00:00:20 ◼ ► fresh from the Steve Jobs Theatre at Apple Park. Hi Jason Snell. Hi, I still have a cloud of, uh,
00:00:26 ◼ ► Cupertino pollen, I don't know, dust, something all around me. I'm back from the lovely Apple Park
00:00:35 ◼ ► campus and the Steve Jobs Theatre. And I'm here at Mega Office HQ. I've been digesting all the
00:00:41 ◼ ► information possible. Yes, you probably know way more than me. That's how it tends to be. We're
00:00:46 ◼ ► going to do our best to break down the news of today, which was the 2019 iPhone and more
00:00:54 ◼ ► keynote. But I want to start off with a #SnellTalk question. I want to hijack Snell Talk again,
00:01:02 ◼ ► because I just have a very quick question that I want to ask you to get it out of the way.
00:01:06 ◼ ► Overall, what were your thoughts on this event? The general consensus from people that I pay
00:01:12 ◼ ► attention to online is that it was a bad or disappointing event and I want to know what
00:01:16 ◼ ► you think. I think, well, first off, we knew this was going to be an iterative product cycle for
00:01:23 ◼ ► Apple. So I think disappointing. I don't know. I think it was weird that it ended with 20 minutes
00:01:28 ◼ ► to go and I really was expecting there to be kind of a one more thing at the end that they were.
00:01:33 ◼ ► They had saved something because we were so far ahead on time and I just thought there's got to
00:01:37 ◼ ► be something that's not in this. We're in the iPhone already. Like there's got to be something
00:01:41 ◼ ► and it wasn't anything that was the end. So that was that was weird. Um, I was legitimately
00:01:46 ◼ ► surprised by some of the things that happened in the event, which I think is rare and good. And
00:01:53 ◼ ► you know, a lot of it wasn't a surprise though. The bottom line is we know a lot of this stuff.
00:01:58 ◼ ► The main event is the iPhone and the iPhone was in many ways the least interesting update to the
00:02:04 ◼ ► iPhone. Although I think there are interesting aspects to it as a product. It's just it's yet
00:02:07 ◼ ► another in the line of the iPhone 10 essentially. Um, but so for me, I guess what I would say is
00:02:16 ◼ ► I'm intrigued by the idea of getting Apple Arcade out of the way first in that one of the things
00:02:20 ◼ ► that I like the least about any Apple event is interminable game demos. And they I thought it
00:02:25 ◼ ► was interesting that they put them up front instead of in the iPhone section. And I thought,
00:02:29 ◼ ► well, I don't like game demos. And there are three of them here. And it feels like filler. And I find
00:02:35 ◼ ► them boring. I understand why they do them. And they get two reasons to do them now because they
00:02:40 ◼ ► want to show off iOS as a gaming platform and show off their new service. But they are like death.
00:02:47 ◼ ► Uh, the second one is kind of like death. The third one is always just come on, please. And then
00:03:00 ◼ ► Yeah. And that was the moment when my soul briefly left my body. But I don't know. It's an Apple,
00:03:05 ◼ ► it's an Apple product event. The, they aren't the most explosive products. I don't know if I would
00:03:11 ◼ ► go so far as to say it was bad, but it was, I mean, for your iPhone event and Tim was like,
00:03:21 ◼ ► which was weird in terms of the sequencing, but I understand why they did it, did it because it
00:03:29 ◼ ► And so you kind of end ended the shape of it was kind of weird. So there's a lot of good stuff in
00:03:34 ◼ ► it. I thought, but it was short surprisingly, which made me feel like you know, when you
00:03:41 ◼ ► think what all got announced, it's more than we expected, but it still felt kind of light
00:03:47 ◼ ► for probably some good reasons. So I don't know. I thought it is not, it was not their best event,
00:03:54 ◼ ► but you know, in the end, Apple is not in the business of putting on a great show every
00:04:06 ◼ ► - I actually really enjoyed this event. Like you, I was surprised in a bunch of places. I
00:04:11 ◼ ► thought it was well paced. I liked the variants of the people they had on stage. It brought
00:04:15 ◼ ► different energies. I thought it exceeded my expectations for what this event could have been.
00:04:23 ◼ ► - Well, that's probably true. Other than that, I was hoping that we would get that like a
00:04:29 ◼ ► tile, the tile like tracker as a one more thing. And that would have been a fun new product. And
00:04:38 ◼ ► - I would have been kind of annoyed if they would have burst out the one more thing line for a
00:04:46 ◼ ► I would have liked to have seen something like that. I'll tell you though, I think this is
00:04:50 ◼ ► telling Myke, when you say it was, it was kind of surprising and that is a good thing. I, we'll go
00:04:57 ◼ ► into our draft results here in a minute, but I wasn't keeping score while I was watching, other
00:05:02 ◼ ► than, other than being crestfallen that we weren't going to get a shot of an Apple store on a slide.
00:05:12 ◼ ► surprised to see how many things I had gotten right because draft, draft aside, leaving that
00:05:19 ◼ ► aside, my mental model, my, that virtual keynote I built in my head did not conform to this at all.
00:05:31 ◼ ► - The, the, the big thing that you were talking about the Apple watch, like your big kind of
00:05:36 ◼ ► idea for the Apple watch this year was, I mean, couldn't have been more wrong, but we'll get to
00:05:45 ◼ ► one of the things that happens when we predict these things is after a while, we get tired of
00:05:48 ◼ ► predicting things that are favorite features of ours. Cause we're like, you know what? I must just
00:05:52 ◼ ► be wish, wish casting this thing. And then you get down on yourself and you're like, that's never
00:06:10 ◼ ► So on our previous episode, in case you didn't catch it, me and Jason, we make our predictions
00:06:16 ◼ ► for Apple keynotes in the forms of drafts. So, you know, we could each make our predictions,
00:06:21 ◼ ► we do it as a competition and only one of us can get a point for, for a specific thing.
00:06:25 ◼ ► Now you beat me again. So you have won the year now unless Apple does three more events between now.
00:06:38 ◼ ► - You, you, as is usual with me, I doubled down on a specific area that I thought Apple TV
00:06:44 ◼ ► and Apple TV+ was going to get more time than it did. So, and that kind of destroyed me because
00:06:51 ◼ ► I lost three points on that basically. So in essence, this is how I scored you. I scored you
00:06:56 ◼ ► as either 8.5 on 9.6, a new range of iPhone colors, no 3D touch, Haptic Touch mentioned,
00:07:02 ◼ ► new Apple Watch materials. iPhone XR has a second camera, Apple TV+ clearer launch timeframe,
00:07:10 ◼ ► new iOS features coming later this year, new Apple Watch faces shown, an Apple retail slide
00:07:19 ◼ ► - You didn't get a Spinal Tap reference. - Can I, can I drill down on a couple of those now?
00:07:23 ◼ ► - Let me just say what I, what I've struggled to score, which is updated TrueDepth hardware.
00:07:28 ◼ ► Now that was what we, in the interactive scorecard that Zach put in, he's put camera in,
00:07:34 ◼ ► and technically the camera was changed, but we weren't talking about the camera, right?
00:07:43 ◼ ► true. I was picking the TrueDepth system, which includes the face, it includes all of that stuff.
00:07:56 ◼ ► - Okay, well this was the point that I didn't score you on, because I figured you'd say that,
00:08:08 ◼ ► - The sneak peek deep fusion photo thing. - Oh, was that a later this year? I missed that.
00:08:17 ◼ ► - And I think a lot of people wouldn't have scored you that point, but it is an iOS feature. All
00:08:22 ◼ ► right, it wasn't an iOS 13 feature, but that wasn't the pick you made. So, it was just that.
00:08:32 ◼ ► Steven Hackett made the point that the newly opened flagship store, that Apple Fifth Avenue is not a
00:08:53 ◼ ► - I don't think we, I wouldn't have gone for 10. But anyway, I gave myself wide angle lens on the
00:09:00 ◼ ► iPhone, Apple Arcade pricing and clear a launch timeframe, iPhone XR replacement, what the naming,
00:09:12 ◼ ► I missed out on a demo of the Apple Watch App Store, Disney Plus being mentioned, new Apple TV
00:09:18 ◼ ► Plus content deals being announced and the Apple TV app being mentioned on the platforms.
00:09:22 ◼ ► Didn't score myself a demo of Apple Arcade. I don't think I got it, but everybody else is telling me
00:09:44 ◼ ► - Well, not when I left the room, I will be honest because there's usually a really big backup
00:09:48 ◼ ► at the tables where everybody's demoing stuff. And last year I got caught up in the backup and I had
00:09:55 ◼ ► to wait for a little while and all of that. This time when it was all over and the lights were up,
00:10:06 ◼ ► could not believe that I did as well as I did. Because like I said, my impression was this did
00:10:15 ◼ ► on something we thought would be a lock, right? That Apple TV+ would get a ton of time and it kind
00:10:20 ◼ ► of didn't, which is a surprise. But all right. So before we move on, this September, you can join
00:10:25 ◼ ► Real AFM in support of St. Jude's Children's Research Hospital during September in honor
00:10:30 ◼ ► of Childhood Cancer Awareness Month. Worldwide, more than 90% of children with cancer live in
00:10:36 ◼ ► low and middle income countries, many lacking access to adequate diagnosis and treatment,
00:10:40 ◼ ► causing many of them to die before reaching adulthood. Help St. Jude continue to provide
00:10:45 ◼ ► care to kids all over the world by donating today. Go to stjude.org/pineapple. Once again,
00:10:53 ◼ ► that is stjude.org/pineapple. I want to extend my most heartfelt thank you to every Real AFM listener
00:11:02 ◼ ► who has gotten us to 68% of our funding goal already. We have raised over $51,000 for St. Jude,
00:11:10 ◼ ► which is an incredible number. We want to reach $75,000 at least. We are about to spend
00:11:17 ◼ ► about two hours now talking about products that begin at $699 and up into four figures.
00:11:26 ◼ ► If you are going to buy any of those products, throw a little money towards St. Jude. They do
00:11:31 ◼ ► an incredible thing there. Please, I ask you to do that. StJude.org/pineapple and you can do that.
00:11:47 ◼ ► Me and Steven Hackett are going to be streaming live on Twitch, a six-hour podcast-a-thon from
00:11:53 ◼ ► 4 to 10 p.m. Eastern from St. Jude's campus in Memphis, Tennessee. Jason's going to be involved.
00:12:00 ◼ ► A new iPhone Day of all things. I will be involved in some way to be determined. I will be
00:12:06 ◼ ► videoing in and who knows what will happen. I think that's the question we're all asking
00:12:16 ◼ ► Me and Steven have a bunch of ideas of things we want to do. We needed to wait for today to happen
00:12:21 ◼ ► to know exactly what we can and can't do because now it's an iPhone Day. Well, that has opened us
00:12:26 ◼ ► up to having iPhones to unbox on the stream. There's going to be a bunch of stuff. We have
00:12:30 ◼ ► a ton of really wild things. The St. Jude team who we're working with directly, the fundraising arm,
00:12:36 ◼ ► have been really amazing and they have some fantastic ideas. They are indulging me in my
00:12:46 ◼ ► Twitch event page where you can sign up to be informed about when the event is going live and
00:12:52 ◼ ► also to find out when this event is happening in your local time zone. So we're really excited
00:12:57 ◼ ► about that September 20th. You can't forget that date if you're a fan of Apple and now you have
00:13:02 ◼ ► another reason. I would say an even more important reason to be paying attention on that day.
00:13:06 ◼ ► Depending where you are, you can watch us while you're waiting for your iPhone to come in.
00:13:10 ◼ ► We also, a couple of weeks ago, we had a big live show to celebrate Relay FM's fifth anniversary
00:13:17 ◼ ► where we played Family Feud. This event was actually video recorded and a video version of
00:13:22 ◼ ► this podcast has now been posted to the Relay FM YouTube channel. There is a link in the show notes
00:13:27 ◼ ► for that as well. Even if you have heard the Relay FM Family Feud, I recommend going back to watch it.
00:13:32 ◼ ► So it's a lot of fun. Yes, and who knows, perhaps if we had any survey questions left over from that
00:13:39 ◼ ► event, we might find some use for them. Imagine if there was a whole fourth round. What if it was
00:13:46 ◼ ► a six hour block to fill? Perhaps even something as dumb as that might be used. Who knows? Who knows?
00:13:52 ◼ ► Jason, I want to talk about this event by first talking about what was missing. Oh, nice. And I
00:13:59 ◼ ► have broken this down into two categories, the Bloomberg category and the 9to5Mac category.
00:14:03 ◼ ► Rumors that I think a lot of us have considered were definitely true, but are not true because of
00:14:11 ◼ ► either the way that they were being reported or how much they were being reported or who they were
00:14:15 ◼ ► being reported by. So a couple of Bloomberg rumors that we've spoken about in depth. And of course,
00:14:21 ◼ ► both Bloomberg and 9to5 got a lot of things right, but there were things that they got wrong as well.
00:14:25 ◼ ► There was no software feature for altering images after the fact that we have seen. If Apple has it,
00:14:32 ◼ ► they've not demoed it, which seems weird. And this is the idea of taking a photo and then being able
00:14:37 ◼ ► to pan around and bring somebody else in or change the aspect ratio in some way from the regular
00:15:07 ◼ ► well, you have the ability to crop and crop outside and it's actually using data from the ultra wide.
00:15:14 ◼ ► So you can do that. And after a while it gets discarded. If you don't edit it, if you edit it
00:15:26 ◼ ► assume you found out in the hands-on area. It is. I got a lot of information about that.
00:15:35 ◼ ► I have that moment where I'm like, I can't write any more about this because they're going to
00:15:38 ◼ ► release new iPhones and there's going to be new photo features and it's going to break everything
00:15:42 ◼ ► that I've already written. And that totally happened because that camera app has all sorts
00:15:47 ◼ ► of things in it that weren't in it before. And some little tweaks in the, in the photos app as
00:15:52 ◼ ► well. But that's one of the examples where by default, I think it shoots the video at both wide
00:15:59 ◼ ► and ultra wide so that you can crop it wider and you can turn on that feature for stills.
00:16:06 ◼ ► It's pretty wacky. That seems like something to demo, but the only thing, I guess the thing that
00:16:13 ◼ ► is the indicator of it is that you do have the, sometimes you see what's on the wide angle,
00:16:19 ◼ ► the ultra wide in the camera app on the sides of the viewfinder, but yes, you can actually get,
00:16:25 ◼ ► you can actually use that stuff and it's, it's compositing it on the fly so that you can pull
00:16:30 ◼ ► in data from outside and crop outside the, uh, the photo area. Then I would like to apologize
00:16:35 ◼ ► to Bloomberg for that, but one that I will bring them out on and Ming-Chi Kuo is in this is too,
00:16:40 ◼ ► no reverse wireless charging. Yeah. So the idea of being able to charge your AirPods from the back of
00:16:44 ◼ ► the phone, not there. This popped up on Twitter yesterday or the day before, and it sounds like
00:16:50 ◼ ► their, their feeling is that this was a late removal, that it didn't work to Apple's, um,
00:16:56 ◼ ► satisfaction. And I wonder if there will be any tear down investigation to see if that there's
00:17:03 ◼ ► actually hardware that was intended to do that in here, but they weren't happy with it. So they
00:17:07 ◼ ► turned it off or like a space where that hardware would have been, you know, like clearly they're
00:17:12 ◼ ► supposed to put a coil here. It sounds like a late, a late removal of that feature. And this
00:17:16 ◼ ► makes me bring the question of what is wrong with Apple and wireless charging. Like they can't get
00:17:24 ◼ ► it right. Like what is going on? Harder than it seems or their standards in this case, it may
00:17:29 ◼ ► simply be that their standards are higher. Yeah. Harder for Apple. Other companies do it. And then
00:17:34 ◼ ► nine to five Mac, no Apple watch sleep tracking. This is a big report from them last week.
00:17:40 ◼ ► That surprises me. That surprises me. And also there is no tile like device. So this idea of
00:17:47 ◼ ► something you would drop in a bag and we'll be able to track track. However, however, there's
00:17:52 ◼ ► probably another, uh, event coming down the road. And, um, so here's, here's the thing that we know
00:18:00 ◼ ► about these new iPhones and you may seem, you may think that's a weird feature. Why are they even
00:18:05 ◼ ► talking about that? There's this new U one chip, which did not come up in the keynote, right? Which
00:18:10 ◼ ► is ultra wide band, which is this new, uh, it's like better than Bluetooth. LE is basically what
00:18:17 ◼ ► it is. And it's got very specific location finding within 10 centimeters, which is what, four inches.
00:18:23 ◼ ► You can find an object directionally, which goes with all those rumors about how fine my
00:18:28 ◼ ► will be able to put like a little balloon right where your lost object is. And that's because
00:18:33 ◼ ► ultra wide band, among other things, like possibly being the future of NFC of possibly being, you
00:18:39 ◼ ► know, how cars, you know, future FOB, uh, you know, a little key fob, uh, car lock things work
00:18:44 ◼ ► like ultra wide band has a lot of interesting uses. Um, and part of the reason is that it allows you
00:18:49 ◼ ► to do this directionality. So like your car doesn't unlock unless you are physically right outside the
00:18:54 ◼ ► door, because it can tell that you are in a particular location within four inches. Um, so
00:19:02 ◼ ► this is in the new iPhones and, and, and what they say is like, Oh, it means that you can do airdrop
00:19:08 ◼ ► and you can see somebody who's closer to you or who you're pointing your phone at. And they become
00:19:13 ◼ ► like your default airdrop. And, and it's like, this is great because the iPhone 11 can find
00:19:18 ◼ ► another iPhone 11 and nothing else. And I will tell you, the secret is, uh, ultra wide band is
00:19:26 ◼ ► going to be in that tracker whenever they ship it. And that's why it's in there. That's, that's why
00:19:31 ◼ ► at least the first, I think there are lots of uses coming up in the future for ultra wide band.
00:19:35 ◼ ► I do think that it's got a, it's a tech with a lot of potential. The problem is it's kind of not for
00:19:40 ◼ ► anything right now. Is they're going to use it for airdrop. That's what Apple have announced so far
00:19:45 ◼ ► on the, on the product pages. It's like a waste of time, but it's going to be, it's also going to be,
00:19:50 ◼ ► uh, for, uh, that tracker if it ever happens. And I would say it's also presumably going to be
00:19:55 ◼ ► for Find My so that if you've got an iPhone that's lost, um, it will work similarly where you will,
00:20:01 ◼ ► you know, people, people will see it. I'm sure it'll find its way into AirPods too. Yeah. I,
00:20:06 ◼ ► I think if this, if this ultra wide band stuff really works as well as it sounds like it does,
00:20:10 ◼ ► I think eventually it'll go anywhere, everywhere because imagine having that level of precision
00:20:15 ◼ ► that any Apple device that's, um, within, you know, a few yards, if not more, you know, 50
00:20:22 ◼ ► feet or something like that. And you can get precise information about where that object is.
00:20:26 ◼ ► So I, I think the U1 chip is the suggestion that there is probably an Apple tracker coming,
00:20:32 ◼ ► but not today. Yep. Not to say it won't happen, but these were the things that I think everybody
00:20:36 ◼ ► had decided were happening today and some of them didn't happen. So there we go. All right. Let's
00:20:42 ◼ ► take our first break and then we're going to talk about the iPhone because we do things in our own
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00:23:01 ◼ ► for their support of this show and Relay FM. All right, let's talk about the iPhone. We have
00:23:07 ◼ ► the tale of two iPhones here, Jason, is the way that I've been thinking about this. And there's
00:23:12 ◼ ► kind of two, two big questions that I want to ask you. And we're going to talk about them and see if
00:23:17 ◼ ► we can try and answer them by the end. These two questions are, is the iPhone 11 truly the
00:23:31 ◼ ► could it be, Myke? Any more pro than that? How much more pro? So these are the two questions
00:23:35 ◼ ► that I have to ask. And we're going to keep those in mind as we go through some stuff here.
00:23:40 ◼ ► I think we have to start with a name though. They did it, Pro Max. iPhone 11 Pro and iPhone 11 Pro Max.
00:23:47 ◼ ► Get pumped with Pro Max. They really did it, didn't they? They did it. And Shilla said,
00:23:53 ◼ ► it's a device pros can count on to get their work done. I wrote that down myself. I don't know what
00:23:59 ◼ ► that means. Yeah, well, I do. I do. It's all right. I think the pro name, like I'm surprised
00:24:09 ◼ ► that they spent as much time on it, that Shiller spent as much time on it as he did. Like he
00:24:13 ◼ ► acknowledged on stage that this is the first iPhone that they've had a pro name on and what
00:24:18 ◼ ► does it mean and what are pros? I think what they showed in their demos is that they, at least one
00:24:25 ◼ ► pro example here is that you can give this to professional photographers and you can get this
00:24:32 ◼ ► to directors and cinematographers and they can do their work on this device. Here's my question
00:24:36 ◼ ► that I have. If you remove what the actual lenses give, how far could those same people have gotten
00:24:44 ◼ ► with the XS Max? Well, I think the argument is that the XS Max was a pro in everything but name
00:24:51 ◼ ► and the X was a pro in everything but name. I think what's really happening here is that
00:24:57 ◼ ► we can overanalyze this. Pro is a word Apple uses to mean high end. And what the marketing pivot
00:25:10 ◼ ► that Shiller is doing on stage there is saying essentially this is a phone so powerful with so
00:25:18 ◼ ► many great features that the pros can use it to do these amazing things and you can have it.
00:25:24 ◼ ► That's the marketing move that's happening there. It's for people who want to pay to get the very
00:25:31 ◼ ► best to feel like you could shoot a movie on this. I'm not personally going to shoot a movie on this
00:25:38 ◼ ► a feature film but you could because it's the best. And that's really the appeal of pro in a
00:25:45 ◼ ► lot of categories is it's code for the best because the pros of course would buy the best. They're
00:25:51 ◼ ► going to pay for the best. We used to have this term that has fallen out of vogue which is fine
00:25:56 ◼ ► called prosumer but the idea of the prosumer is literally it's somebody who's not a pro
00:26:01 ◼ ► but wants to use pro stuff because they want the best and they're willing to pay more than they
00:26:08 ◼ ► probably need to because they want the best that's available. And that's what's going on with the pro
00:26:12 ◼ ► name. Not only is it just coded in everything Apple does that pro means high-end but it's got this
00:26:18 ◼ ► underlying meaning which is that the pros can use this stuff. It's like the best you can buy
00:26:24 ◼ ► and you're not a pro but you can still buy it and feel good that you've got that awesome camera too
00:26:30 ◼ ► even if you never download Filmic Pro and shoot you know in from a steady cam rig a feature film
00:26:46 ◼ ► take shots here but like there is also a part of me that thinks like it is also maybe in a way
00:26:54 ◼ ► kind of accepting that the only people that can really easily afford this device at least to buy
00:27:03 ◼ ► David Tompa Maybe but it's again it's it's there's a lot of stuff going on there is it a business
00:27:08 ◼ ► expense is this that this is how you prioritize your income is I want to I want to get the new
00:27:14 ◼ ► hot iPhone every year every other year whatever it is like whoever those buyers are who are coming
00:27:19 ◼ ► for that but you know what I like about this is that it places one of the challenges with the
00:27:25 ◼ ► iPhone 10 is that it placed the spotlight on the thousand dollar and up phone as the definitive
00:27:33 ◼ ► iPhone and the most work Apple did in this event by far was repositioning the cheaper phone.
00:27:47 ◼ ► David Tompa That's what they're doing so so what they what they do is it's two things it's first
00:27:52 ◼ ► off this is the iPhone 11 this is this thing that they never said is the 10 like the 10 R
00:27:59 ◼ ► even though we know that it's basically an updated 10 R no this is the iPhone 11 and it's 699 which
00:28:07 ◼ ► is $50 down from what the 10 R cost. Will Barron They never should have called the iPhone 10 the
00:28:12 ◼ ► iPhone 10 they never should have called it that it should have had a different name and they would
00:28:17 ◼ ► have made things way easier for themselves. David Tompa Should have been the iPhone iPhone Pro even
00:28:20 ◼ ► back then right but I think they just couldn't resist the X. Will Barron They tried to do it in
00:28:24 ◼ ► Will Barron They tried to I think they were trying to differentiate it in some way by giving it that
00:28:28 ◼ ► Roman numeral but then by calling it 10 they should have just called it iPhone X right like
00:28:33 ◼ ► and then just I think a lot of this stuff would have been easier for them I think a lot of the
00:28:38 ◼ ► anyway but this is it's too much tea reading at that point what you've said there has made me
00:28:44 ◼ ► think like as I've been thinking I think the 11 and the pro they are closer than I would have
00:28:51 ◼ ► thought they would be yeah I mean I was maybe expecting for them to I mean really the screen is
00:28:56 ◼ ► the is can remains the biggest difference between the two because a lot of the internals are the
00:29:06 ◼ ► third camera which which is the telephoto not the ultra wide huh well that was a big surprise that
00:29:14 ◼ ► was a big is there so but but anyway the the heavy in terms of like overall marketing this is the
00:29:21 ◼ ► heavy lifting that they're doing is they want to say you know the iPhone is not a thousand dollar
00:29:25 ◼ ► phone the iPhone is a seven hundred dollar phone and then it goes up from there and there's a pro
00:29:30 ◼ ► model where you're paying for I wrote it down for our customers who want the most sophisticated tech
00:29:37 ◼ ► that really pushes the limits that's how they're positioning the 11 pro and and then within that
00:29:45 ◼ ► they're they're talking about cameras at the center of all the positioning of it which I think is also
00:29:49 ◼ ► interesting but this is their this is their thing this is their message that they want out there
00:29:54 ◼ ► is these colorful two camera powerful 699 phones are the iPhone and then there's also the high-end
00:30:05 ◼ ► phone Apple's website will tell you it's 399 dollars of a trade-in that's what it says right now
00:30:09 ◼ ► yes and in the retail segment there was a little bit of that like watch the prices go down as you
00:30:14 ◼ ► trade in a phone kind of animation stuff going on but yeah it's uh you know this is what they're
00:30:20 ◼ ► trying to do is redefine what we thought of as the 10r as the mainstream iPhone which I think is a
00:30:26 ◼ ► good move because like people are gonna love that thousand dollar phone and want to buy it but I
00:30:32 ◼ ► think Apple is better served by rewarding them by saying yes it is pro it is very important it's
00:30:38 ◼ ► worth that thousand dollars and by saying oh if you don't want a thousand dollar phone that's fine
00:30:42 ◼ ► the real iPhone 699 yeah you don't need it because this one's yeah brilliant because like a lot of the
00:30:46 ◼ ► internal is the same we'll get to that in a minute I want to talk about how these things look and how
00:30:49 ◼ ► they feel because you have both touched and seen them we are in camera bump city because not only
00:30:57 ◼ ► is the bump bigger on both phones there's multiple levels of bump now even camera bump city has
00:31:02 ◼ ► skyscrapers mike yeah hey here we go camera camera bump city is just off the highway from dongle town
00:31:09 ◼ ► yeah it is it's uh it's so yes it is two levels if you if you run your finger over that camera bump
00:31:17 ◼ ► which don't do it because you've just smudged the lens everything of your camera but um they are
00:31:21 ◼ ► they are slightly up from the glass of the bump they they rise a little bit because I think
00:31:29 ◼ ► there's like a lens that is in there that is not part of the um the glass and and that's why it's
00:31:34 ◼ ► like that in the end you know does it does it matter I think that what they're trying to do
00:31:39 ◼ ► is just sort of say yep that's a bump but yes there there's texture on the on the bump now and
00:31:44 ◼ ► the bump is the big square and it's they've decided I think this is an interesting example
00:31:53 ◼ ► sigh like you want to do what three cameras and a flash and a sensor on the back really
00:31:59 ◼ ► okay how do we do and then they're like all right how do we do this and they said you know what we
00:32:05 ◼ ► do it by calling it out we're not going to scatter a bunch of little bumps around the back we're going
00:32:08 ◼ ► to put a big square in the corner and it's going to be part of the identity of these phones and
00:32:13 ◼ ► that's what they've uh that's what they've done and you can like it or not like it but I think
00:32:17 ◼ ► the truth is that when you've got all these kinds of cameras on the back of these phones
00:32:20 ◼ ► the bumps are going to happen and this is how they chose to do it it's an interesting interestingly
00:32:25 ◼ ► the the big square that the the first level of bump is just glass right like it's just a raised
00:32:32 ◼ ► piece of glass it's not it's not like a a different piece or anything like that it's it's just like a
00:32:38 ◼ ► an extra piece of glass that they've it's not and it's not even an extra piece it is the continuing
00:32:43 ◼ ► of the of the glass the glass is obviously coming off with the with the bump there yeah so um the
00:32:50 ◼ ► pro phones is my understanding they have a different feel to the regular phone right because
00:32:56 ◼ ► they pvd coated the glass um I want to know what they feel like how what is the difference in this
00:33:02 ◼ ► texture so they're they're matte and they have a matte feel on the back because it's this it's this
00:33:08 ◼ ► coated glass so it they're they they have a texture it's a you know I don't even know how to describe
00:33:14 ◼ ► it it is you could you could say it's kind of kind of paper-like or slightly tacky I'm not sure
00:33:19 ◼ ► tacky is the word I would use but it is it is a rough texture and the colors are uh are it's
00:33:27 ◼ ► it's a matte finish um the sides are still the same I would say the same as the 10s they're the
00:33:35 ◼ ► stainless steel side so if you're one thinking like oh well maybe this phone will be more uh
00:33:41 ◼ ► able to be held in the hand without it feeling slippery I don't think so because the stainless
00:33:48 ◼ ► ring around it is the same essentially as the 10s it's it's really just the back that has got this
00:33:54 ◼ ► other other thing and I think what you'll see with both of these models is part of what Apple's doing
00:34:04 ◼ ► learning the lesson honestly oddly of Apple watch bands which is how do you refresh your product
00:34:12 ◼ ► that doesn't actually refresh that often the answer is change the colors why not and so Apple
00:34:18 ◼ ► is is very much saying we're going to change the colors and the look even though the the base model
00:34:24 ◼ ► is not that different from the 10s except for that camera it's it looks totally different like because
00:34:30 ◼ ► you've got the matte back and you've got a different color option and on the 11 you've got
00:34:36 ◼ ► a completely different look with different colors and that is one way you get people to reconsider
00:34:43 ◼ ► if they didn't buy or think about getting a new phone like just like people buying Apple watch
00:34:48 ◼ ► bands more expensive than Apple watch bands and you probably won't do it as often but it's the
00:34:51 ◼ ► same idea it's like oh I sat out I didn't like the 10r colors and then you see the 11 colors you're
00:34:56 ◼ ► like oh you know maybe you like those colors and then you come back in or you want to you want to
00:35:00 ◼ ► change it up I think that's all kind of part of the buying psychology that Apple's preying on here
00:35:05 ◼ ► so let's talk about the colors the 11 comes in white and black green and yellow purple and
00:35:12 ◼ ► product red uh product red white and black they're probably much and much the same I would expect as
00:35:18 ◼ ► the 10r but the green and the yellow they seem to be different shades um and purple yes is new
00:35:26 ◼ ► yeah and I would say that they seem it wasn't green I don't think there was green before because
00:35:31 ◼ ► blue and orange we had before and they've been replaced and and they've been replaced I would
00:35:35 ◼ ► say that um I only I have an orange 10r here um coral best color coral yeah fire we both agree
00:35:43 ◼ ► on that one the the um these colors are more again color is not my best thing but I would say more
00:35:50 ◼ ► more pastel kind of colors they're they're lighter colors they're not the super glary bright colors
00:35:56 ◼ ► of the 10r and again I think that was a choice I think they wanted to provide a little variety
00:36:03 ◼ ► because they went really aggressive with the colors last time yeah but I think it's a shame
00:36:09 ◼ ► the colors of these phones don't excite me in the same way that the 10r's colors did because I felt
00:36:16 ◼ ► like they were making stronger statements the red the red is is a is a bright red because it's a
00:36:21 ◼ ► product red but but yeah the purple and the green and the yellow are a more of a you know easter egg
00:36:26 ◼ ► color yes these are the easter phones yeah then the uh like the 10r that coral 10r which is just
00:36:33 ◼ ► you know orange very orange in a way that these are not so again I think they're just they're
00:36:45 ◼ ► after the new iphones come out is her move-in day and we got to get her a new iphone and I
00:36:49 ◼ ► I anticipated getting her an 11 and what I told her was look at the 11 colors and make a decision
00:36:55 ◼ ► and then and then after the slide came up that said we're also going to keep selling the 10r
00:37:00 ◼ ► I texted her again I said they're also going to keep selling the 10r so if you like those colors
00:37:04 ◼ ► better we can get you a 10r instead and we'll see what she says but I think that's interesting and
00:37:10 ◼ ► actually provides uh I do think some people might choose a 10r over an 11 specifically because they
00:37:16 ◼ ► like the color better the 10r and the 8 are staying around in the lineup yeah interesting
00:37:21 ◼ ► midnight green midnight green now I feel like this is one of those things where a lot of people
00:37:29 ◼ ► going to disagree with me but what what why of every color available to you apple did you choose
00:37:38 ◼ ► this specific color I don't get it I mean you can tell me if I'm wrong can you tell me if I'm wrong
00:37:45 ◼ ► I don't like this uh I don't like the color very much and I don't I cannot get my head around why
00:37:52 ◼ ► of every color this is the color that the apple have chosen to to add I don't know I think they
00:37:58 ◼ ► wanted dark colors a nice navy blue navy blue yeah I know I think I agree my uh I mean you're talking
00:38:08 ◼ ► to a guy whose iphone 10s is in a midnight blue uh leather case right like I really like that dark
00:38:15 ◼ ► blue they must somebody want an argument here and they decided they weren't going to do more than
00:38:19 ◼ ► four it's like we have 10 iphone colors people 10 iphone colors um the they somebody said this is
00:38:26 ◼ ► this is something that we can consider pro uh and we can go with it and that that it's still super
00:38:32 ◼ ► subtle because clearly what they don't want is for the iphone pro models to be um garish I get that I
00:38:40 ◼ ► understand that but I just think that they chose of just to me like a weirder option I will be
00:38:46 ◼ ► sticking with good old gold my good friend gold is a new gold color I don't know what that will mean
00:38:51 ◼ ► but I really like the gold iphone and clear cases which I'm so excited about yeah that came up on I
00:38:57 ◼ ► think ATP uh somebody made just as an aside was like why don't they just they make these beautiful
00:39:02 ◼ ► phones they should offer clear cases for all of them let me tell you Jason it was actually uh it
00:39:07 ◼ ► was on connected because I said it oh was it you yeah like oh I thought it was on last week's
00:39:11 ◼ ► episode well maybe they said it in ATP too I think an ATP ATP the episode you can't listen to because
00:39:16 ◼ ► it's already been spoiled by actual events well I hadn't heard that episode at that point and I also
00:39:21 ◼ ► said it both of you did and I think that that was good and literally that was what was said on stage
00:39:26 ◼ ► it's like you can get clear cases for all of them it's like yeah good job apple yes about time yes
00:39:30 ◼ ► because people want to see your phones yeah I've actually been asking for this for a while like
00:39:34 ◼ ► when I remember when there was the 10r rumor um and they were talking about clear cases like why
00:39:39 ◼ ► can't I get a clear case for my regular iphone because I had this beautiful gold iphone and I
00:39:44 ◼ ► never get to see it never get to see it me too never get to see it so I'm happy about that yeah
00:39:49 ◼ ► um let's talk about the cameras because that is the the big thing that that's the story that's
00:39:55 ◼ ► always is and and in some revisions it's more than others and this is one of the more than others
00:40:01 ◼ ► because it is an s effectively yeah which is a strange thing to think about but that's kind of
00:40:06 ◼ ► where we are um it's another s year uh the it is that it was we mentioned it already big surprise
00:40:14 ◼ ► that they went all in on ultra wide and didn't put telephoto on the 11. I was I honestly hadn't even
00:40:21 ◼ ► considered that they would put anything other than a telephoto lens on this yeah which must mean that
00:40:28 ◼ ► apple are very confident and comfortable with the performance of software portrait photos yeah I
00:40:34 ◼ ► wonder I wonder too so well I don't know because you do have two lenses which means you do have
00:40:40 ◼ ► parallax so I think in fact no they said didn't they they said that you can now do uh portrait
00:40:48 ◼ ► mode for other stuff on the 11 and it's because they still have the parallax even though you're
00:40:52 ◼ ► taking it with the one camera you can use the other camera's data for true depth perception
00:40:58 ◼ ► parallax which means that instead of using machine learning to find a face and say oh this is a person
00:41:03 ◼ ► and I'm going to blur the background they can actually use depth so you can take pictures of
00:41:06 ◼ ► pets and objects and stuff like that so they get and that's interesting right so they they get
00:41:11 ◼ ► the portrait mode feature without needing to do what they do on all these other what they've done
00:41:17 ◼ ► up to now which is use the zoomed camera as your parallax instead they're like no I can actually
00:41:22 ◼ ► just use I can use the wide and and but what I said last week you know when among other things
00:41:30 ◼ ► when I said like you know you you will never go wrong betting on more photo features on new iPhones
00:41:36 ◼ ► because they're important but what I said was the thing that makes me sad when I use the 10r is that
00:41:41 ◼ ► I can't zoom in and I was thinking about that because you still can't on the 11 like zoom in
00:41:47 ◼ ► no it's not there instead they want to go wide and I wonder if there's some thought process there
00:41:51 ◼ ► about how these they know how their phones are used and they may have realized that people
00:41:58 ◼ ► either they made a guess or they have data to suggest that what people really want to do
00:42:15 ◼ ► a bunch of features that use that ultra wide camera which uh Phil Schiller called super wide
00:42:21 ◼ ► at one point which made me laugh because it's like master of marketing and he got the phrase wrong
00:42:25 ◼ ► one time but ultra wide camera lens you get to do things like you know uh the zooms in uh especially
00:42:34 ◼ ► in the three camera system but even in the two camera system when you're doing video and you
00:42:37 ◼ ► switch between those lenses it it has a whole like zoom back effect and it's all like see there's no
00:42:44 ◼ ► like jerky switching to the other camera it's like you just zoomed out which is wild also do the
00:42:51 ◼ ► smooth effect when going in like going using the telephoto on the pro I think so I think that I
00:42:57 ◼ ► think that's all yes yes I did see that would be nice because I've that's always been a frustration
00:43:02 ◼ ► when trying to use those and it had like that zoom wheel in the camera app which is cool yep it's all
00:43:07 ◼ ► uh they're using software there to sort of smooth out all of those all of those zoom movements so
00:43:13 ◼ ► that's all you know that's all good and then there are also some features with that ultra wide like
00:43:17 ◼ ► on stills and I think this is turned off by default but you know you can do that thing that I said
00:43:22 ◼ ► earlier at the top of the show that was not wrong by Bloomberg which is you can use the ultra wide
00:43:27 ◼ ► data to expand your crop area on a regular photo using the wide camera and that also is just kind
00:43:36 ◼ ► of a magic feature that's hidden in the background we are finally getting an upgrade to the selfie
00:43:42 ◼ ► camera it's going from a seven megapixel lens to 12 megapixels and brings with it 4k video and slow
00:43:49 ◼ ► mo so you can do slow mo selfies apple is going to do their best here to try and create something
00:43:55 ◼ ► called don't even say it don't say it don't say it I'm gonna do it I will be the person to take
00:44:00 ◼ ► that bullet for all of us slofies that's what they want they're gonna create they're gonna they're
00:44:05 ◼ ► gonna put a lot of money and time into this because they're gonna try and make it a thing
00:44:08 ◼ ► fine I think the ad that they've made was very funny I enjoyed that a lot so that's the thing
00:44:15 ◼ ► that they're doing but I am actually just genuinely really happy to finally get a upgrade to the front
00:44:21 ◼ ► facing camera I use the front facing camera a lot and over time become frustrated by it and also
00:44:27 ◼ ► it's a wide angle too right so you can you can zoom in yeah that's that's the big thing is that
00:44:32 ◼ ► by default if you're holding it in vertical it's cropped basically on the sides but if you turn it
00:44:41 ◼ ► to horizontal then it expands and you and now you're using kind of wide mode can I change it
00:44:47 ◼ ► myself if I want to yeah there's also a zoom button on it so if you're holding in portrait
00:44:50 ◼ ► and you just tap the zoom button it zooms back out it's just it's zoomed into sort of classic
00:45:10 ◼ ► I have nothing to say about this yet other than the images they showed look good the proof is in
00:45:17 ◼ ► the pudding on this one and I will absolutely not give Apple a buy on their ability to just make
00:45:21 ◼ ► this work like I want to wait and see right is that fair like I just feel like this is a
00:45:27 ◼ ► difficult thing to do and I want to see the I want to see the results myself they seem to have put a
00:45:34 ◼ ► lot of effort into it like they did they said we're going to do this we're going to do it right
00:45:38 ◼ ► when you're in a dark environment you actually get like um an icon comes up it actually will show you
00:45:47 ◼ ► how long your exposure is going to be which is really interesting so like you're you're in a
00:45:53 ◼ ► dark environment and it says three seconds and so you know that's like hold the camera for three
00:45:59 ◼ ► seconds and it's going to do a three second exposure so it's giving you feedback right away
00:46:03 ◼ ► I was told that this goes beyond that which is really cool like if you put this on a tripod
00:46:10 ◼ ► like you're shooting a nature shot it knows you're on a tripod because you're not jiggling with your
00:46:16 ◼ ► hands and it will let you roll that shot out for long amounts of time to gather lots of light which
00:46:24 ◼ ► is pretty cool so this is also a I don't know if you ever did that but I would sometimes take shot
00:46:30 ◼ ► night shots where you put a camera on a tripod and you crank it up to 30 seconds or a minute
00:46:34 ◼ ► to open the shutter and you you trigger the shutter and you walk away and it just opens
00:46:38 ◼ ► and sits there drinking in the the light in the in the night this can do that this feature can do
00:46:45 ◼ ► that okay and it knows because of its motion sensors that it's in a stable environment it
00:46:50 ◼ ► knows it's stable and if it's not stable it doesn't offer that feature because you're a
00:46:55 ◼ ► human and you're shaky and you if you can hold it together for three seconds and then obviously
00:47:00 ◼ ► it's it's bracketing with a whole bunch of different photos that it's taking before and
00:47:04 ◼ ► after and it's doing a bunch of for for this night mode to presumably knit that all together
00:47:11 ◼ ► and using machine learning and all those things that google talks about I assume all of that is
00:47:15 ◼ ► happening in this night mode too but it's uh apple it feels very much like somebody in the photo team
00:47:21 ◼ ► at apple is like all right if we're gonna do long exposures in the darkness we're gonna do this
00:47:25 ◼ ► right so there's a lot of of depth okay going on here which I think is interesting like I have a
00:47:30 ◼ ► lot of hope now in what you're telling me but like I still know that there is especially for the
00:47:35 ◼ ► quick shots like there's a lot of machine learning that has to go on and for sure to get that right
00:47:45 ◼ ► and you say oh no this is terrible right like the face there's you can see the room but the person
00:47:49 ◼ ► is all smudged in the face or whatever and you know they they are trying very hard I actually
00:47:54 ◼ ► really like that when they were showing off the pro sample images which were all credited by name
00:47:59 ◼ ► and that stuff which I thought was an interesting thing after all that brouhaha when they held the
00:48:03 ◼ ► shot on iphone campaign and now they're creating people by name also reinforces the pro thing right
00:48:07 ◼ ► like these are these are the pros we had the pros shoot because it had all like the iso and all that
00:48:12 ◼ ► in the corner it's like okay yeah stop yes we get it we get it um but uh what I liked is that that
00:48:18 ◼ ► Phil kind of said like and this is what you can get if you put it in the hands of a professional
00:48:22 ◼ ► and I actually kind of liked that because it was like look you can it is possible to do this but
00:48:27 ◼ ► you're not going to get this right like it needs you can get close to it you have a better chance
00:48:34 ◼ ► than ever getting an image that looks like this but it takes someone knows what they're doing to
00:48:39 ◼ ► really get it get out of it we can yeah right cinematic stabilization so better stabilization
00:48:45 ◼ ► in video um I'm I'm all of this sounds amazing for me personally I would I am willing to upgrade my
00:48:54 ◼ ► phone to get this camera stuff because it is a lot of really interesting stuff the ultra wide
00:48:59 ◼ ► lens is something I've wanted for a while night mode is something I wanted for a while a better
00:49:03 ◼ ► uh selfie camera like so for me like I will be happy with this phone upgrade for all of this
00:49:09 ◼ ► but what I'm wondering is can apple take back the crown as the camera phone or are they just
00:49:15 ◼ ► going to get to parity now that's the question and it takes time to see yeah yeah we'll have to see
00:49:21 ◼ ► because it really is literally going to be what is the what do these look like when they're put in
00:49:26 ◼ ► side by side all the reviewers will be doing that right they'll be taking the other great smartphone
00:49:32 ◼ ► cameras and comparing them because again it's like one of those things where I will pay attention to
00:49:37 ◼ ► the people that I know that review these things that are in the apple world and they'll say like
00:49:41 ◼ ► this is the best iphone camera ever and I'll be like I'll be like for me personally brilliant
00:49:44 ◼ ► I'm happy with that but then I'll pay attention to the people that are in the android world as well
00:49:48 ◼ ► and see like okay so this is the best iphone but how does it stack up against xyz especially
00:50:00 ◼ ► so right so like I'm intrigued what can google do so we'll see yeah and the other question is
00:50:06 ◼ ► is there anybody out there who realistically is going to buy a smartphone based entirely on camera
00:50:11 ◼ ► quality I would say no but if there's somebody out there who it it's not the only thing I guess what
00:50:21 ◼ ► I'm saying is apple doesn't really have to have the best night mode and the best photos but it
00:50:27 ◼ ► needs to have among the best because if it's seen it's seen if it's seen as a laggard as you know
00:50:34 ◼ ► well you can get an iphone but your photos aren't going to be as good that's bad so I feel like
00:50:40 ◼ ► they are setting themselves up to not be seen as that and then the question is going to be
00:50:45 ◼ ► are they going to go in the lead and then you know are they going to be caught but are they going to
00:50:50 ◼ ► be in the conversation I think that's all they really need to do I'm sure they would like to win
00:50:54 ◼ ► but I think all they really need to do is be in the conversation with some of the photo stuff
00:50:57 ◼ ► that's rolled out over the last year year and a half they have been kind of put to shame and so
00:51:03 ◼ ► this is this is major in them probably for the last year and a half making a real if not longer
00:51:11 ◼ ► making a real effort to invest in this stuff so that they could be back in that conversation as
00:51:17 ◼ ► among the best cameras and there was this whole thing right this deep fusion thing we'll get
00:51:25 ◼ ► that's like something else that's coming I don't I didn't really understand what they were showing me
00:51:32 ◼ ► but for sure they seemed excited yes he did he told me I couldn't take that picture before I mean
00:51:38 ◼ ► I don't know what that was I don't know what I was seeing uh I think that I you know what I'm
00:51:44 ◼ ► gonna wait for I'm gonna wait for Matthew Panzareno to tell me because I'm sure he will be the person
00:51:48 ◼ ► to get this story sure I will wait for for Panzer to tell me why this is good uh and then we'll find
00:51:55 ◼ ► it later on face ID is 30 faster and usable at more angles two thumbs up great to hear that um
00:52:02 ◼ ► I haven't been able to find out yet Jason if you can use it in multiple orientations yeah I don't
00:52:08 ◼ ► know my guess is not because you can't really you don't really unlock the phone in multiple
00:52:13 ◼ ► orientations so my guess is not but I don't know more battery all around one hour extra for the 11
00:52:21 ◼ ► which already had the best battery of any iPhone yeah four hours for the pro five hours for the
00:52:28 ◼ ► pro max yeah wow yeah this is um this is the single largest increase in battery life in the
00:52:36 ◼ ► history of the iPhone really I mean for the iPhone was always like a you know the the amount of time
00:52:45 ◼ ► now you're making me question myself but not like to go up four hours like Apple's never been like
00:52:50 ◼ ► yeah this one's four hours more battery than the last one of the of its kind it's like no no that's
00:52:55 ◼ ► never because usually the the life of these things was measured in four hours or eight hours or 10
00:52:59 ◼ ► hours or something like that so to take this four or five hour jump in the same shape and size um
00:53:05 ◼ ► and what that says to me is processor right what that says to me is the even though they they had
00:53:21 ◼ ► in the a13 bionic um what it says to me is that efficiency low power design and they talked about
00:53:30 ◼ ► it briefly in a I thought was characterized very good on twitter by um Matthew Panzareno he did he
00:53:38 ◼ ► did a good job uh characterize it very well which is nobody cares about 8.5 billion transistors
00:53:43 ◼ ► that's just Apple dunking on their competition in chip design and they wanted to say seven
00:53:48 ◼ ► nanomere they wanted to say it so they could say yeah because no one else has said it so they want
00:53:52 ◼ ► to say it and and consumers don't care but the people who watch chip design that was Apple
00:53:57 ◼ ► dunking on them because the truth is and they put it up there I've written about it a bunch
00:54:01 ◼ ► and some of my tom's guide pieces about it like the whole wave of android phones that comes out
00:54:06 ◼ ► after the iphone none of them measure up to the current iphone's processor in fact we the last two
00:54:12 ◼ ► years it's been very clear like by the time the new iphone is about to come out there's still no
00:54:17 ◼ ► android phone that's faster than the iphone from last year and then they do a new iphone and it
00:54:23 ◼ ► puts the bar even higher and Apple did the slides this year but it's it's absolutely been true the
00:54:28 ◼ ► last couple of years that Apple is so far ahead on the power of their chips and here what we're
00:54:34 ◼ ► seeing is not only did they keep raising the bar in terms of speed but they seem to have focused a
00:54:40 ◼ ► lot on doing the low power design stuff and so you may not care about the 8.5 billion transistors and
00:54:47 ◼ ► tailoring them on their seven nanometer processes etc etc I think what you really care about is
00:54:53 ◼ ► the pro the iphone 11 pro is four hours more battery life than the 10s and that the pro max
00:55:01 ◼ ► has five hours more battery life than the 10s max that is what you care about and that's that's big
00:55:09 ◼ ► and even at the 11 which was already you know the 10r like you said and they they set it on stage
00:55:21 ◼ ► I was as someone who's recently started using the battery case more and more I was concerned because
00:55:32 ◼ ► hours will probably do me um so I asked you the question about is like what makes it a pro so the
00:55:40 ◼ ► camera system right the three in total there being a new ui in the camera app for the pros and one of
00:55:45 ◼ ► those things but they've also called the screen now the super retina xdr so they're borrowing from
00:55:51 ◼ ► the pro display right um yeah and one of the interesting choice one of the reasons that apple
00:55:56 ◼ ► saying this is because of the fact that they have um the kind of like adaptive brightness like stuff
00:56:02 ◼ ► so the screen will go up to 800 nits for uh in harsh light so in like the sunlight and 1200 for
00:56:09 ◼ ► hdr content so they can boost it when needed I don't know how nits compares to my usage of the
00:56:17 ◼ ► phone honestly but that sounds interesting I think that they might be pushing it a little bit to call
00:56:22 ◼ ► it the xdr but they're doing that um and it has a 458 ppi uh which is the highest in any apple
00:56:30 ◼ ► product so there's some other things that make it pro I guess uh the 11 starts at 699 the pro
00:56:38 ◼ ► at 999 and the pro max at 1099 and pre-orders start on friday at a new time which is 5 a.m pacific
00:56:44 ◼ ► so I want to go back to my initial questions for you I'll ask you the second one first in your mind
00:56:51 ◼ ► is the iphone 11 pro pro enough yeah I mean well I would I would turn that around and say
00:56:58 ◼ ► um that's the wrong question and what really the question is is um is it positioning it properly as
00:57:07 ◼ ► a high-end model and making the 11 the standard model and in that I say uh yes that's what that's
00:57:15 ◼ ► what they set out to do and they added some features on the pro models including the oled
00:57:21 ◼ ► screen with the pro display xdr oled whatever you know like there's stuff there to explain why it's
00:57:28 ◼ ► at the cutting edge and why it costs more and and the third camera and that's you know that they
00:57:34 ◼ ► differentiate they continue to be differentiated in a way that makes you feel like this is the pro
00:57:39 ◼ ► model but they also kind of got it clear of the idea that that's the real iphone and that they're
00:57:44 ◼ ► saying no this one down here is the real iphone I think you've answered both of my questions really
00:57:50 ◼ ► and I am in agreement with you right I think that the 11 the 11 really does feel like much more of
00:57:56 ◼ ► the position of this is the phone that most people should buy than the 10r was because it was still a
00:58:01 ◼ ► little bit like there was a bit of a question around that still I think it's like all right
00:58:04 ◼ ► yeah but they released it at a different time and all that kind of stuff I want to follow up with
00:58:09 ◼ ► uh really quickly with something that happened in the chat room that it makes a good point that was
00:58:13 ◼ ► not something I did not have my calipers with me at apple park so I wasn't able to measure the phones
00:58:18 ◼ ► but the iphone 11 pro is thicker by four tenths of a millimeter which means there's probably more
00:58:30 ◼ ► battery in there too and that's another reason that they were able to go up four or five hours
00:58:34 ◼ ► on battery is that they are actually a little bit thicker do you know why it's thicker oh do you
00:58:51 ◼ ► you would assume that they're not measuring the bump but who knows who knows yeah the iphone 10s max
00:58:56 ◼ ► was 0.3 inches thick and the uh pro max is 0.32 inches thick yeah yep just a little bit but you
00:59:07 ◼ ► know on that surface area that can matter a lot and that explains why the 10r sorry the 11 doesn't
00:59:13 ◼ ► have as much of a boost over the 10r even though it also got that power saving processor is because
00:59:19 ◼ ► it didn't I don't believe it got thicker yeah so we ended the iphone with the retail update
00:59:25 ◼ ► which seemed strange initially it's like why is this happening now it's like oh because they can
00:59:31 ◼ ► show you how cheap the phone can be if you trade in I see I had I had Deidre O'Brien on my uh on
00:59:37 ◼ ► stage on our draft list and we didn't pick it and then there it was and I was kind of kicking myself
00:59:41 ◼ ► I was like ah she did make it on stage um and that was uh and you know they staffed these events with
00:59:47 ◼ ► apple retail people and that's that was a funny thing I saw her going through the hands-on area
00:59:52 ◼ ► afterward and she's stopping by every single one of those people in the bright colored shirts who
00:59:56 ◼ ► are there from her group from retail and thanking them and saying hi and remembering some of them
01:00:01 ◼ ► from her visiting their stores and stuff which I thought was actually pretty cool to see afterward
01:00:06 ◼ ► but um I think the real yeah yeah the real reasons the retail update had to come at the end is one
01:00:11 ◼ ► they used it to show off those trade-in prices and two they did a thing with the apple watch that's
01:00:16 ◼ ► a little different and so they they had to wait for the products to be announced before they could
01:00:20 ◼ ► talk about how they would be done in stores all right today's episode is also brought to you in
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01:02:18 ◼ ► before we get onto the apple watch apple arcade and apple tv plus so I think we can move through
01:02:25 ◼ ► these pretty quickly actually so apple arcade they brought out three large publishers to talk
01:02:31 ◼ ► about games that they're working on capcom konami and anapuna interactive they had some interesting
01:02:37 ◼ ► demos they had a big slide at the end with loads of companies that I know in the video gaming
01:02:42 ◼ ► industry so it's really exciting to see that 100 games are coming to the service at first
01:02:47 ◼ ► I don't know if it's 100 like immediately but like there will be 100 and this is quote the largest
01:02:55 ◼ ► launch catalog of any game service which was this was presented by an my tie who she was at wwdc she
01:03:04 ◼ ► presented um for apple arcade as well she's a good person to follow on twitter because she retweets a
01:03:10 ◼ ► lot of the games a lot so good person to follow um it is coming to the iphone on the 19th the ipad
01:03:18 ◼ ► on the 30th and october for the mac the reason is because that's when ios 13 is hitting each of those
01:03:28 ◼ ► so the iphone's the 19th ipad os is the 30th of september and then the mac is in october
01:03:35 ◼ ► it is 4.99 a month of a one month free trial i will stand by what i said before um that the
01:03:41 ◼ ► pricing of apple arcade feels like the best value for money on any apple service lol apple news
01:03:48 ◼ ► apple arcade to me is the best new service that apple is introducing with the best chance of
01:03:54 ◼ ► success because it is going to a position where they're strong and it makes them stronger and in
01:04:02 ◼ ► terms of a value for for people i think five dollars a month is a pretty good value for 100
01:04:07 ◼ ► games and we'll see how many are good and we'll see how many they roll on i had somebody on
01:04:12 ◼ ► twitter say i can i can get uh i can get a humble bundle for ten dollars and play a couple of good
01:04:18 ◼ ► games it's like good games really good games but i mean the truth is are the games going to be good
01:04:23 ◼ ► we'll see i think they got to have variety because different people will have different opinions
01:04:27 ◼ ► about what the good games are but five dollars a month to get a whole bunch of exclusive games
01:04:32 ◼ ► that do not nickel and dime you for gems or coins or anything like that i think like sign me up sign
01:04:39 ◼ ► me up because uh that that is yes i want that that is this is the solution to the problem of all the
01:04:45 ◼ ► crappy games that are in the app store which is if somebody had come to you and said i gave you
01:04:50 ◼ ► five dollars a month if i took five dollars a month from you but in exchange i made it the
01:04:55 ◼ ► games in the app store were no longer crappy well yes yes let's do that how does that work and the
01:05:02 ◼ ► answer is it's apple arcade so i'm looking forward to trying it i hope the games are good because
01:05:06 ◼ ► that is how it will ever die but i'm very positive about it um and uh and the demos although game
01:05:13 ◼ ► demos make me want to go to sleep um they were they were good as demos go uh apple tv plus we
01:05:21 ◼ ► got to see the first trailer of sea what did you think of the sea trailer i think what i said on
01:05:26 ◼ ► twitter which is just what was passing through my mind at the time was boy this is a high concept
01:05:35 ◼ ► show like the highest of high concepts right the high concept is you know super easy big picture
01:05:42 ◼ ► idea and it's in the future after an apocalypse no human being can see but then two children are
01:05:52 ◼ ► born who can see and thus begins a battle a conflict between various warring factions over
01:05:59 ◼ ► the possession of these children with this amazing power of sight and i thought and there's then
01:06:04 ◼ ► things blow up and jason mimoa is there and you know it looked like a million bucks which is good
01:06:10 ◼ ► because it cost way more than a million bucks yeah it looked like 12 million an episode um and
01:06:18 ◼ ► my inner tv critic slash watcher person said this premise is so far out and the way it's described
01:06:33 ◼ ► it's like is this show really gonna be all but two actors acting blind all the time because that
01:06:44 ◼ ► could get really weird really fast and i think tim cook was like we've consulted with uh blind
01:06:50 ◼ ► people about this and you know it's it's not going to be offensive it's like okay great it's still
01:06:54 ◼ ► we'll we'll see i think it's a i think it's a uh it's a it's a high concept it's an interesting
01:07:02 ◼ ► choice um my odds of them pulling it off i would say are not not not increased by seeing the
01:07:11 ◼ ► trailer it actually makes me a little more skeptical the money is clearly there on screen
01:07:15 ◼ ► but the premise itself is so kind of uh wacky even more wacky than i thought that um i'm yeah i'm
01:07:25 ◼ ► skeptical i guess i would say i think i'm a little bit more positive than you i thought it looked
01:07:29 ◼ ► really cool um i'm excited about it it looks cool i just i'm not sure that the story possibilities
01:07:35 ◼ ► are going to be as solid but yeah like i said the money is on the screen it looks amazing
01:07:39 ◼ ► i mean if what they're going for is we want to make something that looks a little bit like game
01:07:46 ◼ ► of thrones i guess they did that right like visually right it's like big and bold and there's
01:07:53 ◼ ► lots of people running each other yep um apple tv plus unveils on november 1st i found out some
01:08:01 ◼ ► details um there will be more shows added every month after the initial slate which is the shows
01:08:07 ◼ ► that they put on on screen most shows will be launching with the first three episodes and then
01:08:13 ◼ ► there will be one episode a week after that some will launch at the entire season but the way that
01:08:19 ◼ ► they're going to do most of their stuff is with three episodes and then one episode a week so you
01:08:23 ◼ ► can do a little a little binge to see if you like it and then and then you can uh keep coming back
01:08:28 ◼ ► for more yeah and i like that they said um available in over 100 countries so however they roll it out
01:08:34 ◼ ► and you know we've seen various reports about how they would roll that out the the goal is that
01:08:39 ◼ ► unlike disney which is going to do a slower rollout that apple they want this available so
01:08:45 ◼ ► over 100 countries and uh that's uh that's good november 1st you know i'm a little disappointed
01:08:51 ◼ ► i was hoping that they would be this was the great debate of by november and um mark german
01:08:57 ◼ ► i think saying november and the answer is yeah pretty much those two things agreed on the one
01:09:01 ◼ ► date the venn diagram there is november 1st that's when it is so i was hoping for sooner than that
01:09:07 ◼ ► but uh we'll get a november 1st fair enough that's not none of this is the most interesting thing to
01:09:12 ◼ ► be announced about apple tv plus today 499 a month yeah i mean disney disney kind of made that
01:09:26 ◼ ► so they did it and and good i think they had to do that i think the moment in the keynote that
01:09:33 ◼ ► i'm sitting there watching is that they said 499 a month and it says below family subscription i
01:09:38 ◼ ► thought what does that mean what other kind of subscription could there be which leads us to
01:09:43 ◼ ► the wacky thing that i did not expect partially because we go back and forth about this what if
01:09:52 ◼ ► apple gave certain things away with purchases of hardware because it's a way to roll your services
01:09:57 ◼ ► revenue into hardware sales and it blah blah blah um and they did it they finally did it for this
01:10:03 ◼ ► product of all the products so if you buy a device any apple device a phone an ipad a mac a mac or
01:10:11 ◼ ► an apple tv you get a year of apple tv plus for free this has answered the question that i have
01:10:25 ◼ ► and get around it because yep so many of their customers will not pay for it for a year now i
01:10:33 ◼ ► will get i will guess that that will be on the apple id that's associated with the purchase
01:10:41 ◼ ► yeah that'll get come to that which is why there's this family thing it's probably for a single user
01:10:46 ◼ ► a single stream so it's probably got a lot of limits that are going to make people who've got
01:10:52 ◼ ► a bunch of different watchers in their household choose to pay for 499 for it because then you get
01:11:00 ◼ ► the family plan which is multiple streams etc etc but it does fulfill that need um for all devices
01:11:07 ◼ ► which i get why it's all devices i think that's i think that's good um i had been thinking for a
01:11:12 ◼ ► while that one of the possibilities was that apple tv would come bundled with it that you'd get it
01:11:18 ◼ ► with an apple tv purchase and that totally did happen but it turns out you can just buy anything
01:11:27 ◼ ► you get it for this device so it's like hey you bought a new iphone you can watch our tv shows on
01:11:32 ◼ ► that iphone if you want and it on any other device but they won't do that they'll tie it to the apple
01:11:37 ◼ ► id so from apple's uh website one subscription per family sharing group offer is valid for three
01:11:45 ◼ ► months after eligible device activation from the first of november plan automatically renews until
01:11:51 ◼ ► cancelled uh-huh okay so there we go so that so the free plan is for the family group too
01:11:57 ◼ ► one subscription per family sharing group that's i don't know what that means that's what it says
01:12:03 ◼ ► okay interesting well i guess we'll find out more details about it it probably means that
01:12:10 ◼ ► you can't you know keep buying devices and get more years of it that it's really just the one
01:12:16 ◼ ► and then it auto renews and it'll be interesting to see if they turn that off if that's really just
01:12:21 ◼ ► for this year's models and that next year that's no longer an offer and they want you to pay
01:12:25 ◼ ► or maybe it's maybe it's a single time right maybe it's a single thing for an apple id so you can get
01:12:30 ◼ ► it this year but then you don't get it next year because you already got their one year
01:12:33 ◼ ► bonus who knows i think this is one time this year only that's how i reckon it's going to work
01:12:44 ◼ ► small revision small revision always on retina display yeah wow okay yes this this is the thing
01:12:51 ◼ ► that was beaten out of us it was like well we could keep on talking about the always on display
01:12:55 ◼ ► but it's never going to happen so we're not going to even pick it we're going to stop looking foolish
01:13:00 ◼ ► by picking an always on display feature that's never going to happen and here it is so tell me
01:13:07 ◼ ► how does it look how does it work uh you know well you saw it in the screen i don't have anything
01:13:13 ◼ ► more beyond what you saw they had the watches around but they're all they're they look like
01:13:17 ◼ ► watches it it the way it works is that this new it's almost it's going to sound weird but it's
01:13:23 ◼ ► basically a pro motion display on the apple watch in the sense that it has a variable frame rate
01:13:29 ◼ ► and what they do when it's not active so if you if you think about when the apple watch currently
01:13:37 ◼ ► lights up and then goes dark lights up mode is the same as it was goes dark is now this other mode
01:13:45 ◼ ► and what they do is they crank down the brightness of the display which since it's oled saves a lot of
01:13:52 ◼ ► power and it's got a light sensor so it will crank it down even more when it's dark if you're outside
01:14:00 ◼ ► they won't crank it down quite as much because you are supposed to be able to see it that's the point
01:14:03 ◼ ► of the always on display and they crank down the frame rate the refresh rate on the on the display
01:14:11 ◼ ► to as low they said as one hertz so one update a second um i i'd imagine i don't i don't know this
01:14:21 ◼ ► one um whether the second hands are gone in this mode or whether the second hands move like tick
01:14:31 ◼ ► by the second instead of smoothly animate but um it does mean that at one refresh a second
01:14:39 ◼ ► they can still update your complications and things like that the apple website shows some
01:14:44 ◼ ► demos of it working right and one of the uh what is the infograph modular that's got the watch face
01:14:58 ◼ ► yeah and that's that's a reasonable way to do it and i always thought when we were complaining
01:15:02 ◼ ► about this feature over the last three years mike uh that was one of the things that i would always
01:15:06 ◼ ► sacrifice is like just make the second hand disappear i don't need the second hand i just
01:15:11 ◼ ► want it to display and you know what they didn't do is implement this as a um you know really crappy
01:15:26 ◼ ► with a different watch face that's not what it is it's the same it's your watch face but it's
01:15:30 ◼ ► tweaked somehow it's it can drop some stuff out like something that's live and animating like a
01:15:36 ◼ ► second hand sweeping across um but you know i went so here's a funny thing this is the one where i
01:15:43 ◼ ► speculated i don't know if they're even going to do a series five i mean they'll probably will
01:15:47 ◼ ► because why not but what are they going to do like and again part of that is is both of us saying
01:15:52 ◼ ► well i mean they're not going to give us anything big like always on watch face so what are they
01:15:57 ◼ ► going to do and the answer is that's exactly what they did it took the apple watch for me for being
01:16:02 ◼ ► like a footnote of this event to being legitimately i think the biggest upgrade of any product in this
01:16:08 ◼ ► event and makes me as a series 4 user go oh i really really want the always on watch face i
01:16:16 ◼ ► really do this is this is like the cellular connectivity this is one of those things that from
01:16:24 ◼ ► moment one of the apple watch being announced five years ago we had on the list of well eventually
01:16:30 ◼ ► it has to do this and i didn't expect them to check it off this year after the last two years
01:16:35 ◼ ► them not checking it off but they finally they finally did it and it turns out what they felt
01:16:40 ◼ ► they needed to do in order to do this was design a screen that could be cranked down to one frame
01:16:45 ◼ ► per second and you know do all this other stuff to maximize that battery life so that they could they
01:16:51 ◼ ► could keep it running but i think it's huge i think i think having they they elaborated on it
01:16:57 ◼ ► very well i thought i don't know what you think about this i know your your relationship with the
01:17:01 ◼ ► apple watch is kind of complicated but i thought that little bit where they explained all the
01:17:05 ◼ ► reasons you might actually want an always on watch face that up till now for the last five years we
01:17:10 ◼ ► haven't needed but now we totally need it right because it's apple that's what they do but i
01:17:13 ◼ ► thought that was very good in them because i've thought about this too how do you describe like
01:17:18 ◼ ► why you would want an always on watch face and they said you know you're in a meeting and you
01:17:22 ◼ ► don't want to make a big thing about shaking your wrist or you're working out and you can't you know
01:17:28 ◼ ► rotating around all of these reasons why you don't want to be shaking your your your apple watch in
01:17:33 ◼ ► order to wake it up and they're absolutely right that has always been the issue with the apple
01:17:39 ◼ ► watch and and this my um we had dinner with some friends not too long ago and and my wife uh made
01:17:48 ◼ ► this point too she was she she said it's dumb like i wanna i wanna just have it on like for her that
01:17:55 ◼ ► was like always the feature that was missing from the apple watch and it's it's true so now it's not
01:18:00 ◼ ► and you gotta buy a new apple watch to get it unfortunately but i'm glad that they did it turns
01:18:06 ◼ ► out there wasn't a compass in the apple watch it's one of those things where it's like oh
01:18:10 ◼ ► yeah i know now you're telling me i know that there wasn't one but i'm surprised by that they
01:18:16 ◼ ► literally put boy scouts in their in their video that made me laugh like of course who needs a
01:18:22 ◼ ► compass boy scouts but being able to use that when when using the map for walking directions
01:18:32 ◼ ► you know compass whatever compass titanium and ceramic have been added as expected um did you
01:18:38 ◼ ► see these they're both edition i did not get a good look at either i think it's interesting the
01:18:42 ◼ ► titanium is basically priced the same as the fancier stainless and not priced like the ceramic
01:18:49 ◼ ► ceramic is is an addition priced as such it's like 1200 or 1400 or something like that but the um the
01:18:55 ◼ ► titanium is in that seven or eight hundred dollar range of of just a a pricey stainless model um
01:19:00 ◼ ► which i was a little surprised by and that's that's nice but i did not get to see those close-up
01:19:04 ◼ ► and uh there is an s5 chip inside wasn't mentioned on stage but apparently is for power saving stuff
01:19:11 ◼ ► and like to help make this always on render display works it does have a different chip inside but
01:19:17 ◼ ► there isn't enough difference that they called it out and uh you can now choose whatever case
01:19:23 ◼ ► and strap you want so like the the apple watch case being what it's made out of certain material
01:19:28 ◼ ► and something called apple watch studio yeah and this is why the retail stuff got pushed to the
01:19:33 ◼ ► end is really this and i don't know the details of how it'll work in the stores but i will tell you
01:19:38 ◼ ► on on um the website what it really means is you can go into apple watch studio and rather than
01:19:45 ◼ ► trying to sell you like this watch that comes with this band and this watch that comes with this band
01:19:57 ◼ ► buy which is i think a much better way to sell the apple watch is to is to pick any band and any
01:20:06 ◼ ► watch and then get it and i imagine what this means practically in the store and may even mean
01:20:12 ◼ ► practically for all online orders i don't know if they're going to do any bundles but my gut feeling
01:20:17 ◼ ► is what this means is the apple watch is going to ship in a box without a band and then you'll also
01:20:26 ◼ ► that you opened and it had the it was like two different boxes and they were like right together
01:20:31 ◼ ► with some paper but that was just how they shipped and i guess that was a test for this yeah and i
01:20:37 ◼ ► like it um i don't know whether they'll let you buy an apple watch without any band which if you've
01:20:42 ◼ ► already got bands you could save a little bit of money but i think i think you need to buy it with
01:20:45 ◼ ► a band they do want that but they're what they seem to have done is broken apart the idea that
01:20:51 ◼ ► you're gonna have a bundle and that that's good because sometimes you get you get this watch and
01:20:55 ◼ ► you're like i guess i'll just pick this cheap band that i don't like because you've got another band
01:20:59 ◼ ► that you want um and you may still have to do that but what's better is if you're like oh i can just
01:21:04 ◼ ► buy the watch with the band i want and not buy the watch with a dumb band and buy the band you want
01:21:09 ◼ ► that's dumb so uh they seem this is more complexity in probably in apple watch distribution but a way
01:21:18 ◼ ► better experience so i think that's i think it's really smart watch os 6 is coming on september
01:21:24 ◼ ► 19th for series 3 and above later this fall for older devices i wonder if they'll start doing this
01:21:31 ◼ ► for other products too who knows i mean i guess they already did it for the i the iphone and the
01:21:36 ◼ ► ipad right it's ios 13 is coming uh on the september 19th for the iphone yeah there's a there's a later
01:21:45 ◼ ► maybe for next week about yeah what on earth is going on uh with apple software releases this
01:21:53 ◼ ► year because they are all over the place um but yeah that's that's when it's coming out and they're
01:21:59 ◼ ► keeping the series 3 around series 4 is gone series 3 is sticking around yeah it's another
01:22:04 ◼ ► decision that they have made once before at least which is you know you kind of go two back to the
01:22:09 ◼ ► one that not only does that give you your differentiation but it lets them take that one and really
01:22:14 ◼ ► aggressively price it and the the new um the new price is really good so i think that's great yep
01:22:23 ◼ ► all right let's take our final break we'll talk about ipad and then do some hashtag ask upgrade
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01:23:38 ◼ ► of this show and relay fm so that was an ipad segment which was a surprise i think there have
01:23:47 ◼ ► been rumors of a new ipad but i don't think realistically anyone really considered that it
01:23:53 ◼ ► was going to be a part of this event that they would shuffle it off to an october event but the
01:23:57 ◼ ► 9.7 inch ipad has been replaced with a 10.2 inch ipad that has a smart connector it's 329 dollars
01:24:05 ◼ ► 299 dollars for education yeah it's the it's the it's filling that same price and it's very similar
01:24:11 ◼ ► to the old one the big change being it's got a slightly bit larger screen it's physically more
01:24:16 ◼ ► or less the size of the ipad air now which means that it's got a smart connector on it for the
01:24:21 ◼ ► first time which means it can use the same keyboard that the ipad air uses which is which one is that
01:24:30 ◼ ► is that the is that the old 10.5 inch ipad pro keyboard as well so i i believe that there is
01:24:42 ◼ ► a listing yeah so it says it's a new product but it is the smart keyboard for ipad seventh generation
01:24:49 ◼ ► and ipad air third generation but it is listed as new on the website but i don't think it is new i
01:24:55 ◼ ► think that it's been updated to just change the name right right so the idea here is they made it
01:25:00 ◼ ► a shape because they wanted to put smart connector on it but there were no smart keyboards being made
01:25:04 ◼ ► that fit it so this one is the shape and size of the ipad air more or less with a smart connector
01:25:11 ◼ ► on the side so it can use the previous generation smart keyboard just like the ipad air can it can
01:25:17 ◼ ► use the apple pencil which the previous ipad could also use that first generation apple pencil so they
01:25:22 ◼ ► just rolled the keyboard feature in there which i thought was interesting because then they talked
01:25:25 ◼ ► about like comparing it to to pc laptops and stuff like that so even the 329 ipad now can do that
01:25:32 ◼ ► whole story that we used to consider the ipad pro a few years ago of a smart keyboard and apple
01:25:38 ◼ ► pencil yeah there's some questions about the ipad line now but the good thing is uh it's good this
01:25:46 ◼ ► is good for the ipad line prime placement in the best keynote and 329 for that that 329 model which
01:25:51 ◼ ► they set on stages their best-selling ipad which i don't doubt for that price and it's and it's
01:25:57 ◼ ► got you know it's got a good screen and it's got apple pencil support and it's going to keep it like
01:26:01 ◼ ► i think there's a real question of like why the ipad air exists because it's better for a little
01:26:08 ◼ ► bit more but it's just so weird because it's they're now the same size i don't know whether
01:26:13 ◼ ► that means they're going to reposition the ipad air or whether it's just going to vanish at some
01:26:17 ◼ ► point but um there's some weird things still going on with the ipad line but uh but it's good like
01:26:23 ◼ ► this is their most important thing they last updated this product at that chicago event last
01:26:29 ◼ ► year right so i think this is uh to do this seventh generation version like it's great it is
01:26:35 ◼ ► it's the most popular product for a reason and they revved it going into the holidays and they've
01:26:40 ◼ ► got a keyboard story for it that's great having that smart keyboard as an option is fantastic i
01:26:45 ◼ ► mean as a percentage of the price of the ipad that smart keyboard is expensive but uh it's good that
01:26:53 ◼ ► they've got that smart connector and they can tell that story if they want what what else what else
01:26:58 ◼ ► is there i mean ipad os is coming late we should mention that like oh yes again it's coming late
01:27:03 ◼ ► um end of the month it's going to be 13.1 yeah it's coming at the end of the month yeah that's
01:27:11 ◼ ► fine that's fine it's just funny that like if you're an ipad user and you want to get those
01:27:15 ◼ ► updates the answer is you can just get get on the beta and get it but if you want to wait for the
01:27:19 ◼ ► final final you will have to wait later than iphone users and that's just how it has to be i think
01:27:24 ◼ ► that's a good move because yeah the betas it's like yeah take your time it's good good more betas
01:27:32 ◼ ► good keep taking your time apple joe wants to know do you believe that apple's next event thank you
01:27:39 ◼ ► for the lasers will be all pro focus given that the mac pro is still due to come out later this year
01:27:44 ◼ ► the consumer ipad is now out of the way and all of the rumors of macbook pros and new ipad pros
01:27:50 ◼ ► joe 100 that's what i think the next event will be i think that there will be an event in october
01:27:56 ◼ ► i think they may actually use it to launch um catalina in fact but it makes sense we got this
01:28:03 ◼ ► rumor of the impending 16 inch macbook pro they could do an ipad pro update that is minor but
01:28:11 ◼ ► still like throw on an a13x processor to keep it up to speed with the latest chips yeah it might be
01:28:19 ◼ ► like pretty much the same week that ipad os ships yeah it could be i mean they just said october or
01:28:26 ◼ ► well no they that's the ipad os is shipping late september it ships monday september 30th for all
01:28:32 ◼ ► we know they could be doing an event like in three or four weeks last last year that's that's awfully
01:28:38 ◼ ► fast last year they did uh right before halloween so but sometime in october i feel like that kind
01:28:43 ◼ ► of makes sense um throw in the mac pro like they could ship it or they could give a ship date and
01:28:51 ◼ ► final pricing and more details and there there is more than enough stuff that is rumored or seems
01:28:58 ◼ ► logical that they would have in the pipeline for them to do that event so i would say i think that
01:29:06 ◼ ► apple's next event will be a pro focused thing here's here's the problem um you could argue that
01:29:15 ◼ ► the ipad today is a weird placement because if they have other ipads why would they not have
01:29:21 ◼ ► announced them together the argument would be this is the mainstream consumer product launch
01:29:25 ◼ ► and that product is ready to go and why not give it a give it a kick um and then the other thing
01:29:30 ◼ ► i would say is joe's question was apple's next event and i think that apple's next event maybe
01:29:36 ◼ ► it happens in october maybe it doesn't maybe happens in march maybe happens in february it
01:29:41 ◼ ► doesn't necessarily happen have to happen in october however if i had to guess today i would
01:29:45 ◼ ► guess that that is there will be a pro hardware event and it will be in october and it will be
01:29:52 ◼ ► new mac laptop more mac pro details ipad pro updates and uh probably catalina maybe a display
01:30:01 ◼ ► and display yeah well i mean yes there's that display with a thousand dollar uh stand and a
01:30:09 ◼ ► different one that doesn't have a maybe stand maybe who knows that maybe is a thousand dollars
01:30:16 ◼ ► on its own whole display don't worry about stand chris says i'm disappointed that the apple watch
01:30:22 ◼ ► 4 is out of the lineup i was hoping to buy a cheap one is the apple watch 3 worth it the 4 seemed like
01:30:28 ◼ ► such a jump forward so i will say if you wanted to buy a cheap series 4 they will exist in places
01:30:34 ◼ ► like check best buys and stuff like that right like some places are going to be discounting that
01:30:40 ◼ ► but yeah maybe so and i would say there'll also be people who want to get a series 5 who will
01:30:46 ◼ ► sell their series 4 uh there may be some refurb series 4 on apple's website so you have some
01:30:52 ◼ ► options to get it um i think it depends on your commitment to the apple watch like the bigger
01:30:57 ◼ ► screen on the 4 is a lot better than the 3 3 is a nice nice watch but the 4 is a pretty big jump
01:31:04 ◼ ► forward so if you're serious about apple watch i would do bargain hunting for a 4 rather than
01:31:11 ◼ ► go back to the 3 if you really are just taking a flyer on it and you don't think you're going to be
01:31:15 ◼ ► using it heavily but you want to see what it's all about and maybe use it for fitness stuff
01:31:25 ◼ ► interest in getting that 4 i would do some some bargain shopping and see if you can find a
01:31:31 ◼ ► used or discounted 4. Do you think this comes from Daniel do you think that apple tv plus pricing
01:31:38 ◼ ► and the bundle with purchase of new products is a fair deal and does that make it now a true
01:31:43 ◼ ► challenger to disney plus and other streaming services they are not a challenger now no won't
01:31:50 ◼ ► be even after the content launches they could have incredible tv shows but their catalog is way too
01:31:55 ◼ ► small way too small it's not you know not with not the game they're playing not the game they're
01:32:00 ◼ ► playing i think i think the bundle with purchase of a new product is brilliant because it's going
01:32:04 ◼ ► to get this service in the in the face of apple users that's perfectly fair like it's a free
01:32:09 ◼ ► year of content great and then i can make my own mind up afterwards but i don't have to give apple
01:32:13 ◼ ► money like specifically to to try it so yeah well you do you do but right but not for that yeah
01:32:21 ◼ ► also accounting accounting wise and this is going to be interesting accounting wise i imagine they're
01:32:27 ◼ ► going to account some pro-rated portion of those device sales as services revenue because of the
01:32:36 ◼ ► value of apple tv plus being bundled in with the sale of the hardware couldn't that be a risk
01:32:42 ◼ ► though for the amount of people that might not renew yeah but it's services revenue right i
01:32:46 ◼ ► think i think legally they probably have to do that because legally they they are including that
01:32:52 ◼ ► service as part of the value of the device so i think they actually have to do they already do
01:32:55 ◼ ► that with some other stuff where they actually consider its services now um and it's a portion
01:33:01 ◼ ► of the value of the of the hardware so i think they'll do some more of that but i i think
01:33:05 ◼ ► there's a question of what is the renewal can you just keep buying apple hardware and getting apple
01:33:08 ◼ ► tv plus forever or is this going to be something that really only happens year one um but the whole
01:33:14 ◼ ► first ones free idea applies here which is they're getting this thing up and running they want as
01:33:19 ◼ ► many eyeballs in front of it as possible they're going to get that and uh that might mean mean
01:33:25 ◼ ► forgoing some incremental revenue now it's fine like disney disney is forgoing a lot of revenue by
01:33:30 ◼ ► aggressively pricing disney plus the point is you want to get it up and running and have people in
01:33:35 ◼ ► your system as subscribers and then um you're looking at their lifetime amount of money they're
01:33:43 ◼ ► spending on your service right like you get them in you get them loyal and then they stay with you
01:33:47 ◼ ► for 10 years 15 years at that price and that's what they want so um i think that that this is
01:33:55 ◼ ► an interesting way of apple doing it rather than bundling it with their other services to just say
01:34:00 ◼ ► try year one try it out you can buy a new iphone you're going to get it anyway so just watch it
01:34:05 ◼ ► and then a year or two from now we'll come to you and say you need to pay us to keep watching your
01:34:09 ◼ ► favorite shows joe asks is mike coming back to the apple watch now so i have said for a long time one
01:34:16 ◼ ► of the main reasons i don't want to wear an apple watch is because i don't want to have to lift my
01:34:21 ◼ ► wrist to look at the time still very true i'm very tempted i was very tempted by the series four
01:34:27 ◼ ► because i think it looks great i'm very tempted by the new cases i really want to see what titanium
01:34:33 ◼ ► and ceramic look like um would i wear an apple watch every day no may i consider one again maybe
01:34:41 ◼ ► i'm not ordering anything now i want to go and look at them but i want to see how these new case
01:34:45 ◼ ► finishings look um i really like i loved the white ceramic when they first did it i love it again i
01:34:53 ◼ ► wished that the crown wasn't black i don't know why they've done that it's black of a red ring
01:34:59 ◼ ► that should be all white in my mind i would have liked to have seen that i thought the image i saw
01:35:03 ◼ ► was white ceramic with a white crown all of the imagery that i have seen shows a black crown so i
01:35:11 ◼ ► i would love to see something if you've seen it but everything on apple's website shows a black
01:35:17 ◼ ► crown i think the slide on the presentation was with a white crown okay so the crown is white but
01:35:23 ◼ ► the circle in inside of the red ring is black does that make sense yeah yeah so that's everything i'm
01:35:32 ◼ ► looking at the website now and it's okay it's black i can't so uh but i want to go look at it
01:35:37 ◼ ► in person maybe it wouldn't look so bad because there's still a black ring around the screen so
01:35:46 ◼ ► just like the regular titanium that maybe look cool i want to go and look at them because
01:35:50 ◼ ► visually they are more appealing to me um maybe i maybe i'll add it into my watch rotation again
01:35:57 ◼ ► who knows but i'm not putting any bets on it yet fusana asks what is your opinion on titanium
01:36:04 ◼ ► versus ceramic versus stainless steel as a watch material i'm having a tough time deciding which
01:36:09 ◼ ► one would be ideal for my needs um all i know is what i've heard marco say which is that both
01:36:16 ◼ ► titanium and ceramic are stronger than stainless steel uh ceramic can shatter but i don't know if
01:36:23 ◼ ► or what apple will do about that do you know anything more than that no i just listened to
01:36:29 ◼ ► marco about this stuff too i i i don't have any i don't have any opinion i think uh also the wisdom
01:36:35 ◼ ► of marco about watches which is if you get a chance to see them in person at your apple store
01:36:39 ◼ ► you should do that you should 100 go and try them on especially if you're trying to try and decide
01:36:44 ◼ ► i mean if you are worried about a watch material then i think at that point you you are upgraded
01:36:51 ◼ ► to the level where you need to go and see it in person if you are somebody who's like i don't care
01:36:56 ◼ ► i just want i just want an apple watch well you know what get the aluminum one then because it's
01:37:00 ◼ ► the cheapest one and you don't care but if you do care you should probably care enough to go look at
01:37:05 ◼ ► them in person if at all possible and i know that means you know inconvenience of finding an apple
01:37:11 ◼ ► store to go see these things but that is the best uh best option i know there are weight differences
01:37:17 ◼ ► too but i don't know what the weight differences are exactly but i know that there are weight
01:37:23 ◼ ► differences between those materials and that will make an effect when it's on your wrist even if
01:37:27 ◼ ► it's only small you will notice it and chris asks final question today is the iphone 11 an upgrade
01:37:34 ◼ ► from the 10s in our opinion uh because chris is considering upgrading and reducing the monthly
01:37:40 ◼ ► upgrade program payment what do you think about that is the iphone 11 an upgrade from the iphone
01:37:46 ◼ ► 10s well we didn't even mention it but like one thing is that uh 3d touch is gone 3d touch is gone
01:37:55 ◼ ► haptic touch which i got a point i think i got a point for because they mentioned haptic touch
01:37:59 ◼ ► and they just said hey it's great it's got haptic touch and i thought uh okay that that answers that
01:38:06 ◼ ► question um so you're gonna lose that regardless of what you do i'd say if you're on the 10s that
01:38:13 ◼ ► might not be a problem if which is what we believe that they just replace like you can still do all
01:38:19 ◼ ► of the same things right it feels in ios 13 which is for as much as we know is the case because the
01:38:24 ◼ ► ipad can do everything right so i guess what i would say is do you like a larger phone and
01:38:30 ◼ ► and what to save money because in that case yeah i mean you're going to get an upgraded processor
01:38:36 ◼ ► you're going to get two um two cameras if you use the zoom feature the telephoto feature a lot you're
01:38:43 ◼ ► going to be sad because it doesn't have that lens it's got the ultra wide lens so uh but if you if
01:38:50 ◼ ► it's literally an upgrade that will save you money and you don't mind losing uh the 3d touch and
01:38:58 ◼ ► having a larger phone you know i think the i think the 10r and so presumably the 11 is a pretty great
01:39:05 ◼ ► phone so you could do it i i i don't know i mean if you've got a 10s i i think most people with a
01:39:12 ◼ ► tennis should just wait because they've got a one-year-old phone and you don't need to replace
01:39:15 ◼ ► a one-year-old phone all right that wraps it up for this week's episode of upgrade if you want to
01:39:19 ◼ ► ask questions for future episodes hashtag ask upgrade to do that and we try and answer as many
01:39:24 ◼ ► as we can every show and if you want to help us open an episode of the show hashtag snow talk
01:39:29 ◼ ► next week upstream we're making a return because jason there's been a ton of news about even just
01:39:34 ◼ ► apple's programs a bunch of shows are being cancelled left right and center we're going to
01:39:38 ◼ ► talk about that on next week's show as well as i guess ios stuff is ios out yeah ios is out no it
01:39:48 ◼ ► won't be out will it next week's episode that will be the week after but i'm sure there will still be
01:39:52 ◼ ► a bunch of stuff about the iphone that we want to talk about there's going to be lots of wonderful
01:39:56 ◼ ► news still to cover again st jude.org slash pineapple to donate to st jude um we're actually
01:40:03 ◼ ► raised more money just through the episode we're at fifty two thousand six hundred and forty seven
01:40:07 ◼ ► dollars to somebody or multiple people have gotten us up a thousand dollars more than when we started
01:40:12 ◼ ► how wonderful is that and as i will say again if you pre-order an iphone this friday or you buy an
01:40:17 ◼ ► apple watch now because you can buy those now which is something we didn't mention the apple
01:40:21 ◼ ► watch you could just buy it now you can order it pre-order it now um if you do that please give
01:40:26 ◼ ► st jude some money as well i think that that's it feels like a nice thing to do then you can feel
01:40:30 ◼ ► even better about the purchase that you made because you'll be helping uh st jew's children's
01:40:35 ◼ ► research hospital which is a wonderful institution sixcolors.com i'm sure jason will have lots of
01:40:41 ◼ ► posts and lots of words being written there over the next few days yeah you can follow jason he's
01:40:47 ◼ ► at j snell i am at i mike i m y k e thanks to mayorout moo and pingdom for their support of