123: Sheer Gadget Magnetism
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From Relay FM, this is Upgrade, episode 123.
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Today's show is brought to you by our friends at Encapsula, Freshbooks, and MacWeldon.
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My name is Myke Hurley, I'm joined by Mr. Jason Snow. Aloha, Jason Snow.
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Aloha, Myke Hurley. It's, uh, it's good to be back.
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We, uh, listeners heard us a week ago, but we actually haven't talked for a couple of
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weeks because we prerecorded the upgrade-ies.
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So all good award shows.
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In case of any run-ins, you know, as we said, um, I do want to note is there's just note
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that this is episode 123.
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Easy as one, two, three.
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Which means the upgrade has now caught up with connected.
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Oh, interesting.
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we just published episode 123 last week. So if trends continue, Upgrade will pass Connected
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>> Well, it's just because we're consistent, Myke. That's the important thing, is where
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we just post it every week. Have we missed a week? We've never missed a week.
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>> I don't think we have. We may have missed one, but I don't think we have.
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>> I've had a couple of guest hosts to fill in, but I don't think we've missed a week.
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>> So, good for us.
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So the upgrade he does. Yes, gives us the ability to just to pass through that Christmas
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week unscathed. Mm hmm. That's right. And that's good. That's good because I was I
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was gone. We'll get to it. We have some follow up about where we were because neither of
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us was was near our home in the last week. Talking about the upgrade is Johnny wrote
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him with a pretty good suggestion. Shouldn't the worst gadget or screw up category get
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downgrady at the Upgrady Awards. Do you know what? I really agree with this and
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hope I can remember it. Yeah let's try to remember that for next year. So Johnny
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set a reminder for December and let us know. You're talking to Johnny
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like he's a voice assistant. Hey Johnny set a reminder to tell Myke to make it a
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downgrady in December. Perfect. Something like that. Thank you Johnny. Johnny 5 is
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alive. Yeah. It's a great suggestion. It did make me think, like, is there... you know
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how, like, you get, like, those award shows that are just for making fun of things? Is
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there, like, an April Fools edition of the Upgradies, which is the Downgradies? Oh my
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Oh my god, I hope not. Who do we have to ask about that one? That sounds terrible.
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Okay, well I asked the person who makes the decision, which is you.
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Well, we'll see. Ask me. I like, um, April Fools' things.
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So you never know, there could be a downgrade-ies coming your way in April, otherwise it would
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just remain as a section of the upgrade-ies. Do we need more awards and drafts on this
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show I don't know. I don't know. Somebody else, so do you want to mention that you did
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a draft on one of your other podcasts that I've infest, I've ruined you and Stephen Hackett
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now forever? Yeah, we did an Apple predictions draft on Connected last week in which I decided
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to go big or go home and picked some truly outrageous predictions. That sounds familiar.
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Sounds like your strategy for drafting things. Well, I don't know. I mean, you can look at
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the previous event drafts and I think you've tended to be the most outrageous in hindsight.
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Yeah, we'll see. Well, until I decided I wanted to win, but I think for entertainment purposes
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being making outrageous predictions is great and if you get one right you're gonna be able
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to point to it and say, "See? Look at that. Who would have guessed?"
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Well, this is what I said on the show. This is the basis of Michael's right. He's picking
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things that nobody else would believe in and then you're one of them and then you're, you
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You know, you're really smart.
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Like big phones.
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Everyone thought I was crazy.
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Some people still do.
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Many people have come around to it.
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Nose tapping.
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All of these things.
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Yeah, many people.
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Nose tapping.
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That's a real thing.
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I do it every now and then and I think to myself, "Damn it, Myke."
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On episode 121 of the show, so we're going...
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Mild catalogue now.
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We were talking about, and I think maybe an episode prior to that as well, we've been
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talking a bunch about where Apple products have been made. And Meher wrote in to say
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that his iMac, which was a 2013 pre-retina, was assembled in the USA. So my assumption
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is parts made in China or sourced from China assembled in the USA. And he said, "What
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about hours so we have done some searching. I don't know where it's printed on my iMac.
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I took a look and couldn't find it but luckily I have my iMac box just sitting here in my
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office which I kept for when we moved and I was able to find out that my iMac was actually
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assembled in Ireland which I did not expect.
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- Yeah, that's weird.
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I mean, I guess Mac, I didn't understand this,
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realize this, but yeah, I guess Mac products get assembled
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in all sorts of different places.
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If they're assembling in Ireland,
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which must have something to do with like EU import
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regulations or something,
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that if the parts are assembled inside the EU,
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that can be advantageous.
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So a lot of products in the EU are assembled in Ireland.
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I didn't know that, or if I did know it,
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I totally forgot it.
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I did get a bill to order, right?
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Where I didn't just buy one of the stock ones.
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Like I wanted a bigger SSD and more RAM
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and that sort of stuff.
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I have no idea if that plays into the decision.
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You know, like I don't know if they have maybe like
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regular ones in China and then if you want a bill to order,
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like they have the parts in Ireland
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and they put them together.
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I don't know, but that might play into the decision.
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But this is something I had no idea that any Macs
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were assembled in Europe.
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- Yeah, it's, by the way, all the FCC information,
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all of your regulatory, that little printed fine print stuff
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that has to be on the computer somewhere.
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I believe on the iMac, it's under the foot.
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- I'm pleased I had the box
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'cause I was not gonna lift up my iMac before the show today.
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- Yeah, and my iMac doesn't have a foot,
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but it's printed also on VESA mount iMacs.
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It's printed on the inside of the block.
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So I can actually see it if I look straight down
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at my iMac, it's inside the mounting bracket block.
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And mine was assembled in China.
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- As we've learned with AirPods,
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Apple love to hide that stuff.
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- They do, they don't wanna, they don't want you,
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you don't wanna see it and they don't want you to see it.
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So they'll do like, what's the minimum contrast we can do?
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What's the smallest type we're allowed?
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And where can we put it that nobody will notice
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that it's there?
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- Didn't they get away with something recently
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with the iPhone and that they're able to remove
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a lot of that in the US?
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That it's just not there anymore.
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It's not the case outside like in Europe.
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The stuff still printed on the back of the phone.
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But I believe that it's that they're able to hide a bunch of it in the U.S.
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now because I know that people were there, but I'm happy that made them.
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Kyle is asking, where is it in the AirPods?
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It's like printed in all of the places
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that you would not be able to see easily.
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Like if you open up your AirPods case, you're able to kind of like
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peer inside of where the headphones rest.
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and there's some tiny print on the inside of that.
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- On the, yeah, it's on the inside of the cap, right?
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- Yeah, it's on the inside of the cap,
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and then there's some printing
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on the underneath of the earbud.
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So I'll put a link in the show notes
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where a good friend of the show, Casey Liss,
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was taking pictures, and there's a good photo
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from Raphael back to him showing some additional print.
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Like, Apple really wanted to hide that from the AirPods,
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because they had some funny places they could put it,
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which you can't do on the iPhone, right?
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Like if you have to display this stuff on the iPhone,
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there's nowhere to hide it.
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But with the AirPods, you can hide it.
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- And they try, or they try.
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- They do their very best.
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Elias has got in contact of us.
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You may remember Elias is the person
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who originally recommended that Jason try out
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the Flash Air storage card, SD card,
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for you to improve your iPad podcasting workflow.
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- Elias has written a whole blog post
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about his iOS podcasting setup,
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which is, it's tricky and a little convoluted,
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but he makes it work for him,
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and there are some tricks and tips in there
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for people that are trying to do the same.
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- Yeah, it's super tricky.
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Basically, it's super tricky.
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but you can do it if you,
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he has a lot of different setups
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and he made these flow charts, which are kind of amazing.
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- And very useful.
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- Yeah, and he put one of mine in there.
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He was nice enough to send me an email about that.
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He put the one where I double record,
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or I'm recording using the XLR port
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on that Audio-Technica mic,
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and then using the USB to go into the iPhone or the iPad.
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And so he put that in there, but his methods are fascinating
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'cause he has some pretty wacky adapters
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that are like splitters and some of them are using
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the headphone data, which is a different splitter
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that's required for that than the microphone information.
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So there's like a microphone plug splitter
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and a headphones plug splitter.
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And this is why he made all those charts.
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but it works for him and this is the work around
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for the fact that iOS just doesn't let you record
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audio, device audio or app audio on device.
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And so instead what you end up doing is
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intercepting your microphone audio as it goes in,
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intercepting the audio from Skype as it comes back out,
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routing it to you, but also routing it to a recorder.
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It's, you know, again, this is what happens.
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Mac users know this because back in the day,
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and some people still do this,
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but back in the day, that was a common way
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that you did audio stuff on the Mac
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is you'd have multiple Macs,
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or you would have a Mac with plugs
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that would run into like a mixer.
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And there were, you know,
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you can do almost all of that stuff in software now
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with tools like AudioHijack and Loopback,
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but you know the analog hole has always been there and and uh
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it's just it's an amazing piece of work by Elias to to do this i love that he's
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continuing to hammer on this i also know now that he will be the canary in the
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coal mine um when there's another option for doing
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any of this i suspect he will be on top of it so
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that's good to know you are a reporter in the field elias
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letting us know about any weird dongles and cards that you might uncover. So you mentioned that we've
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been on some trips. You've been in uh Hawaii. Yes. Aloha. Where where were you? What what island were
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you on? Uh we were in Kauai and uh we had a great time. We went, my family went um a couple days
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before New Year's so we got to actually spend New Year's Eve in Hawaii and there were fireworks at
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at Poipu Beach that we went to.
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It was pretty great.
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And then my wife's parents and her sister
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and her sister's husband came on the first on New Year's Day
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and then we rented a house in Princeville,
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which is in the north part of the island.
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And so that group, large group,
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we spent the rest of the week together.
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It was pretty great, pretty great.
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- That sounds lovely.
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Hawaii is so high on my list of places to go.
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- And it's very far for you.
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- It is very far, very far.
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Like at this point, I'm saving it
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for a hopeful honeymoon destination.
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- Yeah, that's not a bad one.
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- That we would split with a trip somewhere else
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in the US, right?
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So it's not too much in one go.
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- Yeah, 'cause it's about five hours
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from the West Coast to Hawaii.
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It's a long way.
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- Yeah, for many people that I know in the UK
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that choose Hawaii as a honeymoon destination,
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I know a few people that have done that.
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They'll go to somewhere like Vegas or San Francisco, LA first,
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spend a few days there and then go on to Hawaii
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and that's what I hope that we'll do.
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- Makes sense.
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- Just because I wanna go there so bad
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and it's so beautiful that I wanna couple it
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with an occasion and I think that that might be
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a good reason.
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Or me and Adina both turn 30 in the same year
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so we could do that but.
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- We had a great moment flying.
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So we flew through Honolulu on the way back
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And as we're leaving Honolulu, there was a moment where--
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so we were sort of moving.
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So Kauai is kind of to the northwest.
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And then we went to Oahu, because that's
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where Honolulu is.
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And then as we're leaving Oahu to fly back to San Francisco,
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we had a great moment where we're flying between--
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it's the channel between Oahu and the islands to the southeast.
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And I could see from my airplane window,
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I could see the islands of Molokai and Lanai right in front of me with Maui and the West
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Maui Mountains behind that. And then I could see in the distance, I could see the two big
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volcanic peaks on the Big Island. So I managed to see all the major islands in, you know,
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on my trip back, which was kind of cool. So yeah, it was a lot of fun. And I was like
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going there. I've been there several times in my life. And every time I go there, I think,
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do I not come here every year? And the answer is because you got to fly five hours to get
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there and it's expensive when you get there but it's beautiful. I love it.
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I took a surprise trip for some people over to the US for New Year's. I previously said
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that we were going to be traveling to Romania but we weren't and the reason I had been saying
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this is that we knew. I knew. I just want to be clear, I knew all along.
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You were one of the small handful of people that knew,
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because we went out to New York,
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we were there for a couple of days
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staying with Marco and Tiffany Arment,
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who we then drove with to Virginia
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to the Underscores' home, David and Lauren.
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And the reason this was all a secret
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is that we were surprising Casey, Liss, and Aaron Liss,
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me and Adina, by showing up.
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And as I mentioned on analog this week,
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John Siracusa was collateral damage in the surprise.
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He also didn't know that we were going to be there,
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but really we were going there to surprise Casey.
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And the Syracuse's got a surprise as well,
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but really this was just because everybody knew
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how much it would break Casey's brain if we just appeared,
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and it did, which was awesome.
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- Beautiful. - And I have video footage
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of this all unfolding, of course, on my vlog on YouTube,
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which I will put in the show notes.
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So you can see the moment at which Casey's brain
00:15:44
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kind of gives out on him for a second, which is kind of incredible to see.
00:15:48
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►
Do you have a good trip? Was it fun?
00:15:52
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Yeah, it was a lot of fun.
00:15:53
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►
So you were down in Virginia then after leaving New York.
00:15:58
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►
It's a little East Coast New Year's trip for you.
00:16:01
◼
►
Yeah, it was nice. It was really relaxed and it was nice to be able to spend some time
00:16:05
◼
►
with a small selection of my close friends in regular environments, which I always enjoy
00:16:14
◼
►
immensely because I see most of my friends as part of conferences and events.
00:16:21
◼
►
So I really like it when we can be normal people together.
00:16:26
◼
►
So getting to see everybody with their families is something that means a lot to me, you know,
00:16:32
◼
►
because you get to see the whole families, you get to see their children, and you get
00:16:36
◼
►
to see more of the person as opposed to it all just being centered around conference
00:16:43
◼
►
Yeah, well, no, it's a very different--that's something that people may not know about these
00:16:50
◼
►
people who talk on podcasts and write articles on the internet and things like that is that
00:16:56
◼
►
we are often--these are our friends and colleagues and we talk on the internet to them and all
00:17:02
◼
►
that and we see them in person, but it is extremely rare that we have any kind of
00:17:10
◼
►
normal personal interaction time, right? It's generally at a conference or
00:17:18
◼
►
something where everybody's traveling and there are lots of things to go to or
00:17:21
◼
►
parties to go to or you're in large groups and it is, it's weird, right?
00:17:26
◼
►
because I think it misses a major portion of any kind of friendship to be sort of like,
00:17:36
◼
►
you talk to people on the internet and then you occasionally see them in these super
00:17:40
◼
►
hyped up kind of circumstances. And so it's cool. What I'm saying is, it's cool that you had the
00:17:46
◼
►
opportunity to spend some much more kind of calm time with people you know. That's great.
00:17:52
◼
►
And I, any opportunity I get to do things like that, I jump at. Like, for example, when
00:17:59
◼
►
every year at WWDC when a bunch of us descend upon the Snell household.
00:18:02
◼
►
Yeah. Right, it's a similar kind of thing. Like,
00:18:04
◼
►
we're all just having a meal together in your home.
00:18:08
◼
►
Although even then, it's like 18 people in a house. It's not quite the same as…
00:18:11
◼
►
It's still a little bit more elevated than if it was just me popping over for tea.
00:18:15
◼
►
Yeah. But that's tricky to do.
00:18:17
◼
►
Right. Ooh, tea.
00:18:18
◼
►
So yeah, I try and maximize these things and it was a really, really lovely trip and I'm
00:18:21
◼
►
very pleased that we did it and that we were able to keep the secret from KC.
00:18:25
◼
►
That's beautiful. Surprises. On my uncle's 50th birthday, we flew, and he lived in Florida
00:18:34
◼
►
at the time. We flew to Florida, my parents and I, and neither he nor my grandmother,
00:18:43
◼
►
also lived in Florida knew we were coming. And those are very special surprises. Although
00:18:52
◼
►
I believe they let my grandmother in on it a little bit early only because they wanted
00:18:56
◼
►
to be gentle with her and not frighten her to death or something like that. Well, we
00:19:02
◼
►
just went full on out for my uncle and it was pretty funny. I love those surprises when
00:19:07
◼
►
you can pull them off, which is hard because usually it's not worth it because there's
00:19:11
◼
►
too much complication but you managed it.
00:19:15
◼
►
This week's episode of Upgrade is brought to you by Mack Weldon.
00:19:19
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Talking about travel, I got to travel in my favourite travelling pants for a couple of
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days which was great and they are my Mack Weldon sweatpants.
00:19:29
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I was also wearing Mack Weldon underwear but they weren't the pants that I was referring
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to but you know, whatever floats your boat.
00:19:36
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but I did get to travel in my MacWalden sweatpants, which are so comfortable. I am a huge fan
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of them. When I'm on like these eight-hour plane journeys, I've decided now that I just
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want to be comfortable.
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You were going to start taking flights just to wear the sweatpants, aren't you?
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I think we're getting to that point now. Maybe I will, I don't know, I'll fly over and pick
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underwear and shirts which are naturally antimicrobial. So they will eliminate odour and no matter
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how many times I talk about Mac Wolden I cannot say that word antimicrobial. I always put
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extra R. There you go. I always put extra R's in there and call it antimicrobial. Oh
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interesting. Yeah don't know what to do about that. Mac Wolden I want you to be comfortable.
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If you don't like the clothes that you get, if you don't like your first pair of underpants
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that you get from Mac Weldon, they will refund you and ask you that you keep it.
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They do not want you to send it back.
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Please under no circumstances return your Mac Weldon underwear even if you do not like
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Maybe you can dispose of it or recycle it but they don't want it and they will still
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refund you no questions asked because that's what they believe in.
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Not only do Mac Weldon's underwear, socks and shirts look good, they perform well too.
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UPGRADE to get 20% off. Thank you so much to MacWeldon for their support of this show
00:21:43
◼
►
and Relay FM. Let's go from MacWeldon to MacWeldon. It's 10 years since the introduction of the
00:21:52
◼
►
iPhone today as we record on January the 9th and the reason that I am talking about Macworld
00:22:00
◼
►
now is because 10 years ago when Steve Jobs took to the stage at Macworld Expo, you were
00:22:08
◼
►
still working for Macworld magazine at that point.
00:22:11
◼
►
10 years ago, yes I was. So there's a lot of Macworld involved in this. Now what was
00:22:16
◼
►
your position at Macworld 10 years ago?
00:22:19
◼
►
I'm sure I was the editor-in-chief at that point.
00:22:23
◼
►
- So you were still kind of working on the magazine
00:22:26
◼
►
and the website. - Oh yeah,
00:22:27
◼
►
it was only the very end that I was not, yeah.
00:22:29
◼
►
Oh, absolutely, yeah.
00:22:31
◼
►
- So this is not the day that the iPhone went on sale.
00:22:36
◼
►
That is like in June sometime, I believe,
00:22:39
◼
►
was when the first iPhone went on sale in the US.
00:22:42
◼
►
- This is why everybody's going to see
00:22:46
◼
►
10th anniversary of the iPhone stories this week
00:22:49
◼
►
and also in late June, I think it is.
00:22:53
◼
►
- 'Cause there are two birthdays.
00:22:54
◼
►
The iPhone's basically like the queen.
00:22:56
◼
►
- Yeah, sure, okay.
00:22:58
◼
►
How many birthdays does the queen have?
00:23:01
◼
►
- Her real birthday and her holiday birthday?
00:23:04
◼
►
- She has a real birthday
00:23:05
◼
►
and then I believe it's the birthday celebration
00:23:09
◼
►
of the top member of the royal family
00:23:13
◼
►
in which it is like the same time every year
00:23:16
◼
►
and they have a parade for it.
00:23:18
◼
►
I believe that day is reserved as a specific day, which is just the celebration of the
00:23:24
◼
►
monarch's life.
00:23:26
◼
►
The idea here is that everybody is able to schedule the public holiday for that day,
00:23:32
◼
►
and if the queen got hit by a truck, or nibbled to death by corgis, whatever.
00:23:37
◼
►
Don't savor those things, but yes, carry on.
00:23:40
◼
►
Well I thought it's highly unlikely that she's going to get hit by a truck, because she would
00:23:43
◼
►
have to be somewhere where there was a truck, and I think that's unlikely that they would
00:23:46
◼
►
allow the queen to be someplace where there would be a truck. Also, it would be a lorry,
00:23:50
◼
►
wouldn't it? And so what I'm saying is, if something bad happened to the queen, she's
00:23:54
◼
►
getting up there now, and suddenly Charles is the king, and everybody's been planning
00:23:58
◼
►
their holiday, do they--if it was just on the actual birthday, they would have to like
00:24:04
◼
►
move the holiday, or what if they already had the holiday this year, and then the birthday
00:24:07
◼
►
was later, would they have another one? And so I can sort of see how they would just say,
00:24:11
◼
►
"All right, there's just one holiday."
00:24:14
◼
►
- Okay, good.
00:24:14
◼
►
I've learned a lot about royalty now.
00:24:17
◼
►
But anyway, so this is the point is the iPhone was announced
00:24:20
◼
►
and then there was this huge gap where it didn't exist.
00:24:24
◼
►
And a few of us, and it's fun to talk about this,
00:24:29
◼
►
a few of us got to hold an iPhone prototype in a briefing
00:24:36
◼
►
at Macworld Expo that week, including me, I got to do that.
00:24:41
◼
►
And I got to Lord that over everybody for like six months
00:24:44
◼
►
because I was one of the very small number of people
00:24:46
◼
►
who had actually like held it in his or her hands
00:24:49
◼
►
and been able to tap around
00:24:51
◼
►
and get a little bit of a sense of how it worked.
00:24:53
◼
►
And there were so many challenges with this,
00:24:57
◼
►
including the fact that the, like we did,
00:25:02
◼
►
we had to do, obviously did a big cover story
00:25:05
◼
►
about the iPhone and all of that.
00:25:08
◼
►
Here's the problem.
00:25:09
◼
►
There was no photography available
00:25:12
◼
►
other than like one shot from Apple
00:25:15
◼
►
because nobody had the phone.
00:25:17
◼
►
So for Macworld's cover about the iPhone,
00:25:20
◼
►
we actually hired a 3D artist
00:25:25
◼
►
to build a 3D model of the iPhone
00:25:29
◼
►
based on photography, based on imagery,
00:25:32
◼
►
and then render it photo realistically
00:25:35
◼
►
so that we could have our own product shot of a product that we didn't have.
00:25:41
◼
►
And if you look at the first or second iPhone cover, we did an iPhone cover in that picture,
00:25:48
◼
►
and it's got the clownfish on it and all those, the imagery from Apple, but it's not a real
00:25:52
◼
►
product shot because there wasn't a real product.
00:25:56
◼
►
That's kind of cool.
00:25:58
◼
►
You got to do what you got to do. Yeah, it was cool. But yeah, we had a guy named
00:26:02
◼
►
Joseph do it and it looks great. I mean you couldn't tell. You couldn't tell it was fake.
00:26:06
◼
►
I think. You have to look very closely. Yeah, I'll look for it. Sure.
00:26:09
◼
►
Yeah, I would like to see that. Google is not providing me with much use here in my image
00:26:15
◼
►
searching that I'm doing right now. Partly because the problem is Macworld and Macworld, right?
00:26:20
◼
►
Yeah. Oh, there it is. I got it.
00:26:22
◼
►
Oh, look at you. You got all the skills to pay the bills.
00:26:25
◼
►
I got some serious Google-fu.
00:26:28
◼
►
Wow. Yeah, look at that. That looks really good. It isn't the clownfish though, it's
00:26:34
◼
►
a home screen. Oh, you're right. Well, I think we have the clownfish inside.
00:26:37
◼
►
Ah. Apple's new calling. That's smart. Did you come up with that?
00:26:43
◼
►
Uh-huh. Were you fantastic back in the day?
00:26:45
◼
►
Certainly, but I don't want to, you know, it could have been someone else.
00:26:50
◼
►
So I wanted to talk about this with you a little bit because you, unlike many of the,
00:26:58
◼
►
I guess the people that are in this Apple podcasting community, you were actually working
00:27:06
◼
►
in reporting on this stuff seriously for your living then.
00:27:11
◼
►
Yeah, you know, many of us were appreciating this stuff then, were fans of this stuff,
00:27:16
◼
►
and you're actually like this was your day to day job like it is now, you know, I know
00:27:20
◼
►
it's different circumstances, but you were doing this for a living then.
00:27:24
◼
►
you were reporting on this stuff, you were going to events, you were at this event, right?
00:27:29
◼
►
Yeah. Oh yeah. So like, you know, and again, like you got a briefing and all that. So I
00:27:34
◼
►
want to talk about some of that. And I'm taking a page out of the book of one of my favorite
00:27:38
◼
►
podcasts which is Control Walk Delete from The Verge. And on that episode, on the shows
00:27:44
◼
►
like every episode, Neil I. Patel will dig into Walt Mossberg's archives to pull out
00:27:51
◼
►
articles that are relevant based upon the topic at hand. And one of the things that
00:28:00
◼
►
I found today was an article that you wrote five years ago about looking back at the iPhone
00:28:08
◼
►
five years later. And that was from a Macua magazine, a Macua web article, I guess.
00:28:15
◼
►
I just, it's funny, I just did that, um, I just did that, uh, not too long ago for the
00:28:21
◼
►
OS X anniversary where I found a, I found an article I wrote after 10 years of OS X
00:28:28
◼
►
that was looking back on my article that I wrote after five years of OS X. It was like,
00:28:33
◼
►
wow, how, how, how many layers down can I go here? But really once you've, once you've
00:28:37
◼
►
written the reminiscence article, do you need to write it again or do you need to say, Hey,
00:28:42
◼
►
I reminisced about this. There it is. But yeah, I did that too with the iPhone. I wrote
00:28:47
◼
►
a piece five years ago about it.
00:28:49
◼
►
So I want to read a couple of quotes from this and we can talk about it. This is from
00:28:54
◼
►
a younger Jason Snell. "As far as I'm concerned, the 2007 introduction of the iPhone is the
00:28:59
◼
►
definitive Steve Jobs presentation. It's the one that people will reference for as long
00:29:04
◼
►
as Steve Jobs is remembered.
00:29:07
◼
►
So I did what I assume many people did today in which I went back and watched the key moment,
00:29:16
◼
►
you know like the three things moment.
00:29:19
◼
►
And I just want to read the quote and I'll put a link in the show notes to the video
00:29:25
◼
►
so you can go watch it for yourself.
00:29:26
◼
►
But like this is the thing that everybody remembers.
00:29:29
◼
►
A widescreen iPod with touchscreen controls.
00:29:32
◼
►
A revolutionary mobile phone.
00:29:34
◼
►
A breakthrough internet communications device.
00:29:37
◼
►
Are you getting it?
00:29:38
◼
►
This is one device and we're calling it iPhone.
00:29:40
◼
►
Today, Apple is going to reinvent the phone.
00:29:43
◼
►
Like that was kind of like,
00:29:44
◼
►
I've trimmed it down a little bit,
00:29:45
◼
►
but like they are the key parts of it.
00:29:47
◼
►
You know, the idea of them saying we have these three things
00:29:50
◼
►
and this, I really urge people to go and watch it.
00:29:53
◼
►
I was thinking about putting an audio clip in,
00:29:55
◼
►
but really like just go watch the YouTube link
00:29:59
◼
►
because it's the whole build up to that point which makes this hit even stronger.
00:30:04
◼
►
And then listen to that episode of Connected, right?
00:30:08
◼
►
That one of the best things any of us, the three of us have made. We're gonna, we have
00:30:14
◼
►
like a different take on this, the three of us on Connected want to talk about this week
00:30:19
◼
►
where like the effect of-- It's the prompt number 30.
00:30:22
◼
►
Yeah. That's what it was. It was back in the prompt
00:30:24
◼
►
days. So you can go and check it out. So I'll put
00:30:26
◼
►
in there but we want to talk on connected this week and we're going to about like how
00:30:30
◼
►
with all of us where none of us were working in this stuff then and the effect the iPhone has had
00:30:36
◼
►
on our lives because of that like the path that it's let us take but as I said like what's
00:30:41
◼
►
interesting for me is that you were there and I kind of wonder for as much as you are able to
00:30:46
◼
►
really remember like you know rather than just kind of how it's felt over time what it was like
00:30:51
◼
►
like to sit in the audience and kind of feel the pure building. Because I mean, what we
00:30:56
◼
►
had then in the way of rumors is very different to what we had now. Everyone believed that
00:31:00
◼
►
Apple was working on a phone, but nobody knew anything.
00:31:04
◼
►
Yeah, and in fact, the phone rumor, the phone rumor had been going so long that it was exhausting.
00:31:14
◼
►
Like they had been talking about Apple making a cell phone for years, like a decade.
00:31:24
◼
►
I mean, it had gone on a very, very long time.
00:31:29
◼
►
And I'm sure there were real projects that were started and killed over years, many years.
00:31:36
◼
►
And so there was a boy who cried wolf aspect to it.
00:31:40
◼
►
But as it heated up, I think everybody, including the name iPhone, which was sort of leaked
00:31:46
◼
►
in the last few days, that we started to get an idea of what might be in there.
00:31:53
◼
►
But it was very much the three blind men and an elephant parable kind of thing, where we
00:32:01
◼
►
had details, but nobody could actually extrapolate from the details what the real product was
00:32:07
◼
►
going to be.
00:32:09
◼
►
just no way, right? Because the iPhone, nothing was like it. It was so unique. It couldn't
00:32:19
◼
►
have been imagined, I don't think, like in its entirety. I don't think anybody could
00:32:24
◼
►
have sat down and given as much time as possible come up with what was shown because so much
00:32:32
◼
►
of it was new, right?
00:32:34
◼
►
Yeah, and it wouldn't have felt realistic, nor would the price. As much as the price, in hindsight, very rapidly in hindsight, was too high,
00:32:43
◼
►
I think that in reality, what was shown and what was described, I think a lot of the rumors were kind of squelched by this idea that
00:32:56
◼
►
there's no way that could be a product that they could sell because that would
00:33:00
◼
►
be you know a thousand plus dollars of technology in that in that phone.
00:33:07
◼
►
What did it start at? 600 on contract? Something like that? Something like that.
00:33:12
◼
►
It was and it was rapidly cut by what 200? I mean they did they did cut it
00:33:18
◼
►
pretty rapidly when I think they saw the the demand for it and the early adopters
00:33:23
◼
►
got refunds or they got credit, Apple credit, store credit, so they changed direction on
00:33:31
◼
►
that. That's something that people forget now, but it actually did go out probably,
00:33:35
◼
►
you know, 100 or 200 dollars more than even Apple realized it needed to be, especially
00:33:40
◼
►
given. They were learning how to make it and all that. I think they very rapidly realized
00:33:44
◼
►
that they could move a lot of these and they just needed to lower the price, and so they
00:33:47
◼
►
did, but I think the concept of making this thing touchscreen, you know, with
00:33:53
◼
►
this, for the time, kind of high-resolution display and it's all
00:33:57
◼
►
touch and it's got an advanced processor in it that makes it capable of running
00:34:01
◼
►
and no compromises kind of computer interface and not something that was
00:34:05
◼
►
like a lightweight phone interface and people be like, "Well, you know, we got to
00:34:09
◼
►
scale it back." It can't have all these features because it would cost too much.
00:34:12
◼
►
It would cost $1,000 and there's no way they're going to make a
00:34:15
◼
►
thousand-dollar phone. And so I think that reduced the expectations a
00:34:20
◼
►
little bit strangely, so that was part of it. And then when you're
00:34:24
◼
►
in the room, the funny thing about that is having been in the room for this one
00:34:27
◼
►
and for the iPod launch too, you know, in hindsight it looks like one of the most
00:34:35
◼
►
important technology moments in our lifetimes, maybe the most. But at the time,
00:34:41
◼
►
you know, you're evaluating it as Apple doing something new and everybody brings
00:34:47
◼
►
some skepticism with them when Apple does something new, they're entering a
00:34:51
◼
►
market that they don't know about, and you know, the downside
00:34:58
◼
►
of the reality distortion field is that when Steve Jobs shows you something, part
00:35:05
◼
►
of you is like, "Well, we'll see. We'll see if it really can do that." And that is, you
00:35:13
◼
►
try to, because you try to counter it. And so at the time it was like, it was a very
00:35:18
◼
►
impressive thing. I was like, wow, this is way more than anybody thought. It was very
00:35:22
◼
►
clear, I think, that this was a huge deal. But, you know, it wasn't, I mean, he went
00:35:30
◼
►
on with the, I mean, there was a whole presentation around it, right? I mean, that's the thing
00:35:35
◼
►
that's kind of amazing. And you had Stan Stigman from Singular, who was really boring.
00:35:42
◼
►
And then Schmidt, right? Eric Schmidt came along.
00:35:45
◼
►
Eric Schmidt, yeah. So there was some other stuff in there that is not so great. But the
00:35:50
◼
►
core of it was incredibly impressive, and you could definitely tell in the room, my
00:35:56
◼
►
My memory is that after he went on to the second thing, he was like, "Oh, we're going
00:36:01
◼
►
to announce three things," that he started to cycle through it and I was like, "Oh, I
00:36:06
◼
►
see what you're doing here."
00:36:07
◼
►
And then having twigged to it, I got to enjoy, as he repeated it, the kind of rumble in the
00:36:16
◼
►
audience of people who were getting it, like he said, "You're getting it?"
00:36:22
◼
►
you gotta remember too that this is a Macworld Expo audience, so it's not WWDC.
00:36:27
◼
►
It's press and VIPs, and it's members of the public. This is, we've
00:36:37
◼
►
talked about it on a previous show, this is not an audience that can get to an
00:36:42
◼
►
Apple event anymore, right? Apple doesn't do public events. Apple does invite-only
00:36:46
◼
►
events. But for Macworld Expo, some portion of that crowd was people who
00:36:51
◼
►
probably had like the fancy badges for Macworld Expo and got to stand in the priority line.
00:36:57
◼
►
And they were definitely super enthusiastic because they had to stand in a line and pay
00:37:00
◼
►
money to get the badge and all of that, all those things. But it was a, it was a crowd
00:37:05
◼
►
of, of fans. So that was that, that adds, I would say a little more electricity to the
00:37:12
◼
►
event than even the developer crowd at WWDC.
00:37:16
◼
►
I think even as good as, you know, as good as this event was, you know, going back to
00:37:22
◼
►
what you were saying about like the trepidation of Apple entering a new market and nobody
00:37:27
◼
►
knows how it's going to be, I have no doubt that there were people at the time that were
00:37:31
◼
►
like "this is changing technology forever" but I don't think that you would get many
00:37:36
◼
►
of those people willing to put like a money back down on that, right? Like you could look
00:37:40
◼
►
at it and be like "oh this is going to be incredible" but...
00:37:43
◼
►
Steve Jobs thought that the what's-it, the segue was going to transform how people lived
00:37:49
◼
►
in urban cores.
00:37:50
◼
►
I mean, I mean.
00:37:51
◼
►
- You don't know that.
00:37:52
◼
►
- Oh yeah, that was one of the money quotes when Dean Kamen came out with the segue.
00:37:59
◼
►
And nope, it didn't happen, right?
00:38:01
◼
►
You can look really bad.
00:38:02
◼
►
The other thing is you can look at something and think, wow, this is really good, but do
00:38:06
◼
►
I wanna go all in on it because you can look really bad if you're wrong.
00:38:08
◼
►
And I think that that restrains people too.
00:38:10
◼
►
Because the thing that we could have just frankly never predicted is that within 10 years that product
00:38:16
◼
►
Apple would have sold a billion of them
00:38:22
◼
►
It would make Apple the most valuable company in the world by a country mile
00:38:26
◼
►
I don't think anyone would have made that prediction
00:38:29
◼
►
No, it's too much, right? It's too much because like on stage they were talking about capturing
00:38:35
◼
►
What was it like 10 percent of the phone market?
00:38:38
◼
►
may have been less than that. It was maybe a single digit percentage point and what that
00:38:42
◼
►
would mean for them. They spoke about like, you know, we just need this much and it will be huge.
00:38:49
◼
►
One percent of the smartphone market and one something like that and like a tenth of a percent
00:38:55
◼
►
of the cell phone market or so. Their sites were seemed sort of ambitious and were incredibly low.
00:39:01
◼
►
Yeah. Yeah. Like at the time it was like people were like, really? You're gonna think you're
00:39:06
◼
►
going to get this much? Like, that's a lot, you know, it's a big business, but now they
00:39:11
◼
►
own it to an extent.
00:39:13
◼
►
Well, now they've got 25% of the phone market and 100% of the profits in the phone market,
00:39:19
◼
►
essentially. Yeah. For this most recent quarter.
00:39:22
◼
►
And it really is mind-boggling to look back on that, right? And there were so many things,
00:39:30
◼
►
which really hinted at Jobs' feeling about this. The way that the event is set up, the way he sets
00:39:38
◼
►
the event up, you know it's important to him in like a different way to maybe some other devices.
00:39:44
◼
►
That whole build up to that moment. And then even, you know, what was also announced at this event,
00:39:49
◼
►
Apple changed its name. They changed the company name at this event from Apple Computer Incorporated
00:39:56
◼
►
to Apple Incorporated. I think that this was a point where the company and Steve really
00:40:02
◼
►
believed that they were onto something new. But again, they didn't know how big it was
00:40:07
◼
►
going to be.
00:40:08
◼
►
What are the two products on that Macworld cover? The iPhone and the Apple TV, which
00:40:14
◼
►
had been previewed that fall as the ITV, which is the name of a TV network in your fine country
00:40:19
◼
►
and or a TV channel in your fine country and they didn't bother with that one. They got
00:40:25
◼
►
iPhone from Cisco, right? They got that, they licensed that name or took that name or whatever
00:40:32
◼
►
Yeah, but Apple TV, they're like, you know, but the point being, their two major products
00:40:40
◼
►
are not computers per se, right? And so yeah, Apple Incorporated makes sense.
00:40:46
◼
►
Geoff - Yeah.
00:40:47
◼
►
David - Makes sense.
00:40:48
◼
►
point is the iPod. I said this on that episode of The Prompt, but the thing that always makes me
00:40:56
◼
►
smile about the introduction is everyone went crazy for the phone, everyone went crazy for the
00:41:02
◼
►
touchscreen video iPod. Nobody gave a hoot about breakthrough internet communications device,
00:41:10
◼
►
which is frankly all anybody cares about with their iPhones anymore. What this device ended
00:41:16
◼
►
up being was an internet communications device but in 2007 nobody knew why that was important.
00:41:22
◼
►
I was struck, I read my review of it today because Stephen Hackett linked to it
00:41:28
◼
►
from his post on 512 pixels about about the anniversary. I haven't written anything about
00:41:35
◼
►
the anniversary yet although I suspect I will today because you know I just got off a plane but
00:41:40
◼
►
The thing that struck me about my review,
00:41:45
◼
►
which I wrote in a tent in the mountains
00:41:49
◼
►
on my vacation 10 years ago,
00:41:52
◼
►
what struck me about it was I spent a lot of time
00:41:56
◼
►
on the phone features, 'cause it's a phone,
00:41:58
◼
►
so you care about the phone features.
00:42:00
◼
►
And I gotta be honest, when I review,
00:42:04
◼
►
like I wrote my review of the iPhone 7
00:42:06
◼
►
and I had a couple people ask me afterward like,
00:42:10
◼
►
It's easy to get lost in the hype about touchscreens and web browsers and forget
00:42:37
◼
►
that the phone is, like its name says, a phone, and it works pretty well as one. When an incoming
00:42:42
◼
►
call arrives, the iPhone gently interrupts what you're doing to display carrier ID information
00:42:47
◼
►
about who's calling.
00:42:48
◼
►
I had to explain how the iPhone worked, right? I mean, that was part of it too, is like,
00:42:52
◼
►
"Okay, let me tell you, you're using your computer phone thing, and then somebody calls
00:42:56
◼
►
you. What happens? Do you miss it because you're too busy in a web browser?" No.
00:43:02
◼
►
But we didn't know, like I remember having a real worry about if the iPhone had a vibrate
00:43:10
◼
►
motor because they weren't very clear in the announcement as to whether it had one.
00:43:17
◼
►
And that was such a big thing for me whilst I was at school at the time, like I was in
00:43:21
◼
►
my last years at school when the iPhone was announced.
00:43:26
◼
►
And I was thinking like if I'm in class, I don't want my phone to go off.
00:43:31
◼
►
And if I have it on the silent mode with the switch, will I still get a notification?
00:43:36
◼
►
Like will it still buzz in my pocket?
00:43:37
◼
►
You know, there are all these things we had no idea about.
00:43:41
◼
►
It really was, it's really such a funny thing to look back on.
00:43:45
◼
►
But I want to go back to your five years later post.
00:43:51
◼
►
And you talk about seeing the iPhone for the first time.
00:43:54
◼
►
You say, "Sometime during that Expo week, I finally got my hands on the iPhone.
00:43:58
◼
►
I remember it well.
00:43:59
◼
►
I got to hold it in my hands for a few minutes
00:44:01
◼
►
during a briefing, and for about six months,
00:44:04
◼
►
I was one of the very small number of people
00:44:05
◼
►
outside of Apple's cone of silence who could say that.
00:44:08
◼
►
You also said, like this was something that you quoted
00:44:13
◼
►
in this five year article of your original,
00:44:15
◼
►
kind of, at the time.
00:44:16
◼
►
You said, "I can admit that I found it quite difficult
00:44:19
◼
►
"to form complete sentences when I was holding the iPhone
00:44:22
◼
►
"in terms of sheer gadget magnetism.
00:44:24
◼
►
"Its power cannot be overstated."
00:44:27
◼
►
- Oh, it was terrible, Myke, let me tell you.
00:44:29
◼
►
I'm in a room with, I think Greg Joswiak was there.
00:44:32
◼
►
I think Phil Schiller was there.
00:44:35
◼
►
It was not the B list of product briefers.
00:44:39
◼
►
It was the, and this was back when,
00:44:42
◼
►
now what Apple does is they do all their briefings
00:44:44
◼
►
in a short period of time,
00:44:45
◼
►
right after they announce a product.
00:44:46
◼
►
And there are a couple of different teams
00:44:48
◼
►
and they move you through.
00:44:49
◼
►
And if you're really liked, you get the A list.
00:44:52
◼
►
And if you're not quite as well liked,
00:44:53
◼
►
but liked enough to give a briefing,
00:44:54
◼
►
you get the B list of like the, you know, you don't get the,
00:44:57
◼
►
I don't talk to Phil Schiller so much anymore
00:44:59
◼
►
is what I'm saying.
00:45:00
◼
►
But back in those days, they did like two days of briefings
00:45:05
◼
►
and they just kept rolling.
00:45:06
◼
►
I think partially because they maybe didn't have enough
00:45:08
◼
►
iPhones to do two sets of briefings at once
00:45:10
◼
►
that were functional at all.
00:45:13
◼
►
So I'm sitting there with the high powered Apple executives
00:45:17
◼
►
and this is my 15 minutes or whatever, 30 minutes with them
00:45:21
◼
►
to ask them a huge number of questions that we've got
00:45:24
◼
►
'cause I think I did it the second day.
00:45:26
◼
►
Which is a great time to do it, right? You want second day, not first day.
00:45:30
◼
►
Yeah, right. I mean, I can't have first day reactions to having touched it, but I did get to see it that week.
00:45:36
◼
►
And so I've got all these questions and I've got all these details everybody on the staff has asked me and readers have asked me.
00:45:43
◼
►
It's like, what if we ask them these questions?
00:45:45
◼
►
Well, the reason I said a second day is good, because you've got that time to get the questions.
00:45:49
◼
►
Yeah, oh yeah, yeah.
00:45:50
◼
►
Correct me if I'm wrong, but immediate first look impressions weren't as important 10 years ago.
00:45:56
◼
►
- Right, right, true.
00:45:57
◼
►
I mean, they were important, but--
00:45:58
◼
►
- 'Cause you were writing for a magazine.
00:45:59
◼
►
- Well, no, I mean, we were writing on the website.
00:46:03
◼
►
You know, this hands and fingers on the iPhone story
00:46:05
◼
►
that I wrote back then was a, you know,
00:46:09
◼
►
that was a website story.
00:46:10
◼
►
But here's the thing.
00:46:12
◼
►
I'm ready with my questions.
00:46:15
◼
►
I've got my notepad, all that,
00:46:16
◼
►
and they slide the iPhone over to me and say, pick it up.
00:46:21
◼
►
And I pick it up and it's like, I, seriously,
00:46:24
◼
►
I can't form complete sentences.
00:46:27
◼
►
I'm trying to have a conversation
00:46:28
◼
►
with these Apple executives
00:46:30
◼
►
while I'm touching an iPhone for the first time.
00:46:34
◼
►
And I'm like,
00:46:34
◼
►
like, I just can't even get words out
00:46:42
◼
►
because it was such a sensory experience
00:46:47
◼
►
of like just, it was warm,
00:46:52
◼
►
It was probably because it was a prototype. I don't even want to know.
00:46:58
◼
►
And the screen was a shockingly high resolution and we laugh at it now if you look at the original iPhone screen.
00:47:05
◼
►
But it was 160 pixels per inch and the MacBook Pro at that point was like 110.
00:47:15
◼
►
It was a much higher resolution screen. Everything looked very pretty on it.
00:47:20
◼
►
It was unlike any kind of product, and I had a palm trio, I think, at the time.
00:47:27
◼
►
It was unlike any other product I had ever held in my hand.
00:47:31
◼
►
And so, it was tough, because I would have liked to have asked them questions for 30 minutes and then spent another 30 minutes with the phone,
00:47:38
◼
►
and I couldn't. I had to do both at the same time. It was very, very difficult.
00:47:41
◼
►
What I also remember about that briefing is that, I mean, everything seems smooth.
00:47:48
◼
►
I could press the button, I could do things I saw in the demo, I could open the mail app, I could open the web browser, they had me do a few things with it.
00:47:58
◼
►
I did open the Notes app, and that's the one that I really remember. I think maybe also the Contacts app, but the Notes app for sure. And it was a screenshot.
00:48:10
◼
►
like literally the notes app was a screenshot of what the notes app would look like but it wasn't
00:48:18
◼
►
there did they say anything do you remember when you did that i don't remember oh the calculator
00:48:25
◼
►
also was a calculator was also a screenshot i think they said something like you know
00:48:30
◼
►
we're shipping in june it's not all it's not already yet that one's not ready yet
00:48:35
◼
►
something like that they probably said something that was just a yeah that one's not there
00:48:39
◼
►
But I just, I remember that too.
00:48:42
◼
►
And years later, you know,
00:48:43
◼
►
you get the behind the scenes stories
00:48:44
◼
►
about how this product came together and how they were.
00:48:49
◼
►
It's very rare that Apple announces a product six months.
00:48:53
◼
►
I mean, the Apple Watch is another good example
00:48:55
◼
►
where they, that was the one that struck me the most
00:48:58
◼
►
as being like the iPhone where they announced it
00:49:00
◼
►
and then they didn't have it.
00:49:01
◼
►
And they had some units that you could look at,
00:49:03
◼
►
but at the Apple Watch event, it was like,
00:49:05
◼
►
you don't touch them or you could touch it
00:49:09
◼
►
on the wrist of an Apple employee,
00:49:11
◼
►
but only the things they let you touch.
00:49:15
◼
►
And I touched something I wasn't supposed to,
00:49:16
◼
►
and they're like, "Oh boy, oh no."
00:49:19
◼
►
Right, 'cause it's not really done.
00:49:20
◼
►
- Heart's on fire.
00:49:22
◼
►
- And the iPhone was like that too,
00:49:24
◼
►
where it wasn't like it was gonna blow up.
00:49:26
◼
►
Although I'm sure if I had tapped the right thing,
00:49:28
◼
►
it would have crashed.
00:49:29
◼
►
But there were placeholders and stuff too.
00:49:32
◼
►
But still it didn't matter.
00:49:33
◼
►
I mean, that magnetism, that's absolutely right.
00:49:37
◼
►
What I said, what I wrote 10 years ago,
00:49:38
◼
►
it was this amazing slab that felt like it.
00:49:43
◼
►
I know this is kind of a cliche,
00:49:46
◼
►
but really if there was any moment in my life
00:49:48
◼
►
where I felt like I was holding technology
00:49:49
◼
►
that had come back in time, it was that iPhone.
00:49:52
◼
►
It's like, how is this possible?
00:49:54
◼
►
- I wonder if we'll see anything like this again.
00:49:57
◼
►
Like the closest I have felt to this,
00:50:00
◼
►
and I've said this before,
00:50:01
◼
►
is when I got to try the Oculus Rift for the first time.
00:50:05
◼
►
- Yeah. - With the touch controllers
00:50:07
◼
►
which are now shipping, and I got to play with them in June.
00:50:11
◼
►
And it was the closest that I've been to that
00:50:13
◼
►
because it was, the quality of the experience
00:50:18
◼
►
and the other worldliness of the experience
00:50:22
◼
►
was similar in the way that it was like,
00:50:24
◼
►
I feel like I've felt the future of something, right?
00:50:28
◼
►
Because the quality of the Oculus is so good.
00:50:31
◼
►
And it's not necessarily the,
00:50:32
◼
►
that it's your first experience with a technology,
00:50:35
◼
►
because the first experiences with a lot of technologies
00:50:37
◼
►
aren't very good.
00:50:38
◼
►
It's that first experience where it all comes together.
00:50:41
◼
►
'Cause I had a Palm Trio,
00:50:42
◼
►
I had a phone that was on a 2G network or whatever,
00:50:46
◼
►
and could do email and all of that.
00:50:49
◼
►
I had phones with apps before.
00:50:51
◼
►
I had a, what, the Sony Ericsson one with iSync and all that.
00:50:55
◼
►
I had these phones, right?
00:50:56
◼
►
But then you get the iPhone and you're like, oh,
00:50:58
◼
►
like it all came together.
00:51:00
◼
►
I think VR, maybe something like the Oculus Rift with the touch controller is that maybe it is a product as yet to
00:51:05
◼
►
as yet to exist
00:51:08
◼
►
where the VR stuff or AR stuff comes together and you have that same moment of like, oh
00:51:13
◼
►
This is they got it. Like this is no longer creeping toward what we think is there
00:51:20
◼
►
This is that leap where it's like no, this is it
00:51:23
◼
►
I mean see my argument on that would be that they did it right because I've been playing video games
00:51:28
◼
►
my entire life and I've had very immersive video game experiences but how
00:51:33
◼
►
about you now are in the game and I've played many VR games especially with the
00:51:40
◼
►
high-powered Vive and Rift stuff where it's like yeah this is just your life
00:51:46
◼
►
now you are in this train car shooting these people like you know and it's it
00:51:51
◼
►
it's an incredibly real feeling that that stays with you if you know if you
00:51:56
◼
►
get the opportunity to try out like the best of the best of this hardware and so it's similar.
00:52:02
◼
►
Yeah happy birthday iPhone. Yeah seriously it's a uh I've said it before and I'll say it again I
00:52:09
◼
►
think in our lifetimes this has a very good chance of being the most important technology product
00:52:16
◼
►
ever released. Yep. Because the smartphone is probably again there may be something in the next
00:52:24
◼
►
30 years. And I hate to say never, you know, I don't want to say it's the end of history. I mean,
00:52:28
◼
►
in 20 years, who knows what they'll be, but that leap that started with the iPhone,
00:52:34
◼
►
so that so many people all over the world have access to a powerful computer attached to a fast
00:52:43
◼
►
connection to a global data network, like that pretty soon, essentially everybody is going to
00:52:50
◼
►
have. That is a transformative moment for global civilization, and I think you can draw
00:53:00
◼
►
a line from the moment that Steve Jobs introduced the iPhone. I think that's where it started.
00:53:06
◼
►
Maybe there'll be something else. Again, maybe VR technology is going to get to the point
00:53:09
◼
►
where we are all just in VR all the time, and that'll be a bigger deal. We'll see. We'll
00:53:16
◼
►
But this is certainly, if not the biggest, it has got to be one of the biggest technology
00:53:22
◼
►
things in this era.
00:53:25
◼
►
I think ultimately VR changes video games.
00:53:28
◼
►
I don't think it's going to have the wide overarching change of technology that the
00:53:35
◼
►
You look at the word "app" and what that has done.
00:53:41
◼
►
The iPhone has retconned PCs.
00:53:45
◼
►
Well this is what I was going to say is that we, you know, there was a time when we were
00:53:48
◼
►
talking about what about the introduction of the Macintosh and what about that. It feels
00:53:51
◼
►
to me now like the entire PC industry was a prelude. It was like we, for a long time
00:53:57
◼
►
we had computers the size of rooms and then finally we got computers on desks but it really
00:54:01
◼
►
didn't take off until we could put them in our pockets and that the whole PC era was
00:54:08
◼
►
just a prelude. I'm not saying PCs aren't great, computers are great, it's great, but
00:54:12
◼
►
in terms of the biggest impact, it seems now like that was just the beginning of the story
00:54:17
◼
►
of the smartphone.
00:54:20
◼
►
Yeah, it is. I don't think that we will see anything like this for a long time. I agree
00:54:29
◼
►
with you that it's like at some point there is going to be another huge product.
00:54:34
◼
►
There has to be, right?
00:54:36
◼
►
But it's nothing that we currently see.
00:54:37
◼
►
Direct brain interface.
00:54:38
◼
►
Like, it's nothing we have today is this, you know?
00:54:42
◼
►
And prior to that, like, we got this in 2007, we had it 20 years prior in the 80s, right?
00:54:49
◼
►
Like, with the advent of the PC as a thing.
00:54:52
◼
►
And it will probably be another 10 years from now, yeah?
00:54:56
◼
►
And that's my intuition about VR and AR and voice interfaces like Siri and Amazon Echo
00:55:05
◼
►
and all of those is that my feeling is there's something there that is going to be a sort
00:55:11
◼
►
of transformative thing in terms of seeing the world differently and interacting with
00:55:19
◼
►
it and tying into our senses even more directly than the smartphones do. When smartphones
00:55:24
◼
►
take a leap because now we're touching the screen instead of moving devices that move
00:55:29
◼
►
pointers on a screen, right? Well, the next step would be to get even closer to our senses.
00:55:33
◼
►
I imagine that all of these things that we're doing now in 10 or 20 years will lead to that
00:55:40
◼
►
moment of convergence where somebody takes the synthesis of all those things and there's
00:55:45
◼
►
something that just blows everybody away.
00:55:47
◼
►
But what is that and when is that?
00:55:50
◼
►
>> Yeah, it's like laptops really changed computing, but it wasn't a revolution.
00:55:56
◼
►
And I think a lot of the technology that we see right now in front of us, like wearable
00:56:00
◼
►
devices they're like they're changing technology but it's not an overhaul you
00:56:04
◼
►
know VR it's changing gaming it's maybe changing technology you know what
00:56:07
◼
►
Microsoft's doing with HoloLens may change the PC industry but it's not
00:56:12
◼
►
something completely new that we've never seen before and that's really what
00:56:17
◼
►
the iPhone was because there weren't any compelling touchscreen computers and
00:56:23
◼
►
really this wasn't a phone like anything we'd used you know there were devices
00:56:28
◼
►
devices that had touch screens on them which needed styluses.
00:56:42
◼
►
This week's episode is brought to you by our friends over at FreshBooks.
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Life as a freelancer or somebody who is independently employed can very frequently mean that you
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are incredibly busy trying to wrap up projects and prep for meetings or that call that you
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you have in 10 minutes with a pile of paperwork that you have to take care of before you even
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think about the invoicing part. Freshbox is set out to try and make all of this easier
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for the people that are stuck in these situations. When you're on your own, you have to take
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care of all of it, and having tools that can make these things easier really makes a huge
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difference. The working world is very different now and with the growth of the internet there
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are more opportunities for more and more people to become self employed every single day and
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it's changing further and further. More and more and more opportunities are appearing
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So because of this FreshBooks has been working on creating an all new and updated version
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Freshbooks is offering a 30 day unrestricted free trial of their product for listeners
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of this show. Just go to freshbooks.com/upgrade, you can find out more and then when you sign
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me on this one. We have used FreshBooks since the day we started Relay FM. I think we have
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just crossed 850 invoices with FreshBooks. I have no feeling of going anywhere else.
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It gives me all of the tools that I need and we love it. Thank you so much to FreshBooks
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►
for their support of this show and Relay FM. Let's talk about, we want to talk about the
00:59:43
◼
►
the Amazon echo. Yes. We are not going to use the trigger trigger word. You know, many
00:59:50
◼
►
people will be aware of Ahoy telephone, which was a movement that we spearheaded many, many
00:59:56
◼
►
episodes ago, years ago even, because we got in trouble for uttering the iPhone assistant's
01:00:03
◼
►
name. So we came up with Ahoy telephone. What should we go? Ahoy canister? What do you want
01:00:09
◼
►
to go with for the rest of us?
01:00:10
◼
►
- I don't know. Hello, lady in the canister. I don't know. I don't know. So there was a
01:00:18
◼
►
new story where what we're discovering is that things that came up to us two years ago
01:00:25
◼
►
are, as these products become more prevalent and are covered more in the press, other people
01:00:36
◼
►
have to deal with the issues that we were dealing with with our technically savvy crowd
01:00:40
◼
►
two years ago.
01:00:41
◼
►
So there's a little bit of backstory with this.
01:00:44
◼
►
So I think it's kind of like last week there was a story about a young girl who ordered
01:00:50
◼
►
a doll's house via the Amazon Echo.
01:00:54
◼
►
She kind of beckoned with a hoy canister.
01:00:58
◼
►
Yeah, well she was playing, she was like doing make believe like playing and talking to her
01:01:04
◼
►
little friend in the canister and they were talking about dollhouses and you know, would
01:01:11
◼
►
you play dolls with me and we're gonna take these kids to the dollhouse and they're gonna
01:01:16
◼
►
have cookies and all of these little, you can imagine it, stories that a little kid
01:01:21
◼
►
would tell to this device that talks but she doesn't understand the details of how it works
01:01:27
◼
►
but she knows that she can say things to it and it says things back and then uses her
01:01:31
◼
►
imagination. It's adorable. And somehow in there she triggered, among the things she
01:01:37
◼
►
did, she triggered a purchase because a hundred dollar dollhouse and a box of sugar cookies
01:01:45
◼
►
showed up at their house two days later.
01:01:47
◼
►
Yup. Amazon responded to this story by basically saying you can turn off the ordering, the
01:01:53
◼
►
kind of voice ordering if you want to. They did also say like the device speaks to confirm
01:01:58
◼
►
because there was like one of these like storm in a teacup attempts of a story of like horror as
01:02:04
◼
►
people can buy like you know and and amazon just did their best they just provided some statements
01:02:08
◼
►
they said look you can create a confirmation code if you want if you're worried about your children
01:02:12
◼
►
ordering stuff and ultimately you'll get emails and things have ordered when they're shipped and
01:02:18
◼
►
you can return any unwanted item for free right it was a dumb story like whatever well i mean what's
01:02:24
◼
►
what's funny about it is that the you know what what happens is you know you're a little kid who
01:02:28
◼
►
who doesn't understand when the little friend,
01:02:30
◼
►
she's doing make-believe stuff,
01:02:32
◼
►
and her little friend in the canister says,
01:02:35
◼
►
"Would you like a dollhouse?"
01:02:37
◼
►
There's a voice confirmation and she's like, "Yes!"
01:02:40
◼
►
- Yeah, of course, of course.
01:02:42
◼
►
- Who would have?
01:02:43
◼
►
Exactly right.
01:02:44
◼
►
And you can make a code that has to be there.
01:02:47
◼
►
And there's an email goes out,
01:02:51
◼
►
which I believe you can then say,
01:02:52
◼
►
"No, no, I actually didn't want that, cancel that order."
01:02:55
◼
►
And you can also return the item.
01:02:56
◼
►
So it's not that big a deal, although it's funny, right?
01:03:00
◼
►
It's a funny story, it's huge.
01:03:01
◼
►
- It's a funny story, but it's not a problem story.
01:03:04
◼
►
I tried it out myself today, by the way.
01:03:07
◼
►
You can ask, you say like, "Oh, hey, Canister.
01:03:12
◼
►
"I would like to order me a dollhouse."
01:03:14
◼
►
And for me, what it does is it just lists off
01:03:17
◼
►
the top searches on Amazon and asks me if I wanna buy it.
01:03:19
◼
►
It's kind of as you'd expect it to be.
01:03:23
◼
►
It's like, yes, you can imagine a world
01:03:26
◼
►
in which a child could order something by accident,
01:03:28
◼
►
but Amazon has built in the tools to stop this.
01:03:31
◼
►
And I agree with the idea of Amazon,
01:03:35
◼
►
including this functionality is on by default
01:03:37
◼
►
because they're a company that sells stuff.
01:03:40
◼
►
It would be-- - Sure.
01:03:41
◼
►
- It would be mind boggling. - And they have the tools
01:03:43
◼
►
for you to turn it off, but yes,
01:03:45
◼
►
Amazon's whole-- - Or to protect it,
01:03:46
◼
►
and you know, so you can leave it on.
01:03:47
◼
►
- Shopping is what Amazon's about.
01:03:49
◼
►
So, as this kind of proliferated around the news agencies,
01:03:54
◼
►
there was a San Diego news station
01:03:55
◼
►
that ran a story about this in which the reporter says, and we have a quote, "I love the little
01:04:00
◼
►
girl saying, blank, order me a dollhouse." At that point, Echo Devices all over San Diego
01:04:07
◼
►
picked it up and tried to order the item. This is now another story based upon the same
01:04:13
◼
►
thing because this is a new story talking about the little girl and then it lit up over
01:04:21
◼
►
- And they Ahoy Telephone San Diego by inadvertently saying a command phrase just conversationally.
01:04:32
◼
►
- So at most, this is kind of just a funny thing. Nothing's ordered because the devices
01:04:38
◼
►
will start speaking backwards, like back to the people, asking them to confirm the order.
01:04:44
◼
►
- They speak backwards.
01:04:45
◼
►
- And remember, unless you do the whole thing, which we did in one of our Ahoy Telephone
01:04:50
◼
►
things. Yeah, I mean, you can pause things out and say, "Hey lady, send a text message
01:04:58
◼
►
to so-and-so saying this," and then pause and know that it's responding to you and then
01:05:05
◼
►
say yes. I mean, you could force things if you know exactly the right order and are being
01:05:09
◼
►
a jerk, but in this case, it's a multi-step process and this person made a mistaken use
01:05:14
◼
►
of step one. And people noticed and probably called the station and said, "Hey, what are
01:05:19
◼
►
doing but it seems that it's not that dollhouses were suddenly ordered by a hundred houses
01:05:24
◼
►
in San Diego, right? Apparently.
01:05:27
◼
►
So here's the question because now this became a news story because this happened so we have
01:05:32
◼
►
layers, there's layers upon layers here. So here is the question, should people on television,
01:05:39
◼
►
news broadcasters, you know writers in TV shows, should they be able to knowingly speak
01:05:44
◼
►
the wake phrases of these devices?
01:05:48
◼
►
I mean, the way I put it is if I was working at the CW station in San Diego or really any
01:05:55
◼
►
news, any broadcaster, really, I would probably send a memo to my staff saying, "Take a look
01:06:03
◼
►
at the story. There's a lot of our listeners who have these devices in their homes and
01:06:09
◼
►
they've got them in their cars, the phones that are set to this." And the backstory here
01:06:15
◼
►
is my news readers may not be the most technically adept people, some of them are, some of them
01:06:21
◼
►
don't know anything about it. It's like, here are some activation phrases that you should
01:06:26
◼
►
be aware of, and if you can steer clear of using these phrases in this specific way,
01:06:32
◼
►
you won't be upsetting our listeners, and we won't get complaints, and we won't be intruding
01:06:38
◼
►
on this stuff. And I think that pragmatically that is probably a smart thing to do, as a
01:06:45
◼
►
professional broadcaster kind of person to make the decision we made which is
01:06:50
◼
►
let's let's not screw around with our audience and use that phrase even if
01:06:55
◼
►
even if we're not trying to mess with them we're using it to specifically
01:06:58
◼
►
refer to the key phrase let's maybe not mention the phrase because we know it's
01:07:02
◼
►
going to set off their devices and and inconvenience them so I would say my
01:07:09
◼
►
feeling on this is that if it's a genuine accident then fine right which
01:07:15
◼
►
it was in San Diego, right? Nobody's gonna get, nobody should get punished because they
01:07:19
◼
►
said it and it was an accident. Also, I have to say, although we're often very diligent
01:07:23
◼
►
about it here, it happens. We trigger it, we get emails, we trigger it, I mean we get
01:07:29
◼
►
tweets especially, when we say things that are not quite what the trigger phrase is but
01:07:35
◼
►
close enough, the syllables, something about it, the sounds are close enough that we trigger
01:07:40
◼
►
it anyway, even though we're not even saying those words. It happens. Which, you know,
01:07:46
◼
►
which is why we cannot put aside that all of this stuff needs to be better, right? All
01:07:53
◼
►
of this technology needs to be better. It needs to be better at recognizing when I'm
01:07:58
◼
►
not saying the key phrase, but something that sounds like it. It needs to recognize that
01:08:02
◼
►
I am a voice on a speaker and not a human being in the environment, and therefore it
01:08:06
◼
►
should ignore me, and probably it needs to get to the point where it recognizes that
01:08:12
◼
►
I'm not a voice that it knows, and therefore it should ignore everything I say.
01:08:17
◼
►
There should be like voice training, you know, you should be able to tie these things to
01:08:20
◼
►
you, which there is an element of that in a lot of these devices, but it's not like,
01:08:23
◼
►
it doesn't then exclude other people, but it can do a good job of picking you out.
01:08:28
◼
►
And that would also allow the little girl to have a conversation with it and not have
01:08:32
◼
►
access to the buying tools, for example, if it was smart enough to do that.
01:08:37
◼
►
But I would say that in the modern day, if a story like this is being reported, they
01:08:42
◼
►
should know not to say it. Someone should be telling, like in this instance, this exact
01:08:46
◼
►
case, this shouldn't have happened. They were reporting on a story in which something was
01:08:53
◼
►
accidentally ordered by this device.
01:08:56
◼
►
And then they give the trigger word, right?
01:08:57
◼
►
have been common sense by a producer to say, "Do not say that word."
01:09:02
◼
►
Well, and I think this, it's just, uh, first off, it looks like this was very much a, an
01:09:07
◼
►
in the moment comment about the story by the...
01:09:10
◼
►
Yeah, oh, it was, it was.
01:09:12
◼
►
Hey, I, I was a, I was an intern at a TV news station in San Diego. Uh, I, you know, I know
01:09:19
◼
►
how this works. They've got their script, they've got, they run the package, the anchors
01:09:22
◼
►
come back, they make a little comment and they move on. And this was the little comment
01:09:25
◼
►
because this is kind of a cute story. And, you know, the challenge is to learn from it,
01:09:30
◼
►
right? And to say, as a, if you're somebody who's speaking to hundreds or thousands or
01:09:35
◼
►
millions of people, do I want to inconvenience them? They tune to me. Do I want to inconvenience
01:09:42
◼
►
them? Yes, this technology is dumb. It shouldn't do this. They all need to get better at it.
01:09:48
◼
►
But that aside, there's idealism right there.
01:09:51
◼
►
It's like, yeah, that aside,
01:09:53
◼
►
do I want to arm my people with the knowledge
01:09:57
◼
►
of how these things work so that they can just think like,
01:10:00
◼
►
oh, I should try to not say that if I can avoid it,
01:10:04
◼
►
because it's going to inconvenience the people
01:10:06
◼
►
who are listening to me.
01:10:07
◼
►
- And your feeling on this is that yes, they should, right?
01:10:10
◼
►
People should know this and they should steer away from it
01:10:13
◼
►
in the same way that me and you try our level best
01:10:15
◼
►
to not say these words.
01:10:16
◼
►
- I think it's basic professionalism.
01:10:18
◼
►
And I'm not saying that you should end up
01:10:20
◼
►
sounding like you're speaking in code.
01:10:22
◼
►
I mean, if you need to say it, you need to say it.
01:10:25
◼
►
But in most cases, it's you don't need to say it,
01:10:28
◼
►
you're saying it and don't mean to.
01:10:30
◼
►
And if you just file away,
01:10:31
◼
►
oh, I shouldn't use that particular phrasing.
01:10:33
◼
►
I can talk about Siri all I like.
01:10:35
◼
►
I can say things about what Apple's doing with Siri
01:10:38
◼
►
and we do it here.
01:10:39
◼
►
But I'm not going to say the first part of that phrase
01:10:43
◼
►
if I can help it.
01:10:44
◼
►
The problem with what Amazon has done is they,
01:10:46
◼
►
And also we can talk about Google and what Google does
01:10:49
◼
►
because Google is a two word phrase
01:10:51
◼
►
that includes the word Google,
01:10:52
◼
►
but there's a thing before it that you can say.
01:10:55
◼
►
The problem with the Amazon stuff
01:10:57
◼
►
is that it's a one word trigger
01:10:59
◼
►
and that makes it so much easier to accidentally trigger,
01:11:03
◼
►
especially if you happen to have a name that is
01:11:06
◼
►
or very similar to.
01:11:07
◼
►
So again, there are lots of issues here.
01:11:10
◼
►
I think Amazon needs to consider complicating
01:11:14
◼
►
their command phrase a little bit so that it's less, you know, or they need to make
01:11:19
◼
►
their tech better. But I do think fundamentally from a professionalism side, those of us who
01:11:24
◼
►
are communicating to people who have these devices should basically take it easy on them
01:11:31
◼
►
and give them a break and not... Look, if we were constantly prank Ahoy telephoning
01:11:36
◼
►
our audience, would they get mad at Siri or would they get mad at us? I think they would
01:11:43
◼
►
get mad at us.
01:11:47
◼
►
I do think that Amazon do a decent enough job in that they have given a name for their
01:11:53
◼
►
assistant which is not the name of the product.
01:11:56
◼
►
The product is the Amazon Echo.
01:11:59
◼
►
We are able to refer to, you can say "and she asked the Echo to order the thing".
01:12:05
◼
►
Now I know that I have maybe triggered some people because some people whose name is the
01:12:09
◼
►
the A-L-E-X-A name, you can change it to say Echo,
01:12:14
◼
►
but like you've got to stop somewhere.
01:12:16
◼
►
Like you can actually change the trigger word
01:12:18
◼
►
and you can, and I also think you can trigger
01:12:20
◼
►
by saying Amazon as well.
01:12:21
◼
►
- Yeah, yeah.
01:12:22
◼
►
- So it has the option. - Sorry to those people
01:12:23
◼
►
who've done that.
01:12:24
◼
►
- Which is bad, and that's the thing that Amazon have,
01:12:27
◼
►
that you can change it.
01:12:28
◼
►
All of the other assistants-- - You can change it,
01:12:29
◼
►
that's true. - As far as I'm aware,
01:12:30
◼
►
there is no way to change it.
01:12:31
◼
►
I actually think that Amazon do a much better job
01:12:35
◼
►
than anybody else.
01:12:37
◼
►
But what I like is that Microsoft, they have their name,
01:12:41
◼
►
C-O-R-T-A-N-A, right?
01:12:43
◼
►
Like that is a name which is not Windows.
01:12:46
◼
►
iPhone, you know, you've got S-I-R-I, right?
01:12:49
◼
►
That's good.
01:12:50
◼
►
Google's is-- - You can say it.
01:12:53
◼
►
- I'm scared to say it.
01:12:54
◼
►
Google's is the worst, I think, in this
01:12:58
◼
►
because it is just okay and then followed by
01:13:01
◼
►
the name of the company, right?
01:13:04
◼
►
- Yeah. - It's a bit much.
01:13:05
◼
►
And I know that they've kind of,
01:13:07
◼
►
way that you can kind of get around it now is by calling it the Google Assistant when
01:13:11
◼
►
you're referring to it. But I think it's a lot easier, I think, to trigger that one than
01:13:15
◼
►
maybe some of the others. Accidentally, even.
01:13:19
◼
►
So all of these need to be better, you know, and have more customizable trigger words,
01:13:27
◼
►
or even let you pick your trigger from a long list. I mean, there are lots of things that
01:13:34
◼
►
could be better here. So the reason that we even brought this up is that I wrote
01:13:37
◼
►
a really brief piece on six colors about it just because I thought it was a funny
01:13:42
◼
►
story and also how it was another group of people dealing with the Ahoy
01:13:46
◼
►
telephone problem and what surprised me was I got pushback from some people who
01:13:50
◼
►
said basically no none of us should ever change how we talk it's on it's on the
01:13:56
◼
►
manufacturers to fix this problem and I found these people's reaction bizarre
01:14:01
◼
►
and unpleasant because it sounds to me like what they're really saying is
01:14:06
◼
►
nobody's going to tell me what to do I'm going to do whatever and I'm going to
01:14:10
◼
►
let the technology people fix the problem which is like okay you we do
01:14:14
◼
►
need to have the technology people fix the problem but in the meantime is there
01:14:18
◼
►
not some kind of consideration we should give our fellow human beings to not mess
01:14:24
◼
►
up their devices if we can avoid it isn't that a basic bit of courtesy and I
01:14:29
◼
►
I was a little surprised that for some people,
01:14:31
◼
►
they don't care about courtesy
01:14:33
◼
►
because if it's a bad piece of technology, all bets are off.
01:14:37
◼
►
I find that kind of disappointing.
01:14:40
◼
►
- Yeah, I think we both agree on this one.
01:14:43
◼
►
As professional broadcasters,
01:14:45
◼
►
we try our level best to stay away from it.
01:14:48
◼
►
And I know that we have obviously been thinking about it
01:14:51
◼
►
for longer because our audience
01:14:53
◼
►
and the things that we talk about,
01:14:54
◼
►
we have a much higher likelihood of triggering these things.
01:14:58
◼
►
But I think now as this stuff is becoming more and more,
01:15:01
◼
►
and what I only think increasingly become more and more
01:15:03
◼
►
prevalent in our daily lives,
01:15:05
◼
►
I think this is something that more people need to consider
01:15:08
◼
►
about the way that these things are done.
01:15:10
◼
►
- And I want to make it clear,
01:15:11
◼
►
yeah, this stuff needs to be a lot better.
01:15:13
◼
►
And I hope that all of these companies are working on it
01:15:14
◼
►
'cause it's not good enough now.
01:15:16
◼
►
But as people who talk to large groups of people
01:15:20
◼
►
for a living, which we do,
01:15:21
◼
►
I think having respect for your audience
01:15:24
◼
►
and not trying to mess with their technology
01:15:26
◼
►
just because you know you can,
01:15:28
◼
►
showing that basic level of respect and professionalism is probably the right move.
01:15:33
◼
►
Which is why, like I said, if I was the editorial director of a broadcast news
01:15:38
◼
►
organization at a TV station somewhere, I would send a memo around, or a radio
01:15:45
◼
►
station, let's say. I'd send a memo around saying, "Hey, this stuff happens. It happened
01:15:49
◼
►
in San Diego. Here are the phrases that are out there now. We'll try to keep this
01:15:53
◼
►
list updated, but just be aware that if you can avoid the actual triggers you
01:15:58
◼
►
will be avoiding complications for our audience. This goes back to,
01:16:03
◼
►
by the way, the classic moment, I should mention it, right? The classic moment
01:16:07
◼
►
where there was a commercial for the Xbox that showed how great it was that
01:16:13
◼
►
you could use these commands to control the Xbox, including to turn it off, and
01:16:16
◼
►
it uttered the phrase that you could use to turn off the Xbox, and if you happen
01:16:20
◼
►
to be someone who had the Xbox playing that video because it was created to run
01:16:26
◼
►
TV through it this way exactly mm-hmm it would turn off that commercial would
01:16:31
◼
►
turn off the actual device that you were using to watch the commercial stupid
01:16:36
◼
►
staring stupid and my understanding and I'd like to be corrected if I'm wrong on
01:16:43
◼
►
this is that some of Amazon's commercials where they do this they play
01:16:47
◼
►
like a tone that the echo picks up so it doesn't trigger.
01:16:53
◼
►
I've heard that somewhere that like or that it knows like just the sounds that it's hearing
01:17:00
◼
►
at that point like it knows the ad so it doesn't trigger when the ad is on TV.
01:17:06
◼
►
Which I think is genius.
01:17:08
◼
►
But it all needs to get better.
01:17:10
◼
►
I just want to underline that that all of this stuff needs to get better right?
01:17:13
◼
►
We need—voice-activated interfaces are so great for so many things, but accidental triggers
01:17:19
◼
►
are a problem.
01:17:20
◼
►
Triggers from people who are not people in the room, but voices on the speaker.
01:17:24
◼
►
It's a problem.
01:17:26
◼
►
Making sure the trigger words don't get triggered accidentally.
01:17:28
◼
►
We do have it.
01:17:29
◼
►
You know, we will watch TV, and there will just be dialogue.
01:17:32
◼
►
It will not be a commercial, it will not be trying to trigger anything, and it will go—and
01:17:36
◼
►
the echo will go off.
01:17:37
◼
►
Yeah, every now and then you hear it go "ba-dunk," or it's like "ba-ba-ba-ba-ba-ba-ba-ba."
01:17:40
◼
►
I'm sorry, I didn't understand what this meant.
01:17:42
◼
►
Shut up over there.
01:17:44
◼
►
Shut up. Yeah, exactly.
01:17:46
◼
►
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01:19:01
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It is Ask Upgrade Time.
01:19:04
◼
►
The first of the year.
01:19:07
◼
►
Some extra lasers there for the first of the year.
01:19:10
◼
►
Those are fireworks maybe.
01:19:13
◼
►
Slaton asked, "wondering how charging cycles work in regards to the air pods.
01:19:17
◼
►
Every time they're placed in the case, they start charging.
01:19:20
◼
►
Are they going to burn through their cycles quickly?"
01:19:22
◼
►
Now I don't know enough about this stuff, but I'm sure that Apple engineers do and that
01:19:26
◼
►
they considered this.
01:19:27
◼
►
My expectation is that all of this power management stuff is built into the AirPods.
01:19:33
◼
►
Maybe they don't charge all the way to 100% even if they say so.
01:19:36
◼
►
You know, I'm sure that it's very careful about the way that this stuff is done.
01:19:40
◼
►
I have a couple of things here.
01:19:41
◼
►
One is I've talked to people on the iPhone power management team and I know for a fact
01:19:46
◼
►
that what you see isn't always the truth because it's doing stuff in the background to make
01:19:52
◼
►
you feel comfortable.
01:19:53
◼
►
like on an iPhone, your phone will go off of,
01:19:57
◼
►
it isn't constantly trying to charge it at 100%
01:20:00
◼
►
'cause that's bad for the battery.
01:20:01
◼
►
So it will let it drop down to 90%
01:20:04
◼
►
and then it'll push it back up to 100%.
01:20:06
◼
►
But in that area, it just shows us full
01:20:09
◼
►
because otherwise people freak out
01:20:11
◼
►
and start saying, "Why is it?
01:20:13
◼
►
Oh no, I unplugged my iPhone.
01:20:14
◼
►
It's only 93%.
01:20:15
◼
►
What's wrong with it?"
01:20:16
◼
►
So they just say it's 100% even though it's not quite.
01:20:18
◼
►
And this is just, it's people what you're gonna do.
01:20:21
◼
►
You gotta, you wanna give them reassurance
01:20:26
◼
►
that it's behaving properly,
01:20:28
◼
►
even if the information that you're imparting
01:20:31
◼
►
is not actually accurate, which is a challenge.
01:20:34
◼
►
That's a real user interface thing
01:20:36
◼
►
that people don't often know about.
01:20:39
◼
►
The other thing I wanted to say is,
01:20:41
◼
►
my understanding about how these,
01:20:42
◼
►
about how modern batteries work
01:20:44
◼
►
is we think about battery cycles,
01:20:46
◼
►
like the idea that it'll,
01:20:48
◼
►
the recharges are good for this cycle.
01:20:49
◼
►
And so if you charge it, you know,
01:20:52
◼
►
use it down to 70% and then back up to a hundred,
01:20:55
◼
►
it's a cycle.
01:20:56
◼
►
That's not a cycle.
01:20:57
◼
►
A cycle is using it all the way down
01:20:58
◼
►
and all the way back up.
01:21:00
◼
►
And it's not like, oh, well,
01:21:02
◼
►
what I need to do every time I unplug them
01:21:04
◼
►
is to charge them, is to put them down to zero
01:21:06
◼
►
and then put them back up again.
01:21:08
◼
►
There used to be batteries that were like that.
01:21:10
◼
►
And that if I only went down halfway,
01:21:12
◼
►
then the, you know, I'd be shortening their lives
01:21:16
◼
►
unnecessarily, it doesn't really work like that anymore,
01:21:18
◼
►
is my understanding.
01:21:19
◼
►
My understanding is that you could take that battery and discharge it halfway a hundred
01:21:25
◼
►
times or all the way 50 times and it's basically the same.
01:21:30
◼
►
So I think what Apple would say is don't worry about it.
01:21:34
◼
►
Rajeev asked, "I started playing with NFC tags with Android.
01:21:39
◼
►
Do you think Apple will allow native NFC tag reading in the iOS ecosystem?"
01:21:47
◼
►
now if they had any desire to do this. I don't imagine that they will ever do this. I do
01:21:53
◼
►
have to say I slightly edited this question. Rajeev asked, "When will?"
01:21:59
◼
►
Yes, my original answer was never. Yeah, and I'm sorry to break this to you, Rajeev.
01:22:05
◼
►
I would say the same time that Apple lets you pull out the camera app and scan a 2D
01:22:11
◼
►
barcode and have it automatically do whatever, because that's been something that Android's
01:22:15
◼
►
been able to do forever and you can't do that on an iPhone. Or puts an SD card reader or
01:22:21
◼
►
replaceable batteries. None of these things are bad ideas. They're just things that I
01:22:26
◼
►
don't think Apple is ever gonna really do. I think Apple looks at the NFC tag. The NFC
01:22:32
◼
►
tag stuff is fun and I know people who've got them and you can do things like scan a
01:22:36
◼
►
scan a tag when you're at a at some location and it gives you the Wi-Fi information and
01:22:40
◼
►
and all of that, and that's all fun.
01:22:42
◼
►
But most of the NFC stuff,
01:22:45
◼
►
that like third party NFC stuff beyond transit passes
01:22:48
◼
►
and Apple Pay and things like that,
01:22:50
◼
►
they're kind of nerdy and not used super frequently
01:22:54
◼
►
and therefore not a priority for Apple.
01:22:56
◼
►
Like for them to then have to deal with
01:22:59
◼
►
how do, what's the UI for that
01:23:01
◼
►
and what are the security implications and all that.
01:23:03
◼
►
I think Apple is much happier
01:23:04
◼
►
to just leave it at completely locked down.
01:23:06
◼
►
- Two quick tales on this.
01:23:07
◼
►
So one, I was in a department store yesterday
01:23:09
◼
►
and they were encouraging people to download their app
01:23:12
◼
►
and they had like, you know, download it in the app store
01:23:15
◼
►
and it said, or tap.
01:23:16
◼
►
And I thought that was kind of cool.
01:23:18
◼
►
You know, you could see an ad and just kind of download it.
01:23:20
◼
►
So that's nice, but I don't really need it.
01:23:22
◼
►
Like I can just go to the app store, I know how to search.
01:23:24
◼
►
But I do like that idea.
01:23:26
◼
►
Like I can see why people enjoy that convenience, right?
01:23:28
◼
►
You see an ad, you just tap it and it goes, it's fine.
01:23:31
◼
►
The other was, I used to work for a big bank
01:23:33
◼
►
and there was a trial, I believe,
01:23:36
◼
►
of putting QR codes on the ads.
01:23:40
◼
►
The numbers were just hilarious, like so low.
01:23:45
◼
►
You wouldn't even believe nobody was using these things to scan like QR codes
01:23:51
◼
►
as in my opinion, very, very silly.
01:23:53
◼
►
The NSC stuff, I can see a little bit more why people might want to use that.
01:23:57
◼
►
But I still think nobody would use it.
01:23:59
◼
►
Like in the grand scheme of things, nobody would use it.
01:24:03
◼
►
Brent asked, "After you release an episode of a podcast, how long do you keep the production files?"
01:24:08
◼
►
It's like until I start to get warnings of disk space for most shows, like most weekly shows, you know, I just don't keep them.
01:24:18
◼
►
For some shows that are more evergreen in nature, I keep them a little bit longer.
01:24:23
◼
►
Like for example, I still have all of the inquisitive ones.
01:24:27
◼
►
and me and Grey keep all of the Cortex stuff and Selective Sync from Dropbox,
01:24:34
◼
►
but for most of my shows I kind of just keep them around for a couple of months
01:24:39
◼
►
and then and then just trash them. Because really the likelihood of me
01:24:43
◼
►
needing the entire Logic project again, it's I've in the last six years that
01:24:49
◼
►
I've been doing this, past a week it's not been needed.
01:24:53
◼
►
For me, I delete after a few months anything that is a timely podcast.
01:25:02
◼
►
So like I've got the last 40 episodes of Clockwise or 30 episodes of Clockwise.
01:25:07
◼
►
I don't even know why I have those other than I figure I basically I keep them around
01:25:12
◼
►
because if somebody finds a horrible mistake a week or two later, I can fix it.
01:25:17
◼
►
And then they just sort of sit there and then once every six months or so,
01:25:20
◼
►
I'll go in and delete all but the last 10 or 15 and then they queue up again. For stuff
01:25:27
◼
►
that I feel like isn't timely particularly, I will keep it around forever if I can. And
01:25:33
◼
►
that is largely because of two things. One is I do retrospectives every year and then
01:25:38
◼
►
for various anniversary numbers for shows like The Incomparable where people will say
01:25:44
◼
►
"oh let's play a clip from that one" and sometimes I'll go back to the original and pull the
01:25:48
◼
►
the clip out, sometimes I can actually clear out some of the noise around it because we're
01:25:52
◼
►
trying to call out a very specific thing. And so once a year I will often do that. I
01:25:56
◼
►
will go back to the original file and make some new clips and do that. And the other
01:26:00
◼
►
thing is every now and then there's some episode that becomes wildly popular and I'm surprised
01:26:06
◼
►
by it and technology has advanced, time has moved along, and I just recently did that
01:26:11
◼
►
with our holiday music episode of The Incomparable. I went back to the original Logic Files and
01:26:16
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two years old or something like that, I actually pulled out the ads, the old ads, and I put
01:26:24
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the bonus stuff on at the end of the regular episode, and I actually stereo panned the
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tracks a little bit, and I made a new high bitrate stereo MP3 mix of that episode and
01:26:36
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dropped it, because people say they listen to it every year. And I thought, you know
01:26:40
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what, I'm gonna dress that one up, and I'm gonna do that. And I've done that with some
01:26:43
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of the total party kill episodes I'll do that where I will go back to the master file and
01:26:50
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put all the heads and ends of them together so that they are just continuous and there's
01:26:56
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like a big audiobook file of like 18 hours of that entire story and I'll do that too.
01:27:01
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So there are times when I go back but it's for those, it's for something where people
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are like "oh I really like that episode from two years ago where this thing happened" and
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like oh really like I did that with the Star Wars episodes we did too where you
01:27:15
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know time had moved along the bit rates that I had I had saved out the mp3s were
01:27:18
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really low and and I split them into you know into two parts but now I can
01:27:22
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release a full version of it with all the breaks taken out so I do I do
01:27:27
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actually do it enough that I want to keep those around as long as I can.
01:27:31
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Craig asked Myke are you installing a smart thermostat in your new home I am
01:27:36
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not. My house is powered completely by electricity. We do not have any gas heating of any kind.
01:27:46
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So all of my radiators, you just turn them on on the wall. And there we have no central
01:27:52
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heating system. So you just turn on the radiators that you want. We actually do have this really
01:27:57
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cool Dyson hot cool fan thing, which we've been using a lot because it's just really
01:28:04
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awesome. Yeah, so I don't think that there are any systems that we could use or there
01:28:12
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might be one where like, I don't know, you get all new radiators and they're all kind
01:28:16
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of connected or something.
01:28:17
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- We're gonna hear about how there are smart radiator things where you put on the things
01:28:22
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and they can control them all and all that.
01:28:24
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- Yeah, that's true. But we don't have radiators like that.
01:28:27
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- You have to adjust the heat individually in every single room.
01:28:32
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Interesting. But like we don't have the radiators that have those things that you twist. It's
01:28:39
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like a little knob that you turn. We could probably get new radiators that maybe have
01:28:42
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some school central control unit by Wi-Fi. I'm sure that they exist. Maybe. Actually,
01:28:47
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I'm not sure. Maybe they exist. I don't know. We might look for those at some point. But
01:28:52
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frankly, this house is super well insulated. Like, it's cold now in London. Not super cold,
01:28:58
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but it's cold enough. Cold enough where you'd want heating. I've not had any heating on
01:29:02
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today and totally fine. They totally make smart radiator things that replace the
01:29:06
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that replace your little knob and it turns the knob automatically and it
01:29:10
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senses the temperature. No no no I know that but we don't have radiators like
01:29:14
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that. Like what do you okay so what do you have? I know what you mean about the
01:29:18
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knob like the thing that you twist it's like a big dial thing the radiators that
01:29:22
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we have have this tiny little thing that you turn on the on the side that they're
01:29:27
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not like the radiators that you're used to seeing. It's not a twist it's a turn
01:29:30
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I'm not used to seeing radiators at all. I don't understand radiators at all.
01:29:33
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I know what you're talking about.
01:29:35
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So it's a turn and not a twist? I don't know what the difference is there.
01:29:38
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Right, I know, but what I'm saying is what you're telling me I know exists,
01:29:43
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it does not work on my radiator.
01:29:45
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Right, like the thing that you're referencing, that is what goes on gas,
01:29:49
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like central heating stuff, like where you have this big dial that you turn like left and right.
01:29:55
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That is not like how ours work.
01:29:57
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And I wish I could give you some kind of thing right now.
01:30:01
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I can't, there's no picture.
01:30:02
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But trust me, I've looked into some of this from a base level,
01:30:06
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and those things tend to work with gas radiators.
01:30:09
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But we don't have that type of radiator.
01:30:11
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Anyway, so no.
01:30:14
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Wow, that's a radiator tragedy.
01:30:16
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Again, but it would be a concern if I felt like we needed it.
01:30:22
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And frankly, we don't like we turn the big radiator on in the in the in the in the living room
01:30:29
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Um, and that will heat the living room the kitchen and pretty much the hallway
01:30:34
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If it's on and then we have our little dyson thing in the bedroom, which is way more advanced
01:30:40
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Than any radiator would be uh, and we put that on when we sleep and we're all good
01:30:45
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So okay, maybe at one point one day we might change it all but we have no intention of doing that right now
01:30:51
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And yeah, I know the products that you're referring to, like I think, is it Elgato or
01:30:57
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someone like that? There's a company that makes the Eve thermostat.
01:31:02
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Yeah, there's Todo, which is the smart radiator thermostat, and there's a Netatmo
01:31:09
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smart radiator valve.
01:31:11
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Netatmo, right? That's the thing I'm thinking of. That's not what our things look like. So
01:31:16
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like you turn it left to right, that's not what our temperature control looks like on our radiators.
01:31:21
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Because I think that's what they're doing is it's just allowing the hot air to flow in or not,
01:31:25
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or the hot water to flow in or not flow in from the central boiler.
01:31:29
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Yeah, but we don't have water going to us, right?
01:31:32
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Okay, yours are just electric heaters on the wall.
01:31:34
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Yeah, yes, that is the best way to blow it.
01:31:36
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Like the one that I've got, I've got an oil radiator here on the floor that is my
01:31:42
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space heater for this room, and it's electric. So that's what it is. You don't have water
01:31:50
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from a central boiler moving to all your radiators.
01:31:53
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Yeah, and we don't fill it up with oil either.
01:31:55
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It's like they're just basically two electric heaters.
01:31:58
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So like they heat up filaments inside.
01:32:00
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I don't fill this up with oil.
01:32:01
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It's filled with oil.
01:32:02
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It comes filled with oil and stays filled with oil.
01:32:04
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The oil is just the transfer medium.
01:32:05
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It's not the...
01:32:06
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It doesn't burn.
01:32:07
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It just gets hot and stays warm.
01:32:09
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I think they're kind of just like toasters for us.
01:32:12
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Yeah, basically.
01:32:13
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You've got a wall toaster.
01:32:15
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So yeah, that's it, right?
01:32:16
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like the the the existing stuff that I've seen doesn't control what we have. I have not looked
01:32:22
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into electric radiator technology enough to know if there's like a radiator system you could replace
01:32:28
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but we just don't really have the desire to go down that route right now because it's going to
01:32:33
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be expensive and frankly we're good. So that's a really long answer to that question and uh finally
01:32:41
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today this is a long question and I don't know how long the answer will be but Jmush asked
01:32:45
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Jason, you have mentioned how your mother now uses her iPad as her main computer.
01:32:51
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In a transition from taking her from a Mac to an iPod, how did you manage documents,
01:32:57
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iTunes library, photo library, etc? My retired aunt has a 9.7 inch iPad Pro and a dying 2006 Mac,
01:33:04
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which we want to get out the door and not replace, so I'm trying to figure how to
01:33:07
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advise her towards an iPad only life. This is a work in progress for me. My mother
01:33:13
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doesn't have documents. She also doesn't have an iTunes library. So the photos are an issue.
01:33:18
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So there you go. You want to get rid of those. So photo library, she has, she's taken a lot of
01:33:24
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photos. I did a couple of things there. She is paying 99 cents a month or something for more
01:33:29
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iCloud storage. And the idea there is that I've got her iPad and her iPhone syncing to iCloud photo
01:33:35
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library. So she's getting to, you know, those photos are backed up somewhere. That is, that's
01:33:42
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part of it. She had a large-ish photo library on her Mac, and what I did was I synced that--I kept a backup myself, I've got it somewhere here--but I synced that with Google Photos and put Google Photos on her computer.
01:34:06
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So she can look at old pictures on Google Photos
01:34:10
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on her phone or her iPad.
01:34:14
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And I did that mostly because it was free
01:34:19
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to upload those photos to Google Photos,
01:34:21
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and it was gonna cost to increase her storage at iCloud.
01:34:25
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If I had to do it over again,
01:34:28
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I'd probably do the same thing, I might not.
01:34:29
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I might put them all in iCloud,
01:34:31
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but that's basically been my solution right now.
01:34:34
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So there you go. First delete all the documents. I guess Apple Music, iTunes in the cloud,
01:34:45
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does that iTunes in the cloud, iTunes match?
01:34:47
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Yeah, I mean, if she's got a large iTunes library and it's not just stuff bought from
01:34:54
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iTunes but it's other things, Apple Music does include iTunes match. You can also just
01:34:58
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pay for iTunes match if she's not buying new stuff so much.
01:35:01
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- Well, C++ match is cheaper, right?
01:35:02
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It's like $25 a year.
01:35:04
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- Right, and I think you could do it with,
01:35:07
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I think you could do that with Amazon too,
01:35:08
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'cause Amazon does have a matching service as well,
01:35:11
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►
'cause I pay for that just, you know,
01:35:13
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►
it's like $25 a year just to get my entire music library
01:35:16
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►
available on Holy Echo. - And/or,
01:35:18
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►
buy another iPad at some point in the future
01:35:21
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►
of 256 gigabytes of storage.
01:35:23
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Just put all the music on it.
01:35:25
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How much music should you have?
01:35:27
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- Well, that's true, you just have to get it
01:35:29
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►
to there from somewhere.
01:35:30
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►
the Mac still exists, it's dying but it's still there right?
01:35:34
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yeah but if it dies then you're out of luck so you can't, I think you need to have a cloud
01:35:38
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backup solution but I think that's the way to do it.
01:35:42
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If you want to find out show notes for this week's episode go to relay.fm/upgrades/123
01:35:48
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I want to take a moment to thank our sponsors again Encapsula, Freshbooks and Macworld and
01:35:52
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thank you for supporting this week's show and thank you as well not only for listening
01:35:56
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►
Thank you to everybody who is a member of relay FM and help support us there as well. We truly appreciate that
01:36:02
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So thank you for doing so when I find Jason online. He's over at six colors calm
01:36:07
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Jason also hosts free agents liftoff and
01:36:10
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Clockwise on relay FM as well as his incredible shows over at the incomparable
01:36:16
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calm where you can find many all the pop culture shows all the great shows all the great pop culture shows for your
01:36:23
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►
Delight over there Jason is on Twitter is at Jason LJ s and e double L. I am at I Myke I am y ke
01:36:29
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There's again. Thanks for listening. We'll be back next time until then say goodbye mr. Snow. Bye everybody