Upgrade

00:00:00 ◼   ► [Music]

00:00:08 ◼   ► From Relay FM, this is Upgrade, episode 423.

00:00:13 ◼   ► Today's show is brought to you by Squarespace, Sourcegraph, Bombus, and Capital One.

00:00:17 ◼   ► My name is Myke Hurley, and I am joined by Jason Snow.

00:00:20 ◼   ► Hi, Jason Snow.

00:00:21 ◼   ► - Hi, Myke Hurley. How are you?

00:00:22 ◼   ► - I am fine and dandy, my friend, because it's iPhone Day.

00:00:26 ◼   ► - It is. It's iPhone Day. It's Apple Watch Day.

00:00:28 ◼   ► - It's Apple Watch Day. - And Apple Watch Day.

00:00:29 ◼   ► - And it's Ultra Day.

00:00:31 ◼   ► - This is Ultra Upgrade. - Ultra Day.

00:00:33 ◼   ► - Welcome to Ultra Upgrade. - It will always be known

00:00:34 ◼   ► from now on as Ultra Wednesday.

00:00:37 ◼   ► - Yeah, so.

00:00:39 ◼   ► - So.

00:00:41 ◼   ► - I have a #snowtalk question for you.

00:00:43 ◼   ► - Okay, sure.

00:00:44 ◼   ► - Comes from me.

00:00:45 ◼   ► - Oh, no.

00:00:46 ◼   ► - I wanna know, Jason, where are you?

00:00:49 ◼   ► - I think we have referred to this in the past

00:00:51 ◼   ► as undisclosed location C.

00:00:55 ◼   ► All I can say is this, I am somewhere deep,

00:00:59 ◼   ► deep within the bowels, the ring.

00:01:03 ◼   ► I am, I may be near Johnny Srouji's chip lab for all I know,

00:01:08 ◼   ► but no, I'm actually in the ring at Apple Park.

00:01:10 ◼   ► - You're in the ring at Apple Park?

00:01:11 ◼   ► - I am in the ring at Apple Park.

00:01:13 ◼   ► I'm not across the street on Tontow Avenue.

00:01:16 ◼   ► I am in the ring in an undisclosed location.

00:01:18 ◼   ► Yeah.

00:01:19 ◼   ► - That's not what I was expecting.

00:01:21 ◼   ► - Yeah, nobody told me not to say that that's where I am.

00:01:23 ◼   ► - I will say that answers a question that I had

00:01:27 ◼   ► because so I knew we were starting around this time

00:01:29 ◼   ► and I was like, where's Jason?

00:01:30 ◼   ► So I open Find My and I was looking and I'm like,

00:01:33 ◼   ► he's nowhere near where he needs to be.

00:01:35 ◼   ► And then you appeared on this call that we've got going on.

00:01:38 ◼   ► So, hey, thank you very much to Apple for hosting Jason.

00:01:42 ◼   ► So we can have this conversation as soon as we can today.

00:01:45 ◼   ► I would like to just start with a little bit of follow out

00:01:50 ◼   ► and I want to talk for a moment about our St. Jude campaign

00:01:54 ◼   ► because it's been going incredibly well so far

00:01:56 ◼   ► and I wanted to spend a little moment

00:01:58 ◼   ► talking about that, Jason.

00:02:00 ◼   ► Okay, we've raised for St. Jude so far this year

00:02:03 ◼   ► over $117,000 so far,

00:02:07 ◼   ► which I'm just blown away by the generosity so far

00:02:11 ◼   ► of the Relay FM community and various podcasts

00:02:14 ◼   ► and websites and all that kind of stuff.

00:02:17 ◼   ► Similarly, we've had, we've got currently, Jason,

00:02:19 ◼   ► over 100 people who have signed up to fundraise as one of the sub-campaign fundraisers so far

00:02:25 ◼   ► this year.

00:02:26 ◼   ► So it's really going incredibly.

00:02:27 ◼   ► I would love our listeners to go to Relay, go to stjude.org/relay and give to St. Jude.

00:02:35 ◼   ► Because look, I will borrow a line from my friend Casey Liss who talks about this on

00:02:40 ◼   ► ATP.

00:02:41 ◼   ► We're obviously about to talk about a bunch of products.

00:02:43 ◼   ► That's what we're going to talk about today and we're going to talk about things we want

00:02:46 ◼   ► to spend our money on.

00:02:47 ◼   ► This is a fantastic place to give some money to.

00:02:49 ◼   ► For the fourth consecutive year, the Relay FM community is rallying together to support

00:02:53 ◼   ► the life-saving mission of St. Jude Children's Research Hospital, which is finding cures

00:02:58 ◼   ► and saving children.

00:02:59 ◼   ► Since opening its doors in 1962, St. Jude Children's Research Hospital has grown in

00:03:04 ◼   ► size and capability for one special reason.

00:03:07 ◼   ► They believe that children all over the world deserve the same chance at survival.

00:03:11 ◼   ► Treatments developed at St. Jude Children's Research Hospital have helped increase the

00:03:16 ◼   ► overall childhood cancer survival rate from 20% to more than 80%.

00:03:21 ◼   ► While tremendous strides have been made, 1 in 5 children diagnosed in the US will not

00:03:26 ◼   ► survive and globally those numbers are reversed with 4 in 5 children in some developing countries

00:03:31 ◼   ► not surviving.

00:03:32 ◼   ► With limited access to high quality affordable medicines and the financial burden of research

00:03:36 ◼   ► and care, these are hallmarks of the childhood cancer challenge that many developing countries

00:03:41 ◼   ► face and also just this is just a horrible thing that no family should ever have to go

00:03:46 ◼   ► through is their child facing death and this is why we come together to raise money for

00:03:53 ◼   ► St Jude because during childhood cancer awareness month it is an opportunity for us to fight

00:03:58 ◼   ► childhood cancer because together we can make a big impact.

00:04:02 ◼   ► I want everybody to go to stjude.org/relay you can donate there and we have some wonderful

00:04:08 ◼   ► gifts if you do. If you give $60 or more you'll get a digital bundle which includes a wallpaper

00:04:13 ◼   ► and a Mac OS screensaver pack which I cannot wait to tell you more about. It was put together

00:04:17 ◼   ► by a wonderful friend James Thompson. James did just an absurdly incredible weird and

00:04:22 ◼   ► wonderful job and I can't wait for you all to see it. If you make a gift of $100 or more

00:04:27 ◼   ► you get these and some stickers. If you sign up to fundraise so you'll be able to go out

00:04:32 ◼   ► to your friends, your family, your colleagues, people you know, your communities online and

00:04:37 ◼   ► get them to give to St Jude. If you raise $1 or more after signing up to be a fundraiser,

00:04:43 ◼   ► you will get an exclusive St Jude limited edition of the Relay of Home Challenge coin.

00:04:47 ◼   ► At $250 or more, you get a really weird and wonderful desk mat of mine and Steven's cartoon

00:04:51 ◼   ► heads. It's bananas. Please go to stjude.org/relay to donate and find out more about fundraising.

00:04:58 ◼   ► And don't forget to mark your calendars for September 16th for the 4th annual Podcast

00:05:01 ◼   ► athon. That's from 12 to 8pm US Eastern Time. I'll tell you a little bit more about that

00:05:05 ◼   ► on next week's episode.

00:05:07 ◼   ► Once again, please, stgeo.org/relay

00:05:09 ◼   ► to learn more and donate

00:05:11 ◼   ► and let's cure childhood cancer together.

00:05:13 ◼   ► Should we look at the draft results, Jason Snow?

00:05:17 ◼   ► - I mean, if we have to, we have to.

00:05:19 ◼   ► - You're not keen? - It was a momentous,

00:05:22 ◼   ► look, Myke. - Yes, Jason?

00:05:24 ◼   ► - It turns out that I could've,

00:05:25 ◼   ► I would've had to get every question right.

00:05:32 ◼   ► I would've had to have a perfect score.

00:05:34 ◼   ► And nobody, nobody gets a perfect score.

00:05:37 ◼   ► - Nobody gets a perfect score.

00:05:39 ◼   ► - Except for you, 'cause you got a perfect score today.

00:05:41 ◼   ► - One time, you're a big boy over here.

00:05:44 ◼   ► - Oh yeah. - You eye check, Jason.

00:05:45 ◼   ► - 10. - Only time

00:05:46 ◼   ► this ever happened.

00:05:48 ◼   ► - 10 for 10. - We've gotten close before,

00:05:50 ◼   ► we both got to nine once.

00:05:51 ◼   ► - The only thing you missed is the over under.

00:05:53 ◼   ► - I know. (laughing)

00:05:55 ◼   ► There was a moment where like-- - But it didn't matter.

00:05:57 ◼   ► - It started to get towards the time and I was like,

00:06:00 ◼   ► I was at that point very convinced I was gonna get the 10

00:06:03 ◼   ► because of the "I only have one left" and I was like, "If something happens and I end up

00:06:08 ◼   ► getting screwed on this tiebreaker..." Yeah, oh that would have been the saddest thing ever.

00:06:12 ◼   ► No, so what I missed, because really we might as well just list the

00:06:15 ◼   ► misses because that's all there is, I thought the prices would go up. Not Apple.

00:06:21 ◼   ► Tim Cook's holding them down. No, isn't that a surprise? He's holding them down. And they made a note

00:06:26 ◼   ► for each one to say the prices were staying the same. Starts the same.

00:06:31 ◼   ► Because I think there have just been a lot of people believing that that was

00:06:34 ◼   ► going to be the case and I think that they got to flex.

00:06:38 ◼   ► Really?

00:06:39 ◼   ► They did. And also make that note that it's like, well, this is the same price

00:06:42 ◼   ► because the Mini was cheaper, right? They're like, no, no, this is the same price that the

00:06:47 ◼   ► the 13 price was for the 14. So I got that one wrong. I got new Apple Watch

00:06:53 ◼   ► model is called Pro wrong, but didn't we all get that one wrong? We'll talk about

00:06:56 ◼   ► that and we didn't we'd although I may be in it now we did not pay a visit to

00:07:01 ◼   ► Apple's chip lab and so I got seven and you got ten.

00:07:08 ◼   ► It was one that I thought I wasn't gonna get when in the Apple Watch segment they

00:07:12 ◼   ► closed it out right and I was like oh I'm not gonna get that fitness plus.

00:07:16 ◼   ► No new watch faces.

00:07:17 ◼   ► Well there was the new watch face there was the oh because that came in the

00:07:21 ◼   ► ultra I was always expecting that would be the ultra though I that was where I

00:07:25 ◼   ► I thought they would do it.

00:07:26 ◼   ► - You got it.

00:07:27 ◼   ► - 'Cause it needed the new sensors.

00:07:28 ◼   ► You know, like maybe there would be a body temperature one,

00:07:31 ◼   ► but actually we'll talk about it when we get to it.

00:07:33 ◼   ► The body temperature thing just seems very specific.

00:07:36 ◼   ► They're using it not really for anything.

00:07:38 ◼   ► - And new, and new Fitness+ features.

00:07:41 ◼   ► - Yeah.

00:07:42 ◼   ► - Just ended up being, oh and it'll work on your iPhone,

00:07:44 ◼   ► which is great 'cause my daughter called me the other week

00:07:46 ◼   ► and said, "I wanna use Fitness+, how do I do it?"

00:07:49 ◼   ► And I said, "You don't have an Apple Watch so you can't."

00:07:51 ◼   ► - That's interesting, right?

00:07:53 ◼   ► - I texted her and I was like,

00:07:54 ◼   ► you're going to be able to do that.

00:07:55 ◼   ► So that'll be good.

00:07:56 ◼   ► What do you think the situation with that is?

00:07:58 ◼   ► Do you think that they're just wanting to expand it?

00:08:01 ◼   ► So I guess this is going to be kind of like, you know,

00:08:04 ◼   ► every device integrates with the Apple watch, even the Apple TV, right?

00:08:09 ◼   ► So I guess that they're just going to say like, ah, don't worry about it.

00:08:13 ◼   ► Yeah, I think that's, I think that's it. That they decided,

00:08:17 ◼   ► now that they've launched it, that, um,

00:08:20 ◼   ► maybe getting Fitness+ in front of more people is more important than tying it to the Apple

00:08:25 ◼   ► Watch.

00:08:26 ◼   ► I'm really intrigued to see how it translates because there are times, like in some of the

00:08:30 ◼   ► Fitness+ classes that I've done, they reference the heart rate and they reference like, I

00:08:37 ◼   ► mean, I guess the clothes in the rings just pops up, but they reference things which they

00:08:40 ◼   ► show on the screen, like the burn rate and like where you are compared to other people

00:08:45 ◼   ► and none of that's going to be, or the burn, but none of that's going to translate.

00:08:50 ◼   ► But it's all non-interactive, right? So, I mean, yeah, they might, they may make reference

00:08:53 ◼   ► to it or they may just take that out of the scripts going forward.

00:08:56 ◼   ► Oh, hey, maybe a thing pops up and says, "You should buy an Apple Watch."

00:08:59 ◼   ► Buy an Apple Watch, yeah.

00:09:00 ◼   ► "You know what would be great for you right now? Buy an Apple Watch."

00:09:03 ◼   ► Yeah. Sure.

00:09:04 ◼   ► That would be really fun.

00:09:05 ◼   ► Anyway, congratulations. You were the, uh, you were the champion. I don't have to move

00:09:09 ◼   ► my banner and neither do you. Our penance remain intact.

00:09:13 ◼   ► I would have to check, but I think this might be the first time I've won two on the bounce.

00:09:18 ◼   ► I don't think I've ever done that before.

00:09:20 ◼   ► - Nope.

00:09:21 ◼   ► - Nope, I haven't. - Well done.

00:09:22 ◼   ► - So I'm feeling-- - You're on a roll.

00:09:23 ◼   ► - Not gonna lie, Jason.

00:09:26 ◼   ► Feels pretty good.

00:09:27 ◼   ► - Good, good, good.

00:09:28 ◼   ► - You know how it feels.

00:09:30 ◼   ► - I know how it feels.

00:09:31 ◼   ► - You know how it feels to win. - I've been there.

00:09:32 ◼   ► I've been there before. - Time and time again.

00:09:33 ◼   ► But now I know how it feels. - You win some, you lose some.

00:09:35 ◼   ► But it feels good to win.

00:09:37 ◼   ► Yeah, it does.

00:09:38 ◼   ► - All right, let's thank our first sponsor

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00:11:34 ◼   ► I want to start with what I think may have been the most surprising product

00:11:43 ◼   ► or like the product that I feel like maybe we didn't understand in the exact way going into it.

00:11:50 ◼   ► Apple Watch Ultra.

00:11:52 ◼   ► I feel like that it begins the conversations around this product when we first heard about it

00:11:58 ◼   ► from Mark Gurman began with this is an extreme sports watch, right?

00:12:03 ◼   ► Yes, then we talked ourselves out of it then everybody did right I think including Mark Gorman then started talking about though

00:12:10 ◼   ► This is a pro watch. No. No, this is a

00:12:13 ◼   ► sports watch and Apple

00:12:16 ◼   ► Multiple times caught it a sports watch the best sports watch like that's what they're going for here, right?

00:12:22 ◼   ► Yeah, I'm curious about the dynamic that made the initial report successful

00:12:28 ◼   ► Like he got it, right and that then everything after that was hedging and I wonder partly

00:12:33 ◼   ► I wonder if it might have actually been a reaction to that report that everybody sort of like played it down because they didn't want

00:12:39 ◼   ► People to get it completely right that it might have actually been like now, you know

00:12:44 ◼   ► It's more complicated than that

00:12:46 ◼   ► But the truth is that his report was right it and all of us sort of like talks ourselves out of it and started saying

00:12:52 ◼   ► Oh, well, you know, but probably not it'll probably just be aspirational and they'll have those features

00:12:57 ◼   ► But they won't really talk about it

00:12:58 ◼   ► And that was the thing that struck me,

00:13:00 ◼   ► just like it struck you,

00:13:01 ◼   ► that the Apple Watch Ultra is unrepentantly, specifically,

00:13:06 ◼   ► and I think learning the lesson of the original Apple Watch,

00:13:11 ◼   ► focusing on the thing that it needs to be,

00:13:14 ◼   ► which is a sports watch.

00:13:16 ◼   ► And so it is, what is it, notifications and health?

00:13:21 ◼   ► Like, those are the things that they figured out

00:13:25 ◼   ► that the Apple Watch is good for.

00:13:26 ◼   ► Well, you know, clearly one of the Apple Watch stories

00:13:28 ◼   ► has always been about health and about sports

00:13:31 ◼   ► and about activity and so why don't,

00:13:34 ◼   ► and there's a sports watch category,

00:13:36 ◼   ► so why does the Apple Watch only sort of like

00:13:38 ◼   ► barely touch on the sports watch?

00:13:42 ◼   ► So here it is, it is unabashedly a sports watch.

00:13:45 ◼   ► And I love that the whole presentation was focused on

00:13:48 ◼   ► Apple talking to the experts in the field

00:13:54 ◼   ► about what they wanted out of it, right?

00:13:56 ◼   ► So they get the guy on the boat doing his presentation

00:14:01 ◼   ► about his dive computer app that's gonna be

00:14:04 ◼   ► on the Apple Watch.

00:14:05 ◼   ► And you've got the ultra marathoner,

00:14:07 ◼   ► and one after the other saying,

00:14:11 ◼   ► the message really is we talk to the experts

00:14:14 ◼   ► and these are the features they want.

00:14:17 ◼   ► And it's all in on sports.

00:14:20 ◼   ► It's huge and it's funny 'cause it made sense at the time,

00:14:24 ◼   ► but then we all just sort of like thought,

00:14:26 ◼   ► "Nah, they're not gonna do that."

00:14:27 ◼   ► And they, we'll come back to this,

00:14:29 ◼   ► 'cause there was a lot of that in this.

00:14:31 ◼   ► I think a lot of the assumptions about this event

00:14:35 ◼   ► were people underestimating Apple.

00:14:38 ◼   ► - Hmm, all right, I mean, I'm excited to pick that apart

00:14:41 ◼   ► as we go through, 'cause--

00:14:42 ◼   ► - Big company, you know,

00:14:44 ◼   ► one of the most successful companies in the world,

00:14:46 ◼   ► and yet, somehow, I think, sometimes,

00:14:49 ◼   ► we underestimate them, or we kind of blunt their

00:14:50 ◼   ► we underestimate them or we kind of blunt their ambition

00:14:55 ◼   ► and say, "Nah, they're not gonna do that."

00:14:58 ◼   ► And sometimes they take big shots.

00:15:02 ◼   ► - I think the thing that I've taken away from this

00:15:04 ◼   ► is this really actually could have been called

00:15:05 ◼   ► Apple Watch Extreme, because yes, it's the sports watch,

00:15:09 ◼   ► but they really are,

00:15:10 ◼   ► they're really pushing on the hard end of sports,

00:15:15 ◼   ► because one of the things that I was intrigued about

00:15:19 ◼   ► is going into this, like if it's gonna be a pro featured watch or a sports featured watch or whatever,

00:15:25 ◼   ► how do they stack it up against the others?

00:15:27 ◼   ► Where the whole promo for the Series A is focused around a guy running outside.

00:15:31 ◼   ► So it's clearly like Apple Watch Ultra is not like now the only one that's going to be positioned as sports, right?

00:15:38 ◼   ► Or fitness.

00:15:39 ◼   ► Where this one, like all of the promo videos is like,

00:15:42 ◼   ► "No, no, do you climb mountains? Do you run in deserts? Do you like dive under, are you a scuba diver?"

00:15:48 ◼   ► But also, what I like about the way they do things,

00:15:52 ◼   ► I find some of those watches to be really ugly,

00:15:57 ◼   ► because they're built to be utilitarian.

00:15:59 ◼   ► I've seen images of this thing,

00:16:01 ◼   ► I've seen hands-on photos of it afterwards,

00:16:05 ◼   ► it looks really cool.

00:16:06 ◼   ► Did you get to see one?

00:16:07 ◼   ► - It does, yeah, absolutely.

00:16:08 ◼   ► It's chunky.

00:16:10 ◼   ► - It looks chunky, yeah.

00:16:12 ◼   ► - It's chunky, but the face is flat,

00:16:16 ◼   ► And so in that it's very different from other Apple Watch.

00:16:19 ◼   ► It's still recognizably an Apple Watch

00:16:20 ◼   ► 'cause it's got the curved corners, but its face is flat.

00:16:24 ◼   ► And then, you know how like the digital crown

00:16:29 ◼   ► from the very beginning has meant to be kind of,

00:16:33 ◼   ► I mean, you can almost hear it in Jonny Ive's voice,

00:16:35 ◼   ► imparts a bit of elegance of using the language

00:16:40 ◼   ► of watchmaking in the Apple Watch, right?

00:16:43 ◼   ► And it is, it is a fine kind of elegant control.

00:16:47 ◼   ► You look at the one on the Apple Watch Ultra

00:16:50 ◼   ► and it's like a gear or something

00:16:53 ◼   ► or something out of a toolbox.

00:16:55 ◼   ► It is chunky and heavy and it's just,

00:16:59 ◼   ► it's the same word in a different language almost.

00:17:03 ◼   ► And then the fact that they,

00:17:05 ◼   ► and then the other button which is designed

00:17:07 ◼   ► to kind of disappear is more prominent.

00:17:10 ◼   ► And then there's the big orange button on the other,

00:17:12 ◼   ► the action button on the other side.

00:17:16 ◼   ► - Orange, it's all orange, right?

00:17:17 ◼   ► No matter what color you get, that's always orange.

00:17:19 ◼   ► - International orange, the Golden Gate Bridge color.

00:17:21 ◼   ► - I love that color.

00:17:23 ◼   ► All of the orange is definitely selling me on it.

00:17:26 ◼   ► I have no doubt that Steven's freaking out.

00:17:27 ◼   ► He loves orange too.

00:17:29 ◼   ► And they mentioned, and it makes sense,

00:17:32 ◼   ► like the crown and the buttons,

00:17:35 ◼   ► they're meant to be operated even if you have gloves on.

00:17:38 ◼   ► - Have gloves on, right?

00:17:39 ◼   ► - Right, which I think is smart.

00:17:40 ◼   ► - Because in a lot of these environments,

00:17:42 ◼   ► your hands are covered.

00:17:43 ◼   ► So yeah, that's really smart.

00:17:44 ◼   ► Also, I don't think having a dedicated button

00:17:49 ◼   ► for essentially user assignable or app assignable

00:17:53 ◼   ► on that action button is a smart bit of,

00:17:56 ◼   ► I think Apple learning about how people wanna use

00:18:00 ◼   ► the Apple Watch and thinking about this context,

00:18:02 ◼   ► but also more broadly, I was talking to James Thompson

00:18:05 ◼   ► a little while ago about a watch app

00:18:08 ◼   ► that I was thinking of, wondering why it doesn't exist.

00:18:11 ◼   ► And one of the challenges is those buttons

00:18:13 ◼   ► sort of have system functions for the most part.

00:18:16 ◼   ► They scroll, but like to push in the crown

00:18:19 ◼   ► or push in the button, it does system things.

00:18:21 ◼   ► And I don't think apps are allowed to take them, right?

00:18:25 ◼   ► - I mean, it would break, right?

00:18:26 ◼   ► You'd never be able to leave the app.

00:18:27 ◼   ► - You could never leave the app, right?

00:18:29 ◼   ► So action button, there it is.

00:18:31 ◼   ► It's like, well, this button,

00:18:32 ◼   ► and they showed it with that dive computer

00:18:33 ◼   ► that the action button does something in the app.

00:18:36 ◼   ► Like obviously the app is written

00:18:38 ◼   ► to support the action button for an action,

00:18:41 ◼   ► which is really cool,

00:18:42 ◼   ► 'cause that's a thing that Apple Watch apps

00:18:44 ◼   ► haven't really been able to do, legally at least, before.

00:18:47 ◼   ► So, yeah, I love that this is,

00:18:49 ◼   ► you know, it's a big chunky watch,

00:18:51 ◼   ► and it does what it's good at.

00:18:53 ◼   ► It's got a big battery,

00:18:55 ◼   ► and then they've got their low-power mode

00:18:57 ◼   ► that makes it an even longer-lived battery,

00:19:00 ◼   ► and it's all good.

00:19:01 ◼   ► - It's the David Smith mode, right?

00:19:04 ◼   ► But they didn't really give any information about that.

00:19:05 ◼   ► I don't know if you know anything more.

00:19:06 ◼   ► - No, and there's low-power mode,

00:19:08 ◼   ► and they didn't, they like,

00:19:10 ◼   ► - It wasn't that. - They specifically didn't

00:19:11 ◼   ► call it that, right?

00:19:12 ◼   ► So I think that maybe there's a variation on that

00:19:15 ◼   ► or something for the Apple Watch Ultra.

00:19:17 ◼   ► - I mean, I expect that it has low power mode

00:19:20 ◼   ► 'cause it's in watch hours nine.

00:19:21 ◼   ► I assume it has that.

00:19:22 ◼   ► It probably gets like seven months of battery life.

00:19:24 ◼   ► But they referenced like 60 hours of battery life

00:19:29 ◼   ► with enhancements.

00:19:31 ◼   ► I expect it is a kind of like adventure mode or something.

00:19:34 ◼   ► - Adventure mode, yeah.

00:19:35 ◼   ► - Where it's still more-- - Perhaps.

00:19:36 ◼   ► - More functionable.

00:19:38 ◼   ► I wanna, there's a couple of design--

00:19:40 ◼   ► - More functional. - Yeah, that's a word.

00:19:41 ◼   ► Don't worry about it.

00:19:42 ◼   ► - Yeah, okay.

00:19:43 ◼   ► - A couple of design things that I wanted

00:19:45 ◼   ► to get your take on.

00:19:46 ◼   ► So the screen is flat and the case comes up

00:19:49 ◼   ► and surrounds it.

00:19:50 ◼   ► What does that look like?

00:19:52 ◼   ► It seems interesting.

00:19:53 ◼   ► - I don't even know how to describe it.

00:19:57 ◼   ► It's just a flat face and then it's got

00:19:59 ◼   ► a titanium ring around it basically.

00:20:01 ◼   ► And there's a little bit of a chamfer on the side

00:20:03 ◼   ► and all that, but it's a really different look

00:20:06 ◼   ► from one direction, right?

00:20:07 ◼   ► Like the edges look very Apple Watch,

00:20:09 ◼   ► but the flatness is very different.

00:20:10 ◼   ► - 'Cause it's almost got like a camera bump look to me now,

00:20:14 ◼   ► where it's like you've got the part

00:20:16 ◼   ► and then it's like a shelf that sits on top of it, right?

00:20:19 ◼   ► You know, like over the time our camera bumps,

00:20:21 ◼   ► they get like little protrusions.

00:20:23 ◼   ► It kind of has that kind of look to it in a weird way.

00:20:26 ◼   ► - I mean, I'm sure they did a lot of sort of

00:20:28 ◼   ► ruggedness testing too, of like what are the shapes,

00:20:32 ◼   ► you know, what's gonna reduce the impact

00:20:34 ◼   ► so it doesn't break and, you know,

00:20:36 ◼   ► it doesn't smash on the side of it

00:20:38 ◼   ► or on the front of it,

00:20:39 ◼   ► just so that it can survive in these environments.

00:20:41 ◼   ► Rocks, ice. - I saw a friend of the show,

00:20:43 ◼   ► Quinn Nelson of Snazzy Labs tweeting,

00:20:46 ◼   ► 'cause Quinn's a big watch guy,

00:20:47 ◼   ► and he helped me with a term, crown guard.

00:20:52 ◼   ► So when something on a, when you have,

00:20:56 ◼   ► 'cause you've got the digital crown,

00:20:58 ◼   ► has that bump, right, and the bump kinda goes around it.

00:21:01 ◼   ► - Yeah. - It's called a crown guard

00:21:04 ◼   ► in watch terms, so we have the phrase now

00:21:07 ◼   ► for how to describe the bump that sits on the side now.

00:21:11 ◼   ► Crown guard. - Okay, crown guard.

00:21:14 ◼   ► - It has, all of them have cellular,

00:21:16 ◼   ► which makes sense, right?

00:21:17 ◼   ► For some of the stuff that they describe later on.

00:21:20 ◼   ► And I think also just simplifies the offering.

00:21:23 ◼   ► 7.99, which I think,

00:21:28 ◼   ► I'd actually, do you know what?

00:21:31 ◼   ► I don't know what I think about that price, 7.99.

00:21:34 ◼   ► I haven't thought about it until just now.

00:21:36 ◼   ► I would not have guessed that it would be that low, honestly.

00:21:40 ◼   ► I was thinking that this was gonna be a 999 kind of watch.

00:21:43 ◼   ► Now we'll have to think about where it fits

00:21:45 ◼   ► given its functionality and all of that,

00:21:47 ◼   ► but I would have overshot on that.

00:21:49 ◼   ► I wanted to mention the whole dual band GPS

00:21:54 ◼   ► and on top of all that,

00:22:00 ◼   ► that compass where you can set waypoints

00:22:02 ◼   ► and there's a way back.

00:22:03 ◼   ► So if you get lost,

00:22:04 ◼   ► it's actually been tracking where you've been moving.

00:22:06 ◼   ► - How cool is that?

00:22:07 ◼   ► - And you can retrace your steps.

00:22:09 ◼   ► - It's like the breadcrumb Apple Watch.

00:22:11 ◼   ► - That's amazing, it is.

00:22:13 ◼   ► - Hansel and Gretel.

00:22:14 ◼   ► - Hansel and Gretel, Apple Watch, Hansel and Gretel.

00:22:17 ◼   ► Another rejected name.

00:22:19 ◼   ► Little bit long, little wordy.

00:22:22 ◼   ► - I think that is a cool feature.

00:22:23 ◼   ► And yeah, they've done some stuff

00:22:25 ◼   ► that I don't really understand,

00:22:26 ◼   ► but I believe them when they're like,

00:22:27 ◼   ► they put new GPS stuff in there.

00:22:29 ◼   ► The dense urban conditions was a really interesting idea.

00:22:33 ◼   ► 'cause I know this is something that I've struggled with.

00:22:35 ◼   ► You're like in a big city and your iPhone just freaks out

00:22:38 ◼   ► 'cause it's not where you are anymore.

00:22:40 ◼   ► So I really hope they bring this technology

00:22:42 ◼   ► to their other devices,

00:22:43 ◼   ► not just the Apple Watch Ultra in the future.

00:22:46 ◼   ► The siren that they've put on the watch

00:22:49 ◼   ► that you can hear from up to 180 meters away,

00:22:53 ◼   ► which is powered by a bigger, louder speaker

00:22:55 ◼   ► and they put three microphones on it, I think,

00:22:56 ◼   ► so they can do some noise cancellation stuff

00:22:59 ◼   ► if you're, as they showed in the video,

00:23:01 ◼   ► climb in a mountain face and you need to call base camp.

00:23:03 ◼   ► It literally said base camp on the watch.

00:23:06 ◼   ► - Yeah, that was where he was calling was base camp.

00:23:09 ◼   ► Yeah, I think the idea there too,

00:23:11 ◼   ► that this is a watch that they think a common use case

00:23:13 ◼   ► is gonna be out on its own without an iPhone attached to it

00:23:16 ◼   ► using cellular and you have to use it to communicate

00:23:18 ◼   ► and all of those things kind of follow from that.

00:23:20 ◼   ► I was impressed 'cause this was what,

00:23:22 ◼   ► 45 minutes at the beginning of the presentation.

00:23:25 ◼   ► I mean, the Apple Watch was not a footnote

00:23:28 ◼   ► to this presentation and this particular model.

00:23:31 ◼   ► I mean, the regular Apple Watch, we can talk about it.

00:23:33 ◼   ► - We'll get to it, yeah.

00:23:34 ◼   ► - There's not as much interesting in there.

00:23:36 ◼   ► There are a few things, but this Apple Watch Ultra,

00:23:39 ◼   ► they had so much, and I didn't feel bored by most of it

00:23:44 ◼   ► because it was more like they kept piling things on.

00:23:46 ◼   ► I lost a little focus when we went to the guy on the boat

00:23:49 ◼   ► talking about the dive computer.

00:23:51 ◼   ► - Yeah, just 'cause I don't understand

00:23:52 ◼   ► what he's talking about, but it seems interesting.

00:23:55 ◼   ► - And I started to wonder,

00:23:57 ◼   ► do they shoot that out on a boat,

00:23:59 ◼   ► or did they have him be in front of a screen

00:24:01 ◼   ► and bumped him around there?

00:24:04 ◼   ► 'Cause he was being bumped around

00:24:05 ◼   ► and he probably had to loop all his dialogue.

00:24:09 ◼   ► I did take a moment and think about the filmmaking

00:24:11 ◼   ► at that point.

00:24:12 ◼   ► And Apple refers to this as a film, by the way,

00:24:15 ◼   ► because Tim Cook came out on stage

00:24:16 ◼   ► at the Steve Jobs Theater today,

00:24:19 ◼   ► before the presentation, like he did at WWDC,

00:24:22 ◼   ► and he said, "Good morning."

00:24:23 ◼   ► - Good morning. - Good morning.

00:24:24 ◼   ► And then he said something interesting,

00:24:27 ◼   ► which was, and since you didn't see it, I'll tell you,

00:24:31 ◼   ► it's been three years since the last event here,

00:24:33 ◼   ► and we really miss doing these events.

00:24:35 ◼   ► And, but he said, "We've made these films,

00:24:38 ◼   ► "and we really like how these films are put together,

00:24:42 ◼   ► "and how they get our product out there,

00:24:43 ◼   ► "and we hope you enjoy the film."

00:24:44 ◼   ► It was very much what I've been saying,

00:24:47 ◼   ► which is, it's the director introducing the film

00:24:52 ◼   ► at the film festival, and then, in this case,

00:24:54 ◼   ► I think he might have even been in the front row afterward,

00:24:57 ◼   ► but then we just watched the film, as it were.

00:25:01 ◼   ► But I thought it was very, very impressive,

00:25:05 ◼   ► and while the Apple Watch Ultra,

00:25:09 ◼   ► a name that they've been using,

00:25:10 ◼   ► that they use with the M1 Ultra, right?

00:25:12 ◼   ► So it's been flowing out there,

00:25:14 ◼   ► and it's a superlative, right?

00:25:15 ◼   ► You could call it extreme,

00:25:16 ◼   ► but Ultra is sort of like, this is the most.

00:25:20 ◼   ► So it was in the palette, and so they chose to use it.

00:25:22 ◼   ► I think it's an interesting product.

00:25:24 ◼   ► not necessarily a product that I'm personally interested in,

00:25:27 ◼   ► but I love, it is the antithesis

00:25:29 ◼   ► of that original Apple Watch presentation,

00:25:31 ◼   ► if you think back, right,

00:25:32 ◼   ► which was very much like, what's it for?

00:25:35 ◼   ► Well, I mean, anything.

00:25:36 ◼   ► And this is like, this is what it's for.

00:25:38 ◼   ► Like, this watch was born for a purpose.

00:25:42 ◼   ► And I love products like that, that know what they are.

00:25:46 ◼   ► - Yeah.

00:25:46 ◼   ► Yeah, this is the most focused of any Apple Watch, for sure,

00:25:53 ◼   ► of what it's made for.

00:25:55 ◼   ► They even made three new watch bands to go alongside it,

00:25:59 ◼   ► and they're named very clearly.

00:26:01 ◼   ► Alpine Loop, Trail Loop, Ocean Band.

00:26:04 ◼   ► If you can't work out what they're meant for,

00:26:07 ◼   ► they can't help you.

00:26:08 ◼   ► But they look cool, though.

00:26:09 ◼   ► I love the look of the Alpine Band.

00:26:12 ◼   ► And I think I did see, Jason, that these

00:26:15 ◼   ► will work on the larger of the two existing watches.

00:26:20 ◼   ► And if you have bands, they will still fit on these.

00:26:25 ◼   ► But they might not match up exactly,

00:26:27 ◼   ► but that's kind of how that's gonna work.

00:26:30 ◼   ► What I'll say is, I am really intrigued to see one of these.

00:26:35 ◼   ► I'm really intrigued to put one on.

00:26:38 ◼   ► It is, I do not believe this is my

00:26:43 ◼   ► everyday aesthetic for what I'm looking for in a watch.

00:26:48 ◼   ► Now I could imagine there are times where this would look really good with some of the

00:26:54 ◼   ► clothes that I wear.

00:26:56 ◼   ► Especially with some of the orange pops and stuff like that.

00:26:59 ◼   ► I just think that wearing the right set of clothes would look really good.

00:27:04 ◼   ► What I like about my current Apple Watch, and I use the gold stainless steel, is it

00:27:09 ◼   ► looks simple enough in a regular day, but I can dress it up.

00:27:14 ◼   ► I feel like this watch is going to be difficult to dress up.

00:27:18 ◼   ► I think it will always scream what it is.

00:27:21 ◼   ► But if you are, you know, like this really does feel to me,

00:27:25 ◼   ► similar aesthetic to the G-Shock,

00:27:28 ◼   ► which is what we've been talking about for a long time in that it is big and it

00:27:31 ◼   ► is bulky and you know what it is when you see it and you can't hide that.

00:27:36 ◼   ► But you can, it looks cool if that's what you're into.

00:27:40 ◼   ► Let's be honest. If you invite an ultra marathoner over to dinner,

00:27:43 ◼   ► even if they dress up, you know, they're an ultra marathoner.

00:27:46 ◼   ► And they want to tell you too, so this is the easy way for them to tell you.

00:27:51 ◼   ► You could be like, "Oh, that's a big watch."

00:27:52 ◼   ► You're like, "Oh, yeah, I need this watch because..."

00:27:54 ◼   ► - They used it to run across the Sahara Desert.

00:27:56 ◼   ► - Because when I run across deserts, I need the battery life, you know?

00:27:59 ◼   ► - Yeah.

00:28:00 ◼   ► - It's an easy...

00:28:01 ◼   ► If you are an ultra marathoner, congratulations, you know I have a new way to tell people.

00:28:07 ◼   ► - I use this to orient myself out of a snow blind situation where I had to go back to my base camp.

00:28:15 ◼   ► I called my base camp.

00:28:16 ◼   ► I keep them in my contacts list as Basecamp.

00:28:19 ◼   ► - Just, well I mean, Casu hasn't got their Basecamp

00:28:21 ◼   ► in the contacts list.

00:28:22 ◼   ► If you're gonna call Basecamp,

00:28:23 ◼   ► why would you not put them in the contacts list?

00:28:24 ◼   ► - Why would you not?

00:28:25 ◼   ► - The one last thing I did wanna mention,

00:28:27 ◼   ► I just thought it was interesting.

00:28:28 ◼   ► The Depth app that they've worked on,

00:28:31 ◼   ► that they partnered with an existing company to do that.

00:28:34 ◼   ► I just think that's really interesting.

00:28:36 ◼   ► But I think that it's not,

00:28:41 ◼   ► I don't think it's called,

00:28:42 ◼   ► they referenced it as like a Depth app,

00:28:44 ◼   ► but I don't think it,

00:28:45 ◼   ► just they worked with this company called Oceanic Plus to integrate this new thing and

00:28:50 ◼   ► it's like really well done it looks like. Yeah the app is Oceanic Plus from

00:28:54 ◼   ► Jewish Outdoors right? But it looks very appley in its design I think it looks like that I

00:29:00 ◼   ► really do believe that this was a... oh there is a depth app okay so I've gotten that confused

00:29:07 ◼   ► I'm looking at the Apple Watch Ultra page now. Oh there's two yeah it automatically

00:29:09 ◼   ► uses the depth app and then there's Oceanic Plus which is the dive computer. Yeah. Dive

00:29:13 ◼   ► app from a third party. Cost unknown.

00:29:17 ◼   ► So super cool. Super super cool. Yeah so that $7.99 order today. Some products were ordered

00:29:24 ◼   ► today which is interesting. But this one is shipping on the 23rd of September so a couple

00:29:30 ◼   ► of weeks away.

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00:31:19 ◼   ► That wasn't the only Apple Watch.

00:31:20 ◼   ► Not at all. Not even close.

00:31:23 ◼   ► Not even close. There was the Apple Watch Series 8, which... There were points during

00:31:30 ◼   ► the presentation where I couldn't work out if they were telling me there were

00:31:36 ◼   ► new features to the watch or not. Where they were telling me what the Apple

00:31:42 ◼   ► Watch Series 8 could do and what it was good at and the features that it had and

00:31:47 ◼   ► I was like "uh... does it not already do this?" I was very confused for quite a bit of this.

00:31:56 ◼   ► - That happened with the iPhone too,

00:31:57 ◼   ► but definitely there's a,

00:31:59 ◼   ► like they ran that commercial basically.

00:32:02 ◼   ► It's a film within a film if you will.

00:32:04 ◼   ► And they did the, it lists like,

00:32:07 ◼   ► hey, you're doing stuff with your Apple Watch.

00:32:09 ◼   ► And you know, it included the new features

00:32:12 ◼   ► along with all the other things that it does.

00:32:14 ◼   ► And I understand that when you're trying

00:32:15 ◼   ► to communicate the product,

00:32:17 ◼   ► on one level you want to communicate

00:32:19 ◼   ► the totality of the product.

00:32:20 ◼   ► Whereas we're kind of like interested in what is new

00:32:23 ◼   ► in the new one that you're introducing today.

00:32:26 ◼   ► And so we got with the regular old Apple Watch,

00:32:30 ◼   ► there's not a lot here.

00:32:32 ◼   ► It includes a feature that is, it turns out,

00:32:35 ◼   ► is spanning the Apple Watch and the iPhone,

00:32:38 ◼   ► which is the crash detection,

00:32:40 ◼   ► which is following on from fall detection

00:32:43 ◼   ► in the Apple Watch.

00:32:44 ◼   ► They now have across the watch and the iPhone

00:32:47 ◼   ► this crash detection idea

00:32:48 ◼   ► because they've built in a new,

00:32:51 ◼   ► It's like a new gyroscope, new accelerometer,

00:32:54 ◼   ► a barometric sensor, and they built it together

00:32:57 ◼   ► where it can basically determine if you're in a car crash

00:32:59 ◼   ► using a machine learning model.

00:33:01 ◼   ► And it will, so previously, if you fell while running

00:33:04 ◼   ► with an Apple Watch, it would do this.

00:33:07 ◼   ► Speaking of somebody who fell while running

00:33:08 ◼   ► with an Apple Watch.

00:33:09 ◼   ► - How does it time with the iPhone?

00:33:11 ◼   ► - The iPhone has crash detection too.

00:33:13 ◼   ► - But like, so if I had a crash

00:33:16 ◼   ► and I just had my iPhone in the car,

00:33:18 ◼   ► it would also do the same thing?

00:33:20 ◼   ► - Yes. - Okay, that's interesting.

00:33:21 ◼   ► - Yeah, same feature. - 'Cause obviously,

00:33:22 ◼   ► full detection's not on the iPhone.

00:33:25 ◼   ► - Yeah, right, but same feature for this,

00:33:28 ◼   ► and it looks like they've put the same sensors

00:33:30 ◼   ► in both devices, so crash detection

00:33:32 ◼   ► is not an Apple Watch only feature,

00:33:33 ◼   ► it's also an iPhone feature.

00:33:35 ◼   ► But it was first introduced here.

00:33:37 ◼   ► Better battery life, low power mode,

00:33:42 ◼   ► again, that they're doing--

00:33:43 ◼   ► - But these are WatchOS 9 features, right?

00:33:45 ◼   ► Like that was also interesting. - Exactly.

00:33:47 ◼   ► - There was like a lot of WatchOS 9 features,

00:33:49 ◼   ► "Oh, hey, you can do low power mode."

00:33:51 ◼   ► Series four and later.

00:33:53 ◼   ► Cellular now will support international warning,

00:33:56 ◼   ► series five onward.

00:33:58 ◼   ► - Roaming.

00:33:58 ◼   ► - International roaming.

00:34:01 ◼   ► - There we go.

00:34:02 ◼   ► - If you need to roam, you can roam.

00:34:04 ◼   ► - But it did get a new sensor.

00:34:06 ◼   ► And this was--

00:34:06 ◼   ► - It did, the temperature sensor.

00:34:09 ◼   ► So, so, remember what I said about how Apple

00:34:14 ◼   ► doing new sensors in the Apple Watch is a delicate balance

00:34:17 ◼   ► of what it's allowed to make medical claims about

00:34:20 ◼   ► for FDA reasons?

00:34:22 ◼   ► Well, I think what's interesting here

00:34:27 ◼   ► is what they're allowed to talk about

00:34:30 ◼   ► and what presumably they either aren't allowed to talk about

00:34:34 ◼   ► or weren't satisfied that the results were worth it.

00:34:37 ◼   ► Because what we didn't get is,

00:34:40 ◼   ► let's say you're running a fever, we'll warn you.

00:34:43 ◼   ► It's just not claimed at all.

00:34:45 ◼   ► This is a feature that has been very specifically limited

00:34:48 ◼   ► to cycle tracking and retrospective ovulation estimation.

00:34:53 ◼   ► And I wanna say so often the tech industry gets criticized

00:34:59 ◼   ► because the perception is, and I think the reality is,

00:35:02 ◼   ► it's a lot of men making decisions about features for men

00:35:06 ◼   ► and not for women.

00:35:08 ◼   ► And so to see a major health feature in the Apple Watch

00:35:12 ◼   ► that is dedicated to ovulation and ovulation estimation,

00:35:16 ◼   ► I think is interesting.

00:35:18 ◼   ► I think it's an interesting milestone

00:35:21 ◼   ► in terms of doing this.

00:35:24 ◼   ► I also think it's interesting because, okay,

00:35:27 ◼   ► I don't know the backstory of this feature

00:35:30 ◼   ► and this sensor and the probably years long attempt

00:35:34 ◼   ► to get this in an Apple Watch,

00:35:36 ◼   ► but I wonder, is this what they initially thought

00:35:41 ◼   ► would be the banner feature,

00:35:43 ◼   ► or did they try and try and try

00:35:46 ◼   ► to get a temperature sensor in the Apple Watch,

00:35:48 ◼   ► and in the end, this was the thing

00:35:50 ◼   ► that it was capable of actually using it for, right?

00:35:52 ◼   ► Like this is the one where they're like,

00:35:53 ◼   ► well, we can check, you know,

00:35:56 ◼   ► 'cause when we were having kids, it was, you know, temping,

00:35:58 ◼   ► like she said in the presentation,

00:36:00 ◼   ► it's temping to figure out when the ovulation is

00:36:02 ◼   ► and all of that, and like,

00:36:04 ◼   ► well, we can do that on the Apple Watch.

00:36:05 ◼   ► That's awesome, but part of me thinks,

00:36:08 ◼   ► was that always all you were looking for was that?

00:36:11 ◼   ► I mean, great if it was, but there are other things

00:36:13 ◼   ► you could probably do with a temperature sensor too

00:36:15 ◼   ► that are not claimed here.

00:36:18 ◼   ► But this is cool.

00:36:19 ◼   ► I remember, I mean, my kids are in college now, right?

00:36:21 ◼   ► So I remember thinking back to the Excel spreadsheet

00:36:24 ◼   ► with temperatures in it that we had 20 years ago,

00:36:26 ◼   ► and I think this is pretty awesome.

00:36:29 ◼   ► - But even within what it can do, it seems limited,

00:36:33 ◼   ► at least from the way they described it.

00:36:34 ◼   ► And you have to wear it at night to benefit from this.

00:36:38 ◼   ► - It is, it is an overnight feature.

00:36:40 ◼   ► They're metering you every five seconds overnight,

00:36:44 ◼   ► which is, yeah, clearly, 'cause what they said is,

00:36:48 ◼   ► although it's interesting

00:36:49 ◼   ► 'cause it's got the two temperature sensors,

00:36:50 ◼   ► so it's trying to reduce the noise

00:36:53 ◼   ► of the temperature of your environment

00:36:54 ◼   ► and remove that from the equation.

00:36:56 ◼   ► Like, are you in a hot room or are you in a cold room?

00:36:58 ◼   ► What's the difference between the temperature

00:36:59 ◼   ► at the top of the watch and the bottom of the watch?

00:37:01 ◼   ► That's interesting.

00:37:02 ◼   ► But then overnight, they feel like that's when

00:37:05 ◼   ► you can get the best guess about what your kind of

00:37:07 ◼   ► actual resting body temperature is,

00:37:09 ◼   ► not during the day.

00:37:11 ◼   ► So you have to wear it at night

00:37:12 ◼   ► in order to do this tracking.

00:37:13 ◼   ► - But that seems like a potentially,

00:37:16 ◼   ► and I would love to know otherwise,

00:37:19 ◼   ► a limit of the sensitivity of the technology, right?

00:37:24 ◼   ► - Yeah, I think they must have tried it.

00:37:27 ◼   ► Again, I'm just assuming here,

00:37:28 ◼   ► I am assuming that they tried it to work all the time

00:37:31 ◼   ► and found that there was too much noise during the day.

00:37:34 ◼   ► - Yeah, and whilst very useful

00:37:37 ◼   ► for those trying to have children, or otherwise,

00:37:42 ◼   ► to understand ovulation is really important.

00:37:47 ◼   ► Retrospectively is helpful for planning,

00:37:52 ◼   ► but it's not like, "I want to know right now,"

00:37:57 ◼   ► or like, "I want to institute this in the morning every day."

00:38:05 ◼   ► - Yeah, yeah, no, it's very much like,

00:38:07 ◼   ► again, what's the story there,

00:38:08 ◼   ► and are they not allowed to do it,

00:38:10 ◼   ► or is it that they tried that,

00:38:11 ◼   ► and they thought this is not reliable?

00:38:12 ◼   ► And do you wanna be, do you wanna be the,

00:38:16 ◼   ► blamed when you say, okay,

00:38:19 ◼   ► I think you might be opulating now,

00:38:21 ◼   ► and like, well, my Apple Watch said I was,

00:38:23 ◼   ► so I don't know.

00:38:25 ◼   ► - But what I will say about this,

00:38:27 ◼   ► this has been, I think, my hope is they learned

00:38:30 ◼   ► from the blood oxygen sensor,

00:38:33 ◼   ► because the blood oxygen sensor also came with a bunch of caveats.

00:38:37 ◼   ► And really the story was, "Hey, you can do this!"

00:38:42 ◼   ► But with no link between what it might be actually realistically useful for,

00:38:48 ◼   ► and this, whilst caveated, is useful.

00:38:52 ◼   ► Is useful.

00:38:53 ◼   ► Right?

00:38:53 ◼   ► Because you can use this along with the other things you're doing

00:38:58 ◼   ► to track ovulation as another data point.

00:39:03 ◼   ► - Yeah, and to track the menstrual cycle

00:39:05 ◼   ► and notify first cycle deviations,

00:39:07 ◼   ► which is also a useful health feature.

00:39:09 ◼   ► It's all good, it's all good.

00:39:11 ◼   ► You're right, the rollout is tangible in that way.

00:39:14 ◼   ► And this is a claim that can be made, which is great.

00:39:18 ◼   ► I just-- - I'm happy for it.

00:39:19 ◼   ► - With all of these features,

00:39:21 ◼   ► I'm curious about what the story is behind their conception

00:39:26 ◼   ► and then, no pun intended,

00:39:28 ◼   ► and what finally gets put out there,

00:39:32 ◼   ► and if there are features that died along the way

00:39:34 ◼   ► because they weren't, you know,

00:39:37 ◼   ► that there was too much noise or it was unreliable.

00:39:40 ◼   ► And I'm, on one level, like you,

00:39:43 ◼   ► I'm glad to see that this actually came to pass

00:39:46 ◼   ► because otherwise you end up in a situation

00:39:50 ◼   ► where it's really awkward and you're like,

00:39:51 ◼   ► well, we have a sensor, what does it do?

00:39:54 ◼   ► - So I'm, if, 'cause I know we've been hearing about this

00:39:56 ◼   ► a while, if they've maybe held off on this so they could do this with it, then great.

00:40:03 ◼   ► Because even if not perfect, this is a feature.

00:40:06 ◼   ► You know, it's like in the same way of like the ECG, you know, you can't use it in place

00:40:12 ◼   ► of every other type of ECG available, but it can give you useful information.

00:40:17 ◼   ► On that, by the way, taking a slight turn, Apple love to do their like stories, right?

00:40:23 ◼   ► Like these were extreme.

00:40:26 ◼   ► guy falls into a garbage truck, a bear breaks into the living room. Oh my god, these are

00:40:31 ◼   ► getting a lot more than they have been in the past.

00:40:33 ◼   ► I love that they're all introduced and you can't see them, you can only hear them, and

00:40:37 ◼   ► the one guy's whispering.

00:40:38 ◼   ► Yeah, I was like, what's that about? I'm intrigued.

00:40:39 ◼   ► And the answer is, there's a bear is the answer. There was a bear in there. Also, the filmmaking

00:40:47 ◼   ► there where they're like, hey, woman who was in a plane crash, we're going to make a set

00:40:55 ◼   ► of a crashed plane and put you in it to sell an Apple watch. How do you feel about that?

00:41:00 ◼   ► I was wondering that myself. How does she feel about that?

00:41:02 ◼   ► Any post-traumatic stress from that incident or we all good here? You know what I mean?

00:41:08 ◼   ► Like how you feeling? But, and that one also was introduced halfway through, right? It

00:41:14 ◼   ► wasn't introduced in the beginning. They knew the hit they had on that one. I will say,

00:41:19 ◼   ► I do like every time one of these starts, I'm like again, and then when it ends, I'm

00:41:23 ◼   ► That was real good.

00:41:25 ◼   ► - Yeah, no, I really liked that a lot.

00:41:27 ◼   ► Although my favorite filmmaking craft note will come,

00:41:32 ◼   ► I think comes later in the iPhone

00:41:35 ◼   ► where there's an amazing,

00:41:36 ◼   ► it's almost like the child of the home set happened.

00:41:39 ◼   ► Did you notice that one?

00:41:41 ◼   ► - Yes.

00:41:41 ◼   ► - Where there's the subway

00:41:42 ◼   ► and the jackhammer man and the cafe.

00:41:45 ◼   ► Well, that was in the iPhone presentation, right?

00:41:48 ◼   ► - Yes.

00:41:49 ◼   ► - Or was it AirPods? - No, AirPods.

00:41:50 ◼   ► AirPods, that was AirPods Pro.

00:41:51 ◼   ► - It was AirPods, okay.

00:41:52 ◼   ► That was, I love that.

00:41:54 ◼   ► I wanna point it out, if people didn't notice,

00:41:56 ◼   ► it starts with those fun pans where like,

00:41:59 ◼   ► oh, she's in the subway,

00:42:00 ◼   ► but now she's stepped out of the doors of the subway

00:42:02 ◼   ► and she's in an alley with a jackhammer guy behind her.

00:42:05 ◼   ► And I'm thinking, that seems a little artificial, I wonder.

00:42:09 ◼   ► Again, I'm thinking about the filmmaking.

00:42:10 ◼   ► And then she steps into the cafe and I said,

00:42:12 ◼   ► well, this is very stylized and artificial, but it's fun.

00:42:15 ◼   ► And then she steps out of the cafe forward

00:42:20 ◼   ► and she's on a stage and it pulls back

00:42:23 ◼   ► and you see the three things and they're both,

00:42:25 ◼   ► they're all in like boxes in a set behind

00:42:29 ◼   ► where she's standing.

00:42:29 ◼   ► And I thought it was so, I thought that was so clever

00:42:32 ◼   ► to call out the artifice of it.

00:42:35 ◼   ► So I guess Tim Cook is right, it is a film.

00:42:37 ◼   ► All right, fine.

00:42:38 ◼   ► - There have been a few people in our Discord,

00:42:39 ◼   ► which is a member's Discord.

00:42:41 ◼   ► You can get access to it.

00:42:42 ◼   ► If you sign up at getupgradeplus.com,

00:42:44 ◼   ► you also get longer ad-free versions

00:42:46 ◼   ► of every episode of Upgrade, including this one.

00:42:48 ◼   ► - Including this one.

00:42:49 ◼   ► was like, surely they're actors

00:42:51 ◼   ► in the Apple Watch presentation.

00:42:53 ◼   ► I know two people personally who wrote those--

00:42:56 ◼   ► - Been in those. - Been in those.

00:42:58 ◼   ► And we had an upgrade listener, so three.

00:43:01 ◼   ► - Yes. - Remember there was that time?

00:43:03 ◼   ► We mentioned it, 'cause Kyle, friend of the show Kyle,

00:43:07 ◼   ► was in one, and then somebody else wrote in and said,

00:43:11 ◼   ► that was me too, so three. - That was me.

00:43:13 ◼   ► - In the past, they've used the real people.

00:43:16 ◼   ► And I will say-- - Yeah, those are real people

00:43:17 ◼   ► Some of those did not feel like actors' performances.

00:43:22 ◼   ► For sure.

00:43:23 ◼   ► So I think they're the real people.

00:43:25 ◼   ► And honestly, I feel like that's the way you should do it.

00:43:28 ◼   ► Like if you're going to read real people's stories,

00:43:31 ◼   ► you should give those people the ability

00:43:32 ◼   ► to tell their stories.

00:43:33 ◼   ► And they do that.

00:43:34 ◼   ► And I like that they do that if they're going to do it.

00:43:37 ◼   ► So I think that's Apple Watch Series 8.

00:43:40 ◼   ► Order today, shipping on the 16th.

00:43:42 ◼   ► I will tell you, Jason, I'm actually pretty happy.

00:43:44 ◼   ► I don't want a new Apple Watch.

00:43:46 ◼   ► I'm not gonna, I'm not planning on upgrading.

00:43:48 ◼   ► - That's fine.

00:43:49 ◼   ► - There isn't, but I'm happy about that.

00:43:51 ◼   ► I think I've said this before,

00:43:52 ◼   ► it's actually something I want from the Apple Watch,

00:43:54 ◼   ► that they do enough to get me every two to three years.

00:43:58 ◼   ► I don't want or need this to be replaced every year,

00:44:02 ◼   ► and so I'm pretty happy about it.

00:44:04 ◼   ► But Adina's on a Series 4, and she's like,

00:44:07 ◼   ► I really want one.

00:44:08 ◼   ► So like, perfect.

00:44:09 ◼   ► 'Cause I've been wanting to upgrade her anyway,

00:44:11 ◼   ► because I think she would benefit

00:44:13 ◼   ► from the always-on display,

00:44:14 ◼   ► 'cause I think it makes a huge difference

00:44:16 ◼   ► to wearing the watch frequently.

00:44:18 ◼   ► And these features, she's like, I want one,

00:44:20 ◼   ► so we'll go in with that.

00:44:22 ◼   ► Apple Watch SE.

00:44:24 ◼   ► - They redid it, everybody, they redid it.

00:44:27 ◼   ► - I think, for me, they've done it.

00:44:29 ◼   ► This is it.

00:44:31 ◼   ► Now, Myke Hurley has been a staunch critic

00:44:35 ◼   ► of the Apple Watch SE, 'cause at $329,

00:44:41 ◼   ► which I think it was before, if I'm right.

00:44:43 ◼   ► - $299, $299 was $299. - $299.

00:44:47 ◼   ► - Too expensive.

00:44:48 ◼   ► - And the Series 3 was $199, right?

00:44:51 ◼   ► - Yep, it's now $249.

00:44:52 ◼   ► - It's about $8,249 for the second generation.

00:44:55 ◼   ► Same system and package as the big Apple Watch.

00:45:00 ◼   ► - The Series 8.

00:45:01 ◼   ► - So you're not really, you know,

00:45:03 ◼   ► but it's the older display.

00:45:06 ◼   ► - It was $279 before.

00:45:08 ◼   ► - Okay.

00:45:09 ◼   ► - So it's cheaper.

00:45:10 ◼   ► But even though I would love to see it at 199,

00:45:13 ◼   ► like that's the number I want them to hit,

00:45:15 ◼   ► 249 for a brand new Apple Watch of any description,

00:45:20 ◼   ► I think is good.

00:45:22 ◼   ► I think that's fine. - I agree.

00:45:23 ◼   ► I agree.

00:45:24 ◼   ► And it's a more advanced,

00:45:27 ◼   ► like the display is more advanced.

00:45:29 ◼   ► Like it's better in a bunch of ways

00:45:30 ◼   ► where it doesn't feel like,

00:45:32 ◼   ► obviously, and they mentioned the kid thing.

00:45:35 ◼   ► And there was just a story,

00:45:36 ◼   ► I think in the New York Times about this,

00:45:38 ◼   ► about kids with Apple Watches.

00:45:42 ◼   ► And like, that's a thing, that's a real thing.

00:45:44 ◼   ► And they get a lot of these that are like that.

00:45:46 ◼   ► So that you want the cellular model,

00:45:48 ◼   ► but they obviously did some work

00:45:51 ◼   ► to get the price down a little bit.

00:45:53 ◼   ► Presumably that nylon composite on the back

00:45:56 ◼   ► might be part of that,

00:45:57 ◼   ► but it allows it to match the colors a little bit more

00:45:59 ◼   ► and good to see it.

00:46:01 ◼   ► Glad to see it's there

00:46:02 ◼   ► and that Apple seems to be comfortable at 249

00:46:05 ◼   ► as the base of the Apple Watch.

00:46:07 ◼   ► They said 80% of Apple Watch SEO,

00:46:10 ◼   ► and it's the first time Apple Watches makes sense,

00:46:12 ◼   ► especially if they go to the younger people.

00:46:15 ◼   ► It includes motion sensors for crash detection,

00:46:17 ◼   ► so it has all of that.

00:46:20 ◼   ► What it still doesn't have, and I will say,

00:46:22 ◼   ► to Apple's credit, they have a key differences

00:46:24 ◼   ► on their comparison page now to show you what differs

00:46:28 ◼   ► very specifically between the models that you're suggesting,

00:46:31 ◼   ► that you're looking at.

00:46:32 ◼   ► Things it doesn't have, which I think are big things,

00:46:35 ◼   ► doesn't have the ECG app and some of that kind of stuff.

00:46:39 ◼   ► It just does high heart rate.

00:46:40 ◼   ► Um, I don't think this is born, but it doesn't have the blood oxygen sensor,

00:46:44 ◼   ► but the biggest one, which I am actually pretty disappointed about is no always

00:46:47 ◼   ► on display. Right? Like I think the 249,

00:46:51 ◼   ► there should be an always on display,

00:46:52 ◼   ► but I will say now 249 for something that's brand new,

00:46:56 ◼   ► I think they've hit a good point,

00:46:58 ◼   ► but what they don't have anymore is a sub $200 Apple watch because the series

00:47:01 ◼   ► three has gone away and they are not keeping around the original se.

00:47:05 ◼   ► at all in the line up. So the Apple Watch line up starts at "New SE" and that's it.

00:47:12 ◼   ► Which is interesting right? Yeah, love it.

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00:49:04 ◼   ► Let's talk AirPods Pro real quick.

00:49:08 ◼   ► Okay.

00:49:09 ◼   ► Um, they put a new chip in it, uh, combined with some new drivers.

00:49:15 ◼   ► They're apparently saying it's vastly better, uh, audio quality.

00:49:19 ◼   ► Yeah, I did not test this out because there was a long wait and it was in a loud room.

00:49:24 ◼   ► I guess I got the text, the noise canceling a little bit, but I want to hear it for myself

00:49:28 ◼   ► to find out, but they did say the quality was better.

00:49:31 ◼   ► High bandwidth, I don't know exactly,

00:49:35 ◼   ► I mean, did they go into specifics?

00:49:38 ◼   ► So they're really just like high bandwidth connectivity,

00:49:40 ◼   ► and you know what that means,

00:49:41 ◼   ► and then did they make any claims beyond that?

00:49:45 ◼   ► Like spatial, did they talk about lossless

00:49:47 ◼   ► or higher bit rates or anything like that?

00:49:49 ◼   ► They just said high bandwidth connectivity.

00:49:51 ◼   ► - On the pages either about that.

00:49:53 ◼   ► - So more to come there probably is my guess

00:49:56 ◼   ► is that there was a feature

00:49:57 ◼   ► that they were not ready to talk about,

00:49:59 ◼   ► so they didn't talk about it, but it's implied.

00:50:03 ◼   ► Big thing though is the precision finding, right?

00:50:06 ◼   ► So like, I believe you can precision find the case

00:50:11 ◼   ► and the individual earbuds, which is great.

00:50:16 ◼   ► Like you can go in to find mine,

00:50:17 ◼   ► it's like where's the left earbud, it's over there.

00:50:20 ◼   ► I think that's the case.

00:50:21 ◼   ► And the little speaker, so your case will chirp too

00:50:24 ◼   ► and let you know where it is.

00:50:25 ◼   ► So, you know, bring it to the Apple TV remote next, but.

00:50:28 ◼   ► - Two more features on the case.

00:50:30 ◼   ► They put a lanyard loop thing in there, right?

00:50:33 ◼   ► - Right.

00:50:34 ◼   ► - But Apple doesn't make a lanyard.

00:50:35 ◼   ► The company Incase make a lanyard,

00:50:38 ◼   ► and Apple have two or three of them available on their store.

00:50:42 ◼   ► I think it's weird to put the holes on the case

00:50:45 ◼   ► and not make a lanyard yourself.

00:50:47 ◼   ► - It's a little weird.

00:50:48 ◼   ► - It seems like quite a strange thing to have done

00:50:50 ◼   ► to then just have one third-party manufacturer

00:50:53 ◼   ► available for these things right now.

00:50:55 ◼   ► - I mean, they know that literally everybody in the world

00:50:57 ◼   ► will make a lanyard case.

00:50:58 ◼   ► - Yeah, and admittedly, there are already lanyards

00:51:00 ◼   ► made by everyone, right?

00:51:02 ◼   ► - In existence, there are lanyards.

00:51:02 ◼   ► - But it still was just a funny thing to me

00:51:04 ◼   ► that they did that.

00:51:05 ◼   ► The case now as well, you can use an Apple Watch charger

00:51:09 ◼   ► to charge it, yes!

00:51:11 ◼   ► - It means that any of those combo chargers

00:51:14 ◼   ► that have an Apple Watch charger now,

00:51:15 ◼   ► that is also an AirPods Pro case charger.

00:51:19 ◼   ► Yeah, that's a nice little extra.

00:51:20 ◼   ► - So you can use the travel duo thing that they have,

00:51:23 ◼   ► and even if you don't have an Apple Watch,

00:51:24 ◼   ► can benefit from it. I just think that's really cool. It's like a good thing to

00:51:28 ◼   ► have and it means that companies don't have to make the three charger thing

00:51:31 ◼   ► anymore they can just make a two charger thing. And the thing that we've

00:51:36 ◼   ► been asking for since the very beginning, capacitive sensor so that you can

00:51:43 ◼   ► actually run your finger up and down to do volume control. That's something that

00:51:47 ◼   ► everybody's like, "Why don't you make it like a trackpad?" And they're like, "Mmm, you know

00:51:51 ◼   ► we think you should tap on the side of your head." And then later they're like,

00:51:53 ◼   ► "We think you should squeeze, that's what you should do."

00:51:56 ◼   ► And now it's like, "Okay, you can squeeze and stuff,

00:51:58 ◼   ► "but you can also just run your finger up and down

00:52:00 ◼   ► "and do a volume control."

00:52:01 ◼   ► That's pretty cool.

00:52:02 ◼   ► - I'm intrigued about that because I remember

00:52:04 ◼   ► when they went from AirPods to AirPods Pro,

00:52:06 ◼   ► I stopped thinking about that

00:52:08 ◼   ► because I felt that the stems are too small now.

00:52:10 ◼   ► - And yeah, somehow. - So I'm really intrigued

00:52:12 ◼   ► to see what that feels like.

00:52:13 ◼   ► There is also an extra small ear tip.

00:52:16 ◼   ► Great, if you have tiny ears, right?

00:52:18 ◼   ► That's good.

00:52:19 ◼   ► - Good for tiny ear people.

00:52:20 ◼   ► - Oh, and the active noise cancellation

00:52:23 ◼   ► seems to have been vastly improved.

00:52:26 ◼   ► - Yeah. - Double the amount before.

00:52:27 ◼   ► I'm really intrigued.

00:52:28 ◼   ► - I'm very much interested in the part that they're doing

00:52:32 ◼   ► with their own tech.

00:52:34 ◼   ► And then they seem to suggest that the,

00:52:36 ◼   ► sticking it in your ear, that seal is part of it too.

00:52:41 ◼   ► So they work together.

00:52:42 ◼   ► But yeah, I love AirPods Pro and I use mine all the time.

00:52:46 ◼   ► So I'm really looking forward to trying this out

00:52:48 ◼   ► and seeing how they actually sound and feel.

00:52:51 ◼   ► - During this part of the presentation,

00:52:53 ◼   ► that there was a cameo from Heli from Severance.

00:52:57 ◼   ► - Yeah, I got that one. - Walk getting on a train.

00:52:59 ◼   ► - Didn't win the draft for me, but Heli,

00:53:01 ◼   ► and at the end, she comes back.

00:53:02 ◼   ► At the very end of the credits,

00:53:04 ◼   ► she flickers into and out of existence.

00:53:06 ◼   ► - It's her standing on the train platform.

00:53:09 ◼   ► Of all of the shows--

00:53:12 ◼   ► - Did you notice the train's info board?

00:53:14 ◼   ► The train is on an infinite loop.

00:53:17 ◼   ► That's the train line, it's the infinite loop,

00:53:19 ◼   ► and the next stop is the Milky Way Road.

00:53:22 ◼   ► - Okay, that's weird.

00:53:23 ◼   ► - It's in the galaxy there, yep.

00:53:26 ◼   ► - I will say, of all of the TV shows to have a cameo,

00:53:30 ◼   ► Severance is an odd one.

00:53:32 ◼   ► We had, me and you had spoken about this, I think,

00:53:35 ◼   ► about the idea of them going down the floor

00:53:37 ◼   ► and they go past the Severance floor.

00:53:38 ◼   ► Did we talk about this in last week's episode?

00:53:40 ◼   ► - We did, because there was the idea that

00:53:43 ◼   ► Stephen Colbert had done his Severance thing,

00:53:46 ◼   ► and they were filming, and so maybe there was an opportunity

00:53:49 ◼   ► to do something there.

00:53:50 ◼   ► That's not what they did, but if you look at Apple's TV app

00:53:54 ◼   ► right now, like the two big things that are promoting

00:53:57 ◼   ► because they're the Emmy nominees,

00:54:00 ◼   ► are Severance and Ted Lasso.

00:54:01 ◼   ► So Severance gives them something that's not Ted Lasso

00:54:03 ◼   ► to talk about. - And also,

00:54:05 ◼   ► Severance is the new darling, right?

00:54:07 ◼   ► Because-- - It is.

00:54:08 ◼   ► - Because Teddy, he's done this year apparently, so.

00:54:10 ◼   ► - Ted's going out the door, but Severance is coming back.

00:54:13 ◼   ► - And also, you know, like I think,

00:54:14 ◼   ► Severance has had the most recent popular acclaim.

00:54:20 ◼   ► Ted Lasso season two didn't have a strong popular acclaim

00:54:23 ◼   ► as season one did.

00:54:25 ◼   ► - No, it's the hot new, hot new thing.

00:54:27 ◼   ► Let's talk about the iPhone.

00:54:28 ◼   ► Hey, here we are, we got there.

00:54:30 ◼   ► - Can you believe it?

00:54:31 ◼   ► iPhone 14. - We got 50 minutes

00:54:33 ◼   ► to talk about the iPhone now, let's do it.

00:54:35 ◼   ► - iPhone 14 and 14 plus.

00:54:39 ◼   ► - 14 plus, yeah, it's plus club.

00:54:42 ◼   ► Plus Club is back. Plus Club has reopened its doors. A club that I was never a member of.

00:54:49 ◼   ► No. Uh, you were, I mean, obviously we knew this was gonna happen, but this is the end of the road for Mini.

00:54:55 ◼   ► It is.

00:54:56 ◼   ► How you feeling?

00:54:58 ◼   ► I mean, I've had two years to prepare, I feel like, for this.

00:55:01 ◼   ► And the answer is, that's why I bought one last year, is because I knew it was the last one.

00:55:06 ◼   ► Both get a little bit of extra battery life, that's like an important thing right off the top.

00:55:11 ◼   ► Sure.

00:55:11 ◼   ► and the 14 Plus because of its size

00:55:13 ◼   ► and I guess the feature that it has,

00:55:16 ◼   ► it is the biggest battery in an iPhone ever

00:55:20 ◼   ► or like the longest lasting battery in an iPhone ever,

00:55:23 ◼   ► which makes sense really.

00:55:24 ◼   ► - In the 14 Plus, yeah.

00:55:25 ◼   ► - Yeah.

00:55:27 ◼   ► The A15 Bionic chip is powering it all.

00:55:30 ◼   ► - Okay.

00:55:30 ◼   ► - Weird, right? - All right.

00:55:31 ◼   ► - The way they said this. - Okay.

00:55:33 ◼   ► All right.

00:55:34 ◼   ► Correct me if I'm wrong,

00:55:37 ◼   ► but I was under the impression that the iPhone 14,

00:55:42 ◼   ► or yeah, the iPhone 14 and 14 Pro

00:55:46 ◼   ► were powered by the A15 bionic chip,

00:55:48 ◼   ► and there was only one, and that was the chip.

00:55:51 ◼   ► The way it was pitched in the presentation was,

00:55:56 ◼   ► I think, aspirational for the future of the iPhone,

00:56:02 ◼   ► which is what they didn't say is,

00:56:04 ◼   ► this is the same chip that was in the iPhone 13 line.

00:56:09 ◼   ► They said this is the chip that was in the iPhone 13 Pro.

00:56:14 ◼   ► - Yes.

00:56:16 ◼   ► - Now going forward, I suspect this is what will happen.

00:56:20 ◼   ► - Yes.

00:56:21 ◼   ► - Is that the Pro chip will next year be the regular chip

00:56:24 ◼   ► and then the Pro gets the new chip.

00:56:25 ◼   ► - Yeah.

00:56:26 ◼   ► - But that didn't happen this year.

00:56:28 ◼   ► But they acted as if it did.

00:56:31 ◼   ► - Yes.

00:56:31 ◼   ► - Which is just amazing and fascinating.

00:56:33 ◼   ► But yeah, it's the same chip.

00:56:35 ◼   ► It's the same chip, same chip.

00:56:36 ◼   ► - Yeah, 'cause they said this was the chip

00:56:39 ◼   ► in the iPhone 13 Pro.

00:56:42 ◼   ► - It was, and it showed me the lock.

00:56:44 ◼   ► - And also the iPhone 13.

00:56:45 ◼   ► - And also the iPhone 13.

00:56:47 ◼   ► Yeah, in fact, it was the iPhone 13 Pro

00:56:49 ◼   ► introduced this amazing chip that you already know,

00:56:51 ◼   ► 'cause it was also in the iPhone 13.

00:56:54 ◼   ► Yeah, that was a head scratcher for me.

00:56:58 ◼   ► Like, I admire their commitment to the bit,

00:57:02 ◼   ► but I think that is an aspirational thing.

00:57:04 ◼   ► Like, look, what are you gonna say?

00:57:06 ◼   ► We didn't change the chip, so emphasize the positive.

00:57:10 ◼   ► So that's what they're gonna do is their chip.

00:57:12 ◼   ► Actually, the part that they did

00:57:14 ◼   ► that I thought they would do, and I'm glad that they did,

00:57:16 ◼   ► is the part where they said, we're way ahead.

00:57:19 ◼   ► We're so far ahead that the competition

00:57:21 ◼   ► hasn't even passed the iPhone 11 yet.

00:57:23 ◼   ► That was a fun little shot at the competition.

00:57:27 ◼   ► And the truth is, if I look at this,

00:57:29 ◼   ► the fact that they're taken a year off

00:57:31 ◼   ► from the chip development in the lower end iPhone,

00:57:33 ◼   ► it's almost like reaping the rewards of being so far ahead.

00:57:39 ◼   ► Like you're so far ahead that you can stop

00:57:41 ◼   ► and take a break for some of your phones,

00:57:43 ◼   ► if not all of them, and they're still gonna be ahead.

00:57:46 ◼   ► They're still gonna be great,

00:57:47 ◼   ► and I think that's what's going on here.

00:57:48 ◼   ► - Okay, the Discord's very excited,

00:57:51 ◼   ► and so I must address this before we also,

00:57:54 ◼   ► so people can close their Twitter apps too.

00:57:56 ◼   ► This chip has the five core GPU

00:57:59 ◼   ► that the pro version of the chip had.

00:58:02 ◼   ► So they were the same chips.

00:58:03 ◼   ► - So that's the difference.

00:58:04 ◼   ► That's the difference is that they bend the number of GPUs.

00:58:07 ◼   ► - Yes, but realistically, let's all agree

00:58:11 ◼   ► that one GPU core, you're not gonna feel it.

00:58:15 ◼   ► Like, just so we all can agree here

00:58:17 ◼   ► that yes, you're technically correct,

00:58:20 ◼   ► but ultimately this is the thing.

00:58:23 ◼   ► I think as well as the chip, we are seeing now,

00:58:28 ◼   ► you were alluding to this for sure,

00:58:29 ◼   ► of like maybe we're gonna get a bit more

00:58:31 ◼   ► of this going forward,

00:58:32 ◼   ► because they talk about improvements to the camera,

00:58:35 ◼   ► and a lot of the features referenced on the camera

00:58:37 ◼   ► were features that were in the previous Pro models,

00:58:39 ◼   ► like sensor shift, optical image stabilization,

00:58:43 ◼   ► faster aperture and better low light performance,

00:58:45 ◼   ► autofocus on the front-facing camera,

00:58:47 ◼   ► like this is stuff that came to the Pro phones before.

00:58:50 ◼   ► - And now it's being rolled down.

00:58:52 ◼   ► - Very excited about this.

00:58:53 ◼   ► I didn't notice it during the presentation,

00:58:56 ◼   ► but a friend of the show, One Two John,

00:58:58 ◼   ► John Voorhees mentioned it afterwards on Twitter,

00:59:00 ◼   ► Apple now calls the wide camera the main camera, finally.

00:59:04 ◼   ► We've been calling it main camera for a long time

00:59:07 ◼   ► because it's just clearer and they're doing that now.

00:59:10 ◼   ► Deep Fusion got a shout out.

00:59:12 ◼   ► - It did.

00:59:14 ◼   ► - And I was hoping--

00:59:16 ◼   ► - It didn't just get a shout out, Myke,

00:59:18 ◼   ► it went further up the pipeline.

00:59:19 ◼   ► - I was hoping we would hear about Deep Fusion today

00:59:23 ◼   ► because they would say no more Deep Fusion.

00:59:25 ◼   ► - No, no, no, no.

00:59:26 ◼   ► It is now a part of the photonic engine.

00:59:29 ◼   ► - The photonic engine. - However,

00:59:30 ◼   ► the way they describe the photonic engine

00:59:33 ◼   ► seems to do what I am looking for,

00:59:36 ◼   ► which is more detail, brighter colors.

00:59:40 ◼   ► Because I think deep fusion darkens images.

00:59:44 ◼   ► And so I am excited about this new thing.

00:59:49 ◼   ► - They brought it up the pipeline.

00:59:50 ◼   ► - They brought it up the pipeline.

00:59:51 ◼   ► And when you bring it up the pipeline, color.

00:59:53 ◼   ► - And it's trying to solve perhaps

00:59:54 ◼   ► the problem that you had with it.

00:59:56 ◼   ► - Yeah. - By doing that, I think,

00:59:58 ◼   ► I just wanna say, I don't envy the marketers

01:00:02 ◼   ► who have to describe something like this, right?

01:00:05 ◼   ► Because what they're really saying is,

01:00:08 ◼   ► we changed our photographic pipeline

01:00:11 ◼   ► and the way we process multiple images in order to,

01:00:13 ◼   ► and like, they have to invent things like deep fusion

01:00:16 ◼   ► and the photonic engine.

01:00:17 ◼   ► They've gotta explain in a sort of vague

01:00:20 ◼   ► but sort of understandable way to regular people

01:00:22 ◼   ► what exactly it does.

01:00:24 ◼   ► And when, you know, the alternative would be,

01:00:26 ◼   ► it's better, okay?

01:00:27 ◼   ► Like, it's just, it's better.

01:00:30 ◼   ► Just, that's it, it's better.

01:00:31 ◼   ► And instead they're trying like photonic engine

01:00:33 ◼   ► and we're, you know, we branded it

01:00:35 ◼   ► and we move it up the pipeline

01:00:36 ◼   ► and it improves the low light and, which is great.

01:00:39 ◼   ► I mean, we'll have to see it.

01:00:40 ◼   ► - I like that they brand a thing.

01:00:42 ◼   ► Now there's a new brand,

01:00:43 ◼   ► which includes the old branded terms.

01:00:45 ◼   ► - The old brand.

01:00:46 ◼   ► - And then in like four more years,

01:00:47 ◼   ► the photonic engine is gonna become a part

01:00:49 ◼   ► of ultra tele pro and then, you know.

01:00:53 ◼   ► - Yeah, exactly right.

01:00:54 ◼   ► And don't forget, we also got a new mode, action mode.

01:00:57 ◼   ► - Action mode.

01:00:59 ◼   ► What do you think's happening with this?

01:01:00 ◼   ► - Which is just a stable,

01:01:02 ◼   ► it's more aggressive anti-stabilization, anti-shake stuff,

01:01:06 ◼   ► but it seems to be something that they put in a mode

01:01:09 ◼   ► or a toggle to turn it on and off.

01:01:11 ◼   ► - I could imagine it maybe zooms in the image a bit,

01:01:13 ◼   ► so you get some play with the--

01:01:15 ◼   ► - Yeah, something like that is probably what's going on.

01:01:18 ◼   ► - And they're saying, so you don't need to gimbal anymore.

01:01:20 ◼   ► It's their whole thing, right?

01:01:21 ◼   ► - Yeah, but you wouldn't want to use this all the time.

01:01:23 ◼   ► This is something you turn on

01:01:25 ◼   ► because you know you're gonna be doing this.

01:01:26 ◼   ► So there are obviously trade-offs involved.

01:01:28 ◼   ► Like you said, maybe they're zooming in

01:01:29 ◼   ► or something like that, but it's there.

01:01:32 ◼   ► - I will say with the photonic engine thing,

01:01:34 ◼   ► it was something that they kept mentioning,

01:01:36 ◼   ► which is interesting, it applies to all of the cameras.

01:01:39 ◼   ► All of the cameras get this benefit, which is cool.

01:01:41 ◼   ► - Yeah, 'cause it's the pipeline.

01:01:42 ◼   ► It's happening within the image pipeline that they built.

01:01:45 ◼   ► It's all, it's further up.

01:01:46 ◼   ► - All US models, eSIM now.

01:01:50 ◼   ► - Of this, yeah, eSIM.

01:01:52 ◼   ► - eSIM.

01:01:53 ◼   ► - This was the introduced in the we love eSIMs segment.

01:01:57 ◼   ► - Interesting.

01:01:58 ◼   ► - And I'm sure it's good for Apple

01:02:00 ◼   ► because they get rid of the SIM tray

01:02:01 ◼   ► and they don't have to engineer that

01:02:03 ◼   ► and they don't have to cut it out of the side of the frame

01:02:06 ◼   ► and they don't have to leave space on the inside

01:02:08 ◼   ► and have a SIM reader or any of that stuff.

01:02:11 ◼   ► It makes me uneasy just because I still use a SIM card

01:02:13 ◼   ► because I keep transferring it to different phones

01:02:15 ◼   ► that I'm reviewing.

01:02:16 ◼   ► So that's interesting.

01:02:18 ◼   ► - So I looked into this a little bit.

01:02:20 ◼   ► - Yeah.

01:02:21 ◼   ► - Apple has a support document.

01:02:22 ◼   ► As part of the quick setup thing,

01:02:24 ◼   ► you're able to transfer the SIM card that's in a phone

01:02:28 ◼   ► to an eSIM on a new phone.

01:02:31 ◼   ► - Right.

01:02:32 ◼   ► - Which is sort of interesting.

01:02:32 ◼   ► - The only things that give me hesitation

01:02:34 ◼   ► are things that are more about me

01:02:36 ◼   ► than they're about the regular person, right?

01:02:38 ◼   ► 'Cause for me, it's like,

01:02:39 ◼   ► well, if I wanna try four different phones,

01:02:42 ◼   ► now I have to transfer my eSIM to that phone

01:02:44 ◼   ► and then transfer it to this one.

01:02:45 ◼   ► And how many transfers and does my carrier get upset

01:02:48 ◼   ► that I'm transferring my eSIM around or do they not care?

01:02:51 ◼   ► Maybe they don't care, but I'm always worried

01:02:53 ◼   ► that they're gonna say,

01:02:54 ◼   ► "Oh, this guy's changed his eSIM 10 times,

01:02:57 ◼   ► "so we're gonna flag his account," or something like that.

01:03:00 ◼   ► But I think I'm just gonna have to give up

01:03:01 ◼   ► and embrace the eSIM now.

01:03:02 ◼   ► 'Cause SIM cards are dumb, right?

01:03:04 ◼   ► SIM cards are stupid.

01:03:05 ◼   ► We shouldn't have them anymore.

01:03:06 ◼   ► - No way.

01:03:07 ◼   ► - It's like, why should we ever,

01:03:10 ◼   ► yeah, we shouldn't have them anymore.

01:03:11 ◼   ► - And I have a similar thing to you.

01:03:13 ◼   ► I'm like intrigued, 'cause, so,

01:03:15 ◼   ► these iPhones come out when I'm in Memphis,

01:03:18 ◼   ► at a podcast-a-thon, I'm going to try and get an American phone. I will have to see

01:03:23 ◼   ► if I can transfer my British eSIM to an American phone. Who knows, right? We'll find out. I'll

01:03:30 ◼   ► let you know how it goes, Jason. We can talk about it. But, you know, I want to get one.

01:03:35 ◼   ► So far out, Myke. Far out. Far out, baby. Far out. The answer is, after a year, literally

01:03:43 ◼   ► this was the rumor for last year's iPhone event after a year of rumors the

01:03:50 ◼   ► satellite emergency feature emergency SOS by satellite is true it's true mm-hmm

01:03:57 ◼   ► it's all true it's all true baby and it's great I know we've talked about it

01:04:01 ◼   ► before but the idea is when you're out of service and something bad happens

01:04:06 ◼   ► that's really bad yeah and so they've made this thing and I like how they

01:04:09 ◼   ► talked about look it's complicated because we don't have the big antenna so

01:04:12 ◼   ► we have this user interface where you have to point it

01:04:15 ◼   ► at the satellite and it's, you know, on the inside,

01:04:17 ◼   ► it's like the range, it's doing the,

01:04:19 ◼   ► what's the strength of signal from the satellite.

01:04:21 ◼   ► And I used to have satellite TV and I remember being up

01:04:24 ◼   ► on my roof trying to point the dish in exactly the right

01:04:26 ◼   ► place to hit the satellite.

01:04:27 ◼   ► It's kind of like that, you know, keep moving,

01:04:29 ◼   ► keep pointing at satellite once you lock it in

01:04:32 ◼   ► and you hold it there and it can take less than 15 seconds

01:04:36 ◼   ► in clear sky, but in light foliage,

01:04:39 ◼   ► it might take a few minutes.

01:04:40 ◼   ► It's a very low speed transfer,

01:04:42 ◼   ► but it means that you can send an emergency message

01:04:46 ◼   ► or using Find My, share your current location via satellite.

01:04:51 ◼   ► And I think this is great because again,

01:04:52 ◼   ► it's gonna save lives.

01:04:53 ◼   ► We know that already.

01:04:55 ◼   ► Next year, we'll have the emergency SOS via satellite

01:04:58 ◼   ► saved my life video montage of real people.

01:05:01 ◼   ► - You're gonna get a combo.

01:05:02 ◼   ► Someone's like fallen down and they're on a mountain

01:05:05 ◼   ► and they couldn't call base camp because they've fallen over.

01:05:08 ◼   ► - Right.

01:05:09 ◼   ► or crash detection, they're gonna be out on the outside

01:05:12 ◼   ► of cell service and they crash into a tree

01:05:15 ◼   ► and it calls and it uses the satellite to do it.

01:05:19 ◼   ► I also thought it was really interesting that they talk

01:05:21 ◼   ► about having to compress the text 'cause they're really,

01:05:23 ◼   ► really limited with what they're able to send

01:05:26 ◼   ► across the satellite from an iPhone, right?

01:05:28 ◼   ► All the way out into space, that's hard.

01:05:31 ◼   ► And that on top of that, they built basically a wizard

01:05:34 ◼   ► that walks you through identifying

01:05:36 ◼   ► your current emergency situation.

01:05:38 ◼   ► And that's super smart because that allows them to boil it down to the exact details in a way that

01:05:44 ◼   ► is a very, very short amount of data that's being sent over the satellite. And then on the other end

01:05:50 ◼   ► is being translated back into the report of where they are and what the situation is. And then they

01:05:57 ◼   ► said that they've got it where those get sent as text messages to places that accept text messages

01:06:02 ◼   ► and places that have a live operator,

01:06:04 ◼   ► they have an operator who will relay the message via voice

01:06:09 ◼   ► from your message to the emergency.

01:06:13 ◼   ► Like it's really well thought out.

01:06:14 ◼   ► It's so smart.

01:06:15 ◼   ► It will save people's lives.

01:06:17 ◼   ► And this leads me to my question, which is,

01:06:20 ◼   ► how, this is a service.

01:06:22 ◼   ► I was listening to Accidental Tech Podcast

01:06:24 ◼   ► from last week while I was driving down here.

01:06:25 ◼   ► And they were talking about this

01:06:27 ◼   ► and it struck me, this rumor.

01:06:29 ◼   ► I thought, this is a service.

01:06:31 ◼   ► And you can't,

01:06:33 ◼   ► you can't really say if you don't wanna die

01:06:38 ◼   ► out in the middle of nowhere, pay us a fee, right?

01:06:41 ◼   ► Like that's a hard sell, right?

01:06:44 ◼   ► Like, hey, this new iPhone has this life-saving feature,

01:06:48 ◼   ► here's what it costs for us to save your life.

01:06:50 ◼   ► And yet it's a service you can't not,

01:06:54 ◼   ► I think, charge for it ultimately,

01:06:57 ◼   ► because this is a, you know,

01:06:59 ◼   ► they're using a satellite provider,

01:07:02 ◼   ► they're doing all the satellite data transfer,

01:07:03 ◼   ► it can't be cheap.

01:07:04 ◼   ► So what they did, and I was really impressed with this,

01:07:09 ◼   ► is they did a free for two years with purchase.

01:07:14 ◼   ► So you get this for your iPhone for two years with purchase,

01:07:20 ◼   ► presumably at that point you're gonna have to pay something

01:07:22 ◼   ► to keep it going.

01:07:23 ◼   ► But if you're a new iPhone buyer--

01:07:25 ◼   ► or it's a part of iCloud Plus or something like that.

01:07:28 ◼   ► - Right, but it's not gonna be an upsell where it's like,

01:07:31 ◼   ► congratulations on spending $1,000 on your phone,

01:07:33 ◼   ► would you like to not die out in the wilderness?

01:07:36 ◼   ► That'll be an extra whatever.

01:07:37 ◼   ► No, it's covered for two years.

01:07:39 ◼   ► I think it's an interesting solution to that problem

01:07:42 ◼   ► of that this is totally a service,

01:07:44 ◼   ► and they could have said, pay us for this service up front.

01:07:47 ◼   ► If you want satellite emergency SOS, you gotta pay us,

01:07:51 ◼   ► and that's not what they did,

01:07:52 ◼   ► and I think that's a great move.

01:07:54 ◼   ► And it really is something that not everybody's gonna need, right?

01:07:58 ◼   ► Like, lots of people, sure, but lots of people, not so much.

01:08:04 ◼   ► I feel like, depending on where you live in the world and what you might get up to, I don't know.

01:08:09 ◼   ► But nevertheless, it's quite a morbid thing to think about, but it is really interesting to build features into your products

01:08:18 ◼   ► that are designed to help you not die as a selling point?

01:08:23 ◼   ► - So I, yeah, and that's what I mean

01:08:26 ◼   ► when I say the challenge of how do you use something

01:08:30 ◼   ► that is gonna save you from dying,

01:08:33 ◼   ► but has a real cost, right?

01:08:36 ◼   ► Apple has had to make a deal with this satellite company

01:08:38 ◼   ► and build this whole system.

01:08:40 ◼   ► And it's not just the cost of building the software

01:08:43 ◼   ► and stuff, it's the ongoing cost of connecting

01:08:46 ◼   ► to their satellite network.

01:08:47 ◼   ► And that's a real cost because satellites aren't free.

01:08:50 ◼   ► You gotta shoot them up there.

01:08:52 ◼   ► And then they're up in space.

01:08:53 ◼   ► And if they come down, you gotta have a replacement

01:08:56 ◼   ► that you can switch to.

01:08:58 ◼   ► And it's expensive.

01:09:00 ◼   ► But yeah, it's really unpleasant to have to juxtapose

01:09:04 ◼   ► the idea that there's life-saving technology

01:09:06 ◼   ► and pay up dead beats, right?

01:09:07 ◼   ► Like you don't wanna do that.

01:09:09 ◼   ► So what do you do?

01:09:11 ◼   ► And so making it the free for two years

01:09:16 ◼   ► is I think it's a pretty interesting and good compromise.

01:09:20 ◼   ► I think, I mean, the argument is,

01:09:23 ◼   ► maybe not everybody needs this thing,

01:09:25 ◼   ► but I think that's not, maybe I'm wrong,

01:09:28 ◼   ► but I think that's not true.

01:09:29 ◼   ► I will tell you that we had to drive up to Oregon

01:09:33 ◼   ► for Julian's college orientation.

01:09:35 ◼   ► And then we were just in the Eastern Sierras

01:09:39 ◼   ► over Labor Day weekend.

01:09:40 ◼   ► And you're streaming music and then it stops

01:09:44 ◼   ► and you realize that you are out of service.

01:09:46 ◼   ► like you're in the mountains, you're around Mount Shasta,

01:09:48 ◼   ► or you're going through the mountains in Oregon,

01:09:52 ◼   ► or you're going through Yosemite,

01:09:54 ◼   ► and sometimes you've got service.

01:09:57 ◼   ► I mean, I would be surprised,

01:09:59 ◼   ► 'cause then a notification would pop up,

01:10:01 ◼   ► and I'd be like, "Oh, we're back in service for a moment,"

01:10:03 ◼   ► and then it would go away again.

01:10:04 ◼   ► Like, if you live your life at any point

01:10:07 ◼   ► in a place like that, and you hear these stories

01:10:09 ◼   ► about people who are like,

01:10:10 ◼   ► just they're going through the mountains

01:10:12 ◼   ► on the way to see grandma,

01:10:15 ◼   ► and their car breaks down and they don't have service.

01:10:19 ◼   ► Like what do you do in a situation like that?

01:10:22 ◼   ► And the answer is you tell your kid to stay in the car

01:10:25 ◼   ► and the snow's coming down and you try to get to the road

01:10:27 ◼   ► and if somebody's coming, you flag them down

01:10:30 ◼   ► or is nobody coming and 'cause they closed the road

01:10:33 ◼   ► but you were the last car through.

01:10:34 ◼   ► I mean, it's terrifying.

01:10:35 ◼   ► So this is, and our smartphones are so important

01:10:38 ◼   ► and they're such an important part of our lives.

01:10:40 ◼   ► So to have this be built into every iPhone

01:10:43 ◼   ► and have it be free for two years after you buy that iPhone.

01:10:46 ◼   ► Yeah, I'm really glad that they went to the trouble

01:10:50 ◼   ► of building this feature in because there's a difference

01:10:52 ◼   ► between buying a fancy survival radio

01:10:55 ◼   ► that you carry with you in the back country

01:10:58 ◼   ► and just getting stuck somewhere with your iPhone.

01:11:02 ◼   ► - So we mentioned already that these devices

01:11:05 ◼   ► are sticking in price, $799 and $899,

01:11:10 ◼   ► both available to order this Friday.

01:11:12 ◼   ► The iPhone 14 is shipping September 16th.

01:11:14 ◼   ► The iPhone 14 Plus is the sacrificial iPhone.

01:11:18 ◼   ► It's not shipping until October 7th.

01:11:20 ◼   ► This is the only phone that has been dated this way.

01:11:24 ◼   ► I expect it's like, we have,

01:11:26 ◼   ► here's my thinking on this, right?

01:11:28 ◼   ► Who knows, right? - Okay.

01:11:29 ◼   ► - We have a limited amount of parts

01:11:30 ◼   ► that we can use amongst the phones in general.

01:11:31 ◼   ► - Priorities.

01:11:33 ◼   ► - Let's put this on the phone

01:11:35 ◼   ► that does not already have a direct model, right?

01:11:39 ◼   ► Because they don't, you know,

01:11:41 ◼   ► where they don't want to go for a period of time

01:11:43 ◼   ► where they're not selling a certain phone

01:11:44 ◼   ► or they do it today and it's like weeks and weeks

01:11:47 ◼   ► and weeks away and then they're like,

01:11:49 ◼   ► well does that mean nobody's gonna buy an iPhone,

01:11:51 ◼   ► regular iPhone for a long period of time?

01:11:53 ◼   ► This phone is not replacing something technically.

01:11:56 ◼   ► There isn't an iPhone 13 plus.

01:11:59 ◼   ► So they've just decided this is the one

01:12:01 ◼   ► that will go into October.

01:12:02 ◼   ► Because what could be part of this phone specifically

01:12:06 ◼   ► that is a problem part is how I look at it, I don't know.

01:12:09 ◼   ► Yeah, I think it's priorities, you're right.

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01:13:23 ◼   ► iPhone 14 Pro and iPhone 14 Pro Max.

01:13:28 ◼   ► - Oh yeah, it's time to go to a special island.

01:13:32 ◼   ► I call it the Dynamic Island.

01:13:34 ◼   ► This is exciting.

01:13:38 ◼   ► I am incredibly hyped for this phone.

01:13:41 ◼   ► - You know what's not exciting about this phone, Myke?

01:13:44 ◼   ► - What?

01:13:45 ◼   ► - The color.

01:13:46 ◼   ► - Oh yeah. - The color is not exciting.

01:13:48 ◼   ► - I don't like the purple, Jason.

01:13:50 ◼   ► - I've seen the purple.

01:13:51 ◼   ► - Tell me about it.

01:13:52 ◼   ► - It is, remember when I said Apple would find a way

01:13:55 ◼   ► to make purple not exciting?

01:13:56 ◼   ► - No. (laughs)

01:13:59 ◼   ► - It's, you know how the midnight laptop,

01:14:01 ◼   ► it's like, oh, it's black.

01:14:02 ◼   ► And then you look in exactly the right line,

01:14:04 ◼   ► you're like oh I see I see it's blue this is like that it's like hey it's a

01:14:10 ◼   ► gray phone and then you're looking right and you're like oh I guess it's purple

01:14:13 ◼   ► so they really should have caught this Twilight then as a listener recommended

01:14:17 ◼   ► they should have right except except they didn't do midnight and starlight

01:14:21 ◼   ► because those aren't professional colors instead we get silver gold deep purple

01:14:24 ◼   ► and another space black what does that another space black why space gray but

01:14:31 ◼   ► - But if space gray was already not a defined color.

01:14:35 ◼   ► - Yes.

01:14:36 ◼   ► - Why do we need space black?

01:14:37 ◼   ► Why can't it just be space gray?

01:14:39 ◼   ► - I don't know.

01:14:41 ◼   ► - How black is space black?

01:14:42 ◼   ► 'Cause it looks kind of gray to me.

01:14:44 ◼   ► - Apple has decided that the iPhone Pro

01:14:46 ◼   ► should not come in fun colors, even as an option.

01:14:49 ◼   ► It should just have sort of like

01:14:51 ◼   ► really super standard colors.

01:14:53 ◼   ► Okay, but deep purple like midnight forest

01:14:57 ◼   ► and darkened seascape and, you know,

01:15:00 ◼   ► again, 2 a.m. lemon.

01:15:03 ◼   ► These are all just terrible colors.

01:15:05 ◼   ► - I mean, look, ultimately I'm happy I don't have

01:15:08 ◼   ► to just to make a hard decision to move away

01:15:10 ◼   ► from my beloved gold and gold looks as amazing as ever,

01:15:12 ◼   ► so I'm going gold.

01:15:14 ◼   ► - Deep purple, I mean, I like purple.

01:15:16 ◼   ► I like that it's purple.

01:15:17 ◼   ► Let's go to the dynamic.

01:15:18 ◼   ► - This thing looks amazing.

01:15:20 ◼   ► Have you gotten to see it in use?

01:15:22 ◼   ► - Yeah, yeah, in use I used it.

01:15:24 ◼   ► So here's the thing.

01:15:25 ◼   ► We base so many of our stories and speculations

01:15:28 ◼   ► on rumors from the supply chain

01:15:30 ◼   ► And the rumor from the supply chain was about the cutouts.

01:15:32 ◼   ► So everything was about the cutouts.

01:15:33 ◼   ► It was about the little lozenge and the little dot

01:15:35 ◼   ► and it was cutouts.

01:15:36 ◼   ► Apple's gonna have cutouts in their display,

01:15:37 ◼   ► like a hole punch.

01:15:38 ◼   ► It's gonna be like an Android,

01:15:40 ◼   ► they're gonna have little hole punch things, whatever.

01:15:42 ◼   ► And then last week it was sort of like,

01:15:44 ◼   ► oh, but maybe they'll be connected.

01:15:45 ◼   ► And then over the weekend it was like,

01:15:47 ◼   ► oh, and maybe the little recording indicator light

01:15:49 ◼   ► will be in there instead of somewhere else.

01:15:51 ◼   ► And if you're somebody at Apple,

01:15:54 ◼   ► if you're a fly on the wall at Apple,

01:15:55 ◼   ► you're like, oh, they're getting closer.

01:15:57 ◼   ► They're getting closer.

01:15:58 ◼   ► Are they gonna get it?

01:15:59 ◼   ► Are they gonna figure it out?

01:16:00 ◼   ► And the answer is no, they didn't get it.

01:16:03 ◼   ► It was an actual surprise because what Apple did

01:16:05 ◼   ► with the Dynamic Island, I think it's so funny and clever,

01:16:08 ◼   ► is they took the existence of those cutouts

01:16:13 ◼   ► and the idea that they would mask it with a little element

01:16:15 ◼   ► and they designed a whole bunch of status indicators

01:16:19 ◼   ► around that element, that that element grows and stretches

01:16:24 ◼   ► and the items that appear in the indicators

01:16:26 ◼   ► are artfully placed not on the cutouts.

01:16:30 ◼   ► And it's like, you can, in bright sunlight,

01:16:32 ◼   ► you can see the cutouts, right?

01:16:33 ◼   ► You can see them.

01:16:34 ◼   ► But most of the time,

01:16:36 ◼   ► you forget that the cutouts are even there.

01:16:38 ◼   ► And instead, the little dynamic island

01:16:41 ◼   ► is just your little buddy

01:16:42 ◼   ► who gives you information about stuff.

01:16:44 ◼   ► And it's not marring your display.

01:16:48 ◼   ► It's an always on information bar.

01:16:53 ◼   ► So smart and clever.

01:16:55 ◼   ► little whimsical animations everywhere to make it wider or taller as needed.

01:17:00 ◼   ► So yeah, you're in music and you're playing music and then you

01:17:03 ◼   ► flip up to go to the home screen and as you flip up to the home screen a music

01:17:08 ◼   ► widget, essentially for lack of a better name, flips up into the dynamic island

01:17:15 ◼   ► and it sits there with a little tiny, teeny tiny thumbnail of the album art

01:17:19 ◼   ► and a dynamic waveform that is color matched to the album art by the way and it's not fake,

01:17:27 ◼   ► it's real. And you know Myke, the answer here is this is why live activities weren't coming

01:17:33 ◼   ► in iOS 16.0 and they said they were coming later this fall is because I think these are

01:17:39 ◼   ► basically live activities. They go together. I was hedging but like it was very clear in

01:17:46 ◼   ► the moment, it's like, oh, this is what, this is the other part of what the Live Activities

01:17:50 ◼   ► API is, is this display. And so, yeah, it's like a huge change in the iPhone interface

01:18:00 ◼   ► to have a live status area that's available no matter what you're doing that says what

01:18:05 ◼   ► else your iPhone is doing and integrated in a way that is funny and playful and natural.

01:18:13 ◼   ► So the proof is going to be in how it is to use, but in a short amount of time with it,

01:18:20 ◼   ► like I'm inclined to think that this is going to be a winner. That they took the bear problem

01:18:26 ◼   ► of those two cutouts and instead of doing something, doing nothing or doing the minimum,

01:18:31 ◼   ► which is masking them out and maybe putting a dot back there, they said, "Why don't we,

01:18:36 ◼   ► in a very quintessentially Apple way, why don't we lean into it and make this a fundamental

01:18:42 ◼   ► iPhone interface element that is part of our identity going forward for the iPhone.

01:18:46 ◼   ► Really excited about it.

01:18:47 ◼   ► And that, there was a confirmation from a friend that just showed Serenity Caldwell.

01:18:51 ◼   ► It is part of Live Activities and Activity Kit.

01:18:53 ◼   ► It's not available in the release candidate right now, but will be coming to iOS 16 and

01:18:58 ◼   ► Xcode later this year.

01:18:59 ◼   ► So when the iPhone ship, it will only be Apple's, it will only be Apple's apps and services

01:19:05 ◼   ► in the Design Make Island.

01:19:07 ◼   ► And then later on this year, you'll be able to see third party apps when the Live Activity

01:19:12 ◼   ► these things ships, it's all kind of tied into that.

01:19:15 ◼   ► The always on display got very little time and information.

01:19:20 ◼   ► - Yeah, yeah, it is, I got to play with that too.

01:19:23 ◼   ► It looks good.

01:19:25 ◼   ► I think it's funny that again, so,

01:19:27 ◼   ► remember when I said earlier in this episode

01:19:30 ◼   ► that I think people underestimate Apple?

01:19:32 ◼   ► - Mm-hmm.

01:19:33 ◼   ► - Well, here are a couple other examples,

01:19:35 ◼   ► which is the Dynamic Island,

01:19:36 ◼   ► everybody underestimated Apple and figured they'd just,

01:19:38 ◼   ► you know, patch it up with some pixels and call it a day.

01:19:41 ◼   ► - Yeah.

01:19:41 ◼   ► do that. They leaned into it. Always on display I think is in that category too

01:19:46 ◼   ► because I think everybody just like we did where we said oh that it's gonna be

01:19:50 ◼   ► an Apple Watch Pro and they're not gonna lean into the sports features I think we

01:19:52 ◼   ► said oh well you know let's get let's curb our enthusiasm let's get our little

01:19:56 ◼   ► let's not get our hopes up it's probably gonna drop out the images and it's gonna

01:20:00 ◼   ► be really kind of a very boring thing because they want to save power and it's

01:20:04 ◼   ► like no no if you've got a colorful background picture when it's in always

01:20:09 ◼   ► on mode, it's still visible. It's dimmer and they are doing some algorithms to reduce what

01:20:17 ◼   ► is displayed so that it draws less power on the OLED display. But it's not like everything

01:20:23 ◼   ► fades to black and with some very light gray items. The widgets are monochrome, but your

01:20:31 ◼   ► background is not monochrome. It's still there. And like the Apple Watch, it will drop out.

01:20:37 ◼   ► I set a timer and then put it into always on mode and it did the Apple Watch thing where

01:20:42 ◼   ► it doesn't show you the rest of the seconds.

01:20:44 ◼   ► It only shows you the minute.

01:20:45 ◼   ► Right.

01:20:46 ◼   ► It's like, come on, you're refreshing once a second.

01:20:49 ◼   ► Refresh the second hand, please.

01:20:51 ◼   ► But yeah, it's way more vibrant for, again, a dimmed display, but it's way more vibrant

01:20:59 ◼   ► and personalized.

01:21:00 ◼   ► They're not throwing that stuff away.

01:21:02 ◼   ► Now that you've personalized your lock screen, good news, we're making it all disappear when

01:21:06 ◼   ► and it's always on.

01:21:08 ◼   ► And then you tap and it all kind of lights up.

01:21:11 ◼   ► - Yeah, this is a feature I feel like I really need

01:21:14 ◼   ► to use myself as well to like fully understand it

01:21:16 ◼   ► because it's not, it is very different to what I expected.

01:21:19 ◼   ► Like I can't work out how bright does it feel?

01:21:23 ◼   ► Like, and again, like we're saying like,

01:21:24 ◼   ► what do you do with it at night?

01:21:25 ◼   ► Like I'm intrigued about that.

01:21:27 ◼   ► - And it depends on, I think it probably depends

01:21:30 ◼   ► on your light environment, right?

01:21:31 ◼   ► Like I would imagine that it's actually brighter

01:21:33 ◼   ► when you're outside and dimmer when you're inside,

01:21:35 ◼   ► but it does and it's got a little,

01:21:37 ◼   ► it's got a little animation, like literally you tap it

01:21:40 ◼   ► and it fades up, right?

01:21:42 ◼   ► It doesn't just blink or anything.

01:21:43 ◼   ► It fades up into the full presentation mode.

01:21:46 ◼   ► Again, a little bit like the Apple Watch.

01:21:48 ◼   ► Clearly, this was all a lesson learned

01:21:51 ◼   ► on the Apple Watch applied to the iPhone,

01:21:54 ◼   ► but it looks good.

01:21:55 ◼   ► - It has an A16 chip?

01:21:58 ◼   ► - Yes, new chip, no chip lab,

01:22:01 ◼   ► but Greg Joswiak gave us the plug

01:22:04 ◼   ► And I'm just gonna point out,

01:22:05 ◼   ► this is the next generation Apple chip,

01:22:08 ◼   ► which means it might be the next generation

01:22:10 ◼   ► on which the M3 is based for the Mac.

01:22:15 ◼   ► Maybe not.

01:22:16 ◼   ► There are some rumors that they might skip a generation

01:22:18 ◼   ► at some point.

01:22:19 ◼   ► It's their first four nanometer chip.

01:22:20 ◼   ► - That's the key part though, right?

01:22:22 ◼   ► Like if it does become, or even if this doesn't,

01:22:25 ◼   ► but now we can see what, okay,

01:22:28 ◼   ► probably the M3 will be four nanometer at least, right?

01:22:32 ◼   ► - Yeah. - Or most,

01:22:33 ◼   ► or whatever way we do it.

01:22:35 ◼   ► - Yes. - And then, I guess,

01:22:37 ◼   ► I think really for me, the only thing that I noted,

01:22:39 ◼   ► which was interesting, is as a new display engine

01:22:42 ◼   ► on the chip, which is powering the always-on

01:22:44 ◼   ► dynamic island's anti-aliasing.

01:22:46 ◼   ► So there's something going on there.

01:22:48 ◼   ► - They didn't make a lot of speed claims here.

01:22:51 ◼   ► I do think that they focused on,

01:22:53 ◼   ► they did talk about the high power cores are more powerful,

01:22:59 ◼   ► and they use less power.

01:23:00 ◼   ► And then the efficiency cores,

01:23:01 ◼   ► And the truth is those four efficiency cores,

01:23:04 ◼   ► the iPhone is not using the high performance cores often.

01:23:07 ◼   ► - It is not interesting or enlightening,

01:23:10 ◼   ► I think at this point to hear about the power

01:23:12 ◼   ► of the chip inside of the iPhone.

01:23:15 ◼   ► - Yeah, honestly, I think you're right.

01:23:17 ◼   ► - I don't care about it anymore.

01:23:18 ◼   ► - And that's why they talked about,

01:23:20 ◼   ► instead they talked about using their cores

01:23:22 ◼   ► and their CPU cores and their GPU cores

01:23:24 ◼   ► and the neural engine and the ISP to do camera stuff, right?

01:23:28 ◼   ► Because that is, in fact, I would be surprised

01:23:32 ◼   ► if the thumbnail sketch of what this phone model year

01:23:35 ◼   ► was going to be way back when was,

01:23:38 ◼   ► this is the one with a 48 megapixel sensor on it.

01:23:42 ◼   ► And therefore, the chip development for this chip model

01:23:46 ◼   ► needs to kill it on the image processing

01:23:50 ◼   ► because this is when we're doing it.

01:23:52 ◼   ► - It's gotta do whatever it's got to do

01:23:54 ◼   ► to deal with so much more information coming down.

01:23:58 ◼   ► - The pipeline, I've read the pipeline.

01:24:01 ◼   ► But for me--

01:24:02 ◼   ► - You get higher up,

01:24:03 ◼   ► then you see what's coming down sooner.

01:24:05 ◼   ► - And you need more of it.

01:24:06 ◼   ► For me, I wanna know raw power and speeds

01:24:10 ◼   ► and cores for the Mac, right?

01:24:12 ◼   ► But for the iPhone and for the iPad,

01:24:14 ◼   ► it's not really interesting anymore.

01:24:16 ◼   ► - It's more what you can do with it

01:24:17 ◼   ► because they're not constrained in any other way.

01:24:18 ◼   ► - Especially now because it used to be fun of like,

01:24:22 ◼   ► look how much faster this is than my Mac.

01:24:24 ◼   ► Well, that doesn't count anymore

01:24:25 ◼   ► 'cause we have those chips now.

01:24:27 ◼   ► So like it's not, anyway. - Exactly.

01:24:29 ◼   ► - The camera though, Jason Snell,

01:24:31 ◼   ► my God, I'm so freaking excited.

01:24:34 ◼   ► They gave me literally everything I wanted

01:24:36 ◼   ► from the camera segment of the keynote today.

01:24:39 ◼   ► - So the things that we thought they might do, right?

01:24:43 ◼   ► 'Cause the simple version was, well, that 48 megapixel,

01:24:46 ◼   ► they're gonna do pixel binning, which they did.

01:24:48 ◼   ► They call it the quad pixel sensor.

01:24:50 ◼   ► That's the whole idea.

01:24:51 ◼   ► You use four pixels, so you've got lots of light

01:24:54 ◼   ► to make a really, really, really good looking

01:24:56 ◼   ► 12 megapixel image.

01:24:57 ◼   ► Great.

01:24:58 ◼   ► But what else can you do?

01:24:59 ◼   ► And this is where it's like,

01:25:00 ◼   ► well, what do they choose to do?

01:25:02 ◼   ► The answer is they chose to, among other things,

01:25:06 ◼   ► create a virtual additional iPhone camera,

01:25:11 ◼   ► which is the cropped middle 12 megapixels of the new sensor

01:25:16 ◼   ► at which you can take a full resolution photo.

01:25:19 ◼   ► There's no optical zoom or anything.

01:25:21 ◼   ► It's just a cropped in.

01:25:22 ◼   ► It's not using the quad pixel at that point.

01:25:24 ◼   ► It's using the actual pixels,

01:25:25 ◼   ► but you can do that and it's like you've zoomed in to 2X

01:25:29 ◼   ► for full resolution photos and 4K video.

01:25:34 ◼   ► - I love this.

01:25:35 ◼   ► Like I love that the 3X exists, but I miss the 2X

01:25:39 ◼   ► and they even called it out in a way I was so happy about

01:25:42 ◼   ► where they're like,

01:25:43 ◼   ► because also 3X is not so good for portrait, which it's not.

01:25:47 ◼   ► Like I feel like portrait photos now

01:25:49 ◼   ► I'm either too far away or too close.

01:25:51 ◼   ► - Yes.

01:25:52 ◼   ► - And 2X is so much better for that.

01:25:53 ◼   ► So I'm really happy about this.

01:25:55 ◼   ► I hoped they would do something like this.

01:25:58 ◼   ► People thought, and I had thought,

01:25:59 ◼   ► I wondered, will they use this sensor to do 10x zoom,

01:26:03 ◼   ► like Samsung does, but they hadn't done that.

01:26:06 ◼   ► What I'm happy is they've done

01:26:08 ◼   ► what I actually realistically wanted,

01:26:10 ◼   ► which was more settings that are of high quality,

01:26:15 ◼   ► rather than pushing past quality.

01:26:17 ◼   ► And I think one of the reasons they haven't done this

01:26:19 ◼   ► is there is a future iPhone

01:26:21 ◼   ► expected to get a periscope camera,

01:26:23 ◼   ► and so you may as well wait for that one to do that,

01:26:25 ◼   ► that kind of further out feature.

01:26:27 ◼   ► - I just wanna be clear.

01:26:29 ◼   ► Again, it's not a digital zoom.

01:26:33 ◼   ► What they're doing is using the 12 megapixels.

01:26:37 ◼   ► Instead of taking 48 and binning it to 12,

01:26:39 ◼   ► and it's taking the 12 like it was the old iPhone,

01:26:43 ◼   ► but because it's got the lens

01:26:45 ◼   ► that's displaying on the whole sensor,

01:26:47 ◼   ► and they're taking the center of it,

01:26:49 ◼   ► it's effectively a zoom,

01:26:51 ◼   ► but it's zooming by discarding the quad pixel algorithm

01:26:56 ◼   ► and instead using the more classic one dot per.

01:26:59 ◼   ► So the image quality is not gonna be as good

01:27:02 ◼   ► as at the normal camera mode,

01:27:05 ◼   ► but it's not a digital zoom

01:27:06 ◼   ► because it's not inventing pixels.

01:27:08 ◼   ► - Yep.

01:27:08 ◼   ► But they can still throw it through

01:27:10 ◼   ► our wonderful friend photonic engine

01:27:12 ◼   ► and get some better results out of it maybe.

01:27:15 ◼   ► - Yeah, there's people in the chat room saying

01:27:16 ◼   ► it's a digital zoom.

01:27:18 ◼   ► I mean, define it how you want.

01:27:19 ◼   ► To me, digital zoom means you're creating information

01:27:21 ◼   ► where there isn't any.

01:27:23 ◼   ► Where you're taking something that,

01:27:24 ◼   ► you're blowing up pixels and making virtual pixels

01:27:27 ◼   ► and making the image look bigger than it actually is.

01:27:31 ◼   ► And they're not blowing up pixels here.

01:27:33 ◼   ► They're just cropping the pixels.

01:27:34 ◼   ► So that feels different to me.

01:27:37 ◼   ► - But everything across the board is getting better

01:27:39 ◼   ► with hardware and with software.

01:27:41 ◼   ► The ultra wide has a larger sensor,

01:27:43 ◼   ► three times better improvement in low light.

01:27:46 ◼   ► By the way, the main camera has a 2X improvement

01:27:49 ◼   ► over the 13 Pro in low light for this stuff.

01:27:51 ◼   ► Higher quality macro mode photos.

01:27:55 ◼   ► They have a new adaptive flash,

01:27:57 ◼   ► which I thought was really smart,

01:27:58 ◼   ► that dependent on the focal length of the image,

01:28:01 ◼   ► they adapt how much light they use, which is genius.

01:28:05 ◼   ► And then for cinematic mode, they go up to 4K now in video,

01:28:10 ◼   ► and you can do it at 24 frames per second.

01:28:13 ◼   ► And ProRAW, you can use the full 48 megapixels resolution,

01:28:19 ◼   ► if you know what you're doing with it.

01:28:20 ◼   ► - Yeah, right.

01:28:21 ◼   ► That's it, like what, so what if you say,

01:28:23 ◼   ► well, it's great that you're doing this quad pixel thing,

01:28:25 ◼   ► but I want all those pixels.

01:28:27 ◼   ► I'm a pro photographer and I want 48 megapixels.

01:28:29 ◼   ► The answer is great.

01:28:31 ◼   ► Then you use ProRAW, you get all 48 megapixels of it.

01:28:34 ◼   ► Do what you want with it.

01:28:35 ◼   ► And that's great.

01:28:36 ◼   ► That's fantastic.

01:28:37 ◼   ► - They didn't do 8K.

01:28:39 ◼   ► - Cinematic mode 4K at 24 and 30 is great for people who,

01:28:44 ◼   ► I mean, again, it's who is that?

01:28:45 ◼   ► It's a, for the filmmakers who use the cinematic mode,

01:28:48 ◼   ► I'm not sure anybody is, but if you're an aspiring filmmaker

01:28:51 ◼   ► and you want to shoot 24 4K in cinematic mode, you can now.

01:28:54 ◼   ► - Well, I was listening to the Six Colors

01:28:57 ◼   ► Secret Subscriber podcast and our friend David Sparks said

01:29:01 ◼   ► he wanted to use cinematic mode, but it was just at 1080

01:29:05 ◼   ► and that wasn't working for what he wanted

01:29:07 ◼   ► with the rest of his workflow.

01:29:08 ◼   ► - So there you go, it's for Sparky then.

01:29:10 ◼   ► - It's a higher quality image.

01:29:11 ◼   ► There was no 8K video.

01:29:13 ◼   ► Now I'm assuming that the sensor could do it.

01:29:16 ◼   ► I am expecting they are not doing it yet for two reasons.

01:29:19 ◼   ► One, not a lot of use, I think, for 8K as it stands right now.

01:29:23 ◼   ► And two, the file size is massive.

01:29:26 ◼   ► - Yes, and you have to get it over

01:29:27 ◼   ► that little lightning port.

01:29:29 ◼   ► - Yeah, which is not great.

01:29:31 ◼   ► So I just think right now there isn't a need for 8K.

01:29:34 ◼   ► Let me tell you, Jason, I'm so excited for this phone.

01:29:38 ◼   ► This is a big upgrade, it looks like.

01:29:41 ◼   ► - Yeah, yeah.

01:29:42 ◼   ► I'm looking forward to the real photo samples.

01:29:46 ◼   ► - Yeah, or just my own images, right?

01:29:48 ◼   ► You know what I mean?

01:29:49 ◼   ► Like just, yeah.

01:29:50 ◼   ► - If you're the kind of person who buys an iPhone

01:29:54 ◼   ► for the camera, I feel like there's no question about this.

01:29:58 ◼   ► Like we'll see what the reviews are and all of that,

01:30:00 ◼   ► but like this is a camera upgrade.

01:30:02 ◼   ► I do think that we have the Dynamic Island

01:30:06 ◼   ► as an amazing design upgrade.

01:30:09 ◼   ► - And the always on display too.

01:30:12 ◼   ► - Yeah, there's a bunch of, yeah, for the boring third,

01:30:17 ◼   ► well, this is what Apple does though, right?