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ATP

529: The Cycles of Marco

 

00:00:00 ◼   ► There is a thunderstorm happening outdoors.

00:00:03 ◼   ► John apparently lost power for several hours earlier today.

00:00:06 ◼   ► So this is going to be a little bit more of a stressful ATP recording for us than it normally is.

00:00:12 ◼   ► We'll see how it goes.

00:00:13 ◼   ► I feel great. I just live on a barrier island.

00:00:16 ◼   ► Yeah, I'm sure your house will still be there in 15 years.

00:00:18 ◼   ► [Music]

00:00:20 ◼   ► News, breaking news even.

00:00:22 ◼   ► There is not another holiday to celebrate, unfortunately.

00:00:25 ◼   ► I wish I could come up with one. I'm so sorry, John.

00:00:27 ◼   ► But I have different good news.

00:00:29 ◼   ► Don't worry. Give him time listeners. He will find more.

00:00:31 ◼   ► Anniversaries you were celebrating the holidays.

00:00:35 ◼   ► They're all holidays to me, John. But anyway, uh, we have some breaking news.

00:00:39 ◼   ► It turns out that we ordered a, another shipment of mugs,

00:00:44 ◼   ► I don't know, like a month or two back. It was a little while ago and in January,

00:00:48 ◼   ► thank you. And we used the little tool that, that, uh,

00:00:52 ◼   ► our friends at cotton Bureau put together to email those that have said, Hey,

00:00:56 ◼   ► Email me when this comes back, please.

00:00:58 ◼   ► And it turns out that, as expected,

00:01:00 ◼   ► not everyone who requested that email

00:01:02 ◼   ► has actually purchased a mug.

00:01:04 ◼   ► So if you're looking for a mug,

00:01:06 ◼   ► you can go to ATP.fm/store and get yourself a mug.

00:01:09 ◼   ► And John, these are the red interiors, is that correct?

00:01:12 ◼   ► - They're almost all red interiors.

00:01:14 ◼   ► There's a handful of gray interiors left,

00:01:16 ◼   ► if that's what you want.

00:01:17 ◼   ► - There's also a smattering of pint glasses.

00:01:19 ◼   ► There are not many.

00:01:20 ◼   ► So for both of these,

00:01:22 ◼   ► I would suggest acting sooner rather than later.

00:01:24 ◼   ► but particularly for the pint glasses,

00:01:26 ◼   ► there's very few of those remaining.

00:01:28 ◼   ► So if you're interested, go snatch those up at ATP.FM.

00:01:32 ◼   ► - Yeah, and this is not, to be clear,

00:01:33 ◼   ► this is not our pre-WWC merch sale.

00:01:36 ◼   ► We're still working on that.

00:01:37 ◼   ► This is just some leftover stock

00:01:38 ◼   ► that honestly we forgot that we even had.

00:01:40 ◼   ► So it's been there.

00:01:42 ◼   ► You could have come at any time

00:01:44 ◼   ► between the last sale and now and gotten a mug,

00:01:45 ◼   ► but occasionally we do get messages from people

00:01:48 ◼   ► like, "Oh, I had a mug and I dropped it and it broke.

00:01:50 ◼   ► "When are you gonna sell them again?"

00:01:51 ◼   ► And we're like, "Oh, I don't know."

00:01:52 ◼   ► Oh, anyway, they've been there the whole time.

00:01:53 ◼   ► Sorry about that.

00:01:54 ◼   ► So yeah, and same thing with pint glasses if you've broken one or just want some more.

00:02:01 ◼   ► When you go to adb.fm store, you will see the mug and the pint glass at the top of the

00:02:04 ◼   ► page.

00:02:05 ◼   ► You also see a whole bunch of shirts.

00:02:07 ◼   ► Do not buy those shirts.

00:02:08 ◼   ► Those shirts are for the suckers who desperately want a shirt now, now, now and can't wait

00:02:15 ◼   ► for the sale.

00:02:16 ◼   ► But you, you know the WWDC is coming and you can wait for the WWDC sale where you will

00:02:20 ◼   ► get the superior quality and more expensive shirts that we have for the WWDC sale.

00:02:27 ◼   ► So don't be distracted and think, "Oh, this must be all the shirts they have for WWDC."

00:02:31 ◼   ► It's not.

00:02:32 ◼   ► That's just our on-demand shirts.

00:02:33 ◼   ► Honestly, I like some of them because they're simpler and don't have stuff on the back or

00:02:36 ◼   ► whatever, but the printing process is not as fancy as the printing process that we use

00:02:41 ◼   ► for the time-limited sales.

00:02:43 ◼   ► So for all the people who listen to this show, you know not to buy the shirts until we tell

00:02:48 ◼   ► you, "Hey, it's a WWDC merch sale."

00:02:50 ◼   ► But the mugs and the pint glasses are exactly the same as they've always ever been, so that's

00:02:53 ◼   ► what we're telling you about now.

00:02:54 ◼   ► Oh, I have some other follow-up for members of the show.

00:02:59 ◼   ► This is possibly my favorite bug report I've ever gotten.

00:03:03 ◼   ► We've heard from actually a few members over the last few months, if you were still using

00:03:08 ◼   ► what used to be called iTunes, now it's called the music app on the Mac, to sync with an

00:03:13 ◼   ► iPod.

00:03:14 ◼   ► If you were syncing our podcast through either our bootleg or our member feeds to an iPod,

00:03:20 ◼   ► It wouldn't have worked when I changed the CMS a few months back for any episode past

00:03:25 ◼   ► when we started membership.

00:03:27 ◼   ► So whenever that was, like three years ago, two years ago.

00:03:30 ◼   ► The feed just didn't see those episodes.

00:03:32 ◼   ► Only if you were syncing to an iPod.

00:03:33 ◼   ► What?

00:03:34 ◼   ► I'm happy to report that I have fixed this bug this week.

00:03:38 ◼   ► How?

00:03:39 ◼   ► What was the bug?

00:03:42 ◼   ► So a special thanks to member Charlie who wrote in and was the latest person to report

00:03:47 ◼   ► this.

00:03:48 ◼   ► Earlier people had written in.

00:03:49 ◼   ► I don't have your names handy.

00:03:51 ◼   ► I had just let them fall on the floor

00:03:53 ◼   ► after a while of giving up.

00:03:54 ◼   ► So, Charlie pointed out exactly which episode

00:03:58 ◼   ► was when the cutoff was that it stopped syncing.

00:04:00 ◼   ► And I took a look in the feed and I realized

00:04:02 ◼   ► that was when I had changed the enclosure URLs,

00:04:06 ◼   ► like the audio file name URLs that are in the feed,

00:04:09 ◼   ► to just be like long hashes.

00:04:12 ◼   ► And they did not end in .mp3.

00:04:16 ◼   ► And I remember when I was looking at this,

00:04:18 ◼   ► I'm like, wait a minute, I remember a long time ago,

00:04:22 ◼   ► Apple used to require that podcast feeds,

00:04:25 ◼   ► they used to have to end the enclosure file names in .mp3.

00:04:30 ◼   ► And I think this was even undocumented.

00:04:32 ◼   ► But if you didn't do that, your feed wouldn't--

00:04:34 ◼   ► - Undocumented from Apple?

00:04:35 ◼   ► No. - I know, right?

00:04:36 ◼   ► But, and to be fair, the Apple podcast team

00:04:39 ◼   ► has always documented the feed format

00:04:40 ◼   ► they expect and work with, but,

00:04:43 ◼   ► and I don't know if this detail was documented,

00:04:44 ◼   ► but that was a detail back forever ago.

00:04:47 ◼   ► And for some reason, that was buried in my mind.

00:04:50 ◼   ► That's what sticks in there.

00:04:51 ◼   ► Not like birthdays, holidays, homework assignments,

00:04:54 ◼   ► but that sticks in there.

00:04:56 ◼   ► And I'm like, wait a minute.

00:04:58 ◼   ► I wonder, if I just add .mp3 to the end of these URLs,

00:05:03 ◼   ► I bet they'll start working.

00:05:05 ◼   ► And sure enough, they did.

00:05:07 ◼   ► So file extensions live on,

00:05:11 ◼   ► much to people like John's chagrin.

00:05:14 ◼   ► - File name extensions.

00:05:16 ◼   ► I hate when people shorten it to file extensions because it doesn't make any sense.

00:05:20 ◼   ► File name extensions, they're extensions on the file name, they're not extensions

00:05:23 ◼   ► on the file.

00:05:24 ◼   ► Next, Marco's going to tell you about his ATM machine.

00:05:27 ◼   ► Yeah, yeah, which I accessed with my personal PIN number.

00:05:29 ◼   ► No, that's the opposite.

00:05:30 ◼   ► That's adding too much information.

00:05:32 ◼   ► This is removing information.

00:05:34 ◼   ► File name extensions.

00:05:35 ◼   ► Yeah, that's terrible because the world is terrible and we can't have nice things

00:05:38 ◼   ► because the whole world decided that they wanted to use file name extensions.

00:05:42 ◼   ► We all suffer for it.

00:05:44 ◼   ► - For a brief time, I lived without them

00:05:45 ◼   ► and it was glorious.

00:05:47 ◼   ► I'll tell my grandchildren about it.

00:05:48 ◼   ► (laughing)

00:05:50 ◼   ► - Well, I'm glad to hear that.

00:05:51 ◼   ► Also, we have some news.

00:05:52 ◼   ► I genuinely, Marco did not tell us this

00:05:54 ◼   ► before he brought it up on the show,

00:05:55 ◼   ► so that was surprising and new for me.

00:05:57 ◼   ► And then you also have some news for members in India,

00:06:00 ◼   ► is that correct?

00:06:01 ◼   ► - That was another whole thing.

00:06:02 ◼   ► There was a very difficult to find bug in our CMS

00:06:07 ◼   ► or in our payment gateway in particular

00:06:09 ◼   ► that would affect cards that were verified

00:06:12 ◼   ► with a thing called 3D Secure,

00:06:14 ◼   ► which I think is pretty much universal in India

00:06:17 ◼   ► and doesn't exist in the US.

00:06:18 ◼   ► So I really didn't know about it.

00:06:20 ◼   ► And this is one of those many details that Stripe,

00:06:23 ◼   ► which is what we use to process our payments,

00:06:25 ◼   ► pretty much handles for you.

00:06:26 ◼   ► You don't really have to think about it.

00:06:28 ◼   ► Except when you start customizing crap behind the scenes,

00:06:31 ◼   ► which of course we can't help ourselves but do sometimes.

00:06:33 ◼   ► And I had customized things behind the scenes

00:06:35 ◼   ► in such a way that was breaking 3D Secure

00:06:37 ◼   ► in a really difficult to find way.

00:06:39 ◼   ► And some people, I don't know if it's everyone in India,

00:06:43 ◼   ► but certainly multiple members who tried to sign up

00:06:47 ◼   ► in India were getting an expired payment link error.

00:06:50 ◼   ► And it was very, very hard to diagnose,

00:06:51 ◼   ► but I eventually figured out it was,

00:06:52 ◼   ► there was something I was doing on the back end

00:06:54 ◼   ► to make failed payments suck less

00:06:57 ◼   ► in the way they're handled.

00:06:58 ◼   ► I was being too clever and it broke 3D Secure

00:07:00 ◼   ► and I unbroke it, so sorry.

00:07:02 ◼   ► - And then as a final note, speaking of members,

00:07:05 ◼   ► just a very heartfelt thank you to all of you

00:07:08 ◼   ► who have ever been a member,

00:07:09 ◼   ► and especially those who are currently members,

00:07:11 ◼   ► and double especially for those who just recently signed up

00:07:14 ◼   ► after us talking about it recently.

00:07:15 ◼   ► So thank you to all of you.

00:07:17 ◼   ► Our membership numbers are looking better than ever,

00:07:19 ◼   ► and I'm genuinely extremely pleased and humbled

00:07:21 ◼   ► and thankful for that.

00:07:22 ◼   ► So thank you, everyone. - Yeah, me too.

00:07:23 ◼   ► - We appreciate it.

00:07:24 ◼   ► All right, let's do some follow-up.

00:07:26 ◼   ► The WWDC lottery has come in.

00:07:28 ◼   ► I can tell you that I am not a big winner.

00:07:31 ◼   ► - I'm pretty sure we can safely say we all lost,

00:07:34 ◼   ► is that right? (laughs)

00:07:35 ◼   ► - Yep, I mean, the odds were against us,

00:07:36 ◼   ► so it is what it is.

00:07:37 ◼   ► - No, WWC lottery winners amongst the ATP hosts,

00:07:41 ◼   ► which is expected.

00:07:43 ◼   ► - Yeah.

00:07:44 ◼   ► - But congratulations to all the winners.

00:07:45 ◼   ► And honestly, we don't even wanna win the lottery.

00:07:47 ◼   ► We don't wanna take someone else's spot.

00:07:48 ◼   ► We want press passes.

00:07:50 ◼   ► Which we also probably won't get, but still.

00:07:52 ◼   ► - Yeah, that's what we want,

00:07:53 ◼   ► but I'm not sure that's what we're getting.

00:07:54 ◼   ► - That's a different lottery.

00:07:56 ◼   ► - That's not a lottery, that is not random.

00:07:58 ◼   ► It is the opposite of random.

00:08:00 ◼   ► - Well, from our point of view, it appears like a lottery.

00:08:02 ◼   ► We get press things sometimes,

00:08:04 ◼   ► and we are very thankful when that happens,

00:08:05 ◼   ► but we have no idea when they'll be offered

00:08:08 ◼   ► and most of the time they aren't.

00:08:10 ◼   ► - Or why, really honestly, or why at all.

00:08:13 ◼   ► 'Cause when we get them, you don't ask questions.

00:08:15 ◼   ► I mean, you don't get them, no one's gonna tell you why.

00:08:17 ◼   ► So it is what it is.

00:08:19 ◼   ► - I also wanted to, this is completely unrelated,

00:08:21 ◼   ► I wanted to make a brief correction

00:08:22 ◼   ► with regard to my beloved CalDigit TS-4.

00:08:25 ◼   ► This is the Thunderbolt 4 docking station

00:08:28 ◼   ► that I've been espousing for a year, year and a half now.

00:08:30 ◼   ► I think I had made mention many, many moons ago

00:08:33 ◼   ► that because of the particulars of the LG Ultra MAF 5K,

00:08:38 ◼   ► I was doing a two-cable solution for my laptop.

00:08:40 ◼   ► One of the cables was the CalDigit TS4.

00:08:43 ◼   ► The studio display is and always has been

00:08:46 ◼   ► hanging off of that.

00:08:47 ◼   ► I have a few other devices hanging off of it.

00:08:49 ◼   ► And then I would separately plug in the LG 5K

00:08:51 ◼   ► because I was under the impression

00:08:53 ◼   ► that you cannot have an LG 5K share with the CalDigit

00:08:57 ◼   ► because it doesn't use display stream compression,

00:09:00 ◼   ► if I remember correctly.

00:09:01 ◼   ► And so it just didn't work.

00:09:02 ◼   ► It had to be directly connected to the Mac.

00:09:04 ◼   ► Turns out that's not right.

00:09:05 ◼   ► Somebody on Maston, whose name I don't have in front of me,

00:09:07 ◼   ► was asking for clarification on this,

00:09:09 ◼   ► and I was like, "No, that doesn't work.

00:09:11 ◼   ► "Let me just try it again."

00:09:13 ◼   ► Oh, oh, so now I am in a one-cable solution

00:09:17 ◼   ► for both the Studio Display and the LG 5K,

00:09:20 ◼   ► so if you're one of the probably four people

00:09:22 ◼   ► that I scared away from the CalDigit TS4,

00:09:25 ◼   ► maybe not be so scared of it.

00:09:26 ◼   ► It actually does work when the dual monitor's set up

00:09:28 ◼   ► with the Studio Display and the 5K.

00:09:30 ◼   ► The only thing that does not work is two LG 5Ks.

00:09:33 ◼   ► That apparently is too much for one connection

00:09:36 ◼   ► and that I am 100% sure does not work,

00:09:39 ◼   ► but studio display in 5K is okay.

00:09:41 ◼   ► So--

00:09:42 ◼   ► - Did you double check that something hasn't changed

00:09:44 ◼   ► about the thing?

00:09:45 ◼   ► Like, is it not really 5K?

00:09:47 ◼   ► Is it like the, does the bit depth go down

00:09:49 ◼   ► or anything like that?

00:09:50 ◼   ► - Those are, that is a completely fair question.

00:09:51 ◼   ► I will say I did recently upgrade the firmware

00:09:53 ◼   ► on the CalDigit and I swear to your point

00:09:57 ◼   ► that I swear I tried this at some point and it didn't work,

00:10:00 ◼   ► But it very well could have been user error.

00:10:03 ◼   ► It very well could be a firmware update

00:10:04 ◼   ► and it very well could be that the display,

00:10:06 ◼   ► the 5K UltraMA is not showing as much as it could or should,

00:10:10 ◼   ► or maybe if I plug anything into the back of it,

00:10:13 ◼   ► 'cause if you recall, it has a couple of USB-C ports on it.

00:10:16 ◼   ► Maybe if I plug something in, it'll all come crumbling down.

00:10:18 ◼   ► But at least for now,

00:10:19 ◼   ► I'm living the one cable blissful lifestyle

00:10:22 ◼   ► where I don't plug in power, I don't plug in any monitors.

00:10:25 ◼   ► I literally just plug in the CalDigit

00:10:27 ◼   ► and everything else hangs off that and it is wonderful.

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00:12:32 ◼   ► (upbeat music)

00:12:36 ◼   ► - Jon, tell me about Apple Photos deduplication

00:12:38 ◼   ► in shared libraries, if you please.

00:12:41 ◼   ► - That was a feature Apple rolled out in iOS 16.4,

00:12:44 ◼   ► Mac OS 13.3, and whatever the hell iPad.

00:12:47 ◼   ► iPad OS is also on 16.4,

00:12:48 ◼   ► I don't remember if they're in sync on numbers.

00:12:50 ◼   ► Anyway, we talked about it last episode,

00:12:53 ◼   ► and I wanted to try it, so I did.

00:12:54 ◼   ► And I did it in my usual cautious way.

00:12:56 ◼   ► I remember my wife has the real photo library,

00:13:00 ◼   ► and I had my own private photo library,

00:13:02 ◼   ► but then I had also been manually taking everything

00:13:05 ◼   ► from my phone from my photo library

00:13:07 ◼   ► and manually importing it to hers,

00:13:08 ◼   ► but I had this whole backlog of stuff in my library,

00:13:10 ◼   ► some of which came from her library,

00:13:12 ◼   ► 'cause I'd take some pictures that were like the favorites

00:13:14 ◼   ► from her library and put them into my library.

00:13:16 ◼   ► And so when shared photo library came out,

00:13:18 ◼   ► If I had just taken my entire library and shoved it into the shared library, there'd

00:13:22 ◼   ► be tons of duplicates.

00:13:23 ◼   ► But there was no duplicate detection.

00:13:24 ◼   ► Well, now there is.

00:13:25 ◼   ► So I'm like, finally, I can essentially empty my personal library, because my wife's personal

00:13:29 ◼   ► library is empty.

00:13:30 ◼   ► All of her photos, essentially, are in the shared library.

00:13:33 ◼   ► I want that to be the same for me.

00:13:34 ◼   ► So we would have one big shared library and a very minimum of photos in our personal library.

00:13:39 ◼   ► And to give you an idea of the only photos that I wanted to keep in my personal library

00:13:43 ◼   ► were my Destiny photos.

00:13:45 ◼   ► And you may be wondering what that is.

00:13:48 ◼   ► screenshots of builds and maps and you know maps with call outs written on them and you know

00:13:54 ◼   ► raid mechanics and patterns. Anyway, it's stuff that she doesn't want. No one's ever gonna want to look at it.

00:14:01 ◼   ► Why?

00:14:01 ◼   ► Yeah, I don't know why she wouldn't want that. And the second thing is a long series of pictures of my toes

00:14:07 ◼   ► which if you want to know what that's about.

00:14:09 ◼   ► Listen to Reconcilable Differences.

00:14:11 ◼   ► I've been taking pictures of my toes during various medical situations. She did not want a shared library.

00:14:17 ◼   ► and honestly I do not blame her.

00:14:19 ◼   ► So those stayed in my personal life.

00:14:21 ◼   ► - You know there's someone out there who,

00:14:23 ◼   ► that went from the most sexy potential thing

00:14:26 ◼   ► you could have possibly said very quickly

00:14:28 ◼   ► to the least sexy potential thing.

00:14:29 ◼   ► - Wait, Destiny?

00:14:31 ◼   ► Destiny build screenshots?

00:14:33 ◼   ► - Yes, that's what I was doing.

00:14:34 ◼   ► Definitely not the toes.

00:14:34 ◼   ► - Okay, all right.

00:14:35 ◼   ► Anyway.

00:14:36 ◼   ► (laughing)

00:14:37 ◼   ► So, but I, you know, this feature,

00:14:39 ◼   ► like I read a lot about it, but you know,

00:14:41 ◼   ► this is, you know, I had tens of thousands of photos.

00:14:44 ◼   ► Maybe, you know, 60, 70,000, I forgot how many it was, right?

00:14:47 ◼   ► most of those were going to be unique but there was going to be lots of

00:14:50 ◼   ► lots of duplicates right

00:14:53 ◼   ► i've checked a bunch in there just like a hundred so chuck them into the library

00:14:56 ◼   ► and then

00:14:57 ◼   ► and then you have to wait for like in typical apple fashion

00:15:00 ◼   ► is not like you could say now please detect duplicates no you have to wait

00:15:03 ◼   ► until it decides to detect duplicates and

00:15:06 ◼   ► the way you'll be able to tell that it has decided to detect duplicates is suddenly

00:15:09 ◼   ► a duplicate photos item will appear on the sidebar. I'm doing this on the Mac by the way

00:15:12 ◼   ► so it's a sidebar in mac photos. You could have done it on iOS as well but i wanted to do it on the big

00:15:15 ◼   ► screen and everything

00:15:16 ◼   ► And when it finds duplicates, you click on the duplicates and in the Mac version of photos,

00:15:21 ◼   ► it shows basically a linear list top to bottom and each row in the list is two photos.

00:15:27 ◼   ► It shows two photos and then underneath it two more, underneath it two more, which is

00:15:29 ◼   ► ridiculous on the Pro Display XDR because it's this huge expansive white space to the

00:15:33 ◼   ► right of it where there's nothing.

00:15:34 ◼   ► But whatever, it's two by two, right?

00:15:36 ◼   ► That was Zark.

00:15:38 ◼   ► And then there's a little blue link above each set of two that says merge these two

00:15:43 ◼   ► photos.

00:15:44 ◼   ► Why is it not a button?

00:15:45 ◼   ► Is it a blue web link?

00:15:47 ◼   ► Who freaking knows?

00:15:48 ◼   ► So I'm looking at it, and I click the merge on that one,

00:15:52 ◼   ► and it says--

00:15:54 ◼   ► I think the first one was like, merge these two exact

00:15:56 ◼   ► duplicates?

00:15:57 ◼   ► And it has some explanatory text that explains what it means.

00:16:01 ◼   ► And I said yes.

00:16:03 ◼   ► And then it takes the one that--

00:16:05 ◼   ► it throws away one, puts it in the recently deleted folder,

00:16:08 ◼   ► so it's not really immediately deleting it.

00:16:10 ◼   ► So it's still there, so you can look at it.

00:16:11 ◼   ► And then it takes the other one, and like we

00:16:13 ◼   ► episode, it puts it into the shared library and says,

00:16:16 ◼   ► this was added to the shared library by person x and person

00:16:20 ◼   ► y.

00:16:20 ◼   ► So it shows that it came from both of those places,

00:16:22 ◼   ► which is great.

00:16:23 ◼   ► And it's supposed to pick the highest quality

00:16:26 ◼   ► copy of the photo.

00:16:27 ◼   ► And so what I did before I looked at it, it's like, OK,

00:16:29 ◼   ► let me look at this.

00:16:30 ◼   ► And sometimes, when it says exact duplicate,

00:16:33 ◼   ► they would be the same file size, the same resolution,

00:16:36 ◼   ► like pretty exact duplicate.

00:16:38 ◼   ► Sometimes when you click the little merge these two photos

00:16:41 ◼   ► thing, it will say merge these two photos,

00:16:43 ◼   ► but it wouldn't say that they were exact duplicates.

00:16:45 ◼   ► In that case, one of them would be a different resolution,

00:16:48 ◼   ► much smaller than the other, so on and so forth.

00:16:51 ◼   ► And in that case, I would click the merge,

00:16:52 ◼   ► and then I would confirm, like, okay,

00:16:54 ◼   ► one is three and a half megs, and one is 174K.

00:16:58 ◼   ► I really want to take the three and a half meg one, please.

00:17:01 ◼   ► And so I'd click merge, and then I'd go and confirm,

00:17:03 ◼   ► you can like show photo in all photos,

00:17:05 ◼   ► and I would confirm, yes, it kept the 3.3 meg one,

00:17:07 ◼   ► and that would look and recently delete it.

00:17:08 ◼   ► Okay, there's the 174K one.

00:17:12 ◼   ► I did this manually spot checking many, many, many times as I scroll, merge these two photos,

00:17:20 ◼   ► look at the dialog, see what the options are, decide what I think it's supposed to do, let

00:17:24 ◼   ► it do its thing, confirm that it did what I thought it was supposed to do.

00:17:27 ◼   ► Sometimes it would have two RAW photos, a RAW versus a JPEG.

00:17:31 ◼   ► I couldn't quite tell why in some situations it would show me a RAW and a JPEG and consider

00:17:35 ◼   ► them duplicates.

00:17:36 ◼   ► In other cases it wouldn't.

00:17:38 ◼   ► So I just basically made sure that it always did what I wanted it to do.

00:17:41 ◼   ► And I did this for dozens of photos, manually.

00:17:44 ◼   ► And then I was like, all right, so I'm

00:17:47 ◼   ► pretty sure this is working the way Apple said it would.

00:17:49 ◼   ► It never made a mistake.

00:17:51 ◼   ► Every time I looked at two photos,

00:17:52 ◼   ► I would agree that we should only keep one of them,

00:17:54 ◼   ► and I would decide which one it should be,

00:17:56 ◼   ► and I would let Apple's thing do it,

00:17:57 ◼   ► and it would pick the one that I thought it should.

00:17:58 ◼   ► So good, thumbs up, it's working.

00:18:00 ◼   ► And it took me a little while to figure out, OK,

00:18:03 ◼   ► do I have to sit here and click the little merge these two,

00:18:05 ◼   ► merge these two, merge these-- it would be like,

00:18:06 ◼   ► merge these two, and then hit the Return key

00:18:08 ◼   ► to select the default button on the dialog that appears.

00:18:10 ◼   ► Merge, return, merge, return.

00:18:11 ◼   ► Like, do I have to do that for all of them?

00:18:13 ◼   ► So I glanced up to the duplicates thing and say,

00:18:15 ◼   ► how many duplicates are there?

00:18:16 ◼   ► And the answer was 30,000.

00:18:18 ◼   ► - Oh, goodness.

00:18:20 ◼   ► - So I was not going to sit there and click the blue link

00:18:22 ◼   ► and click return 30,000 times, right?

00:18:25 ◼   ► And so since it's a Mac, it works the way most Mac things

00:18:28 ◼   ► do, you can just select all or click one

00:18:30 ◼   ► and then scroll down to the end and shift click.

00:18:32 ◼   ► All sorts of things that I imagined I would have

00:18:35 ◼   ► a little bit more trouble doing on a phone

00:18:37 ◼   ► just because of how fidgety things are with the scroll bars

00:18:39 ◼   ► and the small screen and my big fat finger.

00:18:41 ◼   ► So I was glad I was doing it on a Mac.

00:18:43 ◼   ► But I didn't select them all first.

00:18:44 ◼   ► First I selected, you know, a thousand

00:18:47 ◼   ► and said, you know, merge these duplicates.

00:18:49 ◼   ► And it did, and then I, you know,

00:18:51 ◼   ► I tried to spot check the thousand that I picked

00:18:53 ◼   ► and they all looked good.

00:18:54 ◼   ► And then I did 2000 and then eventually I'm like, okay,

00:18:58 ◼   ► I am thoroughly satisfied that this thing is working.

00:19:00 ◼   ► Select all, merge all these things.

00:19:02 ◼   ► And it merged them all.

00:19:04 ◼   ► And it, as far as I can tell,

00:19:06 ◼   ► everything went off without a hitch.

00:19:08 ◼   ► No, as far as I can tell, I didn't lose any photos.

00:19:11 ◼   ► I went into the recently deleted thing

00:19:12 ◼   ► and looked through what it had deleted,

00:19:14 ◼   ► and I'm like, yeah, these look like the ones

00:19:15 ◼   ► that I would want deleted, and didn't do anything weird,

00:19:18 ◼   ► and I emptied my library,

00:19:19 ◼   ► except for Toe photos and Destiny photos.

00:19:22 ◼   ► Actually, what I did, I actually just merged them all,

00:19:27 ◼   ► and then I unmerged the Toe and the Destiny ones.

00:19:30 ◼   ► I probably unmerged them before

00:19:31 ◼   ► they even synced to anybody else,

00:19:33 ◼   ► so that was the easiest way to do it,

00:19:34 ◼   ► 'cause I had them in folders or whatever.

00:19:36 ◼   ► So thumbs up on this feature.

00:19:38 ◼   ► Just like the shared photo library,

00:19:39 ◼   ► I'm pretty sure it works exactly the way Apple said it would.

00:19:43 ◼   ► And my only complaints continue to be the lack of features

00:19:46 ◼   ► and not the features that they did add, right?

00:19:49 ◼   ► So I still want shared albums and so on and so forth,

00:19:50 ◼   ► but as they add the features, the features appear to work.

00:19:53 ◼   ► And I think I'm giving these things a pretty good workout

00:19:56 ◼   ► with my 150, 160,000 photo library

00:19:59 ◼   ► and merging 30,000 duplicates.

00:20:01 ◼   ► And there was a typical kind of like,

00:20:03 ◼   ► sometimes there was lag

00:20:05 ◼   ► and I went over to different computers

00:20:06 ◼   ► and I saw this one still thinks there's some duplicates.

00:20:08 ◼   ► There was like one day worth of me visiting each computer

00:20:11 ◼   ► and saying, do you think all the duplicates are gone?

00:20:13 ◼   ► Do you think all the duplicates are gone?

00:20:14 ◼   ► And occasionally a few more would pop up,

00:20:16 ◼   ► but now everything has settled down.

00:20:18 ◼   ► And during the whole time,

00:20:19 ◼   ► I don't think it did anything wrong.

00:20:20 ◼   ► So if you are afraid of this thing,

00:20:23 ◼   ► this duplicate feature,

00:20:24 ◼   ► know that at least one person has tried it

00:20:26 ◼   ► and it has not been disastrous.

00:20:27 ◼   ► (laughing)

00:20:28 ◼   ► - Yay. - Glowing recommendation.

00:20:30 ◼   ► - Right, right.

00:20:31 ◼   ► All right, so tell me about disasters

00:20:33 ◼   ► with regard to your bug reports.

00:20:35 ◼   ► - This is about my Anus Tracking Area bug.

00:20:37 ◼   ► And it said that it seemed like maybe the team

00:20:40 ◼   ► that made the change was hoping they could make a change

00:20:42 ◼   ► to a framework, but sort of not tell anybody about it

00:20:45 ◼   ► in the hopes that like, probably no one will notice this.

00:20:49 ◼   ► And so we can just make this change.

00:20:50 ◼   ► We don't have to put it in the release notes.

00:20:52 ◼   ► We don't have to, you know,

00:20:53 ◼   ► make a change to the documentation.

00:20:55 ◼   ► We could just, you know, no one is probably relying

00:20:57 ◼   ► on this existing behavior, right?

00:20:58 ◼   ► And it turns out I was relying on that existing behavior.

00:21:01 ◼   ► And so I, you know, wrote a bug about it.

00:21:02 ◼   ► And then they had to say, oh yeah, no, the new behavior is new behavior.

00:21:05 ◼   ► So here's some anonymous feedback regarding this phenomenon within Apple.

00:21:09 ◼   ► This person says, I was on a team at Apple 10 years ago.

00:21:13 ◼   ► This is the problem with these stories.

00:21:14 ◼   ► You get info from people who are willing to talk.

00:21:16 ◼   ► They're willing to talk when they were at Apple 10 years ago.

00:21:18 ◼   ► They're not really into talk right now or whatever.

00:21:20 ◼   ► But anyway, take it for what it's worth.

00:21:22 ◼   ► I was on a team at Apple 10 years ago that worked on a tool that would ingest all iOS

00:21:26 ◼   ► apps in the store nightly and run analysis to see what frameworks and methods they were

00:21:30 ◼   ► using.

00:21:31 ◼   ► frequently get asked by other teams to provide usage information of specific framework calls

00:21:35 ◼   ► to see if any of the top 100 apps use them. I assume this information will be used to

00:21:40 ◼   ► determine the effects of removing or changing frameworks. This was 10 years ago and I would

00:21:44 ◼   ► assume they have better methods for this now. This makes me think that Apple would definitely

00:21:47 ◼   ► know if Microsoft Office or Photoshop would be affected by these types of changes.

00:21:50 ◼   ► So a few things about this. First, there's lots of reasons why you would examine API

00:21:55 ◼   ► of apps in the App Store beyond letting teams know whether they can change an

00:21:59 ◼   ► API. Second, Photoshop is sold outside the App Store. I know there are versions of

00:22:05 ◼   ► Photoshop inside the App Store but like the real Photoshop is outside the App

00:22:08 ◼   ► Store. Microsoft Office I believe is sold both outside and inside the App Store so

00:22:12 ◼   ► I'm not entirely sure if this would let you know. But yes, Apple obviously does

00:22:19 ◼   ► lots of analysis of the apps in the App Store. That's one of the advantages of

00:22:23 ◼   ► of running the App Store and the advantage of it reviewing every application is any kind

00:22:27 ◼   ► of automated thing like this of just saying like, "What frameworks are popular?

00:22:31 ◼   ► Who's using them?

00:22:32 ◼   ► We introduced the new framework at WWDC.

00:22:35 ◼   ► How long does it take for that framework to start appearing in apps?

00:22:37 ◼   ► Who is using it?

00:22:38 ◼   ► What APIs are they using?

00:22:39 ◼   ► If we made a framework, how much of the API service is being used and by what?"

00:22:43 ◼   ► And especially for the top 100 apps, the apps that we really care about, I don't know how

00:22:47 ◼   ► they even determine top 100 apps.

00:22:49 ◼   ► It's all casino games for children at this point, so I'm not sure how representative

00:22:53 ◼   ► that is of what APIs they should work on.

00:22:55 ◼   ► But yeah, I do think Apple has good visibility into that.

00:22:58 ◼   ► But of course, Apple being Apple, the team making changes to the framework has to ask

00:23:03 ◼   ► some other team, the API usage app store analysis team to find out.

00:23:09 ◼   ► And of course, my API in question was on the Mac, and so they have to ask about the Mac

00:23:12 ◼   ► App Store, and I think the top 10 apps in the Mac App Store are probably not representative

00:23:17 ◼   ► of the top 10 apps used by Mac users, and so there's a little bit more difficulty there.

00:23:21 ◼   ► But anyway, there's one take from the inside on Apple's unsurprising awareness and analysis

00:23:28 ◼   ► of the software that passes through their ecosystem.

00:23:31 ◼   ► We also got some feedback from another anonymous person, which indicates that maybe the radar

00:23:36 ◼   ► grass is not actually greener on the other side.

00:23:39 ◼   ► I'm going to read most of it.

00:23:41 ◼   ► "I work for a big developer in the games industry, and we definitely get a very different support

00:23:44 ◼   ► experience from Apple, though I'm not sure the outcomes are any different.

00:23:48 ◼   ► At the corporate level, which is way above my level,

00:23:50 ◼   ► we have whole teams of developer relationships,

00:23:52 ◼   ► people from Apple talking to our first-party relationships,

00:23:55 ◼   ► people about business deals or whatever.

00:23:58 ◼   ► I have only the tiniest insight into this,

00:23:59 ◼   ► and I can't share it.

00:24:00 ◼   ► My team is direct contact with someone

00:24:02 ◼   ► in Apple Developer Relations

00:24:03 ◼   ► and several engineers that work with them.

00:24:05 ◼   ► We have monthly meetings between our engineers and this team

00:24:07 ◼   ► in which we raise issues, ask for advice, et cetera.

00:24:09 ◼   ► We also have a private Slack channel

00:24:11 ◼   ► with that same DevRel team

00:24:12 ◼   ► where we can raise issues and get a response at any time.

00:24:15 ◼   ► It seems like this should be great, right?

00:24:17 ◼   ► Right? But we end up with broadly the same frustrations.

00:24:21 ◼   ► Da-da-da-da. Wow. Responses to our bug reports are slow. Granted, less slow because we have more

00:24:28 ◼   ► ability to nag them about it. We continually have to prod the Slack thread and ask, "What's happening

00:24:33 ◼   ► with this issue?" We see the "We think we've fixed it!" or "Try in the latest beta" responses from

00:24:39 ◼   ► Apple, but they haven't fixed it and it's still difficult to figure out which beta that will

00:24:43 ◼   ► will supposedly have the fix.

00:24:45 ◼   ► They still can't share any details

00:24:46 ◼   ► of how things work under the hood

00:24:47 ◼   ► to help us come up with viable workarounds,

00:24:49 ◼   ► which in some cases we would need

00:24:50 ◼   ► even if the bugs were fixed

00:24:51 ◼   ► because we want to support a broader range of OS versions.

00:24:54 ◼   ► They often can't answer straightforward questions

00:24:57 ◼   ► like what are the performance implications of X versus Y?

00:25:00 ◼   ► Either because they don't know, can't say, or it depends.

00:25:03 ◼   ► And they can't tell us on what.

00:25:05 ◼   ► I guess my point is it isn't just the feedback radar system

00:25:09 ◼   ► itself that's the problem.

00:25:11 ◼   ► Apple's organization seems to be set up

00:25:13 ◼   ► with such a focus on secrecy

00:25:15 ◼   ► that they just can't provide the transparency

00:25:16 ◼   ► that you need as an external developer

00:25:18 ◼   ► to really believe that they do actually care about

00:25:21 ◼   ► and are working on your problems.

00:25:23 ◼   ► I'm gonna read it again because I think it's that good.

00:25:26 ◼   ► Apple's organization seems to be set up

00:25:28 ◼   ► with such a focus on secrecy

00:25:29 ◼   ► that they just can't provide the transparency

00:25:31 ◼   ► that you need as an external developer

00:25:33 ◼   ► to really believe that they do actually care about

00:25:36 ◼   ► and are working on your problems.

00:25:39 ◼   ► Amen to that.

00:25:40 ◼   ► - I know this is framed as,

00:25:42 ◼   ► our deal for us is different when we're at a big company,

00:25:45 ◼   ► but the outcomes are the same.

00:25:46 ◼   ► But how much would you kill for a private Slack channel

00:25:48 ◼   ► with Apple engineers? - Oh gosh.

00:25:49 ◼   ► - So you could prod them in threads.

00:25:51 ◼   ► Like I know that it's still,

00:25:52 ◼   ► they are held back by being unresponsive

00:25:55 ◼   ► and like, oh, they can't tell you.

00:25:56 ◼   ► And like, yeah, it is frustrating, it is worse than,

00:25:58 ◼   ► I think what they'd be comparing it to is,

00:26:00 ◼   ► say you're a big important company.

00:26:02 ◼   ► Big important company would get better support

00:26:04 ◼   ► from say, Microsoft than they get from Apple, you know?

00:26:07 ◼   ► We're not expecting that tinky little developers

00:26:09 ◼   ► will get the same support as a big, giant company.

00:26:12 ◼   ► I think where they're coming from here

00:26:14 ◼   ► is we are a big, important company,

00:26:15 ◼   ► so we know how big and important companies get treated

00:26:18 ◼   ► by different platform owners.

00:26:20 ◼   ► And Apple is the worst, right?

00:26:21 ◼   ► Because of secrecy.

00:26:22 ◼   ► Because they can't tell us things,

00:26:24 ◼   ► and because they're unresponsive,

00:26:26 ◼   ► and because there's layers-- that the organization is not

00:26:29 ◼   ► set up to be responsive to demand.

00:26:32 ◼   ► So as jealous as we are as individual developers

00:26:35 ◼   ► of having these kind of touch points,

00:26:37 ◼   ► It's unrealistic to assume that any individual would have this.

00:26:41 ◼   ► But within each sort of cohort, within each strata

00:26:46 ◼   ► of developers, it seems like if you were to compare like to like,

00:26:49 ◼   ► big company, how do you get support from Apple versus how you get it

00:26:53 ◼   ► from Microsoft versus how you get it from Google, Apple is always in last place,

00:26:56 ◼   ► seemingly for structural and secrecy reasons.

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00:28:50 ◼   ► - All right, and thus we enter the camera portion

00:28:56 ◼   ► of the show which begins in follow-up,

00:28:58 ◼   ► but will continue into the main topic.

00:29:00 ◼   ► I believe this is all Marco, is that correct?

00:29:02 ◼   ► - It's certainly a lot, Ne.

00:29:05 ◼   ► Although I'm sure Jon will jump in, and I hope he does.

00:29:09 ◼   ► Because there's going to be a lot.

00:29:12 ◼   ► All right, so I've gone through my brief camera buying phase

00:29:17 ◼   ► of the five-year span that we're in, because it's about as often

00:29:20 ◼   ► as I buy cameras.

00:29:21 ◼   ► It's a pattern.

00:29:22 ◼   ► I recognize it at this point.

00:29:24 ◼   ► About every five years, I see what modern cameras can do.

00:29:27 ◼   ► It blows me away.

00:29:28 ◼   ► I buy one or two modern cameras.

00:29:30 ◼   ► And then over the next few years,

00:29:32 ◼   ► I stop using them because they're too much

00:29:34 ◼   ► to carry around.

00:29:35 ◼   ► iPhones get better and more convenient,

00:29:36 ◼   ► and I say, eh, I'm never gonna buy a camera again.

00:29:39 ◼   ► And then what inevitably happens is,

00:29:42 ◼   ► a few years later, the cycle repeats as cameras get better.

00:29:45 ◼   ► - Has the cycle repeated that much?

00:29:47 ◼   ► I think you may be on the first round

00:29:48 ◼   ► of this particular cycle, 'cause I think you,

00:29:50 ◼   ► basically you were like, big cameras are good,

00:29:52 ◼   ► I'm into big cameras, and then the iPhone camera got good,

00:29:55 ◼   ► and then you switched all iPhone,

00:29:56 ◼   ► I think this is your first backslide,

00:29:58 ◼   ► unless I'm remembering it different.

00:30:00 ◼   ► - No, that sounds right.

00:30:01 ◼   ► - I think this is the first loop.

00:30:02 ◼   ► I mean, I agree with you that it's probably gonna repeat.

00:30:05 ◼   ► Let history be a guide.

00:30:07 ◼   ► They're the cycles of Marco.

00:30:08 ◼   ► (laughing)

00:30:09 ◼   ► I think to be fair to you,

00:30:11 ◼   ► this is your first time through this.

00:30:14 ◼   ► - Maybe, yeah, maybe my first,

00:30:16 ◼   ► it's certainly my first time in a while,

00:30:17 ◼   ► in about five years.

00:30:19 ◼   ► I guess there was my brief flirtation

00:30:21 ◼   ► with being a video producer,

00:30:22 ◼   ► where I bought a couple of objects for video production,

00:30:25 ◼   ► never used them, and eventually mailed them to you.

00:30:27 ◼   ► - I mean, you made some videos.

00:30:29 ◼   ► You actually made videos with them, right?

00:30:31 ◼   ► - I think I made a video.

00:30:32 ◼   ► - No, you had like a Mac mini video and some other thing.

00:30:35 ◼   ► - And the iPad Pro 2018.

00:30:38 ◼   ► I think it was the same event.

00:30:40 ◼   ► - But in that one, I don't think you had a period

00:30:42 ◼   ► where you were like, big video cameras are crappy,

00:30:45 ◼   ► you should just use your iPhone for everything.

00:30:47 ◼   ► - Yeah, but anyway, as usual during this phase,

00:30:50 ◼   ► I was trying to figure out how do I make my new cool camera

00:30:54 ◼   ► as convenient as the iPhone.

00:30:55 ◼   ► And of course, that's impossible.

00:30:57 ◼   ► But I ran into a couple of issues.

00:30:59 ◼   ► Number one was I was torn between the physical size

00:31:04 ◼   ► of the Ricoh GR3X, which is awesome.

00:31:07 ◼   ► I was not super thrilled with the color of its pictures.

00:31:12 ◼   ► And then I was very impressed by the Fujifilm X100V,

00:31:17 ◼   ► but it was a little bit less technically easy to use

00:31:21 ◼   ► and technically sharp as the Ricoh GR3X.

00:31:25 ◼   ► But the Fuji produced pictures

00:31:27 ◼   ► that I just loved the colors from.

00:31:29 ◼   ► And so, got a bunch of feedback on this.

00:31:31 ◼   ► So first of all, a number of people sent in this website.

00:31:34 ◼   ► It's ricorecipes.com.

00:31:36 ◼   ► This is Richie's Rico Recipes.

00:31:38 ◼   ► And the Rico has these various customization options

00:31:42 ◼   ► where you can set, all right, for custom mode number two,

00:31:45 ◼   ► set color plus two, saturation minus one,

00:31:48 ◼   ► sharpness plus one, that kind of thing.

00:31:50 ◼   ► And so, what this person Richie has done

00:31:52 ◼   ► is made a whole bunch of presets for those settings

00:31:55 ◼   ► that you can enter into your camera

00:31:57 ◼   ► to achieve different looks.

00:31:58 ◼   ► and the idea is to get much of the same benefit

00:32:01 ◼   ► as Fuji's film emulation modes,

00:32:03 ◼   ► which are very appealing and very popular with Ricoh cameras.

00:32:08 ◼   ► I tried them, they are better than the Ricoh's defaults,

00:32:12 ◼   ► but I was not able to find one

00:32:15 ◼   ► that I really thought was comparable

00:32:17 ◼   ► to what I was getting out of the Fuji

00:32:18 ◼   ► with no effort whatsoever.

00:32:20 ◼   ► If what you want is really cool colors in the photos

00:32:23 ◼   ► and if you like the way Fuji's render color,

00:32:26 ◼   ► there is no direct substitution in camera hardware.

00:32:28 ◼   ► Now, you can get Lightroom presets and stuff

00:32:31 ◼   ► that people have made to try to emulate Fuji's modes,

00:32:33 ◼   ► and they might come closer,

00:32:35 ◼   ► but I have not yet found anything that offers

00:32:36 ◼   ► what Fuji does in in-camera JPEG processing,

00:32:39 ◼   ► so you can just dump it right onto something

00:32:41 ◼   ► and use it immediately.

00:32:42 ◼   ► On the Fuji itself, I talked about how crappy

00:32:46 ◼   ► all the camera apps are, about transferring photos

00:32:49 ◼   ► over Wi-Fi to your phone or whatever,

00:32:51 ◼   ► like all these different schemes everyone has,

00:32:52 ◼   ► and they're all crappy and terrible and slow.

00:32:54 ◼   ► Fuji has this feature called PC Auto Save,

00:32:59 ◼   ► and I assume it's how you pronounce it,

00:33:00 ◼   ► 'cause it's in all capitals.

00:33:01 ◼   ► - PC load letter, what the eff does that mean?

00:33:03 ◼   ► - Abort, retry, fail.

00:33:04 ◼   ► - There you go.

00:33:05 ◼   ► - Let's pull out all the old PC tropes

00:33:07 ◼   ► where everything was in caps.

00:33:08 ◼   ► - Yeah, so anyway, PC Auto Save is on most Fuji cameras,

00:33:13 ◼   ► at least most reasonably modern ones,

00:33:16 ◼   ► although it's funny, I decided in the intervening time

00:33:20 ◼   ► to cancel my return for the XT5.

00:33:25 ◼   ► I kept the XT5 and I love it and shut up.

00:33:28 ◼   ► So anyway, PC autosave is on the X100V

00:33:32 ◼   ► and many other modern Fuji cameras.

00:33:34 ◼   ► It's on the XT3 and 4, I think.

00:33:36 ◼   ► For some reason, I don't think it's on the XT5.

00:33:39 ◼   ► I can't find it anywhere and it's not

00:33:41 ◼   ► on the compatibility list and it's not

00:33:43 ◼   ► in the instruction manual and I can't find it anywhere

00:33:44 ◼   ► in the menus, so.

00:33:45 ◼   ► - Did you do a firmware update?

00:33:47 ◼   ► - Yes I did, it's the modern version of everything,

00:33:48 ◼   ► thank you for.

00:33:49 ◼   ► John, you were the one who taught me

00:33:51 ◼   ► that camera firmware updates exist.

00:33:53 ◼   ► So that's the first thing I tried.

00:33:55 ◼   ► Oh, maybe I got an early version and it didn't help.

00:33:58 ◼   ► And it's listed nowhere, it's documented nowhere,

00:34:00 ◼   ► it's not in the instructions,

00:34:01 ◼   ► so I'm pretty sure it just doesn't have this feature

00:34:03 ◼   ► for some reason.

00:34:04 ◼   ► But anyway, what PC autosave is,

00:34:07 ◼   ► is you run this horrendous little Fuji app

00:34:10 ◼   ► on your Mac or PC or whatever,

00:34:12 ◼   ► you set up the camera, you kind of pair the camera

00:34:14 ◼   ► to this app on your computer

00:34:15 ◼   ► that's always running in your menu bar

00:34:16 ◼   ► with a hideous icon and an even more hideous interface.

00:34:19 ◼   ► and you can tell the camera,

00:34:21 ◼   ► you can go to the playback menu and select PC auto save

00:34:24 ◼   ► and it will then begin to very slowly

00:34:28 ◼   ► connect to your WiFi network, find your PC

00:34:31 ◼   ► and then very slowly automatically save the pictures to it

00:34:35 ◼   ► over your WiFi network.

00:34:37 ◼   ► And it is a comically slow process but it does work.

00:34:42 ◼   ► So if you happen to have your computer

00:34:45 ◼   ► on the same WiFi network as your camera,

00:34:48 ◼   ► this method is a little bit less horrible

00:34:51 ◼   ► than using the apps to transfer.

00:34:52 ◼   ► But ultimately, all of these methods

00:34:54 ◼   ► are so much more horrible than just plugging the camera

00:34:58 ◼   ► directly into your computer or popping the card out

00:35:00 ◼   ► and using a card reader.

00:35:02 ◼   ► You're better off just doing that.

00:35:03 ◼   ► And I think once the iPhone goes USB-C,

00:35:06 ◼   ► I would imagine you will probably be able

00:35:09 ◼   ► to just plug in any USB-C card reader to the iPhone

00:35:13 ◼   ► and I bet it'll import it directly.

00:35:15 ◼   ► 'Cause right now Apple has sold various camera connection

00:35:19 ◼   ► kit accessories over the years.

00:35:21 ◼   ► Some of which have USB ports,

00:35:22 ◼   ► some of which just have SD card slots.

00:35:25 ◼   ► I believe the ones of those that use the lightning port

00:35:28 ◼   ► I think do already work on the iPhone,

00:35:30 ◼   ► but I'm not positive about that.

00:35:31 ◼   ► I don't have one here to test,

00:35:32 ◼   ► and I wasn't gonna buy one a few months

00:35:33 ◼   ► before the USB-C iPhone comes out.

00:35:35 ◼   ► So I could be wrong on that, but anyway,

00:35:37 ◼   ► that's an option maybe to go directly to a phone.

00:35:40 ◼   ► I know it at least works on iPads,

00:35:41 ◼   ► and definitely works on Macs.

00:35:43 ◼   ► So that's the way to go if you wanna transfer photos

00:35:45 ◼   ► to your cool Apple hardware is just dump them onto the computer directly with the card or

00:35:50 ◼   ► the cable. Also got a wonderful tip, my complaint about the X100V was I was having trouble getting

00:35:59 ◼   ► the autofocus to really nail the focus, like especially on eyes, it was sometimes like

00:36:03 ◼   ► you know focus on the tip of the eyelashes instead of the actual eye surface, stuff like

00:36:09 ◼   ► that, it was like slightly missing focus a lot and I was having trouble getting sharp

00:36:13 ◼   ► So anonymous wrote in to say that the F100V ships with the

00:36:18 ◼   ► release/focus priority setting on shutter,

00:36:22 ◼   ► meaning it will prioritize taking a picture

00:36:25 ◼   ► over actually getting the right focus.

00:36:27 ◼   ► Changing it to focus improved my hit rate noticeably

00:36:30 ◼   ► and seems to have little impact on shutter lag

00:36:32 ◼   ► in most situations.

00:36:33 ◼   ► So to explain this, basically almost every modern camera,

00:36:36 ◼   ► at least in default mode, usually if you push the shutter

00:36:41 ◼   ► button but the lens has not focused yet,

00:36:43 ◼   ► usually it will wait until it locks on focus

00:36:47 ◼   ► and then take the picture, so that's shutter lag.

00:36:49 ◼   ► And sometimes it's really frustrating

00:36:51 ◼   ► if you're maybe in the dark

00:36:52 ◼   ► and the camera's having trouble focusing

00:36:54 ◼   ► and you're like, just push it, just take it,

00:36:55 ◼   ► and the camera's going, going back and forth

00:36:58 ◼   ► and can't really focus on something.

00:37:00 ◼   ► So oftentimes this feature, in more pro modes

00:37:04 ◼   ► or more pro models, will be set to shutter priority,

00:37:07 ◼   ► which means as soon as you hit the shutter button

00:37:09 ◼   ► all the way down, just take the picture,

00:37:12 ◼   ► regardless of whether the autofocus engine

00:37:13 ◼   ► thinks it has focus or not.

00:37:15 ◼   ► So the X100V ships in that mode by default,

00:37:17 ◼   ► where it just takes the picture,

00:37:19 ◼   ► even if it's not focused all the way.

00:37:21 ◼   ► So I changed this, the way Anonymous said,

00:37:23 ◼   ► to change it to focus priority,

00:37:25 ◼   ► so the former where it waits for focus,

00:37:27 ◼   ► even if it introduces some lag

00:37:29 ◼   ► before it actually takes the picture.

00:37:31 ◼   ► And I agree, it seems to have improved the hit rate,

00:37:35 ◼   ► and it does not seem to introduce noticeable lag

00:37:37 ◼   ► in any situation I've encountered so far.

00:37:39 ◼   ► - Are you not a fan of back button focusing,

00:37:44 ◼   ► which would also solve this problem for you?

00:37:46 ◼   ► - Like the AF on button on cannons and stuff like that,

00:37:48 ◼   ► where you hit the button there without,

00:37:50 ◼   ► because normally I just half press the shutter

00:37:53 ◼   ► and then go all the way.

00:37:53 ◼   ► - Right, so most people, phones,

00:37:55 ◼   ► phones, cameras, big cameras ship,

00:37:58 ◼   ► so that if you press the shutter button halfway down,

00:38:01 ◼   ► it will start focusing,

00:38:02 ◼   ► and then if you press it the rest of the way down,

00:38:03 ◼   ► it will take the picture,

00:38:04 ◼   ► and at that point, everything you just described takes place.

00:38:06 ◼   ► It says, "Should I really take the picture,

00:38:07 ◼   ► "or should I wait for the focusing motor

00:38:09 ◼   ► to finish getting to where I know it's supposed to focus and so on and so forth.

00:38:12 ◼   ► The other technique is often called back button focusing, which means you assign some button

00:38:17 ◼   ► on the back of your camera to be the "please do autofocus now" button.

00:38:23 ◼   ► And then the shutter button is, you turn off the feature that makes the camera try to focus

00:38:28 ◼   ► when you push the shutter button halfway down.

00:38:30 ◼   ► So you separate the two functions.

00:38:31 ◼   ► So you decide when you want your camera to do autofocusing with the back button, and

00:38:36 ◼   ► once you're happy with the focus you can press the shutter button. you can do both

00:38:40 ◼   ► of them at the same time and then you would still have the same situation where

00:38:43 ◼   ► should I wait for the motor or whatever but you can also do your focus and then

00:38:47 ◼   ► once you're happy yes you've got the focus to my satisfaction and you know

00:38:50 ◼   ► the thing isn't moving the person isn't moving or whatever then when you press

00:38:53 ◼   ► the shutter button it's going to take it immediately because no part of pressing

00:38:56 ◼   ► the shutter button tells it to do focus again focusing is separated from

00:38:59 ◼   ► shutter. I am not a big fan of this but I see I see the situations where it could

00:39:05 ◼   ► be advantageous and some people, this is the only way they view the camera and they consider

00:39:09 ◼   ► it broken to use the other way, but I feel like it's just kind of a muscle memory type

00:39:12 ◼   ► thing a lot of the times.

00:39:13 ◼   ► But you see the advantage is like, if you get it focused on somebody and they're not

00:39:17 ◼   ► moving, very often with cameras, with modern cameras being so good at focusing on stuff,

00:39:23 ◼   ► like someone in the background will move and turn their head towards the camera and the

00:39:26 ◼   ► camera will be like, "Ooh, a pair of eyes.

00:39:27 ◼   ► I'm totally going to focus on that."

00:39:29 ◼   ► It's like, no, no.

00:39:30 ◼   ► Focus on the ear of the person I just focused on.

00:39:31 ◼   ► Like you know, if you get the focus the way you want and the person you focus on turns

00:39:35 ◼   ► their head away, so now they're just ears facing you, but you're happy with that focal

00:39:38 ◼   ► plane, you don't want it to jump to the person in the background whose two eyes just face

00:39:42 ◼   ► that.

00:39:43 ◼   ► You want it to stay where you left it, so in that situation, you do back button focusing

00:39:47 ◼   ► to get the focus you want, so you get perfect eye focus on that person, and even if they

00:39:50 ◼   ► turn their head slightly, you don't want it to pick some other subject, so then you use

00:39:53 ◼   ► the shutter button for it.

00:39:55 ◼   ► So if you got used to that technique of focusing, I think that would essentially do the same

00:40:01 ◼   ► thing as you saying shutter priority because, you know, in that case the shutter never activates

00:40:05 ◼   ► autofocus it just fires the shutter.

00:40:08 ◼   ► Yeah, I never shot that style but, you know, a lot of people do so there's probably some,

00:40:13 ◼   ► I probably should be using that style.

00:40:15 ◼   ► It's more cumbersome a lot of the time, and especially if you forget that you've, you

00:40:19 ◼   ► previously selected this focal plane and I'm never going to change it unless you hit the

00:40:23 ◼   ► back button again and you think, oh, you know, because you get used to just using the half

00:40:27 ◼   ► The other way to solve this problem with lag or maybe the focus is to get a Sony camera

00:40:33 ◼   ► or some other camera that has insanely good, really, really fast, really smart focus selection

00:40:39 ◼   ► that's just been getting better and better over time.

00:40:40 ◼   ► And to be fair, all camera manufacturers have been getting better and better.

00:40:43 ◼   ► Sony used to have a huge lead and now it just has a smaller lead, but Sony still is a really

00:40:48 ◼   ► good focusing system where it will...

00:40:50 ◼   ► Like the reason you don't notice it on Sony is it's so fast.

00:40:53 ◼   ► First of all, Sony lenses are very fast to physically focus, and second, the Sony image

00:40:58 ◼   ► detection system is really good at finding the thing you want to focus on and tracking

00:41:02 ◼   ► it and not getting distracted when something moves.

00:41:05 ◼   ► So that's one of the advantages of the Sony cameras.

00:41:07 ◼   ► But other ones have been catching up, and these types of settings are a good way to

00:41:10 ◼   ► sort of shore up the minor inefficiencies as compared to the best of the best.

00:41:16 ◼   ► Yeah, and in all fairness, as much as I love the Fuji color processing, they are not close

00:41:22 ◼   ► to class leading with autofocus sophistication.

00:41:25 ◼   ► That is one area where they are, I think,

00:41:27 ◼   ► behind the competitors, and I think all their views

00:41:29 ◼   ► agree with that.

00:41:30 ◼   ► So I have noticed that it is not as smart

00:41:33 ◼   ► as Sony's autofocus, but it's smart enough for me,

00:41:35 ◼   ► and I'm loving the pictures that it's getting.

00:41:39 ◼   ► If I was a sports photographer,

00:41:40 ◼   ► I would definitely not use Fuji,

00:41:42 ◼   ► but I would, but for taking pictures that I like a lot

00:41:46 ◼   ► in other situations, it's proving to be fantastic.

00:41:49 ◼   ► One thing I noticed as I was taking pictures

00:41:52 ◼   ► with these cameras for the first time,

00:41:54 ◼   ► like since using an iPhone,

00:41:56 ◼   ► I missed the iPhone HDR photography.

00:42:00 ◼   ► And I don't mean the,

00:42:03 ◼   ► so cameras have caught up in a number of ways.

00:42:05 ◼   ► So since I, the previous last camera I bought

00:42:10 ◼   ► was the Sony A7R III, which is at this point

00:42:14 ◼   ► probably something like five years old in that ballpark.

00:42:18 ◼   ► And what, cameras have gotten really good at eating away

00:42:22 ◼   ► some of the iPhone's advantages in the meantime.

00:42:24 ◼   ► Not all of them, and they never will get all of them,

00:42:26 ◼   ► but some of them.

00:42:27 ◼   ► And one of the things is, you know,

00:42:29 ◼   ► the iPhones have always been really, not always,

00:42:31 ◼   ► but modern iPhones have always been really good

00:42:33 ◼   ► at dealing with high dynamic range scenes.

00:42:36 ◼   ► Scenes where you have something very bright,

00:42:38 ◼   ► like maybe something, you know,

00:42:40 ◼   ► water reflecting the sun, or the actual sun,

00:42:42 ◼   ► or the moon, or something, you know, in your shot,

00:42:44 ◼   ► something very bright, but you still wanna have detail

00:42:47 ◼   ► in the darker shadow areas.

00:42:49 ◼   ► So you have to have a lot of dynamic range in the image.

00:42:52 ◼   ► And modern camera sensors in big cameras

00:42:55 ◼   ► can capture that dynamic range very well.

00:42:57 ◼   ► Modern camera sensors have incredible dynamic range,

00:43:00 ◼   ► but usually where they lacked is in processing down

00:43:03 ◼   ► the dynamic range to a useful photo

00:43:06 ◼   ► that you would actually want and look good

00:43:08 ◼   ► without losing all the details in the highlights

00:43:11 ◼   ► or the shadows.

00:43:12 ◼   ► And usually you had to shoot raw

00:43:14 ◼   ► to really make the most of that.

00:43:16 ◼   ► and I am so done shooting RAW,

00:43:18 ◼   ► like the pictures are so huge and they break and everything

00:43:22 ◼   ► and I'm just not,

00:43:23 ◼   ► and that's for a more editing focused workflow

00:43:26 ◼   ► than what I ever want.

00:43:27 ◼   ► - You might be back to RAW eventually,

00:43:29 ◼   ► but I think, so this is relevant to a link

00:43:32 ◼   ► that we'll put in the show notes from PetaPixel

00:43:34 ◼   ► that is actually from two days ago,

00:43:37 ◼   ► where the headline is,

00:43:38 ◼   ► Gen Z discovers modern digital cameras

00:43:40 ◼   ► are better than iPhones.

00:43:41 ◼   ► And it shows a bunch of pictures on like TikTok

00:43:43 ◼   ► where they're like, look, you know,

00:43:45 ◼   ► this person was sitting on the beach

00:43:47 ◼   ► and we wanted to take a picture of them.

00:43:48 ◼   ► Here's what it looks like on the iPhone.

00:43:49 ◼   ► Here's what it looks like on a real camera.

00:43:50 ◼   ► And there's situations in which the iPhone sensor

00:43:52 ◼   ► is too small to gather enough light

00:43:54 ◼   ► and the real camera is able to gather enough light

00:43:56 ◼   ► to correctly expose the person, right?

00:43:57 ◼   ► But a lot of these pictures,

00:43:59 ◼   ► like, oh, look how dark everything is in the iPhone.

00:44:01 ◼   ► I think they're terrible examples

00:44:03 ◼   ► because what you just said is so true.

00:44:05 ◼   ► Where the iPhone excels is not being good

00:44:07 ◼   ► at low-light photography and that it gathers

00:44:09 ◼   ► a lot of light on the sensor and can see in the dark.

00:44:12 ◼   ► No, that's not why the iPhone photos come out well.

00:44:15 ◼   ► They come out well because it does the high dynamic HDR

00:44:18 ◼   ► photos, meaning, and we're setting aside

00:44:19 ◼   ► what you're gonna get to eventually, right,

00:44:20 ◼   ► with just the EDR stuff.

00:44:22 ◼   ► But like, when the iPhone does high dynamic range,

00:44:26 ◼   ► it does it in the same way that big cameras can do it,

00:44:29 ◼   ► but it does it without involving the user at all.

00:44:32 ◼   ► You just press the shutter button on the iPhone.

00:44:34 ◼   ► And what the iPhone does, it's not like,

00:44:35 ◼   ► oh, it processes its dynamic range better.

00:44:37 ◼   ► It takes multiple exposures, right?

00:44:40 ◼   ► It takes one underexposed.

00:44:42 ◼   ► It takes one overexposed,

00:44:43 ◼   ► I don't know how many exposures it takes,

00:44:44 ◼   ► it takes at least two, maybe more,

00:44:46 ◼   ► and it combines them.

00:44:48 ◼   ► So it's not a single photo,

00:44:49 ◼   ► 'cause a single photo has crap dynamic range

00:44:51 ◼   ► on a sensor that's like the size of the end

00:44:54 ◼   ► of an eraser on a pencil, right?

00:44:57 ◼   ► It's going through this tiny little lens,

00:44:58 ◼   ► but this tiny little, it's just,

00:45:00 ◼   ► there's not a lot of light there.

00:45:01 ◼   ► So why do the iPhone cameras actually look better

00:45:04 ◼   ► where the real camera breaks up?

00:45:05 ◼   ► Because it takes multiple exposures and combines them.

00:45:08 ◼   ► If you take a single exposure with a full-frame camera

00:45:11 ◼   ► in a very challenging lighting situation,

00:45:13 ◼   ► like a person with a bright sunset behind them,

00:45:16 ◼   ► you can choose to expose, so the sunset is not blown out,

00:45:19 ◼   ► and then the person is all dark.

00:45:21 ◼   ► You can choose to expose the person,

00:45:22 ◼   ► so their skin tone looks good,

00:45:24 ◼   ► and then the sky behind them is blown out.

00:45:26 ◼   ► With any single exposure, you can try to get as much,

00:45:29 ◼   ► you know, big camera sensors have a lot of dynamic range,

00:45:31 ◼   ► you can try to get a compromise between them,

00:45:33 ◼   ► but in very challenging situation

00:45:34 ◼   ► where there's a really bright light behind somebody,

00:45:38 ◼   ► you can't have both.

00:45:39 ◼   ► But big cameras can also take multiple exposures

00:45:42 ◼   ► and try to combine them.

00:45:43 ◼   ► They just, there's so much worse at it than phones, right?

00:45:46 ◼   ► 'Cause first of all, there's the contract

00:45:47 ◼   ► when you're using a big camera,

00:45:48 ◼   ► which is you press the shutter button,

00:45:50 ◼   ► we do a single exposure.

00:45:52 ◼   ► Oh, do you wanna do exposure bracketing?

00:45:53 ◼   ► Well, that's a setting and you get to do it

00:45:55 ◼   ► and maybe you wanna use electronic shutter

00:45:56 ◼   ► or maybe we're gonna take multiple ones

00:45:57 ◼   ► and I hope you don't shake the camera

00:45:58 ◼   ► 'cause our software is not very good

00:46:00 ◼   ► at aligning the pictures and combining them.

00:46:01 ◼   ► The iPhone totally wins there.

00:46:03 ◼   ► So I feel like this PetaPixel article

00:46:05 ◼   ► is showing a bunch of photos where I'm like,

00:46:07 ◼   ► the iPhone probably would do better here

00:46:09 ◼   ► unless you're in a situation that is within the realm

00:46:13 ◼   ► of the dynamic range of a real camera.

00:46:15 ◼   ► That you don't need, if you have a big sensor

00:46:17 ◼   ► and a real camera, you don't need to do multiple exposures,

00:46:20 ◼   ► whereas the iPhone does need to do multiple exposures

00:46:22 ◼   ► and it ends up looking worse.

00:46:23 ◼   ► And I guess that's what their examples are here.

00:46:24 ◼   ► But I think, you know, you've said in the past, Mark,

00:46:26 ◼   ► with iPhones are better at low light,

00:46:28 ◼   ► and then we get all this feedback saying,

00:46:29 ◼   ► are you crazy, iPhones aren't better at low light,

00:46:31 ◼   ► they have a tiny sensor, they can't gather any light,

00:46:33 ◼   ► or whatever, and it's like, no, they're not better,

00:46:36 ◼   ► physically speaking, in terms of photons,

00:46:38 ◼   ► But they're better because they take two or more exposures,

00:46:42 ◼   ► I honestly don't know how many they take,

00:46:44 ◼   ► and they find a way to combine them,

00:46:45 ◼   ► even if your hand is shaking,

00:46:47 ◼   ► even if the processing of the multiple exposures

00:46:50 ◼   ► that they take exposing for the sky,

00:46:52 ◼   ► exposing for the person's face, exposing for this,

00:46:54 ◼   ► and then they do all this processing,

00:46:55 ◼   ► and they mush it up into this thing that they call a photo,

00:46:57 ◼   ► which is a combination of multiple photos,

00:47:00 ◼   ► that's what they're better at.

00:47:01 ◼   ► And big cameras can do that, but it's a setting,

00:47:04 ◼   ► and you have to know how to use it,

00:47:05 ◼   ► and they're still not as good at doing the combination

00:47:07 ◼   ► of those exposures as Apple is,

00:47:10 ◼   ► let alone doing them seamlessly

00:47:11 ◼   ► when you just press a single shutter button.

00:47:12 ◼   ► Maybe they'll get there someday,

00:47:13 ◼   ► but I do kind of feel like there is that implied contract

00:47:16 ◼   ► with the real camera, which is you press

00:47:18 ◼   ► that shutter button once, we do one exposure.

00:47:20 ◼   ► And if you want something different,

00:47:21 ◼   ► you have to ask for it explicitly.

00:47:23 ◼   ► - Well, and there actually, there is an HDR mode

00:47:25 ◼   ► on the X-T5, I gotta see if the X100V has it.

00:47:29 ◼   ► - But you're talking about multiple exposures,

00:47:31 ◼   ► or you're talking about, oh, the thing

00:47:32 ◼   ► where we add a brightness channel

00:47:33 ◼   ► that shows the bright stuff brighter?

00:47:34 ◼   ► - So there's multiple options.

00:47:36 ◼   ► So there is the multiple exposure thing.

00:47:38 ◼   ► You flip a knob over to HDR, it's right at your thumb,

00:47:41 ◼   ► you hit the shutter and it goes buh buh buh,

00:47:43 ◼   ► and it takes three pictures and it merges them

00:47:45 ◼   ► and you get a JPEG out and it's done.

00:47:47 ◼   ► That's, and that's using the exposure bracketing,

00:47:50 ◼   ► one dark, one light, one medium,

00:47:52 ◼   ► different settings for like how much range

00:47:54 ◼   ► you wanna cover there, how much you wanna crush

00:47:56 ◼   ► into the final picture.

00:47:57 ◼   ► But then modern cameras also have usually some form

00:48:01 ◼   ► of extended dynamic range shooting mode.

00:48:04 ◼   ► So what this, and the various details of how they do this

00:48:08 ◼   ► are, you know, they vary by manufacturer and everything.

00:48:11 ◼   ► Some of them will have like dynamic range priority modes,

00:48:13 ◼   ► but the idea basically is they use a larger range,

00:48:17 ◼   ► like they capture a larger range than they normally would

00:48:20 ◼   ► and then map that to like, you know,

00:48:22 ◼   ► the zero to one color space, you know, for the JPEG.

00:48:25 ◼   ► So what ends up happening is it looks, you know,

00:48:28 ◼   ► if you've seen HDR pictures online,

00:48:31 ◼   ► like they can look a little bit odd,

00:48:33 ◼   ► like in terms of the contrast is maybe too low

00:48:36 ◼   ► and everything kind of looks almost like a painting,

00:48:38 ◼   ► like not texture-wise, but like color-wise.

00:48:40 ◼   ► - Are you thinking, again,

00:48:41 ◼   ► I feel like we need to distinguish,

00:48:42 ◼   ► you're talking about HDR with multiple exposures?

00:48:45 ◼   ► - No, one exposure.

00:48:46 ◼   ► - All right, so then what you're talking about

00:48:47 ◼   ► is if you take a photo with your iPhone, for example,

00:48:50 ◼   ► of a sunset, you may notice that when you view that

00:48:52 ◼   ► on your iPhone with an HDR screen,

00:48:53 ◼   ► that the sun looks brighter?

00:48:55 ◼   ► - That's different.

00:48:55 ◼   ► So there's three different things.

00:48:58 ◼   ► I'm talking about extended dynamic range modes

00:49:00 ◼   ► on big cameras where they kind of,

00:49:03 ◼   ► they use the range they have differently.

00:49:06 ◼   ► They map it differently to capture more range

00:49:09 ◼   ► at the expense of usually contrast and possibly noise.

00:49:14 ◼   ► Because they kind of like shoot at a higher ISO

00:49:16 ◼   ► than they would need to and then kind of capture.

00:49:20 ◼   ► I don't know the details of how it works.

00:49:22 ◼   ► - Speaking of details, I should find this in a show

00:49:23 ◼   ► that's on a future show.

00:49:24 ◼   ► I actually had it in the notes.

00:49:25 ◼   ► I learned something recently.

00:49:27 ◼   ► We were watching a video about Sony cameras,

00:49:28 ◼   ► ISO in particular.

00:49:29 ◼   ► you probably already knew this and maybe we've mentioned on a past show but if we did I totally

00:49:33 ◼   ► forgot it, that Sony's sensors on their cameras have two different capture modes essentially

00:49:39 ◼   ► depending on what ISO level they're at.

00:49:41 ◼   ► There's like a low sensitivity one and a high sensitivity one and when you cross an ISO

00:49:44 ◼   ► threshold which differs from camera to camera it kicks into the other mode which I had no

00:49:50 ◼   ► idea about but it explains so much.

00:49:52 ◼   ► If you look at the test results you can see I can see and on this camera an ISO 400 is

00:49:55 ◼   ► switches to the other thing which is, you know, it's a trade-off between dynamic range

00:49:59 ◼   ► and noise and stuff like that, but it's something that Sony doesn't really mention because they

00:50:04 ◼   ► don't consider it to be a feature that you can count on.

00:50:08 ◼   ► I forget what the term of art is, but their video cameras do it explicitly and they only

00:50:14 ◼   ► talk about it there because the video cameras are able to be equally good in both of the

00:50:17 ◼   ► ranges, but it explains a lot if you have a Sony camera of like, "Why, when I was cranking

00:50:22 ◼   ► up the ISO, everything kept looking worse and worse until I crossed the threshold and

00:50:25 ◼   ► and all of a sudden it got better

00:50:26 ◼   ► and then started on a whole new curve.

00:50:28 ◼   ► It's because these sensors have two different modes.

00:50:30 ◼   ► It makes sense when you see the underlying stuff.

00:50:31 ◼   ► I'll try to find it for a future episode,

00:50:33 ◼   ► or maybe even for this one, but it was fascinating.

00:50:35 ◼   ► And that's the type of technical detail

00:50:37 ◼   ► that is buried inside your cameras

00:50:39 ◼   ► that is good to know because on a real camera,

00:50:42 ◼   ► you have control over that stuff.

00:50:43 ◼   ► On the iPhone, even if you're using a third-party camera app

00:50:46 ◼   ► and tweaking all the settings, not quite as much control.

00:50:49 ◼   ► - Yeah.

00:50:50 ◼   ► And so rounding out the dynamic range topic,

00:50:53 ◼   ► One of the things I missed also was

00:50:56 ◼   ► what John said a minute ago.

00:50:57 ◼   ► When you take a picture with a modern iPhone

00:51:01 ◼   ► of a high dynamic range environment

00:51:04 ◼   ► like there's a sunset or something,

00:51:06 ◼   ► you notice when you view it,

00:51:08 ◼   ► it cranks the brightness up way past normal

00:51:11 ◼   ► pure white brightness levels

00:51:13 ◼   ► for those parts of the photo that are super bright

00:51:15 ◼   ► like the tips of the waves, the sun,

00:51:17 ◼   ► the light in the background, the moon, whatever it is.

00:51:20 ◼   ► Those get higher brightness levels.

00:51:22 ◼   ► Same thing happens on any kind of modern Mac with,

00:51:26 ◼   ► do they call them EDR or HDR for the screens?

00:51:28 ◼   ► They call them XDR.

00:51:30 ◼   ► - EDR I think is what they call the technology of,

00:51:32 ◼   ► hey, we're gonna show your screen the way we normally did,

00:51:34 ◼   ► but if you show one of those photos

00:51:36 ◼   ► that was taken how you describe,

00:51:38 ◼   ► we will also show that on the same screen

00:51:40 ◼   ► without changing your display mode or anything like that.

00:51:43 ◼   ► That's the EDR, it's like the ability

00:51:44 ◼   ► to combine regular dynamic range,

00:51:47 ◼   ► your windows and webpages and stuff like that.

00:51:49 ◼   ► But oh, here this little square of it

00:51:51 ◼   ► is high dynamic range, just that little square.

00:51:54 ◼   ► We've talked about it before with the aerial screensaver,

00:51:56 ◼   ► when you show a preview of it in system settings

00:51:58 ◼   ► or whatever, that it's like this little tiny window

00:52:00 ◼   ► that's suddenly HDR, but the whole rest

00:52:01 ◼   ► of your screen is normal.

00:52:03 ◼   ► - I was wondering, well, if I'm using a camera

00:52:05 ◼   ► that can capture all this dynamic range,

00:52:08 ◼   ► how can I get my pictures to render in that mode

00:52:11 ◼   ► on my Pro Display XDR and my MacBook Pro?

00:52:14 ◼   ► It's obviously just some kind of metadata somewhere,

00:52:16 ◼   ► like how do I set that?

00:52:17 ◼   ► So I was looking for an app that can do this,

00:52:19 ◼   ► I can be like, all right, take this photo from my camera,

00:52:22 ◼   ► turn on EDR display mode for it,

00:52:25 ◼   ► and then let me map in the image,

00:52:27 ◼   ► like all right, what levels correspond to what?

00:52:30 ◼   ► So, you know, 'cause what EDR, the way EDR works,

00:52:33 ◼   ► basically, if your regular screen brightness

00:52:35 ◼   ► is like 0.0 to 1.0, EDR would be like,

00:52:39 ◼   ► all right, in this photo, we have some areas

00:52:41 ◼   ► that are 1.5 bright, so, you know,

00:52:43 ◼   ► map what the photo has from, you know,

00:52:46 ◼   ► zero to one, map it really to zero to 1.5

00:52:50 ◼   ► and show that that will end the screen.

00:52:51 ◼   ► So there's a way you can map the brightness levels

00:52:55 ◼   ► and the tone levels from the picture

00:52:57 ◼   ► onto a different range for display on the screen.

00:53:00 ◼   ► - Did you look up how the iPhone does this?

00:53:03 ◼   ► - No, I didn't have time for that.

00:53:04 ◼   ► - So I believe my vague recollection

00:53:08 ◼   ► is that the way Apple decided to do

00:53:10 ◼   ► exactly what you're describing,

00:53:11 ◼   ► they wanted to do it in a way so that when you share

00:53:14 ◼   ► that photo with somebody who doesn't have an HDR screen,

00:53:16 ◼   ► like they just have a regular, they have a MacBook Air

00:53:18 ◼   ► or they have an iMac 24 inch or something like that

00:53:21 ◼   ► and they don't have an HDR screen,

00:53:22 ◼   ► that it still looks normal to them,

00:53:23 ◼   ► like that nothing goes wonky.

00:53:25 ◼   ► So my vague recollection is that what Apple did is,

00:53:28 ◼   ► it's, you know, the JPEG or whatever the Heeck image is,

00:53:31 ◼   ► just the regular dynamic range.

00:53:33 ◼   ► And then there's a separate, sort of a separate channel

00:53:36 ◼   ► that's like the brightness enhancing channel.

00:53:38 ◼   ► - Oh yeah. - And non HDR screens

00:53:40 ◼   ► will just ignore that channel and just show it normal.

00:53:42 ◼   ► But if you have an HDR screen,

00:53:43 ◼   ► it takes like the brightness channel and smooshes it together with the picture and then produces

00:53:48 ◼   ► the output.

00:53:49 ◼   ► What you're describing sounds more like you've got the image data and then you're

00:53:52 ◼   ► just like telling it to reinterpret it.

00:53:54 ◼   ► But I do wonder if the Fuji thing is doing the, you know, separating the brightness channel

00:53:59 ◼   ► from the regular image for back-up compatibility reasons or if it's really just like baking

00:54:03 ◼   ► it into the photo and then just reinterpreting it according to some flag that says, "Hey,

00:54:07 ◼   ► when you look at this thing, interpret it this way."

00:54:08 ◼   ► - Well, so as far as I can tell,

00:54:10 ◼   ► I don't think any modern standalone cameras shoot that way.

00:54:14 ◼   ► With whatever that metadata is

00:54:16 ◼   ► that makes Apple display them super bright,

00:54:18 ◼   ► I don't think any modern cameras do that.

00:54:20 ◼   ► So I was wondering, how can I apply that in editing?

00:54:24 ◼   ► Is there some app that can toggle that flag

00:54:26 ◼   ► and generate that brightness data for my pictures?

00:54:29 ◼   ► And I looked around, so I have Pixelmator.

00:54:33 ◼   ► So Pixelmator on the Mac can do it.

00:54:36 ◼   ► If you go to the color adjustment section,

00:54:38 ◼   ► hit customize, you can add an EDR toggle.

00:54:41 ◼   ► The problem is this only works for raw files,

00:54:43 ◼   ► as far as I can tell.

00:54:44 ◼   ► And it seems like the X-T5 raw files

00:54:48 ◼   ► are supported by nothing right now.

00:54:50 ◼   ► Including, not Pixelmator, not Mac photos,

00:54:53 ◼   ► like nothing seems to support the X-T5 raw files,

00:54:56 ◼   ► even though this camera came out like last fall, I think.

00:54:59 ◼   ► It's not super new, but anyway.

00:55:01 ◼   ► Pixelmator on the Mac can do it only for raw files.

00:55:04 ◼   ► Pixelmator Photo is their iOS app.

00:55:07 ◼   ► This can do it for all files.

00:55:09 ◼   ► If you go to the adjustment sliders,

00:55:11 ◼   ► hit the ellipsis menu, and then there's an option

00:55:14 ◼   ► that says turn on EDR.

00:55:16 ◼   ► So that's what this, it's called EDR in Pixelmator,

00:55:19 ◼   ► and so that's what you wanna turn on

00:55:20 ◼   ► if you wanna play with this.

00:55:21 ◼   ► I separately found an app called Radiance Plus,

00:55:25 ◼   ► I'll link to it, it's three bucks a month

00:55:28 ◼   ► or 30 bucks lifetime, and I converted two photos with it

00:55:32 ◼   ► and instantly paid the 30 buck lifetime fee.

00:55:35 ◼   ► It's a very, very simple app.

00:55:37 ◼   ► It just has like two sliders, it's like brightness

00:55:39 ◼   ► and strength or something like that.

00:55:41 ◼   ► I converted these two pictures I had taken

00:55:43 ◼   ► with the Fuji X100V, they look awesome.

00:55:47 ◼   ► And these pictures were awesome by themselves

00:55:49 ◼   ► like before I did this, but they're even more awesome

00:55:52 ◼   ► when I added this flag.

00:55:54 ◼   ► It much better captures the actual range

00:55:56 ◼   ► that the scene actually looked like.

00:55:58 ◼   ► And I'm very, very happy that I can basically

00:56:00 ◼   ► take awesome camera input and make them look

00:56:04 ◼   ► as nice as the iPhone photos do in this particular way.

00:56:07 ◼   ► And then that syncs, I added them to my library,

00:56:10 ◼   ► like it works in your photo library,

00:56:11 ◼   ► and so now those show up on all my devices

00:56:14 ◼   ► in that cool EDR mode and it looks great.

00:56:17 ◼   ► So I will link to these apps in the show notes.

00:56:19 ◼   ► If you wanna do it, I strongly recommend

00:56:21 ◼   ► giving these apps a try.

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00:56:29 ◼   ► and growing your business online.

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00:58:18 ◼   ► While I was doing all this, I was in camera mode,

00:58:25 ◼   ► and so one of the most common times that we use

00:58:30 ◼   ► big cameras in our household is we can occasionally see

00:58:34 ◼   ► some wildlife from our deck of our house.

00:58:38 ◼   ► And so I wanted something that had a big zoom.

00:58:41 ◼   ► And I gave Tiff as a gift a couple years ago,

00:58:45 ◼   ► I gave her a super zoom lens for our Sony.

00:58:50 ◼   ► The 200 to 600 millimeter Sony zoom with a 2X teleconverter

00:58:55 ◼   ► so that it reaches to 1200 millimeters.

00:58:57 ◼   ► It's a very far reach.

00:58:58 ◼   ► We've tried to shoot with this a lot.

00:59:00 ◼   ► we haven't had great success with it,

00:59:03 ◼   ► in part because it's just not a very sharp lens.

00:59:06 ◼   ► And so we've gotten some pictures

00:59:09 ◼   ► that just were very soft and very low contrast.

00:59:13 ◼   ► And I thought at first maybe that's just the teleconverter.

00:59:15 ◼   ► So I took the teleconverter off,

00:59:16 ◼   ► less reach, faster, et cetera,

00:59:19 ◼   ► and it just still was not very good.

00:59:20 ◼   ► And some of it is just distance.

00:59:23 ◼   ► If we're taking pictures of something

00:59:24 ◼   ► that's like very, very far away,

00:59:28 ◼   ► the atmospheric haze, the water vapor in the air,

00:59:31 ◼   ► like it just makes it hard to capture anything very sharp

00:59:34 ◼   ► at a very great distance because that's just how air works

00:59:38 ◼   ► and you can't really get around that.

00:59:40 ◼   ► You can put a UV filter on it and everything,

00:59:43 ◼   ► that doesn't really do much.

00:59:44 ◼   ► It's not really, you're dealing with the atmosphere.

00:59:47 ◼   ► So there's only so much you can do.

00:59:50 ◼   ► But I was curious, now that I was in the Fuji system,

00:59:54 ◼   ► Fuji has a similar reach lens.

00:59:57 ◼   ► I also know that there's this whole category of super zoom cameras.

01:00:01 ◼   ► And I had never tried one before.

01:00:02 ◼   ► I know Jon has occasionally tried things like this, right?

01:00:05 ◼   ► Yeah, before I got interchangeable lens cameras, I went from like little handheld, like, you

01:00:09 ◼   ► know, point and shoot type things, which are my first digital cameras, to super zoom, which

01:00:14 ◼   ► I used for many years, because what you get with the super zoom, I remember I was taking

01:00:18 ◼   ► pictures of my kids playing in the waves in the water, is you get a really good quality,

01:00:23 ◼   ► incredibly long zoom lens for the price of never being able to take it off your camera,

01:00:27 ◼   ► it's not an interchangeable lens camera. It is a camera, it comes with this built in,

01:00:30 ◼   ► and it is what it is. And I was able to get, I think my last one that I got was like,

01:00:33 ◼   ► it was like a, you know, a 2.8 aperture through the entire zoom range, which is absolutely

01:00:39 ◼   ► unheard of unless you're willing to spend like thousands of dollars on a like interchangeable

01:00:43 ◼   ► lens zoom thing. Because normally, you're lucky if the lowest end of the zoom range is, you know,

01:00:48 ◼   ► f/2.8. Usually it starts off much worse than that and gets worse as you zoom. But I was able to get,

01:00:53 ◼   ► for a very low price, a tiny sensor in a not very good camera, but it comes built in with

01:01:00 ◼   ► a extremely long zoom that's f/2.8 through the whole aperture range.

01:01:05 ◼   ► If I had to try to get that in a "real camera" equivalent, it would have cost thousands of

01:01:10 ◼   ► dollars more.

01:01:12 ◼   ► I endorse that type of camera and they're really cool, but of course that's all you're

01:01:16 ◼   ► getting.

01:01:17 ◼   ► You can't put a prime lens on it.

01:01:20 ◼   ► the sensors tend not to be very big,

01:01:22 ◼   ► or if you do get one with a big sensor or whatever,

01:01:24 ◼   ► then those also cost thousands of dollars.

01:01:26 ◼   ► But it is a very inexpensive way

01:01:29 ◼   ► to get a really good quality, really long zoom,

01:01:32 ◼   ► as long as you're okay with that being

01:01:33 ◼   ► the only thing this camera can do.

01:01:35 ◼   ► - Yeah, and usually, there's other compromises.

01:01:39 ◼   ► It might not have the best optical quality.

01:01:41 ◼   ► Usually the sensor is substantially smaller

01:01:44 ◼   ► than you would get in a big camera.

01:01:46 ◼   ► Resolution's usually not as good.

01:01:47 ◼   ► It doesn't have as many pro features.

01:01:49 ◼   ► There's other downsides to it, but overall,

01:01:53 ◼   ► it's, you know, super zooms can be pretty good.

01:01:55 ◼   ► And so I was curious--

01:01:56 ◼   ► - And also, the super zooms are almost always

01:02:00 ◼   ► way, way, way smaller than an equivalent focal length range

01:02:04 ◼   ► would be on like a full frame camera or something.

01:02:06 ◼   ► Like smaller, lighter, like, some of them are comical,

01:02:08 ◼   ► like you put this picture up.

01:02:10 ◼   ► Some of the biggest super zooms do get comical,

01:02:11 ◼   ► but they're still smaller.

01:02:13 ◼   ► They're still smaller than if you were to get

01:02:15 ◼   ► that same focal length.

01:02:17 ◼   ► Smaller, lighter, if you get the same focal length

01:02:19 ◼   ► interchangeable lens.

01:02:20 ◼   ► So it is, I love that category 'cause it's like,

01:02:23 ◼   ► we're gonna make compromises for the sake of

01:02:26 ◼   ► having really good zoom and not being so big

01:02:29 ◼   ► that you need like an extra person to hold

01:02:31 ◼   ► the front of the lens up for you.

01:02:32 ◼   ► - Yeah, so here, I just pasted this link,

01:02:34 ◼   ► I'll make this the image of the chapter art.

01:02:36 ◼   ► This is all the different cameras.

01:02:38 ◼   ► And so I don't own most of these.

01:02:40 ◼   ► I went to lens rentals and I rented

01:02:43 ◼   ► a whole bunch of stuff from them.

01:02:44 ◼   ► 'Cause I'm like, I wanna try out modern super zooms

01:02:47 ◼   ► to see how good are they, how do they compare

01:02:50 ◼   ► to the Sony Super Zoom that we have,

01:02:52 ◼   ► and do I want to maybe sell the Sony thing

01:02:55 ◼   ► and buy something else?

01:02:57 ◼   ► - And by the way, are you calling a Sony thing a Super Zoom?

01:02:59 ◼   ► I think Super Zoom only applies to the cameras

01:03:01 ◼   ► that don't have interchangeable lenses

01:03:03 ◼   ► and have really long zoom. - You're right.

01:03:04 ◼   ► No, I know, I'm the only person,

01:03:05 ◼   ► I'm just talking about a giant telephoto lens.

01:03:07 ◼   ► - Yes, exactly.

01:03:08 ◼   ► - I consider the combined unit of the camera

01:03:12 ◼   ► and the giant telephoto lens, I will call that a Super Zoom.

01:03:14 ◼   ► I know it's technically not,

01:03:15 ◼   ► There's other things in here that also aren't super zooms,

01:03:17 ◼   ► but I'll explain why in a minute.

01:03:19 ◼   ► But anyway, so I decided to rent all this stuff

01:03:21 ◼   ► to see how do I like modern long reach camera options?

01:03:26 ◼   ► How do they compare to my giant Sony full frame,

01:03:31 ◼   ► 600 millimeter telephoto?

01:03:32 ◼   ► Like how does all this stuff compare

01:03:34 ◼   ► and maybe does something else fit my needs better?

01:03:36 ◼   ► Maybe I could trade the Sony for it

01:03:39 ◼   ► with B&H or something like that.

01:03:40 ◼   ► So anyway, I rent all this stuff from Lensrentals.

01:03:42 ◼   ► They were great as usual.

01:03:43 ◼   ► I also wanted to try with all,

01:03:46 ◼   ► so I rented what seemed to be, according to DP Review,

01:03:50 ◼   ► which is, I've been on that site so much recently

01:03:52 ◼   ► and I'm still so sad it's going away.

01:03:55 ◼   ► I went to their reviews and ratings and everything

01:03:58 ◼   ► and did some research and found it seemed like

01:04:00 ◼   ► the two generally best regarded super zooms right now

01:04:04 ◼   ► are the Sony RX10 Mark IV

01:04:08 ◼   ► and the Nikon Coolpix P1000.

01:04:12 ◼   ► The Nikon's about a thousand bucks,

01:04:13 ◼   ► the Sony RX10s almost 2,000,

01:04:16 ◼   ► so it's a pretty big price difference.

01:04:18 ◼   ► The Sony only, quote, only,

01:04:21 ◼   ► goes to an equivalent of 600 millimeters.

01:04:23 ◼   ► So it's not a massive reach,

01:04:26 ◼   ► but that is still pretty far,

01:04:29 ◼   ► especially for something that is as small as it is.

01:04:32 ◼   ► And if you look at this picture

01:04:33 ◼   ► of the overview of all these cameras,

01:04:34 ◼   ► the Sony RX10 is the one in the bottom left corner.

01:04:39 ◼   ► And you can see it is way smaller

01:04:42 ◼   ► than the telephoto cameras, than the full frame telephotos.

01:04:46 ◼   ► And it's even significantly smaller

01:04:47 ◼   ► than the next one to its right.

01:04:49 ◼   ► That other black camera is the Nikon P1000.

01:04:52 ◼   ► But the P1000 doesn't just go to 600 millimeters.

01:04:56 ◼   ► It goes to 3000 millimeters.

01:04:59 ◼   ► - Goodness.

01:04:59 ◼   ► - I also wanna point out,

01:05:00 ◼   ► and if you're looking at this photo, which you should be,

01:05:02 ◼   ► it'll be the chapter art

01:05:03 ◼   ► and it'll probably also be in the show notes,

01:05:05 ◼   ► that when Margot says the one in the lower left corner

01:05:07 ◼   ► goes to 600 millimeters,

01:05:09 ◼   ► that's how far at least one of the white ones

01:05:11 ◼   ► on the right goes. - Yes, the one on the far right

01:05:14 ◼   ► is the same. - Goodness.

01:05:15 ◼   ► - Yeah, the far right lens has the same zoom distance

01:05:18 ◼   ► as the far left camera.

01:05:20 ◼   ► So when we say you save size and weight

01:05:22 ◼   ► by going with the super zoom, this is what we mean.

01:05:24 ◼   ► - Yeah, and in all fairness, I did have the lens hoods

01:05:26 ◼   ► attached to everything. - But you should.

01:05:30 ◼   ► There's a lens hood on the one on the left too.

01:05:31 ◼   ► - Yes, and you really should for, you know,

01:05:33 ◼   ► when you're trying to minimize, you know,

01:05:35 ◼   ► any kind of thing that could cause haziness

01:05:37 ◼   ► and trying to maximize contrast,

01:05:39 ◼   ► you want the lens hoods on.

01:05:40 ◼   ► - I think the lens hood on the camera on the right

01:05:42 ◼   ► is bigger than the entire camera on the left.

01:05:45 ◼   ► - I think you're right.

01:05:46 ◼   ► (laughing)

01:05:48 ◼   ► And I also, you'll note right above the Nikon P1000

01:05:52 ◼   ► is a little tiny black camera.

01:05:53 ◼   ► That is the Sony RX100 Mark VII.

01:05:58 ◼   ► This is not a super zoom,

01:06:01 ◼   ► but the reason I rented the RX100,

01:06:03 ◼   ► first of all it's very inexpensive to rent.

01:06:05 ◼   ► I'm like I'm already renting all this other stuff,

01:06:06 ◼   ► let me throw this in too, I wanted to try it.

01:06:09 ◼   ► The RX100 series, I first got one,

01:06:13 ◼   ► I first rented it from Lens Rentals actually,

01:06:15 ◼   ► back in 2013 I rented the very first one.

01:06:19 ◼   ► And now they're on Mark 7.

01:06:21 ◼   ► Unfortunately Mark 7 seems to be,

01:06:23 ◼   ► this might be the last one.

01:06:24 ◼   ► Like they released this Mark 7 in 2019

01:06:29 ◼   ► and there's been like nothing on that front since.

01:06:32 ◼   ► But what's interesting about it

01:06:33 ◼   ► is that it's kind of pocketable,

01:06:35 ◼   ► not really, you know,

01:06:38 ◼   ► you wouldn't want this in your pocket.

01:06:39 ◼   ► A jacket pocket you could do.

01:06:41 ◼   ► Definitely not like a pants or other clothing pocket.

01:06:44 ◼   ► You could easily put it in any,

01:06:45 ◼   ► pretty much any size bag and larger jackets.

01:06:50 ◼   ► I was interested in the RS100, the new one,

01:06:52 ◼   ► because I had heard it had gotten a lot better

01:06:54 ◼   ► since the one I had tried in 2013.

01:06:55 ◼   ► And the one in 2013 was pretty underwhelming

01:06:58 ◼   ► in terms of image quality.

01:06:59 ◼   ► It is, the RS100 series is very small

01:07:04 ◼   ► and it has a zoom range of 24 to 200 equivalent.

01:07:08 ◼   ► So I thought that's really interesting to be in that size.

01:07:11 ◼   ► How good could the optics possibly be in that?

01:07:14 ◼   ► And I saw sample pictures on dpreview.com

01:07:16 ◼   ► and I was like, that seems impossible.

01:07:19 ◼   ► They look pretty good for a camera that's that size,

01:07:22 ◼   ► has like a little, I think it's like a one inch sensor,

01:07:24 ◼   ► like a little, still bigger than a phone by a mile,

01:07:27 ◼   ► but still a small sensor for a standalone camera

01:07:30 ◼   ► and these little tiny optics that go to 200 millimeter,

01:07:33 ◼   ► how good could that possibly be?

01:07:35 ◼   ► But the reviews were stellar.

01:07:36 ◼   ► So I thought, let me rent this thing.

01:07:38 ◼   ► You know, I think it was like 60 bucks to rent.

01:07:39 ◼   ► I'm like, fine, let me rent it, I wanna try this.

01:07:41 ◼   ► Where big cameras can still very much shine

01:07:43 ◼   ► is areas that the iPhone really cannot compete in.

01:07:46 ◼   ► And one of those areas is long reach.

01:07:49 ◼   ► Now we will see, I know this fall,

01:07:51 ◼   ► there's the rumors of the Pro Max phone

01:07:54 ◼   ► having the periscope arrangement of its optics,

01:07:57 ◼   ► which would almost certainly result

01:07:59 ◼   ► in a much better zoom reach.

01:08:01 ◼   ► but I would be surprised if it was competitive

01:08:04 ◼   ► with anything else here, frankly.

01:08:06 ◼   ► So anyway, I decided, let me see something

01:08:10 ◼   ► that is approximately pocketable-ish, almost size class.

01:08:15 ◼   ► Let me see its reach as a competitor to a phone.

01:08:19 ◼   ► I was thinking, if I really love this little tiny

01:08:21 ◼   ► Sony camera, maybe I would buy one

01:08:22 ◼   ► and just kinda keep it in my backpack wherever I go

01:08:25 ◼   ► and occasionally use it, because that can cover roles

01:08:28 ◼   ► that the iPhone really can't cover,

01:08:30 ◼   ► and sometimes I want that.

01:08:32 ◼   ► So anyway, I rented all this stuff,

01:08:34 ◼   ► and I tried it all out,

01:08:35 ◼   ► and I made a little sample gallery,

01:08:37 ◼   ► I will link to that in the show notes as well.

01:08:39 ◼   ► Found out a couple of, I think, useful comparison points.

01:08:43 ◼   ► I'll try to be quick, I know it's not super entertaining

01:08:46 ◼   ► listening to a podcast about photos,

01:08:49 ◼   ► but I'll try to be quick.

01:08:51 ◼   ► What surprised me the most,

01:08:52 ◼   ► so I took, I went outside,

01:08:54 ◼   ► and I tried to take the same approximate set of pictures

01:08:58 ◼   ► with all of these cameras,

01:09:00 ◼   ► at when possible at the same focal lengths

01:09:03 ◼   ► and just kinda compare to see how are they in handling,

01:09:07 ◼   ► what kind of quality am I getting,

01:09:08 ◼   ► what kind of sharpness and stabilization can I get

01:09:12 ◼   ► at the long reaches,

01:09:13 ◼   ► and how do the pictures end up looking.

01:09:16 ◼   ► And number one thing I noticed was,

01:09:18 ◼   ► wow, the iPhone really sucks.

01:09:20 ◼   ► I've thought for a while, wow, the iPhone

01:09:23 ◼   ► is an amazing camera, but it's not an amazing camera

01:09:27 ◼   ► when you want reach.

01:09:28 ◼   ► The 3X lens on the iPhone 14 Pro

01:09:30 ◼   ► that I was using for these comparisons, sucks.

01:09:34 ◼   ► I have noticed so far this year of using this phone,

01:09:37 ◼   ► the amount of over-processing and over-sharpening

01:09:41 ◼   ► is kind of irritating to me a lot of the time.

01:09:44 ◼   ► Not every time, I still get a lot of good photos with it,

01:09:46 ◼   ► and it's still gonna be the camera that I use

01:09:48 ◼   ► by far the most 'cause it's always in my pocket,

01:09:49 ◼   ► but the amount of processing that it does

01:09:53 ◼   ► is a little off-putting.

01:09:56 ◼   ► And so I might try to experiment with apps like Halide

01:09:59 ◼   ► to see maybe if I do more manual control,

01:10:02 ◼   ► maybe I can get a better balance that I like more.

01:10:05 ◼   ► But I am not super thrilled

01:10:09 ◼   ► with the iPhone 14 Pro's camera system

01:10:11 ◼   ► in the sense that I have tried to make it replace

01:10:15 ◼   ► a big camera and at first I thought it really could.

01:10:18 ◼   ► And now I see it really can't.

01:10:20 ◼   ► It does really well for what it is.

01:10:23 ◼   ► But at the end of the day,

01:10:24 ◼   ► it is still a tiny little sensor with tiny little optics

01:10:27 ◼   ► that have to cost probably like 40 or 50 bucks.

01:10:29 ◼   ► And so there's gonna be a lot of limitations there

01:10:32 ◼   ► for physics, for components, for quality,

01:10:34 ◼   ► like there's so much that's limiting it.

01:10:37 ◼   ► And it makes up for a lot of that with its smarts

01:10:39 ◼   ► and its various processing and intelligence

01:10:41 ◼   ► and what it does with that sensor

01:10:43 ◼   ► and how it dumps data off and how it deals with everything.

01:10:45 ◼   ► There's a lot of intelligence there

01:10:46 ◼   ► and it really is incredible for what it is.

01:10:50 ◼   ► But there's a lot more out there.

01:10:53 ◼   ► And so what this experiment has taught me is

01:10:57 ◼   ► there's still a place in my life for other cameras.

01:11:00 ◼   ► So anyway, I took pictures of far away objects

01:11:05 ◼   ► with all these cameras, including the iPhone

01:11:07 ◼   ► and the RX100. (laughs)

01:11:09 ◼   ► And the iPhone, I showed the regular 3X resolution,

01:11:13 ◼   ► the regular 3X perspective, and I zoomed it all the way in

01:11:16 ◼   ► with the digital zoom just so you could see

01:11:17 ◼   ► what that looks like.

01:11:19 ◼   ► It's not good.

01:11:20 ◼   ► I would not recommend using the digital zoom

01:11:22 ◼   ► for anything, but it's there, so you can compare.

01:11:26 ◼   ► And what I was, so first of all, I was very, very impressed

01:11:31 ◼   ► with the little Sony RX100.

01:11:34 ◼   ► If you look at the pictures it got,

01:11:36 ◼   ► it blows away the iPhone for reach,

01:11:40 ◼   ► and it's really not bad.

01:11:42 ◼   ► It's not great, and I think I've decided for the moment

01:11:46 ◼   ► not to buy one, and it also doesn't have USB-C,

01:11:49 ◼   ► 'cause it's so old. (laughs)

01:11:51 ◼   ► But anyway, it's not an amazing optical quality.

01:11:54 ◼   ► But for its size, it's fantastic.

01:11:57 ◼   ► And I could very easily see at some point

01:11:59 ◼   ► me justifying the plan of just keeping one

01:12:02 ◼   ► on my backpack all the time.

01:12:03 ◼   ► Because it really is an incredibly versatile camera.

01:12:07 ◼   ► It even has my favorite part about the RX100,

01:12:10 ◼   ► is it has this cute little pop-up viewfinder.

01:12:14 ◼   ► You hit this little tab on its side,

01:12:16 ◼   ► and this little tiny cube goes pop,

01:12:19 ◼   ► And it pops up this little,

01:12:21 ◼   ► it's the cutest little viewfinder.

01:12:23 ◼   ► And it works, I usually, you know,

01:12:24 ◼   ► I use it outside because it's so bright.

01:12:26 ◼   ► It works, like, it was great.

01:12:28 ◼   ► Anyway, it's an adorable camera.

01:12:32 ◼   ► It is not something I wanna ever put in a pocket.

01:12:35 ◼   ► It is something I would occasionally carry in a jacket

01:12:38 ◼   ► and I would very much carry in a backpack

01:12:39 ◼   ► if I had more frequent needs like that

01:12:41 ◼   ► because they really just cover a lot

01:12:42 ◼   ► that the iPhone doesn't cover.

01:12:44 ◼   ► And for what it is and for its size,

01:12:47 ◼   ► I'm extremely impressed by the RX100 VII.

01:12:51 ◼   ► All right, moving on.

01:12:52 ◼   ► In rough order of price, the Nikon Coolpix 1000,

01:12:57 ◼   ► this is the one that can go to 3000 millimeter equivalent.

01:13:00 ◼   ► It does that by using a much smaller sensor.

01:13:03 ◼   ► You'll even notice its pictures are four by three,

01:13:06 ◼   ► not three by two, the way most cameras are,

01:13:08 ◼   ► because it's basically a phone sensor,

01:13:10 ◼   ► as far as I can tell.

01:13:12 ◼   ► The review's gonna say that I'm like,

01:13:13 ◼   ► "Hmm, that's interesting."

01:13:14 ◼   ► And then I notice it shoots natively in four by three,

01:13:16 ◼   ► So it's like, oh, maybe there's something to that.

01:13:19 ◼   ► But anyway, 3000 millimeter equivalent

01:13:22 ◼   ► is kind of hilarious.

01:13:26 ◼   ► It is also kind of like the iPhone digital zoom,

01:13:29 ◼   ► not especially useful.

01:13:31 ◼   ► 'Cause the problem is, when you get to 3000 millimeters,

01:13:34 ◼   ► when you're like, you know, in that kind of range,

01:13:37 ◼   ► stabilization becomes extremely difficult.

01:13:40 ◼   ► Like I was standing on a deck,

01:13:43 ◼   ► And even if I put it on a tripod,

01:13:47 ◼   ► the vibrations of the deck from wind,

01:13:50 ◼   ► so from like a slight breeze,

01:13:52 ◼   ► were making it jiggle visibly.

01:13:54 ◼   ► And so even to get these pictures,

01:13:56 ◼   ► I had to have the shutter speed way up,

01:13:58 ◼   ► like 2,500th of a second,

01:14:00 ◼   ► way, way up, super fast shutter,

01:14:03 ◼   ► right in the middle of the day,

01:14:04 ◼   ► just so I could get some kind of sharpness in these pictures.

01:14:08 ◼   ► Most of the pictures I shot at those far reaches

01:14:10 ◼   ► were totally blurry and unusable.

01:14:13 ◼   ► These that I got in my sample gallery

01:14:15 ◼   ► were the best ones that I shot,

01:14:17 ◼   ► and I did everything I could to make that happen.

01:14:20 ◼   ► I shot it also at 600 millimeters,

01:14:23 ◼   ► just so you kinda see how does that look

01:14:25 ◼   ► compared to the other ones,

01:14:25 ◼   ► and it's fine when you're zoomed out.

01:14:29 ◼   ► If you're not looking too closely at the pixels,

01:14:31 ◼   ► if you look too closely at the pixels, it's a mess,

01:14:34 ◼   ► even at 600 millimeters, and it gets way worse at 3,000.

01:14:38 ◼   ► When you zoom in, it's a mess.

01:14:40 ◼   ► It is not good.

01:14:41 ◼   ► So the P1000, I think it's a fun novelty,

01:14:45 ◼   ► but ultimately it's very hard to get good pictures out of it

01:14:49 ◼   ► even when you do, it's just not a very sophisticated sensor

01:14:52 ◼   ► in there and I found the stabilization,

01:14:56 ◼   ► even the stabilization at 600 millimeters

01:15:00 ◼   ► was not as good as the other cameras and lenses

01:15:03 ◼   ► at that same length.

01:15:04 ◼   ► So it's not a very good stabilizer

01:15:06 ◼   ► and it's a very like plasticy, like kind of light,

01:15:08 ◼   ► cheap kind of feeling camera.

01:15:10 ◼   ► It's a fun novelty to rent,

01:15:12 ◼   ► but I was not impressed by it, honestly.

01:15:14 ◼   ► - And this looks big.

01:15:15 ◼   ► This is not the bottom left,

01:15:17 ◼   ► but the one directly to the right of it, correct?

01:15:19 ◼   ► - Correct, yeah.

01:15:20 ◼   ► And it goes to, when you turn,

01:15:22 ◼   ► so those cameras, that's in their off position.

01:15:24 ◼   ► When you turn them on and when you zoom in,

01:15:26 ◼   ► the lens sticks out like a Pringles can at the front.

01:15:29 ◼   ► Like it extends outward.

01:15:30 ◼   ► It looks really hilarious.

01:15:32 ◼   ► Like it looks ridiculous.

01:15:35 ◼   ► But it was, you know, it, anyway,

01:15:38 ◼   ► This is not their fully activated state.

01:15:42 ◼   ► So anyway, moving on.

01:15:43 ◼   ► - The reason I bring that up is only because

01:15:46 ◼   ► it's not like you can shrug this off as well.

01:15:49 ◼   ► The pictures aren't the greatest, but the camera's tiny.

01:15:51 ◼   ► Like the camera's pretty big

01:15:53 ◼   ► until you start comparing to the lenses.

01:15:56 ◼   ► This doesn't seem like it has very many redeeming qualities

01:16:00 ◼   ► at all from what I'm hearing.

01:16:01 ◼   ► - No, but it is half the price of the next one,

01:16:04 ◼   ► which is the Sony RX10,

01:16:06 ◼   ► which is the one in the bottom left corner.

01:16:08 ◼   ► So, Sony RX10, it is almost double the price of the P1000.

01:16:13 ◼   ► The RX10 IV really impressed me.

01:16:16 ◼   ► For what it is, for how big it is, or rather isn't,

01:16:20 ◼   ► for how heavy it isn't, and how easily it handled,

01:16:24 ◼   ► I was very impressed with the RX10 Mark IV.

01:16:28 ◼   ► It took pretty good pictures.

01:16:30 ◼   ► It only goes to 600 millimeters, which is pretty great.

01:16:33 ◼   ► The only reason I say quote only 600 millimeters

01:16:37 ◼   ► is relative to some of the other ones

01:16:39 ◼   ► that's not the furthest, but it's pretty great

01:16:42 ◼   ► and it achieves pretty good detail

01:16:45 ◼   ► relative to its price and size and trade-offs.

01:16:49 ◼   ► So I was pretty impressed by the RX10 IV.

01:16:53 ◼   ► And I think if I was in the market to buy

01:16:55 ◼   ► an integrated super zoom camera,

01:16:57 ◼   ► that's the one I would buy.

01:16:58 ◼   ► It isn't worth trading in my giant full frame,

01:17:00 ◼   ► my giant gear for that,

01:17:01 ◼   ► just because the bigger gear surprise is better.

01:17:06 ◼   ► But it's not, you know, the bigger gear is like

01:17:09 ◼   ► three times the total cost or two times the total cost

01:17:12 ◼   ► and probably three times the total size and weight.

01:17:15 ◼   ► And I wouldn't say it's three times better.

01:17:17 ◼   ► So anyway, that's the RX10 IV, a very solid contender.

01:17:22 ◼   ► There's a reason why that camera is so well rated.

01:17:25 ◼   ► Next I have my new Fuji XT5 and I rented the

01:17:30 ◼   ► Fuji 150 to 600 millimeter giant telephoto lens with that.

01:17:34 ◼   ► As usual, it I think had the most pleasing colors.

01:17:39 ◼   ► I would say the Fuji 150-600 is a substantially sharper

01:17:44 ◼   ► and nicer lens than the Sony 200-600,

01:17:49 ◼   ► even though it is not as optically fast.

01:17:54 ◼   ► What's interesting is that because the Fuji

01:17:56 ◼   ► is made for its crop sensor cameras,

01:17:58 ◼   ► it's made for APS-C-sized sensors,

01:18:00 ◼   ► It's 600 millimeters is an equivalent of 900 millimeters.

01:18:05 ◼   ► So I shot all these and you can see it is more zoomed in

01:18:09 ◼   ► and you get pretty sharp results.

01:18:14 ◼   ► It is a little tricky to focus in certain lighting.

01:18:17 ◼   ► Again, that's I think mostly due to Fuji's focus system,

01:18:19 ◼   ► not the lens, but it is surprisingly good

01:18:24 ◼   ► and surprisingly detailed.

01:18:25 ◼   ► Overall, very impressed by the Fuji.

01:18:28 ◼   ► And then finally, I have my trusty old Sony A7R III

01:18:31 ◼   ► with its 200 to 600 millimeter lens.

01:18:33 ◼   ► I did two sets, one with the teleconverter

01:18:35 ◼   ► to get it to 1200 millimeters

01:18:37 ◼   ► and one without the teleconverter.

01:18:38 ◼   ► And it did fantastically in terms of detail,

01:18:42 ◼   ► like the text on the sign on the right set,

01:18:45 ◼   ► the text I think is the best on the Sony series,

01:18:49 ◼   ► but the lens overall is just not a very sharp lens.

01:18:53 ◼   ► - You say that, but I was definitely looking at the text

01:18:56 ◼   ► in the same thing.

01:18:57 ◼   ► And I have to say, the Sony, the very bottom one,

01:18:59 ◼   ► either with or without the teleconverter,

01:19:01 ◼   ► has sharper text than any of the other ones.

01:19:05 ◼   ► So you say, oh, the lens isn't as sharp.

01:19:06 ◼   ► Well, the text is sharp.

01:19:07 ◼   ► That's why I was looking for text,

01:19:08 ◼   ► because we know what text looks like.

01:19:10 ◼   ► In particular, if you look at ripcurrents.noaa.gov,

01:19:14 ◼   ► the descender in the gene .gov is right on top of a rivet.

01:19:19 ◼   ► That rivet reads way better on either one of the Sony pictures

01:19:23 ◼   ► than it does on the Fuji one.

01:19:24 ◼   ► That's interesting.

01:19:25 ◼   ► If you pixel peep that and go in that, it's just sharper.

01:19:29 ◼   ► It's sharper, it's not as fuzzy,

01:19:30 ◼   ► I can't even tell that it's a river than the other ones.

01:19:32 ◼   ► I definitely, looking at all these pictures,

01:19:34 ◼   ► I was surprised to see that even with the teleconverter,

01:19:36 ◼   ► which usually hurts your sharpness

01:19:39 ◼   ► and light gathering or whatever,

01:19:40 ◼   ► that the Sony comes out on top as far as I'm concerned.

01:19:44 ◼   ► I mean, and it's close, it's not like the Fuji

01:19:46 ◼   ► with that giant lens is much worse

01:19:48 ◼   ► than the Sony with the giant lens,

01:19:49 ◼   ► but I would definitely say that the Sony is sharper.

01:19:53 ◼   ► Now, I think if you had, not that you need to spend

01:19:57 ◼   ► more money, but like, you know, the A7R is up to

01:19:59 ◼   ► the A7R V now, and that is not the most recent

01:20:02 ◼   ► big giant, ridiculously expensive, white zoom lens

01:20:05 ◼   ► from Sony, so if you, you know, refreshed all of that

01:20:09 ◼   ► with modern Sony stuff to compete against your modern

01:20:12 ◼   ► Fuji stuff, I think it would probably widen the gap

01:20:14 ◼   ► even more.

01:20:15 ◼   ► - It's possible, I mean, certainly, you know,

01:20:16 ◼   ► it would have more resolution and everything,

01:20:17 ◼   ► but yeah, I was surprised, you know, just owning

01:20:20 ◼   ► the Sony lens, I've been surprised like how little

01:20:23 ◼   ► I like the pictures that I ever get out of it.

01:20:25 ◼   ► And I don't know what, maybe that's just--

01:20:26 ◼   ► - And I have to say, I've heard this from other people

01:20:28 ◼   ► as well, and so you're not, this is you,

01:20:30 ◼   ► but either I like what the Sony's do,

01:20:33 ◼   ► or whatever difference you're seeing,

01:20:34 ◼   ► I don't see or don't care about.

01:20:36 ◼   ► Like the way they call it the color science or whatever.

01:20:38 ◼   ► I see the differences from camera to camera,

01:20:41 ◼   ► but I would never choose a camera based on it.

01:20:44 ◼   ► 'Cause I always just feel like,

01:20:45 ◼   ► I guess it's because what it comes down to is,

01:20:47 ◼   ► like you said, I'm editing these things.

01:20:49 ◼   ► I mean, any picture I care about, I'm editing.

01:20:51 ◼   ► So if there's something I dislike about the JPEG

01:20:56 ◼   ► that came out, I'll go to the RAW

01:20:58 ◼   ► and change it to the way I want it.

01:20:59 ◼   ► I really don't care how the JPEGs look,

01:21:01 ◼   ► especially when you're talking about

01:21:02 ◼   ► one of these gigantic camera rigs

01:21:03 ◼   ► where you're like, I'm done shooting in RAW, right?

01:21:05 ◼   ► But if you've got that gigantic camera

01:21:07 ◼   ► that's longer than your arm and it weighs a ton

01:21:10 ◼   ► and you're setting it all up or whatever,

01:21:11 ◼   ► spend the five minutes to edit it.

01:21:14 ◼   ► But I need the JPEGs to come out exactly how I want them,

01:21:16 ◼   ► but I'm willing to lug around a camera

01:21:17 ◼   ► that's bigger than my child to take the photo.

01:21:21 ◼   ► I don't quite understand that turned off.

01:21:22 ◼   ► For the pocketable one, sure,

01:21:23 ◼   ► but for the white colored camera lens

01:21:26 ◼   ► that is gigantic and costs a bazillion dollars,

01:21:29 ◼   ► edit those photos.

01:21:30 ◼   ► - Sometimes I find with the Sonys that like,

01:21:32 ◼   ► no matter what I do with the edit,

01:21:33 ◼   ► I can't get the colors to look what I want them to look like.

01:21:37 ◼   ► - But I do wonder what you're looking for.

01:21:39 ◼   ► Like, I think the Sonys look okay.

01:21:43 ◼   ► Like, I don't have that, you know.

01:21:45 ◼   ► Maybe it's a little bit like,

01:21:46 ◼   ► the Fujis I've always felt look a little bit,

01:21:48 ◼   ► it's kind of like when people, you know,

01:21:50 ◼   ► like the Sony's always to me look mostly neutral,

01:21:53 ◼   ► whereas the Fuji's remind me more of film,

01:21:55 ◼   ► just setting aside the ones where it's trying

01:21:57 ◼   ► to look like film like you were talking about.

01:21:59 ◼   ► And I don't want the film look,

01:22:01 ◼   ► whether intentionally trying to look like film

01:22:03 ◼   ► or just kind of like accidentally looking like film,

01:22:06 ◼   ► I want it to be, I wouldn't call the Sony more neutral,

01:22:08 ◼   ► but that's how I think of it as like the Sony's

01:22:10 ◼   ► just showing me the colors that were there

01:22:12 ◼   ► without trying to massage them.

01:22:14 ◼   ► And that wasn't true, the Sony has its own bent

01:22:16 ◼   ► about how it handles reds and stuff like that,

01:22:17 ◼   ► like I can see that, but I definitely wouldn't choose

01:22:22 ◼   ► a camera based on it, it's strange to hear.

01:22:25 ◼   ► It is such a factor in your decision making

01:22:27 ◼   ► about which cameras you want, even ones that are,

01:22:29 ◼   ► even when we're talking about giant zoom lens

01:22:31 ◼   ► on a giant big camera.

01:22:32 ◼   ► - I've lived in Sony land for a while now.

01:22:36 ◼   ► We used to be a Canon family.

01:22:37 ◼   ► Tip still has her old Canon gear because she never

01:22:40 ◼   ► ended up liking the Sony pictures very much.

01:22:42 ◼   ► She has the same complaints I have of like,

01:22:44 ◼   ► just can't get them to look the way you want.

01:22:45 ◼   ► Sony excels in extreme technical skill

01:22:50 ◼   ► at the expense of being really boring.

01:22:54 ◼   ► Actually is kind of my greatest strengths and weaknesses

01:22:57 ◼   ► as well as a person.

01:22:59 ◼   ► But Sony, there's not a lot of pizzazz or excitement

01:23:05 ◼   ► in the way Sony renders things.

01:23:07 ◼   ► It doesn't make you go wow,

01:23:08 ◼   ► but it's technically very much, very high

01:23:11 ◼   ► and it beats everyone else on technical specs

01:23:13 ◼   ► most of the time.

01:23:15 ◼   ► And so there are lots of situations where that's okay,

01:23:18 ◼   ► or that's what you want.

01:23:19 ◼   ► Like if you're gonna be heavily editing

01:23:21 ◼   ► the pictures afterwards.

01:23:23 ◼   ► That makes a lot of sense.

01:23:24 ◼   ► I know myself well enough to know that I'm not gonna edit.

01:23:27 ◼   ► Like a long time ago, at some point for a Christmas one year

01:23:32 ◼   ► we rented this crazy high priced Leica camera,

01:23:37 ◼   ► also from Lens Rentals.

01:23:38 ◼   ► We've done a lot of stuff with them over the years.

01:23:41 ◼   ► It was this, whatever Leica was their digital rangefinder

01:23:46 ◼   ► at the time, I think I made a blog post about it.

01:23:48 ◼   ► My impression of it when we had it was,

01:23:52 ◼   ► first of all, being a rangefinder was such a giant

01:23:54 ◼   ► pain in the butt to use.

01:23:56 ◼   ► If you've never used a rangefinder, consider yourself lucky.

01:23:58 ◼   ► If you have, I'm sorry, you probably hate me right now.

01:24:00 ◼   ► But such a massive pain in the butt

01:24:02 ◼   ► to shoot things with a rangefinder.

01:24:05 ◼   ► At the end of the day, I was disappointed by the camera's

01:24:08 ◼   ► high ISO performance, it sucked in low light.

01:24:11 ◼   ► Being a ring fender, it didn't have autofocus at all.

01:24:14 ◼   ► The technical side of it, I was very disappointed by.

01:24:17 ◼   ► But over the following years,

01:24:20 ◼   ► I would always look back on those photos and be like,

01:24:22 ◼   ► man, I love these pictures, I love the way they look.

01:24:26 ◼   ► And it's not because of its technical perfection,

01:24:28 ◼   ► 'cause it didn't have that.

01:24:29 ◼   ► It wasn't because it did great in low light,

01:24:31 ◼   ► because it didn't.

01:24:32 ◼   ► It wasn't because it had the highest resolution,

01:24:34 ◼   ► because it didn't.

01:24:36 ◼   ► I just liked the way they rendered colors,

01:24:38 ◼   ► between Leica's optics and whatever they were doing

01:24:41 ◼   ► in the camera to process those colors,

01:24:43 ◼   ► I just liked the pictures a lot better

01:24:45 ◼   ► than the other ones I was getting at the time.

01:24:47 ◼   ► I just, I liked, it's indescribable,

01:24:50 ◼   ► but you like what you like, right?

01:24:51 ◼   ► And so anyway, that, we didn't go the Leica direction

01:24:55 ◼   ► for many reasons, but, although honestly,

01:24:57 ◼   ► I considered renting a Q2 during this run,

01:25:00 ◼   ► but it would've like doubled the price of my entire rental.

01:25:03 ◼   ► I'm like, I don't wanna do that.

01:25:04 ◼   ► (laughing)

01:25:05 ◼   ► But anyway, for a while we left Canon Land,

01:25:09 ◼   ► or I did at least, to go to Sony World

01:25:11 ◼   ► because Sony World had just the amazing technical chops.

01:25:15 ◼   ► So good in low light.

01:25:17 ◼   ► The Sony full frame sensors, back with the first

01:25:21 ◼   ► Sony A series cameras, were just kicking Canon's butt.

01:25:25 ◼   ► They were so much better back in that time

01:25:29 ◼   ► and so that got me over to Sony Land.

01:25:31 ◼   ► But while I've taken a lot of decent pictures with Sony,

01:25:35 ◼   ► I'm not loving the pictures I get out of my Sony cameras

01:25:38 ◼   ► as much as I used to love some of the Canon stuff

01:25:40 ◼   ► I was getting, as much as I love those rented Leica pictures,

01:25:44 ◼   ► and as much as I love the handful of pictures

01:25:45 ◼   ► I've shot so far with the Fuji gear.

01:25:47 ◼   ► It just doesn't fit me, and I've tried, I've edited them,

01:25:50 ◼   ► and I've tried processing them and doing different things,

01:25:53 ◼   ► and I just can't get out of the Sony what I want

01:25:55 ◼   ► in terms of niceness, something I love.

01:25:59 ◼   ► It's not about technical specs.

01:26:01 ◼   ► - You know, I'm not sure this is a good analogy,

01:26:03 ◼   ► But when I listen to you say this, it makes me think of the somewhat similar situation

01:26:09 ◼   ► in the audio world of people who we've talked about in the past, people who like the smile

01:26:13 ◼   ► curve because it makes movies exciting where you boost the bass and you boost the treble

01:26:16 ◼   ► and you dip the mids and people who want a more neutral sound.

01:26:19 ◼   ► And then there are people who think a neutral sound is super boring.

01:26:22 ◼   ► And it sounds to me like you like the like a smile curve and neutral photos seem like

01:26:28 ◼   ► poison to you and that also that you're unable to reproduce the smile curve when you try

01:26:32 ◼   ► to manually edit it.

01:26:33 ◼   ► And I would have to think the inability to reproduce

01:26:36 ◼   ► the thing you want from a neutral photo

01:26:38 ◼   ► mostly comes down to not knowing what it is

01:26:42 ◼   ► that you need to do with your neutral photo

01:26:43 ◼   ► to make it look like those Leica photos, right?

01:26:45 ◼   ► 'Cause it's an indescribable thing that you know,

01:26:47 ◼   ► you know you like it, you see it, you know you like it,

01:26:49 ◼   ► but if you don't know, all right,

01:26:51 ◼   ► how do I go from neutral to that,

01:26:54 ◼   ► you're never gonna be able to do it just by, you know,

01:26:55 ◼   ► randomly poking at curves and stuff

01:26:57 ◼   ► to try to make it happen.

01:26:59 ◼   ► - Yeah, and part of that is because

01:27:02 ◼   ► it's really complicated and it's like when you try

01:27:04 ◼   ► to correct--

01:27:05 ◼   ► - Yeah, it's not as simple as just push this dial up

01:27:07 ◼   ► on the equalizer and you're done, right?

01:27:09 ◼   ► - Right, yeah, it's like trying to correct something

01:27:11 ◼   ► you don't like about headphones with EQ.

01:27:12 ◼   ► It's like you can sometimes do that a little bit,

01:27:15 ◼   ► but the whole frequency response and distortion

01:27:19 ◼   ► characteristics and reflection characteristics

01:27:21 ◼   ► of a headphone are so much more complicated

01:27:23 ◼   ► than just the basic EQ controls you have.

01:27:26 ◼   ► And that's how I feel with photos.

01:27:27 ◼   ► Like I can use something like Lightroom or the built

01:27:30 ◼   ► and photos app and use the editing controls.

01:27:33 ◼   ► I've done that before.

01:27:34 ◼   ► I did that for years.

01:27:35 ◼   ► And sometimes it would work out for me.

01:27:38 ◼   ► Usually not.

01:27:39 ◼   ► And it's partly because it's more complicated than that.

01:27:42 ◼   ► It's also largely because I'm not very good at it,

01:27:44 ◼   ► and I'm never gonna be very good at it.

01:27:46 ◼   ► - And you'd have to start from raw

01:27:48 ◼   ► to have a fighting chance.

01:27:49 ◼   ► 'Cause if you start from the JPEG,

01:27:50 ◼   ► you're just, you know, you're screwed.

01:27:52 ◼   ► - Exactly.

01:27:52 ◼   ► So I've decided that my camera journey is

01:27:56 ◼   ► I'm gonna abandon technical,

01:27:59 ◼   ► or technical class leadership, I think.

01:28:03 ◼   ► And just go with what I love.

01:28:06 ◼   ► Go with what gives me the pictures I love.

01:28:08 ◼   ► And right now, that is Fuji.

01:28:10 ◼   ► And I never tried Fuji before,

01:28:11 ◼   ► because they weren't leading in the technical stuff.

01:28:14 ◼   ► They never had the best high ISO noise performance.

01:28:18 ◼   ► They usually didn't have the best megapixel resolution.

01:28:23 ◼   ► I didn't really know anything about their lens situation.

01:28:25 ◼   ► They didn't have anything full frame.

01:28:26 ◼   ► It's funny, they don't have full frame.

01:28:29 ◼   ► They have APS-C and they went right to medium format.

01:28:32 ◼   ► They have nothing in between.

01:28:33 ◼   ► But anyway, I thought for a long time

01:28:37 ◼   ► that what I wanted was technical perfection,

01:28:39 ◼   ► but I now know what I want is pictures I love.

01:28:42 ◼   ► And some of those are gonna come from iPhones,

01:28:44 ◼   ► some of those are gonna come from Fugees,

01:28:45 ◼   ► some of those are gonna come from random rented Sonys

01:28:47 ◼   ► here and there, but I'm getting a lot more of them

01:28:50 ◼   ► from Fugees and my hit rate is quite good.

01:28:54 ◼   ► - I will give your Sony gear a good home.

01:28:56 ◼   ► - I will probably be sending some of it to you.

01:28:58 ◼   ► (laughing)

01:28:59 ◼   ► First I'm gonna trade some of it to Beck,

01:29:01 ◼   ► probably to B&H to get, probably to buy this Fuji lens

01:29:04 ◼   ► and then we'll talk.

01:29:05 ◼   ► All right, thanks to our sponsors this week,

01:29:10 ◼   ► Green Chef, Trade Coffee, and Squarespace.

01:29:14 ◼   ► And thanks to our members, once again,

01:29:15 ◼   ► big, big thank you for the members.

01:29:17 ◼   ► We've had wonderful membership numbers recently

01:29:19 ◼   ► and we've got tons of great feedback

01:29:21 ◼   ► on our member exclusive episodes we've done recently,

01:29:23 ◼   ► lots of great feedback on the Totoro episode,

01:29:26 ◼   ► lots of great feedback on the food one before that,

01:29:27 ◼   ► Like we're on a roll here.

01:29:29 ◼   ► So thank you so much to members.

01:29:30 ◼   ► You can join an atb.fm/join.

01:29:33 ◼   ► We'll talk to you next week.

01:29:35 ◼   ► ♪ Now the show is over ♪

01:29:40 ◼   ► ♪ They didn't even mean to begin ♪

01:29:42 ◼   ► ♪ 'Cause it was accidental ♪

01:29:45 ◼   ► ♪ Oh it was accidental ♪

01:29:48 ◼   ► ♪ John didn't do any research ♪

01:29:50 ◼   ► ♪ Marco and Casey wouldn't let him ♪

01:29:53 ◼   ► ♪ 'Cause it was accidental ♪

01:29:56 ◼   ► And you can find the show notes at ATP.fm And if you're into Twitter, you can follow

01:30:03 ◼   ► them @C-A-S-E-Y-L-I-S-S So that's Casey List M-A-R-C-O-A-R-M

01:30:15 ◼   ► Auntie Marco Arment S-I-R-A-C-U-S-A, Syracusa

01:30:22 ◼   ► ♪ USA Syracuse, it's accidental ♪

01:30:27 ◼   ► ♪ They didn't mean to, accidental ♪

01:30:33 ◼   ► ♪ Tech podcast so long ♪

01:30:36 ◼   ► - I'm going to do my dear friend Mike Dirty

01:30:42 ◼   ► and talk about something that we spoke about

01:30:44 ◼   ► a little bit on analog this week, but isn't out yet.

01:30:46 ◼   ► This is the pain that comes from analog recording

01:30:49 ◼   ► on a Tuesday, but not typically being released until Sunday.

01:30:53 ◼   ► So I'm sort of taking away Mike's exclusive.

01:30:56 ◼   ► And I'm sorry, Mike, I'm sorry, it wasn't my intention,

01:30:59 ◼   ► but here we are. - Hey, we were here first.

01:31:00 ◼   ► - Well, he was there first,

01:31:02 ◼   ► it's just nobody heard it but the two of us, so.

01:31:05 ◼   ► - Marco's rapid production cycle wins again.

01:31:07 ◼   ► - You got a ship, real artist ship, you know?

01:31:10 ◼   ► - Oh, brutal, poor Mike, I'm sorry, Mike.

01:31:13 ◼   ► So anyway, so what we talked about, Mike and myself,

01:31:16 ◼   ► and I will put a link to the

01:31:17 ◼   ► as we record this forthcoming episode of Analog,

01:31:20 ◼   ► but will soon by Sunday will be

01:31:23 ◼   ► the released episode of Analog.

01:31:25 ◼   ► Mike and I talked about my forthcoming app.

01:31:28 ◼   ► And I am pretty, pretty sure

01:31:33 ◼   ► this one's actually gonna see the light of day.

01:31:34 ◼   ► It is not ready yet.

01:31:36 ◼   ► It is getting pretty close,

01:31:37 ◼   ► but I thought I would try something different

01:31:42 ◼   ► and talk about it a bit.

01:31:44 ◼   ► And I'm not really sure why I wanted

01:31:45 ◼   ► try something different other than it's different, but I figured we could talk about it, the

01:31:50 ◼   ► three of us and the listeners kind of by proxy and see what we think.

01:31:54 ◼   ► So what am I up to?

01:31:56 ◼   ► As usual, I don't have a good name.

01:31:58 ◼   ► If you recall, in the past I didn't come up with -- well, actually, I think it was my

01:32:02 ◼   ► friend Steve that came up with Masquerade if memory serves, but that didn't happen until

01:32:05 ◼   ► pretty late in the development cycle.

01:32:08 ◼   ► I don't have a good name for it, and I have an even worse icon for it for those who are

01:32:12 ◼   ► on the test flight, which is basically just friends

01:32:14 ◼   ► at this point.

01:32:15 ◼   ► - Do you wanna share the terrible name?

01:32:18 ◼   ► Just so you can tell me how you came up

01:32:19 ◼   ► with this terrible name.

01:32:20 ◼   ► - Okay, so the code name--

01:32:22 ◼   ► - Oh wait, no, I think I figured it out.

01:32:23 ◼   ► Go ahead, see if I'm right.

01:32:24 ◼   ► - So the code name is, well, I don't wanna pronounce it

01:32:27 ◼   ► because of how it looks like a joke.

01:32:29 ◼   ► No, no, no, so the code name is the word lookup

01:32:33 ◼   ► with an F in front of it, which is supposed to be

01:32:35 ◼   ► a portmanteau of film lookup to become flookup, right?

01:32:40 ◼   ► Well, I said this to Erin, or I showed Erin the name.

01:32:43 ◼   ► I did not verbalize it to her, and she says, "Flukeup."

01:32:47 ◼   ► - Flukup? - What the hell is Flukeup?

01:32:49 ◼   ► - It does look like Flukeup.

01:32:51 ◼   ► Now that I see, I instantly read in my head Flukeup,

01:32:54 ◼   ► when I saw it first, but I can see why you'd get Flukeup.

01:32:57 ◼   ► - Yep, I read Flukeup, and then I tried to eff Flukeup,

01:32:59 ◼   ► and I was like, "No, they're both bad."

01:33:01 ◼   ► - They're both bad.

01:33:02 ◼   ► I mean, full stop, they're both bad.

01:33:03 ◼   ► - Flukup P, fast look up P.

01:33:06 ◼   ► - Yeah, it's no P on this one, not yet anyway.

01:33:08 ◼   ► See, I need a name. I'm still working on that. And I need an icon. The icon is...

01:33:12 ◼   ► I like Flukup. I think it's a funny name. I think it works.

01:33:15 ◼   ► No, do not listen to Marco. It's a terrible name.

01:33:17 ◼   ► I always like your initial terrible names.

01:33:19 ◼   ► Well, it's probably better than Face Splash, but that's neither here nor there.

01:33:25 ◼   ► But only marginally.

01:33:26 ◼   ► Oh, God.

01:33:26 ◼   ► But anyway, in any case, so we're getting off track already. So what the heck is it?

01:33:37 ◼   ► The thesis statement, if you will, is imagine IMDb but written by someone who has self-respect.

01:33:44 ◼   ► And so what this was born from is I often, when I'm watching a television show or a movie or some

01:33:53 ◼   ► such, I would want to know, "Oh, who is this person?" or "Where do I know this person from?"

01:33:57 ◼   ► or what have you. And for years and years and years and years I would use the IMDb app or the

01:34:02 ◼   ► to the website, the website is still mostly okay.

01:34:07 ◼   ► - Disagree. - It's not great.

01:34:09 ◼   ► - So bad.

01:34:10 ◼   ► - It's unusable. - So much.

01:34:12 ◼   ► I hate it.

01:34:13 ◼   ► - Well, I can use the website and I can do it

01:34:17 ◼   ► without actively vomiting on myself.

01:34:19 ◼   ► - Without scrolling up and down the page seven times.

01:34:22 ◼   ► It's gotta be here, right?

01:34:23 ◼   ► - That is fair, that is totally fair.

01:34:24 ◼   ► That is totally fair.

01:34:25 ◼   ► - Best experience by IMDb, I hate it so much.

01:34:27 ◼   ► - However, I will say that the IMDb app,

01:34:30 ◼   ► my personal opinion, is unusable and has been for like two or three years now. So

01:34:35 ◼   ► the reasons I don't like the IMDb app, not to belabor it, it's constantly like

01:34:40 ◼   ► playing videos or trying to play videos or show you images at like three

01:34:43 ◼   ► quarters the size of the screen. I don't want to log in. I don't want to log in.

01:34:49 ◼   ► Stop asking. I don't f***ing want to log in. Just stop. So that in and of

01:34:56 ◼   ► itself is enough to drive me nuts. And it's very gross now. It's clear that Amazon owns

01:35:02 ◼   ► it. It's clear they want you to either watch their shows or buy things from them. And it's

01:35:06 ◼   ► just frustrating. And so I started wondering, well, could I fix this problem? And there's

01:35:13 ◼   ► a pretty great website called The Movie Database. And we'll put a link to The Movie Database

01:35:19 ◼   ► in the show notes. It is a kind of, I don't want to say knockoff, that's kind of disrespectful,

01:35:26 ◼   ► But it's an alternative to IMDB.

01:35:30 ◼   ► I'll be the first to tell you the data is not quite as good as IMDB's, but it's pretty

01:35:36 ◼   ► close.

01:35:37 ◼   ► And for any of the major stuff, it'll be there.

01:35:40 ◼   ► And so I started digging and looking and well, wow, they have an API and wow, this API seems

01:35:46 ◼   ► to make sense.

01:35:47 ◼   ► It's not completely bananas.

01:35:49 ◼   ► And if all you're doing is reading stuff, you don't need to log into anything.

01:35:54 ◼   ► And so that's how FlukeUp was born, or whatever I ended up calling it.

01:35:59 ◼   ► And the idea is, what if it's IMDb by someone who actually cares?

01:36:04 ◼   ► And it lets you look up TV, movies, episodes of TV shows, seasons of TV shows, and people

01:36:11 ◼   ► as well.

01:36:13 ◼   ► And I started--the first commit--I should have had this handy, I'm sorry--but the first

01:36:17 ◼   ► commit on this was something like January 25th or thereabouts?

01:36:22 ◼   ► And I think I'm in a position that, barring the name and icon, I could send this to App

01:36:29 ◼   ► Review in the next few days, I think.

01:36:32 ◼   ► So I am pretty darn proud of how fast it's come together.

01:36:36 ◼   ► It's 100% SwiftUI.

01:36:37 ◼   ► I'm literally not using UIKit for anything as far as I can recall.

01:36:41 ◼   ► It's using Async/Await, which has gone really, really well.

01:36:44 ◼   ► And I'm just really enjoying writing it.

01:36:47 ◼   ► And I'm having a lot of fun with it, which is cool.

01:36:51 ◼   ► The most interesting thing at the moment

01:36:55 ◼   ► is how do you monetize it?

01:36:57 ◼   ► But actually I should interrupt and say,

01:36:59 ◼   ► do you two have anything you wanna talk about,

01:37:01 ◼   ► add or ask before I start talking about monetization?

01:37:04 ◼   ► - Yeah, first of all, I will nitpick.

01:37:07 ◼   ► When you sent me the very first version,

01:37:09 ◼   ► I nitpicked a few things.

01:37:10 ◼   ► I did one of my trademark video tour.

01:37:13 ◼   ► I've been holding back until things calmed down

01:37:16 ◼   ► a little bit to send my final design nitpicks.

01:37:18 ◼   ► (laughing)

01:37:19 ◼   ► But this is coming together really well.

01:37:21 ◼   ► This might be your best app yet.

01:37:22 ◼   ► I mean, it's really good.

01:37:25 ◼   ► And it's very useful.

01:37:27 ◼   ► I think this is going to be useful to a lot of people.

01:37:32 ◼   ► This could be it.

01:37:34 ◼   ► And I'm happy to hear that you've quote,

01:37:37 ◼   ► "Only worked on it for about three or four months now,"

01:37:40 ◼   ► because that's how to become a successful iOS developer,

01:37:45 ◼   ► is like, try stuff.

01:37:49 ◼   ► You know, you gotta put stuff out there.

01:37:50 ◼   ► You gotta try it and see what's gonna work

01:37:52 ◼   ► and what's gonna stick, what's gonna find an audience,

01:37:55 ◼   ► what's not, that's what you gotta do.

01:37:57 ◼   ► And if you're spending a whole year on an app

01:38:01 ◼   ► and you put it out there and it's actually

01:38:02 ◼   ► a pretty specialized thing that doesn't have

01:38:04 ◼   ► a huge audience, that's not a great use of your time.

01:38:07 ◼   ► And if you want this to become a bigger part

01:38:09 ◼   ► of what you do, this is how to do that.

01:38:12 ◼   ► You get an app like this where it's like

01:38:14 ◼   ► you identified a pretty substantially sized market.

01:38:18 ◼   ► It's a big market.

01:38:19 ◼   ► You built something that doesn't seem to have

01:38:22 ◼   ► major costs to you.

01:38:24 ◼   ► Like you're not running the servers.

01:38:26 ◼   ► You're not running any kind of backend service for this.

01:38:28 ◼   ► You're not paying for the API it seems, right?

01:38:32 ◼   ► - So there's a whole story there.

01:38:35 ◼   ► We'll get back to that.

01:38:35 ◼   ► But suffice it to say, so far that is correct.

01:38:37 ◼   ► - Right, so there's that.

01:38:39 ◼   ► And you made something that looks and feels pretty good

01:38:43 ◼   ► without taking a ton of time to do it.

01:38:45 ◼   ► That's a great story.

01:38:46 ◼   ► And the result is really good.

01:38:49 ◼   ► It's very useful.

01:38:51 ◼   ► It is something that I've used a couple of times so far.

01:38:54 ◼   ► The only reason I haven't used it more

01:38:56 ◼   ► is that I don't watch a lot of movies.

01:38:57 ◼   ► But when I do, I have the same need.

01:38:59 ◼   ► And I'll do the same thing you do on TV shows.

01:39:01 ◼   ► Oh, it's that guy.

01:39:02 ◼   ► What's he from again?

01:39:03 ◼   ► And I'll go look it up or whatever.

01:39:06 ◼   ► And I think this is great.

01:39:07 ◼   ► I really do.

01:39:07 ◼   ► I think this shows your growth as an independent iOS

01:39:12 ◼   ► developer.

01:39:12 ◼   ► You are getting better, and your ideas

01:39:15 ◼   ► are getting more mainstream and this is,

01:39:18 ◼   ► I think a pretty good opportunity.

01:39:20 ◼   ► And I will nitpick things, obviously.

01:39:24 ◼   ► - That's why you're here, that's why you're here.

01:39:25 ◼   ► - But I have less to nitpick here

01:39:28 ◼   ► than any of your previous apps when I first seen them.

01:39:31 ◼   ► Like way less.

01:39:32 ◼   ► - Yeah and it's come a long way.

01:39:33 ◼   ► It's come a long way and I think some of that is me,

01:39:36 ◼   ► some of that is our mutual friend Ben McCarthy

01:39:39 ◼   ► who makes Obscura among other things.

01:39:41 ◼   ► I'll put a link to Obscura in the show notes.

01:39:43 ◼   ► It's like an alternative camera app.

01:39:47 ◼   ► Ben had some really phenomenal UI ideas

01:39:50 ◼   ► that they shared with me,

01:39:52 ◼   ► and that I think made a tremendous, tremendous difference.

01:39:55 ◼   ► Anything looks good is either them or me,

01:39:57 ◼   ► and anything looks bad is 100% me.

01:40:00 ◼   ► So that's what we can agree on.

01:40:01 ◼   ► - Wait, I'm taking credit for my PG-13R,

01:40:04 ◼   ► like the styling of the rating.

01:40:05 ◼   ► That's me. - Oh, that's true.

01:40:06 ◼   ► That's true, I'm sorry.

01:40:07 ◼   ► No, you're right, I completely forgot about that.

01:40:08 ◼   ► You're 100% correct.

01:40:09 ◼   ► - I'm the one who first ripped off the MPAA for you.

01:40:12 ◼   ► (laughing)

01:40:14 ◼   ► No, I do feel like it looks pretty good.

01:40:16 ◼   ► It's not perfect by any means, but it looks pretty good.

01:40:18 ◼   ► I'm pretty happy with it.

01:40:19 ◼   ► John, any commentary before we talk

01:40:21 ◼   ► monetization and API stuff?

01:40:23 ◼   ► - I was gonna say, when I was thinking of this app,

01:40:24 ◼   ► like I immediately understood what you were making,

01:40:26 ◼   ► even when the app did nothing, it was terrible.

01:40:28 ◼   ► (laughing)

01:40:30 ◼   ► But I understood, like it was clear to me.

01:40:32 ◼   ► And to be clear, you sent this app to us,

01:40:34 ◼   ► and like it didn't explain anything about it.

01:40:36 ◼   ► And I saw the icon, and I didn't understand

01:40:38 ◼   ► what the heck it was, and it was terrible.

01:40:39 ◼   ► But then I launched it, and I'm like,

01:40:40 ◼   ► "Oh, I get it, IMDb, but not sucking."

01:40:41 ◼   ► So thumbs up on the concept.

01:40:45 ◼   ► I have to say for me personally, and this does not affect your market because your market

01:40:48 ◼   ► is much more mass market, but for me personally, your biggest competition, which is currently

01:40:53 ◼   ► way, way ahead of you because they've been out for years and years and years, is Letterboxd.

01:40:58 ◼   ► And I know they don't do TV, and I know it's not really the point of that site, but they

01:41:02 ◼   ► have had so many years to polish their experience of finding movies and who's in them and what

01:41:08 ◼   ► the things they might be in and stuff like that, and their site and their app, which

01:41:12 ◼   ► is really just their website, is not junked up like IMDb.

01:41:16 ◼   ► So I feel like within the realm of people who even know what PackLadderBoxD is, it is

01:41:20 ◼   ► very strong competition because it is not…

01:41:24 ◼   ► I think it's way better than the movie database site.

01:41:26 ◼   ► It's certainly better than IMDb.

01:41:28 ◼   ► It is the same ethos as you.

01:41:30 ◼   ► It's, "Hey, guess what?

01:41:31 ◼   ► A thing that people might want to use to find information that is nicely organized and laid

01:41:35 ◼   ► out and this site was not created in the last three months, right?

01:41:40 ◼   ► So they have a big lead on you.

01:41:42 ◼   ► Your advantage is nobody who's not a giant film nerd knows about Letterboxd and honestly

01:41:46 ◼   ► it's overkill for the simple use cases if I'm on the couch and I want to find out what

01:41:49 ◼   ► this person's in.

01:41:50 ◼   ► I go to it because I use Letterboxd all the time and I do movie stuff or whatever but

01:41:55 ◼   ► Marco is not the target audience for Letterboxd and he would use your app.

01:42:00 ◼   ► And this is also to say if you want some good ideas about how to lay things out and how

01:42:04 ◼   ► to do UIs, I'd go to Letterboxd, their website, and again, their quote-unquote "app" I think

01:42:09 ◼   ► is just a web view onto their mobile version of their site, which is a testament to how

01:42:14 ◼   ► good the mobile version of their site is, but I would say check that out for some good

01:42:17 ◼   ► ideas.

01:42:18 ◼   ► Oh, I should do that.

01:42:20 ◼   ► Yeah, it's funny because a lot of the people that I've sent the beta to seem to, the cross

01:42:27 ◼   ► section between my friends and Letterboxd users seems to be quite strong.

01:42:32 ◼   ► I am not a letterbox user.

01:42:34 ◼   ► It's not something I think I need or want in my life, but I can totally understand why

01:42:38 ◼   ► one would want it.

01:42:39 ◼   ► Like, I use Goodreads fairly religiously to track the things that I've read, and it's

01:42:44 ◼   ► a very similar idea.

01:42:45 ◼   ► I want to congratulate you for your ability to pronounce the name of that site differently

01:42:49 ◼   ► than me in the same conversation and not giving in like the GIF GIF people do when you're

01:42:53 ◼   ► conversing about somebody with it and you can't help but just start copying the other

01:42:56 ◼   ► person's pronunciation like whoever said it first, but no, you're holding strong.

01:42:59 ◼   ► - And to be clear, Casey is pronouncing it the right way,

01:43:01 ◼   ► and I'm pronouncing it the John way.

01:43:03 ◼   ► (laughing)

01:43:04 ◼   ► - We'll see how well I do, but in any case.

01:43:08 ◼   ► So yeah, so I think if this continues to be a thing

01:43:12 ◼   ► and if it's not just a flop,

01:43:13 ◼   ► then one thing that I've gotten some very clear interest in,

01:43:17 ◼   ► at least because of the small test group I've sent it to,

01:43:20 ◼   ► is having letterboxed integration and marking.

01:43:24 ◼   ► I don't even know what that would mean, to be honest,

01:43:26 ◼   ► because again, I don't really use letterbox,

01:43:28 ◼   ► but I would investigate that and see what makes sense

01:43:31 ◼   ► to be in both places.

01:43:33 ◼   ► But that's another version way down the road.

01:43:35 ◼   ► So with regard to monetization, so yes,

01:43:38 ◼   ► so Marco touched on this earlier.

01:43:40 ◼   ► It's a little bit of a squishy thing

01:43:44 ◼   ► because the movie database seems to not want my money.

01:43:49 ◼   ► So they have like a couple of different,

01:43:52 ◼   ► this is just for the listeners, not even just the members,

01:43:54 ◼   ► but for the listeners, because this is kind of putting me

01:43:58 ◼   ► a little bit of an awkward spot. So I have--I could belabor this story quite a bit, but

01:44:02 ◼   ► suffice to say, I've asked several times to get a commercial key, like, you know, API

01:44:08 ◼   ► key from the movie database. I've asked in this one place over here and another place

01:44:12 ◼   ► over there, and so far they refuse to give one to me. They keep ghosting me when I ask

01:44:18 ◼   ► them. And I'm like, "Hey, you know, I'm currently using a developer key. That's fine, but this

01:44:23 ◼   ► This will be sold at some point.

01:44:24 ◼   ► Can I have a commercial key?

01:44:26 ◼   ► Crickets.

01:44:27 ◼   ► So, I've back-channeled a little bit with some people that are using the Movie Database

01:44:32 ◼   ► API in other uses, and I don't think they're ever going to want my money.

01:44:40 ◼   ► But that's not like it's in writing or anything, right?

01:44:43 ◼   ► So like, I need to account for the fact that this is an API that I don't own and I don't

01:44:48 ◼   ► control.

01:44:49 ◼   ► it is perfectly within their, you know, rights to say,

01:44:52 ◼   ► "You got to pony up, big guy."

01:44:54 ◼   ► So since this is something that hopefully people would use a lot

01:44:57 ◼   ► and hopefully a lot of people would use,

01:44:59 ◼   ► I need to have some sort of recurring revenue.

01:45:01 ◼   ► I don't want to be put in a situation

01:45:03 ◼   ► where suddenly my weather API,

01:45:04 ◼   ► so to speak, not in a literal sense, you know,

01:45:06 ◼   ► the weather API that goes from free to not free

01:45:09 ◼   ► to, oh, my gosh, expensive.

01:45:11 ◼   ► So I think what I'm going to do is make this a subscription app.

01:45:17 ◼   ► And I did not start down that path,

01:45:18 ◼   ► but I think it was underscore in a conversation

01:45:20 ◼   ► we were having, said to me,

01:45:21 ◼   ► "Look, you gotta go subscription

01:45:24 ◼   ► "'cause you never know what the future will bring."

01:45:26 ◼   ► I hope I'm not putting words in underscore in its mouth.

01:45:28 ◼   ► I'm pretty sure it was him that started this in my head.

01:45:30 ◼   ► But that makes me think, okay, I should do a subscription.

01:45:33 ◼   ► But that, in turn, I don't think it's right,

01:45:37 ◼   ► you just beg us the question, but beg us the question.

01:45:38 ◼   ► - Raises the question.

01:45:39 ◼   ► - There it is, thank you.

01:45:40 ◼   ► How much does one charge for this?

01:45:44 ◼   ► And honestly, I don't have a great answer

01:45:48 ◼   ► because I was looking at what can I think of

01:45:53 ◼   ► as something that has a clear and obvious cost,

01:45:56 ◼   ► recurring cost to the company,

01:45:59 ◼   ► and even an end user would understand that,

01:46:03 ◼   ► and how much does that cost?

01:46:04 ◼   ► Well, there's an app called Overcast

01:46:07 ◼   ► that has a clear and recurring cost

01:46:09 ◼   ► to the person or persons that run Overcast,

01:46:12 ◼   ► and I should look at how much that is.

01:46:15 ◼   ► - No, you shouldn't. - And if I'm not,

01:46:16 ◼   ► Well, if I'm not mistaken, overcast is $10 a year.

01:46:21 ◼   ► So to me, that sets a high threshold

01:46:26 ◼   ► that I don't think I should be even that particularly close

01:46:29 ◼   ► to $10 a year.

01:46:31 ◼   ► But then where should I be?

01:46:33 ◼   ► And honestly, I don't know.

01:46:34 ◼   ► - I'm not sure, pfft.

01:46:36 ◼   ► See, I get what you're saying.

01:46:37 ◼   ► It was like, oh, I have a comparable, as they say

01:46:40 ◼   ► in the real estate industry, but it's not comparable.

01:46:43 ◼   ► Setting aside whether Marcos pricing is right,

01:46:46 ◼   ► - It's not.

01:46:47 ◼   ► - Right, but like, here's the deal.

01:46:50 ◼   ► No one who is interested in buying your app

01:46:53 ◼   ► knows or cares what Overcast goes for.

01:46:57 ◼   ► They're not competitors, they might not even know

01:47:00 ◼   ► Overcast exists, right?

01:47:01 ◼   ► The question, not that this makes it easier,

01:47:05 ◼   ► but I'm just saying the question is,

01:47:07 ◼   ► how much are people willing to pay for an app

01:47:08 ◼   ► that does what your app does?

01:47:09 ◼   ► - When there's a very clear free alternative.

01:47:12 ◼   ► - And that has almost no connection

01:47:14 ◼   ► to how much are they willing to pay for a podcast app

01:47:16 ◼   ► that does what Overcast does.

01:47:17 ◼   ► - Sure.

01:47:18 ◼   ► - And then the second question is,

01:47:20 ◼   ► oh, is Overcast charging the right amount?

01:47:22 ◼   ► (laughing)

01:47:22 ◼   ► - It's not.

01:47:24 ◼   ► - So, and I'm assuming, Marco,

01:47:25 ◼   ► you think you should be charging more?

01:47:26 ◼   ► - Yeah, definitely.

01:47:27 ◼   ► - I agree.

01:47:28 ◼   ► - When I, you know, when I launched Overcast Premium,

01:47:31 ◼   ► God knows how many years ago,

01:47:33 ◼   ► subscriptions for, you know, non-content apps,

01:47:37 ◼   ► like, you know, subscriptions for like, you know,

01:47:38 ◼   ► newsstand apps were common, you know, stuff like that,

01:47:41 ◼   ► but like, subscriptions for like regular app functionality,

01:47:44 ◼   ► That was not that common still back then.

01:47:47 ◼   ► And $10 a year felt like a bit of a reach,

01:47:51 ◼   ► but like a doable reach, so I did it.

01:47:53 ◼   ► Now, I mean look, I just told you,

01:47:56 ◼   ► five hours ago when we began this episode,

01:47:57 ◼   ► I just told you that there was this app

01:48:00 ◼   ► that made the EDR photos for me.

01:48:03 ◼   ► It's a one feature app that I'm gonna use

01:48:05 ◼   ► here and there occasionally.

01:48:07 ◼   ► It's $3 a month or $30 lifetime,

01:48:09 ◼   ► and I jump right for the $30 lifetime purchase.

01:48:12 ◼   ► But if I didn't, it was $3 a month.

01:48:15 ◼   ► Like, and I'm paying 10, I'm charging $10 a year

01:48:18 ◼   ► for an app that people use typically,

01:48:19 ◼   ► you know, multiple hours a day.

01:48:22 ◼   ► So the comparison, as John said, is not, you know,

01:48:25 ◼   ► super direct between what many different apps do.

01:48:27 ◼   ► But if I was launching today,

01:48:30 ◼   ► I would not charge $10 a year.

01:48:32 ◼   ► I would probably, I mean, look, even my competitors.

01:48:34 ◼   ► Like, if you look at other podcast apps

01:48:37 ◼   ► that charge money for anything at all,

01:48:39 ◼   ► I'm cheaper than all of them

01:48:41 ◼   ► for the premium feature set.

01:48:42 ◼   ► I think all of us are free up front now,

01:48:44 ◼   ► but the premium feature set, I'm by far the cheapest,

01:48:47 ◼   ► I think, I think by half or more.

01:48:51 ◼   ► And so if I were doing this today,

01:48:54 ◼   ► I would probably go to 20 a year maybe?

01:48:58 ◼   ► Or maybe I'd have some kind of monthly, I don't know.

01:49:02 ◼   ► Maybe I'd have to do a free trial,

01:49:03 ◼   ► which I still have not done.

01:49:05 ◼   ► So I don't know necessarily what I would do,

01:49:08 ◼   ► but it wouldn't be $10 a year.

01:49:09 ◼   ► it would be substantially more in some way.

01:49:12 ◼   ► That being said, Overcast is not $10 a year.

01:49:15 ◼   ► Overcast is free with ads or $10 a year.

01:49:18 ◼   ► You can put ads in this,

01:49:20 ◼   ► and that's what most people would do,

01:49:22 ◼   ► and you would crap up the experience

01:49:24 ◼   ► and be exactly what you are trying to not do.

01:49:27 ◼   ► - Exactly, exactly.

01:49:28 ◼   ► - But you would make some money from ads.

01:49:30 ◼   ► That's the thing, and you could have,

01:49:32 ◼   ► most people would leave them,

01:49:33 ◼   ► and you'd make a few pennies here and there

01:49:35 ◼   ► from those people, and then people like me

01:49:37 ◼   ► who are jerks about ads, not wanting to see ads in my ass

01:49:41 ◼   ► if I don't have to, we would pay

01:49:43 ◼   ► for whatever the unlock would be, and that would be it.

01:49:46 ◼   ► And you'd get some purchases for the no ads purchase,

01:49:49 ◼   ► and you get some purchases for the ads,

01:49:51 ◼   ► or some money from the ads, and that would be it.

01:49:53 ◼   ► That is probably the best way to do it.

01:49:55 ◼   ► Whether you'd want to do that or not,

01:49:56 ◼   ► it's a different story, but if you want

01:49:58 ◼   ► to maximize your money, that's what you should do,

01:50:00 ◼   ► is put ads in it and tolerate some crappiness.

01:50:05 ◼   ► But again, that's not the way to make the best app necessarily.

01:50:09 ◼   ► That's the way to make the most money.

01:50:10 ◼   ► - So you complete the trifecta of not taking

01:50:12 ◼   ► any pricing advice from your podcast co-hosts.

01:50:15 ◼   ► The tiny number of people who use my two apps,

01:50:19 ◼   ► run them 24 hours a day, seven days a week.

01:50:21 ◼   ► So I should be charging tons of money.

01:50:23 ◼   ► Instead, it's a one-time price that never repeats.

01:50:25 ◼   ► Don't price like my apps.

01:50:29 ◼   ► And apparently don't price like Margos' apps.

01:50:31 ◼   ► Well, I guess he's saying yes, price like his app,

01:50:33 ◼   ► but don't price just like the premium portion

01:50:35 ◼   ► of his app, don't forget there's the free part with ads.

01:50:38 ◼   ► - Yeah, and by the way, what you said a minute ago

01:50:41 ◼   ► about you don't know what the future holds

01:50:42 ◼   ► in terms of your API access to the service

01:50:45 ◼   ► that your app depends on and is useless without,

01:50:48 ◼   ► to me, that's a giant red flag for a subscription purchase.

01:50:52 ◼   ► 'Cause what just happened with the Twitter apps

01:50:54 ◼   ► that were cut off and had to refund?

01:50:57 ◼   ► - And I would say, even if that API is free forever,

01:51:00 ◼   ► even if they never charge you any money for it,

01:51:03 ◼   ► and I would say that any app, and setting aside

01:51:05 ◼   ► what Marco was just saying is that look,

01:51:07 ◼   ► every app charges subscriptions no matter what they do now.

01:51:09 ◼   ► But any app that accesses a third party API

01:51:14 ◼   ► that you don't control should charge a subscription.

01:51:17 ◼   ► It doesn't have to be expensive subscription,

01:51:18 ◼   ► but it should charge a subscription.

01:51:20 ◼   ► It could be $1 a year, but whatever it is.

01:51:22 ◼   ► Because that app is guaranteed to require

01:51:25 ◼   ► some kind of ongoing maintenance above and beyond

01:51:28 ◼   ► the just keeping up with the latest version of iOS,

01:51:30 ◼   ► 'cause APIs change, unless they're dead.

01:51:32 ◼   ► I mean, if the API is dead,

01:51:33 ◼   ► then you have separate problems, right?

01:51:34 ◼   ► because APIs change, and that means you'll have to update

01:51:36 ◼   ► your app, or you'll wanna update your app.

01:51:39 ◼   ► You are essentially writing on top of a thing

01:51:42 ◼   ► that you don't control.

01:51:43 ◼   ► We're all writing on top of the Apple platform,

01:51:44 ◼   ► and we have to keep up with those changes.

01:51:46 ◼   ► We have no choice.

01:51:47 ◼   ► But I think once you go the extra step of saying,

01:51:49 ◼   ► oh, and by the way, my app is essentially a front end

01:51:51 ◼   ► for an API that has nothing to do with me,

01:51:54 ◼   ► you will have to ride that bear in the Steve Ballmer sense.

01:51:58 ◼   ► You will have to continue to chase that API.

01:52:02 ◼   ► wherever that API goes, you don't have control over it,

01:52:05 ◼   ► and wherever it goes, you have to follow it,

01:52:06 ◼   ► or your app doesn't work, or breaks, or is worse.

01:52:08 ◼   ► And so that argues for,

01:52:10 ◼   ► unless you're just gonna give up on the app

01:52:11 ◼   ► after a year or something,

01:52:12 ◼   ► that argues for some tiny little subscription fee,

01:52:15 ◼   ► or a one-time purchase that's enough

01:52:18 ◼   ► to fund your ongoing maintenance and development

01:52:21 ◼   ► for what you think the life of the app is going to be.

01:52:24 ◼   ► - Yeah, and that's what makes it tough,

01:52:26 ◼   ► is if I knew for sure that it was free forever,

01:52:29 ◼   ► I would probably just charge, like I always do,

01:52:32 ◼   ► like a one-time fee and call it a day.

01:52:34 ◼   ► But even considering the Twitter debacle

01:52:39 ◼   ► from a month or two back,

01:52:41 ◼   ► I still feel like it makes sense to account

01:52:45 ◼   ► for the possibility of, oh, they've decided to charge me.

01:52:50 ◼   ► That money's gotta come from somewhere,

01:52:53 ◼   ► otherwise I am utterly doomed.

01:52:55 ◼   ► And so it seems to me like a subscription

01:52:59 ◼   ► is the right answer.

01:53:00 ◼   ► Now, I echo what you're saying, Marco,

01:53:02 ◼   ► that if I was really going for a money grab,

01:53:06 ◼   ► without question, advertisements,

01:53:09 ◼   ► and then, you know, an unlock,

01:53:10 ◼   ► or, you know, a remove ads unlock or whatever,

01:53:13 ◼   ► that would make way more sense

01:53:16 ◼   ► and surely be way more lucrative.

01:53:19 ◼   ► But I just don't want to do that, I don't think.

01:53:22 ◼   ► - And that's fair.

01:53:23 ◼   ► That's a totally valid answer.

01:53:24 ◼   ► - And the advantage of having ATP and analog

01:53:29 ◼   ► and the apps that I have is that in terms of finances,

01:53:34 ◼   ► I don't need to do that, or at least not today.

01:53:37 ◼   ► Ask me again in a week, but sitting here now,

01:53:40 ◼   ► I don't need to do that.

01:53:41 ◼   ► I don't need this thing to go gangbusters

01:53:44 ◼   ► in order to put food on the table.

01:53:46 ◼   ► And so I'd rather do something that I'm,

01:53:50 ◼   ► well, this is gonna sound a little flippant, and I'm sorry,

01:53:52 ◼   ► but I'd rather do something I'm extremely proud of

01:53:55 ◼   ► than junk the app up with ads that I don't control.

01:53:58 ◼   ► I think Overcast is a bit of a weird exception

01:54:00 ◼   ► because that's your own ads,

01:54:01 ◼   ► and that's a very different beast.

01:54:03 ◼   ► But that's not something I could do.

01:54:05 ◼   ► - And also the major selling proposition of your app

01:54:07 ◼   ► is it's like that other thing you're familiar with,

01:54:09 ◼   ► but not junked up, and ads are part of that.

01:54:11 ◼   ► Right, and so you'd have to have like an asterisk,

01:54:13 ◼   ► like oh, unless you have the free version,

01:54:15 ◼   ► which is what most people--

01:54:16 ◼   ► - Less junked up.

01:54:17 ◼   ► (laughing)

01:54:18 ◼   ► - Right, there's fewer pieces of junk, but there's still--

01:54:21 ◼   ► - It's like when Twitter tried to, you know,

01:54:23 ◼   ► like a Twitter Blue, they said,

01:54:24 ◼   ► "Pay for Twitter Blue and you'll get fewer ads."

01:54:26 ◼   ► - Yeah, right.

01:54:27 ◼   ► - Not no ads, just fewer ads.

01:54:29 ◼   ► What does that mean?

01:54:30 ◼   ► - It's like my New York Times subscription.

01:54:32 ◼   ► - Mm-hmm, yeah.

01:54:33 ◼   ► - I pay to have the worst reading experience in their app.

01:54:36 ◼   ► Anyway. - Hooray!

01:54:37 ◼   ► - No, but keep in mind though,

01:54:39 ◼   ► this is a double-edged sword.

01:54:41 ◼   ► People's alternative is to just go to IMDb or whatever

01:54:45 ◼   ► and get this information for free covered in ads.

01:54:47 ◼   ► So if you are offering something covered in ads too,

01:54:50 ◼   ► that's gonna hurt you a little bit.

01:54:51 ◼   ► But also, if you're putting up a paywall too soon,

01:54:54 ◼   ► that's also gonna hurt you a lot

01:54:55 ◼   ► because people are gonna try this app,

01:54:58 ◼   ► they're like, oh, this is kinda nice.

01:54:59 ◼   ► It's like IMDB, but nice.

01:55:01 ◼   ► Then they're gonna slam into a paywall,

01:55:02 ◼   ► and most of them are gonna be like, all right, bye.

01:55:04 ◼   ► (laughing)

01:55:05 ◼   ► - That's exactly right.

01:55:06 ◼   ► - So it is gonna, like, if your paywall is too,

01:55:10 ◼   ► you know, too aggressive, people are gonna bounce right out,

01:55:13 ◼   ► and then word of mouth isn't gonna happen,

01:55:15 ◼   ► ranking isn't gonna happen, no one's gonna use it.

01:55:17 ◼   ► If you have the paywall be too generous

01:55:20 ◼   ► and give too much away for free,

01:55:22 ◼   ► you'll make no money because nobody will go past the paywall.

01:55:25 ◼   ► So it's a hard thing to do.

01:55:28 ◼   ► I mean, look, developers have debates and arguments

01:55:30 ◼   ► and anguish about this all the time,

01:55:33 ◼   ► because this is a very hard problem to solve.

01:55:35 ◼   ► And I mean, look, it took me a long time

01:55:38 ◼   ► to get it right in Overcast.

01:55:39 ◼   ► It took me like three or four years

01:55:40 ◼   ► before I came up with a system I have now

01:55:42 ◼   ► that fortunately does work for me,

01:55:45 ◼   ► but it took a while to get there.

01:55:46 ◼   ► It took a lot of attempts,

01:55:47 ◼   ► a lot of different systems to do it.

01:55:49 ◼   ► So I can't necessarily say anything's gonna work.

01:55:53 ◼   ► I think ads, the ad-based business model

01:55:56 ◼   ► with the option to pay to remove them

01:55:58 ◼   ► is the cleanest conceptually,

01:56:01 ◼   ► and it is the best in terms of maximizing

01:56:04 ◼   ► the number of people you will get to install the app,

01:56:06 ◼   ► the number of people who keep it installed

01:56:08 ◼   ► and who will keep using it,

01:56:09 ◼   ► and the number of people who,

01:56:10 ◼   ► and the amount of money you make.

01:56:11 ◼   ► Like all of that will be maximized if you have ads

01:56:15 ◼   ► and an option to remove the ads for some x per year

01:56:18 ◼   ► or x one time or whatever.

01:56:20 ◼   ► That will make you the most money, you get the most users.

01:56:22 ◼   ► But if that's not the app you wanna make,

01:56:25 ◼   ► then don't do it.

01:56:25 ◼   ► That's not, you know, no one's forcing you to do this.

01:56:28 ◼   ► So you should make the app that you wanna make.

01:56:31 ◼   ► And so I totally get that.

01:56:33 ◼   ► So the question is then what do you do?

01:56:35 ◼   ► Subscription does concern me from the point of view

01:56:38 ◼   ► of the API thing.

01:56:39 ◼   ► Like, you know, that's part of why the ad option

01:56:43 ◼   ► makes that really clean.

01:56:44 ◼   ► As long as the app works, you are seeing ads

01:56:47 ◼   ► and we are making money.

01:56:49 ◼   ► As soon as the app stops working, you'll stop using it,

01:56:52 ◼   ► and everything stops, and that's clean.

01:56:55 ◼   ► Anything you do involving taking people's money

01:56:59 ◼   ► is going to be less clean than that,

01:57:01 ◼   ► and could bite you in the butt

01:57:02 ◼   ► if things go badly down the road with the provider.

01:57:05 ◼   ► - I wouldn't worry about that,

01:57:06 ◼   ► especially if you stick to monthly

01:57:07 ◼   ► and don't even do an annual or something,

01:57:09 ◼   ► but whatever, the whole thing where Apple's gonna

01:57:12 ◼   ► refund everybody for the Twitter apps

01:57:14 ◼   ► 'cause they shut it down or whatever,

01:57:15 ◼   ► that's an extreme scenario, and I feel like

01:57:17 ◼   ► the odds of that happening again are low,

01:57:19 ◼   ► And if they happen, yeah, you just eat that.

01:57:21 ◼   ► And if you're not expecting this to be your main source of income

01:57:25 ◼   ► that's going to bankrupt you if that happens,

01:57:26 ◼   ► then you would just be like, oh, that'll

01:57:27 ◼   ► be a bummer if it happens.

01:57:28 ◼   ► But honestly, the odds of it are so low.

01:57:31 ◼   ► Is the movie database run by a giant jerk?

01:57:33 ◼   ► Probably not.

01:57:34 ◼   ► Or at least not an Elon Musk caliber jerk.

01:57:37 ◼   ► So I wouldn't spend too much time fretting about that.

01:57:40 ◼   ► I mean, so many apps on the App Store have subscriptions.

01:57:42 ◼   ► And many of them have a thing that if it was run by a jerk

01:57:48 ◼   ► like Elon who cut the thing off with nobody noticed,

01:57:49 ◼   ► they'd be in the same situation.

01:57:51 ◼   ► It just doesn't happen that often.

01:57:52 ◼   ► That's why it was so shocking when he did it,

01:57:53 ◼   ► that it is not a common thing

01:57:55 ◼   ► and I don't expect it to be a common thing.

01:57:56 ◼   ► So I wouldn't lose too much sleep over that.

01:57:58 ◼   ► - Well, and furthermore, I think the difference is,

01:58:01 ◼   ► is that even if that were to happen,

01:58:03 ◼   ► it is unlikely, not impossible,

01:58:05 ◼   ► but unlikely it would be flick of a switch,

01:58:08 ◼   ► like it basically was for the Twitter apps.

01:58:10 ◼   ► I think in all likelihood-- - That's what I'm saying.

01:58:12 ◼   ► They'd phase it out and you can sunset the app

01:58:14 ◼   ► and it would, you know, whatever.

01:58:15 ◼   ► - Yeah, so the other thing to consider

01:58:17 ◼   ► is when we, fancy iOS people,

01:58:22 ◼   ► when we Apple enthusiasts and podcasters in this space,

01:58:26 ◼   ► when we think about value of an app,

01:58:29 ◼   ► we are thinking of it from our perspective,

01:58:31 ◼   ► from what we think is valuable,

01:58:32 ◼   ► from what we think is a reasonable price,

01:58:34 ◼   ► and from the quality level that we set for ourselves

01:58:37 ◼   ► as kind of a community.

01:58:39 ◼   ► If you look at the App Store, it's not that.

01:58:42 ◼   ► It's very far from that.

01:58:44 ◼   ► pretty much everything else in the app store,

01:58:47 ◼   ► it's a ton of garbage with massive quantities of ads,

01:58:52 ◼   ► tricky upsell things that try to shove you

01:58:54 ◼   ► into a subscription deceptively,

01:58:57 ◼   ► and then every app wants like $2 a week from you.

01:59:02 ◼   ► Oh, you wanna be able to crop photos?

01:59:03 ◼   ► $5 a week.

01:59:05 ◼   ► That's the app store.

01:59:06 ◼   ► That's the market you're in.

01:59:08 ◼   ► Most people's phones are filled with garbage apps

01:59:12 ◼   ► to crop photos and stuff that are, you know,

01:59:15 ◼   ► these thinly veiled subscription scams

01:59:17 ◼   ► that are full of ads and are charging them six bucks a week

01:59:21 ◼   ► and just like extracting as much as possible from people.

01:59:23 ◼   ► Like that's most of the app store.

01:59:26 ◼   ► So first of all, it doesn't take much to be better than that.

01:59:29 ◼   ► Second of all, that's the price expectation

01:59:36 ◼   ► or ad expectation that people have of apps

01:59:39 ◼   ► 'cause that's what most apps are.

01:59:41 ◼   ► Most apps are not the boutique apps from people

01:59:44 ◼   ► who we know on formerly Twitter are now massed on.

01:59:46 ◼   ► That's not most apps.

01:59:48 ◼   ► Most apps that most people are using are big corporate apps

01:59:51 ◼   ► like Facebook stuff that are just their own form

01:59:53 ◼   ► of specially abusive garbage.

01:59:55 ◼   ► And then the huge long tail of all the garbage

01:59:58 ◼   ► photo cropping apps that are full of these

02:00:02 ◼   ► massive weekly subscriptions and stuff like that.

02:00:05 ◼   ► So that's the market you're playing into here.

02:00:08 ◼   ► So it's tricky.

02:00:09 ◼   ► It can be tricky to figure out what's right for you.

02:00:11 ◼   ► I think if you really don't wanna do ads,

02:00:13 ◼   ► which it sounds like you don't, and that's fine, again,

02:00:15 ◼   ► if you really don't wanna do ads, then do a subscription,

02:00:19 ◼   ► but keep in mind with the pricing of it

02:00:21 ◼   ► that a lot of people are gonna bounce right off.

02:00:24 ◼   ► I mean, there is kind of an argument to be made

02:00:28 ◼   ► for a one-time purchase, because I think people

02:00:32 ◼   ► are so burned by subscriptions recently.

02:00:35 ◼   ► I think a one-time purchase is seen as refreshing

02:00:39 ◼   ► to a lot of people, and since you don't have

02:00:41 ◼   ► ongoing server costs for this now,

02:00:44 ◼   ► and you probably-- - Yet, yet.

02:00:46 ◼   ► - Well, and then maybe you could change your mind

02:00:48 ◼   ► down the road, but since you don't have ongoing costs now,

02:00:51 ◼   ► there is something to be said for that,

02:00:53 ◼   ► but I think ultimately I would probably agree

02:00:55 ◼   ► with Underscore, you should probably have recurring revenue,

02:00:59 ◼   ► but that will turn more people off at the door,

02:01:02 ◼   ► so you kinda have to price it accordingly,

02:01:04 ◼   ► and you can with App Store subscriptions,

02:01:07 ◼   ► they recently did add the option,

02:01:09 ◼   ► which I think I might at some point use,

02:01:11 ◼   ► that you can raise the price of a subscription

02:01:14 ◼   ► without losing all your old subscribers.

02:01:15 ◼   ► You couldn't do that before.

02:01:16 ◼   ► You couldn't do that before about,

02:01:17 ◼   ► I think a year or two ago.

02:01:19 ◼   ► They added it for Disney+

02:01:21 ◼   ► and they made it available for everybody.

02:01:23 ◼   ► So, or was it HBO?

02:01:24 ◼   ► One of those.

02:01:25 ◼   ► Anyway, one thing you could do,

02:01:27 ◼   ► 'cause my worry with subscriptions would have been

02:01:29 ◼   ► if you're charging people a buck or two a month,

02:01:33 ◼   ► and then you all of a sudden have to pay for your API access

02:01:36 ◼   ► and it's more than that, that could be a problem for you.

02:01:40 ◼   ► But you don't have to worry about that.

02:01:41 ◼   ► So what I would say is start people on a subscription plan,

02:01:46 ◼   ► but make it a really cheap one.

02:01:49 ◼   ► If you have to raise prices down the road

02:01:51 ◼   ► because some API cost happens, so be it.

02:01:55 ◼   ► If not, or until then, you will just keep making

02:01:58 ◼   ► lots of sales that you wouldn't have made otherwise

02:02:02 ◼   ► if it was too expensive.

02:02:03 ◼   ► One other consideration.

02:02:05 ◼   ► If you want to minimize your refund liability down the road,

02:02:09 ◼   ► if things go really bad, monthly would be better than annual.

02:02:13 ◼   ► But that being said, if you want it to seem really cheap,

02:02:19 ◼   ► annual's the way to go.

02:02:21 ◼   ► - Right, yep, exactly.

02:02:22 ◼   ► And that's what I'm struggling against is I know

02:02:26 ◼   ► that anyone who is likely to already have had an interest

02:02:31 ◼   ► in the sorts of thing that Flook Up,

02:02:34 ◼   ► or whatever I end up calling it, does,

02:02:36 ◼   ► it probably already has the IMDb app installed

02:02:39 ◼   ► on their phone.

02:02:40 ◼   ► So I have to overcome free and already working.

02:02:44 ◼   ► And that's tough.

02:02:46 ◼   ► So my current thought, which I have no idea

02:02:50 ◼   ► if it's wise or not, is $6 a year,

02:02:53 ◼   ► because it's like 50 cents a month, that's not that much.

02:02:57 ◼   ► And it doesn't seem too aggressive.

02:02:59 ◼   ► Like, you know, even a dollar or two a month

02:03:02 ◼   ► seems like kind of a lot to me.

02:03:04 ◼   ► And so $6 a year, it's more than nothing,

02:03:08 ◼   ► but it's like-- - Do eight.

02:03:10 ◼   ► - It's a coffee, it's Starbucks or something like that.

02:03:13 ◼   ► Do eight, what makes you say that?

02:03:15 ◼   ► - 7.99 is a nice looking price.

02:03:17 ◼   ► It still is under 10 bucks, people think it's cheap,

02:03:19 ◼   ► but it doesn't seem that much more expensive than 5.99

02:03:24 ◼   ► and you'll get more money and I think it's the same

02:03:29 ◼   ► perceived price class.

02:03:31 ◼   ► I think also you're talking about the one-time cost people are tired of subscriptions and

02:03:36 ◼   ► so on and so forth.

02:03:37 ◼   ► It depends on how you're looking at the app because if you start with a subscription and

02:03:43 ◼   ► if you price it high that it scares a lot of people away, if the app has any kind of

02:03:49 ◼   ► success at all and you decide, "Yes, this is worth me working on," you can make the

02:03:53 ◼   ► app grow into your price.

02:03:55 ◼   ► Whereas if you started the app with a fixed price, you will grow out of your price.

02:04:00 ◼   ► Like if the app turns out to be popular, then you will make the app better and better, and

02:04:04 ◼   ► soon the app is good enough that you shouldn't be charging a one-time price of $5 or something.

02:04:09 ◼   ► And it's so much harder, I feel like, to go from a one-time price of $5 and say, "Hey

02:04:14 ◼   ► everybody who bought this app that's actually getting subtraction and becoming popular,

02:04:17 ◼   ► guess what?

02:04:18 ◼   ► It's a subscription now."

02:04:19 ◼   ► Whereas if you started out at that subscription that was kind of expensive, and the app grows

02:04:23 ◼   ► into it, the original customers are satisfied.

02:04:25 ◼   ► Because they're like, "I bought it when it was a 1.0, and now it's so much better, and

02:04:29 ◼   ► I'm paying the same subscription.

02:04:30 ◼   ► And then when you grow into the price,

02:04:32 ◼   ► people look at the price and aren't as scared away

02:04:34 ◼   ► because it's a better app now.

02:04:35 ◼   ► Like it just seems like,

02:04:37 ◼   ► I feel like I've seen that happen too often

02:04:39 ◼   ► where someone underprices it initially

02:04:40 ◼   ► 'cause the app's not that good,

02:04:41 ◼   ► and everyone's app's not that good

02:04:42 ◼   ► in the first release, right?

02:04:43 ◼   ► But you have to think about if this app works,

02:04:46 ◼   ► if it works in the market at all,

02:04:47 ◼   ► what will the app be like?

02:04:48 ◼   ► And I always feel like it's better to price it like that

02:04:51 ◼   ► because that produces the least amount of regret

02:04:53 ◼   ► among your customers, right?

02:04:55 ◼   ► Because the people who are willing to buy it early

02:04:57 ◼   ► when it was a 1.0 and it seemed kind of expensive,

02:04:59 ◼   ► They'll be happy when your app improves and grows into it.

02:05:01 ◼   ► And the people who weren't, they'll

02:05:03 ◼   ► only arrive after your app goes into its price.

02:05:05 ◼   ► But in both of those scenarios, everyone more or less

02:05:08 ◼   ► is satisfied with and understands the deal.

02:05:10 ◼   ► Whereas I hate seeing apps that's like, oh, it's just

02:05:13 ◼   ► a 1.0 and it's not that good, so it's a $3 one-time purchase.

02:05:16 ◼   ► And then two years into development,

02:05:18 ◼   ► the app is amazing and the developer's not making any money

02:05:20 ◼   ► because the development costs and the maintenance overhead

02:05:24 ◼   ► is high.

02:05:25 ◼   ► But they feel like they can't increase the price

02:05:26 ◼   ► let alone go to subscription.

02:05:27 ◼   ► because you know what happens when you go

02:05:29 ◼   ► from a fixed price to subscription, everyone hates it.

02:05:31 ◼   ► - Yeah, yeah, and that's the other thing I'm looking at

02:05:34 ◼   ► is I don't ever wanna have to renege

02:05:38 ◼   ► and go into subscription.

02:05:40 ◼   ► It's another thing if I choose to, I'm making this up,

02:05:43 ◼   ► but if I choose to do like a forever unlock

02:05:45 ◼   ► for $100 or something like that, again, I'm making this up,

02:05:48 ◼   ► that I feel like that's different,

02:05:50 ◼   ► but to go from a one-time only IAP to, oh, just kidding,

02:05:55 ◼   ► I'll use your money periodically now,

02:05:57 ◼   ► That's just really, really hard.

02:06:00 ◼   ► That's just really hard selling.

02:06:01 ◼   ► - Buy my apps to the forever unlock price of $5.

02:06:04 ◼   ► (laughing)

02:06:05 ◼   ► - God, I'm still regretting.

02:06:07 ◼   ► I sold for, I think, one year,

02:06:10 ◼   ► Overcast's first year in 2014, I sold a $5 unlock.

02:06:14 ◼   ► - How did I not buy that?

02:06:15 ◼   ► Is it because I was on the beta?

02:06:17 ◼   ► - Probably, or maybe you might have bought it.

02:06:19 ◼   ► So I have a special case in the app.

02:06:21 ◼   ► So if you have that $5 unlock,

02:06:23 ◼   ► you don't get the premium feature of the uploads,

02:06:26 ◼   ► 'cause that's the monthly S3 cost that I have to pay,

02:06:29 ◼   ► and that wasn't there back then, that came later.

02:06:32 ◼   ► But you do have no ads shown if you have

02:06:35 ◼   ► that original unlock because there were no ads

02:06:37 ◼   ► in the original app.

02:06:38 ◼   ► And I have thought for a long time,

02:06:41 ◼   ► I actually track in my analytics,

02:06:42 ◼   ► how many of those people are still using the app?

02:06:46 ◼   ► And it's a lot of people.

02:06:47 ◼   ► It's a substantial portion of my user base

02:06:50 ◼   ► and I've thought for a while,

02:06:52 ◼   ► I should really end that ad exclusion from them

02:06:54 ◼   ► 'cause these people paid $5 nine years ago,

02:06:58 ◼   ► and I'm now, literally just four days ago, five days ago,

02:07:03 ◼   ► my web host just raised prices 20% for no reason.

02:07:07 ◼   ► So it's like, now my costs just went up by 20%, awesome.

02:07:09 ◼   ► Like, and I've been paying all these server costs

02:07:12 ◼   ► for nine years to support these people.

02:07:15 ◼   ► - And yet those people will be,

02:07:16 ◼   ► they'll be so mad when it happens too,

02:07:18 ◼   ► because if you explain to them,

02:07:20 ◼   ► you paid $5 nine years ago, they'll say,

02:07:22 ◼   ► and kind of rightly, yeah, but nine years ago,

02:07:24 ◼   ► you said this is a forever unlock for five dollars and you're bad right? Oh yeah

02:07:29 ◼   ► that's why I haven't done it because I know it'll result in a million one-star

02:07:32 ◼   ► reviews and the reality is customers hold that one-star review system it

02:07:39 ◼   ► basically holds us hostage as app developers like we can't do anything

02:07:41 ◼   ► about that those like that's why I haven't done like I'm I'm losing money

02:07:45 ◼   ► every single time those people use my app but it's not worth the the hostage

02:07:50 ◼   ► situation of having all these people one-star review me

02:07:55 ◼   ► and kill my business.

02:07:56 ◼   ► So I can't really do it, I just have to support them forever.

02:07:59 ◼   ► So, Casey, don't do that maybe.

02:08:01 ◼   ► (laughing)

02:08:02 ◼   ► But at least, but again, you don't have server cost yet,

02:08:05 ◼   ► at least, to worry about, so that's a huge difference.

02:08:08 ◼   ► - But you do have that API to chase.

02:08:09 ◼   ► Like, I mean, you're like, oh, they'll be free forever.

02:08:11 ◼   ► Does that mean it won't change forever?

02:08:13 ◼   ► Right? - Yeah, no,

02:08:14 ◼   ► you're exactly right. - Like, they could change

02:08:15 ◼   ► the API or they can add things to the API

02:08:17 ◼   ► or they can break the API and like, oops,

02:08:19 ◼   ► they rolled out a new release and it broke your app

02:08:21 ◼   ► and now you're scrambling to fix that.

02:08:22 ◼   ► Like they didn't do that to screw you,

02:08:23 ◼   ► it's just a thing that happens

02:08:25 ◼   ► because you don't control them.

02:08:26 ◼   ► They probably don't even know you exist

02:08:28 ◼   ► considering they won't answer your emails, right?

02:08:29 ◼   ► Which means that things they do

02:08:32 ◼   ► can affect your app immediately with no notice

02:08:34 ◼   ► and that is the type of thing

02:08:36 ◼   ► that you have to be willing to wrangle.

02:08:38 ◼   ► So either the app works and you're on board to wrangle that,

02:08:41 ◼   ► in which case you kinda need some minimum amount of money

02:08:43 ◼   ► to keep doing that,

02:08:44 ◼   ► whether it's from acquiring new customers or subscription,

02:08:46 ◼   ► or the app doesn't work

02:08:47 ◼   ► and then you just sunset it and whatever.

02:08:49 ◼   ► Right, exactly. And so that's why I'm leaning towards subscription. And for what it's worth,

02:08:54 ◼   ► I was always planning on having like a one week free trial. But you still, it's still tough,

02:09:01 ◼   ► because I still need to have some amount of functionality that is there to give you a taste,

02:09:08 ◼   ► so that when I present the paywall, you're not like, "No." And so in a Slack that we're all a

02:09:14 ◼   ► a part of, you know, I've been going back and forth with a few mutual friends where,

02:09:18 ◼   ► you know, initially I was told, and I think justifiably, "Well, my paywall was too aggressive

02:09:22 ◼   ► too soon," et cetera. And my thinking at the time was, "Well, you know, that's what the

02:09:27 ◼   ► one-week free trial is for," but I can see how that would appear to be exploitative and

02:09:30 ◼   ► that it would appear that I'm just hoping and praying that people forget to cancel that

02:09:35 ◼   ► free trial. And so—

02:09:36 ◼   ► I wouldn't characterize it that way, for the record, but go ahead.

02:09:40 ◼   ► - Well, and so, I'm happy to be convinced

02:09:43 ◼   ► that I'm wrong about this as well,

02:09:44 ◼   ► but so I moved the paywall back a little bit,

02:09:47 ◼   ► but then some mutual friends were saying,

02:09:50 ◼   ► "Well, you've moved it back so far

02:09:52 ◼   ► "that now I probably would never bother

02:09:53 ◼   ► "paying for the app at all."

02:09:55 ◼   ► And that's also not good.

02:09:56 ◼   ► So I'm having a bit of trouble figuring out

02:09:59 ◼   ► where is the appropriate line,

02:10:02 ◼   ► and where do I say, "Tough noogies,

02:10:04 ◼   ► "you're gonna have to sign up now."

02:10:06 ◼   ► - I haven't been in that conversation too much.

02:10:07 ◼   ► I've seen a little bit of it,

02:10:08 ◼   ► but has the idea come up of,

02:10:11 ◼   ► which used to be very common in shareware type things,

02:10:13 ◼   ► of allowing the full functionality,

02:10:14 ◼   ► you're living it a number of times,

02:10:16 ◼   ► and saying if someone actually wants to buy the app,

02:10:18 ◼   ► they'll use it more than that number of times,

02:10:20 ◼   ► and so they get to experience the full breadth

02:10:22 ◼   ► of the functionality,

02:10:23 ◼   ► but then after they use it the fifth time,

02:10:24 ◼   ► it's like, okay, well, you've used up your four free uses

02:10:28 ◼   ► for the day, or whatever,

02:10:29 ◼   ► like that type of thing where you're not choosing,

02:10:31 ◼   ► not simply choosing functionality that is in front of

02:10:34 ◼   ► or behind the paywall,

02:10:35 ◼   ► but instead following usage patterns

02:10:38 ◼   ► saying you can use the app this amount

02:10:40 ◼   ► over this period of time for free,

02:10:42 ◼   ► but once you exceed that, you have to pay.

02:10:44 ◼   ► Presuming that someone who gets enough utility of it

02:10:46 ◼   ► will use it more than that number of times

02:10:48 ◼   ► and hit the paywall, but they will hit it

02:10:50 ◼   ► after having experienced the full functionality

02:10:52 ◼   ► of your app, you know what I mean?

02:10:53 ◼   ► - Yeah, and that actually was recommended earlier today,

02:10:55 ◼   ► and I'm probably gonna go that route.

02:10:58 ◼   ► I gotta see how ugly it would be to implement, but--

02:11:00 ◼   ► - You're just moving the problem to a different place,

02:11:02 ◼   ► which is like, okay, but what is the right number of uses?

02:11:04 ◼   ► - Exactly, exactly.

02:11:05 ◼   ► - Over what period of time, right?

02:11:07 ◼   ► Because what if someone watches like one movie a week, they're never gonna hit it, right?

02:11:11 ◼   ► That's exactly right.

02:11:12 ◼   ► And I think it would be a fairly small number.

02:11:16 ◼   ► Like it would be enough for what I would consider to be a day or two of average use.

02:11:23 ◼   ► And then again, I would stick with the free trial, I think.

02:11:26 ◼   ► And if people really only use the app for a week in a day or something like that, and

02:11:31 ◼   ► then that's it, okay, then maybe it's not for them.

02:11:33 ◼   ► I don't want to take your money unless you want to I want I want you to give me your money

02:11:38 ◼   ► I don't want to take your money. You know what I mean?

02:11:40 ◼   ► Marco was saying about what the App Store is actually like what the App Store is actually like is you launch the app and you

02:11:46 ◼   ► Can't do a single damn thing until you absolutely positively agree to start a free trial right now

02:11:51 ◼   ► Which is yeah closer to the way this was that's how the App Store works

02:11:56 ◼   ► Like there's so few apps

02:11:57 ◼   ► You can't even see what the UI looks like until you agree to pay for the in-app purchase

02:12:02 ◼   ► which has a seven day free trial, which is nice,

02:12:05 ◼   ► and you can cancel and pay nothing,

02:12:06 ◼   ► but we're hoping you forget.

02:12:08 ◼   ► - Yeah, and keep in mind also, Casey,

02:12:10 ◼   ► I never make a thing about this

02:12:12 ◼   ► because I always forget too,

02:12:13 ◼   ► with my people who give me test flights,

02:12:15 ◼   ► but subscriptions on test flights are horrible.

02:12:18 ◼   ► - They suck so bad, it makes me type my password.

02:12:20 ◼   ► Casey, make it stop.

02:12:21 ◼   ► - And then they only last like a day,

02:12:24 ◼   ► you know, and then they reset.

02:12:25 ◼   ► - Yeah, and then you have to type your password again,

02:12:26 ◼   ► and my password is long and complicated,

02:12:28 ◼   ► and it's hard, it's just I can't do it.

02:12:30 ◼   ► - Yeah, like anybody out there

02:12:31 ◼   ► who's trying to send a test flight out to your friends

02:12:33 ◼   ► to test an internet purchase.

02:12:34 ◼   ► - Or Apple fixed this.

02:12:35 ◼   ► - Don't bother.

02:12:36 ◼   ► Like, yeah, just don't even bother

02:12:38 ◼   ► because a test flight paywall sucks.

02:12:40 ◼   ► It's impossible.

02:12:42 ◼   ► It drives people crazy.

02:12:43 ◼   ► You will lose everybody.

02:12:44 ◼   ► Everyone will jump off your beta.

02:12:45 ◼   ► It's hard enough to get people

02:12:47 ◼   ► to keep beta testing your app.

02:12:48 ◼   ► Like, a paywall instantly makes all your friends say,

02:12:51 ◼   ► ah, forget it, and they quit and they move on.

02:12:53 ◼   ► - But of course you want to test the IAPs.

02:12:55 ◼   ► You actually do want people to test it,

02:12:56 ◼   ► but they don't wanna do that

02:12:57 ◼   ► 'cause it's not like the real experience.

02:12:59 ◼   ► The real experience you can pay

02:13:00 ◼   ► by double tapping the Home button and using your face.

02:13:02 ◼   ► But not in test flight, because reason is that Apple--

02:13:05 ◼   ► so it's just such a-- this is just a beta tester thing.

02:13:08 ◼   ► But it's not-- regular customers don't have to deal with this.

02:13:10 ◼   ► But I've seen a couple different purchases.

02:13:12 ◼   ► One, to make the restore purchases thing,

02:13:15 ◼   ► just always say yes, totally, you're fine.

02:13:19 ◼   ► So you leave all the payables in there,

02:13:21 ◼   ► but then you present people with, like, oh,

02:13:23 ◼   ► restore purchases.

02:13:24 ◼   ► And anybody who taps your store purchases says,

02:13:26 ◼   ► oh, you totally paid.

02:13:27 ◼   ► And then so you would avoid the whole authentication problem.

02:13:29 ◼   ► but then you're not exercising your IAP flow really, so.

02:13:32 ◼   ► - Right, exactly. - It's a pain.

02:13:33 ◼   ► - Yeah, there's no good answer. (laughs)

02:13:35 ◼   ► - The good answer is for Apple to make TestFlight IAP work

02:13:38 ◼   ► like the real one does.

02:13:40 ◼   ► - Yeah, exactly.

02:13:41 ◼   ► I'll have to add some sort of hack.

02:13:42 ◼   ► I hadn't considered that, but you're exactly right.

02:13:44 ◼   ► - But honestly, I mean, the whole idea of having it be,

02:13:48 ◼   ► basically you have to subscribe to do almost anything,

02:13:51 ◼   ► but it's a free trial, that's fine.

02:13:54 ◼   ► I don't think that's that bad of a solution.

02:13:58 ◼   ► and there's a reason why so many apps do that,

02:14:00 ◼   ► 'cause it works, it's effective,

02:14:02 ◼   ► and people like free trials, people like that,

02:14:05 ◼   ► that's not a bad idea, honestly.

02:14:09 ◼   ► And so many apps, as John was saying,

02:14:10 ◼   ► so many apps in the App Store, that's how they work,

02:14:13 ◼   ► that are way crappier than yours,

02:14:16 ◼   ► that have way less value to people.

02:14:18 ◼   ► - But you don't have to put it literally

02:14:19 ◼   ► the first thing that they see.

02:14:21 ◼   ► You can give 'em one or two searches for free, and then--

02:14:23 ◼   ► - Make it a third thing they see.

02:14:25 ◼   ► - Yeah.

02:14:25 ◼   ► - Yeah, and that's the thing,

02:14:26 ◼   ► So like at first my thought was oh you I forget exactly where I put the line, but basically you can search

02:14:33 ◼   ► But you can't drill into anything like it'll show you search results

02:14:37 ◼   ► But then you don't get to see so let's say I did a search for Ryan Reynolds

02:14:41 ◼   ► You could see that Oh Ryan Reynolds is right there at the top

02:14:43 ◼   ► That's what I expect but the moment you try to drill into Ryan Reynolds and see like the details about Ryan Reynolds

02:14:49 ◼   ► Then then it would throw up the paywall, which is I think probably a little too aggressive

02:14:54 ◼   ► So now, you know, what I was thinking is, in the way it currently is, which is probably too lenient, is,

02:14:59 ◼   ► "Oh, you can see the results, like you can go from search to details, but anything that's linked from there."

02:15:06 ◼   ► So like, if you're looking at Ryan Reynolds,

02:15:08 ◼   ► you couldn't drill into Deadpool or any of the other any of the other roles that he's had.

02:15:12 ◼   ► At that point, when you try to drill into one of Ryan Reynolds's roles, then it would throw up the paywall.

02:15:17 ◼   ► But then that means, worst case, you just go back up and search for Deadpool, and then you get to see Deadpool, you know?

02:15:22 ◼   ► And so I think that's a little too permissive,

02:15:24 ◼   ► and I'm not sure what the right answer is.

02:15:26 ◼   ► But I mean, certainly, in a Slack that we're all a part of,

02:15:30 ◼   ► there was a visceral reaction that I was,

02:15:33 ◼   ► that a free trial alone,

02:15:35 ◼   ► and putting up the paywall that quickly

02:15:36 ◼   ► was absolutely the wrong answer,

02:15:38 ◼   ► and I'm a fool for even thinking it was okay.

02:15:41 ◼   ► So I don't know, I gotta figure out what the right answer is

02:15:44 ◼   ► and obviously I don't know.

02:15:46 ◼   ► - Now keep in mind also, once you've decided,

02:15:48 ◼   ► all right, I'm gonna go subscription

02:15:49 ◼   ► with a free trial of this duration

02:15:51 ◼   ► with this annual price,

02:15:53 ◼   ► then you can tweak the rest of it afterwards.

02:15:55 ◼   ► You can ship that way and say,

02:15:57 ◼   ► "All right, this is the business model, period."

02:15:59 ◼   ► But then the detail of like,

02:16:00 ◼   ► "Well, how much do you get for free?

02:16:01 ◼   ► "When do I show the paywall?"

02:16:03 ◼   ► That can change over time.

02:16:04 ◼   ► You can play with that.

02:16:05 ◼   ► - Yeah, that's exactly right.

02:16:06 ◼   ► So, I don't know, we'll see.

02:16:08 ◼   ► But I'm excited for it.

02:16:11 ◼   ► I think, and I think it was Marco,

02:16:13 ◼   ► but one of you said this earlier.

02:16:15 ◼   ► This, I think, has an even bigger space

02:16:18 ◼   ► or potential market than anything I've done so far.

02:16:21 ◼   ► Like, well, Vignette was different,

02:16:23 ◼   ► but that was short-lived and I got sunset real quick.

02:16:26 ◼   ► But if you look at peak of view,

02:16:27 ◼   ► you know, well, it's parents or people who hand their phones

02:16:29 ◼   ► to other people a lot, and then masquerade.

02:16:31 ◼   ► Well, it's people who actually care about privacy,

02:16:33 ◼   ► which these days is almost no one.

02:16:34 ◼   ► And I'm not saying that everyone in the world

02:16:37 ◼   ► is looking for an IMDB replacement,

02:16:39 ◼   ► but I think it's probably more people

02:16:41 ◼   ► than are looking potentially for either of my other apps.

02:16:44 ◼   ► And so here again, ignorance is bliss/less.

02:16:48 ◼   ► - No, no, no lisp puns, we're not doing that.

02:16:52 ◼   ► - So sitting here now, I'm hopeful.

02:16:55 ◼   ► And again, I'm proud of the work.

02:16:57 ◼   ► Like whether or not it's interesting to anyone,

02:16:59 ◼   ► I'm proud of the work.

02:17:00 ◼   ► And even if it ends up being a complete flop,

02:17:04 ◼   ► I do think I'm getting better at my craft,

02:17:07 ◼   ► which is what you were saying earlier, Marco,

02:17:08 ◼   ► and I appreciate you having said that.

02:17:10 ◼   ► I think I'm getting better at my craft

02:17:11 ◼   ► and I am proud of that.

02:17:13 ◼   ► It is not a perfect app.

02:17:14 ◼   ► It is not flawless.

02:17:16 ◼   ► It probably has bugs somewhere,

02:17:17 ◼   ► although it's been reasonably bug-free so far,

02:17:19 ◼   ► which I'm pretty proud of.

02:17:21 ◼   ► But it's the best I think I've got going so far,

02:17:25 ◼   ► and it's a little bit better, if not a lot better,

02:17:27 ◼   ► than Masquerade, which was, I think,

02:17:29 ◼   ► a little to a lot better than Peek-a-View.

02:17:32 ◼   ► And so I'm making progress,

02:17:34 ◼   ► and I'm pretty happy about that.

02:17:35 ◼   ► And even in a worst-case scenario,

02:17:37 ◼   ► this doesn't take off, ATP suddenly goes away,

02:17:39 ◼   ► analog goes away, and I need to find a big boy job again,

02:17:42 ◼   ► then I have something to show for what I've been doing

02:17:44 ◼   ► for the last several years, right?

02:17:45 ◼   ► And, well, in this case, the last couple of months,

02:17:47 ◼   ► but more broadly, the last several years.

02:17:49 ◼   ► And I think that's a positive thing as well.

02:17:51 ◼   ► And I'm learning how to use new stuff.

02:17:53 ◼   ► And all of these things, I think, are nothing but good.

02:17:57 ◼   ► So even if the app flops,

02:17:59 ◼   ► and certainly I hope it doesn't,

02:18:01 ◼   ► but even if it flopped, I still feel pretty good

02:18:04 ◼   ► about what I've learned

02:18:06 ◼   ► and how I've grown during the process.

02:18:08 ◼   ► (beeping)