Upgrade

00:00:00 ◼   ► [Music]

00:00:08 ◼   ► From Relay FM, this is Upgrade, episode 424.

00:00:12 ◼   ► Today's show is brought to you by TextExpander, Fitbod, Membifold, and Uni Pizza Ovens.

00:00:18 ◼   ► My name is Myke Harley and I am joined by Jason Snell. Hi Jason Snell.

00:00:22 ◼   ► Hi Myke Harley. I'm back at home.

00:00:24 ◼   ► Mm-hmm.

00:00:25 ◼   ► Not at Apple Park.

00:00:26 ◼   ► Not this time.

00:00:28 ◼   ► And you're not at home.

00:00:30 ◼   ► - I'm not at home, I'm in Memphis, Tennessee.

00:00:32 ◼   ► We'll talk about Wyatt a little bit.

00:00:34 ◼   ► I have a #SnellTalk question to kick the show off for you.

00:00:37 ◼   ► Comes from Aaron.

00:00:39 ◼   ► Aaron wants to know, Jason,

00:00:40 ◼   ► how do you feel about the movie Prometheus?

00:00:42 ◼   ► (laughing)

00:00:45 ◼   ► - Well, we know Scott Forstall didn't like it.

00:00:47 ◼   ► - Yeah, we spoke about this on Upgrade Plus last week.

00:00:51 ◼   ► - Yeah, at the California theater,

00:00:52 ◼   ► I overheard Scott Forstall right before he got fired.

00:00:57 ◼   ► I think he actually knew he was leaving at that point and was just kind of there on an

00:01:02 ◼   ► obligatory level. But anyway, I saw Prometheus in the theater and I thought it was okay.

00:01:08 ◼   ► I don't love, love, love it and I think that I have problems with it, but I feel like this

00:01:12 ◼   ► is one of those examples where like the prevailing wisdom, like the internet wisdom has turned

00:01:19 ◼   ► into this thing where they savage that movie and I don't think it's that bad. I actually

00:01:23 ◼   ► think it's okay. I think it's very ambitious and I think it's disappointing as an alien

00:01:29 ◼   ► movie, right? Which is what it actually is. And it's yeah, it's got some dumb stuff in

00:01:35 ◼   ► it, but I think it's got a lot of cool stuff in it too. It's got some perplexing things,

00:01:38 ◼   ► but like again, I thought I enjoyed it in the moment and I don't really understand the

00:01:43 ◼   ► negativity toward it because I think it's okay. But I think lots of people hate it.

00:01:48 ◼   ► Anyway, I disagreed in my own mind as I walked past Scott Forrestal and he said, "It sucked

00:01:53 ◼   ► because I thought to myself, hey, Apple executive, disagree.

00:01:58 ◼   ► But you know, then he wasn't an Apple executive.

00:02:00 ◼   ► He became a Broadway producer shortly thereafter.

00:02:02 ◼   ► - It always surprises me that he never went back to tech.

00:02:06 ◼   ► - I don't know.

00:02:07 ◼   ► Maybe he got enough money that he,

00:02:10 ◼   ► they paid him off to just go away.

00:02:12 ◼   ► Maybe so.

00:02:14 ◼   ► I don't know.

00:02:15 ◼   ► Second acts, this is a topic for another time,

00:02:16 ◼   ► but second acts of Apple execs like are not,

00:02:20 ◼   ► Apple execs don't generally do well after they leave Apple.

00:02:25 ◼   ► I think Apple is such a unique place.

00:02:27 ◼   ► - Including Steve Jobs.

00:02:28 ◼   ► - And if you try to import second act somewhere else,

00:02:33 ◼   ► you have a hard time.

00:02:36 ◼   ► Right, yeah, I mean, Steve Jobs had a hard time

00:02:39 ◼   ► and then he had to come back to Apple.

00:02:41 ◼   ► Ron Johnson had a really hard time at JCPenney.

00:02:47 ◼   ► The Rubenstein went to Palm.

00:02:50 ◼   ► Rubenstein did okay, right?

00:02:52 ◼   ► 'Cause then he did the Android thing at Google.

00:02:54 ◼   ► Like Rubenstein did fine.

00:02:55 ◼   ► Yeah, well, no, I mean, he did okay,

00:02:56 ◼   ► but like it was never, I don't know.

00:02:58 ◼   ► I feel like it was never the same.

00:03:00 ◼   ► And that is, I think, the wise thing to do

00:03:04 ◼   ► is to either do the forestall

00:03:08 ◼   ► where you take your money and you go away,

00:03:09 ◼   ► or you do the Phil Schiller thing

00:03:12 ◼   ► where you ascend to a higher level and fade away.

00:03:16 ◼   ► - Or Johnny.

00:03:18 ◼   ► - Although my understanding is that Phil is,

00:03:21 ◼   ► Phil is still heavily involved in applicant planning.

00:03:23 ◼   ► Yeah, that's my understanding.

00:03:25 ◼   ► That's what he does now.

00:03:26 ◼   ► - Understanding.

00:03:27 ◼   ► If you would like to send in a #snowtalk question

00:03:30 ◼   ► of your own, you can just send one out with a tweet

00:03:33 ◼   ► with a #snowtalk, we use question marks now talk

00:03:35 ◼   ► in the Relay FM members Discord.

00:03:37 ◼   ► - Oh, I'm gonna, before we get into it,

00:03:39 ◼   ► I'm gonna say, you know what?

00:03:40 ◼   ► Tony Fidell might be your best example.

00:03:42 ◼   ► Thanks to Chris and the Discord for mentioning that.

00:03:45 ◼   ► Tony Fidel did a pretty good job, went out and did Nest

00:03:49 ◼   ► after doing the iPod.

00:03:51 ◼   ► So, all right.

00:03:52 ◼   ► That's the exception that proves the rule though.

00:03:54 ◼   ► Stop sending me exceptions though.

00:03:55 ◼   ► I don't need to hear them.

00:03:57 ◼   ► I'm just saying it's hard to adapt.

00:03:58 ◼   ► And I think they make enough money.

00:04:00 ◼   ► A lot of these executives make enough money at Apple

00:04:02 ◼   ► that maybe the best move is to just finance

00:04:06 ◼   ► a Broadway show instead.

00:04:08 ◼   ► - So I am in Memphis, Tennessee right now.

00:04:11 ◼   ► And there is a very good reason for that

00:04:12 ◼   ► because this coming Friday, so it's Friday,

00:04:15 ◼   ► September 16th from 12 to 8 p.m. Eastern time over at twitch.tv/relayfm

00:04:20 ◼   ► We are going to be streaming live the fourth annual podcastathon for St. Jude Children's Research Hospital

00:04:27 ◼   ► As we continue to try and raise money and successfully raise money for St. Jude throughout this entire month

00:04:34 ◼   ► Let me take a look at our current total, Jason. We've just passed

00:04:37 ◼   ► $180,000 raised for the kids of St. Jude. We have a goal of

00:04:44 ◼   ► $4,840.18 this year. The reason that goal is so specific is because when we reach it as a community over the last four years

00:04:52 ◼   ► we will have raised two million dollars for the life-saving mission of St. Jude Children's Research Hospital

00:05:00 ◼   ► which is finding cures and saving children for kids that are suffering with various forms of cancer and other life-threatening diseases.

00:05:07 ◼   ► St. Jude not only treats these kids

00:05:10 ◼   ► but it learns from the treatments that they create,

00:05:12 ◼   ► shares that information with the world.

00:05:14 ◼   ► It is a research hospital.

00:05:16 ◼   ► And treatments that have been created and found at St. Jude

00:05:19 ◼   ► have lowered the childhood cancer survival rate massively

00:05:24 ◼   ► in the time that they've been around.

00:05:26 ◼   ► So St. Jude is celebrating its 60th year this year,

00:05:30 ◼   ► and in that time, we've seen the childhood cancer

00:05:33 ◼   ► survival rate in the US go from one in five to four in five,

00:05:38 ◼   ► So it flipped around, which is just an incredible thing to see.

00:05:44 ◼   ► And it's because of the donations and the attention

00:05:49 ◼   ► of people like our Relay FM listeners, who

00:05:52 ◼   ► continue to donate every year.

00:05:54 ◼   ► But we need your donations to meet our goal.

00:05:56 ◼   ► And we have a goal, because it all

00:05:58 ◼   ► goes to an incredible place doing incredible things.

00:06:02 ◼   ► So we really want you to tune in for the Podcast-a-thon.

00:06:05 ◼   ► Jason's put together a wonderful game again this year,

00:06:08 ◼   ► which we'll be talking about.

00:06:09 ◼   ► Jason's gonna come on and talk about what he put together.

00:06:12 ◼   ► How did it go by the way?

00:06:14 ◼   ► I know you recorded this weekend.

00:06:15 ◼   ► - Went great.

00:06:16 ◼   ► We have a game show in the can.

00:06:18 ◼   ► There were winners, there were losers,

00:06:20 ◼   ► laughs were had, some surprising questions

00:06:22 ◼   ► with some surprising answers as was, I think intended.

00:06:26 ◼   ► - As is the way things tend to be.

00:06:28 ◼   ► - Yes.

00:06:29 ◼   ► - So yeah, we've got tons of fun stuff.

00:06:30 ◼   ► It's gonna be eight hours long.

00:06:32 ◼   ► We have all of our kind of the favorite things

00:06:34 ◼   ► that we've had over the last couple of years.

00:06:36 ◼   ► that me and Steven have gotten to experience

00:06:39 ◼   ► when we've been apart from each other

00:06:40 ◼   ► and we're bringing them back.

00:06:42 ◼   ► We've got tons of hijinks.

00:06:43 ◼   ► It's really gonna be a fantastic time.

00:06:45 ◼   ► I really hope that you'll be able to tune in.

00:06:47 ◼   ► So it's at twitch.tv/relayfm

00:06:49 ◼   ► from 12 to 8 p.m. US Eastern time.

00:06:52 ◼   ► It would really mean a lot to me

00:06:54 ◼   ► if our Relay FM listeners could come together,

00:06:58 ◼   ► spend some time with us on the stream,

00:07:00 ◼   ► donate some money to our incredible course here at St. Jude.

00:07:03 ◼   ► So if you wanna find out more about all of this,

00:07:05 ◼   ► find out more about how to donate and fundraise,

00:07:07 ◼   ► please go to stjude.org/relay

00:07:10 ◼   ► and we can work on this together.

00:07:12 ◼   ► Let's cure a child to cancer, right?

00:07:14 ◼   ► Isn't that the thing to do?

00:07:16 ◼   ► Doesn't everybody wanna do that?

00:07:17 ◼   ► So, if you tuned in.

00:07:20 ◼   ► We do have some items of follow up

00:07:24 ◼   ► that I wanted to talk about

00:07:25 ◼   ► because obviously, you know, we spoke,

00:07:28 ◼   ► it feels like forever ago to me now,

00:07:30 ◼   ► but we spoke after the event last week.

00:07:33 ◼   ► I really can't believe it's just been a week.

00:07:35 ◼   ► - Less than a week, just five days.

00:07:37 ◼   ► - But I wanted to see, did you order anything

00:07:39 ◼   ► in the meantime?

00:07:40 ◼   ► 'Cause obviously pre-orders have gone up

00:07:41 ◼   ► and stuff like that since.

00:07:43 ◼   ► - Nothing for me personally,

00:07:45 ◼   ► but yes, I did do the pre-order thing,

00:07:47 ◼   ► loaded up in the Apple app, Apple Store app,

00:07:50 ◼   ► and then set my alarm for 5 a.m. and get up

00:07:53 ◼   ► and order my son's iPhone

00:07:56 ◼   ► because he's going off to college

00:07:57 ◼   ► and so he gets to not have a hand-me-down.

00:08:00 ◼   ► For the first time in his life,

00:08:01 ◼   ► he gets to not have a hand-me-down iPhone.

00:08:04 ◼   ► he is getting a iPhone 14,

00:08:08 ◼   ► midnight 128 gig

00:08:11 ◼   ► with the storm blue silicone case,

00:08:13 ◼   ► which of course will arrive today.

00:08:16 ◼   ► 'Cause I told him this is a very important Apple tradition

00:08:20 ◼   ► that you get your case before you get your phone.

00:08:22 ◼   ► And that's it.

00:08:24 ◼   ► I've been toying with the idea of buying the new AirPods Pro

00:08:28 ◼   ► but I haven't pulled the trigger on that one yet.

00:08:31 ◼   ► - Oh, I did.

00:08:32 ◼   ► I also did the, 'cause they have a new thing

00:08:34 ◼   ► which I didn't know existed, maybe I missed it,

00:08:36 ◼   ► but I went through the ordering process for the AirPods Pro.

00:08:39 ◼   ► Miimoji engraving.

00:08:40 ◼   ► Obviously I did that.

00:08:44 ◼   ► So my AirPods Pro that I've ordered

00:08:46 ◼   ► will have my Miimoji on them,

00:08:49 ◼   ► which is just like, that seems fun.

00:08:50 ◼   ► I really like the engraving on the AirTags,

00:08:53 ◼   ► like they had the little emoji.

00:08:55 ◼   ► I just say it's kind of fascinating to me

00:08:57 ◼   ► that they can engrave Miimoji,

00:09:00 ◼   ► which are infinitely customizable characters.

00:09:06 ◼   ► The permutations of engraving the Memoji is huge,

00:09:10 ◼   ► but yet they still have a limited Emoji set

00:09:12 ◼   ► that you can choose from.

00:09:14 ◼   ► And I don't know -- why can't I just engrave any Emoji?

00:09:18 ◼   ► If they can get the Memoji part right.

00:09:21 ◼   ► Anyway, but I have a little mic Memoji on my AirPods.

00:09:27 ◼   ► I would say I ordered -- Steven ordered for me an iPhone

00:09:29 ◼   ► because we're picking up here in Memphis.

00:09:32 ◼   ► So I got iPhone 14 Pro Max in gold, 512 gigabyte again.

00:09:37 ◼   ► So I'm very excited about that, picking it up

00:09:39 ◼   ► on Friday morning.

00:09:40 ◼   ► So I'll have it.

00:09:41 ◼   ► We can maybe talk-- we'll probably touch on it,

00:09:43 ◼   ► talk about it a little bit during the podcast itself

00:09:45 ◼   ► on Friday, because I would have picked it up in the morning.

00:09:48 ◼   ► I'm intrigued to see how the eSIM process may work for me.

00:09:53 ◼   ► We'll find out if I'll be able to actually transfer

00:09:57 ◼   ► my phone to it.

00:09:58 ◼   ► - But you got the Pro Max, so it's got a SIM slot.

00:10:02 ◼   ► - The Pro Max has a SIM slot?

00:10:04 ◼   ► - I think the pros have SIM slots, don't they?

00:10:06 ◼   ► - No, I think none of them do.

00:10:07 ◼   ► - I thought it was just the 14s.

00:10:08 ◼   ► - No, I was checking that for me.

00:10:11 ◼   ► But I think they, for what I could see,

00:10:14 ◼   ► this all eSIM, they mentioned it during the 14 segment,

00:10:19 ◼   ► but--

00:10:19 ◼   ► - Oh, so they're just all in the US, no eSIM slot at all.

00:10:23 ◼   ► - No SIM cards at all.

00:10:25 ◼   ► - For anyone. - For anyone.

00:10:27 ◼   ► 'cause they didn't mention it

00:10:28 ◼   ► during the Pro Max part of the keynote.

00:10:30 ◼   ► - But you're right, it's their Pro and Pro Max,

00:10:32 ◼   ► also not compatible with physical SIM cards.

00:10:34 ◼   ► Well, good luck, Myke.

00:10:35 ◼   ► - Yeah, my network supports eSIMS, so.

00:10:38 ◼   ► - Thank you for, yeah, right.

00:10:40 ◼   ► Thank you for calling AT&T, I guess, or something.

00:10:44 ◼   ► - Well, okay, so this is like a thing

00:10:46 ◼   ► that I will recommend people check out.

00:10:49 ◼   ► Apple have a support article about eSIMS,

00:10:51 ◼   ► and something I didn't know you could do

00:10:53 ◼   ► during these quick setup process,

00:10:55 ◼   ► or during the setup process,

00:10:56 ◼   ► you can transfer your current physical SIM card

00:11:00 ◼   ► in your old phone to become an eSIM.

00:11:03 ◼   ► I don't know how it works technically,

00:11:06 ◼   ► but there's like a path of like,

00:11:07 ◼   ► oh hey, you got your old phone,

00:11:09 ◼   ► you're now just gonna move everything,

00:11:10 ◼   ► including your SIM, to the new phone

00:11:13 ◼   ► and some carriers support this.

00:11:15 ◼   ► So I'll try that, my carrier apparently supports

00:11:17 ◼   ► this process in the UK, so I guess I'll give it a go.

00:11:23 ◼   ► I'll follow up next week, let you know how that went.

00:11:27 ◼   ► So yeah, I'm looking forward to it.

00:11:30 ◼   ► I'm very excited about the camera also,

00:11:34 ◼   ► as well as obviously Dynamic Island.

00:11:36 ◼   ► - Yeah, and see how Dynamic Island works in practice.

00:11:40 ◼   ► Although that's gonna be a process, right?

00:11:43 ◼   ► Because the Dynamic Island stuff will start small

00:11:47 ◼   ► and then at some point will grow.

00:11:49 ◼   ► And so it's actually a little bit like how we deal

00:11:51 ◼   ► with beta features in the summertime,

00:11:53 ◼   ► where you kind of have to wait for the apps to appear

00:11:57 ◼   ► to judge it.

00:11:58 ◼   ► And that's the same case with Dynamic Island

00:12:00 ◼   ► is like the APIs and all that,

00:12:02 ◼   ► like that's all gonna happen,

00:12:04 ◼   ► but it's gonna kind of happen slowly.

00:12:06 ◼   ► So even what we get at launch is not gonna be quite

00:12:09 ◼   ► what it'll be like a few months later, presumably.

00:12:12 ◼   ► So we'll have to keep an eye.

00:12:14 ◼   ► And yeah, I'm interested in looking at the camera stuff.

00:12:15 ◼   ► I've got all that on my list,

00:12:16 ◼   ► my review checklist for when I get phones

00:12:20 ◼   ► to give them all a spin.

00:12:22 ◼   ► But comparing the camera to the previous model cameras

00:12:26 ◼   ► is going to be really interesting.

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00:14:34 ◼   ► I actually have some rumour round up for you Jason.

00:14:37 ◼   ► Oh really?

00:14:39 ◼   ► I really do. There's been some stuff flowing around and I thought, you know, it'd be good

00:14:43 ◼   ► to touch on. I've got a couple of things from Mengqi Guo and something from Mark Gurman too

00:14:48 ◼   ► today. So first off, Mengqi Guo is suggesting that Apple will continue to further separate

00:14:55 ◼   ► their various models of iPhone going forward. So now we have 14, 14 plus, 14 Pro, 14 Pro

00:15:04 ◼   ► Max, right? So you've got these kind of four brands. But there is a suggestion that Mark

00:15:10 ◼   ► German also makes that Apple may bring the Ultra name to the iPhone in the future, maybe

00:15:17 ◼   ► for, you would naturally assume, replacing the Pro Max. So we would have iPhone, iPhone

00:15:22 ◼   ► Plus, iPhone Pro, iPhone Ultra.

00:15:25 ◼   ► Yeah, I mean, first off, Pro Max is a terrible name.

00:15:29 ◼   ► Yes.

00:15:30 ◼   ► Ultra is a better name than Pro Max.

00:15:31 ◼   ► Way better.

00:15:32 ◼   ► Just fundamentally.

00:15:33 ◼   ► Mm-hmm.

00:15:34 ◼   ► I do think that it implies feature disparity

00:15:39 ◼   ► between the Pro and what is now the Pro Max,

00:15:42 ◼   ► which I think is fine, right?

00:15:44 ◼   ► They've done that occasionally where it's like,

00:15:46 ◼   ► oh, this is a bigger zoom or whatever.

00:15:48 ◼   ► But I think having a much larger phone

00:15:51 ◼   ► and embracing the fact that it can get some features

00:15:53 ◼   ► that don't go in the Pro and that they can have it be that,

00:15:57 ◼   ► you know, it's bigger and better on top of the Pro.

00:16:00 ◼   ► I like that idea.

00:16:02 ◼   ► and I actually think it's less confusing, believe it or not,

00:16:06 ◼   ► to have the Pro Max, I think the names Pro and Pro Max,

00:16:11 ◼   ► not only do I not like Pro Max, but like Pro and Pro Max,

00:16:13 ◼   ► there's almost an implication

00:16:14 ◼   ► that they're the same phone, right?

00:16:15 ◼   ► Just like the iPhone and iPhone Plus.

00:16:19 ◼   ► And they're not always, right?

00:16:20 ◼   ► Occasionally the big phone is different.

00:16:22 ◼   ► This was true back in the Plus phone days too.

00:16:25 ◼   ► So if you look at the Apple Watch

00:16:27 ◼   ► and you see Ultra Apple Watch,

00:16:30 ◼   ► I feel like it maybe makes it a little clearer

00:16:33 ◼   ► that this is not the same feature set as the Pro.

00:16:36 ◼   ► It's got some other stuff going on.

00:16:38 ◼   ► And if they want to go there, I mean, obviously

00:16:40 ◼   ► it's going to push some people up to buy that phone

00:16:43 ◼   ► because it's got the best features.

00:16:45 ◼   ► I think that's already been the case,

00:16:46 ◼   ► but to make it clearer and to get rid of the name,

00:16:48 ◼   ► Pro Max, like, well, I'll sign off on the elimination

00:16:52 ◼   ► of the name Pro Max at pretty much regardless.

00:16:55 ◼   ► They could call it the iPhone cupcake

00:16:58 ◼   ► and I would be like, great, love it.

00:17:00 ◼   ► Let's do it.

00:17:00 ◼   ► - Yeah, it's not a good name.

00:17:02 ◼   ► It doesn't sound good to say.

00:17:03 ◼   ► It's like confusing.

00:17:05 ◼   ► And yeah, it's not something that I enjoy.

00:17:08 ◼   ► And this will obviously as well, like to mention,

00:17:10 ◼   ► this is what Samsung did, you know?

00:17:13 ◼   ► So Samsung, they split up their product line

00:17:16 ◼   ► a little bit more and introduced the Ultra,

00:17:18 ◼   ► which is effectively just like,

00:17:19 ◼   ► here is a really expensive phone

00:17:21 ◼   ► that has a bunch of high-end and/or niche features.

00:17:25 ◼   ► And at some point, these will come to the other phones.

00:17:28 ◼   ► and they continue to do this now,

00:17:30 ◼   ► so they have the ultra line of the S20 or the S line,

00:17:33 ◼   ► and then they have an ultra.

00:17:34 ◼   ► And I could imagine,

00:17:36 ◼   ► you remember we spoken about that periscope camera?

00:17:39 ◼   ► - Yeah.

00:17:40 ◼   ► - I could imagine that in its first iteration

00:17:42 ◼   ► potentially being just on the max phone,

00:17:44 ◼   ► on the biggest phone. - Exactly.

00:17:45 ◼   ► - Because the more space you have, the better.

00:17:48 ◼   ► - That's it, right?

00:17:50 ◼   ► And I think that that is,

00:17:51 ◼   ► I mean, it allows them to not just have it be about space,

00:17:53 ◼   ► it allows them to say like, we put the finest whatever,

00:17:56 ◼   ► maybe that's the titanium ring and it has different look

00:18:00 ◼   ► and it allows them to build something that is aspirational

00:18:04 ◼   ► and is like, well, I must have the best,

00:18:07 ◼   ► so I must have the ultra

00:18:08 ◼   ► and it drives up their selling price.

00:18:10 ◼   ► But also it has some good, like, it lets them,

00:18:16 ◼   ► okay, look at it this way.

00:18:18 ◼   ► If the Pro Max is always a hundred dollars above the Pro,

00:18:21 ◼   ► we've got a feature that we wanna put in our iPhones,

00:18:25 ◼   ► but it costs too much and it cuts our margins.

00:18:28 ◼   ► And so we don't wanna do it.

00:18:30 ◼   ► So we're gonna leave it out.

00:18:31 ◼   ► Well, having the Ultra phone makes it a lot easier

00:18:33 ◼   ► for Apple to say, yeah, we'll put it in the Ultra.

00:18:35 ◼   ► And it'll cost more because the Ultra costs more,

00:18:38 ◼   ► but the people who get it will love it

00:18:41 ◼   ► and we'll figure out how to make it cheaper

00:18:43 ◼   ► and it'll move down through the price categories.

00:18:45 ◼   ► And I'm probably never gonna be the person

00:18:48 ◼   ► who buys an iPhone Ultra,

00:18:50 ◼   ► but I like the idea of them starting there

00:18:53 ◼   ► because I do think that there are features

00:18:54 ◼   ► that Apple holds a year or more

00:18:58 ◼   ► because they just can't make them fit inside the price line.

00:19:02 ◼   ► They've got their prices and they've got their margins.

00:19:05 ◼   ► And you could say, well, they can cut their margins.

00:19:07 ◼   ► Like, well, they do a little bit at the start

00:19:09 ◼   ► and then it picks up, but that's Apple's game

00:19:10 ◼   ► is the margins are part of it.

00:19:12 ◼   ► And they've got some rules that they've laid down saying,

00:19:14 ◼   ► here's the prices, here's the margins, what can we make?

00:19:16 ◼   ► And if you make an ultra phone,

00:19:19 ◼   ► you've got more room to put more expensive components

00:19:22 ◼   ► in there, plus you've got more space.

00:19:24 ◼   ► - Hmm, yeah.

00:19:26 ◼   ► - Oh, interesting.

00:19:27 ◼   ► Oh, Myke, you're seeing the money fly out of your wallet,

00:19:30 ◼   ► aren't you?

00:19:31 ◼   ► - I don't even want to think about it.

00:19:32 ◼   ► I mean, like, I'm already in, you know?

00:19:34 ◼   ► Like, I'm in.

00:19:35 ◼   ► I'm always gonna get the big one, 'cause I like it.

00:19:37 ◼   ► And to me, I always would like the biggest phone

00:19:42 ◼   ► to have more stuff, because I'm paying more money for it.

00:19:45 ◼   ► You know, like, I feel like this is how it has been

00:19:48 ◼   ► in the past, I think it makes sense.

00:19:50 ◼   ► And I know it's gonna bug people

00:19:52 ◼   ► who don't want the big phone, but...

00:19:54 ◼   ► you know, this is, I think it makes sense.

00:19:58 ◼   ► The one you can charge the most for,

00:19:59 ◼   ► put the edge case features into,

00:20:01 ◼   ► and eventually they'll filter down to the rest of the line.

00:20:04 ◼   ► Plus, just as we talk about,

00:20:05 ◼   ► and as we spoke about at the beginning of this conversation,

00:20:08 ◼   ► I just like the cleanness of the branding.

00:20:10 ◼   ► That each of the four phones has its own name.

00:20:14 ◼   ► I just find that to be so clean.

00:20:17 ◼   ► - Or lack of name in the case of the base model, but yeah.

00:20:19 ◼   ► - But that's the name, the name is iPhone, right?

00:20:21 ◼   ► And like I'm fine with that,

00:20:22 ◼   ► 'cause it'd be like iPhone 15,

00:20:23 ◼   ► It's iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Ultra.

00:20:28 ◼   ► And it's just like, then we can just call them the 15,

00:20:31 ◼   ► the Plus, the Pro, and the Ultra.

00:20:32 ◼   ► And I just, as a professional technology communicator,

00:20:37 ◼   ► I like it when it's easy.

00:20:38 ◼   ► - Yes. - You know?

00:20:39 ◼   ► - iPhone 14 Pro Max is way too many things, right?

00:20:44 ◼   ► - Yeah. - Too many things.

00:20:46 ◼   ► - They could just get rid of,

00:20:47 ◼   ► they just call it Max if they want to,

00:20:48 ◼   ► you know what I mean?

00:20:49 ◼   ► But like, there's no point in needing two names.

00:20:51 ◼   ► It doesn't need two names.

00:20:52 ◼   ► It never did, it's never made sense.

00:20:54 ◼   ► - They could call it Max, but Ultra is a cool,

00:20:57 ◼   ► they obviously like Ultra for the watch.

00:20:59 ◼   ► So it's, I think they don't always do it this way,

00:21:01 ◼   ► but I think it's always useful to look

00:21:03 ◼   ► at all of Apple's products and say,

00:21:04 ◼   ► what names are in sort of in favor,

00:21:07 ◼   ► not in fashion, in favor, and what's in the lexicon?

00:21:11 ◼   ► What are the words that they've used before?

00:21:13 ◼   ► And Ultra is not a new name, right?

00:21:14 ◼   ► Because they used it for the M1 Ultra.

00:21:17 ◼   ► So Ultra is obviously in their vocabulary

00:21:20 ◼   ► and is a recent addition, which means it's in favor.

00:21:23 ◼   ► And they liked it enough to then use it on the Apple Watch.

00:21:27 ◼   ► So I think it's logical that they might go there.

00:21:30 ◼   ► And yeah, it's simpler.

00:21:34 ◼   ► And gives them the ability to say,

00:21:37 ◼   ► "Here's a spread of products," in a way.

00:21:39 ◼   ► So, you know, I'm fine with it.

00:21:41 ◼   ► - Yeah.

00:21:42 ◼   ► They have a lot of names in the hopper right now, right?

00:21:45 ◼   ► - Maybe a little too many.

00:21:46 ◼   ► - They have Studio, they have Ultra,

00:21:49 ◼   ► They have Pro, we have, what else we got?

00:21:53 ◼   ► Max. - Max.

00:21:55 ◼   ► - And probably Extreme, right?

00:21:57 ◼   ► That was the-- - Or something.

00:22:00 ◼   ► - I've made that joke once,

00:22:01 ◼   ► Mark Gorman's called it that too, so who knows, right?

00:22:03 ◼   ► But like, there is going to be some kind of name

00:22:07 ◼   ► for the biggest chip that goes in the Mac Pro.

00:22:10 ◼   ► - I have a theory about that.

00:22:14 ◼   ► That one of the things that they might do,

00:22:15 ◼   ► it's a half-formed theory,

00:22:17 ◼   ► But one of the things they might do is redefine that

00:22:19 ◼   ► as the high end and not have as many variations in chips,

00:22:23 ◼   ► have it be basically M2, M2 Pro, M2 Max, M2 Ultra,

00:22:28 ◼   ► and that's it.

00:22:31 ◼   ► - And that one becomes the Ultra

00:22:32 ◼   ► and then everything else slows down a little bit?

00:22:35 ◼   ► - That one is the Ultra.

00:22:36 ◼   ► And it could even be that that's the Ultra

00:22:38 ◼   ► and the rumors for the,

00:22:40 ◼   ► we're not gonna get deep down into Max stuff today,

00:22:42 ◼   ► but the rumors for that are that that's like an M1 Ultra,

00:22:45 ◼   ► except there's two of them.

00:22:46 ◼   ► So you could even offer M1 Ultra or two M1 Ultras

00:22:50 ◼   ► or whatever, like you could call it the same thing.

00:22:52 ◼   ► But you could simplify that a little bit

00:22:55 ◼   ► by not adding another item in there, if you didn't want to.

00:22:58 ◼   ► - Yeah, I think it would be also a lot

00:23:02 ◼   ► to have five Mac chips, that's five.

00:23:05 ◼   ► You know, like we're good with four.

00:23:07 ◼   ► Four is enough. - How many Macs even are there

00:23:08 ◼   ► to have all those chips?

00:23:09 ◼   ► I mean, you could get rid of the name Macs too.

00:23:12 ◼   ► Get rid of the name Macs in a chip for Macs, please, please.

00:23:16 ◼   ► I mean especially too right when there's also we're gonna keep making products that have

00:23:24 ◼   ► different model number years simultaneously which they're gonna keep doing right.

00:23:28 ◼   ► So you've got if you add five M2 chips and five M1 chips this is like this is a lot of

00:23:34 ◼   ► chips that we're potentially selling here.

00:23:38 ◼   ► Mark Gurman says that Apple is still working on their iPhone subscription service.

00:23:43 ◼   ► could still come later this year or early next year. Mark Gurman suggests that they

00:23:48 ◼   ► did not want to push to have this ready now so as not to confuse day one purchases. Mac

00:23:54 ◼   ► Rumors suggests that they would want to have this unveiled at an October event. As a reminder,

00:24:00 ◼   ► if you like what does this mean? This is from Mark Gurman's previously reported news on

00:24:06 ◼   ► this.

00:24:07 ◼   ► The program would differ from an installment program in that the monthly charge wouldn't

00:24:11 ◼   ► be the price of the device split across 12 or 24 months. Rather it would be a yet to

00:24:15 ◼   ► determine monthly fee depending on the device that the user chooses. So you may say for

00:24:21 ◼   ► example pay $25 a month every month forever for an iPhone. Like that's just going to be

00:24:26 ◼   ► something you do. It's not financing, it's a subscription.

00:24:29 ◼   ► Right. And you would turn in your old one and get the new one and it wouldn't be one

00:24:34 ◼   ► of those things where you pay off your loan etc. etc. It would literally be, they would

00:24:39 ◼   ► say you know now it's time for you to get your new iPhone and return that one and continue

00:24:43 ◼   ► to pay or get a new model and pay a little more but it's that it's just it's just a rental

00:24:49 ◼   ► basically yeah and you know probably there's a version of it that includes apple one or

00:24:55 ◼   ► whatever I had a couple of questions on this rumor so Mark Gurman so he suggested that

00:25:00 ◼   ► they didn't want to have it didn't want to have it like to go now because it could confuse

00:25:04 ◼   ► things but I think like how would it be different to any other year right like

00:25:09 ◼   ► if they had if they unveil at the end of this year come next year on day one

00:25:14 ◼   ► sales like it's still gonna be there as a thing to be more complicated I think

00:25:18 ◼   ► the idea is if you launch this after the spike of iPhone purchases you get a you

00:25:23 ◼   ► get a runway you know you get nine months where the iPhone purchases are

00:25:27 ◼   ► lower than they are on day one to shake out the program before that day comes

00:25:32 ◼   ► comes, where the new iPhones come out, and you have to deal with this at a high level.

00:25:38 ◼   ► I think that would be the rationale. Because there aren't as many people buying iPhones.

00:25:43 ◼   ► There are people still buying iPhones all the year, but there's a big spike when the

00:25:45 ◼   ► new ones come out. So if you miss the spike, go right after the spike, roll this thing

00:25:50 ◼   ► out, you get all of that kind of runway in order to shake out your program before you

00:25:55 ◼   ► get the spike again, because the spike's going to be painful, as spikes usually are, and

00:26:02 ◼   ► you get to work out the bugs.

00:26:03 ◼   ► I think that that may be the idea there.

00:26:06 ◼   ► - Yeah. - Right?

00:26:07 ◼   ► 'Cause imagine launching a brand new program

00:26:08 ◼   ► that you've never done before on, with peak iPhone.

00:26:11 ◼   ► It's like, oh no, no, no, no, no.

00:26:13 ◼   ► Like work up to that.

00:26:14 ◼   ► You give yourself some time to figure out all the details.

00:26:19 ◼   ► - And I guess, you know, as with all of these things,

00:26:22 ◼   ► you don't know exactly what is going to confuse people

00:26:26 ◼   ► until it's available, right?

00:26:28 ◼   ► Like that you could realize, oh, there's this thing

00:26:32 ◼   ► we can maybe streamline this part of the process and it would be easier for people to understand

00:26:36 ◼   ► how to do it. The other thing though that was weird to me is if they did announce it

00:26:40 ◼   ► this year, I think it is a bit like if they said they did announce it at the October event

00:26:44 ◼   ► say, people just bought all their iPhones. It would make more sense to me to do this

00:26:51 ◼   ► like in the spring or something like that.

00:26:53 ◼   ► So, I think if I'm the advocate for this program inside, what I would say is I really would

00:26:58 ◼   ► like this up for the holiday.

00:26:59 ◼   ► - Right, yep, yep.

00:27:03 ◼   ► - You know, although the counter argument would probably be,

00:27:05 ◼   ► yeah, but this is a subscription.

00:27:07 ◼   ► You're gonna give somebody a subscription for their,

00:27:09 ◼   ► that's a terrible present, what are you doing?

00:27:11 ◼   ► But I don't know, I don't know, you're right.

00:27:13 ◼   ► It is, it's weird, right?

00:27:15 ◼   ► 'Cause you're gonna miss the spike

00:27:18 ◼   ► of really enthusiastic people, but what you're gonna do?

00:27:22 ◼   ► But yeah, you're right, you could delay it a little bit.

00:27:24 ◼   ► People are still gonna be like,

00:27:25 ◼   ► oh, well, I just bought my iPhone.

00:27:27 ◼   ► but it's like, "We'll get you next time."

00:27:30 ◼   ► Or they have a buy-in kind of, right?

00:27:32 ◼   ► They'll be like, "Well, yeah, but you'll trade that one in

00:27:34 ◼   ► "and then go on this plan.

00:27:35 ◼   ► "And then you'll have the money that we traded you in for

00:27:40 ◼   ► "applied to the plan.

00:27:43 ◼   ► "And now you're on the plan and it runs until September

00:27:47 ◼   ► "and then you get the new phone

00:27:48 ◼   ► "and then it all works out," or something like that.

00:27:51 ◼   ► I don't know.

00:27:52 ◼   ► It's tricky.

00:27:53 ◼   ► - Yep.

00:27:54 ◼   ► And Ming-Chi Kuo is reporting today

00:27:56 ◼   ► that the iPhone 14 and 14 Plus are currently seeing slower pre-order sales

00:28:01 ◼   ► than the 13 and 13 mini, but the Pro and Pro Max are selling better than

00:28:06 ◼   ► their predecessors.

00:28:06 ◼   ► Now, the thing about this is this isn't really actually like information

00:28:11 ◼   ► information, like so Quo is like looking, he's like talking to people he knows

00:28:15 ◼   ► and looking at the way that orders are shaking out right now, like from the

00:28:18 ◼   ► stores, he, no one actually really knows this information, but let's just

00:28:22 ◼   ► assume that this is correct.

00:28:24 ◼   ► It's interesting, but wouldn't Apple's ideal always be

00:28:29 ◼   ► sell more of the most expensive ones?

00:28:32 ◼   ► - Yeah, I think the question is, so yes, right?

00:28:35 ◼   ► Like it shows that the mix,

00:28:36 ◼   ► what do they say in the calls, favorable mix?

00:28:40 ◼   ► Having the more expensive products

00:28:42 ◼   ► be the ones that are selling better is good for Apple.

00:28:45 ◼   ► And it might say something about the appeal of the camera

00:28:48 ◼   ► and the dynamic island that they're peeling more people off

00:28:52 ◼   ► of the lower end product.

00:28:54 ◼   ► because the higher end product is so much more high end

00:28:57 ◼   ► than it used to be, right?

00:28:58 ◼   ► 'Cause it's got the faster chip

00:29:00 ◼   ► and it's got the better camera

00:29:02 ◼   ► and it's got the dynamic island

00:29:03 ◼   ► and it's got like, it's like, oh,

00:29:04 ◼   ► and it's like always on screen.

00:29:06 ◼   ► So it's like, oh, so many things in there.

00:29:08 ◼   ► And so you tip over into,

00:29:09 ◼   ► I guess I'll get the pro instead of the non-pro.

00:29:12 ◼   ► The other way to look at it

00:29:15 ◼   ► is that the lower end model,

00:29:19 ◼   ► not getting a chip update

00:29:20 ◼   ► and missing a bunch of other features

00:29:22 ◼   ► and being kind of a less exciting update

00:29:25 ◼   ► means that while the pro buyers are very happy

00:29:28 ◼   ► to buy the 14 Pro,

00:29:31 ◼   ► the people who are not pro buyers

00:29:33 ◼   ► are looking at the 14 and are unmoved.

00:29:37 ◼   ► And so that's the question, right?

00:29:39 ◼   ► Does this little data point mean

00:29:42 ◼   ► that people have shifted to the Pro and Pro Max,

00:29:45 ◼   ► or does it just mean that a bunch of people

00:29:46 ◼   ► also just dropped out of the low-end phones?

00:29:49 ◼   ► And that was always Apple's gamble with this.

00:29:53 ◼   ► I mean, we talked about it last week

00:29:54 ◼   ► and I keep laughing at the moxie of them

00:29:56 ◼   ► to sort of claim retroactively

00:29:59 ◼   ► that their strategy going forward

00:30:01 ◼   ► was their strategy last year of having the lower end model.

00:30:05 ◼   ► But this is the year where they have to grit their teeth

00:30:07 ◼   ► and use very specific language to not talk about

00:30:11 ◼   ► why they're using the exact same chip with one more GPU

00:30:15 ◼   ► as they did last year.

00:30:17 ◼   ► But going forward, these phones will move in lockstep

00:30:20 ◼   ► and they'll both get an upgrade from the previous year.

00:30:24 ◼   ► But this year, they didn't.

00:30:26 ◼   ► And so it's a risk that they're taking

00:30:29 ◼   ► that that iPhone 14 doesn't appeal.

00:30:32 ◼   ► That said, again, most people who buy iPhones

00:30:35 ◼   ► are not buying on a one-year cycle.

00:30:37 ◼   ► They're buying on a two or three or four-year cycle,

00:30:40 ◼   ► at which point the 14 is the latest model

00:30:42 ◼   ► and it is a big upgrade from the 10 or 10S.

00:30:47 ◼   ► or 11.

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00:33:02 ◼   ► So it's been a busy week. There's been a lot going on. There are a couple of things that

00:33:07 ◼   ► I wanted to touch on that I thought were interesting,

00:33:10 ◼   ► you know, like little tidbits of information.

00:33:13 ◼   ► And then I think that we have a couple of bigger topics

00:33:15 ◼   ► that we wanted to talk about in reflection

00:33:18 ◼   ► since the event last week.

00:33:20 ◼   ► So one of these was,

00:33:22 ◼   ► I wished that the phones would get the new GPS technology

00:33:27 ◼   ► that's in the Ultra Watch.

00:33:30 ◼   ► So this is like a dual frequency GPS,

00:33:33 ◼   ► which means it can operate better

00:33:35 ◼   ► in cities of tall buildings.

00:33:37 ◼   ► Turns out the pro phones are getting that feature.

00:33:40 ◼   ► So I'm really excited about this.

00:33:42 ◼   ► We had a short layover in Chicago for various reasons

00:33:47 ◼   ► that I can't get into at the moment,

00:33:48 ◼   ► but we'll do at some point in the future.

00:33:50 ◼   ► And it's like a whole thing.

00:33:54 ◼   ► - Strange detail there.

00:33:57 ◼   ► - I'll tell you about it later.

00:33:58 ◼   ► I feel I really wish I wouldn't have said it.

00:33:59 ◼   ► Nevertheless, so we're in Chicago.

00:34:01 ◼   ► Chicago is a city with tons of skyscrapers.

00:34:04 ◼   ► And we were just trying to get from our hotel

00:34:06 ◼   ► to a restaurant and we ended up getting turned around a bit

00:34:11 ◼   ► 'cause the GPS just struggled.

00:34:13 ◼   ► And I was like, oh man, I cannot wait to have this feature.

00:34:16 ◼   ► 'Cause I live in London, so I'm frequently in the city.

00:34:19 ◼   ► And it's GPS just gets very confused.

00:34:22 ◼   ► And so I love the idea of having a better thing here.

00:34:25 ◼   ► - Yeah, well, and I mean,

00:34:26 ◼   ► the fact that Apple tried to solve this with like,

00:34:29 ◼   ► hold your camera up and it'll try to figure out

00:34:31 ◼   ► by matching the buildings where you are, it's like, woo!

00:34:34 ◼   ► or you could use this new GPS frequency

00:34:38 ◼   ► and that is hopefully less interfered with.

00:34:40 ◼   ► And that's great, I'm glad that they're doing this.

00:34:42 ◼   ► A question I have that is about the phone

00:34:46 ◼   ► and the watch really is they talked about

00:34:50 ◼   ► having a hard time acquiring signal also

00:34:53 ◼   ► when you're out in the middle of nowhere.

00:34:56 ◼   ► And I know there was a lot of misunderstanding.

00:34:58 ◼   ► I can't believe I'm breaking the seal on this again,

00:35:00 ◼   ► but there was this.

00:35:01 ◼   ► So when the iPhone got GPS in the first place,

00:35:03 ◼   ► which was a long time ago.

00:35:05 ◼   ► People kept saying it was a GPS, which is assisted GPS,

00:35:09 ◼   ► which it is.

00:35:10 ◼   ► And people were saying, well, what that means is,

00:35:13 ◼   ► you, it's not real GPS, it's fake GPS,

00:35:17 ◼   ► it comes from the cell tower.

00:35:18 ◼   ► Which is not true, the way assisted GPS works,

00:35:21 ◼   ► if anybody has ever used a standalone GPS

00:35:23 ◼   ► that has no data connectivity whatsoever,

00:35:26 ◼   ► one of the challenges with it is,

00:35:28 ◼   ► it doesn't know where it is in the world,

00:35:30 ◼   ► and so it has to sit there and triangulate

00:35:31 ◼   ► among GPS satellites until it knows where it is in the world.

00:35:34 ◼   ► And it's gotta go from anywhere to a very specific place.

00:35:38 ◼   ► And assisted GPS is great

00:35:39 ◼   ► because the cell tower knows exactly where it is.

00:35:41 ◼   ► And so it can look at the cell towers it sees,

00:35:43 ◼   ► it knows vaguely where it is,

00:35:45 ◼   ► and that's good enough

00:35:46 ◼   ► that it can get a GPS lock almost instantaneously

00:35:49 ◼   ► because it's not looking in the whole world.

00:35:51 ◼   ► It's looking in a very specific place.

00:35:53 ◼   ► It's very clever.

00:35:54 ◼   ► But you don't need the cell towers.

00:35:56 ◼   ► If you're out of range, it will figure out where you are.

00:36:00 ◼   ► So my question is, especially for the ultra watch,

00:36:03 ◼   ► but it's also true for the iPhone,

00:36:05 ◼   ► is this new, and I don't know the answer,

00:36:08 ◼   ► but is this new GPS frequency,

00:36:10 ◼   ► is it also helpful in getting GPS lock on faster

00:36:13 ◼   ► if you're not near a cell tower?

00:36:15 ◼   ► And I don't know the answer to that one.

00:36:18 ◼   ► - I mean, I could say it's probably not gonna do us.

00:36:20 ◼   ► - I would think this is the new frequency

00:36:25 ◼   ► and maybe it's better at that.

00:36:27 ◼   ► But yeah, it's either way, I love it because old GPS,

00:36:32 ◼   ► it's funny how we've come to rely on GPS too.

00:36:34 ◼   ► That's a thing that in 20 years has just completely

00:36:36 ◼   ► - Massive. - changed in the world.

00:36:38 ◼   ► So better GPS and they list all the different GPS networks

00:36:43 ◼   ► that it's capable of looking at too.

00:36:45 ◼   ► And there are like five of them

00:36:47 ◼   ► because there's some Western ones

00:36:49 ◼   ► and there's also like the Russian one and the Chinese one.

00:36:52 ◼   ► And it's like, it's good, it's good.

00:36:56 ◼   ► As reported by Stephen Aquino,

00:36:58 ◼   ► the iPhone now has a boot up chime.

00:37:00 ◼   ► - Yep, it's optional.

00:37:02 ◼   ► - Yep, sounds good though.

00:37:03 ◼   ► - But, and Stephen Aquino, accessibility advocate,

00:37:06 ◼   ► yeah, it's a fun idea.

00:37:08 ◼   ► And also if you're somebody who can't see the boot screen

00:37:10 ◼   ► for accessibility purposes. - How would you know

00:37:12 ◼   ► your phone's rebooted, right?

00:37:13 ◼   ► - And I gotta tell you, I mean,

00:37:15 ◼   ► all of us have dealt with this on iOS devices, right?

00:37:17 ◼   ► It's like, is it off yet?

00:37:18 ◼   ► Can I turn it back on?

00:37:19 ◼   ► Especially if you're trying to shut it down

00:37:20 ◼   ► and then reboot it.

00:37:21 ◼   ► Like, is it gone yet?

00:37:23 ◼   ► Is it on now?

00:37:25 ◼   ► So having a little audio note to say,

00:37:28 ◼   ► okay, I'm shutting down or I'm awake, I'm back,

00:37:31 ◼   ► is, it's cool.

00:37:33 ◼   ► That's a cute little sound.

00:37:34 ◼   ► - Yeah, I mean, it's just a fun thing to add.

00:37:36 ◼   ► And if it helps people in these situations,

00:37:39 ◼   ► like fantastic, right?

00:37:40 ◼   ► Like this wins all around.

00:37:42 ◼   ► This one was weird to me.

00:37:44 ◼   ► The Nike watch faces are now a part of watchOS 9.

00:37:48 ◼   ► They are not exclusive to Nike watch models anymore.

00:37:51 ◼   ► - I got one on my watch right now.

00:37:53 ◼   ► I don't understand why they've done this.

00:37:55 ◼   ► I don't get it.

00:37:57 ◼   ► Like, I can't get the Hermes one.

00:38:00 ◼   ► I think Nike...

00:38:02 ◼   ► I don't know. I think maybe Nike is just...

00:38:06 ◼   ► likes... if you want a brand with Nike on regular Apple watches.

00:38:10 ◼   ► Good follow-up from Zach. They don't do Nike watch models anymore.

00:38:13 ◼   ► That would be why.

00:38:14 ◼   ► So there you go. That's the answer.

00:38:15 ◼   ► -Solved. -I didn't know that.

00:38:16 ◼   ► All watches are Nike watches now.

00:38:19 ◼   ► And they have Nike bands.

00:38:20 ◼   ► They do Nike bands, but they don't do a Nike watch.

00:38:23 ◼   ► Interesting, I've missed that.

00:38:24 ◼   ► I mean, that makes sense actually.

00:38:26 ◼   ► I think that makes sense.

00:38:27 ◼   ► Just sell the bands, have the watch faces.

00:38:30 ◼   ► You don't need to do a Nike watch anymore.

00:38:32 ◼   ► Well, that would explain it,

00:38:33 ◼   ► but it is still interesting, right?

00:38:35 ◼   ► Now you can just get them all.

00:38:36 ◼   ► Like, why not go for it?

00:38:38 ◼   ► As we're recording today, like iOS, watchOS isn't out yet,

00:38:41 ◼   ► I don't think.

00:38:42 ◼   ► It'll be coming out at some point soon.

00:38:43 ◼   ► I think probably before we end up

00:38:44 ◼   ► finish our recording today,

00:38:45 ◼   ► I'm really looking forward to the Metropolitan watch face

00:38:49 ◼   ► in watchOS 9.

00:38:50 ◼   ► It looks so good.

00:38:51 ◼   ► I'm really excited about it.

00:38:53 ◼   ► I haven't said this anywhere, but I'll say it here.

00:38:55 ◼   ► I'm really disappointed in the upgrade they did

00:38:57 ◼   ► to the utility face, which is one of my favorite faces.

00:39:01 ◼   ► Because what they didn't do is add all the complications

00:39:05 ◼   ► that are available on other faces.

00:39:08 ◼   ► 'Cause the California face can be made to look a lot

00:39:10 ◼   ► like the utility face, but it's not quite as good.

00:39:13 ◼   ► And they've added some modern complications.

00:39:15 ◼   ► It's basically, you can't put one on the top of the circle

00:39:19 ◼   ► like you can in California.

00:39:21 ◼   ► And on the bottom, it's got one long circular,

00:39:25 ◼   ► partial arc of a complication

00:39:27 ◼   ► instead of the two corner complications.

00:39:28 ◼   ► And it's just, it's too bad.

00:39:30 ◼   ► They like, they updated it, but only a little bit.

00:39:33 ◼   ► It's better than it was,

00:39:34 ◼   ► but I think I'm gonna end up sadly,

00:39:36 ◼   ► continuing to use California with my,

00:39:41 ◼   ► to make it look as much like the other one as possible

00:39:43 ◼   ► because they really didn't do a good enough job with utility.

00:39:46 ◼   ► So I'm bummed out by that.

00:39:47 ◼   ► But I do have a Nike face now, and that was fun.

00:39:49 ◼   ► Although when I added the Nike face, I think it crashed.

00:39:54 ◼   ► And so I ended up with, my watch face was blank.

00:39:58 ◼   ► I could use, I could press the side button

00:40:01 ◼   ► and like use apps.

00:40:02 ◼   ► But when I went back to the watch face,

00:40:04 ◼   ► it was just nothingness until I rebooted.

00:40:06 ◼   ► Then it was fine.

00:40:07 ◼   ► - They wanted you to just do it, you know?

00:40:09 ◼   ► - I just rebooted, yeah.

00:40:12 ◼   ► - Just rebooted.

00:40:13 ◼   ► (laughing)

00:40:14 ◼   ► - Yep.

00:40:15 ◼   ► - The Apple Watch Ultra is shipping

00:40:18 ◼   ► of a braided Apple Watch cable.

00:40:20 ◼   ► I just want Apple to do all braided cables.

00:40:23 ◼   ► I love the braided cables.

00:40:24 ◼   ► I just do all braided cables now, please?

00:40:27 ◼   ► No more plastic.

00:40:27 ◼   ► - I think that's where they're going.

00:40:30 ◼   ► That's where they're going, right?

00:40:30 ◼   ► - I hope so.

00:40:31 ◼   ► - I think it's only a matter of time.

00:40:32 ◼   ► Everything is slowly creeping toward braided cables.

00:40:35 ◼   ► I'm sure that they'll get there eventually.

00:40:37 ◼   ► - Especially now they don't include the chargers, right?

00:40:40 ◼   ► So like, give me a good cable

00:40:42 ◼   ► if you're not gonna give it the brick.

00:40:44 ◼   ► That's what I think.

00:40:45 ◼   ► - Except in Brazil, I guess.

00:40:47 ◼   ► Hi Brazil.

00:40:48 ◼   ► Yeah, I think that it's a trend.

00:40:52 ◼   ► I think they will eventually get there with every product.

00:40:54 ◼   ► Honestly, it feels so much nicer

00:40:58 ◼   ► that it gives it that high-end feel.

00:41:00 ◼   ► I can't imagine that Apple would not want their cables

00:41:04 ◼   ► to feel better than your average generic cable.

00:41:08 ◼   ► It's been a long process for them.

00:41:11 ◼   ► I feel for the people who are in charge of cables at Apple,

00:41:14 ◼   ► because the first thing they got hit with

00:41:15 ◼   ► was the taking all of the bad chemicals

00:41:18 ◼   ► out of their plastic,

00:41:19 ◼   ► which took all the supple plastic cables

00:41:22 ◼   ► and made them all stiff and awful.

00:41:25 ◼   ► And there was a period

00:41:26 ◼   ► where you started getting Apple cables

00:41:28 ◼   ► and you're like, "Why is this so terrible?"

00:41:29 ◼   ► And the answer is,

00:41:30 ◼   ► "Well, we took out all the harmful chemicals

00:41:32 ◼   ► that made it nice."

00:41:34 ◼   ► Which is good, good for you,

00:41:36 ◼   ► but the end result was that the cables were crappy.

00:41:39 ◼   ► And now with this, with the braided cables,

00:41:43 ◼   ► my Apple cables, when I get a braided one,

00:41:45 ◼   ► and it's like, ooh, you notice how nice it is,

00:41:48 ◼   ► and they need to do that on every cable they sell.

00:41:51 ◼   ► - And remember last week we were talking a little bit

00:41:53 ◼   ► about what does the H2 chip do in the AirPods Pro?

00:41:58 ◼   ► It felt a little bit confusing at the time.

00:42:01 ◼   ► One of the things that I totally missed from the keynote,

00:42:03 ◼   ► I think I was too distracted by the severance cameo,

00:42:07 ◼   ► was adaptive transparency mode.

00:42:10 ◼   ► So it's a new transparency mode, it's more advanced,

00:42:14 ◼   ► and this is a quote from Apple,

00:42:17 ◼   ► "Undivised processing that reduces loud environment sounds

00:42:21 ◼   ► like a siren construction work or loudspeakers at a concert

00:42:23 ◼   ► without silencing noise entirely."

00:42:26 ◼   ► So I know I've experienced a version of this

00:42:28 ◼   ► with the current AirPods that like a police car drives by

00:42:31 ◼   ► and I can hear the siren get dimmed,

00:42:34 ◼   ► but if they've done something to make this better,

00:42:37 ◼   ► I'm all into this.

00:42:38 ◼   ► Like I'm very excited to try this out.

00:42:40 ◼   ► So I guess it's like,

00:42:42 ◼   ► 'cause now they've rebranded it, right?

00:42:43 ◼   ► Now we have active noise cancellation

00:42:46 ◼   ► and adaptive transparency mode.

00:42:47 ◼   ► So like, I find that interesting.

00:42:50 ◼   ► - Okay, so I like this idea.

00:42:52 ◼   ► I wonder if it's like, you know,

00:42:54 ◼   ► just trying to reduce the dynamic range of some sounds.

00:42:57 ◼   ► - Yeah, yeah.

00:42:58 ◼   ► - So that the really loud stuff just gets quieter.

00:43:01 ◼   ► - Yep.

00:43:02 ◼   ► - Because the, I read this and I think a siren,

00:43:06 ◼   ► like if you're in transparency mode,

00:43:08 ◼   ► you wanna hear the siren, right?

00:43:10 ◼   ► 'cause it may be coming for you.

00:43:14 ◼   ► You might wanna know that the siren is approaching,

00:43:17 ◼   ► get to the side of the road, do whatever you're doing.

00:43:20 ◼   ► So you wouldn't wanna remove that stuff completely.

00:43:21 ◼   ► But the idea that it's processing it

00:43:23 ◼   ► to reduce the dynamic range and maybe also do things

00:43:26 ◼   ► like amplify voices or something like that,

00:43:29 ◼   ► like it's a continuing process for them.

00:43:31 ◼   ► And this is augmented reality, right?

00:43:32 ◼   ► This is the audio version of augmented reality.

00:43:34 ◼   ► And they're trying to find ways to adjust this

00:43:40 ◼   ► to improve that mode, which I love, I love that mode.

00:43:44 ◼   ► So great, like I'm looking forward to this.

00:43:46 ◼   ► I'm gonna end up with these AirPods Pro,

00:43:49 ◼   ► it's just a matter of when, but as somebody who,

00:43:52 ◼   ► so when I take a walk or a run,

00:43:55 ◼   ► I am sometimes on paths and sometimes on street.

00:43:58 ◼   ► And so when I'm on street, I have transparency mode on

00:44:01 ◼   ► because I wanna hear if there's a car coming

00:44:03 ◼   ► or whatever, right?

00:44:05 ◼   ► And so I use both of these, both of these modes a lot.

00:44:09 ◼   ► there was some stuff that we were thinking about,

00:44:11 ◼   ► talking about today around like some bigger themes

00:44:16 ◼   ► that I think you were touching on.

00:44:17 ◼   ► One of them being kind of around the eSIM, right?

00:44:20 ◼   ► - Yeah, well, I just, I was thinking about how,

00:44:24 ◼   ► and this is in my like bin of things I wanna write about.

00:44:26 ◼   ► It's great to go out of the summer and you go from,

00:44:29 ◼   ► what am I gonna talk about or write about

00:44:30 ◼   ► to I have too many things,

00:44:33 ◼   ► but that's what happens when Apple holds an event.

00:44:35 ◼   ► And one of them is Apple always does this, right?

00:44:38 ◼   ► where they're like, we found this technology

00:44:40 ◼   ► and we think it's time to rip the bandaid off

00:44:43 ◼   ► and be like, we're going to this, right?

00:44:45 ◼   ► Whether it's, we're gonna take the headphone jack away

00:44:48 ◼   ► or, you know, but they've done this a bunch of times

00:44:51 ◼   ► where they're like, yeah, we're gonna standardize

00:44:52 ◼   ► on this thing now.

00:44:53 ◼   ► USB-C a little bit too early, but they're like, too bad.

00:44:56 ◼   ► We're gonna do this now.

00:44:57 ◼   ► And that's what struck me about the eSIM

00:44:59 ◼   ► is the eSIM thing in the US, that strikes me as Apple.

00:45:05 ◼   ► I mean, maybe it's the carriers

00:45:06 ◼   ► providing some pressure for them.

00:45:08 ◼   ► I don't know the dynamic there,

00:45:09 ◼   ► or are they providing pressure on the carriers?

00:45:12 ◼   ► I'm unclear on it, but it seems to be one of those things

00:45:15 ◼   ► where yes, there are complications.

00:45:16 ◼   ► There were a whole bunch of people afterward who were like,

00:45:18 ◼   ► but what about, but what about,

00:45:20 ◼   ► but what about if I travel to a place

00:45:23 ◼   ► that doesn't support eSIMs, what do I do then?

00:45:25 ◼   ► And Apple's reaction is like,

00:45:28 ◼   ► stay on your carrier then,

00:45:30 ◼   ► because your carrier will support roaming,

00:45:33 ◼   ► but this is where we're going.

00:45:34 ◼   ► And the only reason they're not selling

00:45:36 ◼   ► the eSIM only model elsewhere in the world is that the eSIM uptake is not as great there.

00:45:41 ◼   ► And I feel like this is all part of Apple. It just felt right out of their playbook of

00:45:45 ◼   ► like, "This technology is the right one. It's the inevitable future. Somebody needs to step

00:45:50 ◼   ► up and just say, 'Forget it. We're done with the SIM card.'" And there's a tangible, maybe

00:45:56 ◼   ► not in this version because they have to make two versions, but there's a tangible benefit

00:46:00 ◼   ► for Apple in getting that thing out because it is another water ingress. It is something

00:46:05 ◼   ► internal in the phone where they have to leave space for it, and they can get rid of it.

00:46:09 ◼   ► And if you think about it, as we said last week, regular SIM cards are dumb, right? If

00:46:14 ◼   ► you thought about it today, they're like floppy disks. They're not necessary. I get that they

00:46:20 ◼   ► have their uses, but it is a relic. No one would invent smartphones today and say, "Well,

00:46:26 ◼   ► what we need is a special slot where a little tiny memory card with almost nothing on it,

00:46:30 ◼   ► except an ID number gets inserted,

00:46:32 ◼   ► and that's the only way you can, like, no!

00:46:35 ◼   ► Nobody would ever do that.

00:46:36 ◼   ► So I appreciated that,

00:46:37 ◼   ► and it has some sort of a resonance for me

00:46:40 ◼   ► of other moves that Apple has made

00:46:41 ◼   ► that have been a little bit uncomfortable,

00:46:44 ◼   ► but I think Apple does have this attitude sometimes,

00:46:46 ◼   ► which is, I know people are gonna be uncomfortable,

00:46:49 ◼   ► but if we listen to the people who are uncomfortable,

00:46:52 ◼   ► the change will never happen,

00:46:54 ◼   ► and the change needs to happen.

00:46:56 ◼   ► So here we go.

00:46:57 ◼   ► Like, I've resisted.

00:46:58 ◼   ► I don't have an eSIM.

00:47:00 ◼   ► I still have a physical SIM in my phone.

00:47:02 ◼   ► And when I start reviewing these new phones,

00:47:04 ◼   ► well guess what?

00:47:05 ◼   ► I'm going to eSIM because I'm not gonna have another option.

00:47:09 ◼   ► And that's what Apple wants,

00:47:11 ◼   ► is to shove people like me into the eSIM future.

00:47:14 ◼   ► - Again, I'll report next week

00:47:15 ◼   ► and tell you how it went for me.

00:47:16 ◼   ► But like in theory, I have no problem with this

00:47:19 ◼   ► because it seems like there's like a very simple path

00:47:22 ◼   ► and I'm sure things fall through the cracks,

00:47:24 ◼   ► but things fall through the cracks all the time

00:47:26 ◼   ► when it comes to carrier stuff, right?

00:47:27 ◼   ► But if the process is as simple as you can just put

00:47:32 ◼   ► the phones near each other and it just transfers

00:47:34 ◼   ► the information and gets you set up, if it is that simple,

00:47:37 ◼   ► great, right, like I have no problem with that.

00:47:40 ◼   ► And then I don't have to deal with this tiny little card

00:47:42 ◼   ► and keep a sim card ejector tool around

00:47:46 ◼   ► and do all that nonsense.

00:47:48 ◼   ► - Yeah, my first real experience with eSIMs

00:47:51 ◼   ► was when my daughter went to Europe this summer for school.

00:47:57 ◼   ► She did a school study abroad summer program.

00:48:01 ◼   ► And so I'm looking at the AT&T,

00:48:04 ◼   ► very convenient $15 a day roaming international,

00:48:07 ◼   ► which is better than it used to be,

00:48:08 ◼   ► but it's still for a month plus it's not great.

00:48:12 ◼   ► And you can get,

00:48:14 ◼   ► I was able to buy her an eSIM for Europe

00:48:19 ◼   ► that was super cheap.

00:48:22 ◼   ► And the eSIM support on iOS is so good

00:48:26 ◼   ► because you can add, you can load in your eSIM

00:48:29 ◼   ► and then toggle like which one does data

00:48:31 ◼   ► and which one does phone and you can have them both on,

00:48:33 ◼   ► you can have them both off.

00:48:34 ◼   ► I knew all of this, but to see it in action,

00:48:36 ◼   ► I was just really impressed by it.

00:48:38 ◼   ► And it's so nice.

00:48:40 ◼   ► And I would imagine that on one level,

00:48:42 ◼   ► the carriers hate it because it's like,

00:48:44 ◼   ► it's instant access to a different carrier.

00:48:47 ◼   ► On another level though, I suspect the carriers like it

00:48:50 ◼   ► because it means the carriers can control,

00:48:54 ◼   ► you know, control what,

00:48:56 ◼   ► or at least know what you're doing on your phone

00:48:58 ◼   ► at a level, at a software level,

00:49:00 ◼   ► instead of just like what I imagine it is now,

00:49:03 ◼   ► where if I move my SIM card to a different phone

00:49:06 ◼   ► and I turn it on and the carrier is like,

00:49:08 ◼   ► "Well, this is a different phone,

00:49:09 ◼   ► but SIM card checks out, so okay."

00:49:11 ◼   ► I don't know.

00:49:12 ◼   ► I don't know whether the carriers love it or hate it,

00:49:14 ◼   ► but it's certainly just so good for users.

00:49:18 ◼   ► It really is great.

00:49:20 ◼   ► It feels like, you know, it's freedom.

00:49:22 ◼   ► It's freedom to move, like I told Jamie,

00:49:25 ◼   ► like, okay, it's loaded, turn it on when you get there

00:49:28 ◼   ► and turn off your American SIM and you're good, right?

00:49:32 ◼   ► And I said, you can leave your phone on if you want to,

00:49:36 ◼   ► but leave the data off,

00:49:37 ◼   ► or you can just turn the whole thing off

00:49:39 ◼   ► and leave the eSIM on.

00:49:40 ◼   ► It's very, very cool stuff.

00:49:42 ◼   ► And you can buy those in apps and install them.

00:49:45 ◼   ► So for travel, it's great.

00:49:46 ◼   ► Like, yeah, it's really good tech.

00:49:49 ◼   ► And my fear is that the carriers are gonna be bad at it,

00:49:53 ◼   ► but I feel like it's been out there long enough now

00:49:55 ◼   ► that maybe I've just avoided the badness.

00:49:57 ◼   ► - Well, but they can't be in the longterm, right?

00:50:00 ◼   ► Like if this is what Apple's doing,

00:50:03 ◼   ► they have to get good at it.

00:50:04 ◼   ► And this is one of the things that Apple has done over time

00:50:07 ◼   ► is like force the carriers to be better

00:50:10 ◼   ► because the scale is so large, you know?

00:50:14 ◼   ► Like, so yeah, I have no doubt that it's gonna,

00:50:17 ◼   ► it will push and I'll just do it forever then, right?

00:50:20 ◼   ► Like if this works for me, this process of transferring,

00:50:23 ◼   ► I'm sure Apple will probably roll it out

00:50:26 ◼   ► in the future phones, but even if they don't,

00:50:28 ◼   ► I'll just stay on the eSIM wagon forever.

00:50:30 ◼   ► Like it is a system which makes way more logical sense

00:50:34 ◼   ► to me in 2022 than a tiny little piece of plastic

00:50:37 ◼   ► with some copper on it that I stick

00:50:39 ◼   ► into the side of my phone.

00:50:41 ◼   ► - Yep, yeah, no, it's like, I said,

00:50:43 ◼   ► I said SIM cards were dumb and a couple of people wrote it

00:50:46 ◼   ► And they're like, "But what about this?

00:50:47 ◼   ► "But what about this?"

00:50:48 ◼   ► It's like, yeah, I know that it's problematic

00:50:50 ◼   ► in certain circumstances to go to an eSIM right now.

00:50:53 ◼   ► Like I get it, but just objectively,

00:50:58 ◼   ► we should not have them.

00:50:59 ◼   ► We just, they're dumb, they're old, they're outmoded.

00:51:03 ◼   ► They made them smaller and smaller and smaller,

00:51:04 ◼   ► but the last step is to make them nothing.

00:51:07 ◼   ► That's the final step here because they need to go away.

00:51:11 ◼   ► They're a relic of early 21st, if not 20th century,

00:51:16 ◼   ► century technology, they need to die.

00:51:19 ◼   ► - And there was also like a couple of interesting things

00:51:21 ◼   ► around kind of Apple's marketing spin, right?

00:51:25 ◼   ► Like the A15, bionic, stuff like that.

00:51:30 ◼   ► - I mean, yeah, where's the chip lab?

00:51:31 ◼   ► Is the note that I wrote down.

00:51:33 ◼   ► It's like, I got to write about where's the chip lab.

00:51:34 ◼   ► And it's like, I predicted on the draft,

00:51:37 ◼   ► I said, we'll see the chip lab

00:51:38 ◼   ► 'cause I always see the chip lab

00:51:38 ◼   ► and we didn't see the chip lab.

00:51:40 ◼   ► And it's so telling,

00:51:41 ◼   ► I know I covered this a little bit earlier,

00:51:43 ◼   ► but like it's so telling that we didn't see it

00:51:47 ◼   ► because there's no chip story really.

00:51:49 ◼   ► Like Apple and they used the graphic,

00:51:53 ◼   ► which I appreciate that they did,

00:51:54 ◼   ► which is that they're so far ahead in smartphone chips

00:51:58 ◼   ► that honestly they're years ahead now.

00:52:00 ◼   ► And they had that with the iPhone 11 being faster

00:52:04 ◼   ► than the fastest competition,

00:52:06 ◼   ► which I haven't double checked that,

00:52:08 ◼   ► but if it's not the 11, it's the 12.

00:52:10 ◼   ► they lapped the competition a long time ago

00:52:12 ◼   ► with their chips.

00:52:13 ◼   ► And so I don't, it's one thing where it's like,

00:52:17 ◼   ► okay, they had to do Mac stuff,

00:52:19 ◼   ► which probably slowed the pace.

00:52:21 ◼   ► They don't need to go ahead.

00:52:24 ◼   ► They probably got new processes coming from TSMC.

00:52:27 ◼   ► I mean, this one's on the smaller process,

00:52:29 ◼   ► but there's more in the works there.

00:52:30 ◼   ► There's probably a larger chip platform update coming.

00:52:35 ◼   ► There are some rumors to that effect.

00:52:37 ◼   ► There's a lot going on in Apple's chip making process.

00:52:40 ◼   ► So taking some time and taking, not stopping,

00:52:45 ◼   ► but like taking your foot off the gas

00:52:48 ◼   ► is not unreasonable for them to do.

00:52:51 ◼   ► The problem is from a marketing perspective,

00:52:54 ◼   ► you still have to market these products as new and exciting.

00:52:57 ◼   ► And one of the ways you've always done that is with chips.

00:53:00 ◼   ► So here they're like comparing it to the competition

00:53:03 ◼   ► and they're doing things like talking about,

00:53:07 ◼   ► Well, there's a new,

00:53:07 ◼   ► like they mentioned the new system and package

00:53:09 ◼   ► on the Apple watch in one context for like the SE,

00:53:12 ◼   ► but they didn't really mention it in any other context.

00:53:14 ◼   ► And it's unclear whether that's actually faster

00:53:17 ◼   ► or it's really about the sensors.

00:53:19 ◼   ► And they did their little sophistry with the,

00:53:22 ◼   ► oh, it's upgrading to the pro processor from last year.

00:53:26 ◼   ► And it's like, yeah,

00:53:27 ◼   ► but you introduced that processor last year

00:53:29 ◼   ► on the base model too.

00:53:30 ◼   ► It just had one lower, one fewer GPU.

00:53:33 ◼   ► So there's a little like,

00:53:35 ◼   ► Oh no, it's new slightly.

00:53:38 ◼   ► And then the A16, or I mean the A15 is like,

00:53:43 ◼   ► so we've got this very weird combination

00:53:46 ◼   ► where it's like, we've got two chips.

00:53:47 ◼   ► One is not new, really, and one is new in an,

00:53:51 ◼   ► it's new-ish, right?

00:53:53 ◼   ► Like even the claims about the new chip on the new process

00:53:57 ◼   ► are pretty vague, right?

00:54:01 ◼   ► And I get the sense,

00:54:04 ◼   ► And I think this is right.

00:54:05 ◼   ► If you look at how they marketed it,

00:54:07 ◼   ► I get the sense that the real innovations in the new chip

00:54:11 ◼   ► are about supporting the new camera architecture,

00:54:14 ◼   ► not as much about raw speed.

00:54:17 ◼   ► And like, again, it's okay.

00:54:19 ◼   ► They're so far ahead that taking a break is okay.

00:54:23 ◼   ► I just, I wanted to note the marketing challenge it causes

00:54:28 ◼   ► because, you know, that was the look at the faster chips,

00:54:32 ◼   ► look at the faster GPUs,

00:54:33 ◼   ► let's do some game demos of games

00:54:34 ◼   ► you'll never play on your phone,

00:54:36 ◼   ► was such a staple of iPhone marketing.

00:54:39 ◼   ► And when you take a year with your foot off the gas

00:54:43 ◼   ► for the chip part, you gotta work harder in other areas,

00:54:46 ◼   ► which I just think it's an interesting place

00:54:48 ◼   ► that they're in.

00:54:49 ◼   ► - I do think that it,

00:54:50 ◼   ► you know, as we spoke about last time,

00:54:53 ◼   ► to me, it just makes sense to not need to have a new chip

00:54:56 ◼   ► in the iPhone every year.

00:54:57 ◼   ► Like, it doesn't need to keep being pushed so specifically,

00:55:01 ◼   ► at least every iPhone. And I understand that maybe now there is like, well, if they want

00:55:06 ◼   ► a new Mac chip every year, maybe they have to work on a new iPhone chip every year. But

00:55:09 ◼   ► I still don't think that we're at a point at the moment where all of these devices require

00:55:14 ◼   ► more and more and more all the time when the power is already so good, right?

00:55:18 ◼   ► I also think, I mean, they did last year, remember they did the launch and they talked

00:55:21 ◼   ► about compared to the competition and we all had to figure like, oh, well, it's not going

00:55:26 ◼   ► to be faster. And it actually was faster. They weren't trying to hide it. I wonder now

00:55:30 ◼   ► if maybe that was setting the stage for this year, that they said, "Look at our roadmap.

00:55:35 ◼   ► You can see where we're going. We're going to change the narrative now to be how far

00:55:39 ◼   ► ahead we are of the competition because we know that we're doing some changing in our

00:55:44 ◼   ► chip strategy. That's going to mean if we're constantly comparing to ourselves, we're going

00:55:50 ◼   ► to look bad." Again, I'm not saying they're trying to... Well, okay. I am saying they're

00:55:54 ◼   ► trying to get away with something, but I'm not saying that it's bad. I think that part

00:55:57 ◼   ► of the motivation is like, I could hear that people in the meeting saying, "Well, look,

00:56:02 ◼   ► raw CPU and GPU is not where we're focused in the next chip. And the A16, it's going

00:56:07 ◼   ► to be all about the ISP and working with that giant camera, and we're doing a bunch of stuff

00:56:13 ◼   ► for that." And the general public is going to be like, "Oh, look at Apple, the GPU and

00:56:19 ◼   ► CPU didn't really progress very much, and this is kind of a loser." And they probably

00:56:24 ◼   ► will do that anyway, right?

00:56:25 ◼   ► But like Apple doesn't wanna lean into that.

00:56:27 ◼   ► So they make some decisions about how they're gonna do it.

00:56:30 ◼   ► And yes, they did start this process last year

00:56:34 ◼   ► to get off the, I get it, right?

00:56:36 ◼   ► Like they're not competing with themselves.

00:56:39 ◼   ► So to compare themselves to themselves

00:56:42 ◼   ► and come up short is actually not,

00:56:46 ◼   ► you know, what they wanna do.

00:56:48 ◼   ► I mean, we focus on upgrades here for obvious reasons.

00:56:51 ◼   ► And also in the Apple world,

00:56:53 ◼   ► like you're going from iPhone to iPhone,

00:56:55 ◼   ► but like if the bigger picture is also expanding the iPhone

00:56:57 ◼   ► and dunking on the competition,

00:56:59 ◼   ► will you do that by comparing the iPhone 11

00:57:02 ◼   ► to the competition and saying, "Look how far ahead we are."

00:57:05 ◼   ► Not, and then look at the A15 and A16,

00:57:08 ◼   ► not saying 8% faster than last year,

00:57:12 ◼   ► because nobody's upgrading from last year,

00:57:14 ◼   ► except our listeners.

00:57:16 ◼   ► And it's not the point, right?

00:57:18 ◼   ► The point is upgrading from two, three, four years ago

00:57:20 ◼   ► and from Android phones.

00:57:22 ◼   ► And so if you're looking to get the best marketing message

00:57:25 ◼   ► out there, that's gotta be what you wanna do.

00:57:28 ◼   ► So I get what they're doing.

00:57:29 ◼   ► I just am fascinated by the fact that they have to do it.

00:57:33 ◼   ► And it's also a case where the Mac has stolen

00:57:35 ◼   ► some of the thunder of the iPhone here.

00:57:37 ◼   ► And that's the truth of it, right?

00:57:40 ◼   ► Is that they have so much to brag about

00:57:41 ◼   ► the last couple of years on the Mac,

00:57:44 ◼   ► but I feel like this is the other,

00:57:47 ◼   ► I don't know how directly connected they are,

00:57:49 ◼   ► but they're doing a lot less bragging about it

00:57:51 ◼   ► on the iPhone than they used to.

00:57:53 ◼   ► And they're doing a lot of bragging on the Mac side.

00:57:56 ◼   ► So it makes me wonder if maybe that's the trade-off

00:57:59 ◼   ► that they had to do.

00:58:00 ◼   ► They're like so far ahead that they can afford

00:58:02 ◼   ► to spend that time showing off these Mac specific processors.

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01:00:00 ◼   ► This could be the start of something exciting.

01:00:02 ◼   ► Well, thanks to Membrful for their support of this show

01:00:05 ◼   ► and Relay FM.

01:00:06 ◼   ► So today, iOS 16 comes out

01:00:10 ◼   ► And I wanted to touch on a couple of little things with you.

01:00:13 ◼   ► I mean, of course,

01:00:14 ◼   ► the reviewer of reviews is over at maxstories.net.

01:00:19 ◼   ► Did you say that Dan was working on something

01:00:21 ◼   ► for Six Colors?

01:00:23 ◼   ► - Yeah, Dan's got a review going up at Six Colors too.

01:00:25 ◼   ► It'll probably be up by the time people hear this.

01:00:27 ◼   ► - Awesome, so you can go and check that out

01:00:28 ◼   ► on Six Colors as well.

01:00:30 ◼   ► - In fact, it definitely will be because it's up right now.

01:00:32 ◼   ► - There you go.

01:00:33 ◼   ► So say it be done, you know what I mean?

01:00:37 ◼   ► - Yep, that's right.

01:00:38 ◼   ► (mimics music)

01:00:39 ◼   ► - Thanks Dan. - Breaking review posted.

01:00:40 ◼   ► - Thank you, Dan.

01:00:41 ◼   ► - See, look, you might be a new dad,

01:00:43 ◼   ► but he can still get the review up on time, you know?

01:00:45 ◼   ► - Oh, he did.

01:00:46 ◼   ► This is his, he's back everybody, he's back.

01:00:48 ◼   ► - Dan's back, baby.

01:00:49 ◼   ► Better watch out.

01:00:50 ◼   ► I don't know why, but you better.

01:00:52 ◼   ► Dan's back and he's coming to get you.

01:00:54 ◼   ► I don't know why I'm saying all this.

01:00:55 ◼   ► - He's coming to review your iOS.

01:00:57 ◼   ► - He's gonna do it.

01:00:58 ◼   ► So I wanted to just touch on a couple of things.

01:01:00 ◼   ► Obviously we've been using iOS 16.

01:01:02 ◼   ► For most of the beta cycle, right?

01:01:05 ◼   ► I put it on pretty early 'cause I was excited about it.

01:01:09 ◼   ► And I think for me, there are four things

01:01:14 ◼   ► that I am excited about

01:01:16 ◼   ► that are kind of the bigger elements.

01:01:19 ◼   ► So it's the lock screens, the focus mode changes,

01:01:23 ◼   ► the enhancements to messages and the home app redesign.

01:01:27 ◼   ► So they're the things that I'm really excited about.

01:01:30 ◼   ► There's a bunch of stuff that I'm also excited about,

01:01:32 ◼   ► but it's not shipping right now.

01:01:34 ◼   ► Stuff like live activities and the free format.

01:01:36 ◼   ► It's like, I wanna know what that's all about.

01:01:38 ◼   ► iCloud photo sharing, photo shared library,

01:01:41 ◼   ► what's it called?

01:01:42 ◼   ► iCloud shared photo library.

01:01:43 ◼   ► - Shared photo library.

01:01:45 ◼   ► - It's not photo sharing, that's a different thing.

01:01:47 ◼   ► - Right.

01:01:48 ◼   ► - So there's stuff that I want that's coming later,

01:01:51 ◼   ► but there's still enough stuff for now.

01:01:53 ◼   ► I haven't tried the watchOS beta as I mentioned earlier,

01:01:56 ◼   ► so I'm excited for that.

01:01:57 ◼   ► Oh, one thing I forgot to mention, the medications feature.

01:02:00 ◼   ► I really liked that in iOS 16 as well.

01:02:03 ◼   ► I think that's been a nice addition.

01:02:04 ◼   ► How have you been setting up your lock screen?

01:02:08 ◼   ► What have you got going on on it?

01:02:09 ◼   ► - I have the, I don't have a lot of them.

01:02:13 ◼   ► I've been primarily just using one.

01:02:15 ◼   ► I need to do more of that customization

01:02:18 ◼   ► 'cause I've got a bunch of little things.

01:02:20 ◼   ► - I mean, now's the time though, right?

01:02:22 ◼   ► 'Cause we've been on betas, but now as of today,

01:02:25 ◼   ► there are loads of apps that are coming out

01:02:28 ◼   ► supporting lock screen widgets.

01:02:29 ◼   ► There's apps that I use a lot

01:02:31 ◼   ► that I've not been on the beta for,

01:02:32 ◼   ► but I'm looking forward to trying them out.

01:02:35 ◼   ► - And I've got that.

01:02:36 ◼   ► - I don't switch among my many lock screens

01:02:40 ◼   ► and I'm not using focus in order to change that.

01:02:43 ◼   ► So that's something that may change

01:02:45 ◼   ► maybe using the always on screen,

01:02:48 ◼   ► I might experiment with that,

01:02:50 ◼   ► but on my iPhone right now,

01:02:53 ◼   ► what I've been doing is I picked a space photo

01:02:58 ◼   ► as I often do for my lock screen.

01:03:00 ◼   ► And I have the widgets I've got right now,

01:03:04 ◼   ► I'm using Carrot, which has widgets that are coming out,

01:03:07 ◼   ► I think, in the final version today,

01:03:10 ◼   ► but I've been on the beta for that.

01:03:12 ◼   ► And so I've got a little thing on the left side,

01:03:14 ◼   ► right below my time,

01:03:16 ◼   ► that is next three days weather forecast.

01:03:19 ◼   ► And then on the right side,

01:03:20 ◼   ► I have a little circular widget

01:03:22 ◼   ► that is out of the Scriptable app,

01:03:24 ◼   ► that is literally just the temperature

01:03:27 ◼   ► on my home weather station.

01:03:29 ◼   ► So I can actually see the current temperature

01:03:31 ◼   ► at a glance on my lock screen, which I love,

01:03:33 ◼   ► But that's all I'm doing on the lock screen right now.

01:03:37 ◼   ► So I changed my lock screen image.

01:03:40 ◼   ► So I'd used photos of things or abstract things for a while.

01:03:45 ◼   ► But there was something about...

01:03:48 ◼   ► I was actually using an illustration

01:03:50 ◼   ► that my wife, Adina, had made for a birthday gift for me.

01:03:53 ◼   ► I was using that as my lock screen for a while.

01:03:55 ◼   ► But there was something about the new design, to me,

01:03:58 ◼   ► that really spoke to having a person.

01:04:02 ◼   ► I think this new lock screen is really focused, I think, a lot about people or pets,

01:04:09 ◼   ► I think is the key thing that they're going for.

01:04:12 ◼   ► Yeah, people and pets.

01:04:13 ◼   ► And so at first I just wanted to see if I had a picture of my wife

01:04:17 ◼   ► so I could see, "Oh, the time goes behind her head," or whatever.

01:04:22 ◼   ► But then over time I was like, "No, I think this works really nicely."

01:04:25 ◼   ► So I've moved to that now and I expect that will be for me going forward,

01:04:29 ◼   ► it will be pictures of people again.

01:04:31 ◼   ► I really like the clock customization.

01:04:34 ◼   ► So I changed my clock to the Apple's New York font.

01:04:40 ◼   ► So, you know, people think about San Francisco a lot,

01:04:43 ◼   ► but Apple has a font called New York,

01:04:44 ◼   ► which is a Serif font, and I love it.

01:04:48 ◼   ► And I've been using that as my clock.

01:04:50 ◼   ► I then have the kind of the top one,

01:04:53 ◼   ► where it was, you know, it has, like, the date or whatever.

01:04:55 ◼   ► I've put "fantastical" up there.

01:04:58 ◼   ► So that's really great because it has the day, the date, and then also my next event,

01:05:03 ◼   ► which I just think is a fantastic thing to have above the clock. It's like, that's brilliant.

01:05:07 ◼   ► Then I also have Cara. I have the kind of forecast one. So at the moment,

01:05:11 ◼   ► it tells me the high and low temperature and what the conditions are for the day.

01:05:14 ◼   ► Then I have two of the circular ones. Currently, I'm running an app which is in,

01:05:20 ◼   ► if you're in our members Discord, some of our incredible Relay FM members built an app

01:05:24 ◼   ► to track the Sintrude fundraiser.

01:05:28 ◼   ► And it has widgets, and this year has all of the sub campaigns

01:05:31 ◼   ► and all that kind of stuff in it.

01:05:32 ◼   ► And they also have lock screen widgets.

01:05:34 ◼   ► So I can see right now that we are 37% to our fundraising goal.

01:05:39 ◼   ► And then I also have a Widgetsmith widget,

01:05:42 ◼   ► because you can imagine, underscore, you know,

01:05:45 ◼   ► he's got the widgets.

01:05:46 ◼   ► You know, that's what he does.

01:05:47 ◼   ► And I have one for step counting there too.

01:05:50 ◼   ► So I like to have my step counting right there

01:05:51 ◼   ► on the front.

01:05:52 ◼   ► I was playing around with having activity rings there for a while, right?

01:05:56 ◼   ► Because Apple shipped that, which I think is really cool, but I have those on my watch.

01:06:00 ◼   ► So I thought, oh, I don't really need the activity so prominent, but I do like to know

01:06:05 ◼   ► my step counts, so I'll put that there for now.

01:06:07 ◼   ► But I think I heard Federico talking about this, and I have no doubt that it's in his

01:06:11 ◼   ► review, I haven't gotten very far into it yet, but because I was here and talking about

01:06:15 ◼   ► on App Stories, that there is a level of kind of shaking out.

01:06:19 ◼   ► If you wear an Apple Watch, what things do you replicate or not?

01:06:25 ◼   ► Because I have my step counting on my Apple Watch too, so I probably don't need it on

01:06:30 ◼   ► the lock screen, maybe?

01:06:33 ◼   ► So I'm going to play around now with some of the other stuff that's coming out and see

01:06:37 ◼   ► if there's something that I would want to put in its place.

01:06:40 ◼   ► But there's a ton of great apps coming out with these widgets in them.

01:06:44 ◼   ► And this is it for me.

01:06:45 ◼   ► Now I'm wondering, do I want to have multiple lock screens?

01:06:48 ◼   ► Because I'm using the focus modes now more than ever,

01:06:51 ◼   ► because it's so easy to set them up now.

01:06:54 ◼   ► The setup process is simple.

01:06:56 ◼   ► By default, it includes everything in.

01:06:58 ◼   ► You can have that as an option, and then you can just

01:07:00 ◼   ► remove the things you don't want to be in the focus mode.

01:07:02 ◼   ► So I now have regular focus mode,

01:07:05 ◼   ► I have a recording focus mode, a travel focus mode,

01:07:09 ◼   ► weekends, and sleep.

01:07:12 ◼   ► And I have those mostly firing off on automations.

01:07:16 ◼   ► And it changed my lock screens to have different apps on them.

01:07:20 ◼   ► And I'm thinking I will also have them eventually change

01:07:22 ◼   ► my lock screen for the phone, too,

01:07:27 ◼   ► with different complication widgets, whatever you call them.

01:07:30 ◼   ► And I think most of that's going to shake out

01:07:32 ◼   ► with the always-on display.

01:07:33 ◼   ► So when I'm recording, usually at home,

01:07:36 ◼   ► I have a dock on my desk where my phone stands in it.

01:07:40 ◼   ► So now when I'm in my recording focus, I guess I would like to have some...

01:07:45 ◼   ► I don't know what they would be, but I'd pick some widgets that would match that.

01:07:49 ◼   ► Maybe I'll have the time tracking one from Timery up there or something.

01:07:53 ◼   ► Because it's going to be always on, so that's going to change the way I think about wanting more access.

01:08:00 ◼   ► I think I would like maybe a couple more of these widgets on the lock screen.

01:08:04 ◼   ► I think just the three in that little bar, or four if you use the circle ones.

01:08:09 ◼   ► I wouldn't mind another row, but maybe that's too much.

01:08:12 ◼   ► I don't know.

01:08:13 ◼   ► - No, I think that, I think the challenge is Apple's like,

01:08:17 ◼   ► "No, no, no, you only really get this one row

01:08:19 ◼   ► and the top line and that's it."

01:08:21 ◼   ► And I think Apple is going to need to accept

01:08:24 ◼   ► that people might want more of these.

01:08:25 ◼   ► And I'm not asking for a free form widget dropping tool

01:08:30 ◼   ► on the lock screen, but more space for more widgets

01:08:34 ◼   ► would be welcome.

01:08:36 ◼   ► - Yeah.

01:08:37 ◼   ► - I would like to see them.

01:08:38 ◼   ► In fact, okay, I'm gonna make another wild suggestion here,

01:08:41 ◼   ► which is, you know how the flashlight

01:08:43 ◼   ► and the camera are down at the bottom?

01:08:44 ◼   ► - Yeah.

01:08:45 ◼   ► - Those are circular widgets.

01:08:47 ◼   ► There should be more widget space down there.

01:08:49 ◼   ► You should be able to add or remove the flashlight

01:08:51 ◼   ► and the calendar or the camera

01:08:53 ◼   ► and put other widgets down there

01:08:55 ◼   ► and have that be another widget space down at the bottom,

01:08:58 ◼   ► I think.

01:08:59 ◼   ► - Or let me change those.

01:09:01 ◼   ► - Or yeah, whatever. - I thought I would.

01:09:02 ◼   ► - But like that would be a place that wouldn't overdo it.

01:09:04 ◼   ► And they are very similar to widgets.

01:09:07 ◼   ► So yeah.

01:09:08 ◼   ► - So I wouldn't, you know, but that feels like a,

01:09:11 ◼   ► that's a free iOS 17 or iOS 18 feature, right?

01:09:14 ◼   ► Like add those in.

01:09:16 ◼   ► - And also put them on the iPad at that point, right?

01:09:18 ◼   ► Next year, which is gonna be all the iPad review,

01:09:21 ◼   ► iPad OS reviews next month are gonna be very sad

01:09:23 ◼   ► that this feature doesn't exist on the iPad

01:09:25 ◼   ► 'cause the iPad could totally use it.

01:09:26 ◼   ► It'll be really nice.

01:09:27 ◼   ► And they're like, no, no, no, no, no.

01:09:28 ◼   ► We can't design more than one lock screen at a time.

01:09:31 ◼   ► - So to me, like the focus modes and the lock screens

01:09:35 ◼   ► and the home screens,

01:09:36 ◼   ► tying together quite nicely and I'm looking forward to tinkering a little bit more with

01:09:40 ◼   ► the lock screen stuff as my needs change with it.

01:09:45 ◼   ► With messages, I just really like that I can edit my messages.

01:09:49 ◼   ► It's just a simple thing, you know, but I have a habit of spelling mistakes because

01:09:53 ◼   ► I type fast and don't look and just press send all the time.

01:09:56 ◼   ► That's my main issue is I don't proofread my messages because who's got time for that?

01:10:00 ◼   ► But sometimes I then send them like, "Oh man, that's such a simple error.

01:10:03 ◼   ► I could just change that."

01:10:04 ◼   ► rather than sending a second message, you know,

01:10:06 ◼   ► to say, oh no, like asterisk,

01:10:09 ◼   ► and then the actual word I meant to say.

01:10:11 ◼   ► It's a simple thing,

01:10:12 ◼   ► but I'm just happy that they've added it.

01:10:13 ◼   ► Like the retraction thing, like the deletion,

01:10:18 ◼   ► I don't think that's so much of a thing for me.

01:10:21 ◼   ► I mean, I guess if I ever need it,

01:10:22 ◼   ► I'll be happy that I have it.

01:10:23 ◼   ► But the editing is what I'm pretty excited about.

01:10:28 ◼   ► And I'm looking forward to it being on all my devices

01:10:32 ◼   ► and all of the people that I send messages to

01:10:35 ◼   ► having iOS 16, right?

01:10:37 ◼   ► 'Cause at the moment I've been a little hesitant to use it

01:10:39 ◼   ► because it then sends the second iMessage

01:10:42 ◼   ► where it's like message edited

01:10:44 ◼   ► and then it has the new message, like it's a bit clunky.

01:10:47 ◼   ► So I look forward to that being more seamless

01:10:49 ◼   ► once everybody's using iOS 16.

01:10:52 ◼   ► - Yeah, I like edited messages

01:10:55 ◼   ► are something that I'm very slowly starting to work

01:10:58 ◼   ► into my message brain, right?

01:11:02 ◼   ► like saying, okay, I, oh, I made a mistake there.

01:11:05 ◼   ► This happened to me just the other day.

01:11:06 ◼   ► I made a mistake and I was like, you know what I'm gonna do?

01:11:08 ◼   ► I'm gonna edit the message to correct the mistake.

01:11:10 ◼   ► And I know that if you're on an older OS,

01:11:12 ◼   ► you're just gonna get Jason edited the message to say,

01:11:14 ◼   ► but I was talking to somebody who I was pretty sure

01:11:17 ◼   ► was on the beta and I did that.

01:11:19 ◼   ► And it's like, this is better.

01:11:20 ◼   ► Like this is, that's really nice.

01:11:22 ◼   ► I like it a lot.

01:11:24 ◼   ► - Yeah, it's a good feature.

01:11:25 ◼   ► And I love the Home app.

01:11:27 ◼   ► The Home app redesign is so much cleaner.

01:11:29 ◼   ► It looks better.

01:11:30 ◼   ► The information density is way better.

01:11:32 ◼   ► I like that I have customization better than I did before.

01:11:36 ◼   ► Something I didn't know, it was in a MacRumors article that I was reading about some of the

01:11:40 ◼   ► delayed features, is that there was also a reference to an updated architecture for the

01:11:45 ◼   ► home app that apparently is not in this shipping version of iOS 16, that is also coming later.

01:11:51 ◼   ► So that's good because hey if it gets even more reliable because of this I'm not going

01:11:54 ◼   ► to complain.

01:11:56 ◼   ► And then I still cross my fingers for matter to make my life better whenever it ships and

01:12:02 ◼   ► - Right. - Bring all my home stuff

01:12:03 ◼   ► together. - I wonder if those

01:12:04 ◼   ► are related too, but that's also, I think,

01:12:06 ◼   ► related to the idea of the new architecture

01:12:09 ◼   ► is gonna be the one that isn't supported on the iPad.

01:12:11 ◼   ► And what they're gonna do is let people stay

01:12:13 ◼   ► on the old architecture if they only have an iPad

01:12:15 ◼   ► to use as a home hub instead of an Apple TV

01:12:16 ◼   ► or a HomePod mini.

01:12:18 ◼   ► But yeah, otherwise,

01:12:22 ◼   ► that's, there's stuff going on in the background, right?

01:12:25 ◼   ► Like clearly they don't have it all together.

01:12:28 ◼   ► But yeah, the home app's better.

01:12:29 ◼   ► It is better.

01:12:30 ◼   ► It's not, you know, it's not fantastic,

01:12:32 ◼   ► but it's a lot better.

01:12:33 ◼   ► - Yeah, I like it a lot.

01:12:34 ◼   ► It's cleaned up a lot of the things

01:12:37 ◼   ► that annoyed me the most about the Home app.

01:12:40 ◼   ► You know, just like very quickly getting to certain things.

01:12:42 ◼   ► Like you have that button you can tap

01:12:44 ◼   ► and see all the lights and you can just hit all the lights.

01:12:46 ◼   ► You know, it's just stuff like that.

01:12:48 ◼   ► I just think it's cleaner and I like it a lot.

01:12:50 ◼   ► Is there anything else in iOS 16

01:12:53 ◼   ► that has really been jumping out to you?

01:12:56 ◼   ► - Well, the, so shared photo libraries,

01:12:58 ◼   ► I'm still working on it.

01:12:59 ◼   ► I'm still playing with it.

01:13:00 ◼   ► It's gonna be great.

01:13:01 ◼   ► It's not in the shipping version because,

01:13:04 ◼   ► okay, just to be clear here,

01:13:06 ◼   ► if you're using a beta

01:13:07 ◼   ► and you put something in the shared photo library,

01:13:09 ◼   ► and then you go to a device that's not on the beta,

01:13:11 ◼   ► those items disappear.

01:13:13 ◼   ► They're just not there.

01:13:15 ◼   ► So that's not great.

01:13:17 ◼   ► So yeah, so I think they're working for a time

01:13:21 ◼   ► where they're gonna turn that feature on for everybody

01:13:23 ◼   ► so that everybody can use it and everybody can see it.

01:13:25 ◼   ► And you'll still have that thing where you're like,

01:13:27 ◼   ► okay, we gotta update to see this thing,

01:13:29 ◼   ► but it'll be more in sync than it is now.

01:13:32 ◼   ► I like it.

01:13:33 ◼   ► I think it's actually very good.

01:13:34 ◼   ► I think they're very, very smart and careful

01:13:36 ◼   ► in what they were doing,

01:13:38 ◼   ► trying to be aware of all the different use cases

01:13:41 ◼   ► that go beyond people saying,

01:13:43 ◼   ► yes, share my every photo I take

01:13:45 ◼   ► with this other person in my life,

01:13:47 ◼   ► because while that is a use case,

01:13:49 ◼   ► and that's probably my use case,

01:13:52 ◼   ► there are a lot of other use cases

01:13:53 ◼   ► where you only wanna share certain things.

01:13:56 ◼   ► My daughter would never agree to take all of her photos

01:13:59 ◼   ► and share them with us, but having the option

01:14:02 ◼   ► of her throwing photos from our family trips

01:14:05 ◼   ► in the shared library, but nothing else,

01:14:09 ◼   ► that's great, right?

01:14:10 ◼   ► So I think that they're doing a good job with that.

01:14:15 ◼   ► And when they turn that feature on,

01:14:18 ◼   ► I think people should give it a try.

01:14:19 ◼   ► That said, it's not all there yet.

01:14:21 ◼   ► Like I was experimenting last week.

01:14:23 ◼   ► We had a question last week from somebody who asked,

01:14:26 ◼   ► I forget where they asked this, but I'll answer it here,

01:14:28 ◼   ► which is what happens if you have duplicates?

01:14:31 ◼   ► Well, right now when you have duplicates

01:14:34 ◼   ► and they're put in the same library,

01:14:35 ◼   ► they're just two of them, which is really bad

01:14:39 ◼   ► if you've got a main library

01:14:41 ◼   ► that you've been importing photos into over the years.

01:14:44 ◼   ► And then you've got your partner's library, let's say,

01:14:46 ◼   ► from which you imported those photos

01:14:48 ◼   ► and then they joined your shared library.

01:14:50 ◼   ► Now you could say not before this date,

01:14:52 ◼   ► which is the date of the last import.

01:14:53 ◼   ► But the fact is, you also do things like,

01:14:56 ◼   ► maybe text on a group text and it gets added.

01:14:59 ◼   ► They need to do a better job with duplicates.

01:15:02 ◼   ► I've asked around, it sounds like duplicate,

01:15:04 ◼   ► dealing with duplicates is supposed to be in there

01:15:06 ◼   ► and it's just not in there in what I'm seeing right now.

01:15:09 ◼   ► But that's a big red flag, right?

01:15:11 ◼   ► Like at the very least photos for Mac,

01:15:13 ◼   ► which has duplicates detection built in,

01:15:16 ◼   ► should flag them as duplicates.

01:15:17 ◼   ► And really what should happen is probably photos should say,

01:15:23 ◼   ► this is a duplicate.

01:15:24 ◼   ► I found some things that are already in the shared library.

01:15:27 ◼   ► What do you want me to do and ask you a question?

01:15:30 ◼   ► Now there's some challenges with that

01:15:33 ◼   ► because the person who contributes the photo

01:15:37 ◼   ► to the library owns the photo and can pull it back out.

01:15:40 ◼   ► So you could be in a situation where,

01:15:42 ◼   ► it's your photo and their photo and you contribute it,

01:15:47 ◼   ► but they already imported it.

01:15:48 ◼   ► So you don't contribute it and now you don't own it.

01:15:51 ◼   ► So they have some stuff to work through there.

01:15:53 ◼   ► I think maybe the right thing to do is to basically

01:15:56 ◼   ► not share it and mark it as hidden, something like that.

01:16:01 ◼   ► So you don't see it in your library and you only see one

01:16:05 ◼   ► or they could have it be like, well, there's two

01:16:07 ◼   ► and they're identical, but I'm only gonna display one.

01:16:10 ◼   ► But they gotta do something, right?

01:16:12 ◼   ► Because like the last thing you want is to get really excited

01:16:14 ◼   ► about the shared photo library and then have a thousand

01:16:17 ◼   ► duplicates that aren't flagged and you can't deal with them.

01:16:20 ◼   ► That's the worst.

01:16:22 ◼   ► So hopefully they're working on that part of it.

01:16:25 ◼   ► But that's the big hiccup that I've seen so far.

01:16:28 ◼   ► Otherwise it looks really very thoughtful

01:16:30 ◼   ► and I'm really looking forward to it

01:16:33 ◼   ► and I think it's gonna be great for a lot of people.

01:16:36 ◼   ► - This episode is brought to you by our friends

01:16:38 ◼   ► over at Ooni Pizza Ovens.

01:16:40 ◼   ► Ooni is the world's number one pizza oven company.

01:16:43 ◼   ► They make surprisingly small ovens

01:16:45 ◼   ► that are powered by your choice of either wood,

01:16:47 ◼   ► charcoal or gas,

01:16:49 ◼   ► letting you make restaurant quality pizza in your own backyard.

01:16:53 ◼   ► Uni Pizza ovens are really easy to use and incredibly portable too.

01:16:56 ◼   ► They're going to fit in any outside space.

01:16:58 ◼   ► And what's really great about them is their power, how hot they can get.

01:17:02 ◼   ► They can reach temperatures of up to 900 degrees Fahrenheit, 500 degrees Celsius.

01:17:06 ◼   ► This is what lets you cook restaurant quality pizza in as little as 60 seconds

01:17:10 ◼   ► in your own home. Well, in the backyard is best.

01:17:13 ◼   ► It's that high temperature that separates these pizzas from those that you can make in a home oven.

01:17:18 ◼   ► One of their most popular models is the Uni Coda 16.

01:17:20 ◼   ► This is a gas powered oven that can cook up to 16 inch pizzas and has an

01:17:24 ◼   ► innovative L shaped burner at the back to give you even heat distribution.

01:17:28 ◼   ► They also have the multi fueled Uni Karu, which can use wood, charcoal or gas.

01:17:33 ◼   ► And they have a bunch of others, right?

01:17:34 ◼   ► So you can find the right Uni pizza oven to fit your needs, to fit the space that you have for it.

01:17:39 ◼   ► And they start at just $299 of free shipping to the US, UK and EU.

01:17:45 ◼   ► Ooni also make an awesome app to help you perfect your dough recipe and give you loads

01:17:48 ◼   ► of pizza making tips. And they have all of the accessories that you're going to want

01:17:53 ◼   ► from peels to cutters to oven tables and everything else in between. And Jason Stone, I'm sure

01:17:58 ◼   ► you will agree with me here. What you get from an Ooni pizza oven in quality of the

01:18:02 ◼   ► pizza is awesome. It's just super good.

01:18:04 ◼   ► It's so good. You know, you can't, unless you happen to have a wood fired oven in your

01:18:10 ◼   ► house, which, I mean, good for you, I guess. Most of us can't get the temperatures that

01:18:18 ◼   ► are required, you know, 700 degrees Fahrenheit. Like, I, when I make pizza in my conventional

01:18:23 ◼   ► oven, it heats up my whole house. I gotta set it to 500 and the pizza stone sits there

01:18:28 ◼   ► and you gotta do that for a while and it's nice, but it's not gonna give you that kind

01:18:34 ◼   ► of classic high heat, wood-fired oven style thing, even if you're using propane like I

01:18:40 ◼   ► am. So yeah, it's just a, it goes really fast too, so if you've got different diets in your

01:18:47 ◼   ► house, one of the nice things that I like about it is you can make two or three or four

01:18:52 ◼   ► pizzas, lil pizzas, lil pizzas, and pop them in there one at a time, and like you're not

01:18:58 ◼   ► waiting around in my oven.

01:19:00 ◼   ► - Did you need to make sure everyone knew you meant

01:19:03 ◼   ► Lil and not Lil?

01:19:04 ◼   ► - Lil pizzas, I just, that's more of a commentary

01:19:07 ◼   ► for myself really that like, did I just say Lil pizzas?

01:19:09 ◼   ► I did, Lil pizzas is what I meant there.

01:19:12 ◼   ► Is it, well, look, everybody has Lil pizzas.

01:19:14 ◼   ► - That's Oony's mascot, Lil pizzas.

01:19:18 ◼   ► - The old prospector who bakes pizza around the campfire.

01:19:21 ◼   ► Yeah, 'cause it was wood-fired pizza,

01:19:23 ◼   ► obviously at the campfire.

01:19:25 ◼   ► What I'm saying is that in my oven,

01:19:26 ◼   ► it takes 12 minutes to make a pizza,

01:19:28 ◼   ► which means that if you wanna make multiple pizzas,

01:19:30 ◼   ► One of the pizzas not so warm when it's time to eat pizza.

01:19:33 ◼   ► With the Ooni, you can move them through there real fast,

01:19:37 ◼   ► you know, a couple of minutes,

01:19:38 ◼   ► and everybody gets their own pie,

01:19:40 ◼   ► which is also a really nice treat.

01:19:42 ◼   ► - So if you wanna go and check this out for yourself,

01:19:44 ◼   ► you should go to ooni.com, O-O-N-I.com.

01:19:47 ◼   ► And if you use the code UPGRADE22 at checkout,

01:19:50 ◼   ► you will save a wonderful 10% off your purchase

01:19:54 ◼   ► of an Ooni pizza oven.

01:19:55 ◼   ► This could be up to $50 off an Ooni Koda 16.

01:19:58 ◼   ► This is the perfect tool for making pizza at home, which is why Ooni Pizza Ovens remain in high demand.

01:20:03 ◼   ► So if you want one, go check it out right now.

01:20:05 ◼   ► Ooni Pizza Ovens are the best way to bring restaurant quality pizza to your own backyard.

01:20:10 ◼   ► Go to Ooni.com, that's O-O-N-I dot com, and use the code UPGRADE22 for 10% off.

01:20:15 ◼   ► A thanks to Ooni Pizza Ovens for the support of this show and Relay FM.

01:20:21 ◼   ► It is time for some #AskUPGRADE questions.

01:20:25 ◼   ► - Wow, those lasers got to me way faster than normal.

01:20:28 ◼   ► It must just be because of our distance.

01:20:30 ◼   ► That makes so much sense.

01:20:31 ◼   ► First one comes from John and John wants to know,

01:20:34 ◼   ► "Do you think we could see a nylon backed iPhone SE

01:20:38 ◼   ► coming in the future?"

01:20:39 ◼   ► - Okay, so this is referencing the Apple Watch SE,

01:20:43 ◼   ► which is the nylon back,

01:20:44 ◼   ► which probably drops the production price a little bit.

01:20:47 ◼   ► No, because I think it's very specifically

01:20:51 ◼   ► for the Apple Watch,

01:20:52 ◼   ► But I think the idea that they would use cheaper materials

01:20:55 ◼   ► and the iPhone SE is not unreasonable

01:20:59 ◼   ► other than to say, they're gonna do whatever makes

01:21:01 ◼   ► making that phone cheap possible.

01:21:04 ◼   ► And if changing the materials to a cheaper material

01:21:09 ◼   ► costs more money than they would save,

01:21:13 ◼   ► they will leave the materials

01:21:16 ◼   ► of whatever phone model they use alone, right?

01:21:18 ◼   ► In the end, they will make whatever decision

01:21:20 ◼   ► is cheapest for them.

01:21:21 ◼   ► So if that's a plastic-backed iPhone SE, they'll do that.

01:21:26 ◼   ► The rumor is that they're gonna take the XR,

01:21:30 ◼   ► which is also the 11 size, and do an SE based on that.

01:21:34 ◼   ► And that had a, did that have a plastic-y back?

01:21:39 ◼   ► I think it might, maybe it did.

01:21:40 ◼   ► - No.

01:21:42 ◼   ► - Or was it, no?

01:21:43 ◼   ► - I don't think so.

01:21:44 ◼   ► - Was it glass back?

01:21:45 ◼   ► - I think it was glass.

01:21:46 ◼   ► - All right, well, my guess is that it'll be that then,

01:21:49 ◼   ► Right, like that they're gonna use the 10R11 size

01:21:52 ◼   ► and just not change the materials.

01:21:55 ◼   ► But if they can save money by changing materials,

01:21:58 ◼   ► they will.

01:21:59 ◼   ► I think the challenge there is that,

01:22:01 ◼   ► one of the reasons old phone models are cheaper

01:22:04 ◼   ► is because they don't have to retool

01:22:06 ◼   ► and they don't have to redesign.

01:22:07 ◼   ► They just kind of use the same assembly line

01:22:09 ◼   ► more or less as much as possible.

01:22:11 ◼   ► - Next one comes from Andy.

01:22:14 ◼   ► I'm buying a new iPhone and watch this year.

01:22:17 ◼   ► Should I do anything in particular to make sure that the migration goes smoothly?

01:22:21 ◼   ► I mean, I don't know, the migration stuff that's built into the iPhone is really good now.

01:22:30 ◼   ► The new quick setup thing is fantastic.

01:22:33 ◼   ► That's what I recommend. Some flavor of the quick setup for sure.

01:22:37 ◼   ► And doing the transfer, you know, kind of depends what you're looking for, right?

01:22:43 ◼   ► Like if you want to do the fastest transfer,

01:22:46 ◼   ► but you won't be able to use your phone for a while,

01:22:48 ◼   ► they have that like direct transfer

01:22:50 ◼   ► or something it's called now, which is really good,

01:22:52 ◼   ► but both of your phones kind of are just dead for a bit,

01:22:56 ◼   ► which, you know.

01:22:57 ◼   ► - Dead for an hour or two, yeah.

01:22:58 ◼   ► - But then you have like fewer passwords

01:23:00 ◼   ► and stuff to put in,

01:23:01 ◼   ► or you can just do the simple one

01:23:03 ◼   ► and do the iCloud restore

01:23:04 ◼   ► so you can start using the phone immediately,

01:23:06 ◼   ► but it's going to take you a little bit longer

01:23:07 ◼   ► and a bit more set up, I think.

01:23:09 ◼   ► - Yeah, I like it a lot,

01:23:10 ◼   ► and then it will also walk you through,

01:23:12 ◼   ► I think the Apple Watch stuff is also pretty,

01:23:15 ◼   ► pretty straightforward now.

01:23:16 ◼   ► - Yeah, just pay attention.

01:23:18 ◼   ► Yeah. - Yeah.

01:23:19 ◼   ► - If you're getting a new, hmm.

01:23:23 ◼   ► If you're getting a new watch,

01:23:27 ◼   ► I would recommend move the phone to the new phone first,

01:23:32 ◼   ► transfer your current watch, then do the new watch.

01:23:37 ◼   ► - Yeah, unless it asks you, I haven't actually done that,

01:23:39 ◼   ► so I wonder if it asks you, like,

01:23:40 ◼   ► do you also have a new watch?

01:23:41 ◼   ► but probably not, and you would move your watch over.

01:23:45 ◼   ► - And you would say, no, why not?

01:23:47 ◼   ► Do you not like the new watches?

01:23:48 ◼   ► - Yeah. - What's wrong with you?

01:23:49 ◼   ► - Placing an order right now.

01:23:51 ◼   ► Can you give me your credit card?

01:23:52 ◼   ► So yeah, it might, I mean,

01:23:54 ◼   ► because if you unpair the old watch as part of the process,

01:23:57 ◼   ► and then it's got a backup,

01:23:58 ◼   ► you could possibly just pair the new watch and have it work.

01:24:02 ◼   ► I haven't tried that, but, you know,

01:24:04 ◼   ► following Apple's instructions at this point,

01:24:08 ◼   ► I think is the right way to do it.

01:24:09 ◼   ► And I also prefer the restore version,

01:24:14 ◼   ► cloud restore version,

01:24:15 ◼   ► just because it gets you up and running faster

01:24:17 ◼   ► and you don't have to sit there while every app downloads.

01:24:19 ◼   ► - Yep.

01:24:20 ◼   ► Eric asks, "On a scale from one to 11,

01:24:23 ◼   ► "how weird is it that the German Apple website

01:24:26 ◼   ► "markets the iPhone 14 Pro as Das Pro Plus Ultra?"

01:24:31 ◼   ► - Das Pro Plus Ultra.

01:24:33 ◼   ► - And I have a screenshot here that Eric provided,

01:24:36 ◼   ► But that is three different product names.

01:24:39 ◼   ► (laughs)

01:24:40 ◼   ► Right?

01:24:41 ◼   ► You've got Pro and Plus and Ultra.

01:24:43 ◼   ► So it's the marketing line on the website.

01:24:46 ◼   ► So at the moment, that marketing line

01:24:49 ◼   ► on the American website says Pro Beyond.

01:24:54 ◼   ► They need to change a little bit every now and then.

01:24:57 ◼   ► But it's talking about it being the most Pro.

01:25:00 ◼   ► So I think there's just some German stuff

01:25:02 ◼   ► that's going in there language-wise to explain.

01:25:05 ◼   ► But it's just so funny of like, they know the names, right?

01:25:09 ◼   ► And like the names are in English.

01:25:11 ◼   ► In Germany, it's called the iPhone 14 Pro.

01:25:15 ◼   ► So it's just funny that they then put plus and ultra

01:25:18 ◼   ► in the name of their marketing materials.

01:25:20 ◼   ► - Yeah, it's whatever is, näplus ultra, right?

01:25:24 ◼   ► It's like Latin.

01:25:25 ◼   ► And so there's, yes,

01:25:27 ◼   ► there's a German translation thing going on there.

01:25:29 ◼   ► It is hilarious.

01:25:31 ◼   ► To answer the question though,

01:25:35 ◼   ► Eric's question on a scale from one to 11, I don't know.

01:25:38 ◼   ► I think it's gonna say like a five because like,

01:25:42 ◼   ► keep in mind the iPhone 13 Pro slogan on Apple's website

01:25:46 ◼   ► for an entire year was, "Oh, so pro,"

01:25:51 ◼   ► which is the dumbest slogan ever.

01:25:55 ◼   ► They've run out of things to say.

01:25:58 ◼   ► But there's a spot in the slide

01:26:01 ◼   ► where they have to put something.

01:26:02 ◼   ► So they put that there and it's silly.

01:26:04 ◼   ► So I would much prefer that it say "Das Pro Plus Ultra"

01:26:09 ◼   ► everywhere in the world, quite frankly.

01:26:11 ◼   ► So I'm gonna take it down, it's a one.

01:26:13 ◼   ► It's a one, I love it.

01:26:15 ◼   ► - You really love it, "Das Pro Plus Ultra."

01:26:16 ◼   ► - It is weird though, okay, five, it's a five.

01:26:18 ◼   ► It is weird, it's just I love it, but it's weird.

01:26:20 ◼   ► - Right, it is weird.

01:26:21 ◼   ► Like I know what they're going for, it makes sense, right?

01:26:24 ◼   ► But it's strange because it's not like

01:26:27 ◼   ► these are rumored names.

01:26:29 ◼   ► - Yeah, "Dear Apple Germany," you missed a word,

01:26:31 ◼   ► "It's Das Pro Plus Max Ultra."

01:26:34 ◼   ► Yeah come on get it together will you?

01:26:35 ◼   ► Get it right.

01:26:36 ◼   ► Chris asks, the Apple Watch Ultra doesn't seem to be a part of the Series 8 family like

01:26:40 ◼   ► the Edition or Hermes models were. It appears to be a separate line of watch model, like

01:26:46 ◼   ► the SE is. How often do you anticipate it would be updated?

01:26:51 ◼   ► So if you go to Apple's website, it's got its own little part in the banner. So you've

01:26:56 ◼   ► got Apple Watch Ultra, Apple Watch Series 8, Apple Watch SE. You've still got Apple

01:27:00 ◼   ► watch Nike is still up there but they don't do them just the bands now so like it's considered

01:27:05 ◼   ► its own kind of brand but not a part of series 8.

01:27:12 ◼   ► Dain aubent oeil, wartet. Indeed thank you very much. It's the German slogan is your

01:27:18 ◼   ► adventure awaits but yeah it's the same thing adventure awaits yeah it's a totally separate

01:27:22 ◼   ► So I do wonder, will there be a new Apple Watch Ultra

01:27:27 ◼   ► in a year or two?

01:27:30 ◼   ► Or will they just update it with the series,

01:27:34 ◼   ► but just call it the new Apple Watch Ultra?

01:27:38 ◼   ► I don't know.

01:27:39 ◼   ► I'm curious about it.

01:27:41 ◼   ► I don't really know.

01:27:42 ◼   ► I would imagine that if it does well,

01:27:45 ◼   ► it'll get updated every year or two.

01:27:47 ◼   ► It might be little stuff.

01:27:51 ◼   ► I could imagine an update next year

01:27:54 ◼   ► because it's new, right?

01:27:56 ◼   ► So like there might be a couple of things

01:27:57 ◼   ► I wanna add to it.

01:27:59 ◼   ► - Yeah.

01:28:00 ◼   ► - But I don't feel like it needs every year,

01:28:05 ◼   ► but who knows?

01:28:06 ◼   ► I mean, we'll see.

01:28:07 ◼   ► It seems like a lot, right?

01:28:09 ◼   ► - Right.

01:28:10 ◼   ► If they've got something that they need to enable,

01:28:12 ◼   ► I mean, on the other hand,

01:28:13 ◼   ► if it's literally just use the same subsystem and package,

01:28:16 ◼   ► and so you might as well,

01:28:18 ◼   ► I could see them doing that too,

01:28:19 ◼   ► which is just like, look, we just roll it out everywhere,

01:28:22 ◼   ► every year, so it gets it.

01:28:25 ◼   ► It'll be interesting to see how they do it.

01:28:26 ◼   ► I honestly don't know.

01:28:27 ◼   ► - Yeah, but I guess the thing is,

01:28:29 ◼   ► the watch doesn't get a new system on a chip

01:28:31 ◼   ► every year anymore, right?

01:28:32 ◼   ► Like that's been, it was using the previous one

01:28:34 ◼   ► for a couple of years.

01:28:36 ◼   ► - Yeah, right, so if they're doing that,

01:28:38 ◼   ► then why would they update it at all?

01:28:40 ◼   ► Yeah, I think the bigger point here is,

01:28:42 ◼   ► clearly it doesn't need to be updated every year.

01:28:46 ◼   ► I mean, we could argue, does the Apple Watch

01:28:47 ◼   ► need to be updated every year anyway, but they do.

01:28:51 ◼   ► But I think they'll judge it.

01:28:53 ◼   ► I'm hopeful that it will be updated more often

01:28:57 ◼   ► because they are going to try and aggressively push

01:29:00 ◼   ► this line to compete with the high-end sports watches.

01:29:04 ◼   ► And this is just a starting point

01:29:07 ◼   ► because there's more they need to do

01:29:08 ◼   ► to compete with the garments of the world.

01:29:10 ◼   ► The garments, anybody who says,

01:29:13 ◼   ► "Oh, well, this is it for Garmin."

01:29:15 ◼   ► It's like, no, like there are so many features

01:29:18 ◼   ► that the Garmin watches have that the Apple Watch can't do.

01:29:21 ◼   ► So there's a lot of work that Apple still needs to do

01:29:23 ◼   ► in this space.

01:29:24 ◼   ► And so I would like to see them be more aggressive

01:29:26 ◼   ► in improving that model.

01:29:29 ◼   ► But the other way to look at it is no,

01:29:31 ◼   ► they wouldn't need to do it on the same timeframe

01:29:32 ◼   ► as the Apple Watch because it is its own thing.

01:29:35 ◼   ► - On the Garmin thing.

01:29:37 ◼   ► So like, I mean, I feel like without knowing a ton

01:29:41 ◼   ► about this world, and I've been seeing a little bit more

01:29:44 ◼   ► of it than I have before.

01:29:45 ◼   ► I imagine this will take a chunk away from them because there will be people that maybe

01:29:50 ◼   ► would want all of the things an Apple Watch could do plus look nicer maybe and also have