148: I Think I Think What You Think 
   
 
 
 
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     From relay FM, this is Upgrade episode 148. Today's show is brought to you by Casper, 
     
     
  
 
 
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     Freshbooks, and Encapsula. My name is Myke Hurley, I'm joined by Jason Snell. 
     
     
  
 
 
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     Hi Myke Hurley, how are you? 
     
     
  
 
 
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     I'm very well Jason Snell, how are you? 
     
     
  
 
 
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     I'm enjoying um, patriotic holidays. That's what I'm doing. 
     
     
  
 
 
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     doing. It is the Independence Day long weekend in the United States. It was just the 150th 
     
     
  
 
 
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     Canada Day in Canada. So North America is just one big, festive, red, white, and sometimes 
     
     
  
 
 
 
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     MATT PORTER, JAYSUN, "Frank would like to know for #SnellTalk this week, what is your 
     
     
  
 
 
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     favorite snack?" 
     
     
  
 
 
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     I will refer Frank to episode 108 of the Robot or Not podcast, which was just posted last 
     
     
  
 
 
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     week, in which I declare my love for peanut butter in all its forms. It is my favorite 
     
     
  
 
 
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     food. It is absolutely my favorite snack. So peanut butter, that's it, right out of 
     
     
  
 
 
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     the jar? Yeah, uh-huh. Yeah, I'll do that. Right out of the jar. 
     
     
  
 
 
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     Yeah, see I'm pretty sure we've actually had a "what is your favorite food" question 
     
     
  
 
 
 
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     I think we have, because it was clear at that point that my favorite food would kill you. 
     
     
  
 
 
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     So you know. 
     
     
  
 
 
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     But it's interesting that not only is your favorite food peanut butter, your favorite 
     
     
  
 
 
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     snack is peanut butter. 
     
     
  
 
 
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     I wonder what else peanut butter fills. 
     
     
  
 
 
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     I wonder what other categories in your life, favorite thing to buy of Apple Pay? 
     
     
  
 
 
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     Peanut butter, right? 
     
     
  
 
 
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     Like the list goes on. 
     
     
  
 
 
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     it, I once had a, despite peanut butter being my favorite food, I went to this restaurant 
     
     
  
 
 
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     when I was visiting family in Pennsylvania and they brought the dessert menu out and 
     
     
  
 
 
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     it had peanut butter pie on it, which is a thing that exists, but I had literally never 
     
     
  
 
 
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     heard of peanut butter pie before and I said, "Well, bring that to me now." And it's pretty 
     
     
  
 
 
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     great. So peanut butter, you know, is it my favorite dessert? I don't know. I really like 
     
     
  
 
 
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     peanut butter frozen yogurt. If I go to a frozen yogurt place, I will get the peanut 
     
     
  
 
 
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     butter flavor if it's there. There are good ones, there are bad ones, but they're all 
     
     
  
 
 
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     peanut butter, so they're all okay. Yeah. Love it. I'll have it for breakfast, I'll 
     
     
  
 
 
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     have it for lunch. 
     
     
  
 
 
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     Maybe one day I'll buy some EpiPens and I'll come over to California and you can give me 
     
     
  
 
 
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     a taste of the amazing peanut butter that you like. 
     
     
  
 
 
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     I'm sure there's a peanut butter flavor that is entirely devoid of actual peanuts. 
     
     
  
 
 
 
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     They probably make that. 
     
     
  
 
 
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     If anybody knows of such a thing that exists, let me know. 
     
     
  
 
 
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     It won't taste like peanuts at all, but you know, maybe it exists. I'm totally artificial 
     
     
  
 
 
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     peanut flavoring. Talking about things that shouldn't exist at all. 
     
     
  
 
 
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     Haha, yeah, oh boy. The Galaxy Note 7 FE, which is actually known 
     
     
  
 
 
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     as the Galaxy Note 7 Fandom Edition, that is what the FE stands for, is going on sale 
     
     
  
 
 
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     July 7th in Korea, this is a refurbished version of the Galaxy Note 7s that were recalled. 
     
     
  
 
 
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     So Samsung is trying to put back into the market all of the handsets that they had to 
     
     
  
 
 
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     bring back. They're saying that it's featuring different components to the original. I don't 
     
     
  
 
 
 
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     These are also, I just want to be clear, these are the ones that didn't explode. They didn't 
     
     
  
 
 
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     refurbish the ones that blew up. 
     
     
  
 
 
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     the ones that didn't explode. At this point I wouldn't have put it past them. You had 
     
     
  
 
 
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     to bring them back in and now they're selling them for fans, for the fans. The fandom. For 
     
     
  
 
 
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     the people who just, they wish they had that Galaxy Note 7 and they didn't get it and now 
     
     
  
 
 
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     they're gonna finally get it with a battery that is apparently much less capable than 
     
     
  
 
 
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     the one because that seemed to be the source of the problem. You calling your contacts 
     
     
  
 
 
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     in Korea now, Myke? Trying to get a Galaxy Note 7 FE? Oh, you know me. FE stands for 
     
     
  
 
 
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     For phones explode. Phones explode. Phones explode. I like that Jason. Phones explode. 
     
     
  
 
 
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     Yep. We're just months away from the Galaxy Note 8. Because it debuts before the iPhone. 
     
     
  
 
 
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     This is such a strange thing. I mean I can obviously see why they're doing this because 
     
     
  
 
 
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     they have a warehouse full of Galaxy Note 7s and they're just trying to get some out 
     
     
  
 
 
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     there like just just get rid of some of these but it's like just don't like I 
     
     
  
 
 
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     know why you're doing it Samsung but just just don't this is why people look 
     
     
  
 
 
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     at your company and say silly things about your company it's why you get 
     
     
  
 
 
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     weird headlines right like these are the bad decisions that you make and this is 
     
     
  
 
 
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     just one of them. I look at this and think there's a manager somewhere who is looking at the 
     
     
  
 
 
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     cost of these things that are in the warehouse and is making a case, right, making a claim 
     
     
  
 
 
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     saying, "You know, we could sell these maybe in certain markets like our home market of 
     
     
  
 
 
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     Korea and make some money out of these things because they're perfectly good with the battery 
     
     
  
 
 
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     replaced and if we do that we'll cut our losses and we'll limit it to these 
     
     
  
 
 
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     markets so you know where we're impervious and maybe not put it 
     
     
  
 
 
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     elsewhere but we'll sell some here and we'll make some money and look at 
     
     
  
 
 
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     how the budget will be improved by this. I imagine there's someone made a 
     
     
  
 
 
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     business argument somewhere and how yeah I mean I get it like on one level you 
     
     
  
 
 
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     want to sweep it under the rug on the other level it's an opportunity for them 
     
     
  
 
 
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     to make some of the money back that they lost in this thing. I don't know. From an optics 
     
     
  
 
 
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     perspective you'd kind of want to just let it be. Fandom Edition is also such a weird 
     
     
  
 
 
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     name. I do wonder if it's literally the way this is being marketed is people who love 
     
     
  
 
 
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     Samsung and buy all the Galaxy Note models are really sad that they can't have a Galaxy 
     
     
  
 
 
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     Note in their collection. 
     
     
  
 
 
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     Well, and also like people loved that phone, right? And like were unwilling to give it 
     
     
  
 
 
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     back to the point that Samsung had to brick the phones to make people send them in, right? 
     
     
  
 
 
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     So this is them saying, "Alright, if you really want it, you can have it." But it's 
     
     
  
 
 
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     uh, yeah, it's weird. You'd think that you'd want to move on, but Samsung does 
     
     
  
 
 
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     lots of things we don't understand. And uh, yeah, that's, that's uh, it's weird. 
     
     
  
 
 
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     it's really weird. By all accounts it was a good phone other than the exploding so I 
     
     
  
 
 
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     guess I can see that but the Galaxy Note 8 is going to come out so yeah it's weird. We 
     
     
  
 
 
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     don't understand Samsung. 
     
     
  
 
 
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     "Last week Bloomberg posted a big article claiming that Apple is working with Hertz, 
     
     
  
 
 
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     the rental car company, to manage its self-driving fleet. That is the headline. Apple is working 
     
     
  
 
 
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     of Hertz to manage its self-driving fleet. In the article they note that Apple is leasing 
     
     
  
 
 
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     a small fleet from Hertz for their cars and compares it to the deal that Alphabet and 
     
     
  
 
 
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     Avis have together for working on self-driving technology. This is a collaboration between 
     
     
  
 
 
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     these two companies to try and work on self-driving cars. Because of this news, as you can imagine, 
     
     
  
 
 
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     the shares for Hertz skyrocketed. But it came out a little bit later on in the week that 
     
     
  
 
 
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     There is no story here, and that Apple are literally just leasing six cars from Hertz 
     
     
  
 
 
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     that they are outfitting with their technology, and there is no special deal. Apple later 
     
     
  
 
 
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     told CNBC that they are, like, categorically, we are not partnering with Hertz. What is 
     
     
  
 
 
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     going on here? 
     
     
  
 
 
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     I really like this, Myke. I think that this is something that we should take up in our 
     
     
  
 
 
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     daily lives, and just stick with me here for a moment. Like, I got an Amazon package yesterday, 
     
     
  
 
 
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     so I'd like to announce I'm partnering with Amazon. 
     
     
  
 
 
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     - Oh, congratulations. 
     
     
  
 
 
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     - Thank you. 
     
     
  
 
 
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     I've got a new relationship with Amazon 
     
     
  
 
 
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     that involves branding and e-commerce. 
     
     
  
 
 
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     That is the incomparable incorporated sixcolors.com 
     
     
  
 
 
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     and me personally, Jason Snell. 
     
     
  
 
 
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     I have that deal with Amazon now. 
     
     
  
 
 
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     So we've extended that relationship. 
     
     
  
 
 
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     The details of the relationship are kind of, 
     
     
  
 
 
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     I'm gonna keep it under wraps, 
     
     
  
 
 
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     but it mostly involves me giving them money 
     
     
  
 
 
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     and then putting cardboard boxes in front of my door. 
     
     
  
 
 
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     But we'll see where it goes from there. 
     
     
  
 
 
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     So I hope my investors are excited about that. 
     
     
  
 
 
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     I'm also happy to announce that I have a relationship, I'm partnering with Comcast. That relationship 
     
     
  
 
 
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     is they are providing me, they're the exclusive provider of internet access in my house, in 
     
     
  
 
 
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     the, sorry, in the headquarters of the Incomparable Incorporated, exclusive access. Also, we cut 
     
     
  
 
 
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     an entertainment deal on the side. They're also my entertainment provider partnership. 
     
     
  
 
 
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     So I think that's going to be big. I think it's going to be really big. 
     
     
  
 
 
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     I have some late-breaking news, Jason Snapp, some late-breaking news straight from the 
     
     
  
 
 
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     market floor that both Comcast and Amazon shares have skyrocketed upon the news of a 
     
     
  
 
 
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     very recent and sudden and strong partnership collaboration effort. This is ridiculous, 
     
     
  
 
 
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     right? This is just… I don't know what Bloomberg was doing here. I don't know if 
     
     
  
 
 
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     they heard something and misinterpreted it or they're just trying to make a story out 
     
     
  
 
 
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     of nothing. But it's like they wrote this entire article which had just one sentence 
     
     
  
 
 
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     that was of any interest and they spun this one sentence into this entire piece which 
     
     
  
 
 
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     which then created this effect. And I've got to say, this is the start of a... Not start, 
     
     
  
 
 
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     this is indicative of a trend at Bloomberg right now, which we have spoken about. We 
     
     
  
 
 
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     had spoken about it last week with the, talking about the Apple rumors and stuff. It seems 
     
     
  
 
 
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     like that they have a habit right now of finding out one little thing and then making a huge 
     
     
  
 
 
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     big story out of it. 
     
     
  
 
 
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     The fact is that this happens in journalism a lot, where you get a source, and especially 
     
     
  
 
 
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     in modern web journalism, you get a source and you get a tidbit of info, and what you 
     
     
  
 
 
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     do is you write a whole story around it. And I mean, I've seen this, and this happens not 
     
     
  
 
 
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     even when you're doing reporting, but this is also how reblogging goes, where I read 
     
     
  
 
 
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     a story the other day that was based on an interview on another website, and to their 
     
     
  
 
 
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     – no, sorry, it was based on three different interviews on another website, and this story 
     
     
  
 
 
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     wove those three interviews together with background information. It was very expertly 
     
     
  
 
 
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     done, but contained no new information. It was literally just strip mining other people's 
     
     
  
 
 
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     stories and organizing it into a new way. So that's just a thing that we deal with on 
     
     
  
 
 
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     the web these days and the Bloomberg stories are a little bit like that where, you know, 
     
     
  
 
 
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     they got a tidbit, an original reported tidbit from someone and then you build your narrative 
     
     
  
 
 
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     around it. And so like literally you could have a story with one piece of information 
     
     
  
 
 
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     which is you know a guy at Apple or at Hertz or somewhere in between who says, "Hey, did 
     
     
  
 
 
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     you know, I'm just giving you a tip here, that Apple is getting into bed with Hertz. 
     
     
  
 
 
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     They've got a small fleet of cars that they have leased involved, and it's the self-driving 
     
     
  
 
 
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     stuff. So they're making a deal. Apple's making a deal with Hertz on this, and so it's big 
     
     
  
 
 
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     news you should report on that. And it's gonna be, and so they've got the details, it's like 
     
     
  
 
 
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     their Lexuses, they're leased from Hertz's fleet management unit, and then what do you 
     
     
  
 
 
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     do with that story? And the answer is you write a story with a big headline that 
     
     
  
 
 
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     says "Apple's working with Hertz" and then your lead is "Apple's leasing a 
     
     
  
 
 
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     small fleet, they're going to lease this model, Apple declined to comment" and then 
     
     
  
 
 
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     you throw in like background. So it's "Here's what's Hertz stock performance is" 
     
     
  
 
 
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     and "Alphabets deal with AVIS" and that draws a parallel and then you 
     
     
  
 
 
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     You throw in a paragraph of background, which is here's what's happened with the Apple car 
     
     
  
 
 
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     project in the past, and Tim Cook said, you know, last month that they are working on 
     
     
  
 
 
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     something. And you end up with this big story, it's not that big, but it's like a six, seven 
     
     
  
 
 
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     paragraph story, that's really based, you could really summarize in one sentence in 
     
     
  
 
 
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     terms of the initial information, which is Apple is leasing some cars from Hertz related 
     
     
  
 
 
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     to their self-driving fleet, and it's small and there may only be a half dozen of them. 
     
     
  
 
 
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     Okay, it's not much of a story then, so you build it up in the narrative. 
     
     
  
 
 
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     And that happens sometimes, we've seen it with Mark Gurman's stories, which at 9to5Mac 
     
     
  
 
 
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     were pretty no-nonsense of here's what I've heard and here's the background. 
     
     
  
 
 
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     And since he's been to Bloomberg, one of the things that happened is you've seen more co-buy 
     
     
  
 
 
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     lines where he's put on with someone else, and you've seen these kind of more fluffed 
     
     
  
 
 
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     up expansive stories where more narrative is put into it, wrapping around what the actual 
     
     
  
 
 
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     nuggets of information are. And that just seems to be the approach Bloomberg is taking 
     
     
  
 
 
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     to this sort of thing. And not just Bloomberg, I think a lot of news organizations do this 
     
     
  
 
 
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     sort of thing when you've got scraps and you're trying to make something out of the scraps. 
     
     
  
 
 
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     It's just a silly story. The other thing that I think is kind of funny is that why aren't 
     
     
  
 
 
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     Apple just buying six cars. Why are they leasing and then like drilling holes in these cars? 
     
     
  
 
 
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     Like just buy the cars. It's really weird. It does seem a little weird. I wonder if there's 
     
     
  
 
 
	 00:14:06
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     ►  
     something about like them, there's a reason why it's a better thing legally or in some 
     
     
  
 
 
	 00:14:13
     ◼ 
      
     ►  
     other way to lease cars rather than buy them for a part of this project. I don't know, 
     
     
  
 
 
	 00:14:18
     ◼ 
      
     ►  
     but it does seem like they could write it. It feels like an accounting thing to me, honestly. 
     
     
  
 
 
	 00:14:21
     ◼ 
      
     ►  
     go down to the Lexus dealer, buy some cars, have them sent over. Also, I will say, this 
     
     
  
 
 
	 00:14:30
     ◼ 
      
     ►  
     is an interesting example when Apple actually told CNBC that there's no special deal there. 
     
     
  
 
 
	 00:14:38
     ◼ 
      
     ►  
     Like, there's an Apple decline to comment in the Bloomberg story. So, what seems to 
     
     
  
 
 
	 00:14:45
     ◼ 
      
     ►  
     have happened here is Apple has done its reflexive "we're not talking about this, we're just 
     
     
  
 
 
	 00:14:50
     ◼ 
      
     ►  
     gonna keep everything quiet. And then they saw this story take off and they 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     saw Hertz shares go up and somebody at Apple saw all of this and said "no no no 
     
     
  
 
 
	 00:15:02
     ◼ 
      
     ►  
     no no no we got to get out there." Now I would like I'm gonna say that Apple PR 
     
     
  
 
 
	 00:15:12
     ◼ 
      
     ►  
     should maybe look at this as an example of how you don't... your old classic 
     
     
  
 
 
	 00:15:20
     ◼ 
      
     ►  
     decades-long policy of reflexively declining to comment or occasionally 
     
     
  
 
 
	 00:15:25
     ◼ 
      
     ►  
     saying you'll get back to somebody and then never doing it, this is a good 
     
     
  
 
 
	 00:15:30
     ◼ 
      
     ►  
     example why maybe that's not a great standard policy. Maybe you should process 
     
     
  
 
 
	 00:15:34
     ◼ 
      
     ►  
     these requests a little bit more, knowing that Bloomberg is going to write a big 
     
     
  
 
 
	 00:15:37
     ◼ 
      
     ►  
     story about your connections to Hertz, which maybe as a PR person you don't 
     
     
  
 
 
	 00:15:41
     ◼ 
      
     ►  
     know anything about, maybe do a little research and find out what's going on there and give 
     
     
  
 
 
	 00:15:46
     ◼ 
      
     ►  
     an actual reply to Bloomberg that says, "No, no, no. This is overstated. We have rented 
     
     
  
 
 
	 00:15:53
     ◼ 
      
     ►  
     at least six cars for this project that we're working on. It's not a big deal." At which 
     
     
  
 
 
	 00:15:58
     ◼ 
      
     ►  
     point Bloomberg actually might not run the story, right? But instead they're just like, 
     
     
  
 
 
	 00:16:03
     ◼ 
      
     ►  
     "No, we have nothing to say." Bloomberg runs the story, Hertz stock goes up, and then somebody 
     
     
  
 
 
	 00:16:06
     ◼ 
      
     ►  
     had Apple decides to put their foot down and tell CNBC that it's overblown. It's weird. 
     
     
  
 
 
	 00:16:15
     ◼ 
      
     ►  
     In other words, Apple could have nipped this story in the bud because really if Apple had 
     
     
  
 
 
	 00:16:19
     ◼ 
      
     ►  
     come back to these writers and said, "No, you got it wrong. We're not commenting you 
     
     
  
 
 
	 00:16:26
     ◼ 
      
     ►  
     here guys. Literally, you got it wrong. If you think that a half dozen cars that we're 
     
     
  
 
 
	 00:16:32
     ◼ 
      
     ►  
     like six cars is newsworthy than go to town, but it's just part of our everyday operations 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     when we're working on projects. And then they could run that story if they wanted to, but 
     
     
  
 
 
	 00:16:44
     ◼ 
      
     ►  
     it certainly would have been a lot less interesting. Then again, I'll take it from the reporter's 
     
     
  
 
 
	 00:16:49
     ◼ 
      
     ►  
     side, you kind of don't want Apple to get back to you, right? Because they might pop 
     
     
  
 
 
	 00:16:54
     ◼ 
      
     ►  
     your balloon. So you almost want them to decline comment, or if they don't get back to you 
     
     
  
 
 
	 00:16:59
     ◼ 
      
     ►  
     you right away be like, "Oh, they didn't respond," which is what Hertz did. Hertz just didn't 
     
     
  
 
 
	 00:17:02
     ◼ 
      
     ►  
     respond in time for them to post the article. It's like, "Well, that's good because then 
     
     
  
 
 
	 00:17:05
     ◼ 
      
     ►  
     they have an article. Otherwise, they don't have an article." I don't know. It's just 
     
     
  
 
 
	 00:17:09
     ◼ 
      
     ►  
     weird that Apple declined comment and then felt the need later to burst the bubble. 
     
     
  
 
 
	 00:17:14
     ◼ 
      
     ►  
     Yeah, I wonder what decline to comment means. Like, if it means that they were like, "We're 
     
     
  
 
 
	 00:17:19
     ◼ 
      
     ►  
     not talking about this," or they just didn't bother to reply because it was a stupid thing. 
     
     
  
 
 
	 00:17:24
     ◼ 
      
     ►  
     Decline to comment means that they said that they didn't have any statement about it. 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     So what would they say, like Apple didn't reply to requests or whatever? 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     Well here's the sentence in the story, "An Apple spokesman declined to comment while 
     
     
  
 
 
	 00:17:38
     ◼ 
      
     ►  
     a representative for Hertz didn't immediately respond to a request for comment." And that's 
     
     
  
 
 
	 00:17:43
     ◼ 
      
     ►  
     the difference. 
     
     
  
 
 
	 00:17:44
     ◼ 
      
     ►  
     Immediately. You have 20 seconds. 
     
     
  
 
 
	 00:17:48
     ◼ 
      
     ►  
     Yeah my guess is they called Hertz and said, "So we got this story, you got any comment?" 
     
     
  
 
 
	 00:17:52
     ◼ 
      
     ►  
     and they're like, "Let me get back to you," and you wait. 
     
     
  
 
 
	 00:17:54
     ◼ 
      
     ►  
     And I will say, yes, maybe you wait a minute 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     and then you post the article. 
     
     
  
 
 
	 00:17:59
     ◼ 
      
     ►  
     But I will say I have written articles 
     
     
  
 
 
	 00:18:02
     ◼ 
      
     ►  
     where I've really wanted an Apple comment 
     
     
  
 
 
	 00:18:04
     ◼ 
      
     ►  
     and I called Apple and said, "I got this article. 
     
     
  
 
 
	 00:18:08
     ◼ 
      
     ►  
     "I would like a comment." 
     
     
  
 
 
	 00:18:10
     ◼ 
      
     ►  
     And they've said, instead of, 
     
     
  
 
 
	 00:18:11
     ◼ 
      
     ►  
     "We don't have a comment on that," 
     
     
  
 
 
	 00:18:12
     ◼ 
      
     ►  
     they've said, "I get what you're saying. 
     
     
  
 
 
	 00:18:15
     ◼ 
      
     ►  
     "Let me go get, let me talk to some people 
     
     
  
 
 
	 00:18:17
     ◼ 
      
     ►  
     "and I will get you a comment." 
     
     
  
 
 
	 00:18:18
     ◼ 
      
     ►  
     And I've held the story. 
     
     
  
 
 
	 00:18:20
     ◼ 
      
     ►  
     In one case, we held it for a couple of days. 
     
     
  
 
 
	 00:18:23
     ◼ 
      
     ►  
     They never responded. 
     
     
  
 
 
	 00:18:25
     ◼ 
      
     ►  
     And at some point, as a journalist, at some point, 
     
     
  
 
 
	 00:18:27
     ◼ 
      
     ►  
     you've got to be like, I'm not just going to wait around. 
     
     
  
 
 
	 00:18:29
     ◼ 
      
     ►  
     Because I definitely have felt played in the past by sources 
     
     
  
 
 
	 00:18:32
     ◼ 
      
     ►  
     where they're just trying to put you off the story. 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     And they're never going to get back to you. 
     
     
  
 
 
 
	 00:18:37
     ◼ 
      
     ►  
     And you don't want to sit on it for too long, 
     
     
  
 
 
	 00:18:39
     ◼ 
      
     ►  
     because then somebody else is going to post it. 
     
     
  
 
 
 
	 00:18:42
     ◼ 
      
     ►  
     And it's like, yeah, I mean, I'm doing you a courtesy 
     
     
  
 
 
	 00:18:45
     ◼ 
      
     ►  
     by letting you go on the record about what I'm writing about. 
     
     
  
 
 
	 00:18:48
     ◼ 
      
     ►  
     but I'm not gonna let you delay my story for three days. 
     
     
  
 
 
	 00:18:52
     ◼ 
      
     ►  
     So get back to me in a reasonable amount of time. 
     
     
  
 
 
	 00:18:54
     ◼ 
      
     ►  
     So that could be the case here, or it could literally be. 
     
     
  
 
 
	 00:18:56
     ◼ 
      
     ►  
     They said, because they said immediate, 
     
     
  
 
 
	 00:18:58
     ◼ 
      
     ►  
     I wonder Bloomberg must have a policy 
     
     
  
 
 
	 00:19:00
     ◼ 
      
     ►  
     of what immediate means. 
     
     
  
 
 
	 00:19:01
     ◼ 
      
     ►  
     Like if it's less than a day, 
     
     
  
 
 
	 00:19:03
     ◼ 
      
     ►  
     or if it's less than six hours, 
     
     
  
 
 
	 00:19:04
     ◼ 
      
     ►  
     or if it's less than an hour, 
     
     
  
 
 
	 00:19:05
     ◼ 
      
     ►  
     I don't know what the policy is, 
     
     
  
 
 
	 00:19:07
     ◼ 
      
     ►  
     but it wouldn't surprise me if they actually have a policy 
     
     
  
 
 
	 00:19:10
     ◼ 
      
     ►  
     about what makes it an immediate, 
     
     
  
 
 
	 00:19:13
     ◼ 
      
     ►  
     didn't immediately respond, 
     
     
  
 
 
	 00:19:14
     ◼ 
      
     ►  
     because you could see how a source might get frustrated 
     
     
  
 
 
	 00:19:17
     ◼ 
      
     ►  
     they respond in an hour, and it doesn't matter because they, you know, "Hey, could you help 
     
     
  
 
 
	 00:19:21
     ◼ 
      
     ►  
     me out? I need you to clarify this thing about your car leases." Okay, well, I'm going to 
     
     
  
 
 
	 00:19:24
     ◼ 
      
     ►  
     have to talk to people who I'm not even sure who knows about this, but I will try to get 
     
     
  
 
 
	 00:19:28
     ◼ 
      
     ►  
     back to you as soon as I can, and then you turn around and you start finding that person 
     
     
  
 
 
	 00:19:31
     ◼ 
      
     ►  
     in your organization and, oh, meanwhile Bloomberg already posted the story. Like, I can understand 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     how that would be really frustrating if you're the person trying to get the comment and they 
     
     
  
 
 
	 00:19:39
     ◼ 
      
     ►  
     just are going through the motions, but we don't know what the background news gathering 
     
     
  
 
 
	 00:19:46
     ◼ 
      
     ►  
     here is. But in the end it ends up being the story that boosts the stock. The story has 
     
     
  
 
 
	 00:19:50
     ◼ 
      
     ►  
     been updated to reflect the boosting of the stock, which I think is interesting. And then, 
     
     
  
 
 
	 00:19:58
     ◼ 
      
     ►  
     but not updated with the statement that they gave to CNBC. 
     
     
  
 
 
	 00:20:00
     ◼ 
      
     ►  
     Yeah, I noticed that too. Like, why didn't they put the Apple comment back in? Because 
     
     
  
 
 
	 00:20:07
     ◼ 
      
     ►  
     the answer to the story has been given. Like, yeah, it was given to CNBC, but like, just 
     
     
  
 
 
	 00:20:11
     ◼ 
      
     ►  
     link to CNBC now. 
     
     
  
 
 
	 00:20:14
     ◼ 
      
     ►  
     I think if you asked the editors at Bloomberg, what they'd say is their story is not factually 
     
     
  
 
 
	 00:20:18
     ◼ 
      
     ►  
     inaccurate. They say it's a small fleet. They say it's testing self-driving technology. 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     Their suggestion in the lead that it echoes a larger deal is the problem, right? Because 
     
     
  
 
 
	 00:20:30
     ◼ 
      
     ►  
     that is providing a linkage to the Alphabet and Avis deal. 
     
     
  
 
 
	 00:20:34
     ◼ 
      
     ►  
     And the fact that in the copy, in the story, they literally call out that deal. They refer 
     
     
  
 
 
 
 
	 00:20:42
     ◼ 
      
     ►  
     And it's like, "Oh no, we just mentioned it." 
     
     
  
 
 
	 00:20:43
     ◼ 
      
     ►  
     - Paul said no. 
     
     
  
 
 
 
 
	 00:20:46
     ◼ 
      
     ►  
     - Like, you know, we're just bringing it up. 
     
     
  
 
 
	 00:20:47
     ◼ 
      
     ►  
     But like, no, you bring it up 
     
     
  
 
 
	 00:20:48
     ◼ 
      
     ►  
     because then it makes it look like 
     
     
  
 
 
	 00:20:50
     ◼ 
      
     ►  
     it's a bigger thing, I guess. 
     
     
  
 
 
	 00:20:51
     ◼ 
      
     ►  
     Anyway, this isn't much of a story 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     other than it's, I think it is just an interesting indication 
     
     
  
 
 
	 00:21:00
     ◼ 
      
     ►  
     about where a lot of these stories live now, 
     
     
  
 
 
	 00:21:04
     ◼ 
      
     ►  
     like the kind of the world that they're operating in 
     
     
  
 
 
	 00:21:07
     ◼ 
      
     ►  
     with like any piece of information 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     and you'll post it and it becomes a big deal, 
     
     
  
 
 
	 00:21:11
     ◼ 
      
     ►  
     big enough that it literally affects the value of another company. 
     
     
  
 
 
	 00:21:16
     ◼ 
      
     ►  
     Myke, this is Justin. I'm happy to report that I now have a strategic relationship with 
     
     
  
 
 
	 00:21:22
     ◼ 
      
     ►  
     the peanut butter producers of America. 
     
     
  
 
 
	 00:21:24
     ◼ 
      
     ►  
     Oh, congratulations. That must mean a lot to you. 
     
     
  
 
 
	 00:21:27
     ◼ 
      
     ►  
     It does mean a lot to me. I'm going to be purchasing peanut butter, American-made peanut 
     
     
  
 
 
	 00:21:32
     ◼ 
      
     ►  
     butter, and eating it. So that's a strategic partnership where they make peanut butter, 
     
     
  
 
 
	 00:21:38
     ◼ 
      
     ►  
     And that's their strategy, and I buy it and eat it, and that's my strategy. 
     
     
  
 
 
	 00:21:41
     ◼ 
      
     ►  
     So I think this is going to be great news for the peanut butter industry. 
     
     
  
 
 
	 00:21:46
     ◼ 
      
     ►  
     I just had the peanut butter industry get in contact with me, Jason, to say that this 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     is merely just a one tub a month deal. 
     
     
  
 
 
	 00:21:54
     ◼ 
      
     ►  
     It's not like a big, big partnership. 
     
     
  
 
 
	 00:21:58
     ◼ 
      
     ►  
     Well, I think, Myke, I think what you'll find is that it parallels your deal with the ice 
     
     
  
 
 
	 00:22:04
     ◼ 
      
     ►  
     cream producers of the UK. 
     
     
  
 
 
 
	 00:22:06
     ◼ 
      
     ►  
     I'm pretty sure. 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     It mirrors, it echoes, well it echoes that deal. It's not quite the same, but it echoes 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     it, I think you'll find. 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     Now this is now a real sponsorship message, and it is. So we're going to talk about our 
     
     
  
 
 
	 00:22:20
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	 00:22:33
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     Their San Francisco Research and Development team have created a proprietary foam that 
     
     
  
 
 
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     ◼ 
      
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     relieves pressure and increases airflow. 
     
     
  
 
 
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     They combine it with a springy comfort layer to contour to your body and keep you cool. 
     
     
  
 
 
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     ◼ 
      
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     As well as mattresses, they also now offer an adaptive pillow and soft, breathable sheets 
     
     
  
 
 
 
	 00:23:06
     ◼ 
      
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     Casper's mattresses are obsessively engineered at a shockingly fair price. 
     
     
  
 
 
	 00:23:10
     ◼ 
      
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     This is why they have over 30,000 online reviews with an average of 4.8 stars. 
     
     
  
 
 
	 00:23:16
     ◼ 
      
     ►  
     That is high. 
     
     
  
 
 
	 00:23:17
     ◼ 
      
     ►  
     Obviously, this is out of five, right? 
     
     
  
 
 
	 00:23:20
     ◼ 
      
     ►  
     4.8 out of five stars. 
     
     
  
 
 
	 00:23:22
     ◼ 
      
     ►  
     That's 30,000 online reviews. 
     
     
  
 
 
	 00:23:25
     ◼ 
      
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     Casper makes quality mattresses at great prices. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
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     They're designed and developed in America. 
     
     
  
 
 
	 00:23:29
     ◼ 
      
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     They have cut the hassle and costs of dealing with showrooms and they are passing those 
     
     
  
 
 
	 00:23:33
     ◼ 
      
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     savings directly to you, the consumer. Now Jason, you've been away travelling and you've 
     
     
  
 
 
	 00:23:38
     ◼ 
      
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     come home. I can only imagine the elation when you came back to your Casper mattress. 
     
     
  
 
 
	 00:23:43
     ◼ 
      
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     I am always happy to return to my Casper mattress because it is so comfortable. A couple of 
     
     
  
 
 
	 00:23:49
     ◼ 
      
     ►  
     years now. It still works great. It's not wearing out. It's still going strong, absolutely. 
     
     
  
 
 
	 00:23:56
     ◼ 
      
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     Buying a Casper mattress is completely risk-free and super easy to do as well. They offer free 
     
     
  
 
 
	 00:24:00
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     delivery and free returns to the US, Canada and the UK. With Casper, you get to sleep 
     
     
  
 
 
	 00:24:04
     ◼ 
      
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     on their mattress before you make your decision. You can try it out for 100 nights and decide 
     
     
  
 
 
	 00:24:09
     ◼ 
      
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     if it's right for you. If you don't love it, they'll pick it up and refund you everything. 
     
     
  
 
 
	 00:24:14
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     You can get $50 towards any mattress purchase by going to casper.com/upgrade and using the 
     
     
  
 
 
	 00:24:18
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     code upgrade at checkout. Tons of conditions apply. Thank you so much to Casper for their 
     
     
  
 
 
	 00:24:23
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	 00:24:26
     ◼ 
      
     ►  
     So Jason, I saw an article that you wrote on Macworld, when you're extolling the virtues 
     
     
  
 
 
	 00:24:33
     ◼ 
      
     ►  
     of the keyboard on the 10.5 inch iPad Pro. 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     Yes. I did write that article. I'm glad you found it. I'm glad you read it. 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     I'm always looking. I'm always looking. Like, what's Jason up to now? I have tabs on it. 
     
     
  
 
 
	 00:24:44
     ◼ 
      
     ►  
     The 10.5, look, it's, I mean, I did the measurements. It's a few millimeters wider. It's like, it's 
     
     
  
 
 
	 00:24:50
     ◼ 
      
     ►  
     not that much wider than the 9.7 was, but for making a full-size keyboard by the way 
     
     
  
 
 
	 00:25:02
     ◼ 
      
     ►  
     the definition Apple has chosen, it is wider enough that there's that much, if you think 
     
     
  
 
 
	 00:25:09
     ◼ 
      
     ►  
     about it, the wider the iPad is, the wider the Smart Cover is, because the Smart Cover 
     
     
  
 
 
	 00:25:16
     ◼ 
      
     ►  
     is the exact dimensions of the screen of the iPad and of the whole thing, screen plus bezel. 
     
     
  
 
 
	 00:25:24
     ◼ 
      
     ►  
     And they've redesigned the smart cover a little bit, or the smart keyboard I guess, not smart 
     
     
  
 
 
	 00:25:28
     ◼ 
      
     ►  
     cover, smart keyboard, the keyboard that lives inside a cover. And it means that those letter 
     
     
  
 
 
	 00:25:32
     ◼ 
      
     ►  
     keys are now what they would call full size. There's actually an ISO standard which is 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     basically 17 to 19 millimeters between the centers of the key caps is what's considered 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     a full-size keyboard. And these are 17 millimeters, they are the smallest keycaps you can have 
     
     
  
 
 
	 00:25:53
     ◼ 
      
     ►  
     and call it full-size. But they are, and they actually shrunk some other keys to do that. 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     And the result is that, yeah, I think typing on the 10.5 is even better than typing on 
     
     
  
 
 
	 00:26:03
     ◼ 
      
     ►  
     the 9.7 was, and I liked the 9.7 smart keyboard. And the 10.5 smart keyboard is that much better. 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     Plus, you get the wider screen, right? So the on-screen keyboard is also better because 
     
     
  
 
 
	 00:26:16
     ◼ 
      
     ►  
     it's bigger. They just scaled it up. It's literally just stretched wider. I checked. 
     
     
  
 
 
	 00:26:22
     ◼ 
      
     ►  
     I checked. They didn't reformat, it seems, anything, at least so far, unless they change 
     
     
  
 
 
	 00:26:29
     ◼ 
      
     ►  
     it in iOS 11 at some point. It's just every keycap is a little bit wider, which means, 
     
     
  
 
 
	 00:26:34
     ◼ 
      
     ►  
     again, it's not quite the size of the 12.9, which has the full-size keyboard on-screen 
     
     
  
 
 
	 00:26:39
     ◼ 
      
     ►  
     with a number row at the top, but it's way better. And so that's one of those things. 
     
     
  
 
 
	 00:26:45
     ◼ 
      
     ►  
     It's like we've talked about the screen being better on the 10.5 than the 9.7, and that's 
     
     
  
 
 
	 00:26:50
     ◼ 
      
     ►  
     true, but don't miss the other part of it, which is that the keyboard is better. And 
     
     
  
 
 
	 00:26:55
     ◼ 
      
     ►  
     on iOS 11, you also get that Flick keyboard, which is even better once you get used to 
     
     
  
 
 
	 00:26:59
     ◼ 
      
     ►  
     it because then you've got quick access to the secondary keys, secondary symbols without 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     having to toggle into another mode. So the typing story on the 10.5 I think is way better 
     
     
  
 
 
	 00:27:12
     ◼ 
      
     ►  
     than the 9.7. And not to say the 9.7 is bad, but if you're a 9.7 iPad Pro user and you're 
     
     
  
 
 
	 00:27:17
     ◼ 
      
     ►  
     looking to upgrade and find a reason to upgrade to the 10.5, I would say typing is a thing 
     
     
  
 
 
	 00:27:22
     ◼ 
      
     ►  
     to keep in mind. Now it's true you have to buy all your accessories again because you 
     
     
  
 
 
	 00:27:25
     ◼ 
      
     ►  
     can't really, you shouldn't really use the smart keyboard from one on the other and the 
     
     
  
 
 
	 00:27:30
     ◼ 
      
     ►  
     whole point is that you want the bigger keys. But yeah, I think it's pretty good. I don't 
     
     
  
 
 
	 00:27:34
     ◼ 
      
     ►  
     do you have all of this, right? You have a smart keyboard on a 10.5. Have you found it 
     
     
  
 
 
 
	 00:27:40
     ◼ 
      
     ►  
     >> It feels more comfortable. I mean, I noticed it almost immediately just by looking at it, 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     which is kind of weird. Like, the first time that I saw one of the keyboards, I couldn't--when 
     
     
  
 
 
	 00:27:49
     ◼ 
      
     ►  
     I looked at the iPad, I couldn't tell that the iPad was physically bigger. But as soon 
     
     
  
 
 
	 00:27:53
     ◼ 
      
     ►  
     as I saw the keyboard, I was like, "That's bigger." I don't know why, but it was just 
     
     
  
 
 
	 00:27:56
     ◼ 
      
     ►  
     something in my brain where I was like, "Yep, I know that." And I've been happy with it. 
     
     
  
 
 
	 00:28:00
     ◼ 
      
     ►  
     I will say last week I was working out of the house for a day or two and I was kind 
     
     
  
 
 
	 00:28:08
     ◼ 
      
     ►  
     of like around London and just like finding different places that I needed to go and in 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     between meetings and stuff we're just going to coffee shops and just setting up and I 
     
     
  
 
 
	 00:28:16
     ◼ 
      
     ►  
     was using the 10.5 for it and that is such a great, my god it's such a great iPad to 
     
     
  
 
 
 
	 00:28:25
     ◼ 
      
     ►  
     It doesn't, as we said before, it doesn't have all of the benefits of the 12.9 but that 
     
     
  
 
 
	 00:28:30
     ◼ 
      
     ►  
     kind of middle ground of the full-size keyboard, the 10.5 inch screen, which is bigger, so 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     it's nicer just because everything's bigger because the screen's bigger. 
     
     
  
 
 
	 00:28:39
     ◼ 
      
     ►  
     So you get, you know, you can kind of, whilst you don't get the ability to, you know, have 
     
     
  
 
 
	 00:28:45
     ◼ 
      
     ►  
     the full-sized applications side by side, you can like zoom out on them more and stuff 
     
     
  
 
 
 
	 00:28:50
     ◼ 
      
     ►  
     Like I'm able to zoom out more on spreadsheets and things like that because I have more physical 
     
     
  
 
 
	 00:28:54
     ◼ 
      
     ►  
     space to deal with. 
     
     
  
 
 
	 00:28:56
     ◼ 
      
     ►  
     And I've been really, really impressed with it. 
     
     
  
 
 
	 00:28:58
     ◼ 
      
     ►  
     like everything is more comfortable, the keyboard is great, the screen is fantastic, like that 
     
     
  
 
 
	 00:29:03
     ◼ 
      
     ►  
     is an absolutely fantastic iPad. 
     
     
  
 
 
	 00:29:08
     ◼ 
      
     ►  
     It is even more like an iPad that I'm even more happy to use when traveling. 
     
     
  
 
 
	 00:29:13
     ◼ 
      
     ►  
     So like I'm going to be traveling a lot over the summer and I've been deliberating or was 
     
     
  
 
 
	 00:29:19
     ◼ 
      
     ►  
     deliberating right. 
     
     
  
 
 
	 00:29:20
     ◼ 
      
     ►  
     Do I take the 12.9 or the 10.5? 
     
     
  
 
 
	 00:29:22
     ◼ 
      
     ►  
     I wasn't sure. 
     
     
  
 
 
	 00:29:23
     ◼ 
      
     ►  
     And whilst I still haven't come to my complete decision, it isn't a case now of like, oh 
     
     
  
 
 
	 00:29:28
     ◼ 
      
     ►  
     the screen's too small, that's not gonna be the reason. So I'm really, really impressed 
     
     
  
 
 
	 00:29:34
     ◼ 
      
     ►  
     with the 10.5. And I've been using it just more and more at home and stuff like that. 
     
     
  
 
 
	 00:29:38
     ◼ 
      
     ►  
     It really is just an absolutely fantastic iPad. 
     
     
  
 
 
	 00:29:42
     ◼ 
      
     ►  
     I've been trying to travel with both of them, so I'm taking a couple of short trips over 
     
     
  
 
 
	 00:29:49
     ◼ 
      
     ►  
     the last couple of weeks. And it's because I want to try both of them out. And yeah, 
     
     
  
 
 
	 00:29:54
     ◼ 
      
     ►  
     I'm still trying to write my final statement about the iPad Pro because I haven't gotten 
     
     
  
 
 
	 00:29:59
     ◼ 
      
     ►  
     to that because there's been so much else going on. But I agree with you. I think the 
     
     
  
 
 
	 00:30:03
     ◼ 
      
     ►  
     10.5 is excellent. As a 12.9 user, I love the 12.9. I really do. It is huge, but I love 
     
     
  
 
 
	 00:30:11
     ◼ 
      
     ►  
     it. And iOS 11 on it, which we can talk about a little bit more, makes it that much better. 
     
     
  
 
 
	 00:30:16
     ◼ 
      
     ►  
     The apps are big. It's great. When I use the 10.5, I still feel like, wow, this is small. 
     
     
  
 
 
	 00:30:24
     ◼ 
      
     ►  
     there's less room for everything than I'm used to on the 12.9, but it's better than 
     
     
  
 
 
	 00:30:28
     ◼ 
      
     ►  
     the 9.5 or the 9.8, right? It's better, it's bigger without feeling bigger or heavier, 
     
     
  
 
 
	 00:30:36
     ◼ 
      
     ►  
     really. And I think I've reached the same conclusion you have, which is I would probably 
     
     
  
 
 
	 00:30:45
     ◼ 
      
     ►  
     enjoy my experience more on the 12.9, just because I do love that big screen, but could 
     
     
  
 
 
	 00:30:52
     ◼ 
      
     ►  
     I travel without any hesitation about, like, "I really need to be the 12.9 because..." 
     
     
  
 
 
	 00:31:00
     ◼ 
      
     ►  
     with this 10.5, it's like, "Yeah, I would. I would travel." It's the same processor, 
     
     
  
 
 
	 00:31:04
     ◼ 
      
     ►  
     you know, it does everything that the 12.9 does. The screen's just a little bit smaller, 
     
     
  
 
 
	 00:31:09
     ◼ 
      
     ►  
     and it's lighter. And yeah, I could do what I do on the 12.9 just fine on the 10.5. It 
     
     
  
 
 
	 00:31:16
     ◼ 
      
     ►  
     wouldn't be... it would feel a little more cramped, and I might have to do a little more 
     
     
  
 
 
	 00:31:20
     ◼ 
      
     ►  
     kind of moving things around on screen than I have to do on the 12.9, but it's an incredibly 
     
     
  
 
 
	 00:31:25
     ◼ 
      
     ►  
     capable device to the point where I would say like there's like a pie chart of appropriate 
     
     
  
 
 
	 00:31:31
     ◼ 
      
     ►  
     users for the 12.9 and the 9.7 and now we update that pie chart for appropriate users 
     
     
  
 
 
	 00:31:38
     ◼ 
      
     ►  
     for the 12.9 and the 10.5. I feel like the already majority of the pie chart that was 
     
     
  
 
 
	 00:31:43
     ◼ 
      
     ►  
     the 9.7 gets a little bit bigger because I feel like this will push a few more people 
     
     
  
 
 
	 00:31:50
     ◼ 
      
     ►  
     over to saying, you know, I don't need the bigger iPad. And that's fine. I still love 
     
     
  
 
 
	 00:31:55
     ◼ 
      
     ►  
     that 12.9 and I'm glad it exists. I would have been very sad if it had been eliminated, 
     
     
  
 
 
	 00:31:59
     ◼ 
      
     ►  
     but yeah, I think the 10.5 is appreciably better than the 9.7 in a bunch of different 
     
     
  
 
 
	 00:32:05
     ◼ 
      
     ►  
     ways that make it a more usable device. I am very sad, as you are, that Logitech has, 
     
     
  
 
 
	 00:32:13
     ◼ 
      
     ►  
     so far at least, chosen not to make a create keyboard for it. 
     
     
  
 
 
	 00:32:16
     ◼ 
      
     ►  
     I chose to make a terrible keyboard. It's not just so much that they didn't make a create, 
     
     
  
 
 
	 00:32:20
     ◼ 
      
     ►  
     they made a decision instead to make one of the worst keyboards I've ever used, which is the... 
     
     
  
 
 
	 00:32:25
     ◼ 
      
     ►  
     - Not that you're bitter. - Not that I'm bitter at all. 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     What is it called? The Slim something or other? 
     
     
  
 
 
	 00:32:32
     ◼ 
      
     ►  
     - Yeah. - Oh, it's so bad. 
     
     
  
 
 
	 00:32:33
     ◼ 
      
     ►  
     Just, I hate it. I really, I really, really hate it. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     Slim Combo. That's it. The Slim Combo. 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     We like the 9.7 create. 
     
     
  
 
 
	 00:32:43
     ◼ 
      
     ►  
     And so, where's the 10.5? There's a larger 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     issue that I'm going to write about at some point, which is, again, what is the deal with 
     
     
  
 
 
	 00:32:51
     ◼ 
      
     ►  
     the smart keyboard or the smart connector? Just like so few products with the smart connector. 
     
     
  
 
 
	 00:32:59
     ◼ 
      
     ►  
     Obviously it's got some issues, but I like the idea of creating keyboards for the iPad, 
     
     
  
 
 
	 00:33:06
     ◼ 
      
     ►  
     and maybe it's just the size of the market. Maybe people are concerned that they can't 
     
     
  
 
 
	 00:33:10
     ◼ 
      
     ►  
     make enough money on an iPad keyboard that only works on the iPad Pro, one model of the 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     the iPad Pro but that create keyboard was really good for the 9.7 it would be you know 
     
     
  
 
 
	 00:33:23
     ◼ 
      
     ►  
     you use it all the time imagine that but a little bit bigger on the 10.5 not the giant 
     
     
  
 
 
	 00:33:29
     ◼ 
      
     ►  
     shell the MacBook Air shell that's the 12.9 create keyboard but the 9.7 so good a 10.5 
     
     
  
 
 
	 00:33:36
     ◼ 
      
     ►  
     would be that much better and for whatever reason Logitech seems to just not again they 
     
     
  
 
 
	 00:33:43
     ◼ 
      
     ►  
     might be working on it and there's something going on and they can't announce it. But the 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     lack of any comment about it makes me concerned that it's just not going to happen. And it's 
     
     
  
 
 
	 00:33:53
     ◼ 
      
     ►  
     too bad. Not to say that the smart keyboard isn't good. The smart keyboard is good and 
     
     
  
 
 
	 00:33:57
     ◼ 
      
     ►  
     you can use it in all sorts of circumstances. It's a good keyboard. But the create keyboard 
     
     
  
 
 
	 00:34:04
     ◼ 
      
     ►  
     was, for people who really want to use a keyboard, was that much better. 
     
     
  
 
 
	 00:34:08
     ◼ 
      
     ►  
     I think that annoyed me is like they made a product called the slim folio for the iPad 
     
     
  
 
 
	 00:34:15
     ◼ 
      
     ►  
     the current standard 329 iPad which is the create without the loo with Bluetooth with 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     Bluetooth but they didn't make a version of the create or haven't made a version of the 
     
     
  
 
 
	 00:34:30
     ◼ 
      
     ►  
     create for the new iPads but I don't know whatever come on Logitech or like anybody 
     
     
  
 
 
	 00:34:36
     ◼ 
      
     ►  
     really? Like, why is it just Logitech? It's not called the Logitech smart connector, right? 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     Like, come on. What's going on here? Someone needs to do some digging on this to find out 
     
     
  
 
 
	 00:34:47
     ◼ 
      
     ►  
     what is happening with the smart connector. 
     
     
  
 
 
	 00:34:49
     ◼ 
      
     ►  
     I agree. Yeah, and if there's anybody out there, we don't do this often, but I'll say 
     
     
  
 
 
	 00:34:55
     ◼ 
      
     ►  
     if there's anybody out there who knows what the deal is with the smart connector and why 
     
     
  
 
 
	 00:35:00
     ◼ 
      
     ►  
     accessory vendors are kind of hesitant to do it, if they're technical issues or if it's 
     
     
  
 
 
	 00:35:03
     ◼ 
      
     ►  
     literally just like the market's not big enough. You would think that there would be some sort 
     
     
  
 
 
	 00:35:10
     ◼ 
      
     ►  
     of market here, but maybe not. I don't know. I would love to hear about it. I know Myke 
     
     
  
 
 
	 00:35:16
     ◼ 
      
     ►  
     would love to hear about it because where are they? The iPad Pro is--Apple, I'll put 
     
     
  
 
 
	 00:35:24
     ◼ 
      
     ►  
     it this way, Apple is providing an opening here. Apple has not yet made a more traditional 
     
     
  
 
 
	 00:35:30
     ◼ 
      
     ►  
     laptop style keyboard for the iPad Pro. Apple has declined to do that and I'm a 
     
     
  
 
 
	 00:35:35
     ◼ 
      
     ►  
     little bit baffled by that. I know the smart keyboard is their thing and it's 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     where the first product to do this at all and maybe they think this 
     
     
  
 
 
	 00:35:47
     ◼ 
      
     ►  
     is enough or maybe they have to start somewhere but like there are 
     
     
  
 
 
	 00:35:50
     ◼ 
      
     ►  
     opportunities to get in on the ground with this iPad Pro and say we've got a 
     
     
  
 
 
	 00:35:57
     ◼ 
      
     ►  
     better solution than Apple for you people who are doing your work and your 
     
     
  
 
 
	 00:36:01
     ◼ 
      
     ►  
     those fortune 500 companies that are embracing the iPad and like we can get 
     
     
  
 
 
	 00:36:04
     ◼ 
      
     ►  
     you something that's that's more a little more keyboard than what you get 
     
     
  
 
 
	 00:36:09
     ◼ 
      
     ►  
     with a smart keyboard and yet there are very few that do that it's a little bit 
     
     
  
 
 
	 00:36:15
     ◼ 
      
     ►  
     it's disappointing I'll say that so let's talk about iOS 11 I have been 
     
     
  
 
 
	 00:36:22
     ◼ 
      
     ►  
     been holding off installing iOS 11 onto my iPads for a couple of reasons. I mean, one, 
     
     
  
 
 
	 00:36:29
     ◼ 
      
     ►  
     you know, people say don't put betas on your work devices. Well, these are my primary work 
     
     
  
 
 
	 00:36:35
     ◼ 
      
     ►  
     devices, both of my iPads, right? The 10.5, the 12.9. That is where if I'm not recording 
     
     
  
 
 
	 00:36:40
     ◼ 
      
     ►  
     and editing a podcast, all of the other work that comes with running my business is done 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     from those machines. So I've been a bit hesitant. This hesitance came from the fact that beta 
     
     
  
 
 
	 00:36:50
     ◼ 
      
     ►  
     and bricked both of my iPads and I had to restore them. 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     But then the temptation got to me and I installed the developer beta 2 on my 12.9 inch iPad 
     
     
  
 
 
	 00:37:04
     ◼ 
      
     ►  
     this morning. 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     This was mostly because this was in our document today and I woke up to a message from Jason, 
     
     
  
 
 
	 00:37:11
     ◼ 
      
     ►  
     two messages, I think something to the effect of like, "Come on, just install it now." 
     
     
  
 
 
 
 
	 00:37:18
     ◼ 
      
     ►  
     So at that point, Jason pushed me over the edge and I installed Beta 2 this morning and 
     
     
  
 
 
	 00:37:23
     ◼ 
      
     ►  
     it went fine and I can tell there is a massive difference between Beta 1 and Beta 2 and just 
     
     
  
 
 
	 00:37:29
     ◼ 
      
     ►  
     general reliability. 
     
     
  
 
 
	 00:37:31
     ◼ 
      
     ►  
     I was having a lot of problems with Beta 1, just like everything was like shaking around 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     all over the place, like it was not good. 
     
     
  
 
 
	 00:37:38
     ◼ 
      
     ►  
     And Beta 2 is way better. 
     
     
  
 
 
	 00:37:40
     ◼ 
      
     ►  
     Which I think is the public beta. 
     
     
  
 
 
	 00:37:41
     ◼ 
      
     ►  
     I think the second developer beta is basically the public beta. 
     
     
  
 
 
	 00:37:44
     ◼ 
      
     ►  
     So that's the one that anybody can sign up for. 
     
     
  
 
 
 
	 00:37:47
     ◼ 
      
     ►  
     You've been running the betas since WWDC, right? 
     
     
  
 
 
	 00:37:51
     ◼ 
      
     ►  
     - Yeah, I would say, yeah. 
     
     
  
 
 
	 00:37:54
     ◼ 
      
     ►  
     So I installed it on a secondary iPad 
     
     
  
 
 
	 00:37:56
     ◼ 
      
     ►  
     when developer beta one came out. 
     
     
  
 
 
	 00:38:01
     ◼ 
      
     ►  
     But when I got the new iPads, 
     
     
  
 
 
	 00:38:03
     ◼ 
      
     ►  
     I didn't wait too long before I installed. 
     
     
  
 
 
	 00:38:07
     ◼ 
      
     ►  
     So I got a 12.9 and the 10.5. 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     And so I installed the beta on the 12.9 almost right away, 
     
     
  
 
 
	 00:38:14
     ◼ 
      
     ►  
     figuring that it was based on a backup of my personal 12.9, 
     
     
  
 
 
	 00:38:19
     ◼ 
      
     ►  
     and this is the one I got for the review. 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     And so if there was a problem, 
     
     
  
 
 
	 00:38:26
     ◼ 
      
     ►  
     I would just pick up the real 12.9 and use that, 
     
     
  
 
 
	 00:38:30
     ◼ 
      
     ►  
     my previous one. 
     
     
  
 
 
	 00:38:31
     ◼ 
      
     ►  
     But I then went, after a few days, 
     
     
  
 
 
	 00:38:38
     ◼ 
      
     ►  
     I went and installed it on the 10.5, 
     
     
  
 
 
	 00:38:41
     ◼ 
      
     ►  
     because really it is night and day. 
     
     
  
 
 
	 00:38:45
     ◼ 
      
     ►  
     Like again, if you absolutely have to rely 
     
     
  
 
 
	 00:38:48
     ◼ 
      
     ►  
     on everything working right on your iPad, 
     
     
  
 
 
	 00:38:51
     ◼ 
      
     ►  
     you shouldn't install a beta, especially in early beta, 
     
     
  
 
 
	 00:38:53
     ◼ 
      
     ►  
     because things are broken. 
     
     
  
 
 
	 00:38:56
     ◼ 
      
     ►  
     There are things that I try to do. 
     
     
  
 
 
	 00:38:57
     ◼ 
      
     ►  
     Like I have it where occasionally command tab 
     
     
  
 
 
	 00:39:00
     ◼ 
      
     ►  
     just stops working. 
     
     
  
 
 
	 00:39:01
     ◼ 
      
     ►  
     Or if you use the four finger gesture to move between apps 
     
     
  
 
 
	 00:39:06
     ◼ 
      
     ►  
     in beta two, I have apps that just freeze 
     
     
  
 
 
	 00:39:10
     ◼ 
      
     ►  
     when you try to do that. That you switch to the other app and then they freeze and you've 
     
     
  
 
 
	 00:39:14
     ◼ 
      
     ►  
     got to kind of go to the lock screen and unlock it and then wait for it to quit before you 
     
     
  
 
 
	 00:39:18
     ◼ 
      
     ►  
     can move on with your life. 
     
     
  
 
 
	 00:39:20
     ◼ 
      
     ►  
     And there's stuff like in Tweetbot for example, if you paste the link into the compose box 
     
     
  
 
 
	 00:39:25
     ◼ 
      
     ►  
     it immediately crashes every single time. 
     
     
  
 
 
 
	 00:39:29
     ◼ 
      
     ►  
     By the way there is a workaround for this. If you paste the link before you write any 
     
     
  
 
 
	 00:39:33
     ◼ 
      
     ►  
     other text it won't crash. Just a quick FYI for anyone. 
     
     
  
 
 
	 00:39:38
     ◼ 
      
     ►  
     In Twitterific there's a weird bug where when you paste a link in at the end of a tweet, 
     
     
  
 
 
	 00:39:43
     ◼ 
      
     ►  
     it shows it pasted into the beginning of the tweet and then it moves to the right place. 
     
     
  
 
 
	 00:39:50
     ◼ 
      
     ►  
     It's super weird. 
     
     
  
 
 
	 00:39:51
     ◼ 
      
     ►  
     I think there's something to do with the drag and drop stuff is messing around with copy 
     
     
  
 
 
 
	 00:39:58
     ◼ 
      
     ►  
     Yeah, and then another one that gets me, and this is actually a workflow issue that I did 
     
     
  
 
 
	 00:40:02
     ◼ 
      
     ►  
     have to deal with, which is literally because I have these workflows in 
     
     
  
 
 
	 00:40:07
     ◼ 
      
     ►  
     workflow that resize photos and upload them to my server for six colors and 
     
     
  
 
 
	 00:40:14
     ◼ 
      
     ►  
     using transmit the FTP app and they don't work. It gets to the transmit 
     
     
  
 
 
	 00:40:19
     ◼ 
      
     ►  
     step and just stops. And so I let panic know and I let workflow know. Um, and 
     
     
  
 
 
	 00:40:27
     ◼ 
      
     ►  
     it's fine because it's a beta. Like I'm not going to get mad at anybody 
     
     
  
 
 
	 00:40:30
     ◼ 
      
     ►  
     about it other than myself maybe. That's what happens. But this is what I'm saying is you 
     
     
  
 
 
	 00:40:36
     ◼ 
      
     ►  
     gotta pay right now. If you want to get the benefits of the multitasking stuff now, you 
     
     
  
 
 
	 00:40:42
     ◼ 
      
     ►  
     gotta pay now. Now for us, we talk about this stuff, I think it's worth taking that as part 
     
     
  
 
 
	 00:40:49
     ◼ 
      
     ►  
     of our jobs, taking that risk a little bit. I have found that you can work with them and 
     
     
  
 
 
	 00:40:55
     ◼ 
      
     ►  
     bugs are not horrible, you can deal with them, and the trade-off I get is that I get to experience 
     
     
  
 
 
	 00:41:01
     ◼ 
      
     ►  
     and think about and write about these features, and maybe even, Dan and I were talking about 
     
     
  
 
 
	 00:41:07
     ◼ 
      
     ►  
     this the other day on the Six Colors podcast, maybe even influence it a little bit, because 
     
     
  
 
 
	 00:41:12
     ◼ 
      
     ►  
     I've seen, like Matthew Panzareno had a really nice Twitter thread that, you know, I hope 
     
     
  
 
 
	 00:41:18
     ◼ 
      
     ►  
     he filed some radars too, but he had a really nice Twitter thread about some of the UI things 
     
     
  
 
 
	 00:41:23
     ◼ 
      
     ►  
     that are in these early betas of iOS 11 that just seem like misguided or wrong. And now 
     
     
  
 
 
	 00:41:28
     ◼ 
      
     ►  
     is the time for those of us who use this stuff a lot to write articles and post tweets and 
     
     
  
 
 
	 00:41:35
     ◼ 
      
     ►  
     file radars and say don't let this ship to stuff that isn't quite right. Because there's 
     
     
  
 
 
	 00:41:43
     ◼ 
      
     ►  
     definitely stuff in there that is new interface stuff that doesn't work right. That like you 
     
     
  
 
 
	 00:41:51
     ◼ 
      
     ►  
     you shouldn't do it this way. And some of that stuff, it may be stuff we get used to 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     and we deal with it and we move on, but some of it feels like it's just misguided and the 
     
     
  
 
 
	 00:42:00
     ◼ 
      
     ►  
     more people who say, "Why is it like this?" the more somebody inside Apple has ammunition 
     
     
  
 
 
	 00:42:05
     ◼ 
      
     ►  
     to say, "See, I told you we shouldn't do it this way," and maybe change it. 
     
     
  
 
 
	 00:42:11
     ◼ 
      
     ►  
     So what are some of the things for you right now that are sticking out, good and bad? 
     
     
  
 
 
	 00:42:19
     ◼ 
      
     ►  
     Well, on the good, and I haven't even put it on my iPhone because I don't see the point, 
     
     
  
 
 
	 00:42:24
     ◼ 
      
     ►  
     because really I installed it for the iPad stuff. I'm looking forward to using drag and 
     
     
  
 
 
	 00:42:30
     ◼ 
      
     ►  
     drop, but drag and drop right now is kind of, until there are betas of third-party apps 
     
     
  
 
 
	 00:42:35
     ◼ 
      
     ►  
     I use that support drag and drop more explicitly right now, it's really hit and miss, so I 
     
     
  
 
 
	 00:42:39
     ◼ 
      
     ►  
     kind of don't bother a lot of the time. So for me, it is the multitasking stuff, primarily, 
     
     
  
 
 
	 00:42:44
     ◼ 
      
     ►  
     fact that I can have two windows open in split view and a slide-over window 
     
     
  
 
 
	 00:42:50
     ◼ 
      
     ►  
     running and the slide-over window can be left or right, the fact that I can have 
     
     
  
 
 
	 00:42:55
     ◼ 
      
     ►  
     those two windows live together so that I can have Twitter and Slack open side 
     
     
  
 
 
	 00:43:00
     ◼ 
      
     ►  
     by side in one and my text editor and Safari open in another and I can command 
     
     
  
 
 
	 00:43:06
     ◼ 
      
     ►  
     tab between them, that's great. That's that moment where I'm like, "Oh yeah!" and 
     
     
  
 
 
	 00:43:10
     ◼ 
      
     ►  
     the command tab is fast, it basically just does a dissolve, a really fast 
     
     
  
 
 
	 00:43:14
     ◼ 
      
     ►  
     dissolve and you've gone from your these two apps to these other two apps and 
     
     
  
 
 
	 00:43:18
     ◼ 
      
     ►  
     they get to sit there in the configuration you set them in because 
     
     
  
 
 
	 00:43:21
     ◼ 
      
     ►  
     remember in iOS 10 you can only have one sort of secondary app that you set and 
     
     
  
 
 
	 00:43:26
     ◼ 
      
     ►  
     if you switch command tab to a different app the the left app changes but the 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     right app just stays there and in iOS 11 that concept is gone which is great 
     
     
  
 
 
	 00:43:36
     ◼ 
      
     ►  
     which is not to say that it couldn't be better but it's so much better than what 
     
     
  
 
 
	 00:43:39
     ◼ 
      
     ►  
     was there before. So for me, that's the number one. 
     
     
  
 
 
	 00:43:44
     ◼ 
      
     ►  
     That's an interesting thing to point out because I know for a lot of people, that change has 
     
     
  
 
 
	 00:43:49
     ◼ 
      
     ►  
     been a problem and I thought that it was going to be a problem for me, right? Because I would 
     
     
  
 
 
	 00:43:54
     ◼ 
      
     ►  
     do so much work where I would have, I would basically be using three applications and 
     
     
  
 
 
	 00:44:00
     ◼ 
      
     ►  
     the way that I would do it is so like I'll give the biggest one for me is when I'm preparing 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     for shows. I would have Google Docs on the right hand side, so it's in the non-moving 
     
     
  
 
 
	 00:44:09
     ◼ 
      
     ►  
     side, and then on the left hand side I would have Notes. And what would happen is I would 
     
     
  
 
 
	 00:44:15
     ◼ 
      
     ►  
     be going through my Notes document where I've been saving links and stuff throughout the 
     
     
  
 
 
	 00:44:18
     ◼ 
      
     ►  
     week, I would tap on a link, it would switch out to Safari, I would read the articles that 
     
     
  
 
 
	 00:44:23
     ◼ 
      
     ►  
     I need to read, copy and paste the things that I need, and then just Command Tab, and 
     
     
  
 
 
	 00:44:27
     ◼ 
      
     ►  
     that Command Tab would swap me right back to Notes again. And this is just something 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     that I've really gotten to use and that is the way that I work, right? And I do it for 
     
     
  
 
 
	 00:44:37
     ◼ 
      
     ►  
     like when we're sending out invoices and stuff, then I'll have like a web browser, I have 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     two web browsers, don't ask, and Google Sheets and would like I'll be swapping between Safari 
     
     
  
 
 
	 00:44:47
     ◼ 
      
     ►  
     and Google Sheets with Chrome on the right hand side. Like, what? Great, right? That's 
     
     
  
 
 
	 00:44:51
     ◼ 
      
     ►  
     how I would do it. And I've realized quite quickly, ah, can't do that anymore, right? 
     
     
  
 
 
	 00:44:59
     ◼ 
      
     ►  
     that doesn't work. If you command tab, it takes you to a complete full screen app or 
     
     
  
 
 
	 00:45:04
     ◼ 
      
     ►  
     another pair or something like that. But the way that I was doing it this morning, because 
     
     
  
 
 
	 00:45:09
     ◼ 
      
     ►  
     I prepared for this show using iOS 11, I waited until I'd update it before I did it so I could 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     try and work it out. It's just a case of changing things around. So one thing that I was, the 
     
     
  
 
 
	 00:45:17
     ◼ 
      
     ►  
     way I was doing it this morning, is I would have Google Docs and a web browser open. So 
     
     
  
 
 
	 00:45:24
     ◼ 
      
     ►  
     I'd have Google Docs and Safari open, 
     
     
  
 
 
	 00:45:26
     ◼ 
      
     ►  
     and then I would have notes in that little slide over app. 
     
     
  
 
 
	 00:45:29
     ◼ 
      
     ►  
     So I would just slide it over, click the link, 
     
     
  
 
 
	 00:45:32
     ◼ 
      
     ►  
     it would open in Safari, slide it away again, 
     
     
  
 
 
	 00:45:34
     ◼ 
      
     ►  
     and then I can use the two and bring it back when I need it. 
     
     
  
 
 
	 00:45:37
     ◼ 
      
     ►  
     So it's just a case for me of adapting to the new method, 
     
     
  
 
 
	 00:45:42
     ◼ 
      
     ►  
     and while it feels weird right now, 
     
     
  
 
 
	 00:45:45
     ◼ 
      
     ►  
     it's because I've had two years of muscle memory 
     
     
  
 
 
	 00:45:49
     ◼ 
      
     ►  
     to build these workflows that I currently have, 
     
     
  
 
 
	 00:45:51
     ◼ 
      
     ►  
     like the way that I'm currently working on my iPad, 
     
     
  
 
 
	 00:45:54
     ◼ 
      
     ►  
     it's been that way forever, 
     
     
  
 
 
	 00:45:56
     ◼ 
      
     ►  
     but it doesn't mean that that was better. 
     
     
  
 
 
	 00:45:58
     ◼ 
      
     ►  
     Like for example, I spent, I'm not kidding, 
     
     
  
 
 
	 00:46:01
     ◼ 
      
     ►  
     45 seconds yesterday trying to find an app 
     
     
  
 
 
	 00:46:05
     ◼ 
      
     ►  
     in the current split view picker on iOS 10. 
     
     
  
 
 
	 00:46:08
     ◼ 
      
     ►  
     So I was just swiping through the list, 
     
     
  
 
 
	 00:46:09
     ◼ 
      
     ►  
     I was like I know it's here somewhere, 
     
     
  
 
 
	 00:46:11
     ◼ 
      
     ►  
     and I'm doing it the whole time, 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     and then I realized if I was on iOS 11, 
     
     
  
 
 
	 00:46:15
     ◼ 
      
     ►  
     I would just swipe up from the dock and just drag it up. 
     
     
  
 
 
	 00:46:19
     ◼ 
      
     ►  
     And just for an hour today of doing this, I'm like, 
     
     
  
 
 
	 00:46:23
     ◼ 
      
     ►  
     oh, this is really, I'm zipping around the system. 
     
     
  
 
 
	 00:46:27
     ◼ 
      
     ►  
     You just gotta lock into it, but it's like, 
     
     
  
 
 
	 00:46:30
     ◼ 
      
     ►  
     okay, so I can just bring up this app 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     and then I can swap it around with this one, 
     
     
  
 
 
	 00:46:33
     ◼ 
      
     ►  
     and then I can search for this app 
     
     
  
 
 
	 00:46:35
     ◼ 
      
     ►  
     and it brings open a full screen, 
     
     
  
 
 
	 00:46:36
     ◼ 
      
     ►  
     and then I just bring up the doc 
     
     
  
 
 
	 00:46:37
     ◼ 
      
     ►  
     and just drag another app in. 
     
     
  
 
 
	 00:46:38
     ◼ 
      
     ►  
     And I was doing something earlier, 
     
     
  
 
 
	 00:46:40
     ◼ 
      
     ►  
     I was watching a YouTube video in the YouTube app, right? 
     
     
  
 
 
	 00:46:43
     ◼ 
      
     ►  
     And then I needed to respond to a message 
     
     
  
 
 
	 00:46:47
     ◼ 
      
     ►  
     and I needed to copy something out of an email, 
     
     
  
 
 
	 00:46:49
     ◼ 
      
     ►  
     so I brought up the two applications, did that, right, did the work that I needed, swiped 
     
     
  
 
 
	 00:46:53
     ◼ 
      
     ►  
     up from the dock, and then the recent thing was the YouTube app. I just pressed it and 
     
     
  
 
 
	 00:46:56
     ◼ 
      
     ►  
     it pulled the YouTube video back again. And like, iOS 11, me and you are gonna be real 
     
     
  
 
 
	 00:47:00
     ◼ 
      
     ►  
     good friends. 
     
     
  
 
 
	 00:47:01
     ◼ 
      
     ►  
     Yeah, you talk about the muscle memory, I think that's one of the challenges when you're 
     
     
  
 
 
	 00:47:06
     ◼ 
      
     ►  
     using a beta is, and you're evaluating it and you're writing or talking about it, is 
     
     
  
 
 
	 00:47:12
     ◼ 
      
     ►  
     trying to keep in mind that everything is different, and different doesn't necessarily 
     
     
  
 
 
	 00:47:19
     ◼ 
      
     ►  
     mean bad, because the danger is that everything you see that's different, you go, "Oh, this 
     
     
  
 
 
	 00:47:28
     ◼ 
      
     ►  
     is bad, they should go back to the way it was," and then you complain about it or you 
     
     
  
 
 
	 00:47:31
     ◼ 
      
     ►  
     file a bug or whatever. And that's one of the tricks I've found, is like, you gotta 
     
     
  
 
 
	 00:47:37
     ◼ 
      
     ►  
     really think about it like, "Do I react to this because it's different or because there 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     are reasons why it doesn't work for me?" And that's just a challenge. So when, you know, 
     
     
  
 
 
	 00:47:49
     ◼ 
      
     ►  
     some of the stuff that comes up in a new system I end up embracing and being like, "Oh yeah, 
     
     
  
 
 
	 00:47:55
     ◼ 
      
     ►  
     okay, I see why they did it. I just need to live with it for a while." And other things, 
     
     
  
 
 
	 00:47:59
     ◼ 
      
     ►  
     if you go through that process and try to say, "Now why am I reacting this way to this? 
     
     
  
 
 
	 00:48:03
     ◼ 
      
     ►  
     was I doing before? Is there another way to do this now? Or is this a mistake? Because 
     
     
  
 
 
	 00:48:08
     ◼ 
      
     ►  
     it's just so easy to just have that knee-jerk reaction of, "Oh, it's different. I don't 
     
     
  
 
 
	 00:48:11
     ◼ 
      
     ►  
     like it. Make it back to the way it was." And sometimes changes can be bad, but sometimes 
     
     
  
 
 
	 00:48:16
     ◼ 
      
     ►  
     it's just change and you're reacting to it. So I will give you an example of something 
     
     
  
 
 
	 00:48:21
     ◼ 
      
     ►  
     that somebody came up with. Was it Federico? Somebody mentioned, maybe Steve John Smith, 
     
     
  
 
 
	 00:48:27
     ◼ 
      
     ►  
     But it was a really good point, which is, to your old workflow, one thing you can't 
     
     
  
 
 
	 00:48:35
     ◼ 
      
     ►  
     do is pair two apps together and then pair another app with one of those previous apps. 
     
     
  
 
 
	 00:48:43
     ◼ 
      
     ►  
     Like, they only have one buddy, and I get why that would be a thing that you would do 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     if you're Apple, because it sort of simplifies the whole process not to have different instances 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     of the app displaying in the app switcher and all of that, but I can see how in different 
     
     
  
 
 
	 00:49:01
     ◼ 
      
     ►  
     workflows you might want to have the same app recur, like I want this app in Safari, 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     but I also want this app in Safari. And in iOS 11, at least so far, that's not something 
     
     
  
 
 
	 00:49:11
     ◼ 
      
     ►  
     you're allowed to do. And that's, and slide over might be a workaround there, but I could 
     
     
  
 
 
	 00:49:16
     ◼ 
      
     ►  
     see like the argument that that's a case where is there a workaround like slide over and 
     
     
  
 
 
	 00:49:22
     ◼ 
      
     ►  
     is that enough or is this something that really it should be able to do it but I also feel 
     
     
  
 
 
	 00:49:26
     ◼ 
      
     ►  
     a little bit ungrateful even talking about it because it's like it's so much better than 
     
     
  
 
 
	 00:49:30
     ◼ 
      
     ►  
     it was yeah and like I said it could be better there are some things that I don't entirely 
     
     
  
 
 
	 00:49:36
     ◼ 
      
     ►  
     endorse but it's so much better than it was so yeah that's that's the challenge the multitasking 
     
     
  
 
 
	 00:49:42
     ◼ 
      
     ►  
     I mean I gotta say I think they I think they kind of nailed it searching is another thing 
     
     
  
 
 
	 00:49:46
     ◼ 
      
     ►  
     right we in a multitasking context you you still can't like search for an app and then 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     drop it in. It has to be in the dock or in the recent part of the dock. 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     Well you can search through Spotlight and then pull it in. So for someone like me who's 
     
     
  
 
 
	 00:50:01
     ◼ 
      
     ►  
     a keyboard user, right, like I'm a persistent keyboard user with my iPad, that works fine 
     
     
  
 
 
	 00:50:07
     ◼ 
      
     ►  
     because I can Spotlight search and then drag and drop from the Spotlight results. But I 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     know that it's not as easy to do this if you don't have a keyboard all the time. But that 
     
     
  
 
 
	 00:50:16
     ◼ 
      
     ►  
     works great for me. 
     
     
  
 
 
	 00:50:17
     ◼ 
      
     ►  
     And I imagine that's that's the thing making that more searchable. I imagine is something that is going to happen 
     
     
  
 
 
	 00:50:23
     ◼ 
      
     ►  
     In fact, I was finding that I wanted the command tab switcher to allow me to just touch on one of them and say drag 
     
     
  
 
 
	 00:50:32
     ◼ 
      
     ►  
     It over here and is like nope that 
     
     
  
 
 
	 00:50:34
     ◼ 
      
     ►  
     Not allowed I'll be nice. I tried to do that too where I was like, oh, why do I need to? 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     I just need to bring it in. Let me just drag it straight out 
     
     
  
 
 
	 00:50:41
     ◼ 
      
     ►  
     Yeah, I you know you touch on something there that I do feel it's like I feel like I feel like I can't criticize 
     
     
  
 
 
	 00:50:46
     ◼ 
      
     ►  
     criticize, I'm scared they're gonna take it away from me. Right? Like, you asked for 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     this, don't start saying we're doing it wrong now because we'll take it away. 
     
     
  
 
 
	 00:50:55
     ◼ 
      
     ►  
     Multitasking has been removed in public beta 2. You ungrateful people. 
     
     
  
 
 
	 00:50:59
     ◼ 
      
     ►  
     How dare you. There is one thing though, Jason, where I completely agree with you, right? 
     
     
  
 
 
	 00:51:03
     ◼ 
      
     ►  
     Sometimes, don't just say something bad or worse, get used to it first and then see how 
     
     
  
 
 
	 00:51:08
     ◼ 
      
     ►  
     you feel. I agree with that. However, the notification center is a disaster right now. 
     
     
  
 
 
	 00:51:16
     ◼ 
      
     ►  
     There are a ton of different things that are wrong with it. 
     
     
  
 
 
	 00:51:19
     ◼ 
      
     ►  
     Now the idea of merging the lock screen 
     
     
  
 
 
	 00:51:22
     ◼ 
      
     ►  
     and notification center, I know why that's problematic 
     
     
  
 
 
	 00:51:27
     ◼ 
      
     ►  
     and some people don't like it, right? 
     
     
  
 
 
	 00:51:29
     ◼ 
      
     ►  
     'Cause it's like what is the lock state or whatever, 
     
     
  
 
 
	 00:51:31
     ◼ 
      
     ►  
     but from a functional perspective, 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     that doesn't bother me too much, right? 
     
     
  
 
 
	 00:51:36
     ◼ 
      
     ►  
     Like whatever, right? 
     
     
  
 
 
	 00:51:38
     ◼ 
      
     ►  
     I've just got the time there now instead. 
     
     
  
 
 
	 00:51:39
     ◼ 
      
     ►  
     I mean admittedly I'm not using this on an iPhone. 
     
     
  
 
 
	 00:51:42
     ◼ 
      
     ►  
     I don't know how it is on an iPhone, 
     
     
  
 
 
	 00:51:43
     ◼ 
      
     ►  
     if it's different in any way or if it's trickier 
     
     
  
 
 
	 00:51:45
     ◼ 
      
     ►  
     or more confusing, but it's like, okay, whatever. 
     
     
  
 
 
	 00:51:48
     ◼ 
      
     ►  
     My problem is, so I'm coming at this from the iPad, 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     one, you have just a single column, 
     
     
  
 
 
	 00:51:54
     ◼ 
      
     ►  
     which is such a waste of space 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     on this huge screen that you've given me, 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     especially now you have reverted 
     
     
  
 
 
	 00:52:00
     ◼ 
      
     ►  
     to a single column widget layout, 
     
     
  
 
 
	 00:52:02
     ◼ 
      
     ►  
     where we had a dual column widget layout before, 
     
     
  
 
 
	 00:52:04
     ◼ 
      
     ►  
     but the biggest problem is just the way 
     
     
  
 
 
	 00:52:06
     ◼ 
      
     ►  
     you interact with notifications is a nightmare. 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     So currently, even on the iPad, 
     
     
  
 
 
	 00:52:12
     ◼ 
      
     ►  
     you have to do like a mock 3D touch 
     
     
  
 
 
	 00:52:14
     ◼ 
      
     ►  
     to do any interaction at all with notifications. 
     
     
  
 
 
	 00:52:18
     ◼ 
      
     ►  
     Where in the past, you used to be able to swipe them 
     
     
  
 
 
	 00:52:20
     ◼ 
      
     ►  
     and perform some quick actions, which is way quicker 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     because on the iPad, you're waiting for an animation. 
     
     
  
 
 
	 00:52:25
     ◼ 
      
     ►  
     Because on the iPhone, you are instigating the 3D touch 
     
     
  
 
 
	 00:52:29
     ◼ 
      
     ►  
     so you can make that happen immediately. 
     
     
  
 
 
	 00:52:31
     ◼ 
      
     ►  
     But on the iPad, you have to press and hold 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     and wait for it to open. - It's a tap and hold, yeah. 
     
     
  
 
 
	 00:52:35
     ◼ 
      
     ►  
     - Because it's-- - There's a lot 
     
     
  
 
 
	 00:52:36
     ◼ 
      
     ►  
     of tap and hold now. - Exactly. 
     
     
  
 
 
	 00:52:37
     ◼ 
      
     ►  
     I mean, and tap and hold for the drag and drop, 
     
     
  
 
 
	 00:52:39
     ◼ 
      
     ►  
     like I'm fine with, but for the notifications, 
     
     
  
 
 
	 00:52:43
     ◼ 
      
     ►  
     it's not great. 
     
     
  
 
 
	 00:52:44
     ◼ 
      
     ►  
     Also, I can't find a way to-- you can't just tap on the notification and it opens the app 
     
     
  
 
 
 
	 00:52:51
     ◼ 
      
     ►  
     All the notification stuff seems like a bit of a nightmare to me right now. 
     
     
  
 
 
	 00:52:56
     ◼ 
      
     ►  
     That is the one area that-- well, one, I'm seeing a lot of people who are using the public 
     
     
  
 
 
	 00:53:00
     ◼ 
      
     ►  
     beta now start to complain about this. 
     
     
  
 
 
	 00:53:02
     ◼ 
      
     ►  
     I'm hoping that this is a thing that will get refined as we go through because right 
     
     
  
 
 
	 00:53:08
     ◼ 
      
     ►  
     now it is a bit of a mess, I think. 
     
     
  
 
 
 
	 00:53:11
     ◼ 
      
     ►  
     We don't know. 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     of the other things that's tricky when you talk about betas is we can talk about them 
     
     
  
 
 
	 00:53:17
     ◼ 
      
     ►  
     like it's a done deal, but we actually don't know whether… 
     
     
  
 
 
	 00:53:20
     ◼ 
      
     ►  
     Yeah, they just, they literally may have not gotten to it yet. Like, we're making some 
     
     
  
 
 
	 00:53:23
     ◼ 
      
     ►  
     changes to the notification stuff. It's not finished, right? Like, you know… 
     
     
  
 
 
	 00:53:27
     ◼ 
      
     ►  
     Or they, or they, they, they said, "Well, let's try this and see what the reaction 
     
     
  
 
 
	 00:53:31
     ◼ 
      
     ►  
     is," right? Because they know that they have a public beta process now. So let's try 
     
     
  
 
 
	 00:53:34
     ◼ 
      
     ►  
     it and see what the reaction is. "Oh, wow, people really hated that. Let's go back," 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     because we've seen that, right? We've seen that in previous betas, where they made 
     
     
  
 
 
	 00:53:40
     ◼ 
      
     ►  
     changes and everybody screamed and they went back. Even sometimes things that we kind of 
     
     
  
 
 
	 00:53:44
     ◼ 
      
     ►  
     like the changes but other people are like, "Oh no, I can't believe it!" and they're like, 
     
     
  
 
 
	 00:53:47
     ◼ 
      
     ►  
     "Alright, we're going to turn that off." 
     
     
  
 
 
	 00:53:48
     ◼ 
      
     ►  
     Yeah, so I have faith that if there's something here that categorically people are not happy 
     
     
  
 
 
	 00:53:53
     ◼ 
      
     ►  
     with and people are raising feedback and stuff like that, that they will change it because 
     
     
  
 
 
	 00:53:58
     ◼ 
      
     ►  
     they're not silly and we've seen it happen before. But like I was saying, if there's 
     
     
  
 
 
	 00:54:01
     ◼ 
      
     ►  
     one thing that I don't like, it's that. That's kind of the thing that I'm not too keen on. 
     
     
  
 
 
	 00:54:07
     ◼ 
      
     ►  
     I feel like it's not fully baked. I agree with you there. I was going to point out, 
     
     
  
 
 
	 00:54:14
     ◼ 
      
     ►  
     I actually don't like control center on the iPad. I think that, I think again, I think 
     
     
  
 
 
	 00:54:19
     ◼ 
      
     ►  
     it needs to be refined. 
     
     
  
 
 
	 00:54:20
     ◼ 
      
     ►  
     I like it a lot. What do you not like about it? 
     
     
  
 
 
	 00:54:23
     ◼ 
      
     ►  
     I don't love, um, I understand that they kind of wanted to have a single gesture for the 
     
     
  
 
 
	 00:54:30
     ◼ 
      
     ►  
     multitasking and control center. So you've got this and the doc, right? So you've got 
     
     
  
 
 
	 00:54:35
     ◼ 
      
     ►  
     the, you got to take the big swipe up. Um, but there are a few things. So like I needed 
     
     
  
 
 
	 00:54:40
     ◼ 
      
     ►  
     to airplay a video last weekend and for the life of me, I couldn't figure out how to do 
     
     
  
 
 
	 00:54:49
     ◼ 
      
     ►  
     it because there was no airplay command visible in the video player in the app. And I ended 
     
     
  
 
 
	 00:54:57
     ◼ 
      
     ►  
     up figuring it out with help, but what I had to do was I had to swipe up to control center. 
     
     
  
 
 
	 00:55:02
     ◼ 
      
     ►  
     I had to tap and hold on the "Now Playing" icon, at which point it expanded to show the 
     
     
  
 
 
	 00:55:12
     ◼ 
      
     ►  
     – because the screen mirroring is visible on Control Center. 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     But that's not what you wanted to do. 
     
     
  
 
 
	 00:55:18
     ◼ 
      
     ►  
     But I wanted to AirPlay a video and not mirror my screen, and I had to tap and hold on "Now 
     
     
  
 
 
	 00:55:23
     ◼ 
      
     ►  
     Playing" to bring up the AirPlay submenu, which then I could tap on and choose an Apple 
     
     
  
 
 
 
	 00:55:28
     ◼ 
      
     ►  
     then, so I'm out of the app, I'm in Control Center, I'm in a modal pop-up in Control Center, 
     
     
  
 
 
	 00:55:35
     ◼ 
      
     ►  
     and then I bring up another modal, I guess it changes the modal pop-up to be a list view, 
     
     
  
 
 
	 00:55:42
     ◼ 
      
     ►  
     and then you pick where you want to play, and then it plays. And that's wrong for a 
     
     
  
 
 
	 00:55:47
     ◼ 
      
     ►  
     few ways. First is we want to play video, and it's very much like a music interface 
     
     
  
 
 
	 00:55:53
     ◼ 
      
     ►  
     that's happening here. So that was not good. I don't like the fact that I can't tap and 
     
     
  
 
 
	 00:55:59
     ◼ 
      
     ►  
     hold on the Bluetooth and the Wi-Fi and get a picker to pick a new thing. I have to go 
     
     
  
 
 
	 00:56:07
     ◼ 
      
     ►  
     to the settings app. I feel like that should be covered. I think you should be able to 
     
     
  
 
 
	 00:56:12
     ◼ 
      
     ►  
     add and remove items from Control Center by tapping and holding and having them jiggle 
     
     
  
 
 
	 00:56:17
     ◼ 
      
     ►  
     and move them around on the screen or remove them. 
     
     
  
 
 
	 00:56:19
     ◼ 
      
     ►  
     - Yeah, I'll have to be able to move stuff too. 
     
     
  
 
 
	 00:56:22
     ◼ 
      
     ►  
     - It's editable from a list in the settings app, 
     
     
  
 
 
	 00:56:24
     ◼ 
      
     ►  
     which just seems completely wrong to me. 
     
     
  
 
 
	 00:56:26
     ◼ 
      
     ►  
     And again, it's a new feature, 
     
     
  
 
 
	 00:56:28
     ◼ 
      
     ►  
     maybe it's on their list 
     
     
  
 
 
	 00:56:29
     ◼ 
      
     ►  
     and they just couldn't make it happen. 
     
     
  
 
 
	 00:56:30
     ◼ 
      
     ►  
     That's frustrating to me. 
     
     
  
 
 
	 00:56:32
     ◼ 
      
     ►  
     And then my number one complaint actually 
     
     
  
 
 
	 00:56:35
     ◼ 
      
     ►  
     is about the brightness control. 
     
     
  
 
 
	 00:56:36
     ◼ 
      
     ►  
     Because, so I'm sitting in bed and it's morning or night, 
     
     
  
 
 
	 00:56:41
     ◼ 
      
     ►  
     I'm reading something on my iPad and it's, you know, 
     
     
  
 
 
	 00:56:45
     ◼ 
      
     ►  
     it's black text on a white background, it's really bright. 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     And I decide I need to make this screen a little bit darker 
     
     
  
 
 
	 00:56:52
     ◼ 
      
     ►  
     so that this white text on a black text on a white background 
     
     
  
 
 
	 00:56:56
     ◼ 
      
     ►  
     is not as harsh in my eyes. 
     
     
  
 
 
	 00:56:59
     ◼ 
      
     ►  
     In iOS 10, you flip up Control Center 
     
     
  
 
 
	 00:57:02
     ◼ 
      
     ►  
     and you grab the brightness slider, right? 
     
     
  
 
 
	 00:57:05
     ◼ 
      
     ►  
     And the Control Center is only 
     
     
  
 
 
	 00:57:06
     ◼ 
      
     ►  
     on the bottom part of the screen. 
     
     
  
 
 
	 00:57:07
     ◼ 
      
     ►  
     As you slide the brightness slider, what happens? 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     It actually drops out the opacity on the app behind you 
     
     
  
 
 
	 00:57:13
     ◼ 
      
     ►  
     so that you can see the actual effect 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     of the brightness change on the app you're using 
     
     
  
 
 
	 00:57:19
     ◼ 
      
     ►  
     and get it to like there, there, I'm comfortable with that. 
     
     
  
 
 
	 00:57:21
     ◼ 
      
     ►  
     Well, in iOS 11, it takes your app, 
     
     
  
 
 
	 00:57:24
     ◼ 
      
     ►  
     throws it into a thumbnail 
     
     
  
 
 
	 00:57:26
     ◼ 
      
     ►  
     and then you slide a little slider, 
     
     
  
 
 
	 00:57:27
     ◼ 
      
     ►  
     which means you can't see the context, 
     
     
  
 
 
	 00:57:29
     ◼ 
      
     ►  
     not really, of brightness. 
     
     
  
 
 
	 00:57:31
     ◼ 
      
     ►  
     So then now you're guessing like, well, is that enough? 
     
     
  
 
 
	 00:57:34
     ◼ 
      
     ►  
     Tap on the app. 
     
     
  
 
 
	 00:57:35
     ◼ 
      
     ►  
     Nope, it's still too bright. 
     
     
  
 
 
	 00:57:36
     ◼ 
      
     ►  
     Bring it back up, make it down a little bit. 
     
     
  
 
 
	 00:57:37
     ◼ 
      
     ►  
     Oh, that's a little too dark. 
     
     
  
 
 
	 00:57:39
     ◼ 
      
     ►  
     Tap it again, bring it a little bit up. 
     
     
  
 
 
	 00:57:41
     ◼ 
      
     ►  
     It's just, it's a mistake. 
     
     
  
 
 
	 00:57:42
     ◼ 
      
     ►  
     Like it's bad user experience. 
     
     
  
 
 
	 00:57:44
     ◼ 
      
     ►  
     I want to adjust, they had it right before. 
     
     
  
 
 
	 00:57:47
     ◼ 
      
     ►  
     I want to adjust the brightness in context 
     
     
  
 
 
	 00:57:49
     ◼ 
      
     ►  
     of what I'm viewing so that I can see 
     
     
  
 
 
	 00:57:52
     ◼ 
      
     ►  
     whether it's too bright or too dark. 
     
     
  
 
 
	 00:57:53
     ◼ 
      
     ►  
     And with this approach, you can't do that. 
     
     
  
 
 
	 00:57:55
     ◼ 
      
     ►  
     You just have to guess. 
     
     
  
 
 
	 00:57:56
     ◼ 
      
     ►  
     And, you know, again, I'll get used to it, I suppose, 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     but that's one where I can tell now, 
     
     
  
 
 
	 00:58:02
     ◼ 
      
     ►  
     like, that is not the right effect. 
     
     
  
 
 
	 00:58:06
     ◼ 
      
     ►  
     That is, you are losing usability by doing that. 
     
     
  
 
 
	 00:58:09
     ◼ 
      
     ►  
     So what I'm saying is control center. 
     
     
  
 
 
	 00:58:11
     ◼ 
      
     ►  
     There are a lot of things I like about it, 
     
     
  
 
 
	 00:58:14
     ◼ 
      
     ►  
     but that is not, I've got some complaints. 
     
     
  
 
 
	 00:58:16
     ◼ 
      
     ►  
     - Yeah, I can agree with you 
     
     
  
 
 
	 00:58:17
     ◼ 
      
     ►  
     that there are definitely some issues, 
     
     
  
 
 
	 00:58:19
     ◼ 
      
     ►  
     especially the brightness one, 'cause I do the same. 
     
     
  
 
 
	 00:58:21
     ◼ 
      
     ►  
     But on the whole, I really prefer 
     
     
  
 
 
	 00:58:24
     ◼ 
      
     ►  
     the control center layout and design, 
     
     
  
 
 
	 00:58:26
     ◼ 
      
     ►  
     because even, you know, the thing with the brightness thing, 
     
     
  
 
 
	 00:58:29
     ◼ 
      
     ►  
     what I'm, I'm willing to make the trade-off 
     
     
  
 
 
	 00:58:32
     ◼ 
      
     ►  
     based on the fact that now I can swipe it up 
     
     
  
 
 
	 00:58:34
     ◼ 
      
     ►  
     and brightness is always in the same place 
     
     
  
 
 
	 00:58:35
     ◼ 
      
     ►  
     where I expect it to be. 
     
     
  
 
 
	 00:58:36
     ◼ 
      
     ►  
     Like-- - I agree. 
     
     
  
 
 
	 00:58:37
     ◼ 
      
     ►  
     - That has annoyed me every day for a year. 
     
     
  
 
 
	 00:58:41
     ◼ 
      
     ►  
     and I think I would prefer to just like, 
     
     
  
 
 
	 00:58:45
     ◼ 
      
     ►  
     maybe have to do a little bit more fiddling 
     
     
  
 
 
	 00:58:46
     ◼ 
      
     ►  
     or eventually just work out what the brightness will be. 
     
     
  
 
 
	 00:58:50
     ◼ 
      
     ►  
     Right, like there will always be like in the morning 
     
     
  
 
 
	 00:58:52
     ◼ 
      
     ►  
     or at night there's gonna be a level that I'm gonna like 
     
     
  
 
 
	 00:58:54
     ◼ 
      
     ►  
     and I'll be able to tell visually, right, 
     
     
  
 
 
	 00:58:56
     ◼ 
      
     ►  
     like on the little slider, maybe. 
     
     
  
 
 
	 00:58:58
     ◼ 
      
     ►  
     But the fact of me knowing where everything's gonna be, 
     
     
  
 
 
	 00:59:01
     ◼ 
      
     ►  
     I'm way happy with that. 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     And also, I am maybe in the minority here 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     but I think it looks really cool. 
     
     
  
 
 
	 00:59:06
     ◼ 
      
     ►  
     I like the way it looks. 
     
     
  
 
 
	 00:59:09
     ◼ 
      
     ►  
     and I'm also a big fan of the additional functions. 
     
     
  
 
 
	 00:59:12
     ◼ 
      
     ►  
     It's been really fun, right, 
     
     
  
 
 
	 00:59:13
     ◼ 
      
     ►  
     like to watch people sharing things about the beta 
     
     
  
 
 
	 00:59:16
     ◼ 
      
     ►  
     'cause everyone's just using screen recording. 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     - Yeah, absolutely. - It's been really fun 
     
     
  
 
 
	 00:59:20
     ◼ 
      
     ►  
     to see that, and I'm like, yeah, this is great. 
     
     
  
 
 
	 00:59:22
     ◼ 
      
     ►  
     Like, this is a great step. 
     
     
  
 
 
	 00:59:24
     ◼ 
      
     ►  
     So this is just the beginning of our iOS 11 thoughts, 
     
     
  
 
 
 
	 00:59:31
     ◼ 
      
     ►  
     There is a lot to like, there is a lot to, 
     
     
  
 
 
	 00:59:34
     ◼ 
      
     ►  
     clearly that needs some refinement, 
     
     
  
 
 
	 00:59:36
     ◼ 
      
     ►  
     And honestly, we're so early in the process right now, 
     
     
  
 
 
	 00:59:39
     ◼ 
      
     ►  
     I believe a lot of it will be refined. 
     
     
  
 
 
	 00:59:41
     ◼ 
      
     ►  
     But overall, I am very, very, very positive about iOS 11, 
     
     
  
 
 
	 00:59:47
     ◼ 
      
     ►  
     and I'm really excited to see what happens 
     
     
  
 
 
	 00:59:51
     ◼ 
      
     ►  
     come September, October, as all of the applications 
     
     
  
 
 
	 00:59:54
     ◼ 
      
     ►  
     that I use are updated and enhanced, right? 
     
     
  
 
 
	 00:59:57
     ◼ 
      
     ►  
     Like drag and drop. 
     
     
  
 
 
	 00:59:59
     ◼ 
      
     ►  
     - I'm excited that TestFlight, which is the source of, 
     
     
  
 
 
	 01:00:02
     ◼ 
      
     ►  
     that's how you get beta versions of apps, 
     
     
  
 
 
	 01:00:04
     ◼ 
      
     ►  
     Like Apple has already apparently turned on the spigot 
     
     
  
 
 
	 01:00:07
     ◼ 
      
     ►  
     where apps built for iOS 11 can be put in TestFlight, 
     
     
  
 
 
	 01:00:11
     ◼ 
      
     ►  
     which it used to be that that took a while, 
     
     
  
 
 
	 01:00:14
     ◼ 
      
     ►  
     like that was late in the game. 
     
     
  
 
 
	 01:00:15
     ◼ 
      
     ►  
     And so we would have these summer experiences with iOS 11, 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     but it was iOS 11 from Apple. 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     And then all of our apps were iOS 10 apps. 
     
     
  
 
 
	 01:00:23
     ◼ 
      
     ►  
     And this summer I have hope that for the apps 
     
     
  
 
 
	 01:00:26
     ◼ 
      
     ►  
     that if you're fortunate enough to be using betas of apps, 
     
     
  
 
 
	 01:00:30
     ◼ 
      
     ►  
     you've talked to the developer, 
     
     
  
 
 
	 01:00:32
     ◼ 
      
     ►  
     you've gotten on their TestFlight list. 
     
     
  
 
 
	 01:00:33
     ◼ 
      
     ►  
     And I would say that if you are somebody who makes the move to iOS 11 and has an 
     
     
  
 
 
	 01:00:38
     ◼ 
      
     ►  
     app that you love on iOS 11, that whether it works properly or not, if you love it 
     
     
  
 
 
	 01:00:46
     ◼ 
      
     ►  
     and you use it and you know, you're going to use it a lot under iOS 11 this summer, 
     
     
  
 
 
	 01:00:50
     ◼ 
      
     ►  
     send an email to the developer and offer and say, Hey, I'm using iOS 11 and I love 
     
     
  
 
 
 
	 01:00:59
     ◼ 
      
     ►  
     I don't know if you're doing a test flight for iOS 11, but I'm, you know, I, 
     
     
  
 
 
	 01:01:05
     ◼ 
      
     ►  
     I would, I would use it heavily if you want to, if, if you want me to test it, 
     
     
  
 
 
	 01:01:08
     ◼ 
      
     ►  
     they may say, no, be polite, don't demand it and don't feel like you're entitled 
     
     
  
 
 
 
	 01:01:14
     ◼ 
      
     ►  
     But, um, I would say that that can certainly make the beta experience better. 
     
     
  
 
 
	 01:01:19
     ◼ 
      
     ►  
     And I would think that getting good feedback from committed users of a 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     product is helpful to developers as part of the beta process, but you're really 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     in deep now because then you're using beta software on beta software. So you 
     
     
  
 
 
	 01:01:32
     ◼ 
      
     ►  
     gotta be prepared. But I'm excited about it because I've got apps that I use and 
     
     
  
 
 
	 01:01:36
     ◼ 
      
     ►  
     that I like that are going to be updating in TestFlight for iOS 11 and 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     that's exciting because I'm not gonna have to wait until the day that iOS 11 
     
     
  
 
 
	 01:01:43
     ◼ 
      
     ►  
     ships and then the update hits the App Store because I want to use it. I want to 
     
     
  
 
 
	 01:01:49
     ◼ 
      
     ►  
     use that stuff now. I have apps in my TestFlight that are built for iOS 11 but 
     
     
  
 
 
	 01:01:55
     ◼ 
      
     ►  
     TestFlight is not working on my iPad. 
     
     
  
 
 
	 01:01:58
     ◼ 
      
     ►  
     - I've heard, yeah, so TestFlight didn't work at all 
     
     
  
 
 
	 01:02:00
     ◼ 
      
     ►  
     in beta one for me. 
     
     
  
 
 
	 01:02:01
     ◼ 
      
     ►  
     In beta two, it's working on some of my iPads 
     
     
  
 
 
	 01:02:05
     ◼ 
      
     ►  
     and not on others. 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     And we've had friends who've said the same thing, 
     
     
  
 
 
	 01:02:09
     ◼ 
      
     ►  
     that they can't get, the first beta, 
     
     
  
 
 
	 01:02:14
     ◼ 
      
     ►  
     I just kept tapping the link 
     
     
  
 
 
	 01:02:16
     ◼ 
      
     ►  
     and it never would click, basically. 
     
     
  
 
 
	 01:02:21
     ◼ 
      
     ►  
     - I am trying to log in and it's telling me 
     
     
  
 
 
	 01:02:23
     ◼ 
      
     ►  
     that TestFlight is unavailable. 
     
     
  
 
 
	 01:02:25
     ◼ 
      
     ►  
     - Yes, so I have three iPads right now running iOS 11, 
     
     
  
 
 
	 01:02:29
     ◼ 
      
     ►  
     the old 9.7, the 10.5, and the 12.9. 
     
     
  
 
 
	 01:02:33
     ◼ 
      
     ►  
     And two of them have access to TestFlight, 
     
     
  
 
 
	 01:02:36
     ◼ 
      
     ►  
     and the other says it's not available. 
     
     
  
 
 
	 01:02:38
     ◼ 
      
     ►  
     - If anybody knows how to fix this, 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     please let me know, please let me know. 
     
     
  
 
 
	 01:02:42
     ◼ 
      
     ►  
     I really wanna use TestFlight. 
     
     
  
 
 
	 01:02:44
     ◼ 
      
     ►  
     There is one application in there that I really wanna use, 
     
     
  
 
 
	 01:02:49
     ◼ 
      
     ►  
     and I can't, and it's making me upset. 
     
     
  
 
 
	 01:02:51
     ◼ 
      
     ►  
     Also, I'm gonna run into some problems 
     
     
  
 
 
	 01:02:52
     ◼ 
      
     ►  
     of some of the apps that I used. 
     
     
  
 
 
 
	 01:02:55
     ◼ 
      
     ►  
     That I'm on the base for anyway, 
     
     
  
 
 
	 01:02:56
     ◼ 
      
     ►  
     so we'll see how that goes. 
     
     
  
 
 
	 01:02:58
     ◼ 
      
     ►  
     I was 11 kids, it's real. 
     
     
  
 
 
	 01:03:00
     ◼ 
      
     ►  
     - It's real. 
     
     
  
 
 
	 01:03:00
     ◼ 
      
     ►  
     - All right, today's show is also brought to you 
     
     
  
 
 
	 01:03:02
     ◼ 
      
     ►  
     by FreshBooks. 
     
     
  
 
 
	 01:03:04
     ◼ 
      
     ►  
     To all of you freelancers listening right now, 
     
     
  
 
 
	 01:03:06
     ◼ 
      
     ►  
     I wanna pose a question to you. 
     
     
  
 
 
	 01:03:07
     ◼ 
      
     ►  
     What if you could reclaim up to 192 hours 
     
     
  
 
 
	 01:03:11
     ◼ 
      
     ►  
     of your time a year? 
     
     
  
 
 
	 01:03:12
     ◼ 
      
     ►  
     Would you do it? 
     
     
  
 
 
	 01:03:13
     ◼ 
      
     ►  
     Well, our friends at FreshBooks make cloud accounting 
     
     
  
 
 
	 01:03:15
     ◼ 
      
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     software for freelancers that's so ridiculously easy to use 
     
     
  
 
 
	 01:03:19
     ◼ 
      
     ►  
     that they are the architects behind that question. 
     
     
  
 
 
	 01:03:21
     ◼ 
      
     ►  
     They are the team, they are the people that can give you that time back. 
     
     
  
 
 
	 01:03:26
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     Because by simplifying tasks like invoicing, tracking expenses and getting paid online, 
     
     
  
 
 
	 01:03:30
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     FreshBooks has drastically reduced the time it takes for over 10 million people to deal 
     
     
  
 
 
	 01:03:35
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     with their paperwork. 
     
     
  
 
 
	 01:03:37
     ◼ 
      
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     For example, when you email a client an invoice, FreshBooks will show you if they've seen it 
     
     
  
 
 
 
	 01:03:43
     ◼ 
      
     ►  
     They'll show you every time they look at the invoice, they'll show you if the invoice has 
     
     
  
 
 
	 01:03:46
     ◼ 
      
     ►  
     been printed. 
     
     
  
 
 
	 01:03:47
     ◼ 
      
     ►  
     This puts an end to all of those chaser emails that you have to send, all the investigation 
     
     
  
 
 
	 01:03:52
     ◼ 
      
     ►  
     that you might need to do because you'll know where that invoice is in the queue of the 
     
     
  
 
 
	 01:03:57
     ◼ 
      
     ►  
     person that you're sending it to. 
     
     
  
 
 
	 01:03:58
     ◼ 
      
     ►  
     This is one of my very favorite features of FreshBooks because after a while you kind 
     
     
  
 
 
	 01:04:02
     ◼ 
      
     ►  
     of learn the patterns of the company that you work with and that's another great thing 
     
     
  
 
 
	 01:04:06
     ◼ 
      
     ►  
     that they show you like the average time that a company takes to pay that is super useful. 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     So like if you, I mean let's be real, right if you put 30 days on an invoice, not everyone's 
     
     
  
 
 
	 01:04:16
     ◼ 
      
     ►  
     was going to pay you in 30 days, some people might pay you in 35 days. And instead of just 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     like when the 30 day time hits sending those emails, wait until the 36th day if that company 
     
     
  
 
 
	 01:04:26
     ◼ 
      
     ►  
     pays you after 35 days. And FreshBooks shows you all of this information. They give you 
     
     
  
 
 
	 01:04:30
     ◼ 
      
     ►  
     all these averages. It's really, really awesome. FreshBooks now have over 10 million users 
     
     
  
 
 
	 01:04:36
     ◼ 
      
     ►  
     as I mentioned, but they've managed to stay a pretty small company. And this got them 
     
     
  
 
 
	 01:04:40
     ◼ 
      
     ►  
     the title of Small Giant on Forbes list of best small companies this year. If you're 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     listening to this show and not using Freshbooks yet, now is the time to try out and use it 
     
     
  
 
 
	 01:04:53
     ◼ 
      
     ►  
     for yourself because Freshbooks are offering an unrestricted 30 day free trial for listeners 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     of this show with no credit card required. All you have to do is go to Freshbooks.com/upgrade 
     
     
  
 
 
	 01:05:03
     ◼ 
      
     ►  
     and enter upgrade in the how you heard about us section. That's Freshbooks.com/upgrade 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     you can sign up for a 30-day free trial. Thank you so much to Frashbooks for their support 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     of this show. Small giant mic. That's me. That is me. So, uh, 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     the Mac OS High Sierra public beta. I don't, I don't, thank you. I don't know 
     
     
  
 
 
	 01:05:28
     ◼ 
      
     ►  
     if there's as much to say with this one. I have you, I'm sure you've probably played with the 
     
     
  
 
 
	 01:05:38
     ◼ 
      
     ►  
     the-- hi, Sierra Beta a little bit. Do you have any-- what is here, Jason? What is here 
     
     
  
 
 
 
	 01:05:46
     ◼ 
      
     ►  
     JASON LEWIS-CURTIS-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DUHN-MCCOY-DU 
     
     
  
 
 
	 01:05:46
     ◼ 
      
     ►  
     Well, it's, there's stuff. Photos, I wrote a whole thing about photos. 
     
     
  
 
 
	 01:05:54
     ◼ 
      
     ►  
     But we're gonna get into photos in a minute, right? We're pulling photos out of this initial discussion. 
     
     
  
 
 
	 01:05:58
     ◼ 
      
     ►  
     I'm letting you get away with it that easy, because we have a whole discussion about the new photos. 
     
     
  
 
 
	 01:06:02
     ◼ 
      
     ►  
     But I wanna know... 
     
     
  
 
 
	 01:06:04
     ◼ 
      
     ►  
     Apple file system, which I haven't tried yet, but people are excited about. 
     
     
  
 
 
	 01:06:10
     ◼ 
      
     ►  
     So when you sign up for High Sierra, does the does APFS begin immediately like with iOS 10.3? 
     
     
  
 
 
	 01:06:18
     ◼ 
      
     ►  
     Like does it just move you over or do you does it like say hey do you want to do this? 
     
     
  
 
 
	 01:06:22
     ◼ 
      
     ►  
     No, I think you have the option to upgrade a drive. 
     
     
  
 
 
	 01:06:26
     ◼ 
      
     ►  
     I feel like that's better for the Mac. 
     
     
  
 
 
	 01:06:27
     ◼ 
      
     ►  
     If you because you can boot different storage devices on Macs, right? 
     
     
  
 
 
	 01:06:32
     ◼ 
      
     ►  
     It's not like iOS and so you could be in a situation where you convert that and then you boot into another OS 
     
     
  
 
 
	 01:06:38
     ◼ 
      
     ►  
     an earlier OS and it doesn't like see the drive. 
     
     
  
 
 
	 01:06:41
     ◼ 
      
     ►  
     It's like, I don't even know what that is. 
     
     
  
 
 
	 01:06:43
     ◼ 
      
     ►  
     And that's bad because then your data is only visible 
     
     
  
 
 
	 01:06:46
     ◼ 
      
     ►  
     from versions that can see APFS. 
     
     
  
 
 
	 01:06:49
     ◼ 
      
     ►  
     So, but I haven't tried it out. 
     
     
  
 
 
	 01:06:51
     ◼ 
      
     ►  
     And, you know, they talked about it a lot 
     
     
  
 
 
	 01:06:54
     ◼ 
      
     ►  
     on accidental tech podcasts. 
     
     
  
 
 
	 01:06:56
     ◼ 
      
     ►  
     So I'd refer people there. 
     
     
  
 
 
	 01:06:58
     ◼ 
      
     ►  
     I think there's some stuff that's existing now 
     
     
  
 
 
	 01:07:02
     ◼ 
      
     ►  
     that's exciting, like quick copies. 
     
     
  
 
 
	 01:07:04
     ◼ 
      
     ►  
     Like if you duplicate a file, 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     it just basically marks it as a duplicate. 
     
     
  
 
 
	 01:07:07
     ◼ 
      
     ►  
     It's instant, treats it, does the right thing. 
     
     
  
 
 
	 01:07:10
     ◼ 
      
     ►  
     If you edit it later, it'll write that new edit out to disk 
     
     
  
 
 
	 01:07:13
     ◼ 
      
     ►  
     while keeping the original in its place. 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     It's all good. 
     
     
  
 
 
	 01:07:18
     ◼ 
      
     ►  
     Time machine in a long run will be better, 
     
     
  
 
 
	 01:07:20
     ◼ 
      
     ►  
     but not in the short run using this technology. 
     
     
  
 
 
	 01:07:23
     ◼ 
      
     ►  
     I'm interested in how it works on fusion drives, 
     
     
  
 
 
	 01:07:27
     ◼ 
      
     ►  
     'cause it sounds like since it was built 
     
     
  
 
 
	 01:07:29
     ◼ 
      
     ►  
     with a fusion drive in mind, 
     
     
  
 
 
	 01:07:31
     ◼ 
      
     ►  
     that fusion drives will be better. 
     
     
  
 
 
	 01:07:35
     ◼ 
      
     ►  
     that Apple has said that it's gonna place data 
     
     
  
 
 
	 01:07:40
     ◼ 
      
     ►  
     on the flash and hard drives on a profile basis 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     using hints on optimal file location for different apps 
     
     
  
 
 
	 01:07:48
     ◼ 
      
     ►  
     for increased performance. 
     
     
  
 
 
	 01:07:50
     ◼ 
      
     ►  
     So it sounds like they're trying, 
     
     
  
 
 
	 01:07:52
     ◼ 
      
     ►  
     APFS is trying to do the right thing 
     
     
  
 
 
	 01:07:57
     ◼ 
      
     ►  
     and be very optimized for Fusion Drive. 
     
     
  
 
 
	 01:08:00
     ◼ 
      
     ►  
     Also it's a file system built with the idea for SSDs. 
     
     
  
 
 
	 01:08:05
     ◼ 
      
     ►  
     So I'm intrigued by that as somebody who's got a computer 
     
     
  
 
 
	 01:08:09
     ◼ 
      
     ►  
     that has an SSD on it, 
     
     
  
 
 
	 01:08:10
     ◼ 
      
     ►  
     that this might be a much better experience 
     
     
  
 
 
	 01:08:13
     ◼ 
      
     ►  
     in terms of my disks than the file system 
     
     
  
 
 
	 01:08:19
     ◼ 
      
     ►  
     that was built for spinning disks. 
     
     
  
 
 
	 01:08:21
     ◼ 
      
     ►  
     But again, this is esoteric stuff. 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     It's gonna be like, this is step one of a long process 
     
     
  
 
 
	 01:08:26
     ◼ 
      
     ►  
     where this is coming in and then changes will start to happen 
     
     
  
 
 
	 01:08:31
     ◼ 
      
     ►  
     that will make it more relevant as time goes on. 
     
     
  
 
 
	 01:08:37
     ◼ 
      
     ►  
     What else is in here? 
     
     
  
 
 
	 01:08:40
     ◼ 
      
     ►  
     All the HEVC stuff, high efficiency video coding 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     that is in iOS 11 is in here too. 
     
     
  
 
 
	 01:08:47
     ◼ 
      
     ►  
     So support for those higher quality, 
     
     
  
 
 
	 01:08:51
     ◼ 
      
     ►  
     more compressed videos, H.265, 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     is in High Sierra too. 
     
     
  
 
 
	 01:08:59
     ◼ 
      
     ►  
     So you wanna have that compatibility thing. 
     
     
  
 
 
	 01:09:02
     ◼ 
      
     ►  
     I mean, it's still gonna be incompatible. 
     
     
  
 
 
	 01:09:04
     ◼ 
      
     ►  
     This stuff is gonna be, unless it's converted, 
     
     
  
 
 
	 01:09:06
     ◼ 
      
     ►  
     it's gonna be incompatible with older operating systems, 
     
     
  
 
 
	 01:09:08
     ◼ 
      
     ►  
     but it will be the two most recent Apple operating systems 
     
     
  
 
 
	 01:09:13
     ◼ 
      
     ►  
     will have compatibility for those files. 
     
     
  
 
 
 
	 01:09:18
     ◼ 
      
     ►  
     Metal 2, but again, it's a developer feature. 
     
     
  
 
 
	 01:09:23
     ◼ 
      
     ►  
     So the idea there is that you should be able 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     to see apps take advantage of a better 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     and more efficient graphics pipeline. 
     
     
  
 
 
	 01:09:33
     ◼ 
      
     ►  
     That includes their VR support that they've got, 
     
     
  
 
 
	 01:09:37
     ◼ 
      
     ►  
     the HTC Vive for headsets. 
     
     
  
 
 
	 01:09:39
     ◼ 
      
     ►  
     It remains to be seen if they're gonna be like, 
     
     
  
 
 
	 01:09:42
     ◼ 
      
     ►  
     if we're actually gonna see HTC Vives attached 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     to Macs playing VR games, 
     
     
  
 
 
	 01:09:50
     ◼ 
      
     ►  
     if that's gonna be a thing that happens or not, 
     
     
  
 
 
	 01:09:52
     ◼ 
      
     ►  
     and which Macs would that be? 
     
     
  
 
 
	 01:09:55
     ◼ 
      
     ►  
     Is it just the new iMacs? 
     
     
  
 
 
	 01:09:57
     ◼ 
      
     ►  
     Is it other models? 
     
     
  
 
 
	 01:09:58
     ◼ 
      
     ►  
     We don't really know. 
     
     
  
 
 
	 01:09:59
     ◼ 
      
     ►  
     Safari update stuff is in there, 
     
     
  
 
 
	 01:10:03
     ◼ 
      
     ►  
     although that'll come to older operating systems, 
     
     
  
 
 
	 01:10:06
     ◼ 
      
     ►  
     'cause I think they update Safari 
     
     
  
 
 
	 01:10:08
     ◼ 
      
     ►  
     a couple of versions back when they do it, 
     
     
  
 
 
	 01:10:11
     ◼ 
      
     ►  
     including WebRTC, which we talked about, 
     
     
  
 
 
	 01:10:13
     ◼ 
      
     ►  
     that will mean that a lot of these web podcast tools 
     
     
  
 
 
	 01:10:16
     ◼ 
      
     ►  
     will start to work on Safari at some point, probably. 
     
     
  
 
 
	 01:10:19
     ◼ 
      
     ►  
     There's some work that the developers need to do 
     
     
  
 
 
	 01:10:21
     ◼ 
      
     ►  
     to support it, but it should be supportable. 
     
     
  
 
 
	 01:10:24
     ◼ 
      
     ►  
     So tell me what's going on with the photos then. 
     
     
  
 
 
	 01:10:27
     ◼ 
      
     ►  
     You don't want to hear about the improved full screen mode in Mail? 
     
     
  
 
 
	 01:10:31
     ◼ 
      
     ►  
     No, not really, Jason. 
     
     
  
 
 
	 01:10:34
     ◼ 
      
     ►  
     Or a Safari reader on a per domain basis. 
     
     
  
 
 
	 01:10:39
     ◼ 
      
     ►  
     That's actually kind of nice. 
     
     
  
 
 
 
	 01:10:41
     ◼ 
      
     ►  
     I get all these complaints when I link to stories that I write on sites that have autoplay 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     video and it's like, well now you just mark it as always turn on Safari reader. 
     
     
  
 
 
	 01:10:48
     ◼ 
      
     ►  
     Well also, autoplay video is being killed in Safari, right? 
     
     
  
 
 
	 01:10:52
     ◼ 
      
     ►  
     true too. That's the story, although I haven't seen that work, but that's the idea, is that you can just turn off 
     
     
  
 
 
	 01:10:58
     ◼ 
      
     ►  
     autoplay of everything. Which is, that's pretty cool. So yeah, the big one I would say is photos. There's a lot of changes in photos, which is, 
     
     
  
 
 
	 01:11:10
     ◼ 
      
     ►  
     I wrote a book about it, so I care about that. There's new editing views, there's some new editing tools, they finally have committed to the sidebar for the UI for it, which previously you could have it as tabs or as a sidebar, 
     
     
  
 
 
	 01:11:21
     ◼ 
      
     ►  
     tabs or as a sidebar felt like there was a little war going on there where some people 
     
     
  
 
 
	 01:11:25
     ◼ 
      
     ►  
     were like, no tabs and other people are like, come on sidebar. And they're like, oh no, 
     
     
  
 
 
	 01:11:30
     ◼ 
      
     ►  
     sidebar is like iPhoto. It's old and boring. We don't want that. And the sidebar people 
     
     
  
 
 
	 01:11:33
     ◼ 
      
     ►  
     won. So the sidebar is just there all the time, which is fine. And they've got, you 
     
     
  
 
 
	 01:11:38
     ◼ 
      
     ►  
     know, your photos organized into different media types. So like you can quickly jump 
     
     
  
 
 
	 01:11:42
     ◼ 
      
     ►  
     to all the live photos and all the screenshots and that's in this albums area along with 
     
     
  
 
 
	 01:11:47
     ◼ 
      
     ►  
     with your own albums that you make. 
     
     
  
 
 
	 01:11:49
     ◼ 
      
     ►  
     And then there's like a library view 
     
     
  
 
 
	 01:11:50
     ◼ 
      
     ►  
     where there's all your imports you can actually see now. 
     
     
  
 
 
	 01:11:54
     ◼ 
      
     ►  
     Like when did I import that file? 
     
     
  
 
 
	 01:11:56
     ◼ 
      
     ►  
     It was back here and you can find it that way. 
     
     
  
 
 
	 01:11:58
     ◼ 
      
     ►  
     It's got a persistent import history view of your library, 
     
     
  
 
 
	 01:12:02
     ◼ 
      
     ►  
     which is kind of interesting. 
     
     
  
 
 
	 01:12:03
     ◼ 
      
     ►  
     And they improved memories and people, 
     
     
  
 
 
	 01:12:09
     ◼ 
      
     ►  
     the people got better. 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     The people are better. 
     
     
  
 
 
	 01:12:12
     ◼ 
      
     ►  
     Yeah, your friends are gonna be better now. 
     
     
  
 
 
	 01:12:13
     ◼ 
      
     ►  
     people stuff is, the interface is a little nicer, but they've actually improved the face 
     
     
  
 
 
	 01:12:19
     ◼ 
      
     ►  
     recognition engine. They actually look at context of what people are in what photos. 
     
     
  
 
 
	 01:12:24
     ◼ 
      
     ►  
     The example that I gave, I think, in my story about this is if you've got two people that 
     
     
  
 
 
	 01:12:29
     ◼ 
      
     ►  
     you have photos of who never appear together and it finds a photo of people, it thinks 
     
     
  
 
 
	 01:12:38
     ◼ 
      
     ►  
     it's those two people, it's going to be more skeptical of that because they're never supposed 
     
     
  
 
 
	 01:12:42
     ◼ 
      
     ►  
     to be together, or if you've got photos of two people 
     
     
  
 
 
	 01:12:43
     ◼ 
      
     ►  
     who are commonly together, and it's got, 
     
     
  
 
 
	 01:12:46
     ◼ 
      
     ►  
     I know this person is in this photo, 
     
     
  
 
 
	 01:12:48
     ◼ 
      
     ►  
     and this might be that person, 
     
     
  
 
 
	 01:12:49
     ◼ 
      
     ►  
     it's going to be more aggressive about saying, 
     
     
  
 
 
	 01:12:52
     ◼ 
      
     ►  
     "No, that's that person," because it understands 
     
     
  
 
 
	 01:12:55
     ◼ 
      
     ►  
     the context of when people are together or not, 
     
     
  
 
 
	 01:12:58
     ◼ 
      
     ►  
     and uses that as a hint. 
     
     
  
 
 
	 01:12:59
     ◼ 
      
     ►  
     So that's kind of interesting. 
     
     
  
 
 
	 01:13:02
     ◼ 
      
     ►  
     And then when you say, "This is this person," 
     
     
  
 
 
	 01:13:07
     ◼ 
      
     ►  
     that metadata gets synced in the cloud, 
     
     
  
 
 
	 01:13:09
     ◼ 
      
     ►  
     So your other devices can use that as part of the hinting 
     
     
  
 
 
	 01:13:13
     ◼ 
      
     ►  
     when they're doing their facial processing of your photos, 
     
     
  
 
 
	 01:13:16
     ◼ 
      
     ►  
     which is not the same as syncing all your metadata. 
     
     
  
 
 
	 01:13:18
     ◼ 
      
     ►  
     I wrote the story and I had a bunch of people say, 
     
     
  
 
 
	 01:13:20
     ◼ 
      
     ►  
     "Wait a second, I thought that it synced all the metadata." 
     
     
  
 
 
	 01:13:22
     ◼ 
      
     ►  
     And it's like, "Well, yeah, we thought that too 
     
     
  
 
 
	 01:13:24
     ◼ 
      
     ►  
     when it got announced on stage, 
     
     
  
 
 
	 01:13:26
     ◼ 
      
     ►  
     but it turns out that that's not the case 
     
     
  
 
 
	 01:13:27
     ◼ 
      
     ►  
     and that it scans everything." 
     
     
  
 
 
	 01:13:30
     ◼ 
      
     ►  
     But on every device, I don't know. 
     
     
  
 
 
	 01:13:33
     ◼ 
      
     ►  
     But this is a bit of metadata that does get synced, 
     
     
  
 
 
	 01:13:37
     ◼ 
      
     ►  
     which is if you said this photo contains this person, 
     
     
  
 
 
	 01:13:40
     ◼ 
      
     ►  
     that rides along with that photo. 
     
     
  
 
 
	 01:13:41
     ◼ 
      
     ►  
     And that the other devices can look at that and say, 
     
     
  
 
 
	 01:13:44
     ◼ 
      
     ►  
     "Oh, that's that person." 
     
     
  
 
 
	 01:13:46
     ◼ 
      
     ►  
     And that helps keep your faces in sync across. 
     
     
  
 
 
	 01:13:51
     ◼ 
      
     ►  
     And that's good because that's the one place 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     where there's human interaction with training. 
     
     
  
 
 
	 01:13:55
     ◼ 
      
     ►  
     That's probably why they did it. 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     Is like, this is the one place where there is, 
     
     
  
 
 
	 01:14:00
     ◼ 
      
     ►  
     like you have to do work to train faces. 
     
     
  
 
 
	 01:14:03
     ◼ 
      
     ►  
     You don't do work to say, this is a cow, this is a cow, 
     
     
  
 
 
	 01:14:05
     ◼ 
      
     ►  
     This is a cat, this is a dog, this is also a cow, right? 
     
     
  
 
 
	 01:14:10
     ◼ 
      
     ►  
     This is a mountain, this is a horse, this is a lake. 
     
     
  
 
 
	 01:14:13
     ◼ 
      
     ►  
     With people though, you have to do that. 
     
     
  
 
 
	 01:14:15
     ◼ 
      
     ►  
     This is Julian, this is Lauren, this is Jamie, 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     this is Myke, this is Steven, right? 
     
     
  
 
 
	 01:14:20
     ◼ 
      
     ►  
     You have to do that. 
     
     
  
 
 
	 01:14:22
     ◼ 
      
     ►  
     And it's really annoying if you have to do that 
     
     
  
 
 
	 01:14:24
     ◼ 
      
     ►  
     on every device that you own. 
     
     
  
 
 
	 01:14:26
     ◼ 
      
     ►  
     So they put that in, they sync that. 
     
     
  
 
 
	 01:14:29
     ◼ 
      
     ►  
     So at least that part is better. 
     
     
  
 
 
	 01:14:31
     ◼ 
      
     ►  
     And then on the memory side, 
     
     
  
 
 
	 01:14:33
     ◼ 
      
     ►  
     it's more of this machine learning stuff 
     
     
  
 
 
	 01:14:34
     ◼ 
      
     ►  
     where it's like memories are these auto-generated albums. 
     
     
  
 
 
	 01:14:36
     ◼ 
      
     ►  
     It's actually very clever that they introduced last time 
     
     
  
 
 
	 01:14:39
     ◼ 
      
     ►  
     and they've created more context now. 
     
     
  
 
 
	 01:14:42
     ◼ 
      
     ►  
     Basically it's looking for things it recognizes 
     
     
  
 
 
	 01:14:46
     ◼ 
      
     ►  
     and building albums based on those. 
     
     
  
 
 
	 01:14:48
     ◼ 
      
     ►  
     And those are memories. 
     
     
  
 
 
	 01:14:49
     ◼ 
      
     ►  
     And now there are more of those things it's looking for. 
     
     
  
 
 
	 01:14:51
     ◼ 
      
     ►  
     So like pets as an example where it'll see animals 
     
     
  
 
 
	 01:14:54
     ◼ 
      
     ►  
     and maybe like even like at your house and it'll say, 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     oh, here's a gallery of pet photos. 
     
     
  
 
 
	 01:15:01
     ◼ 
      
     ►  
     or like recognizing food and saying, 
     
     
  
 
 
	 01:15:04
     ◼ 
      
     ►  
     oh, there's a gallery of your meal photos. 
     
     
  
 
 
	 01:15:08
     ◼ 
      
     ►  
     So there's like a half dozen new things 
     
     
  
 
 
	 01:15:11
     ◼ 
      
     ►  
     it's trying to mine out of your photo metadata 
     
     
  
 
 
	 01:15:15
     ◼ 
      
     ►  
     and float up so that you can see them, 
     
     
  
 
 
	 01:15:18
     ◼ 
      
     ►  
     which is, it's interesting 
     
     
  
 
 
	 01:15:20
     ◼ 
      
     ►  
     'cause this is what they're trying to do 
     
     
  
 
 
	 01:15:22
     ◼ 
      
     ►  
     is they're trying to take your library 
     
     
  
 
 
	 01:15:23
     ◼ 
      
     ►  
     of tens of thousands of photos 
     
     
  
 
 
	 01:15:24
     ◼ 
      
     ►  
     and use some intelligence based on those scans 
     
     
  
 
 
	 01:15:27
     ◼ 
      
     ►  
     that it's done and the objects it's recognized, 
     
     
  
 
 
	 01:15:29
     ◼ 
      
     ►  
     do a second level which is now that I know what's in all these photos and when they were 
     
     
  
 
 
	 01:15:34
     ◼ 
      
     ►  
     taken and where they were taken, can I make albums based on that? And so it's trying to 
     
     
  
 
 
	 01:15:39
     ◼ 
      
     ►  
     get better there. 
     
     
  
 
 
	 01:15:40
     ◼ 
      
     ►  
     What do you think, is there anything else other than the machine learning data which 
     
     
  
 
 
	 01:15:45
     ◼ 
      
     ►  
     isn't synced, which should be, which we all thought was going to be, but turns out it 
     
     
  
 
 
	 01:15:48
     ◼ 
      
     ►  
     isn't. Is there anything else from that, in that sort of vein that you would like to see 
     
     
  
 
 
	 01:15:54
     ◼ 
      
     ►  
     added? Are there any other big missing features for you? 
     
     
  
 
 
	 01:15:56
     ◼ 
      
     ►  
     I don't know, I think some of it is just that it all needs to get better. And that's like, 
     
     
  
 
 
	 01:16:02
     ◼ 
      
     ►  
     the memories thing is a good example of that, where they just need to keep pushing on that, 
     
     
  
 
 
	 01:16:06
     ◼ 
      
     ►  
     because the ultimate goal is that you should not, not only should you not have to tag your 
     
     
  
 
 
	 01:16:10
     ◼ 
      
     ►  
     family in every photo, you should not have to make albums, right? Like, you take a trip, 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     you take a road trip for the summer, it should figure that out, right? It should be like, 
     
     
  
 
 
	 01:16:19
     ◼ 
      
     ►  
     "Oh, you know, these, this, if I look at this time stream, I can see you moving, you know, 
     
     
  
 
 
	 01:16:24
     ◼ 
      
     ►  
     in this direction and then coming home again and being in all these places you aren't usually, 
     
     
  
 
 
	 01:16:28
     ◼ 
      
     ►  
     and it's these people, and like, I can make a photo highlight of your vacation with all 
     
     
  
 
 
	 01:16:34
     ◼ 
      
     ►  
     the different locations included, right? All of it's there. It just needs to be intelligent 
     
     
  
 
 
	 01:16:39
     ◼ 
      
     ►  
     enough to be able to do that, and for a birthday party, and for a trip to the beach, like whatever, 
     
     
  
 
 
	 01:16:44
     ◼ 
      
     ►  
     it should be able to do all that stuff. So the more that Apple can push that, the better, 
     
     
  
 
 
	 01:16:49
     ◼ 
      
     ►  
     because not only is Google giving them a lot of competition there, but I think that's one 
     
     
  
 
 
	 01:16:52
     ◼ 
      
     ►  
     of the great advantages of having this stuff. It's like, I don't just want a repository 
     
     
  
 
 
	 01:16:56
     ◼ 
      
     ►  
     for my photos anymore. I do want it to start doing my organization for me because I'm not 
     
     
  
 
 
	 01:17:01
     ◼ 
      
     ►  
     going to take the time. I'm not going to build a lot of albums. I might build some, but if 
     
     
  
 
 
	 01:17:06
     ◼ 
      
     ►  
     it can float up something and say, "Hey, here's all of your trips to Seattle in this little 
     
     
  
 
 
	 01:17:11
     ◼ 
      
     ►  
     gallery." It's like, "Wow, that's really great. You know, I just took a trip to Seattle and 
     
     
  
 
 
	 01:17:15
     ◼ 
      
     ►  
     then I've taken trips there before and now you've put this whole thing together with 
     
     
  
 
 
	 01:17:18
     ◼ 
      
     ►  
     some of the same people across 10 years, 15 years, that's really great, right? More like 
     
     
  
 
 
	 01:17:24
     ◼ 
      
     ►  
     that and better recognition, better metadata fits into that, better realization like they've 
     
     
  
 
 
	 01:17:29
     ◼ 
      
     ►  
     added of the relationship between different people where these people appear in photos 
     
     
  
 
 
	 01:17:33
     ◼ 
      
     ►  
     together and these people don't. So these are work people and these are home, you know, 
     
     
  
 
 
	 01:17:37
     ◼ 
      
     ►  
     family people and that, you know, these are these kinds of family people and these kind. 
     
     
  
 
 
	 01:17:41
     ◼ 
      
     ►  
     The more that all of these photos things do with that, the better. Also, I will say, we 
     
     
  
 
 
	 01:17:47
     ◼ 
      
     ►  
     we get a calendar every year that's based on the previous year. So like January will 
     
     
  
 
 
	 01:17:51
     ◼ 
      
     ►  
     be pictures from January and February will be pictures from February. And one thing that 
     
     
  
 
 
	 01:17:55
     ◼ 
      
     ►  
     they haven't done that frustrates me a little that I'd like them to do is like if I order 
     
     
  
 
 
	 01:17:59
     ◼ 
      
     ►  
     a calendar from Apple, it should like figure out what I might want in the calendar like 
     
     
  
 
 
	 01:18:05
     ◼ 
      
     ►  
     before I start working on it. That would be great. It's like we've already done it. We've 
     
     
  
 
 
	 01:18:10
     ◼ 
      
     ►  
     already you know we've already picked the best photos from this year and put it on a 
     
     
  
 
 
	 01:18:14
     ◼ 
      
     ►  
     a calendar for you that would be great but on the account that they are still 
     
     
  
 
 
	 01:18:17
     ◼ 
      
     ►  
     the ones making these things it is interesting that they've not applied the 
     
     
  
 
 
	 01:18:20
     ◼ 
      
     ►  
     machine learning to make in the products yeah Google do that now right that was 
     
     
  
 
 
	 01:18:24
     ◼ 
      
     ►  
     one thing that Google photos now does yeah third-party apps actually can hook 
     
     
  
 
 
	 01:18:30
     ◼ 
      
     ►  
     into photos now for the first time so like Shutterfly can build an app that 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     basically lives inside of photos and lets you build and order stuff through 
     
     
  
 
 
	 01:18:37
     ◼ 
      
     ►  
     Shutterfly so they've opened that to third parties it's no longer just sort 
     
     
  
 
 
	 01:18:40
     ◼ 
      
     ►  
     of via Apple. And these are going to be like Mac App Store apps, right? Yeah, yeah, there's 
     
     
  
 
 
	 01:18:46
     ◼ 
      
     ►  
     going to be a special section in the Mac App Store that is going to be for apps that have 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     this feature and you download them in the Mac App Store and then they basically get 
     
     
  
 
 
	 01:18:54
     ◼ 
      
     ►  
     inserted into Photos and then you can use them within Photos to build these things and 
     
     
  
 
 
	 01:19:00
     ◼ 
      
     ►  
     that actually passes through some memories data, which is interesting, but I don't think 
     
     
  
 
 
	 01:19:05
     ◼ 
      
     ►  
     that Apple is using it. Turns out there is something happening with the Mac App Store. 
     
     
  
 
 
	 01:19:11
     ◼ 
      
     ►  
     A very little bit, a very little bit. I should say two years after introducing live photos 
     
     
  
 
 
	 01:19:17
     ◼ 
      
     ►  
     they actually put live photo editing into photos which is nice. You can set the crop, 
     
     
  
 
 
	 01:19:22
     ◼ 
      
     ►  
     you can set the animation effect if you wanted to bounce or just be a standard animation. 
     
     
  
 
 
	 01:19:26
     ◼ 
      
     ►  
     They've got this wild like, it's a long duration exposure thing where I had these live photos 
     
     
  
 
 
	 01:19:33
     ◼ 
      
     ►  
     at a waterfall and I flipped it into long duration exposure mode and it turns into this 
     
     
  
 
 
	 01:19:37
     ◼ 
      
     ►  
     kind of like beautiful like long exposure of the waterfall but it was built out of a 
     
     
  
 
 
	 01:19:41
     ◼ 
      
     ►  
     live photo which is pretty cool and you can choose the representative image, the picture 
     
     
  
 
 
	 01:19:48
     ◼ 
      
     ►  
     frame image basically from your live photo. I think that's going to be better over time 
     
     
  
 
 
	 01:19:51
     ◼ 
      
     ►  
     because I suspect newer iPhones running iOS 7 are going to get better or iOS 11 are going 
     
     
  
 
 
	 01:19:57
     ◼ 
      
     ►  
     to get better at what they capture with the live photo will be higher quality I think 
     
     
  
 
 
	 01:20:03
     ◼ 
      
     ►  
     over time. And so that's good because that allows you to pick a fairly high quality representative 
     
     
  
 
 
	 01:20:11
     ◼ 
      
     ►  
     image so like when you look at that live photo you missed it by a half a second but you can 
     
     
  
 
 
	 01:20:16
     ◼ 
      
     ►  
     actually like tick it over and have that be the image that displays in your library which 
     
     
  
 
 
	 01:20:20
     ◼ 
      
     ►  
     is kind of neat. 
     
     
  
 
 
	 01:20:21
     ◼ 
      
     ►  
     I'm excited about the live photo changes. We're going to get to this in a minute actually. 
     
     
  
 
 
	 01:20:26
     ◼ 
      
     ►  
     I won't spill the beans. We've got an Ask Upgrade just about this too. Great. Speaking 
     
     
  
 
 
	 01:20:31
     ◼ 
      
     ►  
     of which, should we move on to Ask Upgrade? 
     
     
  
 
 
	 01:20:34
     ◼ 
      
     ►  
     Sounds good. 
     
     
  
 
 
	 01:20:35
     ◼ 
      
     ►  
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	 01:20:39
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	 01:21:02
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	 01:21:06
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     That's a lot of bandwidth. 
     
     
  
 
 
	 01:21:07
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	 01:21:11
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	 01:21:20
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	 01:21:24
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	 01:21:28
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	 01:21:38
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	 01:21:44
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	 01:21:47
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     Thank you so much to Encapsula for their support of this show and Relay FM. 
     
     
  
 
 
	 01:21:52
     ◼ 
      
     ►  
     So let's do this question that we have here from Chris, where Chris is asking us about 
     
     
  
 
 
	 01:21:56
     ◼ 
      
     ►  
     photos and Chris wants to know if we still use bursts at all. 
     
     
  
 
 
	 01:22:02
     ◼ 
      
     ►  
     But Chris says that he used to use burst photos all the time when they came out, but then 
     
     
  
 
 
	 01:22:07
     ◼ 
      
     ►  
     when live photos came along, he stopped using bursts. 
     
     
  
 
 
	 01:22:11
     ◼ 
      
     ►  
     What do you do, Jason? 
     
     
  
 
 
	 01:22:12
     ◼ 
      
     ►  
     Do you still use bursts and have live photos maybe kind of taken a lot of that away from 
     
     
  
 
 
	 01:22:16
     ◼ 
      
     ►  
     you or what? 
     
     
  
 
 
	 01:22:17
     ◼ 
      
     ►  
     I only ever used bursts in very specific circumstances where I felt like it was something happening 
     
     
  
 
 
	 01:22:23
     ◼ 
      
     ►  
     so fast that I just wanted to just grab all the photos and deal with it later and pick 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     the ones that I liked. But I never used them very often. I generally leave live photo turned 
     
     
  
 
 
	 01:22:34
     ◼ 
      
     ►  
     on because it's kind of fun. And so you end up with these things that you never really 
     
     
  
 
 
	 01:22:40
     ◼ 
      
     ►  
     thought about being good live photos that are good live photos. But it's still kind 
     
     
  
 
 
	 01:22:45
     ◼ 
      
     ►  
     of a curiosity for me. I'm not using the live photos as much as I maybe hoped, but it is. 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     Basically for me, the live photo is this really cool thing where you find a photo that you 
     
     
  
 
 
	 01:22:55
     ◼ 
      
     ►  
     like and realize that if you tap and hold on it or 3D touch on it, that it plays a little 
     
     
  
 
 
	 01:23:00
     ◼ 
      
     ►  
     tidbit of the surrounding action. And sometimes that's really great. Like I had a picture 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     of my dog at the dog park and when I opened up the live photo, it shows her like spinning 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     around or running around and that was cool. I get the extra time there. It's fun, which 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     is why I leave it on, but that's kind of about it. I think we'll get to the point where the 
     
     
  
 
 
	 01:23:21
     ◼ 
      
     ►  
     live photo stuff is more valuable because they will up the quality of the live photo 
     
     
  
 
 
	 01:23:27
     ◼ 
      
     ►  
     content to the point where it's approaching the quality of the still. And that's really 
     
     
  
 
 
	 01:23:31
     ◼ 
      
     ►  
     great because the closer you get to that, then you get to the ability of picking your 
     
     
  
 
 
	 01:23:36
     ◼ 
      
     ►  
     moment and then it's like a burst where I don't know whether it's doing this now, but 
     
     
  
 
 
	 01:23:41
     ◼ 
      
     ►  
     you know theoretically when you're doing a live photo you could take not just the one 
     
     
  
 
 
	 01:23:45
     ◼ 
      
     ►  
     full quality photo in the middle, but you could bracket it you could have a full quality 
     
     
  
 
 
	 01:23:48
     ◼ 
      
     ►  
     photo every 10th of a second 20th of a second half of a second whatever and that would allow 
     
     
  
 
 
	 01:23:57
     ◼ 
      
     ►  
     you after the fact like every photo is a burst and a video basically and that's great because 
     
     
  
 
 
	 01:24:01
     ◼ 
      
     ►  
     then you could go back and say oh, I just missed the moment and then slide it back a 
     
     
  
 
 
	 01:24:04
     ◼ 
      
     ►  
     little and be like, "No, actually I got it because the moment was slightly earlier." 
     
     
  
 
 
	 01:24:08
     ◼ 
      
     ►  
     I know that there's file size issues and all that, but that's one of the reasons Apple 
     
     
  
 
 
	 01:24:11
     ◼ 
      
     ►  
     is doing this higher quality video and photo formats, is I think to give them the ability 
     
     
  
 
 
	 01:24:18
     ◼ 
      
     ►  
     to capture more data when you capture a photo. Because by all rights, when you capture a 
     
     
  
 
 
	 01:24:23
     ◼ 
      
     ►  
     photo, if you had enough space and the technology allowed it, I would want it to capture lots 
     
     
  
 
 
	 01:24:27
     ◼ 
      
     ►  
     of data around the photo because I might not have pressed the button at the right time. 
     
     
  
 
 
	 01:24:32
     ◼ 
      
     ►  
     But if it captures slightly earlier than that and slightly later, if I miss the moment by 
     
     
  
 
 
	 01:24:37
     ◼ 
      
     ►  
     half a second, if it's always capturing and buffering that, you know, a second before 
     
     
  
 
 
	 01:24:42
     ◼ 
      
     ►  
     or three seconds before, then I'm going to get the shot after all. That's pretty great. 
     
     
  
 
 
	 01:24:46
     ◼ 
      
     ►  
     Like that, that, uh, that should, we need more of that. And I feel like live photos 
     
     
  
 
 
	 01:24:51
     ◼ 
      
     ►  
     is, is, is taking us in that direction. 
     
     
  
 
 
	 01:24:55
     ◼ 
      
     ►  
     I'm a huge life photos fan. Um, I love it. I don't really use bursts very much anymore. 
     
     
  
 
 
	 01:25:01
     ◼ 
      
     ►  
     I really enjoy live photos. I leave them on all the time. 
     
     
  
 
 
	 01:25:05
     ◼ 
      
     ►  
     There was a time recently where I realized I had them off for a while by accident 
     
     
  
 
 
	 01:25:09
     ◼ 
      
     ►  
     when I was really sad about that because the live photo is just gone, right, if it's not taking it. 
     
     
  
 
 
	 01:25:14
     ◼ 
      
     ►  
     But I love when I'm flicking through my library and the photos are moving a little bit. 
     
     
  
 
 
	 01:25:19
     ◼ 
      
     ►  
     I love that. I mean, I really do like the fun that they add and I'm really excited about some of the changes. 
     
     
  
 
 
	 01:25:25
     ◼ 
      
     ►  
     Like, I have some live photos which are terrible photos, but the live photo is awesome. 
     
     
  
 
 
	 01:25:31
     ◼ 
      
     ►  
     But the image is bad 
     
     
  
 
 
	 01:25:32
     ◼ 
      
     ►  
     So I love that you can now change the image the representative image 
     
     
  
 
 
	 01:25:36
     ◼ 
      
     ►  
     So you'll know what the live photo is and then also some of the loop stuff like I've been playing with that a little bit 
     
     
  
 
 
	 01:25:41
     ◼ 
      
     ►  
     The way that it's looping and all that little fun effects you can do now 
     
     
  
 
 
	 01:25:44
     ◼ 
      
     ►  
     They are really good and you can sometimes get some really funny stuff happening with them. So 
     
     
  
 
 
	 01:25:50
     ◼ 
      
     ►  
     I'm very excited to see 
     
     
  
 
 
	 01:25:53
     ◼ 
      
     ►  
     The more that's gonna happen here and I'm looking forward to just playing around with live photos more with these new effects 
     
     
  
 
 
	 01:26:00
     ◼ 
      
     ►  
     I'm really excited about it. It's one of my favorite things about iOS honestly. 
     
     
  
 
 
	 01:26:03
     ◼ 
      
     ►  
     Like I really love live photos. 
     
     
  
 
 
	 01:26:06
     ◼ 
      
     ►  
     Brian is looking for a decent iPad Pro 10.5 sleeve. 
     
     
  
 
 
	 01:26:10
     ◼ 
      
     ►  
     Ideally that can hold the smart cover, keyboard and pencil. Any suggestions? 
     
     
  
 
 
	 01:26:14
     ◼ 
      
     ►  
     I think there's only one suggestion which is the one that Apple makes, the leather sleeve. 
     
     
  
 
 
	 01:26:20
     ◼ 
      
     ►  
     I haven't seen anything else. I don't know if you have Jason, but this fits the bill perfectly. 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     Apple made it. It's perfect with the keyboard on it rather. It all fits in there. 
     
     
  
 
 
	 01:26:29
     ◼ 
      
     ►  
     and it's got a nice little slot for the pencil. This is on my like someday list 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     like I like the look of this I just don't have a reason to buy it right now 
     
     
  
 
 
	 01:26:38
     ◼ 
      
     ►  
     but like I might put this on like my holiday list you know like if somebody 
     
     
  
 
 
	 01:26:42
     ◼ 
      
     ►  
     wants to get me a nice gift for the holidays like this could be something 
     
     
  
 
 
	 01:26:45
     ◼ 
      
     ►  
     for that right I just like the way it looks and when I'm traveling and stuff 
     
     
  
 
 
	 01:26:49
     ◼ 
      
     ►  
     it might be nice to just put it all in and you know if I'm working out then 
     
     
  
 
 
	 01:26:53
     ◼ 
      
     ►  
     I've got this nice little lever thing to put down I can put my notepad on it or 
     
     
  
 
 
	 01:26:56
     ◼ 
      
     ►  
     whatever. I really love the way this case looks. I think it's a nice accessory, but 
     
     
  
 
 
	 01:27:01
     ◼ 
      
     ►  
     I just haven't got a reason right now to pick one up. But I think if you want a sleeve, 
     
     
  
 
 
	 01:27:08
     ◼ 
      
     ►  
     like this is right now the one to get, I assume. 
     
     
  
 
 
	 01:27:12
     ◼ 
      
     ►  
     That's all I know. That's all I know, too. It's not cheap, but it's very nice. It's very 
     
     
  
 
 
	 01:27:17
     ◼ 
      
     ►  
     well done. And there will be more iPad 10.5 accessories as time goes on if you can wait 
     
     
  
 
 
	 01:27:24
     ◼ 
      
     ►  
     you want to wait to see if there's something else out there. I'm sure they will arrive 
     
     
  
 
 
	 01:27:27
     ◼ 
      
     ►  
     at some point. 
     
     
  
 
 
	 01:27:28
     ◼ 
      
     ►  
     Oh, by the way, just something on photos that I forgot to mention. The Photos app on iOS 
     
     
  
 
 
	 01:27:34
     ◼ 
      
     ►  
     now shows animated GIFs. There is like, also like, there is an auto-created folder in the 
     
     
  
 
 
	 01:27:43
     ◼ 
      
     ►  
     Photos app, it's called animated, and when you open a GIF now, when you open it up, it 
     
     
  
 
 
	 01:27:48
     ◼ 
      
     ►  
     starts to animate. Finally. 
     
     
  
 
 
 
	 01:27:52
     ◼ 
      
     ►  
     So, I'm excited. 
     
     
  
 
 
	 01:27:53
     ◼ 
      
     ►  
     Congratulations, you get your animated GIFs at last. 
     
     
  
 
 
	 01:27:57
     ◼ 
      
     ►  
     Oh, I noticed what you did there. 
     
     
  
 
 
	 01:27:59
     ◼ 
      
     ►  
     We won't talk about that today. 
     
     
  
 
 
	 01:28:00
     ◼ 
      
     ►  
     Dave wants to know if either of us 
     
     
  
 
 
	 01:28:04
     ◼ 
      
     ►  
     use Apple's two-factor authentication. 
     
     
  
 
 
	 01:28:08
     ◼ 
      
     ►  
     I will include a link in the show notes 
     
     
  
 
 
	 01:28:10
     ◼ 
      
     ►  
     to Dan Morin's excellent article on six colors last year, 
     
     
  
 
 
	 01:28:14
     ◼ 
      
     ►  
     where he went into this in detail, 
     
     
  
 
 
	 01:28:17
     ◼ 
      
     ►  
     and helped me set it up. 
     
     
  
 
 
	 01:28:19
     ◼ 
      
     ►  
     I do use Apple's two-factor authentication, 
     
     
  
 
 
	 01:28:22
     ◼ 
      
     ►  
     and it works great. - Me too. 
     
     
  
 
 
	 01:28:24
     ◼ 
      
     ►  
     - I'm happy with it. - Yep. 
     
     
  
 
 
	 01:28:25
     ◼ 
      
     ►  
     - Like it does exactly what I need. 
     
     
  
 
 
	 01:28:28
     ◼ 
      
     ►  
     - Yeah, I like it a lot the way they do it 
     
     
  
 
 
	 01:28:29
     ◼ 
      
     ►  
     where you log in and it pops up the little thing 
     
     
  
 
 
	 01:28:32
     ◼ 
      
     ►  
     on all your devices and you just need one of your devices 
     
     
  
 
 
	 01:28:34
     ◼ 
      
     ►  
     to get the code and you put it in and it's a, 
     
     
  
 
 
	 01:28:37
     ◼ 
      
     ►  
     I've got two factor on lots of stuff now, 
     
     
  
 
 
	 01:28:39
     ◼ 
      
     ►  
     but I am using it. 
     
     
  
 
 
	 01:28:40
     ◼ 
      
     ►  
     I have heard that in iOS 11 and macOS, 
     
     
  
 
 
	 01:28:45
     ◼ 
      
     ►  
     hi Sierra, that the, you don't have to do the two step, 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     that Dan describes, that there's a more direct way 
     
     
  
 
 
	 01:28:52
     ◼ 
      
     ►  
     to upgrade from one to the other from the old two factor to the new two step because 
     
     
  
 
 
	 01:28:57
     ◼ 
      
     ►  
     there was a or two step to two two factor, whatever there was an old one and there's 
     
     
  
 
 
	 01:29:00
     ◼ 
      
     ►  
     a new one and it used to be very complicated, but it's about to be less complicated. But 
     
     
  
 
 
	 01:29:05
     ◼ 
      
     ►  
     I think people should do it. Like I know it's a pain because every time you log in on a 
     
     
  
 
 
	 01:29:08
     ◼ 
      
     ►  
     new device, it's going to ask you to put in a six digit code. But it means that if somebody 
     
     
  
 
 
	 01:29:14
     ◼ 
      
     ►  
     doesn't have one of your devices, they can't get into your account, which means that if 
     
     
  
 
 
	 01:29:18
     ◼ 
      
     ►  
     If somebody random somewhere on the internet is trying to break into your account, they 
     
     
  
 
 
	 01:29:23
     ◼ 
      
     ►  
     can't do it unless they also have one of your devices, which is going to be less likely. 
     
     
  
 
 
	 01:29:28
     ◼ 
      
     ►  
     Yeah. I, uh, the only thing that frustrates me with the two factor is the app specific 
     
     
  
 
 
	 01:29:34
     ◼ 
      
     ►  
     passwords were like apps that use my iCloud information. I have to go to the Apple website 
     
     
  
 
 
	 01:29:40
     ◼ 
      
     ►  
     and create a specific password for them every single time. It's just like an, and it like 
     
     
  
 
 
	 01:29:45
     ◼ 
      
     ►  
     It's just a frustration. 
     
     
  
 
 
	 01:29:46
     ◼ 
      
     ►  
     It's just, it's not, you know, 
     
     
  
 
 
	 01:29:48
     ◼ 
      
     ►  
     I only ever have to really do it one time, 
     
     
  
 
 
	 01:29:49
     ◼ 
      
     ►  
     but like when I'm setting up a new device, 
     
     
  
 
 
	 01:29:52
     ◼ 
      
     ►  
     I have to generate all these different passwords 
     
     
  
 
 
	 01:29:54
     ◼ 
      
     ►  
     and you literally have to use a different password 
     
     
  
 
 
	 01:29:57
     ◼ 
      
     ►  
     for every instance of an application 
     
     
  
 
 
	 01:29:59
     ◼ 
      
     ►  
     on all of your machines. 
     
     
  
 
 
	 01:30:00
     ◼ 
      
     ►  
     And it's just, it's just a frustration. 
     
     
  
 
 
	 01:30:02
     ◼ 
      
     ►  
     I wish there was an easier way to set it up. 
     
     
  
 
 
	 01:30:04
     ◼ 
      
     ►  
     I wish there was like an iOS app that could do this, 
     
     
  
 
 
	 01:30:07
     ◼ 
      
     ►  
     that Apple made, instead of having to go 
     
     
  
 
 
	 01:30:10
     ◼ 
      
     ►  
     to the Apple account page every time 
     
     
  
 
 
	 01:30:14
     ◼ 
      
     ►  
     and setting it up in this weird way 
     
     
  
 
 
 
	 01:30:31
     ◼ 
      
     ►  
     kit and increased access to the Plus's sensor data in iOS 11 with the depth API, what do 
     
     
  
 
 
	 01:30:37
     ◼ 
      
     ►  
     you think the likelihood is of dual cameras on all of the iPhone line coming in September? 
     
     
  
 
 
	 01:30:44
     ◼ 
      
     ►  
     What do you think, Jason? 
     
     
  
 
 
	 01:30:46
     ◼ 
      
     ►  
     I think I think what you think, which is that if the scenario where there's a 7S and an 
     
     
  
 
 
	 01:30:52
     ◼ 
      
     ►  
     8 both released, which is unclear, but that's the rumor, I would imagine that the 8 would 
     
     
  
 
 
	 01:30:58
     ◼ 
      
     ►  
     have dual camera. The high-end, sort of in between the size of the 7 and the 7 Plus, 
     
     
  
 
 
	 01:31:07
     ◼ 
      
     ►  
     if that phone exists, I have a hard time thinking that they wouldn't put the best stuff in it, 
     
     
  
 
 
	 01:31:13
     ◼ 
      
     ►  
     including the depth-effect stuff from the two cameras. So that's going to be, you know, 
     
     
  
 
 
	 01:31:18
     ◼ 
      
     ►  
     that's my guess. If they also do a 7S and 7S Plus, I think it would not be as likely 
     
     
  
 
 
	 01:31:25
     ◼ 
      
     ►  
     in the 7S that they would just sort of that's a you know no don't change it too much kind 
     
     
  
 
 
	 01:31:30
     ◼ 
      
     ►  
     of update that they're doing in the background while they're also releasing an iPhone 8 if 
     
     
  
 
 
	 01:31:34
     ◼ 
      
     ►  
     that's the case I think that the smaller phone wouldn't get it but the newfangled awesome 
     
     
  
 
 
	 01:31:38
     ◼ 
      
     ►  
     phone would probably pick up the second camera because why would you not mean you want that 
     
     
  
 
 
	 01:31:44
     ◼ 
      
     ►  
     to be like the phone that has everything the best of everything in it so it would mean 
     
     
  
 
 
	 01:31:48
     ◼ 
      
     ►  
     two cameras for sure because it's gonna cost like a million dollars but yeah that's what 
     
     
  
 
 
	 01:31:54
     ◼ 
      
     ►  
     should be doing right this this iPhone whatever it's gonna be is is like the 
     
     
  
 
 
	 01:32:01
     ◼ 
      
     ►  
     next generation I think that's how I see it as being like set up is like 
     
     
  
 
 
	 01:32:06
     ◼ 
      
     ►  
     whatever this iPhone is it is like the past ten years of iPhones look this way 
     
     
  
 
 
	 01:32:11
     ◼ 
      
     ►  
     and then this is the future of the iPhone that's how I think they're gonna 
     
     
  
 
 
	 01:32:14
     ◼ 
      
     ►  
     they're gonna talk about that this iPhone 8 or iPhone Pro whatever it's 
     
     
  
 
 
	 01:32:17
     ◼ 
      
     ►  
     gonna be and I think that it will have all of the features right that the 
     
     
  
 
 
	 01:32:22
     ◼ 
      
     ►  
     previous iPhones have had plus these new ones. So I can't see them being like "oh 
     
     
  
 
 
	 01:32:27
     ◼ 
      
     ►  
     it still has one camera if you want two cameras you have to get 7s+" like I 
     
     
  
 
 
	 01:32:31
     ◼ 
      
     ►  
     just don't think that's gonna happen. And then in 2018 they'll all have two 
     
     
  
 
 
	 01:32:37
     ◼ 
      
     ►  
     cameras right like all of the phones that Apple release will have two cameras 
     
     
  
 
 
	 01:32:40
     ◼ 
      
     ►  
     on is what I think it will happen but we're still going to be in this in 
     
     
  
 
 
	 01:32:43
     ◼ 
      
     ►  
     between in 2017. And finally today Boze asked "is it stupid to get a high-end 
     
     
  
 
 
	 01:32:51
     ◼ 
      
     ►  
     end retina 5k iMac for future proofing I'm mostly concerned about the hundreds 
     
     
  
 
 
	 01:32:56
     ◼ 
      
     ►  
     of tabs that I keep open. So my feeling on this is it depends how far into the 
     
     
  
 
 
	 01:33:01
     ◼ 
      
     ►  
     future you're expecting to keep this machine like if this is gonna be your 
     
     
  
 
 
	 01:33:05
     ◼ 
      
     ►  
     computer for the next five years ten years I think future proofing is a great 
     
     
  
 
 
	 01:33:11
     ◼ 
      
     ►  
     reason like if you're buying a computer now and you're wondering if you should 
     
     
  
 
 
	 01:33:15
     ◼ 
      
     ►  
     spend a little bit extra to get some some more beefy specs because you're 
     
     
  
 
 
	 01:33:19
     ◼ 
      
     ►  
     looking to keep this machine around for a while. I think that's a good part of 
     
     
  
 
 
	 01:33:22
     ◼ 
      
     ►  
     the purchasing process honestly because you do want to future-proof yourself. 
     
     
  
 
 
	 01:33:27
     ◼ 
      
     ►  
     Like if you're planning to buy this computer and keep it around for say five 
     
     
  
 
 
	 01:33:32
     ◼ 
      
     ►  
     years you want to make sure that in five years it's still gonna be running well. 
     
     
  
 
 
	 01:33:36
     ◼ 
      
     ►  
     Look at John Siracusa. Yeah he's going for the, he's shooting the moon, going for 
     
     
  
 
 
	 01:33:41
     ◼ 
      
     ►  
     ten years. But do you agree with this? Yeah I think if it's within your means I 
     
     
  
 
 
	 01:33:47
     ◼ 
      
     ►  
     I think the best way to buy a Mac is probably to spend a little money on higher-end models 
     
     
  
 
 
	 01:33:54
     ◼ 
      
     ►  
     because they'll last longer and then run them into the ground. But everybody's different. 
     
     
  
 
 
	 01:33:58
     ◼ 
      
     ►  
     I know people who buy a stock model, run it for a couple years, sell it, and get a new 
     
     
  
 
 
	 01:34:05
     ◼ 
      
     ►  
     model. And that's what they do. But I will say this is kind of how I use cars. I will 
     
     
  
 
 
	 01:34:14
     ◼ 
      
     ►  
     oftentimes buy a new car and then just drive it for a very, very long time until 
     
     
  
 
 
	 01:34:19
     ◼ 
      
     ►  
     it is old and that not everybody wants to do that. But there is something to be 
     
     
  
 
 
	 01:34:23
     ◼ 
      
     ►  
     said for that, that you can buy a high-end model and I would say technology 
     
     
  
 
 
	 01:34:28
     ◼ 
      
     ►  
     right now like it used to be like the difference between the computer now and 
     
     
  
 
 
	 01:34:32
     ◼ 
      
     ►  
     two years ago was dramatic. But these days it's not so dramatic. It's not so 
     
     
  
 
 
	 01:34:39
     ◼ 
      
     ►  
     dramatic and that's how John Siracusa has been able to run a Mac Pro for 
     
     
  
 
 
	 01:34:43
     ◼ 
      
     ►  
     almost 10 years. The changes are not as dramatic as they used to be. So I think a 
     
     
  
 
 
	 01:34:48
     ◼ 
      
     ►  
     higher-end retina iMac that is going to last you for many years is probably a 
     
     
  
 
 
	 01:34:54
     ◼ 
      
     ►  
     good thing if you have the means, if you can afford to buy it at that high price 
     
     
  
 
 
	 01:34:58
     ◼ 
      
     ►  
     because it is a high price. That was my rationale when I bought my 5k iMac was I 
     
     
  
 
 
	 01:35:03
     ◼ 
      
     ►  
     wanted it to last and I wanted the 
     
     
  
 
 
	 01:35:07
     ◼ 
      
     ►  
     fastest one because I knew that over time you know it becomes less impressive 
     
     
  
 
 
	 01:35:11
     ◼ 
      
     ►  
     and less fast. And the fact is that although I don't have the fancy screen 
     
     
  
 
 
	 01:35:16
     ◼ 
      
     ►  
     that the new iMacs have, that processor, that i7 processor I have in my iMac, 
     
     
  
 
 
	 01:35:21
     ◼ 
      
     ►  
     still pretty fast. Still pretty darn good. I'm not worried about its 
     
     
  
 
 
	 01:35:26
     ◼ 
      
     ►  
     performance. So it's not stupid, but it depends on what your priorities are. 
     
     
  
 
 
	 01:35:32
     ◼ 
      
     ►  
     I did this when I bought my iMac and this iMac would last me with my current 
     
     
  
 
 
	 01:35:37
     ◼ 
      
     ►  
     tasks years more because I went for the top of the line. My only thing is 
     
     
  
 
 
	 01:35:43
     ◼ 
      
     ►  
     the VR. If VR games come to the Mac then I might have to ask some 
     
     
  
 
 
	 01:35:49
     ◼ 
      
     ►  
     questions about what I want to do, but under the current things that I'm 
     
     
  
 
 
	 01:35:53
     ◼ 
      
     ►  
     doing, I bought the best so it would last the longest. Also hundreds of 
     
     
  
 
 
	 01:35:58
     ◼ 
      
     ►  
     tabs I'll just point out what you need to do is max out your RAM. That's 
     
     
  
 
 
	 01:36:01
     ◼ 
      
     ►  
     what you need to do if you've got hundreds of tabs open. More than anything 
     
     
  
 
 
	 01:36:04
     ◼ 
      
     ►  
     else more than processor, disk, or anything, it's RAM. Max out your RAM. And you can do 
     
     
  
 
 
	 01:36:10
     ◼ 
      
     ►  
     that through third parties. You don't actually need to max it out at Apple if you buy the 
     
     
  
 
 
	 01:36:16
     ◼ 
      
     ►  
     27 because it's got the door on the back for RAM and you can have it to be the minimum 
     
     
  
 
 
	 01:36:20
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     amount of RAM sold on that model and then buy the max from a third party and install 
     
     
  
 
 
	 01:36:26
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     it. You can do that, but if you've got lots of tabs, you want as much RAM as possible. 
     
     
  
 
 
	 01:36:32
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     On that note we will wrap up today. Thank you so much to our sponsors for this week's 
     
     
  
 
 
	 01:36:36
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     show, Casper Freshbooks and Encapsula. If you want to grab our show notes they are at 
     
     
  
 
 
	 01:36:39
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     relay.fm/upgrade/148. I will mention at this point if you haven't yet checked out Jason 
     
     
  
 
 
	 01:36:45
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     Snell's new show on relay.fm, Download just reached episode 10 last week. Go check it 
     
     
  
 
 
	 01:36:51
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     out it's a great show I think that you'll enjoy it. There's a lot of people on there 
     
     
  
 
 
	 01:36:54
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     that you may have heard of and a lot of people that you may have not and you're going to 
     
     
  
 
 
	 01:36:57
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     be introduced to some new awesome voices so go check out download that's at relay.fm/download 
     
     
  
 
 
	 01:37:03
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     because you upgrade at the start of your week and you download at the end of it. Isn't that 
     
     
  
 
 
	 01:37:07
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     right Jason? That's right. Mmhmm you know it. You know it. If you want to find Jason's 
     
     
  
 
 
	 01:37:11
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     work online he's over at sixcolors.com and he's @jasonel on twitter J S N E double L. 
     
     
  
 
 
	 01:37:17
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     I am @imike I M Y K E. I want to thank you all for listening as always and we'll be back 
     
     
  
 
 
	 01:37:23
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     next time enjoy your independence day over there Americans I hope that you 
     
     
  
 
 
	 01:37:28
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     have lots of hot dogs and fireworks until then say goodbye Jason snow 
     
     
  
 
 
	 01:37:34
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     fireworks wait hang on that sounds like lasers how do we do fire similar like 
     
     
  
 
 
	 01:37:40
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     maybe there we go perfect fireworks nailed it 
     
     
  
 
 
 
	 01:37:50
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     *sneezes* Hot dogs!