669: Ternus, Take the Wheel
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So, this week, we had something happen in Richmond, which does not typically happen in December.
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And what we had happen was...
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Good bagels?
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Oh, really? This is the energy you're going to bring to the show tonight.
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Please take note of who's antagonizing.
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Yes, I am. You're still on my poo-poo list, but now it's both of you. Both of you are on my poo-poo list, darn it.
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I mean, how do I not try that?
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Well played, well played.
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I'm the chief derailer in chief.
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In any case, we had something very unusual happen. We got snow.
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And what is so funny to me...
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So, I haven't lived in Connecticut. I'm sure I've made this speech before on the show.
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It's sometime in the last 10, 11 years, whatever.
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But I haven't lived in Connecticut since I graduated high school in 2000.
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Went to Virginia Tech for four years.
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Briefly went back to Connecticut in the summertime for a couple of months while I was looking for work.
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And then I was down in central Virginia, a different part of central Virginia after that.
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So, it's been 21 years that I've been in Virginia. Far and away the longest I've ever lived anywhere.
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And I really do not miss the snow. I'm good not having snow anymore.
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And if Virginia, or at least Richmond, gets snow, typically that happens for whatever reason.
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Like the January, February, maybe March timeframe.
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But it is very unusual to get it in December.
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But the thing that makes me laugh so much is that Richmond, for better and for worse, has approximately, let me do the math, zero ability to deal with snow.
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And so, it was, I believe, Sunday night.
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And they were calling for, prepare yourselves, Northeasterners.
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They were calling for, I believe, three inches of snow.
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And by 4 p.m. on Sunday afternoon, they had already canceled school for one day.
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And intellectually, I get why that is.
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Because as I said, we just don't have the plows and the salt and the whatever in order to deal with it.
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I mean, we have some, but not nearly to the level that, you know, Massachusetts or New York has or Connecticut.
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But as someone who spent his formative years in Connecticut, where my recollection, probably incorrect, but my recollection was we were under a foot of snow between October and April.
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It's so funny to me that there had not been a single snowflake coming out of the sky by 4 p.m. on Sunday.
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And they had already canceled school for Monday.
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And then they canceled school for Tuesday.
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And then today.
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Wait a second.
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They canceled school for Tuesday on Sunday or on Monday?
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Oh, no, I'm sorry.
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On Monday afternoon.
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That was ambiguous of me.
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My apologies.
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And what was happening on the ground Monday afternoon that they canceled school for Tuesday?
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So they just hadn't been able to clear anything.
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So it was the same three inches of snow?
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Yeah, pretty much.
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Two days off from school?
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I think that's excessive.
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I understand you can't get rid of it.
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We're not going to have time to follow the rules.
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No, I'm sorry.
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My timeline's wrong.
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My timeline's wrong.
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It was Friday and Monday.
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My timeline is all wrong.
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I should have taken notes.
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So it was Friday.
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They got canceled.
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I think I have this right now.
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So they canceled Thursday into Friday.
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That was the first batch.
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And then we got more snow on Monday.
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That's what it was.
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We were going to get more snow on Monday.
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So they canceled Monday.
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So what is time?
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When the kids don't go to school, what is time?
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I don't know how you, John, I don't know how you keep track of what day to record because
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you have no kids there to keep you on track.
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But anyways, so yeah, it's just so funny to me, our inability to deal with snow, or if you
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believe these two jerks make bagels.
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But anyway, our inability to deal with snow, it will never stop being funny to me.
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And honestly, it is reasonable that they canceled school both of these days.
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But to do so before there was a flake of snow on the ground, it will never stop making
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I just find it to be the funniest thing in the world.
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Canceling when there's no snow on the ground is reasonable if there's going to be like
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three feet or something.
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It's going to be like a loser.
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Well, right.
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That's the thing.
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No, three inches, John.
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Three inches.
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I don't know what the metric conversion is.
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But they don't have like plows and salt there.
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Like that's, you know, the reason why, like, you know, you, John, up there in the Arctic,
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you wouldn't cancel for three.
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Like up there, it snows three inches.
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No one even mentions it because you're equipped for it.
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Everything is so commonly covered in snow up there that everyone, like that, you know,
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the towns are prepared with plows and salt and everything.
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Everyone knows how to drive in the snow.
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And, you know, down, you know, in the south, in the deep south where Casey lives.
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Yeah, in the deep, deep, deep south where I am.
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No one there has ever seen snow before.
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It's like the way the British people have never realized they need air conditioning.
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Like even though like every summer, it's obvious that everyone in Britain needs air conditioning,
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but like, oh, it's not usually like this.
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And then, of course, every summer they say it's not usually like this.
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And they obviously need air conditioning.
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You know, Virginia, like it does snow sometimes.
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And so you do probably need like a plow or two in town.
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That's what I was saying.
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Like maybe you get the one day, but like by that day being off,
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the one plow that you have should drive over all the roads that are important.
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You know what I mean?
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Well, I think part of the problem is a lot in a lot of cases,
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it's not the main roads or even like the second tier roads.
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It's the neighborhood roads that are often either not maybe not impassable, but not great.
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Well, you know, everyone in America has these gigantic SUVs now.
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No matter where they live, I feel like, okay, so your local roads haven't been plowed.
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I think your giant, you know, gnarly SUV with the big tires and 12 inches of ground clearance
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can make it over three inches of snow to get onto the highway.
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No, it can't because first of all, they don't have all the good tires and ground clearance.
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They're large vehicles that have like, you know, racing slicks and 25 inch rims.
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They have racing slicks, but okay.
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They are also often like, you know, most SUVs now,
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the most common trims sold are not off-road trims.
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They're like, you know, lower to the ground, lower suspension, bigger wheels, smooth tires.
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And, you know, they're made to look pretty.
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Are they more than three inches off the ground?
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Sometimes not.
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But then, you know, and then also they are being piloted by people who not only have never driven
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in any kind of condition, but think that their SUV will allow them to drive however they would
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like in such conditions.
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And so it's a combination of, you know, a lot of confidence in a vehicle that seems like
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it would be good, but might not be as good as you think.
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And that oftentimes results in problems.
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That reminds me, I never gave my daughter her snow driving lesson because we just like the
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timing didn't line up.
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Like when my son was getting his license, there was a day when it snowed.
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I think school was canceled or something.
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And we raced over to the school parking lot, which was not plowed.
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And it just had like a foot of snow in it and did all sorts of like snow shenanigans
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to learn how to drive in snow.
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But my daughter, you know, we've had a very, you know, fingers crossed.
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We've had very light snow here, like where it would just be like, you know, an inch or
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two, and then it just, you know, sort of settles in and then another inch or two.
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It's like very, very light snow for the past several winters, not enough to go high school
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parking lot, you know, skidding in the snow.
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And so she's never, I've never gotten a chance to do that with her.
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So maybe, maybe when she's home over the holidays, we'll have a chance to do that.
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But we'll see.
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It's the, that's the tricky thing about having plows.
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So you want to teach your kid how to drive in the snow?
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You have a very narrow window of time where you can get to an unplowed parking lot.
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before the plows come and plow the parking lot.
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That's so true.
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The only thing that this reminds me of, it's not apples to apples, but years ago, again,
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I'm sure I've told this story before, but years ago, many, many years ago, like 10 plus
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years ago, I was doing a lot of work in the LA area.
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And there was one day that we were, it was an evening and we were catching a flight back
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I believe it was a red eye and we were driving to LAX and there was rain in Los Angeles.
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And it was, if I'm, if I'm honest, it was a genuine rain.
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It wasn't just a little spittle.
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Like it was an honest to goodness rain.
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And if I wasn't there, I would not believe the words that are about to come out of my
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But I kid you not, people in Los Angeles don't understand what weather is.
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I think most of coastal California don't understand, don't get what weather is.
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And so anyways, these cars were spinning off the road, pew, pew, pew, left and right.
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And it was rain, like just rain, but they never get weather.
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So they didn't know what to do.
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And it was scary, but also freaking hilarious because nobody understood what to do when the
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weather wasn't absolutely perfect.
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It was incredible.
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All right, let's do some follow-up.
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Speaking of the Los Angeles area, if I'm not mistaken, that's where this is all filmed.
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Apple Fitness Plus, and I would like to state for the record, I did not write this.
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I believe this was John.
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From our internal show notes, Apple Fitness Plus is doing better than the Mac Pro.
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Kind of wish I came up with that burn.
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Very well done, John.
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Very well done.
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And like I said, I believe that their studio is in Santa Monica.
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Anyway, there was an announcement a couple of days back that Apple Fitness Plus will be
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expanding to 28 new markets.
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Reading from the announcement, Apple Today, which was December 8th, announced Apple Fitness
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Plus is expanding to 28 new markets on December 15th with Japan launching early next
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As part of the service's latest expansion since it was unveiled five years ago, hundreds
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of Fitness Plus workouts meditations will be digitally dubbed with a generated voice in
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Spanish, German, and Japanese with more dubbed episodes added every week.
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The dubbed workouts meditations feature a generated voice based on the actual voice of each of
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the 28 Fitness Plus trainers.
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Fitness Plus is also introducing a new music genre to the service, K-pop.
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I thought that this was interesting for a few reasons.
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First of all, we just recently had an article, I think, from Gurman saying that basically Fitness
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Plus was circling the drain.
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I'm paraphrasing heavily.
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It was under review.
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There you go.
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Seems like I got a pretty good review.
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And on that topic, and the reason I wrote that it's doing better than the Mac Pro, it might
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still be under review.
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This might be like a, you know, an effort to get more, you know, maybe people, maybe we
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can get more customers because it's all in English.
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How do we deal with that?
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I'll use these AI dub voices, blah, blah, blah.
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It still might be under review, but it's doing better than the Mac Pro because at least they're
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doing stuff with it.
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Not that we're better.
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But anyways, so this whole story is interesting in that regard.
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But I think the thing that's most interesting to me is the part in, as you just mentioned,
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John, the part about the voices.
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Let me read just that quick, that subject one more time.
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The workouts and meditations will be digitally dubbed with a generated voice in Spanish, German,
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and Japanese with more dubbed episodes, blah, blah, blah.
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The generated voice based on the actual voice of each of the 28 Fitness Plus trainers.
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I think that's fascinating.
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And if I'm to base how this will go on Workout Buddy, which I don't know if you recall this,
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I think it was new this year.
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I don't think it was last year.
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But the idea is as you're doing a workout with your watch, there will be a workout buddy that
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will chime in periodically and say something along the lines of, great job in your outdoor
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You've walked 340 million miles so far this year.
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You have 28 minutes left in your exercise ring.
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And now back to Metallica or whatever you're listening to.
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And the voice that I use is very clearly, if I'm not mistaken, it's Sam, which is one of
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the trainers on Fitness Plus.
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They don't name who it is, but that's pretty clear who it is.
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I'm pretty sure I have that right.
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But anyways, it's really good.
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And again, she, it, whatever, will even announce the music or whatever that you're listening to.
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I don't think it does anything for podcasts.
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But for music, when I'm using Apple music anyway, it'll say now back to, you know, Metallica
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or Goose or what have you.
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Um, and it really is.
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I mean, it's clear that it's not a human, but as generated voices go, it's really, really,
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really good.
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So I presume and assume that they're using similar technology for workout buddy as they are for
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these dubbed, uh, dubbed episodes.
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But I just think that's super duper cool and a very fascinating approach.
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Yeah, this is, uh, becoming more popular.
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There was actually a recent controversy in one of the video games that I'm playing now where
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the voice actors that voiced the lines of the various characters in the video game, um, were
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depending on who you asked, forced or railroaded into signing a contract that said, you give us
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the right to essentially generate, you know, generate, uh, speech from your voice.
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Like I'm the same way these, I'm assuming these fitness trainers did you work as a fitness
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trainer for Apple plus and part of their contract probably says we are allowed to synthesize your
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voice so that we can, you know, make you speak German, even though you don't speak German or
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whatever, W and a different language.
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Um, and people don't like that because people are mad about AI and they're like, well, that
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was part of their contract.
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Those voice actors or those fitness trainers signed it or like, yeah, but they were forced into
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it because you can't get a job in this industry because they all make you sign away your rights
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to X, Y, and Z.
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So, uh, anyway, people are mad at the video game because the video game, you know, has lines
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of dialogue that are generated by, you know, AI trained on the actual voice actors' voices.
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So I don't know how this is going to turn out.
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It seems like another one of those things where like, if there have to be like a better contract
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negotiations, kind of like before the contracts dealt with streaming and everything like that,
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better contract negotiations to get a better deal that if you are going to sign away
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your AI voice rights, that you are fairly compensated for it in some way.
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So I wonder if the fitness plus trainers are kind of feeling the same way of like, Hey,
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wait a second.
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Did you just kind of replace me?
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Like rather than paying me to read all those lines in German.
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And the second thing is, okay, so they trained it on your voice in English, but there are sounds
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in other languages that don't exist in English.
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So it's really interesting, like for native speakers of those languages to say, does this
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person, does this sound right?
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You know, does this person speaking Korean sound correct?
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Or are there sounds that are Chinese?
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Like, or are there sounds that sound weird because nothing in the training data included
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I don't know how that's going to work out, but I do think it's fascinating one way or the
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And if ATP listener, if you, you know, try one of these in a week or so when it comes
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out and you have feedback, please, you know, send me a toot on Maston or something.
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I'd be interested to hear what you think.
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Especially if you speak a language, if you're listening to a dub in a language that doesn't,
00:13:32
◼
►
that has sounds that are not in English.
00:13:33
◼
►
Or just if you're a native speaker of the language dubbed into, like, let us know, like, how
00:13:37
◼
►
good are these dubs?
00:13:38
◼
►
How, like, how does it, does it sound natural?
00:13:40
◼
►
Can you tell it's AI generated?
00:13:42
◼
►
Or, you know, like how, how good does it sound basically?
00:13:45
◼
►
One other quick piece on this.
00:13:47
◼
►
Later on, I hadn't read this part yet.
00:13:49
◼
►
There's a, there's a quote and reading from the announcement through its seamless integration
00:13:53
◼
►
across Apple devices, Fitness Plus has helped inspire users to live a healthier day, said
00:13:57
◼
►
Jay Blahnik, Apple's vice president of fitness technologies.
00:13:59
◼
►
I call this out.
00:14:00
◼
►
I think it's interesting that they're quoting Jay Blahnik.
00:14:03
◼
►
Not necessarily bad, but certainly interesting because if you recall just a few months back,
00:14:08
◼
►
I think it was like summertime or something like that, there was a big controversy where he
00:14:12
◼
►
was accused of really, Jay Blahnik, that is, was accused of really toxic workplace culture
00:14:17
◼
►
and mild to severe harassment and so on and so forth.
00:14:21
◼
►
And Apple seemed to just kind of want to sweep this under the rug.
00:14:24
◼
►
And I'm not here to pass judgment as to whether or not any of those accusations were true, but
00:14:28
◼
►
they usually are from what I can tell.
00:14:30
◼
►
So anyways, I just thought it was interesting that they actually came out and quoted him
00:14:35
◼
►
specifically, a named quote in the newsroom announcement.
00:14:39
◼
►
File this under the same thing as people getting a press release saying how wonderful they are
00:14:43
◼
►
when they get forced out of a company for not doing their job.
00:14:46
◼
►
But if you're a high enough level executive and you do terrible things and everybody hates
00:14:49
◼
►
you, they will fly cover for you and allow you to continue to have a job and sweep that
00:14:54
◼
►
stuff under the carpet.
00:14:55
◼
►
And I agree with you, Casey.
00:14:55
◼
►
Usually when a store like that actually gets out into the public, it has to be so bad that
00:15:01
◼
►
we actually hear about it.
00:15:03
◼
►
There's plenty of bad managers doing bad things in positions where that doesn't get out to
00:15:08
◼
►
When it does, it's really almost always like a weather smoke, there's fire situations.
00:15:13
◼
►
So maybe a little bit more corporate dysfunction at the high levels of Apple.
00:15:17
◼
►
We are sponsored by Aura Frames.
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They're really good digital picture frames.
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And there's this great ecosystem around them.
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So as soon as, so you can have it shipped directly to them, preloaded with your family photos.
00:16:31
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It's already set up.
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00:17:18
◼
►
All right, let's talk Cloudflare.
00:17:24
◼
►
If you recall, there was a Cloudflare outage in mid-November, I believe it was.
00:17:28
◼
►
We talked about it.
00:17:28
◼
►
What was it?
00:17:28
◼
►
Last week, I think.
00:17:29
◼
►
And John, you had moved your, or excuse me, not moved.
00:17:34
◼
►
You had put Cloudflare in front of your website to handle certificates and whatnot.
00:17:37
◼
►
And Jay Ramskov writes, good timing with the switch to automatic SSL certificate updates
00:17:42
◼
►
since they will soon start expiring quite quickly.
00:17:44
◼
►
And we will link to, and Jay Ramskov linked to, TLS certificate lifetimes will officially
00:17:49
◼
►
reduce to 47 days.
00:17:51
◼
►
And there's a post on DigiCert that talks about this.
00:17:54
◼
►
So Stephen Davidson at DigiCert writes, on May 16th of this year,
00:17:58
◼
►
the CA browser form has officially voted to amend the TLS baseline requirements to set
00:18:02
◼
►
a schedule for shortening both the lifetime of TLS certificates and the reusability of
00:18:06
◼
►
CA-validated information in certificates.
00:18:09
◼
►
The first user impacts of this ballot takes place in March 2026.
00:18:13
◼
►
The new ballot targets certificate validity of 47 days, making automation essential.
00:18:19
◼
►
And if you read this link, and John, correct me whenever you're ready, but my executive
00:18:22
◼
►
summary, as the chief summarizer-in-chief, is that it's going, the current timeline is
00:18:27
◼
►
I think something like 400 days, and over the next few years, it's going to shorten and shorten
00:18:30
◼
►
and shorten.
00:18:31
◼
►
And what I found fascinating was the 47-day number wasn't actually arbitrary.
00:18:35
◼
►
It was one, and now I'm sort of reading from the article, one maximal month, which is 31 days,
00:18:42
◼
►
plus half of a 30-day month, which is 15 days, plus one day of wiggle room.
00:18:47
◼
►
So that's how you get to 47, which I thought was very interesting.
00:18:49
◼
►
But all of this came from Apple.
00:18:51
◼
►
They didn't say it this way, but I kind of read it as Apple railroaded everyone into,
00:18:56
◼
►
look, this should be automated.
00:18:57
◼
►
We should force people to automate it.
00:18:58
◼
►
It's not safe to do it by hand.
00:19:00
◼
►
Let's make it so incredibly short that it's frustrating not to.
00:19:04
◼
►
And apparently it was Apple that really banged this drum really hard and started this whole process.
00:19:09
◼
►
Yeah, this is an interesting human factors type thing where, I mean, if you've been in
00:19:15
◼
►
the web world or worked on server-side stuff or even just been a customer for long enough,
00:19:20
◼
►
I'm sure you've encountered a situation where, oops, someone forgot to renew their SSL certificate
00:19:26
◼
►
on this very popular website.
00:19:28
◼
►
And you're like, how can that possibly happen?
00:19:29
◼
►
Like, this is an incredibly popular website.
00:19:31
◼
►
It's the yahoo.com, whatever, like some really popular website.
00:19:35
◼
►
That's an incredibly popular website.
00:19:36
◼
►
I'm saying back in time, like back, you know, a long time.
00:19:40
◼
►
You're like, you'd go to a website and like there'd be some security error and you can't
00:19:43
◼
►
bring it up.
00:19:43
◼
►
You're like, how did they, don't they have a person on staff whose job it is to, and let
00:19:48
◼
►
me tell you, having worked for a lot of big companies that make a lot of money and have
00:19:50
◼
►
a lot of employees, when certificates last for five years, it's really easy to miss that
00:19:57
◼
►
five-year anniversary renewal time when you have to refresh the certificate and only find out
00:20:03
◼
►
about it when like alarms start going off at like 1am when the certificate expires and nobody
00:20:07
◼
►
noticed because the person who had set up, who had done it and then set a calendar reminder
00:20:11
◼
►
five years, like left the company two and a half years ago and you know, no one else was
00:20:14
◼
►
on top of that.
00:20:15
◼
►
And then the first time that happens at every company, there's this big meeting and everyone
00:20:18
◼
►
gets together.
00:20:18
◼
►
Oh, we're not going to let this happen again, blah, blah.
00:20:20
◼
►
But the point is when things are done manually, I mean, there's a long time between them.
00:20:24
◼
►
It's easy to forget.
00:20:25
◼
►
So I think Apple's point here is like, if you make the time short enough, there's no
00:20:30
◼
►
way any sane company you hope is going to do this manually.
00:20:33
◼
►
There are lots of other dangers of doing it manually too, of secrets leaking out and copying
00:20:37
◼
►
and pasting things into the wrong window and crap like that.
00:20:39
◼
►
You want it to be automated.
00:20:40
◼
►
All that said, I had no idea this was happening and it is just a happy accident that there's
00:20:45
◼
►
no way I'd want to do the thing that I had to do like all those sites manually every
00:20:50
◼
►
So if I hadn't done the Cloudflare stuff that I'd done, I definitely would have done
00:20:55
◼
►
it once I learned that they're going to keep shortening the thing until it gets to 47 days.
00:20:58
◼
►
So automation is good.
00:20:59
◼
►
Wes Doman writes, John should look into GitHub Pages for a static site.
00:21:03
◼
►
It's free and can be built from Markdown using GitHub Actions and also includes SSL.
00:21:06
◼
►
I've been running my blog site on it for years now and I've seen zero performance or uptime
00:21:10
◼
►
issues, no server costs, no renewals, et cetera.
00:21:12
◼
►
I think this is interesting, but you're not a Markdown fan, if I'm not mistaken, right?
00:21:16
◼
►
No, and I wouldn't hitch my wagon to the GitHub stuff.
00:21:19
◼
►
I mean, it's Microsoft owned and they're doing some weird stuff and they're not primarily
00:21:23
◼
►
So it's fun for like a cute little thing and it's great that it works, but I wouldn't want
00:21:27
◼
►
to put my site there.
00:21:28
◼
►
Fair enough.
00:21:29
◼
►
And then an anonymous Cloudflare employee wrote, you can use Cloudflare Workers, Pages, or even
00:21:34
◼
►
R2 to host static sites there directly.
00:21:36
◼
►
No need to run your own origin for this, all free.
00:21:39
◼
►
Workers started as a serverless offering, but is now able to host static assets too and thus
00:21:43
◼
►
do what Pages does.
00:21:45
◼
►
So Workers are certainly the way to go for new stuff.
00:21:47
◼
►
Beyond static assets, Workers can be used to build insanely scalable full stack web applications
00:21:51
◼
►
without issues.
00:21:52
◼
►
Would have been perfect for the overcast chapter image back end, for example.
00:21:55
◼
►
The Workers plus R2 plus KV, which I believe is key value storage, plus durable object stack
00:22:00
◼
►
is very powerful and scalable.
00:22:02
◼
►
So I actually looked into this, um, Pages, it seems like it's kind of deprecated, even
00:22:07
◼
►
if it's not really deprecated, they're like, you know, workers is the new thing.
00:22:10
◼
►
It can do everything that Pages did, but Pages was very, uh, aligned towards letting you make
00:22:15
◼
►
static sites.
00:22:16
◼
►
Uh, R2 is just like S3.
00:22:18
◼
►
It's just like a bucket or whatever.
00:22:19
◼
►
But I think R2 has some interesting features in terms of URL rewriting, like just on the
00:22:24
◼
►
bucket that S3 doesn't have.
00:22:26
◼
►
So you can really serve a static site and not have like .html extensions on all your URLs
00:22:30
◼
►
because I think R2 will do stuff.
00:22:31
◼
►
I haven't entirely looked into that, but what I did look into is workers.
00:22:35
◼
►
Workers has a way of saying like, you have static assets and put them in a directory and
00:22:40
◼
►
then, you know, deploy your worker and you can run it locally or you can run it on the
00:22:44
◼
►
Cloudflare servers and you point it to a domain and it's real easy.
00:22:47
◼
►
And I set that up on my website and then I tried to do my first deployment.
00:22:51
◼
►
I was just using a different scratch domain.
00:22:53
◼
►
I tried to do the deployment and it's like, oh, it looks like you have a file that's more
00:22:56
◼
►
than 25 megabytes and assets can't be more than 25 megabytes.
00:22:59
◼
►
I'm like, oh, that really puts a damper on workers.
00:23:02
◼
►
And they're like, well, you know, you can, you can put the files that are bigger than 25
00:23:06
◼
►
megabytes in R2 and then you can route, you can, in your worker config, you can say,
00:23:09
◼
►
if a request comes in for this, route it to the R2 bucket instead of the secure assets
00:23:14
◼
►
But I was like, oh, I don't want to have to figure out all the 25 meg files that are over
00:23:18
◼
►
here and do all this routing.
00:23:19
◼
►
So let me just do pure worker in front of R2 because the worker, you get to actually write
00:23:24
◼
►
like Node.js code or whatever, where you can do any routing you want and do all your redirects.
00:23:29
◼
►
You just write code instead of having to do like a server config.
00:23:31
◼
►
And I got that set up and this is everything I'm describing took place today.
00:23:36
◼
►
So this was, I was able to explore a lot of this pretty quickly.
00:23:38
◼
►
And I have basically my website up with workers on all backed by R2 using a different domain.
00:23:45
◼
►
And it seems fine.
00:23:46
◼
►
I might move the real site there.
00:23:48
◼
►
Again, this is all entirely free, which is great.
00:23:51
◼
►
Like you can run code.
00:23:53
◼
►
Like, you know, the, the quote unquote code is like a JavaScript file.
00:23:58
◼
►
So it's like a page of code, like just, you know, when a request comes in, what should
00:24:01
◼
►
I do with it?
00:24:02
◼
►
And you get to implement all of your routing logic, however you want to do it.
00:24:06
◼
►
And my routing logic is not complicated.
00:24:07
◼
►
I'm basically just move, removing that HTML file extensions.
00:24:10
◼
►
I also get to set all my cache expiration headers and do all the stuff that you would do in a
00:24:14
◼
►
typical web server config.
00:24:15
◼
►
So I'm pretty impressed by it, but I haven't decided whether I am going to move, fully move
00:24:20
◼
►
the site there right now.
00:24:21
◼
►
So I'm still just putting Cloudflare and it's caching in front of my crappy shared hosting
00:24:26
◼
►
I may actually just leave the crappy shared hosting to Mulder and move all the actual pages
00:24:32
◼
►
to Cloudflare.
00:24:33
◼
►
Tune in next week for an update.
00:24:34
◼
►
And as for using it for overcast images, two reasons why I don't, I haven't done this.
00:24:41
◼
►
Number one, when you actually look at the number of images I would have to host, a lot of times
00:24:47
◼
►
any kind of like managed image service is priced per source image.
00:24:52
◼
►
And even if you try to like kind of make your own and you look at like what the scale would be
00:24:57
◼
►
for me to do this for every podcast and every podcast's individual episodes of episode art.
00:25:03
◼
►
We're talking millions of images.
00:25:06
◼
►
The small versions of which at least get a lot of traffic and the big versions get some traffic.
00:25:09
◼
►
So it's a very large number.
00:25:12
◼
►
And usually the economics of it are way out of whack for, you know, what that would be.
00:25:17
◼
►
But secondly, I also don't like relying on a proprietary service in the hosting world that
00:25:24
◼
►
nothing else can replicate.
00:25:25
◼
►
You know, right now I've been with Linode for a while.
00:25:29
◼
►
I just use the basic, you know, Linode compute instances, which used to be called VPSs.
00:25:33
◼
►
And these are just little Linux servers.
00:25:35
◼
►
And if Linode goes bad, which it has been, I'm able to, you know, move to other hosts, which
00:25:42
◼
►
I'm looking at, that can also host any kind of Linode computing instance.
00:25:47
◼
►
And everyone can host that.
00:25:49
◼
►
AWS can host that.
00:25:50
◼
►
There's, you know, DigitalOcean.
00:25:51
◼
►
There's, you know, different other hosts.
00:25:53
◼
►
I'm looking at Hetzner now because they're apparently in the U.S. now, which I didn't realize.
00:25:58
◼
►
And so there's, you know, if that host goes bad, whatever host I'm on, I can move without
00:26:04
◼
►
rewriting my entire stack.
00:26:05
◼
►
Now, moving hosts is not fun, but I can do it.
00:26:08
◼
►
When I was using S3, as I was describing, and then using Linode object storage, those are
00:26:13
◼
►
just, that's the same, like, standard compatible service.
00:26:16
◼
►
It was no big deal to move from S3 to Linode objects.
00:26:20
◼
►
And then when Linode objects, for some reason, was limited to 50, 500 million, whatever it
00:26:23
◼
►
was, entries, it was no big deal to then move out of Linode objects into Cloudflare R2,
00:26:28
◼
►
which I'm just talking about.
00:26:30
◼
►
Because these are all, like, plug-in compatible, identical functioning services, basically.
00:26:35
◼
►
When you get into anything that's more specialized, that's more managed by one of these, or, like,
00:26:41
◼
►
that, you know, a capability that only Cloudflare has, that means if Cloudflare goes bad, I can't
00:26:45
◼
►
move very easily.
00:26:46
◼
►
And the kind of decisions I make for my hosting, I look at the long term, because moving hosts
00:26:53
◼
►
is terrible, dealing with server code more than you have to is terrible.
00:26:57
◼
►
I don't love dealing with servers at all.
00:26:59
◼
►
I do it to achieve its means to an end.
00:27:01
◼
►
So I want my servers to be as low-maintenance as possible.
00:27:04
◼
►
The last thing I want is, for anything I choose today, to be different or discontinued or merged
00:27:12
◼
►
with something else in three or five years.
00:27:15
◼
►
And you might think, oh, you won't have to worry about it.
00:27:17
◼
►
Well, Overcast is 11 years old.
00:27:19
◼
►
I do have to worry about things like that.
00:27:21
◼
►
And so I've been burned in the past of, you know, anytime I've relied on some kind of,
00:27:25
◼
►
like, new managed thing that, oh, you can just, you've run this other cloud service thing
00:27:31
◼
►
by this provider, and you automatically get this, you know, capability that it's just managed
00:27:38
◼
►
And, yeah, usually within, you know, five years, if you're looking at that kind of time
00:27:42
◼
►
span, a lot of those services are no longer there, or they jack up the prices really high,
00:27:47
◼
►
and they're no longer affordable.
00:27:49
◼
►
Or when you get to Overcast scale, they weren't affordable to begin with.
00:27:52
◼
►
Like, there's all sorts of reasons why I do very boring things in the hosting world.
00:27:59
◼
►
Mostly, it's because it's a lot cheaper.
00:28:02
◼
►
And at my scale, that matters.
00:28:04
◼
►
And then secondly, it is because of the longevity concerns.
00:28:08
◼
►
This is a rapidly moving industry, and anything too specialized, I don't like to rely on.
00:28:14
◼
►
Yeah, and on that front with my little dinky static site, as it turns out, doing something
00:28:20
◼
►
like this, I mean, again, R2 is just like an S3 replacement.
00:28:22
◼
►
I'm using S3 compatible commands, like the R clone command and stuff.
00:28:27
◼
►
Like, you know, that's kind of a plug-in thing, because the S3 API has become the de facto API.
00:28:31
◼
►
But the amount of, like, custom code that I have to essentially port from my Apache config
00:28:39
◼
►
on my crappy shared host to my worker.js file, it's basically the same.
00:28:45
◼
►
Like, there's like a page of code you've got to write in Apache for, like, redirect rules
00:28:49
◼
►
and expires headers or whatever.
00:28:51
◼
►
And then there's like a page of JavaScript that you have to write that does the same thing.
00:28:55
◼
►
That's around the range of stuff that you want to change.
00:28:57
◼
►
No matter what you have, so I have a static host, I can take it, a static site, I can take
00:29:00
◼
►
it anywhere.
00:29:00
◼
►
What if I took it to somewhere that uses Nginx?
00:29:03
◼
►
Then I would have to write a page of Nginx config somewhere, probably.
00:29:06
◼
►
Like, you're always, there's, it's impossible to move things without changing anything, anything.
00:29:10
◼
►
Like, you're always going to have to do something.
00:29:11
◼
►
But if it's like a page of code, and you might think, well, that's just configuration.
00:29:15
◼
►
Now you have to write code.
00:29:16
◼
►
The, like, index.js file that I wrote is not any more complicated than having to look up
00:29:21
◼
►
what the directors for Nginx or Apache are.
00:29:23
◼
►
So if you have a static site, don't think you're not going to have to do some kind of thing when
00:29:28
◼
►
you move your stuff.
00:29:29
◼
►
But it's the difference between like, all right, so I ported a one page of config to one page
00:29:34
◼
►
of JavaScript versus Marco's thing where it's like, oh, you wrote something for workers,
00:29:38
◼
►
but now you've got to get it to work in AWS Lambda and all the APIs are different because
00:29:41
◼
►
the worker API thing that talks to R2 and everything is nothing like the API set for,
00:29:46
◼
►
you know, talking to S3 and Lambda or whatever.
00:29:48
◼
►
Even though R2 and S3 are both compatible, the JavaScript interface to that and to the request
00:29:53
◼
►
response and everything is different.
00:29:55
◼
►
I don't think there's a de facto standard for sort of like serverless worker type things,
00:30:01
◼
►
but I might be wrong about that.
00:30:02
◼
►
But anyway, that's the thing to keep in mind.
00:30:03
◼
►
And yes, I kind of agree with Marco's thing of like, look, if you just give me a server
00:30:07
◼
►
with the CPU and memory and disk and let me run software on it, that's probably the most
00:30:10
◼
►
portable thing.
00:30:11
◼
►
So coming back to Cloudflare, we spoke about this, I think it was last week.
00:30:15
◼
►
And then shortly after the episode was released, we got some feedback.
00:30:19
◼
►
Tony Denke writes, guys, please don't talk about Cloudflare again and conveniently included
00:30:24
◼
►
a 500 internal server error Cloudflare image.
00:30:27
◼
►
And then Landon wrote, the irony of listening to John talk about the next Cloudflare outage and
00:30:31
◼
►
experiencing it at the same time.
00:30:33
◼
►
So as it turns out, on the 5th of December, there was another Cloudflare outage.
00:30:36
◼
►
Starting at 847 universal time, a portion of Cloudflare's network began experiencing
00:30:42
◼
►
significant failures.
00:30:43
◼
►
The incident was resolved at 912, or about 25 minutes of total impact, when all services
00:30:48
◼
►
were fully restored.
00:30:48
◼
►
A subset of customers were impacted, accounting for approximately 20% of all HTTP traffic served
00:30:53
◼
►
by Cloudflare.
00:30:54
◼
►
The issue was triggered by changes being made to our body parsing logic while attempting to
00:30:58
◼
►
detect and mitigate an industry-wide vulnerability disclosed this week in React server components.
00:31:03
◼
►
Yeah, as I noted last week, my, you know, wrong-headed notion that I was like, oh, Cloudflare.
00:31:09
◼
►
Yeah, I always meant to move to Cloudflare.
00:31:10
◼
►
And they just had an outage, right?
00:31:11
◼
►
So they probably won't have another one soon.
00:31:12
◼
►
That's not how outages work.
00:31:14
◼
►
I was hoping this one would be caused by them trying to mitigate the problems of the first
00:31:18
◼
►
It just turns out it was caused by something else.
00:31:20
◼
►
But they did mention some of the changes they were making for the other outage, yeah.
00:31:23
◼
►
Anyway, bad luck.
00:31:25
◼
►
But this one didn't affect every site.
00:31:27
◼
►
In fact, my site stayed up the entire time.
00:31:29
◼
►
So lucky me.
00:31:30
◼
►
But it was funny that I talked about moving to Cloudflare right after they had a big outage
00:31:35
◼
►
and they immediately had another one.
00:31:37
◼
►
With regard to the dingus and saying one's name, Jonathan Golbranson writes, uh, regarding
00:31:43
◼
►
whether Siri answers in voice, text, both, et cetera, this is configurable in settings and
00:31:47
◼
►
then Apple intelligence in Siri.
00:31:48
◼
►
And there is a knowledge-based article that we will link.
00:31:51
◼
►
And additionally, an image of this, and it says in Siri responses, spoken responses is
00:31:56
◼
►
And the three options are prefer silent responses, automatic, or prefer spoken responses.
00:32:00
◼
►
And the footer reads, Siri will always speak responses in certain circumstances, like when
00:32:04
◼
►
you appear to be driving or, or using headphones with the screen off.
00:32:07
◼
►
So I did figure that out with the screen off thing.
00:32:09
◼
►
I don't know if the automatic is the default, but that's what mine was set to.
00:32:13
◼
►
And honestly, I left it on automatic.
00:32:15
◼
►
It's good to know if I ever want to demand that it say my name out loud, I can switch
00:32:19
◼
►
it to prefer spoken responses, but I guess automatic normally works fine, except for that one time
00:32:24
◼
►
when I really, really needed it to speak to me and it wouldn't.
00:32:27
◼
►
Orin Aydin writes, after hearing episode 668, I tried getting Siri to say my name and it
00:32:33
◼
►
wouldn't work.
00:32:33
◼
►
Then I had the idea of trying with my AirPods while the phone was in my pocket and it actually
00:32:37
◼
►
Siri said my name.
00:32:38
◼
►
As a side note, I also tried getting Siri to call my daughter, but it couldn't find her
00:32:42
◼
►
no matter what I did.
00:32:42
◼
►
I added her as my daughter in the contacts app and tried telling Siri her name, but nothing
00:32:47
◼
►
What finally worked was opening her contact page and telling Siri to set this contact as my
00:32:51
◼
►
Also be grateful that your native language is English.
00:32:53
◼
►
I once tried using Siri in Hebrew and let's just say it wasn't very pretty.
00:32:56
◼
►
Is that Apple intelligence?
00:32:57
◼
►
You can go to a page on the screen and say this and it knows what it is.
00:33:00
◼
►
It's a miracle.
00:33:01
◼
►
That is a miracle.
00:33:02
◼
►
I would never have thought to try that because I would think it was one of those things they
00:33:05
◼
►
hadn't added to Siri yet.
00:33:07
◼
►
Well, Siri's been able to do things like when you say this in the past, you could say things
00:33:12
◼
►
like, remind me about this tomorrow at one.
00:33:15
◼
►
And what it would do is whatever the like, you know, the current like NS user activity
00:33:20
◼
►
So you could actually, I don't think it ever worked well in third party apps.
00:33:23
◼
►
I never actually tried it much.
00:33:24
◼
►
But, you know, if there was like a web page that you wanted to be reminded of, you could
00:33:28
◼
►
say, remind me of this tomorrow.
00:33:29
◼
►
If there's a phone call and it would actually create a reminder that would link to that thing.
00:33:34
◼
►
Uh, it's still, that still does work, but I don't know how that will change in the era
00:33:40
◼
►
of Apple intelligence, which is supposed to be a lot more aware of stuff like that.
00:33:43
◼
►
Then we had a couple of people, a handful of people write in, uh, about a little bit
00:33:47
◼
►
That was kind of our fault.
00:33:48
◼
►
Uh, Sean Santry writes, I was listening to ATP episode 668 via CarPlay.
00:33:52
◼
►
And when you said, dingus, say my name, my dingus answered.
00:33:56
◼
►
Then since the podcast had briefly paused, Overcast helpfully rewound exactly to the point where
00:34:00
◼
►
you said, uh, dingus, say my name, lather, rinse, repeat.
00:34:03
◼
►
Reed Sorenson writes, thanks to the handy smart resume feature in Overcast, the Siri discussion
00:34:07
◼
►
in, in episode 668, threw my phone into a five second time loop of dingus, say my name
00:34:13
◼
►
while I was driving in conditions too snowy to hit the skip button.
00:34:15
◼
►
Hey Siri, buy Overcast premium, confirm, confirm.
00:34:18
◼
►
Lots of people wrote in with this.
00:34:21
◼
►
As I said on the header here, it's kind of a team effort, me saying it and Marco making
00:34:25
◼
►
an app that will rewind just long enough to make it say that over and over again.
00:34:28
◼
►
And I was like, the person who is speaking of snow, Casey and Richmond, who couldn't fix
00:34:32
◼
►
the situation because they were driving in the snow and they had to keep their hands on
00:34:35
◼
►
It's more important to keep your hands on the wheel.
00:34:37
◼
►
Just, you know, eventually we'll get through this, but yeah, it wasn't just like one person
00:34:41
◼
►
this happened to.
00:34:41
◼
►
Uh, we had a bad coincidence of timing and speech that caused a lot of
00:34:45
◼
►
people to go into a loop with Overcast.
00:34:47
◼
►
That made me, every time I saw it, I felt bad, but I also, every single one of them
00:34:51
◼
►
made me giggle.
00:34:53
◼
►
We have a, uh, update from front of the show, underscore David Smith.
00:34:56
◼
►
Uh, we were talking last episode about Alan's departure, Alan Dye's departure and the reaction
00:35:01
◼
►
to the, you know, iOS 26 or all the 26 OS's.
00:35:04
◼
►
And John, you had made some passing reference, I think, to Underscore's post about the slower
00:35:08
◼
►
than expected rollout.
00:35:10
◼
►
So building on that, uh, Dave in the, in 20th of November wrote last year around a week before
00:35:16
◼
►
Thanksgiving was when Apple hit the go wide everyone button for iOS 18 updates resulting
00:35:20
◼
►
in a rapid uptick in adoption over the following weeks.
00:35:22
◼
►
And we'll include a link to this, uh, with the picture in the show notes.
00:35:25
◼
►
Uh, this year we didn't get the big jump in iOS adoption right before Thanksgiving.
00:35:30
◼
►
And again, that's in David's tweet.
00:35:32
◼
►
And then, uh, on the 8th of December, Dave writes, aha, someone at Apple hit the update
00:35:37
◼
►
everyone button over the weekend.
00:35:38
◼
►
So now I'm seeing the more rapid uptick in adoption of iOS 26 that I've been hoping for.
00:35:43
◼
►
We'll probably hit the majority mark in the next couple of days.
00:35:45
◼
►
We got that feedback after we published the episode.
00:35:47
◼
►
I, I, when we recorded it, I said, uh, the underscore hadn't seen the uptick, but as soon
00:35:52
◼
►
as we published it, people were like saying, I'm, I'm seeing the iOS 26 getting pushed more
00:35:56
◼
►
aggressively.
00:35:56
◼
►
And sure enough, Underscore is like, yep, it's happening.
00:35:58
◼
►
The line is bending.
00:36:00
◼
►
So yeah, I don't know why they waited longer this year, maybe because the 26.0 was buggier
00:36:04
◼
►
or whatever, but, uh, you know, or, or caution about people being cranky about the OS,
00:36:10
◼
►
but it seems like it's happening.
00:36:12
◼
►
So, uh, I guess, uh, over the Christmas holidays or the end of year holidays, uh, ask your relatives
00:36:18
◼
►
what they think of iOS 26 and did they enjoy getting it pushed onto their phone?
00:36:22
◼
►
Fun fact, it's because we brought it up.
00:36:25
◼
►
That's why they flipped the button.
00:36:26
◼
►
They, they heard ATP and said, Oh shit, we forgot.
00:36:29
◼
►
And so, uh, that's why, that's why the switch got flipped.
00:36:32
◼
►
You're welcome, everyone.
00:36:32
◼
►
I think there was something up with, I mean, obviously we all know like 26.0 had a lot of
00:36:37
◼
►
Um, I, I had an overcast update that I shipped that would crash like on one or two of the
00:36:44
◼
►
early betas of 26.1 or two.
00:36:48
◼
►
I forget which point really, I think, I think 0.1 is 0.1.
00:36:51
◼
►
So some of the early betas of 26.1, it would crash because they had added an API that I was
00:36:55
◼
►
calling in the shipping version.
00:36:57
◼
►
Um, but the, like the first two betas didn't have that API.
00:37:00
◼
►
Anyway, um, what I learned from feedback emails about that and from digging in with certain
00:37:04
◼
►
people, like trying to figure out why it was crashing for them is that it sounded like,
00:37:08
◼
►
like their company that manages OS releases and like their IT department that approves, uh,
00:37:15
◼
►
OS releases for their, for their phones.
00:37:17
◼
►
Their company had mandated one of those early beta versions of 26.1.
00:37:23
◼
►
Now I also heard the same story from at least five or six different people about like, oh,
00:37:30
◼
►
their company approved version was this 26.1 beta and that's why they were on it.
00:37:35
◼
►
So it seems like some big company or some, you know, standards and practices followed by some
00:37:41
◼
►
group of companies actually had their employees installed 26.1 beta and like lock them on that
00:37:47
◼
►
until I guess, uh, you know, a better version could be approved or whatever.
00:37:50
◼
►
Um, so that I think is really interesting, uh, that like maybe, you know, rumor out there of
00:37:55
◼
►
26.0 was so bad that they, they forced their users onto this beta and then just haven't
00:37:59
◼
►
updated it yet.
00:38:00
◼
►
I bet it was a, I doubt it was a rumor.
00:38:01
◼
►
It's probably because it didn't work with some part of their like, you know, intranet or whatever.
00:38:06
◼
►
And they basically couldn't use 26.0.
00:38:08
◼
►
So they had to stop people from using 26.0.
00:38:10
◼
►
I mean, they could have just stopped them from using any of the 26 OSes, but maybe it was
00:38:13
◼
►
too late and people who had upgraded.
00:38:15
◼
►
So they forced everyone to 26.1 beta to basically stop the bleeding of whatever problem they had
00:38:20
◼
►
with 26.0, but yeah, not an ideal situation.
00:38:23
◼
►
Well, I mean, it could have even just been as simple as like they're buying new iPhones.
00:38:26
◼
►
They come with 26.0.
00:38:27
◼
►
They got it.
00:38:28
◼
►
They can't, they have no choice.
00:38:29
◼
►
They can't downgrade them, but 26.0 like doesn't work with their, you know, corporate
00:38:33
◼
►
VPN or some other has some other bug that they're like, we can't let people run this.
00:38:36
◼
►
We have to mandate.
00:38:37
◼
►
They use 26.1 beta and you know, guess what?
00:38:39
◼
►
Betas are beta.
00:38:40
◼
►
Although, but apparently still may be better than 26.0.
00:38:44
◼
►
It was, although, can I, can I give a little, just a tiny little complaint here?
00:38:49
◼
►
I know we're on a roll.
00:38:50
◼
►
I just want to just a really quick complaint.
00:38:53
◼
►
Tethering is still totally broken on my iPhone 17, bro.
00:38:56
◼
►
It's to the point where like, I actually, I'm trying to turn it off and disable it because
00:39:01
◼
►
I'm now just carrying around a standalone 5G hotspot.
00:39:05
◼
►
And sometimes my laptop will attach a tethering on the phone without me realizing it instead
00:39:09
◼
►
of joining the hotspots wifi network.
00:39:10
◼
►
And I will, you know, be on the train and stuff will just slow down and stop working.
00:39:14
◼
►
Oh, that's weird.
00:39:15
◼
►
Are we in a bad reception area?
00:39:17
◼
►
I see the little chain link icon.
00:39:18
◼
►
Oh, I'm on tethering.
00:39:20
◼
►
Why does it keep going to tethering?
00:39:21
◼
►
So I spent all of the last few years trying to get my laptop to please automatically connect
00:39:26
◼
►
to tethering whenever you can.
00:39:27
◼
►
Now I have to get it to stop, please stop automatically getting to tethering because
00:39:31
◼
►
it's so bad.
00:39:32
◼
►
It's completely broken.
00:39:34
◼
►
I have no idea what's up.
00:39:37
◼
►
If it's my phone, if it's AT&T, I've never had this problem with any other phone and I've
00:39:42
◼
►
been on the same AT&T setup for a very long time, but tethering is completely broken for
00:39:47
◼
►
me and not, not in a way that like I could ask for support because yeah, it'll work for
00:39:53
◼
►
So like, it's not like it's not working at all.
00:39:55
◼
►
It works for a bit and then eventually just connections start failing and timing out and
00:40:01
◼
►
nothing happens.
00:40:02
◼
►
And I don't know what to do about this.
00:40:04
◼
►
I've never had an iPhone that had this problem.
00:40:07
◼
►
And I did some quick research the other day and I found like some Reddit threads about it.
00:40:11
◼
►
So like, I think it might be other people as well, but it didn't seem like a massively
00:40:15
◼
►
widespread thing.
00:40:16
◼
►
So if anybody knows what the heck am I supposed to do about this?
00:40:19
◼
►
Please let me know.
00:40:22
◼
►
We are sponsored this week by Lisa.
00:40:24
◼
►
All right, folks, I'm going to go a little off script here.
00:40:27
◼
►
Kind of a lot off script.
00:40:28
◼
►
So when we get an ad read, we're told, here's the sorts of things we'd like you to talk about.
00:40:32
◼
►
And we're often told, well, you can talk about your own experience and that's okay too.
00:40:36
◼
►
Well, we're going to test the limits of that because let me tell you a story.
00:40:39
◼
►
This is a 100% true story.
00:40:40
◼
►
Like 15 years ago, Aaron and I bought a mattress at a local place here in Richmond.
00:40:44
◼
►
It's a place that not only did they sell mattresses, but they manufactured the mattresses themselves.
00:40:47
◼
►
I love this mattress.
00:40:49
◼
►
However, this place went out of business.
00:40:51
◼
►
And for like five or 10 years now, Aaron has said to me, I'd really like a new mattress.
00:40:56
◼
►
And even though intellectually, I know she's right.
00:40:58
◼
►
Emotionally, I'm not ready because in part, I haven't found a mattress that I think is at
00:41:03
◼
►
least equivalent, if not better.
00:41:04
◼
►
Well, as part of the ad sponsorship, Lisa sent us a mattress to try and we got one sized for
00:41:10
◼
►
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00:42:26
◼
►
All right, so Intel might be making chips for Apple.
00:42:30
◼
►
We talked about this a little bit, but it's more than what we initially thought.
00:42:33
◼
►
And also we have some feedback about it.
00:42:36
◼
►
Tambourine Man writes,
00:42:37
◼
►
One thing I didn't think you guys emphasized enough on the Intel-made M-series topic is that
00:42:42
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►
Intel could still be a potential competitor.
00:42:44
◼
►
Apple will be providing them with state-of-the-art chip schematics with stopping Intel from learning
00:42:49
◼
►
a few tricks and implementing them in their x86 offerings.
00:42:51
◼
►
That's something no TSMC customer has to worry about, and it seems like a major competitive
00:42:56
◼
►
advantage that TSMC has.
00:42:58
◼
►
Yeah, presumably Intel and entering the foundry business cleanly separates the foundry business
00:43:04
◼
►
from their own chip designs, but it is a thing that you should worry about.
00:43:07
◼
►
And also, like, obviously, you know, you can learn a lot about your competitor's chips without
00:43:11
◼
►
them giving you the designs just by chopping the top off of them and examining them and stuff.
00:43:14
◼
►
But yes, the schematics probably help as well.
00:43:17
◼
►
That's, I think a lot of companies do walk that line.
00:43:21
◼
►
I mean, Apple itself, you know, how well it does.
00:43:24
◼
►
Like, Apple has its own apps, and yet it also accepts third-party apps.
00:43:27
◼
►
Now, granted, it doesn't get the source code to them, but it is an advantage to know what
00:43:31
◼
►
third parties are doing because you can see their apps in development or whatever.
00:43:34
◼
►
And lots of other companies do this.
00:43:35
◼
►
Microsoft has their own first-party games, as do other console developers and stuff,
00:43:40
◼
►
and yet they also solicit third-party games.
00:43:42
◼
►
So I don't think this is an impossible thing for Intel to deal with, but it is a much cleaner
00:43:46
◼
►
relationship with TSMC.
00:43:47
◼
►
It doesn't have any chips of its own, and you don't have to worry about them making them,
00:43:51
◼
►
at least right now.
00:43:51
◼
►
Didn't Samsung manufacture Apple's chips for a little while?
00:43:55
◼
►
Yeah, for a long time.
00:43:57
◼
►
Yeah, there you go.
00:43:58
◼
►
David Beck writes, Apple split the manufacturing for the A8 between Samsung and TSMC before switching
00:44:04
◼
►
entirely to TSMC.
00:44:05
◼
►
Oh, there's a graph I meant to put in here.
00:44:07
◼
►
Maybe I'll put it in next week or whatever.
00:44:09
◼
►
It was showing the number of manufacturers for a particular transistor or process node or
00:44:17
◼
►
whatever, starting way back in the day of like, you know, I don't know, it's like 90 nanometers.
00:44:22
◼
►
And, you know, they were much larger than now.
00:44:24
◼
►
And the number of companies who manufacture the different process node sizes goes down dramatically
00:44:31
◼
►
from like 15 to 20.
00:44:33
◼
►
And we're currently at like two, maybe three.
00:44:36
◼
►
And that is TSMC, Samsung.
00:44:38
◼
►
And then on the graph, Intel was in gray, like it was grayed out.
00:44:40
◼
►
It's like, well, technically, they might kind of sort of be doing it.
00:44:43
◼
►
But yeah, so Samsung is is one of the last fabs standing still a little bit behind TSMC.
00:44:51
◼
►
And Intel is maybe in the race.
00:44:53
◼
►
But there used to be so many more, even though there was a big lead, the other ones would
00:44:57
◼
►
eventually get on board and, you know, they weren't on at all at the same time.
00:45:00
◼
►
But the graph is just showing who has ever made a 90 nanometer chip and had a huge list.
00:45:04
◼
►
Who has ever made a three nanometer chip?
00:45:07
◼
►
Way smaller list.
00:45:08
◼
►
Gafrito Marocci writes, didn't Apple's chip boss talk about packaging being the thing to watch out for?
00:45:16
◼
►
And that is something we talked about in the past.
00:45:20
◼
►
We talked about it in episode 562.
00:45:23
◼
►
And this was based on Johnny Sruji and an interview that he had.
00:45:26
◼
►
And John has been kind enough to find a timestamp to the timestamp link for the video on YouTube.
00:45:31
◼
►
So thank you, John.
00:45:32
◼
►
So why are we talking about packaging in the first place?
00:45:34
◼
►
Because on November 18th, and Alexander K. in TechPowerUp writes,
00:45:40
◼
►
Apple Broadcom and Qualcomm are considering Intel Foundry for its advanced packaging technologies,
00:45:44
◼
►
which could allow Intel to significantly increase its foundry revenue without manufacturing the actual silicon.
00:45:50
◼
►
Job listings from Apple Broadcom and Qualcomm highlight Intel's Embedded Multi-Die Interconnect Bridge, or EMIB,
00:45:56
◼
►
as a key requirement for packaging engineer positions.
00:46:00
◼
►
Qualcomm's CEO recently stated that Intel is not an option today.
00:46:05
◼
►
He noted that Intel's current foundry node, likely 18A, is not suitable for their mobile chips.
00:46:09
◼
►
The main focus of the 18A node is not on mobile low-power SoCs, but rather on mid-range and high-power solutions.
00:46:15
◼
►
However, the 18A node is seemingly not what is attracting customers like Qualcomm.
00:46:19
◼
►
It is the packaging that Intel offers.
00:46:21
◼
►
Last year, Broadcom tested the 18A node, but expressed disappointment.
00:46:24
◼
►
However, now Intel's advanced packaging is emerging as a promising alternative to TSMC's COWOS and other packaging types.
00:46:31
◼
►
Intel's Foundry advanced packaging portfolio enables designers to utilize 2D, 2.5D, and 3D building blocks to optimize cost, power, and bandwidth.
00:46:39
◼
►
EMIB is a substrate-embedded silicon bridge that offers localized high-density die-to-die routing without the cost and area drawbacks of a full-size silicon interposer.
00:46:48
◼
►
So this is an interesting twist on the rumor of like, oh, Intel's going to make chips.
00:46:52
◼
►
So this is a November story.
00:46:53
◼
►
And like, oh, actually, people are interested in Intel, not because of 18A, which some customers or at least two customers here are saying, eh, we didn't like it.
00:47:01
◼
►
It's not great.
00:47:02
◼
►
18A is not what we need for mobile chips or for low-power chips.
00:47:05
◼
►
But they have their own packaging thing, sort of like, you know, I know we've talked about these weird abbreviations that TSMC has, like COWOS and all the other ones.
00:47:13
◼
►
Basically a way of taking a bunch of smaller dies and putting them together in an efficient manner.
00:47:18
◼
►
It's easier to make a bunch of small dies because you have a higher chance of a small die coming out with no defects than a bigger one, right?
00:47:24
◼
►
So if you can make a bunch of small ones and connect them, AMD has been doing that with its chiplets or whatever.
00:47:28
◼
►
And the SOIC is a thing that TSMC is supposedly using for the M5 Pro and M5 Max.
00:47:33
◼
►
We'll see when those are released early next year.
00:47:35
◼
►
Intel has its EMIB thing, which is a way of stacking a bunch of dies together.
00:47:39
◼
►
So maybe Apple is going to fab the silicon for the M6 or M7 at TSMC and then give those little dies to Intel for it to package with the EMIB thing.
00:47:51
◼
►
And maybe that's the source of the rumor of saying, oh, Intel is going to be fabbing the M-series chips for Apple.
00:47:57
◼
►
Maybe they're not going to be fabbing them.
00:47:58
◼
►
Maybe they're going to be packaging them.
00:48:01
◼
►
Lots of rumors swirling around this, but I can, you know, I'm not sure which way this will go.
00:48:05
◼
►
But like having both Qualcomm and Broadcom say 18A fast, but not good for low power doesn't make me think, oh, that means, you know, is Apple going to make the base M-series chip on a process that's not good for low power?
00:48:19
◼
►
Or are they just not interested in 18A?
00:48:20
◼
►
It's really going to be 14A if Intel ever even builds those things.
00:48:24
◼
►
So keep an eye on that.
00:48:25
◼
►
Packaging, as Sergei says, is the place of it.
00:48:27
◼
►
It's interesting.
00:48:28
◼
►
I mean, the real packaging thing is like the SOIC is a packaging innovation that I'm assuming Apple will tout when the new M-series chips comes out.
00:48:35
◼
►
We'll see if they tout that.
00:48:36
◼
►
But everybody's trying to do something with packaging, and this is Intel's take on it.
00:48:42
◼
►
All right, and then finally, reading from MacRumors from a few days back and Joe Rosignal over at MacRumors.
00:48:48
◼
►
In a research note with the investment firm GF Securities this week obtained by MacRumors, analyst Jeff Poo said he and his colleagues now expect Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028.
00:49:01
◼
►
The non-pro iPhone chips would be manufactured with Intel's future 14A process, according to Poo.
00:49:07
◼
►
The research note did not provide any other details about these potential plans, but based on the standard time frame, Intel could start supplying Apple with the A22 chip for devices like the iPhone 20 and the iPhone 20E in around three years from now.
00:49:19
◼
►
More rumors, not for Mac chips now, for phone chips, which are even smaller and even lower power, but this is about 14A and not 18A.
00:49:27
◼
►
So I guess all these rumors only take place at Apple, or I keep saying Apple, if Intel actually builds and ramps up 14A and 18A to actually be able to manufacture chips.
00:49:36
◼
►
But I would keep an eye on this.
00:49:37
◼
►
It's pretty interesting that Apple is supposedly in talks for not just Mac stuff, which are way lower volume than the phone, but like, I guess it's not the pro chips, not the flagship flagship.
00:49:49
◼
►
But even the non-pro phones, they sell a lot of those.
00:49:51
◼
►
So to be talking to Intel about that is something.
00:49:54
◼
►
And finally, for follow-up today, we had a fascinating article, actually a couple of articles from our good friend, John Gruber.
00:50:01
◼
►
One of them is entitled Bad Die Job, which is very good.
00:50:05
◼
►
I'm going to read a fair bit of it because a lot of it is pertinent, but it is worth, if you are not driving or whatever, it is worth having a read of this entire article.
00:50:17
◼
►
It's a little bit on the longer side for Gruber's stuff, but it is very, very good and absolutely fascinating.
00:50:21
◼
►
Yeah, and the reason I'm reading, put these long passages in here, because like, you just summarize it like, Gruber, not a fan of Alan Dye.
00:50:27
◼
►
Like, that would be the quick summary.
00:50:29
◼
►
Why do we need to have all this stuff?
00:50:30
◼
►
I thought it was notable, and again, Casey will read some excerpts here so you get a feel for it so you don't have to read the whole thing.
00:50:36
◼
►
Exactly how much Gruber trashes Alan Dye.
00:50:40
◼
►
Like, he's not above, like, calling it like he sees it or whatever and being blunt, but he spent a long time saying a lot of terrible things about Alan Dye.
00:50:50
◼
►
And we'll talk about it when you finish reading things, but just, I mean, I think in some places maybe he's a little bit unfair, but either way, this is sort of the most, I don't know, the most angry, the most vitriol I've seen from Gruber in a long time.
00:51:05
◼
►
Right, so again, this isn't the whole article, but it gives you the general gist.
00:51:08
◼
►
Everyone I've spoken to at Apple is happy, if not downright giddy, at the news that Stephen LeMay is replacing Dye.
00:51:15
◼
►
LeMay is well-liked personally and deeply respected talent-wise.
00:51:18
◼
►
Said one source in a position to know the choices, quote, I don't think there was a better choice than LeMay, quote.
00:51:23
◼
►
The sentiment within the ranks at Apple is that today's news is almost too good to be true.
00:51:28
◼
►
People had given up hope that Dye would ever get squeezed out, and no one expected that he'd just up and leave on his own.
00:51:33
◼
►
If you care about design, there's nowhere to go but down after leaving Apple.
00:51:36
◼
►
What people overlooked is the obvious.
00:51:38
◼
►
Alan Dye doesn't actually care about design.
00:51:41
◼
►
Shots fired.
00:51:42
◼
►
I see the construction there in the snark.
00:51:44
◼
►
I'm sure he does care about design.
00:51:46
◼
►
He's just bad at it.
00:51:47
◼
►
Or maybe the kind of design that he is better at is not software UI design.
00:51:52
◼
►
Maybe like laying out ads in magazines.
00:51:56
◼
►
I mean, look, he rose to a high level at Apple when he was doing the print and packaging and marketing.
00:52:02
◼
►
He rose to a high level for a reason.
00:52:04
◼
►
He probably is a good designer in certain ways.
00:52:07
◼
►
And maybe he's a good designer in different types of design.
00:52:11
◼
►
Maybe he's a good designer when working in different teams or with different people around him or above him, maybe.
00:52:17
◼
►
But, you know, he got to a point in Apple where he was not a good designer.
00:52:21
◼
►
And I don't necessarily blame him personally for that.
00:52:25
◼
►
I blame Apple for putting him in that position that he shouldn't have had.
00:52:29
◼
►
Yeah. So continuing with Gruber, the oddest thing about Alan Dye's stint leading software design is that there are effectively zero design critics who've been on his side.
00:52:37
◼
►
The debate regarding Apple's software design over the last decade isn't between those on Dye's side and those against.
00:52:42
◼
►
It's only a matter of debating how bad it's been and how far it's fallen from its previous remarkable highlights.
00:52:47
◼
►
Excuse me, heights.
00:52:48
◼
►
It's rather extraordinary in today's hyper-partisan world that there's nearly universal agreement amongst actual practitioners of user interface design that Alan Dye is a fraud who led the company deeply astray.
00:52:57
◼
►
I'm sorry. I'm trying to get through this with a straight face.
00:52:59
◼
►
It was a big problem inside the company, too.
00:53:02
◼
►
I'm aware of dozens of designers who've left Apple out of frustration over the company's direction.
00:53:05
◼
►
From the stories I'm aware of, the theme is identical.
00:53:07
◼
►
These designers are driven to do great work.
00:53:10
◼
►
And under Alan Dye, doing great work was no longer the guiding principle at Apple.
00:53:14
◼
►
Designers chose to work at Apple to do the best work in the industry.
00:53:16
◼
►
That has stopped being true under Alan Dye.
00:53:18
◼
►
The most talented designers I know are the harshest critics of Dye's body of work and the direction in which it's been heading.
00:53:23
◼
►
Yeah, this also echoes what we've heard elsewhere.
00:53:26
◼
►
And we've seen some people like Louis Mantia, a great designer.
00:53:30
◼
►
He's been blogging about it, but there's also people who don't want to speak out publicly because it's bad for career moves for a lot of people.
00:53:39
◼
►
But we've heard from a lot of people that this is the case that it seemed, you know, during the Dye era at Apple, which did not seem like it was going to end anytime soon, it seemed like there was not a place there anymore for people who cared about user interface design the way that we all knew Apple for years ago.
00:54:01
◼
►
Like, why do we all come to the Mac?
00:54:03
◼
►
Why do we all love these products so much?
00:54:05
◼
►
And why do we stick around through, you know, some of the more difficult times?
00:54:09
◼
►
Let's be honest.
00:54:10
◼
►
It isn't all roses.
00:54:12
◼
►
And it's because of details and priorities and values that Alan Dye's design in user interface just didn't really practice or outright had disregard for or outright despised, it seemed.
00:54:27
◼
►
So, and this is why, like, you know, yeah, Gruber is being pretty harsh here.
00:54:30
◼
►
What got under Gruber's skin probably is all the years of Alan Dye's software organization or software design organization doing things that were pretty antithetical to the reason why we all love this platform and these platforms.
00:54:48
◼
►
Especially the Mac, there's, you know, very few people besides John Syracuse maybe who love the Mac as much as John Gruber.
00:54:55
◼
►
And, you know, to Alan Dye's design style on the Mac was really rough and outright dismissive and kind of, you know, just going through with a wrecking ball and not understanding any of it and not caring and just plowing through.
00:55:10
◼
►
So, yeah, Gruber got fired up and, yeah, some of this, I think some of this is a little, a little harsh, but I was reading it with, you know, with popcorn, honestly.
00:55:20
◼
►
I'm not incredibly proud of that, but I just, I loved, I love this.
00:55:27
◼
►
It felt like an amazing expression of a lot of the frustration that I've been feeling for years.
00:55:34
◼
►
So, I was very happy to see all of this.
00:55:36
◼
►
Oh, goodness.
00:55:38
◼
►
So, continuing with the other post, Alan Dye was in Tim Cook's blind spot.
00:55:42
◼
►
I'd have thrown OpenAI in that list of companies where it would have been surprising but not shocking for Dye to leave Apple for.
00:55:48
◼
►
But that simply wasn't possible given Johnny Ives' relationship with Sam Altman, Love Frum's collaboration with OpenAI with the IO project,
00:55:55
◼
►
and Ives' utter disdain for Dye's talent, leadership, and personality.
00:55:59
◼
►
Citation needed, but woof.
00:56:02
◼
►
Yeah, I believe this is the first we are hearing about this.
00:56:05
◼
►
I believe, I'd never heard before that, you know, what Gruber is saying that he, I guess he's heard that Johnny Ives really does not like Alan Dye or his work,
00:56:13
◼
►
which is surprising because it seems from what we were, I think from what we were told or what was reported,
00:56:20
◼
►
it seems like Johnny Ives is the person who put Dye in that role.
00:56:24
◼
►
Maybe that's not true, or maybe Ives used to like him and, you know, didn't like where he went with the job.
00:56:30
◼
►
Who knows? But that's, that's interesting news.
00:56:33
◼
►
And that would be, you know, certainly the first time I've seen it.
00:56:36
◼
►
Yeah. So, like I said, the reason I think this post is notable is, first, Gruber does have connections to people inside Apple.
00:56:47
◼
►
So, I'm not, he tends not to cite his sources or do the people said like they do in Bloomberg and other things or whatever.
00:56:53
◼
►
But suffice it to say that he does know people at Apple, people at Apple do talk to him.
00:56:58
◼
►
So, I take seriously when he's stating as fact that like everybody he's heard from has said they didn't like Dye.
00:57:06
◼
►
Oh, no, absolutely.
00:57:07
◼
►
Right. And it's not just like the five people like he talks to on his podcast, but like I'm sure he's getting sources there.
00:57:12
◼
►
Like no defenders are coming from Apple there.
00:57:16
◼
►
And the Johnny Ive thing is another example of just dropping that in there as if it's a fact with no sourcing.
00:57:20
◼
►
But presumably he's not basing that. He's not pulling that out of thin air.
00:57:22
◼
►
That's coming from somewhere.
00:57:24
◼
►
And I can imagine, you know, I was kind of having his foot out the door for a while at Apple and trying to leave.
00:57:28
◼
►
And Tim was making him stay.
00:57:29
◼
►
And at a certain point, you don't really get to pick who succeeds you.
00:57:32
◼
►
You're on your way out the door.
00:57:34
◼
►
You can give your opinion.
00:57:35
◼
►
But the fact is you're leaving.
00:57:36
◼
►
And so, once he's gone, maybe he didn't want Dye to be his successor.
00:57:39
◼
►
But once you leave the company, you don't get to have a, your opinion doesn't matter anymore.
00:57:43
◼
►
You're out of there.
00:57:44
◼
►
They get to pick who replaces you.
00:57:46
◼
►
So, maybe he's always been mad about that.
00:57:49
◼
►
The other reason I think this is interesting is because I felt like I've been sort of internally flipping out,
00:57:54
◼
►
as with a couple other selected people who I follow on Mastodon, about how, about the poor choices in the 26OS.
00:58:03
◼
►
It's not that they're terrible.
00:58:04
◼
►
As I've always said in the show, like, they're fine.
00:58:06
◼
►
You'll get through it.
00:58:06
◼
►
It's not the worst thing in the world.
00:58:07
◼
►
It could have gone much worse, right?
00:58:08
◼
►
But the things that are bad about them are so, like, they're like, you know, the canary in the coal mine.
00:58:15
◼
►
And so, such glaring mistakes for no good reason that are indefensible that, yeah, they don't ruin the whole OS.
00:58:21
◼
►
It doesn't make it super terrible.
00:58:22
◼
►
But, like, if you, if you, the more you know about user interface design, the more you say, someone who could have done that, someone who made this decision here.
00:58:31
◼
►
No, it doesn't ruin the OS, but it shows that they have no idea what they're doing.
00:58:34
◼
►
And I've been just flipping out about it.
00:58:36
◼
►
And everyone else I've seen, including Gruber, has been like, oh, the 26OSs are out there here.
00:58:40
◼
►
They're not that bad.
00:58:41
◼
►
It's or whatever.
00:58:41
◼
►
And I'm like, maybe I'm the only one.
00:58:44
◼
►
Maybe it's just me and those two other people I follow in Mastodon who just cannot believe what they've done with these OSs.
00:58:50
◼
►
Again, not because it's so hard, terrible, it makes them unusable.
00:58:53
◼
►
But just because, like, these mistakes are indicative of just a complete lack of understanding of what good user interface design is.
00:59:01
◼
►
And they're just lucky that they've been made in areas that doesn't really impact the usability as much as it, you know, as it could.
00:59:08
◼
►
Like, and I wondered why I wouldn't see more stuff from Gruber saying, I can't believe that they made these mistakes.
00:59:15
◼
►
But I guess he was saving it all up because, I mean, some of the stuff we cut out here is, like, his opinion of, you know, in particular Tahoe and that design is just as harsh as mine and the other people.
00:59:25
◼
►
He just hasn't been saying it.
00:59:26
◼
►
And if you're thinking, like, what is this Alan Dye?
00:59:29
◼
►
Everyone all of a sudden hates him, but I never heard anything about him.
00:59:31
◼
►
Well, I'm going to say if you've listened to ATP over the last, like, several years, you've heard the name Alan Dye a lot.
00:59:38
◼
►
Usually Marco saying he hates his guts and me saying, well, we don't know if Alan Dye is responsible for this.
00:59:43
◼
►
I'm not that mean.
00:59:44
◼
►
I don't, because look, I don't, I don't know the guy personally.
00:59:46
◼
►
I don't like his work.
00:59:47
◼
►
I know, but you were just using, you were using it as a placeholder of, like, Alan Dye's design or whatever.
00:59:52
◼
►
And I was like, well, it's Apple's design.
00:59:54
◼
►
How much is Alan Dye responsible for it?
00:59:56
◼
►
But now that he's left, people are coming out of the woodwork and saying, yeah, it was totally him.
00:59:59
◼
►
Like, it makes sense.
01:00:00
◼
►
He was in charge of it.
01:00:01
◼
►
But, like, it's, you know, again, it's difficult to know what's going on inside the company.
01:00:04
◼
►
But, like, I feel like this is people who would now feel free to speak, essentially, that everyone sort of had this opinion.
01:00:13
◼
►
And maybe Marco was free with his opinion in the past several years.
01:00:16
◼
►
But other people were more kind of like saying, oh, you know, maybe, you know, it's just, we don't know what goes inside Apple.
01:00:22
◼
►
I know Alan Dye is in charge, so on and so forth.
01:00:24
◼
►
But for me, it was when he was, you know, at WDC introducing liquid glass stuff.
01:00:28
◼
►
I was like, well, he's the face of it.
01:00:29
◼
►
He's the public face of it now.
01:00:30
◼
►
And shortly after, he just leaves the company.
01:00:33
◼
►
And then everybody comes out of the woodwork and is like, no, I totally hated that guy and everything he did.
01:00:37
◼
►
It was like, you know, it's just shocking to me.
01:00:41
◼
►
Like, granted, this is a tiny little inside baseball world.
01:00:44
◼
►
And the regular public thus far has not had a very strong reaction.
01:00:48
◼
►
But as Gruber pointed on the articles I've said in the past, the more you know about this, the more you know about what makes good user interface design, the more concerning the recent changes have been.
01:00:57
◼
►
Not because they have destroyed the products, but because they reveal the decision making to be flawed in a way that is embarrassing for a company with the history and reputation of Apple.
01:01:08
◼
►
And so hopefully that will change.
01:01:09
◼
►
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01:03:07
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►
And speaking of departures, moving out of follow-up and into topics, Apple has announced more executive transitions.
01:03:15
◼
►
Tis the season.
01:03:15
◼
►
Tis the season to be lonely.
01:03:18
◼
►
Apple today, on December 12th, announced that Jennifer Newstead will become Apple's general counsel on March 1, 2026,
01:03:24
◼
►
following a transition of duties from Kate Adams, who has served as Apple's general counsel since 2017.
01:03:28
◼
►
She will join Apple as senior vice president in January, reporting to CEO Tim Cook.
01:03:33
◼
►
In addition, Lisa Jackson, vice president for environment policy and social initiatives, will retire in late January, 2026.
01:03:39
◼
►
The government affairs organization will transition to Adams, who will oversee the team until her retirement late next year, after which will be led by Newstead.
01:03:48
◼
►
Newstead's title will become senior vice president, general counsel in government affairs, reflecting the combining of the two organizations.
01:03:55
◼
►
The environment and social initiatives teams will report to Apple chief operating officer, Sabi Khan.
01:04:00
◼
►
Newstead was most recently the chief legal officer of Meta, whoops, and previously served as legal advisor of the U.S. Department of State,
01:04:07
◼
►
where she led the legal team responsible for advising the secretary of state on legal issues affecting the conduct of U.S. foreign relations.
01:04:14
◼
►
She held a range of other positions in government earlier in her career as well, including as general counsel of the White House Office of Management and Budget,
01:04:20
◼
►
as a principal deputy assistant attorney general in the Office of Legal Policy at the Department of Justice,
01:04:25
◼
►
as associate White House counsel, and a law clerk to somebody.
01:04:29
◼
►
She also spent a dozen years at some law firm where she advised global corporations on a wide variety of issues.
01:04:35
◼
►
She got her undergraduate at Harvard and her law degree at Yale, so not a dummy.
01:04:40
◼
►
Gurman writes,
01:04:42
◼
►
Jennifer Newstead helped oversee Meta's successful antitrust battle with the U.S. Federal Trade Commission,
01:04:46
◼
►
experience that's likely to prove useful in Apple's own legal fight with the Justice Department over alleged anti-competitive practices.
01:04:52
◼
►
Anonymous writes,
01:04:53
◼
►
Apple's corporate values were supposedly the environment and privacy.
01:04:57
◼
►
Today, Apple eliminated the VP of Environment position and hired as SVP someone who not only worked at Facebook,
01:05:04
◼
►
but also helped write the U.S. Patriot Act,
01:05:06
◼
►
which is one of the most egregious violations of privacy among other civil rights in U.S. history.
01:05:10
◼
►
Cool, cool, cool, cool, cool, cool.
01:05:12
◼
►
So this change here,
01:05:15
◼
►
so more people leaving.
01:05:16
◼
►
Lisa Jackson,
01:05:16
◼
►
you've seen her in videos increasingly as her career went on at Apple.
01:05:20
◼
►
She was on the roof.
01:05:21
◼
►
Was she on the roof of the building?
01:05:23
◼
►
her face has been in keynotes more and more as her career has gone on,
01:05:27
◼
►
and she's the environment person leading that whole initiative.
01:05:30
◼
►
She is retiring,
01:05:31
◼
►
not leaving for another company,
01:05:32
◼
►
and she's having someone else take over her position,
01:05:35
◼
►
but then that person is going to retire,
01:05:36
◼
►
and then all that environmental stuff is getting sort of wrapped up and split up,
01:05:40
◼
►
and then the general counsel,
01:05:40
◼
►
as Jennifer Newstead,
01:05:41
◼
►
is taking over from the,
01:05:42
◼
►
as the new general counsel in this new combined position,
01:05:46
◼
►
blah, blah, blah.
01:05:47
◼
►
Jennifer Newstead is making a lot of people angry
01:05:50
◼
►
because she worked on the Patriot Act,
01:05:52
◼
►
which people don't follow U.S. politics,
01:05:54
◼
►
is some panic legislation that our legislature passed
01:05:58
◼
►
when everyone was scared of terrorists to say,
01:06:01
◼
►
the government should be allowed to look at all your crap.
01:06:05
◼
►
It's either terrorists or like children are in danger.
01:06:08
◼
►
why it's relevant to Apple is,
01:06:10
◼
►
it's a privacy type thing.
01:06:11
◼
►
like the Patriot Act was,
01:06:14
◼
►
it's right out of a movie,
01:06:15
◼
►
the Patriot Act,
01:06:16
◼
►
Eagle Screech,
01:06:18
◼
►
it's got a name that,
01:06:19
◼
►
who can be against the Patriot Act
01:06:21
◼
►
where the government gets to,
01:06:22
◼
►
pry into all your information and crap.
01:06:25
◼
►
it was the perfect George W.
01:06:27
◼
►
Bush era law name.
01:06:29
◼
►
And so anyway,
01:06:30
◼
►
she was part of that.
01:06:32
◼
►
She's worked for the Trump administration.
01:06:33
◼
►
She worked for Meta for a long time.
01:06:35
◼
►
She defended Meta in the FTC case,
01:06:38
◼
►
successfully defended antitrust against the FTC.
01:06:40
◼
►
So people were like,
01:06:41
◼
►
do we want to be,
01:06:42
◼
►
why is Apple hiring someone for Meta,
01:06:44
◼
►
which Apple hates,
01:06:46
◼
►
who worked for these Republican administrations
01:06:49
◼
►
who worked on legislature that was privacy invasive
01:06:51
◼
►
that Apple would not like,
01:06:53
◼
►
because Apple is usually fighting the government
01:06:55
◼
►
when they ask for information.
01:06:56
◼
►
And Lisa Jackson,
01:06:59
◼
►
everybody loved Lisa Jackson
01:07:00
◼
►
and she's doing environment stuff.
01:07:01
◼
►
And now they're like,
01:07:02
◼
►
essentially eliminated that position.
01:07:03
◼
►
Now they don't have an environment person.
01:07:05
◼
►
It's just all going to be like,
01:07:06
◼
►
put those responsibilities pushed elsewhere.
01:07:09
◼
►
And we'll talk about more about that in overtime.
01:07:11
◼
►
My take on this is like,
01:07:13
◼
►
general counselor,
01:07:15
◼
►
like the big lawyer at a hojillion dollar company,
01:07:20
◼
►
I should just say trillion.
01:07:21
◼
►
It's a big enough number and it's actual real.
01:07:24
◼
►
It's a real thing.
01:07:25
◼
►
multi-trillion dollar company like Apple.
01:07:26
◼
►
I do think that her relevant experience
01:07:32
◼
►
defending giant companies against government action
01:07:36
◼
►
and succeeding
01:07:37
◼
►
overrides any of Apple's concerns about her having worked for Meta
01:07:42
◼
►
or Republican administrations
01:07:44
◼
►
or worked on the Patriot Act.
01:07:45
◼
►
Because if you're looking for the general counsel,
01:07:50
◼
►
the big lawyer at your company
01:07:52
◼
►
to provide moral clarity,
01:07:56
◼
►
you're probably looking in the wrong place.
01:07:58
◼
►
People hire lawyers because they have experienced knowledge and win cases.
01:08:03
◼
►
You kind of want,
01:08:05
◼
►
it's like everyone,
01:08:05
◼
►
everyone hates everyone else's lawyer,
01:08:06
◼
►
but everyone's their lawyer to be the biggest,
01:08:09
◼
►
jerk in the entire world.
01:08:12
◼
►
that's true of people,
01:08:15
◼
►
but it's like doubly true of corporations.
01:08:18
◼
►
do you know the issues involved?
01:08:20
◼
►
Can you win these cases?
01:08:22
◼
►
And Apple has
01:08:23
◼
►
plenty of cases
01:08:24
◼
►
where governments
01:08:25
◼
►
are trying to apply regulations on them
01:08:28
◼
►
and fining them
01:08:29
◼
►
and suing them.
01:08:29
◼
►
like for what you,
01:08:31
◼
►
for however much you might hate Meta or whatever,
01:08:34
◼
►
maybe it's just we talk about them so much in the show.
01:08:35
◼
►
Like every government in the world is on their case
01:08:38
◼
►
for a lot of legitimate reasons
01:08:40
◼
►
and maybe some less ones or whatever.
01:08:43
◼
►
So I kind of think,
01:08:46
◼
►
if there's one person
01:08:47
◼
►
you're going to hire in your company
01:08:49
◼
►
where you don't really care
01:08:51
◼
►
like what kind of other bad things they worked for,
01:08:56
◼
►
you can say Facebook is,
01:08:58
◼
►
I don't know.
01:08:59
◼
►
she worked for like the first Trump administration,
01:09:01
◼
►
but not the second,
01:09:02
◼
►
I don't know.
01:09:02
◼
►
She worked for George W. Bush.
01:09:03
◼
►
She's on the Patriot.
01:09:04
◼
►
I get why people are mad.
01:09:06
◼
►
We would prefer a lawyer
01:09:08
◼
►
who is a wonderful person
01:09:10
◼
►
helps small children and the elderly
01:09:12
◼
►
and also wins cases against the government
01:09:15
◼
►
when they sue big,
01:09:16
◼
►
big companies.
01:09:18
◼
►
But I think this is just the nature of the beast
01:09:22
◼
►
for employees that you're hiring,
01:09:23
◼
►
this particular role,
01:09:25
◼
►
the biggest,
01:09:26
◼
►
baddest lawyer in your company,
01:09:27
◼
►
it seems like you would have to sort of
01:09:31
◼
►
look aside of the fact,
01:09:34
◼
►
of the fact they worked at Meta
01:09:35
◼
►
for example,
01:09:36
◼
►
let me hire,
01:09:38
◼
►
a new head designer
01:09:39
◼
►
and let me get it from
01:09:40
◼
►
one of Gruber's favorite punching bags,
01:09:42
◼
►
which I think in his article he described
01:09:43
◼
►
as a company that has no interest
01:09:44
◼
►
in design whatsoever.
01:09:45
◼
►
if Apple brought in a new head of design
01:09:48
◼
►
and brought,
01:09:48
◼
►
pulled them from Amazon,
01:09:49
◼
►
we'd be saying,
01:09:50
◼
►
why are you pulling a new designer
01:09:51
◼
►
But Apple pulling a new general counsel
01:09:57
◼
►
That's my take.
01:09:59
◼
►
I don't really have strong feelings
01:10:02
◼
►
I don't have strong feelings
01:10:03
◼
►
about the lawyer
01:10:04
◼
►
rejiggering.
01:10:06
◼
►
I have somewhat strong feelings
01:10:08
◼
►
about Lisa Jackson retiring.
01:10:10
◼
►
I don't like that
01:10:11
◼
►
we're just kind of letting
01:10:13
◼
►
that role fizzle.
01:10:16
◼
►
Maybe it's like that
01:10:17
◼
►
because there's no one else
01:10:18
◼
►
who can do what she's done.
01:10:20
◼
►
that's such a weird position.
01:10:21
◼
►
I think she was so uniquely
01:10:22
◼
►
suited for it.
01:10:23
◼
►
I don't know.
01:10:24
◼
►
it is weird and concerning,
01:10:27
◼
►
we'll talk about this more
01:10:28
◼
►
in overtime,
01:10:28
◼
►
because we're going to talk
01:10:30
◼
►
about Apple and the environment,
01:10:31
◼
►
but that's another thing
01:10:32
◼
►
people are upset about.
01:10:33
◼
►
because wasn't the position
01:10:34
◼
►
created for her?
01:10:35
◼
►
wasn't she the first person?
01:10:37
◼
►
It was basically to get her
01:10:38
◼
►
to work at Apple,
01:10:39
◼
►
you're going to be this new thing.
01:10:40
◼
►
And now when she's leaving,
01:10:41
◼
►
the position is going with her.
01:10:42
◼
►
So we'll see how that turns out.
01:10:44
◼
►
people are trying to,
01:10:46
◼
►
ascribe it to,
01:10:47
◼
►
in Trump era America,
01:10:49
◼
►
where Apple's trying to get rid
01:10:51
◼
►
of environmental stuff.
01:10:51
◼
►
I don't think this says that.
01:10:53
◼
►
And you know,
01:10:54
◼
►
I'd be the first person
01:10:57
◼
►
throw Tim Cook under the bus
01:10:58
◼
►
for that kind of thing.
01:10:59
◼
►
But I don't think this means that.
01:11:03
◼
►
what I suspect
01:11:07
◼
►
wanted to retire
01:11:08
◼
►
for whatever her reasons were.
01:11:11
◼
►
you can guess.
01:11:12
◼
►
There's plenty of reasons
01:11:13
◼
►
why somebody
01:11:14
◼
►
who works for,
01:11:15
◼
►
works on environmental issues
01:11:17
◼
►
in a prominent role
01:11:19
◼
►
in America right now
01:11:21
◼
►
you know what,
01:11:21
◼
►
enough is enough
01:11:22
◼
►
and just retire.
01:11:25
◼
►
there's enough
01:11:26
◼
►
of environmental care
01:11:29
◼
►
built into Apple
01:11:32
◼
►
I'm not that worried
01:11:33
◼
►
indicating anything
01:11:37
◼
►
that's not the only news.
01:11:38
◼
►
On December 6th,
01:11:40
◼
►
reading from Mark Gurman,
01:11:42
◼
►
Johnny Shruji,
01:11:43
◼
►
the Senior Vice President
01:11:44
◼
►
of Hardware Technologies
01:11:45
◼
►
and one of Apple's
01:11:46
◼
►
most respected executives,
01:11:48
◼
►
recently told Tim Cook
01:11:49
◼
►
that he is seriously
01:11:50
◼
►
considering leaving
01:11:51
◼
►
in the near future,
01:11:51
◼
►
according to people
01:11:52
◼
►
with knowledge of the matter.
01:11:53
◼
►
the architect of Apple's
01:11:55
◼
►
prized in-house chips effort,
01:11:56
◼
►
has informed colleagues
01:11:57
◼
►
that he intends to join
01:11:58
◼
►
another company
01:11:59
◼
►
if he ultimately departs.
01:12:00
◼
►
Cook has been working
01:12:01
◼
►
aggressively to retain him,
01:12:02
◼
►
an effort that included
01:12:03
◼
►
a substantial pay package
01:12:04
◼
►
and the potential
01:12:05
◼
►
of more responsibility
01:12:06
◼
►
down the road.
01:12:06
◼
►
One scenario floated
01:12:07
◼
►
internally by some executives
01:12:09
◼
►
involves elevating him
01:12:10
◼
►
into the role
01:12:10
◼
►
of Chief Technology Officer.
01:12:11
◼
►
But that change
01:12:13
◼
►
would likely require
01:12:14
◼
►
to be promoted CEO,
01:12:15
◼
►
a step the company
01:12:16
◼
►
may not be ready to take.
01:12:17
◼
►
And some people within Apple
01:12:18
◼
►
have said that Shruji
01:12:19
◼
►
would prefer not to work
01:12:20
◼
►
under a different CEO,
01:12:20
◼
►
even with an expanded title.
01:12:22
◼
►
If Shruji does depart,
01:12:24
◼
►
the company would likely
01:12:24
◼
►
tap one of his two
01:12:25
◼
►
top lieutenants
01:12:26
◼
►
to replace him.
01:12:27
◼
►
Then, two days later,
01:12:29
◼
►
on December 8th,
01:12:30
◼
►
a new article,
01:12:31
◼
►
Apple chip chief
01:12:33
◼
►
he's not leaving
01:12:34
◼
►
anytime soon.
01:12:34
◼
►
Johnny Shruji
01:12:35
◼
►
told staff on Monday
01:12:36
◼
►
that he'll stay
01:12:37
◼
►
at the iPhone maker
01:12:38
◼
►
I know you've been reading
01:12:40
◼
►
all kinds of rumors
01:12:40
◼
►
and speculations
01:12:41
◼
►
about my future at Apple
01:12:42
◼
►
and I feel that you need
01:12:43
◼
►
to hear from me directly,
01:12:43
◼
►
he said in a memo
01:12:44
◼
►
to his division.
01:12:45
◼
►
I love my team
01:12:46
◼
►
and I love my job at Apple
01:12:47
◼
►
and I don't plan on
01:12:48
◼
►
leaving anytime soon.
01:12:49
◼
►
That's also Gruber,
01:12:52
◼
►
Gurman on December 6th
01:12:53
◼
►
Suruji might be leaving
01:12:54
◼
►
and then on December 8th,
01:12:56
◼
►
Gurman also then follows up
01:13:00
◼
►
Suruji sent this memo
01:13:01
◼
►
and said that he's not leaving.
01:13:03
◼
►
so good on Gurman for correcting
01:13:05
◼
►
himself quickly,
01:13:06
◼
►
although again,
01:13:07
◼
►
I'm not necessarily sure
01:13:08
◼
►
this is a correction
01:13:09
◼
►
because I don't think
01:13:09
◼
►
these stories are contradictory.
01:13:10
◼
►
When you get information
01:13:13
◼
►
it may be about the past.
01:13:15
◼
►
It may be that Suruji
01:13:17
◼
►
did express a potential desire
01:13:19
◼
►
and Cook did work aggressively
01:13:20
◼
►
to retain him
01:13:21
◼
►
and succeeded in retaining him.
01:13:23
◼
►
And then when the story breaks,
01:13:26
◼
►
this is all in the past
01:13:27
◼
►
and Suruji writes a memo
01:13:30
◼
►
I'm not going anywhere.
01:13:31
◼
►
I'm staying here.
01:13:31
◼
►
I love you all.
01:13:32
◼
►
Everything's great
01:13:33
◼
►
because it is.
01:13:34
◼
►
because Tim Cook retained him
01:13:37
◼
►
convincing him to stay.
01:13:38
◼
►
Tim Cook reportedly
01:13:40
◼
►
convinced Johnny Ive to stay
01:13:41
◼
►
way longer than we all wish he did.
01:13:42
◼
►
And so maybe that's a thing
01:13:43
◼
►
that he's good at
01:13:44
◼
►
and maybe that's a thing
01:13:45
◼
►
that happened.
01:13:48
◼
►
what I've heard
01:13:49
◼
►
is that everyone's saying,
01:13:50
◼
►
Gurman was the first person
01:13:51
◼
►
to break this.
01:13:52
◼
►
Johnny Suruji
01:13:52
◼
►
might be leaving story.
01:13:54
◼
►
I seem to recall
01:13:55
◼
►
seeing it multiple times,
01:13:56
◼
►
probably also from Gurman.
01:13:57
◼
►
So this may have been
01:13:58
◼
►
a thing that was
01:14:02
◼
►
maybe we talked about it
01:14:03
◼
►
and I was like,
01:14:03
◼
►
if he's going to,
01:14:04
◼
►
it was in a Slack channel
01:14:06
◼
►
my online world
01:14:08
◼
►
is mixed together
01:14:09
◼
►
very much these days.
01:14:11
◼
►
the idea was like,
01:14:12
◼
►
Suruji might be leaving.
01:14:13
◼
►
But if he left,
01:14:15
◼
►
would he really go
01:14:16
◼
►
to another company
01:14:17
◼
►
or wouldn't he just retire?
01:14:18
◼
►
Because again,
01:14:18
◼
►
all these people
01:14:19
◼
►
at a high level
01:14:20
◼
►
who've been there for years,
01:14:21
◼
►
they're all fabulously wealthy
01:14:22
◼
►
because the salaries
01:14:23
◼
►
are high at that level
01:14:24
◼
►
and they have Apple stock
01:14:25
◼
►
and Apple stock
01:14:26
◼
►
has been going up.
01:14:26
◼
►
So all these people
01:14:27
◼
►
can retire easily.
01:14:29
◼
►
And Suruji is of the age,
01:14:30
◼
►
you're like,
01:14:31
◼
►
you probably want to retire,
01:14:32
◼
►
You got your money,
01:14:34
◼
►
you don't have to wait
01:14:35
◼
►
until you're like
01:14:36
◼
►
super duper old to retire.
01:14:37
◼
►
Why would he go work
01:14:38
◼
►
at another company?
01:14:40
◼
►
And as Gruber pointed out
01:14:41
◼
►
in the recent episode
01:14:41
◼
►
of Dithering,
01:14:42
◼
►
where would he go
01:14:43
◼
►
that's more exciting
01:14:44
◼
►
in terms of chip design
01:14:45
◼
►
Because Apple is
01:14:46
◼
►
one of the leaders
01:14:48
◼
►
in the kind of chip design
01:14:50
◼
►
that he's doing,
01:14:51
◼
►
unless he wants to do
01:14:51
◼
►
a different kind of chip design
01:14:52
◼
►
that Apple doesn't do.
01:14:53
◼
►
And everyone keeps saying,
01:14:57
◼
►
talk about someone
01:14:58
◼
►
who's successful.
01:14:58
◼
►
Part of the Apple,
01:15:00
◼
►
part of the company,
01:15:00
◼
►
part of Apple
01:15:01
◼
►
that's been doing really well
01:15:02
◼
►
is the chip design
01:15:03
◼
►
and he's the head of that.
01:15:04
◼
►
So he's been knocking
01:15:06
◼
►
it out of the park.
01:15:06
◼
►
Why would he,
01:15:07
◼
►
is he leaving at top?
01:15:09
◼
►
Where would he go?
01:15:09
◼
►
where he thinks
01:15:10
◼
►
he's going to top himself?
01:15:11
◼
►
And to that,
01:15:12
◼
►
I would say,
01:15:13
◼
►
Apple's chip design
01:15:13
◼
►
has absolutely been
01:15:14
◼
►
knocking it out of the park.
01:15:15
◼
►
I think Gruber said,
01:15:16
◼
►
no one would have
01:15:17
◼
►
anything bad to say
01:15:18
◼
►
about his work.
01:15:19
◼
►
And I was like,
01:15:19
◼
►
there is one area
01:15:21
◼
►
where the Johnny
01:15:23
◼
►
Shuruchi regime
01:15:25
◼
►
has failed to produce.
01:15:27
◼
►
And it was a thing
01:15:29
◼
►
that they were trying
01:15:30
◼
►
to do when they
01:15:31
◼
►
switched from Intel
01:15:33
◼
►
to Apple Silicon.
01:15:33
◼
►
They had plans
01:15:35
◼
►
all the Intel chips
01:15:36
◼
►
with even better ones
01:15:38
◼
►
made with Apple Silicon.
01:15:39
◼
►
And they did that
01:15:40
◼
►
for every chip
01:15:41
◼
►
except for the ones
01:15:41
◼
►
in the Mac Pro.
01:15:42
◼
►
And they had planned it.
01:15:43
◼
►
There was rumors,
01:15:44
◼
►
there was designs,
01:15:44
◼
►
there was diagrams,
01:15:45
◼
►
they were going to do it
01:15:46
◼
►
and they've just never,
01:15:47
◼
►
ever done it.
01:15:48
◼
►
Nobody cares about that.
01:15:50
◼
►
I get nobody cares.
01:15:51
◼
►
Johnny Shuruchi
01:15:52
◼
►
is a champion
01:15:53
◼
►
of the world
01:15:54
◼
►
and he's done
01:15:54
◼
►
some amazing things
01:15:55
◼
►
for the chips
01:15:55
◼
►
that actually matter
01:15:57
◼
►
So he gets an A plus
01:15:59
◼
►
first place gold medal.
01:16:00
◼
►
I give it to him,
01:16:02
◼
►
but it is not true
01:16:03
◼
►
to say that there
01:16:04
◼
►
is nothing bad
01:16:05
◼
►
about Johnny Shuruchi's
01:16:06
◼
►
time at Apple.
01:16:06
◼
►
There is one tiny little thing
01:16:08
◼
►
that I personally
01:16:08
◼
►
can say about it.
01:16:09
◼
►
You are the only human
01:16:10
◼
►
that has anything bad to say.
01:16:11
◼
►
here's the thing.
01:16:12
◼
►
They plan to do it,
01:16:13
◼
►
It's not just like me
01:16:14
◼
►
on the outside wishing a thing.
01:16:15
◼
►
It's a thing that was
01:16:16
◼
►
on their roadmap
01:16:17
◼
►
and they just never did it.
01:16:18
◼
►
So it's not like
01:16:19
◼
►
they decided
01:16:20
◼
►
we're not going to do this.
01:16:21
◼
►
They wanted to do it.
01:16:22
◼
►
They tried to do it.
01:16:23
◼
►
They have not been able to do it.
01:16:24
◼
►
So in that way,
01:16:25
◼
►
it is one of those
01:16:26
◼
►
very, very minor
01:16:27
◼
►
sort of internal failures.
01:16:28
◼
►
Kind of like
01:16:29
◼
►
making their own modem chips,
01:16:30
◼
►
which they wanted to do
01:16:31
◼
►
for a long time
01:16:32
◼
►
and for a long time
01:16:33
◼
►
they failed to do
01:16:34
◼
►
and it took them,
01:16:34
◼
►
they took them a while
01:16:35
◼
►
but they eventually did do it.
01:16:36
◼
►
It's a thing they wanted to do.
01:16:37
◼
►
I think Apple still potentially
01:16:40
◼
►
wants to do something like this
01:16:43
◼
►
to make a higher power chip
01:16:44
◼
►
or whatever,
01:16:45
◼
►
and you know,
01:16:45
◼
►
the rumors were
01:16:46
◼
►
that it's not anywhere
01:16:46
◼
►
on their own map
01:16:47
◼
►
until like the M7
01:16:48
◼
►
or something,
01:16:48
◼
►
which we were rapidly approaching
01:16:49
◼
►
because time passes.
01:16:51
◼
►
So that's why I think
01:16:54
◼
►
it's fair to put
01:16:55
◼
►
a tiny little ding
01:16:56
◼
►
on the otherwise
01:16:58
◼
►
sterling record
01:16:59
◼
►
this is a thing
01:17:00
◼
►
you were actually tasked with
01:17:02
◼
►
that the company wanted to do
01:17:03
◼
►
that it makes sense
01:17:05
◼
►
for you to want to do
01:17:06
◼
►
because you're transitioning
01:17:07
◼
►
from one set of chips
01:17:08
◼
►
to a new one
01:17:08
◼
►
and you want to have
01:17:09
◼
►
replacements that are better
01:17:10
◼
►
than all the ones
01:17:11
◼
►
you had before
01:17:11
◼
►
in all possible ways
01:17:12
◼
►
and this one little area
01:17:13
◼
►
that doesn't even matter.
01:17:14
◼
►
I know it's an area
01:17:16
◼
►
where it failed.
01:17:17
◼
►
I would have expected
01:17:18
◼
►
him to retire.
01:17:20
◼
►
why would you go
01:17:21
◼
►
to another company?
01:17:22
◼
►
Where are you going to go?
01:17:22
◼
►
What have you got left to prove?
01:17:23
◼
►
You could same thing
01:17:25
◼
►
could be said of Johnny Ive,
01:17:26
◼
►
but some people
01:17:26
◼
►
just want to keep working,
01:17:29
◼
►
who knows if that rumor is true,
01:17:30
◼
►
but the rumor was
01:17:31
◼
►
he was going to leave Apple
01:17:32
◼
►
and go somewhere else
01:17:33
◼
►
I just can't imagine
01:17:34
◼
►
where he would have gone.
01:17:35
◼
►
But apparently,
01:17:35
◼
►
according to his
01:17:37
◼
►
intended to be leaked memo,
01:17:39
◼
►
he loves everything there.
01:17:41
◼
►
he's staying in Apple.
01:17:42
◼
►
He has no plans
01:17:44
◼
►
But of course,
01:17:45
◼
►
plans change every day,
01:17:46
◼
►
so we'll keep an eye out.
01:17:48
◼
►
going back to his
01:17:49
◼
►
December 6th,
01:17:50
◼
►
so the first post.
01:17:51
◼
►
The recent shifts
01:17:52
◼
►
are already reshaping
01:17:53
◼
►
Apple's power structure.
01:17:54
◼
►
More authority
01:17:55
◼
►
is now flowing
01:17:55
◼
►
to a quartet of executives.
01:17:57
◼
►
Ternus serves
01:17:58
◼
►
as chief at EQ,
01:17:59
◼
►
software head
01:18:01
◼
►
Craig Federighi,
01:18:02
◼
►
and new COO Subicon.
01:18:03
◼
►
Apple's AI efforts
01:18:05
◼
►
have been redistributed
01:18:06
◼
►
across its leadership
01:18:07
◼
►
with Federighi
01:18:07
◼
►
becoming the company's
01:18:09
◼
►
de facto AI chief.
01:18:10
◼
►
Ternus is also poised
01:18:11
◼
►
to take a starring role
01:18:13
◼
►
in the celebration
01:18:13
◼
►
of Apple's 50th anniversary,
01:18:14
◼
►
further raising his profile.
01:18:16
◼
►
And he's been given
01:18:16
◼
►
more responsibility
01:18:17
◼
►
over robotics
01:18:18
◼
►
and smart glasses
01:18:18
◼
►
to areas seen
01:18:20
◼
►
as future growth drivers.
01:18:21
◼
►
Further reorganization
01:18:23
◼
►
Deirdre O'Brien,
01:18:24
◼
►
head of retail
01:18:24
◼
►
and human resources,
01:18:25
◼
►
has been with Apple
01:18:26
◼
►
for more than 35 years,
01:18:27
◼
►
while marketing chief
01:18:27
◼
►
Greg Joswiak
01:18:28
◼
►
has spent four decades
01:18:29
◼
►
at the company.
01:18:30
◼
►
Apple has elevated
01:18:31
◼
►
the key lieutenants
01:18:32
◼
►
under both executives,
01:18:33
◼
►
preparing for their
01:18:34
◼
►
eventual retirements.
01:18:35
◼
►
Yeah, this is kind of
01:18:36
◼
►
the story this week.
01:18:37
◼
►
Continuing executive exodus
01:18:40
◼
►
and reshuffling at Apple,
01:18:41
◼
►
which I agree with
01:18:42
◼
►
what everyone else has said.
01:18:43
◼
►
I don't find this
01:18:44
◼
►
as a concerning thing.
01:18:46
◼
►
As Gruber said,
01:18:47
◼
►
many people are giddy
01:18:47
◼
►
about some of the departures.
01:18:50
◼
►
But it's just an age-based turnover
01:18:52
◼
►
and it makes sense for them
01:18:54
◼
►
to sort of, you know,
01:18:55
◼
►
kind of all transition
01:18:57
◼
►
around the same time.
01:18:59
◼
►
Tim Cook being the big departure,
01:19:00
◼
►
which will eventually happen,
01:19:01
◼
►
you know, whenever.
01:19:02
◼
►
People get old.
01:19:04
◼
►
People want to retire.
01:19:05
◼
►
People want to move on.
01:19:06
◼
►
People have been
01:19:06
◼
►
in the company for decades.
01:19:07
◼
►
It's a changing of the guard.
01:19:08
◼
►
And I think it's all good.
01:19:11
◼
►
Like, as I've written about,
01:19:14
◼
►
I think there needs to be turnover,
01:19:15
◼
►
both at the top
01:19:16
◼
►
and everybody else underneath them.
01:19:17
◼
►
I think it's healthy
01:19:18
◼
►
for that to happen.
01:19:19
◼
►
It's been great to have
01:19:20
◼
►
the continuity of like
01:19:21
◼
►
the old school Apple folks
01:19:24
◼
►
sort of keeping that culture alive.
01:19:26
◼
►
But we've seen how that can fail
01:19:29
◼
►
in terms of maybe blind spots
01:19:32
◼
►
for newer technologies
01:19:32
◼
►
and not making the right moves on AI.
01:19:34
◼
►
But also at how like
01:19:37
◼
►
those old school people
01:19:38
◼
►
who have been to the company
01:19:39
◼
►
for decades being unable
01:19:41
◼
►
to stop something like Alan Dye
01:19:43
◼
►
ruining the user interface
01:19:44
◼
►
to all their products, right?
01:19:45
◼
►
So like, what is the point of like,
01:19:46
◼
►
oh, it's great.
01:19:47
◼
►
We have these people.
01:19:47
◼
►
We have this continuity of leadership.
01:19:48
◼
►
We have this leadership team
01:19:49
◼
►
that like this page hasn't changed
01:19:51
◼
►
in a real long time.
01:19:51
◼
►
It's very stable.
01:19:52
◼
►
These people have been with the company.
01:19:53
◼
►
They really know the spirit of Apple.
01:19:54
◼
►
The spirit of Apple
01:19:55
◼
►
doesn't do anybody any good
01:19:57
◼
►
unless it manifests
01:19:58
◼
►
in preventing the company
01:20:01
◼
►
from doing things
01:20:02
◼
►
that are clearly against
01:20:03
◼
►
the spirit of Apple.
01:20:03
◼
►
And in many, many ways recently
01:20:05
◼
►
that has not been happening.
01:20:06
◼
►
So that's when you say,
01:20:07
◼
►
okay, your spirit of Apple,
01:20:09
◼
►
you know, sort of reason
01:20:11
◼
►
for you being in your job 40 years,
01:20:13
◼
►
that no longer flies.
01:20:15
◼
►
So probably you should retire
01:20:17
◼
►
because you're kind of retirement age
01:20:18
◼
►
and let someone else have a chance
01:20:19
◼
►
and let's see a changing of the guard.
01:20:21
◼
►
Let's see some Apple turnover.
01:20:23
◼
►
And it's happening.
01:20:25
◼
►
I mean, even when people
01:20:26
◼
►
like Lisa Jackson leave
01:20:26
◼
►
that everybody loved,
01:20:27
◼
►
like, you know, again,
01:20:28
◼
►
people move on,
01:20:29
◼
►
get old, retire.
01:20:30
◼
►
you know, good luck to them.
01:20:32
◼
►
I'm happy to see a lot of turnover.
01:20:34
◼
►
And, you know,
01:20:35
◼
►
as great as Johnny Cerugi is,
01:20:37
◼
►
it's, you know, if he left,
01:20:39
◼
►
I don't think it would be
01:20:39
◼
►
the end of the world.
01:20:40
◼
►
I think what's much more concerning
01:20:41
◼
►
are those rumors
01:20:42
◼
►
that we talked about,
01:20:43
◼
►
you know, many months ago
01:20:44
◼
►
about Apple's Silicon team under him,
01:20:47
◼
►
those people leaving
01:20:48
◼
►
to go work for other companies.
01:20:50
◼
►
That's way more concerning
01:20:51
◼
►
than the head of that thing.
01:20:53
◼
►
Because I think that organization
01:20:54
◼
►
is very functional.
01:20:55
◼
►
And I think, you know,
01:20:56
◼
►
if he were ever to leave,
01:20:57
◼
►
there are probably people under him
01:20:58
◼
►
who could take over his role.
01:21:00
◼
►
And perhaps his biggest expertise
01:21:02
◼
►
was sort of like,
01:21:02
◼
►
we're going to make
01:21:04
◼
►
all our own chips now.
01:21:05
◼
►
Get that effort rolling from zero,
01:21:08
◼
►
you know, from, you know,
01:21:09
◼
►
buying PA Semi
01:21:10
◼
►
and like getting him to sort of
01:21:11
◼
►
take all those people
01:21:13
◼
►
and, you know,
01:21:13
◼
►
go to the Apple Silicon era.
01:21:14
◼
►
Keeping that machine running
01:21:16
◼
►
is easier than starting it up from zero.
01:21:19
◼
►
I wouldn't be as concerned
01:21:20
◼
►
if he left or retired
01:21:22
◼
►
or went somewhere else.
01:21:23
◼
►
But I have been concerned
01:21:24
◼
►
with sort of the brain drain
01:21:26
◼
►
from the rumored brain drain
01:21:28
◼
►
from under him.
01:21:28
◼
►
And the same thing
01:21:29
◼
►
with what Gruber talked about,
01:21:30
◼
►
which again,
01:21:31
◼
►
I'm assuming is sourced,
01:21:31
◼
►
even though he's not like
01:21:32
◼
►
pinpointing the sources
01:21:34
◼
►
or telling you how many people said this
01:21:35
◼
►
of designers
01:21:36
◼
►
who left Apple
01:21:38
◼
►
to go elsewhere
01:21:38
◼
►
because they didn't like
01:21:40
◼
►
the direction Alan Dye
01:21:40
◼
►
was doing things.
01:21:41
◼
►
Like we know designers left,
01:21:43
◼
►
like when Johnny Ive left,
01:21:44
◼
►
basically the whole team
01:21:45
◼
►
who was loyal to him
01:21:46
◼
►
left with him
01:21:46
◼
►
and went to work with him
01:21:48
◼
►
at Love From
01:21:48
◼
►
or working with him
01:21:49
◼
►
on the open AI stuff
01:21:50
◼
►
or whatever.
01:21:51
◼
►
And a lot of times
01:21:52
◼
►
you can look at that and say,
01:21:52
◼
►
those are just his friends.
01:21:53
◼
►
They wanted to go
01:21:54
◼
►
where he's going.
01:21:55
◼
►
But here's Gruber saying
01:21:57
◼
►
another factor in that is
01:21:59
◼
►
they didn't want to stay
01:22:00
◼
►
with someone telling them
01:22:01
◼
►
with someone leading them
01:22:03
◼
►
who doesn't know
01:22:03
◼
►
what they're doing
01:22:04
◼
►
and is telling them
01:22:04
◼
►
to do things
01:22:05
◼
►
that they disagree with.
01:22:06
◼
►
So that is way more concerning
01:22:08
◼
►
than the people
01:22:10
◼
►
at the top leaving.
01:22:10
◼
►
So I think the people
01:22:11
◼
►
at the top need to rotate
01:22:12
◼
►
and hopefully
01:22:13
◼
►
new people at the top
01:22:15
◼
►
will be more proactive
01:22:17
◼
►
about preventing bad things
01:22:19
◼
►
from happening
01:22:20
◼
►
in the company.
01:22:20
◼
►
So if John Ternus
01:22:21
◼
►
becomes CEO,
01:22:22
◼
►
he can make a lot of decisions
01:22:23
◼
►
that could change stuff there.
01:22:24
◼
►
If John Ternus was CEO,
01:22:25
◼
►
would he have allowed
01:22:26
◼
►
Alan Dye to fester
01:22:27
◼
►
as long as he did
01:22:28
◼
►
or would he have done
01:22:29
◼
►
something differently?
01:22:30
◼
►
I'm definitely optimistic
01:22:33
◼
►
about the turnover right now.
01:22:34
◼
►
it can go bad.
01:22:35
◼
►
Things could be worse
01:22:36
◼
►
than they are now
01:22:36
◼
►
instead of better,
01:22:37
◼
►
but it's time for some new folks
01:22:39
◼
►
to have a shot at this.
01:22:41
◼
►
anytime that you change leadership,
01:22:43
◼
►
a lot of stuff gets shaken up
01:22:45
◼
►
and you are rolling the dice.
01:22:46
◼
►
we don't know,
01:22:49
◼
►
pick whoever,
01:22:49
◼
►
whatever the theory is.
01:22:50
◼
►
It seems like there's
01:22:52
◼
►
a lot of smoke
01:22:53
◼
►
behind the Ternus fire here.
01:22:55
◼
►
we don't know what kind of CEO
01:22:56
◼
►
John Ternus would be
01:22:56
◼
►
and we don't know
01:22:58
◼
►
what kind of challenges
01:22:58
◼
►
he would face
01:22:59
◼
►
during his tenure at Apple.
01:23:03
◼
►
like Tim Cook has had to deal
01:23:04
◼
►
with a lot of,
01:23:06
◼
►
conditions and events
01:23:08
◼
►
and dynamics
01:23:08
◼
►
that he probably
01:23:11
◼
►
could not have predicted
01:23:11
◼
►
when he first got on the job
01:23:14
◼
►
and that Steve Jobs...
01:23:14
◼
►
None of us predicted.
01:23:18
◼
►
when basically recommending
01:23:20
◼
►
Tim Cook for the job,
01:23:21
◼
►
he couldn't have known
01:23:22
◼
►
all the stuff that Tim Cook
01:23:23
◼
►
was going to face either.
01:23:25
◼
►
you're rolling the dice
01:23:26
◼
►
with anybody
01:23:27
◼
►
and we don't know
01:23:29
◼
►
how it's going to be.
01:23:30
◼
►
But I've said
01:23:31
◼
►
for a long time,
01:23:33
◼
►
I've said that
01:23:33
◼
►
I'm ready for some new,
01:23:35
◼
►
some fresh blood
01:23:37
◼
►
in a lot of these
01:23:37
◼
►
high up ranks
01:23:38
◼
►
for lots of reasons.
01:23:40
◼
►
Not all of them are bad.
01:23:41
◼
►
Some of them are just,
01:23:42
◼
►
generational turnover.
01:23:44
◼
►
I'm not a huge fan
01:23:46
◼
►
by any means.
01:23:47
◼
►
There was that report
01:23:49
◼
►
or that part
01:23:50
◼
►
of the government report
01:23:52
◼
►
Tim Cook has like
01:23:52
◼
►
an unexplained tremor
01:23:54
◼
►
in his hands
01:23:55
◼
►
and people have noticed.
01:23:55
◼
►
I wouldn't read
01:23:57
◼
►
too much into that
01:23:58
◼
►
if it's even true.
01:23:59
◼
►
I don't think
01:24:00
◼
►
the dexterity
01:24:01
◼
►
of his right hand
01:24:02
◼
►
is essential
01:24:03
◼
►
to his job at CEO.
01:24:04
◼
►
He's not a professional athlete.
01:24:06
◼
►
so I wouldn't read
01:24:07
◼
►
too much into that.
01:24:07
◼
►
If he does have
01:24:08
◼
►
a health problem,
01:24:09
◼
►
I'm not going to
01:24:09
◼
►
take joy in that.
01:24:10
◼
►
But I do want Apple
01:24:12
◼
►
to have new leadership.
01:24:14
◼
►
I don't want it
01:24:15
◼
►
to be that way,
01:24:16
◼
►
but I want Apple
01:24:17
◼
►
to have new leadership.
01:24:18
◼
►
And I'm very much
01:24:20
◼
►
looking forward
01:24:21
◼
►
to what the next generation
01:24:23
◼
►
because like
01:24:24
◼
►
there was a great segment
01:24:26
◼
►
the last two episodes
01:24:28
◼
►
where, you know,
01:24:29
◼
►
especially Jason
01:24:30
◼
►
was going in deep
01:24:32
◼
►
how when you are
01:24:33
◼
►
rising up the ranks,
01:24:35
◼
►
if there's nowhere
01:24:36
◼
►
for you to go
01:24:37
◼
►
above a certain level,
01:24:38
◼
►
you tend to often
01:24:41
◼
►
to a different company
01:24:43
◼
►
or go, you know,
01:24:43
◼
►
go do something else
01:24:44
◼
►
because you hit a ceiling
01:24:45
◼
►
and if the person
01:24:47
◼
►
is not going to retire
01:24:48
◼
►
for a long time,
01:24:49
◼
►
then you kind of
01:24:51
◼
►
have nowhere to go.
01:24:52
◼
►
So there is a lot
01:24:53
◼
►
of that, you know,
01:24:55
◼
►
and upper-level talent
01:24:56
◼
►
that shuffles around
01:24:58
◼
►
for a different company,
01:25:01
◼
►
maybe that's what
01:25:02
◼
►
happened with Alan Dye.
01:25:03
◼
►
It just happened
01:25:03
◼
►
to benefit us.
01:25:04
◼
►
And on that front though,
01:25:07
◼
►
it's not just like
01:25:07
◼
►
the person behind you
01:25:09
◼
►
is never going to leave
01:25:09
◼
►
because you'll never
01:25:10
◼
►
get their position.
01:25:11
◼
►
The other part of that
01:25:13
◼
►
is maybe the people
01:25:15
◼
►
are never going
01:25:16
◼
►
to promote you.
01:25:16
◼
►
Like, maybe there's places
01:25:18
◼
►
for you to be promoted too,
01:25:19
◼
►
but the people above you
01:25:21
◼
►
have got a vendetta
01:25:23
◼
►
or disagree with you
01:25:24
◼
►
fundamentally about something
01:25:25
◼
►
and you feel trapped
01:25:26
◼
►
in the company
01:25:27
◼
►
not because you need
01:25:27
◼
►
someone to leave
01:25:28
◼
►
so you can take their job
01:25:29
◼
►
but because they don't
01:25:31
◼
►
and won't promote you
01:25:32
◼
►
so you leave to go else.
01:25:33
◼
►
Like, that's the real danger
01:25:34
◼
►
and brain drain
01:25:35
◼
►
in companies
01:25:36
◼
►
the super important people
01:25:38
◼
►
on your leadership page leave.
01:25:39
◼
►
It's that the sort of
01:25:40
◼
►
mid-level and low-level
01:25:41
◼
►
people will leave
01:25:42
◼
►
for all the reasons
01:25:43
◼
►
that they leave
01:25:43
◼
►
and one of those reasons
01:25:44
◼
►
there's some bad manager
01:25:46
◼
►
that the manager
01:25:47
◼
►
two or three levels above
01:25:48
◼
►
should have gotten rid
01:25:49
◼
►
of the company ages ago
01:25:51
◼
►
Like, you know,
01:25:52
◼
►
for example,
01:25:52
◼
►
someone who has
01:25:52
◼
►
creating a toxic work environment
01:25:54
◼
►
and higher-level executives
01:25:56
◼
►
run cover for them
01:25:57
◼
►
because they're part
01:25:57
◼
►
of the boys club.
01:25:58
◼
►
You know what I mean?
01:25:58
◼
►
Like, that causes
01:26:00
◼
►
hundreds of people
01:26:02
◼
►
many levels below
01:26:03
◼
►
to say maybe
01:26:04
◼
►
look elsewhere
01:26:05
◼
►
and that leadership
01:26:07
◼
►
is not allowing
01:26:08
◼
►
that to happen.
01:26:09
◼
►
sometimes it's because
01:26:10
◼
►
you hit the ceiling
01:26:11
◼
►
and you can't get promoted
01:26:12
◼
►
anymore but sometimes
01:26:13
◼
►
it's because
01:26:13
◼
►
you can't even get promoted
01:26:14
◼
►
from level one
01:26:15
◼
►
to level two
01:26:15
◼
►
because you have
01:26:17
◼
►
a bad manager above you
01:26:18
◼
►
that you can't get rid of
01:26:19
◼
►
in the company.
01:26:19
◼
►
Yeah, and so what I'm looking forward
01:26:22
◼
►
to is the shuffling up
01:26:24
◼
►
because what tends to happen
01:26:25
◼
►
like, you know,
01:26:26
◼
►
one thing that Jason mentioned
01:26:27
◼
►
I believe on Upgrade
01:26:29
◼
►
that like when Tim Cook
01:26:31
◼
►
took over from Steve Jobs
01:26:32
◼
►
like the very first day
01:26:34
◼
►
he brought back
01:26:35
◼
►
Apple's charitable
01:26:36
◼
►
giving matching program
01:26:38
◼
►
that like Steve Jobs
01:26:39
◼
►
just hated that kind of thing
01:26:40
◼
►
and would never allow it.
01:26:41
◼
►
Tim Cook had a list
01:26:42
◼
►
of stuff to change
01:26:44
◼
►
it seemed like pretty good stuff.
01:26:46
◼
►
Every time somebody
01:26:48
◼
►
really high up
01:26:49
◼
►
you have a chance
01:26:51
◼
►
to be elevated
01:26:52
◼
►
into that role
01:26:53
◼
►
who has one of those
01:26:55
◼
►
like to-do lists
01:26:55
◼
►
that like for whatever reason
01:26:57
◼
►
the previous leader
01:26:58
◼
►
just wouldn't do it
01:26:59
◼
►
or you couldn't convince
01:27:00
◼
►
them to do it
01:27:00
◼
►
and you know
01:27:01
◼
►
it's the right idea.
01:27:02
◼
►
Sometimes it's not
01:27:03
◼
►
but a lot of times it is
01:27:04
◼
►
and so whenever there is
01:27:06
◼
►
that this kind of turnover
01:27:07
◼
►
you, you know,
01:27:09
◼
►
you get rid of like
01:27:09
◼
►
personalities
01:27:13
◼
►
that were blocking
01:27:14
◼
►
some good ideas
01:27:15
◼
►
from happening.
01:27:15
◼
►
So it tends to be positive.
01:27:17
◼
►
Now there's also,
01:27:18
◼
►
there's learning curves,
01:27:19
◼
►
there's mistakes
01:27:20
◼
►
that are made along the way
01:27:21
◼
►
but typically
01:27:22
◼
►
responsibly done turnover
01:27:25
◼
►
when you have a good bench
01:27:26
◼
►
typically results
01:27:28
◼
►
in some pretty good stuff
01:27:29
◼
►
There is a lot of smoke
01:27:31
◼
►
behind the fire now
01:27:33
◼
►
of this being,
01:27:34
◼
►
near the end
01:27:35
◼
►
of the Tim Cook era
01:27:35
◼
►
and when you have
01:27:37
◼
►
a CEO transition
01:27:38
◼
►
in particular
01:27:38
◼
►
then that tends
01:27:40
◼
►
to cycle out
01:27:42
◼
►
a lot of the people
01:27:42
◼
►
around the CEO
01:27:43
◼
►
and right below the CEO.
01:27:46
◼
►
who does not
01:27:48
◼
►
who maybe wanted
01:27:49
◼
►
they're very likely
01:27:51
◼
►
maybe a little bit
01:27:52
◼
►
earlier than planned
01:27:54
◼
►
or whatever.
01:27:56
◼
►
doesn't get along
01:27:57
◼
►
with the new dynamic
01:27:59
◼
►
might get forced
01:28:00
◼
►
all out of the company.
01:28:01
◼
►
There might be,
01:28:03
◼
►
people who just
01:28:05
◼
►
don't want to work
01:28:06
◼
►
for the new CEO
01:28:07
◼
►
and, you know,
01:28:08
◼
►
like John was saying
01:28:08
◼
►
how like when
01:28:09
◼
►
Johnny Ive left
01:28:09
◼
►
a lot of people
01:28:10
◼
►
went with him
01:28:11
◼
►
when Alan Dye
01:28:13
◼
►
went with him
01:28:13
◼
►
like sometimes
01:28:14
◼
►
you just want
01:28:14
◼
►
to stay with
01:28:16
◼
►
you've been working
01:28:16
◼
►
with because you
01:28:17
◼
►
work well together
01:28:17
◼
►
or whatever.
01:28:18
◼
►
So like when
01:28:19
◼
►
the CEO leaves
01:28:20
◼
►
there tends to be
01:28:21
◼
►
a lot of shifting
01:28:22
◼
►
around of things
01:28:26
◼
►
there's enough
01:28:27
◼
►
smoke to this fire.
01:28:28
◼
►
I think Tim Cook
01:28:29
◼
►
is going to leave
01:28:31
◼
►
I guess leave
01:28:33
◼
►
in terms of the
01:28:34
◼
►
CEO role in particular.
01:28:36
◼
►
if he's made
01:28:36
◼
►
chairman of the board
01:28:37
◼
►
or whatever,
01:28:37
◼
►
that's a different
01:28:38
◼
►
But like it does
01:28:39
◼
►
seem like he's
01:28:40
◼
►
going to leave
01:28:40
◼
►
the CEO role
01:28:41
◼
►
in the near future.
01:28:44
◼
►
very, very likely
01:28:45
◼
►
there's a lot of
01:28:46
◼
►
smoke now behind
01:28:46
◼
►
this from pretty
01:28:47
◼
►
good sources.
01:28:49
◼
►
he's out soon
01:28:51
◼
►
for whatever reason.
01:28:53
◼
►
And so I think
01:28:54
◼
►
we're about to see
01:28:55
◼
►
a lot of this
01:28:56
◼
►
We're already
01:28:56
◼
►
seeing it like
01:28:57
◼
►
in the last few
01:28:58
◼
►
I think this is a
01:29:00
◼
►
very exciting time
01:29:01
◼
►
And, you know,
01:29:02
◼
►
this whole generation
01:29:03
◼
►
now, like look at
01:29:05
◼
►
the leadership page
01:29:05
◼
►
now, how many of
01:29:07
◼
►
them are going to
01:29:07
◼
►
be here in five
01:29:08
◼
►
years on that
01:29:08
◼
►
leadership page?
01:29:10
◼
►
their government
01:29:10
◼
►
report is that
01:29:11
◼
►
the quartet of
01:29:14
◼
►
executives that are
01:29:14
◼
►
gaining power now,
01:29:15
◼
►
Ternus, Eddie
01:29:16
◼
►
Q, Craig Federighi,
01:29:18
◼
►
and Sibi Khan.
01:29:20
◼
►
Federighi is 57.
01:29:21
◼
►
Eddie Q is 61.
01:29:24
◼
►
I don't know how
01:29:24
◼
►
old Sibi Khan is
01:29:25
◼
►
off the top of my
01:29:25
◼
►
But like, so even
01:29:27
◼
►
those, like Ternus I
01:29:28
◼
►
think is about 50.
01:29:29
◼
►
But even of those
01:29:30
◼
►
four people, Eddie
01:29:32
◼
►
Q and Craig Federighi
01:29:34
◼
►
and probably Sibi
01:29:35
◼
►
Khan, all three of
01:29:36
◼
►
those will probably be
01:29:37
◼
►
retired within 10
01:29:38
◼
►
years, maybe five.
01:29:39
◼
►
So like there's a lot
01:29:41
◼
►
of turnover about to
01:29:42
◼
►
And I think it's
01:29:46
◼
►
You know, this era of
01:29:48
◼
►
executives has done
01:29:49
◼
►
They've made a lot of
01:29:51
◼
►
great stuff happen and
01:29:53
◼
►
it's time for the
01:29:53
◼
►
next generation to
01:29:54
◼
►
start filtering in.
01:29:55
◼
►
So I'm looking
01:29:56
◼
►
forward to this.
01:29:56
◼
►
I think this will be
01:29:57
◼
►
And even if it's a
01:29:58
◼
►
little bit bumpy at
01:29:59
◼
►
times, you know,
01:30:00
◼
►
again, people make
01:30:01
◼
►
mistakes in their new
01:30:01
◼
►
roles here and there.
01:30:02
◼
►
Even if it's a little
01:30:03
◼
►
bit bumpy, I'm
01:30:04
◼
►
excited for all of
01:30:06
◼
►
those like initial
01:30:07
◼
►
ideas that have been
01:30:08
◼
►
held back for whatever
01:30:09
◼
►
reason to start being
01:30:10
◼
►
implemented.
01:30:10
◼
►
And so some of those
01:30:11
◼
►
changes to start
01:30:12
◼
►
shifting and I'm not
01:30:13
◼
►
expecting things to
01:30:14
◼
►
change overnight.
01:30:14
◼
►
Again, this is a
01:30:15
◼
►
huge company with
01:30:16
◼
►
huge operations and
01:30:17
◼
►
things don't turn
01:30:19
◼
►
on a dime, but
01:30:20
◼
►
progress will be
01:30:21
◼
►
made and it'll add
01:30:23
◼
►
up over time and
01:30:24
◼
►
it'll be pretty
01:30:24
◼
►
meaningful, I bet.
01:30:25
◼
►
So I'm very much
01:30:26
◼
►
looking forward to
01:30:26
◼
►
this transition.
01:30:27
◼
►
I think we also need
01:30:29
◼
►
some young people to
01:30:29
◼
►
cycle back into
01:30:30
◼
►
Apple, which is the
01:30:31
◼
►
thing that happens.
01:30:31
◼
►
Lots of people go to
01:30:32
◼
►
work for Apple, then
01:30:33
◼
►
they leave Apple, then
01:30:34
◼
►
they come back later.
01:30:35
◼
►
Certainly that happened
01:30:36
◼
►
in like the run-up to
01:30:38
◼
►
near bankruptcy in the
01:30:39
◼
►
late 90s and then
01:30:40
◼
►
people came back once
01:30:41
◼
►
they realized Apple was
01:30:42
◼
►
ascendant again and
01:30:43
◼
►
that has happened at
01:30:44
◼
►
various times in the
01:30:45
◼
►
jobs era where
01:30:45
◼
►
this job second era
01:30:47
◼
►
where they were
01:30:48
◼
►
very successful and
01:30:49
◼
►
people left the
01:30:49
◼
►
company with their
01:30:50
◼
►
stock options thinking
01:30:51
◼
►
they sold at the
01:30:52
◼
►
peak and went and
01:30:53
◼
►
did something else, but
01:30:54
◼
►
then they came back
01:30:55
◼
►
at Apple because they
01:30:55
◼
►
realized Apple was
01:30:56
◼
►
still growing and
01:30:57
◼
►
their startup that
01:30:57
◼
►
they went to failed
01:30:58
◼
►
or whatever.
01:30:58
◼
►
The thing about
01:31:00
◼
►
people hanging around
01:31:02
◼
►
for a long time is
01:31:03
◼
►
that it does encourage
01:31:04
◼
►
people to go
01:31:05
◼
►
elsewhere because it
01:31:06
◼
►
seems sort of like
01:31:06
◼
►
the leadership
01:31:07
◼
►
structure is sort of
01:31:07
◼
►
ossified and like I
01:31:10
◼
►
said, the idea is
01:31:11
◼
►
that those long-time
01:31:11
◼
►
employees are sort of
01:31:13
◼
►
carrying the spirit of
01:31:13
◼
►
Apple forward, you
01:31:14
◼
►
know, that they've
01:31:16
◼
►
been around here for a
01:31:16
◼
►
long time, they
01:31:17
◼
►
really know what
01:31:18
◼
►
makes Apple Apple and
01:31:20
◼
►
it's important for them
01:31:21
◼
►
to stay with the
01:31:21
◼
►
company because they're
01:31:22
◼
►
keeping that spirit
01:31:22
◼
►
Well, that spirit again
01:31:23
◼
►
that spirit is only
01:31:24
◼
►
good if it prevents bad
01:31:25
◼
►
things from happening,
01:31:26
◼
►
but if all those people
01:31:27
◼
►
leave, one of the
01:31:28
◼
►
dangers of lots of
01:31:29
◼
►
turnover is now you
01:31:30
◼
►
get a bunch of young
01:31:31
◼
►
people who have no
01:31:31
◼
►
idea what Apple
01:31:32
◼
►
should be, right?
01:31:33
◼
►
Because they've
01:31:33
◼
►
grown up with an
01:31:34
◼
►
Apple that has had
01:31:34
◼
►
deteriorating user
01:31:35
◼
►
interface design, for
01:31:36
◼
►
example, and so they
01:31:37
◼
►
don't see that as a
01:31:39
◼
►
hallmark of Apple
01:31:40
◼
►
They just think it's
01:31:41
◼
►
like, oh, they have
01:31:41
◼
►
cool shiny phones or
01:31:42
◼
►
something and they have
01:31:43
◼
►
no idea about like
01:31:44
◼
►
Apple's traditional
01:31:45
◼
►
strengths and human
01:31:46
◼
►
centered design
01:31:47
◼
►
because that's not
01:31:48
◼
►
the Apple that they've
01:31:49
◼
►
seen from the outside
01:31:50
◼
►
or the inside and so
01:31:51
◼
►
all the old people
01:31:52
◼
►
leave and you do need
01:31:53
◼
►
some people around
01:31:54
◼
►
who are like, hey,
01:31:54
◼
►
back in the day, we
01:31:56
◼
►
used to carefully design
01:31:57
◼
►
interfaces with these
01:31:58
◼
►
things in mind and we
01:31:59
◼
►
didn't just wing it.
01:32:00
◼
►
We're not the same as
01:32:02
◼
►
We have a different
01:32:03
◼
►
ethos and like, what
01:32:04
◼
►
are you talking about?
01:32:04
◼
►
All phones are the
01:32:05
◼
►
We just make shiny
01:32:06
◼
►
We're Apple.
01:32:06
◼
►
It's like, no, there
01:32:07
◼
►
is something deeper.
01:32:08
◼
►
So I hope some people
01:32:10
◼
►
who left Apple, some
01:32:12
◼
►
people left Apple and
01:32:13
◼
►
discussed, let's say,
01:32:14
◼
►
cycle back in because
01:32:15
◼
►
we need people who
01:32:17
◼
►
know what Apple should
01:32:18
◼
►
be and some of those
01:32:19
◼
►
people are no longer
01:32:20
◼
►
So yes, new leadership,
01:32:22
◼
►
And again, the new
01:32:23
◼
►
leadership like Ternus
01:32:23
◼
►
has been with the
01:32:24
◼
►
company a long time.
01:32:25
◼
►
It's not like he's a
01:32:25
◼
►
Rano from outside.
01:32:26
◼
►
Like that's why
01:32:27
◼
►
everyone, no one is
01:32:28
◼
►
even assuming that
01:32:28
◼
►
Apple's new leader
01:32:29
◼
►
would come from
01:32:29
◼
►
outside the company.
01:32:30
◼
►
But at the sort of,
01:32:32
◼
►
as you go down the
01:32:33
◼
►
org chart, there are
01:32:33
◼
►
lots of people there.
01:32:34
◼
►
I wonder like, do
01:32:35
◼
►
they know what Apple
01:32:36
◼
►
is supposed to be?
01:32:37
◼
►
If all of the people
01:32:38
◼
►
who have been at
01:32:39
◼
►
Apple for decades
01:32:40
◼
►
leave and just Apple
01:32:42
◼
►
is left for the new
01:32:43
◼
►
people, I think
01:32:44
◼
►
Apple has been doing
01:32:45
◼
►
weird stuff for such
01:32:46
◼
►
a long time that
01:32:46
◼
►
there's probably not a
01:32:48
◼
►
lot of universal
01:32:49
◼
►
agreement about what
01:32:50
◼
►
Apple should be.
01:32:50
◼
►
Again, it seems like
01:32:51
◼
►
there is in our
01:32:51
◼
►
circles because we
01:32:52
◼
►
just talk to other
01:32:53
◼
►
old Apple people,
01:32:54
◼
►
But the younger
01:32:55
◼
►
people, right, how
01:32:57
◼
►
do they feel about
01:32:57
◼
►
App Store policy?
01:32:58
◼
►
Do they just accept
01:32:59
◼
►
it as the way things
01:32:59
◼
►
are because that's
01:33:00
◼
►
the way the internet
01:33:01
◼
►
has been their entire
01:33:02
◼
►
life, right?
01:33:02
◼
►
They don't remember
01:33:03
◼
►
an error when people
01:33:04
◼
►
were selling software
01:33:05
◼
►
over the internet,
01:33:06
◼
►
not through the App
01:33:07
◼
►
Store because they
01:33:08
◼
►
weren't alive for
01:33:09
◼
►
that or weren't
01:33:10
◼
►
old enough to use
01:33:11
◼
►
computers when that
01:33:12
◼
►
So there are some
01:33:13
◼
►
concerns about just
01:33:14
◼
►
like let the young
01:33:15
◼
►
people run this, but
01:33:16
◼
►
again, Ternus is 50,
01:33:17
◼
►
he's not young, but
01:33:19
◼
►
becoming CEO at 50
01:33:21
◼
►
still gives you a lot
01:33:22
◼
►
of runway to do
01:33:22
◼
►
lots of stuff.
01:33:23
◼
►
And then the other
01:33:24
◼
►
folks, like, you
01:33:25
◼
►
know, for all we love
01:33:26
◼
►
Phil Schiller and
01:33:27
◼
►
Joswiak, like I kind
01:33:29
◼
►
of hope those people
01:33:30
◼
►
kind of stay around
01:33:30
◼
►
continuing to just be
01:33:32
◼
►
the sort of cranky
01:33:33
◼
►
old people who keep
01:33:34
◼
►
the spirit of Apple
01:33:35
◼
►
alive, but who wants
01:33:37
◼
►
to work for new people
01:33:39
◼
►
decades younger than
01:33:40
◼
►
I think there was
01:33:41
◼
►
Suruji rumors that
01:33:42
◼
►
he didn't want to
01:33:43
◼
►
work under a
01:33:43
◼
►
different CEO.
01:33:44
◼
►
Who knows why he
01:33:45
◼
►
loves Tim Cook so
01:33:46
◼
►
I mean, again, they
01:33:46
◼
►
made a good team or
01:33:47
◼
►
whatever, but like
01:33:48
◼
►
when you reach a
01:33:49
◼
►
certain age, it's
01:33:50
◼
►
kind of galling to
01:33:51
◼
►
have some kid come
01:33:52
◼
►
and be your new
01:33:53
◼
►
boss, right?
01:33:53
◼
►
And that makes
01:33:54
◼
►
people retire.
01:33:55
◼
►
So there is some
01:33:57
◼
►
danger in this
01:33:58
◼
►
transition, but I do
01:34:00
◼
►
hope like if you're
01:34:01
◼
►
out there and you're
01:34:01
◼
►
listening and you
01:34:02
◼
►
used to work at
01:34:02
◼
►
Apple and you know
01:34:03
◼
►
what the heck you're
01:34:03
◼
►
doing, wait for the
01:34:05
◼
►
dust to settle and
01:34:06
◼
►
consider maybe going
01:34:06
◼
►
back to Apple, not
01:34:07
◼
►
just because you may
01:34:08
◼
►
be able to rise
01:34:08
◼
►
through the ranks,
01:34:09
◼
►
but also because
01:34:09
◼
►
this company might
01:34:10
◼
►
need your help.
01:34:11
◼
►
Yeah, I wouldn't
01:34:12
◼
►
worry too much about
01:34:14
◼
►
that with this
01:34:14
◼
►
transition because I
01:34:16
◼
►
mean, the reality is
01:34:16
◼
►
like when you think
01:34:17
◼
►
about like, you
01:34:17
◼
►
know, what is Apple?
01:34:19
◼
►
Well, what would
01:34:20
◼
►
the answer to that
01:34:21
◼
►
be in, you know,
01:34:23
◼
►
say 2002 or 2004
01:34:26
◼
►
versus 2007 versus
01:34:29
◼
►
Like it changes over
01:34:31
◼
►
I know, and I know
01:34:31
◼
►
to you, you're like
01:34:32
◼
►
that's, you know,
01:34:33
◼
►
decades after the
01:34:33
◼
►
company started, but
01:34:34
◼
►
like that's, that's
01:34:35
◼
►
when it started to
01:34:36
◼
►
So like, you know,
01:34:38
◼
►
there's a reason why
01:34:39
◼
►
Steve Jobs said, you
01:34:40
◼
►
know, don't do what I
01:34:40
◼
►
would do, do what's
01:34:41
◼
►
Like that's that
01:34:42
◼
►
sentiment, even though
01:34:43
◼
►
I don't think Tim
01:34:43
◼
►
Cook did a very good
01:34:44
◼
►
job of that.
01:34:45
◼
►
I think that sentiment
01:34:46
◼
►
Apple is a set of
01:34:48
◼
►
core values, but the
01:34:50
◼
►
specifics of how those
01:34:52
◼
►
are implemented and
01:34:53
◼
►
deployed and what the
01:34:54
◼
►
products are, what
01:34:56
◼
►
they're like, what's
01:34:57
◼
►
important to them, how
01:34:58
◼
►
they address markets,
01:34:59
◼
►
the specifics of
01:35:00
◼
►
those shift over time
01:35:02
◼
►
as they have to.
01:35:03
◼
►
It's a tech company.
01:35:04
◼
►
Tech is constantly
01:35:05
◼
►
moving, constantly
01:35:06
◼
►
So Apple has changed
01:35:08
◼
►
over time, even like
01:35:08
◼
►
during whatever period
01:35:10
◼
►
of Apple you view as
01:35:11
◼
►
like the good old
01:35:12
◼
►
days, you out there,
01:35:13
◼
►
I'm sure we all have
01:35:14
◼
►
different periods of
01:35:15
◼
►
that, but whatever
01:35:16
◼
►
period that is, that
01:35:18
◼
►
period was one of many
01:35:19
◼
►
and they shifted
01:35:20
◼
►
around, they changed
01:35:21
◼
►
and even today, even
01:35:22
◼
►
when, you know, I, you
01:35:23
◼
►
know, I have a lot of
01:35:24
◼
►
problems with some of
01:35:25
◼
►
the decisions that the
01:35:26
◼
►
current administration
01:35:27
◼
►
has made, but I still
01:35:29
◼
►
love most of their
01:35:30
◼
►
products and I still use
01:35:32
◼
►
most of their products
01:35:32
◼
►
constantly and they're
01:35:33
◼
►
better than they've
01:35:34
◼
►
ever been in most
01:35:36
◼
►
Yeah, we have
01:35:37
◼
►
nitpicks about
01:35:37
◼
►
software design and
01:35:38
◼
►
stuff, but like most
01:35:40
◼
►
of the products are
01:35:41
◼
►
amazing and have never
01:35:42
◼
►
been better.
01:35:43
◼
►
And so I'm not, I
01:35:44
◼
►
wouldn't trade my
01:35:46
◼
►
laptop of today for
01:35:47
◼
►
anything that from,
01:35:48
◼
►
you know, six years
01:35:50
◼
►
You got Johnny
01:35:50
◼
►
serendipity design for
01:35:52
◼
►
I think the danger is
01:35:53
◼
►
the core values that
01:35:54
◼
►
you're talking about.
01:35:54
◼
►
It's not any specific
01:35:55
◼
►
decision, but one of the
01:35:56
◼
►
core values is user
01:35:57
◼
►
interface design and
01:35:58
◼
►
like it manifests in
01:35:59
◼
►
different ways because
01:36:00
◼
►
user interface design
01:36:01
◼
►
means something different
01:36:02
◼
►
when it's an iPod click
01:36:03
◼
►
wheel versus when it's
01:36:04
◼
►
the original Mac
01:36:05
◼
►
Intosh user interface
01:36:06
◼
►
versus when it's the
01:36:07
◼
►
eye, you know, the,
01:36:07
◼
►
the iPhone, right.
01:36:08
◼
►
But all those things
01:36:09
◼
►
were informed by those
01:36:10
◼
►
core values and Apple
01:36:11
◼
►
has held on to a lot of
01:36:12
◼
►
its core values.
01:36:13
◼
►
But when we see it's
01:36:14
◼
►
kind of like an inside
01:36:15
◼
►
out for people who've
01:36:16
◼
►
seen that movie, when
01:36:17
◼
►
those pillars start to
01:36:18
◼
►
crumble, you're like,
01:36:19
◼
►
wait, like this is not
01:36:20
◼
►
just, oh, you made a
01:36:21
◼
►
bad decision or
01:36:22
◼
►
something or whatever.
01:36:23
◼
►
This is like one of
01:36:23
◼
►
those core value pillars
01:36:24
◼
►
like again, like Apple
01:36:25
◼
►
making a car.
01:36:26
◼
►
That's very different
01:36:27
◼
►
than what Apple used to
01:36:28
◼
►
be or making a phone for
01:36:29
◼
►
that matter or anything
01:36:30
◼
►
like it's fine for the
01:36:30
◼
►
company to change and
01:36:31
◼
►
become something
01:36:32
◼
►
But the thing that
01:36:33
◼
►
makes Apple Apple, the
01:36:34
◼
►
thing that makes them
01:36:34
◼
►
successful, the thing
01:36:35
◼
►
that makes us attracted
01:36:36
◼
►
to their products are
01:36:37
◼
►
those core values.
01:36:38
◼
►
And that's what you're
01:36:39
◼
►
worried about crumbling
01:36:40
◼
►
like again with the
01:36:41
◼
►
app store stuff.
01:36:41
◼
►
I think a lot of that
01:36:42
◼
►
stuff they've done with
01:36:43
◼
►
the app store is against
01:36:43
◼
►
some of the core values
01:36:45
◼
►
of Apple, although
01:36:46
◼
►
others would argue it is
01:36:47
◼
►
aligned with the
01:36:47
◼
►
core values of Apple
01:36:48
◼
►
screwing developers.
01:36:49
◼
►
But anyway, like again,
01:36:51
◼
►
for young people who
01:36:52
◼
►
have grown up in a
01:36:53
◼
►
world with much more
01:36:54
◼
►
powerful corporations
01:36:55
◼
►
having their thumb on
01:36:56
◼
►
every creator, right,
01:36:58
◼
►
that that's just normal
01:36:59
◼
►
it's good to have some of
01:37:02
◼
►
the ethos from like the
01:37:02
◼
►
Apple II era or whatever
01:37:04
◼
►
when, you know, when the
01:37:06
◼
►
company had a different
01:37:07
◼
►
attitude towards
01:37:07
◼
►
You can argue about what
01:37:09
◼
►
is, has it ever been
01:37:11
◼
►
Apple's core value?
01:37:11
◼
►
When did it change?
01:37:12
◼
►
Which core values do you
01:37:14
◼
►
But I think user entry
01:37:15
◼
►
design and attention to
01:37:16
◼
►
detail are two that people
01:37:17
◼
►
would agree with that
01:37:18
◼
►
should be universal to the
01:37:19
◼
►
history of Apple, which
01:37:20
◼
►
manifests in different
01:37:21
◼
►
But when we see those
01:37:22
◼
►
pillars crumbling inside
01:37:23
◼
►
out style, it's when I
01:37:25
◼
►
get a little panicked.
01:37:25
◼
►
I just want to make sure
01:37:26
◼
►
that whoever is in the
01:37:28
◼
►
new regime understands
01:37:30
◼
►
that their job is to
01:37:31
◼
►
restore those pillars, not
01:37:32
◼
►
to ignore them and
01:37:33
◼
►
pretend they never
01:37:34
◼
►
Yeah, I think this is a
01:37:36
◼
►
very interesting and I'll
01:37:38
◼
►
even go so far as to say
01:37:39
◼
►
exciting time to be
01:37:41
◼
►
someone that's intrigued
01:37:42
◼
►
by Apple as a company.
01:37:44
◼
►
As you both have said, I
01:37:45
◼
►
think, you know, getting
01:37:46
◼
►
some new blood up at the
01:37:48
◼
►
top is probably healthy.
01:37:50
◼
►
And maybe, maybe it
01:37:51
◼
►
Maybe everything will
01:37:52
◼
►
take a terrible, terrible
01:37:54
◼
►
And, and next thing you
01:37:55
◼
►
know, will be the
01:37:56
◼
►
accidental Android
01:37:57
◼
►
I doubt it, but you
01:37:58
◼
►
But I, I, I'm, I'm
01:38:01
◼
►
tentatively and cautiously
01:38:02
◼
►
optimistic that 2026 is
01:38:04
◼
►
going to bring a lot of
01:38:05
◼
►
really interesting and
01:38:07
◼
►
really exciting and really
01:38:08
◼
►
positive changes.
01:38:10
◼
►
One of the other reasons
01:38:11
◼
►
I'm optimistic is I
01:38:13
◼
►
look at sort of like,
01:38:14
◼
►
to use a car analogy, the
01:38:15
◼
►
car they've made, like the
01:38:17
◼
►
car they have there, the
01:38:18
◼
►
pieces, the pieces of the
01:38:19
◼
►
puzzle or whatever, like
01:38:20
◼
►
the ingredients, I'm
01:38:21
◼
►
pick, pick your
01:38:21
◼
►
metaphor, the stuff that
01:38:23
◼
►
Apple has right now, you
01:38:25
◼
►
look at it from an
01:38:26
◼
►
outside perspective as a
01:38:27
◼
►
tech enthusiast who loves
01:38:28
◼
►
And you're like, you've
01:38:29
◼
►
got all the pieces here.
01:38:30
◼
►
You can do great things.
01:38:32
◼
►
The only thing stopping
01:38:33
◼
►
you is yourself from
01:38:34
◼
►
making dumb, like it's
01:38:35
◼
►
not like in the age of
01:38:36
◼
►
like, Oh, I don't know
01:38:36
◼
►
what, they don't have a
01:38:37
◼
►
good operating system
01:38:39
◼
►
They don't have a modern
01:38:39
◼
►
operating system and they
01:38:40
◼
►
don't know what to do
01:38:41
◼
►
with their CPUs.
01:38:42
◼
►
and the power PC can't get
01:38:43
◼
►
to the clock speeds that
01:38:45
◼
►
they promised.
01:38:46
◼
►
And, you know, like all
01:38:48
◼
►
the pieces are there, like
01:38:49
◼
►
you're so close.
01:38:50
◼
►
Like, that's why, that's
01:38:51
◼
►
why to Marco's point, all
01:38:52
◼
►
their products are so good
01:38:53
◼
►
It's just that they just
01:38:54
◼
►
need to make a couple of
01:38:56
◼
►
decisions differently.
01:38:57
◼
►
It's not as if there's some
01:38:58
◼
►
fundamental problem where
01:38:59
◼
►
it's like, again, like the
01:39:00
◼
►
operating system where it's
01:39:01
◼
►
like, what is this company
01:39:03
◼
►
going to do?
01:39:03
◼
►
They're still basically a
01:39:04
◼
►
computer company and
01:39:05
◼
►
everyone else is moving on
01:39:06
◼
►
to have modern operating
01:39:07
◼
►
systems and they cannot get
01:39:08
◼
►
their act together.
01:39:09
◼
►
that was a really
01:39:09
◼
►
concerning time.
01:39:10
◼
►
Whereas now we see like
01:39:12
◼
►
this amazing vehicle that
01:39:13
◼
►
has been created, the Apple
01:39:15
◼
►
of today, this giant
01:39:16
◼
►
It's like, you've, you've
01:39:18
◼
►
Just, just, you know,
01:39:20
◼
►
Turn us, take the wheel.
01:39:23
◼
►
Thanks to our sponsors this
01:39:24
◼
►
week, Factor, Lisa, and
01:39:26
◼
►
Aura Frames.
01:39:27
◼
►
And thanks for our members
01:39:28
◼
►
who support us directly.
01:39:29
◼
►
You can join us at
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◼
►
atp.fm slash join.
01:39:31
◼
►
One of the many perks of
01:39:33
◼
►
ATP membership is overtime,
01:39:35
◼
►
our weekly bonus topic.
01:39:36
◼
►
Every single episode has
01:39:38
◼
►
bonus content, usually
01:39:39
◼
►
another extra like 15 to
01:39:41
◼
►
20 minutes or so.
01:39:42
◼
►
And it's one topic extra
01:39:44
◼
►
and that's called overtime.
01:39:45
◼
►
This week on overtime,
01:39:46
◼
►
we'll be talking about how
01:39:48
◼
►
the Apple Watch and Mac
01:39:49
◼
►
Mini are no longer
01:39:50
◼
►
advertised as being
01:39:51
◼
►
carbon neutral.
01:39:52
◼
►
Will Apple really be
01:39:53
◼
►
carbon neutral by 2030
01:39:55
◼
►
as they had planned?
01:39:56
◼
►
We'll be talking about
01:39:57
◼
►
that in overtime.
01:39:58
◼
►
Join to listen at
01:39:59
◼
►
atp.fm slash join.
01:40:00
◼
►
Thanks everybody.
01:40:01
◼
►
We'll talk to you next
01:40:06
◼
►
Now the show is over.
01:40:08
◼
►
They didn't even mean to
01:40:10
◼
►
Cause it was accidental.
01:40:12
◼
►
Oh, it was accidental.
01:40:15
◼
►
John didn't do any research.
01:40:18
◼
►
Marco and Casey wouldn't let him.
01:40:21
◼
►
Cause it was accidental.
01:40:22
◼
►
Oh, it was accidental.
01:40:25
◼
►
And you can find the show notes
01:40:31
◼
►
And if you're into mastodon,
01:40:34
◼
►
you can follow them
01:40:36
◼
►
at C-A-S-E-Y-L-I-S-S.
01:40:41
◼
►
So that's Casey Liss.
01:40:42
◼
►
M-A-R-C-O-A-R-M-N-T.
01:40:46
◼
►
Marco Arment.
01:40:47
◼
►
S-I-R-A-C-U-S-A-C-R-A-C-U-S-A-C-U-S-A.
01:40:53
◼
►
It's accidental.
01:40:56
◼
►
They didn't mean to.
01:41:00
◼
►
Tech podcast.
01:41:04
◼
►
So I have a software problem
01:41:10
◼
►
that like, it's kind of like
01:41:12
◼
►
Margo's problem with tethering.
01:41:13
◼
►
It's like, what are you going
01:41:14
◼
►
to do about it?
01:41:15
◼
►
It's not the type of thing.
01:41:16
◼
►
I mean, I guess someone can write
01:41:19
◼
►
in and tell me what I can do
01:41:20
◼
►
about it, but it's this.
01:41:21
◼
►
Messages, which I use to
01:41:23
◼
►
communicate with my family,
01:41:25
◼
►
has done a thing that I've
01:41:26
◼
►
heard other people talk about
01:41:27
◼
►
and I got to ignore them
01:41:28
◼
►
when it wasn't happening to me,
01:41:29
◼
►
but now it's happened to me.
01:41:30
◼
►
I have, for example,
01:41:31
◼
►
I have a message,
01:41:32
◼
►
a group message thread,
01:41:34
◼
►
whatever, a message group.
01:41:36
◼
►
It's me, my wife, and my daughter
01:41:38
◼
►
where she talks to her two parents
01:41:40
◼
►
about stuff that she needs
01:41:41
◼
►
us to do for her while
01:41:41
◼
►
she's at college mostly
01:41:42
◼
►
or asks for pictures
01:41:43
◼
►
of the dog or whatever.
01:41:44
◼
►
That's the group.
01:41:46
◼
►
Me, my wife, and my daughter.
01:41:47
◼
►
The group has existed,
01:41:49
◼
►
I don't know,
01:41:50
◼
►
since she got an iPhone,
01:41:53
◼
►
where the three of us
01:41:54
◼
►
talk about stuff.
01:41:56
◼
►
Apple has added the features
01:41:57
◼
►
where you can put, like,
01:41:58
◼
►
a background image on it
01:42:00
◼
►
and you've always been able
01:42:00
◼
►
to name the group
01:42:01
◼
►
and so she has fun
01:42:02
◼
►
renaming it.
01:42:03
◼
►
Like, anyway,
01:42:05
◼
►
it's a group.
01:42:06
◼
►
And then I think
01:42:09
◼
►
maybe about a month ago,
01:42:10
◼
►
my wife was complaining
01:42:12
◼
►
that now she has
01:42:14
◼
►
two message threads
01:42:18
◼
►
me, her, and my daughter.
01:42:20
◼
►
And they look identical
01:42:21
◼
►
and sometimes
01:42:22
◼
►
when she sends a message
01:42:23
◼
►
it goes into one group
01:42:24
◼
►
and sometimes it goes
01:42:24
◼
►
into the other one
01:42:25
◼
►
and I'm like,
01:42:25
◼
►
oh, that's crappy.
01:42:26
◼
►
how do I fix this?
01:42:27
◼
►
I said, I don't know.
01:42:28
◼
►
Then it happened to me.
01:42:29
◼
►
Now, I have two message groups
01:42:31
◼
►
with these three people
01:42:32
◼
►
in them that have
01:42:33
◼
►
the same name
01:42:34
◼
►
and the same stuff
01:42:35
◼
►
or whatever,
01:42:35
◼
►
but they are separate.
01:42:36
◼
►
And so every time
01:42:37
◼
►
I want to send a message,
01:42:38
◼
►
I got to make sure
01:42:38
◼
►
I'm sending a message
01:42:39
◼
►
to the group
01:42:40
◼
►
that has most recently
01:42:41
◼
►
had activity in it
01:42:42
◼
►
and not the other one,
01:42:42
◼
►
which hasn't,
01:42:43
◼
►
which means that
01:42:44
◼
►
if I'm ever in another app
01:42:45
◼
►
and I want to share
01:42:45
◼
►
the message thread,
01:42:46
◼
►
since the groups
01:42:47
◼
►
are named the same,
01:42:48
◼
►
like I don't know
01:42:49
◼
►
and I don't know
01:42:49
◼
►
which one is the one
01:42:50
◼
►
that's had activity.
01:42:51
◼
►
Now, if you look at the groups,
01:42:52
◼
►
I look at them
01:42:53
◼
►
and I think, okay,
01:42:54
◼
►
from a computer person perspective,
01:42:56
◼
►
I kind of see
01:42:57
◼
►
like this one,
01:42:58
◼
►
if I look at who's in the group,
01:43:00
◼
►
it shows Apple IDs
01:43:00
◼
►
and the other one
01:43:01
◼
►
shows phone numbers, right?
01:43:02
◼
►
That's the problem.
01:43:03
◼
►
Right, but here's the thing.
01:43:05
◼
►
Here's the thing.
01:43:06
◼
►
In the Contacts app.
01:43:09
◼
►
I know, it doesn't matter.
01:43:10
◼
►
Those phone numbers
01:43:11
◼
►
and Apple IDs
01:43:12
◼
►
are associated
01:43:13
◼
►
with the same person.
01:43:13
◼
►
What is the function
01:43:15
◼
►
of the Contacts database
01:43:17
◼
►
if not to let you know
01:43:18
◼
►
that all of these things
01:43:20
◼
►
refer to this one person?
01:43:22
◼
►
if there is a message thread
01:43:23
◼
►
with those three people,
01:43:25
◼
►
it shouldn't matter
01:43:27
◼
►
if it's a phone number,
01:43:28
◼
►
an Apple ID,
01:43:28
◼
►
a phone number,
01:43:29
◼
►
a phone number,
01:43:29
◼
►
a phone number,
01:43:30
◼
►
a phone number,
01:43:31
◼
►
And the second question is,
01:43:32
◼
►
how did this ever happen?
01:43:34
◼
►
Because it's not like
01:43:36
◼
►
we intentionally made
01:43:37
◼
►
with those three people in it
01:43:38
◼
►
and I know we didn't
01:43:39
◼
►
make a new group
01:43:39
◼
►
because if we did,
01:43:40
◼
►
we wouldn't have made
01:43:41
◼
►
like all of the attributes
01:43:42
◼
►
of the group
01:43:42
◼
►
exactly match the old one,
01:43:44
◼
►
but they do.
01:43:45
◼
►
So it's like the group
01:43:46
◼
►
splintered at some point
01:43:47
◼
►
when we were all away
01:43:48
◼
►
from Wi-Fi or something
01:43:49
◼
►
and we can only use
01:43:50
◼
►
our phone numbers
01:43:50
◼
►
and now it's bifurcated.
01:43:51
◼
►
Why doesn't messages merge them?
01:43:54
◼
►
Why can't I force messages
01:43:56
◼
►
to merge them?
01:43:56
◼
►
This seems like just
01:43:58
◼
►
messages not working.
01:44:00
◼
►
My mental model
01:44:01
◼
►
of how messages should work
01:44:02
◼
►
and how the Contacts database
01:44:03
◼
►
should function
01:44:04
◼
►
is obviously not
01:44:05
◼
►
the actual model
01:44:06
◼
►
and it's maddening
01:44:07
◼
►
and I'm sure there's
01:44:07
◼
►
some reason they do this
01:44:09
◼
►
with like phone numbers
01:44:10
◼
►
and SMS and whatever,
01:44:11
◼
►
but like we're all on iPhones,
01:44:13
◼
►
it's all blue bubbles.
01:44:14
◼
►
Like it seems to me
01:44:16
◼
►
that at least
01:44:17
◼
►
there should be an option
01:44:18
◼
►
or a preference somewhere
01:44:19
◼
►
look, just when you're
01:44:20
◼
►
recruiting groups of people,
01:44:22
◼
►
it's that person,
01:44:23
◼
►
whether it's coming
01:44:24
◼
►
from their Apple ID,
01:44:25
◼
►
their phone number
01:44:26
◼
►
or whatever the hell
01:44:27
◼
►
other information
01:44:28
◼
►
is in there.
01:44:28
◼
►
They're back in the day,
01:44:29
◼
►
their AIM address
01:44:30
◼
►
or whatever.
01:44:30
◼
►
It's that person.
01:44:31
◼
►
That's why all those things
01:44:33
◼
►
are in their contact card.
01:44:33
◼
►
So I'm very frustrated by it.
01:44:34
◼
►
If anyone knows
01:44:35
◼
►
the solution to this,
01:44:36
◼
►
this does not involve
01:44:37
◼
►
deleting one
01:44:38
◼
►
of the conversations,
01:44:39
◼
►
which is, you know,
01:44:40
◼
►
we don't want to do
01:44:41
◼
►
because now there's history
01:44:42
◼
►
in both of them.
01:44:42
◼
►
I would just love for them
01:44:43
◼
►
to be merged
01:44:44
◼
►
or to appear in one place,
01:44:45
◼
►
but I think that's not possible.
01:44:48
◼
►
I wonder if there's,
01:44:49
◼
►
if it has to do with like,
01:44:52
◼
►
so if you have the,
01:44:54
◼
►
if you have a contact card
01:44:55
◼
►
that has somebody's name
01:44:57
◼
►
or has somebody's Apple ID
01:44:58
◼
►
and phone number
01:44:59
◼
►
on the same contact,
01:44:59
◼
►
but if someone else
01:45:01
◼
►
in the conversation
01:45:02
◼
►
has a different combination,
01:45:04
◼
►
like if they have just the name
01:45:07
◼
►
and not the Apple ID.
01:45:08
◼
►
Maybe, but that's not the case.
01:45:10
◼
►
no, but I'm saying like,
01:45:10
◼
►
so maybe the system
01:45:12
◼
►
is designed to be this strict
01:45:13
◼
►
because if it wasn't,
01:45:16
◼
►
it could introduce weird,
01:45:17
◼
►
like either, you know,
01:45:18
◼
►
either disclosures
01:45:20
◼
►
of private data accidentally
01:45:21
◼
►
or it could have like
01:45:23
◼
►
this weird fractional thing
01:45:24
◼
►
of like what if,
01:45:25
◼
►
if the different people
01:45:26
◼
►
in the conversation
01:45:27
◼
►
have different spotty
01:45:29
◼
►
contacts for each other,
01:45:31
◼
►
maybe that could create
01:45:33
◼
►
some kind of weird condition
01:45:34
◼
►
that, that would break
01:45:36
◼
►
or would leak data.
01:45:37
◼
►
I mean, I feel like
01:45:38
◼
►
if that's the case
01:45:39
◼
►
where you have different
01:45:40
◼
►
contact info
01:45:40
◼
►
on different sides,
01:45:41
◼
►
it just, I mean,
01:45:42
◼
►
that is the case
01:45:43
◼
►
when you're talking,
01:45:43
◼
►
not with my family,
01:45:44
◼
►
but with strangers
01:45:45
◼
►
where someone is
01:45:46
◼
►
on one person's phone,
01:45:47
◼
►
they show up
01:45:48
◼
►
with their face
01:45:48
◼
►
and their contact info
01:45:49
◼
►
and your phone,
01:45:49
◼
►
they just show up
01:45:50
◼
►
as a phone number
01:45:50
◼
►
because you don't have
01:45:51
◼
►
any contact info on them,
01:45:52
◼
►
but it's still
01:45:52
◼
►
the same conversation.
01:45:53
◼
►
Your view into it
01:45:54
◼
►
is different
01:45:55
◼
►
because you don't have
01:45:56
◼
►
that person's
01:45:56
◼
►
contact information.
01:45:57
◼
►
all you know
01:45:57
◼
►
is their own phone number
01:45:58
◼
►
whereas the two other
01:45:59
◼
►
participants have
01:46:00
◼
►
contact information.
01:46:01
◼
►
The same way
01:46:01
◼
►
we see different pictures
01:46:02
◼
►
for our contacts
01:46:03
◼
►
because my daughter
01:46:04
◼
►
has a different picture
01:46:04
◼
►
for me than my wife
01:46:06
◼
►
has for me, right?
01:46:08
◼
►
So they see different
01:46:09
◼
►
me's in the conversation
01:46:10
◼
►
but it's still me.
01:46:10
◼
►
Yeah, I don't know.
01:46:11
◼
►
I don't know.
01:46:12
◼
►
It seems like,
01:46:13
◼
►
it seems like
01:46:13
◼
►
there should be a way
01:46:14
◼
►
to merge the conversations.
01:46:15
◼
►
I should be able
01:46:16
◼
►
to like drag them
01:46:17
◼
►
on top of each other
01:46:18
◼
►
or select them both
01:46:18
◼
►
and say please merge these
01:46:20
◼
►
for the purposes of history
01:46:22
◼
►
where all three of us
01:46:23
◼
►
have all the contact info
01:46:25
◼
►
and all the,
01:46:25
◼
►
we all have our own Apple IDs
01:46:27
◼
►
and our phone numbers
01:46:27
◼
►
and they're all
01:46:28
◼
►
in all of our contacts.
01:46:29
◼
►
I have made sure of that.
01:46:30
◼
►
I would also suggest
01:46:31
◼
►
a killer feature
01:46:35
◼
►
iMessage had
01:46:36
◼
►
and maybe they can add this.
01:46:37
◼
►
I often will get added
01:46:40
◼
►
to group conversations
01:46:41
◼
►
where there's some
01:46:43
◼
►
random phone number
01:46:43
◼
►
in it that I don't know.
01:46:44
◼
►
It's a bad experience
01:46:47
◼
►
for, you know,
01:46:47
◼
►
if there's a bunch of,
01:46:48
◼
►
if there's some random
01:46:49
◼
►
in a conversation
01:46:49
◼
►
that you don't have
01:46:50
◼
►
their contacts
01:46:50
◼
►
and then you have
01:46:51
◼
►
to message like,
01:46:52
◼
►
oh, hey, you know,
01:46:53
◼
►
who's number
01:46:53
◼
►
one, two, three, four
01:46:55
◼
►
Like, who is this?
01:46:55
◼
►
I don't have your contact.
01:46:56
◼
►
Like, it's clumsy
01:46:58
◼
►
and annoying
01:46:59
◼
►
when you're trying
01:47:00
◼
►
to form groups.
01:47:00
◼
►
So what I would love
01:47:01
◼
►
to see is some feature
01:47:03
◼
►
that addresses that.
01:47:03
◼
►
Maybe the way to do it
01:47:04
◼
►
is like when you are
01:47:07
◼
►
in a group conversation,
01:47:08
◼
►
if you send a message
01:47:10
◼
►
to the group
01:47:10
◼
►
and anyone else
01:47:12
◼
►
in the group
01:47:13
◼
►
doesn't have your contact,
01:47:14
◼
►
maybe iMessage prompts you
01:47:16
◼
►
to share your contact
01:47:18
◼
►
with the people
01:47:19
◼
►
who don't have it.
01:47:20
◼
►
I think it already
01:47:20
◼
►
does that for your image,
01:47:22
◼
►
but only for your image,
01:47:23
◼
►
Image and name,
01:47:25
◼
►
if I'm not mistaken.
01:47:27
◼
►
Okay, so maybe
01:47:28
◼
►
this is already covered.
01:47:28
◼
►
In the gaming world,
01:47:29
◼
►
they do it kind of
01:47:30
◼
►
where it's like
01:47:31
◼
►
you can offer
01:47:34
◼
►
to share your real name
01:47:35
◼
►
with people or not
01:47:36
◼
►
and people can make
01:47:37
◼
►
a request for you
01:47:38
◼
►
or they want to see
01:47:38
◼
►
your real name
01:47:39
◼
►
or they want to become
01:47:40
◼
►
close friends
01:47:41
◼
►
instead of just friends.
01:47:42
◼
►
But like in the game world,
01:47:43
◼
►
it's very much
01:47:44
◼
►
like standoffish
01:47:45
◼
►
where nothing happens
01:47:46
◼
►
unless there's a two-way
01:47:47
◼
►
handshake about an agreement
01:47:48
◼
►
that you want
01:47:49
◼
►
to share this information,
01:47:49
◼
►
which does make it
01:47:51
◼
►
a little bit annoying,
01:47:51
◼
►
but it's very cautious.
01:47:53
◼
►
I think Apple
01:47:53
◼
►
is less cautious
01:47:54
◼
►
like offering
01:47:55
◼
►
to share images
01:47:58
◼
►
especially since
01:47:58
◼
►
people just tap
01:47:59
◼
►
through that stuff.
01:48:00
◼
►
Like it pops up,
01:48:00
◼
►
you're like,
01:48:01
◼
►
yeah, yeah, whatever.
01:48:01
◼
►
They don't even know
01:48:02
◼
►
what they're doing.
01:48:02
◼
►
They don't know
01:48:03
◼
►
they're sending their image
01:48:04
◼
►
to other people
01:48:04
◼
►
or whatever.
01:48:07
◼
►
I've just like
01:48:07
◼
►
whatever the policy is,
01:48:09
◼
►
fine, you know,
01:48:10
◼
►
you've got this policy
01:48:11
◼
►
that's very protective
01:48:12
◼
►
or whatever.
01:48:12
◼
►
There should be a way
01:48:13
◼
►
to manually,
01:48:15
◼
►
to your point,
01:48:17
◼
►
like you said,
01:48:18
◼
►
the way this manifests
01:48:19
◼
►
is who is blah,
01:48:20
◼
►
blah, blah, blah, blah.
01:48:21
◼
►
Now you're reading
01:48:21
◼
►
someone's phone number out,
01:48:22
◼
►
which maybe,
01:48:23
◼
►
I guarantee everyone
01:48:24
◼
►
could look up
01:48:25
◼
►
because they're in
01:48:25
◼
►
the same group chat,
01:48:26
◼
►
but a lot of people
01:48:27
◼
►
It would be much better
01:48:28
◼
►
if there was a verb
01:48:29
◼
►
that people could use,
01:48:30
◼
►
let's all share our info,
01:48:32
◼
►
like some kind of verb
01:48:34
◼
►
that everyone knew
01:48:34
◼
►
how to do in messages
01:48:36
◼
►
where you just press
01:48:36
◼
►
one button and say,
01:48:37
◼
►
I've agreed to share
01:48:38
◼
►
all my info with everybody.
01:48:39
◼
►
If there was a word
01:48:40
◼
►
behind that,
01:48:40
◼
►
if there was an action,
01:48:41
◼
►
if there was a proper noun,
01:48:42
◼
►
if there was something,
01:48:43
◼
►
if there was some kind
01:48:44
◼
►
of vocabulary
01:48:45
◼
►
to talk about this
01:48:46
◼
►
instead of individually
01:48:47
◼
►
having to say,
01:48:48
◼
►
who is 1, 2, 3, 4, 5?
01:48:49
◼
►
Who's this number?
01:48:50
◼
►
Who's that number?
01:48:50
◼
►
I don't have your this.
01:48:51
◼
►
You don't have this.
01:48:51
◼
►
that's what I'm saying.
01:48:52
◼
►
messages should basically
01:48:54
◼
►
prompt the people
01:48:56
◼
►
whose numbers
01:48:56
◼
►
are not known to someone
01:48:59
◼
►
this person in the group
01:49:00
◼
►
doesn't have your contact.
01:49:01
◼
►
Do you want to,
01:49:02
◼
►
reveal yourself or something?
01:49:04
◼
►
But even that is like
01:49:05
◼
►
like you could just have
01:49:06
◼
►
someone in the group
01:49:07
◼
►
we should all super share
01:49:08
◼
►
and there'd be a super share
01:49:09
◼
►
button and we push super share
01:49:10
◼
►
and everyone in the group
01:49:11
◼
►
gets everyone else's info
01:49:12
◼
►
and like everyone has to
01:49:13
◼
►
turn your key, sir,
01:49:14
◼
►
and they all have to put
01:49:14
◼
►
super share.
01:49:15
◼
►
But once everybody
01:49:15
◼
►
presses super share,
01:49:16
◼
►
everybody gets shared
01:49:17
◼
►
with everybody else,
01:49:18
◼
►
As opposed to going
01:49:21
◼
►
twosie to individual people
01:49:22
◼
►
and sending contacts
01:49:23
◼
►
and doing all that stuff.
01:49:24
◼
►
Because believe me,
01:49:25
◼
►
like we know how to sell,
01:49:25
◼
►
send a contact card
01:49:26
◼
►
to somebody.
01:49:27
◼
►
I send contact cards
01:49:28
◼
►
to my family all the time
01:49:28
◼
►
and they just stare at it
01:49:29
◼
►
in their messages.
01:49:30
◼
►
They have no idea.
01:49:34
◼
►
I'm not supposed to do
01:49:34
◼
►
something with that.
01:49:35
◼
►
I'm sending you
01:49:35
◼
►
the entire contact information.
01:49:37
◼
►
You just have to tap it.
01:49:38
◼
►
You just have to do
01:49:39
◼
►
literally anything with it
01:49:40
◼
►
and it will open in contacts
01:49:41
◼
►
and then maybe it'll ask you
01:49:42
◼
►
if you want to merge
01:49:43
◼
►
with the existing app
01:49:43
◼
►
but they just look at it
01:49:44
◼
►
and be like,
01:49:45
◼
►
did that do something?
01:49:47
◼
►
at least on the Mac
01:49:48
◼
►
you have to do stuff with it.
01:49:49
◼
►
Maybe iOS it automatically adds it.
01:49:50
◼
►
No, I don't ever automatically adds it.
01:49:52
◼
►
This seems like it should be better
01:49:54
◼
►
and, you know,
01:49:55
◼
►
Apple has made some progress
01:49:57
◼
►
here with the photo sharing
01:49:58
◼
►
stuff or whatever,
01:49:59
◼
►
although that mostly
01:50:00
◼
►
all I've heard from my family
01:50:01
◼
►
with the photo sharing
01:50:01
◼
►
is their annoyance
01:50:02
◼
►
because they all want their,
01:50:03
◼
►
like my daughter has a,
01:50:04
◼
►
I don't think it's AI generated
01:50:06
◼
►
but I forget,
01:50:07
◼
►
some picture of me,
01:50:08
◼
►
I think it's a picture of me
01:50:10
◼
►
from middle school
01:50:11
◼
►
but then someone has added
01:50:12
◼
►
like a handlebar mustache
01:50:14
◼
►
or a go-toe or something.
01:50:14
◼
►
We need to see this picture.
01:50:15
◼
►
We need to see this immediately.
01:50:17
◼
►
I think you've seen it before.
01:50:18
◼
►
I think I've showed it to you.
01:50:19
◼
►
she insists on keeping that
01:50:20
◼
►
as her contact picture for me
01:50:22
◼
►
but of course,
01:50:22
◼
►
Apple being helpful
01:50:23
◼
►
is constantly offering
01:50:24
◼
►
my picture to her
01:50:26
◼
►
and she's like,
01:50:27
◼
►
stop offering it.
01:50:28
◼
►
I'm not offering it to you.
01:50:29
◼
►
Like iOS or whatever,
01:50:31
◼
►
like I'm not pressing a button
01:50:32
◼
►
to make that happen.
01:50:33
◼
►
It's just unavoidable
01:50:34
◼
►
and same thing on my side.
01:50:35
◼
►
I have my own pictures
01:50:36
◼
►
of a lot of my contacts
01:50:38
◼
►
and then people are constantly sending
01:50:40
◼
►
I think like Gruber's contact
01:50:42
◼
►
that he's always offering
01:50:43
◼
►
is like the Daring Fireball logo
01:50:44
◼
►
but I've got an actual picture of him
01:50:46
◼
►
he's like a cartoon face
01:50:47
◼
►
or whatever.
01:50:48
◼
►
I don't want the cartoon.
01:50:49
◼
►
I don't want your corporate logo.
01:50:50
◼
►
I want this picture I took of you
01:50:52
◼
►
and so I have to constantly
01:50:53
◼
►
have to fend off that thing
01:50:54
◼
►
and if I accidentally tap it
01:50:56
◼
►
or click the wrong thing one day,
01:50:57
◼
►
that's why I saved a little folder
01:50:59
◼
►
here are the contact pictures
01:51:01
◼
►
I want for these people
01:51:02
◼
►
and even if somehow
01:51:03
◼
►
your finger slips
01:51:04
◼
►
and it gets overwritten
01:51:05
◼
►
by the thing that they want,
01:51:07
◼
►
I want this person
01:51:08
◼
►
to look like that
01:51:08
◼
►
and that is a little bit
01:51:09
◼
►
of a battle.
01:51:12
◼
►
the system could be improved
01:51:13
◼
►
in many respects.
01:51:14
◼
►
I feel like setting custom contact pictures
01:51:16
◼
►
for people you know
01:51:17
◼
►
is one of life's great pleasures
01:51:18
◼
►
and they should not be interfering
01:51:20
◼
►
more than necessary with that.
01:51:22
◼
►
And it is funny too,
01:51:23
◼
►
like whenever,
01:51:24
◼
►
whenever I get like the,
01:51:25
◼
►
this update,
01:51:25
◼
►
update this person's photo
01:51:27
◼
►
question mark,
01:51:27
◼
►
people who work for Apple
01:51:30
◼
►
are always Memojis.
01:51:32
◼
►
And no one else ever is.
01:51:34
◼
►
I've noticed this.
01:51:35
◼
►
They're like,
01:51:36
◼
►
I've never had anyone
01:51:37
◼
►
who didn't work at Apple
01:51:38
◼
►
have a Memoji
01:51:39
◼
►
as their avatar.
01:51:41
◼
►
I have had that.
01:51:41
◼
►
I have had regular people
01:51:43
◼
►
use Memojis,
01:51:44
◼
►
but I swear to you,
01:51:46
◼
►
I don't know if it was an edict
01:51:48
◼
►
but I have noticed this as well.
01:51:49
◼
►
I don't know a whole bunch of people
01:51:51
◼
►
that work at Apple,
01:51:53
◼
►
I don't think it's 100% for me,
01:51:56
◼
►
but it's darn near 100%.
01:51:57
◼
►
Maybe it was like fun
01:51:58
◼
►
to like use it
01:51:59
◼
►
like when it was first being developed
01:52:00
◼
►
and you were like inside Apple,
01:52:01
◼
►
but when it like essentially
01:52:02
◼
►
went wide inside Apple
01:52:03
◼
►
or especially if you were in
01:52:04
◼
►
the people who got to see it
01:52:05
◼
►
ahead of time,
01:52:06
◼
►
but like as I've complained
01:52:07
◼
►
about Memojis before,
01:52:08
◼
►
they are the opposite
01:52:10
◼
►
of a like a likeness
01:52:12
◼
►
because every Memojis face
01:52:15
◼
►
is head is shaped the same
01:52:17
◼
►
and that's not true of people.
01:52:18
◼
►
That's why Memojis
01:52:19
◼
►
never look like the person
01:52:20
◼
►
because like a caricature
01:52:22
◼
►
that you get at a carnival
01:52:23
◼
►
or any kind of cartoon thing
01:52:24
◼
►
will emphasize the thing
01:52:25
◼
►
that make you look like you
01:52:26
◼
►
and Memojis never do that.
01:52:28
◼
►
Mii's unlike the Nintendo Wii
01:52:31
◼
►
would let you make a long skinny head.
01:52:33
◼
►
If you got a long skinny head,
01:52:34
◼
►
make a short one,
01:52:35
◼
►
make a big nose,
01:52:35
◼
►
make a small nose,
01:52:36
◼
►
but Memojis,
01:52:37
◼
►
everybody is a spherical generic thing
01:52:40
◼
►
and they look,
01:52:41
◼
►
other than the fact that you can say,
01:52:42
◼
►
I guess that person has brown hair
01:52:44
◼
►
and so does your Memoji
01:52:44
◼
►
and I guess their glasses
01:52:45
◼
►
look like yours.
01:52:46
◼
►
They never look like the people,
01:52:48
◼
►
which is fine
01:52:49
◼
►
if you don't want it to be a likeness,
01:52:50
◼
►
you just want it to be like
01:52:51
◼
►
a generic avatar,
01:52:54
◼
►
why not just,
01:52:55
◼
►
I don't know.
01:52:56
◼
►
I'm not a fan of Memoji.
01:52:58
◼
►
I don't think they serve a purpose
01:52:59
◼
►
because if I see them,
01:53:00
◼
►
to your point about talking
01:53:01
◼
►
with Apple people,
01:53:01
◼
►
if I see an emoji
01:53:02
◼
►
and like as an icon,
01:53:03
◼
►
I have no idea
01:53:05
◼
►
who that person is.
01:53:06
◼
►
even if they use the same emoji
01:53:07
◼
►
all the time,
01:53:07
◼
►
they just all look the same,
01:53:08
◼
►
they all look generic
01:53:09
◼
►
and I can't recognize people
01:53:11
◼
►
based on an emoji.
01:53:13
◼
►
it's one of the indicators
01:53:14
◼
►
if somebody does work at Apple,
01:53:15
◼
►
in the same way,
01:53:16
◼
►
when you go to somebody's
01:53:16
◼
►
like Mastodon profile,
01:53:17
◼
►
there'll be like a couple
01:53:18
◼
►
of indicators sometimes,
01:53:20
◼
►
like people who,
01:53:21
◼
►
who live in,
01:53:23
◼
►
as their location in Mastodon,
01:53:24
◼
►
they put like some suburb
01:53:26
◼
►
near Cupertino or something
01:53:27
◼
►
and they don't say their company
01:53:29
◼
►
or they'll say like fruit company
01:53:31
◼
►
there'll be like all these
01:53:32
◼
►
kind of coded things
01:53:33
◼
►
that indicate,
01:53:34
◼
►
you work for Apple,
01:53:35
◼
►
you just don't want
01:53:35
◼
►
to get in trouble,
01:53:36
◼
►
and the Memoji
01:53:37
◼
►
is definitely a tell.
01:53:39
◼
►
while we are working
01:53:40
◼
►
on the contacts database
01:53:42
◼
►
in our fantasy here,
01:53:42
◼
►
archived contacts,
01:53:45
◼
►
please make a concept
01:53:48
◼
►
of archived contacts
01:53:50
◼
►
where you can put people
01:53:51
◼
►
who you don't want
01:53:54
◼
►
without some kind
01:53:55
◼
►
or you don't want
01:53:56
◼
►
to show up in searches
01:53:59
◼
►
things like estranged
01:54:00
◼
►
family members,
01:54:01
◼
►
ex-partners,
01:54:03
◼
►
people who have died,
01:54:04
◼
►
you don't want
01:54:06
◼
►
to like delete
01:54:06
◼
►
their contact
01:54:07
◼
►
because you might
01:54:09
◼
►
someday want it again
01:54:10
◼
►
or in the case
01:54:11
◼
►
who has died,
01:54:12
◼
►
like you don't want
01:54:13
◼
►
all the past messages
01:54:14
◼
►
with that person
01:54:15
◼
►
to just be like
01:54:16
◼
►
unassociated with
01:54:17
◼
►
a name anymore,
01:54:19
◼
►
but have a concept
01:54:20
◼
►
of an archived contact
01:54:22
◼
►
because think about
01:54:22
◼
►
what this can do.
01:54:23
◼
►
First of all,
01:54:24
◼
►
people who have like,
01:54:26
◼
►
a name conflict
01:54:27
◼
►
where like your,
01:54:29
◼
►
is named Bob
01:54:31
◼
►
and you have,
01:54:32
◼
►
a Bob in your contacts
01:54:33
◼
►
that you talk to
01:54:34
◼
►
once every five years
01:54:35
◼
►
and Siri will often
01:54:36
◼
►
offer you that one
01:54:37
◼
►
instead of your spouse,
01:54:38
◼
►
even though you,
01:54:39
◼
►
so many of these,
01:54:40
◼
►
of these things
01:54:41
◼
►
could be resolved,
01:54:42
◼
►
let me just,
01:54:42
◼
►
let me archive
01:54:43
◼
►
a whole bunch of contacts
01:54:44
◼
►
that I probably,
01:54:45
◼
►
that I don't need
01:54:48
◼
►
or present-day use,
01:54:50
◼
►
but I don't want
01:54:51
◼
►
because I might
01:54:52
◼
►
someday need them
01:54:53
◼
►
or I don't want
01:54:54
◼
►
to lose association.
01:54:55
◼
►
I actually want this,
01:54:56
◼
►
I've always wanted this
01:54:57
◼
►
within a single contact.
01:54:59
◼
►
I've been battling
01:55:00
◼
►
for the entire time
01:55:01
◼
►
I've had contacts
01:55:01
◼
►
even back in like
01:55:02
◼
►
the Clara's email
01:55:03
◼
►
and Entourage days.
01:55:04
◼
►
Within a contact,
01:55:05
◼
►
often my contact,
01:55:07
◼
►
but often other people's.
01:55:08
◼
►
I have a massive history
01:55:10
◼
►
of email addresses.
01:55:11
◼
►
Most of them
01:55:13
◼
►
or work for me anymore,
01:55:14
◼
►
but why would I want
01:55:15
◼
►
to keep them in my contact?
01:55:16
◼
►
Because like you said,
01:55:17
◼
►
when there's any kind
01:55:19
◼
►
of thing in the world,
01:55:20
◼
►
like an email
01:55:21
◼
►
or a message thread
01:55:22
◼
►
or whatever,
01:55:23
◼
►
I want to know
01:55:24
◼
►
that it was from me
01:55:25
◼
►
back when I worked
01:55:26
◼
►
at company XYZ
01:55:27
◼
►
because it's associated
01:55:28
◼
►
with that email address,
01:55:29
◼
►
which I don't want
01:55:29
◼
►
to be in my contact
01:55:30
◼
►
or ever in any autocomplete
01:55:32
◼
►
or whatever,
01:55:32
◼
►
but when someone sees
01:55:33
◼
►
me at somecompany.com,
01:55:35
◼
►
that company long since
01:55:36
◼
►
has gone under
01:55:37
◼
►
and that domain name
01:55:38
◼
►
but there's some email
01:55:39
◼
►
and some email archive
01:55:40
◼
►
that I'm browsing
01:55:40
◼
►
or some message thread
01:55:41
◼
►
and something
01:55:42
◼
►
that I'm looking at,
01:55:42
◼
►
I still want it to know
01:55:44
◼
►
that was me,
01:55:45
◼
►
but I do not want
01:55:46
◼
►
that email address
01:55:47
◼
►
to be anywhere
01:55:49
◼
►
within a contact
01:55:50
◼
►
I could say,
01:55:51
◼
►
I used to have
01:55:52
◼
►
these email addresses.
01:55:53
◼
►
Same thing with addresses
01:55:54
◼
►
in some respects.
01:55:55
◼
►
I used to live
01:55:55
◼
►
at these addresses
01:55:56
◼
►
but I don't anymore,
01:55:58
◼
►
at least an archive contact,
01:56:00
◼
►
like people who,
01:56:01
◼
►
you don't want to show up
01:56:04
◼
►
you don't want to,
01:56:05
◼
►
because so often
01:56:06
◼
►
you do something
01:56:09
◼
►
like you do a spotlight search
01:56:10
◼
►
and so often
01:56:11
◼
►
you're like,
01:56:13
◼
►
would call this person
01:56:14
◼
►
And it's the last thing,
01:56:16
◼
►
it's like a minefield
01:56:17
◼
►
and sometimes you accidentally
01:56:18
◼
►
you're like,
01:56:19
◼
►
I just called this person
01:56:20
◼
►
I haven't worked with
01:56:20
◼
►
in eight years.
01:56:21
◼
►
like the auto-complete
01:56:22
◼
►
when sending an email,
01:56:23
◼
►
you don't notice
01:56:24
◼
►
a tab completes
01:56:24
◼
►
to the wrong thing
01:56:25
◼
►
and you send the email
01:56:26
◼
►
to exactly the wrong person
01:56:27
◼
►
or like you said,
01:56:28
◼
►
my grandfather,
01:56:29
◼
►
my deceased grandfather
01:56:30
◼
►
and my nephew
01:56:31
◼
►
have exactly the same
01:56:33
◼
►
first and last name.
01:56:34
◼
►
That is difficult.
01:56:35
◼
►
It's difficult in,
01:56:36
◼
►
for example,
01:56:37
◼
►
That's a really difficult one
01:56:38
◼
►
because like,
01:56:40
◼
►
I do want to identify
01:56:41
◼
►
old pictures of my grandfather
01:56:42
◼
►
and new pictures
01:56:43
◼
►
of my nephew
01:56:43
◼
►
and they have the same name
01:56:45
◼
►
you can get cute
01:56:46
◼
►
with like giving them nicknames
01:56:47
◼
►
and stuff like that
01:56:48
◼
►
or whatever,
01:56:48
◼
►
but like if one
01:56:50
◼
►
of those contacts
01:56:51
◼
►
was archived,
01:56:52
◼
►
when they come
01:56:53
◼
►
in the pop-up,
01:56:53
◼
►
the archived one
01:56:54
◼
►
could be like grayed out
01:56:55
◼
►
or a little skull
01:56:56
◼
►
and crossbones
01:56:57
◼
►
I don't know.
01:56:58
◼
►
Whatever you want to do
01:57:00
◼
►
but it's like,
01:57:01
◼
►
like my long-dead grandfather
01:57:03
◼
►
and my just-entering
01:57:05
◼
►
high school nephew,
01:57:06
◼
►
there shouldn't be
01:57:07
◼
►
as much confusion
01:57:08
◼
►
in life as there is
01:57:09
◼
►
just because they have
01:57:09
◼
►
the same name.
01:57:11
◼
►
like an ex-girlfriend
01:57:12
◼
►
or something
01:57:13
◼
►
or like you don't
01:57:14
◼
►
want to like accidentally
01:57:16
◼
►
call certain people
01:57:18
◼
►
or text certain people
01:57:19
◼
►
you mentioned autocomplete
01:57:21
◼
►
What about autocomplete
01:57:21
◼
►
in message threads?
01:57:22
◼
►
That's another one
01:57:23
◼
►
where it's like,
01:57:24
◼
►
as you're just typing
01:57:25
◼
►
send this to,
01:57:26
◼
►
Casey and John.
01:57:27
◼
►
what if there were
01:57:28
◼
►
Casey in my past
01:57:29
◼
►
I really didn't want
01:57:31
◼
►
because he was really
01:57:32
◼
►
bad at transport tycoon
01:57:33
◼
►
back in the day
01:57:34
◼
►
or something.
01:57:34
◼
►
I'm right here,
01:57:36
◼
►
I'm right here.
01:57:37
◼
►
What if there were
01:57:38
◼
►
other people named John?
01:57:39
◼
►
Can you imagine that?
01:57:40
◼
►
I'm sure you never
01:57:41
◼
►
have this problem.
01:57:42
◼
►
I completely agree
01:57:43
◼
►
with both of you.
01:57:44
◼
►
I have had occurrences
01:57:46
◼
►
and occasions
01:57:47
◼
►
where I've wanted
01:57:48
◼
►
exactly what each
01:57:49
◼
►
of you describes.
01:57:51
◼
►
you have my vote.
01:57:51
◼
►
This might be the thing
01:57:53
◼
►
one of the three of us,
01:57:54
◼
►
people always ask us,
01:57:55
◼
►
if you could be
01:57:56
◼
►
Craig Federighi for a day,
01:57:57
◼
►
what would you go
01:57:58
◼
►
and force everyone to do
01:58:00
◼
►
and then quit right after?
01:58:01
◼
►
This might be it for me.
01:58:02
◼
►
Archive Contacts
01:58:03
◼
►
is a pretty,
01:58:05
◼
►
take this as
01:58:06
◼
►
a little suggestion.
01:58:08
◼
►
If Gurman's right
01:58:09
◼
►
that you're looking
01:58:10
◼
►
for like a Snow Leopard
01:58:11
◼
►
kind of bug fixing
01:58:12
◼
►
kind of release
01:58:12
◼
►
and I know all the problems
01:58:14
◼
►
with that reference
01:58:15
◼
►
that Snow Leopard
01:58:15
◼
►
actually did have
01:58:16
◼
►
new features,
01:58:16
◼
►
but whatever.
01:58:17
◼
►
if you're looking
01:58:18
◼
►
for a kind of
01:58:19
◼
►
a quality assurance,
01:58:21
◼
►
low excitement
01:58:22
◼
►
kind of release
01:58:23
◼
►
and you need some features
01:58:24
◼
►
to jazz people up about it,
01:58:25
◼
►
Archive Contacts
01:58:27
◼
►
is such a good feature
01:58:28
◼
►
that it's not
01:58:29
◼
►
a ton of work.
01:58:30
◼
►
I know there's a lot
01:58:31
◼
►
of places where contacts
01:58:32
◼
►
show up and you'd have
01:58:33
◼
►
to account for this,
01:58:33
◼
►
but so it's not no work.
01:58:35
◼
►
it isn't like an afternoon.
01:58:36
◼
►
I was going to say,
01:58:37
◼
►
it is kind of actually
01:58:39
◼
►
a fairly heavyweight feature
01:58:40
◼
►
because it gets its tendrils
01:58:41
◼
►
into everything,
01:58:41
◼
►
but they just added
01:58:43
◼
►
password history to password
01:58:44
◼
►
so we know they can do it.
01:58:45
◼
►
like it's not a small lift,
01:58:48
◼
►
but it's not a big lift.
01:58:49
◼
►
It's not like a major
01:58:50
◼
►
tentpole thing,
01:58:51
◼
►
but it's one of those
01:58:52
◼
►
little like quality
01:58:54
◼
►
of life features
01:58:55
◼
►
that would breeze by
01:58:56
◼
►
in the WWC keynote
01:58:57
◼
►
and you get a huge applause
01:58:58
◼
►
because that solves
01:58:59
◼
►
problems people actually have.
01:59:01
◼
►
I don't want to call,
01:59:04
◼
►
uncle I haven't spoken
01:59:05
◼
►
to in 10 years
01:59:08
◼
►
who if I call him
01:59:08
◼
►
that could bring up
01:59:09
◼
►
some weird feelings
01:59:10
◼
►
or this person
01:59:11
◼
►
who died 10 years ago.
01:59:13
◼
►
I don't want to call
01:59:13
◼
►
these people
01:59:14
◼
►
with one tap accidentally
01:59:15
◼
►
or I don't want to
01:59:15
◼
►
accidentally add them
01:59:16
◼
►
to a message thread,
01:59:16
◼
►
but I don't want to,
01:59:19
◼
►
delete the contact either.
01:59:20
◼
►
so it's such,
01:59:21
◼
►
it's such a big
01:59:23
◼
►
high value win
01:59:24
◼
►
if you can get it.
01:59:25
◼
►
I feel like fixing
01:59:27
◼
►
the messaging merging thing
01:59:28
◼
►
is much more targeted
01:59:29
◼
►
and easier to do.
01:59:29
◼
►
So if someone's wanted
01:59:30
◼
►
to join Apple
01:59:30
◼
►
and fix one bug,
01:59:31
◼
►
do the message merging thing.
01:59:32
◼
►
You can get in and out faster.
01:59:33
◼
►
I bet mine's easier.
01:59:35
◼
►
because you just got to do the,
01:59:37
◼
►
you only have to work
01:59:38
◼
►
on the messages app code base
01:59:39
◼
►
to implement my thing.
01:59:41
◼
►
you got to work on a million apps.
01:59:43
◼
►
I don't think you do.
01:59:44
◼
►
but like all the pop,
01:59:45
◼
►
all the pop-up contact
01:59:46
◼
►
autocomplete things
01:59:47
◼
►
now have to understand
01:59:48
◼
►
the concept of an archive contact
01:59:50
◼
►
and have to display it differently.
01:59:51
◼
►
I think by default,
01:59:53
◼
►
anything that's archived
01:59:54
◼
►
doesn't show up
01:59:55
◼
►
through that API.
01:59:56
◼
►
but you can't have that
01:59:57
◼
►
because photos needs
01:59:58
◼
►
to show dead people,
01:59:59
◼
►
You need to identify
02:00:00
◼
►
dead people in photos.
02:00:01
◼
►
So photos needs to,
02:00:02
◼
►
so the very least,
02:00:03
◼
►
you got to do the integration
02:00:04
◼
►
with photos.
02:00:06
◼
►
it's a long,
02:00:06
◼
►
yours is a bigger left.
02:00:07
◼
►
It's definitely bigger.
02:00:08
◼
►
I don't think so.
02:00:09
◼
►
You're talking about
02:00:09
◼
►
merging iMessage threads?
02:00:11
◼
►
That's crazy.
02:00:13
◼
►
how about just not letting
02:00:14
◼
►
them bifurcate ever?
02:00:15
◼
►
You're just going forward.
02:00:16
◼
►
I'll take that.
02:00:17
◼
►
You don't have to fix the,
02:00:18
◼
►
you don't have to fix
02:00:18
◼
►
the damage done in the past.
02:00:19
◼
►
Just going forward
02:00:20
◼
►
when people are talking
02:00:26
◼
►
this is just,
02:00:28
◼
►
it's so frustrating.
02:00:29
◼
►
what is the point
02:00:30
◼
►
of having a contact
02:00:31
◼
►
with lots of different information
02:00:32
◼
►
if it doesn't treat
02:00:34
◼
►
all that information
02:00:35
◼
►
as corresponding
02:00:35
◼
►
to that contact?
02:00:36
◼
►
it's only a one-way relationship.
02:00:38
◼
►
It's like one to many
02:00:39
◼
►
and then many to many
02:00:40
◼
►
in the other direction.
02:00:42
◼
►
you're not wrong,
02:00:43
◼
►
but as soon as you said,
02:00:45
◼
►
group chats have split,
02:00:46
◼
►
that is almost certainly,
02:00:48
◼
►
you nailed the problem
02:00:49
◼
►
that some of the chats
02:00:51
◼
►
are with emails,
02:00:51
◼
►
some are with phone numbers,
02:00:52
◼
►
some are a mixture of both.
02:00:54
◼
►
And I agree with you.
02:00:55
◼
►
It's infuriating
02:00:56
◼
►
that we have the technology
02:00:57
◼
►
to fix this problem.
02:00:58
◼
►
I don't know why
02:00:58
◼
►
it's not already fixed.
02:00:59
◼
►
And the other thing
02:01:00
◼
►
is the interface of like,
02:01:01
◼
►
there is so little visibility
02:01:03
◼
►
and awareness of people
02:01:05
◼
►
who initiate conversations.
02:01:06
◼
►
Are you initiating it
02:01:08
◼
►
with a phone number
02:01:09
◼
►
or an Apple ID?
02:01:10
◼
►
Almost nowhere
02:01:12
◼
►
do they make that
02:01:13
◼
►
super duper clear.
02:01:14
◼
►
People don't even know
02:01:15
◼
►
that they can set it,
02:01:16
◼
►
you can set the default.
02:01:18
◼
►
start conversations with this,
02:01:19
◼
►
but the default can be different
02:01:20
◼
►
on different platforms
02:01:21
◼
►
because they just see a name
02:01:22
◼
►
in an autocomplete.
02:01:23
◼
►
It's the thing that infuriates me
02:01:24
◼
►
FaceTime on Apple TV,
02:01:26
◼
►
which I used to talk
02:01:27
◼
►
to my family
02:01:28
◼
►
like on the actual Apple TV
02:01:29
◼
►
and I use like continuity camera
02:01:31
◼
►
with my phone.
02:01:31
◼
►
FaceTime on Apple TV.
02:01:32
◼
►
It's like start a conversation with
02:01:34
◼
►
and then you'll tap on a contact
02:01:37
◼
►
and it'll be like my dad's name
02:01:39
◼
►
and it'll say underneath it,
02:01:44
◼
►
Which one of those is a phone number?
02:01:46
◼
►
Which one of those is an Apple ID?
02:01:49
◼
►
Just they don't tell you
02:01:50
◼
►
because there's no room
02:01:51
◼
►
on my 65 inch screen
02:01:53
◼
►
to indicate which one
02:01:54
◼
►
is a phone number,
02:01:54
◼
►
which one is an Apple ID
02:01:55
◼
►
and the consequences
02:01:56
◼
►
of getting it wrong
02:01:57
◼
►
is they get rung on their iPad
02:01:58
◼
►
when they were trying
02:01:59
◼
►
to use their phone
02:01:59
◼
►
or they're not near their iPad
02:02:00
◼
►
or they're not on Wi-Fi
02:02:01
◼
►
or the like,
02:02:04
◼
►
but they got out of the way
02:02:05
◼
►
of your content,
02:02:06
◼
►
just there's no room
02:02:08
◼
►
for any word
02:02:08
◼
►
except for home and mobile.
02:02:10
◼
►
Beep, beep, beep.