135: Trashed The Can
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From Real AFM, this is Upgrade episode 135 today.
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We are in London together. My name is Myke Hurley and I am joined across
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this very table by Mr. Jason Snell.
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I'm looking at you.
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I know, we are recording in my living room right now.
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Mega living room.
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Mega living room.
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So I guess that it's gonna sound different and everything,
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but we can do the high five that you know well,
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the real in-person high five.
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You didn't hear it 'cause it was a small high five,
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but it happened.
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So it is only time, it is now the time,
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that we must address #snailtalk for the week,
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and our snail talk opening question for this week
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comes from Matthew.
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Matthew wants to know, other than Guinness,
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what is your favorite beverage when you come to the UK
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or Ireland, which you do every year now?
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I'm trying not to say anything bad about Guinness.
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Guinness is fine.
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It is a style of beer that I like,
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and it is perfectly fine,
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although there are better stouts in the world than Guinness.
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I don't know.
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Tea is good.
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Right, this is a good place for tea.
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If you like tea.
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These islands are good for tea.
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I will seek out, I like dark beer,
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so when I'm in the UK especially,
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I will seek out if there is a local stout or porter,
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since this is the home of the porter, I believe it was invented here, and that's my favorite style of beer.
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I look for those. I keep an eye on those. I had a local London beer yesterday, but it was a Belgian wit style beer, so it was a little bit different.
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But yeah, so I would say a dark beer is probably the answer. Not Guinness.
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Not Guinness.
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Guinness is fine again, but a local different brand would probably be my choice.
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If you would like to submit a question for our opening segment of the show, you can use
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the hashtag SnellTalk and you can do that and they will come into a lovely spreadsheet
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and thank you to Matthew for his submission.
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We have already had the first casualty of SnellTalk though, last week.
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You bought a new car, you bought an electric car, which we would have definitely spoken
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about at the beginning of the episode when I asked you how you were doing.
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I gazed out my window to check on the sky and see if it was it was gray or blue.
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You would have said, "Oh, there's a new car out there."
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I would have.
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What did you get?
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We bought a used Nissan Leaf.
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This is full electric.
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Full electric.
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It's not hybrid.
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No, there's no place to put gas.
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You can pour it in but you're just going to ruin the leather inside of it.
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You'll ruin the seats.
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Yeah, one of these days I'm going to be driving past a gas station and I'm just going to drive
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the car right through it and back out the other side and it's just
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trolling the gas station. But yeah we were looking for a new car for our
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second car. We have a minivan that's sort of the number one car and
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right now we have a compact car that's our second car. But it's getting
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up there in age and it has some issues with its transmission and I decided I
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didn't think it was suitable or safe for my daughter to drive. I'm okay driving it
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right now but even I think that it's in a long run it's just getting up there
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and it needs to go. So we needed a second car and a car our daughter learning to
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drive has been something that sort of precipitated it happening soon. And we
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realized that I mean I kind of wanted to get an electric car but we realized that
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for a second car we really didn't need a lot of range so it wasn't a big deal to
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buy a new electric car that's got a couple hundred miles of range we could
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get a used model. And the thing with a lot of these electric cars and people
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who are in the know about electric cars,
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a lot of electric car usage is lease usage
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because it's new technology and why not lease a car
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and not be stuck with it?
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So after three years or whatever, you give it back
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and you move on to your next electric car.
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Well, what happens to those cars that were leased
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when their lease is up?
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And the answer is they put them out on the used car market
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at a pretty reduced price
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from what they cost originally a few years ago.
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And that's what this car was, it was a lease.
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So we bought it for less than a third
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of what its original list price was, I think.
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So that's, you know, and I think for us,
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that was, it was a good choice because we have,
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even though its range is not particularly great,
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I think it gets like 70 miles of range.
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But that's more than enough for where it'll get used.
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Congratulations on the new addition to the Snell driveway.
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- Thank you.
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Let's do some small items, some follow-up and many stuff.
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MLB at Bat has gained personalized app icons with iOS 10.3.
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You remember that one of the things that was in 10.3
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was the ability for an application to change its icon,
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and it wasn't like dynamic, you had to make a choice,
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sometimes there'd be this little pop-up.
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It seemed really super weird.
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Well, now the MLB at Bat application
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will allow you to choose your team's logo
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to replace the MLB icons on your home screen.
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Have you done this with yours?
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- I did it and decided I didn't like it
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and went back to the original MLB icon
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because I use that app not just to check on my favorite team,
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but I use it to check on other teams and scores
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and watch other games and things like that.
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And so it seemed weird to me to turn it
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into a branded app for one team.
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And I'm used to the MLB app.
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So it's kind of funny, I get why you'd want to do this if really the whole point of using
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the app is to check on your team, but for whatever reason I just decided I kind of liked
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it the way it was.
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You're a fan of the sport.
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I do have my favorite team and all that, but I am checking other scores and looking at
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other video of other games and things like that.
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So I decided not to do it.
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I tweeted about this and I heard from a couple of people that they had heard from people,
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you know, like as the grapevine goes, that this entire feature in 10.3 was for MLB.
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That is what I've heard from those same kind of grapevine sources.
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It makes sense that they would ask for it, but I don't think it makes sense that Apple
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would give it to them.
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Why would they give them that feature?
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Like an entire feature in the OS just for this.
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They've been a trailblazing developer for iOS for a long time.
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They've always been.
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This is a Hall of Fame app.
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Macworld I think put it in the app Hall of Fame.
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You speak very hard of it, right?
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Was it a week or two ago?
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It is a great app and it's been a great app for a while now.
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So my guess is that what probably happened is they said,
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it would be nice if we could do this.
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Or they said something like,
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we are thinking of releasing individual apps for every team
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because people want this and we can't provide it.
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And Apple said, no, no, no, no, no, we'll do it.
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But my guess is that Apple wouldn't implement this
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just for them, but that this may have been the impetus
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for it, 'cause you can see other examples of this,
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just off the top of my head, imagine Overcast, the podcast player has a light
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theme and a dark theme and the icon is based on the light theme.
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Well, it's got another color scheme, why not offer another color scheme for
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And that's true of any app that's got that.
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Or you've got an app icon that you can skin in
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a different colors based on people's design choice.
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Why not allow them to do that?
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It is a sort of a silly feature and
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Of course it has to be done through a user interface so you can't just change it as a
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calendar app, you can't change the date every day, it doesn't work like that.
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But it allows some more customizability and I think that's fine.
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The new iPad has been torn down by iFixit and they confirm that it's basically identical
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in build on the inside to the iPad Air, the first iPad Air.
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confirms what we thought that Apple were going for. They're trying to make an iPad at the
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lowest price possible, so they're reverting some parts, they're maybe reverting to an
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easier to build machine, and that's what they've done with the iPad. I think that, you know,
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I don't think that really this is to be criticized, but I just thought it was interesting to get
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the information from iFixit.
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Right, and it seemed like that, that it was basically the specs, other than the processors
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that they upgraded, it seemed very much like an iPad Air. Now we know that Dan Frakes at
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the wire cutter who is the czar of iPod and iPad and iPhone accessories.
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He has been the iPhone accessory guy for so long.
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Dan said that iPad Air cases, some of them will work with the new iPad and some of them
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iPad Air, not iPad Air 2, but iPad Air.
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Because the shape is the same but the location of like the camera I think and some of the
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ports is slightly different.
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So you may not be able to reuse that case if you've got an iPad Air.
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But really why would you get an iPad Air or an iPad if you've got an iPad Air?
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I mean it is slightly upgraded but it's essentially the same.
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It's really targeted at pre-iPad Air users.
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Alright, should we take a break?
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Jason, would you like to thank our returning sponsor?
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we figure out how many seconds a year they're saying they might be down? It's not very many.
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that they've filtered out. So I've got it set to every day, although you can set how
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often they send it to you and it lists the subject and the from of every email
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deliver the message and whitelist the sender so if there is a false positive
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you can override it and then that mail just appears in your box automatically
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and that person will never be filtered out again which is pretty great so you
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MailRoute for their support of this show and their support of mail bagging.
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Before we sat down today I was giving Jason a tour of Mega Office and I showed
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him where the mailbag that he bought me lives. It lives, the mailbag lives, ladies and gentlemen.
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Greatest gift ever. Not only do mailbags live, Jason Snell, so does the Macintosh Professional.
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Oh, what an unlikely turn of events this is, Myke.
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I was so prepared for today's show. I had a whole document done, we had a bunch of topics
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all set out. We were ready to go.
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It would have been a great show. One of the all-time greats.
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One of the all-time greats. And then a bunch of, I guess an embargo lifted, and a bunch
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of articles were published. To name a few, John Gruber, we have Buzzfeed, TechCrunch,
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Axios, which I wasn't sure existed until you mentioned it to me. What is Axios?
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It's a new one. It's a startup and Inafri, who used to be at Recode, is there.
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And Mashable. They all had pieces where Apple sat down with them.
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With literally those five people.
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And a bunch of people from Apple, I think it was like kind of one-to-one in Apple representatives
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to press representatives to talk about primarily the Mac Pro, but as a whole Apple's commitment
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to Macintosh professional users.
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They kind of touched across the whole gamut, but it's primarily on the Mac Pro.
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So let's start with what they have done today.
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Can we start with #JasonWasRight?
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because I would say when people felt despair I was definitely not alone but I was on the
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team who said that Mac Pro is not sticking around and looking old just to be discontinued.
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That there has to be another story.
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You remain faithful and everybody else will give them up.
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Otherwise they would have just killed it.
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And that didn't happen and it turns out we kind of got a one-two punch today about the
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So what is happening immediately is that today,
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Apple is releasing a small speed bump for the Mac Pro.
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- New Mac Pros, everybody.
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- I think so.
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I think it says new on Apple's store page.
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- They are new.
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- So the $2,999 model goes from a four core Xeon CPU
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to six cores and it gets a GPU upgrade.
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I don't understand the GPU upgrades,
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but I know that there's more numbers in there.
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- Well, there's two, yeah, I don't understand it either.
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There's two GPUs and they got upgrades.
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They made the innards faster than it was.
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I haven't seen whether this is,
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I'm sure that other people will be writing about it soon
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if they haven't already.
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I don't know how current these Xeons are.
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They may be a year old.
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- Yep, but it's better.
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- But they're newer than what was there
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when they introduced the product,
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which hasn't changed since then.
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- And the $3,999 model goes from a six-core CPU
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to eight cores and also gets a GPU upgrade as well.
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That's it for upgrades, no Thunderbolt,
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no Retina display support, no USB-C.
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- Yeah, it's still using the old Thunderbolt
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and the old USB-3 and all of that stuff.
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It's literally a swapped in chips on the Mac Pro.
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- But this is merely the starter to what is the big news,
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the main course of this.
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Apple has preannounced today,
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they have preannounced that a new Mac Pro
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and external display made by Apple are being worked on.
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They won't be out this year,
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but they're saying it will be out next year.
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Can I read a quote from John Gruber?
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- Apple is currently hard at work
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on a completely rethought Mac Pro
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with a modular design that can accommodate high-end CPUs
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and big honking hot running GPUs.
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I'm not sure if that's a quote from Apple exactly,
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but it's what John said.
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And which should make it easier for Apple to update
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with new components on a regular basis.
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They're also working on Apple branded pro displays
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to go with them.
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So let's start off with one key word in this.
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- Is it honkin'?
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- Well, not honkin' so much.
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- Let's do that. - Modular.
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looking at the context of that word,
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my guess is what it means is,
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it's something that we'll talk about more in a little bit,
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which is modular for Apple.
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That it makes it,
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It's a system that is less carefully balanced and integrated than the trash can Mac Pro.
00:15:31
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That allows them to more easily swap in new parts.
00:15:36
◼
►
It's possible that it's a modular design for users as well.
00:15:40
◼
►
There's no extra detail here.
00:15:42
◼
►
It could mean that it'll have slots and things.
00:15:45
◼
►
But I think- >> I see where you're going now.
00:15:46
◼
►
>> I think the context here is that the existing one was not modular enough for
00:15:51
◼
►
them to easily swap in new stuff because it was balanced on the head of a pin.
00:15:55
◼
►
It ended up being less modular than they expected or like the modularity, if there's
00:16:01
◼
►
a new word for you, that they expected didn't pan out which was that you would
00:16:04
◼
►
just connect stuff to it. And that just wasn't a future that was
00:16:08
◼
►
realized. I hadn't thought about the idea of the modularness. I'm gonna go with modularity.
00:16:17
◼
►
I'm gonna go with modularity. Well done. I wasn't, I didn't really think of it in a
00:16:22
◼
►
sense of like it would make it easier for Apple to upgrade. I was thinking of
00:16:25
◼
►
it in the sense of like, "Cheese grater Mac," right? Where you could open the door
00:16:28
◼
►
and you could pull stuff out and put new things in. So do you think that maybe we're looking
00:16:33
◼
►
at more like the design is modular for Apple's machines to build more of these
00:16:38
◼
►
and update them quicker or that users may be given the ability to pull off a
00:16:42
◼
►
door and put stuff in it. Yeah I think Apple's never going to prioritize card slots.
00:16:51
◼
►
Right. I mean there's literally not a system they make that has something like
00:16:57
◼
►
that. Cards and bays and you know open spaces with a question mark where it's
00:17:03
◼
►
your product add-on product can go here. But the fact is also true that they
00:17:10
◼
►
could do things to make it more repairable and upgradeable than it is
00:17:13
◼
►
now even if it's not officially repairable or upgradeable and if they
00:17:18
◼
►
did that it would probably be a side effect of the real reason they're doing
00:17:22
◼
►
it which is they want to be able to quickly drop in new hardware because
00:17:26
◼
►
quite frankly I mean this is the thing about the existing Mac Pro that
00:17:29
◼
►
frustrated people and it made no sense is quite frankly for pro users they're
00:17:35
◼
►
most concerned about can I buy the highest spec system that I can and if
00:17:40
◼
►
you have to wait two years to buy that system or you can never buy it because
00:17:44
◼
►
it's never going to be compatible then that why do we have a high-end product
00:17:48
◼
►
at all instead you want like feature one of the high-end product to be its
00:17:52
◼
►
ability to rapidly be turned into the latest and greatest processors when or
00:17:57
◼
►
GPUs when they're available. So we'll come back to like to that part like the
00:18:02
◼
►
idea of the updating in a little bit because Apple gave some information about, I think
00:18:07
◼
►
they tried to explain I think what happened with the trashcan.
00:18:11
◼
►
But there was more stuff that they spoke about today.
00:18:14
◼
►
Apple said that they will have great new iMacs for release this year, which will include
00:18:20
◼
►
configurations specifically targeted at large segments of the pro market.
00:18:24
◼
►
Which I do wonder if that's the iPad or the iMac Pro rumor that has been going around.
00:18:29
◼
►
Well at least the idea.
00:18:31
◼
►
yeah the idea that that there are iMacs that are specifically targeted at large
00:18:37
◼
►
segments of the pro market like they say here like what can we do if we're Apple
00:18:41
◼
►
to take the iMac and make it even more appropriate for the high-end pro
00:18:45
◼
►
market which they've been pushing it up to right now. Me and you do not need a Mac Pro. No we don't
00:18:50
◼
►
although you know I do have those moments when I'm processing when I'm
00:18:53
◼
►
denoising audio in iZotope where I've pinned the cores and it still takes a
00:18:59
◼
►
a minute or two to denoise a two hour audio file.
00:19:03
◼
►
And where I think faster CPU and faster storage,
00:19:08
◼
►
which my iMac is the original 5K, so it doesn't have the faster storage,
00:19:14
◼
►
that both of those things are something I could use.
00:19:16
◼
►
I probably don't need a Mac Pro.
00:19:19
◼
►
I could just get a more powerful iMac if one existed.
00:19:22
◼
►
So I do think that that rumor going around,
00:19:25
◼
►
that it's sort of gotten taken by some people as an example
00:19:28
◼
►
of why the Mac Pro wouldn't exist, probably has its roots in this idea that for them to
00:19:33
◼
►
specifically say configurations targeted at Pro users suggests that there's more above
00:19:40
◼
►
and beyond where the iMac is today that they're going to try to push those systems to be capable
00:19:46
◼
►
I also see this as no matter what that actually ends up being, right, no matter how powerful
00:19:50
◼
►
it is, it feels like another part in this puzzle where Apple is trying to associate,
00:19:57
◼
►
we don't know what it's gonna look like yet. It might not be anywhere even near a Mac Pro,
00:20:00
◼
►
but just like a bump that we would expect. But what they're trying to do is like, okay,
00:20:05
◼
►
we don't have this new Mac Pro until next year, but we do have some more
00:20:07
◼
►
powerful machines coming this year. And they may just call it an iMac Pro,
00:20:12
◼
►
no matter what it looks like. But I think it's the idea that they are trying to let people know
00:20:18
◼
►
that we care about professional users. They bang this drum all day with this. And one of
00:20:26
◼
►
of these things is like, "Oh, it's for segments of the pro market," because they just want
00:20:30
◼
►
to say, like, "We promise," like, "We really seriously promise that we've got something."
00:20:33
◼
►
Well, I think it's an interesting line for them to walk, because they know how many of
00:20:38
◼
►
these models they sell.
00:20:40
◼
►
And yes, there's truth that it's not exactly what everybody wants, but they know that the
00:20:50
◼
►
iMac sells really well.
00:20:51
◼
►
And it's true that the Mac Pro, in its current state, it does not appeal to Mac users so
00:20:55
◼
►
much as a certain level of Mac Pro user type, right?
00:21:02
◼
►
So I think this is the line they have to walk is making a new Mac Pro doesn't solve it for
00:21:12
◼
►
all their Pro customers because a new iMac is actually a better solution for a lot of
00:21:17
◼
►
the Pro users, not the ones who are really clamoring about the Mac Pro, but the iMac
00:21:22
◼
►
peeled off a huge professional user base.
00:21:24
◼
►
So that's what they all, it's not neither or in short, right?
00:21:30
◼
►
They need to make the iMac better for pro users who want to use an iMac and they need
00:21:35
◼
►
to make a Mac Pro because there's another class of user who does not.
00:21:39
◼
►
So the other thing you neglected to mention there in that quote that you read, Apple branded
00:21:45
◼
►
pro displays.
00:21:47
◼
►
So even though they told Nilay Patel at the Verge that they're out of the display business,
00:21:54
◼
►
apparently they're not out of the display business.
00:21:56
◼
►
Maybe he just didn't listen to the rest and they said for now.
00:22:00
◼
►
Maybe or maybe that was something not...
00:22:02
◼
►
I think things have changed.
00:22:04
◼
►
Or somebody, something not authorized to speak about it.
00:22:06
◼
►
But it's also possible that they did this LG thing and then they saw what happened with
00:22:11
◼
►
that monitor which is you know not very pretty to look at and don't put it near Wi-Fi and
00:22:18
◼
►
all these things and thought why did we, this is what happens when we don't make it ourselves
00:22:23
◼
►
so let's make it ourselves now.
00:22:25
◼
►
But it's also possible that that was just, they changed direction and you know there
00:22:29
◼
►
are lots of possibilities there but this is a definitive statement right that they're
00:22:33
◼
►
going to make a new Mac Pro and they're going to make an Apple branded display to go with
00:22:38
◼
►
And I'm happy to see that just because it's something that people want.
00:22:43
◼
►
You know, it is another part of the puzzle, right?
00:22:45
◼
►
For people that care about this stuff a lot, right?
00:22:48
◼
►
John Siracusa.
00:22:49
◼
►
Like, it's important for them to have this whole thing.
00:22:52
◼
►
And it does help inform and enforce the commitment.
00:22:56
◼
►
And it's going to be an expensive monitor.
00:22:58
◼
►
And it's going to be more expensive than your usual external high quality monitor.
00:23:04
◼
►
It's going to be.
00:23:05
◼
►
But that's, so, and they're gonna do that because they're gonna sell these things in
00:23:08
◼
►
bundles and they're going to sell them at the Apple store and they're going to, it's
00:23:13
◼
►
an Apple product and with the Apple label on it it's going to cost more and that's gonna
00:23:16
◼
►
be a profit center for them.
00:23:18
◼
►
But they're gonna be people who are happy to pay it and people who don't want to pay
00:23:21
◼
►
it will buy something else.
00:23:22
◼
►
But at least the option will be there.
00:23:24
◼
►
I think it's great, I think it's great news because I know, you know, the LG display when
00:23:29
◼
►
I saw it briefly looked perfectly fine but I heard from a lot of people who, you know,
00:23:33
◼
►
They would rather just buy Apple hardware down the line rather than go out and buy some
00:23:37
◼
►
third party display.
00:23:39
◼
►
And right now the Thunderbolt display is the only one that was the last one that Apple
00:23:43
◼
►
made so you're out of luck right now.
00:23:45
◼
►
Best Apple display you can buy right now is to buy a device and use the built in display.
00:23:53
◼
►
John Paxkowski of Buzzfeed asked about the Mac Mini.
00:23:58
◼
►
And a very interesting comment was given, the Mac Mini remains a product in our line
00:24:03
◼
►
Yes, the Mac Mini is a product that exists.
00:24:06
◼
►
Good work everyone.
00:24:08
◼
►
Congratulations, we saw it on the website.
00:24:10
◼
►
Would you like to talk about iPhone cases?
00:24:13
◼
►
It remains a product.
00:24:16
◼
►
And we have nothing more to say about it today, I think I saw in one of the requests, which
00:24:20
◼
►
is interesting, right?
00:24:24
◼
►
I think the Mac Mini thing is much ado over nothing.
00:24:27
◼
►
Forgive me if I've said this before, but when I see countdowns or count ups of how long
00:24:33
◼
►
it's been since the Mac Mini update, go check on how often the Mac Mini gets updated.
00:24:42
◼
►
This is a product that gets updated seldomly and has been for a decade.
00:24:48
◼
►
I would argue it's probably not even much more than the longest it's ever gone without
00:24:54
◼
►
checked that but just my gut feeling is when the last Mac Mini update came out
00:24:59
◼
►
it was hailed as being a rare update to the Mac Mini. It's not a product that
00:25:03
◼
►
gets updated very often. I was going to point out that the Mac Mini and the Mac
00:25:07
◼
►
Pro are both interesting examples of products from Apple that in many ways
00:25:11
◼
►
failed to be better than the product they replaced.
00:25:14
◼
►
Yeah. Because like with the Mac Mini you had the four core version that got
00:25:17
◼
►
kicked out when they went to this version and that four core version is
00:25:21
◼
►
still the fastest Mac Mini you can buy. And the high configuration of the
00:25:25
◼
►
previous cheese grater Mac Pro is actually more powerful than the highest
00:25:30
◼
►
grade Mac Pro you could buy, at least until today. It may not be anymore.
00:25:34
◼
►
So these are both categories with issues. But I think the Mac Mini will continue
00:25:39
◼
►
to be around. They even said that it has Pro...
00:25:41
◼
►
I believe one of the quotes from an Apple executive said, I think Schiller,
00:25:44
◼
►
said that the Mac Mini has its Pro users as well, but it's got a very different
00:25:48
◼
►
profile. So maybe even in the pro context, you know, we know people who use Mac
00:25:53
◼
►
Mini and all sorts of things. Pro, I see it in like music environments and, you
00:25:57
◼
►
know, in audio environments and there are lots of places where it's useful to have
00:26:00
◼
►
a Mac, to stick a Mac Mini. So I don't think it's going to go away either. The
00:26:04
◼
►
only question to me is, you know, does Apple make the Mac Mini a low-end
00:26:09
◼
►
configuration of what is currently like they're working on as a Mac Pro and say
00:26:13
◼
►
like we have one standalone Mac and you can get a cheap version or a super
00:26:17
◼
►
expensive version or if that i think the easiest thing would be just keep it
00:26:20
◼
►
rolling right i mean if that mac mini enclosure and the and the design inside
00:26:24
◼
►
work more or less just update the processor every couple of years and call
00:26:29
◼
►
of all of the macs in the entire line laptops desktops the whole shebang it is
00:26:34
◼
►
the one that requires the least amount
00:26:37
◼
►
not even necessarily requires from a technical perspective which is from a
00:26:41
◼
►
custom perspective like it is the one that needs the less attention
00:26:45
◼
►
And as long as they keep it, it's going to remain a product,
00:26:49
◼
►
and they just put new bumps in it every couple of years,
00:26:52
◼
►
that's fine.
00:26:54
◼
►
I think it's fine.
00:26:55
◼
►
- Yeah, so the Mac Mini has gone two years without an update.
00:26:59
◼
►
But it previously, it was updated.
00:27:03
◼
►
There was a gap of, this is thanks to N. Creminz
00:27:08
◼
►
in the chat room, there was a gap of more than,
00:27:13
◼
►
this is not the record.
00:27:14
◼
►
The gap between October 2012 and October 2014 was 723 days.
00:27:22
◼
►
So it's more but not a lot more. And there was also a 574 gap.
00:27:27
◼
►
So I guess it is a record but not by much.
00:27:29
◼
►
I mean the Mac Mini was ignored for two years before and now it's been ignored for three years.
00:27:34
◼
►
Or two and a half years. Yeah, two and a half years.
00:27:37
◼
►
Maybe it gets updated in a year and then not touched for four years.
00:27:40
◼
►
Yeah, it might get upgraded this summer or this fall.
00:27:43
◼
►
But then if they do, I can almost assure you that they will then ignore it for
00:27:47
◼
►
a couple of years at least.
00:27:48
◼
►
Just because they think that that's the sufficient amount of focus to give to
00:27:53
◼
►
the Mac Mini.
00:27:54
◼
►
I hope when they do update the Mac Mini that they do bring in some of those low
00:27:58
◼
►
end four core configurations again, cuz that was a pretty great system to buy.
00:28:02
◼
►
That was a pretty powerful Mac Mini, but we'll see.
00:28:06
◼
►
But anyway, the Mac Mini has a history of not being introduced with a new version
00:28:11
◼
►
version for at least a couple of years so it's not a it's a record but not by
00:28:15
◼
►
much. This is exactly what we wanted right? What they've given us today. Like I
00:28:22
◼
►
mean the collective the collective we of the Apple think piece, podcast, whatever
00:28:27
◼
►
yeah I think so in the sense that not just in the sense that they've announced
00:28:34
◼
►
that something will exist not just in the sense that they've updated the
00:28:38
◼
►
existing Mac Pro which we could argue like why did they even do that and the
00:28:42
◼
►
answer is because they're still selling that old model and for that price and
00:28:46
◼
►
it's pretty sad and there are people who still buy it because they need a Mac Pro
00:28:50
◼
►
they need something about it and they have to buy it. Both of these things
00:28:53
◼
►
happen because of each other it was one or the other either they wanted to
00:28:57
◼
►
update the Mac Pro so they had to talk about it or they decided they really
00:29:01
◼
►
wanted to talk about it so at the same time they also decided to update the Mac
00:29:04
◼
►
pro right because you they couldn't have done these updates and not said anything
00:29:09
◼
►
that would have been worse and I think even leaving it there right like
00:29:12
◼
►
probably it wouldn't solve it wouldn't solve the larger problem which is we can
00:29:16
◼
►
talk about later about the method by which they disseminated this information
00:29:20
◼
►
and and why that's a little media inside baseball but but the short version is my
00:29:25
◼
►
gut feeling is that this is a reaction to the fact that they've tried to tamp
00:29:30
◼
►
this down twice with statements from Tim Cook and neither have done anything to fix it right
00:29:37
◼
►
and so this is like all right we're gonna lay it on the table here this time like they went
00:29:41
◼
►
they went a little bit further with it look who they had in the room Tim wasn't there oh yeah
00:29:46
◼
►
right right and quite right that it's that it's they know who they need to have software and
00:29:50
◼
►
hardware heads right craig and phil yeah i mean tim's not the right conduit for that information
00:29:55
◼
►
but it still feels to me like there were attempts to send the signal, and the signal was rejected.
00:30:01
◼
►
It's like, no, that's right, you need to give us more than that, friend, for us to get this.
00:30:08
◼
►
So I think that's interesting. But the larger point is, is this what people wanted in the sense
00:30:15
◼
►
that they said in advance, "Here's where we're going, and that means that we're no longer in
00:30:23
◼
►
in the dark about where they're going.
00:30:25
◼
►
And it puts out, it deprives of oxygen,
00:30:30
◼
►
all the conversations about whether Apple cares
00:30:34
◼
►
or not about this.
00:30:35
◼
►
You can still have a conversation about how much Apple cares
00:30:38
◼
►
or if they did the right thing or what they messed up.
00:30:40
◼
►
Absolutely, but it kills the thread that is,
00:30:44
◼
►
they're not working on anything they've given up.
00:30:47
◼
►
- And that thread can respawn after this one ships, right?
00:30:51
◼
►
They'll bring that back
00:30:52
◼
►
because that will be inevitably a storyline
00:30:54
◼
►
'cause it has been and it will continue to be.
00:30:57
◼
►
But it's more than a head fake.
00:30:59
◼
►
It is a direction of like, we are doing this.
00:31:02
◼
►
And it calls to mind actually nothing more
00:31:04
◼
►
than when they did that statement before the last Mac Pro,
00:31:09
◼
►
where Tim Cook said, we do have a great new solution
00:31:13
◼
►
for our professional users that we're working on
00:31:16
◼
►
that will be available next year,
00:31:18
◼
►
which they did before they did the Trashcan Mac Pro.
00:31:21
◼
►
And this is more than that, but it's a very similar kind of announcement where they felt
00:31:26
◼
►
like they needed to send a signal to an unruly pro user base that they were working on something
00:31:31
◼
►
but it was just going to take some time.
00:31:33
◼
►
Tamira, what you were just talking about a moment ago, they've tried to do it again but
00:31:36
◼
►
it didn't work this time.
00:31:38
◼
►
Like last time they said we have great professional devices coming and we were like, "Okay then."
00:31:41
◼
►
This time they tried to do it again and we're like, "No, we need more than that."
00:31:44
◼
►
The difference was there had been relatively recent, like within a year, speed updates
00:31:49
◼
►
to the cheese grater. And it'd been too long for the Mac Pro. Right, in this case
00:31:55
◼
►
it was so stale that that was not going to be enough. I would argue that if the
00:31:59
◼
►
Mac Pro kept getting hardware updates every year, even if they were minor, that
00:32:04
◼
►
would have tamped down. There would still be frustration of like why don't they do
00:32:08
◼
►
more, why don't they make these updates better, but instead they got in this
00:32:12
◼
►
really weird position, which we've talked about numerous times on the show, that
00:32:16
◼
►
it's their own fault for being here and we can talk more in a little bit about
00:32:21
◼
►
why, but the fact remains that this was the spot they were in and they had to
00:32:25
◼
►
find a way out of it and this is the way out is to very clearly disclose we are
00:32:30
◼
►
working on something also setting expectations you won't see it at WWDC in
00:32:36
◼
►
fact you won't see it in 2017. It will be, I'm not sure they said 2018, I think they
00:32:43
◼
►
just said not this year so look forward in 2019 no it'll be next year I think so
00:32:48
◼
►
it'll be next year and they don't want to commit everything right like right
00:32:52
◼
►
let's say it's coming yeah well I like them saying it won't be this year because
00:32:56
◼
►
that's good because the next thing that would start up is maybe we'll see it at
00:32:59
◼
►
WWDC like that you know and and and they'll tease it and then it'll ship by
00:33:03
◼
►
the end of the year and they're like no that's not gonna happen maybe they will
00:33:07
◼
►
show it tease it this year maybe not but at least we won't expect it right it
00:33:11
◼
►
doesn't have nothing to expect. I think it's great for Apple to set expectations like this.
00:33:15
◼
►
This is not a consumer product. This is not a frivolous product. This is not a
00:33:20
◼
►
product that they can really legitimately worry about sales being
00:33:23
◼
►
cannibalized because I think they're the only people who are going to buy the
00:33:26
◼
►
existing Mac Pro as it's been for the last year or two are people who
00:33:29
◼
►
absolutely have to have it today and are not going to wait because everybody else
00:33:33
◼
►
is waiting. So they'll wait a little bit longer. So it's a unique position for
00:33:37
◼
►
Apple to be in, but it allows them to break out of their rules of we never talk about
00:33:42
◼
►
future product announcements and say, "Okay, we are working on it.
00:33:47
◼
►
You won't see it until next year, but it does exist, and here are the vaguest parameters
00:33:51
◼
►
about what we're working on, and let's never speak of it again until we see you in 2018."
00:33:56
◼
►
You've been covering this stuff more than anyone, for longer, I think.
00:34:00
◼
►
I can't think of anybody who's been covering Apple product releases longer than you.
00:34:05
◼
►
Would you have ever imagined that Apple would talk so openly about an unreleased product?
00:34:11
◼
►
This isn't just a speed bump.
00:34:13
◼
►
From what they're saying, this is like a brand new design.
00:34:17
◼
►
I think it's a little less divergent from what Apple does than you might think, only
00:34:25
◼
►
because Apple's main goal in talking about products before they're released is to avoid
00:34:32
◼
►
that is because they want to avoid cannibalization.
00:34:35
◼
►
They want to avoid the Osborne effect for people who are very old.
00:34:39
◼
►
They may remember that that's a famous computer industry thing named after the guy who ran
00:34:43
◼
►
the Osborne computer and he preannounced a product and then his company lost all of its
00:34:48
◼
►
current sales, which is a really bad way to do business.
00:34:51
◼
►
You want to sell those computers until the day they're replaced.
00:34:56
◼
►
There's a great podcast, one of those Gimlet creative podcasts.
00:35:00
◼
►
It's like the eBay one, open for business.
00:35:03
◼
►
Adina was listening to it once in a house and it was amazing.
00:35:05
◼
►
I'll put a link in the show notes.
00:35:06
◼
►
It is telling the story of the Osbourne effect.
00:35:09
◼
►
I didn't know anything about it, but I knew the phrase.
00:35:11
◼
►
That is fascinating.
00:35:12
◼
►
I'll put that in the show notes if anyone's interested.
00:35:14
◼
►
- Yeah, so I'd say when has Apple announced a product
00:35:18
◼
►
that it wasn't ready to ship?
00:35:20
◼
►
And the answer is, you can look at it.
00:35:23
◼
►
I already mentioned the Mac Pro, which was a head fake,
00:35:26
◼
►
but it was pretty clearly we're working on a new Mac Pro
00:35:28
◼
►
and it'll be available next year, or you'll see it next year.
00:35:32
◼
►
And then everything else is exactly what you'd think, which is they announced the iPod and they shipped it a couple months later.
00:35:38
◼
►
They announced the Apple Watch and they shipped it six months later.
00:35:41
◼
►
They announced the ITV, which became the Apple TV, and they shipped it like six or eight months later.
00:35:46
◼
►
Products that didn't exist before, that couldn't be Osborned, right?
00:35:52
◼
►
That's when they do a pre-announce.
00:35:55
◼
►
The iPhone, great example, six months to ship it.
00:35:59
◼
►
all of these products that were new.
00:36:01
◼
►
So the difference with this is just like,
00:36:05
◼
►
look, I mean, you can see it.
00:36:06
◼
►
Apple doesn't care if it doesn't sell more
00:36:09
◼
►
trashcan Mac Pros.
00:36:11
◼
►
That, right?
00:36:12
◼
►
Because first off, like I said,
00:36:14
◼
►
only people buying them now,
00:36:15
◼
►
the only people who should buy the new speed bumped version
00:36:17
◼
►
are people who are so desperate,
00:36:20
◼
►
the only computer they can buy as a Mac Pro
00:36:22
◼
►
and they have to buy it now.
00:36:23
◼
►
So they buy it and it's the same person.
00:36:24
◼
►
And it's like, you're being rip-off.
00:36:26
◼
►
I think it's literally the same person as last week.
00:36:29
◼
►
I don't think it's even any different between this week and last week, even though the specs have been updated.
00:36:34
◼
►
Because it's still not a great buy and it's still outmoded technology.
00:36:38
◼
►
You're being ripped off if you bought it. If you were someone who was buying it before today,
00:36:42
◼
►
you're probably still not getting great for your money, but how old it was was like...
00:36:48
◼
►
Sure, but they kind of are okay that the only people buying this thing... This is a stopgap.
00:36:53
◼
►
And that's why they're okay saying, "We will have something new next year."
00:36:56
◼
►
I also think that it's interesting that they did that mention about like great iMac stuff for the high end
00:37:03
◼
►
because that is also a promise of more things to come.
00:37:07
◼
►
They're vaguer about it, they're not ready to announce the hardware yet,
00:37:10
◼
►
but I think it's telling about how little they care about their current Mac Pro sales,
00:37:14
◼
►
which are probably very small, that they're willing to do this and potentially cut those sales off entirely
00:37:22
◼
►
Because they are I mean like I said they already know
00:37:24
◼
►
Nobody's buying the Mac Pro unless they're desperate and they just have to do it
00:37:29
◼
►
And I don't know who that is but those people do exist
00:37:31
◼
►
Where they're like I gotta get it and it has to be a Mac Pro and I need to get it today
00:37:35
◼
►
They're like alright for you. We have one for you. We have a special idea
00:37:40
◼
►
We don't want me to be working on cooking it up for you handmade in the USA just for you
00:37:45
◼
►
There is still quite a lot to unpack
00:37:50
◼
►
Let's take a second break and then we can jump right back into this today's episode is also brought to you by away
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All of my previous suitcases are just the two wheels.
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I went down the main aisle of the plane today or yesterday with my carry on and it was in
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- 'Cause you can put it sideways too.
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So it just slides down the mile.
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where you need to step up the tempo
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- It's like acrobatics with a case.
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- You've got to use your other hand.
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So you kind of do it like it's curling
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and you just like let the case go a little bit
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I would go there if I didn't already have one. That would be nice for me to take a little visit again.
00:41:18
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I need a second on this, although you know one of the big suitcases.
00:41:22
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We may buy some of the big suitcases. They don't have the batteries in them but
00:41:25
◼
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they're still great. But they're still really cool. Still great. Yep. Alright so it turns out
00:41:31
◼
►
turns out that the trash can Mac Pro was kind of ended up being a bit of a
00:41:37
◼
►
misplaced bet for Apple.
00:41:38
◼
►
- Yep, that's I think the best way to put it.
00:41:40
◼
►
What Craig Federighi said was we designed ourselves
00:41:43
◼
►
into a bit of a thermal corner.
00:41:46
◼
►
The idea here is that Apple thought that the future
00:41:51
◼
►
of high performance professional stuff was multiple GPUs.
00:41:56
◼
►
So the Mac Pro trashcan, for those who don't know,
00:41:59
◼
►
is on the inside, it's a triangle.
00:42:01
◼
►
It's basically in the very center, it's got the fan core.
00:42:04
◼
►
the fan blows from the bottom, blows it out the top,
00:42:08
◼
►
or sucks it from the top and puts it out.
00:42:11
◼
►
But anyway, there's an air chamber
00:42:12
◼
►
right down the center of it.
00:42:14
◼
►
And that's for cooling, and it blows it out the top.
00:42:19
◼
►
Yep, and so in the triangle around it,
00:42:22
◼
►
there are these three motherboards, or three boards,
00:42:25
◼
►
and one of them has the processor on it,
00:42:27
◼
►
one of them has GPU one, and one of them has GPU two.
00:42:30
◼
►
So that was the whole design.
00:42:33
◼
►
and Apple's like this is going to be great, this is the way of the future.
00:42:36
◼
►
Turns out, it's not.
00:42:40
◼
►
Turns out the way that this went, Apple tried to steer the industry, right?
00:42:45
◼
►
Apple tried to do one of those things where it's like we're visionary, this is going to happen,
00:42:48
◼
►
and it totally didn't happen.
00:42:49
◼
►
Instead, it turns out that the future was pretty much what the present was back then,
00:42:53
◼
►
which was we're going to make GPUs faster and faster and more powerful and more powerful, single GPUs.
00:42:59
◼
►
and what happens Myke when you make a chip faster and faster and more powerful?
00:43:05
◼
►
It gets hotter and hotter. It gets hotter and hotter and what Craig Federighi said
00:43:10
◼
►
here is that the problem with that is they became unable to put high-end GPUs
00:43:18
◼
►
in the Mac Pro because they couldn't cool them fast enough. That they had
00:43:23
◼
►
balanced this design on a head of a pin, that they had made this three design
00:43:28
◼
►
thing and that limited the amount of thermal capacity that they had. And it's a big admission
00:43:34
◼
►
from them. They didn't talk about this in terms of it being a design failure, but it's
00:43:40
◼
►
a failure of vision and a failure of design, or some combination thereof. They designed
00:43:45
◼
►
it the way they knew what they were doing when they designed it. The problem was they
00:43:48
◼
►
were designing for factors that turned out not to be true and that they couldn't recover
00:43:52
◼
►
from. And I think that is the most telling explanation about why the Mac Pro has been
00:43:57
◼
►
sitting there like a lump for the last few years is they spent too much time
00:44:02
◼
►
trying to fix it I think right like that could be that they they've wasted time
00:44:07
◼
►
in trying to fit stuff into this machine and they could just never get out instead
00:44:12
◼
►
of just declaring a debt yeah they may have tried for a couple of years like
00:44:15
◼
►
would have wasted money right and we may have been why the upgrades didn't happen
00:44:19
◼
►
at all and then they finally had a moment where they realized we just got
00:44:22
◼
►
to throw this thing away this is not serving anybody pushed it past the point
00:44:26
◼
►
where it's in use anymore. Or the way they would say it is not that it's not serving anybody,
00:44:30
◼
►
but it's not serving enough of a group of users. There's still a group of users that it's not
00:44:35
◼
►
serving. And those people aren't being served well enough. The people that it is serving,
00:44:39
◼
►
the people that are buying it and using it and needing it, they're not getting the experience
00:44:43
◼
►
that Apple wants them to have. So something Shida said as well, as we've said, we made something
00:44:48
◼
►
bold that we thought would be great for the majority of our Mac Pro users, and what we
00:44:52
◼
►
discovered was that it was great for some and not others enough so that we
00:44:55
◼
►
need to take another path so they're basically saying look some people are
00:44:59
◼
►
okay with it but we know that we failed yeah we failed people that's it and and
00:45:04
◼
►
at one point one of the executives it might have been Schiller said use the
00:45:09
◼
►
word sorry yeah he says sorry so that we're sorry to these users that have
00:45:14
◼
►
been frustrated by it yeah this is I know that people are gonna say well
00:45:18
◼
►
Well Apple didn't really say whatever.
00:45:22
◼
►
This is the most you will ever get out of Apple.
00:45:24
◼
►
This is Apple.
00:45:26
◼
►
If you want more contrition than this from Apple, you're never gonna get it.
00:45:30
◼
►
You're never gonna get it because they're never gonna be more contrite than this.
00:45:33
◼
►
This is them saying, "We blew it.
00:45:35
◼
►
We had a failure of vision.
00:45:38
◼
►
It led to our design going in a bad direction.
00:45:41
◼
►
We failed to support some of our users and we're sorry.
00:45:44
◼
►
I know that they have too much pride even in this statement to come out and say it in
00:45:48
◼
►
that way because it's PR and they want to have it be a positive spin.
00:45:51
◼
►
You know, and a positive spin is "Yay! New Mac Pros are coming!" and Apple recommits
00:45:56
◼
►
to the high end.
00:45:58
◼
►
But you know, you can read it, unless you are willfully trying to ignore what they say,
00:46:03
◼
►
you can read it very clearly here that they're admitting they blew it.
00:46:06
◼
►
And that's good because, I mean, they blew it, right?
00:46:09
◼
►
The fact that they give detail about why they blew it is fascinating to me because they
00:46:14
◼
►
They could have probably just kind of whistled and said, "Yeah, it wasn't for everyone.
00:46:19
◼
►
We learned our lesson.
00:46:20
◼
►
We're going to do something different.
00:46:21
◼
►
It'll be better."
00:46:22
◼
►
But instead, they went into some detail, which is, "We designed this thing for something
00:46:27
◼
►
that it turned out to be completely wrong for, and that's why it's a goner."
00:46:32
◼
►
From Shilla, "The current Mac Pro, as you said a few times, was constrained thermally,
00:46:36
◼
►
and it restricted our ability to upgrade it.
00:46:37
◼
►
And for that, we're sorry to disappoint customers who wanted that.
00:46:41
◼
►
And we've asked the team to go and re-architect and design something great for the future
00:46:45
◼
►
for those Mac Pro customers who want more expandability, more upgradeability in the
00:46:48
◼
►
future, it will meet more of those needs.
00:46:51
◼
►
So there you go, like, we are sorry to disappoint, is what they're saying.
00:46:55
◼
►
So a lot of these quotes are coming from John Gruber's piece, which you should go and read.
00:46:59
◼
►
Like, we'll put links in the show notes on that, but John goes into detail a lot about
00:47:02
◼
►
like just his experience of being in this environment, which is also kind of fascinating.
00:47:05
◼
►
But yeah, so you know, as well, like they don't, Apple do not go into any details on
00:47:11
◼
►
what stage they're in, the design process, they're not talking about that, like Schiller
00:47:14
◼
►
said, we're just not going to.
00:47:17
◼
►
But they're looking to do something that can be supported for a long time with customers
00:47:20
◼
►
of updates and upgrades throughout the year.
00:47:23
◼
►
We'll take the time it takes to do that.
00:47:25
◼
►
And that is the, where the modular concept comes from, I think, which is the idea, it
00:47:30
◼
►
sounds to me, and we'll see it in practice, right, but it sounds to me what Schiller's
00:47:33
◼
►
saying there is okay you're right we when we design this new thing it needs
00:47:39
◼
►
to be something that we can upgrade regularly like we get it that pro users
00:47:45
◼
►
want the cutting edge and we can't deliver it right now and so that's not
00:47:49
◼
►
too fancy with that's right and so whether that is we're going to release
00:47:54
◼
►
this and then once a year doing a processor upgrade or or maybe it
00:47:59
◼
►
certainly open the certainly opens the possibility that what they're really
00:48:02
◼
►
saying is we will design this thing so that whenever there's a new CPU in the
00:48:08
◼
►
class that we support we will we will rapidly update these things because
00:48:15
◼
►
that ideally what you'd want for and what what the pros want is Intel comes
00:48:19
◼
►
up with a new processor that is appropriate for this this machine and
00:48:23
◼
►
within a small time horizon Apple is selling that in the Mac Pro so that's
00:48:29
◼
►
That's what you want.
00:48:30
◼
►
That like in that kind of guise that you could just buy from Intel and put it in yourself.
00:48:37
◼
►
Do you think they'd ever make a computer like that?
00:48:40
◼
►
I don't think they would intentionally make something like that.
00:48:42
◼
►
I think it's more likely that they would, that the engineering choices they make in
00:48:47
◼
►
making it upgradeable by them internally would have the side effect of it being upgradeable
00:48:54
◼
►
It's possible.
00:48:56
◼
►
if it makes sense for them to do it that way, they'll do it.
00:49:00
◼
►
But it's going to be one of those aftermarket things where I feel like more likely it's
00:49:05
◼
►
going to be an aftermarket thing.
00:49:06
◼
►
It would be great if they put the GPUs on a card and said, "hey pro users, upgrade it
00:49:14
◼
►
Knock yourself out."
00:49:15
◼
►
I feel like they might go middle of the road.
00:49:18
◼
►
You won't be able to pop out everything, but you might be able to do more than you can
00:49:23
◼
►
currently do.
00:49:24
◼
►
So it returns to a world that is more like the cheese grater, right?
00:49:30
◼
►
Where you have the ability to pop out more stuff.
00:49:33
◼
►
You can upgrade the graphics card and stuff in those, can't you?
00:49:36
◼
►
So they might go back to that world.
00:49:38
◼
►
Yeah, it's possible.
00:49:39
◼
►
It's possible.
00:49:40
◼
►
My gut feeling is that they won't, like I said, my gut feeling is they won't do it as
00:49:47
◼
►
something they, "hey it would be nice if third parties could sell graphics cards for this,
00:49:51
◼
►
that we're then gonna have to deal with,
00:49:53
◼
►
like configuration and support and drivers
00:49:55
◼
►
and things like that.
00:49:56
◼
►
But it may be a side effect.
00:49:57
◼
►
- They also, I guess, don't wanna just sell one of these
00:50:00
◼
►
to people and then they keep it for 20 years.
00:50:02
◼
►
- Right. - Right?
00:50:03
◼
►
They probably-- - Like John Siracusa.
00:50:04
◼
►
- Yeah, they probably wanna make something that,
00:50:07
◼
►
at least 'cause it's such a small market
00:50:09
◼
►
and they're putting all this time in again,
00:50:11
◼
►
that people are gonna buy 'em maybe once every three,
00:50:14
◼
►
four years or something.
00:50:16
◼
►
It is really interesting to me that they're doing this.
00:50:19
◼
►
I mean, I'm happy they're doing it.
00:50:20
◼
►
pleased but I don't know if they're ever going to see the money back that they're
00:50:25
◼
►
going to invest in this thing if you consider the loss of the the trash can
00:50:28
◼
►
right that the trash can must be a loss to Apple from an R&D perspective now.
00:50:33
◼
►
I think it's I think it's a cost of doing business is they want to be in the
00:50:35
◼
►
Mac business and the Mac business requires they have a high-end Pro system
00:50:38
◼
►
and they made a bet on the Mac Pro trash can and it's a failure and it's a
00:50:44
◼
►
rare abject product failure from Apple. Now we you know it doesn't happen often
00:50:49
◼
►
People who are agitated about the touch bar may say that that's a failure. We'll see.
00:50:54
◼
►
But it will take Apple trashing it for it to be an official declaration of failure.
00:51:00
◼
►
Trash the can.
00:51:01
◼
►
But they trashed the can, or they're in the process.
00:51:04
◼
►
They updated the can in the process of trashing it. It's an interesting decision.
00:51:10
◼
►
Sometimes you gotta live with what you got.
00:51:13
◼
►
- They also spent some time talking about the Mac in general
00:51:17
◼
►
to I think alleviate the concerns.
00:51:21
◼
►
Federighi just like head on, like talks about the fact
00:51:25
◼
►
that people, as he refers to on internet forums,
00:51:28
◼
►
are concerned that Apple doesn't care about the Mac anymore.
00:51:32
◼
►
- Websites and podcasts are forums on the internet.
00:51:36
◼
►
- It depends on your, like how he's using the word, right?
00:51:39
◼
►
'Cause forum could just mean an avenue
00:51:42
◼
►
for contributing thought.
00:51:44
◼
►
I mean, what he's talking about is podcasts and blogs,
00:51:48
◼
►
right, about the concern that people have about,
00:51:52
◼
►
like, and he talks about it, right,
00:51:54
◼
►
if they release an iPad or they release any new product,
00:51:57
◼
►
but they don't touch the Mac,
00:51:58
◼
►
then it means that they don't care about the Mac anymore,
00:52:01
◼
►
right, and that they're,
00:52:04
◼
►
does it mean that if they're not updating the product
00:52:06
◼
►
that I love, that they don't care about my product?
00:52:09
◼
►
And he says, "I understand how that will come out in the form of concern that this is happening to you."
00:52:15
◼
►
But they say, "The Mac, we say it over and over again, is here to stay. It is a huge part of our future. We are deeply invested in it."
00:52:25
◼
►
Three years ago, Federighi and Schiller told me in person on the occasion of the 30th anniversary of the Mac, and I quote, "The Mac goes on forever."
00:52:37
◼
►
He's absolutely right to say, "Apple has been consistent on this point, we care about the Mac."
00:52:43
◼
►
In fact, they used this opportunity, Federighi did especially, to try to bat down this idea that the existence of the iPad means the Mac isn't important anymore.
00:52:54
◼
►
And they said, "People talk about the iPad and it creates a sense of insecurity. What does this mean?"
00:53:02
◼
►
but they say it's not a zero-sum game.
00:53:05
◼
►
That they care about the iPad, they care about the Mac, they care about the iPhone,
00:53:08
◼
►
these are all product lines they care about,
00:53:10
◼
►
and they're not taking Steam away from one in order to inject it in the other.
00:53:16
◼
►
Now, in the end, they're one company, but companies can scale.
00:53:21
◼
►
So I think their argument here is that as their product line grows,
00:53:25
◼
►
they're growing and they're able to keep this attention.
00:53:28
◼
►
We can argue about whether Apple is living up to this promise or not, but the argument
00:53:36
◼
►
that Apple is not making promises, you can't make, right?
00:53:39
◼
►
Because they've restated it again.
00:53:42
◼
►
It could not have been more recent, saying "No, it's not a zero-sum game, we do love
00:53:46
◼
►
the iPad, but that doesn't mean we love the Mac any less, and we are going to keep on
00:53:51
◼
►
doing this, it's part of our future, and we want to invest in it."
00:53:55
◼
►
We can all argue the details, but unless you just want to say they're a bunch of liars
00:54:00
◼
►
and they don't mean it, I think you have to at least give them credit for committing to
00:54:05
◼
►
the Mac here.
00:54:06
◼
►
We can talk about the details of whether it's a good commitment, whether they're really
00:54:10
◼
►
capable of committing at the level that's required.
00:54:13
◼
►
We can debate all of that, but it is interesting to see them feel they needed to make this
00:54:18
◼
►
affirmation, to feel that they needed to put it in the context of the iPad, right?
00:54:24
◼
►
is a big part of the conversation on internet forums.
00:54:29
◼
►
So it's good to hear, right?
00:54:30
◼
►
It's good to hear that.
00:54:31
◼
►
Because they didn't need, that's, talk about things in this event that they didn't need
00:54:35
◼
►
to say, that they went out of their way to say, that is a big one.
00:54:39
◼
►
Shilla doubled down.
00:54:40
◼
►
We're committed to the Mac.
00:54:41
◼
►
We've got great talent on the Mac, both hardware and software.
00:54:44
◼
►
We've got products planned for the future and as far as our horizon line can see, the
00:54:49
◼
►
is a core component of the things Apple delivers including to our pro customers.
00:54:54
◼
►
Now technically the horizon line is as far as the person observing it can see and as
00:55:01
◼
►
far as the horizon line can see is that like an even further out beyond I can't see it
00:55:07
◼
►
but the horizon line tells me that it doesn't see it either or is this one of those things
00:55:11
◼
►
where it's like infinity plus one probably just means as far as to the horizon.
00:55:17
◼
►
And it looks like we can look forward to the Inside Apple Pro podcast coming quite soon.
00:55:23
◼
►
As Sheila says, "We're really serious about this idea that we want to figure out how to
00:55:27
◼
►
better communicate with pros.
00:55:29
◼
►
We understand their jobs, rely on this stuff, they make important decisions about this stuff,
00:55:33
◼
►
they need to hear from us.
00:55:35
◼
►
We do have a process we need to go through to make products and not tell competitors
00:55:38
◼
►
what we're doing and on and on.
00:55:40
◼
►
But we're trying to have it not all be one way and find the right balance."
00:55:44
◼
►
I think this is really interesting.
00:55:47
◼
►
is where... Here's the thing. Again, Shiller, if you want to come on the show, you know,
00:55:51
◼
►
as part of your outreach for professionals. Phil knows who I am. It's cool. I have had
00:55:57
◼
►
great interactions with Phil, but the idea here, I think, is a good one because what
00:56:05
◼
►
he seems to be potentially suggesting, and this goes back to, like, Apple's culture changing,
00:56:11
◼
►
is consumer products need to be surprises.
00:56:16
◼
►
But enterprise products, business products,
00:56:21
◼
►
professional products don't.
00:56:25
◼
►
Bottom line, they don't.
00:56:26
◼
►
- They're buying them anyway.
00:56:27
◼
►
- That's right.
00:56:28
◼
►
Big reveal of the, the curtain reveal
00:56:30
◼
►
that Steve Jobs was so great at
00:56:32
◼
►
is great for consumer products.
00:56:35
◼
►
But I think you could really make an argument
00:56:37
◼
►
that on the professional level,
00:56:38
◼
►
and the Mac Pro is the perfect example of this,
00:56:41
◼
►
Is anything gained by doing a big reveal on the Mac Pro?
00:56:45
◼
►
As opposed, and I would say, no, in fact, what is gained is giving a roadmap
00:56:50
◼
►
and being clear about what your update strategy is going to be in the long run.
00:56:54
◼
►
Back in the day, I learned this when I started in this business, Mac Week existed.
00:56:58
◼
►
It was a weekly newspaper, essentially, about what was going on in the Mac.
00:57:01
◼
►
The entire premise of Mac Week was that they rooted out what Apple was going to do next,
00:57:06
◼
►
when Apple wouldn't say because their audience which was decision makers who
00:57:11
◼
►
spent a lot of money on computer hardware wanted to plan their buying
00:57:15
◼
►
decisions. Now I'll grant you a little bit of that was a lie.
00:57:18
◼
►
People like to know what the rumors are just in general and people would lie to
00:57:22
◼
►
get copies of Mac Week. But the fundamental premise is true which is
00:57:25
◼
►
professional markets people who spent a lot of money whether they're individuals
00:57:30
◼
►
or they're big corporations for stuff like this that doesn't have any consumer
00:57:35
◼
►
impact, it's not going to be a big holiday seller, they would rather get
00:57:40
◼
►
information up front that makes them confident investing hundreds of
00:57:43
◼
►
thousands of dollars in hardware, rather than being like, "well, I could plan my
00:57:48
◼
►
budget, but instead I'm going to wait for somebody on stage to pull some, you know,
00:57:52
◼
►
pull a drape off of a product and reveal it." Now, I think it's
00:58:00
◼
►
interesting the venue that they chose to announce this, because most of the people
00:58:04
◼
►
that they talk to, while all of them are excellent tech journalists, most of the
00:58:09
◼
►
channels they write for speak to a broad consumer audience, which to... for whom... I
00:58:16
◼
►
mean, I love, I love BuzzFeed. I love Mashable.
00:58:21
◼
►
Oh, well, okay, Mashable's fine. I love BuzzFeed.
00:58:24
◼
►
Sorry, title suggestion. Mashable and Guinness are together in the fine group.
00:58:29
◼
►
No, they're fine, and Lance is great, and Lance has been doing this a long time.
00:58:32
◼
►
The people are great.
00:58:33
◼
►
But some of those brands, those are consumer brands.
00:58:35
◼
►
The BuzzFeed audience, the BuzzFeed tech audience
00:58:38
◼
►
does not care about the Mac Pro, right?
00:58:41
◼
►
So I think that's a little weird.
00:58:43
◼
►
Like Gruber I think is the perfect,
00:58:45
◼
►
like if there was one person for whom everybody
00:58:47
◼
►
who cares about the Mac Pro is going to get the information,
00:58:50
◼
►
it's somebody like John Gruber.
00:58:52
◼
►
So that part's a little bit weird,
00:58:54
◼
►
but the truth behind this statement still goes,
00:58:56
◼
►
which is this isn't a product Apple should play coy about.
00:59:00
◼
►
Apple should be more transparent about this.
00:59:01
◼
►
Apple should get over its obsession with secrecy about something like this.
00:59:05
◼
►
In fact, Apple would be better taking a book from taking a page out of Microsoft's playbook,
00:59:10
◼
►
which has played this game for decades now, which is when you're communicating with businesses,
00:59:16
◼
►
just tell them what you're going to do.
00:59:18
◼
►
Not only is that good for their planning purposes, but it actually allows you to blunt the competition
00:59:24
◼
►
because you've now pre-announced what you're going to do and that makes it harder for the
00:59:27
◼
►
competition.
00:59:28
◼
►
You know, if you don't announce anything, there's a window where the competition comes out with something better,
00:59:33
◼
►
and then they're better than you, and you've got nothing to say, and so they can make hay with that.
00:59:38
◼
►
But if Apple's out on the record as saying, "Look, this is what we're doing in six months,"
00:59:41
◼
►
makes it a lot harder for somebody else to come in and say, "Hey, what's Apple got for you? I've got this thing today."
00:59:48
◼
►
I think it's good. I think it's a good move. I think Apple could really move in that direction with products like this.
00:59:52
◼
►
Apple doesn't have a lot of products like this. This is a product that has no appeal to consumers.
00:59:56
◼
►
literally zero appeal to consumers.
00:59:58
◼
►
If anything, you want to stop consumers from buying.
01:00:01
◼
►
I'm not sure Apple has another single product like this.
01:00:04
◼
►
But it has this one, so why not disclose?
01:00:08
◼
►
Let's talk a bit about the briefing
01:00:11
◼
►
from what we know, right?
01:00:13
◼
►
Mostly from what Gruber has told us and a little bit from Panserino as well.
01:00:17
◼
►
It happened in Apple's product realization lab, which is effectively,
01:00:22
◼
►
I think, kind of internally called like where the Macs are made.
01:00:26
◼
►
I haven't decided whether this is a brilliant bit of theater or whether they literally have no place else to host something like this because they're moving everybody to campus too.
01:00:35
◼
►
They wanted to walk people through this room.
01:00:37
◼
►
Yeah, but again, maybe it's a little from column A and a little from column B, like where are we gonna put them?
01:00:41
◼
►
And it's like we'll do a fancy meeting in some place that impresses upon you this.
01:00:48
◼
►
They could clean up a conference room.
01:00:49
◼
►
Anything, right?
01:00:50
◼
►
Like they chose this place to like really set the scene of like look at all the Macs we've made.
01:00:55
◼
►
It's similar to when you get the Johnny Ive interview in the Johnny Ive studio.
01:00:57
◼
►
It's similar to after the Antennagate thing where a bunch of us were taken over to the the Anechoic chamber.
01:01:03
◼
►
I was trying to think of that word earlier. Anechoic.
01:01:05
◼
►
Anechoic, yes.
01:01:06
◼
►
That's like one of the, you know, I think we spoke about this in the show every now and then.
01:01:09
◼
►
We all find out a new phrase and like use it a bunch, right?
01:01:12
◼
►
Because they told us a new thing, like chamfer.
01:01:15
◼
►
I prefer my anechoic chambers to be chamfered.
01:01:18
◼
►
There were nine people at the table.
01:01:20
◼
►
This is from John Gruber.
01:01:21
◼
►
Phil Schiller was there, Federighi was there.
01:01:23
◼
►
John Turnus, who is the vice president of hardware engineering in charge of the Mac.
01:01:27
◼
►
That's a new name for us. That's also a nice uh there yes there is a guy in charge of Mac hardware.
01:01:33
◼
►
Here he is. Bill Evans from PR. Yep. Matthew Panzareno, TechCrunch,
01:01:38
◼
►
Mark Zulanov of Mashable, Inafrid of Axios, John Paxowski of BuzzFeed, and John Gruber of Don't Fireball.
01:01:44
◼
►
Yep. Who wasn't there? Everybody else. But like who should who when you look at that list because
01:01:51
◼
►
Because you said that you find it weird that Buzzfeed and Mashable were there, so who should
01:01:56
◼
►
have been there?
01:01:57
◼
►
I think they got the right guy there, because it's Grouper.
01:02:01
◼
►
And Panzareno, I think TechCrunch, although technically it's about the business of technology,
01:02:08
◼
►
at least they are a very arcane site for a very specific group of users, and Panzareno
01:02:16
◼
►
is the best, right?
01:02:18
◼
►
He knows that stuff down.
01:02:20
◼
►
In fact, their coverage of Apple detail is way more than what TechCrunch probably should have.
01:02:25
◼
►
But they've got Matthew Pansarino.
01:02:27
◼
►
They've got Matthew Pansarino, so why not cover it? Because he can cover it, so let him cover it.
01:02:32
◼
►
And the other people are all great journalists, I'm just not sure that they're...
01:02:36
◼
►
So it's fine, and they reach great audiences.
01:02:38
◼
►
I mean, Ina Fried, Axios is new, but I think that's paying her respect as a tech journalist to have her be there.
01:02:47
◼
►
Even though she's moved to a different outlet.
01:02:51
◼
►
And then as for BuzzFeed and Mashable, those are great people.
01:02:56
◼
►
I'm not sure their audiences are a great match.
01:02:59
◼
►
I was joking before we got started that one of the challenges is Apple PR now invites
01:03:04
◼
►
YouTubers to events but they didn't...
01:03:08
◼
►
MKBHD got an exclusive interview after the MacBook Pro.
01:03:12
◼
►
As he showed always forever.
01:03:13
◼
►
So you could argue that maybe maybe MKBHD should have been at this event. Well, they wouldn't let him make a video
01:03:18
◼
►
Well, that's the thing, right?
01:03:19
◼
►
so I can I can see that and then podcasters would be the same way and I'm not saying us but like
01:03:24
◼
►
Given how much that ATP covered this subject would they invite Marco and would he come and what do you want?
01:03:30
◼
►
What do you want to do it? I don't know that might not be the best fit John Syracuse
01:03:33
◼
►
I didn't even mention because he wouldn't want to come and Casey Liss would turn them down. So
01:03:40
◼
►
So I don't know. I don't know what the right answer is. The challenge is there isn't
01:03:45
◼
►
Ars Technica maybe? There used to be you could lift list off the litany of
01:03:51
◼
►
publications that care about the high-end computing market and
01:03:56
◼
►
They kind of are not prominent anymore. They do exist, but they're kind of not prominent anymore
01:04:02
◼
►
I would honestly say that these audiences these markets they have turned to podcasts
01:04:07
◼
►
It doesn't make sense to me why they don't invite like the ATP crew
01:04:12
◼
►
They just have they just haven't gotten I think I think that's it's gonna take them some time to warm up to that
01:04:18
◼
►
frustrates me
01:04:19
◼
►
I think the advantage of inviting John Grouper is that he has his he has his very broad and and deep technical
01:04:24
◼
►
Audience of daring fireball and the talk show. Yeah, and so it's a great twofer
01:04:29
◼
►
He is a great you were saying great choice like we're saying this before they could have just invited John
01:04:34
◼
►
Like this could have just been an exclusive for daring fireball and it would have reached everyone it needed to I
01:04:38
◼
►
I agree. I mean that's I I think I think it's great that they invited more
01:04:44
◼
►
They may have felt like they wanted more coverage
01:04:46
◼
►
But I think better because I personally needed to invite was John Gruber because everybody like, you know
01:04:51
◼
►
I've read I read Johnson but panzerinos as well before
01:04:54
◼
►
Because this broke like an hour before I was recording connected and
01:04:59
◼
►
- So, Panzerino gave another insight which was great.
01:05:02
◼
►
Like, his opinion was really great.
01:05:04
◼
►
But, like, if all they were doing
01:05:06
◼
►
were trying to reach the pros,
01:05:07
◼
►
then Darren Fireball would reach everyone they needed.
01:05:10
◼
►
- I would say, you know, somebody like Jim Dalrymple,
01:05:13
◼
►
because he's got a very broad audience,
01:05:15
◼
►
although the loop is a small site,
01:05:17
◼
►
and I can say that because I'm an even smaller site, right?
01:05:20
◼
►
Six Colors is an even smaller site.
01:05:21
◼
►
But at least Jim has had great relationships with Apple
01:05:25
◼
►
and is listened to about these things.
01:05:28
◼
►
And like ours is a good example of somebody,
01:05:32
◼
►
a site that still has a lot of technical depth.
01:05:37
◼
►
But you know, but it's tough.
01:05:39
◼
►
I'm not saying this is a no brainer
01:05:41
◼
►
and they miss some people who are obvious.
01:05:43
◼
►
- It's just interesting to see who was there and who wasn't.
01:05:44
◼
►
- If I was still at Macworld,
01:05:45
◼
►
I would be super bummed out that I didn't get invited,
01:05:47
◼
►
but I'm not at Macworld anymore
01:05:48
◼
►
and I don't have that bully pulpit anymore.
01:05:50
◼
►
But you know, there was a day, I guess,
01:05:52
◼
►
is what I'm really saying,
01:05:53
◼
►
when you could count on a bunch of kind of enterprise
01:05:58
◼
►
high-end creative sites or magazines or newspapers that you could say it and
01:06:04
◼
►
that doesn't really exist anymore because you're right it has it has gone
01:06:08
◼
►
to blogs and the web and the reality is that you know there are only
01:06:12
◼
►
some bloggers that Apple's comfortable with but these some of these websites
01:06:15
◼
►
are you know they're great they're great sites again I feel like this is going to
01:06:19
◼
►
come out as being like Jason's got sour grapes that he wasn't invited first off
01:06:23
◼
►
I wasn't available but more than that it's like no I have a little site I'm
01:06:28
◼
►
I'm just interested in the mismatch of news that is very important to us because we've
01:06:33
◼
►
been talking about all this time, but like the bulk of people even reading the tech section
01:06:38
◼
►
of BuzzFeed just don't care.
01:06:40
◼
►
I mean it's an esoteric product for the very high end.
01:06:43
◼
►
I'm not sure it's that important.
01:06:44
◼
►
It's great because you've got a great writer who you're comfortable with if you're Apple
01:06:49
◼
►
that you invite to do it.
01:06:50
◼
►
And so that's what they did.
01:06:51
◼
►
But it is a little weird.
01:06:52
◼
►
It is a little weird of a list.
01:06:54
◼
►
I look at this list and my mind is boggled that there were no Vox Media properties of this.
01:06:59
◼
►
It's a little surprising. No Recode, no Verge. Like, that is very surprising to me. Like, surely,
01:07:05
◼
►
surely The Verge has a higher audience than Buzzfeed Tech.
01:07:12
◼
►
CNET is another not a bad example. Or Mashable's tech. Maybe even for this type of thing,
01:07:20
◼
►
bigger than TechCrunch. People go to TechCrunch for the moves and shakes in Silicon Valley.
01:07:24
◼
►
It's entirely possible. In fact, given how Apple pried, I think Apple PR, so much of it is, I don't know if they pride themselves on it, so much of it is personal relationships.
01:07:33
◼
►
My best guess is that whoever originated this idea, and it was probably Phil, said, "These are people..."
01:07:43
◼
►
Well, it's not even like, "These are the people who are gonna get what we have to say right."
01:07:49
◼
►
Okay, because it's gonna be a pre-brief and they're gonna write their stories
01:07:52
◼
►
Which means that's a leap of faith for Apple because Apple has to say
01:07:56
◼
►
Here's what we're saying now go away and write it and we'll see what what you come up with
01:08:02
◼
►
So and you could spin that as being these are the people that Apple considers dependable sources for their PR
01:08:07
◼
►
I think that's unfair, but people will spin it that way and already have been but I do think that Apple
01:08:12
◼
►
Doesn't invite you if they're not comfortable with you and these are writers Apple trust trusts
01:08:18
◼
►
To get it right not necessarily to parrot what they say but to get it right
01:08:22
◼
►
In this context and so a bottom line
01:08:25
◼
►
I think that's why because like in as a great example like the axios audience is not the same as the recode audience
01:08:31
◼
►
It's building and it may be great someday, but they trust you know, and they should and so it's great that they invited her
01:08:36
◼
►
So let's talk about like they get some statistics today, which I think
01:08:41
◼
►
Highlight why it is strange to go to like broader tech websites
01:08:47
◼
►
Apple's Mac sales comprise 20% desktop, 80% laptop.
01:08:52
◼
►
So for the, like there is 20% of their entire market,
01:08:58
◼
►
which may even be interested
01:09:00
◼
►
in these announcements today, right?
01:09:02
◼
►
And of those 20%, a single digit is Mac Pro customers.
01:09:09
◼
►
Less than a single digit.
01:09:12
◼
►
- Well, it's not no digits, there's nothing less than--
01:09:14
◼
►
- You know what I mean, like a low single digit.
01:09:16
◼
►
- Yeah, this is good because they dropped out the mix
01:09:20
◼
►
of desktop and laptop.
01:09:20
◼
►
They used to report desktop units and laptop units of Macs
01:09:23
◼
►
and they stopped.
01:09:25
◼
►
And so I've been saying for a while now
01:09:27
◼
►
that somewhere between 2/3 and 3/4 of Macs sold
01:09:32
◼
►
our laptops because those were what the numbers
01:09:35
◼
►
were regularly.
01:09:36
◼
►
They were going closer to 75%,
01:09:39
◼
►
but we haven't had hard numbers there.
01:09:42
◼
►
And so for them to disclose that it's 80% laptops--
01:09:45
◼
►
- Well then, it's more laptops than you even thought.
01:09:49
◼
►
- Yeah, so now, yeah, so it's gone,
01:09:50
◼
►
since I've been tracking that number,
01:09:52
◼
►
it's gone from two thirds to three quarters to four fifths now.
01:09:57
◼
►
It's full on 80% laptops.
01:10:00
◼
►
And yeah, what do you think most of those desktop sales are?
01:10:03
◼
►
They're iMacs.
01:10:05
◼
►
So what's left over is tiny numbers
01:10:08
◼
►
for the Mac Mini and the Mac Pro.
01:10:11
◼
►
MacBook Pro sales are up 20% year on year for Q1.
01:10:15
◼
►
I think that's a false flag.
01:10:17
◼
►
I don't think that it's saying that the touch bar's amazing.
01:10:21
◼
►
I think it's just saying--
01:10:22
◼
►
- The new Mac.
01:10:23
◼
►
- People were waiting, it was pent up demand.
01:10:26
◼
►
- And 15% of all Mac customers, says Phil Schiller,
01:10:31
◼
►
use a pro category app multiple times a week,
01:10:34
◼
►
and I think it's 30% use one once a week.
01:10:37
◼
►
And they consider their pro apps,
01:10:39
◼
►
I guess like something like Photoshop or something
01:10:41
◼
►
All of this just goes to indicate this market is small. Yes, it is small
01:10:47
◼
►
Yes, and that's important to keep in mind when you think about everything they've done when your favorite tech podcast
01:10:53
◼
►
Huh and it might not be this one
01:10:56
◼
►
But when your favorite tech podcast well my favorite tech podcast ATP, right?
01:11:01
◼
►
Devotes so much time to this topic and has historically for its entire run
01:11:06
◼
►
But I assume it's they have a very large percentage of their audience that want to hear it.
01:11:09
◼
►
I agree, but this is the point. It may be your favorite tech pod guest. It may be your favorite tech podcasters favorite subject.
01:11:16
◼
►
It may matter to you. This is always the challenge, right? Just because it matters the world to you,
01:11:21
◼
►
just because it matters the world to your friends and the people you listen to,
01:11:25
◼
►
you can't lose perspective of the fact that for a lot of people it doesn't matter and it's not important.
01:11:32
◼
►
And so it's just something to keep in mind that it's an important...
01:11:37
◼
►
Just because it's small doesn't mean it's not important,
01:11:40
◼
►
but it does mean that for the vast majority of the people who care about Apple products in general,
01:11:45
◼
►
or even the Mac in particular, it doesn't matter to them.
01:11:48
◼
►
This is a niche product. It's an important niche product. It should exist.
01:11:52
◼
►
I'm glad that it's going to exist.
01:11:54
◼
►
But let's not forget that the number of people who actually need a Mac Pro,
01:11:59
◼
►
even in our audience, I would imagine, is small.
01:12:02
◼
►
And will remain so, even if there's a snazzy new model in a year.
01:12:06
◼
►
Anything else to say on this?
01:12:13
◼
►
Bumshell of a day.
01:12:14
◼
►
I am relieved that Apple...
01:12:16
◼
►
This has been my frustration with the two Tim Cook headfakes, right?
01:12:20
◼
►
Is that they really seem like, "Calm down, it's gonna be okay."
01:12:24
◼
►
"Nah, by saying it's gonna be okay, he means it's not going to be okay!"
01:12:28
◼
►
That was like the answer. It's the internet, it happens, right? So he's like, "No, no, no. It's fine."
01:12:32
◼
►
"Ah, that means not fine. He's just saying it's fine. It's like when Jason said Guinness is fine.
01:12:38
◼
►
It means that he doesn't really love it, and I want him to love it."
01:12:42
◼
►
So I'm glad they finally are like, "Alright, listen. Listen, you people. Here are the details."
01:12:49
◼
►
Good. It's great that they did it. It at the very least changes the debate to something more tangible
01:12:56
◼
►
then Apple doesn't care and I don't think it's going to be around anymore.
01:12:59
◼
►
And I think it perhaps suggests that Apple is going to open up about this stuff more in the
01:13:04
◼
►
future, which I think it should. Take a break? This week's episode is also brought to you by
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many things happening and I am dying right now.
01:14:32
◼
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- You're killing me. I understand now why these ad reads make you cry this late in the
01:14:37
◼
►
- There you go, because I always read them around dinner time.
01:14:38
◼
►
- This is breakfast time for me back home, right? So I wouldn't be bothered, but now
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►
it's brutal.
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◼
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- I want to eat all the food, Jason.
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- Right now.
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◼
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- I have like a list of recipes here and I just choose from a few of them. You could
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show and relay FM. Blue Apron, a better way to cook. Time for Ask Upgrade. Christopher
01:15:27
◼
►
asks, the question probably only Myke can answer, what Apple device color is best for
01:15:32
◼
►
stickers? So I have recently become partial to the gold devices for this, so my regular
01:15:39
◼
►
size iPad Pro, the 9.7, I keep calling it the 10.5 because I'm like so set on this happening.
01:15:46
◼
►
living in the future. That is gold and so is my MacBook Adorable. That's gold and I
01:15:50
◼
►
really like that it's just something different. It's an interesting backdrop color. I'm interested
01:15:55
◼
►
in seeing what rose gold might look like or maybe like red or you know give me a color.
01:16:00
◼
►
Let me see what I can do. I think maybe more, I haven't tried it on any of the, well I got
01:16:06
◼
►
the dark grey one. Space grey. Space grey. And that looks pretty good but it's still
01:16:10
◼
►
too close to silver. Go for the colors. Interesting. I have no opinion about that. Although I will
01:16:15
◼
►
point out that I have my MacBook Air with me today and there is a decal on it.
01:16:19
◼
►
It has the rainbow one. I try and get the rainbow stickers for all my devices.
01:16:24
◼
►
Marco asks, "Is there any Twitter client that lets me group who I follow, like sports people,
01:16:29
◼
►
tech people and professional related people?" I feel like lists is what Marco's looking
01:16:35
◼
►
for here. I don't know if you've tried that.
01:16:37
◼
►
I use lists all the time and that's the answer. Twitter has a feature called Lists, it's built
01:16:41
◼
►
into Twitter.
01:16:42
◼
►
And they can be private.
01:16:43
◼
►
Twitter clients have that built in as well that you can build them and you can
01:16:46
◼
►
add a person instead of following them you add them to a list you can add
01:16:50
◼
►
them to multiple lists. So I have a sports list that is a curated list of
01:16:56
◼
►
sports journalists and athletes and things like that. It's people I'm
01:16:59
◼
►
interested in who say interesting things and it's great. Not only is it great to
01:17:03
◼
►
read but it's also great because Nuzzle has a feature that you can
01:17:08
◼
►
Nuzzle is the service that looks at your social media feed and provides news
01:17:12
◼
►
headlines you can also use your lists to feed Nuzzle separately and that's great
01:17:20
◼
►
because that creates a sports news reading list and I also have a space and
01:17:23
◼
►
science list that is curated of journalists and scientists and things
01:17:29
◼
►
like that who cover space and science and I love it so that's I couldn't
01:17:33
◼
►
recommend more all reputable Twitter clients support lists as does Twitter
01:17:37
◼
►
itself. Change it so that the list becomes your timeline essentially. Right, so it looks
01:17:43
◼
►
like it's just your timeline but it's that specific list of people. That's one of the
01:17:46
◼
►
things I love about, since I use Twitterific, is that the lists interface and the support
01:17:51
◼
►
is really great for it. I've got a little sidebar with all my lists and I can even make
01:17:55
◼
►
one of my icons like my timeline and my replies, I have them for my two lists too. Oh nice.
01:18:00
◼
►
And a saved search. So like in the little tabs, like the little tab thing you can change
01:18:05
◼
►
Yeah, mine is timeline mentions a saved search for the incomparable so I can see if people
01:18:12
◼
►
are talking to the incomparable instead of me and then sports and science.
01:18:16
◼
►
That sounds pretty sweet.
01:18:18
◼
►
Michael asked, "Any suggestions for a media player that can access files from Dropbox
01:18:24
◼
►
I don't know.
01:18:25
◼
►
I wondered if this is one that the Upgradients can help with.
01:18:29
◼
►
I tried to look for something.
01:18:30
◼
►
I found an app called equity, but that's just like to load to play your local music and stuff
01:18:35
◼
►
But this is like to take files from Dropbox and play them
01:18:38
◼
►
I don't know if it would maybe pull them from the web or it would like pull them and download them
01:18:43
◼
►
I I couldn't find anything if any upgrade Ian's know let us know well like GoodReader
01:18:48
◼
►
Can be linked to Dropbox and you can download things into GoodReader from Dropbox
01:18:54
◼
►
Okay, and it's a it's a pretty decent media player someone in the chat room. I've just tapped out
01:18:59
◼
►
I'm on my iPad today. Suggested VLC? Maybe? Maybe VLC could do it? I don't know. But,
01:19:06
◼
►
yeah, I think there might be some options. I'll put those two in the show notes so Michael can
01:19:11
◼
►
get those. But, yeah, so maybe Good Reader, maybe VLC, maybe there's something else. If there is,
01:19:17
◼
►
we'll provide it in follow-up next week when we do that. Doug wanted to know, "Do you buy any
01:19:26
◼
►
magazines or comics in print? I'm curious to know which parts of your media
01:19:29
◼
►
libraries are still analog. What about you, Jason?
01:19:33
◼
►
I am almost entirely digital at this point. I don't buy comics. Other than occasionally something that I truly love, I will buy
01:19:42
◼
►
basically a keepsake edition, like especially even though they make trade
01:19:45
◼
►
paperbacks now, I won't even buy those, but I'll buy the hardcovers sometimes.
01:19:48
◼
►
It's like when the entire Hawkeye run from Marvel Comics with Matt Fraction as
01:19:52
◼
►
the writer. When that finished I bought the hardcover of Hawkeye so I will
01:19:59
◼
►
occasionally buy the hardcovers of things but even that is becoming more
01:20:02
◼
►
rare. It's all digital and books it's all digital if I buy them I buy the ebooks
01:20:08
◼
►
so yeah I'm pretty much done with consuming analog media. I guess you know
01:20:16
◼
►
the blu-rays aren't analog they're digital but they're physical media. I
01:20:21
◼
►
I will occasionally buy a blu-ray and I immediately convert it to digital, right?
01:20:26
◼
►
I rip it and put it in my Plex library.
01:20:28
◼
►
So, but I will at least occasionally buy those because they've got better stuff on them or they're cheaper.
01:20:34
◼
►
You can see my vinyl over there.
01:20:42
◼
►
So I have a record player.
01:20:44
◼
►
I got the record player because I started buying vinyl records of my favorite records as like a keepsake.
01:20:50
◼
►
Yeah, so just nice to display then I ended up with so many that I was like
01:20:55
◼
►
I want to have something to play these on so I bought a record player and
01:20:57
◼
►
Every now and then I will add to it some of my favorite albums
01:21:01
◼
►
I haven't done this in a while and I should because I have a bunch of albums that I really love and want to add to
01:21:05
◼
►
My collection I do that and then I buy like the occasional graphic novel or book in hard copy if I really like them
01:21:10
◼
►
But I'm similar to you. I never start right now
01:21:13
◼
►
I never go into something cold and it's physical like I start with the digital and if I really love it
01:21:17
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►
Then I'll buy it physically. Yeah, I feel like that is the
01:21:20
◼
►
that is the secret to the success of physical stuff. Video games is maybe the only thing I still do that with
01:21:25
◼
►
just because it can take so, I mean not now with my mega internet, but it can take so long to download something.
01:21:31
◼
►
Right, like you ordered that game and you had it, you wanted it delivered by drone.
01:21:36
◼
►
Yep, and it will come quicker. Well I think they know that for keepsakes and things like that, that's a market for it
01:21:44
◼
►
and that's why you see, even for video games that are available for digital download,
01:21:47
◼
►
there's also the special edition that comes in a booklet and has all the extra
01:21:53
◼
►
stuff and I have so many of those yeah but like with the switch the switch
01:21:56
◼
►
carts are so small I'm still buying some games on the carts as well as buying
01:22:02
◼
►
from the e-shop. Cliff asked Myke you really got into buying watch bands Apple
01:22:07
◼
►
watch bands in the beginning I was wondering if you're still adding to your
01:22:10
◼
►
collection I haven't added any in a while I read it the nylon bands and I'm
01:22:14
◼
►
keen to see the new ones the new stripey color ones I haven't got any of them yet
01:22:18
◼
►
I showed the pictures to Adina and she said she didn't like them I'm wearing
01:22:23
◼
►
the blue nylon today yes I see the first edition of that and I really like those
01:22:27
◼
►
so I want to go and take a look at them if there's any that I really love I'll
01:22:31
◼
►
get them but like I showed them there at the end issues I don't like the look at
01:22:33
◼
►
them she is kind of she helps me with the things that are supposed to look
01:22:38
◼
►
good mm-hmm smart but I do want to see them because I think they look cool but
01:22:42
◼
►
I haven't bought any yet.
01:22:44
◼
►
That's Ask Upgrade this week.
01:22:45
◼
►
If you want to send in any questions for Ask Upgrade you can always tweet at us with the
01:22:49
◼
►
hashtag #AskUpgrade and we'll get that.
01:22:51
◼
►
Now we're going to take another break here and when we come back from the break we've
01:22:54
◼
►
got Myke at the Movies.
01:22:55
◼
►
I watched Alien yesterday and we're going to talk about Alien.
01:22:59
◼
►
But before we do Myke at the Movies this week is brought to you by our friends over at Encapsula.
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Hey Encapsula, oh we love Encapsula.
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even know because everything loads so quickly.
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As a listener of this show, you can get one whole month of service for free.
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All you need to do is go to www.wincapsula.com/upgrade.
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This is where you can find out more and claim your free month.
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Thank you so much to Wincapsula for their continued support of this show and we love
01:24:40
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Watch this yesterday.
01:24:42
◼
►
I watched it yesterday. 1979. 1979, I watched it yesterday. I was very apprehensive of this one Jason.
01:24:49
◼
►
Very apprehensive. I don't like scary movies and I was worried about it.
01:24:57
◼
►
I was very uncomfortable going into it. I've seen some of it. I think I mentioned
01:25:03
◼
►
before I've studied some scenes of this movie for a media degree. So I have seen
01:25:08
◼
►
the stomach scene about 50,000 million times we watched it over and over and
01:25:12
◼
►
over again to study everything that was going on in that scene so I knew what I
01:25:18
◼
►
was in for I mean everybody knows some of the scenes from Alien right like it
01:25:22
◼
►
is a landmark movie so I was a little bit like I'm sure about it so but I've
01:25:29
◼
►
watched it I watched it yesterday do you want to know how I felt about it and we
01:25:32
◼
►
talk about some of the parts? Yeah. I can see why so many people love this
01:25:39
◼
►
movie. It is incredibly well made. It is an intriguing movie. It is an interesting
01:25:44
◼
►
world. It is a movie from 1979 that holds up in every respect today. Right? Other
01:25:51
◼
►
than, you know, the monitors. We'll get to that. The old text. The big TV.
01:25:58
◼
►
I mean like production value perspective. Oh yeah. Holds up. I mean I probably
01:26:01
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probably watched a restored version you know. Sure but it's still the movie that
01:26:05
◼
►
they made back then. So this was three years before Ridley Scott made
01:26:10
◼
►
Blade Runner which is often hailed for its visuals and it's sort of a
01:26:17
◼
►
visionary science fiction movie. We should maybe do Blade Runner next because
01:26:20
◼
►
there's a new Blade Runner movie coming right? I know you know but I've never
01:26:23
◼
►
seen Blade Runner. All right we could do that. People are gonna really be unhappy
01:26:27
◼
►
with me. I don't speak about Blade Runner publicly because I don't really like it
01:26:31
◼
►
So that's my maybe we should talk about it instead of it being on the incomparable way like maybe you raise people, you know
01:26:36
◼
►
But alien I feel like you could argue
01:26:38
◼
►
I'm not gonna compare it to Blade Runner. I will say
01:26:41
◼
►
there's a reason it looks as good as it does and is as interesting as it is and
01:26:46
◼
►
it is not surprised that three years later that guy made Blade Runner because
01:26:51
◼
►
Alien is itself a pretty tremendous technical achievement. It just it looks
01:26:58
◼
►
Amazing and in not I think maybe it has some some benefit of being of following Star Wars
01:27:04
◼
►
It is aggressively not the kind of sci-fi movie that you saw in the late 60s and early 70s where everything is clean and white
01:27:11
◼
►
It is like Star Wars this universe taken to an extreme. It is dirty and gross
01:27:17
◼
►
There is steam flying out of everything. Yeah for 95% of the movie steam is pouring out of a pipe
01:27:23
◼
►
Yeah, and you get the sense that this is a this is a spaceship that has been worked hard
01:27:27
◼
►
It's a blue-collar spaceship.
01:27:30
◼
►
These people are workers.
01:27:32
◼
►
They just want to go home and get paid and instead they have to go and get diverted to
01:27:37
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►
this other place.
01:27:38
◼
►
Their ship is their workplace.
01:27:40
◼
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It has shown signs of wear and signs of work.
01:27:43
◼
►
It's been out there a long time.
01:27:45
◼
►
It's dirty and messy and yet still a spaceship, which is a great combination.
01:27:50
◼
►
Like me and I told Adina I was watching it and I told her that I was like apprehensive
01:27:56
◼
►
of the movie and she asked me after I watched it like oh how silly were the
01:28:00
◼
►
special effects I'm like they weren't because it wasn't it's because she was
01:28:04
◼
►
like oh how dumb was the CGI right was her quote was huh right or like stop
01:28:09
◼
►
motion or you know you know like the stuff that looks stupid in Terminator
01:28:12
◼
►
right right it was none of that you know the only the only the and I had somebody
01:28:17
◼
►
tell me that it's good that it's this way because it's a release of tension
01:28:20
◼
►
but at the end of the chestburster scene where the alien emerges and runs away
01:28:24
◼
►
It's like it's it's literally like we tied a puppet to a fishing line and pulled it across the floor
01:28:30
◼
►
It is so terrible
01:28:31
◼
►
The only other part as well for me is when the alien is shot out of the ship and it's so obviously a man in a suit
01:28:38
◼
►
Right, like it looks so bad fair enough. Those are the two parts but most of the time it's terrifying the jaws
01:28:45
◼
►
It's the jaws story right which is by not showing it so much you make it more scary
01:28:50
◼
►
And you don't give the opportunity for it to be demystified for you to pick it apart.
01:28:55
◼
►
They don't show too much of the alien, right? Like they just show parts?
01:28:57
◼
►
And it is a legendary piece of creation of character design.
01:29:04
◼
►
It's freaking me out thinking about it right now.
01:29:06
◼
►
The HR Geeker alien could not be a more iconic monster design.
01:29:12
◼
►
It's disgusting.
01:29:13
◼
►
And yet one of the things I love about it is that, you know, it doesn't linger too much on the monster.
01:29:19
◼
►
Which I think makes it better and more scary.
01:29:21
◼
►
And yes, I think this movie, for a movie from 1979,
01:29:25
◼
►
I think it holds up pretty well technically.
01:29:27
◼
►
Not perfect, but it holds up pretty well.
01:29:29
◼
►
- It's not my kind of movie.
01:29:32
◼
►
It just isn't.
01:29:33
◼
►
I don't like feeling anxious or uncomfortable
01:29:35
◼
►
when I watch movies and like I was for the whole time.
01:29:38
◼
►
This is the only movie that I have watched for this show
01:29:42
◼
►
where I was doing other stuff while it was on for parts.
01:29:44
◼
►
Like I had to be like reading Twitter and stuff
01:29:46
◼
►
because I was so uncomfortable.
01:29:50
◼
►
- So we talked about this on the incomparable
01:29:51
◼
►
and one of the things that I think we all agreed about it is
01:29:55
◼
►
we think of it, or you can think of it
01:29:58
◼
►
as a science fiction movie.
01:29:59
◼
►
- It's a horror movie. - It's a horror movie.
01:30:01
◼
►
Like, literally, the characters are picked off one by one
01:30:06
◼
►
until there's only one left.
01:30:08
◼
►
- And like-- - Just like every other
01:30:10
◼
►
horror movie. - Unnecessary jump scares.
01:30:11
◼
►
- It's a slasher movie. - Right, the start
01:30:12
◼
►
of the movie. - Yeah.
01:30:13
◼
►
- The computers coming on are supposed to scare you.
01:30:16
◼
►
- Yeah, no. - 'Cause it happens
01:30:17
◼
►
like dead silence, bang, computers on, it's like, ah.
01:30:19
◼
►
- But I think the brilliance of setting a slasher movie
01:30:21
◼
►
essentially in a science fiction universe is,
01:30:24
◼
►
that is one of the reasons for its appeal,
01:30:27
◼
►
is that it is not the movie you think you're watching.
01:30:31
◼
►
- It's also less scary because it's not a human.
01:30:33
◼
►
Right, I find-- - It's a monster.
01:30:36
◼
►
- Because I, you know, it's like,
01:30:37
◼
►
that alien's not gonna come kill me.
01:30:39
◼
►
- Right, 'cause it doesn't exist, it's--
01:30:41
◼
►
- But like I can't watch the home invasion type movies.
01:30:44
◼
►
- Right, 'cause that could at least plausibly,
01:30:46
◼
►
even if it's only slightly possible, it could happen.
01:30:49
◼
►
And an alien xenomorph stalking you--
01:30:52
◼
►
- On my spaceship.
01:30:53
◼
►
- Is probably not gonna happen.
01:30:54
◼
►
- Not in my lifetime.
01:30:56
◼
►
- So I struggled to watch a lot of it, like really focused,
01:30:59
◼
►
because I knew a lot of the stuff that was gonna happen,
01:31:02
◼
►
right, like you could just tell.
01:31:04
◼
►
But when it was more action or drama or suspense,
01:31:07
◼
►
not suspense, but like,
01:31:09
◼
►
not suspense in a thriller kind of way,
01:31:13
◼
►
I actually I really liked it like and I can see
01:31:16
◼
►
Why this is considered to be one of the best movies ever made like I can see all of it
01:31:20
◼
►
I just couldn't enjoy it because I was too uncomfortable watching it. So that's kind of my overall feeling
01:31:27
◼
►
Yeah, I I know and I can see so clearly why this is one of the best movies ever committed to film
01:31:32
◼
►
But I just couldn't I think I think the first
01:31:35
◼
►
Part isn't great. I think it starts out really boringly and a lot of times I
01:31:42
◼
►
I use the phrase, "If this movie was made today,"
01:31:46
◼
►
and I follow it by pointing out all the ways
01:31:49
◼
►
that modern movie making would screw it up.
01:31:52
◼
►
I feel like some techniques of modern movie making
01:31:57
◼
►
would help the first 30 minutes of Alien
01:31:59
◼
►
because it is a slow-- - I enjoyed the world building.
01:32:01
◼
►
- Yeah, but some of the space stuff is just so slow.
01:32:03
◼
►
- When they're out on that planet,
01:32:04
◼
►
oh my God, I wanted to kill myself, it was so boring.
01:32:07
◼
►
- Yeah, it's trying to build up the tension,
01:32:09
◼
►
But it's not, for all the visual strengths here,
01:32:12
◼
►
I think Ridley Scott, the late 70s, early 80s,
01:32:17
◼
►
Ridley Scott of Alien and Blade Runner,
01:32:19
◼
►
I have issues with the pacing of his movies.
01:32:21
◼
►
And I realize that just means that I'm a whippersnapper,
01:32:25
◼
►
but I feel like both of these movies have parts
01:32:27
◼
►
that are just super sleepy.
01:32:29
◼
►
- Was it Ash?
01:32:30
◼
►
I mean, a lot of it they're trying to show
01:32:31
◼
►
that Ash is a weirdo, right?
01:32:32
◼
►
Like you're supposed to feel like he's weird.
01:32:34
◼
►
- 'Cause that's set up for later.
01:32:35
◼
►
- But like, you could have done that.
01:32:38
◼
►
economically. Just when he's in that seat and they're out on the ship, like out on
01:32:43
◼
►
the alien ship and stuff it's like oh my god. Well they make it they land
01:32:47
◼
►
on this planet and it's a soft landing and it's fine and in the landing is you
01:32:52
◼
►
get the impression it's supposed to be a pulse pounding thrilling dangerous
01:32:57
◼
►
descent but you kind of don't see it and all you hear is like these alarms going
01:33:02
◼
►
off all over the ship and it's really weird because what were the alarms for
01:33:05
◼
►
it was apparently a routine. Can you imagine in an airplane as you were landing like all of the alerts go off because we're gonna be
01:33:11
◼
►
landing now gonna be landing. There's no problem, but like we're gonna make a load of noise.
01:33:15
◼
►
Yeah, it's it's it's weird. I love it gets a lot better
01:33:20
◼
►
It gets a lot better when they bring him back to this when right when they bring John Hurt back to the spaceship
01:33:24
◼
►
It gets a lot better
01:33:25
◼
►
So I like to see if like they're asleep on this ship there and suspended animation like all of that is like super smart
01:33:30
◼
►
Like I've seen that used in so many other places
01:33:32
◼
►
I don't know if Alien was the first movie to really use it, but like I liked it, right?
01:33:36
◼
►
Like I liked all that. I thought it was cool. I loved the super old-school technology
01:33:40
◼
►
It's intended to look futuristic. The ship is just covered in lights like the mother room. Yeah
01:33:44
◼
►
Why is it why are there lights everywhere, but it doesn't matter. There's loads of lights everywhere
01:33:48
◼
►
Yeah, the keyboards are like super clacky like your kind of keyboard like, you know
01:33:52
◼
►
I like it one thing that I found really weird about this movie and I didn't like and I didn't understand why there was so
01:33:57
◼
►
much corporate politics baked into it all so
01:34:01
◼
►
Yeah, it's it's funny
01:34:03
◼
►
So the reason is maybe I don't know whether you got this or not
01:34:07
◼
►
and I this is why I think a modern science fiction movie would do the setup better is
01:34:11
◼
►
the reason we get the detail about they're working for the corporation and they're being sent on this job and all that is that there's the
01:34:17
◼
►
Revelation when ash it turns out to be an Android one of the revelations is that they're all considered expendable
01:34:23
◼
►
Because all that really matters is they want to get the alien
01:34:27
◼
►
And so the corporate politics is all meant to be,
01:34:31
◼
►
I mean, it's a biting satire,
01:34:34
◼
►
'cause these are blue collar workers
01:34:35
◼
►
who are being sent on a mission that is highly risky
01:34:38
◼
►
and may result in their death,
01:34:39
◼
►
because the corporation has decided
01:34:41
◼
►
it's worth it to risk the lives
01:34:42
◼
►
of their employees for profit.
01:34:44
◼
►
That's actually what's happening here, but--
01:34:47
◼
►
- You don't know it.
01:34:48
◼
►
- I think it is not told as clearly as it should be.
01:34:51
◼
►
- One of the problems for me anyway
01:34:53
◼
►
is like the sound is terrible.
01:34:55
◼
►
Like at any point where people are talking,
01:34:57
◼
►
like especially when they're sitting around.
01:34:58
◼
►
- It can be hard to understand the dialogue.
01:34:59
◼
►
- It's like, oh my God, they're having seven conversations
01:35:02
◼
►
and like you can't hear any of them.
01:35:03
◼
►
- Don't watch a Robert Altman movie.
01:35:05
◼
►
- But you know, like when they're sitting around that table.
01:35:07
◼
►
- It's naturalistic, it's a 70s thing.
01:35:08
◼
►
It's a naturalistic dialogue kind of thing.
01:35:10
◼
►
- I didn't really like it.
01:35:11
◼
►
- But it is hard to follow.
01:35:13
◼
►
And again, you could argue that a modern SF movie
01:35:15
◼
►
would set up this better,
01:35:17
◼
►
but it would also be really obvious and less artful.
01:35:22
◼
►
And that's also true.
01:35:23
◼
►
But I do think that there might be a,
01:35:25
◼
►
I think there's probably a really good fan edit
01:35:29
◼
►
that probably has already been made of Alien
01:35:31
◼
►
where you could make the story clearer.
01:35:35
◼
►
I really like the kind of Hitchcock vibe
01:35:38
◼
►
of the way the characters are set up.
01:35:40
◼
►
Like you have no idea Ripley's the main character
01:35:41
◼
►
of this movie for such a long time.
01:35:44
◼
►
- And like, and you're like,
01:35:45
◼
►
what's the guy's name? - It's a Hitchcock level
01:35:46
◼
►
thing where it's-- - I loved it.
01:35:48
◼
►
I absolutely loved it.
01:35:49
◼
►
'Cause again, when this is--
01:35:50
◼
►
- Well, Tom Skerritt is the captain, right?
01:35:52
◼
►
Yeah, like what's his name in the movie? I don't remember now. I haven't got IMDB in front of me. Yeah
01:35:56
◼
►
But like as well like in that media class, I mean, this is probably why we did it
01:36:00
◼
►
I don't remember like I don't remember enough it but in that media class we cited psycho
01:36:04
◼
►
Which is probably why we also watched alien. That's the why I'm like
01:36:07
◼
►
Yes, the same idea you do the movie you're watching is not the movie or you think you're watching like she's just this background character
01:36:14
◼
►
Like she has barely anything to say for like the first 15 20 minutes in a movie and she gets killed John Hurt is clearly
01:36:19
◼
►
John hope starts as your main character. Well, no, I'm scared as Dallas
01:36:23
◼
►
He's the captain hurts the first person that wakes up sure, right?
01:36:27
◼
►
So like he's your hero and then also like he's the person who goes out and like he's out on his own
01:36:31
◼
►
Investigate in and then it's like oh, but he gets eaten by the monster basically, right?
01:36:35
◼
►
So then it becomes Dallas is the ship's captain
01:36:37
◼
►
He's the only one that gets to go into the special room to talk to the computer and he gets taken away by the monster
01:36:42
◼
►
And then it's like oh and then you got ash right like it's like ash is like this dude
01:36:47
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investigation is suspicious, but you follow him. No, it's this woman Ripley. Yeah, it's a total badass
01:36:51
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But you don't know that until the end of the movie. Yep, and I loved that right like I loved that
01:36:56
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I mean, it's slightly spoiled for me because hindsight shows me that I actually know it is Sigourney Weaver who is the hero
01:37:02
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Yeah, I know it's hard, right, but but it's you can
01:37:04
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Yeah, I could still really appreciate how the movie is built like when I'm watching the first time like oh maybe like in
01:37:14
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Sigourney Weaver isn't that much of a star like you know
01:37:16
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see that where it's like someone's in a movie and then they go and make another
01:37:20
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movie and they become a megastar so they make them more important. I think of
01:37:23
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Parks and Recreation. Parks and Rec has Chris Pratt and he's like a
01:37:28
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bumbling character but then they make him more and more important because he's
01:37:31
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about to become the world's biggest movie star. And so yeah I liked
01:37:35
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all of that. You know and the intrigue begins like when Ash lets the alien in
01:37:40
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right? The facehugger in. I didn't like Ash for good reason. He was seen untrustworthy.
01:37:46
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How do you like his death scene or his almost death scene?
01:37:52
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The robot smashing, the head smashing.
01:37:56
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And he's squirting milky goo instead of blood?
01:38:01
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Yeah, they screwed this up, right? This scene is not done well enough. And the reason is
01:38:07
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is because they clearly add in voiceover work to say he's a robot.
01:38:12
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Obviously, no one could tell what the hell this character is supposed to be.
01:38:16
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He took it too far.
01:38:17
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He tried to build his own world in a way that was, that is imperceptible to what
01:38:24
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people would expect these things to be.
01:38:25
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Why the hell is the robot bleeding?
01:38:28
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It looks like an alien.
01:38:29
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We are in a world surrounded by aliens.
01:38:32
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That are bleeding weird things, right?
01:38:34
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Like he's already set up in this movie that these aliens drips weird goo and then you've got this thing
01:38:39
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That's having its head smashed off and it's got white
01:38:42
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liquid milk pouring out of it and like it doesn't all the parts of the inside don't look at anything like a like robot parts like
01:38:49
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these weird balls and like tubes which just look like innards of an alien and
01:38:53
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Obviously where I the way I look at the show in this movie
01:38:57
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I'm sure it's a story about this business to the law that I'm telling myself the show in this movie to test audiences
01:39:01
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No one understands what the hell this thing is because you can hear it
01:39:04
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I mean I can hear it
01:39:05
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Because I'm quite tuned into way like audio sounds in different environments because what I do for a living and it gets
01:39:10
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What's that? What's the character's name the guy who hits him in the head? I mean, he's one of the worker guys
01:39:15
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He's the one who's like left alive at that point
01:39:17
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But where's a bandana?
01:39:20
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Yaffa kodau with Parker Parker. Yeah, I think it was Parker and
01:39:26
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He's the one who smashes the ashen head with the like fire extinguisher or whatever
01:39:29
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It's like a big piece of metal and all this liquid starts pouring out of him and he lands on the ground
01:39:34
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It turns away and you hear him say it's a robot. Mmm
01:39:37
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Ash is a robot. Yeah, but like he that wasn't in the original movie. All right, right cuz you can't tell
01:39:44
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Like what the hell is this thing? It took me so I'm like, is he an alien?
01:39:47
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Like this is what I'm going for my head until he says it cuz it doesn't look anything like a robot robots
01:39:52
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Don't bleed and I know what it's meant to be right? It's like the liquid that calls an Android. Yeah
01:39:57
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He has milky milky goo, but I don't think that they did a good enough
01:40:02
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I think I think that they took it too far. All right
01:40:04
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►
But like fascinating and I didn't like that scene
01:40:07
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►
Right. I just didn't like it was too brutal for me like the skin tearing and all that stuff
01:40:13
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►
I really liked his head being on the table though. That was freaking awesome. Yeah. Yeah, I really like that
01:40:20
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That's the only effect that doesn't work that when he changes when he changed one to the other like we gonna do that
01:40:24
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That's hard to even do today, right?
01:40:27
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Like with CGI or with practical effects,
01:40:28
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like it's hard to do that sort of thing
01:40:30
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because like there's just something about humans, right?
01:40:33
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You can just tell when it's a human and when it's not.
01:40:35
◼
►
Like we just have that ability to just be able to tell,
01:40:37
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►
right, like you got the rogue one.
01:40:39
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There are people, not everyone, but like a lot of people,
01:40:42
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►
I mean, we can tell when Tarkin's not real, right?
01:40:44
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You can just tell.
01:40:45
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►
And I liked all that part, right?
01:40:49
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►
Like everything that happens before that as well,
01:40:51
◼
►
like the lead up to his death is funny to me.
01:40:53
◼
►
I love that mother is accurate to modern digital assistants
01:40:58
◼
►
and that she cannot understand the commands
01:41:01
◼
►
being given to her.
01:41:02
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►
Does not compute, unable to compute, reminds me of Siri.
01:41:04
◼
►
Right, like I don't understand what you're saying.
01:41:06
◼
►
Let me Google that for you.
01:41:08
◼
►
The crew being expendable is good, right?
01:41:10
◼
►
Like when they find out the crew is expendable,
01:41:12
◼
►
like that's cool, right?
01:41:13
◼
►
At that point it's like you understand all the story
01:41:17
◼
►
and everything that's happening around it.
01:41:18
◼
►
Like I enjoyed all of this.
01:41:20
◼
►
I really, I loved the scene where Ash explains his motivation when his head is cut off.
01:41:24
◼
►
It's my favorite scene in the movie.
01:41:26
◼
►
Like when he is like laughing at the end.
01:41:30
◼
►
He's like, "You have no chance."
01:41:31
◼
►
And he thinks it's awesome.
01:41:32
◼
►
I love that.
01:41:34
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►
I loved all of that part.
01:41:35
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►
Like that was so, it was all such great acting.
01:41:38
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►
And I love the idea that this, there's like this evil vindictive robot.
01:41:43
◼
►
And because I think that one of the, the, like the female, um, the one who's like
01:41:49
◼
►
super hysterical she's just saying like you like this don't you like you you
01:41:53
◼
►
love this outcome like that kind of thing and he's just kind of like I just
01:41:56
◼
►
like seeing what's happening right like he just likes to see what's going on and
01:42:01
◼
►
I think that's really interesting then of course like you know it kind of all
01:42:06
◼
►
moves along I don't like the logic of Ripley risking her life to save the cat
01:42:16
◼
►
yeah I don't think you'd do it I know you have cats or I know you have cats and I don't have pets
01:42:21
◼
►
but it's more that like I know you want to save the cat. She doesn't do a lot. She looks for the cat at the
01:42:28
◼
►
point when she could be like finding the escape pod like when she's on her own
01:42:31
◼
►
after everyone else is killed. Well she has to double she has to have double
01:42:34
◼
►
back in one of the things that I really like she says the self-destruct and this
01:42:38
◼
►
movie does what few movies I think do which is you buy the self-destruct and
01:42:42
◼
►
and she's going to the exit,
01:42:44
◼
►
and then she realizes that she can't,
01:42:47
◼
►
and so she like, or she deactivates it,
01:42:50
◼
►
but then it's too late.
01:42:51
◼
►
- Too late, and she starts screaming at the digital assistant.
01:42:54
◼
►
- She tries to deactivate it, fails to deactivate it,
01:42:59
◼
►
which turns out to be fine that she fails,
01:43:01
◼
►
but that's a nice moment.
01:43:03
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►
I don't know, I like the cat.
01:43:04
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►
I think that's a great example of the lived-in world
01:43:06
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►
that this is, that they have a cat on the ship.
01:43:09
◼
►
And it hisses at the alien.
01:43:11
◼
►
I feel like there's two she should be too scared in my opinion of this alien to
01:43:18
◼
►
take care of even think about the cat that's but again like I know that I'm
01:43:23
◼
►
not the right person to judge this because I don't have animals but like I
01:43:26
◼
►
just don't really get in the rest of the movie that she's super attached to this
01:43:29
◼
►
cat like to the point that she would risk her own life to save it.
01:43:33
◼
►
She has the opportunity to save the cat it's the only other creature left alive on the ship other than her and the alien.
01:43:38
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►
I guess and she doesn't kill the alien right? The aliens like I don't really I didn't really get what the alien was
01:43:42
◼
►
Does the alien asleep in the pod? Like why is the alien just laying up in the pod?
01:43:46
◼
►
I don't get it get that at the at the end. Yeah, it's uh, it's hiding
01:43:51
◼
►
It's stowing away. It's hiding. It's hiding
01:43:54
◼
►
Right. So it's trying to get to us. Yeah. Okay, that makes sense then I didn't fully understand
01:44:00
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►
Yeah, so it's a weird ending it like it's like what is it doing? And yeah that but I did like it
01:44:06
◼
►
It's a scary monster that you think is dead that's not dead and it has to jump out at you and say boo because it's a
01:44:11
◼
►
Horror movie, but it's just super weird that like she sees it. It doesn't see her she gets into the like he into the spacesuit
01:44:20
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►
Was kind of uncomfortable with her being in her underwear, yeah that came up in the incomparable episode
01:44:27
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►
It's it is our underwear so heuristic
01:44:29
◼
►
Yeah, but but I find it there's something you're talking about like the lived-in world
01:44:33
◼
►
Her underwear is too small for her and that was kind of a an interesting choice. Yeah
01:44:38
◼
►
I like I like that you might end up in space is so bad that you may end up being
01:44:43
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►
Chased by a monster in your underwear
01:44:46
◼
►
like I like that but the choice of the underwear was kind of like
01:44:50
◼
►
this is this strikes me as being a
01:44:53
◼
►
Choice that was made and unless in a little audiences. Yeah, but yeah, there was just a part of it like where I just like
01:45:02
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►
It was just interesting. It's an interesting choice.
01:45:04
◼
►
It's to make her vulnerable. I get the reasons for it, but I just wish it hadn't happened.
01:45:09
◼
►
I think today, she would have slightly less revealing underpants on.
01:45:14
◼
►
Or that she was just not in any armored clothing. Or that she was in like long john.
01:45:21
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►
You know, she's just not in the appropriate clothing to deal with an alien.
01:45:26
◼
►
But I wish that she just wasn't in such revealing clothing.
01:45:29
◼
►
because it just makes me uncomfortable to see that kind of thing now because my
01:45:33
◼
►
brain knows that it's wrong you know it's like I don't like this.
01:45:37
◼
►
Yeah that's an obvious thing that they're doing. But we see a lot watching the movies from the era
01:45:42
◼
►
that we watch these movies from this sort of stuff happens a lot.
01:45:45
◼
►
Sure we should count ourselves lucky that the alien doesn't come and rip her top off.
01:45:50
◼
►
Was it Star Trek? Was it the second one or the first one? Right where the like the
01:45:56
◼
►
captain's thought is changing and there's a scene of her taking her clothes off and
01:45:59
◼
►
she's in no underwear. Oh Star Trek Into Darkness? Yeah that's a bad scene.
01:46:04
◼
►
Yeah I know that received a lot of flak but it's exactly the same scene as this right
01:46:07
◼
►
it's like she's just changing for the sake of changing on camera but like
01:46:11
◼
►
having her not having her have to put clothes on adds tension so she has to
01:46:16
◼
►
get into that suit right she has to get into the spacesuit so like the build of
01:46:20
◼
►
her having taken off her clothing gets in the spacesuit so she can live when
01:46:24
◼
►
she opens the hatch all makes sense but like if it was made today you know it
01:46:29
◼
►
would be made differently. Right. Right. And I love the murder scene because
01:46:34
◼
►
it's not scary it's action and I loved that scene. I say murder where she gets
01:46:38
◼
►
rid of the alien. Yeah. Like the way in which like the plan that she
01:46:41
◼
►
formulates to get rid of the alien including the point where she's in the
01:46:45
◼
►
closet like all of that is really good I liked that scene because like it
01:46:50
◼
►
didn't feel scary because like you know the aliens already there but you know
01:46:53
◼
►
it's there. Right, it's suspense it's not a surprise. But it is one of the
01:46:56
◼
►
effects that doesn't look so good like when the aliens like jumping out of the
01:46:59
◼
►
steam like one of the many steam scenes yeah and then it's difficult to
01:47:03
◼
►
understand what is happening to the alien like I ended up just working out
01:47:07
◼
►
on my own that like she's just sucking the oxygen out and that is not clear
01:47:11
◼
►
like initially it just looks like the aliens just getting shot with steam but
01:47:15
◼
►
it's like well steam's a problem it would have been dead hours ago because that spaceship is full of steam.
01:47:19
◼
►
steamy spaceship. Very steamy spaceship. So yeah I have to say look this was not a
01:47:24
◼
►
I didn't dislike this movie because it was a bad movie and I didn't dislike
01:47:29
◼
►
this movie I just couldn't really like this movie because it's not my kind of
01:47:33
◼
►
movie. So that's Alien. I think we should maybe do Blade Runner. Okay. We can
01:47:40
◼
►
discuss it. I mean if you if you think that it's gonna be bad then maybe we
01:47:44
◼
►
shouldn't do it but we were originally planning. It would be fascinating compare and contrast for
01:47:49
◼
►
you like we were originally planning on doing alien and aliens but I don't think
01:47:53
◼
►
I want to watch another one of these you do blade runner let's do it okay so
01:47:56
◼
►
blade runner next time I actually think we're gonna do one maybe at the end of
01:47:59
◼
►
this month so maybe we'll do blade runner so that's alien and that's this
01:48:04
◼
►
episode we're done we're actually gonna be together again yeah we are so this
01:48:09
◼
►
was our London leg we're gonna be in Dublin if you're coming to the if you're
01:48:13
◼
►
listening to this before Wednesday if you're coming to the meet up can't wait
01:48:17
◼
►
to see you that's gonna be fun we're doing a meet up in London tomorrow other
01:48:23
◼
►
than that thanks so much for listening to this week's episode you'll find our
01:48:26
◼
►
show notes for this week loads of links this week go to relay.fm/upgrades/135
01:48:31
◼
►
thanks again to our sponsors Encapsular, Blue Apron, Away and MailRoute we'll be
01:48:36
◼
►
back next time you want to submit questions for Snail Talk
01:48:40
◼
►
hashtag SnailTalk questions for Ask Upgrade hashtag Ask Upgrade you want to
01:48:43
◼
►
find Jason online he's @jasonl on Twitter sixcolors.com and incomparable.com
01:48:48
◼
►
I am @imikeyke and we'll be back next week until then say goodbye Jason Snell
01:48:54
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►
goodbye Jason Snell yeah