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The Talk Show

417: ‘Nothing Is Possible’, With Paul Kafasis

 

00:00:00   Well, Paul, we have a lot of stuff to talk about, including even about this show itself,

00:00:12   but I've got James Bond on my mind.

00:00:14   Is that unusual for you, though?

00:00:16   No, not really.

00:00:18   I mean, several times a day, at least, right?

00:00:21   People know.

00:00:23   One thing that's nice about having a lot of internet friends and being sort of public,

00:00:28   at least with most of my interests on the internet, is people know what I like.

00:00:31   So when the Humane HP acquisition broke the other day, my texts just lit up, and they were gold.

00:00:39   I got so many good ones I can't talk about publicly from Apple people who do not like Imran Chowdhury

00:00:45   talking about their absolute delight in thinking about him working at HP.

00:00:51   Working at HP, yeah, right, right.

00:00:53   But also this morning, my texts lit up with the news that Amazon has bought off the Broccoli family

00:01:00   and bought creative control over the Bond movie franchise, and I'm depressed about it.

00:01:06   I hope I'm wrong, right?

00:01:07   I can't lose, I guess, in terms of if I'm wrong that they're going to wreck it.

00:01:11   Because, well, what's the worst that can happen?

00:01:14   I'm wrong, and they make good movies?

00:01:16   They make good movies?

00:01:17   And TV shows and cartoons and...

00:01:20   Amazon's got all those great properties, like, you know, all those great shows that they put

00:01:25   out that I...

00:01:27   So I'm sure it's in good hands.

00:01:29   Even the people who...

00:01:32   And you know that my wife and I do not care for Peter Jackson's Lord of the Rings movie series.

00:01:38   You know the story, Amy, that's told about the first one, right?

00:01:41   They're very long.

00:01:45   They're very long.

00:01:46   Well, not for her.

00:01:48   Wow.

00:01:51   The story, when I was suspicious, I loved the book.

00:01:55   I'll try to keep this short, but I loved Tolkien's books.

00:01:58   One of the few books I've ever read twice in my life.

00:02:02   And I've always thought they were, to use a...

00:02:06   You know, I guess the term is unfilmable.

00:02:08   That whatever you try to commit to...

00:02:09   Whatever it is that makes the books great is not really capturable on film.

00:02:14   Can't capture it in film, okay.

00:02:15   And I think Peter Jackson's versions not only don't come close, they didn't even try.

00:02:20   And I really, really...

00:02:21   I went to see the first one, The Fellowship of the Ring, in the theaters when it came out,

00:02:25   because I had an open mind, gave it a chance, and I hated it.

00:02:28   And so I haven't watched the other two, because I hated the first one so much.

00:02:32   But it just really...

00:02:33   I don't want to get into one.

00:02:34   I just think they're dreadful.

00:02:36   But my wife liked it even less.

00:02:37   And while we were in the movie theater, in whatever year that came out,

00:02:42   she started fishing around her purse, found an Ambien, and popped it.

00:02:49   Like she was going on an airplane.

00:02:51   That's why she had it in her purse.

00:02:52   She's like, I think I had this from the last time we were on a plane.

00:02:55   Zoned out.

00:02:56   Now I'm just going to cruise through this movie.

00:02:58   Right.

00:02:59   And the movie was so long, and she made that decision so early into the movie.

00:03:04   Did she wake up before the end?

00:03:06   Yeah.

00:03:07   Well, no, then I just...

00:03:08   Yeah.

00:03:08   I think she just sort of woke up with some applause at the end or whatever,

00:03:12   and was like, is that it?

00:03:13   And I was like, yes.

00:03:13   And she was like, thank God.

00:03:14   And then we just left.

00:03:15   But anyway, Amazon, now having bought some sort of rights to Lord of the Rings,

00:03:22   apparently spent like a billion dollars to produce like a TV series about it,

00:03:26   that even people who like the movies admit was terrible,

00:03:29   and caused Andy Jassy to ask them,

00:03:33   why are we spending all this money on something people don't watch?

00:03:37   So now they own Bond.

00:03:40   So great.

00:03:40   Great.

00:03:41   This sounds good.

00:03:42   You'll enjoy this.

00:03:45   I did look up in my CMS the word or the name Broccoli out of curiosity,

00:03:50   because Cubby Broccoli was one of the co-producers of the original movies,

00:03:55   and then when he died, I don't know when,

00:03:58   but his daughter Barbara, who's now 64, 65, crazy,

00:04:03   because I think of her as the young Broccoli,

00:04:05   and now she's like retired.

00:04:06   I mean, she is at retirement age.

00:04:08   She's been...

00:04:09   Even she's wilting?

00:04:10   Yeah.

00:04:11   She's been producing the movies for decades now,

00:04:13   like through at least the last four actors to play the role,

00:04:16   which is going back quite a bit.

00:04:18   But I searched in the history,

00:04:20   and I think I'm up to around 30,000 posts at Daring Fireball,

00:04:25   give or take.

00:04:26   Let's call it 30,000.

00:04:27   Not once has the...

00:04:30   Has the word Broccoli?

00:04:32   Other than in the context of the Eon Productions' James Bond films,

00:04:35   and there's like seven or eight of those.

00:04:37   But if there are any other possible uses of the string Broccoli,

00:04:44   which it kind of rings a bell,

00:04:45   I've never used them.

00:04:47   It's a ridiculous last name.

00:04:49   I don't, you know,

00:04:49   no matter how many billions of dollars they got for this,

00:04:52   their last name is still Broccoli.

00:04:58   Anyway, I did say...

00:04:59   I should say this.

00:05:00   This is the first episode of the talk show since,

00:05:04   I don't know,

00:05:04   like three weeks into December,

00:05:06   when Vlad Prelawatz,

00:05:09   founder and chief Poobah...

00:05:12   What's your title at Rogue Amoeba?

00:05:13   I think he has a similar one.

00:05:14   CEO slash Lackey.

00:05:16   Lackey, yeah.

00:05:17   Well, I think he's the CEO slash Lackey at Kaji.

00:05:20   Kagi?

00:05:20   I've already forgotten.

00:05:21   He told me how to pronounce it on the show.

00:05:24   The sieve that is my memory for how to pronounce things

00:05:27   is already forgotten.

00:05:29   I think for decades I've been pronouncing it Kaji

00:05:31   since the shareware days

00:05:33   when you were probably just a kid.

00:05:34   And he corrected me and said it's Kagi.

00:05:37   Kagi, yeah.

00:05:38   Kagi.

00:05:39   No, it's Japanese,

00:05:40   and so it makes more sense that it's a hard G.

00:05:42   But anyway, he was on,

00:05:44   and it was...

00:05:46   I don't know what people listening to the show...

00:05:48   Did you happen to listen to that?

00:05:49   I don't assume...

00:05:49   I did not hear that one.

00:05:50   And that's quite all right,

00:05:52   but for me,

00:05:53   it was a home run.

00:05:56   Like, that was me catching...

00:05:58   I really wanted that show to come out a certain way,

00:06:00   and it really did.

00:06:01   But then you took a break,

00:06:03   so we don't...

00:06:04   I'm not following in his footsteps, really.

00:06:06   No, no, no.

00:06:07   This show's gonna be terrible.

00:06:09   Perfect.

00:06:09   Good.

00:06:10   Low expectations.

00:06:12   I wasn't planning to take a hiatus,

00:06:15   but I should have, really,

00:06:16   because I kind of knew at the time

00:06:18   that people...

00:06:21   It's not unpleasant,

00:06:23   but it's not pleasant either.

00:06:26   But I've...

00:06:27   The podcast industry is going through

00:06:29   some turmoil

00:06:31   when it comes to advertising

00:06:32   and sponsorships,

00:06:33   and at the end of the year,

00:06:35   I switched representation

00:06:37   of who's selling the ads for the show,

00:06:41   and shocker,

00:06:43   I kind of put off

00:06:45   making the decision

00:06:47   until later than I should have

00:06:50   for a year-end transition

00:06:51   and wound up with no sponsorships

00:06:55   in January,

00:06:56   not through anybody's...

00:06:57   So you get a little vacation.

00:06:58   And quite frankly,

00:07:00   once I took a little bit of a break,

00:07:02   I kind of...

00:07:04   It kind of felt like I needed one.

00:07:06   I don't know.

00:07:07   It's hard for me to explain

00:07:09   because it's not...

00:07:10   You know, you might say...

00:07:11   You might look at the publication schedule

00:07:12   of the talk show

00:07:13   and say,

00:07:14   this doesn't look like

00:07:15   back-breaking work groups.

00:07:17   But I often say...

00:07:21   And the longer I do it,

00:07:22   the more it feels true to me,

00:07:24   that I feel like I am a writer

00:07:26   who has a podcast on the side.

00:07:29   And it doesn't matter.

00:07:31   I do feel...

00:07:32   I hope I'm better at podcasting

00:07:33   than I was when I got started

00:07:35   and was really rough at it years ago.

00:07:39   I think dithering is a lot of fun.

00:07:41   We're actually approaching

00:07:42   five years of dithering,

00:07:43   which is mind-blowing to me

00:07:45   because that still feels like

00:07:46   my new podcast.

00:07:47   That is still the new podcast.

00:07:48   Yeah.

00:07:49   But it does not come naturally to me.

00:07:51   And I'm not saying writing does,

00:07:53   but it...

00:07:54   Well,

00:07:55   sort of does.

00:07:56   Like,

00:07:56   I feel like...

00:07:58   And if I didn't need any...

00:08:01   If I were completely retired,

00:08:02   independent,

00:08:03   wealthy,

00:08:03   I'm not saying I wouldn't

00:08:05   do this show anymore,

00:08:06   but this show does feel

00:08:07   like a job to me

00:08:08   in a way that writing

00:08:09   Daring Fireball doesn't.

00:08:11   Like,

00:08:11   writing Daring Fireball,

00:08:13   even though it is a job

00:08:14   and does...

00:08:15   It is my business,

00:08:16   I would do it anyway.

00:08:18   Like,

00:08:18   I feel driven to do the writing

00:08:20   in a way that I don't

00:08:21   with the podcasting

00:08:21   and that doing the podcasting

00:08:23   exhausts me emotionally somehow

00:08:26   in a way that writing

00:08:27   exhausts me differently.

00:08:30   and I've never wanted

00:08:31   to take a month-long break

00:08:33   from writing Daring Fireball

00:08:34   and I think I would break out

00:08:35   in a bad case

00:08:36   of the heebie-jeebies

00:08:37   if I tried.

00:08:38   Whereas a break from this show,

00:08:41   I feel like I'm loose

00:08:44   and I'm ready to go.

00:08:45   So,

00:08:46   I mean,

00:08:47   all right.

00:08:48   Well,

00:08:48   but I feel...

00:08:49   I don't know what to say to that.

00:08:50   Is it going to be good?

00:08:51   Is it going to be bad?

00:08:51   I don't know.

00:08:52   Well,

00:08:53   I feel like,

00:08:53   though,

00:08:53   I really...

00:08:54   And I mean this sincerely

00:08:55   because I've started getting emails

00:08:56   and like DMs

00:08:58   or messages

00:08:59   from people asking

00:09:00   is the show over?

00:09:01   Because it's been gone

00:09:03   for like four weeks?

00:09:04   Five weeks?

00:09:05   What are we at?

00:09:06   I think it's going to be

00:09:07   closer to eight weeks.

00:09:08   Oh, yeah.

00:09:08   It's February 20th, right?

00:09:10   Okay.

00:09:10   Okay, yeah.

00:09:10   They knew you were alive at least.

00:09:12   The website was still getting up.

00:09:14   But I do think

00:09:15   when shows take a break...

00:09:17   Unannounced.

00:09:18   Well,

00:09:19   no.

00:09:20   When shows take a break,

00:09:22   it's usually scheduled

00:09:23   and they say,

00:09:24   like the John Oliver,

00:09:26   last week tonight,

00:09:27   terrific show on...

00:09:29   It used to be HBO.

00:09:30   Now it's HBO.

00:09:31   Just call it HBO.

00:09:32   Cinemax Max Univision Plus

00:09:35   or whatever it's called.

00:09:36   Like,

00:09:36   I forget if he...

00:09:37   I forget if he even made it

00:09:39   to the election

00:09:39   or if it was like,

00:09:40   good luck with the election,

00:09:41   see you next year,

00:09:42   we'll be back in February.

00:09:43   Usually they'll tell you...

00:09:46   Up front ahead of time, yeah.

00:09:47   Right.

00:09:48   Or,

00:09:49   much like the James Bond movies,

00:09:51   they would,

00:09:52   for decades,

00:09:53   would end

00:09:53   with James Bond

00:09:55   will return

00:09:55   and for a long time

00:09:57   they had a fun thing

00:09:58   where they at least knew

00:09:59   which Ian Fleming title

00:10:01   they were going to do next

00:10:02   and they'd say, like,

00:10:03   James Bond will return

00:10:04   in The Spy Who Loves Me

00:10:06   and they wouldn't give you a year.

00:10:08   They'd just let you know

00:10:10   that he'll be coming back

00:10:11   and I feel like

00:10:12   I should have owed

00:10:12   everybody

00:10:14   a...

00:10:14   the talk show

00:10:15   the talk show will return

00:10:16   but it wasn't

00:10:17   a planned hiatus

00:10:18   and...

00:10:19   Well, here we are.

00:10:21   Sorry.

00:10:21   We're back.

00:10:24   We'll also say...

00:10:25   But I will also say,

00:10:26   in the meantime,

00:10:26   anybody out there,

00:10:28   because I've...

00:10:29   Not that the ad

00:10:31   sold themselves

00:10:31   but the spots

00:10:32   had been,

00:10:33   for years,

00:10:34   sort of filled up

00:10:35   naturally

00:10:35   and now are not.

00:10:37   It's like a little

00:10:38   self-promotion

00:10:39   that if anybody out there

00:10:40   has a product

00:10:41   or service

00:10:42   that you think

00:10:42   would be a good

00:10:43   the talk show sponsor,

00:10:45   get in touch with me.

00:10:47   Go to Daring Fireball.

00:10:48   My main...

00:10:49   I'm gonna...

00:10:49   I need to do it

00:10:50   in between you and me

00:10:51   talking right now

00:10:51   and when this episode

00:10:53   comes out

00:10:53   but it's a forcing function.

00:10:54   I'll have to do it.

00:10:55   But there will be

00:10:56   information there

00:10:57   on what to do

00:10:58   if you want to sponsor

00:10:58   the talk show

00:10:59   instead of sponsoring

00:11:00   Daring Fireball.

00:11:01   But both have openings

00:11:02   right now

00:11:02   so get in touch with me.

00:11:03   The talk show sponsorships

00:11:05   are significantly less money

00:11:06   than the weekly ones

00:11:07   on Daring Fireball.

00:11:08   So anybody who's thought

00:11:09   I'd like to sponsor

00:11:10   something Daring Fireball related

00:11:13   but found the weekly sponsorship

00:11:14   perhaps as too high of a price,

00:11:16   the podcast is a perfect opportunity

00:11:19   and just get in touch with me

00:11:20   will make it work.

00:11:21   In fact,

00:11:22   the sponsor for this podcast

00:11:23   kind of worked out

00:11:24   just like that

00:11:25   which I'll get to

00:11:26   at a natural break.

00:11:27   Right now,

00:11:28   we're doing the ads

00:11:29   for your show

00:11:30   then later we'll do the ad

00:11:31   for the sponsor.

00:11:32   Got it.

00:11:32   Okay.

00:11:33   Exactly.

00:11:33   Anyway,

00:11:37   who won Super Bowl 59?

00:11:39   Super Bowl 59

00:11:40   was won by your

00:11:42   Philadelphia ogles.

00:11:43   My beloved Philadelphia eagles.

00:11:45   E-L-G-L-E-S

00:11:47   I believe is how it's spelled.

00:11:48   It is now.

00:11:49   Oh,

00:11:52   and I assume you saw the thing

00:11:54   so this is

00:11:54   this is Philadelphia's mayor

00:11:56   who misspelled eagles

00:11:57   in a chant

00:11:58   spelling out eagles.

00:11:59   But I assume you saw the thing

00:12:01   she said

00:12:01   I believe was after the Super Bowl

00:12:03   when she said that

00:12:04   nothing is possible.

00:12:08   she obviously was going to say

00:12:10   nothing is impossible

00:12:11   or anything is possible

00:12:13   but she went with

00:12:13   nothing is possible.

00:12:15   God bless her.

00:12:17   She

00:12:19   she don't talk so good,

00:12:20   John.

00:12:21   I don't know how she is

00:12:23   as a mayor.

00:12:23   I don't know enough

00:12:24   about the politics there

00:12:25   but I know she don't talk

00:12:26   so good.

00:12:26   I would say

00:12:29   that at a podium

00:12:30   in front of a crowd

00:12:32   not just like

00:12:34   in passing or whatever

00:12:35   her name is

00:12:36   Sherelle Parker

00:12:37   I'm not quite sure

00:12:38   how to evaluate her

00:12:39   as a mayor

00:12:40   but

00:12:41   I would say

00:12:42   and

00:12:42   for whatever reason

00:12:45   the eagles

00:12:46   and this is sort of

00:12:47   a new thing

00:12:48   the E-A-G-L-E-S

00:12:51   eagles

00:12:51   I guess it was always

00:12:53   sort of a thing

00:12:54   but it's become

00:12:54   much more

00:12:55   of a thing

00:12:56   in the last

00:12:57   10 years or so

00:12:58   like when I was a kid

00:13:00   I don't remember

00:13:00   that at all

00:13:01   I think there was

00:13:01   more of like

00:13:02   a fight song

00:13:04   that they'd play

00:13:04   when they scored

00:13:05   touchdowns and stuff

00:13:06   but

00:13:07   it

00:13:08   it is

00:13:09   of all the names

00:13:10   the team could have

00:13:11   it does kind of

00:13:11   roll off the tongue

00:13:12   if that's what you want

00:13:13   to do

00:13:14   is spell out

00:13:14   the team name

00:13:15   and then shout it

00:13:16   I mean they stole it

00:13:17   from the Jets

00:13:17   I'm pretty sure

00:13:18   the Jets have done that

00:13:19   for decades

00:13:20   and that one

00:13:21   four letters

00:13:22   it's a lot harder

00:13:23   to mess up

00:13:23   J-E-T-S Jets

00:13:24   than Eagles

00:13:26   but

00:13:26   yeah I'm gonna say

00:13:28   they didn't steal it

00:13:29   and it's sort of

00:13:29   coincidence

00:13:30   and maybe it's

00:13:31   maybe it's the

00:13:31   I really

00:13:33   I don't think

00:13:34   Eagles

00:13:35   I mean when would

00:13:35   you even hear about

00:13:36   I mean they're not

00:13:37   the Jets are right there

00:13:38   come on

00:13:38   they're like a minor league

00:13:39   team though

00:13:39   they're sucking 45 minutes

00:13:41   away from Philadelphia

00:13:42   they're not even in

00:13:43   major league football though

00:13:44   they're like a triple A team

00:13:46   now wait

00:13:48   is that a knock

00:13:49   on the Jets

00:13:49   or on the AFC

00:13:50   the Jets

00:13:52   I'm not the AFC

00:13:53   but I mean

00:13:54   that was true

00:13:54   in the 90s

00:13:55   of the entire AFC

00:13:56   but no

00:13:57   but I mean

00:13:57   when's the last time

00:13:58   the Jets were in the playoffs

00:13:59   oh god

00:14:01   you think

00:14:02   quite a while

00:14:03   don't ask Dingus

00:14:05   Dingus doesn't know

00:14:06   no that's

00:14:08   that's how we got

00:14:09   into this mess

00:14:09   that's exactly

00:14:11   how we got

00:14:11   into this mess

00:14:12   so how

00:14:14   how did exactly

00:14:15   we get into this mess

00:14:16   did you start it

00:14:17   or did I

00:14:18   no I started it

00:14:19   but then you

00:14:20   you

00:14:20   you set the snowball

00:14:22   rolling

00:14:22   and then I had to

00:14:23   follow up on it

00:14:24   I started it

00:14:25   because I was

00:14:26   Christ

00:14:27   who

00:14:30   who even

00:14:31   basically

00:14:31   I needed to know

00:14:32   who won Super Bowl 13

00:14:34   because I was

00:14:35   it was after

00:14:36   no it was after

00:14:37   the Eagles

00:14:38   that's

00:14:38   that's what started it

00:14:39   is

00:14:39   is

00:14:40   Sherelle Parker

00:14:41   started it

00:14:42   by misspelling Eagles

00:14:43   with her chant

00:14:43   which reminded me

00:14:45   of Terry Bradshaw

00:14:46   being criticized

00:14:47   by an opposing player

00:14:48   for not knowing

00:14:49   how to spell

00:14:50   the word cat

00:14:50   if you spotted him

00:14:52   the C

00:14:52   and the A

00:14:53   which is

00:14:55   just an insult

00:14:56   that is

00:14:56   engraved in my mind

00:14:58   but apparently

00:15:00   that was an insult

00:15:01   that

00:15:01   what was his name

00:15:02   Hollywood Henderson

00:15:03   of the

00:15:04   of your Dallas Cowboys

00:15:06   laid down on Bradshaw

00:15:07   before Super Bowl

00:15:09   Super Bowl 13

00:15:09   and

00:15:11   off the top of my head

00:15:12   I did not know

00:15:13   who won that Super Bowl

00:15:14   and I wondered

00:15:14   basically who got the better

00:15:16   of that insult

00:15:16   right

00:15:17   and

00:15:17   and so I asked Siri

00:15:19   who won Super Bowl 13

00:15:20   and

00:15:21   then everything went to hell

00:15:22   there's also

00:15:23   an interesting anecdote

00:15:25   about Hollywood Henderson

00:15:26   and his

00:15:27   in-game nutrition

00:15:29   regimen

00:15:30   oh god

00:15:30   when I was researching

00:15:32   this I wound up

00:15:33   on a

00:15:34   an NFL.com

00:15:35   NFL

00:15:36   official

00:15:37   an official

00:15:38   NFL.com page

00:15:39   their official website

00:15:40   that noted

00:15:41   on the sidelines

00:15:42   during that game

00:15:43   Henderson used

00:15:44   a nasal spray bottle

00:15:45   containing water

00:15:46   mixed with cocaine

00:15:47   and this is

00:15:50   in the

00:15:51   what

00:15:51   70s

00:15:52   early 70s

00:15:53   yeah mid

00:15:54   mid 70s

00:15:55   mid 70s

00:15:56   so I don't think

00:15:57   they knew that

00:15:57   at the time

00:15:58   although maybe

00:15:59   but

00:15:59   we know it now

00:16:01   and the NFL

00:16:02   is not

00:16:02   shying away

00:16:03   from the

00:16:04   the truth here

00:16:04   which is

00:16:05   I actually have to

00:16:06   give them credit for

00:16:07   but

00:16:07   you wouldn't expect

00:16:09   to find that

00:16:10   on the league's

00:16:11   official website

00:16:12   a mention

00:16:13   of

00:16:13   inhaling

00:16:13   cocaine

00:16:14   mid game

00:16:15   no

00:16:17   you wouldn't

00:16:17   you would not

00:16:18   it's like

00:16:18   and the NFL

00:16:19   is

00:16:21   like any

00:16:23   major

00:16:25   super

00:16:26   mainstream

00:16:27   corporate

00:16:29   entertainment

00:16:29   type thing

00:16:30   like Apple

00:16:30   like Disney

00:16:31   they are very

00:16:32   protective of their

00:16:33   image

00:16:34   and want to

00:16:34   they're just

00:16:35   very prickly

00:16:36   and

00:16:37   get irritated

00:16:38   by things

00:16:39   that you

00:16:40   wouldn't think

00:16:40   should irritate

00:16:41   the NFL

00:16:42   and yet

00:16:43   they're happily

00:16:44   willing to say

00:16:46   yeah back in the

00:16:47   it's like that's

00:16:48   what a couple

00:16:48   of decades

00:16:49   will do

00:16:49   that even

00:16:49   the NFL

00:16:50   is willing

00:16:51   to say

00:16:51   oh yeah

00:16:52   you know

00:16:52   Hollywood

00:16:52   70s were crazy

00:16:54   yeah

00:16:54   Afrin

00:16:56   that's

00:16:56   that nose

00:16:57   spray

00:16:57   that'll

00:16:57   that'll do

00:16:58   a little

00:16:58   for you

00:16:59   but Hollywood

00:16:59   Henderson

00:17:00   special

00:17:00   homemade

00:17:01   mix

00:17:01   that'll

00:17:02   really

00:17:02   get you

00:17:02   going

00:17:03   and it

00:17:05   really

00:17:06   is

00:17:06   true

00:17:06   I mean

00:17:07   all sports

00:17:08   evolve

00:17:08   but the

00:17:10   NFL

00:17:10   more than

00:17:12   most

00:17:12   I mean

00:17:12   like

00:17:13   you can

00:17:14   look

00:17:14   70s

00:17:16   is maybe

00:17:16   a transitional

00:17:17   decade

00:17:18   but by

00:17:18   the 80s

00:17:19   basketball

00:17:20   looks like

00:17:20   basketball

00:17:21   and yeah

00:17:21   the guys

00:17:21   are more

00:17:22   cut now

00:17:22   and I

00:17:23   think

00:17:23   they're

00:17:23   faster

00:17:24   and more

00:17:24   athletic

00:17:24   and they

00:17:25   certainly

00:17:25   take

00:17:25   their

00:17:26   training

00:17:26   and

00:17:27   just

00:17:28   the way

00:17:29   they take

00:17:29   care

00:17:29   of their

00:17:29   bodies

00:17:30   better

00:17:30   I mean

00:17:30   it's

00:17:31   LeBron

00:17:31   James

00:17:32   is a freak

00:17:32   of nature

00:17:32   that he's

00:17:33   still playing

00:17:33   and scoring

00:17:34   20 some

00:17:34   points a

00:17:35   game

00:17:35   I think

00:17:36   he's 62

00:17:36   now

00:17:37   I think

00:17:37   that's

00:17:37   right

00:17:38   yeah

00:17:38   I mean

00:17:39   he's

00:17:39   but all

00:17:40   these guys

00:17:40   are playing

00:17:41   longer

00:17:41   I'm not

00:17:42   saying

00:17:42   and the

00:17:43   shorts

00:17:43   are longer

00:17:44   so that's

00:17:44   that's

00:17:45   the difference

00:17:45   the biggest

00:17:46   difference

00:17:46   from the

00:17:46   80s

00:17:47   shorts

00:17:47   I think

00:17:47   yeah

00:17:48   that's

00:17:48   definitely

00:17:49   a big

00:17:49   but the

00:17:49   game

00:17:50   looks

00:17:50   the

00:17:50   same

00:17:50   but the

00:17:51   NFL

00:17:51   it's

00:17:52   like

00:17:52   unrecognizable

00:17:53   like

00:17:54   there was

00:17:55   a thing

00:17:55   and I

00:17:55   know

00:17:55   it

00:17:56   sounds

00:17:56   like

00:17:56   a

00:17:57   meme

00:17:57   like

00:17:58   yeah

00:17:58   it's

00:17:58   a little

00:17:59   bit

00:17:59   of an

00:17:59   exaggeration

00:18:00   but I

00:18:00   saw

00:18:00   this

00:18:00   I'll see

00:18:01   if I can

00:18:01   find it

00:18:01   for the

00:18:02   show notes

00:18:02   but it

00:18:04   was floating

00:18:04   around

00:18:04   it was

00:18:05   the

00:18:05   CBS

00:18:06   NFL

00:18:06   Today

00:18:07   show

00:18:08   from

00:18:08   like

00:18:09   early

00:18:10   1980s

00:18:11   like

00:18:11   1981

00:18:11   or

00:18:12   something

00:18:12   like

00:18:12   that

00:18:13   and so

00:18:13   like

00:18:13   the

00:18:14   game

00:18:14   start

00:18:15   at

00:18:15   one

00:18:15   o'clock

00:18:15   in the

00:18:15   afternoon

00:18:16   eastern

00:18:16   time

00:18:17   on

00:18:17   Sunday

00:18:17   and

00:18:17   at

00:18:18   12

00:18:18   noon

00:18:18   CBS

00:18:19   NFL

00:18:20   Today

00:18:20   would

00:18:20   come

00:18:20   on

00:18:21   with

00:18:21   an

00:18:21   hour

00:18:21   pregame

00:18:22   and it

00:18:22   was

00:18:22   like

00:18:22   you know

00:18:25   one of

00:18:25   those

00:18:25   70s

00:18:26   classic

00:18:26   sports

00:18:27   type

00:18:27   songs

00:18:27   and

00:18:28   the

00:18:28   gist

00:18:29   of

00:18:29   the

00:18:29   meme

00:18:30   was

00:18:30   here's

00:18:31   the

00:18:31   video

00:18:31   like

00:18:31   the

00:18:32   30

00:18:32   second

00:18:32   credits

00:18:33   for

00:18:33   the

00:18:33   NFL

00:18:34   today

00:18:34   every

00:18:35   single

00:18:35   one

00:18:36   of

00:18:36   these

00:18:36   plays

00:18:36   would

00:18:36   would

00:18:38   be

00:18:38   a

00:18:38   would

00:18:38   be

00:18:39   a

00:18:39   penalty

00:18:39   and

00:18:39   most

00:18:40   of

00:18:40   them

00:18:40   would

00:18:40   be

00:18:40   an

00:18:40   instant

00:18:41   rejection

00:18:41   in

00:18:42   today's

00:18:43   NFL

00:18:43   like

00:18:43   roughing

00:18:44   the

00:18:44   passer

00:18:45   kind

00:18:45   of

00:18:45   stuff

00:18:45   yeah

00:18:45   and

00:18:46   you

00:18:46   think

00:18:46   you

00:18:47   think

00:18:47   that's

00:18:48   probably

00:18:48   somewhat

00:18:49   of

00:18:49   an

00:18:49   exaggeration

00:18:50   the

00:18:50   game

00:18:50   was

00:18:50   rougher

00:18:50   back

00:18:51   then

00:18:51   but

00:18:51   no

00:18:52   there's

00:18:52   a

00:18:52   play

00:18:52   where

00:18:53   a

00:18:53   guy

00:18:53   is

00:18:54   on

00:18:54   the

00:18:54   ground

00:18:54   and

00:18:54   the

00:18:55   defensive

00:18:55   player

00:18:55   just

00:18:55   steps

00:18:56   on

00:18:56   him

00:18:56   on

00:18:57   purpose

00:18:57   there

00:18:58   is

00:18:58   a

00:18:58   play

00:18:58   I

00:18:59   think

00:19:00   it's

00:19:00   I

00:19:00   think

00:19:08   he's

00:19:09   running

00:19:09   by

00:19:09   and

00:19:09   he

00:19:09   just

00:19:10   gets

00:19:10   him

00:19:10   right

00:19:10   in

00:19:10   the

00:19:11   neck

00:19:11   and

00:19:11   you

00:19:12   think

00:19:12   oh

00:19:12   my

00:19:12   god

00:19:12   is

00:19:13   that

00:19:13   guy

00:19:13   dead

00:19:13   I

00:19:14   mean

00:19:14   it

00:19:14   really

00:19:14   looks

00:19:14   like

00:19:14   a

00:19:14   murder

00:19:15   there

00:19:16   is

00:19:16   a

00:19:16   guy

00:19:17   being

00:19:17   I

00:19:17   hope

00:19:17   you

00:19:18   do

00:19:18   find

00:19:18   this

00:19:18   video

00:19:18   because

00:19:19   I

00:19:19   haven't

00:19:19   seen

00:19:19   it

00:19:19   and

00:19:19   now

00:19:20   I

00:19:20   want

00:19:20   to

00:19:20   there's

00:19:21   a

00:19:21   guy

00:19:21   being

00:19:21   picked

00:19:22   up

00:19:22   by

00:19:22   a

00:19:23   much

00:19:23   small

00:19:23   running

00:19:24   back

00:19:25   picked

00:19:25   up

00:19:25   by

00:19:25   a

00:19:25   very

00:19:25   large

00:19:26   defensive

00:19:26   player

00:19:27   who

00:19:27   just

00:19:27   purposefully

00:19:28   picks

00:19:28   him

00:19:28   up

00:19:29   and

00:19:29   drops

00:19:29   him

00:19:29   on

00:19:29   his

00:19:29   head

00:19:30   I

00:19:30   mean

00:19:30   it

00:19:31   is

00:19:31   every

00:19:32   single

00:19:32   one

00:19:33   of

00:19:33   them

00:19:33   would

00:19:33   not

00:19:34   just

00:19:34   be

00:19:34   an

00:19:35   ejection

00:19:35   but

00:19:35   probably

00:19:36   get

00:19:36   a

00:19:36   player

00:19:36   suspended

00:19:37   but

00:19:37   that's

00:19:37   how

00:19:37   they

00:19:38   advertised

00:19:38   the

00:19:39   show

00:19:39   in

00:19:39   the

00:19:40   70s

00:19:41   and

00:19:41   80s

00:19:41   it

00:19:41   was

00:19:42   it

00:19:42   was

00:19:42   like

00:19:43   that's

00:19:44   what

00:19:44   you

00:19:44   come

00:19:44   to

00:19:44   see

00:19:44   like

00:19:45   imagine

00:19:45   if

00:19:45   I

00:19:46   don't

00:19:46   know

00:19:46   maybe

00:19:46   they

00:19:46   did

00:19:47   do

00:19:47   this

00:19:47   for

00:19:47   NASCAR

00:19:48   like

00:19:48   imagine

00:19:48   if

00:19:49   the

00:19:49   opening

00:19:49   credits

00:19:49   for

00:19:49   NASCAR

00:19:50   was

00:19:50   all

00:19:50   crashes

00:19:51   fiery

00:19:51   crashes

00:19:52   yeah

00:19:52   right

00:19:52   it

00:19:53   was

00:19:53   like

00:19:54   that's

00:19:54   what

00:19:54   you

00:19:54   that's

00:19:55   what

00:19:55   the

00:19:55   NFL

00:19:55   was

00:19:56   it

00:19:56   was

00:19:56   like

00:19:56   legalized

00:19:57   mayhem

00:19:58   from

00:19:58   people

00:19:59   who

00:19:59   would

00:19:59   otherwise

00:19:59   probably

00:20:00   be

00:20:01   imprisoned

00:20:01   for

00:20:01   committing

00:20:02   violent

00:20:02   crimes

00:20:02   well I

00:20:03   mean

00:20:03   that's

00:20:04   like

00:20:04   the

00:20:04   Oakland

00:20:04   Raiders

00:20:05   team

00:20:05   until

00:20:06   very

00:20:06   recently

00:20:07   and

00:20:07   maybe

00:20:07   even

00:20:07   still

00:20:08   yeah

00:20:08   absolutely

00:20:09   it

00:20:10   was

00:20:10   on

00:20:11   was

00:20:11   it

00:20:11   sports

00:20:11   center

00:20:12   that

00:20:12   had

00:20:12   or

00:20:12   I

00:20:12   forget

00:20:13   which

00:20:13   it

00:20:13   was

00:20:13   one

00:20:13   of

00:20:13   the

00:20:13   programs

00:20:14   that

00:20:14   had

00:20:14   jacked

00:20:14   up

00:20:14   that

00:20:15   was

00:20:15   the

00:20:16   which

00:20:16   is

00:20:16   relatively

00:20:16   recent

00:20:17   that's

00:20:17   that's

00:20:17   only

00:20:18   been

00:20:18   gone

00:20:18   for

00:20:18   I

00:20:19   don't

00:20:19   even

00:20:19   know

00:20:19   but

00:20:19   10

00:20:20   or

00:20:20   20

00:20:20   years

00:20:20   that's

00:20:21   definitely

00:20:21   the

00:20:21   21st

00:20:21   century

00:20:22   that

00:20:22   had

00:20:22   that

00:20:23   was

00:20:23   just

00:20:23   highlighting

00:20:24   the

00:20:24   biggest

00:20:25   hits

00:20:25   in

00:20:25   the

00:20:25   NFL

00:20:26   that

00:20:26   week

00:20:26   and

00:20:27   it's

00:20:27   it's

00:20:28   definitely

00:20:28   when

00:20:28   people

00:20:29   were

00:20:29   concerned

00:20:30   about

00:20:31   concussions

00:20:31   but

00:20:32   we

00:20:32   hadn't

00:20:32   fully

00:20:33   linked

00:20:33   CTE

00:20:34   to

00:20:34   football

00:20:35   so

00:20:35   it

00:20:36   was

00:20:36   like

00:20:36   right

00:20:36   at

00:20:36   the

00:20:36   end

00:20:37   and

00:20:37   right

00:20:37   before

00:20:38   we

00:20:38   were

00:20:38   like

00:20:38   you

00:20:38   know

00:20:38   what

00:20:38   this

00:20:38   is

00:20:39   killing

00:20:39   people

00:20:39   we

00:20:40   probably

00:20:40   shouldn't

00:20:40   celebrate

00:20:41   the

00:20:41   brutal

00:20:43   hits

00:20:43   that

00:20:43   they're

00:20:43   taking

00:20:44   well

00:20:44   and

00:20:45   it

00:20:45   used

00:20:45   to

00:20:45   be

00:20:46   like

00:20:46   the

00:20:46   idea

00:20:47   of

00:20:47   a

00:20:47   concussion

00:20:47   was

00:20:48   really

00:20:48   like

00:20:48   well

00:20:49   like

00:20:49   getting

00:20:49   knocked

00:20:49   out

00:20:50   like

00:20:50   actually

00:20:50   like

00:20:51   just

00:20:51   flat

00:20:52   out

00:20:52   can't

00:20:53   get

00:20:53   off

00:20:53   the

00:20:53   grass

00:20:54   not

00:20:54   unconscious

00:20:54   yeah

00:20:55   yeah

00:20:55   and like

00:20:55   yeah

00:20:56   that's

00:20:56   bad

00:20:56   that's

00:20:56   a

00:20:56   real

00:20:57   shame

00:20:57   that

00:20:57   the

00:20:57   guy

00:20:57   took

00:20:58   a

00:20:58   hit

00:20:58   like

00:20:58   that

00:20:58   but

00:20:59   if

00:20:59   you

00:20:59   could

00:20:59   get

00:20:59   up

00:21:00   it

00:21:00   was

00:21:00   get

00:21:00   them

00:21:01   some

00:21:01   smelling

00:21:01   salts

00:21:01   and

00:21:02   get

00:21:02   them

00:21:02   back

00:21:02   in

00:21:02   the

00:21:02   huddle

00:21:03   and

00:21:03   maybe

00:21:04   a little

00:21:04   bit

00:21:04   of

00:21:04   that

00:21:04   cocaine

00:21:05   water

00:21:05   yeah

00:21:06   well

00:21:06   some

00:21:07   smelling

00:21:07   salts

00:21:08   work

00:21:08   better

00:21:08   than

00:21:08   others

00:21:09   keep

00:21:11   you

00:21:11   going

00:21:12   but

00:21:13   anyway

00:21:13   all right

00:21:13   that led

00:21:14   you

00:21:14   to ask

00:21:15   our

00:21:16   good

00:21:16   friend

00:21:16   apples

00:21:18   Siri

00:21:18   which

00:21:20   but hey

00:21:20   dingus

00:21:21   who won

00:21:21   Super

00:21:21   bowl

00:21:26   because

00:21:27   Siri

00:21:28   said

00:21:28   that

00:21:28   the

00:21:28   Philadelphia

00:21:29   Eagles

00:21:29   won

00:21:29   and

00:21:31   that

00:21:31   was

00:21:31   incorrect

00:21:31   they

00:21:32   were

00:21:32   not

00:21:32   even

00:21:32   participants

00:21:33   in

00:21:33   that

00:21:33   game

00:21:34   and

00:21:35   you

00:21:35   use

00:21:35   that

00:21:36   as

00:21:36   an

00:21:36   example

00:21:36   for

00:21:37   the

00:21:37   general

00:21:38   lousiness

00:21:40   of

00:21:40   Siri

00:21:40   right

00:21:41   after

00:21:42   you

00:21:42   had

00:21:42   posted

00:21:43   about

00:21:43   that

00:21:43   I

00:21:43   said

00:21:43   you

00:21:43   know

00:21:43   what

00:21:43   I

00:21:44   want

00:21:44   to

00:21:44   I

00:21:45   want

00:21:45   to

00:21:45   examine

00:21:45   this

00:21:46   and

00:21:46   I

00:21:46   spent

00:21:47   longer

00:21:48   than

00:21:48   I

00:21:48   should

00:21:48   have

00:21:48   but

00:21:49   long

00:21:49   enough

00:21:49   to

00:21:49   ask

00:21:50   Siri

00:21:50   who

00:21:50   won

00:21:51   every

00:21:51   single

00:21:51   Super

00:21:52   Bowl

00:21:52   one

00:21:53   through

00:21:53   60

00:21:53   which

00:21:53   has

00:21:54   not

00:21:54   even

00:21:54   been

00:21:54   played

00:21:54   yet

00:21:54   but

00:21:55   and

00:21:55   the

00:21:56   results

00:21:56   were

00:21:56   abysmal

00:21:57   made

00:21:58   for a

00:21:58   good

00:21:58   test

00:21:59   right

00:21:59   and

00:21:59   at

00:21:59   the

00:21:59   time

00:22:00   Super

00:22:00   Bowl

00:22:00   59

00:22:01   had

00:22:01   not

00:22:01   been

00:22:02   played

00:22:02   right

00:22:03   this

00:22:03   is

00:22:04   just

00:22:04   before

00:22:04   this

00:22:05   is

00:22:05   in

00:22:05   the

00:22:05   run-up

00:22:06   to

00:22:06   Super

00:22:06   Bowl

00:22:06   59

00:22:07   yes

00:22:07   it

00:22:08   was

00:22:08   just

00:22:09   small

00:22:09   enough

00:22:09   of

00:22:09   a

00:22:09   sample

00:22:10   size

00:22:10   60

00:22:11   is

00:22:11   just

00:22:11   enough

00:22:12   to

00:22:12   waste

00:22:13   the

00:22:13   time

00:22:13   asking

00:22:13   this

00:22:14   and

00:22:14   taking

00:22:14   screenshots

00:22:14   and

00:22:15   it

00:22:15   took

00:22:15   me

00:22:15   20

00:22:16   minutes

00:22:16   if

00:22:16   it

00:22:16   had

00:22:17   been

00:22:17   like

00:22:17   the

00:22:17   World

00:22:18   Series

00:22:18   I'm

00:22:18   not

00:22:18   I'm

00:22:19   not

00:22:19   doing

00:22:19   over

00:22:20   a

00:22:20   century

00:22:20   worth

00:22:21   of

00:22:21   World

00:22:21   Series

00:22:21   I

00:22:21   don't

00:22:22   have

00:22:22   that

00:22:22   kind

00:22:22   of

00:22:22   time

00:22:23   or

00:22:24   patience

00:22:24   at

00:22:24   least

00:22:25   yeah

00:22:26   and

00:22:27   it

00:22:27   turns

00:22:28   out

00:22:28   according

00:22:29   to

00:22:29   Siri

00:22:30   the

00:22:31   Philadelphia

00:22:31   Eagles

00:22:32   had

00:22:32   won

00:22:32   they

00:22:32   are

00:22:33   fantastic

00:22:33   33

00:22:34   out

00:22:35   of

00:22:35   58

00:22:35   now

00:22:35   the

00:22:36   funny

00:22:36   part

00:22:36   though

00:22:37   is

00:22:37   somebody

00:22:37   who

00:22:37   took

00:22:38   that

00:22:38   and

00:22:38   wrongly

00:22:39   thought

00:22:39   it

00:22:39   might

00:22:39   be

00:22:45   that's

00:22:46   true

00:22:46   they

00:22:47   do

00:22:47   win

00:22:48   a lot

00:22:48   of

00:22:48   Super

00:22:48   Bowls

00:22:48   apparently

00:22:49   and

00:22:49   they

00:22:50   won

00:22:50   this

00:22:50   one

00:22:51   in

00:22:51   convincing

00:22:51   fashion

00:22:52   so

00:22:52   at

00:22:53   the

00:22:54   time

00:22:54   that

00:22:54   you

00:22:55   conducted

00:22:55   the

00:22:55   experiment

00:22:56   of

00:22:56   58

00:22:57   Super

00:22:57   Bowls

00:22:57   that

00:22:58   had

00:22:58   actually

00:22:58   been

00:22:58   played

00:22:59   not

00:22:59   counting

00:23:00   the

00:23:00   59th

00:23:01   that

00:23:01   was

00:23:01   played

00:23:01   like

00:23:02   a

00:23:02   week

00:23:02   ago

00:23:02   the

00:23:03   Eagles

00:23:04   had

00:23:04   won

00:23:04   one

00:23:05   in

00:23:06   reality

00:23:07   yes

00:23:07   they

00:23:08   appeared

00:23:09   in

00:23:09   two

00:23:10   is

00:23:10   that

00:23:10   right

00:23:10   and

00:23:11   they

00:23:11   won

00:23:11   one

00:23:11   yeah

00:23:12   no

00:23:12   well

00:23:13   they

00:23:13   lost

00:23:13   two

00:23:13   they

00:23:13   lost

00:23:14   that's

00:23:14   right

00:23:14   they

00:23:15   had

00:23:15   a

00:23:15   longer

00:23:16   ago

00:23:16   one

00:23:16   that

00:23:16   they

00:23:16   also

00:23:16   lost

00:23:17   and

00:23:17   it's

00:23:18   weird

00:23:18   ways

00:23:18   that

00:23:19   I

00:23:19   remember

00:23:19   things

00:23:19   from

00:23:20   my

00:23:20   youth

00:23:20   that

00:23:20   I

00:23:20   don't

00:23:20   remember

00:23:21   now

00:23:21   1980

00:23:21   they

00:23:22   lost

00:23:22   to

00:23:22   the

00:23:23   Oakland

00:23:23   Raiders

00:23:23   to

00:23:24   the

00:23:24   Raiders

00:23:24   exactly

00:23:24   and

00:23:26   then

00:23:26   they

00:23:27   lost

00:23:27   to

00:23:27   the

00:23:28   Patriots

00:23:28   in

00:23:29   the

00:23:29   when

00:23:30   Andy

00:23:30   Reed

00:23:30   was

00:23:30   still

00:23:31   coaching

00:23:31   the

00:23:31   Eagles

00:23:32   and

00:23:32   what

00:23:33   was

00:23:33   the

00:23:33   quarterback

00:23:33   name

00:23:34   for

00:23:34   the

00:23:34   Eagles

00:23:34   they

00:23:34   had

00:23:35   the

00:23:35   ball

00:23:35   towards

00:23:35   the

00:23:35   end

00:23:36   and

00:23:36   the

00:23:38   pressure

00:23:38   got

00:23:39   to

00:23:39   him

00:23:39   and

00:23:39   he

00:23:39   threw

00:23:40   up

00:23:40   in

00:23:40   the

00:23:40   huddle

00:23:41   oh

00:23:42   was

00:23:42   that

00:23:42   right

00:23:43   yeah

00:23:44   not

00:23:46   the

00:23:47   Eagles

00:23:47   find

00:23:47   this

00:23:47   moment

00:23:48   getting

00:23:49   sick

00:23:50   of

00:23:50   the

00:23:50   huddle

00:23:51   but

00:23:51   no

00:23:52   they

00:23:52   only

00:23:52   won

00:23:52   one

00:23:53   Siri

00:23:53   on

00:23:54   the

00:23:54   other

00:23:54   hand

00:23:54   reported

00:23:55   them

00:23:55   as

00:23:55   being

00:23:56   the

00:23:56   winner

00:23:56   of

00:23:56   33

00:23:57   of

00:23:57   them

00:23:57   what

00:23:58   was

00:23:59   the

00:23:59   overall

00:23:59   batting

00:23:59   average

00:24:00   and

00:24:00   it

00:24:00   was

00:24:00   weird

00:24:01   though

00:24:01   the

00:24:01   pattern

00:24:01   was

00:24:02   so

00:24:02   unpredictable

00:24:02   because

00:24:04   it

00:24:05   wouldn't

00:24:05   be

00:24:05   like

00:24:06   oh

00:24:06   Siri

00:24:07   didn't

00:24:08   get

00:24:08   the

00:24:08   answers

00:24:08   right

00:24:09   to

00:24:09   any

00:24:09   of

00:24:10   them

00:24:10   before

00:24:10   1993

00:24:12   or

00:24:12   something

00:24:12   like

00:24:13   that

00:24:13   no

00:24:13   sporadically

00:24:15   it

00:24:15   would

00:24:15   get

00:24:15   one

00:24:15   right

00:24:15   then

00:24:16   sporadically

00:24:17   it

00:24:17   would

00:24:17   come up

00:24:18   with a

00:24:19   nonsense

00:24:19   answer

00:24:19   and

00:24:20   most

00:24:20   of

00:24:20   the

00:24:20   time

00:24:20   it

00:24:20   would

00:24:21   just

00:24:21   say

00:24:21   that

00:24:21   the

00:24:21   Eagles

00:24:21   had

00:24:22   won

00:24:22   right

00:24:23   because

00:24:23   it

00:24:23   somehow

00:24:24   always

00:24:25   falling

00:24:25   back

00:24:25   to

00:24:25   one

00:24:26   particular

00:24:27   Super

00:24:27   Bowl

00:24:27   like

00:24:28   Super

00:24:28   Bowl

00:24:28   52

00:24:28   or

00:24:29   something

00:24:29   52

00:24:29   is

00:24:30   what

00:24:30   it

00:24:30   was

00:24:30   yeah

00:24:30   I'm

00:24:31   trying

00:24:31   to

00:24:31   the

00:24:32   overall

00:24:33   correct

00:24:33   it

00:24:34   was

00:24:34   like

00:24:34   30%

00:24:35   or

00:24:35   so

00:24:35   I

00:24:36   don't

00:24:36   remember

00:24:36   the

00:24:37   exact

00:24:37   number

00:24:37   I have

00:24:37   to

00:24:37   I'd

00:24:38   have

00:24:38   to

00:24:38   pull

00:24:38   it

00:24:38   up

00:24:38   but

00:24:38   it

00:24:39   was

00:24:39   around

00:24:39   30%

00:24:39   which

00:24:40   is

00:24:40   pretty

00:24:40   bad

00:24:41   yeah

00:24:42   really bad

00:24:42   and

00:24:44   34%

00:24:45   34%

00:24:47   but see

00:24:48   you said

00:24:49   batting

00:24:49   average

00:24:49   I went

00:24:49   with

00:24:50   completion

00:24:50   percentage

00:24:50   because

00:24:51   one

00:24:51   football

00:24:52   and

00:24:53   two

00:24:53   34%

00:24:54   completion

00:24:54   percentage

00:24:55   is

00:24:55   awful

00:24:55   a

00:24:56   340

00:24:56   batting

00:24:57   average

00:24:57   would be

00:24:57   Hall of

00:24:58   Fame

00:24:58   level

00:24:58   so

00:24:58   yeah

00:24:59   yeah

00:24:59   you'd

00:24:59   be

00:25:00   you'd

00:25:00   be

00:25:00   doing

00:25:00   pretty

00:25:00   good

00:25:01   and

00:25:02   I

00:25:03   think

00:25:03   it

00:25:06   it

00:25:06   it

00:25:06   just

00:25:06   I

00:25:08   don't

00:25:08   know

00:25:08   I

00:25:08   just

00:25:08   latched

00:25:09   onto

00:25:09   it

00:25:09   as

00:25:10   a

00:25:10   hilarious

00:25:10   and

00:25:11   b

00:25:11   it

00:25:11   just

00:25:11   exemplified

00:25:12   the

00:25:13   hey

00:25:13   you

00:25:13   know

00:25:13   what

00:25:13   let's

00:25:13   just

00:25:14   stop

00:25:14   beating

00:25:14   around

00:25:14   the

00:25:15   bush

00:25:15   Siri

00:25:16   sucks

00:25:16   right

00:25:17   something

00:25:17   and

00:25:17   something

00:25:17   is

00:25:18   seriously

00:25:18   wrong

00:25:18   here

00:25:19   like

00:25:19   because

00:25:19   this

00:25:20   is

00:25:20   not

00:25:21   anywhere

00:25:22   near

00:25:23   I

00:25:24   mean

00:25:25   it's

00:25:26   like

00:25:26   two

00:25:27   orders

00:25:27   of

00:25:27   magnitude

00:25:28   behind

00:25:28   the

00:25:29   current

00:25:29   state

00:25:30   of

00:25:30   hey

00:25:31   let me

00:25:31   show

00:25:31   you

00:25:31   something

00:25:31   cool

00:25:32   that

00:25:32   modern

00:25:32   AI

00:25:33   can

00:25:33   do

00:25:33   right

00:25:34   right

00:25:34   like

00:25:34   right

00:25:35   this

00:25:35   is

00:25:35   a

00:25:35   very

00:25:36   simple

00:25:36   lookup

00:25:36   of

00:25:38   a

00:25:38   basic

00:25:38   database

00:25:39   of

00:25:39   winners

00:25:40   of

00:25:41   the

00:25:42   championship

00:25:42   game

00:25:43   it

00:25:43   not

00:25:43   some

00:25:43   random

00:25:44   football

00:25:44   game

00:25:45   not

00:25:45   this

00:25:45   is

00:25:46   something

00:25:46   that

00:25:46   should

00:25:46   have

00:25:47   been

00:25:47   possible

00:25:47   10

00:25:48   years

00:25:48   ago

00:25:48   and

00:25:49   going

00:25:50   back

00:25:51   to

00:25:51   like

00:25:51   the

00:25:52   very

00:25:52   early

00:25:52   days

00:25:53   of

00:25:53   Siri

00:25:54   2010

00:25:55   2011

00:25:55   I

00:25:56   think

00:25:56   or 2011

00:25:57   I

00:25:57   guess

00:25:57   is when

00:25:57   it

00:25:57   debuted

00:25:58   it

00:25:58   was

00:25:58   because

00:25:58   it

00:25:58   was

00:25:59   like

00:25:59   the

00:26:00   last

00:26:00   acquisition

00:26:01   Steve

00:26:01   Jobs

00:26:01   had

00:26:02   been

00:26:02   a

00:26:02   part

00:26:02   of

00:26:02   but

00:26:03   the

00:26:03   first

00:26:03   phone

00:26:04   that

00:26:04   had

00:26:04   it

00:26:05   came

00:26:05   after

00:26:05   he

00:26:05   died

00:26:06   Siri

00:26:06   is

00:26:07   something

00:26:07   that

00:26:07   we

00:26:07   know

00:26:07   from

00:26:08   Apple

00:26:08   coincides

00:26:10   with

00:26:10   Steve

00:26:10   Jobs

00:26:10   death

00:26:11   more

00:26:11   or less

00:26:11   and

00:26:12   and

00:26:12   and

00:26:12   and

00:26:12   in

00:26:12   those

00:26:13   early

00:26:13   days

00:26:13   it

00:26:14   wasn't

00:26:14   there

00:26:15   was

00:26:15   no

00:26:15   generative

00:26:16   AI

00:26:17   it

00:26:18   was

00:26:18   sort

00:26:18   of

00:26:19   what

00:26:19   I

00:26:19   think

00:26:19   in

00:26:19   computer

00:26:20   science

00:26:20   is

00:26:20   best

00:26:21   described

00:26:21   as

00:26:21   an

00:26:22   expert

00:26:22   system

00:26:23   where

00:26:24   here

00:26:25   are

00:26:25   the

00:26:26   things

00:26:26   it

00:26:26   knows

00:26:26   how

00:26:27   to

00:26:27   do

00:26:27   and

00:26:27   Alexa

00:26:28   was

00:26:28   like

00:26:28   this

00:26:28   too

00:26:29   and

00:26:29   I

00:26:29   guess

00:26:30   still

00:26:30   is

00:26:30   largely

00:26:30   where

00:26:31   it's

00:26:31   like

00:26:31   okay

00:26:31   here

00:26:32   it's

00:26:32   almost

00:26:32   like

00:26:32   an

00:26:32   advanced

00:26:33   command

00:26:33   line

00:26:34   with

00:26:34   some

00:26:35   flexibility

00:26:36   in

00:26:37   verbiage

00:26:38   like

00:26:38   a

00:26:38   sort

00:26:40   of

00:26:40   like

00:26:40   Apple

00:26:40   script

00:26:41   like

00:26:41   trying

00:26:42   to

00:26:42   let

00:26:42   you

00:26:42   speak

00:26:43   in

00:26:43   an

00:26:43   English

00:26:44   way

00:26:44   natural

00:26:45   way

00:26:46   but

00:26:46   like

00:26:46   if

00:26:46   you

00:26:46   say

00:26:47   something

00:26:47   slightly

00:26:48   wrong

00:26:49   it

00:26:49   might

00:26:49   not

00:26:49   know

00:26:50   but

00:26:50   you

00:26:50   could

00:26:50   set

00:26:50   timers

00:26:51   but

00:26:51   getting

00:26:52   the

00:26:52   weather

00:26:53   getting

00:26:54   sports

00:26:54   scores

00:26:55   and

00:26:55   information

00:26:56   these

00:26:56   are

00:26:56   things

00:26:57   that

00:26:57   it's

00:26:58   supposed

00:26:58   to be

00:26:58   able

00:26:59   to

00:26:59   do

00:26:59   yes

00:27:00   how

00:27:00   many

00:27:00   ounces

00:27:00   are

00:27:01   in

00:27:01   a

00:27:01   gallon

00:27:01   that

00:27:02   sort

00:27:02   of

00:27:02   yes

00:27:02   basic

00:27:03   knowledge

00:27:04   right

00:27:05   you

00:27:05   might

00:27:05   not

00:27:05   have

00:27:06   off

00:27:06   the

00:27:06   top

00:27:06   of

00:27:06   your

00:27:06   head

00:27:06   but

00:27:07   that

00:27:07   it

00:27:07   should

00:27:07   be

00:27:07   able

00:27:07   to

00:27:07   look

00:27:07   up

00:27:08   very

00:27:08   easily

00:27:08   right

00:27:09   or

00:27:09   if

00:27:09   you

00:27:09   were

00:27:10   always

00:27:10   forgetting

00:27:10   yeah

00:27:11   how

00:27:11   many

00:27:11   ounces

00:27:12   are

00:27:12   in

00:27:12   a

00:27:12   gallon

00:27:13   or

00:27:13   something

00:27:13   like

00:27:14   that

00:27:14   how

00:27:14   many

00:27:14   cups

00:27:15   are

00:27:15   in

00:27:15   a

00:27:15   quart

00:27:16   what's

00:27:16   the

00:27:16   what's

00:27:17   the

00:27:17   conversion

00:27:17   and

00:27:18   yeah

00:27:19   these

00:27:19   things

00:27:19   are

00:27:19   supposed

00:27:20   to

00:27:20   be

00:27:20   perfect

00:27:20   for

00:27:21   that

00:27:21   and

00:27:21   they're

00:27:21   not

00:27:21   that

00:27:21   hard

00:27:22   of

00:27:22   problems

00:27:23   and

00:27:24   it's

00:27:24   just

00:27:25   embarrassing

00:27:25   and

00:27:26   then

00:27:26   I

00:27:26   took

00:27:26   it

00:27:27   and

00:27:28   I

00:27:28   thought

00:27:30   thinking

00:27:31   that

00:27:31   well

00:27:32   there's

00:27:32   no way

00:27:32   anybody

00:27:33   would

00:27:33   get

00:27:33   this

00:27:33   and

00:27:33   I

00:27:33   just

00:27:34   pulled

00:27:34   it

00:27:34   I

00:27:34   really

00:27:34   did

00:27:35   pull

00:27:35   it

00:27:35   off

00:27:35   the

00:27:35   top

00:27:35   of

00:27:36   my

00:27:36   head

00:27:36   who

00:27:36   won

00:27:37   the

00:27:37   I

00:27:38   forget

00:27:38   even

00:27:38   what

00:27:39   year

00:27:39   I

00:27:39   picked

00:27:39   2004

00:27:41   or

00:27:41   something

00:27:42   North

00:27:43   Dakota

00:27:43   high

00:27:44   school

00:27:44   boys

00:27:45   basketball

00:27:45   championship

00:27:46   and

00:27:47   lo and

00:27:48   behold

00:27:48   chat

00:27:50   GPT

00:27:50   could

00:27:51   do

00:27:51   it

00:27:51   and

00:27:52   not

00:27:52   just

00:27:52   do

00:27:53   it

00:27:53   but

00:27:53   well

00:27:54   and

00:27:55   showed

00:27:55   me

00:27:55   like

00:27:56   a

00:27:56   video

00:27:56   of

00:27:57   the

00:27:57   championship

00:27:58   game

00:27:58   which

00:27:58   was

00:27:59   actually

00:27:59   a

00:27:59   pretty

00:27:59   good

00:27:59   game

00:28:00   and

00:28:00   a

00:28:00   nice

00:28:00   comeback

00:28:01   by

00:28:01   the

00:28:01   winning

00:28:01   team

00:28:02   and

00:28:03   Siri

00:28:05   not

00:28:06   only

00:28:06   couldn't

00:28:07   get

00:28:07   it

00:28:07   but

00:28:07   wouldn't

00:28:08   tell

00:28:08   me

00:28:09   that

00:28:10   it

00:28:10   couldn't

00:28:11   which

00:28:11   would

00:28:11   be

00:28:11   an

00:28:12   acceptable

00:28:12   answer

00:28:13   like

00:28:13   sorry

00:28:13   I

00:28:13   don't

00:28:14   know

00:28:14   how

00:28:14   to

00:28:14   do

00:28:14   that

00:28:14   is

00:28:15   fine

00:28:15   and

00:28:16   instead

00:28:17   was

00:28:17   giving

00:28:18   me

00:28:18   incorrect

00:28:19   answers

00:28:19   different

00:28:21   every

00:28:21   time

00:28:21   even

00:28:22   when

00:28:23   it

00:28:23   was

00:28:24   going

00:28:24   through

00:28:25   the

00:28:26   chat

00:28:26   GPT

00:28:26   interface

00:28:27   integration

00:28:28   in

00:28:29   Apple

00:28:29   intelligence

00:28:29   which

00:28:30   is

00:28:30   super

00:28:31   maddening

00:28:31   how

00:28:33   has

00:28:33   gone

00:28:33   off

00:28:33   the

00:28:34   rails

00:28:34   so

00:28:34   badly

00:28:34   it

00:28:36   was

00:28:37   impressively

00:28:37   bad

00:28:38   really

00:28:39   and

00:28:42   well

00:28:42   so

00:28:42   I

00:28:42   don't

00:28:42   know

00:28:43   if

00:28:43   we

00:28:43   talked

00:28:43   about

00:28:43   it

00:28:44   I

00:28:44   had

00:28:44   a

00:28:45   follow

00:28:45   up

00:28:45   to

00:28:46   this

00:28:46   because

00:28:46   a

00:28:47   few

00:28:47   weeks

00:28:47   later

00:28:48   I

00:28:48   bumped

00:28:51   into

00:28:51   someone

00:28:51   I

00:28:52   was

00:28:52   2,000

00:28:53   miles

00:28:54   from

00:28:54   home

00:28:54   and

00:28:54   I

00:28:54   bumped

00:28:54   into

00:28:55   someone

00:28:55   wearing

00:28:55   a

00:28:56   t-shirt

00:28:56   from

00:28:56   Super

00:28:57   Bowl

00:28:57   13

00:28:57   not

00:28:58   from

00:28:59   Super

00:28:59   Bowl

00:28:59   13

00:29:00   but

00:29:00   demonstrating

00:29:01   Super

00:29:01   Bowl

00:29:01   13

00:29:01   and

00:29:01   it

00:29:02   showed

00:29:02   the

00:29:02   Steelers

00:29:03   and

00:29:03   the

00:29:03   Cowboys

00:29:04   and

00:29:04   it

00:29:04   showed

00:29:04   the

00:29:04   final

00:29:04   score

00:29:05   which

00:29:05   I

00:29:05   think

00:29:06   was

00:29:06   35-31

00:29:07   Steelers

00:29:07   over

00:29:08   Cowboys

00:29:08   so

00:29:08   a

00:29:09   man

00:29:09   wearing

00:29:10   a

00:29:10   t-shirt

00:29:10   answered

00:29:11   this

00:29:11   question

00:29:12   for me

00:29:13   better

00:29:13   than

00:29:13   Siri

00:29:14   did

00:29:14   but

00:29:15   when

00:29:15   I

00:29:15   was

00:29:15   writing

00:29:15   about

00:29:16   that

00:29:16   I

00:29:16   happened

00:29:18   upon

00:29:19   a

00:29:19   press

00:29:20   release

00:29:21   from

00:29:21   Apple

00:29:21   from

00:29:21   2017

00:29:22   and

00:29:23   I

00:29:23   don't

00:29:23   think

00:29:23   I

00:29:23   don't

00:29:24   think

00:29:24   I

00:29:24   sent

00:29:24   this

00:29:24   to

00:29:25   you

00:29:25   but

00:29:25   it's

00:29:25   called

00:29:25   Hey

00:29:26   Siri

00:29:26   who's

00:29:27   going

00:29:27   to

00:29:27   win

00:29:27   the

00:29:27   Super

00:29:27   Bowl

00:29:28   and

00:29:29   it

00:29:29   is

00:29:29   an

00:29:30   entire

00:29:30   press

00:29:30   release

00:29:30   that

00:29:31   is

00:29:31   now

00:29:31   eight

00:29:31   years

00:29:32   old

00:29:32   that

00:29:33   says

00:29:33   Siri

00:29:33   can

00:29:33   help

00:29:33   fans

00:29:34   prepare

00:29:34   for

00:29:34   the

00:29:34   big

00:29:35   game

00:29:35   wherever

00:29:35   they

00:29:35   are

00:29:35   providing

00:29:36   player

00:29:37   stats

00:29:37   sports

00:29:38   trivia

00:29:38   and

00:29:39   the

00:29:39   ability

00:29:39   to

00:29:40   tune

00:29:40   in

00:29:40   live

00:29:40   on

00:29:40   Apple

00:29:40   TV

00:29:41   but

00:29:41   the

00:29:42   whole

00:29:42   press

00:29:43   release

00:29:43   is

00:29:43   about

00:29:44   answering

00:29:45   questions

00:29:45   about

00:29:46   the

00:29:46   Super

00:29:46   Bowl

00:29:46   so

00:29:47   the

00:29:47   fact

00:29:48   that

00:29:48   eight

00:29:48   years

00:29:49   later

00:29:49   it

00:29:49   was

00:29:49   failing

00:29:50   so

00:29:51   miserably

00:29:52   on

00:29:52   answering

00:29:53   questions

00:29:53   about

00:29:53   the

00:29:54   Super

00:29:54   Bowl

00:29:54   is

00:29:55   just

00:29:55   astonishing

00:29:55   it

00:29:56   really

00:29:56   is

00:29:57   I

00:29:57   don't

00:29:57   know

00:29:58   exactly

00:29:58   how

00:29:59   it's

00:29:59   so

00:30:00   bad

00:30:00   and

00:30:01   how

00:30:01   even

00:30:01   with

00:30:02   the

00:30:02   chat

00:30:02   GPT

00:30:03   integration

00:30:03   enabled

00:30:04   with

00:30:04   Apple

00:30:04   intelligence

00:30:05   it's

00:30:05   getting

00:30:06   things

00:30:06   wrong

00:30:06   that

00:30:07   chat

00:30:07   GPT

00:30:08   gets

00:30:08   right

00:30:09   if

00:30:09   you

00:30:09   just

00:30:09   use

00:30:09   it

00:30:10   I

00:30:10   mean

00:30:10   but

00:30:11   I

00:30:11   kind

00:30:11   of

00:30:11   understand

00:30:12   in

00:30:12   broad

00:30:12   strokes

00:30:13   how

00:30:13   that

00:30:13   happens

00:30:14   because

00:30:14   it's

00:30:15   not

00:30:16   just

00:30:16   even

00:30:16   with

00:30:17   the

00:30:17   chat

00:30:18   GPT

00:30:18   enabled

00:30:19   it's

00:30:19   not

00:30:20   just

00:30:20   okay

00:30:21   we'll

00:30:21   just

00:30:21   open

00:30:21   a

00:30:22   pipe

00:30:22   and

00:30:22   whatever

00:30:23   you

00:30:23   say

00:30:24   to

00:30:24   your

00:30:25   dingus

00:30:25   it'll

00:30:26   just

00:30:26   pass

00:30:26   along

00:30:27   to

00:30:28   chat

00:30:28   GPT

00:30:29   and

00:30:30   take

00:30:31   whatever

00:30:31   comes

00:30:31   back

00:30:32   there's

00:30:32   like

00:30:32   this

00:30:32   whole

00:30:33   filtering

00:30:33   layer

00:30:33   in the

00:30:34   middle

00:30:34   where

00:30:34   Apple

00:30:35   kind

00:30:36   of

00:30:36   wants

00:30:36   to

00:30:37   do

00:30:37   the

00:30:37   Apple

00:30:37   thing

00:30:37   and

00:30:38   supervise

00:30:39   it

00:30:39   to

00:30:39   like

00:30:40   make

00:30:40   sure

00:30:41   you

00:30:42   don't

00:30:42   get

00:30:42   a

00:30:42   dirty

00:30:43   joke

00:30:43   that

00:30:44   that

00:30:44   Apple

00:30:45   itself

00:30:45   wouldn't

00:30:45   want

00:30:46   you

00:30:46   to

00:30:46   get

00:30:46   but

00:30:48   super

00:30:48   hot

00:30:49   right

00:30:49   it's

00:30:50   we'd

00:30:50   be

00:30:51   better

00:30:51   off

00:30:51   if

00:30:51   it

00:30:51   just

00:30:52   went

00:30:52   to

00:30:52   chat

00:30:52   GPT

00:30:52   and

00:30:53   gave

00:30:53   us

00:30:53   whatever

00:30:54   right

00:30:55   it

00:30:55   it's

00:30:56   or

00:30:56   or

00:30:57   just

00:30:57   make

00:30:58   it

00:30:58   which

00:30:59   is

00:30:59   the

00:31:00   way

00:31:00   when

00:31:01   Apple

00:31:02   was

00:31:02   a

00:31:02   smaller

00:31:02   company

00:31:03   a

00:31:04   much

00:31:04   smaller

00:31:04   company

00:31:05   and

00:31:05   just

00:31:05   sort

00:31:06   of

00:31:06   the

00:31:06   way

00:31:06   computers

00:31:07   in

00:31:07   general

00:31:08   even

00:31:08   from

00:31:09   like

00:31:09   Microsoft

00:31:09   when

00:31:10   Microsoft

00:31:10   was

00:31:10   the

00:31:11   big

00:31:11   titan

00:31:12   of

00:31:12   consumer

00:31:13   facing

00:31:14   platforms

00:31:15   even

00:31:16   they

00:31:17   would

00:31:17   just

00:31:17   sort

00:31:18   of

00:31:18   have

00:31:18   call

00:31:19   them

00:31:19   APIs

00:31:19   call

00:31:20   them

00:31:20   extensions

00:31:21   whatever

00:31:23   you want

00:31:23   to call

00:31:23   it

00:31:23   where

00:31:24   you

00:31:24   would

00:31:24   just

00:31:24   say

00:31:24   here's

00:31:25   a

00:31:25   place

00:31:26   in

00:31:26   the

00:31:26   system

00:31:27   where

00:31:27   the

00:31:27   user

00:31:28   can

00:31:28   just

00:31:29   pick

00:31:29   from

00:31:30   providers

00:31:31   or

00:31:31   apps

00:31:31   or

00:31:32   whatever

00:31:32   you

00:31:32   want

00:31:32   to

00:31:32   call

00:31:33   them

00:31:33   and

00:31:34   if

00:31:34   you

00:31:34   want

00:31:35   to

00:31:35   use

00:31:35   X

00:31:36   you

00:31:36   can

00:31:36   use

00:31:36   X

00:31:36   and

00:31:37   if

00:31:37   you

00:31:37   want

00:31:37   to

00:31:37   use

00:31:37   Y

00:31:38   you

00:31:38   could

00:31:38   use

00:31:38   Y

00:31:39   if

00:31:39   Y

00:31:39   provides

00:31:40   like

00:31:40   an

00:31:40   interface

00:31:41   to

00:31:41   this

00:31:41   and

00:31:42   it

00:31:42   won't

00:31:42   be

00:31:42   confusing

00:31:43   and

00:31:43   we

00:31:44   the

00:31:44   platform

00:31:45   provider

00:31:45   we

00:31:45   don't

00:31:46   take

00:31:46   any

00:31:46   responsibility

00:31:46   for it

00:31:47   and no

00:31:47   one's

00:31:48   going to

00:31:48   blame us

00:31:48   for it

00:31:48   because

00:31:49   it's

00:31:49   very

00:31:49   clear

00:31:49   that

00:31:50   when

00:31:50   you've

00:31:50   chosen

00:31:50   to get

00:31:51   your

00:31:51   results

00:31:51   from

00:31:52   Z

00:31:52   that

00:31:53   it's

00:31:53   Z

00:31:53   that

00:31:54   you're

00:31:54   interfacing

00:31:54   with

00:31:54   and

00:31:55   that

00:31:55   they

00:31:55   plug

00:31:55   into

00:31:56   this

00:31:57   system

00:31:57   I

00:31:57   mean

00:31:58   there

00:31:58   were

00:31:58   plugins

00:31:59   used

00:31:59   to

00:31:59   be

00:31:59   like

00:32:00   a

00:32:00   whole

00:32:00   thing

00:32:00   I

00:32:00   mean

00:32:01   we've

00:32:01   got

00:32:01   friends

00:32:02   like

00:32:02   Parrish

00:32:03   who

00:32:03   used

00:32:03   to

00:32:03   work

00:32:04   at

00:32:04   a

00:32:04   company

00:32:04   and

00:32:04   all

00:32:04   they

00:32:05   did

00:32:05   was

00:32:05   make

00:32:05   extensions

00:32:06   for

00:32:06   Adobe

00:32:07   products

00:32:07   it

00:32:08   was

00:32:08   like

00:32:09   instead

00:32:09   of

00:32:09   making

00:32:10   your

00:32:10   own

00:32:10   if

00:32:11   you

00:32:11   have

00:32:11   an

00:32:12   idea

00:32:12   for

00:32:12   something

00:32:12   in

00:32:13   graphic

00:32:13   design

00:32:14   like

00:32:14   Illustrator

00:32:14   or

00:32:15   Quark

00:32:16   Express

00:32:16   or

00:32:16   something

00:32:17   like

00:32:17   that

00:32:17   Quark

00:32:18   didn't

00:32:18   handle

00:32:18   you

00:32:18   didn't

00:32:18   have

00:32:18   to

00:32:19   make

00:32:19   an

00:32:19   app

00:32:19   you'd

00:32:19   make

00:32:19   an

00:32:20   extension

00:32:20   and

00:32:21   the

00:32:21   extension

00:32:21   would

00:32:22   add

00:32:22   the

00:32:22   feature

00:32:23   to

00:32:23   the

00:32:23   software

00:32:24   and

00:32:25   if

00:32:25   the

00:32:25   problem

00:32:25   went

00:32:25   wrong

00:32:26   with

00:32:26   it

00:32:26   it

00:32:27   was

00:32:27   the

00:32:27   extensions

00:32:28   fault

00:32:28   not

00:32:29   Quark

00:32:29   Express's

00:32:30   fault

00:32:30   it

00:32:31   would

00:32:31   work

00:32:31   so

00:32:32   much

00:32:32   better

00:32:32   if

00:32:32   Apple

00:32:33   just

00:32:33   made

00:32:33   it

00:32:33   clear

00:32:33   like

00:32:34   we're

00:32:34   going

00:32:34   to

00:32:34   have

00:32:34   you

00:32:35   know

00:32:35   for

00:32:35   this

00:32:36   modern

00:32:36   AI

00:32:36   stuff

00:32:37   here

00:32:37   we'll

00:32:38   just

00:32:38   pass

00:32:38   it

00:32:38   off

00:32:38   and

00:32:39   when

00:32:39   the

00:32:40   results

00:32:40   come

00:32:40   from

00:32:41   Chad

00:32:41   GPT

00:32:41   or

00:32:42   they

00:32:42   come

00:32:42   from

00:32:43   Google

00:32:44   Gemini

00:32:44   or

00:32:45   whoever

00:32:45   in the

00:32:46   future

00:32:46   they

00:32:46   might

00:32:46   open

00:32:47   it

00:32:47   up

00:32:47   with

00:32:48   it'll

00:32:48   just

00:32:49   say

00:32:49   very

00:32:49   clearly

00:32:49   this

00:32:50   is

00:32:50   from

00:32:50   Google

00:32:50   Gemini

00:32:51   and

00:32:51   if

00:32:51   you're

00:32:51   offended

00:32:52   by

00:32:52   the

00:32:52   answer

00:32:53   or

00:32:53   the

00:32:55   answer

00:32:55   is

00:32:55   wrong

00:32:56   and

00:32:56   you're

00:32:56   angry

00:32:56   that

00:32:57   it's

00:32:57   wrong

00:32:57   it's

00:32:58   very

00:32:58   clear

00:32:58   who

00:32:58   it

00:32:58   came

00:32:58   from

00:32:59   and

00:32:59   it's

00:32:59   not

00:32:59   from

00:32:59   Apple

00:33:00   that

00:33:00   would

00:33:00   be

00:33:08   job

00:33:08   of

00:33:08   it

00:33:08   yeah

00:33:08   it's

00:33:09   I

00:33:10   don't

00:33:11   know

00:33:11   I

00:33:11   think

00:33:12   I've

00:33:12   I

00:33:13   the

00:33:13   whole

00:33:13   experience

00:33:14   made me

00:33:14   recalibrate

00:33:15   my

00:33:15   just

00:33:16   how

00:33:17   pessimistic

00:33:17   I should

00:33:18   be

00:33:18   on

00:33:18   where

00:33:18   Apple

00:33:18   stands

00:33:19   on

00:33:19   all

00:33:19   of

00:33:19   this

00:33:20   stuff

00:33:20   like

00:33:21   because

00:33:21   it

00:33:21   honestly

00:33:22   at this

00:33:22   point

00:33:22   just

00:33:23   sort

00:33:23   of

00:33:23   seems

00:33:23   like

00:33:24   like

00:33:24   they're

00:33:25   they're

00:33:26   just

00:33:27   holding

00:33:27   some

00:33:27   wet

00:33:28   sacks

00:33:29   that

00:33:29   the

00:33:29   grease

00:33:30   is

00:33:30   ripped

00:33:31   through

00:33:31   the

00:33:31   bottom

00:33:31   of

00:33:32   and

00:33:32   whatever

00:33:33   was

00:33:33   in

00:33:33   those

00:33:33   sacks

00:33:34   it

00:33:34   was

00:33:35   gross

00:33:35   and

00:33:36   probably

00:33:36   not

00:33:36   good

00:33:36   food

00:33:37   anyway

00:33:37   but

00:33:37   it's

00:33:37   already

00:33:38   eaten

00:33:38   through

00:33:38   the

00:33:38   sack

00:33:39   and

00:33:39   there's

00:33:39   nothing

00:33:39   left

00:33:40   in

00:33:40   it

00:33:40   anyway

00:33:40   and

00:33:41   meanwhile

00:33:43   the

00:33:43   other

00:33:43   guys

00:33:43   the

00:33:44   rest

00:33:44   of

00:33:44   the

00:33:44   industry

00:33:44   is

00:33:45   serving

00:33:45   up

00:33:45   good

00:33:45   food

00:33:46   and

00:33:46   clean

00:33:46   packages

00:33:47   I

00:33:48   don't

00:33:48   know

00:33:49   I

00:33:50   mean

00:33:51   Siri

00:33:51   is

00:33:51   going

00:33:51   to

00:33:51   get

00:33:51   better

00:33:52   next

00:33:52   year

00:33:52   though

00:33:52   John

00:33:52   I'm

00:33:53   sure

00:33:53   yes

00:33:54   exactly

00:33:55   and

00:33:55   so

00:33:55   will

00:33:56   the

00:33:56   Linux

00:33:56   desktop

00:33:57   and

00:33:57   that's

00:33:58   right

00:33:58   Bluetooth

00:33:59   will become

00:34:00   perfectly

00:34:00   reliable

00:34:01   and

00:34:01   who

00:34:02   knows

00:34:02   what

00:34:02   else

00:34:03   but

00:34:03   I'm

00:34:04   starting

00:34:04   to

00:34:04   think

00:34:04   maybe

00:34:05   no

00:34:05   maybe

00:34:06   it's

00:34:06   not

00:34:06   could

00:34:09   be

00:34:09   what

00:34:11   else

00:34:12   happened

00:34:12   since

00:34:12   we

00:34:12   did

00:34:13   this

00:34:13   oh

00:34:13   we

00:34:13   got

00:34:13   the

00:34:14   Gulf

00:34:14   of

00:34:14   Mexico

00:34:14   in

00:34:15   our

00:34:15   notes

00:34:15   in

00:34:16   our

00:34:16   notes

00:34:17   and

00:34:18   I

00:34:18   said

00:34:18   that

00:34:18   I

00:34:19   had

00:34:19   very

00:34:19   little

00:34:19   to

00:34:19   say

00:34:20   about

00:34:20   it

00:34:20   the

00:34:20   whole

00:34:20   thing

00:34:20   is

00:34:20   awful

00:34:21   and

00:34:21   I

00:34:23   don't

00:34:23   know

00:34:24   go

00:34:24   ahead

00:34:24   you

00:34:25   know

00:34:26   my

00:34:26   feelings

00:34:26   on

00:34:27   Donald

00:34:27   Trump

00:34:28   as

00:34:28   president

00:34:28   and

00:34:29   especially

00:34:29   as

00:34:30   relates

00:34:30   to

00:34:31   this

00:34:31   sort

00:34:32   of

00:34:32   aspect

00:34:33   of

00:34:33   his

00:34:34   personality

00:34:35   and

00:34:35   presidency

00:34:36   because

00:34:36   this

00:34:36   isn't

00:34:37   left

00:34:37   right

00:34:37   this

00:34:38   isn't

00:34:38   conservative

00:34:38   liberal

00:34:39   right

00:34:40   this

00:34:40   just

00:34:41   it's

00:34:41   just

00:34:42   being

00:34:42   an

00:34:42   asshole

00:34:42   right

00:34:43   I

00:34:43   mean

00:34:43   stupid

00:34:44   shit

00:34:44   right

00:34:45   and

00:34:46   I

00:34:46   really

00:34:47   do

00:34:47   think

00:34:47   everybody

00:34:48   knows

00:34:49   this

00:34:49   is

00:34:49   stupid

00:34:49   and

00:34:50   everybody

00:34:50   knows

00:34:50   he's

00:34:51   being

00:34:51   stupid

00:34:51   about

00:34:51   it

00:34:51   and

00:34:52   maybe

00:34:52   he's

00:34:52   your

00:34:52   guy

00:34:53   and

00:34:53   maybe

00:34:53   you

00:34:54   really

00:34:54   do

00:34:54   think

00:34:55   that

00:34:55   on

00:34:55   the

00:34:55   actual

00:34:56   and

00:34:56   again

00:34:56   that's

00:34:57   the

00:34:57   other

00:34:57   thing

00:34:57   that

00:34:57   made

00:34:57   it

00:34:58   made

00:34:58   me

00:34:58   think

00:34:59   it

00:34:59   was

00:34:59   so

00:34:59   worth

00:34:59   writing

00:35:00   about

00:35:00   at

00:35:00   length

00:35:00   is

00:35:01   this

00:35:03   is

00:35:03   not

00:35:03   the

00:35:03   most

00:35:04   by far

00:35:04   and away

00:35:05   this

00:35:05   is

00:35:05   not

00:35:05   important

00:35:06   it's

00:35:06   a

00:35:06   label

00:35:07   on

00:35:07   maps

00:35:07   and

00:35:08   whatever

00:35:08   there's

00:35:09   actual

00:35:09   real

00:35:10   important

00:35:10   life

00:35:11   and death

00:35:11   stuff

00:35:11   going on

00:35:13   around

00:35:13   the

00:35:13   world

00:35:13   where

00:35:14   the

00:35:14   US

00:35:15   government

00:35:15   is an

00:35:15   important

00:35:16   actor

00:35:16   and

00:35:17   this

00:35:18   is

00:35:18   not

00:35:18   important

00:35:18   but

00:35:19   everybody

00:35:20   should

00:35:21   be

00:35:21   and

00:35:21   maybe

00:35:21   you

00:35:21   think

00:35:21   Trump's

00:35:22   doing a

00:35:22   good job

00:35:22   on

00:35:23   the

00:35:23   important

00:35:23   stuff

00:35:23   I

00:35:24   mean

00:35:24   I

00:35:24   don't

00:35:25   but

00:35:25   let's

00:35:26   just

00:35:26   grant

00:35:26   it

00:35:26   but

00:35:26   even

00:35:27   if

00:35:27   you

00:35:27   do

00:35:27   and

00:35:27   you

00:35:28   think

00:35:28   yeah

00:35:28   to

00:35:28   get

00:35:29   all

00:35:29   the

00:35:29   good

00:35:29   stuff

00:35:29   and

00:35:30   the

00:35:30   actual

00:35:30   benefits

00:35:31   of

00:35:32   Trumpism

00:35:32   you

00:35:33   got to

00:35:33   put up

00:35:33   with

00:35:33   some

00:35:34   of

00:35:34   his

00:35:34   nonsense

00:35:35   well

00:35:35   this

00:35:35   is

00:35:36   clearly

00:35:36   some

00:35:36   of

00:35:36   the

00:35:36   nonsense

00:35:37   the

00:35:38   Gulf

00:35:38   of

00:35:38   America

00:35:39   I

00:35:39   mean

00:35:39   it's

00:35:40   just

00:35:40   stupid

00:35:41   who

00:35:42   would

00:35:42   have

00:35:42   I

00:35:42   do

00:35:43   so

00:35:43   you

00:35:43   you

00:35:43   wrote

00:35:43   about

00:35:44   this

00:35:44   was

00:35:44   that

00:35:44   earlier

00:35:44   this

00:35:45   week

00:35:45   yeah

00:35:46   I

00:35:46   think

00:35:46   so

00:35:46   have

00:35:47   you

00:35:47   gotten

00:35:47   any

00:35:48   feedback

00:35:49   that

00:35:49   was

00:35:50   positive

00:35:51   about

00:35:51   the

00:35:51   change

00:35:52   anyone

00:35:52   that

00:35:52   said

00:35:53   you

00:35:53   know

00:35:53   what

00:35:53   this

00:35:53   should

00:35:53   be

00:35:54   called

00:35:54   the

00:35:54   Gulf

00:35:54   of

00:35:54   America

00:35:55   no

00:35:56   not

00:35:56   one

00:35:56   and

00:35:56   I

00:35:57   think

00:35:57   that

00:35:57   is

00:35:57   an

00:35:57   interesting

00:35:58   and

00:35:58   I

00:35:59   wondered

00:35:59   if

00:35:59   I

00:35:59   would

00:35:59   I

00:36:00   really

00:36:00   did

00:36:00   and

00:36:01   to

00:36:02   some

00:36:02   degree

00:36:03   over

00:36:04   it's

00:36:04   I

00:36:07   guess

00:36:07   it's

00:36:07   over

00:36:08   eight

00:36:08   years

00:36:08   at

00:36:08   this

00:36:09   point

00:36:09   right

00:36:09   because

00:36:09   it's

00:36:10   that

00:36:10   it's

00:36:14   2015

00:36:16   is

00:36:17   when

00:36:17   we

00:36:17   need

00:36:17   to

00:36:17   date

00:36:18   this

00:36:18   back

00:36:18   to

00:36:18   basically

00:36:18   yeah

00:36:19   right

00:36:19   it's

00:36:20   a decade

00:36:20   but

00:36:20   it

00:36:20   is

00:36:21   and

00:36:21   I

00:36:21   understand

00:36:22   why

00:36:23   it's

00:36:23   just

00:36:24   human

00:36:24   it's

00:36:25   the way

00:36:25   people

00:36:25   work

00:36:26   but

00:36:26   when

00:36:27   I

00:36:27   first

00:36:27   started

00:36:27   posting

00:36:28   critical

00:36:29   stuff

00:36:29   about

00:36:29   Trump

00:36:30   I

00:36:30   think

00:36:31   I

00:36:31   forget

00:36:31   how

00:36:31   much

00:36:31   I

00:36:32   wrote

00:36:32   in

00:36:32   the

00:36:32   run

00:36:32   up

00:36:33   to

00:36:33   the

00:36:33   2016

00:36:34   election

00:36:34   but

00:36:35   certainly

00:36:35   after

00:36:35   he

00:36:36   became

00:36:36   president

00:36:36   and

00:36:37   again

00:36:38   not

00:36:38   to

00:36:38   because

00:36:39   and

00:36:39   I

00:36:40   stand

00:36:40   behind

00:36:41   almost

00:36:41   all

00:36:41   of

00:36:41   it

00:36:42   maybe

00:36:42   there's

00:36:42   a few

00:36:42   posts

00:36:43   here

00:36:43   and

00:36:43   there

00:36:43   where

00:36:43   I

00:36:43   felt

00:36:44   like

00:36:44   not

00:36:45   that

00:36:45   I

00:36:45   regret

00:36:45   it

00:36:45   but

00:36:46   that

00:36:46   I

00:36:46   could

00:36:46   have

00:36:46   just

00:36:47   eaten

00:36:48   it

00:36:49   and

00:36:49   not

00:36:49   posted

00:36:50   it

00:36:50   I

00:36:50   don't

00:36:50   need

00:36:50   to

00:36:50   put

00:36:50   it

00:36:51   on

00:36:51   Daring

00:36:51   Fireball

00:36:51   but

00:36:52   for

00:36:52   the

00:36:52   most

00:36:52   part

00:36:53   just

00:36:53   because

00:36:53   I

00:36:53   think

00:36:54   he's

00:36:54   you

00:36:55   know

00:36:55   in

00:36:56   a

00:36:56   way

00:36:56   that

00:36:56   I

00:36:56   never

00:36:57   posted

00:36:58   about

00:36:58   George

00:36:59   W

00:36:59   Bush

00:36:59   when

00:37:00   in

00:37:00   the

00:37:00   early

00:37:00   year

00:37:01   who

00:37:01   was

00:37:01   the

00:37:01   president

00:37:01   when

00:37:01   I

00:37:02   started

00:37:02   Daring

00:37:02   Fireball

00:37:03   and

00:37:03   it

00:37:03   wasn't

00:37:03   because

00:37:04   I

00:37:05   thought

00:37:06   well

00:37:06   I

00:37:06   shouldn't

00:37:06   post

00:37:07   politics

00:37:07   to

00:37:07   Daring

00:37:08   Fireball

00:37:08   because

00:37:08   it's

00:37:09   about

00:37:09   Apple

00:37:10   and

00:37:10   design

00:37:11   and

00:37:11   tech

00:37:11   and

00:37:12   whatever

00:37:12   else

00:37:12   it's

00:37:12   primarily

00:37:13   about

00:37:13   and

00:37:13   what

00:37:13   people

00:37:14   think

00:37:14   I

00:37:15   best

00:37:15   and

00:37:16   most

00:37:16   frequently

00:37:16   write

00:37:17   about

00:37:17   and

00:37:17   so

00:37:18   you

00:37:18   shouldn't

00:37:18   write

00:37:18   about

00:37:19   politics

00:37:19   on

00:37:20   a

00:37:20   site

00:37:20   that's

00:37:20   not

00:37:21   about

00:37:21   politics

00:37:21   or

00:37:22   whatever

00:37:22   it

00:37:23   really

00:37:24   was

00:37:24   sort

00:37:24   of

00:37:25   well

00:37:25   I

00:37:26   don't

00:37:26   really

00:37:26   write

00:37:27   about

00:37:27   politics

00:37:27   here

00:37:28   and

00:37:28   even

00:37:28   though

00:37:28   I

00:37:28   disagree

00:37:29   with

00:37:29   this

00:37:29   it's

00:37:30   not

00:37:30   worth

00:37:30   making

00:37:31   an

00:37:31   exception

00:37:31   to

00:37:32   in

00:37:32   the

00:37:32   same

00:37:32   way

00:37:32   that

00:37:33   I

00:37:33   also

00:37:34   didn't

00:37:34   write

00:37:34   a

00:37:35   whole

00:37:35   bunch

00:37:35   of

00:37:36   hey

00:37:36   go

00:37:36   Obama

00:37:37   when

00:37:37   Obama

00:37:38   did

00:37:38   stuff

00:37:38   I

00:37:38   agreed

00:37:38   with

00:37:39   in

00:37:39   his

00:37:39   eight

00:37:40   years

00:37:40   as

00:37:40   president

00:37:41   because

00:37:41   it

00:37:41   was

00:37:41   off

00:37:43   topic

00:37:43   but

00:37:44   I

00:37:44   Trumpism

00:37:45   was

00:37:45   such

00:37:45   an

00:37:46   exception

00:37:46   like

00:37:46   leading

00:37:47   to

00:37:48   which

00:37:48   I

00:37:48   thought

00:37:49   was

00:37:50   unsurprising

00:37:51   like

00:37:51   in

00:37:52   the

00:37:52   hey

00:37:53   you're

00:37:53   overreacting

00:37:54   right

00:37:55   arguments

00:37:55   from

00:37:56   2016

00:37:56   up

00:37:57   until

00:37:57   2020

00:37:58   I

00:37:59   would

00:37:59   say

00:38:00   like

00:38:00   an

00:38:00   overt

00:38:01   explicit

00:38:02   still

00:38:02   to

00:38:03   this

00:38:03   day

00:38:03   denial

00:38:04   of

00:38:04   the

00:38:04   election

00:38:05   results

00:38:05   and

00:38:05   attempt

00:38:06   to

00:38:06   overthrow

00:38:07   them

00:38:07   is

00:38:08   exactly

00:38:08   the

00:38:09   sort

00:38:09   of

00:38:09   thing

00:38:09   that

00:38:10   made

00:38:10   me

00:38:10   make

00:38:10   an

00:38:11   exception

00:38:11   all

00:38:11   along

00:38:12   like

00:38:12   this

00:38:12   seems

00:38:12   like

00:38:13   the

00:38:13   type

00:38:13   of

00:38:13   guy

00:38:13   who

00:38:14   if

00:38:14   he

00:38:14   does

00:38:14   lose

00:38:14   the

00:38:15   next

00:38:15   election

00:38:15   would

00:38:16   try

00:38:16   to

00:38:16   stay

00:38:16   in

00:38:16   office

00:38:17   anyway

00:38:17   and

00:38:17   people

00:38:18   would

00:38:18   say

00:38:18   that's

00:38:19   Trump

00:38:19   derangement

00:38:20   syndrome

00:38:20   you're

00:38:20   nuts

00:38:20   he's

00:38:21   not

00:38:21   going

00:38:21   to

00:38:21   do

00:38:21   that

00:38:21   and

00:38:22   guess

00:38:23   who

00:38:23   was

00:38:23   right

00:38:23   that's

00:38:26   and

00:38:26   I

00:38:26   think

00:38:26   that's

00:38:26   the

00:38:27   sort

00:38:27   of

00:38:27   thing

00:38:27   that

00:38:27   that

00:38:28   is

00:38:28   worth

00:38:29   making

00:38:29   an

00:38:29   exception

00:38:30   to

00:38:30   off

00:38:31   topic

00:38:32   on

00:38:32   another

00:38:32   site

00:38:33   to

00:38:33   sort

00:38:33   of

00:38:33   raise

00:38:34   people's

00:38:34   awareness

00:38:35   and

00:38:35   to

00:38:35   sort

00:38:35   of

00:38:36   reassure

00:38:36   other

00:38:37   people

00:38:37   out

00:38:37   there

00:38:37   who

00:38:37   are

00:38:38   thinking

00:38:38   the

00:38:38   same

00:38:38   thing

00:38:39   like

00:38:40   am

00:38:40   I

00:38:40   nuts

00:38:41   or

00:38:41   is

00:38:41   this

00:38:41   guy

00:38:42   I

00:38:42   think

00:38:42   this

00:38:42   guy

00:38:42   so

00:38:43   nuts

00:38:43   that

00:38:43   if

00:38:43   he

00:38:43   loses

00:38:44   the

00:38:44   election

00:38:44   he

00:38:44   might

00:38:45   stay

00:38:45   try

00:38:45   to

00:38:46   stay

00:38:46   in

00:38:46   office

00:38:46   effectively

00:38:47   perform

00:38:48   a coup

00:38:49   in

00:38:49   the

00:38:49   longest

00:38:50   standing

00:38:50   democracy

00:38:51   the

00:38:51   world's

00:38:51   ever

00:38:52   seen

00:38:52   and

00:38:53   turns

00:38:53   out

00:38:53   I

00:38:54   think

00:38:54   you're

00:38:54   not

00:38:54   nuts

00:38:55   and

00:38:55   it

00:38:55   turns

00:38:55   out

00:38:56   we

00:38:56   weren't

00:38:56   nuts

00:38:56   and

00:38:58   I

00:38:59   think

00:38:59   something

00:38:59   like

00:39:00   renaming

00:39:00   the

00:39:01   Gulf

00:39:01   of

00:39:01   Mexico

00:39:01   out

00:39:03   of

00:39:03   which

00:39:04   again

00:39:04   which

00:39:05   I

00:39:05   emphasized

00:39:05   several

00:39:06   times

00:39:06   in my

00:39:06   article

00:39:07   wasn't

00:39:08   even

00:39:08   controversial

00:39:08   this

00:39:09   isn't

00:39:09   like

00:39:09   a

00:39:09   long

00:39:10   standing

00:39:10   bugaboo

00:39:11   like

00:39:11   American

00:39:12   conservatives

00:39:12   have been

00:39:13   irritated

00:39:13   by this

00:39:14   for the

00:39:14   last

00:39:14   50

00:39:15   years

00:39:15   and

00:39:15   finally

00:39:16   they

00:39:16   got

00:39:16   a

00:39:16   guy

00:39:17   into

00:39:17   office

00:39:17   who's

00:39:17   willing

00:39:18   to

00:39:18   do

00:39:18   it

00:39:18   this

00:39:18   came

00:39:19   out

00:39:19   of

00:39:19   nowhere

00:39:19   like

00:39:20   you

00:39:20   can't

00:39:21   find

00:39:21   I

00:39:21   I

00:39:21   searched

00:39:22   I

00:39:22   was

00:39:22   gonna

00:39:22   say

00:39:23   have

00:39:23   you

00:39:23   I'm

00:39:23   curious

00:39:24   where

00:39:24   it

00:39:24   came

00:39:24   from

00:39:25   because

00:39:25   I

00:39:26   certainly

00:39:26   had

00:39:26   never

00:39:27   heard

00:39:27   of

00:39:27   any

00:39:28   controversy

00:39:28   about

00:39:28   it

00:39:29   but

00:39:29   I

00:39:30   have

00:39:30   to

00:39:30   assume

00:39:31   that

00:39:31   some

00:39:31   idiot

00:39:31   somewhere

00:39:32   put

00:39:34   this

00:39:34   in

00:39:34   his

00:39:34   brain

00:39:35   no

00:39:35   because

00:39:36   I

00:39:36   think

00:39:36   it

00:39:36   really

00:39:37   speaks

00:39:37   to

00:39:38   a

00:39:38   part

00:39:38   I

00:39:38   think

00:39:38   there

00:39:39   are

00:39:39   several

00:39:39   things

00:39:39   that

00:39:40   are

00:39:40   wrong

00:39:40   with

00:39:40   him

00:39:40   but

00:39:40   that

00:39:41   it

00:39:41   speaks

00:39:41   to

00:39:41   a

00:39:42   certain

00:39:42   part

00:39:42   of

00:39:42   what's

00:39:43   severely

00:39:44   damaged

00:39:44   and

00:39:45   at

00:39:45   a

00:39:46   honestly

00:39:47   again

00:39:48   no

00:39:48   exaggeration

00:39:49   and

00:39:49   like

00:39:50   at a

00:39:51   mentally

00:39:51   ill

00:39:51   level

00:39:52   he's

00:39:53   there's

00:39:54   something

00:39:55   wrong

00:39:56   with

00:39:56   him

00:39:56   and

00:39:56   especially

00:39:57   when it

00:39:58   comes

00:39:58   to

00:39:58   things

00:39:58   like

00:39:59   whose

00:39:59   name

00:39:59   is

00:40:00   on

00:40:00   what

00:40:00   like

00:40:01   and

00:40:01   he

00:40:01   really

00:40:01   does

00:40:01   he

00:40:02   has

00:40:02   an

00:40:02   entire

00:40:02   career

00:40:03   in

00:40:03   real

00:40:03   estate

00:40:04   of

00:40:04   putting

00:40:05   his

00:40:05   name

00:40:05   on

00:40:05   buildings

00:40:06   he

00:40:06   doesn't

00:40:06   own

00:40:07   and

00:40:07   that

00:40:07   that's

00:40:08   part

00:40:08   of

00:40:09   most

00:40:09   of

00:40:10   the

00:40:10   buildings

00:40:10   most

00:40:10   Trump

00:40:11   towers

00:40:11   or

00:40:12   Trump

00:40:12   hotels

00:40:12   or

00:40:13   etc

00:40:13   around

00:40:14   the

00:40:14   world

00:40:14   aren't

00:40:15   owned

00:40:16   yeah

00:40:16   they're

00:40:17   just

00:40:17   licensing

00:40:17   deals

00:40:18   and

00:40:18   there

00:40:18   are

00:40:18   ones

00:40:19   that

00:40:19   he

00:40:19   did

00:40:19   own

00:40:20   where

00:40:21   they

00:40:21   were

00:40:21   shocker

00:40:22   going

00:40:22   bankrupt

00:40:23   where

00:40:23   the

00:40:23   fire

00:40:24   sale

00:40:24   like

00:40:24   he'd

00:40:25   negotiate

00:40:26   just

00:40:26   leave

00:40:26   leaving

00:40:27   the

00:40:27   name

00:40:27   on

00:40:27   the

00:40:28   building

00:40:28   and

00:40:28   think

00:40:29   he

00:40:29   came

00:40:29   out

00:40:29   a

00:40:30   winner

00:40:30   like

00:40:31   it

00:40:32   is

00:40:32   weird

00:40:33   and so

00:40:33   and of

00:40:34   course

00:40:34   he's

00:40:34   uncurious

00:40:35   about

00:40:35   history

00:40:36   and

00:40:37   like

00:40:37   the

00:40:37   fact

00:40:38   that

00:40:38   it's

00:40:38   been

00:40:38   called

00:40:38   the

00:40:39   Gulf

00:40:39   of

00:40:39   Mexico

00:40:39   since

00:40:40   200

00:40:40   years

00:40:41   before

00:40:41   the

00:40:42   United

00:40:42   States

00:40:42   of

00:40:43   Mexico

00:40:43   was

00:40:43   founded

00:40:44   as

00:40:44   a

00:40:44   country

00:40:44   and

00:40:44   they

00:40:45   achieved

00:40:45   independence

00:40:45   from

00:40:46   Spain

00:40:46   Mexico

00:40:48   was

00:40:49   like

00:40:49   the

00:40:49   Spanish

00:40:50   name

00:40:50   for

00:40:50   the

00:40:50   land

00:40:51   mass

00:40:52   not

00:40:52   a

00:40:52   country

00:40:52   and

00:40:53   the

00:40:53   Gulf

00:40:54   was

00:40:54   named

00:40:54   as

00:40:55   the

00:40:55   Gulf

00:40:56   of

00:40:56   that

00:40:56   land

00:40:57   mass

00:40:57   so

00:40:57   it's

00:40:58   a

00:40:58   400

00:40:58   year

00:40:58   old

00:40:59   name

00:40:59   and

00:41:00   the

00:41:10   country

00:41:10   was

00:41:10   named

00:41:11   after

00:41:11   the

00:41:11   land

00:41:12   mass

00:41:14   it's

00:41:15   no

00:41:15   who

00:41:15   nobody

00:41:15   else

00:41:16   thinks

00:41:16   like

00:41:16   that

00:41:16   it's

00:41:16   bananas

00:41:17   and

00:41:17   of

00:41:18   course

00:41:18   it

00:41:18   is

00:41:18   and

00:41:18   I

00:41:19   think

00:41:19   it

00:41:19   just

00:41:19   needs

00:41:19   to

00:41:20   be

00:41:20   called

00:41:20   out

00:41:20   as

00:41:21   such

00:41:21   I

00:41:22   yeah

00:41:23   I

00:41:23   don't

00:41:24   disagree

00:41:24   that

00:41:24   it's

00:41:24   well

00:41:25   first

00:41:25   of

00:41:25   I

00:41:25   don't

00:41:25   disagree

00:41:26   that

00:41:26   it's

00:41:26   nuts

00:41:26   and

00:41:27   that

00:41:27   it's

00:41:27   stupid

00:41:27   but

00:41:28   yeah

00:41:28   I

00:41:28   don't

00:41:29   so

00:41:29   what

00:41:29   you

00:41:29   said

00:41:30   was

00:41:30   that

00:41:30   in

00:41:31   the

00:41:31   US

00:41:31   it

00:41:31   should

00:41:31   say

00:41:32   Gulf

00:41:32   of

00:41:32   America

00:41:33   parenthesis

00:41:33   Gulf

00:41:34   of

00:41:34   Mexico

00:41:34   yes

00:41:35   and

00:41:35   everywhere

00:41:35   else

00:41:36   it

00:41:36   should

00:41:36   just

00:41:36   say

00:41:36   Gulf

00:41:36   of

00:41:37   Mexico

00:41:37   correct

00:41:37   and

00:41:38   that

00:41:38   is

00:41:38   that

00:41:39   makes

00:41:39   perfect

00:41:40   sense

00:41:40   to me

00:41:40   I

00:41:40   think

00:41:41   if

00:41:41   if

00:41:42   the

00:41:42   map

00:41:42   makers

00:41:42   are

00:41:43   following

00:41:43   the

00:41:44   US

00:41:44   government

00:41:44   I

00:41:45   don't

00:41:45   even

00:41:46   know

00:41:46   which

00:41:46   agency

00:41:46   it

00:41:46   is

00:41:47   exactly

00:41:47   but

00:41:47   the

00:41:47   US

00:41:47   government

00:41:48   naming

00:41:48   convention

00:41:49   fine

00:41:50   but

00:41:50   I

00:41:50   think

00:41:51   you

00:41:51   made

00:41:51   the

00:41:51   point

00:41:51   that

00:41:51   someone

00:41:52   looked

00:41:52   at

00:41:52   a

00:41:52   map

00:41:53   on

00:41:54   Google

00:41:54   Maps

00:41:54   or

00:41:54   Apple

00:41:55   Maps

00:41:55   right

00:41:55   now

00:41:55   and

00:41:56   tried

00:41:56   to

00:41:56   locate

00:41:56   the

00:41:56   Gulf

00:41:57   of

00:41:57   Mexico

00:41:57   which

00:41:58   is

00:41:58   a

00:41:58   thing

00:41:58   we've

00:41:58   been

00:41:59   talking

00:41:59   about

00:41:59   for

00:41:59   400

00:42:00   years

00:42:00   if

00:42:01   you're

00:42:01   reading

00:42:01   a

00:42:01   novel

00:42:02   from

00:42:02   forget

00:42:03   20

00:42:04   years

00:42:04   ago

00:42:05   how

00:42:05   about

00:42:05   20

00:42:05   days

00:42:06   ago

00:42:06   right

00:42:07   it

00:42:07   might

00:42:07   mention

00:42:07   the

00:42:08   Gulf

00:42:08   of

00:42:08   Mexico

00:42:08   and

00:42:09   you

00:42:09   look

00:42:09   at

00:42:09   a

00:42:09   map

00:42:09   and

00:42:10   say

00:42:10   oh

00:42:10   where

00:42:10   is

00:42:10   that

00:42:11   you're

00:42:11   not

00:42:11   even

00:42:11   going

00:42:12   to

00:42:12   be

00:42:12   able

00:42:12   to

00:42:12   find

00:42:12   it

00:42:12   so

00:42:13   it's

00:42:13   it's

00:42:13   I

00:42:14   think

00:42:14   that

00:42:14   to

00:42:14   me

00:42:14   is

00:42:14   the

00:42:15   most

00:42:15   ridiculous

00:42:15   part

00:42:15   of

00:42:15   this

00:42:16   is

00:42:16   Apple

00:42:17   and

00:42:17   Google

00:42:17   are

00:42:17   no

00:42:18   longer

00:42:18   using

00:42:18   that

00:42:18   name

00:42:19   at

00:42:19   all

00:42:19   in

00:42:20   the

00:42:20   US

00:42:21   right

00:42:21   which

00:42:22   is

00:42:22   that's

00:42:22   that's

00:42:23   some

00:42:23   memory

00:42:23   hole

00:42:24   1984

00:42:25   kind

00:42:25   of

00:42:26   badness

00:42:27   that

00:42:28   needs

00:42:28   to be

00:42:29   fixed

00:42:29   exactly

00:42:31   and

00:42:31   I

00:42:32   don't

00:42:32   want

00:42:32   to

00:42:32   throw

00:42:33   anybody

00:42:33   under

00:42:34   I

00:42:34   have

00:42:34   a

00:42:34   good

00:42:34   friend

00:42:35   I

00:42:35   think

00:42:35   you

00:42:35   know

00:42:36   him

00:42:36   too

00:42:36   smart

00:42:37   guy

00:42:37   but

00:42:37   he's

00:42:38   lived

00:42:38   his

00:42:38   whole

00:42:38   life

00:42:39   on

00:42:39   the

00:42:39   west

00:42:39   coast

00:42:40   so

00:42:40   I

00:42:41   don't

00:42:41   really

00:42:41   think

00:42:42   of

00:42:42   the

00:42:42   Gulf

00:42:42   of

00:42:43   Mexico

00:42:43   as

00:42:43   an

00:42:43   east

00:42:43   coast

00:42:44   thing

00:42:44   but

00:42:44   it's

00:42:44   more

00:42:45   of

00:42:45   an

00:42:45   east

00:42:45   coast

00:42:45   thing

00:42:46   than

00:42:46   a

00:42:46   west

00:42:46   coast

00:42:46   thing

00:42:47   like

00:42:47   if

00:42:47   people

00:42:48   in

00:42:48   California

00:42:49   or

00:42:49   Washington

00:42:49   go

00:42:50   to

00:42:50   an

00:42:50   island

00:42:51   they

00:42:51   go

00:42:51   to

00:42:51   Hawaii

00:42:51   and

00:42:52   me

00:42:53   and

00:42:53   you

00:42:53   we

00:42:53   go

00:42:53   to

00:42:53   the

00:42:53   Caribbean

00:42:54   because

00:42:54   why

00:42:55   fly

00:42:55   all

00:42:55   the

00:42:55   way

00:42:56   out

00:42:56   there

00:42:56   but

00:42:58   I

00:42:59   had

00:42:59   a

00:42:59   friend

00:42:59   who

00:42:59   told

00:43:00   me

00:43:00   even

00:43:00   before

00:43:00   I

00:43:00   wrote

00:43:01   about

00:43:01   it

00:43:01   but

00:43:01   when

00:43:01   I

00:43:01   was

00:43:02   chirping

00:43:02   about

00:43:02   it

00:43:02   who

00:43:02   was

00:43:03   like

00:43:03   I

00:43:03   didn't

00:43:03   even

00:43:04   know

00:43:04   where

00:43:04   the

00:43:04   Gulf

00:43:04   of

00:43:04   Mexico

00:43:05   was

00:43:05   some

00:43:05   people

00:43:06   aren't

00:43:06   into

00:43:06   geography

00:43:07   I

00:43:07   don't

00:43:07   know

00:43:07   it

00:43:07   I

00:43:08   don't

00:43:08   think

00:43:08   you

00:43:08   should

00:43:08   be

00:43:08   embarrassed

00:43:09   but

00:43:10   it

00:43:10   people

00:43:10   do

00:43:11   think

00:43:11   that

00:43:11   I

00:43:11   don't

00:43:11   know

00:43:12   I

00:43:13   would

00:43:15   definitely

00:43:16   lose

00:43:16   like

00:43:16   a

00:43:16   geography

00:43:17   quiz

00:43:18   bowl

00:43:18   I

00:43:18   think

00:43:19   so

00:43:19   there's

00:43:20   all

00:43:20   sorts

00:43:20   of

00:43:20   famous

00:43:21   land

00:43:22   masses

00:43:22   or

00:43:22   bodies

00:43:23   of

00:43:23   water

00:43:23   around

00:43:23   the

00:43:24   world

00:43:24   that

00:43:24   I

00:43:24   don't

00:43:24   know

00:43:25   like

00:43:25   or

00:43:25   if

00:43:25   you

00:43:25   took

00:43:25   all

00:43:26   of

00:43:26   bodies

00:43:26   of

00:43:27   water

00:43:27   names

00:43:28   off

00:43:28   a

00:43:28   map

00:43:28   I

00:43:29   definitely

00:43:29   get

00:43:30   a

00:43:30   lot

00:43:30   wrong

00:43:30   like

00:43:31   the

00:43:31   Black

00:43:31   sea

00:43:37   with

00:43:37   two

00:43:38   controversial

00:43:38   names

00:43:39   apparently

00:43:39   I

00:43:39   did

00:43:40   not

00:43:40   know

00:43:40   this

00:43:40   but

00:43:40   that

00:43:41   some

00:43:41   countries

00:43:42   in

00:43:43   the

00:43:43   Middle

00:43:43   East

00:43:43   call

00:43:44   it

00:43:44   the

00:43:44   Gulf

00:43:45   of

00:43:45   Arabia

00:43:45   instead

00:43:46   of

00:43:46   Persian

00:43:46   Gulf

00:43:47   but

00:43:47   that's

00:43:48   a

00:43:48   long

00:43:48   the

00:43:49   difference

00:43:49   between

00:43:49   this

00:43:50   is

00:43:50   that's

00:43:50   a

00:43:50   long

00:43:50   standing

00:43:51   dispute

00:43:52   over

00:43:53   the

00:43:53   name

00:43:53   yeah

00:43:54   I

00:43:54   wasn't

00:43:55   exactly

00:43:55   sure

00:43:55   where

00:43:56   the

00:43:56   Persian

00:43:56   Gulf

00:43:56   was

00:43:57   I

00:43:57   was

00:43:57   like

00:43:57   oh

00:43:57   it's

00:43:58   next

00:43:58   to

00:43:58   Iran

00:43:59   so

00:43:59   I

00:43:59   know

00:43:59   where

00:43:59   Iran

00:44:00   is

00:44:00   but

00:44:01   I

00:44:01   I

00:44:02   didn't

00:44:02   know

00:44:02   the

00:44:02   bodies

00:44:03   of

00:44:03   water

00:44:03   I

00:44:03   mean

00:44:04   so

00:44:04   it's

00:44:04   fine

00:44:04   not

00:44:05   to

00:44:05   know

00:44:05   it

00:44:05   but

00:44:05   like

00:44:05   you

00:44:05   said

00:44:06   you

00:44:06   should

00:44:06   definitely

00:44:06   be able

00:44:06   to

00:44:07   look

00:44:07   at

00:44:07   a

00:44:07   map

00:44:07   and

00:44:08   find

00:44:09   it

00:44:09   it

00:44:11   is

00:44:11   and

00:44:12   I

00:44:12   do

00:44:12   think

00:44:12   if

00:44:13   there's

00:44:14   one

00:44:14   last

00:44:14   point

00:44:14   I'll

00:44:15   make

00:44:15   before

00:44:15   we

00:44:15   move

00:44:15   on

00:44:16   because

00:44:16   I

00:44:16   don't

00:44:16   want

00:44:16   to

00:44:16   you

00:44:16   know

00:44:17   I

00:44:17   spend

00:44:17   a lot

00:44:17   of

00:44:17   words

00:44:17   writing

00:44:18   about

00:44:18   it

00:44:18   but

00:44:19   to

00:44:21   me

00:44:22   and

00:44:22   I

00:44:22   maybe

00:44:23   if

00:44:31   at

00:44:32   some

00:44:32   level

00:44:32   that

00:44:33   they

00:44:33   arrived

00:44:34   at

00:44:35   a

00:44:35   seemingly

00:44:35   identical

00:44:37   solution

00:44:37   which

00:44:38   is

00:44:38   people

00:44:39   in

00:44:40   the

00:44:40   US

00:44:40   only

00:44:41   see

00:44:41   the

00:44:41   new

00:44:41   name

00:44:42   Gulf

00:44:42   of

00:44:42   America

00:44:43   without

00:44:43   Gulf

00:44:44   of

00:44:44   Mexico

00:44:44   even

00:44:44   in

00:44:45   parentheses

00:44:45   people

00:44:46   in

00:44:47   Mexico

00:44:47   only

00:44:48   see

00:44:48   the

00:44:49   original

00:44:50   name

00:44:50   the

00:44:50   OG

00:44:50   name

00:44:51   Gulf

00:44:51   of

00:44:51   Mexico

00:44:51   with

00:44:52   no

00:44:52   Gulf

00:44:52   of

00:44:52   America

00:44:53   but

00:44:53   everyone

00:44:54   in

00:44:54   every

00:44:54   other

00:44:55   region

00:44:55   everywhere

00:44:55   in

00:44:55   the

00:44:56   world

00:44:56   sees

00:44:56   Gulf

00:44:57   of

00:44:57   Mexico

00:44:57   parentheses

00:44:58   Gulf

00:44:59   of

00:44:59   America

00:44:59   even

00:45:00   though

00:45:01   that

00:45:01   no

00:45:01   other

00:45:01   country

00:45:02   recognizes

00:45:02   it

00:45:03   there's

00:45:03   no

00:45:03   other

00:45:03   source

00:45:05   that

00:45:05   recognizes

00:45:06   it

00:45:06   other

00:45:06   than

00:45:06   the

00:45:07   US

00:45:07   federal

00:45:07   government's

00:45:08   GNIS

00:45:09   registry

00:45:10   of

00:45:10   geographic

00:45:10   names

00:45:11   I

00:45:12   think

00:45:12   Apple

00:45:12   and

00:45:12   Google

00:45:13   must

00:45:13   have

00:45:13   I

00:45:14   don't

00:45:14   know

00:45:14   I

00:45:14   don't

00:45:14   think

00:45:14   it's

00:45:15   coincidence

00:45:15   that

00:45:15   they

00:45:15   came

00:45:16   to

00:45:16   the

00:45:16   exact

00:45:16   same

00:45:16   solution

00:45:17   because

00:45:18   if

00:45:19   they

00:45:19   are

00:45:20   trying

00:45:20   they're

00:45:21   trying

00:45:21   to

00:45:21   minimize

00:45:21   something

00:45:22   and

00:45:23   I

00:45:24   think

00:45:24   that

00:45:24   in

00:45:25   a

00:45:25   healthy

00:45:25   political

00:45:26   world

00:45:26   it's

00:45:27   just

00:45:27   minimizing

00:45:27   controversy

00:45:28   generally

00:45:30   and

00:45:31   in

00:45:32   an

00:45:32   even

00:45:33   vaguely

00:45:34   normal

00:45:35   political

00:45:35   climate

00:45:36   just

00:45:37   putting

00:45:38   all right

00:45:39   fine

00:45:39   for the

00:45:40   US

00:45:40   the official

00:45:40   name is

00:45:41   Gulf of

00:45:41   America

00:45:42   but we've

00:45:42   got to put

00:45:42   Gulf of

00:45:43   Mexico in

00:45:43   parentheses

00:45:44   afterwards

00:45:44   for I

00:45:46   would say

00:45:46   years to

00:45:47   come

00:45:47   I mean

00:45:47   at least

00:45:48   a couple

00:45:48   of

00:45:48   transitional

00:45:49   years

00:45:49   just

00:45:50   for

00:45:51   familiarity

00:45:51   how is

00:45:52   that not

00:45:53   the right

00:45:53   thing

00:45:53   to do

00:45:54   that

00:45:54   a

00:45:54   the rest

00:45:55   of the

00:45:55   world

00:45:55   still

00:45:55   calls

00:45:56   it

00:45:56   that

00:45:56   and

00:45:57   b

00:45:57   it's

00:45:57   been

00:45:58   called

00:45:58   that

00:45:58   for

00:45:58   400

00:45:59   years

00:45:59   around

00:46:00   the

00:46:01   world

00:46:01   it's

00:46:01   clearly

00:46:02   that's

00:46:02   the

00:46:03   right

00:46:03   thing

00:46:03   to

00:46:03   do

00:46:03   the

00:46:05   fact

00:46:05   that

00:46:05   they

00:46:05   didn't

00:46:06   I

00:46:06   think

00:46:06   I

00:46:07   think

00:46:07   arguing

00:46:08   that

00:46:09   it's

00:46:09   lickspitalism

00:46:10   isn't

00:46:11   that your

00:46:11   favorite

00:46:11   word

00:46:12   for

00:46:12   sort

00:46:12   of

00:46:12   is

00:46:13   a

00:46:13   great

00:46:13   word

00:46:14   and

00:46:14   it

00:46:14   applies

00:46:15   perfectly

00:46:15   here

00:46:15   and

00:46:16   I

00:46:16   do

00:46:17   think

00:46:17   it

00:46:21   that

00:46:22   what

00:46:24   they

00:46:24   should

00:46:24   be

00:46:24   doing

00:46:25   and

00:46:25   if

00:46:25   you

00:46:25   think

00:46:26   about

00:46:26   it

00:46:26   it

00:46:26   seems

00:46:26   very

00:46:27   natural

00:46:27   that

00:46:27   companies

00:46:28   like

00:46:28   Apple

00:46:28   and

00:46:28   Google

00:46:29   should

00:46:29   be

00:46:29   trying

00:46:29   not

00:46:30   trying

00:46:30   on

00:46:30   a

00:46:31   single

00:46:31   access

00:46:31   to

00:46:32   either

00:46:32   do

00:46:33   the

00:46:33   correct

00:46:34   thing

00:46:35   which

00:46:35   is

00:46:35   clearly

00:46:36   just

00:46:36   to

00:46:36   stick

00:46:37   with

00:46:37   the

00:46:37   name

00:46:37   Gulf

00:46:37   of

00:46:37   Mexico

00:46:38   right

00:46:38   that

00:46:39   that

00:46:39   one

00:46:40   political

00:46:40   leader

00:46:41   even

00:46:41   in

00:46:41   the

00:46:41   world's

00:46:42   most

00:46:42   powerful

00:46:42   country

00:46:43   doesn't

00:46:45   have

00:46:45   the

00:46:45   right

00:46:45   to

00:46:45   rename

00:46:46   what

00:46:46   the

00:46:46   world

00:46:47   calls

00:46:47   an

00:46:47   international

00:46:47   body

00:46:48   of

00:46:48   water

00:46:48   so

00:46:49   the

00:46:49   correct

00:46:49   and

00:46:50   that's

00:46:50   why

00:46:50   the

00:46:50   Associated

00:46:51   Press

00:46:51   is

00:46:51   in

00:46:52   this

00:46:52   kerfluffle

00:46:52   because

00:46:53   they're

00:46:53   not

00:46:53   going

00:46:54   to

00:46:54   change

00:46:54   their

00:46:54   official

00:46:55   guidance

00:46:55   on

00:46:55   what

00:46:55   to

00:46:56   call

00:46:56   it

00:46:56   they're

00:46:56   going

00:46:56   to

00:46:56   call

00:46:56   it

00:46:57   the

00:46:57   Gulf

00:46:57   of

00:46:57   Mexico

00:46:57   comma

00:46:58   which

00:46:59   the

00:46:59   United

00:47:00   States

00:47:00   has

00:47:00   recently

00:47:01   officially

00:47:01   in

00:47:02   their

00:47:02   context

00:47:03   that

00:47:03   they

00:47:03   want

00:47:03   to

00:47:03   do

00:47:03   this

00:47:04   and

00:47:04   now

00:47:04   the

00:47:04   White

00:47:04   House

00:47:04   isn't

00:47:05   letting

00:47:05   the

00:47:05   Associated

00:47:06   press

00:47:06   come

00:47:07   to

00:47:07   any

00:47:07   official

00:47:08   events

00:47:08   but

00:47:10   the

00:47:10   Associated

00:47:10   Press

00:47:10   is

00:47:11   trying

00:47:11   to

00:47:11   do

00:47:11   the

00:47:11   right

00:47:11   thing

00:47:12   but

00:47:12   the

00:47:12   Associated

00:47:13   Press's

00:47:13   interests

00:47:14   really

00:47:14   are

00:47:14   only

00:47:15   on

00:47:15   one

00:47:15   vector

00:47:15   which

00:47:16   is

00:47:16   being

00:47:16   a

00:47:17   trustworthy

00:47:17   reference

00:47:19   for

00:47:20   news

00:47:20   and

00:47:21   information

00:47:21   that

00:47:22   will

00:47:22   stand

00:47:22   the

00:47:22   test

00:47:23   of

00:47:23   time

00:47:23   Google

00:47:24   and

00:47:24   Apple

00:47:24   have

00:47:25   two

00:47:26   interests

00:47:26   they

00:47:26   want

00:47:26   to

00:47:27   be

00:47:27   correct

00:47:27   but

00:47:28   they

00:47:28   also

00:47:28   want

00:47:29   to

00:47:29   minimize

00:47:29   controversy

00:47:30   because

00:47:31   they're

00:47:31   multinational

00:47:32   companies

00:47:32   they're

00:47:33   not

00:47:33   American

00:47:33   well

00:47:34   they are

00:47:34   American

00:47:34   companies

00:47:37   they're

00:47:38   worldwide

00:47:39   market

00:47:40   companies

00:47:41   and

00:47:41   they

00:47:41   want

00:47:41   to

00:47:42   reduce

00:47:42   so

00:47:42   it's

00:47:43   like

00:47:43   a

00:47:43   two

00:47:44   axis

00:47:45   trying

00:47:46   to

00:47:46   find

00:47:46   the

00:47:46   maximum

00:47:47   between

00:47:47   these

00:47:47   two

00:47:48   axes

00:47:48   of

00:47:49   the

00:47:50   most

00:47:50   integrity

00:47:51   and

00:47:52   correctness

00:47:52   and

00:47:53   the

00:47:54   least

00:47:54   controversy

00:47:55   and

00:47:56   that

00:47:56   that

00:47:56   that's

00:47:57   where

00:47:57   an

00:47:57   answer

00:47:57   like

00:47:58   calling

00:47:58   it

00:47:58   the

00:47:58   Gulf

00:47:59   of

00:47:59   America

00:47:59   parentheses

00:48:00   Gulf

00:48:01   of

00:48:01   Mexico

00:48:01   for

00:48:02   Americans

00:48:03   and

00:48:03   just

00:48:04   calling

00:48:04   it

00:48:04   Gulf

00:48:04   of

00:48:04   Mexico

00:48:05   everywhere

00:48:05   else

00:48:06   is

00:48:06   I

00:48:06   think

00:48:06   the

00:48:07   sweet

00:48:07   spot

00:48:07   of

00:48:37   more

00:48:37   let's

00:48:39   just

00:48:39   do

00:48:39   the

00:48:39   thing

00:48:40   that

00:48:40   Trump

00:48:40   and

00:48:41   his

00:48:41   followers

00:48:42   most

00:48:42   want

00:48:42   us

00:48:43   to

00:48:43   do

00:48:43   that

00:48:44   they're

00:48:44   worried

00:48:45   about

00:48:45   the

00:48:45   consequences

00:48:46   of

00:48:46   doing

00:48:46   anything

00:48:47   less

00:48:47   right

00:48:48   that

00:48:48   the

00:48:48   spot

00:48:49   on

00:48:49   that

00:48:49   two

00:48:49   axis

00:48:50   graph

00:48:50   that

00:48:51   they've

00:48:51   chosen

00:48:51   to

00:48:52   take

00:48:52   with

00:48:52   this

00:48:52   things

00:48:53   it's

00:48:54   it's

00:48:54   it's

00:48:54   not

00:48:55   just

00:48:55   licks

00:48:55   licks

00:48:55   piddly

00:48:55   I

00:48:56   think

00:48:56   it's

00:48:56   fearful

00:48:57   and

00:48:57   I

00:48:57   think

00:48:58   that's

00:48:58   very

00:48:58   I

00:48:58   think

00:48:59   it's

00:49:00   legitimate

00:49:00   I

00:49:00   think

00:49:01   that

00:49:01   that

00:49:01   two

00:49:01   proud

00:49:02   companies

00:49:02   that

00:49:03   I

00:49:03   don't

00:49:03   think

00:49:03   would

00:49:04   be

00:49:05   prone

00:49:05   to

00:49:05   licks

00:49:05   piddlyism

00:49:06   in a

00:49:07   way

00:49:07   that

00:49:08   like

00:49:08   Zuckerberg

00:49:09   has

00:49:09   sort

00:49:09   of

00:49:09   gone

00:49:10   with

00:49:10   meta

00:49:10   I

00:49:11   really

00:49:12   do

00:49:12   think

00:49:13   Google

00:49:13   and

00:49:14   Apple

00:49:14   and

00:49:15   Tim

00:49:16   Cook

00:49:17   obviously

00:49:17   I'm

00:49:18   more

00:49:18   familiar

00:49:19   with

00:49:19   Cook

00:49:19   and

00:49:19   Apple

00:49:20   aren't

00:49:21   like

00:49:21   Zuckerberg

00:49:23   and

00:49:23   they

00:49:23   don't

00:49:24   zigzag

00:49:25   every

00:49:26   couple

00:49:26   years

00:49:27   like

00:49:27   oh

00:49:27   now

00:49:28   we're

00:49:28   all

00:49:28   about

00:49:28   the

00:49:28   metaverse

00:49:29   no

00:49:29   now

00:49:29   we're

00:49:30   all

00:49:30   about

00:49:30   AI

00:49:31   no

00:49:31   we're

00:49:32   back

00:49:32   to

00:49:32   being

00:49:32   all

00:49:33   about

00:49:33   social

00:49:33   or

00:49:34   now

00:49:35   we're

00:49:35   all

00:49:35   about

00:49:35   content

00:49:36   moderation

00:49:36   and

00:49:37   we're

00:49:37   going

00:49:37   to

00:49:37   crack

00:49:37   down

00:49:38   on

00:49:38   disinformation

00:49:38   and

00:49:39   we're

00:49:39   going

00:49:39   to

00:49:39   appoint

00:49:40   a

00:49:40   board

00:49:40   of

00:49:41   external

00:49:41   advisors

00:49:42   who

00:49:42   are

00:49:42   going

00:49:42   to

00:49:42   be

00:49:43   the

00:49:43   external

00:49:43   board

00:49:44   outside

00:49:44   the

00:49:44   company

00:49:45   will

00:49:45   be

00:49:45   in

00:49:45   charge

00:49:45   of

00:49:46   all

00:49:46   disinformation

00:49:47   decisions

00:49:48   up

00:49:48   you know

00:49:48   what

00:49:48   we're

00:49:48   going

00:49:49   to

00:49:49   get

00:49:49   rid

00:49:49   of

00:49:49   them

00:49:49   we'll

00:49:49   get

00:49:50   rid

00:49:50   of

00:49:50   them

00:49:50   yeah

00:49:50   yeah

00:49:51   just

00:49:51   every

00:49:51   three

00:49:52   years

00:49:52   they

00:49:52   zigzag

00:49:53   so

00:49:53   I'm

00:49:53   not

00:49:53   surprised

00:49:53   by

00:49:54   that

00:49:54   Google

00:49:54   and

00:49:54   Apple

00:49:54   aren't

00:49:55   like

00:49:55   that

00:49:55   at

00:49:55   all

00:49:55   so

00:49:55   why

00:49:56   are

00:49:56   they

00:49:56   doing

00:49:57   this

00:49:57   and

00:49:57   I

00:49:58   think

00:49:58   it's

00:49:58   fear

00:49:59   I'm

00:50:00   humble

00:50:01   enough

00:50:01   to

00:50:01   think

00:50:01   that

00:50:02   perhaps

00:50:02   especially

00:50:03   having

00:50:04   talked

00:50:05   to

00:50:05   the

00:50:05   man

00:50:05   in

00:50:05   person

00:50:06   that

00:50:07   Cook

00:50:07   and

00:50:08   Pichai

00:50:08   have

00:50:08   perhaps

00:50:09   better

00:50:09   reason

00:50:10   to be

00:50:10   fearful

00:50:11   of

00:50:11   not

00:50:12   taking

00:50:12   a

00:50:12   more

00:50:13   lick

00:50:13   spiddly

00:50:13   position

00:50:14   no matter

00:50:15   how much

00:50:15   damage

00:50:15   it does

00:50:16   to

00:50:17   their

00:50:17   rep

00:50:17   their

00:50:18   personal

00:50:18   reputations

00:50:19   as

00:50:19   leaders

00:50:19   and

00:50:20   their

00:50:20   company's

00:50:21   reputations

00:50:21   which

00:50:22   both

00:50:22   very

00:50:23   much

00:50:23   care

00:50:23   about

00:50:23   and

00:50:24   the

00:50:25   obvious

00:50:25   increase

00:50:27   in

00:50:28   controversy

00:50:29   that

00:50:30   the

00:50:30   decision

00:50:31   they've

00:50:31   taken

00:50:31   has

00:50:32   generated

00:50:32   both

00:50:33   inside

00:50:34   the

00:50:34   U.S.

00:50:34   and

00:50:34   especially

00:50:35   everywhere

00:50:35   else

00:50:36   in the

00:50:36   world

00:50:36   I

00:50:37   think

00:50:37   the

00:50:37   fear

00:50:37   is

00:50:37   legitimate

00:50:38   and

00:50:38   I

00:50:38   think

00:50:39   it's

00:50:39   a

00:50:39   cautionary

00:50:40   moment

00:50:40   this

00:50:42   is a

00:50:42   really

00:50:43   uplifting

00:50:43   show

00:50:44   John

00:50:44   yeah

00:50:44   came

00:50:46   back

00:50:47   from

00:50:47   the

00:50:47   hiatus

00:50:47   full

00:50:48   of

00:50:48   good

00:50:48   cheer

00:50:49   hey

00:50:51   how

00:50:52   about

00:50:52   this

00:50:52   let

00:50:56   me

00:50:56   yeah

00:50:57   I

00:50:57   didn't

00:50:58   realize

00:50:58   I

00:50:59   hadn't

00:50:59   thought

00:50:59   about

00:50:59   it

00:50:59   that

00:50:59   I

00:50:59   was

00:51:00   your

00:51:00   first

00:51:00   post

00:51:01   inauguration

00:51:02   show

00:51:02   so you

00:51:04   got all

00:51:04   this

00:51:04   queued

00:51:04   up

00:51:05   yeah

00:51:05   all

00:51:05   the

00:51:06   good

00:51:06   stuff

00:51:06   yep

00:51:07   yep

00:51:07   it's

00:51:08   been

00:51:08   it's

00:51:08   been

00:51:08   a

00:51:08   great

00:51:09   month

00:51:09   this

00:51:10   this

00:51:10   past

00:51:10   literally

00:51:11   past

00:51:12   months

00:51:12   today

00:51:12   it's

00:51:13   it's

00:51:13   been

00:51:13   so

00:51:14   much

00:51:14   fun

00:51:14   oh

00:51:15   my

00:51:15   god

00:51:16   can

00:51:16   you

00:51:16   even

00:51:16   believe

00:51:16   it

00:51:16   one

00:51:17   month

00:51:17   she's

00:51:19   47

00:51:21   to go

00:51:21   John

00:51:21   maybe

00:51:22   I

00:51:27   do

00:51:27   I

00:51:29   can't

00:51:31   stop

00:51:32   laughing

00:51:32   um

00:51:33   what do

00:51:35   you got

00:51:35   let's

00:51:36   let's

00:51:36   what do

00:51:36   we got

00:51:37   next

00:51:37   give me

00:51:38   something

00:51:38   more

00:51:38   fun

00:51:38   than

00:51:38   this

00:51:39   uh

00:51:40   all right

00:51:42   let's

00:51:42   take

00:51:42   let's

00:51:42   take

00:51:43   a

00:51:43   break

00:51:43   and

00:51:44   I

00:51:44   will

00:51:44   thank

00:51:44   this

00:51:45   show's

00:51:45   exclusive

00:51:46   sponsor

00:51:47   but

00:51:48   this

00:51:48   is

00:51:48   how

00:51:48   you're

00:51:49   gonna

00:51:49   roll

00:51:49   into

00:51:49   the

00:51:49   ad

00:51:50   all

00:51:50   right

00:51:51   let's

00:51:51   let's

00:51:51   hold it

00:51:51   let's

00:51:52   let's

00:51:52   make it

00:51:52   a

00:51:52   teaser

00:51:53   we'll

00:51:53   make

00:51:53   it

00:51:53   a

00:51:53   teaser

00:51:53   and

00:51:54   we'll

00:51:54   come

00:51:54   back

00:51:54   to it

00:51:55   after a

00:51:56   happier

00:51:56   after a

00:51:57   happier

00:51:57   topic

00:51:57   how about

00:51:57   that

00:51:58   we got

00:51:58   a

00:51:58   teaser

00:51:58   all I'll tease

00:52:00   is

00:52:01   give us a

00:52:01   name

00:52:01   listen

00:52:03   later

00:52:03   former

00:52:04   sponsor of

00:52:05   the website

00:52:06   recent

00:52:06   sponsor

00:52:06   how about

00:52:08   the

00:52:08   iPhone

00:52:08   you

00:52:08   you should

00:52:09   tease

00:52:09   that

00:52:10   we

00:52:12   will

00:52:12   listen

00:52:12   later

00:52:13   to a

00:52:13   sponsor

00:52:13   break

00:52:14   with

00:52:14   our

00:52:14   friends

00:52:14   listen

00:52:15   later

00:52:15   how about

00:52:16   the

00:52:16   iPhone

00:52:16   16

00:52:17   E

00:52:17   it's

00:52:19   a

00:52:19   thing

00:52:19   that

00:52:19   exists

00:52:20   as of

00:52:21   yesterday

00:52:22   I've

00:52:22   looked at

00:52:23   it a

00:52:23   little

00:52:23   bit

00:52:23   it

00:52:24   wasn't

00:52:24   a

00:52:24   device

00:52:24   I

00:52:24   was

00:52:24   terribly

00:52:25   interested

00:52:25   in

00:52:25   but

00:52:25   I

00:52:26   noticed

00:52:26   two

00:52:27   things

00:52:27   I

00:52:28   noticed

00:52:28   it

00:52:28   does

00:52:28   not

00:52:29   have

00:52:29   MagSafe

00:52:29   and I

00:52:30   noticed

00:52:30   that

00:52:31   the

00:52:31   capitalization

00:52:32   on it

00:52:32   is

00:52:33   inconsistent

00:52:33   oh

00:52:35   inconsistent

00:52:35   how

00:52:36   well

00:52:37   so you

00:52:37   you wrote

00:52:38   about

00:52:38   it

00:52:38   you

00:52:38   after

00:52:39   it

00:52:39   was

00:52:39   announced

00:52:39   yesterday

00:52:40   you put

00:52:40   up

00:52:40   at least

00:52:44   long

00:52:44   well

00:52:45   that's

00:52:47   that's

00:52:48   not

00:52:48   unusual

00:52:48   but

00:52:49   a

00:52:49   relatively

00:52:50   first

00:52:50   take

00:52:51   if you

00:52:51   will

00:52:51   yes

00:52:52   and

00:52:52   you

00:52:52   you

00:52:53   were

00:52:53   discussing

00:52:53   your

00:52:53   concerns

00:52:54   about

00:52:54   how

00:52:55   to

00:52:55   capitalize

00:52:55   the

00:52:56   E

00:52:56   and

00:52:57   you

00:52:57   went

00:52:58   lowercase

00:52:58   but

00:52:58   then

00:52:59   on

00:53:00   its

00:53:00   own

00:53:00   when

00:53:00   you

00:53:01   were

00:53:01   just

00:53:01   when

00:53:01   you

00:53:01   were

00:53:01   referring

00:53:02   to

00:53:02   16

00:53:02   E

00:53:02   you

00:53:03   went

00:53:03   lowercase

00:53:03   E

00:53:03   but

00:53:04   on

00:53:04   its

00:53:04   own

00:53:05   you

00:53:05   went

00:53:05   uppercase

00:53:05   E

00:53:06   and I

00:53:07   think

00:53:07   you

00:53:07   got

00:53:08   to

00:53:08   go

00:53:08   uppercase

00:53:08   E

00:53:08   all

00:53:08   the

00:53:09   time

00:53:14   go

00:53:14   uppercase

00:53:14   E

00:53:15   when

00:53:15   I

00:53:15   talk

00:53:15   about

00:53:16   more

00:53:16   interesting

00:53:16   than

00:53:16   the

00:53:17   new

00:53:17   E

00:53:17   suffix

00:53:18   and

00:53:18   you

00:53:19   just

00:53:19   went

00:53:19   with

00:53:19   an

00:53:19   uppercase

00:53:20   E

00:53:20   on

00:53:20   yeah

00:53:21   and

00:53:23   you

00:53:23   go

00:53:23   uppercase

00:53:24   S

00:53:24   I

00:53:24   think

00:53:25   consistency

00:53:25   wise

00:53:26   you

00:53:26   got

00:53:26   to

00:53:26   go

00:53:26   uppercase

00:53:27   there

00:53:28   you

00:53:28   know

00:53:28   this

00:53:28   see

00:53:29   here's

00:53:30   where

00:53:30   it's

00:53:30   really

00:53:30   director's

00:53:31   commentary

00:53:32   for

00:53:32   the

00:53:32   website

00:53:33   here

00:53:33   on

00:53:33   the

00:53:33   podcast

00:53:33   so

00:53:34   talking

00:53:35   about

00:53:36   letters

00:53:36   and

00:53:37   numbers

00:53:37   the

00:53:37   actual

00:53:38   characters

00:53:38   is

00:53:39   a

00:53:39   place

00:53:39   where

00:53:40   you

00:53:40   know

00:53:41   that

00:53:41   I

00:53:41   strive

00:53:41   and

00:53:42   I

00:53:42   think

00:53:42   everybody

00:53:42   who

00:53:42   reads

00:53:43   my

00:53:43   site

00:53:43   knows

00:53:43   that

00:53:43   I

00:53:44   do

00:53:44   strive

00:53:44   for

00:53:45   a

00:53:45   certain

00:53:45   persnickety

00:53:46   level

00:53:46   of

00:53:46   consistency

00:53:47   of

00:53:48   style

00:53:48   and

00:53:48   usage

00:53:48   and

00:53:49   that

00:53:49   I

00:53:49   care

00:53:50   about

00:53:50   little

00:53:50   things

00:53:50   like

00:53:51   punctuation

00:53:51   and

00:53:52   just

00:53:52   consistency

00:53:53   but

00:53:54   how

00:53:54   I

00:53:54   talk

00:53:55   about

00:53:55   letters

00:53:55   I

00:53:56   know

00:53:57   that

00:53:57   I've

00:53:58   been

00:53:58   inconsistent

00:53:58   over

00:53:59   the

00:53:59   years

00:53:59   and

00:53:59   it's

00:54:00   sort

00:54:01   of

00:54:01   impossible

00:54:01   well

00:54:02   not

00:54:02   impossible

00:54:03   but

00:54:03   probably

00:54:04   incorrect

00:54:05   to go

00:54:05   back

00:54:05   and

00:54:06   unify

00:54:07   everything

00:54:07   little

00:54:08   things

00:54:08   like

00:54:09   if

00:54:09   I'm

00:54:09   talking

00:54:09   about

00:54:10   that

00:54:10   they

00:54:10   just

00:54:10   added

00:54:11   an

00:54:11   E

00:54:11   to

00:54:12   the

00:54:12   end

00:54:12   of

00:54:12   16

00:54:13   it's

00:54:14   this

00:54:15   is

00:54:15   one

00:54:15   of

00:54:15   those

00:54:15   things

00:54:15   that

00:54:15   is

00:54:16   easier

00:54:16   to

00:54:16   talk

00:54:16   about

00:54:17   than

00:54:17   to

00:54:17   write

00:54:17   about

00:54:17   because

00:54:18   do

00:54:18   I

00:54:18   put

00:54:18   it

00:54:19   in

00:54:19   quotes

00:54:19   right

00:54:20   exactly

00:54:21   or

00:54:21   do

00:54:22   I

00:54:22   put

00:54:22   it

00:54:22   in

00:54:22   quotes

00:54:23   at

00:54:23   first

00:54:24   to

00:54:24   mention

00:54:25   to

00:54:25   make

00:54:26   it

00:54:26   specific

00:54:26   that

00:54:26   we're

00:54:27   talking

00:54:27   about

00:54:27   the

00:54:27   actual

00:54:28   quoted

00:54:28   letter

00:54:28   but

00:54:29   then

00:54:29   if

00:54:36   there

00:54:40   are

00:54:40   times

00:54:40   over

00:54:41   the

00:54:41   years

00:54:41   where

00:54:41   if

00:54:42   I'm

00:54:42   talking

00:54:42   about

00:54:42   letters

00:54:43   as

00:54:44   letters

00:54:44   instead

00:54:45   of

00:54:45   putting

00:54:45   them

00:54:45   in

00:54:45   quotes

00:54:46   I'll

00:54:46   italicize

00:54:47   the

00:54:47   letter

00:54:47   to

00:54:49   make

00:54:51   clear

00:54:52   that

00:54:52   it's

00:54:52   because

00:54:53   you

00:54:53   run

00:54:53   it

00:54:53   if

00:54:53   you

00:54:53   don't

00:54:54   put

00:54:54   it

00:54:54   in

00:54:54   quotes

00:54:55   and

00:54:55   you're

00:54:55   talking

00:54:56   about

00:54:56   the

00:54:56   letter

00:54:57   A

00:54:57   right

00:54:58   and

00:54:59   I

00:54:59   are

00:54:59   obviously

00:55:00   the

00:55:00   ones

00:55:00   that

00:55:00   are

00:55:00   problematic

00:55:01   that

00:55:01   way

00:55:01   right

00:55:02   and

00:55:02   if

00:55:02   you're

00:55:02   a

00:55:02   Spanish

00:55:03   speaker

00:55:03   it

00:55:03   would

00:55:03   be

00:55:04   the

00:55:04   letter

00:55:04   Y

00:55:04   or

00:55:05   something

00:55:05   like

00:55:05   that

00:55:06   that

00:55:06   there

00:55:06   are

00:55:07   one

00:55:07   character

00:55:07   words

00:55:08   or

00:55:09   times

00:55:09   where

00:55:10   you're

00:55:10   not

00:55:10   talking

00:55:10   about

00:55:11   the

00:55:11   letter

00:55:11   itself

00:55:11   and

00:55:11   so

00:55:12   the

00:55:12   quote

00:55:12   so

00:55:12   I've

00:55:13   used

00:55:13   italics

00:55:14   sometimes

00:55:15   it's

00:55:15   horribly

00:55:15   inconsistent

00:55:16   and

00:55:17   I'm

00:55:18   torn

00:55:18   how

00:55:19   I

00:55:19   should

00:55:20   do

00:55:20   it

00:55:20   which

00:55:20   is

00:55:21   why

00:55:21   it's

00:55:21   inconsistent

00:55:22   it's

00:55:22   if

00:55:23   I

00:55:23   just

00:55:24   thought

00:55:25   about

00:55:25   it

00:55:25   for

00:55:25   a

00:55:25   couple

00:55:26   minutes

00:55:26   and

00:55:26   thought

00:55:26   this

00:55:27   is

00:55:27   exactly

00:55:27   how

00:55:28   I

00:55:28   should

00:55:28   do

00:55:28   it

00:55:28   and

00:55:29   came

00:55:29   up

00:55:29   with

00:55:29   an

00:55:29   answer

00:55:30   then

00:55:30   I

00:55:30   would

00:55:30   codify

00:55:31   it

00:55:31   in

00:55:31   my

00:55:31   little

00:55:32   internal

00:55:32   style

00:55:32   guide

00:55:33   and

00:55:33   I

00:55:52   I

00:55:53   guess

00:55:53   is

00:55:54   if

00:55:54   you're

00:55:54   just

00:55:54   talking

00:55:54   about

00:55:55   the

00:55:55   letters

00:55:55   as

00:55:56   letters

00:55:56   to

00:55:57   default

00:55:58   to

00:55:58   uppercasing

00:55:59   them

00:55:59   as

00:56:00   the

00:56:00   pure

00:56:01   form

00:56:01   of

00:56:01   the

00:56:02   string

00:56:02   just

00:56:03   the

00:56:03   case

00:56:04   insensitive

00:56:04   form

00:56:05   of

00:56:05   the

00:56:05   letter

00:56:05   E

00:56:06   is

00:56:07   the

00:56:07   uppercase

00:56:10   version

00:56:10   which

00:56:11   is

00:56:11   why

00:56:12   I

00:56:12   use

00:56:12   the

00:56:12   uppercase

00:56:13   E

00:56:13   when

00:56:13   saying

00:56:14   that

00:56:14   Apple

00:56:14   just

00:56:14   added

00:56:15   an

00:56:15   E

00:56:15   but

00:56:16   I

00:56:16   guess

00:56:16   you're

00:56:17   right

00:56:17   that

00:56:17   in

00:56:17   this

00:56:17   case

00:56:18   I

00:56:18   should

00:56:18   go

00:56:20   back

00:56:20   and

00:56:20   and

00:56:21   I

00:56:22   really

00:56:22   did

00:56:22   I

00:56:23   know

00:56:23   this

00:56:23   sounds

00:56:23   like

00:56:24   a

00:56:24   parody

00:56:24   of

00:56:25   John

00:56:26   Gruber

00:56:26   and

00:56:27   there

00:56:27   was

00:56:27   somebody

00:56:27   there

00:56:28   were

00:56:28   at

00:56:28   least

00:56:28   two

00:56:28   or

00:56:28   three

00:56:28   people

00:56:29   on

00:56:29   Mastodon

00:56:30   and

00:56:30   it

00:56:30   makes

00:56:30   I

00:56:31   take

00:56:31   it

00:56:31   as

00:56:31   nothing

00:56:32   but

00:56:32   flattery

00:56:32   and

00:56:33   it's

00:56:33   like

00:56:34   yes

00:56:34   my

00:56:34   readers

00:56:34   get

00:56:35   me

00:56:35   there

00:56:35   were

00:56:35   at

00:56:35   least

00:56:36   two

00:56:36   or

00:56:36   three

00:56:36   Mastodon

00:56:37   tweets

00:56:38   that

00:56:38   right

00:56:39   after

00:56:39   the

00:56:39   keynote

00:56:40   or

00:56:40   not

00:56:40   keynote

00:56:41   but

00:56:41   little

00:56:41   13

00:56:41   minute

00:56:42   mini

00:56:42   note

00:56:42   dropped

00:56:43   where

00:56:43   they

00:56:44   were

00:56:44   like

00:56:44   I

00:56:44   look

00:56:44   forward

00:56:45   to

00:56:46   John

00:56:46   Gruber's

00:56:47   eight

00:56:47   paragraph

00:56:48   exegist

00:56:48   on

00:56:49   how to

00:56:51   write this

00:56:51   name out

00:56:52   yeah

00:56:52   and it's

00:56:53   like

00:56:53   you get

00:56:54   me

00:56:54   because

00:56:55   I

00:56:55   immediately

00:56:56   started

00:56:56   as soon

00:56:57   as they

00:56:57   announced

00:56:58   the name

00:56:58   I was

00:56:59   like

00:56:59   oh

00:56:59   that's

00:57:00   new

00:57:00   I

00:57:00   kind

00:57:01   of

00:57:01   had

00:57:01   a

00:57:01   gut

00:57:01   feeling

00:57:02   my

00:57:02   spidey

00:57:02   sense

00:57:03   I

00:57:03   even

00:57:03   think

00:57:04   I

00:57:04   can

00:57:05   call

00:57:05   the

00:57:06   being

00:57:06   right

00:57:06   point

00:57:07   for

00:57:07   it

00:57:07   that

00:57:08   a

00:57:08   couple

00:57:08   of

00:57:08   weeks

00:57:08   ago

00:57:09   I

00:57:09   even

00:57:09   said

00:57:10   I

00:57:11   even

00:57:11   predicted

00:57:11   that

00:57:11   they

00:57:12   may

00:57:12   not

00:57:12   call

00:57:12   this

00:57:12   one

00:57:13   the

00:57:13   SE

00:57:13   fourth

00:57:15   generation

00:57:16   that

00:57:16   it's

00:57:17   just

00:57:17   kind

00:57:17   of

00:57:17   something

00:57:18   about

00:57:18   the

00:57:18   rumors

00:57:19   and

00:57:19   something

00:57:20   about

00:57:21   how

00:57:21   the

00:57:21   whole

00:57:21   SE

00:57:22   thing

00:57:22   has

00:57:22   played

00:57:22   out

00:57:23   I

00:57:24   think

00:57:25   the

00:57:25   fact

00:57:26   that

00:57:26   this

00:57:27   is

00:57:27   the

00:57:27   break

00:57:27   point

00:57:28   between

00:57:28   the

00:57:28   old

00:57:29   style

00:57:29   form

00:57:30   factor

00:57:30   with

00:57:30   a

00:57:30   home

00:57:31   button

00:57:31   and

00:57:31   a

00:57:31   touch

00:57:31   ID

00:57:32   and

00:57:32   a

00:57:32   new

00:57:33   form

00:57:33   factor

00:57:33   with

00:57:34   the

00:57:34   all

00:57:34   screen

00:57:35   design

00:57:35   and

00:57:35   face

00:57:36   ID

00:57:36   was

00:57:37   a

00:57:38   good

00:57:38   time

00:57:38   to

00:57:38   do

00:57:38   it

00:57:38   but

00:57:39   as

00:57:39   soon

00:57:39   as

00:57:40   I

00:57:40   saw

00:57:40   the

00:57:40   name

00:57:40   and

00:57:41   how

00:57:41   Apple

00:57:41   if

00:57:42   Apple

00:57:42   had

00:57:43   upper

00:57:43   if

00:57:43   Apple

00:57:44   itself

00:57:44   had

00:57:44   uppercase

00:57:45   the

00:57:45   E

00:57:45   that

00:57:46   would

00:57:46   have

00:57:46   made

00:57:46   things

00:57:46   so

00:57:46   much

00:57:47   easier

00:57:47   because

00:57:47   then

00:57:47   it

00:57:47   would

00:57:48   have

00:57:48   no

00:57:48   question

00:57:48   then

00:57:49   I

00:57:49   would

00:57:49   also

00:57:49   uppercase

00:57:50   the

00:57:50   E

00:57:50   and

00:57:50   it

00:57:50   would

00:57:51   work

00:57:51   everywhere

00:57:51   and

00:57:52   there

00:57:52   would

00:57:52   be

00:57:52   no

00:57:53   question

00:57:53   but

00:57:54   Apple

00:57:54   lower

00:57:55   casing

00:57:55   the

00:57:55   E

00:57:56   instantly

00:57:57   froze

00:57:58   my

00:57:59   brain

00:57:59   and

00:58:01   I

00:58:01   swear

00:58:02   to

00:58:02   God

00:58:02   I'm

00:58:02   not

00:58:02   making

00:58:03   this

00:58:03   up

00:58:03   but

00:58:03   in

00:58:03   the

00:58:03   course

00:58:04   of

00:58:04   the

00:58:04   day

00:58:04   of

00:58:05   turning

00:58:05   my

00:58:05   notes

00:58:06   and

00:58:06   I

00:58:07   had

00:58:07   a

00:58:07   briefing

00:58:07   with

00:58:07   Apple

00:58:08   after

00:58:08   the

00:58:08   Apple

00:58:09   posted

00:58:09   the

00:58:09   sequence

00:58:10   was

00:58:11   I

00:58:12   think

00:58:12   I'm

00:58:13   not quite

00:58:13   sure

00:58:13   what

00:58:13   time

00:58:13   I'm

00:58:14   going

00:58:14   to

00:58:14   say

00:58:14   it

00:58:14   was

00:58:14   around

00:58:14   10

00:58:14   a.m.

00:58:15   Eastern

00:58:15   Apple

00:58:16   dropped

00:58:16   the

00:58:17   video

00:58:17   on

00:58:17   YouTube

00:58:18   and

00:58:18   Apple

00:58:18   dot

00:58:18   com

00:58:19   and

00:58:20   then

00:58:20   early

00:58:21   in

00:58:21   the

00:58:21   afternoon

00:58:22   I

00:58:22   had

00:58:22   a

00:58:23   briefing

00:58:23   with

00:58:24   a

00:58:24   group

00:58:24   of

00:58:24   other

00:58:25   people

00:58:25   in

00:58:25   the

00:58:25   media

00:58:26   I

00:58:26   think

00:58:26   they

00:58:26   were

00:58:26   doing

00:58:26   them

00:58:27   in

00:58:27   half

00:58:27   hour

00:58:28   segments

00:58:28   with

00:58:28   groups

00:58:29   of

00:58:29   about

00:58:29   half

00:58:29   a

00:58:30   dozen

00:58:30   over

00:58:31   Webex

00:58:31   not

00:58:32   in

00:58:32   person

00:58:32   I

00:58:32   didn't

00:58:33   go

00:58:33   to

00:58:33   New

00:58:33   York

00:58:33   it's

00:58:34   off

00:58:34   the

00:58:34   record

00:58:34   so

00:58:34   I

00:58:35   can't

00:58:35   quote

00:58:35   from

00:58:35   it

00:58:35   but

00:58:36   you

00:58:36   know

00:58:36   it

00:58:37   is

00:58:37   I

00:58:37   did

00:58:37   get

00:58:37   some

00:58:38   news

00:58:38   out

00:58:38   of

00:58:38   it

00:58:38   I

00:58:38   got

00:58:39   the

00:58:39   news

00:58:39   about

00:58:39   the

00:58:40   visual

00:58:40   intelligence

00:58:41   yeah

00:58:42   which

00:58:42   is

00:58:42   really

00:58:42   interesting

00:58:43   and

00:58:43   seemingly

00:58:44   I

00:58:45   guess

00:58:45   the

00:58:45   backstory

00:58:46   on

00:58:46   that

00:58:46   it

00:58:46   was

00:58:46   weird

00:58:47   because

00:58:47   you

00:58:47   even

00:58:48   posted

00:58:48   when we

00:58:48   were

00:58:48   shooting

00:58:49   this

00:58:49   shit

00:58:50   before

00:58:50   recording

00:58:51   that

00:58:52   like

00:58:52   9to5Mac

00:58:53   and Mac

00:58:53   Rumors

00:58:54   picked up

00:58:55   the news

00:58:55   too

00:58:55   but quoted

00:58:56   cited

00:58:57   me

00:58:57   as the

00:58:57   only

00:58:57   source

00:58:58   it

00:58:58   doesn't

00:58:58   seem

00:58:58   like

00:58:59   anybody

00:58:59   else

00:58:59   had

00:58:59   it

00:59:00   and

00:59:00   it

00:59:00   was

00:59:01   because

00:59:01   I

00:59:02   can't

00:59:02   quote

00:59:03   according

00:59:03   to the

00:59:04   terms

00:59:04   I

00:59:04   agreed

00:59:04   to

00:59:05   I

00:59:05   can't

00:59:05   quote

00:59:05   Apple

00:59:06   on

00:59:06   what

00:59:06   they

00:59:07   said

00:59:07   but

00:59:07   I

00:59:07   can

00:59:07   say

00:59:07   it

00:59:07   was

00:59:08   Nicole

00:59:08   Nguyen

00:59:09   of

00:59:09   the

00:59:10   Wall

00:59:10   Street

00:59:10   Journal

00:59:10   was

00:59:11   in

00:59:11   my

00:59:11   group

00:59:11   and

00:59:12   she

00:59:12   astutely

00:59:13   asked

00:59:13   so I

00:59:14   want to

00:59:14   give her

00:59:14   credit

00:59:14   for

00:59:15   asking

00:59:15   the

00:59:15   question

00:59:16   so

00:59:17   the

00:59:17   backstory

00:59:18   is

00:59:18   the

00:59:18   iPhone

00:59:19   15

00:59:19   Pro

00:59:19   gets

00:59:20   Apple

00:59:20   intelligence

00:59:20   and

00:59:21   at

00:59:21   WWDC

00:59:22   last

00:59:22   year

00:59:22   they

00:59:22   said

00:59:22   here's

00:59:23   the

00:59:23   phone

00:59:23   here's

00:59:24   the

00:59:24   devices

00:59:24   that

00:59:24   will

00:59:24   get

00:59:25   Apple

00:59:25   intelligence

00:59:25   and

00:59:26   because

00:59:26   the

00:59:26   iPhone

00:59:26   16

00:59:27   weren't

00:59:27   out

00:59:27   yet

00:59:28   the

00:59:28   only

00:59:28   iPhone

00:59:29   was

00:59:29   iPhone

00:59:30   15

00:59:30   Pro

00:59:30   and

00:59:31   the

00:59:31   iPhone

00:59:32   15

00:59:33   not

00:59:33   Pro

00:59:33   doesn't

00:59:34   get

00:59:34   it

00:59:34   probably

00:59:35   because

00:59:36   of

00:59:36   the

00:59:36   silicon

00:59:37   hiccup

00:59:38   where

00:59:38   they

00:59:38   didn't

00:59:38   get

00:59:39   an

00:59:39   a

00:59:39   that

00:59:39   phone

00:59:39   didn't

00:59:40   get

00:59:40   an

00:59:40   A17

00:59:40   chip

00:59:41   it

00:59:41   still

00:59:41   has

00:59:42   the

00:59:42   A16

00:59:42   chip

00:59:43   from

00:59:43   the

00:59:50   process

00:59:51   chip

00:59:51   and

00:59:51   it

00:59:52   was

00:59:52   sort

00:59:52   of

00:59:52   expensive

00:59:53   and

00:59:53   had

00:59:53   low

00:59:54   yields

00:59:54   and

00:59:55   so

00:59:55   Apple

00:59:55   didn't

00:59:55   use

00:59:55   it

00:59:56   for

00:59:56   anything

00:59:56   but

00:59:56   the

00:59:57   Pro

00:59:57   more

00:59:57   expensive

00:59:58   phones

00:59:58   and

00:59:59   then

00:59:59   of

00:59:59   course

00:59:59   all

01:00:00   the

01:00:00   iPhone

01:00:00   16

01:00:01   announced

01:00:01   in

01:00:01   September

01:00:02   have

01:00:02   Apple

01:00:02   intelligence

01:00:03   but

01:00:03   they

01:00:04   then

01:00:04   at

01:00:05   the

01:00:05   iPhone

01:00:05   introduction

01:00:06   in

01:00:06   September

01:00:07   announced

01:00:07   a

01:00:08   theretofore

01:00:09   new

01:00:10   feature

01:00:10   of

01:00:10   Apple

01:00:10   intelligence

01:00:11   called

01:00:11   visual

01:00:12   intelligence

01:00:12   which

01:00:13   they

01:00:14   said

01:00:14   you'd

01:00:14   get

01:00:14   with

01:00:15   a

01:00:15   long

01:00:15   press

01:00:15   of

01:00:16   the

01:00:16   camera

01:00:16   control

01:00:17   button

01:00:17   and

01:00:17   then

01:00:18   your

01:00:18   phone

01:00:18   can

01:00:19   look

01:00:19   at

01:00:19   things

01:00:19   in

01:00:20   the

01:00:20   world

01:00:20   and

01:00:20   you

01:00:21   can

01:00:21   say

01:00:21   like

01:00:21   what

01:00:21   flower

01:00:22   is

01:00:22   this

01:00:22   as

01:00:22   you

01:00:23   pointed

01:00:23   at

01:00:23   a

01:00:23   flower

01:00:24   and

01:00:25   the

01:00:25   camera

01:00:25   control

01:00:25   button

01:00:26   being

01:00:26   only

01:00:26   on

01:00:27   the

01:00:27   iPhone

01:00:27   16

01:00:28   right

01:00:28   on

01:00:29   the

01:00:29   15

01:00:29   pro

01:00:29   right

01:00:30   and

01:00:30   the

01:00:31   questions

01:00:31   at

01:00:32   the

01:00:32   time

01:00:32   was

01:00:32   well

01:00:33   iPhone

01:00:33   15

01:00:34   pro

01:00:34   has

01:00:35   Apple

01:00:35   intelligence

01:00:35   does

01:00:36   it

01:00:36   have

01:00:36   visual

01:00:37   intelligence

01:00:37   and

01:00:37   the

01:00:37   answer

01:00:38   was

01:00:38   no

01:00:38   that

01:00:39   has

01:00:39   all

01:00:39   the

01:00:39   other

01:00:39   features

01:00:40   of

01:00:40   Apple

01:00:40   intelligence

01:00:41   but

01:00:41   not

01:00:41   visual

01:00:42   intelligence

01:00:42   because

01:00:43   it

01:00:44   doesn't

01:00:44   have

01:00:44   a

01:00:44   camera

01:00:45   control

01:00:45   button

01:00:45   which

01:00:47   in

01:00:48   hindsight

01:00:48   I guess

01:00:49   I

01:00:50   didn't

01:00:50   make

01:00:50   enough

01:00:51   of

01:00:51   a

01:00:51   stink

01:00:51   about

01:00:52   I

01:00:53   thought

01:00:53   it

01:00:53   was

01:00:53   weird

01:00:54   well

01:00:55   you

01:00:56   got

01:00:56   an

01:00:56   iPhone

01:00:56   16

01:00:57   right

01:00:57   yeah

01:00:58   pro

01:00:58   I

01:00:58   think

01:00:58   so

01:00:59   it

01:00:59   was

01:01:00   notable

01:01:00   to

01:01:00   me

01:01:00   because

01:01:01   this

01:01:01   is

01:01:01   the

01:01:01   first

01:01:01   time

01:01:02   in

01:01:02   like

01:01:03   17

01:01:04   years

01:01:05   that

01:01:05   I

01:01:05   did

01:01:05   not

01:01:06   get

01:01:06   a

01:01:06   new

01:01:06   phone

01:01:07   so

01:01:07   I

01:01:07   kept

01:01:07   a

01:01:07   15

01:01:08   pro

01:01:08   instead

01:01:09   of

01:01:09   getting

01:01:09   one

01:01:10   of

01:01:10   the

01:01:10   16

01:01:10   and

01:01:11   so

01:01:11   I

01:01:12   noticed

01:01:13   that

01:01:13   hey

01:01:13   I

01:01:13   didn't

01:01:13   get

01:01:13   this

01:01:13   functionality

01:01:14   that

01:01:14   is

01:01:14   in

01:01:14   the

01:01:14   new

01:01:15   phones

01:01:15   so

01:01:16   then

01:01:16   when

01:01:16   I

01:01:16   was

01:01:16   reading

01:01:16   your

01:01:16   piece

01:01:17   about

01:01:17   the

01:01:17   the

01:01:17   16

01:01:18   E

01:01:18   that

01:01:19   mentioned

01:01:19   oh

01:01:19   the

01:01:20   16

01:01:20   E

01:01:20   which

01:01:21   lacks

01:01:21   the

01:01:21   camera

01:01:22   control

01:01:22   button

01:01:22   will

01:01:23   get

01:01:23   visual

01:01:24   intelligence

01:01:25   via

01:01:26   now I

01:01:26   don't

01:01:26   even

01:01:26   remember

01:01:27   how

01:01:27   are

01:01:27   you

01:01:27   going

01:01:27   to

01:01:28   access

01:01:28   it

01:01:28   it

01:01:28   it's

01:01:28   two

01:01:37   device

01:01:37   walk

01:01:38   on

01:01:38   you

01:01:38   have

01:01:38   to

01:01:39   set

01:01:39   up

01:01:39   what

01:01:39   your

01:01:39   action

01:01:40   button

01:01:40   does

01:01:41   and

01:01:43   there's

01:01:44   a new

01:01:44   camera

01:01:45   or not

01:01:45   camera

01:01:45   control

01:01:46   control

01:01:46   center

01:01:47   button

01:01:48   right

01:01:48   right

01:01:48   option

01:01:48   there

01:01:49   yeah

01:01:49   okay

01:01:49   right

01:01:49   which

01:01:50   Apple

01:01:50   said

01:01:51   in the

01:01:51   briefing

01:01:51   I

01:01:52   think

01:01:52   it's

01:01:53   on

01:01:53   by

01:01:53   default

01:01:53   for

01:01:54   the

01:01:54   new

01:01:54   phone

01:01:54   I

01:01:55   don't

01:01:55   know

01:01:55   yet

01:01:55   but

01:01:56   you

01:01:56   know

01:01:56   how

01:01:56   you

01:01:56   can

01:01:57   like

01:01:57   add

01:01:57   buttons

01:01:58   like

01:01:58   non

01:01:58   default

01:01:59   buttons

01:01:59   but

01:01:59   I

01:01:59   think

01:01:59   it'll

01:02:00   be

01:02:00   there

01:02:00   by

01:02:00   default

01:02:01   and

01:02:02   Nicole

01:02:02   asked

01:02:03   hey

01:02:04   if

01:02:04   this

01:02:04   new

01:02:05   16e

01:02:06   without

01:02:06   a

01:02:07   camera

01:02:07   control

01:02:07   button

01:02:08   is

01:02:08   getting

01:02:09   the

01:02:09   ability

01:02:09   to

01:02:10   assign

01:02:10   it

01:02:10   to

01:02:11   the

01:02:11   action

01:02:11   button

01:02:12   will

01:02:12   the

01:02:13   15

01:02:13   pro

01:02:14   get

01:02:14   that

01:02:14   too

01:02:15   and

01:02:16   as

01:02:16   soon

01:02:16   as

01:02:16   she

01:02:16   asked

01:02:17   that

01:02:17   I

01:02:17   thought

01:02:17   oh

01:02:17   that's

01:02:17   it

01:02:18   that

01:02:18   is

01:02:18   right

01:02:19   and

01:02:20   it

01:02:20   was

01:02:20   no

01:02:21   offense

01:02:21   to

01:02:21   anybody

01:02:22   at

01:02:22   Apple

01:02:22   it

01:02:22   was

01:02:23   maybe

01:02:23   there

01:02:24   too

01:02:24   for

01:02:24   not

01:02:24   the

01:02:25   most

01:02:25   informative

01:02:26   it

01:02:26   was

01:02:26   sort

01:02:27   of

01:02:27   a

01:02:27   regurgitation

01:02:28   of

01:02:31   yes

01:02:31   this

01:02:31   is

01:02:31   why

01:02:31   we

01:02:31   do

01:02:32   these

01:02:32   briefings

01:02:32   this

01:02:32   is

01:02:33   a

01:02:33   great

01:02:33   question

01:02:33   and

01:02:34   I

01:02:34   thought

01:02:34   they're

01:02:35   not

01:02:35   and

01:02:35   I

01:02:35   also

01:02:35   then

01:02:36   I

01:02:36   instantly

01:02:36   thought

01:02:37   they're

01:02:37   not

01:02:37   going

01:02:37   to

01:02:37   answer

01:02:37   that

01:02:38   and

01:02:38   instead

01:02:39   they

01:02:39   said

01:02:39   yes

01:02:40   it

01:02:40   will

01:02:40   be

01:02:41   coming

01:02:41   they

01:02:41   were

01:02:41   almost

01:02:41   glad

01:02:42   that

01:02:42   the

01:02:42   question

01:02:42   was

01:02:43   asked

01:02:43   because

01:02:43   I

01:02:43   think

01:02:43   they

01:02:44   wanted

01:02:44   to

01:02:44   answer

01:02:44   it

01:02:44   and

01:02:45   said

01:02:45   it

01:02:45   will

01:02:45   be

01:02:45   coming

01:02:45   in

01:02:45   a

01:02:46   future

01:02:46   software

01:02:46   update

01:02:47   and

01:02:47   then

01:02:47   of

01:02:47   course

01:02:48   I

01:02:48   think

01:02:49   it

01:02:49   was

01:02:49   Nicole

01:02:49   but

01:02:50   somebody

01:02:50   asked

01:02:51   which

01:02:52   how

01:02:53   soon

01:02:53   which

01:02:53   did

01:02:54   not

01:02:55   answer

01:02:55   that

01:02:55   I'm

01:02:55   sure

01:02:56   they

01:02:56   did

01:02:56   not

01:02:56   answer

01:02:57   that

01:02:57   and

01:02:58   then

01:02:58   I

01:02:58   asked

01:02:59   subsequently

01:02:59   because

01:03:00   it

01:03:00   wasn't

01:03:00   asked

01:03:01   in

01:03:01   the

01:03:01   WebEx

01:03:02   briefing

01:03:02   but

01:03:03   then

01:03:03   I

01:03:03   asked

01:03:03   Apple

01:03:04   PR

01:03:04   afterwards

01:03:05   because

01:03:05   Nicole's

01:03:06   question

01:03:06   was

01:03:06   just

01:03:06   about

01:03:07   the

01:03:07   action

01:03:07   button

01:03:07   but

01:03:07   will

01:03:08   the

01:03:08   control

01:03:08   center

01:03:08   thing

01:03:09   come

01:03:09   too

01:03:09   and

01:03:10   it

01:03:10   seems

01:03:10   like

01:03:11   it

01:03:11   would

01:03:11   but

01:03:11   I

01:03:12   got

01:03:12   confirmation

01:03:12   that

01:03:13   yes

01:03:13   both

01:03:13   options

01:03:14   to

01:03:15   invoke

01:03:15   visual

01:03:16   intelligence

01:03:17   from

01:03:17   an

01:03:17   iPhone

01:03:17   15

01:03:18   pro

01:03:18   will

01:03:18   be

01:03:19   coming

01:03:19   in

01:03:19   a

01:03:19   future

01:03:20   software

01:03:20   update

01:03:21   which

01:03:21   if

01:03:22   I'm

01:03:22   correct

01:03:27   the

01:03:27   podcast

01:03:27   is

01:03:28   out

01:03:28   it's

01:03:28   weird

01:03:29   that

01:03:29   it's

01:03:29   not

01:03:29   in

01:03:30   beta

01:03:30   yet

01:03:30   actually

01:03:30   yeah

01:03:31   I

01:03:31   kind

01:03:32   of

01:03:32   for

01:03:32   other

01:03:33   reasons

01:03:33   I

01:03:33   kind

01:03:33   of

01:03:33   feel

01:03:34   like

01:03:34   it

01:03:34   was

01:03:34   supposed

01:03:34   to

01:03:34   come

01:03:35   out

01:03:35   yesterday

01:03:35   and

01:03:36   didn't

01:03:36   because

01:03:36   that

01:03:37   sometimes

01:03:37   new

01:03:38   betas

01:03:38   run

01:03:39   into

01:03:39   show

01:03:40   stopping

01:03:40   bugs

01:03:40   but

01:03:41   I

01:03:42   suspect

01:03:42   it

01:03:42   was

01:03:42   waiting

01:03:43   for

01:03:43   the

01:03:43   16e

01:03:44   announcement

01:03:44   definitely

01:03:44   yeah

01:03:45   and

01:03:45   then

01:03:46   right

01:03:46   so

01:03:46   they

01:03:46   could

01:03:46   have

01:03:46   done

01:03:47   it

01:03:47   yesterday

01:03:47   and

01:03:47   maybe

01:03:48   are

01:03:48   doing

01:03:48   it

01:03:48   right

01:03:49   now

01:03:49   or

01:03:49   tomorrow

01:03:49   or

01:03:50   something

01:03:50   but

01:03:50   right

01:03:50   I

01:03:51   think

01:03:51   the

01:03:52   thinking

01:03:52   before

01:03:53   was

01:03:54   you know

01:03:55   obviously

01:03:55   Apple

01:03:56   has been

01:03:56   promoting

01:03:57   the hell

01:03:58   out of

01:03:58   Apple

01:03:58   intelligence

01:03:59   it

01:03:59   has

01:03:59   been

01:04:00   the

01:04:00   most

01:04:00   advertised

01:04:01   feature

01:04:02   of

01:04:02   the

01:04:02   iPhone

01:04:03   16

01:04:03   on

01:04:05   billboards

01:04:05   on

01:04:06   TV

01:04:06   commercials

01:04:06   Tim

01:04:07   Cook

01:04:08   in

01:04:08   the

01:04:08   last

01:04:08   quarterly

01:04:09   analyst

01:04:10   call

01:04:10   thing

01:04:11   majig

01:04:11   that

01:04:11   they

01:04:12   do

01:04:12   when

01:04:12   they

01:04:12   report

01:04:12   results

01:04:13   had

01:04:14   suggested

01:04:15   that

01:04:15   if

01:04:16   anybody

01:04:16   is

01:04:16   slightly

01:04:17   disappointed

01:04:18   about

01:04:18   iPhone

01:04:19   sales

01:04:19   especially

01:04:19   in

01:04:20   China

01:04:20   where

01:04:21   they

01:04:21   continue

01:04:22   to

01:04:22   be

01:04:22   flat

01:04:23   at

01:04:23   best

01:04:23   and

01:04:23   down

01:04:24   kind

01:04:24   of

01:04:24   from

01:04:25   a

01:04:25   peak

01:04:25   of

01:04:25   about

01:04:26   three

01:04:26   or

01:04:26   four

01:04:26   years

01:04:26   ago

01:04:27   that

01:04:27   perhaps

01:04:28   the

01:04:28   reason

01:04:28   why

01:04:29   is

01:04:29   that

01:04:29   Apple

01:04:30   intelligence

01:04:30   isn't

01:04:31   available

01:04:31   that

01:04:31   yet

01:04:32   and

01:04:32   again

01:04:33   even

01:04:33   if

01:04:33   we're

01:04:33   being

01:04:34   very

01:04:34   cynical

01:04:34   about

01:04:35   the

01:04:35   quality

01:04:35   of

01:04:35   Apple

01:04:36   quality

01:04:37   slash

01:04:37   utility

01:04:38   and

01:04:38   usefulness

01:04:39   of

01:04:39   Apple

01:04:39   intelligence

01:04:40   right

01:04:40   now

01:04:41   today

01:04:41   in

01:04:41   February

01:04:42   of

01:04:42   2025

01:04:43   it

01:04:44   still

01:04:44   might

01:04:44   be

01:04:45   true

01:04:46   that

01:04:46   it

01:04:47   is

01:04:47   selling

01:04:47   new

01:04:47   iPhones

01:04:48   right

01:04:48   that

01:04:49   people

01:04:50   are

01:04:50   like

01:04:50   sure

01:04:50   I'd

01:04:50   like

01:04:50   to

01:04:50   try it

01:04:51   and

01:04:51   maybe

01:04:51   for

01:04:51   a lot

01:04:52   of

01:04:53   normal

01:04:53   people

01:04:53   out

01:04:54   there

01:04:54   who

01:04:55   haven't

01:04:56   been

01:04:56   using

01:04:56   LLM

01:04:58   generative

01:04:59   AI

01:04:59   at

01:04:59   all

01:05:00   that

01:05:00   Genmoji

01:05:02   is

01:05:02   super

01:05:03   useful

01:05:03   and fun

01:05:04   to

01:05:04   them

01:05:04   I

01:05:04   don't

01:05:04   know

01:05:05   but

01:05:05   so

01:05:05   there

01:05:05   might

01:05:05   be

01:05:06   some

01:05:06   truth

01:05:06   to

01:05:06   that

01:05:06   I

01:05:07   think

01:05:07   the

01:05:07   thinking

01:05:08   you

01:05:08   don't

01:05:09   have

01:05:09   to

01:05:09   be

01:05:09   a

01:05:09   conspiracy

01:05:10   theorist

01:05:10   to

01:05:11   think

01:05:11   that

01:05:11   maybe

01:05:12   Apple

01:05:12   wasn't

01:05:13   in a

01:05:13   rush

01:05:14   if

01:05:14   Apple

01:05:15   is

01:05:15   actually

01:05:15   thinking

01:05:16   telling

01:05:17   people

01:05:17   that

01:05:17   all

01:05:18   of

01:05:18   Apple

01:05:18   intelligence

01:05:19   is

01:05:19   only

01:05:19   available

01:05:20   on

01:05:20   the

01:05:20   brand

01:05:20   new

01:05:20   iPhone

01:05:21   16

01:05:21   on

01:05:22   the

01:05:22   newest

01:05:22   phones

01:05:23   that

01:05:24   maybe

01:05:25   they

01:05:25   didn't

01:05:26   have

01:05:26   a

01:05:26   burning

01:05:27   desire

01:05:27   to

01:05:27   add

01:05:28   it

01:05:28   to

01:05:28   the

01:05:28   year

01:05:28   old

01:05:29   15

01:05:29   Pro

01:05:29   that's

01:05:30   no

01:05:30   longer

01:05:30   for

01:05:31   sale

01:05:31   because

01:05:31   they

01:05:32   only

01:05:32   sell

01:05:32   the

01:05:32   Pro

01:05:32   models

01:05:33   for

01:05:33   a

01:05:33   year

01:05:34   I

01:05:34   was

01:05:34   just

01:05:34   going

01:05:34   to

01:05:35   say

01:05:35   but

01:05:35   they're

01:05:35   still

01:05:35   selling

01:05:35   it

01:05:36   but

01:05:36   you're

01:05:36   right

01:05:36   they

01:05:36   immediately

01:05:37   dropped

01:05:37   that

01:05:37   this

01:05:39   is

01:05:39   a

01:05:39   free

01:05:40   bonus

01:05:41   that

01:05:41   I'm

01:05:41   getting

01:05:41   that

01:05:41   anyone

01:05:42   who

01:05:42   held

01:05:42   on

01:05:42   to

01:05:42   a

01:05:42   15

01:05:43   Pro

01:05:43   and

01:05:44   didn't

01:05:44   buy

01:05:44   the

01:05:44   newest

01:05:45   phone

01:05:45   which

01:05:45   is

01:05:45   certainly

01:05:46   what

01:05:46   they

01:05:46   would

01:05:46   prefer

01:05:47   will

01:05:47   get

01:05:48   yeah

01:05:48   so

01:05:48   waiting

01:05:49   let's

01:05:49   say

01:05:50   it

01:05:50   comes

01:05:50   out

01:05:50   March

01:05:51   or

01:05:51   April

01:05:51   waiting

01:05:52   six

01:05:53   eight

01:05:53   months

01:05:54   to

01:05:54   provide

01:05:54   that

01:05:54   functionality

01:05:55   over

01:05:55   the

01:05:56   new

01:05:56   phone

01:05:56   certainly

01:05:57   convinced

01:05:58   some

01:05:58   number

01:05:58   of

01:05:58   people

01:05:59   to

01:05:59   buy

01:05:59   the

01:05:59   newest

01:05:59   phone

01:06:00   right

01:06:00   and

01:06:00   get

01:06:01   that

01:06:01   visual

01:06:01   intelligence

01:06:02   right

01:06:02   and

01:06:02   I

01:06:02   don't

01:06:03   think

01:06:03   visual

01:06:03   intelligence

01:06:04   was

01:06:04   available

01:06:04   on

01:06:05   iPhone

01:06:05   16

01:06:05   models

01:06:06   until

01:06:06   like

01:06:06   December

01:06:07   anyway

01:06:07   so

01:06:08   it's

01:06:08   really

01:06:09   for

01:06:09   them

01:06:10   for

01:06:10   you

01:06:11   I

01:06:11   should

01:06:11   say

01:06:12   and

01:06:12   my

01:06:13   son

01:06:13   still

01:06:13   has

01:06:13   an

01:06:13   iPhone

01:06:14   15

01:06:14   Pro

01:06:14   for

01:06:16   it's

01:06:17   a

01:06:17   very

01:06:17   popular

01:06:18   phone

01:06:18   it

01:06:19   does

01:06:19   a lot

01:06:19   and

01:06:20   and

01:06:20   you're

01:06:21   you're

01:06:22   not

01:06:22   alone

01:06:22   we can

01:06:23   revisit

01:06:23   that

01:06:23   but

01:06:24   you're

01:06:24   90

01:06:26   actually

01:06:27   I would

01:06:27   say

01:06:27   100%

01:06:28   of

01:06:28   people

01:06:28   who

01:06:28   own

01:06:29   an

01:06:29   iPhone

01:06:29   15

01:06:30   Pro

01:06:30   should

01:06:30   not

01:06:31   have

01:06:31   upgraded

01:06:31   to

01:06:31   an

01:06:32   iPhone

01:06:32   16

01:06:33   Pro

01:06:33   this

01:06:33   year

01:06:33   right

01:06:33   like

01:06:34   me

01:06:34   who

01:06:35   did

01:06:35   you

01:06:36   know

01:06:36   what

01:06:36   Amy's

01:06:37   in

01:06:37   the

01:06:37   same

01:06:37   boat

01:06:37   as

01:06:38   you

01:06:38   I

01:06:38   don't

01:06:39   know

01:06:39   I

01:06:39   know

01:06:39   you

01:06:39   guys

01:06:39   text

01:06:40   all

01:06:40   the

01:06:40   time

01:06:40   maybe

01:06:41   you

01:06:41   guys

01:06:41   plotted

01:06:41   it

01:06:42   this

01:06:42   was

01:06:42   the

01:06:42   first

01:06:43   time

01:06:43   in

01:06:43   17

01:06:44   or

01:06:44   18

01:06:44   years

01:06:45   where

01:06:45   Amy

01:06:45   didn't

01:06:45   get

01:06:46   a

01:06:46   new

01:06:46   iPhone

01:06:46   didn't

01:06:46   upgrade

01:06:47   I

01:06:48   mean

01:06:48   sometimes

01:06:49   she's

01:06:49   hard

01:06:49   on her

01:06:50   phone

01:06:50   she

01:06:51   picks up

01:06:51   more

01:06:52   cracks

01:06:52   than

01:06:52   some

01:06:52   people

01:06:53   her

01:06:53   phone

01:06:53   her

01:06:53   year

01:06:54   and

01:06:55   a

01:06:55   half

01:06:55   old

01:06:56   iPhone

01:06:56   15

01:06:57   Pro

01:06:57   looks

01:06:57   pristine

01:06:58   and

01:06:59   she

01:06:59   was

01:06:59   like

01:06:59   I

01:06:59   have

01:07:00   no

01:07:00   idea

01:07:01   does

01:07:01   not

01:07:01   care

01:07:02   about

01:07:02   the

01:07:02   camera

01:07:02   control

01:07:02   button

01:07:03   yeah

01:07:04   but

01:07:04   you're

01:07:04   only

01:07:04   a

01:07:04   couple

01:07:05   months

01:07:05   behind

01:07:05   right

01:07:06   right

01:07:06   so

01:07:06   I

01:07:07   don't

01:07:07   think

01:07:07   it's

01:07:07   quite

01:07:07   so

01:07:07   much

01:07:08   a

01:07:08   conspiracy

01:07:08   but

01:07:09   just

01:07:09   sort

01:07:09   of

01:07:09   marketing

01:07:10   well

01:07:10   this

01:07:11   would

01:07:11   be

01:07:11   pretty

01:07:11   cool

01:07:11   to

01:07:12   save

01:07:12   it

01:07:12   for

01:07:12   when

01:07:12   we

01:07:13   launch

01:07:13   the

01:07:13   16

01:07:14   E

01:07:14   that

01:07:15   visual

01:07:15   intelligence

01:07:16   comes

01:07:16   to

01:07:16   these

01:07:16   phones

01:07:17   too

01:07:17   I

01:07:17   don't

01:07:18   know

01:07:18   I'm

01:07:19   interested

01:07:20   that it

01:07:20   was

01:07:20   not

01:07:20   part

01:07:21   of

01:07:21   any

01:07:21   announcement

01:07:21   though

01:07:22   that

01:07:22   I

01:07:22   guess

01:07:23   the

01:07:23   announcement

01:07:23   would

01:07:24   be

01:07:24   with

01:07:24   the

01:07:24   new

01:07:24   OS

01:07:26   arrives

01:07:26   then

01:07:26   they

01:07:26   could

01:07:27   say

01:07:27   and

01:07:27   by

01:07:27   the

01:07:27   way

01:07:27   15

01:07:28   Pro

01:07:28   now

01:07:37   gonna

01:07:37   come

01:07:37   out

01:07:37   and

01:07:37   I

01:07:38   really

01:07:38   don't

01:07:38   know

01:07:38   this

01:07:39   like

01:07:39   secretly

01:07:40   there

01:07:40   is

01:07:40   no

01:07:40   little

01:07:41   birdie

01:07:41   and

01:07:41   I

01:07:42   tried

01:07:42   to

01:07:42   get

01:07:43   Apple

01:07:43   PR

01:07:44   representatives

01:07:44   to

01:07:45   tell

01:07:45   me

01:07:45   okay

01:07:47   not

01:07:47   just

01:07:47   not

01:07:48   for

01:07:48   attribution

01:07:48   but

01:07:49   just

01:07:49   between

01:07:49   me

01:07:50   and

01:07:50   you

01:07:50   is

01:07:50   it

01:07:50   18.4

01:07:51   no

01:07:51   dice

01:07:51   so

01:07:52   you

01:07:53   know

01:07:53   pay

01:07:54   your

01:07:55   bonuses

01:07:55   Tim

01:07:55   Cook

01:07:56   to

01:07:56   your

01:07:56   Apple

01:07:56   PR

01:07:56   representatives

01:07:57   they

01:07:57   won't

01:07:58   even

01:07:58   tell

01:07:58   me

01:07:58   that

01:07:59   little

01:07:59   nugget

01:07:59   of

01:08:00   information

01:08:00   that

01:08:01   they're

01:08:01   not

01:08:01   supposed

01:08:02   to

01:08:02   tell

01:08:02   me

01:08:02   but

01:08:02   I

01:08:02   just

01:08:03   make

01:08:03   sense

01:08:03   it

01:08:03   would

01:08:03   be

01:08:03   18.4

01:08:04   but

01:08:04   one

01:08:05   if

01:08:05   it

01:08:05   is

01:08:05   18.4

01:08:06   obviously

01:08:06   once

01:08:06   the

01:08:07   beta

01:08:07   hits

01:08:07   everybody

01:08:07   who's

01:08:08   testing

01:08:09   the

01:08:09   beta

01:08:09   on

01:08:09   a

01:08:09   15

01:08:10   pro

01:08:10   is

01:08:10   going

01:08:10   to

01:08:10   know

01:08:11   that

01:08:11   it's

01:08:11   available

01:08:11   right

01:08:12   just

01:08:13   a

01:08:13   little

01:08:13   thing

01:08:14   kind

01:08:14   of

01:08:14   neat

01:08:14   but

01:08:15   I

01:08:15   guess

01:08:15   it

01:08:15   does

01:08:16   bring

01:08:16   me

01:08:16   though

01:08:16   to

01:08:17   the

01:08:17   more

01:08:17   interesting

01:08:17   part

01:08:18   of

01:08:18   the

01:08:19   here

01:08:19   are

01:08:19   the

01:08:19   phones

01:08:20   Apple

01:08:20   currently

01:08:21   sells

01:08:21   and

01:08:22   how

01:08:23   the

01:08:23   iPhone

01:08:23   15

01:08:24   really

01:08:26   sticks

01:08:26   out

01:08:27   as

01:08:27   a

01:08:27   sort

01:08:27   of

01:08:27   weird

01:08:28   one

01:08:28   now

01:08:28   if

01:08:29   you

01:08:30   think

01:08:30   they

01:08:30   killed

01:08:30   the

01:08:30   14s

01:08:32   along

01:08:32   with

01:08:32   the

01:08:32   SE

01:08:33   right

01:08:34   so

01:08:35   there's

01:08:35   what

01:08:35   they

01:08:35   sell

01:08:36   one

01:08:36   phone

01:08:36   now

01:08:37   that

01:08:37   doesn't

01:08:37   do

01:08:37   Apple

01:08:38   intelligence

01:08:38   right

01:08:38   they

01:08:39   themselves

01:08:39   sell

01:08:39   but

01:08:40   it's

01:08:40   more

01:08:40   expensive

01:08:41   than

01:08:41   the

01:08:42   iPhone

01:08:42   16

01:08:43   than

01:08:43   the

01:08:43   16

01:08:43   right

01:08:44   right

01:08:44   so

01:08:45   leave

01:08:45   off

01:08:45   the

01:08:46   plus

01:08:46   and

01:08:46   the

01:08:47   Mac

01:08:47   this

01:08:47   is

01:08:47   to

01:08:47   me

01:08:48   like

01:08:48   the

01:08:48   way

01:08:48   I

01:08:52   if

01:09:00   you

01:09:01   pay

01:09:02   $100

01:09:02   more

01:09:03   to

01:09:03   get

01:09:03   a

01:09:04   big

01:09:04   phone

01:09:04   so

01:09:05   whatever

01:09:05   if

01:09:06   you

01:09:06   want

01:09:06   256

01:09:07   gigabytes

01:09:07   or

01:09:08   you

01:09:08   want

01:09:08   to

01:09:08   go

01:09:08   to

01:09:09   the

01:09:09   one

01:09:09   terabyte

01:09:10   the

01:09:10   most

01:09:10   expensive

01:09:11   pro

01:09:11   model

01:09:12   if

01:09:13   you

01:09:13   go

01:09:13   from

01:09:13   the

01:09:13   regular

01:09:14   size

01:09:14   to

01:09:15   the

01:09:15   big

01:09:15   size

01:09:16   it's

01:09:16   $100

01:09:16   but

01:09:17   just

01:09:17   leave

01:09:18   that

01:09:18   off

01:09:18   it's

01:09:19   it's

01:09:20   $1,000

01:09:21   to get

01:09:22   a

01:09:22   16

01:09:23   pro

01:09:23   with

01:09:24   128

01:09:25   gigabytes

01:09:26   of

01:09:26   storage

01:09:26   which

01:09:27   is

01:09:27   the

01:09:27   new

01:09:28   minimum

01:09:28   $200

01:09:29   less

01:09:30   gets

01:09:30   you

01:09:31   the

01:09:31   16

01:09:31   at

01:09:32   $800

01:09:32   I

01:09:33   personally

01:09:35   like

01:09:35   adding

01:09:36   the

01:09:36   dollar

01:09:37   to

01:09:37   the

01:09:37   process

01:09:37   and

01:09:39   the

01:09:39   new

01:09:40   16

01:09:40   E

01:09:41   is

01:09:41   another

01:09:41   $200

01:09:42   behind

01:09:43   that

01:09:44   so

01:09:44   600

01:09:44   is

01:09:45   the

01:09:45   16

01:09:46   E

01:09:46   800

01:09:47   is

01:09:47   the

01:09:47   16

01:09:48   regular

01:09:49   for lack

01:09:49   of a

01:09:49   better

01:09:50   adjective

01:09:50   a

01:09:51   thousand

01:09:52   is

01:09:52   the

01:09:52   16

01:09:53   pro

01:09:53   and

01:09:54   what

01:09:54   is

01:09:54   the

01:09:54   15

01:09:54   right

01:09:55   now

01:09:55   I

01:09:55   don't

01:09:55   $700

01:09:55   so

01:09:57   it's

01:09:57   in the

01:09:58   middle

01:09:58   of the

01:09:59   regular

01:09:59   16

01:10:00   and

01:10:00   the

01:10:00   16

01:10:01   E

01:10:01   it's

01:10:02   a

01:10:02   and

01:10:03   I

01:10:04   think

01:10:04   it'll

01:10:05   make

01:10:05   more

01:10:06   six

01:10:06   months

01:10:06   from

01:10:07   now

01:10:07   or

01:10:07   however

01:10:08   how long

01:10:09   is

01:10:09   September

01:10:09   from

01:10:09   now

01:10:10   March

01:10:10   April

01:10:11   May

01:10:11   12

01:10:11   years

01:10:12   I

01:10:12   think

01:10:12   going

01:10:13   back

01:10:13   to

01:10:14   previous

01:10:14   discussion

01:10:15   seven

01:10:16   months

01:10:16   from

01:10:16   now

01:10:17   when

01:10:17   the

01:10:17   new

01:10:18   iPhone

01:10:18   generation

01:10:19   comes

01:10:19   out

01:10:20   and

01:10:20   the

01:10:20   16

01:10:21   E

01:10:21   is

01:10:21   still

01:10:21   there

01:10:22   it'll

01:10:23   make

01:10:23   more

01:10:23   sense

01:10:24   because

01:10:24   the

01:10:24   15

01:10:25   that

01:10:25   doesn't

01:10:26   even

01:10:26   have

01:10:26   Apple

01:10:26   intelligence

01:10:27   will

01:10:27   drop

01:10:27   off

01:10:28   the

01:10:28   bottom

01:10:28   and

01:10:29   if

01:10:30   they

01:10:30   stick

01:10:30   to

01:10:30   pattern

01:10:31   the

01:10:31   iPhone

01:10:32   16

01:10:32   will

01:10:33   drop

01:10:33   into

01:10:33   that

01:10:34   $700

01:10:34   by

01:10:36   year

01:10:36   old

01:10:37   regular

01:10:37   phone

01:10:38   spot

01:10:38   and

01:10:38   it'll

01:10:38   make

01:10:39   a lot

01:10:39   more

01:10:39   sense

01:10:39   for

01:10:40   the

01:10:41   16

01:10:41   do

01:10:42   we

01:10:42   I

01:10:42   mean

01:10:42   we

01:10:43   certainly

01:10:43   I

01:10:50   guess

01:10:51   they

01:10:51   would

01:10:51   have

01:10:51   done

01:10:51   it

01:10:51   yesterday

01:10:52   if

01:10:52   they

01:10:52   were

01:10:52   going

01:10:53   to

01:10:53   yeah

01:10:53   no

01:10:54   because

01:10:54   and

01:10:55   it's

01:10:55   the

01:10:55   same

01:10:55   reason

01:10:56   if

01:10:56   you

01:10:56   think

01:10:56   about

01:10:57   I

01:10:57   this

01:10:57   is

01:10:57   like

01:10:58   my

01:10:59   Cupertino

01:11:00   ology

01:11:00   my

01:11:01   like

01:11:02   being

01:11:02   able

01:11:02   to

01:11:02   hear

01:11:03   the

01:11:03   notes

01:11:03   of

01:11:04   Apple's

01:11:04   logic

01:11:05   Apple

01:11:06   likes

01:11:06   to

01:11:07   keep

01:11:07   things

01:11:08   around

01:11:08   even

01:11:09   when

01:11:09   the

01:11:09   replacement

01:11:10   isn't

01:11:10   ready

01:11:10   just

01:11:11   to

01:11:11   hold

01:11:11   the

01:11:12   spot

01:11:13   in

01:11:13   the

01:11:13   lineup

01:11:13   and

01:11:13   they

01:11:14   don't

01:11:14   they're

01:11:14   like

01:11:14   the

01:11:15   opposite

01:11:15   of

01:11:15   Dell

01:11:16   in

01:11:16   so

01:11:16   many

01:11:16   ways

01:11:17   like

01:11:17   I

01:11:17   don't

01:11:18   know

01:11:18   if

01:11:18   Dell

01:11:18   still

01:11:18   does

01:11:19   this

01:11:19   but

01:11:19   for

01:11:20   many

01:11:20   years

01:11:21   Dell

01:11:21   you know

01:11:22   as

01:11:22   the

01:11:23   component

01:11:23   prices

01:11:23   changed

01:11:24   the

01:11:24   same

01:11:25   spec

01:11:25   laptop

01:11:26   would

01:11:27   change

01:11:27   so

01:11:27   if

01:11:27   I

01:11:27   sent

01:11:28   you

01:11:28   you

01:11:28   know

01:11:28   like

01:11:29   I

01:11:29   don't

01:11:29   know

01:11:29   10

01:11:29   15

01:11:30   years

01:11:30   ago

01:11:30   a

01:11:31   Dell

01:11:32   13

01:11:32   inch

01:11:33   XPS

01:11:33   whatever

01:11:34   it

01:11:35   might

01:11:35   be

01:11:36   $263

01:11:37   and

01:11:38   if

01:11:38   you

01:11:38   just

01:11:38   kept

01:11:39   that

01:11:39   tab

01:11:39   open

01:11:40   and

01:11:40   thought

01:11:40   about

01:11:41   it

01:11:41   for

01:11:41   a

01:11:41   week

01:11:41   and

01:11:42   came

01:11:42   back

01:11:42   now

01:11:43   it's

01:11:44   $1247

01:11:45   because

01:11:45   the

01:11:46   RAM

01:11:46   went

01:11:46   down

01:11:47   in price

01:11:47   or

01:11:47   maybe

01:11:48   it

01:11:48   went up

01:11:48   a little

01:11:48   and

01:11:48   it

01:11:49   they

01:11:49   would

01:11:49   just

01:11:49   come up

01:11:50   with

01:11:50   with

01:11:50   a

01:11:50   weird

01:11:50   price

01:11:50   like

01:11:51   $1263

01:11:51   or

01:11:52   $1311

01:11:53   or

01:11:53   whatever

01:11:53   just

01:11:54   based

01:11:54   on

01:11:54   the

01:11:54   component

01:11:55   pricing

01:11:55   and

01:11:56   it

01:11:57   exemplifies

01:11:58   the

01:11:58   difference

01:11:59   between

01:11:59   like

01:11:59   Dell

01:12:00   and

01:12:01   configury

01:12:02   Rome

01:12:02   PC

01:12:03   thinking

01:12:03   and

01:12:04   Apple

01:12:04   where

01:12:04   it's

01:12:04   $799

01:12:07   that's

01:12:07   it

01:12:08   and

01:12:08   it's

01:12:09   not

01:12:09   going

01:12:09   to

01:12:09   change

01:12:09   and

01:12:10   for

01:12:12   certain

01:12:12   type

01:12:13   of

01:12:13   person

01:12:13   Apple's

01:12:14   way

01:12:14   of

01:12:14   doing

01:12:14   it

01:12:15   and

01:12:16   for

01:12:16   every

01:12:16   type

01:12:16   of

01:12:16   person

01:12:17   the

01:12:18   amount

01:12:18   that

01:12:19   Apple

01:12:19   charges

01:12:19   for

01:12:20   solid

01:12:21   state

01:12:22   storage

01:12:22   upgrades

01:12:24   you know

01:12:26   is

01:12:26   it's

01:12:27   not a

01:12:27   great

01:12:28   deal

01:12:28   no

01:12:29   but

01:12:30   you

01:12:30   understand

01:12:30   why

01:12:31   they

01:12:31   do

01:12:31   it

01:12:31   and

01:12:32   you

01:12:33   understand

01:12:33   why

01:12:34   their

01:12:34   profit

01:12:34   margins

01:12:35   have

01:12:35   gone

01:12:35   from

01:12:35   like

01:12:36   30

01:12:36   consistently

01:12:37   34%

01:12:38   to now

01:12:38   like

01:12:39   42

01:12:40   43%

01:12:41   but

01:12:42   they

01:12:42   also

01:12:42   just

01:12:43   they

01:12:43   they

01:12:43   pick

01:12:44   prices

01:12:44   as

01:12:45   part

01:12:45   of

01:12:45   the

01:12:45   price

01:12:46   is

01:12:46   part

01:12:46   of

01:12:46   the

01:12:46   marketing

01:12:47   really

01:12:47   I

01:12:48   mean

01:12:48   that's

01:12:48   why

01:12:49   they've

01:12:49   had

01:12:49   like

01:12:49   a

01:12:50   999

01:12:50   MacBook

01:12:51   Air

01:12:51   for

01:12:52   so

01:12:52   long

01:12:53   and

01:12:53   effectively

01:12:54   I

01:12:55   mean

01:12:55   and

01:12:55   even

01:12:55   looking

01:12:56   past

01:12:57   the

01:12:57   recent

01:12:58   post

01:12:59   COVID

01:13:00   inflation

01:13:00   that's

01:13:01   affected

01:13:01   the

01:13:01   world

01:13:01   even

01:13:02   like

01:13:03   with

01:13:03   the

01:13:04   relatively

01:13:04   low

01:13:05   inflation

01:13:05   from

01:13:06   2010

01:13:07   to

01:13:08   2020

01:13:08   there

01:13:11   still

01:13:11   is

01:13:11   inflation

01:13:12   right

01:13:12   like

01:13:13   healthy

01:13:13   natural

01:13:14   nobody

01:13:14   complains

01:13:15   nobody

01:13:15   really

01:13:16   yeah

01:13:16   yeah

01:13:16   it's

01:13:16   like

01:13:17   a

01:13:17   couple

01:13:17   percent

01:13:17   so

01:13:18   effectively

01:13:19   the cost

01:13:19   of

01:13:20   the

01:13:20   effective

01:13:21   cost

01:13:21   of

01:13:21   a

01:13:22   999

01:13:22   MacBook

01:13:23   Air

01:13:23   has

01:13:24   been

01:13:24   getting

01:13:24   lower

01:13:24   over

01:13:25   time

01:13:25   but

01:13:26   that's

01:13:26   just

01:13:27   part

01:13:27   of

01:13:27   the

01:13:27   part

01:13:28   of

01:13:28   the

01:13:28   marketing

01:13:28   right

01:13:29   it's

01:13:29   that

01:13:30   the

01:13:30   price

01:13:30   is

01:13:30   part

01:13:30   of

01:13:30   it

01:13:30   and

01:13:31   I

01:13:31   guess

01:13:31   the

01:13:32   best

01:13:32   example

01:13:33   would

01:13:34   be

01:13:34   the

01:13:35   trash

01:13:35   can

01:13:36   Mac

01:13:36   Pro

01:13:37   like

01:13:38   even

01:13:39   after

01:13:39   they

01:13:40   called

01:13:40   me

01:13:40   and

01:13:41   Panzerino

01:13:41   and

01:13:42   a couple

01:13:42   other

01:13:42   people

01:13:43   in

01:13:43   to

01:13:43   have

01:13:44   like

01:13:44   a

01:13:44   look

01:13:44   we

01:13:45   really

01:13:45   screwed

01:13:45   this

01:13:45   up

01:13:46   we're

01:13:46   not

01:13:46   abandoning

01:13:47   the

01:13:47   pro

01:13:48   market

01:13:48   we have

01:13:49   it's

01:13:49   coming

01:13:49   they

01:13:50   even

01:13:51   told us

01:13:51   that

01:13:51   they

01:13:51   have

01:13:52   an

01:13:52   idea

01:13:52   for

01:13:53   a

01:13:53   pro

01:13:53   version

01:13:54   of

01:13:54   the

01:13:55   iMac

01:13:55   which

01:13:56   we're

01:13:56   like

01:13:56   would

01:13:56   you

01:13:56   call

01:13:57   it

01:13:57   the

01:13:57   iMac

01:13:57   pro

01:13:57   and

01:13:58   I

01:13:58   remember

01:13:58   Federici

01:13:59   looking

01:13:59   at

01:14:00   Schiller

01:14:00   and

01:14:01   they

01:14:01   were

01:14:01   like

01:14:01   well

01:14:02   we're

01:14:02   not

01:14:02   going

01:14:02   to

01:14:02   talk

01:14:02   about

01:14:02   a

01:14:02   name

01:14:03   but

01:14:03   it

01:14:04   would

01:14:04   be

01:14:04   a

01:14:04   pro

01:14:04   iMac

01:14:05   and

01:14:07   it's

01:14:07   like

01:14:07   all

01:14:08   right

01:14:08   but

01:14:09   that's

01:14:09   one

01:14:09   where

01:14:10   having

01:14:11   the

01:14:11   meeting

01:14:11   in

01:14:11   person

01:14:11   was

01:14:12   useful

01:14:12   because

01:14:12   it

01:14:12   was

01:14:13   very

01:14:13   clear

01:14:13   that

01:14:14   it

01:14:14   would

01:14:14   be

01:14:14   called

01:14:14   the

01:14:15   iMac

01:14:15   pro

01:14:15   but

01:14:15   they

01:14:16   didn't

01:14:16   really

01:14:16   want

01:14:16   to

01:14:16   say

01:14:17   that

01:14:17   in

01:14:17   advance

01:14:17   but

01:14:18   highly

01:14:19   unusual

01:14:19   that

01:14:20   like

01:14:20   I

01:14:20   don't

01:14:20   know

01:14:21   it

01:14:21   was

01:14:21   like

01:14:21   eight

01:14:21   or

01:14:21   nine

01:14:21   months

01:14:22   before

01:14:22   they

01:14:22   announced

01:14:22   what

01:14:23   was

01:14:23   the

01:14:24   iMac

01:14:24   pro

01:14:24   I

01:14:24   mean

01:14:24   that

01:14:25   was

01:14:25   how

01:14:25   badly

01:14:25   that

01:14:34   without lowering

01:14:35   the price

01:14:35   without

01:14:36   it

01:14:36   was

01:14:36   still

01:14:36   four

01:14:37   thousand

01:14:37   nine

01:14:37   hundred

01:14:38   ninety

01:14:38   nine

01:14:38   dollars

01:14:38   for

01:14:39   right

01:14:39   years

01:14:41   years

01:14:42   after

01:14:43   the

01:14:45   only

01:14:45   people

01:14:46   who

01:14:46   were

01:14:46   buying

01:14:46   it

01:14:47   were

01:14:47   people

01:14:47   with

01:14:47   like

01:14:47   a

01:14:47   production

01:14:48   situation

01:14:49   where

01:14:49   it's

01:14:49   like

01:14:50   well

01:14:50   we

01:14:51   need

01:14:51   one

01:14:52   in

01:14:52   this

01:14:52   production

01:14:52   environment

01:14:53   we

01:14:53   need

01:14:53   a

01:14:53   Mac

01:14:54   pro

01:14:54   to

01:14:54   do

01:14:55   X

01:14:55   tasks

01:14:56   and

01:14:56   this

01:14:57   one

01:14:57   broke

01:14:57   right

01:14:58   right

01:14:58   no

01:15:00   one

01:15:01   bought

01:15:01   when

01:15:01   it

01:15:01   was

01:15:01   new

01:15:02   yeah

01:15:02   but

01:15:02   they

01:15:02   didn't

01:15:03   lower

01:15:03   the

01:15:03   price

01:15:04   they

01:15:04   knew

01:15:05   that

01:15:05   when

01:15:05   they

01:15:05   came

01:15:05   back

01:15:06   with

01:15:06   a

01:15:06   Mac

01:15:06   pro

01:15:06   they'd

01:15:07   want

01:15:07   it

01:15:07   to

01:15:07   start

01:15:07   at

01:15:07   4,999

01:15:08   or

01:15:09   higher

01:15:10   right

01:15:10   they only

01:15:10   wanted

01:15:10   to

01:15:11   go

01:15:11   up

01:15:11   so

01:15:12   they

01:15:12   do

01:15:12   stuff

01:15:12   like

01:15:13   that

01:15:13   so

01:15:13   I

01:15:13   think

01:15:13   for

01:15:15   it's

01:15:16   nowhere

01:15:16   near

01:15:16   as

01:15:16   as

01:15:17   bad

01:15:18   a

01:15:18   purchase

01:15:18   as

01:15:19   a

01:15:19   Mac

01:15:19   pro

01:15:20   circa

01:15:20   2018

01:15:22   or

01:15:23   something

01:15:23   like

01:15:23   that

01:15:23   but

01:15:24   the

01:15:24   iPhone

01:15:25   15

01:15:26   right

01:15:26   now

01:15:26   is

01:15:27   sort

01:15:27   of

01:15:27   that

01:15:27   device

01:15:27   in

01:15:28   the

01:15:28   iPhone

01:15:28   lineup

01:15:28   like

01:15:29   it's

01:15:29   really

01:15:30   hard

01:15:30   to

01:15:30   buy

01:15:31   that

01:15:31   or

01:15:31   who

01:15:31   should

01:15:31   buy

01:15:32   that

01:15:32   now

01:15:32   who

01:15:33   should

01:15:33   buy

01:15:33   it

01:15:34   anyone

01:15:34   who

01:15:34   who

01:15:35   might

01:15:36   buy

01:15:36   that

01:15:36   seems

01:15:37   better

01:15:37   served

01:15:38   with

01:15:38   the

01:15:38   16e

01:15:39   which

01:15:39   is

01:15:40   also

01:15:40   100

01:15:40   bucks

01:15:40   less

01:15:41   right

01:15:41   it's

01:15:42   you

01:15:42   get

01:15:42   faster

01:15:43   silicon

01:15:43   and

01:15:44   it's

01:15:44   even

01:15:44   more

01:15:45   than

01:15:45   a

01:15:45   one

01:15:45   year

01:15:46   advantage

01:15:47   right

01:15:47   you

01:15:47   think

01:15:48   like

01:15:48   well

01:15:48   one's

01:15:48   the

01:15:49   16th

01:15:49   generation

01:15:50   one's

01:15:50   the

01:15:50   15th

01:15:50   generation

01:15:51   but

01:15:52   again

01:15:52   the

01:15:53   whole

01:15:53   reason

01:15:53   that

01:15:54   the

01:15:54   iPhone

01:15:54   is

01:15:54   really

01:15:55   the

01:15:55   14

01:15:55   yeah

01:15:56   it's

01:15:56   really

01:15:56   from

01:15:57   a

01:15:57   series

01:15:57   chip

01:15:58   perspective

01:15:59   there's

01:15:59   other

01:15:59   things

01:16:00   that

01:16:00   are

01:16:00   better

01:16:00   about

01:16:01   it

01:16:01   but

01:16:01   if

01:16:01   you're

01:16:01   just

01:16:02   looking

01:16:02   at

01:16:02   the

01:16:02   chip

01:16:02   it's

01:16:03   really

01:16:03   an

01:16:03   iPhone

01:16:03   14

01:16:04   so

01:16:05   you

01:16:11   is

01:16:11   bright

01:16:12   but

01:16:12   it's

01:16:13   like

01:16:13   how

01:16:13   many

01:16:13   people

01:16:14   really

01:16:14   I mean

01:16:14   I'm

01:16:15   really

01:16:15   not

01:16:15   trying

01:16:15   to

01:16:15   be

01:16:16   dismissive

01:16:16   here

01:16:16   and

01:16:16   I

01:16:16   care

01:16:17   about

01:16:17   the

01:16:17   quality

01:16:17   of

01:16:17   my

01:16:18   displays

01:16:18   but

01:16:18   like

01:16:18   do

01:16:19   you

01:16:19   really

01:16:19   care

01:16:19   that

01:16:20   it's

01:16:20   800

01:16:20   nits

01:16:21   max

01:16:21   instead

01:16:21   of

01:16:21   1,000

01:16:22   nits

01:16:22   max

01:16:22   I

01:16:23   mean

01:16:23   I

01:16:24   think

01:16:24   most

01:16:24   people

01:16:24   in

01:16:24   the

01:16:24   market

01:16:25   for

01:16:25   something

01:16:26   other

01:16:26   than

01:16:26   the

01:16:26   iPhone

01:16:27   pro

01:16:27   no

01:16:27   don't

01:16:28   care

01:16:28   right

01:16:29   you

01:16:29   don't

01:16:30   get

01:16:30   color

01:16:30   options

01:16:31   the

01:16:31   16e

01:16:32   is

01:16:32   only

01:16:32   in

01:16:32   black

01:16:32   and

01:16:33   white

01:16:33   and

01:16:33   the

01:16:34   15

01:16:35   comes

01:16:35   in

01:16:35   a

01:16:36   variety

01:16:36   of

01:16:36   colors

01:16:36   but

01:16:37   as

01:16:37   everybody

01:16:38   loves

01:16:38   to

01:16:38   complain

01:16:39   including

01:16:39   me

01:16:39   the

01:16:40   colors

01:16:40   are

01:16:40   extremely

01:16:41   pale

01:16:42   right

01:16:42   there

01:16:43   right

01:16:43   the

01:16:43   colors

01:16:44   are

01:16:44   boring

01:16:44   and

01:16:45   also

01:16:45   well

01:16:45   the

01:16:45   16e

01:16:46   comes

01:16:46   with

01:16:46   a

01:16:46   whole

01:16:46   bunch

01:16:47   of

01:16:47   cases

01:16:48   right

01:16:49   nice

01:16:49   and

01:16:49   colorful

01:16:50   right

01:16:51   and

01:16:51   everybody

01:16:52   knows

01:16:52   as we

01:16:52   often

01:16:52   talk

01:16:53   about

01:16:53   it's

01:16:53   very

01:16:53   strange

01:16:54   that

01:16:54   Apple

01:16:54   obviously

01:16:55   cares

01:16:56   about

01:16:56   the

01:16:56   color

01:16:56   and

01:16:57   it

01:16:58   is

01:16:58   weird

01:16:59   consumer

01:17:00   mindset

01:17:00   where

01:17:01   people

01:17:01   do

01:17:01   care

01:17:02   and

01:17:02   talk

01:17:03   about

01:17:03   the

01:17:03   color

01:17:04   that

01:17:06   Apple

01:17:06   offers

01:17:06   their

01:17:07   iPhones

01:17:07   in

01:17:07   than

01:17:08   use

01:17:09   their

01:17:09   phones

01:17:09   without

01:17:09   a

01:17:10   case

01:17:10   right

01:17:10   and

01:17:12   it's

01:17:13   something

01:17:13   and

01:17:13   again

01:17:13   I'm

01:17:14   laughing

01:17:14   a

01:17:14   little

01:17:14   because

01:17:14   I

01:17:15   use

01:17:15   my

01:17:15   phone

01:17:15   without

01:17:15   a

01:17:16   case

01:17:16   most

01:17:16   of

01:17:16   the

01:17:16   time

01:17:16   but

01:17:17   I

01:17:18   kind

01:17:18   of

01:17:18   get

01:17:18   it

01:17:19   I

01:17:19   think

01:17:19   John

01:17:19   Syracuse

01:17:20   sort

01:17:20   of

01:17:21   exemplifies

01:17:21   this

01:17:21   he

01:17:21   cares

01:17:22   I'm

01:17:22   sure

01:17:22   he

01:17:23   cares

01:17:23   about

01:17:23   everything

01:17:23   so

01:17:23   of

01:17:24   course

01:17:24   he

01:17:24   cares

01:17:24   about

01:17:24   the

01:17:24   colors

01:17:25   of

01:17:25   the

01:17:25   phones

01:17:25   but

01:17:26   he

01:17:26   also

01:17:26   very

01:17:27   carefully

01:17:27   takes

01:17:28   his

01:17:28   brand

01:17:28   new

01:17:28   phone

01:17:28   when

01:17:29   he

01:17:29   gets

01:17:29   a

01:17:29   new

01:17:29   phone

01:17:29   and

01:17:29   puts

01:17:30   it

01:17:30   in

01:17:30   a

01:17:30   case

01:17:30   right

01:17:30   away

01:17:31   and

01:17:31   keeps

01:17:31   it

01:17:31   in

01:17:31   a

01:17:32   case

01:17:32   until

01:17:33   he's

01:17:33   done

01:17:33   because

01:17:34   he

01:17:34   likes

01:17:35   the

01:17:35   idea

01:17:36   that

01:17:36   his

01:17:36   phone

01:17:37   inside

01:17:37   that

01:17:37   case

01:17:38   has

01:17:38   no

01:17:38   scratches

01:17:39   no

01:17:39   dents

01:17:40   that

01:17:40   it

01:17:40   is

01:17:41   a

01:17:41   perfectly

01:17:42   mint

01:17:43   condition

01:17:43   or

01:17:44   near

01:17:44   mint

01:17:44   condition

01:17:45   iPhone

01:17:46   inside

01:17:46   the

01:17:46   case

01:17:46   and

01:17:47   I

01:17:47   think

01:17:47   there's

01:17:47   a lot

01:17:48   of

01:17:48   people

01:17:48   who

01:17:48   feel

01:17:48   that

01:17:49   way

01:17:49   about

01:17:49   a

01:17:50   thousand

01:17:50   ish

01:17:51   dollar

01:17:51   glass

01:17:53   front

01:17:53   glass

01:17:54   back

01:17:54   device

01:17:55   that

01:17:55   they

01:17:56   carry

01:17:56   with

01:17:56   them

01:17:56   everywhere

01:17:57   they

01:17:57   go

01:17:57   they

01:17:58   do

01:17:59   care

01:17:59   about

01:17:59   the

01:17:59   color

01:18:00   but

01:18:00   they

01:18:00   also

01:18:00   care

01:18:01   more

01:18:01   that

01:18:02   they're

01:18:02   not

01:18:02   breaking

01:18:02   it

01:18:03   and

01:18:03   so

01:18:03   they

01:18:03   keep

01:18:03   it

01:18:03   in

01:18:03   a

01:18:04   case

01:18:04   but

01:18:04   I

01:18:05   just

01:18:05   can't

01:18:06   see

01:18:06   the

01:18:06   color

01:18:06   of

01:18:06   the

01:18:06   phones

01:18:07   being

01:18:07   a

01:18:07   reason

01:18:07   that

01:18:08   people

01:18:08   would

01:18:08   buy

01:18:09   this

01:18:09   so

01:18:10   I'm

01:18:11   looking

01:18:11   at

01:18:11   the

01:18:11   iPhone

01:18:12   page

01:18:12   right

01:18:12   now

01:18:12   and

01:18:13   I

01:18:13   want

01:18:13   to

01:18:13   read

01:18:13   this

01:18:13   to

01:18:14   you

01:18:14   because

01:18:14   it

01:18:14   is

01:18:14   telling

01:18:15   which

01:18:16   iPhone

01:18:16   is

01:18:17   right

01:18:17   for

01:18:17   you

01:18:17   and

01:18:18   then

01:18:18   there's

01:18:18   a

01:18:18   tagline

01:18:19   for

01:18:19   each

01:18:19   phone

01:18:19   the

01:18:20   iPhone

01:18:20   16

01:18:20   Pro

01:18:21   is

01:18:21   quote

01:18:21   the

01:18:22   ultimate

01:18:22   iPhone

01:18:22   okay

01:18:23   the

01:18:24   iPhone

01:18:24   16

01:18:24   is

01:18:25   a

01:18:26   total

01:18:26   powerhouse

01:18:26   the

01:18:27   iPhone

01:18:28   16

01:18:28   E

01:18:29   is

01:18:29   latest

01:18:36   as

01:18:36   ever

01:18:36   which

01:18:38   doesn't

01:18:39   actually

01:18:39   mean

01:18:40   anything

01:18:40   and

01:18:42   I

01:18:42   I

01:18:43   would

01:18:44   love

01:18:44   to

01:18:45   have

01:18:45   been

01:18:45   in

01:18:45   the

01:18:45   meeting

01:18:45   where

01:18:46   they

01:18:46   were

01:18:46   deciding

01:18:46   these

01:18:47   little

01:18:47   taglines

01:18:48   for

01:18:48   this

01:18:48   comparison

01:18:49   as

01:18:50   amazing

01:18:50   as

01:18:51   ever

01:18:51   is

01:18:51   both

01:18:52   it's

01:18:53   celebratory

01:18:54   but at

01:18:54   the same

01:18:54   time

01:18:55   it's

01:18:55   saying

01:18:55   nothing

01:18:55   at

01:18:56   all

01:18:56   isn't

01:19:01   that

01:19:01   great

01:19:02   it

01:19:03   is

01:19:04   great

01:19:04   and

01:19:04   it

01:19:04   reminds

01:19:05   me

01:19:05   of

01:19:06   that

01:19:06   little

01:19:06   what

01:19:07   was

01:19:07   it

01:19:07   called

01:19:07   I

01:19:07   forget

01:19:07   what

01:19:08   they

01:19:08   called

01:19:08   it

01:19:08   the

01:19:08   powwow

01:19:09   they

01:19:09   had

01:19:09   with

01:19:09   us

01:19:09   the

01:19:10   sort

01:19:10   of

01:19:10   reckoning

01:19:11   for

01:19:11   the

01:19:11   Mac

01:19:12   Pro

01:19:12   or

01:19:12   Pro

01:19:13   Mac

01:19:13   models

01:19:14   and

01:19:15   one

01:19:15   of

01:19:15   the

01:19:16   things

01:19:16   that

01:19:16   came

01:19:16   out

01:19:16   of

01:19:17   that

01:19:17   and

01:19:17   this

01:19:17   is

01:19:17   the

01:19:18   it

01:19:18   remains

01:19:19   a

01:19:19   product

01:19:19   in

01:19:19   our

01:19:19   lineup

01:19:20   was

01:19:20   I

01:19:21   think

01:19:21   as I

01:19:22   recall

01:19:23   it

01:19:23   was

01:19:23   somebody

01:19:23   asked

01:19:24   a

01:19:26   yeah

01:19:26   absolutely

01:19:27   yeah

01:19:27   and

01:19:28   Craig

01:19:29   handled

01:19:29   it

01:19:30   not

01:19:30   Phil

01:19:30   but

01:19:31   said

01:19:31   the

01:19:32   Mac

01:19:32   Mini

01:19:32   remains

01:19:33   a

01:19:33   product

01:19:33   in

01:19:33   our

01:19:33   lineup

01:19:34   and

01:19:35   it

01:19:35   turns

01:19:35   out

01:19:36   they

01:19:38   did

01:19:39   I

01:19:39   don't

01:19:39   know

01:19:39   what

01:19:39   the

01:19:40   plans

01:19:40   were

01:19:40   at

01:19:41   the

01:19:41   time

01:19:41   of

01:19:41   that

01:19:41   meeting

01:19:42   or

01:19:42   that

01:19:43   briefing

01:19:43   but

01:19:44   it

01:19:44   turns

01:19:44   out

01:19:44   they've

01:19:45   had

01:19:45   excellent

01:19:46   excellent

01:19:46   plans

01:19:47   for

01:19:47   the

01:19:47   Mac

01:19:47   Mini

01:19:48   in

01:19:48   the

01:19:48   year

01:19:48   certainly

01:19:49   in

01:19:49   the

01:19:49   Apple

01:19:50   Silicon

01:19:50   era

01:19:50   and

01:19:51   in

01:19:51   fact

01:19:51   I

01:19:51   think

01:19:52   it

01:19:52   started

01:19:52   before

01:19:52   the

01:19:53   Apple

01:19:53   Silicon

01:19:53   era

01:19:53   I

01:19:54   think

01:19:54   they

01:19:54   had

01:19:54   like

01:19:54   a

01:19:55   sort

01:19:55   of

01:19:55   come

01:19:56   to

01:19:56   Jesus

01:19:56   moment

01:19:57   with

01:19:57   the

01:19:57   Mac

01:19:57   Mini

01:19:57   at

01:19:58   the

01:19:58   end

01:19:58   of

01:19:58   the

01:19:58   Intel

01:19:58   era

01:19:59   too

01:19:59   like

01:19:59   the

01:19:59   last

01:20:00   generation

01:20:00   Intel

01:20:01   Mac

01:20:01   Minis

01:20:01   after

01:20:02   a

01:20:02   years

01:20:03   long

01:20:03   gap

01:20:03   of

01:20:04   seeming

01:20:04   disinterest

01:20:05   came

01:20:05   back

01:20:05   but

01:20:06   I

01:20:06   think

01:20:06   that's

01:20:06   it

01:20:07   the

01:20:07   iPhone

01:20:07   15

01:20:08   remains

01:20:08   a

01:20:08   product

01:20:08   in

01:20:09   Apple's

01:20:09   lineup

01:20:09   yep

01:20:10   it's

01:20:11   it's

01:20:12   really

01:20:12   and

01:20:12   I

01:20:13   get

01:20:14   who

01:20:14   knows

01:20:14   Apple

01:20:15   has

01:20:15   a

01:20:22   T-Mobile

01:20:23   stores

01:20:24   and

01:20:24   whatever

01:20:25   else

01:20:25   people

01:20:25   buy

01:20:26   best

01:20:26   buys

01:20:26   but

01:20:27   I

01:20:27   think

01:20:28   my

01:20:30   experience

01:20:31   in

01:20:31   Apple

01:20:31   stores

01:20:32   and

01:20:32   I

01:20:32   have

01:20:32   to

01:20:33   admit

01:20:33   I

01:20:33   sometimes

01:20:35   I

01:20:35   get

01:20:35   recognized

01:20:36   but

01:20:37   a lot

01:20:37   of

01:20:37   times

01:20:37   I

01:20:37   don't

01:20:38   which

01:20:38   makes

01:20:38   sense

01:20:39   and

01:20:39   it's

01:20:39   funnier

01:20:40   because

01:20:40   I

01:20:40   was

01:20:40   more

01:20:41   likely

01:20:41   to

01:20:42   get

01:20:42   recognized

01:20:43   20

01:20:43   years

01:20:44   ago

01:20:44   when

01:20:45   Daring

01:20:45   Fireball

01:20:45   was

01:20:45   very

01:20:46   young

01:20:46   because

01:20:47   I

01:20:48   think

01:20:48   Apple

01:20:49   stores

01:20:49   were

01:20:50   more

01:20:50   populated

01:20:50   by

01:20:51   employees

01:20:52   who

01:20:52   were

01:20:52   also

01:20:53   yeah

01:20:53   really

01:20:54   the sort

01:20:55   of

01:20:55   people

01:20:55   who

01:20:55   read

01:20:55   my

01:20:55   say

01:20:55   and

01:20:56   now

01:20:56   the

01:20:56   stores

01:20:56   are

01:20:56   too

01:20:57   big

01:20:57   and

01:20:57   my

01:20:58   area

01:20:59   of

01:20:59   the

01:21:00   Mac

01:21:00   media

01:21:01   industry

01:21:01   is

01:21:01   so

01:21:02   niche

01:21:02   compared

01:21:03   to

01:21:03   the

01:21:04   general

01:21:04   interest

01:21:05   in

01:21:05   Apple

01:21:05   products

01:21:05   that

01:21:06   I

01:21:06   generally

01:21:06   can

01:21:06   go

01:21:07   into

01:21:07   an

01:21:07   Apple

01:21:07   store

01:21:07   and

01:21:08   I

01:21:08   can

01:21:09   tell

01:21:09   they

01:21:09   don't

01:21:09   know

01:21:09   who

01:21:09   they

01:21:10   am

01:21:10   and

01:21:10   I'm

01:21:10   happier

01:21:11   that

01:21:11   way

01:21:11   I

01:21:11   don't

01:21:12   want

01:21:12   the

01:21:12   attention

01:21:12   I

01:21:13   like

01:21:14   the

01:21:14   experience

01:21:14   of

01:21:22   to

01:21:24   more

01:21:24   expensive

01:21:25   than

01:21:25   what

01:21:25   they

01:21:25   need

01:21:26   and

01:21:26   they

01:21:26   really

01:21:26   do

01:21:27   try

01:21:27   to

01:21:27   listen

01:21:27   to

01:21:28   a

01:21:28   customer's

01:21:28   needs

01:21:29   and

01:21:29   if

01:21:29   a

01:21:29   customer's

01:21:30   best

01:21:30   iPad

01:21:31   is

01:21:31   the

01:21:32   iPad Air

01:21:32   that's

01:21:33   what

01:21:33   they'll

01:21:33   tell

01:21:33   them

01:21:33   they

01:21:33   should

01:21:34   buy

01:21:34   they're

01:21:34   not

01:21:34   saying

01:21:35   y'all

01:21:35   you

01:21:35   got

01:21:36   to

01:21:36   get

01:21:36   the

01:21:36   13

01:21:37   inch

01:21:37   iPad

01:21:38   Pro

01:21:38   and

01:21:39   you

01:21:39   definitely

01:21:39   want

01:21:40   the

01:21:40   matte

01:21:40   finished

01:21:41   display

01:21:41   that

01:21:41   costs

01:21:42   an

01:21:42   extra

01:21:42   $200

01:21:42   and

01:21:43   I'm

01:21:44   pretty

01:21:44   confident

01:21:44   but

01:21:44   your

01:21:45   listeners

01:21:45   would

01:21:45   certainly

01:21:46   know

01:21:46   and

01:21:46   you

01:21:46   should

01:21:46   know

01:21:47   they

01:21:47   don't

01:21:47   get

01:21:47   any

01:21:47   commission

01:21:48   I'm

01:21:48   pretty

01:21:48   sure

01:21:48   right

01:21:48   no

01:21:49   they

01:21:49   do

01:21:49   not

01:21:49   get

01:21:49   commission

01:21:50   definitely

01:21:50   not

01:21:50   that

01:21:51   I

01:21:51   mean

01:21:51   that

01:21:51   that's

01:21:51   the

01:21:51   number

01:21:52   one

01:21:52   thing

01:21:52   that

01:21:52   would

01:21:53   cause

01:21:53   someone

01:21:53   to

01:21:54   do

01:22:04   Apple

01:22:04   does

01:22:05   charge

01:22:05   exorbitant

01:22:06   margins

01:22:06   for

01:22:06   extra

01:22:07   storage

01:22:07   and

01:22:08   I

01:22:08   think

01:22:08   if

01:22:08   you

01:22:08   go

01:22:09   into

01:22:09   an

01:22:09   Apple

01:22:09   store

01:22:09   and

01:22:10   I

01:22:10   think

01:22:10   most

01:22:10   people

01:22:11   really

01:22:11   don't

01:22:12   really

01:22:12   know

01:22:12   what

01:22:13   the

01:22:13   difference

01:22:14   what

01:22:14   storage

01:22:15   even

01:22:15   means

01:22:15   and

01:22:16   how

01:22:16   much

01:22:16   of

01:22:16   the

01:22:16   and

01:22:17   I

01:22:17   think

01:22:17   in

01:22:17   this

01:22:17   in

01:22:18   the

01:22:18   modern

01:22:18   era

01:22:19   where

01:22:19   so

01:22:19   much

01:22:19   is

01:22:19   stored

01:22:20   in

01:22:21   cloud

01:22:21   storage

01:22:21   and

01:22:23   if

01:22:23   you

01:22:24   have

01:22:25   an

01:22:26   iCloud

01:22:27   account

01:22:27   that

01:22:27   lets you

01:22:28   back up

01:22:28   all your

01:22:29   photos

01:22:29   to

01:22:29   iCloud

01:22:30   i

01:22:31   don't

01:22:31   even

01:22:31   know

01:22:31   how

01:22:32   many

01:22:32   of

01:22:32   my

01:22:32   photos

01:22:32   are

01:22:32   on

01:22:33   device

01:22:33   i

01:22:33   just

01:22:34   looked

01:22:34   on

01:22:34   my

01:22:34   phone

01:22:34   i'm

01:22:35   an

01:22:35   idiot

01:22:35   and

01:22:36   not

01:22:36   only

01:22:36   do

01:22:36   i

01:22:36   buy

01:22:37   a new

01:22:37   iphone

01:22:37   myself

01:22:38   every

01:22:38   year

01:22:38   one

01:22:40   terabyte

01:22:40   and

01:22:40   i

01:22:40   looked

01:22:41   the

01:22:41   other

01:22:41   day

01:22:41   and

01:22:41   i'm

01:22:41   like

01:22:42   i don't

01:22:42   know

01:22:42   160

01:22:43   gigabytes

01:22:44   or

01:22:44   something

01:22:44   like

01:22:44   that

01:22:45   use

01:22:45   you

01:22:46   can

01:22:47   at

01:22:47   least

01:22:47   get

01:22:47   the

01:22:47   512

01:22:48   yeah

01:22:48   i

01:22:49   could

01:22:49   definitely

01:22:49   do

01:22:49   512

01:22:50   but

01:22:51   and

01:22:51   i

01:22:51   tell

01:22:51   myself

01:23:00   hovering

01:23:00   over

01:23:00   the

01:23:00   button

01:23:01   i'm

01:23:01   just

01:23:01   gonna

01:23:01   go

01:23:01   one

01:23:03   terabyte

01:23:03   but

01:23:05   i

01:23:06   think

01:23:06   in

01:23:06   the

01:23:06   store

01:23:07   they

01:23:07   would

01:23:07   do

01:23:07   the

01:23:08   sensible

01:23:08   thing

01:23:08   and

01:23:08   say

01:23:08   well

01:23:09   do

01:23:09   you

01:23:09   have

01:23:09   an

01:23:09   iphone

01:23:09   now

01:23:10   yes

01:23:10   what

01:23:10   are

01:23:10   you

01:23:10   upgrading

01:23:11   from

01:23:11   okay

01:23:11   let's

01:23:11   see

01:23:11   general

01:23:12   settings

01:23:12   yeah

01:23:12   let's

01:23:13   go

01:23:13   there

01:23:13   and

01:23:13   say

01:23:13   oh

01:23:14   you'd

01:23:14   be

01:23:14   fine

01:23:14   with

01:23:14   256

01:23:15   or

01:23:16   you

01:23:16   could

01:23:17   you

01:23:17   could

01:23:17   get

01:23:17   by

01:23:17   with

01:23:18   128

01:23:18   that's

01:23:19   what

01:23:19   you've

01:23:19   got

01:23:19   now

01:23:19   but

01:23:20   you're

01:23:20   close

01:23:21   right

01:23:21   and

01:23:21   for

01:23:22   an

01:23:22   extra

01:23:22   what

01:23:23   is

01:23:23   it

01:23:23   100

01:23:23   bucks

01:23:23   to

01:23:23   go

01:23:24   to

01:23:24   256

01:23:24   you'd

01:23:25   have

01:23:25   a lot

01:23:25   more

01:23:25   space

01:23:26   something

01:23:26   like

01:23:26   that

01:23:27   i

01:23:27   can't

01:23:28   i don't

01:23:29   think

01:23:29   they're

01:23:29   going to

01:23:29   be

01:23:29   talking

01:23:30   a lot

01:23:30   of

01:23:31   people

01:23:31   into

01:23:31   buying

01:23:31   an

01:23:31   iphone

01:23:32   15

01:23:32   i

01:23:33   wouldn't

01:23:33   think

01:23:33   so

01:23:34   right

01:23:34   it's

01:23:37   a

01:23:37   very

01:23:37   so

01:23:38   i

01:23:39   but

01:23:39   unless

01:23:40   going

01:23:41   back

01:23:41   to

01:23:41   what

01:23:41   i

01:23:41   said

01:23:41   unless

01:23:41   they

01:23:42   want

01:23:42   mag

01:23:42   safe

01:23:42   right

01:23:43   that

01:23:44   is

01:23:44   so

01:23:45   that

01:23:45   is

01:23:46   the

01:23:46   and

01:23:46   i

01:23:46   led

01:23:47   with

01:23:47   it

01:23:47   in

01:23:47   my

01:23:47   list

01:23:48   of

01:23:48   differences

01:23:49   like

01:23:49   okay

01:23:49   what

01:23:50   is

01:23:50   different

01:23:50   about

01:23:50   the

01:23:50   16e

01:23:51   the

01:23:51   mag

01:23:52   safe

01:23:52   thing

01:23:52   to

01:23:52   me

01:23:53   even

01:23:53   a

01:23:53   day

01:23:53   later

01:23:54   it

01:23:54   still

01:23:54   is

01:23:54   like

01:23:55   wow

01:23:56   i saw

01:23:57   one

01:23:57   speculation

01:23:58   on

01:23:58   this

01:23:58   and

01:23:59   it

01:23:59   was

01:23:59   pure

01:24:00   speculation

01:24:00   as far

01:24:01   as i

01:24:01   could

01:24:01   tell

01:24:01   and

01:24:01   it's

01:24:01   certainly

01:24:01   speculation

01:24:02   on

01:24:02   my

01:24:02   part

01:24:02   but

01:24:03   that

01:24:03   the

01:24:03   other

01:24:04   thing

01:24:04   that

01:24:05   we

01:24:05   haven't

01:24:05   talked

01:24:05   about

01:24:05   that

01:24:06   the

01:24:06   16e

01:24:06   has

01:24:07   is

01:24:07   an

01:24:07   Apple

01:24:16   whatever

01:24:16   basically

01:24:17   that

01:24:17   they

01:24:17   didn't

01:24:18   want

01:24:18   to

01:24:18   have

01:24:18   that

01:24:18   as

01:24:18   a

01:24:19   an

01:24:19   issue

01:24:20   with

01:24:20   the

01:24:21   new

01:24:21   modem

01:24:21   which

01:24:22   is

01:24:22   untested

01:24:22   in the

01:24:23   real

01:24:23   world

01:24:23   amongst

01:24:24   customers

01:24:24   anyway

01:24:25   and

01:24:25   and

01:24:26   that

01:24:26   at

01:24:26   least

01:24:26   i

01:24:27   get

01:24:27   that

01:24:27   that

01:24:28   makes

01:24:28   sense

01:24:29   to me

01:24:29   as a

01:24:29   possible

01:24:30   reason

01:24:30   i

01:24:31   still

01:24:31   find

01:24:31   it

01:24:32   very

01:24:32   strange

01:24:32   to

01:24:32   have

01:24:32   this

01:24:33   whole

01:24:33   ecosystem

01:24:33   of

01:24:34   mag

01:24:34   safe

01:24:34   devices

01:24:35   mag

01:24:36   safe

01:24:36   wallets

01:24:36   mag

01:24:37   safe

01:24:37   cases

01:24:37   all

01:24:38   these

01:24:38   mag

01:24:39   safe

01:24:39   is

01:24:39   great

01:24:39   it's

01:24:40   it's

01:24:40   i

01:24:41   love

01:24:41   having

01:24:41   it

01:24:41   on

01:24:41   my

01:24:41   phone

01:24:42   and

01:24:42   i

01:24:42   would

01:24:42   not

01:24:42   want

01:24:42   to

01:24:43   get

01:24:43   a

01:24:43   phone

01:24:43   that

01:24:44   did

01:24:44   not

01:24:44   have

01:24:44   it

01:24:44   and

01:24:45   so

01:24:45   it's

01:24:45   very

01:24:45   strange

01:24:45   for me

01:24:46   to

01:24:46   for

01:24:46   apple

01:24:46   to

01:24:47   sell

01:24:47   a

01:24:47   phone

01:24:47   that

01:24:47   doesn't

01:24:47   have

01:24:48   it

01:24:48   when

01:24:48   it's

01:24:49   been

01:24:49   touted

01:24:49   and

01:24:50   promoted

01:24:51   so

01:24:51   much

01:24:51   elsewhere

01:24:51   but

01:24:52   if

01:24:52   that

01:24:52   is

01:24:52   the

01:24:52   reason

01:24:53   that's

01:24:53   that's

01:24:54   the

01:24:54   best

01:24:54   reason

01:24:54   I've

01:24:54   heard

01:24:54   so

01:24:55   far

01:24:55   anyway

01:24:55   yeah

01:24:56   the

01:24:57   old

01:24:57   iPhone

01:24:57   se

01:24:58   didn't

01:24:59   have

01:25:00   it

01:25:00   either

01:25:00   so

01:25:01   anybody

01:25:01   years

01:25:01   ago

01:25:01   though

01:25:02   yeah

01:25:02   but

01:25:03   anybody

01:25:03   who's

01:25:03   upgrading

01:25:04   on

01:25:04   that

01:25:05   se

01:25:05   cycle

01:25:06   isn't

01:25:07   going

01:25:07   to

01:25:08   they're

01:25:08   not

01:25:08   losing

01:25:08   anything

01:25:09   at

01:25:09   least

01:25:09   yeah

01:25:09   but

01:25:10   I

01:25:10   could

01:25:10   imagine

01:25:11   somebody

01:25:11   who

01:25:11   has

01:25:12   something

01:25:12   like

01:25:12   an

01:25:12   iPhone

01:25:13   12

01:25:13   who's

01:25:14   like

01:25:14   hey

01:25:15   I'm

01:25:15   due

01:25:15   for

01:25:15   an

01:25:15   upgrade

01:25:15   and

01:25:16   I

01:25:17   don't

01:25:17   know

01:25:17   like

01:25:17   normal

01:25:18   people

01:25:18   who

01:25:18   don't

01:25:19   just

01:25:19   buy

01:25:19   it

01:25:20   in

01:25:20   September

01:25:20   when

01:25:21   new

01:25:21   phones

01:25:21   come

01:25:21   out

01:25:22   just

01:25:22   sort

01:25:22   of

01:25:22   buy

01:25:22   when

01:25:23   their

01:25:30   otherwise

01:25:31   upgrading

01:25:32   from

01:25:32   an

01:25:32   iPhone

01:25:33   12

01:25:34   or

01:25:34   13

01:25:35   even

01:25:35   to

01:25:35   an

01:25:35   iPhone

01:25:36   16

01:25:36   E

01:25:37   would

01:25:37   be

01:25:37   a

01:25:37   nice

01:25:37   upgrade

01:25:38   overall

01:25:39   you're

01:25:39   getting

01:25:39   a lot

01:25:39   of

01:25:40   nicer

01:25:41   stuff

01:25:41   but

01:25:42   what

01:25:42   a

01:25:42   weird

01:25:42   thing

01:25:43   to

01:25:43   lose

01:25:43   somebody

01:25:44   sent

01:25:44   me

01:25:44   an

01:25:44   email

01:25:45   and

01:25:45   he

01:25:45   doesn't

01:25:46   know

01:25:46   it's

01:25:47   not

01:25:47   somebody

01:25:47   works

01:25:47   at

01:25:48   Apple

01:25:48   and

01:25:48   he

01:25:49   says

01:25:49   he

01:25:49   I

01:25:50   think

01:25:50   he

01:25:50   sounds

01:25:51   like

01:25:52   maybe

01:25:52   used

01:25:53   to

01:25:53   work

01:25:53   at

01:25:53   Qualcomm

01:25:54   but

01:25:54   just

01:25:55   tossed

01:25:55   out

01:25:55   exactly

01:25:56   what

01:25:56   you

01:25:56   said

01:25:56   he

01:25:57   just

01:25:57   spitballing

01:25:58   but

01:25:59   it

01:25:59   makes

01:25:59   sense

01:25:59   to

01:25:59   me

01:25:59   that

01:26:00   and

01:26:00   what

01:26:01   but

01:26:01   the

01:26:01   way

01:26:01   he

01:26:02   put

01:26:02   it

01:26:02   is

01:26:02   that

01:26:02   he

01:26:02   doesn't

01:26:03   know

01:26:03   that

01:26:04   there's

01:26:04   any

01:26:04   kind

01:26:04   of

01:26:04   problem

01:26:04   with

01:26:05   the

01:26:05   C1

01:26:05   in

01:26:05   magnets

01:26:06   but

01:26:06   that

01:26:07   he

01:26:07   knows

01:26:07   that

01:26:07   magnetism

01:26:08   and

01:26:09   something

01:26:10   to do

01:26:11   with

01:26:11   RF

01:26:11   antennas

01:26:12   is

01:26:12   tricky

01:26:13   and

01:26:14   that

01:26:14   he

01:26:14   knows

01:26:14   firsthand

01:26:15   that

01:26:16   not

01:26:16   within

01:26:17   the

01:26:17   context

01:26:17   of

01:26:17   anything

01:26:18   related

01:26:18   to

01:26:18   Apple

01:26:18   products

01:26:19   but

01:26:19   just

01:26:19   from

01:26:20   his

01:26:20   work

01:26:20   at

01:26:20   Qualcomm

01:26:21   that

01:26:21   work

01:26:22   on

01:26:22   making

01:26:23   their

01:26:23   modems

01:26:25   not

01:26:27   interfered

01:26:28   by

01:26:28   magnets

01:26:28   has

01:26:29   been

01:26:29   a

01:26:29   tricky

01:26:30   problem

01:26:30   so

01:26:31   whether

01:26:32   either

01:26:32   there

01:26:32   was

01:26:32   a

01:26:33   problem

01:26:33   with

01:26:33   the

01:26:33   C1

01:26:34   in

01:26:34   magnets

01:26:34   or

01:26:35   Apple

01:26:35   was

01:26:35   just

01:26:36   like

01:26:36   well

01:26:36   for

01:26:36   this

01:26:36   first

01:26:37   one

01:26:37   we

01:26:37   haven't

01:26:37   gotten

01:26:38   to

01:26:38   fixing

01:26:39   that

01:26:39   yeah

01:26:39   absolutely

01:26:39   the

01:26:40   other

01:26:40   thing

01:26:41   and

01:26:41   I

01:26:41   did

01:26:41   mention

01:26:41   this

01:26:42   and

01:26:42   Apple

01:26:42   called

01:26:42   it

01:26:43   out

01:26:43   in

01:26:43   their

01:26:43   promotional

01:26:44   video

01:26:44   and

01:26:44   they

01:26:44   emphasized

01:26:45   it

01:26:45   again

01:26:45   in

01:26:46   the

01:26:46   briefing

01:26:46   that

01:26:47   I

01:26:47   had

01:26:47   that

01:26:48   quote

01:26:48   unquote

01:26:48   they've

01:26:49   redesigned

01:26:49   the

01:26:50   internal

01:26:50   structure

01:26:51   and

01:26:51   layout

01:26:51   of

01:26:52   the

01:26:52   16e

01:26:53   to

01:26:53   make

01:26:53   room

01:26:53   for

01:26:54   a

01:26:54   bigger

01:26:54   battery

01:26:54   or

01:26:55   to

01:26:55   they

01:26:55   don't

01:26:56   say

01:26:56   make

01:26:56   room

01:26:56   I

01:26:56   forget

01:26:57   how

01:26:57   they

01:26:57   say

01:26:57   but

01:26:58   it

01:26:58   was

01:26:59   a

01:26:59   nice

01:26:59   euphemism

01:27:00   but

01:27:00   apparently

01:27:01   it

01:27:01   has

01:27:01   a

01:27:01   bigger

01:27:02   battery

01:27:02   nobody

01:27:04   even

01:27:04   asked

01:27:04   it

01:27:05   just

01:27:05   speaks

01:27:05   to

01:27:05   how

01:27:05   much

01:27:06   we

01:27:06   were

01:27:06   used

01:27:06   to

01:27:07   Apple

01:27:07   PR

01:27:08   and

01:27:08   what

01:27:08   they'll

01:27:09   answer

01:27:09   and

01:27:09   not

01:27:09   answer

01:27:10   like

01:27:16   only

01:27:17   talk

01:27:17   about

01:27:17   20

01:27:18   hours

01:27:18   of

01:27:19   video

01:27:19   streaming

01:27:19   or

01:27:20   whatever

01:27:20   right

01:27:21   and

01:27:21   I

01:27:22   know

01:27:22   it's

01:27:23   a

01:27:23   whole

01:27:23   thing

01:27:24   in

01:27:24   the

01:27:24   Android

01:27:25   world

01:27:25   where

01:27:26   it's

01:27:27   it's

01:27:28   just

01:27:28   like

01:27:28   talking

01:27:28   about

01:27:29   like

01:27:29   the

01:27:29   diagonal

01:27:29   measurement

01:27:30   of the

01:27:30   screen

01:27:31   or

01:27:32   the

01:27:32   geek

01:27:33   bent

01:27:33   score

01:27:34   the

01:27:34   CPU

01:27:34   and

01:27:35   GPU

01:27:35   like

01:27:35   you

01:27:35   just

01:27:36   get

01:27:36   a

01:27:36   number

01:27:36   and

01:27:37   talking

01:27:37   about

01:27:38   the

01:27:38   batteries

01:27:38   in

01:27:39   terms

01:27:39   of

01:27:39   4130

01:27:41   milliamp

01:27:42   hours

01:27:42   is a

01:27:43   thing

01:27:43   in

01:27:43   the

01:27:43   Android

01:27:44   world

01:27:44   and

01:27:45   Apple

01:27:45   and

01:27:45   I'm

01:27:46   on

01:27:46   Apple's

01:27:46   side

01:27:46   on

01:27:47   this

01:27:47   the

01:27:48   other

01:27:48   thing

01:27:48   Apple

01:27:48   famously

01:27:49   used

01:27:49   to

01:27:49   do

01:27:50   with

01:27:50   the

01:27:50   iPhones

01:27:50   I

01:27:50   think

01:27:51   they

01:27:51   still

01:27:51   don't

01:27:51   put

01:27:52   the

01:27:52   RAM

01:27:52   on

01:27:53   the

01:27:53   tech

01:27:53   specs

01:27:54   sheet

01:27:54   but

01:27:54   they're

01:27:55   not

01:27:55   as

01:27:55   secretive

01:27:56   about

01:27:56   it

01:27:56   because

01:27:57   they

01:27:57   know

01:27:57   it

01:27:58   is

01:27:58   available

01:27:59   in

01:28:00   software

01:28:00   like

01:28:01   Icon

01:28:01   Factory

01:28:01   has

01:28:02   the

01:28:02   what's

01:28:03   their

01:28:03   stats

01:28:03   app

01:28:04   that's

01:28:05   a

01:28:05   real

01:28:05   shame

01:28:05   because

01:28:06   they're

01:28:06   good

01:28:06   people

01:28:06   that

01:28:07   I

01:28:07   don't

01:28:07   have

01:28:07   it

01:28:07   off

01:28:07   the

01:28:08   top

01:28:15   they

01:28:16   won't

01:28:17   talk

01:28:17   about

01:28:17   it

01:28:18   and

01:28:18   they

01:28:18   didn't

01:28:18   want

01:28:18   to

01:28:19   talk

01:28:19   about

01:28:19   it

01:28:19   I

01:28:20   but now

01:28:20   with

01:28:20   iPulse

01:28:21   which is

01:28:22   a great

01:28:22   app

01:28:23   it really

01:28:23   is

01:28:23   I just

01:28:24   bad at

01:28:24   remembering

01:28:25   app

01:28:25   names

01:28:25   sometimes

01:28:26   they

01:28:26   don't

01:28:26   want

01:28:26   to

01:28:26   talk

01:28:26   about

01:28:27   RAM

01:28:27   but

01:28:27   RAM

01:28:28   does

01:28:28   matter

01:28:28   but

01:28:29   I

01:28:29   kind

01:28:29   of

01:28:29   get

01:28:29   them

01:28:29   even

01:28:30   I

01:28:30   think

01:28:31   it's

01:28:31   silly

01:28:31   that

01:28:32   they

01:28:32   don't

01:28:32   put

01:28:32   it

01:28:32   on

01:28:32   the

01:28:32   spec

01:28:33   sheet

01:28:33   especially

01:28:33   now

01:28:34   with

01:28:34   Apple

01:28:34   intelligence

01:28:35   where

01:28:35   8

01:28:35   gigabyte

01:28:36   seems

01:28:36   to

01:28:36   be

01:28:37   that's

01:28:37   the

01:28:37   dividing

01:28:37   right

01:28:38   I

01:28:40   get

01:28:40   it

01:28:41   that

01:28:41   the

01:28:41   milliamp

01:28:41   hours

01:28:42   doesn't

01:28:43   necessarily

01:28:43   correlate

01:28:44   to

01:28:44   actual

01:28:45   real

01:28:45   world

01:28:45   battery

01:28:46   life

01:28:46   so

01:28:47   why

01:28:47   put

01:28:48   it

01:28:48   there

01:28:48   but

01:28:48   bigger

01:28:49   is

01:28:49   still

01:28:56   like

01:28:56   long

01:28:56   ago

01:28:56   like

01:28:57   when

01:28:57   Johnny

01:28:57   Ive

01:28:58   would

01:28:58   still

01:28:58   do

01:28:58   the

01:28:58   voiceover

01:28:59   narrations

01:29:00   for

01:29:00   new

01:29:00   MacBooks

01:29:01   and

01:29:01   stuff

01:29:01   talking

01:29:02   about

01:29:03   how

01:29:03   like

01:29:03   the

01:29:04   unibody

01:29:04   construction

01:29:05   allowed

01:29:06   them

01:29:06   to

01:29:06   fill

01:29:07   more

01:29:08   of

01:29:08   you

01:29:08   know

01:29:08   and

01:29:08   they

01:29:09   like

01:29:09   the

01:29:09   way

01:29:09   those

01:29:10   videos

01:29:10   would

01:29:10   often

01:29:10   show

01:29:11   you

01:29:11   the

01:29:11   insides

01:29:12   of

01:29:12   the

01:29:12   devices

01:29:13   like

01:29:13   the

01:29:13   battery

01:29:14   was

01:29:14   incredibly

01:29:15   irregularly

01:29:16   shaped

01:29:16   instead

01:29:17   of a

01:29:17   nice

01:29:17   neat

01:29:17   rectangle

01:29:18   it

01:29:18   was

01:29:19   this

01:29:19   really

01:29:19   weird

01:29:20   shape

01:29:20   to

01:29:20   fill

01:29:21   every

01:29:21   available

01:29:22   gap

01:29:22   with

01:29:22   more

01:29:22   battery

01:29:23   right

01:29:23   it's

01:29:23   bigger

01:29:24   is

01:29:24   better

01:29:24   so

01:29:25   they're

01:29:25   saying

01:29:25   it's

01:29:26   bigger

01:29:26   and

01:29:27   it

01:29:27   is

01:29:27   weird

01:29:27   like

01:29:27   one

01:29:28   of

01:29:28   the

01:29:28   weird

01:29:28   tech

01:29:28   spec

01:29:29   things

01:29:29   about

01:29:29   the

01:29:29   16e

01:29:30   is

01:29:30   that

01:29:30   it

01:29:30   has

01:29:31   better

01:29:31   battery

01:29:31   life

01:29:32   than

01:29:32   the

01:29:32   16

01:29:32   and

01:29:33   it's

01:29:33   almost

01:29:33   as

01:29:33   good

01:29:34   effectively

01:29:34   even

01:29:35   it's

01:29:35   like

01:29:35   a

01:29:35   little

01:29:35   worse

01:29:36   at

01:29:36   the

01:29:36   video

01:29:36   streaming

01:29:36   numbers

01:29:37   but

01:29:37   actually

01:29:37   gets

01:29:37   longer

01:29:38   battery

01:29:38   life

01:29:39   on

01:29:39   the

01:29:39   audio

01:29:39   playback

01:29:40   test

01:29:40   Apple

01:29:40   sites

01:29:41   than

01:29:42   the

01:29:42   16

01:29:42   pro

01:29:42   and

01:29:44   they

01:29:44   talk

01:29:44   about

01:29:45   the

01:29:45   Apple

01:29:45   modem

01:29:46   chip

01:29:46   C1

01:29:47   being

01:29:47   the

01:29:47   most

01:29:47   power

01:29:48   efficient

01:29:48   modem

01:29:49   an

01:29:49   iPhone

01:29:50   has

01:29:50   ever

01:29:50   had

01:29:50   and

01:29:51   I

01:29:52   asked

01:29:52   if

01:29:53   that's

01:29:53   a

01:29:53   factor

01:29:53   in

01:29:54   the

01:29:54   longer

01:29:54   battery

01:29:54   life

01:29:55   and

01:29:55   they

01:29:55   said

01:29:55   yes

01:29:55   it

01:29:56   is

01:29:56   a

01:29:56   factor

01:29:56   in

01:29:57   the

01:29:57   longer

01:29:57   battery

01:29:57   life

01:29:58   but

01:29:58   that

01:29:58   there

01:29:58   are

01:29:58   many

01:29:59   factors

01:29:59   maybe

01:30:01   that's

01:30:01   the

01:30:01   MagSafe

01:30:02   story

01:30:02   too

01:30:03   that

01:30:03   hey

01:30:03   if

01:30:04   we

01:30:04   leave

01:30:04   off

01:30:04   the

01:30:05   MagSafe

01:30:05   charging

01:30:06   components

01:30:06   and

01:30:07   magnets

01:30:07   there's

01:30:07   more

01:30:08   room

01:30:08   to

01:30:08   fill

01:30:08   with

01:30:08   battery

01:30:09   yeah

01:30:10   and

01:30:12   they're

01:30:12   obviously

01:30:13   not

01:30:13   going to

01:30:13   do

01:30:13   that

01:30:13   for

01:30:14   the

01:30:14   more

01:30:14   expensive

01:30:15   phones

01:30:15   they're

01:30:15   not

01:30:15   going

01:30:15   to

01:30:15   take

01:30:16   MagSafe

01:30:16   out

01:30:16   of

01:30:17   the

01:30:17   17

01:30:18   and

01:30:18   17

01:30:18   pro

01:30:19   but

01:30:19   maybe

01:30:20   this

01:30:21   this

01:30:21   rumored

01:30:22   17

01:30:23   air

01:30:23   the

01:30:23   super

01:30:24   thinner

01:30:24   than

01:30:25   ever

01:30:25   phone

01:30:25   won't

01:30:25   have

01:30:26   MagSafe

01:30:26   either

01:30:27   because

01:30:27   thinner

01:30:28   there's

01:30:28   something's

01:30:29   got to

01:30:29   give

01:30:29   I

01:30:30   don't

01:30:30   know

01:30:31   it's

01:30:31   kind

01:30:32   of

01:30:32   weird

01:30:32   though

01:30:32   I

01:30:32   have

01:30:32   to

01:30:32   admit

01:30:33   I

01:30:34   wouldn't

01:30:34   want

01:30:34   to

01:30:34   get

01:30:34   a

01:30:35   phone

01:30:35   without

01:30:35   I

01:30:36   say

01:30:36   this

01:30:36   now

01:30:37   I

01:30:37   don't

01:30:37   think

01:30:37   I'm

01:30:37   going

01:30:37   to

01:30:38   buy

01:30:38   a

01:30:38   17

01:30:38   air

01:30:38   but

01:30:39   I

01:30:39   don't

01:30:39   know

01:30:40   you're

01:30:40   getting

01:30:41   the

01:30:41   terabyte

01:30:41   with

01:30:42   no

01:30:42   MagSafe

01:30:42   and

01:30:43   you're

01:30:44   going

01:30:44   to

01:30:44   go

01:30:44   back

01:30:44   on

01:30:44   everything

01:30:45   you

01:30:45   just

01:30:45   said

01:30:45   it

01:30:46   does

01:30:46   I

01:30:47   asked

01:30:47   if

01:30:47   it

01:30:48   charges

01:30:48   with

01:30:48   a

01:30:48   MagSafe

01:30:49   puck

01:30:49   because

01:30:50   I

01:30:50   don't

01:30:50   think

01:30:50   I've

01:30:50   ever

01:30:51   tried

01:30:51   to

01:30:51   charge

01:30:52   anything

01:30:52   other

01:30:52   than

01:31:02   an

01:31:02   Android

01:31:03   phone

01:31:03   on

01:31:04   a

01:31:04   MagSafe

01:31:05   puck

01:31:05   and

01:31:05   it'll

01:31:06   charge

01:31:06   like

01:31:06   a

01:31:06   chi

01:31:07   a

01:31:07   chi

01:31:08   charger

01:31:08   a

01:31:08   little

01:31:08   slower

01:31:09   and

01:31:09   it

01:31:09   won't

01:31:09   latch

01:31:11   on

01:31:11   the way

01:31:11   the

01:31:11   MagSafe

01:31:12   does

01:31:12   right

01:31:12   like

01:31:13   the

01:31:14   last

01:31:15   few

01:31:15   years

01:31:15   of

01:31:15   iPhones

01:31:16   I

01:31:16   think

01:31:16   like

01:31:16   the

01:31:16   15

01:31:17   pro

01:31:17   that

01:31:17   you

01:31:17   have

01:31:18   charges

01:31:18   at

01:31:18   15

01:31:19   watts

01:31:19   and

01:31:19   the

01:31:20   16

01:31:20   and

01:31:21   16

01:31:21   pro

01:31:21   charge

01:31:22   at

01:31:22   25

01:31:22   25

01:31:23   I

01:31:23   think

01:31:23   yeah

01:31:23   really

01:31:24   pretty

01:31:24   fast

01:31:25   and

01:31:25   this

01:31:25   one's

01:31:26   only

01:31:26   7.5

01:31:32   MagSafe

01:31:33   is

01:31:33   the

01:31:33   weird

01:31:33   anything

01:31:35   else

01:31:35   strike

01:31:36   your

01:31:36   fancy

01:31:36   about

01:31:37   that

01:31:37   I'm

01:31:38   now

01:31:38   waiting

01:31:39   to hear

01:31:39   this

01:31:39   ad

01:31:39   that

01:31:40   we

01:31:40   teed

01:31:40   up

01:31:41   all

01:31:43   right

01:31:43   listen

01:31:44   later

01:31:44   all

01:31:45   right

01:31:45   this

01:31:45   is

01:31:45   really

01:31:45   cool

01:31:45   they

01:31:46   sponsored

01:31:46   daring

01:31:47   fireball

01:31:47   so

01:31:47   if

01:31:48   you're

01:31:48   like

01:31:48   that

01:31:48   rings

01:31:48   a

01:31:48   bell

01:31:49   just

01:31:49   two

01:31:49   months

01:31:49   ago

01:31:50   in

01:31:50   January

01:31:50   it

01:31:51   is

01:31:51   a

01:31:51   super

01:31:52   simple

01:31:52   super

01:31:52   useful

01:31:53   service

01:31:53   that

01:31:53   turns

01:31:54   articles

01:31:54   into

01:31:55   podcast

01:31:55   episodes

01:31:56   for

01:31:56   yourself

01:31:57   so

01:31:57   perfect

01:31:58   sponsor

01:31:58   for

01:31:59   the

01:31:59   show

01:32:02   listen

01:32:03   to

01:32:03   at

01:32:03   least

01:32:03   one

01:32:03   podcast

01:32:04   this

01:32:04   one

01:32:04   and

01:32:05   what

01:32:05   listen

01:32:05   later

01:32:06   lets

01:32:06   you

01:32:06   do

01:32:06   you

01:32:06   sign

01:32:07   up

01:32:07   you

01:32:07   get

01:32:08   a

01:32:08   custom

01:32:09   email

01:32:09   address

01:32:09   just a

01:32:10   custom

01:32:10   string

01:32:11   and

01:32:12   at

01:32:12   listen

01:32:13   later

01:32:13   dot

01:32:13   net

01:32:14   or

01:32:14   something

01:32:14   I

01:32:14   think

01:32:15   and

01:32:15   then

01:32:16   every

01:32:16   time

01:32:16   you

01:32:16   get

01:32:16   an

01:32:16   article

01:32:17   that

01:32:17   you

01:32:17   would

01:32:17   like

01:32:17   to

01:32:18   put

01:32:18   in

01:32:18   your

01:32:18   listen

01:32:18   later

01:32:19   podcast

01:32:19   feed

01:32:19   you

01:32:21   just

01:32:22   email

01:32:22   the

01:32:22   articles

01:32:23   URL

01:32:23   to

01:32:23   your

01:32:23   custom

01:32:24   email

01:32:24   address

01:32:25   and

01:32:25   the

01:32:26   listen

01:32:26   later

01:32:27   service

01:32:32   voice

01:32:33   to

01:32:34   generate

01:32:34   an

01:32:35   audio

01:32:35   version

01:32:35   of

01:32:36   the

01:32:36   articles

01:32:36   you

01:32:37   send

01:32:37   to

01:32:37   it

01:32:37   turns

01:32:38   it

01:32:38   into

01:32:38   very

01:32:39   human

01:32:40   like

01:32:40   narration

01:32:40   really

01:32:41   good

01:32:41   I've

01:32:42   tried

01:32:42   it

01:32:42   out

01:32:42   but

01:32:42   with

01:32:43   a

01:32:43   bunch

01:32:43   of

01:32:43   articles

01:32:43   and

01:32:44   it's

01:32:44   one

01:32:45   of

01:32:45   those

01:32:45   things

01:32:45   that's

01:32:45   making

01:32:46   me

01:32:46   feel

01:32:46   old

01:32:46   because

01:32:47   AI

01:32:48   voice

01:32:49   is so

01:32:50   much

01:32:50   more

01:32:50   human

01:32:51   than

01:32:51   I

01:32:51   think

01:32:51   it

01:32:52   has

01:32:52   any

01:32:52   right

01:32:52   to

01:32:53   be

01:32:53   it's

01:32:53   just

01:32:53   really

01:32:54   and

01:32:54   it's

01:32:54   not

01:32:54   in a

01:32:55   creepy

01:32:55   way

01:32:55   it's

01:32:55   just

01:32:55   like

01:32:56   this

01:32:56   is

01:32:56   like

01:32:56   really

01:32:56   nice

01:32:57   to

01:32:57   listen

01:32:57   to

01:32:57   so

01:32:58   you

01:32:58   then

01:32:59   in

01:32:59   your

01:32:59   podcast

01:33:00   player

01:33:00   of

01:33:00   choice

01:33:00   you

01:33:01   subscribe

01:33:01   to

01:33:01   your

01:33:02   private

01:33:02   listen

01:33:03   later

01:33:03   podcast

01:33:03   feed

01:33:04   and

01:33:04   all

01:33:05   the

01:33:05   articles

01:33:05   that

01:33:06   you've

01:33:06   sent

01:33:06   to

01:33:06   your

01:33:07   magic

01:33:08   email

01:33:08   address

01:33:08   show up

01:33:09   in

01:33:09   your

01:33:09   personal

01:33:09   feed

01:33:10   and

01:33:10   you

01:33:11   can

01:33:11   listen

01:33:11   to

01:33:11   them

01:33:11   whenever

01:33:12   you

01:33:12   want

01:33:12   just

01:33:12   like

01:33:12   podcasts

01:33:13   they

01:33:14   have

01:33:14   a

01:33:14   shortcut

01:33:14   they

01:33:15   have

01:33:15   a

01:33:15   bunch

01:33:15   of

01:33:15   other

01:33:15   ways

01:33:16   to

01:33:16   send

01:33:16   articles

01:33:16   there

01:33:17   there

01:33:17   there

01:33:17   is

01:33:17   shortcut

01:33:17   you

01:33:18   can

01:33:18   use

01:33:18   instead

01:33:18   of

01:33:18   emailing

01:33:19   it

01:33:19   they

01:33:20   have

01:33:20   a

01:33:20   web

01:33:20   extension

01:33:20   for

01:33:21   Chrome

01:33:21   and

01:33:22   a

01:33:22   web

01:33:22   interface

01:33:23   you

01:33:23   can

01:33:23   log

01:33:23   into

01:33:24   to

01:33:24   just

01:33:24   if

01:33:24   you

01:33:24   have

01:33:25   it

01:33:25   on

01:33:25   the

01:33:25   clipboard

01:33:26   just

01:33:26   go to

01:33:26   the

01:33:26   website

01:33:27   paste

01:33:27   it

01:33:27   in

01:33:27   and

01:33:27   do

01:33:28   it

01:33:28   that

01:33:28   way

01:33:28   the

01:33:29   other

01:33:29   thing

01:33:29   they

01:33:30   have

01:33:30   that

01:33:30   is

01:33:30   I

01:33:30   think

01:33:31   more

01:33:31   services

01:33:32   should

01:33:32   do

01:33:32   this

01:33:32   is

01:33:33   you

01:33:34   pay

01:33:35   for

01:33:35   what

01:33:35   you

01:33:35   use

01:33:36   new

01:33:37   users

01:33:37   get

01:33:37   two

01:33:38   dollars

01:33:38   credits

01:33:38   to

01:33:39   try

01:33:39   it

01:33:39   out

01:33:39   automatically

01:33:40   there's

01:33:40   something

01:33:41   go to

01:33:41   their

01:33:41   website

01:33:42   and

01:33:42   look

01:33:42   around

01:33:42   there's

01:33:43   a

01:33:43   couple

01:33:43   of

01:33:43   deals

01:33:44   to

01:33:44   get

01:33:44   like

01:33:44   25%

01:33:45   off

01:33:45   on

01:33:45   new

01:33:46   credits

01:33:46   for

01:33:46   new

01:33:46   users

01:33:47   right

01:33:47   now

01:33:47   but

01:33:48   basically

01:33:48   if

01:33:49   you

01:33:49   use

01:33:50   it

01:33:50   a

01:33:50   little

01:33:50   you

01:33:50   pay

01:33:51   a

01:33:51   little

01:33:51   more

01:33:53   it's

01:33:53   like

01:33:54   pay

01:33:54   as

01:33:54   you

01:33:54   go

01:33:55   which

01:33:55   I

01:33:56   think

01:33:56   way

01:33:56   more

01:33:56   services

01:33:57   should

01:33:58   use

01:33:58   like

01:33:58   so

01:33:58   you

01:33:59   don't

01:33:59   pay

01:33:59   a

01:34:00   flat

01:34:00   10

01:34:01   $15

01:34:02   a

01:34:02   month

01:34:02   and

01:34:08   you

01:34:08   just

01:34:08   buy

01:34:09   credits

01:34:10   and

01:34:10   the

01:34:10   credits

01:34:10   turn

01:34:10   into

01:34:11   podcast

01:34:11   episodes

01:34:11   as

01:34:12   you

01:34:12   use

01:34:12   them

01:34:12   which

01:34:13   I

01:34:13   think

01:34:14   is

01:34:14   totally

01:34:14   fair

01:34:15   and

01:34:15   really

01:34:16   more

01:34:16   people

01:34:17   should

01:34:17   do

01:34:17   it

01:34:17   no

01:34:18   subscription

01:34:18   at all

01:34:19   you

01:34:19   just

01:34:19   pay

01:34:19   for

01:34:19   what

01:34:20   you

01:34:20   use

01:34:20   that's

01:34:21   it

01:34:21   there's

01:34:21   not

01:34:21   like

01:34:22   a

01:34:22   subscription

01:34:22   and

01:34:23   pay

01:34:23   as

01:34:23   you

01:34:23   go

01:34:23   you

01:34:24   just

01:34:24   pay

01:34:24   as

01:34:24   you

01:34:24   go

01:34:24   so

01:34:25   and

01:34:25   you

01:34:25   get

01:34:25   two

01:34:26   bucks

01:34:26   of

01:34:26   credits

01:34:27   free

01:34:27   to

01:34:27   try

01:34:27   it

01:34:27   out

01:34:28   just

01:34:28   to

01:34:28   see

01:34:28   how

01:34:29   it

01:34:29   is

01:34:29   before

01:34:29   you

01:34:29   pay

01:34:30   anything

01:34:30   listen

01:34:31   later

01:34:31   the

01:34:32   address

01:34:32   is

01:34:33   listen

01:34:33   later

01:34:34   dot

01:34:34   net

01:34:34   that's

01:34:35   it

01:34:36   go

01:34:36   to

01:34:36   listen

01:34:36   later

01:34:37   dot

01:34:37   net

01:34:37   and

01:34:37   turn

01:34:38   articles

01:34:38   into

01:34:38   a

01:34:39   podcast

01:34:39   feed

01:34:39   for

01:34:39   yourself

01:34:40   all

01:34:41   right

01:34:41   I

01:34:42   can

01:34:42   still

01:34:42   do

01:34:42   sponsor

01:34:42   reads

01:34:43   what's

01:34:44   the

01:34:44   last

01:34:45   thing

01:34:45   on

01:34:45   our

01:34:45   notes

01:34:45   we

01:34:45   got

01:34:45   the

01:34:46   tail

01:34:46   the

01:34:46   spy

01:34:47   speaking

01:34:47   of

01:34:47   James

01:34:47   Bond

01:34:48   it's

01:34:48   a

01:34:48   nice

01:34:48   little

01:34:48   rapper

01:34:48   right

01:34:49   oh

01:34:50   there

01:34:50   you

01:34:50   go

01:34:50   yeah

01:34:50   I

01:34:51   didn't

01:34:51   even

01:34:58   spy

01:35:00   related

01:35:01   yeah

01:35:02   yeah

01:35:02   yeah

01:35:04   I don't

01:35:04   know

01:35:04   what do

01:35:04   we

01:35:04   toss

01:35:05   this

01:35:05   in

01:35:05   the

01:35:05   notes

01:35:05   but

01:35:05   how

01:35:06   do

01:35:06   you

01:35:06   want

01:35:06   to

01:35:06   approach

01:35:06   it

01:35:06   well

01:35:08   what's

01:35:08   the

01:35:08   backstory

01:35:08   you're

01:35:09   going

01:35:09   to

01:35:09   summarize

01:35:09   it

01:35:09   way

01:35:10   better

01:35:10   than

01:35:10   me

01:35:10   like

01:35:10   I

01:35:11   read

01:35:11   your

01:35:11   article

01:35:11   and

01:35:11   thought

01:35:12   it

01:35:12   was

01:35:12   great

01:35:12   but

01:35:12   I've

01:35:13   already

01:35:13   forgotten

01:35:14   a lot

01:35:14   of the

01:35:14   details

01:35:15   whereas

01:35:15   you

01:35:16   had

01:35:16   to

01:35:16   live

01:35:16   the

01:35:17   details

01:35:17   and

01:35:17   sweat

01:35:18   out

01:35:18   the

01:35:19   existence

01:35:19   of

01:35:20   your

01:35:20   long

01:35:21   standing

01:35:21   company

01:35:21   for

01:35:22   anybody

01:35:22   who

01:35:22   doesn't

01:35:22   know

01:35:23   Paul

01:35:23   you're

01:35:24   the

01:35:24   co-founder

01:35:24   I believe

01:35:25   right

01:35:25   not

01:35:25   co-founder

01:35:26   yes

01:35:26   you and

01:35:26   Quentin

01:35:27   are the

01:35:27   founders

01:35:28   of

01:35:28   Rogue

01:35:28   Amoeba

01:35:29   whose

01:35:29   software

01:35:30   honestly

01:35:31   has played

01:35:33   into

01:35:33   every

01:35:33   at least

01:35:34   on my

01:35:34   end

01:35:35   of every

01:35:35   single

01:35:35   one

01:35:36   of

01:35:36   417

01:35:39   episodes

01:35:39   of this

01:35:40   podcast

01:35:40   including

01:35:41   both ends

01:35:41   of this

01:35:42   one

01:35:42   and

01:35:43   making

01:35:44   software

01:35:44   that

01:35:45   records

01:35:46   the audio

01:35:46   from other

01:35:47   apps

01:35:47   has never

01:35:49   been easy

01:35:49   what's the

01:35:50   backstory

01:35:50   you tell

01:35:51   you're

01:35:52   definitely

01:35:52   going to

01:35:52   tell it

01:35:53   better

01:35:53   than

01:35:53   me

01:35:53   sure

01:35:54   so

01:35:54   Rogue

01:35:55   Amoeba

01:35:55   has been

01:35:55   around

01:35:55   for

01:35:56   22

01:35:57   and a

01:35:57   half

01:35:57   years

01:35:58   now

01:35:58   and

01:35:59   in

01:35:59   that

01:35:59   time

01:35:59   we

01:36:00   have

01:36:00   had

01:36:00   one

01:36:01   of

01:36:01   our

01:36:01   flagship

01:36:02   tools

01:36:02   called

01:36:03   audio

01:36:03   hijack

01:36:03   lets

01:36:04   you

01:36:04   record

01:36:04   any

01:36:04   audio

01:36:05   on

01:36:05   your

01:36:05   Mac

01:36:05   and

01:36:06   as

01:36:06   you

01:36:07   said

01:36:07   that

01:36:07   is

01:36:07   something

01:36:08   that

01:36:08   has

01:36:08   never

01:36:08   been

01:36:09   easy

01:36:09   it

01:36:10   was

01:36:10   never

01:36:10   something

01:36:10   that

01:36:10   was

01:36:11   sanctioned

01:36:11   by

01:36:11   Apple

01:36:12   there

01:36:12   was

01:36:12   not

01:36:13   an

01:36:13   API

01:36:13   to

01:36:13   just

01:36:14   grab

01:36:14   audio

01:36:14   from

01:36:14   other

01:36:15   applications

01:36:15   so

01:36:16   for

01:36:17   the

01:36:17   first

01:36:17   almost

01:36:18   two

01:36:18   decades

01:36:18   of

01:36:18   the

01:36:18   company

01:36:19   we

01:36:19   were

01:36:19   basically

01:36:20   hacking

01:36:20   the

01:36:20   operating

01:36:20   system

01:36:21   in

01:36:21   various

01:36:21   ways

01:36:21   to

01:36:22   get

01:36:22   that

01:36:22   audio

01:36:23   and

01:36:24   if

01:36:25   you

01:36:26   think

01:36:26   about

01:36:26   the

01:36:26   past

01:36:27   say

01:36:28   10

01:36:29   to

01:36:29   15

01:36:29   years

01:36:30   of

01:36:30   development

01:36:31   on

01:36:31   the

01:36:32   Mac

01:36:32   development

01:36:32   at

01:36:33   Apple

01:36:33   huge

01:36:34   chunk

01:36:34   of

01:36:34   that

01:36:34   has

01:36:34   been

01:36:34   devoted

01:36:35   to

01:36:35   security

01:36:35   and

01:36:37   what

01:36:37   we

01:36:38   were

01:36:38   doing

01:36:38   was

01:36:39   taking

01:36:39   advantage

01:36:39   of

01:36:40   holes

01:36:41   that

01:36:41   would

01:36:41   in our

01:36:42   case

01:36:44   to

01:36:44   our

01:36:44   mutual

01:36:45   customers

01:36:45   who

01:36:46   wanted

01:36:46   to

01:36:46   record

01:36:46   this

01:36:46   audio

01:36:47   but

01:36:47   that

01:36:48   on

01:36:48   Apple's

01:36:48   end

01:36:49   are

01:36:49   security

01:36:49   holes

01:36:50   that

01:36:50   they

01:36:50   need

01:36:50   to

01:36:50   close

01:36:51   so

01:36:51   that

01:36:51   bad

01:36:52   actors

01:36:53   can't

01:36:53   take

01:36:54   advantage

01:36:54   of

01:36:54   them

01:36:54   for

01:36:54   things

01:36:55   like

01:36:55   I

01:36:56   don't

01:36:56   even

01:36:56   know

01:36:56   taking

01:36:57   advantage

01:36:57   of

01:36:57   customers

01:36:58   in a

01:36:58   way

01:36:58   that

01:36:59   they

01:36:59   are

01:36:59   not

01:36:59   looking

01:36:59   to

01:36:59   do

01:37:00   so

01:37:00   we

01:37:01   had

01:37:01   a

01:37:02   couple

01:37:02   decades

01:37:03   worth

01:37:03   of

01:37:03   hacking

01:37:03   the

01:37:03   OS

01:37:04   and

01:37:05   in

01:37:06   2020

01:37:06   we

01:37:07   saw

01:37:08   macOS

01:37:09   11

01:37:09   and

01:37:09   we

01:37:10   realized

01:37:10   basically

01:37:11   shit

01:37:12   we

01:37:13   can

01:37:13   no

01:37:13   longer

01:37:13   hack

01:37:14   the

01:37:14   OS

01:37:15   we're

01:37:15   not

01:37:15   going

01:37:15   to

01:37:15   be

01:37:15   able

01:37:15   to

01:37:16   get

01:37:16   this

01:37:16   audio

01:37:16   the

01:37:17   way

01:37:17   that

01:37:17   we

01:37:17   have

01:37:18   for the

01:37:18   past

01:37:18   18

01:37:19   years

01:37:19   and

01:37:21   so

01:37:21   the

01:37:22   article

01:37:22   that

01:37:22   you

01:37:22   referenced

01:37:23   the

01:37:23   developers

01:37:23   who

01:37:23   came

01:37:23   in

01:37:24   from

01:37:24   the

01:37:24   cold

01:37:24   was

01:37:25   sort

01:37:25   of

01:37:25   an

01:37:26   overview

01:37:26   of

01:37:27   what

01:37:27   happened

01:37:27   in

01:37:28   those

01:37:28   first

01:37:29   18

01:37:29   years

01:37:29   that

01:37:29   was

01:37:29   sort

01:37:30   of

01:37:30   a

01:37:30   very

01:37:30   brief

01:37:31   portion

01:37:31   of

01:37:31   the

01:37:31   article

01:37:31   and

01:37:32   what

01:37:32   has

01:37:33   happened

01:37:33   since

01:37:33   2020

01:37:34   to

01:37:34   basically

01:37:35   2024

01:37:35   to

01:37:36   make

01:37:36   it

01:37:37   possible

01:37:37   to

01:37:37   capture

01:37:38   that

01:37:39   audio

01:37:39   in

01:37:40   a

01:37:40   way

01:37:40   that

01:37:40   is

01:37:41   sanctioned

01:37:41   by

01:37:41   Apple

01:37:42   and

01:37:42   to

01:37:43   make

01:37:43   it

01:37:43   possible

01:37:43   for

01:37:43   our

01:37:44   products

01:37:44   to

01:37:49   we

01:37:55   could

01:37:55   still

01:37:56   keep

01:37:56   doing

01:37:56   what

01:37:57   we're

01:37:57   doing

01:37:57   which

01:37:57   is

01:37:58   good

01:37:58   and

01:37:58   literally

01:37:59   existential

01:38:00   I

01:38:01   mean

01:38:01   perhaps

01:38:01   Rogue Amoeba

01:38:02   could have

01:38:03   shifted

01:38:03   to

01:38:03   I

01:38:04   don't

01:38:04   know

01:38:04   making

01:38:04   games

01:38:05   or

01:38:05   we've

01:38:06   got

01:38:06   two

01:38:07   two

01:38:07   of

01:38:07   our

01:38:07   seven

01:38:07   products

01:38:08   do

01:38:08   not

01:38:08   use

01:38:08   this

01:38:09   audio

01:38:09   capture

01:38:09   but

01:38:09   they

01:38:09   are

01:38:10   it's

01:38:10   Fission

01:38:10   our

01:38:10   audio

01:38:11   editor

01:38:11   which

01:38:11   goes

01:38:12   along

01:38:12   with

01:38:12   our

01:38:12   audio

01:38:12   recording

01:38:13   tool

01:38:13   and

01:38:14   it's

01:38:14   Farago

01:38:14   our

01:38:14   soundboard

01:38:15   app

01:38:15   which

01:38:15   goes

01:38:16   along

01:38:16   with

01:38:16   our

01:38:17   other

01:38:17   tools

01:38:17   so

01:38:17   yeah

01:38:18   the

01:38:18   prospects

01:38:19   were

01:38:19   quite

01:38:20   dim

01:38:20   if

01:38:21   we

01:38:21   did

01:38:21   not

01:38:21   have

01:38:21   audio

01:38:22   capture

01:38:22   which

01:38:23   is

01:38:23   sort

01:38:23   of

01:38:23   the

01:38:23   foundation

01:38:23   of

01:38:23   so

01:38:24   many

01:38:24   of

01:38:24   our

01:38:24   products

01:38:24   but

01:38:25   it

01:38:26   also

01:38:26   I

01:38:26   think

01:38:27   exemplifies

01:38:28   the

01:38:29   hey

01:38:30   Apple

01:38:31   isn't

01:38:32   totally

01:38:32   they

01:38:33   mean

01:38:34   it

01:38:34   in

01:38:34   some

01:38:35   ways

01:38:35   there

01:38:35   are

01:38:35   very

01:38:36   there

01:38:37   are

01:38:37   a

01:38:37   lot

01:38:37   of

01:38:37   trade

01:38:37   offs

01:38:37   involved

01:38:38   and

01:38:38   their

01:38:39   Apple

01:38:39   so

01:38:40   they're

01:38:40   never

01:38:40   going

01:38:40   to

01:38:41   or

01:38:42   modern

01:38:43   Apple

01:38:43   is

01:38:43   never

01:38:43   going

01:38:43   to

01:38:44   fully

01:38:44   say

01:38:45   what

01:38:45   they're

01:38:45   doing

01:38:46   and

01:38:46   why

01:38:46   or

01:38:46   explain

01:38:47   themselves

01:38:47   but

01:38:48   like

01:38:48   when

01:38:48   I

01:38:49   have

01:38:49   Federighi

01:38:50   and

01:38:50   Jaws

01:38:51   on my

01:38:51   show

01:38:51   at

01:38:52   WWDC

01:38:52   and

01:38:53   they

01:38:53   swear

01:38:54   up

01:38:54   and

01:38:54   down

01:38:54   that

01:38:54   Apple's

01:38:55   committed

01:38:55   to

01:38:56   the

01:38:56   Mac

01:38:56   being

01:38:57   the

01:38:57   Mac

01:38:57   and

01:38:58   the

01:38:58   pro

01:38:59   market

01:38:59   I

01:39:00   would

01:39:01   say

01:39:01   that

01:39:01   what

01:39:02   they've

01:39:02   done

01:39:02   in

01:39:03   this

01:39:03   regard

01:39:03   is

01:39:04   one

01:39:05   of

01:39:05   the

01:39:05   best

01:39:05   examples

01:39:05   of

01:39:06   that

01:39:06   in

01:39:06   the

01:39:06   last

01:39:06   it

01:39:08   happened

01:39:08   over

01:39:08   the

01:39:08   last

01:39:08   five

01:39:09   years

01:39:09   but

01:39:09   I

01:39:09   would

01:39:09   say

01:39:09   it's

01:39:10   one

01:39:10   of

01:39:10   the

01:39:10   best

01:39:10   examples

01:39:11   in

01:39:11   a

01:39:12   very

01:39:12   long

01:39:13   time

01:39:13   of

01:39:14   proving

01:39:14   it

01:39:14   I

01:39:15   mean

01:39:15   it's

01:39:15   certainly

01:39:15   for

01:39:16   us

01:39:16   we

01:39:17   yeah

01:39:18   as

01:39:19   you

01:39:19   said

01:39:19   it

01:39:19   was

01:39:19   existential

01:39:19   for

01:39:20   us

01:39:20   that

01:39:20   if

01:39:20   this

01:39:20   if

01:39:21   this

01:39:21   stopped

01:39:21   working

01:39:22   and

01:39:22   we

01:39:22   didn't

01:39:23   come up

01:39:23   with

01:39:23   a way

01:39:23   to

01:39:23   make

01:39:23   it

01:39:24   work

01:39:24   again

01:39:24   we

01:39:24   were

01:39:25   going

01:39:25   to

01:39:25   have

01:39:25   very

01:39:26   serious

01:39:26   problems

01:39:26   and

01:39:26   potentially

01:39:27   these

01:39:28   products

01:39:28   would

01:39:28   have

01:39:28   to

01:39:29   cease

01:39:29   to

01:39:29   exist

01:39:29   and

01:39:29   we

01:39:29   go

01:39:30   out

01:39:30   business

01:39:30   I

01:39:31   don't

01:39:31   want

01:39:31   to

01:39:32   think

01:39:32   about

01:39:32   it

01:39:32   too

01:39:32   much

01:39:32   because

01:39:32   that's

01:39:33   not

01:39:33   what

01:39:33   happened

01:39:33   and

01:39:34   I

01:39:34   don't

01:39:35   need

01:39:35   to

01:39:35   think

01:39:35   about

01:39:35   it

01:39:35   now

01:39:35   but

01:39:36   at

01:39:36   the

01:39:36   time

01:39:36   I

01:39:36   certainly

01:39:36   did

01:39:37   need

01:39:37   to

01:39:37   think

01:39:37   about

01:39:37   it

01:39:37   and

01:39:38   as

01:39:39   you

01:39:39   said

01:39:39   to

01:39:39   their

01:39:39   credit

01:39:40   when

01:39:40   we

01:39:40   first

01:39:43   talked

01:39:43   to

01:39:43   Apple

01:39:43   about

01:39:43   this

01:39:44   we

01:39:44   basically

01:39:44   got

01:39:44   shot

01:39:44   down

01:39:45   and

01:39:45   said

01:39:45   well

01:39:45   tough

01:39:46   luck

01:39:46   but

01:39:47   we

01:39:47   were

01:39:47   fortunate

01:39:47   to

01:39:47   have

01:39:48   a

01:39:48   couple

01:39:49   decades

01:39:49   worth

01:39:49   of

01:39:49   customers

01:39:50   to

01:39:50   reference

01:39:51   and

01:39:51   to

01:39:51   say

01:39:52   hey

01:39:52   these

01:39:53   are

01:39:53   our

01:39:54   customers

01:39:54   and

01:39:54   they're

01:39:55   your

01:39:55   customers

01:39:55   Apple

01:39:55   they're

01:39:56   also

01:39:56   your

01:39:56   customers

01:39:57   who

01:39:57   purchased

01:39:57   Macs

01:39:58   purchased

01:39:59   our

01:39:59   software

01:39:59   there

01:40:00   are

01:40:00   mutual

01:40:00   customers

01:40:01   and

01:40:01   we

01:40:02   certainly

01:40:02   don't

01:40:02   want

01:40:02   to

01:40:02   upset

01:40:02   them

01:40:03   but

01:40:03   probably

01:40:03   you

01:40:04   don't

01:40:04   want

01:40:04   to

01:40:04   upset

01:40:04   them

01:40:04   either

01:40:05   let's

01:40:06   figure

01:40:06   out

01:40:06   a

01:40:06   way

01:40:06   that

01:40:06   this

01:40:07   works

01:40:07   for

01:40:07   everybody

01:40:08   and

01:40:09   it

01:40:09   took

01:40:09   another

01:40:10   four

01:40:11   years

01:40:11   or so

01:40:11   but

01:40:12   in

01:40:13   the

01:40:13   interim

01:40:13   our

01:40:14   technology

01:40:14   continued

01:40:19   we

01:40:20   have

01:40:20   a

01:40:21   more

01:40:21   future

01:40:22   proof

01:40:22   set

01:40:23   of

01:40:23   technology

01:40:23   that

01:40:23   we

01:40:24   can

01:40:24   rely

01:40:24   on

01:40:25   without

01:40:25   needing

01:40:25   to

01:40:26   hack

01:40:26   the

01:40:26   operating

01:40:26   system

01:40:26   without

01:40:27   needing

01:40:27   to

01:40:27   do

01:40:27   things

01:40:27   that

01:40:28   Apple

01:40:28   doesn't

01:40:29   want

01:40:29   to

01:40:29   allow

01:40:29   yeah

01:40:30   without

01:40:31   putting

01:40:31   words

01:40:31   in

01:40:31   your

01:40:32   mouth

01:40:32   and

01:40:32   maybe

01:40:33   I'm

01:40:33   actually

01:40:33   paraphrasing

01:40:34   what you

01:40:34   actually

01:40:35   concluded

01:40:35   in

01:40:35   the

01:40:36   article

01:40:36   it

01:40:36   really

01:40:37   is

01:40:38   not

01:40:38   just

01:40:38   okay

01:40:39   they've

01:40:39   re-enabled

01:40:40   what used

01:40:40   to be

01:40:41   possible

01:40:41   it's

01:40:41   better

01:40:41   than

01:40:42   it

01:40:42   ever

01:40:42   was

01:40:42   because

01:40:43   it's

01:40:49   exactly

01:40:50   like

01:40:50   this

01:40:50   in

01:40:50   perpetuity

01:40:51   and

01:40:52   I'll

01:40:52   bet

01:40:52   you

01:40:52   can

01:40:53   think

01:40:53   of

01:40:53   edge

01:40:54   cases

01:40:54   that

01:40:54   aren't

01:40:55   really

01:40:55   documented

01:40:56   well

01:40:56   or

01:40:57   supported

01:40:57   you know

01:40:57   it

01:40:58   may

01:40:58   not

01:40:59   be

01:40:59   perfect

01:40:59   from

01:40:59   your

01:40:59   perspective

01:41:00   but

01:41:00   I

01:41:19   I'm

01:41:20   sort

01:41:20   of

01:41:21   looking

01:41:21   off

01:41:22   to

01:41:22   the

01:41:22   side

01:41:22   thinking

01:41:22   about

01:41:23   the

01:41:23   hassles

01:41:24   we've

01:41:24   had

01:41:24   of

01:41:24   switching

01:41:25   to

01:41:25   this

01:41:25   new

01:41:25   technology

01:41:26   so

01:41:26   there

01:41:26   certainly

01:41:27   are

01:41:27   downsides

01:41:28   for

01:41:28   us

01:41:28   but

01:41:28   broadly

01:41:29   yes

01:41:29   this is

01:41:30   a

01:41:30   phenomenal

01:41:31   outcome

01:41:32   and one

01:41:32   we're

01:41:32   very

01:41:32   happy

01:41:33   with

01:41:33   and one

01:41:33   we're

01:41:33   grateful

01:41:34   to

01:41:34   our

01:41:34   partners

01:41:35   at

01:41:35   Apple

01:41:35   who

01:41:35   worked

01:41:36   on

01:41:36   this

01:41:36   with

01:41:36   us

01:41:36   so

01:41:37   yeah

01:41:37   it's

01:41:37   something

01:41:38   where

01:41:38   the

01:41:39   future

01:41:39   is

01:41:39   something

01:41:40   that

01:41:40   we're

01:41:41   happy

01:41:41   about

01:41:41   and

01:41:42   it

01:41:42   was

01:41:49   last

01:41:49   year

01:41:50   I

01:41:50   joked

01:41:50   that

01:41:51   the

01:41:51   past

01:41:51   month

01:41:51   felt

01:41:52   like

01:41:52   a

01:41:52   year

01:41:52   but

01:41:52   last

01:41:53   year

01:41:53   felt

01:41:53   like

01:41:53   several

01:41:54   years

01:41:54   as

01:41:55   well

01:41:55   in

01:41:55   a

01:41:55   to

01:41:57   our

01:41:57   company

01:41:57   not

01:41:58   politically

01:41:58   but

01:41:58   to

01:41:59   our

01:41:59   company

01:41:59   but

01:42:00   you

01:42:00   guys

01:42:00   still

01:42:00   support

01:42:01   the

01:42:01   old

01:42:01   ones

01:42:02   too

01:42:02   because

01:42:02   you

01:42:02   guys

01:42:03   you

01:42:03   guys

01:42:03   also

01:42:04   like

01:42:04   a

01:42:04   lot

01:42:04   of

01:42:04   well

01:42:05   honestly

01:42:05   is

01:42:06   probably

01:42:06   why

01:42:06   you're

01:42:06   successful

01:42:07   is

01:42:08   you

01:42:08   recognize

01:42:08   I

01:42:08   mean

01:42:09   that

01:42:10   in

01:42:10   production

01:42:11   environments

01:42:11   people

01:42:12   are

01:42:12   slow

01:42:12   to

01:42:13   upgrade

01:42:13   to

01:42:13   things

01:42:13   so

01:42:14   you

01:42:14   guys

01:42:14   have

01:42:14   pretty

01:42:14   far

01:42:15   backward

01:42:15   support

01:42:16   for

01:42:16   macOS

01:42:16   I

01:42:17   don't

01:42:17   know

01:42:17   we're

01:42:18   back

01:42:18   to

01:42:18   we're

01:42:18   currently

01:42:19   back

01:42:19   to

01:42:19   macOS

01:42:19   11

01:42:20   our

01:42:20   I

01:42:21   remember

01:42:21   years

01:42:21   ago

01:42:22   Safari

01:42:22   stating

01:42:23   that

01:42:23   they

01:42:23   the

01:42:24   Safari

01:42:24   engineer

01:42:24   stating

01:42:25   they

01:42:25   supported

01:42:25   the

01:42:26   current

01:42:26   current

01:42:26   minus

01:42:27   one

01:42:27   and

01:42:27   current

01:42:27   minus

01:42:28   two

01:42:28   so

01:42:28   right

01:42:29   now

01:42:29   that

01:42:29   would

01:42:29   be

01:42:29   back

01:42:29   to

01:42:30   macOS

01:42:30   13

01:42:31   and

01:42:31   so

01:42:31   we're

01:42:32   we've

01:42:33   always

01:42:33   or

01:42:33   for

01:42:33   a

01:42:33   long

01:42:34   time

01:42:34   done

01:42:34   current

01:42:35   minus

01:42:35   three

01:42:36   and

01:42:36   currently

01:42:37   at the

01:42:37   moment

01:42:37   we're

01:42:38   doing

01:42:38   current

01:42:38   minus

01:42:38   four

01:42:39   just

01:42:39   because

01:42:39   of

01:42:39   the

01:42:40   way

01:42:40   that

01:42:41   we

01:42:41   don't

01:42:42   we

01:42:42   don't

01:42:42   want

01:42:43   to

01:42:43   drop

01:42:43   an

01:42:43   OS

01:42:43   just

01:42:44   to

01:42:44   drop

01:42:44   an

01:42:44   OS

01:42:44   we

01:42:45   drop

01:42:45   an

01:42:45   OS

01:42:45   because

01:42:46   we

01:42:46   no

01:42:46   longer

01:42:47   have

01:42:47   a

01:42:47   machine

01:42:47   that

01:42:47   we

01:42:47   can

01:42:48   test

01:42:48   on

01:42:48   or

01:42:49   because

01:42:49   some

01:42:49   fundamental

01:42:50   change

01:42:50   occurred

01:42:50   so

01:42:51   yeah

01:42:51   for

01:42:51   currently

01:42:52   we're

01:42:53   supporting

01:42:53   five

01:42:54   OSs

01:42:54   but

01:42:55   we're

01:43:03   those

01:43:03   older

01:43:03   OSs

01:43:04   and

01:43:04   we

01:43:04   will

01:43:04   still

01:43:05   sell

01:43:05   that

01:43:06   to

01:43:06   you

01:43:06   and

01:43:06   we

01:43:06   can

01:43:06   still

01:43:06   support

01:43:07   the

01:43:07   product

01:43:07   without

01:43:08   needing

01:43:08   to

01:43:09   do

01:43:09   too

01:43:09   much

01:43:09   but

01:43:10   yeah

01:43:10   I

01:43:10   do

01:43:11   think

01:43:11   it's

01:43:12   especially

01:43:12   in

01:43:13   music

01:43:13   production

01:43:13   in

01:43:14   audio

01:43:14   people

01:43:15   are

01:43:15   hesitant

01:43:16   to

01:43:16   update

01:43:16   their

01:43:17   systems

01:43:17   because

01:43:17   if

01:43:18   you're

01:43:18   making

01:43:19   money

01:43:19   off

01:43:19   your

01:43:19   system

01:43:20   you

01:43:20   don't

01:43:20   want

01:43:20   to

01:43:20   break

01:43:21   it

01:43:21   just

01:43:21   to

01:43:22   get

01:43:22   the

01:43:22   latest

01:43:22   new

01:43:22   thing

01:43:23   if

01:43:23   it's

01:43:23   working

01:43:23   the way

01:43:24   it

01:43:24   is

01:43:24   it's

01:43:33   it's

01:43:33   always

01:43:33   been

01:43:34   true

01:43:34   but

01:43:34   I

01:43:34   think

01:43:35   if

01:43:35   your

01:43:35   history

01:43:36   with

01:43:37   using

01:43:37   computers

01:43:38   for

01:43:39   recording

01:43:39   audio

01:43:40   in

01:43:40   the

01:43:40   studio

01:43:40   or

01:43:40   something

01:43:41   like

01:43:41   it

01:43:41   really

01:43:41   does

01:43:42   go

01:43:42   back

01:43:42   to

01:43:43   the

01:43:43   90s

01:43:44   there

01:43:44   really

01:43:45   was

01:43:45   a

01:43:45   hey

01:43:45   don't

01:43:46   change

01:43:46   anything

01:43:46   on

01:43:47   this

01:43:47   system

01:43:47   everything

01:43:47   is

01:43:48   working

01:43:48   right

01:43:48   now

01:43:48   don't

01:43:49   touch

01:43:49   a

01:43:49   thing

01:43:49   do

01:43:51   you

01:43:51   guys

01:43:51   is

01:43:52   it

01:43:52   a

01:43:52   has

01:43:52   it

01:43:53   been

01:43:53   tricky

01:43:54   maintaining

01:43:54   support

01:43:55   with

01:43:55   Intel

01:43:55   Macs

01:43:56   because

01:43:56   for

01:43:56   the

01:43:56   most

01:43:57   part

01:43:57   most

01:43:57   software

01:43:58   for

01:43:58   the

01:43:58   Mac

01:43:59   really

01:43:59   has

01:44:00   Apple

01:44:01   has

01:44:02   always

01:44:02   handled

01:44:02   these

01:44:03   architectural

01:44:03   transitions

01:44:04   so

01:44:04   well

01:44:05   and

01:44:06   most

01:44:06   software

01:44:07   that

01:44:07   most

01:44:07   people

01:44:07   use

01:44:08   really

01:44:08   doesn't

01:44:09   have

01:44:09   to

01:44:09   worry

01:44:10   it

01:44:10   just

01:44:10   update

01:44:11   what

01:44:11   hardware

01:44:12   it's

01:44:13   on

01:44:13   and

01:44:13   have

01:44:14   Xcode

01:44:15   amid

01:44:15   a

01:44:15   universal

01:44:16   binary

01:44:16   and

01:44:16   that's

01:44:16   it

01:44:17   but

01:44:17   for

01:44:17   you

01:44:18   guys

01:44:18   is

01:44:18   it

01:44:18   low

01:44:19   enough

01:44:19   level

01:44:19   that

01:44:20   the

01:44:20   difference

01:44:20   between

01:44:20   Intel

01:44:21   and

01:44:21   Apple

01:44:21   Silicon

01:44:21   is

01:44:22   different

01:44:22   it's

01:44:23   definitely

01:44:24   a

01:44:24   concern

01:44:24   it's

01:44:25   not

01:44:25   much

01:44:25   of

01:44:25   one

01:44:26   you're

01:44:26   absolutely

01:44:26   right

01:44:27   that

01:44:27   the

01:44:27   tools

01:44:28   that

01:44:28   Apple

01:44:28   provides

01:44:28   make

01:44:29   it

01:44:29   such

01:44:29   that

01:44:29   we

01:44:29   don't

01:44:30   need

01:44:30   to

01:44:30   worry

01:44:30   about

01:44:30   it

01:44:30   most

01:44:30   of

01:44:31   the

01:44:31   time

01:44:31   but

01:44:32   today

01:44:32   actually

01:44:32   we

01:44:33   had

01:44:33   a

01:44:33   release

01:44:33   an

01:44:34   audio

01:44:34   hijack

01:44:34   update

01:44:34   audio

01:44:35   hijack

01:44:35   4.5

01:44:36   which

01:44:36   improves

01:44:37   our

01:44:37   transcribe

01:44:38   block

01:44:38   we have

01:44:38   a

01:44:38   transcription

01:44:39   block

01:44:39   that

01:44:40   takes

01:44:40   similar

01:44:41   to

01:44:42   what

01:44:42   we

01:44:42   were

01:44:42   describing

01:44:43   with

01:44:43   listen

01:44:43   later

01:44:43   takes

01:44:44   audio

01:44:45   and

01:44:45   turns

01:44:45   it

01:44:45   into

01:44:45   text

01:44:46   and

01:44:47   we

01:44:47   updated

01:44:48   that

01:44:48   to

01:44:48   be

01:44:48   faster

01:44:49   and

01:44:49   the

01:44:49   updates

01:44:50   are

01:44:50   based

01:44:51   on

01:44:51   Metal

01:44:52   which

01:44:52   is

01:44:52   Apple's

01:44:52   compute

01:44:53   framework

01:44:54   that

01:44:54   speeds

01:44:55   things

01:44:55   up

01:44:55   on

01:44:56   Apple

01:44:57   Silicon

01:44:57   and

01:44:57   there

01:44:57   is

01:44:58   support

01:44:58   for

01:44:58   Metal

01:44:59   on

01:44:59   Intel

01:44:59   but

01:45:00   it's

01:45:01   only

01:45:01   on

01:45:01   a

01:45:02   small

01:45:02   number

01:45:02   of

01:45:03   machines

01:45:03   and

01:45:04   so

01:45:04   we

01:45:04   didn't

01:45:04   have

01:45:04   enough

01:45:05   of

01:45:05   a

01:45:05   test

01:45:05   bed

01:45:05   that

01:45:05   we

01:45:06   were

01:45:06   confident

01:45:06   shipping

01:45:08   that

01:45:08   update

01:45:08   for

01:45:09   Intel

01:45:09   shipping

01:45:09   that

01:45:09   improvement

01:45:10   for

01:45:10   Intel

01:45:11   so

01:45:11   that's

01:45:12   that's

01:45:12   one

01:45:12   spot

01:45:13   that's

01:45:13   actually

01:45:13   probably

01:45:13   the

01:45:14   first

01:45:14   spot

01:45:14   that

01:45:14   I've

01:45:14   seen

01:45:15   where

01:45:15   we've

01:45:16   had

01:45:16   to

01:45:16   say

01:45:16   you know

01:45:16   this

01:45:17   it

01:45:18   works

01:45:18   on

01:45:18   Intel

01:45:18   the

01:45:19   transcribed

01:45:19   block

01:45:19   works

01:45:20   on

01:45:20   Intel

01:45:20   but

01:45:21   we've

01:45:21   tested

01:45:21   it

01:45:22   on

01:45:22   Intel

01:45:22   and

01:45:22   it's

01:45:22   slow

01:45:23   on

01:45:23   Intel

01:45:23   and

01:45:24   here's

01:45:24   something

01:45:24   where

01:45:25   we

01:45:25   looked

01:45:25   at

01:45:25   if

01:45:26   we

01:45:26   could

01:45:26   make

01:45:26   it

01:45:26   faster

01:45:26   on

01:45:27   Intel

01:45:27   and

01:45:28   we're

01:45:28   not

01:45:28   confident

01:45:28   enough

01:45:29   to

01:45:29   do

01:45:29   it

01:45:29   because

01:45:30   we

01:45:30   haven't

01:45:30   been

01:45:30   able

01:45:30   to

01:45:30   test

01:45:31   it

01:45:31   enough

01:45:31   so

01:45:31   that's

01:45:31   probably

01:45:32   the

01:45:32   first

01:45:32   functionality

01:45:32   where

01:45:33   we've

01:45:33   had

01:45:33   to

01:45:33   say

01:45:33   this

01:45:34   is

01:45:34   only

01:45:34   for

01:45:35   Apple

01:45:35   Silicon

01:45:35   or

01:45:35   this

01:45:35   is

01:45:36   primarily

01:45:36   for

01:45:36   Apple

01:45:37   Silicon

01:45:37   but

01:45:38   the

01:45:38   thing

01:45:38   is

01:45:38   that

01:45:38   Apple

01:45:39   Silicon

01:45:39   is

01:45:39   now

01:45:39   that

01:45:40   also

01:45:40   dates

01:45:40   to

01:45:41   2020

01:45:41   so

01:45:42   we're

01:45:42   four

01:45:43   and

01:45:43   a

01:45:43   half

01:45:43   almost

01:45:44   five

01:45:44   years

01:45:44   into

01:45:44   that

01:45:44   transition

01:45:45   the

01:45:46   number

01:45:46   of

01:45:46   Intel

01:45:46   machines

01:45:47   is

01:45:47   dropping

01:45:58   older

01:45:58   machines

01:45:58   this

01:45:59   is

01:45:59   just

01:45:59   that's

01:46:00   sort

01:46:00   of

01:46:00   the

01:46:00   one

01:46:00   edge

01:46:01   case

01:46:01   where

01:46:01   it's

01:46:01   something

01:46:02   where

01:46:02   we

01:46:02   said

01:46:02   now

01:46:02   this

01:46:03   this

01:46:03   is

01:46:04   it'll

01:46:04   run

01:46:04   on

01:46:04   Intel

01:46:05   but

01:46:05   we

01:46:05   don't

01:46:05   recommend

01:46:05   it

01:46:05   we

01:46:06   recommend

01:46:06   Apple

01:46:06   Silicon

01:46:06   for

01:46:07   this

01:46:07   but

01:46:07   broadly

01:46:08   yeah

01:46:08   it's

01:46:08   it's

01:46:09   something

01:46:09   where

01:46:09   Apple

01:46:09   has

01:46:09   done

01:46:10   a

01:46:10   very

01:46:10   good

01:46:10   job

01:46:11   of

01:46:11   handling

01:46:11   that

01:46:11   transition

01:46:12   between

01:46:13   the

01:46:13   platforms

01:46:14   I

01:46:15   I don't

01:46:17   know how

01:46:17   much of a

01:46:18   digression

01:46:18   I want to

01:46:18   go on

01:46:19   I've

01:46:19   always had

01:46:20   a hard

01:46:20   time

01:46:20   remembering

01:46:21   a lot

01:46:22   of the

01:46:23   especially

01:46:23   once they

01:46:24   shifted

01:46:24   from

01:46:24   the

01:46:25   cats

01:46:25   to

01:46:26   the

01:46:26   California

01:46:26   places

01:46:27   remembering

01:46:28   the

01:46:29   name

01:46:30   of the

01:46:30   macOS

01:46:31   release

01:46:31   with the

01:46:31   version

01:46:32   number

01:46:32   the

01:46:32   names

01:46:33   just

01:46:33   go right

01:46:34   through

01:46:34   my

01:46:34   head

01:46:34   I

01:46:34   mean

01:46:35   I'm

01:46:35   lucky

01:46:35   if I

01:46:36   remember

01:46:36   too

01:46:36   the

01:46:37   current

01:46:37   one

01:46:37   Sequoia

01:46:38   and

01:46:39   Sonoma

01:46:40   was the

01:46:40   last

01:46:40   one

01:46:40   and

01:46:41   after

01:46:41   honestly

01:46:42   I've

01:46:42   already

01:46:42   forgotten

01:46:43   all the

01:46:43   other

01:46:43   ones

01:46:43   which

01:46:44   one's

01:46:44   which

01:46:44   so

01:46:45   I

01:46:45   wrote

01:46:46   recently

01:46:47   and I

01:46:48   should

01:46:48   I

01:46:48   don't

01:46:50   little

01:46:50   stupid

01:46:50   hacks

01:46:51   and

01:46:51   scripts

01:46:51   on

01:46:52   Daring

01:46:52   Fireball

01:46:52   as much

01:46:52   as I

01:46:53   did

01:46:53   in the

01:46:53   early

01:46:53   days

01:46:53   but I

01:46:54   want to

01:46:54   get back

01:46:54   to it

01:46:54   because I

01:46:55   think it's

01:46:55   very fun

01:46:55   and I

01:46:56   want to

01:46:56   share this

01:46:57   one but I

01:46:57   wrote a

01:46:58   little script

01:46:58   that I

01:46:59   can anytime

01:46:59   I want to

01:47:00   just invoke

01:47:00   it and it

01:47:01   just shows

01:47:01   me a list

01:47:02   of every

01:47:02   single version

01:47:03   of macOS

01:47:03   10 and

01:47:04   the name

01:47:05   and the

01:47:06   year it

01:47:06   came out

01:47:06   but so

01:47:07   to make

01:47:08   it I

01:47:09   had to

01:47:09   do the

01:47:09   research

01:47:10   and I

01:47:10   was

01:47:10   going

01:47:10   back

01:47:11   and

01:47:11   like

01:47:12   there's

01:47:12   a bunch

01:47:12   of places

01:47:13   on the

01:47:13   web

01:47:13   where you

01:47:13   can look

01:47:14   this stuff

01:47:14   up like

01:47:15   wikipedia is

01:47:15   it's aces

01:47:16   for this

01:47:17   but I

01:47:18   realized that

01:47:19   there was

01:47:19   only

01:47:20   one version

01:47:22   one major

01:47:23   version of

01:47:23   macOS 10

01:47:24   that supported

01:47:24   power pc

01:47:26   after the

01:47:27   intel

01:47:27   transition

01:47:27   I think

01:47:28   it was

01:47:28   10.7

01:47:29   10 or

01:47:30   10.7

01:47:30   yeah 10.6

01:47:31   or 10.7

01:47:32   I think

01:47:32   it was like

01:47:33   10.6

01:47:34   came out

01:47:35   after the

01:47:36   transition

01:47:37   was announced

01:47:38   but it was

01:47:39   power pc

01:47:39   only

01:47:40   but it

01:47:40   was during

01:47:41   the 10.6

01:47:41   cycle

01:47:42   that they

01:47:43   came out

01:47:43   with the

01:47:44   first intel

01:47:44   max

01:47:45   like 10.6

01:47:45   4 was

01:47:46   the first

01:47:47   one

01:47:47   or maybe

01:47:47   it was

01:47:48   10.5

01:47:48   4 but

01:47:49   whatever it

01:47:50   was

01:47:50   then the

01:47:51   next major

01:47:52   number

01:47:52   was the

01:47:53   last one

01:47:54   that supported

01:47:54   power pc

01:47:55   max

01:47:55   and I was

01:47:56   like that's

01:47:56   crazy

01:47:57   that they only

01:47:58   dropped

01:47:58   power pc

01:47:59   very quickly

01:47:59   right

01:48:00   but it

01:48:01   it was

01:48:02   quickly

01:48:02   inversion

01:48:03   numbers

01:48:03   but my

01:48:04   script

01:48:04   and this

01:48:05   might be

01:48:05   why I

01:48:06   added the

01:48:06   years

01:48:07   to the

01:48:07   output of

01:48:07   the thing

01:48:08   I built

01:48:08   is

01:48:09   it was

01:48:09   actually

01:48:10   a long

01:48:10   number

01:48:10   of years

01:48:11   because it

01:48:12   was right

01:48:13   at the

01:48:13   time

01:48:14   where even

01:48:14   though the

01:48:15   the shift

01:48:16   from power

01:48:16   pc to

01:48:17   intel

01:48:17   was very

01:48:18   exciting

01:48:18   it was

01:48:19   right around

01:48:20   when the

01:48:20   iphone came

01:48:21   out and

01:48:21   mac os

01:48:22   releases

01:48:22   slowed

01:48:23   I mean

01:48:24   they famously

01:48:24   delayed

01:48:25   I think

01:48:26   10

01:48:26   7

01:48:27   whichever

01:48:27   was the

01:48:28   one that

01:48:28   was supposed

01:48:28   to come

01:48:29   out in

01:48:29   around

01:48:29   june

01:48:30   around

01:48:30   the same

01:48:31   time as

01:48:31   the original

01:48:31   iphone

01:48:32   at

01:48:32   wwdc

01:48:33   in

01:48:33   2007

01:48:34   steve

01:48:35   jobs

01:48:35   put out

01:48:36   one of

01:48:36   his

01:48:36   little

01:48:36   steve

01:48:38   notes

01:48:39   from steve

01:48:39   or whatever

01:48:40   saying

01:48:40   it's all

01:48:41   hands on

01:48:42   deck to

01:48:42   ship the

01:48:42   iphone

01:48:43   so for

01:48:43   the iphone

01:48:43   that was

01:48:44   10.5

01:48:44   that was

01:48:45   leopard

01:48:45   all right

01:48:45   that got

01:48:46   delayed by

01:48:46   the iphone

01:48:47   then 10.6

01:48:48   was the last

01:48:49   power pc

01:48:49   supporting one

01:48:50   right

01:48:50   so that

01:48:51   i was

01:48:52   i was off

01:48:52   one

01:48:52   so 10.5

01:48:53   was the

01:48:54   transitional

01:48:54   one

01:48:55   and was

01:48:55   the one

01:48:56   that was

01:48:56   late

01:48:56   and then

01:48:57   but that

01:48:58   so it

01:48:58   was it

01:48:58   was multiple

01:48:59   years of

01:49:00   support of

01:49:01   the current

01:49:01   version of

01:49:02   mac os

01:49:02   but it's

01:49:04   it

01:49:04   i've noticed

01:49:06   that they've

01:49:07   gotten mac os

01:49:08   on this

01:49:08   like clockwork

01:49:10   annual schedule

01:49:11   just like

01:49:11   ios

01:49:12   in recent

01:49:13   years

01:49:13   but i've

01:49:14   forgotten

01:49:14   how irregular

01:49:15   those updates

01:49:16   were for a

01:49:17   long time

01:49:17   in the middle

01:49:18   especially

01:49:18   when the

01:49:19   company's

01:49:20   was smaller

01:49:21   and wasn't

01:49:23   so good at

01:49:24   walking and

01:49:24   chewing gum

01:49:25   at the same

01:49:25   time and

01:49:26   the a

01:49:26   number one

01:49:27   priority was

01:49:28   the iphone

01:49:28   and ios

01:49:29   but it

01:49:31   does make

01:49:31   me think

01:49:32   that one

01:49:35   of these

01:49:35   years we're

01:49:36   going to get

01:49:36   an announcement

01:49:37   at wwdc

01:49:38   that this is

01:49:38   the last

01:49:39   version of

01:49:39   intel or do

01:49:40   you i don't

01:49:40   even know how

01:49:41   they'll do it

01:49:41   this time

01:49:42   will they

01:49:42   say it'll

01:49:42   be the next

01:49:43   one that just

01:49:44   says this is

01:49:44   only for apple

01:49:45   silicon yeah

01:49:45   right that might

01:49:47   be so i

01:49:47   wouldn't be

01:49:47   surprised if

01:49:48   this is the

01:49:48   year i get

01:49:49   no little

01:49:49   birdie info

01:49:50   i don't know

01:49:51   but it's i

01:49:52   really don't

01:49:53   but i it

01:49:54   doesn't seem

01:49:54   like it would

01:49:55   even be

01:49:55   unreasonable

01:49:56   at this point

01:49:57   that if in

01:49:58   2025 at

01:50:00   wwdc and

01:50:02   maybe they

01:50:03   won't and

01:50:03   i guess because

01:50:04   they don't like

01:50:05   putting bummer

01:50:06   like sad

01:50:07   trombone noise

01:50:08   in a keynote

01:50:09   that will have

01:50:10   to wait until

01:50:11   after the keynote

01:50:12   when people start

01:50:13   installing the

01:50:14   developer beta

01:50:15   and they're like

01:50:15   holy shit this is

01:50:16   only for apple

01:50:16   silicon

01:50:17   but i wouldn't

01:50:18   be surprised if

01:50:19   this is the

01:50:19   year when they

01:50:20   say that because

01:50:20   it's not even

01:50:21   going to come

01:50:21   out till

01:50:21   october

01:50:22   probably

01:50:23   i don't

01:50:24   problem the

01:50:25   the last

01:50:25   they were selling

01:50:26   the mac pro

01:50:27   until 2023

01:50:29   that's true

01:50:31   i'm not quite

01:50:32   that's only a

01:50:33   two-year-old

01:50:34   computer that

01:50:35   that won't be

01:50:35   supported if

01:50:36   they yeah i

01:50:37   don't know i

01:50:38   it's not something

01:50:39   we were you

01:50:39   asked the question

01:50:40   it's not something

01:50:40   we're terribly

01:50:41   worried about

01:50:42   because we

01:50:43   haven't had to

01:50:43   say oh this

01:50:44   right this supports

01:50:45   mac os 15 but

01:50:46   only on apple

01:50:47   silicon it just

01:50:48   hasn't been an

01:50:48   issue but yeah

01:50:49   sooner sooner or

01:50:50   later they are

01:50:50   going to ship an

01:50:51   os that no longer

01:50:52   supports intel i

01:50:53   don't have i don't

01:50:54   have a good sense of

01:50:55   when yeah maybe

01:50:56   from apple's

01:50:57   perspective it's

01:50:58   really not that

01:50:59   big a deal to

01:51:00   keep going that

01:51:01   they really have

01:51:02   reached a place

01:51:03   in where 99% of

01:51:06   their probably more

01:51:07   99 point something

01:51:09   percent of their

01:51:10   software that even

01:51:12   apple writes is

01:51:13   hardware agnostic

01:51:15   and doesn't

01:51:16   really it's not

01:51:17   that much they're

01:51:17   not really wasting

01:51:18   much engineering

01:51:20   time at all

01:51:21   continuing to

01:51:22   support intel so

01:51:23   why not whereas

01:51:24   in those earlier

01:51:25   transitions especially

01:51:26   each one going

01:51:27   back i think was

01:51:28   more and more

01:51:29   where the big

01:51:29   chunks of the os

01:51:30   for performance

01:51:31   reasons were

01:51:32   certainly in the

01:51:33   68k to power pc

01:51:34   transition in

01:51:35   prehistoric times

01:51:38   huge chunks of

01:51:39   the os were

01:51:40   still written in

01:51:40   assembly code so

01:51:41   it wasn't a

01:51:42   surprise that they

01:51:44   tried to move

01:51:44   people quickly but

01:51:46   i don't know i had

01:51:48   another question about

01:51:49   this oh i know what

01:51:50   it was it was

01:51:51   basically that you

01:51:52   guys i think rogue

01:51:53   amoeba and what

01:51:53   you guys do and

01:51:55   the story of your

01:51:56   20 some year saga

01:51:57   which is very very

01:51:58   very close to the

01:52:00   i forget who

01:52:01   started first

01:52:01   daring fireball or

01:52:02   i think you beat

01:52:03   us by a month or

01:52:04   two september

01:52:04   2022 september

01:52:06   2002 was us and

01:52:07   what was yours

01:52:08   august 13th i

01:52:10   think 2000 okay

01:52:11   so yeah like six

01:52:11   weeks we started

01:52:12   six weeks after you

01:52:13   did yeah so very

01:52:14   very close which

01:52:15   is i don't know

01:52:16   it just feels right

01:52:17   just it seems right

01:52:18   but in those days

01:52:20   and you called it a

01:52:21   hack but you're

01:52:23   it's almost self

01:52:23   deprecating it's

01:52:25   it's like it was

01:52:27   by design and it's

01:52:29   been in very

01:52:30   interesting 20 years

01:52:31   in the industry and

01:52:32   apple and mac os

01:52:34   exemplifies it because

01:52:35   the iphone debuted

01:52:37   locked down and

01:52:38   sandboxed but the

01:52:40   transition that the

01:52:41   mac has taken one

01:52:42   step at a time

01:52:44   towards this model

01:52:45   that that insists

01:52:47   and guarantees

01:52:48   security and privacy

01:52:49   through things like

01:52:50   sandboxing and

01:52:51   apis and the lack

01:52:52   of software having

01:52:54   access not just to

01:52:55   the hardware but to

01:52:56   the internals of

01:52:58   other applications

01:52:59   applications that

01:53:00   was a feature of

01:53:03   mac os 10 and a

01:53:04   feature going back

01:53:06   to next step and

01:53:08   i'm i can't speak

01:53:10   to uh small talk

01:53:11   personally but in

01:53:13   the way that from

01:53:14   talking to developer

01:53:15   friends who that

01:53:17   small talk was this

01:53:18   sort of academic

01:53:20   something came out of

01:53:22   xerox park i'm almost

01:53:23   sure object oriented

01:53:25   system that by

01:53:27   design was sort

01:53:29   of from an era

01:53:29   when the users of

01:53:31   computers and the

01:53:32   programmers of

01:53:33   computers were sort

01:53:34   of the same like

01:53:35   the just go back to

01:53:36   the apple 2 or

01:53:37   what'd you get when

01:53:38   you booted up in

01:53:39   apple 2 you got like

01:53:40   a basic prompt

01:53:41   right the idea was

01:53:42   you didn't have to

01:53:43   type like basic to

01:53:45   start writing basic

01:53:46   you just started

01:53:47   typing 10 print

01:53:48   grouper's awesome

01:53:50   10 for 10 print

01:53:51   kmart sucks go to

01:53:52   20 run and

01:53:54   that's what you

01:53:55   got but the

01:53:57   small talk model

01:53:58   was meant that

01:53:59   you'd interface with

01:54:00   these objects within

01:54:01   software other people

01:54:03   wrote method

01:54:05   swizzling the whole

01:54:06   objective c system

01:54:08   was a different

01:54:09   programming language

01:54:10   but admittedly and

01:54:12   on the surface

01:54:12   greatly inspired

01:54:14   probably more than

01:54:15   anything by small

01:54:16   talk like the way

01:54:17   that it was the

01:54:18   frameworks worked

01:54:19   was way more

01:54:20   small talk inspired

01:54:22   than c the the

01:54:24   language that

01:54:25   objective c was

01:54:26   sort of based on

01:54:27   originally and so

01:54:28   the the fact that

01:54:30   your software in the

01:54:31   earliest days was

01:54:32   able to work was

01:54:33   it wasn't supported

01:54:34   but it wasn't

01:54:35   unsupported i think

01:54:36   it's fair to say

01:54:37   right the the the

01:54:39   mac itself was it

01:54:41   was a feature like

01:54:42   hey it's cool you

01:54:43   can write software

01:54:44   that pokes around

01:54:45   inside other

01:54:46   applications and

01:54:48   but it's a it's a

01:54:49   real trade-off like

01:54:50   we've lost something

01:54:51   that we can't do

01:54:53   that anymore because

01:54:53   it was super useful

01:54:55   and there were really

01:54:56   fun extensions the

01:54:58   whole haxy era i

01:55:00   mean you could a lot

01:55:02   of them weren't

01:55:03   useful they were just

01:55:04   fun but there were

01:55:04   ones that were fun i

01:55:05   don't know or useful

01:55:06   like the the bringing

01:55:08   back the way that

01:55:09   window shade worked in

01:55:10   classic mac os i

01:55:11   thought it was way

01:55:12   better than way more

01:55:14   useful than minimizing

01:55:15   to the dock because you

01:55:16   could do the opposite

01:55:17   you double click to

01:55:18   look behind the

01:55:19   window and then

01:55:19   without moving the

01:55:20   mouse double click

01:55:21   again to make the

01:55:22   window shade go down

01:55:23   being able to have

01:55:24   extensions like that

01:55:25   that work inside other

01:55:27   software yes the risk

01:55:29   was well if you have a

01:55:30   bug in your extension

01:55:31   you could fuck up the

01:55:33   other application so

01:55:34   you see the trade-off

01:55:35   and apple sort of

01:55:36   started closing those

01:55:37   things off and you

01:55:38   don't get nobody

01:55:39   talks about method

01:55:40   swizzling anymore but

01:55:41   it wasn't it like oh

01:55:43   method swizzling was bad

01:55:44   and it the only thing

01:55:45   that it ever did was

01:55:46   corrupt the stability

01:55:47   of people's systems it

01:55:48   provided useful software

01:55:49   and the fact that you

01:55:52   guys were there are a

01:55:53   lot of soft there's a

01:55:54   lot of apps and

01:55:55   extensions from 20 years

01:55:57   ago from companies that

01:55:59   aren't around anymore

01:56:00   that's just the nature of

01:56:02   everything there's a lot

01:56:03   of restaurants that

01:56:04   aren't around from 20

01:56:05   years ago and i think

01:56:06   it's great that you guys

01:56:08   are but i think it's no

01:56:10   coincidence that you

01:56:10   guys had to keep moving

01:56:12   with apple as oh

01:56:13   absolutely yeah well

01:56:15   and and as i mentioned

01:56:16   earlier this is something

01:56:17   where you're right it was

01:56:18   a trade-off not just in

01:56:20   terms of stability but

01:56:21   also security that the the

01:56:23   the holes that were there

01:56:24   that enabled some of

01:56:25   these things also could

01:56:27   enable bad actors to steal

01:56:29   your data or access your

01:56:30   contacts or access your

01:56:32   email whatever right and

01:56:33   it makes sense especially

01:56:36   when you think about the

01:56:37   phone but even even your

01:56:39   computer these devices have

01:56:41   so much information on

01:56:42   them that you want to be

01:56:43   secured and 20 30 years

01:56:45   ago we didn't really think

01:56:46   about it that way we

01:56:47   didn't think like oh what

01:56:48   if someone gets access to

01:56:49   my hard drive we thought

01:56:50   oh this is cool i'll i'll

01:56:52   be able to use window

01:56:53   shades on my windows and

01:56:55   more recently we've needed

01:56:56   to think the other way

01:56:57   because so much is on

01:56:59   there that you need to be

01:57:00   protected so yeah it's

01:57:01   something where we did

01:57:02   have to move move over

01:57:03   the years as apple did

01:57:05   yeah it used to be like oh

01:57:07   the default mac browser is

01:57:08   safari and most people like

01:57:10   it so it's the most

01:57:12   frequently used browser and

01:57:14   it stores its history file

01:57:16   in the home folder slash

01:57:19   library slash safari slash

01:57:23   bookmarks or history dot html

01:57:25   or whatever the but it was

01:57:27   just a very simple obvious

01:57:28   path to a file and the

01:57:30   contents of the file were

01:57:31   totally legible and any app

01:57:34   that wanted to could just

01:57:35   look inside your browser

01:57:36   history right and it's like

01:57:38   but it was useful because

01:57:40   you could write like a

01:57:41   utility like a third party

01:57:42   utility to help you search

01:57:44   your browser history there i

01:57:46   think it was from from

01:57:47   flexibits the chatology app

01:57:49   that used to search ichat

01:57:51   history ichat logs yeah

01:57:52   right because ichat logs were

01:57:55   stored but unencrypted in a

01:57:58   known location in a i maybe the

01:58:00   format wasn't open but it

01:58:02   wasn't you know it could be

01:58:03   backwards engineered and ichat

01:58:06   never really had good search

01:58:08   and messages still i think we

01:58:10   can all agree doesn't really

01:58:11   have a great search and so

01:58:13   there was a third party utility

01:58:15   called chatology that would

01:58:16   search your chat history and

01:58:19   apple didn't have to support it

01:58:20   they just had to make the chat

01:58:22   logs available not locked down

01:58:26   yeah and you can totally so we

01:58:28   can't have chatology anymore but

01:58:30   also which sucks but you can

01:58:32   totally see why we can't have

01:58:33   it anymore right because hey

01:58:36   any any software where you run

01:58:38   on your mac can just view your

01:58:40   chat history not good or could be

01:58:43   taken advantage of you know

01:58:44   absolutely well and that was that

01:58:46   was the the trade-off here was

01:58:48   that we're capturing audio from

01:58:50   other applications and our

01:58:52   customers want to do that but if

01:58:54   you leave holes that allow that

01:58:56   suddenly someone creates a tool

01:58:58   that is recording this chat

01:58:59   without us knowing it right and

01:59:01   passing it over to them so in the

01:59:03   case of in the case of something

01:59:05   like chatology i'd love it if

01:59:07   there if there were an api that

01:59:08   made it possible to search i

01:59:10   message logs in a secure fashion

01:59:13   it's i think there just wasn't

01:59:14   enough of a customer desire for

01:59:16   that and we were fortunate to have

01:59:18   this like i said two decade almost

01:59:20   two decade build-up of customers to

01:59:23   be able to point to and say hey

01:59:24   these people need this

01:59:26   functionality so let's work

01:59:28   together to make that possible

01:59:29   yeah and flexibits is a perfect

01:59:31   example for the products they

01:59:33   still have fantastical and card

01:59:35   hop for calendar and context where

01:59:37   apple has done that right there are

01:59:39   apis so that access your calendar

01:59:41   access your contacts in a secure

01:59:43   way absolutely right and with with a

01:59:45   system provided prompt that says

01:59:47   hey this application card hop wants

01:59:49   to access your address book

01:59:51   contents or contacts do you want to

01:59:53   allow it and if you don't click

01:59:55   allow it then card hop can't do what

01:59:58   it does and they haven't done that

02:00:01   for chat they could but that's

02:00:03   exactly what they've it's bottom line

02:00:06   that's basically what they've like

02:00:08   okay this is a real need for real

02:00:10   customers for audio recording we

02:00:12   should we should do the hard work to

02:00:15   make this possible for them in a way

02:00:17   that maintains all the privacy and

02:00:19   security that we want but also

02:00:21   enables the hey i need to record

02:00:23   audio from this app or else i can't

02:00:25   do my job yep well it was a good

02:00:28   story i will i will put it in the

02:00:29   show notes paul it's good to good to

02:00:30   be back i'm i'm glad to i'm glad to

02:00:34   provide you with some spring training

02:00:35   here it's so yeah all right you got a

02:00:37   show next week you're back on a

02:00:39   regular schedule now or what yeah yeah

02:00:41   we'll see next week all right