209: The 2018 iPhone Event Draft
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[Intro music]
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From Relay FM, this is Upgrade 209.
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The summer of fun is over because it is Apple Event time, which can mean only one thing.
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Today, we're going to be participating in the 2018 iPhone Event Draft.
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This show is brought to you by Away, Pingdom and Squarespace.
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I am competitor number one, I am Myke Hurley, and I am joined by my friend and my adversary
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and my opponent, Mr. Jason Snell.
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Hi Jason Snell.
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Summer of fun...
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Wait a second.
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Summer of fun is out.
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Serious business.
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There is nothing more serious than drafting, Myke.
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We are in high season now.
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So last week, Apple announced that there is going to be an event on the 12th, Wednesday
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the 12th of September.
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It will be at least the new iPhone, and we're going to get to all of this soon, including
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of course, the draft.
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Before we do, we must open this show as we open every other with a #SnellTalk question,
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where someone will ask Jason a question about anything.
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This time, I asked the question.
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Jason, are you looking forward to returning to the Steve Jobs Theater?
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I am looking forward to it.
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This is the second time, right?
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This is the second time.
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Actually, I was there the day after the Chicago event.
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I got a briefing that was in the Steve Jobs Theater building.
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It was that they have briefing rooms that are on the level that is above the theater.
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So you go down some steps to go...
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There's like a top level that is right at the ground level of the theater.
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And then there's a level below that where there's a big open space where they put the
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demo stuff, and there's also briefing rooms back there.
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And then that's where you enter and go down to enter the theater proper.
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And so I have been there a couple of times, and I've parked...
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It's funny because all those years parking at Infinite Loop to get product briefings
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and stuff, that now I've been a bunch of times, like a handful of times.
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In fact, so many that when everybody was making their pilgrimages at WWDC to Apple Park instead
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of the Loop, I was like, "Oh yeah, people haven't been there yet, have they?"
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Because I'd been there for a bunch of different product briefings and stuff at various...
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Not in the park ring itself, but in the ancillary buildings that they have over by the Steve
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Jobs Theater.
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Well, we can't all be as cool as you, Jason, I'm afraid.
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Well, no, it was just funny that I'd just kind of forgotten that it had not been a whole
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This is old news to me now.
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Yes, that's right.
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Oh, Apple Park, whatever.
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That's very 2017.
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I don't know what you guys are thinking.
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I'm glad the campus is free.
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Yeah, yeah, that's right.
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Come on, more stuff.
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No, so I know where the...
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The difference is from purely logistical standpoint, it's like I know where the parking is, I know
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where they're gonna send us.
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Last year we had no idea.
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It was like, "Go to this place, here are the directions, how do we get there?
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It's still partially under construction."
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I'm looking forward to seeing how the campus has changed in the intervening year because
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I took a bunch of pictures of...
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But it was like the Steve Jobs Theater was surrounded by dirt, basically.
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They were planting plants and stuff, but it was not done.
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And I imagine it will be a very different scene this time.
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And yeah, so I'm looking forward to it.
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And of course, I'm looking forward to the event.
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It's always...
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It's a lot of work, but I'm also excited to hear what's new.
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And it's a very exciting time and I'll probably have trouble sleeping the night before and
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all of that, yeah.
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So before we get into the draft rules and our first picks, we have a little bit more
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information about these products than we had expected via the inquisitive and interested
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minds over at 9to5Mac.
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So we have some reports from Guillermo Rambo and Zach Hall about two products.
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We saw a selection of images of what 9to5Mac is calling the iPhone X, letter S. I'm assuming
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10S is my assumption to make here.
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You can clearly see from the images, there is two sizes of phones.
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Things that we don't know, we don't know if that's an iPhone X phone and a bigger phone
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or if it's an iPhone X phone and a smaller phone.
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We don't know.
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But we know that there are two phones in two sizes.
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They clearly look gold.
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And there is an Apple Watch in a similar color gold.
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We don't know what material that is.
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We can see that the LTE dot has changed to a little red ring.
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We can see some more information on the watch face, more complications, maybe arranged in
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a different way.
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Potentially the watch is thinner.
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We're not 100% sure about a lot of these details, but we can see that there is some stuff going
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And these are real images that as far as we can tell...
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These appear to be as real as real can be.
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It sounds like somebody who is really apparently bad at their job thinks that it's okay to
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post marketing images from an event that's top secret and two weeks away on a publicly
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accessible web server.
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Enough that Guillaume Rameau at 9to5Mac was able to figure it out and find the files.
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And he always does that.
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He's also looking for video streams.
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He's just poking around there.
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That's why you should not be putting anything up.
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But these very clearly are marketing images.
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- None of this stuff should exist on the internet in any fashion.
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I was thinking air gaps, just air gaps.
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You should have a network that's not even on any network, just its own little network
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that you do all the marketing information and everything like that.
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Because this is kind of ridiculous that it happened like this.
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Because these are totally real images.
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There's no doubt about it.
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- So this is another unprecedented leak, which keeps happening.
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Last year there was a version of the operating system that came out and it had basically
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everything on it.
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It had those multiple days of leaking of the iPhone X, of Animoji, everything.
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So because we believe in the fairest of spot around here in the upgrade draft, we are going
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to be excluding the following four items from being available to be picked in the draft.
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The XS name, a gold option for the new iPhone, the existence of an Apple Watch at this event,
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and an edge to edge screen on the Apple Watch because we have deemed, the committee has
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deemed that these four things are now basically as close to public knowledge as they can be.
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So it's like in the same way that we do not consider something eligible to pick for the
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draft if it is announced in any way before the draft.
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So those four things have been removed.
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And one of the reasons we do this is so it makes it a little bit more difficult for us
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because otherwise the first four items picked this year would have been those exact four
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So there's got to be some competition around here.
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Yeah, I mean you gotta, it would be really boring because the other way to go is we would
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literally just pick those four things.
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And it's like, "Yay!
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We picked the things that we know are real."
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So there's no point in doing that.
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And there are a couple other kind of related things where we're basically going to have
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a footnote that says, "Except for what we saw in those leaked images, those found images
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Is that the right word?
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Both I think it's a bit of a little column A, a little column B, right?
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They got out and then someone found them.
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So the ones that we know for sure, because like all of the like Mark Gurman reports tend
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to be a little bit hazy.
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Like the existence of iPhones I think, you know, we're going to grant, nobody's going
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to say, "Oh, hey, guess what?
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I'm picking that there's going to be a larger OLED model."
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I think it's fair to say anything that is in text, we consider fair game.
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Images, not fair game anymore.
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It's hard to argue with that.
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So there's enough.
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The idea here is that we're choosing things where there's at least a little bit of uncertainty
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So here are the rules of the draft.
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We have 10 rounds of the draft.
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So we get 10 picks each, 20 overall picks.
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The winner of the previous draft picks first.
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For an item to be considered scorable in the draft for it to count, it must either be clearly
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announced on stage or on a slide during the presentation.
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In case of a scoring stalemate between the two of us, Stephen Hackett will act as adjudicator.
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As always, we prefer to score and agree ourselves, but where we can't, we turn to outside help.
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There are no half points awarded.
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This is a binary thing, one or zero.
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We either get one point or zero points.
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There are no points awarded for preannounced or ridiculously obvious items.
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And the points awarded on next week's episode are final.
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The results for 2018 so far.
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Jason won the March event.
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For all we know, September will be the winner.
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But we don't know because there is a lot of rumor about an October event.
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And I think that will play into some of the picks.
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I want to give a statistic for the September event draft.
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This is the third time that we have participated in a September event draft.
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This is the third annual.
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Jason is undefeated so far in the September event.
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So everything's to play for here.
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Potentially the winner, right?
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Or at least I think it's safe to assume whoever takes this point home won't lose.
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I think it's probably a better way to put it, right?
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I think that's probably true.
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And also, you know, it would be you've got a lot on the line because you aren't defeated.
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And I have a lot on the line because I finally want to defeat you in the September draft.
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So yeah, this is a big one this year.
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And we should get to it.
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But before we do, let's take our first break and then we'll get into our first five picks.
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All right, so we start off with pick number one and I get to go first.
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Now of course, I had picked naming initially and I was leaning towards 10S as my first
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pick which even before we started seeing this stuff, you were very much believing that the
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phone would not be called the 10S.
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If I, you know, you were, you.
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- I was on the iPhone 10 just as the new iPhone 10 train and that was, I mean, maybe a little
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more wish casting than prediction.
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But yeah, I was definitely feeling like, because I feel like 10S doesn't look good.
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I mean, maybe they'll put a space or a box around it, but 10S and then it is the mixture
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of a Roman numeral and a letter.
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So it looks like XS, like the X alone, you can say, well, it's the Roman numeral 10,
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but when it's XS, like S is not a Roman numeral.
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So how do you pronounce it?
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And you're mixing them and that seems bad.
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So I still am a little incredulous about it, but the nine to five Mac, they're like, that
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is the name.
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So I'm gonna take them at their word.
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I think they found an image with the name in it and they're like, that's the name.
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So I think we have to leave it there.
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- When I look at it though, I can't help but think iPhone extra small, which is kind of
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hilarious to me when there's the big one.
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So it's the iPhone extra small plus.
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Seems potentially very funny to me.
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- Also the name choices there are 10S or XS.
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- Or XS, both really, really, really good.
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But we're gonna park naming for a moment because my first pick is the large screen OLED phone
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will be the 10 plus most likely, 10S plus maybe.
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I believe that that phone will start, it's starting price will be more than $1,099.
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That is my first pick.
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- Oh, interesting.
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So this was a late in the game for just a little insider choice.
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I added some pricing items 'cause we don't know the pricing.
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It's one of the delightful things we don't know.
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And so you're gonna come right out and say, it's gonna be more than $1,099?
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- It will be more than $1,099.
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- Wow, okay.
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- Now here's my reasoning for this.
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The current iPhone costs $999 to start at 64 gigabytes, right?
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- I don't think they're gonna get rid of that price point.
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Maybe I'm tipping my hand for a potential pick later on.
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I don't think that that price point will go away.
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I think it will stick.
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I think Apple have clearly shown that they can make people buy that phone, especially
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when they're introducing a phone which should be cheaper as well, right?
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So in theory, they can keep that 999 the same.
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And I think that the jump to the plus is not gonna be any less than $100 from 999.
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And I think that it may even start with a higher storage option, pushing it potentially
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Like, they will really try and position the plus phone as a more, even more premium product.
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And I think that probably an $1,100 or $1,200 price tag will be where that phone begins.
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Purely because I think a lot of the people that want that phone will pay pretty much
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any amount that Apple will charge, within reason.
00:16:23
◼
►
So if what they're trying to do is increase the ASP, which I think is exactly what they're
00:16:29
◼
►
trying to do, especially from the 10 onwards, I don't imagine the 10 get in any cheaper.
00:16:35
◼
►
So putting the larger screen OLED phone at a more expensive price point just seems like
00:16:40
◼
►
the logical next move for me.
00:16:42
◼
►
But so you think they're gonna go up $200 from the iPhone X price of 999?
00:16:47
◼
►
Potentially, yes.
00:16:49
◼
►
Interesting.
00:16:50
◼
►
Interesting.
00:16:51
◼
►
I mean, that's an expensive phone to get your iPhone XS Plus or whatever Pro XL for $1,199
00:17:03
◼
►
But you're right, Apple has been bold with raising prices.
00:17:06
◼
►
The pick is $1,099.
00:17:07
◼
►
But I personally think it will probably be about, I think it will be $1,200.
00:17:12
◼
►
So is the pick $1,099 or more than $1,099?
00:17:16
◼
►
More than $1,099.
00:17:17
◼
►
But that, you know.
00:17:18
◼
►
So if that large phone is $1,099, you don't get this choice.
00:17:23
◼
►
Say like $1,099 or higher then.
00:17:24
◼
►
Let's say $1,099 or higher.
00:17:28
◼
►
That's why I think I had more than $1,000 in our document.
00:17:34
◼
►
Which is, but like, you know, it's not gonna be $1,050.
00:17:36
◼
►
Or if it is, I quit.
00:17:41
◼
►
Well, $1,099, that I think is a better pick.
00:17:42
◼
►
I think it will probably be $1,099 to start.
00:17:46
◼
►
Thank you for letting me clarify that.
00:17:47
◼
►
I appreciate that.
00:17:49
◼
►
See, I'm trying to be, this is the spirit of our draft.
00:17:54
◼
►
It's sportsmanship.
00:17:55
◼
►
It's sportsmanship here that you and I have where we are, just as we try to decide who
00:18:00
◼
►
gets what score without even bringing in our referee, Stephen Hackett, right?
00:18:03
◼
►
Like the goal is not that he decides.
00:18:05
◼
►
The goal is that we decide and if we disagree, it's sportsmanship.
00:18:09
◼
►
Anyway, I am going, I am playing at least a little bit to win here.
00:18:14
◼
►
And so I'm gonna pick something that is hinted at by the images in the 9to5Mac posted.
00:18:23
◼
►
And when I asked you if we should disqualify this, you said, "No, I think it's debatable
00:18:27
◼
►
and therefore I'm just gonna go ahead and pick it.
00:18:29
◼
►
Hey, Apple Watch bands will still work with the new Apple Watch."
00:18:33
◼
►
That's my choice.
00:18:34
◼
►
The existing, all of your, great news, Myke, all of your Apple Watch bands that you bought,
00:18:40
◼
►
I predict will still work with the Series 4 Apple Watch.
00:18:44
◼
►
Congratulations.
00:18:45
◼
►
- Now this is, okay, so here's the thing on this one, right?
00:18:48
◼
►
Now, yeah, I believe that's gonna happen, but will they say it?
00:18:52
◼
►
That's what you've got to go against.
00:18:54
◼
►
There has to be, it has to be clearly outlined on the stage, Jason, that this is gonna look,
00:19:00
◼
►
So there needs to be something which we can point to and say, "Oh yeah, there you go."
00:19:04
◼
►
- But if they say, and there are many more watch bands, it only has to be implied, I
00:19:10
◼
►
- Yeah, I'm gonna put it out there.
00:19:11
◼
►
- But I think it has to be more than just, "Oh, if you look at that product image from
00:19:15
◼
►
the side, it clearly looks like, I don't think, I think it needs to be more than that.
00:19:18
◼
►
I think there needs to be some clear implication made."
00:19:22
◼
►
- Acknowledgement that it's the same?
00:19:24
◼
►
- Sure, okay.
00:19:25
◼
►
- All right, so I'm gonna go for my second pick.
00:19:28
◼
►
The lower end notch phone, so the LCD notch phone, will be called the iPhone 9.
00:19:34
◼
►
- Okay, I've been calling it that all along and it's only been in the last week where
00:19:39
◼
►
all of my other assumptions about what they were going to do have been questioned, that
00:19:46
◼
►
I have begun questioning whether that's the case or not.
00:19:48
◼
►
It's certainly, it's right there, right?
00:19:50
◼
►
- It's logical.
00:19:51
◼
►
- The nine number, it's right there.
00:19:52
◼
►
- It's available to them and it's logical.
00:19:55
◼
►
And so far, everything we think we know about the naming shows that Apple isn't actually
00:20:00
◼
►
looking to change anything, right?
00:20:02
◼
►
They're keeping S, for example.
00:20:04
◼
►
And I think if they're gonna keep S, I can't imagine them getting off the train for this
00:20:10
◼
►
other phone unless they call it the 10 Air or who knows, something weird like that.
00:20:15
◼
►
But they went from eight to 10.
00:20:18
◼
►
I think nine is still clearly available to them.
00:20:22
◼
►
And I think that it tells the story that I've been mentioning, I think we spoke about this
00:20:27
◼
►
last week, right?
00:20:28
◼
►
That the iPhone 10 was announced as it being a leap into the future.
00:20:31
◼
►
It was the future's phone.
00:20:33
◼
►
And the nine was just kind of left there.
00:20:35
◼
►
And from everything we think we know about this phone, it bridges the gap between the
00:20:39
◼
►
eight and the 10 because it has some of the features of the eight, some of the features
00:20:43
◼
►
of the 10, but it's a new device.
00:20:45
◼
►
So I think calling it the iPhone 9 makes sense.
00:20:48
◼
►
It is an unoccupied space in their naming.
00:20:51
◼
►
Nothing's ever been called this before, which may actually help sell that product, which
00:20:56
◼
►
is in a really weird spot.
00:20:58
◼
►
So if anything, to somebody who maybe doesn't know a lot, they know the 10.
00:21:02
◼
►
They've heard of the 10, the 10s.
00:21:04
◼
►
Well, the nine, that's not been around before.
00:21:07
◼
►
Because I don't even think that most consumers even think of it as the iPhone 10.
00:21:11
◼
►
They think of it as the iPhone X.
00:21:12
◼
►
So they have the number available to them as nine, and I think that they'll go for it.
00:21:17
◼
►
Yeah, I think it's logical.
00:21:20
◼
►
I think it's going to be a little bit weird either way if there's this big phone that
00:21:23
◼
►
is residing in one of those spaces, but that seems to be what they're doing.
00:21:27
◼
►
So it's just a matter of what the details are.
00:21:29
◼
►
And the name is laying right there.
00:21:31
◼
►
So it would be silly for them not to use it, I think.
00:21:34
◼
►
So I think that's a good choice.
00:21:35
◼
►
What is your second pick?
00:21:38
◼
►
You know, sometimes there are regrets.
00:21:44
◼
►
Sometimes Apple has to take promises back, and sometimes it has to be acknowledged on
00:21:51
◼
►
And that's why I am going to say that what Apple's going to do while they're detailing
00:21:57
◼
►
all the wonderful features in iOS 12 that are available on these iPhones and other devices
00:22:03
◼
►
they may announce at the event, they will mention among the features, Group FaceTime
00:22:10
◼
►
and mention that it's coming later this year.
00:22:13
◼
►
So Group FaceTime mentioned and promised for later is my choice.
00:22:19
◼
►
That they're not going to make it persona non grata.
00:22:23
◼
►
They're going to mention it as a great iOS 12 feature, but not yet.
00:22:31
◼
►
Interesting.
00:22:32
◼
►
I had this, you know, I take our list, we create a very long list of lots and lots of
00:22:39
◼
►
rumors that we can pick from, so there's some consistency.
00:22:42
◼
►
And I take that list and I kind of rearrange a subset of them so when we're sitting here
00:22:47
◼
►
now I can pick from stuff that I've already looked at.
00:22:49
◼
►
That was at the very very bottom of my list of 25 items that I'd ranked.
00:22:55
◼
►
I think that it is, obviously it's happening, right?
00:22:58
◼
►
We know it's happening, that it's going to be delayed.
00:23:02
◼
►
I don't know if they'll say it.
00:23:04
◼
►
I think they could probably get away with it.
00:23:06
◼
►
I think the look of it is so striking that they will be hard pressed, and it's actually
00:23:13
◼
►
a major feature of iOS 12, I think they'll be hard pressed not to mention it.
00:23:17
◼
►
I admit, again, all of these are a little bit risky.
00:23:19
◼
►
I think it's hard for them not to show it in a slide or mention it and say, you know,
00:23:25
◼
►
and later this year this feature will also be there because I think they're maybe too
00:23:29
◼
►
proud of it and too excited about it.
00:23:31
◼
►
But again, we've seen these features slip and slip and slip, so it's possible that it'll
00:23:36
◼
►
be persona non grata, but I think they can't not mention it.
00:23:39
◼
►
All right, you have inspired me.
00:23:43
◼
►
Because you were talking about promises.
00:23:46
◼
►
So I want to cast our mind back to September of last year.
00:23:52
◼
►
When we were all shown a wondrous device called AirPower.
00:23:58
◼
►
Too late now for AirPower to come out before the event, I think.
00:24:02
◼
►
I think it would, you know, Apple had the option to put it out and they could still
00:24:05
◼
►
do it, right?
00:24:06
◼
►
It's entirely possible AirPower will be released tomorrow, but probably not.
00:24:10
◼
►
It is entirely possible, but I don't think it's going to happen.
00:24:16
◼
►
We actually were talking about this and connected a couple of weeks ago.
00:24:19
◼
►
My pick that we gave some predictions for AirPower, and this is not my pick now, but
00:24:24
◼
►
my pick on the show was I think they will announce it, but it won't be available yet.
00:24:28
◼
►
It will be available later.
00:24:31
◼
►
But I believe that they will announce this release date during the event.
00:24:36
◼
►
And I think it's going to be like, and AirPower will be available in October or AirPower will
00:24:40
◼
►
be available later this year or something like that, you know, but they will announce
00:24:46
◼
►
Or even the same day as the new iPhones possibly.
00:24:48
◼
►
Yeah, that is what people would want and expect.
00:24:51
◼
►
I just personally don't believe that it will be available immediately because I feel like
00:24:57
◼
►
if it could have been available immediately, they could have put it out probably a month
00:25:01
◼
►
But I think that AirPower will have its release date announced.
00:25:07
◼
►
This is a very, very peculiar product.
00:25:09
◼
►
You know, I would love for somebody if they know, maybe someone like a Steven Hacker out
00:25:13
◼
►
in the world might know this, has Apple ever done this before?
00:25:17
◼
►
Announce the product that it will be available and then it takes a whole other year and they
00:25:22
◼
►
announce it again.
00:25:24
◼
►
This has got to be in a club of one or a very, very small club.
00:25:27
◼
►
Yeah, that's the only reason why I think there's a non-zero chance that it will be announced
00:25:33
◼
►
and shipped in the next two weeks.
00:25:35
◼
►
Yeah, it is just so that they don't lap themselves.
00:25:40
◼
►
It is very possible, but I'm going to stick with it.
00:25:42
◼
►
It's like AirPlay 2, right?
00:25:43
◼
►
AirPlay 2 is like, "We're going to get this out before WWDC because we don't want to lap
00:25:49
◼
►
ourselves here."
00:25:50
◼
►
I think it's a good choice.
00:25:51
◼
►
I think that's a very good choice.
00:25:52
◼
►
That was very high on my list.
00:25:55
◼
►
I am going to go back to our friend, the iPhone 9 or whatever you want to call the lower end
00:26:01
◼
►
notched iPhone with an LCD display.
00:26:06
◼
►
LCD, sorry, because the D stands for display in that.
00:26:11
◼
►
And say it's going to have color options.
00:26:13
◼
►
This is a rumor that's out there and I'm going to choose it.
00:26:18
◼
►
And by color options, I guess what I mean is not just space gray, silver and gold.
00:26:23
◼
►
They're color options that are unique to that line, right?
00:26:25
◼
►
I think is what we're looking for here.
00:26:27
◼
►
Actually, I would say my choice is even if the only other color that's available is red
00:26:31
◼
►
and we've seen some red on other products, if it's red at day one, then it counts.
00:26:38
◼
►
I think what we're looking for here is that the lower end notch iPhone will have color
00:26:42
◼
►
options that the other iPhones don't have, right?
00:26:46
◼
►
No, no, that's not, I mean that the current iPhones don't have, I suppose is sort of what
00:26:52
◼
►
I'm saying it will have some color that the other phones that are announced don't offer.
00:26:56
◼
►
Yeah, that's what I'm trying to say too.
00:26:58
◼
►
So there will be, let's imagine that the OLED phone gets gold, right?
00:27:04
◼
►
This notch iPhone could get gold, but it could also get blue.
00:27:07
◼
►
And that means that there's a color option that it has that the other ones don't have.
00:27:11
◼
►
So it's a more colorful device optionally, which again, it's been rumored, but I don't
00:27:17
◼
►
feel like it's been strongly enough rumored for me to believe that it's a lock at all.
00:27:23
◼
►
But part of it is I want to see that and I do think that there's maybe some appeal there.
00:27:27
◼
►
They're using aluminum by all accounts on the ring around it and all of that.
00:27:33
◼
►
So it's like they have more materials opportunities than they have on the iPhone X design.
00:27:38
◼
►
And I think that makes it more likely that they'll do it.
00:27:40
◼
►
All right, moving to pick four.
00:27:42
◼
►
And I apologize, but I'm going for a point.
00:27:46
◼
►
AR app demo.
00:27:49
◼
►
There will be a demo of some kind because it's a new iPhone release.
00:27:54
◼
►
Some third party will be brought onto stage.
00:27:56
◼
►
Where this has typically been games in the past.
00:27:58
◼
►
We may see a game now, we may not, but I believe that one of the things that we will see is
00:28:03
◼
►
an AR app because one of the new features of these phones will likely be, well, will
00:28:08
◼
►
definitely be a new chip set.
00:28:11
◼
►
And I believe one of the features that they will talk about with the new system on a chip
00:28:14
◼
►
will be how much better it is AR than the previous phones.
00:28:18
◼
►
And then they will bring out someone to show off an AR app because Apple like to bring
00:28:23
◼
►
on third parties and have them demo something, right?
00:28:25
◼
►
Like that is, we know this, this happens at every product in introduction of any significance.
00:28:31
◼
►
And Apple's big focus right now, maybe even more than gaming is AR and what these devices
00:28:37
◼
►
can do for AR because they clearly believe it's the future of technology for them.
00:28:43
◼
►
So I believe that we're going to see some kind of AR app demo occur on stage during
00:28:48
◼
►
the iPhone announcement.
00:28:49
◼
►
I think this is an interesting choice.
00:28:51
◼
►
I had it lower on my list because I feel like they spent time on AR in the, it's true in
00:28:58
◼
►
the Chicago event and then especially at WWDC where they have a new version of ARKit.
00:29:03
◼
►
So having them demo another AR app, I think is possible.
00:29:07
◼
►
Well, if you think about it though, like I know that they showed up a bunch of stuff,
00:29:10
◼
►
but like that, the way that they did it during WWDC is the way that they usually do an iPhone
00:29:15
◼
►
event, right?
00:29:16
◼
►
Like here's, we've had some people come in and work on an unannounced thing and here
00:29:20
◼
►
But now since then, they've had some of their other partners and some other new app developers
00:29:25
◼
►
spend three months with the new version of ARKit.
00:29:28
◼
►
So that what there could be is stuff that's a lot more impressive.
00:29:32
◼
►
You know, we didn't really see anything in the WWDC presentation which showed the like
00:29:38
◼
►
object permanence that is in the new version of ARKit where like somebody could drop something
00:29:44
◼
►
and somebody else could find it.
00:29:45
◼
►
And I think that that is such an interesting feature.
00:29:49
◼
►
Like the multiple device stuff, they could show a lot more of that.
00:29:53
◼
►
I think it is, I understand why you would be hesitant, but I think that it is highly
00:30:01
◼
►
I think it's less likely than one might think and I think something else might be a little
00:30:06
◼
►
bit more likely.
00:30:08
◼
►
Am I going to find out what that is right now?
00:30:10
◼
►
Well, I'm tempted to make that choice right now, but I'm not.
00:30:19
◼
►
So, in the meantime, I'm going to pick a different one, which is there will be new features in
00:30:26
◼
►
This is again, a little bit of a you're going for points.
00:30:28
◼
►
Am I going for points here?
00:30:29
◼
►
Maybe a little bit?
00:30:30
◼
►
I suspect that there will be some iOS features that we haven't seen that are going to be
00:30:35
◼
►
keyed to the new phones.
00:30:37
◼
►
Something that was held back, something that all the beta testing in the world and iOS
00:30:42
◼
►
12 didn't discover because it's being withheld because it's only being applied to the new
00:30:48
◼
►
So, I think that's pretty high on my list.
00:30:50
◼
►
I think that there typically tends to be something.
00:30:53
◼
►
Even if it's just a new portrait mode feature or something, but the idea that there's something
00:30:58
◼
►
that they did not show us at WWDC, but now is there enabled by the new hardware.
00:31:06
◼
►
So something I want to exclude from that in case people bring it up.
00:31:10
◼
►
I don't think you would try and score this, but landscape mode on the plus phone, right?
00:31:16
◼
►
Because we haven't had that for a while, but it still exists in the current plus.
00:31:21
◼
►
Landscape mode on the existing plus phones exists.
00:31:23
◼
►
So that's not a new feature.
00:31:24
◼
►
If they did split screen on the plus phone.
00:31:27
◼
►
I wish they would, but that's what I desperately want that, but I don't think it's going to
00:31:32
◼
►
I don't think so.
00:31:33
◼
►
But I just wanted to point that out because I think not a lot of people used it and nobody's
00:31:39
◼
►
really thought about it for over a year, right?
00:31:41
◼
►
Because we're not talking about it.
00:31:42
◼
►
I mean, we're barely talking about it then, but a lot of people have had the iPhone 10,
00:31:46
◼
►
which you would have thought maybe would have done it, but didn't do it.
00:31:49
◼
►
And they may spend some time showing it off again because it will be coming kind of back
00:31:53
◼
►
to the top tier phones.
00:31:55
◼
►
And I just wanted to make sure that that was excluded because we'll get people, because
00:31:58
◼
►
as you will find in the show notes, as always, a scorecard.
00:32:02
◼
►
So you can score along during the event.
00:32:04
◼
►
And I think that this would be one of those things that people would all be scoring for
00:32:08
◼
►
on that feature alone.
00:32:10
◼
►
But who knows?
00:32:11
◼
►
I do think that that will be a point for you because it would be kind of weird, right?
00:32:16
◼
►
Like here's our new phone.
00:32:17
◼
►
It has nothing new for software.
00:32:19
◼
►
It would be kind of strange.
00:32:22
◼
►
I think that would be a peculiar omission.
00:32:24
◼
►
I'm going to go back to the naming part.
00:32:28
◼
►
And I'm going to solidify what we've been talking about, that the bigger iPhone will
00:32:31
◼
►
be given the Plus name.
00:32:34
◼
►
The Plus brand is strong.
00:32:37
◼
►
It is a good name that quite neatly sums up what makes that phone different.
00:32:43
◼
►
I would be really surprised if they continue to use S but didn't use Plus in the naming
00:32:50
◼
►
Maybe they go with double XS, who knows?
00:32:52
◼
►
But although that would be smaller, right?
00:32:55
◼
►
Maybe they just go with XL.
00:32:57
◼
►
Maybe one gets XS and one gets XL, but I doubt it.
00:33:00
◼
►
I think you're going to go Plus.
00:33:02
◼
►
Rick Allen in the chat is asking, Plus not Pro.
00:33:05
◼
►
Now we have Pro in the list.
00:33:07
◼
►
I don't think there will be any feature for this phone which would make it Pro.
00:33:11
◼
►
I think if and when Apple implement the Apple Pencil into the iPhone, that might be when
00:33:20
◼
►
they call it Pro.
00:33:21
◼
►
Or if they gave it a 120 hertz screen, which I hadn't thought about until just now, which
00:33:26
◼
►
could be a feature of these phones, which would be very nice, right?
00:33:32
◼
►
But I think that's really difficult to do with OLED.
00:33:34
◼
►
I don't think a lot of people are doing that right now.
00:33:38
◼
►
But if and when they enable features like that onto the phones, they may give it the
00:33:43
◼
►
Or there could be still sometime in the future a more expensive iPhone called the Pro, which
00:33:49
◼
►
is above the Plus even, which I think I would expect Apple of 2018 to be more likely to
00:33:55
◼
►
do than just change the name.
00:33:57
◼
►
They would create a whole new tier of phone called the iPhone Pro, which is $1,500 and
00:34:04
◼
►
has these two extra features that you can't get on other phones.
00:34:07
◼
►
I don't think that this is the time that they will change it.
00:34:10
◼
►
So I think that Plus is going to be the brand name that they keep for now.
00:34:16
◼
►
That was the pick that I had queued up next.
00:34:19
◼
►
So you got me.
00:34:20
◼
►
I do think that it's a gamble, which is why I didn't have it super high on my list, but
00:34:26
◼
►
it was sort of the last one left.
00:34:27
◼
►
Because I do think they could change the naming now.
00:34:29
◼
►
But I agree with you, the Plus naming is strong.
00:34:33
◼
►
And if we're in a scenario where they're adding the S, then they seem to have decided to just
00:34:38
◼
►
stick with what they've got.
00:34:39
◼
►
Plus is a better brand than S is for what it does.
00:34:43
◼
►
You could argue that the right thing to do is to just say we have this new model and
00:34:46
◼
►
it comes in two sizes.
00:34:48
◼
►
But they haven't done that ever before on iPhones.
00:34:51
◼
►
So will they start now?
00:34:54
◼
►
I don't know.
00:34:55
◼
►
I'm not sure.
00:34:56
◼
►
Good choice.
00:34:57
◼
►
I am, boy, it's getting harder, Myke.
00:34:59
◼
►
It's already getting harder and we're only halfway through.
00:35:02
◼
►
Boy, I'm going to go with the one that I mentioned earlier, which is the counterpoint to your
00:35:08
◼
►
AR app demo, which is I, so here's my rationale.
00:35:11
◼
►
I didn't like AR app demo as much as what I'm picking, which is there will be a game
00:35:15
◼
►
demo on stage that is not AR.
00:35:18
◼
►
And that is specifically because an AR game demo is an AR app demo, right?
00:35:24
◼
►
And that's the risky part here because I think there will absolutely be an AR demo of some
00:35:30
◼
►
sort, but if, but, and it may be a game in which case you'll get it and I won't, which
00:35:35
◼
►
is unfortunate because I want to win.
00:35:38
◼
►
Here's my rationale for this.
00:35:40
◼
►
I think Apple's talked about AR a lot, but there, and, and it's still part of their strategy,
00:35:46
◼
►
but this is the fall iPhone event and it has always been, even back when it was the fall
00:35:51
◼
►
music event, it's been about the holiday season.
00:35:55
◼
►
One of the ways you show off your powerful processors and GPUs in your new phones is
00:36:03
◼
►
by doing a spectacular game demo where the game developer comes up on stage and says,
00:36:09
◼
►
this is console level graphics because of the using metal and the whatever, you know,
00:36:16
◼
►
processors and GPU is blah, blah, blah.
00:36:19
◼
►
And that's why I feel like, um, that's a thing that will happen and I'm willing to pick at
00:36:27
◼
►
It's just, it's a holiday, uh, holiday event, holiday facing event.
00:36:32
◼
►
And to get people enthusiastic about these things because they're great to play games
00:36:36
◼
►
and also to show off the GPUs in these devices, I think they'll do a game demo that is not
00:36:41
◼
►
just an AR game demo, some other kind of game on stage.
00:36:45
◼
►
I completely follow you, right?
00:36:47
◼
►
Like I am in pretty much complete agreement with you, but I expect I may end up winning
00:36:53
◼
►
this point because they'll have a game that will have an AR mode in it.
00:36:56
◼
►
Yeah, I think that's the real, the real gamble here.
00:36:59
◼
►
We may also both get points, right?
00:37:00
◼
►
Where there's a traditional game demo and there's some weird AR demo.
00:37:03
◼
►
That's also very possible.
00:37:04
◼
►
I think it's entirely possible, but I just, I, I'm going with my gut feeling that like,
00:37:08
◼
►
they've kind of AR'd a lot and it's still in the province of developers a little bit
00:37:15
◼
►
and that maybe the, they choose the floor space this time on stage, the stage time for
00:37:23
◼
►
a more traditional, let's blow them away with all the graphics and stuff in this game.
00:37:30
◼
►
Now, um, we'll have to leave it to Steven Hackett to decide if there's an amazing, awesome
00:37:33
◼
►
game demo and at the end they flip over and say, and there's also an AR mode, what that
00:37:39
◼
►
But, uh, I think, uh, maybe we'll both get points in that case.
00:37:42
◼
►
Anyway, that's my choice.
00:37:43
◼
►
ZM Knox in the chat has said something that I find very interesting.
00:37:46
◼
►
I'd love to see Nintendo back at an Apple event showing off their Mario Kart mobile
00:37:51
◼
►
There is an upcoming Mario Kart mobile game.
00:37:54
◼
►
We don't know anything more about it other than the fact that it exists and will exist.
00:37:58
◼
►
Imagine if we, that we had that one, uh, was it last year's iPhone event where it was a
00:38:03
◼
►
Miyamoto on stage?
00:38:04
◼
►
Yeah, before I think it was the year before that was like, you know, no one could understand
00:38:08
◼
►
what on earth.
00:38:09
◼
►
It was like the earth had opened up, right?
00:38:12
◼
►
Everything had jumped out.
00:38:13
◼
►
Like it was wild.
00:38:14
◼
►
That would have been a draft pick.
00:38:16
◼
►
Um, Oh no, no way.
00:38:19
◼
►
Like no one could have predicted that.
00:38:20
◼
►
That would have been the all time draft pick.
00:38:22
◼
►
That would have been the all time.
00:38:23
◼
►
Like you shut it down.
00:38:24
◼
►
You won the draft if you predicted that one.
00:38:27
◼
►
Um, that could happen again.
00:38:29
◼
►
I mean, Super Mario Run was part of the success that it was because of the fact that it was
00:38:34
◼
►
shown off in the way that it was.
00:38:35
◼
►
So who knows?
00:38:36
◼
►
Maybe at some point that could happen and it could happen this time.
00:38:40
◼
►
We don't know.
00:38:42
◼
►
So we are halfway through.
00:38:44
◼
►
There are whole product lines, three product lines that we have not yet mentioned.
00:38:52
◼
►
I wonder what that means.
00:38:53
◼
►
What does that mean for the 2018 draft?
00:38:55
◼
►
We will see maybe after this break.
00:38:58
◼
►
Today's episode is also brought to you by our friends over at Pingdom.
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00:40:31
◼
►
We move into draft pick number 6.
00:40:36
◼
►
Now, hmm, okay.
00:40:40
◼
►
I feel like we led into something interesting so I'm going to move one of my picks up a
00:40:44
◼
►
little bit because I am confident about it.
00:40:48
◼
►
There will be no mention of Mako Es Mahave on stage at all.
00:40:55
◼
►
That's a bold move.
00:40:58
◼
►
I may be tipping my hand a bit about what I think is going to be in this event.
00:41:03
◼
►
Yeah, well that's part of it.
00:41:06
◼
►
There are a few product lines that I think won't get mentioned.
00:41:11
◼
►
There's one that I think might get mentioned but as time goes on I'm being a little bit
00:41:15
◼
►
more cautious with it.
00:41:19
◼
►
But what I don't think will be mentioned at all, I don't think the Mac will.
00:41:23
◼
►
This is a pick for later so we'll see if I get to it.
00:41:25
◼
►
But I cannot imagine Mahave being mentioned because Mahave might not even be coming out
00:41:31
◼
►
in September.
00:41:32
◼
►
We don't know this.
00:41:33
◼
►
You know, some of my friends that I've spoken to seem to indicate to me that Mahave is in
00:41:38
◼
►
a little bit worse of a state than iOS 12 is and there doesn't really seem to be any
00:41:46
◼
►
particular reason with this cycle that you would need to put them out together and I
00:41:51
◼
►
just can't imagine Apple giving time to demo Mahave on stage when there's so much other
00:42:01
◼
►
stuff that fits the September event more.
00:42:05
◼
►
I agree with you.
00:42:06
◼
►
One of the items that I've got on my list is also about the limits of the Mac's participation
00:42:12
◼
►
in this event.
00:42:14
◼
►
But here's my hesitation and it's why I was hesitating to pick the other one as well.
00:42:19
◼
►
My hesitation is you don't get a point if they say we've got a lot of great updates,
00:42:25
◼
►
Mac OS Mahave is coming out later this year, blah blah blah blah blah, right?
00:42:29
◼
►
They have to pretend essentially that it doesn't exist at all.
00:42:33
◼
►
This is more extreme than the one I was going to pick because I was trying to pick some
00:42:37
◼
►
way where it's like the Mac isn't mentioned except for Mahave or something like that,
00:42:43
◼
►
Like they'll mention that the update exists or that the Mac exists but it'll be no more
00:42:46
◼
►
than like two mentions or something like that.
00:42:49
◼
►
So I think this is a tricky pick.
00:42:51
◼
►
I think you might get it.
00:42:53
◼
►
But I think it's tricky.
00:42:54
◼
►
It is risky.
00:42:55
◼
►
It is risky for sure.
00:42:56
◼
►
But I'm kind of looking at what we have, I think they're more likely to mention the Mac
00:43:01
◼
►
in general as a concept than they are Mahave because I just can't imagine them doing it
00:43:07
◼
►
That's fair.
00:43:08
◼
►
Because there isn't really a lot of like super really exciting features for consumers.
00:43:12
◼
►
There's stuff in it like dark mode is really nice, the dynamic desktop stuff is really
00:43:16
◼
►
nice, the updates to find are really nice.
00:43:19
◼
►
But I just can't imagine them devoting any time to it.
00:43:23
◼
►
And if they're not going to devote specific time to Mahave, I don't even imagine them
00:43:27
◼
►
being like, "Oh, and it's gonna, Mahave will be out week after next."
00:43:30
◼
►
Because there's no context for it unless they're going to actually show it.
00:43:33
◼
►
If they're not going to show it, then what's the point in mentioning it?
00:43:37
◼
►
And if there is a Mac event in late October, they don't need to talk about it at all.
00:43:42
◼
►
I think that there will be an event later on this year and I don't think Mahave will
00:43:46
◼
►
ship before it.
00:43:48
◼
►
So that's an interesting prediction.
00:43:49
◼
►
I am going into this event knowing what we know now, of course there will be other horrible
00:43:55
◼
►
leaks probably in the next eight or nine days.
00:43:58
◼
►
I'm going in now with this assumption.
00:44:01
◼
►
I believe Apple only wants to do one event.
00:44:04
◼
►
I believe they're going to pack everything they can into this event, but not the Mac.
00:44:13
◼
►
That's my prediction, is that the Mac releases will happen with some pre-briefings and press
00:44:18
◼
►
releases and no event.
00:44:20
◼
►
Do you think that that does include Mahave just out of interest?
00:44:23
◼
►
Like, do you, I mean you personally, do you think they're really going to spend any time
00:44:26
◼
►
on next Wednesday?
00:44:28
◼
►
Spend time on Mahave?
00:44:29
◼
►
I don't think so.
00:44:30
◼
►
I think they'll mention it.
00:44:31
◼
►
I think it's more likely than not that it will be mentioned in passing as part of their
00:44:34
◼
►
software update that the Mac, essentially the Mac remains a product in our lineup.
00:44:38
◼
►
I do think they will probably say that.
00:44:40
◼
►
I do think there's a non-zero chance that they will, it will be, that if you didn't
00:44:44
◼
►
know that they made personal computers called the Mac, you would be able to not be surprised
00:44:48
◼
►
in the entire thing.
00:44:49
◼
►
I think it's a possibility that the Mac is not mentioned at all.
00:44:52
◼
►
I think it's more likely that they will mention it as one of the many awesome things that
00:44:56
◼
►
they're doing in passing.
00:44:57
◼
►
And it is worth mentioning, right?
00:44:59
◼
►
Like this pick has come up before and it was correct, right?
00:45:03
◼
►
Like there was a draft at some point.
00:45:05
◼
►
I think it may have been last year's September draft.
00:45:07
◼
►
I think last year there was Mac not mentioned on stage and it won.
00:45:12
◼
►
Or did it, or did it, they got, maybe it got mentioned in passing one time, like, and also
00:45:17
◼
►
on the Mac and...
00:45:19
◼
►
Or maybe WWDC was the HomePod one.
00:45:21
◼
►
Like this idea of there being like important products that are not mentioned.
00:45:27
◼
►
Not even the name uttered is a thing that exists.
00:45:30
◼
►
That's the trick is there's not mentioning it versus mentioning it only in passing.
00:45:33
◼
►
And you're going for not mentioned.
00:45:34
◼
►
I, so having explained my worldview, which is, I don't think they want to do two events.
00:45:39
◼
►
And again, I could totally be wrong.
00:45:40
◼
►
I don't have any intelligence on this one.
00:45:41
◼
►
I don't have any secret birdies telling me things.
00:45:44
◼
►
I just am thinking it's a lot to do events.
00:45:46
◼
►
Apple has not done a...
00:45:48
◼
►
They only have two events now.
00:45:50
◼
►
This will be the second event for the public in the Steve Jobs Theater.
00:45:54
◼
►
So I'm not sure they want to do a second event and I'm not sure they want to do a second
00:46:00
◼
►
event in the Steve Jobs Theater.
00:46:02
◼
►
Planning events is hard.
00:46:03
◼
►
We look back at the history of it.
00:46:06
◼
►
They do one of these events every year.
00:46:08
◼
►
They've done two in the last, I think five or six years, October events.
00:46:11
◼
►
And they've been at the end of October.
00:46:13
◼
►
And that's because it takes a long time to plan an event.
00:46:16
◼
►
And then you do this event and it's exhausting.
00:46:18
◼
►
And they're doing their PR tours for all the stuff that gets announced here.
00:46:21
◼
►
And then in the meantime, other people are planning the next product rollout.
00:46:26
◼
►
It's a lot of work.
00:46:28
◼
►
Whereas there are some things that they've shown with the Mac that they can do without.
00:46:32
◼
►
However, there's this other product that we haven't mentioned.
00:46:35
◼
►
And I'm gonna, again, not feeling super confident about this, but if I'm gonna go with my theory
00:46:42
◼
►
that they're only doing one event and this is an S year for the iPhone, a little bit
00:46:49
◼
►
quieter, I think there's gonna be enough time for them to show the iPhone 10 inspired updates
00:46:57
◼
►
to the iPad Pro.
00:46:58
◼
►
- I hope you're right so much.
00:47:00
◼
►
Like, okay, so I still have faith in this.
00:47:02
◼
►
I've been talking about this for the last couple of weeks, right?
00:47:05
◼
►
That like, in spite of everything against the country, like I believe they're gonna
00:47:09
◼
►
show off the iPad Pros like for the same reason that the original iPad Pro was debuted alongside
00:47:15
◼
►
It was a big product, a big announcement, and they want everyone's eyes on this new
00:47:22
◼
►
But the stuff has happened in the last week has put me on shaky ground a little bit.
00:47:25
◼
►
Now it does, just because there were no pictures of the iPad Pro doesn't mean--
00:47:29
◼
►
- No, they didn't leak some images of a product, oh no.
00:47:32
◼
►
- But like that has made me like, ugh.
00:47:36
◼
►
- Like just, my, it's gone down a little bit.
00:47:38
◼
►
- Why is it in the sixth round, Myke, right?
00:47:40
◼
►
It's because I too have been given some pause, but I keep coming back to thinking, I don't
00:47:45
◼
►
think they wanna do another event.
00:47:47
◼
►
And let's point out, like Apple Watch and iPhone, okay, those are both good, but like,
00:47:51
◼
►
I feel like the iPad Pro, if they really are removing the bezels and doing face ID and
00:47:56
◼
►
all of that, like, I feel like that's a pretty substantial thing in a year where some of
00:48:03
◼
►
the other updates are a little less substantial.
00:48:06
◼
►
And it's all iOS, right?
00:48:07
◼
►
iOS-y kind of stuff together?
00:48:09
◼
►
- Yep, yep, yep.
00:48:10
◼
►
- 'Cause I don't think an iPad plus Mac event makes a lot of sense.
00:48:15
◼
►
Like come see our new stuff that we didn't already announce is a very weird invitation
00:48:21
◼
►
to send out.
00:48:22
◼
►
I feel like the iPad has gotta stick close with its cousin, the iPhone.
00:48:28
◼
►
- There is something about that that I agree with you, but there is, I think there's something
00:48:31
◼
►
also to be argued about new iPad Pros and a new set of Macs could be an event, right,
00:48:38
◼
►
that you spend like a 80-minute event and you do like 50 minutes on the new iPads and
00:48:44
◼
►
then you've got a bunch of Mac stuff, right?
00:48:46
◼
►
Those new iPads could bring some eyeballs, but I agree with you though that it makes
00:48:52
◼
►
more sense for this product to be alongside the iPhone because this is, as you say, an
00:48:59
◼
►
iPhone-inspired iPad Pro.
00:49:02
◼
►
You'd be like, "Oh, you've seen these new iPhones?
00:49:04
◼
►
We've been thinking about how we applied this to the iPad.
00:49:07
◼
►
Here is what we have.
00:49:08
◼
►
It's the future of the iPad."
00:49:09
◼
►
- Yeah, exactly.
00:49:10
◼
►
- The iPad Pro 10 or some silly name.
00:49:12
◼
►
- All of these devices have no bezels and edge-to-edge screens.
00:49:15
◼
►
- And then they have a slide about Face ID and it shows it across their entire iOS product
00:49:20
◼
►
line, right?
00:49:21
◼
►
There's definite reasons.
00:49:22
◼
►
But it gave me pause for thought because there wasn't any images.
00:49:25
◼
►
But here is my point on that, which makes me feel a little bit better.
00:49:30
◼
►
We are very confident there's going to be the iPhone 9.
00:49:33
◼
►
There were no images of the iPhone 9.
00:49:36
◼
►
- Right, so I'm now going to go for my pick number seven.
00:49:40
◼
►
I believe that we will see a new generation of AirPods at the event, which includes a
00:49:46
◼
►
new feature.
00:49:48
◼
►
So that means more than just this case works with AirPower.
00:49:53
◼
►
And I think that what it will be is there will be a new version.
00:49:56
◼
►
This is not the pick, but adding my context, there'll be a new version of the, what is
00:50:02
◼
►
it called, the W chip, right?
00:50:04
◼
►
This will be like W3, I think, which will have a high telephone support.
00:50:09
◼
►
This has been a rumor that's been around for a while that Apple are working on a bunch
00:50:12
◼
►
of new things in audio.
00:50:15
◼
►
I think it is time, will be two years on the current generation of AirPods, right?
00:50:20
◼
►
I think that now's the time.
00:50:21
◼
►
This is an incredibly popular product.
00:50:23
◼
►
It is becoming more popular.
00:50:24
◼
►
I see them everywhere now.
00:50:27
◼
►
I think that it is time that Apple have a new version and like it gets more battery
00:50:31
◼
►
life and it's nicer in this way and nicer in this way.
00:50:34
◼
►
And now you can speak to your good old friend Siri, all this wonderful Siri shortcut stuff
00:50:39
◼
►
by just out saying, because in case you don't know, you cannot summon with voice right now.
00:50:45
◼
►
You have to do the double tapping.
00:50:47
◼
►
So you can summon with voice and then they could maybe add some more features that the
00:50:51
◼
►
double tapping or the tapping can do or whatever.
00:50:53
◼
►
But I think that we're going to see new AirPods because they are, so we have no question about
00:50:59
◼
►
the watch, right?
00:51:00
◼
►
Because the watch is an iPhone accessory.
00:51:03
◼
►
So they are of course announced together.
00:51:05
◼
►
I think the AirPod is a big enough product now.
00:51:08
◼
►
And it is another iPhone accessory.
00:51:10
◼
►
So they could spend a minute saying, and we have a new version of AirPods that's coming
00:51:15
◼
►
out the same day and you can now say, Ahoy telephone, speak to your good old friend Siri.
00:51:20
◼
►
And I think that that will be a quick win for Apple in the presentation.
00:51:26
◼
►
I like this pick.
00:51:27
◼
►
I did not rate it very high on the chance list, but you are making me feel a little
00:51:34
◼
►
bit more positive about it.
00:51:35
◼
►
You're right.
00:51:36
◼
►
It is an iPhone accessory first and foremost.
00:51:38
◼
►
And this would be the time to announce it if they've got it.
00:51:42
◼
►
What they previously announced is that there would be a new case that would support the
00:51:46
◼
►
AirPower charger that doesn't exist.
00:51:48
◼
►
So that was always an interim solution that I now think may not ever exist now because
00:51:55
◼
►
there may be a case up, you know, case update available since they announced it, they may
00:52:00
◼
►
make it available, but it may be largely irrelevant, right?
00:52:03
◼
►
If there's a new AirPod generation with it.
00:52:05
◼
►
Because for like $30 more, you can just get the new version, right?
00:52:09
◼
►
So you never know.
00:52:10
◼
►
Yeah, you never know.
00:52:11
◼
►
That's Oh, that's really a, that's an interesting pick.
00:52:14
◼
►
Um, boy, I, yeah, the picks are getting harder.
00:52:18
◼
►
We're into seven, your pick seven now.
00:52:21
◼
►
I am going to go with, uh, an item that, uh, I think you put on our list, but then I'm
00:52:28
◼
►
going to choose it here.
00:52:29
◼
►
And it's sort of the counterpart, the watchOS counterpart to my iOS pick, which is, I think
00:52:34
◼
►
it will be some new features in watchOS 5, not shown at WWDC that are tied to this series
00:52:40
◼
►
And that we should say this, if, if all that is new is the new complications that we saw
00:52:45
◼
►
in the nine to five Mac image, that doesn't count, right?
00:52:50
◼
►
Like, cause we, that is not on the board here, but the idea that there will be something
00:52:54
◼
►
new in the watch.
00:52:55
◼
►
Let's do a little bit of a, let's do a little bit of clarification on this one.
00:52:59
◼
►
We've seen new complications.
00:53:01
◼
►
What if we see them in a different way?
00:53:03
◼
►
We just talking about if they say, Oh, we have new complications.
00:53:06
◼
►
That's not enough.
00:53:07
◼
►
I think we need to see more than we saw in that image.
00:53:09
◼
►
Like Oh look, there's a new temperature one that shows the high and low visually and they
00:53:13
◼
►
show it on a different face.
00:53:15
◼
►
That doesn't do it.
00:53:16
◼
►
However, if they show a whole new method of adding complications in different ways, I
00:53:20
◼
►
think maybe that is worth having, having the conversation.
00:53:24
◼
►
Just a new visual look for complications is not enough.
00:53:27
◼
►
We would need to see something else, which might be like the way you pick them, right?
00:53:31
◼
►
Which would be totally new.
00:53:32
◼
►
We haven't seen it yet.
00:53:33
◼
►
Functionality changes that we haven't seen yet that are, I, again, my inclination is
00:53:39
◼
►
that they hold features back that are tied to the hardware.
00:53:44
◼
►
And like it's stuff that doesn't touch developers, right?
00:53:46
◼
►
So like I saw, I think it was Benjamin Mayo talking about this on Twitter that like you
00:53:50
◼
►
can have this new complication stuff and developers don't need to do anything because the way
00:53:54
◼
►
that the complication stuff works is as a developer, you say, I need you to like have
00:54:02
◼
►
So like say you need, say you're doing a, an app which has a countdown on it.
00:54:05
◼
►
You can say, well, you need to show the number and some kind of progress bar.
00:54:09
◼
►
And the way that that is visually displayed is all up to Apple.
00:54:12
◼
►
You just declare what you want it to show.
00:54:16
◼
►
And then the implementation of that is on Apple because there are different ways of
00:54:20
◼
►
showing it on different watch faces even now, right?
00:54:24
◼
►
Like the different watch faces have different application styles.
00:54:27
◼
►
So you give them the, like the little pieces of it and then the different faces will display
00:54:31
◼
►
it in different ways based on the size of the space that you're putting the complication
00:54:35
◼
►
in and what the design of that face is.
00:54:41
◼
►
Interesting.
00:54:42
◼
►
Anyway, I think there'll be something new with watchOS and that is an add on just for
00:54:46
◼
►
the new hardware and it will be fun to see it.
00:54:50
◼
►
We're into round eight here.
00:54:53
◼
►
Now I'm gonna, I'm gonna try if I, if I believe, still have belief that there will be new iPads
00:55:03
◼
►
and to put my picks where my belief is, uh, new iPads to have face ID.
00:55:09
◼
►
I think that's, I almost picked that to double down on the new iPads and I thought, no, let's,
00:55:15
◼
►
let's just let each of us get a point for this.
00:55:18
◼
►
I don't want to double down on that one after all.
00:55:19
◼
►
If there are new iPad pros, the one thing we can all agree on is that they will have
00:55:27
◼
►
Because they could wait six months, they could wait a year, you know, like as a listening
00:55:30
◼
►
to the episode of the talk show you did with Joan Gruber and uh, you both made the point
00:55:36
◼
►
of like the hardware right now is still really good.
00:55:40
◼
►
I mean, we waited between 18 months and two years for new iPad hardware depending on,
00:55:47
◼
►
you know, for the first revision and it was fine.
00:55:50
◼
►
And right now my iPads are fine except for the fact that my 12.9 inch screen is broken,
00:55:55
◼
►
but that's nothing to do with Apple.
00:55:56
◼
►
That was my fault.
00:55:57
◼
►
Uh, by the way, still going strong, using it every day, right?
00:56:02
◼
►
It is clearly very visibly getting worse, but when I'm using it, it's not completely
00:56:08
◼
►
clear that it's all broken.
00:56:09
◼
►
But anyway, um, so I, I do really want new iPads so I can replace it.
00:56:14
◼
►
Um, and I think that one of the locks that we will see here is the new iPad's iPad's
00:56:21
◼
►
I think if it's going to have any features, it's going to have that.
00:56:24
◼
►
I, boy, I kind of want to go to a pricing one here, um, because I've got a couple that
00:56:32
◼
►
I've left out there.
00:56:34
◼
►
Um, I'm going to go with that LCD iPhone with the big screen being less than the iPhone
00:56:46
◼
►
10 price of $999.
00:56:49
◼
►
It's supposed to be cheaper.
00:56:52
◼
►
I still think that this is debatable because it's Apple, right?
00:56:55
◼
►
Like betting that something is cheaper that's an Apple product is super dangerous.
00:57:02
◼
►
So I want to clarify this, the LCD iPhone, the 6.1 inch or whatever it's going to be,
00:57:08
◼
►
the LCD iPhone will be less than $999, right?
00:57:14
◼
►
You're right.
00:57:15
◼
►
That was a different pick on our list.
00:57:16
◼
►
You can still make that pick.
00:57:17
◼
►
You can still make that pick.
00:57:19
◼
►
That's, that's the one that I want to make is that the LCD iPhone will be less than $999.
00:57:22
◼
►
That it will be, it's not going to be like, uh, it's a big phone, but it's cheaper than
00:57:27
◼
►
the other big phones because, but it's still $999.
00:57:30
◼
►
I think, I think it will be like $899 or, or below, but let's just say less than $999.
00:57:36
◼
►
I think I want to, I want to put a little money down on this rumor that it is very specifically
00:57:41
◼
►
meant to be a lower cost device.
00:57:46
◼
►
This is round nine.
00:57:47
◼
►
I'm struggling now.
00:57:49
◼
►
Oh, I'm out of good choices now.
00:57:50
◼
►
I have, I have a bunch of things left and I'm just not sure how to arrange them.
00:57:59
◼
►
I feel like there's some stuff I can double down on that I feel confident about, which
00:58:05
◼
►
would get me two times the points.
00:58:08
◼
►
But if I'm wrong, I lose two times the points.
00:58:13
◼
►
I know this is why I didn't pick a new iPads to have face ID, which was laying for laying
00:58:17
◼
►
there for me, uh, because I was concerned to put two points down for iPads being at
00:58:24
◼
►
I don't know about this one, but I'm, I'm, I'm, I'm going to go back to the Apple watch.
00:58:34
◼
►
Am I going to go to the Apple watch?
00:58:37
◼
►
No, I'm not.
00:58:43
◼
►
But that we're going to do bring out your dead.
00:58:45
◼
►
So this is the thing, uh, after we've done all of our picks, we're going to do a bring
00:58:48
◼
►
out your dead.
00:58:49
◼
►
So you'll hear all the things that we had on our kind of like in our minds, I might
00:58:53
◼
►
come back to the Apple watch one.
00:58:54
◼
►
I don't know if I'm going to do that right now.
00:58:56
◼
►
And I am going to double down and I am going to say pick number nine, the Mac will not
00:59:01
◼
►
be mentioned on stage.
00:59:06
◼
►
It could be a huge swing there.
00:59:11
◼
►
I'm so I am confident.
00:59:13
◼
►
I feel very confident about Mojave and I figure if they don't do it, they don't mention Mojave.
00:59:21
◼
►
Is there any need to mention the Mac at all?
00:59:26
◼
►
And I don't think there is.
00:59:28
◼
►
And I think they will not.
00:59:30
◼
►
So I think that the categorically will be no new Macs announced next Wednesday.
00:59:35
◼
►
I don't think that's going to happen next Wednesday because I don't believe they are
00:59:40
◼
►
going to have anything so exciting that it is worth squeezing the rest of the announcements,
00:59:48
◼
►
which are, sorry everyone, ultimately a lot more important.
00:59:53
◼
►
Look at the revenue numbers.
00:59:54
◼
►
Like they're ultimately more, everything else in that line is ultimately more important.
00:59:59
◼
►
Even the Apple watch, because it is an iPhone accessory, right?
01:00:02
◼
►
Like it is an exciting, it's something that Apple continued to be excited about.
01:00:07
◼
►
So I don't believe there's going to be any new Mac hardware.
01:00:10
◼
►
And if they have no new Mac hardware, why do they even need to talk about the Mac at
01:00:16
◼
►
I'm not showing off Mojave, which I already think is going to happen.
01:00:18
◼
►
I think that Apple will give time to the Mac.
01:00:21
◼
►
Either they will have a little event or they will bring in a bunch of press and they will
01:00:26
◼
►
make a song and dance about the Mac before the end of the year.
01:00:29
◼
►
But an event next week misses the back to school time by like a week.
01:00:38
◼
►
And that is kind of embarrassing.
01:00:39
◼
►
So you may as well hold it a little bit longer, especially when at least one of the rumored
01:00:46
◼
►
products is perfect for back to school, which is a new version of the MacBook Air.
01:00:52
◼
►
So I don't believe there's not going to be any new Macs, but my actual pick is Mac will
01:00:59
◼
►
not be mentioned on stage.
01:01:02
◼
►
That is, uh, that's super risky.
01:01:05
◼
►
You may be right.
01:01:06
◼
►
Well, like here's the thing.
01:01:07
◼
►
I know that's super risky.
01:01:08
◼
►
If I get it wrong, whatever, if I get it right though, it looks great.
01:01:14
◼
►
Well, I do agree.
01:01:15
◼
►
I look, I, earlier in this very podcast, I said, my theory is that they will announce
01:01:20
◼
►
the iPads at this event, but they won't announce Macs and they won't do another event.
01:01:23
◼
►
And they will announce the Macs using some other means just as they did with the MacBook
01:01:27
◼
►
Um, not, um, far from a hundred percent confident.
01:01:30
◼
►
This is here's, here's why I'm a bad pundit is that pundits are really great at saying,
01:01:35
◼
►
I'm confident that this thing will happen.
01:01:37
◼
►
Whereas I look at something that I think might happen at like 50 50 or 60 40.
01:01:41
◼
►
And I'm like, eh, it might happen.
01:01:44
◼
►
And that's, that's, you know, you should have more confidence in your kind of questionable
01:01:47
◼
►
opinion if you're going to be a really good pundit.
01:01:49
◼
►
And I'm bad at that.
01:01:50
◼
►
Um, all of that said, Myke, um, I love that you're doubling down on the Mac, not being
01:01:56
◼
►
And that's why I'm picking the sub thousand dollar Mac laptop will be announced on stage.
01:02:02
◼
►
This is what makes the draw fun.
01:02:03
◼
►
Here's the thing.
01:02:04
◼
►
Here's the thing.
01:02:05
◼
►
I believe I have a lot of really good points leading up to now.
01:02:12
◼
►
I was going to say when we broke between, uh, between the first five rounds and the
01:02:17
◼
►
last five rounds that I was, I am already not confident about my choices here.
01:02:22
◼
►
So I wanted to throw one out there, which if I get the point, it's like, to me feels
01:02:31
◼
►
like I've won everything.
01:02:32
◼
►
And what you did is you opened the door for me to kind of counter that with saying, Oh,
01:02:38
◼
►
you think the Mac's not going to be mentioned?
01:02:40
◼
►
I think they will introduce a new Mac, even though I don't really think that, but if that
01:02:46
◼
►
happens, that's a, that's a three point swing.
01:02:49
◼
►
So you know, that's exciting.
01:02:51
◼
►
I feel like you got to get it.
01:02:52
◼
►
You know, you've been known in the past, right?
01:02:55
◼
►
They're going to bring out spinal tap or whatever.
01:02:58
◼
►
And this is my spinal tap.
01:03:00
◼
►
The Mac not being mentioned is my spinal tap and I got nothing against it.
01:03:05
◼
►
Like I'm not doing this because like I'm trying to hate on the Mac.
01:03:08
◼
►
Like I re I love the Mac.
01:03:11
◼
►
I love the iPad more, but I want there to be a better Mac line.
01:03:17
◼
►
I'm, I'm very excited about a Mac mini.
01:03:20
◼
►
Like if they announce a Mac mini sometime this year, I'm going to buy one of those because
01:03:24
◼
►
I think I could do some cool stuff with that.
01:03:26
◼
►
This is more like your inner Apple.
01:03:29
◼
►
I don't like the Mac very much.
01:03:30
◼
►
Not, not you, not Myke Hurley, but your conception of how Apple feels is that they don't, that
01:03:34
◼
►
they're not going to use this event for the Mac, which is a less important product to
01:03:39
◼
►
My view of Apple here right now, like my, as you say, my internal Apple says that the
01:03:44
◼
►
September event is not a Mac event.
01:03:46
◼
►
Like they have a lot of stuff.
01:03:48
◼
►
Like personally, I feel like the Apple TV is more likely to get time because it's just
01:03:54
◼
►
a different shakeup.
01:03:55
◼
►
Like they have stuff for the Mac later.
01:03:58
◼
►
They have stuff and like they don't ever need to put the Mac on stage because I don't think
01:04:02
◼
►
it pushes the needle one way or another.
01:04:05
◼
►
Like it is a, has been a very stable line.
01:04:09
◼
►
People know what they want.
01:04:10
◼
►
I don't think they need to do a lot to ever sell those products, especially when like
01:04:15
◼
►
one of the products that we know about this sub $1,000 laptop, they've missed the right
01:04:21
◼
►
time for it.
01:04:23
◼
►
Like it would have sold a lot if they would've got it out before back to school.
01:04:28
◼
►
Would you agree with that?
01:04:30
◼
►
Although traditionally they, I mean, they did miss that time.
01:04:32
◼
►
They could have, they could have announced more things in, in June and in July.
01:04:37
◼
►
It would do great for the holidays, right?
01:04:38
◼
►
It would do great for the holidays, but that doesn't mean they need to unveil it next Wednesday.
01:04:42
◼
►
They could do it in October and it will probably do just about good because it's, it's less
01:04:48
◼
►
of a frilly purchase, right?
01:04:51
◼
►
Like people make these purchases purposefully and I just don't think it needs the time.
01:04:57
◼
►
I think they have a lot of stuff that has to have the time and then they have a lot
01:05:00
◼
►
of stuff that they would want to give the time to more.
01:05:03
◼
►
I think Apple know that they've, they've hit on something with the iPad pro, right?
01:05:07
◼
►
Like that the iPad line is going is positive again.
01:05:12
◼
►
And I think if they have iPads and they have max, they really want to show the iPads more
01:05:17
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►
because it might be more important for right now.
01:05:21
◼
►
So we'll see.
01:05:32
◼
►
Now let me think.
01:05:34
◼
►
I do not have anything here, which is particularly, I feel very excited about or very confident
01:05:46
◼
►
I have a few little items here.
01:05:49
◼
►
I don't know whether to hedge my bets a little bit with this one and maybe pick something
01:05:53
◼
►
against myself.
01:05:59
◼
►
I am going to say for my final pick that there will be drum roll.
01:06:11
◼
►
No new iPads.
01:06:15
◼
►
Plan to win.
01:06:16
◼
►
But that goes against, you've guaranteed that one of your picks is wrong now.
01:06:19
◼
►
Because you already picked that the iPad would have face on you.
01:06:24
◼
►
I guess you guaranteed that one of your picks is right.
01:06:26
◼
►
That's what I'm going for.
01:06:28
◼
►
I'm picking up, I'm trying to pick up a point because I have nothing.
01:06:31
◼
►
So I'll tell in a moment, I'm going to tell you what was left for me.
01:06:34
◼
►
And then I can tell you why I think that none of that stuff is particularly, I feel particularly
01:06:43
◼
►
So if I don't feel sure, I may as well go for getting a point.
01:06:48
◼
►
Now the point of the draft, right?
01:06:51
◼
►
Because there's a lot of people very upset at me in the chat room right now.
01:06:54
◼
►
The point of the draft, I'm playing to win.
01:06:56
◼
►
They want to win.
01:06:57
◼
►
I want to get points.
01:06:59
◼
►
So I want to make sure I pick up at least a point, which is iPad related.
01:07:04
◼
►
One is its existence and one is its non-existence.
01:07:08
◼
►
And on the off chance that they only do iPhones, because look, they have three iPhones to show
01:07:14
◼
►
They've never had that before.
01:07:16
◼
►
They've got three iPhones at least by the way, to get some significant time because
01:07:21
◼
►
they want to sell them all as well as at least one new Apple watch.
01:07:26
◼
►
We don't even know what the situation is there.
01:07:29
◼
►
I, you know, that on its own, you could do with enough demos, close to two hours.
01:07:37
◼
►
If they have a bunch of other stuff to show later off this year, they could do it.
01:07:40
◼
►
They could do an event in two weeks time for all we know from now.
01:07:46
◼
►
I mean, it seems unlikely, but they could certainly do an event in late October if they
01:07:51
◼
►
Didn't they do that once though?
01:07:52
◼
►
Like they did an event and then caught everyone back again the week after.
01:07:55
◼
►
I have a memory of this.
01:07:57
◼
►
I don't think so.
01:07:59
◼
►
I'm sure that there was an event that they did once at least.
01:08:02
◼
►
Maybe it wasn't that soon, but like the idea of the event was like, we're doing it again.
01:08:07
◼
►
Do you remember that one at least?
01:08:08
◼
►
I don't know if necessarily the timing, but they did like an October event where they
01:08:12
◼
►
were like, Oh, come on back kind of thing.
01:08:14
◼
►
Yeah, but I think it was still like four or five weeks later.
01:08:18
◼
►
So yeah, I mean, I know I'm going for tactics.
01:08:21
◼
►
I'm going for strategy.
01:08:22
◼
►
I want to win September and I'm going to give myself that point.
01:08:27
◼
►
Congratulations.
01:08:28
◼
►
You've guaranteed yourself a point.
01:08:29
◼
►
I'm trying to think of some way where you could get multiple points there and it's not
01:08:35
◼
►
There either you've chosen, but just let's be clear here.
01:08:38
◼
►
You've chosen the existence of new iPads.
01:08:41
◼
►
I picked that as well and the non-existence of new iPads.
01:08:45
◼
►
Well look, I doubled down on the Mac thing, right?
01:08:49
◼
►
So yep, you did.
01:08:50
◼
►
I want to make sure I'm not throwing away all my points.
01:08:54
◼
►
I want to make sure in this back five I've at least picked up something.
01:08:58
◼
►
I think you may win this draft, but your, your strategy here in the back half has been
01:09:02
◼
►
a little bit bizarre and we'll just see how it plays out.
01:09:05
◼
►
Hey look, who expected any different, right?
01:09:07
◼
►
Surely you know me by now.
01:09:09
◼
►
You expect my last pick here probably to be the Spinal Tap pick and I'll tell you the new
01:09:14
◼
►
Mac laptop sub thousand dollars is that's my spinal tap pick.
01:09:20
◼
►
Here at the end I'm going to go with a little more gentle thing.
01:09:24
◼
►
I was going to get it down to the millimeter, but I'm not going to do that.
01:09:27
◼
►
Instead I'm just going to say I am going to put a point down on the series four Apple Watch
01:09:33
◼
►
being at least slightly thinner than the series three Apple Watch.
01:09:40
◼
►
So I don't think they want to make it thicker.
01:09:42
◼
►
It might be exactly the same, but I want, I want them to push it back toward like the
01:09:47
◼
►
series two thickness, which is only a couple millimeters thinner, but I am willing to put
01:09:52
◼
►
a point down on the idea that Apple is striving to make that product thinner again.
01:09:57
◼
►
All right, so I believe, well this is what I was going to go with.
01:10:03
◼
►
This was going to be my final final pick.
01:10:06
◼
►
But you did that crazy thing instead.
01:10:07
◼
►
No, no, it could be thinner, but it might be so small they don't mention it.
01:10:14
◼
►
Well that's that's uh, that's the question is will it be, will it be thinner than the
01:10:21
◼
►
series three?
01:10:22
◼
►
Because here's the thing about the Apple Watch, right?
01:10:25
◼
►
It hasn't really gotten any thinner.
01:10:27
◼
►
It's actually gotten thicker over time.
01:10:29
◼
►
And the reason is because they keep putting new stuff in it.
01:10:31
◼
►
Now what we believe we know about this is that the screen is bigger and if the screen
01:10:35
◼
►
is bigger, it might need a bigger battery.
01:10:37
◼
►
And if it needs a bigger battery, especially if one of the software features that they
01:10:42
◼
►
might be announcing is sleep tracking, right?
01:10:45
◼
►
That making it thinner might be a bad idea.
01:10:49
◼
►
I get a point for that by the way.
01:10:52
◼
►
This is, yeah.
01:10:53
◼
►
ZM Knox in the chat room points out though, and this is absolutely right.
01:10:56
◼
►
If anything gets thinner at any point, Apple will mention it.
01:11:00
◼
►
Yeah, but I'm sorry it might not be thinner at all.
01:11:03
◼
►
It might not be.
01:11:04
◼
►
It might not be.
01:11:05
◼
►
That's why I think that it is a risky choice as always.
01:11:08
◼
►
That is not, that's why it was the 10th pick.
01:11:11
◼
►
But I, I want to believe that the Steve Jobs law, which is everything gets thinner and
01:11:18
◼
►
lighter has to apply to the Apple Watch at some point given that its last step actually
01:11:24
◼
►
bloated it a little bit.
01:11:28
◼
►
I would like more battery and then always on display and I don't mind how thick it is,
01:11:33
◼
►
but I know other people do and I know it got, it's got to kill the product designers at Apple
01:11:37
◼
►
that it got thicker.
01:11:38
◼
►
So I think I was going to set like an over under on millimeters of thickness.
01:11:42
◼
►
I'm like, nah, let's just say it's going to be thinner than the series.
01:11:44
◼
►
Take your point, man.
01:11:45
◼
►
Take your point.
01:11:48
◼
►
I would say, especially for this back five picks, this is maybe one of the more controversial
01:11:52
◼
►
drafts we've had.
01:11:54
◼
►
Well, it is, I think it's a real, real interesting challenge here where we have evolved over
01:12:00
◼
►
the last few years from a pick of here are the things I'd like to see to I need to beat
01:12:05
◼
►
you at the draft.
01:12:06
◼
►
That's a combo, right?
01:12:08
◼
►
This is a little column A, little column B.
01:12:11
◼
►
What I have beaten out of a lot of my picks is wish casting, which is, you know, where
01:12:15
◼
►
I, where I, there's something I want to have happen.
01:12:17
◼
►
So I pick it and there is advantage in that that's like betting on your favorite team
01:12:21
◼
►
to win the Superbowl or the world series where, you know, you are, uh, you get extra reason
01:12:26
◼
►
to root for the team that you're rooting for.
01:12:29
◼
►
Great, great.
01:12:30
◼
►
That's fine.
01:12:31
◼
►
But you, if your team loses, you also lose money.
01:12:34
◼
►
So you know, so I have seven more things that I had put into my kind of, uh, my, my, uh,
01:12:43
◼
►
whittled down to my personal list that I want to talk about in our bring out your deck segment.
01:12:49
◼
►
This is the 10 picks by the way.
01:12:51
◼
►
The only things that are scored, everything else is not scored that we talk about.
01:12:55
◼
►
I mentioned again in the show notes, you will find a PDF, which you can download and score
01:13:00
◼
►
along with us and everything as it says on the PDF is as we have spoken about it on the
01:13:06
◼
►
So it was locked in place.
01:13:09
◼
►
The draft is complete.
01:13:11
◼
►
No more things added, nothing changed.
01:13:14
◼
►
They are our 10 picks for the September event of 2018.
01:13:18
◼
►
So we do want to talk about some of the other things that we think might happen next Wednesday.
01:13:23
◼
►
Before we do, let me thank our final sponsor and that's Squarespace.
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about a website dedicated to the upgrade draft where you can talk about how wild you think
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my picks are.
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And the history don't statistics, statistics, all the upgrade draft statistics historically
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could be on that website.
01:14:00
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Wouldn't that be something?
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I thought about making stuff like that of my own, of course, but you could and maybe
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All right, so, um, shall I just run through all of my bring out your dead and then you
01:15:00
◼
►
could do the same because then we can just talk about them if I have them.
01:15:04
◼
►
So, stuff that you, you considered picking because not everything really I think did
01:15:09
◼
►
we consider in the end, but, uh, yeah, yeah.
01:15:12
◼
►
Let me know.
01:15:13
◼
►
Let's hear it.
01:15:14
◼
►
One of mine was the original pricing thing that we had and we ended up, you went with
01:15:18
◼
►
an adopted, like an adapted version, which I think is totally valid, but one of the original
01:15:22
◼
►
ones we had was about the iPhone 10 and that it's replacement.
01:15:25
◼
►
So the 10s probably, uh, would be less than $999 and I just don't think that's going to
01:15:32
◼
►
So Roger Qo, who is pretty good with supply chain, but again, as we've said before, marketing
01:15:38
◼
►
and pricing is not supply chain.
01:15:41
◼
►
Roger Qo said that product was going to be priced between 800 and 899, which would imply
01:15:47
◼
►
that the successor to the iPhone 10 is going to be $100 less than the iPhone 10 was.
01:15:53
◼
►
And you and I both know it's very hard to bet on Apple lowering prices like that's not
01:15:58
◼
►
what they do.
01:15:59
◼
►
In fact, I had one that I added as we were going and then I didn't pick it, but I almost
01:16:05
◼
►
picked it at the bottom, which was iPhone 10 remains on the price list.
01:16:10
◼
►
Which if these are truly the 10s models and not just the new 10, then the 10 probably
01:16:17
◼
►
will remain on the price list and maybe it'll be 9 or 899.
01:16:21
◼
►
Unless you remember all those, uh, all those supply chain rumors that ended up making every
01:16:27
◼
►
analyst in the world say that the iPhone 10 was selling badly, but what may have been
01:16:31
◼
►
the actual result is that the 10 just goes away.
01:16:35
◼
►
They stopped making it because they're making the new one now.
01:16:37
◼
►
That's possible too.
01:16:38
◼
►
So that, that's why like, you know, I was also thinking, Hmm, what about that one?
01:16:42
◼
►
And I wasn't so sure.
01:16:43
◼
►
In the same vein, we had some picks on here about a new iPhone to replace the iPhone 8,
01:16:50
◼
►
Like that there would be something like a 8C or a 7C.
01:16:54
◼
►
I think that it is possible, but I don't, or an 8S or an 8S.
01:16:59
◼
►
I just, I would be really surprised to see them do that because that's a lot of iPhones
01:17:04
◼
►
to release at once.
01:17:06
◼
►
Like that is just a lot going on and, and more likely that the 8 remains on the price
01:17:11
◼
►
It's still available.
01:17:12
◼
►
It's still a really good phone.
01:17:13
◼
►
And that next spring, maybe there's an adjustment there, which is the hot theory right now,
01:17:19
◼
►
which is that it, you know, there could be an update to the SE and that could either
01:17:22
◼
►
be the SE as we know it, or it could be redefining the SE as the successor to the 8.
01:17:28
◼
►
Like I think that that is very possible.
01:17:29
◼
►
Seems like not now.
01:17:30
◼
►
I don't think it happens next Wednesday, right?
01:17:32
◼
►
It's too many new iPhones, I agree.
01:17:33
◼
►
Gosh, how many phones do you want to introduce in one event?
01:17:36
◼
►
Like, oh, here's our five new iPhones.
01:17:38
◼
►
This is already, right?
01:17:40
◼
►
Like last year was a big deal because they had the, uh, the 8 and the 10, 8, 8 plus and
01:17:46
◼
►
That was three new phones, right?
01:17:48
◼
►
Now it's going to be this, you know, it's three new phones again, but it's again,
01:17:53
◼
►
it's two new models that we'd never seen before.
01:17:56
◼
►
Last year it was updates to two models and a new phone we hadn't seen before.
01:18:01
◼
►
So even though it's three new phones, again, it's two brand new models and an update
01:18:05
◼
►
to an existing model.
01:18:07
◼
►
This is Apple growing.
01:18:08
◼
►
And I think in a good way, I think, um, we might've talked about this last week, but
01:18:12
◼
►
like, I like the idea that Apple realizes one of its weaknesses in the iPhone is that
01:18:16
◼
►
there's not enough diversity in the iPhone hardware.
01:18:17
◼
►
I talked about that when I was on, I hosted a twit yesterday, and that was one of the
01:18:21
◼
►
topics was Android phones have so many different phone makers that there's huge diversity
01:18:25
◼
►
in the different kinds of phones that are available.
01:18:28
◼
►
If you want to buy an Android phone and Apple's knock has always been, they only have one
01:18:31
◼
►
phone or maybe two phones.
01:18:33
◼
►
And I think Apple is aggressively trying to spread the product line out.
01:18:37
◼
►
That said, there is only so much they could do at one go.
01:18:41
◼
►
And if they think the eight is still pretty great, they leave it around.
01:18:44
◼
►
Maybe they cut the price on it.
01:18:45
◼
►
They leave it around.
01:18:46
◼
►
They introduce these three new phones and then they deal with, uh, some more kind of
01:18:51
◼
►
diversity at the bottom of the line.
01:18:53
◼
►
Uh, maybe next spring.
01:18:54
◼
►
Well, another one that I had on my list here was, um, a home pod software update.
01:18:59
◼
►
I think that's gonna happen.
01:19:02
◼
►
I just don't think they're necessarily gonna mention it.
01:19:05
◼
►
Like, I feel like that it is very possible that some of the features that we think could
01:19:11
◼
►
come to the home pod would occur around now.
01:19:16
◼
►
Like things like multiple timers and some of the calendar stuff and personal requests,
01:19:21
◼
►
Like those things feel like they're going to happen.
01:19:23
◼
►
They could very well happen, but I don't think they're going to talk about it.
01:19:26
◼
►
It's a litmus test too for how Apple feels about the home pod.
01:19:29
◼
►
They got nothing at WWDC, right?
01:19:31
◼
►
That was one of the picks.
01:19:32
◼
►
I think there's a, a, uh, I'm talking a lot about the non-zero probability, but I think
01:19:37
◼
►
it's that like, is the difference between certain and possible and unlikely and not
01:19:41
◼
►
going to happen.
01:19:42
◼
►
I think it entirely depends on how people at Inside Apple feel about the home pod and
01:19:46
◼
►
whether they think that it's a bomb and they need to do a new one next year and regroup
01:19:49
◼
►
or whether they think that it's still got a lot of possibility.
01:19:54
◼
►
If I had to bet, I'd probably bet that they think it's got possibility and, and this is
01:19:57
◼
►
combining some wish casting in here, but if they announced some new home pod features
01:20:01
◼
►
and a, and a bundle of two, as we've talked about, into a stereo pair set with a more
01:20:06
◼
►
aggressive price for the holidays and they really are like, we want to sell a lot of
01:20:10
◼
►
home pods for the holidays, then this would be a great time to do that.
01:20:15
◼
►
Will they do that?
01:20:16
◼
►
I don't know.
01:20:17
◼
►
I think it would be smart if they did.
01:20:18
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I think that would be great if they said the home pod is way more capable already because
01:20:22
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we did software updates and there's more coming this fall and we're going to let you buy two
01:20:26
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because some, you know, you can hear Phil Schiller saying it, right?
01:20:29
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Like, and what the feedback we've gotten from our customers is that they love it when they
01:20:32
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put two of them together and you get the fill an even larger room and it's a great stereo
01:20:35
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sound and so we're going to make that easier for people.
01:20:38
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Like there are ways to sell that, that it's also like we need to move these.
01:20:40
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We're going to cut the price by if you buy two.
01:20:43
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So I think it's entirely possible that they'll do it, but I didn't pick it either, right?
01:20:47
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So it's like it seemed a little too risky for me.
01:20:49
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And then I have a couple that we can just lump up together, like a new smart keyboard
01:20:55
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and new smart connector for the iPad Pro.
01:20:58
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Yeah, I had those on my list.
01:20:59
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When I was picking my, like, what is my iPad one going to be?
01:21:02
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I figured that they're less likely than Face ID.
01:21:06
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Yeah, and I think these are all really good choices that if I had more confidence in the
01:21:12
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iPad being at the event, I think we would have broken this down and gone to this level
01:21:17
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►
Basically, if those 9 to 5 Mac images wouldn't have come out, I would have picked way more
01:21:21
◼
►
Well, the lack of super heavy iPad Pro rumors is out there, right?
01:21:28
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Like maybe one of those reasons is that it's not at the event.
01:21:31
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It's also true.
01:21:32
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I think this is something that I didn't pick, but I totally could have picked.
01:21:35
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But again, it's more specific than I needed to be, which is I think if the iPads are at
01:21:39
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this event, they're not going to ship the week after the event.
01:21:42
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They're going to ship like a month after the event, because I think they can get away with
01:21:45
◼
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saying with delaying iPad Pro purchases at the end of their life cycle and say the new
01:21:50
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iPads will ship in October or late October or something like that.
01:21:52
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I don't think they're going to ship the same time as the iPhones do anyway.
01:21:56
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So that may be a reason why the rumors are not quite as strong on them, because they're
01:22:00
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not imminent in the way that the iPhones are.
01:22:05
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►
I figured that another thing that I potentially had is a release date for the AirPower case
01:22:10
◼
►
for AirPods.
01:22:11
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►
Yeah, I almost picked that.
01:22:13
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►
When you picked AirPods, I almost went with that, because I feel like they need to make
01:22:16
◼
►
good on that, and that may be a part of the AirPower announcement, is that we're also going
01:22:20
◼
►
to be offering a case for the same day you'll be able to buy a case for your existing AirPods,
01:22:25
◼
►
whether they have new AirPods or not, because I feel like that's all rolled up together.
01:22:31
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►
They're not going to release that AirPower without releasing the AirPower case that they
01:22:35
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►
previously announced for the AirPods.
01:22:38
◼
►
And my last one, there will inevitably be an iOS 12 software demo, and Air Force One
01:22:43
◼
►
will be referenced somewhere in an on-screen image.
01:22:46
◼
►
Yeah, I put that one in the document as a wacky pick, because often there is a little
01:22:50
◼
►
Easter egg for something in those things, including Air Force One for Craig Federighi.
01:22:54
◼
►
That is a laugh line, more WWDC, but they often sneak into the--that would have been
01:23:00
◼
►
a fun Spinal Tap style pick at the end.
01:23:02
◼
►
So you know, something that is worth mentioning, I mean it's probably not even worth drilling
01:23:06
◼
►
down, we had probably somewhere between the range of 10 to 15 items in the Mac specifically
01:23:11
◼
►
that we could have picked that we just didn't.
01:23:13
◼
►
You know, like breaking down every single rumor that has happened, you know, so like
01:23:17
◼
►
new Mac Minis and trying to pontificate on what the MacBook might be and what it might
01:23:21
◼
►
have and what it might not have, that kind of thing.
01:23:25
◼
►
And I think we just both made it pretty clear that we just don't think that this is the
01:23:29
◼
►
Yeah, yeah, I think that's it.
01:23:33
◼
►
In the chat room they're trying to guess what my theoretical HomePod bundle would be, and
01:23:37
◼
►
there are a lot of guesses of 549, which is why I'm going to say that it would either
01:23:43
◼
►
be 599 or 649, because again, it's Apple.
01:23:48
◼
►
Whatever you think a really nice number would be, it's not that.
01:23:53
◼
►
599 might be a good bundle.
01:23:56
◼
►
Do you have any other kind of bring out your dead?
01:23:59
◼
►
So I, despite a rumor that said it's not going to happen, and this is the Wish casting part,
01:24:06
◼
►
I still really like the idea that that big iPhone supports the Apple Pencil and that
01:24:10
◼
►
there's a new Apple Pencil.
01:24:13
◼
►
And if we get a new iPad Pro, I would especially think we might get a new Apple Pencil.
01:24:17
◼
►
But somebody, Roger Crowe, I think, said, "Nope, they tried it, they couldn't get it,
01:24:21
◼
►
they didn't feel it was usable enough, so they're not going to do it."
01:24:24
◼
►
But like, if ever there was a time to do Apple Pencil support with a new Apple Pencil on
01:24:28
◼
►
a big iPhone, like all the software is there, I feel like it's now, but that gives me pause.
01:24:35
◼
►
Can I just ask you real quick, I'm not familiar with Roger Crowe.
01:24:40
◼
►
Do you mean Ming-Chi-Cwo?
01:24:41
◼
►
I keep saying Roger, it's Ming-Chi-Cwo.
01:24:43
◼
►
Who's Roger?
01:24:44
◼
►
Who's the analyst who's Roger?
01:24:45
◼
►
I don't know, Roger.
01:24:46
◼
►
I don't know who Roger is.
01:24:47
◼
►
Roger get in touch, Roger get in touch.
01:24:48
◼
►
Let me know who you are, Mr. Rogers maybe?
01:24:51
◼
►
I don't know.
01:24:52
◼
►
Ming-Chi-Cwo, who is super reliable, said, "No pencils."
01:24:59
◼
►
So that's a bummer, that makes me sad.
01:25:03
◼
►
That makes me sad.
01:25:04
◼
►
But I am going to believe Ming-Chi-Cwo on that one, but not that that phone is, that
01:25:13
◼
►
the iPhone X successor is going to cost $899.
01:25:16
◼
►
I choose not to believe that because I think that Ming-Chi-Cwo's sources are not in, I
01:25:23
◼
►
think Ming-Chi-Cwo's sources know what the cost of manufacturing is, but that doesn't
01:25:29
◼
►
mean that Apple's going to follow that pricing.
01:25:32
◼
►
What he's saying is that they could price it at $899, but will they?
01:25:36
◼
►
Maybe they'll price it at $999 anyway, right?
01:25:39
◼
►
That's more margin for Apple, they like that.
01:25:41
◼
►
So Apple Pencil Support was at the top of my list.
01:25:43
◼
►
I also thought about a bunch of other Apple Watch things.
01:25:46
◼
►
You had one in there that was a new type of health sensor.
01:25:50
◼
►
That's a classic new sensor on the Apple Watch.
01:25:52
◼
►
I think we've had that in the draft every year, but we didn't pick it.
01:25:56
◼
►
I'm not sure what it would be.
01:25:58
◼
►
New Apple Pencil, I mentioned, just in general in my iPad picks, New Apple Pencil Support
01:26:04
◼
►
for the Logitech Crayon or a broader release of the Logitech Crayon was another thing I
01:26:08
◼
►
thought because it's education only or release of an Apple branded device that uses the same
01:26:14
◼
►
technology, so like a new small pencil.
01:26:18
◼
►
The existence of the Logitech Crayon is a special design product that's only for education.
01:26:22
◼
►
It seems super weird to me and I keep thinking that there's more to that story and it's probably
01:26:26
◼
►
a new Apple Pencil that's smaller, but maybe now is not the time.
01:26:31
◼
►
I had given the rumors of that weird connector on the back of the iPad Pro, if we go down
01:26:37
◼
►
that path, I put in Apple Laptop Shell for iPad Pro because that was just my, again,
01:26:45
◼
►
wacky idea of like, well, maybe this is the year that you're like, you want your iPad
01:26:48
◼
►
to be a laptop?
01:26:49
◼
►
We got a whole new case design that will do it for you.
01:26:54
◼
►
Not that I think that will happen.
01:26:56
◼
►
I also had no new iPads on my list.
01:26:59
◼
►
Go the complete other direction, but I didn't go down there.
01:27:03
◼
►
And then we had a whole bunch of Mac stuff that I only plucked the sub-thousand laptop,
01:27:07
◼
►
but I had more about the MacBook getting updated, about the Air getting updated after all, despite
01:27:14
◼
►
all the rumors about the MacBook escape getting renamed and deprofied.
01:27:21
◼
►
A lot of choices, this may all come back if they do a second event, Myke.
01:27:26
◼
►
Port choices, does it have USB-A ports?
01:27:29
◼
►
Does it not have USB-A ports?
01:27:30
◼
►
Does it have a butterfly keyboard?
01:27:32
◼
►
Does it not have a butterfly keyboard?
01:27:34
◼
►
But if we don't believe it's going to exist, why would you get into the details of it?
01:27:38
◼
►
And then finally, Myke, the two picks that I left, because sometimes those are fun to
01:27:42
◼
►
pick, but we didn't get to them, Celebrity On Stage and Musical Guest Performs.
01:27:49
◼
►
They're both always very possible.
01:27:52
◼
►
We may get those, although they have so much product in the pipeline that I would be very
01:27:56
◼
►
frustrated if they don't announce iPads and Macs and they have a sit for a musical guest.
01:28:02
◼
►
But they do like to do that, so I wouldn't say it's impossible.
01:28:06
◼
►
It won't be you two, though, because Bono lost his voice.
01:28:08
◼
►
It won't be them.
01:28:09
◼
►
Good to know.
01:28:10
◼
►
All right, so that's the draft.
01:28:12
◼
►
So I'll mention for the last time, there is a scorecard in our show notes.
01:28:16
◼
►
You can score along with us.
01:28:18
◼
►
It's something fun.
01:28:19
◼
►
I always find it's a fun thing to just keep me occupied, especially during the long game
01:28:23
◼
►
demos to tick off all my scorecard points.
01:28:27
◼
►
There will be no new episode next Monday, of course.
01:28:30
◼
►
We're going to be recording and releasing on Wednesday after the Apple event.
01:28:35
◼
►
You can follow us on Twitter @_upgradefm to know when we'll be broadcasting live.
01:28:41
◼
►
We don't know what time that's going to be, but if you do want to tune in live, we'll
01:28:44
◼
►
tweet when we're doing that.
01:28:46
◼
►
But the episode will be up on Wednesday evening.
01:28:49
◼
►
There will be a new episode within a few hours, hopefully, of the event having concluded.
01:28:57
◼
►
I have to look at the products and then drive home.
01:29:00
◼
►
And then we need to record it and edit it, but it will be out.
01:29:03
◼
►
So you can look forward to that.
01:29:07
◼
►
You can also, as well, after the event, send in your hashtag #askupgradequestions so we
01:29:12
◼
►
can include as many as we can on the show next week.
01:29:15
◼
►
So if you have questions about the products, you want to know our specific thoughts on
01:29:20
◼
►
certain things, especially considering Jason will have touched whatever is new, you want
01:29:25
◼
►
to send in your hashtag #askupgradequestions.
01:29:28
◼
►
That's a great new slogan for our podcast, Jason will have touched whatever is new.
01:29:32
◼
►
So send in a hashtag #askupgradequestions to do that and we'd appreciate that.
01:29:37
◼
►
Jason, what is your coverage going to be like and where can people keep up with it?
01:29:40
◼
►
Well, you should go to SixColors.com.
01:29:43
◼
►
We have, we'll embed probably a Twitter embed in there.
01:29:46
◼
►
I'll tweet a little bit from Six Colors event, which is our sort of live event because I
01:29:52
◼
►
don't want to clog up the standard Six Colors Twitter account and maybe from my personal
01:29:56
◼
►
account too.
01:29:57
◼
►
I'm like, you know, I want to think about it a little bit.
01:30:01
◼
►
I don't want to do like super heavy coverage.
01:30:02
◼
►
It's going to be a live video stream.
01:30:05
◼
►
Some people complain that I spoil things because I announce them when they're happening and
01:30:08
◼
►
not when they're on the live stream.
01:30:09
◼
►
So I guess you can't follow along second to second.
01:30:12
◼
►
It won't matter anymore anyway, because nobody can follow in their third party clients second
01:30:17
◼
►
Yeah, that's true.
01:30:18
◼
►
That's true.
01:30:19
◼
►
That's very true.
01:30:20
◼
►
So I'll do I'll do some of that.
01:30:21
◼
►
But otherwise, I'm just going to sit there and take it in and think about it and do that
01:30:25
◼
►
sort of thing and so that I'm prepared to do our podcast and write some stories and
01:30:32
◼
►
all of that about it.
01:30:33
◼
►
So I'm yeah, I'm looking forward to it.
01:30:35
◼
►
It is, you know, will I bring my camera to take some pretty pictures?
01:30:39
◼
►
Maybe, maybe not.
01:30:40
◼
►
I don't know.
01:30:41
◼
►
We'll figure it out.
01:30:42
◼
►
But but yeah, sixcolors.com will have whatever I'm doing.
01:30:45
◼
►
We're both on Twitter.
01:30:47
◼
►
I M Y K E. Jason is @jsnell.
01:30:50
◼
►
Thanks again to Squarespace, Pingdom and Away.
01:30:53
◼
►
But most of all, thank you for listening to the 2018 iPhone event draft.
01:30:58
◼
►
We'll be back next week with our analysis, thoughts and opinions of what actually was
01:31:04
◼
►
announced as well as deciding who the winner was of this draft.
01:31:09
◼
►
Did I screw it up?
01:31:10
◼
►
Was I a genius?
01:31:11
◼
►
You'll find out next time.
01:31:12
◼
►
Until then, say goodbye Jason Snell.
01:31:14
◼
►
Bye bye everybody.
01:31:15
◼
►
See you next Wednesday.