PodSearch

ATP

702: Isolate the Evil

 

00:00:00 ◼   ► Well, the show is so short, we really can't fit it in.

00:00:02 ◼   ► We're known for being a really, really tight schedule and very aggressively edited.

00:00:06 ◼   ► No time for flab, just quick hits.

00:00:09 ◼   ► The TikTokers love us.

00:00:10 ◼   ► Can you imagine us, any of the three of us or the three of us together, trying to do that

00:00:17 ◼   ► like quick hit short form video?

00:00:19 ◼   ► Like what works on TikTok and YouTube shorts?

00:00:21 ◼   ► Like we'd be so terrible at that.

00:00:23 ◼   ► I mean, I know you're slightly tongue in cheek, but also serious.

00:00:27 ◼   ► No, no, I'm serious.

00:00:28 ◼   ► I think we would be horrendous at it.

00:00:29 ◼   ► I think we would be horrendous if we set out to do that.

00:00:33 ◼   ► But I think there are clips from the show that could be turned in, like given, leaving aside

00:00:39 ◼   ► the fact that there is no video.

00:00:40 ◼   ► With heavy editing.

00:00:40 ◼   ► Oh, yeah, yeah, yeah.

00:00:41 ◼   ► No, I agree.

00:00:42 ◼   ► But you could take like a two to three minute, you know, one of you two making fun of me or

00:00:46 ◼   ► vice versa and turn that into a TikTok friendly, Reels friendly clip, leaving aside the fact

00:00:52 ◼   ► that we have no video for the show.

00:00:54 ◼   ► Well, but even that, like, I feel like people wouldn't get it.

00:00:57 ◼   ► It wouldn't be funny when you if you're just breezing through your feet and you don't know

00:01:01 ◼   ► any of us and you've never heard our show and you've never heard our banter and you don't

00:01:04 ◼   ► know any of our personalities.

00:01:05 ◼   ► I feel like there isn't any like brief little quick hit that you could put in a clip, even

00:01:10 ◼   ► if it was heavily edited, that would be as like funny or interesting to even come close

00:01:17 ◼   ► to representing what our audience feels like when, you know, if we make a, you know, a

00:01:20 ◼   ► back reference to a joke that we made 10 years ago or we're, you know, playing off of something

00:01:24 ◼   ► that we think is funny about each other or whatever, like no one's like if you just breeze through

00:01:29 ◼   ► and you and you see five seconds of, you know, me and John making fun of you, Casey, or like

00:01:33 ◼   ► we're just going to be dicks.

00:01:34 ◼   ► Like that's, that's not, we're not going to be like endearing and fun friends.

00:01:38 ◼   ► We're just going to be jerks.

00:01:40 ◼   ► Not everything is bite-sized.

00:01:42 ◼   ► Yeah, right.

00:01:42 ◼   ► And that's true.

00:01:43 ◼   ► I bet you, I bet you that somebody listening with talent in a way that none of the three of

00:01:48 ◼   ► us have talent could put together at least a passable, again, leaving aside the lack of

00:01:53 ◼   ► video, uh, could put together a passable like 30 to 90 second clip.

00:01:57 ◼   ► That would be amusing and fun and funny, but no.

00:01:59 ◼   ► Well, it's a good thing that we are also known for constantly bringing in external talent and

00:02:04 ◼   ► hiring jobs out.

00:02:06 ◼   ► Uh, that's, we're really, we're really good at that too.

00:02:08 ◼   ► Uh, yeah, yeah, yeah.

00:02:11 ◼   ► All right.

00:02:11 ◼   ► We have no time to waste.

00:02:12 ◼   ► Let's do some follow-up.

00:02:13 ◼   ► And yet here we are wasting.

00:02:14 ◼   ► Yes, exactly.

00:02:15 ◼   ► Uh, we spoke last week, uh, slash two days ago in our time about a truly incredible, I think

00:02:22 ◼   ► John had counted or had computed 2,500 plus word, uh, email that deserved to be a blog

00:02:28 ◼   ► post about FileMaker.

00:02:29 ◼   ► And this was by Adam one.

00:02:31 ◼   ► And Adam has posted, uh, that, that email to his brand shiny brand spanking new blog.

00:02:38 ◼   ► So you can go to the link in the show notes at Adam one, a D a M W U N N.com.

00:02:44 ◼   ► And you can check it out.

00:02:45 ◼   ► And so Adam, uh, wrote again after the last episode and said, thank you for your kind words

00:02:49 ◼   ► and ATP seven Oh one about my FileMaker email.

00:02:51 ◼   ► I sent that to you with the intention of helping by giving some background information

00:02:54 ◼   ► on FileMaker for the podcast, but I didn't consider making it a blog post.

00:02:58 ◼   ► I have a website with a blog set up, but while I've never used it, it has always been my desire

00:03:02 ◼   ► to do so.

00:03:02 ◼   ► John was right.

00:03:03 ◼   ► I was once a professional writer of sorts.

00:03:06 ◼   ► I have been a, having been a journalist in another era, more recently, my writing skills

00:03:10 ◼   ► were seriously reinforced and polished when I went back to college.

00:03:12 ◼   ► That was so much work for an old guy.

00:03:14 ◼   ► Since the three of you were so encouraging, I decided to turn on the blog and create the post.

00:03:18 ◼   ► As I mentioned, uh, thanks again.

00:03:20 ◼   ► It was fun to help contribute to ATP's discussion on FileMaker.

00:03:23 ◼   ► It brought back so many memories.

00:03:24 ◼   ► I love geeking out with you guys.

00:03:26 ◼   ► Moving right along, uh, with regard to Mac asked Mac apps, Ingmar Whitcow writes regarding

00:03:33 ◼   ► Mac app mass Mac asked Mac apps.

00:03:35 ◼   ► Today, I was blown away by how you share files between two Macs when using the screen sharing

00:03:38 ◼   ► app.

00:03:39 ◼   ► You just dragged them out of, or into the screen sharing window to the other Mac, which

00:03:43 ◼   ► is something I've known for a long time, but didn't consider as a good example of Mac

00:03:47 ◼   ► ass Mac app.

00:03:47 ◼   ► And it is a great example of that.

00:03:49 ◼   ► So yeah.

00:03:50 ◼   ► So let's say like, I have a headless Mac mini here in the office.

00:03:53 ◼   ► And if I wanted to move a file to or from it, I could drag from my, uh, my Mac book pro on

00:04:00 ◼   ► onto that window.

00:04:01 ◼   ► So the desktop desktop from my Mac book pro onto that window and drop it and it will transfer

00:04:06 ◼   ► the file.

00:04:06 ◼   ► Or I can drag from the Mac mini's desktop onto my desktop and it will transfer, transfer the

00:04:11 ◼   ► file.

00:04:11 ◼   ► And it's very slick and it's a great example of, there's no way this will work.

00:04:16 ◼   ► Well, let me try it.

00:04:18 ◼   ► Oh my God, it did work.

00:04:19 ◼   ► You know, it's, it's a really great example of that.

00:04:22 ◼   ► Yeah.

00:04:22 ◼   ► Well, I remember when I discovered that feature many years ago, um, and it was exactly the same

00:04:26 ◼   ► thing I was describing.

00:04:27 ◼   ► It's like, well, this probably should work.

00:04:29 ◼   ► So let me try it because I had an expectation.

00:04:31 ◼   ► It was like, yeah, like it, it seems like this should work.

00:04:35 ◼   ► So it's, it's at least worth trying to see if it does.

00:04:37 ◼   ► And lo and behold, it did.

00:04:38 ◼   ► And it was great.

00:04:39 ◼   ► And the second thing I'll add, this is one of my hobby horses that I should maybe formalize

00:04:43 ◼   ► at some point, cause it's just getting worse and worse over the years.

00:04:45 ◼   ► But I think, uh, screen sharing to another Mac and dragging files from the screen sharing

00:04:51 ◼   ► window to your local Mac or from your local Mac into the screen sharing window is actually

00:04:55 ◼   ► easier than using file sharing in the finder because file sharing in the finder is so bad

00:05:01 ◼   ► and so inexplicably slow and so inexplicably terrible.

00:05:05 ◼   ► And like with a screen sharing app says, look how easy it is.

00:05:08 ◼   ► It's just, it's just why, why isn't just, they really need to like 100% completely overhaul

00:05:15 ◼   ► the UI and apparently the backend for screen sharing between two Macs or for, for a file

00:05:20 ◼   ► sharing between two Macs that are literally in the same room feet from each other connected

00:05:23 ◼   ► to the same ethernet switch.

00:05:25 ◼   ► Like it's just so hard and so slow and so many bugs.

00:05:28 ◼   ► Like I filed this bug ages ago where like I can't connect to my wife's computer as her

00:05:33 ◼   ► through, um, file sharing without typing her password every single time.

00:05:37 ◼   ► There's a checkbox that says, Oh, should I remember this in the key chain?

00:05:40 ◼   ► Does nothing.

00:05:41 ◼   ► Uh, filed the bug.

00:05:43 ◼   ► They're like, Oh, if you do X, Y, if you don't put the username in, it'll work fine.

00:05:46 ◼   ► I'm like, yeah, but I have to put the username in because I don't want to connect as me.

00:05:50 ◼   ► And they just never responded.

00:05:52 ◼   ► That was like three years ago.

00:05:52 ◼   ► Anyway, uh, file share.

00:05:54 ◼   ► So maybe I should just use screen sharing.

00:05:56 ◼   ► Cause screen sharing opens up real, opens up real fast.

00:05:58 ◼   ► Doesn't make you, you know, if you've connected to it before, it remembers the thing and just

00:06:01 ◼   ► hit connect.

00:06:01 ◼   ► And then I can see my wife's screen and I can just drag files onto it and off it.

00:06:04 ◼   ► It's actually faster than using file sharing.

00:06:06 ◼   ► Uh, but yeah, uh, if you, if you think of something that you think should work in a Mac app, try

00:06:11 ◼   ► it, it might.

00:06:12 ◼   ► Yep.

00:06:12 ◼   ► All right.

00:06:13 ◼   ► This is a, this next thing we're going to talk about is a pretty long email from Jason

00:06:18 ◼   ► Griffey and I asked John to cut it down and I took a look at cutting it down and neither

00:06:23 ◼   ► of us succeeded because it's so chock-a-block full of fascinating information.

00:06:26 ◼   ► I did cut it down.

00:06:27 ◼   ► The first version that you complained about was the cut down version.

00:06:30 ◼   ► I cut it down further when you requested it, but I put in, I did put down cut down versions

00:06:36 ◼   ► of this and the other item that was too long that will probably be for next episode, but

00:06:39 ◼   ► then I cut it down further cause you can always cut it down further.

00:06:42 ◼   ► I appreciate your efforts, but I honestly, this is fascinating.

00:06:45 ◼   ► So bear with me.

00:06:46 ◼   ► I'm going to be reading a lot, but I think this is really, really great.

00:06:48 ◼   ► So Jason Griffey writes, uh, I'm sorry, this is within the context is the overtime segment

00:06:53 ◼   ► a couple episodes ago about Sony no longer selling PlayStation discs.

00:06:56 ◼   ► So Jason Griffey writes, I've spent my career in library technology.

00:07:00 ◼   ► So when you got into game preservation on the show, I figured I'd write in with some

00:07:03 ◼   ► information about the legal landscape.

00:07:05 ◼   ► The first thing to know is that libraries get their own copyright exceptions separate from

00:07:08 ◼   ► fair use, which also still applies.

00:07:10 ◼   ► It's title 17 United States code section 108.

00:07:14 ◼   ► And the key thing about it is that it's format neutral.

00:07:17 ◼   ► A video game is just a work like anything else.

00:07:20 ◼   ► So under section 108 C, a library can legally make up to three replacement copies of a published

00:07:25 ◼   ► game in its collection.

00:07:26 ◼   ► If the copy is damaged, deteriorating, lost, stolen, or stored in an obsolete format.

00:07:31 ◼   ► The catch is that digital copies made this way can't be made available to the public outside

00:07:36 ◼   ► the library's physical premises.

00:07:38 ◼   ► There's also section 108 H, which opens things up further in the last 20 years of a works copyright

00:07:43 ◼   ► term for anything that isn't being commercially exploited.

00:07:46 ◼   ► Again, format neutral.

00:07:47 ◼   ► A game qualifies the same way a novel does.

00:07:49 ◼   ► So far, so good.

00:07:50 ◼   ► Here's where it gets more complicated.

00:07:52 ◼   ► The DMCA.

00:07:53 ◼   ► Section 1201 makes it illegal to circumvent DRM full stop, even to make a copy that section

00:08:00 ◼   ► 108 explicitly says you're allowed to make.

00:08:02 ◼   ► You have the right to preserve the game, and a separate law makes it a violation to do the

00:08:06 ◼   ► thing you'd need to do to preserve it.

00:08:07 ◼   ► This is American law in a nutshell.

00:08:09 ◼   ► My word.

00:08:11 ◼   ► Congress eventually realized this was a problem, so they built in a pressure valve.

00:08:16 ◼   ► Every three years, the Copyright Office takes petitions, and the Librarian of Congress

00:08:20 ◼   ► grants temporary exemptions to the anti-circumvention rule.

00:08:23 ◼   ► This is the one place the law stops being format neutral because each exemption is argued and

00:08:28 ◼   ► won for a specific category of works.

00:08:30 ◼   ► The good news is that libraries, archives, and museums currently have an exemption to break

00:08:34 ◼   ► DRM on video games and other software for preservation.

00:08:36 ◼   ► The bad news is the access restriction.

00:08:39 ◼   ► Preserved games can only be played on premises.

00:08:41 ◼   ► In 2024, the Software Preservation Network and the Video Game History Foundation petitioned

00:08:46 ◼   ► to allow remote access for researchers, and the Copyright Office said no.

00:08:49 ◼   ► So a library can legally crack, rip, and preserve an out-of-print game, and the

00:08:53 ◼   ► end researcher has to fly to the building to play it.

00:08:56 ◼   ► Also, every one of these exemptions expires and has to be re-won every three years.

00:09:00 ◼   ► The next round is 2027.

00:09:01 ◼   ► All of the above is exactly why libraries are aware this work needs to happen.

00:09:05 ◼   ► Every legal privilege I've described belongs to libraries, archives, and museums specifically.

00:09:09 ◼   ► That's not an accident.

00:09:11 ◼   ► Libraries are neutral parties with no commercial stake in the works they preserve,

00:09:14 ◼   ► so nobody has to trust a publisher's promise that a game will stay available,

00:09:17 ◼   ► or a fan site's ability to survive a cease and desist.

00:09:21 ◼   ► Libraries are community resources with an institutional mandate to preserve things for decades,

00:09:25 ◼   ► not until the next corporate reorg.

00:09:27 ◼   ► Publishers abandon games all the time.

00:09:29 ◼   ► Libraries don't abandon collections.

00:09:30 ◼   ► The infrastructure, the legal standing, and the mission are all already there.

00:09:34 ◼   ► What's missing is money.

00:09:36 ◼   ► The best way to make sure this preservation actually happens is to lavishly fund libraries

00:09:39 ◼   ► around the country, at every level, from your local public branch to the big academic

00:09:43 ◼   ► research collections.

00:09:43 ◼   ► There are dozens of gamer librarians out there dying to be able to build an archive of out-of-print

00:09:49 ◼   ► games.

00:09:49 ◼   ► Let me just quickly add that I am extremely lucky, and I know not everyone is, and I've

00:09:54 ◼   ► said this before on the show, but I'll say it again.

00:09:56 ◼   ► Where I happen to live has exceptional libraries, and if you are in a place that even vaguely

00:10:03 ◼   ► values libraries, I bet your libraries are great too.

00:10:05 ◼   ► They're wonderful places to work outside the house.

00:10:07 ◼   ► They're wonderful places to go to just have somewhere different.

00:10:11 ◼   ► Oftentimes, the internet is surprisingly good because there's not all that many people all trying

00:10:16 ◼   ► to use at the same time, you should really check out and support your local library.

00:10:19 ◼   ► I bet it's better than you think.

00:10:20 ◼   ► Yeah, last week's example I gave of like that publishers, you know, people, game publishers

00:10:26 ◼   ► are, you know, the companies that make and own the games have some responsibility, and perhaps

00:10:32 ◼   ► we could be convinced that, you know, the things they've made are culturally important, and they

00:10:36 ◼   ► have the things.

00:10:37 ◼   ► They have the server code that we were talking about, like, oh, even if you have the game,

00:10:40 ◼   ► if the servers are up, it doesn't matter.

00:10:41 ◼   ► So they have the server code, they have the game code, they have everything they should.

00:10:44 ◼   ► And I gave the example of like, you know, giving Disney giving their important, culturally

00:10:48 ◼   ► important movies to the Library of Congress to preserve them because they realize this

00:10:51 ◼   ► is an important cultural artifact.

00:10:52 ◼   ► And yes, we, Disney, will save it somewhere, but it's better to also have the Library of

00:10:57 ◼   ► Congress do it.

00:10:57 ◼   ► And what I didn't emphasize enough was the companies that own the games have to participate

00:11:03 ◼   ► in this because they have to give them.

00:11:04 ◼   ► I mean, this is an example of cracking them with or whatever, but like for server stuff,

00:11:07 ◼   ► it's like that stuff doesn't exist out in the world at all.

00:11:10 ◼   ► So those companies have to give it to somebody and say, you never had access to the server

00:11:14 ◼   ► code.

00:11:14 ◼   ► It wasn't on the disk.

00:11:15 ◼   ► You can't use it.

00:11:16 ◼   ► Only we have it.

00:11:17 ◼   ► So they have to give it.

00:11:18 ◼   ► But who are they giving it to?

00:11:19 ◼   ► In my example, I use the Library of Congress, and the important part of that was library.

00:11:22 ◼   ► More important than I had even realized because I didn't know these very specific laws applied

00:11:26 ◼   ► only to libraries, actually allowing them to crack the DRM.

00:11:29 ◼   ► But yeah, libraries, as, who is it?

00:11:33 ◼   ► Sorry.

00:11:34 ◼   ► As Jason points out, not only do they have special laws applied to them, but they are

00:11:38 ◼   ► correctly incentivized.

00:11:40 ◼   ► They are not trying to make money from this.

00:11:42 ◼   ► They have no connection to any specific company.

00:11:44 ◼   ► Libraries, as pointed out many, many times on the internet, and it is no less true every

00:11:49 ◼   ► time it is pointed out.

00:11:50 ◼   ► If libraries were proposed today, no one would ever do them because they sound too good.

00:11:56 ◼   ► It's like, what?

00:11:57 ◼   ► Is it going to be a place where anybody can get books for free?

00:11:59 ◼   ► It doesn't make any sense.

00:12:00 ◼   ► It's completely unsustainable.

00:12:01 ◼   ► It's ridiculous.

00:12:02 ◼   ► What is this, communism?

00:12:03 ◼   ► Libraries are great.

00:12:04 ◼   ► They already exist.

00:12:05 ◼   ► Thankfully, they already exist.

00:12:07 ◼   ► And if you fund them, they can do amazing things for you and your community.

00:12:10 ◼   ► And video game preservation is just one thing.

00:12:12 ◼   ► And I hope eventually they get to the point where it's like, you know, don't make people

00:12:15 ◼   ► go to the physical buildings, look at the games that libraries are preserving.

00:12:18 ◼   ► They can do like they do with e-books, where they have this, you know, artificial scarcity

00:12:21 ◼   ► system where you can check out an e-book from a library.

00:12:23 ◼   ► And when you have it checked out, someone else can't check it out.

00:12:25 ◼   ► But you should be able to do that with video games as well and not have to, you know, go to the

00:12:30 ◼   ► physical building.

00:12:30 ◼   ► But as Casey pointed out, the physical buildings are often great as well.

00:12:33 ◼   ► So I guess the answer is support your local library and vote for people who will change

00:12:38 ◼   ► these laws.

00:12:38 ◼   ► Right.

00:12:41 ◼   ► All right.

00:12:41 ◼   ► Jason Morley writes, with regard to Marco's overcast servers, you should move most or all

00:12:47 ◼   ► of the Mac minis into half the Macs on A power, half the Macs on B power.

00:12:51 ◼   ► Don't put them on an ATS.

00:12:53 ◼   ► And also, you should get a big boy ATS for the network, firewall and critical equipment.

00:12:57 ◼   ► Walk around and look at what everyone else is doing and you're using and ask the data center

00:13:02 ◼   ► neckbeards.

00:13:02 ◼   ► You'll have two or three names come up, Eaton, APC, or maybe Triplight.

00:13:06 ◼   ► You won't see Cyberpower or other consumer brands.

00:13:09 ◼   ► Yeah.

00:13:09 ◼   ► So I've gotten a number of messages from people.

00:13:12 ◼   ► Jason Worley was the most extensive.

00:13:13 ◼   ► This was actually his TLDR version, but he wrote a longer message also.

00:13:17 ◼   ► Um, and what I like about, about this advice, uh, is, and everyone's basically saying the

00:13:23 ◼   ► same thing that like the Mac minis having them all and all the other equipment beyond a single

00:13:28 ◼   ► ATS was not great because what I did was create a single point of failure.

00:13:33 ◼   ► And that, and the whole thing about data center hardware is avoid creation of a single point

00:13:39 ◼   ► of failure.

00:13:39 ◼   ► So what I've decided to do instead, um, I've ordered some Ubiquiti gear, um, including

00:13:45 ◼   ► their wonderful memory surcharge.

00:13:48 ◼   ► Um, Ubiquiti did not, they didn't raise their prices directly.

00:13:52 ◼   ► Instead, their products now, most of them have a memory surcharge added to them.

00:13:57 ◼   ► So they did raise the price, but they're trying to make it appear as though they didn't until

00:14:02 ◼   ► you check out.

00:14:03 ◼   ► It's both clever and evil.

00:14:05 ◼   ► Yeah.

00:14:05 ◼   ► I don't think it's clever.

00:14:06 ◼   ► I think it's just misleading.

00:14:08 ◼   ► Like in most States, having those kinds of surcharges is illegal, but anyway, um, so what

00:14:15 ◼   ► I'm going to do is the Ubiquiti gear that is basically single points of failure.

00:14:20 ◼   ► I'm, I'm, I placed an order to make it less of a single point of failure.

00:14:23 ◼   ► So, uh, there is one fiber optic connection coming in.

00:14:28 ◼   ► That is the WAN connection.

00:14:29 ◼   ► Ubiquiti sells a WAN switch that can split one WAN connection into two routers.

00:14:36 ◼   ► All of their modern routers support something called shadow, uh, backup or something like

00:14:39 ◼   ► that, like shadow backup mode, where you can basically have two identical ones and they kind

00:14:44 ◼   ► of monitor each other.

00:14:45 ◼   ► And if you feed the WAN from the WAN switch into both of those routers and then connect

00:14:49 ◼   ► your switches to both of those routers, uh, they will automatically fail over if one detects

00:14:55 ◼   ► a problem.

00:14:55 ◼   ► So I've ordered a second dream router pro, um, with its memory surcharge, a WAN switch

00:15:00 ◼   ► with its memory surcharge.

00:15:01 ◼   ► Now, if the router fails, I have, I will have a second one.

00:15:05 ◼   ► I haven't installed them if they haven't come yet.

00:15:06 ◼   ► Um, but also all of these, you know, recent Ubiquiti things support a second power input,

00:15:12 ◼   ► but not through like an AC plug.

00:15:15 ◼   ► They have this weird custom DC connector on the left side, and then they sell basically

00:15:20 ◼   ► a separate power supply that you can plug in that will then power all of those DC connectors

00:15:26 ◼   ► for, you know, a group of, of, of things.

00:15:28 ◼   ► So I've ordered that thing too, like the rack power distribution thing.

00:15:32 ◼   ► So what I'm going to do is plug all of them with their regular AC cords directly into, you

00:15:39 ◼   ► know, side a or whatever, plug the new DC power thing into side B.

00:15:45 ◼   ► And then, so that will back up all of their power.

00:15:48 ◼   ► So that way I'm bypassing the need for an ATS for the main Ubiquiti rack gear.

00:15:54 ◼   ► Um, also having the shadow mode failover for the, for the, um, the router.

00:15:58 ◼   ► And then for the switch, I just got a second, you know, smaller switch and I'm going to

00:16:04 ◼   ► plug in half the Mac minis into one switch and half the Mac minis into the other switch

00:16:08 ◼   ► and plug each switch directly into each router.

00:16:10 ◼   ► I won't have the switches doing active failover quite because the Mac minis only have one

00:16:14 ◼   ► network interface.

00:16:15 ◼   ► So that wouldn't really, that would be difficult unless I got like, you know, a second network

00:16:19 ◼   ► thing for every single one of the 48 Mac minis.

00:16:22 ◼   ► So that's not amazing.

00:16:24 ◼   ► So, um, and then, and then I'm going to do what Jason and others suggested here, which

00:16:30 ◼   ► is just plug half the Mac minis into, you know, side a and plug half into side B and just see

00:16:35 ◼   ► how that goes.

00:16:36 ◼   ► Um, and hopefully then I wouldn't in that scenario, I wouldn't actually need an ATS for anything.

00:16:40 ◼   ► So I canceled my ATS order, um, which wasn't going to ship for, you know, eight to 10 weeks

00:16:45 ◼   ► anyway.

00:16:46 ◼   ► Um, and we're going to go from there.

00:16:48 ◼   ► Good deal.

00:16:49 ◼   ► I think that makes sense.

00:16:51 ◼   ► All right.

00:16:51 ◼   ► We have an updates on passwords, quote unquote, doing the hard thing.

00:16:55 ◼   ► Uh, we have a couple of posts from our friends at six colors.

00:16:58 ◼   ► Uh, Jason wrote with regard to, uh, Mac OS golden gate passwords app gets an injection

00:17:03 ◼   ► of agentic AI through a new feature that offers to change your compromised or easy to guess

00:17:07 ◼   ► passwords for you navigating various websites and generating new high security passwords

00:17:11 ◼   ► automatically.

00:17:12 ◼   ► It's a clever idea, but the most unfinished of any feature in the beta, it managed to

00:17:16 ◼   ► change three of 39 passwords that it attempted.

00:17:18 ◼   ► Additionally, Dan also at six colors rights with regard to iOS 27.

00:17:24 ◼   ► My experience was uneven with just five of 18 updated.

00:17:27 ◼   ► Better average than Jason's.

00:17:28 ◼   ► Yeah.

00:17:29 ◼   ► This was the feature we talked about a little while ago that when it was first announced

00:17:31 ◼   ► on, like, surely they're using like, you know, dot well-known APIs and other stuff.

00:17:36 ◼   ► And if the site doesn't have that, oh well, but then eventually we learned, no, it's

00:17:39 ◼   ► going to like start a headless browser and navigate web pages and use that technology.

00:17:43 ◼   ► We talked about it many episodes ago of like, whatever it was like a scientific paper or

00:17:46 ◼   ► patent or something about like the tech Apple was using to read screens and understand like

00:17:51 ◼   ► where the fields are and everything in them.

00:17:53 ◼   ► Uh, presumably they're using this technology to basically do what you would do as a human.

00:17:56 ◼   ► Okay.

00:17:57 ◼   ► I got to change my password on this site.

00:17:59 ◼   ► Okay.

00:17:59 ◼   ► I'm going to go to the website.

00:18:00 ◼   ► Uh, first I have to figure out how to log in.

00:18:02 ◼   ► Is it sign in?

00:18:03 ◼   ► Is it log in?

00:18:04 ◼   ► Where is it?

00:18:04 ◼   ► Do I have to pick on the little icon head?

00:18:06 ◼   ► Like people are making it so hard to log into sites.

00:18:08 ◼   ► And I know ATP.fm is not great in that regard either, but I do try to improve it.

00:18:12 ◼   ► Anyway, um, then you get logged in.

00:18:14 ◼   ► Then you know, is it under settings, security, change my path?

00:18:16 ◼   ► Like that's what these agents are doing.

00:18:18 ◼   ► The same thing that you would do.

00:18:20 ◼   ► I mean, and you, when you have trouble finding and then get frustrated and can't find the

00:18:23 ◼   ► page where you change your password, I'm sure it's doing the same thing.

00:18:26 ◼   ► Now it's really weird and sketchy because like, okay, so an agent's going to do this with

00:18:30 ◼   ► a headless browser behind the scenes.

00:18:32 ◼   ► Like, what if it screws it up somehow?

00:18:34 ◼   ► Or what if like it thinks it didn't change the password, but it really did.

00:18:37 ◼   ► And now I don't know what the password is.

00:18:38 ◼   ► Like in the end, it's, there's probably a forgot my password thing with email and blah, blah,

00:18:41 ◼   ► blah.

00:18:41 ◼   ► So it's not the end of the world.

00:18:43 ◼   ► Uh, but I'm still haven't decided whether I'm going to try to use this feature.

00:18:46 ◼   ► Obviously Jason and Dan decided to do it in the beta just so they could write about it,

00:18:50 ◼   ► which is great.

00:18:50 ◼   ► Taking one for the team there, but it's success rate doesn't look great so far.

00:18:54 ◼   ► I mean, is it really that hard?

00:18:55 ◼   ► Three out of 39?

00:18:56 ◼   ► Is it really, are those sites really that hard to navigate?

00:18:58 ◼   ► Are some of those sites just gone entirely?

00:19:00 ◼   ► Is there some kind of rule that sets off the site redirects don't even bother?

00:19:03 ◼   ► Um, so I'm not sure about this feature, but boy, it really is doing it the hard way.

00:19:08 ◼   ► Like we're, we are going to try to do the thing that sounds like science fiction, which

00:19:12 ◼   ► is just let the computer wander the website and figure out how to change your password.

00:19:15 ◼   ► I'm sure it will be fine.

00:19:16 ◼   ► And we'll do all of them at once.

00:19:17 ◼   ► You just, Hey, Hey, we found, because we all got those messages and everything.

00:19:21 ◼   ► You get them in Google's thing.

00:19:22 ◼   ► You get them in Chrome, you get them in passwords where it'll be like, you have 7,500 passwords

00:19:28 ◼   ► that are garbage.

00:19:29 ◼   ► And you just look at those and you just feel bad.

00:19:31 ◼   ► You're like, well, I've been on the internet since the nineties.

00:19:34 ◼   ► So yeah, I probably got a lot of records in my key chain that are really bad for sites that

00:19:38 ◼   ► no longer exist or whatever.

00:19:39 ◼   ► But what can you do about it?

00:19:40 ◼   ► Are you going to go through them one by one and change them?

00:19:42 ◼   ► No, you're not.

00:19:43 ◼   ► Well, enter Golden Gate where it's like, you know, you want me to try to change all those?

00:19:47 ◼   ► And some people are like, yeah, sure.

00:19:49 ◼   ► Go for it.

00:19:49 ◼   ► And if it comes back and it's changed three of them, well, it's three more than

00:19:52 ◼   ► you had changed, but we'll see how this feature looks in release.

00:19:55 ◼   ► But again, I still haven't decided whether I'm going to click that button and say, sure,

00:19:58 ◼   ► go for it.

00:19:59 ◼   ► Change all those passwords or at least try to.

00:20:00 ◼   ► Yeah.

00:20:01 ◼   ► I don't think that I would be too keen to try this personally, but I mean, I appreciate the

00:20:06 ◼   ► six colors boys for doing it or trying it.

00:20:09 ◼   ► So I don't have to.

00:20:10 ◼   ► All right.

00:20:11 ◼   ► With regard to the way you paste in macOS 27, friend of the show, Steve Trouton Smith

00:20:15 ◼   ► writes, you can paste things from your clipboard into the file system.

00:20:18 ◼   ► Who else has been asking for this one?

00:20:19 ◼   ► And then there's a video where you can see that Steve is copying image data from an app

00:20:26 ◼   ► and then using paste item, the paste item context menu or contact menu item in finder to create

00:20:32 ◼   ► an image file.

00:20:33 ◼   ► And that file name is pasted, you know, date and date at time, et cetera, et cetera.

00:20:37 ◼   ► Now, John, you tried to do this as well.

00:20:40 ◼   ► Yeah.

00:20:41 ◼   ► I'm like, oh, that looks interesting.

00:20:42 ◼   ► Let me try it.

00:20:43 ◼   ► And this, I think this was back in an earlier beta of Golden Gate, and I just didn't have

00:20:47 ◼   ► that context menu item.

00:20:48 ◼   ► I would copy an image and then I would right click in the finder and there was no paste

00:20:52 ◼   ► item in the context menu.

00:20:54 ◼   ► The context menu would appear and it would have the expected stuff in it, but no paste item.

00:20:57 ◼   ► So maybe I was doing something wrong.

00:20:59 ◼   ► Did you have a different experience?

00:21:01 ◼   ► Well, so I don't have macOS 27 on any of my computers because I don't trust it and I am

00:21:07 ◼   ► not that keen to try macOS betas.

00:21:10 ◼   ► I have a story about that.

00:21:11 ◼   ► Maybe I'll save it for next episode.

00:21:13 ◼   ► Okay.

00:21:13 ◼   ► But I can tell you, I think I might be misunderstanding what Steve's trying to say because I, not

00:21:19 ◼   ► always, but oftentimes I can copy something like an image and then paste it on my desktop

00:21:25 ◼   ► and it will create an image.

00:21:26 ◼   ► So I tried this with a, somebody had sent me an image in messages or perhaps I'd sent an

00:21:31 ◼   ► image.

00:21:31 ◼   ► I don't recall, but one way or another, I copied an image in the messages app in, in macOS 26.

00:21:37 ◼   ► And then I went to my desktop and I made sure the desktop was active and then I just hit

00:21:41 ◼   ► command V and then a file appeared.

00:21:43 ◼   ► So again, maybe I'm misunderstanding what Steve's driving at here.

00:21:46 ◼   ► That's more or less what he was doing.

00:21:47 ◼   ► But I do wonder if like messages, when, when an app copies something on macOS and I'm sure

00:21:51 ◼   ► on all the platforms, it puts multiple representation, representations on the pasteboard.

00:21:56 ◼   ► And then when you paste it, the thing you're pasting into can decide which one of these representations

00:21:59 ◼   ► do I understand and can handle.

00:22:01 ◼   ► So maybe messages, because a lot of the stuff in messages, like you also get like the download

00:22:04 ◼   ► icon next to it.

00:22:05 ◼   ► So it's like, I can download this.

00:22:07 ◼   ► I can add it to your photos library.

00:22:08 ◼   ► I can put it in your downloads folder.

00:22:10 ◼   ► You have lots of options.

00:22:11 ◼   ► So I do wonder if there's some temp file that is a URL for, and that when you paste it,

00:22:15 ◼   ► the finder says, oh, I see there's a URL version that's in the pasteboard.

00:22:17 ◼   ► Let me get that URL version and just copy it over here with the file name that it has

00:22:21 ◼   ► in the temp location.

00:22:22 ◼   ► I don't know, I'm just speculating, but the thing this reminded me of is a thing that's

00:22:27 ◼   ► been in Xcode for a while now, I think.

00:22:28 ◼   ► I don't use it, but I know that it's there.

00:22:30 ◼   ► I've used it occasionally, which is if you like copy a class or a struct or, you know,

00:22:36 ◼   ► whatever, like in text from a source code file in Xcode, and then you put the input focus

00:22:41 ◼   ► on the sidebar that like lists all your files and you hit paste, you're like, what does it

00:22:46 ◼   ► mean to paste a wad of text into the sidebar that lists all my files?

00:22:50 ◼   ► That shouldn't do anything.

00:22:51 ◼   ► Well, what it does is it looks at the text that you're pasting and it says, well, that

00:22:54 ◼   ► text, it looks like it's declaring a class.

00:22:57 ◼   ► So I'm going to make a file called name of that class dot Swift because it was Swift code.

00:23:01 ◼   ► And in that file, I'm going to put the thing that you just pasted.

00:23:03 ◼   ► So it will create a file intelligently based on the text that was that you pasted into the

00:23:08 ◼   ► sidebar, which is neat and convenient.

00:23:09 ◼   ► Instead of you having to go to Xcode file, new empty source code file, pick Swift.

00:23:15 ◼   ► Yes.

00:23:15 ◼   ► Click on the file on the sidebar, put the input into the text area and hit paste.

00:23:19 ◼   ► That's what the finder is doing here.

00:23:20 ◼   ► It's like, do you have data that could be in a file, but isn't currently in a file?

00:23:24 ◼   ► Go to the finder and paste.

00:23:26 ◼   ► And I think it's using, oh, this just said pasted month, a year or whatever.

00:23:30 ◼   ► But I think there might be some context where it like looks at what it is or maybe just Siri

00:23:34 ◼   ► does that where it looks at the content of it and gives it an intelligent file name, like

00:23:38 ◼   ► picture of dog or whatever, because it's a picture of dog.

00:23:40 ◼   ► But anyway, this is an interesting twist on copy and paste, where I think what you're

00:23:44 ◼   ► seeing, Casey, is like it has been spottily supported in various places.

00:23:47 ◼   ► But I think with the advent of, you know, agentic stuff running locally or in the cloud, even

00:23:53 ◼   ► being more pervasive in all of Apple's OS is the idea of taking something that is not in

00:23:59 ◼   ► a file, just data, raw data, whether it's text, image data, whatever, and pasting it and making

00:24:04 ◼   ► a file out of that paste becomes a lot more plausible because I think the making a file

00:24:09 ◼   ► called pasted year, month, day, hour, minute, second is not a great file name.

00:24:13 ◼   ► And you'll never remember what the heck that is.

00:24:14 ◼   ► Kind of like screenshot with year, month, day, hour, minute, second.

00:24:18 ◼   ► Like, you know, there is a date on the file already.

00:24:20 ◼   ► We don't need to put it in the file name.

00:24:21 ◼   ► But what else?

00:24:22 ◼   ► What are the choices it have?

00:24:23 ◼   ► Well, now we have different choices.

00:24:24 ◼   ► So this is something I'm keeping an eye on.

00:24:26 ◼   ► Yeah.

00:24:26 ◼   ► All right.

00:24:28 ◼   ► Apple is reportedly looking to acquire some AI chip companies.

00:24:33 ◼   ► reading from Hartley Charlton over at MacRumors.

00:24:36 ◼   ► Apple is looking to acquire AI chip companies as a part of an effort to reduce its dependence

00:24:40 ◼   ► on NVIDIA for demanding AI workloads, according to the information.

00:24:43 ◼   ► Apple's own AI server chip, internally codenamed Baltra, B-A-L-T-R-A, had been expected to ship

00:24:49 ◼   ► this year, but has been delayed, according to people said to be familiar with the project.

00:24:54 ◼   ► Apple has historically limited its acquisitions to deals in the hundreds of millions of dollars

00:24:58 ◼   ► and avoided large purchases.

00:24:59 ◼   ► But that approach appears to be shifting.

00:25:02 ◼   ► Apple signaled a change in financial strategy during its most recent quarterly earnings call

00:25:06 ◼   ► when CFO Kevin Parekh, is that how you pronounce that?

00:25:08 ◼   ► I hope so.

00:25:09 ◼   ► Told analysts the company would no longer target net cash neutral status, a policy under which

00:25:14 ◼   ► it had kept its cash reserves roughly in line with its total debt.

00:25:17 ◼   ► Apple did not explain the reasoning behind the change, though the added flexibility could

00:25:21 ◼   ► free up capital for larger acquisitions.

00:25:23 ◼   ► So there's a couple of parts of this.

00:25:24 ◼   ► First, Apple's AI server chip with a codename.

00:25:29 ◼   ► Presumably, that is not any of the previously rumored or previously confirmed-to-be-used Ultra chips,

00:25:35 ◼   ► because those are, I wouldn't call those server chips.

00:25:38 ◼   ► They may be used in servers.

00:25:39 ◼   ► Apple uses the M2 Ultras in its servers, but it is not a server chip.

00:25:43 ◼   ► This makes me think that maybe they have a plan for a chip they would not ship to customers,

00:25:48 ◼   ► but would instead use just in their servers.

00:25:51 ◼   ► unclear from, you know, the story and then the codename, but that's something to keep

00:25:54 ◼   ► an eye on because I hadn't heard about that before.

00:25:56 ◼   ► I'd heard more vague rumors of it.

00:25:57 ◼   ► Once you get an actual codename, you're like, oh, this must have either been a project or

00:26:00 ◼   ► someone's idea for a project.

00:26:02 ◼   ► So that's interesting.

00:26:02 ◼   ► And the second thing is, I think I mentioned this on earlier.

00:26:05 ◼   ► So looking to acquire AI chip companies, what is an AI chip company?

00:26:08 ◼   ► What does that mean?

00:26:09 ◼   ► Doesn't Apple make chips?

00:26:10 ◼   ► Why do they need, why are they even interested in another company that make chips?

00:26:13 ◼   ► Don't they already make great chips that do great AI?

00:26:15 ◼   ► They always tell us they do.

00:26:17 ◼   ► Well, there is a subsection of chip making companies, most of them small and newish,

00:26:24 ◼   ► that are trying to figure out a way to make a chip that is good at doing the one very specific

00:26:31 ◼   ► thing that companies need to do right now with AI.

00:26:34 ◼   ► And you might be thinking, isn't that what NVIDIA is doing?

00:26:36 ◼   ► But they mostly make general purpose, you know, GPUs, graphic private.

00:26:41 ◼   ► They're very general purpose.

00:26:42 ◼   ► You can do lots of stuff with NVIDIA GPUs.

00:26:44 ◼   ► And granted, they are tailoring them towards the needs of AI, but they're big and complicated.

00:26:48 ◼   ► So the small companies are like, we're not going to out NVIDIA NVIDIA.

00:26:51 ◼   ► We're not going to make a general purpose GPU that's better than what they're doing with

00:26:54 ◼   ► our tiny startup.

00:26:55 ◼   ► And they have all the money in the world and decades and decades of experience.

00:26:58 ◼   ► But what if there's an idea that they're not thinking of?

00:27:00 ◼   ► Let's try some weird stuff.

00:27:02 ◼   ► One of the ones that comes to mind is the wafer scale chip companies, where normally you take

00:27:08 ◼   ► like a big circular silicon wafer and you print a bunch of chips on it and then you cut

00:27:12 ◼   ► them up and you get however many chips can fit on the wafer.

00:27:14 ◼   ► And they're like, but what if we make the chip the size of the wafer?

00:27:18 ◼   ► The wafer is one chip.

00:27:20 ◼   ► And so you just print the entire chip on the way.

00:27:24 ◼   ► And it's massive.

00:27:25 ◼   ► Obviously, it's made up of little individual units.

00:27:27 ◼   ► Like it's, you know, the repeated units, like just like there are in an NVIDIA GPU, just

00:27:32 ◼   ► like there are in any kind of thing.

00:27:33 ◼   ► But it's like, just make one chip the size of the wafer.

00:27:36 ◼   ► It's like, well, how can that be economically viable?

00:27:39 ◼   ► Because every one of those little chips cost so much money because the wafer costs so much

00:27:42 ◼   ► money to make it, the current process size.

00:27:43 ◼   ► But there's at least one company out there doing this and saying, actually, the math works

00:27:48 ◼   ► out because even though this thing costs more than, you know, it costs so much money.

00:27:52 ◼   ► Also, it's incredibly powerful for this one very specific task because it's so huge.

00:27:57 ◼   ► So that's one example of an AI chip company.

00:28:00 ◼   ► I don't know if that's a good idea.

00:28:01 ◼   ► Maybe it's a terrible idea.

00:28:02 ◼   ► But NVIDIA is not currently doing it.

00:28:04 ◼   ► So companies are out there trying things that nobody else is trying in the hopes that

00:28:08 ◼   ► their startup hits on something and then, you know, presumably NVIDIA will buy them.

00:28:12 ◼   ► But maybe not if Apple buys them first.

00:28:14 ◼   ► Again, Apple bought PA Semi, which I think was filled with a bunch of like ex-PowerPC people

00:28:19 ◼   ► who wanted to make really cool PowerPC chips.

00:28:21 ◼   ► But they're either IBM or Motorola, whoever they used to work for, wouldn't do it.

00:28:24 ◼   ► So they started their own company.

00:28:25 ◼   ► And then Apple snatched them up.

00:28:26 ◼   ► Fast forward many years, Apple Silicon.

00:28:28 ◼   ► So that worked out really well.

00:28:30 ◼   ► I think they're looking for the AI equivalent of PA Semi, which is some company with really

00:28:34 ◼   ► good people and really good ideas that is currently undervalued out there in the world doing something

00:28:39 ◼   ► other people aren't doing and to snatch them up.

00:28:41 ◼   ► And presumably they would use it to make their own AI server chips so they could be, as the

00:28:45 ◼   ► story says, less dependent on NVIDIA.

00:28:47 ◼   ► Again, see the story last episode about apparently they're supposedly still going forward with their

00:28:53 ◼   ► own Apple Silicon servers, even though they're doing the NVIDIA deal.

00:28:56 ◼   ► So the dream of Apple servers is still alive in Apple, just not once they'll sell to customers.

00:29:01 ◼   ► For the record, if anyone at Apple acquisitions or whatever it's called is listening, you know,

00:29:07 ◼   ► we just, I just read that Apple has historically limited its acquisitions to deals in the hundreds

00:29:11 ◼   ► of millions of dollars.

00:29:12 ◼   ► ATP is available for a deal in the hundreds of millions of dollars range.

00:29:17 ◼   ► And just letting you know.

00:29:18 ◼   ► We are within your price range, Apple.

00:29:20 ◼   ► I don't think we have any innovative AI chip technology, unfortunately.

00:29:23 ◼   ► Not yet, John.

00:29:25 ◼   ► Not yet.

00:29:26 ◼   ► And I cut out the part where it said their biggest deal was Beats for X number of billions.

00:29:29 ◼   ► So they have done bigger deals.

00:29:31 ◼   ► I think Beats is the biggest, but I don't remember.

00:29:33 ◼   ► They've done a couple of pretty big deals, but yeah, they usually mostly buy lots of small

00:29:37 ◼   ► companies.

00:29:37 ◼   ► You could even call us a pretty big deal, John.

00:29:40 ◼   ► You could.

00:29:40 ◼   ► All right.

00:29:43 ◼   ► Now, with regard to chip deals, there's actually an announced chip deal from Apple itself from

00:29:49 ◼   ► in their newsroom earlier this month, actually on July 8th.

00:29:52 ◼   ► Let me read it.

00:29:53 ◼   ► On July 8th, Apple announced a new multi-year commitment with Broadcom to design and produce

00:29:57 ◼   ► custom silicon components and cutting-edge wireless connectivity technologies for a wide

00:30:01 ◼   ► range of Apple products.

00:30:02 ◼   ► The new agreement, expected to exceed $30 billion, will lead to the production of more than 15 billion

00:30:08 ◼   ► U.S.-made chips and support hundreds of American jobs.

00:30:11 ◼   ► Quote,

00:30:12 ◼   ► Again, with Hartley-Charlton over at MacRumors,

00:30:30 ◼   ► Apple is one of Broadcom's largest customers, believed to account for about 20% of its annual

00:30:35 ◼   ► revenue.

00:30:36 ◼   ► Apple's been steadily bringing chip design in-house, such as with its own C1 and C1X cellular modems,

00:30:41 ◼   ► but many of Broadcom's wireless connectivity and radio frequency components remain in use.

00:30:45 ◼   ► Broadcom's chips cover custom radio frequency components, Wi-Fi and Bluetooth connectivity,

00:30:49 ◼   ► and other networking semiconductors found throughout Apple's lineup.

00:30:52 ◼   ► Apple and Broadcom signed a multi-billion dollar agreement in 2023 covering 5G radio frequency

00:30:57 ◼   ► components manufactured in the U.S.

00:30:59 ◼   ► So, I have two minds about this as well.

00:31:02 ◼   ► So, on the one hand, you can look at this and say,

00:31:05 ◼   ► oh, it's more like trying to bring manufacturing back to the United States, supporting a U.S.

00:31:10 ◼   ► company, making the Trump administration happy, all of those things.

00:31:12 ◼   ► And I'm sure it is all those things.

00:31:13 ◼   ► It's been, it's already been like leveraged in that, and that's, I think we cut out parts

00:31:17 ◼   ► of this press release where it's like, oh, this is great.

00:31:19 ◼   ► We're bringing jobs back to America.

00:31:20 ◼   ► You know, the current U.S.

00:31:22 ◼   ► government administration loves it.

00:31:24 ◼   ► Apple loves it.

00:31:25 ◼   ► It's all making nice.

00:31:26 ◼   ► Okay.

00:31:26 ◼   ► On the other hand, as MacRumors points out, isn't Apple kind of making all their own chips

00:31:32 ◼   ► these days?

00:31:33 ◼   ► Like, Broadcom used to make all sorts of stuff for Apple.

00:31:36 ◼   ► Not, you know, Qualcomm made the cell modems of Broadcom make the Wi-Fi stuff.

00:31:39 ◼   ► But, like, Apple has its own Wi-Fi chips, and it's making its own Bluetooth chips.

00:31:42 ◼   ► And, like, isn't it, aren't they kind of, isn't Apple kind of like, yeah, we are slowly

00:31:46 ◼   ► but surely making everything in-house so we don't have to go to Broadcom?

00:31:50 ◼   ► So I do wonder if this is like, you know, oh, it's just like window dressing and, you

00:31:54 ◼   ► know, in the meantime, while we're working on our own chips to replace everything Broadcom

00:31:57 ◼   ► makes, we'll do this deal and it looks good.

00:31:59 ◼   ► Or, Apple has drawn some kind of line that says, we'll make the cell modem chip because

00:32:04 ◼   ► we hate Qualcomm.

00:32:05 ◼   ► We'll make the Wi-Fi chip.

00:32:06 ◼   ► We'll make the H1 and H2.

00:32:07 ◼   ► But at a certain point, we get down to dinky little chips that we don't care about.

00:32:11 ◼   ► Like, maybe, I don't know, Bluetooth, or I think that Apple might have a chip that does

00:32:14 ◼   ► that.

00:32:14 ◼   ► But, like, maybe there's tiny, you know, the thread radio.

00:32:17 ◼   ► Does Apple want to make the thread radio?

00:32:19 ◼   ► Maybe they don't.

00:32:20 ◼   ► And so I do wonder if they're deciding, you know, whatever the Cook Doctrine of own and

00:32:26 ◼   ► control the primary technologies, blah, blah, blah.

00:32:28 ◼   ► And they say, well, is that radio chip a primary technology or is it just a commodity?

00:32:33 ◼   ► Because if we don't think we're ever going to make that, let's strike a deal for the next

00:32:37 ◼   ► X years that Broadcom will sell them to us at a good price because we're 20% of their business.

00:32:41 ◼   ► So we'll see.

00:32:43 ◼   ► But, like, the past several years has been a steady march of Apple rolling out chips with a

00:32:48 ◼   ► letter and a number in front of them and slowly replacing all the silicon in all of its devices

00:32:51 ◼   ► with Apple silicon.

00:32:53 ◼   ► And so this Broadcom deal kind of feels weird in that context.

00:32:57 ◼   ► We are sponsored this episode by Squarespace, the all-in-one website platform designed to

00:33:03 ◼   ► help you stand out and succeed online.

00:33:05 ◼   ► Whether you're just starting out or scaling your business, Squarespace gives you everything

00:33:08 ◼   ► you need to claim your domain, showcase your offerings with a professional website, grow

00:33:13 ◼   ► your brand, and get paid all in one place.

00:33:15 ◼   ► Quite simply, it's so easy to make a website with Squarespace, whether you are a nerd or not,

00:33:21 ◼   ► and really no matter how complicated your business needs your website to be.

00:33:24 ◼   ► So what's great about it is from the simple stuff, you know, a few pages of info, all the

00:33:28 ◼   ► way up to what used to be really difficult stuff to build and host.

00:33:32 ◼   ► Like, if you have, you know, suppose you have a storefront and you're selling, you know,

00:33:35 ◼   ► physical goods, you need to, like, ship stuff and keep track of shipping and taxes and everything,

00:33:39 ◼   ► Squarespace has that all built in.

00:33:41 ◼   ► Suppose you're selling digital goods and you have to offer downloads of things like, you

00:33:44 ◼   ► know, e-books or PDFs or things like that, Squarespace has that too.

00:33:47 ◼   ► Suppose you're selling time slots.

00:33:49 ◼   ► Maybe you're a consultant or a coach.

00:33:51 ◼   ► You can do that on Squarespace too.

00:33:53 ◼   ► How about, what if you have, like, a paid newsletter or a paid podcast?

00:33:57 ◼   ► Yeah, all of that, Squarespace supports all of that.

00:34:00 ◼   ► It's all backed by amazing tools that businesses need these days, things like analytics, email

00:34:05 ◼   ► campaigns, global shipping options, SEO tools, the works.

00:34:09 ◼   ► And anybody can do it, whether you are a nerd or not.

00:34:12 ◼   ► So, like, if you are a nerd, first of all, you shouldn't be spending your time hand-coding

00:34:15 ◼   ► websites anymore.

00:34:16 ◼   ► And if somebody asks you to make a website for them and they're not a nerd, it's also really

00:34:20 ◼   ► easy for them to use too.

00:34:21 ◼   ► So, you know, you don't have to be, like, the middle person going between this person and

00:34:25 ◼   ► their website.

00:34:25 ◼   ► You can just have them use Squarespace and they can figure it out themselves.

00:34:28 ◼   ► So, check it out.

00:34:30 ◼   ► See how well it works for you by building a site in trial mode.

00:34:33 ◼   ► Go to squarespace.com slash ATP for that free trial.

00:34:37 ◼   ► When you're ready to launch, use offer code ATP to save 10% off your first purchase of a

00:34:42 ◼   ► website or a domain.

00:34:43 ◼   ► So, try it out in trial mode as long as you want.

00:34:45 ◼   ► See how Squarespace works for you.

00:34:46 ◼   ► I bet you'll stick with it.

00:34:48 ◼   ► And when you do purchase, use code ATP for 10% off your first purchase of a website or a

00:34:52 ◼   ► domain.

00:34:53 ◼   ► Thank you so much to Squarespace for sponsoring our show.

00:34:55 ◼   ► We have finally heard Slate Truck price and availability announcements.

00:35:04 ◼   ► We first discussed this way back in May 2025 in episode 641.

00:35:08 ◼   ► Reading for The Verge in Jess Weatherbed, we now, as of June 24th, know the price of Slate

00:35:14 ◼   ► Auto's affordable American-made electric truck almost a year after the company warned it wouldn't

00:35:17 ◼   ► hit its initial under $20,000 target price.

00:35:21 ◼   ► The no-frills pickup starts at $24,950, matching the revised mid-$20,000 price range it promised

00:35:26 ◼   ► last year after the Trump administration announced it was putting an end to the $7,500 federal

00:35:31 ◼   ► EV tax credit.

00:35:32 ◼   ► Pre-orders for the Slate Truck are live now, with production scheduled to begin in autumn of

00:35:36 ◼   ► 2026.

00:35:37 ◼   ► Customers can pay a $300 non-refundable deposit within the next 30 days to lock in a delivery

00:35:42 ◼   ► date, which is expected to start in late 2026.

00:35:45 ◼   ► Yeah, this one just dodged price increase corner because it was actually increased back

00:35:49 ◼   ► when the tax credit was ended, which was dumb, but it's one of the many dumb things happening

00:35:54 ◼   ► in our country.

00:35:55 ◼   ► Anyway, pretty good on them to come in at, you know, just under $25,000 when their original

00:35:59 ◼   ► target was $20,000 with the $7,500 EV tax credit.

00:36:03 ◼   ► So I wish them luck.

00:36:05 ◼   ► We talked about the truck.

00:36:06 ◼   ► You can go listen to that episode.

00:36:08 ◼   ► It is, first and foremost, a very low-priced electric vehicle.

00:36:13 ◼   ► It also happens to be a truck, which is kind of dumb, but Americans love trucks, so give

00:36:17 ◼   ► them what they love.

00:36:17 ◼   ► There's lots of reviews on YouTube you can check out.

00:36:19 ◼   ► It actually is a very clever and interesting vehicle, and I wish them luck.

00:36:23 ◼   ► Yeah, it does look pretty cool.

00:36:24 ◼   ► Yeah, I mean, I don't think it's for me, but I really, really want it to be a thing.

00:36:29 ◼   ► I think that would be incredible.

00:36:31 ◼   ► Well, like, a huge number of vehicles sold in America, especially, are fleet trucks.

00:36:37 ◼   ► You see, like, a lot of white Ford F-150s out there.

00:36:39 ◼   ► You know why?

00:36:39 ◼   ► Those are fleet trucks.

00:36:40 ◼   ► Like, it's a very, very common vehicle need, and people who buy those need them to be cheap,

00:36:47 ◼   ► durable, serviceable, plentiful, and customizable.

00:36:50 ◼   ► And that's exactly what Slate is promising, so it could be really interesting, but getting a

00:36:56 ◼   ► new car company off the ground is very difficult, so we'll see how it goes.

00:37:00 ◼   ► Yeah, there's some funny things.

00:37:01 ◼   ► I think I posted them to our car channel, one of our slacks, where they show the Slate

00:37:05 ◼   ► truck, which, by the way, it looks very, very tiny.

00:37:07 ◼   ► It is a very tiny vehicle.

00:37:08 ◼   ► It looks hilariously small, not just small compared to today's pickup trucks, but even

00:37:13 ◼   ► small compared to, like, pickup trucks of decades past.

00:37:15 ◼   ► It is a small vehicle, and they showed it next to one of those giant $70,000, like, you

00:37:20 ◼   ► know, thing the size of a house, and they said, just pointing out, the Slate has a larger

00:37:24 ◼   ► bed.

00:37:24 ◼   ► Because the, and I think they just meant length, maybe not width, but still.

00:37:30 ◼   ► Uh, the monster, the gigantic pickup trucks we have in the U.S. today are essentially

00:37:34 ◼   ► for people who really should have a sedan or probably a minivan, but want to have a truck

00:37:39 ◼   ► anyway.

00:37:40 ◼   ► And so they make this huge vehicle with a four-door cab and these terrible, uncomfortable backseats,

00:37:45 ◼   ► and they're like, oh, I guess we have to have a bed so it still looks like a pickup truck.

00:37:48 ◼   ► And they put this tiny little bed on the thing.

00:37:50 ◼   ► It's totally useless.

00:37:50 ◼   ► It's never going to be used anyway.

00:37:51 ◼   ► It's always going to have a cover on it.

00:37:52 ◼   ► Don't scratch up my bed.

00:37:54 ◼   ► There's no bed liner.

00:37:55 ◼   ► It's just like, I don't know.

00:37:57 ◼   ► It's, I'm, it's very depressing.

00:37:58 ◼   ► But, the Slate truck is like utilitarian.

00:38:02 ◼   ► It's like the little, whatever they are, K vehicles from Japan.

00:38:05 ◼   ► Tiny little truck.

00:38:07 ◼   ► Uh, mostly bed, two doors, you know, it, it is, and, and the Slate, you can turn the

00:38:13 ◼   ► bed into like rear seats and stuff and like sacrifice that room.

00:38:16 ◼   ► But lots of sort of like, it kind of reminds me of Marco's talk, uh, last episode about 3D

00:38:21 ◼   ► printing, because honestly, this entire car, the interior looks kind of like it's 3D printed.

00:38:25 ◼   ► And I'm sure people are going to be 3D printing a ton of stuff to augment the interior.

00:38:29 ◼   ► Cause like, it doesn't even come with a radio.

00:38:30 ◼   ► Like, there's an extra you can buy where you can mount your iPad.

00:38:33 ◼   ► Like, it's just so customizable on the inside and it's all plastic.

00:38:36 ◼   ► And again, you can customize the back and turn it into like an open top thing, like a Jeep

00:38:40 ◼   ► KC, where you have just a roll cage and open seats or, or like a, uh, you know, like a cap

00:38:45 ◼   ► on it.

00:38:46 ◼   ► Like it just, it's very interesting.

00:38:47 ◼   ► And it comes in one color, you know, it's like the Ford Model T, you can get any color you

00:38:51 ◼   ► want, as long as it's black.

00:38:52 ◼   ► Well, these are gray and get it Slate, uh, but you can wrap them.

00:38:55 ◼   ► And so they'll wrap it for you or you can do your own wrapping.

00:38:58 ◼   ► I can't wait until I see one of these on the road, because I feel like if I see one

00:39:01 ◼   ► of these, it's like somebody who really wanted a cool, interesting new thing.

00:39:05 ◼   ► And especially if I see it customized, like it's like an art project.

00:39:08 ◼   ► It's like a kit car where like, this is the starting point.

00:39:10 ◼   ► And then if you're the type of person who wants to add personality or custom abilities

00:39:15 ◼   ► or 3D print crap and stick it to your dashboard, this is the car for you.

00:39:19 ◼   ► As long as the company stays in business.

00:39:21 ◼   ► So speaking of car companies and, uh, older car companies in this case, uh, there was a

00:39:28 ◼   ► newsroom announcement.

00:39:29 ◼   ► Shoot.

00:39:29 ◼   ► It was a day or two ago.

00:39:30 ◼   ► I'm sorry.

00:39:31 ◼   ► I didn't capture the date, but put a link in the show notes to the actual newsroom post.

00:39:35 ◼   ► Uh, and it reads as follows.

00:39:36 ◼   ► Apple and Ford today announced that Apple maps will be integrated directly into Ford's

00:39:40 ◼   ► upcoming universal electric vehicle or UEV platform through Apple's new map kit for automotive

00:39:45 ◼   ► SDK.

00:39:46 ◼   ► Let me take an aside.

00:39:47 ◼   ► Did we know this was a thing, the map kit for automotive SDK?

00:39:51 ◼   ► I think you just read the announcement of it.

00:39:52 ◼   ► Okay.

00:39:53 ◼   ► That's what I thought too.

00:39:54 ◼   ► I mean, they say new.

00:39:55 ◼   ► Yeah.

00:39:55 ◼   ► I mean, it's fine.

00:39:56 ◼   ► I'm not like upset about it.

00:39:57 ◼   ► I was very surprised and I had assumed I had either forgotten or missed something, but

00:40:00 ◼   ► I guess not.

00:40:01 ◼   ► Unlike our CarPlay ultra, which was announced, but no one ever used.

00:40:04 ◼   ► They figured, why don't we wait until someone's actually going to use this before we announce

00:40:07 ◼   ► this one?

00:40:07 ◼   ► Yeah.

00:40:08 ◼   ► So continuing from the newsroom post coming to Ford's UEV platform in 2027, this integration

00:40:12 ◼   ► will deliver a navigation experience powered by Apple maps directly to the vehicle's displays.

00:40:17 ◼   ► Leveraging Apple's new map kit for automotive SDK, Ford's UEV platform will offer drivers

00:40:22 ◼   ► turn by turn directions using natural language, real time traffic and instant information, intuitive

00:40:26 ◼   ► search featuring detailed place cards and routing options to help users easily find the best

00:40:30 ◼   ► route to their destination.

00:40:32 ◼   ► Additionally, Ford UEV drivers will benefit from an intelligent EV routing functionality,

00:40:36 ◼   ► including battery preconditioning.

00:40:39 ◼   ► Again, let me take a little aside here.

00:40:41 ◼   ► All I hear about from people who are real electric vehicle nerds, and I mean that I think so far

00:40:49 ◼   ► complimentary, is that they can't, there's reasons that CarPlay can't be a thing.

00:40:54 ◼   ► And one of those reasons is it's very important for an electric car to precondition the battery

00:40:58 ◼   ► before it's going to get charged, it needs to know when, the navigation needs to know when

00:41:03 ◼   ► the car needs to be charged, et cetera, et cetera.

00:41:05 ◼   ► So let me repeat.

00:41:07 ◼   ► So argue with me.

00:41:08 ◼   ► I believe, correct me if I'm wrong, if you know, but I believe that preconditioning the battery is

00:41:14 ◼   ► much more about like heat and like the temperature management of the battery to prepare it for

00:41:19 ◼   ► fast charging.

00:41:19 ◼   ► If you don't precondition the battery and you just pull up to a fast charger, you will still

00:41:24 ◼   ► fast charge.

00:41:25 ◼   ► It just might, you know, it might take a few minutes to like warm it up or, you know, whatever

00:41:28 ◼   ► it's doing in that preparation.

00:41:30 ◼   ► That's all.

00:41:30 ◼   ► So what you're doing is like, I believe what you're doing, if you don't precondition the

00:41:35 ◼   ► battery, is just artificially capping your charging speed for the first few minutes.

00:41:40 ◼   ► I got you.

00:41:41 ◼   ► So it's not like a huge difference.

00:41:43 ◼   ► It's a minor thing.

00:41:44 ◼   ► Yeah.

00:41:44 ◼   ► But that's what Casey saying people complain about is like, that's why you can't just use

00:41:48 ◼   ► CarPlay because it doesn't know about the battery.

00:41:49 ◼   ► But my car is built in the system does and it preconditions it.

00:41:51 ◼   ► And how big of a difference preconditioning is in terms of your charging speed depends

00:41:55 ◼   ► entirely on, well, how fast is the charger even connecting to and what is the weather like

00:41:58 ◼   ► and what temperature is the battery?

00:42:00 ◼   ► But their point still stands, which is there's an there's an integration with the car system

00:42:05 ◼   ► that is smart about the battery.

00:42:06 ◼   ► And then CarPlay is out there being dumb, like, oh, I'll route you to a charger, but

00:42:10 ◼   ► I won't I can't do anything about your battery.

00:42:12 ◼   ► So you're going to get there.

00:42:13 ◼   ► How are you going to get there?

00:42:14 ◼   ► Whatever the temperature of your battery is when you get there.

00:42:15 ◼   ► Oh, well.

00:42:16 ◼   ► And this is a new technology that Apple has that apparently integrates with at least Ford

00:42:20 ◼   ► cars.

00:42:20 ◼   ► It says, guess what?

00:42:21 ◼   ► Apple software can tell the battery to do the thing that the built in car system does.

00:42:26 ◼   ► Yeah.

00:42:27 ◼   ► So I will read that last thing one more time, just so we have it fresh in mind.

00:42:31 ◼   ► Additionally, Ford UAV drivers will benefit from an intelligent EV routing functionality,

00:42:35 ◼   ► including battery preconditioning.

00:42:37 ◼   ► Ford will also use road level information from Apple Maps as part of the development of its

00:42:41 ◼   ► next generation Blue Cruise hands-free highway driving capability to deliver a more seamless

00:42:45 ◼   ► on ramp to on ramp to off ramp experience.

00:42:49 ◼   ► I can't help but wonder, does this intuitive search include ads?

00:42:53 ◼   ► Hope not.

00:42:54 ◼   ► You never know.

00:42:55 ◼   ► It'll read the billboards along the road and speak them out to you.

00:42:58 ◼   ► Yeah, right.

00:42:58 ◼   ► And take a cut some way, somehow.

00:43:01 ◼   ► Well, but it's also worth pointing out, like, you know, again,

00:43:05 ◼   ► once you have an ad revenue stream, you're only one soft quarterly projection away from

00:43:13 ◼   ► twisting that knob a little bit more.

00:43:15 ◼   ► I'm sure they probably have deals with the manufacturers of what they will and won't do

00:43:19 ◼   ► in this situation and everything.

00:43:21 ◼   ► But how much do we want to count on those over time?

00:43:25 ◼   ► Like, how much would you assume that would never happen?

00:43:27 ◼   ► If it was a company other than Apple, especially an ad company like Google, if they were doing

00:43:33 ◼   ► this, we would definitely say, well, yeah, they're probably going to have, like, ads and maps

00:43:37 ◼   ► the way they have ads and maps everywhere else, right?

00:43:40 ◼   ► Apple can, the way we see, the way we know Apple today, maybe the John Ternus era will change

00:43:46 ◼   ► this.

00:43:46 ◼   ► I don't think it will.

00:43:47 ◼   ► The way we see Apple today, we cannot say for sure that they will not junk up any of their

00:43:55 ◼   ► properties with ads because they have already been doing that.

00:43:57 ◼   ► The App Store is junked up with ads.

00:43:59 ◼   ► Maps is about to be junked up with ads.

00:44:01 ◼   ► Apple News has always been junked up with ads, and these are all significant revenue

00:44:06 ◼   ► streams for Apple.

00:44:07 ◼   ► We have already seen that they will throw the user experience out the window to juice services

00:44:13 ◼   ► revenue.

00:44:14 ◼   ► Like, try using any of their apps without being an Apple One subscriber and getting everything.

00:44:19 ◼   ► You see upsells constantly for their own stuff, even beyond the ads that I was just talking

00:44:23 ◼   ► about that are, like, just direct ads for other things.

00:44:25 ◼   ► Not only is Apple definitely an ad company, but they're a bad ad company.

00:44:30 ◼   ► Like, App Store search ads are terrible.

00:44:33 ◼   ► I know.

00:44:34 ◼   ► I have spent hundreds of thousands of dollars over the years on App Store search ads.

00:44:38 ◼   ► They're horrible.

00:44:39 ◼   ► But as a developer, you kind of have to buy them.

00:44:41 ◼   ► It's a terrible system.

00:44:43 ◼   ► They're not good at it, but they win by being the gatekeeper, not by being good.

00:44:46 ◼   ► When it comes to stuff like this, if they are creating new properties within which they

00:44:53 ◼   ► can serve ads, they have not shown that we should trust them at all not to.

00:44:59 ◼   ► So in a situation like this where we're like, oh, maybe someday they'll put ads.

00:45:02 ◼   ► The way that we what we know today with our current level of trust in Apple around this

00:45:07 ◼   ► particular topic, we have to assume that every service that can have ads in it for Apple

00:45:13 ◼   ► eventually will until and unless they show us that they have been thinking different about

00:45:18 ◼   ► that.

00:45:18 ◼   ► But that has not been the case so far.

00:45:20 ◼   ► I see what you did there.

00:45:21 ◼   ► Well, uh, that same is true of Ford, unfortunately.

00:45:23 ◼   ► And GM, like the whole reason they don't want to let Apple in is like, we want to control the

00:45:27 ◼   ► ads and subscriptions and stuff like that.

00:45:29 ◼   ► So, uh, yeah, I'm not sure Apple is any worse than letting Ford control this because you know,

00:45:34 ◼   ► they would sell sponsorships to those same spots.

00:45:37 ◼   ► I'm sorry.

00:45:37 ◼   ► Can we just go back a step?

00:45:38 ◼   ► Did you say hundreds of thousands of dollars in Apple ads?

00:45:41 ◼   ► I did say that.

00:45:42 ◼   ► Jesus Christ.

00:45:43 ◼   ► I'm not going to interrogate you further because I don't think I can handle that conversation,

00:45:47 ◼   ► much less you, but holy God.

00:45:49 ◼   ► Frankly, I don't think I want to think about it anymore.

00:45:50 ◼   ► Anyway, let me get back to this newsroom post.

00:45:54 ◼   ► So, uh, continuing our new midsize electric vehicle will be priced around $30,000, said

00:45:59 ◼   ► Jim Farley, Ford Motor Company CEO.

00:46:01 ◼   ► The map kit for automotive SDK also enables automakers to deliver a cohesive navigation

00:46:05 ◼   ► experience for drivers that is consistent with the look and feel of their vehicles and provides

00:46:09 ◼   ► road level information to help automakers build hands-free driving experiences.

00:46:12 ◼   ► The SDK follows the same privacy principles that the Apple Maps app provides today.

00:46:17 ◼   ► Apple does not collect users' location details and activity on the vehicle's map in a way

00:46:21 ◼   ► that can be tied back to the individual user.

00:46:24 ◼   ► I'm going to read just the beginning of that again.

00:46:25 ◼   ► Apple does not collect users' location details.

00:46:28 ◼   ► That's kind of doing a lot of work there, I think, because who knows what Ford is going

00:46:32 ◼   ► to be doing, but that's all right.

00:46:33 ◼   ► Also, uh, good for them, good for Ford for saying it'll be around $30,000 because we just

00:46:37 ◼   ► said the slate is $25,000, so we'll see what happens.

00:46:39 ◼   ► Well, I mean, there's, there's been a, uh, long and storied history of people promising

00:46:43 ◼   ► $30,000 EVs, and it's historically proven very difficult at that price point.

00:46:47 ◼   ► Yeah.

00:46:47 ◼   ► But we'll see how they do.

00:46:48 ◼   ► Yep.

00:46:49 ◼   ► No argument.

00:46:49 ◼   ► All right.

00:46:50 ◼   ► Finishing up, uh, in addition to the integration of Apple Maps,

00:46:53 ◼   ► into Ford's UEV platform, CarPlay will continue to be available on Ford vehicles, providing

00:46:58 ◼   ► drivers with a safe and smart way to use their iPhone in the car.

00:47:01 ◼   ► Let me translate that from corporate speak to real person.

00:47:04 ◼   ► Hey, Rivian Tesla and GM, haha, go f**k yourselves.

00:47:07 ◼   ► So good.

00:47:08 ◼   ► I loved it.

00:47:09 ◼   ► I loved it.

00:47:11 ◼   ► Uh, anyway, I think this is very interesting.

00:47:13 ◼   ► I very much interested to see how this looks, you know, aesthetically and how it operates.

00:47:19 ◼   ► Is it good?

00:47:20 ◼   ► Is it not?

00:47:20 ◼   ► Um, but I really hope that this is a further, uh, step in the direction, as much as I snark,

00:47:27 ◼   ► a step in the direction of Rivian and GM and Tesla, hopefully finally getting over themselves

00:47:32 ◼   ► and adding CarPlay because as a wise man once said on CaseyList.com, CarPlay is additive.

00:47:39 ◼   ► You don't have to use it.

00:47:41 ◼   ► If you don't want your users to use it, they don't necessarily have to.

00:47:45 ◼   ► If you're, if your stuff is that good, they won't use it.

00:47:48 ◼   ► But for someone like me that pretty much demands it, that won't buy a car without it, it was

00:47:53 ◼   ► sure would be nice.

00:47:54 ◼   ► It's also nice to see that Apple maps, Apple maps come a long way since very difficult launch.

00:48:00 ◼   ► Let's say, um, uh, and these days we don't say, Oh, I can't believe Ford's putting Apple

00:48:04 ◼   ► maps in its car.

00:48:05 ◼   ► Now it's going to not know where it's going to go.

00:48:07 ◼   ► I still think Google apps is better in certain ways, but one place that Apple has really excelled

00:48:12 ◼   ► in the past many years is the actual visual appearance of the maps.

00:48:16 ◼   ► Not only does it look pretty, but I think it does a good job of like, uh, information

00:48:21 ◼   ► communication.

00:48:22 ◼   ► What is a road?

00:48:23 ◼   ► What is not a road?

00:48:23 ◼   ► What is a sign?

00:48:24 ◼   ► Is a stop coming up?

00:48:25 ◼   ► What like that type of information is easier, at least for me to read on Apple's display than

00:48:31 ◼   ► on Google's maps display.

00:48:33 ◼   ► And also a lot of the native in car mapping things that I've seen on like rental cars and

00:48:37 ◼   ► stuff that we've used.

00:48:38 ◼   ► I'm like, Oh, this map is not good looking.

00:48:40 ◼   ► Like the roads are just thin and don't let me know what they're really doing.

00:48:44 ◼   ► And the things that I want to read are too small or in a weird font or, you know, or

00:48:48 ◼   ► just like the contrast isn't good.

00:48:50 ◼   ► Apple maps is, I think does a pretty good job of both being readable and attractive.

00:48:56 ◼   ► It's not always a win versus Google ones.

00:48:58 ◼   ► You can find it on the web when we've talked about them on past shows.

00:49:00 ◼   ► I think lots of people saying, I'm going to compare Google maps to Apple maps, not the

00:49:03 ◼   ► driving like 3d flying north through thing, but really just the 2d looking down like the

00:49:08 ◼   ► maps interface.

00:49:09 ◼   ► And sometimes Google does things better, but I, in all those tests, I always feel like Google

00:49:14 ◼   ► looks uglier.

00:49:15 ◼   ► And then there are some areas where Apple excels.

00:49:17 ◼   ► It's one of the reasons I use Apple maps mostly in my car, even though I think Google still

00:49:21 ◼   ► has better traffic data and Apple maps still sometimes takes me on routes.

00:49:24 ◼   ► Like when I use it, you know, just when I'm going in the local area, not because I don't

00:49:29 ◼   ► know how to get there, but just because I want to know when some stupid construction is closed

00:49:32 ◼   ► down a road, I want to know that before I get to it.

00:49:34 ◼   ► So I'm like, oh, Apple maps will tell me that.

00:49:35 ◼   ► That's why I have navigation on when I'm driving to places I already know how to get to in my

00:49:39 ◼   ► local neighborhood.

00:49:39 ◼   ► But it also means that when Apple maps tells me to go a certain way and I know how to get

00:49:44 ◼   ► there, I'm like, no one would ever go that way.

00:49:46 ◼   ► That's insanity.

00:49:47 ◼   ► Apple maps still does that sometimes.

00:49:48 ◼   ► I guess it's probably like technically shorter or faster or whatever, but there are intangibles

00:49:54 ◼   ► that Apple doesn't know about.

00:49:55 ◼   ► And I think maybe Google uses a little bit more crowdsourcing of like when most people go from

00:49:59 ◼   ► A to B, they use, they use this route and the traffic is good.

00:50:01 ◼   ► So I recommend that one.

00:50:02 ◼   ► But anyway, I'm, I'm also kind of like Casey would love to see how this looks in because

00:50:07 ◼   ► they described in one section of like, oh, how it's going to like integrated into the vehicle's

00:50:11 ◼   ► experience.

00:50:12 ◼   ► Like, is it going to be like themed?

00:50:13 ◼   ► Like, is it going to be color change?

00:50:15 ◼   ► So it's, you know, looks like the color of the vehicle or matches the Ford branding or

00:50:20 ◼   ► something.

00:50:21 ◼   ► Um, but yeah, this, this seems like a more fruitful path than the CarPlay ultra thing,

00:50:26 ◼   ► which still low these many years later has, let's say extremely limited adoption.

00:50:31 ◼   ► That's one way to put it.

00:50:33 ◼   ► Uh, you're exactly right.

00:50:34 ◼   ► I don't know.

00:50:35 ◼   ► I, I just, I want so badly to get a different car and we're not going to turn this into

00:50:40 ◼   ► a whole conversation right now, but I, I think I'm ready to get rid of my Volkswagen.

00:50:43 ◼   ► I love the car.

00:50:44 ◼   ► There's nothing wrong with the car as I sit here today, but I think I'm ready for a full

00:50:48 ◼   ► electric car, which is very sad for my left leg, but that's neither here nor there.

00:50:52 ◼   ► But there's just, there, there's just nothing on the market that I think that's it.

00:50:57 ◼   ► See, you know, you know how I feel.

00:50:59 ◼   ► And also about Max.

00:51:00 ◼   ► I would, I would say for whatever it's worth, I, I know that, you know, BMW might be a hard

00:51:05 ◼   ► sell for you, but I think the upcoming, uh, I three, uh, is potentially very interesting.

00:51:12 ◼   ► The SUV or the sedan?

00:51:13 ◼   ► I can't recall.

00:51:14 ◼   ► The sedan.

00:51:14 ◼   ► Just close your eyes when you walk up to it.

00:51:15 ◼   ► Yeah.

00:51:16 ◼   ► The electric three series.

00:51:17 ◼   ► I think I, it looks very good in the previews and everything so far.

00:51:22 ◼   ► Like we'll see when it comes out.

00:51:23 ◼   ► I suspect Casey, I, as much as you love the eye for, I suspect that new eye three is going

00:51:28 ◼   ► to be very tempting for you.

00:51:29 ◼   ► I 100% agree with you.

00:51:31 ◼   ► I'm really, we, we, I want to move on because this is not an accidental neutral, but I 100%

00:51:36 ◼   ► agree with you.

00:51:37 ◼   ► I mostly think it looks good with the exception of the front.

00:51:39 ◼   ► The front is real bad, but I don't think I'm going to want to pay 80, $90,000, whatever

00:51:44 ◼   ► they're going to pay charge for this to get into it at the timeframe, get into like 65

00:51:49 ◼   ► probably.

00:51:49 ◼   ► I don't think I want to pay that much either.

00:51:51 ◼   ► I agree with you.

00:51:52 ◼   ► I don't think I'm driving a $25,000 car.

00:51:55 ◼   ► I'd agree with you.

00:51:56 ◼   ► I don't think I'm going to be able to get into the, well, I'm, I will not choose to get into

00:52:01 ◼   ► this car until it has fallen in price.

00:52:04 ◼   ► It's coming off lease, et cetera, et cetera.

00:52:05 ◼   ► And that's like, yeah, you get it.

00:52:06 ◼   ► Yeah.

00:52:06 ◼   ► Get it.

00:52:07 ◼   ► Get a one after it's gone down or, you know, used on or whatever.

00:52:09 ◼   ► Right.

00:52:10 ◼   ► But I don't think I want to drive my eight year old car, which is in great shape.

00:52:13 ◼   ► Only has like 35,000 miles.

00:52:14 ◼   ► I don't want to drive this eight year old car for another three ish years, four years

00:52:19 ◼   ► before I get this.

00:52:20 ◼   ► So I think there's, I need to figure out what to do in the interim.

00:52:23 ◼   ► And I just, I can't figure out what that is.

00:52:25 ◼   ► And I think the answer may be the I four, but it's, it's, it's just, I'm not sold.

00:52:30 ◼   ► There's nothing that I can look at and point to and say, yes, that's the one.

00:52:34 ◼   ► And that makes me sad.

00:52:35 ◼   ► Anyway, let's move on.

00:52:38 ◼   ► Uh, let's talk Safari 27 and there's a post by Jeremy Keith at adactio, A-D-A-C-T-I-O.com.

00:52:46 ◼   ► I will put a link in the show notes so you don't have to worry about it.

00:52:48 ◼   ► It's pronounced archive, Casey.

00:52:49 ◼   ► Oh yeah.

00:52:50 ◼   ► We learned that about the, uh, what is it?

00:52:52 ◼   ► A-R-X-I-V dot org site.

00:52:56 ◼   ► And everyone told us it's pronounced archive, which is cute and clever.

00:52:58 ◼   ► They have like an explanation involving like Greek letters.

00:53:01 ◼   ► Unfortunately, there is a website called archive.org and it's not that one and it's a well-known one.

00:53:06 ◼   ► Yeah.

00:53:06 ◼   ► It's, it's kind of a popular.

00:53:07 ◼   ► Yeah.

00:53:08 ◼   ► So if everyone's saying, oh, my scientific paper is up at archive.org, which one?

00:53:12 ◼   ► Yeah, exactly.

00:53:13 ◼   ► Yeah.

00:53:14 ◼   ► Because you can see like scientific papers could be at either one because the actual archive.org

00:53:18 ◼   ► holds lots of stuff that may have left the web elsewhere.

00:53:21 ◼   ► And anyway, it's, it's silly.

00:53:22 ◼   ► You know, I think speaking of silly, I think your pronunciation of letterboxd is silly, but I

00:53:27 ◼   ► think in this case, we need to go that route or take a page out of your playbook and it

00:53:30 ◼   ► needs to be archive.org.

00:53:32 ◼   ► Yeah.

00:53:33 ◼   ► Anyway, coming back to the Safari 27.

00:53:35 ◼   ► So at adactio.com, Jeremy Keith writes the upcoming version of 27 of Safari is looking very

00:53:40 ◼   ► good.

00:53:40 ◼   ► That's not because it's at the cutting edge of the latest web standards, quite the opposite.

00:53:44 ◼   ► Most of the changes listed for this release are bug fixes.

00:53:46 ◼   ► That's what I want to acknowledge and applaud.

00:53:48 ◼   ► And, uh, John, I believe it was found WWDC session 204.

00:53:52 ◼   ► What is new in web kit for Safari 27?

00:53:55 ◼   ► We'll put a link to that in the show notes where Jen Simmons says, I hear from when web

00:54:00 ◼   ► developers, that it's challenging when you have to work around a problem in our browser

00:54:03 ◼   ► engine, you expect more.

00:54:04 ◼   ► We hear you.

00:54:05 ◼   ► And we set out to greatly improve the quality of existing web platform features.

00:54:10 ◼   ► We put our focus there this year, rather than on implementing a whole lot of brand new ones.

00:54:14 ◼   ► Yeah.

00:54:15 ◼   ► They show a pie chart saying like, here's the work that we did.

00:54:18 ◼   ► And the large Pac-Man size piece of the pie chart is resolved issues.

00:54:22 ◼   ► And then in the Pac-Man's mouth, uh, the majority of the mouth is improved features.

00:54:26 ◼   ► And then there's a little, there's a tiny little sliver that's brand new features.

00:54:29 ◼   ► And then a tiny, even tinier sliver that's deprecations.

00:54:31 ◼   ► So this was, again, the, the thrust of this WWDC session about web kit was not look at all

00:54:36 ◼   ► these new APIs we implemented.

00:54:38 ◼   ► It was like, this is a rebuilding year.

00:54:39 ◼   ► You're annoyed that we, you know, have longstanding bugs that are stopping you from

00:54:44 ◼   ► adapting a feature or there's some feature that we didn't implement all of or whatever this

00:54:49 ◼   ► year.

00:54:49 ◼   ► We're going to concentrate on that work.

00:54:51 ◼   ► We're going to fix all our bugs, the top bugs that you complain about.

00:54:55 ◼   ► And we're going to find whatever tech that you're like, Oh, I would use this.

00:54:57 ◼   ► Safari doesn't have it.

00:54:59 ◼   ► And we're going to put that one in.

00:55:00 ◼   ► And this whole session is all about that.

00:55:01 ◼   ► And a lot of people watching the session and applauding, because if you're a web developer,

00:55:05 ◼   ► it's kind of like being, it's, it's worse than being like an iOS developer.

00:55:09 ◼   ► You're like, Oh, they added this cool new feature on iOS, whatever.

00:55:11 ◼   ► But I can't use it until most of my users like migrate, but iOS users migrate pretty

00:55:16 ◼   ► quickly these days.

00:55:17 ◼   ► But on the web, you're like, uh, you know, this, the, can I use it, uh, .com website.

00:55:22 ◼   ► I may have been getting that URL wrong.

00:55:24 ◼   ► It's like on the web.

00:55:24 ◼   ► It's like, okay, when can I use this feature?

00:55:27 ◼   ► Because web browsers have much more diversity than iOS versions and people do not upgrade

00:55:33 ◼   ► as quickly.

00:55:33 ◼   ► And so you're like, and by diversity, I don't mean different browsers.

00:55:37 ◼   ► I mean 800 different versions of Chrome and so on and so forth.

00:55:39 ◼   ► Again, Chrome auto updates itself.

00:55:41 ◼   ► So it's not that bad, but you've got Firefox and blah, blah, blah.

00:55:43 ◼   ► And back in my day, web TV 1.0, which could barely read HTML.

00:55:46 ◼   ► Um, so when Apple rolls out a feature like this, then you can start your clock.

00:55:52 ◼   ► It's like, great.

00:55:52 ◼   ► In four years, I'll be able to put this on our website and it will make my life so much

00:55:56 ◼   ► easier.

00:55:56 ◼   ► Assuming I'm still working at the company at that time, but still, you know, the best

00:56:00 ◼   ► time to plant a tree is 25 years ago.

00:56:01 ◼   ► The second best time is now.

00:56:03 ◼   ► So thumbs up for adding these features.

00:56:04 ◼   ► Yep.

00:56:05 ◼   ► Agreed.

00:56:06 ◼   ► Uh, then there was a contrarian take from Alex Russell and, uh, Alex says basically Safari

00:56:13 ◼   ► so far behind, it doesn't even matter.

00:56:15 ◼   ► So this is on infrequently.org.

00:56:17 ◼   ► Uh, and Alex writes, don't get me wrong.

00:56:20 ◼   ► It's great that Apple is focusing on quality.

00:56:23 ◼   ► It remains a persistent issue for Safari, but how much relief should long suffering web

00:56:29 ◼   ► developers expect?

00:56:30 ◼   ► The best comparative measures come from the communal web platform tests project comparing

00:56:35 ◼   ► the current experimental builds with stable channel releases can illustrate the scale of

00:56:39 ◼   ► change we can expect when the next major version of each browser launches 90% is the minimum

00:56:44 ◼   ► Apple requires across all WPT tests for competitors engines in the EU and Japan, where it has been

00:56:50 ◼   ► forced to allow them in theory.

00:56:51 ◼   ► Anyway, Safari barely clears the bar and the source for that is WPT.fyi.

00:56:56 ◼   ► Yeah.

00:56:57 ◼   ► And then they show the, you know, the WPT test pass rates and you can see Safari just

00:57:02 ◼   ► barely clearing the 90% line.

00:57:03 ◼   ► It's hilarious by the way, that Apple's thing to make, to discourage people from using alternate

00:57:07 ◼   ► browsers, this whole browser kit thing they made like, Oh, it's for security, blah, blah,

00:57:10 ◼   ► blah.

00:57:11 ◼   ► We can't just let you run Chrome because that would be too insecure, which is probably true.

00:57:14 ◼   ► But also it's yet another system like the alternative app stores.

00:57:16 ◼   ► It's like, it's so onerous to implement this.

00:57:19 ◼   ► Nobody wants to do it.

00:57:20 ◼   ► Anyway, they threw in there.

00:57:21 ◼   ► Oh, and by the way, your browser has to pass this WPT test by at least 90% because we don't

00:57:27 ◼   ► want people on our phones using crappy browsers.

00:57:28 ◼   ► But then you look at the competitive browsers and Chrome is pushing up against 98% and Firefox

00:57:33 ◼   ► is like 96%.

00:57:34 ◼   ► So yeah, if there's going to be another browser, if there were, if someone did actually make

00:57:39 ◼   ► an alternate browser for iOS in the EU, it would probably be based on the Chrome you mentioned

00:57:43 ◼   ► or Firefox and it would easily clear the 90% bar.

00:57:47 ◼   ► It's almost like they put it at 90% to say, well, you have to at least clear the bar that

00:57:51 ◼   ► we cleared.

00:57:51 ◼   ► Well, and I think this, I don't think Safari is ever going to be the browser for people

00:57:59 ◼   ► who care about cutting edge web standards.

00:58:01 ◼   ► I mean, it hasn't been.

00:58:03 ◼   ► And there was actually a time when it was that competitive.

00:58:07 ◼   ► It was a long time ago.

00:58:08 ◼   ► But there, there was a span in like, you know, like the mid 2000s, 2010s, like there was a

00:58:15 ◼   ► span where Safari was very competitive, very standards focused.

00:58:18 ◼   ► And that was a time when Apple was not dominant.

00:58:22 ◼   ► So it was very important to Apple, especially early in the Safari project, but, you know, also

00:58:28 ◼   ► kind of midway through it.

00:58:28 ◼   ► It was very important to Apple for the Mac to succeed that Safari had to be really good.

00:58:35 ◼   ► And they, they made it really good.

00:58:38 ◼   ► Like those early versions of Safari were great.

00:58:41 ◼   ► And Safari was like a leading, like beacon of awesomeness for web standards for a long

00:58:48 ◼   ► time.

00:58:49 ◼   ► But that was when Apple had to basically play catch up with the world like that.

00:58:55 ◼   ► You know, it was mostly when they were still mostly about the Mac, like before the iPhone

00:58:58 ◼   ► or even in the early days of the iPhone, like they were still mostly, you know, Mac and early

00:59:03 ◼   ► iPhone company.

00:59:04 ◼   ► And so they had to comply with the standards to be competitive.

00:59:08 ◼   ► And now Apple is so successful that they are dictating terms to the rest of the world most

00:59:16 ◼   ► of the time.

00:59:17 ◼   ► As I've mentioned before, like Apple does not know how to negotiate.

00:59:19 ◼   ► They just know how to dictate.

00:59:20 ◼   ► And with web standards, what that means is other people are dictating to Apple what Safari

00:59:29 ◼   ► needs to do.

00:59:30 ◼   ► That's just not going to play well with Apple today because Apple doesn't need to listen

00:59:36 ◼   ► anymore.

00:59:36 ◼   ► Again, like there was a time where they needed to listen.

00:59:39 ◼   ► So they did.

00:59:40 ◼   ► But now they don't.

00:59:41 ◼   ► And you can also kind of, you know, see their point on a lot of these things.

00:59:46 ◼   ► A lot of modern web standards, like just because something is declared a standard doesn't mean

00:59:52 ◼   ► it's a good idea.

00:59:53 ◼   ► It also doesn't mean that the people who declared it a standard aren't doing so for reasons or

01:00:00 ◼   ► for interests that Apple might consider maybe like unfairly biased or invalid or bad ideas

01:00:05 ◼   ► on Apple's point of view.

01:00:07 ◼   ► So for instance, if any of these web standards have implications on device security, battery

01:00:14 ◼   ► life, or privacy, Apple's going to have possibly a different opinion on whether they're a good

01:00:19 ◼   ► idea or how much of them they want to implement than somebody else might have.

01:00:23 ◼   ► Also, if any of these web standards try to bring web apps up to levels of functionality that

01:00:31 ◼   ► native apps have that Apple doesn't think web apps should have, Apple's going to have a

01:00:36 ◼   ► problem with that too.

01:00:36 ◼   ► And maybe you could argue that part of the reason is their App Store monopoly.

01:00:41 ◼   ► And that might be part of the reason.

01:00:43 ◼   ► In many cases, that probably is part of the reason.

01:00:45 ◼   ► But also part of the reason might be they don't think it's a good idea for security or for device

01:00:50 ◼   ► privacy or, you know, so they're going to have their reasons.

01:00:52 ◼   ► And, you know, again, just because something is declared a standard doesn't mean it's a good

01:00:56 ◼   ► idea.

01:00:57 ◼   ► And it doesn't mean that Apple agrees that every standard is is necessary to implement.

01:01:02 ◼   ► You know, I've I've given my own opinions on this and I'm like, you know, podcast quote

01:01:07 ◼   ► standards that people try to launch.

01:01:08 ◼   ► And and I see both sides of the argument.

01:01:10 ◼   ► So for Apple, this is something like this.

01:01:14 ◼   ► It's like Safari's way behind.

01:01:16 ◼   ► Well, behind in what is it behind in a way that Apple agrees is the definite right inevitable

01:01:24 ◼   ► path to go on?

01:01:25 ◼   ► Probably not.

01:01:26 ◼   ► Now, that being said, I mean, obviously, Safari can always get better.

01:01:29 ◼   ► And I as somebody who converted to Chrome earlier this year, I see lots of ways that Safari can

01:01:35 ◼   ► get better.

01:01:36 ◼   ► Certainly, though, when I'm using Chrome on my laptop and I see the battery life burning

01:01:40 ◼   ► down, like, oh, geez.

01:01:42 ◼   ► But but Apple has their reasons.

01:01:46 ◼   ► It isn't just that, like, you know, they're not good at engineering.

01:01:50 ◼   ► Like, that's that's not the reason here.

01:01:52 ◼   ► If Apple does not implement a web standard, some of that is possibly because they don't

01:01:57 ◼   ► have their foot on the gas, because that is true.

01:01:58 ◼   ► Apple does not have their foot in the gas in most areas.

01:02:01 ◼   ► They're not forced to compete.

01:02:03 ◼   ► But a lot of it could be they're actively choosing that the quote unquote standard that someone

01:02:10 ◼   ► dictated at some other company.

01:02:11 ◼   ► Apple thinks we don't agree that that's actually something that's a good idea for us.

01:02:16 ◼   ► Anyway, all that is to say, if what you're looking for is the most standards compliant

01:02:21 ◼   ► browser and, you know, again, who determines the standards?

01:02:26 ◼   ► It's a lot of Google people.

01:02:27 ◼   ► So the most standards are going to be things that Google people design.

01:02:32 ◼   ► And of course, Google's browser is going to do them because they're the ones who design

01:02:35 ◼   ► them.

01:02:35 ◼   ► And, you know, Apple is going to not be competitive in that game if that's if that's what you're

01:02:41 ◼   ► optimizing for.

01:02:42 ◼   ► So if what you want is the web browser that will work on the most websites possible, doing

01:02:48 ◼   ► the most features possible, what you want is Chrome.

01:02:51 ◼   ► And that's kind of that's going to be the case probably for the foreseeable future.

01:02:55 ◼   ► And again, what and Safari is a great choice for different reasons and different priorities.

01:03:01 ◼   ► But that's the trade off.

01:03:02 ◼   ► Well, when it comes to web standards, nobody is dictating to Apple anything because Apple

01:03:08 ◼   ► is on the same W3C committees as Google and the Firefox people.

01:03:12 ◼   ► that determine these standards.

01:03:13 ◼   ► And Apple is notorious for throwing its weight around to put the kibosh on the standards that

01:03:18 ◼   ► it doesn't like.

01:03:19 ◼   ► So it's not as if these standards fall from the sky and Apple's like, oh, another standard.

01:03:21 ◼   ► Great.

01:03:22 ◼   ► We have to implement it.

01:03:22 ◼   ► All right.

01:03:23 ◼   ► But they don't always succeed.

01:03:24 ◼   ► Well, they're there in the room and they they succeed a surprising amount of time.

01:03:28 ◼   ► They are very they're powerful.

01:03:30 ◼   ► All out of proportion.

01:03:31 ◼   ► Well, I think with their market share, which is the next factor, which is like, OK, Chrome is

01:03:36 ◼   ► a problem for an increasing problem for Apple as Chrome becomes so massively dominant in market

01:03:41 ◼   ► share where people don't even test their websites in Safari anymore.

01:03:44 ◼   ► And they're just relying on these specific, you know, features and bugs that are in Chrome,

01:03:50 ◼   ► you know, works in Chrome.

01:03:52 ◼   ► I'm done.

01:03:52 ◼   ► And even if Safari in the cases where Safari is do something doing something correctly, but

01:03:56 ◼   ► Chrome is not the Chrome behavior is considered correct.

01:03:58 ◼   ► Because, you know, it's the Internet Explorer effect.

01:04:00 ◼   ► So there's been some posts about like, oh, Safari is the new Internet Explorer because it

01:04:02 ◼   ► sucks and people have to design websites for it.

01:04:05 ◼   ► But no, the one with dominant browser market share is always the Internet Explorer because

01:04:08 ◼   ► whatever that browser does, that is the default and your website has to work with it.

01:04:12 ◼   ► And especially as the market share becomes more and more dominant, whatever Chrome does becomes

01:04:17 ◼   ► the standard setting aside the web standards.

01:04:20 ◼   ► And yes, there are web standards that they fight about or what they should implement or whatever.

01:04:23 ◼   ► But I think this, you know, the this WWC session about the features implementing is not so much

01:04:29 ◼   ► about features that Apple disagrees with that they're somehow changing your mind about it.

01:04:33 ◼   ► It's almost entirely about and that's why this Alex Russell's post is so snarky and upset

01:04:38 ◼   ► about this features that Apple claims to have implemented years ago with much fanfare.

01:04:45 ◼   ► Hey, there was a W3C decided on this thing.

01:04:47 ◼   ► Apple participated.

01:04:48 ◼   ► Apple said, yes, we agree.

01:04:49 ◼   ► This is a great feature.

01:04:50 ◼   ► We're totally going to add to Safari.

01:04:52 ◼   ► And they added to Safari in 2021 and declared victory and moved on.

01:04:56 ◼   ► But guess what?

01:04:57 ◼   ► Safari's implementation was incomplete or buggy.

01:05:00 ◼   ► And Apple just never revisited.

01:05:01 ◼   ► Let me know if this sounds familiar.

01:05:03 ◼   ► Apple just said, well, we did that already.

01:05:05 ◼   ► It's done.

01:05:05 ◼   ► And it's like, well, Chrome, A, had a better implementation out the door and B, Chrome has

01:05:10 ◼   ► a new version every two days.

01:05:11 ◼   ► And when they found these little bugs in their implementation back in 2021, they iterated and

01:05:16 ◼   ► iterated, iterated.

01:05:16 ◼   ► And by 2023, the Chrome implementation was fast, rock solid, had all the features in

01:05:20 ◼   ► the standard, and Apple's hadn't been touched since 2021.

01:05:23 ◼   ► And that's where people are like, I can't use this feature.

01:05:26 ◼   ► Not because Apple disagrees with it.

01:05:27 ◼   ► Apple supposedly implemented it.

01:05:29 ◼   ► But oh, this one method, there's a bug in it that just basically makes it unusable.

01:05:33 ◼   ► And actually, there was a minor revision to this standard, you know, three months later

01:05:38 ◼   ► that Apple never picked up.

01:05:39 ◼   ► And then you're just sitting there waiting.

01:05:40 ◼   ► Well, surely this WWC, Apple will fix this thing.

01:05:42 ◼   ► And it just never happens.

01:05:43 ◼   ► And people get frustrated.

01:05:44 ◼   ► So when they say, like, I can't do this, because, you know, that test is like, Safari

01:05:48 ◼   ► has a 90% or whatever, those tests are always like, not only do you have to implement it,

01:05:52 ◼   ► you have to actually implement it correctly.

01:05:54 ◼   ► And sometimes also in a way that doesn't like massacre performance in terms of like computational

01:05:58 ◼   ► performance or whatever, like has it implemented in the same way.

01:06:01 ◼   ► There was a couple of things that have been on like this in the past, I forget the particular

01:06:04 ◼   ► technology might have an index DB or something, where Apple had a notoriously bad implementation

01:06:08 ◼   ► and just never changed it.

01:06:09 ◼   ► And people like there was these warnings among web developers like, yeah, they say the implement,

01:06:13 ◼   ► but don't try to use it.

01:06:14 ◼   ► You'll just you'll lose your data and it'll be terrible.

01:06:16 ◼   ► Wait until they fix it.

01:06:17 ◼   ► And there was some battle about that, about index DB versus a different standard or whatever.

01:06:20 ◼   ► But anyway, Apple in this situation, again, they throw their weight around in ways that

01:06:26 ◼   ► I don't quite understand how they have this power and some kind of bureaucratic, like however

01:06:29 ◼   ► the W3C works, because market share wise, they should barely have a say in anything market

01:06:34 ◼   ► share wise.

01:06:34 ◼   ► They should they should just be out there doing like like you said, what they had to do back

01:06:37 ◼   ► when Safari was being written, which is whatever currently works on the web, we need to make

01:06:42 ◼   ► Safari deal with that.

01:06:43 ◼   ► Like before Safari 1.0, that was their thing.

01:06:46 ◼   ► It's like we're not dictating to anybody.

01:06:48 ◼   ► Just the web is out there and people are using browsers that work with it.

01:06:51 ◼   ► Probably at that point, Internet Explorer, maybe Mozilla or whatever.

01:06:54 ◼   ► We have to make Safari do whatever they're doing, even if what they're doing is dumb or

01:06:58 ◼   ► stupid or buggy.

01:06:59 ◼   ► We have to make it work with that.

01:07:00 ◼   ► And then they were like, oh, Safari is going to be a web standards thing.

01:07:03 ◼   ► But then it was like just, well, there's a lot of web standards and they keep coming out

01:07:06 ◼   ► with new ones.

01:07:06 ◼   ► And even though we fight against the ones we don't like, sometimes things come out.

01:07:09 ◼   ► And even if we are in favor of it, it's like, well, but how much money are we going to

01:07:13 ◼   ► throw at Safari this year?

01:07:14 ◼   ► And as you noted, do any of these features threaten our app store dominance by making it possible

01:07:18 ◼   ► to have web based apps that look like native apps?

01:07:20 ◼   ► And Apple is so weird about that because Apple did do the thing where you can put apps on

01:07:25 ◼   ► the home screen that are actually web apps.

01:07:27 ◼   ► No one made them do that.

01:07:28 ◼   ► They did that on their own so long ago.

01:07:30 ◼   ► It's like, well, so clearly someone at Apple at some point thought, hey, this is a cool thing.

01:07:34 ◼   ► You could have a web app.

01:07:36 ◼   ► It's a website, but it will show up on your on your home screen on your phone like it's

01:07:40 ◼   ► an app.

01:07:40 ◼   ► It'll launch like an app.

01:07:42 ◼   ► It won't look like a web browser.

01:07:43 ◼   ► And we will support that.

01:07:45 ◼   ► I think they might have supported that even before there was a standard for.

01:07:48 ◼   ► And then when there was a standard for it, they supported the standard.

01:07:50 ◼   ► And it's like, OK.

01:07:51 ◼   ► But on the other hand, Apple's like, yeah, look at the things we argue against at the

01:07:56 ◼   ► W3C.

01:07:56 ◼   ► Look at the features that we say no to.

01:07:58 ◼   ► And you're like, boy, a lot of those look like things that would make web apps be able

01:08:01 ◼   ► to compete with native apps.

01:08:02 ◼   ► So which is it?

01:08:03 ◼   ► Is it just two different groups inside Apple?

01:08:05 ◼   ► Right.

01:08:05 ◼   ► I'm sure Jen Simmons wants to support every single web standard.

01:08:09 ◼   ► She is a web developer through and through.

01:08:11 ◼   ► She wants that.

01:08:12 ◼   ► She wishes she had all the money in the world and could support every web standard better than

01:08:16 ◼   ► anybody.

01:08:16 ◼   ► She wants 100% of all those tests.

01:08:18 ◼   ► But Jen Simmons is not the CEO of Apple.

01:08:20 ◼   ► Right.

01:08:21 ◼   ► So as with all these things, it comes down to like we were talking about with like the

01:08:25 ◼   ► bug fixes.

01:08:25 ◼   ► Yes.

01:08:26 ◼   ► Having, you know, LLMs help find bugs is great and everything.

01:08:29 ◼   ► But before the prerequisite is someone who determines what resources are going to be spent on what

01:08:35 ◼   ► has to say you are allowed to spend this year mostly doing bug fixes.

01:08:41 ◼   ► If without that permission, yeah, you can try to sneak it in under the covers and it makes

01:08:45 ◼   ► you more efficient.

01:08:45 ◼   ► I could fix 10 bugs in the time I could fit one.

01:08:47 ◼   ► But if your bug fix allowance time was 1% of your time, it still doesn't make that big

01:08:51 ◼   ► of a dent.

01:08:52 ◼   ► So you need permission for management and resource allocation to say this year we're going to

01:08:58 ◼   ► be responsive to our customers, responsive to web developers and find out like find out

01:09:03 ◼   ► from them because, you know, Apple could be insular.

01:09:05 ◼   ► What are web developers just about?

01:09:06 ◼   ► Is it that one feature from 2021 that's been buggy?

01:09:09 ◼   ► Like which one is it?

01:09:10 ◼   ► Because there's a whole bunch of features that we didn't implement or we have implemented or

01:09:13 ◼   ► there are bugs in.

01:09:14 ◼   ► But we have to know which ones would have the most impact on customers.

01:09:17 ◼   ► And in that respect, I don't think Apple is looking at these these WPT test pass rate

01:09:23 ◼   ► things because those probably weight all the features equally.

01:09:25 ◼   ► What Apple wants to know is which are the features that are hurting web developers the most?

01:09:30 ◼   ► Which are the features that are making it so that when someone goes to a website

01:09:33 ◼   ► in Safari and it doesn't work, which features are causing that to happen?

01:09:36 ◼   ► Works fine in Chrome.

01:09:38 ◼   ► Why does it work fine in Chrome?

01:09:39 ◼   ► Is this Chrome which feature does Chrome have that we don't have or which feature does Chrome

01:09:43 ◼   ► implement in a different way than us?

01:09:44 ◼   ► Even if we're quote unquote right, they need to go back to Safari 1.0 mode and say, whatever

01:09:50 ◼   ► is Chrome, whatever Chrome is doing, we need to do exactly that because otherwise that website

01:09:53 ◼   ► won't work right in Safari.

01:09:55 ◼   ► It's one of the main reasons I use Chrome and it's one of the main reasons I sometimes encourage

01:09:59 ◼   ► my family to use Chrome.

01:10:01 ◼   ► Is this website not working right to you?

01:10:03 ◼   ► In particular, I always say to do it on government websites, which you would think that would

01:10:07 ◼   ► be the opposite where it's like, well, government, don't they have to support all these web browsers?

01:10:11 ◼   ► There's probably laws that say they do, but there's laws that say a lot of things.

01:10:14 ◼   ► Probably they're testing the website in Chrome.

01:10:17 ◼   ► So if you're having any, the jankier the website is and it's not working in Safari, try it in

01:10:23 ◼   ► Chrome.

01:10:24 ◼   ► Very often it works.

01:10:25 ◼   ► And that is one of the things that they have to fight against.

01:10:27 ◼   ► So, you know, I feel for the Safari team because I know the people who are working, actually

01:10:31 ◼   ► working on Safari and WebKit are a hundred percent aligned on everything that Alex is complaining

01:10:36 ◼   ► about, but they don't decide the priorities at Apple.

01:10:38 ◼   ► Like it's great that they get to work at Apple, but I'm sure they argue internally all the time.

01:10:43 ◼   ► Let us do X, let us do what I get, you know, let us do Z.

01:10:46 ◼   ► And then I don't understand whatever shadowy cabal is that the W3C arguing against the features

01:10:51 ◼   ► that Apple apparently doesn't want.

01:10:53 ◼   ► Again, sometimes for good reasons about privacy and, you know, battery life or whatever, but

01:10:57 ◼   ► sometimes for clearly nefarious reasons, who are those people?

01:10:59 ◼   ► What are their, are they like literal lobbyists?

01:11:01 ◼   ► So their only job is to go to the W3C and screw things up for the web.

01:11:04 ◼   ► I don't know.

01:11:05 ◼   ► Sometimes someday there'll be a tell all book, but I think there's a lot of people at Apple

01:11:09 ◼   ► fighting the good fight.

01:11:10 ◼   ► And I'm happy to see this year, uh, that the Pac-Man shape thing is resolved issues.

01:11:15 ◼   ► Honestly, I think everybody at Apple had to have that same pie chart for the next five

01:11:19 ◼   ► to 10 years and things would be a lot better.

01:11:21 ◼   ► But again, I'm not the CEO of Apple either.

01:11:23 ◼   ► Oh yeah.

01:11:24 ◼   ► Yeah.

01:11:24 ◼   ► Yeah.

01:11:24 ◼   ► I mean, I don't know this, this blog post, it, I think it made some very good points,

01:11:29 ◼   ► but it was clearly someone who is very angry about Apple wanting to continue to be angry

01:11:35 ◼   ► about Apple.

01:11:36 ◼   ► Yeah.

01:11:36 ◼   ► I mean, I was angry about IE, IE6, you know, angry was about IE6.

01:11:39 ◼   ► You cannot imagine the anger because it would just stop you from doing anything good on

01:11:43 ◼   ► the web.

01:11:43 ◼   ► And Safari has filled that role in that.

01:11:45 ◼   ► Like, you know, everybody's using Chrome and all these features are available.

01:11:49 ◼   ► And this feature is 10 years old and Apple was totally in favor of it and touted it when

01:11:52 ◼   ► they rolled it out and it's still broken.

01:11:54 ◼   ► And you just, and you know, it's like talking to Apple.

01:11:56 ◼   ► It's like a brick wall.

01:11:56 ◼   ► It's like, Hey, Apple, you like this feature.

01:11:59 ◼   ► You implemented it.

01:12:00 ◼   ► You told us to go and use it.

01:12:01 ◼   ► Here's the WWC and it's been broken for five years.

01:12:04 ◼   ► What the hell?

01:12:04 ◼   ► And you hear nothing.

01:12:05 ◼   ► Indeed.

01:12:07 ◼   ► All right.

01:12:07 ◼   ► And then finally, with regard to Safari, Apple has released a Safari MCP server.

01:12:13 ◼   ► There is a blog post over at webkit.org where Saren Yitbarek from Apple writes, in Safari

01:12:20 ◼   ► Technology Preview 247, we're introducing the Safari MCP server, a model context protocol server

01:12:27 ◼   ► for web developers.

01:12:28 ◼   ► The Safari MCP server gives your agent the ability to know how your code actually renders in the

01:12:33 ◼   ► browser by connecting it to a Safari browser window.

01:12:35 ◼   ► Any MCP compatible client can connect to the Safari MCP server.

01:12:39 ◼   ► By connecting your agent to a Safari browser window, your agent can emulate what your users

01:12:43 ◼   ► experience, giving it the information it needs to debug more autonomously, like access to

01:12:47 ◼   ► the DOM, network requests, screenshots, and console output.

01:12:50 ◼   ► It speeds up your debugging process and lets you stay in the comfort of your terminal, which

01:12:54 ◼   ► means fewer rounds of hopping windows and typing prompts to debug your code.

01:12:58 ◼   ► There's a section in the blog post why we built this.

01:13:00 ◼   ► There are many ways to build for the web, both with and without AI.

01:13:04 ◼   ► If AI is part of your workflow, we think this tool will help make it even more productive.

01:13:07 ◼   ► And if it isn't, that's okay too.

01:13:09 ◼   ► If you end up giving it a try, or if this is your first time using an MCP server, let us

01:13:13 ◼   ► know what you think.

01:13:14 ◼   ► You can find these individuals on Macedon and Blue Sky.

01:13:16 ◼   ► If you run into issues, file a webkit bug report.

01:13:19 ◼   ► Filing issues really does make a difference.

01:13:21 ◼   ► So says everyone at Apple.

01:13:22 ◼   ► And webkit actually has an open bug tracker, unlike feedback and radar.

01:13:26 ◼   ► So that's nice.

01:13:27 ◼   ► So at least you can watch your thing not getting picked up.

01:13:29 ◼   ► But you know, and it's open source.

01:13:30 ◼   ► And it's open source so you can contribute fixes yourself, but it's a little bit of a

01:13:34 ◼   ► challenging code base.

01:13:35 ◼   ► So I like that part at the end where it's like, you know, MCP, it's for, you know, agents,

01:13:39 ◼   ► LLMs, coding agents to use.

01:13:40 ◼   ► MCP basically like exposes the functionality of your application in a programmatic way using

01:13:47 ◼   ► the standards so that agents can essentially puppeteer your app to make it do something.

01:13:52 ◼   ► That's what MCP is for.

01:13:53 ◼   ► And they say, you know, we add, why do we add this?

01:13:56 ◼   ► We added MCP, you know, because we think if you use AI, if AI is part of your workflow,

01:14:00 ◼   ► we think this tool will help.

01:14:01 ◼   ► And if it isn't, that's okay, too, because they don't want to be like, look, we were forcing

01:14:05 ◼   ► you to use AI.

01:14:06 ◼   ► AI is still a difficult topic for a lot of people.

01:14:08 ◼   ► And Apple is hedging.

01:14:09 ◼   ► They're, you know, unlike the rah, rah, AI is great at everything.

01:14:12 ◼   ► Whoever wrote this blog post is like, some people aren't AI.

01:14:15 ◼   ► Some people aren't.

01:14:16 ◼   ► If you aren't, fine.

01:14:17 ◼   ► This is not for you.

01:14:18 ◼   ► We understand.

01:14:19 ◼   ► We still like and support you, right?

01:14:20 ◼   ► Like, so I thought that head was interesting.

01:14:22 ◼   ► But on the flip side of this, this is really like if you're doing web development with some

01:14:27 ◼   ► kind of agent, very often the agent will be like, okay, there's a million libraries for

01:14:32 ◼   ► various languages that will essentially make a headless Chrome using the Chromium, open

01:14:35 ◼   ► source Chromium engine.

01:14:36 ◼   ► And, you know, a headless Chrome, I can run on doing web development, which is HTML, CSS,

01:14:41 ◼   ► JavaScript, and a backend.

01:14:43 ◼   ► And I can all run all of that headless with this headless Chrome thing so that I can actually

01:14:48 ◼   ► execute the page where the JavaScript will execute and there'll be a DOM, you know, like

01:14:51 ◼   ► essentially automated testing of a real web browser.

01:14:55 ◼   ► The next level up from that is, okay, but what if I could control your actual web browser?

01:14:59 ◼   ► Not as headless Chrome or a headless Safari, but like literally Chrome or Safari.

01:15:03 ◼   ► And Chrome, there's like a Claude Chrome plugin that does this.

01:15:05 ◼   ► And Safari, same deal, where you would see a Safari window appearing on your screen.

01:15:09 ◼   ► I don't know if they can hide the window.

01:15:10 ◼   ► Maybe they can.

01:15:10 ◼   ► But anyway, it's puppeteering the actual running Safari.

01:15:14 ◼   ► And the reason that's important is because in the absence of this, you're just perpetuating

01:15:19 ◼   ► the cycle where someone using a coding agent and they're making a website and the coding

01:15:23 ◼   ► agent is dutifully writing tests and checking things out.

01:15:25 ◼   ► And it's got unit tests and it's got integration tests and it's got end-to-end tests where it

01:15:28 ◼   ► runs the actual browser engine and blah, blah, blah.

01:15:30 ◼   ► And you know what the agent has just made for you?

01:15:32 ◼   ► A website that works in Chrome.

01:15:33 ◼   ► And someone goes to your website for the first time and they go, oh, your website didn't work.

01:15:39 ◼   ► You're like, what are you meaning?

01:15:40 ◼   ► Oh, my test pass is great.

01:15:41 ◼   ► I tried all the time.

01:15:41 ◼   ► It's wonderful.

01:15:42 ◼   ► And it's like, well, I'm using Safari.

01:15:44 ◼   ► Because the agents can only iterate on failures that they see during their tests.

01:15:48 ◼   ► And if they never test in Safari, I mean, this is the same exact problem that humans had where

01:15:53 ◼   ► someone makes a website, they're using Chrome, they're testing in Chrome.

01:15:56 ◼   ► Once it works in Chrome, then they're done with your project, right?

01:15:59 ◼   ► The same is true of agents.

01:16:00 ◼   ► If the agent can't test in Safari, it will never know what's broken in Safari.

01:16:04 ◼   ► And so Apple's out there going, please, please, agents and developers, we've made an MCP for

01:16:09 ◼   ► you.

01:16:09 ◼   ► Please at least consider, consider trying, consider telling your agent that we exist.

01:16:13 ◼   ► We'll register MCP.

01:16:14 ◼   ► And maybe, maybe on the off chance, they'll look at that.

01:16:17 ◼   ► And, you know, if someone writes in their problem description, and by the way, this website should

01:16:21 ◼   ► not only work in Chrome, then maybe the agent will be like, oh, I see you have a Safari MCP

01:16:25 ◼   ► server.

01:16:25 ◼   ► I'll try it in there, too.

01:16:27 ◼   ► Oh, it breaks in there for this reason, and it can fix it.

01:16:29 ◼   ► So they're trying to do what they can.

01:16:31 ◼   ► But it is an uphill battle, given Chrome's market chart.

01:16:34 ◼   ► I wish I had looked this up.

01:16:34 ◼   ► But whatever the market chart is for Chrome, it's big.

01:16:37 ◼   ► And for Safari, especially on the desktop, it's very, very small.

01:16:40 ◼   ► Safari on mobile, doing pretty good because of the iPhone.

01:16:42 ◼   ► But even there, Android is still pretty big.

01:16:46 ◼   ► Finally, Federico writes, with regard to this, I asked Codex about comparing Safari's MCP to

01:16:52 ◼   ► its own Chrome extension and the older Playwright.

01:16:54 ◼   ► The verdict, although Chrome has a richer API with Chrome DevTools when it comes to network

01:16:58 ◼   ► requests, Codex actually preferred Apple's leaner, more direct approach for letting an agent

01:17:02 ◼   ► drive and debug a browser.

01:17:04 ◼   ► I love asking the coding agents their opinion on things.

01:17:07 ◼   ► It's like, they don't have an opinion.

01:17:09 ◼   ► But yes, you can ask them to show you the pros and cons in the feature lists and so on and

01:17:13 ◼   ► so forth.

01:17:13 ◼   ► But all this is showing that Apple is apparently, you know, again, putting in a good effort and

01:17:18 ◼   ► trying to do a good job.

01:17:19 ◼   ► And it's just a question of, you know, who will adopt these tools we are laying out before

01:17:24 ◼   ► you?

01:17:24 ◼   ► We want to participate.

01:17:25 ◼   ► We want your website to work in Safari.

01:17:27 ◼   ► What can we do to make that happen?

01:17:28 ◼   ► They're trying.

01:17:31 ◼   ► This podcast was made possible by contributions by listeners like you.

01:17:35 ◼   ► Thank you.

01:17:36 ◼   ► Hey, so we don't have a whole bunch of ads this week and we thought we'd take a moment to talk

01:17:41 ◼   ► about ATP membership.

01:17:42 ◼   ► So if you are interested in avoiding moments like this one and all the other ads on the

01:17:48 ◼   ► show, then you can go to ATP.fm slash join where you can be a member.

01:17:52 ◼   ► It is just $8 a month or $88 per year, at least in American money, and you get all sorts

01:17:59 ◼   ► of perks, you get ATP over time, which is more ATP.

01:18:02 ◼   ► The only way you can get ATP over time is by being a member.

01:18:05 ◼   ► And that's where we do some topics that just keep sliding down the show notes or we just

01:18:10 ◼   ► don't have time for.

01:18:11 ◼   ► And it's actually really, really fun.

01:18:13 ◼   ► It's about 15-ish minutes there or thereabouts.

01:18:15 ◼   ► And it's the only way to get it is being a member at ATP.fm slash join.

01:18:19 ◼   ► You also, like I said, get ad-free versions of the show.

01:18:22 ◼   ► You get the bootleg, which is our unedited version of the show that Marco publishes literally

01:18:27 ◼   ► minutes after we hang up the phone.

01:18:29 ◼   ► So we typically record on Wednesday nights.

01:18:31 ◼   ► By first thing Thursday morning, if you're an American, you will have an ATP waiting for

01:18:37 ◼   ► you, often one to two days before everyone else gets it.

01:18:39 ◼   ► There's also bonus episodes.

01:18:41 ◼   ► We are just shy of 40 bonus episodes.

01:18:44 ◼   ► I just counted and I might have missed one.

01:18:46 ◼   ► So maybe it is 40.

01:18:47 ◼   ► We have the ATP tier list, which are my personal favorite, where one of these days it will probably

01:18:52 ◼   ► become the end of the show because we typically nearly murder each other during the process.

01:18:57 ◼   ► But they're fun.

01:18:57 ◼   ► We also talk about inside stuff with our work and, you know, convince each other to do or

01:19:03 ◼   ► not to do things.

01:19:03 ◼   ► We watch movies.

01:19:04 ◼   ► We do all sorts of fun stuff.

01:19:06 ◼   ► And you also, if you're an ATP member, get a 15% discount on our time-limited merchandise

01:19:10 ◼   ► sales, which there's one every few months.

01:19:13 ◼   ► So if any or all of this sounds exciting, and it should, go to ATP.fm slash join and check

01:19:20 ◼   ► out the membership options.

01:19:21 ◼   ► You can do this by month or by year.

01:19:23 ◼   ► You can do it in dollars, euros, or pounds.

01:19:26 ◼   ► So go and check it out.

01:19:28 ◼   ► ATP.fm slash join.

01:19:29 ◼   ► Thank you to all of you for making ATP possible.

01:19:32 ◼   ► Let's do some Ask ATP.

01:19:38 ◼   ► And Pete Ottery writes, Marco, can you share how the reception of transcription in Overcast

01:19:43 ◼   ► is going?

01:19:43 ◼   ► I love the story of you setting it up, and I applaud the execution.

01:19:46 ◼   ► But I find myself never looking at it or needing to.

01:19:49 ◼   ► Do you feel it was all worthwhile?

01:19:50 ◼   ► Before Marco answers this, let me throw in my two cents.

01:19:53 ◼   ► Oftentimes, I have used transcription for a couple of things.

01:19:57 ◼   ► One is, and this was such a brilliant thing that you added, and I can't remember if I

01:20:02 ◼   ► complimented you publicly, privately, or not at all.

01:20:04 ◼   ► And I think the answer is not at all.

01:20:05 ◼   ► Publicly.

01:20:06 ◼   ► What did I just say?

01:20:07 ◼   ► Publicly, privately, or not at all, right?

01:20:08 ◼   ► I know.

01:20:08 ◼   ► I'm answering you.

01:20:09 ◼   ► You complimented him publicly.

01:20:10 ◼   ► I already know what you're going to say.

01:20:12 ◼   ► About the musical thing?

01:20:13 ◼   ► Publicly, yeah.

01:20:13 ◼   ► Okay, okay.

01:20:14 ◼   ► Then never mind.

01:20:15 ◼   ► All right.

01:20:15 ◼   ► We'll fix all that in post.

01:20:17 ◼   ► Yeah, you've got to leave it in.

01:20:17 ◼   ► It's wonderful.

01:20:18 ◼   ► Go ahead.

01:20:18 ◼   ► I know.

01:20:18 ◼   ► It's perfect.

01:20:19 ◼   ► We'll see if I'm wrong about what you're going to compliment him about.

01:20:20 ◼   ► No, I was going to say the music notes on the side.

01:20:23 ◼   ► I was right.

01:20:24 ◼   ► Okay, you were right.

01:20:25 ◼   ► Okay, good.

01:20:25 ◼   ► I thought I had said something publicly, but let me double down on it or reiterate or whatever

01:20:28 ◼   ► the turn of phrase is.

01:20:29 ◼   ► I really love the music notes because a lot of times there'll be, you know, musical beds

01:20:33 ◼   ► on something I don't care about.

01:20:35 ◼   ► Now, that could be ads, but it could be other things.

01:20:36 ◼   ► And going to the end of the music notes is so wonderful.

01:20:41 ◼   ► The other thing that surprised me that I really like about transcriptions is a lot of times when

01:20:46 ◼   ► I'm getting ready for bed and I'm not like having a conversation with anyone because I'm

01:20:50 ◼   ► brushing my teeth.

01:20:51 ◼   ► I'll pop in an air pod and I use a motorized electric, whatever you want to call it, toothbrush.

01:20:55 ◼   ► And even with an air pod in, unless I make it absurdly loud, it's a little difficult for me to

01:21:00 ◼   ► tell precisely what people are saying because I listen at like 1.7 X or something like that.

01:21:04 ◼   ► However, if I have the transcription running and I'm vaguely looking at it as I'm brushing my

01:21:10 ◼   ► teeth or what have you, it makes it so much easier for my brain to put together what the heck

01:21:15 ◼   ► people are saying. And so I don't have to blare my air pods or air pod. Oftentimes I'm running mono

01:21:20 ◼   ► at that point. I don't have to blare it and I can actually follow along with the conversation at the

01:21:24 ◼   ► speed in which I want to follow along with it. So for me personally, a triple plus would, would use

01:21:29 ◼   ► again. Thank you. 1.7 X. Yeah, that's actually, I was, I took note of that as well. That's actually

01:21:34 ◼   ► faster than I would have guessed. That's a little, that's a little fast. It took a long, long time for me

01:21:40 ◼   ► to get to that point. Yeah. I will like the, I think the fastest show that I run is about 1.6.

01:21:45 ◼   ► but my usual speed for most shows is like 1.1 or 1.2 depending on the show. I just listen to too

01:21:51 ◼   ► many darn podcasts is the problem. I'm over here down in the slowness. Uh, Werner Vingy, I think.

01:21:56 ◼   ► Anyway, um, I'm at 1X. Uh, the only thing I do at more than 1X is WWC videos because Apple's

01:22:03 ◼   ► presentation style makes those people talk so slowly and deliberately that I go 1.25 for all

01:22:12 ◼   ► WWC videos. Yeah, I'm, I'm 1.5 on most of this. Um, so transcription, uh, Casey, I, I think you nailed

01:22:19 ◼   ► the, the biggest use cases that I use it for. Um, basically skimming a show. So that's like,

01:22:27 ◼   ► for me, whenever there is part of a show that I'm trying to skip past, usually it's an ad. Like

01:22:33 ◼   ► if you listen to any big shows, like from big publishers where the ads are all just DAI,

01:22:39 ◼   ► you're basically just hearing radio commercials stuck into podcasts. Like it isn't even, they're

01:22:43 ◼   ► not even a host read. They're just like, here's another ad for ice tea and T-Mobile. Like, Oh God.

01:22:49 ◼   ► So I listened to a few shows that do that. And so it's very easy for me to swipe over the,

01:22:56 ◼   ► the transcript and scroll to the end using the music notes or my little cut icons or a combination

01:23:02 ◼   ► of both. And I can quickly look at the text and say, Oh, tap right there. And boom, I'm right at

01:23:07 ◼   ► the, at the segment, sort of the next segment. I also will occasionally use this even for shows that I,

01:23:11 ◼   ► that I'm not skipping an ad for that. I just kind of want to skip a topic and they don't have chapters

01:23:15 ◼   ► or if they're, if I'm trying to skip part of a chapter, like I don't care about baseball,

01:23:19 ◼   ► scroll, scroll, scroll. Yeah.

01:23:20 ◼   ► What show could you be talking about?

01:23:22 ◼   ► I find that the transcripts are a much easier, faster, and better way to skim past something in

01:23:30 ◼   ► a podcast or to find something in a podcast. Or if I, if I have a podcast playing and I realize,

01:23:36 ◼   ► Oh, I zoned out for the last couple of minutes because maybe I was, maybe I was distracted by

01:23:40 ◼   ► something else. I don't want to go back. I will, I will often use the transcript to skim back

01:23:45 ◼   ► to see what did I just miss. And that more, it helps me more easily find the place that I want

01:23:50 ◼   ► to go back to, or to skim back and see what I did just miss. And maybe I don't have to go back.

01:23:54 ◼   ► So generally speaking, transcripts for me are an assisting technology for skimming through different

01:24:02 ◼   ► parts of a podcast, usually skipping past things I don't want to hear, but even sometimes going back

01:24:06 ◼   ► and seeing what I did just here. And because that's the role of them for me, they work very well,

01:24:12 ◼   ► even though that like from a, from an accuracy point of view, they're still pretty bad, but

01:24:17 ◼   ► for what I'm using the transcript for the accuracy almost doesn't matter at all. Cause I'm not

01:24:24 ◼   ► reading it as a replacement for listening to it. I'm just kind of, I'm using it as a visual

01:24:29 ◼   ► like cue to skim around in it. And now that I'm accustomed to skimming around in a podcast that way,

01:24:36 ◼   ► when I, when I have to like skip it by just the audio skipping, I feel like I'm, I'm a caveman. I'm

01:24:43 ◼   ► like, what, this is the most primitive, awful tool to skip around a podcast using seat controls and

01:24:48 ◼   ► audio. Like now that I'm accustomed to the transcript. So it's, it's painful. Like in when I'm in the car

01:24:53 ◼   ► and I have to like skip around cause I don't have the transcript in the car and that's,

01:24:57 ◼   ► Oh, that's, that's tough. But, uh, but that's, that's the, the use that I find for them is skimming

01:25:03 ◼   ► and from the feedback from people, it's actually, I don't get a lot of feedback about it to be honest,

01:25:07 ◼   ► but the feedback that the little feedback that I do get is pretty positive. That being said,

01:25:12 ◼   ► I think part of why I don't get a lot of feedback is that it is kind of buried in the UI and I don't

01:25:18 ◼   ► know, I don't have any firm plans around this yet. So I don't want to guarantee anything, but at some

01:25:24 ◼   ► point I would like to explore integrating the transcript better into the now playing UI. Like

01:25:30 ◼   ► what I was just saying about how basic seat controls now feel primitive to me. I think there might be

01:25:36 ◼   ► something there. Maybe the transcripts should be involved in seeking more directly.

01:25:42 ◼   ► I think the even easier solution there is all these, you know, Instagram reels and TikToks or

01:25:48 ◼   ► whatever, just do the thing where whatever is currently being spoken is shown in little text

01:25:53 ◼   ► that goes to, sometimes they do one word at a time. I'm sure you've all seen them. Like you,

01:25:56 ◼   ► the reason you can watch a reel with your phone muted is because they show the transcript one or two

01:26:00 ◼   ► words at a time with the current word being bold. And sometimes the transcription is not accurate,

01:26:04 ◼   ► but that you can figure out what they're saying. And that just, that's on the now,

01:26:07 ◼   ► essentially the quote unquote now playing screen for whatever short form video you're watching.

01:26:12 ◼   ► So I can imagine a now playing screen in overcast that when I hit play, if I were to glance at it,

01:26:17 ◼   ► I would see the words being spoken flashing two or three words at a time, just constantly underneath

01:26:21 ◼   ► the thing. And if I were to tap on those words, it would take me to the full transcript.

01:26:25 ◼   ► Um, that's, that's just one possibility, but I know what you're saying about seeking in terms

01:26:28 ◼   ► of like, can I get a textual, a visual textual search for seeking instead of the essentially

01:26:33 ◼   ► modeled after, you know, CD players or whatever back forward, you know, skip or whatever buttons

01:26:39 ◼   ► that sounds more ambitious to me than the much simpler one of, uh, just essentially show me the

01:26:44 ◼   ► closed captioning of this podcast.

01:26:45 ◼   ► Yeah. I mean, and the close, that's the way I originally envisioned the UI for this was I w I just

01:26:51 ◼   ► wanted to put a CC, you know, closed caption button on the main screen and you would tap

01:26:56 ◼   ► it and it would stick it over the artwork. I didn't end up doing that for no good reason.

01:27:00 ◼   ► Um, I don't, I don't know why I didn't do that. Um, but that was how I was envisioning this

01:27:05 ◼   ► feature for, for many years. Um, but yeah, I do think that like, yeah, those, those CD player

01:27:11 ◼   ► style controls, we haven't rethought those in a long time. And now that we have this technology

01:27:17 ◼   ► that is way better for skimming through a file, maybe that deserves some rethinking, but that

01:27:23 ◼   ► that's more of a down the road thing.

01:27:25 ◼   ► Well, speaking of not down the road, I hope you mentioned using the, uh, transcript to you

01:27:29 ◼   ► for skimming and for skipping over stuff and going back to where you left off. But you also

01:27:33 ◼   ► mentioned finding things. And every time I go to that screen, I'm like, where's the search

01:27:38 ◼   ► box? Where's the search box?

01:27:39 ◼   ► Oh yeah. You want to search?

01:27:40 ◼   ► Please. It's just text, Marco. Please let me search.

01:27:42 ◼   ► One thing I want to explore with that, um, is, you know, right. All of the search I have

01:27:48 ◼   ► in the app so far is basically old style search. It's like, you know, SQLite FTS, you know, full

01:27:55 ◼   ► text search. It's keyword based, you know, very loosely phrase based. Maybe, um, I'm curious

01:28:02 ◼   ► to explore like the, the on-device foundation model stuff for AI based search basically of like,

01:28:08 ◼   ► now we have better search algorithms that can take things much more abstractly. Like what episode

01:28:15 ◼   ► did John talk about? So-and-so like, you know, like that, that kind of search. I think, I think

01:28:19 ◼   ► that's what people actually want out of a search these days.

01:28:22 ◼   ► They probably do. But also I just want actual text search within the one transcript that I'm

01:28:28 ◼   ► currently looking at.

01:28:29 ◼   ► Well, the, the, so my challenge with that though, is the accuracy is not very good. So it might not

01:28:35 ◼   ► find what you're looking for.

01:28:36 ◼   ► I understand. I'm willing to battle through the, the words that sound similar.

01:28:41 ◼   ► All right. All right.

01:28:41 ◼   ► I just, I just want a fighting chance. I can try the three different words that it might

01:28:46 ◼   ► be misinterpreted as. I just want to find within the thing. It just, it kills me. It kills me all

01:28:51 ◼   ► the time. Cause I'm like, cause then I do what you're doing, which is like, okay, well the alternative

01:28:54 ◼   ► is how well does my brain work? How fast can I scroll this? Skim, skim, skim, skim. And you're

01:29:00 ◼   ► hoping the, like the, the unconscious part of your brain is going to spot the word Mac pro

01:29:04 ◼   ► in the thing to find the section. And usually it does, but it's like, we have the technology.

01:29:09 ◼   ► We can type MAC space PRO and hope that the transcription worked. And you know, for most

01:29:14 ◼   ► of the times I'm looking for, it does. I didn't complain too much about this at 1.0, but as time

01:29:18 ◼   ► progresses, I'm like, where's my search box? Where's my search box? All the stuff you're

01:29:21 ◼   ► talking about is awesome. Great. Good ideas. I agree. It's harder than this. This is just

01:29:25 ◼   ► literal plain text, substring, no regular expression search. Maybe I'm the only one who

01:29:29 ◼   ► would use it, but when I want it to be there and I find myself resorting to skimming, I do

01:29:33 ◼   ► feel like the caveman you described. Now, don't you all wish you could lobby for your favorite

01:29:38 ◼   ► app directly to the developer? Uh, the privileges of podcasting.

01:29:43 ◼   ► Oh yeah. All right. Let's move on to our second question. Elijah writes a year ago, John posited

01:29:50 ◼   ► that Apple could under new leadership pursue quote growth the hard way with the Neo Apple

01:29:56 ◼   ► is indeed pursuing Mac growth, but John's Apple turnaround article or post focused on growing

01:30:01 ◼   ► the iPhone ATP six 89 now acknowledged quote, they've been trying to Neo the phone like crazy,

01:30:08 ◼   ► but it's hard to Neo alternatively in ATP number 641. We asked Apple to consider quote, why did

01:30:15 ◼   ► that person choose a Samsung galaxy? Do they have a different feature set? So Elijah says, what

01:30:20 ◼   ► strategy sees Apple winning over Android users, a privacy screen, DX style desktop mode, replaceable

01:30:26 ◼   ► batteries, the current feature set, crash detection, satellite connectivity, find my, et cetera. It

01:30:29 ◼   ► doesn't seem to be doing the trick, nor did the pre Neo $430 iPhone SE. What do you think,

01:30:36 ◼   ► John? Tech nerds who are listening to this episode and tech nerds in general, uh, who are interested

01:30:41 ◼   ► in iOS versus Android or are always like, uh, the, the feature that I love about Android is what iOS

01:30:49 ◼   ► would need to add to win me over there. And the feature is always some nerdy customizable thing

01:30:53 ◼   ► that most Android users don't use. And so even though that's what they want, you know, like, Oh,

01:30:58 ◼   ► some, you know, replaceable batteries or some feature like the privacy screen is obscure or

01:31:01 ◼   ► better configurability or the ability to customize this one thing that I care about. Those are

01:31:06 ◼   ► advantages of Android. And it's why people who want that stick with Android, but it would be,

01:31:11 ◼   ► I would not recommend Apple pursue that strategy to get Android people over because you, all you would get

01:31:16 ◼   ► is that tiny, tiny, tiny percentage of Android users who love that stuff. And honestly, you're

01:31:21 ◼   ► never going to satisfy them because they want, they always want more like they're the Android power

01:31:25 ◼   ► users. Right. Um, but Android is huge and people, you know, half the world buys Android phones and

01:31:32 ◼   ► it's not because of all those things that nerds care about. So really I feel like is essentially

01:31:35 ◼   ► they have to Neo it. They have to do what they did with the Neo, which is like, what's the barrier to

01:31:39 ◼   ► entry? Number one has got to be price. Make a, a phone that is cheaper, but feels expensive.

01:31:46 ◼   ► And Apple's been trying and whatever, for whatever reason, all their various SE phones. And you know,

01:31:51 ◼   ► from, from the five C on Apple has been trying to say, here's an iPhone. It feels like an iPhone. It

01:31:57 ◼   ► looks like an iPhone. It's got the cache of an iPhone. You're going to love it as much. Everyone

01:32:00 ◼   ► who loves an iPhone loves it, but it's so much cheaper that it suddenly enters a price range that

01:32:06 ◼   ► Apple wasn't really competing in before. Now setting aside the price increases with the RAM

01:32:10 ◼   ► and storage apocalypse and all the other stuff, the Neo really was their first, uh, revisiting of

01:32:17 ◼   ► the strategy of, you know, maybe we could sell more Macs if we figured out what people who aren't buying

01:32:23 ◼   ► Macs are complaining about it. And the number one complaint I'm sure was Macs are too expensive

01:32:27 ◼   ► and they did it somehow amazingly without making a Mac that is crappy because the Neo is not crappy.

01:32:35 ◼   ► that's proved hard on the phone. The phone. I just, you know, I think the phone, the margins

01:32:39 ◼   ► are actually probably higher on the phone, but for whatever reason, they haven't figured out the

01:32:43 ◼   ► right formula. Maybe they're afraid on the phone of like cannibalizing because they've, they make a

01:32:47 ◼   ► really good one. They'll cannibalize the other phone sales. Cause unlike the Mac where like people

01:32:51 ◼   ► who are buying the more expensive Macs, like they might not be well-served by a Neo. If you need a

01:32:57 ◼   ► MacBook pro, the Neo is probably not going to get you to switch. Oh, it's so much cheaper. Yeah. But like

01:33:02 ◼   ► it's, it's significantly less powerful and maybe who knows, maybe the Neo is cutting into their,

01:33:06 ◼   ► the sales of the, what were previously the lowest price things like the MacBook air and stuff. But

01:33:10 ◼   ► we'll see what Apple has to say about that, which is probably nothing. And we probably won't be able

01:33:14 ◼   ► to into it from their sales, but still that is a danger. And in the phone in particular,

01:33:18 ◼   ► they just all look like little rectangles, right? That like even more so on the Mac,

01:33:23 ◼   ► the RAM and storage and multiple CPUs and local AI, like there's just not a lot of room for

01:33:29 ◼   ► variation in a device that's this small with, with the battery constrained to be what it is. Whereas

01:33:34 ◼   ► laptops at least can get bigger and thicker and desktops can go above that. So, uh, yeah, I think

01:33:39 ◼   ► it is a thing they should continue to try to do. Uh, but I think the, uh, the strategy is to do like

01:33:45 ◼   ► literally what they did with the Neo and not do the thing that every Android nerd listening to ATP

01:33:49 ◼   ► wishes they would do because I'm not saying that it's bad that Android people like that. I'm saying

01:33:54 ◼   ► Apple will never satisfy them. And if they want a hundred percent of those customers,

01:33:57 ◼   ► they would shift market share by like 1%. Yeah, I think that's right. I mean, if you look at

01:34:04 ◼   ► why most Android users chose Android, it's almost always about price, especially as you, you know,

01:34:11 ◼   ► if you leave like the super rich countries like the U S and you go other places, like it's even more

01:34:16 ◼   ► about the price. Um, but that's a huge part of it. Like there, there is no significant nerd power

01:34:22 ◼   ► user market. That's choosing Android for, for its nerd power user features like that. For Apple,

01:34:28 ◼   ► that's not significant enough to worth address to be, to be worth addressing at all. If those of you out

01:34:32 ◼   ► there who are in that market and who are yelling right now, I don't have to say there's that there

01:34:36 ◼   ► aren't any of you, but that's not going to make a dent in Apple's numbers. And even the form factor

01:34:41 ◼   ► argument, which is always like, Oh, but Android has this so much more variety. You can get a big

01:34:45 ◼   ► and small and foldable and this and that. And it's like, if only Apple offered more variety,

01:34:48 ◼   ► but like, I think it is secondary. Like you said, Marco, someone's going in there. Like,

01:34:53 ◼   ► I don't want to pay a lot for this phone. And then now when I've decided this is my price range,

01:34:57 ◼   ► Oh, there's a big one and a small one and a folding one. That's nice. But if there wasn't a big

01:35:01 ◼   ► one, a small one, a folding one, they wouldn't say, Oh, now I'm going to look at Apple for twice the

01:35:04 ◼   ► price. No, they would still, they would take whatever they could get. So it is nice that there's more

01:35:08 ◼   ► variety. But first of all, I think Apple has been doing a great job of increasing the variety in the

01:35:14 ◼   ► iPhone line recently. And they're going to do it again with a foldable one soon. So watch out for

01:35:18 ◼   ► that. And maybe the 20th anniversary one, like not that they're one company is never going to give you

01:35:22 ◼   ► all the diversity of the Android space. But for a long time, there was one iPhone and then there was

01:35:27 ◼   ► a couple of them and they were all very similar, just different sizes. And they really have blossomed

01:35:31 ◼   ► lately with the air and even the mini and the foldable one. And, you know, like, I think they're doing a

01:35:36 ◼   ► pretty good job and they could extend that a little bit as long as they're making sure that

01:35:39 ◼   ► they like, you know, when they didn't have a big phone, that was a problem. But I think they're

01:35:43 ◼   ► covering a lot of those bases. But I do think the massive variety in Android only becomes the decision

01:35:49 ◼   ► point after someone has already chosen Android because that's within their budget.

01:35:52 ◼   ► And even then, like when you look at what most people like, what most Android users are using

01:35:57 ◼   ► looks like, you know, a mid-sized phone, just like Apple's phones. Like it isn't the form factor

01:36:03 ◼   ► that is that is making people choose it. It's almost always price. How would Apple possibly

01:36:09 ◼   ► address that the low price market? And they I think they are addressing it down to the level

01:36:15 ◼   ► they are willing to address it. But or able because like cameras are expensive, you know,

01:36:20 ◼   ► like the screens are expensive. It's tough, right? Like when when people talk about Android having,

01:36:25 ◼   ► you know, worldwide, whatever it is, like 75 percent, whatever the worldwide market share is,

01:36:28 ◼   ► that's not a bunch of people using flagship Samsung and Google phones. It's a whole bunch of people

01:36:34 ◼   ► using some like very inexpensive phones with very inexpensive components that are nowhere near the

01:36:39 ◼   ► cutting edge of what the high end stuff and pretty much every iPhone is offering. That's a market that

01:36:44 ◼   ► I don't think Apple wants to address because the the compromises it would take to address it from

01:36:51 ◼   ► Apple's point of view would be so vast. I don't think they're in it. I think that I think Apple is very happy

01:36:58 ◼   ► taking the percentage of profit in the cell phone industry that they do. Now, that was very different from

01:37:04 ◼   ► the Mac. Like the reason the MacBook Neo made so much something to do is that Apple's share of the PC laptop

01:37:12 ◼   ► market was way lower than their current share of the smartphone market. And I think they must have seen

01:37:19 ◼   ► that as something that like from Apple's point of view, the Neo is not very compromised. They really did a

01:37:25 ◼   ► very like they they really kind of nailed like what can we make for a significantly lower price than our other

01:37:31 ◼   ► stuff that we can still feel proud of. And you look at the Neo like it's cool. I don't think Apple could make

01:37:38 ◼   ► anything that would be a Neo version of the iPhone that would be like half the price of iPhones today,

01:37:46 ◼   ► but still using new components. The Neo that the MacBook Neo, they really had that opportunity because

01:37:52 ◼   ► it was a totally different market. They had totally different trade offs they could make that would save

01:37:56 ◼   ► a huge amount of costs without making what they view as a crappy product. I think to go back to the

01:38:03 ◼   ► question of like, you know, how do you entice Android users? Uh, John stole one of my answers,

01:38:08 ◼   ► which was different form factors. You know, do you want a foldable phone? Well, you can't have a

01:38:12 ◼   ► foldable iPhone. Not yet. Anyway. Um, the only other thing I can think of, which I will be the first to say

01:38:17 ◼   ► is extremely esoteric and nerdy. And I get that and I acknowledge it, but I was trying to think about

01:38:23 ◼   ► like, what would I, what did I covet in the past that Android could do that iPhones couldn't? And the only

01:38:29 ◼   ► thing I could think of is that it is possible, or at least last I heard, it is possible to have like

01:38:36 ◼   ► a TSR in DOS speak. You could have a, a app that has a component that, that still runs, even if the

01:38:43 ◼   ► app isn't running in iPhones and iOS has actually gotten much better about this over time. There's

01:38:48 ◼   ► very few use cases that I can think of that you can't make work with iPhone software today with,

01:38:55 ◼   ► iOS software today or apps today, but that's the only thing that I always thought, man, that would

01:39:00 ◼   ► be cool. Now you, the, the question you should ask me is, well, why would that be cool? Casey? And I've

01:39:05 ◼   ► got no good answer, but that's the only software trick that I can think of that. I knew Android

01:39:10 ◼   ► thing, Android phones could do that, that iPhones can't. And I don't even know why that would be

01:39:15 ◼   ► useful, but I feel like it would be useful, but that's it. And there are some like amazing,

01:39:20 ◼   ► fun capabilities that Android phones have that people love a lot that Apple's just not going

01:39:24 ◼   ► to do. Like, you know, some of the ways that Google's integrating, um, like some of their AI features and

01:39:29 ◼   ► everything, like the ways things like widgets work, like there, there are just some fundamental

01:39:33 ◼   ► differences that people, that many people do just prefer on Android, you know, especially if you're,

01:39:39 ◼   ► if you're heavily into the Google ecosystem, like there's a lot of good reasons for that,

01:39:42 ◼   ► but Apple's never going to make those kinds of changes because that's just not what iOS is.

01:39:47 ◼   ► It isn't how iOS works. It isn't Apple style. It isn't iOS style. So they're never going to win

01:39:51 ◼   ► over those people. But again, like those people, I, I don't think Apple has a chance of winning them

01:39:56 ◼   ► over no matter what Apple does. Cause that's, that's not what those people are looking for.

01:40:00 ◼   ► So instead, if Apple were to focus on growing the iPhone market significantly, it would basically

01:40:05 ◼   ► entirely need to be about price. And again, we, as we talked about, like, I don't think,

01:40:09 ◼   ► I don't think they have a lot more room they could go down and, and still have it be

01:40:14 ◼   ► something that Apple wants to sell. And we can get to that. It's just because phones are still

01:40:18 ◼   ► kind of cutting edge. Like we're still in the phase where like everyone can essentially make

01:40:22 ◼   ► their phones a little bit better every year, even if it's only just like slightly better screen

01:40:25 ◼   ► technology, slightly better cameras, slightly better, uh, you know, uh, battery life or whatever.

01:40:31 ◼   ► Um, and, and, and the CPU obviously and GPU and stuff. So they're, they're still like,

01:40:35 ◼   ► still like getting better. Like I think everyone, whatever the economic turn, it was like this,

01:40:40 ◼   ► the phones are not, haven't completely satisfied the market because everyone has the complaints

01:40:44 ◼   ► like, Oh, my phone died. I wish everyone would love their bat, their phone to be a little bit

01:40:47 ◼   ► lighter for the battery to last a little bit longer for the screen to be a little bit brighter and for

01:40:51 ◼   ► it never to be slow. We're not quite there yet. Whereas with laptops, uh, especially before the

01:40:56 ◼   ► dawn of local AI, which most people are still at this point, not really using it, it does web

01:41:01 ◼   ► browsing. You can run a spreadsheet, you can watch a movie on it. It's everything is fine. Like,

01:41:05 ◼   ► and even the battery life has gotten pretty amazing. So they're, but laptops are closer,

01:41:08 ◼   ► closer to satisfying. And as laptops approach that kind of like, well, we're, we're starting to be

01:41:14 ◼   ► able to satisfy most people's needs. It created this section of the curve where it's like, well,

01:41:20 ◼   ► you can make a laptop with a phone chip and most people will find it extremely satisfactory.

01:41:24 ◼   ► We might get there with phones with advances in technology and solid state batteries and so on

01:41:28 ◼   ► and so forth. Or eventually the flagship phones are so good that you see this little section

01:41:32 ◼   ► underneath. It's like, you know, we can make a phone for half the price that most people would

01:41:37 ◼   ► find entirely satisfactory. We're just not there tech wise with phones because they are so miniaturized

01:41:42 ◼   ► and so demanding and they're on the cell network and we use them all day. Like they're, they are not

01:41:48 ◼   ► quite yet completely fulfilling all of our needs. We're still advancing on them. It's, it's just,

01:41:53 ◼   ► it's, it's just a younger product, right? We couldn't make these kinds of phones at all.

01:41:57 ◼   ► Not too long ago, whereas the laptop has been around much longer. So watch for that. This is not a

01:42:01 ◼   ► thing that is unchangeable forever. Maybe sometime in our lifetime, technology will exist to make a

01:42:08 ◼   ► phone that is satisfying in the way that the Neo is satisfying, uh, for significantly less money.

01:42:14 ◼   ► And when that happens, probably five years later, Apple will do it.

01:42:17 ◼   ► All righty. And then finally for ask ATP in the past, you have mentioned that it is recommended that

01:42:24 ◼   ► you create a separate Apple account for doing development. My question is, how does one go about

01:42:28 ◼   ► doing this? When I go to sign up for a new account, I'm required to provide an email address and phone

01:42:32 ◼   ► number. My phone is already linked to my existing Apple account. So it is not valid. I asked at the

01:42:36 ◼   ► Apple store and they didn't know I hit up the Apple support app and it says it's Apple's policy for every

01:42:40 ◼   ► Apple account to be linked to a phone number for quote security and recoverability quote. How does one go

01:42:44 ◼   ► about actually creating a separate account apart from inventing a time machine to go back in time

01:42:47 ◼   ► before you were required and associated phone number? I don't have any good answer for this. I genuinely am

01:42:54 ◼   ► not sure. Well, let's revisit the premise here, which is, uh, creating a separate Apple account for

01:42:58 ◼   ► doing development there. I think a lot of the reasons the particular people of our age and our circles

01:43:04 ◼   ► do this is because we have a time machine, which is called being old. And we had Apple IDs a long time

01:43:11 ◼   ► ago. Uh, a lot of us have Apple IDs that were not email addresses. My Apple original Apple ID was not

01:43:17 ◼   ► an email address. It was just a username with no at sign in it whatsoever. Uh, eventually Apple made us

01:43:22 ◼   ► change all those to email addresses. But because we had that from way back in the day later when the

01:43:28 ◼   ► Apple ID system was, you know, becoming more advanced, you could create an Apple ID with your phone number

01:43:33 ◼   ► because you had whatever your cell phone number and your old Apple ID that maybe didn't even have a

01:43:37 ◼   ► phone number. Maybe you had your home phone number or something. It was like, it was just still there.

01:43:40 ◼   ► So now you had two Apple IDs and a lot of us in that situation with two Apple IDs made the decision

01:43:46 ◼   ► that we're going to do development on one and the other one will be like our home thing or whatever.

01:43:50 ◼   ► So, and then we, then it's kind of like a, you know, back solving and say, well, since I had two

01:43:53 ◼   ► of them, I decided to use one for that or whatever. But setting that aside, the reason someone might

01:43:57 ◼   ► still want to do this today, in my opinion, and maybe you two have different opinions, uh, is that

01:44:02 ◼   ► the account for your apps is so fraught because you never know what the heck Apple's going to do

01:44:10 ◼   ► related to the app store that you kind of want to isolate the evil to, and I know Apple did all this

01:44:16 ◼   ► stuff behind the scenes now to say, oh, you think that's a separate app already, but we know you're

01:44:20 ◼   ► the same person using both of them. So this is not foolproof, but it's just one extra layer of defense

01:44:24 ◼   ► where someday they wake up and decide your app is banned. And in fact, it's banned so hard that your

01:44:30 ◼   ► whole Apple ID is banned. Then that won't destroy all your iTunes, the movies you bought on iTunes or

01:44:35 ◼   ► whatever, like the separating your personal from your business in general is a good practice.

01:44:40 ◼   ► Uh, and that's why I still recommend to people that I say, look, I'm not going to lie to you. It's

01:44:45 ◼   ► going to be a hassle. Juggling two Apple IDs is a hassle, especially since Apple still does not let

01:44:49 ◼   ► you log in with a passkey with the second Apple ID that you're not going to join your Mac. Please,

01:44:52 ◼   ► somebody fix that. Um, it's going to be a hassle, but it having that separation is nice because I would

01:44:58 ◼   ► never want like my family photo library, everything I've ever bought from Apple, all of my various iCloud

01:45:05 ◼   ► sync notes and stuff, my family plan, blah, blah, blah, that we're in a family, blah, blah, blah,

01:45:09 ◼   ► personal Apple ID. And then my apps developer Apple ID. The only thing that developer Apple ID does is log

01:45:17 ◼   ► into App Store Connect and, you know, register for WWDC and do all that stuff. Is that separation really

01:45:23 ◼   ► saving me? Apple knows that I have both of these accounts. If they banned it and wanted to ban it so hard,

01:45:27 ◼   ► they would probably ban my other one too, but I'm hoping that it provides a little bit of

01:45:30 ◼   ► compartmentalization. So that's why I do it. That's my opinion on why a second Apple ID might

01:45:34 ◼   ► be useful before we get into how you make one. What do you guys think of that? Do you have two Apple

01:45:38 ◼   ► IDs? Do you think it's a good idea? Well, there's a huge other reason to do it, which is if you have

01:45:43 ◼   ► a company entity to put it on, to tie it to. Oh, that's right. Yes. Marco coming with this one for

01:45:47 ◼   ► sure. Yeah. So, um, if you are developing apps under your own personal name, um, then that's fine.

01:45:54 ◼   ► Uh, but it's very commonplace in the U S at least, I don't know how other countries work,

01:45:58 ◼   ► but in the U S it's very commonplace for people to do their side businesses or main businesses in

01:46:04 ◼   ► some kind of corporate entity, an LLC, an S corporation, an LLC being taxed as an S

01:46:09 ◼   ► corporation, like what, you know, something like that. This is how I've always done my businesses.

01:46:13 ◼   ► They've always been in LLCs. This makes a lot of things a lot easier, but if you have a company that

01:46:19 ◼   ► you are developing the apps under, and you want to be taxed through that LLC or whatever

01:46:23 ◼   ► it is, you're going to need a, a company account, a company, Apple ID and a company developer account.

01:46:29 ◼   ► If you ever intend to make any money from it, obviously talk to your, talk to an accountant

01:46:34 ◼   ► or whatever, but like having an LLC in the U S is not that hard, not that expensive and not that

01:46:39 ◼   ► difficult for tax, you know, stuff. So that's generally what many people do and what I recommend.

01:46:44 ◼   ► But anyway, in that case, you can't use your personal Apple ID. You have to have a second

01:46:49 ◼   ► Apple ID for the LLC or whatever. That's why you would do it. Um, as to what the people at the Apple

01:46:56 ◼   ► store and Apple support app said, uh, they don't know they're delightful. They mean, well, they can't

01:47:01 ◼   ► answer questions like this. Like this is not within their expertise. They kind of esoteric. Although

01:47:07 ◼   ► before you go on, there's one point that you, I thought you were going to make that you didn't,

01:47:10 ◼   ► which is, Hey, guess what? If you ever want to sell one of your apps, well, a lot easier when

01:47:16 ◼   ► it's confined to its own Apple ID with the whole, like you've done this more than, uh, you know, I've

01:47:20 ◼   ► never done this at all, but I've heard you talk about it. Like, I think that makes that easier as

01:47:23 ◼   ► well. Right. And that's a little bit outdated. Um, there they, Apple has over the years developed

01:47:28 ◼   ► methods to be able to transfer ownership of an app to a different developer account. When they first did

01:47:34 ◼   ► it, there was a bunch of restrictions. Like if it had ever used iCloud, it couldn't do it. I believe

01:47:38 ◼   ► that none of those restrictions are still true. I believe not even the bundle one. If it's ever

01:47:42 ◼   ► been used in a bundle, you can't do it. Uh, I don't know about that one, but, um, over the years,

01:47:46 ◼   ► they, they have made it more possible to move apps to a different developer account. Um, that being

01:47:52 ◼   ► said, you are right. It is easier to just buy the developer account, but, um, I've, I think in most

01:47:58 ◼   ► cases, most lawyers, um, when you're buying a business, most lawyers don't buy the business entity.

01:48:06 ◼   ► They buy the assets of the business entity. So like if I wanted to sell overcast, no one is going to

01:48:12 ◼   ► come by and say, I'm going to buy overcast radio LLC from you. They're going to say, I'm going to

01:48:17 ◼   ► set up a new LLC and we're going to agree to transfer overcast assets to that new LLC.

01:48:22 ◼   ► the Apple ID and asset though. Well, but the Apple ID is for that business entity. I know,

01:48:27 ◼   ► but you can change what Apple ID is. Like I had a person, I had a non-business Apple ID that I

01:48:31 ◼   ► converted to a business ability. Presumably I could convert it back. I don't, I wouldn't guarantee

01:48:35 ◼   ► that. Um, what I have heard is that the process of changing the business entity or even the name of

01:48:42 ◼   ► the business entity on an Apple ID is incredibly difficult to get Apple to actually do.

01:48:46 ◼   ► No, I went through it. It is difficult, but it is possible to do it. Maybe it only goes in one

01:48:51 ◼   ► direction. I don't know because I only went from not business entity to business entity on my developer

01:48:55 ◼   ► account. And that was incredibly painful and dumb and took a really long time, but it did happen

01:48:59 ◼   ► eventually. Yeah. So anyway, I think the idea of like having it be separate so that people can buy

01:49:05 ◼   ► your app more easily. First of all, I think is a little optimistic for most people, but also like

01:49:09 ◼   ► I think many acquisitions, if you, if that does happen, many acquisitions don't work that way

01:49:13 ◼   ► anyway, because they'll want to make their own new thing. Did you hand off the, uh, the Instapaper

01:49:17 ◼   ► Apple ID or no? You know, I don't remember how we did that. Honestly, because they like, they didn't

01:49:23 ◼   ► buy the LLC. They set up their own new company and we transferred everything over. I don't remember

01:49:27 ◼   ► what we did for the developer account to be honest. I think you might've given them the Apple ID

01:49:31 ◼   ► because I think that was, could have moved before transfers. Yeah, it probably was. And, and I don't

01:49:34 ◼   ► think Instapaper used iCloud for anything. Um, so I might've been able to do, or maybe iCloud didn't

01:49:39 ◼   ► exist than I remember back then. Yeah. I don't know. But, uh, anyway, as you were getting to

01:49:44 ◼   ► for, for like, how do you register another one? I came into this problem as well. I forget. I think

01:49:48 ◼   ► I had complained about it on the show when I was like, I want to make an Apple ID for testing

01:49:52 ◼   ► purposes. I know you can make sandbox Apple IDs a lot easier, but I like, I wanted to make

01:49:55 ◼   ► a real Apple ID. It wasn't for like app testing purposes. I think this was me trying to like

01:49:58 ◼   ► do macOS 10 testing or something. And I wanted to have other Apple IDs that I could do stuff

01:50:02 ◼   ► with. And for a while, I, again, I think I complained about it on the show. I just literally

01:50:07 ◼   ► could not create an Apple ID. Like it just, I couldn't do it. I was getting errors or like

01:50:12 ◼   ► it asked me for stuff that I didn't want the phone number thing. Like, Oh, they want a phone

01:50:15 ◼   ► number for you. Like one of the answers in the old days was like, Oh, get a Google voice

01:50:18 ◼   ► number. But I don't think they're handing them out anymore. And I think Apple rejects Google

01:50:21 ◼   ► voice numbers. Like that basically like synthetic voice over IP voice numbers and things like

01:50:26 ◼   ► Apple's requirements for what it takes to open an Apple. We call an Apple ID. Sorry. They're

01:50:31 ◼   ► called Apple accounts. Now Apple's, you know, what does it take to, to open a new Apple

01:50:35 ◼   ► account and will it actually work on whatever system you're trying to do it on? Those answers

01:50:39 ◼   ► change all the time. And to Marco's point, asking somebody quote at Apple about it, whether it

01:50:43 ◼   ► is customer support or an AI chat bot or a person in a retail store, I wouldn't trust anything

01:50:50 ◼   ► they say because it's not a part of the business they interact with frequently. Like they're

01:50:54 ◼   ► just like, you know, Oh, you're a new Mac user. You're going to set up your very first

01:50:57 ◼   ► Apple ID. Sure. That'll work because you've got all the information available and you're just

01:51:00 ◼   ► the person. Although again, I couldn't even do it under that scenario back in the

01:51:03 ◼   ► day. Uh, but if you're trying to open multiples, yeah, I don't know, get a burner phone, use

01:51:08 ◼   ► your landline. If you still have one, I think that's how I ended up doing things. I have landline

01:51:12 ◼   ► number and a cell phone number. Like it's difficult, but it is possible. And if you do it the other

01:51:18 ◼   ► order that I did it, don't do it the way I did it, which is come in with an Apple ID. There's

01:51:22 ◼   ► ancient and it's not even an email address. And then just add a regular quote unquote, regular

01:51:26 ◼   ► Apple ID at me.com or no itools.com or whatever the hell it was. And now I have two. Yay. Instead,

01:51:31 ◼   ► start by creating a business entity thing. And if you create a business entity, I can tell you,

01:51:36 ◼   ► if you're going to sell things through the app store, we all have to have a phone number associated

01:51:39 ◼   ► with our business. That is not our other number. Cause if you want to sell in the EU, they demand,

01:51:42 ◼   ► uh, you know, a phone number and you probably don't want your home phone number posted on

01:51:46 ◼   ► the app store in the EU. So it's kind of like this whole sort of big windup of like make an LLC,

01:51:54 ◼   ► get a mailing address for the LLC. That's not your home address. Get a telephone number for

01:51:58 ◼   ► the LLC. That's not your home telephone number. And then once you've gathered all that and done

01:52:01 ◼   ► all that stuff, then you should probably be able to sail through the Apple account creation process

01:52:06 ◼   ► because you're creating a business account from day one with business info. You've got your

01:52:10 ◼   ► DUNS number, you've got all your address and your phone number, and you got everything ready to go.

01:52:14 ◼   ► I've never actually done that, but I imagined it's got to be easier than what I ended up doing,

01:52:19 ◼   ► which was having a weird old personal Apple ID and watching it evolve over the years until I

01:52:23 ◼   ► eventually converted it into an LLC, uh, Apple ID. Yeah. And there's also like,

01:52:27 ◼   ► if you want to have a phone number that you can use for your business, you don't have to have like a

01:52:32 ◼   ► whole separate cell phone plan. Like you could, you could have like a cheap VoIP plan or you,

01:52:38 ◼   ► maybe you could get like some kind of like, you know, one of those like very low use emergency

01:52:41 ◼   ► only cell phone things. Like my phone number costs me $9 a month. Yeah. Like you can do stuff like

01:52:46 ◼   ► that. You know, you can get like, you know, PO boxes at a UPS store as your address or,

01:52:51 ◼   ► you know, whatever, like, I don't think Apple will let you do a PO box. Oh, okay. Well,

01:52:54 ◼   ► but I'm sure like when they were doing the EU thing, whatever it was where everyone had to get

01:52:57 ◼   ► an address, I think you're not allowed to use a PO box. So you do have to like, again, there,

01:53:01 ◼   ► there are companies that will do this for you if you pay them. Yeah. Many times though, like if you

01:53:06 ◼   ► form an LLC through an accountant, um, many times the accountant will let you use their office

01:53:12 ◼   ► address as the LLC process address. Be careful for that though. If they move or retire, it screws with

01:53:16 ◼   ► stuff. True. Yeah. But anyway, so there's, you have options, but that's, that's generally like the way

01:53:21 ◼   ► to do it. Um, and as for, I did want to very quickly go on a totally different tangent. Us,

01:53:27 ◼   ► I would love the Ternus era of Apple to reconsider the flow of the stores. The experience at a modern

01:53:39 ◼   ► Apple store is so crappy in so many ways because the stores are built with the structure and assumption

01:53:49 ◼   ► of a time that has long passed that like, this will be a place that people will explore our

01:53:56 ◼   ► products and talk to a genius and it'll be so nice. And like Apple stores basically are DMVs that look

01:54:03 ◼   ► nicer now.

01:54:04 ◼   ► The DMV, you get a number and you know where you are in line.

01:54:07 ◼   ► That's see, that's the problem. Like the Apple store functionally is the DMV now, but they are

01:54:14 ◼   ► still seemingly in denial about that. And so they don't, they don't work as well as DMVs do.

01:54:19 ◼   ► They don't work as well as the deli counter.

01:54:20 ◼   ► Right. Um, and, and yeah, sorry for non-US people. That's the department of motor vehicles. It's the,

01:54:25 ◼   ► the office is here that you go to get your driver's license and stuff.

01:54:27 ◼   ► It's RMV in the, in Massachusetts, by the way.

01:54:30 ◼   ► Yeah, whatever it is. Yeah. So like Apple stores have tons of people who are fighting for

01:54:37 ◼   ► appointments to get their broken phones fixed. Like that is the basic, the most common thing people are

01:54:42 ◼   ► there for is like my phone broke or died. I need a new one or I need you to fix it or whatever.

01:54:46 ◼   ► And you need to tell me it's going to be extraordinarily expensive. And I didn't buy the

01:54:50 ◼   ► iCloud storage and I didn't buy the Apple care. And you're going to tell me how horrible that is.

01:54:53 ◼   ► And it's going to suck. Most people in the Apple store are sitting around looking sad about their

01:55:00 ◼   ► broken phones, waiting in cues that are not apparent to them that I think have a pretty high,

01:55:07 ◼   ► like forgetting rate of like you, like you get forgotten because everyone's just identified

01:55:11 ◼   ► by the color of the shirt they're wearing. Another person comes in with a blue shirt and forget it.

01:55:15 ◼   ► Right. Or it's like, Oh, go, go over there and talk to Sam. Who the heck is Sam? And Oh,

01:55:19 ◼   ► it's that personal blue shirt. Yeah. All seven of them. Like, and, and you go and it's like,

01:55:24 ◼   ► and people, all the blue shirts are like standing around hovering, appearing to be doing nothing.

01:55:28 ◼   ► And there's like two of them who are working their butts off. And it's like,

01:55:31 ◼   ► it's a really weird setup and system. And it's, it just seems like it is based in

01:55:36 ◼   ► fundamental denial about what they actually need to be today. Just in terms of sheer volume,

01:55:43 ◼   ► like they need a lot more stores. They need a lot more capacity for appointments and genius

01:55:49 ◼   ► appointments are also never served on time. Like they're always late. So you, if you have an

01:55:54 ◼   ► appointment at 1230, you go at 1230, you're going to be there till two. The whole system is straining

01:55:59 ◼   ► under load. It seems like Apple is not maybe aware or acknowledging that. And the experience as a

01:56:08 ◼   ► customer, like I now dread having to go to the Apple store for something, unless I'm just buying

01:56:12 ◼   ► something and picking up real quick. But like, if I have a service need, I dread going there. Not

01:56:16 ◼   ► because the people are bad. Cause they're not, the people are very nice. And I, I've, I've always had

01:56:21 ◼   ► good experiences with like, once I actually get a person, it's, it's always very pleasant and

01:56:25 ◼   ► they're, they're very good, but they don't have the capacity they need. And the way they organize

01:56:31 ◼   ► their traffic and manage their traffic is also terrible from the customer point of view. Like,

01:56:36 ◼   ► so I don't know how much they have to change here to make this significantly better, but what they have

01:56:42 ◼   ► now has not scaled well at all to its current level. And I, and I hope, I hope at some point in this

01:56:50 ◼   ► new era of leadership at Apple, I hope they think of addressing that somehow. And I don't know what

01:56:55 ◼   ► that looks like. It could just be, you need to order, you know, open a lot more stores. Um, but I

01:57:00 ◼   ► think some basics like a queue that people can actually see and kind of know where they are and

01:57:06 ◼   ► know, and, and, you know, be able to figure it out more easily, I think would be a pretty big help.

01:57:12 ◼   ► Yeah. We've been complaining about the lack of lines at Apple stores for so long now, it's hard to

01:57:15 ◼   ► believe it's going to change, but I want to rewind quite slightly before that tangent, just to hear from

01:57:19 ◼   ► Casey, do you have two Apple IDs or one?

01:57:21 ◼   ► Yes, I have one that is my personal stuff. And I don't, I'm going to use that one for fast text.

01:57:27 ◼   ► It was so darn long ago. I think I did, but everything else is under a different Apple ID.

01:57:31 ◼   ► That's held by my LLC, just like you described. I don't think it has an associated phone number

01:57:37 ◼   ► because I think I made it long enough ago. Like you were saying that it didn't need one,

01:57:40 ◼   ► but I echo what you two were saying that it, if you were looking to make money from your app,

01:57:47 ◼   ► and even if you're just looking to release your app, but especially if you're looking to make money,

01:57:51 ◼   ► I can't recommend enough getting a completely separate Apple ID. Treat that as its own entity.

01:57:57 ◼   ► Never the two shall meet just like you would, at least in the United States with like a business

01:58:01 ◼   ► checking account versus a personal checking account. You want very clear lines between the two just to

01:58:05 ◼   ► make sure everything is clear as day. Yeah. Yeah, definitely. I've definitely,

01:58:09 ◼   ► if you're going to have an LLC in the U S give it its own bank account, it makes everything so much

01:58:13 ◼   ► easier because then it's like, what is business expense? Everything that was charged with this

01:58:17 ◼   ► account. Yep. It's very, very simple. Very easy. Thanks to our sponsor this episode, Squarespace.

01:58:23 ◼   ► And thanks to our members who support us directly. You can join us at ATP.fm slash join. One of the

01:58:29 ◼   ► many perks of membership is ATP overtime, our weekly bonus topic this week on overtime,

01:58:34 ◼   ► we're going to be talking about some new rumors about the iPhone 18 family coming up. Um,

01:58:40 ◼   ► didn't make it in the full show. So we're going to talk about it in the, in overtime. You can join

01:58:43 ◼   ► to listen to ATP.fm slash join. Thanks everybody. And we'll talk to you next week.

01:58:51 ◼   ► And you can find the show notes at ATP.fm. And if you're into Mastodon, you can follow them.

01:59:07 ◼   ► And if you're into Mastodon, you can follow them at C-A-S-E-Y-L-I-S-S. So that's Casey Liss,

01:59:27 ◼   ► m-a-r-c-o-a-r-m-n-t-marco-r-m-n-s-i-r-a-c-u-s-a-c-ra-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-

01:59:57 ◼   ► beach trip and i was curious uh because i was ribbing you earlier about that it shouldn't take

02:00:02 ◼   ► you long to pack because you have so little space to pack into and insofar as your cars are tiny

02:00:07 ◼   ► um and i was curious have you seen the trunk of an accord it's not that tiny have you seen the

02:00:13 ◼   ► back of aaron's car um so everything's small compared to a bus right well and then we put

02:00:18 ◼   ► a toolie on top uh anyway uh so when you go on a trip john and this does not necessarily mean the

02:00:23 ◼   ► beach so i was i was curious like when you pack for a regular trip say you're going to the midwest

02:00:28 ◼   ► to visit family how do you what do you pack how do you pack what do you what is your approach and then

02:00:33 ◼   ► i'm especially interested to hear what is your approach for the beach and i think that the

02:00:38 ◼   ► difference between you and i i'm going to wager is that we tend to bring a ton and a great example

02:00:44 ◼   ► of this i think we've talked about this in the past is that we bring our own beach chairs to the beach

02:00:49 ◼   ► and my understanding is you typically stay in the same house every year and you know that they have

02:00:53 ◼   ► beach chairs there and so you don't bring beach chairs and that that in of itself is a ton of

02:00:58 ◼   ► space but i think there's a lot more to it than that so when you go on a trip what are you bringing

02:01:03 ◼   ► are you bringing a ubiquity travel router john are you bringing a sonos rome like i tend to do

02:01:09 ◼   ► what are you bringing when you go on a trip and especially a beach trip well the additional context

02:01:13 ◼   ► that will add uh comparing my packing to casey's was i believe at one point casey posted a picture

02:01:18 ◼   ► of the back of his cavernous volvo suv i think i just shared that with you privately i don't think i

02:01:23 ◼   ► posted it publicly and the stuff that was in there that we were looking at beach chairs doesn't even

02:01:28 ◼   ► begin to describe the category of things that was in the back of this car that i would never take on

02:01:33 ◼   ► a trip with me i i don't remember the specifics if you want to enumerate some of the things that

02:01:38 ◼   ► our jaws were dropping about casey oh gosh i i'm trying to remember i'm also trying to find the

02:01:42 ◼   ► photo because what we do is so i here's one of the things that i remember i think you had like

02:01:46 ◼   ► essentially uh cases of drinks whether it's soda or whatever not just like one two liter bottle of

02:01:54 ◼   ► soda or something but like a case of soda from like costco like from like a warehouse store

02:01:58 ◼   ► yep we're gonna pack that and bring on the trip beach chairs food like and we would look at this and say

02:02:04 ◼   ► you know casey wherever you're going on vacation you can buy soda they have it there it's there already

02:02:10 ◼   ► you can get it you do not need to like think about like the bulk and weight and potential danger

02:02:16 ◼   ► of a case of soda as a choice to put in the back of your car to go on a trip it's like on every axis

02:02:23 ◼   ► of choosing things to pack in your car it is like bad wrong no don't do this absolutely not and he's got

02:02:29 ◼   ► it in there just so much stuff now look you got a big car hey you know and you've got you've got a

02:02:34 ◼   ► roof rack on top of the cavernous car and you want to i'll send you a picture of that in a second yeah

02:02:39 ◼   ► you do you because obviously you you bought the giant car at least you're using the giant car

02:02:43 ◼   ► even even more so using the giant car because is it is your car three row i forget it is yes all

02:02:49 ◼   ► right so you got but you're putting down the third row when you're going assuming that's right yes yeah

02:02:52 ◼   ► right but anyway it's huge and you've got the roof rack which you could probably barely reach

02:02:55 ◼   ► because the car is so big you do you but anyway i'm not an suv person i don't have one i've never

02:03:01 ◼   ► owned one i just do sedans the accord sedan is a quote-unquote full-size sedan and the trunk is big

02:03:06 ◼   ► but it's a sedan the trunk is only big compared to the small to mid-size suvs that people think have a

02:03:12 ◼   ► lot of room in them but actually when you open up the trunk the back the headrests are like two inches

02:03:16 ◼   ► from the window glass because they the entirety of that car has been taken up with space for the

02:03:21 ◼   ► passengers and they have the little truncated back and they're like i've got a big suv i got

02:03:25 ◼   ► a lot of storage space like no you don't my accord's trunk is bigger but anyway when i pack

02:03:30 ◼   ► uh this is a thing that i i'm sure marco has already starting to realize in case he will realize soon if

02:03:35 ◼   ► he hasn't already uh if you have children as they get older the amount of stuff you have to pack

02:03:42 ◼   ► decreases yes you would think it would increase like oh they're getting bigger aren't their clothes

02:03:46 ◼   ► bigger all these big teenage boy jeans are taking them all this room no babies their crap takes up so

02:03:51 ◼   ► much room and then toddlers it shrinks a little bit because you don't need so much stuff for them and it

02:03:55 ◼   ► shrinks and it shrinks so now that both of my children are essentially adults although sometimes

02:03:59 ◼   ► i forget about that um and sometimes they do as well they actually have less stuff but still we've

02:04:05 ◼   ► had these accords which actually have grown a little bit over the life of the kids we've gone trips in

02:04:09 ◼   ► civics back when we just had a civic but eventually i got accords we'd go on family trips and we would

02:04:13 ◼   ► find a way to wedge all that crap in there and also when we just had one kid it was easier than packing

02:04:19 ◼   ► for two kids and anyway so it all worked out we always fit everything in no roof racks no nothing

02:04:24 ◼   ► it just all goes in the trunk but what that means is no beach chairs one beach chair would make it so we

02:04:28 ◼   ► can't pack one like because that's not because it's just it is a poor choice for packing it is not dense

02:04:35 ◼   ► it is uh incompressible in various dimensions that are bad for packing in the trunk of a sedan

02:04:40 ◼   ► so no beach chairs we do bring a beach umbrella um and just because they don't have them where we

02:04:47 ◼   ► are we always bring them and their sticks and they can mostly fit in so it's not too bad so let me

02:04:50 ◼   ► stop you right there just very very briefly i'm genuinely curious about this so if you were to go

02:04:56 ◼   ► to a different beach house which i know you would not do by choice but like let's say the owners of

02:05:00 ◼   ► this beach house decide they're not going to rent it or what we've been to different beach houses over

02:05:05 ◼   ► the years it's not always been the same one okay so how do you know if you need to bring a chair

02:05:09 ◼   ► i'm genuinely asking well when you rent a beach house usually they'll tell you like whatever

02:05:12 ◼   ► amenities they have like sometimes they have bicycles you can use and they'll say if they

02:05:16 ◼   ► have beach chairs or whatever um and so yeah like we just you know you you know what you're walking

02:05:21 ◼   ► into and if they don't say anything one way or the other guess what you can buy beach chairs when

02:05:25 ◼   ► you're there oh and often you can just leave them at the house and if you come back i'm way too uh i was

02:05:31 ◼   ► going to say cheap but let's go with frugal to do that well that's this is the ultimate cheapness

02:05:34 ◼   ► because it's like well think of the other thing casey i don't know if you've run into this if you

02:05:37 ◼   ► really you know if you rent a house especially a beach house but any kind of house i would imagine

02:05:42 ◼   ► this is like we were doing this days before airbnb or whatever um when you go there if it's like a

02:05:47 ◼   ► house house and you plan on cooking in the kitchen which we do because again see like we're not going

02:05:51 ◼   ► to go out to restaurants all the time it's like i'm kind of trying to keep it as low budget as

02:05:55 ◼   ► possible family vacation you know every single pot and pan in that place is going to be garbage you

02:06:00 ◼   ► know every knife is going to be so dull that you could not cut anything with it is just

02:06:04 ◼   ► it's just it's like a safety knife for a child and so what do we end up doing we go to the store

02:06:09 ◼   ► we buy a cheap pancake pan a cheap knife from the supermarket that is a thousand times sharper than

02:06:15 ◼   ► any other knife in the house and we put it in a particular drawer and we just leave it there and

02:06:19 ◼   ► guess what when we come back next year it's still there and it's still better than all the other knives

02:06:23 ◼   ► and if it's not go buy another 12 dollar knife from the supermarket like they have things there so

02:06:29 ◼   ► yeah we will you know how what are you going to do if there was no beach chairs we would go to the

02:06:34 ◼   ► store and buy a beach like we're going to beach places they sell beach chairs right but we've never

02:06:38 ◼   ► had to do that we've had to had to buy uh utensils and pans uh sometimes so we've never had to buy beach

02:06:44 ◼   ► chairs umbrellas just don't seem to be applied so we bring ours with us but yeah all the stuff we have

02:06:49 ◼   ► fits into the trunk of our car for four people for a week's vacation at the beach uh it does involve a

02:06:54 ◼   ► beach umbrella and sometimes an inflatable air mattress if we're really trying to you know

02:06:57 ◼   ► pack lots of kids into houses although these days as the kids all become adults no one wants to sleep

02:07:02 ◼   ► on air mattresses so we bring them less uh it's just clothes you know the stuff you want to bring

02:07:07 ◼   ► with you toiletries um my family apparently uh finds every pillow in the entire universe unsatisfactory

02:07:15 ◼   ► no matter where it is same but i don't bring a pillow because i don't have room for it okay to be

02:07:20 ◼   ► clear casey these pictures you just sent include such items as a watermelon you're calling you're

02:07:27 ◼   ► hauling a watermelon fans like you you know you can go to a grocery store when you get there but

02:07:33 ◼   ► now you can't get this watermelon well you can't get a costco watermelon which is like one third the

02:07:37 ◼   ► cost of the one at the grocery store i see i see cans of pringles i see a roll of paper towels i see

02:07:41 ◼   ► multiple fans i see a la croix a case of la croix a huge case of bottled water bottles yes bottled water

02:07:49 ◼   ► why so so the thing i'm understanding better we've had a little bit of this conversation in years past

02:07:55 ◼   ► i'm understanding better that i'm not saying i'm right let me just make it plain right now i'm not

02:07:59 ◼   ► saying i'm right but the approach that aaron and i take is that the only thing that we buy or things

02:08:06 ◼   ► that we buy when we get there are things that are particularly challenging to transport so typically

02:08:11 ◼   ► we'll go to the beach and i'll know just hear me out oh watermelons it's so perfect so easy to

02:08:16 ◼   ► transport no well it is easy to transport it's just there but like milk and oj and eggs and things like

02:08:23 ◼   ► that that we're not going to bring from home but you would basically everything else we bring if you

02:08:28 ◼   ► could just wait until you find a refrigerated compartment you're like we're bringing the milk

02:08:30 ◼   ► we would if we had a refrigerated compartment and truth be told we do bring a cooler with

02:08:35 ◼   ► some things in it but i will always go to the store and get like milk oj eggs you know some of

02:08:40 ◼   ► those sorts of things yogurts whatever um but basically everything else we bring you know whatever

02:08:46 ◼   ► whatever like uh beach drinks that we have uh bottled water which i 100 understand you're exactly

02:08:53 ◼   ► right we could buy that at the beach but it's like eight times the cost of what it is at costco

02:08:56 ◼   ► child-sized shovels complete with uh solid wooden handles yeah i mean the kids rolls of toilet paper

02:09:02 ◼   ► and paper towels and another fan oh well because you want the the noise from the fan fan for each

02:09:07 ◼   ► person yeah but it's the pillow thing with my family we have a four-person family and three of the

02:09:11 ◼   ► people in that four-person family insist on bringing their own pillows sometimes they want to bring two

02:09:16 ◼   ► pillows and so it's a bit excessive the good thing about the pillows well the good thing used to be

02:09:20 ◼   ► about the pillows is like look they're the last thing that goes in and guess what you can squish them

02:09:24 ◼   ► into pretty much any spot because they're pillows but then but then some of them got on the memory

02:09:28 ◼   ► foam pillow kick and those much more dense and you just harder to get those into the spots where you

02:09:32 ◼   ► want to wedge them but anyway i tolerate the pillow thing especially since worst case you can say oh you

02:09:37 ◼   ► really want the pillow that's on your lap for the whole drive because there's no other place for it

02:09:41 ◼   ► right and it's not so bad to have a pillow on your lap but it does make you hotter and i can't convince

02:09:44 ◼   ► them not to bring i don't bring any pillows i just use whatever pillows they have there and somehow i

02:09:48 ◼   ► survive but they all have to bring their pillows i am extremely picky about pillows i think we've also

02:09:53 ◼   ► talked about this in the past uh i tend to sleep with my arm under the pillow so you know it's like

02:09:57 ◼   ► mattress arm pillow head and because of that i like a just paper thin pillow it's absurd how thin i would

02:10:04 ◼   ► prefer my pillows to be but you know what for that week i just steal by the way enjoy your rotator cuff

02:10:10 ◼   ► problem later oh i'm sure you're right i i have no doubt they have those uh those beds that i always

02:10:14 ◼   ► see those like fake instagram ads for where it has like a place to tuck your arm you ever see those yeah

02:10:18 ◼   ► yeah i do notice that you're apparently only bringing two chairs that will change too because

02:10:23 ◼   ► eventually you're going to be like hey why did mom and dad get chairs and we don't oh no no no we do

02:10:27 ◼   ► have four chairs i don't think they were pictured you're right but we do eventually end up with four

02:10:31 ◼   ► chairs in here you can bring a whole living room set like why why stop this the thought technology we

02:10:37 ◼   ► had for this year was the they were selling at costco costco is our jam oh they were selling at costco

02:10:41 ◼   ► these instacrate things not a sponsor or anything like that i see it there but you can fold these to

02:10:46 ◼   ► nothing when you're not using them and then they become a fairly stable crate when you do need them

02:10:51 ◼   ► so like i put all of my technology into one of those crates uh we brought although we we always bring

02:10:56 ◼   ► and almost never use the switch to the base for pro controllers we have an apple tv which we do use all

02:11:03 ◼   ► the time um we have what else do i have in there uh a power strip is there a sonos setup hiding in there

02:11:09 ◼   ► there are two sonos which is big and a sonos rome which is small because again like a like a

02:11:16 ◼   ► casey being the the guy from ponyo who's got to spritz the water in front of him he needs music

02:11:20 ◼   ► wherever he goes otherwise he dries out we're gonna have to do that for a member special otherwise i'm

02:11:24 ◼   ► never gonna watch that movie but um anyways we and we bring like paper plates and the reason we bring

02:11:29 ◼   ► paper towels is because we get them cheap at home and it just kills me to spend five x what i would

02:11:34 ◼   ► have spent at home to get all these things we could just as easily bring because we don't have a

02:11:38 ◼   ► little baby car and i'm saying that actually not to insult you i genuinely mean that because like you said

02:11:43 ◼   ► earlier because we have the space as with attics as with homes we fill up the space because why not

02:11:49 ◼   ► and then in the tuli which is the roof racky thing i'm probably pronouncing it incorrectly we have like

02:11:54 ◼   ► the the all the beach stuff one of the fans uh one of the rolls of paper towels etc etc so i was just

02:12:00 ◼   ► curious so it sounds to me like and i'm not snarking at all you with the exception of the beach umbrella

02:12:05 ◼   ► in the pillows basically the only thing you're bringing is clothes and very little else is that fair to say

02:12:11 ◼   ► well i mean so tech wise uh just to touch on that i don't yeah i don't have a travel router i don't do

02:12:16 ◼   ► all that crap although the house we're at doesn't have great uh internet but it's gotten better over

02:12:20 ◼   ► the years but um i do i have been bringing the apple tv for many years whatever whatever my uh lowest

02:12:26 ◼   ► ranked demoted apple tv is i bring um it because i take lots of pictures and i want to show them

02:12:33 ◼   ► you know even just to just use it to airplay to the tv to show the pictures i've taken on the world's

02:12:38 ◼   ► crappiest tv with terrible contrast where none of my colors look right i every year i go there and

02:12:42 ◼   ► hoping this is the year they'll have got a new their tv is so old it pains me so much i do always make

02:12:47 ◼   ► sure the motion smoothing is turned back off but like this tv is so old and terrible this please let

02:12:52 ◼   ► this be the year they fix their tv but anyway um that's why it doesn't have airplay built in which a

02:12:56 ◼   ► lot of the modern ones do and also when the kids were little it's you know you can pick up put you can

02:13:01 ◼   ► put their shows on that even for the adult sometimes if there's some series like oh you gotta watch this

02:13:05 ◼   ► new show stranger things i've never heard of it oh good you know we apple tv's here i can go to my

02:13:10 ◼   ► netflix and i'll show it to you you can watch the first episode get you addicted so when you go back

02:13:13 ◼   ► home you watch you know that type of thing that's the only real tech we bring obviously every you know

02:13:18 ◼   ► casey would like strap a 65 inch tv to the roof of his car to bring exactly why not he's got the roof

02:13:22 ◼   ► oh i 100 percent would if i could you've got actually didn't you say john one i think it was

02:13:27 ◼   ► like last year the year before didn't you say that you were like on the precipice of buying a new tv for

02:13:32 ◼   ► this place if i remember i was like it would be so cheap and it would just be so much but it's like

02:13:36 ◼   ► why like just do it just they're so cheap you can buy a 300 walmart tv would be better than this thing

02:13:41 ◼   ► please just it's terrible um occasionally other people bring stuff like uh my brother has brought the

02:13:46 ◼   ► his uh quest headset which is the only reason i got to try that so the whole family tried that out this

02:13:50 ◼   ► is before the vision pro um but yeah there's not a lot of technology going it's mostly just

02:13:54 ◼   ► everybody and their stuff but of course every individual person in our family has because we're

02:13:58 ◼   ► adults now their iphone their ipad their laptop all their chargers and their cables all you know

02:14:03 ◼   ► that's just like your personal technology stuff that's but that's in their stuff every person has

02:14:07 ◼   ► a personal bag so every kid has their personal backpack which used to be a cute little kid

02:14:12 ◼   ► backpack but now is a gigantic one you know so that's and since i'm driving the car i don't have my

02:14:16 ◼   ► backpack with me and my backpack goes in between the the two kids in the seats because you know i

02:14:21 ◼   ► can't put it at my feet like they do but yeah it's mostly just uh you know clothes and uh sunscreen

02:14:27 ◼   ► and uh you know hairbrushes and toiletries and all the other stuff like that and we do bring towels with

02:14:33 ◼   ► us even though the houses offer towels we like to have our own and we do bring like a beach blanket but

02:14:36 ◼   ► here's the thing looking at the back of your packing your giant cavernous car and your roof rack

02:14:40 ◼   ► and everything the tip i will give if you do not have a gigantic car like this because i'm looking at what

02:14:45 ◼   ► you're putting in your back here i would never choose the things the containers that you have

02:14:50 ◼   ► put your belongings in to go including the instacart thing and i'll tell you if you're out there and you

02:14:55 ◼   ► do not have a giant box shaped cargo place in your huge suv soft containers no carry-on luggage no away

02:15:04 ◼   ► look i love away luggage i have a bunch of it they were sponsored the show way back in the day but i

02:15:08 ◼   ► honestly like their stuff no luggage nothing rectilinear nothing hard and rectangular because the way you get

02:15:15 ◼   ► out of the cargo space in a thing that is not essentially a cargo van is squishy stuff

02:15:20 ◼   ► duffel bags squishy things and yes the packing cubes use the packing cubes but then put the

02:15:26 ◼   ► packing cubes into duffel bags because you'd be surprised how much you can squish a duffel bag

02:15:31 ◼   ► and another duffel bag next to it and get things in and then the pillows that all the kids want

02:15:36 ◼   ► wedged on top and that weird uneven space in the top of the trunk of a sedan where there's like oh

02:15:40 ◼   ► nothing will fit there pillows will fit there and at the very end you put the hats on top

02:15:44 ◼   ► because the hats you don't want to squish and also pro tip uh when you're going on the ferry the bag

02:15:50 ◼   ► that has your lunch in it it's got to be easily accessible at the very very edge of the trunk so

02:15:54 ◼   ► you can just open that trunk yank out the bag and go up and test it if you yank out the the lunch bag

02:15:59 ◼   ► for the ferry and every other thing in the trunk expands to fill that space immediately you failed

02:16:04 ◼   ► reset you need to have it so you can take the thing out and put it back in when you're done

02:16:09 ◼   ► um yeah it my my trunk is packed i always do pack it because like casey said you fill the space that

02:16:14 ◼   ► you have and i've developed strategies over the years uh we'll see how we go this year uh we might

02:16:20 ◼   ► have a couple of challenges because people want to bring more stuff but you know i'm always fighting

02:16:25 ◼   ► back against that it's like we don't need that much stuff we just need what we know we're going to

02:16:29 ◼   ► use when we're there and if we find out we don't have something we can always go buy it and and the

02:16:34 ◼   ► place we're going is not like a beach town or like a tourist trap type of thing it's actually one of

02:16:40 ◼   ► the less tourist trap the areas on uh the east end of long island if if there can be said to be such a

02:16:44 ◼   ► thing so i it's not like uh going to bermuda or something wherever everything costs uh astronomical

02:16:50 ◼   ► prices we could just that's fair go to a plain old stop and shop and it's just the same prices in the

02:16:54 ◼   ► stop and shop everywhere and it's fine that's the thing like like what do you like how much are you

02:16:58 ◼   ► buying such that a grocery store wouldn't be fine like price wise like i know costco is cheaper but

02:17:06 ◼   ► like u.s grocery stores are pretty inexpensive still well if you're in a tourist trapty town i mean you

02:17:13 ◼   ► live in one marco like your grocery stores are not cheap because guess what you're trapped on this

02:17:16 ◼   ► little island and you're gonna pay our prices yeah but that's because you can't drive to one here like

02:17:20 ◼   ► right well i think like vacation towns where it's like hey everyone who's in this town is uh is on

02:17:26 ◼   ► vacation here the little local market is going to be expensive well yeah but it's again like when you

02:17:32 ◼   ► have a car and regular road you can just drive 15 minutes to the nearest regular grocery store like

02:17:37 ◼   ► i think you might be more than 15 how close is the closest regular grocery store to you when you go on

02:17:42 ◼   ► these trips uh usually 10 to 15 minutes it's it's not that burdensome then you have no excuse then yeah

02:17:47 ◼   ► no no i don't but i think ultimately like you know you mentioned a couple times like you fill the space

02:17:51 ◼   ► you have like i i've i've now owned a lot of different sized vehicles um you know from the

02:17:57 ◼   ► bmw 3 series probably at the smallest to the review which is the largest i have found when i take my

02:18:03 ◼   ► large trips like especially like you know going upstate for christmas or whatever like when i take

02:18:07 ◼   ► my large trips i fill them up no matter how big or small they are when i when i've had a smaller

02:18:12 ◼   ► vehicle we fill it to the gills and we somehow fit it all in when i have a big vehicle that i think this

02:18:19 ◼   ► will be so much easier at christmas christmas comes i fill it to the gills and i'm like i can't

02:18:23 ◼   ► believe i filled this giant new vehicle or whatever and i've been i've been thinking about this recently

02:18:27 ◼   ► as i am thinking you know whenever this lease is up for my ix i i'm planning on going with a smaller

02:18:33 ◼   ► vehicle next time and one of the thoughts i've had has been like can i go down to a smaller vehicle like

02:18:38 ◼   ► is that going to make family trips difficult or whatever and and i just have to keep reminding myself

02:18:44 ◼   ► like no it'll be fine i've had smaller vehicles it was fine i'll bring less stuff because i'll have to

02:18:50 ◼   ► bring less stuff and it will be fine and i think here like as much as we make fun of you casey like

02:18:56 ◼   ► you are filling the space you have uh and if you ever had to have less space or chose to have less space

02:19:02 ◼   ► you would fill that too and it would be fine i think having a roof box is ridiculous

02:19:08 ◼   ► to it to add to this but you couldn't bring you couldn't bring a a case of bottled water did we

02:19:14 ◼   ► get the count on that because when we say case of bottled water i'm not sure we're giving you the

02:19:17 ◼   ► right idea one two three four five six seven eight eight times maybe 40 bottles of water in there what

02:19:23 ◼   ► do we think i mean we use most of it because i'm sure you do so we're gonna say a costco kirkland

02:19:28 ◼   ► bottled water 40 bottles pack it in the trunk and there's soda see did you see the diet cokes

02:19:32 ◼   ► hanging out on the left side of that just leaning over there shoved in there another diet coke wedged over

02:19:36 ◼   ► over the watermelon well it has to keep the watermelon from rolling no that was something

02:19:39 ◼   ► different over the watermelon i forget what that was but just any fizzy drink that could possibly

02:19:43 ◼   ► leak and or explode sure throw it in there well i mean these beaches are direct shot for us one of

02:19:49 ◼   ► them is like through the cape charles is like three hours the other one we go to is like five or six

02:19:52 ◼   ► hours but there's no turns along the way what i know what i mean by that is it's not like we're

02:19:57 ◼   ► leaving the car for hours on end on a ferry or something like that like oh yeah well it's i don't i

02:20:02 ◼   ► don't trust any uh any carbonated sugary drink in the trunk of a car but you know so far it's worked

02:20:08 ◼   ► out for you so far and and i do think like oh you'll always fill the space i would have real difficulty

02:20:13 ◼   ► filling casey's car without the roof rack because i just don't think we have that much stuff that we

02:20:16 ◼   ► want to bring to the beach like i said the beach specific stuff is like sunscreen which is small i'm

02:20:22 ◼   ► bringing marco's japanese sunscreen this time to try it out hey and uh some you know a beach blanket a

02:20:28 ◼   ► towel um towels umbrella uh you know that's just there's not there's not much stuff like we're not

02:20:34 ◼   ► bringing a volleyball court but i got a casey we'll probably back that like so i think honestly if we

02:20:38 ◼   ► went on a regular beach vacation with your car casey we would have real trouble filling it that's fair

02:20:42 ◼   ► do you what is your or let me rephrase you said an umbrella is your shade of choice at the beach

02:20:48 ◼   ► does long island has long island gotten into the shibumi thing are you familiar with this i do not

02:20:54 ◼   ► recognize the name brand but i can tell you the variety of things that people have had on beaches

02:20:58 ◼   ► to give them shelter from the sun and wind is uh very high there's lots of different things that

02:21:04 ◼   ► exist including some things that other people in my extended family bring with them i've never been

02:21:08 ◼   ► into them but i know they exist various balloony windbreakery hut type things what is a shibumi

02:21:15 ◼   ► so a shibumi the idea is let the wind work for you not against you and what it is it's basically a

02:21:23 ◼   ► giant piece of like um what's the material that like a parachute or like or something like that

02:21:28 ◼   ► would be made out of ripstop nylon there you go and uh what it is is it's you put like a tent style

02:21:35 ◼   ► like collapsible post through the front of it and then it connects to a bag or the carrying case

02:21:41 ◼   ► becomes a bag that you fill with sand and you put that in the front and so you aim it into the wind

02:21:47 ◼   ► such that it's trying to blow away from the bag of sand that's in front of it but the combination of

02:21:52 ◼   ► a bag of sand and all the wind gives you a pretty giant uh shade that you can sit under and what's

02:21:58 ◼   ► really great about it is this thing when it's collapsed is very small in ways nothing and this

02:22:04 ◼   ► is this was i'd seen these for years at cape charles and i always thought like oh this seems like it's

02:22:09 ◼   ► got to be a gimmick and then i would see more of them and more of them and more of them and then uh

02:22:13 ◼   ► when we went to sunset beach last year with our friends here in town um they got one and so i finally

02:22:20 ◼   ► got to like try it out and put it up and take it down with them and i was like oh my god this is the

02:22:23 ◼   ► best thing i've ever seen and they're not cheap and i'm sure there's knockoffs that maybe are just as

02:22:27 ◼   ► good but shibumi are uh incredible if you're a beach person we'll put a link in the show notes these things

02:22:33 ◼   ► for my money this is incredible and i cannot imagine going to the beach without it now it's funny i would

02:22:39 ◼   ► expect to have seen a lot of these because we can see the beach from like upstairs yeah to here and so and

02:22:46 ◼   ► one of the great fun things to watch here is like sitting at breakfast with coffee in the morning

02:22:51 ◼   ► on the deck looking out and seeing all the dads setting up these ridiculous contraptions like for

02:22:57 ◼   ► the more like trying to stake out a good spot you know eight in the morning on the beach and you see

02:23:03 ◼   ► you see all the dads setting up their stuff you know you see the lifeguards are out digging and digging up

02:23:06 ◼   ► their stuff and then like there's like four or five dads thinking like they are they're living for this

02:23:12 ◼   ► moment all year long they get to play with all their gear and setting stuff up and staking out the

02:23:17 ◼   ► great spot and so i see a pretty big variety of shade contraptions i have not seen these um i'm very

02:23:25 ◼   ► surprised they started in i'm not surprised because the reason i was giving these a thumbs down is

02:23:30 ◼   ► i just don't think long island beaches have the consistent wind to make these viable it's just too

02:23:37 ◼   ► oh we do it fluctuates too much directionally like even if it's steady at speed is steady

02:23:42 ◼   ► the direction fluctuation is enough to make this troublesome i've seen these on the beach i've seen

02:23:47 ◼   ► people have them and i've seen the failure case which is like well you want it to always be sort

02:23:52 ◼   ► of stable and rippling in that position but like first of all stable and rippling in the position

02:23:56 ◼   ► directed to the wind like a weather way in vain would be assuming the wind doesn't change direction

02:24:00 ◼   ► which i think it does frequently and assuming it is steady also sometimes means the shade is in a weird

02:24:05 ◼   ► place so then you start doing the thing where everyone does a scutching as the sun changes to

02:24:09 ◼   ► today because if you're spending the whole day at the beach you're scutching and you're following the

02:24:12 ◼   ► shade around whereas if you do one of the other systems including umbrellas you can adjust the

02:24:16 ◼   ► umbrella and you don't have to move your seats so that is handy but the second is the flappy thing

02:24:20 ◼   ► like if the wind dies or changes direction or it goes in a weird direction or a gull comes down and

02:24:26 ◼   ► starts attacking you and stuff it's just i just don't feel this is well supported enough the technology

02:24:30 ◼   ► of very light material and a bag that it comes in that you fill with sand is well worn and there's lots of

02:24:34 ◼   ► sort of various little tent cave hut things that are like this that are a little bit more reliable i

02:24:40 ◼   ► think this has the wow factor but i i wouldn't i wouldn't put my stake on this for a long island

02:24:45 ◼   ► beaches specifically maybe it works better in things with steadier wind and constant wind direction for

02:24:51 ◼   ► people who are not going to be on the beach all day long yeah what what we see the most of here is

02:24:56 ◼   ► whatever like tommy bahama umbrella costco is selling this year like that that's number one

02:25:02 ◼   ► like number one most common and you can always tell like oh yeah that's you can see like there's like

02:25:06 ◼   ► one or two old ones that's oh that's last year's design but for the most part the vast majority of

02:25:12 ◼   ► people have whatever costco umbrella is this year i think i think i've if you've seen the picture maybe i

02:25:18 ◼   ► posted on my instagram of like it might have actually even been fire island beach uh of just like the

02:25:23 ◼   ► beach from the distance and it just looks like a bunch of umbrellas live there like just it's you

02:25:27 ◼   ► can walk across the tops of the umbrellas especially when you're back in a distance at all the umbrellas

02:25:31 ◼   ► are like foreshortened into a single line and it's just so colorful and pretty and yeah like you said

02:25:35 ◼   ► like whatever the colors were the years they bought them and i don't know if people buying them like

02:25:39 ◼   ► immediately that year because we are beach umbrellas we've been using for decades now so sometimes you

02:25:43 ◼   ► get some really old designs in there well they just don't last very long is the problem so like

02:25:47 ◼   ► ours are still going strong i guess they don't make them like they used to well that's definitely

02:25:51 ◼   ► true but uh yeah so you see a lot of tommy bahama costco umbrellas and then every day there's usually

02:25:57 ◼   ► like three of those giant tent things that somebody has four poster tents sometimes the four or the ones

02:26:04 ◼   ► that are like triangles where it's like like you have like two up front and then they kind of just

02:26:08 ◼   ► slants down into like down to the sand like a lean to kind of looking yeah like there's a lot of those

02:26:13 ◼   ► and those are the ones that that the 8 a.m dads are usually trying to set up is like some giant

02:26:17 ◼   ► thing that like it's way too big like our beach isn't that big here and people bring these tremendous

02:26:23 ◼   ► things and not realizing like all right you know in in two hours the tide is going to be under that tent

02:26:28 ◼   ► well hopefully the umbrella line makes it so they can't set up anything that close to it but

02:26:33 ◼   ► let me to go back just a half step you had said what happens if there is no wind uh let me introduce

02:26:39 ◼   ► you to the incredible thought technology or really just technology technology that is the shibumi

02:26:44 ◼   ► wind assist tm which is two smaller bags that have clips on them and you fill the smaller bags with

02:26:52 ◼   ► sand and clip them to the other end of the shibumi so other families kids can trip over that line and

02:26:57 ◼   ► yell at you and take down your thing that's right yes because it really like anything that has a line

02:27:01 ◼   ► going out to either a stake or a sandbag extending that far from the place that you staked out on a

02:27:06 ◼   ► crowded beach on a weekend in long island the kids are going to trip over that and it's going to be

02:27:09 ◼   ► bad i just i'm not a shibumi fan i'm not convinced i'll see if they're if they're uh if they become

02:27:14 ◼   ► more prevalent uh and in my experience i've seen a couple of them and i thought they were novel but i

02:27:19 ◼   ► don't see a lot of them so i'm like oh that must have died but you know maybe their marketing is going

02:27:23 ◼   ► to bring them back especially if you look at like the the amount of surface of like area that you are

02:27:29 ◼   ► taking up versus the amount of shade that is created like this this is made for very large

02:27:36 ◼   ► beaches that are not very crowded because like here we're way too crowded here on our small beach here

02:27:41 ◼   ► so like here an umbrella is about as large as most people want to be because if you're setting up this

02:27:47 ◼   ► kind of thing and even if you get there in the morning and can stake this out people will hate you

02:27:50 ◼   ► you're taking up too much space you're taking up tons of room to create a very small square of shade

02:27:57 ◼   ► really um for you know two people and that you can only walk into most easily through the one big

02:28:03 ◼   ► aperture defined by the arc because you try to walk into it from the sides you're ducking down and it's

02:28:07 ◼   ► messing up and it doesn't really want you to walk into it from the back it's just it's just not a

02:28:11 ◼   ► great idea not a fan well i think that's because you are on crippled beaches that that are too small

02:28:17 ◼   ► you mean the best beaches in the world those beaches oh wow of course john that's of course

02:28:21 ◼   ► i've forgotten that there's nowhere that counts in the entire world except long island you think the

02:28:26 ◼   ► best beaches in the world are long island's beaches you know i haven't been to all the beaches in the

02:28:30 ◼   ► world but i have been to bermuda which everyone bragged about and i said you know what i'd prefer

02:28:34 ◼   ► to be on long island beach bermuda beaches are nice but the water is too warm the sand is weird

02:28:39 ◼   ► oh my god the water the water is too warm water is too warm you that's i said it feels like a bathtub

02:28:45 ◼   ► all right i i do not want to get in an argument with you so i'm just going to plow forward

02:28:49 ◼   ► but i will say look i love long island i love long island beaches i love fire island even more but

02:28:55 ◼   ► to call these the best beaches on any metric absolutely do i totally i totally believe it

02:29:00 ◼   ► there they are my favorite beaches in the whole world i think they're some of the best that's

02:29:03 ◼   ► different that's they're all i think also think they're some of the best people marco uh is not

02:29:08 ◼   ► really a beach person as we have established he lives near the beach but he's not so much a fan of

02:29:12 ◼   ► being on the beach and swimming in the water so yeah but because our beach isn't actually that

02:29:16 ◼   ► great to swim in if i'm honest and there are beaches that are like when you go to the caribbean

02:29:20 ◼   ► like they're really nice i understand i understand maybe hawaii would convince me i haven't been to

02:29:25 ◼   ► hawaii was also really nice they could compete very nice beaches in hawaii have you been to bermuda

02:29:29 ◼   ► uh no you should they have very nice beaches but i prefer long island beaches and i actually think

02:29:34 ◼   ► the long island beaches are better on what metrics i have to know besides the water being colder

02:29:40 ◼   ► i think they're more pretty i think they're more fun to be at i think they're more fun to sit on the

02:29:44 ◼   ► sand all day uh and go in the water and come back out and have a nice lunch and play in like because

02:29:50 ◼   ► the bermuda beach is the water the water is not refreshing when you're hot and you want to go in

02:29:54 ◼   ► the water to cool off and the water is 85 degrees it sucks what and the the beach sand being so fine and

02:30:00 ◼   ► pink is beautiful but it's it's not as good to play beach volleyball on one day one day before you die

02:30:06 ◼   ► which hopefully is not for a long time i i want to hear you acknowledge that cars other than hondas

02:30:12 ◼   ► exist and are good and ferraris and ferraris and that i like them too i also like bmws i like a lot

02:30:20 ◼   ► of cars the cars are not a problem i i and honestly one of the things like i didn't think about this when

02:30:24 ◼   ► i moved here but cape cod beaches actually are the closest i've found to uh long island beaches in

02:30:30 ◼   ► terms of me liking the aspects of them the cape cod beaches i think are not as nice but they're really

02:30:34 ◼   ► close because it is similar wow i can't with you john oh my god all right everyone wants their

02:30:40 ◼   ► beaches with the palm trees but not me not me