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ATP

702: Isolate the Evil

 

00:00:00   Well, the show is so short, we really can't fit it in.

00:00:02   We're known for being a really, really tight schedule and very aggressively edited.

00:00:06   No time for flab, just quick hits.

00:00:09   The TikTokers love us.

00:00:10   Can you imagine us, any of the three of us or the three of us together, trying to do that

00:00:17   like quick hit short form video?

00:00:19   Like what works on TikTok and YouTube shorts?

00:00:21   Like we'd be so terrible at that.

00:00:23   I mean, I know you're slightly tongue in cheek, but also serious.

00:00:27   No, no, I'm serious.

00:00:28   I think we would be horrendous at it.

00:00:29   I think we would be horrendous if we set out to do that.

00:00:33   But I think there are clips from the show that could be turned in, like given, leaving aside

00:00:39   the fact that there is no video.

00:00:40   With heavy editing.

00:00:40   Oh, yeah, yeah, yeah.

00:00:41   No, I agree.

00:00:42   But you could take like a two to three minute, you know, one of you two making fun of me or

00:00:46   vice versa and turn that into a TikTok friendly, Reels friendly clip, leaving aside the fact

00:00:52   that we have no video for the show.

00:00:54   Well, but even that, like, I feel like people wouldn't get it.

00:00:57   It wouldn't be funny when you if you're just breezing through your feet and you don't know

00:01:01   any of us and you've never heard our show and you've never heard our banter and you don't

00:01:04   know any of our personalities.

00:01:05   I feel like there isn't any like brief little quick hit that you could put in a clip, even

00:01:10   if it was heavily edited, that would be as like funny or interesting to even come close

00:01:17   to representing what our audience feels like when, you know, if we make a, you know, a

00:01:20   back reference to a joke that we made 10 years ago or we're, you know, playing off of something

00:01:24   that we think is funny about each other or whatever, like no one's like if you just breeze through

00:01:29   and you and you see five seconds of, you know, me and John making fun of you, Casey, or like

00:01:33   we're just going to be dicks.

00:01:34   Like that's, that's not, we're not going to be like endearing and fun friends.

00:01:38   We're just going to be jerks.

00:01:40   Not everything is bite-sized.

00:01:42   Yeah, right.

00:01:42   And that's true.

00:01:43   I bet you, I bet you that somebody listening with talent in a way that none of the three of

00:01:48   us have talent could put together at least a passable, again, leaving aside the lack of

00:01:53   video, uh, could put together a passable like 30 to 90 second clip.

00:01:57   That would be amusing and fun and funny, but no.

00:01:59   Well, it's a good thing that we are also known for constantly bringing in external talent and

00:02:04   hiring jobs out.

00:02:06   Uh, that's, we're really, we're really good at that too.

00:02:08   Uh, yeah, yeah, yeah.

00:02:11   All right.

00:02:11   We have no time to waste.

00:02:12   Let's do some follow-up.

00:02:13   And yet here we are wasting.

00:02:14   Yes, exactly.

00:02:15   Uh, we spoke last week, uh, slash two days ago in our time about a truly incredible, I think

00:02:22   John had counted or had computed 2,500 plus word, uh, email that deserved to be a blog

00:02:28   post about FileMaker.

00:02:29   And this was by Adam one.

00:02:31   And Adam has posted, uh, that, that email to his brand shiny brand spanking new blog.

00:02:38   So you can go to the link in the show notes at Adam one, a D a M W U N N.com.

00:02:44   And you can check it out.

00:02:45   And so Adam, uh, wrote again after the last episode and said, thank you for your kind words

00:02:49   and ATP seven Oh one about my FileMaker email.

00:02:51   I sent that to you with the intention of helping by giving some background information

00:02:54   on FileMaker for the podcast, but I didn't consider making it a blog post.

00:02:58   I have a website with a blog set up, but while I've never used it, it has always been my desire

00:03:02   to do so.

00:03:02   John was right.

00:03:03   I was once a professional writer of sorts.

00:03:06   I have been a, having been a journalist in another era, more recently, my writing skills

00:03:10   were seriously reinforced and polished when I went back to college.

00:03:12   That was so much work for an old guy.

00:03:14   Since the three of you were so encouraging, I decided to turn on the blog and create the post.

00:03:18   As I mentioned, uh, thanks again.

00:03:20   It was fun to help contribute to ATP's discussion on FileMaker.

00:03:23   It brought back so many memories.

00:03:24   I love geeking out with you guys.

00:03:26   Moving right along, uh, with regard to Mac asked Mac apps, Ingmar Whitcow writes regarding

00:03:33   Mac app mass Mac asked Mac apps.

00:03:35   Today, I was blown away by how you share files between two Macs when using the screen sharing

00:03:38   app.

00:03:39   You just dragged them out of, or into the screen sharing window to the other Mac, which

00:03:43   is something I've known for a long time, but didn't consider as a good example of Mac

00:03:47   ass Mac app.

00:03:47   And it is a great example of that.

00:03:49   So yeah.

00:03:50   So let's say like, I have a headless Mac mini here in the office.

00:03:53   And if I wanted to move a file to or from it, I could drag from my, uh, my Mac book pro on

00:04:00   onto that window.

00:04:01   So the desktop desktop from my Mac book pro onto that window and drop it and it will transfer

00:04:06   the file.

00:04:06   Or I can drag from the Mac mini's desktop onto my desktop and it will transfer, transfer the

00:04:11   file.

00:04:11   And it's very slick and it's a great example of, there's no way this will work.

00:04:16   Well, let me try it.

00:04:18   Oh my God, it did work.

00:04:19   You know, it's, it's a really great example of that.

00:04:22   Yeah.

00:04:22   Well, I remember when I discovered that feature many years ago, um, and it was exactly the same

00:04:26   thing I was describing.

00:04:27   It's like, well, this probably should work.

00:04:29   So let me try it because I had an expectation.

00:04:31   It was like, yeah, like it, it seems like this should work.

00:04:35   So it's, it's at least worth trying to see if it does.

00:04:37   And lo and behold, it did.

00:04:38   And it was great.

00:04:39   And the second thing I'll add, this is one of my hobby horses that I should maybe formalize

00:04:43   at some point, cause it's just getting worse and worse over the years.

00:04:45   But I think, uh, screen sharing to another Mac and dragging files from the screen sharing

00:04:51   window to your local Mac or from your local Mac into the screen sharing window is actually

00:04:55   easier than using file sharing in the finder because file sharing in the finder is so bad

00:05:01   and so inexplicably slow and so inexplicably terrible.

00:05:05   And like with a screen sharing app says, look how easy it is.

00:05:08   It's just, it's just why, why isn't just, they really need to like 100% completely overhaul

00:05:15   the UI and apparently the backend for screen sharing between two Macs or for, for a file

00:05:20   sharing between two Macs that are literally in the same room feet from each other connected

00:05:23   to the same ethernet switch.

00:05:25   Like it's just so hard and so slow and so many bugs.

00:05:28   Like I filed this bug ages ago where like I can't connect to my wife's computer as her

00:05:33   through, um, file sharing without typing her password every single time.

00:05:37   There's a checkbox that says, Oh, should I remember this in the key chain?

00:05:40   Does nothing.

00:05:41   Uh, filed the bug.

00:05:43   They're like, Oh, if you do X, Y, if you don't put the username in, it'll work fine.

00:05:46   I'm like, yeah, but I have to put the username in because I don't want to connect as me.

00:05:50   And they just never responded.

00:05:52   That was like three years ago.

00:05:52   Anyway, uh, file share.

00:05:54   So maybe I should just use screen sharing.

00:05:56   Cause screen sharing opens up real, opens up real fast.

00:05:58   Doesn't make you, you know, if you've connected to it before, it remembers the thing and just

00:06:01   hit connect.

00:06:01   And then I can see my wife's screen and I can just drag files onto it and off it.

00:06:04   It's actually faster than using file sharing.

00:06:06   Uh, but yeah, uh, if you, if you think of something that you think should work in a Mac app, try

00:06:11   it, it might.

00:06:12   Yep.

00:06:12   All right.

00:06:13   This is a, this next thing we're going to talk about is a pretty long email from Jason

00:06:18   Griffey and I asked John to cut it down and I took a look at cutting it down and neither

00:06:23   of us succeeded because it's so chock-a-block full of fascinating information.

00:06:26   I did cut it down.

00:06:27   The first version that you complained about was the cut down version.

00:06:30   I cut it down further when you requested it, but I put in, I did put down cut down versions

00:06:36   of this and the other item that was too long that will probably be for next episode, but

00:06:39   then I cut it down further cause you can always cut it down further.

00:06:42   I appreciate your efforts, but I honestly, this is fascinating.

00:06:45   So bear with me.

00:06:46   I'm going to be reading a lot, but I think this is really, really great.

00:06:48   So Jason Griffey writes, uh, I'm sorry, this is within the context is the overtime segment

00:06:53   a couple episodes ago about Sony no longer selling PlayStation discs.

00:06:56   So Jason Griffey writes, I've spent my career in library technology.

00:07:00   So when you got into game preservation on the show, I figured I'd write in with some

00:07:03   information about the legal landscape.

00:07:05   The first thing to know is that libraries get their own copyright exceptions separate from

00:07:08   fair use, which also still applies.

00:07:10   It's title 17 United States code section 108.

00:07:14   And the key thing about it is that it's format neutral.

00:07:17   A video game is just a work like anything else.

00:07:20   So under section 108 C, a library can legally make up to three replacement copies of a published

00:07:25   game in its collection.

00:07:26   If the copy is damaged, deteriorating, lost, stolen, or stored in an obsolete format.

00:07:31   The catch is that digital copies made this way can't be made available to the public outside

00:07:36   the library's physical premises.

00:07:38   There's also section 108 H, which opens things up further in the last 20 years of a works copyright

00:07:43   term for anything that isn't being commercially exploited.

00:07:46   Again, format neutral.

00:07:47   A game qualifies the same way a novel does.

00:07:49   So far, so good.

00:07:50   Here's where it gets more complicated.

00:07:52   The DMCA.

00:07:53   Section 1201 makes it illegal to circumvent DRM full stop, even to make a copy that section

00:08:00   108 explicitly says you're allowed to make.

00:08:02   You have the right to preserve the game, and a separate law makes it a violation to do the

00:08:06   thing you'd need to do to preserve it.

00:08:07   This is American law in a nutshell.

00:08:09   My word.

00:08:11   Congress eventually realized this was a problem, so they built in a pressure valve.

00:08:16   Every three years, the Copyright Office takes petitions, and the Librarian of Congress

00:08:20   grants temporary exemptions to the anti-circumvention rule.

00:08:23   This is the one place the law stops being format neutral because each exemption is argued and

00:08:28   won for a specific category of works.

00:08:30   The good news is that libraries, archives, and museums currently have an exemption to break

00:08:34   DRM on video games and other software for preservation.

00:08:36   The bad news is the access restriction.

00:08:39   Preserved games can only be played on premises.

00:08:41   In 2024, the Software Preservation Network and the Video Game History Foundation petitioned

00:08:46   to allow remote access for researchers, and the Copyright Office said no.

00:08:49   So a library can legally crack, rip, and preserve an out-of-print game, and the

00:08:53   end researcher has to fly to the building to play it.

00:08:56   Also, every one of these exemptions expires and has to be re-won every three years.

00:09:00   The next round is 2027.

00:09:01   All of the above is exactly why libraries are aware this work needs to happen.

00:09:05   Every legal privilege I've described belongs to libraries, archives, and museums specifically.

00:09:09   That's not an accident.

00:09:11   Libraries are neutral parties with no commercial stake in the works they preserve,

00:09:14   so nobody has to trust a publisher's promise that a game will stay available,

00:09:17   or a fan site's ability to survive a cease and desist.

00:09:21   Libraries are community resources with an institutional mandate to preserve things for decades,

00:09:25   not until the next corporate reorg.

00:09:27   Publishers abandon games all the time.

00:09:29   Libraries don't abandon collections.

00:09:30   The infrastructure, the legal standing, and the mission are all already there.

00:09:34   What's missing is money.

00:09:36   The best way to make sure this preservation actually happens is to lavishly fund libraries

00:09:39   around the country, at every level, from your local public branch to the big academic

00:09:43   research collections.

00:09:43   There are dozens of gamer librarians out there dying to be able to build an archive of out-of-print

00:09:49   games.

00:09:49   Let me just quickly add that I am extremely lucky, and I know not everyone is, and I've

00:09:54   said this before on the show, but I'll say it again.

00:09:56   Where I happen to live has exceptional libraries, and if you are in a place that even vaguely

00:10:03   values libraries, I bet your libraries are great too.

00:10:05   They're wonderful places to work outside the house.

00:10:07   They're wonderful places to go to just have somewhere different.

00:10:11   Oftentimes, the internet is surprisingly good because there's not all that many people all trying

00:10:16   to use at the same time, you should really check out and support your local library.

00:10:19   I bet it's better than you think.

00:10:20   Yeah, last week's example I gave of like that publishers, you know, people, game publishers

00:10:26   are, you know, the companies that make and own the games have some responsibility, and perhaps

00:10:32   we could be convinced that, you know, the things they've made are culturally important, and they

00:10:36   have the things.

00:10:37   They have the server code that we were talking about, like, oh, even if you have the game,

00:10:40   if the servers are up, it doesn't matter.

00:10:41   So they have the server code, they have the game code, they have everything they should.

00:10:44   And I gave the example of like, you know, giving Disney giving their important, culturally

00:10:48   important movies to the Library of Congress to preserve them because they realize this

00:10:51   is an important cultural artifact.

00:10:52   And yes, we, Disney, will save it somewhere, but it's better to also have the Library of

00:10:57   Congress do it.

00:10:57   And what I didn't emphasize enough was the companies that own the games have to participate

00:11:03   in this because they have to give them.

00:11:04   I mean, this is an example of cracking them with or whatever, but like for server stuff,

00:11:07   it's like that stuff doesn't exist out in the world at all.

00:11:10   So those companies have to give it to somebody and say, you never had access to the server

00:11:14   code.

00:11:14   It wasn't on the disk.

00:11:15   You can't use it.

00:11:16   Only we have it.

00:11:17   So they have to give it.

00:11:18   But who are they giving it to?

00:11:19   In my example, I use the Library of Congress, and the important part of that was library.

00:11:22   More important than I had even realized because I didn't know these very specific laws applied

00:11:26   only to libraries, actually allowing them to crack the DRM.

00:11:29   But yeah, libraries, as, who is it?

00:11:33   Sorry.

00:11:34   As Jason points out, not only do they have special laws applied to them, but they are

00:11:38   correctly incentivized.

00:11:40   They are not trying to make money from this.

00:11:42   They have no connection to any specific company.

00:11:44   Libraries, as pointed out many, many times on the internet, and it is no less true every

00:11:49   time it is pointed out.

00:11:50   If libraries were proposed today, no one would ever do them because they sound too good.

00:11:56   It's like, what?

00:11:57   Is it going to be a place where anybody can get books for free?

00:11:59   It doesn't make any sense.

00:12:00   It's completely unsustainable.

00:12:01   It's ridiculous.

00:12:02   What is this, communism?

00:12:03   Libraries are great.

00:12:04   They already exist.

00:12:05   Thankfully, they already exist.

00:12:07   And if you fund them, they can do amazing things for you and your community.

00:12:10   And video game preservation is just one thing.

00:12:12   And I hope eventually they get to the point where it's like, you know, don't make people

00:12:15   go to the physical buildings, look at the games that libraries are preserving.

00:12:18   They can do like they do with e-books, where they have this, you know, artificial scarcity

00:12:21   system where you can check out an e-book from a library.

00:12:23   And when you have it checked out, someone else can't check it out.

00:12:25   But you should be able to do that with video games as well and not have to, you know, go to the

00:12:30   physical building.

00:12:30   But as Casey pointed out, the physical buildings are often great as well.

00:12:33   So I guess the answer is support your local library and vote for people who will change

00:12:38   these laws.

00:12:38   Right.

00:12:41   All right.

00:12:41   Jason Morley writes, with regard to Marco's overcast servers, you should move most or all

00:12:47   of the Mac minis into half the Macs on A power, half the Macs on B power.

00:12:51   Don't put them on an ATS.

00:12:53   And also, you should get a big boy ATS for the network, firewall and critical equipment.

00:12:57   Walk around and look at what everyone else is doing and you're using and ask the data center

00:13:02   neckbeards.

00:13:02   You'll have two or three names come up, Eaton, APC, or maybe Triplight.

00:13:06   You won't see Cyberpower or other consumer brands.

00:13:09   Yeah.

00:13:09   So I've gotten a number of messages from people.

00:13:12   Jason Worley was the most extensive.

00:13:13   This was actually his TLDR version, but he wrote a longer message also.

00:13:17   Um, and what I like about, about this advice, uh, is, and everyone's basically saying the

00:13:23   same thing that like the Mac minis having them all and all the other equipment beyond a single

00:13:28   ATS was not great because what I did was create a single point of failure.

00:13:33   And that, and the whole thing about data center hardware is avoid creation of a single point

00:13:39   of failure.

00:13:39   So what I've decided to do instead, um, I've ordered some Ubiquiti gear, um, including

00:13:45   their wonderful memory surcharge.

00:13:48   Um, Ubiquiti did not, they didn't raise their prices directly.

00:13:52   Instead, their products now, most of them have a memory surcharge added to them.

00:13:57   So they did raise the price, but they're trying to make it appear as though they didn't until

00:14:02   you check out.

00:14:03   It's both clever and evil.

00:14:05   Yeah.

00:14:05   I don't think it's clever.

00:14:06   I think it's just misleading.

00:14:08   Like in most States, having those kinds of surcharges is illegal, but anyway, um, so what

00:14:15   I'm going to do is the Ubiquiti gear that is basically single points of failure.

00:14:20   I'm, I'm, I placed an order to make it less of a single point of failure.

00:14:23   So, uh, there is one fiber optic connection coming in.

00:14:28   That is the WAN connection.

00:14:29   Ubiquiti sells a WAN switch that can split one WAN connection into two routers.

00:14:36   All of their modern routers support something called shadow, uh, backup or something like

00:14:39   that, like shadow backup mode, where you can basically have two identical ones and they kind

00:14:44   of monitor each other.

00:14:45   And if you feed the WAN from the WAN switch into both of those routers and then connect

00:14:49   your switches to both of those routers, uh, they will automatically fail over if one detects

00:14:55   a problem.

00:14:55   So I've ordered a second dream router pro, um, with its memory surcharge, a WAN switch

00:15:00   with its memory surcharge.

00:15:01   Now, if the router fails, I have, I will have a second one.

00:15:05   I haven't installed them if they haven't come yet.

00:15:06   Um, but also all of these, you know, recent Ubiquiti things support a second power input,

00:15:12   but not through like an AC plug.

00:15:15   They have this weird custom DC connector on the left side, and then they sell basically

00:15:20   a separate power supply that you can plug in that will then power all of those DC connectors

00:15:26   for, you know, a group of, of, of things.

00:15:28   So I've ordered that thing too, like the rack power distribution thing.

00:15:32   So what I'm going to do is plug all of them with their regular AC cords directly into, you

00:15:39   know, side a or whatever, plug the new DC power thing into side B.

00:15:45   And then, so that will back up all of their power.

00:15:48   So that way I'm bypassing the need for an ATS for the main Ubiquiti rack gear.

00:15:54   Um, also having the shadow mode failover for the, for the, um, the router.

00:15:58   And then for the switch, I just got a second, you know, smaller switch and I'm going to

00:16:04   plug in half the Mac minis into one switch and half the Mac minis into the other switch

00:16:08   and plug each switch directly into each router.

00:16:10   I won't have the switches doing active failover quite because the Mac minis only have one

00:16:14   network interface.

00:16:15   So that wouldn't really, that would be difficult unless I got like, you know, a second network

00:16:19   thing for every single one of the 48 Mac minis.

00:16:22   So that's not amazing.

00:16:24   So, um, and then, and then I'm going to do what Jason and others suggested here, which

00:16:30   is just plug half the Mac minis into, you know, side a and plug half into side B and just see

00:16:35   how that goes.

00:16:36   Um, and hopefully then I wouldn't in that scenario, I wouldn't actually need an ATS for anything.

00:16:40   So I canceled my ATS order, um, which wasn't going to ship for, you know, eight to 10 weeks

00:16:45   anyway.

00:16:46   Um, and we're going to go from there.

00:16:48   Good deal.

00:16:49   I think that makes sense.

00:16:51   All right.

00:16:51   We have an updates on passwords, quote unquote, doing the hard thing.

00:16:55   Uh, we have a couple of posts from our friends at six colors.

00:16:58   Uh, Jason wrote with regard to, uh, Mac OS golden gate passwords app gets an injection

00:17:03   of agentic AI through a new feature that offers to change your compromised or easy to guess

00:17:07   passwords for you navigating various websites and generating new high security passwords

00:17:11   automatically.

00:17:12   It's a clever idea, but the most unfinished of any feature in the beta, it managed to

00:17:16   change three of 39 passwords that it attempted.

00:17:18   Additionally, Dan also at six colors rights with regard to iOS 27.

00:17:24   My experience was uneven with just five of 18 updated.

00:17:27   Better average than Jason's.

00:17:28   Yeah.

00:17:29   This was the feature we talked about a little while ago that when it was first announced

00:17:31   on, like, surely they're using like, you know, dot well-known APIs and other stuff.

00:17:36   And if the site doesn't have that, oh well, but then eventually we learned, no, it's

00:17:39   going to like start a headless browser and navigate web pages and use that technology.

00:17:43   We talked about it many episodes ago of like, whatever it was like a scientific paper or

00:17:46   patent or something about like the tech Apple was using to read screens and understand like

00:17:51   where the fields are and everything in them.

00:17:53   Uh, presumably they're using this technology to basically do what you would do as a human.

00:17:56   Okay.

00:17:57   I got to change my password on this site.

00:17:59   Okay.

00:17:59   I'm going to go to the website.

00:18:00   Uh, first I have to figure out how to log in.

00:18:02   Is it sign in?

00:18:03   Is it log in?

00:18:04   Where is it?

00:18:04   Do I have to pick on the little icon head?

00:18:06   Like people are making it so hard to log into sites.

00:18:08   And I know ATP.fm is not great in that regard either, but I do try to improve it.

00:18:12   Anyway, um, then you get logged in.

00:18:14   Then you know, is it under settings, security, change my path?

00:18:16   Like that's what these agents are doing.

00:18:18   The same thing that you would do.

00:18:20   I mean, and you, when you have trouble finding and then get frustrated and can't find the

00:18:23   page where you change your password, I'm sure it's doing the same thing.

00:18:26   Now it's really weird and sketchy because like, okay, so an agent's going to do this with

00:18:30   a headless browser behind the scenes.

00:18:32   Like, what if it screws it up somehow?

00:18:34   Or what if like it thinks it didn't change the password, but it really did.

00:18:37   And now I don't know what the password is.

00:18:38   Like in the end, it's, there's probably a forgot my password thing with email and blah, blah,

00:18:41   blah.

00:18:41   So it's not the end of the world.

00:18:43   Uh, but I'm still haven't decided whether I'm going to try to use this feature.

00:18:46   Obviously Jason and Dan decided to do it in the beta just so they could write about it,

00:18:50   which is great.

00:18:50   Taking one for the team there, but it's success rate doesn't look great so far.

00:18:54   I mean, is it really that hard?

00:18:55   Three out of 39?

00:18:56   Is it really, are those sites really that hard to navigate?

00:18:58   Are some of those sites just gone entirely?

00:19:00   Is there some kind of rule that sets off the site redirects don't even bother?

00:19:03   Um, so I'm not sure about this feature, but boy, it really is doing it the hard way.

00:19:08   Like we're, we are going to try to do the thing that sounds like science fiction, which

00:19:12   is just let the computer wander the website and figure out how to change your password.

00:19:15   I'm sure it will be fine.

00:19:16   And we'll do all of them at once.

00:19:17   You just, Hey, Hey, we found, because we all got those messages and everything.

00:19:21   You get them in Google's thing.

00:19:22   You get them in Chrome, you get them in passwords where it'll be like, you have 7,500 passwords

00:19:28   that are garbage.

00:19:29   And you just look at those and you just feel bad.

00:19:31   You're like, well, I've been on the internet since the nineties.

00:19:34   So yeah, I probably got a lot of records in my key chain that are really bad for sites that

00:19:38   no longer exist or whatever.

00:19:39   But what can you do about it?

00:19:40   Are you going to go through them one by one and change them?

00:19:42   No, you're not.

00:19:43   Well, enter Golden Gate where it's like, you know, you want me to try to change all those?

00:19:47   And some people are like, yeah, sure.

00:19:49   Go for it.

00:19:49   And if it comes back and it's changed three of them, well, it's three more than

00:19:52   you had changed, but we'll see how this feature looks in release.

00:19:55   But again, I still haven't decided whether I'm going to click that button and say, sure,

00:19:58   go for it.

00:19:59   Change all those passwords or at least try to.

00:20:00   Yeah.

00:20:01   I don't think that I would be too keen to try this personally, but I mean, I appreciate the

00:20:06   six colors boys for doing it or trying it.

00:20:09   So I don't have to.

00:20:10   All right.

00:20:11   With regard to the way you paste in macOS 27, friend of the show, Steve Trouton Smith

00:20:15   writes, you can paste things from your clipboard into the file system.

00:20:18   Who else has been asking for this one?

00:20:19   And then there's a video where you can see that Steve is copying image data from an app

00:20:26   and then using paste item, the paste item context menu or contact menu item in finder to create

00:20:32   an image file.

00:20:33   And that file name is pasted, you know, date and date at time, et cetera, et cetera.

00:20:37   Now, John, you tried to do this as well.

00:20:40   Yeah.

00:20:41   I'm like, oh, that looks interesting.

00:20:42   Let me try it.

00:20:43   And this, I think this was back in an earlier beta of Golden Gate, and I just didn't have

00:20:47   that context menu item.

00:20:48   I would copy an image and then I would right click in the finder and there was no paste

00:20:52   item in the context menu.

00:20:54   The context menu would appear and it would have the expected stuff in it, but no paste item.

00:20:57   So maybe I was doing something wrong.

00:20:59   Did you have a different experience?

00:21:01   Well, so I don't have macOS 27 on any of my computers because I don't trust it and I am

00:21:07   not that keen to try macOS betas.

00:21:10   I have a story about that.

00:21:11   Maybe I'll save it for next episode.

00:21:13   Okay.

00:21:13   But I can tell you, I think I might be misunderstanding what Steve's trying to say because I, not

00:21:19   always, but oftentimes I can copy something like an image and then paste it on my desktop

00:21:25   and it will create an image.

00:21:26   So I tried this with a, somebody had sent me an image in messages or perhaps I'd sent an

00:21:31   image.

00:21:31   I don't recall, but one way or another, I copied an image in the messages app in, in macOS 26.

00:21:37   And then I went to my desktop and I made sure the desktop was active and then I just hit

00:21:41   command V and then a file appeared.

00:21:43   So again, maybe I'm misunderstanding what Steve's driving at here.

00:21:46   That's more or less what he was doing.

00:21:47   But I do wonder if like messages, when, when an app copies something on macOS and I'm sure

00:21:51   on all the platforms, it puts multiple representation, representations on the pasteboard.

00:21:56   And then when you paste it, the thing you're pasting into can decide which one of these representations

00:21:59   do I understand and can handle.

00:22:01   So maybe messages, because a lot of the stuff in messages, like you also get like the download

00:22:04   icon next to it.

00:22:05   So it's like, I can download this.

00:22:07   I can add it to your photos library.

00:22:08   I can put it in your downloads folder.

00:22:10   You have lots of options.

00:22:11   So I do wonder if there's some temp file that is a URL for, and that when you paste it,

00:22:15   the finder says, oh, I see there's a URL version that's in the pasteboard.

00:22:17   Let me get that URL version and just copy it over here with the file name that it has

00:22:21   in the temp location.

00:22:22   I don't know, I'm just speculating, but the thing this reminded me of is a thing that's

00:22:27   been in Xcode for a while now, I think.

00:22:28   I don't use it, but I know that it's there.

00:22:30   I've used it occasionally, which is if you like copy a class or a struct or, you know,

00:22:36   whatever, like in text from a source code file in Xcode, and then you put the input focus

00:22:41   on the sidebar that like lists all your files and you hit paste, you're like, what does it

00:22:46   mean to paste a wad of text into the sidebar that lists all my files?

00:22:50   That shouldn't do anything.

00:22:51   Well, what it does is it looks at the text that you're pasting and it says, well, that

00:22:54   text, it looks like it's declaring a class.

00:22:57   So I'm going to make a file called name of that class dot Swift because it was Swift code.

00:23:01   And in that file, I'm going to put the thing that you just pasted.

00:23:03   So it will create a file intelligently based on the text that was that you pasted into the

00:23:08   sidebar, which is neat and convenient.

00:23:09   Instead of you having to go to Xcode file, new empty source code file, pick Swift.

00:23:15   Yes.

00:23:15   Click on the file on the sidebar, put the input into the text area and hit paste.

00:23:19   That's what the finder is doing here.

00:23:20   It's like, do you have data that could be in a file, but isn't currently in a file?

00:23:24   Go to the finder and paste.

00:23:26   And I think it's using, oh, this just said pasted month, a year or whatever.

00:23:30   But I think there might be some context where it like looks at what it is or maybe just Siri

00:23:34   does that where it looks at the content of it and gives it an intelligent file name, like

00:23:38   picture of dog or whatever, because it's a picture of dog.

00:23:40   But anyway, this is an interesting twist on copy and paste, where I think what you're

00:23:44   seeing, Casey, is like it has been spottily supported in various places.

00:23:47   But I think with the advent of, you know, agentic stuff running locally or in the cloud, even

00:23:53   being more pervasive in all of Apple's OS is the idea of taking something that is not in

00:23:59   a file, just data, raw data, whether it's text, image data, whatever, and pasting it and making

00:24:04   a file out of that paste becomes a lot more plausible because I think the making a file

00:24:09   called pasted year, month, day, hour, minute, second is not a great file name.

00:24:13   And you'll never remember what the heck that is.

00:24:14   Kind of like screenshot with year, month, day, hour, minute, second.

00:24:18   Like, you know, there is a date on the file already.

00:24:20   We don't need to put it in the file name.

00:24:21   But what else?

00:24:22   What are the choices it have?

00:24:23   Well, now we have different choices.

00:24:24   So this is something I'm keeping an eye on.

00:24:26   Yeah.

00:24:26   All right.

00:24:28   Apple is reportedly looking to acquire some AI chip companies.

00:24:33   reading from Hartley Charlton over at MacRumors.

00:24:36   Apple is looking to acquire AI chip companies as a part of an effort to reduce its dependence

00:24:40   on NVIDIA for demanding AI workloads, according to the information.

00:24:43   Apple's own AI server chip, internally codenamed Baltra, B-A-L-T-R-A, had been expected to ship

00:24:49   this year, but has been delayed, according to people said to be familiar with the project.

00:24:54   Apple has historically limited its acquisitions to deals in the hundreds of millions of dollars

00:24:58   and avoided large purchases.

00:24:59   But that approach appears to be shifting.

00:25:02   Apple signaled a change in financial strategy during its most recent quarterly earnings call

00:25:06   when CFO Kevin Parekh, is that how you pronounce that?

00:25:08   I hope so.

00:25:09   Told analysts the company would no longer target net cash neutral status, a policy under which

00:25:14   it had kept its cash reserves roughly in line with its total debt.

00:25:17   Apple did not explain the reasoning behind the change, though the added flexibility could

00:25:21   free up capital for larger acquisitions.

00:25:23   So there's a couple of parts of this.

00:25:24   First, Apple's AI server chip with a codename.

00:25:29   Presumably, that is not any of the previously rumored or previously confirmed-to-be-used Ultra chips,

00:25:35   because those are, I wouldn't call those server chips.

00:25:38   They may be used in servers.

00:25:39   Apple uses the M2 Ultras in its servers, but it is not a server chip.

00:25:43   This makes me think that maybe they have a plan for a chip they would not ship to customers,

00:25:48   but would instead use just in their servers.

00:25:51   unclear from, you know, the story and then the codename, but that's something to keep

00:25:54   an eye on because I hadn't heard about that before.

00:25:56   I'd heard more vague rumors of it.

00:25:57   Once you get an actual codename, you're like, oh, this must have either been a project or

00:26:00   someone's idea for a project.

00:26:02   So that's interesting.

00:26:02   And the second thing is, I think I mentioned this on earlier.

00:26:05   So looking to acquire AI chip companies, what is an AI chip company?

00:26:08   What does that mean?

00:26:09   Doesn't Apple make chips?

00:26:10   Why do they need, why are they even interested in another company that make chips?

00:26:13   Don't they already make great chips that do great AI?

00:26:15   They always tell us they do.

00:26:17   Well, there is a subsection of chip making companies, most of them small and newish,

00:26:24   that are trying to figure out a way to make a chip that is good at doing the one very specific

00:26:31   thing that companies need to do right now with AI.

00:26:34   And you might be thinking, isn't that what NVIDIA is doing?

00:26:36   But they mostly make general purpose, you know, GPUs, graphic private.

00:26:41   They're very general purpose.

00:26:42   You can do lots of stuff with NVIDIA GPUs.

00:26:44   And granted, they are tailoring them towards the needs of AI, but they're big and complicated.

00:26:48   So the small companies are like, we're not going to out NVIDIA NVIDIA.

00:26:51   We're not going to make a general purpose GPU that's better than what they're doing with

00:26:54   our tiny startup.

00:26:55   And they have all the money in the world and decades and decades of experience.

00:26:58   But what if there's an idea that they're not thinking of?

00:27:00   Let's try some weird stuff.

00:27:02   One of the ones that comes to mind is the wafer scale chip companies, where normally you take

00:27:08   like a big circular silicon wafer and you print a bunch of chips on it and then you cut

00:27:12   them up and you get however many chips can fit on the wafer.

00:27:14   And they're like, but what if we make the chip the size of the wafer?

00:27:18   The wafer is one chip.

00:27:20   And so you just print the entire chip on the way.

00:27:24   And it's massive.

00:27:25   Obviously, it's made up of little individual units.

00:27:27   Like it's, you know, the repeated units, like just like there are in an NVIDIA GPU, just

00:27:32   like there are in any kind of thing.

00:27:33   But it's like, just make one chip the size of the wafer.

00:27:36   It's like, well, how can that be economically viable?

00:27:39   Because every one of those little chips cost so much money because the wafer costs so much

00:27:42   money to make it, the current process size.

00:27:43   But there's at least one company out there doing this and saying, actually, the math works

00:27:48   out because even though this thing costs more than, you know, it costs so much money.

00:27:52   Also, it's incredibly powerful for this one very specific task because it's so huge.

00:27:57   So that's one example of an AI chip company.

00:28:00   I don't know if that's a good idea.

00:28:01   Maybe it's a terrible idea.

00:28:02   But NVIDIA is not currently doing it.

00:28:04   So companies are out there trying things that nobody else is trying in the hopes that

00:28:08   their startup hits on something and then, you know, presumably NVIDIA will buy them.

00:28:12   But maybe not if Apple buys them first.

00:28:14   Again, Apple bought PA Semi, which I think was filled with a bunch of like ex-PowerPC people

00:28:19   who wanted to make really cool PowerPC chips.

00:28:21   But they're either IBM or Motorola, whoever they used to work for, wouldn't do it.

00:28:24   So they started their own company.

00:28:25   And then Apple snatched them up.

00:28:26   Fast forward many years, Apple Silicon.

00:28:28   So that worked out really well.

00:28:30   I think they're looking for the AI equivalent of PA Semi, which is some company with really

00:28:34   good people and really good ideas that is currently undervalued out there in the world doing something

00:28:39   other people aren't doing and to snatch them up.

00:28:41   And presumably they would use it to make their own AI server chips so they could be, as the

00:28:45   story says, less dependent on NVIDIA.

00:28:47   Again, see the story last episode about apparently they're supposedly still going forward with their

00:28:53   own Apple Silicon servers, even though they're doing the NVIDIA deal.

00:28:56   So the dream of Apple servers is still alive in Apple, just not once they'll sell to customers.

00:29:01   For the record, if anyone at Apple acquisitions or whatever it's called is listening, you know,

00:29:07   we just, I just read that Apple has historically limited its acquisitions to deals in the hundreds

00:29:11   of millions of dollars.

00:29:12   ATP is available for a deal in the hundreds of millions of dollars range.

00:29:17   And just letting you know.

00:29:18   We are within your price range, Apple.

00:29:20   I don't think we have any innovative AI chip technology, unfortunately.

00:29:23   Not yet, John.

00:29:25   Not yet.

00:29:26   And I cut out the part where it said their biggest deal was Beats for X number of billions.

00:29:29   So they have done bigger deals.

00:29:31   I think Beats is the biggest, but I don't remember.

00:29:33   They've done a couple of pretty big deals, but yeah, they usually mostly buy lots of small

00:29:37   companies.

00:29:37   You could even call us a pretty big deal, John.

00:29:40   You could.

00:29:40   All right.

00:29:43   Now, with regard to chip deals, there's actually an announced chip deal from Apple itself from

00:29:49   in their newsroom earlier this month, actually on July 8th.

00:29:52   Let me read it.

00:29:53   On July 8th, Apple announced a new multi-year commitment with Broadcom to design and produce

00:29:57   custom silicon components and cutting-edge wireless connectivity technologies for a wide

00:30:01   range of Apple products.

00:30:02   The new agreement, expected to exceed $30 billion, will lead to the production of more than 15 billion

00:30:08   U.S.-made chips and support hundreds of American jobs.

00:30:11   Quote,

00:30:12   Again, with Hartley-Charlton over at MacRumors,

00:30:30   Apple is one of Broadcom's largest customers, believed to account for about 20% of its annual

00:30:35   revenue.

00:30:36   Apple's been steadily bringing chip design in-house, such as with its own C1 and C1X cellular modems,

00:30:41   but many of Broadcom's wireless connectivity and radio frequency components remain in use.

00:30:45   Broadcom's chips cover custom radio frequency components, Wi-Fi and Bluetooth connectivity,

00:30:49   and other networking semiconductors found throughout Apple's lineup.

00:30:52   Apple and Broadcom signed a multi-billion dollar agreement in 2023 covering 5G radio frequency

00:30:57   components manufactured in the U.S.

00:30:59   So, I have two minds about this as well.

00:31:02   So, on the one hand, you can look at this and say,

00:31:05   oh, it's more like trying to bring manufacturing back to the United States, supporting a U.S.

00:31:10   company, making the Trump administration happy, all of those things.

00:31:12   And I'm sure it is all those things.

00:31:13   It's been, it's already been like leveraged in that, and that's, I think we cut out parts

00:31:17   of this press release where it's like, oh, this is great.

00:31:19   We're bringing jobs back to America.

00:31:20   You know, the current U.S.

00:31:22   government administration loves it.

00:31:24   Apple loves it.

00:31:25   It's all making nice.

00:31:26   Okay.

00:31:26   On the other hand, as MacRumors points out, isn't Apple kind of making all their own chips

00:31:32   these days?

00:31:33   Like, Broadcom used to make all sorts of stuff for Apple.

00:31:36   Not, you know, Qualcomm made the cell modems of Broadcom make the Wi-Fi stuff.

00:31:39   But, like, Apple has its own Wi-Fi chips, and it's making its own Bluetooth chips.

00:31:42   And, like, isn't it, aren't they kind of, isn't Apple kind of like, yeah, we are slowly

00:31:46   but surely making everything in-house so we don't have to go to Broadcom?

00:31:50   So I do wonder if this is like, you know, oh, it's just like window dressing and, you

00:31:54   know, in the meantime, while we're working on our own chips to replace everything Broadcom

00:31:57   makes, we'll do this deal and it looks good.

00:31:59   Or, Apple has drawn some kind of line that says, we'll make the cell modem chip because

00:32:04   we hate Qualcomm.

00:32:05   We'll make the Wi-Fi chip.

00:32:06   We'll make the H1 and H2.

00:32:07   But at a certain point, we get down to dinky little chips that we don't care about.

00:32:11   Like, maybe, I don't know, Bluetooth, or I think that Apple might have a chip that does

00:32:14   that.

00:32:14   But, like, maybe there's tiny, you know, the thread radio.

00:32:17   Does Apple want to make the thread radio?

00:32:19   Maybe they don't.

00:32:20   And so I do wonder if they're deciding, you know, whatever the Cook Doctrine of own and

00:32:26   control the primary technologies, blah, blah, blah.

00:32:28   And they say, well, is that radio chip a primary technology or is it just a commodity?

00:32:33   Because if we don't think we're ever going to make that, let's strike a deal for the next

00:32:37   X years that Broadcom will sell them to us at a good price because we're 20% of their business.

00:32:41   So we'll see.

00:32:43   But, like, the past several years has been a steady march of Apple rolling out chips with a

00:32:48   letter and a number in front of them and slowly replacing all the silicon in all of its devices

00:32:51   with Apple silicon.

00:32:53   And so this Broadcom deal kind of feels weird in that context.

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00:34:55   We have finally heard Slate Truck price and availability announcements.

00:35:04   We first discussed this way back in May 2025 in episode 641.

00:35:08   Reading for The Verge in Jess Weatherbed, we now, as of June 24th, know the price of Slate

00:35:14   Auto's affordable American-made electric truck almost a year after the company warned it wouldn't

00:35:17   hit its initial under $20,000 target price.

00:35:21   The no-frills pickup starts at $24,950, matching the revised mid-$20,000 price range it promised

00:35:26   last year after the Trump administration announced it was putting an end to the $7,500 federal

00:35:31   EV tax credit.

00:35:32   Pre-orders for the Slate Truck are live now, with production scheduled to begin in autumn of

00:35:36   2026.

00:35:37   Customers can pay a $300 non-refundable deposit within the next 30 days to lock in a delivery

00:35:42   date, which is expected to start in late 2026.

00:35:45   Yeah, this one just dodged price increase corner because it was actually increased back

00:35:49   when the tax credit was ended, which was dumb, but it's one of the many dumb things happening

00:35:54   in our country.

00:35:55   Anyway, pretty good on them to come in at, you know, just under $25,000 when their original

00:35:59   target was $20,000 with the $7,500 EV tax credit.

00:36:03   So I wish them luck.

00:36:05   We talked about the truck.

00:36:06   You can go listen to that episode.

00:36:08   It is, first and foremost, a very low-priced electric vehicle.

00:36:13   It also happens to be a truck, which is kind of dumb, but Americans love trucks, so give

00:36:17   them what they love.

00:36:17   There's lots of reviews on YouTube you can check out.

00:36:19   It actually is a very clever and interesting vehicle, and I wish them luck.

00:36:23   Yeah, it does look pretty cool.

00:36:24   Yeah, I mean, I don't think it's for me, but I really, really want it to be a thing.

00:36:29   I think that would be incredible.

00:36:31   Well, like, a huge number of vehicles sold in America, especially, are fleet trucks.

00:36:37   You see, like, a lot of white Ford F-150s out there.

00:36:39   You know why?

00:36:39   Those are fleet trucks.

00:36:40   Like, it's a very, very common vehicle need, and people who buy those need them to be cheap,

00:36:47   durable, serviceable, plentiful, and customizable.

00:36:50   And that's exactly what Slate is promising, so it could be really interesting, but getting a

00:36:56   new car company off the ground is very difficult, so we'll see how it goes.

00:37:00   Yeah, there's some funny things.

00:37:01   I think I posted them to our car channel, one of our slacks, where they show the Slate

00:37:05   truck, which, by the way, it looks very, very tiny.

00:37:07   It is a very tiny vehicle.

00:37:08   It looks hilariously small, not just small compared to today's pickup trucks, but even

00:37:13   small compared to, like, pickup trucks of decades past.

00:37:15   It is a small vehicle, and they showed it next to one of those giant $70,000, like, you

00:37:20   know, thing the size of a house, and they said, just pointing out, the Slate has a larger

00:37:24   bed.

00:37:24   Because the, and I think they just meant length, maybe not width, but still.

00:37:30   Uh, the monster, the gigantic pickup trucks we have in the U.S. today are essentially

00:37:34   for people who really should have a sedan or probably a minivan, but want to have a truck

00:37:39   anyway.

00:37:40   And so they make this huge vehicle with a four-door cab and these terrible, uncomfortable backseats,

00:37:45   and they're like, oh, I guess we have to have a bed so it still looks like a pickup truck.

00:37:48   And they put this tiny little bed on the thing.

00:37:50   It's totally useless.

00:37:50   It's never going to be used anyway.

00:37:51   It's always going to have a cover on it.

00:37:52   Don't scratch up my bed.

00:37:54   There's no bed liner.

00:37:55   It's just like, I don't know.

00:37:57   It's, I'm, it's very depressing.

00:37:58   But, the Slate truck is like utilitarian.

00:38:02   It's like the little, whatever they are, K vehicles from Japan.

00:38:05   Tiny little truck.

00:38:07   Uh, mostly bed, two doors, you know, it, it is, and, and the Slate, you can turn the

00:38:13   bed into like rear seats and stuff and like sacrifice that room.

00:38:16   But lots of sort of like, it kind of reminds me of Marco's talk, uh, last episode about 3D

00:38:21   printing, because honestly, this entire car, the interior looks kind of like it's 3D printed.

00:38:25   And I'm sure people are going to be 3D printing a ton of stuff to augment the interior.

00:38:29   Cause like, it doesn't even come with a radio.

00:38:30   Like, there's an extra you can buy where you can mount your iPad.

00:38:33   Like, it's just so customizable on the inside and it's all plastic.

00:38:36   And again, you can customize the back and turn it into like an open top thing, like a Jeep

00:38:40   KC, where you have just a roll cage and open seats or, or like a, uh, you know, like a cap

00:38:45   on it.

00:38:46   Like it just, it's very interesting.

00:38:47   And it comes in one color, you know, it's like the Ford Model T, you can get any color you

00:38:51   want, as long as it's black.

00:38:52   Well, these are gray and get it Slate, uh, but you can wrap them.

00:38:55   And so they'll wrap it for you or you can do your own wrapping.

00:38:58   I can't wait until I see one of these on the road, because I feel like if I see one

00:39:01   of these, it's like somebody who really wanted a cool, interesting new thing.

00:39:05   And especially if I see it customized, like it's like an art project.

00:39:08   It's like a kit car where like, this is the starting point.

00:39:10   And then if you're the type of person who wants to add personality or custom abilities

00:39:15   or 3D print crap and stick it to your dashboard, this is the car for you.

00:39:19   As long as the company stays in business.

00:39:21   So speaking of car companies and, uh, older car companies in this case, uh, there was a

00:39:28   newsroom announcement.

00:39:29   Shoot.

00:39:29   It was a day or two ago.

00:39:30   I'm sorry.

00:39:31   I didn't capture the date, but put a link in the show notes to the actual newsroom post.

00:39:35   Uh, and it reads as follows.

00:39:36   Apple and Ford today announced that Apple maps will be integrated directly into Ford's

00:39:40   upcoming universal electric vehicle or UEV platform through Apple's new map kit for automotive

00:39:45   SDK.

00:39:46   Let me take an aside.

00:39:47   Did we know this was a thing, the map kit for automotive SDK?

00:39:51   I think you just read the announcement of it.

00:39:52   Okay.

00:39:53   That's what I thought too.

00:39:54   I mean, they say new.

00:39:55   Yeah.

00:39:55   I mean, it's fine.

00:39:56   I'm not like upset about it.

00:39:57   I was very surprised and I had assumed I had either forgotten or missed something, but

00:40:00   I guess not.

00:40:01   Unlike our CarPlay ultra, which was announced, but no one ever used.

00:40:04   They figured, why don't we wait until someone's actually going to use this before we announce

00:40:07   this one?

00:40:07   Yeah.

00:40:08   So continuing from the newsroom post coming to Ford's UEV platform in 2027, this integration

00:40:12   will deliver a navigation experience powered by Apple maps directly to the vehicle's displays.

00:40:17   Leveraging Apple's new map kit for automotive SDK, Ford's UEV platform will offer drivers

00:40:22   turn by turn directions using natural language, real time traffic and instant information, intuitive

00:40:26   search featuring detailed place cards and routing options to help users easily find the best

00:40:30   route to their destination.

00:40:32   Additionally, Ford UEV drivers will benefit from an intelligent EV routing functionality,

00:40:36   including battery preconditioning.

00:40:39   Again, let me take a little aside here.

00:40:41   All I hear about from people who are real electric vehicle nerds, and I mean that I think so far

00:40:49   complimentary, is that they can't, there's reasons that CarPlay can't be a thing.

00:40:54   And one of those reasons is it's very important for an electric car to precondition the battery

00:40:58   before it's going to get charged, it needs to know when, the navigation needs to know when

00:41:03   the car needs to be charged, et cetera, et cetera.

00:41:05   So let me repeat.

00:41:07   So argue with me.

00:41:08   I believe, correct me if I'm wrong, if you know, but I believe that preconditioning the battery is

00:41:14   much more about like heat and like the temperature management of the battery to prepare it for

00:41:19   fast charging.

00:41:19   If you don't precondition the battery and you just pull up to a fast charger, you will still

00:41:24   fast charge.

00:41:25   It just might, you know, it might take a few minutes to like warm it up or, you know, whatever

00:41:28   it's doing in that preparation.

00:41:30   That's all.

00:41:30   So what you're doing is like, I believe what you're doing, if you don't precondition the

00:41:35   battery, is just artificially capping your charging speed for the first few minutes.

00:41:40   I got you.

00:41:41   So it's not like a huge difference.

00:41:43   It's a minor thing.

00:41:44   Yeah.

00:41:44   But that's what Casey saying people complain about is like, that's why you can't just use

00:41:48   CarPlay because it doesn't know about the battery.

00:41:49   But my car is built in the system does and it preconditions it.

00:41:51   And how big of a difference preconditioning is in terms of your charging speed depends

00:41:55   entirely on, well, how fast is the charger even connecting to and what is the weather like

00:41:58   and what temperature is the battery?

00:42:00   But their point still stands, which is there's an there's an integration with the car system

00:42:05   that is smart about the battery.

00:42:06   And then CarPlay is out there being dumb, like, oh, I'll route you to a charger, but

00:42:10   I won't I can't do anything about your battery.

00:42:12   So you're going to get there.

00:42:13   How are you going to get there?

00:42:14   Whatever the temperature of your battery is when you get there.

00:42:15   Oh, well.

00:42:16   And this is a new technology that Apple has that apparently integrates with at least Ford

00:42:20   cars.

00:42:20   It says, guess what?

00:42:21   Apple software can tell the battery to do the thing that the built in car system does.

00:42:26   Yeah.

00:42:27   So I will read that last thing one more time, just so we have it fresh in mind.

00:42:31   Additionally, Ford UAV drivers will benefit from an intelligent EV routing functionality,

00:42:35   including battery preconditioning.

00:42:37   Ford will also use road level information from Apple Maps as part of the development of its

00:42:41   next generation Blue Cruise hands-free highway driving capability to deliver a more seamless

00:42:45   on ramp to on ramp to off ramp experience.

00:42:49   I can't help but wonder, does this intuitive search include ads?

00:42:53   Hope not.

00:42:54   You never know.

00:42:55   It'll read the billboards along the road and speak them out to you.

00:42:58   Yeah, right.

00:42:58   And take a cut some way, somehow.

00:43:01   Well, but it's also worth pointing out, like, you know, again,

00:43:05   once you have an ad revenue stream, you're only one soft quarterly projection away from

00:43:13   twisting that knob a little bit more.

00:43:15   I'm sure they probably have deals with the manufacturers of what they will and won't do

00:43:19   in this situation and everything.

00:43:21   But how much do we want to count on those over time?

00:43:25   Like, how much would you assume that would never happen?

00:43:27   If it was a company other than Apple, especially an ad company like Google, if they were doing

00:43:33   this, we would definitely say, well, yeah, they're probably going to have, like, ads and maps

00:43:37   the way they have ads and maps everywhere else, right?

00:43:40   Apple can, the way we see, the way we know Apple today, maybe the John Ternus era will change

00:43:46   this.

00:43:46   I don't think it will.

00:43:47   The way we see Apple today, we cannot say for sure that they will not junk up any of their

00:43:55   properties with ads because they have already been doing that.

00:43:57   The App Store is junked up with ads.

00:43:59   Maps is about to be junked up with ads.

00:44:01   Apple News has always been junked up with ads, and these are all significant revenue

00:44:06   streams for Apple.

00:44:07   We have already seen that they will throw the user experience out the window to juice services

00:44:13   revenue.

00:44:14   Like, try using any of their apps without being an Apple One subscriber and getting everything.

00:44:19   You see upsells constantly for their own stuff, even beyond the ads that I was just talking

00:44:23   about that are, like, just direct ads for other things.

00:44:25   Not only is Apple definitely an ad company, but they're a bad ad company.

00:44:30   Like, App Store search ads are terrible.

00:44:33   I know.

00:44:34   I have spent hundreds of thousands of dollars over the years on App Store search ads.

00:44:38   They're horrible.

00:44:39   But as a developer, you kind of have to buy them.

00:44:41   It's a terrible system.

00:44:43   They're not good at it, but they win by being the gatekeeper, not by being good.

00:44:46   When it comes to stuff like this, if they are creating new properties within which they

00:44:53   can serve ads, they have not shown that we should trust them at all not to.

00:44:59   So in a situation like this where we're like, oh, maybe someday they'll put ads.

00:45:02   The way that we what we know today with our current level of trust in Apple around this

00:45:07   particular topic, we have to assume that every service that can have ads in it for Apple

00:45:13   eventually will until and unless they show us that they have been thinking different about

00:45:18   that.

00:45:18   But that has not been the case so far.

00:45:20   I see what you did there.

00:45:21   Well, uh, that same is true of Ford, unfortunately.

00:45:23   And GM, like the whole reason they don't want to let Apple in is like, we want to control the

00:45:27   ads and subscriptions and stuff like that.

00:45:29   So, uh, yeah, I'm not sure Apple is any worse than letting Ford control this because you know,

00:45:34   they would sell sponsorships to those same spots.

00:45:37   I'm sorry.

00:45:37   Can we just go back a step?

00:45:38   Did you say hundreds of thousands of dollars in Apple ads?

00:45:41   I did say that.

00:45:42   Jesus Christ.

00:45:43   I'm not going to interrogate you further because I don't think I can handle that conversation,

00:45:47   much less you, but holy God.

00:45:49   Frankly, I don't think I want to think about it anymore.

00:45:50   Anyway, let me get back to this newsroom post.

00:45:54   So, uh, continuing our new midsize electric vehicle will be priced around $30,000, said

00:45:59   Jim Farley, Ford Motor Company CEO.

00:46:01   The map kit for automotive SDK also enables automakers to deliver a cohesive navigation

00:46:05   experience for drivers that is consistent with the look and feel of their vehicles and provides

00:46:09   road level information to help automakers build hands-free driving experiences.

00:46:12   The SDK follows the same privacy principles that the Apple Maps app provides today.

00:46:17   Apple does not collect users' location details and activity on the vehicle's map in a way

00:46:21   that can be tied back to the individual user.

00:46:24   I'm going to read just the beginning of that again.

00:46:25   Apple does not collect users' location details.

00:46:28   That's kind of doing a lot of work there, I think, because who knows what Ford is going

00:46:32   to be doing, but that's all right.

00:46:33   Also, uh, good for them, good for Ford for saying it'll be around $30,000 because we just

00:46:37   said the slate is $25,000, so we'll see what happens.

00:46:39   Well, I mean, there's, there's been a, uh, long and storied history of people promising

00:46:43   $30,000 EVs, and it's historically proven very difficult at that price point.

00:46:47   Yeah.

00:46:47   But we'll see how they do.

00:46:48   Yep.

00:46:49   No argument.

00:46:49   All right.

00:46:50   Finishing up, uh, in addition to the integration of Apple Maps,

00:46:53   into Ford's UEV platform, CarPlay will continue to be available on Ford vehicles, providing

00:46:58   drivers with a safe and smart way to use their iPhone in the car.

00:47:01   Let me translate that from corporate speak to real person.

00:47:04   Hey, Rivian Tesla and GM, haha, go f**k yourselves.

00:47:07   So good.

00:47:08   I loved it.

00:47:09   I loved it.

00:47:11   Uh, anyway, I think this is very interesting.

00:47:13   I very much interested to see how this looks, you know, aesthetically and how it operates.

00:47:19   Is it good?

00:47:20   Is it not?

00:47:20   Um, but I really hope that this is a further, uh, step in the direction, as much as I snark,

00:47:27   a step in the direction of Rivian and GM and Tesla, hopefully finally getting over themselves

00:47:32   and adding CarPlay because as a wise man once said on CaseyList.com, CarPlay is additive.

00:47:39   You don't have to use it.

00:47:41   If you don't want your users to use it, they don't necessarily have to.

00:47:45   If you're, if your stuff is that good, they won't use it.

00:47:48   But for someone like me that pretty much demands it, that won't buy a car without it, it was

00:47:53   sure would be nice.

00:47:54   It's also nice to see that Apple maps, Apple maps come a long way since very difficult launch.

00:48:00   Let's say, um, uh, and these days we don't say, Oh, I can't believe Ford's putting Apple

00:48:04   maps in its car.

00:48:05   Now it's going to not know where it's going to go.

00:48:07   I still think Google apps is better in certain ways, but one place that Apple has really excelled

00:48:12   in the past many years is the actual visual appearance of the maps.

00:48:16   Not only does it look pretty, but I think it does a good job of like, uh, information

00:48:21   communication.

00:48:22   What is a road?

00:48:23   What is not a road?

00:48:23   What is a sign?

00:48:24   Is a stop coming up?

00:48:25   What like that type of information is easier, at least for me to read on Apple's display than

00:48:31   on Google's maps display.

00:48:33   And also a lot of the native in car mapping things that I've seen on like rental cars and

00:48:37   stuff that we've used.

00:48:38   I'm like, Oh, this map is not good looking.

00:48:40   Like the roads are just thin and don't let me know what they're really doing.

00:48:44   And the things that I want to read are too small or in a weird font or, you know, or

00:48:48   just like the contrast isn't good.

00:48:50   Apple maps is, I think does a pretty good job of both being readable and attractive.

00:48:56   It's not always a win versus Google ones.

00:48:58   You can find it on the web when we've talked about them on past shows.

00:49:00   I think lots of people saying, I'm going to compare Google maps to Apple maps, not the

00:49:03   driving like 3d flying north through thing, but really just the 2d looking down like the

00:49:08   maps interface.

00:49:09   And sometimes Google does things better, but I, in all those tests, I always feel like Google

00:49:14   looks uglier.

00:49:15   And then there are some areas where Apple excels.

00:49:17   It's one of the reasons I use Apple maps mostly in my car, even though I think Google still

00:49:21   has better traffic data and Apple maps still sometimes takes me on routes.

00:49:24   Like when I use it, you know, just when I'm going in the local area, not because I don't

00:49:29   know how to get there, but just because I want to know when some stupid construction is closed

00:49:32   down a road, I want to know that before I get to it.

00:49:34   So I'm like, oh, Apple maps will tell me that.

00:49:35   That's why I have navigation on when I'm driving to places I already know how to get to in my

00:49:39   local neighborhood.

00:49:39   But it also means that when Apple maps tells me to go a certain way and I know how to get

00:49:44   there, I'm like, no one would ever go that way.

00:49:46   That's insanity.

00:49:47   Apple maps still does that sometimes.

00:49:48   I guess it's probably like technically shorter or faster or whatever, but there are intangibles

00:49:54   that Apple doesn't know about.

00:49:55   And I think maybe Google uses a little bit more crowdsourcing of like when most people go from

00:49:59   A to B, they use, they use this route and the traffic is good.

00:50:01   So I recommend that one.

00:50:02   But anyway, I'm, I'm also kind of like Casey would love to see how this looks in because

00:50:07   they described in one section of like, oh, how it's going to like integrated into the vehicle's

00:50:11   experience.

00:50:12   Like, is it going to be like themed?

00:50:13   Like, is it going to be color change?

00:50:15   So it's, you know, looks like the color of the vehicle or matches the Ford branding or

00:50:20   something.

00:50:21   Um, but yeah, this, this seems like a more fruitful path than the CarPlay ultra thing,

00:50:26   which still low these many years later has, let's say extremely limited adoption.

00:50:31   That's one way to put it.

00:50:33   Uh, you're exactly right.

00:50:34   I don't know.

00:50:35   I, I just, I want so badly to get a different car and we're not going to turn this into

00:50:40   a whole conversation right now, but I, I think I'm ready to get rid of my Volkswagen.

00:50:43   I love the car.

00:50:44   There's nothing wrong with the car as I sit here today, but I think I'm ready for a full

00:50:48   electric car, which is very sad for my left leg, but that's neither here nor there.

00:50:52   But there's just, there, there's just nothing on the market that I think that's it.

00:50:57   See, you know, you know how I feel.

00:50:59   And also about Max.

00:51:00   I would, I would say for whatever it's worth, I, I know that, you know, BMW might be a hard

00:51:05   sell for you, but I think the upcoming, uh, I three, uh, is potentially very interesting.

00:51:12   The SUV or the sedan?

00:51:13   I can't recall.

00:51:14   The sedan.

00:51:14   Just close your eyes when you walk up to it.

00:51:15   Yeah.

00:51:16   The electric three series.

00:51:17   I think I, it looks very good in the previews and everything so far.

00:51:22   Like we'll see when it comes out.

00:51:23   I suspect Casey, I, as much as you love the eye for, I suspect that new eye three is going

00:51:28   to be very tempting for you.

00:51:29   I 100% agree with you.

00:51:31   I'm really, we, we, I want to move on because this is not an accidental neutral, but I 100%

00:51:36   agree with you.

00:51:37   I mostly think it looks good with the exception of the front.

00:51:39   The front is real bad, but I don't think I'm going to want to pay 80, $90,000, whatever

00:51:44   they're going to pay charge for this to get into it at the timeframe, get into like 65

00:51:49   probably.

00:51:49   I don't think I want to pay that much either.

00:51:51   I agree with you.

00:51:52   I don't think I'm driving a $25,000 car.

00:51:55   I'd agree with you.

00:51:56   I don't think I'm going to be able to get into the, well, I'm, I will not choose to get into

00:52:01   this car until it has fallen in price.

00:52:04   It's coming off lease, et cetera, et cetera.

00:52:05   And that's like, yeah, you get it.

00:52:06   Yeah.

00:52:06   Get it.

00:52:07   Get a one after it's gone down or, you know, used on or whatever.

00:52:09   Right.

00:52:10   But I don't think I want to drive my eight year old car, which is in great shape.

00:52:13   Only has like 35,000 miles.

00:52:14   I don't want to drive this eight year old car for another three ish years, four years

00:52:19   before I get this.

00:52:20   So I think there's, I need to figure out what to do in the interim.

00:52:23   And I just, I can't figure out what that is.

00:52:25   And I think the answer may be the I four, but it's, it's, it's just, I'm not sold.

00:52:30   There's nothing that I can look at and point to and say, yes, that's the one.

00:52:34   And that makes me sad.

00:52:35   Anyway, let's move on.

00:52:38   Uh, let's talk Safari 27 and there's a post by Jeremy Keith at adactio, A-D-A-C-T-I-O.com.

00:52:46   I will put a link in the show notes so you don't have to worry about it.

00:52:48   It's pronounced archive, Casey.

00:52:49   Oh yeah.

00:52:50   We learned that about the, uh, what is it?

00:52:52   A-R-X-I-V dot org site.

00:52:56   And everyone told us it's pronounced archive, which is cute and clever.

00:52:58   They have like an explanation involving like Greek letters.

00:53:01   Unfortunately, there is a website called archive.org and it's not that one and it's a well-known one.

00:53:06   Yeah.

00:53:06   It's, it's kind of a popular.

00:53:07   Yeah.

00:53:08   So if everyone's saying, oh, my scientific paper is up at archive.org, which one?

00:53:12   Yeah, exactly.

00:53:13   Yeah.

00:53:14   Because you can see like scientific papers could be at either one because the actual archive.org

00:53:18   holds lots of stuff that may have left the web elsewhere.

00:53:21   And anyway, it's, it's silly.

00:53:22   You know, I think speaking of silly, I think your pronunciation of letterboxd is silly, but I

00:53:27   think in this case, we need to go that route or take a page out of your playbook and it

00:53:30   needs to be archive.org.

00:53:32   Yeah.

00:53:33   Anyway, coming back to the Safari 27.

00:53:35   So at adactio.com, Jeremy Keith writes the upcoming version of 27 of Safari is looking very

00:53:40   good.

00:53:40   That's not because it's at the cutting edge of the latest web standards, quite the opposite.

00:53:44   Most of the changes listed for this release are bug fixes.

00:53:46   That's what I want to acknowledge and applaud.

00:53:48   And, uh, John, I believe it was found WWDC session 204.

00:53:52   What is new in web kit for Safari 27?

00:53:55   We'll put a link to that in the show notes where Jen Simmons says, I hear from when web

00:54:00   developers, that it's challenging when you have to work around a problem in our browser

00:54:03   engine, you expect more.

00:54:04   We hear you.

00:54:05   And we set out to greatly improve the quality of existing web platform features.

00:54:10   We put our focus there this year, rather than on implementing a whole lot of brand new ones.

00:54:14   Yeah.

00:54:15   They show a pie chart saying like, here's the work that we did.

00:54:18   And the large Pac-Man size piece of the pie chart is resolved issues.

00:54:22   And then in the Pac-Man's mouth, uh, the majority of the mouth is improved features.

00:54:26   And then there's a little, there's a tiny little sliver that's brand new features.

00:54:29   And then a tiny, even tinier sliver that's deprecations.

00:54:31   So this was, again, the, the thrust of this WWDC session about web kit was not look at all

00:54:36   these new APIs we implemented.

00:54:38   It was like, this is a rebuilding year.

00:54:39   You're annoyed that we, you know, have longstanding bugs that are stopping you from

00:54:44   adapting a feature or there's some feature that we didn't implement all of or whatever this

00:54:49   year.

00:54:49   We're going to concentrate on that work.

00:54:51   We're going to fix all our bugs, the top bugs that you complain about.

00:54:55   And we're going to find whatever tech that you're like, Oh, I would use this.

00:54:57   Safari doesn't have it.

00:54:59   And we're going to put that one in.

00:55:00   And this whole session is all about that.

00:55:01   And a lot of people watching the session and applauding, because if you're a web developer,

00:55:05   it's kind of like being, it's, it's worse than being like an iOS developer.

00:55:09   You're like, Oh, they added this cool new feature on iOS, whatever.

00:55:11   But I can't use it until most of my users like migrate, but iOS users migrate pretty

00:55:16   quickly these days.

00:55:17   But on the web, you're like, uh, you know, this, the, can I use it, uh, .com website.

00:55:22   I may have been getting that URL wrong.

00:55:24   It's like on the web.

00:55:24   It's like, okay, when can I use this feature?

00:55:27   Because web browsers have much more diversity than iOS versions and people do not upgrade

00:55:33   as quickly.

00:55:33   And so you're like, and by diversity, I don't mean different browsers.

00:55:37   I mean 800 different versions of Chrome and so on and so forth.

00:55:39   Again, Chrome auto updates itself.

00:55:41   So it's not that bad, but you've got Firefox and blah, blah, blah.

00:55:43   And back in my day, web TV 1.0, which could barely read HTML.

00:55:46   Um, so when Apple rolls out a feature like this, then you can start your clock.

00:55:52   It's like, great.

00:55:52   In four years, I'll be able to put this on our website and it will make my life so much

00:55:56   easier.

00:55:56   Assuming I'm still working at the company at that time, but still, you know, the best

00:56:00   time to plant a tree is 25 years ago.

00:56:01   The second best time is now.

00:56:03   So thumbs up for adding these features.

00:56:04   Yep.

00:56:05   Agreed.

00:56:06   Uh, then there was a contrarian take from Alex Russell and, uh, Alex says basically Safari

00:56:13   so far behind, it doesn't even matter.

00:56:15   So this is on infrequently.org.

00:56:17   Uh, and Alex writes, don't get me wrong.

00:56:20   It's great that Apple is focusing on quality.

00:56:23   It remains a persistent issue for Safari, but how much relief should long suffering web

00:56:29   developers expect?

00:56:30   The best comparative measures come from the communal web platform tests project comparing

00:56:35   the current experimental builds with stable channel releases can illustrate the scale of

00:56:39   change we can expect when the next major version of each browser launches 90% is the minimum

00:56:44   Apple requires across all WPT tests for competitors engines in the EU and Japan, where it has been

00:56:50   forced to allow them in theory.

00:56:51   Anyway, Safari barely clears the bar and the source for that is WPT.fyi.

00:56:56   Yeah.

00:56:57   And then they show the, you know, the WPT test pass rates and you can see Safari just

00:57:02   barely clearing the 90% line.

00:57:03   It's hilarious by the way, that Apple's thing to make, to discourage people from using alternate

00:57:07   browsers, this whole browser kit thing they made like, Oh, it's for security, blah, blah,

00:57:10   blah.

00:57:11   We can't just let you run Chrome because that would be too insecure, which is probably true.

00:57:14   But also it's yet another system like the alternative app stores.

00:57:16   It's like, it's so onerous to implement this.

00:57:19   Nobody wants to do it.

00:57:20   Anyway, they threw in there.

00:57:21   Oh, and by the way, your browser has to pass this WPT test by at least 90% because we don't

00:57:27   want people on our phones using crappy browsers.

00:57:28   But then you look at the competitive browsers and Chrome is pushing up against 98% and Firefox

00:57:33   is like 96%.

00:57:34   So yeah, if there's going to be another browser, if there were, if someone did actually make

00:57:39   an alternate browser for iOS in the EU, it would probably be based on the Chrome you mentioned

00:57:43   or Firefox and it would easily clear the 90% bar.

00:57:47   It's almost like they put it at 90% to say, well, you have to at least clear the bar that

00:57:51   we cleared.

00:57:51   Well, and I think this, I don't think Safari is ever going to be the browser for people

00:57:59   who care about cutting edge web standards.

00:58:01   I mean, it hasn't been.

00:58:03   And there was actually a time when it was that competitive.

00:58:07   It was a long time ago.

00:58:08   But there, there was a span in like, you know, like the mid 2000s, 2010s, like there was a

00:58:15   span where Safari was very competitive, very standards focused.

00:58:18   And that was a time when Apple was not dominant.

00:58:22   So it was very important to Apple, especially early in the Safari project, but, you know, also

00:58:28   kind of midway through it.

00:58:28   It was very important to Apple for the Mac to succeed that Safari had to be really good.

00:58:35   And they, they made it really good.

00:58:38   Like those early versions of Safari were great.

00:58:41   And Safari was like a leading, like beacon of awesomeness for web standards for a long

00:58:48   time.

00:58:49   But that was when Apple had to basically play catch up with the world like that.

00:58:55   You know, it was mostly when they were still mostly about the Mac, like before the iPhone

00:58:58   or even in the early days of the iPhone, like they were still mostly, you know, Mac and early

00:59:03   iPhone company.

00:59:04   And so they had to comply with the standards to be competitive.

00:59:08   And now Apple is so successful that they are dictating terms to the rest of the world most

00:59:16   of the time.

00:59:17   As I've mentioned before, like Apple does not know how to negotiate.

00:59:19   They just know how to dictate.

00:59:20   And with web standards, what that means is other people are dictating to Apple what Safari

00:59:29   needs to do.

00:59:30   That's just not going to play well with Apple today because Apple doesn't need to listen

00:59:36   anymore.

00:59:36   Again, like there was a time where they needed to listen.

00:59:39   So they did.

00:59:40   But now they don't.

00:59:41   And you can also kind of, you know, see their point on a lot of these things.

00:59:46   A lot of modern web standards, like just because something is declared a standard doesn't mean

00:59:52   it's a good idea.

00:59:53   It also doesn't mean that the people who declared it a standard aren't doing so for reasons or

01:00:00   for interests that Apple might consider maybe like unfairly biased or invalid or bad ideas

01:00:05   on Apple's point of view.

01:00:07   So for instance, if any of these web standards have implications on device security, battery

01:00:14   life, or privacy, Apple's going to have possibly a different opinion on whether they're a good

01:00:19   idea or how much of them they want to implement than somebody else might have.

01:00:23   Also, if any of these web standards try to bring web apps up to levels of functionality that

01:00:31   native apps have that Apple doesn't think web apps should have, Apple's going to have a

01:00:36   problem with that too.

01:00:36   And maybe you could argue that part of the reason is their App Store monopoly.

01:00:41   And that might be part of the reason.

01:00:43   In many cases, that probably is part of the reason.

01:00:45   But also part of the reason might be they don't think it's a good idea for security or for device

01:00:50   privacy or, you know, so they're going to have their reasons.

01:00:52   And, you know, again, just because something is declared a standard doesn't mean it's a good

01:00:56   idea.

01:00:57   And it doesn't mean that Apple agrees that every standard is is necessary to implement.

01:01:02   You know, I've I've given my own opinions on this and I'm like, you know, podcast quote

01:01:07   standards that people try to launch.

01:01:08   And and I see both sides of the argument.

01:01:10   So for Apple, this is something like this.

01:01:14   It's like Safari's way behind.

01:01:16   Well, behind in what is it behind in a way that Apple agrees is the definite right inevitable

01:01:24   path to go on?

01:01:25   Probably not.

01:01:26   Now, that being said, I mean, obviously, Safari can always get better.

01:01:29   And I as somebody who converted to Chrome earlier this year, I see lots of ways that Safari can

01:01:35   get better.

01:01:36   Certainly, though, when I'm using Chrome on my laptop and I see the battery life burning

01:01:40   down, like, oh, geez.

01:01:42   But but Apple has their reasons.

01:01:46   It isn't just that, like, you know, they're not good at engineering.

01:01:50   Like, that's that's not the reason here.

01:01:52   If Apple does not implement a web standard, some of that is possibly because they don't

01:01:57   have their foot on the gas, because that is true.

01:01:58   Apple does not have their foot in the gas in most areas.

01:02:01   They're not forced to compete.

01:02:03   But a lot of it could be they're actively choosing that the quote unquote standard that someone

01:02:10   dictated at some other company.

01:02:11   Apple thinks we don't agree that that's actually something that's a good idea for us.

01:02:16   Anyway, all that is to say, if what you're looking for is the most standards compliant

01:02:21   browser and, you know, again, who determines the standards?

01:02:26   It's a lot of Google people.

01:02:27   So the most standards are going to be things that Google people design.

01:02:32   And of course, Google's browser is going to do them because they're the ones who design

01:02:35   them.

01:02:35   And, you know, Apple is going to not be competitive in that game if that's if that's what you're

01:02:41   optimizing for.

01:02:42   So if what you want is the web browser that will work on the most websites possible, doing

01:02:48   the most features possible, what you want is Chrome.

01:02:51   And that's kind of that's going to be the case probably for the foreseeable future.

01:02:55   And again, what and Safari is a great choice for different reasons and different priorities.

01:03:01   But that's the trade off.

01:03:02   Well, when it comes to web standards, nobody is dictating to Apple anything because Apple

01:03:08   is on the same W3C committees as Google and the Firefox people.

01:03:12   that determine these standards.

01:03:13   And Apple is notorious for throwing its weight around to put the kibosh on the standards that

01:03:18   it doesn't like.

01:03:19   So it's not as if these standards fall from the sky and Apple's like, oh, another standard.

01:03:21   Great.

01:03:22   We have to implement it.

01:03:22   All right.

01:03:23   But they don't always succeed.

01:03:24   Well, they're there in the room and they they succeed a surprising amount of time.

01:03:28   They are very they're powerful.

01:03:30   All out of proportion.

01:03:31   Well, I think with their market share, which is the next factor, which is like, OK, Chrome is

01:03:36   a problem for an increasing problem for Apple as Chrome becomes so massively dominant in market

01:03:41   share where people don't even test their websites in Safari anymore.

01:03:44   And they're just relying on these specific, you know, features and bugs that are in Chrome,

01:03:50   you know, works in Chrome.

01:03:52   I'm done.

01:03:52   And even if Safari in the cases where Safari is do something doing something correctly, but

01:03:56   Chrome is not the Chrome behavior is considered correct.

01:03:58   Because, you know, it's the Internet Explorer effect.

01:04:00   So there's been some posts about like, oh, Safari is the new Internet Explorer because it

01:04:02   sucks and people have to design websites for it.

01:04:05   But no, the one with dominant browser market share is always the Internet Explorer because

01:04:08   whatever that browser does, that is the default and your website has to work with it.

01:04:12   And especially as the market share becomes more and more dominant, whatever Chrome does becomes

01:04:17   the standard setting aside the web standards.

01:04:20   And yes, there are web standards that they fight about or what they should implement or whatever.

01:04:23   But I think this, you know, the this WWC session about the features implementing is not so much

01:04:29   about features that Apple disagrees with that they're somehow changing your mind about it.

01:04:33   It's almost entirely about and that's why this Alex Russell's post is so snarky and upset

01:04:38   about this features that Apple claims to have implemented years ago with much fanfare.

01:04:45   Hey, there was a W3C decided on this thing.

01:04:47   Apple participated.

01:04:48   Apple said, yes, we agree.

01:04:49   This is a great feature.

01:04:50   We're totally going to add to Safari.

01:04:52   And they added to Safari in 2021 and declared victory and moved on.

01:04:56   But guess what?

01:04:57   Safari's implementation was incomplete or buggy.

01:05:00   And Apple just never revisited.

01:05:01   Let me know if this sounds familiar.

01:05:03   Apple just said, well, we did that already.

01:05:05   It's done.

01:05:05   And it's like, well, Chrome, A, had a better implementation out the door and B, Chrome has

01:05:10   a new version every two days.

01:05:11   And when they found these little bugs in their implementation back in 2021, they iterated and

01:05:16   iterated, iterated.

01:05:16   And by 2023, the Chrome implementation was fast, rock solid, had all the features in

01:05:20   the standard, and Apple's hadn't been touched since 2021.

01:05:23   And that's where people are like, I can't use this feature.

01:05:26   Not because Apple disagrees with it.

01:05:27   Apple supposedly implemented it.

01:05:29   But oh, this one method, there's a bug in it that just basically makes it unusable.

01:05:33   And actually, there was a minor revision to this standard, you know, three months later

01:05:38   that Apple never picked up.

01:05:39   And then you're just sitting there waiting.

01:05:40   Well, surely this WWC, Apple will fix this thing.

01:05:42   And it just never happens.

01:05:43   And people get frustrated.

01:05:44   So when they say, like, I can't do this, because, you know, that test is like, Safari

01:05:48   has a 90% or whatever, those tests are always like, not only do you have to implement it,

01:05:52   you have to actually implement it correctly.

01:05:54   And sometimes also in a way that doesn't like massacre performance in terms of like computational

01:05:58   performance or whatever, like has it implemented in the same way.

01:06:01   There was a couple of things that have been on like this in the past, I forget the particular

01:06:04   technology might have an index DB or something, where Apple had a notoriously bad implementation

01:06:08   and just never changed it.

01:06:09   And people like there was these warnings among web developers like, yeah, they say the implement,

01:06:13   but don't try to use it.

01:06:14   You'll just you'll lose your data and it'll be terrible.

01:06:16   Wait until they fix it.

01:06:17   And there was some battle about that, about index DB versus a different standard or whatever.

01:06:20   But anyway, Apple in this situation, again, they throw their weight around in ways that

01:06:26   I don't quite understand how they have this power and some kind of bureaucratic, like however

01:06:29   the W3C works, because market share wise, they should barely have a say in anything market

01:06:34   share wise.

01:06:34   They should they should just be out there doing like like you said, what they had to do back

01:06:37   when Safari was being written, which is whatever currently works on the web, we need to make

01:06:42   Safari deal with that.

01:06:43   Like before Safari 1.0, that was their thing.

01:06:46   It's like we're not dictating to anybody.

01:06:48   Just the web is out there and people are using browsers that work with it.

01:06:51   Probably at that point, Internet Explorer, maybe Mozilla or whatever.

01:06:54   We have to make Safari do whatever they're doing, even if what they're doing is dumb or

01:06:58   stupid or buggy.

01:06:59   We have to make it work with that.

01:07:00   And then they were like, oh, Safari is going to be a web standards thing.

01:07:03   But then it was like just, well, there's a lot of web standards and they keep coming out

01:07:06   with new ones.

01:07:06   And even though we fight against the ones we don't like, sometimes things come out.

01:07:09   And even if we are in favor of it, it's like, well, but how much money are we going to

01:07:13   throw at Safari this year?

01:07:14   And as you noted, do any of these features threaten our app store dominance by making it possible

01:07:18   to have web based apps that look like native apps?

01:07:20   And Apple is so weird about that because Apple did do the thing where you can put apps on

01:07:25   the home screen that are actually web apps.

01:07:27   No one made them do that.

01:07:28   They did that on their own so long ago.

01:07:30   It's like, well, so clearly someone at Apple at some point thought, hey, this is a cool thing.

01:07:34   You could have a web app.

01:07:36   It's a website, but it will show up on your on your home screen on your phone like it's

01:07:40   an app.

01:07:40   It'll launch like an app.

01:07:42   It won't look like a web browser.

01:07:43   And we will support that.

01:07:45   I think they might have supported that even before there was a standard for.

01:07:48   And then when there was a standard for it, they supported the standard.

01:07:50   And it's like, OK.

01:07:51   But on the other hand, Apple's like, yeah, look at the things we argue against at the

01:07:56   W3C.

01:07:56   Look at the features that we say no to.

01:07:58   And you're like, boy, a lot of those look like things that would make web apps be able

01:08:01   to compete with native apps.

01:08:02   So which is it?

01:08:03   Is it just two different groups inside Apple?

01:08:05   Right.

01:08:05   I'm sure Jen Simmons wants to support every single web standard.

01:08:09   She is a web developer through and through.

01:08:11   She wants that.

01:08:12   She wishes she had all the money in the world and could support every web standard better than

01:08:16   anybody.

01:08:16   She wants 100% of all those tests.

01:08:18   But Jen Simmons is not the CEO of Apple.

01:08:20   Right.

01:08:21   So as with all these things, it comes down to like we were talking about with like the

01:08:25   bug fixes.

01:08:25   Yes.

01:08:26   Having, you know, LLMs help find bugs is great and everything.

01:08:29   But before the prerequisite is someone who determines what resources are going to be spent on what

01:08:35   has to say you are allowed to spend this year mostly doing bug fixes.

01:08:41   If without that permission, yeah, you can try to sneak it in under the covers and it makes

01:08:45   you more efficient.

01:08:45   I could fix 10 bugs in the time I could fit one.

01:08:47   But if your bug fix allowance time was 1% of your time, it still doesn't make that big

01:08:51   of a dent.

01:08:52   So you need permission for management and resource allocation to say this year we're going to

01:08:58   be responsive to our customers, responsive to web developers and find out like find out

01:09:03   from them because, you know, Apple could be insular.

01:09:05   What are web developers just about?

01:09:06   Is it that one feature from 2021 that's been buggy?

01:09:09   Like which one is it?

01:09:10   Because there's a whole bunch of features that we didn't implement or we have implemented or

01:09:13   there are bugs in.

01:09:14   But we have to know which ones would have the most impact on customers.

01:09:17   And in that respect, I don't think Apple is looking at these these WPT test pass rate

01:09:23   things because those probably weight all the features equally.

01:09:25   What Apple wants to know is which are the features that are hurting web developers the most?

01:09:30   Which are the features that are making it so that when someone goes to a website

01:09:33   in Safari and it doesn't work, which features are causing that to happen?

01:09:36   Works fine in Chrome.

01:09:38   Why does it work fine in Chrome?

01:09:39   Is this Chrome which feature does Chrome have that we don't have or which feature does Chrome

01:09:43   implement in a different way than us?

01:09:44   Even if we're quote unquote right, they need to go back to Safari 1.0 mode and say, whatever

01:09:50   is Chrome, whatever Chrome is doing, we need to do exactly that because otherwise that website

01:09:53   won't work right in Safari.

01:09:55   It's one of the main reasons I use Chrome and it's one of the main reasons I sometimes encourage

01:09:59   my family to use Chrome.

01:10:01   Is this website not working right to you?

01:10:03   In particular, I always say to do it on government websites, which you would think that would

01:10:07   be the opposite where it's like, well, government, don't they have to support all these web browsers?

01:10:11   There's probably laws that say they do, but there's laws that say a lot of things.

01:10:14   Probably they're testing the website in Chrome.

01:10:17   So if you're having any, the jankier the website is and it's not working in Safari, try it in

01:10:23   Chrome.

01:10:24   Very often it works.

01:10:25   And that is one of the things that they have to fight against.

01:10:27   So, you know, I feel for the Safari team because I know the people who are working, actually

01:10:31   working on Safari and WebKit are a hundred percent aligned on everything that Alex is complaining

01:10:36   about, but they don't decide the priorities at Apple.

01:10:38   Like it's great that they get to work at Apple, but I'm sure they argue internally all the time.

01:10:43   Let us do X, let us do what I get, you know, let us do Z.

01:10:46   And then I don't understand whatever shadowy cabal is that the W3C arguing against the features

01:10:51   that Apple apparently doesn't want.

01:10:53   Again, sometimes for good reasons about privacy and, you know, battery life or whatever, but

01:10:57   sometimes for clearly nefarious reasons, who are those people?

01:10:59   What are their, are they like literal lobbyists?

01:11:01   So their only job is to go to the W3C and screw things up for the web.

01:11:04   I don't know.

01:11:05   Sometimes someday there'll be a tell all book, but I think there's a lot of people at Apple

01:11:09   fighting the good fight.

01:11:10   And I'm happy to see this year, uh, that the Pac-Man shape thing is resolved issues.

01:11:15   Honestly, I think everybody at Apple had to have that same pie chart for the next five

01:11:19   to 10 years and things would be a lot better.

01:11:21   But again, I'm not the CEO of Apple either.

01:11:23   Oh yeah.

01:11:24   Yeah.

01:11:24   Yeah.

01:11:24   I mean, I don't know this, this blog post, it, I think it made some very good points,

01:11:29   but it was clearly someone who is very angry about Apple wanting to continue to be angry

01:11:35   about Apple.

01:11:36   Yeah.

01:11:36   I mean, I was angry about IE, IE6, you know, angry was about IE6.

01:11:39   You cannot imagine the anger because it would just stop you from doing anything good on

01:11:43   the web.

01:11:43   And Safari has filled that role in that.

01:11:45   Like, you know, everybody's using Chrome and all these features are available.

01:11:49   And this feature is 10 years old and Apple was totally in favor of it and touted it when

01:11:52   they rolled it out and it's still broken.

01:11:54   And you just, and you know, it's like talking to Apple.

01:11:56   It's like a brick wall.

01:11:56   It's like, Hey, Apple, you like this feature.

01:11:59   You implemented it.

01:12:00   You told us to go and use it.

01:12:01   Here's the WWC and it's been broken for five years.

01:12:04   What the hell?

01:12:04   And you hear nothing.

01:12:05   Indeed.

01:12:07   All right.

01:12:07   And then finally, with regard to Safari, Apple has released a Safari MCP server.

01:12:13   There is a blog post over at webkit.org where Saren Yitbarek from Apple writes, in Safari

01:12:20   Technology Preview 247, we're introducing the Safari MCP server, a model context protocol server

01:12:27   for web developers.

01:12:28   The Safari MCP server gives your agent the ability to know how your code actually renders in the

01:12:33   browser by connecting it to a Safari browser window.

01:12:35   Any MCP compatible client can connect to the Safari MCP server.

01:12:39   By connecting your agent to a Safari browser window, your agent can emulate what your users

01:12:43   experience, giving it the information it needs to debug more autonomously, like access to

01:12:47   the DOM, network requests, screenshots, and console output.

01:12:50   It speeds up your debugging process and lets you stay in the comfort of your terminal, which

01:12:54   means fewer rounds of hopping windows and typing prompts to debug your code.

01:12:58   There's a section in the blog post why we built this.

01:13:00   There are many ways to build for the web, both with and without AI.

01:13:04   If AI is part of your workflow, we think this tool will help make it even more productive.

01:13:07   And if it isn't, that's okay too.

01:13:09   If you end up giving it a try, or if this is your first time using an MCP server, let us

01:13:13   know what you think.

01:13:14   You can find these individuals on Macedon and Blue Sky.

01:13:16   If you run into issues, file a webkit bug report.

01:13:19   Filing issues really does make a difference.

01:13:21   So says everyone at Apple.

01:13:22   And webkit actually has an open bug tracker, unlike feedback and radar.

01:13:26   So that's nice.

01:13:27   So at least you can watch your thing not getting picked up.

01:13:29   But you know, and it's open source.

01:13:30   And it's open source so you can contribute fixes yourself, but it's a little bit of a

01:13:34   challenging code base.

01:13:35   So I like that part at the end where it's like, you know, MCP, it's for, you know, agents,

01:13:39   LLMs, coding agents to use.

01:13:40   MCP basically like exposes the functionality of your application in a programmatic way using

01:13:47   the standards so that agents can essentially puppeteer your app to make it do something.

01:13:52   That's what MCP is for.

01:13:53   And they say, you know, we add, why do we add this?

01:13:56   We added MCP, you know, because we think if you use AI, if AI is part of your workflow,

01:14:00   we think this tool will help.

01:14:01   And if it isn't, that's okay, too, because they don't want to be like, look, we were forcing

01:14:05   you to use AI.

01:14:06   AI is still a difficult topic for a lot of people.

01:14:08   And Apple is hedging.

01:14:09   They're, you know, unlike the rah, rah, AI is great at everything.

01:14:12   Whoever wrote this blog post is like, some people aren't AI.

01:14:15   Some people aren't.

01:14:16   If you aren't, fine.

01:14:17   This is not for you.

01:14:18   We understand.

01:14:19   We still like and support you, right?

01:14:20   Like, so I thought that head was interesting.

01:14:22   But on the flip side of this, this is really like if you're doing web development with some

01:14:27   kind of agent, very often the agent will be like, okay, there's a million libraries for

01:14:32   various languages that will essentially make a headless Chrome using the Chromium, open

01:14:35   source Chromium engine.

01:14:36   And, you know, a headless Chrome, I can run on doing web development, which is HTML, CSS,

01:14:41   JavaScript, and a backend.

01:14:43   And I can all run all of that headless with this headless Chrome thing so that I can actually

01:14:48   execute the page where the JavaScript will execute and there'll be a DOM, you know, like

01:14:51   essentially automated testing of a real web browser.

01:14:55   The next level up from that is, okay, but what if I could control your actual web browser?

01:14:59   Not as headless Chrome or a headless Safari, but like literally Chrome or Safari.

01:15:03   And Chrome, there's like a Claude Chrome plugin that does this.

01:15:05   And Safari, same deal, where you would see a Safari window appearing on your screen.

01:15:09   I don't know if they can hide the window.

01:15:10   Maybe they can.

01:15:10   But anyway, it's puppeteering the actual running Safari.

01:15:14   And the reason that's important is because in the absence of this, you're just perpetuating

01:15:19   the cycle where someone using a coding agent and they're making a website and the coding

01:15:23   agent is dutifully writing tests and checking things out.

01:15:25   And it's got unit tests and it's got integration tests and it's got end-to-end tests where it

01:15:28   runs the actual browser engine and blah, blah, blah.

01:15:30   And you know what the agent has just made for you?

01:15:32   A website that works in Chrome.

01:15:33   And someone goes to your website for the first time and they go, oh, your website didn't work.

01:15:39   You're like, what are you meaning?

01:15:40   Oh, my test pass is great.

01:15:41   I tried all the time.

01:15:41   It's wonderful.

01:15:42   And it's like, well, I'm using Safari.

01:15:44   Because the agents can only iterate on failures that they see during their tests.

01:15:48   And if they never test in Safari, I mean, this is the same exact problem that humans had where

01:15:53   someone makes a website, they're using Chrome, they're testing in Chrome.

01:15:56   Once it works in Chrome, then they're done with your project, right?

01:15:59   The same is true of agents.

01:16:00   If the agent can't test in Safari, it will never know what's broken in Safari.

01:16:04   And so Apple's out there going, please, please, agents and developers, we've made an MCP for

01:16:09   you.

01:16:09   Please at least consider, consider trying, consider telling your agent that we exist.

01:16:13   We'll register MCP.

01:16:14   And maybe, maybe on the off chance, they'll look at that.

01:16:17   And, you know, if someone writes in their problem description, and by the way, this website should

01:16:21   not only work in Chrome, then maybe the agent will be like, oh, I see you have a Safari MCP

01:16:25   server.

01:16:25   I'll try it in there, too.

01:16:27   Oh, it breaks in there for this reason, and it can fix it.

01:16:29   So they're trying to do what they can.

01:16:31   But it is an uphill battle, given Chrome's market chart.

01:16:34   I wish I had looked this up.

01:16:34   But whatever the market chart is for Chrome, it's big.

01:16:37   And for Safari, especially on the desktop, it's very, very small.

01:16:40   Safari on mobile, doing pretty good because of the iPhone.

01:16:42   But even there, Android is still pretty big.

01:16:46   Finally, Federico writes, with regard to this, I asked Codex about comparing Safari's MCP to

01:16:52   its own Chrome extension and the older Playwright.

01:16:54   The verdict, although Chrome has a richer API with Chrome DevTools when it comes to network

01:16:58   requests, Codex actually preferred Apple's leaner, more direct approach for letting an agent

01:17:02   drive and debug a browser.

01:17:04   I love asking the coding agents their opinion on things.

01:17:07   It's like, they don't have an opinion.

01:17:09   But yes, you can ask them to show you the pros and cons in the feature lists and so on and

01:17:13   so forth.

01:17:13   But all this is showing that Apple is apparently, you know, again, putting in a good effort and

01:17:18   trying to do a good job.

01:17:19   And it's just a question of, you know, who will adopt these tools we are laying out before

01:17:24   you?

01:17:24   We want to participate.

01:17:25   We want your website to work in Safari.

01:17:27   What can we do to make that happen?

01:17:28   They're trying.

01:17:31   This podcast was made possible by contributions by listeners like you.

01:17:35   Thank you.

01:17:36   Hey, so we don't have a whole bunch of ads this week and we thought we'd take a moment to talk

01:17:41   about ATP membership.

01:17:42   So if you are interested in avoiding moments like this one and all the other ads on the

01:17:48   show, then you can go to ATP.fm slash join where you can be a member.

01:17:52   It is just $8 a month or $88 per year, at least in American money, and you get all sorts

01:17:59   of perks, you get ATP over time, which is more ATP.

01:18:02   The only way you can get ATP over time is by being a member.

01:18:05   And that's where we do some topics that just keep sliding down the show notes or we just

01:18:10   don't have time for.

01:18:11   And it's actually really, really fun.

01:18:13   It's about 15-ish minutes there or thereabouts.

01:18:15   And it's the only way to get it is being a member at ATP.fm slash join.

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01:18:22   You get the bootleg, which is our unedited version of the show that Marco publishes literally

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01:18:29   So we typically record on Wednesday nights.

01:18:31   By first thing Thursday morning, if you're an American, you will have an ATP waiting for

01:18:37   you, often one to two days before everyone else gets it.

01:18:39   There's also bonus episodes.

01:18:41   We are just shy of 40 bonus episodes.

01:18:44   I just counted and I might have missed one.

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01:18:47   We have the ATP tier list, which are my personal favorite, where one of these days it will probably

01:18:52   become the end of the show because we typically nearly murder each other during the process.

01:18:57   But they're fun.

01:18:57   We also talk about inside stuff with our work and, you know, convince each other to do or

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01:19:28   ATP.fm slash join.

01:19:29   Thank you to all of you for making ATP possible.

01:19:32   Let's do some Ask ATP.

01:19:38   And Pete Ottery writes, Marco, can you share how the reception of transcription in Overcast

01:19:43   is going?

01:19:43   I love the story of you setting it up, and I applaud the execution.

01:19:46   But I find myself never looking at it or needing to.

01:19:49   Do you feel it was all worthwhile?

01:19:50   Before Marco answers this, let me throw in my two cents.

01:19:53   Oftentimes, I have used transcription for a couple of things.

01:19:57   One is, and this was such a brilliant thing that you added, and I can't remember if I

01:20:02   complimented you publicly, privately, or not at all.

01:20:04   And I think the answer is not at all.

01:20:05   Publicly.

01:20:06   What did I just say?

01:20:07   Publicly, privately, or not at all, right?

01:20:08   I know.

01:20:08   I'm answering you.

01:20:09   You complimented him publicly.

01:20:10   I already know what you're going to say.

01:20:12   About the musical thing?

01:20:13   Publicly, yeah.

01:20:13   Okay, okay.

01:20:14   Then never mind.

01:20:15   All right.

01:20:15   We'll fix all that in post.

01:20:17   Yeah, you've got to leave it in.

01:20:17   It's wonderful.

01:20:18   Go ahead.

01:20:18   I know.

01:20:18   It's perfect.

01:20:19   We'll see if I'm wrong about what you're going to compliment him about.

01:20:20   No, I was going to say the music notes on the side.

01:20:23   I was right.

01:20:24   Okay, you were right.

01:20:25   Okay, good.

01:20:25   I thought I had said something publicly, but let me double down on it or reiterate or whatever

01:20:28   the turn of phrase is.

01:20:29   I really love the music notes because a lot of times there'll be, you know, musical beds

01:20:33   on something I don't care about.

01:20:35   Now, that could be ads, but it could be other things.

01:20:36   And going to the end of the music notes is so wonderful.

01:20:41   The other thing that surprised me that I really like about transcriptions is a lot of times when

01:20:46   I'm getting ready for bed and I'm not like having a conversation with anyone because I'm

01:20:50   brushing my teeth.

01:20:51   I'll pop in an air pod and I use a motorized electric, whatever you want to call it, toothbrush.

01:20:55   And even with an air pod in, unless I make it absurdly loud, it's a little difficult for me to

01:21:00   tell precisely what people are saying because I listen at like 1.7 X or something like that.

01:21:04   However, if I have the transcription running and I'm vaguely looking at it as I'm brushing my

01:21:10   teeth or what have you, it makes it so much easier for my brain to put together what the heck

01:21:15   people are saying. And so I don't have to blare my air pods or air pod. Oftentimes I'm running mono

01:21:20   at that point. I don't have to blare it and I can actually follow along with the conversation at the

01:21:24   speed in which I want to follow along with it. So for me personally, a triple plus would, would use

01:21:29   again. Thank you. 1.7 X. Yeah, that's actually, I was, I took note of that as well. That's actually

01:21:34   faster than I would have guessed. That's a little, that's a little fast. It took a long, long time for me

01:21:40   to get to that point. Yeah. I will like the, I think the fastest show that I run is about 1.6.

01:21:45   but my usual speed for most shows is like 1.1 or 1.2 depending on the show. I just listen to too

01:21:51   many darn podcasts is the problem. I'm over here down in the slowness. Uh, Werner Vingy, I think.

01:21:56   Anyway, um, I'm at 1X. Uh, the only thing I do at more than 1X is WWC videos because Apple's

01:22:03   presentation style makes those people talk so slowly and deliberately that I go 1.25 for all

01:22:12   WWC videos. Yeah, I'm, I'm 1.5 on most of this. Um, so transcription, uh, Casey, I, I think you nailed

01:22:19   the, the biggest use cases that I use it for. Um, basically skimming a show. So that's like,

01:22:27   for me, whenever there is part of a show that I'm trying to skip past, usually it's an ad. Like

01:22:33   if you listen to any big shows, like from big publishers where the ads are all just DAI,

01:22:39   you're basically just hearing radio commercials stuck into podcasts. Like it isn't even, they're

01:22:43   not even a host read. They're just like, here's another ad for ice tea and T-Mobile. Like, Oh God.

01:22:49   So I listened to a few shows that do that. And so it's very easy for me to swipe over the,

01:22:56   the transcript and scroll to the end using the music notes or my little cut icons or a combination

01:23:02   of both. And I can quickly look at the text and say, Oh, tap right there. And boom, I'm right at

01:23:07   the, at the segment, sort of the next segment. I also will occasionally use this even for shows that I,

01:23:11   that I'm not skipping an ad for that. I just kind of want to skip a topic and they don't have chapters

01:23:15   or if they're, if I'm trying to skip part of a chapter, like I don't care about baseball,

01:23:19   scroll, scroll, scroll. Yeah.

01:23:20   What show could you be talking about?

01:23:22   I find that the transcripts are a much easier, faster, and better way to skim past something in

01:23:30   a podcast or to find something in a podcast. Or if I, if I have a podcast playing and I realize,

01:23:36   Oh, I zoned out for the last couple of minutes because maybe I was, maybe I was distracted by

01:23:40   something else. I don't want to go back. I will, I will often use the transcript to skim back

01:23:45   to see what did I just miss. And that more, it helps me more easily find the place that I want

01:23:50   to go back to, or to skim back and see what I did just miss. And maybe I don't have to go back.

01:23:54   So generally speaking, transcripts for me are an assisting technology for skimming through different

01:24:02   parts of a podcast, usually skipping past things I don't want to hear, but even sometimes going back

01:24:06   and seeing what I did just here. And because that's the role of them for me, they work very well,

01:24:12   even though that like from a, from an accuracy point of view, they're still pretty bad, but

01:24:17   for what I'm using the transcript for the accuracy almost doesn't matter at all. Cause I'm not

01:24:24   reading it as a replacement for listening to it. I'm just kind of, I'm using it as a visual

01:24:29   like cue to skim around in it. And now that I'm accustomed to skimming around in a podcast that way,

01:24:36   when I, when I have to like skip it by just the audio skipping, I feel like I'm, I'm a caveman. I'm

01:24:43   like, what, this is the most primitive, awful tool to skip around a podcast using seat controls and

01:24:48   audio. Like now that I'm accustomed to the transcript. So it's, it's painful. Like in when I'm in the car

01:24:53   and I have to like skip around cause I don't have the transcript in the car and that's,

01:24:57   Oh, that's, that's tough. But, uh, but that's, that's the, the use that I find for them is skimming

01:25:03   and from the feedback from people, it's actually, I don't get a lot of feedback about it to be honest,

01:25:07   but the feedback that the little feedback that I do get is pretty positive. That being said,

01:25:12   I think part of why I don't get a lot of feedback is that it is kind of buried in the UI and I don't

01:25:18   know, I don't have any firm plans around this yet. So I don't want to guarantee anything, but at some

01:25:24   point I would like to explore integrating the transcript better into the now playing UI. Like

01:25:30   what I was just saying about how basic seat controls now feel primitive to me. I think there might be

01:25:36   something there. Maybe the transcripts should be involved in seeking more directly.

01:25:42   I think the even easier solution there is all these, you know, Instagram reels and TikToks or

01:25:48   whatever, just do the thing where whatever is currently being spoken is shown in little text

01:25:53   that goes to, sometimes they do one word at a time. I'm sure you've all seen them. Like you,

01:25:56   the reason you can watch a reel with your phone muted is because they show the transcript one or two

01:26:00   words at a time with the current word being bold. And sometimes the transcription is not accurate,

01:26:04   but that you can figure out what they're saying. And that just, that's on the now,

01:26:07   essentially the quote unquote now playing screen for whatever short form video you're watching.

01:26:12   So I can imagine a now playing screen in overcast that when I hit play, if I were to glance at it,

01:26:17   I would see the words being spoken flashing two or three words at a time, just constantly underneath

01:26:21   the thing. And if I were to tap on those words, it would take me to the full transcript.

01:26:25   Um, that's, that's just one possibility, but I know what you're saying about seeking in terms

01:26:28   of like, can I get a textual, a visual textual search for seeking instead of the essentially

01:26:33   modeled after, you know, CD players or whatever back forward, you know, skip or whatever buttons

01:26:39   that sounds more ambitious to me than the much simpler one of, uh, just essentially show me the

01:26:44   closed captioning of this podcast.

01:26:45   Yeah. I mean, and the close, that's the way I originally envisioned the UI for this was I w I just

01:26:51   wanted to put a CC, you know, closed caption button on the main screen and you would tap

01:26:56   it and it would stick it over the artwork. I didn't end up doing that for no good reason.

01:27:00   Um, I don't, I don't know why I didn't do that. Um, but that was how I was envisioning this

01:27:05   feature for, for many years. Um, but yeah, I do think that like, yeah, those, those CD player

01:27:11   style controls, we haven't rethought those in a long time. And now that we have this technology

01:27:17   that is way better for skimming through a file, maybe that deserves some rethinking, but that

01:27:23   that's more of a down the road thing.

01:27:25   Well, speaking of not down the road, I hope you mentioned using the, uh, transcript to you

01:27:29   for skimming and for skipping over stuff and going back to where you left off. But you also

01:27:33   mentioned finding things. And every time I go to that screen, I'm like, where's the search

01:27:38   box? Where's the search box?

01:27:39   Oh yeah. You want to search?

01:27:40   Please. It's just text, Marco. Please let me search.

01:27:42   One thing I want to explore with that, um, is, you know, right. All of the search I have

01:27:48   in the app so far is basically old style search. It's like, you know, SQLite FTS, you know, full

01:27:55   text search. It's keyword based, you know, very loosely phrase based. Maybe, um, I'm curious

01:28:02   to explore like the, the on-device foundation model stuff for AI based search basically of like,

01:28:08   now we have better search algorithms that can take things much more abstractly. Like what episode

01:28:15   did John talk about? So-and-so like, you know, like that, that kind of search. I think, I think

01:28:19   that's what people actually want out of a search these days.

01:28:22   They probably do. But also I just want actual text search within the one transcript that I'm

01:28:28   currently looking at.

01:28:29   Well, the, the, so my challenge with that though, is the accuracy is not very good. So it might not

01:28:35   find what you're looking for.

01:28:36   I understand. I'm willing to battle through the, the words that sound similar.

01:28:41   All right. All right.

01:28:41   I just, I just want a fighting chance. I can try the three different words that it might

01:28:46   be misinterpreted as. I just want to find within the thing. It just, it kills me. It kills me all

01:28:51   the time. Cause I'm like, cause then I do what you're doing, which is like, okay, well the alternative

01:28:54   is how well does my brain work? How fast can I scroll this? Skim, skim, skim, skim. And you're

01:29:00   hoping the, like the, the unconscious part of your brain is going to spot the word Mac pro

01:29:04   in the thing to find the section. And usually it does, but it's like, we have the technology.

01:29:09   We can type MAC space PRO and hope that the transcription worked. And you know, for most

01:29:14   of the times I'm looking for, it does. I didn't complain too much about this at 1.0, but as time

01:29:18   progresses, I'm like, where's my search box? Where's my search box? All the stuff you're

01:29:21   talking about is awesome. Great. Good ideas. I agree. It's harder than this. This is just

01:29:25   literal plain text, substring, no regular expression search. Maybe I'm the only one who

01:29:29   would use it, but when I want it to be there and I find myself resorting to skimming, I do

01:29:33   feel like the caveman you described. Now, don't you all wish you could lobby for your favorite

01:29:38   app directly to the developer? Uh, the privileges of podcasting.

01:29:43   Oh yeah. All right. Let's move on to our second question. Elijah writes a year ago, John posited

01:29:50   that Apple could under new leadership pursue quote growth the hard way with the Neo Apple

01:29:56   is indeed pursuing Mac growth, but John's Apple turnaround article or post focused on growing

01:30:01   the iPhone ATP six 89 now acknowledged quote, they've been trying to Neo the phone like crazy,

01:30:08   but it's hard to Neo alternatively in ATP number 641. We asked Apple to consider quote, why did

01:30:15   that person choose a Samsung galaxy? Do they have a different feature set? So Elijah says, what

01:30:20   strategy sees Apple winning over Android users, a privacy screen, DX style desktop mode, replaceable

01:30:26   batteries, the current feature set, crash detection, satellite connectivity, find my, et cetera. It

01:30:29   doesn't seem to be doing the trick, nor did the pre Neo $430 iPhone SE. What do you think,

01:30:36   John? Tech nerds who are listening to this episode and tech nerds in general, uh, who are interested

01:30:41   in iOS versus Android or are always like, uh, the, the feature that I love about Android is what iOS

01:30:49   would need to add to win me over there. And the feature is always some nerdy customizable thing

01:30:53   that most Android users don't use. And so even though that's what they want, you know, like, Oh,

01:30:58   some, you know, replaceable batteries or some feature like the privacy screen is obscure or

01:31:01   better configurability or the ability to customize this one thing that I care about. Those are

01:31:06   advantages of Android. And it's why people who want that stick with Android, but it would be,

01:31:11   I would not recommend Apple pursue that strategy to get Android people over because you, all you would get

01:31:16   is that tiny, tiny, tiny percentage of Android users who love that stuff. And honestly, you're

01:31:21   never going to satisfy them because they want, they always want more like they're the Android power

01:31:25   users. Right. Um, but Android is huge and people, you know, half the world buys Android phones and

01:31:32   it's not because of all those things that nerds care about. So really I feel like is essentially

01:31:35   they have to Neo it. They have to do what they did with the Neo, which is like, what's the barrier to

01:31:39   entry? Number one has got to be price. Make a, a phone that is cheaper, but feels expensive.

01:31:46   And Apple's been trying and whatever, for whatever reason, all their various SE phones. And you know,

01:31:51   from, from the five C on Apple has been trying to say, here's an iPhone. It feels like an iPhone. It

01:31:57   looks like an iPhone. It's got the cache of an iPhone. You're going to love it as much. Everyone

01:32:00   who loves an iPhone loves it, but it's so much cheaper that it suddenly enters a price range that

01:32:06   Apple wasn't really competing in before. Now setting aside the price increases with the RAM

01:32:10   and storage apocalypse and all the other stuff, the Neo really was their first, uh, revisiting of

01:32:17   the strategy of, you know, maybe we could sell more Macs if we figured out what people who aren't buying

01:32:23   Macs are complaining about it. And the number one complaint I'm sure was Macs are too expensive

01:32:27   and they did it somehow amazingly without making a Mac that is crappy because the Neo is not crappy.

01:32:35   that's proved hard on the phone. The phone. I just, you know, I think the phone, the margins

01:32:39   are actually probably higher on the phone, but for whatever reason, they haven't figured out the

01:32:43   right formula. Maybe they're afraid on the phone of like cannibalizing because they've, they make a

01:32:47   really good one. They'll cannibalize the other phone sales. Cause unlike the Mac where like people

01:32:51   who are buying the more expensive Macs, like they might not be well-served by a Neo. If you need a

01:32:57   MacBook pro, the Neo is probably not going to get you to switch. Oh, it's so much cheaper. Yeah. But like

01:33:02   it's, it's significantly less powerful and maybe who knows, maybe the Neo is cutting into their,

01:33:06   the sales of the, what were previously the lowest price things like the MacBook air and stuff. But

01:33:10   we'll see what Apple has to say about that, which is probably nothing. And we probably won't be able

01:33:14   to into it from their sales, but still that is a danger. And in the phone in particular,

01:33:18   they just all look like little rectangles, right? That like even more so on the Mac,

01:33:23   the RAM and storage and multiple CPUs and local AI, like there's just not a lot of room for

01:33:29   variation in a device that's this small with, with the battery constrained to be what it is. Whereas

01:33:34   laptops at least can get bigger and thicker and desktops can go above that. So, uh, yeah, I think

01:33:39   it is a thing they should continue to try to do. Uh, but I think the, uh, the strategy is to do like

01:33:45   literally what they did with the Neo and not do the thing that every Android nerd listening to ATP

01:33:49   wishes they would do because I'm not saying that it's bad that Android people like that. I'm saying

01:33:54   Apple will never satisfy them. And if they want a hundred percent of those customers,

01:33:57   they would shift market share by like 1%. Yeah, I think that's right. I mean, if you look at

01:34:04   why most Android users chose Android, it's almost always about price, especially as you, you know,

01:34:11   if you leave like the super rich countries like the U S and you go other places, like it's even more

01:34:16   about the price. Um, but that's a huge part of it. Like there, there is no significant nerd power

01:34:22   user market. That's choosing Android for, for its nerd power user features like that. For Apple,

01:34:28   that's not significant enough to worth address to be, to be worth addressing at all. If those of you out

01:34:32   there who are in that market and who are yelling right now, I don't have to say there's that there

01:34:36   aren't any of you, but that's not going to make a dent in Apple's numbers. And even the form factor

01:34:41   argument, which is always like, Oh, but Android has this so much more variety. You can get a big

01:34:45   and small and foldable and this and that. And it's like, if only Apple offered more variety,

01:34:48   but like, I think it is secondary. Like you said, Marco, someone's going in there. Like,

01:34:53   I don't want to pay a lot for this phone. And then now when I've decided this is my price range,

01:34:57   Oh, there's a big one and a small one and a folding one. That's nice. But if there wasn't a big

01:35:01   one, a small one, a folding one, they wouldn't say, Oh, now I'm going to look at Apple for twice the

01:35:04   price. No, they would still, they would take whatever they could get. So it is nice that there's more

01:35:08   variety. But first of all, I think Apple has been doing a great job of increasing the variety in the

01:35:14   iPhone line recently. And they're going to do it again with a foldable one soon. So watch out for

01:35:18   that. And maybe the 20th anniversary one, like not that they're one company is never going to give you

01:35:22   all the diversity of the Android space. But for a long time, there was one iPhone and then there was

01:35:27   a couple of them and they were all very similar, just different sizes. And they really have blossomed

01:35:31   lately with the air and even the mini and the foldable one. And, you know, like, I think they're doing a

01:35:36   pretty good job and they could extend that a little bit as long as they're making sure that

01:35:39   they like, you know, when they didn't have a big phone, that was a problem. But I think they're

01:35:43   covering a lot of those bases. But I do think the massive variety in Android only becomes the decision

01:35:49   point after someone has already chosen Android because that's within their budget.

01:35:52   And even then, like when you look at what most people like, what most Android users are using

01:35:57   looks like, you know, a mid-sized phone, just like Apple's phones. Like it isn't the form factor

01:36:03   that is that is making people choose it. It's almost always price. How would Apple possibly

01:36:09   address that the low price market? And they I think they are addressing it down to the level

01:36:15   they are willing to address it. But or able because like cameras are expensive, you know,

01:36:20   like the screens are expensive. It's tough, right? Like when when people talk about Android having,

01:36:25   you know, worldwide, whatever it is, like 75 percent, whatever the worldwide market share is,

01:36:28   that's not a bunch of people using flagship Samsung and Google phones. It's a whole bunch of people

01:36:34   using some like very inexpensive phones with very inexpensive components that are nowhere near the

01:36:39   cutting edge of what the high end stuff and pretty much every iPhone is offering. That's a market that

01:36:44   I don't think Apple wants to address because the the compromises it would take to address it from

01:36:51   Apple's point of view would be so vast. I don't think they're in it. I think that I think Apple is very happy

01:36:58   taking the percentage of profit in the cell phone industry that they do. Now, that was very different from

01:37:04   the Mac. Like the reason the MacBook Neo made so much something to do is that Apple's share of the PC laptop

01:37:12   market was way lower than their current share of the smartphone market. And I think they must have seen

01:37:19   that as something that like from Apple's point of view, the Neo is not very compromised. They really did a

01:37:25   very like they they really kind of nailed like what can we make for a significantly lower price than our other

01:37:31   stuff that we can still feel proud of. And you look at the Neo like it's cool. I don't think Apple could make

01:37:38   anything that would be a Neo version of the iPhone that would be like half the price of iPhones today,

01:37:46   but still using new components. The Neo that the MacBook Neo, they really had that opportunity because

01:37:52   it was a totally different market. They had totally different trade offs they could make that would save

01:37:56   a huge amount of costs without making what they view as a crappy product. I think to go back to the

01:38:03   question of like, you know, how do you entice Android users? Uh, John stole one of my answers,

01:38:08   which was different form factors. You know, do you want a foldable phone? Well, you can't have a

01:38:12   foldable iPhone. Not yet. Anyway. Um, the only other thing I can think of, which I will be the first to say

01:38:17   is extremely esoteric and nerdy. And I get that and I acknowledge it, but I was trying to think about

01:38:23   like, what would I, what did I covet in the past that Android could do that iPhones couldn't? And the only

01:38:29   thing I could think of is that it is possible, or at least last I heard, it is possible to have like

01:38:36   a TSR in DOS speak. You could have a, a app that has a component that, that still runs, even if the

01:38:43   app isn't running in iPhones and iOS has actually gotten much better about this over time. There's

01:38:48   very few use cases that I can think of that you can't make work with iPhone software today with,

01:38:55   iOS software today or apps today, but that's the only thing that I always thought, man, that would

01:39:00   be cool. Now you, the, the question you should ask me is, well, why would that be cool? Casey? And I've

01:39:05   got no good answer, but that's the only software trick that I can think of that. I knew Android

01:39:10   thing, Android phones could do that, that iPhones can't. And I don't even know why that would be

01:39:15   useful, but I feel like it would be useful, but that's it. And there are some like amazing,

01:39:20   fun capabilities that Android phones have that people love a lot that Apple's just not going

01:39:24   to do. Like, you know, some of the ways that Google's integrating, um, like some of their AI features and

01:39:29   everything, like the ways things like widgets work, like there, there are just some fundamental

01:39:33   differences that people, that many people do just prefer on Android, you know, especially if you're,

01:39:39   if you're heavily into the Google ecosystem, like there's a lot of good reasons for that,

01:39:42   but Apple's never going to make those kinds of changes because that's just not what iOS is.

01:39:47   It isn't how iOS works. It isn't Apple style. It isn't iOS style. So they're never going to win

01:39:51   over those people. But again, like those people, I, I don't think Apple has a chance of winning them

01:39:56   over no matter what Apple does. Cause that's, that's not what those people are looking for.

01:40:00   So instead, if Apple were to focus on growing the iPhone market significantly, it would basically

01:40:05   entirely need to be about price. And again, we, as we talked about, like, I don't think,

01:40:09   I don't think they have a lot more room they could go down and, and still have it be

01:40:14   something that Apple wants to sell. And we can get to that. It's just because phones are still

01:40:18   kind of cutting edge. Like we're still in the phase where like everyone can essentially make

01:40:22   their phones a little bit better every year, even if it's only just like slightly better screen

01:40:25   technology, slightly better cameras, slightly better, uh, you know, uh, battery life or whatever.

01:40:31   Um, and, and, and the CPU obviously and GPU and stuff. So they're, they're still like,

01:40:35   still like getting better. Like I think everyone, whatever the economic turn, it was like this,

01:40:40   the phones are not, haven't completely satisfied the market because everyone has the complaints

01:40:44   like, Oh, my phone died. I wish everyone would love their bat, their phone to be a little bit

01:40:47   lighter for the battery to last a little bit longer for the screen to be a little bit brighter and for

01:40:51   it never to be slow. We're not quite there yet. Whereas with laptops, uh, especially before the

01:40:56   dawn of local AI, which most people are still at this point, not really using it, it does web

01:41:01   browsing. You can run a spreadsheet, you can watch a movie on it. It's everything is fine. Like,

01:41:05   and even the battery life has gotten pretty amazing. So they're, but laptops are closer,

01:41:08   closer to satisfying. And as laptops approach that kind of like, well, we're, we're starting to be

01:41:14   able to satisfy most people's needs. It created this section of the curve where it's like, well,

01:41:20   you can make a laptop with a phone chip and most people will find it extremely satisfactory.

01:41:24   We might get there with phones with advances in technology and solid state batteries and so on

01:41:28   and so forth. Or eventually the flagship phones are so good that you see this little section

01:41:32   underneath. It's like, you know, we can make a phone for half the price that most people would

01:41:37   find entirely satisfactory. We're just not there tech wise with phones because they are so miniaturized

01:41:42   and so demanding and they're on the cell network and we use them all day. Like they're, they are not

01:41:48   quite yet completely fulfilling all of our needs. We're still advancing on them. It's, it's just,

01:41:53   it's, it's just a younger product, right? We couldn't make these kinds of phones at all.

01:41:57   Not too long ago, whereas the laptop has been around much longer. So watch for that. This is not a

01:42:01   thing that is unchangeable forever. Maybe sometime in our lifetime, technology will exist to make a

01:42:08   phone that is satisfying in the way that the Neo is satisfying, uh, for significantly less money.

01:42:14   And when that happens, probably five years later, Apple will do it.

01:42:17   All righty. And then finally for ask ATP in the past, you have mentioned that it is recommended that

01:42:24   you create a separate Apple account for doing development. My question is, how does one go about

01:42:28   doing this? When I go to sign up for a new account, I'm required to provide an email address and phone

01:42:32   number. My phone is already linked to my existing Apple account. So it is not valid. I asked at the

01:42:36   Apple store and they didn't know I hit up the Apple support app and it says it's Apple's policy for every

01:42:40   Apple account to be linked to a phone number for quote security and recoverability quote. How does one go

01:42:44   about actually creating a separate account apart from inventing a time machine to go back in time

01:42:47   before you were required and associated phone number? I don't have any good answer for this. I genuinely am

01:42:54   not sure. Well, let's revisit the premise here, which is, uh, creating a separate Apple account for

01:42:58   doing development there. I think a lot of the reasons the particular people of our age and our circles

01:43:04   do this is because we have a time machine, which is called being old. And we had Apple IDs a long time

01:43:11   ago. Uh, a lot of us have Apple IDs that were not email addresses. My Apple original Apple ID was not

01:43:17   an email address. It was just a username with no at sign in it whatsoever. Uh, eventually Apple made us

01:43:22   change all those to email addresses. But because we had that from way back in the day later when the

01:43:28   Apple ID system was, you know, becoming more advanced, you could create an Apple ID with your phone number

01:43:33   because you had whatever your cell phone number and your old Apple ID that maybe didn't even have a

01:43:37   phone number. Maybe you had your home phone number or something. It was like, it was just still there.

01:43:40   So now you had two Apple IDs and a lot of us in that situation with two Apple IDs made the decision

01:43:46   that we're going to do development on one and the other one will be like our home thing or whatever.

01:43:50   So, and then we, then it's kind of like a, you know, back solving and say, well, since I had two

01:43:53   of them, I decided to use one for that or whatever. But setting that aside, the reason someone might

01:43:57   still want to do this today, in my opinion, and maybe you two have different opinions, uh, is that

01:44:02   the account for your apps is so fraught because you never know what the heck Apple's going to do

01:44:10   related to the app store that you kind of want to isolate the evil to, and I know Apple did all this

01:44:16   stuff behind the scenes now to say, oh, you think that's a separate app already, but we know you're

01:44:20   the same person using both of them. So this is not foolproof, but it's just one extra layer of defense

01:44:24   where someday they wake up and decide your app is banned. And in fact, it's banned so hard that your

01:44:30   whole Apple ID is banned. Then that won't destroy all your iTunes, the movies you bought on iTunes or

01:44:35   whatever, like the separating your personal from your business in general is a good practice.

01:44:40   Uh, and that's why I still recommend to people that I say, look, I'm not going to lie to you. It's

01:44:45   going to be a hassle. Juggling two Apple IDs is a hassle, especially since Apple still does not let

01:44:49   you log in with a passkey with the second Apple ID that you're not going to join your Mac. Please,

01:44:52   somebody fix that. Um, it's going to be a hassle, but it having that separation is nice because I would

01:44:58   never want like my family photo library, everything I've ever bought from Apple, all of my various iCloud

01:45:05   sync notes and stuff, my family plan, blah, blah, blah, that we're in a family, blah, blah, blah,

01:45:09   personal Apple ID. And then my apps developer Apple ID. The only thing that developer Apple ID does is log

01:45:17   into App Store Connect and, you know, register for WWDC and do all that stuff. Is that separation really

01:45:23   saving me? Apple knows that I have both of these accounts. If they banned it and wanted to ban it so hard,

01:45:27   they would probably ban my other one too, but I'm hoping that it provides a little bit of

01:45:30   compartmentalization. So that's why I do it. That's my opinion on why a second Apple ID might

01:45:34   be useful before we get into how you make one. What do you guys think of that? Do you have two Apple

01:45:38   IDs? Do you think it's a good idea? Well, there's a huge other reason to do it, which is if you have

01:45:43   a company entity to put it on, to tie it to. Oh, that's right. Yes. Marco coming with this one for

01:45:47   sure. Yeah. So, um, if you are developing apps under your own personal name, um, then that's fine.

01:45:54   Uh, but it's very commonplace in the U S at least, I don't know how other countries work,

01:45:58   but in the U S it's very commonplace for people to do their side businesses or main businesses in

01:46:04   some kind of corporate entity, an LLC, an S corporation, an LLC being taxed as an S

01:46:09   corporation, like what, you know, something like that. This is how I've always done my businesses.

01:46:13   They've always been in LLCs. This makes a lot of things a lot easier, but if you have a company that

01:46:19   you are developing the apps under, and you want to be taxed through that LLC or whatever

01:46:23   it is, you're going to need a, a company account, a company, Apple ID and a company developer account.

01:46:29   If you ever intend to make any money from it, obviously talk to your, talk to an accountant

01:46:34   or whatever, but like having an LLC in the U S is not that hard, not that expensive and not that

01:46:39   difficult for tax, you know, stuff. So that's generally what many people do and what I recommend.

01:46:44   But anyway, in that case, you can't use your personal Apple ID. You have to have a second

01:46:49   Apple ID for the LLC or whatever. That's why you would do it. Um, as to what the people at the Apple

01:46:56   store and Apple support app said, uh, they don't know they're delightful. They mean, well, they can't

01:47:01   answer questions like this. Like this is not within their expertise. They kind of esoteric. Although

01:47:07   before you go on, there's one point that you, I thought you were going to make that you didn't,

01:47:10   which is, Hey, guess what? If you ever want to sell one of your apps, well, a lot easier when

01:47:16   it's confined to its own Apple ID with the whole, like you've done this more than, uh, you know, I've

01:47:20   never done this at all, but I've heard you talk about it. Like, I think that makes that easier as

01:47:23   well. Right. And that's a little bit outdated. Um, there they, Apple has over the years developed

01:47:28   methods to be able to transfer ownership of an app to a different developer account. When they first did

01:47:34   it, there was a bunch of restrictions. Like if it had ever used iCloud, it couldn't do it. I believe

01:47:38   that none of those restrictions are still true. I believe not even the bundle one. If it's ever

01:47:42   been used in a bundle, you can't do it. Uh, I don't know about that one, but, um, over the years,

01:47:46   they, they have made it more possible to move apps to a different developer account. Um, that being

01:47:52   said, you are right. It is easier to just buy the developer account, but, um, I've, I think in most

01:47:58   cases, most lawyers, um, when you're buying a business, most lawyers don't buy the business entity.

01:48:06   They buy the assets of the business entity. So like if I wanted to sell overcast, no one is going to

01:48:12   come by and say, I'm going to buy overcast radio LLC from you. They're going to say, I'm going to

01:48:17   set up a new LLC and we're going to agree to transfer overcast assets to that new LLC.

01:48:22   the Apple ID and asset though. Well, but the Apple ID is for that business entity. I know,

01:48:27   but you can change what Apple ID is. Like I had a person, I had a non-business Apple ID that I

01:48:31   converted to a business ability. Presumably I could convert it back. I don't, I wouldn't guarantee

01:48:35   that. Um, what I have heard is that the process of changing the business entity or even the name of

01:48:42   the business entity on an Apple ID is incredibly difficult to get Apple to actually do.

01:48:46   No, I went through it. It is difficult, but it is possible to do it. Maybe it only goes in one

01:48:51   direction. I don't know because I only went from not business entity to business entity on my developer

01:48:55   account. And that was incredibly painful and dumb and took a really long time, but it did happen

01:48:59   eventually. Yeah. So anyway, I think the idea of like having it be separate so that people can buy

01:49:05   your app more easily. First of all, I think is a little optimistic for most people, but also like

01:49:09   I think many acquisitions, if you, if that does happen, many acquisitions don't work that way

01:49:13   anyway, because they'll want to make their own new thing. Did you hand off the, uh, the Instapaper

01:49:17   Apple ID or no? You know, I don't remember how we did that. Honestly, because they like, they didn't

01:49:23   buy the LLC. They set up their own new company and we transferred everything over. I don't remember

01:49:27   what we did for the developer account to be honest. I think you might've given them the Apple ID

01:49:31   because I think that was, could have moved before transfers. Yeah, it probably was. And, and I don't

01:49:34   think Instapaper used iCloud for anything. Um, so I might've been able to do, or maybe iCloud didn't

01:49:39   exist than I remember back then. Yeah. I don't know. But, uh, anyway, as you were getting to

01:49:44   for, for like, how do you register another one? I came into this problem as well. I forget. I think

01:49:48   I had complained about it on the show when I was like, I want to make an Apple ID for testing

01:49:52   purposes. I know you can make sandbox Apple IDs a lot easier, but I like, I wanted to make

01:49:55   a real Apple ID. It wasn't for like app testing purposes. I think this was me trying to like

01:49:58   do macOS 10 testing or something. And I wanted to have other Apple IDs that I could do stuff

01:50:02   with. And for a while, I, again, I think I complained about it on the show. I just literally

01:50:07   could not create an Apple ID. Like it just, I couldn't do it. I was getting errors or like

01:50:12   it asked me for stuff that I didn't want the phone number thing. Like, Oh, they want a phone

01:50:15   number for you. Like one of the answers in the old days was like, Oh, get a Google voice

01:50:18   number. But I don't think they're handing them out anymore. And I think Apple rejects Google

01:50:21   voice numbers. Like that basically like synthetic voice over IP voice numbers and things like

01:50:26   Apple's requirements for what it takes to open an Apple. We call an Apple ID. Sorry. They're

01:50:31   called Apple accounts. Now Apple's, you know, what does it take to, to open a new Apple

01:50:35   account and will it actually work on whatever system you're trying to do it on? Those answers

01:50:39   change all the time. And to Marco's point, asking somebody quote at Apple about it, whether it

01:50:43   is customer support or an AI chat bot or a person in a retail store, I wouldn't trust anything

01:50:50   they say because it's not a part of the business they interact with frequently. Like they're

01:50:54   just like, you know, Oh, you're a new Mac user. You're going to set up your very first

01:50:57   Apple ID. Sure. That'll work because you've got all the information available and you're just

01:51:00   the person. Although again, I couldn't even do it under that scenario back in the

01:51:03   day. Uh, but if you're trying to open multiples, yeah, I don't know, get a burner phone, use

01:51:08   your landline. If you still have one, I think that's how I ended up doing things. I have landline

01:51:12   number and a cell phone number. Like it's difficult, but it is possible. And if you do it the other

01:51:18   order that I did it, don't do it the way I did it, which is come in with an Apple ID. There's

01:51:22   ancient and it's not even an email address. And then just add a regular quote unquote, regular

01:51:26   Apple ID at me.com or no itools.com or whatever the hell it was. And now I have two. Yay. Instead,

01:51:31   start by creating a business entity thing. And if you create a business entity, I can tell you,

01:51:36   if you're going to sell things through the app store, we all have to have a phone number associated

01:51:39   with our business. That is not our other number. Cause if you want to sell in the EU, they demand,

01:51:42   uh, you know, a phone number and you probably don't want your home phone number posted on

01:51:46   the app store in the EU. So it's kind of like this whole sort of big windup of like make an LLC,

01:51:54   get a mailing address for the LLC. That's not your home address. Get a telephone number for

01:51:58   the LLC. That's not your home telephone number. And then once you've gathered all that and done

01:52:01   all that stuff, then you should probably be able to sail through the Apple account creation process

01:52:06   because you're creating a business account from day one with business info. You've got your

01:52:10   DUNS number, you've got all your address and your phone number, and you got everything ready to go.

01:52:14   I've never actually done that, but I imagined it's got to be easier than what I ended up doing,

01:52:19   which was having a weird old personal Apple ID and watching it evolve over the years until I

01:52:23   eventually converted it into an LLC, uh, Apple ID. Yeah. And there's also like,

01:52:27   if you want to have a phone number that you can use for your business, you don't have to have like a

01:52:32   whole separate cell phone plan. Like you could, you could have like a cheap VoIP plan or you,

01:52:38   maybe you could get like some kind of like, you know, one of those like very low use emergency

01:52:41   only cell phone things. Like my phone number costs me $9 a month. Yeah. Like you can do stuff like

01:52:46   that. You know, you can get like, you know, PO boxes at a UPS store as your address or,

01:52:51   you know, whatever, like, I don't think Apple will let you do a PO box. Oh, okay. Well,

01:52:54   but I'm sure like when they were doing the EU thing, whatever it was where everyone had to get

01:52:57   an address, I think you're not allowed to use a PO box. So you do have to like, again, there,

01:53:01   there are companies that will do this for you if you pay them. Yeah. Many times though, like if you

01:53:06   form an LLC through an accountant, um, many times the accountant will let you use their office

01:53:12   address as the LLC process address. Be careful for that though. If they move or retire, it screws with

01:53:16   stuff. True. Yeah. But anyway, so there's, you have options, but that's, that's generally like the way

01:53:21   to do it. Um, and as for, I did want to very quickly go on a totally different tangent. Us,

01:53:27   I would love the Ternus era of Apple to reconsider the flow of the stores. The experience at a modern

01:53:39   Apple store is so crappy in so many ways because the stores are built with the structure and assumption

01:53:49   of a time that has long passed that like, this will be a place that people will explore our

01:53:56   products and talk to a genius and it'll be so nice. And like Apple stores basically are DMVs that look

01:54:03   nicer now.

01:54:04   The DMV, you get a number and you know where you are in line.

01:54:07   That's see, that's the problem. Like the Apple store functionally is the DMV now, but they are

01:54:14   still seemingly in denial about that. And so they don't, they don't work as well as DMVs do.

01:54:19   They don't work as well as the deli counter.

01:54:20   Right. Um, and, and yeah, sorry for non-US people. That's the department of motor vehicles. It's the,

01:54:25   the office is here that you go to get your driver's license and stuff.

01:54:27   It's RMV in the, in Massachusetts, by the way.

01:54:30   Yeah, whatever it is. Yeah. So like Apple stores have tons of people who are fighting for

01:54:37   appointments to get their broken phones fixed. Like that is the basic, the most common thing people are

01:54:42   there for is like my phone broke or died. I need a new one or I need you to fix it or whatever.

01:54:46   And you need to tell me it's going to be extraordinarily expensive. And I didn't buy the

01:54:50   iCloud storage and I didn't buy the Apple care. And you're going to tell me how horrible that is.

01:54:53   And it's going to suck. Most people in the Apple store are sitting around looking sad about their

01:55:00   broken phones, waiting in cues that are not apparent to them that I think have a pretty high,

01:55:07   like forgetting rate of like you, like you get forgotten because everyone's just identified

01:55:11   by the color of the shirt they're wearing. Another person comes in with a blue shirt and forget it.

01:55:15   Right. Or it's like, Oh, go, go over there and talk to Sam. Who the heck is Sam? And Oh,

01:55:19   it's that personal blue shirt. Yeah. All seven of them. Like, and, and you go and it's like,

01:55:24   and people, all the blue shirts are like standing around hovering, appearing to be doing nothing.

01:55:28   And there's like two of them who are working their butts off. And it's like,

01:55:31   it's a really weird setup and system. And it's, it just seems like it is based in

01:55:36   fundamental denial about what they actually need to be today. Just in terms of sheer volume,

01:55:43   like they need a lot more stores. They need a lot more capacity for appointments and genius

01:55:49   appointments are also never served on time. Like they're always late. So you, if you have an

01:55:54   appointment at 1230, you go at 1230, you're going to be there till two. The whole system is straining

01:55:59   under load. It seems like Apple is not maybe aware or acknowledging that. And the experience as a

01:56:08   customer, like I now dread having to go to the Apple store for something, unless I'm just buying

01:56:12   something and picking up real quick. But like, if I have a service need, I dread going there. Not

01:56:16   because the people are bad. Cause they're not, the people are very nice. And I, I've, I've always had

01:56:21   good experiences with like, once I actually get a person, it's, it's always very pleasant and

01:56:25   they're, they're very good, but they don't have the capacity they need. And the way they organize

01:56:31   their traffic and manage their traffic is also terrible from the customer point of view. Like,

01:56:36   so I don't know how much they have to change here to make this significantly better, but what they have

01:56:42   now has not scaled well at all to its current level. And I, and I hope, I hope at some point in this

01:56:50   new era of leadership at Apple, I hope they think of addressing that somehow. And I don't know what

01:56:55   that looks like. It could just be, you need to order, you know, open a lot more stores. Um, but I

01:57:00   think some basics like a queue that people can actually see and kind of know where they are and

01:57:06   know, and, and, you know, be able to figure it out more easily, I think would be a pretty big help.

01:57:12   Yeah. We've been complaining about the lack of lines at Apple stores for so long now, it's hard to

01:57:15   believe it's going to change, but I want to rewind quite slightly before that tangent, just to hear from

01:57:19   Casey, do you have two Apple IDs or one?

01:57:21   Yes, I have one that is my personal stuff. And I don't, I'm going to use that one for fast text.

01:57:27   It was so darn long ago. I think I did, but everything else is under a different Apple ID.

01:57:31   That's held by my LLC, just like you described. I don't think it has an associated phone number

01:57:37   because I think I made it long enough ago. Like you were saying that it didn't need one,

01:57:40   but I echo what you two were saying that it, if you were looking to make money from your app,

01:57:47   and even if you're just looking to release your app, but especially if you're looking to make money,

01:57:51   I can't recommend enough getting a completely separate Apple ID. Treat that as its own entity.

01:57:57   Never the two shall meet just like you would, at least in the United States with like a business

01:58:01   checking account versus a personal checking account. You want very clear lines between the two just to

01:58:05   make sure everything is clear as day. Yeah. Yeah, definitely. I've definitely,

01:58:09   if you're going to have an LLC in the U S give it its own bank account, it makes everything so much

01:58:13   easier because then it's like, what is business expense? Everything that was charged with this

01:58:17   account. Yep. It's very, very simple. Very easy. Thanks to our sponsor this episode, Squarespace.

01:58:23   And thanks to our members who support us directly. You can join us at ATP.fm slash join. One of the

01:58:29   many perks of membership is ATP overtime, our weekly bonus topic this week on overtime,

01:58:34   we're going to be talking about some new rumors about the iPhone 18 family coming up. Um,

01:58:40   didn't make it in the full show. So we're going to talk about it in the, in overtime. You can join

01:58:43   to listen to ATP.fm slash join. Thanks everybody. And we'll talk to you next week.

01:58:51   And you can find the show notes at ATP.fm. And if you're into Mastodon, you can follow them.

01:59:07   And if you're into Mastodon, you can follow them at C-A-S-E-Y-L-I-S-S. So that's Casey Liss,

01:59:27   m-a-r-c-o-a-r-m-n-t-marco-r-m-n-s-i-r-a-c-u-s-a-c-ra-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-u-s-a-c-

01:59:57   beach trip and i was curious uh because i was ribbing you earlier about that it shouldn't take

02:00:02   you long to pack because you have so little space to pack into and insofar as your cars are tiny

02:00:07   um and i was curious have you seen the trunk of an accord it's not that tiny have you seen the

02:00:13   back of aaron's car um so everything's small compared to a bus right well and then we put

02:00:18   a toolie on top uh anyway uh so when you go on a trip john and this does not necessarily mean the

02:00:23   beach so i was i was curious like when you pack for a regular trip say you're going to the midwest

02:00:28   to visit family how do you what do you pack how do you pack what do you what is your approach and then

02:00:33   i'm especially interested to hear what is your approach for the beach and i think that the

02:00:38   difference between you and i i'm going to wager is that we tend to bring a ton and a great example

02:00:44   of this i think we've talked about this in the past is that we bring our own beach chairs to the beach

02:00:49   and my understanding is you typically stay in the same house every year and you know that they have

02:00:53   beach chairs there and so you don't bring beach chairs and that that in of itself is a ton of

02:00:58   space but i think there's a lot more to it than that so when you go on a trip what are you bringing

02:01:03   are you bringing a ubiquity travel router john are you bringing a sonos rome like i tend to do

02:01:09   what are you bringing when you go on a trip and especially a beach trip well the additional context

02:01:13   that will add uh comparing my packing to casey's was i believe at one point casey posted a picture

02:01:18   of the back of his cavernous volvo suv i think i just shared that with you privately i don't think i

02:01:23   posted it publicly and the stuff that was in there that we were looking at beach chairs doesn't even

02:01:28   begin to describe the category of things that was in the back of this car that i would never take on

02:01:33   a trip with me i i don't remember the specifics if you want to enumerate some of the things that

02:01:38   our jaws were dropping about casey oh gosh i i'm trying to remember i'm also trying to find the

02:01:42   photo because what we do is so i here's one of the things that i remember i think you had like

02:01:46   essentially uh cases of drinks whether it's soda or whatever not just like one two liter bottle of

02:01:54   soda or something but like a case of soda from like costco like from like a warehouse store

02:01:58   yep we're gonna pack that and bring on the trip beach chairs food like and we would look at this and say

02:02:04   you know casey wherever you're going on vacation you can buy soda they have it there it's there already

02:02:10   you can get it you do not need to like think about like the bulk and weight and potential danger

02:02:16   of a case of soda as a choice to put in the back of your car to go on a trip it's like on every axis

02:02:23   of choosing things to pack in your car it is like bad wrong no don't do this absolutely not and he's got

02:02:29   it in there just so much stuff now look you got a big car hey you know and you've got you've got a

02:02:34   roof rack on top of the cavernous car and you want to i'll send you a picture of that in a second yeah

02:02:39   you do you because obviously you you bought the giant car at least you're using the giant car

02:02:43   even even more so using the giant car because is it is your car three row i forget it is yes all

02:02:49   right so you got but you're putting down the third row when you're going assuming that's right yes yeah

02:02:52   right but anyway it's huge and you've got the roof rack which you could probably barely reach

02:02:55   because the car is so big you do you but anyway i'm not an suv person i don't have one i've never

02:03:01   owned one i just do sedans the accord sedan is a quote-unquote full-size sedan and the trunk is big

02:03:06   but it's a sedan the trunk is only big compared to the small to mid-size suvs that people think have a

02:03:12   lot of room in them but actually when you open up the trunk the back the headrests are like two inches

02:03:16   from the window glass because they the entirety of that car has been taken up with space for the

02:03:21   passengers and they have the little truncated back and they're like i've got a big suv i got

02:03:25   a lot of storage space like no you don't my accord's trunk is bigger but anyway when i pack

02:03:30   uh this is a thing that i i'm sure marco has already starting to realize in case he will realize soon if

02:03:35   he hasn't already uh if you have children as they get older the amount of stuff you have to pack

02:03:42   decreases yes you would think it would increase like oh they're getting bigger aren't their clothes

02:03:46   bigger all these big teenage boy jeans are taking them all this room no babies their crap takes up so

02:03:51   much room and then toddlers it shrinks a little bit because you don't need so much stuff for them and it

02:03:55   shrinks and it shrinks so now that both of my children are essentially adults although sometimes

02:03:59   i forget about that um and sometimes they do as well they actually have less stuff but still we've

02:04:05   had these accords which actually have grown a little bit over the life of the kids we've gone trips in

02:04:09   civics back when we just had a civic but eventually i got accords we'd go on family trips and we would

02:04:13   find a way to wedge all that crap in there and also when we just had one kid it was easier than packing

02:04:19   for two kids and anyway so it all worked out we always fit everything in no roof racks no nothing

02:04:24   it just all goes in the trunk but what that means is no beach chairs one beach chair would make it so we

02:04:28   can't pack one like because that's not because it's just it is a poor choice for packing it is not dense

02:04:35   it is uh incompressible in various dimensions that are bad for packing in the trunk of a sedan

02:04:40   so no beach chairs we do bring a beach umbrella um and just because they don't have them where we

02:04:47   are we always bring them and their sticks and they can mostly fit in so it's not too bad so let me

02:04:50   stop you right there just very very briefly i'm genuinely curious about this so if you were to go

02:04:56   to a different beach house which i know you would not do by choice but like let's say the owners of

02:05:00   this beach house decide they're not going to rent it or what we've been to different beach houses over

02:05:05   the years it's not always been the same one okay so how do you know if you need to bring a chair

02:05:09   i'm genuinely asking well when you rent a beach house usually they'll tell you like whatever

02:05:12   amenities they have like sometimes they have bicycles you can use and they'll say if they

02:05:16   have beach chairs or whatever um and so yeah like we just you know you you know what you're walking

02:05:21   into and if they don't say anything one way or the other guess what you can buy beach chairs when

02:05:25   you're there oh and often you can just leave them at the house and if you come back i'm way too uh i was

02:05:31   going to say cheap but let's go with frugal to do that well that's this is the ultimate cheapness

02:05:34   because it's like well think of the other thing casey i don't know if you've run into this if you

02:05:37   really you know if you rent a house especially a beach house but any kind of house i would imagine

02:05:42   this is like we were doing this days before airbnb or whatever um when you go there if it's like a

02:05:47   house house and you plan on cooking in the kitchen which we do because again see like we're not going

02:05:51   to go out to restaurants all the time it's like i'm kind of trying to keep it as low budget as

02:05:55   possible family vacation you know every single pot and pan in that place is going to be garbage you

02:06:00   know every knife is going to be so dull that you could not cut anything with it is just

02:06:04   it's just it's like a safety knife for a child and so what do we end up doing we go to the store

02:06:09   we buy a cheap pancake pan a cheap knife from the supermarket that is a thousand times sharper than

02:06:15   any other knife in the house and we put it in a particular drawer and we just leave it there and

02:06:19   guess what when we come back next year it's still there and it's still better than all the other knives

02:06:23   and if it's not go buy another 12 dollar knife from the supermarket like they have things there so

02:06:29   yeah we will you know how what are you going to do if there was no beach chairs we would go to the

02:06:34   store and buy a beach like we're going to beach places they sell beach chairs right but we've never

02:06:38   had to do that we've had to had to buy uh utensils and pans uh sometimes so we've never had to buy beach

02:06:44   chairs umbrellas just don't seem to be applied so we bring ours with us but yeah all the stuff we have

02:06:49   fits into the trunk of our car for four people for a week's vacation at the beach uh it does involve a

02:06:54   beach umbrella and sometimes an inflatable air mattress if we're really trying to you know

02:06:57   pack lots of kids into houses although these days as the kids all become adults no one wants to sleep

02:07:02   on air mattresses so we bring them less uh it's just clothes you know the stuff you want to bring

02:07:07   with you toiletries um my family apparently uh finds every pillow in the entire universe unsatisfactory

02:07:15   no matter where it is same but i don't bring a pillow because i don't have room for it okay to be

02:07:20   clear casey these pictures you just sent include such items as a watermelon you're calling you're

02:07:27   hauling a watermelon fans like you you know you can go to a grocery store when you get there but

02:07:33   now you can't get this watermelon well you can't get a costco watermelon which is like one third the

02:07:37   cost of the one at the grocery store i see i see cans of pringles i see a roll of paper towels i see

02:07:41   multiple fans i see a la croix a case of la croix a huge case of bottled water bottles yes bottled water

02:07:49   why so so the thing i'm understanding better we've had a little bit of this conversation in years past

02:07:55   i'm understanding better that i'm not saying i'm right let me just make it plain right now i'm not

02:07:59   saying i'm right but the approach that aaron and i take is that the only thing that we buy or things

02:08:06   that we buy when we get there are things that are particularly challenging to transport so typically

02:08:11   we'll go to the beach and i'll know just hear me out oh watermelons it's so perfect so easy to

02:08:16   transport no well it is easy to transport it's just there but like milk and oj and eggs and things like

02:08:23   that that we're not going to bring from home but you would basically everything else we bring if you

02:08:28   could just wait until you find a refrigerated compartment you're like we're bringing the milk

02:08:30   we would if we had a refrigerated compartment and truth be told we do bring a cooler with

02:08:35   some things in it but i will always go to the store and get like milk oj eggs you know some of

02:08:40   those sorts of things yogurts whatever um but basically everything else we bring you know whatever

02:08:46   whatever like uh beach drinks that we have uh bottled water which i 100 understand you're exactly

02:08:53   right we could buy that at the beach but it's like eight times the cost of what it is at costco

02:08:56   child-sized shovels complete with uh solid wooden handles yeah i mean the kids rolls of toilet paper

02:09:02   and paper towels and another fan oh well because you want the the noise from the fan fan for each

02:09:07   person yeah but it's the pillow thing with my family we have a four-person family and three of the

02:09:11   people in that four-person family insist on bringing their own pillows sometimes they want to bring two

02:09:16   pillows and so it's a bit excessive the good thing about the pillows well the good thing used to be

02:09:20   about the pillows is like look they're the last thing that goes in and guess what you can squish them

02:09:24   into pretty much any spot because they're pillows but then but then some of them got on the memory

02:09:28   foam pillow kick and those much more dense and you just harder to get those into the spots where you

02:09:32   want to wedge them but anyway i tolerate the pillow thing especially since worst case you can say oh you

02:09:37   really want the pillow that's on your lap for the whole drive because there's no other place for it

02:09:41   right and it's not so bad to have a pillow on your lap but it does make you hotter and i can't convince

02:09:44   them not to bring i don't bring any pillows i just use whatever pillows they have there and somehow i

02:09:48   survive but they all have to bring their pillows i am extremely picky about pillows i think we've also

02:09:53   talked about this in the past uh i tend to sleep with my arm under the pillow so you know it's like

02:09:57   mattress arm pillow head and because of that i like a just paper thin pillow it's absurd how thin i would

02:10:04   prefer my pillows to be but you know what for that week i just steal by the way enjoy your rotator cuff

02:10:10   problem later oh i'm sure you're right i i have no doubt they have those uh those beds that i always

02:10:14   see those like fake instagram ads for where it has like a place to tuck your arm you ever see those yeah

02:10:18   yeah i do notice that you're apparently only bringing two chairs that will change too because

02:10:23   eventually you're going to be like hey why did mom and dad get chairs and we don't oh no no no we do

02:10:27   have four chairs i don't think they were pictured you're right but we do eventually end up with four

02:10:31   chairs in here you can bring a whole living room set like why why stop this the thought technology we

02:10:37   had for this year was the they were selling at costco costco is our jam oh they were selling at costco

02:10:41   these instacrate things not a sponsor or anything like that i see it there but you can fold these to

02:10:46   nothing when you're not using them and then they become a fairly stable crate when you do need them

02:10:51   so like i put all of my technology into one of those crates uh we brought although we we always bring

02:10:56   and almost never use the switch to the base for pro controllers we have an apple tv which we do use all

02:11:03   the time um we have what else do i have in there uh a power strip is there a sonos setup hiding in there

02:11:09   there are two sonos which is big and a sonos rome which is small because again like a like a

02:11:16   casey being the the guy from ponyo who's got to spritz the water in front of him he needs music

02:11:20   wherever he goes otherwise he dries out we're gonna have to do that for a member special otherwise i'm

02:11:24   never gonna watch that movie but um anyways we and we bring like paper plates and the reason we bring

02:11:29   paper towels is because we get them cheap at home and it just kills me to spend five x what i would

02:11:34   have spent at home to get all these things we could just as easily bring because we don't have a

02:11:38   little baby car and i'm saying that actually not to insult you i genuinely mean that because like you said

02:11:43   earlier because we have the space as with attics as with homes we fill up the space because why not

02:11:49   and then in the tuli which is the roof racky thing i'm probably pronouncing it incorrectly we have like

02:11:54   the the all the beach stuff one of the fans uh one of the rolls of paper towels etc etc so i was just

02:12:00   curious so it sounds to me like and i'm not snarking at all you with the exception of the beach umbrella

02:12:05   in the pillows basically the only thing you're bringing is clothes and very little else is that fair to say

02:12:11   well i mean so tech wise uh just to touch on that i don't yeah i don't have a travel router i don't do

02:12:16   all that crap although the house we're at doesn't have great uh internet but it's gotten better over

02:12:20   the years but um i do i have been bringing the apple tv for many years whatever whatever my uh lowest

02:12:26   ranked demoted apple tv is i bring um it because i take lots of pictures and i want to show them

02:12:33   you know even just to just use it to airplay to the tv to show the pictures i've taken on the world's

02:12:38   crappiest tv with terrible contrast where none of my colors look right i every year i go there and

02:12:42   hoping this is the year they'll have got a new their tv is so old it pains me so much i do always make

02:12:47   sure the motion smoothing is turned back off but like this tv is so old and terrible this please let

02:12:52   this be the year they fix their tv but anyway um that's why it doesn't have airplay built in which a

02:12:56   lot of the modern ones do and also when the kids were little it's you know you can pick up put you can

02:13:01   put their shows on that even for the adult sometimes if there's some series like oh you gotta watch this

02:13:05   new show stranger things i've never heard of it oh good you know we apple tv's here i can go to my

02:13:10   netflix and i'll show it to you you can watch the first episode get you addicted so when you go back

02:13:13   home you watch you know that type of thing that's the only real tech we bring obviously every you know

02:13:18   casey would like strap a 65 inch tv to the roof of his car to bring exactly why not he's got the roof

02:13:22   oh i 100 percent would if i could you've got actually didn't you say john one i think it was

02:13:27   like last year the year before didn't you say that you were like on the precipice of buying a new tv for

02:13:32   this place if i remember i was like it would be so cheap and it would just be so much but it's like

02:13:36   why like just do it just they're so cheap you can buy a 300 walmart tv would be better than this thing

02:13:41   please just it's terrible um occasionally other people bring stuff like uh my brother has brought the

02:13:46   his uh quest headset which is the only reason i got to try that so the whole family tried that out this

02:13:50   is before the vision pro um but yeah there's not a lot of technology going it's mostly just

02:13:54   everybody and their stuff but of course every individual person in our family has because we're

02:13:58   adults now their iphone their ipad their laptop all their chargers and their cables all you know

02:14:03   that's just like your personal technology stuff that's but that's in their stuff every person has

02:14:07   a personal bag so every kid has their personal backpack which used to be a cute little kid

02:14:12   backpack but now is a gigantic one you know so that's and since i'm driving the car i don't have my

02:14:16   backpack with me and my backpack goes in between the the two kids in the seats because you know i

02:14:21   can't put it at my feet like they do but yeah it's mostly just uh you know clothes and uh sunscreen

02:14:27   and uh you know hairbrushes and toiletries and all the other stuff like that and we do bring towels with

02:14:33   us even though the houses offer towels we like to have our own and we do bring like a beach blanket but

02:14:36   here's the thing looking at the back of your packing your giant cavernous car and your roof rack

02:14:40   and everything the tip i will give if you do not have a gigantic car like this because i'm looking at what

02:14:45   you're putting in your back here i would never choose the things the containers that you have

02:14:50   put your belongings in to go including the instacart thing and i'll tell you if you're out there and you

02:14:55   do not have a giant box shaped cargo place in your huge suv soft containers no carry-on luggage no away

02:15:04   look i love away luggage i have a bunch of it they were sponsored the show way back in the day but i

02:15:08   honestly like their stuff no luggage nothing rectilinear nothing hard and rectangular because the way you get

02:15:15   out of the cargo space in a thing that is not essentially a cargo van is squishy stuff

02:15:20   duffel bags squishy things and yes the packing cubes use the packing cubes but then put the

02:15:26   packing cubes into duffel bags because you'd be surprised how much you can squish a duffel bag

02:15:31   and another duffel bag next to it and get things in and then the pillows that all the kids want

02:15:36   wedged on top and that weird uneven space in the top of the trunk of a sedan where there's like oh

02:15:40   nothing will fit there pillows will fit there and at the very end you put the hats on top

02:15:44   because the hats you don't want to squish and also pro tip uh when you're going on the ferry the bag

02:15:50   that has your lunch in it it's got to be easily accessible at the very very edge of the trunk so

02:15:54   you can just open that trunk yank out the bag and go up and test it if you yank out the the lunch bag

02:15:59   for the ferry and every other thing in the trunk expands to fill that space immediately you failed

02:16:04   reset you need to have it so you can take the thing out and put it back in when you're done

02:16:09   um yeah it my my trunk is packed i always do pack it because like casey said you fill the space that

02:16:14   you have and i've developed strategies over the years uh we'll see how we go this year uh we might

02:16:20   have a couple of challenges because people want to bring more stuff but you know i'm always fighting

02:16:25   back against that it's like we don't need that much stuff we just need what we know we're going to

02:16:29   use when we're there and if we find out we don't have something we can always go buy it and and the

02:16:34   place we're going is not like a beach town or like a tourist trap type of thing it's actually one of

02:16:40   the less tourist trap the areas on uh the east end of long island if if there can be said to be such a

02:16:44   thing so i it's not like uh going to bermuda or something wherever everything costs uh astronomical

02:16:50   prices we could just that's fair go to a plain old stop and shop and it's just the same prices in the

02:16:54   stop and shop everywhere and it's fine that's the thing like like what do you like how much are you

02:16:58   buying such that a grocery store wouldn't be fine like price wise like i know costco is cheaper but

02:17:06   like u.s grocery stores are pretty inexpensive still well if you're in a tourist trapty town i mean you

02:17:13   live in one marco like your grocery stores are not cheap because guess what you're trapped on this

02:17:16   little island and you're gonna pay our prices yeah but that's because you can't drive to one here like

02:17:20   right well i think like vacation towns where it's like hey everyone who's in this town is uh is on

02:17:26   vacation here the little local market is going to be expensive well yeah but it's again like when you

02:17:32   have a car and regular road you can just drive 15 minutes to the nearest regular grocery store like

02:17:37   i think you might be more than 15 how close is the closest regular grocery store to you when you go on

02:17:42   these trips uh usually 10 to 15 minutes it's it's not that burdensome then you have no excuse then yeah

02:17:47   no no i don't but i think ultimately like you know you mentioned a couple times like you fill the space

02:17:51   you have like i i've i've now owned a lot of different sized vehicles um you know from the

02:17:57   bmw 3 series probably at the smallest to the review which is the largest i have found when i take my

02:18:03   large trips like especially like you know going upstate for christmas or whatever like when i take

02:18:07   my large trips i fill them up no matter how big or small they are when i when i've had a smaller

02:18:12   vehicle we fill it to the gills and we somehow fit it all in when i have a big vehicle that i think this

02:18:19   will be so much easier at christmas christmas comes i fill it to the gills and i'm like i can't

02:18:23   believe i filled this giant new vehicle or whatever and i've been i've been thinking about this recently

02:18:27   as i am thinking you know whenever this lease is up for my ix i i'm planning on going with a smaller

02:18:33   vehicle next time and one of the thoughts i've had has been like can i go down to a smaller vehicle like

02:18:38   is that going to make family trips difficult or whatever and and i just have to keep reminding myself

02:18:44   like no it'll be fine i've had smaller vehicles it was fine i'll bring less stuff because i'll have to

02:18:50   bring less stuff and it will be fine and i think here like as much as we make fun of you casey like

02:18:56   you are filling the space you have uh and if you ever had to have less space or chose to have less space

02:19:02   you would fill that too and it would be fine i think having a roof box is ridiculous

02:19:08   to it to add to this but you couldn't bring you couldn't bring a a case of bottled water did we

02:19:14   get the count on that because when we say case of bottled water i'm not sure we're giving you the

02:19:17   right idea one two three four five six seven eight eight times maybe 40 bottles of water in there what

02:19:23   do we think i mean we use most of it because i'm sure you do so we're gonna say a costco kirkland

02:19:28   bottled water 40 bottles pack it in the trunk and there's soda see did you see the diet cokes

02:19:32   hanging out on the left side of that just leaning over there shoved in there another diet coke wedged over

02:19:36   over the watermelon well it has to keep the watermelon from rolling no that was something

02:19:39   different over the watermelon i forget what that was but just any fizzy drink that could possibly

02:19:43   leak and or explode sure throw it in there well i mean these beaches are direct shot for us one of

02:19:49   them is like through the cape charles is like three hours the other one we go to is like five or six

02:19:52   hours but there's no turns along the way what i know what i mean by that is it's not like we're

02:19:57   leaving the car for hours on end on a ferry or something like that like oh yeah well it's i don't i

02:20:02   don't trust any uh any carbonated sugary drink in the trunk of a car but you know so far it's worked

02:20:08   out for you so far and and i do think like oh you'll always fill the space i would have real difficulty

02:20:13   filling casey's car without the roof rack because i just don't think we have that much stuff that we

02:20:16   want to bring to the beach like i said the beach specific stuff is like sunscreen which is small i'm

02:20:22   bringing marco's japanese sunscreen this time to try it out hey and uh some you know a beach blanket a

02:20:28   towel um towels umbrella uh you know that's just there's not there's not much stuff like we're not

02:20:34   bringing a volleyball court but i got a casey we'll probably back that like so i think honestly if we

02:20:38   went on a regular beach vacation with your car casey we would have real trouble filling it that's fair

02:20:42   do you what is your or let me rephrase you said an umbrella is your shade of choice at the beach

02:20:48   does long island has long island gotten into the shibumi thing are you familiar with this i do not

02:20:54   recognize the name brand but i can tell you the variety of things that people have had on beaches

02:20:58   to give them shelter from the sun and wind is uh very high there's lots of different things that

02:21:04   exist including some things that other people in my extended family bring with them i've never been

02:21:08   into them but i know they exist various balloony windbreakery hut type things what is a shibumi

02:21:15   so a shibumi the idea is let the wind work for you not against you and what it is it's basically a

02:21:23   giant piece of like um what's the material that like a parachute or like or something like that

02:21:28   would be made out of ripstop nylon there you go and uh what it is is it's you put like a tent style

02:21:35   like collapsible post through the front of it and then it connects to a bag or the carrying case

02:21:41   becomes a bag that you fill with sand and you put that in the front and so you aim it into the wind

02:21:47   such that it's trying to blow away from the bag of sand that's in front of it but the combination of

02:21:52   a bag of sand and all the wind gives you a pretty giant uh shade that you can sit under and what's

02:21:58   really great about it is this thing when it's collapsed is very small in ways nothing and this

02:22:04   is this was i'd seen these for years at cape charles and i always thought like oh this seems like it's

02:22:09   got to be a gimmick and then i would see more of them and more of them and more of them and then uh

02:22:13   when we went to sunset beach last year with our friends here in town um they got one and so i finally

02:22:20   got to like try it out and put it up and take it down with them and i was like oh my god this is the

02:22:23   best thing i've ever seen and they're not cheap and i'm sure there's knockoffs that maybe are just as

02:22:27   good but shibumi are uh incredible if you're a beach person we'll put a link in the show notes these things

02:22:33   for my money this is incredible and i cannot imagine going to the beach without it now it's funny i would

02:22:39   expect to have seen a lot of these because we can see the beach from like upstairs yeah to here and so and

02:22:46   one of the great fun things to watch here is like sitting at breakfast with coffee in the morning

02:22:51   on the deck looking out and seeing all the dads setting up these ridiculous contraptions like for

02:22:57   the more like trying to stake out a good spot you know eight in the morning on the beach and you see

02:23:03   you see all the dads setting up their stuff you know you see the lifeguards are out digging and digging up

02:23:06   their stuff and then like there's like four or five dads thinking like they are they're living for this

02:23:12   moment all year long they get to play with all their gear and setting stuff up and staking out the

02:23:17   great spot and so i see a pretty big variety of shade contraptions i have not seen these um i'm very

02:23:25   surprised they started in i'm not surprised because the reason i was giving these a thumbs down is

02:23:30   i just don't think long island beaches have the consistent wind to make these viable it's just too

02:23:37   oh we do it fluctuates too much directionally like even if it's steady at speed is steady

02:23:42   the direction fluctuation is enough to make this troublesome i've seen these on the beach i've seen

02:23:47   people have them and i've seen the failure case which is like well you want it to always be sort

02:23:52   of stable and rippling in that position but like first of all stable and rippling in the position

02:23:56   directed to the wind like a weather way in vain would be assuming the wind doesn't change direction

02:24:00   which i think it does frequently and assuming it is steady also sometimes means the shade is in a weird

02:24:05   place so then you start doing the thing where everyone does a scutching as the sun changes to

02:24:09   today because if you're spending the whole day at the beach you're scutching and you're following the

02:24:12   shade around whereas if you do one of the other systems including umbrellas you can adjust the

02:24:16   umbrella and you don't have to move your seats so that is handy but the second is the flappy thing

02:24:20   like if the wind dies or changes direction or it goes in a weird direction or a gull comes down and

02:24:26   starts attacking you and stuff it's just i just don't feel this is well supported enough the technology

02:24:30   of very light material and a bag that it comes in that you fill with sand is well worn and there's lots of

02:24:34   sort of various little tent cave hut things that are like this that are a little bit more reliable i

02:24:40   think this has the wow factor but i i wouldn't i wouldn't put my stake on this for a long island

02:24:45   beaches specifically maybe it works better in things with steadier wind and constant wind direction for

02:24:51   people who are not going to be on the beach all day long yeah what what we see the most of here is

02:24:56   whatever like tommy bahama umbrella costco is selling this year like that that's number one

02:25:02   like number one most common and you can always tell like oh yeah that's you can see like there's like

02:25:06   one or two old ones that's oh that's last year's design but for the most part the vast majority of

02:25:12   people have whatever costco umbrella is this year i think i think i've if you've seen the picture maybe i

02:25:18   posted on my instagram of like it might have actually even been fire island beach uh of just like the

02:25:23   beach from the distance and it just looks like a bunch of umbrellas live there like just it's you

02:25:27   can walk across the tops of the umbrellas especially when you're back in a distance at all the umbrellas

02:25:31   are like foreshortened into a single line and it's just so colorful and pretty and yeah like you said

02:25:35   like whatever the colors were the years they bought them and i don't know if people buying them like

02:25:39   immediately that year because we are beach umbrellas we've been using for decades now so sometimes you

02:25:43   get some really old designs in there well they just don't last very long is the problem so like

02:25:47   ours are still going strong i guess they don't make them like they used to well that's definitely

02:25:51   true but uh yeah so you see a lot of tommy bahama costco umbrellas and then every day there's usually

02:25:57   like three of those giant tent things that somebody has four poster tents sometimes the four or the ones

02:26:04   that are like triangles where it's like like you have like two up front and then they kind of just

02:26:08   slants down into like down to the sand like a lean to kind of looking yeah like there's a lot of those

02:26:13   and those are the ones that that the 8 a.m dads are usually trying to set up is like some giant

02:26:17   thing that like it's way too big like our beach isn't that big here and people bring these tremendous

02:26:23   things and not realizing like all right you know in in two hours the tide is going to be under that tent

02:26:28   well hopefully the umbrella line makes it so they can't set up anything that close to it but

02:26:33   let me to go back just a half step you had said what happens if there is no wind uh let me introduce

02:26:39   you to the incredible thought technology or really just technology technology that is the shibumi

02:26:44   wind assist tm which is two smaller bags that have clips on them and you fill the smaller bags with

02:26:52   sand and clip them to the other end of the shibumi so other families kids can trip over that line and

02:26:57   yell at you and take down your thing that's right yes because it really like anything that has a line

02:27:01   going out to either a stake or a sandbag extending that far from the place that you staked out on a

02:27:06   crowded beach on a weekend in long island the kids are going to trip over that and it's going to be

02:27:09   bad i just i'm not a shibumi fan i'm not convinced i'll see if they're if they're uh if they become

02:27:14   more prevalent uh and in my experience i've seen a couple of them and i thought they were novel but i

02:27:19   don't see a lot of them so i'm like oh that must have died but you know maybe their marketing is going

02:27:23   to bring them back especially if you look at like the the amount of surface of like area that you are

02:27:29   taking up versus the amount of shade that is created like this this is made for very large

02:27:36   beaches that are not very crowded because like here we're way too crowded here on our small beach here

02:27:41   so like here an umbrella is about as large as most people want to be because if you're setting up this

02:27:47   kind of thing and even if you get there in the morning and can stake this out people will hate you

02:27:50   you're taking up too much space you're taking up tons of room to create a very small square of shade

02:27:57   really um for you know two people and that you can only walk into most easily through the one big

02:28:03   aperture defined by the arc because you try to walk into it from the sides you're ducking down and it's

02:28:07   messing up and it doesn't really want you to walk into it from the back it's just it's just not a

02:28:11   great idea not a fan well i think that's because you are on crippled beaches that that are too small

02:28:17   you mean the best beaches in the world those beaches oh wow of course john that's of course

02:28:21   i've forgotten that there's nowhere that counts in the entire world except long island you think the

02:28:26   best beaches in the world are long island's beaches you know i haven't been to all the beaches in the

02:28:30   world but i have been to bermuda which everyone bragged about and i said you know what i'd prefer

02:28:34   to be on long island beach bermuda beaches are nice but the water is too warm the sand is weird

02:28:39   oh my god the water the water is too warm water is too warm you that's i said it feels like a bathtub

02:28:45   all right i i do not want to get in an argument with you so i'm just going to plow forward

02:28:49   but i will say look i love long island i love long island beaches i love fire island even more but

02:28:55   to call these the best beaches on any metric absolutely do i totally i totally believe it

02:29:00   there they are my favorite beaches in the whole world i think they're some of the best that's

02:29:03   different that's they're all i think also think they're some of the best people marco uh is not

02:29:08   really a beach person as we have established he lives near the beach but he's not so much a fan of

02:29:12   being on the beach and swimming in the water so yeah but because our beach isn't actually that

02:29:16   great to swim in if i'm honest and there are beaches that are like when you go to the caribbean

02:29:20   like they're really nice i understand i understand maybe hawaii would convince me i haven't been to

02:29:25   hawaii was also really nice they could compete very nice beaches in hawaii have you been to bermuda

02:29:29   uh no you should they have very nice beaches but i prefer long island beaches and i actually think

02:29:34   the long island beaches are better on what metrics i have to know besides the water being colder

02:29:40   i think they're more pretty i think they're more fun to be at i think they're more fun to sit on the

02:29:44   sand all day uh and go in the water and come back out and have a nice lunch and play in like because

02:29:50   the bermuda beach is the water the water is not refreshing when you're hot and you want to go in

02:29:54   the water to cool off and the water is 85 degrees it sucks what and the the beach sand being so fine and

02:30:00   pink is beautiful but it's it's not as good to play beach volleyball on one day one day before you die

02:30:06   which hopefully is not for a long time i i want to hear you acknowledge that cars other than hondas

02:30:12   exist and are good and ferraris and ferraris and that i like them too i also like bmws i like a lot

02:30:20   of cars the cars are not a problem i i and honestly one of the things like i didn't think about this when

02:30:24   i moved here but cape cod beaches actually are the closest i've found to uh long island beaches in

02:30:30   terms of me liking the aspects of them the cape cod beaches i think are not as nice but they're really

02:30:34   close because it is similar wow i can't with you john oh my god all right everyone wants their

02:30:40   beaches with the palm trees but not me not me