00:12:29
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Apple have ordered a TV series based on a novel called The Mosquito Coast.
00:12:34
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It will star Justin Theroux and his uncle wrote the book.
00:12:37
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So, yeah, I was going to say I was going to say the funny thing is that his uncle wrote the book.
00:12:41
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And this was a movie with Harrison Ford back in the 80s.
00:12:46
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I want to say, but they're they're going to make a you know, here's the funny thing.
00:12:51
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Movies are like short stories and TV series are like novels.
00:12:56
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And yet for the longest time, the only thing that really made sense was for a novel to be made into a movie.
00:13:01
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And then you lose a lot of the detail because it's a movie and only runs a couple of hours.
00:13:05
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And what we're seeing in our modern era of streaming television and different kinds of ways of doing these these shows and these and these movies and these miniseries that a lot of book adaptations are going or going back if they got it adapted before to be turned into miniseries because they get more time and it's going to fit better with the storytelling of the novel.
00:13:28
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I think I think it makes a lot of sense.
00:13:31
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HBO Max has secured exclusive domestic streaming rights to the Big Bang Theory for five years.
00:13:38
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It's also going to be on TV as well, syndicated on TBS until 2020.
00:13:48
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And if you want it on streaming, it'll be on HBO Max.
00:13:50
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It is expected that this total deal, including the TV and streaming stuff, is worth billions of dollars, which is wow.
00:13:58
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Keep in mind there is a price here because there is this and we've mentioned this before the people involved in Big Bang Theory.
00:14:05
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One of the ways that they get paid is based on syndication and streaming sales.
00:14:11
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And so as a result, what you can't do and it's not legal to do this, you'll be sued if you do this, although they'll they sometimes try is, you know, oh, HBO Max has bought it from Warner Media for a dollar, right?
00:14:26
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And they're like, sorry, everybody who had who had profit participation or who had who had royalties based on on a percentage of syndication sales, it only sold for a dollar.
00:14:38
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So they have to have it be at least, you know, to a certain degree bid on by various streaming services.
00:14:44
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And this has happened with other shows as well.
00:14:46
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But in the end, the truth of it is that the money being bid isn't the same because the money that Netflix bids for the Big Bang Theory is going to be money that it transfers from Netflix to Warner.
00:14:59
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The money to Warner bids for the Big Bang Theory is money that it pays itself.
00:15:05
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And so it's always going to win those deals.
00:15:09
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It's always going to be the highest bidder.
00:15:11
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And so that's what you see with something like this.
00:15:14
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The somebody asked on Twitter why CBS would let the Big Bang Theory go because this is a CBS show.
00:15:22
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But the fact is, it's produced by Warner.
00:15:25
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This is one of the reasons why networks cancel most shows that are not produced by themselves, by the way.
00:15:30
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This is a great example of that, because while Big Bang Theory was very, very good for CBS, they didn't own it, which meant that ultimately Warner is the owner and can walk away and make huge amounts of money in syndication and then selling it to streaming.
00:15:44
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So once the show went off the air, which it finished in this spring, CBS is basically no longer a participant in the airing of Big Bang Theory.
00:15:55
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And so it will disappear or has already disappeared from like CBS's streaming service and things like that.
00:16:01
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The other angle that's fascinating here is we've been talking about like the intelligence of like, what do we have as a brand at Warner Media?
00:17:07
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And just be those premium, high concept, big name, not too many, but they're all going to be big swings for critical success and popular success, but like prestige.
00:17:19
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And if HBO kind of has to abandon that in order to fulfill WarnerMedia's needs to be huge, maybe there is a shot that Apple could take at fulfilling that kind of thing and being a different kind of streaming service that's not
00:17:37
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having to be all things to all people like HBO Max.
00:17:53
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You had some follow up about Seinfeld?
00:17:56
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Yeah, we had a, we got a note from somebody that was a very smart note.
00:18:01
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We were like, why would Sony do this when, and the answer is it doesn't have a streaming service and so it's just selling it to other people and they'll regret it later.
00:18:09
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And this a letter writer pointed out, Seinfeld actually has a very complex ownership.
00:18:13
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Sony is only the distributor of Seinfeld.
00:18:17
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And so it gets paid as kind of an agent.
00:18:19
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It gets to pay, take a percentage of what it sells, but Seinfeld is actually owned by a complex series of owners, including Castle Rock, including Seinfeld, Jerry Seinfeld, including Larry David.
00:18:30
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WarnerMedia actually has a piece of Seinfeld.
00:18:35
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So it's a, it's a unique, I mean, I'm sure there are other examples, but it's, it's different in that it's not just a product of a monolithic corporation where it like Big Bang Theory.
00:18:48
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We're, we own it and we're going to, we're going to use it as an asset or the office or something like that.
00:18:53
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It's Seinfeld is more complicated than that.
00:18:57
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And so Sony's not in a position where they own it and they just want to kind of hoard it for whatever they're doing, because that's not actually their job in that case.
00:19:05
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And finally, Oprah's Book Club is going to be premiering on Apple TV Plus on November 1st.
00:19:11
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There will be new episodes every two months.
00:19:13
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The Book Club books that will be selected will be available in the book fap in both ebook form and audio book form.
00:19:20
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And for every book sold, Apple will be making a contribution to the American Library Association.
00:19:25
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So this is part of the huge deal they have with Oprah.
00:19:28
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This is one of the things that she announced would be happening when they brought her out during the streaming event that the Book Club would be returning.
00:19:36
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And there's going to be a new episode every couple of months.
00:19:38
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I guess that gives you enough time to read the previous book.
00:19:41
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So that will be an Apple TV Plus show.
00:19:43
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And the first episode will be there on launch day.
00:19:47
◼►
Today's episode is brought to you by Zapier.
00:19:49
◼►
Growing a business is a tricky thing, especially when you're spending hours and hours every single day moving data from emails to spreadsheets to wherever else.
00:19:57
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00:20:02
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00:20:20
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00:20:30
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00:20:37
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00:20:48
◼►
So at the beginning of this show, we have a hashtag SnellTalk and at the end of the show, we have #AskUpgrade.
00:20:54
◼►
Those tweets are collected for me by Zapier and put into a Google Sheet.
00:20:59
◼►
I've been doing this for years so I don't have to search for everything.
00:21:02
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And also I can set it up to have just the fields that I need.
00:21:06
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So with Zapier, I can get the person's name from their Twitter account and the tweet and a link.
00:21:12
◼►
And I can choose to just have those things dropped into a Google Sheet and then they're available for me whenever I need them.
00:21:18
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I would be lost without Zapier for this.
00:21:20
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It's like I have I use Zapier for tons of things, but just to collect these tweets is something that's super important for me.
00:21:25
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It saves me so much time than having to go and do the searches and copy and paste and write the name and all that kind of nonsense.
00:22:07
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Yes. So I guess really just for the sake of clarity, we'll probably be focusing more on the 11 Pro, but a lot of this stuff counts for both, right?
00:22:17
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Yeah. I mean, they're very similar in most respects, right?
00:22:24
◼►
I mean, there's really there isn't a lot of differences, but just just for the sake of just clarity, because that's what that's what I have.
00:22:30
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And it's probably what I'm assuming you've been using most would be the smaller one, right?
00:24:30
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And it was amazing because we put the space gray and the green next to each other and we stood from like 10 different angles and he never could tell the difference.
00:24:38
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And I had one angle where I could tell the difference and then I never got that angle back.
00:24:42
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All the other angles, every other attempt I made, they looked exactly the same to me.
00:24:46
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I am not colorblind and I could even struggle with it.
00:25:29
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And I think have actually improved the look by doing that because they made it something like they made it a design element, even though in theory it is an ugly thing.
00:25:42
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I'm used to it as is always, I've gotten used to it and now I'm appreciating the parts of it that I appreciate.
00:25:47
◼►
Yeah, I think the problem with all the industrial design on these phones though, is that they are beautiful objects of their own right, but they're also beautiful, beautiful breakable glass objects.
00:26:01
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And that means that most people use them in cases.
00:26:04
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And this is the problem is that they're beautiful objects.
00:26:09
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And up until the iPhone eight, I used my phone without a case, but this design is slippery.
00:26:20
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And the problem there is that, um, then you're looking at the case more than you're looking at the object.
00:26:25
◼►
Cause like I have, once again, I bought a midnight blue leather iPhone case and it's great and I love it and it looks good, but it does completely hide.
00:26:36
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Other than the little bit of the stainless that's at the bottom and the front face, which is basically black and blank, it hides that beautiful design and, and you can see the cut, the camera bump, which is nice, but that's it.
00:29:23
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Like while they're doing whatever it is they're doing.
00:29:25
◼►
So I plugged them both in, put them down.
00:29:27
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When I woke up in the morning, everything was set.
00:29:30
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Like I cannot believe how easy this was.
00:29:32
◼►
I, there was like a bunch of applications, like my email app, like, so you spark all of my accounts were set.
00:29:38
◼►
Slack, even account Slack accounts, have two factor authentication, all set, like one password didn't need to enter in anything.
00:29:47
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There were a few apps that I needed to kind of reset up like all my banking apps and stuff, but I kind of expected that because they're like really harsh and security.
00:29:54
◼►
I don't exactly know how this transfer process works, but it reminds me of the encrypted iTunes backup.
00:30:13
◼►
I think that the strongest things about it are if you're on unreliable or slow or metered internet access.
00:30:20
◼►
Apple's old approach was very much like, unless you were tethered to a computer and doing an iTunes backup, you got to download it all from the cloud.
00:31:49
◼►
I mean, the advantage of doing the iCloud transfer is you do get your phone back, um, after 15 minutes and it's partially non-functional and it gradually becomes functional over time.
00:31:59
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And you have to force download things and stuff like that.
00:32:01
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But it's, it's, uh, if you need to use your phone in the next hour, it's a better option, but if you want to do the full transfer, maybe overnight, I think they've done a good job with this feature.
00:32:14
◼►
I had the experience where I began a transfer and my new phone was setting up and the old phone, I realized I was going to have to switch the SIM out of one to the other.
00:32:23
◼►
So I took it out of its case and the act of taking it out of its case, depressed the sleep button.
00:32:30
◼►
Just momentarily put the phone to sleep.
00:32:33
◼►
And so I woke it right back up and it said, Oh, uh, you canceled.
00:32:40
◼►
Worse, the other phone stepped, continued to prepare for about 20 minutes and then step me through a whole setup process.
00:32:49
◼►
And then as soon as it reached the last question of the setup process, it said, Oh, the other device canceled.
00:32:54
◼►
Therefore you need to, and it was one of those things where you're in one of these kind of step by step wizard things, um, where there was no way out.
00:33:20
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Um, you know, it just, and, and if you are in that process and you lose connection with the other device, you should notice it immediately and not wait 20 minutes before asking you again.
00:33:56
◼►
I think it was maybe four years ago that we did that episode where we talked about how the act of buying a new iPhone, which should be so pleasurable, gets kind of beaten down because it's so unpleasant.
00:34:07
◼►
To do the transfer of your data and your passwords and all of that.
00:34:10
◼►
And Apple has made sense and we're not taking credit for it.
00:35:56
◼►
Like I am a big, big fan of the battery life on this thing.
00:36:00
◼►
I think that it is definitely approaching a level at which I would feel I could, I could travel with it and not be freaking out, which is how I am.
00:36:08
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Cause I don't have a battery case, right?
00:36:10
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I've been using my XS Max of a battery case for when I'm doing things like today.
00:36:15
◼►
Like today I'm leaving Chicago at like 1130 PM and I'm totally, I'm feeling totally fine about my phone.
00:36:44
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Um, and whilst I've not been sitting with a number spreadsheet recording all of my times, I can tell you that like this battery life is better because I'm noticing it.
00:36:53
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I'm surprised when I see the little battery indicator and how full it is at different times of the day.
00:36:58
◼►
And keep in mind too, that when you're down at 33% battery, that means, you know, more hours than it used to because the whole life is longer.
00:37:10
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Um, I feel like there are two key features when you're thinking of upgrading your smartphone and their battery life and camera, and you got to give it to Apple.
00:37:20
◼►
Like those are the two features that they iterated primarily this time.
00:37:28
◼►
Like they have found a way to extend by many hours, the battery life of these phones through adding battery capacity and making the processor more efficient and making the screen more efficient and making other components more efficient.
00:37:46
◼►
And it is, I think maybe doesn't get enough credit for being the single biggest leap in battery quoted battery life that the iPhone has ever had.
00:37:55
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Which is, you know, astounding, wild that it's happening now, whilst everything's getting so much more powerful, but shows the work that Apple's doing in a bunch of areas to enable it.
00:38:56
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I haven't really had enough experience yet with the sort of, you know, seeing around the edges and backing up or cropping wider or any of those kind of features that are there where the wide kind of takes over.
00:40:30
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Like I still have to do more testing myself.
00:40:33
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Because I really want to try the putting on a tripod.
00:40:37
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Some of the shots that I've seen of the like even the one that you took just I think I think you may have been handheld just in the street.
00:41:08
◼►
Like it's a very clever construction where they're animating that process of the of the photo brightening in as a way to give you feedback that you need to keep on holding still.
00:41:20
◼►
It's very clever and kind of elegantly built I think.
00:41:24
◼►
And I have noticed that even though the phone will like suggest an exposure time to you if you tap the little night mode thing a lot of the times you can actually extend it.
00:41:35
◼►
But it but you know you're maybe not going to get as steady look in a shot but like you can play around with it if you want to.
00:41:42
◼►
And like we were playing around with this on the podcastathon.
00:41:46
◼►
And the result that we got like that's in that video is wild because we turned all the lights off and there were just two lights from laptops.
00:41:54
◼►
There was two laptop screens illuminating me and the photo that it took was crazy.
00:42:03
◼►
And everything I've seen of this is like this is just like a fun thing to play around with.
00:42:07
◼►
And that's my kind of overall takeaway from the new camera system.
00:42:11
◼►
I think it is really fun to have new ways to take photos.
00:42:15
◼►
I consider that like a real joy because I'm having a lot of fun experimenting right now with taking ultra wide photos as well.
00:42:23
◼►
Like I don't fully know when I should be using the ultra wide camera over the wide.
00:42:29
◼►
So right now whenever I'm taking a photo I take both and compare them and then I can kind of learn when is this a good thing to use and when is it not.
00:42:38
◼►
So that's been like a lot of fun for me so far.
00:42:40
◼►
I like to kind of tinker around and see what different kind of effect I get from each lens.
00:42:45
◼►
So I you know I encourage people to do the same thing.
00:43:17
◼►
I will say that like there's been a lot in all the reviews that I read.
00:43:21
◼►
Everyone saying that you know when you use when you're using video and you zoom between the cameras you barely notice a difference.
00:43:26
◼►
I totally notice a difference between the lenses switching.
00:43:29
◼►
It's not like it's way better than before where it's like this snap.
00:43:33
◼►
But as you're zooming in and going from lens to lens I see a little judder every time.
00:43:38
◼►
Yeah I've got an animated little animation on the six colors where you can see it where I was just zooming out a little bit and right across the boundary line.
00:43:48
◼►
You know the detail changes the color changes a little bit.
00:43:51
◼►
It's just Apple talks a lot about how these are all calibrated and they match and it's pretty seamless and in at least shooting video it is not seamless.
00:44:09
◼►
It's like you know what this is pretty good but you can notice it.
00:44:12
◼►
So you know I don't know if maybe it's different for different people maybe me and you are just in the same boat but we are definitely in the same boat.
00:44:34
◼►
Interacting with notifications is so much clunkier now than it used to be.
00:44:40
◼►
Like I would get a notification press down and get the options immediately.
00:44:43
◼►
Now I have to like I have to wait every time.
00:44:45
◼►
Like I would find myself you know in the mornings I would wake up and I have a bunch of notifications that I want to clear maybe the emails or whatever and I want to archive them.
00:45:12
◼►
I know you can swipe the screen to bring up the camera but sometimes you have notifications you open the notifications like it's not consistent.
00:45:20
◼►
I hit on a feeling about it yesterday.
00:45:23
◼►
This is a thing that makes my expensive phone feel a little less premium.
00:45:28
◼►
It has taken a step backwards and it's made an experience I enjoy feel clunky and awkward.
00:45:35
◼►
It is literally a feature regression right?
00:45:37
◼►
You are getting the XR experience now instead of the XS experience on the 11 Pro.
00:45:44
◼►
Because it doesn't help that I have used the XR right?
00:45:47
◼►
So like I know what it felt like before.
00:45:49
◼►
Which is why I think I'm really locked into this feeling of like I feel like you've you've you've cheaped out on me here.
00:46:17
◼►
But I feel like there are tweaks they can make and like not in iOS 14 there are tweaks they could make as 13 moves along even to make this a better experience.
00:46:27
◼►
Because it doesn't feel like this needs to be rethought as much as they need some very specific scenarios where it works differently.
00:46:33
◼►
And on the lock screen for the camera and the flashlight is a good example.
00:46:37
◼►
The I think the cursor movement stuff where you used to be able to three and I don't know how many people did this but you could 3D touch on the keyboard and you got a cursor and you can move it around.
00:46:49
◼►
And now you have to tap and hold on the space bar and wait for that to be determined to be a long press and then you can move the cursor around there.
00:46:58
◼►
And you know there are probably ways that they can tweak timing and who knows maybe even detect in other ways ways of making this stuff feel a little more natural.
00:47:09
◼►
But that's an example where it does feel like a regression there's no doubt about it and they can make it better I think than it is today.
00:47:17
◼►
But you're right it like if you're somebody who used 3D touch even if it's only for a couple of gestures and they're gone.
00:47:26
◼►
Like I've seen a lot of people complaining about the cursor movement thing because it just becomes part of your muscle memory to move that cursor around with a 3D touch.
00:47:33
◼►
I think that's basically the only 3D touch thing I did on my phone and it's gone and every time I have to go right spacebar wait now I can move it around.
00:47:44
◼►
And I don't know what the other options are.
00:47:46
◼►
I kind of think that they should just use the iPad thing and let you put two fingers down on the keyboard.
00:47:55
◼►
Doesn't work in landscape so they didn't do whatever they did for the iPad.
00:47:59
◼►
I would say it's like a little faster but I only know it's the speed difference when I put both phones next to each other I don't feel it on its own.
00:48:06
◼►
And I would say like it doesn't work dramatically better at weird angles like being on the desk or whatever.
00:48:12
◼►
This really feels like minor updates to face ID.
00:48:17
◼►
I tested this out with two phones with a XS and with the 11 Pro on a tabletop.
00:48:25
◼►
And I did the thing where I mean it was almost like doing a doing a sit up or testing your posture.
00:48:32
◼►
I was like you know trying to unlock them it's like not won't unlock won't unlock lean forward a little bit more won't unlock one unlock lean forward a little bit more.
00:48:42
◼►
And then the 11 Pro unlocked and the XS didn't.
00:48:47
◼►
And then I leaned slightly forward again and then the XS unlocked.
00:49:01
◼►
It's like you can you can do speed tests of what stopwatch if you want but like in your daily life I don't think people are going to recognize too much of a difference here.
00:49:10
◼►
I want to see them keep making it better but face ID has not had its like touch ID version 2 moment yet.
00:49:17
◼►
And I think I was expecting that and that has not happened.
00:49:20
◼►
Maybe the you know it's better on the iPad than it is on the iPhone which is weird.
00:49:27
◼►
The screen the super retina XDR screen.
00:49:31
◼►
I don't really know what to say about this.
00:49:33
◼►
I will say today is a sunny day in Chicago.
00:49:37
◼►
Yesterday was a very overcast and rainy day.
00:49:40
◼►
And I do feel like the screen looked really good in bright sunlight.
00:49:43
◼►
And I know that's what it's supposed to do.
00:49:45
◼►
Like that's one of the bigger benefits of this screen.
00:49:48
◼►
Before then I was like I don't see any difference with the screen but I did notice that it looked really good today when I was outside in bright sunlight.
00:50:53
◼►
So it's an incremental feature that doesn't matter I guess compared to the camera and the battery which are incremental features that really do matter.
00:51:01
◼►
So you know it depends on whether you're reviewing this for somebody who's coming from last year's model or who wants to know like how Apple is pushing its devices forward versus what's the difference between this and my phone that's two or three years old.
00:51:51
◼►
I'm going to be paying attention to that.
00:51:53
◼►
I would say that overall I am happy with my phone and I love the new camera stuff but I am finding myself thinking all right what else is this new phone do.
00:52:01
◼►
And there isn't an answer like camera updates are a huge deal for a lot of people.
00:52:05
◼►
And with the 11 pro they were a really big deal.
00:52:08
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Like the shots that I've gotten so far I'm super happy with and I've just kind of started scratching the surface.
00:52:13
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Like I'm sure as the weeks go on we're all going to have more to say about some of the photos that we're taking right as we're taking more photos in different conditions.
00:52:22
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But you have to really want a better camera for this phone to make sense to you over a year or year year over year upgrade.
00:52:29
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I guess it's kind of my biggest takeaway.
00:52:31
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Or if you're somebody who who just desperately wants more battery.
00:52:35
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But there are there are much cheaper ways to solve your battery problem right.
00:52:39
◼►
Like you can buy a battery case from Apple if you're on a previous phone.
00:52:45
◼►
But that said as somebody who doesn't I'm never going to buy a battery case.
00:52:50
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And I have an external battery with a with a wire that I can carry around you know Alex Cox style to keep my phone charge right.
00:52:58
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Like I could do that but I prefer not to.
00:53:02
◼►
And you know so for me it's like well yeah you could get another external device.
00:53:07
◼►
Yeah but if I don't have to because my phone lasts four hours longer that like puts off how long I need to go before I need to start thinking about having an emergency backup battery in place.
00:53:19
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It doesn't it can't be solved in the same way you know you can't clamp another camera lens really on another native camera lens onto your iPhone after the fact like you can attach a battery.
00:53:31
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But I do think that it is is still a big deal.
00:53:33
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And it's more than just the lenses right.
00:53:36
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Apple's clearly changed the processing of these photos in these phones because there's I mean they said this much but you can see the differences.
00:53:45
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So like I am a I am becoming more and more of a iPhone photography person and I have in the last year like I'm enjoying taking more pictures and sharing them like especially on Instagram like that has become a thing that has become a joy in my life.
00:53:59
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So it makes perfect sense for me to want to get a better camera from my camera and like so I'm happy with my upgrade.
00:54:44
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And then on the 11 side of it like the 11 is cheaper than the 10 are.
00:54:49
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It's got most of the capabilities of the pro models one fewer camera.
00:54:55
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Like and a very very very good display even though it's not OLED.
00:55:02
◼►
Like that's the other part of this story is that the 11 is a legitimate iPhone a very good iPhone for a lot cheaper than the thousand dollar iPhone 10 era that we're in and have been in for the last couple of years.
00:55:15
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So there's a lot to be said for that phone too and that's obviously that's the second generation of that phone.
00:55:20
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But so there's a lot of good stuff going on here for Apple again though it really just sort of depends.
00:55:27
◼►
Smartphone buying now is a very much a collection of a whole bunch of different buying profiles right.
00:55:35
◼►
There's no one thing it's all fragmented.
00:55:37
◼►
So you know your judgment about a phone is going to be different depending on where you're coming from what your budget is.
00:55:44
◼►
If you're a every year upgrade every two every three every four right like there's completely different ways to to address it.
00:55:52
◼►
And it's a you can see it in some of the reviews in some of the big publications that are trying to kind of frame their iPhone reviews around.
00:56:00
◼►
Do you need you know to buy a new phone every year which the answer has been no for a little while now if not for a long while.
00:56:08
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But you can see everybody kind of struggling with that.
00:56:10
◼►
All right this wasn't the only new product.
00:56:13
◼►
There's something else we want to talk about including how we bought said products.
00:56:18
◼►
But let's take a break and thank our second sponsor and that is our friends over at same box.
00:56:23
◼►
I'm sure that every single upgrade Ian has something that they don't like about email and that is why you should try same box.
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So if you get an email from an unwanted sender and they keep bugging you right like hey answer this email.
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You don't want anything to do with it. Take that email put it into the black hole and you will never hear from that person ever again.
00:57:19
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With same box you can also set up email reminders snooze your email and so much more.
00:57:23
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One of the things I love about same box is the same news folder which collects all of the email newsletters that I subscribe to.
00:57:29
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I like a lot of email newsletters like the six colors email newsletter.
00:57:34
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But the problem with newsletters is they also sit with my inbox with the emails that I need to do for my work stuff.
00:57:41
◼►
And I love that with same box they can just be put into a different folder so then when I'm ready to read them I can go and read them at my leisure rather than them filling up my inbox.
00:57:51
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To help you get a little more organization in your email inbox we've worked with same box to get you a great deal.
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Just go to same box dot com slash upgrade FM right now and you'll get a two week free trial and an extra twenty five dollar credit just because you listen to this show.
00:58:06
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You don't have to do any credit card information unless you decide to buy so there's nothing to lose.
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That is S A N E B O X same box dot com slash upgrade U P G R A D E FM upgrade FM same box dot com slash upgrade FM.
00:58:24
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Thanks to same box for their support of this show and relay FM.
00:58:28
◼►
So do you want to talk about your Apple store experience a little bit.
00:58:32
◼►
Yeah I think it's worth mentioning that one of the things that goes on in this week is it's like Christmas in the Apple store.
00:58:39
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It's one of their busiest weeks of the year and I went to my local Apple store and I think you and Steven went to a store in Memphis is that right.
00:58:50
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Steven went to pick up the phones which also included a phone for me which I didn't know about and I was just like playing around with stuff including trying on the ceramic Apple watch which oh my God Jason I'm absolutely in love with.
00:59:02
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It's bad it's all your friends could have told you that would happen.
00:59:06
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Yes I absolutely love the white ceramic Apple watch and I'm possibly at the moment trying to hunt one down.
00:59:20
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This is a lot of people's only or primary Apple store experience.
00:59:25
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I went to on Sunday and got an Apple watch because I wanted to talk about it on the show and I didn't have one yet because mine wasn't coming until later because they turned on the pre-orders for it while I was covering the event and so I was a little late in the process.
00:59:41
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I got an email from an upgrade named Troy who was talking about his experience on Saturday buying a watch and I think this is an interesting way to frame kind of how Apple works with this stuff.
01:00:04
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I went into the store in Chicago and they had this little line for if you want to come in and buy stuff and they were walking people through this process like oh just do this and then they'll text you a pickup window.
01:00:15
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Yeah and he says I have to choose a pickup window.
01:00:20
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I was there 20 minutes after they opened.
01:00:22
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There were more employees than customers in the store.
01:00:24
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There was no line to pick up a product.
01:00:26
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It's like yeah I mean probably they need some amount of time because they actually have to put the watch and the case together which they didn't but you don't need three hours.
01:00:38
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So I got mine on Sunday and what I do is I pre-ordered the watch from the app from my house and then pick the first time which was a couple hours later and then went and got it.
01:00:53
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And it took 10 minutes maybe and I just walked right out with it.
01:00:57
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But it was a very busy store and they can be pretty chaotic.
01:01:02
◼►
I struggle with Apple's desire to fulfill customers at retail with its taking of pre-orders and I think Troy's point is a good one which is why if there's nobody here why do I need to wait three hours to get my watch and why do I have to.
01:01:21
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Why do I have to order it using your app.
01:01:26
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Can you bring it to me and I'll give you my money.
01:01:28
◼►
I mean he used the Futurama shut up and take my money.
01:01:32
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And you're like I mean really I think I get why there are extenuating circumstances but I also look at this and say this is just weird Apple like there's nobody there and it's opening time and it's not the first day.
01:01:47
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It's day two and you have his watch in stock.
01:01:51
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Why can you not just take his money and bring him a watch even if he has to wait 10 minutes or 20 minutes.
01:01:57
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Why have him go to an app place an order and then tell him to come back to right where he's standing three hours later when there's nobody waiting it doesn't make a lot of sense.
01:02:06
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I also get frustrated that I pre-ordered the watch on day one but a little bit late and was told you'll get it on October 1st or late September.
01:02:21
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I could literally just walk into my local Apple store and get it.
01:02:25
◼►
We again I know why they do that because what they don't want is to fulfill all the pre-orders and have it be that if you come to an Apple store curious about the new watch they say oh we're back ordered you can't get one for three weeks.
01:02:39
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They're they're worried that they're going to lose walk-in sales.
01:02:41
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They're going to lose casual sales from people who do not think about pre-ordering the same time.
01:02:48
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I kind of want Apple to like send me a little ping saying this model that you ordered that's back ordered is also in stock at your local store.
01:02:58
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Would you like me to convert this order because I'll just say that other order is still coming and I'm not keeping two watches.
01:03:07
◼►
So Apple is going to take back one of my purchases as a return and have to process it.
01:03:15
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And so I get not wanting to make it like automatic but maybe if you've got my watch a mile from my house and I'm supposed to wait here for a week maybe give me a heads up and say would you like to just go pick it up today instead and then convert that and then stop that shipment.
01:03:35
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But that's not how their supply chain and their retail chain are set up right now.
01:03:39
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And I just they're like when we were talking about ways of improving haptic touch.
01:03:45
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It's like I look at this and I say this fixable.
01:03:52
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I'm sure that they are making difficult decisions but in what Troy talks about in what I experienced.
01:03:59
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It's like I think they could do better.
01:04:01
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I think they could do a better job with some of this stuff then and you know it's the first iPhone launch for Deidre O'Brien as the head of retail.
01:04:09
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Hopefully she and her team will take some lessons away and make some tweaks for next time but this could still be a better experience because as much as Apple has done to tweak over the last four years the iPhone upgrade experience the retail experience.
01:04:25
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And I also heard from a lot of people I should say who got their appointment on day one and went there and then they were in line for an hour.
01:04:48
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Yeah that's that's the short version of this.
01:04:51
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We talk about battery life and and and stuff like that.
01:04:54
◼►
The camera on the iPhone the feature on the series 5.
01:04:58
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Is that always on screen like that is why you get a series 5.
01:05:03
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And I will tell you Myke if I had to choose keep using the series 4 or keep using the iPhone 10s and I don't have to choose.
01:05:14
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But if I had to choose if you did have to if I had to choose I would keep using the old iPhone because I think the always on display is an enormous feature.
01:05:27
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It's as enormous as getting the cellular connectivity and I have the cellular watch as well and so I can leave my house without my phone and I'm still connected like it's a huge leap forward for the watch.
01:05:39
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And yeah, otherwise the watch is basically the same like looks the same unless you're getting like the titanium or the ceramic looks the same acts the same.
01:05:48
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It's all those things are the same but the always on.
01:05:53
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The fact that I'm I have a retrain myself because I have this whole kind of muscle memory now of aggressively flipping my wrist over to check the time when I had several times I've caught myself kind of like accessing gestures from back in the day where I wore a watch that showed the time all the time where you just look down at your risk at risk and see the time and then you move on with your life instead of having to lift your wrist and flick it like oh, yeah, that's right.
01:06:21
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And Lauren is very happy about it because she says she used to sneak glances at my watch to check the time all the time and ever since I started wearing an Apple watch it's frustrating because it's just blank and she can't do it just to look somewhere else to try to figure out what time it is.
01:06:50
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I don't think it's an effect of the brightness but when you when you flip it open and it comes active, it's like it kind of like pops up like it's coming slightly toward you which is kind of fun but also kind of weird but you know, it's it's it's all good.
01:07:07
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I'm so happy that they finally did it.
01:07:09
◼►
Yeah, I'm I'm intrigued to play with it more and see like what it would.
01:07:14
◼►
I'm just intrigued to see if this if that featured that would change my Apple watch experience in the way that I think it would because it was one of the things that really turned me off of the Apple watch.
01:07:25
◼►
So do you have anything much more to say about the Apple watch now or is this maybe something to follow back up on the future episode?
01:07:31
◼►
You and I will follow up once you get your ceramic Apple watch.
01:07:43
◼►
I've seen it always on watch display like the battery life isn't as good now.
01:07:49
◼►
I feel like their battery life was so good that it doesn't matter but is is it using battery at a pace that's a little bit greater than the series 4 it is.
01:07:58
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Yeah, I think I've seen that too and it's hard to tell in the early days because there's all sorts of other weird things that happen when you get a new device and battery life kind of settles over time.
01:08:08
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But you know, it seems to me that the battery gets discharged a little bit faster, but I think they had hours to play with.
01:08:15
◼►
Yeah, I've seen some people that seem to be having weird issues like Casey Casey was truly struggling with his but seems like maybe it was a outlier rather than a rather than the norm.
01:08:28
◼►
I'm intrigued to see more feedback from people over the period of time where they getting used to what the battery life changes like because as you say it may just be like it's fine.
01:08:38
◼►
You know, you just charge it every day like you would always but seems like some people might be struggling a little bit more.
01:08:43
◼►
But that's this is just one of those things.
01:08:44
◼►
We're gonna have to wait and see on the thing the battery life stuff.
01:10:44
◼►
I love the the new kind of photos tab with the days
01:10:47
◼►
and the way that everything animates and it like show stuff automatically and does its best to try and like choose the best photos to show me for days,