53: Everything is Off The Charts
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(upbeat music)
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- Hello and welcome to episode 53 of Upgrade from Relay FM.
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It's a big day today in the Apple world
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and I am joined by your normal host
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or what's left of your normal host, Mr. Jason Snell.
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- I'm mostly here.
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Hi Steven, how's it going? - Mostly here?
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- I'm mostly here. - It's good.
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We should say that I'm not Myke
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in case people haven't noticed that yet.
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- Yeah, your voice has a slightly different timber,
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also not English.
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But it's, and we're recording this on Wednesday,
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September 9th, not the usual day, not the usual co-host,
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but that's all because Apple made our lives hard
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by introducing a bazillion things.
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And we decided, why don't we talk about what Apple did today
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rather than talk about what Apple would do
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in a couple of days on Monday?
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So here we are, events over, I drove home,
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I'm sitting in my garage, I got my microphone ready to go.
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- Very cool, Myke is on a plane on his way to XOXO
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where you and I will be, I don't want to say rendezvousing,
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but I'm going to say rendezvousing tomorrow,
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so we'll see each other very shortly.
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- You said it, you might not want to,
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but you said it, there it is.
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- I did, you know, boards just come out,
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it's very confusing.
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So big day today, really one of the most densely packed
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Apple events I can think of in recent history.
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We're gonna get into what they announced
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and break it down and your thoughts on it.
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But sort of from a meta perspective,
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it's a little bit of a unique event, right?
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Usually they have two fall events,
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the iPhone being one and the iPad being the other.
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Those were together today, they didn't say anything,
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I don't think, about an October event happening or not.
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But sort of a weird event, weird venue, right?
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A venue they haven't used in a long, long time.
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And what were your thoughts?
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Did it feel any different being there?
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- Some of the details change.
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It's a different venue.
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It's in a different, not really different part of town.
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It's about five or six blocks away from Moscone,
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I would say, maybe seven or eight.
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So I parked in a different parking lot.
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There's a routine to some of these places
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'cause we've been there so many times.
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And this is different because this was the
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Civic Auditorium in San Francisco right next to City Hall.
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So a little bit different.
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Um, and it was also like one of the hottest days of the year in San Francisco.
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So that was a little bit different.
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But, um, you know, once you get in there, I will say the seats in that theater are
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There were, we were, we were packed in like sardines at the Flint center in
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Cupertino and the setup that they had.
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And, uh, at the, at the civic was, uh, was really, really nice.
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So once, you know, you see the same people and you say hello and the doors open and
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you go in and you sit down and you do your job and, um, you know, it was a, it
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was a different kind of place, but it was very nice. Really well. They obviously
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spent a huge amount of time setting up the venue to be exactly the way they
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wanted it. And then they had room left over for these hands-on areas on
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opposite sides of the hall. So there are two different hands-on areas. And yeah,
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it was information dense. It was packed. When the rumors
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started to swirl yesterday, especially that they weren't potentially going to
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even do an event in in October and they were just gonna unload everything today
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that it had to be this way because there's just so much. And the I saw some
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people sort of talking on Twitter is it was it true that the place does not have
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air conditioning? Sounds I know it's different in California so that sounds
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brutal. So there is air conditioning although it was looked like there was
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just these big things on the outside of the venue with these giant like tubes
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running into the building. So I don't know whether there was like temporary
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air conditioning or whether that's the air conditioning system for that venue.
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San Francisco does not usually get very warm. Today, you know, as I'm speaking to
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you, it's 97 degrees outside and that does not happen here. I'm a little north
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of San Francisco. We're usually a little bit warmer but not like not a lot. And
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San Francisco today, likewise, beautiful warm day, hot day, very rare and
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and you know people who live in San Francisco don't have air conditioning. So
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So it wasn't too surprising.
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From where we were sitting up, we were sitting dead center.
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My group was right behind the camera well.
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So toward the top, it was hot.
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It was definitely hot, but, you know,
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but I think there was some air conditioning.
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You could actually hear the air conditioning.
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When things were quiet, you could actually hear a hum
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that was the air conditioning being left on
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because otherwise we would have all died.
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When you got into the hands-on areas,
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they were like meat lockers.
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It was beautiful, actually.
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after sitting for two hours in the warmth
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and in a stuffy environment.
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It was really nice to go into the hands-on area.
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And down there, not only were you low down,
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so it was cooler,
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but I think that's where the AC was coming in,
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and that was glorious.
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-Yeah, and I saw a tweet from Gruber
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saying that there were a lot of Apple employees there,
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more than he felt was normal, which is nice, I think.
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-Yeah. -Yeah, it was a --
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Well, it's a huge venue, and the thing is,
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They don't size the press list based on the size of the venue.
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They size the press list based on the size of the hands-on areas, because you
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can't have a thousand press and only have a handful of iPad Pros and iPhones
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and Apple TVs to show people, because it just becomes a zoo.
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They're actually, they limit how many people, the fire marshal sets a limit on
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how many people can get into each of those areas.
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So they have to constrain by that, but they can have Apple employees come
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And what was funny is they were sitting on the sides
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and we were kind of in the middle.
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And so you can't see this in the video,
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but you could hear it in the venue.
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Like you could tell when it was sort of a general
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like applause line when somebody was saying
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something impressive and there was sort of general applause.
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And you could tell when there was kind of like
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the Apple employees were told to applaud.
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Because the sound came from just the sides
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and not the middle so much.
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But yeah, there were a lot of Apple employees there
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and VIPs and then some press.
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But my impression is that it was like four digit number
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of Apple employees and three digit number of press,
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like low three digit number of press.
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- Well, Tim Cook opened up saying that there was a lot to do
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and there was no time for updates,
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skipped over the normal, this is how retail's doing,
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this is how the app store's doing stuff,
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and kind of jumped right into the first topic of the day,
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which was Apple Watch, which is what will be the beginning
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throughout a theme that this episode of Jason was right. So Myke was right about
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some things but you are right today. He was. About some things. I got some I got
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some things right too Myke. You know when we talked about the last week about
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whether they would they would really pack it all in I said eh I could see how
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they would do it but I my gut feeling was that they that they wouldn't go that
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way and you know I'm fortunate that my fallback was right but yeah it was it
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It was super packed and I like the no time for updates.
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Quite honestly, the updates stuff,
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although it can be interesting,
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especially if you're doing some Apple tea leaf reading
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about like, what did they choose to say
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and what numbers did they throw out?
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Sometimes those numbers are numbers
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you can't get anywhere else, but come on, it's padding.
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It's filler.
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It's because they don't have more to say.
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And Tim Cook seems to be much less concerned
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about dumping it than Steve Jobs was.
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Tim Cook is, I feel like this is gonna be the new normal now
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is that we're not gonna get updates,
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or if we do get updates,
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they're gonna be a different kind of updates,
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'cause they still did an update,
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but they did the update in the iPhone section
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about the iPhone.
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They didn't do like a general business update
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about retail and stuff like that at the beginning,
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and that's fine, nobody is there to see that stuff.
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So I think it's good that they said,
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"No time for updates."
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- Yeah, so they jump right into the Apple Watch,
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and again, there's a little bit of an update,
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sort of a little fake update
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talking about the customer satisfaction being 97%.
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Good customer sat.
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Tim didn't say customer sat, he said customer satisfaction.
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I wonder if they coached him out of customer sat.
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- Yeah, I wanna give whoever coached him out of it
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a high five.
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But they talked about how people have really connected
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and really enjoyed the product.
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There was a line about closing the rings
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to become a healthy obsession, which I thought was nice.
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And I think I see that in a lot of my nerd friends,
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using the Apple Watch for fitness
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where they didn't necessarily think they would.
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So kind of a nice, like a feel good,
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little update on the watch.
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And then they talked about a watch OS2 again,
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as you know, Apple kind of revisits the software updates
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as they get closer.
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- Yeah, the watch was introduced a year ago,
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and it's been in the public consciousness for a year,
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even though it's only been in our hands for a few months,
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it's been known for a year.
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And so they needed to set the stage there.
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they're not going to ship a new watch, right? So what do they do? The answer is they talk about
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watchOS 2, which is coming next week, and they talked about some new hardware. And I think that's
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interesting that, you know, you don't have to update the internals, but you can do some new
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metal finishes, you can do some new bands, and they did both of those. Rose gold and gold in the sport
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model, which I, you know, if you wanted a gold watch, if you think, you know, your clothes,
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your complexion, whatever, go better with gold than with silver jewelry. Now you can do something
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that isn't a solid gold watch because you can get the anodized aluminum gold. I think that's good.
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Lots of different bands. And then also there's that Hermes deal that they make. And forgive me
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if I'm mangling that, but this is a high-end brand with a specific band and a specific face
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that you can get that is a custom Hermes band or a face. And that's an interesting deal. And we'll
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see whether we see more of those where a luxury brand is kind of making a deal with Apple to do a
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version of the Apple Watch that is highlighting their brand. So there's a lot of Apple Watch news
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for a product that didn't get updated because it really only shipped a few months ago.
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- Yeah, the band stuff was sort of expected,
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and they kinda talked about, you know,
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this is some new ways to make it your own
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additional customization.
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And I for one liked the new colors of the sports bands.
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There was an orange one that kinda jumped out at me,
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and having more options is nice.
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If you go on that band page now in the store,
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there are just lots of options for the sports bands.
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The leather one got updated, still a lot of good stuff.
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- Yeah, I think it's really good.
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So my wife's birthday is next week, and we had talked about getting her an Apple Watch.
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She wants an Apple Watch.
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And we got to the point where we basically would have bought one last week, except we
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figured there'd be new stuff today.
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And it's great because now she's got that much more to choose from, I think, including
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she didn't love a lot of the sport band colors.
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So she's got those and some different leather options.
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different color options for the for the sport model if she went to the sport
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model. So it's all good. I think that I think that's really great. I think the
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more just as maddening as it is to have all those choices because you end up
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being super conflicted it's good to have the choices because people choose to buy
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or not buy sometimes based on some very specific things like if the color band
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you want isn't available that might be enough to get you to say no. So now there
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are more bands. It's good. So they said that watch OS 2 is going to be out on
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on what they say the 16th alongside iOS 9?
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You're if that's what you heard then that's great the one of the things about
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being inside the event bubble is if you missed it as it
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flew by the first time you missed it and I still haven't caught up because I've
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only you know I've only seen what I've seen
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and heard what I've heard and and there's lots of details that are on in
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PR and on the website and I just absolutely like if you ask me to name
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all the colors of the of the watch uh watch bands I couldn't do
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do that either. I have a picture of them that I took, but I don't know. So, sounds
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right. I mean, next week is when iOS 9 and watchOS 2 should be happening, I think.
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Yeah, so it's coming up. You know, it's always interesting to watch Apple
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paces these things or watchOS 2. You know, got a lot of, basically, got announced at
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W2C, got a lot of stage time, and they always have these events right before
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the release to kind of, you know, remind people to get the last, the GMs are out,
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So the last beta builds of iOS 9 and watchOS 2 and all this stuff shipped today,
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kind of get everybody ready and point in the same direction for the for the 16th.
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So gonna be a busy a busy couple weeks. Yeah this is the high season I mean this
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is for I know this is inside baseball for people who you know who listen to us
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but for the people who write and talk about Apple stuff this is this is the
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busiest time of year.
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In some ways it's a culmination
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if you've been working on stuff over the summer,
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like how our friend Federico Fatici
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is working on his iOS review,
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which he now has a very clear deadline for that one.
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And then we also got some clarity in a offhanded way
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about the El Capitan release,
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which is gonna be by the end of the month, September 30th.
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So, I'm gonna be writing tens of thousands of words
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in the next two weeks about various products.
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in the next three weeks really.
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And so will most of my colleagues,
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or we'll be talking about them.
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I mean, this is it.
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This is the big season for Apple stuff.
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So it's gonna be crazy.
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- So we're gonna get into some more of that,
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but we are going to take a quick break.
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00:15:14
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So Jason up next on the the Tim Cook checklist today
00:15:22
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- iPad Pro. - Yes.
00:15:25
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- iPad Pro. - Yes.
00:15:26
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- He seemed very excited. - It's real.
00:15:28
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- It's real. - He seemed very excited
00:15:29
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- Tim Cook loves that iPad.
00:15:32
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He always talks about how much he loves that iPad.
00:15:35
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And so this is the, this is it.
00:15:38
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This is the next step, which is an enormous iPad.
00:15:41
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- Yeah, so it's, we can knock through the specs real quick.
00:15:45
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12.9 inch display, 2732 by 2048.
00:15:49
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the width of it or that is actually like the height of the iPad Air. They had some weird
00:15:54
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overlay to show that you can have a full iPad Air sized application and a slide over at
00:16:01
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the same time, which is really crazy.
00:16:03
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And a split view, a split screen, not a slide over. So it's pretty crazy that holding an
00:16:12
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an iPad Air upright in portrait mode.
00:16:17
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That's one side of the screen in landscape orientation
00:16:24
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on the iPad Pro, and then there's room for another app
00:16:28
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- So I saw some hands-on photos and stuff,
00:16:31
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like places like The Verge had one.
00:16:33
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Is it look as huge in person as it does in photos?
00:16:37
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- I mean, it's big, but we're trained to think
00:16:42
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of the iPad a certain way, and this goes against that.
00:16:45
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What struck me about it, it reminded me of when I,
00:16:49
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I reviewed a Sony tablet a few years ago for TechHive,
00:16:51
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and I remember how light it was and thinking that
00:16:54
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how much denser and heavier the Apple, the iPads felt,
00:16:59
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and the iPad Air came out and I was like,
00:17:01
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all right, this is better.
00:17:02
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But I'll tell you too,
00:17:03
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so it weighs what the original iPad weighed,
00:17:05
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but it's spread out over this 13 inch diagonal display area.
00:17:10
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And as a result, it feels super light because although it's,
00:17:15
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although it's very large, it's so light that it just does,
00:17:20
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it doesn't feel particularly dense to me to the point where
00:17:22
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you can hold it with one hand, totally reasonable.
00:17:24
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Like it's that light.
00:17:25
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It doesn't matter that it's big because it is still,
00:17:30
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remarkably light.
00:17:32
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And, but yeah, if you're used to a full-sized iPad,
00:17:36
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you'll look at this and be like, oh my God, this is huge.
00:17:38
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But it's like tearing the display off of a 13-inch laptop.
00:17:42
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- Not recommended. - Kind of.
00:17:43
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- You're not trying it at home.
00:17:45
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- No, don't do it.
00:17:46
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- It's big, but Apple also drove home
00:17:49
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the power behind it, right?
00:17:50
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So it's A9X, they say it's 1.8 times faster than the Air 2.
00:17:55
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Console class, GPU, which I think
00:17:58
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is a really interesting turn of phrase.
00:18:00
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This is a statement they made,
00:18:06
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it's sort of a weird way of putting it I think but according to Apple the iPad
00:18:10
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Pro is faster than 80% of portable PCs that shipped in the last six months and
00:18:15
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the graphics are faster than 90% of those same PCs. That's sort of a I see
00:18:21
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where they're going with that right they're saying this has the power of a
00:18:24
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laptop and actually a really good laptop but it's sort of a weird way to frame it
00:18:29
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because they didn't really they didn't really sell why that power was there
00:18:35
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I don't think.
00:18:37
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Yeah, it's, um, I don't know.
00:18:43
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Apple, when they do these presentations, how they frame stuff can be fascinating, and how they cannot talk about the competition a lot of the time.
00:18:50
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Sometimes they will bring up the competition to ridicule them.
00:18:53
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Other times they will sort of define the universe as being like what Apple does, and then other stuff is like not even worth talking about.
00:19:01
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And this was an interesting one where it's like,
00:19:04
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yeah, it's faster than most PCs
00:19:06
◼
►
that have shipped in the last six months,
00:19:08
◼
►
but we're not gonna get into it more than that.
00:19:11
◼
►
I don't know, this whole story is funny
00:19:13
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'cause they're saying this is an iPad
00:19:16
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with the power of a PC, but it's still an iPad.
00:19:19
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And that is very different than the Windows tablets
00:19:22
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that are PCs that are also tablets.
00:19:25
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And they're convertibles or it's something like the Surface
00:19:28
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where you can attach a keyboard and a pointing device,
00:19:32
◼
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and then you've got something that's different.
00:19:34
◼
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So what are they trying to say here?
00:19:35
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I mean, they're trying to say,
00:19:36
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look, this is a super powerful thing,
00:19:38
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and that's why it costs what a PC costs,
00:19:41
◼
►
because it's got the power of a PC in it.
00:19:44
◼
►
It's just, it's an interesting idea
00:19:47
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to wrap your head around,
00:19:48
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►
like an even more expensive, even larger iPad
00:19:51
◼
►
with even more power.
00:19:53
◼
►
Although I was talking to somebody
00:19:54
◼
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who is a very smart person who is saying,
00:19:58
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I don't need more graphics power.
00:19:59
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►
I don't need more processor power.
00:20:02
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►
Give them, put more RAM in it.
00:20:04
◼
►
And we don't, I'm not sure we know how much RAM
00:20:06
◼
►
is in this thing, but you know, that's what this,
00:20:08
◼
►
this person was saying is, you know, I'd take,
00:20:10
◼
►
I just take it with, like, if it's,
00:20:12
◼
►
even if it's got what the iPad Air 2 has,
00:20:14
◼
►
which is two, two gigs of RAM, it's like not enough.
00:20:16
◼
►
Give me more, give me four.
00:20:18
◼
►
'Cause you wouldn't ship a PC with two gigs of RAM.
00:20:20
◼
►
So it'll be interesting to see what,
00:20:23
◼
►
my gut feeling is that it probably doesn't.
00:20:25
◼
►
It probably only has two gigs of RAM, but I don't know.
00:20:27
◼
►
The RAM is always interesting with these things.
00:20:29
◼
►
You know, a lot of people, myself included,
00:20:31
◼
►
really hope the 6S Plus has more RAM,
00:20:34
◼
►
the 6 Plus has a 10 series where it gets hamstrung,
00:20:37
◼
►
when it gets memory constrained.
00:20:39
◼
►
And Apple draws this graph of like,
00:20:42
◼
►
this is what the CPU does, this is what the GPU does,
00:20:44
◼
►
but they've, the RAM has moved so much slower
00:20:49
◼
►
than those other things, they just don't talk about it.
00:20:51
◼
►
And so you wait till review units go out
00:20:53
◼
►
and people start testing it and they kind of figure out
00:20:55
◼
►
how much RAM has it, or you wait till iFixit tears it down,
00:20:58
◼
►
and they look up the part number.
00:21:00
◼
►
But yeah, I tend to agree with you,
00:21:02
◼
►
that's an important metric that Apple's just really silent on
00:21:05
◼
►
and understand why they do that,
00:21:08
◼
►
but at the same time, it's a little frustrating.
00:21:11
◼
►
They don't bring it up at least when it changes.
00:21:13
◼
►
- Yeah, yeah, well, there's a lot of stuff that Apple,
00:21:18
◼
►
Apple's happy to put these context list graphs up
00:21:21
◼
►
that say, or stats of like, it's 80%
00:21:24
◼
►
or here's a chart about how much faster we are
00:21:27
◼
►
than the last model or how much we've grown
00:21:28
◼
►
in the last five years.
00:21:29
◼
►
They're happy to do that.
00:21:30
◼
►
It's a little harder to get them to get into the details
00:21:33
◼
►
of the tech specs.
00:21:34
◼
►
And it is interesting too what tech specs they get into
00:21:37
◼
►
and what they don't.
00:21:37
◼
►
'Cause they were happy to say that it's the A9X processor,
00:21:40
◼
►
but they were not happy to talk about things
00:21:43
◼
►
like how much RAM it has
00:21:44
◼
►
or what the speed of the processor is.
00:21:46
◼
►
- Right, it does have the dude that did
00:21:49
◼
►
throw out your 10 hours of battery life, Jason,
00:21:51
◼
►
your iPad battery life.
00:21:54
◼
►
- Ah, yep, you and me both.
00:21:56
◼
►
That's the solving for X thing.
00:21:58
◼
►
There it is, what a shock.
00:22:00
◼
►
10 hours of battery life.
00:22:01
◼
►
You don't say.
00:22:03
◼
►
That's what they shoot for.
00:22:04
◼
►
So of course. - But it is.
00:22:06
◼
►
Speakers seem better.
00:22:08
◼
►
But of course the real,
00:22:11
◼
►
the real story here hardware wise is the keyboard
00:22:15
◼
►
and the Apple Pencil.
00:22:17
◼
►
- Yeah, I suppose so.
00:22:18
◼
►
I mean, I'm excited.
00:22:20
◼
►
We just did the Clockwise podcast from right outside
00:22:23
◼
►
and people were, we spent time talking about the keyboard and the pencil.
00:22:27
◼
►
Um, I'm more excited by the fact that this is an iPad pro and that it's got a
00:22:31
◼
►
giant screen and that you can do interesting things with all those iOS
00:22:34
◼
►
nine split screen, uh, features.
00:22:37
◼
►
I'm more excited about that than I am by the peripherals.
00:22:40
◼
►
I think the peripherals are interesting and, and it's fine to be excited about
00:22:44
◼
►
them, but you know, I'm, I'm excited about what this means that there's a new, like
00:22:49
◼
►
super powerful iOS device and a lot of the features of the iOS 9 seem to have been designed
00:22:55
◼
►
for it, even though we found out about them sooner and we're told that it worked with
00:23:01
◼
►
Now we really understand why they were developed that way.
00:23:04
◼
►
And like the keyboard, you know, just as the iPhone 6 Plus gets a few extra keys, the software
00:23:10
◼
►
keyboard on the iPad Pro has like extra rows of keys and extra columns of keys.
00:23:16
◼
►
So there's lots of stuff like that that kind of fascinates me.
00:23:19
◼
►
I'm not a, as Myke knows all too well,
00:23:21
◼
►
I'm not a stylist or pencil or pen person.
00:23:24
◼
►
So my feelings about the Apple Pencil
00:23:26
◼
►
are not particularly strong.
00:23:28
◼
►
I didn't get a chance to use it.
00:23:29
◼
►
I saw it in action.
00:23:30
◼
►
I don't know what I would have used it for anyway.
00:23:33
◼
►
It would have been embarrassing and weird
00:23:35
◼
►
for me to scribble something on the screen.
00:23:38
◼
►
Microsoft did a demo of scribbling on things in Word.
00:23:43
◼
►
Apple had a sample of like scribbling on an email
00:23:46
◼
►
using a pen.
00:23:47
◼
►
And I look at that stuff and think,
00:23:48
◼
►
Maybe somebody uses that, but that seems completely unrealistic to me.
00:23:52
◼
►
I think artists are going to be very excited by it, designers, people for whom a pen input
00:23:56
◼
►
makes more sense.
00:23:59
◼
►
It sounds like this is the same old story with the Apple Pencil, where Apple is integrating
00:24:03
◼
►
it as well as it can with the hardware and the software.
00:24:07
◼
►
That gives them a huge advantage over the third-party makers of pens for the iPad, because
00:24:14
◼
►
Apple can do stuff that they can't, because Apple can put hooks in the software that make
00:24:17
◼
►
their pen work way better than any other pen and that's probably what will happen
00:24:23
◼
►
here. It won't kill all the other styluses because they don't work on the
00:24:26
◼
►
iPad Pro and I don't think there's still gonna be people who want to use a
00:24:29
◼
►
stylus on an iPad or an iPad mini but it's gonna hurt them for sure because a
00:24:34
◼
►
lot of their customers will go and buy an iPad Pro and they're gonna want the
00:24:38
◼
►
they're gonna want the... Yeah the the Microsoft demo was interesting. The only
00:24:41
◼
►
thing I could think about was A) the keyboard kind of looks like the Surface
00:24:44
◼
►
keyboard and then you have.
00:24:47
◼
►
Yeah and Apple said something funny like you've never seen
00:24:49
◼
►
a keyboard like this before and it's like well we've seen
00:24:51
◼
►
one that's pretty close to us.
00:24:53
◼
►
I mean, oh no what they said was that like nobody's used
00:24:58
◼
►
a keyboard like this before or something like that
00:24:59
◼
►
and I was like I guess they're saying nobody used
00:25:01
◼
►
the Surface which might be true but weird.
00:25:04
◼
►
Yeah I was thinking that too and then they brought
00:25:07
◼
►
Microsoft on, I mean the truth is Microsoft's iOS apps
00:25:10
◼
►
are really good, their iPad apps are really good.
00:25:11
◼
►
Office for iPad is excellent. So, you know, they should be on stage for that.
00:25:16
◼
►
Yeah, so the the Pencil is just for the iPad Pro at this point. I mean, I assume
00:25:20
◼
►
that at some point the other iPads might pick up support for this.
00:25:25
◼
►
I don't know. I don't know. Maybe. Maybe down the road it's possible.
00:25:29
◼
►
But it's, um, all of the, from my understanding, all of the the force sensitivity and, you know, it can
00:25:36
◼
►
tell if it's tilted over and all this stuff is happening in the stylus
00:25:40
◼
►
itself, not on the glass where it is scanning for touch more rapidly when the
00:25:45
◼
►
when the pencil is engaged, but it's not like the glass is where the the levels
00:25:51
◼
►
of sensitivity are, it's actually in the tip itself. Right, in the pens, yeah.
00:25:56
◼
►
Yeah, there's no force sensitivity happening in the actual device, unlike
00:26:00
◼
►
other iOS devices announced today. Yeah, it's interesting. Instead of
00:26:06
◼
►
having an eraser, it's got a little cap with a lightning port underneath it and
00:26:09
◼
►
you just plug it into the iPad Pro and it charges it.
00:26:13
◼
►
And they say that you can plug it in for 15 seconds
00:26:15
◼
►
and get 30 minutes of use out of it, which is pretty cool.
00:26:18
◼
►
So if you run out of battery, you just pop it in,
00:26:21
◼
►
wait for a minute and then pop it back out
00:26:23
◼
►
and then you can continue your work.
00:26:26
◼
►
Artists are gonna love it.
00:26:27
◼
►
We talked about this in previous episodes, Myke and I,
00:26:30
◼
►
that artists are gonna love it.
00:26:31
◼
►
There are a lot of creative people who have really wanted,
00:26:34
◼
►
they like iOS as a platform, they like Apple stuff,
00:26:37
◼
►
but they really wanted something better
00:26:39
◼
►
than what Apple was giving them.
00:26:41
◼
►
And this is one of those areas where Apple just seemed
00:26:43
◼
►
to not care about that market.
00:26:45
◼
►
And with the iPad Pro, they suddenly care
00:26:47
◼
►
because they feel like this is a product
00:26:49
◼
►
that that market is gonna embrace with the big screen
00:26:54
◼
►
and the integrated, optional,
00:26:57
◼
►
but designed for that product stylist.
00:27:01
◼
►
- So we have to address,
00:27:06
◼
►
There's an elephant in the room, right,
00:27:08
◼
►
with an apple stylus.
00:27:09
◼
►
There's a very famous moment.
00:27:14
◼
►
- You know, the elephant's trunk is so delicate
00:27:15
◼
►
that it could hold a stylus.
00:27:17
◼
►
I don't know if that's true, I just made that up,
00:27:19
◼
►
but it could be true.
00:27:20
◼
►
- It's beautiful.
00:27:21
◼
►
So 2007, Steve Jobs is on stage.
00:27:24
◼
►
A very famous image is who wants a stylus?
00:27:28
◼
►
And now, stylus.
00:27:31
◼
►
So, I can reconcile this.
00:27:35
◼
►
What do you think about it?
00:27:36
◼
►
Steve Jobs was talking about the old capacitive touch screens required you to use a stylus
00:27:41
◼
►
to do all your touching.
00:27:44
◼
►
So I mean, people talk about that a lot, but that was the context back then, was literally
00:27:49
◼
►
like if you had to pull out a stylus in order to do things on the iPhone, then Apple would
00:27:56
◼
►
have failed because they didn't want to do that.
00:28:00
◼
►
I think that when Apple shows this pen and shows it being used for drawing and other
00:28:06
◼
►
things that a finger is not good enough for, I think that it's fine.
00:28:12
◼
►
Although like I said, I think they can push it a little too far when they show, you know,
00:28:16
◼
►
you can circle things in an email using our markup tool.
00:28:20
◼
►
I don't know if that's a thing that anybody actually wants.
00:28:23
◼
►
Again, maybe I'm wrong.
00:28:24
◼
►
But that was when it kind of, my skepticism was strong on that point.
00:28:31
◼
►
But it's an optional product.
00:28:35
◼
►
It's an accessory for certain kinds of input on a big screen.
00:28:40
◼
►
There are styluses for the iPad and have been for ages.
00:28:44
◼
►
So it's not that great a leap, I would say.
00:28:47
◼
►
I'd say it would be a different story if there were things you just couldn't do without the
00:28:51
◼
►
stylus and it had to come bundled with it.
00:28:52
◼
►
and it had a little stylus pocket and things like that,
00:28:55
◼
►
but it doesn't have those things.
00:28:57
◼
►
So it's not a big deal.
00:28:59
◼
►
- Yeah, I mean even the demos,
00:29:01
◼
►
the Microsoft guys were using their hands,
00:29:02
◼
►
using their fingers to draw,
00:29:03
◼
►
and they'd only pick up the pencil
00:29:05
◼
►
when it was time to do something really in-depth.
00:29:08
◼
►
And the same thing with the 3D medical demo
00:29:11
◼
►
where she's kind of spinning it around
00:29:13
◼
►
and looking at different parts.
00:29:14
◼
►
I think it was like a leg and a knee.
00:29:15
◼
►
And then they go into virtual surgery
00:29:17
◼
►
and use the pencil like a scalpel or a knife,
00:29:20
◼
►
which was very upsetting.
00:29:21
◼
►
But that sort of mixed use, I think,
00:29:24
◼
►
is what Apple is hoping people will,
00:29:27
◼
►
how people will approach it.
00:29:29
◼
►
- Look, I can draw an arthritis.
00:29:31
◼
►
Yeah, yeah, we'll see.
00:29:32
◼
►
I mean, there are gonna be certain apps for whom,
00:29:34
◼
►
and certain users for whom using that
00:29:36
◼
►
is gonna be appropriate.
00:29:38
◼
►
And that's fine.
00:29:39
◼
►
That's great.
00:29:40
◼
►
- Yep, so it sits above the iPad Air in the line.
00:29:44
◼
►
I think it's more expensive than I thought it would be.
00:29:47
◼
►
I was a little surprised.
00:29:50
◼
►
- Did we jump over the keyboard?
00:29:51
◼
►
Did we not talk about the keyboard?
00:29:52
◼
►
We should talk about the keyboard.
00:29:53
◼
►
- Oh yeah, we just said it looks like the Surface keyboard,
00:29:55
◼
►
but it's built into the case and it sort of snaps down.
00:29:59
◼
►
This thing has-- - Yeah.
00:30:00
◼
►
It's like a smart cover with a extra fold thing.
00:30:07
◼
►
So you fold the keyboard key caps into the cover
00:30:10
◼
►
and then the cover goes over the screen.
00:30:12
◼
►
So it's unlike the Surface keyboard,
00:30:14
◼
►
which I think is just the keys go up against the screen.
00:30:18
◼
►
This one's got like an extra fold.
00:30:21
◼
►
But then from the outside, it looks like a, you know,
00:30:23
◼
►
it looks like a standard iPad keyboard cover,
00:30:27
◼
►
or I mean, a smart cover,
00:30:29
◼
►
but it's actually a keyboard with a little,
00:30:31
◼
►
the little dome switches,
00:30:32
◼
►
just like the ones in the MacBook.
00:30:34
◼
►
And they, you know,
00:30:35
◼
►
it's got kind of this meshy kind of material
00:30:37
◼
►
and the keys do move a very small amount
00:30:41
◼
►
and I could type on it pretty fast, which is nice.
00:30:45
◼
►
It's, you know, the trade-off is you could bring
00:30:49
◼
►
a Bluetooth keyboard with you with mechanical keys
00:30:52
◼
►
and get much more feel and probably type faster,
00:30:56
◼
►
but that Bluetooth keyboard is not going to fold
00:30:59
◼
►
over your iPad screen super thin like a smart cover.
00:31:04
◼
►
- Well, you're not trying hard enough, Jason.
00:31:10
◼
►
- It'll fold if you really get on it.
00:31:12
◼
►
- And the more you make it like a thing
00:31:14
◼
►
that can be folded over the screen
00:31:15
◼
►
than the more sacrifice you're making
00:31:17
◼
►
on one end or another.
00:31:19
◼
►
But it was, I could see the appeal for some people of,
00:31:22
◼
►
you know, it's just, it's the thing you carry around.
00:31:24
◼
►
It's your cover.
00:31:25
◼
►
And if you fold it out, it's also a keyboard.
00:31:27
◼
►
That's cool.
00:31:28
◼
►
And it's got these new three little dots on the side
00:31:31
◼
►
that is a new access point for this keyboard
00:31:35
◼
►
and apparently for third-party devices of other kinds too
00:31:38
◼
►
that I think Logitech made.
00:31:40
◼
►
According to Dan Frakes, he got some press releases
00:31:42
◼
►
that Logitech announced that they're making something
00:31:44
◼
►
works with this too. So you know it provides power and input so you don't
00:31:49
◼
►
need to use wireless to get input in. So that's interesting too that there may be
00:31:53
◼
►
other accessories that use those little three dots that are on the side of
00:31:57
◼
►
the iPad. It's nice that it passes power. I reviewed a bunch of Bluetooth
00:32:00
◼
►
keyboards recently and you have to pair them all and it's kind of a pain and then
00:32:03
◼
►
you got to make sure they're charged. Like the last thing you want to do is
00:32:05
◼
►
charge the keyboard. Like that's just the last thing anyone wants to do. And so
00:32:10
◼
►
having it draw power from the iPad itself I think is a really good move. It
00:32:14
◼
►
means that it will always work right there's nothing finicky that could go
00:32:17
◼
►
wrong or you pop that thing in there you know you'll be you'll be good to go.
00:32:22
◼
►
It's good. Yeah sure good. Yeah I'm kind of with you I don't I don't really see
00:32:29
◼
►
that's not a huge traction to me when I've got a keyboard that I use in my
00:32:34
◼
►
iPad sometimes but it's it's really not like I'm not the target audience for
00:32:39
◼
►
this but I think the people who are gonna like that it's so much better
00:32:43
◼
►
are integrated with what they already have.
00:32:45
◼
►
The iPad and the keyboard are sort of,
00:32:48
◼
►
they're not one, but they're much closely related now
00:32:52
◼
►
than they were on other iPads
00:32:55
◼
►
with third-party hardware keyboards.
00:32:57
◼
►
- Yeah, sure, sure.
00:32:59
◼
►
It's surprising it took Apple this long
00:33:00
◼
►
to provide a keyboard as an option for the iPad,
00:33:04
◼
►
'cause this is just, you know,
00:33:06
◼
►
other companies have been selling them for a while now,
00:33:08
◼
►
there's money to be made there.
00:33:10
◼
►
But here we've got it,
00:33:11
◼
►
just for the iPad Pro you know it's good it's a you know it seems like a very nice
00:33:18
◼
►
keyboard for you know for what it is which is a very super thin thing that
00:33:22
◼
►
can be folded back up against the screen and then you're not even thinking that
00:33:25
◼
►
you've got a keyboard with you. The so yeah so it's and there the keyboard and
00:33:32
◼
►
pencil are both sold separately. Neither of these things are bundled the
00:33:36
◼
►
keyboard is 169 bucks the pencil is 100 bucks pricey accessories but it's a
00:33:44
◼
►
pricey tablet honestly. Yeah it's priced like a you know like a laptop basically
00:33:51
◼
►
it starts at $799 $128 model is $949 you're in MacBook Air territory at that
00:33:58
◼
►
point if you throw in a you know smart the smart keyboards $169 the pencils $99
00:34:03
◼
►
I mean it adds up. This is a this is not a it's not a cheap product it's a high
00:34:09
◼
►
end iPad it's so high end that it is pushed into the you know into the laptop
00:34:15
◼
►
category and that that's I think one reason why they're not not shying away
00:34:18
◼
►
from it so much. Yeah I think it the prices really I think they tried to link
00:34:26
◼
►
the the power in the price a little bit of hey this is more powerful than you
00:34:30
◼
►
70% of PCs out there or whatever they said.
00:34:33
◼
►
That helps justify the cost, I think, to some people.
00:34:38
◼
►
Like, hey, this thing is much closer to what
00:34:42
◼
►
I'm doing on my notebook as far as CPU and GPU performance.
00:34:48
◼
►
And I think that's all sort of the same story.
00:34:51
◼
►
That this thing is bigger, it's more powerful,
00:34:53
◼
►
it can do more, it's gonna cost more.
00:34:55
◼
►
So it starts at $799 for the 32 gig,
00:35:00
◼
►
949 for the 128 and then 1079 for the 128 gig with LTE.
00:35:05
◼
►
It's the only LTE model on the Pro
00:35:11
◼
►
which I was a little surprised to see that only,
00:35:15
◼
►
the LTE only be available on the high end one.
00:35:17
◼
►
You know, I could see this,
00:35:20
◼
►
if they're pitching this as a laptop replacement
00:35:22
◼
►
for certain types of people,
00:35:24
◼
►
it'd be nice to have that always on data option
00:35:28
◼
►
on both models maybe,
00:35:29
◼
►
but I'm biased in that I've only bought LTE iPads
00:35:33
◼
►
for several years now and I really like having data
00:35:36
◼
►
on my iPad anywhere.
00:35:37
◼
►
So I know that I'm not in the majority there,
00:35:41
◼
►
but what about you?
00:35:44
◼
►
Do you care about LTE on an iPad at all?
00:35:46
◼
►
And some people don't.
00:35:48
◼
►
- I kind of don't.
00:35:49
◼
►
I always liked the idea of it,
00:35:51
◼
►
but as long as I can tether to my iPhone,
00:35:55
◼
►
I kind of don't care and I can tether to my iPhone.
00:35:57
◼
►
So I kind of don't care.
00:35:58
◼
►
I would have to spend an extra $10 a month.
00:36:00
◼
►
I'm very rarely in a situation where I feel like,
00:36:02
◼
►
oh, if only I had data on my iPad right now,
00:36:05
◼
►
well, my iPad mini actually is a cellular model
00:36:07
◼
►
and I've got the T-Mobile SIM
00:36:08
◼
►
that gives me the 200 megabytes for free every month.
00:36:11
◼
►
And I never use it.
00:36:12
◼
►
I just, I never use it.
00:36:13
◼
►
I use the iPad.
00:36:14
◼
►
I never use that feature.
00:36:16
◼
►
So, you know, because my plan works fine with tethering,
00:36:21
◼
►
I don't pay any extra for the tethering
00:36:22
◼
►
and I pay extra if I put it on my data plan
00:36:25
◼
►
into the shared pool, I'd pay $10 a month.
00:36:27
◼
►
and plus buying that model.
00:36:30
◼
►
So I haven't done that.
00:36:31
◼
►
And you know, it's there.
00:36:33
◼
►
It's making that a premium feature
00:36:35
◼
►
and charging more for it.
00:36:36
◼
►
That's part of the game that Apple has played
00:36:38
◼
►
with other products and other features all along.
00:36:42
◼
►
So not too surprising, I would say.
00:36:45
◼
►
This is not a cheap product, but it's not meant to be.
00:36:50
◼
►
Is it a product that you are interested in as an iPad user?
00:36:57
◼
►
I don't know, I don't know.
00:36:58
◼
►
I'd say I'm intrigued by it because of the big screen space
00:37:03
◼
►
and that I use an iPad a lot.
00:37:06
◼
►
But I'm still, having used the iPad Air 2 this summer,
00:37:09
◼
►
I'm only now coming around to the fact
00:37:12
◼
►
that maybe I don't want the iPad mini 4
00:37:14
◼
►
because the iPad Air 2,
00:37:17
◼
►
it's nice having that extra screen space
00:37:20
◼
►
and it is so light that, you know,
00:37:22
◼
►
I'm not sure I wanna go back to the mini
00:37:24
◼
►
when I did go back to the mini for a week
00:37:26
◼
►
when I was on my trip, I was like, oh, it's so little.
00:37:28
◼
►
It's so nice.
00:37:29
◼
►
So I'm completely at sea now about what iPad is right
00:37:32
◼
►
for me, I'm not sure.
00:37:34
◼
►
Because since I don't, I mean, I'm not,
00:37:37
◼
►
the size kind of doesn't matter in terms of toting it around.
00:37:40
◼
►
And so at that point, wouldn't you want the big one,
00:37:43
◼
►
other than the expense of it,
00:37:44
◼
►
wouldn't you want the big one,
00:37:45
◼
►
everything's big and beautiful.
00:37:46
◼
►
And you can do, use all the multitasking features,
00:37:49
◼
►
which are kind of cramped honestly on the iPad Air too,
00:37:53
◼
►
but will not be cramped so much on this thing.
00:37:56
◼
►
I don't know, probably not.
00:37:58
◼
►
But if I could get to the point
00:38:00
◼
►
where I could be more productive, I would say this.
00:38:05
◼
►
It's great that this product is here
00:38:06
◼
►
and it's great that iOS 9 has some features
00:38:08
◼
►
that make productivity on the iPad better
00:38:11
◼
►
and fit well with the existence of this product.
00:38:14
◼
►
But boy, Apple should have been doing productivity features
00:38:18
◼
►
on the iPad version of iOS for years now.
00:38:22
◼
►
You know, that, the stuff that they're introducing this time,
00:38:26
◼
►
maybe they couldn't do split screen stuff
00:38:30
◼
►
until they had more RAM.
00:38:32
◼
►
I can see that, but things like the insertion point
00:38:35
◼
►
on the keyboard and maybe slide over
00:38:39
◼
►
and some other, you know, better support
00:38:42
◼
►
for Bluetooth keyboards.
00:38:44
◼
►
I feel like there's so much more to do here
00:38:47
◼
►
in terms of making iOS a better
00:38:50
◼
►
professional productivity operating system,
00:38:54
◼
►
and that Apple only really kind of realized
00:38:57
◼
►
that was a thing they needed to worry about this year.
00:39:00
◼
►
And I think that's disappointing
00:39:01
◼
►
because they could be further along than they are.
00:39:06
◼
►
'Cause I look at this and I think,
00:39:07
◼
►
could I use this as my traveling machine?
00:39:09
◼
►
And the answer is no, because there's some stuff,
00:39:12
◼
►
and some of that's because I do podcasts
00:39:14
◼
►
and that's a weird thing I know
00:39:15
◼
►
that most people aren't gonna do,
00:39:18
◼
►
but there's probably other equivalent things
00:39:20
◼
►
for other use cases.
00:39:22
◼
►
For me, the fact that iOS is not capable
00:39:24
◼
►
of doing the sound stuff that macOS is,
00:39:27
◼
►
that you can't plug in a microphone
00:39:29
◼
►
and record what you're talking about
00:39:32
◼
►
while it's also piping through an app.
00:39:33
◼
►
That doesn't work and works on the Mac great
00:39:36
◼
►
and it doesn't work and podcasters rely on that.
00:39:38
◼
►
It's just, it's not there.
00:39:39
◼
►
So I can't use it.
00:39:42
◼
►
And I feel like eventually,
00:39:44
◼
►
I don't want them to clutter it up with a lot of junk,
00:39:46
◼
►
but there's a lot of things that iOS just kind of doesn't do
00:39:48
◼
►
or doesn't do well, like in the demo that they had
00:39:51
◼
►
from Microsoft and they had Excel and they had Word
00:39:53
◼
►
and they had a chart and they said,
00:39:54
◼
►
look, you can copy it over here and paste it over there.
00:39:56
◼
►
It's like they're right next to each other.
00:39:57
◼
►
Why can't you drag and drop?
00:39:59
◼
►
Well, iOS doesn't do that, right?
00:40:01
◼
►
I mean, we just don't do that.
00:40:03
◼
►
We got them side by side, give us time.
00:40:06
◼
►
We'll do drag and drop eventually, but not yet.
00:40:09
◼
►
Now you just got to copy from one
00:40:10
◼
►
and go over to the other one and paste it in.
00:40:12
◼
►
It's like, they'll get there, but it does feel,
00:40:15
◼
►
I get that feeling a little bit of like,
00:40:16
◼
►
maybe they should have started earlier.
00:40:19
◼
►
So I don't know.
00:40:20
◼
►
I feel like, you know, this is great hardware
00:40:22
◼
►
that maybe is let down a little bit
00:40:24
◼
►
by the fact that the OS is still not mature
00:40:26
◼
►
for tasks like this.
00:40:31
◼
►
- Yeah, no, I totally agree.
00:40:32
◼
►
I mean, as capable as this tablet looks,
00:40:35
◼
►
and as I look at the pencil
00:40:38
◼
►
and there's a novelty aspect to it for me,
00:40:41
◼
►
but it's not something that I could replace
00:40:45
◼
►
not iBook Pro with. It's just not and for that reason with the price it's
00:40:49
◼
►
it's really not something I'm looking at picking up honestly. Yeah yeah I other
00:40:56
◼
►
than as a comic book reader I look at it and go "you're reading comics on that
00:40:59
◼
►
would be really really great they'd be big and pretty and all that" but yeah
00:41:02
◼
►
it's it's probably not it's probably not there yet. You wanna take a break?
00:41:09
◼
►
Yeah. This week... This is mine. Although I can talk to... I can send things to you.
00:41:17
◼
►
This episode is being brought to you by Stamps.com. I've talked about them
00:41:20
◼
►
before. When I talk about this with Myke, I can't, you know, I can send him
00:41:24
◼
►
things, but he can't send things back to me because he is not in America.
00:41:28
◼
►
Although I guess he is right now. He could get a stamp or he could use
00:41:30
◼
►
Stamps.com and he could send things to me now. Because this is a service for
00:41:34
◼
►
people in the US. It is better than leasing a postage meter because that is
00:41:39
◼
►
expensive. There are multi-year commitments and hidden fees. It's better
00:41:42
◼
►
than going to the post office because if you're like me, you don't really want to
00:41:45
◼
►
walk over there. It takes time. You don't want to drive over there. At least I can walk to my
00:41:49
◼
►
post office. That is true. But then you wait in line and there are people and
00:41:54
◼
►
you have to interact with people. Sometimes I just don't want to interact
00:41:56
◼
►
with people. Fortunately there is a better way and that is Stamps.com.
00:42:00
◼
►
With Stamps.com you can buy and print official US postage for any letter or package
00:42:05
◼
►
right from your desk. You can use your own computer and printer to do this and
00:42:09
◼
►
it's better and easier to use than a postage meter at a fraction of the cost.
00:42:12
◼
►
You can save up to 80% with Stamps.com compared to a postage meter and you'll avoid the post
00:42:18
◼
►
Stamps.com costs $16 a month, $15.99 to be precise.
00:42:23
◼
►
You don't have to make a long-term commitment that can span over multiple years like most
00:42:27
◼
►
postage meters require.
00:42:28
◼
►
There's no markup on postage.
00:42:29
◼
►
In fact, you can get some special postage discounts with Stamps.com.
00:42:33
◼
►
So it's really a no-brainer.
00:42:35
◼
►
I have used it recently.
00:42:36
◼
►
I used it to send some stuff.
00:42:38
◼
►
We bought some stuff in Spokane
00:42:40
◼
►
at the Science Fiction Convention
00:42:42
◼
►
that I went to for people who work
00:42:44
◼
►
on the Incomparable podcast,
00:42:46
◼
►
one of my many other podcasts that I do.
00:42:49
◼
►
And I needed to send one of those people a package
00:42:52
◼
►
with some of the stuff from Spokane.
00:42:54
◼
►
And I used stamps.com to put that package together,
00:42:57
◼
►
handed it to my letter carrier, and I was done.
00:43:00
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And they got it a couple days later.
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It was great.
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So right now you can use our promo code upgrade
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click on the microphone at the top of the homepage
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and type in upgrade.
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00:43:21
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Thank you so much to Stamps.com for supporting this show
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and all of Relay FM.
00:43:26
◼
►
- All right, so we've had the watch,
00:43:30
◼
►
we've had the iPad Pro,
00:43:32
◼
►
and now we're in the living room, Jason.
00:43:33
◼
►
We have moved into the living room
00:43:35
◼
►
with the new Apple TV.
00:43:36
◼
►
- We are in the living room.
00:43:37
◼
►
Welcome to the living room.
00:43:39
◼
►
New Apple TV.
00:43:41
◼
►
I was writing stories about how the Apple TV
00:43:43
◼
►
would be great with apps like three or four years ago.
00:43:45
◼
►
And look, it finally happened.
00:43:47
◼
►
- You're a thought leader is what the kids say.
00:43:50
◼
►
- Yeah, I was leading a little too far here I think.
00:43:54
◼
►
- So it's new hardware,
00:43:55
◼
►
which enables all this new software stuff.
00:43:57
◼
►
They're still selling the Apple TV as we know it today,
00:44:00
◼
►
but it doesn't get any of the new stuff, which is kinda sad.
00:44:04
◼
►
But you know, Cook opened this with kind of the phrase
00:44:08
◼
►
that the TV experience hasn't changed very much in decades.
00:44:12
◼
►
And he compared it to smartphones in the mobile industry,
00:44:15
◼
►
which of course has just completely changed over time.
00:44:19
◼
►
Really since 2007 with the iPhone, 2010 with the iPad.
00:44:26
◼
►
And his argument was that the apps are a core to that.
00:44:29
◼
►
So you have these really rich apps that provide content
00:44:32
◼
►
or provide entertainment.
00:44:34
◼
►
And Apple seems to think that,
00:44:36
◼
►
hey, it worked for the smartphone, it worked for the tablet,
00:44:38
◼
►
it can work for the TV as well.
00:44:40
◼
►
- Yeah, it is funny.
00:44:44
◼
►
You know, I applaud them for the way they phrase this
00:44:49
◼
►
about how the future of TV is apps.
00:44:52
◼
►
Because if you're gonna be on,
00:44:55
◼
►
if you're not gonna be replacing people's primary input,
00:44:58
◼
►
which is like traditional cable, then what do you have?
00:45:03
◼
►
And the answer is, we've got apps.
00:45:04
◼
►
You've got all the apps that are other ways,
00:45:06
◼
►
alternate ways from traditional TV.
00:45:09
◼
►
So I think it's smart on that level,
00:45:11
◼
►
because what they aren't offering is their own
00:45:14
◼
►
over the top video service or something like that.
00:45:17
◼
►
They're still sort of input number two.
00:45:19
◼
►
And so saying apps is what we're about right now
00:45:22
◼
►
is the right thing to do, because that's pretty accurate.
00:45:25
◼
►
They're saying this is the universe that we're playing in.
00:45:29
◼
►
And also the strength of Apple
00:45:32
◼
►
in terms of its development community.
00:45:34
◼
►
Like the App Store and app development,
00:45:37
◼
►
that's really a place where they have it up on like Roku.
00:45:41
◼
►
I mean, I know there are apps for Roku
00:45:42
◼
►
and people develop some apps for Roku, but come on.
00:45:45
◼
►
Like Apple on day one is gonna have a better developer story
00:45:50
◼
►
and a better supported platform for apps than Roku.
00:45:53
◼
►
On day one, it will.
00:45:55
◼
►
And you know, I've got Roku's, they're nice.
00:45:59
◼
►
And you can do apps for them
00:46:00
◼
►
and you can play Angry Birds on them and stuff, but come on.
00:46:03
◼
►
I mean, because the iOS development sphere is so huge,
00:46:07
◼
►
it takes very little effort, in fact, on Apple's part
00:46:10
◼
►
to get the Apple TV to have an enormous set of things
00:46:15
◼
►
that can run on it.
00:46:17
◼
►
And Fire TV from Amazon has a decent amount of apps
00:46:20
◼
►
because they are tied in with --
00:46:22
◼
►
you know, you can basically port Android apps to it
00:46:25
◼
►
or convert them enough to get them in the store,
00:46:28
◼
►
or do enough work on them to work with the interface model.
00:46:32
◼
►
And, you know, because it's based on Android,
00:46:34
◼
►
there's a better story for Fire TV.
00:46:37
◼
►
And Roku is good, but their story isn't as good.
00:46:42
◼
►
Amazon's story isn't as good.
00:46:43
◼
►
So Apple, you know, this is their strength.
00:46:45
◼
►
So why would you not play it up and say,
00:46:48
◼
►
"iOS developers, now you have access to the TV."
00:46:50
◼
►
Now, a lot of iOS developers don't want it or care about it.
00:46:53
◼
►
But if you're in certain fields, especially games,
00:46:58
◼
►
but also entertainment.
00:46:59
◼
►
If you've got video or audio content,
00:47:01
◼
►
I think that you're gonna wanna be there.
00:47:03
◼
►
And then they demoed some other kind of wacky uses
00:47:05
◼
►
like Zillow and Gilt where you're doing shopping
00:47:09
◼
►
for houses or clothes or things like that.
00:47:12
◼
►
I suspect that will be less popular,
00:47:16
◼
►
but isn't it nice that somebody like Major League Baseball
00:47:19
◼
►
can make an MLB app for the Apple TV
00:47:21
◼
►
with all these cool features in it,
00:47:23
◼
►
as opposed to the bare bones version
00:47:25
◼
►
that they were able to do using the private, secret,
00:47:30
◼
►
Apple, old Apple TV channel building interface
00:47:34
◼
►
where everything was super simple
00:47:36
◼
►
and basically looked like something
00:47:37
◼
►
out of the first Apple TV.
00:47:39
◼
►
And their demo app that they did on stage looked great.
00:47:42
◼
►
I mean, they're great developers
00:47:43
◼
►
who didn't have a chance to really do something cool
00:47:46
◼
►
on Apple TV until now.
00:47:48
◼
►
And you'll see that from others too.
00:47:50
◼
►
- Yeah, it was interesting.
00:47:51
◼
►
I was talking to my wife about it after the event
00:47:54
◼
►
and I brought up the Airbnb app,
00:47:56
◼
►
which they showed on stage,
00:47:57
◼
►
and she actually liked the idea.
00:47:59
◼
►
We've been looking at doing some traveling,
00:48:02
◼
►
and especially with Airbnb, right,
00:48:05
◼
►
you were looking at an iPad,
00:48:06
◼
►
and you're sort of like, the family's huddled around.
00:48:08
◼
►
It's like, what about this place?
00:48:09
◼
►
What about that place?
00:48:10
◼
►
And I agree with you that I don't think
00:48:12
◼
►
that's gonna be the mainstream type of app.
00:48:15
◼
►
I think the mainstream apps are gonna be
00:48:17
◼
►
what you expect on TV, games, and content.
00:48:20
◼
►
But I do think there is room for these other types of apps
00:48:23
◼
►
where it's helpful if more than one person is looking at it.
00:48:26
◼
►
I don't think we're gonna see a bunch of Twitter clients
00:48:28
◼
►
on the Apple TV, I hope that we don't.
00:48:31
◼
►
But I do think there is room for other type of stuff
00:48:34
◼
►
and it seems, at least today, just a couple hours
00:48:38
◼
►
after the event, that this is a pretty open thing.
00:48:40
◼
►
So if other content providers want to bring stuff on board,
00:48:44
◼
►
that it's very different than the old sort of
00:48:49
◼
►
you meet the Apple employee in the alley
00:48:51
◼
►
and he gives you the codes and then you end up
00:48:53
◼
►
on Apple TV unannounced and no one wants you.
00:48:56
◼
►
Well, that's where did our developer go? Well, we sent him to Cupertino. Is that a euphemism
00:49:01
◼
►
for something? No, we actually sent him to Cupertino because it's the only place you
00:49:05
◼
►
could build this thing. And now we're going to see, yeah, the product's going to be way
00:49:09
◼
►
better because these apps are going to be able to do more. It's going to be better.
00:49:15
◼
►
Apple TV interface is old. It is old. This is the second iteration of the Apple TV interface
00:49:21
◼
►
and it's, you know, it's okay, but it is,
00:49:25
◼
►
this is gonna be much better.
00:49:26
◼
►
I mean, what I saw in the demo room,
00:49:28
◼
►
like it's fast, it looks great, and it's powerful.
00:49:33
◼
►
And these apps can be really smart
00:49:35
◼
►
and do interesting things.
00:49:36
◼
►
They won't all do interesting things.
00:49:38
◼
►
I think Netflix is committed to basically having every,
00:49:41
◼
►
Netflix on every device look exactly the same.
00:49:44
◼
►
But the nice thing about that is that Netflix on Apple TV
00:49:47
◼
►
will now look like it does everywhere else
00:49:49
◼
►
that you use Netflix.
00:49:50
◼
►
And that's what Netflix wants, and I think that's okay.
00:49:55
◼
►
I think there's no metaphor to break with the Apple TV anymore.
00:49:57
◼
►
It used to be they all had to look like an Apple TV app, and now they're apps.
00:50:01
◼
►
They can do whatever crazy thing they want, and that's probably good.
00:50:05
◼
►
And like I said, the UI is different.
00:50:08
◼
►
The OS has been overhauled.
00:50:09
◼
►
We're going to get to the name in a second.
00:50:11
◼
►
But the interaction from a user perspective is totally new as well.
00:50:16
◼
►
gone is the little five-way aluminum remote and its place is a remote with a
00:50:21
◼
►
glass touchpad which you and Myke spoke about last week. Works over
00:50:25
◼
►
Bluetooth so you don't have to point it at the thing you can now hide your Apple
00:50:28
◼
►
TV because you don't need a lot of sight to it which is which is nice if you care
00:50:31
◼
►
about that sort of thing. And Siri is really a big component of this you still
00:50:38
◼
►
have all the gestures and they didn't show a keyboard at least in the keynote
00:50:42
◼
►
I don't know if the OS has a keyboard in it. There is one there you can do
00:50:45
◼
►
it you can do a picker and click on the little keys if you if you want to.
00:50:50
◼
►
But yeah it's got a trackpad essentially. You can go you can
00:50:54
◼
►
tap on or swipe on and you can click it as well. So it's got all of those sort of
00:50:59
◼
►
gestures available and then it's got some buttons so you can you can have
00:51:05
◼
►
some tactile buttons from you know menu and volume up and down and things like
00:51:09
◼
►
that. And it does have some of that you know universal remote support built into
00:51:13
◼
►
into it so that, you know, theoretically you can control
00:51:15
◼
►
your TV just with that.
00:51:16
◼
►
Although I'm skeptical of that, you know,
00:51:21
◼
►
because that's people's TV sometimes are too complicated
00:51:23
◼
►
for stuff like that.
00:51:24
◼
►
So yeah, it's, the remote is funny in the sense that
00:51:29
◼
►
it's got an accelerometer and a gyroscope in it too.
00:51:34
◼
►
So you can use it as a gaming,
00:51:37
◼
►
of like a Wii U kind of gaming device.
00:51:39
◼
►
Although there was that one demo of the,
00:51:41
◼
►
the sport game from harmonics where you're sort of like
00:51:46
◼
►
swinging a baseball bat to tie to the rhythm of a song.
00:51:50
◼
►
You know, you can do stuff like that in there,
00:51:51
◼
►
but there seems to be nothing like general,
00:51:54
◼
►
like an app on the Apple or on the iPhone
00:51:57
◼
►
that lets you turn an iPhone into a game controller.
00:52:00
◼
►
It's sort of like, if you want to play a game
00:52:03
◼
►
with the Apple TV remote and an iPhone, a multiplayer game,
00:52:07
◼
►
you can do it, but you as the developer need to put the app
00:52:10
◼
►
on the iPhone that does that.
00:52:12
◼
►
So like you've got to use the Crossy Road app
00:52:14
◼
►
to play two-player Crossy Road.
00:52:15
◼
►
You can't just like launch the remote app
00:52:17
◼
►
and it turns your iPhone into a remote.
00:52:21
◼
►
It doesn't work like that.
00:52:22
◼
►
It's all app-based.
00:52:24
◼
►
- Yeah, and I think the game demos were fun.
00:52:29
◼
►
I do wonder about the novelty of some of that.
00:52:32
◼
►
And I think it's going to take some time for developers
00:52:35
◼
►
to kind of figure out what works.
00:52:37
◼
►
On the Apple website,
00:52:38
◼
►
you have to really look for it, but the thing does come
00:52:42
◼
►
with at least some sort of support
00:52:45
◼
►
for third-party controllers.
00:52:48
◼
►
Apple's not making one, and I agree with Myke
00:52:50
◼
►
that by Apple not making one, they're making a statement.
00:52:53
◼
►
The remote that Apple made makes a statement
00:52:55
◼
►
about the type of games they expect to see on it,
00:52:59
◼
►
and I think that's fine.
00:53:00
◼
►
I don't have any dogs in that fight,
00:53:03
◼
►
but I think it's interesting.
00:53:05
◼
►
But for me, as far as interface, the most exciting thing
00:53:08
◼
►
is the Siri stuff in that it's using the same type of search
00:53:12
◼
►
that's in iOS 9, where iOS 9 you can use the intelligence
00:53:16
◼
►
and use Siri to search within applications.
00:53:19
◼
►
And that is here on the Apple TV as well.
00:53:22
◼
►
In a limited degree, I think they rattled off iTunes,
00:53:24
◼
►
Netflix, Hulu, HBO, and Showtime.
00:53:27
◼
►
So I can say-- - Sorry, Amazon.
00:53:29
◼
►
- Yeah, no Amazon, that's sort of the weird thing here.
00:53:33
◼
►
but they didn't make it clear if that search is something,
00:53:38
◼
►
hey, I hit that API and you can search me
00:53:41
◼
►
or if it's opt-in, but the fact that Siri can do
00:53:45
◼
►
so much more I think is gonna be great.
00:53:47
◼
►
You know, in the keynote, I think in the video
00:53:49
◼
►
they're like, show all the kids movies,
00:53:51
◼
►
and then someone else in the room says,
00:53:52
◼
►
oh, but show the new ones, and then just show
00:53:54
◼
►
the animated ones, and it's whittling down the search.
00:53:57
◼
►
- If that works, that's a huge improvement right now.
00:54:01
◼
►
If I wanna watch this, I go into the Netflix app,
00:54:04
◼
►
oh it's not there, I go to Hulu, oh it's not there,
00:54:06
◼
►
and oh it's not there, I end up sort of rage buying it.
00:54:10
◼
►
And this may be able to help with that,
00:54:11
◼
►
which I think is really key to a more fluid experience.
00:54:14
◼
►
Right now the Apple TV feels like a bunch of silos
00:54:17
◼
►
kind of stapled together, and this feels like
00:54:19
◼
►
it could be much more cohesive from that.
00:54:21
◼
►
- You don't staple silos together.
00:54:23
◼
►
- What? - That's not what you do.
00:54:24
◼
►
I don't know what they do, I don't know what farmers do
00:54:25
◼
►
to connect their silos, but it's probably not,
00:54:27
◼
►
doesn't involve staples, I'm just saying.
00:54:29
◼
►
- Big industrial-sized man-sized staples, Jason.
00:54:33
◼
►
- Silo staples?
00:54:34
◼
►
This is good.
00:54:36
◼
►
You're right.
00:54:37
◼
►
You see the direction Apple's going with Siri
00:54:40
◼
►
and connecting it to more data sources,
00:54:41
◼
►
and here we're seeing it.
00:54:42
◼
►
Universal search is really great.
00:54:44
◼
►
Amazon not being there is disappointing,
00:54:46
◼
►
but they said they'll add others later.
00:54:48
◼
►
I think that's the idea there is that they'll make,
00:54:51
◼
►
they'll either make deals or they'll pick up data
00:54:55
◼
►
from other apps as they come online.
00:54:58
◼
►
because yeah, Amazon should be there
00:55:02
◼
►
and maybe they will be at some point
00:55:04
◼
►
because it would be really nice if you knew that you,
00:55:06
◼
►
you know, if I'm going to watch a movie or a TV show,
00:55:09
◼
►
let's look on the Apple TV
00:55:10
◼
►
because it's going to tell us where we can get it.
00:55:12
◼
►
And that's, that sure beats other devices
00:55:14
◼
►
where you have to go over here and then go over there
00:55:17
◼
►
and then go to this other place.
00:55:18
◼
►
And what was that?
00:55:19
◼
►
Was that $4.99 or $5.99?
00:55:21
◼
►
Are the prices the same or the, it's, you know,
00:55:24
◼
►
I've bought a movie or rented a movie on iTunes
00:55:28
◼
►
and discovered that it was on Netflix before, right?
00:55:31
◼
►
- That sucks.
00:55:32
◼
►
So this would be good if the more of this, the better.
00:55:36
◼
►
You know, the danger with Siri demos is that they're demos
00:55:41
◼
►
and they're perfect because they're demos.
00:55:42
◼
►
And then in the real world,
00:55:44
◼
►
like I saw in the demo area afterwards, somebody said,
00:55:47
◼
►
you know, "Show me all the movies with Sean Connery in it."
00:55:51
◼
►
And it came back as,
00:55:53
◼
►
"Show me all the movies with Sean Connery and it."
00:55:56
◼
►
It said, "I don't know what you're talking about."
00:55:58
◼
►
I'm like, "Well, probably you don't need 'init.'"
00:56:01
◼
►
You probably can just say, "With Sean Connery."
00:56:03
◼
►
But also, as a computer, you do better, right?
00:56:07
◼
►
Just do a better job, Siri.
00:56:09
◼
►
You can do better.
00:56:09
◼
►
And that's gonna happen.
00:56:11
◼
►
And you're gonna have to learn the tricks
00:56:12
◼
►
of what's the right way to speak to Siri
00:56:14
◼
►
to get what I wanna see.
00:56:16
◼
►
But when it works,
00:56:17
◼
►
it is an impressive collection of features.
00:56:19
◼
►
And yeah, I hope it works.
00:56:21
◼
►
- I think the thing that was most impressive to me
00:56:23
◼
►
during the Siri demo was
00:56:25
◼
►
they were watching Modern Family and the demo,
00:56:29
◼
►
the woman doing the demo basically like
00:56:33
◼
►
didn't hear how the scene started.
00:56:36
◼
►
And so she said, what does she say?
00:56:38
◼
►
The Apple TV backs up 15 seconds
00:56:40
◼
►
and then turns on captions for that 15 second window,
00:56:43
◼
►
which is really cool.
00:56:46
◼
►
Yeah, that was a smart feature.
00:56:48
◼
►
You know, I hope that they have more things like that.
00:56:50
◼
►
'Cause that's good stuff.
00:56:53
◼
►
- Yeah, absolutely.
00:56:54
◼
►
the sort of stuff like that sort of little detail is one of those things that
00:56:57
◼
►
can really set this box apart. I mean a lot a lot of boxes do what the Apple TV
00:57:02
◼
►
does right there's a lot of competition you just routed off a bunch of them and
00:57:05
◼
►
if this thing really works the way they say it'll work then that sort of
00:57:11
◼
►
experience is going to draw to our customers you know and yeah so I'm
00:57:16
◼
►
excited to get one I have an Apple TV and I can say I can tell you right now
00:57:19
◼
►
now I will be replacing it with a new one this fall. Yep yep yep absolutely so
00:57:25
◼
►
I'm looking forward to it. I guess we should talk about the the OS name real
00:57:28
◼
►
quick because Jason... Oh you mean you mean #JasonWasRight?
00:57:32
◼
►
#JasonWasRight. I got this one right. TV OS. I wrote a piece of Macworld a couple
00:57:39
◼
►
weeks ago saying because it was August and we had nothing to talk about saying
00:57:43
◼
►
okay here's my latest theory Phil Schiller when when Gruber asked him come
00:57:47
◼
►
on watchOS all lowercase with capital OS,
00:57:50
◼
►
you're killing me here.
00:57:51
◼
►
And Schiller said something really weird like,
00:57:54
◼
►
well, it'll all make sense soon or something like that.
00:57:59
◼
►
I'm like, what does that mean?
00:58:00
◼
►
And I've been advocating for a while now
00:58:02
◼
►
of going back to Mac OS instead of OS 10,
00:58:04
◼
►
getting off the X, moving along,
00:58:06
◼
►
getting to version 11, you know, being done with the X.
00:58:11
◼
►
And now what we have is iOS lowercase i capital OS
00:58:14
◼
►
that runs the iPad and the iPhone.
00:58:17
◼
►
and the iPod Touch.
00:58:19
◼
►
We have WatchOS, which runs the Apple Watch,
00:58:22
◼
►
and now we have TV, lowercase TV, capital OS,
00:58:25
◼
►
that runs the Apple TV,
00:58:26
◼
►
which means that next year will we see Mac OS,
00:58:29
◼
►
lowercase Mac, uppercase OS?
00:58:31
◼
►
Maybe, that might actually happen,
00:58:33
◼
►
but I called it on TV OS,
00:58:35
◼
►
and so, yeah, yay.
00:58:38
◼
►
I don't like how it looks at all,
00:58:39
◼
►
but at least I was right.
00:58:41
◼
►
- It does look a little weird,
00:58:43
◼
►
but I think the naming scheme makes sense,
00:58:45
◼
►
And I think that the Apple TV always had this identity problem where the OS
00:58:50
◼
►
didn't have a name and maybe it didn't need one because you had to have that
00:58:53
◼
►
sort of backroom agreement to be on it.
00:58:56
◼
►
But now that it is a development platform, it's got SDK, it's got APIs on it.
00:59:01
◼
►
It needed a name.
00:59:02
◼
►
And I think, I think TVOS is, is a good one.
00:59:06
◼
►
It obviously fits in.
00:59:07
◼
►
Yeah, it needed a name and based on iOS is not a good name, right?
00:59:12
◼
►
It runs iOS, but not really not a good name.
00:59:15
◼
►
and then when your developers have to develop for it,
00:59:17
◼
►
you gotta give it, you gotta call it something.
00:59:19
◼
►
And it isn't really iOS, right?
00:59:21
◼
►
'Cause it's weird, 'cause it's running
00:59:22
◼
►
on this outlier device.
00:59:23
◼
►
So tvOS, let's call it that.
00:59:26
◼
►
At least it's clear now.
00:59:27
◼
►
- So we'll put a link to that article in the show notes.
00:59:32
◼
►
Jason, where can people find the show notes this week?
00:59:35
◼
►
- Well, since this is episode 53 of Upgrade,
00:59:38
◼
►
they can find the show notes
00:59:39
◼
►
at relay.fm/upgrade/53stephen, that's how that works.
00:59:43
◼
►
or they can look in their podcast app of choice
00:59:46
◼
►
and it's probably already there.
00:59:48
◼
►
- It's clever how we name these things really.
00:59:51
◼
►
Very straightforward.
00:59:53
◼
►
So it's gonna ship late October.
00:59:57
◼
►
If you're a developer, you can actually apply
01:00:00
◼
►
doing a raffle it seems like of a hardware dev kit
01:00:02
◼
►
so you can be putting apps on it and seeing how it goes.
01:00:06
◼
►
It's 149 bucks for the 32 gig and 199 for the 64
01:00:12
◼
►
Did they give you any sort of additional information
01:00:16
◼
►
about why there are two sizes in the hands-on area?
01:00:19
◼
►
Is there any news there?
01:00:22
◼
►
- No, I think the idea there is it's basically
01:00:25
◼
►
how much space do you want for apps.
01:00:27
◼
►
And it's not like you can download videos or anything
01:00:30
◼
►
or sync videos like you could
01:00:31
◼
►
on the first generation Apple TV.
01:00:33
◼
►
It's really that they want space for apps
01:00:38
◼
►
because if you have a lot of apps,
01:00:40
◼
►
you're gonna want more space
01:00:41
◼
►
so you don't have to be installing them
01:00:43
◼
►
and uninstalling them.
01:00:45
◼
►
- There was a tweet going around earlier saying
01:00:48
◼
►
that there doesn't seem to be any persistent storage,
01:00:51
◼
►
which I really don't know what that means
01:00:54
◼
►
as far as can I at least keep so much game data
01:00:58
◼
►
on the Apple TV or that's the sort of--
01:01:01
◼
►
- Looks like apps are limited to 200 megabytes
01:01:03
◼
►
or something like that.
01:01:03
◼
►
This goes back to another feature that they announced
01:01:06
◼
►
which this year, which is this ability
01:01:09
◼
►
for levels and stuff to load dynamically.
01:01:12
◼
►
They load on the fly, so the app loads to the next level
01:01:15
◼
►
and pulls it over the cloud.
01:01:16
◼
►
So instead of installing 20 gigs on your hard drive,
01:01:20
◼
►
like on a console, it instead loads things on the fly.
01:01:24
◼
►
And that was announced for apps for iOS,
01:01:27
◼
►
but works with tvOS too.
01:01:29
◼
►
So that's what you're gonna see is slimmed down apps
01:01:34
◼
►
that can load their content
01:01:36
◼
►
and delete their content as they go.
01:01:39
◼
►
I think too there's questions around universal apps and there's some
01:01:45
◼
►
stuff on the developer site that maybe seems like you could do a universal app
01:01:49
◼
►
but then the TV app be an add-on and maybe you could charge for that is very
01:01:52
◼
►
very early in all this I'm sure there'll be lots of follow-up in the coming weeks
01:01:56
◼
►
but I for one I'm excited to see what developers do with this I think it's
01:02:00
◼
►
gonna be great to have the Apple TV be a bigger part of the Apple ecosystem it has
01:02:06
◼
►
always felt like this sort of like weird little guy, right?
01:02:09
◼
►
It was a hobby, right?
01:02:11
◼
►
That's what Apple, you know,
01:02:14
◼
►
that's what Steve Jobs called it years ago,
01:02:15
◼
►
and I think it's finally graduated from that today.
01:02:18
◼
►
- Yeah, they're changing the future of TV now apparently.
01:02:23
◼
►
So much, I think it needs to sell well
01:02:27
◼
►
for it to not be a hobby,
01:02:28
◼
►
but that's where they're headed now.
01:02:30
◼
►
This is a real development platform,
01:02:32
◼
►
and it's all good.
01:02:33
◼
►
That's good, good stuff.
01:02:34
◼
►
It gets, you know, this is,
01:02:36
◼
►
Apple TV is a conduit to get the power of app,
01:02:39
◼
►
you know, app developers apps onto TV sets,
01:02:43
◼
►
on the big screens.
01:02:44
◼
►
And, you know, I don't,
01:02:47
◼
►
I don't feel like this is,
01:02:50
◼
►
I think it's a false thing to say,
01:02:52
◼
►
does this mean that it's gonna compete with game consoles?
01:02:55
◼
►
You know, I think not.
01:02:57
◼
►
I think it sort of does, but more doesn't,
01:03:01
◼
►
if that makes sense.
01:03:03
◼
►
maybe it doesn't make sense, that it might, but not really.
01:03:07
◼
►
Like, it's a different beast and it can play games,
01:03:11
◼
►
but it's not an attempt to reach the game console market
01:03:16
◼
►
so much as reach another market that might wanna play games
01:03:21
◼
►
on their TV, but is not gonna buy a console.
01:03:24
◼
►
- Yeah, that's where I fit in.
01:03:25
◼
►
I'm not, I don't consider myself a gamer.
01:03:28
◼
►
I don't own a console,
01:03:30
◼
►
haven't had a console since I was a kid,
01:03:33
◼
►
But some casual games with the family on the Apple TV
01:03:36
◼
►
is something I could get behind.
01:03:38
◼
►
So I think that's, I think it's more of a,
01:03:41
◼
►
it's sort of a second tier thing
01:03:45
◼
►
that it's not going after the Xbox,
01:03:46
◼
►
it's not going after the PlayStation,
01:03:47
◼
►
but you're right, there is this other audience of people
01:03:50
◼
►
who want something less hardcore.
01:03:52
◼
►
And I think that's a market that's been really underserved.
01:03:55
◼
►
I mean, there was the,
01:03:57
◼
►
there was a, what was the Android-based one
01:03:59
◼
►
a couple years ago that you could put games on
01:04:02
◼
►
and you could put like roms on and stuff.
01:04:03
◼
►
I think Micah owns one.
01:04:04
◼
►
But there hasn't really been--
01:04:06
◼
►
- Except the oh yeah?
01:04:08
◼
►
- Yeah, the ooh yeah, the ooh yeah.
01:04:10
◼
►
Sounds like a cheer really more than anything.
01:04:15
◼
►
- But there really isn't anything sort of in this power
01:04:17
◼
►
and price class until now.
01:04:18
◼
►
And I think Apple is smart to go after that.
01:04:22
◼
►
I think there's gonna be a lot of people who
01:04:24
◼
►
like it because it's not a console, if that makes sense.
01:04:31
◼
►
Anyways, good times, good times in the TV land.
01:04:34
◼
►
But I think it's time to move out of the living room, Jason.
01:04:39
◼
►
- Oh, we have to leave the living room now?
01:04:40
◼
►
- I think we do.
01:04:41
◼
►
It's time to move to our pockets,
01:04:42
◼
►
but first, do you want to tell us
01:04:43
◼
►
about our friends at FanDuel?
01:04:45
◼
►
- See, I was gonna say, getting hot and stuffy in here,
01:04:47
◼
►
but it's gonna be way hotter and stuffier in the pockets
01:04:50
◼
►
than it is in the living room.
01:04:51
◼
►
But okay, we'll go there after I tell you about FanDuel.
01:04:54
◼
►
Big week, I know you guys have been waiting
01:04:55
◼
►
for this week for ages,
01:04:58
◼
►
because it's the first week of the NFL season.
01:05:02
◼
►
Also Apple event, also new iPhones, also new Apple TV.
01:05:05
◼
►
But if you like the sports and the sports ball,
01:05:08
◼
►
you may be excited about the fact
01:05:10
◼
►
that the American football season is starting
01:05:12
◼
►
and many fans of the American football,
01:05:15
◼
►
I don't know why I'm describing it this way,
01:05:17
◼
►
but I know we have an international audience
01:05:19
◼
►
that enjoys listening to this podcast
01:05:21
◼
►
and I need to explain this to the American football,
01:05:23
◼
►
different from the football that you may know.
01:05:26
◼
►
One of the great things about it, fantasy football.
01:05:27
◼
►
I have been in a fantasy football league for basically since high school and it's been
01:05:34
◼
►
on online for a while now.
01:05:36
◼
►
It's the traditional league where you draft players at the beginning of the season, you
01:05:40
◼
►
pick players every week in your starting lineup and you accumulate points or you do head to
01:05:44
◼
►
head wins and losses and at the end of the year somebody wins, they usually win some
01:05:48
◼
►
It's nice, it's fun.
01:05:50
◼
►
FanDuel is doing something different and you don't even have to be a huge sports nut to
01:05:56
◼
►
get into fantasy football.
01:05:57
◼
►
This is for everyone, anyone who is sort of interested in sports.
01:06:02
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You can play it on FanDuel.
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That's because FanDuel is the leader in one week fantasy football.
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That's right.
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They're paying more than $75 million a week this football season.
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And it's easy.
01:06:17
◼
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You get a salary cap.
01:06:18
◼
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So you can't just do an all-star team.
01:06:19
◼
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You got to be smart.
01:06:20
◼
►
You got to pick a bunch of middle-level players that you think are going to have a good week.
01:06:24
◼
►
you pick some stars and some super cheap finds and hope that the stars can balance it out.
01:06:30
◼
►
There's some interesting strategies that go on here. You build it for the week. Entry
01:06:34
◼
►
fees start at $1, so anyone can play. You make your lineup and you see what happens.
01:06:39
◼
►
So I set up a lineup the other week on the baseball side in FanDuel. Very easy to do.
01:06:46
◼
►
And week one of the NFL is coming up. So after you get over the high of the Apple event and
01:06:51
◼
►
start to think about maybe some NFL action. Consider FanDuel. This is what you need to
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01:07:20
◼
►
So we're in the pocket now, Jason. iPhone 6s.
01:07:25
◼
►
It's so small in the pocket. It's so hard to put stuff in there.
01:07:30
◼
►
Okay, we're here. Here we are. We're in the pocket with an iPhone 6s and a 6s Plus.
01:07:34
◼
►
It's a big pocket.
01:07:35
◼
►
And the same pocket? That's no good.
01:07:36
◼
►
Two pockets.
01:07:38
◼
►
Two pockets.
01:07:39
◼
►
They're connected. They're stapled together.
01:07:41
◼
►
That's how they're connected. By staples.
01:07:44
◼
►
New iPhones. New iPhones. It happened.
01:07:46
◼
►
At the end at the end not not the beginning. I mean they
01:07:50
◼
►
Apple if it's
01:07:53
◼
►
Have a tendency I think to sort of ramp up to the most exciting thing, right?
01:07:57
◼
►
This time I feel like it was sort of a bell curve
01:08:03
◼
►
They sort of started slow got big with the iPad Pro and the Apple TV and then sort of tapered back down with the phones
01:08:08
◼
►
I don't know really know what that why that change took place this year
01:08:14
◼
►
But I mean it was like an hour and 20 minutes in till they got to the phones
01:08:18
◼
►
But at least they got more than like the eight minutes. They did last year with the watch. Just good. Yeah
01:08:23
◼
►
Lots of things about numbers crazy year-over-year growth especially in China
01:08:29
◼
►
Yeah, so one of those update not update updates is we still got an iPhone update just came at the end
01:08:35
◼
►
Customer set off the choice. He said customer sat in this in this part
01:08:40
◼
►
I typed it out and as I was crying a little bit it's off the charts Jason
01:08:45
◼
►
It's it's really doesn't see it from here doesn't the chart ended a hundred percent
01:08:49
◼
►
Like you can't have more than everyone who has a phone be satisfied
01:08:53
◼
►
It's it turns out Apple's charts for customer sat ended 90%
01:08:56
◼
►
It sounds like the Amazon charts with no numbers at all
01:08:59
◼
►
It's like everything off the chart because the chart doesn't mean anything. Yeah
01:09:02
◼
►
So it's it's an S year right the the outside is the same the cases are the same
01:09:10
◼
►
But it seems like they really played up. Hey, we did a lot of stuff internally
01:09:15
◼
►
it's not just a speed bump like some previous s phones have been but
01:09:18
◼
►
We've got a new cover glass we've got new cameras we've got new aluminum
01:09:25
◼
►
We're actually they're actually using the 700 series aluminum like they're on the watch which was
01:09:28
◼
►
7,000 yeah, it's that it's that magic aerospace aluminum
01:09:32
◼
►
Thing that is that is as predicted made out of rockets Jason it is it is it's from space from space
01:09:39
◼
►
And then of course the 3d touch which I think is probably the biggest thing I
01:09:46
◼
►
think that I think 3d touch is what will define this iPhone in history. No doubt.
01:09:51
◼
►
So can you kind of break down just watching it was sort of hard to kind of
01:09:55
◼
►
really get what they're trying to say how is it using it kind of what are your
01:09:59
◼
►
thoughts on on how they presented it and what you think about the feature?
01:10:05
◼
►
- It's, so I spent most of my time,
01:10:09
◼
►
well, I spent a lot of time with the iPad Pro
01:10:11
◼
►
and then I spent a lot of time with a success
01:10:14
◼
►
with this feature 'cause I wanted to understand it.
01:10:17
◼
►
And you know, you are pushing a little bit harder
01:10:22
◼
►
on an interface element to make something happen.
01:10:25
◼
►
And there are a few different ways that that manifests.
01:10:27
◼
►
In the launcher, it manifests as a little menu
01:10:31
◼
►
of common suggestions of things that you might want to do.
01:10:36
◼
►
And then it's launching the app,
01:10:39
◼
►
but it's launching the app with a,
01:10:41
◼
►
it's deep linking essentially.
01:10:43
◼
►
It's that's taking it to a very particular state.
01:10:46
◼
►
So in mail, if you 3D touch, I guess,
01:10:51
◼
►
if you press on the mail icon,
01:10:53
◼
►
one of the options is search.
01:10:55
◼
►
And when you tap on search,
01:10:56
◼
►
or you can actually press and then sort of just
01:10:58
◼
►
slide your finger down to search and let go,
01:11:00
◼
►
that also works. It will launch mail, but it will bring you to the search window
01:11:05
◼
►
with the insertion point in the search box and the keyboard showing. So you're
01:11:08
◼
►
ready to go. That as an example. Or if you 3D touch, you give that
01:11:14
◼
►
extra press on the camera app, you can slide your finger down to take a selfie
01:11:19
◼
►
or take a picture or take a video and let go and then that feature will
01:11:26
◼
►
come up. So you know, you'll already be with the front-facing camera, the
01:11:31
◼
►
FaceTime camera, or you'll already be in video mode. So that's clever, and that's
01:11:36
◼
►
like a control click, that's a right click, that's a contextual
01:11:39
◼
►
thing, but it can help. I think that could be really great, like in Maps you press
01:11:44
◼
►
R on the Maps icon and you get a thing that says "Navigate to Home." It's
01:11:50
◼
►
just a nice little shortcut to say "I just need to figure out how to get
01:11:53
◼
►
home from here. And then in apps, there are, I think developers can sort of do
01:11:58
◼
►
whatever they want, but this metaphor that Apple is using, and I think Apple
01:12:02
◼
►
wants to be an example for app developers. App developers are gonna look
01:12:08
◼
►
at what Apple does and say, "We should do that, because all the system apps do that."
01:12:11
◼
►
It's this idea of the peak and the pop. Adorable, really. Kind of cute names.
01:12:19
◼
►
- Yeah, except the peak kind of pops up,
01:12:21
◼
►
which is weird because it's not a pop, it's a peak.
01:12:24
◼
►
- I had the same thought.
01:12:25
◼
►
- Yeah, yeah.
01:12:26
◼
►
So, but you press on that, on an interface element,
01:12:30
◼
►
like let's say you're in the preview list
01:12:33
◼
►
of all of your messages.
01:12:35
◼
►
If you touch on one and press a little bit,
01:12:40
◼
►
you get a preview of that message.
01:12:44
◼
►
And that's called a peak.
01:12:46
◼
►
And in some apps, you can actually do things
01:12:48
◼
►
from the peak, you can swipe your finger up and down
01:12:51
◼
►
or left and right and expose other options.
01:12:53
◼
►
Like if you swipe your finger up,
01:12:55
◼
►
from the bottom comes a list of buttons that you can press
01:12:58
◼
►
to do something to whatever you've got selected.
01:13:01
◼
►
If you want to commit, fully commit to that thing
01:13:07
◼
►
you're just peaking at,
01:13:09
◼
►
you just continue to press a little bit harder
01:13:11
◼
►
and that the whole interface element just kind of pops,
01:13:14
◼
►
and that's the pop, into full, you know, regular mode.
01:13:18
◼
►
like as if you had tapped on it.
01:13:19
◼
►
So it's a way for you to, instead of the old mode,
01:13:22
◼
►
which would be, oh, let's see what message they sent,
01:13:25
◼
►
tap, slide in, oh, there it is,
01:13:27
◼
►
and tap and you slide back out.
01:13:29
◼
►
Instead, you do this 3D touch, you look at the message,
01:13:33
◼
►
and if it is the one that you were looking for,
01:13:35
◼
►
then you press a little bit harder and it opens
01:13:37
◼
►
as if you had tapped it.
01:13:38
◼
►
So it's cute.
01:13:40
◼
►
It does a little, because there's the Taptic Engine now
01:13:43
◼
►
in the iPhone 6S and 6S Plus,
01:13:47
◼
►
It does a little quick buzz kind of in your hand
01:13:51
◼
►
when you do both of those things.
01:13:52
◼
►
So you get some very light haptic feedback
01:13:56
◼
►
that these things are happening.
01:13:57
◼
►
And I can see how it will become second nature to people
01:13:59
◼
►
who are using these devices to do it
01:14:02
◼
►
because Apple's done it in a very kind of clever way.
01:14:04
◼
►
It's not just let's throw up a menu everywhere.
01:14:09
◼
►
I think they did a very good job.
01:14:13
◼
►
I think the fit and finish of it is really nice.
01:14:16
◼
►
They, I'm impressed with that.
01:14:18
◼
►
And I could see how it could become a natural part
01:14:21
◼
►
of your gestural language in the future
01:14:25
◼
►
once you start using these devices.
01:14:28
◼
►
- No, I definitely agree.
01:14:30
◼
►
We had spoken on connected a couple of weeks ago
01:14:32
◼
►
about the concern developers would be tempted to put
01:14:37
◼
►
UI elements behind a long press,
01:14:40
◼
►
or we had a force touch as we were calling it,
01:14:43
◼
►
and now it's not the name anymore,
01:14:44
◼
►
or there's something different.
01:14:45
◼
►
- I know. - It's very confusing.
01:14:47
◼
►
But I agree with you, I think the way Apple's doing it
01:14:50
◼
►
is that there's nothing that this does
01:14:54
◼
►
that you can't do another way, right?
01:14:57
◼
►
You can launch the app and you can hit the button you want,
01:14:59
◼
►
or you can tap on the email and open it.
01:15:01
◼
►
But it's providing another level of
01:15:05
◼
►
accessibility to those things in a way that is clever,
01:15:12
◼
►
but I don't think developers or the OS itself
01:15:16
◼
►
are gonna be hamstrung because a bunch of old devices
01:15:18
◼
►
don't have it yet.
01:15:19
◼
►
You know what I mean?
01:15:20
◼
►
Like it's a nice addition, but it doesn't really add any,
01:15:23
◼
►
there's no negative side to that
01:15:24
◼
►
that I can see at this point.
01:15:26
◼
►
- Yeah, we'll see.
01:15:28
◼
►
The ball is really in the court of the app developers now.
01:15:33
◼
►
- The ball in this Pocket 2 is getting really crowded.
01:15:36
◼
►
- Yeah, it's yeah.
01:15:38
◼
►
We'll see what they do.
01:15:40
◼
►
We'll see what they do with this.
01:15:41
◼
►
and the clever ideas that come out of it.
01:15:44
◼
►
But I like it.
01:15:46
◼
►
My first few minutes with it,
01:15:51
◼
►
I totally get what they're doing.
01:15:53
◼
►
It feels natural.
01:15:54
◼
►
It's harder to explain,
01:15:56
◼
►
but very easy when you experience it
01:15:59
◼
►
to see what you would do.
01:16:01
◼
►
It feels natural.
01:16:02
◼
►
It doesn't feel like you're trying
01:16:03
◼
►
to press through the screen.
01:16:04
◼
►
I didn't notice any accidental taps.
01:16:09
◼
►
I think that the software behind it
01:16:10
◼
►
really smart about what it's sensing and and and how it behaves. I really think
01:16:15
◼
►
app developers are gonna go to town with things like the shortcuts from the home
01:16:18
◼
►
screen. It makes the home screen more efficient and and being able to kind of
01:16:22
◼
►
pop in or sorry peek into various items in the UI that we you could get used to
01:16:30
◼
►
it really really easily. So we'll see. Yeah I think it's I think it's nice.
01:16:35
◼
►
Camry got a got a big jump this year as well. They've gone from 8 to 12 megapixel
01:16:40
◼
►
They had a whole technical explanation about why they couldn't do that till now that quite frankly no human could understand
01:16:49
◼
►
I think the big thing with the camera is doing 4k video. It seems
01:16:52
◼
►
I'm a don't mean to be a downer Jason don't mean to be the way that I am
01:17:00
◼
►
but it just seems I
01:17:02
◼
►
Don't know. I don't know why I don't know what I can do with 4k video at this point, right like I
01:17:08
◼
►
What am I gonna do with 4k video, Jason?
01:17:10
◼
►
Well, zoom in on it.
01:17:13
◼
►
Yeah, I mean, I guess and let it fill up my photo stream and my iCloud account.
01:17:18
◼
►
Or use image stabilization and have lots of extra pixels to use.
01:17:23
◼
►
I don't know. It's one of those things that when they first did 1080 video, I thought
01:17:28
◼
►
really, what are we gonna do 1080 video? But then, you know, a few years pass and it seems reasonable.
01:17:33
◼
►
This is one of those things where it's early,
01:17:35
◼
►
but having it there
01:17:38
◼
►
will eventually seem nice and you know people will be shooting movies they're
01:17:43
◼
►
already shooting movies with iPhones now they'll be shooting them in 4k yeah some
01:17:47
◼
►
of the chat rooms like you can watch the videos on your Roku the Apple TV
01:17:51
◼
►
doesn't that's right okay but um yeah I mean joking aside I mean part that's
01:17:55
◼
►
partially in jest I mean it's gonna be really fun to play with I think but
01:18:00
◼
►
at the same time you have this argument it's it's been it's sort of been
01:18:04
◼
►
rekindled today on Twitter of you know I could take a couple of minutes of video
01:18:09
◼
►
and fill up you know an eighth of my 16 gigabyte iPhone and that's I think
01:18:15
◼
►
that's problematic especially when photo and video see like that's what normal
01:18:22
◼
►
people do with their phones right a lot of people do this stuff and I do think
01:18:27
◼
►
that the complaints we have heard from people and the complaints that have been
01:18:32
◼
►
voice to Apple about the 16 gigabyte phone. It's only gonna get louder now that
01:18:36
◼
►
you can really fill that thing up with really high quality video. Yeah, yeah, we'll
01:18:42
◼
►
see. I mean you'll also be filling it up with live photos so who knows. There are
01:18:47
◼
►
lots of ways to fill up these phones so pity those who have the 16 gig
01:18:53
◼
►
model. So what else with the camera? The 5 megapixel FaceTime camera,
01:18:58
◼
►
camera on the front. They're using the screen now as a flash. They've done
01:19:03
◼
►
this in Photo Booth on the Mac forever. Yes. And I think in Snapchat—I'm not
01:19:08
◼
►
young enough to understand Snapchat—but I've heard—the children have told me
01:19:12
◼
►
that it snaps while it chats. Yes. It's an amazing invention. It uses the screen flash.
01:19:17
◼
►
Yeah. And they say three times as bright as the
01:19:21
◼
►
as the standard brightness. So they've got it, you know, they're cranking up the
01:19:25
◼
►
brightness momentarily in order to get that flash using the screen flash.
01:19:30
◼
►
It's like a little explosion. You can only do so many of them that your phone just
01:19:32
◼
►
disintegrates. Sad. Possible. And then faster LTE, faster wireless, you know,
01:19:38
◼
►
stuff we see kind of every year. Yeah, I mean, I feel like that stuff just kind of comes
01:19:42
◼
►
with the territory where they get, you get new radios and they have new
01:19:46
◼
►
features so they're like, "Yay, here they are." And they make claims that they're twice as
01:19:50
◼
►
fast and it's usually never that, never actually true except in ideal
01:19:54
◼
►
circumstances that never exist, but generally, you know, over time it ends up being faster
01:19:59
◼
►
as time goes on. Maybe not as fast as they say, but because in the real world things
01:20:04
◼
►
aren't ever that simple, but in the ballpark. The live photos thing I am fascinated by,
01:20:10
◼
►
this idea that, you know, these cameras all sort of bracket the images. They sort of take
01:20:16
◼
►
a bunch of images and pick a good one. I think that actually was happening on the iPhone
01:20:20
◼
►
before to a certain degree where, you know, it was taking whatever, 10 images or something,
01:20:25
◼
►
and then picking the one that it thought was the best of those and using that one. I think that,
01:20:29
◼
►
I think it was already doing that. But now what they're doing here is when you were in this live
01:20:33
◼
►
photo mode, it is, you know, it is taking a still, but for a second and a half on either side,
01:20:39
◼
►
it's gathering data and then it generates, essentially it generates a still and then it
01:20:45
◼
►
It generates, it saves, they're unclear on this,
01:20:50
◼
►
but it's compressed.
01:20:52
◼
►
So it sounds like they're doing kind of quick timey stuff
01:20:54
◼
►
where they're tracking,
01:20:56
◼
►
like, I don't know if you can do,
01:20:58
◼
►
can you do a reverse key frame?
01:21:00
◼
►
Maybe there are two key frames,
01:21:01
◼
►
but that sounds like what's happening here
01:21:02
◼
►
is you've got your picture,
01:21:03
◼
►
and then there's data that they're using
01:21:06
◼
►
for the other stills in this live photo thing.
01:21:09
◼
►
So that when you hold on an image that's a live photo,
01:21:13
◼
►
you see three seconds of movement.
01:21:15
◼
►
It's like a really short vine.
01:21:16
◼
►
- Right, but it's not video.
01:21:18
◼
►
They were very clear about that.
01:21:20
◼
►
- No, it's a series of stills,
01:21:23
◼
►
you know, using the still camera stuff,
01:21:25
◼
►
and yet it's also not stored as a stack of JPEGs,
01:21:27
◼
►
which is why I mentioned keyframes,
01:21:29
◼
►
'cause it sounds more like what's happening
01:21:31
◼
►
as something like, that's how video compression works, right?
01:21:33
◼
►
Is you have a keyframe that's got all the information,
01:21:35
◼
►
and then for successive frames,
01:21:37
◼
►
they, up until the point where there's a new keyframe,
01:21:40
◼
►
what they're doing is detailing how this frame
01:21:42
◼
►
is different from the frame that came before it,
01:21:44
◼
►
and it sounds like they're doing something like that
01:21:46
◼
►
with the live photo stuff, but it's not a video.
01:21:49
◼
►
So it's kind of like a video, but it's kind of not a video.
01:21:53
◼
►
It's complicated.
01:21:54
◼
►
- Yeah, I'm looking forward to playing with it.
01:21:56
◼
►
I think it'll be a fun with kids and pets and stuff.
01:21:58
◼
►
- It's cute, yeah, exactly right.
01:22:00
◼
►
You know, and you get these little things
01:22:02
◼
►
and you hold it and that still picture you've got
01:22:04
◼
►
also has some motion data around it
01:22:06
◼
►
and it moves a little bit and that can be kind of fun.
01:22:08
◼
►
And there's audio optionally too.
01:22:10
◼
►
So it's a, yeah, it's a fun idea.
01:22:14
◼
►
we'll see if it goes anywhere.
01:22:15
◼
►
But they're building support into iOS 9 and El Capitan,
01:22:19
◼
►
so you'll be able to see the stuff that's shot with this.
01:22:22
◼
►
And I'm unclear whether you can export it out
01:22:24
◼
►
as an animated GIF or something.
01:22:26
◼
►
- I know. - I said GIF, you heard me.
01:22:28
◼
►
- And watchOS, and it was sort of a throwaway comment,
01:22:31
◼
►
but iOS 9, you can set a photo or a photo album
01:22:34
◼
►
as your watch face background, and they've said,
01:22:38
◼
►
again, just very off the cuff during the keynote,
01:22:40
◼
►
that you can do that with these as well.
01:22:43
◼
►
if you have a little three second thing of your kid smiling,
01:22:45
◼
►
you could make that your watch face,
01:22:47
◼
►
which I think is, I mean, I think these things will be fun,
01:22:50
◼
►
but I think that it's gonna be for a certain type of person,
01:22:52
◼
►
and there are gonna be a lot of people who just don't care
01:22:54
◼
►
or don't understand, or, you know, it's fine,
01:22:56
◼
►
but I can't export it to Instagram, so who cares, you know?
01:23:00
◼
►
I really wanna see how the third party support,
01:23:02
◼
►
if it exists, what that looks like
01:23:04
◼
►
before I'm willing to say this is gonna be a huge hit.
01:23:06
◼
►
But, anyway, so we talked about the business stuff
01:23:11
◼
►
a little bit.
01:23:12
◼
►
You're-- - Sure.
01:23:15
◼
►
Does that mean we can leave the pocket?
01:23:17
◼
►
- Yeah, we're now in the boardroom, Jason.
01:23:21
◼
►
- Okay. - It's a good looking suit.
01:23:23
◼
►
- I love this leather chair here.
01:23:24
◼
►
- It's a good looking suit.
01:23:26
◼
►
- So you're, I say yours, not really yours,
01:23:30
◼
►
but your six S's is not here.
01:23:31
◼
►
So the lineup now is five S, six,
01:23:36
◼
►
six plus, six S, six S plus.
01:23:40
◼
►
- Exhausting to say.
01:23:41
◼
►
I'm surprised they kept the six plus.
01:23:44
◼
►
I thought just the six would sit in the middle,
01:23:46
◼
►
but they got two options in the middle now,
01:23:49
◼
►
and then the five S is still around in the US on contract
01:23:54
◼
►
on that sort of free tier.
01:23:56
◼
►
Of course now, a lot of carriers are going
01:23:59
◼
►
to this monthly payment thing,
01:24:00
◼
►
so they also broke that down of like,
01:24:02
◼
►
"Hey, this is an average over these carriers,
01:24:05
◼
►
"$27, $32 a month or something."
01:24:10
◼
►
- And then-- - Yes, and then,
01:24:12
◼
►
Apple has its own program.
01:24:15
◼
►
There'll be a link in the show notes.
01:24:17
◼
►
They're calling it the iPhone Upgrade Program.
01:24:20
◼
►
And basically, if you want an iPhone every year,
01:24:24
◼
►
you can go into the Apple Store, tell them your carrier,
01:24:27
◼
►
and you get a monthly bill.
01:24:29
◼
►
And then you go back in the next year,
01:24:31
◼
►
give them the phone back, and they roll that debt
01:24:33
◼
►
over to the next phone or something.
01:24:36
◼
►
I looked over this Apple website,
01:24:38
◼
►
and quite frankly, sort of my eyes glazed over.
01:24:40
◼
►
But it's there.
01:24:42
◼
►
- It's, it sounds like this is,
01:24:46
◼
►
yeah, I need to get more information about this.
01:24:49
◼
►
It sounds like this is basically Apple saying,
01:24:50
◼
►
look, we wanna have the equivalent
01:24:55
◼
►
of what the carriers have,
01:24:58
◼
►
which is a monthly phone reimbursement program.
01:25:03
◼
►
So that's what they created.
01:25:06
◼
►
So if you wanna use Apple,
01:25:08
◼
►
and Apple's thing is a little different in that you've got,
01:25:10
◼
►
they've rolled AppleCare+ into it,
01:25:12
◼
►
so it's gonna be a little more expensive.
01:25:13
◼
►
But what they say is you get a new iPhone every year.
01:25:16
◼
►
It sounds to me like you pay this monthly fee
01:25:18
◼
►
and after a year you can trade in your old iPhone
01:25:22
◼
►
and get a new iPhone and then you pay the new monthly fee.
01:25:24
◼
►
And it's a two year commitment,
01:25:26
◼
►
but I think you're buying yourself out of the second year
01:25:29
◼
►
by trading in your phone.
01:25:30
◼
►
- I think so, yes.
01:25:31
◼
►
- I think that's how it works.
01:25:33
◼
►
So it's a little more expensive,
01:25:34
◼
►
But put it this way, if you are more comfortable
01:25:37
◼
►
with your relationship with Apple
01:25:38
◼
►
than you are with your carrier,
01:25:39
◼
►
and I suspect a lot of Apple's customers are,
01:25:42
◼
►
this is an interesting approach
01:25:43
◼
►
where you're getting an unlocked phone,
01:25:44
◼
►
you can change your carrier anytime you want,
01:25:46
◼
►
you can travel internationally
01:25:47
◼
►
and put any SIM card in you want.
01:25:49
◼
►
And yes, you are paying, instead of paying that $32 a month
01:25:54
◼
►
or $40 a month or whatever for,
01:25:58
◼
►
or $28 a month to AT&T for your plan,
01:26:01
◼
►
or to T-Mobile or to Verizon, you pay it to Apple.
01:26:05
◼
►
And along with it, you get AppleCare.
01:26:09
◼
►
So you've got extra protection on it.
01:26:12
◼
►
And it's unlocked, so you can move at any point.
01:26:15
◼
►
Interesting.
01:26:16
◼
►
I don't know.
01:26:17
◼
►
Part of me says that this is largely to grease the skids
01:26:22
◼
►
of selling phones in Apple retail.
01:26:24
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►
That Apple really likes the idea
01:26:27
◼
►
of the two-year subsidy thing
01:26:30
◼
►
and hates the idea of having to sell an unlocked phone
01:26:32
◼
►
for $600 or whatever, $750.
01:26:36
◼
►
And now they don't have to, because they have this plan
01:26:38
◼
►
that sounds a lot like plans people
01:26:40
◼
►
are gonna be familiar with.
01:26:41
◼
►
So, interesting idea.
01:26:43
◼
►
I think it also, you know, the iPhone's gotten a lot simpler
01:26:48
◼
►
in the last couple of versions,
01:26:50
◼
►
where now there aren't a bunch of different SKUs
01:26:52
◼
►
for a bunch of different carriers.
01:26:54
◼
►
They're sort of an iPhone now.
01:26:55
◼
►
And that enables them to do this too,
01:26:58
◼
►
by saying, "Look, it's just for everybody, whatever.
01:27:01
◼
►
Every carrier will work with it."
01:27:03
◼
►
And that makes this more viable
01:27:06
◼
►
than it would have been even two or three years ago,
01:27:09
◼
►
where, "Oh, you can't use that phone
01:27:11
◼
►
on this carrier," kind of stuff.
01:27:13
◼
►
It's just sort of swept away now.
01:27:14
◼
►
So it's cool.
01:27:15
◼
►
People will crunch the numbers and find out
01:27:17
◼
►
whether it's a good deal or not.
01:27:18
◼
►
Chances are it's gonna be more expensive,
01:27:20
◼
►
because like I said, they're rolling in AppleCare
01:27:22
◼
►
and stuff like that.
01:27:23
◼
►
So it'll probably be, you'll probably get a better deal
01:27:25
◼
►
from your carrier, depending on what you want though.
01:27:29
◼
►
If you want Apple Care, if you want the ability
01:27:31
◼
►
to dump your carrier on a moment's notice
01:27:33
◼
►
and have an unlocked phone, this may be a better deal.
01:27:36
◼
►
- Yeah, I don't know.
01:27:37
◼
►
I'm sort of mid contract right now with Verizon,
01:27:40
◼
►
but it is an interesting thing about making a change.
01:27:44
◼
►
And basically now if you start,
01:27:45
◼
►
if you move carriers or you start over,
01:27:48
◼
►
you're basically more or less going to be
01:27:50
◼
►
in some sort of monthly installment thing.
01:27:52
◼
►
You know, the idea of I'm gonna spend a couple hundred dollars
01:27:56
◼
►
if you buy unlocked several hundred dollars at once
01:28:00
◼
►
and then I just pay my bill and, you know,
01:28:03
◼
►
I'm tied to you for a set amount of time
01:28:04
◼
►
and then we can do our separate ways.
01:28:07
◼
►
That whole relationship, again, here in the US is changing.
01:28:11
◼
►
And I think you're right.
01:28:12
◼
►
Apple has to respond to that somehow.
01:28:14
◼
►
And I do think that they --
01:28:19
◼
►
Apple would refer its customers coming to their own stores
01:28:21
◼
►
'cause then they can control the experience, right?
01:28:24
◼
►
Like we've all been to carrier stores that are terrible.
01:28:28
◼
►
There's some good ones out there too,
01:28:29
◼
►
but we've all had that experience if we go
01:28:31
◼
►
and it's just a nightmare.
01:28:35
◼
►
there's always like there's this tension
01:28:38
◼
►
with Apple and the carriers
01:28:40
◼
►
and maybe this is sort of the next round of that of,
01:28:42
◼
►
hey, you guys are gonna do this monthly installment plan.
01:28:45
◼
►
All of a sudden Apple is like the bad guy
01:28:47
◼
►
if they don't have this, right?
01:28:48
◼
►
If you go to Apple's website,
01:28:49
◼
►
can only buy a phone for $299. On paper, you know, it's different but the way it
01:28:56
◼
►
looks is like whoa what are you doing Apple? Like that's a you know either
01:29:00
◼
►
that's an old way of thinking about it or people don't understand and why it's
01:29:03
◼
►
so much more expensive and so Apple has to play ball here and I think it's
01:29:08
◼
►
interesting and I am curious to see as you know this week goes on and as people
01:29:13
◼
►
sort of dive into the details of this of this agreement you know how how does it
01:29:17
◼
►
stack up versus what AT&T or Verizon or T-Mobile are doing on that fee.
01:29:23
◼
►
It's an interesting change. Yeah, interesting strategy. We'll see
01:29:28
◼
►
what happens with it. But I think, you know, Apple's got a lot more loyalty
01:29:32
◼
►
bound up in their brand than Verizon or AT&T or T-Mobile have in theirs with
01:29:35
◼
►
customers. So why not do this? We'll see what happens. Yeah, so probably the only
01:29:42
◼
►
other thing they sort of announced was some iCloud changing, iCloud price
01:29:47
◼
►
changing stuff I don't know what it was before but the new prices are 99 cents
01:29:52
◼
►
for 50 gigs to 99 for 200 and 999 for a terabyte that's that's monthly build
01:29:58
◼
►
monthly it's cheaper I think excited and look up what the previous ones were but
01:30:04
◼
►
it's still expensive it's cheaper so expensive compared to some other things
01:30:07
◼
►
out there but I think Apple's realizing that they've got to make some
01:30:11
◼
►
adjustments here yeah it's it's cheaper although I've got the 500 gig plan which
01:30:17
◼
►
is no longer there, which is annoying to me because I think I'm using about 270
01:30:22
◼
►
gigs of photos and video from the photo app. So you're forced up to the terabyte. Well, which I think is what I'm
01:30:29
◼
►
paying, so I think, you know, and I'm probably grandfathered in, but I think
01:30:33
◼
►
that's what I'm paying. But that's too bad, right? It's like, "Oh, I could...
01:30:40
◼
►
I didn't get a cost savings." But still, it's good. I'm
01:30:46
◼
►
disappointed that they didn't their free tier didn't go up to 10 because I feel
01:30:50
◼
►
like there's so many bad user experiences that happen because you run
01:30:53
◼
►
out of a backup space and and I feel like or or that it's five gigs per
01:30:59
◼
►
device up to linked to an account up to 15 or something like that we because if
01:31:04
◼
►
you have an iPhone and an iPad you're going to be very close to running out of
01:31:08
◼
►
your five gigs of backup storage like really easily and then you get all these
01:31:11
◼
►
weird obscure warnings and I don't, you know, maybe they sell some people on
01:31:19
◼
►
buying more storage stuff but I think mostly it just annoys people and they
01:31:22
◼
►
ignore it and they stop their devices start getting backed up and it leads to
01:31:25
◼
►
bad things and so I think they should, yeah, they should do something about that
01:31:29
◼
►
but they didn't. Instead though that 50 gig plan is now 99 cents a month. That's
01:31:33
◼
►
a pretty good deal. That's not bad just for like backups and some stuff
01:31:38
◼
►
and I think in general this will be good for people who use photos because making
01:31:41
◼
►
access to photos more reliable is a good thing. Yeah, 500 previously you got for $9.99 a month
01:31:50
◼
►
you got 500 gigs which was the plan that I was on and so now I will basically be able
01:31:55
◼
►
to go up to a terabyte but I can't go down. My 500 gig plan goes away so there's no place
01:32:02
◼
►
for me to fall in at $599 or something. I have to either go down to 200 or up to a terabyte.
01:32:06
◼
►
- It is a big gap, but I mean obviously Apple has the data
01:32:10
◼
►
on how people are using this, and I'm sure somewhere
01:32:13
◼
►
in some, not necessarily our boardroom that you and I
01:32:15
◼
►
are sitting in, but another boardroom.
01:32:18
◼
►
- Someone looked at this and said,
01:32:20
◼
►
"Hey, we need to redraw these tiers."
01:32:22
◼
►
At least Apple's paying attention to it.
01:32:25
◼
►
I mean, I was afraid that they had just put these prices
01:32:28
◼
►
on their website and then the intern who did it was gone.
01:32:31
◼
►
And no one was like, "How do we change it?"
01:32:32
◼
►
No one knew.
01:32:34
◼
►
So at least they're looking at it,
01:32:35
◼
►
and hopefully over time they'll sort of settle closer
01:32:38
◼
►
to the reality that we think should come about.
01:32:44
◼
►
- Busy day, Jason.
01:32:47
◼
►
- Big day, big day, big week, lots going on.
01:32:51
◼
►
- But yeah, it's good.
01:32:53
◼
►
It was dense, it was meaty.
01:32:56
◼
►
I like having a lot to talk about and a lot to write about
01:32:59
◼
►
and it's gonna be a busy few weeks now.
01:33:02
◼
►
I gotta write about iOS 9 and then El Capitan's coming.
01:33:05
◼
►
right after that and we're gonna get that, you know, we're gonna have new hardware rolling out sooner and a little bit later and a
01:33:11
◼
►
Little bit later all the way out to November with the iPad Pro
01:33:13
◼
►
So much to do and so much for all of us to talk about too. So that's good. The drought of summer is over
01:33:19
◼
►
Yeah. Oh, yeah. Yeah, sorry about that
01:33:27
◼
►
I'll do I'll die now. Goodbye. I'm gonna drying up. I just dried up and now I'm going to blow away on a breeze
01:33:34
◼
►
Oh no, there's no breeze, no.
01:33:36
◼
►
Maybe you should go to California.
01:33:39
◼
►
Nope. No sleep.
01:33:43
◼
►
Do we have any Ask Upgrade or do you want to wrap this up?
01:33:46
◼
►
Let's do a couple quick Ask Upgrades.
01:33:49
◼
►
I've got the Ask Upgrade window open here.
01:33:52
◼
►
Let's see if there's stuff that we haven't answered.
01:33:56
◼
►
Oliver asked if the computer's icon is still in the new Apple TV UI.
01:34:00
◼
►
It's not in any of the screenshots.
01:34:02
◼
►
Will ripped videos still work? I don't know if it's in there or not. I didn't see it either.
01:34:09
◼
►
It might appear when it senses computers around with sharing turned on, but I would also say
01:34:15
◼
►
that now that there's an app store here, presumably there'll be like Plex and other stuff that
01:34:19
◼
►
plays ripped videos on servers too. So I think in the end it'll be fine, but I don't know
01:34:26
◼
►
for sure if the direct sync from iTunes is gone or not.
01:34:32
◼
►
Raphael asks, "Is it the end of the iPad Air?" I would say no, I think they're just
01:34:35
◼
►
taking a break. There's how many new versions can Apple do at any given time? So they brought
01:34:40
◼
►
the iPad Mini up to the specs of the iPad Air 2, and I would imagine that the iPad Air
01:34:46
◼
►
will get revved next year. And, you know, there are a lot of these products. With the
01:34:52
◼
►
iPhone 6 and 6 Plus, with the iPad Mini Air and Pro, it's a lot of products. I think that
01:34:57
◼
►
we can't expect them all to get updated every year. And so the iPad seems to be a place
01:35:01
◼
►
where Apple's picking its spots with updates.
01:35:05
◼
►
Raya Amidon, who's also in the chat room, I think, asked if this is a good time to buy
01:35:09
◼
►
a refurbished Air 2. I think, sure, there's not going to be a new one anytime soon, so
01:35:15
◼
►
if you really want one and you don't want an iPad Pro, now would be a great time, I
01:35:18
◼
►
would say. I bought a refurbished iPad Air 2 when they announced iOS 9, because I wanted
01:35:23
◼
►
to use the split-screen features, and it's really nice.
01:35:27
◼
►
Yeah, I really like the Air 2. I mean, if you're looking for a new iPad and the Pro
01:35:33
◼
►
is off-putting for some reason, the Air 2 is a great tablet.
01:35:36
◼
►
Yeah. Alan says, "What about palm rejection on the iPad Pro?" Apparently, it's there.
01:35:44
◼
►
I did not use the Apple Pencil, so I have nothing to say about that. Any indication
01:35:49
◼
►
he asks if iPhone still only has 1GB of RAM, we don't know. They gave no indication to
01:35:54
◼
►
the contrary. I sure hope that there's two gigs of RAM in the iPhones,
01:35:58
◼
►
especially the 6 Plus. And let's see, I want Apple Pencil, but I like the size of
01:36:05
◼
►
the regular iPad. Do you think the regular size iPad line will support it
01:36:07
◼
►
eventually? You know, maybe in a year. Maybe they'll do the little three dots
01:36:12
◼
►
and everything and add that connector thing to other devices. I wouldn't count
01:36:18
◼
►
on it, but I think there's a chance it might happen in a year. And Shereen asked
01:36:25
◼
►
how pink the rose gold iPhone is and my answer to that is my colorblindness
01:36:31
◼
►
requires me not to answer. There's some heads-on videos though you can find
01:36:35
◼
►
online. It looks fairly pink on video at least. Yeah, I guess. I had a
01:36:42
◼
►
hard time seeing it, but that's me. I don't see pink very well. Pink is
01:36:46
◼
►
one of my weaknesses go and finally on the store timer timer koala sing asked
01:36:53
◼
►
if we heard anything about homekit isn't that a huge omission if we didn't and
01:36:57
◼
►
the answer is we didn't hear anything about homekit so far as I could tell
01:37:01
◼
►
isn't that it's not dead but it's sort of not enjoying a great life I mean it
01:37:06
◼
►
seems like sort of all I think I'm kids one of those things that takes time and
01:37:10
◼
►
there have been reports out that Apple has been very involved with hardware
01:37:16
◼
►
partners to certify things to work with HomeKit and it just seems like a very
01:37:20
◼
►
slow maybe painful process to roll that stuff out. Which I'm okay with I want it
01:37:27
◼
►
to be well tested. You know my guess is too on that real quick there was talk
01:37:34
◼
►
about the Apple TV being like a HomeKit hub or you know the thing certainly has
01:37:39
◼
►
the power to do that now with the hardware and it may be that that stuff
01:37:43
◼
►
is sort of laying dormant or they could add it later. I don't think HomeKit's
01:37:47
◼
►
dead. I just think it's...
01:37:48
◼
►
-Siri has the ability to tie into HomeKit, right? So it's
01:37:51
◼
►
possible that you'll be able to use Siri on the Apple TV to do stuff that ties into HomeKit.
01:37:55
◼
►
-They just haven't said much.
01:37:57
◼
►
-Yeah, but they didn't say anything about it, which is, yeah. Maybe it was just a victim of how
01:38:02
◼
►
packed it really was.
01:38:03
◼
►
-Yeah, maybe so.
01:38:07
◼
►
All right, I think we've reached the end.
01:38:09
◼
►
- I think it is the end.
01:38:10
◼
►
Jason, thanks for letting me come hang out.
01:38:13
◼
►
- Yeah, well thank you for filling in for Myke,
01:38:15
◼
►
who, while we were talking, arrived in our fair country.
01:38:18
◼
►
- It's true, he's in Portland.
01:38:20
◼
►
- So we'll see him this weekend,
01:38:22
◼
►
and Myke and I are gonna do the next episode of Upgrade.
01:38:26
◼
►
We'll record that over the weekend in Portland,
01:38:30
◼
►
and that'll be next week's episode.
01:38:31
◼
►
- And you and I will do Liftoff as well,
01:38:34
◼
►
the other show you and I have now about space.
01:38:37
◼
►
- Podcast-a-mania it's happening here at Relay FM,
01:38:41
◼
►
which is good because it's the podcast network,
01:38:42
◼
►
so there should be podcasts on a podcast.
01:38:44
◼
►
Don't you think podcast networks should release podcasts?
01:38:47
◼
►
- I have found that to be beneficial to the bottom line.
01:38:51
◼
►
- So if you want to find the show notes this week,
01:38:54
◼
►
we said it earlier,
01:38:55
◼
►
you can find them at relay.fm/upgrade/53.
01:39:00
◼
►
You want to follow Jason on Twitter,
01:39:01
◼
►
you can find him at JSnell and his writing at sixcolors.com.
01:39:06
◼
►
One of the most colorful websites.
01:39:08
◼
►
Aww, they're one of my favorites.
01:39:12
◼
►
Find me online as well at 512pixels.net
01:39:14
◼
►
or ISMH on Twitter.
01:39:17
◼
►
And until next time, bye bye.
01:39:20
◼
►
Bye everybody.
01:39:21
◼
►
(upbeat music)