Upgrade

00:00:00 ◼   ► [Music]

00:00:08 ◼   ► From Relay FM, this is Upgrade episode 158. Today's show is brought to you by

00:00:14 ◼   ► Squarespace, Encapsula, and SaneBox. My name is Myke Hurley. I am joined by Mr. Jason Snell.

00:00:22 ◼   ► Hello, Jason Snell.

00:00:23 ◼   ► Hello, Myke Hurley. How are you?

00:00:25 ◼   ► I'm very well, but nobody cares about that because we have a super packed show today.

00:00:28 ◼   ► I'm going to ask off start off I should say with a hashtag Snell talk question from me to you Jason Snell

00:00:34 ◼   ► What huh? I wanted to know if you had a comfortable seat for the Apple keynote today

00:00:39 ◼   ► Of course I did. Why would I not have a

00:00:42 ◼   ► Have a comfortable seat

00:00:44 ◼   ► Well, I saw lots of pictures of different types of seats and some of them look more comfortable than others. Yeah, so

00:00:50 ◼   ► The front area of the theater, which is more flat has these sort of bench seats with pull-down armrests like

00:00:58 ◼   ► um you might find in a in a car or something the uh upper bowl of seats which is where i was

00:01:05 ◼   ► um there are just regular old arm arm rests but they're padded and they're comfortable and it

00:01:10 ◼   ► turns out there's a power plug in the foot of each chair so there's one outlet beneath each

00:01:16 ◼   ► chair wow so yes comfy very very fancy indeed all that leather of course you know it's just

00:01:22 ◼   ► sort of outgassing a little bit into the air so you get that new theater smell so of course we

00:01:28 ◼   ► we are talking about the chairs inside of the Steve Jobs

00:01:32 ◼   ► Theater in Apple Park because today we are going to be

00:01:36 ◼   ► talking about the iPhone keynote, the September event

00:01:40 ◼   ► which wrapped up just a couple of hours ago.

00:01:42 ◼   ► Jason sped his way within legal speed limits

00:01:46 ◼   ► all the way back from Apple Park to Six Colors headquarters

00:01:51 ◼   ► to join me here today.

00:01:53 ◼   ► But of course, before we go any further,

00:01:55 ◼   ► We must address the scores of the draft, Jason Snell.

00:02:02 ◼   ► We must address.

00:02:03 ◼   ► Yes.

00:02:04 ◼   ► Because I know that's the only reason people have truly tuned in today, is just to find

00:02:09 ◼   ► out the scores of the draft.

00:02:11 ◼   ► As I had hoped and predicted, many Upgradients out there in the world were playing along.

00:02:17 ◼   ► I love to see people playing along.

00:02:19 ◼   ► I saw some people, which I think is amazing, who print out the scorecard, which I think

00:02:22 ◼   ► is really funny.

00:02:24 ◼   ► I score on my iPad. I had notability in the little slide over window. I had Twitter and

00:02:31 ◼   ► I had my notes app while I was watching the keynote on my Apple TV and I would just slide

00:02:36 ◼   ► over notability and just check things off every now and then.

00:02:41 ◼   ► So here we go Jason. I have something interesting for you here. So just flat out, you won the

00:02:46 ◼   ► draft.

00:02:47 ◼   ► Yes.

00:02:48 ◼   ► You won the draft.

00:02:50 ◼   ► There is some contention in not a bad way, but there is a discussion to be had as to

00:02:57 ◼   ► whether you achieved a clean sweep.

00:03:00 ◼   ► I don't think I did, because I thought we said last time that if they just show like

00:03:05 ◼   ► a historical picture of Steve Jobs with a Mac, that doesn't count.

00:03:09 ◼   ► I know I mentioned that contingency.

00:03:11 ◼   ► I can't remember whether I said that did count or it didn't count, but I thought it needed

00:03:15 ◼   ► to be, that didn't feel like, that was, I don't know, unless I was being super sneaky

00:03:20 ◼   ► and like there was that in there, because there is him holding a MacBook Air, maybe

00:03:26 ◼   ► a laptop of some kind, in one of the photos that they showed of Steve. And if that is

00:03:32 ◼   ► a Mac reference, then I guess I got a perfect score, but I don't think I'd give that to

00:03:36 ◼   ► me unless it mattered maybe.

00:03:38 ◼   ► Okay.

00:03:39 ◼   ► It doesn't matter. You got, so let's say you got, it was 5.3 then, you got face unlock

00:03:44 ◼   ► an AR demo on stage, 4K HDR Apple TV, cellular Apple watch, explanation of why OLED is superior

00:03:51 ◼   ► screen technology. I got three iPhones, no touch ID on the high-end iPhone, and a picture

00:03:57 ◼   ► of Steve Jobs on a slide. I knew over the weekend that I wasn't going to win the draft

00:04:03 ◼   ► because there were just enough stuff came from all of the leaks over the weekend which

00:04:07 ◼   ► kind of confirmed to me.

00:04:08 ◼   ► We had the leaks that revealed this.

00:04:11 ◼   ► Mmhmm.

00:04:12 ◼   ► Yes.

00:04:13 ◼   ► you now you have picked up another keynote victory you are undefeated in

00:04:17 ◼   ► keynotes just standard keynote events I am undefeated at WWDC and you are

00:04:23 ◼   ► undefeated at keynote events so far but that is a more total victories so you've

00:04:28 ◼   ► had three total victories so far and I've had two yes so as it stands for

00:04:33 ◼   ► 2017 we're neck-and-neck so what I guess we're gonna have to really I mean that's

00:04:38 ◼   ► the only reason though I want Apple to have another event this year is so there

00:04:40 ◼   ► can be an undisputed champion of 2017 but we're gonna have to wait and see

00:04:45 ◼   ► about that as it stands right now we have a point each on the drafts for this

00:04:48 ◼   ► year yeah I don't think there's gonna be another event but you never know well

00:04:53 ◼   ► we'll have to try and put a call into somebody you know even if it's just a

00:04:56 ◼   ► real short one you know just so we can get a little drafting come on to tie

00:05:00 ◼   ► breaker event sure just end yeah any kind of time breaker maybe maybe we have

00:05:04 ◼   ► to just as it gets if we'd like pass October we may have to come up with some

00:05:09 ◼   ► maybe a quiz or something that we could be administered so we can we can we can

00:05:15 ◼   ► call a winner of something for the year what do you think about that I think

00:05:22 ◼   ► it's okay if we tie for the year that's what I think well we'll see I have many

00:05:25 ◼   ► harebrained schemes sometimes you don't know they're coming and that might be

00:05:28 ◼   ► one of them let's talk about your impressions of Steve Jobs theater so

00:05:32 ◼   ► first off before we talk about the theater itself what was an Apple Park

00:05:38 ◼   ► like the whole campus. What were your impressions? From what I could see, I mean

00:05:42 ◼   ► people were posting pictures all day and it looked unbelievable.

00:05:46 ◼   ► Yeah, so you know it starts out with it's the next exit down the freeway so it's a

00:05:52 ◼   ► totally different way to get there and the way they actually had the the street

00:05:56 ◼   ► blocked off, they had the street closed that the that the visitor center is on,

00:06:01 ◼   ► it was blocked off and so there was one way to kind of get in and then you went

00:06:05 ◼   ► and parked and then I ended up parking in the

00:06:08 ◼   ► Beneath the visitors center there is a multi. There's a there's a little surface lot, but they didn't have me park there

00:06:14 ◼   ► They had me park in on the second sub level of it. So it's a brand new park underground parking garage

00:06:21 ◼   ► So it's just brand new concrete and all the spaces are lined and everything and there's electric car chargers on every level

00:06:27 ◼   ► Which is pretty funny so I go two levels down

00:06:29 ◼   ► All the air conditioning and stuff I guess is is was running because it was super noisy in there

00:06:35 ◼   ► like really noisy of machinery running. We emerge kind of up into the

00:06:43 ◼   ► courtyard in front of the visitor center. I got to see the visitor center on the

00:06:46 ◼   ► way out. It's really nice. It's a big glass building in typical Apple style.

00:06:50 ◼   ► It's kind of a box though, it's not round like the stuff across the street. And

00:06:54 ◼   ► this is where people will make their pilgrimages if they want to see Apple

00:06:57 ◼   ► Park. Half of it is a cafe and half of it is an Apple store. And you know it's

00:07:04 ◼   ► an Apple store. The only difference being like the company store at One Infinite Loop.

00:07:08 ◼   ► It's got like t-shirts. They have six colors of t-shirts plus, you know, some other things,

00:07:15 ◼   ► but they've got some six colors of different t-shirts. They've got an Apple Park t-shirt.

00:07:20 ◼   ► There's a—with a big ring on it. There—yeah. So there's—that stuff is gonna be there.

00:07:27 ◼   ► And I don't know if it's open to the public soon. I don't know when. Later this year,

00:07:31 ◼   ► I think is all that all the Tim Cook said on stage.

00:07:34 ◼   ► So that was pretty cool.

00:07:36 ◼   ► So you can go get your Apple Park t-shirt

00:07:38 ◼   ► or your Apple logo in one of the six colors t-shirts.

00:07:40 ◼   ► And then you go across the street

00:07:42 ◼   ► and there's a building that we had to walk through.

00:07:46 ◼   ► It's like one of the entry gates,

00:07:48 ◼   ► basically it seems to Apple Park.

00:07:51 ◼   ► And then up a winding path up a hill

00:07:54 ◼   ► to the Steve Jobs Theater,

00:07:55 ◼   ► which is I would say it's a,

00:07:57 ◼   ► maybe a five minute walk up a hill to get there

00:08:00 ◼   ► in this winding path.

00:08:01 ◼   ► And from the top where the theater is,

00:08:04 ◼   ► you can see across what will be a grassy field someday,

00:08:07 ◼   ► but is mostly dirt with stuff planted in it.

00:08:09 ◼   ► It's like to grow over time, but it's not there yet.

00:08:14 ◼   ► Across the way is the enormous ring of Apple Park.

00:08:19 ◼   ► And in fact, driving in, I drove on Homestead Road,

00:08:22 ◼   ► which borders one side of the campus.

00:08:24 ◼   ► And on one side of the street are houses.

00:08:26 ◼   ► And on the other side of the street is a sidewalk

00:08:29 ◼   ► and then some trees, and then a sidewalk,

00:08:31 ◼   ► and then some trees and then a fence

00:08:32 ◼   ► and then some more trees and then the ring of Apple Park.

00:08:37 ◼   ► So yes, you could potentially live in a house

00:08:40 ◼   ► just across the street from Apple Park,

00:08:42 ◼   ► but it's gonna be pretty soon completely obscured,

00:08:44 ◼   ► I think, by trees.

00:08:46 ◼   ► So huge, just huge, it's huge, like we all have known,

00:08:50 ◼   ► but then you see it and yes, it is an enormous structure

00:08:54 ◼   ► that's kind of far off across this field.

00:08:57 ◼   ► And then the Steve Jobs Theater is another circular building.

00:08:59 ◼   ► It's got a little roof on the top,

00:09:02 ◼   ► but it's a round glass thing that there's like a,

00:09:05 ◼   ► you go in to the main level

00:09:08 ◼   ► and that's the ground level basically.

00:09:10 ◼   ► And it is, you know, it reminded me of like,

00:09:14 ◼   ► there's a circular restaurant kind of bar place

00:09:18 ◼   ► on the top of the Guinness Storehouse in Dublin.

00:09:21 ◼   ► It reminded me of that except there was no beer,

00:09:23 ◼   ► but it was just like a big round space with glass

00:09:26 ◼   ► to look out at the Apple Park campus.

00:09:29 ◼   ► It felt very much like you could have a wedding reception there or something like that.

00:09:33 ◼   ► And then on two sides of it, on both sides of this circular, the outside of the circular structure,

00:09:40 ◼   ► there are steps down.

00:09:42 ◼   ► And so you take the steps down, and on the way down, you take the steps down,

00:09:48 ◼   ► and it leads to the entrance to the theater.

00:09:51 ◼   ► And then the theater is down from there.

00:09:54 ◼   ► So you actually enter down from the top of the theater.

00:09:57 ◼   ► On the way back out, on that level that's at the back of the theater, there is a part of that that turns.

00:10:06 ◼   ► So on our way down, there was nowhere to go except into the theater, but on the way back out, that had turned around,

00:10:14 ◼   ► and now we could enter that area, and that's actually the hands-on area, which is right below the entry lobby.

00:10:23 ◼   ► and that's where all of their hands-on stuff for the press was afterwards. So

00:10:28 ◼   ► it's obviously purpose-built for that for that for an Apple event with with

00:10:32 ◼   ► those details. So very impressive. It's all brand new. It's all still kind of

00:10:38 ◼   ► being planted and under construction and and and I talked to a couple people who

00:10:44 ◼   ► who said how fragrant it was at Apple Park because the fact is it's basically

00:10:49 ◼   ► covered in fertilizer right now because they're growing all these new plants. So not the best

00:10:55 ◼   ► smelling location but I imagine that will pass as the plants grow.

00:11:01 ◼   ► So from like a checking in perspective and a general logistics perspective, how did that

00:11:07 ◼   ► feel because I'm assuming Apple have got their own people or something which seems

00:11:12 ◼   ► peculiar because I can't imagine these people are hired all the time. What was your sense

00:11:16 ◼   ► for that kind of stuff?

00:11:18 ◼   ► - I mean, Apple's got a lot of people who work there.

00:11:21 ◼   ► So I imagine that some of this was like hired,

00:11:24 ◼   ► maybe event security,

00:11:25 ◼   ► but I would bet a lot of it is Apple security.

00:11:27 ◼   ► It's a huge campus.

00:11:29 ◼   ► They're gonna have to have security for it.

00:11:31 ◼   ► And I think then there was also,

00:11:33 ◼   ► there were also Apple employees who were there

00:11:34 ◼   ► where they brought in,

00:11:35 ◼   ► whether those were maybe retail employees

00:11:37 ◼   ► or they were people who just work at Apple

00:11:40 ◼   ► and were called into service.

00:11:42 ◼   ► But there were lots of people, they were everywhere.

00:11:45 ◼   ► It was because they don't,

00:11:46 ◼   ► the last thing they wanted was people wandering down some unapproved path.

00:11:51 ◼   ► And on the way out it was funny because they tried to stand in the shade if they could

00:11:54 ◼   ► because it was a pretty warm day and then some of them would be, had no option and they'd

00:11:58 ◼   ► just be standing there in the sun sweating but they wanted to make sure that we were

00:12:01 ◼   ► going in the right direction and not going off the official path.

00:12:05 ◼   ► And you've got some sweet little enamel pins as well.

00:12:08 ◼   ► That's fun, huh?

00:12:09 ◼   ► Apparently.

00:12:10 ◼   ► I just opened the box right as I sat down.

00:12:14 ◼   ► yeah, they gave everybody as they were leaving a little box.

00:12:18 ◼   ► And I didn't know what was in it.

00:12:20 ◼   ► You know, it could be like $1,000 in iTunes money,

00:12:23 ◼   ► but it wasn't.

00:12:24 ◼   ► It was four cute little enamel pins.

00:12:25 ◼   ► - Let me tell you right now, Jason Snow,

00:12:27 ◼   ► if you want $1,000 in money,

00:12:29 ◼   ► you could probably get close to it

00:12:31 ◼   ► by trying to sell these pins on eBay.

00:12:33 ◼   ► Because these pins are even more exclusive

00:12:35 ◼   ► than the WWDC pins,

00:12:37 ◼   ► 'cause it's just a small amount of press, right?

00:12:39 ◼   ► It's not 1,500 attendees plus press.

00:12:43 ◼   ► I suppose that's true. You know, Preston didn't get the pins at WWDC.

00:12:49 ◼   ► Oh, so this is your makeup pins. But these pins are even better because they're emoji

00:12:54 ◼   ► pins. Yeah, so I got an Apple logo, I got an Apple

00:12:59 ◼   ► Park ring, and I got a robot emoji and a monkey emoji. It is a robot emoji.

00:13:07 ◼   ► I just want to, you know, we're obviously going to talk about this later on, but like,

00:13:11 ◼   ► Oh my god, an emoji. I'll just say that right now and later on you can hear my voice.

00:13:16 ◼   ► I've done it now, I can tell you all about it but we'll see.

00:13:18 ◼   ► Oh my god, I'm so excited. I'm so excited to hear your opinions.

00:13:21 ◼   ► Alright, look, we have a ton, a literal ton of stuff to cover today,

00:13:25 ◼   ► so why don't we take a break and then we'll go through chronologically the keynote. How does that sound?

00:13:32 ◼   ► Sounds good.

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00:16:15 ◼   ► Okay, Mr. Jason Snell.

00:16:18 ◼   ► Yeah.

00:16:19 ◼   ► Should we jump right in?

00:16:22 ◼   ► Let's do it.

00:16:23 ◼   ► So the way this all started, the way everything kicked off today was with a really touching

00:16:29 ◼   ► tribute to Steve Jobs.

00:16:32 ◼   ► After there was some beautiful footage of the campus which was kind of the intro open

00:16:39 ◼   ► video set to Love by the Beatles.

00:16:41 ◼   ► Apple were clearly very proud of their campus and I was really impressed by the speedy work

00:16:45 ◼   ► as they got people arriving in the morning, ended up in the video which is really cool.

00:16:50 ◼   ► I saw Serenity Caldwell and Rene Ritchie of iMore in the video, which is awesome. But

00:16:55 ◼   ► the real kind of the big part of the opening was kind of audio. It began as audio. It was

00:17:02 ◼   ► a clip of Steve. I don't know where this came from, but a clip of Steve talking about making

00:17:07 ◼   ► things and kind of what makes Apple, Apple. Were these quotes, was this speech familiar

00:17:13 ◼   ► to you at all?

00:17:15 ◼   ► I did not recognize it, although I saw some people on Twitter who said that this is where it was,

00:17:21 ◼   ► where it was from, but I didn't recognize it. Yeah, no, I mean, there are many, you know,

00:17:29 ◼   ► there are many famous Steve quotes, right, and this could have been from anywhere, but

00:17:35 ◼   ► it was clearly something very cool, and it was a nice one to play because obviously

00:17:38 ◼   ► the Apple Park stuff and the Steve Jobs Theater is kind of the intersection of Steve Jobs and Apple,

00:17:45 ◼   ► right? Like this is where those two things cross over. And I really loved Tim's line,

00:17:50 ◼   ► I think this is his opening line, saying that it was only fitting that Steve Jobs should open his

00:17:56 ◼   ► theatre. And then he spent some time talking about Steve. They actually spent, whilst we both really

00:18:02 ◼   ► expected heavily that they would do this, they spent more time on this than I was expecting,

00:18:08 ◼   ► but not too much time, if that makes sense.

00:18:11 ◼   ► - Yeah, it's exactly, I mean,

00:18:15 ◼   ► when we were planning our draft and all of that,

00:18:17 ◼   ► I mean, this was one of the things that came to me

00:18:19 ◼   ► is that there will,

00:18:21 ◼   ► there's gotta be a dedication at the start, right?

00:18:24 ◼   ► How can they let the first event

00:18:26 ◼   ► in the Steve Jobs Theater go by without mentioning it?

00:18:30 ◼   ► And so they did.

00:18:31 ◼   ► They had Steve's words open it up,

00:18:35 ◼   ► And then Tim Cook came out and talked about Steve

00:18:39 ◼   ► and he talked about Apple Park,

00:18:41 ◼   ► which is inexorably linked to Steve Jobs.

00:18:43 ◼   ► The last public appearance he made

00:18:45 ◼   ► was to the Cupertino City Council about this project.

00:18:49 ◼   ► This is sort of his last product that he envisioned.

00:18:53 ◼   ► And so they talked about the park campus a bit

00:18:57 ◼   ► and then they got on with the show.

00:19:00 ◼   ► But I think it was a must.

00:19:01 ◼   ► I don't think they're gonna be doing anything.

00:19:05 ◼   ► this is a one-shot deal right but I think it was a must for them to do it.

00:19:08 ◼   ► And one other quote that I liked is "Today and always we honor him." I like

00:19:13 ◼   ► that. It was really nice. I mean you could tell. I mean I think if you were watching

00:19:18 ◼   ► that event you know there is a very strong likelihood that you have an

00:19:22 ◼   ► affinity for Steve Jobs and obviously the people working at Apple especially

00:19:28 ◼   ► people like Tim who are friends with the guy right like this is an emotional

00:19:31 ◼   ► thing and I thought he did a really good job getting through that as well as he

00:19:34 ◼   ► Yeah, I mean, he clearly was wrestling with his emotions there, but he did a good job

00:19:39 ◼   ► and it was fine.

00:19:42 ◼   ► Tim also spent some time talking about Apple Park itself and the fact that it is 100% powered

00:19:48 ◼   ► by renewable energy and then kind of also going through, again, everything has been

00:19:54 ◼   ► designed of extreme attention to detail. That was the thing that he really kept pushing

00:19:58 ◼   ► on. And we were talking about the visitor center a moment ago. There's going to be

00:20:03 ◼   ► opening later this year. And I think what is going to be a buzzword term for Apple for

00:20:12 ◼   ► a little while, it has an AR experience inside to learn more about Apple Park. Of course

00:20:16 ◼   ► it has an AR experience because all of our experiences will be AR experiences in just

00:20:22 ◼   ► a couple of weeks. And you mentioned the cafe. What is the deal with this cafe? Is it just

00:20:32 ◼   ► a regular coffee shop that people can go into?

00:20:34 ◼   ► - They had it set up.

00:20:35 ◼   ► They had it set up.

00:20:36 ◼   ► There's a big bar on one side with coffee machines,

00:20:40 ◼   ► and they had it set up with food and stuff

00:20:43 ◼   ► for basically event attendees.

00:20:45 ◼   ► I actually went there afterward and had a sandwich

00:20:48 ◼   ► and a soda and uploaded some pictures

00:20:51 ◼   ► and things like that before I left.

00:20:53 ◼   ► And so it looks very much like, think of it this way.

00:20:58 ◼   ► Think of it almost like a museum or, I mean,

00:21:01 ◼   ► they're calling it a visitor center,

00:21:02 ◼   ► but it's that kind of thing where there's an Apple store.

00:21:04 ◼   ► Maybe they'll do tours, I don't know,

00:21:06 ◼   ► but there's an Apple store and there's this cafe.

00:21:08 ◼   ► So you can go there to the Apple park

00:21:11 ◼   ► and you can get a coffee and sit at a table.

00:21:14 ◼   ► And it's all an Apple store design.

00:21:16 ◼   ► Even the cafe is an Apple store design.

00:21:18 ◼   ► It's that the light wood and tables everywhere,

00:21:21 ◼   ► and it's exactly what you'd expect.

00:21:23 ◼   ► And it's sort of a fifth maybe

00:21:26 ◼   ► of the size of the rectangular building.

00:21:30 ◼   ► and then on the rest of it is the Apple store.

00:21:33 ◼   ► And there's a wall in between them

00:21:35 ◼   ► and there are walkways, doors between them on the far sides

00:21:40 ◼   ► so you can get from one to another,

00:21:42 ◼   ► but it's not a wide open space

00:21:43 ◼   ► that's a cafe and Apple store.

00:21:45 ◼   ► It's a cafe on one side

00:21:46 ◼   ► and the rest of it is the Apple store.

00:21:48 ◼   ► So I guess that's the idea.

00:21:50 ◼   ► I mean, I think Apple has struggled with the fact

00:21:54 ◼   ► that people wanna visit Apple

00:21:56 ◼   ► and one infinite loop is not, infinite loop in general,

00:21:59 ◼   ► It's not really made for that.

00:22:00 ◼   ► And they tried to put in some guest parking,

00:22:02 ◼   ► but which they didn't even used to have guest parking there.

00:22:05 ◼   ► So people would like pull up to the curb and things.

00:22:08 ◼   ► And they put in the company store,

00:22:10 ◼   ► which is now the Apple store,

00:22:11 ◼   ► they redid it as a full on Apple store.

00:22:13 ◼   ► It's better, but you know, it's an office park.

00:22:16 ◼   ► It was never designed for that without in mind.

00:22:18 ◼   ► And there's nothing they can do.

00:22:20 ◼   ► - Even the Apple store at One Infinite Loop

00:22:21 ◼   ► is kind of a bad Apple store.

00:22:23 ◼   ► It's so small.

00:22:25 ◼   ► It's almost like if you imagine an Apple store

00:22:28 ◼   ► in an airport, that's what it would be like.

00:22:31 ◼   ► It's tiny.

00:22:32 ◼   ► - So this one is bigger because it's built to do this.

00:22:37 ◼   ► This is intended to work this way.

00:22:41 ◼   ► And so yeah, and people are gonna go there.

00:22:44 ◼   ► So people can roll their eyes and be like,

00:22:46 ◼   ► oh, of course Apple's building a visitor center.

00:22:48 ◼   ► But the thing is, people are going to visit Apple Park.

00:22:51 ◼   ► - I'm gonna go next year.

00:22:52 ◼   ► - Apple decided to make part of the Apple Park experience

00:22:55 ◼   ► that they would actually,

00:22:56 ◼   ► okay, people are gonna come here, what can we do?

00:22:58 ◼   ► and so they put it in an Apple store and a cafe

00:23:00 ◼   ► and who knows what else they'll do, but yeah.

00:23:03 ◼   ► - Yeah, like NextWWDC, I'm gonna take a trip there.

00:23:07 ◼   ► I really, really wanna go.

00:23:09 ◼   ► - I would be shocked if NextWWDC,

00:23:11 ◼   ► there aren't some specific events

00:23:13 ◼   ► to take people to Apple Park

00:23:15 ◼   ► because everybody at WWDC is gonna wanna see it.

00:23:17 ◼   ► - Yeah, exactly.

00:23:19 ◼   ► Like they may as well try and organize it in some way

00:23:22 ◼   ► to stop just a constant stream of people.

00:23:25 ◼   ► I think that encapsulates the whole thing is people are going to visit it so you might

00:23:30 ◼   ► as well just embrace it, build a visitor center.

00:23:33 ◼   ► So they did.

00:23:34 ◼   ► And it'll be, you know, and it's an Apple store too.

00:23:37 ◼   ► And it seems ready to go.

00:23:38 ◼   ► I mean, it was a fully stocked Apple store.

00:23:41 ◼   ► People were buying stuff from the media event, were buying stuff.

00:23:46 ◼   ► The new stuff was not available.

00:23:48 ◼   ► They do also have things that you can only buy there.

00:23:51 ◼   ► I mean I'd be super surprised if people were walking away with an iPad.

00:23:56 ◼   ► They have Apple Park t-shirts.

00:23:58 ◼   ► That's exactly.

00:24:00 ◼   ► In six colors.

00:24:02 ◼   ► Interesting.

00:24:03 ◼   ► And Apple logo t-shirts in six colors too.

00:24:08 ◼   ► Next up was Angela Ahrendts came on stage to talk about retail, which was a surprise.

00:24:16 ◼   ► I haven't had a retail update in a while.

00:24:19 ◼   ► No, and this really felt like it wasn't going to be the event for that because there was

00:24:23 ◼   ► so much stuff. But it turns out that whilst going through some stuff we already knew,

00:24:29 ◼   ► Angela had a bunch of new things to say about retail. And I also think that maybe this is

00:24:37 ◼   ► an important thing for the efforts that she's put in and also I think for the company, their

00:24:44 ◼   ► retail stores are so important that maybe they wanted to get this, you know, we talk

00:24:48 ◼   ► about this, right? This is the iPhone event is where if you, if Apple really wants to

00:24:52 ◼   ► tell you something, they will tell you it during this event because this is when everybody's

00:24:57 ◼   ► watching. So, exactly, they may have had this this segment in here. So, Angela got to go

00:25:03 ◼   ► on stage and talk about, you know, the Today at Apple program, which is this, this, I think

00:25:10 ◼   ► mostly on the weekends where they tend to do like these events stuff like that

00:25:14 ◼   ► which is really cool especially in some of the bigger stores where they have

00:25:17 ◼   ► these outside areas. She spoke about some really impressive huge projects for

00:25:26 ◼   ► retail that Apple are gonna be working on including like a store that has a

00:25:29 ◼   ► cinema in Milan and what was the library that they're buying? I missed

00:25:35 ◼   ► where that was but yeah it's like a disused library that they're gonna turn

00:25:38 ◼   ► into a new sort of a public engagement space.

00:25:42 ◼   ► Although this is, look, I don't think there was a lot new

00:25:45 ◼   ► here in the retail update.

00:25:47 ◼   ► This is basically stuff that they've been doing,

00:25:49 ◼   ► they've been working on for the last year in a large part,

00:25:52 ◼   ► like the town square store idea with the Genius Grove

00:25:56 ◼   ► and all of that, they've been working on this.

00:25:57 ◼   ► But the point is, it actually is a little bit like

00:26:00 ◼   ► what I just said about how you build a visitor center

00:26:03 ◼   ► 'cause you know you're gonna have visitors.

00:26:04 ◼   ► It's like the Apple stores from the moment

00:26:07 ◼   ► they first were opened, like people go there and like use the Wi-Fi and use the computers

00:26:14 ◼   ► and things like that. They were becoming places where people would go and hang out and they

00:26:21 ◼   ► would get packed and people would want to be there. And so this is Apple in their largest

00:26:26 ◼   ► locations just leaning into that and saying, "All right, this is what we're going to do."

00:26:30 ◼   ► And I think that their feeling is that making the Apple Store a destination, even if there's

00:26:35 ◼   ► lots of things you can do there that don't require you to buy an Apple

00:26:38 ◼   ► product. It's all good because it all accumulates, it all accrues to the value

00:26:42 ◼   ► of Apple. You're going to buy stuff from Apple one way or another. They're going

00:26:45 ◼   ► to get you and by making the Apple store such a valuable place for

00:26:48 ◼   ► people to go, that's good for Apple. So yeah, it's, you know, some of

00:26:53 ◼   ► this stuff is, I mean, this is a lot of retail trends reflected here.

00:26:58 ◼   ► The idea that it's about an experience, that's definitely a trend in

00:27:02 ◼   ► especially upscale retail and Apple viewing their stores

00:27:07 ◼   ► as a destination for people to go to that the new,

00:27:10 ◼   ► it seems weird that the new public square,

00:27:14 ◼   ► the new town square would be an Apple store

00:27:16 ◼   ► instead of an actual town square.

00:27:19 ◼   ► But it's no different, I think, in a lot of ways

00:27:23 ◼   ► from a Starbucks being a place that people go

00:27:25 ◼   ► and work and meet and all of those things, right?

00:27:29 ◼   ► a lot of these private, you know, corporate locations that are actually, they want to

00:27:37 ◼   ► be part of the public geography and that's what Apple's doing here too.

00:27:42 ◼   ► So as per the chat room it is the Carnegie Library in DC, Washington DC, which is the

00:27:47 ◼   ► big library.

00:27:48 ◼   ► Good knowledge chat room.

00:27:49 ◼   ► Once again, you learn a lot more when you're not at the event.

00:27:53 ◼   ► Yes, yes you definitely do.

00:27:56 ◼   ► They mentioned that the Fifth Avenue store is being completely rebuilt it looks like

00:28:00 ◼   ► but they're going to make sure they retain the glass cube. There's a store in Chicago

00:28:05 ◼   ► opening up. They're renovating a big building in Paris and they did say and you mentioned

00:28:12 ◼   ► this slightly but the one the one I rolly thing is you know they don't call them stores

00:28:17 ◼   ► anymore they call them town squares and I understand what they're going for but you

00:28:23 ◼   ► know there is this part of just like okay company please just like understand

00:28:28 ◼   ► what what you actually are it is a store like I know it's also a meeting place

00:28:32 ◼   ► but it is a store yeah right no that there was a lot in I think yeah I think

00:28:40 ◼   ► the way that Angela Ahrendts talks is very much in line with how retail

00:28:46 ◼   ► executives and talk about what they're doing and about yeah the high-end retail

00:28:51 ◼   ► and luxury retail market. Yeah because she's from the luxury world right? Yes and so for those of

00:28:56 ◼   ► us not exposed to that we hear this and we're like really you know it's it's it's not a store anymore

00:29:00 ◼   ► it's a town square well we're what's happening in the unions union square town square in san francisco

00:29:07 ◼   ► it's like yeah they're they're they're it's retail stores is what it is but whatever i view that as

00:29:13 ◼   ► being that they're doing some classification of it like certain stores are the ones with the trees

00:29:19 ◼   ► and with the Today at Apple program and all of those things.

00:29:23 ◼   ► But, you know, anyway, it's good that retail got a little time

00:29:27 ◼   ► because it's a huge part of Apple strategy,

00:29:29 ◼   ► it's a huge part of Apple's employee base,

00:29:32 ◼   ► and it generates a huge amount of money for Apple.

00:29:35 ◼   ► It is how Apple reaches people in their everyday lives,

00:29:39 ◼   ► in their, you know, where they live,

00:29:42 ◼   ► even though there isn't a lot of news here.

00:29:44 ◼   ► And it's sort of beside the point.

00:29:46 ◼   ► In some ways, I get why they need to do this

00:29:48 ◼   ► from time to time. I'm glad it's not as often as it was, but I'm glad that they do, I think

00:29:55 ◼   ► it's valuable for them to remind people about it.

00:29:57 ◼   ► All right, so we next up have the first product. So Tim Cook comes back out and has a couple

00:30:05 ◼   ► of numbers about the Apple Watch. Phenomenal growth with Series 2, 50% year over year.

00:30:13 ◼   ► I know that these things infuriate you because I mean that could have just gone from one

00:30:17 ◼   ► watch to two watches right like two watches yeah you know it doesn't curate me but it

00:30:22 ◼   ► is important to note that in the grand tradition of Jeff Bezos Tim Cook does not detail numbers

00:30:33 ◼   ► of Apple watch it's all in sort of relative or just positivity and we already heard this

00:30:37 ◼   ► number up 50% from last year is was in the financial so it's not new news it's now the

00:30:44 ◼   ► number one watch in the world and there is 97% customer sat which I quote is blow away.

00:30:50 ◼   ► I don't fully know what that means. Does that mean it blows me away? Is that what that term

00:30:56 ◼   ► means? That is. It's an item so full of awesomeness that when you see it you are blown away apparently.

00:31:05 ◼   ► Is this a phrase that people use? The first time I ever heard anybody use it was Scott

00:31:10 ◼   ► forestall at another Apple event and I'm not sure I've heard anybody outside of Apple use

00:31:15 ◼   ► it except perhaps ironically.

00:31:17 ◼   ► So it's an Apple term then maybe. Like maybe they all use it internally right? Like so

00:31:22 ◼   ► it's just one of those things that gets out into the world. Yeah it's blow away at 97%

00:31:29 ◼   ► customer satisfaction. They then they roll a video of people using the Apple watch and

00:31:35 ◼   ► The conceit of the video is these are customers that have written in, they've written letters,

00:31:42 ◼   ► written emails, and then Apple was gone and filmed them and they're reading the letters

00:31:47 ◼   ► and they're people that are talking about the ways that the Apple Watch has helped save

00:31:51 ◼   ► their lives and it's either through fitness or sickness or some kind of emergency situation

00:31:56 ◼   ► or something like that.

00:31:59 ◼   ► And there was a surprise to me in this video because good friend of the show and listener,

00:32:07 ◼   ► Kyle Seth Gray, was in this video.

00:32:13 ◼   ► I thought it looked like him and then I thought nah, it can't be.

00:32:19 ◼   ► Now Kyle has, over the last couple of years, he's really gotten into fitness and he's

00:32:29 ◼   ► a big, big Apple Watch user and this, I assume he wrote a letter and they picked him for

00:32:37 ◼   ► this. Yeah, it was unbelievable. I'm actually going to, I'm going to link to Carl's website

00:32:44 ◼   ► because there's some cool stuff on here about the types of things that he gets into and

00:32:51 ◼   ► you can see all the fitness stuff and I think he may have actually published the letter

00:32:56 ◼   ► that he sent to them because there's a post there called "Dear Apple" so you can go and

00:33:01 ◼   ► check that out but I was my my brain nearly blew up because I saw his face and I was like

00:33:08 ◼   ► hang on wait what and then then I didn't really pay too much attention to the rest of the

00:33:13 ◼   ► video but it did look really good because I was too busy freaking out and tweeting at

00:33:17 ◼   ► Kyle so great video even better because a friend of mine was in it so hooray super strange

00:33:25 ◼   ► like but kinda wonderful. Yeah I was really pleased to see that because he is a crazy

00:33:30 ◼   ► fitness person now and that has been rewarded I guess by being in an Apple video. So there

00:33:37 ◼   ► you go. Jeff runs down, Jeff Williams runs down the WatchOS 4 features. WatchOS 4 is

00:33:44 ◼   ► going to be available September 19th. I don't really know a lot about WatchOS 4 really because

00:33:49 ◼   ► I haven't tested it. I don't put watch betas on devices. I just don't. In the same way

00:33:57 ◼   ► that I tend not to put betas on my iPhone. I don't have 11 on my iPhone. I have it on

00:34:02 ◼   ► my iPads. And that works out fine for me. But yeah, so I will be upgrading to watch

00:34:09 ◼   ► OS 4 when that comes out next week. But something which is surprising, I can't recall Apple

00:34:18 ◼   ► doing this with a device in this way before. They're adding more features to watchOS 4

00:34:24 ◼   ► that I don't think have been in the betas and it's all about heart rate stuff. So

00:34:29 ◼   ► they're adding a heart rate app which is giving you more kind of detailed information

00:34:35 ◼   ► about your heart rate over the day and how it changes. And the Apple Watch can now notify

00:34:41 ◼   ► you if it detects an elevated heart rate at a time when it believes there shouldn't

00:34:46 ◼   ► be one.

00:34:47 ◼   ► motivates you? Is it notivate? Notivate, yes, this is a new word that we are pioneering

00:34:54 ◼   ► on the upgrade podcast. Summer of... no it's not. It's the autumn of naming. It's not really,

00:35:00 ◼   ► no, we're not going to do that. But yeah, so if the Apple Watch detects that your heart

00:35:05 ◼   ► is racing and it shouldn't be, you know, based upon the other information it's collecting about

00:35:10 ◼   ► you, it will say "hey, something's going on." So I gotta dig down more on this because I'm

00:35:15 ◼   ► really interested in this. One of my complaints, I was just talking to my

00:35:19 ◼   ► friend Scott McNulty about this yesterday, we were talking about the

00:35:22 ◼   ► Apple Watch, and one of our frustrations with the Apple Watch as a fitness device

00:35:26 ◼   ► which it should be better at is it doesn't seem to pay attention to you and

00:35:31 ◼   ► realize things about what you're doing. And so when they talk about how

00:35:36 ◼   ► it's going to be sampling your heart rate and then noticing if your heart rate is

00:35:42 ◼   ► is altered.

00:35:43 ◼   ► I thought to myself, is it sampling my heart rate now

00:35:46 ◼   ► or is this a watchOS 4 feature where they're now going

00:35:49 ◼   ► to turn on the sensor every so often and keep track?

00:35:52 ◼   ► Because my complaint is always, if I go for a run

00:35:56 ◼   ► or a hike or something and I forget to set the fitness app,

00:36:00 ◼   ► it should know that, right?

00:36:02 ◼   ► The inverse of like your heart rate is elevated

00:36:05 ◼   ► and you seem to be inactive, so maybe you have a problem,

00:36:09 ◼   ► would be, oh, your heart rate is raised

00:36:11 ◼   ► and you are active, maybe you're doing a workout

00:36:15 ◼   ► and have it like capture that data or buzz you and say,

00:36:18 ◼   ► you seem to be doing a workout,

00:36:19 ◼   ► would you like me to capture this?

00:36:21 ◼   ► And that's one of my, that's like my number one complaint

00:36:23 ◼   ► about the fitness features of the watch

00:36:25 ◼   ► is that it doesn't seem to be paying attention to me.

00:36:26 ◼   ► I have to tell it.

00:36:28 ◼   ► So I look at this heart related stuff and I think,

00:36:30 ◼   ► oh, well, this is a good sign because this suggests

00:36:33 ◼   ► that Apple is turning on that sensor and paying attention.

00:36:37 ◼   ► And that's really good.

00:36:40 ◼   ► - Yeah, I think it does an element of that already,

00:36:43 ◼   ► because you can kind of,

00:36:45 ◼   ► you can get points for your exercise

00:36:48 ◼   ► throughout the day, right? - I don't know, Myke.

00:36:50 ◼   ► I will tell you that the difference between me saying

00:36:53 ◼   ► I'm going for a run and the credit I get

00:36:57 ◼   ► versus just running without saying it is night and day.

00:37:00 ◼   ► - Of course, it's gonna be way more granular,

00:37:02 ◼   ► and I don't think the Apple Watch

00:37:05 ◼   ► is gonna start tracking us for the, no, but I don't--

00:37:08 ◼   ► - That's stupid.

00:37:09 ◼   ► If I start running and the Apple Watch realizes I'm moving

00:37:12 ◼   ► and my heart rate is elevated, it should say,

00:37:14 ◼   ► "I think you're running," and start capturing or ask me.

00:37:18 ◼   ► - But I'm not arguing that point.

00:37:20 ◼   ► I'm just saying that I know that it's not gonna be detecting

00:37:25 ◼   ► at that rate because it would destroy the battery,

00:37:27 ◼   ► but it maybe will check more and/or do things with it.

00:37:31 ◼   ► - But that's the point is if it's detecting,

00:37:34 ◼   ► if it's sampling every minute, and it said something,

00:37:36 ◼   ► it was showing like a chart over 10 minutes

00:37:38 ◼   ► or something with multiple dots.

00:37:40 ◼   ► So if it's sampling your heart rate every minute or two,

00:37:43 ◼   ► then in addition to being able to see,

00:37:46 ◼   ► oh, you may have a heart problem,

00:37:49 ◼   ► it should also be capable of saying,

00:37:51 ◼   ► oh, I think you're exercising,

00:37:52 ◼   ► maybe I'll flip into capturing this

00:37:55 ◼   ► or I'll ask you to capture this.

00:37:57 ◼   ► That was always the question.

00:37:58 ◼   ► - I agree, it would be great, right?

00:37:59 ◼   ► Like it'd be great if it did that.

00:38:01 ◼   ► - Yeah, so I think it's good

00:38:02 ◼   ► that they announced these features

00:38:04 ◼   ► because this is stuff that is,

00:38:08 ◼   ► in the long run, these devices need to do,

00:38:09 ◼   ► which is monitoring you not just when you tell it,

00:38:11 ◼   ► but just sort of monitoring you and saying,

00:38:13 ◼   ► I think there's a problem.

00:38:14 ◼   ► And that's good.

00:38:15 ◼   ► - They're also going to be doing another one

00:38:18 ◼   ► of these health studies.

00:38:19 ◼   ► They've done these over time.

00:38:21 ◼   ► I think I did the one with diabetes.

00:38:23 ◼   ► They've done a bunch since the,

00:38:26 ◼   ► since health care actually was introduced.

00:38:28 ◼   ► They've done some with the iPhone

00:38:30 ◼   ► and some with the Apple Watch.

00:38:31 ◼   ► This is a heart study

00:38:33 ◼   ► where Apple is trying to get better at detecting heart arrhythmias. So weird patterns in your

00:38:39 ◼   ► heartbeats. They believe, Apple believes in the testing that they've done that they are

00:38:43 ◼   ► able to accurately track some of this stuff and recognize it. So they are going to be

00:38:48 ◼   ► starting an opt-in study to see just how good this data can be. And I guess a lot of this

00:38:54 ◼   ► stuff is to see if they're able to roll it out on a wider scale to actually give us that

00:39:00 ◼   ► information but really the only way you can do something like this is by

00:39:03 ◼   ► actually getting people to give you access to their data right like that's

00:39:07 ◼   ► how you find out if it is possible. That's how medical studies work. Exactly.

00:39:11 ◼   ► So this is yeah yeah I saw a tweet go by while I while I was at the keynote that

00:39:15 ◼   ► was somebody asking I want saying I wonder how many MDs are employed by

00:39:20 ◼   ► Apple. I don't know but I would they obviously have a lot of relationships

00:39:26 ◼   ► with medical professionals because that's this is in part a medical related device and

00:39:33 ◼   ► you can see it with stuff like this.

00:39:35 ◼   ► You know like I think like every human being every now and then I may get some kind of

00:39:40 ◼   ► weird feeling you know or like a weird pain and I'm like what is that and I would love

00:39:45 ◼   ► if I if my Apple watch could start being like don't worry buddy or go to the hospital.

00:39:51 ◼   ► Or call your doctor.

00:39:52 ◼   ► You know what I mean? I think that in the future, having that kind of data could be very, very

00:39:58 ◼   ► interesting. But at the same time, I would want it to be with a company that I trust.

00:40:05 ◼   ► Because I don't want them to, without my knowledge, be selling that data to an insurance company.

00:40:12 ◼   ► I know that there was some news recently about Apple maybe partnering with an insurance agency,

00:40:19 ◼   ► see but it's like on this totally opted thing blah blah blah blah blah but like

00:40:22 ◼   ► yeah you get my point I don't want that information to be shared with people

00:40:25 ◼   ► that I don't want it to be shared with but it would be kind of cool if they

00:40:28 ◼   ► could tell me like oh we think that there's something wrong with you like

00:40:31 ◼   ► you should get that checked out so yeah I'm looking forward to it but there was

00:40:35 ◼   ► a new Apple watch of course as we predicted and we're gonna talk about

00:40:40 ◼   ► that just after we take a moment to thank our friends at Encapsula for

00:40:43 ◼   ► supporting this week's episode of upgrade. Encapsula has the website

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00:41:19 ◼   ► And Encapsula can protect this. They have successfully defended some of the largest

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00:41:58 ◼   ► so you can see what's happening and also adjust your security policies if necessary.

00:42:03 ◼   ► As a listener of this show you can get one whole month of service for free, just go to

00:42:09 ◼   ► encapsula.com/upgrade that is i n c a p s u l a dot com slash upgrade. This is where you'll find out

00:42:16 ◼   ► more about what encapsula does and claim your free month as well. Thank you so much to encapsula for

00:42:21 ◼   ► their continued support of upgrade and relay FM. Apple watch series 3, um, 3, so Leela connectivity

00:42:30 ◼   ► is built right in and as Jeff Williams said, this has been our vision from the beginning,

00:42:34 ◼   ► which makes perfect sense, right? Like these devices are great, they're great when they're

00:42:38 ◼   ► paired to your phone, but really all it's doing is adding another device, right? Like you're just

00:42:43 ◼   ► adding another thing. Ideally these devices should be independent of each other as well as they are

00:42:48 ◼   ► connected and that's kind of what the Apple Watch Series 3 with LTE with cellular is promising.

00:42:56 ◼   ► As we've spoken about on the show a bunch,

00:42:58 ◼   ► you're going to have the same number as your iPhone,

00:43:01 ◼   ► so it will call when needed,

00:43:04 ◼   ► and people will be able to call you on their phone,

00:43:06 ◼   ► the phone number that they have for you, or send text messages,

00:43:08 ◼   ► and it will come through to your Apple Watch

00:43:10 ◼   ► even if your phone is nowhere near.

00:43:12 ◼   ► And sometime next month,

00:43:14 ◼   ► Apple Music streaming will be available on the Apple Watch as well,

00:43:18 ◼   ► which is a really, really big deal.

00:43:20 ◼   ► Yeah, I have two notes about this.

00:43:23 ◼   ► One is, obviously you're gonna have to work

00:43:26 ◼   ► with your carrier and there's gonna be a fee

00:43:27 ◼   ► to add a device to your account.

00:43:29 ◼   ► Like on my AT&T account, it's $10 a month

00:43:32 ◼   ► to add my iPad to the pool.

00:43:34 ◼   ► I imagine it'll be something like that.

00:43:35 ◼   ► There'll be a fee that you pay

00:43:37 ◼   ► that adds your Apple Watch to your account.

00:43:40 ◼   ► And then, and that also limits the rollout.

00:43:42 ◼   ► It's rolling out in nine countries by the end of the year,

00:43:44 ◼   ► but obviously the cellular version requires carrier support.

00:43:48 ◼   ► And that means that they won't be able

00:43:50 ◼   ► to just sort of drop it in everywhere in the world.

00:43:53 ◼   ► So there is a series three version without the cellular

00:43:56 ◼   ► that's also gonna be available.

00:43:57 ◼   ► So you can take your pick,

00:43:59 ◼   ► but it will be a longer rollout for countries

00:44:01 ◼   ► because as a cellular device, just as with the iPhone,

00:44:04 ◼   ► they've gotta do some company partnerships.

00:44:07 ◼   ► The other thing I wanna mention,

00:44:08 ◼   ► because it happens every time this comes up

00:44:10 ◼   ► and it happened again today,

00:44:11 ◼   ► is whenever we talk about cellular Apple Watch,

00:44:15 ◼   ► I hear people who say, "This is stupid."

00:44:19 ◼   ► And when I say it's convenient,

00:44:20 ◼   ► and when I probe them about it,

00:44:23 ◼   ► when I say, "Why do you say this is stupid?"

00:44:25 ◼   ► They say, "Well, I don't want it."

00:44:27 ◼   ► It's like, well, first off, that is an awful

00:44:29 ◼   ► lack of perspective that you've got there,

00:44:34 ◼   ► that just because you don't want it in your personal life,

00:44:38 ◼   ► or at least you don't think you want it

00:44:39 ◼   ► in your personal life, it's therefore stupid.

00:44:41 ◼   ► And why would anybody else want it is the implication there,

00:44:44 ◼   ► which is, I can tell you, people want it because I want it.

00:44:47 ◼   ► And then the other thing I get is I get the,

00:44:51 ◼   ► "Oh, well, sometimes I just want to be free and not connect to anyone if I leave my phone behind, but then they can reach me on my watch."

00:44:58 ◼   ► It's like, you have a bigger problem.

00:45:00 ◼   ► You don't have to do that. Leave your watch behind, or don't get the cellular watch, or turn off cellular when you're there.

00:45:06 ◼   ► There are lots of other options.

00:45:08 ◼   ► To draw the line there, it's like, "Oh, I can carry my phone with me everywhere and people can reach me, but my watch.

00:45:12 ◼   ► What have we become?" Right? And it's like, come on. What I think of is, and this is just one example,

00:45:18 ◼   ► I can think of a lot of them, is

00:45:21 ◼   ► I, everywhere I go, my watch, or my phone comes with me.

00:45:25 ◼   ► It's obligatory, because what if I need to call someone?

00:45:29 ◼   ► What if my kids need something?

00:45:30 ◼   ► What if my wife needs something?

00:45:32 ◼   ► I bring my phone with me everywhere I go.

00:45:35 ◼   ► And when I think about a cellular Apple Watch,

00:45:37 ◼   ► what I think is, there are gonna be times

00:45:40 ◼   ► when I don't need all of the apps

00:45:42 ◼   ► and all the power of my iPhone.

00:45:44 ◼   ► The only thing I need is to be reachable

00:45:47 ◼   ► in case of a problem.

00:45:49 ◼   ► And right now that means the iPhone comes everywhere with me.

00:45:53 ◼   ► With a cellular Apple watch,

00:45:54 ◼   ► it means I can leave the iPhone behind if I want to,

00:45:56 ◼   ► if the only reason I'm bringing it is to be reachable.

00:46:00 ◼   ► And it's a big phone in my pocket.

00:46:04 ◼   ► And when I'm running, especially, I hate it

00:46:05 ◼   ► because the iPhone is kind of bouncing around in my pocket

00:46:09 ◼   ► and I don't wanna buy one of those straps

00:46:11 ◼   ► that goes on my arm in order to keep it attached to me.

00:46:14 ◼   ► So look, it's not for everybody.

00:46:16 ◼   ► It's extra money, but I will say this.

00:46:19 ◼   ► I think it's interesting that we are now so far down the road

00:46:24 ◼   ► with these kind of satellite devices

00:46:26 ◼   ► that the phone, which was the thing we always brought with us

00:46:30 ◼   ► because it had our entire lives on it,

00:46:33 ◼   ► is now going to be with this product optional

00:46:37 ◼   ► in certain circumstances.

00:46:38 ◼   ► And that's something that's going to take a little time

00:46:40 ◼   ► to think about, like, "Well, wait a second.

00:46:44 ◼   ► If I'm going to walk the dog, I don't need to bring my iPhone

00:46:46 ◼   ► 'cause all I'm gonna do is listen to music.

00:46:49 ◼   ► Now, if you wanna listen to a podcast, good luck.

00:46:52 ◼   ► But if you wanna listen to music, that's perfect.

00:46:56 ◼   ► So I don't know, I think it's not for everybody,

00:47:00 ◼   ► but I think it will make the product better over time.

00:47:04 ◼   ► I think watchOS has a lot of work to do

00:47:06 ◼   ► to become more independent of the iPhone.

00:47:08 ◼   ► I feel like because it started so closely tethered

00:47:13 ◼   ► to the iPhone, it's a work in progress.

00:47:16 ◼   ► I feel my hope is at least that watchOS 5 pushes even further in this direction.

00:47:22 ◼   ► It's been true the watch has been able to operate independently on Wi-Fi since

00:47:26 ◼   ► watchOS 3, but still when you talk to developers, you know, it's still not all

00:47:32 ◼   ► together. It's like it's got a lot of limitations and it and it needs to be

00:47:38 ◼   ► better. But at least there's this promise of always being connected that you can

00:47:44 ◼   ► have with this device and that could potentially make the apps that much better.

00:47:50 ◼   ► So it's going to be launching with limited carriers and Jeff said there are introductory

00:47:55 ◼   ► offers whatever that means.

00:47:58 ◼   ► My carrier in the UK EE is the only supported carrier in the UK.

00:48:04 ◼   ► They are only supporting LTE though so if there's no LTE there's no connection.

00:48:10 ◼   ► carriers are doing LTE and 3G but we're LTE only. Oh so it's a it's a not a

00:48:16 ◼   ► hardware limitation it's a it's a carrier limitation interesting. It's a

00:48:21 ◼   ► carrier limitation yeah and I was really interested about this that this about

00:48:26 ◼   ► what Apple was gonna do here like what was the sim gonna be I think they that

00:48:30 ◼   ► this is not an Apple sim or if it is an Apple sim they're not calling it that

00:48:34 ◼   ► they called it an electronic sim and I think the reason for this is because

00:48:40 ◼   ► I think this is going to be locked to your carrier.

00:48:43 ◼   ► Not like with the Apple sim where you can jump

00:48:45 ◼   ► backwards and forwards and go in and out

00:48:47 ◼   ► whenever you need it. - Interesting.

00:48:48 ◼   ► - I reckon this is going to be a,

00:48:50 ◼   ► you pay this amount every single month

00:48:52 ◼   ► to your network for this, right?

00:48:55 ◼   ► This is how I imagine this is going to end up working.

00:48:57 ◼   ► The display is the antenna, which is cool.

00:49:02 ◼   ► I don't know what the red, everyone was expecting

00:49:04 ◼   ► when the leaks came out, there were many leaks,

00:49:07 ◼   ► there were some images of the red digital crown, right?

00:49:11 ◼   ► This just looks like to be an Apple Watch Series 3 thing.

00:49:14 ◼   ► I thought that that was like a little bit of plastic

00:49:16 ◼   ► for the antenna, but no, it's a screen.

00:49:19 ◼   ► - No, it's basically to tell you that it's a,

00:49:22 ◼   ► I have a cellular watch and you don't.

00:49:24 ◼   ► - 'Cause does the wifi, the wifi one doesn't have the red?

00:49:28 ◼   ► - I don't think so.

00:49:29 ◼   ► - I'm gonna take a look, I'm gonna take a look.

00:49:31 ◼   ► I thought that it did.

00:49:33 ◼   ► So I'm going to the page right now.

00:49:35 ◼   ► - So red literally just means three?

00:49:38 ◼   ► - I think it might do.

00:49:39 ◼   ► I'm going through the pricing information right now.

00:49:43 ◼   ► No, it means cellular, you're right, you're right.

00:49:47 ◼   ► - It means cellular.

00:49:49 ◼   ► - Which is interesting, I mean, okay.

00:49:52 ◼   ► - I think it's, $3.99, I am surprised.

00:49:56 ◼   ► I would have actually guessed the rare Apple product

00:49:58 ◼   ► I probably would have guessed higher for.

00:50:00 ◼   ► - Yeah, I mean, it's not gonna be $3.99 for you,

00:50:02 ◼   ► I don't think.

00:50:05 ◼   ► $399 and it's a $70 premium over the non-cellular which is $329 and then they lower the price

00:50:10 ◼   ► of the series 1, series 2, RIP, series 1 continues. Of course technically series 1 and series

00:50:16 ◼   ► 2 are the same age. Because the series 0 that came before.

00:50:20 ◼   ► Do you wear a 42 or a 38mm?

00:50:23 ◼   ► Oh well that's true, I wear the 42.

00:50:26 ◼   ► So for me and you it's more...

00:50:30 ◼   ► a good, but as a from from $3.99 is pretty good, $4.29 yeah for you and me. That's less

00:50:38 ◼   ► good but for cellular I, my gut feeling was that it was going to be way higher than that

00:50:43 ◼   ► so that's not bad. Yeah I'm a little bit disappointed that they're still selling the series one

00:50:49 ◼   ► I think that's a strange thing to do. I'm not, I feel like the series difference between

00:50:55 ◼   ► the series one and the series two was so specific. It was waterproofing right? Yeah and the

00:51:01 ◼   ► waterproofing and GPS. Yeah and I think the idea there is just get it as low a price as

00:51:06 ◼   ► possible that is the goal is just get it as low as possible. And under 250 is great. Yep.

00:51:14 ◼   ► 18 hour battery life there is gold, silver and space grey aluminium. There are new sport

00:51:23 ◼   ► loop bands which are really cool. So you'd be excited about it. Yeah it's

00:51:27 ◼   ► then the nylon bands that I love but with magnets in them like the Milanese

00:51:30 ◼   ► loop and there are new colors across the board new Hermes products and the white

00:51:36 ◼   ► ceramic has been joined by a gray ceramic so there's now two ceramic

00:51:41 ◼   ► watches in the edition line now. Well I'll point out to you too that the word

00:51:46 ◼   ► edition was not uttered on stage. It was not it was not but it is still on the

00:51:52 ◼   ► product pages. Yeah, it's still called that but they are leaning away from that.

00:51:58 ◼   ► Because the gold one was an embarrassment I think. I think everybody knows that now,

00:52:04 ◼   ► which is you know maybe one of the reasons that they would probably never use that name

00:52:08 ◼   ► for any other product. The case is the same size but the back crystal, so the little sensors

00:52:16 ◼   ► on the back is 0.25 millimeters thicker which is apparently as thin as two pieces of paper.

00:52:23 ◼   ► So it's still thicker right like it's exactly the same size except for the back right like

00:52:28 ◼   ► which is kind of the way that they explain just dig into your skin a little bit further

00:52:33 ◼   ► than before. Yeah but still it's impressive that they that they plugged all of this new

00:52:38 ◼   ► tech in there and it didn't because remember between series one and series two they answer

00:52:43 ◼   ► is zero in series 2. They had to expand. It's thicker. Not a lot, but it's a little bit

00:52:48 ◼   ► thicker. And I had that moment while they were talking about this where I was like,

00:52:51 ◼   ► "Oh no, is the Apple Watch going the other direction? Is every future Apple Watch going

00:52:54 ◼   ► to be just that much thicker than that which came before it?" And the answer is, "Kinda."

00:53:00 ◼   ► And also, it depends on your definition of thicker, right? If you're thinking, "How

00:53:06 ◼   ► far away is it from my skin?" Well, the answer is, "Further." Right? Like, it's

00:53:11 ◼   ► still bigger. It's just like, "Oh, only the watches are millimetre thicker." It's

00:53:17 ◼   ► still thicker, right? But like, okay, you can do whatever you need to do to argue your

00:53:23 ◼   ► point, it's fine. There is a new dual-core processor, which boggles my mind. I cannot

00:53:30 ◼   ► believe the Apple Watch is already a dual-core processor. It's wild. 70% higher performance,

00:53:37 ◼   ► which has now enabled the ability for Siri to talk to you, which is great. I'd never

00:53:43 ◼   ► thought that before.

00:53:44 ◼   ► That was a big missing feature on the Apple Watch.

00:53:47 ◼   ► So I'm wondering how that's going to work out. I'm looking forward to playing with that.

00:53:53 ◼   ► There is a new W2 chip inside which has 85% faster Wi-Fi speed and 50% more power efficient.

00:54:01 ◼   ► And they did a phone call demo with a lady called Deidre paddleboarding on a lake, which

00:54:06 ◼   ► was awesome. And then Jeff Williams did this great thing where he was like, "I'm gonna

00:54:11 ◼   ► go rogue for a minute." And it was really nice what he said about like, you know, we

00:54:15 ◼   ► can sometimes get lost in this stuff, but that was almost like magic. It was a really

00:54:18 ◼   ► cool little thing that he said. I enjoyed that.

00:54:20 ◼   ► Yeah, she was like on a paddleboard at Lake Tahoe or something.

00:54:23 ◼   ► I know. Unbelievable. Like, she was so funny as well. She's like, "I'm really nervous

00:54:29 ◼   ► about falling off this thing."

00:54:30 ◼   ► Just trying not to fall.

00:54:32 ◼   ► Unbelievable. 18 hour battery life, pre-orders on September 15th, shipping September 22nd.

00:54:40 ◼   ► I'm gonna get one of these. I didn't really want to update to the Series 2 but I had a

00:54:48 ◼   ► series of issues that meant that I needed to get a new Apple Watch and there was nothing

00:54:53 ◼   ► else available and I was travelling the next day so I have a Series 2, I've had one for

00:54:56 ◼   ► for a while, but this is a really worthwhile upgrade.

00:55:01 ◼   ► 70% faster performance and the ability to make phone calls

00:55:08 ◼   ► and leave it completely untethered,

00:55:11 ◼   ► this really feels like Apple Watch version one.

00:55:16 ◼   ► This feels like this is what we would have wanted

00:55:18 ◼   ► the product to be from day one.

00:55:20 ◼   ► - The product they originally envisioned, yeah.

00:55:23 ◼   ► I think to a certain degree that's true.

00:55:24 ◼   ► - It does really feel like that.

00:55:26 ◼   ► this is what you would want this little wrist computer to do.

00:55:30 ◼   ► - And I mean, seriously, if you're a runner

00:55:33 ◼   ► and an Apple Music subscriber,

00:55:34 ◼   ► the idea that you can pop in AirPods

00:55:38 ◼   ► and play your playlist and just leave

00:55:42 ◼   ► and the music will just keep streaming

00:55:44 ◼   ► and you'll keep going is, that is, again,

00:55:48 ◼   ► not everybody's use case, but that's pretty cool.

00:55:52 ◼   ► That's pretty compelling.

00:55:54 ◼   ► - Yeah, I mean, like, can it get better?

00:55:56 ◼   ► Like, you know, if this is the type of thing that you do,

00:55:58 ◼   ► can it get better than that?

00:55:59 ◼   ► Like, I don't, you know what I mean?

00:56:00 ◼   ► Like, it seems very, very, very impressive.

00:56:03 ◼   ► - Yeah, the answer is thinner, longer battery life,

00:56:06 ◼   ► more power, better operating system.

00:56:08 ◼   ► There are lots of improvements the Apple Watch can make.

00:56:11 ◼   ► - Oh no, I don't mean the product.

00:56:13 ◼   ► - Oh, I just meant to say,

00:56:14 ◼   ► there are lots of improvements they can make,

00:56:16 ◼   ► but it's, all the pieces feel like they're there now.

00:56:20 ◼   ► - This feels like a good, like,

00:56:22 ◼   ► now you can start making it thinner

00:56:24 ◼   ► and stuff like that, right?

00:56:25 ◼   ► because you've got everything it needs.

00:56:27 ◼   ► - Yes, at this point I think they have no excuses.

00:56:30 ◼   ► This is the fattest that the Apple Watch

00:56:33 ◼   ► should ever get, right?

00:56:35 ◼   ► - Yep, yep.

00:56:36 ◼   ► Oh, and really--

00:56:37 ◼   ► - Hey, remember all those rumors

00:56:38 ◼   ► about how the Apple Watch was gonna add a camera

00:56:40 ◼   ► so that you could do FaceTime up your nose?

00:56:42 ◼   ► That didn't happen.

00:56:43 ◼   ► - I believe that they were gonna do that

00:56:44 ◼   ► and then just canned it because it's dumb.

00:56:47 ◼   ► - Yeah. (laughs)

00:56:48 ◼   ► - But I guess putting LTE in it

00:56:50 ◼   ► means that it's more likely for that to happen now

00:56:52 ◼   ► than it was before, right?

00:56:53 ◼   ► because in theory you could have calls when you're away,

00:56:55 ◼   ► but like I don't want that.

00:56:57 ◼   ► I really want a design refresh to the Apple Watch

00:57:00 ◼   ► and that's what I hope for four.

00:57:02 ◼   ► I think that should be the focus for series four,

00:57:06 ◼   ► but we'll see.

00:57:06 ◼   ► I mean, because every Apple Watch is amazing

00:57:09 ◼   ► and then you get it and you see all the things

00:57:10 ◼   ► that are wrong with it, right?

00:57:11 ◼   ► So I'm keen, I'm keen, this is going on my list.

00:57:16 ◼   ► I assume you're buying one, I'm gonna get one too.

00:57:19 ◼   ► So yeah, this is--

00:57:20 ◼   ► I will probably get one of these.

00:57:25 ◼   ► Apple TV next. Tim Cook did the product introduction. I've noticed this isn't a new thing, but this

00:57:33 ◼   ► tends to be the way this is done now. Tim Cook makes the initial introduction for every

00:57:37 ◼   ► product and then introduces somebody to talk about it in more detail.

00:57:42 ◼   ► It's the CEO's prerogative. Tim gets the first blows, right? He gets to be like, "All right,

00:57:48 ◼   ► boom."

00:57:49 ◼   ► - He's the first and last word on all the products.

00:57:51 ◼   ► - Yeah, exactly right.

00:57:52 ◼   ► - I mean, 'cause if I remember,

00:57:53 ◼   ► he tried his hand at introducing products in full

00:57:56 ◼   ► and he's, it's not Tim's strong suit,

00:57:58 ◼   ► he's better tactically deployed

00:58:01 ◼   ► and then have somebody else come out

00:58:03 ◼   ► and do the meat of the presentation.

00:58:05 ◼   ► I think that that works a lot better.

00:58:07 ◼   ► So, throughout the history of TV,

00:58:10 ◼   ► there have been a few inflection points.

00:58:12 ◼   ► He talks about color, he talks about HD,

00:58:16 ◼   ► and now we're at the next one, 4K.

00:58:18 ◼   ► The product is called the Apple TV 4K and it features two key technologies, both 4K

00:58:25 ◼   ► and HDR.

00:58:27 ◼   ► Apple tried their best to do demos of this on a presentation where nobody could see it,

00:58:33 ◼   ► which is funny.

00:58:34 ◼   ► I believe they had a 4K projector.

00:58:36 ◼   ► I don't know how good a job that would have done in the room at showing a difference,

00:58:40 ◼   ► but all I know at home is they just made the colors different.

00:58:43 ◼   ► I mean, you didn't actually show me a HDR image because the Apple TV can't output that.

00:58:48 ◼   ► - Yeah. - It was a funny way.

00:58:50 ◼   ► - It was different.

00:58:51 ◼   ► It was different.

00:58:52 ◼   ► It's in that weird way where you look at an image one way

00:58:55 ◼   ► and then you see it in a different way

00:58:57 ◼   ► and you realize your eyes have kind of calibrated

00:59:00 ◼   ► for the first image.

00:59:01 ◼   ► So it looks like the colors are weird and all of that.

00:59:04 ◼   ► I'm not sure that that demo really worked for me,

00:59:06 ◼   ► but I get it.

00:59:08 ◼   ► I know what HDR is and how it's probably more beneficial

00:59:12 ◼   ► than the extra pixels of 4K.

00:59:15 ◼   ► And you put them both together

00:59:16 ◼   ► and they're supporting HDR10 and Dolby Vision here.

00:59:19 ◼   ► And this is a big deal if you've got a big TV,

00:59:23 ◼   ► or you're going to buy a big, beautiful 4K HDR TV.

00:59:27 ◼   ► And to see the difference between 1080 and 2160

00:59:32 ◼   ► lines of resolution from 1080 HD to 4K,

00:59:36 ◼   ► you need to either be very close to your TV,

00:59:39 ◼   ► or it needs to be a very, very large TV.

00:59:42 ◼   ► HDR, a little bit different.

00:59:43 ◼   ► But so, you know, this is a high end ish kind of thing,

00:59:47 ◼   ► but it's a big deal.

00:59:48 ◼   ► And I think there's a lot of good stuff in here.

00:59:50 ◼   ► It's Apple's competitors were playing in this space.

00:59:54 ◼   ► And this is a very Apple kind of space.

00:59:56 ◼   ► Apple's customers are much more likely to be the kind

00:59:58 ◼   ► of people who have big expensive, beautiful TVs.

01:00:01 ◼   ► And so Apple wants to be there for them.

01:00:03 ◼   ► - So I sit in the middle of those two things

01:00:06 ◼   ► that you proposed.

01:00:08 ◼   ► I have a 42 inch TV, which is a big TV,

01:00:11 ◼   ► but not a very, very, very big TV.

01:00:13 ◼   ► and we're not super close,

01:00:14 ◼   ► but we're not far away at all from the TV.

01:00:16 ◼   ► Right, like we are in the other sweet spot,

01:00:18 ◼   ► which is we have a relatively big TV

01:00:20 ◼   ► and we're relatively close.

01:00:22 ◼   ► - Yeah.

01:00:23 ◼   ► - So I benefit whenever we watch things in 4K

01:00:25 ◼   ► because our TV has apps built into it,

01:00:28 ◼   ► which can show things in 4K and I love it.

01:00:30 ◼   ► But basically, you know, as you've said,

01:00:33 ◼   ► as many people said, the money is in HDR, right?

01:00:35 ◼   ► Like that is a bigger, at least for me, I find,

01:00:39 ◼   ► much bigger leap. The color is really unbelievable. And I was going to buy this Apple TV as long

01:00:48 ◼   ► as they did one thing and they'd done that thing which is to remaster the screensavers

01:00:53 ◼   ► into 4K HDR. I love the Apple TV screensavers. We very frequently just have them on in the

01:00:59 ◼   ► house and I just sit and look at them. I just watch them. And me and Adina, we talk about

01:01:04 ◼   ► them. Like every now and then I feel like, "Oh, have I seen this one before?" Or like,

01:01:07 ◼   ► "Oh, did you see that?"

01:01:08 ◼   ► 'Cause there's so many of them now

01:01:10 ◼   ► that they cycle through and that kind of stuff.

01:01:14 ◼   ► And I'm super excited to see them in 4K HDR

01:01:17 ◼   ► because I bet they look unbelievable

01:01:20 ◼   ► because they look unbelievable already in just regular HD.

01:01:23 ◼   ► So I'm really excited for that.

01:01:25 ◼   ► Obviously the UI is in 4K now as well.

01:01:28 ◼   ► The Apple TV 4K features an A10X Fusion chip,

01:01:32 ◼   ► which is the chip which is inside of the iPad Pros.

01:01:36 ◼   ► This is twice as fast and four times better graphics

01:01:38 ◼   ► than the current Apple TV.

01:01:40 ◼   ► They are working with Hollywood studios,

01:01:42 ◼   ► all the big Hollywood studios to bring movies in 4K HDR.

01:01:46 ◼   ► They showed Spider-Man Homecoming

01:01:49 ◼   ► as a movie that they're gonna have very soon.

01:01:51 ◼   ► - Yep, look great.

01:01:53 ◼   ► - Great, I wouldn't know, just look like a nice HD.

01:01:57 ◼   ► - I've seen a minute of Spider-Man Homecoming in 4K

01:02:00 ◼   ► in the Steve Jobs Theater now, yay.

01:02:01 ◼   ► - Yay. - I guess.

01:02:02 ◼   ► - That's an intersection of a bunch

01:02:04 ◼   ► Jason stuff right there. It is. And these movies, this is kind of unbelievable, same

01:02:09 ◼   ► price, automatic upgrades for old movies that you've bought that go on to the store with

01:02:14 ◼   ► 4K HDR. I was so impressed and happy with that because there have been, I've been reading

01:02:19 ◼   ► stories that have talked about Apple's negotiations and they were saying, and it's not everybody

01:02:24 ◼   ► who's involved, they listed, they listed what studios were there and there were some that

01:02:30 ◼   ► we're not there like Disney, but you know, they,

01:02:35 ◼   ► the idea that if you've bought it in HD, you own it in 4K,

01:02:39 ◼   ► they're not gonna differentiate.

01:02:40 ◼   ► I think Apple wants that flow to be,

01:02:43 ◼   ► I think Apple wants to get away from the,

01:02:45 ◼   ► what quality level did you buy this video in, right?

01:02:47 ◼   ► I think it's a much better experience if you just buy it

01:02:50 ◼   ► and it scales to whatever quality level your device can take

01:02:55 ◼   ► and your internet connection can take.

01:03:00 ◼   ► And so having like, oh, well, I bought it in SD.

01:03:02 ◼   ► Can I buy it in HD?

01:03:03 ◼   ► Do I have to upgrade it?

01:03:05 ◼   ► Now I need a 4K.

01:03:06 ◼   ► And so for them to just say, look,

01:03:08 ◼   ► 4K movies are the same as HD.

01:03:10 ◼   ► We're gonna upgrade your HD movies to 4K, HDR.

01:03:13 ◼   ► It's just, it's done.

01:03:15 ◼   ► Like, don't worry about it.

01:03:16 ◼   ► There's just the cost of renting a movie.

01:03:18 ◼   ► And that's great because it's still stupid

01:03:21 ◼   ► that they price SD and HD differently now.

01:03:24 ◼   ► They should just give up and just say, here's the price.

01:03:27 ◼   ► and you'll get it in whatever format you can take.

01:03:30 ◼   ► - They also announced some partners

01:03:32 ◼   ► that are gonna have this content, Netflix and Amazon,

01:03:35 ◼   ► which is now later this year.

01:03:38 ◼   ► - Later this year.

01:03:39 ◼   ► - It was supposed to be done by now.

01:03:42 ◼   ► It was summer, right?

01:03:43 ◼   ► Summer was the timeframe.

01:03:46 ◼   ► - I don't think that was right.

01:03:47 ◼   ► I think they were more vague than that,

01:03:49 ◼   ► but it's clearly not gonna be summer now.

01:03:51 ◼   ► - I think Apple would've loved it to be

01:03:54 ◼   ► with this Apple TV though, right?

01:03:56 ◼   ► Like I think that would have been real good, but no.

01:03:59 ◼   ► The TV app is rolling out to more countries this year,

01:04:03 ◼   ► including mine.

01:04:04 ◼   ► They showed a slide where they were like,

01:04:07 ◼   ► oh, we need the content people want.

01:04:09 ◼   ► There was one channel from the United Kingdom on that list.

01:04:12 ◼   ► So can't wait for that.

01:04:14 ◼   ► - Welcome to the TV app,

01:04:16 ◼   ► 'cause that's what it's like in the US.

01:04:17 ◼   ► There are channels and apps that say we love it.

01:04:20 ◼   ► And then there are ones that say,

01:04:21 ◼   ► nope, we're not interested in playing your game.

01:04:24 ◼   ► And, yeah, that's just -- that's where we are.

01:04:28 ◼   ► Same with the single sign-on stuff,

01:04:29 ◼   ► where there's TV providers that have it

01:04:31 ◼   ► and TV providers that don't.

01:04:32 ◼   ► So it's a real work in progress.

01:04:35 ◼   ► The TV app is very much like Apple's vision

01:04:39 ◼   ► of how nice things could be if we could all just get along,

01:04:43 ◼   ► but we do not yet have the ability to get along,

01:04:46 ◼   ► apparently.

01:04:47 ◼   ► So now the rest of the world gets to discover that.

01:04:49 ◼   ► Yay!

01:04:51 ◼   ► That is rubbish.

01:04:54 ◼   ► live sports looks like there are a bunch of live sports things. I didn't really understand

01:04:59 ◼   ► this Jason is this good stuff like I don't really have a way of being able to gauge this

01:05:04 ◼   ► type of thing. Yeah you don't have an opinion about sports well what I'll say is it all

01:05:10 ◼   ► comes down to what the just as with all the other content what the apps that are being

01:05:14 ◼   ► provided provide to you. It would be nice if you had ESPN and you had the NBC Sports

01:05:25 ◼   ► app and you had the Fox Sports app and whatever other sports apps you had, if they all did

01:05:33 ◼   ► this then you could have that moment of, any MLB app, you have that moment of "oh look

01:05:40 ◼   ► what's on it's all unified in one place isn't that nice" but it comes down to all of those

01:05:44 ◼   ► content providers providing that information in a way that works with the

01:05:48 ◼   ► TV app and it's right now it's all really spotty so it's a it's a nice idea

01:05:54 ◼   ► especially when you know if you it's them trying to save for cord cutters

01:06:00 ◼   ► basically this is the TV app is like you should live in the TV app it's got all

01:06:05 ◼   ► your stuff there and that should include live sports and live news as well but

01:06:09 ◼   ► But they're still limited in terms of what content providers they're working with.

01:06:17 ◼   ► And so it's a nice idea.

01:06:21 ◼   ► They had a game demo from That Game Company, which is the company behind Journey.

01:06:26 ◼   ► I was so excited.

01:06:29 ◼   ► I love Journey.

01:06:32 ◼   ► And so when they said that Jenova Chen from That Game Company was going on stage, I was

01:06:37 ◼   ► like, "Oh my God."

01:06:38 ◼   ► its and its sky which is kind of like minor spoiler for journey on the last

01:06:45 ◼   ► level of journey one of the things you do is fly around a little bit and it's a

01:06:49 ◼   ► little bit like that because people fly around and then there's totally like

01:06:52 ◼   ► lots of gameplay cues lots of familiar things that feel like things right out of

01:06:57 ◼   ► journey that and and it's coming this winter for iPhone and Apple TV so I

01:07:03 ◼   ► guess it's a platform exclusive at least for a little while I don't know I was

01:07:07 ◼   ► really excited to see that because that's actually a developer whose stuff

01:07:10 ◼   ► I like and I like Journey a lot and so I think it's kind of cool that

01:07:15 ◼   ► they got them out on stage to make this big announcement in an Apple event.

01:07:19 ◼   ► Yeah it was Mario last time. Yeah exactly. And now it's that game company this time

01:07:25 ◼   ► who they are in the gaming world they're very well respected this is to land

01:07:30 ◼   ► their game because I assume that there is some level of platform exclusivity

01:07:35 ◼   ► this is a big deal. This is a big deal because Microsoft and Sony would have been in that line

01:07:41 ◼   ► to get that game. Sure, and instead it's Apple, although you know he was like "oh and it's so

01:07:48 ◼   ► easy to control that you can use the Siri remote" and I'm like "hmm" yeah nothing changed with the

01:07:53 ◼   ► Siri remote except the menu button has a ring around it which looks like it's kind of raised

01:07:58 ◼   ► which I guess that is how you orient it. I mean that's not the worst thing in the world but it's

01:08:03 ◼   ► - Not enough, I mean, so for example,

01:08:06 ◼   ► we're watching The Office right now,

01:08:08 ◼   ► and we're watching it on the Apple TV,

01:08:12 ◼   ► 'cause it turns out The Office isn't available

01:08:14 ◼   ► for streaming anywhere in the UK,

01:08:17 ◼   ► so we're buying seasons on iTunes again.

01:08:19 ◼   ► I say again, I have some seasons.

01:08:23 ◼   ► Some seasons fell off the back of a truck

01:08:25 ◼   ► when I was a younger man, but now I have the ability,

01:08:28 ◼   ► the means to buy these things, so I do.

01:08:31 ◼   ► And so we've been watching through it again.

01:08:34 ◼   ► And so I'll set up an episode, I'll put the remote down,

01:08:37 ◼   ► and then I'll move and then pause the episode

01:08:40 ◼   ► or click it and then you go back 30 seconds.

01:08:43 ◼   ► Just that remote, I feel like it needs to be suspended

01:08:47 ◼   ► in animation above me so nothing can possibly ever touch it

01:08:51 ◼   ► because if anything touches it in any way,

01:08:53 ◼   ► even just glances against it, something happens.

01:08:57 ◼   ► It's still a problem, that remote,

01:08:58 ◼   ► in a way that my other remote controls aren't.

01:09:01 ◼   ► Maybe because they're not so slight, right?

01:09:03 ◼   ► Like, you know, if you sit on any remote,

01:09:06 ◼   ► you'll press a button, but this one,

01:09:08 ◼   ► because it's so thin, it's like easier to move again.

01:09:11 ◼   ► Like it's just not, you know, it isn't a good remote.

01:09:14 ◼   ► And it's a shame.

01:09:15 ◼   ► And I know my iOS devices can do this,

01:09:18 ◼   ► but like I want to be able to reuse the remote.

01:09:21 ◼   ► But whatever, like it's, you know,

01:09:24 ◼   ► I don't get really mad about it, you know,

01:09:26 ◼   ► like I know that many of our friends do.

01:09:29 ◼   ► but it's frustrating but I'll live with it, you know, whatever.

01:09:33 ◼   ► Apple TV 4K starts at $179. What do you think about that?

01:09:39 ◼   ► Again, why are there two sizes? I mean, like, seriously, we're still doing this?

01:09:45 ◼   ► I don't know and I'm disappointed. I was hoping this would be $149 but I guess that goes back

01:09:52 ◼   ► to the classic Apple pricing argument which is find, search your feelings for the price you wish

01:09:59 ◼   ► it was and then add money to it because it will never be the price you wish it was. But

01:10:03 ◼   ► I had really hoped that this was a going to be a re-pricing thing where this became the

01:10:08 ◼   ► standard 149 and then they lowered the price of the other ones because...

01:10:13 ◼   ► Ahh...

01:10:14 ◼   ► Yeah, Apple TV's are expensive.

01:10:16 ◼   ► There is a 149 Apple TV, but it's the one that you expect it to be, which is the old

01:10:22 ◼   ► one. Which I'm pleased that they're still selling because it would be really annoying

01:10:26 ◼   ► to buy the 4K one if you don't have a 4K TV.

01:10:30 ◼   ► I'd be like, I know I'm paying more for this

01:10:32 ◼   ► than I should be, you know?

01:10:33 ◼   ► Like for a feature I can't even take advantage of.

01:10:37 ◼   ► But yeah, they have 149 for the 32 gigabyte regular,

01:10:42 ◼   ► and then for the 4K it's 179 for the 32 gigabytes,

01:10:45 ◼   ► and 199 for the 64 gigabyte model.

01:10:49 ◼   ► For all of the games, I guess?

01:10:52 ◼   ► For all of the many games?

01:10:54 ◼   ► I don't know, I don't know.

01:10:55 ◼   ► - Yeah, and I think you should be able to get in.

01:10:57 ◼   ► I just, I wish they would take that fourth generation

01:11:00 ◼   ► Apple TV and price it at 99 and just say,

01:11:02 ◼   ► look, we want people on the Apple TV platform.

01:11:05 ◼   ► At 149, given, you know, just to be clear here,

01:11:10 ◼   ► Amazon and Roku have 4K streaming boxes for $99.

01:11:15 ◼   ► So it's a big price gap between Apple for,

01:11:20 ◼   ► and what are the differences?

01:11:22 ◼   ► I mean, I appreciate that it's got this powerful processor

01:11:24 ◼   ► and at the 4K model, and that it's gonna be able to run apps

01:11:28 ◼   ► like in 4K run games and it's got iPad Pro power.

01:11:32 ◼   ► That's all great, but it would be nice

01:11:35 ◼   ► if there were some other entryways into the platform

01:11:40 ◼   ► because I don't think Apple is,

01:11:44 ◼   ► we can argue with Apple's ahead at all,

01:11:47 ◼   ► but they're certainly not so far ahead

01:11:49 ◼   ► that they can say you will pay $180 for a 4K box.

01:11:54 ◼   ► KBox from us or 90 from someone else. I don't think. Yeah especially when I mean

01:12:01 ◼   ► I know you must have seen the news about the next Amazon Fire TV may have an Echo

01:12:08 ◼   ► built into it. Which is like that's really interesting. Yeah I'm

01:12:13 ◼   ► skeptical of that but okay but sure they're trying yeah it feels a little

01:12:17 ◼   ► bit like everybody loves the Echo so let's stick it on everything that we

01:12:20 ◼   ► Yeah sure, but yes isn't that their point though? They want it everywhere right? Because

01:12:26 ◼   ► then the more places it is the more attempts they have to get you to do things with it.

01:12:32 ◼   ► But yeah it's like Apple with Siri but they don't seem to add a consistent Siri message

01:12:38 ◼   ► everywhere. Just one quick thing, you know because I guess this is tangentially related.

01:12:43 ◼   ► The HomePod wasn't mentioned in any way during this presentation. Was that your expectation?

01:12:48 ◼   ► Were you surprised about that?

01:12:50 ◼   ► What was your thought there?

01:12:52 ◼   ► - That was my expectation.

01:12:54 ◼   ► - Okay.

01:12:55 ◼   ► - It's already been announced.

01:12:56 ◼   ► It's not ready to ship.

01:12:57 ◼   ► Why say anything about it?

01:13:00 ◼   ► All the stuff that they announced,

01:13:01 ◼   ► you know, they didn't mention the iMac Pro either, right?

01:13:06 ◼   ► They already announced it and it's not ready to ship.

01:13:08 ◼   ► So what is there to say about it?

01:13:10 ◼   ► - I don't know if you were aware,

01:13:11 ◼   ► but Mac OS is shipping on September 25th.

01:13:16 ◼   ► - Yes, I was aware of that.

01:13:17 ◼   ► But to those out there, I actually talked to somebody

01:13:20 ◼   ► from Mac PR, no, because then I would have gotten six points

01:13:23 ◼   ► in the draft, but it was not mentioned,

01:13:25 ◼   ► but they did update the Mac OS High Sierra index page,

01:13:30 ◼   ► which means it's coming out a week after iOS 11.

01:13:32 ◼   ► I think that's good.

01:13:33 ◼   ► I mean, I think Apple should make these big splashes,

01:13:37 ◼   ► but also spread their rollouts out,

01:13:40 ◼   ► because I think that that gives them more publicity.

01:13:42 ◼   ► I think it's good for them.

01:13:43 ◼   ► I think it's good for us who talk and write about this,

01:13:46 ◼   ► to have a week where we talk about Mac OS High Sierra

01:13:49 ◼   ► and a week where we talk about iOS 11

01:13:51 ◼   ► and a week where we talk about the iPhone 10

01:13:54 ◼   ► and a week where we talk about the HomePod.

01:13:55 ◼   ► I feel like that's way better

01:13:57 ◼   ► and when they release all their products in a week,

01:14:00 ◼   ► what can, you know, there's a limit to what you can say

01:14:03 ◼   ► and stuff gets lost.

01:14:04 ◼   ► So having High Sierra have a little more time on its own,

01:14:08 ◼   ► I think is actually a good thing for High Sierra.

01:14:10 ◼   ► - Yeah, it's funny you should say that

01:14:11 ◼   ► because I was thinking the exact same thing

01:14:13 ◼   ► about the iPhone.

01:14:15 ◼   ► We have a staggered period of time to talk about the iPhone.

01:14:19 ◼   ► - No, I think that's absolutely true.

01:14:21 ◼   ► The focus is gonna be on the iPhone 8 at the start

01:14:23 ◼   ► and then the iPhone 10 later,

01:14:25 ◼   ► which I think is not bad for,

01:14:29 ◼   ► if I'm Apple, it's gonna be more coverage.

01:14:31 ◼   ► And if I'm a person who writes or talks about Apple,

01:14:34 ◼   ► it's more time to cover those things.

01:14:37 ◼   ► - Speaking about iPhone,

01:14:40 ◼   ► should we move on to the main event?

01:14:42 ◼   ► - I think it's time.

01:14:43 ◼   ► Alright, let's take our final break for today and thank Squarespace for supporting this

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01:16:49 ◼   ► So we have three iPhones announced today.

01:16:54 ◼   ► Three! Are you getting it yet? Three iPhones!

01:16:57 ◼   ► Three products. These iPhones now join in maybe the biggest iPhone line currently on

01:17:08 ◼   ► Apple's website, there is the iPhone 10, the iPhone 8, the iPhone 7, the iPhone 6s, and

01:17:15 ◼   ► the iPhone SE. They are all there, they're all available, you will be able to buy or

01:17:19 ◼   ► to learn about pre-ordering. The fact that you can still buy the 6s now makes me assume

01:17:23 ◼   ► you will probably still be able to buy the 6s. I find this really interesting. That's

01:17:29 ◼   ► a lot of iPhones.

01:17:33 ◼   ► - It is, the fact that they kept the six around,

01:17:37 ◼   ► but this is their strategy, right?

01:17:39 ◼   ► Is to just spread them out.

01:17:40 ◼   ► This is how Apple does the low end

01:17:43 ◼   ► is they keep the older products around

01:17:44 ◼   ► and cut the prices on them.

01:17:46 ◼   ► This has been their strategy for a while now

01:17:48 ◼   ► and it still is.

01:17:49 ◼   ► - So Tim set off by talking about looking back

01:17:55 ◼   ► 10 years of the iPhone.

01:17:58 ◼   ► This is exactly how I assumed they would introduce

01:18:03 ◼   ► this phone. Months ago I was talking about this. Like, I...

01:18:07 ◼   ► Because there's been a lot of people arguing, right, over the last

01:18:11 ◼   ► maybe six to eight months, maybe even longer. What are Apple gonna

01:18:15 ◼   ► do here? Are they gonna acknowledge the ten year anniversary or

01:18:19 ◼   ► are Apple a company that doesn't look back? I think at this point we can

01:18:23 ◼   ► say Apple used to be a company that doesn't look back. Tim Cook's Apple

01:18:27 ◼   ► likes to look back. And I think they should! I think they should.

01:18:31 ◼   ► You know, I mean this even comes down to like the wallpapers in the iPhone X seem to be

01:18:38 ◼   ► either they got a six color rainbow on them or they're remasters of original wallpapers

01:18:43 ◼   ► right of the original iPhone.

01:18:46 ◼   ► They do look back.

01:18:47 ◼   ► You know the rainbow Apple logo is all over the place now right like which it wasn't for

01:18:52 ◼   ► a long time.

01:18:53 ◼   ► Like I think that they do and I think this was right because Apple changed the world

01:18:57 ◼   ► with this product.

01:18:59 ◼   ► you know, it may be that we look back on this in, or people look back on this in like a

01:19:04 ◼   ► hundred years time and come to the conclusion that the iPhone changed the world even more

01:19:09 ◼   ► than the Mac did, right? Like, this may be the biggest thing Apple ever did, was the

01:19:14 ◼   ► iPhone. That may be, I don't know, I don't have a sense of that right now, but this could

01:19:20 ◼   ► be it. And I think if you get to ten years, honour it. And they did. So, Tim kind of looks

01:19:28 ◼   ► back at the big features that have been added over the years hardware and software and then

01:19:33 ◼   ► he's like we've got some amazing stuff today and he brings out Phil and Phil rapid fire

01:19:38 ◼   ► goes through the iPhone 8 and iPhone 8 plus. He says all new design and I'm going to give

01:19:45 ◼   ► him that because there aren't really many places you can take that the way that an iPhone

01:19:53 ◼   ► as it has looked with the home button there aren't many places you can take it anymore

01:19:57 ◼   ► and I think with the glass back and all that sort of stuff this warrants a new design.

01:20:02 ◼   ► I think it does. What do you think? You've seen them. What do you think?

01:20:08 ◼   ► I don't know. I mean I don't think if you saw someone holding one of these you would

01:20:13 ◼   ► be like "Oh check it out that's the iPhone 8." I don't think that is the case.

01:20:18 ◼   ► Okay. Well I mean maybe I just think when I… it's just as much as you could do with

01:20:23 ◼   ► it. I think which is why they created the 10 because there isn't really much more

01:20:27 ◼   ► when you can do and at least going from aluminium to glass,

01:20:31 ◼   ► like that's a big change, right?

01:20:33 ◼   ► Like that is a big change.

01:20:35 ◼   ► Like when they run from plastic to glass,

01:20:37 ◼   ► like these are big changes.

01:20:38 ◼   ► But I don't know, maybe I'm in the minority here

01:20:41 ◼   ► and probably will be in the lower end.

01:20:43 ◼   ► And you know what, I haven't seen one either, right?

01:20:44 ◼   ► I'm only going on press shots.

01:20:46 ◼   ► You've actually seen them.

01:20:47 ◼   ► - I get that from Apple's perspective,

01:20:50 ◼   ► this is an all new design,

01:20:52 ◼   ► but I think that it looks so much like the previous ones

01:20:54 ◼   ► for the people who are not particularly attentive,

01:20:57 ◼   ► that I'm not sure that it will have

01:20:59 ◼   ► that kind of effect on people.

01:21:01 ◼   ► - Okay, I'm willing to accept that,

01:21:03 ◼   ► because you have a much better opinion than I do,

01:21:06 ◼   ► because I haven't actually ever seen one of these things.

01:21:08 ◼   ► The glass is apparently the most durable ever

01:21:11 ◼   ► in a smartphone.

01:21:12 ◼   ► Hello, huge investment in Corning.

01:21:14 ◼   ► That's what that got you.

01:21:18 ◼   ► They have an aluminium band that goes around the outside.

01:21:21 ◼   ► This is the only aluminium on the phone now,

01:21:22 ◼   ► which is a big change.

01:21:24 ◼   ► we haven't had that since the iPhone 4, right? 4S? 4S was the last phone and then everything's

01:21:30 ◼   ► been aluminum since then. They have silver, space grey and a new gold. Now Jason, have

01:21:36 ◼   ► you seen the new gold?

01:21:37 ◼   ► I haven't.

01:21:38 ◼   ► Okay, do you just saw the ones that they saw were either silver or space grey?

01:21:44 ◼   ► Yeah, I focused my time in the hands-on area on the iPhone 10, not the iPhone 8, to be

01:21:50 ◼   ► honest.

01:21:51 ◼   ► Good plan.

01:21:52 ◼   ► Yeah.

01:21:53 ◼   ► I don't know what that color is. It looks like a mix between rose gold and gold. It

01:21:56 ◼   ► looks like they kind of just threw them together and called it gold.

01:22:00 ◼   ► If I had seen them, you still shouldn't ask me about colors.

01:22:04 ◼   ► You know, my second question was going to be, was anyone around you and what did they

01:22:11 ◼   ► say? Because I know that colors aren't necessarily your strong suit.

01:22:15 ◼   ► Not my strong point, no.

01:22:16 ◼   ► New Retina HD display. Finally, True Tone has found its way to the iPhone.

01:22:22 ◼   ► Yes. This is great. I'm pretty pleased about this. We both love True Tone, right? Or do

01:22:27 ◼   ► you not have opinion about True Tone? I don't remember.

01:22:30 ◼   ► I like True Tone. I wish I could have it adjust the colour temperature without being as aggressive

01:22:37 ◼   ► with the brightness adjustment because I find myself disagreeing with the brightness adjustments

01:22:42 ◼   ► when they happen and I get frustrated and have to manually adjust the brightness to

01:22:47 ◼   ► be what I want it to be. I don't like that about it.

01:22:50 ◼   ► New stereo speakers, they're 25% louder, deeper bass, big fan of that.

01:22:57 ◼   ► Sure.

01:22:58 ◼   ► Great.

01:22:59 ◼   ► The A11 Bionic chip, which is the most powerful and smartest chip ever in a smartphone.

01:23:05 ◼   ► Everything is significantly faster basically.

01:23:08 ◼   ► Everything's faster.

01:23:09 ◼   ► What they did, the last generation, what they did is they had high performance cores and

01:23:13 ◼   ► high efficiency cores and it would sense, the system would sense when you needed high

01:23:18 ◼   ► performance and it would switch and when it you didn't it would go back to the

01:23:23 ◼   ► high efficiency cores which use less power. Very clever. This version has six

01:23:29 ◼   ► cores, two high performance for high efficiency and it can use all six at

01:23:35 ◼   ► once. So if it really needs to crank it up it can actually use all six cores, it

01:23:40 ◼   ► can put the really hard stuff on the high power cores, it can put the

01:23:45 ◼   ► low-level stuff that isn't that intensive on the high-efficiency cores

01:23:48 ◼   ► and that that controller is deciding what goes where and that's a very that's

01:23:54 ◼   ► this is Apple's you know chip design saying what how do our what's the

01:24:00 ◼   ► profile of processor power of our devices and how can we be most efficient

01:24:06 ◼   ► and so the last time it was switchable cores and now it's just different kinds

01:24:11 ◼   ► of cores that are addressed separately.

01:24:14 ◼   ► It's pretty cool.

01:24:16 ◼   ► Cameras, now I don't understand enough

01:24:19 ◼   ► about camera technology, so I'm gonna be

01:24:22 ◼   ► very general about this.

01:24:24 ◼   ► The camera on the 8, I will say,

01:24:29 ◼   ► I think of everything that I picked,

01:24:32 ◼   ► one of the things that I was so sure of in my mind

01:24:36 ◼   ► is that the iPhone 8 would have dual cameras.

01:24:39 ◼   ► I really thought they were going to do this.

01:24:44 ◼   ► They have some really cool stuff that they're doing for portrait mode, which we're going

01:24:47 ◼   ► to talk about in a minute.

01:24:48 ◼   ► But just the API that they're adding made me think that they were really going to do

01:24:52 ◼   ► a lot of this stuff, that it was going to be on this phone as well, but it's not.

01:24:58 ◼   ► It's just a single camera, 12 megapixel sensor.

01:25:01 ◼   ► It's got a bunch of new sensors in it.

01:25:02 ◼   ► This is the stuff that I don't understand.

01:25:04 ◼   ► There's a bunch of new sensors.

01:25:05 ◼   ► Yes, suffice it to say it's a better camera according to Apple with lots of nice new sensors

01:25:12 ◼   ► and deeper pixels. The pixels are deep. How deep is your pixels?

01:25:18 ◼   ► I think it was maybe about three years ago where the camera segment stopped making sense

01:25:22 ◼   ► to me in any way, right? Because it got to the point where they were like adding in things

01:25:28 ◼   ► that only really people that super care about cameras can fully understand, right? Like

01:25:33 ◼   ► why such a thing is really good. Like even to the point where they're like the

01:25:37 ◼   ► aperture is this. I have like a vague idea of what that really means. Like my

01:25:42 ◼   ► camera is my iPhone. Yeah. Like that's me. You know I don't know enough about this

01:25:47 ◼   ► stuff. But lower noise and a wider range of color they're things I can understand

01:25:52 ◼   ► and that sounds great. In the 8 Plus this dual cameras both 12 megapixel which I

01:25:57 ◼   ► think is new now. They have all the new sensors in them as well and then we're

01:26:02 ◼   ► looking at portrait mode. Portrait mode on the 8 Plus looks fantastic. They're doing

01:26:08 ◼   ► a bunch of stuff to make it better, but this lighting effects thing looks so cool. So this

01:26:14 ◼   ► is a beta but it's shipping with the iPhone this time. And it's using machine learning

01:26:19 ◼   ► of course and depth maps to detect everything that's going on in a portrait, so the person

01:26:24 ◼   ► and the background and all that sort of stuff. And you can choose from lighting effects,

01:26:29 ◼   ► So different types of portrait lighting and it will change the light that is appearing

01:26:34 ◼   ► on someone's face.

01:26:35 ◼   ► It's not actually there, right?

01:26:37 ◼   ► Like it's all being added in and you can change these effects in real time through the camera

01:26:42 ◼   ► viewer and even later on go into an already taken portrait mode photo and change the lighting

01:26:47 ◼   ► effect.

01:26:49 ◼   ► This looks so cool.

01:26:51 ◼   ► Yeah, it looks good.

01:26:54 ◼   ► I played with it a little bit in the demo room and it looked pretty good, but again,

01:26:57 ◼   ► using demo photos.

01:26:58 ◼   ► - Yep, of course.

01:26:59 ◼   ► - And so who knows how it will work in reality,

01:27:02 ◼   ► but it's a fun idea.

01:27:04 ◼   ► And again, it's sort of like,

01:27:05 ◼   ► what can they calculate with a depth map

01:27:07 ◼   ► and a powerful processor?

01:27:09 ◼   ► How can they do that?

01:27:10 ◼   ► I think one of the things that I thought was interesting

01:27:12 ◼   ► is they're saving all the depth information

01:27:14 ◼   ► so you can change the effect later.

01:27:18 ◼   ► In photos, you can go to edit

01:27:20 ◼   ► and on one of these photos, portrait photos,

01:27:23 ◼   ► and change the effect.

01:27:25 ◼   ► And it just updates it

01:27:26 ◼   ► because it's saving that depth map

01:27:28 ◼   ► and all of the associated data.

01:27:30 ◼   ► And that makes it adjustable, which is kind of fun.

01:27:32 ◼   ► But we'll see how it works in practice.

01:27:34 ◼   ► - It's like portrait mode, I don't use it that much,

01:27:36 ◼   ► but I'm happy I have it.

01:27:37 ◼   ► And I feel like I'm gonna feel the same

01:27:38 ◼   ► about the portrait lighting effects.

01:27:40 ◼   ► I'm not gonna use them that much,

01:27:41 ◼   ► but I'm happy that I'm gonna have them

01:27:42 ◼   ► because every now and then I might wanna do it, right?

01:27:44 ◼   ► Like, and then it's cool that I got it.

01:27:46 ◼   ► For me, like with the Plus,

01:27:48 ◼   ► having the second camera to be able to zoom in

01:27:51 ◼   ► is the thing that I like the most.

01:27:54 ◼   ► Phil said that this has the highest quality video capture ever in a smartphone. You can

01:27:59 ◼   ► shoot 4K video at 60 frames per second and they have some more chips and stuff to analyse

01:28:04 ◼   ► movement and all kinds of things. There's lots of stuff being analysed. And slow motion

01:28:10 ◼   ► is at 1080p 240 frames per second now. I love when they make it slower and slower and crisper

01:28:15 ◼   ► and crisper because I love doing that slow motion stuff every now and then. And also

01:28:21 ◼   ► all of these new chips and all of the new processor stuff,

01:28:25 ◼   ► all the new camera stuff, all the new processor stuff,

01:28:28 ◼   ► it's all gonna make ARKit even better.

01:28:31 ◼   ► They're really excited about that.

01:28:33 ◼   ► And they showed off some cool AR apps that are coming.

01:28:36 ◼   ► There was an MLB app, bat-bat thing,

01:28:38 ◼   ► which looked kind of cool,

01:28:39 ◼   ► and a bunch of game demos as well.

01:28:41 ◼   ► So, ARKit.

01:28:42 ◼   ► - Yep, not a surprise.

01:28:44 ◼   ► That's why I picked it in the draft, right?

01:28:46 ◼   ► That's like, they're gonna show off ARKit and they did.

01:28:48 ◼   ► - But they didn't give it as much time as I was expecting

01:28:51 ◼   ► they were going to give it. I will say that. And I think that's why I saw those demos a

01:28:55 ◼   ► couple of weeks ago. They were maybe meant to be on stage and they got bumped.

01:29:00 ◼   ► I'm really surprised, really surprised that the iPhone 8 line got wireless charging. This

01:29:06 ◼   ► was a big surprise to me. Apple imagines that they were, Phil was talking about no more

01:29:13 ◼   ► plugging in as being a thing. This is awesome. No more plugging in. And they were talking

01:29:17 ◼   ► about how they can imagine cafes and airports and cars starting to support all of this more

01:29:22 ◼   ► and they were showing iPhones in various places and I was like...

01:29:25 ◼   ► Underlying all of this is Apple's confidence that the iPhone has such a huge impact on

01:29:31 ◼   ► the world around it that now that the iPhone supports wireless charging, now everybody's

01:29:36 ◼   ► going to get on board with it. And you know what? It's probably true. It's probably true.

01:29:39 ◼   ► Well, so here was the thing. I was thinking, "Okay, Phil, right, like, you are, I understand

01:29:45 ◼   ► how big you are but like let's not assume that everybody's just going to implement just

01:29:48 ◼   ► for the app for the iPhone but Apple is supporting an open standard it is pronounced Chi but

01:29:56 ◼   ► spelt Q I which quite interesting I'd I never would have pronounced it that way so I'm pleased

01:30:04 ◼   ► that I got to hear it before I said it for the first time yeah and Apple showed a bunch

01:30:08 ◼   ► of companies and products that already use this stuff including IKEA stuff which I'm

01:30:12 ◼   ► I'm really excited about because I'd stayed away from any of these types of things.

01:30:15 ◼   ► Yeah, it's a popular standard and Apple's just going to use it, which is funny. And

01:30:20 ◼   ► they're also going to, as was revealed later, try to extend it. They like built some stuff

01:30:25 ◼   ► that's based on it, but extends it and it's not part of the standard, but they've said

01:30:30 ◼   ► that they're working with the standards body to add their information back, which is great

01:30:34 ◼   ► to propose it as a standard. So this is an interesting example where I think if you had

01:30:38 ◼   ► asked any of us about Apple doing wireless charging we probably would have

01:30:42 ◼   ► said it'll be proprietary and instead it's not right I mean there is there is

01:30:48 ◼   ► some proprietary story about one of the accessories that Apple announced today

01:30:52 ◼   ► that's not going to come until next year but bottom line if you're someplace

01:30:57 ◼   ► that's got a Qi wireless charging pad or whatever the iPhone 8 will charge on it

01:31:05 ◼   ► Turns out that means seven in Chinese. I was just told. Yeah that's what the

01:31:10 ◼   ► glass back is for right that's why they went with a glass back like that's

01:31:13 ◼   ► that's one of the great things that you get for having a glass back is you can

01:31:17 ◼   ► have the charging go through it. Because at this point in the presentation

01:31:22 ◼   ► they're showing third parties and they're like oh there's a bunch of stuff out there

01:31:24 ◼   ► like Bell can have a charging pad and blah blah blah. Yeah. This device starts at 64

01:31:31 ◼   ► and has a 256 gigabyte model 2. Only two storage sizes now in the iPhone.

01:31:37 ◼   ► We've left the 32 gig world behind in the new devices. 64 is now the new base. Only

01:31:44 ◼   ► two choices, which is kind of interesting. So we've set a lot of iPhones out there.

01:31:49 ◼   ► But I wonder what the analysis is here that let them decide, look, two is enough. Like,

01:31:55 ◼   ► two price points is enough. Normal and big.

01:31:58 ◼   ► I bet it was we're selling three phones this year.

01:32:01 ◼   ► I bet that was one of the big things about it.

01:32:04 ◼   ► It's like this is too much.

01:32:05 ◼   ► It's just too much to handle from a stock

01:32:07 ◼   ► and inventory management and costs.

01:32:09 ◼   ► - Right, and I think maybe they did an analysis

01:32:12 ◼   ► of who buys what and said there's the people who buy

01:32:16 ◼   ► the low and there's people who buy the medium and high

01:32:21 ◼   ► and why don't we just combine those together.

01:32:23 ◼   ► The base price is up from the iPhone 7 though,

01:32:25 ◼   ► 699 and 799.

01:32:27 ◼   ► Now keeping in mind these are 64 gig phones instead of 32.

01:32:31 ◼   ► So you're getting some more storage for that.

01:32:33 ◼   ► You're getting twice the storage,

01:32:34 ◼   ► but it doesn't change the fact that the base price

01:32:38 ◼   ► to get into this model is more than the base price was

01:32:41 ◼   ► yesterday to get into the seven.

01:32:44 ◼   ► - Okay. - Yeah.

01:32:46 ◼   ► - Well and today I guess, right?

01:32:47 ◼   ► Because it's still around.

01:32:48 ◼   ► - I guess you can, yeah, but have they repriced?

01:32:50 ◼   ► I think they repriced it though.

01:32:52 ◼   ► - Probably, they probably did.

01:32:54 ◼   ► pre-ordering on September 16th shipping September 22nd. But we have one more thing and as Tim

01:33:01 ◼   ► said we have great respect to these words and we don't use them lightly. I think the

01:33:05 ◼   ► only time they've used it was the Apple Watch. I think it's the only time they've used one

01:33:09 ◼   ► more thing since Steve died. I think. Tim introduced this new iPhone as a product that

01:33:16 ◼   ► will set the path of technology for the next decade. That is a bold, that's very bold,

01:33:24 ◼   ► very bold. Because you know everything that we think that we knew about this phone beforehand,

01:33:30 ◼   ► all of the rumors would suggest that it's kind of similar-ish to what a lot of companies

01:33:35 ◼   ► are going for right now. But I'll say the iPhone 10 is what it is called, in my mind

01:33:42 ◼   ► I keep saying X, I'll get used to that, right? Like I will get used to calling it the iPhone

01:33:46 ◼   ► X, but I was, in my mind they were calling this the iPhone X, right? I mean I used to

01:33:53 ◼   ► call OS X OS X because that's what people called it, right? But like, iPhone X made

01:34:01 ◼   ► more sense to me in my mind. I can see why they went with X, because it's like the future

01:34:07 ◼   ► phones today right like they went with 10 but I expect that there will be an

01:34:12 ◼   ► iPhone 9 next year but we could talk about that another time. Edge to edge

01:34:17 ◼   ► display this is the big thing this is the big thing right this this is what

01:34:21 ◼   ► it's all about that they have made so many changes to this device to

01:34:25 ◼   ► accommodate the fact that they wanted to have a screen that went for the entire

01:34:29 ◼   ► front of the phone. This is what a flagship phone is in 2017 this is Apple

01:34:36 ◼   ► had to make this phone this year. They could not have let this go another year because

01:34:42 ◼   ► all of their competitors are making phones that are attempting to or achieving this,

01:34:46 ◼   ► right? Like this is the trend. This is what people expect from phones today. They want

01:34:52 ◼   ► all screens. So as big a screen as they can possibly be, you know? And they've done that.

01:34:57 ◼   ► And I think it looks amazing. A good friend of the show, Mr. James Thompson, the developer

01:35:02 ◼   ► Peacock, he's already in the simulator, kind of been playing around and has got Peacock

01:35:07 ◼   ► working with going all the way up to the very top of the screen. It looks amazing. I've

01:35:15 ◼   ► put a link in the show notes for this. I'm really excited about this. Jason, what do

01:35:19 ◼   ► you think about this look?

01:35:22 ◼   ► JASON LEWKOWICZ Well, I mean, when we were talking about the

01:35:25 ◼   ► watch reaching its ideal configuration by having cellular data access, I feel like it's

01:35:31 ◼   ► It's very clear, and I think, Johnny, I've even said it in the video, which is that the

01:35:36 ◼   ► iPhone X is where they've been headed from the beginning, which is—the iPhone, as it

01:35:44 ◼   ► was originally formulated, was a device that was almost entirely screen, right?

01:35:49 ◼   ► There was no big keyboard or anything.

01:35:50 ◼   ► It was almost entirely screen on the front, except, you know, it had bezels and a button,

01:35:56 ◼   ► and you know, it's got the place where you put your ear, and there's sensors and all

01:35:59 ◼   ► that.

01:36:00 ◼   ► idea was it's almost entirely screen because that's the most important thing

01:36:04 ◼   ► is that big bright touchscreen so here we are where they're this much closer

01:36:10 ◼   ► you know much much closer to reaching that ideal that they set out with ten

01:36:15 ◼   ► years ago so yeah I think it looks I think it looks great I think the way

01:36:20 ◼   ► they've done it with curves you see some design sense where they've got the the

01:36:24 ◼   ► notch that's out of it with the sensor stack uh-huh is it's kind of a curved

01:36:28 ◼   ► notch and then the edges of the phone are all curved which goes into the whole

01:36:31 ◼   ► round rect curved iPhone design language so it all kind of fits together I'm sure

01:36:38 ◼   ► they'd love all those sensors to be invisible and not take up any space but

01:36:43 ◼   ► it is it is still there and they've sort of leaned into it a little bit yeah

01:36:47 ◼   ► that's the next couple of years right the next couple of years are all right

01:36:51 ◼   ► how do we get rid of that right like I feel like that's that's where it goes

01:36:55 ◼   ► from here you know like in a minimize it or yeah yeah I mean like I don't think

01:36:59 ◼   ► that the next phone gets rid of it but it's like makes it smaller makes it

01:37:02 ◼   ► smaller until they can completely get rid of it but this is this is the

01:37:08 ◼   ► ultimate design this is the final form right like this is it like yeah I I

01:37:15 ◼   ► think I think that's exactly right I think that everything now is details of

01:37:19 ◼   ► of thinness and things like that and maybe one day foldability or transparency or something

01:37:27 ◼   ► like that.

01:37:28 ◼   ► It's a new thing, right?

01:37:29 ◼   ► It's a thing that we don't have now.

01:37:30 ◼   ► But basically this is it.

01:37:31 ◼   ► So the iPhone 6 was the end of the line for that design which is why we've now had like

01:37:38 ◼   ► four of them, right?

01:37:39 ◼   ► That look basically the same.

01:37:41 ◼   ► That is the end of what that phone can look like.

01:37:45 ◼   ► iPhone with these big thick bezels right at the top of the bottom that was it

01:37:49 ◼   ► that's what that was and that's and now I think I think we're with this now

01:37:54 ◼   ► right like for maybe for the next five years or four years however many years

01:37:59 ◼   ► it's gonna be our iPhones will look like this right and then there will be

01:38:05 ◼   ► revisions on this but this is it and I will say personally I am more excited

01:38:12 ◼   ► about this than I was the iPhone 6. iPhone 6 is a great looking phone but it was you

01:38:17 ◼   ► know they made the plus which I was really happy about but it was just like drag you

01:38:22 ◼   ► know you made it bigger. This is it right like this is the phone I wanted. This is the

01:38:27 ◼   ► phone I want.

01:38:28 ◼   ► See this is my question for you is this is a smaller phone but with more pixels so end

01:38:37 ◼   ► of the end of the plus club for you.

01:38:39 ◼   ► So let's take a real diversion before we start talking about this phone in more detail.

01:38:44 ◼   ► I am sad about the fact that there will be some things here that I'm not going to like

01:38:49 ◼   ► and I know that.

01:38:50 ◼   ► This phone is narrower, way narrower, so it's going to feel weird for me for a while.

01:38:57 ◼   ► Like typing on the screen is going to feel strange and stuff like that.

01:39:01 ◼   ► But my whole thing about the Plus was I wanted what I considered to be the best iPhone.

01:39:07 ◼   ► I wanted the iPhone with the most.

01:39:10 ◼   ► That was it for me.

01:39:11 ◼   ► I want to have the biggest screen I can have so I can have the most information on it.

01:39:14 ◼   ► I want to have the best camera.

01:39:16 ◼   ► I want to have the best battery life.

01:39:17 ◼   ► That was always it.

01:39:18 ◼   ► That was what I wanted.

01:39:20 ◼   ► And the whole screen thing for me was I want to see as much as I can on display at all

01:39:23 ◼   ► times.

01:39:24 ◼   ► And I feel like for the most part I will continue to get that with the iPhone X because the

01:39:29 ◼   ► screen is really big.

01:39:30 ◼   ► Now there are a bunch of different trade-offs.

01:39:32 ◼   ► It looks like it's not going to have as much information as the Plus but I never expected

01:39:36 ◼   ► But this is like a good middle point plus a bunch of other amazing stuff. This is the best iPhone

01:39:44 ◼   ► So it's the iPhone I want right like in for me. That's an event. I felt like the plus was the best iPhone

01:39:50 ◼   ► I know that many people don't and I understand why but I feel like this is the best iPhone and it will take me a

01:39:56 ◼   ► Little while to get used to that going to a smaller size

01:39:58 ◼   ► But I wouldn't want an 8 plus I want this phone because I would regret every day by in the 8 plus

01:40:05 ◼   ► This is the phone that I want because it looks incredible

01:40:08 ◼   ► Talking about those looks it has a glass front and back, but it has a stainless steel band Oh Jason

01:40:15 ◼   ► I'm not gonna want a case on this one. No, I'm not gonna wanna I think I might not

01:40:20 ◼   ► I think I might go Apple care and no case

01:40:23 ◼   ► Because I mean I wanna I want to hold one right because I need to understand the slipperiness

01:40:33 ◼   ► But I'm expecting glass will feel will have a bit more grip to it. You have held one

01:40:40 ◼   ► Do you have any sense of that at all?

01:40:42 ◼   ► Hard to say hard to say I use I didn't feel it being substantially different from the iPhone 7

01:40:49 ◼   ► But I only held it for a little bit

01:40:51 ◼   ► I mean it felt like an iPhone to me and I use an iPhone 7 without a case now

01:40:55 ◼   ► So that might be an answer, but we'll have to see it definitely was super comfy and you know nice

01:41:01 ◼   ► It was a it didn't feel overly large either was nice. It's really not that much bigger

01:41:06 ◼   ► Your friend of mine mr. Dan Moran put he tweeted out a kind of tale of the tape

01:41:12 ◼   ► And I'll put this in the show notes. It's either it's really not much bigger

01:41:18 ◼   ► so the iPhone 7 is 5.4 4 inches by 2.6 4 and

01:41:23 ◼   ► The iPhone 10 is 5.6 5 inches by 2.7 9

01:41:28 ◼   ► It's like it's you know, it's it sits in the middle but closer I think to the seven

01:41:34 ◼   ► Then yeah, yeah. Oh, no, it's it's definitely the idea here is is what if you could have a phone?

01:41:40 ◼   ► That's basically the size of the seven but has has pixels that are more toward the plus

01:41:44 ◼   ► I think that's definitely part of what's going on here and then

01:41:48 ◼   ► The glass versus anodized aluminum. I think maybe is why it's more grippy

01:41:54 ◼   ► potentially like the jet black because that's a very different a very different size I

01:41:58 ◼   ► Will say though, you know, and I'm not trying to put the cart before the horse

01:42:04 ◼   ► But whenever whenever they make a big one of those war

01:42:07 ◼   ► Then I will be I'll be even happier than I already am when because I assume that I'm sure they will someday

01:42:15 ◼   ► There will be multiple sizes of this phone and that will be that will be something I'm sure I'm sure

01:42:21 ◼   ► That'll happen. That'll happen. But the advantage in addition to the inductive charging, that glass,

01:42:26 ◼   ► and we'll see how amazingly rugged it is, but that glass back and front gives you that,

01:42:32 ◼   ► you know, I think maybe a better, more grippy feel than the...

01:42:36 ◼   ► So it's good. It's a...

01:42:38 ◼   ► Yeah, yeah. It's quite a little device. I'm looking forward to spending more time with it,

01:42:44 ◼   ► but I'm glad I got a little bit of time with it.

01:42:46 ◼   ► and you know one of the things that I took away from it is that obviously this

01:42:53 ◼   ► is the iPhone 10 doesn't have a home button and I think it will take people

01:42:56 ◼   ► almost no time to adapt because if you're like me you're holding the phone

01:43:01 ◼   ► in your hand you move your thumb down to hit the button and there's no button

01:43:05 ◼   ► there right well what do you do you just take your thumb and flip up from the

01:43:10 ◼   ► bottom of the screen does the same thing it's not a big deal so I think

01:43:15 ◼   ► everybody's gonna kind of get over it. And there are a lot of advantages to

01:43:18 ◼   ► that phone. It's awfully pretty, I gotta say. It's like, again,

01:43:26 ◼   ► controlled environment, only images provided by Apple, right? So I can't say...

01:43:30 ◼   ► I look forward to what the display experts say about it when they get their

01:43:35 ◼   ► hands on them, right? And how it feels to watch a movie on it and what, you

01:43:41 ◼   ► know what it looks like there's a lot more to be done outside of apples area

01:43:45 ◼   ► of complete control but you know yeah it's it's pretty nice you can it's not

01:43:51 ◼   ► it's not like you look at it and say this is a premium product it's like no

01:43:56 ◼   ► this is a this is the future this is it's what we said when these rumors

01:44:00 ◼   ► started which is the whole picture is this is the future of the smartphone

01:44:04 ◼   ► today but you're gonna pay. Space Gray and Silver. Silver has a white back, both have

01:44:11 ◼   ► black fronts which was a very good move. Super Retina display is what this display is being

01:44:20 ◼   ► called 5.8 inches 2446 by 1125 2.7 million pixels 468 pixels per inch which is the highest

01:44:29 ◼   ► pixel density on an iPhone.

01:44:31 ◼   ► The, oh, there has an OLED, which Sheila called

01:44:34 ◼   ► the first OLED screen good enough for the iPhone.

01:44:38 ◼   ► Features HDR and True Tone.

01:44:40 ◼   ► You can tap the screen to wake it.

01:44:43 ◼   ► Obviously there is no home button,

01:44:45 ◼   ► as Jason mentioned a moment ago, you swipe up to go home.

01:44:48 ◼   ► You swipe further with a, I think a slight pause

01:44:51 ◼   ► to access multitasking.

01:44:53 ◼   ► - Yeah, basically you start that swipe

01:44:55 ◼   ► and then you stop and the cards come up.

01:44:56 ◼   ► It's not like the iPad multitasking.

01:44:58 ◼   ► it's definitely more like the equivalent gesture

01:45:02 ◼   ► to the double tap on the home button is today.

01:45:05 ◼   ► - And you double tap the sleep wake button,

01:45:09 ◼   ► which is bigger now,

01:45:10 ◼   ► and I think called the side button now

01:45:12 ◼   ► because it does more than just sleep wake.

01:45:14 ◼   ► For you double, I think you double tap it for Siri.

01:45:18 ◼   ► - Double tap for Apple Pay, tap and hold for Siri.

01:45:20 ◼   ► So it's the same gestures you used to do on the home button,

01:45:25 ◼   ► you now do on the side button for those, yeah.

01:45:28 ◼   ► Face ID, Apple has a camera system called the TrueDepth system, which features an IR

01:45:35 ◼   ► camera, a flood illuminator, a dot projector and a front camera.

01:45:39 ◼   ► All of this stuff will work in the dark, it doesn't illuminate your face.

01:45:42 ◼   ► It was a little bit confusing initially from the images they were showing.

01:45:46 ◼   ► I know they were trying to be illustrative, but I was like, "Does it light up your face?

01:45:51 ◼   ► What is a flood illuminator?"

01:45:53 ◼   ► No, it's all invisible.

01:45:55 ◼   ► And it obviously employs neural networks and machine learning.

01:45:58 ◼   ► And the A11 chip has a neural engine inside specifically, well not specifically, but primarily

01:46:03 ◼   ► for face recognition.

01:46:05 ◼   ► Apple has done a lot of testing with Face ID, which is the replacement to Touch ID.

01:46:11 ◼   ► It should all work no matter how your face looks.

01:46:14 ◼   ► If you put on glasses, grow a beard, put on makeup, it doesn't matter.

01:46:17 ◼   ► It will learn your face over time.

01:46:19 ◼   ► They say it cannot be spoofed by photos and they even had masks made of people's faces

01:46:26 ◼   ► by special effects companies and apparently they've worked so those won't spoof it either.

01:46:33 ◼   ► All of the face detection happens on device and it requires user attention to unlock.

01:46:38 ◼   ► So if your eyes are closed or you're looking away it won't unlock your phone.

01:46:42 ◼   ► And this was a really impressive statistic.

01:46:45 ◼   ► So the whole time we've been talking about security.

01:46:48 ◼   ► Is this secure enough?

01:46:50 ◼   ► Apple said, of course there is an error rate for all biometrics.

01:46:55 ◼   ► And for Touch ID, it was a one in 50,000 error rate.

01:46:59 ◼   ► For Face ID, it's one in a million.

01:47:02 ◼   ► So they say, I would love to know how they got this, but it's basically their false positives

01:47:08 ◼   ► rate is the idea here.

01:47:10 ◼   ► What they're trying to sell is that this is not a less secure thing than Touch ID.

01:47:15 ◼   ► It's more secure.

01:47:17 ◼   ► And I also appreciated that they were super upfront by saying that if someone shares genetics

01:47:22 ◼   ► with you, especially if they're a twin, it is more likely to be tricked.

01:47:27 ◼   ► Yeah.

01:47:28 ◼   ► Mr. Spock and Mr. Spock with a beard, great little Star Trek reference.

01:47:32 ◼   ► If you have an evil twin, you might want to put a passcode on your phone.

01:47:34 ◼   ► And that's true.

01:47:35 ◼   ► I wonder if that will happen, if we'll get a bunch of stories about how somebody's brother

01:47:42 ◼   ► can open his iPhone or something because their face similarity is just so...

01:47:46 ◼   ► Even if they're not a twin or their father or whatever, you know, a mother and a daughter

01:47:51 ◼   ► can open the iPhone because they have this face similarity and it confused the phone.

01:47:57 ◼   ► It could happen.

01:47:58 ◼   ► >> I'm looking forward to testing it.

01:47:59 ◼   ► I'm going to walk around with my iPhone and just put it in all my family's faces and see

01:48:03 ◼   ► if it unlocks.

01:48:04 ◼   ► We'll see.

01:48:05 ◼   ► Did you get to play with this at all?

01:48:08 ◼   ► >> Little bit.

01:48:09 ◼   ► I -- so you -- it sounds like you can only, for now at least, train one face for FaceID.

01:48:14 ◼   ► >> That's a shame.

01:48:15 ◼   ► That's a shame.

01:48:16 ◼   ► And I think the idea is, you know,

01:48:21 ◼   ► you have to go through a training procedure

01:48:23 ◼   ► that I didn't go through.

01:48:24 ◼   ► So the person who had the Apple employee

01:48:27 ◼   ► who had the iPhone 10 that I was looking at,

01:48:30 ◼   ► she was trained on it.

01:48:31 ◼   ► So, and she showed me like, you know,

01:48:35 ◼   ► lift to wake and she's not looking at the phone

01:48:37 ◼   ► and then she looks at the phone and it unlocks,

01:48:40 ◼   ► the little lock just pops open.

01:48:42 ◼   ► And then you flip up, just it's the same gesture

01:48:45 ◼   ► as on the, to get to the home screen is to unlock.

01:48:49 ◼   ► It's very much like swipe to unlock is back

01:48:52 ◼   ► to a certain degree, except now you're swiping up.

01:48:56 ◼   ► But so it doesn't auto unlock and go to the home screen.

01:49:00 ◼   ► It auto unlocks and just sits at the lock screen

01:49:03 ◼   ► with notifications and things.

01:49:05 ◼   ► - Yeah, I don't know about that.

01:49:09 ◼   ► - You're gonna have to see how it works in practice

01:49:10 ◼   ► and if there's an option to carry you

01:49:13 ◼   ► straight to the home screen.

01:49:14 ◼   ► But I think what they want is for you to use,

01:49:16 ◼   ► to have the opportunity to interact with notifications

01:49:19 ◼   ► and widgets and things like that with the phone unlocked

01:49:24 ◼   ► at that screen. - And I like that.

01:49:26 ◼   ► I actually do like that.

01:49:27 ◼   ► But the thing is, is it's gonna be slower

01:49:31 ◼   ► because all I need to do is one action

01:49:36 ◼   ► on the current iPhone and it unlocks.

01:49:39 ◼   ► There's more than one action on this current phone.

01:49:41 ◼   ► It will be my assumption.

01:49:43 ◼   ► And maybe over time, I will just learn to just swipe up.

01:49:46 ◼   ► But with the current Touch ID,

01:49:51 ◼   ► I don't feel like I'm ever having to authenticate

01:49:53 ◼   ► and then click.

01:49:54 ◼   ► It's just clicking, right?

01:49:55 ◼   ► I just click and it goes.

01:49:57 ◼   ► I can't pick my iPhone X out of my pocket

01:50:01 ◼   ► and start swiping it before it goes in front of my face,

01:50:04 ◼   ► right, because it won't unlock.

01:50:06 ◼   ► But that's the thing that you can do with the current iPhone.

01:50:09 ◼   ► So I feel like it's gonna take some training.

01:50:12 ◼   ► - It's in the details, it wouldn't surprise me

01:50:14 ◼   ► if you flipped up from the bottom when it was locked

01:50:19 ◼   ► and then it unlocked if it wouldn't just say, okay.

01:50:22 ◼   ► - I hope so.

01:50:23 ◼   ► - I see where you're going here.

01:50:24 ◼   ► - That would be great.

01:50:25 ◼   ► - You made the gesture to go to the home screen

01:50:27 ◼   ► and I've unlocked you so I'm going,

01:50:29 ◼   ► and it's been a certain amount of time, right?

01:50:32 ◼   ► Ideally that's what it would do, right?

01:50:33 ◼   ► If it can understand your intent

01:50:36 ◼   ► and that you wanted to go there,

01:50:37 ◼   ► it should be able to take you there.

01:50:38 ◼   ► - Yeah, 'cause I bet if you swipe up,

01:50:40 ◼   ► it will be like, look at me or put in your passcode, right?

01:50:43 ◼   ► Like, so yeah, maybe it will do it.

01:50:45 ◼   ► And then, 'cause that's all I want really.

01:50:48 ◼   ► - And you've already given that command basically,

01:50:50 ◼   ► but it's like, I'm sorry to do that.

01:50:52 ◼   ► I need to just check and see that it's you.

01:50:54 ◼   ► Oh, it's you, Myke.

01:50:54 ◼   ► - 'Cause I will learn the new way of doing it

01:50:56 ◼   ► and it will be quick again, if that's the way it is.

01:51:00 ◼   ► Right, that will be great.

01:51:01 ◼   ► I'll learn the new thing.

01:51:01 ◼   ► Like I'll get my phone out of my pocket

01:51:03 ◼   ► and I'll put my thumb on the display and it will wake up

01:51:06 ◼   ► and I'll swipe up and then I'll hold it

01:51:08 ◼   ► in front of my face and I'm in.

01:51:09 ◼   ► I really want that to be the case.

01:51:10 ◼   ► I hope that that's the thing.

01:51:12 ◼   ► But either way, right, like this looks really cool.

01:51:14 ◼   ► I'm excited about it.

01:51:15 ◼   ► I think it looks awesome.

01:51:16 ◼   ► I like the idea of this.

01:51:17 ◼   ► I think it's a fun feature, right?

01:51:19 ◼   ► Like it's just gonna feel fun and new and different.

01:51:22 ◼   ► And Animoji, Animoji.

01:51:26 ◼   ► - Oh, you know, so I feel like Animoji

01:51:29 ◼   ► is probably going to be like iMessage stickers

01:51:33 ◼   ► where everybody's gonna play with it

01:51:35 ◼   ► and then it's just gonna kind of fade away a little bit.

01:51:38 ◼   ► - This is what people have been saying to me today, Jason,

01:51:40 ◼   ► but I use stickers and use stickers with other people

01:51:43 ◼   ► every single day.

01:51:45 ◼   ► I know there are people that stopped,

01:51:47 ◼   ► but I know that I am gonna be using this a lot.

01:51:50 ◼   ► - And I'm not gonna make a prediction

01:51:51 ◼   ► about like what percentage will continue to use it.

01:51:53 ◼   ► I guess what I'll say is everybody's gonna be playing with it

01:51:55 ◼   ► when they get one of these.

01:51:56 ◼   ► And it is amazing.

01:52:00 ◼   ► So Animoji works whether or not you're the person

01:52:02 ◼   ► who has face ID on the phone.

01:52:04 ◼   ► It will work with any human face.

01:52:05 ◼   ► So I was able to test this.

01:52:07 ◼   ► And it's weird and it's just, I mean,

01:52:11 ◼   ► I don't even know what to say.

01:52:13 ◼   ► It's just totally bizarre and enjoyable.

01:52:16 ◼   ► It's, you know, you're making faces

01:52:19 ◼   ► and a little animated creature is making faces back at you.

01:52:23 ◼   ► It is gonna lead to a lot of, yes,

01:52:27 ◼   ► weird iMessage conversations and the fact that you can

01:52:29 ◼   ► record and send them to people.

01:52:32 ◼   ► I suddenly had that vision of like,

01:52:33 ◼   ► there's this whole new class of thing that's gonna happen

01:52:36 ◼   ► where there's gonna be homemade animated movies starring an emoji.

01:52:42 ◼   ► Yeah. Acting things out because you could literally like you're talking and the

01:52:46 ◼   ► animated character is speaking and yes it is frivolous but it's also incredibly

01:52:51 ◼   ► fun and there will be some unanticipated applications for this that will just

01:52:58 ◼   ► will I think end up being hilarious. There will be lots of memes, there will

01:53:02 ◼   ► be lots of funny videos, there will be, you know, whole movies that are conversations

01:53:07 ◼   ► between the fox and the pile of poo and the chicken and the unicorn or whatever. And I

01:53:14 ◼   ► feel like this will lead to other interesting areas, because once your phone can do face

01:53:18 ◼   ► detection there's so many potentially weird things that it can do, so there will be apps

01:53:23 ◼   ► that will also tie into this. But yeah, it was super fun. It's basically an app in messages.

01:53:29 ◼   ► So you tap on it and you can pick your emoji and you can tap to make it big and then you're

01:53:34 ◼   ► just you know look it's like looking in the mirror if what you see in the mirror is a

01:53:38 ◼   ► cartoon pig.

01:53:40 ◼   ► And so you can make a face and you can send it as a sticker or you can make a little movie

01:53:45 ◼   ► and send it as a little movie.

01:53:46 ◼   ► Yes.

01:53:47 ◼   ► And it can have audio in it.

01:53:48 ◼   ► And it's with sound.

01:53:49 ◼   ► Yeah.

01:53:50 ◼   ► When Federighi was demoing this I was screaming with laughter.

01:53:54 ◼   ► I was just going wild.

01:53:56 ◼   ► the demo area the woman who is in front of me using the iPhone 10 while I was

01:54:02 ◼   ► waiting patiently and she brought that feature up and started talking with one

01:54:07 ◼   ► of the emojis and I just started laughing I was howling it was so funny

01:54:12 ◼   ► it just goes so funny like because she because she had a she brings up like the

01:54:17 ◼   ► the Fox or no it was the pig and she has this look of amazement and then the pig

01:54:22 ◼   ► is amazed. It's just like, whoa, wait a second, like, I'm watching a cartoon pig be amazed

01:54:29 ◼   ► that it's a cartoon pig because she, it's using her amazed facial expression. I was

01:54:34 ◼   ► able to do like, you know, lift one eyebrow, lift both eyebrows, raise both eyebrows, drop

01:54:39 ◼   ► both eyebrows and like, you know, tilt my chin, all this stuff and it totally did all

01:54:44 ◼   ► of it. It's pretty, yeah, it's pretty cool. It is, it is, the fact that all that happens

01:54:49 ◼   ► in real time based on your fa-- you know, this is the kind of thing where they do motion

01:54:53 ◼   ► capture for video games and movies and things like that, and facial capture and all that.

01:54:58 ◼   ► To just have you standing there in front of your phone doing that, it's pretty cool stuff.

01:55:02 ◼   ► Again, not gonna change the world in the sense of making everybody's lives healthier and

01:55:09 ◼   ► happier and all that. Well, it will make people happier, because it's fun. And not every feature--

01:55:13 ◼   ► this is like the iMessage sticker conversation, Myke. There are gonna be curmudgeons out there

01:55:17 ◼   ► are like, "Oh, that's stupid."

01:55:19 ◼   ► - There are just people that don't--

01:55:19 ◼   ► - It's like, "Fine, don't use it."

01:55:20 ◼   ► - "Kaya, that's fine."

01:55:21 ◼   ► Right?

01:55:22 ◼   ► - Don't use it.

01:55:23 ◼   ► If you don't wanna have fun--

01:55:24 ◼   ► - I'm gonna use this every day.

01:55:24 ◼   ► - That's fine.

01:55:25 ◼   ► - Because this is, I use emoji all the time,

01:55:26 ◼   ► I use stickers all the time,

01:55:28 ◼   ► and now I can like-- - It's weird.

01:55:29 ◼   ► - I can mix them all up.

01:55:31 ◼   ► I said this, I tweeted this, I believe it,

01:55:34 ◼   ► I think Animoji will sell iPhones

01:55:36 ◼   ► like Photo Booth used to sell, Max.

01:55:38 ◼   ► - I think you may be right. - People are gonna see this

01:55:40 ◼   ► and they're gonna go like, "I need that.

01:55:42 ◼   ► Like, how do I get that?

01:55:43 ◼   ► we need to buy an iPhone X, like alright maybe I will, right? Like I can see that.

01:55:47 ◼   ► I'm really excited about this. iOS 11 has some additional features for the iPhone

01:55:53 ◼   ► X so Craig Federighi came on to demo this. Really unfortunate. Face ID's first

01:56:00 ◼   ► demo failed. Now Stephen Hackett, our good friend and adjudicator of the draft that

01:56:06 ◼   ► we didn't need this time because it was a landslide, he went back and watched

01:56:11 ◼   ► some of the video again to try and work out what happened here. So Craig Federighi, he raises the

01:56:15 ◼   ► phone to his face and it doesn't work and he's thrown up with an enter your passcode.

01:56:20 ◼   ► And what maybe I didn't see or what was difficult to see at the time because it was like

01:56:27 ◼   ► shock and horror that the warning says your passcode is required to enable face ID.

01:56:33 ◼   ► This phone may have been rebooted and that's why it didn't work. And

01:56:40 ◼   ► he picks up another phone and he does it and it works straight away but it I don't necessarily

01:56:45 ◼   ► think this is a fake like any looking at this and seeing that message I don't think that it's

01:56:51 ◼   ► fair to say this this this doesn't work my my guess is actually similar to what Chris

01:57:02 ◼   ► Wells from the Verge guessed which is my guess is that on this on this pre-release uh iPhone 10

01:57:09 ◼   ► some process died where it didn't necessarily reboot,

01:57:12 ◼   ► but it got to a point where it needed

01:57:13 ◼   ► to demand authentication again.

01:57:16 ◼   ► It's either that or Craig picked up the wrong phone,

01:57:18 ◼   ► which I doubt, but is not entirely impossible,

01:57:21 ◼   ► but they had the right one on the monitor.

01:57:23 ◼   ► So my guess is-- - Well, he was the only one

01:57:24 ◼   ► demoing, right?

01:57:25 ◼   ► Like both of those phones were trained to his face.

01:57:27 ◼   ► - Were meant for him.

01:57:28 ◼   ► So yeah, so that's my guess is that while they were sitting

01:57:31 ◼   ► out there, it basically got in a state where it reset

01:57:35 ◼   ► and needed to authenticate.

01:57:37 ◼   ► And rather than put in the password

01:57:39 ◼   ► and explain what was going on, he was like,

01:57:40 ◼   ► "Okay, this isn't working.

01:57:41 ◼   ► I'm gonna move on to the next one."

01:57:42 ◼   ► I had a similar experience in the demo room

01:57:44 ◼   ► where the woman who was demoing Face ID to me,

01:57:47 ◼   ► she had a false start.

01:57:49 ◼   ► And I thought it was funny

01:57:50 ◼   ► that the same thing happened with her.

01:57:52 ◼   ► And with her, it happened twice.

01:57:55 ◼   ► And once was, she accidentally pushed the side button.

01:57:58 ◼   ► And so the phone went off and she was like, "Oh."

01:58:03 ◼   ► And then the next time she woke it up

01:58:06 ◼   ► and was explaining the feature to me.

01:58:09 ◼   ► Again, something you wouldn't do in real life,

01:58:10 ◼   ► but she was explaining the feature to me.

01:58:12 ◼   ► And by the time she got it held up and her looking at it,

01:58:15 ◼   ► it went off 'cause it had gone, it timed out, yeah,

01:58:18 ◼   ► and put the screen back to sleep.

01:58:20 ◼   ► So it was like, and let's try that again.

01:58:23 ◼   ► And on the third try, she did it.

01:58:25 ◼   ► And it was, you know, she was not looking at it

01:58:27 ◼   ► and it was locked.

01:58:28 ◼   ► And then she looked at it and it unlocked.

01:58:30 ◼   ► And when that happens, it's magical.

01:58:32 ◼   ► I think the challenge here is we can't necessarily glean

01:58:36 ◼   ► from this what a percentage of reliability this is.

01:58:39 ◼   ► And what I think everybody who looks at this

01:58:41 ◼   ► has been saying all along is it needs to be

01:58:43 ◼   ► about as reliable as Touch ID.

01:58:44 ◼   ► It doesn't necessarily need to be more reliable than Touch ID

01:58:47 ◼   ► but it needs to not be less reliable than Touch ID.

01:58:49 ◼   ► - It's just gonna be in the ballpark.

01:58:51 ◼   ► - I think there's a learning curve here

01:58:52 ◼   ► but I think ideally if the phone is not requiring a passcode