128: Is It Any Weirder than Dashboard?
00:00:08
◼
►
From Relay FM, this is Upgrade, episode 128.
00:00:12
◼
►
Today's show is brought to you by Freshbooks, Blue Apron, and Encapsula.
00:00:16
◼
►
My name is Myke Hurley.
00:00:17
◼
►
I am joined by Mr. Jason Snell.
00:00:19
◼
►
Hello, Mr. Jason Snell.
00:00:20
◼
►
Hello, this is episode 128.
00:00:23
◼
►
So shout out to the original Mac, which had 128K.
00:00:27
◼
►
Congratulations, Macintosh.
00:00:29
◼
►
Congratulations.
00:00:30
◼
►
Congratulations.
00:00:31
◼
►
Let's go straight from the Mac 128 into iPad follow-up.
00:00:39
◼
►
We got a ton of iPad follow-up.
00:00:40
◼
►
As was foreseen, I think.
00:00:42
◼
►
But I will say that on the whole, the follow-up was very considered and thoughtful, and I
00:00:49
◼
►
was very happy with it.
00:00:51
◼
►
Like it was all good.
00:00:52
◼
►
There was a lot of really interesting thoughts that came from people.
00:00:54
◼
►
There wasn't really any of anybody saying to me, "You're crazy!"
00:00:58
◼
►
I think that people took in the argument that I was putting out.
00:01:02
◼
►
So I've got some snippets that I would like to go through, some interesting tidbits and
00:01:07
◼
►
some stuff that I hadn't considered because I didn't really know about.
00:01:10
◼
►
So I think we'll start off though with as is something that happens quite frequently
00:01:16
◼
►
We record something, we have a really good conversation and then it sparks some thoughts
00:01:19
◼
►
for you to write a little article.
00:01:21
◼
►
And you did, you wrote an article about the reasons to be optimistic about the iPad for
00:01:25
◼
►
Macworld in your column for Macworld.
00:01:28
◼
►
And there was just a part that I wanted to pull out of that because I think that it was
00:01:32
◼
►
an area we didn't really spend too much time on last week.
00:01:37
◼
►
And so you say to create the future of computing device that we believe that the iPad could
00:01:41
◼
►
be iOS needs better peripheral support, more sophisticated windowing or multitasking, improvements
00:01:46
◼
►
to file handling, better support for application and system automation and a whole lot more.
00:01:51
◼
►
And I think that this is well put.
00:01:54
◼
►
I think that there are a lot of caveats to this.
00:01:58
◼
►
My feeling on windowing is not windows like you see on the Mac.
00:02:04
◼
►
My feeling is new ways of doing windows, like how picture-in-picture is a window, stuff
00:02:09
◼
►
Yeah, I was actually thinking, I had a moment, one of these days I'm going to write about
00:02:11
◼
►
it, I had a moment where I was thinking about a tabbed interface for apps, where you could
00:02:17
◼
►
put different apps and different windows from apps in tabs
00:02:20
◼
►
and or a split or split sets of tabs and things like that
00:02:25
◼
►
that are not arbitrarily positioned windows on a screen
00:02:30
◼
►
maybe like we have now, but are something more than that.
00:02:34
◼
►
The right, I mean, two purposes in writing this part.
00:02:38
◼
►
One is this idea that the,
00:02:43
◼
►
this is what we're talking about about everybody
00:02:45
◼
►
kind of arguing slightly different things.
00:02:47
◼
►
I wanted this to be the acknowledgement that iOS is not all the way there, right? Because
00:02:52
◼
►
some of the arguments are like, "Come on, you can't, you know, it doesn't have this,
00:02:56
◼
►
it doesn't have that." And it's like, "Yes, it doesn't have those things." And so I wanted
00:02:59
◼
►
to say, it needs a lot more work for it to get to this. In the article, it's sort of
00:03:04
◼
►
like, what's that future? Imagine a device in the future, you know, an awesome mobile
00:03:09
◼
►
productivity device in 2025 with a big screen. What does that look like? And it's like, well,
00:03:13
◼
►
that's not that far away when you think about it. And how many iOS versions, if Apple's
00:03:17
◼
►
going to skip iPad features every other iOS version and be very slow to add them, it's
00:03:22
◼
►
not going to get there, right? So I wanted to kind of use it as a little stick to poke
00:03:27
◼
►
at Apple and say, you know, if you really believe the iPad to be this thing, you have
00:03:30
◼
►
to invest in it to get it there because there's a lot of work that Apple still needs to do.
00:03:35
◼
►
We do work on it now, right? But even those of us who do work on the iPad would not, like,
00:03:41
◼
►
great that Federico could do what he does, right? But even Federico would argue it could
00:03:46
◼
►
be a lot simpler, it could be a lot better, you know, and the onus isn't just on people
00:03:50
◼
►
like the guys who do workflow to do this, right? It's on Apple to build foundational
00:03:54
◼
►
stuff that makes the act of getting work done on the iPad something that can be done by
00:03:59
◼
►
more people without having to jump through as many hoops as maybe we have to do now.
00:04:04
◼
►
So that was my point number one, and my point number two was to say about this stuff that
00:04:10
◼
►
The one of my thoughts about the iPad in general is being a part of this is screen size and
00:04:18
◼
►
that you know part what comes with windowing and multitasking and file handling and things
00:04:23
◼
►
like that. One of the things is my belief that ultimately in 2025 we're not going to
00:04:27
◼
►
be using a device that's four inches, five inches, six inches diagonal. I just don't
00:04:31
◼
►
believe it like we'll have smartphones and they're the winners of all of this right.
00:04:36
◼
►
There's no doubt about that but I have a hard time imagining that people are going to get
00:04:40
◼
►
work done on a little screen like that. So the question is, what do you do when you want
00:04:44
◼
►
to sit down at a desk or put something in your lap and have it be a big screen that
00:04:49
◼
►
you're doing your computing stuff on? Is that a traditional PC in the year 2025? Or is that
00:04:53
◼
►
something that's sort of like your smartphone but a lot bigger, which is basically what
00:04:57
◼
►
a tablet is? And it comes back to this point, which is, you need more stuff if you're going
00:05:03
◼
►
to be that kind of device. And how does, what product gets there? How does the iPad get
00:05:09
◼
►
because computers have a lot of advantages in that regard. They do all that stuff, although
00:05:14
◼
►
they're very complex.
00:05:16
◼
►
Yeah, we carried this conversation onto Connected a little bit last week, and Federico brought
00:05:21
◼
►
up an interesting point in regards to Windows and applications and advancements of file
00:05:26
◼
►
systems and that sort of stuff, which I really thought was interesting, and it's tracking
00:05:29
◼
►
some of the way that I'm moving, which is that a lot of this stuff is moving to web
00:05:34
◼
►
apps and to web services.
00:05:37
◼
►
there are things that are becoming less and less important and I know he's kind of going along the
00:05:41
◼
►
lines of Zapier or Zapier and Workflow with this sort of stuff which is roots that I'm starting to
00:05:47
◼
►
go down as well. Like I'm realizing how you know people tend to be productive on the Mac by taking
00:05:54
◼
►
advantage of scripts right and I'm finding out that as I'm becoming more demanding of my iOS
00:06:00
◼
►
device I'm doing the same thing but using the versions that work on those
00:06:05
◼
►
devices and they are workflow and Zapier and it's very interesting like to see
00:06:09
◼
►
me going down that route because I'm tracking with what I see Mac users doing
00:06:13
◼
►
but frankly like I can understand how to build workflows and Zapier tasks I
00:06:19
◼
►
cannot understand how to use shell scripts and to use Apple script like
00:06:24
◼
►
these are things that don't track my brain but the others do and it's just
00:06:29
◼
►
interesting to see me moving down that route a little bit more as well. So there are, I
00:06:34
◼
►
agree there are definitely things that Apple need to do. I think we all know that this
00:06:37
◼
►
is one of the things, this is one of the whole reasons for my argument last week was that
00:06:42
◼
►
Apple needs to move iOS, advance iOS, and the reason they should do that is because
00:06:46
◼
►
there's so many iPads.
00:06:48
◼
►
Yeah, I think we both might even agree that the iPads biggest hindrance to growth and
00:06:55
◼
►
success as a productivity device is not the market being cool on it, especially since
00:07:00
◼
►
a lot of the feedback we got was from people who work on iPads and, you know, Apple talks
00:07:04
◼
►
a lot about their iPad enterprise deployments and things like that. But the hindrance is
00:07:10
◼
►
Apple's software commitment to iPad features because the hardware is great and there's
00:07:17
◼
►
a lot of opportunity for users, but the iOS on an iPad is not good enough. I mean, it's
00:07:25
◼
►
good enough but it could be much much better in order to reach a much broader user base.
00:07:30
◼
►
So regarding this idea, Roman wrote in to ask if we think that Apple should fork iOS
00:07:35
◼
►
and create a beefed up version, a more professional version of iOS for the iPad. And this is something
00:07:41
◼
►
I've seen many people argue, like there being an iPad OS and what that would look like.
00:07:46
◼
►
And I don't want that to happen. I think that a lot of what the iPad benefits from is that
00:07:52
◼
►
it is a shared operating system with the iPhone and I think they both benefit from each other
00:07:58
◼
►
for that. What I want to see is just more device specific features like split screen
00:08:03
◼
►
multitasking right you can only do that on the iPad and I want to see just extra things
00:08:07
◼
►
continue to be added for iOS for the iPad to take advantage of rather than Apple to
00:08:13
◼
►
kind of spin out iOS and create a new version for iPad. I don't think that is a good idea.
00:08:19
◼
►
I mean, I'm sure that with the way that these things are developed, it's kind of made that
00:08:24
◼
►
There is a version of iOS that goes onto the iPad, but it isn't positioned as such.
00:08:28
◼
►
It isn't marketed as such.
00:08:30
◼
►
I don't want to see that happen.
00:08:32
◼
►
I mean, yeah, there's a version of iOS for every single device.
00:08:35
◼
►
I think the way most of it works is that it's all just device specific.
00:08:38
◼
►
If I've got a screen of this size, then this behavior is available.
00:08:42
◼
►
And I agree with you.
00:08:43
◼
►
I think the great advantage the iPad has is that it is running the same OS as the iPhone,
00:08:49
◼
►
end. That makes every iPhone user basically a potential user of the iPad because they're
00:08:55
◼
►
comfortable with the concept. It means that every, you know, it means they can take advantage
00:09:00
◼
►
of app development and all of that. So I, yeah, I think that's, this is the way forward
00:09:03
◼
►
for the iPad is that, and if the, if these rumors that we've heard from time to time
00:09:09
◼
►
are accurate, that what Apple's going to try to do is unsync iPad changes from iPhone changes
00:09:15
◼
►
and do iOS releases in WAVES where there's a big iPhone release in the fall, it's iOS
00:09:21
◼
►
10, and then in the spring there's a big iOS release that's 10 point something, and that's
00:09:27
◼
►
got the iPad features in it because that was the spring focus, then great, right? Like
00:09:34
◼
►
great, that is what the iPad needs because I think the iPad needs features that take
00:09:38
◼
►
advantage of the screen. Although I will say a lot of the features that I complained about,
00:09:42
◼
►
Those are also—there are people doing lots of work on their phones, whether it's the
00:09:49
◼
►
big one, #michaelwasright, or whether it's the smaller one that is actually the one I
00:09:54
◼
►
like. I was going to be more insulting there, and I'm going to let it go. It's not like
00:10:01
◼
►
I don't need better file handling on my iPhone when suddenly I've got a file I need to get
00:10:05
◼
►
from one place to another, from out of a Dropbox into an app, or out of an app into the Dropbox,
00:10:10
◼
►
however I want to do it. It's not like my iPhone couldn't use those features too.
00:10:14
◼
►
A lot of these features are not screen size dependent. System
00:10:19
◼
►
automation like workflow works on the iPhone. I don't use it on the iPhone
00:10:22
◼
►
nearly as much as I do on the iPad but it benefits both. So you know maybe
00:10:28
◼
►
windowing and multitasking is a place where if you've got a 27 inch
00:10:33
◼
►
iPad let's say that's like an iMac but it's on your desk that maybe there your
00:10:38
◼
►
apps are broken out as windows, essentially, as tiles that you can float around on the
00:10:43
◼
►
screen because it's so huge that you need to use the space for that. But, you know,
00:10:49
◼
►
an iPhone would never do that. So sure, there are some, but, you know, a lot of this just,
00:10:53
◼
►
these are benefits that roll up to everybody because there are people all over the world
00:10:57
◼
►
using their iPhones, maybe not as their primary work device, although some of them are, but
00:11:02
◼
►
as a work productivity device, and it makes the iPhone better too.
00:11:05
◼
►
Yeah, I mean there are many things, there are many features that the iPad benefits from
00:11:12
◼
►
because they're made for the iPhone and I think it would be nice if there was some more
00:11:16
◼
►
that went the other way as well. You know, the iPhone benefits from some features that
00:11:19
◼
►
are primarily made for the iPad and that would be like better file management and stuff like
00:11:23
◼
►
that. Many people pointed out that iPads are cheaper than Macs and that is a potential
00:11:30
◼
►
reason for the sales numbers to be the way that they are and I agree with this. This
00:11:34
◼
►
This is 100% a reason that many people would buy an iPad over a Mac for having a device
00:11:40
◼
►
But that wasn't, my point wasn't really last week, the iPad is best because it has more
00:11:47
◼
►
Like that wasn't really the point that I was trying to make.
00:11:50
◼
►
It wasn't about like why people spend their money the way that they do, but more because
00:11:56
◼
►
they have, what should that mean?
00:12:00
◼
►
People buy iPads because they want to get a computer and it's the cheapest computer
00:12:05
◼
►
that they can buy that Apple makes.
00:12:07
◼
►
Okay, that's a thing that has happened.
00:12:10
◼
►
And they don't necessarily do it because they love iOS.
00:12:13
◼
►
But my point is because people have made those purchasing decisions, and there are that many
00:12:17
◼
►
iPads out in the world, that's why the focus I believe should be heavily on the iPad as
00:12:25
◼
►
And as you so succinctly pointed out last week, which I really loved, the iPad is Apple's
00:12:29
◼
►
second biggest computer platform.
00:12:31
◼
►
And, and although I do understand that there's going to be a change in purchase behavior
00:12:35
◼
►
for a product that has, you know, that's half the price of the other product. I, the problem
00:12:41
◼
►
I have with that is people don't buy bad products. People don't buy useless dud products because
00:12:46
◼
►
they're cheaper. If the iPad didn't have appeal, they wouldn't buy them. And yes, what they're
00:12:53
◼
►
buying is, uh, you know, maybe not the high end iPads Apple would like, but the cheaper
00:12:58
◼
►
But I feel like that argument can be taken to an extreme that is not realistic because
00:13:05
◼
►
yes the iPads are cheaper, although you know my iPad Pro costs more than the MacBook Air,
00:13:15
◼
►
but in general they're cheaper. And that was a high and a low, right? They do cross over
00:13:20
◼
►
a little bit right at the top and the bottom, but the larger point is if the iPad were useless
00:13:25
◼
►
or a dud or something like that, it wouldn't sell and they still sell twice as many, more
00:13:29
◼
►
than twice as many as the Mac. So there's something there that is lost if you just look
00:13:35
◼
►
at the revenue. I do agree with that.
00:13:37
◼
►
We had some anonymous feedback from somebody who works at a company that supports iPads
00:13:43
◼
►
in education at scale. So they have lots of customers with many, many iPads. And they
00:13:48
◼
►
made a great point that there are lots and lots and lots and lots, I think they said
00:13:53
◼
►
huge numbers of iPads in use in education. And these would typically be used for long
00:14:00
◼
►
periods of time before they were replaced. iPad 2s are pretty much the most common iPad
00:14:06
◼
►
in use in education right now with the iPad 4th gen being in second place.
00:14:10
◼
►
I know the iPad 2 sounds old but I believe Apple was still selling iPad 2s like two years
00:14:15
◼
►
ago. So, yeah, five years ago it was a perfectly
00:14:19
◼
►
The typical turnover rate in education is about five years.
00:14:24
◼
►
So these devices, these iPad 2s,
00:14:28
◼
►
they're ready to be replaced,
00:14:30
◼
►
but an issue that schools are having right now
00:14:32
◼
►
is they don't want or need the Pro devices.
00:14:35
◼
►
- And that these are more expensive
00:14:37
◼
►
and it's not what they're looking for.
00:14:38
◼
►
Like the features that the iPad Pro,
00:14:40
◼
►
the 9.7 inch iPad Pro has that make it a Pro device,
00:14:43
◼
►
make it a more expensive device,
00:14:44
◼
►
is not necessarily what schools are looking for.
00:14:46
◼
►
and that an Air 3 could help sales again,
00:14:50
◼
►
at least for the education sector.
00:14:51
◼
►
There may be, if Apple either bumped down the current Pro
00:14:55
◼
►
into that market or revamped the Air 2
00:14:58
◼
►
and to make it an Air 3, so it's kind of in line
00:15:01
◼
►
with that 499 that it used to be,
00:15:03
◼
►
this may push a lot more sales into education,
00:15:07
◼
►
which could be significant.
00:15:08
◼
►
So that's an interesting tidbit
00:15:10
◼
►
that I had not really considered.
00:15:12
◼
►
- Yeah, my son's school, they have iPad Air 1s.
00:15:16
◼
►
I believe, but they started their program last year.
00:15:19
◼
►
- There you go.
00:15:20
◼
►
Well, there you go, right?
00:15:20
◼
►
They started it last year,
00:15:21
◼
►
and that's the devices that they were going for.
00:15:24
◼
►
- John wrote in to say that for him,
00:15:27
◼
►
iOS had not been a viable option for a long time,
00:15:29
◼
►
as his company had a bring your own device program at work
00:15:32
◼
►
in which you would log in via Citrix
00:15:34
◼
►
to access your work machine.
00:15:36
◼
►
This is exactly how I used to log in when I was at the bank.
00:15:39
◼
►
All of our terminals, there wasn't actually anything on them.
00:15:43
◼
►
Every machine that was physically in the company,
00:15:45
◼
►
nothing on them, you logged in via Citrix always into a virtual terminal. Many security
00:15:52
◼
►
reasons for why something like this will be done. And when I was at home I used to log
00:15:57
◼
►
in on my MacBook Pro and it was perfectly fine to do and you had all the authentication
00:16:01
◼
►
stuff that you needed and passwords and those little dongles and all that stuff. Citrix
00:16:05
◼
►
is on the iPad and has been there for a while but trying to use your finger in place of
00:16:11
◼
►
a mouse pointer is a nightmare because you're typically using Citrix onto a Windows in your
00:16:15
◼
►
environment. So as John pointed out, there are many people who have been forced into
00:16:22
◼
►
buying desktop or laptop machines because it was the only thing they could do to fulfill
00:16:26
◼
►
this need to log into their work machine. However, John told me about something that
00:16:31
◼
►
I did not know existed and I think is incredible. In 2015, Citrix released something called
00:16:36
◼
►
the X1 mouse, which allows you to use a mouse of an iPad that is running either Citrix desktop
00:16:42
◼
►
or the Citrix applications, or go to my PC. So you connect it via Bluetooth and it moves
00:16:51
◼
►
the mouse in the virtual environment with your iPad. It's amazing. And Jon has said
00:16:59
◼
►
he now basically can move to an iPad Pro and it's like a 13 inch laptop and then when he's
00:17:04
◼
►
not using that he can use it like an iPad. And this is a massive opportunity for large
00:17:09
◼
►
corporations to move towards the iPad because they have a way to allow people to use their
00:17:14
◼
►
Windows environments and also to take benefit of all of the great things that iPads can
00:17:19
◼
►
do. I had no idea this thing existed. Naturally, the Citrix page for this is horrific. There's
00:17:25
◼
►
barely any product pages, it's just support pages to find out anything about it because
00:17:29
◼
►
it's like an enterprise thing. So it's like whatever, people are buying it. And I wanted
00:17:34
◼
►
to see if I could try and get one of these. Not easy to get, like it's not like on Amazon
00:17:38
◼
►
or anything. You have to buy it direct from Citrix. And then I can't really use it of
00:17:42
◼
►
anything because I don't have a server anywhere that I can log into. However, there are videos
00:17:45
◼
►
on it on Citrix's website and I think this is awesome. Like just as somebody who worked
00:17:50
◼
►
in this type of environment, I would have used this like for sure. I would have bought
00:17:55
◼
►
one of these and then used my iPad when I was working at home. I just think this is
00:17:59
◼
►
an incredible piece of equipment.
00:18:02
◼
►
Well, I think, and this is a conversation that we should probably have another time,
00:18:07
◼
►
But I think one of the things about the iPad that I heard from some people about was this
00:18:12
◼
►
whole idea of the problem with when I wrote about the Brydge keyboard, right?
00:18:17
◼
►
They're like, "Yeah, but no trackpad and you got to reach out and all that."
00:18:20
◼
►
And it's like, I don't believe that Apple is going to support like a cursor, an arrow
00:18:26
◼
►
on the screen of your iPad that you can move with a trackpad or a mouse.
00:18:31
◼
►
here, you can already 3D touch on the phone or two-finger tap on the keyboard on an iPad
00:18:38
◼
►
and get an iBeam cursor for text editing. And my feeling is, as soon as that came into
00:18:45
◼
►
existence Apple should just build in Bluetooth mouse support for iOS, and basically say,
00:18:50
◼
►
"Look, it's for text editing. It only works in that one context. It doesn't work anywhere
00:18:54
◼
►
else." Or apps can support it, like the Citrix app. And just basically say, "Any Bluetooth
00:18:58
◼
►
pointing device will work with iOS, but it'll only work in the context of text editing or
00:19:02
◼
►
specific apps. There's no cursor per se. And that would be, would most people use it? No,
00:19:08
◼
►
but it would have great edge case uses like this. And so why not? I would love to, I would
00:19:13
◼
►
love it if the makers of Bluetooth and smart connector keyboard shell things could include
00:19:20
◼
►
a track pad just for text editing. I would love that. That would be awesome.
00:19:24
◼
►
Yeah, I don't know about, I mean I can see that. It's just not a use case that I have
00:19:30
◼
►
Well, yeah, I know, it's not your thing, but my argument is basically if I can put two
00:19:34
◼
►
fingers down on my keyboard to move a cursor around on screen and edit text, emulating
00:19:40
◼
►
a trackpad, at that point you might as well just let me use the Magic Trackpad if I'm
00:19:46
◼
►
sitting somewhere at a table. Right? I mean, why not? Why not let me do that?
00:19:51
◼
►
I was yeah okay I just think this is a this is something that's interesting
00:19:56
◼
►
right and obviously Apple is weird pushing into the yeah it's very weird
00:20:01
◼
►
Apple is pushing into corporate IT right like IBM and all that stuff and they're
00:20:04
◼
►
really pushing iPads into that and this will be a product that can help big
00:20:08
◼
►
companies move to a more iPad environment right what if what if
00:20:12
◼
►
Citrix didn't need to make its own mouse right yeah what if what if anybody who
00:20:18
◼
►
is doing a virtual terminal like this. And this also goes for your various VNC clients
00:20:24
◼
►
and things like screens, where you could say, "Well, if you're in screens, now you're driving
00:20:29
◼
►
a Mac from your iPad. If you've got a Bluetooth pointing device connected, it'll move the
00:20:35
◼
►
pointing device on the screen." Again, that's not a super mainstream use case, but it would
00:20:40
◼
►
help out a lot of people, especially in work environments, business and enterprise.
00:20:47
◼
►
And in some hopeful good news, we received some anonymous feedback from somebody who
00:20:50
◼
►
works at an Apple authorized reseller.
00:20:53
◼
►
And they told us that they have not been able to order any new iPads for about two months.
00:20:58
◼
►
So the stock that they are ordering keeps getting pushed back.
00:21:02
◼
►
So it'll be like, oh, it's going to come on this date that date comes, it's like, oh,
00:21:04
◼
►
it's going to come on this date.
00:21:06
◼
►
This reseller is not in the US or Europe.
00:21:09
◼
►
So they said they tend to see these shortages first, even though other places around the
00:21:13
◼
►
the world will still have stock of the devices because Apple kind of they will stock their
00:21:18
◼
►
bigger markets more, right? So they have stuff in the US, they have stuff in Europe.
00:21:22
◼
►
But it's a sign of the channel potentially draining.
00:21:25
◼
►
Yeah, which they said tends to mean new device, new hardware. So I hope that that means that
00:21:34
◼
►
and there's going to be new iPads soon.
00:21:36
◼
►
I wonder if this is connected to something Tim Cook said on the call a couple weeks ago
00:21:41
◼
►
when he talked about how they had some issues meeting demand for some iPads. And there's
00:21:48
◼
►
speculation that that meant that they were iPad models, maybe it's the Air 2, maybe it's
00:21:52
◼
►
the Air, that they just assumed people would buy the Pro and people instead really did
00:22:01
◼
►
want the lower cost devices and they didn't make enough of them. And I saw this note and
00:22:05
◼
►
I thought, or the other possibility is that they have stopped making the Air 1 entirely,
00:22:11
◼
►
or maybe even the Air 2 entirely, but they've stopped making some of those older models
00:22:15
◼
►
now and are repositioning the production line and are making new models. And so, you know,
00:22:24
◼
►
they got stuck. Is it possible that they got stuck not being able to fulfill demand because
00:22:30
◼
►
they were already kind of like moving along to the next model. I don't know. I don't know.
00:22:35
◼
►
But it's interesting to get that hint that perhaps this is, I mean it could be some weird
00:22:39
◼
►
quirk but it could also be a really early sign that there is new iPad hardware coming.
00:22:44
◼
►
We can only hope, right? Yeah, I mean there's got to be, right? Sometime,
00:22:49
◼
►
hopefully soon. Yeah, like eventually there will have to be.
00:22:53
◼
►
There will always be, yeah. All right, so the last piece, last thing
00:22:57
◼
►
I want to mention, obviously, as we mentioned ATP in our last episode, they took all of
00:23:04
◼
►
our stuff and it's in their current episode of ATP, episode 208.
00:23:09
◼
►
Somebody referred to this as like a comic book crossover event where you have to read
00:23:13
◼
►
the issues of all the different comic books to know what the story is.
00:23:17
◼
►
So because of this, as this conversation just keeps going from show to show.
00:23:22
◼
►
And everybody's saying, "Hey, Myke, Marco, get a room."
00:23:26
◼
►
are going to, later on this week, me and Marco are going to go head to head. I don't even
00:23:32
◼
►
know what exactly we're going to address, but I think maybe we're just going to shout
00:23:36
◼
►
at each other or past each other, we're not sure yet. It will probably be a Relay FM B-side,
00:23:42
◼
►
I'll put a link in the show notes if you want to go subscribe there, but if you follow me
00:23:44
◼
►
on Twitter I'll tweet about it when it goes up. So we're going to record just a little
00:23:47
◼
►
special something, which will basically, I think Marco referred to it as top two computing
00:23:53
◼
►
I will be bringing iOS and he will be bringing macOS and we're just gonna talk it out and
00:24:01
◼
►
maybe possibly try and put this thing to bed.
00:24:05
◼
►
And of course, I'll talk about it next week, I'll put a link in the show notes for next
00:24:08
◼
►
week's episode where you'll be able to go and find that.
00:24:10
◼
►
So we're just gonna bring this together and finally try and get some closure on this deal.
00:24:18
◼
►
But we'll see what happens.
00:24:20
◼
►
Maybe I can switch him to iOS, what do you think?
00:24:23
◼
►
you don't think it's going to happen? Well, I mean, he's… one of the things that made
00:24:27
◼
►
me laugh about it is, you know, iOS developers cannot switch to iOS. So, it's just not
00:24:33
◼
►
going to happen. Yeah, I wonder about that. I wonder about that.
00:24:38
◼
►
This episode is brought to you by FreshBooks. Maybe you're the type of person who works
00:24:44
◼
►
online. Maybe you're a freelancer. If you are, then you are going to be well aware of
00:24:49
◼
►
some of the struggles that it takes just on a daily basis to get your project wrapped
00:24:54
◼
►
up because you've got to prepare for that meeting or call you have later on in the afternoon
00:24:57
◼
►
tackling a mountain of paperwork, especially this time of the year as we're approaching
00:25:01
◼
►
tax time, it can be horrific to have to deal with all the mess. This life is very challenging
00:25:06
◼
►
so our friends at FreshBooks have created some software that they think will help and
00:25:11
◼
►
I will tell you as I am getting ready to send my 900th invoice with FreshBooks probably
00:25:17
◼
►
next week, it has made my life a lot easier over the last couple of years as we have built
00:25:23
◼
►
this business because they have all of the tools that we need and I'm sure you're going
00:25:28
◼
►
to need to just make sure that your invoicing and all of your accounting is taken care of.
00:25:33
◼
►
The growth of the internet has meant that there are so many opportunities that there
00:25:36
◼
►
were never before and our invoicing software kind of has to reflect that. So FreshBooks
00:25:41
◼
►
redesigned everything from the ground up to work exactly the way that people do who are
00:25:45
◼
►
online, you'll be able to be more productive, get organised and also being paid quickly.
00:25:50
◼
►
It's super easy to use, packed full of features. You can log in and get some invoices sent
00:25:54
◼
►
out in just 30 seconds. Everything's saved in there, right, so you're able to pull up
00:25:58
◼
►
previous entries really easily and get everything pre-filled in. You can see when people have
00:26:03
◼
►
looked at your invoices, you can see when they've printed your invoices, so you can
00:26:06
◼
►
be like, "Oh, okay, it's in the finance queue now," which is a really useful thing. So you
00:26:10
◼
►
don't have to send chasers because you know people are looking at it. Freshworks has an
00:26:14
◼
►
all new notification system as well. So every time you log in, you're going to see what's
00:26:19
◼
►
changed with your business and what needs your attention. So you have this little assistant
00:26:22
◼
►
pops up and says, hey, these three are outstanding. This person took to your invoice. Maybe you
00:26:26
◼
►
need to deal with this. All of these new features are coupled with a beautiful redesign focusing
00:26:31
◼
►
on simplicity and clarity. FreshBooks is offering a 30 day unrestricted free trial to listeners
00:26:36
◼
►
of this show. Just go to freshbooks.com/upgrade and enter upgrade in the how did you hear
00:26:41
◼
►
about section so they know that you came to them from this very show. Thank you so much
00:26:46
◼
►
to FreshBooks for their support of Upgrade and Relay FM. So we didn't get any time to
00:26:53
◼
►
talk about this hybrid Mac between the ARM and Intel chips. This is something that Mark
00:27:00
◼
►
Gorman spoke about a couple of weeks ago. Can you give a refresh?
00:27:04
◼
►
Yeah we bumped this story last week because we talked for so long that we didn't, we were
00:27:08
◼
►
we're done. And so we are going to talk about a little late. Mark Gurman wrote a story at
00:27:14
◼
►
Bloomberg where he works about Apple developing a new Mac that involves ARM, but not in the
00:27:24
◼
►
way that sort of the conventional wisdom had described it, which is Mac's running ARM,
00:27:31
◼
►
like ARM processor, an A-series processor like in the iPhone or the iPad with a version
00:27:35
◼
►
of Mac OS on it that is compiled for ARM, uses the ARM instruction set instead of the
00:27:39
◼
►
Intel instruction set and runs on that. That's not what he reported. What he ended up reporting,
00:27:44
◼
►
although the initial headline basically suggested that and then they had to change the headline
00:27:48
◼
►
because I think the person who wrote the headline kind of didn't understand or read the article,
00:27:52
◼
►
which is bad, but they fixed it. And it's interesting though because this is the, and
00:27:57
◼
►
the way I refer to it is it's the coming of the hybrid Mac. It's the idea that, in fact,
00:28:01
◼
►
The hybrid Mac is already here in a way because the touch bar, right, the touch bar on the
00:28:06
◼
►
MacBook Pro is running a version of watchOS, a version of iOS, a couple of levels down,
00:28:14
◼
►
and it's got the touch bar, touch ID, and the webcam are all running through there.
00:28:22
◼
►
And the rest of it's an Intel Mac, right, but those two parts of the system talk to
00:28:29
◼
►
And Germin's report suggests that that's actually the big clue about where Apple is taking the
00:28:35
◼
►
Mac in the future, which is not just compiling Mac OS for ARM, but instead moving functionality
00:28:44
◼
►
to ARM or adding functionality on more capable ARM processors that run side-by-side with
00:28:52
◼
►
the Intel processor.
00:28:54
◼
►
So it's a really interesting idea that you would have an Apple-designed chip that would
00:29:00
◼
►
be running alongside the Intel chip to do who knows what.
00:29:04
◼
►
He suggests some sleep-based functions where, you know, in laptops there's this Power Nap
00:29:10
◼
►
feature where it makes it basically Power Nap is a feature that was introduced a few
00:29:14
◼
►
years ago that makes your Mac behave more like an iPad or iPhone in the sense that when
00:29:19
◼
►
got it closed, when you've got it asleep, it can still be like doing work in the background.
00:29:25
◼
►
Because your iPhone and iPad do that, right? When your iPad is locked or your iPhone is
00:29:28
◼
►
locked, it's not like they aren't able to check your email and stuff so that it's there
00:29:33
◼
►
when you--or receive push notifications, right? But it used to be that Macs, when they were
00:29:38
◼
►
asleep, they were dead, right? They didn't do anything. And with these features, they've
00:29:44
◼
►
been able to do that. So Germin's report is, well, what if those got offloaded instead
00:29:49
◼
►
to this ARM chip? They would be much more power efficient. And that's almost like a
00:29:54
◼
►
beachhead of like, what features can we transfer either while they're in use or while your
00:30:01
◼
►
computer is asleep? And the net result, I think, is interesting because what other computer
00:30:08
◼
►
like this makes Apple capable of making a computer that's unlike any other computer
00:30:13
◼
►
out there in terms of features because they get to use Intel like it's a stock Intel PC
00:30:20
◼
►
but add this Apple chip that makes it different from any Intel PC because no other Intel PC
00:30:26
◼
►
has the ability to run this ARM hybrid thing. So that's the idea.
00:30:35
◼
►
So as Goman pointed out, it's running the stuff that we see in the new MacBook Pro,
00:30:41
◼
►
we see that already, like the touch bar, the touch ID, and apparently the camera as well,
00:30:46
◼
►
right? They're powered by this chip, which is called the T1. Outside of PowerNAP, what
00:30:52
◼
►
other things could conceivably be run by a second chip in this? Like, because, I mean,
00:30:59
◼
►
when I first saw this article, I was like, "Oh, this seems exciting," but PowerNAP wasn't
00:31:05
◼
►
that exciting to me. It's very low level and okay, it may get better battery life, which
00:31:10
◼
►
is awesome. Well, that's it, right? It's not "Yay, power nap arm," right? The answer would
00:31:16
◼
►
be, "What if your battery lasts that much longer?" What if your computer is able to,
00:31:24
◼
►
while you're sitting there, just go to sleep, and it looks like it's still running, but
00:31:28
◼
►
it's asleep? There are potential uses here that are more like it allows them to eke out
00:31:35
◼
►
much better battery life. But I don't know. I mean, this is the real question, is what
00:31:40
◼
►
else can go into this. I had a few people say to me, "Well, one thing you could do is
00:31:45
◼
►
you could run iOS apps."
00:31:47
◼
►
Yeah, I thought about that and I wonder what you thought about that because, I mean, it
00:31:52
◼
►
would make it easier to do it, right?
00:31:54
◼
►
Look, I've been a supporter of the idea of running iOS apps on Macs for a long time now
00:31:59
◼
►
and I know that it would be weird but I think the idea is, you know, is it any weirder than
00:32:05
◼
►
dashboard. I mean, dashboard was essentially a separate platform of apps. There were web
00:32:13
◼
►
apps, JavaScript apps, but that was a separate platform and they ran in a separate layer,
00:32:18
◼
►
although there were weird ways you could get it to appear in the one layer. And so, you
00:32:23
◼
►
know, could you not do that? I'm not sure Apple likes that from a bunch of strategy
00:32:28
◼
►
levels, but it's something that you could do. It could be for developers that they have
00:32:34
◼
►
the ability to run ARM code instead of compiling for Intel and running it there. I don't know.
00:32:40
◼
►
And the real question is what else could you offload there for security reasons and for
00:32:45
◼
►
performance reasons? Could there be other stuff that runs, you know, if the ARM chip
00:32:50
◼
►
is available that it runs on the ARM chip and then other stuff runs on the Intel chip.
00:32:55
◼
►
It's like an extra set of items. I don't know, right? But I'm intrigued by the idea that
00:33:03
◼
►
it's at a fairly low level. This isn't necessarily like, "Oh, well, you have two processors and
00:33:08
◼
►
sometimes you're in ARM mode and sometimes you're in Intel mode." That it's more like,
00:33:12
◼
►
at a very base level in the system, certain devices can take advantage of this chip being
00:33:16
◼
►
there in order to be much more efficient in some way, and as a result, Apple's laptops
00:33:21
◼
►
are more impressive than they would have been otherwise, and more different from the competition.
00:33:28
◼
►
Cuz I assume it would be pretty difficult to run the code kind of on, you know, switching
00:33:36
◼
►
between one or the other. Like you'd have to decode for whatever's gonna be written,
00:33:39
◼
►
gonna run on ARM but have to be rewritten for ARM, right? Because I'm sure that if you
00:33:44
◼
►
were doing emulation you'd only burn through any battery savings or efficiencies you're
00:33:48
◼
►
gonna be keeping.
00:33:49
◼
►
Yeah, it's, it's, it's a weird, it's a weird story and it may be that this is, as David
00:33:55
◼
►
Shab in the chat room points out not that much in the way of news because, you know,
00:34:00
◼
►
everything that's embedded, including dongles, have arm chips in them and that this is a
00:34:07
◼
►
detail that Gurman got that has potentially been blown out of proportion. But the idea
00:34:12
◼
►
here, is it news, for example, to say, "Well, you know that arm chip that runs the Touch
00:34:16
◼
►
Bar. Well, the next generation MacBook Pro, it'll do a little bit more." I mean, that
00:34:21
◼
►
not be a big deal. That may just be like, well, yeah, of course. If you've got—I would
00:34:25
◼
►
imagine that Apple's designers are saying, and their engineers are saying, once we've
00:34:30
◼
►
got an ARM processor, we can make that whatever we want. We're experts at that. Once we've
00:34:34
◼
►
got it inside of MacBook Pro, what could we do? What could we do that nobody's thought
00:34:39
◼
►
about because they've only been using the Intel chip? And now we've got an Intel PC
00:34:44
◼
►
that also has this potentially as powerful as we want it to be ARM processor running
00:34:48
◼
►
a different operating system if we want with security features and all sorts of things
00:34:53
◼
►
like that, what would that be? I don't know, and it may not be that big a deal. In the
00:34:58
◼
►
end it may just be they'll quote better battery life, or it'll be a big deal for developers
00:35:04
◼
►
because they'll need to write some ARM extensions for their apps in order for them to be the
00:35:08
◼
►
most awesome on MacBook Pro, but nobody else cares. That part I don't know. But the back
00:35:16
◼
►
of my mind, the thing that gets me about this is that this, I wonder if this is Apple's
00:35:24
◼
►
take on what the future of the Mac is, which is not to say we have so much prowess in making
00:35:32
◼
►
mobile devices and building ARM processors and doing touchscreen interfaces that we're
00:35:37
◼
►
going to just keep pushing the Mac until it's an iPad, right? It's not that. Instead, it's
00:35:41
◼
►
saying let's take, as they've been doing the last few years, let's take everything we learned
00:35:46
◼
►
from the iPad and the iPhone and use that to give our computers, our Macs,
00:35:52
◼
►
advantages that they wouldn't otherwise have because we spend so much time on
00:35:58
◼
►
on this right down in this case right down to the hardware right down to the
00:36:02
◼
►
existence of another parallel operating system that they can embed in an input
00:36:06
◼
►
device in a computer right and that that is why I think this is interesting
00:36:11
◼
►
because that is Apple--that seems to be Apple's playbook with the Mac and it
00:36:17
◼
►
gets the Mac to an interesting place because like I said it makes the Mac
00:36:22
◼
►
unique in that it's not, you know, it's not an Intel PC anymore. It's an Intel
00:36:31
◼
►
Plus Apple custom PC that is different in some ways. Now can that
00:36:37
◼
►
differentiation be enough? Is that enough to make any difference? Who knows? Who knows
00:36:42
◼
►
if anybody actually cares or if it's a distinction without a difference. But it feels right to me
00:36:49
◼
►
that that is, that feels consistent with Apple's approach with the Mac over the last few years,
00:36:53
◼
►
that they would take it to this level where it's like, we're not going to undo what the Mac is,
00:36:57
◼
►
but we're going to use all of the stuff that we learned from the iPhone and the iPad and pour it
00:37:02
◼
►
into the Mac so that the Mac becomes more than it is now, not like less and, you know,
00:37:07
◼
►
more like an iPad.
00:37:08
◼
►
So let's play this out in the route that the article on Bloomberg seems to suggest that
00:37:15
◼
►
this is, or hint at, that this is like Apple is working on the underpinnings of Mac OS
00:37:20
◼
►
and starting to move a lot of that to ARM, right, to make it more efficient. If that
00:37:24
◼
►
is the case, and they are starting with stuff like low-level stuff like PowerNap and, you
00:37:29
◼
►
they're going to continue to move through until they're able to run a lot of code on Arm to make
00:37:34
◼
►
it more and more efficient and over time they move more and more and more and more over to Arm chips.
00:37:37
◼
►
What is the end game here? Do you think that this is the beginning of a move towards a Mac that runs
00:37:47
◼
►
entirely on Arm processors or is it unlikely that in the future of the Mac existing, you know,
00:37:55
◼
►
You know, imagine it's 20 years from now, right?
00:37:57
◼
►
Until the Mac is replaced, or 30 or 50 years even.
00:38:01
◼
►
Let's keep pushing this out.
00:38:02
◼
►
I'm not saying that it's happening, please.
00:38:04
◼
►
- A thousand years.
00:38:05
◼
►
- Please, I'm not saying it's happening.
00:38:06
◼
►
I'm just, this is a theoretical argument.
00:38:09
◼
►
- On an infinite timescale, yeah.
00:38:10
◼
►
- Would there be advancements in ARM technology
00:38:14
◼
►
to eclipse from a power perspective
00:38:16
◼
►
what Intel is able to do at the same rate?
00:38:18
◼
►
'Cause that's the issue right now, right?
00:38:19
◼
►
Is that Intel chips are far more powerful than ARM chips.
00:38:24
◼
►
- Yeah, this is the question.
00:38:28
◼
►
I know, I think a lot of these arguments get mixed up
00:38:32
◼
►
and you heard it too, the most recent ATP,
00:38:36
◼
►
they talked a little bit about this other thing
00:38:38
◼
►
that was posted on like Reddit or something
00:38:40
◼
►
that was, or Slashdot that was somebody saying,
00:38:42
◼
►
"Oh, I've seen ARM Macs at Apple and their prototypes
00:38:46
◼
►
"and they're totally locked down and it's App Store only
00:38:49
◼
►
"and there's no terminal and they're like iPads
00:38:51
◼
►
"except they're Macs."
00:38:53
◼
►
And there's just a lot of stuff being conflated here,
00:38:55
◼
►
which is one that ARM Macs would be,
00:39:00
◼
►
there's ARM in a Mac is not the same as ARM Macs.
00:39:02
◼
►
And another one is that an ARM Mac would be an iPad,
00:39:05
◼
►
you know, would be totally locked down
00:39:07
◼
►
and they would change all of the security model
00:39:09
◼
►
that they built up over the last few years,
00:39:11
◼
►
like Gatekeeper and signed apps and things like that,
00:39:14
◼
►
which I think are totally separate issues.
00:39:16
◼
►
It could be, but the existence of an ARM Mac
00:39:18
◼
►
does not force that to happen.
00:39:22
◼
►
So there's all of that. I think in this case, the two parallel tracks are Intel Plus ARM and ARM.
00:39:32
◼
►
And I'm sure that Apple is compiling macOS for ARM and running computers, running ARM chips
00:39:42
◼
►
in their labs, just as they ran Intel for years as a hedge against the failure of PowerPC,
00:39:51
◼
►
which is kind of what happened. Power PC let them down, Intel was blowing Power PC's socks
00:39:56
◼
►
off, and they made a switch. So I'm sure they're doing it now, and I'm sure there are conversations
00:40:01
◼
►
inside Apple that are very much, "What kind of ARM chip could we build for a Mac, and
00:40:10
◼
►
what would that get us?" And then there are also conversations about, "Would we be willing
00:40:15
◼
►
to have different chips on different devices in the Mac line, you know, in other words,
00:40:21
◼
►
you know, your laptops are ARM and your desktops aren't, or your MacBook is ARM, but the rest
00:40:27
◼
►
of them aren't. I'm sure they're having all those conversations, right? I feel like in
00:40:33
◼
►
parallel there's this other track, or the outcome of that conversation was, "Nah, you
00:40:39
◼
►
know we're just not there.
00:40:42
◼
►
We don't want to try and compete with Intel at the high end.
00:40:46
◼
►
It's easier to just let Intel build those chips.
00:40:48
◼
►
Let's focus on making our iPhone and iPad chips the best we can
00:40:51
◼
►
and let's not worry about it.
00:40:53
◼
►
But let's take this other hybrid approach.
00:40:57
◼
►
So it may be that they're connected in that way.
00:40:59
◼
►
It may not be.
00:41:01
◼
►
That it's more like the time is not right.
00:41:03
◼
►
Maybe the time will be right later, but it's not right yet.
00:41:05
◼
►
But in the meantime, let's not be so focused on it's either
00:41:09
◼
►
ARM or Intel that we miss an opportunity to roll all of our ARM knowledge into the Mac
00:41:15
◼
►
while keeping the Intel processor there and basically saying, "Hey, Intel, your chips
00:41:18
◼
►
are great. We're going to keep using your chips, but we're going to do some other stuff
00:41:21
◼
►
too, because that makes our computers better." I think that's where Apple is today. That's
00:41:26
◼
►
my gut feeling. Or, you know, it's a little like physics. You know, it's what we see today
00:41:33
◼
►
at Apple seems to be that that's their point of view. It's possible that behind the scenes
00:41:38
◼
►
they totally change their point of view, and we won't know for a year or two when those
00:41:42
◼
►
hardware decisions end up happening. Because remember, there's always kind of a delay.
00:41:46
◼
►
But based on today's evidence, that's what I would say, is that the Apple is keeping
00:41:54
◼
►
armor around as a possibility if Intel lets them down like PowerPC did, and if they feel
00:41:59
◼
►
like the Apple chips are going to beat Intel, they're going to make the Mac better, so why
00:42:04
◼
►
are we bothering with Intel? But Intel's a pretty sweet deal. I mean, they just, Intel
00:42:08
◼
►
does all the work and Apple buys the chips and Apple doesn't have to invest their chip
00:42:14
◼
►
designers in any part of that process because somebody else is doing it and that's pretty
00:42:20
◼
►
sweet. So the hybrid Mac I think is a sweeter deal. So that's my gut feeling is that this
00:42:25
◼
►
is not a step toward an all-arm Mac necessarily. They may yet go there but that this is more
00:42:34
◼
►
like this other path of what can we do to make Intel,
00:42:39
◼
►
it really is like Intel Plus.
00:42:42
◼
►
It's Intel's processor and we know how to do that.
00:42:45
◼
►
And then we add features on with our processor
00:42:47
◼
►
and our operating system that is running on that processor,
00:42:51
◼
►
even if it's not technically macOS at that point.
00:42:54
◼
►
And that's what they're,
00:42:55
◼
►
that seems to be what they're doing.
00:42:56
◼
►
So I don't think this is proof
00:42:58
◼
►
that eventually there'll be ARM Macs,
00:43:00
◼
►
like pure ARM Macs, no Intel,
00:43:03
◼
►
because I think it's on a different track.
00:43:05
◼
►
It might still happen, but I don't think this is going to be the reason it happens,
00:43:08
◼
►
if that makes sense.
00:43:09
◼
►
It would surprise me if the Mac was able to go through a transition
00:43:17
◼
►
from Intel to ARM as successfully as it went from PowerPC to Intel.
00:43:21
◼
►
I would be surprised if that happened.
00:43:26
◼
►
It just seems like it would be a lot to ask of the community.
00:43:33
◼
►
Well, that's, that's, I mean, I hate to say it, but, um, the number one reason I
00:43:37
◼
►
said this, um, I don't hate to say it that much. I said it on this podcast. I
00:43:40
◼
►
said in that Mac world article, I wrote about it too, but I think the number one
00:43:43
◼
►
argument against Apple doing, doing a trip transition, a full on chip transition
00:43:46
◼
►
for the Mac is that it's a lot of work. And, um, does Apple want to do that work?
00:43:52
◼
►
Does Apple want to put developers through that work? Doesn't Apple, I still believe
00:43:56
◼
►
Apple sees the power of the Mac being it, that it is 30 years old and it has an
00:44:02
◼
►
installed base and people like the Mac and they like what the Mac is. This is its benefit as a
00:44:07
◼
►
platform. Yeah, yeah, so undercutting it by making it less stable and weird and new at a point when
00:44:12
◼
►
people could just go to Windows or go to iPad, go to iOS, but just go away from the Mac. To make a
00:44:19
◼
►
weird Mac, even if it wasn't limited in all the ways that that one rumor slash speculation post
00:44:25
◼
►
was, even if it was just a Mac on ARM, going through a chip transition it's like it's a lot
00:44:30
◼
►
of work, it's not that they couldn't do it, but would they do it? And my feeling is they
00:44:34
◼
►
wouldn't. My feeling is that Apple has decided the way forward for the Mac is not to spend
00:44:42
◼
►
effort on that, it's instead to spend effort on these kind of hybrid, sprinkling in hybrid
00:44:47
◼
►
features that push the Mac to be, in some ways it's sort of like Apple is setting expectations
00:44:54
◼
►
with iOS, right, like iOS devices, this goes back to PowerNap actually, iOS devices don't
00:45:01
◼
►
behave like computers and they create expectations in users for how a device behaves, and then
00:45:09
◼
►
the computers don't behave like that, and the users who might have been perfectly fine
00:45:13
◼
►
before are now like, "Why doesn't it do this?" right, "Why is my email not there when I open
00:45:17
◼
►
my computer, it's there when I open my iPad?" The answer is, "Well, it was asleep and it
00:45:21
◼
►
doesn't work like that and it's like that's not a good answer so maybe you
00:45:25
◼
►
know that's Apple's tack with the Mac at this point is what do we need to do to
00:45:29
◼
►
keep advancing the Mac so it's the Mac but without but fulfilling the
00:45:34
◼
►
expectations that our mobile devices have created for that platform that it
00:45:40
◼
►
wasn't designed to to fulfill yeah I think it could be interesting to think
00:45:50
◼
►
about like what are the things that Apple can do that are new or to change
00:45:55
◼
►
the Mac in some way by moving things to ARM right so like when they bring out
00:46:00
◼
►
the next MacBook Pro it won't matter so much that it's running the same Intel
00:46:04
◼
►
chips because it can do all these things that it couldn't do before or can get
00:46:07
◼
►
all these performance increases it couldn't do before because they're
00:46:11
◼
►
enhancing what the ARM chips can do you know and then that could be a way to
00:46:14
◼
►
continue making the Mac appealing even when Intel's missing their timeframes
00:46:19
◼
►
games, right? Right, right, exactly. Well, that's exactly it. Like, how Intel's chips
00:46:26
◼
►
are going to come when they're going to come, and everybody in the PC market's going to
00:46:29
◼
►
get them. And Apple will decide whether it's going to turn over its devices then or not.
00:46:36
◼
►
But that's Apple's decision to make, because the chips are going to come. So what can you
00:46:39
◼
►
control? And the answer is, you can add all of these other features that nobody else gets
00:46:43
◼
►
to add because they don't have, you know, they don't, short of Microsoft doing what
00:46:48
◼
►
they actually did at one point and it didn't go anywhere, but the idea of, you know, short
00:46:55
◼
►
of Microsoft saying, "Well, we've added this whole other spec now, which is this mobile
00:46:59
◼
►
OS inside and you can, and here's a chip, a low-power chip from Intel or Qualcomm that
00:47:04
◼
►
you can put in. And short of a platform-wide reaction from Microsoft on Windows for this,
00:47:13
◼
►
Apple will be able to differentiate in this way. And that's good. That's good because,
00:47:19
◼
►
you know, otherwise they're just being compared to a Dell or Lenovo laptop and they—and
00:47:26
◼
►
if Apple's a step or two behind on the Intel generations, the comparisons are difficult,
00:47:31
◼
►
right? But they're less difficult if you've got something that is a differentiator that is
00:47:37
◼
►
entirely designed by Apple. Last thing I'll ask about this, because my initial thought on this
00:47:44
◼
►
was thinking about corporate land and wondering if something like this would upset Intel and could
00:47:53
◼
►
potentially lead to problems between Intel and Apple. You know, like Intel I'm sure would prefer
00:47:59
◼
►
to sell Apple their versions of these chips because Intel try and they make they make small
00:48:04
◼
►
chips right like I don't know if there are specifically I don't know about this stuff
00:48:08
◼
►
Well they make mobile their own mobile processors yeah so I wonder if something like this could
00:48:13
◼
►
upset Intel and could cause problems in the Apple Intel relationship because Apple were like you
00:48:18
◼
►
know because they will be touting like we have these amazing chips that can do things that no
00:48:22
◼
►
other chip can do and our computers still run Intel but we need to add this other stuff because
00:48:27
◼
►
because the Intel chips are rubbish.
00:48:32
◼
►
- I just wonder about that, right?
00:48:33
◼
►
Like I wonder if that could cause stickiness
00:48:35
◼
►
between the relationship
00:48:36
◼
►
and or if anybody would really care, you know,
00:48:39
◼
►
because at least it seems that Apple is a relatively
00:48:43
◼
►
in regards to the rest of the market small customer,
00:48:46
◼
►
like for Intel, like they're a big customer,
00:48:48
◼
►
but there's something like 10% or something
00:48:50
◼
►
of the chips that they sell, I think it said
00:48:51
◼
►
in the Bloomberg article.
00:48:53
◼
►
And I just wonder if this type of thing
00:48:55
◼
►
could rock the boat in any direction.
00:48:57
◼
►
Could it make Intel step up
00:48:59
◼
►
or could it cause problems between Intel and Apple?
00:49:02
◼
►
I don't know.
00:49:02
◼
►
- Yeah, I don't know.
00:49:05
◼
►
I think from Intel's perspective,
00:49:09
◼
►
if Intel feels like it's doing a good job
00:49:12
◼
►
at fulfilling the PC market,
00:49:14
◼
►
that Apple will be a fairly satisfied customer, right?
00:49:18
◼
►
Intel's kind of competing with Apple
00:49:20
◼
►
on chip design internally at Apple,
00:49:22
◼
►
but the rest of the market,
00:49:24
◼
►
It's like, it seems unlikely that Lenovo is gonna be
00:49:27
◼
►
like tapping their watch and being like, come on Intel.
00:49:29
◼
►
Right, it seems unlikely, it's possible.
00:49:32
◼
►
So like, I feel like Intel can just sort of stick
00:49:35
◼
►
to what it knows and try to do its best.
00:49:39
◼
►
And then Apple will just have to make a decision
00:49:41
◼
►
like these guys are messing this up,
00:49:43
◼
►
we could just do this now or not.
00:49:44
◼
►
Like Intel doesn't seem as invulnerable as it used to.
00:49:47
◼
►
There was a time even like three or four years ago
00:49:50
◼
►
where people looked at Intel and were like,
00:49:52
◼
►
nobody is going to catch Intel.
00:49:54
◼
►
Intel's chip making ability is so far ahead of everyone else
00:49:58
◼
►
that they have this huge advantage.
00:50:00
◼
►
And I feel like, you know,
00:50:02
◼
►
it's, Intel's still the leader there,
00:50:04
◼
►
but people don't feel that it's quite as invulnerable
00:50:08
◼
►
And so, you know,
00:50:09
◼
►
it may also be that Apple's chip designers are like,
00:50:12
◼
►
we could do, we could totally do it.
00:50:13
◼
►
We can totally beat them.
00:50:14
◼
►
I can make a high-end iMac with an ARM chip.
00:50:16
◼
►
Let's do it, let's do it.
00:50:17
◼
►
And somebody in Apple management's like, hold on.
00:50:20
◼
►
(both laughing)
00:50:22
◼
►
Like just because we can, doesn't mean we shouldn't.
00:50:25
◼
►
- I mean, how much in life is like that, right?
00:50:27
◼
►
Which is just 'cause you can do it.
00:50:29
◼
►
I was talking to somebody about another project
00:50:31
◼
►
that I work on that everything on their website
00:50:36
◼
►
is built custom.
00:50:39
◼
►
And we're talking about doing a new version of that website.
00:50:41
◼
►
And several of us in the tech industry were like,
00:50:45
◼
►
okay, this is the point where you need to take
00:50:47
◼
►
your own in-house developers and say,
00:50:51
◼
►
yes, I know you can implement your own forum system
00:50:54
◼
►
and like every single bit of architecture for your site.
00:50:59
◼
►
Just, and this happened to Mac world too.
00:51:02
◼
►
Just because you guys are good programmers
00:51:05
◼
►
and you could build it
00:51:05
◼
►
does not mean you should build it, right?
00:51:07
◼
►
There are other things we can do.
00:51:09
◼
►
Where do we use your talent
00:51:10
◼
►
in the way that has the best net benefit?
00:51:12
◼
►
And where can we take something off the shelf?
00:51:14
◼
►
And it's not quite a perfect parallel,
00:51:17
◼
►
but it's not far off of saying,
00:51:19
◼
►
Intel's gonna hand us processors.
00:51:21
◼
►
That's like taking an open source package
00:51:23
◼
►
and deploying it on your website instead of building
00:51:26
◼
►
something that does the exact same thing,
00:51:28
◼
►
but building it in house.
00:51:29
◼
►
Like you can build it,
00:51:31
◼
►
but imagine all that time that you won't spend building it
00:51:34
◼
►
if you can just take this perfectly good thing
00:51:35
◼
►
off the shelf.
00:51:36
◼
►
Maybe it's not perfect.
00:51:37
◼
►
Maybe it's not exactly what you would do.
00:51:39
◼
►
Maybe it doesn't fulfill all of your needs,
00:51:41
◼
►
but it's free essentially, right?
00:51:44
◼
►
Because somebody else developed it
00:51:45
◼
►
and all you have to do is license it or buy it.
00:51:48
◼
►
I do think there's a parallel there. So much of life and work is about saying just because
00:51:54
◼
►
we can do it, maybe we should not. Maybe there's something else we should do instead.
00:52:02
◼
►
This week's episode is brought to you by Blue Apron, the number one recipe delivery service
00:52:06
◼
►
that has the freshest ingredients. For less than $10 a meal, Blue Apron will deliver to
00:52:11
◼
►
you seasonal recipes along with fresh, high quality ingredients to let you make delicious
00:52:15
◼
►
home cooked meals. Blue Aprons mission is to make incredible home cooking accessible
00:52:20
◼
►
to everyone whilst also supporting a more sustainable food system. They set the highest
00:52:25
◼
►
standard of quality for their ingredients whilst building their community of home chefs.
00:52:30
◼
►
Blue Aprons seafood is sourced sustainably and a standard developed in partnership with
00:52:34
◼
►
the Monterey Bay Aquarium Seafood Watch. Their beef, chicken and pork come from responsibly
00:52:39
◼
►
raised animals and their produce is sourced from farms that practice regenerative farming.
00:52:45
◼
►
So you will have that good feeling when you're making a blue apron meal that everything has
00:52:49
◼
►
come from a good place.
00:52:51
◼
►
Each blue apron meal also comes with a step by step, easy to follow recipe card and pre-portioned
00:52:55
◼
►
ingredients that can be prepared in 40 minutes or less.
00:52:58
◼
►
Now why is that important?
00:52:59
◼
►
It means that when you're getting ready to cook for the day you don't have to worry about
00:53:04
◼
►
"oh no I forgot to get garlic today" and then someone has to go to the grocery store and
00:53:08
◼
►
get, you don't need to worry about that because you get everything you need and you get just
00:53:12
◼
►
the amount that you need so you're not going to be wasting food as well.
00:53:14
◼
►
This is one of the great things about Blue Apron is that you're going to have everything
00:53:17
◼
►
you want and then as you're cooking every day or every couple of times a week you're
00:53:21
◼
►
also going to be learning some skills then you also get to keep these recipe cards and
00:53:25
◼
►
it's super easy to remake the food if you like it and I'm pretty sure that you're going
00:53:30
◼
►
You'll be able to choose meals like udon noodle soup with miso and soft boiled eggs, cheddar
00:53:35
◼
►
cheeseburgers with frizzled onions and romaine salad or maybe vegetable fried rice bowls
00:53:41
◼
►
with cauliflower, gai lan and fried eggs.
00:53:43
◼
►
These are just some of the meals that are currently available over at Blue Apron.
00:53:48
◼
►
You'll be able to choose from a variety of new recipes each week like any of those or
00:53:52
◼
►
any of the many more or you can let Blue Apron's culinary team surprise you and they make their
00:53:58
◼
►
picks for you and you're also able to kind of tailor your choices and tailor your dietary
00:54:02
◼
►
requirements it really is very cool.
00:54:04
◼
►
Blue Apron delivers to 99% of the continental US.
00:54:07
◼
►
There's no weekly commitment, you get deliveries when you want them and their freshness guarantee
00:54:11
◼
►
means that every ingredient arrives ready to cook or they'll make it right.
00:54:14
◼
►
Check out this week's menu and get three meals free with your first purchase,
00:54:18
◼
►
including free shipping by going to blueapron.com/upgrade.
00:54:23
◼
►
You'll love how good it feels and tastes to create incredible home cooked meals
00:54:26
◼
►
of Blue Apron.
00:54:27
◼
►
So go to blueapron.com/upgrade and we thank them for their support of this show
00:54:31
◼
►
and Relay FM Blue Apron, a better way to cook.
00:54:35
◼
►
All right, so
00:54:39
◼
►
Tim Cook has been doing the rounds in Europe over the past couple of weeks. He has been
00:54:45
◼
►
popping up all over the place. He's been visiting schools and he got an honorary degree in Glasgow.
00:54:53
◼
►
From James Thompson's old stomping grounds, no less.
00:54:56
◼
►
My brother as well. My brother went to the University of Glasgow. I actually have been
00:55:00
◼
►
in the room where Tim was given his honorary degree, where I went to see my brother's graduation.
00:55:06
◼
►
And he's been giving lots of quotes about certain topics and one that kind of came a
00:55:11
◼
►
little bit out of left field for me. He gave an interview to the Telegraph in which he
00:55:15
◼
►
spoke out very harshly against the idea of fake news and what fake news means. And I
00:55:22
◼
►
say it's surprising because this just doesn't necessarily feel like something that Apple
00:55:27
◼
►
has too much of an issue with. You know, I would maybe expect something more like this
00:55:32
◼
►
coming from a company like Facebook or Twitter, right? There's like a, we need to stand against
00:55:36
◼
►
this because they are kind of a place where this news gets spread and Apple
00:55:41
◼
►
maybe not so much but Tim Cook believes in this very strongly and the idea of
00:55:45
◼
►
fake news basically being news that is incorrect or you know through bad
00:55:51
◼
►
reporting or that is created to be incorrect to spread mistruths in whatever
00:55:57
◼
►
side of the political fence that you may be sitting on. So I want to read a couple
00:56:01
◼
►
of quotes from Tim he said that he believes this has to be ingrained in
00:56:06
◼
►
In schools it has to be ingrained in the public, there needs to be a massive campaign.
00:56:10
◼
►
We have to think through every demographic.
00:56:12
◼
►
We need the modern version of a public service announcement campaign.
00:56:16
◼
►
It can be done quickly if there is a will.
00:56:18
◼
►
All of us technology companies need to create some tools that help diminish the volume of
00:56:23
◼
►
The outcome of that is truthful, reliable, non-sensational, deep news outlets will win.
00:56:28
◼
►
Jason, what should Apple's role be, realistically, in trying to help stop what fake reporting
00:56:37
◼
►
is occurring, which is, you know, I don't, I can't really think of words to say that
00:56:42
◼
►
aren't gonna bring up emotions in people.
00:56:45
◼
►
- I think there are two issues here. One of the issues is, let's differentiate between,
00:56:52
◼
►
like news that is wrong because somebody well-meaning got it wrong and news that is inaccurate because
00:57:00
◼
►
it was made up or it was intentionally false. Two different issues, right? And one of them
00:57:07
◼
►
has been with us a very long time and the other one probably a little bit less. But
00:57:13
◼
►
certainly that's part of the debate here is there are, the argument is lots of stuff gets
00:57:18
◼
►
passed around on social media, especially on Facebook, that is from these websites that
00:57:24
◼
►
their whole goal is to inflame people of a particular political viewpoint. And it works
00:57:31
◼
►
on both sides of the spectrum here in the US. We've seen examples of both where the
00:57:35
◼
►
goal is create headlines that reinforce a worldview. And they're made up, but they reinforce
00:57:43
◼
►
a worldview and then you get people to share them on Facebook. And people come to those
00:57:48
◼
►
sites to view and they get page views and they make money. That's the whole purpose
00:57:53
◼
►
of it. It's generally not even intended to be. There are sites that fabricate things
00:58:00
◼
►
or that speak to reinforce a worldview that are doing it knowingly and to make money,
00:58:06
◼
►
and then there are other ones that are doing it not that they care about the politics of
00:58:10
◼
►
it, but they just want to make the money and they know that those clicks are there for
00:58:14
◼
►
the taking. So the challenge with that is how can any gateway to news and information
00:58:22
◼
►
sharing, does it want to be a gatekeeper? And if it does, how does it do that? And how
00:58:28
◼
►
does it differentiate between items that are factually incorrect and items that are opinion?
00:58:35
◼
►
And there's no such thing as a wrong opinion. There are such things as wrong facts, but
00:58:39
◼
►
everybody gets to have an opinion. You know, in other words, you can have the opinion that
00:58:45
◼
►
the earth is flat, but it's not, right? And if you say it is versus I think it is, that's
00:58:51
◼
►
a different quality. I mean, I would say your opinion is dumb if you're saying your opinion
00:58:56
◼
►
is a fact doesn't exist, but people get to have their opinions and that's an extreme
00:59:01
◼
►
example. People get to have political opinions. So one of the ways that people are talking
00:59:05
◼
►
about this is like Facebook. Can Facebook say, "This is not a trusted news source. This
00:59:09
◼
►
news source has been known to post things that are false," and like label things, not
00:59:13
◼
►
censor them in the sense of like, you know, "Oh, you posted that thing and it went straight
00:59:18
◼
►
down the memory hole," but instead like, "This is a questionable article." You know, in other
00:59:22
◼
►
words, is a, and Apple News follows into this too, right? Do you have some sort of system
00:59:28
◼
►
that is able to let people flag stories and say, "I don't think this is real," which is
00:59:33
◼
►
different from "I don't like this, this makes me feel icky," but it's like, "I don't think
00:59:37
◼
►
this is real, I think this is made up, this is provably false." Do you have people who
00:59:41
◼
►
are checking things and flagging sites and individual stories and saying these aren't
00:59:44
◼
►
real? It's a little bit like dealing with spam or something like that. If you flag a
00:59:48
◼
►
site, that site will just maybe go away, but they'll put up a duplicate of it at a different
00:59:52
◼
►
name and then you have to flag that site too. You know, there's an arms race that has to
00:59:58
◼
►
happen there. But I personally think that that is one of the jobs of these
01:00:03
◼
►
conduits of information to let their users know that this stuff is junk if
01:00:11
◼
►
it's junk, but you got to be really careful, right? Because the trick is
01:00:15
◼
►
that what you're trying to do is give people a warning that that
01:00:22
◼
►
source is not credible, but people are going to argue about what credibility is.
01:00:27
◼
►
is. Like, is Breitbart credible? Is Newsmax credible? Is Fox News credible? Like, there's
01:00:34
◼
►
a spectrum of conservative media. And, you know, I would say that at the extreme, there
01:00:40
◼
►
are a lot of stories that are posted that are just made up that are entirely fabricated.
01:00:43
◼
►
But somebody might also point to a story here and say, "Well, they're, you know, that person
01:00:47
◼
►
that they're quoting is lying or is not, you know, is not, it's shading the truth there
01:00:53
◼
►
a little bit. It's like, "Well, is that fake? Probably not. That's probably not accurate."
01:00:58
◼
►
There's the other dimension too, which is, what about a story that's wrong? And people
01:01:01
◼
►
argue about them and there are all these definitions of where we draw the line. So it's a really
01:01:07
◼
►
hard problem, but I do think somebody like Facebook needs to make an attempt to, at the
01:01:12
◼
►
very least, push the worst stuff, the stuff that is just spam, essentially. Spam in the
01:01:20
◼
►
guise of news and market and say, "This is not a trusted source." But I think in doing
01:01:28
◼
►
that, they need to be really broad about what the trusted sources are, and that's going
01:01:31
◼
►
to make people angry that their pet issue of this news source on the other side of the
01:01:39
◼
►
political spectrum is all fake and yet isn't marked as fake. And Facebook, like, "That's
01:01:45
◼
►
going to happen, but too bad, you know, right? I do think that there's a responsibility there
01:01:51
◼
►
to maybe be helpful without being, like, without picking a side.
01:01:58
◼
►
Matthew: And how far do Apple go in this? Is it just Apple News or is it more?
01:02:03
◼
►
Tim: Well, I think, I mean, I think at Apple, in terms of being a conduit, it's got to be
01:02:09
◼
►
Apple News, just like that's their thing, right? So with Apple News, if Apple News can
01:02:16
◼
►
work on this, I think the reality is like, wow, this is a tough thing for Apple to bite
01:02:20
◼
►
off on in addition to everything else versus something like Facebook. Facebook, you've
01:02:26
◼
►
got the whole social graph, people are pouring things into your feed, you don't know where
01:02:30
◼
►
they came from. I would actually argue that something like Twitter is actually a better
01:02:34
◼
►
example of a service that should probably worry about this. I think Twitter has other
01:02:38
◼
►
things to worry about than something like Apple News where it's mostly curated and from
01:02:43
◼
►
your own choices, which is a little bit different. I think where what Cook was talking about
01:02:48
◼
►
and this backs it up to something that maybe Apple could do, but it's also sort of a call
01:02:51
◼
►
to everybody, which is this, what he said, public service announcement campaign. It's
01:02:56
◼
►
like we need to educate people, especially kids because that's where most of us get our
01:03:03
◼
►
most of our education, right? But everybody to be way better consumers of information,
01:03:10
◼
►
to not see that email or that Facebook link and take it on, take it on its face. The,
01:03:18
◼
►
I think older people are actually more vulnerable here because they remember when there were
01:03:24
◼
►
gatekeepers. And so they ascribe a level of credibility to headlines that they see than
01:03:34
◼
►
I think a younger person would, because younger people know people can do anything on the
01:03:38
◼
►
internet and is it real or not. And apply some, ideally they would apply a lot of skepticism
01:03:43
◼
►
to that because really you can say anything on the internet. There's no truth detector,
01:03:47
◼
►
right? But older people, and I'm not saying like retirees, I'm saying people who are,
01:03:52
◼
►
did not come of age in the internet age and did not get those antibodies like anything
01:03:56
◼
►
on the internet could be fake. And I think most of our listeners are tech savvy enough
01:04:00
◼
►
that they probably have some of those antibodies, right? But those people, it's a real challenge
01:04:06
◼
►
trying to educate them on this issue, and I don't know if they can be. Like the idea
01:04:11
◼
►
that you can't trust, there was that story about, well, I can't remember, it was a completely
01:04:17
◼
►
false statement. And there was a woman that they were interviewing on, I think it was
01:04:22
◼
►
ABC News. And she said this false statement that had come from one of these organizations.
01:04:29
◼
►
And I think it was about the 3 million illegal immigrants who voted in the California election
01:04:35
◼
►
or something like that, which is, there's no proof of that. It didn't happen. And when
01:04:39
◼
►
they asked her, "Why do you believe that?" She says, "It was in the media." And I think
01:04:44
◼
►
a perfect example of somebody who is seeing something that reinforces her own personal
01:04:53
◼
►
beliefs and has this added benefit of being in the media and therefore that makes it okay
01:05:02
◼
►
and true. And I do think it's a huge problem for society that people are being manipulated
01:05:11
◼
►
by very clever internet people, people like us, right?
01:05:14
◼
►
I feel like a lot of this is people like us
01:05:17
◼
►
are using the technology we love
01:05:19
◼
►
and the systems we love like the internet
01:05:21
◼
►
to troll slash manipulate lots of populations of people
01:05:26
◼
►
who aren't as savvy.
01:05:28
◼
►
And this is not the first time in history
01:05:29
◼
►
that this sort of thing has happened,
01:05:30
◼
►
but it's happening today with our technology
01:05:32
◼
►
and it's our tools and it's the stuff we understand.
01:05:34
◼
►
And I think that may be where Tim Cook
01:05:36
◼
►
is really coming from is we gotta,
01:05:38
◼
►
those of us who are tech savvy
01:05:39
◼
►
need to grapple with the fact that people who are less savvy are being fed bad information.
01:05:50
◼
►
And the problem with it is they're being fed bad information that they accept because they
01:05:54
◼
►
want to feel good and it reinforces their worldview. And you know what? If you want
01:05:57
◼
►
to feel good, that's fine. Have whatever political views you have, it's fine. But this is the
01:06:04
◼
►
The road this goes down is this complete distortion where there's literally nothing connecting
01:06:10
◼
►
two sides of any issue because the facts are not agreed upon. You can't argue a point if
01:06:17
◼
►
you can't agree on the facts about the point.
01:06:20
◼
►
So Tim is kind of stepping up as the guy in charge of the biggest company in the world
01:06:25
◼
►
and he's throwing around some of the political power that comes with that in trying to effect
01:06:31
◼
►
some change, which is not the first time that he's done something like this. You know, he—Tim
01:06:34
◼
►
Cook—and it's one of the reasons that, you know, I've mentioned this in the past and
01:06:37
◼
►
I still believe it, that Apple is a more responsible company under Tim. It's kind of in its mark
01:06:44
◼
►
on the world, it is more responsible. And I think this is another example of that, where
01:06:49
◼
►
if Tim Cook really believes in something, then he molds Apple in his image. And I think
01:06:55
◼
►
mostly that is a good thing, I think.
01:06:56
◼
►
So here's my wacky idea, which will never happen but I'm going to mention it, which
01:07:00
◼
►
is either a company like Facebook should fund this, like internally, or the tech industry,
01:07:08
◼
►
especially those that have vested interests in information, should fund a Super Snopes,
01:07:16
◼
►
basically. Snopes is the fact-checking website, essentially. Create a non-profit entity that,
01:07:23
◼
►
funded tech companies that does nothing but fact check, truth detect, spam watch. Make
01:07:33
◼
►
sure that they are overseen so that what they're not doing is picking political winners and
01:07:38
◼
►
losers but are very much trying to verify information and create an open system of scoring
01:07:48
◼
►
websites and articles for truthfulness so that the Facebooks and Twitters and Apple
01:07:53
◼
►
news of the world can use that information in order to prioritize what floats to the
01:07:58
◼
►
top and to label things. I don't think it'll ever happen, but I feel like that's basically
01:08:04
◼
►
if Silicon Valley threw some money at this, I don't say that lightly because you can't
01:08:08
◼
►
throw money at things usually. There are lots of complications, but, and there would be
01:08:11
◼
►
complications here, but I feel like that would be a big step here is that nobody is really
01:08:16
◼
►
financially motivated to do this, to do truth detection. Like I said, I think maybe Facebook
01:08:23
◼
►
is the only one that is. And even there, we see Facebook's history with this sort of thing
01:08:28
◼
►
and they kind of don't want to spend money on it. Part of that is that there's some institutional
01:08:32
◼
►
arrogance that their software can figure out this stuff better than paying human beings
01:08:37
◼
►
to do legwork and other journalistic work. Facebook kind of doesn't believe in that.
01:08:44
◼
►
I don't know. I do feel like this is not a solution without some, or not a problem without
01:08:51
◼
►
some solutions, but I do feel it's a little like spam email in that it's all about mitigation,
01:08:56
◼
►
making it less terrible, not making it cured. But still, one would actually need to try
01:09:03
◼
►
to make it less terrible.
01:09:05
◼
►
And maybe Apple's going to start that. I hope so.
01:09:08
◼
►
Yeah, maybe. I don't know. I'm skeptical. I feel like this is Tim Cook sort of making
01:09:14
◼
►
a statement of belief, but I have a hard, I don't know.
01:09:19
◼
►
It did feel very non-committal. Yeah, right, like all of us technology companies
01:09:22
◼
►
need to create some tools that help them. Okay, why don't you all get together and build
01:09:26
◼
►
that organization, build that nonprofit that's funded by tech companies with a huge commitment
01:09:30
◼
►
that's going to hire a bunch of people, both technical and editorial people, to build verification
01:09:37
◼
►
tools to create a sort of like, "This is not a fake site. This is not a fake. This is a
01:09:44
◼
►
real story. This is a fake story that's been disproven." So that you can have ubiquitous
01:09:48
◼
►
fact-check links that will pop up and say, "This story is disputed," or, "This story
01:09:53
◼
►
is wrong," or, "This story has been revised, but this news entity hasn't done the revision."
01:10:01
◼
►
I mean, there are lots of approaches here, but saying all of us technology companies
01:10:07
◼
►
need to create some tools is great, but what then?
01:10:12
◼
►
This week's episode is brought to you by our friends at Encapsula, a multifunction content
01:10:17
◼
►
delivery network that boosts the performance of your website, protects it from denial of
01:10:22
◼
►
service attacks and secures it from bad guys whilst ensuring high availability. All you
01:10:28
◼
►
need to do is make a small change to your DNS to activate Encapsula. You don't need
01:10:32
◼
►
to install any hardware or software, it's ready to go when you are. Then you'll have
01:10:36
◼
►
access to Encapsula's global network of 30 data centers with 3 terabits of bandwidth.
01:10:42
◼
►
This network stops attack traffic, making sure the denial of servers attacks never hit
01:10:46
◼
►
your servers. Meanwhile, they cache your content and optimise connections using their powerful
01:10:51
◼
►
CDN so your users get your content lightning fast.
01:10:55
◼
►
And you can see it all working on Encapsula's dashboard where you get live traffic view
01:10:59
◼
►
of your website with the ability to also create custom rules to meet your exact security needs.
01:11:06
◼
►
As a listener of this show you can get one whole month of service for free.
01:11:10
◼
►
All you need to do is go to Encapsular.com/upgrade.
01:11:13
◼
►
That's I-N-C-A-P-S-U-L-A.com/upgrade.
01:11:16
◼
►
This is where you'll find out more about Encapsular's service and also claim your free month.
01:11:20
◼
►
Thank you so much to Encapsular for their continued support of Upgrade and Relay FM.
01:11:26
◼
►
Brent asked if you could use an Apple Pencil on the iPhone would you want to?
01:11:32
◼
►
Be honest have you ever tried?
01:11:33
◼
►
So I have tried.
01:11:35
◼
►
I tried when
01:11:37
◼
►
the Apple Pencil was released.
01:11:40
◼
►
Right. Like, does this work outside
01:11:42
◼
►
of that? I've never tried.
01:11:43
◼
►
Right. Like, I know it doesn't work,
01:11:45
◼
►
but I wanted to see if it would work.
01:11:47
◼
►
Right. I didn't know.
01:11:47
◼
►
We didn't know enough about it.
01:11:48
◼
►
I wondered if it would and it didn't.
01:11:49
◼
►
I would use it maybe
01:11:53
◼
►
in certain circumstances.
01:11:55
◼
►
Like, I feel like there would have to
01:11:58
◼
►
added to the
01:12:00
◼
►
software on the iPhone to make it
01:12:02
◼
►
really worthwhile.
01:12:03
◼
►
Something that I always kind of liked and do like on the Samsung phones is that, you
01:12:08
◼
►
know, you can just pop out the stylus and just write on the blank screen and it starts
01:12:12
◼
►
You start taking notes on it.
01:12:13
◼
►
I always thought that was kind of cool.
01:12:14
◼
►
I'd like to see something like that, you know.
01:12:17
◼
►
There are a lot of little features that the note series that have that I wish that Apple
01:12:21
◼
►
would find a way to implement.
01:12:22
◼
►
Like you can like just select areas of the screen and create screenshots or like make
01:12:28
◼
►
GIFs out of areas of the screen by using the stylus.
01:12:31
◼
►
So yeah, stuff like that.
01:12:32
◼
►
I would like for the Apple Pencil.
01:12:36
◼
►
Maybe it would be useful on the plus where you've got big screen, you could do some stuff,
01:12:39
◼
►
but yeah, I think I could find some use for it.
01:12:41
◼
►
I'm sure Jason has no use for it.
01:12:46
◼
►
But I could find use for it because I love the Apple Pencil and I love my iPhone.
01:12:49
◼
►
Reid asked, "Do you ever use the 3D touch app switching gesture?"
01:12:53
◼
►
This is where you kind of like squeeze on the left hand side of the screen.
01:12:57
◼
►
Yeah, then slide it.
01:12:58
◼
►
Then slide it.
01:12:59
◼
►
do because it doesn't work very well with cases?
01:13:03
◼
►
I almost never do. I will occasionally remember that it's there and use it but most of the
01:13:08
◼
►
time I'm still doing the double tap and I don't know how much of that is that I don't
01:13:13
◼
►
think of it and I don't know how much of that is that I use my iPad so much that I end up
01:13:20
◼
►
using the same gestures I use on my iPad on my iPhone.
01:13:24
◼
►
you use the double tap of the home button for your iPad to multitasking.
01:13:29
◼
►
Yeah. Even though there's a touch gesture, I usually don't use it.
01:13:34
◼
►
That's what I do. If I'm not using a keyboard, like if I'm not using Spotlight or Command
01:13:40
◼
►
Tab or something, which is what I'm usually doing because my iPad is usually connected
01:13:43
◼
►
to a keyboard, I do use the software like swipe up with four fingers. Or like swiping
01:13:49
◼
►
left and right with four fingers. I do that a lot.
01:13:51
◼
►
will swipe left and right to go back between apps. If I'm multitasking, I will do that,
01:13:56
◼
►
but I won't do the like reveal the switcher gesture. Usually I double tap and that's just
01:14:02
◼
►
– I think it's just habit. Also works on both devices, right? I mean, that's the
01:14:06
◼
►
other thing. It actually works on both devices as opposed to saying, "Well, on my iPad,
01:14:10
◼
►
I'll do this, but on my phone, I'll do that." I just end up using the button.
01:14:15
◼
►
Justin asks, "Why do you think it would be an improvement to have an always on screen
01:14:20
◼
►
with the Apple Watch which is something that we were talking about last week. I don't want
01:14:23
◼
►
other people seeing my messages. So I get where Justin's coming from from this, right?
01:14:28
◼
►
Like what if the screen was always on and everything that came through lit up the screen?
01:14:33
◼
►
I can say from experience having used a Pebble and LG watch for a while, I tried out the
01:14:38
◼
►
LG watch when that came out with the Android Wear on it, it sucks to have your messages
01:14:44
◼
►
just automatically displayed because people will read them, which used to happen to me
01:14:49
◼
►
all the time because my LGG watch would light up and people would just read the message
01:14:53
◼
►
because it was in full color. In my mind, this isn't the same UI. Like to see a message,
01:14:59
◼
►
you'd still have to raise your, like raise it to see it, right? You raise your wrist
01:15:03
◼
►
to like look at the message.
01:15:04
◼
►
- You raise your wrist or you'd tap or pull down or something, but you do something to
01:15:10
◼
►
switch it off of the watch face.
01:15:13
◼
►
- Yeah, but the always on watch face would be the time and maybe there would be some
01:15:18
◼
►
new indicators.
01:15:45
◼
►
Richard asked, "Do either of us have AppleCare on our watches? I just wanted to know if it's
01:15:50
◼
►
something worth getting." I don't think I do. No, I don't. I didn't buy it for my series
01:15:57
◼
►
No, I don't have AppleCare for any device I own.
01:16:00
◼
►
Okay, why is that? What is your thinking there?
01:16:05
◼
►
My failure rate has never been enough to justify paying AppleCare for my devices. The amount
01:16:14
◼
►
of money I've saved by not paying for AppleCare has more than covered the few times I've needed
01:16:21
◼
►
to replace or repair a device.
01:16:23
◼
►
I have moved to this thinking over time. Like I used to buy AppleCare for my devices, but
01:16:31
◼
►
I've never had a problem in which I've needed to take something in to have it fixed under
01:16:35
◼
►
an AppleCare warranty. Plus because there is the, you know, there is an excess on those,
01:16:41
◼
►
I've just stopped getting it and I'm fine.
01:16:44
◼
►
But if you are a person who breaks stuff a lot, Richard,
01:16:48
◼
►
then yes, get it.
01:16:49
◼
►
If you, you know.
01:16:51
◼
►
- That's exactly it.
01:16:53
◼
►
- If you break stuff, then get it.
01:16:54
◼
►
If you don't break stuff, then don't get it
01:16:56
◼
►
and just hope that you'll win out over time.
01:16:59
◼
►
And Brent asked me as an activist
01:17:02
◼
►
for the multi-pad lifestyle,
01:17:04
◼
►
how often do you use both of your iPad Pros at the same time?
01:17:07
◼
►
Not very often, honestly.
01:17:09
◼
►
I don't, I mean, I have done that.
01:17:11
◼
►
like if you know that there have been times where I've needed to have lots of information
01:17:16
◼
►
you know like I'm using two applications and I also need to look at a PDF or something
01:17:20
◼
►
for whatever reason it might be for some planning. I have used both iPads and there are times
01:17:26
◼
►
where I might you know crack out my iPhone to use a calculator when I've got two applications
01:17:30
◼
►
open and need them to see them both. But it is infrequent that I will use more than one
01:17:36
◼
►
iPad at a time, mostly because Splitview has really helped a lot. I have kind of multiple
01:17:44
◼
►
screens in my mind, two apps running side by side. There are times when I'll do it,
01:17:48
◼
►
but it is infrequent that I would need to have more than one iPad at a time.
01:17:54
◼
►
Yeah, yeah, it's more about like, what's the context of what you're doing, I would think.
01:18:02
◼
►
This looks like a job for a big iPad, that sort of thing.
01:18:06
◼
►
Yeah, which is how it tends to be for me.
01:18:09
◼
►
All right, so that wraps it up for Ask Upgrade this week.
01:18:12
◼
►
It is worth just reminding you that there will be a mic at the movies next week, and
01:18:17
◼
►
we are going to be watching The Terminator.
01:18:19
◼
►
I'll be back.
01:18:21
◼
►
We will be back, and we'll be talking about The Terminator.
01:18:24
◼
►
This is the first time that I've realized that the movie is called The Terminator.
01:18:28
◼
►
I just thought it was called Terminator.
01:18:31
◼
►
That's Terminator 2. The Terminator. The Terminator.
01:18:35
◼
►
The original from 1984. I've also just realised how peculiar that
01:18:40
◼
►
word sounds when I say it compared to when you say it.
01:18:43
◼
►
Yeah. Terminator. I say every syllable, every sound,
01:18:48
◼
►
every consonant is said in quite sharp tones. Terminator.
01:18:53
◼
►
If you want to find out show notes for this week head to relay.fm/upgrades/128. Go to
01:19:00
◼
►
sixcolors.com for Jason's awesome writing. Go to the incomparable.com for his many podcasts on
01:19:07
◼
►
pop culture items and he also hosts a bunch of shows over at relay FM as well. I am imike,
01:19:13
◼
►
I am yke on twitter. Jason is jsnell, he's jsnell. Thanks again to our sponsors this week,
01:19:19
◼
►
The Five Folk over at Encapsula, The Great People over at Blue Apron and the quite lovely
01:19:26
◼
►
fresh books. We'll be back next time. Until then, say goodbye Mr. Snow. We'll be back next time.
01:19:32
◼
►
Goodbye. Oh I wonder if that's gonna get old.
01:19:40
◼
►
[MUSIC PLAYING]