00:01:19 ◼ ► So unless Apple does three events and I do a clean sweep between now and the end of the year,
00:03:43 ◼ ► It doesn't count for us because there's no way for us to know it if it gets preannounced.
00:04:20 ◼ ► And the tiebreaker is, "What is the number of total iPhone color options available on all new models?"
00:04:39 ◼ ► So Jason, how many iPhone color options will there be across all of the iPhone 11 range?
00:05:05 ◼ ► And that people are suggesting maybe those are the colors of the new successor to the iPhone XR.
00:05:12 ◼ ► And if you think that, plus if they stay with their kind of, you know, gray, gold, silver for the pro models,
00:05:25 ◼ ► But you've also got to remember that there are four brightly colored XRs and then black and white.
00:05:32 ◼ ► So what I'm saying is if you wanted to think that they're just going to let it ride, you say nine.
00:05:43 ◼ ► And this is leaving aside like what they're going to do on the pro models, the high-end models.
00:06:44 ◼ ► - Before we begin our first round of picks today, I would like to talk about something very special to us.
00:06:51 ◼ ► This September, you can join Real AFM in support of St. Jude Children's Research Hospital
00:06:58 ◼ ► Childhood cancer remains the leading cause of death by disease for children under the age of 15.
00:07:03 ◼ ► Children undergoing treatment for cancer and other life-threatening diseases often need transfusions,
00:07:24 ◼ ► Real AFM is St. Jude Children's Research Hospital's first official podcast fundraising partner.
00:10:45 ◼ ► No, just a new range of colors like Apple Watch bands, a new range of colors that it won't be the 10R colors.
00:11:07 ◼ ► My hope is that they would just say, "Here's a selection of new colors," and then that would be dealt with.
00:11:18 ◼ ► I am unconvinced about the six-color rainbow situation that everyone seems very excited about right now.
00:11:34 ◼ ► The orange is only sort of there as a looking through two different little glass things.
00:11:45 ◼ ► But I think it's going to go away because I think it's going to be like Apple Watch bands.
00:12:19 ◼ ► I mean, I do think it probably has something to do with the colors that they're going to make available.
00:12:28 ◼ ► And considering they had a bunch of colors that were kind of like the old rainbow colors they just threw out in the invitation, right?
00:13:16 ◼ ► You know, like live photos were a great demo, but it's actually something that's continued to be something that people enjoy.
00:13:23 ◼ ► And I think Apple might be able to tell an interesting story around some of the stuff that they would be wanting to do with the wide angle lens.
00:13:29 ◼ ► You know, like the idea of reframing an image, changing a photo after it's been edited.
00:13:35 ◼ ► Like it's kind of like a, you know, it's one of those things that anybody could do, but if they do it first, it'll be like, oh, that's the Apple brilliance.
00:13:42 ◼ ► So I think that's the thing that they're going to really try and use to sell this phone will be the camera.
00:13:48 ◼ ► And whether that's in the video stuff that we'd heard about that might come up later, right, like these new video effects.
00:14:00 ◼ ► I think that that's going to be the story that Apple tries to tell with the 11, especially on the pro, right?
00:14:10 ◼ ► Yep, I think you, I mean, you're never going to lose a draft betting on photography features on the iPhone.
00:14:27 ◼ ► I am going to pick the absence of a technology that was once promoted as a revolutionary new iPhone feature.
00:14:40 ◼ ► Last year's introduction of haptic touch on the iPhone XR suggested it's going to happen.
00:15:03 ◼ ► Well, if, okay, so you're saying they need to mention that it gets removed, because I think these models will not have 3D touch on them.
00:15:27 ◼ ► It's very likely that they will say, and they will feature our wonderful haptic touch technology, and you've got your tick.
00:15:37 ◼ ► It's something that they, you know, they don't mention 3D touch in their displays anymore.
00:15:45 ◼ ► See, I 100% agree with you that it's going away, but I don't know if they will call it out on stage.
00:16:19 ◼ ► Now, this was the pick, if you remember, that I ended up, I went with it, I was confident of it, and they didn't really give what we considered to be a demo.
00:16:29 ◼ ► But due to the fact that Apple Arcade is set to launch in a couple of weeks, I am very confident now that they will be demoing Apple Arcade.
00:16:58 ◼ ► One of the things about the iPhone is that when they're boasting about the amazing graphics capabilities and processing capabilities of the A13, right?
00:17:07 ◼ ► And it's going into the holiday season, this is a legacy of sort of like when they used to talk about games on iPods and things like that.
00:17:18 ◼ ► So, I think it's not a bad guess that if you're going to mention games on stage, why would you not use it as a way to promote your game service that's coming out?
00:17:41 ◼ ► If there's any chat features or Game Center-like stuff in Apple Arcade, Apple haven't shown it.
00:17:59 ◼ ► So, or very shortly thereafter, based on stuff that Apple has said and stuff that other game developers have said.
00:18:07 ◼ ► So, I'm expecting to see a demo of this because this is, I think, maybe of every service Apple have available or will have available right now.
00:18:41 ◼ ► We don't know what the deal actually is in terms of the price and we don't know what the catalog is going to be.
00:18:50 ◼ ► Many of the games included, and many of the games included are made by talented companies.
00:18:57 ◼ ► Sure, I'm just saying that you have the possibility that when we get it, we're going to find that the reality doesn't match what our hope for it was.
00:19:11 ◼ ► But I think you're right that Apple Arcade has the potential to be, of all of the services Apple has been rolling out for this year,
00:19:18 ◼ ► it may be the one with the best chance of success because it does feel kind of like a no-brainer.
00:19:24 ◼ ► Like, yeah, I pay a flat fee, my entire family gets access to a whole catalog of great exclusive iOS games,
00:19:30 ◼ ► yeah, that aren't going to try and nickel and dime me for, you know, coins and things like that.
00:19:46 ◼ ► That's going to be my choice. This is going off that rumor that they're going to be, you know, a ceramic and a titanium.
00:19:59 ◼ ► So, I'm going to say, I'm not picking here whether they're going to call it Series 5 or whether it's going to be kind of like Series 4 Plus kind of thing.
00:20:09 ◼ ► But I do think that that rumor, it sounds accurate to me that they would try to push on materials again and do some different variations.
00:20:19 ◼ ► It's a little bit like how I mentioned about the colors on the iPhone, the Apple Watch bands and how Apple has had success with that.
00:20:30 ◼ ► Even if there is a Series 5, offering it in some new material options gives it some variety, gives more buying decisions,
00:20:37 ◼ ► let people who want fancier materials spend more money, which Apple is happy to let them do.
00:20:53 ◼ ► What else are they going to do? If they're going to do anything on the Apple Watch, this seems like the thing to do.
00:21:14 ◼ ► I think it's most likely there will be a Series 5 because why would you not increment it if you have minor hardware updates?
00:21:19 ◼ ► But I still think there's a small percentage chance that they'll just say the Apple Watch is great and now we've got some great new models and this great new OS and they don't actually increment the Series.
00:21:31 ◼ ► Even then we may discover that they did a little Flipstream update in there, but it's not enough for them to market.
00:21:37 ◼ ► I don't know. That's probably not going to happen, but there's just so much quiet silence out there about it.
00:21:43 ◼ ► You can correct me if I'm wrong, but I don't think we knew about the EKG functionality before that came out.
00:21:53 ◼ ► There is a possibility that they could do something like some other sensor, which could be interesting.
00:22:11 ◼ ► I don't know if you noticed in our little shared document, but I actually was going to pick this and then I backed off of it and decided I wasn't going to pick it.
00:22:18 ◼ ► It says, "I think you are almost certainly right that they're going to say Apple Arcade is going to come out October 1st or September 20th or whatever it is and it's going to cost $4.99."
00:22:42 ◼ ► They say they're sometimes very limited in what they talk about in terms of launch dates.
00:22:48 ◼ ► That's what gives me pause is not that they won't mention the price because I think it's almost certain they will mention the price, but that they may say later this month and does that count?
00:23:05 ◼ ► I think that's how I was thinking of it because they always give themselves a range, but I think some kind of time frame.
00:23:22 ◼ ► They may say September, October, within the next month, that kind of thing, but more than a season.
00:23:28 ◼ ► Apple Arcade pricing and clearer launch time frame is the way that I'm going to refer to this.
00:23:57 ◼ ► Apple Arcade feels more likely to get its date to me than Apple TV+ will be, but maybe we can talk about that a little later on.
00:24:12 ◼ ► We have seven more rounds to go in the 2019 draft, but I want to talk about our first sponsor, and that is Bombas.
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00:26:22 ◼ ► No, I'm going to say what I said earlier, which is nobody has ever failed at a draft by making camera selections about the iPhone.
00:26:29 ◼ ► And so I'm going to follow the speculation that that 10R replacement is going to have a second camera
00:26:37 ◼ ► because the one thing I think that makes me sad when I use the iPhone 10R is that it's got like the fake portrait mode
00:26:45 ◼ ► and it doesn't do a zoom, which I've really -- more than portrait mode, which I use occasionally.
00:27:03 ◼ ► I guess I'm going to get closer or I'm going to do a stupid zoom that's going to be really ugly.
00:27:09 ◼ ► So I think there are definitely rumors out there that it's the three cameras, including the wide angle, which you picked,
00:27:55 ◼ ► So I think the more you can invest as a smartphone maker in your camera stuff, the better.
00:28:02 ◼ ► And the 10R is such a great product and that's one of the things that really gives me pause about it,
00:28:10 ◼ ► So yes, I'll be sad if this comes to pass and there's now a third camera on the other ones that's even more awesome,
00:28:27 ◼ ► I think it would be very disappointing if the new phones get three cameras and the pro models,
00:28:34 ◼ ► if that's what they're going to be, and the 11, if that's what that's going to be, gets just one, right?
00:28:42 ◼ ► Again, I feel like if they didn't, I wouldn't be surprised, but I would also be surprised at the same time.
00:29:04 ◼ ► I am going with the 10R replacement becomes the iPhone 11 and the 10S and 10X Max become pro models.
00:29:17 ◼ ► I love it. I love the idea. It is super dangerous because we don't know what they're going to do.
00:29:26 ◼ ► We really don't know when the marketing, in terms of pricing and naming, we never really know.
00:29:36 ◼ ► There are presumably boxes printed somewhere that have this, but they can keep it quieter.
00:29:41 ◼ ► I like the idea, so I want it to happen because I think it's a nice idea to have the lowest priced model be the base
00:29:49 ◼ ► and then have those expensive phones be specifically the pro or high-end model instead of where it is now.
00:29:57 ◼ ► Where it's like, I don't know, there's a couple different iPhones floating around and one of them is bigger but cheaper.
00:30:01 ◼ ► It's a mess. I think this would provide clarity and I like the idea that the 10R replacement, which is a really great phone,
00:30:09 ◼ ► just say, "Yeah, that's the iPhone 11. That's it." And then SpitalTap comes out on stage.
00:30:15 ◼ ► Yeah, from the rafters. I think that this is, of the options available, the most logical, but who knows?
00:30:25 ◼ ► If they're going to name them something, which they are, they're going to name them something,
00:30:30 ◼ ► this seems like the most logical option to me. It seems like a way to solidify the 10R as the phone for most people
00:30:52 ◼ ► But then it also means that to get into the iPhone 11 line doesn't start at $1,000 or whatever it is.
00:31:01 ◼ ► And I think that Apple would like to say, "This is the iPhone 11 and it's three phones and that is the range now.
00:31:10 ◼ ► There are three phones and there will always be three phones available. That is what we do."
00:31:15 ◼ ► And all of the rumors coming out of the supply chain over the next multiple years from Ming-Chi Kuo,
00:31:21 ◼ ► it seems like three phones are here to stay. So I think it's about time that Apple brings all that branding together,
00:31:33 ◼ ► And having the cheapest one just be the 11 and then moving on from there makes the most sense to me.
00:31:40 ◼ ► Yeah, the less... I guess the more conservative approach here would be that they would call it the 11R.
00:31:47 ◼ ► And then the other two ones would just be the 11s. But I don't like that. I mean, I don't like the R and S and all of that either.
00:31:56 ◼ ► I mean, most people would probably agree that the current iPhone naming scheme is really ugly.
00:32:03 ◼ ► And I get why iPhone X was an awesome thing. Like, iPhone X with big X. It's like, "Yes!"
00:32:09 ◼ ► But then it's year two and you're like, "Uh, XS? But it's going to be XS and it's Max and there's an R?"
00:32:23 ◼ ► I think that's what you're getting at when you say that this is a risky pick, a Ricky pick.
00:32:27 ◼ ► They do weird stuff that doesn't make sense. So we try to apply logic and be like, "Oh yeah, this is the logical thing for them to do."
00:33:15 ◼ ► I was talking on this week's, or last week's, TV Talk Machine with Tim Goodman from The Hollywood Reporter podcast. I do.
00:33:25 ◼ ► Although Apple doesn't have to do it, I feel like if they're launching this Apple TV service, now is gonna be the best time.
00:33:34 ◼ ► Because, you know, the iPhone launch brings world attention. So I don't see... It's the most watched event.
00:33:49 ◼ ► I don't see how you're launching a TV service that is meant to have broad appeal in the fall without using this as your launch platform.
00:34:00 ◼ ► So I've reworded this to be like what you said about Apple Arcade. And I'm gonna say, "Apple TV Plus clearer launch timing."
00:34:15 ◼ ► I hope they're later this month or in October. And I really hope that they'll say it's October 7th or whatever.
00:34:25 ◼ ► But I think, you know, what I'm getting at here is I'm trying to pick something that I think is likely in this scenario of disclosing more information about Apple TV Plus.
00:34:34 ◼ ► Because why would you not? You've got the world's attention. You're launching this thing worldwide. Why would you not do this?
00:34:45 ◼ ► I'm leaving the pricing for you. You can take pricing or bundling. Those are out there, but I'm gonna choose the timing.
00:34:53 ◼ ► Yeah. I agree with you. We've said this for years. If Apple has something they want the world to see, you couple it with the iPhone.
00:35:02 ◼ ► No matter whether it makes sense or not. You put it on stage in the iPhone event because that's when everyone's gonna see it.
00:35:09 ◼ ► And think of everything right now considering the cost and the investment, which could be upwards of $6 billion we know now.
00:35:18 ◼ ► They want people to know about this. They want people to think that it's important, as important as they think it is.
00:35:27 ◼ ► I think they're gonna want to make sure that they have a lot of information about Apple TV Plus.
00:35:41 ◼ ► They've even said fall on trailers recently. So, you know, I think we're gonna get, we should get, as we say, better than fall, right, is what we're looking for.
00:35:53 ◼ ► Yeah, and that Wall Street Journal, Wall Street Journal I think said in the next two months in August.
00:36:00 ◼ ► And Bloomberg's report was by November, which does not mean November. It means by November.
00:36:07 ◼ ► So I think they could very easily say this is coming out this month, later this month, or it's coming out next month.
00:36:13 ◼ ► And that would be enough. And then I hope what they say is, yeah, it's gonna come out on October 10th or something like that.
00:36:38 ◼ ► Yep, that was the one. This is a, Google, you know, has been kicking Apple's behind with their night mode in the Google phones.
00:36:50 ◼ ► It's just, even my really dumb Pixel 1 has night mode that puts, makes the iPhone low light photography just awful.
00:37:03 ◼ ► Continues to change. People who test these things say Huawei's is even better than Google's.
00:37:10 ◼ ► And Samsung has a mode now in the Note line, which will probably come to the S11, which is as good as Google's as well.
00:37:19 ◼ ► So Apple was severely left behind because all of their competitors, their biggest competitors, have this now.
00:37:29 ◼ ► I don't know whether it's hardware, software, or Apple's usual thing of a combination of the both, which helps them get better results.
00:37:35 ◼ ► But they need to say they have good results, whether they do or they don't, because everyone's going to be looking at them.
00:37:41 ◼ ► And this will be in that top five list of reasons Apple's beat by X company if the iPhone 11 doesn't have a low light mode.
00:37:48 ◼ ► And I really hope that they have it. I hope that Apple's going to do smart stuff and it will do it automatically.
00:37:55 ◼ ► That's what I want, right? Like I want an automatic low light recognition and turn that mode on.
00:38:00 ◼ ► But however they do it, I severely expect them to have something in this arena for the iPhone's camera.
00:38:07 ◼ ► In some ways, this is like the greatest hits or the clip show version of upgrade these draft episodes,
00:38:13 ◼ ► because we're like rapid fire going through all these things that we've discussed over the year about like what Apple could do and what their strategy is.
00:38:27 ◼ ► Like they very clearly are guided by a philosophy of photography that's very sort of naturalistic.
00:38:43 ◼ ► That is the philosophy that has served them, except in this low light scenario where I will totally grant you what they're revealing is not quite what you see.
00:38:52 ◼ ► And is not supernaturalistic, but allows you to get a shot that you otherwise couldn't get.
00:38:59 ◼ ► And the challenge with Apple, I think has been the reason they've been behind here is that it kind of goes against their photography philosophy, but they got to do it.
00:39:12 ◼ ► I agree. And my hope is that they will actually talk about this and that maybe they'll even have a take on it that is a little bit different that's driven by their philosophy.
00:39:20 ◼ ► But it may also just be that they're like, "Yeah, people want this and isn't it amazing and we used our machine learning and blah, blah, blah."
00:39:32 ◼ ► I mean, there's technical challenge for sure, but that it's a cultural challenge for them a little bit too, which is really fascinating to see.
00:39:40 ◼ ► So I hope they do it because that Google Pixel low light mode that I've tried is amazing. It's amazing.
00:39:54 ◼ ► Smart HDR. I think the walls started to come down a little bit there because I love the photos that Smart HDR produces, but they aren't completely natural anymore.
00:40:03 ◼ ► They are doing some interesting things to some of those images to make the colors and the exposure look different.
00:40:13 ◼ ► I really love it, but we'll wait and see. I hope that they continue following that with a low light mode.
00:40:20 ◼ ► Yeah. All right. My pick is going to be also iPhone photography related, but a little bit different.
00:40:30 ◼ ► I think that on stage they're going to mention it's been two years since the iPhone X introduced the TrueDepth camera hardware that includes the flood illuminator and the camera.
00:40:43 ◼ ► So my pick is going to be that they're going to talk about some aspect of that hardware that's been updated.
00:40:49 ◼ ► Because last year's hardware was not updated. It was faster face ID, but it wasn't updated hardware.
00:40:57 ◼ ► So I'm going to just take a flyer here on them boasting about some way that that hardware is better.
00:41:10 ◼ ► I'm up. Well, yeah, you know, but I don't know. I don't know. I feel like this might be better than faster face ID for a second consecutive year.
00:41:30 ◼ ► I think it makes sense to me that they would do this if they had it. I'm just not sure they have it.
00:41:39 ◼ ► We'll wait and see. Because they can say that face ID is better in a bunch of ways, like how the iPad does it.
00:41:45 ◼ ► And the iPad doesn't seem to have any different hardware in it. Because if it does, Apple never mentioned it. And that seems unlikely.
00:41:51 ◼ ► Imagine if I picked that I lose the draft. What would happen then? Then I'd get a point which would make me win the draft?
00:42:20 ◼ ► Probably not. All right. I'm going to go, if they're going to show off the Apple Watch, I think they're going to show off one of the features that Apple thinks is the most important.
00:42:34 ◼ ► I think if they do demos of the independent Watch apps, which they probably will, they'll have some people come up and show off.
00:42:39 ◼ ► These are the new things you can do. They will show at least something about one of them being downloaded.
00:42:51 ◼ ► Demoed, I think, would mean that they actually have to show it on an Apple Watch on stage.
00:42:55 ◼ ► I'm fine with that. We've been here before. They have to show it on an Apple Watch on the screen, right?
00:43:04 ◼ ► All we really know is WatchOS stuff, and the big WatchOS focus is independent apps and the App Store.
00:43:10 ◼ ► So why would they not hit home with that if they're going to talk about the Apple Watch at all?
00:43:21 ◼ ► They should be showing that it works, you know, like that this is a thing that you can do with your Apple Watch.
00:43:37 ◼ ► Oh, this is going to be another weird pick, but I'm just leaning into the weird picks now.
00:43:43 ◼ ► Even though it's only round seven, I'm going to pick that among the things that they mention about iOS 13 on the iPhone will be a feature that they will say is coming later this year.
00:44:00 ◼ ► They're going to mention a feature that is great and awesome, but is coming later this year.
00:44:06 ◼ ► Something that has gotten kicked out of iOS 13, but that will be great when it arrives later this year.
00:44:20 ◼ ► And you acknowledge it by saying, "And later this year, we're going to have this other great feature that you're going to get."
00:44:26 ◼ ► I was thinking about this. Of the stuff that has been seemingly bumped from 13 to 13.1, I can't figure what they would need to give stage time to.
00:44:38 ◼ ► Because it's stuff like ETA sharing and maps and shortcuts automation and stuff like that.
00:44:56 ◼ ► I just am putting a little chip down here on with everything going on with the iOS 13 and getting it ready in advance and all of that,
00:45:03 ◼ ► but it might be something that they want to mention, but they're going to have to put an asterisk on.
00:45:23 ◼ ► That's cool. I just wanted to double check that because I feel like something like that could have been a sticking point.
00:45:42 ◼ ► Right, because I could argue like, oh, well, what if it's enabled on a software update and then we don't know and we can't score the draft and that's not any good.
00:45:50 ◼ ► So I'm really thinking they're going to extol the virtues of a feature of the operating system that is great.
00:45:55 ◼ ► And it'll probably be something like, and later this year, you're going to be able to do this thing and all that.
00:46:00 ◼ ► And you know what it is? I don't know. I just feel like there's enough floating out there that maybe we pick, or maybe I pick, that some of it is deferred. We'll see.
00:46:11 ◼ ► I am going to say that the 10R replacement, which I'm calling the iPhone 11, will keep its LCD display.
00:46:26 ◼ ► Oh, well, that's true. I mean, they will. They'll do the display specs. They'll say, oh, well, it's got this beautiful blah, blah, blah LCD display and it's great.
00:46:34 ◼ ► Jason, I'm playing to win. I'm not playing for this wild game that you're playing. This is important to me. I'm two picks. I'm two drafts down this year and it's September.
00:46:43 ◼ ► I'm playing to win this sucker. All right? Like, I'm not doing this hard mode game that you're playing.
00:46:48 ◼ ► Okay. That's fine. I think it's a good pick. I don't think there are any rumors at all that suggest the 10R is getting an OLED display. So I point to you.
00:47:06 ◼ ► So we'll see if you pick it first, but I think that many people will think that I'm wild for picking what I'm going to pick for round eight. But I think there's logic to it.
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00:48:08 ◼ ► I recently spent significant time in the Snell Zone, and I know that the Snell Zone is blanketed in that era Wi-Fi, and everything was very fast even out in the backyard, Jason, as they say.
00:48:18 ◼ ► Yep. When you were here in the garage, there was plenty of Wi-Fi. When you were in the backyard, plenty of Wi-Fi. Not a problem.
00:48:24 ◼ ► If you had wandered around to where we were cooking Stephen Hackett's steak, which is in the side yard where the irrigation controller is, that's a smart controller that's on the Wi-Fi, you'd have Wi-Fi there too.
00:48:35 ◼ ► It's everywhere. My house is not that big, but it still had dead spots, and it doesn't anymore because Eero's got it covered.
00:48:41 ◼ ► You can get your Wi-Fi fixed as soon as tomorrow by going to eero.com/ahoy and using the code "ahoy" at checkout to get free overnight shipping of your order.
00:48:50 ◼ ► That's E-E-R-O dot com slash A-H-O-Y and the code "ahoy" at checkout to get your Eero delivered with free overnight shipping.
00:49:00 ◼ ► Once again, that's eero.com/ahoy and the code "ahoy" you've got to use the Eero and code to get that overnight shipping for being a listener of this show. How nice is that?
00:49:20 ◼ ► And I need to, I feel like I need to go make a relatively non-risky pick here and get a point back.
00:49:40 ◼ ► Not previously unseen at WWGC, just new in this version of watchOS. New to the Apple Watch from current version.
00:50:06 ◼ ► For all we know, and I think this is fair to say, they may not show anything about the Apple Watch.
00:50:15 ◼ ► The reason maybe there's not a lot of rumors is because there's no Apple Watch until November.
00:50:25 ◼ ► I wonder if you think this is going to be as wild as I think other people will think it is wild.
00:50:40 ◼ ► And my thought there was, if they do an Apple TV segment and they're talking about Apple TV+,
00:51:15 ◼ ► So, why would you not mention it as one of the great features of Apple's television environment?
00:51:21 ◼ ► It would be foolish to not mention it because this is the one everyone's thinking about right now.
00:51:42 ◼ ► but I feel like, I don't know, I feel like there's a good chance that they will at least mention it
00:51:49 ◼ ► This is going to be a constant struggle now with Apple as the provider and the content company.
00:51:57 ◼ ► And this is something that's just going to continue to prevail across everything as they increase their services.
00:52:22 ◼ ► was the integration with other providers, right, in the channels feature or in the redesigned TV interface,
00:52:36 ◼ ► They want people to be going to the TV app because that's where their TV content will be as well.
00:54:02 ◼ ► One of our options is to say Theodra O'Brien is going to come on stage and give a retail update.
00:54:09 ◼ ► I'm going to pick that there will be an Apple retail slide with a photo of a new, relatively new, flagship store.
00:55:06 ◼ ► They would want to be able to surprise us with an individual or a property that they will have on Apple TV+.
00:55:20 ◼ ► It could be, and the way I'm thinking of this is, they have something that will be in development.
00:56:01 ◼ ► I don't think this is going to happen because it is hard to keep a secret in Hollywood.
00:56:37 ◼ ► What I really want to pick, and I regret not putting it on our list, is Spinal Tap reference.
00:57:13 ◼ ► There will be a Spinal Tap reference to that famous line about the amp that doesn't go to 10.
00:57:43 ◼ ► I mean technically as long as Mac OS X is version 10 point something, there's always hope for Spinal Tap.
00:58:14 ◼ ► You know if I beat you with these picks that I've made, you're going to feel really bad.
00:58:40 ◼ ► Hey Myke, let me mention some things that you have to choose that you have not yet chosen from and that I have not chosen from.
00:59:05 ◼ ► And then also I just want to marvel at the fact that there's lots of stuff that we haven't picked.
00:59:18 ◼ ► Yeah, this is like, it might not even be new, but it's the idea that Apple is going to say,
00:59:28 ◼ ► And they're going to boast about the fact that that TV app where you can get Apple TV+ is not just on the Apple TV and on iOS and on the Mac,
00:59:52 ◼ ► And the Apple TV app will be available on more platforms than we currently know it to be at the launch of Apple TV+
01:00:11 ◼ ► The thing that I was struggling with, the two that I had, was making my last pick faster or better Face ID.
01:00:18 ◼ ► But it felt too boring considering you already picked new or updated TrueDepth hardware.
01:00:33 ◼ ► So let's talk about some, as you just mentioned, there are like, most of Apple's product line is not being mentioned here.
01:00:41 ◼ ► And that is, I expect, because we both believe there will be an October event this year.
01:00:52 ◼ ► So you get a MacBook Pro, you get the new iPad Pro, you get maybe some detail about the Mac Pro.
01:01:02 ◼ ► I could imagine a world where they showed off this new MacBook Pro on stage and that was done.
01:01:11 ◼ ► But if they're also going to be doing iPad revisions this year and it's like new processors only,
01:01:19 ◼ ► And then I would feel like, "Okay, now you have enough to wrap up into an October event.
01:01:23 ◼ ► Put the focus on the Pros, have some people come down, gives you more time to show off the Mac Pro again."
01:01:29 ◼ ► Like there is way more of an October event in what they could show off this year than there even was last year.
01:01:36 ◼ ► The iPad Pro was an amazing thing but it was more amazing than we believed it to be before it came out.
01:01:53 ◼ ► And we know Apple have other products that they might want to give a little bit more time to this year.
01:02:24 ◼ ► No, the one we didn't say is that the XS and XS Max will share a name, which I kind of like that idea.
01:02:29 ◼ ► They're only differentiated by screen size and we can get rid of this ridiculous Max name.
01:02:43 ◼ ► which is I find a very boring feature that is still a feature that if you can do it, you would mention it.
01:02:48 ◼ ► But I find it really boring because it's slow and yes, you could charge your AirPods case with your iPhone, I guess.
01:03:00 ◼ ► I think that that's a great thing to have, but it is not the most exciting thing in the world.
01:03:05 ◼ ► They will mention it because it's going to be a new hardware feature, so it will get mentioned, but it's just not going to be great.
01:03:15 ◼ ► a perennial for us of the dream that you'll be able to leave the screen on and see the clock all the time.
01:03:52 ◼ ► and that is one of the rumors for next year, is an even larger that the Tenness Max successor successor will get even larger,
01:03:59 ◼ ► maybe that's their opportunity to put the Apple Pencil support in that model or something.
01:04:18 ◼ ► I have a real concern that they're not going to do a bundle, that they're just going to say,
01:04:29 ◼ ► "Well, bundles are complicated. We're going to keep it simple. Everything is an all-cart purchase."
01:04:33 ◼ ► And that sounds like something Apple would do, even though I think that we would all be better served with a bundle,
01:04:38 ◼ ► and I decided not to wishcast into that one because my concern is that they're not going to do it.
01:04:43 ◼ ► Also, we didn't mention--we had a bunch of fun ones for Apple TV+ that I think are all a little bit risky,
01:04:47 ◼ ► which is why we didn't go down that route, but it's like a trailer or a sizzle reel for Apple TV+.
01:04:53 ◼ ► Somebody related to a show, a producer, director, actor, or writer from an Apple TV+ show is brought out on stage at some point.
01:05:05 ◼ ► The producers, Zachary Amberg and Jim Lee Erlich, who do Apple TV+ on stage, that may also happen.
01:05:15 ◼ ► So there are a bunch of things there that we could have gone for and didn't, but they probably still will happen.
01:05:30 ◼ ► And I also think there is a possibility, which is in the pic, that he will have some kind of "Thank you all, farewell" from Tim Cook on stage.
01:05:40 ◼ ► We wrap that up in a "We could appear in an ad, we could hear his voice in a video one last time."
01:05:46 ◼ ► Or maybe it's literally just "Hey, thanks to Johnny, we're still working with him on projects, totally, but he's leaving us and he's great."
01:05:56 ◼ ► And everybody applaud. That would be a thing that, again, I don't know what likelihood that is.
01:06:08 ◼ ► There are, in the show notes, scorecards. Both a PDF scorecard and an interactive scorecard made by the wonderful Upgrading Zach Knox.
01:06:19 ◼ ► And as always, we love to see the pictures of people's scorecards. We love to see how people are scoring us.
01:06:33 ◼ ► So please do, on keynote day, please be sharing all of that online. We'd love to see those.
01:06:44 ◼ ► We still have more to do in this episode, but we will obviously be recording our episode next week after the event, so you can keep an eye out for that.
01:07:14 ◼ ► And two, no, the historic Apple logo is the six-color rainbow, and that's what the site is named after. It's not named.
01:07:21 ◼ ► In fact, when I named it, there was no expectation that Apple would ever even toy with the six-color rainbow ever again.
01:07:32 ◼ ► All right, we actually have some follow-up that we want to do and a couple of Ask Upgrade questions.
01:07:39 ◼ ► But we should take a break, our final break for this episode, and then we should do that, because there's some interesting news that we want to make sure we've covered before it gets lost in the shuffle over the next couple of weeks.
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01:08:56 ◼ ► Once again, that's squarespace.com/upgrade and the code UPGRADE for 10% off your first purchase.
01:09:01 ◼ ► Our thanks to Squarespace for their continued support of this show and all of Relay FM.
01:09:08 ◼ ► So Apple have expanded. There's a couple of press releases from Apple that we're going to cover that happened over the last week.
01:09:19 ◼ ► So now the independent businesses that want to do iPhone and Mac repairs and that kind of stuff can get access to parts, tools, and resources directly from Apple without needing to be an authorized service provider.
01:09:31 ◼ ► There's no cost to join the program. They just need to be certified and then they can get that access.
01:09:36 ◼ ► Yeah, this is good news. I would say the story here is complicated and I had a guy who actually was complaining to me about being not nice to Apple in saying that they should maybe, I mean, originally my post about this said leave it to the professionals, which good point, kind of insults the people at Apple who are the professionals.
01:09:59 ◼ ► That's not really what I intended, so I changed it. But the story here is that there used to be a vast number of Apple authorized service providers that were like the computer guy, the computer repair shop in your town, and they were the people who fixed Macs.
01:10:13 ◼ ► And then with the rise of the Apple retail store and the complexity and kind of appliance-ish nature of things like the iPod and even the iPhone, Apple started to kind of take control of service and say you should go to the Apple store.
01:10:30 ◼ ► The Apple store is where you get service and it made life very hard for a lot of those repair shops and many of them just went out of business, although they're still around, some of them.
01:10:42 ◼ ► And somebody made the point to me that, you know, a lot of those people were lousy and you get the like, they'd have one certified technician, but they would have a bunch of people working behind the scenes who weren't certified and who did terrible things.
01:10:54 ◼ ► It's like I have no doubt that that's true, but that doesn't invalidate the idea that there was a large network of repair shops.
01:11:01 ◼ ► And then for any repair shop or plumber or whatever, you got to take your chances and some of them are good and some of them are bad.
01:11:09 ◼ ► The problem is when Apple kind of took its ball and went home a little bit with Apple retail, what they ended up doing was, and this is a thing that Apple does from time to time, is they say, "No, no, we're going to do it.
01:11:19 ◼ ► We're going to really take this over and you should come to us and we're going to do it."
01:11:23 ◼ ► And although that has implications for the people who were doing it and it can be unpleasant, I get why they might say that, which is, "It's going to be a better experience if we do everything and it's through the Apple store or you send it to us.
01:11:35 ◼ ► And we've got the people who are trained and it's our hardware and we understand what's going on here."
01:11:40 ◼ ► The problem is when Apple takes total control of something and then doesn't do a very good job of it.
01:11:50 ◼ ► But over the course of time, the volume of Apple products sold and customers has gone up so quickly and the Apple store and Apple's repair ability to generate enough technicians and train people to deal with all of that has been outpaced by Apple's growth.
01:12:14 ◼ ► And so the experience of going, we talked about it when we talked about Apple retail, right? The idea that maybe Apple retail is very, very, very good at being a showroom.
01:12:26 ◼ ► But if you go in there with a broken computer, it can be really frustrating to be in an Apple retail store.
01:12:31 ◼ ► It doesn't mean that the technicians are not qualified, but you can wait a long time and it can be really frustrating and you may have a very bad experience.
01:12:48 ◼ ► Now, if you talk to like iFixit, they'll tell you this is Apple kind of trying to get in front of right to repair legislation, which might legally force Apple to allow access to its devices and its tools and its parts and things like that.
01:13:03 ◼ ► But I'm viewing it from the perspective that there used to be a thriving third party repair network for Apple and Apple has really clamped down on that and been very limiting in what those people are allowed to do while building up the Apple store as a place to go.
01:13:27 ◼ ► And this gives those people get to order Apple parts, Apple certified parts and things like that.
01:13:32 ◼ ► It's a good thing because if you're living nowhere near an Apple store and you've got your local repair store in town and they're really your only option, you know, and they've gone through the training to be a certified Apple person, they should be able to fix your iPhone or your iPad or your Mac or whatever, ideally.
01:13:53 ◼ ► But I think just the fact that Apple is loosening up a little bit in this area, it's a good thing.
01:13:59 ◼ ► I think the idea of them getting ahead of legislation, like it doesn't, I don't really see that as a problem in the sense of like, well, it kind of doesn't matter as long as they have a good solution.
01:14:13 ◼ ► I think for people like the folks that I fix it, what they're really saying is this doesn't solve our bigger issue that we have, which is right to repair, which is individuals having the ability to repair their own stuff and open it up and not be allowed to do that legally.
01:14:29 ◼ ► And so because they did like how we fix it, like they praised this, like this is a good move. But then they also said, but also let's not forget that there's this larger fight also going on that maybe Apple is trying to get in front of.
01:14:45 ◼ ► And Apple have changed their Siri grading policy. So Apple have apologized for the Siri call grading. This is where they were having contractors listening to audio clips of Siri conversations.
01:14:59 ◼ ► They have announced a number of changes to their policy. They're no longer retaining audio recordings by default, but they will continue to use computer generated transcripts.
01:15:08 ◼ ► And the only way to opt out of that is to not use Siri. They will have opt in for audio sampling. So the audio sampling program will continue, but it is an explicit opt in now.
01:15:18 ◼ ► And if you do opt in, only Apple employees will listen to those samples. They will not be having contractors and they will be tasked to delete any audio that seems to be an accidental trigger.
01:15:30 ◼ ► I mean, this is better, but I mean, there's still a part of it which I find awkward. And I was talking about this on Connected this week, like I was kind of going through my feelings live about it really.
01:15:46 ◼ ► Yeah. And I'm, you know, I think that this is a good move. It is the move they should have made. I would love it if they let you not have the transcripts, but I feel like, and this is clearly what went into this policy is, is somebody having the same feeling, which is it's less of an invasion of privacy to have text rendered from text to speech or speech to text and sent over the line.
01:16:14 ◼ ► Um, trying to figure out how it interprets stuff than it is to send an audio recording source from my home that I wasn't aware of. So I do think there's a difference there.
01:16:32 ◼ ► And maybe, maybe the difference is that it's an opt in for the audio sampling. Maybe in the long run, what they need to do is have an opt out for transcripts. Just that it's off. That one is not an opt in. They really want those text transcripts. But even then, maybe you can go flip a switch and say, I don't want that.
01:16:51 ◼ ► I can't imagine they're going to put that opt out. This is when they would have done that. If they would have done that. Like, and honestly, it kind of felt to me that even though it's written in there, they're still trying to kind of like not make, let you pay attention to that part.
01:17:05 ◼ ► Well, you can imagine that there was a whole argument here about the people who use, uh, who, you know, people and machine learning to fix Siri and train Siri that then Apple comes and says, we got to shut this off. And they're like, no, no, no, we can't. We can't do that. And they're like, all right, well, and they end up coming up with this, uh, solution, which is we're going to get you text.
01:17:26 ◼ ► We can get away with doing text transcripts, but we can't get away with sending recordings from people's houses without their consent and having them go, all right, but you need to ask. And it will probably be my guess is it will be like all of those other options that we get where it'll actually be in our face when we upgrade to a new version of iOS where it will say, would you like to share your audio files of Siri activations to help make this service better, right?
01:17:53 ◼ ► It'll be one of those things just like about sharing information with app developers and all of that. It would be a very positive, like you want to do this, you want to make it better, right? You know how bad Siri is, right? They won't say that, but yeah, right. We'll improve the service. It'll be great.
01:18:08 ◼ ► And then you can go, no, and then that's, that's it. That's probably how it'll work. And then the, the employee thing, I don't know, you guys were talking about it on connected and I, for me, it is, I just feel that there is something fundamentally different with having it be a person who works for Apple because I put my trust in Apple at some level for all of this stuff and a person who's just a contractor because to, to me, that seems like,
01:18:37 ◼ ► uh, it's now my, my sound is going outside of Apple, outside of the, the domain of Apple. Um, I know how picky Apple is about their employees. You get a job at Apple, you're going to be afraid to lose it. There are lots of things about having it be somebody at Apple.
01:18:54 ◼ ► Presumably you are better paid with better benefits contractors, and I don't like this about Silicon Valley, but it's a fact of, of how they use contractors. Now they don't have good benefits. They aren't paid as well. Um, they come and go. I imagine turnover and contractor land is much greater than it is in Apple employee land.
01:19:12 ◼ ► The people who are fully Apple, you know, made men at Apple, like they're there, they've got the imprint of being part of Apple. Like I would imagine that that is a more, uh, hard to get kind of job. And I'm not saying anything bad about contractors. I'm saying the way they're treated and the fact that it cycles through because people are looking for better contracting jobs and things like that.
01:19:32 ◼ ► And you know, this was about people going to the Guardian with the fact that they're chattering about, did you hear these people having sex on this audio file or whatever it is, or discussing a drug deal on this audio file.
01:19:48 ◼ ► And just, and I don't have any facts to back this up. I'm literally just saying my feeling is that if somebody is at Apple and they're doing this under the threat of losing their fancy job at Apple, they're going to be less likely to do things like show those files around and talk about it with their friends and talk about it to the Guardian and things like that.
01:20:07 ◼ ► And because they're better treated, they have more to lose and they're being held to Apple standards. And so Apple, to me, it's a big deal, even though it seems like a very fine point to say it's just going to be Apple employees. We're going to keep these files inside Apple. We're not going to have kind of random contractors listening to them. It matters to me.
01:20:27 ◼ ► All right, we have some #AskUpgrade questions to round out today's episode. The first one comes from Benjamin and does also reference another news story that happened in the last week. Benjamin asks, do you think that iOS 13 will be released to owners of older hardware or will 13.0 only be for new phones until 13.1 is ready for everybody?
01:20:47 ◼ ► Surprising everybody, Apple released the first beta of iOS 13.1 before iOS 13 is shipped. It seems that some features that are not in 13, beta 8, I think it was, are in 13.1. And so it seems like Apple may have cut off some of the stuff, pushed it to 13.1 because it will be coming sooner than usual, you know, maybe like a month after or something, or maybe, maybe the 11 is the only phone to get 13 and everybody else waits.
01:21:18 ◼ ► I, so my guess is that iOS 13 is a emergency, get it out the door so that we can ship it on the new iPhones OS. It would, I think it depends on when 13.1 is ready. If 13.1 is ready around when the phones ship on presumably September 20th, then yeah, everybody will just get 13.1 and people who aren't on the new iPhones will never even see iOS 13.
01:21:47 ◼ ► If 13.1 isn't going to come until like October when, um, like the iPads come out, would they ship iOS 13 for everybody else rather than having like the people on new phones have this OS version that nobody else has where if they upgrade their reminders database or reminders iCloud stuff, it breaks the compatibility with all their other devices, which can't update until later.
01:22:13 ◼ ► Then again, you know, is Mac OS going to ship in September? I can't see that it will. Maybe it will. So if I had to guess, I'd say that 13 will ship in September with the phones and then that, yeah, I think it's a coin flip.
01:22:33 ◼ ► I let's say, yeah, let's say that 13 if it comes out for one iPhone model will come out for all of them. Not sure about the iPads though, and then the rest of it will have to wait until, but I wouldn't put it past them to just have 13 be on the phones and say that it's coming in a few weeks for everyone else.
01:22:49 ◼ ► And Zach asks, I recently bought a 12.9 inch iPad Pro that I'm using as a secondary work machine. I'm torn between getting a bridge keyboard or the smart keyboard. My job doesn't revolve around writing so the keyboard would receive moderate use on email, web browsing and stuff like that.
01:23:05 ◼ ► I already have a Bluetooth keyboard and stand at home and I like being able to easily remove the iPad from its case or keyboard to use as a tablet. I also want something that is easy to use on a lap. Any thoughts on what I should get?
01:23:20 ◼ ► Well, I mean, on a lap, easy to use on a lap, the bridge keyboard is going to be the best thing to use on a lap, I think. And it's cheaper than the smart keyboard, believe it or not. The smart keyboard is not as good to use on a lap, although you can and it's okay. It's just a little bit more wiggly.
01:23:39 ◼ ► So, you know, the nice thing about the smart keyboard is that it's just a cover and it is additional bulk from just the regular case, but you have a keyboard when you need it and when you say you've got moderate use, but not a lot.
01:23:55 ◼ ► Using the bridge, you know, you've got to it's really like for serious typing and you've got a laptop at that point until you take it back out. So, you know, I don't know my gut feeling is that the smart keyboard might be fine, but I do like the bridge keyboard.
01:24:15 ◼ ► It just is and I use it that way, but it's a little more serious, a little less casual. So it sort of depends on how much you want to have that mode shift where you're like, all right, it's time to enter, you know, typing mode and go get the bridge keyboard and slide it in there.
01:24:30 ◼ ► Whereas you can just walk around with that smart keyboard and flip it open when you want.
01:24:35 ◼ ► I'm all in on bridge. I have one above my iPads now. It works. This is the way that I like to use my iPad. I'm still hoping for one with a trackpad.
01:24:47 ◼ ► That would be great, right? Because even if I just used it for scrolling stuff and text insertion, right? I want it. Like I have that space.
01:24:56 ◼ ► iOS can understand a trackpad now. Let's get a trackpad on one of those keyboards, please. Bridge. I would like that very much.
01:25:03 ◼ ► I know it's not the easiest thing to have to explain to your customers, right? Like how to enable that mode, but just give me an option, make it more expensive and let the Pro Pros get it, right? Like, come on, give me it. Give me, give me, give me a one, one, one very much.
01:25:18 ◼ ► Well, they have one for the Surface keyboard, right? So presumably they know how to do it.
01:25:22 ◼ ► Yeah. And they have one for Chromebooks, I think, or Chrome tablets too, right? Like, I don't think it's just the one device. So they know how to do it. They have the space for it.
01:25:31 ◼ ► The devices look exactly the same, you know, like they look very, very similar. Come on, come on, give me, give me, give me. That's what I say.
01:25:38 ◼ ► All right. All right. So that wraps it up for this week's episode of Upgrade. You have everything you need now to go on forth to the event next week.
01:25:53 ◼ ► So we're not going to record on Monday because that would be wild as a thing to do, to record the day before the event and have nothing to talk about.
01:26:02 ◼ ► So we're going to wait and we'll record on Tuesday and we'll give you all of the news straight out of everything that will be occurring and going down in the Steve Jobs theater over at Apple Park.
01:26:16 ◼ ► So we're very excited. iPhone time is big time. And so we have now said goodbye to the summer of fun. We're into the autumn of iPhone.
01:26:24 ◼ ► And we'll be back next time. If you want to find the show notes for this week, including all of the wonderful scorecards, you can go to relay.fm/upgrades/261.
01:26:34 ◼ ► I would like to extend a thank you again to Squarespace, Bombas and Eero for their support of this show.
01:26:39 ◼ ► Don't forget to donate to St. Jude. We'd love that. StJude.org/pineapple to do that and keep your eye out on Twitter and places like that for the other things that we're going to be doing to help support this wonderful charity through the rest of September, which is Childhood Cancer Awareness Month.