00:00:00 ◼ ► from relay this is upgrade episode 620 today's show is brought to you by keeper squarespace
00:00:15 ◼ ► and factor my name is mike hurley and i'm joined by jason snell hi jason snell hi mike hurley and we
00:00:20 ◼ ► are together recording at apple park today because we've just we've left multiple events oh yeah we've
00:00:27 ◼ ► seen it all but we haven't seen it all we've seen some of it there's a lot more but i have a snow talk
00:00:33 ◼ ► question for you okay it comes from me and what i wanted to ask you today jason was based on a
00:00:39 ◼ ► conversation we had yesterday okay so you were kind of thinking how many wwdc's you have maybe
00:00:44 ◼ ► been to consecutively yeah i mean there was the one where when nobody was here but you were all there
00:00:50 ◼ ► you attended in the way anybody could attend exactly the most the max how many is that now
00:01:05 ◼ ► i think it's your 30th i've decided that because i think that's fun to say this is right it was 96 or
00:01:11 ◼ ► 97 because you know tim said today it was his 15th yeah he's a double on him i know come tim cook and
00:01:18 ◼ ► he can never catch you now he can never catch you never catch you so congratulations to you i guess i
00:01:23 ◼ ► win so take that tim cook tim cook who i uh i shook his hand today yeah we'll talk about that in a
00:01:28 ◼ ► minute we're gonna talk about i guess i won't talk about it now i'm gonna talk about it now because
00:01:32 ◼ ► first we have to do the draft oh yes we do okay so this is a hard draft just to school this is a
00:01:39 ◼ ► very hard we did bad things to ourselves yeah i made some picks that in hindsight was very hard
00:01:45 ◼ ► to try and work out if it was accurate or not so the main one i'm thinking of is uh that we do not see
00:01:51 ◼ ► a return of all features promised at wwdc 24 um but we're actually kind of breaking from tradition a
00:01:58 ◼ ► little bit this year because me and you were struggling so hard to score it yes uh zoe who puts
00:02:03 ◼ ► together upgrade dot cards they did a scoring yeah she scored it for us we're just she yeah
00:02:09 ◼ ► i'm gonna take her i'm gonna take her score and also uh i opened two image files here on my computer
00:02:15 ◼ ► and one of them is uh our draft score from zoe and the other one is that slide that completely deranged
00:02:20 ◼ ► slide that had a thousand features on it in the tiniest print and it was up for like a very small
00:02:26 ◼ ► amount of time okay and i had multiple people send me synopses of everything in and those were too
00:02:31 ◼ ► long yeah so we're just gonna go with this that we're gonna go with zoe's choices take a picture
00:02:35 ◼ ► of that and then send it to codex he did make me a list yeah he did and somebody emailed me somebody
00:02:41 ◼ ► emailed me who had done the same thing people like lists we love them thank you let's run through our
00:02:46 ◼ ► picks real quick thank you for analyzing this and again it's like bearing in mind we've scored this to
00:02:52 ◼ ► the best of our ability the platform state of the union is happening right now and i think there may be
00:02:57 ◼ ► a couple of things right but in there that our our game is about what's in the keynote exactly not
00:03:02 ◼ ► what's on the website not what's in the platform state of the union not what uh craig federici told
00:03:06 ◼ ► us up close and personal shortly thereafter which happened and we'll get to um so yes i i said the
00:03:14 ◼ ► photos app gets new ai editing tools yep got it more third-party ai support in the os didn't get
00:03:20 ◼ ► it doesn't seem like didn't talk about it we'll talk about that more in a bit shortcuts gain support
00:03:24 ◼ ► for apple intelligence powered creation got it yep specific acknowledgement of the mac as a popular
00:03:28 ◼ ► platform for ai agents didn't happen craig federici mentioned it on stage and they said agentic at one
00:03:35 ◼ ► point they did say agentic well you'll get a point for that in a moment oh yeah um uh i got camera app
00:03:41 ◼ ► gains an ai mode image playgrounds get quality upgrades apple intelligence wallpaper creator at least one
00:03:48 ◼ ► feature is labeled as coming later in the year no new hardware announcements mike rockwell appears boy
00:03:53 ◼ ► he appeared uh the fine here's a good one problem with that no i just okay he he what you know you
00:03:59 ◼ ► pick it in the draft and then he shows up he was very prominent he was very prominent um the finder
00:04:03 ◼ ► mascot character appears somebody sent us a screen grab of a little finder person person i'm going with
00:04:11 ◼ ► the finder mascot the finder mascot i just think it's because now there is there's a war amongst the
00:04:16 ◼ ► naming and there's no official name little findy yeah i like that one too um behind a like behind a display
00:04:22 ◼ ► at one point um i didn't get vision os mentioned in passing no specific features there were specific
00:04:28 ◼ ► features yeah in fact maybe we'll get to this later i felt like this was the revenge of mike rockwell
00:04:32 ◼ ► finally being able to create all the siri features he couldn't get when he was in charge of vision os
00:04:37 ◼ ► okay um siri can handle multiple requests at once that's absolutely true and clipboard history added to
00:04:43 ◼ ► ipad os not in the keynote or the slides so maybe not at all um how'd you do uh so siri gets a new
00:04:51 ◼ ► chatbot style interface it did and there's an app got it siri interactions moved to the dynamic island
00:04:57 ◼ ► which they have the camera app that gets customizable ui now i'm i didn't get this point
00:05:01 ◼ ► i'm really interested to see if there's something in there for this because that was a very heavy rumor
00:05:06 ◼ ► that appeared to come to true yeah it doesn't seem to have happened spotlight improvements for ipad os to
00:05:11 ◼ ► be more mac like there was no indication of that apple intelligence grammar checking tools i got that
00:05:16 ◼ ► siri remembers context i got that uh improved jemoji quality we didn't see that no um no features are
00:05:22 ◼ ► labeled as coming later in the year siri ai is yes and john turnus appears which he didn't no until
00:05:29 ◼ ► later we do not see a return of all the ai features promised at wwdc 24 zoe mark this one as i got this
00:05:35 ◼ ► one i i don't know i'm just gonna take it the hardest thing yes we shouldn't have picked this no yes
00:05:41 ◼ ► because it was like that was gonna be way all those things i don't know remember i did some googling i
00:05:46 ◼ ► couldn't do it uh significant or noticeable improvements to liquid glass on mac os is actually
00:05:51 ◼ ► everywhere as well as mac but there's very they did they singled out mac os they really did someone
00:05:56 ◼ ► says agentic which happened yeah developers get access to more powerful on-device models which they
00:06:01 ◼ ► have yes and an expansion of satellite features for new parts of the operating system no so that was
00:06:06 ◼ ► 10 points to 8 congratulations thank you draft champion i am it's a tightly champion a tightly
00:06:12 ◼ ► fought 30 years wwdc teaches you a few things mike we did but we did say on the last episode that i
00:06:20 ◼ ► have won more than you so you're getting close to tying me at wwdc you know 30 years details 30 years
00:06:26 ◼ ► before we move on we have an important update okay which is to talk a little bit about the
00:06:35 ◼ ► design in california kickstarter campaign yes so we are running a kickstarter campaign right now to
00:06:40 ◼ ► fund a new show which is going to be hosted by the two of us which is an apple history podcast
00:06:44 ◼ ► we're going to be digging back through apple's 50 years and telling stories uh this show is going to
00:06:50 ◼ ► happen this show is now going to have 50 episodes a year because we've met the goals that we needed for
00:06:54 ◼ ► this but as it as it stands right now i haven't actually looked in the last few hours because we've
00:06:59 ◼ ► been somewhat busy a little bit uh the camp i'm i'm loading a page now but we're we are very much
00:07:05 ◼ ► exceeded every possible goal that we ever could have imagined thank you to everyone who's chipped in and
00:07:10 ◼ ► supported the campaign we're very close to raise it to have raised 160 000 for this podcast so people
00:07:16 ◼ ► want it which is a great thing and we are so grateful uh please go to designed.fm where you can you can
00:07:23 ◼ ► sign up you can back the campaign uh this show will be coming later on in the year uh we have
00:07:27 ◼ ► a couple of stretch goals um now we once we get if we get to 175 000 we're going to be doing more art
00:07:34 ◼ ► more music because people have heard in the episode the preview episode that came out on thursday which
00:07:40 ◼ ► is our first episode in the road to apple 2 we debuted our theme music from chris breen who produced the
00:07:46 ◼ ► music for this show as well um and if we reach 200 000 we are committing to a live event in both
00:07:53 ◼ ► london and san francisco yeah that we will both be in yes they may be meetups they may be live shows
00:07:57 ◼ ► we just don't know we don't know we're committing that we will do that as part of this show somewhere
00:08:01 ◼ ► live where you will see us and throughout the campaign because there's still a lot of the campaign
00:08:07 ◼ ► to go is it unbelievably it's only been a week yeah it feels like it's going for a really long time
00:08:11 ◼ ► because it's been very overwhelming in the best possible way but we have more of the show to come
00:08:15 ◼ ► so coming this thursday is the second part in our um in our series about the road to the apple 2 and i
00:08:22 ◼ ► will say i got lots of great compliments about the first episode i'm really pleased people enjoy it i
00:08:27 ◼ ► think as the season goes on it only gets better the story becomes more and more exciting and weird and
00:08:31 ◼ ► wonderful um so i hope people enjoy that but we also have a lot of stuff to show like what our prints
00:08:37 ◼ ► are going to look like what our pins are going to look like and it's all going to be coming out over
00:08:40 ◼ ► the course of the campaign yeah um so please go to designed.fm where you can find out more and back
00:08:46 ◼ ► the campaign do you have anything you want to add to that nope just it's overwhelming and great and i'm
00:08:51 ◼ ► looking forward to getting started but we got wwdc 26 first yes we absolutely do we absolutely do so
00:08:58 ◼ ► i wanted to talk a little bit about what our day has been like sure so far um so you know like
00:09:04 ◼ ► mentioned right now we're recording this uh while the state of the union is going on so we had the
00:09:08 ◼ ► keynote uh we watched the keynote together it was really nice it was outside short keynote
00:09:12 ◼ ► yeah i would have won the tiebreaker like 70 minutes uh yeah 70 75 75 with the uh song at the end
00:09:22 ◼ ► yes which prominently featured friend of the show casey lissa's app call sheet which was really great
00:09:27 ◼ ► very cool that we all we all popped very hard for that that was very exciting um then afterwards we
00:09:34 ◼ ► went to something called a tech talk yeah now after wwdc 2024 they did one of these where craig
00:09:41 ◼ ► federighi spoke to an audience were you in that audience yes about it was it seemed to be mostly about
00:09:48 ◼ ► private cloud compute but it was a lot about apple intelligence and kind of talking about some of the
00:09:52 ◼ ► technical aspects of what was in apple intelligence to provide more background we had another one of
00:09:59 ◼ ► those today so um there is actually going to be a lot of the things that we're going to talk about
00:10:05 ◼ ► when we talk about apple intelligence a lot of it will be informed by having had a presentation and
00:10:11 ◼ ► some demos and some question and answer that gives a lot more information and detail right so that's a
00:10:17 ◼ ► cool thing that we got to do in advance of doing the show and that was that was craig federighi led it and
00:10:23 ◼ ► then they had sebastian from the intelligence experience team mike rockwell was there who was the head of siri
00:10:27 ◼ ► and ammar who is the lead on ai ml technology at apple and they answered some frequently asked questions
00:10:35 ◼ ► and then answered a few um submitted from the audience and uh yeah there was a lot of extra
00:10:40 ◼ ► detail there about what they're doing but we were sitting in the second row we were they just let us
00:10:45 ◼ ► we just sat in the second well i think forgot federico was already there i don't know how you did it
00:10:50 ◼ ► that's true and so well i just followed federico so we sit down they didn't need the second row they
00:10:54 ◼ ► they oh they had the first row they needed we didn't know they needed the first row because
00:10:58 ◼ ► all of a sudden in front of us appears greg joss weak john turnus tim cook well no no well there
00:11:06 ◼ ► was a break greg joss weak and john turnus show up yeah um they say hi to us they said john grouper
00:11:11 ◼ ► makes fun of him and says oh you can show up late now that you're you got the new job i remember that i
00:11:16 ◼ ► remember the turnus that showed up on time yes very very funny and i thought to myself well you know
00:11:20 ◼ ► who isn't here though yet and there's an empty empty chair is tim cook and that's the job where you
00:11:26 ◼ ► really get to show up right at the last minute just kind of appear stealthily like batman and uh then
00:11:32 ◼ ► i'm sitting there talking to a person i've known for a long time from apple pr she's right in front
00:11:37 ◼ ► of me and then all of a sudden somebody comes up to her and goes you got you gotta go and uh that's
00:11:42 ◼ ► because tim was there and then tim sat down plopped down right in front of me yep so we i we i tim
00:11:47 ◼ ► john turnus greg joss weak all kind of in a row right in front of all of us so i was sitting next to
00:11:52 ◼ ► john gruber yeah and you know gruber's making fun of his own time as he turns around and says and he
00:11:58 ◼ ► says hi mike hi john yeah well you guys shared a special moment we did i didn't know that he
00:12:05 ◼ ► remembered who i was and i said congratulations he said thank you guys gotta be good with names he's
00:12:09 ◼ ► got to be good with names well he must be because we met once a long time ago maybe you know maybe they
00:12:15 ◼ ► have like a little uh they do like uh guess who kind of game maybe just like lots of picture of
00:12:21 ◼ ► us while we were waiting for them to come in and then they went over and said this is who these guys
00:12:25 ◼ ► are there you go or maybe there's some kind of secret it was pretty wild pretty wild and it meant that
00:12:30 ◼ ► when you know because because craig federighi can be a little freewheeling on this on stage i get
00:12:35 ◼ ► the sense every time i see him presenting unrestrained um in a live format i keep thinking of the moments
00:12:42 ◼ ► where i know that he's going to come up with an example or an explanation or a or a description
00:12:47 ◼ ► that's maybe not been approved entirely by apple marketing yeah and i can see his brain working
00:12:53 ◼ ► and sometimes i think those come out i think he's much better at it than he used to be at kind of
00:12:57 ◼ ► restraining himself but let me tell you it is a different position to be in when you're sitting
00:13:01 ◼ ► right behind his bosses because then i'm almost like putting myself in the shoes of tim cook and john
00:13:07 ◼ ► turnus and greg jaswiak and thinking greg now greg easy greg don't come on now yeah it's very funny
00:13:16 ◼ ► yeah kind of a loose cannon that was uh it was quite an experience and that was a really interesting
00:13:21 ◼ ► thing to see as i say we're gonna we're gonna be talking about that but like some of our uh
00:13:25 ◼ ► experiences and some of the things that we learned in there um which can help inform i did want to say
00:13:30 ◼ ► like so this year there's a lot of detail on the keynote and and it was a very condensed keynote
00:13:37 ◼ ► yeah so they they packed even more information in there and i know that there's going to be
00:13:41 ◼ ► lots and lots of stuff that we're going to be learning over the coming weeks as always yeah this
00:13:46 ◼ ► will be our first high level take about this this year was you know like it reminded me of 2024
00:13:51 ◼ ► because 2024 was the first apple intelligence keynote and in 2024 i was bewildered like i i
00:14:01 ◼ ► couldn't put my thoughts together and i remember that year you had a a very difficult schedule so we
00:14:07 ◼ ► ended up recording the show on tuesday yeah and i was very happy for that because it gave me time to
00:14:11 ◼ ► kind of collect my thoughts because i couldn't really conceive of what some of the things that we
00:14:16 ◼ ► were shown this year i would say it feels overwhelming but in a more understandable way
00:14:22 ◼ ► like i feel like there's a lot of information but i'm not like blown aside by it in fact what i would
00:14:29 ◼ ► say is this you can see how apple has thought really hard about how to roll out the information they're
00:14:38 ◼ ► rolling out and what i think one of the interesting questions is what is the keynote at wwdc for because
00:14:43 ◼ ► it's not to communicate new os features to the customers yeah it's really not because they don't
00:14:49 ◼ ► care they they'll care the moment that they're offered an update in the fall but right now they
00:14:55 ◼ ► don't really care so it's more about general industry messaging to you know the industry in wall street
00:15:00 ◼ ► it's about communicating to us so that we can start thinking about this and communicating it and it's
00:15:06 ◼ ► about communicating obviously primarily to developers so their first segment was not even i would say
00:15:14 ◼ ► information overload it was like a light gloss on some highlights and then you know stay tuned for
00:15:22 ◼ ► more that's where that slide was that had a zillion features in it that was up for a moment and then
00:15:27 ◼ ► there was the second segment which was about um privacy and safety and then there was the third segment
00:15:32 ◼ ► which was about ai yeah and that was and it was a short presentation right and that that ai segment
00:15:40 ◼ ► was reasonable it wasn't information overload no it was it was clear so there was a lot of information
00:15:47 ◼ ► being imparted but it was really telling that like the first segment felt so packed because they had
00:15:53 ◼ ► decided we're not going to spend 45 minutes on this no there are other venues where we'll talk about this
00:15:59 ◼ ► the last part really important but not like overwhelmingly complicated especially since
00:16:06 ◼ ► you could argue they're restating some of their yes arguments from two years ago yeah there was like a lot
00:16:12 ◼ ► of the big features are things that we've had multiple years to consider right like that that was the
00:16:17 ◼ ► difference last time it's like you know like in 2024 i was really i i was kind of blown away and
00:16:23 ◼ ► couldn't understand image playgrounds and i still have a lot of complex thoughts about it but these thoughts
00:16:27 ◼ ► now are just building on the things that i felt last time and so i mean i guess that's the the thing
00:16:32 ◼ ► they've kind of gone back and have re-implemented a lot of what they wanted to do and they've gotten
00:16:36 ◼ ► to this point again yeah i was i was gonna say and we're gonna get into it later but i'll just throw it
00:16:42 ◼ ► out here now there's one way you could read this which is apple saying actually our strategy is the
00:16:51 ◼ ► same as it was two years ago but we needed better models and our partnership with google has given us
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00:19:28 ◼ ► all right so let's start digging in to what's going on here and we're gonna i want to start by talking
00:19:35 ◼ ► actually starting at the start which was the platform improvements so this was a in lieu of doing all of the platforms this year
00:19:45 ◼ ► especially because most of the features are apple intelligence instead of going through each platform
00:19:58 ◼ ► no new features bug fixes improvement that kind of idea right it's the it's apple's equivalent of no new
00:20:05 ◼ ► features bug fixes and improvements which is lots of slide with hundreds of things on it but there isn't
00:20:11 ◼ ► your big like hey this is we've redesigned home screens we've redesigned lock screens we have a new
00:20:17 ◼ ► design language like it's not that it's not it's it's everything we're currently doing and we've made
00:20:22 ◼ ► a large series of refinements and like one of the most interesting things to me was the long long list
00:20:31 ◼ ► of speed improvements that have been made for certain things you know like right absolutely
00:20:36 ◼ ► going to load faster you're going to end up with you know much quicker experiences across the system
00:20:42 ◼ ► airdrop is faster yeah files in ipad os transfers at mac speeds which i thought was just like a funny
00:20:51 ◼ ► way to think of it um 70 percent faster getting your photos to show up after you've taken them
00:20:57 ◼ ► into the photos library which is a huge one yeah that's clearly i mean they actually said
00:21:02 ◼ ► we tried to find the places that responsiveness was a problem and fix them and that's like that's what
00:21:09 ◼ ► people want and things like on the website you know like once having uh ascend indicator messages
00:21:15 ◼ ► for specific messages like i've had this where you know i'm not connected to the hotel wi-fi in my
00:21:20 ◼ ► hotel i'm just on cell service and i'm sending images to a dinner or whatever and i send her a
00:21:25 ◼ ► photo and then a message explaining the photo and she'll have to wait for the photo to before she'll
00:21:30 ◼ ► get the message and it's like kind of breaking those up and showing independent kind of send
00:21:35 ◼ ► indicators it's little bits like that where it feels like what they have done is one way or another
00:21:42 ◼ ► collect up a large amount of annoyances that people have with the operating systems the line that i i
00:21:50 ◼ ► uh underlined in my notes was um great os's are built on sweating the details yeah and you know
00:21:57 ◼ ► again it's marketing and they're not going to say it in fact talking i i enjoyed how she struggled with
00:22:04 ◼ ► the idea of describing speed ups because she had to say of course everything's fast already but yeah i know
00:22:10 ◼ ► and and sweating the details they're never going to say it but i think the implication here is we heard you
00:22:17 ◼ ► you feel like we haven't been sweating the details on a lot of parts of our os's and we're gonna make
00:22:24 ◼ ► good on that this year and it's a year where they can exactly well yeah i think i i think this is a
00:22:31 ◼ ► great approach to say look ai is number one we're gonna focus a lot of our effort on integrating ai wherever
00:22:40 ◼ ► we can number two is sweat the details it's not another we're not going to do another big
00:22:47 ◼ ► initiative we're not going to do a huge overhaul number two is get things faster get things more
00:22:53 ◼ ► stable make nice incremental improvements to the stuff that's already there yep and that from a
00:22:57 ◼ ► marketing perspective they don't need another tentpole feature because the ai stuff is the tentpole
00:23:02 ◼ ► they will stand or fall in the fall based on the ai stuff so they don't need to gin up five more
00:23:10 ◼ ► bullet points of apps that they're releasing or re-releasing or whatever and so it's the perfect time
00:23:16 ◼ ► to say okay let's take some pride in our work and revisit what we've done and make it all better for
00:23:25 ◼ ► our customers and they should i mean honestly you can't do that i get you can't do that every year
00:23:30 ◼ ► year i mean you should have a bar of quality but like every so often you need to do this you need to
00:23:37 ◼ ► say we're no longer rushing headlong into another wave of new features we're gonna tighten all the
00:23:43 ◼ ► bolts well and also just like logically you can't do it every year yeah certainly because you would run
00:23:49 ◼ ► out of things to do right you can't keep making the faster thing faster like year over year that's true
00:23:54 ◼ ► but you can find other things yeah but you want to after after years of breakneck development to take
00:23:59 ◼ ► some time and say you know what i'm not because i think the impression i get is a lot of these
00:24:03 ◼ ► software teams there's always pressure for the next big tentpole feature of the next thing which is the
00:24:09 ◼ ► it's the issue of year over year software upgrades so to say this year it's sweating the details is
00:24:14 ◼ ► what we're doing that's that's the other thing beyond ai i think you know as a user of the platforms
00:24:20 ◼ ► i think that's great and i like it as them kind of setting an example too like you know for all
00:24:25 ◼ ► developers in a way like this is you know sweat the details you're gonna sweat the details but that's
00:24:30 ◼ ► an important part of making good software is being that particular over it so let's talk about liquid
00:24:35 ◼ ► glass yes because they actually spent more time talking about liquid glass than they expected i wrote
00:24:40 ◼ ► some fun things down okay i wrote down we continue to iterate on liquid glass i thought that was fun
00:24:46 ◼ ► i thought we appreciate your feedback there were some chuckles in the audience at that we've made
00:24:52 ◼ ► additional refinements and then also there's a slider so you can just make it whatever you want
00:24:57 ◼ ► what i liked about the slider though was some people want it more glossy some people want it yeah i love
00:25:03 ◼ ► that it was like there are some people they they just don't want to see the apps no just text floating
00:25:09 ◼ ► above nothing i'm probably gonna go all the way you are you are i'm going all the way baby i want to see
00:25:13 ◼ ► myself in my phone yeah yeah i get it i get it i love it but i i think again how do you how do you
00:25:21 ◼ ► give a marketing message that is we heard you without saying we know you hated it or a bunch of people
00:25:28 ◼ ► hated it and we're not going to throw it away but we're going to fix it instead you say we continue to
00:25:33 ◼ ► iterate and we appreciate your feedback which is what they said i respect it yeah and i think it's
00:25:37 ◼ ► great i'm so happy that they didn't retreat if you go back to us a year ago you will hear us say
00:25:42 ◼ ► the exact same thing which is they're going to go too far and then the next year they're going to
00:25:46 ◼ ► they're going to iterate and refine and walk some stuff back and fix some stuff and that's just how
00:25:51 ◼ ► it is and here we are yeah i think it's great and i mean it was particularly interesting
00:25:57 ◼ ► how much time they spent talking about the mac specifically like i don't think they actually
00:26:04 ◼ ► spoke about any other platforms specifically it was just the mac it was like we're making changes
00:26:09 ◼ ► everywhere we've made it better we've also given you more customization but here's how the mac is
00:26:15 ◼ ► better because there were all those ways where the the mac did not work with liquid glass it's like
00:26:21 ◼ ► sidebars corner radius a toolbar yeah yeah exactly color back in the eye icons in the sidebar so you can
00:26:28 ◼ ► tell whether it's front most or not and they've removed the icons from the menus steven text me oh
00:26:34 ◼ ► see send it to both of us they've removed icons from the menus which you know it's fine i think
00:26:40 ◼ ► they were fine i'll say goodbye i know look well i don't think they were fine because i think they
00:26:46 ◼ ► were the wrong icons like i could see it in another circumstance if the icons were good but if you can't
00:26:50 ◼ ► do good custom icons for all those things you just got to let it go yeah well because it's like an
00:26:55 ◼ ► infinite amount of icons yeah yeah and like you've got to i can icon what i can't think of a word with
00:27:03 ◼ ► an icon show complex things it's very very difficult yes and then and then you're reusing icons to mean
00:27:10 ◼ ► different things which is also bad yeah i think good again they they heard the feedback here's my
00:27:16 ◼ ► question for you did they do this because there's new leadership in the design team or would they
00:27:24 ◼ ► always have done this what do you think i think it was easier because there was new leadership maybe
00:27:30 ◼ ► specific things could be changed differently sure i think some things would have been done anyway i
00:27:36 ◼ ► honestly think the mac stuff would have been done anyway because the mac my whole tahoe take is that
00:27:41 ◼ ► they didn't get to it until too late in the game and so it was not even finished um and we can argue
00:27:47 ◼ ► about it i mean i sort of feel like the mac was spared because they didn't do it more aggressively
00:27:52 ◼ ► but um i think that would have been addressed this year because it was broken and they needed to fix it
00:27:58 ◼ ► but you put new leadership in place and it's a lot easier to change things because you don't have
00:28:03 ◼ ► you know a new leader can say let's tweak it where the old leader will be like well i know i approved
00:28:09 ◼ ► this thing but now i'm going to de-approve it it's like that's a lot harder for somebody to do with
00:28:13 ◼ ► that level but obviously with this kind of in the platform improvements there was like grab bag
00:28:19 ◼ ► features that they did like uh icloud shared albums will now be full quality images which i had thought
00:28:26 ◼ ► was already the case well there's i mean guy who wrote a photos book here there are different kinds of
00:28:32 ◼ ► shared albums um some of which were not at full resolution and some of which were okay um and then
00:28:40 ◼ ► also that you can invite your friends on windows and android that's nice have them what do you think
00:28:44 ◼ ► that's going to be a web or an app you're going to be the web web that's nice though right on the web
00:28:48 ◼ ► because then you'd assume they can also download the images as well you would assume right like it's
00:28:52 ◼ ► not just uploading so you'd have a link i guess you can already do that right but you can't
00:28:56 ◼ ► contribute and then like uh airpods custom eq sure which just feels like a real esoteric feature that
00:29:03 ◼ ► you can add in a year like this i guess i really liked um this is but this is why again it's not no
00:29:10 ◼ ► new features because there's actually a bunch of pretty great new features on here the fact that they
00:29:14 ◼ ► spent a lot of effort apparently looking at what happens in network trend transitions so when you walk
00:29:21 ◼ ► away from your house it's your iphone is much better at realizing that i can't i can't get on
00:29:27 ◼ ► the wi-fi anymore but i'm on the cell network and not have you have a 15 or 30 second period where
00:29:32 ◼ ► there's no network connection i like in these kinds of presentations that you know you're saying like
00:29:37 ◼ ► oh they're like oh things are already fast but like when they're like you know what it's like when you
00:29:40 ◼ ► have to turn off the wi-fi it's like who's the guy who did that who made this natural process i'd like
00:29:46 ◼ ► to find the guy who did that we're all here asking yeah exactly we're all here asking the
00:29:52 ◼ ► question who did the network transition thing bad and then like vision os got more features than you
00:29:58 ◼ ► would expect well revenge iraq creating your own environments of panoramas right so does this mean
00:30:04 ◼ ► other people can make them or can you only so it's like can you only make your own like you can't have
00:30:09 ◼ ► like can developers make them i don't know we don't know but like it would be so funny if the thing
00:30:13 ◼ ► we've been asking for since vision os came around which was let third parties make environments they
00:30:18 ◼ ► didn't do that but they let you make your own out of a pano and it's like in a year like this right
00:30:23 ◼ ► this was the year for third party watch faces it's true right like that feels like it fits in this
00:30:29 ◼ ► there's like a long requested thing but that is clearly just a thing we're not yeah i think they're
00:30:33 ◼ ► never gonna do have a new app grid which i missed because i was taking a note but yeah there's a
00:30:42 ◼ ► with a new dynamic app grid okay sounds great i don't really think that the watch got oh and um
00:30:49 ◼ ► everybody who complained about spotlight will be delighted to know that they rebuilt the foundation
00:30:54 ◼ ► of search um so it's more stable efficient and comprehensive and this is going to be a theme
00:31:01 ◼ ► here too they did that for apple intelligence right well they they needed to rebuild that so
00:31:08 ◼ ► they could index it so the classic apple move and anybody who's had a favorite feature that you wish
00:31:14 ◼ ► was better and you waited several years and then it got better the classic apple move is
00:31:19 ◼ ► somebody at apple needs it to be better so spotlight needed to be better they had to throw away the old
00:31:27 ◼ ► spotlight because they needed the the spotlight index is the semantic index it is the source
00:31:32 ◼ ► of what is going to drive all the personalization in apple intelligence yeah and siri yeah so you got
00:31:38 ◼ ► to have it or the other example that uh federico and steven robles and i were laughing about um at that
00:31:45 ◼ ► ai event while we were waiting for it to get started is shortcuts there are all these improvements in
00:31:50 ◼ ► shortcuts like uh if else statements and uh what else what's the other one um oh data storage yep
00:31:58 ◼ ► which didn't exist for years and there were third-party apps that tried to do it and all of that
00:32:02 ◼ ► but it's very obvious why those things got added to shortcuts it's because if you're going to build a
00:32:07 ◼ ► feature that lets you build shortcuts by typing a text prompt you uh those people who were building
00:32:13 ◼ ► that are like wait we can't store data wait there's no if else statement uh and and then the problem
00:32:19 ◼ ► gets solved because somebody at apple needs it and spotlight will benefit from the fact that
00:32:23 ◼ ► siri needs to use spotlight and spotlight wasn't good enough so now it's going to be better which
00:32:28 ◼ ► i mean that's great it's just very funny to see it that that that's in the end if there's an a tier
00:32:34 ◼ ► feature that needs your b tier feature to work better the b tier feature finally gets the love yeah
00:32:38 ◼ ► do you have anything else you want to touch on with platform in the platform improvements before we move
00:32:44 ◼ ► on to the main event because i'm conscious of morning we'll want to spend the majority of our time
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00:34:52 ◼ ► so they did it again here we are apple intelligence yeah they started okay so as i said we have had a
00:35:05 ◼ ► i don't know if you call it a briefing and they called it a tech talk it was a conversation
00:35:09 ◼ ► had in a room it was it was again what is the keynote for the keynote was not for an hour of technical
00:35:16 ◼ ► detail from apple's ai leads it was on the record right like this it was all go ahead and use this
00:35:22 ◼ ► but not in the keynote and and so that message will be mediated through journalists yeah but it was added
00:35:29 ◼ ► technical detail and answering frequently asked questions that they didn't want to add so all of
00:35:34 ◼ ► our questions about the apple google relationship for example they gave a lot of clear answers about how
00:35:40 ◼ ► apple and google are working together on these features and how they manifest and where they come from and
00:35:45 ◼ ► where they're going and all of that that was in there along with some live demos which you know
00:35:50 ◼ ► we were you were sitting right next to john gruber um and we should talk in general i know we're we're
00:35:56 ◼ ► we're just entering this topic but they demoed at our thing they demoed live a couple of siri
00:36:01 ◼ ► with an iphone someone was doing it on the stage on the stage with an iphone which i mean that was one
00:36:07 ◼ ► of john gruber's big questions from two years ago is did we ever actually see that running yeah and i saw
00:36:13 ◼ ► somebody today who referred to the demo of siri in the keynote as slow siri it's like no it's not slow
00:36:19 ◼ ► siri because all ai is that slow you're used to having sped up canned simulated ai demos although it
00:36:28 ◼ ► just feels weird to be unedited in a in a polished video but they knew yeah because of the criticism
00:36:34 ◼ ► that it was fake that they were going to do the demo live and the split screen is live and if you
00:36:41 ◼ ► watched one person's hand move in one it moved the same way in the other um john gruber was sitting
00:36:47 ◼ ► next to me and he was like yeah it's it's a match cut of the of the two things side by side in in that
00:36:52 ◼ ► presentation like the presenter spelled something correctly and referenced that siri would catch it
00:36:57 ◼ ► yeah i don't think that that was necessarily intentional no it was all it was all basically
00:37:02 ◼ ► as live as a pre-canned thing could be on purpose now could they have had it fail and then done it again
00:37:08 ◼ ► sure i'm not sure they did sure but what they're trying to say is this is we're not faking it this
00:37:15 ◼ ► happened yes and as a result the demo they had little music under it and the demo goes on longer
00:37:22 ◼ ► than you want you're watching it spin and i will say at our thing that was live the all of the prompts
00:37:28 ◼ ► felt like they were faster i don't know if that's because they were or because when you're watching
00:37:33 ◼ ► something in the context of an apple product video it's surprising to make you wait yes when
00:37:38 ◼ ► there's nothing happening there's a context there but the whole point of this was to demonstrate that
00:37:44 ◼ ► this stuff worked because of what happened in 2024 and you know we're both doing various briefings
00:37:50 ◼ ► and things over the next couple of days i absolutely expect that people are going to be seeing these
00:37:57 ◼ ► things in action in close quarters i have no doubt that we're going to have a serious experience if
00:38:01 ◼ ► they don't do this it's if they if they don't do these kinds of things every conversation every
00:38:07 ◼ ► podcast every article every video is they showed us this but can we believe it can we that's that's so
00:38:13 ◼ ► it seems like they have taken and they're taking every step possible yes to make you believe it as
00:38:18 ◼ ► much as they can because so this is the thing we don't i don't understand right now the betas are
00:38:23 ◼ ► available yeah right now but siri ai is coming later this year so i don't know if it's in the betas or
00:38:29 ◼ ► not i don't know and like if it's not so okay we just i just opened discord so he says that it is
00:38:36 ◼ ► alive in the betas so i don't maybe they're gonna keep it running through the beta and then
00:38:46 ◼ ► in beta form yeah even after they ship the point oh right they could keep it only turned on they
00:38:52 ◼ ► might keep it only turned on in the beta so i expect it will come out because the thing is like
00:38:56 ◼ ► now you know they talk about essentially right now siri and apple intelligence they're they're
00:39:02 ◼ ► becoming one and the same yeah right siri is now called siri ai siri ai apple intelligence it seems
00:39:07 ◼ ► like basically all of the apple intelligence features that they mentioned reference siri in
00:39:12 ◼ ► some way so it kind of feels like they're the same now pretty close there i think there are some
00:39:18 ◼ ► things that are not siri but siri is the um it's like the the medium in which that it feels like it's
00:39:23 ◼ ► like if it's not like photos yeah it feels like it really you know or like image playgrounds is like
00:39:31 ◼ ► distinct things because even where like the writing tools it's like right with siri it's like all of
00:39:36 ◼ ► this kind of stuff so that they're kind of bringing them together and in the conversation that we went to
00:39:42 ◼ ► mike rockwell said that they he said a year ago we had a kind of a version of this working like
00:39:50 ◼ ► these kinds of features but it wasn't right yeah so he said we went back to the beginning
00:39:55 ◼ ► and completely rebuilt siri from the ground up on top of the new models that they've been making he
00:40:01 ◼ ► said we literally tore siri to the ground yes that's a quote we literally tore it to the ground
00:40:06 ◼ ► which is in line with some of the conversation when he got the role yeah which is that he was very
00:40:12 ◼ ► frustrated about it indeed and so i'm sure he you know it's like i'm done with this he got the big
00:40:18 ◼ ► wrecking ball out there and just took it to the ground which i think at this point in series life
00:40:23 ◼ ► is something is absolutely needed it's it had to happen that's why it didn't happen for so long yes
00:40:28 ◼ ► because they were they were kind of hesitant to do it and it failed so spectacularly that they had to do
00:40:34 ◼ ► that i like the ai section begins with what i wanted which was a little bit of a declaration of
00:40:40 ◼ ► principles and it's not that different from two years ago it's don't do ai for the sake of ai
00:40:51 ◼ ► basically is what federighi said i'm paraphrasing there but that's that's apple in a nutshell right
00:40:57 ◼ ► and so they wanted to be catering around you and your needs and your personal context and so that's the
00:41:03 ◼ ► statement of purpose and then you know they introduced their bold new architecture which is very much like
00:41:09 ◼ ► something you'd hear in a star trek intro sure these are the voyages of siri it's bold new architecture
00:41:15 ◼ ► to connect apps to i don't even know what i'm saying there so let's talk about the architecture
00:41:20 ◼ ► there are multiple models yes and this is really interesting so there are multiple models they are
00:41:27 ◼ ► apple foundation models version three and the models are a partnership they say between apple and google
00:41:36 ◼ ► yes including models that that get trained a certain way some of them and then are are are trained further
00:41:43 ◼ ► on apple frontier models there's a lot going on there foundation models no no the google frontier models
00:41:48 ◼ ► are used to do some some um yeah some training later on so it it this is the part that's that's apple and
00:41:58 ◼ ► google collab yeah but what federighi was took great pains to point out is it's not using any part of the
00:42:06 ◼ ► gemini infrastructure yeah the models run so there are two models that run on the device right there is the
00:42:12 ◼ ► there is a a they say very much improved model afm core advanced it's called that is the on-device model
00:42:21 ◼ ► and it went from a three billion parameter model to a 20 billion parameter model that is the on-device model
00:42:28 ◼ ► but they're able to call just certain parts of the model this is like a new architecture that they've been
00:42:33 ◼ ► working on so they only need you know they only call what they need it's a multi-modal model so it can it can
00:42:38 ◼ ► take different types of media um that is what it is by design and that is an on-device model and it's
00:42:45 ◼ ► called afm core advanced i took a picture of a slide that we were shown yeah there is and and important to
00:42:53 ◼ ► note there are actually two on-device models yes because if you're using uh one of i guess it's an iphone
00:43:01 ◼ ► i think it's iphone air and iphone 17 pro if you're using an m4 or better ipad and an m3 or better mac
00:43:10 ◼ ► there's a better on-device model that you get that includes right now there will probably be more
00:43:16 ◼ ► features that use this model um it's though doing the better speech synthesis i wonder if that's afm
00:43:22 ◼ ► core i think that's core advanced and then it's probably afm core but it's a better model but it's
00:43:26 ◼ ► obviously not as good it's better but not as not as much better as core advanced but they have these
00:43:30 ◼ ► whole things of like you know they have like what they call the system orchestrator which works out
00:43:34 ◼ ► and writes a prompt based on what you're giving it system orchestrate straighter is the thing that
00:43:38 ◼ ► decides am i going to the cloud with this or am i doing it on device yeah and they made a point of
00:43:41 ◼ ► saying they do it based on latency yeah so the orchestrator is like okay i could do this on device
00:43:48 ◼ ► but it will be faster to go out to the cloud they go to the cloud yeah because latency is the priority
00:43:54 ◼ ► there in the cloud there are also three models there is afm cloud afm cloud pro and adm cloud
00:44:03 ◼ ► which is the diffusion model for images image model cloud pro is where you're going to get your highest
00:44:09 ◼ ► task stuff and again the idea here is they only send that stuff there if they really need to crunch on
00:44:16 ◼ ► something a lot of stuff just runs to the regular cloud so afm cloud is this is my understanding
00:44:24 ◼ ► afm cloud runs on apple's apple built apple silicon operated apple data center private cloud
00:44:30 ◼ ► compute it's what we already know of as private cloud compute but private cloud compute got redefined today
00:44:36 ◼ ► yes so the new definition of private cloud compute is not is not also whatever google does for privacy
00:44:46 ◼ ► that's actually not quite what it is and it's also not apple servers that's not the definition anymore
00:44:53 ◼ ► which it had been apple servers in apple's data centers it's not so what afm cloud pro is
00:44:58 ◼ ► is they are using hardware in google data centers it is google's hardware but apple controls the servers
00:45:12 ◼ ► and signs the the server id so that unless apple is the last one to touch it um your device won't connect
00:45:24 ◼ ► to it yeah and it's got nvidia with nvidia privacy tech google and nvidia and intel as well and intel and
00:45:33 ◼ ► they have multiple paths but basically what they've done is they've they've orchestrated
00:45:38 ◼ ► private cloud compute in google's data centers but what it isn't is sharing space with google's
00:45:46 ◼ ► privacy thing yeah it is apple privacy stuff running on servers in google's data centers it feels to me
00:45:52 ◼ ► that private cloud compute now is more of like a set of conditions it's a brand name and that some of what
00:45:59 ◼ ► google's doing and some of what nvidia's doing and some of what intel's doing they take care of say
00:46:04 ◼ ► two-thirds of the requirements and then apple's like and then we add the other third in yeah that you
00:46:10 ◼ ► know gets them to where they need it to be so they took great pains to describe this and i feel very
00:46:17 ◼ ► satisfied by this the way that they've described it all like it makes perfect sense to me the way that
00:46:22 ◼ ► they're doing it um and that the fact that they are not compromising even though they have had to
00:46:29 ◼ ► get help yeah and and the fact that they they want to they know they have to use google's data
00:46:39 ◼ ► center for these models because they need the they need the power and they need the nvidia technology
00:46:43 ◼ ► and they do because they need the power they don't have it on anything else they need it but
00:46:48 ◼ ► that's not enough right like they added this other layer of it so so this is i mean the way they
00:46:53 ◼ ► always framed it is is it's a google apple collaboration um that they're very happy with
00:47:00 ◼ ► and that they i mean clearly the answer also is that apple that apple's models are much better now that
00:47:06 ◼ ► they're google based models that apple is is but it's also not a white label of gemini it's just not no
00:47:15 ◼ ► it's google's model no it's not gemini tuned by apple and gemini is a product it's the model that
00:47:20 ◼ ► helps google build gemini yes exactly because they're not the same they're not the same so like
00:47:25 ◼ ► apple built its technology and then they said they refined it using google's frontier model which is
00:47:31 ◼ ► like yeah it's out the big boy right but that's not gemini and when they talked about um this multimodal
00:47:38 ◼ ► model model on devices say that 10 times fast you did it they said the 10 billion parameter model and
00:47:45 ◼ ► that's the moment that federico next to me kind of gasped he's like oh yeah um but they it's it's
00:47:51 ◼ ► multimodal the 20 billion said the on device 20 billion 20 billion 20 billion yeah um one to four
00:47:56 ◼ ► billion used depending on the request because right there there that's how they focus and they kept
00:48:01 ◼ ► talking about sparse i think is the name of the architecture which they which mike rockwell said a
00:48:06 ◼ ► technology invented an apple we wrote a white paper on it i was like okay okay i get it yeah we get it
00:48:11 ◼ ► you did something cool but yeah and then also there's a developer story which i'm sure is being spoken
00:48:17 ◼ ► about at great length yeah well in the state of the union but that that i'm actually really excited about
00:48:22 ◼ ► this so developers they have access to give their information to the spotlight index so their content
00:48:29 ◼ ► can be indexed and the app actions which i guess is app it's app intense they they talked about the
00:48:34 ◼ ► app toolbox as well which feels like uh they're just coming up with different names new phraseology for
00:48:39 ◼ ► app intense essentially like you know they showed the demo that we got on stage it was like a
00:48:44 ◼ ► conversation about an image where is this image make me a trip plan to go to this place and they said
00:48:50 ◼ ► like it wrote to apple notes but it doesn't have to and what i'm really interested in is
00:48:55 ◼ ► how do i get it to write to a third that was going to be one of my questions is if if you know i use
00:49:05 ◼ ► does it know or do i have to tell it because in because they they also talk about like you know like
00:49:12 ◼ ► saying writing tools something i found was really interesting um with the writing tools and suggestions
00:49:17 ◼ ► it says it's tailored to the person so like if i talk to you in a different way that i might
00:49:22 ◼ ► talk to someone else it should give different suggestions based on that so it's like similar
00:49:27 ◼ ► if i'm saying add a reminder it should never put that in reminders it should always put that in
00:49:33 ◼ ► to-do-ist if the system really knows about me because i don't use reminders i use to-do-ist and like
00:49:39 ◼ ► is you know are there going to be preferences you set do you tell it like what i don't want to happen
00:49:45 ◼ ► it's like what siri used to do where you'd be like make a task in to do you know you had to
00:49:51 ◼ ► and it because it feels like from the things that they've shown is that you don't need to do that
00:49:55 ◼ ► kind of stuff about apple intelligence now that it should have the context about you it should know
00:49:59 ◼ ► what you're looking at on screen even and that it should be more free-flowing more conversational
00:50:07 ◼ ► with the system so i'm excited to see what that ends up being right because it's less functional if
00:50:13 ◼ ► you can never go beyond stock apple yes apps but that i mean and that's why craig federighi said
00:50:20 ◼ ► specifically that um if you wanted to go to bear you can do that too something i was worried about was
00:50:27 ◼ ► that this kind of reset point would have reset all of that and so like it would have been another year
00:50:33 ◼ ► for a third-party story but i'm very happy that they've not done that they've been evangelizing
00:50:37 ◼ ► app intents for so long now i know but i was just what i was wondering i mean we spoke about in the
00:50:43 ◼ ► show i spoke about unconnected it's like do they just abandon it and go of mcp like you know we had
00:50:49 ◼ ► no idea what they were going to do like app intents made sense two years ago right does it now but does it
00:50:55 ◼ ► now i mean the jury's still out on that right of like whether app intents are the right way to do this
00:51:01 ◼ ► because it's still going to require third parties to integrate in the way that apple needs to get
00:51:07 ◼ ► the stuff that you want in the way that we want it so it's it's unknown right now how that's going to go
00:51:12 ◼ ► so i'm but i'm intrigued i mean i would say for me kind of like overall i'm actually really keen on
00:51:20 ◼ ► what they've shown today like the apple intelligence features i think i think the conversation stuff with
00:51:26 ◼ ► siri seems very good to me it honestly feels like i will stop using a general chatbot like i can't i if
00:51:33 ◼ ► if it works the way it's shown today and with the promise of it i can't know i don't know why i would
00:51:39 ◼ ► use chat gpt anymore for what you use it for yeah which is you know like asking general questions like
00:51:46 ◼ ► yeah what do you think you know like google like more contact google searches one of the things that
00:51:50 ◼ ► craig fitterighi brought up at the the tech talk was you know last year you guys said you weren't going to
00:51:59 ◼ ► just um stick something in the chatbot app yeah yeah and now you have now you have yeah and i think the
00:52:08 ◼ ► the way that obviously you know self-serving it's marketing it's all those things but i think it shows
00:52:21 ◼ ► a a feature that is available on in any context at any time anywhere in the system and that you invoke
00:52:33 ◼ ► because you want something whereas a chatbot is i am going to go to the chatbot and ask this thing
00:52:40 ◼ ► siri is i'm looking at an app i'm you know i'm working on a project i ask the system a question
00:52:47 ◼ ► it gives me an answer i continue to work and then they said the existence of the siri app is largely
00:52:53 ◼ ► because we need a place to store the records of your conversations so you can go back to them and
00:52:59 ◼ ► refer to them and continue them and in the context of what apple does of course that would be an app
00:53:06 ◼ ► because what else would it be and i think that that shows you that they're viewing siri as this
00:53:18 ◼ ► just something that gets bolted on where there's an app where you're swiping down from the dynamic
00:53:23 ◼ ► island pressing on the button using the wake word like you get all of that and it you know i've
00:53:29 ◼ ► really loved some of the stuff about the on-screen awareness and and what that can do for you like
00:53:34 ◼ ► you just the iphone can see what you can see yeah and so you have you don't have to structure your
00:53:39 ◼ ► queries in such a specific way you just say like tell me more about this what is that you know it feels
00:53:47 ◼ ► and and then they've got the voice stuff which also feels like it adds to the kind of customization
00:53:52 ◼ ► conversation warmth kind of feeling i feel pretty excited about it like i've like the siri ai to me seems
00:54:01 ◼ ► like kind of what i want oh and it syncs across your devices too that your your your history with
00:54:09 ◼ ► siri how i cloud yeah i guess i'm intrigued to understand that because it's like none of it's
00:54:17 ◼ ► being stored in a server so how is it doing that like if they're saying everything you say we're not
00:54:24 ◼ ► storing it's the the record and it's not the data that's transferring it's the question and the
00:54:29 ◼ ► result and those are in a siri transcript that syncs by i cloud i think yeah that's just my guess i'm
00:54:36 ◼ ► just so but not any of the data for processing it's just your question and how it was answered and then
00:54:41 ◼ ► you can go find it it's like that's living somewhere though right i cloud so but you guess it's encrypted
00:54:46 ◼ ► it's in yeah these are these weird like edge cases right it's not like i don't i believe what
00:54:51 ◼ ► they're saying but it's like but then how does that work but that's the same as health and photos
00:54:56 ◼ ► encrypted i cloud or messages and i'm pleased because that was a concern of mine which is like
00:55:06 ◼ ► where like i'm asking a question here and then i'm not getting it there the mac actually got quite a lot
00:55:11 ◼ ► of interesting stuff right that like right clicking on you on an image or a file and you can ask a
00:55:17 ◼ ► question a set of files on a set of files like there's a great i love that demo of like right
00:55:21 ◼ ► here's a bunch of specs for a bunch of sheds sum these up and tell me which is best i was like oh
00:55:26 ◼ ► yeah all in a different format yes but you can throw them at the agent and have it so it's like you know
00:55:31 ◼ ► like i could imagine downloading a bunch of bank statements right and be like here are these bank
00:55:36 ◼ ► statements can you just make me a financial dashboard or whatever and i feel so much more comfortable
00:55:41 ◼ ► asking apple to do that than anyone else right like sensitive information like that i i try i do
00:55:49 ◼ ► trust them in a way that i don't trust other companies and i feel like now they've got that
00:55:54 ◼ ► information in a way that i feel comfortable not uploading it to open ai or or claude or whatever
00:56:02 ◼ ► right like you say i have full faith in apple and i i do believe what they're saying when it comes to
00:56:07 ◼ ► security because it's the whole proposition right like if this falls down and i like that they
00:56:12 ◼ ► what's something i really like and they mentioned it again today they're like we make it available
00:56:17 ◼ ► people can just check this you can just verify it like the private cloud yeah that works the way
00:56:21 ◼ ► they've done it for the last two years that's been available you know it's been verified and
00:56:29 ◼ ► are there any other features that kind of really jumped out so many okay i know there's a lot
00:56:37 ◼ ► right and again this is without us having been able to try it um so let's talk about photos okay
00:56:46 ◼ ► unless you want as you wanted to jump to something i want to jump to safari first do safari um so
00:56:52 ◼ ► we in advance we heard this idea like tab groups would be made via ai but what they've done is they
00:57:01 ◼ ► grouped them as topics which are not tab groups they can be saved into tab groups but it's trying to
00:57:05 ◼ ► identify out of your hundreds of tabs what the different topics are and put them together which
00:57:09 ◼ ► i think is really smart it's all going to be in the details of how it's implemented but i really like
00:57:13 ◼ ► that idea of like look you're not going to organize this but maybe we could organize it for
00:57:17 ◼ ► you a little bit and those eight things that you're doing while you're shopping for something
00:57:21 ◼ ► get rolled together automatically by the system as a a tab topic area it made me laugh because the
00:57:28 ◼ ► tabs say things like coffee seven which is you had seven tabs open about coffee or maybe coffee seven
00:57:35 ◼ ► you know maybe maybe um so i think that's really interesting um describe an extension yeah we vibe
00:57:43 ◼ ► coding safari extensions basically right yeah i mean that was interesting to me because okay so here is like a
00:57:51 ◼ ► apple vibe coding environment only for safari extensions well i assume there's a bunch of stuff
00:57:57 ◼ ► in xcode that we don't know about but like as a user facing feature so it's no it's it's extensions and
00:58:03 ◼ ► and shortcuts shortcuts yes right okay yeah yeah and the idea here i think they're viewing it also as
00:58:09 ◼ ► being you're in safari and you're like i would like to make it so that this happens and that it
00:58:14 ◼ ► could build something for you fairly quickly that feels way more niche than shortcuts even yeah to me like
00:58:23 ◼ ► that i need a short that i need to make an extension for just think about it you'll you'll come up with
00:58:27 ◼ ► something i'll work hard on um passwords related before we move on from safari the the fact that you can
00:58:36 ◼ ► you can say like let me know when this tab changes oh yeah and you just close it and it will come back
00:58:42 ◼ ► yeah so if you're waiting you know like i made a joke to you it's like well every single person sitting
00:58:47 ◼ ► in this audience right now will go develop the apple.com let me know when this changes and so
00:58:53 ◼ ► we'll find out when wwdc dates go up right like that is going to be a thing that now everybody just has
00:58:57 ◼ ► one of those but i thought that was fascinating as an idea that you could be waiting for an in-stop drop
00:59:03 ◼ ► to appear or uh maybe a sale to go on on a website or whatever that's going to be interesting sometimes
00:59:09 ◼ ► they do these things and i feel like it kind of breaks the dynamic of the web this is one of those
00:59:13 ◼ ► things ever like it's going to break the way that some people use the web but i think it's fantastic
00:59:17 ◼ ► um passwords is going to agentically yes change your passwords for you yeah this so it seems like you
00:59:27 ◼ ► would just say go change all of these and then a bunch of servers are going to spin up somewhere
00:59:30 ◼ ► and it's going to start clicking around on stuff i'm unclear or is it just in the background going to
00:59:37 ◼ ► the change password page for those sites and clicking and filling in a new thing but like it's happening
00:59:41 ◼ ► confirmation i don't reckon it's happening on your device you reckon it's happening on your device
00:59:45 ◼ ► could be i guess it could be right yeah sure let's talk about photos okay yeah we can cut back to all
00:59:51 ◼ ► this stuff but i want to make sure let's talk about photos because there's a few things it's photos and
00:59:55 ◼ ► it's image generation yeah this is you know we talk about how apple is really good at taking pieces of
01:00:02 ◼ ► their technology and and and connecting them together in different ways and reusing them
01:00:07 ◼ ► and the photo stuff is fascinating to me so they may clean up better of course like of course they
01:00:14 ◼ ► could there are way better ways to clean up photos there were two years ago and there are now like
01:00:19 ◼ ► that technology yes absolutely so okay um extend again you can do it in photoshop you can do it in all
01:00:27 ◼ ► sorts of places it's a logical feature um that has some real value if you need to just make it a little
01:00:35 ◼ ► bit i do this all the time on my website where you know i'm doing a six color story and i need a photo
01:00:43 ◼ ► that's a little wider yeah just a little wider it doesn't need to be tall it's too tall it needs to be a
01:00:49 ◼ ► little wider i need a little more of the background showing this solves that problem right or or whatever or
01:00:56 ◼ ► or you're extending the height to get it to be in your iphone you're posting an instagram carousel
01:01:01 ◼ ► and you want your images to be square but you have a portrait image that you really like so you have to
01:01:07 ◼ ► crop it awkwardly well i guess now you could just make the image bigger so you could get a better crop
01:01:12 ◼ ► out of it or whatever stuff like that they seem that seems really interesting right the reef frame also
01:01:19 ◼ ► this is an image model so this is a cloud yeah it's happening yeah it's going off all the image models are
01:01:23 ◼ ► happening in that cloud diffusion model um so reframe the reason i brought up apple reusing its technology
01:01:31 ◼ ► is reframe is basically reused technology in a very clever way because they built this thing
01:01:40 ◼ ► for vision pro you can also do it on other devices where remember you know remember portrait mode remember
01:01:46 ◼ ► the idea that you could capture a spatial image yes and they threw it away because they realized that using
01:01:53 ◼ ► an ai model yep to analyze a photo any photo ever taken does a better job of figuring out what the
01:02:02 ◼ ► spatial characteristics and then they brought it to the iphone last year right where you can you can do
01:02:06 ◼ ► it to and you move your phone around and they and they did a an advanced version of it now that you can
01:02:10 ◼ ► do with any photo in on vision pro as well so the problem with that so you can yeah you you can move it
01:02:17 ◼ ► around and reframe it which is what this reframing feature is doing but the problem is it's happening
01:02:23 ◼ ► in real time because it's just to look at and the parallax which is so the the background is moving at a
01:02:29 ◼ ► different rate than the foreground that's what parallax is means that like if somebody's standing
01:02:34 ◼ ► in front of something and you move too far to one side like a wall the wall if the wall is a consistent
01:02:40 ◼ ► color it'll look okay but if there's something like not consistent back there it looks really weird because
01:02:47 ◼ ► it doesn't match and if you go off frame a little bit it's going to just fuzz it out because it's not
01:02:53 ◼ ► there they try to fake it a little bit but they don't try too hard because i got to do it in real
01:02:58 ◼ ► time so this is using that exact same technology to let you position the camera a little bit differently
01:03:05 ◼ ► as if you were getting a spatial look at it but what happens at the end is once you say yeah that's
01:03:10 ◼ ► the angle i like you press reframe and it sends all that data to that cloud model and it does a good job
01:03:20 ◼ ► of generating the background that's missing and they said very specifically only that they don't touch
01:03:25 ◼ ► anything else but they will they're essentially extending the background and extending the stuff
01:03:30 ◼ ► that was uncovered by parallax which you know um joe rosenstiel wrote something for me at some point
01:03:36 ◼ ► about this about how you make 3d movies um and one of the challenges with making a 3d movie is the
01:03:42 ◼ ► parallax because if you only shot it in 2d and then the second eye is over to the right you got to paint
01:03:49 ◼ ► out you got to paint in the background because there's new background there and that's hard
01:03:55 ◼ ► um but it's better if you press the button and let it render it than it is if you're just doing it in
01:04:00 ◼ ► real time where it looks super fake so they're just this is literally just off the shelf apple technology
01:04:05 ◼ ► that's been around other than that final rendering step which is in the new model um but they've done
01:04:12 ◼ ► it in a clever way where you can say if i wish this was just over a little and down a little and then
01:04:22 ◼ ► machine learning driven um basically texture model distance model uh with all the spatial information
01:04:30 ◼ ► that it's gleaned from the shot and then it can rebuild that shot and they said it'll work on
01:04:33 ◼ ► anything so like you could take a slide that was shot in 1964 of your grandparent and you could do this
01:04:39 ◼ ► with it because it's all just using ml data i have incredibly complicated feelings about this feature
01:04:45 ◼ ► tell me i think it's very cool and i know i'm going to save images right like i will there will be images
01:04:52 ◼ ► that i've taken that i love that will be made better by using this feature but there's just
01:05:09 ◼ ► and the things that are being generated to around the edges they weren't there weren't there it's not
01:05:18 ◼ ► real it's something that might have been there but isn't we don't know someone's imagination i was
01:05:24 ◼ ► talking to somebody about um because like let's imagine because the demo was in someone's front yard
01:05:30 ◼ ► right like that that look would that look yeah but it was his kids it was the day of school if he moves
01:05:35 ◼ ► it a little bit and and it paints something in and you know there's a lamp post there usually but it's
01:05:42 ◼ ► not there yeah do you not look i can imagine looking at i mean like oh that doesn't look right
01:05:46 ◼ ► like yeah will your brain accept what it's looking at the example i got the other day was this is an old
01:05:54 ◼ ► photo of my grandparents and it's the only one we got or my or my my grandfather and his brother
01:06:02 ◼ ► it's the only one we've gotten it's not very good and i ran it through an ai engine and now it looks
01:06:07 ◼ ► good it's like okay but were those features there on their faces or was that an ai approximation of
01:06:22 ◼ ► my mom's family is doing a reunion next year in pennsylvania and they sent a photo out a color photo
01:06:30 ◼ ► out with the invitation and it's of my mom's grandparents so that doesn't exist that color
01:06:35 ◼ ► photo does not exist so somebody used ai colorizing and the quality of the photo suggests very strongly that
01:06:47 ◼ ► depending on the quality of the original photo it could look pretty much exactly like them or it
01:06:53 ◼ ► could not and i had that thought where where i that moment i thought who's to say how much of this
01:07:00 ◼ ► photo is real or not so i think it's worth pausing about it while also kind of accepting that for personal
01:07:07 ◼ ► photos and you're your own art director i'm you know i can see the benefit of it but but also i
01:07:14 ◼ ► think about the future and i think about like people saying oh this is the photo that i really like and
01:07:20 ◼ ► then you go back and you realize this photo is synthetic and it didn't actually happen so let's go all the
01:07:24 ◼ ► way to the into this hellscape let's talk about image playground i was gonna make that that uh that
01:07:31 ◼ ► segue if you didn't mike i said while you're negative about things and having feelings about
01:07:36 ◼ ► i can't believe it let's talk about image playground i can't believe it i can't believe we're going
01:07:40 ◼ ► further photorealistic now the first time this came around it was like it doesn't matter that you're
01:07:47 ◼ ► making photos of your friends and family they're just cartoons and it's like now we're gonna make
01:07:52 ◼ ► it look like they're holding a cake yeah photorealistic as a detective i don't like it i don't like it
01:07:57 ◼ ► it looked pretty good i don't care i don't i look i turn to you and while this was going on and i think
01:08:07 ◼ ► what i said was it's very impressive i hate it yeah what can you say i don't there's nothing that i can
01:08:16 ◼ ► say that i haven't already said before but i i am i am surprised that we're still doing this i'm just
01:08:22 ◼ ► surprised we're still doing this image playground felt like a thing that you would add into the list of
01:08:35 ◼ ► image generation is table stakes which i think is weird because remember there was that real heyday
01:08:41 ◼ ► of dally and stuff like that stable diffusion yeah and i feel like that's gone now i feel like people
01:08:47 ◼ ► don't talk about that anymore but this is still hanging around now editing your photos that's what it is more
01:08:52 ◼ ► now but it's like that having a tool to generate imagery i don't like but i'll accept it where it
01:09:00 ◼ ► really gets tough for me is the thing that they tout more which is of people in your photo library yeah
01:09:09 ◼ ► right i'm since i'm synthesizing my friend for her birthday party where i feel like now there isn't they
01:09:15 ◼ ► have an understanding of the features of image playgrounds which is that you can do that but now they've
01:09:20 ◼ ► plugged that into a much better model and it's like oh we should have left that part behind if you're
01:09:25 ◼ ► going to keep going down this road i don't like it yeah i i get it i i think i think they think it's
01:09:32 ◼ ► table stakes and they need to have something there and this diffusion model gives it to them along with
01:09:37 ◼ ► everything that they're doing in photos and so they're just and i think they believe my guess is
01:09:43 ◼ ► they believe that some people want this and so they're just going to give it to them but it is
01:09:47 ◼ ► do like we know people use these tools like they i don't understand it and there's a question of like
01:09:54 ◼ ► should apple be helping in every iphone come with these technologies they shouldn't have to enable
01:10:16 ◼ ► and uh thanks to the good people at brexit you might be able to use it because it won't be in
01:10:24 ◼ ► the eu or china or china but probably in the uk because they don't care whatever we'll find out but they
01:10:32 ◼ ► didn't they specifically called out the eu and china and and but what they said was we don't have
01:10:37 ◼ ► any missing features like the european union has the the the the way they phrased it was fascinating
01:10:42 ◼ ► because it was like in china because bureaucracy we're working on it in the eu because well they're
01:10:47 ◼ ► trouble but we're working on it interesting right right so like in the keynote yeah like like call them
01:10:53 ◼ ► out but not for you eu yeah like because they've done stuff before where they just say where it's
01:11:00 ◼ ► gonna be right but this was very much like all those those scoundrels in the european union yeah i
01:11:07 ◼ ► mean the headline of the press release because they did a press release about it is okay due to dma
01:11:12 ◼ ► siri ai delayed in eu for ios 27 oh ipad os 27 i haven't seen the newsroom they're very angry wow okay
01:11:22 ◼ ► yeah so ai yeah overall um looks like it could be cool and once again i'll see it before i'll
01:11:29 ◼ ► believe it but i guess i get to see it like this week when i install the betas so that's fun yeah i'm
01:11:34 ◼ ► interested um i am very keen to put this on a device i i may sacrifice my ipad to it i did say i wanted to
01:11:43 ◼ ► wait till i got home but who knows maybe i'll get a bit crazy with it we'll find out don't do it someone's
01:11:48 ◼ ► gonna have done it and i'll be able to play over it before i leave for home so maybe that will be
01:11:52 ◼ ► enough for me and we'll see what it's gonna have there was a couple of bits i just wanted to just
01:11:57 ◼ ► mention like that i think are interesting the the grammar checking stuff i think is i'm keen to see
01:12:03 ◼ ► how that works i want to see the ui everywhere proofreading as you type the uh when you call a business and
01:12:08 ◼ ► it will just check things in your email and text messages and put them on screen for you that you might
01:12:13 ◼ ► need oh man yeah stuff like this that's they really feel to me now feels like oh actually i think i think
01:12:20 ◼ ► i think they might have done it like this feels like these are actual examples lots of examples
01:12:25 ◼ ► of personal context and what people want yes yes because it's not making my friend look like a cake
01:12:34 ◼ ► detective who doesn't want that you know i just and also i like suggestions and messages right for like
01:12:40 ◼ ► different like little little ui that pops up so you can add stuff to messages because it's it's
01:12:44 ◼ ► checking what's in your message for you it's it's seeing what's on screen yeah that's a little bits
01:12:48 ◼ ► and bobs like that there's a context with that and then also for the writing tools which again it's
01:12:52 ◼ ► generative writing but again some people probably need it um and want it but that the messages will be
01:12:58 ◼ ► language in calendar there was already sort of natural language in calendar but i think not
01:13:03 ◼ ► not at this level not at this level i'm excited about that i'm just you may be able to i'm currently
01:13:08 ◼ ► just looking at apple's website and just saying things to you that i'm just looking at my little
01:13:12 ◼ ► notebook i also made notes and left them in my bag okay and i didn't want to reach around and get them
01:13:17 ◼ ► because it would have made a lot of noise so now i'm just looking at the website oh siri mode and
01:13:22 ◼ ► camera not sure yeah so my i have a i my i made a prediction on connected that i'll share here
01:13:29 ◼ ► the placement of the siri mode and camera will be changed before the end of the beta cycle okay
01:13:35 ◼ ► because i think they've it looks like right now it's you know you've got like the little wheel
01:13:40 ◼ ► it's the first one over from photo so before any of the photo things portrait mode i think it's too
01:13:46 ◼ ► prominent i think it should be a button that you press not in the little mode selector that's what i
01:13:51 ◼ ► think and and i reckon it will get changed put into siri mode because but this is interesting right
01:13:56 ◼ ► like it's it is there kind of feels like on-screen awareness and visual intelligence are like two
01:14:02 ◼ ► sides of the same coin a little bit right it's like it's it's just like are you looking through your
01:14:06 ◼ ► camera at this thing or is this thing already on your screen yeah i just i just don't know if it
01:14:12 ◼ ► needs to be in the camera app i just don't know i don't know i don't know why don't you open
01:14:17 ◼ ► the siri app and have a camera button in the siri app i don't know where are these extensions
01:14:26 ◼ ► this episode of upgrade is brought to you by factor it's been a long day and then hunger strikes there
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01:16:32 ◼ ► so there was one other segment oh yes i think as parents we should talk about it yeah so they
01:16:39 ◼ ► they called it trust and safety but it is overall a significant beefing up of parental controls
01:16:48 ◼ ► screen time and all that kind of stuff and i say as parents because like four or five different
01:16:55 ◼ ► presenters used the phrase as parents as parents or as a parent i or my kids at home okay so i thought
01:17:02 ◼ ► that was an important thing to do so here's my thing we can get into some of the details about
01:17:09 ◼ ► this yeah i think a lot of this is going to be seen people it's a lot of smart stuff right this is the
01:17:14 ◼ ► lightest this is like a light fluffy portion of the keynote right like it was the least consequential
01:17:22 ◼ ► and the lowest density so i would say it made more of an impact on me than i think you sure because
01:17:26 ◼ ► i'm looking down the barrel of this life and i've already been there and you're gone so like to me i
01:17:30 ◼ ► was like i am so happy that they're they're putting a new foundation in for this right because because i
01:17:35 ◼ ► know how broken screen time is terrible as as a user of screen yeah it's it's broken it's totally
01:17:40 ◼ ► broken so doing things like having this assistant that can help you set things up and making you know
01:17:45 ◼ ► recommendations approving websites putting more um checkers for nudity and gore and all this kind of
01:17:53 ◼ ► stuff all of this is interesting but i wanted to talk a little bit about the bigger picture of this okay
01:17:58 ◼ ► what i find really interesting and is why i mentioned about the as parents as parents and why i thought
01:18:04 ◼ ► that was important is apple is making a stand they're making a stand so this is this was going to be my
01:18:12 ◼ ► question which is why now and why at this level of prominence make this stand because that this is
01:18:21 ◼ ► i didn't feel like this was the moment where we were like oh boy is apple going to meet the moment in
01:18:28 ◼ ► terms of trust and safety for kids it's been because they've been like you said screen time has been
01:18:34 ◼ ► broken for a while now but this they decided this is the moment no they're going to i think this is the
01:18:39 ◼ ► moment okay social media with young kids is a big problem right right governments around the world
01:18:47 ◼ ► want age restrictions right all these tools meet all of that right so they have to do it because
01:18:54 ◼ ► they're at some point they have to do some of this kind of stuff right and they should should stand out
01:19:00 ◼ ► in front they're the platform vendor they can't get away with this so they may as well set an example
01:19:06 ◼ ► and try and build tools that people should connect with okay it's up to them to do it and then also
01:19:11 ◼ ► as parents it is very helpful for them to feel like apple's taking care of it for them and that
01:19:18 ◼ ► they're going to help guide them through the thing that i find interesting is i mean they're say they're
01:19:23 ◼ ► working with you know pediatric societies there's a big bibliography i wonder about like okay
01:19:31 ◼ ► are they going to work with different bodies in different countries so i think one of the things
01:19:37 ◼ ► that we should flag here is and this is a policy thing for them is they're citing experts not
01:19:47 ◼ ► governments not regulations yes but experts which i think says something right they're like we're going
01:19:55 ◼ ► to implement this because this is what the science says this is what the experts say but then also to
01:19:59 ◼ ► say but they're also making recommendations you don't have to take their recommendations right
01:20:04 ◼ ► every kid is different right whereas right exactly that the parents know best different kids are
01:20:09 ◼ ► different um what they're not saying is and in australia you have to do this but it's it's just
01:20:18 ◼ ► interesting to me because no matter what they do or what they say they are still making top level
01:20:27 ◼ ► decisions about who they are going to listen to and what features they're going to implement yes and so
01:20:32 ◼ ► i just find it all very interesting where it's like we're deciding to do this we're deciding to do it in
01:20:39 ◼ ► this way and we're going to tell you as the parent of a child what we think they should do and i i find
01:20:56 ◼ ► there's got to be a default yeah and so you set the default first off you say it's not us it's not apple
01:21:05 ◼ ► apple's not telling you how to it's like we we listened to a bunch this is why they had symbol
01:21:10 ◼ ► decide do it i thought that was interesting right when they went to house like health doctor decide but
01:21:15 ◼ ► she's like we we have looked at the research and the literature and all of that and i think that's a
01:21:19 ◼ ► part of why they had her do it and it means she was the right person for it but at first i was surprised
01:21:24 ◼ ► we're not telling you how to raise your kids yeah what we'll set is defaults that you can change and the
01:21:29 ◼ ► defaults will be based on the best research and they even said and as research changes we can change
01:21:36 ◼ ► these defaults and then step two is but you know your kid and you have the ultimate control over what
01:21:45 ◼ ► those restrictions are in your kid so apple i think they have to do it that way there because there have
01:21:50 ◼ ► to be defaults and you have to it's a service right to parents like i don't know how to set it and it's
01:21:55 ◼ ► like well apple says one hour okay let's start there yeah and if you're like no no no no i i laugh
01:22:00 ◼ ► because they had the thing of like also there's this button with an infinity symbol on it if you
01:22:04 ◼ ► just want to let your kid do what the hell they want to do which you know we're at the airport and
01:22:09 ◼ ► our flight got delayed and my kid wants to watch the videos and that's that moment where you're like
01:22:12 ◼ ► just let them do it because i need to live because parents know what that's like yeah i i certainly
01:22:18 ◼ ► laughed i already know what that's yeah yeah and it's only gonna get better so so yeah i think
01:22:24 ◼ ► it was a very carefully constructed idea ask to buy right that's been a thing for a long time as
01:22:29 ◼ ► part of the family but now they have like uh approved new websites yeah they have approved
01:22:35 ◼ ► new contacts yeah it seems that they beefed some of this stuff it looks way better which again is a
01:22:40 ◼ ► low bar because the old thing was really not very good because i was saying to you like what i'm
01:22:44 ◼ ► interested to find out is how does this improve screen time for me as an adult as well because you
01:22:48 ◼ ► would assume it's gotten better the difference is screen time is a feature that evolved from a
01:22:56 ◼ ► using our phones too much this is evolving from an era in which there's a lot of literature
01:23:02 ◼ ► and there's government saying kids shouldn't be on social media because what i also like that they said
01:23:08 ◼ ► that i like that they said i don't remember the ages but they were like it is recommended that kids
01:23:13 ◼ ► under this age do not have a personal device 13 and i was like no for social media it's 13 yeah but
01:23:18 ◼ ► there was like they said like personal devices not even a personal device and i was like i'm
01:23:23 ◼ ► happy you said that yeah because you sell the personal devices right you sell the ipads to make
01:23:29 ◼ ► ipad kids like that's your thing and like and it's good because people get used to ipads and then they
01:23:34 ◼ ► want iphone so it's like you know there is a way where you could not say that but i i respected that
01:23:38 ◼ ► they said that i think this stuff is i said i really do think it is it is very it's very dependent
01:23:43 ◼ ► on who you are there is a time where i would not have cared about this so much and i would have just
01:23:48 ◼ ► said yes but what is this going to do for me as a screen time user and i do still want that but i
01:23:52 ◼ ► now you have a child i i'm you know i'm years away from even needing to consider this like many years
01:23:59 ◼ ► away not that many it's enough right but i'm so i'm just happy that they've they have decided that this
01:24:06 ◼ ► is an important part of the operating system you know they've set up a sub domain for this right
01:24:12 ◼ ► where like they have a bunch of resources available and also just for the world i think
01:24:17 ◼ ► that this is a thing that they need to do especially around social media about trying to
01:24:22 ◼ ► help give parents and kids tools to help them use these apps more responsibly i think it's really
01:24:30 ◼ ► really important and i'm happy that they're doing it even though it is odd to have it in a
01:24:35 ◼ ► in a keynote like this keynote i was already but i guess the keynote was so short what i'm going to
01:24:39 ◼ ► put in there be done in 45 minutes otherwise right but i like it i like that i spent time on it i think
01:24:44 ◼ ► it's really interesting i'm very intrigued to see what the bigger response is to this what are the
01:24:50 ◼ ► articles going to be about for this like what are what are people going to say is this going to be
01:24:55 ◼ ► considered a good thing a bad thing gone too far not far enough it's going to be interesting and as you
01:25:00 ◼ ► say i do like you know for some parents there might be the thing of like sorry kid apple says no i don't
01:25:06 ◼ ► know what yeah i don't know what to tell you apple says one hour a day you'd have to take it up with
01:25:10 ◼ ► john turnus i don't know so i thought it was cool was there anything else you wanted to touch on i mean
01:25:16 ◼ ► again this is we're going to be unpacking this in the details over the next few weeks i feel like
01:25:22 ◼ ► yeah um so we're gonna you know we're gonna go we're gonna find out we'll have more to say next week
01:25:27 ◼ ► because me and you have like things in our calendar that we're doing over the next couple
01:25:30 ◼ ► of days experiences that we're going to have right we can talk about um we'll learn a lot more we'll
01:25:35 ◼ ► know what has been rolled out to developers there'll be all the sessions a lot of stuff you know to
01:25:41 ◼ ► cover uh on thursday this week you can look out for the second episode in our designing california
01:25:49 ◼ ► preview on the road to the apple 2 yep i don't remember what this episode was about because i just
01:25:53 ◼ ► finished editing the last one is this they go to atlantic city atlantic city to not the good
01:25:59 ◼ ► atlantic city pc 76 pc 76 this is a great episode usa yes indeed don't spoil it this is a great episode
01:26:07 ◼ ► this story is amazing jason did a lot of great research to find out this story so this is
01:26:13 ◼ ► the steves going to pc 76 on a plane on a red eye to philadelphia to go to pc 76 in atlantic to show
01:26:20 ◼ ► off the apple one they have the and secretly have a prototype of the apple 2 up in the hotel room
01:26:25 ◼ ► see what their competition is going to be like yes and their competition sees what they are and laughs
01:26:37 ◼ ► help make design in california be a better and better show because that's what we're doing you
01:26:43 ◼ ► know we're raising a lot of money which is amazing but we are taking that money and turning it in
01:26:47 ◼ ► to a better product we're going to have a full video version of the show which is going to be
01:26:52 ◼ ► as edited as the audio version we're going to put imagery and stuff in so if you know you want to
01:26:57 ◼ ► watch the show by video you'll have that too you'll be able to go watch another option there's another
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01:27:07 ◼ ► we're going to use it in different ways and we'll be talking about that over the coming weeks go to
01:27:10 ◼ ► designed.fm and you can do that you can send us your feedback follow-up and questions if i go into
01:27:16 ◼ ► upgradefeedback.com i'd like to thank our members to support us with upgrade plus this week we're going
01:27:21 ◼ ► to decide who the california bear trophy winner is in upgrade plus um you can find us on youtube
01:27:27 ◼ ► there'll be a lovely youtube version of this show which it's it may be a little later than usual but
01:27:31 ◼ ► it will be beautiful because apple has supplied us with uh just a scene at mls games and major league
01:27:37 ◼ ► baseball games an array shot on iphone of iphones yeah final cut camera i think it's great shot on
01:27:43 ◼ ► iphone that's us right so i would actually like to give a quick thank you to there's lots of people
01:27:48 ◼ ► here right now so many people here and i would like to thank everyone at apple park who helped make this