Upgrade

00:00:00 ◼   ► [Music]

00:00:08 ◼   ► From Relay FM, this is Upgrade, episode 146. Today's show is brought to you by Mack Weldon,

00:00:15 ◼   ► Encapsula, and FreshBooks. My name is Myke Hurley. I am joined by the man behind sixcolors.com,

00:00:22 ◼   ► Jason Snell.

00:00:23 ◼   ► I'm peeking out from behindsixcolors.com right now. Hello, Myke. How are you?

00:00:27 ◼   ► I'm very well, Jason Snell. How are you?

00:00:30 ◼   ► Good, very good. Busy, been busy. Lots going on.

00:00:35 ◼   ► I've been doing lots of podcasting

00:00:38 ◼   ► this last week, what with Apple News and also

00:00:42 ◼   ► Leo Laporte went on vacation and so I've been a...

00:00:45 ◼   ► I'm gonna end up filling in four times for him over the course of eight days.

00:00:49 ◼   ► It's a little exhausting. I spent three hours straight just talking

00:00:54 ◼   ► yesterday. It was a lot. But I'm here. I'm ready.

00:00:57 ◼   ► Maybe that's more Jason than people can handle. Who knows?

00:01:00 ◼   ► Well, I take some solace in the fact that these are sort of like non-Jason channels.

00:01:05 ◼   ► They're not used to me. So that if somebody is listening to all of those channels and

00:01:09 ◼   ► all of my usual channels, I apologize for the excess of me.

00:01:13 ◼   ► The Snellathon that you're a...

00:01:14 ◼   ► A little too much. The Snellzone expanded a little too far there. Yeah.

00:01:18 ◼   ► But Jason, nobody cares about this.

00:01:21 ◼   ► No.

00:01:22 ◼   ► #SnailTalk question this week and it comes from Matthew. Matthew wants to know, "Do you

00:01:26 ◼   ► listen to the radio?"

00:01:28 ◼   ► Well, Matthew, the short version is... not really. The slightly longer version is...

00:01:36 ◼   ► We have... I listen sometimes in the car, I listen to the radio. We have... I'm not

00:01:41 ◼   ► a big fan of the radio in general, and I haven't been since I was a teenager, because I like

00:01:46 ◼   ► to hear the songs that I like, and if I hear a song I don't like, I don't like the fact

00:01:49 ◼   ► that I can't skip it. I also don't like chatter, not only the commercials on radio, which I

00:01:55 ◼   ► find like really in your face and annoying, but the chatter where a DJ will tell you about

00:02:01 ◼   ► whatever thing they're interested in, that it's like not why I listen to the radio, unless

00:02:06 ◼   ► I'm listening to a baseball game or something, I'm probably there to listen to the music

00:02:09 ◼   ► on the radio. We have satellite radio in our cars, which has a bunch of specialty stations

00:02:15 ◼   ► that are actually, a lot of them are pretty good, but even there, they, and they don't

00:02:18 ◼   ► have commercials, but even though they have DJs who occasionally come on and say, "Let

00:02:22 ◼   ► me tell you this news about where some band is touring," and I'm like, "Nope, turn the

00:02:26 ◼   ► channel." I was thinking about this yesterday because I was listening to one of my go-to

00:02:32 ◼   ► playlists now on Apple Music, which is the A-list for... They have these A-list playlists,

00:02:38 ◼   ► I've talked about them before, where some editor at Apple Music is curating a list of

00:02:42 ◼   ► sort of 50 recent songs that are really good in a particular genre, and I listen to the

00:02:46 ◼   ► alternative A-list playlist a lot and then pull songs out of there for my own playlist

00:02:51 ◼   ► of like, "I really like that song, I'm going to put it in my favorites too." And I was

00:02:56 ◼   ► thinking about how that is the ultimate, for me, expression of the radio because nobody

00:03:01 ◼   ► talks, it's just the songs, and if I don't like a song, I skip it and I go on to the

00:03:07 ◼   ► next one. I love it. And I can control which ones I listen to and I can go back because

00:03:12 ◼   ► Because in the end, it's just the playlist that somebody selected.

00:03:16 ◼   ► There's still a music mind somewhere, listening to all these songs and picking ones that they

00:03:21 ◼   ► think are good and putting them in rotation, just like you would on a radio station playlist.

00:03:24 ◼   ► But instead, it's just an iTunes playlist that I can play.

00:03:27 ◼   ► And that's pretty great, and I've discovered a lot of great music for that.

00:03:29 ◼   ► So it's actually a little bit like I'm back into listening to the radio again in a way

00:03:35 ◼   ► where I can discover music that's not just music I've already listened to and I'm going

00:03:40 ◼   ► to listen to again, which I did for a long time, or with a little more control over it

00:03:46 ◼   ► than something like Pandora.

00:03:48 ◼   ► Yeah, so you can find those A-lists, you can just search for them, A-lists, but they're

00:03:52 ◼   ► always floating around in the Discover section or whatever it's called in Apple Music.

00:03:57 ◼   ► And they're really good, at least the ones that are in genres that I like. They're really

00:04:01 ◼   ► well done, and I was just seeing somebody, I want to say it was Cable Sasser, who was

00:04:05 ◼   ► tweeting about how it doesn't get promoted in the US but like he's a big Japanese pop

00:04:10 ◼   ► fan and there's a J-pop A-list.

00:04:12 ◼   ► Yeah, a J-pop and a K-pop I think he was talking about.

00:04:15 ◼   ► Yeah, yeah, right. And not all the songs are available for people in the US market but

00:04:19 ◼   ► they've got, you know, genres in the US and elsewhere curated this way and it's a lot

00:04:27 ◼   ► of fun. I still hear things, I listen to the alternative station on the Sirius XM radio

00:04:32 ◼   ► a lot and the overlap is fascinating with the A-list and the lack of overlap sometimes

00:04:37 ◼   ► is fascinating where I'm like, I've never heard this song before, why? And sometimes

00:04:42 ◼   ► I will actually, I will take note of what the song is and search for it later if I hear

00:04:49 ◼   ► a song I really like. So I do occasionally discover things on the radio, on the satellite

00:04:53 ◼   ► radio station that I don't find in the A-list so it's kind of fun to have a second opinion.

00:04:58 ◼   ► But that's one of the ways that I've been really happy with what Apple Music does. I

00:05:01 ◼   ► know there are other streaming music services that do this, but that's the one I'm using,

00:05:05 ◼   ► so that's the one I'm talking about. Don't email me.

00:05:08 ◼   ► Don't, please don't. If you would like to submit your question for the opening of the

00:05:12 ◼   ► show, just tweet with the hashtag SnellTalk and it will go into a list and maybe it will

00:05:17 ◼   ► be picked in a future episode. And thank you to Matthew for sending in his hashtag SnellTalk

00:05:20 ◼   ► question.

00:05:21 ◼   ► It's been really hot, Myke. It's been really hot here. Nope, we can't talk about it. Nope.

00:05:26 ◼   ► Nope.

00:05:27 ◼   ► I got one of the Pride bands, the Nylon bands, the Six Color band. Did you get it?

00:05:31 ◼   ► I got it, I'm wearing it right now.

00:05:33 ◼   ► - I love it, I love it so much.

00:05:35 ◼   ► It's a great, this looks great, right?

00:05:37 ◼   ► I've been wearing it all the time.

00:05:39 ◼   ► - It's vibrant and this is the first nylon band I've worn.

00:05:43 ◼   ► I don't love the nylon band.

00:05:44 ◼   ► I think given my druthers, I prefer the sport bands,

00:05:47 ◼   ► but this one is fun and beautiful.

00:05:50 ◼   ► In the chat room last week, it came up

00:05:52 ◼   ► and I didn't say it in the show

00:05:54 ◼   ► and so I wanted to do a correction.

00:05:56 ◼   ► I made it, I overly linked the Apple rainbow logo

00:06:01 ◼   ► to the Pride band, which is not appropriate.

00:06:04 ◼   ► So the color is not my strong point.

00:06:08 ◼   ► Apple's rainbow in their six colors starts with green

00:06:11 ◼   ► and goes to blue, which is not how rainbows really work,

00:06:16 ◼   ► but that's the Apple rainbow.

00:06:18 ◼   ► The Pride rainbow is more like the actual rainbow.

00:06:22 ◼   ► It goes in order from red out to purple.

00:06:25 ◼   ► And the shades are a little bit different,

00:06:27 ◼   ► which again, I'm very bad at.

00:06:29 ◼   ► So just to be clear, the Pride Band is a Pride Band.

00:06:31 ◼   ► I enjoy the fact that a six color rainbow--

00:06:36 ◼   ► - Is evocative.

00:06:37 ◼   ► - Is resonant in terms of Apple's corporate history.

00:06:39 ◼   ► While I like that combination, it's like,

00:06:42 ◼   ► it is Apple history plus Apple supporting Pride.

00:06:45 ◼   ► I love how those go together.

00:06:47 ◼   ► And it's really fun.

00:06:48 ◼   ► And as somebody who has staked a portion

00:06:50 ◼   ► of their professional life on the concept

00:06:53 ◼   ► of a six color rainbow, I enjoy the fact

00:06:56 ◼   ► that I get to wear not only something

00:06:58 ◼   ► that is supportive of Pride but also a six-color rainbow because I am in favor of all the six-color

00:07:07 ◼   ► rainbows. So anyway, just to be clear about that, it's not an Apple rainbow band, it is

00:07:13 ◼   ► a Pride band and it's beautiful.

00:07:15 ◼   ► It is. I love it so much and as you said, right, like I get to wear my new favorite

00:07:20 ◼   ► band which looks awesome and I also get to support something that I support so I love

00:07:24 ◼   ► that and I'm really happy with it and it's awesome. It's funny, I showed it to a D&D

00:07:28 ◼   ► and she's like, "I'm not sure how that will look, right?

00:07:30 ◼   ► Like a rainbow band."

00:07:31 ◼   ► And I bought it and I put it on, she was like,

00:07:33 ◼   ► "Oh my God, it's amazing."

00:07:34 ◼   ► So it really, like the pictures don't do it justice,

00:07:38 ◼   ► like the vibrancy of the colors,

00:07:39 ◼   ► like it really is fantastic.

00:07:41 ◼   ► - Yeah, that's it, they're super, super vibrant.

00:07:45 ◼   ► That's the thing that really struck me about it

00:07:46 ◼   ► is these are not muted colors.

00:07:47 ◼   ► In fact, my understanding, somebody was telling me

00:07:49 ◼   ► that these are actually much more vibrant

00:07:52 ◼   ► than the colors that were in the pride bands

00:07:54 ◼   ► that Apple gave to its employees.

00:07:58 ◼   ► that we talked about last year,

00:08:00 ◼   ► it may be that in wider production

00:08:02 ◼   ► they were able to brighten it up even more.

00:08:05 ◼   ► - Yeah. - Yeah.

00:08:06 ◼   ► - So we spoke a bit last week about podcast analytics

00:08:10 ◼   ► and we got a lot of follow up,

00:08:11 ◼   ► like a lot of feedback,

00:08:12 ◼   ► I mean, which we asked for, right?

00:08:13 ◼   ► We asked people to tell us,

00:08:14 ◼   ► do you like us to talk about this?

00:08:15 ◼   ► - We did. - We got some people

00:08:16 ◼   ► that said that they didn't enjoy it,

00:08:18 ◼   ► like, good, I'm pleased to know that, right?

00:08:20 ◼   ► Like, I'm pleased to know if you don't,

00:08:22 ◼   ► but honestly, we got inundated with people telling us

00:08:25 ◼   ► that they enjoy it.

00:08:26 ◼   ► Now again, I know this is slightly self-selecting, right?

00:08:29 ◼   ► I think people that enjoy it are more likely to tell you that.

00:08:31 ◼   ► But basically, I just want you to say to all of the people

00:08:33 ◼   ► that did enjoy our discussion last week, we hear you,

00:08:37 ◼   ► and we are going to come back to this discussion.

00:08:40 ◼   ► I think as it progresses,

00:08:42 ◼   ► everything we spoke about last week, that stands.

00:08:44 ◼   ► I don't have anything that I feel like I need to add to it.

00:08:47 ◼   ► I was pretty happy with how the conversation came out.

00:08:50 ◼   ► There is an episode of Exponent,

00:08:52 ◼   ► which is Ben Thompson's show,

00:08:53 ◼   ► which goes into this in some more detail as well.

00:08:56 ◼   ► And I encourage people that are interested to maybe go

00:08:59 ◼   ► and listen to that too.

00:09:01 ◼   ► And I'll put a link in the show notes.

00:09:02 ◼   ► - And for the message for the people who didn't like it,

00:09:05 ◼   ► I think which were that we heard from fewer of them

00:09:08 ◼   ► than from other sources.

00:09:10 ◼   ► I think, you know, we hear you too.

00:09:11 ◼   ► I think we've always tried to be erring on the side

00:09:14 ◼   ► of not going too far down that path.

00:09:18 ◼   ► And this is not gonna turn into a show about podcast

00:09:20 ◼   ► industry mechanics, right?

00:09:22 ◼   ► But from time to time, I think we will talk about it

00:09:25 ◼   ► because it's of interest to us

00:09:27 ◼   ► and it is an emerging digital media form

00:09:30 ◼   ► and Apple is a major player in it.

00:09:32 ◼   ► And I think for all of these reasons,

00:09:34 ◼   ► it's worth us talking about it,

00:09:37 ◼   ► but we're also gonna try to be cognizant of the fact

00:09:40 ◼   ► that that's not the core focus of what we do.

00:09:43 ◼   ► And when we do talk about it,

00:09:44 ◼   ► we'll probably talk about it later in the show

00:09:45 ◼   ► and not that often because again,

00:09:48 ◼   ► that's not the primary focus of the show.

00:09:49 ◼   ► - Yeah, so we'll come back to this discussion

00:09:52 ◼   ► more news or information emerges about Apple's podcast analytics, because right now there

00:09:57 ◼   ► isn't anything more than we found out two weeks ago.

00:10:00 ◼   ► No, in fact, the new tags, I actually built a bunch of the new iTunes tags into the incomparable's

00:10:05 ◼   ► RSS feeds and the iOS 11 beta version, the developer beta, the version of the podcast

00:10:16 ◼   ► app on there totally doesn't support them yet. So even though they announced them, the

00:10:20 ◼   ► that actually supports those tags is not running externally.

00:10:25 ◼   ► - I don't think anybody's supporting them yet.

00:10:26 ◼   ► I think people are working on that.

00:10:29 ◼   ► - Sure, sure.

00:10:30 ◼   ► So my feed is there and I'm looking forward

00:10:31 ◼   ► to a first release of the podcast app

00:10:33 ◼   ► that actually supports it because that'll be interesting

00:10:36 ◼   ► to see sort of like how it works.

00:10:38 ◼   ► And I'm looking forward to that

00:10:41 ◼   ► and giving feedback to Apple where appropriate.

00:10:43 ◼   ► There are some things,

00:10:44 ◼   ► O'Shane who does Castrail wrote a blog post

00:10:48 ◼   ► where he was sort of like,

00:10:49 ◼   ► I have some questions about this.

00:10:51 ◼   ► He's very happy about it.

00:10:52 ◼   ► And I think most podcast app developers are,

00:10:56 ◼   ► because this is how you move the whole industry,

00:10:59 ◼   ► is to have Apple say, new tags, and then everybody

00:11:01 ◼   ► builds them in.

00:11:03 ◼   ► So Ashane can do that with Castro.

00:11:06 ◼   ► But when you move through it logically,

00:11:08 ◼   ► there are a bunch of like, how does this get implemented?

00:11:10 ◼   ► And how does this work?

00:11:11 ◼   ► And I suspect in the end, what we're going to find

00:11:13 ◼   ► is Apple does have some specific ideas about it.

00:11:15 ◼   ► And we're going to see how it's put into practice

00:11:17 ◼   ► in the podcast app.

00:11:19 ◼   ► and that will solve a lot of these questions.

00:11:24 ◼   ► But I had a bunch of questions too about the details of it.

00:11:27 ◼   ► So it's summer beta season.

00:11:29 ◼   ► This stuff gets worked out this time of year.

00:11:31 ◼   ► - Jason, do you think that at some point in the future,

00:11:33 ◼   ► you may be getting your peanut butter machego

00:11:35 ◼   ► via Amazon Prime?

00:11:36 ◼   ► - Myke, this doesn't go far enough.

00:11:40 ◼   ► Why didn't you ask if I'll receive it via an Amazon drone?

00:11:44 ◼   ► - That's a good point.

00:11:45 ◼   ► Maybe even by drone.

00:11:46 ◼   ► Because in a very surprising turn of events,

00:11:51 ◼   ► Amazon have acquired Whole Foods.

00:11:54 ◼   ► - Yeah, apparently so.

00:11:55 ◼   ► - Did not see this one coming.

00:11:56 ◼   ► - No.

00:11:57 ◼   ► - $13.7 billion it took to secure Whole Foods.

00:12:02 ◼   ► This is very interesting.

00:12:03 ◼   ► I think it's just another case of Jeff Bezos

00:12:07 ◼   ► deciding he wants to own everything he can.

00:12:11 ◼   ► And I'm very intrigued to see what this could do,

00:12:16 ◼   ► not only to the US but also in the UK where Whole Foods has a small presence. I think

00:12:20 ◼   ► there's four Whole Foods stores in the UK. And I'm probably never going to do my grocery

00:12:26 ◼   ► shopping from Whole Foods but there are specialty items that we will sometimes pick up from

00:12:31 ◼   ► one if we're ever around because they do some great stuff, right? Like if we wanted to eat

00:12:36 ◼   ► our pumpkin pie, Whole Foods is a great place to get one of those in the UK because it tastes

00:12:40 ◼   ► real good. It tastes like what I've tasted from America. So they do a lot of like specialty

00:12:44 ◼   ► stuff but their food typically is a little bit higher priced especially here.

00:12:48 ◼   ► Oh boy. I don't know it's it's it's expensive it's an expensive market as

00:12:53 ◼   ► yeah as a person who has the closest market the one within walking distance

00:12:57 ◼   ► is a Whole Foods it's expensive to be it's convenient to have that market

00:13:00 ◼   ► there boy is it expensive so and some of the stuff is not some of the stuff is

00:13:04 ◼   ► very good and some of the stuff is of mediocre quality and that's the that's

00:13:08 ◼   ► the thing about Whole Foods is that it's not like oh it's all so good it's like

00:13:11 ◼   ► well, some of it is good and some of it is overpriced and fine. But this is an interesting

00:13:17 ◼   ► deal for Amazon. I mean, look, it's all been analyzed. There's so much conventional wisdom

00:13:26 ◼   ► here. But I think it does make sense to say Amazon's been experimenting with retail. They've

00:13:31 ◼   ► got experimental bookstores. They've got that experimental. I drove past it with Glenn Fleishman

00:13:36 ◼   ► when I was visiting him in Seattle,

00:13:38 ◼   ► that experimental checkout-less Amazon store

00:13:41 ◼   ► where you just go in and it knows who you are

00:13:44 ◼   ► and you take things off the shelves and leave

00:13:46 ◼   ► and it charges you, which is so totally wacky.

00:13:50 ◼   ► So I think Amazon, on one level,

00:13:52 ◼   ► Amazon's experimenting with retail as a place to,

00:13:56 ◼   ► and these physical extensions inside,

00:13:59 ◼   ► how do those work?

00:14:01 ◼   ► Because Amazon doesn't have as much knowledge of that.

00:14:03 ◼   ► I think also this is about locations that Amazon has,

00:14:08 ◼   ► by buying Whole Foods, Amazon gets these locations

00:14:13 ◼   ► that are in the wealthiest parts of the US.

00:14:18 ◼   ► That these are the really,

00:14:21 ◼   ► the places where Whole Foods is

00:14:23 ◼   ► are extremely good demographically

00:14:26 ◼   ► in terms of the income of the people who live there.

00:14:28 ◼   ► That's sort of where Whole Foods has gone.

00:14:30 ◼   ► And so it gives Amazon a physical presence

00:14:33 ◼   ► that they didn't have before. Is that for doing their deliveries? It remains to be seen.

00:14:39 ◼   ► I also would say, because Jeff Bezos is crazy like a fox, that sometimes I think maybe an

00:14:49 ◼   ► acquisition like this happens, and I know it's easy to say, talking about $14 billion,

00:14:54 ◼   ► it's kind of insane to suggest that this is just a lark. But I think one of the brilliant

00:15:02 ◼   ► things about somebody like Jeff Bezos is some intuition about like this seems like a good

00:15:08 ◼   ► idea and we'll find out what exactly how as we go. Like maybe the physical presence in

00:15:16 ◼   ► the markets will be helpful. Maybe learning about retail will be helpful. Maybe this becomes

00:15:21 ◼   ► a way that you get faster deliveries into all of these neighborhoods and drone deliveries

00:15:27 ◼   ► and all that kind of stuff that they do.

00:15:29 ◼   ► But maybe it'll be something else.

00:15:32 ◼   ► And maybe they'll find out that it's a good business

00:15:34 ◼   ► to have around, and there are some synergies,

00:15:36 ◼   ► but they're not going to completely swamp it,

00:15:39 ◼   ► that it's more valuable for them to own it and not

00:15:42 ◼   ► have someone else own it and have

00:15:43 ◼   ► a presence in those markets.

00:15:45 ◼   ► It could be as simple as the physical presence

00:15:47 ◼   ► of being able to have a place where you can stock items

00:15:50 ◼   ► and that you can have drivers come from and stuff like that.

00:15:53 ◼   ► So it's a kind of a wacky kind of play.

00:15:56 ◼   ► but Jeff Bezos does that. He's also building, you know, rockets. And drones for people.

00:16:04 ◼   ► And he bought a newspaper in 2017. So, you know.

00:16:09 ◼   ► What the Washington Post got to do was have some freedom to explore what a newspaper would look

00:16:16 ◼   ► like in the 21st century instead of trying to stay alive. And that's interesting, right? It's not

00:16:23 ◼   ► necessarily directly related to Amazon's business and Amazon, I think that's Jeff

00:16:27 ◼   ► Bezos owns that, Amazon doesn't own that, but it's that idea too. This is an Amazon

00:16:31 ◼   ► purchase but there's that too. It may be more about how can the Amazon

00:16:38 ◼   ► approach inside Whole Foods try to define like what retail supermarkets are

00:16:45 ◼   ► for in the modern era with some freedom to do that because they got Amazon's

00:16:53 ◼   ► backing. I don't know, it's interesting. I'm not, like, I saw somebody's analysis

00:16:58 ◼   ► who said, "Well, you know, this wraps it up. The future of grocery stores is that people

00:17:03 ◼   ► will just bring a box full of groceries to your door." It's like, you know, I can see

00:17:08 ◼   ► that for some stuff, but like, I'm an Amazon Prime member. I don't have, I don't have toilet

00:17:13 ◼   ► paper and, and cans of beans shipped to me via subscription from Amazon or something

00:17:19 ◼   ► like that. I don't do that. And so I'm skeptical of that. I think that some stuff could be

00:17:26 ◼   ► simplified and automated, but I think Amazon's explorations in retail suggest that even Amazon

00:17:32 ◼   ► understands that there's a limit to what you can Amazonify.

00:17:36 ◼   ► I don't even think Amazon believe that, right? Because otherwise they never would have started

00:17:39 ◼   ► building their own retail stores. I mean, they've just started building their own bookstores.

00:17:44 ◼   ► You think that like, of everyone in the world, Amazon would know that there's no point for

00:17:47 ◼   ► bookstores, but turns out they think there might be a point.

00:17:49 ◼   ► Right, and I think the argument is, what would a bookstore look like? This is like the Washington

00:17:54 ◼   ► Post argument. What would a bookstore look like if it was designed in a world where Amazon

00:17:58 ◼   ► dominates rather than being an old bookstore trying to fight off Amazon in a world where

00:18:04 ◼   ► Amazon dominates? And those are different, right? Like a bookstore that accepts that

00:18:08 ◼   ► we live in an Amazonified world, but that there's still a place for a bookstore. And

00:18:14 ◼   ► Who can do that? Well, one company that can do that is Amazon. So they're trying it

00:18:18 ◼   ► out and they're experimenting with it. I think there's something to be said for that.

00:18:22 ◼   ► When you dig into the location thing, which I think is a really great argument that you

00:18:25 ◼   ► posed about, like, you know, if they wanted to do this, Whole Foods is the best company

00:18:30 ◼   ► to buy because they get access to all this fantastic prime real estate, right? Like,

00:18:34 ◼   ► if Amazon decided that they just wanted to open their own stores, it would be way harder

00:18:39 ◼   ► for them to find this real estate in these locations than it would have been to just

00:18:43 ◼   ► by Whole Foods. And the reason I think that it's interesting is when you look at where

00:18:49 ◼   ► a lot of Whole Foods stores are, are in big metropolitan cities, right, in and around

00:18:56 ◼   ► those areas.

00:18:57 ◼   ► Yep.

00:18:58 ◼   ► And it makes me think of me here in London. I don't have a car. So I can't do grocery

00:19:05 ◼   ► shopping like people who have cars can. So we get all of our grocery shopping delivered

00:19:12 ◼   ► by a company called Ocado. All they are is an online grocery delivery service. They get

00:19:18 ◼   ► food from our favorite supermarket, which is Waitrose, and they get brand stuff. We

00:19:22 ◼   ► just order it all online and they bring it all. That's where Amazon could do this,

00:19:29 ◼   ► in those cities where people can't drive to the grocery store.

00:19:32 ◼   ► In big cities where transit is dominant, that's definitely an interesting wrinkle. I have

00:19:37 ◼   ► friends who live in New York City who it's the same thing. They don't have a car and

00:19:44 ◼   ► the way so many, I mean, some places do it where you, where there are lots of different

00:19:50 ◼   ► ways to do it. You can do it online and they'll get your stuff and they'll bring it. There

00:19:53 ◼   ► are also places in New York, which I find fascinating, where you go shopping and at

00:19:58 ◼   ► the end you check out and then you give your cart to them and then they will come in a

00:20:06 ◼   ► a delivery window later that day and bring you your groceries.

00:20:09 ◼   ► That was my first job after school, was being the helper boy for the delivery driver who

00:20:15 ◼   ► would take home people's groceries.

00:20:18 ◼   ► Right, right. And the advantages, like I had this with my local grocery store where if

00:20:22 ◼   ► you use one of those affinity cards, they know what brands you buy, which actually means

00:20:28 ◼   ► that you can very quickly generate a menu on a website that is, "Here are all the

00:20:33 ◼   ► products you buy, check the boxes for the ones you want. I mean you can do that and

00:20:37 ◼   ► there is some intelligence there, "Oh it seems like you buy this every three weeks,

00:20:40 ◼   ► every four weeks." And one thing Amazon would like and my local grocery store would like

00:20:44 ◼   ► is only shop with us because that gives them the ability to raise prices and you still

00:20:50 ◼   ► buy them. It's like the Amazon Dash buttons are like this where there's limited number

00:20:53 ◼   ► of products like I just bought, I have a Dash button and it's for laundry detergent and

00:20:59 ◼   ► They only have certain kinds that are available via the dash button, but it includes one that

00:21:03 ◼   ► is one that I want.

00:21:05 ◼   ► And I enjoy, every month or two, I enjoy pressing that button.

00:21:08 ◼   ► It's very exciting.

00:21:09 ◼   ► My wife said that she and my daughter were up at Costco and they were looking at laundry

00:21:13 ◼   ► detergent and they were going to buy some new laundry detergent.

00:21:15 ◼   ► They said, "No, we're not going to do it."

00:21:18 ◼   ► My wife said, "Because your father really likes pressing that button."

00:21:22 ◼   ► And she told me this story and I said, "Yeah, I do."

00:21:25 ◼   ► In fact, I pushed it earlier today and it was really awesome.

00:21:29 ◼   ► you push this button in your house and then you walk away and you get an email from Amazon

00:21:32 ◼   ► like a few hours later that says we're sending you your laundry detergent but what's the

00:21:37 ◼   ► price on it? Like when I press the button I don't know and I'm in their worlds now.

00:21:42 ◼   ► They can raise the price, they can drive me toward their very particular product that

00:21:45 ◼   ► they want me to buy which is what they have done with the Dash button and there are great

00:21:50 ◼   ► advantages to that. Realistically, you know, as a consumer we shop at Whole Foods and Trader

00:21:56 ◼   ► Joes and Costco and Safeway. And so I get that they all want me in their universe 100%

00:22:04 ◼   ► of the time. It's a little bit like computer industry lock-in, right? It's the same idea.

00:22:10 ◼   ► Amazon wants you, or Safeway or Whole Foods, they want you in their ecosystem. Because

00:22:15 ◼   ► sure, why would you not want to consume all of a consumer's money? I get it, but I don't

00:22:20 ◼   ► know how realistic that is. So it's messy. There's a lot going on here. But it's hard

00:22:25 ◼   ► not to think that brick and mortar retail is not going to continue to transform because

00:22:31 ◼   ► of the existence of the internet. And yeah, if we have self-driving delivery trucks and

00:22:36 ◼   ► robots that'll roll the box up to your front door or whatever, like, you can extrapolate

00:22:41 ◼   ► out that this is going to be a very different kind of scenario. That said, I think there's

00:22:46 ◼   ► still a great deal of value in walking into a store and talking to the butcher or squeezing

00:22:54 ◼   ► an avocado to see if it's ripe, that kind of thing. The robots will squeeze our avocados

00:22:59 ◼   ► for us in the future though. The Amazon drone will squeeze all the avocados and choose the

00:23:05 ◼   ► right one for you.

00:23:06 ◼   ► And there'll be a VR headset that will allow you to take a look at the food.

00:23:09 ◼   ► Oh yeah. You gotta have the fruit squeezer glove though to get the proper tactile response

00:23:16 ◼   ► to say if it's a good melon or not.

00:23:18 ◼   ► Oh, Jason, you know, that's not, this is not a completely out of possible scenario.

00:23:22 ◼   ► I know. I know.

00:23:24 ◼   ► We'll be dead and gone. I'll be dead and gone by the time that's a half--you'll be just

00:23:28 ◼   ► a cranky old man being like, "In my day, we didn't have virtual melon tapping." And, you

00:23:33 ◼   ► know, that'll be fine.

00:23:35 ◼   ► Apple have hired James Ehrlich and Zach van Amburg to run video programming at Apple.

00:23:42 ◼   ► This report comes from Recode. They both come from Sony, Jamie and Zach, where they were

00:23:48 ◼   ► top TV executives. These two are responsible for helping shows like Breaking Bad, Shark

00:23:54 ◼   ► Tank, The Shield, and The Blacklist happen, and they will be reporting to EdiQ.

00:23:59 ◼   ► Yeah, it's big news. These were the co-presidents of Sony Pictures Television, and I asked my

00:24:07 ◼   ► friend Joe in the chat room, I asked him, "Is this the well-run part of Sony or the

00:24:13 ◼   ► badly-run part of Sony?" And he said, "No, this is the well-run part of Sony." They have

00:24:18 ◼   ► been a very successful studio. One of the problems with Sony Pictures Television is

00:24:22 ◼   ► that Sony doesn't really own an outlet. They don't own a TV network. And these days, generally

00:24:27 ◼   ► the most common thing that happens is you own what you show if you're a network. So

00:24:33 ◼   ► if you're Fox, Fox makes the shows, the studio makes the shows, and then the Fox channels

00:24:38 ◼   ► air the shows. And it's a much easier business if you've got that vertical integration than

00:24:44 ◼   ► if you are Sony trying to hold onto a show that's an NBC,

00:24:49 ◼   ► and NBC is looking at the shows and there's like,

00:24:50 ◼   ► well, this show we make and this show Sony makes,

00:24:54 ◼   ► so we're gonna keep the show that we make.

00:24:56 ◼   ► It's a challenge.

00:24:59 ◼   ► Joe in the chat room points out Sony does own Crackle, so.

00:25:02 ◼   ► - Well, Crackle's biggest show is leaving Crackle.

00:25:05 ◼   ► - Is leaving for Netflix, yeah, that's true,

00:25:08 ◼   ► the Jerry Seinfeld show.

00:25:09 ◼   ► So it's a big deal though,

00:25:10 ◼   ► because these are well-respected TV executives.

00:25:13 ◼   ► And what it does, like number one is,

00:25:17 ◼   ► I feel like this stops all speculation about,

00:25:21 ◼   ► well, maybe Apple is not gonna jump in

00:25:24 ◼   ► all the way into making original video

00:25:26 ◼   ► and having a video outlet.

00:25:28 ◼   ► They'll still tinker around the edges with Apple Music,

00:25:31 ◼   ► but we don't really know if they're gonna go into TV

00:25:34 ◼   ► in a big way.

00:25:37 ◼   ► We know now, we know now.

00:25:38 ◼   ► Like put a pin in it.

00:25:42 ◼   ► You don't hire the co-presidents of Sony Pictures Television

00:25:46 ◼   ► to sit around and tinker around the edges

00:25:48 ◼   ► with some shows on Apple Music.

00:25:51 ◼   ► You hire those guys to build you a competitor to Netflix.

00:25:55 ◼   ► That's what you do.

00:25:57 ◼   ► To make original programming for Apple's outlets

00:26:01 ◼   ► that they're going to create probably.

00:26:03 ◼   ► Yeah, I feel like the jig is up.

00:26:06 ◼   ► This is it.

00:26:07 ◼   ► Apple's all the way in on video now.

00:26:10 ◼   ► more than just what we see on Apple Music

00:26:12 ◼   ► is what you're saying.

00:26:13 ◼   ► You think that this is precursor to Apple Television.

00:26:17 ◼   ► - I think, so we talked about this on the,

00:26:19 ◼   ► it was a weird turning of the tables episode

00:26:21 ◼   ► of my podcast, TV Talk Machine, that I do with Tim Goodman,

00:26:25 ◼   ► who's the chief TV critic at The Hollywood Reporter.

00:26:27 ◼   ► He had lots of questions for me last week about this,

00:26:31 ◼   ► but I think we both agree that this is a precursor

00:26:37 ◼   ► to Apple getting in the content game that like this fall,

00:26:41 ◼   ► when these guys start, they start at the end of August,

00:26:44 ◼   ► they're gonna make deals with creators

00:26:50 ◼   ► and they're gonna produce shows

00:26:52 ◼   ► and those shows are gonna air somewhere

00:26:54 ◼   ► and almost certainly it's going to be on an Apple something,

00:26:56 ◼   ► whether it's rolled into Apple Music

00:26:58 ◼   ► or I think more likely an Apple TV service,

00:27:03 ◼   ► another service that you can subscribe to from Apple

00:27:06 ◼   ► that's gonna have original content

00:27:07 ◼   ► and everybody can roll their eyes now and say,

00:27:09 ◼   ► but I already pay for Hulu and Netflix and Amazon Prime,

00:27:11 ◼   ► why would I pay for Apple Music or Apple Video,

00:27:14 ◼   ► Apple TV service?

00:27:16 ◼   ► And my answer is because they're gonna sign some like

00:27:19 ◼   ► famous creators and famous properties

00:27:22 ◼   ► and adapt famous books and things and create a new HBO.

00:27:27 ◼   ► - If you signed up for Netflix and Amazon,

00:27:31 ◼   ► they'll use the same reason to get you to sign up for this.

00:27:34 ◼   ► They're creating TV shows that you might wanna see.

00:27:37 ◼   ► - That's the plan. - Yeah, what if the next

00:27:39 ◼   ► Game of Thrones, the next Westworld,

00:27:41 ◼   ► the next Breaking Bad, what if something like that

00:27:45 ◼   ► is on the Apple platform?

00:27:47 ◼   ► That's how they get you to subscribe.

00:27:50 ◼   ► And I think that's where they're going.

00:27:53 ◼   ► I cannot understand how else this hire makes sense.

00:27:58 ◼   ► I'm also really excited about it in the sense that

00:28:01 ◼   ► my confidence in these two gentlemen

00:28:03 ◼   ► to understand how television works,

00:28:05 ◼   ► much higher than my confidence in EdiQ, right?

00:28:08 ◼   ► EdiQ, I always was like, yeah, EdiQ's there,

00:28:11 ◼   ► but this isn't his world.

00:28:12 ◼   ► And you know, so who's gonna do this?

00:28:14 ◼   ► And it's a little bit like they have music people

00:28:17 ◼   ► who do Apple music.

00:28:18 ◼   ► It's not EdiQ, there are music people.

00:28:20 ◼   ► These are TV people and their development executives.

00:28:23 ◼   ► And guess what?

00:28:25 ◼   ► This is what they're gonna do.

00:28:27 ◼   ► The highly thought of in contract negotiations

00:28:31 ◼   ► with their existing employer, and then they jump.

00:28:33 ◼   ► And what Tim said last week on TV Talk Machine is,

00:28:37 ◼   ► he suspects at least that one of the reasons here

00:28:40 ◼   ► is that lack of an outlet.

00:28:41 ◼   ► The fact that this deal is gonna give these guys

00:28:44 ◼   ► the ability to put their shows on their outlet,

00:28:47 ◼   ► which will be this new Apple video service.

00:28:50 ◼   ► And so, yeah, I would expect that they're gonna,

00:28:52 ◼   ► they may license some catalog stuff like, you know,

00:28:55 ◼   ► because in the early days, the last thing you wanna do

00:28:57 ◼   ► is say, "Hey, new Apple TV service,

00:28:59 ◼   ► "pay us $10 a month for one show or three shows," right?

00:29:03 ◼   ► They're gonna need to find some non-exclusive catalog stuff,

00:29:06 ◼   ► old TV shows that they put in the library

00:29:08 ◼   ► that you can watch.

00:29:09 ◼   ► In terms of the transition,

00:29:11 ◼   ► it'll probably be a little bit like what Amazon did,

00:29:13 ◼   ► where they started with an all cart TV service,

00:29:15 ◼   ► which they've had for a while now for digital.

00:29:18 ◼   ► And then they kind of overlaid their free

00:29:21 ◼   ► for Prime members stuff on top of it.

00:29:23 ◼   ► In reality, what was happening

00:29:25 ◼   ► is there's two different things there.

00:29:26 ◼   ► There's a streaming service and there's an all cart service,

00:29:28 ◼   ► but they kind of put it together.

00:29:29 ◼   ► I don't know whether Apple will do that.

00:29:31 ◼   ► Apple sort of did that with music where there's sort of the Apple Music and the

00:29:36 ◼   ► iTunes store. My guess is it's going to be a little bit like that where there's

00:29:39 ◼   ► going to be TV shows on iTunes that you can buy and then there's going to be TV

00:29:42 ◼   ► shows that you get with your with your your subscription to Apple service. So

00:29:48 ◼   ► it's gonna take some time. I don't think we're doing the math like it takes a

00:29:52 ◼   ► long time for shows to be made so like they're starting to do production on the

00:30:01 ◼   ► Expanse, which is a show that I like,

00:30:02 ◼   ► and I follow their production office Twitter account.

00:30:05 ◼   ► They're starting to do production on that show.

00:30:07 ◼   ► That will debut in January of next year.

00:30:10 ◼   ► So it's six months to make a 13-episode cable series.

00:30:14 ◼   ► And that's after they've already started the writing.

00:30:17 ◼   ► And in that cast, they've got an existing cast,

00:30:19 ◼   ► so they don't have to do a lot of casting.

00:30:21 ◼   ► So you back it up from there, and then you've

00:30:24 ◼   ► got to write the show and get the green light for it.

00:30:27 ◼   ► And then before that, you've got to sign--

00:30:29 ◼   ► make the deal with the people who

00:30:31 ◼   ► gonna make the show. It's a long process. So I would imagine that there'll be some

00:30:35 ◼   ► really big announcements this fall about deals being signed with creators, maybe

00:30:39 ◼   ► even from script to series, like no pilots, just "we like your idea, we like

00:30:45 ◼   ► your script, go make it, here's here's money, go make 10 episodes or 8 episodes

00:30:50 ◼   ► or whatever." Even so, I doubt we'd see anything before fall of 2018. You know

00:30:56 ◼   ► what you were saying about how it might be enticing to them to go to somewhere

00:30:59 ◼   ► where it's an outlet, right, where they can actually have their shows on their company

00:31:04 ◼   ► service. It might be even more enticing when that company has basically infinite money

00:31:09 ◼   ► for you to get to get it right. You know?

00:31:13 ◼   ► Yeah.

00:31:14 ◼   ► Like, Apple are probably going to be able to throw more money at this than Sony could,

00:31:18 ◼   ► or like anybody else.

00:31:19 ◼   ► Oh, sure.

00:31:20 ◼   ► Because if they want to do this, they want to get it right. And the way you get it right

00:31:23 ◼   ► is to have all the money, and they have all the money that they can spend.

00:31:26 ◼   ► Right, like Amazon and Netflix will both spend several billion dollars on content this year.

00:31:32 ◼   ► Like I think it's six billion for Netflix and four billion for Amazon or something like

00:31:36 ◼   ► that. In that range though, of many billions.

00:31:39 ◼   ► But they've already got the money coming in, right? So they're doing it now to spending

00:31:43 ◼   ► billions and the money's coming in.

00:31:44 ◼   ► Right, but this is how it starts, right? You start by spending money on creating content

00:31:48 ◼   ► and you kind of have to bootstrap it. I think ultimately Apple doesn't necessarily want

00:31:52 ◼   ► to be Netflix, I think maybe they want to be HBO. I think they want to have, ultimately

00:31:57 ◼   ► they want to have a stable of really good original programming that people want to subscribe

00:32:01 ◼   ► to. And maybe they'll commission some movies and they'll go to Sundance and buy some feature

00:32:06 ◼   ► films and put them on there and they'll make some film deals like Netflix is making some

00:32:10 ◼   ► film deals and create a service. But given Apple's brand, I think it's more likely that

00:32:15 ◼   ► they want to see themselves as a premium, high quality content brand where really good

00:32:21 ◼   ► stuff that people like, not stuff that's high quality but nobody watches. They want crowd-pleasing

00:32:25 ◼   ► stuff too, but of a perceived high quality. So I think less likely that they'll do, what

00:32:31 ◼   ► we said on TV Talk Machine was Fuller House, which Netflix is doing. I think they, you

00:32:36 ◼   ► know, Netflix wants to be more like for everyone, and I imagine Apple doesn't want to do that.

00:32:40 ◼   ► I think Apple would much rather be seen as a prestige, high quality thing, like HBO,

00:32:47 ◼   ► which is successful at that. So something like that, I think, is what Apple probably

00:32:50 ◼   ► wants to do.

00:32:51 ◼   ► have a television show out right now called Planet of the Apps, which we've not spent

00:32:54 ◼   ► any time talking about on this show.

00:32:56 ◼   ► That's true.

00:32:57 ◼   ► But I will provide some follow-out to Connected, where on last week's show we reviewed it.

00:33:02 ◼   ► So if you want to go and find out my and Steven's thoughts on Planet of the Apps, you can go

00:33:08 ◼   ► there.

00:33:09 ◼   ► I gotta be honest, I watched the first, like, four minutes of episode two, which was the

00:33:15 ◼   ► father and daughter coming down the escalator and explaining their app that shows things

00:33:21 ◼   ► on your backpack of your kids backpack.

00:33:25 ◼   ► And I just couldn't go on.

00:33:27 ◼   ► One of these days I'm going to have to force myself to watch a whole episode of it.

00:33:30 ◼   ► That genre does not work for me.

00:33:33 ◼   ► I stopped watching reality TV basically a long time ago, and the stuff that I did watch

00:33:39 ◼   ► was not stuff like this.

00:33:40 ◼   ► I've seen one episode of Shark Tank.

00:33:44 ◼   ► It does not appeal to me.

00:33:45 ◼   ► It appeals to other people.

00:33:47 ◼   ► I suppose I will have to force myself to watch an episode at some point.

00:33:50 ◼   ► But it's fine. The Incomparable has a whole show about reality TV that Maudy Ashley and

00:33:55 ◼   ► Rias Haldu called the villain edit. A little plug for that. They love that reality TV.

00:34:00 ◼   ► I think it's great. It's just not for me. I prioritized in my life what TV I wanted

00:34:05 ◼   ► to watch and reality TV fell out of it. So I'm looking forward to listening to your

00:34:10 ◼   ► connected review of it. Maybe then I won't have to watch it.

00:34:12 ◼   ► Yeah, listen to that and then once you hear what we say, you will make your mind up on

00:34:19 ◼   ► but whether this is a show for you or not I think.

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00:35:50 ◼   ► both new iPads so the 10.5 inch and the 12.9 and I want to break them down

00:35:57 ◼   ► kind of section by section and talk about them and I think the thing that is

00:36:02 ◼   ► worth talking about when you're thinking of both of these iPads not just the 10.5

00:36:06 ◼   ► which is arguably the newer because it features a revised form factor but what

00:36:12 ◼   ► what

00:36:28 ◼   ► are focusing on is the 120Hz display. Now this is one of those things that I think is

00:36:36 ◼   ► very difficult to explain because it's something you have to see. With retina it was easy to

00:36:45 ◼   ► explain because it was everything is crisper, right? Just imagine everything being crisper

00:36:51 ◼   ► or it looks like a sheet of paper, that kind of thing. These are things you can explain.

00:36:55 ◼   ► The problem with the 120Hz is it's, I think it's more tricky to explain it because what

00:37:02 ◼   ► it looks like is something that's not real and that's harder to explain because there's,

00:37:07 ◼   ► I don't really know if there's anything you can compare it to in real life because nothing

00:37:11 ◼   ► is like that in real life. There aren't real life apps that fly around, right? Like this

00:37:16 ◼   ► isn't a thing that you can say, oh, it's just like the app window that we have outside of

00:37:20 ◼   ► our homes. Like the thing that is closest to me that I think is, you know when you see

00:37:25 ◼   ► see a TV ad or Apple do this in their ads, when you're watching somebody use a device

00:37:29 ◼   ► but they're not actually using it, right, they're pretending to use it, and there is

00:37:34 ◼   ► a computer animation going on which is green screened into the device, that's what it

00:37:38 ◼   ► looks like. So if you've ever seen an app on a, or an iOS device or any type of device

00:37:45 ◼   ► on a TV, on an ad, and you're like, that looks too smooth, it looks weird, it doesn't

00:37:50 ◼   ► outright. That is what the 120Hz display looks like. It is not right.

00:37:56 ◼   ► This is actually the same way that I described Retina to people. There used to be lots of

00:38:02 ◼   ► TV ads. Google did this where they had ads where they would show you what was going on

00:38:08 ◼   ► in a Google search or whatever, music's playing, they do a whole ad, and you notice

00:38:13 ◼   ► that everything is perfect type, like perfectly smooth, no dots, and you realize, "Oh, this

00:38:19 ◼   ► what the internet would look like, this is what a computer would look like if it actually

00:38:22 ◼   ► had like a print resolution screen, which nobody had at the time. And you could tell,

00:38:26 ◼   ► like, this is fake, but beautiful, but fake, because nobody actually has a screen like

00:38:31 ◼   ► this. And then the Retina screen came out and you're like, "Oh, yeah, look, it's that

00:38:35 ◼   ► thing from the TV." It's a little bit like that. It's, it's, um, yeah, I, I am not one

00:38:41 ◼   ► of the, I was listening to ATP last week and Marco was saying about how it's incredible,

00:38:46 ◼   ► It's incredible.

00:38:47 ◼   ► And he's right, it's really good.

00:38:49 ◼   ► I would back off a little bit and say I don't think it's as impressive as Retina is in terms

00:38:55 ◼   ► of being an upgrade.

00:38:57 ◼   ► I don't think I necessarily believe that if you use a screen like this and you go back

00:39:03 ◼   ► to another screen that you're ruined necessarily.

00:39:08 ◼   ► But I would say that the people who tell you that it's not a big deal and that if you weren't

00:39:14 ◼   ► looking for it you wouldn't notice it are wrong. That it's noticeable. The first moment

00:39:21 ◼   ► I picked up one of these devices at the Apple event at WWDC, I immediately thought, "Oh

00:39:28 ◼   ► my god, what is going on here?" And I wasn't even thinking about ProMotion in general,

00:39:34 ◼   ► just how smooth everything was. And that was the gut feeling was, "Look how smooth everything

00:39:38 ◼   ► Look how smooth scrolling is, bringing up multitasking, all of it just feels smooth.

00:39:44 ◼   ► And I think that's the power of this, it's not, like, the P3 color gamut stuff and the

00:39:50 ◼   ► brighter colors, you get that feeling of like, "Whoa, look at the bright color!"

00:39:54 ◼   ► And I had a moment like that this week, too, by the way, where I was looking at somebody's

00:39:59 ◼   ► Instagram stream and there was a picture and I thought to myself, not thinking about the

00:40:03 ◼   ► color gamut or anything or the fact that I was on a new iPad, I saw it and I thought,

00:40:07 ◼   ► I thought, "Oh, these colors are really bright.

00:40:09 ◼   ► Oh, you know, this is that, this is the screen

00:40:11 ◼   ► that's doing that."

00:40:12 ◼   ► But this feels like, this is just a thing

00:40:15 ◼   ► that's kind of holistic that with the retina screen

00:40:17 ◼   ► and the 120 Hertz, what you get is the whole experience

00:40:20 ◼   ► just feels smooth.

00:40:23 ◼   ► And that is a little bit intangible, I realize,

00:40:26 ◼   ► but whether you're scrolling or kicking off an animation,

00:40:31 ◼   ► you can feel it and it's quite, it's very,

00:40:33 ◼   ► it's just pleasant.

00:40:34 ◼   ► It's a really nice feeling.

00:40:36 ◼   ► There is a spectrum of where people fall on to how close.

00:40:41 ◼   ► So if you take True Tone and Retina as your points,

00:40:45 ◼   ► so how much of a difference True Tone makes

00:40:47 ◼   ► and how much of a difference Retina makes,

00:40:49 ◼   ► that is kind of like the spectrum here.

00:40:52 ◼   ► True Tone is really nice, but it doesn't break you.

00:40:54 ◼   ► Like it's just really nice to have that on a screen

00:40:57 ◼   ► and it's a really lovely enhancement,

00:40:59 ◼   ► but it doesn't make other screens worthless.

00:41:01 ◼   ► Retina does, right?

00:41:03 ◼   ► Like it breaks you.

00:41:05 ◼   ► You have a retina to screen,

00:41:06 ◼   ► you

00:41:19 ◼   ► like every other screen I don't want anymore,

00:41:21 ◼   ► but I'm very close.

00:41:23 ◼   ► That like if the next iPhone doesn't have this,

00:41:25 ◼   ► I'm gonna be really disappointed.

00:41:27 ◼   ► If this doesn't come to every computer,

00:41:30 ◼   ► like Retina did, if this doesn't come

00:41:32 ◼   ► to everything Apple makes, I would be very disappointed,

00:41:35 ◼   ► because I absolutely love this,

00:41:37 ◼   ► and when I use my iPhone now, I'm like,

00:41:40 ◼   ► what is going on, this is so janky.

00:41:43 ◼   ► - So this is what I would say is,

00:41:46 ◼   ► I feel like this feature gets rolled up into our perception of the speed of the product

00:41:54 ◼   ► and the smoothness of the product.

00:41:56 ◼   ► So when I go back to an older iPad, what I don't feel is "Ugh, look at that slow

00:42:03 ◼   ► frame rate, look at that choppy animation."

00:42:05 ◼   ► No, it just feels slower.

00:42:10 ◼   ► Everything feels slower.

00:42:11 ◼   ► Even on iOS 10 on these new iPads, everything feels incredibly new.

00:42:15 ◼   ► Even if it isn't actually any slower, like literally you move your finger and you go

00:42:21 ◼   ► from point A to point B and it's the same on both devices, that's not it.

00:42:26 ◼   ► It isn't actually slower.

00:42:28 ◼   ► It feels slower.

00:42:30 ◼   ► Why does it feel slower?

00:42:31 ◼   ► Because it's juddering through that lower frame rate as it does the animation of your

00:42:36 ◼   ► swipe.

00:42:37 ◼   ► And the juddering effect in your brain feels like, oh, it's struggling.

00:42:42 ◼   ► It's struggling to keep up.

00:42:43 ◼   ► we've seen lots of devices when they're slow,

00:42:46 ◼   ► when they're struggling, they drop frames basically, right?

00:42:49 ◼   ► And so our brains, I feel like as computer users,

00:42:52 ◼   ► especially technology users have been calibrated to be like,

00:42:54 ◼   ► oh, it's struggling, it's not,

00:42:56 ◼   ► the illusion is breaking here.

00:42:58 ◼   ► And once you've seen this new illusion,

00:43:01 ◼   ► the old illusion is more obvious that it's there.

00:43:04 ◼   ► So I would not, I mean, I'm trying to put this specifically

00:43:09 ◼   ► that like, I don't think this is one of those things

00:43:11 ◼   ► that people are gonna single out and be like,

00:43:13 ◼   ► "Oh, the frame rate."

00:43:14 ◼   ► I think it's more like it works holistically.

00:43:17 ◼   ► It's part of this, you know, you've got powerful hardware,

00:43:20 ◼   ► it's drawing the screen fast, the animations are smooth.

00:43:22 ◼   ► Everything kind of works together

00:43:24 ◼   ► to just make it feel smooth.

00:43:26 ◼   ► And on the older hardware, it doesn't feel as smooth

00:43:29 ◼   ► and therefore it feels less nice and less fast,

00:43:33 ◼   ► even though it's not about the actual speed

00:43:36 ◼   ► of getting from point A to point B.

00:43:37 ◼   ► It's about the journey, Myke.

00:43:39 ◼   ► It's about the journey from point A to point B

00:43:41 ◼   ► and how smooth it is.

00:43:44 ◼   ► The overall display of the 12.9 now is just, it's the best screen I've ever used.

00:43:52 ◼   ► Because now the 12.9 gets True Tone and the P3 wide collar along with the 120Hz stuff,

00:43:59 ◼   ► the ProMotion, and like it is just this glorious screen.

00:44:04 ◼   ► Because it's the biggest, right?

00:44:05 ◼   ► It's this huge screen when compared to where you're using it, right?

00:44:10 ◼   ► 'cause you use it right in front of your face.

00:44:12 ◼   ► So it is this massive screen with these beautiful colors.

00:44:16 ◼   ► Like I remember saying, when I got the smaller,

00:44:19 ◼   ► when I got the 9.7 inch iPad Pro a year ago,

00:44:22 ◼   ► looking at my home screen was glorious

00:44:27 ◼   ► because the colors of the app icons,

00:44:31 ◼   ► like they never looked like that before.

00:44:32 ◼   ► Like that was honestly one of the places

00:44:34 ◼   ► I noticed it the most was looking at my home screen

00:44:36 ◼   ► because it's a screen that I see so often,

00:44:39 ◼   ► but it looked different again because it was more vibrant than before.

00:44:42 ◼   ► And I feel the same when looking at my 12.9 inch iPad. I'm like, Oh wow.

00:44:46 ◼   ► Because that's the iPad that I use the most.

00:44:49 ◼   ► And so I get the joy whenever I was using the smaller iPad when I would travel.

00:44:53 ◼   ► But the 12.9 now I get to see it every day and it's just,

00:44:57 ◼   ► it's fantastic.

00:44:59 ◼   ► Like this screen with true tone and the 120 hours stuff and the white color

00:45:04 ◼   ► stuff and like, Oh, I love it. Jason.

00:45:07 ◼   ► Both screens are brighter now as well, so you can see them better outside.

00:45:11 ◼   ► These displays on both of these iPads, I mean, it's no joke that Apple say these are the

00:45:17 ◼   ► best they ever make, and usually I don't know if I can tell that, right?

00:45:21 ◼   ► Like, "This is the best we've ever made!"

00:45:22 ◼   ► I'm like, "Okay."

00:45:23 ◼   ► Right?

00:45:24 ◼   ► Like, it looks really nice, but these, I can hold them and I'm like, "Yeah, they're right,"

00:45:28 ◼   ► because I've never seen computer displays like these before.

00:45:31 ◼   ► - You mentioned the brighter screen, there's also on the 12-inch, I should mention, I wrote

00:45:36 ◼   ► 12.9 inch iPad Pro since I use it all the time and nobody seemed to write this article

00:45:42 ◼   ► because all the reviews were about the 10.5 inch understandably because it's the newer

00:45:46 ◼   ► size.

00:45:47 ◼   ► Plus it was what Apple was giving out.

00:45:49 ◼   ► Yeah, although that's not, I asked for a 12.9 and a review unit and that's what I got.

00:45:55 ◼   ► For embargo I believe all they were doing was giving out the small one.

00:45:59 ◼   ► Maybe I don't, I can't say that for sure, maybe that's true.

00:46:04 ◼   ► I would assume that everybody who was getting an embargo would want the 10.5 because it's

00:46:08 ◼   ► a more mainstream product than the 12.9 and it's the new one in terms of the size. So

00:46:13 ◼   ► why would you not want that one? I asked for one, that one too. And then I changed my mind

00:46:18 ◼   ► when I saw all the reviews were the 10.5. I was like, let's, let's go the other way.

00:46:21 ◼   ► So I wrote the story about the 12.9. I will write more about this in the weeks to come.

00:46:26 ◼   ► But my first story out of the gate about this was what's different with the 12.9 because

00:46:31 ◼   ► are a bunch of differences. And the brightness and the anti-glare on the 12.9 are way up

00:46:40 ◼   ► from the old 12.9, because remember, sort of, the 12.9 first edition came out, and then

00:46:46 ◼   ► the 9.7 iPad Pro came out, and it was better and brighter and had the anti-glare stuff

00:46:51 ◼   ► on it, and the true tone, and the P3 color gamut, right? So this is like a double step

00:46:57 ◼   ► for the 12.9 display. And yeah, can you work on it in sunlight outside because it's so

00:47:04 ◼   ► much brighter and because it's got the anti-glare coating? I say you can, which is a big step

00:47:11 ◼   ► because it used to be that you really couldn't. Like, I cranked up the brightness all the

00:47:15 ◼   ► way and I was in a text editor and I could read it and I could write on it in direct

00:47:20 ◼   ► sunlight. I will say, all your fingerprints light up when you're in direct sunlight, so

00:47:25 ◼   ► So bring a rag to wipe down your iPad screen,

00:47:29 ◼   ► because when you're in direct sunlight,

00:47:30 ◼   ► your fingerprint, your finger oil is everywhere.

00:47:34 ◼   ► But you can do it because that display

00:47:35 ◼   ► is so much brighter than it used to be.

00:47:37 ◼   ► - So part of the reason that this thing feels so smooth

00:47:42 ◼   ► is probably also because of the A10X,

00:47:45 ◼   ► which is an incredibly powerful new processor.

00:47:47 ◼   ► It has three cores, 33% faster in single core,

00:47:51 ◼   ► 89% faster in multi-core than the chip it was replacing,

00:47:55 ◼   ► I think it was the A9X. Um, the real well benefit of this, it doesn't necessarily come

00:48:01 ◼   ► now, like some of these benefits come later, um, but there will be applications that you

00:48:05 ◼   ► use that will be able to do things quicker.

00:48:08 ◼   ► Yeah, there are some, um, there are not a lot of them right now, but there are some,

00:48:13 ◼   ► um, like Affinity Photo, which just got released and Apple demoed on stage, is like Photoshop,

00:48:19 ◼   ► basically, and they've got a bunch of things that they're doing that there's some stuff

00:48:22 ◼   ► they can do real time and there are things that if you've got a filter that you want

00:48:26 ◼   ► to do that you know like any other computer it will do it faster but I feel like yeah

00:48:30 ◼   ► for most use what this increased speed is really providing is more I tried to struggle

00:48:39 ◼   ► to describe this in the article if you imagine like there's the base level of performance

00:48:43 ◼   ► that people on an iPad Pro have today right and it's plenty it's plenty so what's happening

00:48:49 ◼   ► is behind there, imagine sort of like behind what you're doing now, there's some room.

00:48:55 ◼   ► So if you push it a little bit more, there's room, because you're not taxing that system.

00:48:59 ◼   ► I feel like what this new model does is expand the room that's behind a lot of the current

00:49:06 ◼   ► performance stuff, and that's the best way I can come to describe it, because really,

00:49:12 ◼   ► it's not going to make as big a difference until you've got software that's really pushing

00:49:16 ◼   ► and most iPad software doesn't really push it in that way, but we're seeing

00:49:20 ◼   ► more of it all the time. I was exporting audio from Ferrite on the iPad with a

00:49:26 ◼   ► plug-in which I bought and put in a compressor plug-in and I thought to

00:49:32 ◼   ► myself this is one of those examples of where the faster iPad is gonna do this

00:49:38 ◼   ► maybe twice as fast or almost as my older 12.9 inch and that's just look oh

00:49:44 ◼   ► "Oh look, I hit a processor constraint."

00:49:46 ◼   ► It doesn't happen all the time on the iPad

00:49:48 ◼   ► like it does on the Mac, but it's going to, increasingly.

00:49:50 ◼   ► And so this, it's a big jump.

00:49:53 ◼   ► - In regards to new hardware, kind of new hardware design,

00:49:56 ◼   ► obviously the 12.9, it's unchanged.

00:49:58 ◼   ► It's exactly the same, right?

00:50:00 ◼   ► I don't think there's any change at all

00:50:01 ◼   ► except for the antenna bands.

00:50:03 ◼   ► - No, the microphones are in a different place

00:50:06 ◼   ► and the camera is slightly bigger,

00:50:08 ◼   ► although the back shell that I've got still fits it.

00:50:12 ◼   ► and there's a flash which didn't exist on the 12.9 before.

00:50:16 ◼   ► So those are the hardware differences really

00:50:18 ◼   ► is that the antenna lines are less noticeable

00:50:22 ◼   ► and there's the flash and the microphones are relocated.

00:50:26 ◼   ► So if you've got one of those silicone back cases

00:50:28 ◼   ► for your 12.9 inch iPad Pro and you move it to the new model

00:50:31 ◼   ► and you try to shoot video,

00:50:32 ◼   ► your microphone will be covered by the case.

00:50:36 ◼   ► It's a very esoteric thing, but it'll fit.

00:50:39 ◼   ► Otherwise it's exactly the same.

00:50:41 ◼   ► But the new hardware, really, the big hardware changes are in the 10.5 because the case got

00:50:47 ◼   ► bigger, kept the same weight, which is, I'm really pleased they did that, but it got a

00:50:52 ◼   ► bigger screen.

00:50:53 ◼   ► Now, what does this bigger screen practically bring to the table?

00:50:57 ◼   ► So, software doesn't take advantage of it in any real meaningful way.

00:51:03 ◼   ► There isn't a, the larger screen thing that doesn't, didn't pan out the way we hoped,

00:51:08 ◼   ► as we've spoken about, right?

00:51:10 ◼   ► like the applications that you see on the screen,

00:51:12 ◼   ► they're partway between iPhone and iPad,

00:51:15 ◼   ► they kind of sit in the middle of it there.

00:51:16 ◼   ► They're not the full iPad app in portrait

00:51:19 ◼   ► that you get on the 12.9

00:51:22 ◼   ► when you put them into split screen mode.

00:51:24 ◼   ► What I guess, one of the big things

00:51:26 ◼   ► that is the reason they did this I expect

00:51:29 ◼   ► is that it's a differentiator from what is now iPad,

00:51:32 ◼   ► the 9.7 inch, 'cause the only one that they do.

00:51:35 ◼   ► I think surprisingly for Tim Cook's Apple,

00:51:38 ◼   ► They do not sell the 9.7 inch iPad Pro.

00:51:41 ◼   ► You can't buy it.

00:51:43 ◼   ► So now, if you go into an Apple store,

00:51:44 ◼   ► you can look at three iPads on a table

00:51:46 ◼   ► and you can see distinctly which one is which.

00:51:49 ◼   ► There aren't two 9.7 inch iPads that look exactly the same.

00:51:54 ◼   ► There is a 9.7, a 10.5, and a 12.9.

00:51:56 ◼   ► You can stack them up and you can see how they're different.

00:52:00 ◼   ► I like the larger screen because it's a larger screen, right?

00:52:03 ◼   ► And I like the way the iPad looks.

00:52:04 ◼   ► I like the thin bezels.

00:52:05 ◼   ► I think it looks really great.

00:52:07 ◼   ► I did wish for more, but I'm happy with what I got as well.

00:52:11 ◼   ► Because it doesn't feel bigger.

00:52:12 ◼   ► It's bigger, but it never feels like it.

00:52:14 ◼   ► - No, it doesn't feel bigger, it doesn't feel heavier.

00:52:17 ◼   ► It still feels like that smaller iPad

00:52:20 ◼   ► for better and for worse, right?

00:52:22 ◼   ► As a 12.9 inch fan, I look at it and I think,

00:52:26 ◼   ► you know, it's the 9.7 grown a little bit.

00:52:29 ◼   ► It's not like the 12.9 packed into a smaller case,

00:52:33 ◼   ► which was kind of what I was hoping for, but it's fine.

00:52:37 ◼   ► I'm kind of resigned now to the fact that it's not for me.

00:52:40 ◼   ► Like the 12.9 is the one that I still like

00:52:43 ◼   ► and I'm not gonna switch to the 10.5.

00:52:46 ◼   ► It's just not gonna happen because I like the bigger screen.

00:52:49 ◼   ► The bigger screen has a lot of value to me.

00:52:51 ◼   ► I do wonder if app developers of pro-leaning apps

00:52:56 ◼   ► on the iPad may tweak their settings.

00:53:04 ◼   ► I don't know the details of how this is actually set up in the OS with the 10.5, but I do wonder

00:53:10 ◼   ► if they might try to put some more information on screen when you're in a 10.5 split screen.

00:53:18 ◼   ► Right now, by default, using the old sort of size classes for apps, the old breakpoints

00:53:25 ◼   ► for how an app gets laid out, this is following the same rules as the 9.8, right?

00:53:31 ◼   ► over 9.7. It's sort of two phone app layouts when you've got it in side by side. And I

00:53:38 ◼   ► wonder, I don't know this, so developers can tell us, but my understanding from a couple

00:53:44 ◼   ► of years ago is that there are various sort of size families and there are breakpoints

00:53:49 ◼   ► and it's a little bit like when I build a website and I've got breakpoints for different

00:53:56 ◼   ► browser widths that the layouts change at certain breakpoints. I don't know if they

00:54:01 ◼   ► can, I would assume they can target this particular size of split-screen 10.5 and

00:54:09 ◼   ► it would be nice if they could because they could maybe put some more stuff on

00:54:13 ◼   ► it but you know it's not that big a screen so there's only so much stuff you

00:54:17 ◼   ► can put on it and you know it's not as nice experience to have split-screen apps

00:54:22 ◼   ► in the 10.5 screen as it is on the 12.9 that's just the bottom line that's just

00:54:25 ◼   ► how it is but you get a much lighter thinner smaller device in exchange.

00:54:32 ◼   ► You made reference to the cameras the cameras are different now hold the the current iPhone

00:54:37 ◼   ► cameras I believe 12 megapixels on the back with support for 4k video and an LED flash

00:54:42 ◼   ► is the first time a flash has been on an iPad and there is a 7 megapixel front facing camera

00:54:48 ◼   ► as well but of course it brings with it a camera bump on the back because I guess there

00:54:53 ◼   ► is

00:55:05 ◼   ► And there is also the ability in the larger iPad now, two things that didn't get before,

00:55:11 ◼   ► to have the Apple SIM. Apple SIM is great if you're using cell. Apple SIM is awesome

00:55:15 ◼   ► because you can just choose from providers no matter where you are in the world.

00:55:18 ◼   ► I love the Apple SIM on my iPad. And you can, I didn't know this, you can trigger a high telephone,

00:55:25 ◼   ► which is the wake word for Apple's digital assistant. It's not actually a high telephone,

00:55:30 ◼   ► we just won't say what the real one is because it will set off everybody's devices.

00:55:33 ◼   ► You can now do that when your large iPad is not plugged in.

00:55:37 ◼   ► I didn't know that was a thing, turns out.

00:55:41 ◼   ► - Yeah, yeah, that's a little odd thing

00:55:44 ◼   ► that the 9.7 could do that when it was plugged in,

00:55:47 ◼   ► or when it was unplugged, and the 12.9,

00:55:49 ◼   ► for whatever reason, couldn't, so now it can.

00:55:51 ◼   ► - So like when we had the very great iPad Mini,

00:55:56 ◼   ► which I think was the iPad Mini 2,

00:55:59 ◼   ► which was the iPad Mini's high point,

00:56:01 ◼   ► What made it so great was that Apple removed all of the reason that you would choose one

00:56:08 ◼   ► iPad over another except for the size.

00:56:10 ◼   ► Right, so the internals of both the regular iPad and the iPad mini are exactly the same

00:56:15 ◼   ► as they are here with the 10.5 and the 12.9 inch iPad Pro.

00:56:20 ◼   ► Everything is the same inside of them.

00:56:22 ◼   ► The only differentiator now is which screen size do I want?

00:56:26 ◼   ► Do you think this is a good thing or a bad thing?

00:56:28 ◼   ► I think it's great.

00:56:30 ◼   ► Love it. Think it's great. Confusion is not good.

00:56:34 ◼   ► The other two models were obviously built separately on different tracks.

00:56:39 ◼   ► It's very strange. In fact, I think the speculation at the time was that the 12.9

00:56:45 ◼   ► was built as an iPad Pro and the 9.7 was built as an iPad Air 3 basically.

00:56:52 ◼   ► And at some point they decided no, no, this is an iPad Pro 2.

00:56:57 ◼   ► And they're not the same and it was really weird

00:57:00 ◼   ► and I always use the millionaire question,

00:57:03 ◼   ► which is if a millionaire walks into an Apple store

00:57:05 ◼   ► and says, give me your finest iPad,

00:57:07 ◼   ► the answer is, we don't know which one you want

00:57:10 ◼   ► because they're both differently good.

00:57:12 ◼   ► And now that millionaire walks into the Apple store

00:57:15 ◼   ► and says, give me your finest iPad.

00:57:16 ◼   ► And they say, which size?

00:57:18 ◼   ► Because otherwise they are identical.

00:57:22 ◼   ► And that's, I think that's great.

00:57:25 ◼   ► So I guess this is hardware and the physical things,

00:57:29 ◼   ► but the other difference is software, right?

00:57:31 ◼   ► And so that is one of the other things that goes into this,

00:57:34 ◼   ► is that there is differences in software.

00:57:35 ◼   ► And we're gonna come back to that in a moment, actually.

00:57:38 ◼   ► I did just wanna say at this juncture,

00:57:40 ◼   ► before we take a break,

00:57:42 ◼   ► that these iPads are just the best computers I've ever used.

00:57:45 ◼   ► I love them so much.

00:57:46 ◼   ► I think they're fantastic.

00:57:48 ◼   ► I'm so, so happy.

00:57:50 ◼   ► And I'm using 10 on these.

00:57:52 ◼   ► I did put iOS 11 on both of them

00:57:54 ◼   ► and had to restore both of them.

00:57:57 ◼   ► Because at different points over the space of 36 hours,

00:58:01 ◼   ► I got absolutely crippling home screen refreshes, right?

00:58:07 ◼   ► Springboard crashes.

00:58:08 ◼   ► And the iPads wouldn't come on anymore.

00:58:10 ◼   ► They would not boot further than the Apple logo.

00:58:15 ◼   ► So don't put iOS 11 beta 1 on your devices right now,

00:58:19 ◼   ► which is exactly what we were talking about last week.

00:58:22 ◼   ► and it's because I've had to restore both of these iPads,

00:58:25 ◼   ► which is fine.

00:58:26 ◼   ► I got to go through the restore thing.

00:58:28 ◼   ► - I share your enthusiasm about these devices,

00:58:32 ◼   ► but when, yeah, when iOS 11 is on them and working well,

00:58:36 ◼   ► that's the stuff.

00:58:38 ◼   ► - I'm so excited. - That's when it's really--

00:58:39 ◼   ► - I don't think I've ever been more excited

00:58:41 ◼   ► for an iOS release.

00:58:42 ◼   ► I'm just like, "Just give it to me now, like I need it."

00:58:45 ◼   ► Oh, I'm so excited.

00:58:46 ◼   ► - I was pretty excited about iOS 9,

00:58:48 ◼   ► just because adding multitasking at all

00:58:51 ◼   ► with such a huge deal, but this is huge.

00:58:55 ◼   ► - Here's the difference, right?

00:58:56 ◼   ► Then it was like, "Oh, this is exciting.

00:58:57 ◼   ► "What could it give us?"

00:58:59 ◼   ► But now we are like heavy iPad users, right?

00:59:02 ◼   ► - Yeah, it's already transformed us,

00:59:03 ◼   ► and now they're giving us more things, yep.

00:59:05 ◼   ► - So that's why I'm so excited for it.

00:59:07 ◼   ► All right, let's take a break.

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01:01:02 ◼   ► I get lots of questions.

01:01:03 ◼   ► We get lots of questions about what computers people should buy.

01:01:07 ◼   ► But in the last couple of weeks I have had an increasing amount of "Which iPad should

01:01:12 ◼   ► I buy?"

01:01:13 ◼   ► And I wanted to just spend a moment, Jason, giving a mini iPad buying guide for the upgrade

01:01:19 ◼   ► in Zappa.

01:01:21 ◼   ► I think this question comes down to one other question, right?

01:01:24 ◼   ► So the question you give me, I give one question back to you, and this is what should answer

01:01:28 ◼   ► it.

01:01:29 ◼   ► And it is, "What do you want to do with it?"

01:01:32 ◼   ► So these are what I believe the two iPads are suited for.

01:01:37 ◼   ► 10.5 inch, so the new iPad, the newest new.

01:01:41 ◼   ► I believe that the 10.5 inch is the iPad Pro that is best suited for consumption first.

01:01:48 ◼   ► So if you want to be reading or browsing or watching stuff, I think this is maybe the

01:01:54 ◼   ► best iPad all around for that with work attached, right?

01:01:59 ◼   ► So it's like both of these iPads do both of these things, but there is a leading use case.

01:02:05 ◼   ► And I think the leading use case for the 10.5 is for media and entertainment first with

01:02:11 ◼   ► light work, like maybe writing in a text editor because the keyboard is bigger now, or maybe

01:02:16 ◼   ► doing your email, maybe doing some spreadsheet stuff.

01:02:19 ◼   ► But I don't think that it is the best sized iPad for long periods of multitasking work

01:02:25 ◼   ► because you don't get the full app sizes, right? So you don't get these full apps.

01:02:29 ◼   ► So there are more compromises that you have to make. It's easier to travel with because

01:02:33 ◼   ► it's smaller and lighter, but I don't think you would really want to be, if you're intending

01:02:37 ◼   ► to start working all the time from your iPad, I don't think that this is the best one to

01:02:42 ◼   ► move to for that. Purely because you don't get the best of multitasking.

01:02:47 ◼   ► So in the inverse, the 12.9, I think that this is the iPad that is suited best for working

01:02:53 ◼   ► first. It has, you get the ability, so when we talk about these two apps, I'll say this

01:02:57 ◼   ► again, when you go into multitasking mode on a 12.9 inch iPad and you have two apps

01:03:01 ◼   ► side by side, what you see is effectively an iPad application in portrait mode. You

01:03:06 ◼   ► get two of those side by side, so if you turned your iPad around, that's what the apps would

01:03:10 ◼   ► look like. It's two iPad apps side by side, when you've got the iPad in landscape, you

01:03:14 ◼   ► see two portrait apps side by side. It is also a huge canvas if you're illustrating or

01:03:20 ◼   ► are doing design work, and you also get basically full sized keyboards, right? So you get full

01:03:26 ◼   ► sized keyboards you can attach to it, maybe in cases or the smart keyboard, or you get

01:03:31 ◼   ► a full sized on screen keyboard. Video looks great on it, right? Because it's a nice big

01:03:36 ◼   ► display, but it can be a little too large for, like, maybe a little bit unwieldy or

01:03:42 ◼   ► heavy for browsing Twitter or watching video, right? Because if you're holding it, or if

01:03:46 ◼   ► you got it on the couch, it's kind of a bit big. It's a bit big on airplanes, like sometimes

01:03:50 ◼   ► it doesn't really fit on the tray table very well, because it's a big thing, right? It's

01:03:54 ◼   ► like a 13 inch screen basically with this border around it. It's a very big device.

01:04:00 ◼   ► That also makes it heavy, especially when paired with a keyboard. Depending on the keyboard

01:04:05 ◼   ► you put on this, you're in laptop weight, right? So it's also tougher to travel with.

01:04:10 ◼   ► So my conclusion of this, and then I'll throw over to you, Jason, is that the 10.5 inch

01:04:14 ◼   ► iPad is the replacement for your current iPad if you want to step up what you are doing

01:04:21 ◼   ► on your iPad.

01:04:22 ◼   ► So if your current iPad, whatever you are doing on it, if you just want to take the

01:04:25 ◼   ► next step, it's great for that because it's great for reading stuff, it's great for writing,

01:04:31 ◼   ► it's great for getting some work done like email and it's great for browsing things like

01:04:34 ◼   ► Twitter and Facebook and Reddit and that kind of stuff.

01:04:36 ◼   ► It's a great iPad for that.

01:04:38 ◼   ► The 12.9 inch iPad is if you want to buy an iPad to replace your laptop.

01:04:42 ◼   ► That's the one that you want to get.

01:04:43 ◼   ► If you wanna replace everything you do on your laptop

01:04:45 ◼   ► with an iPad, you should get the 12.9

01:04:48 ◼   ► because that's the one where you can get

01:04:50 ◼   ► all your work done easily or easier than you can the 10.5.

01:04:55 ◼   ► What do you think, Jason?

01:04:56 ◼   ► - I think that's not a bad breakdown.

01:04:59 ◼   ► It's funny 'cause I was thinking this,

01:05:04 ◼   ► it sounds a little bit to me like,

01:05:06 ◼   ► should you get the 13 or the 15 inch MacBook Pro, right?

01:05:11 ◼   ► Like you could have that conversation.

01:05:14 ◼   ► And what is the conversation at that point?

01:05:16 ◼   ► One of them is a little more expensive

01:05:18 ◼   ► and gives you a bigger screen.

01:05:19 ◼   ► Which one do you want?

01:05:21 ◼   ► Which one do you prefer?

01:05:22 ◼   ► You wanna save some money and also have the smaller screen?

01:05:25 ◼   ► Or do you really want that extra screen?

01:05:26 ◼   ► Yes, there's some power,

01:05:27 ◼   ► there's some processor differences there too,

01:05:30 ◼   ► which this does not provide.

01:05:31 ◼   ► But it's a similar argument,

01:05:33 ◼   ► which is like, how are you gonna use it?

01:05:35 ◼   ► How much do you care about the added screen real estate?

01:05:38 ◼   ► Because there is a cost in terms of weight and size

01:05:41 ◼   ► doing it. I think, yeah, in terms of getting worked on the 10.5, I mean, I

01:05:47 ◼   ► think it also is about how much you work on it, especially if you're traveling.

01:05:54 ◼   ► Look, you can be a dedicated road warrior with a 10.5 inch iPad Pro,

01:06:02 ◼   ► because you could be with a 9.7. You will, everything will be a little bit

01:06:06 ◼   ► cramped. The keyboard is a little bit smaller on the 9.7, right? But the 10.5, they've made it

01:06:12 ◼   ► that it fits within the definition of a full-sized keyboard. Plus the 10.5, at least in iOS 11,

01:06:20 ◼   ► will get that cool swipey keyboard where you can access punctuation by swiping down on the keys.

01:06:24 ◼   ► Sure, right, when you're using the software keyboard. And then the smart keyboard that

01:06:29 ◼   ► you can get is, the keys are a little bit bigger so they can call it a full-sized keyboard. Turns

01:06:34 ◼   ► out there as a definition for what a full-size keyboard is, and it's a certain amount with

01:06:39 ◼   ► a range of like a millimeter, and they're in the range, it's a little on the small side,

01:06:43 ◼   ► but it's in the range of being called a full-size keyboard, which is why they call it that now.

01:06:47 ◼   ► I will say, I did notice immediately that the keyboard was bigger just by using it.

01:06:51 ◼   ► Like I could feel it.

01:06:52 ◼   ► Yeah.

01:06:53 ◼   ► I don't know if everyone can, but I really could feel it.

01:06:55 ◼   ► Yeah, and they've been aggressive with all the edge keys being a little narrower, but

01:06:59 ◼   ► gets those main keys to be the the QWERTY keys are full-sized. So I guess

01:07:06 ◼   ► what I'm saying is as an 11-inch MacBook Air user from way back, don't let

01:07:13 ◼   ► anybody tell you that that device is too small to get work done. I've edited many

01:07:17 ◼   ► many podcasts in Logic on an 11-inch Mac screen, right? And people would say,

01:07:23 ◼   ► "Well, it's impossible. You just can't." It's like, "Well, I did. I don't think I would

01:07:26 ◼   ► wanted to edit video on it, right? That would have been hard, but for podcasts I

01:07:32 ◼   ► could do it. So what I'm saying is like the 10.5 can be used for all the

01:07:37 ◼   ► same things as the 12.9 can. It's just going to be a little more cramped, which is why

01:07:41 ◼   ► I think your advice is pretty practical. Like if you are prioritizing the,

01:07:48 ◼   ► like you said, the consumption stuff and just sort of like some light work and

01:07:52 ◼   ► not a lot of multitasking and then you know that sometimes you're going to be in a situation

01:07:57 ◼   ► whether you're traveling or even when you're at home where you are going to need to do

01:08:01 ◼   ► some multitasking and do some more heavy work it will do it.

01:08:05 ◼   ► It is entirely capable of doing it.

01:08:07 ◼   ► It might be a little cramped but you could totally do it and you what you get is that

01:08:11 ◼   ► lightness and the thinness out of it.

01:08:13 ◼   ► But I do agree like for me I love the bigger screen.

01:08:21 ◼   ► I do actually love it for reading Twitter and Slack and things like that.

01:08:25 ◼   ► I love it for reading comics, although the 10.5 is much better at reading comics than

01:08:29 ◼   ► the 9.7, it's still not as good as the 12.9.

01:08:32 ◼   ► And so for me, I'd rather have all of that power there for when I need to do multitasking

01:08:38 ◼   ► work and all of that, but I still, 90% of the time I use it, I'm using it just as a,

01:08:43 ◼   ► in that sort of more consumption mode, and I'm very happy with it.

01:08:46 ◼   ► So either of these can be either.

01:08:48 ◼   ► It ends up being about what you want to spend, how much weight you want to carry, and how

01:08:52 ◼   ► much the extra pixels mean to you.

01:08:54 ◼   ► Because they all do the same things.

01:08:57 ◼   ► It's just, you know, for me I look at it and think I'm willing to spend the money to have

01:09:02 ◼   ► that bigger screen and I don't mind that it's bulkier and heavier because it's just so nice.

01:09:08 ◼   ► And that's funny coming from somebody who used an 11-inch MacBook Air, but that's where

01:09:12 ◼   ► I am now.

01:09:13 ◼   ► Well yeah, I mean the 11" MacBook Air, right, it had a lot of convenience to it, but the

01:09:19 ◼   ► screen was smaller than it could have been.

01:09:21 ◼   ► Like if you look at the 11" MacBook Air and the MacBook, right, the MacBook screen is

01:09:25 ◼   ► bigger and it's also smaller, right?

01:09:28 ◼   ► That was the screen size they could fit in a product of that size at the time, I guess.

01:09:33 ◼   ► Yeah, I agree.

01:09:34 ◼   ► Like, I have to say, both of these things can do both of these, both of these devices

01:09:38 ◼   ► can do all of these things, I think there is just a way that they skew and I think one

01:09:45 ◼   ► skews more towards work than the other. I will say what we haven't thrown in here, which

01:09:49 ◼   ► it should, if you plan to do absolutely no work on your iPad, you should probably get

01:09:55 ◼   ► the $329 iPad. If all you want to do is just read Twitter and watch a movie, like get that

01:10:02 ◼   ► one. I mean I will say that the screens are so good that if you have the money

01:10:08 ◼   ► and the desire maybe you should get the 10.5 but like if that doesn't bother you

01:10:12 ◼   ► then you should get the regular one. I agree and I'll also say sometimes I hear

01:10:16 ◼   ► people they get confused about the smart cover and they think oh well but what if

01:10:21 ◼   ► I want to have a keyboard it's like all Bluetooth keyboards work with iPads so

01:10:25 ◼   ► you can buy that you can buy that cheap you know 5th generation iPad and pair

01:10:30 ◼   ► it with a Bluetooth keyboard and go to town. So that's not enough of a reason.

01:10:37 ◼   ► I agree that Apple has done a good job of splitting this iPad line in two and

01:10:41 ◼   ► if all you're doing is really light stuff and browsing Twitter and

01:10:48 ◼   ► doing email and stuff like that you don't even need the iPad Pro.

01:10:51 ◼   ► Have you used any accessories with your iPads?

01:10:54 ◼   ► A few. I used the apple leather sleeve thing, which is interesting. It's nice.

01:11:06 ◼   ► It feels like I'm an art student. I think that's actually kind of what it's designed for.

01:11:11 ◼   ► It's like you've got a naked iPad, probably. It doesn't have to be. It can have a cover on it.

01:11:15 ◼   ► But a naked iPad in this sleeve with the apple pencil at the top, and you carry it around with you.

01:11:20 ◼   ► And it's like, "Oh, I'm here. I'm ready for art class." That's how it sort of feels like to me.

01:11:23 ◼   ► me. It's really nice. It is not cheap, but it is really nice. Nice leather, nice stitching.

01:11:28 ◼   ► It's a beautiful, enormous in this case because it's for the 12.9 sleeve, but it's nice.

01:11:35 ◼   ► I will say super quick on that, it's an interesting tidbit. It's actually designed to hold the

01:11:41 ◼   ► iPad with the smart keyboard attached to it. So, that is not what I was told by Apple and

01:11:48 ◼   ► I ask specifically. What they told me was it is designed to not be used with the case,

01:11:55 ◼   ► but it will fit with the case in it. However, your case will stretch a little bit and over

01:12:00 ◼   ► time it will create a little bit of a shape. Either will fit, but my understanding is that

01:12:06 ◼   ► if you put it in with the thicker case, then over time, like as leather does, it will expand

01:12:11 ◼   ► a little bit. It'll fit it just fine and you may see a little bit of a stretch mark on

01:12:15 ◼   ► it.

01:12:16 ◼   ► I've only seen and played with the one on the 10.5.

01:12:19 ◼   ► If you don't have a case on it,

01:12:20 ◼   ► it kind of flops about in there a little bit

01:12:22 ◼   ► in a way that I'm uncomfortable with.

01:12:23 ◼   ► So like, I think it's maybe nicer

01:12:26 ◼   ► if you do have the keyboard on it,

01:12:27 ◼   ► 'cause it has a bit of friction in there.

01:12:28 ◼   ► - Do what you have to do.

01:12:29 ◼   ► - But your mileage may vary, I guess.

01:12:32 ◼   ► - Yeah, I've been using it just completely caseless

01:12:36 ◼   ► and sliding it in the little thing

01:12:39 ◼   ► and it worked fine with me,

01:12:42 ◼   ► But it's not a, I'm not gonna be keeping it in there, right?

01:12:47 ◼   ► Like I got a smart cover and I got a new smart cover

01:12:52 ◼   ► 'cause one of the exciting things is

01:12:54 ◼   ► they now make a leather smart cover for the 12.9

01:12:57 ◼   ► and it means there's finally an Apple accessory

01:12:59 ◼   ► for the 12.9 that comes in colors

01:13:02 ◼   ► that are not gray and white.

01:13:04 ◼   ► So the leather smart cover is in brown or midnight blue

01:13:09 ◼   ► or I think black.

01:13:11 ◼   ► And so at last the hegemony of gray and white iPad 12.9 accessories from Apple has been

01:13:20 ◼   ► broken. So that's nice.

01:13:22 ◼   ► Yeah, I don't own any of the smart covers. I have an old 9.7 inch smart cover which still

01:13:29 ◼   ► works. I haven't tried it with the 10.5 but it still worked with my previous iPad Pro.

01:13:34 ◼   ► Like I'm talking about an iPad. Would it not fit at all?

01:13:38 ◼   ► Well, give it a try. It won't be a good experience though.

01:13:43 ◼   ► Well, I mean, I only ever use it to prop the iPad up on a plane. That's all I ever use it for.

01:13:49 ◼   ► Because you have what? You have the smart...

01:13:51 ◼   ► Well, I was using the Create case before, right? But I'm not doing that anymore.

01:13:55 ◼   ► So actually it's not an issue for me now because I've moved to the smart keyboard again.

01:13:59 ◼   ► My primary use of my 12.9 has always been with the smart cover.

01:14:05 ◼   ► and then I will add a keyboard when I need it,

01:14:09 ◼   ► but I don't live with it in the,

01:14:11 ◼   ► that would be a way to get me turned off

01:14:14 ◼   ► on the 12.9 pretty fast

01:14:16 ◼   ► if it was always in a bulky keyboard case, right?

01:14:18 ◼   ► That's not what I want.

01:14:20 ◼   ► - Yeah, I am a smart keyboard person,

01:14:22 ◼   ► so I use the smart keyboard on my big one I always have,

01:14:24 ◼   ► and I'm gonna use it on the 10.5

01:14:26 ◼   ► because Logitech's case, I hate.

01:14:30 ◼   ► - Yeah, I haven't tried it,

01:14:31 ◼   ► but it's not a style that I particularly like.

01:14:34 ◼   ► I'm really skeptical about it.

01:14:36 ◼   ► - I've tried. - Did you get one?

01:14:38 ◼   ► - Yeah, and I hate it, it's terrible.

01:14:40 ◼   ► I find it terrible.

01:14:41 ◼   ► I haven't done a comprehensive review,

01:14:43 ◼   ► but Serenity Caldwell has,

01:14:44 ◼   ► and I'm gonna put it in the show notes,

01:14:46 ◼   ► and she didn't like it either.

01:14:48 ◼   ► I mean, I honestly, Jason, I'm going to return it.

01:14:51 ◼   ► I haven't yet, I used it for 20 minutes,

01:14:53 ◼   ► and I was like, I am not gonna get on with this.

01:14:55 ◼   ► Like, it's not, everything I liked about the create

01:14:59 ◼   ► is not in this one.

01:15:00 ◼   ► I really, really didn't like it at all.

01:15:03 ◼   ► But again, I'll put a link to Wren's review

01:15:06 ◼   ► because she does a better job of talking about

01:15:09 ◼   ► the positives and negatives about it,

01:15:12 ◼   ► but it's really not for me.

01:15:14 ◼   ► - Yeah, I really like the 9.7 Create,

01:15:19 ◼   ► and I am disappointed--

01:15:22 ◼   ► - Me too.

01:15:23 ◼   ► - That Logitech didn't take what they learned

01:15:26 ◼   ► from the 9.7 Create and use that in a 10.5 Create,

01:15:30 ◼   ► 'cause I think it would be a really good product.

01:15:32 ◼   ► And maybe they will do that down the road, who knows?

01:15:35 ◼   ► - I hope so, because what they've got right now

01:15:38 ◼   ► is not the create at all.

01:15:40 ◼   ► - Yeah, yeah.

01:15:43 ◼   ► - So yeah, iPads, very excited about them.

01:15:48 ◼   ► I believe everybody should buy them

01:15:50 ◼   ► so Apple can keep making them.

01:15:52 ◼   ► - Fair, fair point, good.

01:15:54 ◼   ► That's just, let the word be known.

01:15:57 ◼   ► Everybody go buy an iPad or two.

01:16:00 ◼   ► - Go buy, go buy.

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01:17:43 ◼   ► Alright Jason Snell, it's time for some Ask Upgrade.

01:17:47 ◼   ► Alright, let's bring it.

01:17:50 ◼   ► Chris asked, "I'm a first time True Tone user. Do you guys use night shift in addition to

01:17:54 ◼   ► True Tone or is True Tone enough for the night?"

01:17:57 ◼   ► I have not been using True Tone long enough to have an opinion about it.

01:18:00 ◼   ► Really?

01:18:01 ◼   ► I mean, oh yeah, you didn't use the small one, right? Okay. So maybe I should be the

01:18:06 ◼   ► one to answer this.

01:18:07 ◼   ► 12.9

01:18:08 ◼   ► Yeah, I use them both because I actually think that night shift and True Tone are a beautiful

01:18:13 ◼   ► pairing.

01:18:14 ◼   ► There you go.

01:18:15 ◼   ► Like when it starts to get late in the day, that True Tone screen looks even better because

01:18:19 ◼   ► of Night Shift. So I recommend having that turned on. I love Night Shift personally.

01:18:25 ◼   ► I think it's a great feature.

01:18:26 ◼   ► Yeah, one of the challenges with Night Shift and True Tone, if you just use True Tone,

01:18:30 ◼   ► is it works if it's the evening and you've got the lighting in your room because it's

01:18:37 ◼   ► going to make everything match the lighting and that's enough. But if it's dark, True

01:18:45 ◼   ► tone won't help you. It won't help you because there's no light in the room other than your

01:18:51 ◼   ► screen light and that's why night shift is extra valuable because then it's going to

01:18:55 ◼   ► push things into that gentler yellowy orange tone even when there's no light in the room

01:19:03 ◼   ► for the true tone sensor to find.

01:19:06 ◼   ► Michael wants to know, "If I'm embracing the multi-pad lifestyle, do you recommend getting

01:19:10 ◼   ► both with cellular or just one?"

01:19:12 ◼   ► So the multi-pad lifestyle is the life that I lead which is to have multiple iPads that

01:19:17 ◼   ► I use for different purposes.

01:19:20 ◼   ► In my experience, the way that I embrace it is that I use the big iPad at home and I use

01:19:26 ◼   ► the small iPad when I'm out of the home.

01:19:29 ◼   ► So I just have cellular on the iPad when I'm out of the home.

01:19:32 ◼   ► That makes the most sense for me.

01:19:35 ◼   ► I'm going to be travelling this year differently and I don't know how I'm going to deal with

01:19:39 ◼   ► this yet in that I'm going to be away from the UK for a month in August so I'm thinking

01:19:47 ◼   ► I'm probably just going to take the 10.5 and deal with the crampedness because I only have

01:19:51 ◼   ► Solier on that one and I do like on my iPad the ability to not have to worry about tethering

01:19:58 ◼   ► or things like that. Like if you can get Cell go for it but I do recommend just work out

01:20:03 ◼   ► what you want to use your iPads for and then decide if you want to get Solier on one or

01:20:09 ◼   ► Joshua asked, "I'm looking to upgrade from early 2010 iMac and 2011 MacBook Pro to a

01:20:16 ◼   ► single machine. What should I do?" I think in that, in this example, you should probably

01:20:22 ◼   ► buy a MacBook Pro and an external display so you get the best of both. What do you think,

01:20:27 ◼   ► Jason?

01:20:28 ◼   ► Yeah, I think that's the right answer.

01:20:30 ◼   ► Yeah.

01:20:31 ◼   ► Is get a MacBook Pro and if you need that large screen, then buy an external display.

01:20:37 ◼   ► Yeah, I think that makes the most sense.

01:20:40 ◼   ► Tom asks, "Any advice on cases to increase grip on a slippery iPhone 6?"

01:20:46 ◼   ► So I mean, I can't speak to every case.

01:20:48 ◼   ► I mean, I really have just been a user of Apple's cases for a long time.

01:20:54 ◼   ► And I use the silicone cases, which I find add a sufficient level of grip, the silicone

01:20:59 ◼   ► cases that Apple make.

01:21:01 ◼   ► I used the 11 case on the iPhone 6 and 6s from Apple and loved it.

01:21:07 ◼   ► But I was happy to get rid of it when I went to the 7 with the jet black.

01:21:12 ◼   ► Because now I can touch the edges of the phone again.

01:21:17 ◼   ► Gaane asks, "Does iOS 11 on iPad have keyboard shortcuts related to multitasking or is it

01:21:24 ◼   ► still touch only?"

01:21:26 ◼   ► Jason?

01:21:27 ◼   ► I don't understand this question because command tab has always been a keyboard shortcut related

01:21:36 ◼   ► to app switching, I guess.

01:21:38 ◼   ► So if you mean very specifically like can you pick an app and put it into a place with

01:21:46 ◼   ► keyboard shortcuts, no, you can't do that.

01:21:50 ◼   ► I was trying to imagine this.

01:21:51 ◼   ► like Mission Control on the Mac doesn't have keyboard shortcuts either, right? So I could

01:22:00 ◼   ► imagine having a system-wide keyboard shortcut to like show and hide the slide-over window.

01:22:06 ◼   ► I think that would be kind of fun.

01:22:08 ◼   ► But there isn't a slide-over window on 11, right? It makes sense on 10.

01:22:12 ◼   ► Sure there is. Sure there's a slide-over window. I mean slide-over is still there.

01:22:15 ◼   ► Oh, sorry. I know what you mean. Yeah, no, I didn't, I know what you're talking about.

01:22:17 ◼   ► I was thinking of the app switcher. Slide-over is when the little app peeks in from the side.

01:22:21 ◼   ► Yeah, right. So I can imagine doing a keyboard shortcut and having slideover pop over and then dismissing it and all of that.

01:22:28 ◼   ► But in terms of like, I would like a keyboard shortcut to go into the multitasking view, for example.

01:22:39 ◼   ► I think that would be useful. There are some things they could do, but a lot of it's not practical.

01:22:47 ◼   ► Phil is asking, I have upgraded an Air 2 to a 10.5 inch iPad Pro. The Pro attracts more

01:22:54 ◼   ► fingerprints and it's harder to clean. Do you find this to be the case? Yes. So the

01:22:59 ◼   ► iPad Pro's screens, the coating on them is different because of the pencil and whatever

01:23:05 ◼   ► the coating is, whatever it is that they did to it, one of the downsides is that the Pro

01:23:10 ◼   ► line attracts significantly more fingerprints to the screen. You find that to be the case

01:23:15 ◼   ► as well? I can't compare. I haven't used a non-pro for so long that I can't say, but

01:23:23 ◼   ► there's, I don't know, like I said, in bright sunlight there's a lot of fingerprints that

01:23:30 ◼   ► are visible, but I can't compare it, so I can't tell you. From my memory of when I changed

01:23:36 ◼   ► initially, I can say that this is the case. Those, especially the bigger the screen, the

01:23:42 ◼   ► you can see as well because there's more there but I do find that to be the case.

01:23:47 ◼   ► And finally today John asks, "Do you have any suggestions for bags for the iPad Pro

01:23:52 ◼   ► 12.9 inch?" Jason, do you have any bag other than your trusty backpack that you love?

01:23:58 ◼   ► I don't have a specialty bag for the iPad because I don't live my life in a way that

01:24:02 ◼   ► I'm just carrying an iPad around. I have lots of other bags that I use. I have a shoulder

01:24:08 ◼   ► a messenger bag that I use sometimes and I've got my trusty backpack so yeah, I have no

01:24:14 ◼   ► opinions about bags either. So take us home Myke.

01:24:17 ◼   ► So I have two. The Tom Bihn Restretto is a great shoulder bag, like messenger bag that

01:24:24 ◼   ► will fit a 12.9 inch iPad. The laptop compartment fits laptops or tablets up to 13 inches. It's

01:24:32 ◼   ► a great bag and I own one and I really like it. And then I will also throw in my cars

01:24:38 ◼   ► and the pen addict, Brad Dowdy, he has a company called NotCo and they recently made a briefcase

01:24:45 ◼   ► like made of a nylon material called the Laniya which will fit an iPad Pro and is great if

01:24:52 ◼   ► all you want to do is just carry it in your hand. You can also fit a bunch of other stuff

01:24:56 ◼   ► in there as well, it comes with a little small bag too but it doesn't have any straps or

01:24:59 ◼   ► anything so people like to carry around. So when I go to like a conference or something

01:25:03 ◼   ► like that. I'll put everything in my rucksack and I'll put everything in my suitcase and

01:25:09 ◼   ► I put the linear in there as well. So when I'm going backwards and forwards from my hotel

01:25:13 ◼   ► room during the day, I'll just be carrying my iPad in the kind of the briefcase and it

01:25:17 ◼   ► works really well for me. So they are my suggestions there.

01:25:20 ◼   ► Wow. That is ask Myke. People wanted answers from me today, Jason.

01:25:24 ◼   ► They did. They wanted all the answers from me. I can't

01:25:27 ◼   ► help you. I'm glad that you were here because those

01:25:29 ◼   ► would not have been questions that I would have picked if I was the one who had to answer

01:25:34 ◼   ► them.

01:25:35 ◼   ► What can I say? I have some wisdom to give. It's not a lot.

01:25:38 ◼   ► You do.

01:25:39 ◼   ► But I have some.

01:25:40 ◼   ► I don't know. You proved that you have a lot to give today with all of that. This is your

01:25:44 ◼   ► iPad. The iPad is on the brain. This is one of your favorite subjects. And it's coming

01:25:48 ◼   ► out. It's showing itself.

01:25:50 ◼   ► I do mull with my iPad. If you would like to suggest some questions for Ask Upgrades,

01:25:55 ◼   ► maybe some specific things that only Jason can answer.

01:25:58 ◼   ► That's not necessary.

01:25:59 ◼   ► The #AskUpgrade on Twitter.

01:26:02 ◼   ► If you'd like to find our show notes you can go to relay.fm/upgrades/146 and I would like

01:26:08 ◼   ► to thank Encapsular, Freshbooks and Mac Weldon for supporting the show.

01:26:13 ◼   ► Most of all thank you for listening as always.

01:26:15 ◼   ► You can find Jason online at sixcolors.com and the incomparable.com.

01:26:20 ◼   ► Jason hosts a selection of shows at relay.fm as well including the fantastic download

01:26:24 ◼   ► which you should be listening to if you're not already.

01:26:26 ◼   ► Jason is @jsnell on Twitter, J-S-N-E-L-L. And I am @imike, I-M-Y-K-E. We'll be back

01:26:34 ◼   ► next time. Until then, say goodbye, Jason Snell.

01:26:38 ◼   ► Keep cool, everybody. Hydrate.

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