00:00:19 ◼ ► Avengers Assemble! Okay. Or something. I don't know. Some are fun. Some are fun indeed. Some are fun.
00:00:28 ◼ ► Some are... we had a conversation before the show about the Avengers, which is... Yes, and about
00:00:34 ◼ ► Banana Man. Yep. UK superhero Banana Man, who I had never heard of. No. Okay, so quick primer. Banana Man
00:00:42 ◼ ► was a superhero-like character from a comic called The Dandy. Banana Man was a boy and when he ate
00:00:52 ◼ ► a banana, he turned into a superhero called Banana Man. Yeah, potassium. We were talking about that before the show.
00:00:56 ◼ ► It's good for you, kids. I mean, it feels like maybe there's like some Popeye in there a little bit, you know?
00:01:02 ◼ ► Maybe this was like financed by the banana board or something? That's exactly what I was
00:01:06 ◼ ► going to say. It feels a little bit like some money from the banana sellers went toward this.
00:01:10 ◼ ► Oh, to be an adult and lose that innocence of childhood. There's always money in the banana
00:01:16 ◼ ► stand. In the banana stand, it's true. There always is. I have a snow-tall question to open today's show
00:01:21 ◼ ► correctly rather than what we just opened with. It comes from Ramon who asks, "What is the first thing
00:01:26 ◼ ► that you do to decompress after recording a podcast?" Oh, I'm curious about your answer here, too, but
00:01:33 ◼ ► I'll answer first. A lot of times when I finish a podcast, there's ancillary work to be done,
00:01:39 ◼ ► so I'm not allowed to decompress, right? So like for an incomparable podcast, when I finish, I collect
00:01:45 ◼ ► all the files, I have to upload the bootleg. If it's a TPK or something, we have video, I have to
00:01:51 ◼ ► take the video file that was done on the live stream and encode that and post it for the people
00:01:57 ◼ ► because members can get it as a video podcast. There's a whole... pass it on to the editor. There's
00:02:02 ◼ ► a whole bunch of steps that happen before I can even step away. And then for those, which are
00:02:09 ◼ ► usually in the evening, what I do to decompress is walk out like a zombie into my living room
00:02:15 ◼ ► and my wife and I will watch something on TV that does not require much of my brain, and that's about
00:02:20 ◼ ► it. For upgrade, lately it's been really tough because of our new video venture that we're doing.
00:02:29 ◼ ► When I'm done with upgrade, I mean, I will get up and like move my legs around and maybe get a cup
00:02:35 ◼ ► of tea or get something to drink or something like that, but then I come right back here
00:02:38 ◼ ► and get Mike's video file and my video file and put them together in Final Cut, and I look at the
00:02:43 ◼ ► show notes to see what we've got as our markers for clips that we might want to generate. And
00:02:48 ◼ ► right now I'm generating those clips and then passing them on to Jamie, our social media intern.
00:02:54 ◼ ► So yeah, usually after that it is like I'm making lunch or I'm walking the dog or some combination
00:03:04 ◼ ► thereof, but it is true, and I wonder if you find this, Mike, that after doing a podcast and having
00:03:10 ◼ ► that kind of intensity, my brain needs a break after that. It really does. You can feel like
00:03:21 ◼ ► I have that feeling sometimes, but rarely. I think I've been doing this for so long and so often,
00:03:30 ◼ ► I just carry on with whatever next thing is in my day. There are times where, you know,
00:03:36 ◼ ► like some Cortex episodes, me and Grey are like on the phone for like six hours, right? And after
00:03:42 ◼ ► those, I need a little bit of a break, but like when we're done with upgrade, today what I'll do
00:03:47 ◼ ► is I'll go do my journal because it's time for journaling. I'll pack up my bag and I'll go home.
00:03:51 ◼ ► Like that's a reasonable break. That's like me getting up and going and making myself lunch or
00:04:01 ◼ ► I have to work the rest of the day. So that much is true. I don't know. There's something about
00:04:08 ◼ ► you know, I'm doing the hosting and arbitrating between many panelists, but that one seems more
00:04:14 ◼ ► strenuous than, but this one, I still, you know, I still want to take a little bit of a break. I
00:04:20 ◼ ► don't want to remain seated and then just begin the video. I at least try to stretch my legs and,
00:04:25 ◼ ► and like I said, you know, have a, get a soda or whatever, just something to break the monotony.
00:04:44 ◼ ► That is, that's a lot. I've done it this way since the very beginning. So like, for me, this is,
00:04:50 ◼ ► it's just normal. But I do know that like, and I understand, like, it's, it's like, if you have any
00:04:54 ◼ ► long meeting, like if you have like a two hour meeting, like it's just a little tax. You want to,
00:04:59 ◼ ► you want to take a, you want to take a little refresher. So usually for me, that'll be a,
00:05:03 ◼ ► you know, something like walk the dog or, or, or make some lunch or just something to, to have,
00:05:07 ◼ ► like, cause also working at home, um, a lot of what I do is sort of like, uh, trying to create
00:05:14 ◼ ► little gaps, little refreshment gaps where it's like, okay, I'm going to stop doing this. I'm
00:05:18 ◼ ► going to take a little tiny gap and it doesn't have to be long even. And then I'm going to jump
00:05:22 ◼ ► into this next thing. Cause I want there to, I don't want to feel like I've just stayed on
00:05:25 ◼ ► the treadmill. I want to have a little bit more beyond that. Yeah. I mean, like there are lots
00:05:35 ◼ ► technique or whatever, like that you would, that you're supposed to work intensely, take a break,
00:05:39 ◼ ► quick and as they like, honestly, after, after sitting here for two hours doing this podcast,
00:05:43 ◼ ► the, I know that that final cut task right now is going to take some time. Yeah. And I want to give
00:05:50 ◼ ► myself a little bit of a gap before I sit back down to do that, you know, five minutes even,
00:06:01 ◼ ► all without a little bit of a gap is, is a bit much. So, um, yeah. Yeah. It's a good question.
00:06:11 ◼ ► difficulty can really vary between podcasts. Right? Like I don't, I, you know, if I talked to
00:06:19 ◼ ► Scott McNulty about a Star Trek episode or something like that, that's not, that's like,
00:06:23 ◼ ► not even work. It's not a problem. But if I'm, if I'm wrangling five panelists on the incomparable
00:06:29 ◼ ► or, you know, spending two hours in front of a video camera for twit for Mac break weekly,
00:06:36 ◼ ► right? Like that's the, those are more intense. That's a different thing. Because there's a more
00:06:47 ◼ ► answer a future episode of the show, just go to upgradefeedback.com and send us in a Snell talk.
00:06:53 ◼ ► Thank you to Ramon for that great question. I have some follow up for you, Jason Snow. I have quite a
00:06:58 ◼ ► few items of follow up for you today. I have more on the LOL emoji, if you could believe it. Great.
00:07:03 ◼ ► Anthony wrote in and said, I use an Australian English keyboard on iOS, and it seems to suggest
00:07:09 ◼ ► the same thing Mike is getting for British English. I get the same three emoji that Mike is getting.
00:07:15 ◼ ► So it's not just the British English keyboard, it's the Australian English keyboard as well.
00:07:20 ◼ ► So it seems like there's like some kind of anti non American English, like rhetoric going on here
00:07:27 ◼ ► with the emoji. I did want to give an update that in the newest beta, I guess this is kind of a
00:07:32 ◼ ► btale but the the ruffle, you know, we had the rolling on the floor laughing emoji that has been
00:07:38 ◼ ► replaced now to face with tears of joy, which is one of the original that should be in there.
00:07:45 ◼ ► So we are now just two down one to go. So what we're still hoping for here is the winking face
00:07:53 ◼ ► with tongue emoji to be replaced with grinning squinting face and then we'll be back to normal.
00:08:01 ◼ ► So slowly getting there. Grinning squinting face is the goal. That's what I'm wanting. Yeah.
00:08:15 ◼ ► lol or all. That is not an lol in the least. Neither was a rolling on the floor laughing.
00:08:22 ◼ ► No, it's got its own thing. That's a that's a ruffle is ruffle. lol lol is lol. That's just it.
00:08:41 ◼ ► There we go. We got it. We landed on it. I wanted to talk more about the less fun thing,
00:08:49 ◼ ► the online safety bill that I was talking about on the last episode. Oh, yay. I was both
00:08:55 ◼ ► saddened and understanding of the of how many people wrote in to tell me that they live in
00:09:01 ◼ ► the United Kingdom and had no idea this was happening, which was my experience too, right?
00:09:13 ◼ ► I posited a theory that this might be Apple's fault with the CSAM scanning. Yeah, I have received
00:09:27 ◼ ► the legislation impacting private messaging will damage this encryption as a variety of technologies
00:09:33 ◼ ► are emerging that could allow for scanning on issues such as child sexual abuse material
00:09:37 ◼ ► while retaining the privacy benefits afforded by end to end encryption. So after reading this,
00:09:52 ◼ ► of like, oh no, this can't be done. Now, this wasn't Apple's intention. I understand that.
00:09:57 ◼ ► But even without this technology having been implemented, it unlocked the Pandora's box that
00:10:04 ◼ ► we thought it was going to. When we were talking about this, whether a couple of years ago or
00:10:10 ◼ ► whatever, it was with this kind of stuff in mind that once you show that there is a way to do
00:10:17 ◼ ► on-device snooping, you have highlighted to anyone in around the world that this kind of technology
00:10:39 ◼ ► government feel like they are able to implement this and be able to say, hey, we're fine with
00:10:46 ◼ ► encryption. Right? As long as your, yeah, as long as your software is snooping on you before it gets
00:10:51 ◼ ► encrypted, we're okay with it. Yeah, this is the, we talked last week, it was the title, I think,
00:10:56 ◼ ► about the, that bring in the boffins moment, which is this belief that the, you know, tech wizards
00:11:02 ◼ ► will solve anything and something like this gives more ammunition to the bring in the boffins
00:11:10 ◼ ► argument. Right? Which is, we look, we didn't say you have to not encrypt things. We just said you
00:11:18 ◼ ► have to find a way to do what we want while also encrypting them is fine. You can do that,
00:11:29 ◼ ► And I just want to, you know, just as a point, my member of parliament is a member of the
00:11:34 ◼ ► Labour Party. Like this is a cross party thing, right? Like there, this isn't just like a Tory
00:11:41 ◼ ► thing, right? Like this is my, my main concern about this legislation is that there's, once it's
00:11:49 ◼ ► done, it's done because all governments are going to want this because of what it could allow them
00:11:54 ◼ ► to do. And there is no good or bad in this scenario. And if you're the minority parties
00:12:00 ◼ ► seeking power, which Labour absolutely is, you know, you're also trying to search. We talked
00:12:05 ◼ ► last week about how politicians don't want to ever be seen as, as being, they don't want to ruin your
00:12:10 ◼ ► your phone, but they also don't want to seem weak on, you know, fairly easy issues like protecting
00:12:16 ◼ ► us from terrorism and things like that. If you're the minority party running for power, the last
00:12:20 ◼ ► thing you want is to hand your opposition something like they're soft on child sex abuse materials and
00:12:26 ◼ ► terrorism. Yeah. And that's right. And that's just like an easy thing there. But, but then also it's
00:12:32 ◼ ► just like, I don't believe we have good and bad, um, like political parties. They, everything's a
00:12:41 ◼ ► level of gray and they would love to be able to snoop for whatever it is they need to snoop for
00:12:48 ◼ ► when they're in power, the same as whatever government might want it now. And I think that
00:12:52 ◼ ► we shouldn't have this technology implemented, but I fear that we, the genie is out of the bottle now.
00:13:05 ◼ ► That's pretty good, right? Because it basically just is Lionel M.L.S.C. now. The entire major
00:13:10 ◼ ► league soccer organization is just spearheaded by Lionel M.S.C. Uh, and it seems to have started
00:13:32 ◼ ► It's been going very well. I've got reporting from the Verge here. He says, while Apple did not
00:13:37 ◼ ► release specific numbers in a statement, Apple spokesperson, Tom Newmayors suggests, explained
00:13:43 ◼ ► that the week of July 19th to 26th had the quote three most watched matches ever on M.L.S.C's and
00:14:02 ◼ ► With viewers in almost 100 countries and regions around the world and the fans for those matches
00:14:20 ◼ ► Yeah. Uh, and I saw like, it feels like Apple was continuing to double down on the recent success
00:14:26 ◼ ► with like the multi platform of M.L.S. that they now have a new podcast and M.L.S. podcast called
00:14:35 ◼ ► offside of Taylor Twelman, who was a M.L.S. player sometime ago. And a commentator, one of the more
00:14:41 ◼ ► popular, I think TV commentators, Taylor Twelman. Yeah, I think so. Uh, so this is similar to like
00:14:47 ◼ ► the way that I look at this is like similar to their behind the scenes, like TV plus podcasts
00:14:51 ◼ ► where, because this is produced by, I think it's Apple and they're working with a production
00:14:56 ◼ ► company as well. They can just have access to, I guess, kind of anyone like the most recent episode
00:15:02 ◼ ► features, uh, is it your gay mass? Okay. Mass is the, is the owner of Inter Miami owner of
00:15:08 ◼ ► Inter Miami. Yeah. And yeah, this is like, he's a partner of Apple. Yep. Uh, Taylor Twelman is one
00:15:14 ◼ ► of Apple's top, I think, uh, commentary people for M.L.S. season pass. Uh, so now that you do a
00:15:20 ◼ ► podcast, it's all, you know, it's all, this is, this is what's really interesting about this deal,
00:15:25 ◼ ► even for people, uh, who roll their eyes at MLS and people outside the U S who roll their eyes
00:15:30 ◼ ► at it because it's a smaller league, a lower quality league and people inside the U S roll
00:15:34 ◼ ► their eyes at it because it's soccer. But what's really interesting about it is you've also got
00:15:39 ◼ ► this case where you've got a streaming platform in total alignment with the league. And what does
00:15:45 ◼ ► that mean? Like, and they're just starting to try, they're trying stuff and they're, they're
00:15:50 ◼ ► figuring it out and it's very interesting. And I am, I will tell you, I'm sure every other
00:15:57 ◼ ► sport league in the world is paying attention to this, right? Just because like, what does this
00:16:07 ◼ ► actually about soccer, uh, by Rory Smith called expected goals. Um, that that's about sort of
00:16:15 ◼ ► like the impact of money ball kind of thinking on soccer. And one of the points in the book is the
00:16:21 ◼ ► truth is that in any of these sports, um, there's a lot of followers. So they want to, people don't
00:16:33 ◼ ► resistance to change, resistant to change until the moment when somebody else does it. And if
00:16:40 ◼ ► somebody else does it and it looks good, then they feel free to do it and they'll immediately do it.
00:16:45 ◼ ► Um, and this MLS deal with Apple feels to me like a really great now somebody's doing it moment and
00:16:55 ◼ ► everybody else is going to pay attention to it. And if it works, they'll rip off the stuff that
00:17:00 ◼ ► works and they won't do the stuff that doesn't work. But I think that's what's so fascinating
00:17:04 ◼ ► about it is that the, the Apple is a streamer, um, and MLS as a league and they're like tightly
00:17:12 ◼ ► integrated, right? They are shoulder to shoulder on this product. This is, this is both of those
00:17:21 ◼ ► Which is, you should say like, we've, and we spoke about it at the time, we spoke about it
00:17:26 ◼ ► multiple times. This is just a thing that's not really ever happened in this way before.
00:17:30 ◼ ► Like getting rights is very different to like what Apple is doing with the MLS here, where they are
00:17:35 ◼ ► like, they are in lock step of each other over the, like the way things are presented, the movement
00:17:42 ◼ ► of the sport, right? Like they are actual real partners rather than just like a provider of
00:17:48 ◼ ► something, you know, like you, whether you're the provider of the sport or the provider of the
00:17:52 ◼ ► cables to put out the wall on, which is typically how these things are done, but Apple and the major
00:17:58 ◼ ► league soccer are effectively together on this one. Yeah. Yeah. And, and by the way, there are
00:18:04 ◼ ► rumors out there that Apple is talking to other soccer leagues too. Of course. Um, it's going to
00:18:10 ◼ ► be smaller ones. I don't know whether they're still rumored to be, um, talking to the Dutch league.
00:18:16 ◼ ► Um, but like they're, you know, they're interested in this and there could be synergies there as well.
00:18:22 ◼ ► Um, and as they learn things about dealing with soccer for MLS, they may go to other places too.
00:18:33 ◼ ► 10 years or 15 years, right? It's going to be radically different. And I mean, but how different
00:18:38 ◼ ► in a year, right? It could be, I mean, it's changing rapidly, but, but it's going to, but
00:18:44 ◼ ► where, where does it lead? What is it? It's more final form. Um, remains to be seen, but this is
00:18:49 ◼ ► something that is, uh, definitely worth everybody paying attention because it's going to give us
00:18:55 ◼ ► some clues about where this is all going. And a report from the sports business journal says
00:19:00 ◼ ► addressing the MLS board of governors just days before the world's greatest soccer player, Lionel
00:19:05 ◼ ► Messi would debut fit into Miami. Eddie Q smiled at the group and told them, boy, did you deliver.
00:19:11 ◼ ► And nearly five months into its first season with Apple holding its media rights, MLS executive and
00:19:17 ◼ ► owners both publicly and privately said they are very happy with the results so far. Yeah.
00:19:23 ◼ ► Speaking, I'm just going to put this out there because I thought it was such a great piece. Um,
00:19:28 ◼ ► Rory Smith, who is the soccer columnist who wrote the book that I'm reading soccer columnists for
00:19:33 ◼ ► the New York times and excellent writer, just a really good writer. And he wrote a column,
00:19:38 ◼ ► um, right before the world cup about the messy signing. And what he said was everybody in America
00:19:50 ◼ ► keeps talking about, and Jorge Mas talked about this, uh, that this is the moment like, oh,
00:19:55 ◼ ► this is the moment when America gets soccer and the Beckham signing was, this is the moment that
00:20:07 ◼ ► And that we've already passed that point. Um, not to say that there isn't much, much more growth
00:20:13 ◼ ► possible with MLS in terms of money and in terms of teams and in terms of professional soccer in
00:20:17 ◼ ► the United States, but the idea that people in soccer confuse, um, primacy for success.
00:20:29 ◼ ► And the idea there is everybody else in the world doesn't understand why soccer isn't the number one
00:20:34 ◼ ► sport in America and isn't the number one sport in Australia. Uh, and isn't the number one sport in
00:20:39 ◼ ► India and, uh, can't get over that to realize that they're successful. In fact, more Americans say
00:20:47 ◼ ► that they're a fan of whatever that means soccer than hockey now, right? Like, so it is moving up
00:20:53 ◼ ► in the ranks. Plus it's the second most popular participatory sport in America behind basketball.
00:21:00 ◼ ► So Rory Smith's point is basically America has already embraced soccer. It's got a league with
00:21:06 ◼ ► 29 teams and the quality is growing, even though it's not at the level of even like the French
00:21:12 ◼ ► league at this point, it's growing. And, uh, a deal like the Apple deal, I would say is it only
00:21:19 ◼ ► helps that case, but it's also a, I would say a soccer expert saying, look, everybody who's
00:21:26 ◼ ► waiting for that magical moment when the U S got soccer, like the U S got soccer, putting all of
00:21:31 ◼ ► the, uh, the major European leagues. They're all available in the U S on TV now and have been for
00:21:39 ◼ ► the last few years. Like the soccer culture in America is growing by leaps and bounds. And, and
00:21:45 ◼ ► if you're waiting for that magic moment where it's bigger than the NFL, let me tell you,
00:21:50 ◼ ► it's never going to happen and it doesn't need to be how it's judged. So, um, I think that the
00:21:55 ◼ ► Messi stuff has been a little overblown, but, um, but it's good for the league and it's good for its
00:22:00 ◼ ► visibility and it's good for the sport, um, in the U S and potentially out. I would imagine,
00:22:05 ◼ ► I really am waiting for that story of like the people in Latin America who are, who are getting
00:22:09 ◼ ► to watch Messi at a better time of day and, and, uh, and, uh, in, and how they like, uh, Apple
00:22:16 ◼ ► Spanish language broadcast people in Argentina, how are they feeling about it? Um, I haven't seen
00:22:24 ◼ ► Pontner, do you want to saddle up? Oh, uh, let me see. I, yeah. Okay. Saddle. Yep. All right.
00:22:36 ◼ ► Mark. Gorman has published the article that I look forward to every year, which is his,
00:22:41 ◼ ► what can we expect from Apple in the fall? And so usually these things we've heard some level of
00:22:48 ◼ ► them. Um, we've heard things that may or may not be in what Mark Gorman is talking about in his
00:22:54 ◼ ► newsletter, but this is, I always feel like a real good, like this is the yardstick for what we can
00:23:00 ◼ ► and cannot expect to come from Apple in September. I agree with regards to the iPhone and the Apple
00:23:06 ◼ ► watch. So I'm going to go through some of the things that Mark spoke about. So with the phones,
00:23:11 ◼ ► with kind of screen stuff, we're going to see the dynamic Island across all the phones. So the 15 to
00:23:16 ◼ ► 15, uh, plus pro and max will all have the dynamic Island now, but the pro phones are going to get a
00:23:24 ◼ ► new, a new display made from a new kind of process called low injection pressure over-molding LIPO.
00:23:32 ◼ ► When I originally read this, I was like, isn't this, they are no LTPO is what's in them right
00:23:38 ◼ ► now, which is about the, which is a different thing is LTPO. It allows the always on display.
00:23:44 ◼ ► It's something it's an acronym like that, but that is a completely different thing to what this is,
00:23:54 ◼ ► is it allows for the bezels to shrink. Currently the bezels on the pro phones is to a 2.2 millimeters.
00:24:00 ◼ ► This is going to bring it down to 1.5 millimeters. So all the time getting smaller and smaller and
00:24:05 ◼ ► smaller. If this becomes a thing, can we rename the room around up the LIPO section? We most
00:24:20 ◼ ► I think LIPO section. The segment you are currently in, in room around up, it may be the
00:24:25 ◼ ► only time we ever talk about this. So we will say that right now, this is the LIPO section of room
00:24:30 ◼ ► around up. Okay. Thank you. Thank you. This screen technology, LIPO, was first used by Apple in the
00:24:38 ◼ ► Apple watch series seven. And it was there again to like help them make the bezel smaller and
00:24:43 ◼ ► smaller on the screens. And Mark Gurman is also saying that he expects that Apple will use this
00:24:48 ◼ ► process with the iPad as well in the future. It's all just about like less and less and less
00:24:53 ◼ ► border required around a screen. Yeah. That's, that's bottom line here is Apple hates, the lead
00:24:58 ◼ ► of his piece was about this too, which I've thought for a while now, which is what is Apple's
00:25:03 ◼ ► vision of the ultimate iPhone? And the answer is no bezel, no cutouts, just screen. And so the,
00:25:14 ◼ ► like, reduced cutouts and the dynamic island and all that is part of it. And then always,
00:25:18 ◼ ► always just trying to get the bezel to be smaller. And, and I know there are people who will say,
00:25:24 ◼ ► come on, it's fine. Right. But Apple just doesn't think it's fine. Apple keeps thinking that
00:25:29 ◼ ► the less bezel, the better, and is spending a lot of time and resources trying to engineer
00:25:39 ◼ ► 2.2 millimeters to 1.5 millimeters, which those are both very small numbers, but one of them is
00:25:46 ◼ ► a lot smaller than the other one. And Apple cares, right? Apple cares. And I think people care. I
00:25:52 ◼ ► think, I think if you look at a back at a, an older phone that you use with a bigger bezel,
00:25:58 ◼ ► you would say, you would say, ew, gross. Right. Like even you might not, you get used to it real
00:26:04 ◼ ► fast, but I think going backward, you see it. Yep. And you know, this is like one of those
00:26:10 ◼ ► things like I could really appreciate of like, well, when you're a designer at Apple, you know,
00:26:14 ◼ ► you have all of the resources in the world available to you. And if you have a goal that
00:26:20 ◼ ► you want to achieve, you just keep taking chunks out of it until you get there. And this is another
00:26:24 ◼ ► one. There's still a bezel, but it's smaller. And then maybe in another five years, they'll come
00:26:29 ◼ ► across another process and they make it even smaller, right? They just keep going and going
00:26:33 ◼ ► and going until the edge of the phone screen is the edge of the phone. And that's it because who
00:26:40 ◼ ► wouldn't want that? It would be beautiful. The 15 and 15 plus will get quote major camera
00:26:46 ◼ ► improvements as well as the A16 chip, which is in the 14 pro. Remember the iPhone 14 did not get a
00:26:55 ◼ ► processor upgrade at all, right? Like it actually just stuck around, but this is going to be putting
00:27:00 ◼ ► the A16 into there. No detail on major camera improvements. Do you think it's going to be the
00:27:07 ◼ ► 48 megapixel sensor? I mean, it might be. It could be just rolling that in to the lower end model
00:27:15 ◼ ► and then upgrading the higher end model even further. Like that could be. My hope with that is
00:27:22 ◼ ► they put the 48 megapixel camera sensor everywhere and then actually unlock the true potential of
00:27:28 ◼ ► that. Cause I don't feel like we got it right with the 14 pro. Like the sensor is there and you can,
00:27:35 ◼ ► you know, you can take an image in certain circumstances or using other apps where you can
00:27:41 ◼ ► get the full sensor and it can look amazing and get some great detail out of it if it's processed
00:27:46 ◼ ► correctly. But I feel like I and many others were hoping that it would make some kind of leap in
00:27:54 ◼ ► like the overall image quality. And I don't think it has. I will actually say I've been kind of
00:27:58 ◼ ► frustrated recently with the 14 pro by adding that sensor in they need to enable the macro sensor
00:28:08 ◼ ► way too often for me and the macro quote unquote, which is the ultra wide, it doesn't look as good.
00:28:14 ◼ ► And so there are times where I'm trying to take a picture of something close up and it has to switch
00:28:18 ◼ ► over and then they end up with a worse photo because of the fact that I have the higher sensor.
00:28:23 ◼ ► So like, I don't really feel like I'm getting the benefit most of the time for a lot of the things
00:28:29 ◼ ► that I want to take pictures of. So I wonder if, I wonder if what they might do is put that high
00:28:36 ◼ ► end sensor on the lower end phones, but only have the two cameras like they have before.
00:28:48 ◼ ► And then use, so there would be a wide and a normal or an ultra wide and a wide, I don't even
00:28:58 ◼ ► know how they define them anymore, but imagine that and then they would essentially have a
00:29:02 ◼ ► virtual third camera, sort of like how there's a virtual fourth camera on the pro models now.
00:29:35 ◼ ► to call something iPhone math. Pro max, sure. Math, not so much. So anyway, I do wonder if
00:29:43 ◼ ► they might take that 48 and put it in the lower end phone, but the details of like, how does that,
00:29:52 ◼ ► how does that get used? And is there only one other camera on that unit and how did, you know,
00:29:59 ◼ ► does it look like it's a more, you know, they do the virtual camera thing where it uses all
00:30:02 ◼ ► the pixels or it bins them and all that. I don't know. Interesting idea. Major camera improvements
00:30:08 ◼ ► is very vague, but I think that would be my guess. Like I kind of doubt that they're going to invent
00:30:14 ◼ ► a new camera for the 15, right? More likely that it's a recycled camera from another device.
00:30:22 ◼ ► - Which and as well, like it would make sense to me then maybe why you would want to put the A16
00:30:28 ◼ ► in there, because you've got to imagine that there has to be some kind of like linking between this
00:30:34 ◼ ► higher quality camera sensor and the processor, right? So it can fully like work these two things
00:30:42 ◼ ► in tandem. - And if it's two cameras instead of three, they, you know, it's a little bit
00:30:45 ◼ ► decontented, it's a little bit cheaper, but they're still using the chip and they're still
00:30:50 ◼ ► maybe using that sensor and like, because again, Apple is great at recycling things, right? That's
00:30:58 ◼ ► how Apple is able to do everything that it does. It reuses a lot of the technology that it's got.
00:31:03 ◼ ► So if it's been making that sensor or buying that sensor and integrating it, and it's got the A16
00:31:09 ◼ ► and like it knows how to do all of that stuff and has been doing it for a year and now can roll it
00:31:14 ◼ ► down into another product, because then it's got the high-end stuff going into the Pro instead.
00:31:18 ◼ ► - And especially, you know, it would make sense this year because of the expected changes to the
00:31:25 ◼ ► Pro camera that you could get away with, although it's only been a year, you can put it in the
00:31:31 ◼ ► regular one. Now, this is where I'm going to quote this, on the Pro phones, there will be quote,
00:31:37 ◼ ► "major rear camera upgrades, including updated lenses and the ability to get a much wider range
00:31:43 ◼ ► of optical zoom on the largest model." Now, I don't know why Mark isn't saying periscope lens here,
00:31:50 ◼ ► but like, that's what we expect this to be. But this could be like one of those things where
00:31:57 ◼ ► no one is yet really sure how Apple's doing it, right? But like their own funny way, you know,
00:32:03 ◼ ► of making this work that nobody else has done before, or maybe they're just doing a periscope
00:32:12 ◼ ► "Oh, we thought it was going to be a periscope lens, but it turns out it's this other esoteric
00:32:19 ◼ ► so they're going to ship that." Like, yeah, there's the hedging here, or he knows some of the back-end
00:32:25 ◼ ► specs of it, but doesn't quite know the details of how they get there. - It's like, "I know that
00:32:30 ◼ ► there's going to be a wider range of optical zoom on the largest model, but I can't tell you how."
00:32:35 ◼ ► Like, we can all presume it, right? We're all presuming it, but if you don't, you know,
00:32:40 ◼ ► like you know the output, but you don't know the process of getting there. - For people who don't
00:32:45 ◼ ► know what we mean by periscope lens, this is how do you get a thin-ish phone to have more optical
00:32:53 ◼ ► characteristics? Because usually you need a longer lens to do more zoom, and how can you have a longer
00:32:59 ◼ ► lens? I mean, they already have the camera bump, and there's like the camera block with the bumps
00:33:04 ◼ ► on top of it, right? Like, you can extend out and you can get some of that, but ultimately you can't
00:33:10 ◼ ► have a phone with a giant lens sticking out of it. So what they do is they have a mirror that turns
00:33:17 ◼ ► the light sideways so that you can run some of the length of that optical path down the length of the
00:33:24 ◼ ► phone inside instead of the thickness of the phone. It's a very clever idea. Some other phones do that
00:33:31 ◼ ► too. - It's almost like magic to me, like how this actually works. Like, I understand it. I've seen
00:33:39 ◼ ► it done a bunch of times. I understand your explanation. I still don't fully know how it works,
00:33:44 ◼ ► you know what I mean? It's like, I believe it works, but I don't know exactly how it works.
00:33:48 ◼ ► Light works in mysterious ways. It's all optics. You see, Snell's law tells us that refraction is,
00:33:58 ◼ ► Oh, okay. I thought that... - No, Snell's law is real. It was not mine. I didn't make that law.
00:34:05 ◼ ► Previous Snell made that law for me. But yeah, light does fantastic, weird things, and you can
00:34:11 ◼ ► do stuff like flip it sideways so that you can have your lens and your optics happening inside
00:34:18 ◼ ► the phone body instead of right on the back. Samsung has done that and other phone manufacturers
00:34:23 ◼ ► have done that. It's a logical progression for the iPhone because Apple cares so much about camera
00:34:30 ◼ ► quality. Beyond a certain point, you just can't make the lenses any longer. So this is what you do.
00:34:42 ◼ ► that is going to make that phone that much more interesting. If it's really like a groundbreaking
00:34:49 ◼ ► iPhone camera that's way beyond what Apple has done before, that would be... It might drive a
00:34:54 ◼ ► lot of people into Pro Max Club, is what I'm saying. - I feel like it makes sense to me,
00:35:03 ◼ ► that it would just be in the Pro Max to make it the easiest on them because it would be
00:35:07 ◼ ► something new, complicated to make, and they have the space to build it into the phone more easily
00:35:12 ◼ ► because the phone is bigger. And honestly, we've spoken about this before, but this is how I could
00:35:17 ◼ ► imagine what you just said about, "Oh, it's such a big change. This is how they call it the ultra,
00:35:31 ◼ ► - This is the perfect time. I don't know if the rumors... I think it's unclear in its marketing,
00:35:36 ◼ ► so it's really hard to get that sense, but like if there's a periscope camera and it is vastly
00:35:41 ◼ ► beyond the quality of any iPhone camera ever before, I think it does it a disservice to call
00:35:47 ◼ ► it Pro Max, right? At that point, you really do want to call it ultra and say, "This is not just
00:35:53 ◼ ► a big pro. This is a whole huge step forward and you want to differentiate that." It'll probably
00:36:14 ◼ ► - By the way, I enjoy Mark Herman struggling like the rest of us in describing the benefit
00:36:23 ◼ ► - Yeah, he literally said they'll be snappier. And it's like, "God, the power of these chips is so
00:36:36 ◼ ► chips here too and all that. But I reached the point in the last couple of years where I'm not
00:36:42 ◼ ► sure it matters anymore. I mean, sometimes it will matter in detail if there's some incredibly
00:36:47 ◼ ► complex graphics thing or machine learning thing and all of that. And obviously, the increased
00:36:51 ◼ ► power increases the size of the platform that lets the software not just do things snappier,
00:36:58 ◼ ► but do things they couldn't do before because they would take an unreasonable amount of time.
00:37:06 ◼ ► it will be more power efficient. And so battery life will be better. Or they'll be able to take
00:37:12 ◼ ► some of that battery out in order to put the periscope camera in. I don't know. But it is
00:37:18 ◼ ► a struggle where he's just trying to say, "Look, there's going to be a new chip using the new
00:37:22 ◼ ► process." But he needs to say, "As a writer, you're always prompted to do this." But why?
00:37:31 ◼ ► "It'll be snappier." It's like, "Sure, sure it'll be. Yeah, it'll totally be snappier."
00:37:44 ◼ ► - The Pro phones are going to get titanium on the sides. So we're moving away from stainless steel
00:37:50 ◼ ► to titanium with a slight curve on the back glass. So the back glass will have more of a softer feel
00:38:04 ◼ ► - We don't know. They said it's going to have the frosted glass look, which is that muted look that
00:38:07 ◼ ► I don't really like on the Pro phones. So it sounds like they're keeping that. Titanium though.
00:38:12 ◼ ► Titanium is nice. My Apple Watch is titanium. It's light. It's very nice. And as we detailed in our
00:38:18 ◼ ► little science corner a few months ago, you can anodize titanium. So you don't have to do what
00:38:24 ◼ ► Apple did back in the day with the titanium power book and paint it and then have the paint flake
00:38:28 ◼ ► off. You actually anodize it and it's fine. And I've had this black titanium Apple Watch for two
00:38:33 ◼ ► years now, and it doesn't have any paint on it, and it doesn't chipped, and it's all still beautiful.
00:38:40 ◼ ► And what I'm saying is a big fan. My question is, just I'm going to put this out there. Maybe this
00:38:45 ◼ ► could be a draft item. You know how Apple talks about the medical grade, surgical grade? Sorry,
00:38:51 ◼ ► not medical, surgical grade stainless steel on the iPhone? What is the titanium? Is it like aerospace
00:38:58 ◼ ► grade titanium or something? Well, the aluminium they say is aircraft grade. Right. Like,
00:39:03 ◼ ► we got a new element. It's going to have an indicator of how, you know, because this is
00:39:11 ◼ ► Apple's marketing race. He's like, I know you all know about the periodic table. I know you look up
00:39:16 ◼ ► there and you see your aluminums and your titanium. Stainless steel, it's an alloy. It's not up there.
00:39:21 ◼ ► But be that as it may, what makes our titanium different? Well, and then they do the thing where
00:39:28 ◼ ► they're like, but it's not titanium. It's magic titanium. It's aerospace grade. It's impurities
00:39:34 ◼ ► have been filtered out, or it's a unique alloy of titanium and molybdenum. And it makes it so that
00:39:41 ◼ ► it reads your mind or whatever it is, you know, they're going to have, because even because Apple
00:39:46 ◼ ► masters of branding, everything's got a brand name. Well, almost everything, but you know,
00:39:52 ◼ ► the important stuff has a brand name. They can't just be satisfied with an element that's on the
00:39:59 ◼ ► periodic table, a common element. They have to explain why it's amazing. So it's just watch
00:40:05 ◼ ► grade. They use Apple watch great. Titanium on the iPhone. It's going to be, I'm going to tell you,
00:40:09 ◼ ► it's like, this is the same titanium that they use in making the international space station
00:40:19 ◼ ► I don't know. We'll see, but they'll do something. Mark my words. They'll do something.
00:40:32 ◼ ► Oh yeah. Right. See again, Hey, you look at the, you look at that periodic table and you see a you
00:40:36 ◼ ► and you're like gold. Okay. Whatever. It's like, no, we made great gold. We made the best gold.
00:40:44 ◼ ► And now best titanium coming to you. Now, do you remember some time ago, we were talking about the
00:40:52 ◼ ► buttons on the iPhone that they were maybe going to be going to solid state and be like the track
00:40:58 ◼ ► pad or whatever, right? Where they don't actually physically move that got canned. Right. But the,
00:41:04 ◼ ► there is something that has remained, which is the mute slash ring switcher, like the little
00:41:10 ◼ ► switch that you've got on the phone is going to become a button and it will be action button,
00:41:16 ◼ ► like maybe even called the action button. And this is a quote from Mark Gurman, Steve Moser at Mac
00:41:22 ◼ ► rumors discovered code in iOS 17 that hints at the possible options for this button. It suggests
00:41:28 ◼ ► you'll be able to choose among several possibilities. The standard mute switch mechanism,
00:41:32 ◼ ► a focus mode, like do not disturb launching the camera, turning on the flashlight or opening
00:41:37 ◼ ► features for accessibility or translating text. That sounds just like the action button on the
00:41:41 ◼ ► Apple watch ultra, right? Of like the kinds of things you can do with it. Programmable button.
00:41:45 ◼ ► And I'm here for it, right? Like that's, that's cool. There was all that debate about like,
00:41:50 ◼ ► Oh, ring switching people who are the magic ring switch people who can tell in the pocket, whether
00:41:54 ◼ ► it's switched one way or the other, which I can never remember. I spent Mike last week, I was
00:42:00 ◼ ► trying to see if my iPhone was muted and I spent a long time steering a control center, wondering
00:42:07 ◼ ► why there wasn't a mute item in control. So they're going to have to add it. Right. Right. Well,
00:42:11 ◼ ► so, so I had that moment because this is how much I use my iPhone versus my iPad. And I just
00:42:15 ◼ ► stared at it and I'm like, why isn't it there? Why isn't the little bell there? And then I,
00:42:18 ◼ ► I had an, after a minute I was like, Oh, iPhone, there's a switch on the side. And then I did the
00:42:23 ◼ ► switch and then, and then what ridiculous fishing or something started to make noise. And I was
00:42:27 ◼ ► like, Oh, cause I hate that. I hate how some things honor that the honor, the switch and don't play
00:42:33 ◼ ► anything unless you turn the switch off versus just honoring the volume setting bugs me. It's
00:42:37 ◼ ► inconsistent between apps. Anyway. Um, I had that moment and I thought, well, it won't be like this
00:42:42 ◼ ► soon, right? Pretty soon. That'll just be a button. And, uh, you can choose to have that button
00:42:47 ◼ ► toggle mute on and off or have it be something else and just put it in control center. Cause
00:42:52 ◼ ► as somebody who leaves the mute on all the time, I would really rather just have it on all the time
00:42:57 ◼ ► in control center and use that button for something else. Yeah. I mean, that would be the same for me,
00:43:02 ◼ ► right? Where like, actually if they did put it into software, then I'd be fine with it. Cause I
00:43:06 ◼ ► could just leave it in software and I know it's off all the time. I do like the ring switches
00:43:11 ◼ ► because it's easy for me to know it's always off. But if it's in software is realistically as simple
00:43:15 ◼ ► as that. As long as they leave it always off. Right. I mean, my, my, my Apple watch is always
00:43:19 ◼ ► off too. And I don't need a right. Like I don't need to switch for it. I just said, cause I don't
00:43:24 ◼ ► want the volume controls to be met to be doing this. Like I don't want that. Like I don't want
00:43:30 ◼ ► that. Right. Right. But if there's just a straight up mute, which there would be cause it's on the
00:43:41 ◼ ► noise and not noise all the time, then you would apply this button. And yes, I know you wouldn't
00:43:47 ◼ ► know the state, but like, I think it's better more broadly to have it be programmable. All I ask,
00:43:52 ◼ ► let me run a shortcut. I know you can do this in the Apple watch too. So like, just let me run a
00:43:57 ◼ ► shortcut from that and then I'll be happy. You know, that'd be awesome. Sounds, sounds great to
00:44:01 ◼ ► me. You mentioned it earlier, but price creases, uh, increases price creases. They're folding the
00:44:07 ◼ ► money. Uh, price increases are expected in some markets, maybe the U S as well. Uh, this is kind
00:44:13 ◼ ► of expected mainly in the pro phones, but could be across the whole thing. Right. And if there's an
00:44:18 ◼ ► ultra, right. Like that's a really great moment to increase the price of that phone even more.
00:44:32 ◼ ► include the first significant processor bumps since the S six in 2020. So there's been processes
00:44:38 ◼ ► every year, but they've been, you know, different configurations of the system on the chip as to
00:44:44 ◼ ► what it can do. But in that time period, that hasn't really been any kind of speed bump to
00:44:49 ◼ ► the Apple watch. The S nine would do that apparently. Yeah. I mean, that's great. It's good.
00:44:56 ◼ ► I feel okay about my Apple watch, but I'm sure it could be, you know, I'm sure at a certain point,
00:45:03 ◼ ► it won't be right. Right. We will reach that, like, uh, I guess it's snappier kind of moment
00:45:08 ◼ ► with the Apple watch, but right now, like a faster Apple watch, especially since it hasn't really
00:45:11 ◼ ► gotten a major bump in a while. I think that's good. Cause there's more that could be done on
00:45:16 ◼ ► the Apple watch if it had more capabilities, right? Like that we're still at that point where it's,
00:45:20 ◼ ► it's very limited cause it's in such a small space. And so there's more work to be done on
00:45:24 ◼ ► the Apple watch front and a dark titanium option for the Apple watch. Awesome. Possibly. Right.
00:45:35 ◼ ► possibility, but he doesn't really know, but it would be weird to me to, to rev the, the,
00:45:45 ◼ ► I will be surprised as to what they would offer at all. Right. Like what is the reason to do an Apple
00:45:51 ◼ ► watch ultra two a year after? Like what will, you know, like what are they going to tell you is in
00:45:56 ◼ ► this one and like, and I feel like an S nine chip, like that's not really it, you know, it's like,
00:46:02 ◼ ► what is the point of revving it, but being able to say such a success, you know, like we're
00:46:06 ◼ ► doubling down and it also now comes in black or whatever. It's like, Oh, okay. But what I really
00:46:11 ◼ ► want and what I hope they do is it actually comes in all of the colors. The phones come in. That's
00:46:17 ◼ ► what I want. Oh, that's a nice idea. Right. Because they're going to, it's you re presume
00:46:23 ◼ ► because we know because, well, boy, do we know that there's, you can add a titanium, right?
00:46:28 ◼ ► That they'll probably have multiple options for the phones, you know, like four or five options
00:46:35 ◼ ► for the phones. My hope would be that they would then offer this like a selection of those colors
00:46:40 ◼ ► for the Apple watch ultra too. Sure. That'd be neat because I would like choices. I would like
00:46:46 ◼ ► a gold one because that's who I am. Gold finger. Well, or wrist. This episode is brought to you
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00:49:39 ◼ ► - Because you're writing all your reviews. And as we move into review season, I would like to get a
00:49:43 ◼ ► lay of the land for your writing setup right now. I'm going to talk about apps, but I also want to
00:49:50 ◼ ► start this with like with two questions. One is which device do you currently do the bulk of your
00:49:57 ◼ ► writing on, especially when it comes to reviews? - So I've been doing the bulk of my writing
00:50:25 ◼ ► - It's like a little blue keyboard. Summer, my beloved memories of summer for the last 20 years
00:50:34 ◼ ► really are writing under the redwood tree in my backyard, sitting in a camp chair basically.
00:50:42 ◼ ► And so what I'd really like to say is that I've been doing a lot of writing on the Magic keyboard
00:50:49 ◼ ► on my iPad sitting out in the backyard, but it's been here in the Bay Area, it's been a cold summer.
00:51:16 ◼ ► and that will make me happy because I'll be in the shade of the redwood tree and it'll be great.
00:51:19 ◼ ► But for now I'm doing most of my work actually at my Mac and not anywhere else, so it's unusual for me.
00:51:35 ◼ ► And in the winter I usually do a lot of writing at, I do writing at my desk, but I also do a lot
00:51:42 ◼ ► of writing at the bar, in my kitchen. - In the kitchen, right? It's just like Jason goes down to the local
00:51:49 ◼ ► - Well, I mean, I used to go to Starbucks and write my Mac world column there and all that,
00:51:55 ◼ ► and I don't really do that anymore ever since the pandemic. But I have a little stand for my iPad
00:52:03 ◼ ► that goes in and then I use a Bluetooth keyboard and a Magic trackpad and I will sit there on a bar
00:52:11 ◼ ► stool or stand next to the bar, depending on how I'm feeling. And that's really great because it's
00:52:17 ◼ ► a shift, it's a mental shift where I'm somewhere else doing something else and I'm sort of like,
00:52:22 ◼ ► it sends a signal to my brain like, "The only reason you're here is writing, stop wasting time,
00:52:27 ◼ ► - Yeah, yeah. - "Get the words out now." But I just wrote a 2000 word piece last week that is forthcoming,
00:52:41 ◼ ► that, to get that signal to my brain that I need to switch gears, a lot of times what I'll do is
00:52:46 ◼ ► I actually put my headphones in, plug directly into the headphone jack on the, well, there's an
00:52:52 ◼ ► extension cord, but it's a headphone jack on my computer and I play music and I just, there's
00:52:58 ◼ ► something about writing where I've got the headphones in and I can't hear anything else and
00:53:01 ◼ ► I'm just focused. I've got the music playing and I'm writing. I'm usually listening to music on my
00:53:07 ◼ ► AirPods when I'm at the bar top in my kitchen or if I'm outside in the backyard too, it's a
00:53:14 ◼ ► cue for me to focus on that. Whereas when I'm just sort of doing other stuff, I usually just have the
00:53:19 ◼ ► music on speakers and stuff in my office. So it's a different, I'm trying to give my brain cues of
00:53:25 ◼ ► like, again, now is the time that you did all of these other things because it's time to write now.
00:53:32 ◼ ► So if you don't write now, why did you do all those other things? And that is a way of getting
00:53:45 ◼ ► Ah, it's a classic. I think we've dealt with this in Snell Talk before. I love writing to music that
00:53:53 ◼ ► I know by heart, which means it needs to be, there's a very specific category this is, which is
00:53:59 ◼ ► it's music that I know incredibly well. It is pop and rock music with lyrics, but it's the stuff
00:54:06 ◼ ► that I know by heart. So my brain is not tracking the lyrics and it's not in, it's not like riding
00:54:15 ◼ ► along with the song and enjoying the ride. And there's a little corollary here. So, so I don't
00:54:20 ◼ ► need to listen to instrumental. Sometimes I do listen to instrumental stuff or electronic stuff
00:54:24 ◼ ► or like stuff that doesn't have words, but a lot of times the playlists that I use the most are ones
00:54:30 ◼ ► that are just rock playlists. But here's a funny thing. If I don't use it for a while, I can't write
00:54:37 ◼ ► to it. So it has to be like, if it's novel, like I was playing the other day, I was playing a
00:54:44 ◼ ► playlist by a band I like, but I hadn't listened to it in a while. And I realized I couldn't use
00:54:51 ◼ ► it to write because it's been so long since I listened to those songs that every time a song
00:54:56 ◼ ► would come on and I'd be like, Oh, this song. And that is not what you want when you're writing.
00:55:05 ◼ ► driver of, you know, I'm listening to these, the songs are playing and I'm listening to them while
00:55:11 ◼ ► I'm also focused. And I could do that. So every year, it used to be on Last.fm, because I was
00:55:20 ◼ ► Scroblin' back in the day. I was Big Scrobblin' back in the day. And now it's just the Apple Music
00:55:28 ◼ ► charts at the end of the year that they do. But there are certain artists that crop up there that
00:55:35 ◼ ► it's like, why are you listening to this artist? And the answer is, Oh, yeah, that's one of my
00:55:40 ◼ ► playlists for when I'm writing. So it's like, why did you listen to Underneath Days by Bob
00:55:46 ◼ ► Mold 800 times last year? That's a song from 10 years ago. And the answer is, it's because the
00:55:52 ◼ ► Bob Mold playlist is one of my writing playlists. And so that song comes up all the time and it
00:55:56 ◼ ► gives me energy and I love it. And also I do it long enough that, you know, I've been using it
00:56:07 ◼ ► So obviously I'm assuming that nothing has changed with the app on your Mac and you're still using
00:56:12 ◼ ► BB Edit. Still writing in BB Edit, yeah. What about iOS? So my workflow there hasn't changed
00:56:19 ◼ ► very much. Although I think that if I spent more time on iOS, like later this summer, I will
00:56:26 ◼ ► probably, I'm always looking around because my workflow right now is still Dropbox based.
00:56:32 ◼ ► Essentially it's plain text in Dropbox. It's marked down in Dropbox. So I have a folder called
00:56:36 ◼ ► Stories and I can have them in BB Edit on my Mac and I can have them in whatever text editor app
00:56:42 ◼ ► I'm using on my iPad. I have been using OneWriter as my primary for a long time on the iPad and I
00:56:50 ◼ ► still use it as my primary. It gets out of my way. It does what I want. I've even got it, you know,
00:56:55 ◼ ► I've got some scripts hooked up to it and shortcuts so that I can post things directly to
00:56:59 ◼ ► six colors from there. I'm always open to other things. I wrote an article about this a long time
00:57:06 ◼ ► ago and I know we've talked about it. I want a markdown text editor that ideally has shortcuts
00:57:13 ◼ ► for things like hyperlinks and stuff like that, but also I want to see all the code. There are a
00:57:19 ◼ ► bunch of markdown editors that do things like you make a hyperlink and it hides the link. I hate
00:57:24 ◼ ► that. I know why people like that. I hate it because what the link is matters to me. I'm like,
00:57:30 ◼ ► "Which link is that on that part?" I'm like, "Oh, I have to go in. I have to use the cursor in
00:57:36 ◼ ► because if I click on it, it opens it and I use the cursor and I can expand it and all that." I hate
00:57:39 ◼ ► it. I just don't want that. I want to be able to see the code at all times. And then automation is
00:57:47 ◼ ► nice for things like automatically posting it to the site. The thing I don't like about OneWriter
00:57:53 ◼ ► is that it's JavaScript-based and what I really would like is something like Python where I could
00:57:57 ◼ ► build macros that are in a language that I understand better than JavaScript. Unfortunately,
00:58:04 ◼ ► that was editorial, right, which basically got abandoned before I learned Python. Now I
00:58:09 ◼ ► learn Python. I'm like, "Oh, editorial would have been the answer there." But the truth is a lot of
00:58:14 ◼ ► this stuff, if it's got hooks out to shortcuts, it doesn't matter because the shortcuts can do
00:58:17 ◼ ► the automations for me. And the truth is I'm more... There's an app called Tio that I've used
00:58:23 ◼ ► a bit that is very clever. It's got its own automation system that's like shortcuts except
00:58:27 ◼ ► inside Tio. Also interesting. And I'm open to others, but right now that works the best because
00:58:38 ◼ ► there's no BBEdit for iOS, right? I need something that will round trip with Dropbox. And there are
00:58:46 ◼ ► some apps that are like, "It's great. We have our own little iCloud folder and I don't want that."
00:58:52 ◼ ► And it's extremely unlikely that some iOS app is going to do a Mac version and make me drop BBEdit.
00:58:57 ◼ ► That just seems very unlikely. So I end up really needing it to just be a very nice markdown text
00:59:03 ◼ ► editor that can look in a Dropbox folder or in the long run, maybe an iCloud Drive folder. Although
00:59:18 ◼ ► Dropbox updating. But what I want to be able to do is write my Mac world column, close my iPad,
00:59:26 ◼ ► walk into my office, open the column in BBEdit, do a couple of things to it, and then put it in
00:59:31 ◼ ► their system. And when I've tried that with iCloud Drive, I will sometimes come in and I'll look at
00:59:37 ◼ ► the file and it just hasn't updated. And then eventually it updates and that's unacceptable.
00:59:48 ◼ ► Hasn't happened to me. I've still got it that it's straight up that those things are happening
00:59:54 ◼ ► and they're working really well. Have you upgraded to the version that is using the file provider
00:59:58 ◼ ► API? I've been using the file provider API for a long time now, since it was the first beta of it.
01:00:04 ◼ ► I mean, I think my problem tends to be that I'm dealing with larger files than a text file,
01:00:08 ◼ ► right? Could be. I'm finding issues with audio files quite a lot where I'm trying to download
01:00:14 ◼ ► something and it's just stuck. Yes, well, it's a lot easier when it's just a little tiny text file.
01:00:21 ◼ ► Yeah, I've found recently sometimes it's quicker for me to go to the web and download the thing
01:00:27 ◼ ► that I want, which is just very annoying. That's unacceptable. That's unacceptable for any of these
01:00:31 ◼ ► services to do it that way. Are there any apps or tools that you tried recently that you've rejected?
01:00:49 ◼ ► Outliners and note-taking apps. Anything that you build up like a little packet of information
01:01:01 ◼ ► and it's all cross-linked and stuff. It's just not how I write. Yeah, I was going to ask where
01:01:08 ◼ ► do your notes and stuff, like if you're writing a story and you have some notes, where do they go?
01:01:11 ◼ ► You know that one of the things about me is I try to be very skeptical of adding overhead to what I
01:01:21 ◼ ► do because it's overhead. It's more work and my question is always going to be if I do this extra
01:01:32 ◼ ► work, does it save me time or benefit me in some other way? Every time I've tried something like
01:01:43 ◼ ► Obsidian or you know and there are other kind of note-taking apps or use Drafts and Bear and
01:01:50 ◼ ► all sorts of other things, what I end up feeling is like I just don't work in a way where I need
01:01:58 ◼ ► to have all of my stuff in different places all interlinked and I'm going to use that as the
01:02:03 ◼ ► basis. I just don't do that. Honestly, I do some stuff like if I'm doing an Apple briefing or
01:02:10 ◼ ► something like that, I take notes about that in notes, Apple Notes, and I look back on it later.
01:02:26 ◼ ► And usually what I will do is I will outline my story if it's a lengthy story like a review
01:02:45 ◼ ► And then I will usually write, it doesn't always happen if I'm really getting stuck or if there's
01:02:50 ◼ ► something that I'm not ready to deal with yet, I'll change it. But usually I will write top to
01:02:55 ◼ ► bottom. I will literally, I'll write an intro and I will then go to the next section and I will look
01:03:02 ◼ ► at the notes that are in there and I will write the next section. And as I write, I gobble up the
01:03:07 ◼ ► little notes. They just go away. Like Pac-Man. I'm like, and the notes go away because the
01:03:14 ◼ ► paragraphs are there now. I don't need the notes anymore. And if there's a lot of stuff in the
01:03:19 ◼ ► notes that's like I might want to refer to, I'll also have the notes saved as a different text file
01:03:23 ◼ ► that I can go get if I need to. But for the most part, that's how I do it. And so I'll sit down
01:03:28 ◼ ► and I'll write a story about next version of macOS, maybe the beta, or maybe it'll be my final review
01:03:34 ◼ ► and I'll put down the structure and I'll put down what I'm thinking and then I will kind of work
01:03:39 ◼ ► from there. So I just don't, I honestly just don't understand how somebody like our friend Federico
01:03:47 ◼ ► works. I don't, I just don't understand it. And I'm in awe of it, honestly, but I don't understand
01:03:57 ◼ ► it where he does so much pre-work where he's taking notes and using stuff and building up
01:04:07 ◼ ► like a big note library. And maybe this is just that I, I mean, I just, I was bad at this in
01:04:16 ◼ ► college even. I didn't, I wasn't good at taking notes in college. I would take some, but not a lot
01:04:21 ◼ ► of them. And it's still like this today that I'm using the beta and I'm experiencing it. And then
01:04:29 ◼ ► I get to the end and I'm, I make a little outline in my text file and say, here are the things I
01:04:34 ◼ ► want to talk about that I noticed this year. And that's it. I don't, I'm not like extracting
01:04:40 ◼ ► notes that I took back in June when I used a particular feature and then bringing them in.
01:04:45 ◼ ► I just am not. And part of that is that I'm also not writing a 25,000 word review, right? I'm
01:04:51 ◼ ► only going to write 5,000. Yeah, but it probably is right. That I, I want it at a very particular
01:04:58 ◼ ► level and I don't want to go on for 10 or 15 or 20,000 words. I just don't want to do that. That's
01:05:05 ◼ ► not my goal. But anyway, I, my exception to this is back like a decade ago now. I wrote a little
01:05:16 ◼ ► more than a decade ago. I did National Novel Writing Month and I ended up writing a few
01:05:22 ◼ ► novels and I used Scrivener for those. And that's a case where there's so much you have to keep
01:05:30 ◼ ► track of as you're writing a novel in terms of your plan and who your characters are and what
01:05:44 ◼ ► that process. That was a, that was a process that was so huge that I had to, but I've tried to use
01:05:50 ◼ ► Scrivener for my big OS reviews and stuff. And honestly, it was, it felt kind of unnecessary.
01:05:57 ◼ ► It was overkill for that part of it. So, I mean, there is a place like Dan Morin with his multi-book
01:06:09 ◼ ► Because that's what it is. That's what these things are now, right? They're just Wikis,
01:06:13 ◼ ► really. They're basically Wikis. And he needs that because he doesn't remember this fact about
01:06:19 ◼ ► his universe that he wrote, you know, as an aside in book two, but like he needs to remain consistent
01:06:25 ◼ ► in book five about what he said in book two. And so being able to look that up, being able to search
01:06:30 ◼ ► it is very helpful to him. So there are lots of ways that, and again, like I said, I'm kind of
01:06:37 ◼ ► in awe of Federico and how he does it. And it works for him and everybody's brains work differently.
01:06:42 ◼ ► And so anyway, that's where I am right now. - It's similar to Grey too, like the way that he
01:06:48 ◼ ► writes his scripts. Like I've seen some of the, like his Obsidian vault and it's like, he's
01:06:53 ◼ ► referring to pieces of information he's collected so he can make sure that like he's factually
01:07:00 ◼ ► accurate, you know, like so hundreds and hundreds of notes full of pieces of information go into
01:07:05 ◼ ► creating this one script that goes into a video. - I get it. And the sense that I have is that
01:07:12 ◼ ► the stuff I write is not the stuff that is, you know, I spent months deeply researching a topic
01:07:21 ◼ ► and I have all of these details. And if I did that, I would have to do that, right? I would
01:07:25 ◼ ► absolutely have to do that. But most of the stuff I write, if not all of the stuff I write is not
01:07:31 ◼ ► that and can be contained in notes and a text file and in my brain. And if I was trying something
01:07:40 ◼ ► like that, it would be different. That said, I think also I gravitate toward doing the level that
01:07:45 ◼ ► I'm on because it is how I prefer to work. I think that is part of it, is it's self-selecting.
01:07:52 ◼ ► I've always been the kind of person who thinks about doing months of research and thinking,
01:08:02 ◼ ► yeah, I'm not going to do that. It's just like, I don't want to do that. I would be the kind of
01:08:07 ◼ ► person who like, like taking them back to college, it's like, oh, we're studying and I'm going to go
01:08:13 ◼ ► and study for five hours. We're going to study for this test. And I would like look over my notes and
01:08:18 ◼ ► after like half an hour, I'd be like, I don't even know what I'm doing here. And I'd be done.
01:08:22 ◼ ► Cause it's just not, I just couldn't do it. I just, it's just not, I did it. I took the notes.
01:08:28 ◼ ► I listened. I wrote the papers. I reviewed the material and I'm done. Whereas other people I
01:08:33 ◼ ► knew would be like, oh, study session. I did eight hours of studying for the final. And I've
01:08:39 ◼ ► never understood that. It's just not how my brain works. So I think that an aspect of that is the
01:08:44 ◼ ► self-selecting. Could I do what Gray does in terms of that level of research and that level of
01:08:51 ◼ ► not making your content, but just spending time investigating all of the back story and all of the
01:09:00 ◼ ► references so that after a long time, you would get to the point that you would make your thing.
01:09:06 ◼ ► I don't think I'm built that way. I don't think I could work that way. I mean, I could, I could do
01:09:10 ◼ ► it, but it would be very painful for me to do it because my brain doesn't work like that.
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01:10:55 ◼ ► First one comes from Ryan who says, have you played any of the games that are currently
01:11:01 ◼ ► featured in the Playdate catalog? Oh, I have, but I'm not even sure I remember what they are. I have
01:11:08 ◼ ► played some. My Playdate update is the same as it was the last time we did this, which is
01:11:12 ◼ ► I love it. Every time I play it, I have a great joy. I am a person who, who has a great difficulty
01:11:18 ◼ ► finding time to just sit down and play a game on the Playdate, especially since because of
01:11:30 ◼ ► I still play Hypermeteor all the time. That's, that's the one I keep coming back to is just the
01:11:37 ◼ ► little Asteroids game. I love it so much, but I have downloaded some of the stuff in the catalog.
01:11:41 ◼ ► I can't remember it. I played it a little bit, but mostly for me, I'm still like just hypermeteor
01:11:49 ◼ ► is the best. I love it. So that's what I play most of the time, but I did, but I bring it with me.
01:11:53 ◼ ► I live in Hope, Mike. That's the funny thing about me in the, in the Playdate is every time I go on a
01:11:57 ◼ ► trip, I charge the Playdate and I bring it with me and I think, oh, maybe I'll play it on the plane
01:12:00 ◼ ► or I'll play it. We go go to the lake in Wisconsin. Maybe I'll play it there. You know, go to the
01:12:04 ◼ ► mountains in Colorado. Maybe I'll play it there. And I usually don't, but I, I live in Hope because
01:12:09 ◼ ► I do love the little thing and I enjoy playing the games on it, but the games and me and finding the
01:12:15 ◼ ► time to play games. Like I've been meaning to play PlayStation Spider-Man for ages and I still
01:12:19 ◼ ► haven't played it because Spider-Man 2 is coming soon. I know, I know. And it's just, it's very,
01:12:25 ◼ ► I don't, I got a lot going on. And what I found is that I just don't prioritize every time I'm playing
01:12:31 ◼ ► a game. I think, why am I not doing something? I bet so many other things I could be doing and
01:12:34 ◼ ► it's very difficult. So what about you? You have, uh, any, any new Playdate catalog games now you can
01:12:39 ◼ ► buy? Cause now you can buy games and download them straight to the Playdate. That's what the
01:12:43 ◼ ► catalog is. I think the thing that I wanted to mention here is my favorite Playdate game is a
01:12:48 ◼ ► game called Bloom. I spoke about this when the Playdate came out and they were having the ability
01:12:54 ◼ ► for you to buy games on itch.io and Bloom was one of those games. And it is essentially like a kind
01:13:00 ◼ ► of a, it's a very story driven game where you are managing a flower shop and interacting with people,
01:13:06 ◼ ► but it's much more about the story that you're living through with the text messages that you're
01:13:13 ◼ ► seeing. There is a day/night cycle. It's really a very fascinating, very interestingly built game
01:13:19 ◼ ► that kind of keeps you hooked. And it's one of these games that I feel like it just gives you
01:13:23 ◼ ► a little bit every day. Like it is in real time, like day by day, like you have to play, you know,
01:13:29 ◼ ► multiple days to get the full story. It is now in the Playdate catalog and it has more content.
01:13:35 ◼ ► I have yet to play the additional content cause there's like a, it's possible to do, but I have
01:13:40 ◼ ► to do kind of like a save transfer thing by plugging in my Playdate to my computer and like,
01:13:44 ◼ ► you can move the files over from one to the other in, you know, whatever, it doesn't matter. But I
01:13:50 ◼ ► really, really recommend Bloom. Like it's actually, you know, I've, I've had multiple people say to me,
01:13:54 ◼ ► I just got a Playdate, what games do you like? As in like, and I think they're meaning like,
01:13:58 ◼ ► which from the catalog, but I say go get Bloom. It's so much worth the money. It was one of my
01:14:03 ◼ ► favorite games in the year that I played it. I just absolutely adored it. It was such a beautiful
01:14:08 ◼ ► experience. And I'm also currently playing a few different games and I'll play eight games. So I
01:14:14 ◼ ► just started playing a game called Dave the Diver, which is just so good. It is a combination between
01:14:21 ◼ ► a, like you have to go fishing, but like you're diving fishing to catch fish. And that's one part
01:14:30 ◼ ► of the game. The other part of the game is a sushi restaurant management sim. It is such a weird game.
01:14:37 ◼ ► It's like half fishing game, half restaurant management game. And it's really funny and it's
01:14:42 ◼ ► weird. And there's lots of mini games and there's intrigue. It like, it, what it reminds me of the
01:14:48 ◼ ► most is something like a Stardew Valley. Like if you enjoy Stardew Valley, you are going to love
01:14:55 ◼ ► Dave the Diver. It has that same idea of like, just one more day, just one more day kind of vibe
01:15:01 ◼ ► to it. So if you like those kinds of games, you should check out Dave the Diver. I think Dave
01:15:07 ◼ ► the Diver, this is not like a very original thought, but I believe it too. It's going to be a,
01:15:12 ◼ ► it's going to be a, like a kind of a dark horse on game of the year lists. It's not going to win
01:15:19 ◼ ► them, but it's going to appear. And which is interesting for a game of its type, especially
01:15:24 ◼ ► in a game like this, where if you are a gamer, this is 2023 is potentially going to be the
01:15:31 ◼ ► greatest game in video, greatest year in video game history for just like the pure quality of
01:15:36 ◼ ► the video games that have been released from like Legend of Zelda, Final Fantasy, Diablo. We've got
01:15:42 ◼ ► Starfield coming this year, Spider-Man coming this year and many, many, many, the list goes
01:15:47 ◼ ► literally on and on for high quality games this year. Armored Core, Lies of P, like so much stuff.
01:15:53 ◼ ► Generally there's a game, Jason, I think you'll get a kick out of this. It's called Lies of P
01:15:58 ◼ ► is the name of the game, like the letter P. And it is a very brutal, are you familiar with Dark Souls
01:16:04 ◼ ► or Bloodborne? Have you ever heard of these games before? Yeah. Or Elden Ring, right? Right. These
01:16:10 ◼ ► are games where they're incredibly hard and the combat is really hard. And like, and it's, it's,
01:16:16 ◼ ► it's kind of created a genre of game called Souls-like. So it's like dark and dingy and very
01:16:23 ◼ ► tough combat. Lies of P is based on Pinocchio in this style. It is one of the weirdest, like
01:16:30 ◼ ► mashups of, of things that I've come up with that I've ever come across, but yeah, it's the Pinocchio
01:16:36 ◼ ► intellectual property because I believe it's in the public domain now. And, uh, they've made a,
01:16:41 ◼ ► it's a very, very tough game called Lies of P coming out and it's based on Pinocchio. There's
01:16:46 ◼ ► a Jiminy Cricket in there and everything. Very strange, but people seem excited about it. It's
01:16:51 ◼ ► not a game for me, but people seem excited about it. Mustafa says, seeing the secrecy requirements
01:16:57 ◼ ► by Apple for vision pro developers, like we spoke about last time, right? We would like,
01:17:01 ◼ ► because the developer kits came out and there was all of the texts that I read out about kind of
01:17:06 ◼ ► like what you're supposed to do with your developer kit. Mustafa asks, what is it that prevents a
01:17:11 ◼ ► developer from revealing details to the press under the condition of anonymity? How could Apple
01:17:16 ◼ ► find out if their identity, if it's hidden by the press outlets? Well, this is, this is the question
01:17:22 ◼ ► with any secret, like how does Apple, um, do this for when people leak inside Apple, right? It's the
01:17:29 ◼ ► same, it's the same question. So I think the answer is if Apple wants to try to find who they are,
01:17:36 ◼ ► Apple could do stuff like reveal different things to different people and see if the things get out,
01:17:43 ◼ ► if they really want to do that. I think the truth is that what will happen here is Apple is trying
01:17:48 ◼ ► to make developers not do that by saying, please don't do that. Well, way more than please don't
01:17:56 ◼ ► do that. Right? They're like, they make you sign a bunch of documents to say you want to do it.
01:18:02 ◼ ► Yeah. But in the end, what they're, what they're saying is don't do it. And they're sending that
01:18:06 ◼ ► message. Will somebody do it? Yeah. Almost certainly somebody will do it. Will they get
01:18:10 ◼ ► caught? Probably not. Will it be revealed by the press? Yes. Like all those things will,
01:18:16 ◼ ► will probably happen. But what they want to do is provide enough fear, uh, for people who might be
01:18:22 ◼ ► tempted so that they're like, Oh no, I give, I get in real trouble with Apple if I did this.
01:18:26 ◼ ► And if Apple finds out, then you're persona non grata at Apple, and that's going to be very bad
01:18:32 ◼ ► for you and your career as a developer. So lots of reasons not to, but people do still leak. Like,
01:18:37 ◼ ► why do people leak things? Why do people do that? We've talked about that here a bunch. There's a
01:18:43 ◼ ► lot of like reasons of like, I know a secret, but it's not good unless I can let it out or seeing it
01:18:49 ◼ ► in the press and getting an ego boost because you know, that was you. Um, lots of reasons why that
01:18:55 ◼ ► happens, but you're taking a real risk and all Apple can really do is make it clear that, um,
01:19:00 ◼ ► if they figure out that it's you, you're going to be in trouble and try to intimidate people into
01:19:04 ◼ ► it, into the people who need to be intimidated. I would say most of these people are honorable,
01:19:08 ◼ ► but there are people who are going to be tempted and Apple wants to make it less tempting for them.
01:19:14 ◼ ► But in the end, what prevents them is obscuring it enough that they think that they won't be caught.
01:19:21 ◼ ► Um, cause Apple knows who it's shown things to right. Like, and when and what, and if it,
01:19:28 ◼ ► you know, if it wants to, I'm sure that there are people at Apple who will try to figure it out. If
01:19:32 ◼ ► stuff leaks, like who could that possibly be? And it's people's job, right? So I'll say like,
01:19:38 ◼ ► you know, I always want to know this information. If people give this information out and you know,
01:19:47 ◼ ► You know, it's kind of what we do. I would just say though, like if you are a developer who gets
01:19:51 ◼ ► a developer kit, don't, it's not worth it. Like, yeah, don't, it is more worth it to you to keep
01:19:58 ◼ ► your relationship with Apple the way that you want it to be. This is, I'm assuming your livelihood,
01:20:04 ◼ ► right? Or like at least part of that, or you want it to be, uh, don't just keep it to yourself.
01:20:08 ◼ ► It's not worth it. There is probably not going to be anything in this device that is worthy of
01:20:16 ◼ ► the information to people. Like we've experienced it. We see it in the simulator. Like I just think
01:20:23 ◼ ► it's not worth the risk to you and your business or the people you work for to divulge this
01:20:30 ◼ ► information. I just, I think for this device specifically, it isn't, it isn't worth it, but
01:20:44 ◼ ► I would, I think that Apple should be encouraged to do stuff like let developers have access and
01:20:53 ◼ ► get developer kits out to developers. Um, the more things happen that Apple hates about it,
01:21:02 ◼ ► the more ammunition there is for people on the inside to say, oh, you see, we should never have
01:21:06 ◼ ► done this. We should have never let the hardware out the door. We should never have trusted them.
01:21:10 ◼ ► And, um, that's not, that's not good for anybody, I think. But I do, I mean, I think I said this
01:21:16 ◼ ► in Connected. I do think that Apple should allow some developers to talk about their experiences
01:21:22 ◼ ► of using the developer kit freely. Um, and you know, maybe that they work out some arrangements
01:21:27 ◼ ► with some people to do that because I think that there is a like advocacy piece that could be very
01:21:33 ◼ ► important for them. Remember that, um, the stuff like David Smith posting about his sort of rabbit
01:21:41 ◼ ► hole he went down with Vision OS, that stuff used to be not allowed. Yes. It used to be able to not
01:21:47 ◼ ► talk about it at all. It was 100% NDA'd, 100%. All of Xcode, right? Like all of the SDK, I should say,
01:21:55 ◼ ► to use it, you had to sign a blanket NDA, which is hilarious to think back in time to what that,
01:22:01 ◼ ► you know, like the, to all of the developer tools were under NDA. Yeah. Yeah. And all the betas.
01:22:07 ◼ ► Yep. And even for, for me as a member of the press, right, it was like, well, you would get
01:22:11 ◼ ► it, but you can't write about it. And then, and that changed over time in part because people did
01:22:17 ◼ ► write about it anyway. But I think you're, you make a good point. Even when I started podcasting,
01:22:22 ◼ ► I think that was the case. Like that I would install the betas, but I had to talk about
01:22:27 ◼ ► things I'd found online. I couldn't talk about my, it was very strange. Yeah. So Apple benefits from
01:22:34 ◼ ► David Smith writing about these issues and talking about what he learned. He's essentially creating
01:22:38 ◼ ► information for all the other potential Vision Pro developers to read it and think about it and
01:22:44 ◼ ► learn what he learned from him. And it's all to the benefit of Apple building this platform and
01:22:51 ◼ ► having the developers get on this platform. So what you don't want is Apple saying, nobody talk
01:22:56 ◼ ► about anything, right? You don't want that. And maybe when they're in these things, they'll say,
01:23:01 ◼ ► look, you can talk about what you learned here. Don't talk about your experience using the
01:23:06 ◼ ► hardware, right? I mean, they could set some ground rules and I think they should because
01:23:11 ◼ ► it benefits them. Like the secrecy, look, what they're trying to prevent is the first sort of
01:23:17 ◼ ► like, I got to use a developer kit and here's what the secret of the Vision Pro is going to be.
01:23:24 ◼ ► Cause I use Vision Pro hardware, which is a little bit silly cause it's going to be, Apple knows that.
01:23:28 ◼ ► And so Apple is going to make the developer kits limited and they're not going to have the
01:23:33 ◼ ► experience that we had at WWDC, right? They're not. So there are other tactics that Apple can
01:23:39 ◼ ► use to prevent stories that they don't want, but this is a story that they want, right? They want
01:23:46 ◼ ► developers to help other developers with their insight into what's going on. They actually want
01:23:55 ◼ ► to kind of create that space. So I hope that they will open at least a little bit of space for
01:24:00 ◼ ► developers to talk about this stuff. - Yeah, because you're right. Like it's not going to be
01:24:04 ◼ ► the same experience. The best, the experience has already been spoken about. Like if we hadn't
01:24:11 ◼ ► gotten the chance or the other members of the media hadn't gotten the chance to use this thing,
01:24:16 ◼ ► then there would be more of, I think, an interest, a public interest for developers to talk about
01:24:21 ◼ ► their experience. - Which I think is, it's part of the strategy that they came up with for this thing.
01:24:25 ◼ ► But, and that's why I'm hopeful that this is going to be more open than we think it's going to be.
01:24:32 ◼ ► Because I think, personally, that it's more harmful to Apple and to the Vision Pro platform going
01:24:48 ◼ ► than any story that could be written about the developer kit or about these developer sessions,
01:24:58 ◼ ► right? And I get that there's a privacy angle here, which is Apple doesn't want people writing
01:25:01 ◼ ► about the sessions and all that. And that's fine. But in a larger sense about imparting information,
01:25:08 ◼ ► you know, Apple benefits from all the developers talking about this stuff. It really does. And I
01:25:14 ◼ ► can't conceive of something leaking that would be more damaging because it's going to be about a beta
01:25:24 ◼ ► with limited, it's just not going to be that interesting. And it's so far before this thing
01:25:27 ◼ ► ships. They're more, they're going to benefit more from an open policy, is what I'm saying,
01:25:32 ◼ ► than from a closed policy here. I don't think that press reports about this are going to hurt them,
01:25:39 ◼ ► and developers talking to other developers about what they've learned will help them in the long
01:25:49 ◼ ► couple of months than the way that it would appear to be based on the documentation that has been
01:25:57 ◼ ► shared with developers, right? That like, what we will see over the next weeks or months might
01:26:05 ◼ ► include more freely speaking about experiences. But at first, it's everyone hush hush. Right. And
01:26:14 ◼ ► there is danger, right? There is danger that somebody's going to say, "I tried it and it
01:26:18 ◼ ► doesn't live up to it. The simulator is good, but the actual hardware is bad." And everybody will be
01:26:25 ◼ ► like, "Well, yeah, it's not shipping and it's beta and whatever, but they can create some clouds."
01:26:36 ◼ ► at some point when somebody gets a developer kit, they're going to be able to use it all day and say,
01:26:42 ◼ ► "I tried to use a Vision Pro all day and it hurt my head and it made me very sad." And that's going
01:26:47 ◼ ► to be bad. Although again, Apple will say, "Well, but the straps aren't final and yada, yada, yada,
01:26:52 ◼ ► fitting." And like, they're going to be able to massage all of that too. I just think in the long
01:26:56 ◼ ► run, if you play that defensive game, first off, people are going to say what they're going to say
01:27:01 ◼ ► regardless. Like you can't really control it. And what you run is for your developers who do care
01:27:11 ◼ ► developer community because it lifts the platform, which is the goal. That's Apple's goal.
01:27:18 ◼ ► We'll see. I mean, we'll see if anything changes. I think the developers' lab things are starting
01:27:29 ◼ ► And if you've had an experience with it, send it to up... No, don't. We said don't send it to
01:27:34 ◼ ► upgradefeedback.com. We don't want it. We want you to follow your NDA and learn about this OS.
01:27:53 ◼ ► call you, but I thought it was very funny to hear on ATP the discussion of our anonymous feedback
01:28:05 ◼ ► The anonymous informants are out there and they send in their feedback at upgradefeedback.com,
01:28:10 ◼ ► just like you can. You can also send in your questions and your follow up there for us to
01:28:14 ◼ ► discuss on a future episode. You can check out Jason's work, which you've heard all about how
01:28:19 ◼ ► it's written today over at sixcolors.com. And you can hear his podcasts over at theincorporated.com
01:28:24 ◼ ► and here on Relay FM. You can listen to my shows here on Relay FM and check out my work over at
01:28:29 ◼ ► cortexbrand.com. We're on Mastodon and Threads. Jason is at JSNEL, J-S-N-E-L-L-L. I am at I-Mike,
01:28:44 ◼ ► You can see video clips of the show there and TikTok and Instagram where we are @upgraderelay.
01:28:50 ◼ ► Thank you to our members who support us with Upgrade Plus and thank you to our sponsor of