00:00:08 ◼ ► From Relay FM, this is Upgrade episode 237. Today's show is brought to you by Luna Display,
00:00:16 ◼ ► Squarespace and Green Chef and oh boy do we have a big super special episode for you today. My name
00:00:23 ◼ ► is Myke Hurley and I am joined by Mr Jason Snell. Hello Jason Snell. Hey Myke Hurley, um
00:00:30 ◼ ► I think Apple has woken from its um post-Christmas slumber. It's out of the Apple is out of
00:00:38 ◼ ► hibernation. Jason we have a huge show today so my hashtag SnellTalk question comes from me and
00:00:45 ◼ ► it's to you. What is happening on today's episode? Uh lots of things are happening on today's episode
00:00:51 ◼ ► Myke. There's a draft that'll happen later. Because we have an event next week. Next week Monday I will
00:00:57 ◼ ► be there, Steve Jobs Theater, uh services, we're doing a draft and because it's a different
00:01:02 ◼ ► kind of event we have planned a different kind of draft haven't we? It's going to be the experimental
00:01:08 ◼ ► upgrade draft. But what do we have before that? Well I'm glad you asked. Before that we have
00:01:14 ◼ ► something fun. We have an interview. We do. Which is not the first time we've done interviews here
00:01:20 ◼ ► on the show. We did, I did those interviews um a while ago uh from the Masters of Automation event
00:01:26 ◼ ► and we've had a few guests and all that. This is this one's a little different. I got a chance to
00:01:31 ◼ ► sit down with Colleen Novielli who you may not have heard of but you probably will again in the future.
00:01:38 ◼ ► She is the iMac product manager and we have new iMacs to talk about because after a little bit
00:01:44 ◼ ► less than two years the iMacs have gotten refreshed and I got a chance to sit down with
00:01:49 ◼ ► Colleen who basically her job is to live, breathe, eat, drink iMac and talk a little bit about her
00:01:58 ◼ ► and her background coming to Apple and how that informs what she's doing with these new iMacs and
00:02:06 ◼ ► we talk we have some processor specs and stuff in there too. A good conversation with uh with
00:02:12 ◼ ► somebody a new voice honestly a new voice from Apple and I love that Apple is doing these podcast
00:02:17 ◼ ► interviews now and bringing some of their people out to be seen and heard. I think it's uh I
00:02:23 ◼ ► think it's good I think it's good to for everybody to have some perspective about Apple as a company
00:02:28 ◼ ► that's made up of lots of people who work really hard on these products and we can criticize them
00:02:33 ◼ ► and and we do but I think it is also really great to hear from the people who who this is their
00:02:40 ◼ ► career is caring about these products that get released and and Colleen definitely is one of
00:02:45 ◼ ► those people. Yeah this is really exciting for us of course and uh yeah we think that you're going
00:02:50 ◼ ► to love it too and of course that is also noting something you may not know dear Upgradient that
00:02:55 ◼ ► there not only was iPads yesterday there's new iMacs today because we have released this kind of
00:03:04 ◼ ► on an embargo from Apple so Jason has details and we're going to talk about those. Right so news
00:03:09 ◼ ► news breaking is yes there are new iMacs if you haven't heard that already let us break that news
00:03:16 ◼ ► new iMacs after a little less than two years with new processors and there's even some ninth
00:03:22 ◼ ► generation Intel processors in there which is kind of interesting and uh yeah so the the Apple's
00:03:29 ◼ ► refreshing a lot of product lines Myke this week even just a lot of refreshing going on but I can't
00:03:36 ◼ ► even believe this is a follow-up item that we're just like breezing past but uh it is WWDC announced
00:03:44 ◼ ► June 3rd to 7th in San Jose uh it is happening I guess we all knew it was gonna happen but that is
00:03:51 ◼ ► pretty much all we have to say about it today because we have many many more things to cover
00:03:56 ◼ ► and so I guess we should probably just jump straight into the interview Jason do you think
00:04:01 ◼ ► that sounds good yeah that sounds great here then dear listeners is that interview okay I'm here
00:04:08 ◼ ► with Colleen Novielli who is the iMac product manager you have new iMacs congratulations we do
00:04:14 ◼ ► and thank you very much we're very excited thank you for coming on the on the show I wanted to ask
00:04:20 ◼ ► so I don't know if we've met before and I don't know if people know you but you are the iMac
00:04:24 ◼ ► product manager which is a pretty big responsibility do you have a you have a Mac story have you how
00:04:37 ◼ ► I was working in Philadelphia and I was forced into using a PC as part of of my business and
00:04:45 ◼ ► I had always heard about iMacs, Macs in particular, Macbooks and I wanted something portable so I
00:04:54 ◼ ► decided that I was going to by myself save my money buy myself one of the white polycarbonate
00:04:59 ◼ ► Macbooks I thought it was super exciting and beautiful I actually bought it on craigslist
00:05:05 ◼ ► it was one of my first craigslist purchases ever I think craigslist is a pretty new phenomenon at
00:05:10 ◼ ► the time and so I met someone in a coffee shop and classic craigslist exactly and we exchanged
00:05:18 ◼ ► some cash and I found myself with one of the most beautiful purchases I had ever made in my life and
00:05:22 ◼ ► that was my first Macbook that's awesome I you know when I bought my iMac Pro I sold my 5k iMac
00:05:29 ◼ ► on craigslist and yes indeed we went to a Starbucks and did you oh I was gonna kid about
00:05:34 ◼ ► that you brought a Mac to a Starbucks with cash that's awesome nope it happens it happens and so
00:05:40 ◼ ► your you know your background you've been at Apple what five years almost five years how did you how
00:05:45 ◼ ► did you come to Apple I came to Apple because in my previous career I have worked in product
00:05:51 ◼ ► development research and development and a lot of product development functions and I decided I
00:05:57 ◼ ► wanted to go back and get my MBA so I got a master's in marketing specializing in topics like product
00:06:04 ◼ ► development and I decided that I wanted to work for the company that I thought had the best product
00:06:10 ◼ ► development in the world I saw Apple as the ultimate focusing on the customer and customer
00:06:16 ◼ ► experience and then turning that into the best products that exist beautiful in form and also
00:06:24 ◼ ► absolutely wonderful wonderfully designed Mac OS and Mac hardware and function and so I set my
00:06:32 ◼ ► sights on Apple and I was lucky enough to get an internship with the Mac team all right let's hear
00:06:36 ◼ ► it for that I started as an intern too yes that's the great way in it's a great way in yeah that's
00:06:41 ◼ ► really hard treat it as an interview and hopefully you get lucky that's right and then hopefully they
00:06:45 ◼ ► remember you and they're like I like that intern that's right hopefully they remember you is right
00:06:49 ◼ ► yes have lunch with as many people as possible so that they remember your name I didn't know we were
00:06:53 ◼ ► going to have intern advice but that's fine we may pivot here to advice for interns that's right
00:06:58 ◼ ► all right so you come to Apple yes and I don't know if you know this but the technology industry
00:07:03 ◼ ► has a reputation of being kind of a boys club not like it used to be but there are so there are a lot
00:07:10 ◼ ► of men on stage at events and the you know there's a perception of that and certainly when I you know
00:07:16 ◼ ► 20 years ago when I started doing this that was definitely the perception and here you are the
00:07:22 ◼ ► iMac product manager and not a member of the boys club that's true this is I mean I don't want to
00:07:28 ◼ ► make this something that that is a like a defining issue or something like that but clearly it's
00:07:33 ◼ ► something that you've had to think about about being a woman in a increasingly visible role in a
00:07:38 ◼ ► technology company that's very visible yes itself yes that's true so first of all Apple is a you
00:07:45 ◼ ► know a company that prides itself on having a lot of diversity and there are women at Apple who are
00:07:51 ◼ ► great strong leaders and coming to Apple I was able to pretty immediately find some awesome
00:07:57 ◼ ► women role models for me at Apple I think that a lot of times when you talk about women in tech
00:08:04 ◼ ► you talk about women needing to help other women come along in tech and so then then there'd be
00:08:09 ◼ ► more women to me being a woman in tech is all about finding role models and then being a role
00:08:15 ◼ ► model I think when you're younger and you're trying to figure out you know what what can I be
00:08:20 ◼ ► you look for people who are like you so a really good example I think is that now that a woman has
00:08:26 ◼ ► run for president of the United States I think more women or more girls if you were to walk into
00:08:31 ◼ ► a classroom tomorrow would raise their hand and say you know if you said do you think you can be
00:08:35 ◼ ► president they would say yeah I think I could be and eventually when a woman does become president
00:08:40 ◼ ► I think every girl would raise their hand and say you know I think I can be because when you see
00:08:44 ◼ ► someone doing something who's like you then you're more apt to say oh well well I could do that and
00:08:50 ◼ ► so I think for me I've always looked for women you know oh I can be like that woman not that I
00:08:57 ◼ ► couldn't be like a man too but I think there's something to to finding someone who's just like
00:09:01 ◼ ► you in a lot of ways and then I strive to be that for other women other girls who you know I want to
00:09:07 ◼ ► give them a role model to say I could do that I could be a product manager at Apple and then
00:09:12 ◼ ► more women come into the tech industry that way. I think that with my own kids I've definitely seen
00:09:17 ◼ ► that that you don't say anything they are so observant and I do think that there's at least
00:09:22 ◼ ► in some kids that reluctance where they're like am I allowed to do this am I in this space and
00:09:27 ◼ ► as adults you might think well of course yes exactly but if a kid doesn't feel like they
00:09:31 ◼ ► are represented then they may just internalize it's not for me it's not I'm not allowed to do
00:09:36 ◼ ► that I 100 agree with you yes. So um iMac obviously your life now your job now yes is all about the
00:09:44 ◼ ► iMac it is yeah so this is before your time a little bit but I get to do that now having done
00:09:49 ◼ ► this for this long I get to do this the iMac when it came out yes was um it was a big deal but it
00:09:55 ◼ ► was also a it was a consumer product it was a low-end product it was a product that was very
00:10:02 ◼ ► possible very popular with the masses but there were always those snooty Power Mac users who was
00:10:07 ◼ ► like you know it's it's for it's fine for some uses and over the years the iMac has really evolved
00:10:13 ◼ ► and changed in a lot of different ways it became I think the default Mac I was one of those people
00:10:19 ◼ ► who was like well I just buy a Power Mac I was like I don't I buy iMacs I switched to the iMac
00:10:24 ◼ ► a long time ago yeah now we live in an era where we have probably more than three quarters of the
00:10:30 ◼ ► Macs Apple cells are laptops totally um the we all have iPhones we all have iPads so obviously and
00:10:40 ◼ ► you and I were talking before we started we both were going to talk about this which is the role of
00:10:44 ◼ ► the iMac because the role of the iMac I guess is always shifting but it keeps shifting so what
00:10:50 ◼ ► you know what are the the ecological niches that the iMac fills today what's the role of an iMac in
00:10:56 ◼ ► 2019 I think that that is a great question one that I have spent a lot of time thinking about
00:11:02 ◼ ► myself and the teams at Apple you know you mentioned I wasn't at Apple when the iMac was
00:11:08 ◼ ► born lucky enough and this is a little known fact but my boss Tom Boger was actually the original
00:11:13 ◼ ► iMac product manager and so it's amazing that I get to learn from him some of the things that were
00:11:19 ◼ ► important from the original iMac and the iMac throughout its life the iMac has evolved quite
00:11:26 ◼ ► drastically since its inception as this approachable computer to get everyone onto the internet
00:11:31 ◼ ► throughout its life there were several notable points that I'll point to one thing that happened
00:11:38 ◼ ► was the 16 by 9 aspect ratio when it took on this aspect ratio it now became the source of content
00:11:46 ◼ ► both creation and consumption for a lot of pros and then I think along the way it also took on
00:11:52 ◼ ► the retina 4k and 5k retina displays which are incredible they're incredible for consumers but
00:11:58 ◼ ► they're also incredible for pros who are relying on the 4k 5k resolution 218 pixels per inch what
00:12:06 ◼ ► we call retina quality to really do their work to see that color and to see that detail that was
00:12:11 ◼ ► 2014 that was a big step forward yes exactly for the iMac exactly retina versions of it and so in
00:12:17 ◼ ► this evolution I think it has evolved into a product that really spans the widest breadth
00:12:23 ◼ ► of consumer to pro in the Mac lineup you have very very entry-level consumers you have people who are
00:12:30 ◼ ► very new to Mac and then at the other end of the spectrum you have some serious pros using this
00:12:34 ◼ ► every day as their lifeblood and this is you know what they rely on day in and day out to get their
00:12:38 ◼ ► work done right that base model which hasn't changed we should say that base model still
00:12:43 ◼ ► is the one that was there before but that is that model exists to point to people who are
00:12:49 ◼ ► who don't need a lot in terms of of the highest of high tech but they want to have that computer that
00:12:56 ◼ ► they can afford to have that computer that's got it all in one they don't have to hook up a monitor
00:13:01 ◼ ► or something like that it's just that and and then it goes up from there to almost now with these new
00:13:05 ◼ ► models almost at iMac pro territory so it's covering a lot of ground it is covering a lot
00:13:11 ◼ ► of ground yes it's a product that really spans many many customer use cases and the way within
00:13:18 ◼ ► both of those product categories so consumer and pro the customers are using the product has also
00:13:23 ◼ ► evolved quite significantly as when the first iMac was introduced it was really your central computing
00:13:29 ◼ ► unit your central desktop unit now a lot of people as you mentioned are doing their compute
00:13:34 ◼ ► in a mobile space right they're having they have iPhones and they have iPads sometimes they have
00:13:38 ◼ ► both they have Mac books that they want to take with them in a portable fashion and then they
00:13:44 ◼ ► have iMac which has become in a lot of ways to some people a complementary or ecosystem product
00:13:49 ◼ ► that they're using alongside of those other devices so the the tables have turned a little
00:13:53 ◼ ► bit where it used to be sort of like the home computer was the center and I think the digital
00:13:59 ◼ ► hub Steve Jobs unveiled was part of that like and then there was that moment where I said oh it's
00:14:03 ◼ ► actually everywhere the iMac is kind of like that too where when when you're talking about in a home
00:14:09 ◼ ► now what we think of is this is the device that we park somewhere in the home and that everybody can
00:14:14 ◼ ► use when they need a bigger screen or more power or just a different context it's not the only
00:14:21 ◼ ► place to go now it's a place for everyone to go when they need it yes that is absolutely correct
00:14:27 ◼ ► and I'll talk just a little bit about the different ways that people are using it in the home
00:14:31 ◼ ► so I think that everyone is familiar with the home office set up where you have your iMac and you're
00:14:36 ◼ ► using your iMac either to run your business from your home or really that kind of central
00:14:40 ◼ ► productivity device for your family you're probably doing Safari you're looking for news
00:14:46 ◼ ► you're looking and checking your email at the same time you're looking at your family calendar
00:14:50 ◼ ► and you're multitasking between a lot of consumer productivity applications and then it has evolved
00:14:57 ◼ ► in this way that I think is really beautiful for the family and that is as a shared desktop space
00:15:04 ◼ ► and sometimes that space is outside of a home office for example in more of a family room where
00:15:08 ◼ ► it can be more of a communal kind of more fluid type of product used in conjunction with your
00:15:13 ◼ ► other devices. You sit your kid down at the computer do their homework but then in another
00:15:18 ◼ ► context the parents are using it for something and then in a different context maybe you're playing a
00:15:23 ◼ ► movie on the on the big screen especially on the 27 inch model and it's a like you said ecosystem
00:15:29 ◼ ► earlier I think that's really interesting that it's part of your larger story instead of being
00:15:36 ◼ ► just the story it's just part of a bigger story. That's absolutely right one thing that's really
00:15:41 ◼ ► benefiting this this types of these types of customer scenarios is continuity and so continuity
00:15:47 ◼ ► is an amazingly seamless way to move whatever you're doing from your iOS device to your Mac
00:15:53 ◼ ► and vice versa and so I'll just give you a couple examples of how that would be used in a home as a
00:15:58 ◼ ► shared desktop. So picture your family and you're all sitting around in your living room and one or
00:16:04 ◼ ► more family members may be on their iOS device so they have their iPhone or they have their iPad
00:16:09 ◼ ► and maybe someone gets a text message from a friend and it has a link to a website and so they
00:16:14 ◼ ► pull it up on their phone and it's great to use websites on the big beautiful phones of our iPhones
00:16:20 ◼ ► and iPads but sometimes it would be nice to walk up to a 27 inch iMac and use continuity to pull up
00:16:26 ◼ ► that same website and look at it full screen. Look I love my iPad Pro but I definitely have those
00:16:32 ◼ ► moments where I say I'm just gonna go to the iPad the iMac now absolutely I just it's the right
00:16:38 ◼ ► because it's the right context and if I want to use continuity stuff it will actually my doc will
00:16:43 ◼ ► pop up and say here exactly that's what you were looking for right and so in that sense it's really
00:16:47 ◼ ► a bigger more it's very beautiful display that you're using and you're able to continue all of
00:16:54 ◼ ► the things that you're doing on your other devices but it also has the processing power of a desktop
00:16:59 ◼ ► computer and so you're able to do basic things like pull up Safari and messages but then also
00:17:04 ◼ ► when you do want to do productivity or even pro tasks you can use that shared desktop in that space
00:17:08 ◼ ► as well. All right so we talked about kind of a consumer and family concept and then you mentioned
00:17:14 ◼ ► pro there that is the other part of the story with these iMacs it's been the story and now it's even
00:17:19 ◼ ► more so that at the top end there's this I cannot tell you how many people I know personally who
00:17:27 ◼ ► have said I can't decide between the high-end iMac or the iMac Pro because there is this there's a gap
00:17:34 ◼ ► there and there's sort of this question of like do I want the specced up iMac or the base model
00:17:40 ◼ ► iMac Pro and I feel like with the with the changes that you're making with these 2019 versions of the
00:17:46 ◼ ► iMac that it may be a little bit clearer because some of that gap can go away and so you can it's
00:17:53 ◼ ► maybe a little bit more easier to pick your spot in the iMac line now? Yeah I think that the way
00:17:57 ◼ ► that you're thinking about it is exactly right we do think of iMac as a family both iMac and iMac Pro
00:18:03 ◼ ► and we think that it suits an entire range of customers from your base level consumers like
00:18:07 ◼ ► I said before all the way up to your serious pro with an iMac and then iMac Pro takes it to a new
00:18:12 ◼ ► level for workstation class performance with the new updates now you're able to go all the way up
00:18:18 ◼ ► to an eight core processor with iMac 27 inch iMac and you're also able to configure all the way up
00:18:23 ◼ ► to a radium pro Vega graphics option with 48 compute units and we do think that that will
00:18:32 ◼ ► serve the needs of many pro customers who want to use the 27 inch iMac and want to configure up to
00:18:38 ◼ ► an eight core processor and up to radium pro graphics Vega graphics but we then have iMac Pro
00:18:46 ◼ ► and iMac Pro starts with the Xeon processor at eight cores it starts with 32 gigs of memory it
00:18:52 ◼ ► starts with a one terabyte SSD you have your four Thunderbolt ports and you have 10 gigabit ethernet
00:18:59 ◼ ► and so we think that there's a distinction there for the customers who want to kind of start at
00:19:03 ◼ ► that level configure a workstation class workhorse performance iMac and configure up from there
00:19:10 ◼ ► right so it makes it makes sense that there are people who might have chosen the base model iMac
00:19:15 ◼ ► Pro and you know I think people go through this have gone through this in the last year
00:19:20 ◼ ► but now there's a little more space for them to pick their their spot and and not necessarily need
00:19:27 ◼ ► to go to the iMac Pro if they don't need to because there's a lot of fundamental power that can get
00:19:31 ◼ ► built into those higher end configured order versions of the of the 27 inch the 5k iMac yes
00:19:37 ◼ ► I think that there's an iMac now that will fit that whole spectrum of pro needs well we should talk
00:19:42 ◼ ► about computer things yes I suppose since we're talking about this the previous iMacs yes were from
00:19:50 ◼ ► 2017 I believe yes that's right June of 2017 all right so it's been not quite two years yep and
00:19:57 ◼ ► one of the things that struck me about the new specs yes in these models is that those were
00:20:02 ◼ ► sixth generation Intel is that right those were seventh generation generation yes the new ones
00:20:09 ◼ ► yes are eighth and in some cases ninth generation that is correct depending on what you buy you may
00:20:16 ◼ ► actually leapfrog a generation that's true in these in these systems so tell me um tell me
00:20:22 ◼ ► about the the ninth generation Intel you've got these cores I should I I'm getting very excited
00:20:28 ◼ ► about cores here we should step back yes okay every 5k iMac has at least six cores that's correct
00:20:34 ◼ ► so that's very exciting that's a good line it's a great start and then if you say well that's not
00:20:38 ◼ ► enough you have an eight core i9 option that's absolutely correct and that's the ninth generation
00:20:45 ◼ ► yes well yes so I'll clarify a bit so on the 27 inch iMac we are going to have across the
00:20:52 ◼ ► three base configurations that are available and will be available today we have two eighth
00:20:58 ◼ ► generation six core parts on two of the configurations and then on the highest standard
00:21:02 ◼ ► configuration we move to ninth generation ninth generation is also our eight core CTO or configure
00:21:09 ◼ ► to order part as well and that's the i9 part and Intel just recently in the fall announced their
00:21:16 ◼ ► ninth generation of processors and so we are using the two processor parts that were available and
00:21:23 ◼ ► were a right fit for the iMac family at the time and then the remaining configurations have the
00:21:29 ◼ ► latest eighth generation processors right which is still an improvement some upgrade six cores
00:21:34 ◼ ► across the line for the 27 inch iMac awesome performance over the iMacs that were current
00:21:39 ◼ ► as of yesterday correct but you did you did take these two so it's in the good better best of the
00:21:44 ◼ ► 5k the best is going to be that ninth generation processor yes ninth generation six core yeah and
00:21:51 ◼ ► then you can configure that i9 if you want the bestest of the best above that that's absolutely
00:21:56 ◼ ► correct that's pretty cool now on the on the 4k version yes what are you doing there on the 4k
00:22:02 ◼ ► version so again we have the 1099 configuration that is not being updated tomorrow the updates
00:22:08 ◼ ► are today the updates will be for the 1299 configuration and above so our retina 4k models
00:22:15 ◼ ► the 1299 has a quad core processor today it will continue to have a quad core eighth generation
00:22:20 ◼ ► processor and then the 1499 base configuration will have a six core eighth generation processor
00:22:27 ◼ ► and the configure to order option is also an eighth generation six core i7 so now with hyper
00:22:33 ◼ ► threading processor so i like this because one of the things that always struck me um because i do
00:22:38 ◼ ► work at an iMac yes every day yes is that is a big screen in my face and i've come to like it i've
00:22:44 ◼ ► come to use it but sometimes i think do i need 27 inches and the answer is well no maybe i don't
00:22:51 ◼ ► but i i need the power and in the end i bought an iMac pro so of course that was my decision but
00:22:57 ◼ ► one of the things that i like in seeing what happened to the 21.5 inch yep is it's it's got
00:23:05 ◼ ► more power it's got more capability it is not you know you you can you can configure it up to
00:23:11 ◼ ► something that is pretty dramatic in including a vega uh gpu that's right yes um so we don't like
00:23:18 ◼ ► to say that the 21.5 inches for consumers and the 27 inches for pros um surely many pros use the 27
00:23:25 ◼ ► inch configurations because they want the biggest uh most beautiful um largest profile to work and
00:23:32 ◼ ► do all of all of their professional editing um but the 21.5 inch iMac also has a lot of pro customers
00:23:39 ◼ ► if you think about it there are many situations where there are space constraints both here in
00:23:43 ◼ ► the us but also internationally a lot of times you don't have space constraints in the home or in the
00:23:48 ◼ ► business and so we want to provide those customers the opportunity to take advantage of the new
00:23:52 ◼ ► processing power and graphics power too i want to talk storage with you okay and this is so okay so
00:23:58 ◼ ► the iMac pro got this redesign where it's SSD only and the Mac mini got a redesign where it's SSD
00:24:08 ◼ ► only just the flash storage using that space in both models actually for ventilation that's right
00:24:13 ◼ ► that hasn't happened on the iMac at least yet so you still have sort of the spinning disk option
00:24:22 ◼ ► and the fusion drive option and then the SSD option is that philosophy about making sure
00:24:30 ◼ ► you can balance price with with performance because spinning disks i don't you know they're
00:24:36 ◼ ► not great they're slow um they're not reliable SSDs are so great but i look at the prices of
00:24:44 ◼ ► these iMacs and i think well if you kick out spinning disks they're all going to get way
00:24:48 ◼ ► more expensive is that really the the story here about why the iMac needs to have that cover that
00:24:53 ◼ ► spectrum uh yeah i think um you know i'll think about it just just a little bit differently um
00:24:58 ◼ ► similar to similarly to what you were just saying um when you think about where you really need
00:25:04 ◼ ► all flash storage um you really need it in a notebook right you want to keep your notebooks
00:25:08 ◼ ► as thin as light as possible um spinning drive technology is probably not something um in 2019
00:25:13 ◼ ► that you want to be carting around with you from a mobile perspective and you know from an iMac
00:25:18 ◼ ► pro perspective here we're talking about serious pros who are running through terabytes of data
00:25:23 ◼ ► in their daily workflow and for them having all flash stories storage is super important
00:25:28 ◼ ► when you think about the iMac line we want to provide a range of customer of storage for
00:25:33 ◼ ► customers at all different kinds of price points that are affordable to customers and you can pick
00:25:38 ◼ ► based on what your workflow is and what you need so the great thing about our fusion drive technology
00:25:43 ◼ ► is it partners a super fast SSD which for most customers will keep all the applications and
00:25:49 ◼ ► things they do on a regular basis basis there and have that be super snappy performance for them
00:25:54 ◼ ► and it also gives them the capacity of an of a hard drive which um and for some SSD you know
00:26:01 ◼ ► technologies is not necessarily the the most affordable option and so fusion drive is giving
00:26:06 ◼ ► you the best of both worlds it's giving you the SSD and it's also allowing you across the iMac
00:26:11 ◼ ► line to have a terabyte or more of storage and up on the 27 inch line we actually give a two terabyte
00:26:16 ◼ ► fusion drive as a standard configuration for some of those pros so yeah and I I'm definitely not
00:26:23 ◼ ► trying to get you to say well yes this is uh this is our decision I just think it's obvious this is
00:26:28 ◼ ► the way Apple's going with all the other products and the iMac can't quite get there yet I would
00:26:32 ◼ ► imagine that related to that is the fact that you've updated all these models and they all keep
00:26:37 ◼ ► their price points they're not they're they didn't get a price increase or anything like that the
00:26:42 ◼ ► slots the old slots for the prices of good better and best are the same right they are so that's I
00:26:55 ◼ ► on a terabyte flash drive but that I I know what those costs are it's going to make it a much more
00:27:00 ◼ ► expensive product and and so that's why we have fusion drive I suppose um I love that we were able
00:27:05 ◼ ► to provide processors with six cores and give really awesome performance up performance updates
00:27:11 ◼ ► at the same price points across the line and then from a storage perspective we really love the fact
00:27:17 ◼ ► that we're able to give such a variety of storage for the really really broad range of customers we
00:27:21 ◼ ► talked about at the beginning and then they can choose which right for them so what is the most
00:27:28 ◼ ► interesting thing about these new iMacs that we haven't talked about what what what have we not
00:27:33 ◼ ► we've talked about chips a lot we've talked about where they live in the in the family is there
00:27:38 ◼ ► something else that that you think people should know about these that we haven't talked about yes
00:27:43 ◼ ► I think one of the most interesting things is the way that iMacs are a critical part of
00:27:51 ◼ ► the design of homes but also businesses large and small throughout the world and the anecdote
00:27:59 ◼ ► I'll say there is I like to travel a lot I travel a lot for work and also like to travel in my free
00:28:05 ◼ ► time as a hobby and it's probably because I'm the iMac product manager but I notice iMacs everywhere
00:28:12 ◼ ► and so within the last year or two I have been to Vietnam and Singapore and Hong Kong I've been to
00:28:20 ◼ ► New Zealand I've been to many places in Europe and wherever I go there are iMacs in storefronts in
00:28:26 ◼ ► businesses everywhere they're in salons and they're in real estate agencies and they're in fitness
00:28:32 ◼ ► studios they're in hotels I saw a few in an airport a few months ago and it really speaks
00:28:39 ◼ ► to the way that customers are proud of putting iMac in their space if you think about a small
00:28:45 ◼ ► business owner who has spent months designing their new space they've designed the flooring
00:28:49 ◼ ► and they've designed the wallpaper or paint and the artwork and the furniture and then it gets
00:28:54 ◼ ► down to picking a desktop that they want at their check-in. A big plastic box a lot of cables that'll
00:29:01 ◼ ► look great. No that doesn't fit in with the whole design aesthetic right and so they want something
00:29:05 ◼ ► they can be really proud of and also helps to elevate that design and you are seeing that
00:29:10 ◼ ► everywhere so it's not just in the home it's for businesses of all sizes and I just I really love
00:29:15 ◼ ► the fact that all customers that use iMac love them and are so proud of them to display them
00:29:20 ◼ ► like that. So how do you find interesting ways that people use iMacs because you've obviously
00:29:26 ◼ ► talked about it here a lot different places we said it's not you know it's always changing what
00:29:32 ◼ ► it's for and it's got these niches that it's in now where do you get your other than traveling
00:29:38 ◼ ► and seeing them everywhere do you are you are you on like social media looking at people who were
00:29:43 ◼ ► saying check out my iMac and things like that? I am I am I absolutely am I think someone fed you
00:29:47 ◼ ► that question because everyone I work with at Apple knows me as going out to social media all
00:29:52 ◼ ► the time and looking at my product and seeing what it's doing and then coming back and and those are
00:29:56 ◼ ► the real uses of your product right? That's absolutely right so you know I think historically
00:30:00 ◼ ► research of a product has been clearly going into the store and trying to see what customers are
00:30:05 ◼ ► asking for there's quantitative and qualitative research that research companies do trying to ask
00:30:09 ◼ ► customers how they're using it I think today a really real way to get feedback right away is just
00:30:14 ◼ ► to go to social media so I do this all the time for iMac I go to Instagram or Twitter I go to
00:30:21 ◼ ► Facebook and I type in hashtag iMac and I usually only pull posts from the last 48 hours between you
00:30:27 ◼ ► know when I'm looking 48 hours since and at any given time posts come up from all over the world
00:30:35 ◼ ► so Instagram for example there was one day where I pulled posts this was about six months ago before
00:30:41 ◼ ► I was I was doing an internal presentation on the iMac and I pulled posts down from New Zealand,
00:30:47 ◼ ► Australia, Vietnam, Moscow, two places in Europe and the United States that was all within 48 hours
00:30:55 ◼ ► and I took the text that was said on the Instagram post and I translated it because I don't speak all
00:31:01 ◼ ► of those languages and they were all saying the same thing in a sense they were saying hey look
00:31:08 ◼ ► at my newly designed office hey look at my newly designed family room look I just bought an iMac
00:31:14 ◼ ► hey friends look at me in the store making this purchase of an iMac that I'm so proud of
00:31:18 ◼ ► there were a couple of parents with their kids next to the iMac you know hugging the iMac box
00:31:24 ◼ ► and I'm so proud to get my iMac and to me it's a really special thing I think if you think in
00:31:32 ◼ ► generalities how many people are posting about a desktop and how proud that makes them and how
00:31:37 ◼ ► it elevates their space I think the iMac is very unique in that sense and it makes me very proud
00:31:42 ◼ ► about how much customers love them. Do you pass that on? Is that actionable intel in terms of
00:31:49 ◼ ► where you go next with the iMac seeing how people are using your product is that the most important
00:32:02 ◼ ► the customer and their needs and what they're doing is one of the most important things
00:32:06 ◼ ► I think product development goes beyond that and I think you know Steve certainly had this vision
00:32:11 ◼ ► you don't ask customers what they want you listen to their intrinsic needs what are they saying that
00:32:16 ◼ ► they want but what are they not saying that they want what is it they really want to do maybe
00:32:21 ◼ ► things that they don't know that they want to do yet but you kind of undercover that intrinsic need
00:32:28 ◼ ► So I guess totally understand that that that it's the faster horse thing right like people
00:32:34 ◼ ► didn't say they wanted a car they said they wanted a faster horse yes and so you have to see what
00:32:37 ◼ ► their needs are. Surely you see some of these things and you're surprised like wow that is not
00:32:43 ◼ ► like I would imagine because people are very clever and they you you make a product and say well here
00:32:48 ◼ ► is our product and we think it'll be used this way yeah and I would imagine every now and then you
00:32:52 ◼ ► say to yourself oh I had no idea that people were using that product that way. Yeah like when you
00:32:57 ◼ ► see a woman picture of a woman using one on a train that's a couple in coffee shops those are
00:33:02 ◼ ► the ones that are technically it's an all-in-one it's kind of portable yeah the 27-inch please but
00:33:10 ◼ ► that's that's right to me I think one of the more interesting uses now that is popping up is with
00:33:18 ◼ ► kids so we all know that students are learning to use iPads and Macs at a very young age they're
00:33:26 ◼ ► using them in school they're using them as part of their classroom assignments and then they're using
00:33:31 ◼ ► them for their homework assignments and so a lot of kids are coming home and they want to continue
00:33:35 ◼ ► to use iOS and Mac OS devices because it's what they're used to from school and so they're using
00:33:40 ◼ ► IMAX to do homework and in a shared family space the mom and dad can review their homework monitor
00:33:46 ◼ ► their homework it's very easy for them to use and then further to that kids are starting to use pro
00:33:52 ◼ ► applications today they're starting to code and to use applications that go along with coding like
00:33:57 ◼ ► Xcode they're learning the Swift language and they're using through that everyone can code
00:34:02 ◼ ► curriculum so you got your Swift playgrounds on your iPad and you come home and you're like hmm
00:34:06 ◼ ► maybe I can build an app now it is I mean that's absolutely right kids are coding and they're using
00:34:11 ◼ ► Xcode on the Mac and for IMAX in particular it's a big beautiful screen that they can use to do not
00:34:17 ◼ ► only their keynote and pages homework that they have to complete but then they can use Xcode and
00:34:22 ◼ ► they can build an app and I think that's awesome. So I'm not going to ask you the question that
00:34:28 ◼ ► everybody wants me to ask you which is which is you know about the future because the future is
00:34:33 ◼ ► known to nobody especially Apple people speaking publicly but I hope that that there you know will
00:34:41 ◼ ► be more iMac and iMac Pro news in the future but this has been a lot of fun I know that a lot of
00:34:49 ◼ ► people out there have been anxiously awaiting you know how it works everybody's excited the new iMac
00:34:58 ◼ ► yes and here it is and here it is so I'm glad that it's finally here yes and it looks great and I
00:35:04 ◼ ► want to thank you for being on the podcast too because I know this is a new thing for you.
00:35:08 ◼ ► I want to thank you for having me this has been wonderful. It's been great to talk about this
00:35:12 ◼ ► stuff and I'm just going to say it again Colleen Novielli is the iMac product manager thank you so
00:35:18 ◼ ► much for being here absolutely thank you so much Jason. This episode of Upgrade is brought to you
00:35:22 ◼ ► by Green Chef. Green Chef is a meal delivery service that includes everything that you're
00:35:27 ◼ ► going to need to cook delicious gourmet meals that you can feel good about because Green Chef
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00:36:13 ◼ ► Anyone can be a cook with Green Chef's help including Jason Snell. Hi Jason Snell what have
00:36:18 ◼ ► you been cooking with Green Chef? Uh so my Green Chef stuff I mean we got the vegetarian box which
00:36:24 ◼ ► is interesting they have menus for all sorts of different diet types and although I'm not a
00:36:30 ◼ ► vegetarian we have various food issues in our house that made that the best choice for us and
00:36:35 ◼ ► we got some Japanese vegetable fritters which were let me tell you one great way to to do vegetables
00:36:45 ◼ ► is to put some like uh bready stuff on them and fry them. That is the Jason Snell approved vegetable
00:36:52 ◼ ► method. Just fry it vegetables well roasting is the right way to do it but if you want to have a
00:36:56 ◼ ► special treat those are really good and we also had actually a variation on something that we
00:37:00 ◼ ► we make ourselves which is a sweet potato enchilada which is really nice that we do a sweet
00:37:05 ◼ ► potato quesadilla and sweet potato as a filling in Mexican stuff is actually pretty great and that had
00:37:11 ◼ ► you know corn and um Monterey Jack cheese and that was really good too so yeah it's all good stuff. I
00:37:16 ◼ ► want to make that so I'm gonna be stealing those recipes. For $50 off your first box of Green Chef
00:37:24 ◼ ► go to greenchef.us/upgrade that is greenchef.us/upgrade for $50 off your first box of Green Chef.
00:37:32 ◼ ► Our thanks to Green Chef for their support of this show and Relay FM. Well Myke there is our
00:37:38 ◼ ► there's our first surely the first of many um interviews with uh with uh somebody who works at
00:37:44 ◼ ► Apple on the products that we talk about all the time. Yeah I'm really excited about this I I think
00:37:49 ◼ ► you know there are there must be so many wonderful people at Apple like Colleen who know what they're
00:37:56 ◼ ► talking about and have things to say and and I really do hope that this is the start of them
00:38:02 ◼ ► doing more and more of this like we have people that want to know about this stuff. Yeah I think
00:38:08 ◼ ► it benefits them because it's so easy Apple's so huge it's so easy to think of them as this model
00:38:13 ◼ ► monolithic entity and in fact you know it is it's just people who care about their jobs yeah and uh
00:38:19 ◼ ► care about the products they make and use the products I the truth is I have never met more
00:38:24 ◼ ► committed rabid fans of the Mac than people I know at Apple. Oh I bet. That is yeah yeah yeah
00:38:32 ◼ ► that's like nobody cares more about the Mac than the people that work on it right like that just
00:38:37 ◼ ► makes sense. Yeah and that's the funny thing is that the world tends to focus on the iPhone
00:38:41 ◼ ► and the iPad and maybe the Apple watch and all of that but the fact is the iMac is a big deal
00:38:50 ◼ ► like it's it's easy to lose uh kind of like lose the plot about like the scale of Apple it's so
00:38:55 ◼ ► it's such a huge company but you know even with desktop only being a fraction of the Mac market
00:39:02 ◼ ► the iMac is you know it's probably like billions of dollars of business for Apple to do the iMac
00:39:09 ◼ ► it is it is again it's like in those analyst calls where they say this is the size of a fortune 200
00:39:14 ◼ ► company this is the size of it's like they say that because we've all lost complete scale about
00:39:19 ◼ ► how Apple operates and the iMac like we think of it it's like oh it's a Mac it's a desktop Mac it's
00:39:24 ◼ ► like no it's super important as Colleen was saying it fills all of these different ecological niches
00:39:30 ◼ ► which I think is the if you think about the history of the iMac it has changed so much from
00:39:36 ◼ ► version to version not just physically but like who uses it the definition of what it is it
00:39:40 ◼ ► continues to shift but it's undeniably an important product and it is very nice that um at least uh
00:39:47 ◼ ► for occasionally it gets its moment in the sun to shine a little bit well all right let me I want
00:39:52 ◼ ► to ask you actually I want to see what you think about this who is the iMac for today I've been
00:40:01 ◼ ► trying to kind of think about like looking at the current Mac lineup you've got the iMac Pro right
00:40:07 ◼ ► at the very top end which is not even going to be at the very top end by the end of this year right
00:40:13 ◼ ► because the Mac Pro is going to fill that space so then that's going to bring the iMac you know
00:40:18 ◼ ► whatever they do with the iMac Pro we assume it will stay around I mean I reckon it'll stay around
00:40:22 ◼ ► because that was the product Apple actually wanted to make right and they were kind of persuaded into
00:40:29 ◼ ► all force depending on how you look at it into making the Mac Pro so the iMac Pro I reckon is
00:40:34 ◼ ► going to stick around and maybe they will adjust the pricing on it we'll see and then you have all
00:40:40 ◼ ► of the laptop line which is the most popular of the Mac line in general anyway that's what most
00:40:45 ◼ ► people buy then you have the Mac Mini which is kind of really I feel like between the Mac Mini
00:40:51 ◼ ► and the iMac Pro that space has been squeezed and I'm not sure who the iMac is for today so
00:41:00 ◼ ► what do you think? Well I mean Colleen delineated in our interview and also like outside the
00:41:07 ◼ ► interview there were lots of examples that that she gave to me about different scenarios right
00:41:13 ◼ ► it's all about like businesses not just in the back office but in the front office she mentioned
00:41:19 ◼ ► you know the last thing you want to do is put a an ugly computer in the middle of your newly
00:41:23 ◼ ► redesigned office so you you put an iMac there because it's pretty so it's got it's got that and
00:41:28 ◼ ► it's got the the shared home Mac she talked about and kids using it and I think that's a scenario
00:41:34 ◼ ► that they see obviously she is scouring social media looking for uses of the iMac including odd
00:41:42 ◼ ► oddball uses of the iMac when it's riding on a train somewhere and then the other thing we talked
00:41:46 ◼ ► about and it's funny because I was going to ask her and she brought it up too which is the gap the
00:41:50 ◼ ► iMac Pro gap and how these new models at the high end it actually it's in a strange way I think it
00:41:58 ◼ ► maybe is freeing for the iMac Pro because it's a lot if what you want is a certain level of
00:42:05 ◼ ► performance you can get there without going to the iMac Pro with some of the details of the these new
00:42:09 ◼ ► processors now you don't get the cooling system of the iMac Pro but you can build a pretty dramatically
00:42:16 ◼ ► powerful Pro product now on the on the 27 inch iMac and the fact that the 21 and a half inch iMac
00:42:24 ◼ ► now has a six core bill to order like this is this is good like they are they are this is it's
00:42:33 ◼ ► I think the way I would put it is it's the flexibility Mac in some ways now it comes with
00:42:37 ◼ ► the monitor like the Mac Mini is super flexible but the iMac is kind of in a similar boat the the
00:42:43 ◼ ► role of a desktop system these days is to be versatile and fill a lot of little niches because
00:42:49 ◼ ► we don't live in an era where everybody has to have their own desktop computer that we don't
00:42:54 ◼ ► that's that's a different thing I think it's really telling what she said she used the word
00:42:58 ◼ ► ecosystem and if you didn't catch that like that's a person who's in charge of the iMac saying the
00:43:05 ◼ ► iMac fills a role in a larger ecosystem it used to be like the computer but now it's part of a
00:43:13 ◼ ► larger picture it's it's a device you use in certain contexts and I think that's really
00:43:18 ◼ ► interesting are you surprised they didn't do anything to the iMac Pro along with these iMac
00:43:25 ◼ ► bumps like you know considering how close now in in processor and in graphics the iMac is at the
00:43:31 ◼ ► top end is getting to the iMac Pro to be fair to the bottom end of the iMac i should say yeah to
00:43:36 ◼ ► the bottom I think that's part of the thing here is that it when I say it frees the iMac Pro it's
00:43:41 ◼ ► like because the iMac Pro starts at 5 000 but it goes you know way higher than that I feel like
00:43:46 ◼ ► they you know Apple has shown in the last few years that they don't want to turn over every
00:43:51 ◼ ► product every time right like all at once like the Macs get turned over in in pieces and I would
00:43:57 ◼ ► imagine there will be a Mac an iMac Pro update at some point maybe it will even come along with
00:44:02 ◼ ► the Mac Pro maybe not it probably has something to do with whenever Intel Xeon processor generation
00:44:09 ◼ ► they're waiting for but I do think they will do it because like you said it's kind of the original
00:44:15 ◼ ► vision of the future of the Mac and as an iMac Pro user and I know Steven feels this way too like
00:44:23 ◼ ► it has some very specific advantages the cooling thing is a huge thing touch on that a little bit
00:44:27 ◼ ► more actually because that's important when you're thinking about especially some of the power you
00:44:31 ◼ ► can put inside of the regular iMac now like why is like the fan and why that's important yeah because
00:44:36 ◼ ► if you're a pro user and you are you've built to order the most awesome iMac ever you know it's
00:44:44 ◼ ► going to heat up and those fans are going to blow and it's got the iMac ventilation system which is
00:44:48 ◼ ► kind of loud and in some jobs it doesn't matter if you're a podcaster like us if you're doing audio
00:44:53 ◼ ► or something like that it can be really annoying to have the loud fans and the iMac Pro doesn't do
00:44:58 ◼ ► that and you know that is it's designed to for a thermal envelope that's like way up above where
00:45:06 ◼ ► the base model and even the first couple of models will will touch on it and so like Steven's example
00:45:12 ◼ ► is he bought a regular iMac and the fans blew too much and so he he got rid of it and replaced it
00:45:20 ◼ ► with an iMac Pro because it's got that newer cooling system and I still suspect that the iMac
00:45:25 ◼ ► is going to that approach but as Colleen pointed out you know we were talking about it I said good
00:45:31 ◼ ► better and best for iMacs and and and they you know they don't like Apple doesn't like to talk
00:45:35 ◼ ► about good better best but because they're all good they're all best but but there is this truth
00:45:42 ◼ ► in that that these are these are computers that are flexible but at the high end you know you're
00:45:48 ◼ ► going to be you're going to be pushing it to their limits and that that's just that's this part of it
00:45:53 ◼ ► depends on what you want to do with it it's great that it's so powerful but there's still a role I
00:45:58 ◼ ► guess I would say for the iMac Pro even now because it it has characteristics that go beyond what the
00:46:06 ◼ ► iMac can have but it's still great like not everybody needs that and and that's that's what
00:46:10 ◼ ► she pointed out like not everybody really needs an iMac Pro it's a five thousand dollar computer
00:46:14 ◼ ► it's a workstation it it's not there are a lot of people who are doing pro level tasks and the iMac
00:46:20 ◼ ► has plenty of power to provide now that it's been updated so like this iMac today is thrown
00:46:28 ◼ ► a wrinkle in my personal plans because I never felt the requirement for an iMac Pro it's way more
00:46:37 ◼ ► than I need from a machine but I was thinking that you know maybe I would get one if the Mac Pro
00:46:46 ◼ ► isn't what I wanted so like I'm thinking about like my next computer I'm running a 2015 5k iMac
00:46:52 ◼ ► still for my main production machine and I was thinking you know I'm due an update probably
00:46:58 ◼ ► over the next year or two just to try and keep keep things a relatively cutting edge you know
00:47:05 ◼ ► and I was thinking I'll I'll wait for the Mac Pro and see what that's all about because
00:47:09 ◼ ► I do like the idea of maybe buying this Mac Pro and then just making component updates to it over
00:47:16 ◼ ► the next 10 or 15 years right like going the real Syracuse or approach assuming that that is a
00:47:21 ◼ ► possibility right we we still don't have any real idea what modular means for Apple when it comes to
00:47:27 ◼ ► the Mac Pro but I thought if the Mac Pro was too expensive or not what I wanted then my next machine
00:47:33 ◼ ► would be an iMac Pro but now looking at the specs in these machines I don't think I need to go to
00:47:39 ◼ ► that level I think I could make a relatively like spec out a relatively top of the line iMac and get
00:47:47 ◼ ► way more than I need considering I don't feel like I'm pushing my 2015 iMac right so yeah I think I
00:47:55 ◼ ► think there's some validity there and I think that is part of what Apple is trying to do is is uh you
00:48:01 ◼ ► know the iMac has a tough job it really does the fact that they haven't touched that bottom of the
00:48:05 ◼ ► of the line model I mean it's there so that they can have a cheap non-retina iMac it's the same
00:48:13 ◼ ► reason the MacBook Air is still there is that there's a price point that they that they want
00:48:17 ◼ ► to hit and they want to have a Mac available there and this is this is what it's going to be
00:48:21 ◼ ► yep but the fact that it goes from there all the way up you know you've got all those six core
00:48:26 ◼ ► processors then you can you can build to order above that and the and with the Vega graphics like
00:48:32 ◼ ► it will take you almost as far as you want to go and then you need to get an iMac Pro so it
00:48:38 ◼ ► depends on the on the deal like it depending on how you push it it may blow those fans and you
00:48:43 ◼ ► may not like that but I don't know the characteristics of these Intel processors they may also
00:48:48 ◼ ► be better thermally because they're newer a newer generation or they may run hotter because they are
00:48:54 ◼ ► that much faster and that it's all down to kind of the thermal regulation that Apple builds in and I
00:48:59 ◼ ► didn't get a chance to you know to walk away with a 27-inch iMac that that didn't that didn't happen
00:49:05 ◼ ► I realize now like I probably have a bit of a soft spot for the iMac as I have been using one for 13
00:49:13 ◼ ► years yeah see yeah this goes back to the fact that it is kind of the unsung hero that it's it's
00:49:20 ◼ ► it's a Mac which is a tiny part of Apple's overall product line and not one of the ones that is
00:49:25 ◼ ► generally spotlighted and then even within that it's a desktop Mac so that's even less interesting
00:49:30 ◼ ► yep but and yet it is super important and a lot of us I mean I am also an iMac user that is what
00:49:38 ◼ ► I sit in front of every day for all my talk about the iPad pro lifestyle and we do have iPads to
00:49:44 ◼ ► talk about too but like but the computing device I use the most is probably still my iMac because
00:49:50 ◼ ► I am in terms of time that's the same for me too on a daily basis because yeah the most time
00:49:56 ◼ ► intensive things that I do are recording and editing podcasts and every time I'm recording
00:50:03 ◼ ► and editing I'm sitting in front of my 2015 5k retina iMac exactly and and have been since I
00:50:10 ◼ ► bought it in 2015 late 2015 or whenever it was but before that the machine that I was sitting in front
00:50:16 ◼ ► of was a previous iMac so I mean I've been using these for like you for pretty much since I started
00:50:25 ◼ ► podcasting in general there was a gap where I was using a Mac mini but you know I've been using
00:50:32 ◼ ► iMacs with just like a couple of year gap for that since the first Intel iMac which was my first Mac
00:50:39 ◼ ► so yep oh yeah well I'm pleased we spent some time looking at the iMac today but that wasn't
00:50:46 ◼ ► all there was no we want to talk about so I want to also just extend a thanks to to Colleen
00:50:52 ◼ ► um and Apple for for giving us uh that time today um that's really really wonderful of them to do
00:50:59 ◼ ► so thanks for that but I want to talk about two new iPads kind of we have a new iPad Air
00:51:05 ◼ ► iPad Air brings its reintroduction back into the product line there wasn't an iPad Air before
00:51:12 ◼ ► yesterday in the category of Apple products named Air that we didn't think we'd ever see again
00:51:17 ◼ ► yeah I was it took me about half an hour to realize the name yeah right after it was announced
00:51:24 ◼ ► like it didn't sink in to me for a while like there wasn't an iPad Air and or that this thing
00:51:31 ◼ ► was even called the iPad Air um and it's important that distinction is important we'll get to in a
00:51:37 ◼ ► minute but it's also a new iPad mini so this I think the big big news for me is that Apple pencil
00:51:45 ◼ ► support is on both of these products um I'm super super surprised to see that the Apple pencil is
00:51:52 ◼ ► now supported on the mini but I'm also really pleased to see that too it's it's supported on
00:51:59 ◼ ► all iPads now the the it's the first generation and Apple pencil is supported on on all iPads now
00:52:06 ◼ ► right first so first generation Apple pencil is on the iPad mini the sixth generation iPad and the
00:52:13 ◼ ► iPad Air and then the uh two iPad pros have the second generation pencil yep also um yeah very
00:52:21 ◼ ► interesting that uh Apple is bringing the you know Logitech crayon into the fold too because yeah
00:52:28 ◼ ► they'll all work with that too which is excellent um yeah this iPad Air so the new iPad Air has a
00:52:37 ◼ ► 10.5 inch screen and is replacing the pro in the lineup so the 10.5 inch iPad pro is gone but that
00:52:46 ◼ ► was actually more expensive right yeah it was a weird outlier and it was more expensive so they
00:52:51 ◼ ► got it in a in a cheaper price this is the classic sort of like it's a it's a classic uh size but a
00:52:58 ◼ ► little bit uh a little bit larger it's gonna be larger than the standard iPad and more expensive
00:53:04 ◼ ► um with a better processor it's got the uh a12 bionic yeah so it's the a12 which is in the in the
00:53:11 ◼ ► iPhone 10s so it's not it doesn't have the the fancier uh iPad pro one but it's it's a modern
00:53:18 ◼ ► processor so you can get an iPad mini and an iPad Air with the modern Apple processor and uh the
00:53:24 ◼ ► screen it's that nice screen yeah it doesn't do ProMotion but that's about I think the only thing
00:53:29 ◼ ► that's really knocking it back down off of the because remember that that uh 10.5 iPad Pro was
00:53:35 ◼ ► the previous generation it wasn't the styling of the new ones it was just a holdover basically
00:53:40 ◼ ► a holdover until they had the iPad Air ready to go yeah the the other thing uh is they they bumped
00:53:46 ◼ ► the maximum storage down so this this tops out at 256 the previous iPad Pro uh went up to 512
00:53:55 ◼ ► right because again not not pro cut the price and yes of course there's the issue where there's the
00:53:59 ◼ ► base price and then there's a you can you can load it up with cellular because it's got the
00:54:04 ◼ ► modern fast cellular in it too and storage and then with with a gigantic um price if you want it
00:54:13 ◼ ► but uh Jason I priced up uh an iPad mini today just went to see so I if I was going to get one
00:54:19 ◼ ► I would probably want to go with cellular the maximum storage which is 256 with if let's just
00:54:27 ◼ ► imagine and I would get a pencil and then a smart cover and it was 900 pounds I was like
00:54:32 ◼ ► you can go there you really can't go there if you want to um but we'll come back to the iPad mini in
00:54:41 ◼ ► a minute but I just found that funny it's like oh you can still get an iPad mini up to nearly a
00:54:45 ◼ ► thousand if you really want to go for it um I mentioned that I was super surprised to see that
00:54:52 ◼ ► the iPad mini had Apple pencil support I was way more surprised to see that the iPad Air has a smart
00:54:58 ◼ ► keyboard yeah so they um seem to have not changed the dimensions of either model which means they
00:55:08 ◼ ► have maintained compatibility so the iPad mini fifth generation um now is uh can use iPad mini
00:55:17 ◼ ► for stuff yep and the 10 5 iPad pro stuff should work fine because they're literally using the iPad
00:55:28 ◼ ► pro smart keyboard for the 10 5 on the iPad Air it is the exact same it's the older smart connector
00:55:33 ◼ ► thing it will use those keyboards um I had a thought of like guys we made a lot of these
00:55:38 ◼ ► keyboards we need to like well no I can't you say that no one's happier than bridge remember when
00:55:44 ◼ ► you and I were like why is bridge making a 10.5 iPad keyboard and um that looks like a better
00:55:52 ◼ ► decision now because I think it'll work just fine with the iPad Air um because it's I believe they
00:55:59 ◼ ► are they are literally the same size and shape because um all the accessories are compatible
00:56:05 ◼ ► with both so that's that's good I say thumbs up to Apple for that because the how many times have we
00:56:10 ◼ ► had a product be slightly different and break compatibility with everything but it seems based
00:56:16 ◼ ► on the tech specs and everything like these are not going to be that no which is I mean that's
00:56:21 ◼ ► brilliant right um I want to read a quote from the uh press release because I just find it to be
00:56:27 ◼ ► interesting um that this lineup is offering the best most innovative iPad lineup ever where the
00:56:34 ◼ ► customers prioritize portability screen size power or price there's an iPad for everyone
00:56:40 ◼ ► that's I mean that is definitely what you can see happening but I find it interesting at the same
00:56:48 ◼ ► time that Apple is now kind of at this point willingly introducing more points into the iPad
00:56:56 ◼ ► lineup where I think previously it's felt like oh the iPad lineup has just gotten messy but now
00:57:03 ◼ ► it's like well what what they've done now is they've clarified the pro stuff a little bit
00:57:09 ◼ ► more by removing the 10.5 which was clearly around just to kind of to fill out a price point for a
00:57:15 ◼ ► while and reintroduce the old product line they've actually made it mirror the laptops more than they
00:57:21 ◼ ► did uh previously so it's back to kind of mirroring the laptops again you've got iPad MacBook iPad Air
00:57:28 ◼ ► uh MacBook Air MacBook Pro iPad Pro like it's fully mirroring that lineup again and I am
00:57:35 ◼ ► wondering if this is for a reason like iOS 13 is just around the corner we're all hoping for
00:57:44 ◼ ► significant iPad changes I'm wondering if one the power that they're putting into all of this line
00:57:50 ◼ ► and also the variation of price point and entry level in the line is gonna is saying another
00:57:58 ◼ ► signal to what iOS is gonna look like in the fall yeah it's possible I think we we have talked on
00:58:04 ◼ ► this show about how parts of Apple's product line are a little bit more in disarray they seem to be
00:58:10 ◼ ► headed somewhere but it's still kind of a mess and when the MacBook Air was announced we thought that
00:58:15 ◼ ► would bring clarity and then we got it and it did not bring clarity and then contrast that to the
00:58:20 ◼ ► iPad which really they have gotten their entire product line together where they've got five
00:58:29 ◼ ► relatively new products at these different price points it's all they all offer something different
00:58:36 ◼ ► so that you can choose they've got the iPad mini I think it's interesting to view it this way the
00:58:41 ◼ ► iPad mini is no longer a product for it used to be a product that was the cheapest product and the
00:58:50 ◼ ► smallest product and that was always that argument of like well what's it for and the iPad is the
00:58:55 ◼ ► cheapest iPad now like the iPad is for cheap the iPad mini is for small and it costs a little bit
00:59:02 ◼ ► more than the iPad and I think that's good too because it's saying like if you want this and
00:59:06 ◼ ► clearly people do that you know then you can get it so I love it because it is Apple I think maybe
00:59:15 ◼ ► saying something about the maturity of the iPad as a product line and also the fact that they need to
00:59:18 ◼ ► be more flexible in what they offer and now they've got five different spots you can land
00:59:24 ◼ ► in terms of screen size and features and price for the iPad and it is such a dramatic change from
00:59:33 ◼ ► a few years ago when the iPad was also kind of a mess they really like differentiating from pro
00:59:39 ◼ ► and not was their big step because it allowed them to sell a cheaper iPad and also the cutting edge
00:59:45 ◼ ► iPad and now they've got even beyond that where they're like below the pro we've even got options
00:59:51 ◼ ► for you yeah and you know I think this is I think this is a reaction to what we talked about because
00:59:55 ◼ ► it takes a long time for them to turn this stuff we talked about a few years ago when the when the
01:00:00 ◼ ► iPad sales were going down of like you know what is what can Apple do to make the iPad rebound and
01:00:08 ◼ ► more affordable iPad was one they brought the pencil down to all of these and now they've got
01:00:14 ◼ ► more options out there and it took a little time but they did get their house in order they're
01:00:19 ◼ ► gonna straight up sell a lot of those minis to people that will wait they are and and they're
01:00:25 ◼ ► good ecological niches for the mini too including kids but not limited to kids there's a whole bunch
01:00:30 ◼ ► of places that people want small iPads and it'll fill that which is thinking about it for myself
01:00:36 ◼ ► like I actually want to go and try it out I want to see what it's like to use an iPad mini with
01:00:41 ◼ ► an Apple pencil because I think that that could be a really interesting device even for someone like me
01:00:47 ◼ ► yeah sketches and notes this is this is the thing we talked about about imagining the um
01:00:51 ◼ ► 10s max uh with a pencil so yeah this is sort of the flip side of that which is well no iPhone with
01:00:58 ◼ ► a pencil maybe not but an iPad mini with the pencil now you've got a notepad sketchbook thingy
01:01:03 ◼ ► I also want to see how they look next to each other because the pencil and the iPad mini because
01:01:08 ◼ ► I think that could look kind of funny like I'll just put the pencil next to a mini very like
01:01:13 ◼ ► what's gonna happen there pencil yeah I feel like they could have maybe shrunk down a bit so I think
01:01:18 ◼ ► the last thing I wanted to talk about this is this uh the idea of the the previous thinking and the
01:01:30 ◼ ► interesting to me to see the keyboard and the pencil come down because it's like all right
01:01:34 ◼ ► we've kind of established I mean we'd established already you know the iPad sixth generation had a
01:01:40 ◼ ► pencil but now there's a keyboard a smart keyboard in the in the non-pro lineup and it reminds me
01:01:45 ◼ ► again of the laptops where you know the MacBook pros get all the new whizbang fancy features but
01:01:51 ◼ ► eventually like the uh unibody aluminium design will find its way down and the keyboard will find
01:01:57 ◼ ► its way down for for its sins and uh and all that kind of stuff so it's interesting to me to see
01:02:05 ◼ ► where we are with the pro now and the non-pro iPads you see right okay design is clearly one
01:02:10 ◼ ► of them thinness and lightness and thickness is another is another stuff uh the inductive
01:02:16 ◼ ► charging of the pencil is another part of it the four speakers is another part of it like
01:02:21 ◼ ► these are promotion motion displays which is the uh 120 refresh rate display um so like the super
01:02:29 ◼ ► speedy snappy display is another one face id is now another one exactly so like okay so now looking
01:02:35 ◼ ► at where we are with the iPad pro all right we'll imagine in a few years some of those features are
01:02:39 ◼ ► going to start finding their way down the product line face id will probably be the big first one
01:02:44 ◼ ► because apple i'm sure would love to move that out as fast as they possibly can well basically the
01:02:50 ◼ ► the iPad pro you could also compare i know you're compared to the MacBook pro you could also compare
01:02:54 ◼ ► to the iPhone 10 right it's the product line for cutting edge tech and that doesn't necessarily
01:03:01 ◼ ► mean it will always be defined by these things because the iPad pro is originally defined
01:03:16 ◼ ► yeah but i i agree with that but i think that like those the iPhone and the iPad pro are inherently
01:03:24 ◼ ► positioned for different types of users right like the most fancy iPhone is for everyone but
01:03:30 ◼ ► the iPad pro in theory or at least is positioned as all right so you want a work device huh
01:03:36 ◼ ► right that's where it starts and in that it's like the MacBook pro you're right i just think
01:03:40 ◼ ► that it's interesting that what apple is doing in face id is a great example is like cutting edge
01:03:44 ◼ ► tech goes in the most expensive product and yes and like apple proudly announced this week on
01:03:49 ◼ ► monday they proudly announced two new iPads with a home button and bigger bezels very touch id and
01:03:56 ◼ ► it's okay because you know that's the that's okay it is a it is a cheaper product you're not paying
01:04:04 ◼ ► for that stuff maybe you don't like it but you don't you don't have to pay for it if you want
01:04:08 ◼ ► a an ipad like this you can get one and you don't have to pay eight or nine hundred dollars to get
01:04:13 ◼ ► it all right i want to bridge between where these topics are and the draft by asking you about this
01:04:22 ◼ ► what do you think it says about apple's focus on their servitude services narrative for next week
01:04:27 ◼ ► that they are just a week away from a press event but they're releasing new products it is
01:04:34 ◼ ► the report with mark german that's like no hardware at the event right like this is the point i think
01:04:40 ◼ ► that was paksowski who said that first okay yeah well it's good it's like no hardware at the event
01:04:44 ◼ ► it's like apple doesn't want first off as i think um given the depths of complicated complicated
01:04:54 ◼ ► things we've added to the draft process this year that will be revealed shortly um i think there's
01:05:01 ◼ ► a lot already on the table for this services event and services i mean it's a little bit like what i
01:05:07 ◼ ► said about the imac it's like this is designed to spotlight the services it's not designed to
01:05:12 ◼ ► spotlight whizzy new hardware first off this is not the you know this is a a refresh to these models
01:05:19 ◼ ► it's not like a completely new thing you've never seen before but more than that it's like apple
01:05:25 ◼ ► doesn't need an event to launch new hardware they've proven that this week again and they
01:05:30 ◼ ► want it off the table because they know that some people are going to focus on the new hardware and
01:05:33 ◼ ► not pay attention to the services narrative which is really want they what they want to sell is they
01:05:38 ◼ ► want to tell their services story and this is off topic for that and it would be a little bit weird
01:05:43 ◼ ► if like nbc came out to unveil their new fall lineup and they said but but first let me tell
01:05:48 ◼ ► you about this great uh new cable box that comcast is going to offer like no probably not the right
01:05:57 ◼ ► way to approach it so i think you know they're clear in the decks they've done this in the past
01:06:01 ◼ ► too it's always fascinating when you get those announcements a week before an event because that
01:06:04 ◼ ► is the we're throwing these things off stage or maybe they were never going to be on stage in this
01:06:08 ◼ ► case i think that's probably true but um yeah yeah it's uh there's too much they've got a full
01:06:14 ◼ ► program of what they want to reveal next monday and um a new ipad mini and faster imax was not
01:06:23 ◼ ► on the list for next monday and that's nothing saying nothing bad about them it's just not what
01:06:27 ◼ ► they're trying to do next week today's episode is also brought to you by our friends over at
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01:08:22 ◼ ► of this show and all of relay fm so jason snell there has been much excitement today but there
01:08:28 ◼ ► is still much more excitement to come and it starts with as all events do the upgrade draft
01:08:35 ◼ ► welcome to the draft everybody so this is because we've got a kind of a peculiar event coming up
01:08:42 ◼ ► next week we're going to be doing some experiments with today's draft uh and so we're gonna we're
01:08:49 ◼ ► going to be doing a bunch of different types of rounds so we have four regular rounds which you're
01:08:53 ◼ ► used to so make a bunch of picks about what we think is going to happen but we're actually going
01:08:57 ◼ ► to start with two pickum naming rounds you'll see what i mean in a minute we're going to have two
01:09:02 ◼ ► special rounds for this draft with three picks each which is a celebrity appearance round
01:09:08 ◼ ► and a trailer round and we're also going to finish off with a tiebreaker question which is something
01:09:13 ◼ ► we've been talking about for a while that we would try and do and considering we're in a new year
01:09:17 ◼ ► we're going to be implementing some changes to the upgrade draft to help us out in certain situations
01:09:22 ◼ ► and it will include the tiebreaker question so mike now mike i got some scoring questions for you
01:09:26 ◼ ► here are the individual picks in the special rounds each worth one point or is the special
01:09:31 ◼ ► round as a whole worth one point based on who uh picks the most hmm interesting i was thinking just
01:09:38 ◼ ► each one each pick is still worth i was thinking that too degraded in that way yeah i think we
01:09:42 ◼ ► still go with each each answer is worth it's worth a point especially because we're having
01:09:47 ◼ ► less regular picks this time because we we are assuming that the it will be a pretty focused
01:09:54 ◼ ► event right and uh i reckon probably and we'll get to this difficult to try and guess this is maybe a
01:10:02 ◼ ► little bit more difficult than normal to try and guess what apple's going to be doing um all right
01:10:07 ◼ ► so so for this event next uh next monday we're going to do um 12 basically it's 12 total points
01:10:15 ◼ ► available plus the tiebreaker which only counts if we get tied so the regular draft rules do still
01:10:23 ◼ ► apply though the winner of the previous draft gets first pick and that was me for an item to count it
01:10:28 ◼ ► must be either clearly announced on stage or on a slide during the presentation we no longer need
01:10:35 ◼ ► adjudication because of a tiebreaker but if we do feel in theory but if there is still some
01:10:40 ◼ ► requirement for adjudication if we disagree on a scoring decision if you and i can't we have a
01:10:45 ◼ ► gentleman's agreement we have been very good about giving each other points but should something come
01:10:49 ◼ ► down to a crucial moment about who wins um we will we will pass the stephen haggart no half points
01:10:56 ◼ ► awarded four points only no points awarded for anything previously announced and the points
01:11:02 ◼ ► awarded on the episode are final right so we can't pick for example we can't pick anything we
01:11:07 ◼ ► already talked about in this episode because that was already announced exactly so none of that will
01:11:13 ◼ ► count yes shall we move into our first rounds yeah let's do it let's do it and this is the um
01:11:19 ◼ ► i introduced this as we were planning this episode i introduced this concept because i realized
01:11:24 ◼ ► sometimes um on our on our drafts we are essentially picking two sides of the same coin
01:11:30 ◼ ► and i thought it might be better uh in certain circumstances to just have rather than have a
01:11:37 ◼ ► sort of like combine that with an obvious this or that with um other draft strategy about what goes
01:11:45 ◼ ► first and what goes second we just break them out and so we have two pick them rounds for this draft
01:11:51 ◼ ► um the first of which is what's it going to be called so if i i want to make sure that i'm
01:11:57 ◼ ► following here so i'm giving the rules for the up gradients what i pick you can't say it too right
01:12:02 ◼ ► yeah it's true you get you get to go first which seems really unfair that you get to go first for
01:12:06 ◼ ► each of these i think hmm that's the rules that's the rules that's that's what you win for winning
01:12:12 ◼ ► a draft on the pick them round you it's fine we're not going to do a snake a snake draft it's not
01:12:19 ◼ ► going to happen go ahead well i would say so so the two pickings that we have is what is the video
01:12:23 ◼ ► streaming service going to be called and what are the services bundle be going to be called if
01:12:27 ◼ ► there's going to be one for both of them um i don't think it is as clear-cut as you might assume first
01:12:34 ◼ ► for either of these to be honest i mean the services bundles a bit more tricky but i really
01:12:39 ◼ ► went back and forth on what i would think about for the name of the video streaming service because
01:12:44 ◼ ► there are i think two obvious answers um which are tv and video so apple tv apple video and so i
01:12:52 ◼ ► really went back and forth on this because apple tv makes sense because they have a product and it
01:12:59 ◼ ► kind of helps bundle it all up into one but the more i started thinking about this because of the
01:13:06 ◼ ► fact that apple is working with so many other companies and we reckon we'll work with more and
01:13:12 ◼ ► that may come up during the picks today i'm starting to think they won't call it apple tv
01:13:18 ◼ ► because the apple tv still exists so i'm gonna go with following apple music apple video all right
01:13:27 ◼ ► i think i think you have uh definitely talked about some of the ways that apple tv is a bad
01:13:33 ◼ ► idea um we have talked on the show about how apple has made deals with movie distributors they've
01:13:40 ◼ ► bought movies at sundance um so they're going to be like with netflix there's going to be movies on
01:13:45 ◼ ► this service yes it's not just tv it's not just tv although it will be on and it's not just on your
01:13:51 ◼ ► tv uh device it's on devices although there is a tv app which i think i think there's a case for
01:13:57 ◼ ► and a case against apple tv as the name um you know netflix kind of implies movies even though
01:14:04 ◼ ► it's primarily a tv service now the flicks you know kind of idea uh so i i have been talking up
01:14:11 ◼ ► the name apple tv as the service because it's the simplest and yes it's already a product but it's
01:14:16 ◼ ► also that app and i think that app is going to be the cornerstone of it and i see no reason to stop
01:14:20 ◼ ► now so i will pick apple tv even though i think you're right there are lots of reasons why it
01:14:24 ◼ ► wouldn't be the name and i think it's not i think it would require some kind of vision and um maybe
01:14:30 ◼ ► not courage but uh boldness on their part to just say no we're gonna we don't care about the confusion
01:14:36 ◼ ► and the fact that our hardware is also called that that's the right name everything is apple tv
01:14:41 ◼ ► and we'll go from there so apple tv for me and uh we get one of us will get a point unless they name
01:14:47 ◼ ► it something else in which case we will both be sad the field gets a point at that point yes
01:14:52 ◼ ► steven hackett gets a point then so what would the services bundle be called now this one this
01:14:59 ◼ ► one is just wide open right it is if it if it if the service bundles even exists yeah and if it even
01:15:05 ◼ ► has a name i tried to think about this jason i'm like all right what what could they call it it
01:15:10 ◼ ► could be like i was thinking like premium but that sounds too close to prime so i was going through
01:15:16 ◼ ► i was like okay so what is it what is a bundle right a bundle is is a single payment it's a
01:15:22 ◼ ► single thing i'm gonna go with apple one well uh you said it was wide open and yet that is you
01:15:27 ◼ ► totally sniped what i was gonna say maybe just call it apple two i don't know we're all like
01:15:37 ◼ ► apple two plus i would give you apple roman numeral one oh my that's not i don't want it
01:15:45 ◼ ► you can't give it to me i don't want it i don't want to just close it apple a which would just
01:15:49 ◼ ► be like beautiful is it one is it i i don't even know right maybe it's just the roman numeral one
01:15:55 ◼ ► and then the apple logo that's what they do oh my god yeah you're gonna buy it now huh i i am that
01:16:02 ◼ ► was the best one i i i have come up with because i don't really know a name for this either that's
01:16:05 ◼ ► why i called it apple prime a lot just because it was like amazon prime but i didn't think that they
01:16:11 ◼ ► were actually going to call it that i mean it depends kind of what they're going for if you
01:16:15 ◼ ► want it to be a bit playful you could do something like all access or something like that right like
01:16:19 ◼ ► you i don't know i feel like that their branding is more likely to be just the two word dealio
01:16:26 ◼ ► and then that's that so you gotta pick something yeah apple you gotta pick something so have you
01:16:33 ◼ ► jason that's the yeah boy and i don't want it to reflect some other um although there's there is a
01:16:41 ◼ ► one service out there too isn't it i'm sure that there are because it's not like an incredibly
01:16:46 ◼ ► clever name but the i think the point is that they're just not going to be going after like
01:16:50 ◼ ► of amazon right like that's just the one that they can't bar up against i think everybody
01:16:55 ◼ ► else is probably fair game for them uh okay i am going to choose um the all apple pass okay
01:17:12 ◼ ► okay ah yes all apple pass all apple past and i'll take pass if it's apple pass i'll take that
01:17:18 ◼ ► too but it won't be because it's going to be apple one yeah okay if it is called apple pass
01:17:24 ◼ ► you can have the point um thank you because that will be close enough i think yep but it won't be
01:17:39 ◼ ► sort of makes sense you know i was thinking jason when you were talking about apple tv like
01:17:42 ◼ ► do you do you can you see a possibility of a separate app for the video service that ties into
01:17:50 ◼ ► tv well i think that's one of the items on our list for drafting purposes okay uh i think it's
01:17:57 ◼ ► an interesting question i think where these things that we made lots of assumptions but not all those
01:18:02 ◼ ► assumptions will probably be accurate right like apple has this habit of surprising you and so i
01:18:08 ◼ ► think we have to re-examine all of those things like i feel very strongly that the tv app is the
01:18:13 ◼ ► logical place they have been trying to make the tv app happen for several years now and i think this
01:18:21 ◼ ► is part of that this is feeding into that strategy but could they totally throw it away and be like
01:18:25 ◼ ► nah it's not the tv app it's its own app they could uh they could so that that's all to play for and
01:18:32 ◼ ► all to be drafted yes it's quite literally all to play for as we go into pick number one now as we
01:18:40 ◼ ► always say i put together we put together a list of things that we can pick from for our draft
01:18:46 ◼ ► and i've and then i take that list and i kind of rank it and uh i'm even struggling i'm really
01:18:53 ◼ ► struggling i really struggled with this event um to try and think what is the most likely stuff to
01:18:59 ◼ ► occur i think i'm gonna i think this first pick for me seems seems pretty obvious considering what
01:19:06 ◼ ► we just spoke about but like i'm gonna pick the existence of a services bundle so there being a
01:19:12 ◼ ► services bundle unveiled there is a likelihood that apple will be a strong likelihood that
01:19:18 ◼ ► apple would be talking about at least two maybe three services that will all be paid for at this
01:19:25 ◼ ► event i would be really surprised if they didn't offer some way of paying for all of it including
01:19:33 ◼ ► apple music and maybe some other stuff to in one payment because it's just a bad user experience
01:19:40 ◼ ► to have like four or five multiple charges and it's also fiscally irresponsible for apple to
01:19:46 ◼ ► to kind of like be making multiple charges to somebody right like you want to make one charge
01:19:52 ◼ ► because then your credit card fees are less and all that kind of stuff um a services bundle which
01:19:56 ◼ ► bundles up the new services or some old services maybe sprinkle some other things in i think will
01:20:02 ◼ ► be part of uh what apple talks about next week i think that is uh smart i agree with you assuming
01:20:11 ◼ ► that this event is going to launch a video service and that new service and potentially a video game
01:20:18 ◼ ► service that's a lot of services right to go with the ones they've already got which is why we put
01:20:26 ◼ ► the services bundle in the pick them round because although there's been no i think definitive
01:20:32 ◼ ► reporting on that one it's hard to imagine that apple is going to say this will be i mean they
01:20:38 ◼ ► may present it as this will be 999 and this will be 499 and this will be 699 and then have that
01:20:45 ◼ ► slide at the end that's like aha but now how much would you pay but now we're going to make it
01:20:50 ◼ ► available for the low low price of whatever yeah and it's called all apple pass which is not what
01:20:57 ◼ ► it's called yeah and i genuinely think that they will be selling more individually if you want to
01:21:03 ◼ ► like if you don't want it and you know it'll be a look maybe a little bit cheaper for you if you
01:21:06 ◼ ► just want video and you don't want news and gaming and blah blah blah and blah blah blah
01:21:10 ◼ ► but being able to bundle it all together will also mean that more people are more likely to use all
01:21:18 ◼ ► of the services you want people to be using right if you're just like well you want video and you
01:21:22 ◼ ► want music well now you can also get news as well like that's free now for you right so that that's
01:21:28 ◼ ► kind of the incentive um so yeah services bundle yeah i think that's good i'm gonna go uh with one
01:21:35 ◼ ► of the other services we talked about and just say um not just that the new service the news thing is
01:21:41 ◼ ► going to happen because i think we kind of assume that it will but a little more specifically i want
01:21:45 ◼ ► to say that there's going to be that that ios update that they've been beta testing that it
01:21:49 ◼ ► will launch with and that they will promise that it will launch soon um i'm i'm not sure i want to
01:21:54 ◼ ► say like this week or next or this month because we're almost at the uh end of the month by the
01:22:00 ◼ ► time this event happens but um i i want to say that soon in the next few weeks uh with that
01:22:06 ◼ ► ios update the new subscription service will launch as a part of that and and put my stake
01:22:11 ◼ ► in the ground for that one so i want to we want to make some clarifications here because next few
01:22:15 ◼ ► weeks is a bit that's difficult for like the draft well i i want them to say a date i want to say that
01:22:21 ◼ ► it will a soonish date for it that they're not going to say it launches this summer that there's
01:22:25 ◼ ► a no we know there's an ios update ready to go very soon it's in beta right now um and i'm kind
01:22:30 ◼ ► of tying it to that that there's going to be a a the next ios software update is going to get released
01:22:35 ◼ ► and it's going to enable this feature and it's going to come soon and that they'll promise a
01:22:39 ◼ ► soonish date that basically if this is the new service is coming in ios 13 this fall i lose it
01:22:45 ◼ ► should we say by the end of april uh sure like the date that they announce is by yeah they may
01:22:51 ◼ ► not say the words by the end of april but something in that time frame yeah yeah so like if they save
01:22:56 ◼ ► in the next couple of weeks that's the end of april if they give a date right like that so just
01:22:59 ◼ ► so just so we have a stake in the ground right they may say it launches in april in fact and that
01:23:03 ◼ ► might that might be the way to do it depends on how confident they're feeling about their service
01:23:07 ◼ ► and about ios 12.2 i mean i don't think we spoke about this but like they even updated the apple
01:23:12 ◼ ► news app with a new logo yeah in 12.2 so like it's definitely going to be in 12.2 and 12.2 has been
01:23:19 ◼ ► in beta for a while unless they've had to hang up with their uh deals and they feel like it's not
01:23:24 ◼ ► ready in which case they cannot even announce it if they wanted to so i feel like it's cool
01:23:28 ◼ ► enough of a question but it's still my first pick so maybe i guess we should say like there was a
01:23:32 ◼ ► mark german report about a bunch of stuff and it even seems like reminiscent of like apple music
01:23:39 ◼ ► they're still struggling to get some deals done like they're going up to the last minute
01:23:43 ◼ ► but yeah i think they've got the texture deals in place right i think that that that is so they're
01:23:47 ◼ ► going to have magazine content and all that but i think they are trying to close deals with
01:23:50 ◼ ► you know news sources because they want the new stuff too but with video too though right like
01:23:55 ◼ ► they would they would this the report was saying that they were like at the wire with getting some
01:24:00 ◼ ► of the video stuff needed that they need but i also kind of expect though jason that at this
01:24:06 ◼ ► level at this high level it's probably always like this right probably that you're going right up to
01:24:12 ◼ ► the very very end before you end up getting something completely nailed down that would
01:24:17 ◼ ► make sense to me that it kind of is always that way and that's why i won't launch on the day
01:24:21 ◼ ► either and apple one part of the carrot for apple is making these deals and saying we'll put you on
01:24:25 ◼ ► the slide we'll talk about you in our event that kind of thing is is part of the the the inducement
01:24:30 ◼ ► to the deals is we're doing this event do you want to be on stage you know we won't we you know not
01:24:36 ◼ ► your we'll put your logo on stage or we'll put a screenshot on stage or something like that or
01:24:40 ◼ ► they're like well no we want an executive on stage and it's like well we're not going to let you do
01:24:44 ◼ ► that right and they have to just keep going backwards and forwards until they get to the
01:24:47 ◼ ► end point which i expect happens very frequently that that's how i assume most of this stuff tends
01:24:51 ◼ ► to go all right so pick number two kind of leading from that point um i'm gonna say that apple will
01:24:58 ◼ ► have content that they did not make available for subscribers to this new service oh interesting
01:25:05 ◼ ► so here's my thinking on this they're having the event now and their tv shows i can't imagine
01:25:13 ◼ ► many if any already i think they're going to have something you will get this is the catalog
01:25:21 ◼ ► you think there's going to be catalog content i've changed my mind on this one like at first i i
01:25:26 ◼ ► thought no no they're not going to do that but i think they're going to have some stuff and it may
01:25:29 ◼ ► even be like oh we're going to offer like a limited selection from hbo and if you want more sign up
01:25:35 ◼ ► for hbo in apple video right like and then they do that kind of amazon prime channels model which is
01:25:42 ◼ ► again i'm not picking that right now we maybe pick that right but like that's a good example where
01:25:46 ◼ ► there is some older hbo content on amazon prime exactly video yeah so like you can buy this stuff
01:25:52 ◼ ► and if you like this stuff you can get more of it but i think that they will have a very thin
01:25:58 ◼ ► service when they launch and i also think that this is the video stuff is probable the service
01:26:05 ◼ ► i reckon will launch before a lot of apple's content is ready and what are you going to pay for
01:26:10 ◼ ► like what are you paying for so i've come around to thinking that there will be there will be some
01:26:17 ◼ ► additional content that apple is going to be licensing and this isn't the idea of like oh
01:26:23 ◼ ► we're paying sony to buy this tv show and it's made for us this is like stuff you already know
01:26:28 ◼ ► about stuff that's existed in the world before that apple will have available to subscribers
01:26:32 ◼ ► of apple video i um that's it's risky i think i i see again this is the beauty of draft picks
01:26:40 ◼ ► i see your argument i think it's possible it's not it's it's there's this weird middle ground
01:26:47 ◼ ► where i don't think they're going to be a big catalog service where the the i don't think it's
01:26:51 ◼ ► going to be big but i think you've got it you know if you get like hey we've got sopranos and we've
01:26:56 ◼ ► got game of thrones and we've got something else you know obviously not those shows right but like
01:27:01 ◼ ► you get my point like they'll get some stuff so they have some thing yeah so they have something
01:27:08 ◼ ► something that is not and and just to be clear here we're not talking about the um the channels
01:27:14 ◼ ► idea where they're going to offer subscriptions to other video services within the new app like
01:27:19 ◼ ► amazon's prime channels we're talking about that they will make stuff available for free
01:27:24 ◼ ► if you're a video person of apple video subscriber or a all apple pass subscriber apple pass yeah
01:27:31 ◼ ► it is the idea of the potential that they may uh do kind of prime channel stuff which is why
01:27:37 ◼ ► it makes me think they might have some free stuff right it's like a lead-in it could be and that
01:27:42 ◼ ► could in fact be part of their deal right is is hey showtime we're gonna resell showtime inside
01:27:48 ◼ ► here but we want to make some of your older content available or hey cbs all access can you
01:27:56 ◼ ► give us the first season of star trek discovery and the good fight and and we'll put those on our
01:28:02 ◼ ► service and maybe cut you in a little bit but we'll also we'll be selling hard your service on
01:28:07 ◼ ► top of that like if they could cut some deals with that that that will give you season one of star
01:28:12 ◼ ► trek but there is more and if you want that the way you get that is doing this right and season
01:28:18 ◼ ► one of star trek discovery is a good example of something that is not available in the us on any
01:28:24 ◼ ► other streaming service outside the us is a different story but inside the us that would be
01:28:29 ◼ ► something like that would be a coup so you know there's there's some possibilities there i like
01:28:34 ◼ ► it it's an interesting pick um i'm gonna i'm gonna take the flip side of it which is i'm gonna pick
01:28:38 ◼ ► the prime channels thing i think that they're going to have something that they could probably
01:28:42 ◼ ► actually make happen immediately or almost immediately in the tv app regardless of whether
01:28:46 ◼ ► they've got the service up and running which is this you know it's been reported so it sounds like
01:28:51 ◼ ► it's going to happen but who knows which is having a cornerstone of this tv strategy also be bringing
01:28:56 ◼ ► other services in that you pay for and all appear in the app now this is a subtle distinction because
01:29:02 ◼ ► those services have apps right but the idea here is to integrate it in the tv app more directly
01:29:07 ◼ ► that this is you're in the tv app and you can just go showtime and it'll say buy showtime and boom you
01:29:15 ◼ ► have added showtime via an apple subscription and it appears in the tv app and it's unified with
01:29:21 ◼ ► that interface and that they're going to roll out a bunch of deals with that part of it too so again
01:29:27 ◼ ► i think that has been reported but it could not happen at this event and it is a weird thing where
01:29:33 ◼ ► it's you know again it's kind of just a making progress over where they are now which is having
01:29:38 ◼ ► those things be apps that can show up in the tv app but you know by all accounts it sounds like
01:29:43 ◼ ► they want everything to live in the tv app like they really want you to just find showtime or cbs
01:29:49 ◼ ► all access or whatever in the tv app and say yes please now and then it's just in there and you
01:29:54 ◼ ► don't you don't think about it which is what prime channels does and it's great i do i do cbs all
01:29:59 ◼ ► access through prime channels and it's super easy because it means all of their shows are just mixed
01:30:03 ◼ ► in with all the amazon prime shows they're all available one app very convenient there is another
01:30:08 ◼ ► part of this so it's like yeah of course apple would want that but i wonder if the world has
01:30:12 ◼ ► started to change around them a little bit you know where a lot of these companies are now
01:30:17 ◼ ► starting to really understand the importance of having their own service you know yeah i i think
01:30:24 ◼ ► amazon views itself as a platform for other services and netflix doesn't and amazon has
01:30:29 ◼ ► seen that as an advantage and i think it is and i think if you're one of these smaller services if
01:30:34 ◼ ► you're cbs all access or acorn you know or brit box being inside the the loving arms of amazon or
01:30:42 ◼ ► apple is a good thing because now like you are apple is promoting like because if you go on the
01:30:48 ◼ ► amazon prime video app like they're pushing those services like amazon is advertising other people's
01:30:55 ◼ ► streaming services and that's that's pretty good right like and if you search for a show you search
01:31:00 ◼ ► for star trek discovery on amazon it says yes we have it and when you click it says you have to
01:31:06 ◼ ► subscribe to cbs all access to get it in prime channels and then you can have it and that is
01:31:11 ◼ ► powerful so i think that if if apple did that same thing where they're like you know we're basically
01:31:16 ◼ ► promoting your services inside our service if you're in netflix you're not interested but if
01:31:22 ◼ ► you are one of these smaller services yeah i think it's kind of a big deal and i think you want to be
01:31:25 ◼ ► there maybe this is why brookbox is launching in the uk could be could be that could be one reason
01:31:32 ◼ ► like again it's the the to sell that through amazon and apple for example that's pretty great
01:31:38 ◼ ► and again netflix does not seem interested right netflix just wants to be the only service you get
01:31:44 ◼ ► and all you need no i think netflix either like you to think it's original right like it is
01:31:49 ◼ ► original they like you to think it is right like i think netflix's model is trying to make them hbo
01:31:55 ◼ ► as opposed to generic service serving up content that i think that's their overall goal right they
01:32:01 ◼ ► and they and they want to have everything you want right like netflix's goal really is that you don't
01:32:05 ◼ ► ever need to leave the netflix app other other shows are not relevant just we give you enough
01:32:11 ◼ ► content you never need to have anything but netflix that's that's their that's their strategy
01:32:16 ◼ ► and you know right now they're the only ones doing that nobody else is is keeping up with them there
01:32:21 ◼ ► i think you know we've talked about it other companies may have aspirations but nobody else is
01:32:25 ◼ ► netflix right now all right we're halfway through the draft which feels like a perfect time to take
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01:34:17 ◼ ► number three okay this one's a little bit boring um but it feels feels pretty inevitable for me
01:34:25 ◼ ► the initial launch will be us only of the video service yeah of the video service sorry i should
01:34:30 ◼ ► have made that clearer but the video service i believe will will be us only in its initial launch
01:34:36 ◼ ► that just feels like the way it's going to go most of apple's services like this have been
01:34:42 ◼ ► sometimes there's not too much of a gap but i'm thinking specifically because of any deals they
01:34:49 ◼ ► may need to make with other partners that they will just be making sure they've got all of that
01:34:55 ◼ ► stuff taken care of because i don't believe any of their own content will be on the service initially
01:35:07 ◼ ► yeah i think i think you're probably right just because that seems to be their default i think the
01:35:12 ◼ ► um you know what reports suggest is that they are planning to rapidly follow with other countries
01:35:18 ◼ ► but um that you know that that's not the same as launching in like what if they said we're
01:35:25 ◼ ► launching in all english-speaking countries or something like that but uh wouldn't that be nice
01:35:29 ◼ ► and they're going to own all their own content right so they could do that but you do get the
01:35:33 ◼ ► sense that not only is the us their biggest market but that it does provide a test bed and makes it
01:35:38 ◼ ► easier than to roll it out elsewhere rather than rolling it out in all these different regions and
01:35:41 ◼ ► then having problems and having to fix them in all the regions um and there are local regulations
01:35:47 ◼ ► about tv and stuff that that can come into play um so i think that's a it's definitely a boring
01:35:54 ◼ ► pick but also probably a pretty good one yeah i will apologize for the boringness of that pick but
01:35:59 ◼ ► sometimes sometimes you've just got to go with it in the draft that's draft rules we have other stuff
01:36:04 ◼ ► we'll talk about like kind of like the ones we haven't picked uh once we've once we finished
01:36:08 ◼ ► with the with the overall picks so but that that is one that i think will happen just because as
01:36:13 ◼ ► well like this happens with everything everything is us only first this is just how it is yeah this
01:36:19 ◼ ► is it's a meme amongst people that don't live in the us uh us only i cannot tell you how um much
01:36:26 ◼ ► laughter i got out of was it the was it apple news finally launched in canada yes and i i just i
01:36:32 ◼ ► laughed and again i'm not laughing at canadians i'm laughing ruefully at the fact that canada
01:36:38 ◼ ► which is so close to the us in so many ways it has to wait so long for services she has a literal
01:36:47 ◼ ► it's geographically close to the united states um but they they uh they have to wait i think part of
01:36:54 ◼ ► the issue there was that they wanted to they needed to make it so that they were it was
01:36:57 ◼ ► bilingual so they had french sources as well as english um but uh i just feel bad that and that
01:37:04 ◼ ► goes i've watched that very carefully because you would think can it would be easy to bring services
01:37:08 ◼ ► to canada and yet everybody seems to do it very slowly which is why my only article i ever wrote
01:37:14 ◼ ► for the crazy apple rumor site was specifically about how itunes was never ever ever coming to
01:37:19 ◼ ► canada because that seems like the lot that the canadians have do you know in in ireland you still
01:37:25 ◼ ► can't buy any tv shows in itunes oh boy isn't that wild wow that is that is never bothered no
01:37:33 ◼ ► no well anyway when this video service launches in the us it will be rapidly followed by launches in
01:37:39 ◼ ► the uk and uh let's say australia and canada will just get really mad this is what happened
01:37:47 ◼ ► for me apple music that was kind of the rollout i think it was uk and then u.s australia um next
01:37:56 ◼ ► video game i just pasted into the doc a little early people and that's how he read my mind
01:38:02 ◼ ► i'm gonna i'm gonna pick the video game service that is has only been reported as far as i can
01:38:06 ◼ ► tell with one report which was in cheddar uh that said in january that apple was working on a service
01:38:11 ◼ ► that would basically it's unclear exactly how it works they described it as a netflix for games
01:38:17 ◼ ► i'm unclear how it's gonna work but i think that there will be something that they're gonna unveil
01:38:27 ◼ ► i could pick it every time yeah there's always a game demo on stage but i feel like the only
01:38:33 ◼ ► reason there'd be a game demo on stage is because they unveiled this service um i'm not sure exactly
01:38:38 ◼ ► what form it's going to take whether it's going to be that apps are going to have uh in-app purchase
01:38:43 ◼ ► stuff that it gets completely unlocked if you're a member if there are certain games that have a
01:38:48 ◼ ► price but if you're a member it's free um if you know some combination of those whether you get
01:38:55 ◼ ► like you unlock everything that's in the in-app purchase or if you get like credits every month
01:39:00 ◼ ► so that they say you know you pay five dollars for this service or ten dollars for this service
01:39:05 ◼ ► but you get twenty dollars in iap credits every month or something like that there there are
01:39:08 ◼ ► different ways they could do it um i i'm not saying whether it'll be successful or not but i
01:39:13 ◼ ► think that this is in the water that apple is trying to do something that makes basically makes
01:39:18 ◼ ► the game experience on ios better and this is an interesting example of a service that's basically
01:39:24 ◼ ► leveraging their power in the app store um to i think that i think their feeling is that you know
01:39:31 ◼ ► games on ios are kind of scummy because everything is free to play with uh purchases and that this is
01:39:38 ◼ ► their next attempt to class it up a little which is basically to create a hierarchy where if you're
01:39:44 ◼ ► a paying games fancy person you get all the all the junk gets disappeared and you get a more
01:39:51 ◼ ► pristine experience but however the de whatever the details are i'm fascinated to see what they
01:39:55 ◼ ► try to do here but i'm going to put um a chip down on that they will do a a game service that is
01:40:03 ◼ ► basically giving you free game stuff on ios so let me tell you why i wanted to pick this jason
01:40:10 ◼ ► it has only been reported once that chad report is the only time it's ever been rumored yep but
01:40:17 ◼ ► in the same idea jumpa kazan's report didn't even talk about the video service right so like i feel
01:40:23 ◼ ► like this event has been pretty well kept under wraps and also game developers are pretty used to
01:40:31 ◼ ► and the companies that they will probably be going to for this to begin with it used to keeping their
01:40:35 ◼ ► mouth shut because they're always on stage right so like there is there is an idea of keeping it
01:40:41 ◼ ► under wraps but i have heard from some third parties and i don't know what to make of it yet
01:40:46 ◼ ► but i have heard of games that are currently in development being delayed for this yes i've heard
01:40:53 ◼ ► two separate cases of this of games being delayed now it could it could be that they don't launch it
01:40:58 ◼ ► here and they launch it at ww dc or something like that this would seem like a great place to do it
01:41:02 ◼ ► but it's possible that the timing is not is not right and this is actually going to be not
01:41:07 ◼ ► not announced at all um although again if i was doing a bundle i would mention we're doing this
01:41:12 ◼ ► video game thing and it's going to be great and this is going to roll out in june or whatever
01:41:16 ◼ ► however they want to do it and i have wild speculation i know that we love wild speculation
01:41:21 ◼ ► on this i love it and i have some speculation nintendo are working on a mobile game of mario kart
01:41:29 ◼ ► it's called mario kart world tour i think is the name and they mentioned this a long time ago it
01:41:34 ◼ ► was supposed to come out by now it was supposed to be out basically now in march that was the
01:41:40 ◼ ► original thing nintendo's previous earnings call and the last earnings call they said it was delayed
01:41:45 ◼ ► no reason no time frame but it's delayed i think nintendo will be putting the mario kart game as
01:41:52 ◼ ► part of the streaming service right we might see nintendo on stage in fact on on on monday nintendo
01:41:57 ◼ ► have been on stage before right so there is precedent for it shigeru miyamoto came on stage
01:42:02 ◼ ► to announce a super mario run yeah i always think go but that's pokemon uh the other reason i think
01:42:09 ◼ ► this at the time of super mario go super mario go if you remember was a one-time in-app purchase
01:42:13 ◼ ► to unlock the rest of the levels you got some for free nintendo were unhappy with the amount of money
01:42:19 ◼ ► that they made from that transaction from super mario run yeah they were unhappy with how much how
01:42:23 ◼ ► much money they made from super mario run they actually made a lot of money but it wasn't where
01:42:28 ◼ ► they consider their games to use they make a lot more money from their games typically right right
01:42:33 ◼ ► then there was a report a couple of weeks ago that nintendo are becoming increasingly more difficult
01:42:37 ◼ ► to work with because they they kind of work in partnership with with a couple of different uh app
01:42:44 ◼ ► development companies there's a company called dina who they're who are their biggest partner
01:42:48 ◼ ► and they've worked with some other partners for some other games i think the fire emblem game was
01:42:51 ◼ ► made by a different studio the idea is that nintendo are being hesitant they're very hesitant
01:43:00 ◼ ► to be bleeding money from their customers so some of the games that they've released have been quite
01:43:05 ◼ ► heavy on in-app purchase since the original one and it seems like they are changing course
01:43:10 ◼ ► on wanting to include that and that is making the game developers that they're working with unhappy
01:43:14 ◼ ► because they can't make as much money so all of this leads to me thinking nintendo would love the
01:43:20 ◼ ► opportunity to be in a subscription service model with some more guaranteed revenue that apple will
01:43:26 ◼ ► provide them because apple will really want that game in this service if it exists right because
01:43:33 ◼ ► mario kart will make people sign up nobody knows what this game looks like by the way like is it a
01:43:39 ◼ ► racing game is it like one of those ones where you're just flicking from left to right nobody
01:43:43 ◼ ► knows what this game looks like because nintendo have given no details other than the name
01:43:52 ◼ ► so i think that they would jump at the chance for uh the option to get more money and i expect
01:44:03 ◼ ► you'll make whatever amount of money it will be but we'll also guarantee it will be at least this
01:44:08 ◼ ► much if you don't make that we'll give you it right as a way to kind of sweeten the pot it's
01:44:12 ◼ ► a possibility so yeah that is my whole spiel that i was about to give for pick four about why i think
01:44:18 ◼ ► the video game service will be unveiled even though there's been nothing on it but i think
01:44:22 ◼ ► it's coming and i think and i'm not predicting that nintendo are going to do this i just think
01:44:36 ◼ ► if it's video games man i'm all about the video games i know pick four i've got another really
01:44:43 ◼ ► boring one um because i don't really understand it but it seems like it's going to happen an apple
01:44:49 ◼ ► credit card so this is something that's been rumored that apple is partnering with goldman
01:44:55 ◼ ► sax and they're going to create a credit card and you will and they're also going to make a bunch of
01:45:00 ◼ ► enhancements to apple pay to make this a better experience but i quite frankly cannot fathom what
01:45:07 ◼ ► the benefit is to a customer to own this to have this card um i can't work it out but it's been
01:45:14 ◼ ► rumored and also there were people from like there's a website called the points guy which is
01:45:19 ◼ ► a credit card reward points website you have been invited to this apple event so that's a good sign
01:45:27 ◼ ► i don't get it um but there's been a bunch of rumors about it and again it's also referenced
01:45:32 ◼ ► in mark gorman's report that like goldman sax are working on it it's called project cookie which is
01:45:36 ◼ ► hilarious um but i don't know what the i can't fathom why someone would want this like because
01:45:42 ◼ ► i don't know what the benefits are yeah so they'll be they'll be um presumably part of it because
01:45:46 ◼ ► this is how all these point credit cards work is purchases at apple or on the apple store or using
01:45:53 ◼ ► apple pay will get you more points than regular purchases yeah and that presumably you can use
01:45:59 ◼ ► your points you can redeem or dollars or however they want to do it you can redeem that for a
01:46:04 ◼ ► percentage discount of you know so if you've got a hundred dollars you can redeem it for 150 in
01:46:10 ◼ ► apple credit or something like that right where they will apple will compensate you more highly
01:46:14 ◼ ► for stuff that is from apple so you use your money you use the card to buy apple stuff and then you
01:46:21 ◼ ► use the rewards from that to buy more apple stuff that's the that's probably how it will work and
01:46:26 ◼ ► then of course there's that rumor that they're going to tie this in with software on the devices
01:46:31 ◼ ► that will provide sort of like a higher level of data sync uh in terms of you monitoring your
01:46:36 ◼ ► purchases and stuff that this would be like a preferred uh card that will do more in your um in
01:46:43 ◼ ► your wallet app basically i bet there's going to be some privacy stuff right they're going to be
01:46:48 ◼ ► like you know and uh we're going to do excellent i mean like we're not going to sell that you know
01:46:52 ◼ ► yeah yeah but like what do you use the points on like apps or credit like where's what are
01:46:57 ◼ ► the points get you i don't know buying new iphones whatever you know buy new apple stuff yeah i guess
01:47:03 ◼ ► so but yeah this also just feels like company gets to the size like like apples and they're basically
01:47:12 ◼ ► you know we spoke about this before like apples moved slowly become a bank um yeah this part of
01:47:17 ◼ ► it when you have so much money you start you need to start to be able to control money and this is
01:47:23 ◼ ► where apple is in their company's life cycle so making starting to make a credit card you know
01:47:28 ◼ ► like and understanding what that looks like it reminds me of like working with motorola to create
01:47:33 ◼ ► the rocker right like let's just start and we have a company and we see what this looks like and we
01:47:38 ◼ ► understand a little bit more about this business and then maybe down the line we do something more
01:47:43 ◼ ► so right super weird one but it feels like a possibility it may not be earth-shattering i
01:47:47 ◼ ► mean like everybody's got a everybody's got a credit card a branded credit card yeah everybody
01:47:52 ◼ ► so you can get your marvel comics card you can get your major league baseball card you can get your
01:47:57 ◼ ► airline card they're all out there um okay so i the last pick by the way it is it is i'm gonna go
01:48:04 ◼ ► down pricing um with my last pick and i was thinking about this because i've been talking
01:48:09 ◼ ► for a while now about this service and thinking about how they're how they could price it um
01:48:14 ◼ ► and thinking out of the gate they're not going to have a lot they've got a smaller collection of
01:48:19 ◼ ► originals um and i think that the debate has really been sort of at that ten dollar break
01:48:24 ◼ ► point is this a 999 service or is this more than 999 999 sure 799 599 a month whatever it is and
01:48:31 ◼ ► then i was thinking about it netflix now costs the base the base right where you don't get 4k
01:48:39 ◼ ► get multiple users at once and it's just a base model is 1099 i think maybe 1199 but it's they
01:48:48 ◼ ► just raised it hbo go is like 15 a month um and i will point you back to my law of pricing which
01:49:01 ◼ ► is that whatever price you think apple's going to price something at um add money to it and then add
01:49:07 ◼ ► a percentage to that and that's the actual price of the product and that's why even though i've
01:49:11 ◼ ► been thinking this entire time we've been talking about this that this service would launch at a low
01:49:16 ◼ ► price i don't think it is i think it's going to be more than ten dollars a month um i will also
01:49:20 ◼ ► point out the higher you make the standalone price the better the bundle looks so i think that's part
01:49:27 ◼ ► of it too is why not set the price standalone price high because what you really want and it's
01:49:33 ◼ ► not high compared to like again compared to netflix even if you match netflix they're not
01:49:37 ◼ ► going to have con content on the netflix level but if you look at some of the other streaming
01:49:42 ◼ ► services they're all kind of pushing upward from five or six dollars and apple wants to be viewed
01:49:47 ◼ ► as a premium product so they're gonna they're gonna charge more because charge more means you're
01:49:51 ◼ ► worth more and that's certainly what hbo is thinking so um that's that's i mean who knows
01:49:57 ◼ ► what will happen to hbo in the long run because of word media but i think apple will price the
01:50:02 ◼ ► standalone video service at more than ten dollars a month for these reasons they want to be seen as
01:50:07 ◼ ► premium and it gives them that much more of a savings when you bundle it with music or you
01:50:13 ◼ ► bundle it with the or or what or the big bundle or whatever they want to call it so i again i'm not
01:50:18 ◼ ► i'm not 100 or even um sort of 70 confident in this but um i was going to pick less than
01:50:25 ◼ ► ten dollars and i thought about it and i was like there's no way i can pick that never bet against
01:50:29 ◼ ► apple being cheap that's a wonderful rule to live by just live i mean and you'll never be disappointed
01:50:36 ◼ ► is the second part of that right because it's sometimes you might be pleasantly surprised that
01:50:40 ◼ ► they're cheaper than you thought but um it does save you from a lot of heartache when when you
01:50:45 ◼ ► think oh that macbook air is going to be 999 and then it's not and you're like oh yeah well you know
01:50:50 ◼ ► it's apple all right so they are the four main draft picks we'll go through a couple of extra
01:50:56 ◼ ► ones um as we finish off today but we're going to go into our super weird celebrity round um because
01:51:03 ◼ ► of everything that's happening we're assuming apple's going to have some stuff to say about
01:51:06 ◼ ► their own original content the assumption that we have going into this event is there will be
01:51:11 ◼ ► some celebrities on stage coming out to talk about the stuff that they're making um so what we're
01:51:16 ◼ ► going to do is just give the name of the people maybe a little bit of explanation why but it
01:51:19 ◼ ► probably isn't required but i'm going to go with my number one pick who feels like the most obvious
01:51:24 ◼ ► person to be there for me which is reese witherspoon the reason i picked reese witherspoon not only is
01:51:29 ◼ ► she in uh the morning drama tv show thing which has a lot of celebrities a lot of big answers in
01:51:36 ◼ ► it uh reese witherspoon's production company hallow sunshine has sold multiple shows to apple at this
01:51:41 ◼ ► point yeah she is three yes she is probably their single most important creator on the service in a
01:51:47 ◼ ► weird interesting way because not it doesn't matter about her a-list status she is a big power player
01:51:53 ◼ ► in hollywood now and uh is exa in herself in that way so i think pretty she'll be there plus plus
01:51:58 ◼ ► she is in the show with jennifer aniston and steve correll yeah so she is wearing the two hats
01:52:05 ◼ ► exactly which i think that's why i think that she is like so important to the service like she is
01:52:09 ◼ ► behind the scenes and in front of the camera this is going to be my clever first pick after you took
01:52:14 ◼ ► the obvious pick but you took it instead which is very clever of you um i will just go ahead and say
01:52:19 ◼ ► who's the only person who apple has talked about who they are excited to be in business with and
01:52:25 ◼ ► that's oprah yes oprah winfrey was a high on my list too they are gonna be wheeling out oprah for
01:52:32 ◼ ► this one you would think i i think oprah can walk out she's fine yeah she could just walk and give
01:52:37 ◼ ► a wave and just walk straight off again and we're all good i like her being brought out in like a
01:52:41 ◼ ► sedan chair or something like that like here she is it's oprah say no more but uh yeah yeah i don't
01:52:47 ◼ ► know who's going to be on stage is anybody going to be on stage but i like the idea that this is
01:52:52 ◼ ► apple's opportunity to cart out celebrities so uh we might as well pick them and see what happens i
01:52:56 ◼ ► am imagining do you remember when marvel brought all of their create like all of their heroes out
01:53:01 ◼ ► for the first avengers movie you know and they all did that like big lineup like good got a lot of
01:53:05 ◼ ► superstars like that's what this feels like to me that it's where they might not get that exact shot
01:53:11 ◼ ► it is this is the beginning of the apple cinematic universe um sure got it so my next pick is j.j
01:53:16 ◼ ► abrams for a similar reason for reese with a spoon j.j that's the best you've mentioned before
01:53:21 ◼ ► big apple fan but also involved in two projects at apple um right now so i think j.j will be happy to
01:53:29 ◼ ► come on stage yeah yeah he is a giant apple fan from way back mac fan um did the opening titles
01:53:36 ◼ ► and music for the show alias which was his second tv show uh himself on his mac i did not know that
01:53:43 ◼ ► yeah oh yeah the music and the title they had him in that like photo montage didn't they a while ago
01:53:49 ◼ ► of people using that contortion and he's spoken at wwdc he is producing a show for apple i think
01:53:55 ◼ ► it's a i think it's a good one yeah he's producing two there's two shows two shows see there you go
01:53:59 ◼ ► oh it's it's it's tough i'm gonna go i'm gonna go with steven spielberg next good pick uh he he is
01:54:07 ◼ ► uh he made a deal with apple for uh amazing stories he was one of the first people to make a deal with
01:54:14 ◼ ► apple um i think everybody knows who steven spielberg is that is that is helpful he is a
01:54:20 ◼ ► legend in hollywood and the thing that put it over the edge to me for me is that he has spoken out
01:54:25 ◼ ► uh in negative ways about netflix and film um and even though apple has some film plans of its own
01:54:33 ◼ ► i kind of like the idea that steven spielberg would take would would go to an apple event as
01:54:48 ◼ ► because apple have at their disposal here maybe not at their disposal but on their roster i mean
01:54:54 ◼ ► i was looking at this and putting this together the star power that they have for this service
01:55:05 ◼ ► jason momoa whose aquaman is doing a show you've got captain america captain america chris evans
01:55:11 ◼ ► is doing a show my understanding is that chris evans has been shooting uh it was shooting scenes
01:55:16 ◼ ► in in a in in the park behind john syracuse's house so oh wow i can report that exclusively
01:55:22 ◼ ► here i think chris evans was in john's backyard and who knows syracuse is in the show maybe john's
01:55:27 ◼ ► dog ran past chris evans and he petted it who knows but they have a lot of uh stars but i
01:55:34 ◼ ► think that they will want to show a bit of breadth in their service offering so i think they will
01:55:39 ◼ ► have a representative from sesame workshop come on stage are you saying that there will be a puppet
01:55:45 ◼ ► i don't know if there'll be a puppet there might be a puppet but an individual from the sesame
01:55:49 ◼ ► workshop will come on stage to talk about some of the content that their workers like oprah
01:55:54 ◼ ► they have a a like a big big contract it's not a like here's this one show it is a you're gonna
01:56:00 ◼ ► make a suite of products for us they also have this with um peanuts like charlie brown and stuff
01:56:06 ◼ ► but i think sesame workshop feels good uh that would probably be a good good kind of like hey
01:56:11 ◼ ► we're not just all about adult shows and dramas and stuff like that we've got we've got something
01:56:16 ◼ ► for everyone so i think sesame workshop will be uh on stage at the event and i have so many to pick
01:56:21 ◼ ► here i feel like um jason mimoa who is the star of of that show c which by all accounts is one of the
01:56:27 ◼ ► most expensive tv shows made maybe maybe outside of game of thrones um is i i would not be surprised
01:56:35 ◼ ► if he's there he is also aquaman um but uh i'm gonna go in a different direction which is i'm
01:56:42 ◼ ► gonna jump off of your jj abram's pick and say especially since apple enjoys music as well uh
01:56:49 ◼ ► whether it's a musical performance or whether it's just a joint performance with jj i'm gonna
01:56:54 ◼ ► say sarah burellis yep because she is working with jj abrams on a show called little voice and she is
01:57:04 ◼ ► composing the music for the show um so i think that's really interesting like it is it is uh
01:57:14 ◼ ► that that yeah that that i like that connection it just feels very appley that she's she's working
01:57:20 ◼ ► um with jj abrams and she's working doing music stuff and that makes uh makes apple yeah happy i
01:57:27 ◼ ► think it's a good pick because if they do jj he's probably gonna come out when he's collaborating
01:57:31 ◼ ► you know like they're working together on a show so it makes sense for them to come out together
01:57:34 ◼ ► and talk about the show that they're working on now i want to see ron moore uh who was a star
01:57:38 ◼ ► trek producer in battle star galactica and does outlander now i want to see him on stage but
01:57:42 ◼ ► i don't think ron moore again i think you either need to be a big name producer or you need to be
01:57:47 ◼ ► somebody who is a well-known entertainer so again just to clarify the celebrity round these are
01:57:54 ◼ ► the actual human beings walking on the stage it's not appearing in a trailer yes because we have a
01:58:00 ◼ ► trailer round around so these are we're assuming that apple will show some trailers for that content
01:58:05 ◼ ► or some scenes or something to show like we do actually have stuff look how good it is yeah i
01:58:10 ◼ ► think it could even be a still i think they could even be if you if you show a still image if we see
01:58:15 ◼ ► something from a tv production on a screen that counts for this round yeah i suppose if they do
01:58:20 ◼ ► one of those things where they have like a video that shows a like a billion cuts of all the
01:58:26 ◼ ► different shows that they're doing in in a minute that uh all of these might score uh but uh and
01:58:31 ◼ ► we'll have to do some little uh trailer like frame by frame trailer analysis in order to get that out
01:58:36 ◼ ► but we'll do that we'll do that so my first one i'm going to go with because i think that this is
01:58:41 ◼ ► going to be their crown jewel the race witherspoon jennifer aniston and steve correll morning show
01:58:45 ◼ ► drama um i think that for me the sheer star power that they have attached to this show is going to
01:58:54 ◼ ► make it an important show for them um i think that you know it was it was incredible when they brought
01:58:59 ◼ ► on witherspoon and aniston to be in this show together especially because jennifer aniston's
01:59:03 ◼ ► not been in tv shows for such a long time this is her return to tv but then when they added steve
01:59:09 ◼ ► correll and later on it was like oh okay like they they wanted to go big right for for their like for
01:59:15 ◼ ► the final casting of all of this like not they have pumped a lot of star power into this one show
01:59:21 ◼ ► um so i think that this is going to be a big one for them and i think you know some kind of some
01:59:26 ◼ ► kind of imagery for that will look good if they're all on screen at the same time you know like look
01:59:31 ◼ ► at this look at all these amazing stars they're in one of our tv shows we have three hollywood actors
01:59:38 ◼ ► in one tv show it's also um an early order and i think that that's there's some power in that too
01:59:44 ◼ ► it was ordered a long time ago yeah and it also seems like it's this isn't a science fiction show
01:59:49 ◼ ► this one is probably faster to make right you would assume right and and i think it'll be one
01:59:55 ◼ ► of the first ones that they launch we didn't draft a sort of launch strategy but i would not be
02:00:01 ◼ ► surprised if there were if they made pilots available to everyone or to some people i think
02:00:07 ◼ ► that's sensible in the same way that you know i think they'll have some other content and you can
02:00:11 ◼ ► buy right you buy descriptions i think it'll be similar they'll have some kind of uh hey watch
02:00:15 ◼ ► this one episode but that that might exist after a free trial period which i think we have we have
02:00:21 ◼ ► lots of things that we didn't get into in this in this draft that i think are really open questions
02:00:25 ◼ ► maybe we'll talk about it briefly at the end uh with the bring out your dead round um i'm gonna go
02:00:29 ◼ ► uh you said uh you know it's not science fiction i'm gonna say they they need some science fiction
02:00:33 ◼ ► because they want some explosions and if jason mamoa isn't on stage they could at least put
02:00:38 ◼ ► aquaman himself in uh in a clip from sea which again if they're spending a lot of money on it
02:00:44 ◼ ► that money is going to be on the screen i think they will want something that's got you know
02:00:48 ◼ ► dazzling visuals explosions and the like so i'm gonna i'm gonna say we'll see something of sea
02:00:56 ◼ ► um i agree it was on my list uh i'm gonna go back to oprah there's gonna be some oprah content uh
02:01:02 ◼ ► in in this thing i think do we all get a car uh you know look under your seats you will get an
02:01:08 ◼ ► apple tv okay i'm looking i'm looking forward to that apple tv is for everybody yeah i think
02:01:11 ◼ ► there's just something and i have no idea what it will be but as again as we mentioned they've
02:01:15 ◼ ► made a big song and dance about this one so oh uh i am gonna i'm gonna play uh favorites a little
02:01:23 ◼ ► bit and i'm gonna say in addition to see i think we're gonna uh one of the early orders was ronald
02:01:28 ◼ ► d moore's sci-fi series and although ron moore may not be a household name to be put on stage i
02:01:34 ◼ ► hope he is but i i didn't pick him um that is an interesting show because it's about the space race
02:01:39 ◼ ► uh but the space race continued after the apollo program and continues to this day so it's an
02:01:45 ◼ ► advanced sort of human exploration in space also possibly cold war kind of show and you know we're
02:01:52 ◼ ► headed up to the 50th anniversary of the moon landing um i think it would be i think thematically
02:01:59 ◼ ► it would be good with all these sci-fi series is a question of do they have clips that have effects
02:02:03 ◼ ► or can they do some effects for the clips i'm sure they could if they wanted to that happens for
02:02:08 ◼ ► trailers for movies they do effects just for the trailers because it's so much earlier than the
02:02:13 ◼ ► rest of the movie so i'm going to put a chip down on that one on ron moore's sci-fi series about
02:02:18 ◼ ► space the space race because i think it will have some spectacular visuals that people will like
02:02:23 ◼ ► my final pick for trailers is going to be little america which is being created by husband and wife
02:02:32 ◼ ► team kumar najini and emily v gordon they worked on the big sick together big sick yeah great great
02:02:38 ◼ ► movie and they're working with uh some of the producers and writers of masters of none as he's
02:02:43 ◼ ► in sorry show and it's basically looking at true stories of immigrants in america and like telling
02:02:49 ◼ ► their kind of and it's described as the funny romantic heartfelt inspiring and unexpected lives
02:02:54 ◼ ► of immigrants in america at a time where their stories are more relevant than ever i think apple's
02:02:59 ◼ ► again going to want to show some some breadth to their um kind of offering but also you know the
02:03:04 ◼ ► big sick performed so well at award shows uh i think that that it might also you know and also
02:03:10 ◼ ► that movie was very successful as an indie hit even so i think that's gonna gonna play pretty
02:03:15 ◼ ► well for them lots of great choices still on the board because they've they've ordered so many shows
02:03:19 ◼ ► oh my god so many shows i'm gonna go i'm gonna go like you chose sesame workshop in the celebrity
02:03:25 ◼ ► round i'm gonna go with another one of their deals that shows the well-roundedness of this so you've
02:03:29 ◼ ► got the oprah content we've shown a mainstream drama we've got some sci-fi we've got this almost
02:03:33 ◼ ► kind of indie feeling uh and netflix feeling show with little america netflix feeling show
02:03:39 ◼ ► i'm gonna round it out with with kids content and in this case rather than going back to sesame
02:03:43 ◼ ► workshop i'm gonna pick uh peanuts charlie brown that will get a glimpse of even if it's literally
02:03:49 ◼ ► just a glimpse of snoopy and charlie brown uh i think apple wants to send a message of like yeah
02:03:53 ◼ ► we got peanuts because they do they they made a deal with with uh charles schultz's uh company to
02:03:59 ◼ ► do charlie brown peanuts content as well as their deal with sesame workshop to do new stuff so
02:04:05 ◼ ► charlie brown and snoopy are recognizable i think worldwide and uh so they'll they'll appear somehow
02:04:13 ◼ ► on stage as a part of this because you gotta brag you gotta you gotta brag about having uh snoopy
02:04:18 ◼ ► locked up i think as well it's like who would you bring out on stage right so like yeah that
02:04:22 ◼ ► will make sense to show charlie brown everybody so i think that that would that would make sense
02:04:27 ◼ ► to show visually as opposed to like hey bring out this person because there kind of isn't really
02:04:31 ◼ ► anybody to bring out all right so finally our tiebreaker so our tiebreaker round is a madcap
02:04:37 ◼ ► question uh in the essence supplied by me supplied by jason snell and the question is what is the
02:04:43 ◼ ► color of tim's shoes uh i should have done some research into this should have beforehand but i'm
02:04:50 ◼ ► gonna say dark gray dark gray okay we're gonna have a real debate if it's a mid-tone gray oh
02:04:58 ◼ ► it's gonna be wild um i am going to say see i looked at pictures and he has done white he's
02:05:07 ◼ ► done black i there's a lot of kremlinology that should not go on about this so i'm gonna say white
02:05:13 ◼ ► all right so before we before we finish out today we've got a whole draft as always you can find
02:05:18 ◼ ► uh the scorecard in the show notes so you can draw you can like pick along at home but things that we
02:05:23 ◼ ► didn't talk about i said a couple of things i wanted to mention um i think that apple will talk
02:05:29 ◼ ► about other partners that they're going to be working with to bring airplay to like roku maybe
02:05:34 ◼ ► fire tv as well just like these are some other companies that we're gonna work with they'll show
02:05:39 ◼ ► they'll talk about their deal with samsung they'll talk about the home apps on like you know the
02:05:44 ◼ ► advancements with home and what they're going to be doing with airplay on other devices but i think
02:05:49 ◼ ► they'll also have some other options to show off which will be roku fire tv as the low price entry
02:05:56 ◼ ► point and then they're still going to have the apple tv as the higher point and then working
02:05:59 ◼ ► with other tv manufacturers and integrating home kit and stuff like that i will throw in one that
02:06:04 ◼ ► i didn't pick which is uh which i really like which is uh tim apple i think somebody will make
02:06:08 ◼ ► a tim apple reference yeah i don't think it will be i don't think it will be tim cook but perhaps
02:06:13 ◼ ► one of those crazy actors will say thanks tim apple oh yeah i hadn't thought of it that way
02:06:20 ◼ ► that was good yeah because i thought when i put it in it just happened and i was like ah they'll
02:06:24 ◼ ► make it now it feels like a bit old the joke but yeah it definitely feels like something someone
02:06:30 ◼ ► would say to get a quick a cheap laugh yes i want to ask you because you put in a couple of things
02:06:35 ◼ ► and this is probably what you would go to next but what is going to happen with the mac and this
02:06:41 ◼ ► content yeah so i think one of the most fascinating things here i think it'll be in the tv app
02:06:44 ◼ ► everywhere else one of the most fascinating things about this whole thing and um uh is where what
02:06:50 ◼ ► happens on the mac and i i think it's a real question i almost made this a pick them as well
02:06:56 ◼ ► because it really is like what do they do so i think they got some options right they can say
02:07:00 ◼ ► we put it in itunes yay nobody is excited about that uh they could say it's going to be on the tv
02:07:07 ◼ ► app which is coming to the mac this fall they could do that right like marzipan and it'll be
02:07:12 ◼ ► on the tv app this fall and you'll need to upgrade your mac in order to watch the service they could
02:07:17 ◼ ► say um it is uh what we're also doing is you can log into your account and watch it on the web
02:07:24 ◼ ► and that means that if you're on a mac or a pc or any other platform chromebooks whatever you can
02:07:29 ◼ ► watch it on the web as well and that's like i mean every other video service right the the fallback
02:07:34 ◼ ► is the web if they don't have an app it's fine it's on the web i think that might be the easiest
02:07:39 ◼ ► thing for them to do and then they don't need to worry about updating any mac app to support it and
02:07:43 ◼ ► maybe the tv app comes later um and it is possible that they will just literally say this will be on
02:07:49 ◼ ► the mac in the fall when that app comes out and otherwise you have no no other way to watch it on
02:07:54 ◼ ► the mac but um i don't know which one they're going to choose if i had a guess i would say
02:08:00 ◼ ► it will be available on the web and then maybe the tv app will come to the mac this fall marzipan
02:08:05 ◼ ► yeah right yeah i think that would be the scenario there but i i would really like them to see
02:08:10 ◼ ► to see them do a web version only because it um it gets them on all other platforms without them
02:08:18 ◼ ► actually having to support them particularly as long as they can get the web page it answers a
02:08:22 ◼ ► million questions exactly right it's just oh it's if you want it it's just on the web go watch it on
02:08:27 ◼ ► the web yeah log into your apple id and there it'll be so that is the draft the draft is taken care
02:08:35 ◼ ► of you can find links to scorecard and links to everything else we discussed about in this episode
02:08:40 ◼ ► i hope that you have enjoyed this extra special wonderful bonus bumper episode of upgrade this has
02:08:46 ◼ ► been a really big episode for us yes thanks thanks to uh thanks to our special guest as well it was a
02:08:50 ◼ ► big big moment for us to have a special apple guest on i know for the first time very very
02:08:56 ◼ ► very happy about that and again we'll actually give a little shout follow out you should go listen to
02:09:01 ◼ ► atp with feel chiller it's incredible it's a wonderful wonderful episode totally puts all
02:09:05 ◼ ► these apple people on podcast i know isn't it great but we're feeling very very uh we feel
02:09:10 ◼ ► really pleased that we're able to do this today and i hope that you enjoyed the episode as much
02:09:14 ◼ ► as we have enjoyed putting it together you can find links to everything that we've spoken about
02:09:18 ◼ ► today over at relay.fm upgrade slash 237 but you can also find those links in your podcast app of
02:09:25 ◼ ► choice if you want to find jason online you can go to sixcolors.com the incomparable.com and he is
02:09:31 ◼ ► @jsnell on social networks like twitter and instagram and stuff like that and i am @imike
02:09:38 ◼ ► thanks to squarespace and lunar display and green chef for the support of this show but most of all
02:09:45 ◼ ► as always thank you for listening we'll be back next time when we're reporting live after an event
02:09:51 ◼ ► yes that's right it'll be a later release than usual because i will be in cupertino for the event
02:09:55 ◼ ► but it's going to be the regular day usually it's like a wild day of the week but it's going to be
02:09:58 ◼ ► on monday jason's going to be there so we will be reporting um as soon as he is done and back in
02:10:04 ◼ ► the snell zone yes i will tell you what oprah is really like oprah okay so thank you so much for