Upgrade

00:00:00 ◼   ► *BEEP*

00:00:00 ◼   ► [Music]

00:00:08 ◼   ► From Relay FM, this is Upgrade, episode number 26. Today's very special episode is brought to you by

00:00:15 ◼   ► MailRoute, a secure hosted email service for protection from viruses and spam.

00:00:20 ◼   ► Casper, because everyone deserves a great night's sleep. And Flywheel, simple hosting for your

00:00:25 ◼   ► your WordPress site. My name is Myke Hurley, but I am joined live from San Francisco, Mr.

00:00:31 ◼   ► Jason Snell.

00:00:32 ◼   ► H

00:00:32 ◼   ► Hi Myke, I'm actually speaking to you live from my old stomping grounds in the Macworld

00:00:37 ◼   ► podcast studio, which Susie Oakes, who's the editor of Macworld, offered up to various

00:00:41 ◼   ► podcasters and I set it up so I know where all the buttons are. So, hello from downtown

00:00:47 ◼   ► San Francisco. Today is March 9th, 2014. Is it? I think it will be. Okay. Jason Snell

00:00:55 ◼   ► coming to you from Macworld. Macworld's own Jason Snell. I like that you're there. I like

00:01:01 ◼   ► that you're there. It's fitting. So, we're hot on the heels of a big event today.

00:01:09 ◼   ► It's a huge event. Huge, huge event today. You're referring to the fact that I met Federico

00:01:15 ◼   ► Vittucci, right?

00:01:16 ◼   ► Oh, yeah, of course. That's the only event that I met. This is what was the best-kept

00:01:23 ◼   ► secret of the day, was that Federico Vittucci arrived in San Francisco today to partake

00:01:29 ◼   ► in the Apple event. He got an invite. We'll talk about that on Connected. That's a whole

00:01:34 ◼   ► big story. I'm looking forward to Connected this week, actually.

00:01:37 ◼   ► Or we can talk about it now if you want, Myke.

00:01:40 ◼   ► Oh!

00:01:41 ◼   ► Hello?

00:01:42 ◼   ► Oh my god, that really scared me. Hi Federico!

00:01:45 ◼   ► Hi Myke, how are you?

00:01:46 ◼   ► What are you doing there?

00:01:47 ◼   ► A podcast, obviously.

00:01:48 ◼   ► How long have you been there?

00:01:49 ◼   ► The whole time.

00:01:50 ◼   ► The whole time.

00:01:51 ◼   ► It's good I didn't say anything bad about you. Hey buddy!

00:01:57 ◼   ► - Hi, now I know that I can trust you

00:02:01 ◼   ► because it didn't say anything bad about me.

00:02:03 ◼   ► - Yeah, well it's probably something

00:02:04 ◼   ► along the lines that I love you.

00:02:06 ◼   ► Hey, how you doing?

00:02:07 ◼   ► - I'm doing well, I'm doing well.

00:02:09 ◼   ► Jason was kind enough to invite me here.

00:02:11 ◼   ► It was awesome.

00:02:13 ◼   ► - Federica was kind enough to say,

00:02:14 ◼   ► "Sure, let's do a podcast."

00:02:17 ◼   ► - Federica. - He was like,

00:02:17 ◼   ► "Do you wanna do a podcast with Myke?"

00:02:19 ◼   ► I'm like, "Yeah."

00:02:19 ◼   ► - You're gonna have to keep your special stories

00:02:22 ◼   ► for connected, you know, right?

00:02:23 ◼   ► - Yes. - You can't cheat

00:02:24 ◼   ► on the connected. - We'll focus

00:02:25 ◼   ► on the news of the day and save those stories for Connected.

00:02:28 ◼   ► - That sounds like fun to me.

00:02:29 ◼   ► - You could be like Moises Chuyon's podcast network

00:02:32 ◼   ► and have like a crossover event where Federico appears

00:02:35 ◼   ► on various relay shows to tell various stories

00:02:38 ◼   ► about his trip to San Francisco.

00:02:40 ◼   ► His feelings can be unanalog.

00:02:42 ◼   ► - Do we have a food show, Myke, on relay?

00:02:45 ◼   ► - Yeah, Federico just ate some pasta in a restaurant

00:02:48 ◼   ► in San Francisco and didn't hate it.

00:02:50 ◼   ► - Effectively on Connected this week,

00:02:52 ◼   ► All I really want to understand is Federico Vittucci invades America.

00:02:57 ◼   ► That's kind of all I care about.

00:02:59 ◼   ► Apple Watch, so what?

00:03:00 ◼   ► All right, well-

00:03:01 ◼   ► We'll get that when he's back in Italy.

00:03:03 ◼   ► But now he's here in San Francisco with me because we went to the Apple event today.

00:03:08 ◼   ► I have never been ambushed on a podcast before.

00:03:11 ◼   ► That was very well done.

00:03:13 ◼   ► It's the first time for everything.

00:03:15 ◼   ► My brain kind of exploded a little bit.

00:03:16 ◼   ► I didn't 100% understand what was happening.

00:03:19 ◼   ► I looked at my computer as if I don't know what I would have seen.

00:03:22 ◼   ► Something's happening.

00:03:24 ◼   ► You needed to process all the information and the accent all at once.

00:03:28 ◼   ► Yeah, it was like Jason had learned a very, very good impression.

00:03:31 ◼   ► He spends one day with a biggie to a perch.

00:03:32 ◼   ► We've established that I cannot do a Federico Petici impression, other than to say, "Arrivederci."

00:03:39 ◼   ► But we're not there yet.

00:03:41 ◼   ► Okay, well, now I have the two of you, which is even better.

00:03:45 ◼   ► I guess we can go through this kind of stuff in advance.

00:03:48 ◼   ► I think one of the most interesting things to me, and I kind of

00:03:51 ◼   ► I

00:03:53 ◼   ► Don't want opening statements

00:03:55 ◼   ► We'll cover those at the end kind of like overall feelings of the event

00:03:58 ◼   ► But I think leading up to this one of the interesting things as we were debating

00:04:01 ◼   ► Oh, are we gonna see more than just the watch today and and everyone wasn't sure but we saw a

00:04:09 ◼   ► lot like of the two hours of the event only one hour was the watch and

00:04:14 ◼   ► There was about an hour of other stuff,

00:04:17 ◼   ► which I guess is probably the things

00:04:18 ◼   ► that we'll cover first today.

00:04:20 ◼   ► But being there and looking back on the event,

00:04:23 ◼   ► does that surprise you too?

00:04:25 ◼   ► - It doesn't surprise me.

00:04:27 ◼   ► I think when I made my terrible prediction

00:04:30 ◼   ► where I said I didn't think

00:04:31 ◼   ► there would be an Apple Watch event,

00:04:33 ◼   ► I think this is the good part of that terrible prediction,

00:04:35 ◼   ► which is, you know, if all they're doing

00:04:38 ◼   ► is replaying the event from six months ago,

00:04:40 ◼   ► why have the event, other than just to remind people?

00:04:42 ◼   ► and it was still sort of an hour of reminding people

00:04:45 ◼   ► of the Apple Watch, which you have to do

00:04:47 ◼   ► because now it's real and now they're going to be selling it.

00:04:49 ◼   ► So they had to do it, but boy, it would have been pretty empty

00:04:53 ◼   ► if that was all that we got.

00:04:54 ◼   ► And fortunately, we didn't. We got an hour of new material.

00:04:57 ◼   ► We got a whole bunch of new stuff.

00:04:59 ◼   ► They played the greatest hits at the end there,

00:05:01 ◼   ► but they gave us some of the new material in the first hour.

00:05:04 ◼   ► -I think the explanation of the watch

00:05:06 ◼   ► was a bit more concise and clear.

00:05:09 ◼   ► like they clearly divided the watch into three main features.

00:05:14 ◼   ► And I think they wanted to kind of re-explain it all

00:05:17 ◼   ► from the beginning.

00:05:18 ◼   ► And I think they knew better what they wanted to tell,

00:05:21 ◼   ► like the story that they wanted to tell.

00:05:23 ◼   ► And maybe my memory is a bit, you know,

00:05:27 ◼   ► is imprecise when it comes to remembering the September event

00:05:31 ◼   ► but I think that the watch,

00:05:32 ◼   ► the story that they painted today was very much

00:05:36 ◼   ► kind of obvious in a good way.

00:05:37 ◼   ► It's timekeeping, communication, and fitness.

00:05:40 ◼   ► And I think that, I mean, it's not new stuff,

00:05:43 ◼   ► but I think they told it better.

00:05:45 ◼   ► - I think one of the big differences this time

00:05:48 ◼   ► to what they did in the September event

00:05:50 ◼   ► was because they could show more third-party stuff.

00:05:52 ◼   ► So when Kevin Lynch did that, "Here's a Day in the Life,"

00:05:55 ◼   ► that to me seemed like a much better story

00:05:59 ◼   ► than what they'd previously shown in the September event,

00:06:01 ◼   ► because it gave like a real view of,

00:06:03 ◼   ► this is what this product will do.

00:06:07 ◼   ► Well, let's be honest. Not only was the hardware

00:06:09 ◼   ► not done last September,

00:06:10 ◼   ► the software wasn't done last September.

00:06:12 ◼   ► And Apple employees hadn't been wearing it on their wrists

00:06:16 ◼   ► in public living their lives, at least not to the degree

00:06:19 ◼   ► that they've been doing it for the last six months.

00:06:21 ◼   ► We've heard these stories about how a thousand Apple employees

00:06:24 ◼   ► have Apple watches on their wrists

00:06:26 ◼   ► and have been using them for the last six months.

00:06:28 ◼   ► And they'll even admit

00:06:29 ◼   ► that they have the Apple Watch on their wrist.

00:06:31 ◼   ► They won't demo it for you because that's been

00:06:33 ◼   ► against the rules, but they certainly would say,

00:06:35 ◼   ► sure it's an Apple Watch because it's been out there. You've got to think that that six

00:06:40 ◼   ► months has not only led to this evolution of the hardware and the software, but I really

00:06:45 ◼   ► believe that Apple employees living with this device have made a big difference in them

00:06:50 ◼   ► understanding what people will actually use it for in their real lives. And that came

00:06:55 ◼   ► through. It was a much more focused -- there were still moments of -- like when Christy

00:06:59 ◼   ► Turlington came on the stage, there was no focus there. I thought that would be a great

00:07:05 ◼   ► moment to talk about her running and how it was a how she used it and instead it

00:07:10 ◼   ► was more like "Christie will have a blog where she explains how she uses it in

00:07:14 ◼   ► the future" but you know that was an exception I think they did do a better

00:07:18 ◼   ► job of focusing it more.

00:07:20 ◼   ► My stream kind of died during that moment but I think of

00:07:24 ◼   ► all the times for it to happen that was probably okay.

00:07:27 ◼   ► Yeah that was solid.

00:07:28 ◼   ► Because I was just watching people compare it to Bono on Twitter.

00:07:32 ◼   ► - No, it was, I would say it was much more substantive than that. And it did sort of

00:07:37 ◼   ► mesh with, you know, she's got a charity and it's sort of Apple's whole thing about making

00:07:40 ◼   ► a better world and she was in Africa running the half marathon. It just felt kind of, I

00:07:45 ◼   ► think all the parts were there and I could totally see how somebody at Apple is like,

00:07:48 ◼   ► "Oh, this will be a really good thing. We should put this in the event." It just felt

00:07:52 ◼   ► like all the pieces were there but it didn't come together for me. I just thought it was,

00:07:57 ◼   ► you know. Also, I have to say really interesting content strategy on Apple's part where they're

00:08:02 ◼   ► going to have Christy Turlington blogging on -- the phrase was, "She's going to have

00:08:06 ◼   ► a blog on Apple.com about her using the watch to train." And that's sort of celebrity blogging

00:08:13 ◼   ► on Apple.com is a totally new thing. I mean, I don't think Bono had a blog telling us about

00:08:19 ◼   ► his songs.

00:08:20 ◼   ► - You'll just be automatically subscribed to Bono's blog.

00:08:24 ◼   ► - Why is Bono's blog in my RSS now? Why am I getting push notifications when Bono releases

00:08:31 ◼   ► new blog posts?

00:08:31 ◼   ► Why, don't you want to read?

00:08:33 ◼   ► It's a gift. It's a free blog post. Everybody gets it.

00:08:37 ◼   ► I guess the interesting thing, when looking at that, is we were complaining about there

00:08:46 ◼   ► not being a story, but now they're kind of providing it via means like this, which is

00:08:52 ◼   ► quite interesting, I think.

00:08:54 ◼   ► Yeah. Yeah. It's new. New Apple.

00:08:59 ◼   ► So the first big announcement was the Apple TV and HBO Go. Didn't expect this, and this

00:09:08 ◼   ► seemed really weird to me. Jason, why do you think this got as much stage time as it did?

00:09:14 ◼   ► Well it's a big Hollywood deal. It's getting HBO's over-the-top service, which is the,

00:09:22 ◼   ► you know, you don't have to be a subscriber to watch this service, and getting that as

00:09:27 ◼   ► an exclusive, a launch exclusive on Apple TV. So the only place you'll be able to get

00:09:33 ◼   ► the HBO over-the-top service, which is called, what is it called? It's not HBO--

00:09:38 ◼   ► - HBO Now?

00:09:39 ◼   ► - HBO Now, is that it? It's three letters. It's all capital letters.

00:09:43 ◼   ► - HBO Now, I think.

00:09:44 ◼   ► - That is the only place you'll be able to watch, if you're a cord cutter, watch Game

00:09:49 ◼   ► of Thrones legally when it starts in April. Because I think a three month, I saw the Wall

00:09:55 ◼   ► Wall Street Journal was reporting a three month exclusive before other providers can

00:09:59 ◼   ► offer HBO now. So that's a big coup, but that's also like a exclusive content partnership

00:10:05 ◼   ► kind of deal. And I would imagine that that kind of deal includes a prominent appearance

00:10:11 ◼   ► at an Apple event. It signals that Apple is kind of playing hard at the content game,

00:10:17 ◼   ► which I think is really great. I also had to laugh. We did finally get some Apple TV

00:10:22 ◼   ► news, hardware news, this event. It wasn't new hardware.

00:10:26 ◼   ► And the new pricing. We've got a bunch of old ones to move for

00:10:29 ◼   ► $69 before we can make a new one, apparently. Why do you think they're doing that?

00:10:36 ◼   ► They just want to sell them? I don't know. Yeah. I think that's -- and it's so old, the

00:10:42 ◼   ► margins on them have to be great. So they cut the price, which is good because their

00:10:45 ◼   ► competitors are cheaper, and they have this HBO deal, so they're gonna — I mean, the

00:10:52 ◼   ► somewhat cynical side of me says they make the HBO deal, they sell a lot of $69 Apple

00:10:56 ◼   ► TVs, and then they come in with a $99 brand new fancy Apple TV after they've sold a million

00:11:04 ◼   ► of those cheap old Apple TVs. That may be the plan here, I don't know. But it's still

00:11:10 ◼   ► a coup. We've talked for a long time about having something come exclusive to Apple.

00:11:15 ◼   ► And this is, I mean, it's temporary, but it isn't exclusive to Apple, this HBO service.

00:11:19 ◼   ► That's pretty cool. So that was good news. I felt like for a moment they were going to

00:11:24 ◼   ► do one of those jokey videos where Tim said, "You know, we keep adding channels all the

00:11:29 ◼   ► time. You guys have noticed." And I was waiting for one of those videos with the funny music

00:11:32 ◼   ► that shows somebody scrolling through like 8 million channels on Apple TV. But they'd

00:11:38 ◼   ► only do that if they were going to replace the interface, and they aren't, so oh well.

00:11:43 ◼   ► I wonder if, I mean, it must be an American only service, HBO Now. There's no way to

00:11:49 ◼   ► use it as a European. I mean, unless you have like a fake US account.

00:11:54 ◼   ► Exactly. The classic, the traditional way is to use it as a European.

00:11:57 ◼   ► Yeah.

00:11:58 ◼   ► Old-fashioned way.

00:11:59 ◼   ► Yeah.

00:12:00 ◼   ► The VPN, fake account.

00:12:01 ◼   ► The VPN, fake account, and you use the American service, yeah.

00:12:05 ◼   ► I have no idea what you're talking about.

00:12:07 ◼   ► And then we move on to research kit.

00:12:09 ◼   ► Totally out of left field, this is not something

00:12:12 ◼   ► I think anybody could have put their finger on

00:12:15 ◼   ► to guess about.

00:12:17 ◼   ► This is interesting, Jeff Williams got quite a bit of time

00:12:20 ◼   ► on stage to discuss this.

00:12:22 ◼   ► Now, please correct me if I'm wrong,

00:12:25 ◼   ► is Jeff the person who's heading up the health stuff?

00:12:29 ◼   ► Or is it somebody else?

00:12:30 ◼   ► - I don't know.

00:12:33 ◼   ► Isn't this the guy who famously drives a--

00:12:35 ◼   ► Drives a--

00:12:36 ◼   ► Camry.

00:12:37 ◼   ► Camry, an old Camry.

00:12:40 ◼   ► 'Cause there is an executive who is in charge,

00:12:43 ◼   ► I think, of health stuff,

00:12:44 ◼   ► which I remember seeing from the Apple event.

00:12:46 ◼   ► I can't remember.

00:12:48 ◼   ► I'm seeing that Jeff is in operations,

00:12:50 ◼   ► but that kind of, if that's just coming

00:12:52 ◼   ► from Apple's website, that can mean anything.

00:12:53 ◼   ► I know that there is somebody who looks after health stuff.

00:12:58 ◼   ► But anyway, Jeff got quite a bit of time on stage.

00:13:03 ◼   ► stage, talk about research kit. Now I don't know if you guys were following along on Twitter

00:13:09 ◼   ► that there were a lot of people talking about how boring this section was and it maybe wasn't

00:13:13 ◼   ► necessarily riveting but it's a world-changing type type scenario.

00:13:22 ◼   ► Yeah it's I as I was sitting there I wasn't checking Twitter but I think I've gotten to

00:13:27 ◼   ► emulate Twitter in my head pretty well. I thought there will be a lot of cynical people

00:13:31 ◼   ► who will say, "This is boring. I don't care about this. Bring on the new products." But

00:13:38 ◼   ► I thought, you know, this is Apple making some decisions about wanting to send a message

00:13:43 ◼   ► that their products do change the world. They change the world in ways that go beyond just

00:13:50 ◼   ► your own personal interaction with the phone, that they're working to make interesting partnerships

00:13:56 ◼   ► to find better ways to use those sensors for things that can improve the world. You know,

00:14:01 ◼   ► it was sending that message.

00:14:02 ◼   ► And sure, Apple's hardware is at the center of it all.

00:14:04 ◼   ► I also think it's sending a somewhat subtle message

00:14:07 ◼   ► about the fact that Apple is the company

00:14:09 ◼   ► that you're more likely to trust

00:14:10 ◼   ► with your sensitive health data

00:14:11 ◼   ► because they don't make a business model

00:14:14 ◼   ► of selling your information

00:14:16 ◼   ► like many of their competitors do.

00:14:18 ◼   ► - They had this big slide,

00:14:19 ◼   ► Apple will never see your data.

00:14:21 ◼   ► - Yeah. - And I took a picture

00:14:22 ◼   ► because it was, and I tweeted it

00:14:24 ◼   ► because I think, yeah, it was kind of a,

00:14:26 ◼   ► you were telling me before it was kind of like a sub-tweet

00:14:28 ◼   ► in a way. - Yeah, yeah.

00:14:29 ◼   ► - To Google and other companies.

00:14:30 ◼   ► We didn't say anything about Google. I don't know what you're talking about. But, you know,

00:14:34 ◼   ► I think it, yeah, sure, it's self-serving because everything in a thing like that is

00:14:38 ◼   ► self-serving. But I don't, I'm going to try to not be cynical about it and say, look,

00:14:43 ◼   ► this is something Apple is proud of and Apple wants these, you know, these devices to do

00:14:48 ◼   ► more than just be the thing you use to check email. They want them to be, to have other

00:14:54 ◼   ► applications in the world and that's good for their business, but it's also good for

00:14:57 ◼   ► the world and that Apple loves to send that message

00:15:01 ◼   ► that their technology is changing the world,

00:15:03 ◼   ► and this is one way that they could do that.

00:15:05 ◼   ► For their perspective, it's not a huge amount of effort

00:15:08 ◼   ► to do something that can have a big impact.

00:15:10 ◼   ► -Yeah, I mean, I went through medical research myself

00:15:14 ◼   ► as a patient because when I was doing chemo treatments,

00:15:18 ◼   ► they wanted me to try these experimental drugs,

00:15:21 ◼   ► and to do so, at least I had to go through all this paperwork

00:15:26 ◼   ► and to sign this stuff and to weekly or bi-weekly report all this information about how I was feeling.

00:15:32 ◼   ► And you know, when you're feeling sick, it can be a bit of a burden to do that kind of stuff

00:15:38 ◼   ► and to sit there and say, "Yeah, I'm feeling this way," or "I'm doing this, I'm doing that."

00:15:43 ◼   ► And the thought of having apps and the iPhone, so not special sensors that you have to wear

00:15:50 ◼   ► or machinery that you have to operate.

00:15:53 ◼   ► Just my phone and to take simple tests

00:15:56 ◼   ► because it's got a microphone,

00:15:57 ◼   ► because it's got other sensors.

00:15:59 ◼   ► I think that's really, it's a big change

00:16:02 ◼   ► because I saw one side of the equation,

00:16:05 ◼   ► myself as a patient, and I think it's a big change.

00:16:08 ◼   ► And the feeling that I got in the room

00:16:12 ◼   ► was that it really mattered to people there.

00:16:15 ◼   ► And as you said, I imagine Twitter in my head.

00:16:18 ◼   ► And I'm like, yeah, people on Twitter are going to be,

00:16:20 ◼   ► oh, this is boring, bring us the Apple Watch.

00:16:23 ◼   ► But I think personally, it's a big change, I think.

00:16:26 ◼   ► And also, kind of interesting,

00:16:28 ◼   ► it is going to be open source.

00:16:29 ◼   ► So we'll have to see if it'll be open source

00:16:32 ◼   ► like FaceTime was supposed to be,

00:16:35 ◼   ► or if it'll be really open source

00:16:37 ◼   ► and available to other companies to use.

00:16:40 ◼   ► - It was Jay Blannock that I was thinking of.

00:16:43 ◼   ► Jay Blannock is the Director of Fitness

00:16:46 ◼   ► health technologies for Apple. He was the guy who narrated the watch fitness video.

00:16:53 ◼   ► So that was who I was thinking of.

00:16:56 ◼   ► Good knowledge, Myke.

00:16:57 ◼   ► Solid knowledge.

00:16:58 ◼   ► Only because I watched the original keynote like two days ago. So I kind of got them mixed

00:17:04 ◼   ► around in my brain.

00:17:05 ◼   ► Ah. Oh my God. You watched them both. That's good grief. Did it feel a little bit like

00:17:10 ◼   ► a rerun?

00:17:11 ◼   ► Do you know what? It didn't.

00:17:12 ◼   ► Oh, good.

00:17:13 ◼   ► It didn't.

00:17:14 ◼   ► Well, that goes with what we were saying then.

00:17:15 ◼   ► That's good. I'm glad.

00:17:16 ◼   ► The demo room afterward felt like a rerun

00:17:18 ◼   ► because it was the same tables with the same watches on them,

00:17:21 ◼   ► although you could touch them now

00:17:22 ◼   ► and they wouldn't look at you angrily.

00:17:25 ◼   ► So that's something.

00:17:26 ◼   ► They -- the things that were the same,

00:17:29 ◼   ► they kind of covered those really quickly.

00:17:31 ◼   ► But the interesting thing is seeing

00:17:33 ◼   ► how much of the UI has changed.

00:17:34 ◼   ► So you know the people picker?

00:17:38 ◼   ► That's a totally different UI.

00:17:39 ◼   ► In the original one, it's just a great --

00:17:40 ◼   ► Yeah, but with a little circular thing.

00:17:42 ◼   ► - Yeah.

00:17:43 ◼   ► That was nice.

00:17:45 ◼   ► Jason, do you think, what are your thoughts

00:17:48 ◼   ► on the open source?

00:17:49 ◼   ► Do you think that Apple will be committed to this?

00:17:52 ◼   ► - Well, I think this one doesn't have the encumbrances

00:17:54 ◼   ► that maybe FaceTime did.

00:17:56 ◼   ► And the question is, will it be useful open source or not?

00:17:59 ◼   ► And that's a mystery to me, because, you know,

00:18:02 ◼   ► is this code the kind of code

00:18:03 ◼   ► that people are gonna wanna take up and use,

00:18:05 ◼   ► and will it be valuable to somebody

00:18:06 ◼   ► either on Apple's platform or some other platform?

00:18:09 ◼   ► And, you know, I think it's a nice gesture that Apple's not trying to make this a trade

00:18:14 ◼   ► secret and so—but that's where it ends as a gesture and it begins as, you know, can

00:18:21 ◼   ► it be used?

00:18:22 ◼   ► How was it built?

00:18:23 ◼   ► Is this going to work its way into other projects?

00:18:25 ◼   ► But I think it's a great—I mean, it may be as simple as like somebody saying, "Look,

00:18:31 ◼   ► in order to get funding for my grant, I need to use open source software.

00:18:35 ◼   ► I can't use anything proprietary."

00:18:36 ◼   ► I don't know.

00:18:37 ◼   ► I know some doctors who I'm going to talk to about this.

00:18:39 ◼   ► I have a friend of mine who is a cancer specialist at UC San Francisco, and I'm going to ask

00:18:44 ◼   ► him what his take on this is, because the people who are in this industry will probably

00:18:49 ◼   ► have a very interesting and different take than those of us who are just like, "I've

00:18:53 ◼   ► seen the doctor."

00:18:54 ◼   ► So, we'll see.

00:18:56 ◼   ► But I think it's a good gesture, and then there's just the question of what's the code

00:19:01 ◼   ► that's open-sourced, and who can use it?

00:19:03 ◼   ► Is it all Swift and Objective-C that is not going to be useful outside of Apple's platforms?

00:19:10 ◼   ► I don't know.

00:19:11 ◼   ► It'll be interesting to see how long it'll take for this, if it works as a plan.

00:19:17 ◼   ► If it'll expand internationally to Europe and other countries, or if it'll stay, again,

00:19:23 ◼   ► a U.S.-only thing, because they announce all these bunch of apps that they will implement

00:19:28 ◼   ► research kit, and it's all U.S.-based institutions, I think.

00:19:32 ◼   ► I think I saw, I think there's an English Oxford.

00:19:37 ◼   ► - Yeah. - There was.

00:19:38 ◼   ► You're right.

00:19:39 ◼   ► - So there's hope, I think.

00:19:41 ◼   ► - Yeah.

00:19:41 ◼   ► One of the researchers was from the UK,

00:19:44 ◼   ► and they weren't just British.

00:19:45 ◼   ► Like, they were in a UK environment,

00:19:47 ◼   ► and it came up, I think it might have been Oxford, Jason.

00:19:51 ◼   ► I think you might be right.

00:19:52 ◼   ► - Yeah.

00:19:53 ◼   ► - But I remember seeing it at the time

00:19:54 ◼   ► and thinking that was interesting.

00:19:55 ◼   ► I thought, oh, it's gonna be, no, it's not gonna be.

00:19:58 ◼   ► So there you go.

00:19:59 ◼   ► Jason, are you gonna be signing up

00:20:01 ◼   ► to participate your health data?

00:20:04 ◼   ► - Well, we'll talk about it.

00:20:06 ◼   ► None of the apps affect me right now, but, you know, sure.

00:20:10 ◼   ► I would love that if I had information

00:20:14 ◼   ► that was useful for something like this.

00:20:16 ◼   ► I think a lot of people feel that way.

00:20:17 ◼   ► - Yeah, that's why I think it's good.

00:20:19 ◼   ► I would do it.

00:20:20 ◼   ► You feel like you're at least doing something.

00:20:22 ◼   ► - Sure. - You know?

00:20:23 ◼   ► Anyway, okay, I want to talk about the MacBook next.

00:20:25 ◼   ► Before we do that, let me take our first break

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00:22:39 ◼   ► So we saw the MacBook today and it's called the MacBook, right?

00:22:43 ◼   ► First off, that surprise?

00:22:44 ◼   ► Because now the MacBook Air is thicker and heavier than the MacBook.

00:22:48 ◼   ► Yeah, well, you know, products.

00:22:51 ◼   ► - This is another one of those situations.

00:22:54 ◼   ► There used to be a couple of years ago,

00:22:56 ◼   ► I think some weird stuff about the MacBook lineup.

00:23:00 ◼   ► There was like the basic MacBook

00:23:03 ◼   ► and then there was like a different,

00:23:05 ◼   ► gosh, I can't remember.

00:23:06 ◼   ► I think it was a couple of years ago

00:23:07 ◼   ► and people were confused by the product lineup

00:23:10 ◼   ► and they were like, why does this MacBook exist?

00:23:13 ◼   ► And kind of now in a way,

00:23:14 ◼   ► there's this new MacBook and the MacBook Air,

00:23:17 ◼   ► but it's still heavier and thicker than the other one.

00:23:20 ◼   ► - But cheaper.

00:23:21 ◼   ► I mean the MacBook Air now is the cheap laptop.

00:23:24 ◼   ► It always was, but all those people who predicted

00:23:27 ◼   ► that this was the low cost laptop,

00:23:28 ◼   ► and we said, well it's gonna be super thin and light

00:23:30 ◼   ► and retina, nuh-uh.

00:23:33 ◼   ► I feel good about those predictions that we made

00:23:35 ◼   ► because we were right, and this is not a,

00:23:37 ◼   ► I mean it's not super expensive either,

00:23:39 ◼   ► but it's not a $999 or $799 or whatever.

00:23:44 ◼   ► It's what, $1299?

00:23:46 ◼   ► - Yeah, I think so.

00:23:47 ◼   ► - I don't have my notes.

00:23:48 ◼   ► I just tweeted all my notes so people could check

00:23:50 ◼   ► Twitter account. All the predictions about the lack of physical ports. And when we, I think we talked

00:23:57 ◼   ► about it on Connected, Myke, when we were saying, well they're just gonna use it, you know, all the

00:24:01 ◼   ► wireless technologies for AirDrop and other stuff. And I don't know if it's available on the website,

00:24:07 ◼   ► I'm pretty sure it is, but Apple told me there's going to be a USB-C adapter if you want to connect

00:24:12 ◼   ► multiple devices at once. Right, yeah, $79. Oh yeah? Did you see the product page? Okay.

00:24:18 ◼   ► And it has a HDMI port, a USB, it has another USB-C, I think, and a regular USB.

00:24:27 ◼   ► That's it, $79. Well, they'll be good. That's too bad. So basically you plug

00:24:34 ◼   ► the power cable into your other USB-C, so then you get one USB and

00:24:41 ◼   ► of HDMI is kind of pointless. That's dumb. No, I have the Thunderbolt

00:24:46 ◼   ► dock that I bought for my MacBook Air and it's great because it's got, you know,

00:24:49 ◼   ► it's got video out and it's got multiple USBs and firewires and

00:24:54 ◼   ► Thunderbolts and all of that and, you know, that's sort of more what I

00:24:59 ◼   ► would want out of something like this. But, you know, maybe this is enough

00:25:03 ◼   ► for somebody. I don't know. That's weird. So some things that you guys

00:25:09 ◼   ► might not be aware of and Steven is doing a great job. This is this is such

00:25:12 ◼   ► a collaboration right now he's telling me things at the moment. There's two

00:25:15 ◼   ► configurations they have a USB HDMI and USB C and a USB VGA and USB C they're

00:25:20 ◼   ► both 79 bucks and the really interesting thing about this and Steven has a good

00:25:24 ◼   ► post on 512 pixels with all of that. Of course he does. Of course. Where it's

00:25:32 ◼   ► basically the configuration page is like an iPad page. Like all of the

00:25:39 ◼   ► configurations are locked, there's no build to order models. You pick

00:25:43 ◼   ► silver, gold, space, grey and then you either pick the, what is it, the 256 or the

00:25:49 ◼   ► 512 storage and a 1.1 gigahertz dual core or a 1.2. That's it.

00:25:56 ◼   ► and they're both locked to 8GB RAM as well.

00:25:59 ◼   ► Well, they said we took everything we learned from making iPads

00:26:05 ◼   ► and put it into making this MacBook, and I think that's accurate.

00:26:09 ◼   ► I think from my notes, one of the bits that I saved

00:26:13 ◼   ► is how making iOS devices and the watch kind of informed

00:26:18 ◼   ► the making of this MacBook, and you see that not just in the lighter

00:26:22 ◼   ► and thinner hardware,

00:26:24 ◼   ► but also in the way the Force Touch was implemented.

00:26:26 ◼   ► -Oh, man. That trackpad is the most notable thing

00:26:29 ◼   ► about this product. You guys have used it.

00:26:31 ◼   ► Tell me about it. -Yes.

00:26:33 ◼   ► It freaked me out because I thought I was breaking it.

00:26:36 ◼   ► Because basically when you touch it --

00:26:38 ◼   ► Jason can explain this better

00:26:39 ◼   ► because he has all the technical knowledge.

00:26:41 ◼   ► But basically from my simple perspective

00:26:46 ◼   ► of a not heavy Mac user,

00:26:48 ◼   ► When you try the track pad, it doesn't physically move,

00:26:52 ◼   ► but it feels like you're depressing,

00:26:54 ◼   ► like you're going deep into the track pad.

00:26:57 ◼   ► But actually it doesn't move, but with your finger,

00:26:59 ◼   ► you feel like little steps

00:27:01 ◼   ► when you apply different levels of pressure.

00:27:03 ◼   ► But that's not actually going down

00:27:05 ◼   ► with your finger physically into the machine.

00:27:07 ◼   ► It's the haptic engine responding with feedback,

00:27:11 ◼   ► and it responds by sideways, by moving the--

00:27:15 ◼   ► - Yeah, it's crazy.

00:27:16 ◼   ► So in fact, in the QuickTime demo,

00:27:18 ◼   ► where you can actually have the different levels of fast forward,

00:27:21 ◼   ► and they're all based on different gradations of touch,

00:27:25 ◼   ► you can actually keep pushing harder.

00:27:28 ◼   ► And as you push harder, every so often there's this little tick,

00:27:33 ◼   ► like the whole track pad got a little bit,

00:27:37 ◼   ► just ticked down a little lower, like it's ratcheting down.

00:27:40 ◼   ► And then you push harder and it ticks again,

00:27:42 ◼   ► and it feels like it's even lower.

00:27:44 ◼   ► But in fact, none of that is happening.

00:27:46 ◼   ► And the Taptic Engine, I don't want to say

00:27:48 ◼   ► that when you click it, it doesn't move,

00:27:50 ◼   ► because that's not true.

00:27:51 ◼   ► When you click the track pad surface, it moves.

00:27:54 ◼   ► But it doesn't move down

00:27:56 ◼   ► because you physically pushed it down.

00:27:58 ◼   ► It moves because the force sensors feel

00:28:00 ◼   ► the force of your finger kick the Taptic Engine into life,

00:28:04 ◼   ► and it does a shake that's actually side to side,

00:28:08 ◼   ► not up and down, but you would never know.

00:28:12 ◼   ► When you click, the first time I used it,

00:28:15 ◼   ► I just moved the mouse, not even thinking,

00:28:17 ◼   ► I just moved the mouse and clicked.

00:28:18 ◼   ► And I thought, wait a second,

00:28:20 ◼   ► it just clicks like a normal track pad.

00:28:22 ◼   ► What's going on here?

00:28:23 ◼   ► It's an illusion, but it's perfect.

00:28:27 ◼   ► It's a perfect illusion.

00:28:28 ◼   ► The difference being that it's all controlled by software.

00:28:30 ◼   ► So you can change the sensitivity of clicks.

00:28:33 ◼   ► You can have multiple clicks at multiple force points,

00:28:35 ◼   ► like the QuickTime demo.

00:28:37 ◼   ► - Developers will have first touch APIs

00:28:40 ◼   ► for third-party apps.

00:28:41 ◼   ► - Yeah, and so yeah,

00:28:42 ◼   ► this force click idea is a new gesture

00:28:46 ◼   ► that developers will be able to build in support for.

00:28:49 ◼   ► That if you do sort of an extra hard click

00:28:52 ◼   ► or you click and then push further,

00:28:53 ◼   ► that something different happens than a normal click

00:28:56 ◼   ► or a control click.

00:28:57 ◼   ► - This is gonna be a feature of the iPhone 7, right?

00:28:59 ◼   ► - Yeah, yeah.

00:29:00 ◼   ► I think so.

00:29:01 ◼   ► - You would think.

00:29:02 ◼   ► - It makes sense.

00:29:03 ◼   ► - It's permeating across everything now.

00:29:04 ◼   ► It's like the new retina, you know?

00:29:06 ◼   ► It's like it means different things in different products,

00:29:08 ◼   ► but it's kind of there across all of them.

00:29:11 ◼   ► If—unless this turns out to be a dead end,

00:29:13 ◼   ► if this is a popular thing,

00:29:15 ◼   ► and Apple seems to think it will be, yeah,

00:29:17 ◼   ► it would be hard not to see that this will go to the iPhone

00:29:19 ◼   ► and the iPad eventually, this idea that you can—

00:29:22 ◼   ► you can have pressure sensitivity

00:29:24 ◼   ► as a different way to do, you know, to do gestures.

00:29:27 ◼   ► -I just want to be able to activate extensions

00:29:30 ◼   ► with Force Touch.

00:29:31 ◼   ► Just click down a link and it pops up the share sheet.

00:29:34 ◼   ► -Wouldn't that be nice? -Yeah, that'd be cool.

00:29:36 ◼   ► -See, now we're talking about iPads,

00:29:37 ◼   ► because Federico's here.

00:29:39 ◼   ► Oh, here we go.

00:29:40 ◼   ► - JasonSlade401 in the chat room is interested

00:29:42 ◼   ► to know how the keyboard feels.

00:29:45 ◼   ► - Okay, so the keyboard, it's different.

00:29:49 ◼   ► It is full-sized.

00:29:51 ◼   ► The rumors that it was shrunken down seem to not be true.

00:29:54 ◼   ► The keycaps are larger than on the old model,

00:29:58 ◼   ► so there's less space between them.

00:30:00 ◼   ► - It looks like the fonts in San Francisco.

00:30:02 ◼   ► Am I right in thinking that?

00:30:03 ◼   ► - No, I don't know that.

00:30:04 ◼   ► I don't have one in front of me, so I can't tell you that.

00:30:07 ◼   ► - The press shots do look different to me.

00:30:09 ◼   ► Here's the thing that's the weirdest thing about it.

00:30:11 ◼   ► Oh, and every key has an LED behind it.

00:30:13 ◼   ► They're individually backlit, which I was wondering,

00:30:15 ◼   ► is there a controller for that?

00:30:16 ◼   ► Can you have it light up certain keys?

00:30:18 ◼   ► Probably not, but wouldn't that be amazing if you could?

00:30:20 ◼   ► I'll have it light up the key you're pressing at the moment

00:30:23 ◼   ► and make a little--

00:30:23 ◼   ► - Can you hook up your keyboard keys to IFTTT?

00:30:26 ◼   ► Automate your lighting?

00:30:28 ◼   ► - The, like a Christmas tree, except it's a keyboard.

00:30:32 ◼   ► The field, there's very little key travel.

00:30:35 ◼   ► So it takes some getting used to.

00:30:38 ◼   ► And the people at Apple who were showing it off said,

00:30:40 ◼   ► "Look, you know, it's weird to start,

00:30:42 ◼   ► but you get used to it."

00:30:44 ◼   ► And I want to --

00:30:46 ◼   ► I was able to type really fast on it, like normal speed.

00:30:49 ◼   ► I want to spend some time with it

00:30:51 ◼   ► and get a better sense of it.

00:30:52 ◼   ► My sense is that you don't think about your keyboard style

00:30:57 ◼   ► when you're typing. It's just your style.

00:30:59 ◼   ► But when you're confronted with a very different keyboard,

00:31:02 ◼   ► you start to think about it.

00:31:03 ◼   ► And I think when I was typing on the MacBook,

00:31:06 ◼   ► What it reminded me is that on Apple's current keyboards,

00:31:11 ◼   ► which are all exactly the same,

00:31:12 ◼   ► and that's basically what I use,

00:31:14 ◼   ► and the Logitech keyboard I use,

00:31:15 ◼   ► it feels exactly like the Apple keyboards too.

00:31:18 ◼   ► What I find is that I'm pressing down

00:31:21 ◼   ► until my finger makes contact,

00:31:23 ◼   ► and then I'm almost following through

00:31:25 ◼   ► with an extra flick or press to push it all the way down.

00:31:29 ◼   ► And when I started trying to do that on this new keyboard,

00:31:32 ◼   ► what I found is I would do that touchdown,

00:31:36 ◼   ► And then the further press didn't do anything

00:31:39 ◼   ► 'cause it was already down.

00:31:40 ◼   ► It couldn't go down any further.

00:31:42 ◼   ► And so then I started typing where I just said to myself,

00:31:45 ◼   ► sort of like typing on an iPad screen,

00:31:47 ◼   ► we joked about that with Federico,

00:31:48 ◼   ► if you just tap and then you move on.

00:31:52 ◼   ► Once your finger taps the key, the key is tapped.

00:31:54 ◼   ► You just move on, you don't press it harder.

00:31:56 ◼   ► Then my speed picked up dramatically.

00:31:59 ◼   ► So I think some of it is just, you get used to it.

00:32:02 ◼   ► Your muscle memory changes

00:32:03 ◼   ► and you know when you type on this keyboard.

00:32:06 ◼   ► I'm sure that people will be freaked out by it

00:32:08 ◼   ► because people are always freaked out by keyboards.

00:32:10 ◼   ► The last time Apple changed the keyboard,

00:32:11 ◼   ► they were freaked out about it.

00:32:12 ◼   ► Some people are very finicky with keyboards

00:32:14 ◼   ► and so I'm sure some of them will be unhappy with it.

00:32:18 ◼   ► I approached it with a lot of skepticism

00:32:22 ◼   ► and I'm not sure I like it,

00:32:24 ◼   ► but I was able to type it at perfectly fine speeds with it.

00:32:27 ◼   ► And they're very proud of the fact

00:32:28 ◼   ► that it's got this crazy butterfly switch

00:32:30 ◼   ► and their little stainless steel thingy that you press

00:32:33 ◼   ► and it doesn't wobble or anything like that.

00:32:35 ◼   ► They're very proud of that stuff.

00:32:36 ◼   ► Apple likes to talk about that stuff.

00:32:38 ◼   ► But, you know, it doesn't feel cheap,

00:32:40 ◼   ► but if you're somebody who really likes

00:32:43 ◼   ► a lot of key travel on your keys,

00:32:44 ◼   ► you will not be happy with it because it doesn't have a lot.

00:32:48 ◼   ► And they're not doing a -- they have not yet --

00:32:49 ◼   ► they cannot yet afford to put a Taptic Engine

00:32:51 ◼   ► underneath each keyboard key --

00:32:53 ◼   ► under each key that shakes an individual key when you press it

00:32:56 ◼   ► and makes you think you push it down.

00:32:58 ◼   ► But you know what? After feeling that trackpad today,

00:33:01 ◼   ► that day is probably coming.

00:33:02 ◼   ► No, seriously, Myke, the track pad is so weird at first.

00:33:07 ◼   ► Like, what is going on?

00:33:09 ◼   ► -It feels normal.

00:33:10 ◼   ► It's when they tell you how it works

00:33:11 ◼   ► that you realize that it's all a lie.

00:33:14 ◼   ► -Basically, you try it,

00:33:16 ◼   ► and you form this thought in your head.

00:33:19 ◼   ► It's like, "Okay, I know how this works."

00:33:21 ◼   ► And then they tell you, and you're like,

00:33:22 ◼   ► "No, that's not true. You're lying to me."

00:33:24 ◼   ► And that was my reaction.

00:33:27 ◼   ► -I'm very interested to try this thing out now.

00:33:31 ◼   ► - Yeah, so I mean, again, you can tell me

00:33:35 ◼   ► what it feels like on the Apple Watch,

00:33:36 ◼   ► but do you actually feel your finger going into it?

00:33:39 ◼   ► It's just not like that, right?

00:33:41 ◼   ► - Yeah, your brain feels your pressure

00:33:46 ◼   ► that you're putting on the track pad,

00:33:49 ◼   ► and it feels the movement of the track pad,

00:33:52 ◼   ► which is the taptic engine.

00:33:54 ◼   ► And, well, I can't speak for your brain, actually, Myke.

00:33:56 ◼   ► My brain translates that as I just pressed it down

00:34:00 ◼   ► and it went down, even though that's not what happened.

00:34:03 ◼   ► It's pretty crazy.

00:34:06 ◼   ► But again, if you didn't know and you were just using it,

00:34:08 ◼   ► you would never think about it.

00:34:10 ◼   ► Like I said, the very first time I clicked,

00:34:12 ◼   ► I wasn't thinking about the fact that this was the new trackpad,

00:34:14 ◼   ► and it clicked and it felt perfectly normal.

00:34:17 ◼   ► Then I stopped myself and said, "Wait a second.

00:34:19 ◼   ► They said there were new trackpads on these things."

00:34:23 ◼   ► And then I kept looking at it and trying to see

00:34:25 ◼   ► if it moved or not, and like I said, it does move.

00:34:28 ◼   ► It just doesn't move because I --

00:34:30 ◼   ► well, it does move because I pressed it.

00:34:31 ◼   ► It doesn't move down because my finger is pushing it down.

00:34:34 ◼   ► That's what doesn't happen.

00:34:36 ◼   ► Instead, you give it pressure, and then it shakes itself

00:34:39 ◼   ► to fool you into thinking you did it.

00:34:41 ◼   ► It's weird, but it's good. It's really well done.

00:34:44 ◼   ► -Yeah. -And because it's programmable,

00:34:46 ◼   ► it can be, like Federico was saying in that QuickTime thing,

00:34:49 ◼   ► you can program in five different stops

00:34:50 ◼   ► at five different pressure points if you wanted to,

00:34:52 ◼   ► and then it would feel like you were pushing through

00:34:54 ◼   ► tick, tick, tick, tick, tick and pushing it down.

00:34:56 ◼   ► - Yeah, actually in the demo that I tried on QuickTime,

00:34:59 ◼   ► there was also a feature that basically

00:35:01 ◼   ► you do the Force Touch and you can change,

00:35:04 ◼   ► I think, the template of a QuickTime movie.

00:35:07 ◼   ► So you get like an extra menu if you do the Force Touch

00:35:10 ◼   ► instead of having to right click and choose a template.

00:35:13 ◼   ► So you get all these new shortcuts and it's really cool.

00:35:16 ◼   ► - QuickLook is gonna be,

00:35:17 ◼   ► QuickLook in the Finder is like that

00:35:18 ◼   ► where if you Force Touch on a file, QuickLook opens.

00:35:22 ◼   ► And it can be implemented in any different app.

00:35:24 ◼   ► They had a bunch of different examples.

00:35:25 ◼   ► I think in Safari they've got it so that it does a dictionary definition or a Wikipedia

00:35:29 ◼   ► lookup. It's basically all the Apple data detector stuff that they have. Those are all

00:35:34 ◼   ► triggered by Force Touch now.

00:35:36 ◼   ► It's going to be really good in Pro Apps, like as a way to bring up different tools

00:35:39 ◼   ► and stuff like that. Like I'm thinking about Logic Pro and like...

00:35:42 ◼   ► That it's like a control surface kind of thing.

00:35:45 ◼   ► But on a MacBook Pro Apps.

00:35:46 ◼   ► Yeah. Yeah, because it is like Intel Core M. It's not exactly the top of the line. It's

00:35:52 ◼   ► a power sipping. It's a good processor, but it's, you know, it's, I don't know. We'll

00:35:58 ◼   ► see. Well, they've put this into the 13-inch Retina MacBook Pro. Oh, that's true. They

00:36:03 ◼   ► did. The 13-inch. So there you go. So you do your logic editing on the 13-inch Retina

00:36:07 ◼   ► MacBook Pro with this trackpad. That's true. Good point. And I had a couple people say

00:36:12 ◼   ► to me, I wonder if they'll revise the Magic Trackpad to have it do this too. I mean, it

00:36:18 ◼   ► would be, you know, not that they need the space,

00:36:21 ◼   ► but although it do— as a Magic Trackpad user,

00:36:24 ◼   ► if you get it in the right place, you can't click.

00:36:27 ◼   ► If you get it in certain locations on a desk

00:36:30 ◼   ► that's got like an angle or a bump on it,

00:36:32 ◼   ► it depresses itself, and then you kind of can't click on it.

00:36:37 ◼   ► So it would be an interesting change to move—

00:36:39 ◼   ► to eliminate that moving part,

00:36:41 ◼   ► and instead have one that has force touch,

00:36:44 ◼   ► which they seem to want in every product now.

00:36:47 ◼   ► This is, I can't believe how much time

00:36:50 ◼   ► we spent on the track pad, but it is really interesting.

00:36:51 ◼   ► So I kind of have a little bit

00:36:53 ◼   ► of a philosophical question about it.

00:36:55 ◼   ► So, and this is going back to the movement in it, right?

00:36:58 ◼   ► If it isn't moving, it's like if there's a tree in the woods,

00:37:02 ◼   ► if it isn't moving, but your brain thinks it's moving,

00:37:07 ◼   ► like it's tricking you into thinking it's moving,

00:37:09 ◼   ► are you okay with that?

00:37:10 ◼   ► 'Cause I know that there will be people

00:37:12 ◼   ► that just flat out won't be, but you two both,

00:37:16 ◼   ► Like, does that feel okay to you?

00:37:18 ◼   ► The fact that it feels this way,

00:37:19 ◼   ► does it make a difference wherever it is or it doesn't?

00:37:21 ◼   ► - I mean, the illusion is very strong.

00:37:29 ◼   ► I mean, I just thought it felt really cool, you know?

00:37:34 ◼   ► So I don't necessarily,

00:37:36 ◼   ► I think based on my quick impression,

00:37:39 ◼   ► I don't necessarily care whether it's true or not,

00:37:42 ◼   ► as long as it's implemented really well.

00:37:46 ◼   ► I guess, my perspective.

00:37:48 ◼   ► I mean, it's done really well once you try it.

00:37:50 ◼   ► - And they have a good reason for it,

00:37:51 ◼   ► which is they're trying to minimize the space,

00:37:54 ◼   ► the moving parts in this thing because it's so thin.

00:37:57 ◼   ► - I still have more I wanna talk to you about

00:38:03 ◼   ► about the MacBook.

00:38:04 ◼   ► Who is this product for?

00:38:06 ◼   ► That's a good question. - 'Cause that's what

00:38:10 ◼   ► I'm struggling with with this.

00:38:11 ◼   ► This is what my original feeling about

00:38:14 ◼   ► when we heard about this product,

00:38:17 ◼   ► is that what Apple is doing again

00:38:18 ◼   ► is they are creating the archetype for the next 10 years,

00:38:21 ◼   ► like they did with the original MacBook Air, right?

00:38:23 ◼   ► So it's like this thing is not really for anybody right now.

00:38:26 ◼   ► Like it doesn't, you know,

00:38:30 ◼   ► this isn't a product that fits for people.

00:38:33 ◼   ► - Yeah, it's, well, I mean, part of it is

00:38:36 ◼   ► this is the future product,

00:38:37 ◼   ► and part of it is this is for the person

00:38:39 ◼   ► who wants the thinnest, lightest, coolest laptop,

00:38:41 ◼   ► because it is that.

00:38:42 ◼   ► And it's, you know, I wrote a piece on six colors about this,

00:38:45 ◼   ► about before it came out when the rumors were out there

00:38:48 ◼   ► that very much, you know,

00:38:49 ◼   ► this is the spirit of the original MacBook Air.

00:38:51 ◼   ► This is the, you know, compromises

00:38:52 ◼   ► as thin and light as possible.

00:38:53 ◼   ► We don't, you know, I'm not so concerned about power.

00:38:56 ◼   ► I'm not so concerned about convenience of ports

00:38:58 ◼   ► or anything like that.

00:38:59 ◼   ► I just want a really cool, thin, light, small laptop,

00:39:03 ◼   ► which now, you know, which has good battery life

00:39:05 ◼   ► and a retina display.

00:39:07 ◼   ► So it's for people who don't have all of the specific needs

00:39:11 ◼   ► that some of us tech nerds have,

00:39:14 ◼   ► but just want this really great laptop.

00:39:15 ◼   ► It is, in fact, I would argue it's for the person

00:39:18 ◼   ► who loves their iPad and also wants a laptop.

00:39:21 ◼   ► -I was just about to say it's the iPad

00:39:23 ◼   ► for people who want a Mac. -Yeah.

00:39:25 ◼   ► -So you're going to get one then.

00:39:28 ◼   ► -I need a Mac, Myke. I don't want a Mac.

00:39:31 ◼   ► -Yeah, it does, but with the -- I mean, it has that feel.

00:39:34 ◼   ► It is the laptop from the people who brought you the iPad.

00:39:38 ◼   ► -Yeah. -And, you know,

00:39:39 ◼   ► and I think there's an audience for that.

00:39:41 ◼   ► the fact that this is not a $2,000 laptop either.

00:39:44 ◼   ► It's decently priced, and I think over time,

00:39:46 ◼   ► the MacBook Air will fade away

00:39:48 ◼   ► or will just keep going kind of down in the market,

00:39:52 ◼   ► but I think at some point, yeah, it'll fade away,

00:39:54 ◼   ► and you'll be left with MacBook and MacBook Pro,

00:39:56 ◼   ► and they'll both be Retina,

00:39:57 ◼   ► and this will be the one that's thinner and lighter

00:40:00 ◼   ► and less powerful, but that's okay

00:40:03 ◼   ► because there's an audience for it.

00:40:04 ◼   ► In the short term, it's a better question to ask

00:40:07 ◼   ► because the Air is still out there

00:40:09 ◼   ► and the Pro is still out there,

00:40:10 ◼   ► But like with that original Air, it's very clear this is the future of this product line.

00:40:16 ◼   ► Because the technologies that they show is the reason that only one USB

00:40:20 ◼   ► connector is okay. They're kind of not really there. They're saying, "Oh, you can do everything

00:40:29 ◼   ► with Bluetooth and Wi-Fi." Well, I guess, sure, not really though.

00:40:33 ◼   ► They said that with the MacBook Air, whatever, five years ago too. They said the exact same.

00:40:37 ◼   ► Steve Jobs made that same claim, "Well, you know, wireless is fine." And the fact is,

00:40:42 ◼   ► you know, I've got three MacBook Airs in my house now.

00:40:46 ◼   ► Yeah, but like if you think of some of the other stuff they took away, like it was the

00:40:51 ◼   ► first machine to lose an optical drive, and that's totally fine now. Like, it's not a

00:40:56 ◼   ► problem at all for like the majority of people. So, I mean, I just wonder, like, is it okay

00:41:01 ◼   ► to take all the USB ports and Thunderbolt ports? Like, is Thunderbolt dead?

00:41:07 ◼   ► I'm not feeling very good about it now.

00:41:09 ◼   ► Because there isn't even an adapter, a USB-C to Thunderbolt adapter.

00:41:16 ◼   ► Well, the MacBook Air got the upgrades to Thunderbolt 2.

00:41:19 ◼   ► Yeah, got the upgrades to Thunderbolt 2, that's right.

00:41:23 ◼   ► I don't know, I don't know.

00:41:24 ◼   ► Or maybe they just think that it's not necessary.

00:41:28 ◼   ► We'll see how the USB-C thing does too.

00:41:30 ◼   ► Maybe is Apple going all in on this or is this just this one weird product?

00:41:34 ◼   ► You know, that happens with Apple,

00:41:35 ◼   ► where sometimes they do products and a year or two later,

00:41:38 ◼   ► you realize that they've taken a couple steps.

00:41:40 ◼   ► They say, "All right, that was a little too far.

00:41:41 ◼   ► We went a little far."

00:41:43 ◼   ► And this is the kind of product that that happens with,

00:41:45 ◼   ► where sometimes they say, "Oh, okay.

00:41:48 ◼   ► We should have kept FireWire on that MacBook Pro.

00:41:51 ◼   ► We're sorry that we took it off."

00:41:52 ◼   ► Things like that. And that might happen here,

00:41:55 ◼   ► although there's not a lot of room for ports on it.

00:41:58 ◼   ► -So, again, our friendly neighborhood Mac nerd,

00:42:01 ◼   ► Mr. Stephen Hackett, is telling me,

00:42:02 ◼   ► the Intel Core M doesn't support Thunderbolt,

00:42:05 ◼   ► which is the chip, so maybe that's the problem.

00:42:07 ◼   ► Maybe other devices would have both still.

00:42:10 ◼   ► - Interesting.

00:42:12 ◼   ► - But that kind of sucks.

00:42:13 ◼   ► So there is an Ask Upgrade question,

00:42:15 ◼   ► which we'll get to those later on.

00:42:18 ◼   ► - Eventually, yeah.

00:42:19 ◼   ► - But Katie Floyd asked, what do we do,

00:42:21 ◼   ► what do us existing Thunderbolt display users do?

00:42:24 ◼   ► Well, it kind of looks like nothing is probably the answer.

00:42:27 ◼   ► You can't use this machine with that display,

00:42:29 ◼   ► I would assume is the case.

00:42:31 ◼   ► - That's right, I would assume.

00:42:32 ◼   ► If the chipset doesn't support it,

00:42:33 ◼   ► like no amount of adapters can help you.

00:42:36 ◼   ► - Yeah.

00:42:39 ◼   ► - So there you go.

00:42:39 ◼   ► - Yeah.

00:42:40 ◼   ► Weird.

00:42:41 ◼   ► It's a weird,

00:42:42 ◼   ► again, I have to keep coming back

00:42:43 ◼   ► to the original MacBook Air.

00:42:45 ◼   ► That was a weird product.

00:42:47 ◼   ► That was non-standard in so many different ways.

00:42:50 ◼   ► It didn't have firewire,

00:42:51 ◼   ► the weird little door that came down.

00:42:53 ◼   ► It didn't have an optical drive.

00:42:54 ◼   ► It was a weird, one USB port.

00:42:56 ◼   ► It was a weird computer.

00:42:57 ◼   ► And this is like that.

00:42:58 ◼   ► This is a weird computer.

00:42:59 ◼   ► It's really, the things that make it cool

00:43:01 ◼   ► also sort of make it weird.

00:43:03 ◼   ► And if you're somebody who,

00:43:04 ◼   ► I mean, there's this tendency, right,

00:43:08 ◼   ► for you to say, well, it's not for me,

00:43:09 ◼   ► so I don't like it.

00:43:10 ◼   ► It's like, well, yeah, there is a whole range of people

00:43:13 ◼   ► for whom this product is not for them.

00:43:15 ◼   ► It's just, it's not for them.

00:43:17 ◼   ► If you've got a Thunderbolt display,

00:43:19 ◼   ► it's really not for you, 'cause it doesn't do Thunderbolt.

00:43:22 ◼   ► But there are gonna be a whole lot of people

00:43:24 ◼   ► for whom this is the right product.

00:43:27 ◼   ► but it is not a product that's meant to appeal to everybody.

00:43:31 ◼   ► And maybe it will be—

00:43:33 ◼   ► like the MacBook Air has much broader appeal now.

00:43:35 ◼   ► MacBook Air is sort of like the winner

00:43:38 ◼   ► in the MacBook product line,

00:43:40 ◼   ► but it started out as the weirdest of weird,

00:43:44 ◼   ► overpriced, underpowered computers,

00:43:46 ◼   ► and it took a long time for it to evolve from there.

00:43:49 ◼   ► - Mr. Jason Snell, I think it's time for a break

00:43:52 ◼   ► and we can switch topic.

00:43:54 ◼   ► But for this lovely commercial break,

00:43:56 ◼   ► could you please tell me about our friends over at Casper?

00:43:59 ◼   ► - I would be happy to.

00:44:00 ◼   ► Now the reason that I'm reading this ad

00:44:02 ◼   ► is that I sleep every night on a Casper mattress.

00:44:04 ◼   ► And so, and you do not, Myke, because you do not sleep,

00:44:08 ◼   ► for you are not a human anymore.

00:44:10 ◼   ► You are a vampire. - Sleep?

00:44:11 ◼   ► I scoff at sleep.

00:44:13 ◼   ► - Yeah.

00:44:14 ◼   ► Casper's an online retailer of premium mattresses,

00:44:16 ◼   ► and they cost a fraction of the price

00:44:18 ◼   ► of most premium mattresses

00:44:19 ◼   ► because they eliminate the middleman.

00:44:21 ◼   ► These are, I think, Silicon Valley guys

00:44:24 ◼   ► who have ended up saying they want to disrupt

00:44:27 ◼   ► the mattress industry and get away from forcing consumers

00:44:32 ◼   ► to pay notoriously high markups on mattresses.

00:44:35 ◼   ► So it's this cool new kind of product.

00:44:39 ◼   ► It's a hybrid mattress.

00:44:40 ◼   ► It's got latex foam and memory foam combined.

00:44:43 ◼   ► So you end up with the support of the memory foam

00:44:46 ◼   ► and then this really soft comfy latex foam

00:44:49 ◼   ► on the top of that.

00:44:50 ◼   ► And it's just a comfy mattress.

00:44:52 ◼   ► I have one at home.

00:44:54 ◼   ► My old mattress, you'd sit down on it,

00:44:55 ◼   ► and if there was somebody else, like I have a cat,

00:44:57 ◼   ► the cat would be on the bed,

00:44:58 ◼   ► and I'd sit down on the bed, and the cat would jump up,

00:45:00 ◼   ► because it was like a trampoline.

00:45:01 ◼   ► Like you sit down in one place,

00:45:02 ◼   ► and everything else goes flying.

00:45:04 ◼   ► This bed doesn't do that.

00:45:05 ◼   ► It's just super soft and comfy, and I really like it.

00:45:09 ◼   ► Mattresses can cost over $1,500.

00:45:12 ◼   ► Casper mattresses cost between 500 for a twin,

00:45:15 ◼   ► 600 for a twin extra long, 750 full,

00:45:18 ◼   ► 850 queen, and 950 king.

00:45:19 ◼   ► So they're really good prices.

00:45:21 ◼   ► And you buy it online.

00:45:22 ◼   ► this is one of those revolutionary things, you buy it online and it's risk-free. They

00:45:26 ◼   ► will deliver a box to you in which will be a vacuum-packed Casper mattress. You open

00:45:31 ◼   ► it up in the room where you're going to use it because then it expands upon getting the

00:45:36 ◼   ► sweet, sweet air and then fills the room to its full size. And then you try it out. And

00:45:43 ◼   ► if you don't like it, you can return it. It's a mattress you can return. There's a 100-day

00:45:46 ◼   ► trial period. So if you don't like it, you don't have any risk of being stuck with a

00:45:50 ◼   ► mattress you don't like, you can send it back. I've had mine more than 100 days now because

00:45:55 ◼   ► I slept on it like two days and I said, "Yeah, we're keeping this mattress." And we like

00:45:58 ◼   ► -- it was a big happy change to have this nice new mattress. If you -- you can go to

00:46:05 ◼   ► a showroom and lay on a bed for four minutes, it will have no correlation on whether you're

00:46:08 ◼   ► actually going to be comfortable sleeping on it. And so now you can have 100 days to

00:46:12 ◼   ► try it out. It's made in America. They want to mention that too on top of everything else.

00:46:18 ◼   ► not like the shifty countries like they have in the UK or Italy where there are untrustworthy

00:46:24 ◼   ► people. And here's where you need to go to find out more. If you would like to join me

00:46:30 ◼   ► in sleeping on a Casper mattress, you have to get your own. You can't sleep on my mattress.

00:46:34 ◼   ► It's mine. Get your own. Go to casper.com/upgrade and use promo code upgrade. You can get $50

00:46:42 ◼   ► toward any mattress purchase.

00:46:45 ◼   ► So Casper, thank you for being a friend,

00:46:48 ◼   ► for giving me a very comfy mattress to sleep on

00:46:50 ◼   ► and for sponsoring Upgrade.

00:46:51 ◼   ► - I would like to say on Casper's behalf

00:46:54 ◼   ► that it's Jason Snell who thinks that people

00:46:56 ◼   ► from the UK and Italy are untrustworthy.

00:46:58 ◼   ► - Yes, that's true.

00:47:00 ◼   ► I'm just playing to my audience here.

00:47:02 ◼   ► We love you.

00:47:03 ◼   ► I'm sorry that it's made in the USA.

00:47:07 ◼   ► Maybe you can also get it in the UK, made in the USA.

00:47:11 ◼   ► But it's comfy, I gotta say that.

00:47:13 ◼   ► Bottom line, I really enjoy sleeping on that mattress.

00:47:16 ◼   ► - Now, our lovely Italian friend,

00:47:20 ◼   ► who gave me a minor heart attack about an hour ago.

00:47:24 ◼   ► Yes, he has to get back on a plane

00:47:27 ◼   ► so he can be home in time to record Connected.

00:47:30 ◼   ► - Exactly. - Yes, that's the reason.

00:47:32 ◼   ► (laughing)

00:47:34 ◼   ► - So we're gonna talk about the watch,

00:47:36 ◼   ► but Federico, this is the first time

00:47:40 ◼   ► you've put your hands on one of these babies. Do you want to give me a

00:47:45 ◼   ► couple of minutes, like what are your first impressions of holding one of

00:47:48 ◼   ► these things? Sure. My first thought, and I talk to other people and it seems to

00:47:57 ◼   ► be a common impression, is how small it seems to be. I thought it would be much

00:48:02 ◼   ► much bigger. Even I tried both the 38 and 42 millimeter versions and I thought it

00:48:08 ◼   ► was going to be much bigger and it's actually pretty small, it's very compact.

00:48:15 ◼   ► The idea that I got from those 10 minutes of demo, it's really compact and it feels,

00:48:23 ◼   ► I tried the 42 version with the middle-laced loop on me and it felt great.

00:48:30 ◼   ► I mean the loop itself was super smooth and like when you touch it, I mean it's all made

00:48:38 ◼   ► of steel, I guess, but it's very soft and you can tell that it's been made in a very

00:48:45 ◼   ► premium process. The watch is kind of different because there's all these bunch of gestures

00:48:52 ◼   ► and the click wheel that you need to learn how to operate. It can be a little confusing

00:48:59 ◼   ► at first. I got stuck myself a couple of times to navigate the home screen because it can

00:49:06 ◼   ► be a little different to pan around and then you gotta click the

00:49:10 ◼   ► click wheel to return to the watch face and then you gotta activate the

00:49:14 ◼   ► glances. It can be a little different coming from the iPhone and iPad

00:49:17 ◼   ► perspective because it's not the same iOS structure, the way that things are

00:49:22 ◼   ► laid out and arranged on screen. I think based on the limited time

00:49:32 ◼   ► that I had. It is going to be, and I'm talking personally, it is going to be

00:49:39 ◼   ► useful for me when it comes to exercises, when it comes to tracking my daily

00:49:44 ◼   ► physical activity and I cannot wait to see how developers will plug into these

00:49:50 ◼   ► new features, you know, the heart rate, the activity monitoring and the way that

00:49:55 ◼   ► you can use an iPhone app as a back end and sync specific subset of

00:50:01 ◼   ► functionality and data back to the phone. What I tried was...

00:50:07 ◼   ► I didn't get a demo of the communication features because I focused on the

00:50:12 ◼   ► home screen, notifications and the fitness stuff. So it was really... I mean I

00:50:19 ◼   ► guess I have big hands and big fingers, I don't know, but it felt really small to

00:50:24 ◼   ► me even the the 42 version and so that was kind of off-putting

00:50:30 ◼   ► I wasn't expecting that and touching the icons on the home screen is also quite

00:50:37 ◼   ► strange because like the way that you pan around and zoom and use the click

00:50:42 ◼   ► wheel it's kind of I don't know it felt different to me but I think also the

00:50:47 ◼   ► sensor is super cool that you have in the back of the device. Apple

00:50:53 ◼   ► People didn't let me exchange the band on my own.

00:50:57 ◼   ► They told me they were taking care of changing the bands for me.

00:51:02 ◼   ► Not sure why they didn't want me.

00:51:03 ◼   ► I saw the bloggers saying that the Apple representatives didn't let them change the bands just yet.

00:51:12 ◼   ► Probably because they don't want to see, you know, don't want to make people try the mechanism,

00:51:16 ◼   ► I don't know.

00:51:17 ◼   ► I saw a Panzarin tweet that he mentioned and he wrote about the port that's in there.

00:51:27 ◼   ► He says that he was able to confirm that the ones that are in the demo unit still had that

00:51:31 ◼   ► port in them.

00:51:33 ◼   ► And he doesn't, maybe they've still got it in their diagnostics port and they'll be coming

00:51:38 ◼   ► out in the shipping version so they didn't want you to see that maybe.

00:51:41 ◼   ► That makes sense.

00:51:42 ◼   ► So it was smaller than I was expecting.

00:51:45 ◼   ► The screen looks gorgeous, very colourful, very high quality I guess.

00:51:51 ◼   ► I'm really excited about the fitness features and getting reminders on my wrist when I'm

00:51:56 ◼   ► walking or exercising in general.

00:51:59 ◼   ► I think it'll be a big deal for people who want to keep track of these sort of things.

00:52:03 ◼   ► But also I think for...

00:52:04 ◼   ► So I couldn't get a demo of the communication features, but based on what I saw on stage

00:52:09 ◼   ► it feels really intimate in the way that you talk to people and interact with close friends

00:52:15 ◼   ► and family, I think it'll be an interesting addition to the iOS lineup.

00:52:22 ◼   ► I think it'll be, I mean I still don't know, will I use my phone less, will I still use

00:52:29 ◼   ► my iPhone just as much as I'm using it now, will I do some tasks on the watch.

00:52:35 ◼   ► We were, I was talking to Jason at lunch and all these apps that are promising to do all

00:52:41 ◼   ► the things that you can do on a phone now on a watch, I'm very skeptical of those kinds

00:52:46 ◼   ► of apps.

00:52:47 ◼   ► I do want to see apps that do only some stuff on the watch because it makes sense to put

00:52:53 ◼   ► that kind of functionality on the watch.

00:52:56 ◼   ► So we'll see.

00:52:57 ◼   ► But yeah, from a hardware perspective, much smaller and the Milanese loop is super fashionable

00:53:04 ◼   ► and really premium feeling overall.

00:53:09 ◼   ► Thank you Federico.

00:53:10 ◼   ► And thank you for joining us today.

00:53:13 ◼   ► Thank you guys for having me.

00:53:15 ◼   ► Surprise!

00:53:16 ◼   ► It's great to talk to you even though you've shortened my life expectancy a little bit.

00:53:21 ◼   ► I'm sorry.

00:53:23 ◼   ► And I'm very happy that you were there and I'm very excited to talk to you on Connected

00:53:28 ◼   ► this week.

00:53:29 ◼   ► Me too.

00:53:30 ◼   ► About the experience and some of the things that you've gotten up to today, which I cannot

00:53:37 ◼   ► wait to hear all these stories.

00:53:39 ◼   ► I said it was a little bit like going beyond the set of a TV show or something.

00:53:43 ◼   ► Federico said earlier today it's like seeing everybody from Twitter in person.

00:53:48 ◼   ► Real life Twitter.

00:53:49 ◼   ► It was weird.

00:53:51 ◼   ► Yeah.

00:53:52 ◼   ► So Federico Vittucci, where can people, where can they find you?

00:53:56 ◼   ► They've never heard from you before.

00:53:57 ◼   ► Please not at the airport today.

00:53:58 ◼   ► No.

00:53:59 ◼   ► They wanted to do it yesterday.

00:54:00 ◼   ► Don't come looking for him.

00:54:01 ◼   ► Don't come looking for me, please.

00:54:02 ◼   ► I'm super tired.

00:54:04 ◼   ► They can find me on Twitter, V-I-T-I-C-C-I, that's @Vittici,

00:54:08 ◼   ► and my website that I, I guess I run,

00:54:12 ◼   ► with other people, that's maxsories.net,

00:54:15 ◼   ► and that's the two places where you can find me.

00:54:18 ◼   ► - And the connected podcast and virtual podcast.

00:54:20 ◼   ► - Oh yeah, I'm sorry.

00:54:21 ◼   ► I just take it for granted. - All the great shows.

00:54:23 ◼   ► - All the great shows.

00:54:25 ◼   ► - On Relay FM. - Yes.

00:54:27 ◼   ► - Including this one now.

00:54:29 ◼   ► You know, this is the first time that Federico and I

00:54:31 ◼   ► have been on a podcast together.

00:54:33 ◼   ► just together in general.

00:54:35 ◼   ► - Well, that's true too,

00:54:36 ◼   ► but I've been on the prompt and connected,

00:54:39 ◼   ► but only when you weren't there.

00:54:40 ◼   ► - That's right.

00:54:42 ◼   ► That's right. - I know.

00:54:43 ◼   ► So I had to get him to California to make it happen.

00:54:45 ◼   ► - If you're not had him on Clockwise yet.

00:54:47 ◼   ► - And, but you know, we haven't.

00:54:48 ◼   ► Oh, we should do that.

00:54:50 ◼   ► Oh, that's a good idea.

00:54:52 ◼   ► Hmm.

00:54:54 ◼   ► We're, Clockwise is branching out.

00:54:55 ◼   ► We have all these European people on Clockwise now.

00:54:57 ◼   ► - Yeah, 'cause the time works very well for us.

00:54:59 ◼   ► - 'Cause the time really works well for that.

00:55:01 ◼   ► That's true.

00:55:01 ◼   ► That's very true.

00:55:03 ◼   ► No, this has been great. It's been a real treat.

00:55:06 ◼   ► Everybody has been excited to meet Federico.

00:55:09 ◼   ► I've been really enjoying the introductions where I say,

00:55:11 ◼   ► "Oh, have you met Federico Medici?

00:55:13 ◼   ► Here he is. He's really here."

00:55:14 ◼   ► Jason has been super awesome.

00:55:16 ◼   ► You have been super awesome with all your advice and messages,

00:55:21 ◼   ► and everybody has been so kind.

00:55:23 ◼   ► Well, don't forget my live blogging of your entire day

00:55:26 ◼   ► that I have been completing.

00:55:28 ◼   ► It was amazing. Everybody was super kind.

00:55:30 ◼   ► And yeah, I had a great time here.

00:55:33 ◼   ► And now I'll go back to Italy.

00:55:35 ◼   ► Hopefully it'll be a smooth flight back.

00:55:37 ◼   ► - You can take a nice long rest on the plane.

00:55:41 ◼   ► - Yeah.

00:55:42 ◼   ► - All right, well, so here's,

00:55:43 ◼   ► this is the weird thing that's gonna happen.

00:55:44 ◼   ► We are going to break, let Federico go,

00:55:48 ◼   ► and then we will resume upgrade.

00:55:51 ◼   ► And those of you listening on the podcast,

00:55:55 ◼   ► we'll never know that there was a delay in between.

00:55:58 ◼   ► Alright Myke, I'll see you on the other side.

00:56:00 ◼   ► - Okay.

00:56:01 ◼   ► - Okay, so Federico is gone.

00:56:03 ◼   ► - It was a pleasure having him.

00:56:06 ◼   ► - It was, but he's gone now.

00:56:08 ◼   ► He's gone to the airport and I've gone home

00:56:10 ◼   ► and an upgrade continues.

00:56:13 ◼   ► - It does, so we should talk about the watch then.

00:56:15 ◼   ► So, this is, you know, everybody's seen the video before,

00:56:20 ◼   ► but this is also your second time having a demo.

00:56:25 ◼   ► I mean, my assumption is the demo

00:56:28 ◼   ► that you've got yourself today

00:56:31 ◼   ► has been more comprehensive than the demo

00:56:33 ◼   ► that you had previously?

00:56:34 ◼   ► - Well, it wasn't the don't touch.

00:56:37 ◼   ► The previous demo was you could put a watch on your wrist

00:56:44 ◼   ► that was running in a loop of like samples, no interaction.

00:56:49 ◼   ► And then an Apple employee had one

00:56:53 ◼   ► and they would go through a script

00:56:54 ◼   ► of sort of, you could do this and you could do this.

00:56:57 ◼   ► But it was very much like you couldn't get them off the path

00:56:59 ◼   ► because there was stuff they just didn't want to show

00:57:01 ◼   ► and that wasn't ready and that things would crash

00:57:03 ◼   ► or break or whatever.

00:57:04 ◼   ► This time when they put the watch on your wrist,

00:57:09 ◼   ► they still told you what you could do, but you could do it.

00:57:14 ◼   ► So it was a little more advanced.

00:57:17 ◼   ► There are definitely further along than it was.

00:57:19 ◼   ► So a little more sense of it.

00:57:21 ◼   ► I mean, it was very similar to the,

00:57:24 ◼   ► I've seen it before.

00:57:25 ◼   ► So it was not new to me.

00:57:27 ◼   ► I'm glad it's close, but it wasn't new.

00:57:32 ◼   ► For somebody like Federico,

00:57:33 ◼   ► who had never seen it in person,

00:57:35 ◼   ► I think that was a really valuable thing.

00:57:38 ◼   ► For the rest of us, we've sort of seen it before.

00:57:40 ◼   ► It definitely is not, it looks bigger, I think.

00:57:43 ◼   ► I think it's bigger in people's minds

00:57:45 ◼   ► than it will be on their wrists.

00:57:46 ◼   ► I guess I could put it that way.

00:57:48 ◼   ► I think, and as somebody who's been wearing a pebble,

00:57:51 ◼   ► it doesn't look that big.

00:57:53 ◼   ► It's not that big.

00:57:54 ◼   ► Even the big one is not a huge one.

00:57:57 ◼   ► It's not big.

00:57:58 ◼   ► And they're pretty.

00:58:00 ◼   ► I was gonna say this when we were talking with Federico.

00:58:03 ◼   ► Apple has for years now,

00:58:06 ◼   ► since the big Bob Mansfield days, I think,

00:58:08 ◼   ► Apple has prided itself on its metal work.

00:58:13 ◼   ► They've had videos with Johnny Ive or with Bob Mansfield,

00:58:18 ◼   ► where they talk about the enclosures of MacBooks

00:58:21 ◼   ► and the unibody MacBooks and all that,

00:58:25 ◼   ► Apple really thinks one of its key attributes

00:58:30 ◼   ► that it has over its competition

00:58:33 ◼   ► is its ability to really understand materials.

00:58:37 ◼   ► And you see it in the two videos they showed in the event

00:58:40 ◼   ► and the other one they put on the website

00:58:41 ◼   ► about the materials that make up the watch.

00:58:45 ◼   ► They're really proud of that.

00:58:46 ◼   ► But at the same time, you feel it in the products.

00:58:50 ◼   ► the materials they use on their products,

00:58:54 ◼   ► on iPhones and iPads, on Macs,

00:58:57 ◼   ► and especially on this new MacBook,

00:58:58 ◼   ► and on the watch, they're extremely high quality,

00:59:03 ◼   ► made extremely well.

00:59:05 ◼   ► And the watch, you know, you wear it, you look at it,

00:59:08 ◼   ► you can tell.

00:59:09 ◼   ► This is, you know, not to bring a pebble again,

00:59:12 ◼   ► but it's a nice product, but the hardware,

00:59:16 ◼   ► you know, it's pedestrian hardware.

00:59:18 ◼   ► It's fine, but Apple's playing a different game from Pebble,

00:59:22 ◼   ► and you can see it.

00:59:23 ◼   ► So the advantage of seeing that watch in person,

00:59:25 ◼   ► not only do you get to gauge the size of it,

00:59:26 ◼   ► but you get to look at the metal and how it's been built.

00:59:30 ◼   ► And that's something, that's a skill that Apple has.

00:59:33 ◼   ► We talk about the combination of hardware and software

00:59:36 ◼   ► and their clever hardware design,

00:59:37 ◼   ► but their materials and machining and all those things

00:59:41 ◼   ► that go into that finished product,

00:59:43 ◼   ► they're really good at that too.

00:59:45 ◼   ► And the watch is a really great example of it,

00:59:46 ◼   ► there's not a lot of hardware there so it needs to be really good and the watch

00:59:49 ◼   ► looks and feels you know really good you can you can make some style judgments

00:59:54 ◼   ► about it I know I've heard some people say that they think that the Apple watch

00:59:57 ◼   ► looks ugly fair enough but it is made with it is purpose-built it is made with

01:00:02 ◼   ► a lot of care and it is beautiful in that way I want to come back to this in

01:00:08 ◼   ► a second I want to talk about those videos but I want to go back to the

01:00:12 ◼   ► MacBook again talking about machining and we didn't really talk about this the

01:00:19 ◼   ► things that they're doing inside of that computer it's like witchcraft like yeah

01:00:27 ◼   ► like the logic board and the stuff they're doing a battery and the terrace

01:00:31 ◼   ► the terrorist batteries right it's insane it is insane I had that thought

01:00:36 ◼   ► of like how do you so then you need a battery replacement or something it's

01:00:40 ◼   ► It's like, well, there's a custom, well, you go into the Apple store and there's a custom

01:00:45 ◼   ► battery that they'll order or that they have on hand that they put in there, part seven

01:00:52 ◼   ► that goes in that corner.

01:00:54 ◼   ► But that's how you do it.

01:00:56 ◼   ► This is the thing about Apple, is Apple is not a company that's taking stock parts off

01:01:02 ◼   ► of a parts list and putting them together and saying, "Look, we made a computer."

01:01:06 ◼   ► And in fact, Apple of today is not even playing the same game as Apple of five or ten years

01:01:12 ◼   ► ago, where there's so much that they do that's original.

01:01:18 ◼   ► And that allows them to push the categories that they're in forward.

01:01:22 ◼   ► And it's amazing to see that that logic board on that MacBook is super tiny.

01:01:30 ◼   ► I mean, there's nothing to it.

01:01:31 ◼   ► It's a whole computer on this little tiny thing.

01:01:34 ◼   ► And then I love what Apple said about it, what Phil Schiller said about it, which is,

01:01:39 ◼   ► you know, what do we do with the rest of it?

01:01:40 ◼   ► Fill it with batteries.

01:01:41 ◼   ► What are we going to ship a product full of air?

01:01:44 ◼   ► No, we want it full of battery.

01:01:46 ◼   ► That was my favorite line.

01:01:48 ◼   ► Yeah.

01:01:49 ◼   ► And it makes sense that you would, and they did.

01:01:51 ◼   ► To the greatest degree possible, every other space in that entire thing is just battery.

01:02:00 ◼   ► So back to the watches.

01:02:04 ◼   ► girlfriend arrived home I was watching I was watching the the event on like on

01:02:09 ◼   ► like the TV that I use for the Mac Pro. Oh right. And so it was nice to watch

01:02:15 ◼   ► the videos that they were showing especially because they just started

01:02:19 ◼   ► showing like the way you know the sort of the vignettes that they have for each

01:02:23 ◼   ► material and they only showed the steel and aluminum videos I believe and she

01:02:29 ◼   ► kind of came in and she's just watching it I was like the level of care they put

01:02:34 ◼   ► in CDC videos, nobody else will do this.

01:02:37 ◼   ► - We were talking about that at lunch.

01:02:39 ◼   ► I think I had that thought while I was watching them

01:02:42 ◼   ► that I wonder who they hire to direct those

01:02:45 ◼   ► because that looked to me like world-class A-level

01:02:49 ◼   ► like commercial director or maybe documentary director.

01:02:54 ◼   ► But that is not like industrial films

01:02:58 ◼   ► that they show in high schools.

01:03:00 ◼   ► That was like filmmaking.

01:03:02 ◼   ► the shots of the metalwork and stuff were artful and beautiful, which is crazy. That's a crazy

01:03:11 ◼   ► level of detail. It's totally unnecessary. Totally unnecessary, but amazing. -The Ive piece

01:03:19 ◼   ► in the New Yorker suggested that they were doing the previous watch videos in-house. Do you think

01:03:25 ◼   ► that there's a chance that there's maybe somebody who works in the design team now whose job it is

01:03:31 ◼   ► to make these videos and they've hired a filmmaker?

01:03:33 ◼   ► - I don't know.

01:03:35 ◼   ► I don't know if it is.

01:03:36 ◼   ► It felt much more like a, much more stylish than,

01:03:40 ◼   ► but this wasn't the Johnny Ive

01:03:42 ◼   ► sits in a white room kind of video.

01:03:44 ◼   ► It was a different kind of video.

01:03:45 ◼   ► And if that's an in-house person, then yeah,

01:03:48 ◼   ► I think that person or the people who built this

01:03:50 ◼   ► are very talented because that's what it felt like to me.

01:03:52 ◼   ► I noticed how good it looked

01:03:55 ◼   ► and how it really didn't need to look that good

01:03:58 ◼   ► and be that attractive.

01:04:00 ◼   ► and I thought, you know, this is the kind of thing where they hire an A-list commercial

01:04:05 ◼   ► director or a photographer or somebody who also does commercials, somebody who is just

01:04:12 ◼   ► really talented at this sort of thing. Because it was, yeah, it was much more artful and

01:04:16 ◼   ► beautiful piece of work than a thing about the metal that goes into a watch ever needs

01:04:23 ◼   ► to be.

01:04:24 ◼   ► David: Johnny's role in these product introduction videos seems to be increasing.

01:04:28 ◼   ► - Yeah, I think they've decided that he is the narrator

01:04:32 ◼   ► of the product creation experience at Apple,

01:04:36 ◼   ► really for lack of a better way to phrase it.

01:04:38 ◼   ► That if you're creating this,

01:04:40 ◼   ► I always used to say that Steve Jobs

01:04:41 ◼   ► was doing like technological advancement

01:04:44 ◼   ► live on stage as a stage show, which is not true,

01:04:47 ◼   ► but that was like how you felt in a Steve Jobs keynote

01:04:49 ◼   ► was like, and we just invented this thing and here it is,

01:04:53 ◼   ► which is, you know, the work of doing that is long

01:04:55 ◼   ► and boring and to make it exciting,

01:04:58 ◼   ► you need that showmanship.

01:04:59 ◼   ► I think that maybe the Johnny Ive videos

01:05:01 ◼   ► are like a different version of that.

01:05:04 ◼   ► They don't have Steve anymore, but they've got Johnny Ive.

01:05:06 ◼   ► And he is, doesn't want to be live on stage,

01:05:08 ◼   ► but he's pretty good at doing those videos.

01:05:11 ◼   ► And it captures some of that mystique.

01:05:13 ◼   ► It captures some of that only Apple kind of approach,

01:05:18 ◼   ► as well as telling a story about a way

01:05:22 ◼   ► that they're very different.

01:05:23 ◼   ► So I think it's an interesting way

01:05:24 ◼   ► to spin that same idea, that you're trying to communicate

01:05:27 ◼   ► these things that are probably not gonna be interesting

01:05:32 ◼   ► in some other format, and how do you make them more exciting?

01:05:36 ◼   ► And one of the ways is you have these,

01:05:38 ◼   ► you built this visual language

01:05:40 ◼   ► for these white room kind of videos,

01:05:42 ◼   ► and you've got Johnny Ive narrating it,

01:05:44 ◼   ► and he brings some weight to it as the,

01:05:46 ◼   ► Mr. Design Genius tells you why this product is awesome.

01:05:51 ◼   ► I mean, that's a good, that's good for Apple

01:05:55 ◼   ► to have that kind of thing that it can play.

01:05:57 ◼   ► So I do think they're kind of coming into their own

01:05:59 ◼   ► as a standard way where Johnny will explain

01:06:03 ◼   ► the thinking behind the product and why,

01:06:06 ◼   ► and it's always too, why we put so much extra work into it.

01:06:09 ◼   ► We reinvented keyboards so that we can make the keyboard

01:06:13 ◼   ► in the MacBook with this stainless steel thing here

01:06:16 ◼   ► and this butterfly thing here.

01:06:17 ◼   ► I mean, Apple loves telling those kinds of stories

01:06:20 ◼   ► And the Jonathan Ive videos are a very good way

01:06:22 ◼   ► to tell the stories, I think.

01:06:23 ◼   ► - Yeah, like they mentioned in the MacBook introduction,

01:06:27 ◼   ► they spoke about it a little bit,

01:06:30 ◼   ► I can't remember the exact words,

01:06:32 ◼   ► but just about the amount of invention

01:06:34 ◼   ► that has to occur for a product like this to exist.

01:06:37 ◼   ► Like every piece has to be reinvented.

01:06:39 ◼   ► Like that's how you create something like that.

01:06:41 ◼   ► - Yeah, yeah.

01:06:42 ◼   ► And not many companies doing that right now.

01:06:46 ◼   ► And Apple knows it.

01:06:47 ◼   ► And Apple knows that that's how they're different,

01:06:49 ◼   ► is by having these things, not just the, like I said,

01:06:52 ◼   ► this loving, you know, material science kind of stuff

01:06:56 ◼   ► that they do.

01:06:57 ◼   ► Also the things like the custom logic boards

01:06:59 ◼   ► and things like that.

01:07:00 ◼   ► I mean, that's what makes Apple, Apple.

01:07:03 ◼   ► - Yeah, 'cause like why would you?

01:07:05 ◼   ► - Yeah.

01:07:05 ◼   ► - Why would you do that?

01:07:07 ◼   ► But they do.

01:07:08 ◼   ► - Because you're never satisfied

01:07:09 ◼   ► and you wanna make it, you know,

01:07:11 ◼   ► that much thinner or that much better.

01:07:12 ◼   ► And I love that Apple's got that drive.

01:07:14 ◼   ► That will, you know, when I was ranting earlier

01:07:17 ◼   ► about the new MacBook is not for a lot of people,

01:07:22 ◼   ► and it may be pushing it a little too far

01:07:24 ◼   ► like the original MacBook Air.

01:07:26 ◼   ► That's true, but that's a side effect

01:07:29 ◼   ► of being unsatisfied with things the way they are

01:07:33 ◼   ► and always trying to push forward,

01:07:35 ◼   ► which is something I really admire

01:07:36 ◼   ► about Apple's approach to product design,

01:07:38 ◼   ► that they are always trying to do that crazy next thing,

01:07:42 ◼   ► and they're never really satisfied with where they are.

01:07:44 ◼   ► And sometimes, yeah, that leads to kind of weird,

01:07:46 ◼   ► crazy products, but it also drives them to innovate, and that's the stuff that

01:07:53 ◼   ► pushes not only their products forward, but a lot of times is influential in

01:07:56 ◼   ► pushing the whole, you know, whatever category it is forward. It's like a

01:08:01 ◼   ► relentless march forward, like it's just part of that, right? That's what it is

01:08:05 ◼   ► that drives them to do this. They just will keep, keep pushing, keep pushing, keep

01:08:08 ◼   ► pushing. Yeah. Did you find out, or have you come across any additional

01:08:14 ◼   ► information about the watch that has intrigued you in any way?

01:08:20 ◼   ► Oh, uh, the thing that intrigued me the most

01:08:24 ◼   ► is probably the price because I really had

01:08:27 ◼   ► talked myself into thinking that the Apple Watch

01:08:31 ◼   ► collection also I- I'll pause for a moment to say I laughed when they

01:08:36 ◼   ► said, uh, when Tim Cook described the formation of these three different

01:08:40 ◼   ► product lines as "curation". We curated the watch into these

01:08:44 ◼   ► different lines. Really? Curated is the word you're looking for there? I guess that

01:08:47 ◼   ► means we pick what bands go with what watches?

01:08:51 ◼   ► It was just such the wrong word. Like, yeah, it was like, oh, there were all these

01:08:58 ◼   ► watches that existed in the world and then we brought them together and got

01:09:02 ◼   ► rid of the ones we didn't like. No, no, no, no, they're all yours. You make them all.

01:09:07 ◼   ► It's a very peculiar word and I think it's because they've kind of boxed

01:09:12 ◼   ► themselves into a corner of the words they can use by taking the word "edition"

01:09:17 ◼   ► and then also by calling them, calling one of the collections "Apple Watch". Like

01:09:23 ◼   ► I feel like that they've ended up with the naming that they've chosen they've

01:09:26 ◼   ► put themselves where it actually makes it very difficult to describe what's

01:09:30 ◼   ► what. I think that's, they kind of found themselves in this weird naming

01:09:36 ◼   ► problem. But so tell me what you think about the pricing then. So I was really

01:09:40 ◼   ► happy that the Apple Watch was less than I thought.

01:09:45 ◼   ► But then I walked into the demo room and I looked at them

01:09:51 ◼   ► and I thought, you know, the Apple Watch blank,

01:09:56 ◼   ► the stainless steel one, it's this shiny stainless steel.

01:09:58 ◼   ► It reminds me of a back of an iPod, the early iPods,

01:10:01 ◼   ► you know, those shiny stainless steel backs

01:10:03 ◼   ► where they get covered in fingerprints and stuff.

01:10:06 ◼   ► And then I looked at the amortized aluminum

01:10:10 ◼   ► that's got as the materials video said, a satin finish,

01:10:14 ◼   ► aluminum with a satin finish.

01:10:16 ◼   ► And I thought, I actually liked that better.

01:10:21 ◼   ► So now I don't know.

01:10:23 ◼   ► Now I kind of think the sport looks better.

01:10:27 ◼   ► Although the space black of the Apple Watch,

01:10:32 ◼   ► nameless, looks pretty slick too.

01:10:36 ◼   ► So I don't know.

01:10:36 ◼   ► I don't like that rubber band,

01:10:38 ◼   ► which, you know, fluoro elastomer, fluoro elastomer.

01:10:43 ◼   ► I don't like that one, so I don't know what I'm gonna do.

01:10:46 ◼   ► But I like that the middle one is cheaper,

01:10:49 ◼   ► and I'm just not sure if I want a shiny,

01:10:51 ◼   ► stainless steel watch.

01:10:52 ◼   ► - So this might be something you're not yet aware of,

01:10:56 ◼   ► but there are a whole selection of straps

01:11:00 ◼   ► that you can buy on the Apple Store.

01:11:03 ◼   ► They're basically selling them all.

01:11:05 ◼   ► - They are selling them all.

01:11:07 ◼   ► "Oh, that's good." Well, that was what I was saying,

01:11:10 ◼   ► and people were doubting me and thinking.

01:11:11 ◼   ► I had people asking, like, "Oh, Apple will just make them

01:11:14 ◼   ► that they're not compatible or something like that."

01:11:16 ◼   ► I can't see that. I can't see that happening.

01:11:20 ◼   ► - Yeah, so basically what they have is

01:11:22 ◼   ► there are certain SKUs that you can buy.

01:11:25 ◼   ► Like, for example, with the Spult,

01:11:26 ◼   ► you can only pick up the fluoroelastomer bands,

01:11:30 ◼   ► but they have a selection on the store,

01:11:32 ◼   ► and it's got all the bands there, and you click through,

01:11:35 ◼   ► and it doesn't tell you that they can only be used

01:11:37 ◼   ► certain watches. So the just the perceived notion is that you can use it

01:11:42 ◼   ► and I've seen people, some journalists and people tweeting that they have they

01:11:46 ◼   ► had they confirmed with Apple that you can use any strap on any watch.

01:11:53 ◼   ► Yeah, which I think...

01:11:55 ◼   ► The ones that are missing here are there's none of the

01:11:57 ◼   ► edition ones which you know also makes sense.

01:11:59 ◼   ► Right, right which actually is the way

01:12:01 ◼   ► that they described it on stage was these are special limited edition watches with special

01:12:08 ◼   ► super high quality materials. Although the Milenase Loop, I was impressed that you can just go ahead

01:12:23 ◼   ► and buy that. I mean it's 150 bucks but that's what you got to do. I think right now if I were

01:12:28 ◼   ► gonna say I'm placing an order I would probably place an order for the sport

01:12:34 ◼   ► with with a leather band but I don't that I would add on but I don't know

01:12:42 ◼   ► which leather band probably the black classic the classic buckle I think so

01:12:51 ◼   ► yeah I have a lot more looking at these pages to go before before I'm even

01:12:57 ◼   ► nearly at the point where I have any idea what I'm ordering yet.

01:13:00 ◼   ► Nearly every watch that I own is or have ever owned has had a

01:13:05 ◼   ► since I had a Casio keyboard or Casio calculator watch with a plastic strap

01:13:10 ◼   ► since then they've pretty much all been black leather or

01:13:13 ◼   ► it in the case of one it was brown leather strap

01:13:17 ◼   ► but that was that was always sort of like that that meant watch to me

01:13:21 ◼   ► and in fact my dad my dad gave me his Rolex

01:13:25 ◼   ► and it came with this metal link band and I just, I hate metal link bands, so I actually have a

01:13:30 ◼   ► leather band for that, even though I'm sure that the right thing to do would be to pay hundreds and

01:13:34 ◼   ► hundreds of dollars to fix the broken links in the metal band, but I would never wear it because

01:13:39 ◼   ► I hate wearing watches with metal bands, so we'll see. I'm looking forward to it, but that's good. I

01:13:45 ◼   ► think it would have been crazy for Apple to sort of say, "We're only selling certain bands with

01:13:50 ◼   ► certain models. I get the curation part of it, pardon the expression of like, "Well,

01:13:56 ◼   ► the sport edition comes with a sport band, period. We're not gonna make it more complicated

01:13:59 ◼   ► than that, and if you want to buy another band, go buy another band, but we're not gonna

01:14:04 ◼   ► have you build to order your watch with 80 different band choices, because that's too

01:14:08 ◼   ► crazy." So, fair enough.

01:14:11 ◼   ► So, battery life. This is, we have more information on battery life, well we have some information

01:14:19 ◼   ► where previously we had none. What's your take on the battery life?

01:14:25 ◼   ► Well, they had to do a day. So I wrote two things after we talked last week, I wrote

01:14:32 ◼   ► two things on the Apple Watch, one for Macworld and one for iMore. And on the iMore one, which

01:14:39 ◼   ► my list of like things that the Apple Watch needs to do. One of them was, it needs to

01:14:43 ◼   ► last all day. Doesn't need to last two days, but it needs to last all day. And they said

01:14:47 ◼   ► 18 hours, which should be enough for most people, I think Tim Cook said. And 18 hours,

01:14:52 ◼   ► how do you get that number? I'm sure they've got some sort of algorithm that they use,

01:14:56 ◼   ► some sort of testing suite that they use, which is it's for every hour, it's this much

01:15:00 ◼   ► of this and this much of that. And, you know, just like trying to emulate, probably based

01:15:04 ◼   ► on actual user data what the average day is for an average Apple Watch user. They've got

01:15:09 ◼   ► a lot of user data now. If they've truly got a thousand people at Apple wearing these things,

01:15:13 ◼   ► they've got a lot of user data.

01:15:14 ◼   ► I can tell you actually what they think it is.

01:15:17 ◼   ► Oh yeah? Okay.

01:15:18 ◼   ► Because they've got a page as an apple.com/watch/battery page.

01:15:24 ◼   ► We make a great team. The guy who's looking at all the web pages and the guy who just

01:15:27 ◼   ► went to the event and doesn't know anything about what's on the internet. This is perfect.

01:15:31 ◼   ► This is the reason why I turned down all the invitations that I get.

01:15:34 ◼   ► Yes, I can be here with my finger on the pulse. You're needed.

01:15:37 ◼   ► All day battery life up to 18 hours. Testing conducted by Apple in March of

01:15:42 ◼   ► 2015 using pre-production Apple Watch and software paired with an iPhone using pre-production software.

01:15:48 ◼   ► All day battery life is based on 18 hours with the following use. 90 time checks, 90 notifications,

01:15:55 ◼   ► 45 minutes of app use and a 30 minute workout with music playback from Apple Watch via Bluetooth

01:16:01 ◼   ► over the course of 18 hours.

01:16:04 ◼   ► Battery life varies by use, configuration,

01:16:06 ◼   ► and many other factors.

01:16:07 ◼   ► Actual results may vary.

01:16:09 ◼   ► - I think that's pretty good.

01:16:11 ◼   ► I think that's pretty good.

01:16:13 ◼   ► - And then they have a couple of other things,

01:16:14 ◼   ► like how much talk time you can get,

01:16:17 ◼   ► how much audio, how much watch.

01:16:20 ◼   ► And one of the things that I find really interesting,

01:16:22 ◼   ► or two things actually, sorry, charge time.

01:16:25 ◼   ► It takes about one and a half hours to charge it to 80%,

01:16:28 ◼   ► and two and a half hours to 100%,

01:16:30 ◼   ► which I think they're pretty fair.

01:16:32 ◼   ► I mean, if it-- - I agree.

01:16:34 ◼   ► - I have no problem with it taking an hour and a half

01:16:38 ◼   ► to charge at 80%, like that's great.

01:16:42 ◼   ► You just sit it down. - Clearly the use case

01:16:44 ◼   ► is you go to bed and you take it off and charge it.

01:16:48 ◼   ► That's the use case and that makes sense.

01:16:50 ◼   ► - The 42 millimeter typically experiences

01:16:52 ◼   ► longer battery life, it's on the page as well.

01:16:54 ◼   ► - Yeah, I think, and so I think they made it.

01:16:58 ◼   ► We'll see whether those models really match reality, but I bet you they're pretty close.

01:17:02 ◼   ► I bet they have a pretty good idea of this and how it gets used.

01:17:07 ◼   ► And that's good because it doesn't need to last all day.

01:17:11 ◼   ► Your watch cannot die because it's four in the afternoon.

01:17:15 ◼   ► No, it cannot do that.

01:17:18 ◼   ► So they have to make it that way or that product's a failure if it doesn't last all day.

01:17:23 ◼   ► So I think they made it last all day.

01:17:25 ◼   ► I think that's great.

01:17:26 ◼   ► I think that's great to hear.

01:17:28 ◼   ► And who knows what kind of things?

01:17:30 ◼   ► Well, we may find out what kind of things they've done in the software

01:17:33 ◼   ► in order to get it to work like that, but they had to do it.

01:17:38 ◼   ► That's a number they had to hit. It had to last all day.

01:17:40 ◼   ► - My personal history with Apple battery estimation has always been good,

01:17:46 ◼   ► so I'm going to give them the benefit of the doubt

01:17:51 ◼   ► and say that I'm going to believe this.

01:17:54 ◼   ► Yeah, those numbers are real. I actually, I don't know if he worked on this one or not, but

01:18:01 ◼   ► I'll put it this way. People I have worked with in the past who worked at Macworld and MacUser in the

01:18:08 ◼   ► labs now work at Apple, and this is what they do, is they do product testing. But instead of

01:18:14 ◼   ► publishing the results on a website, they come up with what the tests are and they do the methodology

01:18:21 ◼   ► and they come up with the numbers and that helps inform how they market the battery life

01:18:25 ◼   ► and other things. And I don't know, literally don't know anything about what they've done

01:18:28 ◼   ► since they've gone on the inside, but I do know that there are a whole bunch of people who used to

01:18:31 ◼   ► do public tests for magazines and websites like Macworld and Macuser back in the day are now doing

01:18:39 ◼   ► that at Apple. These are professionals. They know what they're doing. These numbers, Apple is always

01:18:43 ◼   ► going to pick the numbers that reflect best on them, but they are not, Apple is not motivated to

01:18:49 ◼   ► make up bogus tests that are not matching the real world. And actually, for the last

01:18:54 ◼   ► few years, that's absolutely been the case, that Apple tries to pick fairly realistic

01:18:58 ◼   ► — again, reflecting positively on Apple, of course they're going to do that — but

01:19:02 ◼   ► fairly realistic tests of real world usage, so that they don't want to get in that game

01:19:08 ◼   ► where they claim that there's 15 hours of battery life, but that it turns out that everybody

01:19:13 ◼   ► knows it's only four. They try to avoid that, and they've done a pretty good job of making

01:19:18 ◼   ► their tests more realistic than they used to be. I did have a little gripe that

01:19:23 ◼   ► I just wanted to mention which is not with Apple it's with people. So Apple

01:19:30 ◼   ► said that all day battery life for the watch is 18 hours and they said that the

01:19:34 ◼   ► the new MacBook gets 10 hours of battery life and that's also they called it all

01:19:39 ◼   ► day battery life. Yes. And I've seen people say like oh how's that the same

01:19:43 ◼   ► two definitions of all day. I was like no it's all day for what you use them for.

01:19:47 ◼   ► for like a watch all day is whenever I'm awake.

01:19:52 ◼   ► A laptop is whenever I'm using a laptop,

01:19:55 ◼   ► which shouldn't be for every hour I'm awake.

01:19:57 ◼   ► - When I'm walking somewhere, I am not using my laptop,

01:20:00 ◼   ► but I don't take off my watch at any point during the day.

01:20:04 ◼   ► So they're different and yeah,

01:20:06 ◼   ► you use your laptop in a very different way

01:20:09 ◼   ► than you use your watch.

01:20:10 ◼   ► You gotta get people to the end of the day, right?

01:20:13 ◼   ► That's the, I mean, really your feet hit the floor

01:20:16 ◼   ► in the morning and you may be okay, you step out of the shower in the morning,

01:20:20 ◼   ► you get dressed and you put on your watch.

01:20:21 ◼   ► That should be the start of the clock.

01:20:23 ◼   ► And the end of the clock is it's the end of the day and you take off your

01:20:26 ◼   ► watch and click it into the little charger and then go to bed.

01:20:28 ◼   ► Can you make it from start to finish and Apple that's Apple's challenge.

01:20:33 ◼   ► And, uh, you know, they seem to think that they made it.

01:20:36 ◼   ► Um, availability.

01:20:40 ◼   ► So it seems that we're going to be getting pre-orders on April 10th with

01:20:45 ◼   ► availability on April 24th. The UK is included which is great news so I'll be

01:20:53 ◼   ► I'll be pre-ordering. And there's also going to be select Apple stores.

01:20:59 ◼   ► And I have seen, and I saw this fly by a couple of times on Twitter today,

01:21:04 ◼   ► I do not have a clarification on it just yet, that in the UK, in London, they

01:21:12 ◼   ► will be having the Apple Watch in the Selfridges department store as well so

01:21:18 ◼   ► you'll be able to go in and see them in person. Now I need to get that confirmed

01:21:23 ◼   ► but that would be very interesting if that was the case considering there are

01:21:28 ◼   ► two of the world's flagship stores and one of them is just a stone throwaway

01:21:34 ◼   ► but it would make sense because Selfridges is a world known department

01:21:39 ◼   ► store so it would be very sensible I think because as well the incredible

01:21:43 ◼   ► luxury so the way that I expect it to be is the additions are there and the other

01:21:47 ◼   ► the regular stores have the the other models what I going back to the

01:21:54 ◼   ► availability a little bit about the addition they said select Apple stores

01:21:58 ◼   ► limited edition I think Apple have answered the question of store redesign

01:22:02 ◼   ► there ain't gonna be one yeah I mean maybe there will be but it's not about

01:22:06 ◼   ► this. I think that's the way to do it. They don't need to redesign the stores because

01:22:10 ◼   ► they'll just, for the stores that have them, they'll just have a room in the back that

01:22:14 ◼   ► you go to by appointment like it's whatever. Yeah in the special stores. Yeah I think that's

01:22:20 ◼   ► right and I wouldn't surprise me if one day they're in, the additions are in high-end,

01:22:26 ◼   ► you know specific high-end jewelry stores or department stores, but Apple retail is

01:22:31 ◼   ► in lots of places and they're in the places where there's the most money so starting there

01:22:35 ◼   ► seems like a good idea. Yeah so we'll, I like what they're also going to do is

01:22:41 ◼   ► they're gonna have demo units from the 10th. This is the way it should be. I

01:22:45 ◼   ► think this makes a lot of sense for this product, is there'll be a pre-ordering

01:22:49 ◼   ► process and then a buying process and in between the two of them you'll be able

01:22:53 ◼   ► to go and try them on. Yeah, yeah, yeah. The pre-order, well the pre-order is

01:22:59 ◼   ► April 10th right? And that's when the try-on I think starts around then too.

01:23:04 ◼   ► But yeah, it's a good, it's trying, the try-on thing is good. That's gonna be, it's gonna be new for Apple to do that.

01:23:09 ◼   ► But you've got to do that.

01:23:10 ◼   ► You've got to get it on people's wrists and have them understand it before they put the money down for that.

01:23:15 ◼   ► They showed the table, right? Which is very similar to the table I think you've seen.

01:23:19 ◼   ► Yeah, it's the, it's the same table. They had it again today.

01:23:22 ◼   ► Although, you know, they had it with glass over it. But and then we saw that table at a, at a,

01:23:30 ◼   ► the event six months ago too. They are gonna be swamped. Just it's gonna be a nightmare in the stores.

01:23:38 ◼   ► That's a good problem for Apple to have I think. Yeah so I'm hoping that they'll do

01:23:43 ◼   ► pre-order for in-store pickup that's what I that that would be my my dream

01:23:47 ◼   ► scenario there. I have found with with Apple products delivery to be lacking in

01:23:55 ◼   ► some instances. I've had many problems in the past with things not getting delivered

01:23:59 ◼   ► because of demand on launch days and in courier companies just stop working at

01:24:04 ◼   ► some points in the day. You're lucky though, I don't think we

01:24:09 ◼   ► mentioned this earlier, you are one, unlike Federico, you are one of the nine

01:24:12 ◼   ► countries that will be getting the watch on day one. Yeah, I would have been

01:24:17 ◼   ► surprised if it would have been outside of the US. It wasn't my concern that if

01:24:24 ◼   ► if it was outside of the US would the UK be one? My concern was would it be outside of the US?

01:24:30 ◼   ► Right, right. But I was surprised that nine countries are getting it on day one and not just the US.

01:24:35 ◼   ► So that was something.

01:24:37 ◼   ► Because the UK has been part of the launch countries for a long time.

01:24:42 ◼   ► Or at least, you know, of the second round,

01:24:47 ◼   ► always in that one with the first round just being US and Canada or whatever.

01:24:52 ◼   ► So I'm yeah, I'm very I'm very happy that we're getting it

01:24:55 ◼   ► Yeah, that makes me makes me smile because that sucks to wait it's yeah, whatever it just it does

01:25:02 ◼   ► Now we have some ask upgrade

01:25:06 ◼   ► But I kind of have to two last questions and then we'll do some quickfire ask upgrade

01:25:12 ◼   ► Do you have any more thoughts about the design or overall about the Apple watch?

01:25:17 ◼   ► and

01:25:19 ◼   ► and what were your overall impressions

01:25:21 ◼   ► of how this keynote played out?

01:25:23 ◼   ► - I have my, let's see.

01:25:29 ◼   ► My only other thoughts about the design of the Apple Watch

01:25:32 ◼   ► is I'm interested in the fact

01:25:37 ◼   ► that there are these very specific bands

01:25:44 ◼   ► that they've created, and I'm not enough of a watch person

01:25:48 ◼   ► to have had the experience with lots and lots of bands.

01:25:50 ◼   ► Like I said, a traditional leather band

01:25:53 ◼   ► is about all I have used.

01:25:55 ◼   ► I'm struck by the fact that they all seem to have

01:25:58 ◼   ► clever ways of clasping.

01:26:00 ◼   ► And I suppose you get used to it,

01:26:04 ◼   ► but I had that moment where I thought to myself,

01:26:07 ◼   ► "Oh, the Apple Watch isn't good enough

01:26:09 ◼   ► to just have a regular band

01:26:11 ◼   ► that everybody knows how to use."

01:26:13 ◼   ► (laughs)

01:26:14 ◼   ► They are all a little bit clever.

01:26:16 ◼   ► And that's fine.

01:26:17 ◼   ► Maybe I will figure that out.

01:26:19 ◼   ► But like even the sport band, I'm like, you know,

01:26:21 ◼   ► you gotta kinda figure out which hole

01:26:23 ◼   ► there's the little thing and you push the little thing

01:26:25 ◼   ► into the hole and I don't know.

01:26:27 ◼   ► It just seemed kind of complicated to me.

01:26:29 ◼   ► And I thought that was kind of funny.

01:26:30 ◼   ► And it's like, I get that they're trying to make these

01:26:33 ◼   ► a special experience, but I think it takes

01:26:36 ◼   ► a little getting used to.

01:26:38 ◼   ► So every time I've had one of these Apple watches on,

01:26:40 ◼   ► it's been like a, like I have the Apple person,

01:26:43 ◼   ► they apply the watch to my wrist.

01:26:46 ◼   ► I thought, is this weird that none of us,

01:26:50 ◼   ► or at least me and I think some of the people around me,

01:26:54 ◼   ► couldn't put it on ourselves?

01:26:56 ◼   ► That it's odd enough that we had to have the expert

01:27:00 ◼   ► who's been trained in putting on our watch band

01:27:03 ◼   ► do that for us?

01:27:04 ◼   ► I don't know.

01:27:05 ◼   ► They're different than what I'm used to,

01:27:09 ◼   ► so it's gonna take some getting used to.

01:27:11 ◼   ► And the only other thing I would say is,

01:27:13 ◼   ► like I said earlier,

01:27:14 ◼   ► The stainless steel is really shiny.

01:27:20 ◼   ► The stainless steel space black is shiny black,

01:27:24 ◼   ► whereas the sport is that anodized aluminum,

01:27:27 ◼   ► so it's a satin finish and it's more matte.

01:27:31 ◼   ► And I like that.

01:27:33 ◼   ► And it makes me interested in that one,

01:27:37 ◼   ► which surprised me a little bit

01:27:40 ◼   ► 'cause I was thinking much more about the stainless.

01:27:42 ◼   ► The stainless is really beautiful too.

01:27:44 ◼   ► They all look, they look great.

01:27:45 ◼   ► They do definitely look beautifully manufactured.

01:27:48 ◼   ► And I think that Apple has worked hard

01:27:50 ◼   ► to make this a super high quality product

01:27:55 ◼   ► in terms of the manufacturing.

01:27:56 ◼   ► So that's about it.

01:27:57 ◼   ► - Interesting stuff.

01:27:59 ◼   ► Cool.

01:28:00 ◼   ► Why don't we thank our Ask Upgrade sponsor?

01:28:05 ◼   ► - Ah, yes.

01:28:06 ◼   ► - And I'll sort of, I'll fire these out at you.

01:28:08 ◼   ► - Okay.

01:28:09 ◼   ► Ask Upgrade is brought to you as always by,

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01:30:05 ◼   ► Listener Christian.

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01:30:13 ◼   ► that came straight from Listener Christian.

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01:31:03 ◼   ► good friend indeed. Okay, Mr. Jason Snow. Let's try and knock through some of these.

01:31:09 ◼   ► Mr. iMichael. I guess these are some of the answers to these questions are like I guess

01:31:16 ◼   ► it's gonna be what do we think rather than what do we know. Will HBO Go continue with

01:31:21 ◼   ► HBO Now around? Yes, they may be similar or the same but HBO Go is for subscribers to

01:31:28 ◼   ► HBO, and HBO Now is this over-the-top service. So I assume that they will be—that there's

01:31:37 ◼   ► sort of like, you can subscribe to HBO or you can subscribe to HBO Now, and HBO subscribers

01:31:42 ◼   ► also get HBO Go with it. You know, are there gonna be two different icons? I don't know.

01:31:47 ◼   ► Maybe? Maybe not. I don't know that part, but I feel like there's a differentiator there

01:31:52 ◼   ► between HBO Go, which is the mobile service for people who are buying the television subscription,

01:31:58 ◼   ► and then HBO Now is the unbundled, just HBO streaming. That's my guess.

01:32:03 ◼   ► That was from Brian. Rob asks, "Why no new Apple TV?"

01:32:08 ◼   ► We got a lot of old Apple TVs to move. We're going to cut the price and sell those out,

01:32:13 ◼   ► and then we'll make a new Apple TV later. That's my guess, is that there will probably

01:32:16 ◼   ► be a new Apple TV, a new interface, and that's coming, but whether it's because they've got

01:32:21 ◼   ► a lot of stock or whether because it's just not ready yet. I think the 69 whatever is

01:32:26 ◼   ► a 69 price point for the niche for the old Apple TV. I mean that kind of makes sense.

01:32:30 ◼   ► There are huge margins on that they can sell that because it's so it's been around so long

01:32:35 ◼   ► the margins have got to be pretty good and yeah they really need to be a new Apple TV

01:32:39 ◼   ► but not yet not yet maybe maybe soon it's a if I were Tim Cook I really wish that I

01:32:46 ◼   ► had made an Apple TV announcement today that was not just HBO and maybe I would be unhappy

01:32:51 ◼   ► with the person who was in charge of getting that new Apple TV out the door, or maybe not,

01:32:57 ◼   ► but they desperately need one, I think, just because they're falling behind their competitors.

01:33:01 ◼   ► But now they've got HBO on their side, so that's something.

01:33:05 ◼   ► Oh, Joe Steele asked a question.

01:33:07 ◼   ► Yeah, it's similar.

01:33:08 ◼   ► Like, are there any hardware changes to the TV at all?

01:33:12 ◼   ► Not my understanding, but I don't know any details, but it seems to me that it's just

01:33:17 ◼   ► whatever the last rev.

01:33:18 ◼   ► I mean, they've done a lot of stealth updates to that thing that are incredibly minor, but

01:33:23 ◼   ► yes, it is a two-plus-year-old box discounted to $69, and, you know, with any luck, they'll

01:33:30 ◼   ► introduce a new one and that one will fade away.

01:33:34 ◼   ► Okay, and then let's move on to the MacBook.

01:33:38 ◼   ► Jason asks, this isn't you, this is somebody else.

01:33:43 ◼   ► Why won't Apple go 2mm thicker and add a cellular modem to the 0.92kg ultra ultra portable?

01:33:51 ◼   ► Now I think Apple answered this themselves, but why do you think this is?

01:33:57 ◼   ► I think tethering is built into Mac OS and iOS and if you want to use cellular you are

01:34:06 ◼   ► going to use it attached to your phone or your iPad and so they're not going to bother

01:34:11 ◼   ► and they've never bothered.

01:34:12 ◼   ► And now they need to bother even less

01:34:14 ◼   ► because of the features they added in Yosemite.

01:34:17 ◼   ► So I think it's that simple.

01:34:18 ◼   ► They don't, it adds complexity, it takes up space.

01:34:22 ◼   ► They must have some research that shows

01:34:24 ◼   ► that most people don't use it.

01:34:25 ◼   ► And that if people wanted to,

01:34:27 ◼   ► who opt for that on PCs, let's say,

01:34:30 ◼   ► or don't want it.

01:34:32 ◼   ► And the feature's there to connect pretty easily

01:34:35 ◼   ► to your phone or your iPad to get on cellular.

01:34:39 ◼   ► So I just think it's not a priority for them.

01:34:40 ◼   ► They think there are perfectly fine other options

01:34:43 ◼   ► that don't require them to engineer a space

01:34:45 ◼   ► for a cellular modem.

01:34:47 ◼   ► - Yeah, they literally said it.

01:34:51 ◼   ► Like, at one point they were like,

01:34:53 ◼   ► "You can just use the tethering."

01:34:54 ◼   ► It's like, well, that's why.

01:34:55 ◼   ► They built it into the OS.

01:34:56 ◼   ► Like, why add it?

01:34:57 ◼   ► It's not needed.

01:34:58 ◼   ► - Absolutely.

01:34:59 ◼   ► And it's much easier.

01:35:00 ◼   ► And it used to be more complicated,

01:35:02 ◼   ► but now, yeah, it's fine.

01:35:03 ◼   ► - Look, I understand that not everybody has a tethering.

01:35:10 ◼   ► as an iPhone or an iPad, but it's gotta be

01:35:15 ◼   ► a small percentage at this point, I think.

01:35:18 ◼   ► - Yeah, it's not their priority to provide cellular data

01:35:22 ◼   ► for laptop users who don't have another device

01:35:25 ◼   ► that can give them cellular data.

01:35:27 ◼   ► I just, I totally see it now.

01:35:30 ◼   ► I would have really liked for there to be a cellular option

01:35:34 ◼   ► on MacBooks at some point, but I've got a cellular iPad

01:35:37 ◼   ► and with a free T-Mobile plan

01:35:42 ◼   ► that gives me a little bit of data every month

01:35:44 ◼   ► and I never use it.

01:35:46 ◼   ► I just never use it, 'cause I've got it on my phone.

01:35:48 ◼   ► - Right, so what else do we have here?

01:35:53 ◼   ► - John?

01:35:54 ◼   ► - Yes, John Voorhees wants to know,

01:35:57 ◼   ► "What does the new MacBook mean for Thunderbolt?"

01:36:01 ◼   ► I guess we kind of spoke about this a little bit earlier.

01:36:03 ◼   ► - We talked about that a little bit,

01:36:04 ◼   ► that it seems like that Intel reference board

01:36:08 ◼   ► doesn't support Thunderbolt.

01:36:09 ◼   ► I don't know if it means anything.

01:36:10 ◼   ► I think it's not a great sign that Apple is embracing USB-C,

01:36:14 ◼   ► but I feel like Thunderbolt may still be kicking around

01:36:17 ◼   ► in lots of other systems because it's versatile.

01:36:21 ◼   ► But if Apple finds that USB-C is this versatile and good,

01:36:26 ◼   ► then it might decide that it doesn't need Thunderbolt

01:36:28 ◼   ► anymore, that could happen.

01:36:30 ◼   ► I don't think it's a good sign.

01:36:31 ◼   ► I don't think it's a sign of Apple's complete abandonment,

01:36:33 ◼   ► but I don't think it's a good sign that Apple is going down that path with anything. But

01:36:37 ◼   ► we'll see. We'll see.

01:36:40 ◼   ► And then John asks about the gold. Does the gold look... John doesn't think it looks good.

01:36:48 ◼   ► What do you think?

01:36:49 ◼   ► Yeah, his question was, is it as ugly as it seems in photos? And the answer is, I haven't

01:36:54 ◼   ► seen any photos of it. I've only seen it in person. So I'm going to say no, because I

01:36:58 ◼   ► think it looks pretty.

01:37:00 ◼   ► Cool. Would you buy one?

01:37:03 ◼   ► Would I buy a gold MacBook?

01:37:06 ◼   ► I'm more of a space grey guy, although I do like the gold MacBook, but I'm more of a space grey.

01:37:13 ◼   ► I think I would go with the space grey MacBook.

01:37:15 ◼   ► Okay.

01:37:17 ◼   ► Now we have Aaron. Aaron, what do you think of the MacBook naming?

01:37:22 ◼   ► It seems more high-end than the MacBooks of recent history.

01:37:26 ◼   ► Right. I think this is a repositioning of the MacBook name.

01:37:28 ◼   ► I think if you look out two, three years, we're going to have the MacBook and the MacBook Pro.

01:37:33 ◼   ► And that's it.

01:37:34 ◼   ► MacBook Air will fade into history at some point.

01:37:38 ◼   ► - I feel like Apple have never gotten over

01:37:41 ◼   ► taking the PowerBook name away.

01:37:43 ◼   ► - Yeah, Steve Jobs was tired of power.

01:37:47 ◼   ► (both laughing)

01:37:48 ◼   ► He didn't wanna talk about power anymore.

01:37:50 ◼   ► And it's fine.

01:37:51 ◼   ► It's fine, I've gotten used to MacBook.

01:37:52 ◼   ► But I think I liked the MacBook with no adjective name

01:37:56 ◼   ► and I'm kinda glad it's back.

01:37:57 ◼   ► And I think they're all thin and light

01:37:59 ◼   ► and the Air thing doesn't need to kick around anymore

01:38:02 ◼   ► on, I'm actually surprised it's on the iPad too,

01:38:05 ◼   ► but I don't think it needs to kick around

01:38:07 ◼   ► in this product line in the long term.

01:38:10 ◼   ► So I think it's fine to restate that this is a,

01:38:13 ◼   ► you know, I know there's a generation of people

01:38:15 ◼   ► who think of Mac book as the cheap plastic laptop,

01:38:18 ◼   ► but you know, Apple shown that they're not afraid

01:38:20 ◼   ► to redefine the names of stuff that they've,

01:38:24 ◼   ► of old products and reuse them.

01:38:27 ◼   ► And I think it's fine.

01:38:29 ◼   ► I like that it doesn't have another cutesy suffix.

01:38:33 ◼   ► I'm happy for it to just be the MacBook.

01:38:35 ◼   ► - Yeah, I think it's just they're gonna get rid

01:38:39 ◼   ► of the MacBook Air again.

01:38:42 ◼   ► - Sure, in a couple of years.

01:38:43 ◼   ► I don't know, today it may have gone away, I don't know,

01:38:48 ◼   ► but last time I checked the 13-inch non-retina MacBook Pro

01:38:52 ◼   ► was still on the price list.

01:38:53 ◼   ► So these things tend to stick around for a while,

01:38:55 ◼   ► and like I said, the conventional wisdom

01:38:58 ◼   ► as the margins get better and better,

01:38:59 ◼   ► the longer those products are out there.

01:39:01 ◼   ► And that's their low price laptop right now.

01:39:04 ◼   ► That's the one that they can sell for under $1,000.

01:39:07 ◼   ► So they'll keep selling it for under $1,000

01:39:09 ◼   ► and it may stick around for longer than we expect.

01:39:13 ◼   ► But as a non-retina system,

01:39:16 ◼   ► it suddenly looks like the low end

01:39:19 ◼   ► and it's priced to match it.

01:39:21 ◼   ► - Joe on Twitter has asked,

01:39:25 ◼   ► how can we charge and use something via USB at the same time on the new MacBook?

01:39:29 ◼   ► Now, if you buy one of those fancy, extremely expensive USB things, you can use that. I just

01:39:36 ◼   ► wondered if maybe you had heard or seen anything different, but I assume not.

01:39:40 ◼   ► Get a hub. I think there are going to be some... Apple's got the one. I think there'll be some

01:39:46 ◼   ► other really interesting things eventually out there that will be other options for people,

01:39:51 ◼   ► and you'll be able to pick sort of what works for you, and apples will probably be the most

01:39:55 ◼   ► basic, which is, you know, USB and video out. But that's it. There's no other way to do

01:40:03 ◼   ► it. You can't charge and use something via USB at the same time without getting an accessory.

01:40:11 ◼   ► Pretty crazy.

01:40:13 ◼   ► David on Twitter. Where am I going to get MacBook benchmarks without MacWorld Labs?

01:40:18 ◼   ► - It's a good question.

01:40:19 ◼   ► Macworld will probably test systems.

01:40:23 ◼   ► They might not, you know, they won't use speed mark,

01:40:25 ◼   ► but they'll probably use some benchmarks

01:40:27 ◼   ► and run some tests.

01:40:30 ◼   ► I will test everything that I get,

01:40:32 ◼   ► but I don't know what I'm gonna get.

01:40:34 ◼   ► I don't know if I'm gonna get new MacBooks.

01:40:36 ◼   ► I don't know if I'm gonna get, you know,

01:40:38 ◼   ► I don't know what I'm gonna get

01:40:39 ◼   ► in terms of reviews from Apple,

01:40:40 ◼   ► but I know Macworld likes to get review units.

01:40:43 ◼   ► I'm not sure whether they've got the budget anymore

01:40:45 ◼   ► to do what we used to do in Macworld,

01:40:46 ◼   ► which is buy all the units that Apple couldn't get us ones of.

01:40:50 ◼   ► So, you know, Apple would say,

01:40:51 ◼   ► "We'll get you one of each of these two,

01:40:52 ◼   ► but there are three other SKUs out there

01:40:54 ◼   ► that we can't get you. We just buy those."

01:40:56 ◼   ► And I don't know if they have the budget for that anymore.

01:40:59 ◼   ► So we will see.

01:41:02 ◼   ► But I'm sure Macworld will do reviews of some of these systems

01:41:05 ◼   ► and we'll test them.

01:41:06 ◼   ► And, you know, I ran tests on the 5K iMac,

01:41:11 ◼   ► and will do so any other MacBooks or other Macs

01:41:14 ◼   ► that I review on Six Colors, I will run some tests

01:41:18 ◼   ► and compare them.

01:41:19 ◼   ► But it's not like the good old days, I think, anymore.

01:41:22 ◼   ► But there will still be people out there

01:41:24 ◼   ► running tests on this stuff.

01:41:25 ◼   ► - Now we have some, to round off the episode today,

01:41:29 ◼   ► some Apple Watch- - All right.

01:41:30 ◼   ► - Related ask upgrade.

01:41:32 ◼   ► This comes from Jeff.

01:41:33 ◼   ► Does the Milanese loop puller arm hairs?

01:41:36 ◼   ► - Ah, I wish we had gotten this when Federico was here.

01:41:40 ◼   ► I don't know, and I am curious about this too.

01:41:44 ◼   ► Federico said it was really soft

01:41:47 ◼   ► and a little more like fabric than metal.

01:41:52 ◼   ► This would be my question too, 'cause it looks great.

01:41:55 ◼   ► But, and I alluded to this earlier,

01:41:59 ◼   ► the reason I don't like metal link watch bands

01:42:02 ◼   ► is that they pull all my arm hairs out

01:42:04 ◼   ► and it hurts and it sucks and it snags on them

01:42:08 ◼   ► and it's just crappy.

01:42:10 ◼   ► So I can't wear them, I just can't.

01:42:12 ◼   ► If this doesn't do that, then, you know,

01:42:16 ◼   ► certainly very attractive, then I would be interested.

01:42:19 ◼   ► So I'm gonna have to try one on and see,

01:42:20 ◼   ► but I don't know for sure.

01:42:22 ◼   ► My guess is that maybe not, because it's woven.

01:42:25 ◼   ► So it's much more like fabric

01:42:27 ◼   ► than the kind of metal bracelets that you think of,

01:42:31 ◼   ► but I don't know for sure.

01:42:33 ◼   ► - I bet it still would though.

01:42:35 ◼   ► - Probably.

01:42:36 ◼   ► - Honestly, I think it still would.

01:42:37 ◼   ► - Probably, I don't know.

01:42:38 ◼   ► I'll have to see.

01:42:39 ◼   ► That's why I'm going leather.

01:42:40 ◼   ► Leather.

01:42:42 ◼   ► basically it's gonna be infinitely more than leather does, you know?

01:42:45 ◼   ► How much it does. It goes from

01:42:49 ◼   ► Oz to Mia on Twitter. I've got a couple here. Do you have any details about water resistance anything additional?

01:42:58 ◼   ► A bunch of us overheard Tim Cook in the area after the event talking to somebody who asked about

01:43:02 ◼   ► Waterproof and he said you can take a shower with it. You could probably swim with it. Just don't take a diving