73: Put on your Rumor Pants
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From Relay FM, this is Upgrade, episode number 73. Today's show is brought to you by Mail Route and
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Freshbooks. My name is Myke Hurley and I'm joined by Mr. Jason Snell from Arizona.
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From Arizona, yes. I'm in the Phoenix Bureau today. Hi, how are you?
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How is the Phoenix Bureau?
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you know it's fine it's not you know i come to arizona and i kind of would like it to be
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wonderfully warm and uh sort of summer breezes all year round but it's uh only about five or
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ten degrees warmer than it is at home so you know it's it's just uh a different location drier
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drier and hotter yep out in the desert not i would like it to be even hotter than it is but it's not
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i'm sorry about that that's okay in the summer it's ridiculously hot so it's better to visit in
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in the winter, I think. I have, uh, I'm gonna, I'm gonna pull back
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from my original claim of no more muffins discussion. Yeah, I was surprised that you
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put this in the show notes because I thought we were going to just sort of walk whistling
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past the muffin feedback, but, uh... Yeah, I just figured, Chris asked, and I figured
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maybe I have eaten the muffins now. They have been consumed. So I figured I should at least
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just tell everyone that I enjoyed them. Okay. That's kind of it. I enjoyed the muffins.
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I had them with Jam, I toasted them.
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Edina had one.
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She seemed to like it too, but we haven't bought anymore.
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Oh, all right.
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But we did go to a bakery over the weekend and they were everywhere.
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It was so funny.
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It's like I can't escape them now.
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What is that German term for when you see something everywhere?
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There is a term for that.
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I always bring this up, but can never remember the term.
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It's like once you've seen something, oh, it's the beta meinhof phenomenon.
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When you see something or you think about something or you discover something, you see it everywhere.
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Like a lot of people say like, "You want to get a new car and you have a car that you want and then
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you just see that car on the road constantly." That's what I'm like with muffins now. I see
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muffins everywhere I go. We actually have that with dogs. We got a boxer and now we see boxers
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everywhere. Now we see them. They were apparently always there and we just never noticed them,
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but now that we have one, we see them everywhere.
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It is a non-exclusive phenomenon. It can be dogs, cars, muffins. The beta-minor phenomenon
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happens to everything.
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Yeah, that's good. It would be weird if it just happened to muffins. Why would they even
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call it that?
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The beta-muffin phenomenon.
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Oh, we're off the rails already.
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I think that would be more like the muffins-skone hypothesis. Something like that.
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again on Twitter, I wanted to know, and I meant to bring this up last week but completely
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forgot, where did you get your custom keycaps from, like the beautiful orange ones, and
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then today you went ahead and wrote a little blog post about your beautiful KillKey keyboard
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and it has even more orange keycaps than previous.
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Yes, the orange keycaps have increased.
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It's like there's some kind of illness in the keyboard.
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It's spreading, the orange is spreading, it's a citrus keyboard disease.
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So as the recap, I bought this Leopold 660M, I think it's a ten-keyless mechanical keyboard.
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It's got cherry blue switches, it's a clinky, clacky, loud keyboard and I'm really enjoying
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But it came, it was a black keyboard with black keys, just all black.
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It's a Darth Vader keyboard and I thought, and it's a Windows keyboard so it's got a
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Windows logo and it's got an Alt key and it's got these keys that don't really fit my Mac
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did was I ordered some custom keycaps and you can get the custom keycaps are
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available all over the place it turns out. I have fallen into a rabbit hole of
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finicky clicky keyboard ways to spend money including massdrop.com which has a
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lot of group sales of keyboard stuff I've discovered but the orange keys in
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particular are from WASD keyboards which is the maker of the code keyboard and a
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bunch of other mechanical keyboards and then they also sell keycaps they have
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keycap sets. Are these the guys that do the one with no markings on the top? Yes.
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What is that? I don't get that. Yeah that's somebody asked me about that today on Twitter and
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said I think that's I think that's showing off a little bit much I don't I
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don't approve of unlabeled keys even though I almost never look at my keycaps
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they should be labeled. To buy a keyboard that specifically has no labels
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is showing off.
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Yeah, it is.
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And they have custom, so I wish it was a little more
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self-serve. I would love it if I could do custom keycaps, like upload
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a file and say, "Here's the size of the keycap and the color, and
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here's what I want on it, and print that for me." And they don't do that, but
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they have keycap sets, and they've got some blank keys that you can get.
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And so that's how I got the, you know, I have the Command key instead
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instead of the alt key, and I removed the windows key and replaced it with a blank,
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because I'd rather have a blank option key than an option key with the windows logo on
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it, because I just feel that's right.
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How come you could get a command key but not an option key?
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That's kind of strange, right?
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Well, one of the weird things is that part of it is that the option is alt, and so it's
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harder to get an option key and get an option key in the style that matches.
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And the challenge for me with the Leopold keyboard is that it's got to be the 1x1
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key size and I think that's, in the corners of this funny little keyboard there are some
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non-standard key sizes or at least less common key sizes.
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And so WASD's keyboards have a different sized key down there.
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So I think it would be, I think I could probably get an orange option key to fit that spot
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but I would probably have to order like a $15 set of 20 keys, one of which I would use
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and the rest of them I would not use and that seemed pointless when I could just order a
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So I just ordered the blank and it's fine.
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So now I've got this kind of cool orange and black keyboard and I did, I added more.
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I just had the arrow keys and the command keys before and now I have all the numbers
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and letters and so it's just kind of some of the modifiers that are still in black and
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I like how it looks.
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Honestly, these keycaps, they're actually a little bit taller than the keycaps that
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came with the keyboard, and they feel better.
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They feel like they're of a better material.
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Yeah, you can see that they're different looking, I think.
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Yeah, and I ordered them with Mac-style labeling on them, so they've got the letter right
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in the center rather than a lot of PC-style keyboards or standard-style keyboards that
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do it a little differently.
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It feels a little more like a Mac keyboard, which is what I was going for.
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One thing on the option key, whilst we're in complete keyboard
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nerdery, did you know that like in the UK we actually don't have option written on
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What does it say?
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It's alt and it has the little symbol.
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Oh, but it has the little option symbol.
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It has the option symbol but it says alt.
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It doesn't say the word option on it.
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Okay, but it's got the, yeah, okay, so that works.
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Ours, I'm looking at my MacBook Air right now and it has alt and option on it, but I
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I like the little option symbol.
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I would get a key with that.
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I would totally pay $5 or something to get an orange key for my option key that was the
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option symbol, but I haven't been able to find that.
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So yeah, I think that key has a lot of names, right?
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Because it's the Alt key for Windows users, and I'm a little confused about why that is
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labeled as Alt even by Apple.
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Why not just call it option, put the option symbol on it and be done with it, but they
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They don't do that.
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Keyboards, man.
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How do they work?
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They're pretty weird.
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I have to say, I've been looking at this and I'm like, "I think I would like a clackety
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keyboard, but I would never, ever use it, so it's just not a road I'm going to go down."
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No, you don't write a lot and you podcast.
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As I said last week, I now have to have a podcasting keyboard because I can't use that
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keyboard when I'm podcasting because you can hear it very clearly.
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Although I do like the clackety sound that the smart cover keyboard makes.
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It makes a sound like it's more like a slapping sound.
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It's a kind of strange noise, but I like it anyway.
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Tactile feedback is a good thing.
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That's why, you know, even though we may inevitably end up all typing on glass as our primary,
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that may be where we're just going.
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There is something to be said.
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I mean that's why I went to this is it on one level it seems like a total throwback to the old the old days
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but what you get out of it is
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Feel and sound and that that feels it feels and sounds good and and so, you know
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It's not for everybody but but I'm loving it
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Piece follow-up from a show. I think it's maybe last week all the week before I can't remember
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The chapters app that we mentioned is now available in the Mac App Store, right?
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I'll put a link to chaptersapp.com where you can find out more information and also there's links in the Mac apps on now
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So you can go and download it. I believe it's on sale right now as we record
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I think it was like 10 or 11 pounds or something like that, which I'm pleased to see
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That it's priced at a good price, you know, like a professional tool price, you know, yeah the special utility
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I should say this is a product for people who are making podcasts and one put chapters in their podcasts. Yeah, and
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it shouldn't be a $2 app because you know it's a tool for people who are taking their podcast
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creation seriously and you don't have to use it. So if you care enough to want to put chapter
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markers in your in your mp3s for your podcast then I think $15 is not too much to ask.
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Yeah, yeah I agree. It's such a niche. It's a niche utility even amongst podcasters.
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So I'm pleased that it exists because this stuff should be more accessible because it is really
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difficult to do and some of the web tools like Orphonic that exist are not really that great to
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use and this is a better experience. So if you are a podcaster, obviously just checking it out
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or having it in your arsenal. Whilst we don't do chapters a lot on the shows that we do here,
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we do them when we feel that they're necessary and it's always good to have a tool around
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to be able to do that sort of stuff with.
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I recommend it.
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>> Somebody asked me like should we, you know, should every podcast have chapters and you
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know, I'm with you, I feel like chapter, we always have joked about that Germans want
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chapter markers because a lot of popular podcasts in Germany have chapters and tools, podcasting
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tools in Germany and other parts of Europe have built support in, but now it's become
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more broadly supported.
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Still it really needs to be your content needs to make sense for chapters, and a lot of the
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wide-ranging discussions we have don't necessarily fit.
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I mean, this week's incomparable, I didn't put chapters in it because it was really one
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discussion and I didn't feel a need, but if we were talking about five different subjects,
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I would probably drop in a bunch of chapter markers.
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So it's not for everyone, but it can be very useful.
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Clockwise is perfect.
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Yes, exactly.
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There's four distinct topics and it's nice to jump from thing to thing.
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It makes sense in there.
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So we've used it like it was great for the upgrade, these different awards, it was all
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kind of nicely broken up like that.
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So yeah, I liked it.
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Did a good job.
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So that is now available.
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People should go and check it out.
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All right, should we take a break?
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Yeah, let's do it.
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This week's episode is brought to you by FreshBooks.
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On this show, we often talk about the technology
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I've been using FreshBooks and we've been using FreshBooks since Relay FM began.
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Um, and it's made things really simple and had a great call with the FreshBooks
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so freshbooks knows you came from this show thank you so much to freshbooks for their support
00:15:01
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of upgrade and relay fm it's german time oh yes it is he we were waiting for this and uh mr german
00:15:11
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has come out with a whole host of rumors and reports and that kind of thing over the last
00:15:17
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couple of days the first and this is all based around stuff that they say is going to be happening
00:15:23
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in the spring. So the first is Apple is developing and readying what is being dubbed currently as the
00:15:31
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iPhone 5SE for a kind of a March/April time and it's basically the updated iPhone 5S with a bunch
00:15:39
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of the six features. What do you think of the name 5SE? Now, Germin's saying that Apple's saying this
00:15:46
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this will stand for special edition.
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I don't know, it's weird.
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I guess what it means is that if it looks,
00:15:59
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the strange thing is the suggestion that it might not look,
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that it might look more like a six than a five.
00:16:05
◼
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- Yeah, they're gonna,
00:16:06
◼
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what it seems is they're at least gonna be
00:16:08
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►
curving the glass on the front.
00:16:10
◼
►
- Yeah, I don't entirely understand it
00:16:12
◼
►
because you could argue that it means,
00:16:15
◼
►
what does iPhone five mean?
00:16:16
◼
►
versus iPhone 6 is what I struggle with here.
00:16:19
◼
►
If this thing is called the 5SE and it looks more or less like a 5,
00:16:23
◼
►
then you're sort of saying,
00:16:24
◼
►
"Well, really it's not the processor and the features that are inside it, it's the look."
00:16:29
◼
►
And this will look like a 5, and so we're going to call it a 5. It's the 5SE.
00:16:34
◼
►
But if they're curving the glass, is it going to look like a 5, or is it going to look
00:16:38
◼
►
more like the 6?
00:16:40
◼
►
Maybe not. Maybe it's going to look a little different on the front, but it's
00:16:43
◼
►
going to look very similar on the back.
00:16:45
◼
►
I don't know it's a little bit surprising.
00:16:48
◼
►
At the same time it firmly places it at the bottom of the hierarchy as the, you know,
00:16:54
◼
►
this is like the old 5.
00:16:56
◼
►
It is a smaller phone than the 6 models and maybe that's important.
00:17:01
◼
►
I don't know in the long run how you handle that and if you just have iPhone 5s in the
00:17:06
◼
►
price list forever or what.
00:17:12
◼
►
So I'm trying to parse like what does it mean, what does this name mean, and how it might
00:17:17
◼
►
affect things in the long run.
00:17:19
◼
►
But in the short term, it's not that bad a name in the sense that it just is an extension
00:17:25
◼
►
It's like, look, we did a refresh to the 5S to make it a little more modern, because some
00:17:31
◼
►
people really like the 5S and they like the size of it.
00:17:33
◼
►
I can hear them saying that.
00:17:34
◼
►
So, you know, they just, it sounds a little like Special Edition, you're right, which
00:17:38
◼
►
is kind of funny.
00:17:39
◼
►
But you know, I don't know. What do you think?
00:17:43
◼
►
I love the name and I think I'm in the minority. I like 5SE and I like 5 Special Edition. I
00:17:50
◼
►
think that sounds great. I just like that kind of different branding for it. Special
00:17:56
◼
►
Edition's kind of cool, right? Because it's kind of like, "Ah, you're the one with the
00:18:00
◼
►
Special Edition 5." There's something about that for me, which works from a marketing
00:18:05
◼
►
perspective because if it's gonna be pretty much the same as the 5s even if
00:18:12
◼
►
there's gonna be some cosmetic changes but maybe not too many I mean my kind of
00:18:16
◼
►
imagination of this is like some kind of not in an ugly way but Frankenstein
00:18:21
◼
►
device like it looks of like a 5s at the back and the six at the front yeah right
00:18:25
◼
►
yeah like they just removed the chamfer on the front and it's glass now but
00:18:29
◼
►
the chamfer still on the back that's kind of what I assume this is gonna look
00:18:32
◼
►
like. But we'll have to wait and see on that. I mean I'd be very surprised if they went
00:18:37
◼
►
a whole way to create a brand new phone like they did with the C. But I don't know, we'll
00:18:43
◼
►
see. I explained all of these rumors to Adina and she is very happy to hear that this product
00:18:49
◼
►
is going to exist. Because she is a 5S user and she's complaining about her battery life,
00:18:56
◼
►
she knows she needs an upgrade. But she cannot go to a 6, her hands are way too small, she
00:19:00
◼
►
just wouldn't be able to do it. She would have to use a six as a two-handed device.
00:19:03
◼
►
Like there's just no way it would work for her. So she's really happy to hear about it.
00:19:08
◼
►
But that yeah, but that branding, I really like the branding. Do you think it's a, it
00:19:12
◼
►
is a like a callback to the Mac SE? No, no, you don't think that? Like it's just a happy
00:19:18
◼
►
coincidence? Yeah, I think so. Someone on the marketing team knew that that was happening
00:19:24
◼
►
though, right? They can't ignore it. They had a Macintosh SE and nobody died. It was
00:19:28
◼
►
all fine so we could name it that and it would be people wouldn't care I I think
00:19:34
◼
►
it's it's yeah it's interesting it's a weird product because we're talking
00:19:38
◼
►
about Apple kind of going backward but also forward so it's a yeah it's a funny
00:19:43
◼
►
thing I think it's great because I think there are a lot of people out there like
00:19:46
◼
►
Adina who really want a smaller phone I think that's a valid size and offering
00:19:51
◼
►
an iPhone in that size that's got a little more modern tech inside it I
00:19:54
◼
►
I think it's good. I think it's a good thing.
00:19:56
◼
►
Yeah, because the next one, which was a post today,
00:19:59
◼
►
is that the 5SE is likely to include the A9 and M9 chips,
00:20:04
◼
►
which is great because then they're bringing it up closer to spec, right?
00:20:10
◼
►
Which is fantastic. I mean, you want it to be a better device.
00:20:13
◼
►
You want it to be faster, you want it to be more capable.
00:20:17
◼
►
If they would have just updated the design and then maybe put an A8 in there,
00:20:21
◼
►
you know, we'll probably look at an A10 and the iPhone 7 so it would have been two
00:20:27
◼
►
revolutions behind. Right, what you want you you want to have it be like it's
00:20:33
◼
►
like the iPad Pro update is you don't want to let a brand new product go to
00:20:38
◼
►
the work of making a new product and having it be two steps behind. One step
00:20:41
◼
►
is okay but you don't want it be two because six months from now it will be
00:20:45
◼
►
two steps behind if you do that so you know you you don't want to end up with
00:20:49
◼
►
it three steps behind. So this makes sense that if you're going to, uh, if
00:20:54
◼
►
you're going to release this product and have it be go through the trouble of
00:20:58
◼
►
engineering a new product, right? Instead of just making the old phone that you'd
00:21:04
◼
►
want to give it some life. And so by putting the, the a nine in it now, then,
00:21:09
◼
►
you know, the other phones, it's not going to get an update in the fall. So it's
00:21:12
◼
►
going to fall behind immediately, but that's okay because it's not going to be
00:21:16
◼
►
that far behind and it's got the stuff that you'd expect it's got the kind of
00:21:19
◼
►
always on Ahoy telephone and you know the motion coprocessor so you can do
00:21:24
◼
►
your your pedometer and you know it's got Apple pay and it's got you know it's
00:21:31
◼
►
it's an iPhone with all of the features of the iPhone so that's a good thing
00:21:36
◼
►
even if it's not in six months it's not on the same hardware it's not like
00:21:41
◼
►
hopelessly behind where you know because at some point Adina would need a new
00:21:45
◼
►
phone and she'd look at that iPhone 5 and say well I'm not getting that that
00:21:49
◼
►
why would I get that it's just the old phone yeah so at some point you need to
00:21:53
◼
►
have even if the size even if it's a cheaper model even if you know the size
00:21:57
◼
►
is the smaller size it needs to be somewhere in with inhaling distance of
00:22:04
◼
►
current technology yeah and what I also like is that they're gonna be bringing
00:22:10
◼
►
Apple Pay and Live Photos to this device. So it is kind of being treated like a current
00:22:16
◼
►
generation product, right? Like it's not being left behind and whilst it won't have 3D Touch,
00:22:23
◼
►
they will probably do the implementation of Live Photos to view them as you can now, which
00:22:27
◼
►
is if you long press on a non-3D Touch device, the Live Photo works, but this device will
00:22:33
◼
►
be able to take them, which is excellent I think.
00:22:36
◼
►
Yeah, I think this is all good news and this is how...
00:22:41
◼
►
This goes, I mean I mentioned the iPads earlier, but this goes to Apple's kind of modern product
00:22:45
◼
►
philosophy from the last few years, which is old products don't die.
00:22:49
◼
►
They just kind of use the old products to create a spread in the product line.
00:22:54
◼
►
That's sort of what we're seeing with this.
00:22:56
◼
►
It's a new product, but it's really just sort of filling in one of these niches that comes
00:23:01
◼
►
from the old product being a little bit too old now, but they want to keep that slot around.
00:23:06
◼
►
Just like you know we've got three new iPad models plus a couple of old iPad models that are for sale
00:23:13
◼
►
So it totally fits in in this approach. It is a lot less simpler an approach
00:23:18
◼
►
Than what Apple used to do, but it allows them to hit a whole bunch of different market segments something
00:23:25
◼
►
I like from the report
00:23:26
◼
►
This is a quote from Gorman also contrary to the rumors
00:23:29
◼
►
The device is not a preview of the iPhone 7 as it will mostly retain the 5s design and still include a headphone jack
00:23:37
◼
►
Yeah, well, also that's kind of like that like, uh, non-denial denial type thing, right?
00:23:45
◼
►
Like, he's just put that in there.
00:23:47
◼
►
He hasn't, like, German hasn't come out and said one way or the other what he knows about
00:23:51
◼
►
that, but that's very much a wink-wink type thing.
00:23:55
◼
►
I mean, I read that and I'm like, um, you know, this thing hasn't got a headphone jack
00:24:01
◼
►
The 7 just hasn't at this point for me.
00:24:03
◼
►
I think 9to5Mac has reported that, but not without Germin Byline, and I just sort of
00:24:08
◼
►
assumed that, just in terms of who writes for that site, that if Germin felt like that
00:24:16
◼
►
report was bad, he would probably have said something, and they ran the report.
00:24:24
◼
►
I mean, I don't know.
00:24:26
◼
►
There's a part of me that's like, I just see it as like separate.
00:24:29
◼
►
He's... I pretty much, the way I look at that now is he has run of whatever he wants to
00:24:35
◼
►
do and I think he's mainly separate because, I mean we spoke about this a bunch of times,
00:24:39
◼
►
like, German is so well connected and he's so good at what he does, it is interesting
00:24:43
◼
►
that he continues to write under somebody else's banner, but that's what he does, so
00:24:49
◼
►
when I look at it I just feel like he only ever does these kind of pieces now, so I think
00:24:55
◼
►
he pretty much is just involved at that level.
00:24:58
◼
►
I just assume that behind the scenes, you know, I would like to believe that if they've
00:25:01
◼
►
got a major Apple rumor report and you're the site that employs Mark Gurman, that you
00:25:05
◼
►
probably would have him see it and, you know, say "definitely not" or "let me check that"
00:25:14
◼
►
or something just to save you from printing something that was totally bogus.
00:25:20
◼
►
But it is, yeah, anyway, it is interesting that this is a reference, although you could
00:25:24
◼
►
read this as a sly reference to the other reports on the site and not
00:25:27
◼
►
necessarily specific confirmation just sort of like putting in the context of
00:25:32
◼
►
the other site reports I don't know how that all works because different people
00:25:35
◼
►
have different you know they may be different writers maybe maybe more
00:25:40
◼
►
competitors than allies at some sites that that is the case too so I don't
00:25:44
◼
►
know what the what the backstory is there but but yeah that was a good good
00:25:47
◼
►
pickup that you got he's definitely putting in the context of iPhone 7 with
00:25:51
◼
►
with the no headphone jack. As well as this, also a kind of a report I
00:25:57
◼
►
wasn't expecting about the Apple Watch in that the Watch 2 will be coming in September,
00:26:04
◼
►
which I really didn't want. I don't want there to be another full product.
00:26:08
◼
►
There were rumors that it was coming in the spring.
00:26:10
◼
►
Yeah, well, because what's happening is, they're gonna… I think maybe where it
00:26:15
◼
►
potentially got confused is at whatever is happening in the spring, whether it be an
00:26:20
◼
►
event or whatever along with the 5SE they're gonna have Apple Watch stuff to talk about.
00:26:25
◼
►
So they're gonna have 2.2, they're gonna have apparently more watch bands and German's reported
00:26:30
◼
►
that made out of entirely new materials and more fashion partnerships beyond Hermes. So
00:26:36
◼
►
there's gonna be a lot of stuff to talk about with the watch like they have done in previous
00:26:41
◼
►
events but they're not actually bringing out Watch 2 and that will be coming with apparently
00:26:48
◼
►
a full redesign in the fall which is not what I'd heard, not what I've heard other people
00:26:54
◼
►
say and not what I expected. The Apple Watch is going to be long in the tooth come September.
00:27:03
◼
►
That will be two years since it was announced. A year and a half since it shipped. So it's
00:27:09
◼
►
effectively two years old, right? Because they couldn't have changed too much. Which
00:27:13
◼
►
Which is surprising, I wonder, and you know, I guess...
00:27:18
◼
►
I don't know if I would say that only because it was an unusual case because it was preannounced,
00:27:22
◼
►
but will we say that the, would we say that the iPhone 7 is a year old in next January
00:27:28
◼
►
because we will assume that they had prototypes and they knew roughly what it was going to
00:27:32
◼
►
be right now.
00:27:33
◼
►
Well, but they don't show it though, do they?
00:27:35
◼
►
Yeah, but the only difference is because they have an existing product that they don't want
00:27:38
◼
►
to cannibalize.
00:27:39
◼
►
This, the Apple Watch when they announced it didn't exist, right?
00:27:42
◼
►
I mean, it didn't really exist.
00:27:44
◼
►
It was still being worked on.
00:27:47
◼
►
And so I'm not sure that's entirely fair
00:27:50
◼
►
to start the countdown early for the announcement.
00:27:53
◼
►
Certainly story-wise, narrative-wise, just like,
00:27:57
◼
►
oh, the Apple Watch, I've heard of that.
00:27:59
◼
►
Hasn't that been around a couple of years?
00:28:01
◼
►
That will absolutely be the case.
00:28:02
◼
►
Our conception of the Apple Watch
00:28:04
◼
►
will have been the same for two years.
00:28:05
◼
►
But I would give them a little bit of credit.
00:28:08
◼
►
I mean, the hardware only started shipping
00:28:11
◼
►
less than a year ago. So before that it was, it was, you know, in process.
00:28:16
◼
►
I do this more as like, instead of more as a way of trying to wonder if the Apple Watch
00:28:22
◼
►
will become a yearly product or not. Because I don't know if it needs to.
00:28:30
◼
►
I feel like it really doesn't. But we also don't know how major an Apple Watch 2 is,
00:28:37
◼
►
And they will have done, if they do a spring refresh of materials and bands and things
00:28:43
◼
►
like that, then that will have been its third kind of product line refresh on top of the
00:28:49
◼
►
existing hardware.
00:28:50
◼
►
So what's the cycle there?
00:28:52
◼
►
Is it a six-month cycle or a four-month cycle, except the base hardware doesn't change?
00:28:58
◼
►
And how big is the change come September if we get to that point?
00:29:02
◼
►
Is it a real rethinking of the Apple Watch in terms of the hardware or is it just sort
00:29:07
◼
►
of a slight improvement?
00:29:09
◼
►
There's a lot of information that's still out here, but I kind of agree with you.
00:29:13
◼
►
I don't feel like this is a product that needs to get updated, certainly not every year,
00:29:17
◼
►
but can you go two years?
00:29:19
◼
►
Maybe you can if you're, every six months, if you're refreshing materials and updating
00:29:25
◼
►
the software.
00:29:26
◼
►
>> I feel like that this is a product that is different, and it's different because Apple
00:29:31
◼
►
thinks about it as a fashion product because they don't need to, you know, they release
00:29:36
◼
►
a new iPhone every year for whatever reason they do that. But now it's kind of expected
00:29:42
◼
►
because people want a new phone every year, right? So like they want the new thing, you
00:29:47
◼
►
know, and Apple builds their marketing campaigns around it, you know, like the whole success
00:29:50
◼
►
campaign is like everything about it is, you know, would I say everything about it is different
00:29:55
◼
►
or something along those lines, I can't remember the exact tagline. But you know, kind of talking
00:30:01
◼
►
about the fact that they keep doing it, they keep refreshing it.
00:30:05
◼
►
But the Apple Watch, you just have to keep bringing out new bands, right?
00:30:09
◼
►
And you bring out new bands and you put a new band on your watch, it looks like a different
00:30:14
◼
►
And I think that you can keep doing that, keep it in line with season changes like the
00:30:18
◼
►
fashion industry, have the fall collection and have the summer collection.
00:30:22
◼
►
And I think that that would really work.
00:30:24
◼
►
You know, you do that a couple of times, maybe two or three times and then bring out a new
00:30:28
◼
►
And then Apple can still bring in the good money from the accessory sales.
00:30:34
◼
►
Yeah, this is a different move for them, but I think that the idea that you can do new
00:30:41
◼
►
watch bands and call it a sort of product line update, it's a very different thing
00:30:46
◼
►
than, I guess you could change the iPod colors, they did that a couple of times, but it's
00:30:51
◼
►
more like that, where this is a product where you can change some things around it and make
00:30:56
◼
►
some new materials or some new colors and that's fine because I don't think people are
00:31:02
◼
►
buying a new one of these, are going to buy a new one of these every six months or every
00:31:06
◼
►
year or maybe even every two years.
00:31:08
◼
►
So you just kind of keep iterating and providing people with more options and different options
00:31:14
◼
►
and they see something they like, they're going to buy it and it's still a work in progress.
00:31:19
◼
►
Apple may be still trying to figure this out too, right?
00:31:22
◼
►
Because what works in the tech industry or in the fashion industry may not be the same
00:31:27
◼
►
rules that something like an Apple Watch follows.
00:31:30
◼
►
It may be like a completely different beast.
00:31:33
◼
►
We don't know.
00:31:35
◼
►
So these updates are rumoured to be debuting in the week of March 14th, which kind of lines
00:31:42
◼
►
up with 9.3 as a spring release.
00:31:45
◼
►
Because you would assume that these new devices would come along with an update, right?
00:31:50
◼
►
description right the update ios to go in these new devices so 93 being teased by apples coming
00:31:56
◼
►
in the spring lines up with kind of a march event to a later in march early april release of d5se
00:32:02
◼
►
do you think that if this is what they have they would do an in-person event is this enough for an
00:32:10
◼
►
an event? Well, what is that bar? Where do you cross the bar? Exactly. What is the bar
00:32:21
◼
►
at which you have to start inviting press to come to a place? Not to go back to ancient
00:32:27
◼
►
history but the reason that I wasn't at the original iMac event is that the two previous
00:32:31
◼
►
Apple events that they called press to with no information about what was going to be
00:32:35
◼
►
discussed were stinkers they had nothing interesting to say and since then every
00:32:40
◼
►
apple event has been substantive that was that was a key rule so I don't know
00:32:46
◼
►
how you define it but there needs to be enough for you to feel like it's it's an
00:32:52
◼
►
event so is it if it's new watch bands and you know and yeah the new old phone
00:33:00
◼
►
own, is that enough for a media event or, you know, and who knows, maybe there are Mac
00:33:06
◼
►
announcements that they throw in there too. I don't know.
00:33:09
◼
►
There's also rumblings of an iPad Air 3, but apparently, again according to German, he
00:33:14
◼
►
has no confirmation on that. Like he knows it's being worked on, but it's unclear whether
00:33:19
◼
►
that's ready.
00:33:20
◼
►
Right, because we talked about that being something that you could potentially move
00:33:23
◼
►
into a spring timeframe instead of the fall. They don't all have to be in sync and the
00:33:29
◼
►
the iPad Pro led the way, so maybe the Air gets revved in the spring rather than waiting
00:33:33
◼
►
for the fall, and they turn that product line around and do it that way.
00:33:37
◼
►
I feel like an Air 3, a watch, and watch updates and the 5 SE is enough for an on-campus event
00:33:44
◼
►
at least, you know?
00:33:46
◼
►
Well, sure, an on-campus event would be easier, although that's a very small event that's
00:33:50
◼
►
got iPhone in the name.
00:33:51
◼
►
I mean, the problem is whenever there's an iPhone something, everybody gets...
00:33:55
◼
►
And just at this point, an Apple event has a level of hype around it that you do not
00:34:00
◼
►
want people walking away saying, "Why did they call that event?"
00:34:03
◼
►
So I think that's a good question.
00:34:08
◼
►
They have to have a story to tell.
00:34:11
◼
►
And what Apple has shown lately is that they can roll products out and work with members
00:34:16
◼
►
of the press to give them some exclusives and get coverage without ever having to do
00:34:23
◼
►
So it's possible that they wouldn't have to.
00:34:26
◼
►
It's also possible that they could.
00:34:28
◼
►
These events have value to Apple because they do generate coverage and they focus people
00:34:34
◼
►
on Apple for a little while, but there are also a lot of effort to put out.
00:34:39
◼
►
You've got to invite people and set up the venue and rent a venue if you're doing it
00:34:43
◼
►
There are all sorts of things that go into that, and you are raising expectations, and
00:34:48
◼
►
then you need to deliver, and you need to have everything done in time, and you need
00:34:50
◼
►
to have your shipping worked out.
00:34:52
◼
►
So it's a lot easier to just sort of announce products one by one by press release and briefings
00:34:57
◼
►
and things like that.
00:34:58
◼
►
So I don't know.
00:35:00
◼
►
It would be unusual, I would say, for Apple to just go for six months without doing an
00:35:04
◼
►
event of some kind, but they totally could.
00:35:08
◼
►
And you're right, it's that what passes the wait test.
00:35:10
◼
►
If it's a revised iPhone 5 and some changes to the Apple Watch bands and an update to
00:35:17
◼
►
make the iPad Air more like the iPad Pro.
00:35:21
◼
►
Is that an event in and of itself, or would you need something else to really blend it
00:35:27
◼
►
the way that it needs to have?
00:35:29
◼
►
Not every event has to be the iPhone launch, right?
00:35:33
◼
►
And no other event can be that.
00:35:35
◼
►
But you kind of always want something new, right?
00:35:39
◼
►
And revisions to old products is not something new.
00:35:43
◼
►
And that would be my hesitation with something like that.
00:35:46
◼
►
I feel like you need to come in with something that's actually new and not just an iPad Air
00:35:51
◼
►
that's more like the Pro and an iPhone 5 that's more like the 6 and Apple Watch bands that
00:35:58
◼
►
are more of what you've already got.
00:36:02
◼
►
I think as well with Apple moving more towards the "everything in September" schedule,
00:36:08
◼
►
they're moving even more towards that.
00:36:10
◼
►
I think in the new age of Apple working in the media and doing things that we don't expect,
00:36:16
◼
►
right, which I think 2015 was definitely the year of and 2016 is continuing to be, I think
00:36:23
◼
►
it would be prudent to have products just appear on the website with some nice videos.
00:36:29
◼
►
You know, to be like, look, we're doing some different stuff now.
00:36:33
◼
►
So they give themselves the ability to do more of that later on because that September
00:36:38
◼
►
you know, we're looking like iPhones, iPads, Apple TV, and Apple Watch now.
00:36:43
◼
►
Like that is getting real big and the last one was very long, right, for that reason.
00:36:49
◼
►
So I think it would be a good idea, as I look at it being a good idea for Apple to show
00:36:55
◼
►
we are not afraid to just put things out into the world with some devices that we sent out to
00:37:01
◼
►
BuzzFeed and the New York Times, right? I think that that is a good way of kind of showing a bit
00:37:07
◼
►
more of a change from them and kind of being like, yeah, we don't need to invite the world's media
00:37:13
◼
►
to the Flint Center to do everything. Well, and I feel like there is probably another Apple event
00:37:19
◼
►
that is the campus event that is like a Mac announcement event. That's the smaller scale,
00:37:26
◼
►
it's not about the iPhone and they if presumably at some point this year they'll do something
00:37:31
◼
►
interesting with the Mac line and and we'll see that and that'll be an event and that that event
00:37:38
◼
►
is always much smaller but they usually do something like that they might do that again
00:37:43
◼
►
but yeah I agree with you I feel like maybe they don't need to do these events because they have
00:37:51
◼
►
that they are really trying all of these other tools PR tools to get the the
00:37:55
◼
►
message out you know they'll they'll do a briefing with under embargo with some
00:38:00
◼
►
key partners and then they will brief everybody else in the gap after the
00:38:04
◼
►
embargo drops and before the product ships and then they'll ship the product
00:38:08
◼
►
and they'll get coverage and they can do it whenever they want if it if it gets
00:38:12
◼
►
delayed a week they'll just delay it a week and you know have to worry about it
00:38:15
◼
►
so it's a good question about whether we're gonna see more Apple announcements
00:38:20
◼
►
fewer, will we only get WWDC and the Fall event and maybe a Mac event at some point?
00:38:27
◼
►
I don't know.
00:38:28
◼
►
This is totally off topic, but whilst we're talking about Apple getting people together,
00:38:32
◼
►
I had a thought.
00:38:33
◼
►
So Google I/O is moving to Mountain View in May.
00:38:37
◼
►
They are not going to be at the Moscone anymore.
00:38:39
◼
►
Do you think that when Campus 2 opens, they'll continue to do WWDC in Moscone?
00:38:46
◼
►
I don't know enough.
00:38:47
◼
►
I mean, Apple Campus 2 has a giant presentation venue.
00:38:53
◼
►
I thought about this.
00:38:54
◼
►
I actually did think about this, the same thing.
00:38:56
◼
►
Would Apple do WWDC on campus?
00:38:57
◼
►
And I think the answer is probably no, but because there are so many people at WWDC and
00:39:04
◼
►
I'm not sure that the Apple Campus, even the new one, would be able to work in that
00:39:11
◼
►
I don't know what the hotel situation is like around that area.
00:39:14
◼
►
I assume not good.
00:39:16
◼
►
good is the yeah that's exactly I was talking to people in the relay slack we were talking
00:39:21
◼
►
about people like the material hosts coming from for Google I/O and and in Mountain View
00:39:26
◼
►
and they said you know what are the hotels around Mountain View and how do you get to
00:39:29
◼
►
Mountain View if you stay in San Francisco and I'm like you take the Google bus maybe
00:39:32
◼
►
because like the train doesn't run there the train will only get you close ish and then
00:39:37
◼
►
you have to take a bus or a cab or something it's it's problematic and you know Silicon
00:39:43
◼
►
Valley's built in the suburbs. Those are not cities, they're suburbs. And it's problematic
00:39:49
◼
►
that because of the founders of those companies growing up in the suburbs and becoming the
00:39:54
◼
►
founders of those companies that you now have these companies that are in the suburbs instead
00:39:59
◼
►
of in something like in downtown San Francisco where it's much more dense. And so it would
00:40:06
◼
►
be a challenge. So I'm doubtful, but it's, you know, you never know. That event is so
00:40:11
◼
►
out of control, I think it's a better question to say at what point does WWDC become something
00:40:16
◼
►
altogether different because such a small fraction of the developer audience can go
00:40:22
◼
►
to it and they are streaming all of the stuff, if not live, then like next day.
00:40:29
◼
►
So at some point, why are we doing WWDC as a physical event at all other than it is great
00:40:36
◼
►
for all of us who come, but in terms of attendees, it's a tiny percentage who actually get
00:40:41
◼
►
of the developer community who actually can get in the door.
00:40:44
◼
►
It's getting smaller and smaller every year as well, right? When they say about how many,
00:40:48
◼
►
the massive percentage of first-timers that there is every year.
00:40:52
◼
►
So it's just showing how many more and more and more people every single year are
00:40:56
◼
►
developing on Apple's platform.
00:40:58
◼
►
And the I/O, Google I/O keynote
00:41:01
◼
►
is happening at Shoreline, which is the amphitheater behind the Google
00:41:05
◼
►
Plex. And that's like where rock concerts are held.
00:41:09
◼
►
so really it's got a huge that that's my understanding I think that's where
00:41:12
◼
►
they're doing it is a shoreline
00:41:15
◼
►
imagine that like
00:41:17
◼
►
okay everybody wants to come to our developer conference sure you can come
00:41:21
◼
►
we have a big bowl with uh...
00:41:23
◼
►
with thousands of people in it
00:41:25
◼
►
so so come on down yeah it's at shoreline. Please we need to fill the seats.
00:41:30
◼
►
They say Google I/O I think
00:41:33
◼
►
as a whole is at shoreline and I'm unclear whether they are like are they
00:41:36
◼
►
going to do breakout sessions on the lawn or something? I don't know how that's going
00:41:40
◼
►
to work. But anyway, it will be interesting to see how that works. And I do wonder about
00:41:46
◼
►
that with Apple just in general. I'm not sure. I mean Apple famously said, "Oh, we don't
00:41:51
◼
►
need to do trade shows anymore. The Apple store is better than any trade show." And
00:41:56
◼
►
they dumped Mackerel Expo and all of that. So this is Apple's own show. But at some point,
00:42:03
◼
►
I don't know at some point I think it's worth asking the question of like what's the value
00:42:06
◼
►
of this if it's an incredibly hot ticket to the point where you can't you know you you
00:42:11
◼
►
basically can't meet demand there it's impossible for you to have enough seats anywhere for
00:42:17
◼
►
this event and you know you can do it all they're doing the right things we're just
00:42:22
◼
►
putting all the videos online and that's great so that even if you can't get a seat you can
00:42:26
◼
►
see it all you could take the time off from work and just stay home and watch the videos
00:42:30
◼
►
and you would see WWDC you wouldn't get to the social aspect of it but you would get
00:42:34
◼
►
all the content but so is the whole thing just there to provide an excuse for some subset
00:42:41
◼
►
to meet in person is that is that the reason that that they're going to the you know trouble
00:42:46
◼
►
of holding that event at all because at some point literally everything is on the on the
00:42:50
◼
►
internet are the people who are there just the live studio audience to provide applause
00:42:56
◼
►
at the beginning and end to make it seem more realistic. I don't know. It's just,
00:43:00
◼
►
uh, you know, it's probably not going to happen anytime soon, but it's pretty funny.
00:43:03
◼
►
I expect at least that all, at least media events will probably move there.
00:43:08
◼
►
Oh, certainly. That's the reason that the, the, uh, new theater is being built,
00:43:14
◼
►
is that town hall is incredibly tiny and, uh, they want to be able to do media events on campus,
00:43:20
◼
►
but that's not WWDC, right? Media events are controllable and they're very small.
00:43:25
◼
►
So I think that's for sure going to happen, that as soon as Campus 2 is open, all the
00:43:29
◼
►
Apple Media events will be on the Apple Campus.
00:43:33
◼
►
And then they control the venue.
00:43:34
◼
►
They don't have to book the venue.
00:43:36
◼
►
They can hold those meetings anytime they want.
00:43:38
◼
►
They'll be able to invite the press and not like say, "Well, we can only invite 200
00:43:42
◼
►
press this time because our little theater just can't hold any more people."
00:43:46
◼
►
They can invite the big crowd and they control every aspect of it because it's their real
00:43:54
◼
►
They literally can control everything that happens there, which they can't do at these
00:43:58
◼
►
outside venues.
00:43:59
◼
►
They, you know, they're renting the space for, you know, a few days before the event.
00:44:04
◼
►
There's only so much they can do.
00:44:05
◼
►
Do you have anything more you want to say on this?
00:44:07
◼
►
I don't think so.
00:44:08
◼
►
I mean, I guess it's rumor season now.
00:44:10
◼
►
Okay, everybody put on your, I don't know what, your rumor pants.
00:44:14
◼
►
It's rumor season.
00:44:15
◼
►
It's safe to wear them now.
00:44:17
◼
►
Germin, you know, Germin's reports are usually very, very accurate.
00:44:20
◼
►
Especially recently.
00:44:21
◼
►
He's untouchable, right?
00:44:22
◼
►
He's untouchable, right?
00:44:24
◼
►
No, he has great sources.
00:44:25
◼
►
I think for something this far out,
00:44:27
◼
►
even you can see how he words things.
00:44:31
◼
►
Things are still in flux.
00:44:33
◼
►
Things can change.
00:44:33
◼
►
And that's, a lot of times people like Mark Gurman
00:44:35
◼
►
are I think unfairly graded as being wrong
00:44:40
◼
►
when something they predict that's way out
00:44:43
◼
►
doesn't come to pass.
00:44:44
◼
►
But if you look at Gurman, as his reports go along,
00:44:48
◼
►
I really get the sense that he is reporting
00:44:51
◼
►
on what is generally thought to be happening at Apple, but it's a long time between now
00:44:55
◼
►
and the fall, and things can change, right? So if we listen to this podcast before the
00:45:02
◼
►
Apple event in September, we may say, "Oh wow, a lot of this stuff isn't going to happen,"
00:45:08
◼
►
but that may be stuff that happens in the next three or four months that changes what
00:45:12
◼
►
the output is. His information, though, is generally good. I would think it's far more
00:45:17
◼
►
likely than not that this is what the current thinking is at Apple about all
00:45:20
◼
►
this stuff. All right, do you want to take a break? Yeah. I wish to do some Ask Upgrade. I
00:45:26
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think that would be a great idea. Ask Upgrade, by the way, this, I don't know if
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you knew this, Myke. I don't know if I did. This edition of Ask Upgrade brought to
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Got to say about Mailroute, as well as they are fantastic sports, that 10% of the lifetime
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like that that is a I like that but I'm pleased that they do that yeah we just
00:48:13
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had schema in the chat room ask any thoughts on what tomorrow's earnings are
00:48:17
◼
►
gonna look like I mean this is what I expect more money than ever before more
00:48:22
◼
►
iPhone sold than ever before China is a burgeoning a market and the one other
00:48:28
◼
►
thing that I expect is this is the first quarter up on the iPad that there's been
00:48:33
◼
►
in a long time. I think that the iPad Pro probably has a pretty good profit margin because
00:48:41
◼
►
it is an expensive device and I think they will have sold enough of them. I think a change
00:48:46
◼
►
in that vertical, the iPad vertical, I'm going to go with that. I think a change in that
00:48:55
◼
►
So reversing that kind of couple of years of lack of growth.
00:49:00
◼
►
Yeah, I don't think it's going to be huge, but I think it's going to be a tick up.
00:49:06
◼
►
I think it's going to be a buck in with the trend.
00:49:08
◼
►
I don't know if it will continue, but I think this is going to be the first upswing on the
00:49:13
◼
►
iPad, I think in maybe the last couple of years or something, at least maybe the last
00:49:18
◼
►
five or six quarters.
00:49:19
◼
►
Well, it's the holiday quarter, so it'll be interesting to see if it is up year over
00:49:22
◼
►
year from the holiday quarter last year.
00:49:24
◼
►
Yeah, that's what I'm talking about.
00:49:26
◼
►
Not a bad prediction.
00:49:27
◼
►
I think if it's not, that is a bigger problem than there has been in any other quarter over
00:49:33
◼
►
the last couple of years.
00:49:34
◼
►
I think you're right too.
00:49:35
◼
►
I think since the holiday quarter, it's going to be the biggest one ever, and it's going
00:49:39
◼
►
to be the biggest sales of everything ever.
00:49:42
◼
►
And then what's going to happen, my guess, given what everybody's talking about, is that
00:49:47
◼
►
they're going to release their guidance for the following quarter, and if it shows even
00:49:52
◼
►
a hint that they think there might be softness in iPhone sales in the next quarter that the
00:50:00
◼
►
stock market will go crazy and Apple stock will get hammered.
00:50:06
◼
►
And I'm not an Apple investor nor do I pretend to be an investment expert but it looks like
00:50:10
◼
►
there's a lot of there are a lot of knives being sharpened over Apple's iPhone growth.
00:50:15
◼
►
They're concerned that Apple's iPhone growth is not continuing but it's not like not like
00:50:20
◼
►
it won't continue to be a great business for Apple, but when you're an investor you're
00:50:24
◼
►
looking for growth and growth is what's priced, usually is priced into stock prices, is this
00:50:29
◼
►
assumption of a certain level of growth. And when that growth starts to tail off, people
00:50:33
◼
►
start to tail off their opinion of that stock because they're like, "Well, this company
00:50:38
◼
►
is running out of growth and it's going to be what they call, I guess, a value stock
00:50:42
◼
►
instead of a growth stock." And I think there's going to be a lot of talk of that tomorrow
00:50:46
◼
►
even if it's record iPhone sales. In fact, I would even predict there will be a
00:50:50
◼
►
bunch of really grumpy people saying, "Oh sure, have your best quarter ever and the
00:50:54
◼
►
best iPhone sales ever and why is the stock getting hammered?" And that would be
00:50:58
◼
►
the reason why is if there's truth to this sort of rumbling that iPhone
00:51:04
◼
►
numbers going forward might not be quite as good as Apple had hoped that they
00:51:09
◼
►
would be. That there might be a little softness in the in the iPhone sales
00:51:12
◼
►
market or alternately maybe that maybe they will put their you know their boot
00:51:17
◼
►
down and say nope it's doing great and just essentially dare the people who
00:51:24
◼
►
made those reports to to show their work because that would be interesting too.
00:51:28
◼
►
I have no way of even being close to knowing this I don't think we're at that
00:51:33
◼
►
point yet but it's gonna happen there is gonna be a quarter where iPhone sales
00:51:39
◼
►
are down like it has to happen eventually but I I would be surprised if
00:51:45
◼
►
it was now but I'm also not an analyst so I don't pay enough attention well
00:51:49
◼
►
it's interesting when you start talking about what what the question was what
00:51:52
◼
►
what tomorrow's earnings will be and you immediately started to talk about sort
00:51:56
◼
►
of like this product doing this and this product doing that and I think that that
00:52:00
◼
►
says something about who we are yeah which is people who care about the
00:52:05
◼
►
products. I mean, like I said, I'm not an Apple investor, nor am I an Apple investment
00:52:12
◼
►
analyst. I care about the Apple financial results because I'm interested in seeing
00:52:17
◼
►
where Apple's businesses are and where they're going in terms of the products and how they
00:52:21
◼
►
make their decisions about where the products go. And that's it.
00:52:26
◼
►
That's what I care about. The money moves the product, and that's what I care about.
00:52:31
◼
►
they will put their money where the products are.
00:52:35
◼
►
Right, because Apple stock has actually gotten, it has not performed well over the last year
00:52:42
◼
►
and I hear people complaining about that and I totally don't care about it either and if
00:52:46
◼
►
you care about it because you're an Apple investor then fair enough you should care
00:52:49
◼
►
about that, you're invested in Apple but just so you know where we're coming from, we don't
00:52:53
◼
►
care about that and quite frankly, even if I were to be an investor in technology stocks
00:53:00
◼
►
which I'm not and I will not allow myself to be because I write about it for a living
00:53:03
◼
►
and I think that that's a problematic, that's a conflict of interest.
00:53:07
◼
►
It is possible you could affect it.
00:53:09
◼
►
I will, I will, yeah.
00:53:10
◼
►
It's not possible.
00:53:11
◼
►
It's not, yeah, it's less likely for these big companies than it would be for smaller
00:53:15
◼
►
companies, but it's possible.
00:53:16
◼
►
And then, you know, you just, why would you say something bad about a company that you
00:53:19
◼
►
want to grow and you want to say good things about them so that they grow?
00:53:22
◼
►
And I just, I don't want to even touch that.
00:53:24
◼
►
That's, that's crazy.
00:53:25
◼
►
But here's, here's the thing.
00:53:27
◼
►
I'm not sure Apple stock has ever been logical.
00:53:30
◼
►
I mean there have been plenty of times where you've looked at the stock performance of
00:53:34
◼
►
Apple and you're like why?
00:53:37
◼
►
There have been arguments that it's been underpriced at a lot of points and so I'm
00:53:44
◼
►
not sure that's a stock that I would ever put a lot of faith in anyway because I'm
00:53:50
◼
►
not sure the investors understand Apple and so they make decisions based on what they
00:53:54
◼
►
perceived to be where Apple's going but I'm not sure it's based on an actual understanding
00:53:59
◼
►
of that company and so you know irrationality driving your stock price is problematic and
00:54:07
◼
►
I think it's good that Apple whenever Apple stock goes down Apple buys a lot of Apple
00:54:10
◼
►
stock back and I think that's actually a would be a would be a silver lining they use some
00:54:15
◼
►
of that cash to just buy back the stock when it when they think it's undervalued.
00:54:18
◼
►
I just wish they would buy it all back and yeah I know we don't have to deal with this.
00:54:23
◼
►
The problem if they went private is that we would then they would never tell us anything
00:54:26
◼
►
about how they're doing.
00:54:27
◼
►
They would just it would be all Bezos charts all the time.
00:54:31
◼
►
And from Apple it would be even worse than from Jeff Bezos.
00:54:33
◼
►
It would be it would be you know we think we're doing great here's a chart here's that chart
00:54:39
◼
►
about how how much faster the iPad is than the original iPhone.
00:54:44
◼
►
So at least at least they have to tell us how they're doing that's the that's the brilliant
00:54:49
◼
►
thing about Apple being a public company is they actually do have to disclose things about
00:54:53
◼
►
their business. And that's why you see every Apple site out there with all those charts
00:54:58
◼
►
that we're all going to make again on Tuesday the 26th because that's our one time where
00:55:05
◼
►
there's government mandated disclosure of Apple about its business and you know they
00:55:09
◼
►
would rather not do it but they have to it's the law so we get to see it.
00:55:13
◼
►
Yeah, yeah. You know, the only thing is like the money and the numbers is like whatever.
00:55:20
◼
►
I just like to see the trends and what's been sold and stuff like that. Because the money's
00:55:24
◼
►
so big I can't even comprehend it, right? Like I have no comprehension of the amount
00:55:28
◼
►
of money that they bring in. Like $45 billion a quarter? Like what is that? It's like magic.
00:55:35
◼
►
It doesn't even really exist, it's so large, you know?
00:55:39
◼
►
Yeah. It's, yeah. It's play money.
00:55:42
◼
►
Yeah, it is effectively is because they can't even spend it, right?
00:55:45
◼
►
Like they're just sitting on this war chest of hundreds of billions of dollars because what are you going to do with that money?
00:55:50
◼
►
That's the funny thing about apple. It's like what we're getting into a completely random topic now, but
00:55:56
◼
►
What do you do? There's nothing you can do with it. Will you buy a country?
00:55:59
◼
►
Like what are you going to do with that amount of money? It's at a certain point
00:56:02
◼
►
It's like you there's nothing you can even do with it. It's just too much. Yeah. Yeah save it for a rainy day
00:56:08
◼
►
I mean, I do wonder it's like, you know invested in a car company
00:56:11
◼
►
you know, build a car in your spare time and weather the storm, if there's a storm in the
00:56:18
◼
►
future, use it for R&D.
00:56:25
◼
►
But then again, there may be a moment where there's an acquisition they want to make that
00:56:30
◼
►
they're able to pull the trigger on because they have that cash.
00:56:35
◼
►
Yeah, yeah, definitely.
00:56:37
◼
►
definitely. Alright let's move on anyway because we have more Ask Upgrade to do. Andrew wants
00:56:42
◼
►
to know do we think that they'll ever be picture in picture on the Apple TV?
00:56:46
◼
►
I'm going to say no. Oh really? I would have thought this would have made the perfect sense
00:56:52
◼
►
right so because TVs have this don't they? Picture in picture. Well they used to but
00:56:56
◼
►
they basically don't anymore. Oh okay. It's a feature that one it's a feature that very
00:57:01
◼
►
few people used and two it requires you to have multiple sources that are being played
00:57:04
◼
►
at the same time, which on modern digital boxes is actually more than the hardware can
00:57:09
◼
►
often take. You know, they're optimized to play back one signal at a time and not two.
00:57:15
◼
►
And so back when it was sort of two antenna inputs, they were like, "Hey, we could do
00:57:18
◼
►
two pictures." But those have all sort of fallen out. And I'm not quite sure what the
00:57:23
◼
►
use case would be on the Apple TV. I mean, it's possible. If what Andrew means is like
00:57:28
◼
►
the idea that you could have a, you know, video playing in the corner while you're looking
00:57:33
◼
►
through the app interface to find a different video to play or something like that. Well,
00:57:37
◼
►
sure. That's what I was thinking. Like how it was on the iPad. Like on Netflix or something.
00:57:41
◼
►
Yeah. Where Netflix is playing or YouTube is playing and you're still able to find like
00:57:46
◼
►
the next thing. But, um, yeah, sure. But, uh, I don't know. I, I, I just doubt that that's
00:57:53
◼
►
a priority feature. Uh, Wes would like to know, I like this question. Uh, any tips for
00:57:59
◼
►
a married couple about to start their first podcast together.
00:58:02
◼
►
So you seem to have some tips here.
00:58:04
◼
►
I had I've been thinking about this today.
00:58:07
◼
►
So I have four points that I want to say to Wes and his partner.
00:58:12
◼
►
I think you should record some test episodes so you can both get used to it.
00:58:15
◼
►
If you've never done any podcasting before you can get used to what it sounds like to
00:58:18
◼
►
hear yourself.
00:58:19
◼
►
You can get used to using the microphone and kind of playing around with it and trying
00:58:23
◼
►
to find a little bit about what it is you want to talk about and how you want to talk
00:58:28
◼
►
your personalities come through so I will recommend you know if you don't
00:58:32
◼
►
already listen to top four with Tiff and Marco Arment because their relationship
00:58:38
◼
►
is the thing that's so fantastic about that show you hear them as a couple and
00:58:44
◼
►
it's fantastic you know it's the same as with Phil and Lisa ruin the movies on
00:58:48
◼
►
the incomparable you hear the relationship between the two and that's
00:58:52
◼
►
what makes the show so brilliant right because you get chemistry at its highest
00:58:56
◼
►
level which I think is what makes podcasts great anyway and a couple have the best kind
00:59:02
◼
►
of chemistry. Even better than me and you Jason.
00:59:04
◼
►
Hard to believe. Don't overcomplicate the technology part. Don't worry about getting
00:59:10
◼
►
the best microphone. Don't worry about like finding the best hosting. Just find what works,
00:59:14
◼
►
find what's affordable and go from there. And most importantly, and I give this piece
00:59:19
◼
►
of advice to everyone considering podcasting as a thing, treat it as an enjoyable hobby.
00:59:25
◼
►
Don't think about how you're gonna make money.
00:59:29
◼
►
Yeah, because you probably won't.
00:59:31
◼
►
Yeah, this is a hobby. That's how I started it. It's how everybody that I know started it.
00:59:37
◼
►
I mean, there are still people that I know today that do podcasts just for fun.
00:59:43
◼
►
And they have very successful businesses. You know, there are shows that I do just for fun still.
00:59:49
◼
►
I have shows that we take no ads on because I like to do them because that's part of the hobby side
00:59:55
◼
►
of the business that I run. You've got to remember that first and foremost because
00:59:59
◼
►
if you start thinking about the business from day one I don't think you're ever
01:00:03
◼
►
gonna fully enjoy it. Yeah I agree I agree with everything you said.
01:00:10
◼
►
Hardware wise you know you might want to think about the microphone although if
01:00:14
◼
►
you are it is your loved one then you can get up you can get up close to a
01:00:18
◼
►
single mic if you need to. You've got like a Yeti there's a there's a two
01:00:22
◼
►
cross mode basically where you can sit on opposite sides of it and it records
01:00:25
◼
►
and yeah you can go up to having like two microphones set up if you really
01:00:29
◼
►
want to but I would worry about it too much and I think your advice is just so
01:00:33
◼
►
great that do it do it because you like it you know half the podcast I do I do
01:00:37
◼
►
not to make money but because it's fun which is good because they don't make
01:00:40
◼
►
any money so I you know I've got three podcasts for three or four that make
01:00:46
◼
►
that make money and and you know that's that's great because I do like ten of
01:00:51
◼
►
them. So, just have fun with it and then the audience will know that you're having fun
01:00:56
◼
►
with it. And if it becomes successful creatively or with an audience or financially at some
01:01:04
◼
►
point that's awesome. But that's not the reason to do it. I do, I get those questions, I'm
01:01:09
◼
►
sure you do too, which is I've been thinking of quitting my job and starting a podcast
01:01:13
◼
►
to make a living. Like no, don't.
01:01:15
◼
►
Well, not even so much that, but just, you know, we see a lot of people contact me to
01:01:21
◼
►
want to be on Relay or I just get people ask me questions all the time, which I'm more
01:01:25
◼
►
than happy to do.
01:01:27
◼
►
And I actually will include in the show notes what I include for a lot of people on emails
01:01:31
◼
►
is the talk that I gave at the Apple store about how I got started in podcasting because
01:01:37
◼
►
there's a bunch of just like little tips about hosting and tools and stuff that you should
01:01:41
◼
►
use and what I consider is a good start for people. But I see so many, you know, oh and
01:01:49
◼
►
then they mention monetization or they mention ads or sponsorship in it. Like I just don't
01:01:53
◼
►
think you should think about that in the beginning because really it should be a hobby, I think.
01:01:58
◼
►
Because I think people think about this less when they're starting a blog, I think, about
01:02:03
◼
►
how much money they're going to make and I don't really know why that is.
01:02:07
◼
►
Do not start a creative endeavor because you want to make, as a career move, especially
01:02:15
◼
►
as a financial calculation, because it's a lot harder than it looks.
01:02:19
◼
►
And with podcasts you have to build up a very large audience before you could even possibly
01:02:23
◼
►
make money at it.
01:02:24
◼
►
And what's the quality of your thing going to be if it's just a money-making vehicle
01:02:28
◼
►
instead of something with something to say?
01:02:32
◼
►
And unless you're somebody who's famous in some other realm and can kind of transfer
01:02:35
◼
►
that in. If that's the case, then maybe you've got something to create. But even there, I
01:02:39
◼
►
would say, think long and hard about it and do something because you care about it and
01:02:45
◼
►
you like it and not just because it's some sort of transaction. So I'm sure Wes is not
01:02:49
◼
►
planning it that way, but I think it's good advice because we see that from a lot of people.
01:02:54
◼
►
And don't overcomplicate the technology part, too, is absolutely true. Keep it simple, record
01:03:00
◼
►
some test episodes, let your personalities come through, I think you got it, Myke. I
01:03:05
◼
►
endorse the Myke Hurley podcast plan.
01:03:09
◼
►
Benjamin has written to say, "My mom is familiar with a PC and it's time for her to move to
01:03:14
◼
►
a new device. Should she get a MacBook or an iPad Pro or Apple Pencil?"
01:03:19
◼
►
Now, we don't know anything about Benjamin's mom.
01:03:22
◼
►
So this is a difficult question to ask, but it's one that I'm starting to see a lot more.
01:03:28
◼
►
what do they do? If this person is surfing the internet, maybe doing some email, maybe
01:03:35
◼
►
watching some YouTube videos, playing some games, I would say you probably want an iOS
01:03:41
◼
►
device at this point for stuff like that. That's how I feel. Just the casual user, these
01:03:48
◼
►
devices are way easier to use. They take a lot less technical support from you and they
01:03:54
◼
►
They are a lot less risky in things that can go wrong with them and they are more resilient,
01:04:00
◼
►
they're easier to move around, they take a lot less setting up.
01:04:04
◼
►
I would say go iOS in that scenario.
01:04:06
◼
►
>> Yeah, also you don't have the metaphor problem of going from a PC to a Mac where
01:04:13
◼
►
it's sort of alike but different.
01:04:15
◼
►
>> Yeah, yeah.
01:04:16
◼
►
>> It's just totally, it's a break, it's totally different.
01:04:20
◼
►
And if that's their use case, I mean I'm down here in Arizona visiting my mom and she started
01:04:26
◼
►
with an iBook and had Mac laptops for years.
01:04:32
◼
►
And the last time I was down here I took her old laptop away because she's got an iPad
01:04:37
◼
►
now and she doesn't need anything else and she doesn't want anything else.
01:04:42
◼
►
Now if they're like a serious heavy Microsoft Office user or something like that then they
01:04:47
◼
►
They should yeah although I could actually argue that Microsoft Office is better on the
01:04:50
◼
►
iPad than on the Mac but you know I could see there are some cases where we're getting
01:04:55
◼
►
a MacBook but you're asking that your mom to transfer platforms and strangely the iPad
01:05:03
◼
►
I feel like is a better transfer location like you said because it's because it's so
01:05:09
◼
►
different that I feel like it's going to be less jarring than having to figure out well
01:05:12
◼
►
you know why does it look like this if she's so if she if she's a PC power user
01:05:18
◼
►
I would say she should just get another PC and if she's not and she's just using
01:05:22
◼
►
it because it's her computer to do internet right then that that is like
01:05:26
◼
►
Myke said a perfect use for for an iPad and finally today is a question comes
01:05:32
◼
►
from Chris I cannot believe we've not been asked this before now it's hard to
01:05:35
◼
►
believe if you guys could have any superpower what would it be so I used to
01:05:40
◼
►
want to control time. I said this on analog once, it sounds so terrible, but I now kind
01:05:47
◼
►
of do control my own time because the reason I wanted to control time is I wanted to sleep
01:05:52
◼
►
more and I wanted more time to work on my side business. But now I kind of can choose
01:05:56
◼
►
when I wake up and how much work I do, right? I mean, what happens is if I choose to do
01:06:02
◼
►
no work, I make no money, right? I'm not in a world of like lollipops and rainbows here,
01:06:07
◼
►
I have the ability to set my own schedule now, so I kind of have what I always wanted.
01:06:11
◼
►
That was the only reason I wanted that ability. So now I'd probably go with flight because
01:06:16
◼
►
I spend a lot of money on flights every year and it would be nice to have to do that.
01:06:20
◼
►
Yeah, I keep, you know, the easy ones are flight or invisibility, something like that.
01:06:24
◼
►
I think that would be very interesting, but I actually like your idea and so I'm going
01:06:28
◼
►
to crib off of that and say I would love the ability to control where I go in time and
01:06:33
◼
►
space so I could have access so I could go back in time and like see how things really
01:06:38
◼
►
happened at any particular time in any place and that would be great.
01:06:44
◼
►
So time and space so I could sort of teleport and pop in and out.
01:06:49
◼
►
Basically I want to be Doctor Who without even needing the equipment of the time machine.
01:06:53
◼
►
Just let me go where I want to and see what happened for real and I think that would be
01:06:56
◼
►
pretty cool because it drives me crazy.
01:06:58
◼
►
Every now and then I read these stories about ancient history and how there are things that
01:07:05
◼
►
we just don't know about what happened in these particular events because the recollections
01:07:11
◼
►
are lost and there's just sort of like a fifth hand version of the story.
01:07:15
◼
►
The Library of Alexandria was lost and some of the books got out but some of the books
01:07:20
◼
►
were lost forever.
01:07:21
◼
►
I love the idea of being able to just kind of pop back there and say, "Oh, that's
01:07:27
◼
►
it happened and or or take those books and pop back forward again before they burn and
01:07:34
◼
►
increase sort of like human knowledge I think that would be really awesome plus I could
01:07:36
◼
►
go in the future and see what's going on up there.
01:07:38
◼
►
See I don't know if I want to move through time like that that's scary to me my control
01:07:44
◼
►
of time was just being able to stop it that was all I wanted I did I don't if I could
01:07:51
◼
►
go backwards and forwards in time Jason I would be creating wormholes and rifts all
01:07:56
◼
►
over the place. I just want to travel. I just want to go here and there and see what's going
01:08:02
◼
►
Oh no, that's good, but you just clearly have more self-control than me. Instead of editing
01:08:08
◼
►
podcasts, I would just go back in time to change what I said. I would be that kind of
01:08:12
◼
►
terrible about it.
01:08:13
◼
►
Wow, that is a bad power. I always used to joke, I think I might have even said that
01:08:17
◼
►
here before, that the worst superpower would be short-range time travel. You could change
01:08:24
◼
►
the outcome of the future but it would be like only minor things that would generally
01:08:27
◼
►
be allowed so you could go like an hour back in time but what's that like, you know, check
01:08:33
◼
►
the left tire, it's a little bit low. What could you do with limited time travel? Don't
01:08:41
◼
►
eat that egg, it's rotten. It's the worst kind of power. I want ultimate mastery of
01:08:47
◼
►
the universe. That's it. Easy.
01:08:50
◼
►
Perfect. Alright, I think that brings us to the end of this week's episode. If you want
01:08:54
◼
►
to find show notes for today, go on over to relay.fm/upgrade/73. Jason writes, no matter
01:09:01
◼
►
where he is, whether it's in San Francisco or in Arizona, over at sixcolors.com and he
01:09:06
◼
►
has many other podcasts including Liftoff and Clockwise on Relay FM. I'm looking forward
01:09:12
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to the next Liftoff. I'm hoping to hear some New Planet discussion.
01:09:17
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We have a lot of things to talk about on the next lift off.
01:09:20
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Yes, absolutely.
01:09:21
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Yeah, I bet.
01:09:22
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I have to put a link in the show notes to your Yahoo article about that actually, because
01:09:28
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I was explaining all of this to Adina over the weekend because I read your great article
01:09:34
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Is it Yahoo?
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Yahoo tech is where it's sort of hosted, but they want to do more space stuff, so I'm writing
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space, some space stories for them.
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I sounded very smart, right? Because I could explain everything that happened in the space
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news about the new planet. So go check that out. I'll put that in the show notes so you
01:09:52
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can go and read that. But also of course you can go and find Jason on the incomparable
01:09:56
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and he's @jsnell on Twitter. I am @imike, I M Y K E. And I have recently been dipping
01:10:03
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my toe in the water of trying to put more things on the internet. And I have changed
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the URL, Jason, it is, you can now find my Tumblr blog at mikewasright.com.
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Mm-hmm. I noticed.
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It was like, I've had the redirect going for a bit, and then I was just like, oh, forget
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it, I'm going all in on this. So as of this morning, it's now mikewasright.com. It's my
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personal brand.
01:10:33
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Thank you so much for listening to this week's episode. Thank you so much to FreshBooks
01:10:36
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and how we're off of sponsoring it. We'll be back next time. Until then, say goodbye, Mr. Snow.
01:10:40
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- Goodbye, Mr. Hurley.
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[MUSIC PLAYING]