90: Nobody Should be a Siri Power User
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from relay FM this is upgrade episode number 90 today's show is brought to you
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by text expander from smile and pingdom my name is Myke Curley I am joined by
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the wonderful Mr Jason Snell hi Myke good to be back we are back it's another Monday
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We're, uh, I think we're on the road to WWDC now.
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I feel that, uh, kind of feeling constantly thinking about San Francisco
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related things last week, my diary got jam packed with events and such.
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We are on the path now.
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Getting very close.
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We're very close now.
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So it's exciting stuff, but there's a, there's a few things that I think we want
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to cover today, which are tangentially related to WWDC, I think most of the news
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will be leading up to our event in the middle of June.
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But first off, I just wanted to give a quick reflection
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on last week's episode, 'cause we kind of came to an end
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not too long after we let Lex go last week.
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I just wanted to mention,
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I thought it was a really great discussion.
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I think Lex provided a useful and positive look
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at the other side of the argument that we've been posing
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for the last couple of weeks.
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He hasn't changed my mind about anything,
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but I know I haven't changed his either.
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So, I'm sure there will be more for us to say on this topic in the future.
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I think it's clearly something that people find interesting.
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But we're not going to flog a dead horse.
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Like, I don't have anything else to add, nothing else has changed.
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But it's something to keep in mind as a point of discussion for the future.
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I think Lex brought a—I think it was a good perspective to have.
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I don't feel like a lot of those conversations happen anywhere, and although this is not
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the ideal venue for those conversations. I'm glad that we could kind of like cannibalize
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a little bit of the time in order to get some of that discussion out there because I think
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it's really interesting and I think Lex's perspective is good because it's not just
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his perspective that he's relaying, it's the perspective of the people he is dealing
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with who are being interested in buying advertising and podcasts. And so he's got his perspective
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as a sales guy, he's got his perspective as a creator of podcasts, and he's also
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aware of the perspective of the people with the money and what their desires are. And that's a
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really great combination of perspectives to have. And yeah, we can disagree about things, but I feel
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like he brought a dose of sort of reality of like, this is what it's like out there. And some of it
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is philosophical and some of it is, it doesn't make sense, but is the reality that, you know,
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know, not everything that happens, not every bit of behavior is rational and there's
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some irrationality going on in terms of the quest for some of these metrics too. So it
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was good to hear that. I thought that was a great—his anecdote about people basically
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saying, "Oh yeah, we'll have a pixel on your podcast to measure listenership."
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It's like, wow, that's just amazing. So I was really glad to hear all of that. And
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yeah, I think we'll cover it again. I wish—on one level, I wish that there was a place for
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Inside Baseball podcast stuff to live. On another level, I'm not sure I want to listen
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to a podcast that's just about that, so maybe revisiting it here every now and then
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is a better idea while also being respectful of the fact that not everybody wants to hear
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about podcasts inside baseball, which is why we brought him on at the end and, you know,
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are trying to make it skippable for people who don't care.
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So, but yeah, I thought it was really good and we got a lot of positive feedback about
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it from people who were, you know, I've never heard that perspective before and it was good
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to hear it from Lex, and Lex is a good communicator
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of what the issues are.
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- So let's get back to our regularly scheduled programming.
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iOS 9.3.2 came out, I believe, last week,
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and was brought with it another upgrade issue.
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This is focused around the 9.3.2 update
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on iPad Pro 9.7 inch, so the smaller iPad Pro.
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It is bricking them with the Era 56 issue
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that we've seen in the past.
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Apple has actually pulled the update down.
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I have not updated my 9.7 inch iPad.
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Luckily the news started to come out
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about bricked iPads just before I did it.
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My iPad is very upset and is asking me to upgrade,
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but I'm terrified that I'm going to destroy my device
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by doing this.
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I am continually perplexed at how this is still happening.
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Like this, it feels like every update now,
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there is some kind of issue where it's just
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bricking devices.
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It's becoming a trend which is concerning.
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- I mean, it's not every update,
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but it's happened a few times and--
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- More often than not, I think in recent times,
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there have been some kind of issue with updates.
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- Yeah, I feel like I almost wanna do,
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if only we had hyperlinks in podcasts,
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don't get me started,
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that we could literally do a ba-doop
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and drop in a conversation we had a few weeks ago.
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'cause it's a very similar thing, which is,
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hard to understand why this is happening.
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Is it the pace of software updates?
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Is it a lack of proper testing, resources, time, people?
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Is it that Apple's user base is so large,
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although the 9.7-inch iPad Pro isn't a very large base,
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that they're not able to test things properly,
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and so things fall through the cracks?
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It's a little unclear, but no software update
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should brick even a small percentage of a particular product that's being sold, currently
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especially. I mean, in terms of the hierarchy, it's like it's not that huge an install base,
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it's a brand new product. How did it not get checked? And I don't have any answers for
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that other than that it's something is wrong because it shouldn't be happening. And we
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can have excuses and we can have explanations, but in the end I don't think anyone would
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disagree with the idea that Apple shouldn't release software updates that make people
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hesitate to update because they feel like there's a chance that it could completely
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disable their hardware. But there have been enough of these stories now that that's
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where we are. And that's something that whoever is in charge of this aspect of software
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at Apple has to fix. They have to correct it.
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Jared [laughing]
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Jared Because I don't know what to do now.
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Jared Just put it in airplane mode and run away.
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Because this is a story for another time, but the 9.7 inch iPad Pro is my favorite computing
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Oh yeah, we should talk about that.
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At some point, I'm formulating some thoughts on it.
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You had that, we should put a link in the show notes to that tweet that you, I think
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it was a tweet or maybe it was just in the, we did a live thing on the talk show app for,
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that's by, you know, Myke Sippy and Greg Noss and some other people, this app called
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Talk Show, and we embedded it on Six Colors and you were in there and you took a picture
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of your setup and it was sort of like a 5K iMac and two iPads was how you covered the
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Google I/O keynote. The big iPad Pro and the small iPad Pro were both being used by you
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for different tasks, which was kind of hilarious. So I do want to talk more about why you love
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it, but for now you love it but it can't be updated. It mustn't be looked at because
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it could just turn into a brick overnight.
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That's the thing, because I love to use it so much, I'm now too scared to update
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it in case I then can't use it anymore. So when do I do it? Like I have no idea when.
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My mom is frightened to update her iOS stuff now because of, I think mostly because of
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iOS 7 where it was such a dramatic change, like the auto update happens and suddenly
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the nothing looks the same and she doesn't quite know what everything is. And that one
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traumatic experience two plus years ago has led her to basically not update her iOS devices.
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Because you don't know what's on the other side.
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You don't and she's not tied into it, right? So she's like, "Well, Jason will
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tell me if it's okay." And that's how she does it. And it's not like she couldn't
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do it and I'm not doing the old ploy of like, "Oh, moms just don't understand.
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They're proxies for people who don't understand about technology." No, this is like legitimately
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she learned a lesson from an Apple software update which is never trust them again, which
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is really bad.
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It's like, I don't know, I think since it was one of the releases that was bad for everyone,
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right? Like if you got it, it kind of killed everything and they were able to pull it and
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I can't remember which one that was. But since then, people ask me, "Oh, should I update?"
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And I'm hesitant to give a definitive answer to people now.
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I had the update like a year before that, I had the update that turned off the cellular
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radio on my iPhone.
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That's the one.
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That was the really bad one, right?
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That was a good one.
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So I don't know, I feel like it's got to be a QA thing, right?
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You feel like it's got to be found there.
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So I don't really know what's going on.
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And I think that's a good point, that it's whatever the reasons, right?
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There are probably reasons, the reasons might involve the way the software is being developed,
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the development pace, other issues, other things that they're trying to fix and they're
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sliding in these fixes and they lead to other problems, but it doesn't really matter, right?
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The net result is that whatever testing they're doing isn't finding these things and you should
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never get to the point where you're pulling an update because it's killed a product for
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a lot of people.
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This is where one of the difficult lines of doing what we do is, because I understand
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that there are people making these things, I understand that there's a lot of work
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that goes into it, but on the other side of it I'm like, "I don't care, you shouldn't
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be breaking my devices."
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You know, again, that's where it's really hard to sit on the line that we sit on, I
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think, when thinking about this stuff.
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Yeah, just don't release it.
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Just don't release it.
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And if there are critical security fixes in along with this, then there's that question
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of like, "Did you just release critical security fixes, or did you do other stuff?"
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Because some fixes are critical and need to get pushed out.
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Other things are bug fixes and they can wait for testing to see if there are any side effects.
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And I'm just not convinced that the stuff that was in here was all critical, right?
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I mean, I think that's a good question to ask is just don't release it.
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If you haven't tested it, don't release it.
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And I get the pressure and I get that there's probably pressure for iOS developers inside
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Apple to be working on pushing for whatever they're going to show and release to developers
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at WWDC in a few weeks. And that probably makes it an incredibly chaotic time to release
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an update. But that comes back to, "Okay, what's in 9.3.2? What absolutely had to
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get out immediately and what didn't?" And did you really make the right decision? Obviously
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not, I guess. But did you really make the right decision in terms of what went in and
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what went out? Because if you can't test it, then don't release it.
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This wasn't the only release that Apple had this week. They also released their new Apple
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Store design and the theory that goes into a lot of it. This isn't the first redesigned
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Apple Store, it's the first one that's really kind of encompassing all of the new ideas.
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The Memphis store has a lot of these elements and I remember Steven went and took a look
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at those when they reopened it because it was just done recently. The Selfridges pop-up
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store that sells Apple watches has a lot of like the foliage and stuff like that in it.
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But this new store in Union Square which has been in construction for I think for as long
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as I have been going to WWDC. I feel like there's always been something happening with
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this Apple store. So this is the new space though. This is a completely, they shut down
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the old space and they're in a brand new space that's right on Union Square. So it's a larger
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space that they, because they built, when they opened that, like, I don't know what,
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10 years ago right next to the BART station, that was a big deal. But this is a completely
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different space. It's not just a remade store layout. It's a brand new building, basically.
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Brand new location.
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So I've included a couple links in the show notes. One to an article at The Loop, which
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which has a lot of the kind of Apple's thinking in it in text.
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But also I've put in a link to The Verge,
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which I suggest everybody goes to look at
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because it has tons of fantastic photography,
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which really shows off a lot of what they're doing here.
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And this was very interesting.
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This event, Angela Ahrens and Johnny Ive were there,
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I believe, either presenting and then the next day
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kind of with the opening of the store to the public.
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And it really kind of encompasses some new thinking
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that Apple has around the way that their retail spaces
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are gonna work.
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And they kind of have three or four new big things
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that are happening here.
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So the Genius Bar has been renamed to Genius Grove.
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And that's where you find the foliage
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that will be in the stores in these beautiful planters.
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These like white and wood planters,
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or they're like cushy, no, no, wood, they're like leather.
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They're very good looking.
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And it's Genius Grove is gonna take some time
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to settle in for me because it sounds strange,
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but I think it just sounds strange
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'cause I'm used to Genius Bar.
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But that's one thing.
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They have something called the Avenue.
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The Avenue, this is all very high concept thinking,
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but the Avenue is like a row of their products
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that changes by season effectively.
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That's where they put all their headphones
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and all the stuff like that and they change them around.
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Then they have something called the Forum,
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which is this massive 6K screen.
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They have one of these in the Memphis store as well.
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I think I'm gonna bring all of them.
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They're very, very expensive it looks like,
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which will feature something that Apple is calling
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Today at Apple, which demonstrates the community creators
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and app developers and musicians.
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It kind of highlights them and focuses on them.
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It's things that Apple care about.
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And then this store and some of the other key stores
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that Apple owns will be getting something called the Plaza,
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which is a 24-hour public space,
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which features Wi-Fi, free public Wi-Fi,
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and has the Today at Apple thing taken outside
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with performances and stuff from the people
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that are on the screens.
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So this is a, I think, kind of natural evolution
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for the Apple Store.
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It is focusing a lot more on the overall thinking
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of an Apple product, right?
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There's a lot more focus on accessories,
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there's a lot more focus on open space.
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The actual store itself from the outside
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looks like an Apple product.
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It has the new mirrored Apple logo that they're using on their products.
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And this one is just like all glass at the front.
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It's a beautiful store.
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And I think it's, you know, they're moving it forward.
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And there's a few stores that are under construction.
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The Regent Street store, which is one of the key stores in London, is currently majorly
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They have a, you have to go to the basement where they have all the products crammed in
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And they're going to be reopening that store at some point and it will feature all of this
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stuff in it.
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expect that one will be spectacular because it's such a huge space. So yeah, that's
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the new Apple Store. I'm looking forward to going to check it out in a couple of weeks.
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Yeah, I'm looking forward to seeing it. You get the sense that this is Angela Arendt's
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big initiative, right? It feels like something with her and Ive together, right, working
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on this. Ive designs, right, I mean, because all the tables and stuff, right, those are
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all like Johnny Ive conceptual stuff that they've had. So it's more stuff from him,
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But then for Angela Ahrens, it just seems like she did a lot of putting out fires when
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she came back. But this was her sort of long-term, how do we kind of re-envision the modules
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that we use in the various stores. And every store is different, and every store is going
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to have a different mixture because this is not a virtual world, this is reality and they've
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got to build these things and deal with building codes and deal with employees and figure out
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if you have a 24-hour space, how do you handle security. And there's a lot of practical
00:16:10
◼
►
considerations. But she wanted, I think, a set of new tools and to just refresh some
00:16:15
◼
►
of the concepts. Because some of the concepts in the—it's hard to think about it, but
00:16:18
◼
►
the Apple stores have been around a long time now. And a lot of them are not that different.
00:16:24
◼
►
They have had—definitely they've had updates as they've gone and they've made changes.
00:16:28
◼
►
A lot of them—like the Union Square store, the old Union Square store used to have a
00:16:32
◼
►
big theater and they, you know, then they de-emphasized that, the whole idea of having
00:16:37
◼
►
a theater in the back of the store and the Genius Bar in a lot of places sort of vanished
00:16:41
◼
►
and it was just sort of an area where people might come and help you and so this is kind
00:16:49
◼
►
of defining how they want to use these pieces going forward. It will be interesting to see.
00:16:54
◼
►
My local store, which is a mall store, changed from, it moved locations to a somewhat bigger
00:17:04
◼
►
still in a mall. It's California so it's outside but it's still a shopping mall.
00:17:10
◼
►
And I was struck by that because it definitely shows some changes in their approach from
00:17:16
◼
►
before including a huge video wall at the back of the store.
00:17:19
◼
►
Yeah, the video wall is a new key thing that I think they're putting in most of them.
00:17:24
◼
►
Yeah, so I was struck by how it felt different and then they had a bunch of, also some ergonomic
00:17:32
◼
►
like they had a bunch of benches and stuff at the back because I think they're aware that,
00:17:36
◼
►
you know, in reality people are coming in and asking for their genius appointment and having
00:17:40
◼
►
to sit and wait for five or ten minutes while they go back in the back and get a new iPhone or
00:17:45
◼
►
whatever it is. And so I think that's interesting too of showing like, I chalked that one up to
00:17:50
◼
►
Angela Ahrendts as well of like, why are people milling around here waiting? We should give them
00:17:55
◼
►
a place to sit and, you know, we should handle this all better. So it's interesting to see
00:18:01
◼
►
her take on it. We'll see how this rolls out to everybody. I mean not everybody is near a
00:18:04
◼
►
flagship store so what elements of this go into the shopping malls around the
00:18:08
◼
►
around the world and things like that. Yeah because the trees whilst you can maybe think
00:18:12
◼
►
that trees are strange I'd say they're actually seats right so yeah when when was the last time
00:18:18
◼
►
you had somewhere you could sit in an apple store it doesn't happen so yeah you're completely right.
00:18:22
◼
►
She has a brand new vision for it which I like. There's a quote from the Virgin article I just
00:18:26
◼
►
find this interesting. She says, uh, Angela says, "This is more than just a store. We want people to
00:18:31
◼
►
say, 'Hey, meet me at Apple.'" They're trying to turn it into a thing and, whilst that is a bit of a,
00:18:37
◼
►
I think, a slightly ludicrous statement, I get what she's trying to say.
00:18:41
◼
►
Right, because no one's ever going to say that, right? You know?
00:18:45
◼
►
Well, I think, okay, so on one level, I look at that and I'm like, "Yeah, sure." Right,
00:18:51
◼
►
like every company says, "Oh, we think that our corporate structure is going to be part of
00:18:58
◼
►
everybody's... They will incorporate it into their lifestyles and it will be, you know, happy
00:19:04
◼
►
corporate lifestyle people will go there to live their lifestyles." And I roll my eyes, I'm like,
00:19:10
◼
►
"Yeah, okay, dream on corporate people. People are going to live their lives. They're not going
00:19:14
◼
►
to just attach to their brands." That said... No, this is Apple. And one, two, I'm not sure
00:19:21
◼
►
this isn't more a reaction to the fact that this is already true, right? Like, a lot of these places,
00:19:27
◼
►
this already happens. People go into the Apple stores, there's computers that they use there.
00:19:35
◼
►
It just, I don't know, I think that there's some truth behind that already about how people use
00:19:41
◼
►
Apple stores, and so maybe they're just kind of going with it and saying, "All right, we could
00:19:45
◼
►
do that. Let's try that. Why not?" I mean, in New York, I think the New York store has always been
00:19:49
◼
►
been open 24/7, and people go in there, the Fifth Avenue store, and people go in there
00:19:54
◼
►
and use the computers and stuff like that. So, I don't know, yeah, I'm of two minds
00:19:59
◼
►
about that, which is one, it seems kind of ridiculous, and on another level, I'm not
00:20:04
◼
►
sure that people don't already do that with Apple stores, so maybe it's smart to turn
00:20:09
◼
►
into the spin, be like, "Yep, okay, got it. We're going to be that then. Let's
00:20:14
◼
►
just do it," instead of sort of having it happen in the background.
00:20:18
◼
►
I am happy that, you know, that Angela Ahrens is there and she's speaking about it and it
00:20:24
◼
►
shows that she has some kind of vision over this. I think that overall into the future
00:20:29
◼
►
we're going to look back on her as being a nice positive kind of change for Apple because
00:20:35
◼
►
the stores definitely look more high concept and luxury now than they did before and I
00:20:40
◼
►
think that was why they brought her in, right? That's the world she came from.
00:20:44
◼
►
- True, true with Burberry.
00:20:46
◼
►
And they needed change.
00:20:48
◼
►
Bottom line, like even if they're doing incredibly well,
00:20:51
◼
►
the fact is it was getting to be an old concept
00:20:54
◼
►
and you do need to always question and refresh.
00:20:56
◼
►
And at the Apple Store was a bunch of variations
00:21:00
◼
►
on Ron Johnson and Steve Jobs' original concept.
00:21:03
◼
►
And now it's,
00:21:06
◼
►
it's dumb to say things like this,
00:21:11
◼
►
but here I am saying it.
00:21:12
◼
►
It's kind of Apple Store 2.0, just in the sense that it seems like this is a new person
00:21:18
◼
►
coming in and saying, "Let's reconceive this. Let's go back to basics and ask ourselves
00:21:23
◼
►
a bunch of questions about what we should be doing instead of just iterating on what's
00:21:27
◼
►
already there." And I do get the sense of that a little bit, which is good because even
00:21:32
◼
►
the best idea gets old and stale.
00:21:35
◼
►
Alright, let's take a break and thank our friends over at Pingdom for sponsoring this
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00:23:55
◼
►
Alright, Mr. Snell, Google I/O happened last week.
00:24:00
◼
►
What do you think?
00:24:03
◼
►
We talked about it on Clockwise last week, I recommend people check that out and you
00:24:06
◼
►
can look at Six Colors for our live blog that we did of it, none of us being there.
00:24:13
◼
►
Which you're in there and Dan's in there and we had a good time.
00:24:17
◼
►
Casey Liss is in there for a little bit, he was next to a bunch of the Android developers
00:24:21
◼
►
he works for, which is funny.
00:24:25
◼
►
I wanted to mention it only because first off they announced a couple of things that
00:24:29
◼
►
I think are fascinating and I get really tired of the whole one-upsmanship thing where Apple
00:24:36
◼
►
announces a feature, you know it, everybody knows it, Apple announces a feature that Android's
00:24:40
◼
►
had for a while and the Android people are like, "Oh yeah, congratulations Apple, you
00:24:45
◼
►
got that new feature that we've had for two years, huh."
00:24:48
◼
►
And I just don't get it that, isn't that a validation that you had a successful feature
00:24:54
◼
►
or product and that they need to have it now because that's how competition works. I think
00:25:00
◼
►
it's dumb, but what I'm saying is, Allo is iMessage and Duo is FaceTime and good for
00:25:06
◼
►
Google, right? I'm not entirely sure I like the idea of Allo only because I feel like
00:25:10
◼
►
what it's really trying to do is kill the momentum, and I don't think it will, but kill
00:25:15
◼
►
the momentum of things like WhatsApp, that Google kind of wants to be the platform owner
00:25:20
◼
►
and own all of those things. And there are also the issues like they've got this incognito
00:25:24
◼
►
thing which is actually not quite incognito, it's just secure. It's a mode you can go into,
00:25:31
◼
►
but by default your texts are not encrypted end to end, which means it's less secure than
00:25:38
◼
►
a lot of these other services that encrypt everything. But still, I appreciate it from
00:25:42
◼
►
the sense of Google saying, "Look, we need to do better on messaging." That we had Google
00:25:45
◼
►
talk and they've got Google Hangouts and they've got a whole bunch of different things,
00:25:51
◼
►
but they need to do better. So, Allo seems to be their take on WhatsApp and then Duo
00:25:56
◼
►
is quite literally FaceTime. It's keyed off of phone numbers, it's one-to-one, video
00:26:02
◼
►
chat, they've got a feature that they spent way too much time on which is that when somebody
00:26:07
◼
►
calls you, you can see them before you pick up. It struck me as being a minor feature,
00:26:14
◼
►
but it was the only thing that was different than FaceTime, so they overemphasized it.
00:26:18
◼
►
But you know, should Android phones have FaceTime? Plus it's going to be available on iOS,
00:26:23
◼
►
so shouldn't you be able to make a FaceTime call to an Android phone, a friend who's
00:26:27
◼
►
got an Android phone? Well now you'll be able to do that, you just have to use Duo
00:26:30
◼
►
instead of FaceTime. And I do wonder, since they made a big point also of saying this
00:26:35
◼
►
is all based on public technologies, this is not proprietary in any way, I'm going
00:26:40
◼
►
hold out a little bit of hope that maybe down the road FaceTime is interoperable with it,
00:26:44
◼
►
because I think Apple's initial concept of FaceTime was that it would be using public
00:26:49
◼
►
stuff and interoperable with other things. And for, you know, somewhat hazy reasons,
00:26:55
◼
►
it never happened. And I don't think people like to make fun of Apple for that. I think Apple was,
00:27:00
◼
►
you know, legitimately intending for it to be that. And then something like legally happened,
00:27:06
◼
►
probably patent and royalty related that made them go "oh we can't do that".
00:27:10
◼
►
They could have built and could still have built a FaceTime app for Android though.
00:27:15
◼
►
They could, they could, but you know they don't want to do that apparently, although
00:27:19
◼
►
maybe they should, but failing that I mean why not just make it interoperable if everybody
00:27:23
◼
►
can use email addresses and phone numbers to video call each other and have it all be
00:27:28
◼
►
interoperable wouldn't that be nice? And does that really need to be some sort of a wedge
00:27:33
◼
►
feature between platforms. Google doesn't care and that's Google's game. Google's
00:27:37
◼
►
going to run it on iOS and Android. Apple only is doing their stuff on iOS right now.
00:27:43
◼
►
So one way or another, I think if you're Apple would you not rather have FaceTime be
00:27:49
◼
►
compatible with other things rather than have everybody getting Google's app and using
00:27:54
◼
►
it instead because they can talk to everybody in their family with that? I don't know.
00:27:59
◼
►
But again, I'm not going to gloat and be like, "Oh, good job Google, you finally invented
00:28:04
◼
►
Because FaceTime is a great feature and Android phones should have it and it should be from
00:28:08
◼
►
the platform vendor because more people will use it when it's more deeply integrated into
00:28:12
◼
►
the operating system.
00:28:13
◼
►
So good for them for doing it.
00:28:17
◼
►
I'm not going to mock them for it.
00:28:19
◼
►
If I mock them for anything, it's going to be, I'm not sure I like the platform vendor
00:28:23
◼
►
coming in and trying to squash the successful chat apps that are on its platform but you
00:28:29
◼
►
know I'm not surprised.
00:28:30
◼
►
Well it's going to be a choice though I reckon.
00:28:33
◼
►
I don't think Allo and Duo will be installed.
00:28:35
◼
►
I think they'll need to be downloaded from the Play Store so you know they're not like
00:28:39
◼
►
destroying for now.
00:28:41
◼
►
Like Duo why would you not put that in Android eventually?
00:28:44
◼
►
Why would you not just put it in there?
00:28:46
◼
►
Because of the European Union.
00:28:52
◼
►
Maybe. We'll get it here in the US. You'll have to download it. It'll prompt you, would
00:29:01
◼
►
you like to download Duo? In general though, I thought this was a really good IO keynote.
00:29:11
◼
►
Google keynotes have been really bad. They have been, it felt like in the talk show thread
00:29:18
◼
►
that we had. I was saying how I thought past Google keynotes were kind of like Soviet Communist
00:29:26
◼
►
Party meetings where like every Oblast must be heard from. Like every fiefdom inside of
00:29:33
◼
►
Google had to make an appearance. And it was so obvious. There were I/O keynotes where
00:29:41
◼
►
people would come up and they literally had nothing to show that was new.
00:29:44
◼
►
Let's do a recap of what we did a while ago. And it was just very clear that there
00:29:51
◼
►
was a lot of pride and political whatever in being on stage at a keynote and that these
00:29:57
◼
►
people wanted to be there even if they had nothing to say. And that shows a tremendous
00:30:03
◼
►
lack of discipline in whoever is supposed to put the event together. The leaders should
00:30:07
◼
►
be like, "No, you don't get in if you don't have anything to say. This isn't
00:30:10
◼
►
what we're trying to do here. This one felt like the right thing, which is their message
00:30:16
◼
►
was clear, they prioritized, they were pretty snappy, and they left a lot of the really
00:30:25
◼
►
esoteric developer stuff for the end, and that's when it started to drag. But again,
00:30:29
◼
►
if you're going to make those decisions, this is how you do it, is you have the stuff that's
00:30:33
◼
►
got the broad appeal up front, and then as you get into your second hour, then you're
00:30:39
◼
►
losing people and the developers are all still there so you just keep going with the developer
00:30:45
◼
►
stuff but I was struck by that, that Google's keynotes have generally not been disciplined
00:30:50
◼
►
at all and this one was really on point. I was impressed.
00:30:54
◼
►
Yeah, I agree. Should we talk about Siri? Sure, sure. What else would be appropriate
00:31:05
◼
►
for Siri? What better than talking about Siri?
00:31:08
◼
►
There was a rumor on MacRumors this week that Siri is coming to OS X.
00:31:15
◼
►
Yeah, they had screenshots and stuff.
00:31:17
◼
►
Some screenshots.
00:31:18
◼
►
They had a screenshot of a dock icon and a screenshot of a menu bar icon.
00:31:23
◼
►
Menu bar icon that says "Siri".
00:31:25
◼
►
It's ugly as all hell.
00:31:27
◼
►
I don't know why.
00:31:28
◼
►
Yeah, that's probably, let's hope it's a placeholder.
00:31:29
◼
►
Yeah, I feel like they have a super cool looking dock icon, but an ugly as all hell menu bar
00:31:37
◼
►
- Yeah, I don't get it. - It's just the word Siri
00:31:38
◼
►
in a box, which. - Yep.
00:31:41
◼
►
- I don't even know why you would need a menu bar icon
00:31:44
◼
►
unless you're entering text into it or something,
00:31:47
◼
►
but we'll get to that in a little bit.
00:31:48
◼
►
- All sorts of things have menu bar icons
00:31:51
◼
►
that don't make any sense,
00:31:52
◼
►
so why should this be anything different?
00:31:53
◼
►
- Very good point.
00:31:55
◼
►
Max will seem, from this MacRumors article,
00:31:57
◼
►
Max will get the Ahoy! telephone feature, it would appear.
00:32:00
◼
►
- Yeah, it seems like.
00:32:03
◼
►
Although, I think MacRumors said that it would be,
00:32:05
◼
►
In the current thinking is that it would be off by default and you would need to turn
00:32:09
◼
►
it on, although that can change because we're talking about a product that wouldn't ship
00:32:15
◼
►
until the fall, right?
00:32:17
◼
►
Next version of OS X.
00:32:18
◼
►
Well, it's always off by default, right?
00:32:20
◼
►
You enable it during setup of an iPhone, so I guess it would be the same.
00:32:24
◼
►
Yeah, I guess that's the question is would your Mac get in your way when you reboot it
00:32:28
◼
►
after an update and say, "Alright, I need to ask you about Ahoy telephone," or probably
00:32:34
◼
►
Yeah, I reckon it would.
00:32:35
◼
►
It runs you through the setup process again and enables that sort of stuff.
00:32:39
◼
►
Like whenever I update my iPad, it asks me if I want to enable it, because I don't have
00:32:45
◼
►
a high telephone on my iPad, so I think it's pointless.
00:32:49
◼
►
But it asks me every time I update if I want to set up Siri.
00:32:52
◼
►
Like I actually on one of them, I don't even have Siri enabled, because I just never use
00:32:57
◼
►
Like I just said no, because it's like what's the point?
00:32:58
◼
►
Yeah, I never use it on my iPad, and I too often accidentally trigger it by pressing
00:33:02
◼
►
the button too long.
00:33:03
◼
►
So I just want it to go away.
00:33:05
◼
►
I wanted to ask you, now if we could box this part into considering Siri's current feature
00:33:15
◼
►
set, why would you want Siri on OS X?
00:33:21
◼
►
When it's very likely I think that you would have an iOS device close enough, I don't think
00:33:28
◼
►
there are many people these days that would not have an iOS device close enough to them
00:33:33
◼
►
when they're using a Mac that they could use it?
00:33:36
◼
►
There are some, not every Mac user is an iOS user. And you could argue that, you know,
00:33:43
◼
►
everybody's got different contexts of how they work, so why not provide it everywhere
00:33:46
◼
►
and then you've got it, you know, whenever you're near anything, you've got it ready
00:33:51
◼
►
to go right there. I guess not everybody has their phone on their person at all times when
00:33:56
◼
►
they're sitting at their computer, let's say.
00:33:57
◼
►
But to do what though? If you assume you have the series only available on your Mac,
00:34:04
◼
►
what are you doing with it? Setting a timer?
00:34:08
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It's a little bit like, they brought a lot of iOS features kind of halfway to the Mac. Like
00:34:15
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the notification center stuff where there's the weather widget that doesn't really go any,
00:34:20
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there's no app, it just sort of lives in there or find my friends, it's just sort of in the
00:34:24
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the notification center and this strikes me as being maybe potentially like that where
00:34:31
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it's sort of not really that integrated. I hope it is. I would imagine like the people
00:34:37
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who work on automation at Apple would be beside themselves to have access to this. It's
00:34:44
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not like there hasn't been triggerable voice control on the Mac before. In fact,
00:34:50
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triggerable voice control on the Mac now, but it's not Siri, it's not branded that
00:34:55
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►
way. So it might be interesting to see if they roll all that stuff in so you end up
00:35:00
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with the ability to run scripts and things, which would give you a lot of power to write
00:35:07
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your own kind of wired together app control and stuff like that. That might be kind of
00:35:11
◼
►
fun, but I don't know. I mean, what Siri really is is it's data sources, right? So
00:35:18
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So I guess the idea here is that you should be able to, without doing anything else on
00:35:24
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your Mac, say, "I want to have a timer," or "Can you open this app," or whatever.
00:35:31
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I'm not sure.
00:35:32
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I do have a hard time picturing it.
00:35:34
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It feels more like it would be useful in terms of consistency than in terms of being a huge
00:35:40
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productivity tool.
00:35:43
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How would you use it?
00:35:44
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>> I don't think I would.
00:35:46
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I can't think of any use case for me given, as I say, given its current feature set, I
00:35:52
◼
►
can't think of any reason why I would want Siri on my Mac. I use it for so few things
00:35:58
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on my iOS devices.
00:35:59
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►
And a Mac is an engaged interface, right? I mean, that's the thing about the Mac is
00:36:03
◼
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that it's not true for every user, right? I can see that there are, for people who've
00:36:06
◼
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got mobility issues, anybody who has accessibility concerns, having more voice control on their
00:36:13
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Mac might be good, although I have a hard time imagining that Siri for Mac would be
00:36:20
◼
►
enough to be really satisfactory, but maybe. But it's such an engaged user interface.
00:36:28
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It is something that your hands are on the keyboard and your fingers are on the trackpad
00:36:34
◼
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or the mouse, and I have a hard time seeing why suddenly also talking to the computer
00:36:42
◼
►
is something that you would find particularly helpful. Because Siri in some ways is a solution
00:36:50
◼
►
to problems that exist on touchscreen devices that are maybe not necessary on a device where
00:36:57
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you've got that keyboard and mouse right in front of you.
00:37:00
◼
►
So let's break this conversation up a little bit to take it to the place that people are
00:37:06
◼
►
screaming at us about. Let's look at what Siri could be and think about it that way.
00:37:14
◼
►
So do you think that having Siri on OS X, or Mac OS as I and you expect it to be called,
00:37:27
◼
►
Spinal Tap will make an appearance at WWDC for Mac OS 11.
00:37:30
◼
►
Turning it all the way up.
00:37:33
◼
►
Do you think that finally having Siri on OS X signals a potential change for Siri?
00:37:37
◼
►
Do you think that we're going to see something at WWDC that will push Siri further than what
00:37:42
◼
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we currently have?
00:37:43
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►
Wouldn't that be nice?
00:37:45
◼
►
It would make sense if they're going to do it because they haven't done it yet.
00:37:49
◼
►
Yeah it's so frustrating, like it needs to be better.
00:37:51
◼
►
It needs to be better in so many different dimensions.
00:37:53
◼
►
It needs to be, apps need more access to it.
00:37:57
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►
And on the Mac especially, it will be frustrating if there's no way to access other stuff
00:38:03
◼
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because the Mac has so much other stuff.
00:38:06
◼
►
But even on iOS, the ability to do that, more data sources, more intelligence, there's
00:38:13
◼
►
so much, you know, there's so much.
00:38:17
◼
►
We've seen the demos of other assistant technology lately, and there's a difference
00:38:23
◼
►
between a cooked-up demo and something that's shipping in tens of millions of phones. That's
00:38:28
◼
►
absolutely true, but Google is planning on having their assistant be coming out soon
00:38:40
◼
►
with a lot more sophistication than Google Now maybe currently has, and that's the
00:38:45
◼
►
bar being set, right? And Siri has been, I would say, a letdown because I feel like it
00:38:53
◼
►
is progressing very slowly from its initial release. And some of that is the uncanny valley
00:38:59
◼
►
thing, which is when I talk to a robot, I expect it to behave like a human and it doesn't
00:39:05
◼
►
because it's a robot. It's just a dumb piece of software. But it doesn't mean that
00:39:10
◼
►
that it's any less frustrating to have it not be able to converse with me and understand
00:39:15
◼
►
more of what I'm trying to get out of it.
00:39:20
◼
►
So one thing that I would like quite a lot, and this is something that Google was showing
00:39:24
◼
►
off was text entry for their assistant. I would like to be able to text Siri. I think
00:39:30
◼
►
that that would be helpful in a lot of ways.
00:39:33
◼
►
Yeah, that's actually a very clever idea. I thought about that every now and then too.
00:39:39
◼
►
that I use quite frequently more recently which is great is you can enter some stuff
00:39:45
◼
►
in the search box and it's like you're kind of testing with Siri. So like for example
00:39:48
◼
►
I wanted to do some currency conversion and I thought I wonder if Siri will do this and
00:39:52
◼
►
it will. Like if I type in 1000 USD it shows me the GPP like the pound sterling, it shows
00:39:58
◼
►
me the amount right it just it knows what I'm looking for or if I type in 25C it knows
00:40:05
◼
►
I'm looking for temperature, it shows me Fahrenheit.
00:40:07
◼
►
Like, that's the stuff that I want it to do,
00:40:10
◼
►
and I wanna be able to just really talk to it.
00:40:12
◼
►
I wanna be able to, plain text entry,
00:40:14
◼
►
like pull down from my phone,
00:40:18
◼
►
so I bring up the search box, and just say,
00:40:21
◼
►
book an appointment with Jason at four o'clock tomorrow.
00:40:24
◼
►
Like I do for FantasticOwl,
00:40:25
◼
►
but just to have it everywhere would be fantastic, right?
00:40:28
◼
►
Or just type it in and say like, what do I have next?
00:40:32
◼
►
Like, things like that that I don't have to talk,
00:40:34
◼
►
because I don't always want to talk to these things because I feel silly. I think most
00:40:39
◼
►
people just feel silly talking to it when it doesn't understand you. And part of the
00:40:43
◼
►
reason it doesn't understand you is sometimes it doesn't get the words. I'm more likely
00:40:46
◼
►
to get the words correctly if I can type it to the assistant, right? Because I can see
00:40:51
◼
►
immediately what it's understanding.
00:40:54
◼
►
It's true, although that goes back to being like, on ATP a couple weeks ago John Saracusa
00:40:58
◼
►
said that it's like a command line, and he's exactly right. Like, you have to phrase things
00:41:01
◼
►
a certain way with the Echo or with Siri in order to get it to be exactly what you want.
00:41:08
◼
►
And the goal is that it should be more conversational and it should be able to pick up in your cues
00:41:11
◼
►
and it should be able to figure it out. And what you're advocating is sort of like,
00:41:15
◼
►
"Yes, it is a command line. Let me type it," which I also see, I totally see. But
00:41:20
◼
►
I think the bigger problem is that not only are there all sorts of data that it doesn't
00:41:25
◼
►
understand, but that you just, you can't have it do complex tasks, nor can you train
00:41:30
◼
►
it to do those complex tasks if it doesn't know. So you said book a meeting with Jason
00:41:35
◼
►
for four o'clock. That's something that really needs to happen at a high level where
00:41:41
◼
►
it's, "Okay, do you mean Jason Snell? Yeah, I do. Alright, what's this meeting
00:41:47
◼
►
about? Do you want to tell me what this meeting is about?" And you tell them and then they
00:41:50
◼
►
send an email or a calendar invitation to me because I'm in your address book saying,
00:41:54
◼
►
"Here's what this meeting is about," and that when I reply that it sends you a
00:41:59
◼
►
a message or tells you, Jason's accepted that meeting, right? It needs to be like that
00:42:04
◼
►
high level. And right now it's not. Right now you have to say things in a very specific
00:42:09
◼
►
way if it's something that it can do, generally in one shot for it to do it, which is not
00:42:16
◼
►
Matt F: One of the big things that I found very impressive from what Google was showing
00:42:20
◼
►
and it's stuff that they have now in some instances is context. So understanding the
00:42:25
◼
►
context of the questions that you're asking, but also understanding the context of you
00:42:29
◼
►
as a person. So, you know, they showed this off and I was playing around with this on
00:42:34
◼
►
Connected and we did it with my Google device. You ask a question, then you ask the Google
00:42:40
◼
►
Assistant another question, and it knows that that second question was related to the first
00:42:45
◼
►
Right. And there are a couple places where I think Siri does that, but it's few and
00:42:48
◼
►
far between.
00:42:50
◼
►
But part of the problem with Siri, though, with these types of things is the inconsistency,
00:42:53
◼
►
is that sometimes it works and sometimes it doesn't.
00:42:55
◼
►
And it gets back to the command line thing where you're essentially like you have to
00:42:58
◼
►
have a very prescribed way of talking to it and know the context and it becomes its own
00:43:05
◼
►
little language and that's not how this is supposed to work. I mentioned, Mrs. Hoop in
00:43:10
◼
►
the chat room just talked about the car a little bit and nothing frustrates me about Siri more than
00:43:15
◼
►
being in the car because I feel like I want, and there are in-car features, but I want a much more
00:43:24
◼
►
intelligent active assistant when I'm driving. Like, when I get a text in the car, I would
00:43:31
◼
►
really like at least the option of having Siri say that you just got a text from so-and-so,
00:43:37
◼
►
would you like me to read it? And be able, and it just, it doesn't do that. It just doesn't.
00:43:44
◼
►
I mean, I think I can say, ahoy telephone, read me my texts or something like that. But again,
00:43:51
◼
►
I'm not being assisted then. I have to be the driver of it. And I'm not exactly sure
00:43:57
◼
►
what I need to say because there's probably a very specific way to say it. And I have
00:44:02
◼
►
no doubt somebody out there is listening and being like, "Oh, sure, you can do that. Here's
00:44:05
◼
►
exactly what you have to say." It's like Siri power users are a thing and bless them,
00:44:10
◼
►
but the bigger point is nobody should be a Siri power user. Nobody should have to be
00:44:15
◼
►
because it should be able to figure this stuff out. And having an intelligent agent who can
00:44:19
◼
►
tell me what's happening on my phone while I'm driving. I would love that. I would
00:44:23
◼
►
love to be able to, I was driving to, I spoke at the NACNEXIS, the Sacramento Mac user group
00:44:28
◼
►
last week and Sacramento is an hour and a half or so from here. And so I had a, I was
00:44:34
◼
►
in the car for a long time and I was listening to podcasts and I listened to some music and
00:44:37
◼
►
I was thinking on that drive, this is the kind of thing where I'm in a bubble for
00:44:42
◼
►
an hour and a half, two hours sitting in traffic driving to Sacramento where I can't look
00:44:46
◼
►
at my phone and it's just me in the car. And at several points I really wanted to say,
00:44:52
◼
►
"Ahoy telephone, what's going on in Slack?" "Ahoy telephone, what's going on on Twitter?"
00:45:00
◼
►
"Ahoy telephone, do I have any new text messages?" Which, like I said, I think that
00:45:05
◼
►
one will do. But, you know, it's just, I want it to be better. I want it to understand
00:45:11
◼
►
context, I want it to read into other apps, I want it to do better summaries of what's
00:45:14
◼
►
going on and then let me dive deep if I want to. And I have no doubt we'll get there, but
00:45:19
◼
►
with Siri I feel like the progress is so slow that we might as well never get there. And
00:45:24
◼
►
then when Google demos something like Google Assistant, and yeah it's a tech demo, I get
00:45:28
◼
►
it, it's the best possible look for that tech. And when it comes to reality it will not be
00:45:34
◼
►
as good. But still you get the nagging suspicion that Google is really putting a lot of thought
00:45:40
◼
►
into this and Apple, you know, I'm sure they're trying but I don't see a lot of momentum with
00:45:47
◼
►
Siri improvements.
00:45:48
◼
►
So I think part of this problem is around data collection. Leading Apple blogger Marco
00:45:54
◼
►
Arment wrote a good post about this that I tend to agree with over the weekend. Kind
00:46:01
◼
►
of comparing, you know, it's kind of a thing you have to just go along with and I think
00:46:06
◼
►
he makes a very good point but when you try and break it down simply it doesn't, it sounds
00:46:10
◼
►
bit outlandish that comparing Apple to Blackberry in so much as Blackberry did not see coming
00:46:16
◼
►
the smartphone and then when it happened they couldn't compete with it and I think that
00:46:21
◼
►
this is a great analogy for data what is happening with data right now because as Marco puts
00:46:28
◼
►
if Google and Amazon and companies like that are right about collecting data to make their
00:46:33
◼
►
assistant products better, Apple kind of culturally doesn't and won't do this and this could come
00:46:43
◼
►
back to bite them. If AI and like assistants are going to be the next big thing for our
00:46:49
◼
►
devices I really don't think that unless they've got some kind of magical technology Apple
00:46:56
◼
►
can do this without changing some of their core beliefs about the data that they collect
00:47:01
◼
►
about us all individually?
00:47:03
◼
►
Pete: Yeah, I think it can be overstated a little bit. I think there's a lot that Apple can do,
00:47:08
◼
►
but I do think the larger question is perfectly valid, which is, you know, companies with wild
00:47:15
◼
►
successes don't fall because suddenly the wild success is hated and goes away. It happens because
00:47:23
◼
►
some other thing becomes important than the thing that they're good at and that they have control
00:47:28
◼
►
over and then they can't adjust. And so that's the fear I think that comes through about like,
00:47:33
◼
►
well, what's Apple's future? Does Apple really get this stuff? And again, who knows? Maybe there
00:47:41
◼
►
are some amazing tech people inside Apple who are building voice and assistant technology that is
00:47:49
◼
►
going to be great. And it might not even be great this year, but they're working on it and they're
00:47:53
◼
►
waiting for their right moment. Maybe so, we can't see them, we don't know. All we've got
00:47:58
◼
►
is the evidence. And the evidence is that Siri was an interesting idea in beta with
00:48:05
◼
►
the iPhone 4S, right? And it's come some distance, but not really—if you had asked
00:48:12
◼
►
me what I envisioned Siri of being capable of in 2016, when it launched, I would be grotesquely,
00:48:20
◼
►
crushingly, just spectacularly disappointed with what the reality is. And that's just
00:48:28
◼
►
it. And some of that is optimism and some of that is not fair because it's like, well,
00:48:31
◼
►
I dream that it'll be this thing. But I think even a fair appraiser would say it doesn't
00:48:36
◼
►
seem like it's gone very far. And does it require quantum leap? I mean, the people at
00:48:42
◼
►
SRI who left to found this new company, they feel like they just basically needed to do
00:48:46
◼
►
another agent. It was time for a completely different take on it. Google's got a lot
00:48:51
◼
►
of people doing machine learning and all this stuff because that's Google, that's what
00:48:56
◼
►
they do. And that's the thought here is like if Apple's really good at making polished
00:49:02
◼
►
objects and integrated with software that runs on them, what happens to Apple when the
00:49:07
◼
►
most important feature is the super intelligent brain that lives in the cloud and can help
00:49:14
◼
►
you with everything that you want to do. Can Apple do that? Because right now the evidence
00:49:19
◼
►
is that that's not a thing that Apple's good at.
00:49:23
◼
►
Proactive Siri was introduced at last year's WWDC as a kind of a step into this, you know,
00:49:29
◼
►
because companies were starting to move that way. You know, Google has a lot more of this
00:49:33
◼
►
smarts built into it. And if I didn't know that this feature existed because they told
00:49:40
◼
►
me, I would never know that anything was happening. Because it doesn't feel like it's being smart
00:49:44
◼
►
in any way. I think the only thing that I've ever gotten any use out of is in Spotlight
00:49:49
◼
►
when it seems to predict what applications I'm going to be using. That's great, but
00:49:54
◼
►
that's outside of that. That's not incredibly smart, right? You're not really blowing
00:49:59
◼
►
my mind with that functionality. Did I download something recently? Yes, no. Did I just open
00:50:06
◼
►
an application and close it? Yeah, maybe put it in there. Or does Myke seem to open this
00:50:12
◼
►
application at 12 o'clock on a Monday morning yeah he does" like that's cool but I'm not
00:50:16
◼
►
really getting a massive amount from that and I'm really feeling like and I'm very much
00:50:23
◼
►
hoping that I'll be surprised that at WWDC we're not going to see anything that is going
00:50:27
◼
►
to be able to compete in this realm. Whether Apple will be able to at some point in the
00:50:32
◼
►
future I am kind of unconvinced that they will be able to do it right now and I think
00:50:37
◼
►
that might end up being a problem for them. You know a lot of these things we can kind
00:50:41
◼
►
of sit in our little world and take a look at what we think the next trends are going
00:50:45
◼
►
to be, but ultimately one of them will break out and this could be the next one that breaks
00:50:51
◼
►
out and it feels like Apple are not going to be ready for it.
00:50:55
◼
►
Right, and we don't know for sure, it's just this feeling like, well if they had this game
00:51:01
◼
►
down then we would see it in Siri, more than what we've seen in Siri, like that simple.
00:51:09
◼
►
And you know, I am prepared to be surprised. I do wonder sometimes if this is just one
00:51:15
◼
►
of those areas where Apple's strategy is acquisition, is what they say on the analyst
00:51:22
◼
►
call is M&A strategy, which is they'll buy it when they think they need it. But can you
00:51:28
◼
►
imagine that like, we'll buy another Siri company and integrate it and make a new Siri.
00:51:35
◼
►
I'm not sure, I'm not sure, I get that sometimes that's what you need to do, but,
00:51:41
◼
►
you know, Google, it's a part of Google's core being doing this sort of thing in a way
00:51:47
◼
►
that it isn't for Apple. And I don't know how you get it to be part of the core for
00:51:52
◼
►
Chris: Google have been collecting data about us before they even know that they needed
00:51:55
◼
►
to create an intelligent system, right?
00:51:58
◼
►
You know, but I think I gotta say I think that Google's collecting of data is
00:52:03
◼
►
as an advantage is overstated a little bit that
00:52:08
◼
►
You know, there are ways for Apple
00:52:10
◼
►
There are ways for Apple to do a lot of that Apple can collect data on the devices Apple could encrypt data
00:52:16
◼
►
Based on your Apple ID and share it among your devices. Now the devices might need to do some of the intelligent processing
00:52:23
◼
►
It's possible if Apple really doesn't want to ever see any of that data for you or Apple could come up with a strategy
00:52:29
◼
►
where there's some of that data that Apple holds on to but you know that
00:52:33
◼
►
Although that can give Google a leg up. I don't think that's the the biggest advantage
00:52:38
◼
►
I think the biggest advantage is that Google has cloud services as a real core part of what they are that
00:52:44
◼
►
having intelligence in the cloud and doing machine learning because like
00:52:48
◼
►
Personalization is harder without personalized data, but you can still have data and machine
00:52:53
◼
►
learning and and and make the products better and I'm just not convinced that Apple as it's
00:52:58
◼
►
been structured it goes back to that Ben Thompson article about the the the about paint and
00:53:04
◼
►
Gunpowder that Apple is a Apple is a polished hardware company with integrated software
00:53:10
◼
►
And then the services stuff has sort of been floating around and they've made some steps to maybe realign how they do that
00:53:17
◼
►
But so maybe they're headed in a good direction. I don't know but
00:53:21
◼
►
But that's still the open question is if that becomes the most important thing the single most important thing in
00:53:28
◼
►
being a platform vendor for for a smartphone then
00:53:33
◼
►
Apple's gonna have a challenge because right now Apple is getting by with
00:53:37
◼
►
middling services because their hardware and the software on the device is
00:53:41
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Good, but at some point it won't matter and that's that and that's the blackberry analogy
00:53:47
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►
the Marco made and I think it's right, which is at some point all the things you're good
00:53:50
◼
►
at won't be the things that you need to succeed. And what happens then?
00:53:56
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►
What happens is you're either ready for the change or you miss it. And this is Facebook
00:54:02
◼
►
as well. Facebook are a recent example of this and this is something that Zuckerberg
00:54:06
◼
►
has spoken about quite openly and I bring this up a lot because I really love the candidness
00:54:12
◼
►
of a statement like this, which was when they bought Oculus. Zuckerberg basically said,
00:54:16
◼
►
we missed mobile, we were late, I want to let it happen again." And it's like, I
00:54:21
◼
►
love that, right? Like, we're just going to take a bet on VR because we think that
00:54:26
◼
►
that's going to be the next big thing. We didn't take the right bet on mobile and
00:54:30
◼
►
we were behind where we should have been. I think that is a great attitude to have.
00:54:34
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►
Yeah, it's, yeah, we'll see what happens. It's hard because you make forecasts about
00:54:43
◼
►
what is going to be important, but it doesn't necessarily mean they're right. It's also
00:54:47
◼
►
interesting because Google wants to be everywhere, right? And iOS is an incredibly valuable platform.
00:54:53
◼
►
So one of the advantages in some ways of being, especially if you're an iOS user, is that
00:55:00
◼
►
you can use Google stuff and it will work. It won't work as well because it's not
00:55:06
◼
►
as integrated into the platform, but it will work. So iOS users will be able to try all
00:55:11
◼
►
this stuff out. But in the long run, the stuff just needs to be in the platform. It needs
00:55:18
◼
►
to be integrated deeply, especially if the platform is so locked down like iOS is. So,
00:55:25
◼
►
I don't know. I hope, and Apple's pride will never let them talk about this stuff publicly,
00:55:32
◼
►
right? But I hope that in the background, Apple is well aware that one of their greatest
00:55:38
◼
►
sort of existential threats is their lack of good cloud services and investment in things
00:55:49
◼
►
like this assistant technology. I hope that they know that Siri has kind of been a disappointment
00:55:56
◼
►
and that they need to do a lot better with it and not that they figure they can just
00:55:59
◼
►
sort of like, "It's fine. It's not that important. We'll just keep patching over
00:56:02
◼
►
it, which is sort of what it feels like has been happening with it. So, yeah, I don't
00:56:08
◼
►
know. We'll see what happens. But you make a good point with Facebook. Remember how Facebook
00:56:14
◼
►
was just totally missed? Missed mobile? They just totally like, whoop. Just, by the way,
00:56:22
◼
►
Instagram still doesn't work on the iPad except in iPhone mode. So they're not all
00:56:27
◼
►
the way there yet.
00:56:28
◼
►
I just, I can't understand that.
00:56:29
◼
►
I will never understand that.
00:56:30
◼
►
Just, if you don't want me to take photos on my iPad
00:56:33
◼
►
and post it on Instagram, that's fine.
00:56:35
◼
►
Give me just an app where I can view them,
00:56:37
◼
►
especially after they pulled the API function
00:56:40
◼
►
for people, for apps that were doing that.
00:56:42
◼
►
There were third-party apps that you could look
00:56:44
◼
►
at Instagram photos on, and now they're gone.
00:56:46
◼
►
It's like, what are you doing?
00:56:48
◼
►
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It is ask upgrade time Jason Snell. We didn't do any last week so there were some extra
00:59:03
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lasers because they've been kind of waiting in the wings. They're overpowered now those
00:59:07
◼
►
lasers. The first question comes from C Ficket and C Ficket asks is there a way to always
00:59:14
◼
►
get the desktop version of websites by default on my iPad Pro. Now I know that both Safari
00:59:22
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►
and Chrome have an option so you can go to a page and you can click the options, whether
00:59:28
◼
►
it's the three little lines in Chrome or the weird square arrow button in Safari and you
00:59:34
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can bring up the extensions view and say I want to view the desktop version and it will
00:59:38
◼
►
then force the desktop version to show. Now with those applications there is no way that
00:59:44
◼
►
I am aware of to force the browser into that mode.
00:59:49
◼
►
Yeah, in those applications you can't. However you want to check out an app like
00:59:53
◼
►
iCab which is another third party browser which has a gajillion settings in it and one
00:59:59
◼
►
of the things that you can do with iCab is force the, what do they call it, is it user
01:00:04
◼
►
agent? Is that what it's called? Yeah, yeah, user agent string.
01:00:08
◼
►
you can force the user agent to present to the website that it's something that it's not. So you
01:00:13
◼
►
can say that you're a Mac rather than an iOS device. So if this is something that's really
01:00:17
◼
►
important to you for some reason, that is a way that you can force the websites to change.
01:00:23
◼
►
Now, iCab, there are some others I believe that will do this, but iCab is the one off the top of
01:00:27
◼
►
my head that I know can. It is an incredibly feature rich and complex application, which you
01:00:32
◼
►
will either love or hate, but it does some stuff that no other app will do. I think iCab on the
01:00:38
◼
►
iPad will allow you to have two web pages open side by side so you could have in
01:00:47
◼
►
split screen two web pages on the left and something else on the right so it is
01:00:51
◼
►
an incredibly powerful web browser and for iPad power users I think it is a
01:00:57
◼
►
good tool to have I've heard Federico and Fraser on canvas speak very highly
01:01:03
◼
►
of this and I think there is an episode where they go into detail about web
01:01:07
◼
►
browsers I will find that and put it in the show notes for you if they do do that. I'm
01:01:14
◼
►
pretty sure they did do that at some point but I can't make it.
01:01:16
◼
►
It sounds familiar yeah and I would say I would love it if Safari and Chrome would provide
01:01:25
◼
►
a desktop browsing mode. You do give some things up when you do that. Some websites
01:01:30
◼
►
will try to put flash video and stuff in the desktop version that they don't bother with
01:01:36
◼
►
the mobile version. Sometimes I find myself switching to the mobile version on my Mac
01:01:40
◼
►
in order to see video without having flash. But yeah, one of my frustrations about having
01:01:48
◼
►
especially the 12.9 inch iPad Pro is there are a lot of websites that are aggressively
01:01:52
◼
►
like "You're on a mobile device! I'll give you this weird phone view on your 13 inch
01:01:58
◼
►
screen and it's terrible." And so I find myself hitting that request desktop site button a
01:02:05
◼
►
a lot and a lot more than I used to in fact. So, iCab is a good, if you want to just sort
01:02:12
◼
►
of have an icon that you can open that will give you the desktop browsing experience and
01:02:16
◼
►
then keep Safari and Chrome around for other uses, that would work too.
01:02:22
◼
►
Steve McLaughlin Blake asked, "Should I get the 9.7 or 12.9
01:02:25
◼
►
inch iPad Pro mostly going to be used for movies, music and email?"
01:02:29
◼
►
Easy question.
01:02:30
◼
►
No, this is incredibly difficult.
01:02:35
◼
►
Because you've given two separate uses.
01:02:38
◼
►
So if you're going to be mainly watching movies and consuming entertainment, I would say go
01:02:42
◼
►
12.9 because it's a better screen, a bigger screen, louder speakers, you know, it's a
01:02:47
◼
►
better music and media consumption device.
01:02:51
◼
►
But if you're going to be doing like email and web browsing, then maybe you want the
01:02:54
◼
►
portability of a 9.7 inch.
01:02:56
◼
►
I think this is a really difficult question to answer.
01:03:01
◼
►
If you are mainly going to be using this as an entertainment device, I would say go 12.9.
01:03:07
◼
►
If you're mainly going to be using this as a reading device, whether that be reading
01:03:13
◼
►
articles, reading Twitter, reading email, I would suggest 9.7.
01:03:18
◼
►
So I think you've kind of got to boil it down a little bit more.
01:03:21
◼
►
I think the default should be 9.7 and then you should consider do I really want the extra
01:03:26
◼
►
weight and size and cost of the 12.9 because I want to do X. And if it really is like,
01:03:32
◼
►
"Well, I just want to have the biggest screen possible for watching movies and the loudest
01:03:35
◼
►
speakers," then okay. But I think most people will prefer the 9.7.
01:03:41
◼
►
I agree. But the 12.9 is a marvelous machine for what it does.
01:03:47
◼
►
Oh, I love it. Yeah.
01:03:48
◼
►
All right. And then Fred asks, this one's definitely for you, Jason, "Does the Kindle
01:03:52
◼
►
Oasis allow you to tweet quotes like earlier models?
01:03:56
◼
►
So as far as I don't tweet quotes from my Kindle generally, occasionally I do but very
01:04:01
◼
►
rarely, I haven't tested this but as far as I can tell the software is exactly the
01:04:07
◼
►
It's basically always the same.
01:04:09
◼
►
Amazon doesn't tend to remove features, they just keep on kind of adding features as they
01:04:14
◼
►
go to the existing, you know, to the new models and occasionally it will be an update for
01:04:19
◼
►
old models. So I think it hasn't changed substantially so I don't see why that feature
01:04:24
◼
►
wouldn't still be there. You can still link your Twitter account and your Facebook account
01:04:27
◼
►
and I believe you can do all of those social sharing features that they used to offer.
01:04:31
◼
►
Ben Deorey And finally Jim asks, "Hamilton the musical
01:04:34
◼
►
is taking America by storm. What does Myke think of it?" This is a very good question.
01:04:40
◼
►
I have never listened to Hamilton. It is on my list of things to do. I wonder for my own
01:04:47
◼
►
self and you know I'm sure that many people probably feel this if just listening to a
01:04:51
◼
►
musical is going to give me the effect that I really want you know like am I really going
01:04:56
◼
►
to learn to love it but the thing is everybody that I know has only pretty much just listened
01:05:02
◼
►
to it right and that's how they fell in love with it um this was funny to me because a
01:05:07
◼
►
couple maybe like a week or so ago uh adena kind of came across hamilton for the first time um
01:05:13
◼
►
I think she saw some links to something and she was showing me some YouTube videos like of the
01:05:18
◼
►
trailer and the promo of the Broadway show. And literally as soon as it is possible for tickets
01:05:26
◼
►
to be purchased for the West End show, which will happen eventually, I will be buying them
01:05:31
◼
►
because I know how much of a hot ticket this show is. So I'll be trying my level best to get tickets.
01:05:38
◼
►
I also did, we're watching House right now, we're going through all of House,
01:05:42
◼
►
and we just got to the few sequence of episodes with, is it Lin-Manuel?
01:05:47
◼
►
What's his name?
01:05:48
◼
►
Lin-Manuel Miranda.
01:05:49
◼
►
That's it. He's in some episodes of House and he's fantastic in them. I'm very excited to see
01:05:56
◼
►
Hamilton at some point. I plan to listen to it at some point. I am excited by the thought of it
01:06:02
◼
►
because so many of my friends love it. I am fascinated by a few things. So, it sounds like
01:06:07
◼
►
like Cameron Mackintosh is going to bring it to the West End in London in 2017, so next
01:06:12
◼
►
year sometime, I'm fascinated to see how you in particular as an English person and
01:06:18
◼
►
the English people in general who love theater but also are the other side of the war being
01:06:24
◼
►
told in the story of Hamilton, the perspective, not how they will react to, "Oh, they're
01:06:31
◼
►
laughing at the king, oh," you know, but how they will react just because it's not
01:06:36
◼
►
a part of their story that they're told as a child like it is in America, and so I'm
01:06:43
◼
►
going to be fascinated by the kind of international reactions to this American musical. It'll
01:06:50
◼
►
be interesting.
01:06:51
◼
►
I think it might work, and the reason I think it might work very well is the Book of Mormon.
01:06:55
◼
►
The Book of Mormon was incredibly popular here, like it has been everywhere else it's
01:07:00
◼
►
gone in. The average British person knows nothing about Mormonism.
01:07:05
◼
►
And it's also a very American-focused musical, but we love it for that because we laugh at
01:07:13
◼
►
- Yeah, sure.
01:07:14
◼
►
Well, I mean Les Miserables is about the French Revolution and it has played successfully
01:07:20
◼
►
- And I'm sure the French have a different perspective on it, but it's fine.
01:07:27
◼
►
And there's definitely some Les Mis moments in Hamilton.
01:07:30
◼
►
Anyway, cross-promotion.
01:07:32
◼
►
should check out Pod4Ham which is at the incomparable.com/pod4ham or you can just go to the incomparable.com
01:07:38
◼
►
and you'll see it there and it's a weekly podcast about the musical Hamilton taking
01:07:43
◼
►
it one track at a time from the cast recording. So it's different panels every week but
01:07:48
◼
►
we've been doing that in the incomparable world. We're getting close to the end of
01:07:50
◼
►
Act 1 now and if we do one track a week we'll be done before the end of the year with the
01:07:55
◼
►
entire like 40 some tracks on the on the cast recording.
01:08:01
◼
►
So, that will also be on our show notes, which you can find at relay.fm/upgrades/90.
01:08:05
◼
►
Big 9-0 today.
01:08:07
◼
►
We've been doing this show for a long time.
01:08:09
◼
►
We're approaching episode 100 before you know it.
01:08:11
◼
►
Imagine if we were John Siracusa or Marco Arment, we would be ten episodes away from retirement.
01:08:16
◼
►
Uh-oh. Don't leave me, Jason.
01:08:18
◼
►
We're not. We're not.
01:08:20
◼
►
Thank you so much to TextExpander and Pingdom for sponsoring this week's show.
01:08:25
◼
►
If you want to find Jason online, head on over to the incomparable.com and sixcolors.com for Jason's other work.
01:08:30
◼
►
other work. He does also host Clockwise and Liftoff on relay FM. Very embedded here and
01:08:36
◼
►
we love that very much. If you want to find Jason on Twitter he is @jsnelljsnellll. I
01:08:41
◼
►
am @imike. We don't say stuff like this very often, recommend the show if you enjoy it
01:08:47
◼
►
to people. We would love that if you just tell a friend, maybe you could leave a review
01:08:51
◼
►
for us in iTunes or even recommend the show in Overcast. I don't think I've ever said
01:08:56
◼
►
those words on this show before like all of that stuff so it's only one time go and do it or go
01:09:01
◼
►
sign up to be a member reload.fm slash membership just go check all that sort of stuff out we'd love
01:09:06
◼
►
you forever thank you so much for listening as always and we'll be back next week until then
01:09:12
◼
►
say goodbye mrs now aloha hello goodbye