402: Very Important Developers
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From relay FM, this is Upgrade episode 402. Today's show is brought to you by
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Electric, Capital One, and Trade. My name is Myke Hurley and I'm joined by Jason Snow.
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Happy Monday.
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Yeah, happy. Happy Monday. Happy new week.
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Um, spring break is over here. Spring break.
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Over. Back to school. Got two months of school left before the last of my children graduates
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and exits the local school system. Kind of hard to believe, but we're getting there. And of course,
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that's WWDC week because it always is. It literally always, all graduations must occur during
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the developer conference. So it's a rule. I have a #snowtalk question for you from Bronts
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who wants to know, Jason, what is your favorite ride
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at Disneyland?
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- When was the last time you went to Disney?
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- We went on like a couple days before New Year's
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in like, God, how old were the kids then?
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I wanna say something like 2010.
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- Right, so it's been a while.
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- It's been a while.
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And the funny thing is that Lauren's parents live
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15 minutes away.
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But the challenge is usually when we're down there
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is at the peak times, holidays and things.
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It's the worst time to go to Disneyland.
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But one of these days we'll make an effort
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of going down there at some random time.
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And maybe I'll get David Sparks to do,
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David Sparks just uses it as his office.
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He just goes to Star Wars and hangs out.
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- There's nobody better to tour you around Disneyland
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and the Xbox is we've had that privilege twice.
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- I'm gonna have to have David do that
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'cause I still haven't seen any of the Star Wars stuff
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obviously 'cause it's been 10 years and I haven't been there.
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My favorite ride at Disneyland,
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knowing now that it's been a while since I've been there,
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is I'm gonna say Big Thunder Mountain Railway
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just because it's, in terms of,
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I'm not a big rollercoaster person,
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but in terms of rollercoasters,
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I really do prefer the big bank side to side action
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to the up and down and, you know, and I am not a fan of the upside down at all, but I
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am a fan of the, and the big drops do not please me at all. I find them really unpleasant,
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but that one's got a really good mixture of sort of like all the big banking turn things
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that are very exciting. Space Mountain is also great. An added benefit being, of course,
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it is the "what if we did the roller coaster while we turned out the lights?" That's pretty
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- It's pretty good.
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That's a great, that's a great, that's a great ride.
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I, and, and, you know, we'll see.
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I may actually take medication before I go the next time
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because sometimes a motion control ride
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can make me feel queasy.
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- Star Tours, I have had good Star Tours experiences
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and bad Star Tours experiences.
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I mean, nothing like, like really sick,
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but like ending up not having as much fun as you might like.
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And so I'm a little worried about that
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for the other motion control stuff that they've got.
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- They seem to lean quite heavily on that
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in the more modern rides.
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- Yeah, exactly right.
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- I will recommend it for you,
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especially for the Star Wars stuff.
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- I'm just gonna have to take my anti-Vertigo medication
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before I go to Disneyland and then it'll be okay.
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So yeah, anyway, I've been saying for 20 years, whatever,
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Big Thunder is my favorite because it's fun.
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You're on a like runaway gold rush thing.
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- It's classic.
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- It just feels good, yeah.
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- It's a great ride.
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I've ridden that a couple of times.
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And I think the difference between something like that
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to more modern rides that they do,
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really I think a lot of the more modern rides,
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they lean on surprise.
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And so once you've done it once, it's not the same.
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Like the first time I did Rise of the Resistance,
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which is the new Star Wars ride,
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It absolutely blew my mind.
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The second time, I was like, that was really good,
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but it just wasn't the same.
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- Right, because you don't have that moment.
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I have enjoyed, like the Indiana Jones ride is great.
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- That's a family favorite of the Hurley family.
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- It is, it is really good.
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Same thing, right?
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Also, the last time we went,
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they had a lot of technical problems,
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so we were on that ride for quite a while,
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because at several points it stopped.
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And it was fine 'cause we weren't on so long
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that we were miserable and there's lots to see,
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but we did have the thing, it actually stopped.
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You know, there's that place where you see
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Indiana Jones dangling above you.
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Well, he was there a long time, Myke.
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- Man, he was, really got that upper body strength.
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That's all there is to it.
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- Yeah, he's holding on tight.
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So anyway, but Disneyland's fun and I wish,
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Lauren took the kids a few more times, so the kids have been a lot more than I have
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during their lifetime, but I would like to go back there at some point. It's just a matter
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of--you know, it's a funny thing of having the family right there. You don't ever make
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a point of going to Disneyland, and as a result, you never go to Disneyland. And we just have
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to--you know, basically we need to say, "We're going to take some time off midweek sometime
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and just fly down and go to Disneyland. And the good news is our hotel is covered because,
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you know, we have a place to stay, but we just have to make that effort. Maybe this
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summer. I mean, summer is always busy at Disneyland, but maybe we'll do it. Who knows?
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- If you would like to send in a question to help us open an episode of Upgrade, just
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send in a tweet with the hashtag SnellTalk or use question mark SnellTalk in the RelayFM
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members discord.
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And just a shout out to Casey Liss,
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no questions about my favorite anything at Walt Disney World
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because I've never been to Orlando.
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- Jason and I have returned
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to the warm loving embrace of "Dongle Town."
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- "Dongle Town" is eternal.
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- I'm back in "Dongle Town."
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- This is after talking about my frustrations maybe,
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or like just some of my experience with the studio display
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and the Logitech unifying receiver for their mouse.
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So M. Ellis wrote in to say they had a better experience
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with their Logitech mouse after plugging
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the unifying receiver directly into the studio display
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with the use of a USB-C to A dongle.
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I think they were having similar issues to me
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when using a dock that it was unresponsive,
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like it was basically felt like,
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I think the easiest way to describe it
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is kind of like it was skipping frames in a way.
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Like I would move the mouse and it would only move
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say three quarters of the way that I would expect it to move. So some kind of interference.
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So I think on Steven's recommendation, I ordered these little, like just a very small USB-C
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to USB-A adapter. I found them on Amazon. Just like they were highly rated by like a
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lot of this stuff on Amazon from a company I have never heard of called Nonda. Right.
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You get these little weird things on Amazon.
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- I have, it's funny, I have those,
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if not from that company,
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because it's a programmatically generated
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random company name, but I have,
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looking at what you bought, I have those.
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I absolutely bought the two-pack of the USB-C to USB-A,
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little tiny things that you stick in.
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And it's, I mean, is it a dongle if it doesn't dangle?
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It just, it's like an inline adapter kind of thing.
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- It's still a dongle.
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It's still a dongle.
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- It's just not a dangling dongle.
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- It's just not a dangle dongle, it's a regular dongle.
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So I now have, it's come in a two pack right?
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I only wanted it for unifying receiver.
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Then I had a second one and I thought hang on a minute.
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I then looked at my CalDigit dock and at that point I had just one thing attached to it
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which was my keyboard cable.
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Because the cable that I have for my keyboard is USB A to C. Because there can be weird
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stuff with USB C to C cables and the way they work with keyboards, it's like a whole thing
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I won't bother getting into but it can be unreliable.
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So then I was like, oh, let me plug that directly in too.
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And then I realized I no longer need my CalDigit Thunderbolt dock.
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And the thing that has changed is the new MacBook Pro has basically all of the ports
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on it that I would ever need except USB-A. Right?
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So that's been the difference.
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So now I am back to dongle life but with no more dock and I just have my Thunderbolt cable
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going from the MacBook Pro straight into the display, and then I'm using two of the USB-C
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ports with these little dongles in them for the two USB-A things going into it. And I'm
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really happy because now my desk is even more empty than it was before, so it's great.
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You know what has USB-A ports on it, Myke? The Mac Studio.
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The Mac Studio, yeah, but I don't need a Mac Studio. I don't need that.
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Plus it's impossible for me to get one even if I wanted one.
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I do have USB-A going into the Mac studio here too.
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So it's all under the desk.
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So all those cables are under the desk,
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my keyboard and my stream deck and all that,
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they're plugged in under the desk.
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I have a USB, what I have to consider on my end
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is that I have a little USB-A hub under the desk
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and I'm not sure I need it
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'cause the computer's under there now, right?
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Like unless I need more ports and I'm not sure I do,
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I'm gonna have to revisit that
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'cause I might actually not even need that hub anymore.
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But that's good.
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It's a good solution.
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The dock adds complexity that you don't actually need,
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especially considering that the keyboard and mouse,
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they're there to be used in front of the display, right?
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So plugging them into the display makes sense.
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- Yeah, and so I'm just really,
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'cause then it's just that one cable now,
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and it goes straight into the display,
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and I just don't need, you know,
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like I previously was like, oh, for the occasional time
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I need an SD card, or the occasional time
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that I need this or that, I then have this Thunderbolt dock,
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but I don't need that now with the MacBook Pro,
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'cause it has those ports in it.
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And look, I of course thought, like the MacStudio,
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I could probably plug everything that I need into that,
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but I don't want one for that desk, and I--
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- It's a very expensive dock.
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- Yes, and I don't need one.
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I'm still not sure it's the right machine
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to replace my iMac.
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I just haven't really put any thought into it yet.
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I'm gonna wait a little longer
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and see what later on in the year provides for me anyway.
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And we will talk about that later on in the show
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because there is, I do also imagine this world
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where I actually just use two laptops,
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but we'll talk about that at another point.
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- Because I just think a MacBook Air,
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a colorful MacBook Air could just be really nice,
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but we could talk about it later on.
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But yeah, I'll wrap this up by saying,
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and Back to Zongle Life, and seriously Logitech,
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what is wrong with you?
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Make a USB receiver.
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Like your mouse, the MX Master mouse that I use,
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it has a USB-C port for charging.
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So you know USB-C exists
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and it's better than what you had before.
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Why do you only make a USB-A receiver?
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- And here, let me say that if you're thinking Logitech,
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you gotta think like Apple, right?
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You put the USB-A adapter in the box
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and then you sell a USB-C receiver.
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- Yeah, I'll buy it.
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- On your website for a premium price.
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- Go for it, you know.
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- And people will buy it, come on.
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- Many people sent me a link.
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- Including me.
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- The many, many people sent me this,
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and it was right, I wanted to see it,
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so I'm happy people sent it to me.
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@chaos_t on Twitter ripped apart a magic keyboard
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with the touch ID button in it,
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and now has on their desk a very small board
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with just the touch ID power button.
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Basically removing the requirement
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to have the keyboard anywhere, right?
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- Right. - Have I done a decent job
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of explaining that?
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Maybe you could do a better job of it.
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- Yeah, it's a, so ChaosT took the,
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you followed the iFixit instructions
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to disassemble the Magic Keyboard with Touch ID
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and stripped it down to what appears to be a circuit board
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and one connector that goes to the Touch ID sensor.
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And it's plugged in via lightning and it works.
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And I look at this and I think, one,
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I'm kind of tempted to do this, except I would just destroy this keyboard.
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And like, but I, cause I have, I like you, I have the, it's the Myke Hurley method.
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I have a, an entire keyboard Velcro under my desk so that I can have the touch ID
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button. Um, and two, I think to myself, somebody, if this, if there is a standard
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set of instructions about how to do this, the next step is that somebody also needs
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to sell a little 3d printed plastic.
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Shell for it.
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So you could have a little touch ID thing on your desk.
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And then third, I'll say,
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Apple just sell a touch ID box.
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- There's no way that whole board
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that's connected to the touch ID
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is what's needed for the touch ID.
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'Cause that board is an entire keyboard.
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The majority of what's inside of the keyboard is battery.
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So Jason, I'm here to tell you today,
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I purchased all of the requisite parts to do this.
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- Oh, all right.
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- So I will be following up on this maybe next week
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or the week after, depending on when everything comes in.
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'Cause I needed a couple of extra things from iFixit.
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Like they have this thing called the iOpener,
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which is a very clever product,
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which basically you heat up and it will help you
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remove the adhesive 'cause there's a lot of adhesive.
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At least the iFixit guide is for a previous version
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of the Magic Keyboard.
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I don't know if that's changed.
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this one that the iFixit guide that is linked is the prior version so they may have made
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some changes but but Chaos T said to someone who asked just follow this guide and it's everything
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that you need so my plan is to is multiple stages one is to extract it and make sure it works
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and then i'm going to try and source something to put it in and then just have it sitting on my desk
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so yeah i thought this could be a fun little project i might stream it i might actually stream
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the process, but it depends when everything comes in. The keyboard is on the way, but now
00:15:01
◼
►
I will wait for the iFixit parts to ship. Yeah, I just feel like what I would want out of it was
00:15:08
◼
►
something that was more like the, because Chaos T has a whole back plate that the lightning goes
00:15:14
◼
►
into, and that's nice, but it also has the board like right there on top. I don't like that. I
00:15:23
◼
►
I don't like that.
00:15:23
◼
►
I want a little rectangle.
00:15:26
◼
►
I want a little rectangle with that one button on it
00:15:29
◼
►
and that's it.
00:15:31
◼
►
- So this will be a process,
00:15:34
◼
►
but I have begun that process
00:15:36
◼
►
'cause this seems like a fun project to try and make work.
00:15:39
◼
►
- Sure, what you can't do is like just take a chainsaw
00:15:42
◼
►
and cut off the button, that won't work.
00:15:43
◼
►
You have to disconnect.
00:15:45
◼
►
You have to do some serious surgery
00:15:46
◼
►
and like disconnect all of the other keys,
00:15:49
◼
►
leaving you only with the touch ID.
00:15:51
◼
►
But yeah, it's a cool idea.
00:15:56
◼
►
I'm very happy with my touch ID button under the desk.
00:16:02
◼
►
I was using the 1Password beta
00:16:06
◼
►
and they have support for SSH keys in 1Password,
00:16:11
◼
►
which seemed great,
00:16:12
◼
►
except then suddenly I had to authenticate
00:16:15
◼
►
every time I was connecting to my server,
00:16:16
◼
►
whereas I just had those,
00:16:17
◼
►
like I had those keys, it's fine.
00:16:20
◼
►
I had to like comment those keys out.
00:16:23
◼
►
And anyway, I undid that, but in the run of the mill,
00:16:26
◼
►
kind of like I need you to authenticate
00:16:29
◼
►
to be able to just put my finger right under my desk
00:16:31
◼
►
and it gets done, it's pretty great.
00:16:34
◼
►
And it's kind of like a little magic trick.
00:16:36
◼
►
However, when I look at the underside of my desk,
00:16:38
◼
►
when I'm doing something else down there,
00:16:40
◼
►
I just laugh 'cause there's a whole keyboard.
00:16:42
◼
►
And if I do overshoot a little bit,
00:16:43
◼
►
then a couple of extra letters get typed, which is silly.
00:16:48
◼
►
So yeah, I don't know what I'll do with this,
00:16:50
◼
►
but I wanna give it a go.
00:16:52
◼
►
This seemed like a fun enough project to at least try.
00:16:54
◼
►
- Yeah, yeah, you should definitely try it.
00:16:56
◼
►
And like I said, whatever you end up doing
00:17:00
◼
►
for an enclosure,
00:17:02
◼
►
I think that'll be interesting too,
00:17:05
◼
►
because it would be nice once you know what it is
00:17:09
◼
►
as a functional little tiny thing,
00:17:12
◼
►
would be to figure out how could you mount that
00:17:13
◼
►
in a way that is nice.
00:17:16
◼
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WWDC has been announced June 6th to 9th.
00:19:40
◼
►
- I guess I pre-announced it when I said
00:19:42
◼
►
that it was happening the week that my son
00:19:43
◼
►
is graduating from high school, but yes.
00:19:45
◼
►
- Everybody else needed that context, right?
00:19:47
◼
►
- Once again, it is the last week of school for my children
00:19:51
◼
►
and it is also WWDC.
00:19:53
◼
►
- Kind of expected first full week of June.
00:19:55
◼
►
- As is tradition.
00:19:56
◼
►
- It is in essence a fully online affair,
00:20:00
◼
►
but Apple are going to be-- - With a twist.
00:20:01
◼
►
- Well, I mean, not really.
00:20:02
◼
►
I mean, kind of, sure.
00:20:04
◼
►
There is going to be a small, I think very small event
00:20:07
◼
►
for developers at Apple Park to watch the keynote
00:20:10
◼
►
and State of the Union.
00:20:11
◼
►
- I was listening to you guys talk about this
00:20:12
◼
►
on Connected last week.
00:20:13
◼
►
And I thought it was interesting because you were kind of
00:20:15
◼
►
approaching it with the, like it was a small event
00:20:19
◼
►
and are you going to apply to be there and all of that?
00:20:21
◼
►
And I thought to myself,
00:20:22
◼
►
I think that's the wrong way to look at this.
00:20:24
◼
►
This is a PR opportunity is what this is.
00:20:27
◼
►
Apple is going to do a PR opportunity
00:20:29
◼
►
where they're going to showcase off certain developers
00:20:32
◼
►
and students, right?
00:20:34
◼
►
And like have it be, you know, again,
00:20:37
◼
►
'cause it's gonna be such a small group
00:20:39
◼
►
that it is really not,
00:20:40
◼
►
I don't think they're gonna even calculate in
00:20:43
◼
►
like the people who are gonna get invited
00:20:45
◼
►
that are VIPs, like very important or VITs,
00:20:48
◼
►
very important developers will be invited
00:20:51
◼
►
because they want to, you know, politically,
00:20:54
◼
►
they wanna show their appreciation for those developers.
00:20:57
◼
►
But I think in the end, the way I read it is
00:21:00
◼
►
it's basically spectacle and Apple will use it to show,
00:21:05
◼
►
like look at our great students that we've got
00:21:10
◼
►
and look at our great developers in a way,
00:21:11
◼
►
but it's really irrelevant to the event.
00:21:15
◼
►
I think it's just a little sort of side show.
00:21:18
◼
►
I do wonder, I've seen some people say media as well.
00:21:23
◼
►
I'm unclear on that one.
00:21:24
◼
►
- We're gonna talk about Mark Gurman's report in a bit,
00:21:26
◼
►
but Mark specifically says media as if it's a thing.
00:21:30
◼
►
I expect it is in Apple's plan to invite at least some media.
00:21:35
◼
►
For the same reason, some developers will be,
00:21:38
◼
►
I think as you say, outrightly invited just for the meetings
00:21:42
◼
►
that some people at Apple would like to have
00:21:44
◼
►
with them afterwards,
00:21:44
◼
►
and it's just a great way to bring them in.
00:21:46
◼
►
I expect at least some media will be invited
00:21:49
◼
►
so there can be some in-person conversations
00:21:52
◼
►
and briefings that happen afterwards,
00:21:53
◼
►
would be my expectation.
00:21:55
◼
►
- That's possible.
00:21:56
◼
►
My reluctance is that I wonder if it's gonna end up being,
00:22:01
◼
►
like I said, a PR event where media will be invited,
00:22:05
◼
►
but what they're really gonna be invited there to do
00:22:07
◼
►
is like hear from the students
00:22:09
◼
►
or hear from the Apple hand-picked developers.
00:22:13
◼
►
- Well sure, that's still like a,
00:22:15
◼
►
there's a PR opportunity that they're looking to go for,
00:22:18
◼
►
so they'll bring at least some media in.
00:22:21
◼
►
I would assume too.
00:22:22
◼
►
- Yeah, it's interesting 'cause that's something
00:22:25
◼
►
that I'm watching is are they gonna be inviting media
00:22:28
◼
►
to cover WWDC keynote and provide access
00:22:32
◼
►
to maybe some of the people who work at Apple
00:22:35
◼
►
for briefings and things like that?
00:22:37
◼
►
Or are they gonna invite media there to feed them stories
00:22:42
◼
►
about the developers, 'cause the inspirational developers
00:22:45
◼
►
that are there, right?
00:22:47
◼
►
'Cause that's different, right?
00:22:48
◼
►
If you're covering, are you covering the event
00:22:51
◼
►
or are you, or sorry, let me rephrase that.
00:22:54
◼
►
are you covering WWDC keynote and State of the Union,
00:22:57
◼
►
or are you there to cover people in Apple Park
00:23:02
◼
►
watching the keynote in the State of the Union?
00:23:04
◼
►
I think that would be one of my questions
00:23:06
◼
►
if media is invited at all.
00:23:08
◼
►
It's different if they're fishing for public interest,
00:23:10
◼
►
for little public interest stories about,
00:23:11
◼
►
like inspirational stories about this great developer
00:23:14
◼
►
or something like that.
00:23:15
◼
►
That's a different kind of PR technique
00:23:18
◼
►
than saying we're inviting some members of the media
00:23:21
◼
►
to watch the event either in Apple Park campus
00:23:25
◼
►
or maybe they send the media to the Steve Jobs Theater.
00:23:28
◼
►
I don't know.
00:23:29
◼
►
It's an interesting wrinkle.
00:23:32
◼
►
My guess at this point, my gut feeling is that it's kind of
00:23:35
◼
►
more a, I don't wanna call it a stunt,
00:23:38
◼
►
but kind of a PR stunt, right?
00:23:40
◼
►
Like it's more for show to say, we're slowly opening up
00:23:44
◼
►
and we're gonna have a watch party,
00:23:46
◼
►
but it's still gonna be online.
00:23:48
◼
►
That said, it's not that far off from the thing
00:23:50
◼
►
that I've been saying all along,
00:23:52
◼
►
which is that they will probably try hard
00:23:53
◼
►
to have some sort of in-person component,
00:23:56
◼
►
but it won't be what we think of as WWDC.
00:23:59
◼
►
It'll be more like,
00:24:01
◼
►
'cause I'm thinking that maybe next year,
00:24:03
◼
►
they'll invite media and select developers
00:24:06
◼
►
to the Steve Jobs Theater for a live keynote,
00:24:10
◼
►
and maybe a live State of the Union presentation,
00:24:13
◼
►
or maybe not, but something that, some live aspect,
00:24:16
◼
►
but it doesn't kick off an event
00:24:19
◼
►
that's in the real world, it just kicks off the week of videos.
00:24:23
◼
►
Yeah, I imagine that too. The weeks of videos and online labs and stuff.
00:24:27
◼
►
Yeah, and it lets them have people there to talk to and to do briefings and to do all
00:24:31
◼
►
of that stuff. It lets them have that, but it's not the "let's get thousands of developers"
00:24:34
◼
►
kind of thing ever again.
00:24:36
◼
►
We're going to dig into this more in a minute, but there is a possibility of hardware at
00:24:40
◼
►
WWDC, which could be a reason to bring some media in if they maybe want to do some kind
00:24:43
◼
►
the limited hands-on which would also allow them to start the potential drive run of an
00:24:50
◼
►
iPhone event, a headset event later on in the year as well.
00:24:54
◼
►
Right, because we figure at some point they're going to have some very important hardware.
00:25:00
◼
►
Just adding all the very importance this time.
00:25:01
◼
►
It's a very important podcast, VIP.
00:25:05
◼
►
It is, they're going to do that, right?
00:25:07
◼
►
They're going to do, if it's all humanly possible, they're going to do an in-person event because
00:25:12
◼
►
they're going to have hardware that they really want the press to get their hands on.
00:25:15
◼
►
I guess we don't know what will happen with COVID levels. I would imagine it's going to
00:25:20
◼
►
be one of those things where everybody is going to have to be vaccinated and probably
00:25:24
◼
►
pass a test in order to do, but they could do that and they will still be able to put
00:25:30
◼
►
on that event. So I think they're going to want, I think you make a good point that in
00:25:34
◼
►
some ways this is a little bit of a test case, a little bit of a dry run.
00:25:37
◼
►
Could be right? So to dig into this a little bit more, I guess we're in the room around
00:25:44
◼
►
up, Sheriff Mark Gurman is reporting, "Original plans for this WWDC were to be the unveiling
00:25:51
◼
►
of the Apple headset, but that's likely been pushed. Though iOS 16, understandably, is
00:25:58
◼
►
full of references to it currently," is what Mark has been told. But that's like, of course,
00:26:02
◼
►
I mean, it's only internal and the expectation is that this headset will be released during
00:26:08
◼
►
the Iowa 16 cycle and we also expect the headset to be very intertwined with the phone. So
00:26:14
◼
►
all of this stuff makes perfect sense and is all pointed towards what we would expect.
00:26:19
◼
►
The challenge that they have is the gap between giving developers information about the product
00:26:30
◼
►
and the release of the product.
00:26:33
◼
►
And they do everything on an OS cycle based on September.
00:26:38
◼
►
And so it's tough for them to,
00:26:44
◼
►
like I think announcing the existence of the headset
00:26:47
◼
►
at WWDC with a reality-based OS kind of component to it
00:26:52
◼
►
is the ideal situation.
00:26:55
◼
►
And Mark Gurman saying that's what they were shooting for,
00:26:58
◼
►
but they probably won't make it.
00:27:01
◼
►
So the fallback, to me, the fallback is
00:27:05
◼
►
they could do it at any time during the summer,
00:27:08
◼
►
or they could really do it at the same event
00:27:10
◼
►
as the iPhone unveiling. - That's what I think.
00:27:12
◼
►
I think do it at the iPhone.
00:27:13
◼
►
- And it doesn't ship for a few months.
00:27:15
◼
►
So what you say is-- - Yeah, you've got
00:27:16
◼
►
the whole world watching.
00:27:18
◼
►
The whole world watches. - Yeah, and so you say
00:27:19
◼
►
iOS 16 is here, and what?
00:27:23
◼
►
There's also this other thing in developers,
00:27:25
◼
►
it's based on what you've been working on
00:27:26
◼
►
all summer with iOS.
00:27:28
◼
►
given that it's an open secret, it also allows Apple,
00:27:31
◼
►
and I know we've talked about this before,
00:27:33
◼
►
but like the existence of all of its existing AR
00:27:36
◼
►
and VR stuff allows Apple to just matter of factly state,
00:27:41
◼
►
iOS 16 has all of this new stuff for virtual reality
00:27:44
◼
►
and augmented reality, and even potentially a way
00:27:49
◼
►
to test it using existing off the shelf hardware
00:27:54
◼
►
from other companies and just say,
00:27:56
◼
►
yeah, this is a thing we're doing.
00:27:58
◼
►
And not say a word about the fact
00:27:59
◼
►
that there's gonna be hardware on the other end of it.
00:28:02
◼
►
It's just like, no, you can try this stuff out.
00:28:05
◼
►
And everybody knows why.
00:28:07
◼
►
They don't have to say why.
00:28:08
◼
►
Everybody knows why.
00:28:09
◼
►
And it frees them to make that actual announcement later
00:28:13
◼
►
and still give a few months buffer
00:28:16
◼
►
before the software has to be ready.
00:28:17
◼
►
So, yeah, I mean, it wouldn't surprise me
00:28:22
◼
►
if they did basically acknowledge
00:28:24
◼
►
we are working on a product
00:28:26
◼
►
or even do a sneak peek with very high level stuff
00:28:29
◼
►
and say it's in the OS,
00:28:30
◼
►
and we'll provide more details later.
00:28:35
◼
►
But that's not what I would pick
00:28:38
◼
►
as the most likely scenario.
00:28:39
◼
►
I think the scenario where they announce it in September
00:28:42
◼
►
is the most likely.
00:28:43
◼
►
And soft pedal it in June and be like,
00:28:46
◼
►
yeah, yeah, there's a lot of VR and AR stuff in here.
00:28:49
◼
►
Strongly implied, but not stated outright,
00:28:53
◼
►
which they can do.
00:28:55
◼
►
Because again, they're not fooling anybody, right?
00:28:58
◼
►
They're just not ready to talk about it yet.
00:29:00
◼
►
But they could talk about all the juicy APIs
00:29:03
◼
►
that are in the new OSs
00:29:05
◼
►
without actually announcing the product.
00:29:07
◼
►
And I think that's the best way to do it.
00:29:09
◼
►
- They could go a long way, right?
00:29:11
◼
►
They could go a long way to,
00:29:13
◼
►
we've got this new AR stuff
00:29:14
◼
►
and never need to talk about reality OS
00:29:17
◼
►
or whatever they're gonna call it, right?
00:29:20
◼
►
- Because every single year
00:29:21
◼
►
they spend a significant portion of WWDC
00:29:23
◼
►
talking about the AR updates.
00:29:24
◼
►
like it's a thing. And so they can just say, "Hey, we've got all this new stuff."
00:29:28
◼
►
You know, it can be like, you remember like one of the classics I always think
00:29:32
◼
►
of is size classes on iPad or what was iOS for iPad, you know? Like all apps
00:29:39
◼
►
should be able to adapt their size. And then everyone will say, "Well,
00:29:44
◼
►
obviously they are trying to have multitasking on the iPad." You know,
00:29:49
◼
►
it's like one of the classic ones where it's like they will telegraph something
00:29:52
◼
►
to you a year in advance or months in advance
00:29:55
◼
►
because they've got this thing coming down the line.
00:29:57
◼
►
iOS 16 is also set to include updates to notifications
00:30:01
◼
►
and new health tracking features, says Mark Gurman.
00:30:05
◼
►
I don't really know what this means.
00:30:07
◼
►
Honestly, like I don't know what the iPhone
00:30:10
◼
►
will be doing for health tracking.
00:30:12
◼
►
Mark does say watchOS 9 is also expected
00:30:14
◼
►
to get new health focus features.
00:30:17
◼
►
I can believe that, but I don't know what that means
00:30:20
◼
►
with no new sensors.
00:30:22
◼
►
hazy notifications updates.
00:30:27
◼
►
Like, okay, I mean-
00:30:28
◼
►
- I hope so, because Focus Mode needs more effort put on it.
00:30:32
◼
►
- Who among us would not say that trying
00:30:35
◼
►
to make notifications better in iOS would not be admirable?
00:30:37
◼
►
- But I'm genuinely really happy about this
00:30:39
◼
►
'cause I was like, oh, they put this new system in.
00:30:42
◼
►
It will be the old Apple way.
00:30:43
◼
►
It's been two years before they touch it again.
00:30:45
◼
►
But my hope will be that like they did all this stuff
00:30:47
◼
►
to notifications, Focus Mode, time sensitive,
00:30:50
◼
►
summary is all good stuff, but needs more.
00:30:53
◼
►
And so, push it forward.
00:30:55
◼
►
They're gonna keep doing that.
00:30:56
◼
►
iPad OS 16 is expected to have yet another redesign
00:31:00
◼
►
of multitasking.
00:31:01
◼
►
- So that's all, I mean, that's really all he says
00:31:04
◼
►
is it's another redesign of multitasking.
00:31:06
◼
►
I think, and I know Federico had lots of feelings
00:31:11
◼
►
- We can talk about it on connected.
00:31:14
◼
►
So what I'll say, I'll just throw this in here before you.
00:31:15
◼
►
- I wanna know what you think.
00:31:16
◼
►
- Before you get to connected.
00:31:19
◼
►
I enjoy listening to Connected.
00:31:20
◼
►
I listen to Connected live when I run
00:31:23
◼
►
and then I also listen like when I get home.
00:31:25
◼
►
And it's always very funny
00:31:27
◼
►
'cause you start talking about me while I'm taking a shower
00:31:29
◼
►
and I can't even text you to dispute your claims about me.
00:31:33
◼
►
- You need to use Siri, you know.
00:31:35
◼
►
- It's very fun.
00:31:36
◼
►
- Just shout out.
00:31:37
◼
►
- I enjoy that podcast a lot.
00:31:38
◼
►
So anyway, what I would say is,
00:31:41
◼
►
it's a report from Mark Gurman.
00:31:45
◼
►
So he's getting this sort of like described to him
00:31:48
◼
►
and not in any detail.
00:31:49
◼
►
It's just like there's multitasking stuff in there.
00:31:51
◼
►
And my immediate thought is,
00:31:53
◼
►
this is external display support
00:31:56
◼
►
and potentially support for a larger screened iPad.
00:31:59
◼
►
And after what they did last year,
00:32:02
◼
►
I have a hard time believing
00:32:03
◼
►
that they will truly redesign multitasking
00:32:06
◼
►
because the new system that they put in place last year,
00:32:10
◼
►
and Federico's pointed this out,
00:32:12
◼
►
it's a new way of doing what has already been possible.
00:32:15
◼
►
Like it wasn't adding features to multitasking,
00:32:18
◼
►
it was like changing the way you did those features.
00:32:21
◼
►
- Made it clearer in some ways.
00:32:23
◼
►
It made it more obscure and complicated in others,
00:32:25
◼
►
but the basics of it is a bit more simple.
00:32:28
◼
►
- Right, but I always read the iPadOS 15 updates
00:32:32
◼
►
as being laying the foundation for more complex multitasking
00:32:35
◼
►
that what they were really doing was building a new system
00:32:39
◼
►
of multitasking interface because they knew multitasking
00:32:43
◼
►
was going to get more complicated down the road,
00:32:47
◼
►
and they needed to start from a different metaphor
00:32:50
◼
►
if they were gonna do that.
00:32:51
◼
►
- They needed to start putting some visual buttons in, right?
00:32:54
◼
►
'Cause now you're gonna get maybe four corners
00:32:57
◼
►
and all that kind of stuff.
00:32:58
◼
►
- Right, because they've got the little SF symbol elements
00:33:02
◼
►
for tiling and stuff like that,
00:33:04
◼
►
like on the little dots at the top of a window.
00:33:07
◼
►
And they've got the multi-window concept
00:33:09
◼
►
in their little dock and all of that.
00:33:11
◼
►
Like they have been moving in this direction.
00:33:13
◼
►
So when I read the Mark Gurman report,
00:33:17
◼
►
I am wish casting a little bit,
00:33:20
◼
►
but my take on that is that what this probably means
00:33:23
◼
►
is that they're now going,
00:33:24
◼
►
using this new sort of system that they set out in iPadOS 15,
00:33:29
◼
►
this is when they push it forward and say,
00:33:33
◼
►
"Okay, you can do more now.
00:33:35
◼
►
You can do a grid or tiles,
00:33:39
◼
►
So you can put different apps in different places
00:33:42
◼
►
on the screen.
00:33:42
◼
►
And we're gonna open up the external display things
00:33:47
◼
►
so that it's actually usable
00:33:48
◼
►
because it's not just that it's dumb
00:33:51
◼
►
that you can attach an iPad to a studio display
00:33:54
◼
►
and it shows pillar boxed and upscaled
00:33:57
◼
►
what's on the screen of the iPad.
00:33:59
◼
►
But even if the iPad were able to use the full 5K
00:34:02
◼
►
to display something that's not on the screen,
00:34:05
◼
►
with the existing multitasking, it would be really dumb
00:34:08
◼
►
because you're very limited in,
00:34:10
◼
►
you basically would be, would have split view.
00:34:13
◼
►
And that's all you would have.
00:34:14
◼
►
For a larger display,
00:34:15
◼
►
you need to be able to tile more apps
00:34:18
◼
►
and have more control over where your apps go.
00:34:21
◼
►
Even if it's not full on Mac windows,
00:34:23
◼
►
you would still need more control than you currently have.
00:34:28
◼
►
So you can't just do external display support
00:34:30
◼
►
without adding better, more flexible multitasking support.
00:34:35
◼
►
So I choose to read this rumor
00:34:38
◼
►
as being that we're finally gonna get
00:34:40
◼
►
some form of advanced multi-window multitasking
00:34:44
◼
►
in some form and probably external display support too,
00:34:47
◼
►
especially now that Apple is actually selling
00:34:49
◼
►
its own semi-reasonably priced external display.
00:34:54
◼
►
If you wanna roll your eyes at this,
00:34:58
◼
►
you could say they're just gonna redesign the same thing
00:35:01
◼
►
for the ninth time.
00:35:02
◼
►
And it's like, how many times are they gonna try
00:35:04
◼
►
to do this before realizing they're not gonna make
00:35:07
◼
►
multitasking happen, but I choose to believe
00:35:10
◼
►
that this is actually part of the plan
00:35:12
◼
►
that started with iOS 15 and is going, or iPadOS 15,
00:35:15
◼
►
and that they're gonna advance,
00:35:18
◼
►
now that they've redefined it,
00:35:19
◼
►
now they're gonna advance it.
00:35:20
◼
►
That's what I choose to believe.
00:35:22
◼
►
- Okay, I'm definitely in a for me once, shame on me,
00:35:24
◼
►
for me twice kind of situation
00:35:26
◼
►
when it comes to iPad multitasking.
00:35:28
◼
►
- I get it, and I've been there too,
00:35:30
◼
►
but I'm reminded of some of our drafts
00:35:31
◼
►
where we've done that and been like,
00:35:34
◼
►
yeah, I'm not gonna pick the Apple external display.
00:35:36
◼
►
That's not gonna happen.
00:35:37
◼
►
I've picked it too many times and then it happens, right?
00:35:40
◼
►
Sometimes Apple fools you so many times
00:35:43
◼
►
that you really just have to give up,
00:35:44
◼
►
but then sometimes they come through
00:35:45
◼
►
with the thing that you've been waiting for
00:35:46
◼
►
just way later than you thought.
00:35:48
◼
►
- They wait until the moment you give up
00:35:50
◼
►
and then give it to you.
00:35:51
◼
►
- Well, the release of the studio display,
00:35:54
◼
►
I do think is almost a necessary thing
00:35:58
◼
►
for external display support on the iPad.
00:36:00
◼
►
I feel like it was almost a requirement
00:36:03
◼
►
that Apple have a reasonable iPad external display
00:36:07
◼
►
that they could use.
00:36:08
◼
►
'Cause I could never really envision them saying,
00:36:11
◼
►
hey, we did iPad external display support
00:36:14
◼
►
and here's this LG monitor, right?
00:36:16
◼
►
Like I couldn't, or here's the Pro Display XDR.
00:36:19
◼
►
I couldn't see that, but I can see it now.
00:36:22
◼
►
But yeah, I think everybody,
00:36:24
◼
►
now that I've gotten your hopes up,
00:36:26
◼
►
don't get your hopes up, right?
00:36:27
◼
►
Like I think everybody needs to be level headed about this
00:36:30
◼
►
because this might be it.
00:36:32
◼
►
But it hasn't been so far.
00:36:36
◼
►
So, you know, the pessimists are always
00:36:38
◼
►
either either right or it exceeded their expectations.
00:36:42
◼
►
That's the advantage of being a pessimist, I guess.
00:36:44
◼
►
So everybody pick their poison,
00:36:45
◼
►
but I'm choosing to be optimistic about this.
00:36:47
◼
►
I feel like they're in exactly the right place
00:36:49
◼
►
to finally do this.
00:36:51
◼
►
- Yeah, I will say I am going along
00:36:54
◼
►
and I agree with what you just said about the,
00:36:57
◼
►
you couldn't imagine them saying,
00:36:59
◼
►
"Hey, we've got this new display support,
00:37:02
◼
►
get an XDR, right?
00:37:04
◼
►
However, they did do that for the Mac for a long time.
00:37:09
◼
►
- Right, even like the Mac mini,
00:37:11
◼
►
which it needed a display,
00:37:13
◼
►
and they had no problem then saying,
00:37:15
◼
►
"Get this one," you know, or some other display.
00:37:18
◼
►
But I, but wanna say, I just wanted to make that point.
00:37:21
◼
►
However, I do agree with what you're saying about,
00:37:24
◼
►
it would have been kind of weird to add display support
00:37:26
◼
►
to another device, but yet not have a display to give you.
00:37:30
◼
►
- Not a good story, right?
00:37:31
◼
►
Apple likes their stories.
00:37:32
◼
►
- Yeah, it doesn't tie up.
00:37:33
◼
►
Where the other products, their legacy really,
00:37:36
◼
►
you know what I mean?
00:37:37
◼
►
The all this stuff has been around before
00:37:39
◼
►
and at least with every other,
00:37:40
◼
►
well at least with all the laptops,
00:37:42
◼
►
it's like you can if you want to, but you don't need to.
00:37:45
◼
►
The Mac Pro was like, well, what else are you gonna attach
00:37:47
◼
►
your million dollar computer to?
00:37:49
◼
►
You know what I mean?
00:37:51
◼
►
- Half a million dollars play.
00:37:52
◼
►
- The outlier and for the Mac Mini being
00:37:54
◼
►
the quote unquote cheaper Mac,
00:37:56
◼
►
you could say get this ultra fine, right?
00:37:59
◼
►
The stories were, whilst a little disjointed,
00:38:01
◼
►
you could make them, and with the iPad,
00:38:04
◼
►
it would be a bit weird.
00:38:05
◼
►
Like, hey, this beautiful display you have on your iPad Pro,
00:38:08
◼
►
hook it up to a less great, you know what I mean?
00:38:11
◼
►
We'll hook it up to a worse display, but it's bigger?
00:38:13
◼
►
Right, so, yeah.
00:38:15
◼
►
- And there are some rumors about a larger iPad,
00:38:18
◼
►
and I feel like this fits that too.
00:38:19
◼
►
- When hasn't there been though?
00:38:21
◼
►
Are there actually rumors?
00:38:23
◼
►
Are there rumors, or are there just like people thinking?
00:38:25
◼
►
- Just wishes?
00:38:27
◼
►
that there was a report from someone, and I don't know if it was Mark Gurman or Ming-Chi
00:38:31
◼
►
Kuo who said that Apple is considering, at least considering, a larger iPad.
00:38:36
◼
►
Yeah, I mean, but that comes in and out. Anyway, it is not a question of can they do it. It
00:38:42
◼
►
is a question of do they want to do it, and that's the most frustrating kind of thing
00:38:46
◼
►
for guessing what Apple is going to do, is I can—we can all look at the existing hardware
00:38:53
◼
►
and even the existing software and interfaces and where they are and gauge like, "Oh, this
00:38:58
◼
►
isn't going to happen. They're not ready." It's different when all of it is poised, right?
00:39:04
◼
►
Like it's right on the edge of being possible. And then it just becomes, "Does Apple want to do
00:39:09
◼
►
this? Do they have the will to do this?" And that part is very hard to tell because it's like,
00:39:17
◼
►
"Where's their head right now?" And I think if there's anything that you could get from
00:39:21
◼
►
from listening to Federico talk about the iPad on connected
00:39:24
◼
►
the last few months.
00:39:25
◼
►
It's that the iPad is in a bit of a precarious situation
00:39:29
◼
►
where we're not really sure what Apple thinks of the iPad.
00:39:32
◼
►
It goes back to that report card
00:39:34
◼
►
where David Sparks pointed out
00:39:35
◼
►
that he had to basically give up trying to make the iPad
00:39:38
◼
►
be a thing that Apple clearly doesn't think it is.
00:39:41
◼
►
And I think that this is the question is
00:39:45
◼
►
just because the iPad has been moving in this direction
00:39:47
◼
►
for a while doesn't mean Apple is gonna take it
00:39:49
◼
►
the rest of the way.
00:39:50
◼
►
Apple might say, "We're fine.
00:39:52
◼
►
We're not gonna do that anymore and change its mind."
00:39:54
◼
►
And as much as we applaud the fact that five years ago,
00:39:57
◼
►
Apple got a bunch of people around the table and said,
00:39:59
◼
►
"We've changed our mind about the Mac,
00:40:01
◼
►
and we are," you know,
00:40:02
◼
►
they'll never admit they changed their mind.
00:40:03
◼
►
I was like, "Oh, no, no, we're always committed,
00:40:06
◼
►
but we're extra committed now."
00:40:08
◼
►
They can change their mind the other way too,
00:40:11
◼
►
and say, "Yeah, we've worked a lot on, you know,
00:40:14
◼
►
keyboard and mouse support for iPadOS,
00:40:16
◼
►
and multitasking and all that,
00:40:17
◼
►
but we're not gonna push it further.
00:40:21
◼
►
We've chosen not to do that,
00:40:22
◼
►
and I would be sad about that, but they might do it.
00:40:26
◼
►
- Now, move on to hardware.
00:40:28
◼
►
I wanna read what I think is a really weird paragraph.
00:40:33
◼
►
This came from Mark Gurman's "Power On" newsletter,
00:40:36
◼
►
which is great, but this is weird to me,
00:40:39
◼
►
and it goes back to when we talk about
00:40:41
◼
►
what are the sources, right?
00:40:44
◼
►
This is a quote from Mark Gurman.
00:40:45
◼
►
I'm told there are two new Macs coming around the middle of the year or early in the second
00:40:51
◼
►
One of those is likely to be the new MacBook Air.
00:40:54
◼
►
Other models in the works include an updated Mac Mini and 24" iMac as well as a low end
00:41:00
◼
►
MacBook Pro to replace the aging 13" model.
00:41:04
◼
►
Let's not forget that the new Mac Pro and iMac Pro models are in development.
00:41:09
◼
►
Now what that tells you is Mark has a source that tells him one thing but cannot tell him
00:41:14
◼
►
the other one and I find that fascinating. Yeah two two Mac models MacBook Air and something
00:41:21
◼
►
else MacBook Air and every other possible Mac it could be and then here's a list including
00:41:26
◼
►
things that I've said will be you know pretty far out but I'm gonna include them here too
00:41:30
◼
►
I look at that and think one it's fascinating because yes his sources have only been able
00:41:34
◼
►
to provide him with one product that seems likely although he feels like the two models
00:41:41
◼
►
are likely, he can't name the second model,
00:41:44
◼
►
which is fascinating.
00:41:45
◼
►
And then when he lists all of them,
00:41:47
◼
►
I think that's partially like pick from this list,
00:41:50
◼
►
partially to make it seem like less of a rip off
00:41:54
◼
►
that he doesn't name the second one.
00:41:55
◼
►
And partially as defensive writing,
00:41:58
◼
►
because everybody's gonna come back and say,
00:42:00
◼
►
"Oh, but what about this?
00:42:01
◼
►
And what about this?
00:42:02
◼
►
And what about this?"
00:42:02
◼
►
So he literally listed them all and said,
00:42:04
◼
►
"Yes, I'm aware about all the Macs that I've said
00:42:07
◼
►
in my own reporting are coming out.
00:42:09
◼
►
Don't ask me.
00:42:10
◼
►
I don't know.
00:42:11
◼
►
I've listed them all as possibilities.
00:42:13
◼
►
- Where the conventional wisdom would tell you
00:42:16
◼
►
the Mac Pro would be the most likely
00:42:18
◼
►
to be shown off at all, right?
00:42:20
◼
►
Like that's what we would say.
00:42:21
◼
►
If we were just gonna guess,
00:42:22
◼
►
I was gonna make a guess like,
00:42:23
◼
►
oh, which Mac do you think could be shown at the WWDC?
00:42:27
◼
►
Well, I'll give you Mac Pro for two reasons.
00:42:29
◼
►
One, it's literally when they always do it
00:42:32
◼
►
and it makes the most sense
00:42:33
◼
►
because it's the audience that cares the most,
00:42:35
◼
►
even if they're not in the room,
00:42:36
◼
►
they're just the audience that cares the most.
00:42:39
◼
►
Two, they've already said it's coming, right?
00:42:42
◼
►
Which they never do.
00:42:43
◼
►
They never do that.
00:42:44
◼
►
And so that seems the most likely to me that it gets,
00:42:48
◼
►
because as well, I'll give you reason three,
00:42:50
◼
►
the Mac Pro is maybe the only product
00:42:53
◼
►
they have in their lineup
00:42:54
◼
►
where they could tell you about it six months in advance
00:42:56
◼
►
and it doesn't make an ounce of difference.
00:42:59
◼
►
Yeah, I think it's also unclear,
00:43:03
◼
►
like what is the introduction of two new Mac models be?
00:43:05
◼
►
Because I think personally they could tease the Mac Pro
00:43:10
◼
►
and not introduce it, right?
00:43:12
◼
►
Like they could tease it, but it's like,
00:43:13
◼
►
and it's coming later, right?
00:43:14
◼
►
As they've done for Mac Pros in the past,
00:43:16
◼
►
it's coming later this year.
00:43:18
◼
►
And here's a little tease about what it's gonna be like
00:43:20
◼
►
and we'll give you more information later.
00:43:21
◼
►
And then we spend six months wondering,
00:43:24
◼
►
parsing all the limited information they've given us,
00:43:27
◼
►
wondering what it's actually gonna be like
00:43:28
◼
►
until they are ready to unveil it.
00:43:30
◼
►
So it's entirely possible they'll do that
00:43:33
◼
►
and unveil two new Mac models in the moment.
00:43:37
◼
►
My gut feeling is since the MacBook Air
00:43:39
◼
►
is rumored to be an M2,
00:43:41
◼
►
that maybe they will replace that 13-inch MacBook Pro
00:43:46
◼
►
with whatever the new one of that is,
00:43:48
◼
►
because it allows them to tell a complete laptop story
00:43:52
◼
►
by sweeping out those two original M1 laptops
00:43:55
◼
►
and replacing them, then they'll have the MacBook Pros
00:43:58
◼
►
and they'll have those two laptops.
00:43:59
◼
►
And we've speculated here,
00:44:01
◼
►
maybe they're not MacBook Air and MacBook Pro,
00:44:05
◼
►
maybe they're MacBook and MacBook Air.
00:44:08
◼
►
And the MacBook Air is the version
00:44:11
◼
►
that is emphasizing thinness and lightness.
00:44:14
◼
►
And then that 13-inch MacBook Pro becomes a MacBook,
00:44:17
◼
►
it doesn't have the touch bar.
00:44:18
◼
►
It's something that is more affordable than a MacBook Pro,
00:44:22
◼
►
but beefier and more capable than a MacBook Air.
00:44:27
◼
►
And it lives in the middle.
00:44:29
◼
►
And maybe even has things like,
00:44:31
◼
►
I don't know, but that would be like an M2 as well.
00:44:34
◼
►
That's my gut feeling of the most straightforward thing.
00:44:38
◼
►
However, some of the reports I've seen are wild, right?
00:44:41
◼
►
Like the idea that they might turn over the iMac
00:44:46
◼
►
and the Mac mini to the M2 soon,
00:44:49
◼
►
like, and this is the question is,
00:44:51
◼
►
if M2 is shipping in volume this summer,
00:44:55
◼
►
they could turn over all the M1 Macs
00:45:01
◼
►
especially if they're not redesigning them.
00:45:03
◼
►
And there's questions about
00:45:04
◼
►
if they're gonna redesign the Mac mini,
00:45:05
◼
►
but they're certainly not gonna redesign the 24-inch iMac.
00:45:09
◼
►
So they could just say, "New colors, M2,"
00:45:12
◼
►
and make an announcement about that at any point.
00:45:16
◼
►
So that's, and we haven't seen that second turn of the wheel
00:45:20
◼
►
of the new M series cycle, so we don't know.
00:45:24
◼
►
But if I had to guess,
00:45:25
◼
►
it would be those two laptops, I think.
00:45:28
◼
►
My guess is it's the Mac Pro.
00:45:30
◼
►
And they talk about the fact this is the last M1 machine and saying,
00:45:35
◼
►
we are introducing the first M2 machine today.
00:45:37
◼
►
And it's the MacBook Air.
00:45:39
◼
►
And I actually think that the update to the MacBook Pro is a footnote at the end
00:45:44
◼
►
of the MacBook Air announcement. Like that they say,
00:45:48
◼
►
we are also today bringing this new M2 chip to the MacBook Pro,
00:45:52
◼
►
which we are now calling the MacBook. Cause it's not, in my opinion,
00:45:57
◼
►
whatever they do to it, worthy of that much time?
00:46:01
◼
►
- I think, I don't know, I think they will
00:46:02
◼
►
because I think they're gonna remove the touch bar, right?
00:46:04
◼
►
And they're gonna simplify that computer.
00:46:06
◼
►
- But like that could be done in a minute.
00:46:09
◼
►
- No, but imagine, well, yes,
00:46:10
◼
►
but imagine just spitballing here,
00:46:12
◼
►
knowing how Apple's rollouts work.
00:46:15
◼
►
I think what you do is you say,
00:46:16
◼
►
and we're introducing, you know, John Ternus is there,
00:46:18
◼
►
what color is his shirt?
00:46:19
◼
►
He's like, ah, the M2.
00:46:21
◼
►
And here are the things we changed
00:46:22
◼
►
to take it even further than those M1 chips
00:46:25
◼
►
that blew you away two years ago.
00:46:27
◼
►
and we're putting it, now let me tell you,
00:46:29
◼
►
or now let Jaws tell you or whoever
00:46:31
◼
►
about the new computer, right?
00:46:33
◼
►
And you cut to the person who's gonna tell you
00:46:34
◼
►
about the new computer.
00:46:35
◼
►
They say, well, here we are, it's the new MacBook.
00:46:38
◼
►
And people are like, okay.
00:46:40
◼
►
And it turns out, oh, well, I see what they're doing.
00:46:42
◼
►
They're taking the 13 inch MacBook Pro,
00:46:43
◼
►
they've redefined it, they're calling the new MacBook.
00:46:46
◼
►
That's not that exciting.
00:46:47
◼
►
And they're like, aha, but wait,
00:46:49
◼
►
there's also a new MacBook Air and colors and oh my God,
00:46:52
◼
►
I can see the universe, it's all in color, it's amazing.
00:46:56
◼
►
that's how they would do it, right?
00:46:57
◼
►
They'd start with a boring one and say,
00:46:59
◼
►
"Oh, look, we made this product that made no sense,
00:47:01
◼
►
makes sense, isn't that nice?"
00:47:03
◼
►
But wait, and then they blow your mind
00:47:06
◼
►
with whatever the new MacBook Air is.
00:47:07
◼
►
That would be how they would do it.
00:47:09
◼
►
If I were marketing inside Apple, that's how I would do it.
00:47:11
◼
►
And so you mentioned that first thing,
00:47:13
◼
►
but it's really a setup for the second thing.
00:47:15
◼
►
Lots of ways they could do it.
00:47:17
◼
►
- Okay, I can see that.
00:47:19
◼
►
But I just don't even know if there's the time for it,
00:47:24
◼
►
but I do think- - I don't know.
00:47:26
◼
►
The MacBook Air at least seems like the most of everything else other than the Mac Pro
00:47:32
◼
►
seems locked to me personally.
00:47:34
◼
►
Everything else the MacBook Air seems like the most likely because I mean that was originally
00:47:38
◼
►
what rumored to be September of last year.
00:47:42
◼
►
We were going to get that MacBook Air but I remain very excited about that MacBook Air.
00:47:47
◼
►
Well I think there's a strong argument to be made that it doesn't make sense that any
00:47:51
◼
►
of this hardware get announced at the developer conference other than the Mac Pro.
00:47:55
◼
►
the MacBook Pro is already out there, but your point is, I think, the relevant one,
00:47:59
◼
►
which is, I think they've been trying to introduce the MacBook Air for a while now, if the reports
00:48:04
◼
►
are true, and they have been frustrated and it's gotten pushed back from their internal
00:48:09
◼
►
timelines, and it's one of those things that, you know, you say, "Well, why now?" and the
00:48:13
◼
►
answer is, "Because we have it now." And it's like, is it relevant to WWC? No, but we --
00:48:20
◼
►
But they don't have enough for a whole other event, right? They don't want to do an event
00:48:23
◼
►
just for that when they've got WWDC on the horizon.
00:48:26
◼
►
And the MacBook Air is incredibly popular, right?
00:48:30
◼
►
So just get it the moment that you can sell it, start selling it.
00:48:33
◼
►
So yeah, well, I'm excited.
00:48:36
◼
►
We're two months away.
00:48:37
◼
►
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Honestly sometimes just managing my own computers is enough of an issue for me trying to get
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00:50:11
◼
►
Take me out to the ball game Jason Snow.
00:50:13
◼
►
Yes, yes. One day I will.
00:50:17
◼
►
We've done it before. We've been to baseball together.
00:50:18
◼
►
We've been to a minor league game in Memphis.
00:50:19
◼
►
I would like to go to a major league game with you.
00:50:22
◼
►
I have been to a major league game.
00:50:25
◼
►
I saw the Mets play someone once.
00:50:27
◼
►
I don't remember who. Okay.
00:50:28
◼
►
But I did it.
00:50:29
◼
►
You know, I went out to,
00:50:30
◼
►
what is the name of their field?
00:50:32
◼
►
City Field, probably. Yeah, I went out to City Field.
00:50:34
◼
►
They had great food there.
00:50:36
◼
►
It was a really good day.
00:50:37
◼
►
It was very hot, but it was a good day.
00:50:38
◼
►
I went out in August one year with some friends.
00:50:41
◼
►
Well, get out here and I'll take you to the Giants game.
00:50:44
◼
►
- All right. - And have a nice time.
00:50:45
◼
►
- I would love to go to the Giants game.
00:50:46
◼
►
- Roll out the baseballs and have some baseball park food
00:50:51
◼
►
and I can tell you how baseball works.
00:50:54
◼
►
- Well, why don't you tell me how baseball works
00:50:56
◼
►
on Apple TV Plus?
00:50:57
◼
►
- Okay, yes, here we are.
00:51:00
◼
►
Apple is now a baseball broadcaster.
00:51:02
◼
►
It happened on Friday.
00:51:03
◼
►
Two games, 'cause that's the idea here.
00:51:06
◼
►
They're gonna, Friday Night Baseball, it's two games.
00:51:08
◼
►
They broadcast not just nationally, but internationally.
00:51:11
◼
►
There are people tweeting about it in the UK.
00:51:13
◼
►
And it's Saturday baseball for Australia.
00:51:18
◼
►
And it's in Japan and Korea as well,
00:51:22
◼
►
and several other markets.
00:51:23
◼
►
It's kind of all over the place, which is cool.
00:51:27
◼
►
It's obviously produced by Major League Baseball and the MLB
00:51:30
◼
►
Network, which is the baseball-owned cable channel.
00:51:35
◼
►
And they are producing these shows.
00:51:37
◼
►
Apple didn't go out and hire announcers and hire camera people and hire producers, right?
00:51:45
◼
►
This deal included Apple, you know, as either part of what Apple's paying here is paying
00:51:50
◼
►
for the services for MLB Network to produce the show for them. It's branded as Apple,
00:51:56
◼
►
but it's produced by MLB Network. And we also got the answer in some of the coverage to
00:52:02
◼
►
the fact that these announcing teams, and they have three announcers in the booth and
00:52:07
◼
►
a field announcer, and it sounds like they're going to be the announcing teams that Apple
00:52:12
◼
►
uses for the whole year. We'll see, but it looks like they're going to try to keep the
00:52:15
◼
►
teams together, these crews, and have them go to different parks and comment on different
00:52:20
◼
►
games, but that would be good, I think, because it would allow them to work together and build
00:52:25
◼
►
up a rapport, because you got the sense from this that it was the first time that they
00:52:30
◼
►
had worked together. And so, yeah, the truth is, a lot of what we saw on Friday night was
00:52:37
◼
►
very conventional, things you would see on sports TV.
00:52:41
◼
►
And I know there were the comments I saw on Twitter
00:52:42
◼
►
from people who I think maybe don't usually watch
00:52:45
◼
►
today's sports broadcasts and therefore don't know
00:52:49
◼
►
what the current, like what it's like.
00:52:52
◼
►
You know, it had a, they were so conventional
00:52:56
◼
►
in terms of the broadcast that yeah,
00:52:58
◼
►
so the pregame show had a sponsor and had commercials.
00:53:03
◼
►
The actual game also had commercials and yeah,
00:53:06
◼
►
there were Apple TV+ ads, which I expected, but also a lot of super, just, whatever ads
00:53:13
◼
►
were sold by MLB Network, essentially. Like, there was a Subway ad at one point, NFT ads.
00:53:20
◼
►
There was an ad for CDW featuring Microsoft Surface that made me laugh. That was hilarious.
00:53:26
◼
►
Apple TV+ featuring Microsoft Surface. There was a Hey Siri ad during the broadcast, but
00:53:32
◼
►
does those ads, sorry, Ahoy telephone.
00:53:35
◼
►
Apple does Ahoy telephone ads
00:53:37
◼
►
during regular sports broadcast.
00:53:39
◼
►
That's not an Apple specific thing.
00:53:41
◼
►
So what was different, at least in week one,
00:53:46
◼
►
and keeping in mind, this is week one,
00:53:48
◼
►
all the type was in San Francisco.
00:53:50
◼
►
- San Francisco font, right?
00:53:52
◼
►
- Yeah, yeah.
00:53:53
◼
►
So it was design, Apple's design style.
00:53:56
◼
►
It was all using variants of San Francisco.
00:54:00
◼
►
For those who care about little sports graphics stuff,
00:54:02
◼
►
which I do, the score bug I thought was pretty good.
00:54:05
◼
►
They have three dots for the outs and then fill them in
00:54:07
◼
►
as the outs are gotten.
00:54:09
◼
►
Some people like two dots for the outs.
00:54:11
◼
►
It's dumb, there are three outs in an inning.
00:54:12
◼
►
You should show three of the object.
00:54:15
◼
►
And I wish, what I think was missing from it is
00:54:21
◼
►
I wish it displayed the pitcher
00:54:23
◼
►
and not just the pitch count
00:54:26
◼
►
'cause they show how many pitches
00:54:28
◼
►
but they didn't say who's pitching
00:54:29
◼
►
which I think is just a nice thing that some broadcast add
00:54:31
◼
►
that I think would be nice.
00:54:33
◼
►
What was interesting is they don't have
00:54:34
◼
►
hitter information up there
00:54:35
◼
►
because they put the hitter information
00:54:36
◼
►
in the lower right corner.
00:54:38
◼
►
And although that took some getting used to,
00:54:42
◼
►
I think that there were some advantages to it.
00:54:43
◼
►
There was always kind of hitter
00:54:45
◼
►
and situational information in the lower right.
00:54:47
◼
►
I thought the type was maybe a little too light.
00:54:49
◼
►
It was a little too hard to notice that it was there.
00:54:51
◼
►
They used a bunch of advanced statistics, which was fun,
00:54:56
◼
►
but they were also a little bit silly.
00:54:59
◼
►
Like they would put up,
00:55:00
◼
►
this player has a 42.44% chance of driving in a run,
00:55:05
◼
►
which like guys just say 42%.
00:55:09
◼
►
Like it's the decimal percentages
00:55:14
◼
►
don't make it seem more scientific.
00:55:16
◼
►
They make it seem silly.
00:55:19
◼
►
So I think they could simplify that a little bit.
00:55:23
◼
►
And I also think that down in the little hitter area,
00:55:26
◼
►
another thing that's missing is as the game progresses,
00:55:29
◼
►
what has that hitter done today?
00:55:31
◼
►
And I know they sometimes would put up a graphic
00:55:32
◼
►
and then take it back down,
00:55:33
◼
►
but it's like, I actually really like the sports broadcast
00:55:36
◼
►
that when the hitter's batting,
00:55:37
◼
►
it says this guy was two for four with two runs batted in,
00:55:40
◼
►
or that he got a hit in the third inning
00:55:42
◼
►
or hit a home run in the fourth inning.
00:55:43
◼
►
Like I would really like some kind of constant information
00:55:47
◼
►
about the batter and not just their kind of advanced stats
00:55:50
◼
►
and percentages.
00:55:50
◼
►
So that's a critique that I have.
00:55:53
◼
►
I think there's some work that they could do there.
00:55:54
◼
►
I appreciate what they're trying.
00:55:55
◼
►
It's a different kind of feel,
00:55:57
◼
►
but I would like a little more situational stuff.
00:56:00
◼
►
If we're talking about stuff that's on the screen
00:56:02
◼
►
the whole time, I would like status of the batter
00:56:06
◼
►
and what the batter had done,
00:56:08
◼
►
either in the game or what his stats are for the season.
00:56:10
◼
►
Big thing is though, like I mentioned,
00:56:13
◼
►
it's a full on national broadcast team.
00:56:15
◼
►
It feels like Apple is paying to make this feel special,
00:56:20
◼
►
even though it's just a couple of regular season games plucked off the schedule on a
00:56:23
◼
►
Friday night, they put the three people in the booth. That is a very kind of playoffs,
00:56:29
◼
►
Sunday night baseball on ESPN, kind of like we spared no expense. Three people in the
00:56:33
◼
►
booth and a sideline reporter. So it feels special. And there were way more cameras in
00:56:39
◼
►
use than a normal game. I think because, as you know, Myke, there's usually a home and
00:56:45
◼
►
and away broadcast separately for a game.
00:56:48
◼
►
But of course Apple has the exclusive.
00:56:51
◼
►
And that means there's more crew and more cameras.
00:56:56
◼
►
And I think that that's what they're doing.
00:56:57
◼
►
I think they are actually using the local crew
00:56:59
◼
►
for the home and away crews,
00:57:01
◼
►
putting them together and shooting with more cameras.
00:57:05
◼
►
And it felt more special.
00:57:06
◼
►
And they also boasted in their press release
00:57:08
◼
►
that they're gonna try to bring
00:57:09
◼
►
like their super high resolution camera,
00:57:11
◼
►
which lets them zoom in really clearly.
00:57:13
◼
►
and their super speed camera that lets them do super slow-mo, and they're gonna bring
00:57:19
◼
►
that to select games as well. So they're trying to make it feel special in a lot of ways,
00:57:26
◼
►
even though it's, you know, an MLB network production, it's an MLB network production
00:57:31
◼
►
where Apple has put extra money in and said, "No, no, no, make it special. Don't make it
00:57:35
◼
►
a cut rate broadcast. Make it feel like an event, like it's better than what you're gonna
00:57:41
◼
►
to see on your local broadcast in terms of the quality. And I will say, speaking of the
00:57:45
◼
►
quality, the quality of the video is very good. A lot of people commented about how
00:57:48
◼
►
good it looked, and it really did look good. I don't know how much of that is Apple saying,
00:57:53
◼
►
"Yes, quality is our watchword," and how much of that is how bad the signal path is from
00:57:59
◼
►
the local cable channel that's broadcasting it to your cable or satellite provider to
00:58:06
◼
►
you where it's getting compressed and recompressed and down res and who knows what else is happening
00:58:11
◼
►
by the time it reaches you. Whereas this is just straight up coming from Apple's CDN,
00:58:18
◼
►
Apple stream partners wherever they are. And as a result, it felt really good. Like it
00:58:24
◼
►
was, it looked good. It was high resolution. I don't know if it was 4K, it might've just
00:58:29
◼
►
been 1080, but like on one level it didn't matter. It looked good because the bit rate
00:58:34
◼
►
and a lack of recompression, I just thought it looked great. And I think most people did.
00:58:39
◼
►
So those are the positives about it.
00:58:41
◼
►
I do want to say on the ads, because you mentioned the ads, my belief is that internationally
00:58:46
◼
►
there were no ads, right?
00:58:48
◼
►
No, internationally there was just a card that said "Be right back," basically.
00:58:52
◼
►
And they didn't see the ads, which I think is because MLB Network only sold those. I
00:58:57
◼
►
I think that MLB Network just put it in their existing ad deals and rolled it in.
00:59:04
◼
►
Those deals are for the US or maybe for North America or US and Canada maybe.
00:59:11
◼
►
They just rolled those in.
00:59:13
◼
►
That is one of my complaints actually, one of my big complaints is where I thought that
00:59:17
◼
►
this wasn't very good, it was because it felt like it was something taken from MLB Network
00:59:23
◼
►
stock and brought over.
00:59:26
◼
►
It's possible that this deal came together late enough that there was only so much that
00:59:32
◼
►
Apple could ask them to change up front, to customize for them.
00:59:37
◼
►
Because this is like a white label version of a baseball game, so they have to customize
00:59:41
◼
►
it and Apple's like, "Okay, San Francisco."
00:59:45
◼
►
In fact, I would love to know the story sometime.
00:59:47
◼
►
My guess is that somebody at Apple designed the graphics and then handed them to MLB.
00:59:52
◼
►
It's either that or somebody at MOB was told, "Here's the San Francisco font family. Make
00:59:57
◼
►
this look like an Apple thing." But either way, somebody tried to make like, "What is
01:00:02
◼
►
the most Apple-like version of baseball graphics that we could do?" And they have rounded rectangles
01:00:08
◼
►
and it's all in San Francisco.
01:00:09
◼
►
No, I feel like Apple made those. I feel like that's got to have come from them.
01:00:14
◼
►
I don't know because I don't know if there's anybody at Apple who is aware of, you know,
01:00:19
◼
►
who's a designer who is qualified for that.
01:00:21
◼
►
But yes, I think at the very least,
01:00:23
◼
►
it was a collaboration, right?
01:00:24
◼
►
It was a collaboration of some sort
01:00:26
◼
►
between somebody at MLB Network and Apple
01:00:28
◼
►
in terms of the graphics.
01:00:29
◼
►
And they look pretty good.
01:00:30
◼
►
But yeah, all my disappointments are about stuff
01:00:33
◼
►
that feels like it was just brought over
01:00:34
◼
►
without a whole lot of thinking from MLB Network.
01:00:37
◼
►
The ads are number one.
01:00:38
◼
►
- Here's my question for you about this ads thing.
01:00:41
◼
►
'Cause I'm intrigued and kind of a bit surprised by it.
01:00:44
◼
►
Currently, Friday night baseball is free.
01:00:48
◼
►
- Eventually it won't be.
01:00:50
◼
►
It's gonna be part of Apple TV+.
01:00:52
◼
►
- That is, yes, eventually.
01:00:53
◼
►
We don't know when, we don't know if this whole season,
01:00:55
◼
►
they've only, they released the schedule
01:00:58
◼
►
for the first half of the season
01:01:00
◼
►
and said these will all be free.
01:01:02
◼
►
We don't know whether the rest of the season will be free
01:01:05
◼
►
or if that's the moment when they'll lower the paywall back.
01:01:08
◼
►
We just don't know.
01:01:10
◼
►
'Cause they could just say,
01:01:12
◼
►
this is a great loss leader for us
01:01:14
◼
►
to get people on Apple TV's platforms
01:01:17
◼
►
And so we're gonna, and it blunts some of the criticism
01:01:22
◼
►
of like, what do you mean I need another streaming service?
01:01:24
◼
►
If you can say, no, no, no, it's free, it's free.
01:01:26
◼
►
You don't have to pay for another streaming service.
01:01:28
◼
►
So will they go the whole year or will they drop it?
01:01:31
◼
►
But at some point they will drop it.
01:01:32
◼
►
They've said at some point they will drop it
01:01:34
◼
►
and you will need to pay to see Friday Night Baseball.
01:01:39
◼
►
- And then, are they gonna keep putting ads in the broadcast?
01:01:43
◼
►
'Cause that doesn't feel right to me.
01:01:45
◼
►
- Right, right.
01:01:46
◼
►
I mean, there's another argument to be made about like
01:01:49
◼
►
whether ultimately Apple might even offer something
01:01:51
◼
►
like you can watch them for free with ads,
01:01:53
◼
►
but subscribers get it without the ads or something like that.
01:01:55
◼
►
- I feel like if they're gonna do that though,
01:01:57
◼
►
they wanna be in charge of the advertising, right?
01:01:59
◼
►
- Yeah, so this is one of those things
01:02:01
◼
►
that I don't know what Apple's philosophy is,
01:02:03
◼
►
and it may be that it's written into the contract
01:02:05
◼
►
that they're like, okay, it'll be, yes,
01:02:07
◼
►
you're gonna sell the ads
01:02:10
◼
►
and you're gonna put the ads in and it's fine.
01:02:13
◼
►
It could also be that it was just expediency,
01:02:14
◼
►
'cause don't forget, everything about the rhythm
01:02:17
◼
►
of a baseball broadcast is tied around
01:02:19
◼
►
between every half inning there is an ad break.
01:02:21
◼
►
The announcers have that time to go to the bathroom
01:02:25
◼
►
and like there's so many things.
01:02:27
◼
►
And what do you do if you have to fill all that time?
01:02:30
◼
►
It would be a very different kind of broadcast.
01:02:32
◼
►
Doesn't mean you can't do it.
01:02:33
◼
►
I know Facebook definitely tried it
01:02:34
◼
►
when Facebook had some exclusive games the last few years.
01:02:37
◼
►
You can do a different kind of thing.
01:02:39
◼
►
Maybe that's who your sideline reporter does
01:02:41
◼
►
their human interest story about a player
01:02:44
◼
►
is in the inning breaks, or they interview somebody
01:02:46
◼
►
who's on the bench or something like that.
01:02:48
◼
►
There are ways to do it.
01:02:50
◼
►
This broadcast, at least week one,
01:02:52
◼
►
does not attempt any of those.
01:02:53
◼
►
And those are the things that I really could complain about.
01:02:58
◼
►
Is it's far, for my money,
01:03:01
◼
►
far too conventional a baseball broadcast.
01:03:03
◼
►
Like it's reassuring in one way.
01:03:04
◼
►
It's just like, oh, I've seen this before.
01:03:06
◼
►
But honestly, Friday Night Baseball,
01:03:08
◼
►
I feel like what Apple wants to happen
01:03:10
◼
►
is for people to feel like it's not what they've seen before
01:03:12
◼
►
and that it's a cut above.
01:03:13
◼
►
And in some ways it is, they are stacked announcer groups,
01:03:18
◼
►
right, four announcers essentially,
01:03:21
◼
►
three in the booth and a sideline reporter.
01:03:23
◼
►
All those cameras, it looks great.
01:03:25
◼
►
They got all the custom graphics
01:03:27
◼
►
and then they roll an ad for Subway, right?
01:03:29
◼
►
And it's like, okay, what are you doing here?
01:03:32
◼
►
The coming on the air for the pregame show
01:03:35
◼
►
and you know, studio pregame shows are not my thing.
01:03:39
◼
►
I think they're all kind of bad.
01:03:41
◼
►
their pregame studio show was bad.
01:03:43
◼
►
Like I didn't think,
01:03:44
◼
►
the host interaction seemed kind of forced.
01:03:46
◼
►
They were yelling.
01:03:47
◼
►
It's all pretty much stock for a pregame show.
01:03:50
◼
►
I just hate those.
01:03:51
◼
►
But it was also sponsored by a betting company.
01:03:55
◼
►
And I thought, well, that's kind of crappy.
01:03:57
◼
►
And it was in the content.
01:03:59
◼
►
So it's like sponsored by the betting company.
01:04:00
◼
►
Okay, that's great.
01:04:02
◼
►
And then they rolled the ads and that was kind of crappy.
01:04:04
◼
►
And then the actual game had a sponsor.
01:04:06
◼
►
It was presented by some Q, I think,
01:04:10
◼
►
which is like a health thing.
01:04:11
◼
►
I don't know, it wasn't EdiQ, but it was something like that.
01:04:16
◼
►
And I thought, I don't know, I'm not one of these people
01:04:20
◼
►
who's like, oh, I don't want ads, keep the ads away from me.
01:04:23
◼
►
Like, I get it.
01:04:24
◼
►
- My issue isn't the ads.
01:04:26
◼
►
My issue is just like, you know, my question.
01:04:30
◼
►
We spend so much time thinking
01:04:31
◼
►
and talking about this company, right?
01:04:33
◼
►
They are incredibly particular.
01:04:36
◼
►
The idea of them giving control to MLB at all
01:04:40
◼
►
is not surprising, it's surprising in a way,
01:04:43
◼
►
but I understand it, right?
01:04:44
◼
►
That like they want to at least have people
01:04:46
◼
►
that know how to make this content make it.
01:04:49
◼
►
- But the idea that they would allow for ads for companies
01:04:52
◼
►
that they're not having any approval over or whatever
01:04:55
◼
►
to be inserted into something
01:04:56
◼
►
that's going on their streaming service,
01:04:58
◼
►
it just goes against what I would have imagined.
01:05:00
◼
►
- And that's why I say, I think it's expediency,
01:05:02
◼
►
unless it was like a deal breaker
01:05:04
◼
►
in their contract with MLB,
01:05:05
◼
►
but it feels to me like expediency.
01:05:07
◼
►
It feels to me like Apple probably had a bunch of things
01:05:10
◼
►
that they wanted to ask for and MLB network was like,
01:05:12
◼
►
"Guys, we gotta do this in three weeks.
01:05:15
◼
►
We can't, we can't."
01:05:18
◼
►
And so what we need to watch over the life of this season
01:05:23
◼
►
is what did they adjust?
01:05:25
◼
►
Because like, yeah, to me, if I were the, again, I'm not,
01:05:30
◼
►
but if I were the Apple executive who is in charge
01:05:32
◼
►
of the MLB relationship, I would be unhappy
01:05:37
◼
►
that the first thing that went on my live stream
01:05:40
◼
►
was Bet MGM presents the pregame show for Apple,
01:05:44
◼
►
Friday night baseball, like ugh.
01:05:47
◼
►
And like, I know, I'll say for the people who don't know,
01:05:50
◼
►
who haven't watched American sports broadcast recently,
01:05:53
◼
►
betting stuff is everywhere.
01:05:54
◼
►
The legalization of betting in some parts
01:05:57
◼
►
of the United States has led to a land grab
01:06:00
◼
►
for betting stuff.
01:06:02
◼
►
But the pregame show was sponsored by a casino.
01:06:06
◼
►
It had a whole segment where there was an expert
01:06:09
◼
►
telling you the odds of various things happening.
01:06:11
◼
►
And again, it used to be, they would couch that stuff
01:06:14
◼
►
and they would just talk about what the possibilities were.
01:06:16
◼
►
And now they just say, here's the betting line.
01:06:18
◼
►
So they've just, all the mask has come off
01:06:21
◼
►
of some of this stuff.
01:06:22
◼
►
That was always kind of betting related,
01:06:24
◼
►
but we pretended it was more just,
01:06:26
◼
►
I wonder what will happen
01:06:27
◼
►
instead of place your bets everybody.
01:06:29
◼
►
And again, as an Apple executive,
01:06:32
◼
►
I would look at that and be like,
01:06:34
◼
►
you know, that makes me uncomfortable.
01:06:35
◼
►
I know that that works
01:06:36
◼
►
because there's so much money in the betting thing,
01:06:38
◼
►
but this is a brand building thing for us.
01:06:41
◼
►
I am frankly a little surprised,
01:06:43
◼
►
not that there are ad breaks in the game,
01:06:47
◼
►
because I think that it is part of the rhythm of the game.
01:06:50
◼
►
I was surprised that it wasn't just an Apple TV ad
01:06:53
◼
►
for Slow Horses or something like that.
01:06:55
◼
►
Now that ad was in there,
01:06:57
◼
►
but it was preceded by like three or four other ads
01:07:00
◼
►
that were just off of whatever MLB network
01:07:03
◼
►
seems to have sold.
01:07:04
◼
►
And I don't know, if I could zero in on something
01:07:07
◼
►
that I think Apple could do a better job with,
01:07:08
◼
►
it's that stuff.
01:07:09
◼
►
It's like, use the inner inning breaks
01:07:14
◼
►
for something other than running commercials
01:07:16
◼
►
because it differentiates your broadcast.
01:07:19
◼
►
And if it's pre-rolled videos
01:07:22
◼
►
or it's Apple TV promos or whatever,
01:07:24
◼
►
if it's something that's not just a bunch of cable ads,
01:07:28
◼
►
because the cable ads really did not make it feel special,
01:07:30
◼
►
it did show off the image quality
01:07:32
◼
►
because the quality of the cable ads
01:07:33
◼
►
that they rolled in were terrible.
01:07:35
◼
►
and the quality of the game was really high.
01:07:37
◼
►
So it showed us that.
01:07:40
◼
►
But that would be something I would try to push
01:07:42
◼
►
and say, we need to be less regular here.
01:07:44
◼
►
And honestly, Apple, whatever money you're getting
01:07:47
◼
►
kicked back to you by MLB, rolling you into the BET MGM
01:07:52
◼
►
sponsorship of your show, just don't do it.
01:07:56
◼
►
Just don't do it.
01:07:57
◼
►
It's muddying up your thing.
01:08:00
◼
►
And in the long run, if this is for your paid service,
01:08:03
◼
►
I just think it's unfortunate if you would
01:08:05
◼
►
junk this up when you're trying to stand out.
01:08:07
◼
►
So I wouldn't do that.
01:08:08
◼
►
They did, by the way, they did have a crash.
01:08:11
◼
►
- The stream died for about a minute,
01:08:12
◼
►
but I think that what we've learned in covering streaming
01:08:14
◼
►
is everybody who does their first live stream
01:08:17
◼
►
doesn't properly gauge what the demand will be at the peak
01:08:20
◼
►
and they have a crash.
01:08:22
◼
►
It only lasted a minute and then it was fine
01:08:24
◼
►
as far as I could tell the rest of the time.
01:08:25
◼
►
So, you know, they'll learn and they'll get better,
01:08:28
◼
►
but I was not shocked that there was a moment
01:08:31
◼
►
where everything went down
01:08:32
◼
►
because that happens literally to everybody who tries it.
01:08:36
◼
►
Any like soccer or football or whatever has happened,
01:08:39
◼
►
everybody gets that moment where they're like,
01:08:40
◼
►
"Oh, we didn't realize that, yeah,
01:08:42
◼
►
there's a lot of people watching live."
01:08:44
◼
►
Thought the announcers were good.
01:08:48
◼
►
Like I said, they haven't worked together before,
01:08:49
◼
►
so they need time, but I think they're gonna get it.
01:08:51
◼
►
It sounds like they're going to be the crews for the season.
01:08:54
◼
►
A lot of people are complaining.
01:08:55
◼
►
- Are they people?
01:08:56
◼
►
Like, are they people that you know?
01:08:58
◼
►
- They're not people.
01:08:59
◼
►
There are people who are in the game
01:09:01
◼
►
around the game as broadcasters in some form, but are not like, this is not like Amazon
01:09:07
◼
►
hiring Al Michaels to do Thursday Night Football. This is sort of up-and-coming people.
01:09:13
◼
►
They didn't like bring in some legend. They didn't bring in the heroes. The announcers
01:09:19
◼
►
are not the headliners here, right? Which I think might be a part of this, although
01:09:23
◼
►
I think part of it too is it's MLB Network doing the hiring, and they're hiring people
01:09:29
◼
►
to do work for them, including Apple stuff. Like the lead announcer on the first game,
01:09:36
◼
►
she does TV work for the Orioles, but she also now is going to be the lead announcer
01:09:40
◼
►
for one of these games, and she's going to do some studio work for MLB Network, so they're
01:09:45
◼
►
her employer for that, including this stuff. But I thought one of the criticisms that she
01:09:53
◼
►
she handled really well is about local announcers.
01:09:56
◼
►
'Cause Melanie, I forget her last name.
01:10:01
◼
►
She tweeted on Friday and she said,
01:10:04
◼
►
"I'm so happy that I'm gonna be doing
01:10:06
◼
►
these Friday night baseball games
01:10:07
◼
►
and working for MLB network."
01:10:09
◼
►
And I told my mom and dad who are Mets fans
01:10:12
◼
►
that I was doing the game tonight.
01:10:14
◼
►
And their response was,
01:10:15
◼
►
"I'm sad that the usual guys aren't going to do it."
01:10:20
◼
►
- Okay, fair enough.
01:10:21
◼
►
And this is truth, right?
01:10:24
◼
►
Like people love their local announcers.
01:10:27
◼
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I'm a Giants fan, over the weekend,
01:10:29
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you know, the season started, turn on the TV,
01:10:32
◼
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Myke Krukow, Dwayne Kiper, their voices, so reassuring.
01:10:36
◼
►
Like it's, oh, now it's not just the team,
01:10:39
◼
►
it's not just the logos, it's the announcers.
01:10:42
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People have a bond with their local announcers.
01:10:43
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And by doing an exclusive national
01:10:46
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and international broadcast,
01:10:48
◼
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that there are no local TV broadcasters for that game,
01:10:53
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►
you are boxing out the fans
01:10:55
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►
who like to hear their local people.
01:10:58
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And so her tweet, Melanie's tweet, was really good
01:11:00
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►
'cause she was like, yeah, even my parents are gonna miss
01:11:04
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Ron and, oh, I forget who the other announcers, anyway,
01:11:07
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they're gonna miss them.
01:11:09
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It's like, because of course they are.
01:11:10
◼
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So I think that's a good criticism.
01:11:13
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I know they're not gonna do this,
01:11:16
◼
►
but part of me wants to say,
01:11:17
◼
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You know, another way you could silence the criticism,
01:11:20
◼
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MLB's app lets you overlay the local radio call
01:11:24
◼
►
on the video.
01:11:25
◼
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If you wanna do that, it's kind of amazing, right?
01:11:28
◼
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You can be like watching the local TV,
01:11:31
◼
►
but if you prefer the radio announcers,
01:11:32
◼
►
you can flip it over to the radio announcers
01:11:34
◼
►
and listen to them instead.
01:11:35
◼
►
And I thought, you know,
01:11:36
◼
►
I know you want your announcers to be at the four,
01:11:39
◼
►
but one way you could blunt some of the criticism
01:11:43
◼
►
and say, look, if you're a fanatical Mets fan,
01:11:45
◼
►
you can turn on the Mets radio at least.
01:11:48
◼
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And here's somebody who's rooting for the Mets
01:11:50
◼
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instead of trying to provide this national perspective,
01:11:53
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which is just sort of how these games,
01:11:54
◼
►
national and international, right?
01:11:56
◼
►
These games are meant to broaden the appeal of baseball
01:11:59
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►
and reach people who are not just the fans
01:12:01
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►
of the two teams playing.
01:12:02
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And that means they need to tell stories
01:12:03
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►
you've already heard before
01:12:05
◼
►
and have more banter among the people in the booth.
01:12:08
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And people are complaining about it.
01:12:09
◼
►
Like, I agree that modern baseball broadcasts
01:12:14
◼
►
on things like ESPN have tended to become a podcast
01:12:18
◼
►
that is happening with a baseball game going on
01:12:21
◼
►
in the background.
01:12:23
◼
►
And there's definitely a level of that that's too much
01:12:25
◼
►
where like they don't even care what's happening.
01:12:28
◼
►
They're just having a conversation.
01:12:29
◼
►
They're bringing in guests to interview and stuff like that.
01:12:32
◼
►
At least they didn't do that on the Apple broadcast.
01:12:36
◼
►
You can go too far down that path,
01:12:37
◼
►
but they're not, if you're a Mets fan
01:12:39
◼
►
and you're watching that Mets nationals game,
01:12:41
◼
►
they're not making it for you, right?
01:12:42
◼
►
They're not making it for you.
01:12:43
◼
►
They're making it for a broader audience.
01:12:44
◼
►
And you just, it's just like, if you watched,
01:12:46
◼
►
if your team was on a Sunday night baseball
01:12:49
◼
►
or a Fox game of the week,
01:12:51
◼
►
or back in the day, the NBC game of the week,
01:12:54
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like it wasn't your announcers
01:12:55
◼
►
and they weren't talking to you.
01:12:57
◼
►
They're talking to the broader audience.
01:12:59
◼
►
And that's just one of the truths of something like this
01:13:02
◼
►
is it's gonna be like that.
01:13:04
◼
►
But I do, to take it back,
01:13:06
◼
►
whether they do the audio overlay or not,
01:13:08
◼
►
which I think would be fun and like kind of easy
01:13:11
◼
►
and just you're saying, look, if you really hate it,
01:13:14
◼
►
you can flip to your local audio.
01:13:16
◼
►
It would be a fun technological solution.
01:13:19
◼
►
And that's my other complaint,
01:13:21
◼
►
other than it all seems very generic.
01:13:22
◼
►
And I know that this happened quickly,
01:13:24
◼
►
but that I think Apple needs to prod their producers
01:13:27
◼
►
to do better and make it more unique.
01:13:29
◼
►
And I think that the ad clutter is part of that.
01:13:32
◼
►
The other part of it is the technical side,
01:13:35
◼
►
which is, well, first off,
01:13:36
◼
►
you couldn't pause it on Apple TV,
01:13:39
◼
►
which is also true of Apple's live stream events,
01:13:41
◼
►
by the way, which is a little bit strange.
01:13:43
◼
►
But for a baseball game, say you get home
01:13:45
◼
►
and the game's been on for an hour,
01:13:47
◼
►
you wanna start at the beginning of the game
01:13:49
◼
►
if you're a fan, and then go through the commercials
01:13:52
◼
►
and catch up eventually.
01:13:54
◼
►
You can't do that now.
01:13:56
◼
►
That seems like a mistake.
01:13:57
◼
►
They need to work on that technology.
01:13:59
◼
►
And then there's also nothing interactive going on.
01:14:02
◼
►
I talked about the graphics that are burned into the screen,
01:14:04
◼
►
but this is a digital broadcast.
01:14:07
◼
►
everybody watching it is watching it on a computer device
01:14:11
◼
►
of some kind, right?
01:14:12
◼
►
I think they really need to look into ways to push that too.
01:14:17
◼
►
Like if I wanna see different overlays,
01:14:19
◼
►
maybe I should be able to do that.
01:14:21
◼
►
If I wanna like the live stats overlay at the bottom,
01:14:24
◼
►
or if I want the crazy betting stuff, whatever,
01:14:27
◼
►
it would be fun if I had some options to do stuff like that.
01:14:30
◼
►
And currently it's a really vanilla live stream.
01:14:36
◼
►
So I hope that Apple pushes on the tech side.
01:14:39
◼
►
I accept the fact that this deal has probably
01:14:41
◼
►
only been finalized for a few weeks
01:14:43
◼
►
and that they had to take a bunch of stuff off the shelf
01:14:46
◼
►
and make their choices about what they were going to do.
01:14:49
◼
►
But in the long run, I think whoever at Apple
01:14:53
◼
►
is in charge of this and whoever at MLB network
01:14:56
◼
►
is in charge of producing it need to work together.
01:14:59
◼
►
And it depends on how much Apple as the client
01:15:03
◼
►
can demand changes and what's in the contract.
01:15:06
◼
►
But I think it was a good broadcast
01:15:11
◼
►
and I think it will improve.
01:15:13
◼
►
And it looks like they spent a lot of money on it,
01:15:15
◼
►
look great, lots of cameras,
01:15:16
◼
►
good announcers who are gonna get better,
01:15:19
◼
►
even though they're not your favorite local announcers.
01:15:22
◼
►
But that's the one that I would put up there is,
01:15:24
◼
►
it doesn't feel different enough.
01:15:26
◼
►
It feels disconcertingly like a generic
01:15:29
◼
►
MLB network broadcast at points.
01:15:32
◼
►
And I think that that's where Apple needs to push and say,
01:15:36
◼
►
okay, now that we've gotten to this point,
01:15:38
◼
►
next week we're gonna do this to make it better.
01:15:40
◼
►
And some of that's on Apple, right?
01:15:42
◼
►
Apple's gonna have to do some work on the live stream
01:15:45
◼
►
to see if you can start from the beginning in the TV app.
01:15:50
◼
►
And if they wanna do overlays,
01:15:51
◼
►
they've gotta build that stuff in too.
01:15:53
◼
►
They've gotta have a data stream for that.
01:15:54
◼
►
The MLB app has it, but Apple's TV app doesn't have it.
01:15:58
◼
►
So it's all, there's a lot for it to get better,
01:16:02
◼
►
but in the end, it wasn't a disaster.
01:16:04
◼
►
It was a professionally produced broadcast that looked good,
01:16:06
◼
►
had lots of cameras, lots of announcers.
01:16:08
◼
►
There was a lot positive to be said,
01:16:10
◼
►
but I think it also,
01:16:12
◼
►
I hope very much that it is a starting point for them
01:16:14
◼
►
and not the end point for the whole season,
01:16:17
◼
►
'cause that would be unfortunate.
01:16:19
◼
►
- This episode is brought to you by Capital One.
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01:17:41
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I have some #AskUpgrade questions to finish out today's episode.
01:17:45
◼
►
The first comes from Ryan.
01:17:48
◼
►
In the next five years, which do you think Apple is more likely to do to the Magic Mouse?
01:17:54
◼
►
A. A new industrial design, a la the new Apple remote.
01:17:59
◼
►
B. Leave it exactly as it is right now.
01:18:02
◼
►
Or C. Discontinue it altogether.
01:18:05
◼
►
More likely to do.
01:18:08
◼
►
I'm gonna go with B, leave it as it is.
01:18:13
◼
►
Only because I think that,
01:18:16
◼
►
how long has it already been out?
01:18:20
◼
►
It's been out forever.
01:18:21
◼
►
I think it's an inertia thing.
01:18:22
◼
►
It's like, is there a new problem that they can solve?
01:18:25
◼
►
I mean, yeah, undoing the charger on the bottom
01:18:28
◼
►
would be a great thing.
01:18:29
◼
►
But like, is there anybody inside Apple?
01:18:31
◼
►
I don't know.
01:18:32
◼
►
I've met people who work on the input devices team.
01:18:35
◼
►
They care about this stuff.
01:18:36
◼
►
but I wonder if there is really a really will at Apple
01:18:40
◼
►
to do a new hardware design for a mouse.
01:18:43
◼
►
Like I think the trackpad is favored by people at Apple.
01:18:47
◼
►
I think that they feel they need to offer a mouse,
01:18:50
◼
►
but are they really gonna do it?
01:18:51
◼
►
Like if I had to pick most likely,
01:18:54
◼
►
I think status quo is most likely.
01:18:56
◼
►
I would love to see them redo it, I guess.
01:18:59
◼
►
I don't care, I don't use a mouse.
01:19:01
◼
►
I literally don't care about this product,
01:19:03
◼
►
but I know that it is the butt of many jokes
01:19:07
◼
►
because of where you have to charge it.
01:19:09
◼
►
And it's a lightning port
01:19:10
◼
►
and are they eventually gonna move off the lightning port?
01:19:13
◼
►
But I don't know if I had to choose
01:19:16
◼
►
and especially if I had to put money on it,
01:19:17
◼
►
I would go with inertia.
01:19:19
◼
►
I would go with B, just nothing will change
01:19:22
◼
►
and it will be sold forever.
01:19:25
◼
►
What about you?
01:19:26
◼
►
- So I think a new industrial redesign is the least likely.
01:19:30
◼
►
And then I'm trying to work out,
01:19:32
◼
►
Do I think leave it as is or just discontinue it?
01:19:35
◼
►
Now at some point- - I think they gotta offer
01:19:36
◼
►
a mouse though.
01:19:37
◼
►
I think they gotta offer people a mouse who want a mouse
01:19:39
◼
►
'cause people use mice.
01:19:40
◼
►
I think they do- - But you could just buy a mouse.
01:19:42
◼
►
- But they bundle it with their computers.
01:19:45
◼
►
See, that's the trick.
01:19:46
◼
►
If they didn't include a mouse or a trackpad or keyboard
01:19:49
◼
►
with their computers, I think they could just kill it.
01:19:52
◼
►
But they do.
01:19:53
◼
►
They do include it.
01:19:54
◼
►
- Yeah, but they could just say, we give you a trackpad.
01:19:57
◼
►
- They could. - That's what we give you.
01:20:00
◼
►
- I mean, they could.
01:20:00
◼
►
I think that they feel like they have to offer the mouse
01:20:04
◼
►
as an option, but you know, yeah, they could.
01:20:06
◼
►
They could be like, no, mice are old school.
01:20:09
◼
►
We are all about the trackpad now.
01:20:11
◼
►
- Because they really are all about the trackpad, right?
01:20:13
◼
►
Like they really are.
01:20:14
◼
►
And I will just say, if you have a Mac
01:20:17
◼
►
and have never used a trackpad, do yourself a favor.
01:20:21
◼
►
Especially if you're using the Magic Mouse.
01:20:24
◼
►
Now, look, I'm not gonna,
01:20:26
◼
►
I don't care about the charging, right?
01:20:28
◼
►
And I'm sure that the Magic Mouse is good because it has some of the gesture support
01:20:34
◼
►
But that Magic Mouse is an absolute travesty of ergonomics.
01:20:38
◼
►
It is terrible.
01:20:41
◼
►
I don't understand how people use it in the long term because it is just not a comfortable
01:20:47
◼
►
thing to hold in your hand.
01:20:48
◼
►
You want something that can be more molded.
01:20:52
◼
►
My pick of it is the previously mentioned Logitech MX Master 3.
01:20:55
◼
►
That's my favorite mouse.
01:20:56
◼
►
I have a bunch of them.
01:20:58
◼
►
using it for years. But yeah, I think maybe if I had to put money on it like you, I would
01:21:05
◼
►
say they're just going to leave it. But I would also say it's very close to me. My gut
01:21:10
◼
►
says that they would just get rid of it, but I do think you can't bet against inertia sometimes.
01:21:17
◼
►
We're a bit, we're up in the sky today. We're in the conceptual lands. We have another question
01:21:22
◼
►
is from Tony. Tony wants, "What is the next mistake on the level of killing the Mac Pro
01:21:29
◼
►
that you could see Apple making with the Apple Silicon processor transition?" Now I'll give
01:21:33
◼
►
a bit more context in case this didn't make complete sense. So if you remember, towards
01:21:37
◼
►
the end of the Intel era, they just, I think, it was like the five year anniversary of this,
01:21:43
◼
►
we'll just talk about it and connect it, this is when Apple had kind of made their decision
01:21:50
◼
►
they were going to be getting rid of the Mac Pro, replacing it with the iMac Pro, right?
01:21:54
◼
►
Then realized people were very unhappy in general at the moment.
01:21:59
◼
►
And then so at the same time said, "Hey, we're making this iMac Pro," which was very clearly
01:22:02
◼
►
the replacement, "but also we're going to make a new Mac Pro."
01:22:06
◼
►
And this was clearly a decision that they had made that set a course of action that
01:22:12
◼
►
when they reverted that transition, so that course of action, we got to where we are now.
01:22:18
◼
►
So it's like a pretty pivotal point.
01:22:20
◼
►
So can you imagine, do you have any kind of thought
01:22:24
◼
►
on what a huge mistake or a mistake that they could make
01:22:29
◼
►
during the Apple Silicon era that could cause
01:22:32
◼
►
this kind of going off the rails?
01:22:34
◼
►
- Yeah, I mean, it's hard to imagine something
01:22:39
◼
►
as far off the rails as what they were, right?
01:22:42
◼
►
- Especially considering they'd already done it, right?
01:22:44
◼
►
Like it's gonna be in recent memory.
01:22:47
◼
►
'cause I could make a ridiculous thing that they won't do,
01:22:50
◼
►
but if they did it, it would be on this level, right?
01:22:52
◼
►
And so that would be something like,
01:22:54
◼
►
they decide that their new laptops are going to have
01:22:57
◼
►
a second screen where the keyboard was,
01:23:01
◼
►
and it's gonna be a touchscreen,
01:23:03
◼
►
and it will be a keyboard, but it can be other stuff too,
01:23:06
◼
►
and it's gonna be like this great foldable design,
01:23:09
◼
►
and there are no physical keys on it.
01:23:11
◼
►
And that would be on the level of what they did,
01:23:15
◼
►
not with the killing of the Mac Pro,
01:23:16
◼
►
but with the butterfly keyboard, right?
01:23:18
◼
►
But I don't think you're gonna do that.
01:23:19
◼
►
- I could actually argue as well
01:23:21
◼
►
that the MacBook was as bad
01:23:23
◼
►
because it set this chain of events for the laptop line,
01:23:27
◼
►
which people rallied against.
01:23:28
◼
►
- Yeah, although I like the MacBook
01:23:30
◼
►
and the keyboard was understandable on the MacBook.
01:23:34
◼
►
But the problem was that then Apple was like,
01:23:36
◼
►
"Great, we'll put it everywhere."
01:23:37
◼
►
Which by the way, that's a little bit of an echo
01:23:39
◼
►
of the center stage camera on the studio display, right?
01:23:42
◼
►
Where Apple takes a part designed
01:23:45
◼
►
for a particular purpose and fall so in love
01:23:48
◼
►
with their clever engineering that they put it everywhere,
01:23:50
◼
►
including maybe places it shouldn't have gone,
01:23:52
◼
►
very similar, little harmony there.
01:23:54
◼
►
But I'm not gonna say that the camera on the studio display
01:23:57
◼
►
is the answer to this question either,
01:23:58
◼
►
'cause it has nothing to do with the processor transition.
01:24:00
◼
►
Here's my answer.
01:24:01
◼
►
Never, ever, ever making an iMac bigger
01:24:04
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than this 24-inch iMac.
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Missing that market, I think would be a huge mistake.
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I think it would be a mistake on the same level
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as the Mac Pro, which is here is a user base
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that wants this product,
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that has spent a decade liking this product.
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And no, we will not make an iMac at 27 inches or greater.
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We just won't.
01:24:24
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Get the 24 or too bad,
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buy an external display and another computer
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and do that instead.
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And I think that would be a mistake.
01:24:33
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I think they would be turning their back
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on a big part of their last decade of Mac sales.
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I believe they're not gonna do that
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and they're just biding their time.
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But I would say that that would be
01:24:47
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something happening to one of their products
01:24:51
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in defiance of user desires
01:24:54
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that would be a big mistake for them.
01:24:57
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- And I don't, I agree, that's a really great one.
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It's better than anything I was gonna come up with.
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The thing that I was wondering with this question is like,
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what if a mistake that they make is what is the new Mac Pro?
01:25:11
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Like what if they just completely whiff on it again?
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I don't know.
01:25:15
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- Yeah, yeah, I mean, no, that's a good one,
01:25:17
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is what if they make a new Mac Pro,
01:25:20
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again, they say that now they're listening,
01:25:22
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they've got their people in-house,
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they're listening to pro customers.
01:25:25
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It's hard to look at the Mac Studio and not think,
01:25:27
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well, they must have an exact idea of who the Mac Pro is for
01:25:30
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because the Mac Studio fulfills so many of the needs.
01:25:33
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So it's like, what is that and how do they execute on it?
01:25:35
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And you're right in terms of the processor transition,
01:25:39
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like what is their vision for like what,
01:25:41
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not only what a Mac Pro is,
01:25:43
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but like what they can do with a Mac Pro
01:25:45
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given their processor architecture.
01:25:48
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And it's possible that the compromises
01:25:51
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that they may have to make
01:25:52
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because of their processor architecture
01:25:54
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will be looked at by the potential buyers of the Mac Pro.
01:25:56
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And they'll be like, "Yeah, no, like, no,
01:26:01
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I get why you did it this way.
01:26:03
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This is not giving us what they want, what we want.
01:26:06
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Sorry, I'm being them in this scenario.
01:26:08
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This is not giving us what we want.
01:26:09
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We need this.
01:26:10
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I know that why you can't do it because of Apple Silicon,
01:26:12
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but we need it and you didn't give it to us.
01:26:15
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And they end up sort of saying,
01:26:16
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we got to stick with Intel for the time being,
01:26:18
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'cause you didn't do it.
01:26:20
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Like I would like to think that they won't do that,
01:26:23
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but the truth is there are gonna be some compromises
01:26:26
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in the Mac Pro where I think people are gonna say,
01:26:28
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oh, why did they do it this way?
01:26:30
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And the answer is gonna be, well, Apple Silicon,
01:26:32
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this is how they built their whole architecture.
01:26:35
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And they might try to get there eventually,
01:26:37
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but like, are they gonna undercut the whole direction
01:26:42
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of Apple Silicon for one computer
01:26:45
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that's used by a tiny fraction of their audience?
01:26:48
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And so that is, you know,
01:26:50
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and that's actually why I mentioned the iMac
01:26:52
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is 'cause I think that there's just a much larger iMac,
01:26:54
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a larger audience for a larger iMac
01:26:56
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and it will offend more users,
01:26:59
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more Mac customers than the Mac Pro.
01:27:04
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But, you know, they could botch the Mac Pro.
01:27:07
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I wouldn't even say botch.
01:27:08
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I think the Mac Pro being unpleasantly received
01:27:13
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by that audience, if it happens,
01:27:16
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it will be a function of the limitations
01:27:20
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and the philosophy of the Apple Silicon processors
01:27:24
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themselves, right?
01:27:26
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That it will emerge from the choices Apple has made
01:27:28
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on the iPhone and the iPad, and now on the Mac,
01:27:31
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building this processor system
01:27:33
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with all this stuff that's integrated.
01:27:35
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And you look at the Mac Pro and you're like,
01:27:36
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well, you gotta unravel a bunch of that, right?
01:27:39
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Like you gotta, your advantages elsewhere
01:27:42
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like are disadvantages now because you've got,
01:27:44
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we've got to use your GPUs and you know,
01:27:46
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what is the memory story and all of that.
01:27:49
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I think that's where they risk angering
01:27:52
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the Mac Pro audience, but my money's on the 27 inch.
01:27:55
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- Darren wants to know, Jason,
01:27:57
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if you were making the 20 max list today,
01:28:02
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I don't know, let's say you're doing 22 max for 2022, right?
01:28:05
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- You've never done 20 Macs, right?
01:28:08
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Let's just imagine you'd never done that list
01:28:10
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you're doing it today.
01:28:12
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Would any of the Apple Silicon Macs make the list?
01:28:15
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- I would have to, so, you know,
01:28:18
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the whole purpose of 20 Macs for 2020
01:28:19
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was sort of tell stories about different eras in the Mac.
01:28:22
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So I would have to pick an Apple Silicon Mac
01:28:24
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so I could tell the story of Apple Silicon,
01:28:26
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which we've all just lived through.
01:28:27
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But, you know, keeping an eye toward history,
01:28:30
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that would be the thing that I would do.
01:28:31
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Which one I would pick?
01:28:33
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I don't know.
01:28:35
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I don't know.
01:28:36
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I would probably pick the MacBook Pro
01:28:42
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because it would allow me to tell the whole story
01:28:47
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about like the butterfly keyboard and the ports complaints.
01:28:52
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It would let me talk about Apple Silicon,
01:28:55
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but also talk about it in the sense of not just the M1,
01:28:59
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but the M1 Pro and the M1 Max.
01:29:02
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And the questions about whether Apple
01:29:03
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was gonna be able to execute with its processors
01:29:06
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at a high enough level
01:29:07
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that it would please professional customers.
01:29:10
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So that's probably what I would choose
01:29:12
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is one of those MacBook Pros,
01:29:15
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because there's a lot of stories to tell
01:29:17
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►
about what happened with laptops in the late 2010s,
01:29:21
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as well as the Apple Silicon transition.
01:29:23
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That would be a pretty meaty topic.
01:29:25
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So I think that would be the one
01:29:26
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that would maybe best encompass it.
01:29:28
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And it's got the notch,
01:29:31
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It's got the mini LED backlight.
01:29:34
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Like there's some interesting things
01:29:35
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►
that are new technologically.
01:29:36
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It doesn't have the touch bar,
01:29:38
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so it lets me tell the touch bar story.
01:29:40
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That would be like a three-parter about that.
01:29:42
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There's so much embedded in that one computer
01:29:45
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that would be worth telling.
01:29:49
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So yeah, I would probably choose that one.
01:29:52
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- Not my list, but that's what I would have gone with too.
01:29:55
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Like if I was choosing, it would be out of the iMac
01:29:58
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because of the way it looks.
01:30:00
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and the MacBook Pro, because I feel like the first ones,
01:30:04
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they're not as interesting,
01:30:06
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►
except for the fact that they are historic,
01:30:08
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but they're not as interesting.
01:30:10
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But I think if it was my list,
01:30:12
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I would settle where you had to.
01:30:14
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The MacBook Pro is the most advanced, right?
01:30:18
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And even going back to your review, right?
01:30:22
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A Mac Pro in my backpack,
01:30:24
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like that alone makes it exciting enough to talk about,
01:30:29
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►
I think that there's a lot to say there and I wouldn't be surprised if you were doing
01:30:36
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Atlas today you would pick that.
01:30:38
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It just feels like a good one to pick.
01:30:40
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I think that would be it.
01:30:42
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►
And Jonah asks, "Why aren't you talking about Severance?"
01:30:45
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►
Well, Severance on Apple TV+ is a TV show that I started watching late and didn't finish
01:30:51
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►
until last night.
01:30:53
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►
So that's why we haven't been talking about Severance.
01:30:56
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►
and I have watched it in the last week.
01:31:00
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But we are going to talk about severance on Upgrade Plus.
01:31:03
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►
This is what they call vertical integration.
01:31:05
◼
►
Go to getupgradeplus.com and if you sign up, not only will you get longer ad-free versions
01:31:11
◼
►
of every single episode of Upgrade, you will also get to hear us talk about severance.
01:31:15
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►
We're going to talk about that in today's Upgrade Plus segment.
01:31:19
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►
Thank you to everybody that has signed up.
01:31:20
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►
If you haven't, you really should.
01:31:22
◼
►
There's a lot of great stuff on Upgrade Plus and you also get access to our Discord and
01:31:26
◼
►
tons of other members only stuff including I would give a little plug
01:31:30
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►
here for Backstage. This is a show that me and Steven do every single month. It's
01:31:34
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►
in the relay FM crossover feed. Previously backstage was like a "hey do
01:31:38
◼
►
you want to start a podcast of your own? We'll tell you how to do it." Backstage
01:31:42
◼
►
now is very much like what is going on at relay FM? What are we thinking about?
01:31:46
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►
What are we talking about? What are me and Steven trying to do with our
01:31:50
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►
podcasting company? And so if that kind of stuff interests you I recommend
01:31:55
◼
►
checking out Backstage which you get for being a Relay FM member no matter what you support
01:31:59
◼
►
and if you support Upgrade we have Upgrade Plus you get access to it. Getupgradeplus.com.
01:32:05
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►
Thanks to Capital One and Electric and Trade for their support of this week's episode.
01:32:10
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►
Of course thank you for listening. If you want to find Jason online you can go to SixColors.com.
01:32:16
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He is @JSnell on Twitter, JSNEELL. Apple results are coming up. Is it like two weeks?
01:32:23
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►
weeks. Two weeks? Can't wait. You know I love it. Can't wait. I know it's your favorite thing.
01:32:28
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►
Favorite thing! Thursday the 28th is the Apple results so May 2nd get ready for some chart talk
01:32:36
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►
right here. Chart time! Chart time with Jason and Myke. Everybody's favorite show. Myke's favorite
01:32:42
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►
show. It is. I am @imike. I am Y-K-E and we'll be back next time. Until then, say goodbye Jason
01:32:48
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Goodbye, Jason Snow.
01:32:49
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Goodbye, Jason Snow.