ATP

00:00:00 ◼   ► Back from the beach.

00:00:01 ◼   ► Oh yes, cause school started this week, right?

00:00:03 ◼   ► Yeah.

00:00:04 ◼   ► How's that going?

00:00:05 ◼   ► It's fine.

00:00:07 ◼   ► He says with zero enthusiasm.

00:00:10 ◼   ► Who okay.

00:00:12 ◼   ► Who besides most parents is excited for school to start?

00:00:17 ◼   ► Yeah, no, that's fair.

00:00:18 ◼   ► Yeah.

00:00:19 ◼   ► Teachers generally aren't uh the kids sure aren't.

00:00:23 ◼   ► Um But I mean and I understand as a parent, I understand like, get

00:00:28 ◼   ► out of the house, get back to school.

00:00:30 ◼   ► Like that's that's a perfectly valid thing.

00:00:32 ◼   ► Until I started loving summer for other reasons.

00:00:34 ◼   ► And now I'm like, No, the summer is over.

00:00:38 ◼   ► At least you don't have to go to school.

00:00:40 ◼   ► I I I have to drive every morning towards the school.

00:00:42 ◼   ► I mean it's But you don't have to attend it.

00:00:44 ◼   ► I feel like there's some religion here.

00:00:46 ◼   ► Well, we're at the stage of parenting where um a good degree of involvement

00:00:50 ◼   ► with keeping homework happening um is required.

00:00:53 ◼   ► Oh, where does that come from, Marco?

00:00:54 ◼   ► There's

00:00:57 ◼   ► a lot of the We are indeed in September, which means it is Childhood

00:01:01 ◼   ► Cancer Awareness Month.

00:01:03 ◼   ► Uh we are talking, of course about uh raising money for St.

00:01:06 ◼   ► Jude Children's Research Hospital.

00:01:08 ◼   ► You can go to Saint Jude.org slash ATP, S-T-J-U-D-E.org slash ATP to donate some

00:01:14 ◼   ► amount of money to the wonderful, wonderful, wonderful people at St.

00:01:17 ◼   ► Jude uh Children's Research Hospital.

00:01:19 ◼   ► St.

00:01:19 ◼   ► Jude has made it their mission for no child to die in the dawn

00:01:23 ◼   ► of life.

00:01:24 ◼   ► They don't want any children to pass away because of cancer and other, you

00:01:28 ◼   ► know, really, really terrible diseases.

00:01:30 ◼   ► Um, did you know that an estimated 400,000 children worldwide get cancer each year

00:01:35 ◼   ► when St.

00:01:36 ◼   ► Jude opened in 19?

00:01:37 ◼   ► 1962, childhood cancer was largely considered incurable.

00:01:41 ◼   ► Since then, St.

00:01:41 ◼   ► Jude has helped push the overall survival rate in the United States from twenty

00:01:45 ◼   ► percent to more than eighty percent.

00:01:48 ◼   ► And St.

00:01:49 ◼   ► Jude won't until no child dies from cancer.

00:01:51 ◼   ► Uh curing childhood cancer is a tremendous undertaking.

00:01:54 ◼   ► St.

00:01:55 ◼   ► Jude needs your help.

00:01:56 ◼   ► Uh, the generosity of donors everywhere, including our wonderful, wonderful, wonderful ATP listeners, uh,

00:02:01 ◼   ► it supports cutting-edge research that saves lives and ensures that families never receive a

00:02:05 ◼   ► bill from Saint Jude for treatment, travel, housing, or food.

00:02:08 ◼   ► Every child deserves a chance to live their best life, to live any life

00:02:12 ◼   ► and celebrate every moment.

00:02:13 ◼   ► When you support Saint Jude, you can help make cures possible for kids with

00:02:16 ◼   ► cancer together.

00:02:17 ◼   ► You and me, listeners we can save more lives.

00:02:20 ◼   ► Uh we had a person write in to ATP.

00:02:23 ◼   ► They did not write in anonymously, but I'm going to read their feedback anonymously

00:02:26 ◼   ► and I've sanitized it ever so slightly.

00:02:29 ◼   ► Uh this person wrote, this is an honest to God email that we, the

00:02:32 ◼   ► three of us got at ATP.

00:02:33 ◼   ► This person wrote, Last December we got the awful news that no family wants

00:02:37 ◼   ► to hear.

00:02:38 ◼   ► Our son was diagnosed with def diffuse B cell non-Hodgkins lymphoma.

00:02:43 ◼   ► We live well outside the Memphis area, so we went to our local pediatric

00:02:46 ◼   ► hospital.

00:02:47 ◼   ► We received amazing care, including the great news early on that the chemotherapy regimen

00:02:51 ◼   ► that would treat our son has been in place for the last fifteen years

00:02:54 ◼   ► after a very successful trial.

00:02:55 ◼   ► Where, Marco?

00:02:57 ◼   ► St.

00:02:57 ◼   ► Jude Children's Research.

00:02:58 ◼   ► That's correct.

00:02:59 ◼   ► Uh the anonymous person continues.

00:03:00 ◼   ► Although the journey was brutal, through God's grace and the proven treatment plan, our

00:03:04 ◼   ► son was declared cancer free in May of this year.

00:03:07 ◼   ► He's back in school and getting stronger every day.

00:03:10 ◼   ► That is an honest to goodness, real life story from a fellow listener to

00:03:15 ◼   ► this very program.

00:03:16 ◼   ► So if you want to support things like this, if you want to save

00:03:20 ◼   ► children's lives, please give a dollar, five dollars, ten dollars, whatever you can give

00:03:26 ◼   ► to Saint Jude at Saint Jude.org, S-T-J-U-D E.org slash ATP.

00:03:30 ◼   ► Now, Marco, we have some breaking, wonderful news from earlier today.

00:03:34 ◼   ► Can you tell us about this, please?

00:03:36 ◼   ► As I discussed last episode, uh, the Marco offset.

00:03:39 ◼   ► Previously was it the the suggested minimum donation for our listeners for St.

00:03:44 ◼   ► Jude that you would basically um take the the amount over the starting MSRP

00:03:49 ◼   ► of the new iPhone and maybe Apple Watch and whatever that you possibly ordered

00:03:54 ◼   ► or about to order or are planning to order uh during this wonderful iPhone

00:03:58 ◼   ► event season.

00:03:58 ◼   ► The difference between the base price and what you actually paid after all the

00:04:02 ◼   ► taxes and add ons and cases and Apple Cares and everything else, storage upgrades,

00:04:05 ◼   ► all that stuff, that was your suggested minimum donation to St.

00:04:08 ◼   ► Jude.

00:04:08 ◼   ► And last episode, I introduced new levels two and three to the Marco offset.

00:04:14 ◼   ► Level two was you also add on to that whatever you spent on AI

00:04:19 ◼   ► this month, because if there's one thing that we need some kind of consumer

00:04:25 ◼   ► absolution from, uh besides rampant consumerism and buying new phones to replace phones that

00:04:31 ◼   ► work, it's AI.

00:04:32 ◼   ► So if you contribute an equal amount that you contributed to AI this month

00:04:36 ◼   ► as part of your Marco offset, um you are absolved from I probably shouldn't

00:04:40 ◼   ► be guaranteeing I mean probably not, but that's okay.

00:04:44 ◼   ► Uh from from the from the guilt of using AI.

00:04:47 ◼   ► Um, if you want even more absolution, level three, is instead of contributing what

00:04:52 ◼   ► you spent on AI this month, contribute what you spent on AI this year.

00:04:57 ◼   ► That is level three of the Marco offset, in addition to the iPhone uh

00:05:01 ◼   ► offset that was already there.

00:05:02 ◼   ► Now, listener Brandon Beckerer uh has a site called themarkoffset.com where Brendan has basically

00:05:10 ◼   ► made a calculator for this in in past years.

00:05:12 ◼   ► Well Brandon wrote to say the Marco offset calculator is live for twenty twenty

00:05:15 ◼   ► six includes the new levels mentioned last week.

00:05:18 ◼   ► So it includes calculation for your your AI use for levels two and three.

00:05:22 ◼   ► So thank you to Brendan Beckerer, and please everyone uh contr consider contributing to

00:05:27 ◼   ► St to Saint Jude in this way, uh if you can.

00:05:29 ◼   ► It really makes a difference.

00:05:30 ◼   ► John, anything to add?

00:05:32 ◼   ► I do not.

00:05:32 ◼   ► Give to Saint Jude.

00:05:33 ◼   ► Uh it's easy.

00:05:34 ◼   ► And just make a part of your annual giving.

00:05:36 ◼   ► Yep.

00:05:37 ◼   ► Uh to any degree, any amount that you can, one last time.

00:05:40 ◼   ► S T G U D E dot org slash ATP.

00:05:42 ◼   ► All right.

00:05:43 ◼   ► So we are skipping follow-up as is as per the rules of the Accidental

00:05:47 ◼   ► Tech Podcast.

00:05:48 ◼   ► We are going to jump straight into day.

00:05:51 ◼   ► The rules of this podcast is it does not begin with the the oh

00:05:53 ◼   ► my god, can I get this?

00:05:54 ◼   ► Can I get anybody on this?

00:05:56 ◼   ► Last time you and Mark would argue with me that there was a the

00:05:58 ◼   ► in front of the name of the podcast, I swear to you there is

00:06:00 ◼   ► not.

00:06:01 ◼   ► Wait, I never argued that.

00:06:02 ◼   ► It was only ever Casey.

00:06:04 ◼   ► I think it was you.

00:06:05 ◼   ► It was definitely not me.

00:06:06 ◼   ► No, there is no the.

00:06:07 ◼   ► There is no.

00:06:08 ◼   ► There never has never been a the.

00:06:09 ◼   ► Cut this out.

00:06:09 ◼   ► This is for bootleg people only.

00:06:11 ◼   ► Please, no the I'm not cutting it out, there's staying in and I but

00:06:14 ◼   ► fine, but like can we get agreement so I'm not taking crazy pills?

00:06:17 ◼   ► There's no the in front of the name of our podcast.

00:06:18 ◼   ► I know sometimes grammatically it makes sense to put the the there and we

00:06:21 ◼   ► do it and blah blah blah, but please.

00:06:22 ◼   ► So wait, so what was I supposed to say?

00:06:23 ◼   ► Due to the rules of accidental tech podcasts, that makes no sense.

00:06:27 ◼   ► Or you can say ATP.

00:06:28 ◼   ► You can always say ATP.

00:06:30 ◼   ► God, you're killing me.

00:06:31 ◼   ► Next thing you're gonna tell me is that it's not the iPhone, it's just

00:06:33 ◼   ► iPhone.

00:06:34 ◼   ► Well no anyway.

00:06:35 ◼   ► See that's a case where we all disagree with Apple.

00:06:36 ◼   ► It's like the the the GIF gift

00:06:38 ◼   ► where we disagree with the creator.

00:06:40 ◼   ► Yeah, I well, what can I tell you?

00:06:42 ◼   ► Well Apple's the one who sa who's saying that like anyway, whatever.

00:06:45 ◼   ► I'm saying this is what we do with our podcast.

00:06:46 ◼   ► Apple can decide their rules for their phone and we can ignore those rules

00:06:49 ◼   ► because we didn't make the iPhone.

00:06:50 ◼   ► I'm not sure I'm not sure we have unity on our own rules, but

00:06:53 ◼   ► that's neither here nor there.

00:06:54 ◼   ► We should, but we totally should.

00:06:56 ◼   ► There's never been a the Well and I I think it's what's what's most

00:06:59 ◼   ► um damning for your case here, Casey, is that there's no the in the

00:07:03 ◼   ► acronym.

00:07:04 ◼   ► It's not T A T P.

00:07:05 ◼   ► There's no the in the show artwork, in the title in the feeds, like

00:07:09 ◼   ► there's it never appears anywhere.

00:07:13 ◼   ► I'm not saying that it it was not an uppercase T H E.

00:07:15 ◼   ► It was a lowercase T H E.

00:07:17 ◼   ► This is silly.

00:07:17 ◼   ► We gotta move on.

00:07:18 ◼   ► I wanna I wanna go to bed before tomorrow.

00:07:20 ◼   ► All right, so uh we have an Apple event event today and it started

00:07:23 ◼   ► with this very cinematic opening scene with everyone telling, like, oh, this is how

00:07:29 ◼   ► you should start something off in a dramatic way.

00:07:31 ◼   ► And it wasn't particularly relevant.

00:07:33 ◼   ► Like it was fine and interesting, I suppose, but I don't know it didn't

00:07:37 ◼   ► I I don't really get why we did that, but it wasn't bad.

00:07:41 ◼   ► Well my first thought uh was that Apple may have too much money because

00:07:45 ◼   ► like these were scenes from like like full budget scenes from uh you know

00:07:49 ◼   ► movies of the genres that they were made.

00:07:51 ◼   ► Granted they were like three second scenes, but it was different setups, different locations,

00:07:55 ◼   ► different actors, different just like how much money do you have to do all

00:07:58 ◼   ► these different setups for like a three minute as you note, pointless, not particularly

00:08:03 ◼   ► related to the technology intro uh intro.

00:08:05 ◼   ► Anyway, it was blessedly short, it was extremely well done.

00:08:08 ◼   ► Man, they have a lot of money.

00:08:09 ◼   ► I mean, but they didn't on writers.

00:08:12 ◼   ► Oh yeah, I mean yeah, it's not gonna like I I think maybe they're

00:08:14 ◼   ► flexing like, hey, you know, we we do we have a uh a premium

00:08:17 ◼   ► television service right now and we uh we fund a lot of really good

00:08:21 ◼   ► television programs so they have access to to all that talent or whatever, but

00:08:24 ◼   ► who knows maybe there's no overlap, but just a lot of money.

00:08:27 ◼   ► And I have to say, and they make this point in the thing that,

00:08:29 ◼   ► you know, oh this was shot on iPhone, blah, blah, blah.

00:08:31 ◼   ► I thought this presentation, I thought it looked really good.

00:08:34 ◼   ► I mean that's not up to the iPhone, right?

00:08:35 ◼   ► It's up to the, you know, the direction and the the lighting and, you

00:08:38 ◼   ► know, the setups and blah blah blah.

00:08:39 ◼   ► But I thought everything in this presentation looked even better than usual, which is

00:08:44 ◼   ► a high bar.

00:08:45 ◼   ► Yeah.

00:08:46 ◼   ► Uh then we got uh Tim at the very end saying, No, no, no,

00:08:50 ◼   ► no or well, like, oh, here's how you start the thing, you're in California,

00:08:53 ◼   ► you follow a car into a tunnel, which is the tunnel leading into Apple

00:08:56 ◼   ► Park, blah blah blah, and then eventually you see a super extreme close-up and

00:08:59 ◼   ► says, No, no, no, it's not me.

00:09:01 ◼   ► That's your guy that's your opener, and then we get uh John Turnus.

00:09:05 ◼   ► I thought if you were going to do a passing of the torch, which

00:09:08 ◼   ► I'm not sure that it was necessary, but if you're going to do it,

00:09:11 ◼   ► I personally felt like this was a very tasteful, very quick, easy way to

00:09:15 ◼   ► do it.

00:09:16 ◼   ► I didn't think they were gonna do it at all.

00:09:17 ◼   ► I thought it would just be like look, we all it's not like it's

00:09:19 ◼   ► a surprise.

00:09:19 ◼   ► This has been a long time coming.

00:09:21 ◼   ► It happened, blah, blah blah.

00:09:22 ◼   ► But they I was surprised it was in there at all.

00:09:24 ◼   ► When I heard his voice, I was surprised.

00:09:26 ◼   ► And I will say that whoever directed this actually got the first the closest

00:09:31 ◼   ► thing to uh a genuine performance uh of emotion from Tim Cook with his

00:09:37 ◼   ► one little line of like no no no not me that's your guy I

00:09:40 ◼   ► don't think he's ever said anything with as much emotion as he said his

00:09:43 ◼   ► one line here.

00:09:44 ◼   ► And I'm gonna mostly chuckle it up to the fact that the director did

00:09:48 ◼   ► enough takes to say, No, we're taking that one, Tim.

00:09:50 ◼   ► You're you're gonna do it one more time and you're gonna have actual feeling.

00:09:55 ◼   ► Uh and he did it uh either that or he's like, you know, he's

00:09:58 ◼   ► got senioritis, right?

00:09:59 ◼   ► And so he's like, I'm outta here.

00:10:00 ◼   ► I finally I can let a tiny amount of emotion show in an Apple

00:10:03 ◼   ► video, and he did for three seconds.

00:10:06 ◼   ► Yeah I I I I thought it was a it was a a very

00:10:09 ◼   ► nice very Apple way to do the handoff.

00:10:13 ◼   ► It's like a a little bit uh overproduced, a little bit stilted, a little

00:10:18 ◼   ► bit content free, but makes you feel slightly good.

00:10:21 ◼   ► It it was the perfect like, you know, Tim Cook and and, you know,

00:10:24 ◼   ► going into you know, Turnus being there and having his first address to the

00:10:29 ◼   ► audience as CEO.

00:10:31 ◼   ► And that was also like it was perfect transitional Tim Cook era style of

00:10:37 ◼   ► like You know, Turnus walked he you see Turnus walking around Apple Park for

00:10:40 ◼   ► a few minutes saying things saying what?

00:10:44 ◼   ► I have no idea.

00:10:46 ◼   ► Like all of the words he said just sounded vaguely good and meant nothing,

00:10:50 ◼   ► but it was exactly what it needed to be.

00:10:52 ◼   ► It was here is here's the new guy.

00:10:54 ◼   ► It was handed on you know, Tim pu passed the baton to John Turnus

00:10:59 ◼   ► and here's the new guy and he's doing don't worry everybody exactly what everyone

00:11:04 ◼   ► expects.

00:11:05 ◼   ► He he's also like I thought Turnus was like a little bit stilted.

00:11:09 ◼   ► You know, he's he's new to this.

00:11:10 ◼   ► You can tell that he doesn't have as much practice doing this as Tim

00:11:14 ◼   ► did, and he will, I'm sure, you know, get a little smoother with time,

00:11:18 ◼   ► but it's like a little bit stilted, a little bit tight and forced and

00:11:23 ◼   ► a lot content-free in that opening address.

00:11:26 ◼   ► But this is Turnus doing Tim Cook's thing.

00:11:31 ◼   ► And eventually, I hope Turnus will start doing his own thing.

00:11:34 ◼   ► That's most likely what's going to happen.

00:11:35 ◼   ► But he has to kind of like, you know, develop into that in in

00:11:38 ◼   ► the public persona and and in, you know, his his own role here.

00:11:42 ◼   ► Um, you know, in the same way that like like the very first season

00:11:45 ◼   ► of The Office US tried to be like the Office UK and it was

00:11:51 ◼   ► weird and kind of bad.

00:11:53 ◼   ► Actually it was very bad at first.

00:11:54 ◼   ► Um you know like you know, Parkson Rec first tried to be the office

00:11:58 ◼   ► and it was also weird and bad until it kind of found its own

00:12:01 ◼   ► style.

00:12:01 ◼   ► Yeah.

00:12:02 ◼   ► I think this is like this is Turnus taking on the Tim Cook style

00:12:06 ◼   ► and it's weird and it's kind of maybe it's not as bad as the

00:12:10 ◼   ► Office US season one, but I'm looking forward to seeing what Turnus's style grows

00:12:15 ◼   ► into as he as he kind of gets his own style here.

00:12:19 ◼   ► Um, because this wasn't it.

00:12:20 ◼   ► What we saw here was just Turnus in a Tim Cook outfit, basically.

00:12:24 ◼   ► But like I I wanna see like how this goes over time.

00:12:28 ◼   ► This is my note on this section.

00:12:29 ◼   ► I just uh said that I thought the uh the director or whoever got

00:12:32 ◼   ► a uh a slight uh an almost a genuine performance out of Tim Cook

00:12:35 ◼   ► where he expressed a tiny bit of emotion for a fraction of a second.

00:12:38 ◼   ► But what he also did was performed uh comfort, enthusiasm, and gusto that uh

00:12:47 ◼   ► uh overshadowed Turnus because he does this little intro and he he gives this

00:12:51 ◼   ► little bit of emotion.

00:12:52 ◼   ► You're like, Tim, I didn't know you could raise your voice in that way

00:12:55 ◼   ► and express emotion with your voice on an Apple video.

00:12:57 ◼   ► I couldn't believe it.

00:12:58 ◼   ► And he was right in your face and he's loud and he's just so

00:13:02 ◼   ► expressive.

00:13:02 ◼   ► And then they cut to Turkey.

00:13:04 ◼   ► Well, it's all relative.

00:13:05 ◼   ► I mean, so expressive for Tim Cook.

00:13:07 ◼   ► Right, but still.

00:13:08 ◼   ► And then they cut to Turnus, who first of all, I think his audio

00:13:11 ◼   ► equalization was messed up.

00:13:12 ◼   ► He's like me in that his voice just recorded straight sounds terrible, so it

00:13:15 ◼   ► needs a lot of help to not sound awful.

00:13:17 ◼   ► He just sounded like muted and like he was talking from inside of a

00:13:21 ◼   ► paper bag and he was just like like Tim just overpowered him of basically

00:13:25 ◼   ► saying, See ya, I'm outta here.

00:13:27 ◼   ► Remember me, that dynamic figure often seen crushing ice and scaling walls like no,

00:13:31 ◼   ► but like right now it seems like you're that guy and then Turnus is

00:13:35 ◼   ► just this little lilting flower.

00:13:36 ◼   ► Now I do think in the rest of the keynote when he got to

00:13:38 ◼   ► do more normal Turnus things that he felt much more comfortable.

00:13:41 ◼   ► So I think he did a fine job.

00:13:42 ◼   ► But this this is my note on this thing.

00:13:45 ◼   ► It makes it seem like Tim Cook was just an amazing figure, which we

00:13:48 ◼   ► know he wasn't he was very, you know, very very state and boring and

00:13:51 ◼   ► just did not express anything.

00:13:53 ◼   ► And then it makes Turners seem a little bit uh limp.

00:13:55 ◼   ► But you know, this I I I like as of the for the rest

00:13:58 ◼   ► of the video, I think he just he was just doing his normal Turnus

00:14:01 ◼   ► stuff that he always does in these videos and he was pretty good at

00:14:03 ◼   ► it.

00:14:04 ◼   ► I thought on the whole Turnus did a good job.

00:14:06 ◼   ► Yes, he stilted.

00:14:07 ◼   ► Yes, he's got a Tim Cook suit on.

00:14:09 ◼   ► But in the grand scheme of things, I thought he did pretty darn well.

00:14:11 ◼   ► Uh I he also spent a little time in this opening montage, if you

00:14:15 ◼   ► will, maybe not montage, but this opening segment, uh talking about kind of his

00:14:20 ◼   ► re-establishing maybe his, maybe Apple's values, kind of the corporate values, the hardware values,

00:14:25 ◼   ► software values.

00:14:25 ◼   ► I don't know that it was necessary, but I don't necessarily begrudge it.

00:14:30 ◼   ► I think it was reasonably quick.

00:14:31 ◼   ► It was reasonable to r kind of set the tone for here's how my

00:14:35 ◼   ► uh tenure is going to be at Apple.

00:14:37 ◼   ► I thought it was pretty good.

00:14:39 ◼   ► Um then they start talking over he starts talking about the intelligent personal hub,

00:14:44 ◼   ► which is what's going to be at the center of everything they do.

00:14:47 ◼   ► Uh I don't know, John, what do you think that intelligent personal hub might

00:14:50 ◼   ► be?

00:14:50 ◼   ► I mean so th there was two parts to this.

00:14:51 ◼   ► One was like, uh, you know, we don't have your stuff and sell it

00:14:55 ◼   ► or whatever, which is fine, but they do show us a lot more ads

00:14:58 ◼   ► than usual.

00:14:58 ◼   ► But anyway, they did that, which is which is fine, like basically saying we

00:15:01 ◼   ► don't have the same business model as other companies.

00:15:03 ◼   ► And then the other part of this little section was essentially a preemptive shot

00:15:07 ◼   ► preemptive shot over the bow of open AI uh hardware, right?

00:15:11 ◼   ► It was basically saying, um, you know, intelligence, blah, blah, your info, blah, blah,

00:15:17 ◼   ► privacy, blah, blah.

00:15:18 ◼   ► And how will you access that information?

00:15:20 ◼   ► What you would s you need something that's always with you and that has

00:15:23 ◼   ► the power to do these things or whatever.

00:15:24 ◼   ► And it's like this whole big giant construction, it's like, and you know what?

00:15:27 ◼   ► Guess what?

00:15:28 ◼   ► The answer is the iPhone.

00:15:30 ◼   ► Not anything anyone else is making.

00:15:32 ◼   ► Like, not a pendant, not a donut not anything like the answer is the

00:15:35 ◼   ► iPhone like wow amazing Apple so you're telling me that the product you already

00:15:39 ◼   ► make is actually the ideal device for AI and I'm not saying they're wrong

00:15:42 ◼   ► like they're probably right right but that was the point they were making hey

00:15:46 ◼   ► other people are making all sorts of AI stuff, but actually uh the phone

00:15:49 ◼   ► is the right answer and we have the best phone.

00:15:51 ◼   ► And you know, it and it's totally preemptive because there's no there's actually no

00:15:54 ◼   ► competing product that is like a threat to the iPhone at this point, but

00:15:57 ◼   ► open AI sure wants there to be one.

00:15:59 ◼   ► So that was the segment of the thing, which is like open.

00:16:01 ◼   ► AI, stay away, the phone's where it's at.

00:16:03 ◼   ► All right.

00:16:03 ◼   ► So yeah.

00:16:04 ◼   ► So uh you know, the John Turnus took a few shots across Google's bow

00:16:07 ◼   ► and said things like, you know, others see your your info as data to

00:16:11 ◼   ► collect and to store.

00:16:12 ◼   ► Apple Intelligence runs on device whenever it can.

00:16:15 ◼   ► Personal intelligence that's actually personal.

00:16:18 ◼   ► iPhone brings powerful AI capabilities together with your personal context on a device that

00:16:21 ◼   ► you have with you all the time.

00:16:22 ◼   ► So we're establishing, okay, here's why the iPhone is important.

00:16:25 ◼   ► I'm sorry, John.

00:16:26 ◼   ► Here's Here's why iPhone is important.

00:16:27 ◼   ► No, that's what Apple does, but we all we do all the opposite.

00:16:30 ◼   ► Just like the GIF GIF person.

00:16:32 ◼   ► Remember, he tells us to say GIF, but we'd all disagree and say GIF.

00:16:34 ◼   ► So that's the Apple situation.

00:16:36 ◼   ► It's George Lucas clause.

00:16:37 ◼   ► Sometimes the creator is wrong.

00:16:38 ◼   ► Yep.

00:16:39 ◼   ► Uh anyway, so yeah, we start with the iPhone eighteen pro and Pro Max.

00:16:43 ◼   ► Uh it's got the A twenty pro.

00:16:46 ◼   ► The highlighted feature is a variable aperture main camera.

00:16:49 ◼   ► Uh it's color matched aluminum and back glass.

00:16:52 ◼   ► So if you think about the uh iPhone's 17 Pro, there's that inset uh

00:16:57 ◼   ► glass section where you would plug uh or snap on like a mag safe

00:17:01 ◼   ► thing and that's a slightly different color than the rest of the frame of

00:17:06 ◼   ► the phone and now they're color matched between the glass and the aluminum.

00:17:09 ◼   ► That's what they say in the thing with the color matching, but we talked

00:17:12 ◼   ► about this when the 17 Pro came out.

00:17:13 ◼   ► It's not like the 17 Pro wasn't color matched.

00:17:16 ◼   ► The problem was there was a texture difference.

00:17:18 ◼   ► So at a certain angle, on the light, it exactly matched the color of

00:17:21 ◼   ► the aluminum.

00:17:22 ◼   ► But if you tilted it just off of that angle, then it didn't more.

00:17:25 ◼   ► So I know what they're saying, like they're just saying it's color match now,

00:17:28 ◼   ► it will look the same in more lighting conditions, but I think all they

00:17:30 ◼   ► did was change the surface treatment so that the scattering effect is similar and

00:17:33 ◼   ► so it looks like the same color in more conditions.

00:17:35 ◼   ► I'll I'll see when I get mine to, you know, tilt it to see

00:17:38 ◼   ► if I can get it to change color or whatever.

00:17:39 ◼   ► But that's that's the upshot here.

00:17:41 ◼   ► I don't think the orange one wasn't color matched.

00:17:43 ◼   ► It was just it was only color match at like one tiny angle uh

00:17:47 ◼   ► of incident light and every place else looked different.

00:17:50 ◼   ► That may be true, but I don't think I've ever looked at either Aaron's

00:17:52 ◼   ► phone or mine and thought, oh, that is perfectly matched.

00:17:55 ◼   ► You I'm not saying you're wrong, but I don't recall having seen it.05 degrees

00:17:59 ◼   ► where it is perfectly matched.

00:18:00 ◼   ► But it does.

00:18:01 ◼   ► I'm twirling mine around now.

00:18:02 ◼   ► Like there is a point.

00:18:03 ◼   ► It's just it's a very small point.

00:18:05 ◼   ► It's very narrow.

00:18:06 ◼   ► If you're not exactly on that angle, it doesn't I think it's just because

00:18:10 ◼   ► it's

00:18:11 ◼   ► it's it's the surface treatment.

00:18:13 ◼   ► In any case, that we've got four colors.

00:18:14 ◼   ► We've got black, silver, glacier, which actually looks really good to me.

00:18:17 ◼   ► It's like a very light blue, almost white, and Burgundy, which has a Virginia

00:18:22 ◼   ► Tech Hokie.

00:18:23 ◼   ► Uh, I should probably buy that one if I do end up buying an

00:18:26 ◼   ► 18 Pro, but I don't know.

00:18:27 ◼   ► I think the glacier looks really good.

00:18:29 ◼   ► Burg Burgundy is not deep cherry, which everyone was like, oh, it's gonna be

00:18:32 ◼   ► deep cherry or whatever.

00:18:32 ◼   ► And not only is it not called deep cherry, because obviously the names are

00:18:35 ◼   ► difficult to leak, even though the leaks basically got the color right.

00:18:39 ◼   ► I think it is less deep cherry than deep cherry would have been.

00:18:43 ◼   ► Like it is lighter than I thought it would be in Apple's publicity shots.

00:18:47 ◼   ► It is not as deep and dark as a lot of the spy shots

00:18:51 ◼   ► were.

00:18:52 ◼   ► Uh it's a little bit like sort of more metallic-y, brighter and I think

00:18:56 ◼   ► maybe not as strong as the deep cherry ones that I saw in the

00:19:00 ◼   ► spy shots, but maybe also less offensive to people.

00:19:02 ◼   ► My wife loves the color.

00:19:03 ◼   ► She's this is one of her favorite colors.

00:19:04 ◼   ► She's not getting this phone, but she actually does like that color.

00:19:07 ◼   ► So there's one vote for somebody liking the color.

00:19:09 ◼   ► Fair enough.

00:19:10 ◼   ► I think these colors are a lot more muted than the orange was.

00:19:13 ◼   ► Like Oh, definitely.

00:19:15 ◼   ► Based on all the leaks and everything, I was at least expecting the glacier,

00:19:19 ◼   ► the the light blue color.

00:19:20 ◼   ► I was expecting that to be a little more saturated, but like as I'm

00:19:23 ◼   ► watching everyone's YouTube YouTube hands on videos and stuff from the hands on area.

00:19:26 ◼   ► Like I'm seeing these colors in kind of as close to a realistic uh

00:19:29 ◼   ► view as I as I can at this moment.

00:19:31 ◼   ► They all look kind of restrained.

00:19:34 ◼   ► Um the burgundy was a lot more restrained than I thought it would be.

00:19:36 ◼   ► The the blue is, you know, that as well.

00:19:39 ◼   ► They brought back black because everyone wished there was black on the seventeen line.

00:19:43 ◼   ► Um and of course silver 'cause some people like to make no choice.

00:19:48 ◼   ► Um but but ultimately like I I think it says a lot about the

00:19:53 ◼   ► success of the color of the iPhone 17 Pro with the orange.

00:19:58 ◼   ► That like they led the introduction of the of the new Pro iPhone.

00:20:03 ◼   ► They led it with the colors.

00:20:05 ◼   ► That was the very first thing they showed us and talked about about the

00:20:08 ◼   ► new iPhone Pro, which if you look like before the 17 Pro with the

00:20:12 ◼   ► orange one, the colors of the Pro line were like almost an apology at

00:20:18 ◼   ► the end of the pro sec segment that they would have.

00:20:20 ◼   ► Like They would talk about everything else first.

00:20:23 ◼   ► The chip, the camera, the screen, all this stuff.

00:20:25 ◼   ► And then at the very end, it's available in four colors.

00:20:27 ◼   ► They're all different shades of gray.

00:20:29 ◼   ► Good luck.

00:20:29 ◼   ► Um and this is like, wow, we made people care about colors with the

00:20:33 ◼   ► orange phone.

00:20:34 ◼   ► Turns out people like Prophone colors.

00:20:36 ◼   ► It was such a big hit.

00:20:38 ◼   ► We're gonna lead with that this time.

00:20:40 ◼   ► That I think says a lot.

00:20:41 ◼   ► Yeah, I agree.

00:20:42 ◼   ► I just wish that the colors were a little more bold.

00:20:44 ◼   ► Um I think that would have been nicer.

00:20:46 ◼   ► Well and and I think ultimately th it's gonna go in cycles.

00:20:49 ◼   ► If you look at how Apple did colors on the the non pro equipment

00:20:54 ◼   ► over the years, that that's always had, you know, much better color options.

00:20:57 ◼   ► Um they also kind of went in waves of vibrance, I would say.

00:21:03 ◼   ► Colors are fashion.

00:21:04 ◼   ► IPhones are fashion.

00:21:05 ◼   ► You know, we we're we're gonna see later when we get to the Apple

00:21:07 ◼   ► Watch section.

00:21:08 ◼   ► There's a lot of like fashion influence of the colors of the watches going

00:21:11 ◼   ► on right now.

00:21:12 ◼   ► Last year they d they made a splash with the orange one, but not

00:21:15 ◼   ► every year is gonna have like a big vibrant splashy color.

00:21:20 ◼   ► This year, it there they did, I'm sure through lots of research and lots

00:21:23 ◼   ► of analysis of trends around the world, they decided the colors this year are

00:21:27 ◼   ► going to be a little bit more restrained, but a little bit different.

00:21:29 ◼   ► And it's not a new orange, it's Two totally different colors.

00:21:33 ◼   ► Um and I th that's the pattern I would expect to see.

00:21:35 ◼   ► I I just I hope that the bold orange was not like a one-off

00:21:41 ◼   ► that we're never gonna see again.

00:21:42 ◼   ► I because you can already see like with this color line, they're going a

00:21:45 ◼   ► little bit safer.

00:21:47 ◼   ► Like these don't seem as risky.

00:21:49 ◼   ► They definitely seem like they're like stepping back into their their comfort zone, which

00:21:54 ◼   ► in this case is a very bad thing.

00:21:56 ◼   ► So I'm I'm hoping they remain uncomfortable and they somebody kicks them back out

00:22:01 ◼   ► of their comfort zone next year and we get, you know, some kind of

00:22:03 ◼   ► you know a little bit more striking color next year.

00:22:06 ◼   ► I think the burgundy is just as saturated as the orange.

00:22:09 ◼   ► Orange is just a brighter color than burgundy.

00:22:10 ◼   ► Burgundy is by its nature a darker color, but it is at least saturated,

00:22:13 ◼   ► just like the black is saturated.

00:22:15 ◼   ► The silver and the glacier are are the typical pale ones that we always

00:22:18 ◼   ► have.

00:22:18 ◼   ► But like, yeah, that burgundy I mean that is I that is as saturated

00:22:21 ◼   ► a burgundy as the orange was, it's burgundy is not as bold a color

00:22:24 ◼   ► as orange.

00:22:25 ◼   ► That's the bottom line.

00:22:26 ◼   ► I I wouldn't I wouldn't, but i the burgundy at least is uh is

00:22:30 ◼   ► a strong color.

00:22:31 ◼   ► And I like I like it for that.

00:22:32 ◼   ► Even though it's my thing, it is like a a statement.

00:22:36 ◼   ► It is a strong color.

00:22:37 ◼   ► It's not but it's just it's not as it's not as vibrant as the

00:22:40 ◼   ► orange, but um but it is it is at least an opinion.

00:22:43 ◼   ► Whereas, you know they went through when they were going through all the different

00:22:45 ◼   ► shades of gray in the in the non sexy way, it was all just

00:22:49 ◼   ► like we're gonna have as little opinion as possible.

00:22:52 ◼   ► Like like last year, like the iPhone Air colors where the iPhone Air came

00:22:56 ◼   ► in three shades of very, very close to white and black.

00:22:59 ◼   ► And it was like and you looked at the three shades of white, you're

00:23:01 ◼   ► like why are these even different colors?

00:23:03 ◼   ► And you know, th that was like we're afraid to make any statement whatsoever.

00:23:06 ◼   ► This is not like that.

00:23:07 ◼   ► This is this is making a statement.

00:23:09 ◼   ► You know, this year, the statement it's making is a little bit more, you

00:23:12 ◼   ► know, low-key than last year's color.

00:23:15 ◼   ► Yep.

00:23:16 ◼   ► Uh the 18 Pro and Pro Max are the same size as 17 Pro

00:23:20 ◼   ► and Pro Max.

00:23:21 ◼   ► The Pro is five grams heavier, the Pro Max sixteen grams heavier.

00:23:24 ◼   ► Uh they also allegedly per Mac rumors have twelve gigs of RAM, same as

00:23:29 ◼   ► the seventeen pro in Pro Max.

00:23:31 ◼   ► By the way, sixteen grams heavier on the Max is a lot.

00:23:34 ◼   ► Well, it's all battery.

00:23:35 ◼   ► Um there was one moment in the video where somebody said uh and blah

00:23:39 ◼   ► blah blah something something the smaller size of the eighteen pro is like did

00:23:44 ◼   ► they make the eighteen pro smaller?

00:23:46 ◼   ► No.

00:23:46 ◼   ► They meant compared to the the folding phone, which we'll in a little bit.

00:23:50 ◼   ► But like I was excited for one moment, but they're literally exactly the same

00:23:53 ◼   ► size.

00:23:53 ◼   ► Uh although they didn't give measurements on the what we all assume is to

00:23:56 ◼   ► be the larger uh camera plateau.

00:23:58 ◼   ► Apple really never gives that type of measurement.

00:24:00 ◼   ► So we'll see uh when we see more videos about Then they made uh

00:24:04 ◼   ► uh they did a little bit of talking about Apple Intelligence and they made

00:24:07 ◼   ► kind of an offhanded point.

00:24:08 ◼   ► Well maybe not offhanded, they highlighted it, but one way or another they said

00:24:11 ◼   ► two and a half billion Siri requests per day.

00:24:14 ◼   ► Uh somebody pointed out, I forget who I saw this that posted this, but

00:24:17 ◼   ► that would that would probably be one and a quarter billion for if it

00:24:20 ◼   ► actually worked the first time.

00:24:21 ◼   ► Dun.

00:24:22 ◼   ► Um and then they noted or I noted that on the little slide that

00:24:26 ◼   ► they put up, they said that the they support or will support Chinese traditional

00:24:31 ◼   ► and simplified, I believe is what it said.

00:24:33 ◼   ► But interestingly, Apple Intelligence is not available in China, or at least won't initially

00:24:37 ◼   ► anyhow.

00:24:38 ◼   ► Well, those languages are spoken in different.

00:24:40 ◼   ► No, no, I know, but it it still struck me as striking, for lack

00:24:44 ◼   ► of a better word.

00:24:44 ◼   ► Aren't they doing something where they have to use like a one of uh

00:24:47 ◼   ► like some China uh uh AI model instead of using the ones that they

00:24:50 ◼   ► have?

00:24:50 ◼   ► Like there's this whole big deal with how they're gonna get Apple intelligence to

00:24:54 ◼   ► China and it involves using entirely different tech stack as usual.

00:24:57 ◼   ► Yep.

00:24:58 ◼   ► Uh they also noted that there will be some server side AI limits, which

00:25:01 ◼   ► we've heard about in the past.

00:25:02 ◼   ► They said increased access will be be will be available in most iCloud Plus

00:25:05 ◼   ► planes.

00:25:06 ◼   ► They keep they keep talking about this.

00:25:07 ◼   ► They've said it a few times that every time they say it, they're hand

00:25:09 ◼   ► wave, hand wave.

00:25:10 ◼   ► All right.

00:25:12 ◼   ► By the way, did you see that they they extended the free satellite SOS

00:25:18 ◼   ► for the iPhone fourteen, fifteen, and sixteen again?

00:25:22 ◼   ► Hey, that's what you want, right?

00:25:23 ◼   ► It's

00:25:24 ◼   ► I believe like I I know I said back then like they're probably just

00:25:28 ◼   ► never gonna let that expire because why like why would they ever let this

00:25:32 ◼   ► emergency life saving thing on an iPhone expire?

00:25:35 ◼   ► Like 'cause one person dies from that and that's a disaster.

00:25:38 ◼   ► Like they would never in a million years do it.

00:25:39 ◼   ► Whereas they would love to keep that going forever for free for every iPhone

00:25:45 ◼   ► that supports it.

00:25:45 ◼   ► That way they can eventually say things like, This person's life was saved by

00:25:50 ◼   ► this feature.

00:25:50 ◼   ► Like they would much rather do that.

00:25:52 ◼   ► So as long as the satellite SOS stuff is not costing Apple a huge

00:25:56 ◼   ► amount of money, which it probably isn't uh just but by volume, uh I

00:26:01 ◼   ► I'm sure it's fine.

00:26:02 ◼   ► Uh I don't know.

00:26:02 ◼   ► I I as we discussed last time, I think there are ways to make

00:26:05 ◼   ► it so it's free for everybody to use, but then like after it saves

00:26:08 ◼   ► your life charge you money and I I don't put it past them to

00:26:10 ◼   ► figure out how to do that.

00:26:12 ◼   ► We are sponsored this episode by 11 Labs and their 11 agents platform.

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00:26:25 ◼   ► Uh you you know, you hear their artificial voices, you have to wait on

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00:26:34 ◼   ► Eleven Labs has this product called 11 Agents, and this is made to solve

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00:28:03 ◼   ► Thanks to eleven labs and eleven agents for sponsoring our show.

00:28:11 ◼   ► All right.

00:28:11 ◼   ► Let's talk about performance.

00:28:13 ◼   ► They talk about the A20 Pro.

00:28:15 ◼   ► I'll try to run through this quickly.

00:28:16 ◼   ► Uh it is a two-nanometer process, which we expected, a six-core CPU with two

00:28:22 ◼   ► new super cores, which they specifically quoted or said are desktop class.

00:28:27 ◼   ► Uh four new efficiency cores, allegedly 20% faster.

00:28:30 ◼   ► A seven-core GPU with 40% faster graphics performance.

00:28:34 ◼   ► Uh neural accelerators, which mind you are different than the neural engine.

00:28:38 ◼   ► Uh the neural accelerators are two times faster on floating point math.

00:28:42 ◼   ► It has twice the neural engine with 32 total cores and two times the

00:28:46 ◼   ► compute power.

00:28:47 ◼   ► 50% increase in memory bandwidth, which I reckon would will make a big deal.

00:28:51 ◼   ► Custom packaging inspired by the M series, they said, with the silicon die side

00:28:55 ◼   ► by side with memory.

00:28:57 ◼   ► Uh the CPU is connected directly to the vapor chamber now for quote dramatically

00:29:01 ◼   ► improved thermal performance.

00:29:02 ◼   ► And what do we call that, Casey?

00:29:04 ◼   ► Uh that's a triplet, right?

00:29:05 ◼   ► Then you watch the meme video.

00:29:06 ◼   ► I try to educate you on your history, but no.

00:29:09 ◼   ► Oh, I'm sorry.

00:29:09 ◼   ► It's Christian Sidram.

00:29:11 ◼   ► Oh what?

00:29:12 ◼   ► Remember the Christian side?

00:29:13 ◼   ► You've already forgotten.

00:29:14 ◼   ► It's three episodes ago.

00:29:15 ◼   ► Give me that Christian side ram.

00:29:16 ◼   ► Uh that's what's inspired by the M series If you look at an M

00:29:19 ◼   ► series SOC, they have RAM next to the SOC.

00:29:22 ◼   ► And now the iPhone does too, which as we said in the past episode

00:29:25 ◼   ► when we were talking about the rumor, that means that the RAM is not

00:29:28 ◼   ► on top of the SOC.

00:29:29 ◼   ► And so you're not trying to cool down a sandwich of RAM and SOC.

00:29:33 ◼   ► Instead, you've got the SOC, and right next to it is the RAM, and

00:29:36 ◼   ► you can put the heat dissipating things right up against the RAM, and most

00:29:39 ◼   ► importantly, right up against the SOC.

00:29:41 ◼   ► Um, and like the uh M6, they doubled the neural engines, so that's just

00:29:47 ◼   ► you know, we're gonna have two of those when once we had one, uh

00:29:50 ◼   ► 'cause I guess it pays dividends.

00:29:51 ◼   ► Um they didn't talk too much about the cores, but they both had new.

00:29:54 ◼   ► It's a new supercore, it's a new efficiency core.

00:29:56 ◼   ► So I'm guess these are the better efficiency cores and maybe the same super

00:29:59 ◼   ► cores from the M six, but we'll find that out when people start slicing

00:30:02 ◼   ► these chips open.

00:30:03 ◼   ► Yeah, it does seem like there's a lot of common elements here between the

00:30:07 ◼   ► A twenty pro and the M six, which we would expect.

00:30:09 ◼   ► Like that is what they usually do.

00:30:11 ◼   ► Um but it it seems like the phone chips keep getting closer to the

00:30:14 ◼   ► desktop chips.

00:30:15 ◼   ► Well see the thing like they used to do, the phone chips would have

00:30:17 ◼   ► the chorus first and the M series would have them later, so the phone

00:30:20 ◼   ► would come out and then like the current M series would not have the

00:30:23 ◼   ► same chorus.

00:30:23 ◼   ► But I wonder if they're in sync now.

00:30:25 ◼   ► Uh anyway, the schedules are all weird, so we don't.

00:30:28 ◼   ► But they the way Apple reversed everything, new super cores and new efficiency cores.

00:30:32 ◼   ► Ugh, I just can't keep track of it anymore.

00:30:34 ◼   ► But we'll we'll find out when people uh again slice the tops off these

00:30:37 ◼   ► chips and start looking at the silicon on the actual chips and then we'll

00:30:40 ◼   ► figure out which core is which.

00:30:42 ◼   ► All right.

00:30:43 ◼   ► They have much better thermal design like we were talking about.

00:30:46 ◼   ► Um the vapor chamber has three times the surface area versus the 17 Pro.

00:30:51 ◼   ► It has 80% recycled stainless steel.

00:30:52 ◼   ► It has nano-twin copper material to move heat away from the display.

00:30:56 ◼   ► It's a 40% game versus the 17 Pro and twice as good as the

00:31:01 ◼   ► 16 Pro and older.

00:31:02 ◼   ► I can tell you that having been to a football game weekend before last,

00:31:05 ◼   ► I think it was.

00:31:06 ◼   ► Anyway, it doesn't matter.

00:31:07 ◼   ► Having been to a football game where I'm outside for a long time in

00:31:09 ◼   ► the direct sun, uh, I that is like my stress test for thermals on

00:31:13 ◼   ► the iPhone.

00:31:14 ◼   ► And where the, I think the 15, certainly the 14 was like this where

00:31:19 ◼   ► uh after getting in the direct sun for more than a few minutes, you

00:31:23 ◼   ► it the the screen got so d dim and dark that you could literally

00:31:26 ◼   ► barely read it, or at least I could.

00:31:28 ◼   ► The 17 Pro definitely dims itself, but never to the point that it's difficult

00:31:33 ◼   ► to read.

00:31:33 ◼   ► And allegedly the eighteen pro is going to be even better.

00:31:36 ◼   ► So if you're one of those people like me that has had real hard

00:31:40 ◼   ► had a real hard time uh using your phone in direct sunlight, you should

00:31:43 ◼   ► really consider the iPhone 18 Pro, because I think it'll be way, way better.

00:31:47 ◼   ► Yeah, if you look at the pictures of it, like the whole the whole

00:31:50 ◼   ► back of the phone, though it's just one giant vapor chamber.

00:31:52 ◼   ► Instead of like, oh, we put a little vapor changer near where the chips

00:31:54 ◼   ► are.

00:31:54 ◼   ► No, it's just covers the whole back of the phone.

00:31:56 ◼   ► And then the the whatever, the nano twin copper material.

00:31:58 ◼   ► Now, I don't know if past phones also had some kind of heat dissipating

00:32:02 ◼   ► thing behind the entire screen.

00:32:04 ◼   ► But if they did Apple had never touted it before.

00:32:06 ◼   ► And so I have lots of hope that this will help specifically with the

00:32:10 ◼   ► situation where like you were just talking about Casey, where you have a phone

00:32:12 ◼   ► out in the sunlight and sun is going through the screen and bouncing around

00:32:16 ◼   ► there, a little greenhouse effect and heating things up because just from the direct

00:32:19 ◼   ► sunlight on the screen.

00:32:20 ◼   ► Now the entire screen has essentially a heat dissipating thing behind the whole screen

00:32:24 ◼   ► and hopefully that is pulling heat out of there and into the place where

00:32:27 ◼   ► the vapor chamber can uh deal with it.

00:32:29 ◼   ► So I I have high hopes for the cooling capacity of this phone based

00:32:32 ◼   ► on the pictures they showed.

00:32:33 ◼   ► Yeah, and that's kind of thing like like Casey was just saying, like good

00:32:36 ◼   ► thermals in a phone can just make such a difference in everyday capabilities and

00:32:42 ◼   ► annoyances and limitations.

00:32:44 ◼   ► And this is what like part of what I was complaining about last episode

00:32:47 ◼   ► about the iPhone Air, is that the iPhone Air kinda went the other direction,

00:32:50 ◼   ► it has terrible thermals.

00:32:51 ◼   ► Um but the iPhone 17 Pro has great thermals thanks to the vapor chamber

00:32:56 ◼   ► compared to the 16 Pro.

00:32:57 ◼   ► And now they've done an even bigger step in that same direction.

00:33:01 ◼   ► The iPhone eighteen Pro now allegedly, if this is all correct, which it probably

00:33:05 ◼   ► is, has even better thermals than the seventeen Pro did, which was already very

00:33:09 ◼   ► good.

00:33:10 ◼   ► So this should help a lot with the with things like, you know, having

00:33:13 ◼   ► the thing work in the sun, um, working in cars like in the summertime,

00:33:17 ◼   ► uh, and you know, all the way up to things like sustained gaming performance,

00:33:21 ◼   ► which, you know, I'm not really that kind of gamer on my phone, but

00:33:23 ◼   ► a lot of people do that kind of thing.

00:33:24 ◼   ► And it it does matter a lot.

00:33:26 ◼   ► All right the iPhone 18 Pro and Pro Max have the N1, which is

00:33:30 ◼   ► Wi-Fi 7 and Bluetooth 6.

00:33:32 ◼   ► Additionally, according to Mac rumors, and this is a very uh sketchy was the

00:33:37 ◼   ► word that came to mind, that's dramatic, but a very unclear situation for the

00:33:41 ◼   ► thing.

00:33:41 ◼   ► I mean I think that's I think I I believe they're sourcing because they're

00:33:44 ◼   ► basically going off of like the bands like the the the Wi Fi or

00:33:48 ◼   ► not Wi Fi the cellular bands that are supported by the chips and there

00:33:50 ◼   ► is a difference between the eighteen pro and the eighteen pro Max and so

00:33:53 ◼   ► I think this is plausible.

00:33:54 ◼   ► So they are saying that the 18 Pro has the C2 cellular chip, but

00:33:58 ◼   ► the 18 Pro Max does not.

00:34:00 ◼   ► And we'll put a link in the show notes to that.

00:34:02 ◼   ► Uh with regard to the battery, uh, they're saying, in short, a whole heck

00:34:06 ◼   ► of a lot better.

00:34:07 ◼   ► And also you can get half a charge in 15 minutes via a wire.

00:34:11 ◼   ► And five minutes of wired charging gives you six hours of video playback, which

00:34:16 ◼   ► is really darn impressive.

00:34:18 ◼   ► Uh then we got some gaming from Kayan Drance.

00:34:21 ◼   ► I uh went to sleep for a little bit.

00:34:22 ◼   ► But then we talked about the camera.

00:34:24 ◼   ► Still with Kayen.

00:34:25 ◼   ► Uh we, as I mentioned earlier, get variable apertures.

00:34:28 ◼   ► So there's laser-cut blades, each of which is thinner than a human hair.

00:34:32 ◼   ► They made their own specialized polymer composite.

00:34:34 ◼   ► There's new rotor mechanism, a custom design lens, and it's automatic based on the

00:34:39 ◼   ► scene.

00:34:40 ◼   ► In in the dark, you should get up to fifty percent more light.

00:34:42 ◼   ► Night mode will give faster capture.

00:34:45 ◼   ► I've seen a couple of different uh uh people cite different f stop numbers

00:34:50 ◼   ► and the one that seems most consistent is f1.8, but I've seen 1.4 something

00:34:54 ◼   ► in other words.

00:34:54 ◼   ► Yeah, they showed some sample shots that are 1.4.

00:34:56 ◼   ► I mean the F numbers are all weird because everything about this camera is

00:34:59 ◼   ► tiny, the sensor is tiny, the lens is tiny, the distance between the lens

00:35:02 ◼   ► and the sensor is tiny.

00:35:03 ◼   ► Like so I don't know like all all these um measurements that have to

00:35:06 ◼   ► do with photography all have all sorts of weird historical reasons for why they

00:35:10 ◼   ► are what they are.

00:35:11 ◼   ► And it's hard to translate them directly to a phone situation.

00:35:14 ◼   ► But you just have to judge from, you know.

00:35:16 ◼   ► Comparing to other iPhones, which have been roughly the same size, uh, that's where

00:35:20 ◼   ► you can get an idea of the measurements of this.

00:35:22 ◼   ► But the important part is, yeah, that it has an actual mechanical aperture, which

00:35:25 ◼   ► means the hole that lets light in can change size from a big hole

00:35:29 ◼   ► to a smaller hole.

00:35:30 ◼   ► That's That's a thing that is useful in photography.

00:35:33 ◼   ► Every other iPhone up to this point has had different apertures on the different

00:35:37 ◼   ► cameras sometimes, but each individual circle on the back of your phone had a

00:35:40 ◼   ► fixed aperture, which meant the hole that let the light in to the hit

00:35:44 ◼   ► the sensor was always the same size on each one of those circles.

00:35:47 ◼   ► The circles could be different from each other, but it never changed size.

00:35:49 ◼   ► And real cameras have an aperture on them that can change size, and now

00:35:53 ◼   ► so does one of the cameras on the iPhone 18 Pro and Pro Max.

00:35:58 ◼   ► Yeah, now I think there's this is gonna probably be a fairly small deal,

00:36:02 ◼   ► not as not as big of a deal as you think, um, because of

00:36:05 ◼   ► its variability, but so the the four apertures that it supports are f one

00:36:10 ◼   ► point four eight, one 1.8, 2.8, 4.0.

00:36:14 ◼   ► The outgoing iPhone 17 Pro camera has a fixed aperture of 1.78.

00:36:19 ◼   ► So this one, 1.48, is its widest open, which means if the sensor has

00:36:24 ◼   ► remained the same size, which it probably has that means the 18 Pro camera

00:36:29 ◼   ► can let in more light when it's

00:36:31 ◼   ► most of the time that's gonna be what it's

00:36:36 ◼   ► most people shooting most of the time are generally probably going to be shooting

00:36:39 ◼   ► with the lens wide open unless you're trying to achieve certain effects, um which

00:36:43 ◼   ► most people aren't, which is why I'm kind of surprised they even put this

00:36:45 ◼   ► in here at all.

00:36:46 ◼   ► But anyway.

00:36:47 ◼   ► Well I the I the point they made with the narrow aperture is true

00:36:49 ◼   ► because that annoys me with my current phone camera.

00:36:51 ◼   ► If you have a bunch of people who are varying distances from the camera,

00:36:55 ◼   ► but the close one is close to you, it's hard to get them all

00:36:58 ◼   ► in focus with a fixed aperture.

00:37:00 ◼   ► And so being able to narrow it on a sunny day, that's the picture

00:37:02 ◼   ► they show, like people on a staircase, and it's look, the faraway person's face

00:37:05 ◼   ► is also kind of in focus, and so is the close up person because

00:37:08 ◼   ► they narrowed it to F4 or whatever.

00:37:09 ◼   ► That's so that is true that but but I think what what I think

00:37:13 ◼   ► might be a little bit misleading about this, um, if for people who are

00:37:15 ◼   ► thinking about it that way, is that on a very, very small sensor like

00:37:19 ◼   ► this F one point four eight does not mean the same thing as F

00:37:24 ◼   ► one point four on your SLR lens.

00:37:27 ◼   ► Like it does not mean the same thing at all.

00:37:28 ◼   ► It's it's much more I I don't I don't know the math right off

00:37:31 ◼   ► the top my head.

00:37:31 ◼   ► Like I I don't know what the equivalent is, but they're all wildly different

00:37:34 ◼   ► than you think.

00:37:34 ◼   ► But still one point is one point eight is bigger than four.

00:37:37 ◼   ► They're just not the same as that would be on a real camera.

00:37:39 ◼   ► Right.

00:37:40 ◼   ► Um the other thing to to keep in mind here is that again, like

00:37:43 ◼   ► because of the light gathering abilities of these sensors and how tiny they are,

00:37:48 ◼   ► most of the time, again, most of the time the the phone is gonna

00:37:51 ◼   ► run it at the widest open aperture anyway.

00:37:53 ◼   ► Um so if you want that effect of having a lot more depth of

00:37:57 ◼   ► field than you even um normally would have, you're gonna have to have a

00:38:01 ◼   ► lot of light or have it be doing a lot of noise reduction and

00:38:04 ◼   ► blurring up the picture afterwards.

00:38:05 ◼   ► So that it's always a trade off.

00:38:06 ◼   ► Finally I would I would point out that the the aperture blades that they

00:38:10 ◼   ► showed off are

00:38:12 ◼   ► few in number and straight compared to any SLR lens that's worth it.

00:38:17 ◼   ► Yeah, you're not getting good boca bubbles.

00:38:19 ◼   ► Right.

00:38:19 ◼   ► So when the iris of a good SLR lens contracts, it tries to make

00:38:24 ◼   ► the hole in the middle as close to a circle as it can.

00:38:27 ◼   ► Now you see how it works in the video, how it has these blades

00:38:30 ◼   ► that kind of slide in.

00:38:32 ◼   ► So when you know real cameras, like when they design these blades, they usually

00:38:35 ◼   ► have at least eight of them.

00:38:36 ◼   ► This you know, there's only six in this, and they make the blades curved

00:38:40 ◼   ► so that as they squish in it is closer to a circle shape.

00:38:44 ◼   ► And the the nicer the lens is, usually the more blades there are and

00:38:48 ◼   ► maybe maybe the more curved they are.

00:38:49 ◼   ► I don't know at that part, but they at least add blades.

00:38:51 ◼   ► Um and so what you're trying to do is approximate a circle because wh

00:38:55 ◼   ► whatever shape the iris is that results from them closing in, any blob you

00:39:01 ◼   ► have in the background of of the blurry area, any blob like a point

00:39:05 ◼   ► light source especially will take on that shape.

00:39:08 ◼   ► Oh I don't think I knew that.

00:39:10 ◼   ► So you want it to be a circle or you want it to be

00:39:12 ◼   ► close to a circle and if you if you look at like you know

00:39:15 ◼   ► the the comparisons on like lens of like cheaper lenses with fewer blades versus

00:39:19 ◼   ► the more expensive lenses like they'll show you the difference.

00:39:21 ◼   ► It it's pretty apparent.

00:39:22 ◼   ► So to have only six blades and have them be straight, you're not gonna

00:39:27 ◼   ► get the look that you want without some processing.

00:39:31 ◼   ► I mean the blades are tiny though.

00:39:32 ◼   ► That's why Yeah.

00:39:34 ◼   ► Everything about this is so tiny, I don't really blame them.

00:39:36 ◼   ► No, uh agreed.

00:39:37 ◼   ► But that this is all kind of why I think like if what you

00:39:41 ◼   ► want is an SLR look without computational tricks, I don't think this is gonna

00:39:46 ◼   ► bring you as close to that as you might think.

00:39:48 ◼   ► Yeah, I think it's just giving a little bit more flexibility for for the

00:39:52 ◼   ► apertures that are all effectively very tiny holes in like again in the in

00:39:56 ◼   ► the grand scheme of things, how big physics.

00:39:58 ◼   ► Physically speaking, in millimeters is this hole leading to the sensor and how big

00:40:01 ◼   ► is the sensor?

00:40:02 ◼   ► Everything is so tiny.

00:40:03 ◼   ► Having a little bit of flexibility here is good.

00:40:05 ◼   ► I'm I'm looking forward to it, especially, you know, given the manual controls that

00:40:08 ◼   ► we're gonna get to in a second.

00:40:09 ◼   ► If I can actually pick it and have some say over it, I mean

00:40:11 ◼   ► maybe it'll just be like the slider in liquid glass where it's just like,

00:40:14 ◼   ► look, there's only two settings all the way to the left and all the

00:40:16 ◼   ► way to the right.

00:40:16 ◼   ► Why bother in the middle but we'll see what the auto setting does for

00:40:19 ◼   ► me.

00:40:19 ◼   ► Yeah, exactly.

00:40:20 ◼   ► And and I think overall, like this sounds like a a very good camera

00:40:24 ◼   ► upgrade broadly for lots of reasons um mostly in the software, honestly.

00:40:29 ◼   ► The hardware doesn't seem like it's that different.

00:40:31 ◼   ► Um but the larger widest aperture, going from F one point seven eight to

00:40:37 ◼   ► f one point four eight, that will help everything.

00:40:40 ◼   ► That will help low light performance.

00:40:41 ◼   ► Like that's oh that is always a good welcome change.

00:40:45 ◼   ► That's what they were showing off with that video of like, look, it's like

00:40:47 ◼   ► uh lighting a match in a totally dark scene and the match is illuminating

00:40:51 ◼   ► the actress's face.

00:40:51 ◼   ► It's oh shot on iPhone.

00:40:53 ◼   ► Yeah, there you go.

00:40:54 ◼   ► Alrighty.

00:40:55 ◼   ► So we got some discussions about the software, and this is where we start

00:40:58 ◼   ► talking about pro controls.

00:41:00 ◼   ► First of all, there's cinematic effects from regular video after captured, 60 frames per

00:41:05 ◼   ► second.

00:41:05 ◼   ► That's time-lapse in 4K with Adolby Vision.

00:41:08 ◼   ► Uh the audio mix where you select like um not uh not scenes is

00:41:12 ◼   ► the word I'm looking for, but like, oh, I want to focus on what's

00:41:14 ◼   ► in the frame.

00:41:15 ◼   ► I want to focus on the environment, whatever the case may be.

00:41:17 ◼   ► Well you the that m feature is uh now has music support, which is

00:41:21 ◼   ► cool.

00:41:22 ◼   ► So they showed like a couple of jazz musicians playing on the street.

00:41:25 ◼   ► Oh I will say also for the video, like again, this is all shot

00:41:27 ◼   ► on iPhone, blah blah blah.

00:41:29 ◼   ► Uh they really went with HDR in this whole presentation.

00:41:33 ◼   ► I know lots of past presentations have been HDR.

00:41:35 ◼   ► I know because I've struggled to download the stupid HDR version from App HLS

00:41:39 ◼   ► servers because of some kind of bad Akamai uh node near me that refuses

00:41:45 ◼   ► to let me download them.

00:41:46 ◼   ► But anyway, I know they've done HDR a lot and and for I think

00:41:49 ◼   ► for a couple years now.

00:41:51 ◼   ► But having watched this on iPro display XDR, I thought their use of HDR

00:41:56 ◼   ► in these segments was really good.

00:41:58 ◼   ► Like it wasn't like, look, the sun is in your eyes.

00:42:01 ◼   ► Ah everything was just a little bit brighter, a little bit sparklier, a little

00:42:06 ◼   ► bit richer, it looked really good.

00:42:08 ◼   ► And if that was if that's the shot on the iPhone stuff, again a

00:42:10 ◼   ► lot of it has to do with, you know, obviously the people who are

00:42:12 ◼   ► directing the scenes and deciding where to stage them and how to light them

00:42:15 ◼   ► and stuff like that.

00:42:16 ◼   ► But I think their their taste in how to deploy HDR in a video

00:42:20 ◼   ► that is essentially people standing in front of things talking.

00:42:22 ◼   ► I think they did a really good job of that this time.

00:42:25 ◼   ► I'm not sure how much of that to credit the phone for, but the

00:42:28 ◼   ► phone was obviously part of the mix.

00:42:29 ◼   ► And if my if the videos that I take of my family and my

00:42:32 ◼   ► dog and my outdoors and stuff uh could look half as good as their

00:42:36 ◼   ► setups here, I'll be happy.

00:42:37 ◼   ► All right.

00:42:38 ◼   ► So we got the pro controls and camera app.

00:42:40 ◼   ► Uh sorry, third party camera folks.

00:42:43 ◼   ► This is yeah.

00:42:44 ◼   ► It's amazing that they've lasted this long, basically having such a simple camera app.

00:42:48 ◼   ► I mean I know there's lots of little gadgets and buttons or whatever, but

00:42:51 ◼   ► like there's such a huge uh market for third-party camera apps that, like, hey,

00:42:55 ◼   ► you know, there are software controls for all the settings that you would want

00:42:58 ◼   ► on a camera, and we can just expose them to you in an app.

00:43:01 ◼   ► And there's apps that do that.

00:43:02 ◼   ► Uh, you know, obviously the the ones that stand head and shoulders by very

00:43:05 ◼   ► else are pretty popular and have their own technology to go with it.

00:43:08 ◼   ► But finally Apple said, All right, we can do that too.

00:43:11 ◼   ► Like we can we can just put we can just put the white balance

00:43:14 ◼   ► control right in the the the camera interface.

00:43:16 ◼   ► Every other app in the world does it.

00:43:18 ◼   ► Uh now we can do it and we can let you adjust shutter speed

00:43:20 ◼   ► and do like it's like yeah, and I feel bad for those camera apps

00:43:23 ◼   ► like, oh man, we had this market sewn up because Apple just refused to

00:43:26 ◼   ► do it with the built in app.

00:43:27 ◼   ► So basically our app if if our app's the one they find first, well

00:43:31 ◼   ► we have these controls and it's great.

00:43:33 ◼   ► And now the bar has been raised substantially.

00:43:35 ◼   ► Now it's not enough to just say, Hey, I have a third party camera

00:43:38 ◼   ► app that lets you have some more controls because the built in one has

00:43:41 ◼   ► a pretty good interface to a lot of the basic controls that weren't there

00:43:44 ◼   ► before.

00:43:45 ◼   ► Yeah, and I believe they said it was customizable, right?

00:43:47 ◼   ► Did I did I hear that right?

00:43:49 ◼   ► Yeah.

00:43:49 ◼   ► Oh probably in the same way the current one is, where you can kind

00:43:52 ◼   ► of decide what you want to see and how many controls you want to

00:43:54 ◼   ► see and which thing.

00:43:55 ◼   ► But we'll see how it uh it ends up.

00:43:56 ◼   ► Like it's obviously not going to really compete with the high end third party

00:44:00 ◼   ► camera apps that have way more features than this, but it is they're finally

00:44:04 ◼   ► taking a step in that direction, saying it's there's we're not going to hold

00:44:07 ◼   ► back and just give the simplest possible thing.

00:44:09 ◼   ► And arguably they started down that direction when they introduced the camera control and

00:44:12 ◼   ► all that stuff and setting aside how that physical control worked, they have been

00:44:15 ◼   ► adding more stuff to the camera app and now they're continuing in that direction.

00:44:19 ◼   ► So we've got these pro controls.

00:44:20 ◼   ► You can do white balance, they'll show a histogram, you can do the aforementioned

00:44:24 ◼   ► manual aperture, you can do shutter speed, and all of this is also supported

00:44:28 ◼   ► in video.

00:44:29 ◼   ► Uh one of the cooler things that they did talk about that I noticed

00:44:32 ◼   ► or that well that I thought was cool, not I'm not trying to imply

00:44:35 ◼   ► I'm the only person that noticed this.

00:44:36 ◼   ► Um I thought it was extremely cool that they made a specific mention that

00:44:40 ◼   ► for video, and I'm not sure how you enable this, but for video, you

00:44:43 ◼   ► can do focus tracking, which it which means like l they they showed the

00:44:47 ◼   ► example of a kid's soccer game and the kid is running toward the camera.

00:44:50 ◼   ► And generally speaking, in the past, it's been kind of hard to get the

00:44:52 ◼   ► phone to stay focused on the kid is there or anything really, as it's

00:44:56 ◼   ► moving closer or further away from the camera.

00:44:58 ◼   ► Um but they said not only will they do focus tracking, so keeping the

00:45:02 ◼   ► focus on this child as they're running closer and further away from the phone,

00:45:06 ◼   ► but also if they exit and then re-enter the frame, That is super cool

00:45:12 ◼   ► and I'm really excited to try that out.

00:45:14 ◼   ► Was this only video or was it also a photo?

00:45:16 ◼   ► Because that's another feature that that like, you know, my my so my real

00:45:20 ◼   ► Sony cameras, uh one of their big selling points is how well they can

00:45:24 ◼   ► latch onto a thing you're trying to photograph and keep the focus on it

00:45:27 ◼   ► and same deal.

00:45:28 ◼   ► Like keeping the focus on the person, even if they turn their head around,

00:45:31 ◼   ► if they turn their head back, it grabs their eye again.

00:45:33 ◼   ► If they're running across the frame, it keeps track of them.

00:45:35 ◼   ► Like same deal.

00:45:36 ◼   ► And it's always amazed me that Apple has not jumped on that faster because

00:45:40 ◼   ► the the SoCs in the in the iPhone are massively more powerful than the

00:45:45 ◼   ► ones that are in these Sony cameras, and yet the Sony cameras are have

00:45:48 ◼   ► a reputation for grabbing focus and not letting go and doing really well in

00:45:51 ◼   ► these situations.

00:45:52 ◼   ► So it's Apple taking some of that If it's for video, it'll be kinda

00:45:55 ◼   ► disappointing.

00:45:56 ◼   ► I was kinda wish they would just bring all my Sony camera controls to

00:45:59 ◼   ► the iPhone plain still image thing.

00:46:01 ◼   ► Again, because the phone has just so much power.

00:46:03 ◼   ► Like I should have no problem just trouncing the Sony in this area, but

00:46:07 ◼   ► so far they haven't been very excited to do so.

00:46:09 ◼   ► And part of it is like, okay, if you're uh taking pictures or video

00:46:14 ◼   ► of your kid playing soccer from reasonable distances, because of what we just said

00:46:18 ◼   ► before about yeah, F one point four blah blah blah, but practically speaking it's

00:46:21 ◼   ► not the same as F one point four on a full frame camera because

00:46:23 ◼   ► everything is tiny.

00:46:24 ◼   ► What that means is all your apertures are tiny.

00:46:27 ◼   ► So at the distance you're videoing your kid, everything in that field is in

00:46:31 ◼   ► focus.

00:46:32 ◼   ► Like it's it's a tiny hole.

00:46:33 ◼   ► Right.

00:46:34 ◼   ► I mean, maybe it's like it's just I I don't think there's like this

00:46:37 ◼   ► this shallow depth of field of like, oh no, I was at f1.4 and

00:46:41 ◼   ► only my kid's nose is in focus.

00:46:43 ◼   ► And if it and if it misses focus on him, then he's just a

00:46:45 ◼   ► blur in the background.

00:46:47 ◼   ► That's not a problem with phone video from normal viewing distances.

00:46:50 ◼   ► So maybe that's why they waited so long to get these fancy focus controls

00:46:54 ◼   ► because it's like, look, just point it in the direction of the kids and

00:46:57 ◼   ► hit record and I'll be fine.

00:46:59 ◼   ► Also, um unless I miss something, it also appears as though All of the

00:47:04 ◼   ► other cameras on the phone are unchanged from the seventeen pro.

00:47:06 ◼   ► Uh it seems like the the front camera, like the you know, the new

00:47:09 ◼   ► square sensored front camera that we got last year, that seems exactly the same.

00:47:13 ◼   ► The Forex camera seems exactly the same.

00:47:15 ◼   ► Like every the the ultra wide, every it seems like Everything else is unchanged.

00:47:20 ◼   ► Um and most likely the sensor on the forty-eight megapixel one or on the

00:47:23 ◼   ► one X forty megap the sensor also seems like it was unchanged because they

00:47:27 ◼   ► didn't mention anything about it.

00:47:28 ◼   ► Um so it seems like the variable aperture uh is the the only change

00:47:34 ◼   ► uh for the camera system this year.

00:47:35 ◼   ► And then these other software controls, which again are useful.

00:47:38 ◼   ► Um, but this is this is a a medium camera upgrade year and it's

00:47:43 ◼   ► much more on the software side than the hardware side.

00:47:45 ◼   ► Yeah.

00:47:45 ◼   ► The only even rumor there was about cameras other than the variable aperture one

00:47:49 ◼   ► being better was that maybe the telephoto would go to ten X, but it

00:47:52 ◼   ► doesn't, so that didn't happen.

00:47:54 ◼   ► Yeah, there was there was this like last minute rumor drop, almost all of

00:47:57 ◼   ► which was wrong.

00:48:00 ◼   ► Uh yeah yeah yeah.

00:48:01 ◼   ► All right.

00:48:02 ◼   ► So there are new uh texture and grain controls in the photo styles thing.

00:48:07 ◼   ► That's that like matrix where you can drag around the little cursory thing and

00:48:10 ◼   ► try to lock in the exact photo style you want.

00:48:12 ◼   ► So now you can do it with with texture in green control.

00:48:15 ◼   ► Uh they did make a bit of a stink about authenticity and they said

00:48:19 ◼   ► they're supporting the synth ID standard, uh which John has helpfully linked for me

00:48:24 ◼   ► in the show notes.

00:48:25 ◼   ► Uh I think that's the right thing.

00:48:26 ◼   ► I know that you had trouble hearing them and I I didn't actually look

00:48:28 ◼   ► at the subtitles, but I'm this is what they were saying.

00:48:30 ◼   ► It is.

00:48:31 ◼   ► So this is something that Google's come up with that I think a a

00:48:34 ◼   ► fair number of people are starting to embrace.

00:48:36 ◼   ► Uh they're talking they're they spoke about Apple reference image where the camera securely

00:48:40 ◼   ► signs the photo data data, excuse me, at pixel level at the time of

00:48:45 ◼   ► capture.

00:48:45 ◼   ► And then private cloud compute creates a reference photo that lives peer to the

00:48:49 ◼   ► edited photo so you can visually confirm what's actually in the shot.

00:48:52 ◼   ► So I guess what happens is it will always uh uh as far as

00:48:56 ◼   ► I can tell anyway, the the original photo will always be there and will

00:48:59 ◼   ► ride along with whatever edits you make to the photo.

00:49:02 ◼   ► I'm unclear about the mechanics of the phone.

00:49:03 ◼   ► I mean that's what happens now.

00:49:04 ◼   ► Like that's that's has always been Apple's photo system is your original remains unmodified

00:49:08 ◼   ► and then your your your all your uh edits are like effects on top

00:49:11 ◼   ► of it.

00:49:11 ◼   ► But what they're saying is not only are we going to continue to do

00:49:14 ◼   ► that, but we're going to sort of sign the original so it can you

00:49:17 ◼   ► can prove that this was captured by Apple's camera and it hasn't this this

00:49:21 ◼   ► original capture hasn't been altered.

00:49:22 ◼   ► Whereas with their other system you can just replace that original behind the scenes

00:49:25 ◼   ► with whatever you want and say, Look, this is what my iPhone took a

00:49:28 ◼   ► picture of.

00:49:28 ◼   ► It's like, Well, was it signed by all the secret key?

00:49:31 ◼   ► I don't know why they're to private cloud compute, but presumably there's some computationally

00:49:34 ◼   ► expensive thing that they don't do on your phone that they'll do at their

00:49:37 ◼   ► leisure on private cloud compute.

00:49:39 ◼   ► But presumably there's some kind of hardware signing thing involving the secure enclave or

00:49:42 ◼   ► whatever and the image processing and the sensor and blah blah blah that makes

00:49:46 ◼   ► it so that you can't fake one of these things.

00:49:48 ◼   ► If you have an image that is signed in this way, you can be

00:49:52 ◼   ► sure that it was uh these are the actual captured pixels from one of

00:49:56 ◼   ► these Apple camera devices.

00:49:58 ◼   ► That's the idea anyway.

00:49:59 ◼   ► Yeah I'm I'm very curio curious to learn over time like How how does

00:50:04 ◼   ► this work?

00:50:05 ◼   ► Why does private cloud compute get involved?

00:50:07 ◼   ► Is there some kind of like registry of the keys or something?

00:50:11 ◼   ► Like what happens if one of the keys gets compromised?

00:50:14 ◼   ► Like like if if a phone's key gets compromised?

00:50:17 ◼   ► I I think it's just because it's computationally expensive.

00:50:19 ◼   ► I don't I think that's why they're going to that's the why they always

00:50:21 ◼   ► go to private cloud compute.

00:50:22 ◼   ► It's not like it's it's because they d don't want to do it on

00:50:26 ◼   ► your phone because it's too much.

00:50:27 ◼   ► Right, but like so i if what they have set up here is basically

00:50:31 ◼   ► a system that um creates a pretty strong incentive for people to be able

00:50:35 ◼   ► to prove something that wasn't really captured by a sensor.

00:50:38 ◼   ► They you know, what happens if one phone's key gets compromised somehow or there's

00:50:43 ◼   ► some hack developed such that people can s you know make it make photos

00:50:49 ◼   ► that aren't real get signed as if they were real.

00:50:52 ◼   ► Um I don't know.

00:50:53 ◼   ► This this could be very interesting in the age of AI and fake everything.

00:50:59 ◼   ► If it all works.

00:51:00 ◼   ► But that's a big if.

00:51:02 ◼   ► I mean, but that's that's the what we do with un all encryption.

00:51:04 ◼   ► Like, yeah, if someone gets some secret key or whatever, you can fix stuff,

00:51:07 ◼   ► but like we have to make an effort in that direction, which is we'll

00:51:09 ◼   ► use the best technology we have, which I mean Apple's pretty good at this

00:51:13 ◼   ► stuff so far and like so far none of their hardware keys have been

00:51:15 ◼   ► leaked in such a compromise everything.

00:51:17 ◼   ► But yeah, that's possible, but it's better than not doing it at all.

00:51:20 ◼   ► Like the alternative is okay, well don't do it at all.

00:51:22 ◼   ► And there's nothing, you know, trying to prove that this thing, you know.

00:51:25 ◼   ► So I I know what you're saying, it's like, oh, you have the system

00:51:27 ◼   ► and people start believing in it, then you can fake things more easily because

00:51:30 ◼   ► people believe in it.

00:51:31 ◼   ► But I think if it's cracked, we'll all know that it's quickly.

00:51:36 ◼   ► Alrighty.

00:51:37 ◼   ► So we got uh told that there's an upgraded dynamic island.

00:51:40 ◼   ► It's smaller.

00:51:41 ◼   ► They did not make much of a big deal of this, which I was

00:51:43 ◼   ► a little surprised about, but now you can have up to three live activities.

00:51:46 ◼   ► And they specifically cited our friends over at Flighty, which I thought was neat.

00:51:50 ◼   ► Then they did a kind of overview of the new features of iOS 27,

00:51:53 ◼   ► which they spoke about back in June.

00:51:56 ◼   ► Uh there's new cases.

00:51:57 ◼   ► There's an updated clear case.

00:51:58 ◼   ► There's new colors for Tech Woven and for silicone.

00:52:01 ◼   ► Uh there's a new wrist strap for iPhone cases and for AirPods Pro.

00:52:05 ◼   ► And the pricing.

00:52:06 ◼   ► So it starts at $1200 for the 256 gig model, which is up a

00:52:10 ◼   ► hundred.

00:52:10 ◼   ► $100 over the 17 Pro.

00:52:12 ◼   ► Also, the 16, 17, 17E and Air are all now $100 more expensive.

00:52:18 ◼   ► Same phones.

00:52:18 ◼   ► They didn't.

00:52:20 ◼   ► Yep.

00:52:21 ◼   ► Then the Max starts at $1,300.

00:52:23 ◼   ► Both of these phones you can get up to two terabytes of storage.

00:52:26 ◼   ► Uh Apple upgrade, it starts at $35 a month for 24 months.

00:52:30 ◼   ► You get twelve hundred dollars off if you trade a 14 or newer.

00:52:34 ◼   ► Uh they introduced briefly Care One Family.

00:52:37 ◼   ► So Apple Care One Family so you can have uh family members on the

00:52:40 ◼   ► same plan.

00:52:41 ◼   ► I think this would have solved a lot of your problems, right, John?

00:52:43 ◼   ► Well I have a section on that.

00:52:44 ◼   ► I didn't realize you'd have that up there, but I had a section on

00:52:46 ◼   ► it lower.

00:52:46 ◼   ► So here's the deal with AppleCare family.

00:52:49 ◼   ► So what they say on their Apple.com slash Apple Care pages They say cover

00:52:53 ◼   ► up to three devices with Apple Care One individual, which is the new name

00:52:56 ◼   ► of what was previous just called Apple Care One.

00:52:57 ◼   ► So now it's Apple Care One individual.

00:52:59 ◼   ► And then they say, or choose Apple Care One family to cover every eligible

00:53:04 ◼   ► device for up to six people.

00:53:05 ◼   ► That's not just like three, you know, the individual has three devices for one

00:53:09 ◼   ► person.

00:53:10 ◼   ► The family is uh every eligible device for six people.

00:53:13 ◼   ► So it seems like if if uh one person owns fifty devices, you're, you

00:53:16 ◼   ► know, anyway.

00:53:17 ◼   ► Um obviously you pay for each device you cover, but anyway.

00:53:20 ◼   ► Um After you sign up, easily add devices straight from your phone or Mac,

00:53:23 ◼   ► including most devices less than four years old and in good working condition, blah

00:53:26 ◼   ► blah blah.

00:53:27 ◼   ► Here's the problem with this plan and the reason I'm still staying away from

00:53:30 ◼   ► it.

00:53:30 ◼   ► Like I I said they should do a family plan, but the problem is

00:53:33 ◼   ► color cover every eligible device for up to six people.

00:53:36 ◼   ► Well how do they identify people?

00:53:40 ◼   ► Because I have a lot of accounts with a lot of different Apple IDs

00:53:44 ◼   ► and like for like dev testing stuff or whatever.

00:53:47 ◼   ► And I'm gonna run out of the six people and I'm not gonna add

00:53:50 ◼   ► first of all, I'm not gonna add my dev testing device to my Apple

00:53:53 ◼   ► family.

00:53:53 ◼   ► I'm even sure if you need to do that.

00:53:54 ◼   ► But second of all, I've already got more than six.

00:53:56 ◼   ► I've got four actual people plus a bunch of test dev accounts.

00:53:59 ◼   ► And granted, they don't have any devices that need to be covered by Apple

00:54:02 ◼   ► Care, but to remind everyone what happened to me last time was if you

00:54:05 ◼   ► have a Mac with multiple accounts, which I totally do, and you ever sign

00:54:09 ◼   ► into an account that is not one of the accounts that is covered under

00:54:12 ◼   ► Apple Care One, they just yank that device off of the thing.

00:54:15 ◼   ► Say, sorry, we saw a different Apple ID on that device.

00:54:17 ◼   ► Now it's not covered anymore.

00:54:19 ◼   ► Um, I have had reports from listeners who said, Hey, I've got Apple Care

00:54:22 ◼   ► one, I log into a whole bunch of different accounts, it never bothers me.

00:54:25 ◼   ► So maybe they changed this, but if they changed it, they didn't say anything

00:54:29 ◼   ► about it.

00:54:29 ◼   ► And when I looked at like the terms of service, like the PDF terms

00:54:32 ◼   ► of service, which is weird they have like a picker, you have to pick

00:54:34 ◼   ► your state that you're in.

00:54:34 ◼   ► Anyway, when I read the language and their Apple Care One terms of service,

00:54:37 ◼   ► it didn't look any different to me.

00:54:38 ◼   ► It looked exactly the same as it was before, where they just say like,

00:54:41 ◼   ► one person, one this, whatever, but the problem with me was always, uh, you

00:54:46 ◼   ► you sign into a different Apple ID?

00:54:47 ◼   ► Well now that Mac belongs to a different person because you switched accounts, and

00:54:51 ◼   ► that person is not part of your Apple Care One family because that's limited

00:54:55 ◼   ► to six and dead And dev tester twenty-two is not part of that six.

00:54:59 ◼   ► And so sorry.

00:55:00 ◼   ► So yeah, I'm staying far away from this because my last experience with it

00:55:03 ◼   ► was terrible.

00:55:04 ◼   ► Apple.

00:55:04 ◼   ► If someone in Apple knows that they have changed this policy and or have

00:55:08 ◼   ► fixed this bug, please tell me.

00:55:09 ◼   ► But last time I pursued this all the way to the end, Apple Apple

00:55:11 ◼   ► said that's just the way Apple Care One works.

00:55:13 ◼   ► No, we can't change it.

00:55:14 ◼   ► If you don't get off Apple Care One.

00:55:16 ◼   ► So that's what I did.

00:55:17 ◼   ► So uh and again, like I said, I've had multiple people say this is

00:55:20 ◼   ► no longer the case, but I don't trust it.

00:55:22 ◼   ► So I'm staying away until I get official word from Apple that I can

00:55:25 ◼   ► log into a different account on my Mac and they won't yank it off

00:55:27 ◼   ► Apple Care One.

00:55:28 ◼   ► Oh, I do get that confirmation.

00:55:29 ◼   ► I am very interested in this.

00:55:31 ◼   ► Oh, I've skipped something uh earlier that I wanted to briefly talk about.

00:55:34 ◼   ► Uh iPhone handoff.

00:55:35 ◼   ► This was in the iOS 27 section.

00:55:37 ◼   ► Uh you can share a single phone number between two phones.

00:55:40 ◼   ► This has been slightly rumored, slightly discovered earlier.

00:55:42 ◼   ► Uh it only supports T Mobile, I think anywhere right now, but they said

00:55:47 ◼   ► that Verizon and EE will be adding support by end of year, which could

00:55:52 ◼   ► be interesting and useful for me in the future.

00:55:54 ◼   ► We'll talk about it a little later.

00:55:56 ◼   ► Uh anyways, so yeah, Apple Care One Family.

00:55:59 ◼   ► Uh you can pre-order this Saturday and launch is September 18.

00:56:03 ◼   ► All right, so then they t talked about the AirPods Five.

00:56:06 ◼   ► Uh, I don't really have much to say about this, but the brief overview

00:56:09 ◼   ► is that it's got uh all the AirPods Five have active noise cancellation, uh,

00:56:14 ◼   ► which is also fifty percent better than it was before.

00:56:16 ◼   ► They claim it's the best ANC in any open-ear design.

00:56:20 ◼   ► Um, they talked about some other features it has that have been common for

00:56:25 ◼   ► a while.

00:56:25 ◼   ► They had a very cheesy demo of live translation, which is very funny, where

00:56:29 ◼   ► somebody walked up to a woman saying like oh, come to our show, it'll

00:56:32 ◼   ► be fun, or something like that.

00:56:33 ◼   ► And she says, Thank you.

00:56:35 ◼   ► Um, it was very weird.

00:56:36 ◼   ► Uh anyways, you get uh for $129, you get the this is the same

00:56:42 ◼   ► price as the previous generation, but that generation didn't didn't have active noise cancellation.

00:56:47 ◼   ► So last time it was 130 bucks for no ANC.

00:56:51 ◼   ► Now it's 130 bucks with ANC.

00:56:54 ◼   ► And then they eventually got backed around to announcing AirPods 5 with wireless charging

00:56:59 ◼   ► case which they wouldn't say the name of it for a strangely long time.

00:57:03 ◼   ► But this includes on-stand volume control, uh, better battery life, and again, a wireless

00:57:08 ◼   ► charging case.

00:57:09 ◼   ► And here it is the same price as before 150 bones.

00:57:12 ◼   ► Uh Uh that is again pre-ordered on Saturday.

00:57:15 ◼   ► Both of these pre-order on Saturday out on the eighteenth.

00:57:18 ◼   ► And they noted that this means active noise cancellation is now standard across the

00:57:22 ◼   ► entire lineup.

00:57:22 ◼   ► John, are you in for a pair?

00:57:24 ◼   ► I already ordered a pair.

00:57:25 ◼   ► I I must have not been pay attention to the RPS V rumors or

00:57:29 ◼   ► maybe the uh on stem volume didn't leak, but that is the killer feature

00:57:32 ◼   ► for me.

00:57:32 ◼   ► Because remember I don't use the pros, so you've been enjoying the little on

00:57:35 ◼   ► stem volume swipey thing, and I haven't had it.

00:57:38 ◼   ► And now I do.

00:57:39 ◼   ► And so like I don't care about the A and C 'cause in general

00:57:41 ◼   ► I don't use noise cancellation on these.

00:57:43 ◼   ► And honestly, the the noise cancellation on the AirPod four, like they're open ear,

00:57:47 ◼   ► like they don't go in your ear hole.

00:57:48 ◼   ► So it's never gonna be great.

00:57:49 ◼   ► They say that it's better.

00:57:50 ◼   ► I'll try it.

00:57:51 ◼   ► I'll see how much better it is, but it does really hurt your battery.

00:57:53 ◼   ► But anyway, that's what I love about these AirPods 5 with wireless charging case,

00:57:58 ◼   ► is that they've got the on sim volume control and they supposedly have better

00:58:02 ◼   ► battery.

00:58:03 ◼   ► And those are all things I want.

00:58:04 ◼   ► I like I said I use the AirPods all all all the time.

00:58:07 ◼   ► Every there's not a day goes by when I don't use these things.

00:58:10 ◼   ► Yep.

00:58:10 ◼   ► And so I'm replacing them with these five.

00:58:12 ◼   ► Uh it's gonna be a a big upgrade for me.

00:58:14 ◼   ► And I as far as I can tell, they're the same shape, which I

00:58:17 ◼   ► like because the current shape fits me.

00:58:19 ◼   ► So I was very happy with this.

00:58:20 ◼   ► It was the first thing that I ordered.

00:58:22 ◼   ► It it's orderable today, not on Saturday, then I misspoke a minute ago.

00:58:25 ◼   ► You can do a pre order or whatever I don't I don't know.

00:58:26 ◼   ► Like you I I I I did a I did a double tap on

00:58:30 ◼   ► the side button with Apple Pay, so something happened.

00:58:32 ◼   ► Oh, my bad.

00:58:32 ◼   ► Then I guess you can order today and they'll am I right to say

00:58:35 ◼   ► they're out on the eighteenth or am I making that up?

00:58:36 ◼   ► Uh I didn't look what the ship date was, but probably Now John, did

00:58:40 ◼   ► you order the AirPods five or did you order what was first called this

00:58:44 ◼   ► version?

00:58:45 ◼   ► And then eventually was renamed AirPods Five with Wireless Charging Case.

00:58:50 ◼   ► Which remember like last year we they they did the same thing with like

00:58:54 ◼   ► the AirPods Four or whenever that maybe two years ago, whatever it was, AirPods

00:58:57 ◼   ► Four and then they had like the AirPods Four with active noise cancellation.

00:59:00 ◼   ► It's like this is two different products, and they just refuse to really name

00:59:05 ◼   ► the second one.

00:59:06 ◼   ► Just call it like AirPods Five Plus.

00:59:10 ◼   ► Yeah.

00:59:10 ◼   ► Or like it's uh it's a different product between the base AirPods and the

00:59:15 ◼   ► pros.

00:59:16 ◼   ► Just give it a real name.

00:59:18 ◼   ► Because that they have to keep dancing around it when they present it.

00:59:21 ◼   ► I'm sure it causes lots of confusion when people try to buy it.

00:59:24 ◼   ► What a weird thing they keep doing with just insisting that this is just

00:59:29 ◼   ► it's the same product.

00:59:30 ◼   ► Well, except for this version.

00:59:31 ◼   ► This version of AirPods 5 with wireless charging case with different capabilities.

00:59:37 ◼   ► Come on.

00:59:38 ◼   ► It's physically different on the outside now.

00:59:40 ◼   ► At least last time they were physically the same on the outside.

00:59:42 ◼   ► But this on the outside is the physical outside appearance is also different, in

00:59:46 ◼   ► addition to the inside being different.

00:59:47 ◼   ► When when I bought this on the phone app, I was using the Apple

00:59:49 ◼   ► Store phone app.

00:59:50 ◼   ► Um, you have to tap on AirPods Five.

00:59:52 ◼   ► You're like, but I don't want the five.

00:59:54 ◼   ► I want the five with whatever.

00:59:55 ◼   ► Like, but you have to tap on five.

00:59:57 ◼   ► And then you have two choices within the five, which is like it's like

01:00:00 ◼   ► the bin CPU and then on bin CPU, it's like AirPods Five or AirPods

01:00:04 ◼   ► Five with wireless charging case.

01:00:06 ◼   ► And then it says in little bullet points, also it has a volume control.

01:00:09 ◼   ► Also, it has better battery on.

01:00:11 ◼   ► Like anyway.

01:00:12 ◼   ► It's a different product.

01:00:13 ◼   ► Just call it something else.

01:00:15 ◼   ► AirPods 5, AirPods 5 Plus, AirPods.

01:00:19 ◼   ► Five Pro.

01:00:20 ◼   ► Done.

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01:02:14 ◼   ► Apple Watch Series 12.

01:02:16 ◼   ► Uh they made a big stink about health and fitness and their new health

01:02:20 ◼   ► sensing system.

01:02:22 ◼   ► Uh there's uh different physical sensors on the back of the Apple Watch.

01:02:26 ◼   ► Uh there's increased area for the electrodes, redesigned photodiodes, uh larger, more efficient, more

01:02:31 ◼   ► power efficient uh green LEDs.

01:02:33 ◼   ► And this leads to accurate heart rate measuring all day long, every five seconds

01:02:38 ◼   ► which is like a sixty X increase or something like that.

01:02:40 ◼   ► Yeah.

01:02:41 ◼   ► This is hu so this I think by by introducing this new sensor array,

01:02:46 ◼   ► and they talked a lot about you know they they said that they did

01:02:48 ◼   ► a new study where that showed that Apple Watch now has the most accurate

01:02:52 ◼   ► heart rate sensing in a wearable.

01:02:54 ◼   ► Like between that and this kind of more continuous background heart rate monitoring, this

01:03:00 ◼   ► is really gonna compete if it works, a lot better with like the garments

01:03:05 ◼   ► and the you know, th that kind of wearable of the world um in

01:03:09 ◼   ► a lot of those areas.

01:03:10 ◼   ► I think this is great, especially like the background heart rate now being taken

01:03:15 ◼   ► every five seconds instead of I guess every 15 minutes or whatever that would

01:03:18 ◼   ► be.

01:03:19 ◼   ► Um that's a big difference.

01:03:21 ◼   ► That's a really big difference.

01:03:23 ◼   ► Um, you know, and it's it ha it samples HRV every five minutes, which

01:03:27 ◼   ► is also like a huge increase from where it was before this is much

01:03:32 ◼   ► closer to continuous heart rate all day.

01:03:35 ◼   ► Like that's basically what this is.

01:03:37 ◼   ► Like that's very, very close to what this is.

01:03:39 ◼   ► And that, if they choose to use the data this way, which that's, but

01:03:43 ◼   ► if they choose to use this data in this way, they could do things

01:03:47 ◼   ► like it's basically always tracking a workout in some form.

01:03:51 ◼   ► So like if you forget to start your workout, or if you forget to

01:03:54 ◼   ► stop your workout, or if you get forget to resume your workout after you've

01:03:56 ◼   ► paused it for a while they now will have more data that they can

01:04:00 ◼   ► kind of patch in to make up for that.

01:04:03 ◼   ► Um they can probably also, if they choose to use this, have better sensing

01:04:08 ◼   ► for things like the workout detection things of like, did you did you start

01:04:11 ◼   ► a walk outside?

01:04:12 ◼   ► Like maybe that feature can get better with this new data.

01:04:15 ◼   ► There's all sorts of potential for

01:04:18 ◼   ► all of the heart monitoring and related features of the Apple Watch to get

01:04:23 ◼   ► significantly better now that they're gonna have way more frequent data when you're not

01:04:27 ◼   ► in a workout.

01:04:28 ◼   ► So that I think could be very, very promising for you know general Apple

01:04:32 ◼   ► Watch usefulness over time.

01:04:34 ◼   ► And um you know, to to also have this new sensor that promises to

01:04:38 ◼   ► be more accurate.

01:04:40 ◼   ► That's very, very promising.

01:04:42 ◼   ► I hope this pans out the way it sounds like it it could.

01:04:45 ◼   ► Yep.

01:04:45 ◼   ► It sounds really, really good.

01:04:47 ◼   ► Uh they did this comparison where they led to the conclusion that they are

01:04:50 ◼   ► they we only we are the best uh and most accurate wearable.

01:04:54 ◼   ► Uh they did this by apparently comparing to an ECG chest strap as a

01:04:57 ◼   ► reference, which I mean, fair enough.

01:04:59 ◼   ► Um they talked about all sorts of different health stuff.

01:05:01 ◼   ► I I honestly it I was paying attention, but it was so much so

01:05:05 ◼   ► fast that I think I need to have some time with the redesigned health

01:05:08 ◼   ► app, which uh is not coming until later this year.

01:05:11 ◼   ► But one of the things they said is they're going to do a readiness

01:05:14 ◼   ► like score from zero through 10, which is your body's capacity to take on

01:05:18 ◼   ► the day.

01:05:18 ◼   ► So basically, hey, we think you're exhausted, maybe take it easy.

01:05:21 ◼   ► Or, oh, you slept great.

01:05:23 ◼   ► You should go run a marathon, or whatever the case may be.

01:05:26 ◼   ► This is uh such a great gamification of health, like literally gamification, like when

01:05:30 ◼   ► you have video game characters where you have abilities on cooldown, and it's oh

01:05:33 ◼   ► your your meters are fully charged, right?

01:05:35 ◼   ► Like this is basically you're starting the day and it's like, you know, like

01:05:38 ◼   ► what was it?

01:05:39 ◼   ► Like good to go or like go for it is like you're you know,

01:05:41 ◼   ► all your meters are fully charged versus like maybe take it easy, maybe you

01:05:45 ◼   ► know, and so this this goes great with the other gamification that they add,

01:05:49 ◼   ► which is health age, which I know lots of apps and stuff have done

01:05:52 ◼   ► this, but it's like, you know, what everyone wants to hear is like you're

01:05:56 ◼   ► thirty years old, but you have the heart of a twenty year old.

01:05:59 ◼   ► Like everyone wants to hear that.

01:06:00 ◼   ► No one wants you're thirty years old, but you have the heart of a

01:06:03 ◼   ► sixty five year old.

01:06:04 ◼   ► Uh and unfortunately, if this feature is accurate, both of those are possibilities.

01:06:08 ◼   ► So everyone wants to hear that they're younger than they think they are, but

01:06:11 ◼   ► I guess finding out that you have the heart of an eighty year old

01:06:13 ◼   ► when you're forty is Telling you something and maybe go to the doctor, but

01:06:16 ◼   ► uh that's another one of those sort of like gamified stats of like, you

01:06:19 ◼   ► know, what uh what are my character stats?

01:06:22 ◼   ► Uh how full are my meters?

01:06:23 ◼   ► Uh that's what these things are telling you in theory.

01:06:26 ◼   ► And this is also the the readiness score and and all this stuff, this

01:06:30 ◼   ► is following a lot of broader trends in the fitness wearable market.

01:06:34 ◼   ► Like this is exactly the kind of thing that like whoop bands and aura

01:06:38 ◼   ► rings and all these other wearables that have had you know had some success

01:06:41 ◼   ► recently.

01:06:41 ◼   ► Um this is the kind of thing they do Their apps analyze their data

01:06:45 ◼   ► and they tell you basically all of these same things.

01:06:48 ◼   ► And that's a large part of why people like them.

01:06:50 ◼   ► Like people buy these by these other wearables for all sorts of other reasons,

01:06:54 ◼   ► but this is these are all very popular features of them.

01:06:57 ◼   ► So as Apple, you know, we we got the rumor uh a few shows

01:07:00 ◼   ► ago that that larger Apple Watch rethinks are in the works and they're looking

01:07:05 ◼   ► to maybe rethink some of the lineup and expand them and and go into

01:07:08 ◼   ► new markets and stuff um you know over the next few years, but none

01:07:12 ◼   ► of that was going to be ready yet in time for this.

01:07:14 ◼   ► This kind of shows like they're taking a step towards that.

01:07:17 ◼   ► They I think they're realizing that they are honestly losing ground to a lot

01:07:22 ◼   ► of these other wearables.

01:07:23 ◼   ► Like As I said back then, um, you know, a few weeks ago and

01:07:26 ◼   ► we talked about it, look around at how many like young people are wearing

01:07:30 ◼   ► Apple watches and it seems like the numbers going down.

01:07:33 ◼   ► Like it seems like no one's wearing an Apple Watch that I'm seeing like

01:07:37 ◼   ► below age twenty-five.

01:07:39 ◼   ► Well young people are healthy or think they are anyway.

01:07:41 ◼   ► Yeah, but but it it does seem like I'm seeing a lot of whoop

01:07:45 ◼   ► bands and aura rings and I I'm not seeing the Apple Watch seem to

01:07:50 ◼   ► grow.

01:07:51 ◼   ► Um so they do need to move into these markets.

01:07:53 ◼   ► And this, you know, the hardware probably is not ready yet for them to

01:07:57 ◼   ► start doing that.

01:07:58 ◼   ► But I'm glad to see them like starting to take this competition seriously by

01:08:01 ◼   ► doing a lot more of these software features and by working on the basics,

01:08:05 ◼   ► things like the heart rate accuracy like to you know, to try to compete

01:08:08 ◼   ► better with the rest of the market.

01:08:10 ◼   ► So this is all kind of playing into that story, I think.

01:08:13 ◼   ► So I'm glad to see it.

01:08:14 ◼   ► Yeah.

01:08:15 ◼   ► So like I said, there's a lot of health stuff.

01:08:17 ◼   ► Um and I tried so hard to keep up and I I couldn't.

01:08:21 ◼   ► So uh we're gonna mostly skip over that.

01:08:23 ◼   ► Uh they talked about some new Apple intelligence stuff for the watch specifically, uh

01:08:27 ◼   ► and especially audio intelligence.

01:08:29 ◼   ► This includes sound recognition, so your Apple Watch will know uh if there was

01:08:33 ◼   ► like a doorbell in the background, for example they also talked about live rewind,

01:08:38 ◼   ► which lets you see a transcript of the last 15 seconds of conversation around

01:08:42 ◼   ► you.

01:08:42 ◼   ► You do this by double pressing the digital crown.

01:08:45 ◼   ► Um, they had this as the way they demoed this is a waitress or

01:08:49 ◼   ► you know, a s supposed waitress rattling off today's specials at a restaurant at

01:08:54 ◼   ► just an astonishing pace, which of course, uh but it was very contrived and

01:08:58 ◼   ► very funny to me.

01:08:59 ◼   ► You know, you can just ask the server to repeat the specials just That

01:09:03 ◼   ► is something you could do.

01:09:03 ◼   ► And and by the way, it's a 15-second cap.

01:09:07 ◼   ► It's not gonna fit.

01:09:08 ◼   ► When's the last time?

01:09:09 ◼   ► Like, if you're at a restaurant and they're reading off some, you know, some

01:09:12 ◼   ► lengthy specials, let's say, it's not gonna fit in fifteen seconds.

01:09:16 ◼   ► I assure you.

01:09:17 ◼   ► Like it's less.

01:09:18 ◼   ► Marco, what do you even know about restaurants?

01:09:20 ◼   ► Fifteen seconds is long for specials, but I well so here's the other thing.

01:09:23 ◼   ► It's a transcript either, it's a summary.

01:09:25 ◼   ► That's true.

01:09:25 ◼   ► It is not i I sh I did say transcript, and I think that

01:09:27 ◼   ► might be inaccurate.

01:09:28 ◼   ► I think you're right, John.

01:09:29 ◼   ► It's a summary of Well no, I I think the 15 second uh one,

01:09:33 ◼   ► I think that I'll double check the the white paper.

01:09:34 ◼   ► I think that one actually is a transcript.

01:09:37 ◼   ► Um, but it's the Siri recap feature, which we'll probably get to in a

01:09:40 ◼   ► second.

01:09:40 ◼   ► That's the summary.

01:09:41 ◼   ► Yes, yes, yes that's well either way, when they showed the little demo, remember

01:09:45 ◼   ► you're looking at this on a watch screen.

01:09:47 ◼   ► So fift can you imagine scrolling through fifteen seconds of speech on a watch

01:09:51 ◼   ► screen and trying to get something out of it?

01:09:53 ◼   ► It's not ideal.

01:09:53 ◼   ► Yeah, fair.

01:09:54 ◼   ► Definitely not.

01:09:55 ◼   ► And then as Marco just brought up, there's Siri Recap, which is basically in

01:09:59 ◼   ► the same way that the heart rate stuff was like a screw you to

01:10:01 ◼   ► the whoop band, Siri Recap is a screw you to like the little pendants

01:10:05 ◼   ► that everyone seems to think are very cool.

01:10:07 ◼   ► So what this is is uh high-level notes of your conversations.

01:10:10 ◼   ► You review them in the Siri app.

01:10:13 ◼   ► You can enable it always or on a schedule.

01:10:15 ◼   ► You can turn it on or off via control center.

01:10:17 ◼   ► The audio is not recorded or stored, I think.

01:10:20 ◼   ► Uh the audio cannot be accessed by anyone, including Apple.

01:10:24 ◼   ► The speakers are not identified.

01:10:25 ◼   ► And I didn't get a chance to read this.

01:10:27 ◼   ► It sounds like Marco, you at least got a chance to skim it.

01:10:29 ◼   ► But there's actually a okay, there you go.

01:10:31 ◼   ► So there's a white paper that talks about the privacy implications of all this.

01:10:35 ◼   ► Since Marco, you read it, can you give us any notes from that or

01:10:38 ◼   ► is it not really that interesting?

01:10:39 ◼   ► All right.

01:10:39 ◼   ► So the everyone is reacting to this and I think it is warranted.

01:10:46 ◼   ► So the way this works, the way Apple has designed it, is audio is

01:10:51 ◼   ► recorded on the watch in a special area of the SOC that is isolated

01:10:55 ◼   ► from the rest.

01:10:56 ◼   ► So they so like the operating system and the rest of the SOC doesn't

01:10:59 ◼   ► have access to the audio data.

01:11:01 ◼   ► It is signed.

01:11:02 ◼   ► It is encrypted and signed.

01:11:03 ◼   ► It is then sent off the watch to your iPhone over Bluetooth.

01:11:08 ◼   ► The iPhone SOCs from 16 from iPhone 16 Pro forward.

01:11:13 ◼   ► Um the iPhone SOCs also have one of those similar exclaves that isolates the

01:11:19 ◼   ► audio, can decrypt the one with like a key pair thing from the phone

01:11:22 ◼   ► or from the watch.

01:11:23 ◼   ► And so basically, so the watch records audio but can't read it, sends it

01:11:27 ◼   ► to the phone, the phone reads the audio and transcribes it on the phone.

01:11:30 ◼   ► Because I guess they don't want to burn the watch's battery, burn the transcription

01:11:33 ◼   ► model on the watch.

01:11:34 ◼   ► And the phone obviously can have better models anyway.

01:11:37 ◼   ► So then the phone summarizes it using local Apple intelligence.

01:11:42 ◼   ► To cut it down to about half of its length and try to enforce

01:11:46 ◼   ► some kind of guardrails on whether this is a transcript of a conversation we

01:11:49 ◼   ► want to keep or record at all.

01:11:52 ◼   ► Then it sends it to private cloud compute, which does an even more involved

01:11:57 ◼   ► summarization and safety guardrail check.

01:12:00 ◼   ► And it sends it to private cloud compute along with a bunch of context

01:12:05 ◼   ► data, the same way they send Siri AI requests.

01:12:08 ◼   ► So you know that your personal context about things like where you are, what's

01:12:12 ◼   ► going on around you, that kind of stuff.

01:12:14 ◼   ► It sends all that to private cloud compute, and then that generates basically an

01:12:19 ◼   ► even denser and more filtered summary of what is being said around you.

01:12:24 ◼   ► And then those are kept for seven days and everything is local and end-to-end

01:12:28 ◼   ► encrypted, similar to other iCloud, you know, sensitive data like your keychain and your

01:12:31 ◼   ► health data and stuff like that.

01:12:33 ◼   ► So that's how this works.

01:12:36 ◼   ► And they s they're saying they are filtering out things like personal identifiers and

01:12:42 ◼   ► and you know that kind of sensitive information.

01:12:45 ◼   ► But that is all a lot of guardrails and a lot of safeties and

01:12:49 ◼   ► a lot of technical hoops jumping through to protect your privacy for something that

01:12:53 ◼   ► is fundamentally an invasion of privacy.

01:12:57 ◼   ► There are lots of ways that you could see this going wrong.

01:13:01 ◼   ► Um, they they're very careful to say that the audio is not accessible to

01:13:06 ◼   ► anything, anywhere anybody, anytime.

01:13:09 ◼   ► But the topics of what you talked about are.

01:13:12 ◼   ► And there's lots of situations that you can imagine where that is first of

01:13:18 ◼   ► all pretty sensitive.

01:13:20 ◼   ► Second of all, possibly dangerous to the people in the conversation.

01:13:25 ◼   ► Third of all, possibly um violating people's trust around you by them not realizing

01:13:31 ◼   ► that you have a device on your wrist that is taking notes on your

01:13:35 ◼   ► criminal effing conspiracy.

01:13:37 ◼   ► Um there's a lot of potential problems with this.

01:13:42 ◼   ► And honestly, I don't know why Apple is inviting the flames onto themselves for

01:13:49 ◼   ► this.

01:13:50 ◼   ► Like, why would they want to turn the Apple Watch into something that everyone

01:13:55 ◼   ► is going to be as suspicious about as the Meta Ray Band glasses?

01:13:59 ◼   ► That's what they're doing with this feature.

01:14:02 ◼   ► And I and they're you know rumored to be doing the same thing with

01:14:04 ◼   ► the AirPods with the cameras.

01:14:05 ◼   ► And I think this model of what we're seeing here is actually probably a

01:14:10 ◼   ► pretty good indicator of what the AirPods Pro with cameras are going to do

01:14:14 ◼   ► themselves which is they're probably gonna do the same thing not only with audio,

01:14:17 ◼   ► but also with video of like they're taking video probably, they're probably not going

01:14:23 ◼   ► to make those recordings of the video available to anything, but they will probably

01:14:27 ◼   ► analyze the content of what's going on around you and take notes and allow

01:14:31 ◼   ► you to review those notes.

01:14:33 ◼   ► That's that's my guess.

01:14:34 ◼   ► Uh but anyway, going back to the Apple Watch, think about the kind of

01:14:37 ◼   ► the kinds of things they can record here.

01:14:39 ◼   ► Sensitive personal conversations.

01:14:41 ◼   ► Sensitive work conversations.

01:14:44 ◼   ► Things that are risky.

01:14:45 ◼   ► Things like, for instance, like coordinating, scheduling, and discussing an abortion.

01:14:50 ◼   ► There's a lot of states where that is not a safe thing to be

01:14:53 ◼   ► on a record somewhere.

01:14:54 ◼   ► Uh what about if you are queer and you live somewhere where that is

01:14:59 ◼   ► illegal or very dangerous, um, and you have any record of that whatsoever, there's

01:15:05 ◼   ► a lot of situations where Apple is is considering that, well, this is all

01:15:09 ◼   ► secure and no one's ever gonna get to it.

01:15:11 ◼   ► What if your spouse knows your passcode?

01:15:14 ◼   ► That's pretty common.

01:15:16 ◼   ► What if someone else is looking in looking at your phone and you don't

01:15:20 ◼   ► necessarily know that they're looking at your phone?

01:15:23 ◼   ► There's a lot of untrusting relationships out there or a lot of things that

01:15:27 ◼   ► you think are no big deal and it's no big deal for someone to

01:15:30 ◼   ► have access to this, but then they they get access to it or they

01:15:33 ◼   ► see something that maybe you didn't think they would see or that maybe you

01:15:35 ◼   ► didn't even know they were gre they could see.

01:15:38 ◼   ► This just seems like it's an incredibly dangerous foot gun to use AI to

01:15:46 ◼   ► speak, which I know I know I didn't invent the term foot gun, but

01:15:48 ◼   ► it uses it a lot, which is fun.

01:15:49 ◼   ► Um but I don't know why they're taking this on.

01:15:53 ◼   ► I don't think the value is just so massive that it's worth

01:15:59 ◼   ► the possible reputational damage and heat of this.

01:16:04 ◼   ► In the same way, I I said similar things when they launched the AirTag,

01:16:07 ◼   ► because the AirTag also kind of seemed like, Wow, this is a really big

01:16:10 ◼   ► risk of like privacy, reputational problems and and stuff like that for for a

01:16:14 ◼   ► pretty small product, honestly.

01:16:16 ◼   ► And I think this is the this is the next level of that.

01:16:19 ◼   ► This is Apple putting a feature into every series twelve and ultra four Apple

01:16:26 ◼   ► Watch that I think is going to really make people hate them.

01:16:30 ◼   ► It's gonna invite problems.

01:16:32 ◼   ► It's going to be used in criminal cases.

01:16:35 ◼   ► It's going to be used for persecution.

01:16:36 ◼   ► It's going for domestic surveillance and spying on people.

01:16:40 ◼   ► It's going to be used for harm.

01:16:42 ◼   ► Now it's also going to be used for good.

01:16:44 ◼   ► And you can think of lots of like useful things about this, but does

01:16:49 ◼   ► that overcome the harm of even with what they've done?

01:16:54 ◼   ► Of like it is privately recorded and the audio is never sent anywhere or

01:16:59 ◼   ► or readable by anything, and you're only seeing transcripts and summaries of transcripts, high-level

01:17:04 ◼   ► topical summaries, but like but even a high-level topical summary could contain sensitive information.

01:17:11 ◼   ► And I do think it is a violation of trust of the people around

01:17:15 ◼   ► you to use something like this.

01:17:19 ◼   ► And I just I do not see this ending well for them.

01:17:22 ◼   ► Did they talk about the uh activation situation with this?

01:17:26 ◼   ► Is this a thing that you have to opt into?

01:17:28 ◼   ► Is it on all the time?

01:17:29 ◼   ► Do you have to activate it and turn it on?

01:17:31 ◼   ► If you do turn it on, how long does stay on?

01:17:33 ◼   ► Do they cover any of that?

01:17:34 ◼   ► Yeah, it's so it's there's a switch in control center on the watch.

01:17:36 ◼   ► Uh just like a in a regular icon on control center.

01:17:39 ◼   ► You can turn it on and off whenever you want and you can have

01:17:41 ◼   ► it um gated to certain areas.

01:17:43 ◼   ► You can say only have it on when I'm at work is the example

01:17:45 ◼   ► they use.

01:17:46 ◼   ► So it seems like it has some kind of geofense capability where you can,

01:17:49 ◼   ► you know, use it here or don't use it here, but you know what's

01:17:52 ◼   ► gonna happen.

01:17:53 ◼   ► People are just gonna leave it on.

01:17:54 ◼   ► Like that's that's what's going to happen.

01:17:55 ◼   ► And even even if they don't, even if you say, fine, just use it

01:17:58 ◼   ► at work, how does your employer feel about that?

01:18:00 ◼   ► How do all of your coworkers feel about that?

01:18:02 ◼   ► Like there's there's just a lot of potential giant red flags on this that

01:18:08 ◼   ► just make me wonder why they put this in here.

01:18:11 ◼   ► I think it's because this is the trendy AI thing to do.

01:18:15 ◼   ► This is perhaps because Silicon Valley is its own little bubble that doesn't really

01:18:19 ◼   ► understand reality a lot of the time.

01:18:21 ◼   ► Um, I think it's because that this is this is a very much keeping

01:18:24 ◼   ► up with the Joneses sort of feature.

01:18:25 ◼   ► I don't particular way with any particular thing you just said, but I think

01:18:29 ◼   ► that Apple feels like this is table stakes, and so here they are.

01:18:33 ◼   ► My my guess is this is a shot at open AI.

01:18:37 ◼   ► 'Cause like th yeah, there's a bunch of like dumb little startups trying to

01:18:40 ◼   ► make stuff like this.

01:18:41 ◼   ► No one's buying them.

01:18:42 ◼   ► It isn't like Apple is catching up with the rest of the world here,

01:18:45 ◼   ► because the rest of the world largely has said we don't care about these

01:18:47 ◼   ► kinds of products.

01:18:48 ◼   ► Um but which is why not everyone's wearing them all the time.

01:18:52 ◼   ► Um so I could see like if if there was some like you know

01:18:56 ◼   ► AI necklace that was taking off that everybody was buying and using in their

01:18:59 ◼   ► work meetings, I could totally see Apple saying, Okay we're gonna do that for

01:19:04 ◼   ► the Apple Watch and neutralize that market.

01:19:05 ◼   ► But that market doesn't exist.

01:19:07 ◼   ► It's it it's not there.

01:19:08 ◼   ► People keep saying it's going to be there, like the next big thing, like

01:19:11 ◼   ► you know, m the metaverse, and it's not there.

01:19:13 ◼   ► Like no nobody wants it.

01:19:15 ◼   ► Um so Apple kind of walked in here as if that market was already

01:19:19 ◼   ► there.

01:19:19 ◼   ► So that's why I think maybe maybe OpenAI was going in this direction with

01:19:24 ◼   ► one of their products.

01:19:24 ◼   ► And so Apple, as we know, is pretty annoyed at OpenAI's hardware efforts.

01:19:29 ◼   ► So maybe that it influenced this and and possibly um blinded them to some

01:19:36 ◼   ► of the realities of what this means and and what this might mean for

01:19:38 ◼   ► them.

01:19:39 ◼   ► Um I hope that's not the answer.

01:19:40 ◼   ► I I hope they had a better reason than that.

01:19:42 ◼   ► But uh at this moment I'm not really seeing it.

01:19:46 ◼   ► Maybe they're thinking of it as an accessibility thing or whatever, but it definitely

01:19:48 ◼   ► wasn't that way.

01:19:49 ◼   ► You know, a a more aptly way to do this, and obviously that it's

01:19:53 ◼   ► not the what they chose to do, but a more aptly way to do

01:19:55 ◼   ► this with the with the pieces they have is uh make it iPhone only,

01:19:58 ◼   ► uh, and require the proximity sensor on the front of the iPhone to not

01:20:04 ◼   ► be sensing anything in front of it.

01:20:06 ◼   ► Right.

01:20:06 ◼   ► So then basically you're requiring the screen to be like unobstructed and then put

01:20:10 ◼   ► some kind of graphic on the screen that's like a giant red siren rotating.

01:20:14 ◼   ► So that basically it becomes much, much harder to surreptitiously record anybody because if

01:20:19 ◼   ► you can't have your phone in your pocket, you can't have your phone face

01:20:21 ◼   ► down on the table, you have to have it somewhere where there's like a

01:20:24 ◼   ► clear shot from the screen out into the world.

01:20:27 ◼   ► And you could still use it that way, but like that would be acknowledging

01:20:29 ◼   ► the main problem with this, which as you said is Mark was like, do

01:20:32 ◼   ► people know?

01:20:33 ◼   ► Like people are gonna look at you and say, Oh, you have an Apple

01:20:35 ◼   ► Watch, are you recording me?

01:20:36 ◼   ► Which is exactly the meta Ray Ban problem.

01:20:38 ◼   ► Oh, it's got a line on it, you'll always know, blah, blah, blah.

01:20:40 ◼   ► Oh, yeah, really?

01:20:41 ◼   ► Um, if it's if it can be hidden at all, it's uh you don't

01:20:44 ◼   ► notice someone's you don't think their watch is recording you.

01:20:46 ◼   ► And maybe an AI pen it'll be more obvious, but you know what's more

01:20:48 ◼   ► obvious than a watch?

01:20:50 ◼   ► A phone screen up on the table with a graphic on it that's going

01:20:53 ◼   ► with a giant ear going, We're listening, we're because there's These products are useful

01:20:58 ◼   ► in like work contexts and stuff like that.

01:21:00 ◼   ► But the problem is, okay, but what about the whole rest of the context?

01:21:03 ◼   ► And geofencing's not gonna cut it.

01:21:05 ◼   ► And like you s you don't want to be suspicious of these things in

01:21:08 ◼   ► other contexts.

01:21:09 ◼   ► And if it's just a built-in feature of the watch, that makes every watch

01:21:13 ◼   ► suspect.

01:21:14 ◼   ► Whereas if it's something that people just use at work in a very obvious

01:21:18 ◼   ► way, uh, you know, and maybe the the phone proximity sensor is not a

01:21:20 ◼   ► great idea, but like something like that, you know, where the egg or the

01:21:23 ◼   ► donut has a a flashing light on it that can't be disabled or something,

01:21:27 ◼   ► and the egg or the donut is harder to hide.

01:21:29 ◼   ► I don't know.

01:21:29 ◼   ► It's it's difficult, uh, but like I feel like we're in s still in

01:21:32 ◼   ► the early stages of adapting society to these technologies.

01:21:37 ◼   ► Kind of in the same way when like photography first became a thing, we

01:21:40 ◼   ► had to establish societal norms and eventually laws about when it is and isn't

01:21:44 ◼   ► okay to take a photograph of strangers.

01:21:47 ◼   ► Um, I'm not saying we have the perfect situation for that, but it took

01:21:50 ◼   ► a long time from the advent of photography to the current situation now where

01:21:53 ◼   ► we don't view cameras as this giant invasion of privacy we because we have,

01:21:57 ◼   ► again, laws and social norms about when it is and isn't appropriate to use

01:22:01 ◼   ► them.

01:22:01 ◼   ► And you can still be creepy with a camera and blah blah blah, but

01:22:03 ◼   ► nobody knows any of that stuff for this stuff.

01:22:05 ◼   ► Forget about laws.

01:22:05 ◼   ► We don't have any laws about anything because we can't pass laws anymore in

01:22:08 ◼   ► this country.

01:22:08 ◼   ► But correct.

01:22:09 ◼   ► Um but for like s societal norms, this technology is all too new.

01:22:13 ◼   ► We have no idea, like I mean the the norm of the meta ray

01:22:16 ◼   ► bands is don't do it because you look like a creep.

01:22:18 ◼   ► But what what's the social norm if once the Apple Watchers can do it?

01:22:21 ◼   ► We'll we'll figure this out.

01:22:22 ◼   ► But I agree with you, Marco.

01:22:23 ◼   ► This is probably not the final form and it's probably a bad idea.

01:22:27 ◼   ► And why are they doing it?

01:22:28 ◼   ► I yeah, I think it's like it's pressure and open AI and it's like,

01:22:32 ◼   ► well we can do it and everyone else is doing it, so we should

01:22:34 ◼   ► try to do it too.

01:22:35 ◼   ► And probably a bad call.

01:22:37 ◼   ► Yeah.

01:22:37 ◼   ► And then if you think about like think about all the contexts now that

01:22:41 ◼   ► like in you know, six months from now, all the different types of workplaces

01:22:46 ◼   ► and societal places and situations where they're no longer gonna allow people to wear

01:22:51 ◼   ► Apple Watches.

01:22:52 ◼   ► And now think about the same thing happening to AirPods within a year.

01:22:55 ◼   ► Like that's why I think these features are are dangerous to the product in

01:22:58 ◼   ► the sen if in lots of ways, but also in the sense of like

01:23:02 ◼   ► you're giving more workplaces and and venues and things, you're giving more places reasons

01:23:08 ◼   ► to ban people from wearing these devices and using these devices there.

01:23:12 ◼   ► And that is is not good for the products.

01:23:14 ◼   ► You know, if you're wearing an Apple Watch for health monitoring or for the

01:23:19 ◼   ► many, many different utilities that it offers, you don't want to have to take

01:23:23 ◼   ► it off when you go to work because now your workplace has a policy

01:23:25 ◼   ► that nobody can wear Apple Watches because they're recording everybody all the time.

01:23:29 ◼   ► Same thing, like they're if they're pushing the AirPods as health aids, like the

01:23:33 ◼   ► hearing aid features of AirPods are amazing.

01:23:36 ◼   ► The hearing protection, like this is all the last thing Apple should be pushing

01:23:39 ◼   ► for is any reason to make it societally unacceptable to wear AirPods.

01:23:46 ◼   ► But yet, if they launch the camera AirPods, they're gonna do exactly that.

01:23:50 ◼   ► And and again, this is that same thing for the Apple Watch.

01:23:53 ◼   ► I worry about that for these products because these are products that have amazing

01:23:57 ◼   ► value the more you wear them and in the more places you wear them.

01:24:01 ◼   ► And the last thing Apple should be doing is giving businesses and things reasons

01:24:06 ◼   ► to ban them.

01:24:07 ◼   ► I think they could do the air I don't know what they're gonna with

01:24:09 ◼   ► the AirPods one, but I think they could do the AirPod line in a

01:24:11 ◼   ► way better way because uh first of all, d don't have it be a

01:24:15 ◼   ► camera but have it be like an IR sprayer or something so there's never

01:24:17 ◼   ► any visual data or whatever.

01:24:19 ◼   ► And second of all, have the only function of it be what's in front

01:24:22 ◼   ► of you right now I will speak a summary of it to you.

01:24:25 ◼   ► Like what kind of bird is that?

01:24:26 ◼   ► What kind of car just went by?

01:24:27 ◼   ► Who am I talking to?

01:24:29 ◼   ► So there's never any permanent record of anything.

01:24:31 ◼   ► There's no quote unquote recording of anything.

01:24:33 ◼   ► It is entirely some kind of sensor sees what's in front of me, AI,

01:24:38 ◼   ► blah, blah, blah, real time, speaks into my ears and that's it.

01:24:41 ◼   ► No data retention whatsoever.

01:24:43 ◼   ► I think that would be privacy preserving, it would be good for accessibility and

01:24:46 ◼   ► it would let people identify birds and remember people names.

01:24:49 ◼   ► Yeah, I mean that like th i when you when you hear the stories

01:24:52 ◼   ► of how much blind people can be can benefit from the meta ray band,

01:24:56 ◼   ► because it's a way for something with AI sensibilities to look at the world

01:25:00 ◼   ► around them, tell them what's around them, and keep their hands free because their

01:25:04 ◼   ► hands are probably busy with a dog, a cane, object, something else.

01:25:08 ◼   ► Like that's why it's so game changing for blind people with the Ray Bans.

01:25:11 ◼   ► The AirPods with the cameras would have presumably similar value and probably even more

01:25:17 ◼   ► value.

01:25:18 ◼   ► Because they c they would probably have way longer battery life.

01:25:21 ◼   ► They would cost less money.

01:25:21 ◼   ► So like that's And they wouldn't be sending your video to a data center

01:25:24 ◼   ► in some country where someone can look at it.

01:25:26 ◼   ► Yes, exactly.

01:25:27 ◼   ► So that's possibly very helpful.

01:25:28 ◼   ► Um but again, like if there's any creepy features that are there, they're gonna

01:25:35 ◼   ► get a stigma associated with them and it's going to harm all those use

01:25:39 ◼   ► cases.

01:25:39 ◼   ► So Apple has to be very careful with the features they develop around this.

01:25:43 ◼   ► And this Apple Watch feature suggests to me that they're not being careful enough.

01:25:47 ◼   ► All right.

01:25:47 ◼   ► Uh we gotta hurry this along.

01:25:49 ◼   ► So there's a new SOC, uh, there's some new colors, space gray, black, light

01:25:53 ◼   ► gold, and dark bronze.

01:25:55 ◼   ► Uh the aluminum has ceramic shield two, which you knew from the iPhone's uh

01:25:59 ◼   ► seventeen pro.

01:26:00 ◼   ► Uh there's two new polished titanium finishes, Radiant Gold and Natural, which are which

01:26:05 ◼   ► is 100% recycled titanium.

01:26:07 ◼   ► It's one new finish.

01:26:07 ◼   ► The gold is the gold is lighter gold.

01:26:10 ◼   ► Fair enough.

01:26:11 ◼   ► Uh there's also ceramic in pearl white and night blue.

01:26:14 ◼   ► This all starts for an aluminum GPS model at four hundred bones.

01:26:17 ◼   ► You can pre-order today, available on the eighteenth of September.

01:26:20 ◼   ► Uh the Liszt family is in for so far.

01:26:23 ◼   ► One of the uh Apple Watch uh aluminum, uh the forty-four, whatever, forty-six millimeter

01:26:28 ◼   ► aluminum for me to replace my series ten.

01:26:31 ◼   ► I thought about going ultra, but I just don't think I need it.

01:26:34 ◼   ► I just don't think it's necessary for me.

01:26:35 ◼   ► So I'm in for one.

01:26:37 ◼   ► Uh once I get a chance to get Erin in front of the Apple

01:26:40 ◼   ► store, you know, like app or whatever, we're gonna order one for her.

01:26:43 ◼   ► Uh what did you guys buy, if anything?

01:26:46 ◼   ► I I'm getting um no pro iPhone this year.

01:26:50 ◼   ► Uh for the first time ever.

01:26:52 ◼   ► I'm just talking watches.

01:26:53 ◼   ► Slow down, kid.

01:26:54 ◼   ► I'm just talking watches.

01:26:55 ◼   ► We passed the phones already.

01:26:56 ◼   ► You didn't a Well, but there's one more phone to go.

01:26:58 ◼   ► There's one more thing Marco.

01:26:59 ◼   ► I didn't say anything about that.

01:27:01 ◼   ► There's actually one more thing.

01:27:02 ◼   ► Um but I for the for the watches, um I I didn't buy a

01:27:06 ◼   ► watch last year, uh so I'm rocking a series ten.

01:27:09 ◼   ► Uh I am gonna upgrade to the series twelve 'cause I want that ceramic.

01:27:13 ◼   ► They I had the ceramic back forever ago uh I believe it was the

01:27:17 ◼   ► series five was the last ceramic one they did.

01:27:19 ◼   ► Back then it was an addition that cost twelve hundred dollars.

01:27:22 ◼   ► Um so for now it only being nine hundred dollars is actually a reasonable

01:27:27 ◼   ► price for what it is.

01:27:28 ◼   ► It's about it's like I think it's slightly more than the titaniums or th

01:27:31 ◼   ► or the same price as titanium.

01:27:32 ◼   ► So that's honestly great news to me.

01:27:35 ◼   ► The thing with s the thing to know about ceramic, and I it looks

01:27:38 ◼   ► this way on the new ones too, uh the

01:27:42 ◼   ► bezel around the screen, there's like a slight gap between the screen crystal and

01:27:48 ◼   ► where the ceramic starts, like the curvature of it, like it juts out slightly.

01:27:52 ◼   ► So the this like the crystal mound on top is slightly smaller than the

01:28:00 ◼   ► ceramic base it's sitting on.

01:28:01 ◼   ► So if you care about that kind of detail, like when I had the

01:28:04 ◼   ► Series five, I noticed that and I didn't like it.

01:28:07 ◼   ► And this this one looks like it has the exact same um design.

01:28:11 ◼   ► The ceramic is also very slightly larger in footprint, probably for that reason.

01:28:15 ◼   ► And the ceramic is heavier than titanium.

01:28:17 ◼   ► Uh so it's something to know.

01:28:19 ◼   ► The other thing with ceramic is that it will make it so that any

01:28:22 ◼   ► watch band you have that has the like the shiny polished metal lugs will

01:28:28 ◼   ► look wrong.

01:28:29 ◼   ► Um so it it does restrict your band choice somewhat in that there is

01:28:34 ◼   ► no like matching metal finish for the ceramic.

01:28:37 ◼   ► Um one other thing to know, for some reason the dark blue ceramic is

01:28:41 ◼   ► heavier than the white ceramic.

01:28:43 ◼   ► I don't know why.

01:28:44 ◼   ► Um Yeah, it's not by a lot, it's like one gram or a gram

01:28:47 ◼   ► and a half, but for some reason the blue is heavier.

01:28:50 ◼   ► And the white, I'm not entirely sure, is white.

01:28:55 ◼   ► Like I I was I was watching all the YouTube videos from the hands

01:28:58 ◼   ► on area trying to figure out like eggshell.

01:29:00 ◼   ► Yeah, like they're calling it the the the band they sell that matches it

01:29:03 ◼   ► is called Sand.

01:29:05 ◼   ► Um and it's it's it's definitely some kind of off-white uh but the question

01:29:09 ◼   ► is how far off I guess?

01:29:12 ◼   ► Um so that also could make it a little bit more difficult to match

01:29:15 ◼   ► with straps.

01:29:16 ◼   ► Uh so we'll see how that goes, uh but I'm I'm looking forward to

01:29:20 ◼   ► it for um you know more for novelty sake.

01:29:23 ◼   ► Like the the regular series Apple Watch has looked so similar for so long.

01:29:29 ◼   ► Uh I'm ready for some novelty in its design.

01:29:33 ◼   ► And that's and I've I've enjoyed wearing an ultra for most of the summer,

01:29:36 ◼   ► in part because of the novelty of the design, and in part because I

01:29:40 ◼   ► like the big screen.

01:29:41 ◼   ► I'm hoping the white ceramic will will kind of tide us over design wise

01:29:44 ◼   ► on the regular series so it doesn't seem so boring and so played out

01:29:48 ◼   ► until we get some kind of you know different hardware redesign, which is again

01:29:52 ◼   ► rumored for next year.

01:29:53 ◼   ► Um the other thing I'll I'll say is on the Ultra uh four We're

01:29:58 ◼   ► not there yet.

01:29:59 ◼   ► Oh, sorry.

01:29:59 ◼   ► We'll be able to do that.

01:30:00 ◼   ► But to be honest, there's almost nothing to say, so carry on.

01:30:02 ◼   ► Although although Marco, I will say, um are you going to order your ceramic

01:30:06 ◼   ► watch without seeing it?

01:30:07 ◼   ► Are you going to wait till you see it in person to pick which

01:30:09 ◼   ► one you want?

01:30:09 ◼   ► I just ordered it because in the videos it looks pretty bright white.

01:30:13 ◼   ► Um you got the white one?

01:30:15 ◼   ► Yeah, I got the white one.

01:30:16 ◼   ► And I and I went back to the smaller one.