134: Steal Its Bezel Thunder
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From Relay FM, this is Upgrade episode 134. Today's show is brought to you by Encapsula,
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Text Expander from Smile, and Squarespace. My name is Myke Hurley and I am joined by Jason Snell.
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Hello, Jason Snell.
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Hello, Myke Hurley.
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Last week on the show, I decided that I would like to try and introduce a new segment to
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open upgrade every week in which we go through a different small talk question with you.
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As I mentioned on the show, usually the show opens with you telling me how the weather
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is or by telling me that it's Monday.
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Or something that happened over the weekend, which I totally have a story about this weekend,
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but yes, it tends to be the same thing, which is I say, like today I would say, it's sunny
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and the sky is blue, so much better than last week.
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But do people wanna hear the local San Francisco forecast
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for a day that has already passed
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by the time you're listening to this podcast?
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- I don't think so. - Maybe, but probably not.
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- Unless they're your next-door neighbor.
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But anyway, we're veering off course already.
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But so we are now going to institute a new segment.
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It is a small talk segment,
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and so I have decided to call this segment #SNELtalk.
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That is the new name of this segment.
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- It's just fine.
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And so you can send me questions to ask Jason in the Snail Talk segment, which will open
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the show with the hashtag SnailTalk, and they will be questions like this, which was submitted
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Jason, what did you have for breakfast today?
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Well, not to bring us back to English muffins, which we already talked about on a previous
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show, but I had an English muffin with peanut butter and blackberry jelly on it.
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I'm sure that would be very nice.
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And it was actually, because I put it in the toaster right after my son toasted his toast
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for the morning, it kind of burned.
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So the whole house smells a little burny.
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But it was still good.
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It was just extra crunchy.
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So if you would like to send in a question for us to open the show, use the hashtag #SnellTalk
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on Twitter and it will go into a lovely spreadsheet and then I will be able to ask them to Jason.
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And don't spoil me with them.
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Don't include me on them.
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I don't want to know.
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I want it to be a surprise.
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tweet them to me or just tweet them into the wild as long as you use the hashtag, I will
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find them. Thank you very much to Bozy for suggesting that we would like to know what
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Jason had for breakfast. It is follow up time, Mr Snell. You will remember we have been tracking
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a story for a while, or at least I have and you've been reluctantly coming along on this
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ride with me, which is about Amazon Prime Air, which is Amazon's drone delivery. Well,
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During the past couple of days Amazon Prime Air made its first US drone delivery. If you
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remember last year they completed the first ever in the UK. And at a conference called
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Mars 2017 which stands for Machine Learning, Automation, Robotics and Space Exploration.
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I'm sure this has been on your radar because of lift off. It has a fitting name and space
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exploration is somehow involved. This drone was set off to deliver a conference goer some
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sunscreen to actually make this project a reality in the US outside of the Mars conference.
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Amazon still needs FAA approval and regulation stuff. And apparently this demo was completed
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with the FAA's assistance. So there has been an Amazon Prime Air drone delivery in the
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United States of America.
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USA, USA, USA.
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- Mm-hmm, something like that.
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- Did I do that right?
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- I think so, I think, ask Casey, he's good at that.
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- All right.
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- Last week on the show as well,
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we spoke about our home screens.
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We have been receiving lots of home screens,
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as was predicted, but Seth wanted to know
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what widgets we use.
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So I said, okay, Seth, well, I'm saying,
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okay, Seth, right now, we'll tell Seth and tell the world.
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I'll run through my widgets.
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I'm going to put some links in the show notes to some of these applications because they
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are cool apps and they have cool widgets. I use the workflow widget. I use that to trigger
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off a lot of things including my timers. Of course we're going to talk about workflow
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a little later on in the show. FantasticOwl for my calendar, I use Todoist as well in
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the widgets so I can see what's coming up in the day. I have the Hue widget there. I
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tend to use the HomeKit Control Center stuff but I have the Hue widget there in case I
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they need it because you can turn on scenes and stuff like that.
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Carrot Weather, that's my favorite of all of the weather apps. I love the watch app
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and I love the widget in the notification center. It nicely displays information. Clock
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with a K, K-L-O-K, which is a time zone converter widget. And then the Apple Notes and Apple
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batteries widgets and then canary right in the bottom of my home security needs.
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Sure, makes sense. Mine are also workflow. I actually wrote last week it's a slideshow
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but it's a good one. It's a content filled slideshow. It's 25 different things that you
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can do with workflow and we'll talk about more workflow more soon.
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Workflow mo.
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Workflow mo.
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No workflows mo problem.
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- No problem. - No flows.
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So that widget is amazing
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because the widgets now have the ability to run code
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in iOS 10 and workflow takes advantage of that.
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Like running workflows from the home screen,
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it launches workflow, right?
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And like kicks you into a series of things.
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There's a lot of stuff that when you run it from the widget,
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it just runs in the widget.
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It's amazing how it does that.
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Yeah, like, so I have like ones that will,
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that do Todoist, they launch Todoist templates,
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it doesn't even open Todoist.
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Like I just hit the thing and then the tasks are in there.
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It never even opens the app, it's magic.
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- Yeah, it's very good stuff.
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I also have on my phone, Weather Underground
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and on my iPad, Wonder Station,
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because they've split those apps for iPad and iPhone.
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And that basically tells me the temperature at my house.
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And also if I'm out and about, it will auto,
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if I'm in a different city, it will tell me
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like the local like temperature and forecast too.
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But when I'm at home,
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it is my weather station that's feeding it.
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And I have dark sky on in the winter on my iPhone.
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Overcast because it's the new Overcast widget is helpful.
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I can very quickly play Overcast,
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which seems like I might as well just run Overcast.
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I think the thing with that and also on the watch
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is sometimes your phone is not playing a podcast.
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It's playing, it just played a video or it played some music
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and now when you press play and you want your podcast back,
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they don't come back and the widget is one way
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to force overcast to start playing.
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- That's a really good use case.
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'Cause I have that and it really annoys me.
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- My number one, so I now use the overcast watch
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complication, which seems stupid, right?
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'Cause it's just the overcast icon.
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But I do it because I'll get in the car and music starts playing sometimes.
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And it's because I was playing either because I was playing music earlier or because I was
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playing something like a YouTube video and now it thinks nothing's playing.
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And when you press play on an iPad or on an iPhone when nothing is playing it's like,
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"Oh, I'll play you some music," which is not what I want.
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I want podcasts.
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I want to go back to the podcast I was listening to.
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I can tap on the watch complication and tap play and then start driving.
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And it will launch overcast, start playing overcast.
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And it's great because that's the way to force your phone that doesn't think its current
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audio context is overcast back to overcast.
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And likewise on the widget.
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And I have MLB@bat, which has like baseball score on it, which is great.
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And Fantastic Hal.
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I don't use that a lot, but it's there for like, what's my upcoming event?
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What's my next event?
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What's going on next in my life?
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Lots of things are happening next week.
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Myke, things are happening next week.
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Oh yeah, we got a really big week next week, so...
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Next week's upgrade, we're gonna be recording on Tuesday, and we're gonna be recording it
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in person in MegaOffice.
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In your office.
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And one of the things that we're talking about is Myke at the Movies, and we're gonna be
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doing Alien next week.
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So we're not watching the movie together, it's not the Flothouse.
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Although, you know, if you weren't recording another podcast right before that, I would
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we'd be sorely tempted to have Myke at the movies
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involve us actually watching the movie together,
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but you've got to record "Connected" that afternoon.
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- If you want to come over in the morning,
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like if you want to come over earlier, if you want to.
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- No, it's, you live a long way from where I'm staying,
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and then I would be there the whole day,
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and I'm gonna, that's, I think,
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I think that would be too many trips on the train.
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So we'll just do it, we'll do it separately,
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but we are gonna talk about the movie "Alien",
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the original
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after after uh...
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we finish the regular show
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as we do with my communities but within person
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indian i'll see the look of terror on mike's face yeah i'm after he's seen
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a million i don't know how i feel about this this one
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don't like scary movies well i recommend you watch it in the dark
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but i think that if if you're terrified person and watch it in the light i'm
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gonna watch it in the middle of the afternoon one i i recommend you have a
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and a pillow
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we should hide behind me and he did and he did jason
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i'm over the afternoon but you do you're doing connected on on tuesday so i
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doesn't it doesn't make sense
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just saying it's not that scary idea you need you don't you don't know my you
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know my levels of of what is considered scary
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we'll see i mean we'll see if i'm a trembling mess next week that one of the
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I haven't gone over it.
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- Fantastic.
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- That's Myke in the movies next week.
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He's gonna be alien.
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So buckle up I guess for that one.
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- All right, we have a quite a big week this week.
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Guess all of the unexpected news, honestly.
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I don't think this was the news that we're expecting
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to be talking about this week, but we'll get to that.
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Before we do, let me take a moment to thank our friends
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over at Smile for supporting this week's show.
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Today's episode is brought to you by TextExpander
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Alright, so the $329 iPad.
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News! News! We got news! Everybody news! News happened!
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We got some news but it wasn't what we wanted but we got it anyway.
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Well, there were press releases released with new things from Apple and I feel like I've
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just crawled into an oasis from out of the desert. It's amazing.
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So there were press releases. No event. We kind of got tipped off to the fact that the
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store was going to be down, right? Like there was like some postings on Apple's internal
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or status, not internal, but they're like their status boards,
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they're like system status boards.
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You know, there was gonna be something happening.
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- Yeah, the Apple Store was going to have
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some maintenance happen overnight on last Tuesday.
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- So we knew that that was going on,
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and we were expecting a myriad of things.
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We'll talk about that a little later on,
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but one of the things that we did actually get was iPad.
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This is a continuation of the line that was the iPad Air and iPad Air 2.
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So the iPad Air and iPad Air 2 have gone away.
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Apple do not make the iPad Air line anymore.
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That is not the line that is continuing.
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And the new iPad features an A9 processor, most of the features of the Air 2, and a new
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lower price of $329.
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- $29, right?
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- And trapped in the body, most of the features of the Air 2
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trapped in the body of an Air 1.
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- Yeah, because it is what is thicker, heavier.
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- A lot of the new features,
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I went back and looked at my review of the iPad Air 2
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and it is, you know, when you write a review of a product,
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what you do is you say,
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"Here's what's different from its predecessor."
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And it's true, most people aren't upgrading
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from the predecessor, but that's sort of like
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everybody's mind about what state of the art.
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And so you wanna say, "What's new?
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What haven't we seen before in this product?"
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And in my review of the Air 2, I listed all these things that are new about it, like the
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fact that they have a laminated screen, so there's no air gap, and there's anti-glare
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coating, and there are, let's see, what else, so it's thinner and lighter, and the new iPad
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is essentially none of that.
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It is back to the Air 1.
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It is that screen.
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So the screen, anyway, and the thickness, they've backed it out to the Air 1, presumably
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because it's a lot cheaper to make a screen like that than to have this fancy laminated
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screen with an anti-glare coat on it. And when they're trying to get the price down
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to $329, that's the stuff that has to go. So it's a little bit, it's fascinating that
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they've done this, and I'm sure we can go into this a little bit more, but it's a lot
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like the iPhone SE in a way, where it's kind of a new product, but it's got a bunch of
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old tech that is being repurposed and then some new tech in it as well. But I
00:15:45
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would say the basis of it is basically an upgraded iPad Air 1. What if we
00:15:49
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took the iPad Air 1 and upgraded the internals a little bit? It certainly has
00:15:55
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none of the iPad Pro features. That's not happening. This is a
00:15:58
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base model. It's the equivalent of what if we took the iPad Air 1 and then
00:16:03
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upgraded a little bit so that we could sell it in 2017 and beyond for a low
00:16:07
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price. I think for me what this iPad is really doing from a product line
00:16:14
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perspective is separating the iPad Pro like it's it's helping in a in a way
00:16:20
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make the iPad Pro stand out more right because this iPad has kind of taken in
00:16:27
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some aspects a step back from it. Right I mean the iPad Airline itself was
00:16:33
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impressive and the Air 2 is an impressive upgrade and that was because
00:16:37
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they were on the line of what's the state, they were the, the iPad Air and then the iPad
00:16:41
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Air 2 were state of the art iPads.
00:16:43
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They were, they were the top of the line.
00:16:45
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Exactly right, and they were moving on this track and then the iPad Pro was essentially
00:16:50
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the iPad Air 3, you know, you could think of it that way. It was the next progression
00:16:54
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there. And what Apple's doing now is it's tearing down the Air line, turns out the MacBook
00:16:59
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Air has survived the iPad Air, who knew. And they're tearing that all down and they're
00:17:06
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going back to the iPad line and they're going back with something that's kind of
00:17:09
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like the Air 1 and you're absolutely right by doing that they have iPad and
00:17:14
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iPad Pro and there's much bigger gulf between them in price and
00:17:19
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functionality because the iPad, this new iPad, is not intended to be the top of
00:17:24
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the line of anything like the iPad or like the iPhone SE, kind of. It is that
00:17:29
◼
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same kind of thing and and you know the iPad Air 2 was weirder, right?
00:17:34
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because it was really just a previous generation top of the line product that was now a year
00:17:38
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old and this new iPad is not that at all in any way.
00:17:44
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So like I was thinking about this like how are they separating these devices like what
00:17:48
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do they look like now? So one of the big things is processor differences right? So whilst
00:17:54
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the iPad got a processor bump it's now on the A9 I think it was on the A8 before right?
00:18:01
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But the iPad Pros both have in them when they were launched an A9X, right, so it had a more
00:18:09
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powerful processor.
00:18:10
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And I think a lot of us were kind of assuming that the Air 3 would probably pick up that
00:18:14
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processor, right?
00:18:15
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Like I think we were all assuming the continuation of the Air line would have seen it get even
00:18:20
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closer to the Pro, right, if they didn't rev the Pros, right?
00:18:24
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So what they've done is they've separated them.
00:18:26
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They're also marketing them significantly differently.
00:18:30
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Like you can just see it on Apple's website.
00:18:32
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The iPad Pro, the tagline is super computer and the iPad is the tagline is flat out fun.
00:18:39
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►
One of them is all about consuming video and listening to music and playing games, right?
00:18:45
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And shopping across the whole page.
00:18:48
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The other one is editing photos in Photoshop, creating websites.
00:18:56
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It shows the internals.
00:18:57
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It shows some CAD program, Excel, Word, very different marketing strategies for these products.
00:19:05
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One is an addition to the other products in your home, the other computers.
00:19:10
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The other is a replacement for a computer in your home.
00:19:13
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That is how I was marketing them.
00:19:14
◼
►
That makes me very happy to see this maybe a more clear message for the iPad line as
00:19:23
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a thing in a way that I actually don't really think that they do for the Mac.
00:19:26
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I don't think that there's so much of,
00:19:29
◼
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I feel like they just show a lot of the same sort of stuff
00:19:31
◼
►
and then the pro does more on top, right?
00:19:33
◼
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But it's not like they show,
00:19:35
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►
the MacBook isn't the watching Netflix Mac.
00:19:38
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Like that's not how they market that.
00:19:41
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So I kind of like that 'cause it's like
00:19:43
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understanding what the products are,
00:19:44
◼
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like the iPad, this iPad is more of a consumption device
00:19:49
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and then the pros are more of a working device.
00:19:53
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So the marketing differences.
00:19:55
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- Trying to differentiate them and the names make sense.
00:19:58
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This is the thing of like Air and Pro was weird,
00:20:00
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but now it's just iPad and iPad Pro, which is much clearer.
00:20:03
◼
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- Like MacBook and MacBook Pro.
00:20:05
◼
►
- Exactly right.
00:20:06
◼
►
Like we're getting to the other side
00:20:09
◼
►
of Apple's weird name transition
00:20:11
◼
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when things were really confusing
00:20:12
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and people quite rightly pointed out,
00:20:13
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►
boy, this is really confusing.
00:20:15
◼
►
They're like, they're trying to get it settled.
00:20:17
◼
►
They're trying to get this clear distinction
00:20:20
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►
that the Air name doesn't help with,
00:20:22
◼
►
that now they're trying to get,
00:20:24
◼
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which is just its high end or its low end,
00:20:26
◼
►
and then within there, there are the sizes.
00:20:31
◼
►
I'm a little surprised that the iPad mini 4,
00:20:33
◼
►
other than that it's not new.
00:20:35
◼
►
I think if it was new, they would just call it iPad mini.
00:20:39
◼
►
I would be willing to make a bet
00:20:41
◼
►
that the next version of the iPad Pro
00:20:43
◼
►
is just called iPad Pro,
00:20:44
◼
►
like it doesn't get a number or anything.
00:20:47
◼
►
- Yeah, and it would be the iPad Pro,
00:20:49
◼
►
whatever size it is, 2017.
00:20:51
◼
►
in the same way that I think the unicorn iPhone will just be called iPhone, right? Like, or
00:20:57
◼
►
it will be called iPhone Pro or something. I really think that Apple is going to get
00:21:00
◼
►
away from these ever-increasing numbers because I just don't think, I just don't think it
00:21:04
◼
►
looks very good like in the abstract. I think that you can come up with more interesting
00:21:08
◼
►
names and maybe just focus on the numbers a little bit less. I don't think that the
00:21:12
◼
►
numbers are very, they just don't really say much, I don't think. You know, just like,
00:21:16
◼
►
oh, this is the next one.
00:21:18
◼
►
I am a believer, now not from a nerd perspective
00:21:21
◼
►
of we need to define, you know, if you're doing support
00:21:24
◼
►
or if you're in IT or anything like that,
00:21:26
◼
►
where, and people like us, where we need to talk about,
00:21:29
◼
►
well, which one are you talking about?
00:21:30
◼
►
And that's when we do, like for this one,
00:21:32
◼
►
that's when we do, it's the new,
00:21:34
◼
►
it's the iPad, fifth generation.
00:21:37
◼
►
Like that's not a name that anybody actually wants to say,
00:21:39
◼
►
but it's like a footnote, but you have to,
00:21:41
◼
►
for us, we have to say, oh, it's the fifth generation iPad.
00:21:44
◼
►
It's not the iPad Air or Air 2
00:21:46
◼
►
or the fourth generation iPad way back when it is this new model. But from a consumer
00:21:51
◼
►
standpoint I think it's absolutely the right thing to do to say this is the iPad Pro, it's
00:21:57
◼
►
always the iPad Pro, we have a new model this year, this is the 2017 iPad Pro, but it's
00:22:02
◼
►
still just the iPad Pro, and this is the iPad, and this is the iMac, right? I mean the iMac
00:22:06
◼
►
is a good example of that. The iMac is the iMac, the MacBook Pro is the MacBook Pro,
00:22:10
◼
►
It isn't the MacBook Pro 6, right?
00:22:13
◼
►
It is the MacBook Pro.
00:22:16
◼
►
And the argument could be made that the iPhone is the same way, that this should be this
00:22:20
◼
►
year's iPhone, the new iPhone.
00:22:22
◼
►
I want the new iPhone.
00:22:24
◼
►
The challenge is when you're selling the new iPhone and the old iPhone and the older iPhone,
00:22:32
◼
►
I think that's the issue, is you'd be better off differentiating by having it be iPhone,
00:22:38
◼
►
Pro iPhone SE, then you would be saying iPhone 7, iPhone 6S, iPhone 6.
00:22:45
◼
►
Yeah, I think so.
00:22:46
◼
►
And that may be where they're going. That rumored $1000 plus iPhone 8 that we've been
00:22:53
◼
►
talking about absolutely could be the iPhone Pro, and it could be followed sometime the
00:22:58
◼
►
following year by an SE-like revision of the iPhone 6 or 6S that they call iPhone, and
00:23:06
◼
►
that's the new model, right? Which is top end is cutting edge, and then the lower end
00:23:13
◼
►
phones are, you know, or devices are much less likely to be dramatically changed. Occasionally
00:23:19
◼
►
they'll have a revision. Like, I would imagine that the iPhone SE will not stay looking like
00:23:24
◼
►
an iPhone 5 forever, but it may do it for a long time. I don't know. Oh, I wanted to
00:23:33
◼
►
mention something about the SE also is that the iPad, the new iPad actually shares the
00:23:38
◼
►
same processor as the SE. It's an A9. So that's like apples. This is our kind of, it's good,
00:23:43
◼
►
but it's like the base level of it's good enough for us to sell this in a new model,
00:23:48
◼
►
but a low cost model. And a lot of arguments can be made that the A8X that was in the iPad
00:23:53
◼
►
Air 2 is actually a better processor than in the A9 because of all the graphics performance
00:23:59
◼
►
enhancements that they make in the X models
00:24:02
◼
►
that aren't necessarily there.
00:24:03
◼
►
- Oh, interesting.
00:24:04
◼
►
- But the old iPad Air 1 had an A7.
00:24:08
◼
►
So that's the, if you wanna think of it that way,
00:24:10
◼
►
that's the step up here is they wanted to get away
00:24:13
◼
►
from like an A7 processor.
00:24:14
◼
►
So they went to an A9, it's in the same family
00:24:17
◼
►
as the iPhones and the iPad Pros,
00:24:20
◼
►
but it's not as souped up as that.
00:24:23
◼
►
And that's a price and differentiation thing
00:24:26
◼
►
that they're doing there.
00:24:27
◼
►
- There was one thing I wanted to just touch on
00:24:29
◼
►
before we wrap up the iPad versus Pro line,
00:24:32
◼
►
which is the features, right?
00:24:34
◼
►
I think that they've done a better job now
00:24:36
◼
►
of pulling the features apart,
00:24:38
◼
►
by kind of taking a step back on the display.
00:24:41
◼
►
So it's not a wide color display,
00:24:43
◼
►
and it's not a laminated display anymore, right?
00:24:46
◼
►
- Yeah, and basically they're saying,
00:24:48
◼
►
no, that's too expensive a feature to be in a 329 tablet.
00:24:52
◼
►
That's our high end, that's our cutting edge, right?
00:24:54
◼
►
When they were driving to the cutting edge with the Air 2,
00:24:56
◼
►
it was worth the extra cost to do that.
00:24:59
◼
►
But as a 329 product, it's not.
00:25:02
◼
►
- And then it also has speakers, the Pro line
00:25:04
◼
►
and the ability for the pencil and smart connector, right?
00:25:07
◼
►
So you can put the cable on it.
00:25:09
◼
►
- Right, you have your stereo
00:25:09
◼
►
or your four speakers and all of that.
00:25:11
◼
►
And that's all not there.
00:25:13
◼
►
This is, I think, I don't know which,
00:25:16
◼
►
I was gonna say phase two, but it's maybe not phase two,
00:25:19
◼
►
but it's a phase of Tim Cook's product management philosophy
00:25:25
◼
►
like our not like product management, but like what the offerings managing
00:25:31
◼
►
Apple's offerings and managing how Apple creates different products at different
00:25:36
◼
►
price points. I feel like we've entered this new phase now and phase one.
00:25:41
◼
►
We'll, we'll call it.
00:25:43
◼
►
I don't know.
00:25:43
◼
►
Again, I don't, I shouldn't be counting phases was what if we keep the old
00:25:48
◼
►
products around and drop the price.
00:25:50
◼
►
So instead of making a low end, whatever, we're just going to, we're just going
00:25:53
◼
►
keep the old products around, the longer we make them, the cheaper they are to make. We
00:25:58
◼
►
can just keep them around for a while. The downside of that is you sell an iPad Air 2
00:26:03
◼
►
to somebody, or I mean an iPad 2, second generation iPad, right? iPad 2 to people four years after
00:26:09
◼
►
it was introduced as a new iPad, which they did. And then you are saddled with these,
00:26:16
◼
►
you're saddling people with these old processors, your app developers, your operating system
00:26:21
◼
►
supporting these old devices that really shouldn't be supported. So there are a lot of downsides
00:26:27
◼
►
to doing it that way, but they're way cheaper to make. You just keep them in the price line.
00:26:30
◼
►
You don't have to make a new product. You just keep making them. You've gotten really
00:26:34
◼
►
good at making iPhone 6s. Just keep making them. And they're cheaper to make every month
00:26:38
◼
►
that goes by. They're cheaper for you to make, so your profit margin goes up, or you can
00:26:42
◼
►
cut the price. Great. Phase two is saying, "Okay, that's not the best way to do it. The
00:26:50
◼
►
The best way to do it is to just to have a clear, lower-priced line that we can update
00:26:55
◼
►
occasionally so that there's clarity, that there's the high-end and the mid-range and
00:26:59
◼
►
the low-end or however you want to define it, and that there's less confusion at that
00:27:05
◼
►
point because you don't have last year's model and this year's model and two years ago's
00:27:10
◼
►
model all on sale, and it lets you take that mid-range model and make some tweaks to it.
00:27:16
◼
►
They're not going to upgrade the iPhone 6, right?
00:27:19
◼
►
not going to put a better processor in the iPhone 6. It wouldn't be an iPhone 6 then.
00:27:24
◼
►
But they could potentially do what they did with the SE and what they did with this new
00:27:28
◼
►
iPad, which is just refresh it a little, but still keep most of the things that make it
00:27:34
◼
►
cheap to make. And so that's why I feel like that's the new phase we're in now. It makes
00:27:42
◼
►
me think that we will see this on the iPhone at some point, just because it makes more
00:27:46
◼
►
sense to do it this way, given that they clearly have a preference to keep old product designs
00:27:53
◼
►
around that are cheaper to make. And you could really argue that people are going to be much
00:28:01
◼
►
more inclined to buy a new iPad than buy a two-year-old iPad that's at a low price. It's
00:28:08
◼
►
a new iPad at a low price. Even though the specs might be the same or worse, it's new
00:28:15
◼
►
and it's just in their price range. And that's, you know, if you went to a car lot, if you
00:28:19
◼
►
went to a car dealership and they said, "Well, I know you want the 2018 model, but I do have
00:28:24
◼
►
a 2015. Are you trying to sell me a used car? No, no, it's new. It's just the old model."
00:28:29
◼
►
I don't know. You know, would people be enthusiastic about that instead of just saying, "Well,
00:28:34
◼
►
you know, it comes in, this year's model comes in two different price variations and one
00:28:38
◼
►
of them is a little bit less powerful." I was like, "Oh, well, that actually fits my
00:28:41
◼
►
budget better. I'll just get that one." That, psychologically, that feels like way better
00:28:45
◼
►
to me to buy today's model than to buy two years ago's model, which is the problem with
00:28:50
◼
►
the Tim Cook approach of letting your products just kind of keep being sold and aging out
00:28:55
◼
►
and going down in price until they're finally irrelevant.
00:29:00
◼
►
So I think one of the key indicators here, I mean I think Apple is making it abundantly
00:29:04
◼
►
clear that they have done this to the iPad line to sell an iPad for a lower price. I
00:29:09
◼
►
I think it's clear, right, that the price is lower.
00:29:13
◼
►
It's lower than any 9.7 inch iPad price has ever been,
00:29:17
◼
►
right, for a new product.
00:29:19
◼
►
And they've clearly made some decisions on this product
00:29:22
◼
►
to make it cheaper, right?
00:29:23
◼
►
So I think we can see that.
00:29:25
◼
►
And one of the key reasons that we have done this,
00:29:27
◼
►
as well as just trying to drive general adoption
00:29:29
◼
►
in the iPad line, is to target education.
00:29:33
◼
►
I think education is really clear here.
00:29:36
◼
►
And you wrote an article on Macworld,
00:29:38
◼
►
kind of outlining some of this. And one of the things that Apple may be trying to defend
00:29:42
◼
►
against is Chromebooks.
00:29:44
◼
►
Sure absolutely because Chromebooks have been incredibly successful in education, especially
00:29:49
◼
►
Yeah and they're selling well just in general, right? I think in the article you cited, another
00:29:55
◼
►
Macworld article that talks about last May, Chromebook sales surpassed Mac sales just
00:30:00
◼
►
in general. And education is where a lot of these are being sold into. So the new iPad,
00:30:07
◼
►
I mean Apple again like Apple is telegraphing their decisions on this one
00:30:11
◼
►
The new iPad has an education discount that you can get and it's then priced at two hundred ninety nine dollars
00:30:19
◼
►
which makes it incredibly competitive with good Chromebooks and
00:30:22
◼
►
Then again, they've worked with Logitech and Logitech have got this bundle that they're selling
00:30:29
◼
►
Well, like Apple is selling a bundle right with a Logitech case
00:30:31
◼
►
Which is it's not a good looking case
00:30:36
◼
►
No, it's not.
00:30:37
◼
►
It's called, what is it called, the Rugged?
00:30:40
◼
►
Rugged Combo, and it's like this really square, like blocky keyboard case, but like, you know,
00:30:46
◼
►
it looks like that thing would take a beating, hence why you'd put it in schools.
00:30:51
◼
►
Yeah, and that's all part of their story.
00:30:54
◼
►
And again, I don't think, I was looking at Fraser Speer's tweets about this, because
00:30:59
◼
►
he obviously cares a lot about education, he's a teacher, and he's got a school with
00:31:03
◼
►
an iPad program, and he is observing this and observing what's going on with Chromebooks.
00:31:10
◼
►
And what this seems to do, and Fraser thinks this, is, you know, it's not going to make
00:31:17
◼
►
the iPad price equivalent to a Chromebook. You know, the iPad alone doesn't have a keyboard.
00:31:23
◼
►
The iPad in this case with a keyboard, you're adding even on more the price of the Logitech
00:31:29
◼
►
stuff, what it does do is get the iPad a little bit closer within hailing distance of the
00:31:35
◼
►
Chromebook. And once you get close, then you can compete on other issues, right? I think
00:31:42
◼
►
that's the idea here, is that if they're only going to compete on price, let's be honest,
00:31:47
◼
►
Apple's never going to win if you only compete on price with anyone.
00:31:51
◼
►
Because you can get really cheap crap Chromebooks. You're never going to get a really cheap crap
00:31:56
◼
►
iPad. So Apple's, and this is true across Apple's product line, so Apple's strategy
00:32:01
◼
►
is always to tell you it is a little bit more expensive but you get more out of it. And
00:32:07
◼
►
we can argue about whether that's true or not. I find a lot of people immediately want
00:32:11
◼
►
to jump in and say, "But, but, but, but, but Chromebooks." And it's like, yeah, okay, that's
00:32:15
◼
►
the argument that the schools have and that's the argument that the salespeople for companies
00:32:20
◼
►
making Chromebooks and for Apple have to make to education. They have to make their sales
00:32:25
◼
►
point but the problem is if the price gulf is so wide that you can't even make the arguments
00:32:29
◼
►
and I look at this product and I say this gets Apple back in the game of being able
00:32:33
◼
►
to say look I know the Chromebooks are cheap but let me tell you why ours are better and
00:32:38
◼
►
they'll last longer and they'll be better for your students and they're more versatile
00:32:43
◼
►
because they're a tablet and you can get it with the keyboard all of those things so and
00:32:48
◼
►
Fraser Spears has done the math and you know the this could depending on how you deploy
00:32:52
◼
►
it. These could be, especially if you're not doing a one-to-one but you're doing like a
00:32:57
◼
►
smaller group, like a one-to-six kind of deployment, the iPad could be very, very cheaply deployed.
00:33:04
◼
►
And that's all, you know, you have to be part of the conversation if you want to sell your
00:33:08
◼
►
product and Apple, I think, is, you know, they're closing the gap enough to be part
00:33:14
◼
►
of the conversation here.
00:33:15
◼
►
You remember a short time ago when we were discussing kind of the iPad, its place, you
00:33:19
◼
►
know when we were looking at all that data right about sales figures we were
00:33:23
◼
►
hearing from a bunch of people that was like in education and they were waiting
00:33:26
◼
►
right they were waiting for the next iPad air and I think they've gotten
00:33:31
◼
►
something even better than that right so like there is there is a strong chance
00:33:35
◼
►
that there are gonna be a bunch of schools that are like awesome we finally
00:33:38
◼
►
have that machine that we could buy that and get a new one at a great price.
00:33:41
◼
►
That's the iPad for us exactly right yeah exactly right and I wonder if this if we're
00:33:46
◼
►
gonna see an impact on unit sales. I think that would be really interesting to see what
00:33:51
◼
►
the results look like at this quarter.
00:33:53
◼
►
Well, we haven't even talked about the, I mean, we mentioned it on a previous show,
00:33:56
◼
►
the average, if you look at the average selling price for the iPad, so when we get the quarterly
00:34:01
◼
►
results, one of the things you can do, they say how much iPad, how many units they sold
00:34:05
◼
►
and how much money they made, or money they, revenue they generated, right? Well, you divide
00:34:09
◼
►
those and what do you get is the average iPad sold for this many dollars and it's very clear
00:34:17
◼
►
that after a brief bump when the iPad Pro was released the average selling price has gone way
00:34:22
◼
►
down and it like the last two quarters so the last six months what iPads have been selling the
00:34:28
◼
►
cheapest iPads the cheapest iPads have been selling the average selling price of the iPad is quite low
00:34:35
◼
►
And so it is not hard to look at that and say, "Huh, that's maybe a market that Apple
00:34:44
◼
►
should find a way to serve." And this is the answer, right? This is the answer, is they
00:34:48
◼
►
built a product for that market. And they're allowing the iPad to be both of these things,
00:34:56
◼
►
to be a 329 bare bones iPad that's sold to somebody who just wants an iPad or sold to
00:35:01
◼
►
education at a further discount, you know, because it's an education price they have,
00:35:06
◼
►
so it would be even less than what a consumer would pay for it. And then up at the high
00:35:09
◼
►
end you can buy an iPad Pro with cellular, you know, with a lot of storage for more than
00:35:15
◼
►
$1,000. And then, you know, you can just choose which path to go and the iPad can serve both.
00:35:21
◼
►
There was, I just said, like, you know, we're focused on education a little bit here, but
00:35:28
◼
►
But of course this iPad is for anyone, right? Like, it's good. It's a good machine.
00:35:32
◼
►
It will run kind of any app well, you know. I think it's perfect for the tasks that
00:35:36
◼
►
most people use their iPads for, like games and browsing and video, like exactly what
00:35:41
◼
►
Apple is showing on the marketing pages.
00:35:43
◼
►
Yeah, I mean, right? A lot of people—that's why I think the numbers are the way they are—is
00:35:50
◼
►
for a lot of people, the iPad is not—this is the great argument, right? When you get
00:35:54
◼
►
in an argument about iPad suitability as a pro device, right? It's like there is a segment
00:36:01
◼
►
of people who really care about the iPad as a pro device. And then there's another segment
00:36:06
◼
►
who does not, who looks at the iPad and it's like, yeah, but it's just an iPad. All I really
00:36:10
◼
►
want to do is watch some videos and play some games and check my email. Like, all right,
00:36:15
◼
►
here we go. We've got, we've got some clarity here about this, that we've got 329 iPad and
00:36:23
◼
►
then $599 iPad Pro. And that is pretty clear, right? $270 difference between those two.
00:36:36
◼
►
So that's what it's like. You can save $270 if you don't care about all that other stuff.
00:36:41
◼
►
And the reality is that somebody who cares enough about the iPad Pro, I find it actually
00:36:45
◼
►
a little curious that the iPad Pros still offer a 32 gig version because at some point
00:36:50
◼
►
you could probably take that away or increase it to 64 and increase the price
00:36:55
◼
►
a little bit because you're no longer trying to get the iPad Pro down to the
00:36:58
◼
►
low low price to get people in who don't care about that stuff and if the iPad
00:37:02
◼
►
Pro is serving a more professional power user specs focused market then you have
00:37:09
◼
►
the freedom and we may see this in the new generation of iPad Pros you have the
00:37:13
◼
►
freedom to raise the price and raise the specs because they're paying for those
00:37:18
◼
►
specs. So does anybody really want a 32 gig 12.9 inch iPad Pro? Probably not. So get it
00:37:25
◼
►
out of there. You don't need it now. Other iPads serve that market.
00:37:29
◼
►
A couple of tidbits about this iPad. Jason mentioned fifth generation. So I want to run
00:37:38
◼
►
through what this product line has been called. If we call this a regular iPad, so the evolution
00:37:45
◼
►
of the original iPad. This is what it's been called over time. iPad, iPad 2, the new iPad
00:37:50
◼
►
with Retina display, iPad Air, iPad Air 2, and now iPad. And Apple is calling this the
00:37:57
◼
►
fifth generation iPad in technical and support documents.
00:38:00
◼
►
Yeah, it's actually iPad, iPad 2, iPad with Retina display. Well, or the new iPad with
00:38:08
◼
►
Retina display. iPad with Retina display, right? Did you say that twice?
00:38:14
◼
►
- 'Cause there's the third and the fourth, right?
00:38:16
◼
►
Because they did the quick turnaround
00:38:17
◼
►
where the third generation iPad was the first retina iPad.
00:38:20
◼
►
And they said, this is just the new iPad.
00:38:21
◼
►
But really what it was is it was an iPad third generation.
00:38:24
◼
►
And then like not very long, nine months later,
00:38:27
◼
►
six months later, they came out
00:38:28
◼
►
with the fourth generation model
00:38:30
◼
►
because the third generation model,
00:38:31
◼
►
which we had one of those,
00:38:32
◼
►
we really struggled to drive all of those pixels.
00:38:36
◼
►
And then they did an upgrade
00:38:37
◼
►
and the fourth generation model
00:38:38
◼
►
was a much more capable retina iPad.
00:38:40
◼
►
And then they went air and air tube.
00:38:42
◼
►
So in some ways, this is the seventh iPad, mainstream iPad, or even arguably the eighth,
00:38:50
◼
►
but they're not counting it that way.
00:38:52
◼
►
They're counting it as the fifth.
00:38:54
◼
►
The iPad Air was a divergence.
00:38:56
◼
►
The iPad Pro was a divergence.
00:38:57
◼
►
But this is the fifth model to be called just iPad.
00:39:02
◼
►
iPad 2 got retconned.
00:39:04
◼
►
It's iPad 2, mean second-generation iPad, apparently, but they steered away from that
00:39:09
◼
►
pretty quickly on the iPad side.
00:39:11
◼
►
Mini still has a number. I don't know. It's inconsistent. I get the feeling that they're
00:39:15
◼
►
calling in all the debts and going to the mattresses and pretty soon all the numbers
00:39:21
◼
►
are going to be gone.
00:39:22
◼
►
David: And one last little tidbit. I have to mention it because everyone in the UK will
00:39:26
◼
►
be super mad if I don't. So this iPad is I think the first product to actually cost more
00:39:34
◼
►
in pure number value in pounds than dollars. So the £329 iPad is £339. So the actual
00:39:46
◼
►
currency conversion makes it $429. That's what £339 is. So it's just an interesting
00:39:54
◼
►
thing to see that not only is it, you know, it's always more expensive, right, just in
00:39:59
◼
►
like currency conversion, but now just like the actual numbers, it is a £339 iPad. And
00:40:06
◼
►
that's Brexit. So yeah, I was gonna say just just to put this in perspective, when I last
00:40:12
◼
►
went to the UK, it was about $1.6 to the pound. And it's $1.26 to the pound now. Yep. And
00:40:26
◼
►
And we see this a lot in, which is great because I'm going to the UK next week, so yay, the
00:40:30
◼
►
whole country is cheaper. But thank you for that. Thank you for your economy being potentially
00:40:36
◼
►
destroyed Myke. It makes it cheaper for American tourists. Anyway, Apple has to deal with this
00:40:42
◼
►
worldwide right? Because Apple deals in American dollars and so Apple has this challenge overseas
00:40:46
◼
►
and what they don't want to do is have fluctuating prices where depending on the day you walk
00:40:49
◼
►
into an Apple store in Australia or in the United Kingdom or anywhere else, that iPad
00:40:55
◼
►
costs slightly different because of currency, they're not going to do that. But they've
00:40:59
◼
►
been burned a bunch of times, so I think they want to be competitive, they don't want to
00:41:05
◼
►
be priced out of markets. We've seen that. Actually, historically Apple has been really
00:41:09
◼
►
bad in Australia where they've overpriced their systems in Australia because they claim
00:41:14
◼
►
because of conversions but it ended up being way more expensive than it was to buy it in
00:41:18
◼
►
the States. And that's still true from place to place, but this is an interesting example
00:41:21
◼
►
or Apple's just said, "No, we're gonna protect ourselves."
00:41:24
◼
►
I think this is Apple, to your point,
00:41:27
◼
►
I think this is Apple protecting against more
00:41:29
◼
►
drop in the pound.
00:41:31
◼
►
- 'Cause it's gonna happen.
00:41:32
◼
►
- From Brexit.
00:41:33
◼
►
And so they're just pricing it where they think
00:41:35
◼
►
it's gonna go.
00:41:36
◼
►
- The end of this week is when we trigger Article 50,
00:41:40
◼
►
which is the UK saying to the EU,
00:41:44
◼
►
"Oh, you know, we're definitely going."
00:41:46
◼
►
So it's very likely that the pound will take another hit
00:41:49
◼
►
at that point.
00:41:50
◼
►
Apple, I think, is quite rightly for a business, they are forecasting that it's going to be
00:41:55
◼
►
more and more expensive for them to sell products here, so they're preparing for it.
00:41:58
◼
►
Yeah, and Apple would rather not change the price of this product later? That's really
00:42:04
◼
►
what's going on here. Let's say that something happens in the UK and the strength of the
00:42:09
◼
►
pound goes way back up. Then, yeah, then maybe in six months or a year Apple goes, "Okay,
00:42:16
◼
►
we gotta change the price." But right now, they're anticipating it's going to go the
00:42:19
◼
►
other way and what this sort of placing a bet and this allows them to not change the
00:42:24
◼
►
price. Whereas on some of their other products if the pound keeps going down they will continue
00:42:30
◼
►
probably to reprice every so often but I know they hate to do that right you want to be
00:42:35
◼
►
consistent the last thing you want to do is do a price hike in a country but you know
00:42:41
◼
►
but those valuations eat into their profit margins you know right because in the end
00:42:45
◼
►
and they're paying what they're paying and it's a consistent amount and then suddenly
00:42:50
◼
►
the money that's coming back to them if they bring it back. Of course, they leave a lot
00:42:54
◼
►
of cash outside of the US but I think that they're thinking in terms of the dollar and
00:43:00
◼
►
so they want it to be priced consistently around the world. The net result of this is
00:43:06
◼
►
that if you wanted one of these you would buy it when you're in the US, right?
00:43:11
◼
►
I'm gonna be reverting to a lot of my decisions that I made a few years ago, which was to
00:43:16
◼
►
pick up some devices that were not critical when I'm making US trips.
00:43:22
◼
►
Well, and an iPad you could get…
00:43:25
◼
►
Of course, and then I will pay the taxes at the border.
00:43:28
◼
►
The challenge is with… you can't buy a laptop in the US, right? Because you're
00:43:32
◼
►
gonna get the ridiculous US keyboard.
00:43:35
◼
►
I've done it.
00:43:37
◼
►
Can you buy a UK keyboard at the US Apple Store?
00:43:42
◼
►
Not at the store.
00:43:43
◼
►
You might be able to buy it online.
00:43:45
◼
►
Online I mean and then have it shipped to wherever you're going to be.
00:43:48
◼
►
You can buy US layout keyboards in the UK.
00:43:53
◼
►
So of course, USA.
00:43:55
◼
►
I'm sure you could probably do the same in the other way.
00:44:01
◼
►
Let's just talk real quickly about the missing iPads from last week's announcements.
00:44:05
◼
►
I think that we are all pretty much expecting an iPad Pro bump.
00:44:10
◼
►
- Not happening yet.
00:44:13
◼
►
- So these aren't it, rightly.
00:44:14
◼
►
These are not that.
00:44:17
◼
►
- So where are they, Jason?
00:44:20
◼
►
Where is the 9.7 and 12.9 inch?
00:44:22
◼
►
Where are they?
00:44:24
◼
►
- I have some theories.
00:44:25
◼
►
One theory is that there's an iOS update
00:44:27
◼
►
that's required for them that isn't ready.
00:44:29
◼
►
And so they are saving them for another,
00:44:33
◼
►
it could be an event in April.
00:44:34
◼
►
could be another press release in April or May. They could save them for WWDC in June.
00:44:43
◼
►
They could save them for the fall for iOS 11. There's a lot of things that they could
00:44:46
◼
►
do that they're getting a little long in the tooth in the sense that the iPad Pro 12.9
00:44:54
◼
►
was announced in September of '15 but didn't ship until like December of '15, I think,
00:45:00
◼
►
November of '15. Late, anyway. But still, it's been more than a year, and it's been
00:45:07
◼
►
about a year for the iPad Pro 9.7 now. So if they're keeping that on a year-ish schedule,
00:45:15
◼
►
you would think that there would be one soon. And there are rumors out there about them,
00:45:18
◼
►
but we don't have them yet. I mean, the thing about Apple doing things by press release
00:45:23
◼
►
is that they—it doesn't take a long time to do a press release. I mean, there's a lot
00:45:29
◼
►
of work in the background. I had this conversation with Michael Gartenburg on Twitter the other
00:45:32
◼
►
week because he used to work at Apple. There's work that goes into product launches, right?
00:45:38
◼
►
It's not like they can flip a switch and launch a product. There's not just the product but
00:45:42
◼
►
the crafting and all that. But the work to release a product by press release is less
00:45:46
◼
►
than the work to release a product by event because then you have to set do event planning
00:45:51
◼
►
and that takes time. If it's not on an on-campus venue, that takes more time and there's more
00:45:57
◼
►
opportunity for leaks and things like that. So this is, you know, I think it's an open
00:46:04
◼
►
question. Will Apple even do an event between now and WWDC? It's possible that they won't
00:46:08
◼
►
and they don't need to, right? We all covered and are still covering those press releases
00:46:13
◼
►
from last Tuesday. It'd be very easy for Apple to do that or to brief some key journalists
00:46:18
◼
►
beforehand, although they very rarely brief journalists on unannounced hardware. But they
00:46:23
◼
►
could try it. Apple's doing a lot of things that they didn't used to do. So, you know.
00:46:27
◼
►
And not a lot of things that they used to do. And the new iPads, like, those new iPads
00:46:32
◼
►
that we're talking about are not new, right? They're speed bumps, like we would call them.
00:46:38
◼
►
They're internals upgrades, right? There's probably not going to be a new... Now, if
00:46:42
◼
►
a 10.5-inch iPad exists, I think they would want to introduce that in an event. But they
00:46:49
◼
►
could rev the iPad Pros now if they wanted to, like buy a press release tomorrow or in
00:46:55
◼
►
two weeks if they wanted to, whenever, and hold that 10.5 for the fall, that's a big
00:47:02
◼
►
step up for that product line. So maybe that's a fall product or maybe it's a WWDC product.
00:47:08
◼
►
They could totally do that. I think for me right now, that's my best guess about what
00:47:13
◼
►
the dividing line is between we need to have an event and not, is if it's an entirely new
00:47:17
◼
►
product that's a computing device, not like a new trackpad or something like that, an
00:47:23
◼
►
entirely new product, I think you want to have a stage for it and not just do that by
00:47:28
◼
►
press release.
00:47:29
◼
►
So I've been thinking a lot about this, right? About the iPad Pro and I'm thinking that our
00:47:37
◼
►
expectations of what the next iPad Pros were going to be, if that was what it was, we would
00:47:43
◼
►
have got them last week which was new processors and like the 12 like in the
00:47:48
◼
►
9.7 because we were expecting there to be a 9.7 and then maybe new processors
00:47:54
◼
►
and the true tone in the 12.9 right so like they basically are the same but
00:47:57
◼
►
they just have some speed bumps and some slight changes to them but we also had
00:48:01
◼
►
this rumor right of this magical 10.5 inch iPad Pro so what I'm starting to
00:48:07
◼
►
think now is that the rumor was always from the supply chain that there were
00:48:11
◼
►
going to be three iPad Pro sizes, right?
00:48:15
◼
►
I don't think there ever was going to be.
00:48:17
◼
►
I think what now, like, more I've been thinking about this, what the supply chain thought
00:48:22
◼
►
was the 9.7-inch iPad Pro was the iPad we got.
00:48:26
◼
►
Is this one.
00:48:27
◼
►
And that we'll get an iPad Pro announcement in June or, you know, at some point this year.
00:48:32
◼
►
But there will only be two of them.
00:48:34
◼
►
The 10.5 and the 12.9.
00:48:37
◼
►
Hopefully, maybe, and I think John Gruber said this in a piece, I haven't actually read
00:48:41
◼
►
yet, but it's in my queue to read, that he thinks that the 12 9 would get the same kind
00:48:47
◼
►
of design as the 10 5, and that maybe they wouldn't do any of this until after the next
00:48:53
◼
►
iPhone is released, because the iPhone will probably go bezel as first.
00:48:59
◼
►
I mean, I don't know about that, but I do think that they would release two of them together
00:49:04
◼
►
that look the same, I think.
00:49:06
◼
►
It could happen that the iPhone gets released first, this rumored bezel-less iPhone, followed
00:49:13
◼
►
by the iPad.
00:49:14
◼
►
I don't think I believe that Apple wouldn't release a bezel-reduced iPad in advance of
00:49:20
◼
►
the iPhone because they're afraid that it will steal its bezel thunder.
00:49:23
◼
►
Right, yeah, yeah.
00:49:25
◼
►
I don't think that, right?
00:49:29
◼
►
I mean, like, well, it stole the True Tone thunder of the iPhone.
00:49:34
◼
►
The iPad has features the iPhone doesn't have and it's okay, right?
00:49:37
◼
►
It's okay, they're different.
00:49:38
◼
►
It has the smart connector, it has True Tone.
00:49:42
◼
►
I also think that this iPad will not be as bezel-less as the iPhone will be.
00:49:47
◼
►
I agree with that, right.
00:49:49
◼
►
And it also won't be an OLED screen, I don't think.
00:49:51
◼
►
Exactly, right?
00:49:52
◼
►
So I just don't believe that one.
00:49:54
◼
►
That's an argument.
00:49:55
◼
►
It could be true, but I don't see any evidence that Apple is going to withhold, "Oh, we've
00:50:01
◼
►
got this great new iPad ready to go but it's got kind of really reduced bezels
00:50:06
◼
►
and we've got another product coming in six months that's got some reduced
00:50:10
◼
►
bezels too and so we better wait and hold this product back while the other
00:50:16
◼
►
one premieres. Nah, I mean I just I just don't I I have a hard time believing
00:50:22
◼
►
that that is reason enough to hold that product back that maybe there are other
00:50:25
◼
►
reasons but I think they could absolutely release that product and
00:50:29
◼
►
Maybe it's a, you know, a hint of things to come.
00:50:32
◼
►
That's, yeah, I think Apple could get away with it easily
00:50:36
◼
►
and they wouldn't hold it back.
00:50:37
◼
►
So I'm skeptical about that approach,
00:50:39
◼
►
that thought about Apple's approach.
00:50:42
◼
►
- This is where I think we are, right?
00:50:44
◼
►
I think that there is this new design coming to the pros,
00:50:47
◼
►
which will even further push the pro line away
00:50:50
◼
►
from the regular iPad,
00:50:52
◼
►
and that there was never gonna be a 9.7 inch iPad Pro.
00:50:55
◼
►
There was always just gonna be this 10.5 and a 12.9.
00:50:58
◼
►
But they're not ready yet.
00:51:00
◼
►
And the 9.7 inch iPad Pro was actually an iPad.
00:51:03
◼
►
And that's what we got.
00:51:04
◼
►
- Makes a lot of sense if you think about like,
00:51:07
◼
►
why would we have two iPads that are the same size
00:51:09
◼
►
but have different screens, right?
00:51:10
◼
►
Now we know the answer.
00:51:11
◼
►
- Well, that was always the weirdest part of the rumor.
00:51:13
◼
►
The only explanation was that it was like
00:51:15
◼
►
what the iPhones are gonna be like,
00:51:17
◼
►
where the iPad Pros stay the same,
00:51:18
◼
►
but the 10.5 is this more expensive model in the middle.
00:51:22
◼
►
But I don't, you know, even then it was like,
00:51:24
◼
►
well, that's muddying the iPad Pro line
00:51:26
◼
►
past the point it needs to be.
00:51:28
◼
►
So they could just have two of them, you know?
00:51:31
◼
►
And it makes me feel better about this idea that the 9.7 or the 10.5, in case, that size
00:51:37
◼
►
is the iPad mini of the 12.9.
00:51:40
◼
►
That in the end, what are the iPad Pros?
00:51:44
◼
►
The iPad Pros are this higher resolution.
00:51:47
◼
►
They're the big screen, and there's a big one and a little one that have the same resolution.
00:51:50
◼
►
The apps look the same on both of them.
00:51:52
◼
►
They have the smart connector.
00:51:54
◼
►
Presumably, they'll both have P3 color gamut.
00:51:56
◼
►
They'll both have true tone.
00:51:57
◼
►
that, you know, they will have, we will have finally after a year plus of weirdness, a
00:52:04
◼
►
rev of the iPad Pros could get them parallel, where the features are the same, like all
00:52:09
◼
►
the features are the same except the physical size of it. And I think that would be great.
00:52:13
◼
►
I think that would be really good for the iPad. And as we said earlier, I think you
00:52:18
◼
►
call them the iPad, the new iPad Pros in these sizes, and you don't call them generation
00:52:23
◼
►
whatever and you don't age out the old ones for cheaper. You do it like you do a laptop,
00:52:29
◼
►
which is, the old ones are gone, the new ones are here, and if you want cheaper, get an
00:52:33
◼
►
iPad. Don't get last year's iPad Pro, get an iPad if you want cheaper. But the iPad
00:52:37
◼
►
Pro costs what it costs.
00:52:40
◼
►
Which I think is how you have to do it.
00:52:41
◼
►
And they just did that to the Air, right? Like they've shown that they're willing to
00:52:43
◼
►
do that in the iPad line. You can't buy an iPad Air anymore. That regular 9.7 inch screen
00:52:50
◼
►
iPad there's one of them. They just cut out the old ones, put in the new one, job done.
00:52:56
◼
►
And that's what I think we both think we would hope they'll do with the iPad Pro.
00:53:01
◼
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Breaking, breaking news, breaking news as is tradition on upgrade.
00:54:35
◼
►
as we record this, Apple has released software updates.
00:54:40
◼
►
And this time it's worth talking about at least briefly
00:54:43
◼
►
because they're the final versions.
00:54:47
◼
►
So iOS, we can't tell you about them
00:54:50
◼
►
'cause they just came out, but iOS 10.3
00:54:53
◼
►
and I think Mac OS 10.12.4 should be coming out too
00:54:57
◼
►
and the watchOS update, they're all out there.
00:55:00
◼
►
- I think iOS 10.3 is big consumer feature
00:55:03
◼
►
is find my AirPods, right?
00:55:06
◼
►
- Right, that's it.
00:55:07
◼
►
Adding AirPods to find my iPhone.
00:55:09
◼
►
They say more ways to use Siri with pavement,
00:55:13
◼
►
ride booking and automaker apps.
00:55:15
◼
►
And APFS, right?
00:55:18
◼
►
I think APFS, the new file system happens
00:55:20
◼
►
in the background too. - Yes, yeah,
00:55:21
◼
►
the new file system.
00:55:22
◼
►
- But it's out now, so we'll,
00:55:25
◼
►
we have nothing to report about it.
00:55:26
◼
►
These are basically minor updates.
00:55:28
◼
►
Oh, and the Mac OS update should add Night Shift.
00:55:33
◼
►
I believe that's a Mac OS. I think that's a Mac OS feature in that update too.
00:55:40
◼
►
That feels like, funnily enough, it feels like the Mac OS is getting the biggest feature
00:55:44
◼
►
out of both of these releases.
00:55:46
◼
►
Yeah, but it's a feature that was already in iOS.
00:55:48
◼
►
I know, I know.
00:55:49
◼
►
So they just got it laid.
00:55:50
◼
►
I know, I know. But you know, that's really cool for the Mac, I think. You know, I'm excited
00:55:55
◼
►
about that. Not that I'm going to be running Sierra on my iMac because I'm a scared person.
00:56:00
◼
►
I did just put it on my MacBook though.
00:56:03
◼
►
- I did, I just, so I'm bringing,
00:56:06
◼
►
because I'm doing many, many, many, many podcasts
00:56:08
◼
►
while I'm traveling.
00:56:09
◼
►
- All the great shows you might say?
00:56:11
◼
►
- All the great shows, turns out.
00:56:13
◼
►
So I updated my MacBook Air.
00:56:17
◼
►
My trusty 11 inch MacBook Air will be joining me in Europe
00:56:22
◼
►
and, sorry, in Europe and also in the UK.
00:56:26
◼
►
Oh, look what I did there.
00:56:28
◼
►
- This is not, I want, you just, I don't,
00:56:33
◼
►
we're not being thrown out of the continent, you know?
00:56:36
◼
►
- Well, I think geography kind of threw you
00:56:38
◼
►
out of the continent, right?
00:56:39
◼
►
There's some water in the way there,
00:56:40
◼
►
but I know it's painful.
00:56:42
◼
►
So MacBook Air is updated to Sierra,
00:56:45
◼
►
which I didn't do for a long time.
00:56:45
◼
►
- If you wanna do this, right?
00:56:46
◼
►
I mean, you're hardly in the best political climate.
00:56:49
◼
►
- Oh no, I was gonna say that the dark, dark humor,
00:56:53
◼
►
black humor is the order of the day, Myke.
00:56:56
◼
►
That's all I can do.
00:56:58
◼
►
So my MacBook Air, my trusty 11-inch MacBook Air
00:57:00
◼
►
that I didn't take on my last trip to Europe
00:57:02
◼
►
because I had a test MacBook Pro, right?
00:57:03
◼
►
But I'm back to the 11-inch Air
00:57:05
◼
►
and I'm gonna bring it with me.
00:57:06
◼
►
It's great for podcast editing and it's a little more
00:57:09
◼
►
versatile and I don't wanna,
00:57:11
◼
►
I'm doing a lot of podcast editing when I'm there
00:57:14
◼
►
because I'm doing OOL radio.
00:57:16
◼
►
And so I wanna have my, I wanna have logic.
00:57:18
◼
►
I don't wanna use my iPad for that
00:57:21
◼
►
because I don't wanna stress it.
00:57:23
◼
►
I'm concerned that I might let down the good people at OOL
00:57:27
◼
►
if I have any technical problems and I don't want to do that.
00:57:30
◼
►
And the MacBook Air is very small,
00:57:32
◼
►
but I did upgrade it to Sierra finally,
00:57:34
◼
►
because I just decided now is the time.
00:57:37
◼
►
I was using it as the compare device of compare.
00:57:42
◼
►
If I look at something and say, was this in El Capitan?
00:57:45
◼
►
I could open my laptop and see,
00:57:47
◼
►
and now I can't check that anymore
00:57:49
◼
►
because I'm running Sierra everywhere.
00:57:51
◼
►
But so I'm, yeah.
00:57:53
◼
►
So I finally did the same thing you did.
00:57:54
◼
►
It's laptop, laptop is on there,
00:57:56
◼
►
but my Mac's been on Sierra for almost a year now,
00:58:00
◼
►
'cause you know, really since last summer.
00:58:02
◼
►
- So last Friday, it came out via TechCrunch
00:58:09
◼
►
that Apple had acquired Workflow,
00:58:12
◼
►
the application that I use a lot, Federico uses a lot,
00:58:18
◼
►
and then you use some, and you know,
00:58:20
◼
►
I know that we spoke about it at the top of the show,
00:58:23
◼
►
that you use it, I use it.
00:58:25
◼
►
It's an application that many people use to help them do
00:58:29
◼
►
additional things on iOS and power user things,
00:58:31
◼
►
some stuff that otherwise iOS struggles with.
00:58:34
◼
►
Kind of for anybody that uses iPads or iPhones
00:58:38
◼
►
to get their work done, Workflow is a really,
00:58:41
◼
►
really useful tool.
00:58:42
◼
►
In fact, it's a useful toolbox of little things
00:58:45
◼
►
that you can do that are made easier on iOS
00:58:49
◼
►
because Workflow exists.
00:58:51
◼
►
Apple has bought the app and the team.
00:58:55
◼
►
So I think the three founders,
00:58:58
◼
►
and then they had one engineer
00:59:00
◼
►
who was going to work with them.
00:59:01
◼
►
So I believe team of four
00:59:03
◼
►
were all going over to work at the mothership.
00:59:07
◼
►
And the app is still around.
00:59:10
◼
►
It's actually free now.
00:59:11
◼
►
I think it used to be like 2.99 or 4.99,
00:59:13
◼
►
something like that.
00:59:15
◼
►
And it is remaining in the store.
00:59:18
◼
►
We don't know how long for,
00:59:19
◼
►
but we assume for a significant amount of time
00:59:22
◼
►
because they changed the business model for it, right?
00:59:24
◼
►
They made it a free app.
00:59:26
◼
►
Apple also made, not Apple,
00:59:29
◼
►
but the workflow team made an update as well,
00:59:32
◼
►
which removes some features,
00:59:34
◼
►
change some features, add, fix some bugs, right?
00:59:36
◼
►
There's some stuff going on.
00:59:38
◼
►
So I wanted to ask you, Jason,
00:59:39
◼
►
now you've, I'm sure over time,
00:59:42
◼
►
have seen Apple acquisitions of services,
00:59:45
◼
►
of teams, of applications, you know,
00:59:47
◼
►
You've seen Apple Sherlock things.
00:59:50
◼
►
- Sherlocking is a little different, but yeah.
00:59:53
◼
►
I mean, Sherlocking, this is, somebody could argue
00:59:56
◼
►
that workflow being bought by Apple
00:59:58
◼
►
is preventing it from being Sherlocked
01:00:00
◼
►
because Sherlocking is the approach where there's a feature,
01:00:03
◼
►
we mentioned night shift earlier, right?
01:00:05
◼
►
There were some like jailbreak apps that did that
01:00:08
◼
►
and on the Mac, there are apps that do that.
01:00:10
◼
►
And now Apple with this Mac release,
01:00:12
◼
►
Apple is Sherlocking the night shift like apps on the Mac.
01:00:17
◼
►
by building a feature that was previously
01:00:19
◼
►
in a third party app into the operating system.
01:00:22
◼
►
And there are extenuating circumstances there
01:00:23
◼
►
and that's a good example.
01:00:24
◼
►
But of course the Sherlock app was a great example of that,
01:00:27
◼
►
where there was an app called Watson
01:00:29
◼
►
that did a lot of web queries when you typed in search
01:00:31
◼
►
and then Apple released Sherlock,
01:00:32
◼
►
which did the exact same thing and did it in the system.
01:00:36
◼
►
And that was that, you know,
01:00:37
◼
►
so you could argue that maybe if Apple felt like they needed
01:00:40
◼
►
to move down the path of doing iOS automation,
01:00:43
◼
►
that they would have to Sherlock workflow.
01:00:46
◼
►
They would have to make workflow basically irrelevant
01:00:51
◼
►
by building their own integrated system level
01:00:55
◼
►
automation system.
01:00:57
◼
►
And so you could maybe make the argument
01:00:59
◼
►
that this purchase saves workflow from being Sherlocked.
01:01:02
◼
►
- So based on your history,
01:01:05
◼
►
what do you think is gonna happen to workflow?
01:01:09
◼
►
- Well, I mean, there's the pessimistic view
01:01:12
◼
►
and the optimistic view.
01:01:13
◼
►
I choose to be optimistic, Myke.
01:01:16
◼
►
I choose to be optimistic.
01:01:17
◼
►
If you look, and there are examples, you know,
01:01:20
◼
►
Siri has been brought up that Siri was bought
01:01:22
◼
►
and integrated into the Core OS.
01:01:24
◼
►
TestFlight was bought and integrated into the Core OS.
01:01:27
◼
►
The, or the core workflow of what it was meant to do.
01:01:32
◼
►
Like TestFlight still does what it did before.
01:01:35
◼
►
In some ways it does it way better
01:01:36
◼
►
because it's got the power of Apple behind it now.
01:01:38
◼
►
So I'm choosing to be optimistic.
01:01:40
◼
►
I'm choosing to decide that the reason Apple bought Workflow
01:01:42
◼
►
was not because they thought the workflow engineers
01:01:44
◼
►
were really brilliant,
01:01:46
◼
►
and they always are in the market
01:01:48
◼
►
for more brilliant iOS engineers,
01:01:50
◼
►
and they don't really want workflow,
01:01:52
◼
►
but they want the people, and it's an aqua hire, right?
01:01:55
◼
►
And the people who workflow, like,
01:01:57
◼
►
couldn't make the business work,
01:01:58
◼
►
and were seeking an acquisition,
01:02:00
◼
►
and this was a lifeboat for them.
01:02:02
◼
►
That's the pessimistic view here.
01:02:03
◼
►
I choose to be optimistic and think Apple liked workflow,
01:02:07
◼
►
was well aware of it,
01:02:08
◼
►
has been working with those guys for quite a while
01:02:11
◼
►
on getting them approved, right?
01:02:12
◼
►
'cause I think it was unclear whether this was
01:02:14
◼
►
an approvable app to begin with.
01:02:16
◼
►
- They want an ADA.
01:02:17
◼
►
- And they want an ADA, right?
01:02:19
◼
►
All of these ties there.
01:02:21
◼
►
So I choose to believe that Apple is well aware
01:02:25
◼
►
of the power of this.
01:02:26
◼
►
And when you're looking at the iPad Pro
01:02:27
◼
►
and you're looking at the future of iOS
01:02:29
◼
►
as an environment that needs to offer more
01:02:33
◼
►
to people who have more needs, the power users of iOS,
01:02:37
◼
►
and that may not all be doing automation,
01:02:41
◼
►
But like, if you've got a product like the iPad Pro
01:02:43
◼
►
and you're really trying to push people
01:02:44
◼
►
on what the iPad Pro can do,
01:02:46
◼
►
and you think it's the future
01:02:48
◼
►
of your professional computer platform in the long run,
01:02:53
◼
►
which goes back to something we've talked about before
01:02:55
◼
►
about like, is the Mac around 10 years from now
01:02:59
◼
►
as anything but a legacy product?
01:03:01
◼
►
What is Apple's focus on what the replacement
01:03:03
◼
►
for the Mac is in five or 10 years?
01:03:05
◼
►
The answer is probably iOS, because that's their new,
01:03:09
◼
►
modern next-generation operating system and it's already here, but this is a
01:03:13
◼
►
missing piece, right? Workflow works within the context of iOS, but it does
01:03:18
◼
►
this thing that the system should probably do and doesn't. And that they
01:03:22
◼
►
looked at this and said, "Why would we, you know, if we could buy these guys, we
01:03:27
◼
►
can integrate this app into the system and give them access to stuff they don't
01:03:31
◼
►
have access to now, and we can keep it from having access to things that are,
01:03:37
◼
►
you know, security problems, but we can give them access to things that other apps don't get access to.
01:03:41
◼
►
And we can use this as the foundation of our automation strategy on iOS, and maybe on macOS too,
01:03:47
◼
►
but certainly on iOS, that this—it's proven to work, and people love it, and so why not pick it up?
01:03:53
◼
►
Like how Twitter picked up @replies and hashtags and said, "Oh, that's a great idea, people who are not at Twitter.
01:04:00
◼
►
Let's do that," that Apple's like, "Oh, workflow, X-callback URL, these are all—look, everybody made it work.
01:04:07
◼
►
We're gonna authorize it, we're gonna make it official,
01:04:09
◼
►
we're gonna consecrate that and say,
01:04:11
◼
►
"Yes, this is how you do that," and then build on it.
01:04:14
◼
►
So that's my optimistic view,
01:04:16
◼
►
is that this will turn into something
01:04:18
◼
►
that will be different and will potentially have limitations
01:04:23
◼
►
that workflow on the outside didn't have,
01:04:27
◼
►
but will also have a whole lot of power
01:04:30
◼
►
that workflow on the outside did not have access to,
01:04:33
◼
►
and that Apple will have people internally
01:04:37
◼
►
who are pushing to open,
01:04:39
◼
►
that's the part that really excites me,
01:04:40
◼
►
pushing to open stuff that's just been barred,
01:04:42
◼
►
that like you can't do that, apps can't do that,
01:04:46
◼
►
but that the system can do,
01:04:48
◼
►
and that like Apple's apps can do,
01:04:49
◼
►
that potentially workflow could do,
01:04:51
◼
►
to make this all better for people
01:04:54
◼
►
who wanna to connect this stuff together.
01:04:57
◼
►
And I feel like this is one of the great things
01:04:59
◼
►
about workflow is that workflow is all about connecting apps
01:05:03
◼
►
And the apps have been so successful on iOS,
01:05:06
◼
►
and Workflow fits into Apple's view of the world on iOS,
01:05:10
◼
►
which is Workflow is a tool that lets your apps
01:05:14
◼
►
talk to each other and talk to Workflow
01:05:18
◼
►
and build things out of the power of all of your apps
01:05:21
◼
►
that the individual apps can't do themselves.
01:05:24
◼
►
Like it's a good story on top of it.
01:05:26
◼
►
So that's my optimism,
01:05:28
◼
►
is that Apple will actually keep doing something
01:05:31
◼
►
like workflow, maybe even keeping it called workflow
01:05:34
◼
►
and have it be much more of a central part
01:05:37
◼
►
in the operating system going forward
01:05:39
◼
►
because or next to the operating system
01:05:43
◼
►
like Swift Playgrounds is not quite in,
01:05:46
◼
►
but it's adjacent and have, you know,
01:05:49
◼
►
the ability to broaden and have Apple bless their approach
01:05:55
◼
►
for power user stuff on iOS.
01:05:58
◼
►
- Do you envision that some of this advancement
01:06:00
◼
►
will occur if vast mental workflows previously occurred
01:06:03
◼
►
with updates to the application?
01:06:05
◼
►
Or do you think it's gonna be all quiet on the Western front
01:06:09
◼
►
until a version of iOS in which workflow
01:06:12
◼
►
is part of the system, or is like how you can download
01:06:15
◼
►
something like iTunes U, but it's all redesigned,
01:06:18
◼
►
it's part of the Apple system,
01:06:20
◼
►
and it has more features all in one?
01:06:22
◼
►
- It could be that workflow is its own thing,
01:06:27
◼
►
and it could be that workflow sinks beneath the sea,
01:06:30
◼
►
and it's replaced with some automation settings somewhere.
01:06:35
◼
►
I feel like, just like with Automator,
01:06:38
◼
►
there will be an app and it might just be called Workflow.
01:06:42
◼
►
- It's a good name.
01:06:43
◼
►
- It's great.
01:06:43
◼
►
- I think it's a better name than Automator.
01:06:44
◼
►
- It's way better.
01:06:45
◼
►
- Maybe it'll get a more boring icon.
01:06:50
◼
►
- Yeah, it probably will, right?
01:06:52
◼
►
- But, you know, I think it works.
01:06:56
◼
►
- All right, so let me ask you a question.
01:06:58
◼
►
Assuming that Apple bought this app to enhance automation
01:07:02
◼
►
on iOS and maybe on macOS, right?
01:07:04
◼
►
They might bring something like this to macOS.
01:07:07
◼
►
Why was Sal Seguin let go?
01:07:09
◼
►
- Well, I mean, who knows?
01:07:15
◼
►
My, who knows?
01:07:16
◼
►
Sal maybe doesn't even know.
01:07:18
◼
►
People at Apple know.
01:07:19
◼
►
I look at this and I think,
01:07:20
◼
►
Apple wants to change its approach to automation.
01:07:24
◼
►
that the Apple, that Sal and his team,
01:07:29
◼
►
somebody could make the argument
01:07:31
◼
►
they were rooted in Apple script,
01:07:33
◼
►
which is typing in big scripting language stuff like that,
01:07:38
◼
►
somebody could make the argument
01:07:40
◼
►
is a very kind of the '80s and '90s approach
01:07:43
◼
►
and that they did automator,
01:07:44
◼
►
but that it's still based on Apple events
01:07:48
◼
►
and scripting and things like that.
01:07:50
◼
►
And then maybe Apple has a new approach.
01:07:52
◼
►
It could be politics.
01:07:53
◼
►
It could be literally like these guys are gonna fight us
01:07:56
◼
►
on keeping all this old stuff around
01:07:58
◼
►
and we just wanna clear the board and do something new.
01:08:00
◼
►
I don't know, I really don't know.
01:08:03
◼
►
It doesn't make sense.
01:08:05
◼
►
The narrative that Apple doesn't care about automation
01:08:09
◼
►
and that's why they killed the team doesn't really follow
01:08:12
◼
►
if they buy workflow for automation.
01:08:14
◼
►
Instead, you have to have a narrative
01:08:15
◼
►
that either they're not buying workflow for automation
01:08:17
◼
►
but just take the people,
01:08:19
◼
►
or the issues with Sal and his team
01:08:23
◼
►
were not about automation per se,
01:08:26
◼
►
but about maybe their approach
01:08:28
◼
►
or their political liabilities in the organization.
01:08:32
◼
►
I mean, it's entirely possible that there's just groups
01:08:36
◼
►
within Apple that said, I don't like those guys,
01:08:38
◼
►
I don't trust those guys.
01:08:40
◼
►
And clearly they had a, from what I do know,
01:08:43
◼
►
is that there was a problematic relationship
01:08:46
◼
►
between that group and other parts of Apple.
01:08:48
◼
►
and they were frustrated by it.
01:08:51
◼
►
So I don't know.
01:08:53
◼
►
That it's all speculation.
01:08:56
◼
►
That's all I can say is that I don't,
01:08:59
◼
►
I literally do not know the backstory about why they did it.
01:09:02
◼
►
But that's my gut feeling
01:09:04
◼
►
is it has something to do with that.
01:09:05
◼
►
They either didn't like their approach
01:09:07
◼
►
or didn't believe them when they said
01:09:09
◼
►
that they embraced other approaches
01:09:11
◼
►
or there was some political issue where they're like,
01:09:15
◼
►
I don't want those guys around anymore.
01:09:18
◼
►
but I don't know. I can come up with a menu of possibilities,
01:09:22
◼
►
but that's about it.
01:09:23
◼
►
- I think the logic is sound though, right?
01:09:24
◼
►
Like that there was somebody disagreed with someone
01:09:27
◼
►
when it came to looking at the future of automation
01:09:30
◼
►
on Apple platforms, right?
01:09:33
◼
►
Like however it was done, right?
01:09:35
◼
►
Like whether like it was Apple didn't agree
01:09:39
◼
►
with where Sal wanted to go,
01:09:40
◼
►
or Sal didn't agree where Apple wanted to go,
01:09:42
◼
►
and then maybe the workflow thing was also built into it.
01:09:44
◼
►
Like it looks like that there was a difference of opinion,
01:09:47
◼
►
Because as you say, clearly, clearly Apple has not said,
01:09:50
◼
►
we don't believe in automation
01:09:52
◼
►
because they just bought an app that does it
01:09:55
◼
►
and are keeping it around, right?
01:09:57
◼
►
And for what we've seen so far,
01:10:00
◼
►
continuing to allow the team to support that application
01:10:03
◼
►
and have set it up so it can continue, right?
01:10:06
◼
►
So they clearly are not against automation,
01:10:10
◼
►
but there was something about maybe the old ways of working
01:10:14
◼
►
that they didn't want to continue with,
01:10:16
◼
►
or whatever it might be.
01:10:18
◼
►
Pure speculation, of course.
01:10:20
◼
►
I will say that something kind of cool,
01:10:22
◼
►
I think this is very cool actually,
01:10:24
◼
►
Sal Seguin was on Mac Power Users this week,
01:10:26
◼
►
on episode 370.
01:10:27
◼
►
I'll put a link in the show notes
01:10:28
◼
►
in case you wanna go and check that.
01:10:30
◼
►
But I will ask Jason, would you wanna see workflow for Mac?
01:10:34
◼
►
- Yes, in the long run.
01:10:37
◼
►
Because, what I try to do is imagine
01:10:41
◼
►
what that might look like,
01:10:42
◼
►
and I think what it might look like
01:10:44
◼
►
is Apple saying, here's what we're gonna do is,
01:10:46
◼
►
Apple events are gonna be deprecated,
01:10:49
◼
►
and we're gonna do everything through URLs,
01:10:51
◼
►
like we do on iOS.
01:10:53
◼
►
And you register for URLs, custom URLs,
01:10:57
◼
►
and data gets passed in the URL string.
01:10:59
◼
►
And you have access to the share buttons in apps,
01:11:04
◼
►
and you have access via widgets,
01:11:07
◼
►
and you have access via items in the finder
01:11:11
◼
►
that basically are running the background workflow service,
01:11:16
◼
►
and it basically replaces Automator,
01:11:19
◼
►
and maybe it has hooks in it
01:11:21
◼
►
for more traditional scripting stuff
01:11:23
◼
►
like shell scripts or Apple scripts or whatever,
01:11:26
◼
►
but that really what you're doing is saying,
01:11:29
◼
►
in the long run, this is how we've decided
01:11:31
◼
►
across all platforms to connect apps together.
01:11:33
◼
►
And most modern app developers on iOS have embraced this,
01:11:39
◼
►
so Mac developers embrace it too.
01:11:41
◼
►
I don't know whether they would do that or not.
01:11:43
◼
►
It depends on how much of a legacy they feel,
01:11:45
◼
►
a legacy system they feel Mac OS is.
01:11:48
◼
►
They might be like, you know, you got Automator,
01:11:50
◼
►
you got AppleScript, whatever.
01:11:53
◼
►
I do wonder if there is another shoe to drop here.
01:11:56
◼
►
And Swift is what I keep coming back to,
01:11:58
◼
►
which is it wouldn't surprise me if Apple pushes Swift
01:12:01
◼
►
as the next generation of user scripting for Mac and iOS.
01:12:06
◼
►
That they go beyond Swift Playgrounds.
01:12:08
◼
►
They say, you know, when they talked to Chris Latner on ATP,
01:12:12
◼
►
I think he mentioned this at one point that, you know,
01:12:15
◼
►
Swift is designed to be everything from, you know,
01:12:18
◼
►
server development environment to app development,
01:12:20
◼
►
to user scripting, to, you know,
01:12:22
◼
►
to a much simpler sort of scripting approach.
01:12:25
◼
►
It should be able to do all of those things ultimately.
01:12:29
◼
►
And so I do wonder about that.
01:12:31
◼
►
If maybe that's their,
01:12:32
◼
►
that what they're really doing here is saying, look,
01:12:34
◼
►
we're gonna kill AppleScript.
01:12:37
◼
►
we're gonna maybe kill Apple events on the Mac
01:12:42
◼
►
or deprecate them because every app uses it now.
01:12:46
◼
►
But in the long run, instead, we're gonna use
01:12:49
◼
►
this other protocol, or even if they keep it around,
01:12:53
◼
►
but the story is gonna be swift.
01:12:54
◼
►
That might happen on both platforms.
01:12:57
◼
►
Part of me just thinks, are they gonna wanna bring that
01:13:00
◼
►
to the Mac or are they just gonna let the Mac?
01:13:02
◼
►
This is a small version of the larger argument,
01:13:04
◼
►
which is why break things on the Mac?
01:13:06
◼
►
If the Mac is your legacy platform
01:13:08
◼
►
and people use things on the Mac
01:13:09
◼
►
because they have worked that way on the Mac for 20 years,
01:13:12
◼
►
why break it?
01:13:13
◼
►
Just leave it there.
01:13:15
◼
►
Maybe add the new thing.
01:13:16
◼
►
Maybe don't even add the new thing
01:13:17
◼
►
and just say that's one of the great things
01:13:19
◼
►
that's on iOS now and then walk away.
01:13:22
◼
►
And so I guess we'll see what they're feeling about that.
01:13:25
◼
►
But I feel like you can do everything you can do
01:13:30
◼
►
in workflow on the Mac now, so you don't need it there.
01:13:32
◼
►
It's just a matter of Apple wanted to come in and say,
01:13:34
◼
►
know from now, you know, now this is the thing everywhere. And I don't know. I would say
01:13:41
◼
►
if Apple's going to take iOS or Mac OS to a lockdown place in the future, it feels much
01:13:45
◼
►
more like iOS, where you can't run arbitrary scripts and get to the terminal and things
01:13:52
◼
►
like that. If they go there, then they have to have something like workflow.
01:13:58
◼
►
Workflow on iOS is now free and seems to be at least for a while sticking about. So if
01:14:03
◼
►
haven't tried it you should. As we said earlier in the show in the show notes
01:14:07
◼
►
Jason put together some of his favorites, some of his favorite workflows. A couple of
01:14:11
◼
►
weeks ago on Connected me and Federico and Steven shared some of our favorite
01:14:15
◼
►
workflows. Ironically enough on that episode we spoke about what would happen
01:14:21
◼
►
if workflow ever went away and I think we came to the conclusion that we didn't
01:14:26
◼
►
think it would happen and I believe we may have mentioned the possibility of
01:14:29
◼
►
Apple acquiring them at some point but kind of all roared buzz if it hasn't
01:14:33
◼
►
happen by now, surely it's not going to happen. And if you want to hear me and Federico especially
01:14:41
◼
►
I guess commiserate and opt to like and kind of hope, we're going to be talking about this
01:14:46
◼
►
more on Connected this week as well if you want to kind of hear more on the subject because
01:14:51
◼
►
it is so important to Federico especially, right? So I'm interested to see how he feels
01:14:56
◼
►
on this. I feel like I've been going through like the seven stages of the creative process
01:15:03
◼
►
- Yeah, yeah.
01:15:03
◼
►
- Yeah, and honestly, I don't even know
01:15:06
◼
►
how I feel about this right now.
01:15:08
◼
►
I really don't.
01:15:09
◼
►
Like, I will say I don't feel very hopeful.
01:15:12
◼
►
I just don't.
01:15:14
◼
►
Yeah, that's kind of how I feel about this right now.
01:15:17
◼
►
Like, I'm kind of using Workflow still every day,
01:15:21
◼
►
and I'm like thinking about like what,
01:15:23
◼
►
do I have anything that can do the stuff
01:15:25
◼
►
that I'm doing here?
01:15:26
◼
►
Like, what do I have, you know?
01:15:28
◼
►
And I'm just thinking about it.
01:15:29
◼
►
I'm preparing because no matter what it's gonna be,
01:15:32
◼
►
it's not gonna be what it is now.
01:15:36
◼
►
That could be good or bad,
01:15:39
◼
►
but it's not gonna be what it is now in two years time.
01:15:42
◼
►
- That I agree with.
01:15:43
◼
►
I think it's unlikely.
01:15:44
◼
►
Although, you know, test flight is not very different
01:15:47
◼
►
than it was when Apple bought it.
01:15:49
◼
►
- Yeah, and it's better.
01:15:50
◼
►
I mean, I'm not saying it's necessarily gonna be worse,
01:15:52
◼
►
but it's gonna be different.
01:15:54
◼
►
And I think some of the things that I do right now,
01:15:57
◼
►
I won't be able to do anymore.
01:15:59
◼
►
Like I wonder will Apple embrace web APIs, like workflow?
01:16:03
◼
►
If they take workflow away and say like,
01:16:05
◼
►
here is our version to go forward?
01:16:07
◼
►
I don't know.
01:16:08
◼
►
I don't know, I don't know, I don't know.
01:16:11
◼
►
But so if you wanna, you know,
01:16:13
◼
►
I know Federico spent a lot more time
01:16:15
◼
►
thinking about this than I have,
01:16:16
◼
►
so I'm sure you have some stuff to say as well.
01:16:19
◼
►
- Yeah, we'll see.
01:16:21
◼
►
I choose to be optimistic, but you are right.
01:16:25
◼
►
Things will be different, almost certainly.
01:16:28
◼
►
but the trade-off of having an automation utility
01:16:33
◼
►
that is already right on the edge
01:16:41
◼
►
of what an app should be able to do,
01:16:44
◼
►
have access as a blessed Apple app
01:16:50
◼
►
to potentially do things that no App Store app
01:16:55
◼
►
would ever be allowed to do.
01:16:58
◼
►
The upside for that is huge.
01:17:02
◼
►
And so, you know, would I make the gamble
01:17:07
◼
►
if I had to choose of like, all right, well,
01:17:10
◼
►
you can put out, put workflow inside of Apple
01:17:12
◼
►
and see what happens.
01:17:13
◼
►
And there's a chance that you're gonna have access
01:17:15
◼
►
to all this amazing stuff,
01:17:16
◼
►
but they might also ruin it totally or make it go away.
01:17:20
◼
►
I don't know if I would take that bet.
01:17:23
◼
►
You know, I might just choose to say, let's let it ride.
01:17:25
◼
►
Let's leave it where it is.
01:17:26
◼
►
It's all good, right?
01:17:27
◼
►
But the potential for iOS, thinking not just about workflow,
01:17:32
◼
►
but thinking about doing work on iOS,
01:17:34
◼
►
the potential there for workflow
01:17:37
◼
►
or something that is based on workflow
01:17:40
◼
►
to harness core operating system functionality
01:17:44
◼
►
that nobody has access to is huge.
01:17:50
◼
►
Like it could potentially be a game changing feature for iOS
01:17:55
◼
►
And yeah, it may not be the same, and for certain tasks it may cease to be functional.
01:18:05
◼
►
But if they do it right, I might be willing to make that trade because of the power that
01:18:12
◼
►
you can get once you're inside Apple and you're vetted by the people at Apple and you're granted
01:18:18
◼
►
access to things that nobody outside of Apple can grant access to.
01:18:22
◼
►
by putting it in Workflow, you're granting access to the users, to those features, and
01:18:27
◼
►
that makes iOS better. So that's why I choose to be optimistic, is that if done right, this
01:18:32
◼
►
will make iOS better.
01:18:33
◼
►
I would love that. I would love that. But like, I just can't get it out on my head that
01:18:37
◼
►
there's also a bad part. And if that bad part does happen, it seriously affects the way
01:18:41
◼
►
that I get my work done.
01:18:43
◼
►
I feel like what I'm telling you, Myke, is Workflow is dead, but it's going to a better
01:18:49
◼
►
Is it going to the App Farm?
01:18:51
◼
►
I think it's going to the App Farm upstate. No, I think a better way to do it would be to say,
01:18:56
◼
►
like, actually, I'm going to take it back to the Segoian family. So, like, Chris Segoian,
01:19:01
◼
►
Sal's nephew, was at the ACLU. He was their security and technology lead. And he left there
01:19:08
◼
►
to work in Washington, D.C. at a—it's hard to even explain what it is—but it's like a policy
01:19:14
◼
►
seminar kind of place. And the idea there is, he is going behind the scenes. He's not going to be
01:19:20
◼
►
be able to tweet anymore. He's gone behind the scenes. But he is, I'm going to assume,
01:19:27
◼
►
he's doing good. He is teaching people in Washington about security issues so that we
01:19:33
◼
►
don't look at politicians and their staffs in Washington, D.C. in a few years and say,
01:19:39
◼
►
they literally have no idea what they're talking about, which is kind of how they are right
01:19:43
◼
►
now. And that's the tradeoff. It's like, we lost access to this great voice who has lots
01:19:47
◼
►
of smart, interesting things to say to the public, but the world may be better off because
01:19:52
◼
►
of what he's doing now. So, you know, it's a little bit like that, which is workflow
01:19:58
◼
►
is maybe going to go away or at least change, but it may make iOS a much better place in
01:20:04
◼
►
the end. And I'm not saying in just that they're going to take the engineers from workflow
01:20:09
◼
►
and have them work on a new springboard or something like that. That's not what I mean.
01:20:13
◼
►
That would be a complete failure and a crushing disappointment if that happened. But if workflow,
01:20:17
◼
►
the spirit of workflow affects iOS to make it far more powerful than it is now, then
01:20:23
◼
►
that would be awesome. So hold on to that Myke, as you're in your acceptance phase.
01:20:28
◼
►
Today's show is brought to you by Squarespace. Enter the offer code upgrade at checkout and
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Thanks to Squarespace for sponsoring this week's episode
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of Upgrade and Relay FM.
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Squarespace, make your next move, make your next website.
01:22:08
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So we start the show with #SinnellTalk.
01:22:10
◼
►
We end the show with #AskUpgrade.
01:22:13
◼
►
Lucas wants to know,
01:22:15
◼
►
do you think there will be a new iPad mini?
01:22:22
◼
►
I think there will be.
01:22:23
◼
►
I think it will be the iPad mini without a number,
01:22:26
◼
►
like we said earlier, fifth generation.
01:22:29
◼
►
And it will be, you know,
01:22:32
◼
►
it will be down there in the iPad line.
01:22:36
◼
►
You know, it's like there'll be the iPad and the iPad mini
01:22:38
◼
►
and there'll be buddies.
01:22:40
◼
►
I think that's probably the case.
01:22:41
◼
►
I think there's still people out there who want small.
01:22:43
◼
►
iPad minis are great for kids.
01:22:45
◼
►
Like they're great for kids.
01:22:46
◼
►
My son still uses an iPad mini and he's 12 now,
01:22:49
◼
►
but like he has grown up with the iPad mini size
01:22:52
◼
►
and you know, he has small hands and it works great for him.
01:22:56
◼
►
So I do think there's a place for the iPad mini.
01:22:59
◼
►
I'm skeptical about whether there's like a pro iPad mini
01:23:02
◼
►
that needs to exist,
01:23:03
◼
►
But now that we've got the iPad back,
01:23:07
◼
►
I feel like there will still be an iPad mini as well
01:23:10
◼
►
to run on side it,
01:23:11
◼
►
but that the next version might be, you know,
01:23:14
◼
►
might be in the same style of like cheaper
01:23:17
◼
►
and maybe not as cutting edge.
01:23:21
◼
►
The iPad mini has kind of already been there,
01:23:23
◼
►
but also it's very weird, can I say,
01:23:25
◼
►
that with the new changes,
01:23:27
◼
►
they're only selling 128 version of the iPad mini 4.
01:23:32
◼
►
It's weird. That's weird.
01:23:34
◼
►
- That fact makes me think there might not be
01:23:37
◼
►
any more after this one.
01:23:39
◼
►
- They're just trying to get them out the door
01:23:41
◼
►
and then close it off.
01:23:43
◼
►
I feel like there's a use case for it.
01:23:44
◼
►
- Why would you do that?
01:23:45
◼
►
It seems so strange, like from pricing and stuff.
01:23:48
◼
►
Like it's just really weird.
01:23:49
◼
►
- Yeah, I don't know. It is weird.
01:23:51
◼
►
Yeah, it costs more to get an iPad mini than an iPad.
01:23:54
◼
►
Although you could argue like it's a specialty thing
01:23:56
◼
►
and it's like you're paying for the smallness of it.
01:23:59
◼
►
- You're getting a big story.
01:24:00
◼
►
there's a reason, but it's like, it's just seems, yeah.
01:24:03
◼
►
- I would have expected them to have it be like
01:24:06
◼
►
an iPad mini for 32 only.
01:24:09
◼
►
- Instead they went 128 only.
01:24:09
◼
►
But I do, if I had to bet,
01:24:11
◼
►
I would bet there will be a new iPad mini at some point
01:24:14
◼
►
that will be maybe drop the number entirely
01:24:16
◼
►
and we'll just be a buddy to the iPad fifth generation.
01:24:20
◼
►
- Tim wants to know if we use a VPN
01:24:23
◼
►
to protect browsing privacy.
01:24:25
◼
►
Jason, do you?
01:24:26
◼
►
- I don't, I'm open to the idea
01:24:29
◼
►
because there's a lot of talk,
01:24:30
◼
►
especially in the US, that there might be legislation
01:24:34
◼
►
to change what your internet provider is monitoring
01:24:39
◼
►
from your browsing information and selling that.
01:24:43
◼
►
So I've thought about it, although of course,
01:24:47
◼
►
the VPN provider can look at your traffic too.
01:24:51
◼
►
So I don't know, I have a VPN.
01:25:00
◼
►
So I have TunnelBear and one of the features
01:25:02
◼
►
that TunnelBear has is it's got a Chrome extension.
01:25:05
◼
►
I don't think it has a Safari extension.
01:25:07
◼
►
The great thing about the Chrome extension
01:25:08
◼
►
is I can VPN my web traffic only.
01:25:12
◼
►
I can just turn on the Chrome extension
01:25:15
◼
►
and just use TunnelBear to tunnel my web traffic.
01:25:18
◼
►
- So it would be fine for this Skype call.
01:25:21
◼
►
- Exactly right.
01:25:23
◼
►
So there wouldn't be any encryption overhead for Skype.
01:25:26
◼
►
- That's really cool.
01:25:27
◼
►
- My Chrome thing has it.
01:25:29
◼
►
yeah, I don't think they can do that in Safari,
01:25:31
◼
►
but they can do that in Chrome.
01:25:32
◼
►
And so I use that not all the time,
01:25:34
◼
►
'cause I don't use Chrome all the time,
01:25:35
◼
►
but I use that sometimes and have it set up
01:25:37
◼
►
to just go to fastest,
01:25:38
◼
►
which is, you know, it'll find a Western US VPN
01:25:41
◼
►
and connect and I do have that.
01:25:43
◼
►
But, you know, I'm open to this idea.
01:25:49
◼
►
I feel like we're gonna get to the point
01:25:53
◼
►
when we might all need more of stuff like this.
01:25:57
◼
►
But right now, the issues are it does,
01:26:01
◼
►
it can really slow things down
01:26:02
◼
►
and I have podcasts and things to do.
01:26:04
◼
►
And so that makes me, if I could set up my router
01:26:07
◼
►
to just encrypt everything before it even gets
01:26:09
◼
►
to the cable modem to like encrypt it out somewhere else,
01:26:13
◼
►
and then everything on my house would be encrypted,
01:26:15
◼
►
I would consider it, but you know,
01:26:18
◼
►
I don't really wanna do that with my Netflix streams
01:26:20
◼
►
and my podcasts and things like that.
01:26:22
◼
►
So I feel like the technology is gonna need
01:26:24
◼
►
to be more sophisticated or at least come down
01:26:26
◼
►
into products that make it easier for consumers
01:26:29
◼
►
to tie into a VPN and encrypt their traffic
01:26:34
◼
►
that's going out past their ISP.
01:26:36
◼
►
But then if enough people do that,
01:26:37
◼
►
the scrutiny will just move to the VPN providers
01:26:41
◼
►
'cause they become the, you know,
01:26:43
◼
►
that's where the tunnel ends and they become the people
01:26:46
◼
►
who have to safeguard your privacy.
01:26:48
◼
►
- I use Cloak on my laptops.
01:26:52
◼
►
So like on my MacBook, I have cloak.
01:26:57
◼
►
And I use that for kind of when I travel
01:26:59
◼
►
or when I'm on like unsafe wifi,
01:27:02
◼
►
you know, like wifi that I don't trust.
01:27:05
◼
►
I also have the app installed on my iOS devices
01:27:07
◼
►
in case I ever wanna do the same for that.
01:27:09
◼
►
- Yeah, I have that with TunnelBear.
01:27:10
◼
►
I have those both set up.
01:27:12
◼
►
And yes, when I'm out in the world
01:27:13
◼
►
at some random wifi hotspot,
01:27:15
◼
►
that is what I generally do is I trust having just
01:27:20
◼
►
having just, you know, don't trust the free Wi-Fi.
01:27:24
◼
►
- I've got to say though, I'm super intrigued
01:27:26
◼
►
about that TunnelBear thing.
01:27:27
◼
►
I mean, I used TunnelBear a long time ago
01:27:29
◼
►
before I found Cloak, and then I found Cloak
01:27:31
◼
►
to be a nicer app, nicer experience.
01:27:33
◼
►
But that browser extension, that is really intriguing.
01:27:37
◼
►
If I was ever gonna run something like that at home,
01:27:41
◼
►
I don't want everything going through it.
01:27:44
◼
►
I want my browsing history to be hidden
01:27:46
◼
►
if I'm doing it at home.
01:27:47
◼
►
like I'm not worried about like the network itself,
01:27:50
◼
►
but I wouldn't want my streaming services
01:27:54
◼
►
or my Skype or anything to be going through it
01:27:57
◼
►
because everything would be slower.
01:27:59
◼
►
So that's really, really interesting.
01:28:01
◼
►
It's really interesting.
01:28:02
◼
►
I might look into that a little bit more.
01:28:04
◼
►
Mitchell asked, well they said
01:28:08
◼
►
they're ditching their 15-inch MacBook Pro
01:28:10
◼
►
because they don't need a real computer anymore.
01:28:12
◼
►
They wanna know, the age old question,
01:28:13
◼
►
should I get a 9.7 inch or 12.9 inch iPad Pro
01:28:16
◼
►
and should I wait for the upgrades?
01:28:18
◼
►
I'm gonna answer this in two parts.
01:28:20
◼
►
If you are coming from a 15 inch MacBook Pro,
01:28:22
◼
►
you should get the 12.9 inch iPad Pro.
01:28:25
◼
►
Because clearly portability wasn't a thing
01:28:28
◼
►
that you super cared about in the past, right?
01:28:30
◼
►
Because there were like multiple screen sizes
01:28:32
◼
►
smaller than that.
01:28:34
◼
►
And also I think going from 15 inch to 9.7,
01:28:36
◼
►
you would feel that.
01:28:37
◼
►
I think you should go to the 12.9.
01:28:39
◼
►
Plus as well, if it's gonna be your home machine,
01:28:42
◼
►
the 12.9 is a nicer machine for the home.
01:28:44
◼
►
because it's bigger, it's heavier,
01:28:46
◼
►
but you don't need to carry it around all the time.
01:28:49
◼
►
Should you wait for the upgrade?
01:28:51
◼
►
I think probably yeah.
01:28:52
◼
►
I mean, if you're willing to wait a year,
01:28:54
◼
►
because we don't know how long it's gonna be,
01:28:56
◼
►
but I would expect within the next 12 months,
01:28:59
◼
►
there will be new ones,
01:28:59
◼
►
'cause who even knows anymore?
01:29:01
◼
►
Nobody knows, no one could tell.
01:29:02
◼
►
I would say that there will be something within the next year
01:29:05
◼
►
I would say wait, otherwise, 12.9,
01:29:07
◼
►
I use it every single day.
01:29:08
◼
►
It's an old machine now based on kind of
01:29:10
◼
►
iOS device refreshes, but it's still fantastic.
01:29:15
◼
►
Mine works great and it works great every single day.
01:29:17
◼
►
You could probably get a decent price on a refurb one now.
01:29:21
◼
►
That might be a good route to go down.
01:29:24
◼
►
- Yeah, but we do have hopes
01:29:25
◼
►
that there would be a new one soon, so.
01:29:28
◼
►
- I say within the next three to six months.
01:29:31
◼
►
- So if you can hold out,
01:29:32
◼
►
if you can hold out, I would hold out for the new one
01:29:35
◼
►
because the old one is more than a year old now.
01:29:40
◼
►
Chris asked, "What is Apple doing on the 18th of April?"
01:29:44
◼
►
Now this sounds like a very peculiar question, unless you know that at WWDC last year there
01:29:49
◼
►
was this big wall of text, and it had all these little phrases and funny things and
01:29:55
◼
►
jokes and inside jokes and that kind of stuff.
01:29:57
◼
►
But one of the kind of small sentences said, "Hello Tuesday, April 18th, 2017."
01:30:04
◼
►
It was the only reference to any date on this huge wall of code is what Apple called it,
01:30:10
◼
►
but it was there. Tuesday, April 18th, 2017. I'll put a link in the show notes. Federico
01:30:15
◼
►
tweeted it. He took a picture of it. Federico has kind of many feelings. I think his one
01:30:21
◼
►
has been that that is when Campus 2 will officially be declared open. And I think he said that
01:30:26
◼
►
for a while as well. Like that was one of the big things. Many people think that there
01:30:30
◼
►
might be an event on that day that Apple was been thinking about or some big product introduction
01:30:36
◼
►
that they knew about was definitely going to be on that date basically 10 months before.
01:30:41
◼
►
What do you think? I mean that whatever it is Apple is surely sure about something happening
01:30:47
◼
►
on that day. I mean why it would be such a like why would you say that day? Why would you not say
01:30:53
◼
►
the day that it was that WWDC opened or whatever? Tuesday April 18th 2017. What do you think's
01:30:59
◼
►
happening, Jason? I think it's somebody's birthday or somebody's anniversary and they picked a date
01:31:10
◼
►
in the future for that phrase. I think it's that simple. I don't think there's anything going on.
01:31:18
◼
►
You don't think Apple's doing anything? They just picked it?
01:31:21
◼
►
Yeah, that far in advance. Apple doesn't schedule stuff that far in advance. No way.
01:31:27
◼
►
So you think that we'll come to April 19th and nothing would have happened on the 18th?
01:31:32
◼
►
Well, I'll put it this way.
01:31:33
◼
►
If something happens on April 18th, it is not going to happen because Apple knew that
01:31:37
◼
►
they had text on the wall at WWDC 2016 that mentioned that date, and boy, they have to
01:31:42
◼
►
do something that date, or it'll disappoint all of the conspiracy theorists on the internet.
01:31:46
◼
►
No, but what if it was something that...
01:31:49
◼
►
It's not impossible that something could have been set a year in advance to happen on that
01:31:55
◼
►
It's not necessarily a product launch, but it could be anything.
01:31:57
◼
►
I don't... it could be anything, but what would it be? What would it be that Apple
01:32:03
◼
►
cared enough about to put in secret text in the "Hello" banner at WWDC that they
01:32:09
◼
►
knew about months in advance? Ten months in advance?
01:32:14
◼
►
It could have been the day that they declared Open Compass 2. It's a construction
01:32:19
◼
►
project. I mean, they could have a pretty... But why would you do that ten months...
01:32:22
◼
►
No, yeah, construction projects slip. Everything slip.
01:32:26
◼
►
Okay, well, all right, fine, fine.
01:32:28
◼
►
I think that it is not impossible
01:32:31
◼
►
for a company to assume something,
01:32:33
◼
►
a date of some description, 10 months in advance.
01:32:37
◼
►
I don't think that is an impossible thing to do.
01:32:39
◼
►
But we'll find out. - I do.
01:32:42
◼
►
- Brent asked, "Unlike last week's Brent,
01:32:47
◼
►
"I have too many podcasts that I listen to."
01:32:51
◼
►
The Brents are fighting now.
01:32:53
◼
►
How do you decide which podcasts to drop from your queue?
01:32:57
◼
►
Now I take this not so much as a podcast to unsubscribe to,
01:33:01
◼
►
but just like episodes I see
01:33:03
◼
►
and I don't want to listen to them.
01:33:05
◼
►
I don't have as much time to listen to podcasts as I used to.
01:33:09
◼
►
This is something that has started to happen to me
01:33:12
◼
►
gradually over time.
01:33:13
◼
►
When I quit my job, I was still listening to lots of stuff,
01:33:16
◼
►
but I don't know what it is,
01:33:18
◼
►
but in the last maybe six months or so,
01:33:21
◼
►
I seem to have less and less time to listen to podcasts and I don't know why or at least
01:33:25
◼
►
less and less consistent time to listen.
01:33:28
◼
►
So these days I tend to, I have a small handful of shows that I listen to every single episode
01:33:35
◼
►
of and then outside of that I just look at the descriptions and choose if I want to add
01:33:39
◼
►
it to my queue in Overcast queuing feature that I use and really like a lot.
01:33:45
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I do pretty much the same thing which is I will take shows, I have a priority playlist
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that some shows, and then I have a list of all the episodes,
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and I will go in and add things to the queue,
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and if somebody says, "This is a great episode,"
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I'll add those to the queue, and then eventually,
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if there's a podcast that I like episodes of,
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but I find that I'm never getting to it
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unless there's an extraordinary circumstance,
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I will turn that to, you know,
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basically don't add new episodes,
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but I'll keep it in my overcast list,
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and I will occasionally pop in there,
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or somebody will say, "Oh, did you hear this episode?"
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And then I'll add it in that way manually.
01:34:19
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So there's like a set of levels that go down
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of like priority one, two, three, four,
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in terms of like how I approach them.
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But I have way too many shows too.
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And I decide, bottom line is how do I decide?
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I decide what are the ones that get me excited
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when there's a new episode and they go to the top of my queue
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and then I put those in as like,
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yes, those always go in this queue
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and they always go to the top if they're that.
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And then everything else is just fighting for
01:34:45
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when I look at my queue and nothing is moving me
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or there's nothing in it, then what do I go to next?
01:34:51
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If you want to find out more about our show notes for this week's episode head on over
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to relay.fm/upgrades/134.
01:35:00
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Thanks again to our sponsors this week, the fine folk over at TextExpander from Smile,
01:35:04
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Encapsular and Squarespace.
01:35:06
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If you want to have your question answered on the show you can always tweet with the
01:35:10
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hashtag #askupgrade and we'll grab it and if you want to suggest a question for me to
01:35:14
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ask Jason in our new Snell Talks segment at the beginning of the show, it can be fun little
01:35:18
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questions, esoteric things, just stuff that you want to know about Jason Snell's day or
01:35:22
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week or weekend, use the hashtag SnellTalk and I'll pick those up as well. And we appreciate
01:35:28
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your participation on the show as always. Any follow up and stuff that you send, we
01:35:32
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always love it and thank you for continuing to do that each and every week. If you want
01:35:36
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to find Jason online, he's over at sixcolors.com and @jsnell, J-S-N-E-L-L-L. And next week
01:35:42
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he'll be in my office. I am @imike and we'll be both back next week in person for the beginning
01:35:51
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of our European tour, which we seem to be doing on an almost yearly basis. Until next
01:35:59
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time, say goodbye Jason Snow.
01:36:01
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Goodbye from sunny and blue sky California.
01:36:04
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You had to get the weather in, didn't you?
01:36:06
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[MUSIC PLAYING]