00:00:08 ◼ ► From Relay FM, this is Upgrade, episode 349. Today's show is brought to you by Privacy, Pingdom, and Gabi.
00:00:20 ◼ ► Hi, Myke Hurley. You've caught me wandering around the deserted streets of Apple Park. Hello.
00:00:33 ◼ ► Tim makes me feel bad. Like, I did the opposite of what Tim has done during the pandemic.
00:00:53 ◼ ► There is potentially more information out about all of these products by the time you're listening to this.
00:01:01 ◼ ► I did get a chance to look at the websites a little, which is not normally something I get a chance to do before we record.
00:01:12 ◼ ► And so you're going to see journalists start to tweet things that are like assertions of facts.
00:01:55 ◼ ► what he thinks an unbiased person would score it at. And it matched my scorecard exactly.
00:02:11 ◼ ► Yes. It's the most arguable point is does adding a white version of the existing Magic Keyboard
00:02:18 ◼ ► make it new? Or alternately, if they introduce a bunch of new Magic Keyboards for the Mac that
00:02:43 ◼ ► I should have picked a number lower than 75, although there was a point early on where I
00:02:46 ◼ ► thought, Oh my God, it is going to be longer than 60 minutes because Tim is introducing lots of
00:02:50 ◼ ► things before we even go to the products. But no, clearly they're very disciplined. They're like,
00:02:56 ◼ ► no, we're going to make this run at 60 minutes. So much so that I'm really glad we didn't set
00:03:01 ◼ ► the over under at 60 minutes because I don't know how I would judge that. It felt like they
00:03:06 ◼ ► landed right on 60 minutes, but it might've been a second over or a second under. I don't know.
00:03:11 ◼ ► I think it's clear that they want to keep to an hour because they blasted through the first
00:03:19 ◼ ► section and arguably stuff like many of those things needed more time and they just refused
00:03:26 ◼ ► to give it. Probably. Yeah, probably could have been a 70 minute, 75 minute thing, but it was
00:03:35 ◼ ► settled. This is three in a row where they've done this. I think Apple has decided that for an event
00:03:41 ◼ ► like this, um, you should, you should shoot for 60. Like you should fit in a 60 minute time window.
00:03:47 ◼ ► And, and that's what they did. And maybe the fall one of the fall or the fall event can go longer.
00:03:53 ◼ ► I mean, you know, if you think about it, it's three one hour events for fall this year.
00:04:05 ◼ ► they keep to an hour. So just a very quick recap. So we will score you on 5G support and iPad pro
00:04:11 ◼ ► new magic keyboard, iMac, Apple Silicon, new iMac with new colors, podcast related announcement and
00:04:17 ◼ ► Apple fitness plus mentioned, I got one iPad pro using the new screen tech USB for an iPad pro
00:04:23 ◼ ► new iMac has smaller bezels. New iMac has iPad pro design, air tags, Apple TV, and I got the tie
00:04:31 ◼ ► break. So we have started the year with some order restored to the universe. That's right.
00:04:38 ◼ ► We finally, it's a, it's a, it's a competition again after I swept you out of last year.
00:04:43 ◼ ► And I love that for, I did not throw this, but I love that. And in fact, I would say, Myke, for me,
00:04:48 ◼ ► I think the entire event in terms of the draft scoring came down to us trying to divine a
00:04:58 ◼ ► specific marketing decision on Apple's part, which is you and I both figured the chip and the new
00:05:04 ◼ ► iPad pro would essentially be an M one. And we had two options on our, on our draft sheet. One was
00:05:12 ◼ ► chip in the iPad pro is an M one and one was chip in the iPad pro is a variant of the a 14,
00:05:21 ◼ ► And I picked, they're going to just call it a 14 X and they didn't, they called it M one. They just,
00:05:27 ◼ ► they decided to roll their M one marketing and have that halo also fit around the iPad pro and by
00:05:34 ◼ ► not making that guess. Um, I fall into the tie with you and you take it on the tie break. So
00:05:40 ◼ ► congratulations. Thank you very much. Um, I'm excited for a, some competition now. Yep. Now
00:05:46 ◼ ► it's on now next week's episode is going to be episode 350 of upgrade, which is very exciting
00:05:52 ◼ ► stuff. And that upcoming a week sooner than we expected because we did the emergency draft episode.
00:05:57 ◼ ► And to celebrate, we have a couple of special guests that are going to be joining us next on
00:06:01 ◼ ► next week's episode. Ooh, this is exciting. So we will be rejoined as we were quite a while ago now
00:06:08 ◼ ► by Colleen O'Vielli and also Navpreet Koloti. And we're going to be talking all about the new iMacs
00:06:13 ◼ ► and it's going to be on next week's episode. That's great. I'm very excited to have Colleen
00:06:16 ◼ ► back on the show. Yeah, we talked to her a couple iMac releases ago and, um, and so it's good. And
00:06:22 ◼ ► then I, I talked to her at one point and personally, I think because of the pro display XDR, cause she
00:06:27 ◼ ► was, um, out in front on that one too. And obviously iMac it's her thing. And so it's going
00:06:33 ◼ ► to be great to talk to her about these new iMacs, which are, um, much newer and more different than
00:06:38 ◼ ► the last few iMac releases have been. So there's a lot to talk about. Yeah. We'll talk about the
00:06:43 ◼ ► iMac of course in a minute. And also Nav was who showed off the camera stuff. So cool. It's very
00:06:50 ◼ ► exciting, but I thought Colleen was amazing. Uh, so basically you've seen them on the live
00:06:54 ◼ ► Apple event. Now hear them on upgrade next week. Let's talk about Apple podcasts to begin today.
00:07:00 ◼ ► We got to do it now. We've tried to order the show in the order of most, um, important and
00:07:05 ◼ ► interesting things to us, but with one little asterisk, which is also we are podcasters. And
00:07:10 ◼ ► so we're going to at least touch on the podcast announcements Apple made today. Now I've read the
00:07:15 ◼ ► press release and I saw the video. Yeah, me too. I don't know. I have so many questions and I don't,
00:07:21 ◼ ► I don't actually know. I'm sure that Apple will tell us more about how this works and that more
00:07:27 ◼ ► will come out in this week, but I'm sure you and I who, who make our living, uh, you know, primarily
00:07:33 ◼ ► as podcast people have a lot of thoughts about Apple announcing that they're going to do a
00:07:40 ◼ ► subscription function that it's interesting because this is not Apple podcast plus as a
00:07:46 ◼ ► service. It is more like the app store where Apple is basically going to act and the Apple podcast
00:07:52 ◼ ► app is going to act as a, uh, um, an interface. I was going to say a middleman, which is kind of
00:07:59 ◼ ► what it is between listeners and podcasters and basically take money for a premium podcast content,
00:08:07 ◼ ► which is something that up to now has, you know, we've all rolled our own systems to do this.
00:08:12 ◼ ► Yeah. So to do this, you have to go into the, uh, Apple podcast as program, which is 20 bucks
00:08:18 ◼ ► a year, which is basically like the developer program. It's just the version of that. Um,
00:08:23 ◼ ► and it really is, as you say, it is the app store model. So you set your own pricing, um,
00:08:29 ◼ ► and it's monthly by default, but you can also have annual options and date. You can also do free
00:08:35 ◼ ► trials and sample episodes, but it's not part of Apple one or premiere or anything like that.
00:08:41 ◼ ► It is purely like our car people can buy in and out of what they want to now. The subscriptions
00:08:49 ◼ ► go at 70, 30 for year one per subscriber, and then it drops to 85, 15 for year two. So after
00:08:56 ◼ ► somebody is described for a year, your cut of their money goes down by half. So this is just
00:09:02 ◼ ► like subscriptions in the app store. Um, I mean, I have a real problem with that 30% Jason. I mean,
00:09:12 ◼ ► but with me and Jason operate subscription models and we have podcast networks that we manage,
00:09:19 ◼ ► none of what we are saying here is official for the network. So like me and Steven have not yet
00:09:25 ◼ ► even spoken about this. Like there is no decisions one way or another being made right now on this
00:09:35 ◼ ► Right. This is, this is just a quick reaction. Plus we don't know all of Apple story. I will say
00:09:39 ◼ ► about the 30%. I hear you. I, one of these days I need to look and see if I calculate out Memberful
00:09:45 ◼ ► and Stripe and all of that. What, what my revenue split with my enabling technology providers is.
00:09:57 ◼ ► And so 15, I have no problem or all with, uh, because, well, again, I'll have to do it. I have
00:10:05 ◼ ► way less of a problem. I'll say 15. Right. When I was thinking about this before, because their
00:10:10 ◼ ► rumors have been circling for the last couple of days. And I was talking to a friend of the show,
00:10:14 ◼ ► underscore David Smith about this. He actually said to me that he thought they would do it this
00:10:18 ◼ ► way. And it hadn't even considered to me to do it more like the app store than a streaming service.
00:10:23 ◼ ► Right. Like then I like a, and that it's much better. I was dreading the, the conversation
00:10:29 ◼ ► with somebody at Apple saying really sign up for our program, which is this, right. We would be
00:10:33 ◼ ► those people. We'd be like the Apple news. Conversation with newspapers, right. Which is
00:10:37 ◼ ► just please opt into this thing. It's like, no, I don't really want to do that. In fact,
00:10:40 ◼ ► this is probably what Apple news should do too, is just make it a conduit where Apple takes a cut.
00:10:46 ◼ ► Uh, so Apple's argument here is going to be for the 30% and for why this is good in general is
00:10:52 ◼ ► Apple podcast is a, an incredibly popular podcast. Uh, client. It's hard to do what we do in Apple
00:10:59 ◼ ► podcasts. You have to set up a whole external system and you have to walk your users through
00:11:04 ◼ ► your customers through getting in there. They will also probably talk about how Apple is going to use
00:11:10 ◼ ► the podcast app to promote stuff. So they're going to say, basically, look, by being on our platform
00:11:16 ◼ ► and our very popular app and by driving users to you, uh, that's why we're taking a cut,
00:11:23 ◼ ► especially in year one is because we're setting all of this up for you. And my skepticism comes
00:11:28 ◼ ► from the fact that I, I really doubt that very many people discover what we do on podcasts by
00:11:35 ◼ ► tapping around in Apple podcasts. Right. Let alone if they discover us, would they then
00:11:40 ◼ ► blindly pay us? Right. No, they would, they would discover us and then they would sign up and all
00:11:45 ◼ ► that. I think so the, really the argument is it's a lot less friction. If you are a fan of upgrade
00:11:51 ◼ ► to press the subscribe button, pay us money from within the app and get upgrade plus right. Just
00:11:58 ◼ ► as one example that that's a Apple's ultimate argument is it's just a lot less friction for
00:12:03 ◼ ► people who are living inside the podcast app because they built everything in. So all you
00:12:07 ◼ ► have to do is tap a couple of times and we'll see what the details that for me, it all comes down
00:12:14 ◼ ► to the details because the challenge here, and I was fascinated that the co-founder and CEO of the
00:12:20 ◼ ► athletic was one of the people in Apple's pod or Apple's press release about this podcast initiative.
00:12:25 ◼ ► And he was like, this is great. We have a lot of people listening to our podcasts. This will be
00:12:29 ◼ ► easy. And I thought this is, this is really weird because, and it goes to the kind of the big
00:12:34 ◼ ► problem I have with this on initial response, which is the athletic is a subscription based
00:12:45 ◼ ► And they've had this podcast strategy and it's sort of been weird because you can listen to
00:12:52 ◼ ► their podcasts as a subscriber to the athletic. Some of them are, or maybe most of them are now
00:12:57 ◼ ► available publicly with ads. It's always been this kind of thing, weird thing where they haven't done
00:13:03 ◼ ► something like we've done. And so it's like, okay, I can see why for them having a system inside
00:13:09 ◼ ► Apple podcast is actually a nice integration, except for one thing, which is they have their own
00:13:14 ◼ ► subscriber base. And I, as a paying subscriber to the athletic, I'm not going to pay them more
00:13:21 ◼ ► for their podcasts in the Apple podcast app. I'm not going to do that. And I don't think most
00:13:25 ◼ ► subscribers would, I'm going to pay for two subscriptions to the athletic, but my guess
00:13:30 ◼ ► is going to be that Apple is not going to like, let you log in with your outside username and
00:13:35 ◼ ► password to get access to subscription podcasts. Right? They don't want that. That's not what
00:13:40 ◼ ► they're trying to do. You might be able to generate codes, maybe. I don't, again, so there's a lot of
00:13:45 ◼ ► technical details. So like for example, with our memberships, you get like a newsletter and
00:13:55 ◼ ► with an integration like we have through memberful. Unless Apple provided some sort of API where you
00:14:01 ◼ ► could authenticate that they're a subscriber, but for a first cut at this on Apple's part,
00:14:08 ◼ ► I really doubt something like that is there, but it might be, I don't, we don't know. We don't know,
00:14:12 ◼ ► right? But then, so what you, what you risk is having parallel membership plans. If you're
00:14:17 ◼ ► outside of Apple podcasts, like we are, where you've got two different membership plans with
00:14:22 ◼ ► two different sets of functionality within Apple podcasts, you've got one thing, which is the
00:14:26 ◼ ► podcast, which is great because that's the primary thing. That's what you're really paying for.
00:14:36 ◼ ► So that's weird. And then I'll, I just want to lay one other thing on it, which is there's no
00:14:41 ◼ ► app review for podcasts. As far as I can tell, it's not like they're listening to podcasts.
00:14:45 ◼ ► Well, not for each episode. There is a review team, a human review team that's been around
00:14:50 ◼ ► for a long time. Oh yeah, no, that's not what I'm talking about though. What I'm talking about is
00:14:54 ◼ ► when you submit an app to app review, they check it. They don't check podcast episodes.
00:14:59 ◼ ► And I know that there may be some terms, but which is complicated itself because those are terms of
00:15:05 ◼ ► what you're allowed to say on your own podcast, which I have a problem with, but does this lead
00:15:10 ◼ ► to people saying, Oh, we also have a community. If you want that, here's what you need to do.
00:15:15 ◼ ► Unsubscribe from Apple and go to our thing where we get more money and then do it there,
00:15:20 ◼ ► which is something that would get you rejected if you were an app, but in a podcast, what happens
00:15:24 ◼ ► then? I don't know. It's fascinating. I really am looking forward to hearing more about it from
00:15:28 ◼ ► Apple. My overall feeling on this is they have done this the right way. And I'm really pleased
00:15:33 ◼ ► about what they have actually implemented here because it is by and large focused in the best
00:15:40 ◼ ► way for podcast creators. Like I unequivocally believe that like, this is the way to do it.
00:15:45 ◼ ► Who better, who more qualified to talk about how a bunch of a pain it is to set up a podcast
00:15:55 ◼ ► this is, this is so good from the side of it, which is easy to pay as a user, uses Apple's
00:16:04 ◼ ► existing stuff. You're going to have Apple's credit card information feeding it. So people
00:16:07 ◼ ► are much less likely to let their, you know, their credit card expire or something like that. There's
00:16:11 ◼ ► like a lot to be said for it. I actually think if you're, if you're a podcaster, the problem is that
00:16:16 ◼ ► this should have happened two years ago or three years ago, because if you're a podcaster who
00:16:21 ◼ ► wants to do a thing like this, this is a really great option because it's so easy. As far as I
00:16:27 ◼ ► can tell, it seems like a really great option. The problem is if you're a podcaster who wants to do
00:16:31 ◼ ► this, you probably already did it. So I don't know. So, yeah, I mean, cause as well, like
00:16:36 ◼ ► all the big, big podcasts have worked this out this past year, if they wanted to do it,
00:16:43 ◼ ► right. People have this stuff. So you mean really it's an interesting time to have launched it.
00:16:48 ◼ ► You should say it's a little late. Um, I'll say from my perspective, I'm happy this didn't exist
00:16:52 ◼ ► before we did our own because we would have done this. And I think it would have been a hard sell
00:16:56 ◼ ► for a lot of our listeners who don't use Apple podcasts and how we would have navigated that.
00:17:02 ◼ ► So my like top level on it is I am not saying that we will do this, but I'm definitely not saying we
00:17:11 ◼ ► won't because the model that they have given here is pretty fair. I mean, for me, I just think it
00:17:21 ◼ ► should be 85, 15 always. Um, because I don't really understand how they can justify 70, 30.
00:17:35 ◼ ► but might be required is like I said earlier to essentially offer it two different ways
00:17:41 ◼ ► where, you know, if you're using Apple podcasts and you want to pay us, you can get access to the
00:17:48 ◼ ► stuff, but everybody else will pay us a different way and we'll get access to the stuff and more
00:17:56 ◼ ► stuff. And it's going to be a two tiered thing. And that's not great, but you know, again,
00:18:08 ◼ ► And then I look at this and I think, yeah, but so many people listen to an Apple podcast and,
00:18:12 ◼ ► and I have helped so many people through the process of trying to subscribe to a members
00:18:18 ◼ ► only feed. I have spent so much time and I know you guys have done this too. And I know Marco has
00:18:24 ◼ ► done this with ATP trying to come up with ways to build a website that has links to a members only
00:18:32 ◼ ► feed per person. That is, you know, that you can tap in the right places and it opens in the right
00:18:38 ◼ ► client and it does the right thing. And it's hard. There are bugs in the client apps. I've discovered
00:18:44 ◼ ► literally discovered bugs in podcast clients while working on the incomparable subscription stuff
00:18:49 ◼ ► where it's like, Oh, that doesn't work even though it's ducking. And then they're like, yeah,
00:18:53 ◼ ► that's a bug. We'll fix it. So like all of this effort, because you can't just go in the podcast
00:18:58 ◼ ► app and go, yeah, I'll just, I'll just pay for that. And it's not for everybody because not
00:19:03 ◼ ► everybody uses the podcast app, but for people who do use Apple podcasts, which is wildly popular,
00:19:14 ◼ ► make money, which is a thing that I support. So yeah, we'll, we'll have to watch it. It's,
00:19:19 ◼ ► it's fascinating. And it has been like they, they, they mentioned the, when they announced
00:19:23 ◼ ► podcast support, which 2005, I believe, I think I was at the D conference the day that they announced
00:19:27 ◼ ► this and Steve Jobs was there on stage with Walt and Kara. Um, that was 16 years ago and Apple has
00:19:36 ◼ ► largely been hands off about podcasts. This is the biggest thing they've done. They said it and
00:19:41 ◼ ► they're right. This is the biggest thing that's happened other than launching a podcast app on
00:19:45 ◼ ► iOS. This is the biggest thing they've done since 2005. You know, and as the wagons are circling on
00:19:50 ◼ ► the podcast industry, like Facebook is getting into podcasts now as of yesterday, Apple's always been
00:19:56 ◼ ► like the beacon of like, Oh, they're doing it right because they didn't really do anything.
00:19:59 ◼ ► And from what we know about other companies that are trying to make money from podcasting,
00:20:10 ◼ ► Because like, look, I'm going to understand the realities of it, right? Like you can't subscribe
00:20:17 ◼ ► to premium Apple podcast content in overcast or pocket cast. And I would never think that that
00:20:22 ◼ ► would be a thing. Right. So like, you know, you've got to respect the business aspect of it. And I
00:20:27 ◼ ► think ultimately from what I've seen so far, and we'll be spending a lot of time looking at over
00:20:32 ◼ ► the next multiple days, this at least seems on the face of it to be the, the truest to what
00:20:40 ◼ ► podcasting can be in this new age, I would assume, because they're not like inserting their own ads,
00:20:46 ◼ ► trying to make a monetization platform and then taking a bunch of stuff away from podcast creators,
00:20:51 ◼ ► which it seems like companies like Spotify are trying to do. Like, right. And could just publish
00:20:55 ◼ ► this big blog post talking about how they want to move away from RSS. It's like, great. Thanks.
00:20:59 ◼ ► So pleased. All right. Well, we will, there will be more on this one, uh, if you're a listener,
00:21:05 ◼ ► but, um, but we will move on to shiny new Apple products, uh, for the rest of the show.
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00:23:22 ◼ ► - We got colors. We got colors. I have thought at several points today that I want one. And then the
00:23:29 ◼ ► more I read about it, the more I realize I want, I want the, it's like very deep thought. It's like,
00:23:34 ◼ ► I want the iMac that comes after this one because it's got a lot of really interesting things,
00:23:41 ◼ ► but it's also got, I think the limitations that we were expecting we might see in an iMac introduced
00:23:48 ◼ ► at this place in time, which is it's an M1 iMac. It's got a bunch of limitations. It's also the
00:23:52 ◼ ► small iMac, which means presumably there will be the bigger iMac at some point, which is probably
00:23:57 ◼ ► what I want, but it is, there's so many things they did here that are such a relief. And I wanted
00:24:02 ◼ ► to just start with color because the color, the color like, I mean, yes, iMac is great.
00:24:09 ◼ ► They made iMacs with colors again, seven colors, not just two colors, three colors, and not just
00:24:14 ◼ ► all various boring shades of gray. They made seven different colors. It's like the old days of the
00:24:19 ◼ ► iMac. And they are brighter than I thought, because it turns out that various rumor type people who
00:24:26 ◼ ► have incomplete information sort of thought that the muted colors were all over the device. And it
00:24:31 ◼ ► turns out that the chin, which still exists beneath the iMac screen, it exists in part,
00:24:38 ◼ ► I think, because it's a nice place to put color, is a more muted color, whereas the reverse of the
00:24:43 ◼ ► iMac is super bright. And the sides too. Yeah, and the sides. So if somebody who lives and works
00:24:49 ◼ ► alone and nobody ever sees the back of your computer, you're like, well, who cares about
00:24:52 ◼ ► what the back looks like? But as we know, from talking to Colleen a couple of years ago,
00:24:57 ◼ ► so many iMacs are in public places. They're in hotel lobbies or they're in big office groups or
00:25:04 ◼ ► whatever, right? There are places where the iMac is being seen. And having those bright colors on
00:25:09 ◼ ► the back, like I was thinking, oh man, every hotel front desk that has, they're going to have to pick
00:25:15 ◼ ► the color that best matches their color scheme. But then it's going to be almost like if it's a
00:25:23 ◼ ► we'll get the purple iMacs. And then it'll be like, it's our custom branded iMac. That's
00:25:33 ◼ ► So it's six colors, blue, green, pink, yellow, orange, purple, and then silver. I don't really,
00:25:42 ◼ ► I mean, like I just want, it's like silver is like, silver color, right? I mean, it's tech.
00:25:46 ◼ ► I just wanted to say like, it's not color. It's like available in six colors and a not color.
00:25:51 ◼ ► And then I love it. You know, I wanted to also just say six colors, right? Because yes,
00:26:05 ◼ ► There are four options available in the base and then there's seven, uh, at the higher price.
00:26:12 ◼ ► It's the two price configuration options. Yes. Yellow, orange and purple are more expensive.
00:26:18 ◼ ► And you also go from the seven core GPU. The differences are so minute. You go from the
00:26:22 ◼ ► seven core GPU, like at the nine 99 MacBook air to the eight core GPU. Um, and then there are a
00:26:32 ◼ ► couple other very, it's, it's fascinating. I'm, I'm looking forward to taking a deep dive with our
00:26:36 ◼ ► guests next week about it, because there are other questions I've got about sort of like,
00:26:42 ◼ ► what the low end one has. Does the low end have an ethernet port? It doesn't look like it and has
00:26:49 ◼ ► less. Well, none of them have an ethernet port on the back, but there's an ethernet port on the
00:26:53 ◼ ► connector, the power brick, because the iMac has a power brick again, which they spun in a very
00:26:58 ◼ ► interesting way as being a yes, but we get it out of your way and there's a beautiful little cable.
00:27:03 ◼ ► And then, then the brick can be on the floor and there's an ethernet Jack in there. So I'm unclear
00:27:08 ◼ ► gigabit ethernet is standard on the expensive one and not on the base one. I'm unclear whether that
00:27:12 ◼ ► means there's no ethernet at all on that power brick of the low end model, unless you upgrade
00:27:18 ◼ ► or whether it's it's there, but it's not gigabit. It's a little mystery because that's fascinating
00:27:23 ◼ ► too, right? We have a brand new in a long history of very quirky Apple connectors, uh, going back to
00:27:30 ◼ ► like the ADC connector on power max back in the day, this is like that there is a magnetic
00:27:36 ◼ ► connector that is apparently ethernet and power that attaches to the back of the iMac. And then
00:27:42 ◼ ► on the floor, you put the box. So looking at the tech specs page, the lower one, the, the,
00:27:50 ◼ ► so, okay, so there's the cheapest one only has two USB-C or USB 4 slash underbought ports.
00:27:57 ◼ ► And the more expensive gets an additional two USB-C USB 3 ports. And it's the cheaper one
00:28:04 ◼ ► says configurable with gigabit ethernet. So my expectation is that the little power brick
00:28:13 ◼ ► does it have ethernet at all or is it not? And I would think it doesn't, I would, I would think
00:28:19 ◼ ► that it's like literally an iMac that doesn't have wired networking at all because I can hear somebody
00:28:23 ◼ ► at Apple saying who, you know, who needs it. And also we need to make this thing cheaper. So
00:28:28 ◼ ► what are we going to kick off of there? Like two, two ports and yeah. How cool is that power thing?
00:28:35 ◼ ► I think it's awesome. I like it. You know, again, Seneca and me says they've, they've innovated
00:28:40 ◼ ► their way back to an external power brick for their iMac. But the fact is, are they right to
00:28:46 ◼ ► prioritize a thin, you know, thin all the way back, right on the back of it, not bulgy like the,
00:28:52 ◼ ► like the current iMacs are a very thin iMac and put the power on the outside. Uh, yeah, I mean,
00:29:01 ◼ ► I can see the argument there about a power brick on an iMac. Like it's just going to live under
00:29:05 ◼ ► the desk next to the power cord thing that you've got. Well, who cares is people who, who don't have
00:29:11 ◼ ► that setup, but you're right. I think having it be under the desk is probably better and having the
00:29:15 ◼ ► ethernet there as somebody who has my ethernet plug threaded through and often is the thing that
00:29:22 ◼ ► is, is restraining the movement of my iMac. I don't mind. I mean, I already have the power
00:29:31 ◼ ► and ethernet also in there, I would, that would be a benefit to me. That would actually be an
00:29:35 ◼ ► upgrade for me, but I'm sure there's somebody out there who will be very angry that I would just say,
00:29:40 ◼ ► I said, who cares? I'm sure some people care, but like ultimately what does it matter? Right? Like
00:29:46 ◼ ► the thing just goes on the floor, like the rest of the million power bricks I have under my desk.
00:29:51 ◼ ► On the floor or velcro to the bottom of your desk. How they deal with this with laptops,
00:29:54 ◼ ► if they're going to have something like that will be different. And I'll be intrigued because the
00:29:57 ◼ ► reason I say that is this, this all but confirms that MagSafe is coming to the laptops because they
00:30:03 ◼ ► bother to make a magnetic connector for the iMac when ultimately it doesn't need to be magnetic.
00:30:08 ◼ ► You could just plug it in, right? Like the magnet is, is very, it feels very superfluous for the iMac.
00:30:15 ◼ ► But I think that that's super cool. And to be honest, like I, I think the design of putting
00:30:25 ◼ ► we're bringing back a power adapter. Obviously it'd be better if we didn't have one because it
00:30:28 ◼ ► would just be like, why add something back? So we're going to actually give you additional
00:30:33 ◼ ► functionality by having doing that. And I think that's super cool. I would love to see in the
00:30:39 ◼ ► future, like some kind of upgrading thing where like I could get like a full dock of expanded
00:30:45 ◼ ► expandable ports on one of those. I want a USB hub on that thing, right? Yeah, I do. So, right. And
00:30:50 ◼ ► I can get all that stuff. I hope that that's something we could see in the future, like more
00:30:55 ◼ ► and more IO on a, you know, make it more expensive. I don't care. Like the, all of this stuff is so
00:30:59 ◼ ► expensive these days. Anyway, all of these ports, since everything went to Thunderbolt,
00:31:03 ◼ ► like every dock is like, cost you the moon. So have something that Apple makes, have it all go
00:31:08 ◼ ► through some kind of upgraded magnetic power connector. Like I would be into that. I think
00:31:12 ◼ ► it looks super cool. So we didn't mention this runs the M1, no changes to the M1 by and large.
00:31:25 ◼ ► gigs of RAM upgradeable to 16. The big difference is that the more expensive iMac has the four
00:31:34 ◼ ► ports on the back, but of course only two of them are Thunderbolt and two of them are just USB,
00:31:40 ◼ ► which is, I think the first time Apple's ever done something where ports of the same shape have
00:31:50 ◼ ► different characteristics on the Mac. I don't know. Yeah, it's on the same machine, right? It's
00:31:56 ◼ ► not something they like to do, but I think obviously the M1 has some limitations because
00:32:01 ◼ ► we've seen it with the MacBook Air and the MacBook Pro 13 and with the Mac Mini, which has USB-A
00:32:07 ◼ ► ports that they added. And here it's not A, it's C. But again, like they added ports and there's
00:32:16 ◼ ► a headphone jack on the side, which made me laugh. But yeah, it's still the M1 with everything that
00:32:24 ◼ ► is limited about the M1. 1080p camera, better? Yeah. Still not what I would want, but better?
00:32:33 ◼ ► One of the things that I noticed throughout this presentation, and it has to do with how Apple,
00:32:37 ◼ ► again, it's marketing. They're going to put their best face forward, right? But so many of their
00:32:43 ◼ ► comparisons are to the previous iMac. And so it's like twice the resolution of the previous iMac. So
00:32:48 ◼ ► yeah, the previous iMac camera was terrible. It's much faster than the previous iMac. It's like,
00:32:52 ◼ ► well, yeah, the previous iMac was slow. So sure, all of that is true and all of that is good.
00:32:58 ◼ ► And with the image signal processor in the M1, I'm sure that 1080p camera looks nice. But yeah,
00:33:09 ◼ ► it's sort of table stakes, but they weren't at table stakes. They couldn't sit at the table
00:33:18 ◼ ► it's not a high bar guys, right? No, it's not. So the MacBook Pro has a 720p camera. So this is
00:33:25 ◼ ► better. 1080 is better than the 720. It's a bigger number. I would have wanted to see more here,
00:33:31 ◼ ► but they did. I think the iMac Pro has a 1080p, but it doesn't have fancy M1 image signal processing,
00:33:46 ◼ ► Sure. Okay. Yeah. All right. So as somebody who attaches an external speaker to my iMac,
00:33:54 ◼ ► I have always had this sort of skepticism. The iMac speakers in my iMac Pro sound better than
00:33:59 ◼ ► I expect. Every time I hear something go through them, I'm like, oh, that's actually not bad. It's
00:34:03 ◼ ► not as good as my external speakers, but it's not bad. And that's, so this is the thing is like,
00:34:10 ◼ ► they're talking about Dolby Atmos and all of that. And it's like, all right, well, I would love to
00:34:13 ◼ ► hear these because honestly, I would love to not have a speaker sitting on my desk and have the
00:34:17 ◼ ► music come out of my iMac and have it be good enough. But my concern is always that, yeah,
00:34:22 ◼ ► but it's not. It's okay. And for people who don't care enough to have external speakers and stuff,
00:34:28 ◼ ► like you want that experience to be really nice so they can watch a movie on the iMac and have
00:34:32 ◼ ► it sound good. But my skepticism is Apple talks a lot about the quality of the sound on their laptops
00:34:39 ◼ ► and the quality of the microphones on their laptops, because we got studio quality microphone
00:34:43 ◼ ► array on this too. Check the box. It's what they've been talking about for a long time on
00:34:47 ◼ ► their laptops. And here it is on the iMac. And, you know, it's not what I would consider studio
00:34:53 ◼ ► quality. They are doing some stuff to make it sound better. I like that they more pitched it for
00:34:57 ◼ ► Zoom calls now than they used to where they were like, oh yes, musicians are using it with
00:35:04 ◼ ► GarageBand to write songs that they release. And I was like, I'm very skeptical of that. So I'm
00:35:12 ◼ ► mixed between some skepticism. I think Apple overreaches sometimes with the claims they make
00:35:21 ◼ ► reduction so that you sound better on Zoom is a good feature that should exist because most people
00:35:25 ◼ ► don't buy external microphones and most people don't attach external speakers. So the speakers
00:35:33 ◼ ► I'm just applying a little bit of skepticism about how good they are. I would like to hear them for
00:35:40 ◼ ► myself, please. New peripherals are super interesting. Three keyboards, Apple getting into
00:35:45 ◼ ► that sweet keyboard game. I'm like convinced that they've put these things in color because everybody
00:35:51 ◼ ► likes fancy keyboards now. They're all color matched, including trackpad and mice are color
00:35:57 ◼ ► matched. They have a standard one and then they have the regular kind of what is 65% keyboard and
00:36:05 ◼ ► then they have the one with the number pad as well. In the regular one and in the one with the
00:36:10 ◼ ► number pad, touch ID. We'd stop talking about that. We used to predict this as a future direction for
00:36:18 ◼ ► them and it didn't happen for so long that I, when they announced it, I was like, wow, why wasn't that
00:36:22 ◼ ► on our list? Like that's a thing that's been hovering up there so long that it almost has
00:36:27 ◼ ► just faded away, which was like, could they put, well originally it was the touch bar, right? And
00:36:31 ◼ ► the touch bar distracted us, but it's literally, can they put to touch ID on a keyboard, external
00:36:36 ◼ ► keyboard? And the answer is yes, they can. And they did. Wireless as well. I mean, you know,
00:36:40 ◼ ► that was, I mean, again, like when we were talking about this originally stuff like the Apple pay
00:36:46 ◼ ► stuff that you could do on a, on another device and have it work on a, on a Mac that didn't exist.
00:36:51 ◼ ► So like the, always the question was like, if they were going to do a touch ID, does the keyboard
00:36:55 ◼ ► have to be wired again? Will we accept that? And then I think we stopped talking about it because
00:36:59 ◼ ► it seemed like, well then obviously the next thing to do here, considering they've never done this,
00:37:04 ◼ ► it's just to put face ID on these machines. Now what we can say now is that's not happening anytime
00:37:09 ◼ ► soon. No. Which look, I think that's fine because they now have this. Now I was begging for them to
00:37:19 ◼ ► say, we've also put touch ID on the track pad because I don't and do not want to use one of
00:37:25 ◼ ► Apple's keyboards. So, which is a shame, but like I can live with it. Uh, but I, you know,
00:37:34 ◼ ► as useful for having something like that on it as the, uh, as a keyboard. But I think this is a
00:37:39 ◼ ► really great addition. Um, I think this is an awesome thing that they've done. Um, I know that
00:37:44 ◼ ► like, and also you get it in the box. So I think that's super cool. So the low end one, you don't
00:37:48 ◼ ► get touch ID on the box. Yeah. Uh, you have to pay extra for it. The higher end one comes with the
00:37:54 ◼ ► touch ID, uh, the small touch ID keyboard in the box. It sounds like, and yeah, we'll have to see
00:37:59 ◼ ► where it goes. Um, I do. I do think there must've been a moment where they decided on the colors for
00:38:05 ◼ ► these things, which is great. Great move. I've been, I have been banging the drum about colored
00:38:10 ◼ ► max for so long now, and here we are. It's very exciting, but I also realized that at some point,
00:38:17 ◼ ► everybody who's in charge of like the peripherals is like, yeah, but all our peripherals are silver
00:38:24 ◼ ► aluminum and you're now going to make seven different colors of iMac. What are we going to do?
00:38:30 ◼ ► And the, and it's like, well, we got two options. We can hide all the aluminum and make them plastic
00:38:35 ◼ ► or something, or we're going to need seven different keyboards and seven different mice.
00:38:40 ◼ ► And, uh, it, that became, since there's three different keyboards and, and the mouse and the
00:38:45 ◼ ► track pad, right? So that means there's one, two, three, four, five times seven. So that's a lot.
00:38:51 ◼ ► That's what 35, uh, 35 different skews of peripherals attached to these iMacs. That's a lot
00:38:58 ◼ ► of keyboards and mice and track pads. Cause they could have just made them white because
00:39:02 ◼ ► every single one of those iMacs has a white part on the front. Also, they didn't make the left and
00:39:07 ◼ ► right arrow keys half width to match the half height, uh, and to leave some space for orientation.
00:39:12 ◼ ► And it makes me sad, but Oh, well, they went for aesthetics on this more than because also as well,
00:39:17 ◼ ► something that I can't, I'm already looking at and I can't abide the, the, there's a corner radius in
00:39:23 ◼ ► the keyboard. And so the right arrow key is a different shape to the left one because they've
00:39:28 ◼ ► taken the corner radius out of the right arrow key. I don't know. I don't know what to say. I'm
00:39:32 ◼ ► not going to use this keyboard that bottom line is right. I'm not going to use this keyboard,
00:39:35 ◼ ► how good it is. Cause I like other keyboards that are not this. And so I, I still hope that they
00:39:40 ◼ ► will one day, at least maybe on the higher end iMac do face ID at some point, or they will find
00:39:45 ◼ ► another place to do touch ID for people who are not using this keyboard, but I'm not going to hold my
00:39:48 ◼ ► breath because it seems like this is their official answer to that question, which is just use this
00:39:54 ◼ ► keyboard with touch ID. I think this is perfectly fine for most users. I am an edge case user. I'm
00:39:59 ◼ ► aware of that. Um, but I think that for the iMacs that most people are going to buy, I would expect
00:40:05 ◼ ► it will be one of either the middle of the top M1. They're going to get this in the box, which I
00:40:08 ◼ ► think is great because it is supposed to note, and there is three different features that Apple's
00:40:12 ◼ ► selling of the 24 inch display, which is a 4.5 K retina display. And it's the only one they're
00:40:18 ◼ ► doing right now. Like the 27 inch iMac is still available because presumably that will not get
00:40:24 ◼ ► revived, uh, revised. I should say until there is a new M1 chip. So it's 1299 for four colors and
00:40:36 ◼ ► 1799 for the rest of the colors shipping in May. Um, Dior beloved 21 inch is still kind of
00:40:45 ◼ ► available on Apple's website. The bad, uh, fusion drive option, not retina. Uh, we sell this because
00:40:53 ◼ ► there's somebody out there who is buying for schools or something that wants this thing that
00:40:58 ◼ ► won't spend more than whatever its price is 1099 on a, on an iMac. But I imagine that it will,
00:41:05 ◼ ► it will disappear. I'm not surprised, but what I do like about it is it's, it's really buried
00:41:10 ◼ ► on the website. Um, like they don't really make much of a point of trying to sell this to you. So
00:41:15 ◼ ► I think that's good personally. Uh, but I understand why they still have it because this is what they
00:41:20 ◼ ► do. But yeah, overall, I think this is, so one of the things that, uh, John Turner said is like,
00:41:26 ◼ ► this is the first machine built from the ground up around the M1. I mean, and if you look at this
00:41:32 ◼ ► compared to the laptops, it's like they come from a different company, right? Like this iMac is,
00:41:39 ◼ ► I think very clearly a signal of the future of the Mank. And I'm telling you, if they are this
00:41:45 ◼ ► impressive, I am really excited because this thing looks, it just looks fantastic. So I'm really
00:41:53 ◼ ► excited about it. I have a couple other notes, by the way, I went on backup because you said
00:41:57 ◼ ► something that was incorrect. It's $1499 for the higher end. $1299 for the low, $1499 for the high
00:42:03 ◼ ► end. And then the, they have like an even higher skew for $1699. I was putting seven colors into
00:42:09 ◼ ► the price, which was obviously the wrong thing. You don't buy all the colors. You only buy one.
00:42:13 ◼ ► You see is the challenge there. So I can see why you did the math wrong. I want to talk about the
00:42:17 ◼ ► chin. Does there need to be a chin there? I think because this is so thin, it does because they
00:42:21 ◼ ► literally can't tuck that. That's where the computer is and everything else is the display
00:42:26 ◼ ► and the speakers, right? So it would be very hard to hide all that behind the display without making
00:42:29 ◼ ► the whole thing thicker, which they could do, but they really want this to be this super thin slab.
00:42:34 ◼ ► It reminds me also of even the earliest days of the iMac. There were always these complaints about
00:42:38 ◼ ► the iMac that it was really one of the innovations Apple had in early iMacs was they essentially used
00:42:45 ◼ ► laptop parts for a desktop computer in the old days, there were laptop parts and there were
00:42:55 ◼ ► But Apple has done it a lot because they're really good at making laptops. And they say,
00:43:00 ◼ ► for most people, laptop performance is plenty on the desk too. And I was thinking about that while
00:43:06 ◼ ► I was watching this rollout because this is a laptop, right? Like it's so thin. I know it's big
00:43:12 ◼ ► and it's got a huge screen, but if you look at it, not only is it the M1 chip, which is in those
00:43:16 ◼ ► laptops, but like it's laptop technology. This is a pretty powerful device, but it's still kind of the
00:43:24 ◼ ► idea here is they're using their laptop tech to make this thing thin. And yes, it could be huge
00:43:32 ◼ ► in the back. And if you sit in the front of it all day, you wouldn't notice that. But like,
00:43:35 ◼ ► that's not what Apple wants to do with the iMac. They want it to be thin. So it looks great from
00:43:39 ◼ ► all angles. And so they use their laptop tech to do this. This is basically a MacBook Air or a 13
00:43:45 ◼ ► inch MacBook Pro, except with a bigger screen. And I think that's okay. But it is a choice they made.
00:43:52 ◼ ► That's why the chin exists still, even though the bezels are much thinner, which is good because the
00:43:57 ◼ ► bezels I'm looking at my iMac right now, my iMac bezels are enormous and this iMac's bezels are not.
00:44:03 ◼ ► And by having the chin there and the foot as well, they're color matched and they're that little
00:44:08 ◼ ► color. So the color shines through. If the color was only on the back, you would never see it.
00:44:11 ◼ ► So that's all good. And very important to me, and again, you talk about niche features, but
00:44:19 ◼ ► these are available with a VESA mount instead of a foot. So you don't take it off. You order,
00:44:25 ◼ ► as has been true in the consumer iMac for quite a while now, you don't take the foot off and then
00:44:29 ◼ ► attach them out. It comes in two configurations. And I was thinking about that and thinking,
00:44:34 ◼ ► well, this thing is so thin and light that it would actually be really interesting on an arm.
00:44:38 ◼ ► My disappointment here is that if you look at that arm, I know it would be a lot of engineering work
00:44:50 ◼ ► it is a shame it's not more adjustable. It is one height and then you tilt it. And that's all you
00:44:56 ◼ ► can do is tilt it at the one height. And I do wish Apple would redesign its iMac stand to be
00:45:04 ◼ ► more adjustable. And we make a lot of jokes about the Pro Display XDR stand, right? And mostly about
00:45:10 ◼ ► how much it costs and therefore it's probably over engineered. But I would love it if Apple
00:45:19 ◼ ► - Wait for the Pro one, Jason. - Well, maybe the high-end one could do something like that.
00:45:24 ◼ ► And that would be great because I look at this and I think, well, yeah, of course you want
00:45:27 ◼ ► a simple stand that doesn't cost a lot so that you can get the price down, but it would be great
00:45:31 ◼ ► if your options beyond that weren't just, well, get the VESA mount and stick it on whatever,
00:45:36 ◼ ► versus we also have an upgraded stand. If you want a more adjustable stand, we make one that you can
00:45:43 ◼ ► order on your iMac instead. And they didn't do that this time, maybe they'll do it down the road.
00:45:47 ◼ ► So the foot's a little bit disappointing just because there's no real innovation there in terms
00:45:54 ◼ ► of adjusting the height of your display, which isn't a kind of important thing. And that means
00:45:57 ◼ ► that some of these beautiful new iMacs will end up on top of a dictionary because you gotta get it at
00:46:11 ◼ ► we've all been there, right? You go to buy something online from a website that you don't know
00:46:16 ◼ ► and you get to that checkout screen and you kind of pause for a moment. I know I've been there,
00:46:22 ◼ ► like, I don't really know this company. Do I want to go through this? And I know that there have
00:46:26 ◼ ► been times where I haven't been comfortable and I've kind of backed out of the transaction.
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00:48:18 ◼ ► right now. Our thanks to Privacy for their support of this show and Relay FM. Jason, they did it.
00:48:29 ◼ ► Yeah, well, this is why I lost the draft. And like we said at the top, we knew that this was
00:48:36 ◼ ► essentially what they would do because we knew the M1, when they announced the M1, we're like,
00:48:40 ◼ ► yeah, that's the A14X, right? Like they're going to make an iPad chip. They've already been making a
00:48:47 ◼ ► more capable version of their iPhone chip as a variant for the iPad for a while. And so when
00:48:55 ◼ ► they announced the M1, it looked very much like that. And so the question was, are they just going
00:49:00 ◼ ► to use that chip in the iPad Pro? I think the answer obviously was yes, always, clearly that
00:49:05 ◼ ► was what they were going to do. The question was just, what is the marketing behind it? And what
00:49:12 ◼ ► they did was they chose to call it M1 because they've been beating the drum on M1. And so why
00:49:17 ◼ ► not, honestly, why not just take all of the work that they've done that is accrued to the M1 and
00:49:23 ◼ ► roll it into the iPad Pro because it allows the iPad Pro to kind of like get the glow of all of
00:49:28 ◼ ► the praise that's been given to the M1. As a result, though, also, Myke, right? It's been since
00:49:34 ◼ ► 2018, fall of 2018, I believe, was it, or was it 20, fall of it 2018, right? Since the iPad Pro with
00:49:46 ◼ ► the A14X came out, is that right? I think so. It's been a long time because the last update,
00:49:52 ◼ ► or sorry, the A12X. Yeah. It's been a long time because the last update was last spring,
00:49:57 ◼ ► and it was just that, you know, another GPU core update and LIDAR, right? So in terms of the amount
00:50:04 ◼ ► of time we have been living with essentially the same iPad Pro. - A12Z. - Well, yeah, it was A12X
00:50:12 ◼ ► and then it was A12Z. - Yeah. Oh, yeah, sorry. - Because the A12Z just added the one core. So A12X
00:50:18 ◼ ► to this, like, it's a big deal. I think that there's, obviously, Apple will talk about how
00:50:27 ◼ ► much faster it is, and it is. It's a much more powerful chip. I think a lot of people are still
00:50:31 ◼ ► straining to find ways to use the power on 2018's iPad Pro, right? Like, that's always been the
00:50:42 ◼ ► challenge. That was the thing that we talked about a lot back in 2018 was great that there's all this
00:50:49 ◼ ► power, but how can you use it on the iPad? And those are software limitations. So I still have
00:50:56 ◼ ► those questions, even though this is a much more powerful chip. Now, I sit there in Fairight
00:50:59 ◼ ► Recording Studio and I export out, I compress a project in order to, when I'm done with it,
00:51:04 ◼ ► I compress it and compresses it into a zip file. And that takes a while. And I think, oh, on M1,
00:51:16 ◼ ► but really what I want is on the software side to take advantage of all this power that they
00:51:22 ◼ ► poured in there because this thing with an M1 is gonna be that much more powerful than the previous
00:51:28 ◼ ► iPad Pro, which is already probably more power than most people could use. - If I can run iPad
00:51:34 ◼ ► apps on my M1 Mac, why can't I run M1 Mac apps on my iPad now? Like, that's the question that
00:51:40 ◼ ► we're not, like Apple have done this to themselves. We're gonna be asking these kinds of questions now.
00:51:45 ◼ ► Like, look, we had spoken about this so many times. Fundamentally, we understood that the M1
00:51:51 ◼ ► is a variant of the A14 chip, right? Like it just seemed obvious that that's the way that they did
00:51:55 ◼ ► it. Apple never said it. Well, now they've said it, right? Like the M1 can run in both an iPad
00:52:03 ◼ ► running iPadOS and a Mac running macOS. So now we're gonna, these kinds of questions will start
00:52:11 ◼ ► to get asked more and more directly because if we can go one way, why can't we go the other? Or why
00:52:19 ◼ ► can't you do the work necessary to go the other way? Like, why can't I run macOS on my iPad Pro now?
00:52:25 ◼ ► - Well, I mean, it's not a Mac, it's an iPad, but yes, it's a harder question to ask. I still had,
00:52:31 ◼ ► you know, I had that item that we didn't pick in the draft about like Mac compatibility. It's like,
00:52:35 ◼ ► I don't think it's impossible to imagine a scenario where there's a virtual Mac that you could run or
00:52:42 ◼ ► something like that, like down the road, these, look, the choice of calling this an M1 and an
00:52:49 ◼ ► iPad Pro, this is Apple deliberately pushing the iPad and the Mac together. They've been doing that
00:53:00 ◼ ► iPad and the Mac together. When they talk about catalyst apps running on the Mac, they talk about
00:53:05 ◼ ► iPad apps. It's a path from a good iPad app to a good Mac app. So I don't know what their intent
00:53:12 ◼ ► is. I know that Apple's intent fundamentally is to keep the iPad as a touch tablet at its base,
00:53:19 ◼ ► but it can go to all sorts of interesting places. And so, you know, how far does that go? If you add,
00:53:28 ◼ ► you can already add a keyboard and a trackpad to an iPad. At what point could you not say,
00:53:34 ◼ ► all right, why can't I run something from the Mac on this? It's practically a Mac already.
00:53:46 ◼ ► you know, including adding Thunderbolt 4, a Thunderbolt USB 4. That's never going to not
00:53:54 ◼ ► be confusing. And really they haven't, in my opinion, really delivered on anything from
00:54:10 ◼ ► solely on WWDC because I'm now expecting Apple to show me enhancements in the software side
00:54:18 ◼ ► that argue why this amount of power should be in an iPad. Because one of the things that I was
00:54:26 ◼ ► thinking was convinced, I was convinced about is that, oh, they're going to bump the battery life,
00:54:30 ◼ ► but there was no indication to suggest that that was the case, right? I was like, well,
00:54:34 ◼ ► you know, surely they're just going to increase the battery life now because the battery life's
00:54:38 ◼ ► so good on my Mac Pro, it's better than my iPad. The iPad already benefited from that because it
00:54:43 ◼ ► was already running on Apple's chips. So they already were optimizing for that. And they can't,
00:54:48 ◼ ► you know, the iPad has to be one single plane. And so they don't, they have to stuff everything
00:54:52 ◼ ► in there, including battery and display, and that's harder. And so there's less battery.
00:54:56 ◼ ► No, I understand all of that, but like my thinking was just like, well, surely there's going to be
00:55:00 ◼ ► some benefit that I can see right now, because ultimately the things that Apple show you that
00:55:05 ◼ ► the iPads can do, like, I mean, it can already do all this stuff. Like no one, you know, even the
00:55:11 ◼ ► most intense iPad users and not being like, Oh, I feel so like handcuffed with this. Let's say,
00:55:16 ◼ ► I mean, rejoice if you're somebody who uses an iPad in, I guess, mirrored mode in a pro display
00:55:23 ◼ ► XDR or is using it for, for output while you use a video app on the iPad screen, and then you're
00:55:29 ◼ ► outputting to the pro display XDR because the new iPad pro will support the XDR at full resolution.
00:55:36 ◼ ► And this is my point too, which is like we said last week. Okay. What's the story about
00:55:42 ◼ ► Thunderbolt? Why do you have it? And they, they did what I thought they would do in saying, Oh,
00:55:48 ◼ ► fast storage for video or photography. Isn't that great? Which is like, okay, that is what I would
00:55:55 ◼ ► have predicted is the bare minimum. If you can't say anything else about Thunderbolt, at least you
00:56:03 ◼ ► can say it's fast importing photos into light room and it's fast importing, uh, 4k HDR video into your
00:56:12 ◼ ► video editing app that isn't final cut pro because final cut pro doesn't run on iPad by the way. Uh,
00:56:17 ◼ ► still, well, I just say while we've been recording today, there has been some information shared that
00:56:23 ◼ ► apparently apple has made reference on some press briefing calls that final cut for iPad is in the
00:56:28 ◼ ► looks. Well, we will, I'll believe that when I see it, but this is, this is, I think the point here,
00:56:38 ◼ ► which is that Thunderbolt port is nice, but has no real story behind it. And zooming out a little
00:56:52 ◼ ► bit, honestly, isn't that the case with the iPad? It's sort of been the case with the iPad pro for
00:56:56 ◼ ► a few years now, which is sort of like, okay, we get it. You are building amazing hardware.
00:57:04 ◼ ► What can we do with it? And believe me, I am trying all sorts of interesting things with my iPad and,
00:57:11 ◼ ► and, and Federico is, and other people are like, we, there are people who are doing lots of really
00:57:25 ◼ ► if they are going to do something like, you know, they, they nod toward the pro display XDR,
00:57:30 ◼ ► but the use of it right now is so limited. It does make me think, you know, this is a great
00:57:36 ◼ ► setup for a new version of iPad iOS that actually will properly take advantage of external displays
00:57:42 ◼ ► and, you know, whatever, whatever other stuff, high speed data transfers and all that in a
00:57:50 ◼ ► bigger story, or, oh, this is perfect final cut pro on the iPad pro. So it should be there.
00:58:19 ◼ ► So again, I really feel like that. I mean, look, this is a cool iPad pro. There's other things too,
00:58:31 ◼ ► I am confident they have a story for this, but we're not going to find that out for another seven
00:58:38 ◼ ► weeks. But I feel confident that iPad OS will take advantage of this. Like I do feel very confident
00:58:47 ◼ ► about that. I hope so. Center stage, which is a new feature that's coming as part of the addition
00:58:53 ◼ ► of an ultra wide camera, which is very interesting. This is one of my favorite features to this, uh,
00:59:01 ◼ ► to this iPad. I thought it looked super cool. I feel like we were just talking about this too,
00:59:06 ◼ ► but not in the context of the iPad. We were talking about this in the context of an Amazon
00:59:17 ◼ ► But the idea is the same, which is you get a wide lens. You can take a really high quality
00:59:24 ◼ ► view of everybody in a room, and then you use machine learning to do some intelligent zooming
00:59:33 ◼ ► on the subjects so that a stationary device will dynamically photograph whoever is a participant in
00:59:44 ◼ ► a video call. And the other way I could describe this is if you ever watch a TV show or a movie
00:59:50 ◼ ► where somebody's on a, on a it's usually scifi because it was the future, a video call with
00:59:55 ◼ ► somebody and the person talking, there's like camera movement and stuff where it's like,
01:00:01 ◼ ► they're zooming in or they're panning over or they're zooming back and you're like, wait a
01:00:04 ◼ ► second. I thought this was a video phone. Why is the camera moving around? And it's because they
01:00:09 ◼ ► directed it like a TV show and not like an actual video camera. And I admit those scenes make me
01:00:13 ◼ ► laugh, but this is that, this is that, which is of course, silly 20th century mortal as I'm watching,
01:00:20 ◼ ► you know, star Trek or something like that. Um, well in the future, there'll just be a really
01:00:25 ◼ ► high quality camera and an intelligent computer will choose where to point the camera. And that's
01:00:30 ◼ ► what this is basically. So, um, it, uh, we'll, we'll see how uncanny it is in practice, but it's
01:00:37 ◼ ► a cool idea. I think it's a really smart idea and there's also an API for it. Federico confirmed
01:00:41 ◼ ► that. Um, so you know, it won't just be FaceTime that uses this, uh, what is it open standard?
01:00:47 ◼ ► FaceTime is an open standard, but it's not like that. It'd be an API for this. Zoom or whatever,
01:00:52 ◼ ► it's going to be able to tap into this. And I think it's really cool. I like this feature.
01:00:56 ◼ ► I wouldn't have expected that, but it feels like a very post pandemic world feature. Yeah. It's
01:01:01 ◼ ► funny that it's on an iPad because an iPad is a camera you actually can move. Yeah. But we have
01:01:06 ◼ ► this, we do zoom, uh, conversations with, um, with family and we have the same issue, which is
01:01:12 ◼ ► it's like getting a good angle for shooting us versus getting a good angle for seeing the people
01:01:19 ◼ ► and all of that. Like it's a, it's kind of a mess. And seriously, Myke, when we were talking about
01:01:24 ◼ ► that Apple TV HomePod combo soundbar kind of thing, and they said it might have a camera on
01:01:29 ◼ ► it for FaceTime. It's like, this is what it would do. This is literally the feature they would,
01:01:35 ◼ ► if that product exists, it will have center stage. The idea is it's going to shoot everything in your
01:01:39 ◼ ► living room. And when you do a FaceTime, it's going to zoom in on the people who are participating in
01:01:44 ◼ ► the call because that you can't move that camera. It's just going to be locked in place. And that's
01:01:49 ◼ ► probably what they would do if they did a HomePod with a screen and a camera that was like the
01:01:54 ◼ ► Amazon echo show they would use center stage. It might even be something that they bring eventually
01:02:00 ◼ ► to the Mac as well. Right. Because that's those, those can be sometimes especially desktop, Mac's
01:02:07 ◼ ► more stationary kind of things too. So it's fascinating to see them doing this again. I
01:02:11 ◼ ► want to see how uncanny it is. Is it weird or does it seem natural? Um, does it move around a lot or
01:02:17 ◼ ► does it settle? I don't know. Liquid retina XDR display on the 12.9 inch. It is a mini LED display.
01:02:48 ◼ ► we've raised the price and we've done this incredible engineering to make you have this
01:02:54 ◼ ► incredibly better display. And it's like, that's great. Personally, I don't use the iPad pro for
01:03:02 ◼ ► that for stuff that needs that feature. Again, that's fine. It doesn't need to be for everybody,
01:03:11 ◼ ► I guess Apple knows the game it's playing here. The game it's playing here is they're going to load
01:03:16 ◼ ► their, all of their hardware with these high-end features that could be used by pros and everybody
01:03:21 ◼ ► who's not a pro looks at them and goes, well, like if it's good enough for the pros, it's certainly
01:03:25 ◼ ► going to be good enough for me. And they buy it. And, and so that's why, you know, most people are
01:03:29 ◼ ► not going to shoot high frame range, uh, HDR 4k video on their iPhone pro. Right. But you could,
01:03:36 ◼ ► and isn't that cool. That's what this feature looks like to me with a mini led. It's like,
01:03:41 ◼ ► I'm sure it's very impressive. I'm sure it's going to be great for watching movies and for
01:03:49 ◼ ► is this overkill like to put a pro display XDR in an iPad, like, um, the iPad pro itself is overkill
01:03:59 ◼ ► in a lot of ways. I think you're right. I think maybe it is an overkill product in general. So
01:04:02 ◼ ► why not more overkill? I would have been much more excited about this myself. Well, for two things,
01:04:10 ◼ ► one, if it was on the 11, but also if, if it didn't increase the price, I think that that does
01:04:14 ◼ ► make it a little bit like, how much more has it gone up? What did the, uh, the fourth generation
01:04:20 ◼ ► star? I don't remember an Apple's website. Isn't helping me, but it started nine 99. I think it was
01:04:27 ◼ ► seven 99 and nine 99. And now it's seven 99 and 10 99, which goes absolutely a prediction that I
01:04:32 ◼ ► would have made yesterday that didn't come true is that I thought with the existence of the iPad air,
01:04:37 ◼ ► that that 11 inch iPad pro would get a higher price. They didn't, I don't think they do anything
01:04:43 ◼ ► to it. What they could, what they could justify. Like, look, it also gets, it's going to happen.
01:04:47 ◼ ► It also gets the, you know, it gets everything except for the new display. Right? So that new
01:04:54 ◼ ► display will happen at some point down the road to the 11 inch iPad pro at which point it will be eight
01:04:58 ◼ ► 99, which is what we saw from them, you know, all the way back in the, the iPad pro this has
01:05:03 ◼ ► happened. So I only really been the last year or two where they've actually released them exactly
01:05:07 ◼ ► the same time with the same features. They had this for the first few revisions, like this one
01:05:11 ◼ ► will come out and then there was a small one and a small one had this and then the big one came out
01:05:15 ◼ ► and it had the, like they, you know, they've kind of been out of step a little bit. Um, but I mean,
01:05:19 ◼ ► this does seem like a really cool iPad. Um, yeah, it's not, I don't think this is an iPad for me
01:05:28 ◼ ► anymore. Uh, like I use an 11 inch and I use it a lot, but I'm using it for, uh, most of the time
01:05:37 ◼ ► more iPad-y things. This is my iPad. So am I going to get one? Yeah, of course I am. Yeah. I mean,
01:05:44 ◼ ► you didn't upgrade though, right? Like you're a couple of years away from when you upgraded.
01:05:47 ◼ ► Is that right? Yeah. I mean, right. Because the last one had nothing to commend it, you know,
01:05:55 ◼ ► especially, and the magic keyboard works with both models and all that. But this one, um, you know,
01:06:10 ◼ ► honestly, more than the display, just having the faster processor, because I do use at least
01:06:16 ◼ ► some things I use on my iPad do stress out the processor. And so, uh, but, but you're right.
01:06:21 ◼ ► Also, there's this question of, yeah, but in a, in a few months, will it perhaps be more functional,
01:06:27 ◼ ► never buy hardware because you're hoping that the OS update will enable more things, but it's
01:06:32 ◼ ► something to watch that this hardware may be that much more impressive come summer when they've
01:06:38 ◼ ► announced what the next iPad OS features are, if they really can roll out some things that take
01:06:44 ◼ ► advantage of this hardware. Yeah. Like I could imagine, uh, we get one of these for Adina. So
01:06:49 ◼ ► she is a comic artist and uses the iPad pro solely for that. And I could imagine better screen,
01:06:57 ◼ ► brighter screen would be helpful for her in a bunch of ways. And she uses procreate and really
01:07:02 ◼ ► pushes procreate and she uses my old 2018 iPad or yeah, 2019, whenever it's 2018 one and the 2020
01:07:13 ◼ ► and now 2021 iPad pros, they have more Ram in them and procreate can have more layers in it with
01:07:21 ◼ ► those devices. So that might be enough for her to want to, to want to get one of these. So maybe
01:07:26 ◼ ► there'll be one in my home. Uh, but I can't imagine upgrading even my 11 inch until Apple show me that
01:07:35 ◼ ► I will want to do that post WWDC because I mean, I love my 11 inch iPad pro. It's my favorite iPad
01:07:42 ◼ ► pro, uh, that Apple's ever made. I think it's fantastic. It's just like, it's perfect. Um,
01:07:46 ◼ ► and I've said that I think it's, I think for most people it's the best one. Oh, we didn't mention
01:07:50 ◼ ► 5g. Of course they put 5g on it, uh, 5g and they put what it can go up to two terabytes of storage
01:07:57 ◼ ► now. I think. Yeah. So the person tried to give examples for it's like, you might need this if
01:08:02 ◼ ► you're, I don't know, whatever. Uh, yeah. Uh, yeah. So that's that. So I think that this iPad pro
01:08:11 ◼ ► it's all of the things I expected plus some additional good parts. Like I expected to see
01:08:17 ◼ ► the USB for Thunderbolt thing, but I didn't expect them to have anything to tell me today
01:08:22 ◼ ► why I would want that. And that's what happened. I'm excited because it's an actual proper update
01:08:26 ◼ ► to the product, the iPad that I use the most, but there's, there's, there needs to be more here.
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01:09:54 ◼ ► And Lauren looked at me and I said, "You got to understand this product's been rumored for
01:09:58 ◼ ► two years and it actually happened. It's got the name we thought. It explains, "Hey, everybody,
01:10:05 ◼ ► remember the iPhone event in 2019 where they unveiled the U1 chip and it didn't do anything?"
01:10:32 ◼ ► you can buy them for $29 for one, $99 for four. It uses the Find My Network and all the Bluetooth
01:10:40 ◼ ► stuff, but they have U1 chips in them. So you can do what they call precise finding if you have a U1
01:10:46 ◼ ► device, which means you can basically just keep moving your iPhone around until it's like, "Hey,
01:10:50 ◼ ► it's here." They have tools to prevent unwanted people tracking and they have a bunch of
01:10:55 ◼ ► accessories for physically connecting them to things. Leather loops, keychains, other types
01:11:00 ◼ ► of loops. They have an Hermes option as well, which comes engraved with an Hermes logo on it,
01:11:06 ◼ ► because I guess why not? And they're available later this month to... Oh, they're pre-ordered
01:11:14 ◼ ► Friday. Everything else is pre-ordering later in the month, but pre-order Friday coming by the end
01:11:19 ◼ ► of April. I mean, I do need a new keyring. Like I have a keyring that I don't like, and I've been
01:11:26 ◼ ► thinking like, "I want a new keyring." And I want to try this product out. I'm going to get one. I'm
01:11:30 ◼ ► going to get a little tag on it. And I mean, I'll probably get a four pack and then also have one
01:11:41 ◼ ► from a fundamental level, I like the idea because I think Find My is really cool. And I like the
01:11:50 ◼ ► idea of being able to have more things, arbitrary things in Find My. And I love that it's a user
01:11:57 ◼ ► replaceable coin cell battery. I think that's fantastic, right? Because I could have easily
01:12:01 ◼ ► imagined them saying like, "It comes with a charger. When it's done, it's done." Right? Or
01:12:06 ◼ ► like, "You need to charge it via Lightning. You have this adapted charger thing every now and then."
01:12:11 ◼ ► So like, I'm happy all that's there. This isn't an exciting product because we've known about it,
01:12:16 ◼ ► all of these details basically for two years, and I've been talking about it at least every couple
01:12:27 ◼ ► cool." Like as a customer, I'm up for it. Yeah. I don't know if I have very many things that I
01:12:32 ◼ ► would actually use this on, but I'm intrigued by it. And I like that they are really pushing the
01:12:37 ◼ ► engraving hard here, but I get it, right? Like basically they want you to engrave these things
01:12:42 ◼ ► with a custom initial or emoji or whatever. And then you identify that that's what it is.
01:12:49 ◼ ► And you're like, "Oh, that's this one. And where is it?" So interesting stuff. We've talked about
01:12:55 ◼ ► the technology behind it. It is a privacy-based thing that is... There's low energy Bluetooth,
01:13:05 ◼ ► handed off in a way that you don't know who saw it, and you just know that it was seen and where
01:13:10 ◼ ► it was seen. And I think that's all really interesting. We talked about stalking on this
01:13:19 ◼ ► show. And one of the things that it does is there's AirTag detection. So if somebody plants...
01:13:36 ◼ ► notice if there's an AirTag that is not near its owner, but near you. And if it like... It will send
01:13:48 ◼ ► you an alert saying there is an AirTag near you, which is interesting. And you can actually find
01:13:54 ◼ ► the AirTag. And this has two purposes. One is, "Oh, did you know that there's this object that's
01:14:00 ◼ ► separated from its person?" And you could actually like maybe find it and return it to the person.
01:14:05 ◼ ► But also if somebody tries to track you, you will know, at least if you have an Apple device. I
01:14:10 ◼ ► wonder if there's also a... If it chirps or something every now and then to let it know
01:14:14 ◼ ► that it's out in the wild somewhere. I don't know. But they're trying to anticipate this stuff,
01:14:20 ◼ ► which I think is interesting too. I like the amount of engineering that seems to have gone
01:14:35 ◼ ► who's responsibility? Is it Apple's responsibility to do this? I think it's very easy to argue yes,
01:14:42 ◼ ► but I also could imagine an argument of no. I don't think that would be the right argument,
01:14:48 ◼ ► but I could imagine someone making it. I'm happy that they've gone to this kind of level
01:14:54 ◼ ► for adding a feature like that. And it seems to be so built into the product, which shows...
01:14:59 ◼ ► I mean, we see this a lot where there were decisions that companies make that seem to be
01:15:05 ◼ ► like, "You didn't consult everyone on this decision." And this seems like something where
01:15:11 ◼ ► from the beginning they have had this in mind. And I appreciate that as a feature. I think it's cool.
01:15:18 ◼ ► There's lots of accessories. Apple makes them. Other people are making them. Belkin's got one.
01:15:23 ◼ ► The one that made me laugh was that there's an Hermes set of accessories. So if you want
01:15:29 ◼ ► an expensive Hermes leather key ring or a luggage tag, you can get those. I know that they won't
01:15:53 ◼ ► H-E-R-T-A-G. Sure, that could be. Air tag. Air tag. Anyway, there's something there. We'll workshop
01:16:02 ◼ ► it. We'll workshop it. But it's here. Never has so much virtual ink been spilled for such a kind of
01:16:08 ◼ ► minor product. But it's interesting. That's where now in the light of day it's like, "Oh, yeah,
01:16:14 ◼ ► this is kind of interesting and some people will like it and people will find uses for it." My
01:16:18 ◼ ► only other AirTag comment here is $29 for one, $99 for four. It's actually priced more reasonably
01:16:25 ◼ ► than I thought it would be. So yeah, there it is. Apple TV. I can't believe this. So the Apple TV 4K
01:16:35 ◼ ► continues to exist as a brand name. They've just put a new processor in it, the A12 Bionic.
01:16:40 ◼ ► The big new feature that that enables is high frame rate HDR, which they're working with
01:16:49 ◼ ► "Hey, it can do this." You can't watch anything. Yeah, other than the high frame rate HDR video
01:16:56 ◼ ► you shot on your iPhone 12. Like literally that's what you've got. However, how do you make this
01:17:03 ◼ ► product interesting? A few things. Again, there's the color balance stuff where they're going to use
01:17:09 ◼ ► sensors on your iPhone to detect the output of your TV. It's like, "Stop even messing with your
01:17:15 ◼ ► TV. We will filter the output of the device to make it look good on your TV." There are other
01:17:22 ◼ ► devices that do stuff like this. Obviously, various game consoles will actually have you
01:17:33 ◼ ► delay. It's for sync detection and stuff. This is kind of like that. I like that. It's a great idea.
01:17:39 ◼ ► How can we make it so that it looks good on your TV without you actually having to know what looks
01:17:44 ◼ ► good? I like that. The phone will do it. You're doing a color profile for your television.
01:17:51 ◼ ► This is a great feature. This is the kind of feature. One of the lines that the presenter
01:17:57 ◼ ► mentioned is, "Why do you want this?" Because it has power that smart TVs just don't have.
01:18:03 ◼ ► My favorite thing was that power then was just a list mostly of services that Apple provides.
01:18:08 ◼ ► It's not really powerful. But look, if you're going to still charge me $179 for this thing,
01:18:13 ◼ ► you got to make it worth my while. I actually think this color balancing thing, it's obviously
01:18:19 ◼ ► not worth it for that. But this is one of those things where it's like, "Okay, this is one of
01:18:25 ◼ ► those things where now that I'm in the Apple ecosystem, I get a benefit like that. I'm up
01:18:30 ◼ ► for that. That sounds great. This is a good feature. Thank you for adding it. I'm excited
01:18:34 ◼ ► about it." But the best thing, there's a new remote. And it's visually, I mean, I haven't
01:18:41 ◼ ► used the thing, but visually it's like every complaint I had seems to have been addressed.
01:18:46 ◼ ► It looks fantastic. Yeah. And actually the thing that I was afraid of losing was that I actually
01:18:52 ◼ ► kind of like the track pad on the Apple TV for certain things like scrubbing. And so they've got
01:19:03 ◼ ► to do the scrubbing gesture. And it's like, yeah, actually that right. It's very much a classic
01:19:09 ◼ ► iPod kind of thing, which I swear I mentioned at some point in the last couple of months is could
01:19:13 ◼ ► they go back to just something like the iPod and here it is. So this is like a baby of the
01:19:20 ◼ ► front row remote and the Apple TV remote. Yeah. Yeah, exactly. Right. And then there's a Siri
01:19:25 ◼ ► button on the side. I'm sure that won't be annoying and you won't accidentally touch it
01:19:29 ◼ ► or something, but we'll have to see, right. In the end, it's gotta be used by real people in the real
01:19:33 ◼ ► world and we'll see how it works. But it certainly seems like Apple has finally tried to address all
01:19:39 ◼ ► of the problems with the Siri remote. It's much bigger in all of the dimensions. It's longer,
01:19:45 ◼ ► it's chunkier. And I think that's great though, to be honest, because that makes it more findable.
01:19:51 ◼ ► One of the biggest issues in my home is like, it just gets lost in the sofa. Like there's like,
01:20:03 ◼ ► I mean, they should have you. I mean, it should have a new one in it, but I don't think it does.
01:20:08 ◼ ► Even if it's just Bluetooth, low energy, something in there. Just, I mean, I'm just saying.
01:20:21 ◼ ► Yeah, I mean, that's just ridiculous. Like, I can't believe that they're still doing the storage
01:20:25 ◼ ► options thing on this. You can get 32 or 64 gigabyte and the 64 gigabyte is $200 more expensive.
01:20:31 ◼ ► I don't know who's buying that 64 gigabyte Apple TV or what they're doing for it. Like,
01:20:42 ◼ ► I'm into it overall. You know, like, I honestly wasn't, I wasn't expecting a change to the remote
01:20:50 ◼ ► at all. Like, I didn't think they would change it and they've done everything I would have wanted
01:21:03 ◼ ► But this remote is kind of everything I would have wanted it to be and makes it, I think, worth,
01:21:10 ◼ ► for me, I'm going to upgrade to this. So it's funny, like, this is the one product that I
01:21:16 ◼ ► immediately knew I was buying. Everything announced today, it's like, yes, I'm in on it.
01:21:22 ◼ ► So because like, I'm sure you can buy the remote. I know you can buy the remote. I assume it will
01:21:27 ◼ ► work with the old one. But I'm into those other features like this, the color thing and all that
01:21:32 ◼ ► sort of stuff. I assume that that's just part of the new Apple TV, not only as part of the new chip.
01:21:37 ◼ ► So I don't mind upgrading for that. So this will be a product that will be making its way to the
01:21:44 ◼ ► Hurley household. Before we wrap up, couple of tiny extra things that popped up. There's a
01:21:50 ◼ ► purple iPhone 12. Yeah, surprising. Apple Card family seems cool. I would really like them to
01:21:59 ◼ ► try and expand the Apple Card outside of America at some point. That's what I was kind of hoping
01:22:13 ◼ ► but it's just me and now it can be the rest of the people in my family because it's a good deal,
01:22:18 ◼ ► especially if you're Apple paying for something. So I'm very happy about that. And that it feels
01:22:22 ◼ ► very much like they are addressing some of the issues that they've been criticized for,
01:22:29 ◼ ► which I think is interesting because I think it's very much like Apple chose the ways it wanted to
01:22:33 ◼ ► break the rules of credit cards when it launched Apple Card. And then it went, and everything else
01:22:41 ◼ ► is like, okay, you just do everything else the way you always do credit cards. And then they got a
01:22:45 ◼ ► lot of criticism because they're like, "Hey, you said you were going to change how you do credit
01:22:48 ◼ ► cards, but you didn't do this and you didn't do this." And this is an example of that, of Apple
01:22:52 ◼ ► being like, "All right, so next round, here's another thing that we want to change based on
01:22:59 ◼ ► criticism and feedback they've got." So I think that's a good sign and I'm happy that they've
01:23:02 ◼ ► done that. Ted Lasso, I just, I love the fact that when we were talking about Apple TV+,
01:23:09 ◼ ► there were all these shows that were like, "Oh, these are the launch shows. These are going to be
01:23:13 ◼ ► big. Which one's going to break out? Are people going to watch it? Are people going to want to do
01:23:16 ◼ ► it?" And even now, I think it's funny, even now that when Tim Cook talks about it, he's like,
01:23:24 ◼ ► "And Apple TV+ is great. It's got things like, uh, like everybody loves The Morning Show.
01:23:38 ◼ ► you're still trying to make The Morning Show happen. Okay. Um, it's fine. It's fine. There's
01:23:43 ◼ ► nothing wrong with it. Well, it was used in some demos, but yeah, I know For All Mankind,
01:23:50 ◼ ► uh, was having a great second season. So, but I think it is funny that in the end it's like,
01:23:56 ◼ ► yeah, but it's, it's Ted Lasso, right? Like it's actually, it's, it's actually Ted Lasso. That's
01:24:01 ◼ ► our breakout show. And this was the admission of that, right? It was like, they literally showed
01:24:07 ◼ ► the season two Ted Lasso trailer in an Apple event. Uh, then, you know, it's July 23rd is
01:24:13 ◼ ► the announcement, uh, of the, of the release date of the premiere of Ted Lasso season two,
01:24:23 ◼ ► the momentum. That's the one that everybody's talking about. And I just want to say my favorite
01:24:28 ◼ ► little Easter egg from this event, if you watch to the end of the scrolling credits at the end,
01:24:33 ◼ ► where they talk about how they made this with the rules of the County health departments and all
01:24:38 ◼ ► those things, the very last thing that begins to scroll is Ted Lasso's biscuit recipe. And it
01:24:44 ◼ ► starts to show the first line of the recipe. And then it goes to black and the Apple logo comes up
01:24:48 ◼ ► and that's the end of the show. That's a good, I didn't see that cause I had already furiously
01:24:53 ◼ ► started making notes. Uh, but that's a very good Easter egg. It's interesting to me how they've
01:24:59 ◼ ► leaned into Ted Lasso like this. I mean, obviously they had to, right. Because like, it's such,
01:25:05 ◼ ► it's that big success. You know, it's kind of funny. He's like, and Ted's like, Tim's like,
01:25:09 ◼ ► Oh, I love, Oh, I love Ted Lasso. It's my favorite show. And it's like, okay, Tim, I'm sure you like
01:25:15 ◼ ► it. But like, you know, you went to the premiere of the morning show. You actually had a premiere
01:25:35 ◼ ► look, they had a word of mouth hit. It's it's big. Like they need one. You want to have people,
01:25:40 ◼ ► you want more than one, but like, there's this question like, well, what is it? Is it really the
01:25:44 ◼ ► morning show? Is it for all mankind? Like what are, what are people talking about? And then
01:26:13 ◼ ► I'm very excited next week. Uh, when we get to talk to Colleen and Nevebrey on the show from Apple,
01:26:19 ◼ ► then we talk about all about the iMac. Um, so that's going to be really great. Uh, if you want
01:26:24 ◼ ► to find, um, links and info and stuff like that about the episode, you can go to relay.fm/upgrades/349.
01:26:30 ◼ ► If you would like to get longer ad-free episodes of upgrade every single week, you can go to
01:26:36 ◼ ► getupgradeplus.com. Hey, podcasts, subscriptions, and memberships. Remember those? So you can go
01:26:42 ◼ ► and do that. Uh, if you want to find Jason online, you can go to sixcolors.com. I'm sure Jason will
01:26:47 ◼ ► be writing lots over the coming days about what we've seen today. Um, and you can also find Jason
01:26:53 ◼ ► is at J Snell. I am at iMac. I am Y K E. Uh, let me take a moment to tell you about another show
01:26:59 ◼ ► here on relay FM. And that's focused. If you're struggling to focus, you're not alone. What are
01:27:03 ◼ ► the attractions we have these days? Focus seems like a superpower. David Sparks and Myke Schmitz
01:27:08 ◼ ► can show you how go to relay.fm/focused or search for focused wherever you get your podcasts. Thank
01:27:15 ◼ ► you so much for tuning in to this week's episode of upgrade. And next week we'll be back with
01:27:20 ◼ ► episode 350. Thank you so much for your support. If you're a member, especially, uh, thank you to