433: The Lava Lamp is Not Responding
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(upbeat music)
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From Relay FM, this is Upgrade, episode 433.
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Today's show is brought to you by Squarespace
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and StoryWorth.
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My name is Myke Hurley and I'm joined by Jason Snow.
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How have we been doing this for 433 episodes?
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How is that possible?
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- Just one episode at a time.
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- Yeah, that's all you can do.
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I mean, unless you need to record extra.
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Anyway, yes, in one episode at a time, yeah, exactly.
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- I mean, I think you always do one episode at a time,
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right, even if you're doing extras,
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it's always one episode.
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- That's true, you do one and then you do the next.
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You can't take it more than,
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if you try to record two podcasts at once,
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I don't advise it, I think it would be a disaster.
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- Yeah, bad idea.
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I have a #snowtalk question for you,
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comes from Rick and Rick wants to know,
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well, Rick starts by saying,
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Jason, I loved the T-Robot episode
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of the Thoroughly Considered podcast.
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I also finished it since we last spoke,
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It was a very good episode.
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Rick wants to know, do you partake in and enjoy iced tea?
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Sure, iced tea is fine.
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If I have leftover tea in the teapot,
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let's say I make tea for upgrade
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'cause I want my voice to be clear
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and not having my throat being cleared every five minutes.
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- And the caffeine.
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Caffeine delivery is important, you know?
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- Caffeine delivery to make me talkative
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and also to get the phlegm out of my throat.
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but I might have some leftover.
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What might I do with something like that?
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What might I do?
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The answer is yes, I might actually drink it as iced tea.
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And in the summer, sure, we've got to be,
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you know, I've got a little iced tea.
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I actually have an iced tea maker,
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which is not as high tech or nice.
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It's a big plastic contraption that you stick.
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You put water in the plastic contraption
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and ice in the bucket in the pitcher,
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and you press a button and it basically just boils the water
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and runs it through a little steeping basket.
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I hadn't really thought of it,
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but it is basically a sort of low-end tea robot for iced tea.
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We do have that.
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And so, yeah, I'll do that too.
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That's fine.
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Sometimes with lemon, sometimes not.
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- Sugar, is it sweet?
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- Yeah. - Yeah?
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- Yep. - There is something
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truly special about like really sweet iced tea.
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I mean, for me, it's Memphis,
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where I've enjoyed this the most.
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- It's Memphis, sure, 'cause they make it that way.
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Most, outside of the South in the US,
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generally you need to supply your own sugar, which I do.
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And it's never as good, right?
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'Cause you gotta get, you get the granulated sugar
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and it has to dissolve and it's never as good.
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But in the South, they just use the simple syrup.
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So they just pour it in, it's instantly dissolved
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and it's the sweet thing.
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It's great, it's amazing.
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I've said this on many occasions, I'll say it again.
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If I lived in the South, I'd be dead by now because of all the barbecue and the sweet tea.
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It's absolutely true. I would be gone.
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You'd be dead happy though.
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I would because barbecue is my favorite food and sweet tea is an amazing drink.
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Yeah, I don't recommend it.
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If you would like to send in a Snail Talk question for us to open an episode of the show,
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just send a tweet with the hashtag #SnailTalk or use question mark
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Snail Talk in the Relay FM members discord.
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I have a couple of items of follow up. I was complaining, questioning how good
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Siri commands were to get lights to turn on and off when you're in a room.
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Eric wrote in to say that if you add "in here" to the Siri request to turn on or off the lights,
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it does a remarkable job of knowing where you are and acting accordingly.
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Because I was not convinced that it knew which room I was in.
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Eric suggests to try this.
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Uh, should I try it?
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Turn off the lights in here.
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Okay. Which room?
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Living room. Jamie?
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Outside. Garage.
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Sorry, Eric. That didn't work as well as you wanted.
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Okay. The lights are off. The lava lamp is not responding.
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Check the home app for more details.
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- After I told it what room I'm actually in,
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which it doesn't know 'cause it was my watch,
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it was not on a HomePod.
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It did actually turn off the lights in here.
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So I'll give it that.
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- I think the key is the HomePod part.
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- A lavalier.
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- Right, like it's a device that has some kind of idea
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of where it is.
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I think that's probably the key part.
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- I think that's it.
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So maybe it does work.
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It just doesn't work with the watch.
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But if I had my smart assistant on a HomePod in here,
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- Yeah, okay, that's a good tip, Eric, thank you.
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- What I wanna know though, Jason,
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is what's happened to the lava lamp?
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- Well, you know, funny story,
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I woke up on Sunday morning and our wifi was down.
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- And so, and this is like, I was, and funny,
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I was just listening to the ATP episode
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where they talked about Lutron Caseta switches
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and how the great thing is that it's on its own network.
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And so, you know, wifi is the thing that makes home
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networking and home smart home devices not reliable.
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And I got to get that firsthand
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because what happened is I have a UPS,
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an uninterruptible power system on for my router
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and my wifi so that if the power goes out,
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the router and the wifi stay on.
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And this is my oldest, I think, UPS that I have
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and it's battery died.
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And the UPS's decision when the battery dies
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is to take all the devices that are on the plugs that are backed up by the battery and
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turn them off. And so at three in the morning, my Wi-Fi and my fiber router were just unceremoniously
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shut down. And so I had in my pajamas, I was like, "What is going on?" I diagnosed it,
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I got out, I pulled out the UPS, I put in a power strip, I plugged it all back in. But
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I'll tell you, some devices, some wifi-based smart home devices do not like it when there
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is a power cycle like that. And so I have been, and the lava lamp will be next, the
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lights outside in the backyard didn't come on last night. And I'm like, "I know what
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this is." And literally all I did was I unplugged them and, because it's a smart outlet, unplugged
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and replugged the smart switch out there. And then they worked. Like I had to reboot
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Homebridge because it was confused and the undoubtedly the smart switch that the lava
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lamp is plugged into just needs to be unplugged and replugged at which point it will get back
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on the network if it's back up and it's been back up for ages now but they just get really
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confused and this is what we talk about when we say that relying on a Wi-Fi network for
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your smart home devices is a problem because sometimes the Wi-Fi network gets kind of out
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a whack and the devices get out of whack and then you know you you have to power cycle
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everything in order to get it back together as opposed to something like the Lutron Quesada
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stuff which is working fine because it's got its own radio network and they talk to themselves
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and they are connected to the rest of the house but they don't rely on the Wi-Fi to
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stay up and running. I wonder if some of these devices like with that kind of tying off the
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the power like that almost treat it like a reset.
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Like it may trigger like a, you know,
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like they think that you've purposely reset the device
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or something.
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- I think what's happening is that the smart home devices
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that are on Wi-Fi are dumb and they lose the network
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and they go, "Oh no!"
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And then they never, and they, until you reboot them,
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they don't know how to reconnect to the Wi-Fi network
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that went down.
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That seems to be what's going on here.
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Like, "Oh no, I don't know what to do."
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well, you know, this happens on networks all the time.
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You should know what to do, but they don't.
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And so then you power cycle them and then they come on,
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they go, "Oh, where's my wifi network?"
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There it is.
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It's been there all along, stupid thing,
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but the bad ones are like that.
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I think there are good ones that aren't like that,
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but the bad ones are like that.
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- Yeah, I can definitely empathize
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because I haven't had internet for like seven days.
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We had internet, now the internet's gone away
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at the new place, so there's no internet anymore.
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and it's kind of made the home network a bit of a disaster,
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including all of our smart stuff.
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- So you had it and then you lost it.
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- We were using the previous owner's internet
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because we wanted to sign up, but they weren't canceling.
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So I just decided to set up my network.
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- Then they canceled it.
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- And now we're waiting to get re-set up again.
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- Installed.
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- Yeah, which hopefully will be tomorrow.
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But you know, when it comes to internet service providers,
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I never actually believe anything that they say
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until it's done.
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So we'll see what happens there.
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But we're having an issue now where like,
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we need to like be off wifi
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to have a connection to the internet.
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But then we need to turn on wifi on our devices
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so we can turn off the lights.
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Just some follow up here.
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Turn on the lava lamp.
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Oh, come on.
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Turn on the lava lamp.
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You got it? Coming right up.
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- Ladies and gentlemen, the lava lamp is on
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and all I had to do was take a smart outlet,
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unplug it and plug it back in.
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- Perfect. - That's it.
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- That's what it takes.
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- That's it.
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Not so smart, is it?
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- You need to put the smart outlet on a smart outlet
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so you can turn off the smart outlet for the smart.
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- Oh, that's a, hmm, hmm.
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- Then you'll be good to go.
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- Yeah, it's just, it's dumb.
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- Speaking of which, Jason, I saw an article today,
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I think you might be excited about this.
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Phillips Hue Christmas lights.
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- Ah. - Like string lights.
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This is a new product.
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It's available today.
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I actually bought some.
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I think this is a great idea.
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It's 250 mini smart LEDs on a 20 meter cord,
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which can be used on a Christmas tree,
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stairway, mantle, or more, says MacRumors.
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- Hmm, interesting. - It's a fun little product.
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- That is what I was talking about.
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the idea of having some smart controllable LED.
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I'm sure there are lots of cheap ones out there
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that are not hue based.
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- And these aren't cheap, it's $160.
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But I've had nothing but good things to say
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about the hue line of products.
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So I think this might be a fun little thing.
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Plus I would say my wife Idina just loves
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these kinds of lights.
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Like we've always had like what we call fairy lights.
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- Fairy lights.
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- Somewhere in the home.
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So these won't just be used at Christmas for us, I think.
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But over the Christmas period,
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we can put them around the tree.
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So I think that'd be nice and cute.
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- Festavia, Festavia.
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- I don't like the name of that, but.
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- I was thinking it would be Festiva, but it's Festavia.
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- That's the Dutch for you.
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Germanifying everything like that, Festavia.
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Yeah, it's Festavia.
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- Indeed, speaking about the festive season.
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Festive season means an important thing around here.
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It is time to vote for the ninth annual Upgradies Awards.
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- You can go to Upgradies.vote
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and you can put your votes in now
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for the ninth annual Upgradies.
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Voting is open. - Are they votes,
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the nominations?
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- Yeah, nominations, votes, nominations, votes,
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something like that.
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you know what we're saying, is now time.
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So the nominations are open,
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you can go and fill out the Google form.
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Voting is open from now until December 12th.
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So you have about a month.
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As a programming note,
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we have condensed some categories this year.
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So we previously had an iOS game of the year
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and a game of the year.
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We now just have game of the year,
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so we're bringing that together.
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And previously we had three podcast categories.
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We had best tech podcast, best non-tech podcast,
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and best podcast newcomer.
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We now condense this to just best podcast,
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which is one podcast category now.
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But as a note,
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we had had some previous Lifetime Achievement Award winners,
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the Accidental Tech Podcast and the Flop House.
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So they are going to continue.
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They are not eligible for winning.
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So it is not worth making that nomination
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because it won't be counted.
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So they're gonna continue being
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Lifetime Achievement Award winners.
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We encourage you to recommend
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maybe your second favorite podcast,
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if either of those is your favorite.
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So we're going to now just do
00:12:56
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the one overall podcast of the year category.
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This is partly to bring it in line
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with the other categories in this kind of block.
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So we do of the year,
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We can just choose, right?
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You just choose your favorite and we're just going to go with it.
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You can find previous winners at Upgradies.com, which the wonderful Zach maintains for us,
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and the changes to these categories will be reflected at some point in the not too distant
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future on the website.
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We're getting ready.
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I think we're going to be probably, I'm expecting, we haven't set this, but I'm expecting December
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19th is when the upgradees will occur,
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because December 26th will be the holiday special, I expect,
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is what we'll be doing.
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- Oh, really?
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I thought it would be the other way around, right?
00:13:50
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- It's either gonna be December 19th or December 26th.
00:13:54
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Me and Jason have not had this conversation yet,
00:13:57
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but you have a month to do the voting,
00:13:59
◼
►
and it'll be one of those last two episodes of the year.
00:14:02
◼
►
- What if it's January 2nd?
00:14:04
◼
►
- Yeah, I don't want that.
00:14:07
◼
►
to do in December. But we'll see. We have some scheduling to do as well, right? There's
00:14:11
◼
►
a lot of holidays happening there, as there always are. That's why I wanted to get the
00:14:16
◼
►
voting going now. Yep, that's a good idea. So we had enough time, and so then I'll have
00:14:21
◼
►
enough time, depending on whenever we do it, to get the tabulation complete, because a
00:14:28
◼
►
lot of work goes into that. I wanted to put a request out to Upgradients. Ooh. So I'm
00:14:37
◼
►
So in the house move, I'm kind of redoing all of my home
00:14:43
◼
►
automation stuff.
00:14:45
◼
►
And I've decided to kind of do what
00:14:48
◼
►
I can to focus on going all in on HomeKit this time around.
00:14:55
◼
►
Where previously, I'd kind of dabbled with HomeKit
00:14:58
◼
►
and Amazon Echo, that kind of stuff.
00:15:01
◼
►
But my goal is that all of the smart devices that I buy
00:15:06
◼
►
will be able to tie into HomeKit.
00:15:08
◼
►
And then if I can tie them into other things with Matter
00:15:10
◼
►
or integrations, great.
00:15:12
◼
►
But HomeKit is the goal.
00:15:15
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►
It's just the system that I like the most.
00:15:17
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►
And then if I have all of these devices in HomeKit,
00:15:19
◼
►
then I can automate them to do interesting things together.
00:15:22
◼
►
So I would like, if Upgradients have recommendations,
00:15:27
◼
►
you can send them to me in the follow-up channel in Discord,
00:15:31
◼
►
or send them to me on Twitter or whatever.
00:15:34
◼
►
I would love to know products that you like.
00:15:39
◼
►
I will say not Acara products.
00:15:42
◼
►
I'll get to that in a second.
00:15:44
◼
►
Or if you have YouTubers that you enjoy,
00:15:47
◼
►
blogs, influencers in home automation,
00:15:50
◼
►
focusing around HomeKit, I would love some recommendations
00:15:54
◼
►
The reason I mentioned Acara, so I got an Acara hub
00:15:58
◼
►
so I could use some of the leak sensors
00:16:00
◼
►
that David Sparks recommended.
00:16:04
◼
►
But I also have a HomeKit alarm system
00:16:07
◼
►
by a company called Abode.
00:16:09
◼
►
So this is like a, it's like a four alarm system,
00:16:13
◼
►
kind of like a ring or something like that,
00:16:14
◼
►
but it's all tied natively into HomeKit.
00:16:18
◼
►
The problem with Acara is their hub works.
00:16:22
◼
►
It tries to, it tells HomeKit it's an alarm system,
00:16:26
◼
►
even if you don't use it for alarm system stuff.
00:16:29
◼
►
So then I have two alarm systems in one HomeKit,
00:16:32
◼
►
which causes tons of problems, I have learned,
00:16:36
◼
►
because then you kind of have to set both for the,
00:16:38
◼
►
it's like a whole nightmare.
00:16:39
◼
►
So, Akara's, I don't think is gonna work for me
00:16:42
◼
►
unless they have a hub that does not tell HomeKit
00:16:45
◼
►
that it's an alarm, which is odd to me
00:16:48
◼
►
that it's hub does that.
00:16:49
◼
►
'Cause you can set Akara's stuff up,
00:16:51
◼
►
like you can buy all of Akara's sensors
00:16:54
◼
►
and turn it into an alarm system, right?
00:16:56
◼
►
Like, that's kind of what they're doing,
00:16:59
◼
►
but it's odd to me that it will only let you do that or not.
00:17:03
◼
►
And so if you have some kind of HomeKit alarm system,
00:17:06
◼
►
and so part of the issue I'm having is,
00:17:08
◼
►
you know you have these categories at the top now
00:17:11
◼
►
of HomeKit, right?
00:17:12
◼
►
So you've got lights and stuff like that,
00:17:14
◼
►
where it tries to, you can tap them,
00:17:16
◼
►
it takes you to each thing.
00:17:17
◼
►
If I set my HomeKit alarm system, but not the Acara,
00:17:22
◼
►
because I'm only using it for leak sensors,
00:17:24
◼
►
it tells me that my alarm system is disabled
00:17:27
◼
►
even when it isn't.
00:17:28
◼
►
And so like at first glance, that's not helpful to me.
00:17:31
◼
►
So I then would have to set both of them
00:17:34
◼
►
and that's just a nightmare and I don't want to do that.
00:17:37
◼
►
So anyway, I found LeakSenses
00:17:38
◼
►
that actually just tied directly into HomeKit.
00:17:41
◼
►
I'm gonna try those out as well.
00:17:42
◼
►
But so if you're gonna tell me about Okara stuff,
00:17:46
◼
►
I kind of can't use it unless you can also tell me
00:17:48
◼
►
that they have a product where it doesn't do this.
00:17:50
◼
►
My Googling has not helped me to try and find something
00:17:53
◼
►
that doesn't do this.
00:17:57
◼
►
I would love recommendations though if you enjoy stuff in the homekit world.
00:18:04
◼
►
Yes I have checked out many episodes of automators and Mac power users so I assume I've got that,
00:18:11
◼
►
but I would like from listeners too if they have any recommendations.
00:18:16
◼
►
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up justice now? Yeah let's do it. All right so I've got a couple of things for you. Digitimes
00:20:16
◼
►
is reporting that the production of Apple's Mixed Reality headset is set to begin in March of 2023.
00:20:22
◼
►
Looking at high prices, low quantities, currently expecting around 700,000 to 800,000 shipments a
00:20:30
◼
►
year. Despite low profitability on production of the initial headset, Apple's manufacturing
00:20:41
◼
►
partners are said to be willing to work with Apple on the project to prove their technical
00:20:45
◼
►
capabilities so they will be well positioned for future AR/VR products. What do you think
00:20:53
◼
►
This product is so strange, right? It is, again, like, low quantities. So are they setting
00:21:02
◼
►
the bar low here? Are they going to be like, well, this is really a first crack at it.
00:21:05
◼
►
I think it's funny because I've always said Apple always wants to sell millions of anything
00:21:10
◼
►
it makes. And here we are talking about low quantities under a million. I mean, it makes
00:21:18
◼
►
me feel more and more that this is more of a tech demonstration and a developer product
00:21:22
◼
►
than it is a, and maybe they'll, they'll, you know, sell it into some industries or
00:21:26
◼
►
something, but like that it's not a consumer product. They don't expect it to be a consumer
00:21:31
◼
►
product and they're perhaps even knowing what the price is. They want to, it's interesting
00:21:36
◼
►
that they want to ship it and call it a product, but also that they may set expectations pretty
00:21:42
◼
►
low for it. I think it's interesting because the other choice would be if you only think
00:21:47
◼
►
you're going to be able to make less than a million of them, don't ship them. But I
00:21:51
◼
►
guess that's what the story is going to be. And when DigiTimes says they will produce
00:21:58
◼
►
it starting in March of 23, it does really make me wonder about the timeline of when
00:22:03
◼
►
this is gonna be announced and when it's gonna ship.
00:22:05
◼
►
'Cause you and I have said for a while
00:22:07
◼
►
that it will probably have its own event.
00:22:09
◼
►
And I think that's probably right.
00:22:12
◼
►
But I do wonder at what point the message becomes
00:22:16
◼
►
very rapidly about it being a developer environment
00:22:20
◼
►
for a future Apple platform as well.
00:22:22
◼
►
And that it becomes more of a developer story.
00:22:25
◼
►
And you're getting, you know,
00:22:27
◼
►
if you're starting to produce them in March,
00:22:28
◼
►
you're getting perilously close to just announcing it
00:22:31
◼
►
WWDC. So I've had a new thought based on this, like just reading these rumors. I
00:22:37
◼
►
could imagine now like an early 2023 announcement, they start the production
00:22:43
◼
►
and then there's a big developer focus on it in June at WWDC. It's a pre-announcement
00:22:48
◼
►
explaining what they're doing and then it ships in June maybe along with a lot
00:22:53
◼
►
of talk at WWDC about it. Maybe, I mean that's what, because this is, let's be
00:22:59
◼
►
honest, like who's buying this thing? Who's buying this thing? It's not meant
00:23:02
◼
►
for the masses, clearly, at the price that it is, and they know that because they're
00:23:06
◼
►
apparently, according to this report, not even expecting to make a lot of them
00:23:11
◼
►
and ship a lot of them. So what's the purpose here? And I think the purpose
00:23:16
◼
►
really is that Apple thinks this is a platform for the future, and so it wants
00:23:21
◼
►
to get developer support behind it. And that's why I keep thinking
00:23:27
◼
►
it's kind of a developer piece of developer hardware slash maybe some targeted industry slash
00:23:35
◼
►
obviously people who just want the cool new thing and that's what this product is and it's not
00:23:41
◼
►
it's not the one for the masses it's it's a couple generations away from being the one for the masses
00:23:48
◼
►
um, I wonder if the, uh, reception to the MetaQuest Pro, which has been bad, I think,
00:23:55
◼
►
uh, that people are like, "It's not really that great, uh, and it's so expensive," and I feel like
00:24:02
◼
►
it's, maybe this is just me because I have a Quest 2, but it feels a little bit like the shine on that
00:24:09
◼
►
old product remains, where they're like, "But this thing is fine, and it's way cheaper, and this thing
00:24:14
◼
►
is so expensive and it's not that much better. I wonder if people who are working on this
00:24:18
◼
►
inside Apple are also looking at that and saying, "Yeah, we're gonna need to do a cheaper
00:24:24
◼
►
version of this real fast if we want people to use our platform." Because if you're a
00:24:28
◼
►
developer, it's great that maybe Apple's saying, "The future is we're gonna do mixed reality
00:24:33
◼
►
and AR and VR and here's our first one and we want you to develop for it." But part of
00:24:37
◼
►
the developer's story is, "Who's gonna buy the work that I'm doing? Who's gonna buy the
00:24:42
◼
►
software I'm building because developers aren't just making a living selling developer apps
00:24:48
◼
►
to other developers, right? Like, there needs to be an audience for it. Who is that? And
00:24:53
◼
►
when are they going to arrive? And if I'm a developer, it's great if you give me a $2,000
00:24:57
◼
►
headset or you sell me a $2,000 headset now with the idea that this is going to be the
00:25:02
◼
►
ground floor of Apple's next great computing platform. Okay, Apple, all right, but what
00:25:08
◼
►
What is my expectation that this is going to be a product for the masses?
00:25:12
◼
►
And one way for Apple to do that would be to say, or at least to be plotting in the
00:25:19
◼
►
background that the product that they're going to release in 2024, at least one of those
00:25:24
◼
►
products is going to be a more affordable version.
00:25:26
◼
►
And maybe they offer the high-end version as well as a more affordable version.
00:25:30
◼
►
I don't know whether they're going to say, "Nope, it's $2,000 or nothing," or what.
00:25:36
◼
►
like if I was a developer, if I'm James Thompson and I'm like, "Finally, my Apple VR calculator/DICE
00:25:42
◼
►
app is going to happen," and you know, James loves this new technology stuff, but if it's
00:25:46
◼
►
a $2,500 headset and he has no reasonable expectation that anybody is going to be a
00:25:52
◼
►
regular person buying it in the millions until 2024, 2025, that's a tough calculation to
00:25:58
◼
►
make beyond your pure enthusiasm for Apple's platforms. So I'm still pretty skeptical of
00:26:03
◼
►
this and I'm only more skeptical of it since the Facebook product, the meta product, seems
00:26:10
◼
►
to have sort of been rushed out in order to beat Apple to the punch and has come out with
00:26:15
◼
►
a thud. That's not great, like that, because Apple's gonna be way more expensive.
00:26:19
◼
►
It seems like meta's issue is the software rather than the hardware. I'm not saying you're
00:26:25
◼
►
saying anything different, but like, the hardware is fine.
00:26:29
◼
►
The hardware seems fine, but there's nothing appreciably…
00:26:32
◼
►
What I was struck by in all the reviews is that it's really more a nice Quest 2.
00:26:42
◼
►
I think a lot of the reviewers are like, "Okay, so?"
00:26:46
◼
►
But for what?
00:26:47
◼
►
Could you have done a nicer Quest 3 with color cameras and a little bit upgraded screen,
00:26:53
◼
►
but it was under $1000 and would that have been a better product than this thing where
00:26:57
◼
►
they seem to have spared no expense, right?
00:26:59
◼
►
But you're right, it's not just that the hardware,
00:27:02
◼
►
the hardware seems okay.
00:27:04
◼
►
They made some questionable decisions.
00:27:05
◼
►
I think there's debatable things
00:27:06
◼
►
in the choices that they made.
00:27:08
◼
►
But what really seems weird is that people try it
00:27:10
◼
►
and they're like, okay, but is it that much better
00:27:13
◼
►
than the other thing?
00:27:14
◼
►
And the answer seems to be not really.
00:27:18
◼
►
And I wonder if there's a lesson there for Apple that like,
00:27:22
◼
►
oh yeah, you might like a $500 VR headset,
00:27:24
◼
►
but wait till you see a $2,500 headset.
00:27:27
◼
►
And the response is gonna be, no,
00:27:30
◼
►
I don't see where that extra 2000 is in value, right?
00:27:32
◼
►
Like I know that it's there in the hardware,
00:27:34
◼
►
but it doesn't provide enough value
00:27:36
◼
►
for anybody to care about it.
00:27:37
◼
►
And I think bottom line is nobody,
00:27:39
◼
►
there's no such thing as a million plus,
00:27:43
◼
►
millions, millions new platform product
00:27:48
◼
►
that's a VR headset for 2,500 bucks, right?
00:27:51
◼
►
Like it's not, that's not gonna happen.
00:27:53
◼
►
It has to come down.
00:27:55
◼
►
So I don't know, I think it's a real challenge
00:27:57
◼
►
if you're a developer and you've been thinking
00:27:59
◼
►
about developing for this platform.
00:28:01
◼
►
Apple does really need to make the case
00:28:02
◼
►
that this is the future and that eventually
00:28:04
◼
►
a lot of people are gonna buy them.
00:28:06
◼
►
Otherwise, not even developers are gonna,
00:28:09
◼
►
why develop apps on a platform that's so expensive
00:28:11
◼
►
that only the developers developing apps can buy it, right?
00:28:13
◼
►
There needs to be an act two there and what is that?
00:28:18
◼
►
- Well, maybe it's this.
00:28:19
◼
►
Mark Gorman is saying that Apple is looking
00:28:22
◼
►
for software engineers to further their work
00:28:24
◼
►
in creating VR environments and the ability to watch video in the headset.
00:28:29
◼
►
Two quotes from job listings via Mark Herman's newsletter.
00:28:34
◼
►
The most interesting job listing is one that specifically calls out the development of
00:28:38
◼
►
a 3D mixed reality world, suggesting that Apple is working on a virtual environment
00:28:42
◼
►
that is similar to the metaverse, so don't expect Apple to embrace that term, and build
00:28:48
◼
►
tools and frameworks to enable connected experiences in a 3D mixed reality world.
00:28:54
◼
►
Mark also references NextVR, which was that company that Apple bought a really long time
00:28:58
◼
►
ago now, which they were like filming sports games and stuff like that. And Apple acquired
00:29:03
◼
►
that company for, it seems like technology and deals and all that kind of stuff.
00:29:08
◼
►
Sure. I mean, they're laying the groundwork here. I think I keep coming back to the question
00:29:13
◼
►
of what's the product that people are going to buy and what's the reason they're going
00:29:16
◼
►
to buy it. And, and the fact is nobody's made a breakthrough VR headset. The Quest 2 is
00:29:21
◼
►
probably the one that has broken through the most and for a while their meta had cut the price and
00:29:28
◼
►
I don't think that would be considered even a hit product but it is at least a viable product and I
00:29:36
◼
►
know that there's some stuff like the HTC Vive and I mean there are a handful but this is not
00:29:42
◼
►
a category that's lighting the world on fire so I appreciate that Apple seems really committed
00:29:47
◼
►
to building this thing, that's great. And maybe they believe that really has to have all of this
00:29:53
◼
►
stuff in order for it to be viable. But the hardware, there have been no reports, right,
00:29:59
◼
►
that Apple is expected at any point in the near future to make something that is going to be
00:30:06
◼
►
priced in a way that lots of people are going to want to buy it. And that's troubling to me.
00:30:12
◼
►
Like as much as they put into it, because it takes both, the calculation is complex, right?
00:30:16
◼
►
The calculation is not just like, what do you do with it?
00:30:20
◼
►
But, and then what do I pay for it?
00:30:22
◼
►
And Apple seems to be working really hard
00:30:24
◼
►
on the what do you do with it and what can it do?
00:30:27
◼
►
But the other part of it, like, it just isn't there yet.
00:30:33
◼
►
And what surprises me is that Apple seems to be devoted
00:30:37
◼
►
to releasing a product so early that it's not a product
00:30:41
◼
►
that anybody should buy, who isn't working in VR
00:30:46
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or software development.
00:30:47
◼
►
And that doesn't feel like Apple to me,
00:30:50
◼
►
but that may be where they are.
00:30:51
◼
►
- So this actually, it goes back to, I think,
00:30:55
◼
►
what you were saying about Meta a moment ago, right?
00:30:58
◼
►
With the Quest Pro of like, are they getting it out
00:31:01
◼
►
just so they can be Apple?
00:31:03
◼
►
Are Apple going to release this product
00:31:07
◼
►
because they think they have to right now?
00:31:09
◼
►
And if they do, if that is what they're doing,
00:31:12
◼
►
that is not the Apple that we have known in the past, right?
00:31:17
◼
►
Where like typically there's this old adage of like,
00:31:20
◼
►
Apple wait until they've got the thing
00:31:23
◼
►
that's gonna leapfrog everyone else.
00:31:25
◼
►
So you've got to hope that they've got that
00:31:26
◼
►
because if they're doing this because they're like,
00:31:28
◼
►
oh, well, you know, we've kind of got to get into this market
00:31:31
◼
►
so we like can stake our claim.
00:31:33
◼
►
That's not the right way around
00:31:35
◼
►
that they normally do things.
00:31:37
◼
►
- I think part of the motivation here
00:31:39
◼
►
is that there is a competitor out there that views VR as all—at least has up to now,
00:31:47
◼
►
we'll see because, you know, Meta has changed. They laid off a bunch of people, including
00:31:50
◼
►
some people in VR development, and Mark Zuckerberg has gotten a lot of criticism for the amount
00:31:56
◼
►
of money he's putting into it, but up to now Apple's—
00:31:58
◼
►
He's still pressing on it though, even with those layoffs.
00:32:00
◼
►
I know. And Apple is looking at a competitor that almost views VR as an existential crisis
00:32:06
◼
►
for their company, that Meta's future is VR. And Apple looks at that and says, "Okay,
00:32:13
◼
►
they have raised the stakes here. And if we don't get into this game now, even though
00:32:17
◼
►
it's early, it's too early, if we don't get into this game now, we'll be too far behind."
00:32:23
◼
►
And I'll point to the fact that Meta keeps buying. The Quest has been a successful enough
00:32:28
◼
►
platform that it's allowed Meta to identify successes on VR platforms and buy them, right?
00:32:35
◼
►
talked about this. They bought Supernatural, the exercise thing, uh, did they buy Beat
00:32:41
◼
►
Don't think that one went through. They bought Beat Saber.
00:32:42
◼
►
Or they tried to buy Supernatural and there were questions about it. So this is like,
00:32:46
◼
►
Meta really wants to control this, and if you're Apple, I could see strategically, you're
00:32:51
◼
►
like, "We gotta get out there." Even if it's just a developer kit and it's not something
00:32:54
◼
►
for the masses. What they risk, messaging-wise, is coming out with something nobody wants
00:32:59
◼
►
and everybody's saying, "Oh, it's a flop," and never revisiting it, right? That's the,
00:33:04
◼
►
That is the danger.
00:33:05
◼
►
Because it's Apple, and everybody pays attention to Apple, I'm not sure Apple can sneak a product
00:33:10
◼
►
by and say, "Well, it's not for you."
00:33:13
◼
►
It's like if Apple tried to come out with the only Mac that they made was a Mac Pro.
00:33:17
◼
►
Nobody's gonna use the Mac then, right?
00:33:19
◼
►
It's just not gonna happen.
00:33:20
◼
►
Maybe some people at the very high end will buy it, but that's not a viable platform.
00:33:24
◼
►
Or if the only Apple Watch was the Apple Watch Ultra, right?
00:33:27
◼
►
That wouldn't make any sense.
00:33:28
◼
►
Yeah, but if they feel like they have to be out there, this is...
00:33:31
◼
►
I'm gonna be really interested with how they talk about this
00:33:34
◼
►
because one way you could see this product release is,
00:33:37
◼
►
we believe in the future of VR.
00:33:39
◼
►
And so we have decided to make the best VR headset ever made
00:33:44
◼
►
and it's early in the growth of VR
00:33:47
◼
►
and we expect that this will mostly be of interest
00:33:49
◼
►
to industry and developers right now,
00:33:52
◼
►
but in the future, this is gonna be a huge market
00:33:54
◼
►
and so we're gonna get started now.
00:33:56
◼
►
And if they talk about it in that way
00:33:58
◼
►
and really try to set the bar, honestly, very low,
00:34:02
◼
►
then maybe I can see it.
00:34:03
◼
►
But I do think that they're being motivated
00:34:05
◼
►
by the fact that there are big pocketed competitors
00:34:08
◼
►
who feel like they have to do this to survive.
00:34:12
◼
►
And Apple doesn't have to do this to survive necessarily,
00:34:15
◼
►
but Apple doesn't wanna let this opportunity get away.
00:34:19
◼
►
And so you end up having to raise the stakes yourself
00:34:21
◼
►
to match them.
00:34:22
◼
►
- And the reason we're here
00:34:23
◼
►
and the reason we're having these conversations is
00:34:26
◼
►
everyone's looking for the next platform, right?
00:34:28
◼
►
Like that's, everyone's looking for it.
00:34:30
◼
►
- Right, and Facebook didn't get a phone, right?
00:34:33
◼
►
Facebook doesn't have a platform.
00:34:34
◼
►
They tried and failed, and so now they want the next one.
00:34:37
◼
►
- And this is the only one on the horizon.
00:34:40
◼
►
Like, it might not be the next big platform.
00:34:43
◼
►
- It might not.
00:34:44
◼
►
- But there isn't another one, right?
00:34:47
◼
►
There just isn't one.
00:34:48
◼
►
- In fact, I would say, I said this about the car
00:34:51
◼
►
like five years ago, and I'll say it about VR.
00:34:56
◼
►
It's hard actually not to believe that at some point,
00:35:00
◼
►
if we play the infinite timescale game,
00:35:03
◼
►
it's hard not to believe that the miniaturization
00:35:06
◼
►
of technology will not continue to the point
00:35:08
◼
►
where the devices get smaller and smaller
00:35:11
◼
►
and we have more subtle inputs on our bodies
00:35:14
◼
►
and direct input into our senses via glasses or contacts
00:35:19
◼
►
or whatever it is, or lasers and drones
00:35:21
◼
►
that fire lasers in your eyes, I don't know.
00:35:24
◼
►
- I don't know.
00:35:25
◼
►
Like, but, I don't want it, but maybe it'll happen.
00:35:29
◼
►
So it's hard if you put on your like, "I'm a futurist," that kind of hat.
00:35:37
◼
►
It's got like a propeller on it, but it's a futuristic propeller.
00:35:40
◼
►
And you say, "Long time scale."
00:35:44
◼
►
I think it's hard to argue that integrating more directly with senses is not a strong
00:35:53
◼
►
possibility as where the future of computing devices goes. I mean, not necessarily. I think
00:36:00
◼
►
there's biological reasons why it won't be, right? It's hard to get into the eyes, because
00:36:05
◼
►
you have to have something hanging in front of your face, and that is not easy. But in,
00:36:13
◼
►
and so maybe people will reject it and prefer little screens and stuff that they can hold
00:36:16
◼
►
and fold and unfurl and all of that. But I don't know, I think it's not a bad, what I'm
00:36:22
◼
►
saying is I think it's not a bad bet to make if you're a tech company that has so much
00:36:26
◼
►
money that you don't know what to do with it and you know that it's not going to be
00:36:30
◼
►
like the iPhone Apple was able to kind of do on their own but now it's like everybody
00:36:35
◼
►
knows this is the category and so you're either in or you're out and the stakes are really
00:36:39
◼
►
high I don't know if it's let me put it this way for Apple I think it's a good bet because
00:36:45
◼
►
they've got the money and they don't want to be left behind and and become irrelevant
00:36:49
◼
►
- And they've got everything you need.
00:36:51
◼
►
They've got the operating systems, they have apps,
00:36:53
◼
►
they have app stores, they have the integrations
00:36:56
◼
►
of other devices.
00:36:57
◼
►
If they didn't do this, if they weren't doing this at all,
00:36:59
◼
►
I'd be worried, right?
00:37:00
◼
►
Like it makes sense for them to try.
00:37:02
◼
►
- Yeah, Apple is a rich guy at a high stakes poker game.
00:37:05
◼
►
Facebook feels like it's like a super sweaty guy
00:37:08
◼
►
who is putting all of his money on this bet.
00:37:11
◼
►
And if he doesn't win, he's bankrupt.
00:37:16
◼
►
They are, but I am a lot less confident in their other businesses surviving into the
00:37:21
◼
►
future as I am Apple's business surviving into the future.
00:37:26
◼
►
I don't think you're wrong there at all, and I think that's why they're doing this anyway,
00:37:30
◼
►
right? Like, I think Zuckerberg knows that he owns declining businesses. Like, they're
00:37:36
◼
►
very powerful, but they're not going to continue going up.
00:37:40
◼
►
Right. And if I'm Apple, it's more like this is a hedge against—this is the one technology
00:37:44
◼
►
that could make the iPhone irrelevant.
00:37:46
◼
►
So we need to put money into this as a hedge, right?
00:37:48
◼
►
That's what it is.
00:37:50
◼
►
But I don't think it's unrealistic in the long run.
00:37:53
◼
►
But I'll also point out that people were talking about,
00:37:55
◼
►
like Doug Engelbart designed the mouse in the what,
00:38:00
◼
►
And so you're talking about 16 years-ish
00:38:05
◼
►
before the Mac was the first kind of viable product
00:38:09
◼
►
to popularize the mouse as a thing.
00:38:11
◼
►
And I just keep being reminded of like,
00:38:14
◼
►
And there was networking in the '60s and the '70s,
00:38:16
◼
►
but it didn't really go anywhere until the '90s.
00:38:19
◼
►
And personal computers started out in the '70s,
00:38:23
◼
►
but weren't super commonplace,
00:38:26
◼
►
like ubiquitous on everybody's desk in every office
00:38:30
◼
►
until the '90s, right?
00:38:31
◼
►
So you're talking a lot of times these things,
00:38:34
◼
►
everybody knows that that's where it's going,
00:38:36
◼
►
but it doesn't mean it goes there fast
00:38:38
◼
►
because of all the technical reasons.
00:38:39
◼
►
Even if we move faster with our tech now,
00:38:42
◼
►
I think it's not unreasonable to look at this VR stuff
00:38:44
◼
►
and say, it's important to be here,
00:38:47
◼
►
but like is Apple gonna make the iPhone or iPod
00:38:50
◼
►
or whatever of VR goggles in 2025,
00:38:54
◼
►
in the mid 2020s, in the 2020s?
00:38:57
◼
►
And I don't know if anyone is.
00:38:59
◼
►
I mean, this could very well be everybody spending
00:39:02
◼
►
a lot of money to be the last one standing
00:39:04
◼
►
when they finally can get the technology
00:39:06
◼
►
where it needs to be in 2030.
00:39:09
◼
►
And that is not something that,
00:39:11
◼
►
like it's gonna make the press coverage of the meantime
00:39:13
◼
►
of all the money being spent on this pretty brutal,
00:39:16
◼
►
but I'm not convinced that AR and VR isn't that far off.
00:39:20
◼
►
- Well, I will say, because it's just kind of funny on time,
00:39:23
◼
►
the original Oculus Kickstarter was in 2016 in January.
00:39:28
◼
►
So it's been nearly seven years since that.
00:39:34
◼
►
This is just, I think that was like a funny thing of like,
00:39:37
◼
►
oh, it took 16 years.
00:39:38
◼
►
well, we're about halfway from in that idea.
00:39:42
◼
►
So another five or six years.
00:39:45
◼
►
- Yeah, I mean, it could happen.
00:39:46
◼
►
- Right, but I'm just saying that I think
00:39:48
◼
►
that there's some perspective here about like,
00:39:50
◼
►
don't necessarily figure,
00:39:51
◼
►
like it's hard to look at this stuff and say,
00:39:53
◼
►
oh yeah, it's right on the verge of being popular.
00:39:55
◼
►
And it's gonna go through a cycle
00:39:57
◼
►
like personal computers did,
00:39:59
◼
►
which I think not like smartphones did.
00:40:02
◼
►
I think smartphones happened a lot faster
00:40:03
◼
►
where people are like, oh, wait a second,
00:40:05
◼
►
that my phone could, let's do that.
00:40:07
◼
►
Like, that's gonna be my next phone.
00:40:09
◼
►
But personal computers, it was very much like,
00:40:12
◼
►
it's expensive, it's for hobbyists, it's for universities.
00:40:16
◼
►
We're gonna try to expose kids to it in school
00:40:19
◼
►
by having one, just one,
00:40:22
◼
►
that kids will cluster around or take and turn, right?
00:40:26
◼
►
Like, and then it was, okay,
00:40:28
◼
►
some businesses are gonna have a few in a few places.
00:40:32
◼
►
And then some people who've got enough money,
00:40:35
◼
►
like media moguls are gonna buy power books
00:40:38
◼
►
and that's gonna be a thing,
00:40:40
◼
►
but that it really did take a long time
00:40:44
◼
►
to get to the point where it's sort of like,
00:40:45
◼
►
there's a computer on every desk
00:40:47
◼
►
and everybody's got a laptop
00:40:48
◼
►
and every house has a computer.
00:40:49
◼
►
Like it took a long time for it to grow like that
00:40:54
◼
►
because you had to get the prices down
00:40:57
◼
►
and have the reason that you would do it up
00:41:00
◼
►
to the point where you could get there.
00:41:02
◼
►
And in some parts of the world that never got there
00:41:03
◼
►
and the smartphone is what got it there.
00:41:05
◼
►
So, VR feels a little bit like that to me.
00:41:08
◼
►
I don't feel like we're on the verge
00:41:09
◼
►
of a VR breakthrough here.
00:41:10
◼
►
I think that this is all about
00:41:12
◼
►
companies spending a lot of money
00:41:13
◼
►
to shorten that time to a viable product.
00:41:16
◼
►
But in the meantime, you have Apple coming out
00:41:18
◼
►
with a $2,500 headset, and it's just, I don't know.
00:41:23
◼
►
It could be a very cool product,
00:41:26
◼
►
but how cool is it if nobody is gonna buy it, right?
00:41:30
◼
►
That's not, part of what makes a product successful
00:41:33
◼
►
is that people buy it, right?
00:41:35
◼
►
It can't just be good.
00:41:36
◼
►
Even if it's good, if nobody's gonna buy it,
00:41:39
◼
►
it's a failure.
00:41:40
◼
►
- Just as a clarification from the Discord,
00:41:45
◼
►
the Kickstarter was in 2012.
00:41:48
◼
►
The last update was in 2016,
00:41:50
◼
►
took many years to ship. - There you go.
00:41:51
◼
►
- But the idea of like, well, it's been 10 years now,
00:41:53
◼
►
it's been 10 years since the Oculus Rift.
00:41:56
◼
►
- 10 years since the Kickstarter, right?
00:41:59
◼
►
- But that was since it was viable, right?
00:42:01
◼
►
They were talking about the viability thing,
00:42:02
◼
►
not release, right?
00:42:03
◼
►
because you know, saying that the viable design
00:42:05
◼
►
of the mouse was 16 years before the mouse was in wide use.
00:42:10
◼
►
So it's just, it's fun.
00:42:11
◼
►
- I wanted to mention one thing, which is,
00:42:13
◼
►
I don't want to sound like I'm down on VR
00:42:15
◼
►
because I think that VR has some uses.
00:42:16
◼
►
I have said on here before, I have a Quest 2.
00:42:20
◼
►
I like it, it's nice.
00:42:23
◼
►
It's not great, right?
00:42:25
◼
►
It's not like, oh my God, the resolution,
00:42:27
◼
►
everything's kind of grainy and all that,
00:42:28
◼
►
but it works really well, the head tracking works well.
00:42:31
◼
►
I never feel kind of like motion sick in it.
00:42:34
◼
►
I think it keeps up the illusion remarkably well.
00:42:37
◼
►
And it was relatively cheap.
00:42:41
◼
►
It was relatively affordable
00:42:42
◼
►
as a kind of a under the Christmas tree present
00:42:46
◼
►
a couple of years ago.
00:42:47
◼
►
That is a reason to be optimistic, I think,
00:42:53
◼
►
because it suggests that there are compromises you can make
00:42:57
◼
►
to make a product that is more affordable.
00:43:00
◼
►
and there are a lot of games on it that are fun.
00:43:02
◼
►
I feel like they're figuring out with that product
00:43:06
◼
►
sort of what is good on a VR headset.
00:43:09
◼
►
And it's a standalone, which is really nice
00:43:11
◼
►
as opposed to the PSVR that I had that was,
00:43:13
◼
►
you had to tether it and there were a million cables.
00:43:15
◼
►
There's a lot going for it,
00:43:16
◼
►
even though it has not set the world on fire.
00:43:20
◼
►
I think that I'm encouraged by the success
00:43:23
◼
►
and quality of that product.
00:43:25
◼
►
And it says to me that while Apple and Facebook
00:43:28
◼
►
seem to be building the high-end headsets here in order to show the possibility of this.
00:43:33
◼
►
There's room for more affordable headsets. And I hope that Apple dares to go there, right?
00:43:40
◼
►
Because I think that that's going to be required. I think you're going to need to have the – Mark
00:43:46
◼
►
Germin keeps talking about the Apple Reality Pro and Reality One as the name for these
00:43:51
◼
►
products. I would say I think it would be good for Apple to have a Reality Pro and then
00:43:57
◼
►
and follow it up with a Reality One, if you get my meaning.
00:44:02
◼
►
And the Reality One would be a lot cheaper
00:44:05
◼
►
than the Reality Pro.
00:44:06
◼
►
I think they need to get there.
00:44:08
◼
►
- And I'll just stay before we move on too.
00:44:10
◼
►
I am, I think even more than you,
00:44:13
◼
►
I am more optimistic about this as a platform
00:44:16
◼
►
just in general in technology.
00:44:17
◼
►
Like, I don't think that AR/VR
00:44:20
◼
►
is necessarily the next smartphone,
00:44:24
◼
►
but I think it's the next tablet, the next watch, right?
00:44:27
◼
►
Like I think it is a market with a lot of potential.
00:44:32
◼
►
- Right, another $20 million, $30 million a year
00:44:35
◼
►
business for Apple in five or 10 years, yeah.
00:44:38
◼
►
- And I am personally more into mixed reality and VR
00:44:43
◼
►
than pure AR.
00:44:45
◼
►
Like I worry a little bit about pure AR,
00:44:48
◼
►
like constantly visually connected to a computer
00:44:52
◼
►
that I don't like so much.
00:44:53
◼
►
I like the intentionality of the bigger headsets,
00:44:56
◼
►
but we'll see where it goes.
00:44:57
◼
►
But that's not all on this for today.
00:45:00
◼
►
- No, there's more.
00:45:01
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So you mentioned earlier, like, where is the value gonna be in this headset, right?
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Like if it's gonna be $2,000, $3,000.
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So why don't we pick some things?
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Why don't we spend Apple's money for them?
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We're gonna invent some things that might be on the device.
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I did send you a message over the weekend.
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I said, "I got an idea.
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Why don't we talk about what could be in this thing?
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What could be in this thing?"
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Could I start off with what I think is one of the reasons that they're making a lot
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lot of decisions that they're making, very high resolution display inside of
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the headset. I think this is the key factor here because you know one of the
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things that people are saying about the Quest Pro is like so many things are
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better about the hardware but the displays are still not high resolution
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enough that you can still kind of see pixels. I mean we've seen lots of rumors
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that suggest 8K displays, right? An 8K display for every eye.
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Dual 8K displays.
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And this could, if they're building around this,
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it will make the experience better, you would hope,
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and they have that foveated rendering thing,
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which PlayStation is going to be doing,
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and this is where it uses eye tracking to see where you're looking
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and then just render what's in front of you,
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which brings down some of the processing power required,
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especially if you're going to have so many pixels.
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This is, if they do this high resolution display stuff,
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it's going to have a couple of knock-on effects.
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One, it will be very expensive and difficult to produce.
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Two, I mean, you can just throw battery out the window,
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right, which suggests, I mean,
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there have been rumors in the past about the idea
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of this needing to potentially be tethered.
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This is going back a long time.
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- I haven't seen, it sounds to me like Apple has decided
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that this has to all be on board,
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that nobody wants to be connected to a cord.
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But it could need to be tethered,
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or it could need to be tethered to battery,
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or it may just have a very short battery life
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if it's gonna be driving these kinds of displays.
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Could also make it heavy, right, with a larger battery.
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So who knows, right?
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But I think that going to those kinds of,
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that kind of display technology
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is going to have a lot of interesting knock-on effects,
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but the hope would be, I guess from their side,
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of like, if we go to this level,
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we can show a higher quality experience,
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and that's what will push them forward.
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- Yeah, I mean, clearly.
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So that brings up something that I wanted to mention,
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which is content in terms of like video content.
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- And I know we mentioned this in passing
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from that Mark Gurman report,
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but I feel like this has been clear for a while.
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First off, so many movies still get made in 3D
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or converted to 3D,
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and they often have IMAX versions
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with stretched aspect ratios, they're very tall.
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And I was thinking that if I'm Apple and I've got a streaming service and I've got a video store
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that one of the things I'm gonna do for any headset that I produce is I'm going to get a
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complete library of all 3d
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movies and IMAX movies that are out there and have that available and
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potentially even if you already bought it on iTunes you get it in this other form or maybe you have to buy it separately or
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You can rent it or whatever. But and I know you're sitting there thinking
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"Yeah, but who wants to watch a movie with a headset on?"
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Like, I hear you, but I'll tell you
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that even on the low resolution Oculus Quest,
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I have watched some stuff in 3D.
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- It's pretty good.
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- It's pretty good.
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It's pretty good.
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It is, it's not something I will wanna do all day long,
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but for the length of a movie or a TV show,
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whether it was on an airplane or something,
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or if I'm just sitting at home,
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and I've got immersive, presumably, audio as well,
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like, just as a virtual movie theater
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that's showing you something that the equivalent
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of like 4K quality and it's in 3D, it's kind of fun.
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And in fact, I would say it's a way better experience
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than sitting in a movie theater with cardboard 3D glasses
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over your eyes because it's bright,
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because it's not cutting, it's not a single projection
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with two different fields in it,
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it's two different eyepieces
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with two different sets of frame in them.
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And so it's for me a better experience than movie theater 3D
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even at the reduced quality of the Quest 2.
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So imagining a much higher resolution screen
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on an Apple device,
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I think that that could be really good content.
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They would also presumably do,
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start saying, no, we need to do 3D conversions
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of all of our Apple TV+ content as well,
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so that stuff's gonna be available,
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or a lot of it is gonna be available in 3D,
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so if you watch it this way, it's gonna blow you away.
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And I think that Apple, as we've talked about here a lot,
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Apple's interest in doing sports coverage
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is definitely a place where not just the 3D aspect
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that's fundamental to having a headset,
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but also an immersive VR kind of idea
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where you could choose to have,
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like they offer their sports broadcast,
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but they also offer a VR version
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that perhaps puts you in a different spot
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or lets you choose where you are in the stadium
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and watch it as if you're watching it from a seat
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with, you know, choose your audio.
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There are lots of things they could experiment with.
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Some of them are gonna be dumb
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and some of them might be great,
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But why not experiment with that,
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especially if you're producing your own sports programming
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as Apple sounds like they're going to be doing.
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So I just, I wanted to throw that in there
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as a thing that I think would help
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any future Apple headset is just getting
00:52:39
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some video content for it.
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- I mean, they have the ability to create video content.
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They could create specific video content, right?
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Like, why not do a TV show that's shot in video?
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They could do that if they wanted to,
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like from a fixed position,
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and you could look around you.
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I don't know if it would be entertaining,
00:52:57
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but you could do it.
00:52:58
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By the way, I did a quick Google search.
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So there was a report in the information.
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This is what messed me up.
00:53:04
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There were two options that Apple were looking at.
00:53:07
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One was tethered with a base station
00:53:08
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featuring a chip that went on to become the M1 Ultra,
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and one was a standalone unit,
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and it seems like they were going down the route
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of the standalone unit.
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- Yeah, with an M2, essentially.
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- So that was what mixed me up.
00:53:21
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It was in the works at some point,
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but it seems like it's probably not what
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they're gonna go with.
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As talking about content,
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I think an easy one for me, spatial audio, right?
00:53:32
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- They're building some speakers into the headset
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and have some kind of spatial audio feature.
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Seems like an obvious one.
00:53:38
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Apple will say they've got spatial audio in everything,
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right, it's in your laptop.
00:53:42
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So there's no reason why they wouldn't want
00:53:43
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to do it here too.
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- And I would think AirPods integration as well.
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So if you don't want to have the,
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'cause I don't think it's gonna be the thing
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where you put it on and then it has things
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that you stick over your ears, right?
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Instead what they'll do is, and the Quest does this,
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it's got speakers in it that are right by your ears
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that give you that kind of effect.
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And if you want, you can put headphones on
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and it's a much more immersive effect.
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And so I imagine that that'll be the argument
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as you put in some AirPods and they automatically pair
00:54:10
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and now you get the kind of complete lockout experience
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so people near you cannot hear the sounds
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that you're hearing 'cause they're just,
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it's almost like open backed headphones kind of thing.
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it's like if you're not wearing headphones
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and you're doing a VR thing,
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other people around you can hear you
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because they're literally speakers out into the air,
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but you pop in some AirPods.
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And yeah, in fact, I would argue spatial audio
00:54:30
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probably was prioritized at Apple because of this project.
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That's my feeling is that this is a,
00:54:38
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this feels very much like it's something
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that went part and parcel with the headset project
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to do spatial placement of audio.
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- Can I throw in another one real quick?
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- Yeah, sure. - 'Cause I think
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you had it too.
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Not a draft.
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You just mentioned the idea of like, well maybe they created it for VR, Memoji.
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I think could have also been partly created as this idea of like, we need to create lifelike
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avatars that are expressive and we want to have years of tracking faces and learning
00:55:08
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how that can work to create these avatars.
00:55:11
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This could be a big, big thing for them.
00:55:14
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have been really made fun of for the way that their avatars look, right? This is going back
00:55:19
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a while now. And if Apple can make Memoji work well and work well in an expressive way
00:55:27
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inside of VR, that could be a really big deal for them.
00:55:31
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Yeah, I agree. In fact, I will then ping-pong off of what you just said and talk about collaboration.
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'cause I think that this is, so we saw with,
00:55:40
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we've seen the latest round of OS updates
00:55:43
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that Apple announced in June,
00:55:45
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they've started to lean into this idea of cloud,
00:55:48
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iCloud based basically collaboration.
00:55:50
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And what's funny about it is that it's,
00:55:53
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it's all on Apple's platforms or the web.
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And yet, they wanna make it a thing.
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And so I keep thinking about, okay,
00:56:01
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so they've got like, they've got iCloud document
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collaboration, they've got SharePlay, they've got Memoji,
00:56:07
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they've got FaceTime, roll it all together, right?
00:56:11
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And yes, it probably means things like,
00:56:14
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oh, and isn't there a rumor about how they're gonna make it
00:56:17
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so that you can just do Memojis with,
00:56:20
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or is that, or can you already do that?
00:56:22
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You can already do FaceTime with a Memoji
00:56:24
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instead of you, right? - Yeah, yeah, yeah.
00:56:26
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- So we're already there.
00:56:27
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I think it's Zoom announced
00:56:29
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that you're gonna be able to do that on Zoom now.
00:56:30
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You're gonna have like a virtual avatar instead of you.
00:56:33
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So that's a thing.
00:56:35
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So the idea of having a FaceTime conversation
00:56:37
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where one person's holding a phone
00:56:39
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and looking at the camera
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and another person is emoji using a headset,
00:56:42
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like that's fine.
00:56:44
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Zoom has already done things like this,
00:56:47
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but like Apple's got the whole,
00:56:48
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all their photographic engine stuff
00:56:51
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where they pull subjects out of the background,
00:56:55
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which might be a more sophisticated version
00:56:57
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of what Zoom does,
00:56:58
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where they detect your background
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and then they pull you out of it.
00:57:01
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And Zoom even has a mode that's hilarious
00:57:03
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where they like put you in a setting.
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It's like everybody in the meeting is at a table,
00:57:07
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even though it's just a cut out of their body of the video
00:57:10
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without the background. - Teams does this too,
00:57:11
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of like making it look like you're in an auditorium
00:57:13
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or something. - Right.
00:57:14
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So like, it's not hard to imagine
00:57:16
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that Apple might use some of that
00:57:18
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to try and create kind of collaboration environments
00:57:21
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where people are placed in physical spaces in VR.
00:57:26
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And some of them have emoji
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and some of them might even be people's video images.
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Like I can see them going down that route now.
00:57:33
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Is that something people want?
00:57:35
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- Yeah, this is Horizon Workrooms.
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This is what Horizon Workrooms is.
00:57:39
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- It is Horizon Workrooms,
00:57:41
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is what Facebook or Meta has been trying to do.
00:57:45
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But I could definitely see the idea of,
00:57:47
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and SharePlay I mentioned,
00:57:49
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because I talked about movies, right?
00:57:51
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Well, one thing you could do with watching a movie,
00:57:54
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I can totally imagine Apple doing this,
00:57:56
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is you watch it with your friends in VR with SharePlay.
00:58:00
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And if you've never done any of this,
00:58:04
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the way I watch video on a Quest is in an app
00:58:08
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that puts you in a movie theater with a screen.
00:58:11
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And you can set how close to the screen you wanna be,
00:58:14
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but they don't put the movie all the way,
00:58:16
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'cause it's really bad.
00:58:17
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That's like you're standing in front of the movie screen.
00:58:19
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Nobody watches a movie that way.
00:58:21
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They put you in a movie theater,
00:58:22
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and you can actually, I mean,
00:58:23
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you can have it be like you're on an asteroid or whatever,
00:58:26
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but the one that I use is you're in a movie theater,
00:58:29
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and there's seats, and you can choose
00:58:30
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how dim you want the lights to be,
00:58:31
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and then there's the big screen up there
00:58:32
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and how close you wanna be.
00:58:34
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And one of the ideas there is,
00:58:36
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you could have your friends come
00:58:37
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and watch the movie with you.
00:58:38
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So imagine a scenario where it's like SharePlay,
00:58:41
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but you're in a VR space, right?
00:58:43
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But you're in a VR space
00:58:44
◼
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and your friends Memoji is sitting next to you
00:58:47
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and you can talk during the movie
00:58:48
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and nobody's gonna shush you except maybe your friends.
00:58:51
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And you can hear them talk and you can also watch the movie
00:58:53
◼
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and it's an actual like sharing kind of experience.
00:58:56
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So I feel like Apple's gonna try all that stuff.
00:58:59
◼
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again, when we say all the pieces,
00:59:01
◼
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they've got all these pieces,
00:59:02
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it does feel like in addition to making these pieces
00:59:05
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available for their existing platforms,
00:59:06
◼
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they've also been sort of building all the parts
00:59:10
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to put into a VR product.
00:59:13
◼
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- Yeah, SharePlay.
00:59:15
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That one I lied, as soon as you started saying it,
00:59:18
◼
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it was like, I felt like the scales were falling
00:59:20
◼
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from my eyes, like SharePlay makes so much sense.
00:59:24
◼
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- Yeah, I don't know if people like it or not,
00:59:25
◼
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but I feel like in some ways,
00:59:28
◼
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it might be nice to watch a movie or a TV show
00:59:30
◼
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with your friends in a virtual space
00:59:32
◼
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because it would be less lonely, right?
00:59:34
◼
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If it's just you with your headset on, it's just you.
00:59:36
◼
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It's very solitary.
00:59:38
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And also that might actually be a less weird kind of like,
00:59:42
◼
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oh, we're doing a text. - Way less weird
00:59:43
◼
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than the way you do it now.
00:59:44
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- Right, like it would just be,
00:59:46
◼
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we're sitting in a movie theater.
00:59:48
◼
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- With SharePlay, like if you want to do the video version,
00:59:50
◼
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like you've got to actually have you on video, right?
00:59:52
◼
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Which maybe you don't want to do,
00:59:53
◼
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but you would have the same,
00:59:55
◼
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a very similar experience of presence,
00:59:58
◼
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which is the thing that's really cool about VR,
01:00:00
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even more so actually,
01:00:01
◼
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'cause you would turn to the left and look at your friend.
01:00:04
◼
►
I actually think that would be a really cool thing to do
01:00:07
◼
►
and would be a fun thing to experience.
01:00:09
◼
►
This is very nebulous,
01:00:12
◼
►
but one of the things that I expect from Apple
01:00:14
◼
►
is some kind of smart way that you wear the headset.
01:00:18
◼
►
I'm thinking of Apple Watch bands, right?
01:00:22
◼
►
They really did a good job of how you put the watch on to your body.
01:00:29
◼
►
And at the moment, every VR headset is a clunky experience in some way.
01:00:35
◼
►
How you put it on, how you have to adjust it, all that kind of stuff.
01:00:39
◼
►
I'm hoping that Apple have come up with some kind of better way of handling that experience.
01:00:49
◼
►
Handling that part of it all.
01:00:52
◼
►
So I don't know what that might be, but I just want them to make it more elegant.
01:00:57
◼
►
It's not like Meta doesn't have industrial designers, because they absolutely do.
01:01:01
◼
►
It does sound like there's been some criticism about the way that the design of the new product
01:01:07
◼
►
is, and the Quest 2, you know, it shipped with a terrible headband, and then you could
01:01:12
◼
►
buy one that was good.
01:01:14
◼
►
The new one is better in that they weight it a bit better, like there's more battery
01:01:17
◼
►
on the back and lighter on the front.
01:01:19
◼
►
And it's got this like turning wheel thing,
01:01:22
◼
►
which is better than the Velcro, but still not ideal.
01:01:24
◼
►
- Yeah, well, the turning wheel is on the upgraded version
01:01:27
◼
►
of the Quest 2 head strap that I bought.
01:01:30
◼
►
Yeah, oh, it's so much better.
01:01:32
◼
►
The turning wheel, it's to make it tighter or looser
01:01:35
◼
►
around your head.
01:01:37
◼
►
Yeah, it's a much better design.
01:01:39
◼
►
So all that said, I think about Apple,
01:01:41
◼
►
and I know Apple's had a bunch of turnover and all that,
01:01:43
◼
►
but like you would like to think
01:01:45
◼
►
that Apple's industrial design people
01:01:47
◼
►
and would design a really nice headset
01:01:51
◼
►
that would be as comfortable to wear as possible.
01:01:54
◼
►
You would really expect that.
01:01:55
◼
►
I expect them to raise the bar there.
01:01:58
◼
►
I'll be disappointed if they don't
01:02:00
◼
►
because I feel like having Apple
01:02:03
◼
►
think about the human experience
01:02:06
◼
►
of putting this on your face,
01:02:08
◼
►
like I would really hope
01:02:09
◼
►
that they have put in some good work there.
01:02:11
◼
►
I don't know what that is either, right?
01:02:13
◼
►
But like you mentioned Apple Watch bands,
01:02:14
◼
►
that's a good example.
01:02:16
◼
►
I've got two more and you've got one more.
01:02:18
◼
►
I am going to say thinking of services,
01:02:23
◼
►
immersive, fitness plus, workouts and integration.
01:02:27
◼
►
One of the successes, I know, again,
01:02:30
◼
►
if you've never done this, you're like,
01:02:31
◼
►
exercising a VR headset sounds like bizarre.
01:02:35
◼
►
One of the real successes of the Quest
01:02:38
◼
►
has been the Supernatural Workout app and Beat Saber,
01:02:41
◼
►
which is essentially a workout app game.
01:02:46
◼
►
they are very successful and you work up a sweat.
01:02:48
◼
►
I do that, I do Beat Saber and I also play table tennis
01:02:52
◼
►
with 11 table tennis and you can work up a sweat
01:02:55
◼
►
with both of those things, right?
01:02:57
◼
►
So it's actually a thing, right?
01:02:59
◼
►
Because the idea there is exercise might be boring
01:03:02
◼
►
and you can make it more interesting
01:03:03
◼
►
if you strap a thing to your face
01:03:05
◼
►
and show you interesting things.
01:03:06
◼
►
So, Fitness Plus could be workouts in the studio
01:03:09
◼
►
that are more VR where you're actually sitting
01:03:12
◼
►
among all the people on the bikes or whatever.
01:03:15
◼
►
It could be moving through real spaces.
01:03:18
◼
►
The idea that when you're doing a bike,
01:03:20
◼
►
they have immersive bike workouts
01:03:22
◼
►
where you actually are pedaling through an environment
01:03:24
◼
►
and depending on how you're pedaling,
01:03:26
◼
►
or walking on a, or running on a treadmill,
01:03:30
◼
►
like you're moving through virtual spaces
01:03:31
◼
►
so that it's more entertaining that way.
01:03:34
◼
►
And if you imagine the burn bar idea that they have about,
01:03:37
◼
►
like, are you in the back of the pack,
01:03:39
◼
►
or the front of the pack and all that,
01:03:40
◼
►
having a group of other participants, virtual participants,
01:03:44
◼
►
'cause it's all presumably not live,
01:03:47
◼
►
that you're moving through as a motivator
01:03:49
◼
►
of like you're behind the Peloton
01:03:50
◼
►
or you're ahead of the Peloton.
01:03:52
◼
►
That would be interesting too.
01:03:54
◼
►
And then I will throw in also as well,
01:03:56
◼
►
you could even do it based on the video game concept
01:03:58
◼
►
of the ghosts, right?
01:03:59
◼
►
Where you could like do a run workout or a bike workout
01:04:03
◼
►
and see your previous workouts as like milestones
01:04:07
◼
►
of like this is, you're gonna be chasing your best workout
01:04:10
◼
►
and make sure you get ahead of them.
01:04:11
◼
►
There's a lot of potential there.
01:04:13
◼
►
And I would imagine that there are people
01:04:14
◼
►
who've thought a lot about this inside of Apple
01:04:16
◼
►
for how you use fitness apps in general
01:04:20
◼
►
and Fitness Plus in particular
01:04:22
◼
►
as one of the ways to do,
01:04:25
◼
►
you get people to wanna use a headset.
01:04:27
◼
►
- And the last one that I wanted to mention,
01:04:30
◼
►
this is in a conversation I had
01:04:32
◼
►
with _DavidSmith a while ago.
01:04:35
◼
►
Widgets, this isn't really a thing about,
01:04:38
◼
►
like it could be inexpensive, but just the experience.
01:04:40
◼
►
Like I could imagine one of the things
01:04:42
◼
►
that they will want you to be doing here
01:04:44
◼
►
is to sit and work with this thing.
01:04:47
◼
►
Like, you're actually sitting at your desk and doing work,
01:04:50
◼
►
and you've got, like, large displays in front of you
01:04:52
◼
►
that are displayed because of, you know, whatever.
01:04:55
◼
►
And I thought it would be kind of cool to use
01:04:59
◼
►
some, like, AR kind of feature of being able to pin widgets.
01:05:05
◼
►
Like, we see them on iOS, right,
01:05:07
◼
►
like, in different parts of your room.
01:05:09
◼
►
Like, I would imagine, like, you could select some widgets
01:05:11
◼
►
and basically stick them on your wall,
01:05:13
◼
►
and you could just turn your head and look at the widgets
01:05:16
◼
►
and go back to what you were doing.
01:05:18
◼
►
I thought that that kind of idea would be pretty cool
01:05:20
◼
►
if they did something like that,
01:05:22
◼
►
using that technology that they've been building
01:05:24
◼
►
in another way, I think it'd be kind of fun.
01:05:27
◼
►
- And I will close out with the reason
01:05:30
◼
►
that I actually brought this topic up to you,
01:05:35
◼
►
which is my moment in reading Mark Gurman say,
01:05:37
◼
►
it'll probably have an M2 processor in it.
01:05:39
◼
►
And I thought, I was thinking about Horizon Workrooms
01:05:42
◼
►
and I was thinking, you know, I would not put it past Apple
01:05:46
◼
►
to have this headset let you have a Mac on it.
01:05:50
◼
►
And I mean like literally a Mac on it.
01:05:55
◼
►
Like you could do screen sharing to another Mac of yours.
01:05:57
◼
►
That's what Horizon Workrooms does
01:05:59
◼
►
and with a higher resolution,
01:06:00
◼
►
being able to see your screen.
01:06:02
◼
►
But I was thinking, what if you could travel with this
01:06:06
◼
►
and maybe a keyboard or a virtual keyboard,
01:06:08
◼
►
depending on your input and virtual mouse
01:06:10
◼
►
or whatever you want.
01:06:11
◼
►
but like it's an M2, what if you could travel
01:06:15
◼
►
and not bring your computer with you
01:06:16
◼
►
because you could run macOS in a virtual space on it
01:06:20
◼
►
and iOS apps as well on it
01:06:23
◼
►
and create like a virtual work environment
01:06:25
◼
►
that you could boot up that would be on the network
01:06:27
◼
►
and run all your apps and back things up
01:06:30
◼
►
and be a Mac essentially, but in a virtual space.
01:06:34
◼
►
Like I don't, again, do you wanna work on it all day?
01:06:38
◼
►
No, but I think that there might be something there
01:06:42
◼
►
in terms of being able to run certain apps
01:06:44
◼
►
or get some work done.
01:06:45
◼
►
And if it is a corporate,
01:06:47
◼
►
potentially a corporate and industry product as well,
01:06:52
◼
►
having that as a capability.
01:06:54
◼
►
But I just had that moment where I thought,
01:06:56
◼
►
the hardware is gonna be able to run macOS if it wants to.
01:06:59
◼
►
What if you virtualize macOS?
01:07:00
◼
►
And so then you go on your trip somewhere
01:07:03
◼
►
and you bring the headset.
01:07:04
◼
►
And if you need to log into work, you can do that,
01:07:07
◼
►
but you don't need to bring a laptop
01:07:08
◼
►
with you at all, you just bring the headset.
01:07:10
◼
►
It's a wacky idea and yet, they could do it.
01:07:12
◼
►
- Or even if it's just a case of like using it as a screen,
01:07:16
◼
►
but yes, it would be more fun to be able
01:07:18
◼
►
to actually just virtualize macOS.
01:07:20
◼
►
It's gonna be running a chip that could do it, so.
01:07:22
◼
►
- And friend of the show, Zach, in the chat room says
01:07:24
◼
►
there's no way that they would let them open a terminal
01:07:27
◼
►
on a new product class from Apple.
01:07:29
◼
►
But it's like, well, yeah, but what if it's a virtual Mac?
01:07:31
◼
►
Right, like opening the terminal on the virtual Mac
01:07:34
◼
►
or on a, like I can screen share to a Mac from my iPad
01:07:39
◼
►
and open a terminal window there.
01:07:41
◼
►
In a certain way, it would not be a big deal
01:07:45
◼
►
because it would literally be like,
01:07:46
◼
►
you can run a Mac inside this in the virtual world.
01:07:49
◼
►
And it's an actual Mac that's running
01:07:52
◼
►
inside a virtual machine inside this virtual world.
01:07:55
◼
►
Like if somebody found that valuable, sure, why not do that?
01:07:59
◼
►
And why not have a virtual like iPad or iPhone too,
01:08:03
◼
►
if you really wanted to, but it just,
01:08:04
◼
►
it was that moment where I thought, okay,
01:08:06
◼
►
Horizon Workrooms has the thing
01:08:07
◼
►
where you install software on your laptop
01:08:09
◼
►
and then your laptop appears in the virtual world
01:08:11
◼
►
and it's very low resolution,
01:08:12
◼
►
but you can sit there typing into your laptop
01:08:14
◼
►
and see the results on the screen.
01:08:15
◼
►
I thought, okay, okay, but what if you could just run it?
01:08:20
◼
►
Just have a Mac in your virtual space
01:08:23
◼
►
that you could turn on and it was a Mac.
01:08:26
◼
►
That would be interesting.
01:08:28
◼
►
And I don't know, who knows?
01:08:30
◼
►
- If you enjoy the show,
01:08:32
◼
►
If you really enjoy tuning in to upgrade every single week
01:08:34
◼
►
and you want more of it, there's a really easy way to do that.
01:08:37
◼
►
You should just subscribe to Upgrade Plus.
01:08:39
◼
►
You can go to getupgradeplus.com
01:08:41
◼
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and you'll be able to subscribe to the show.
01:08:43
◼
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You'll be able to get longer episodes every single week.
01:08:47
◼
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You'll be able to get no ads as part of that every single week
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episode that you get.
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You'll get access to a ton of really wonderful benefits
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like the Relay FM members Discord will be available to you.
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And there's you know, the Discord is great,
01:09:01
◼
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but you get additional bonus content as well,
01:09:03
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which isn't just this show,
01:09:05
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but you get a ton of like monthly content
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that we do at Relay FM, just for members.
01:09:09
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You get access to a bunch of ever-growing
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and expanding wallpaper packs that we put together.
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There are tons of great benefits
01:09:17
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for being a Relay FM member,
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but if you go to getupgradeplus.com
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and sign up for $5 a month or $50 a year,
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of this show every single week.
01:09:29
◼
►
In Upgrade Plus today, we're going to be talking about Wakanda Forever.
01:09:32
◼
►
We've both seen it and we want to talk about it.
01:09:35
◼
►
Been like maybe in previous weeks, last week's was really good.
01:09:37
◼
►
We spoke about the disaster of Twitter a lot last week.
01:09:40
◼
►
So that's the thing that's available to you.
01:09:43
◼
►
Go to getupgradeplus.com.
01:09:45
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You can sign up, support the show and get bonus content.
01:09:47
◼
►
Let's finish out today's episode with some hashtag #AskUpgradeQuestions.
01:09:53
◼
►
John asks, in the discussions about Twitter,
01:09:58
◼
►
I haven't heard much about the one thing that would push me off the service, being forced
01:10:02
◼
►
to use the official app. Surely Elon will cut the third-party clients sooner rather
01:10:07
◼
►
than later, right? What do you think?
01:10:09
◼
►
My feeling, I mean, talk about the missed opportunity, is that for a long time, Twitter
01:10:14
◼
►
should, could have made a lot of money by just saying if you want to use a third-party
01:10:18
◼
►
client, you have to be a subscriber. For whatever the cost of whatever became Twitter blue was,
01:10:24
◼
►
but just make a subscription where like, alright, you want to use a third-party client, that's
01:10:28
◼
►
fine, pay us $5 a month or $10 a month or whatever, and that is, in addition to all
01:10:33
◼
►
the other features it gives you, it lets you use a third-party client. I'd be okay
01:10:36
◼
►
with that. But I agree with Jon in the sense that yes, if Twitter, like as we
01:10:43
◼
►
said in Upgrade Plus, I find so much value in parts of Twitter that I
01:10:50
◼
►
feel it's unlikely that I'm gonna get off of Twitter completely unless it
01:10:56
◼
►
implodes entirely, it's like literally stops working.
01:10:59
◼
►
There is no Twitter left. Or that all of the information sources that I have that I find
01:11:05
◼
►
valuable disappear from Twitter is then it is valueless to me. But I'll tell you, if
01:11:11
◼
►
I can't use my third-party apps of choice, or in this case it's Twitterific for me, if
01:11:15
◼
►
I can't use Twitterific to be on Twitter or any other third-party app, and I have to use
01:11:21
◼
►
Twitter's apps or their website, that will probably be the thing that gets me off Twitter.
01:11:26
◼
►
- Interesting.
01:11:27
◼
►
I think they 100% will kill them.
01:11:30
◼
►
I'm surprised he hasn't done it already.
01:11:32
◼
►
I just think he just doesn't know, honestly.
01:11:34
◼
►
- It's possible, although again, at this point,
01:11:36
◼
►
given that they seem to be trying very hard
01:11:38
◼
►
to come up with reasons
01:11:39
◼
►
that you would subscribe to Twitter Blue,
01:11:42
◼
►
I wouldn't put it past them to just say,
01:11:44
◼
►
"Third-party clients now have to be
01:11:46
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"only for Twitter Blue subscribers."
01:11:48
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- But Twitter Blue still has ads.
01:11:51
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Like, he needs you,
01:11:52
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he needs all the money you can possibly get, right?
01:11:55
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I know what you're saying,
01:11:56
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but I don't imagine that the API is gonna stick around.
01:12:01
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- Well, this requires a level of coherency
01:12:04
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that I don't think that the company has right now.
01:12:06
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But in the long run, what should have happened all along
01:12:08
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was that they should have said, okay,
01:12:10
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instead of saying we're gonna not do the API
01:12:12
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and you're all gonna die, and oh, well, not right,
01:12:14
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you can hang on and be a third-party client,
01:12:16
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but it's not gonna be very good.
01:12:18
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What they should have said way back when was,
01:12:20
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we're gonna keep doing the API,
01:12:22
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we're gonna upgrade the API,
01:12:23
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but here's what's gonna happen.
01:12:24
◼
►
You have to be a Twitter subscriber, whatever that is,
01:12:27
◼
►
in order to have access to it in your app.
01:12:29
◼
►
So you're gonna have to have a,
01:12:30
◼
►
it's gonna have to be connected to an app
01:12:32
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that is a Twitter subscriber.
01:12:34
◼
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And separately, you are going to, you the app developer,
01:12:39
◼
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we are going to, in the API, provide you with ads
01:12:41
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►
that you have to show, right?
01:12:43
◼
►
They said you have to display, you know,
01:12:47
◼
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it can't be a star, it has to be a heart,
01:12:49
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►
and you have to have these three icons.
01:12:51
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Like they put all of these restrictions in there,
01:12:53
◼
►
But what they didn't do is say,
01:12:54
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"And also we're gonna provide you an ad
01:12:56
◼
►
"that you have to display in the feed."
01:12:58
◼
►
They could have, they could still.
01:13:01
◼
►
Yeah, no, probably not,
01:13:02
◼
►
because that would require a lot of effort
01:13:04
◼
►
and they seem to have lost half their people.
01:13:07
◼
►
But anyway, I think that they could have done that.
01:13:10
◼
►
And I think you're right,
01:13:11
◼
►
other than the fact that it's just been ignored,
01:13:13
◼
►
it would seem to be a very easy thing for Elon
01:13:18
◼
►
to hear about that there are third-party clients
01:13:21
◼
►
that don't see ads and don't do an algorithmic timeline
01:13:23
◼
►
and say, "Just cut 'em off."
01:13:24
◼
►
- I feel like it will happen.
01:13:26
◼
►
It's just a matter of time.
01:13:27
◼
►
- Yeah, well, that would probably push me over the edge
01:13:30
◼
►
because my Twitter life has been entirely mediated
01:13:33
◼
►
by Twitterific, and if I'm now using the Twitter app
01:13:37
◼
►
or their website, yeah, probably not.
01:13:40
◼
►
- I think that, I mean, but maybe I would say at this point
01:13:43
◼
►
it's, you might not get to it before it shuts down,
01:13:48
◼
►
stuff's working. - Right, right.
01:13:50
◼
►
What a battle, what a battle.
01:13:52
◼
►
it's Listeros or the lettuce.
01:13:57
◼
►
Michael asks, "Do you think Apple will actually put
01:14:00
◼
►
a USB-C port on the next generation of iPhones
01:14:03
◼
►
or will they try to find another way
01:14:05
◼
►
to be compliant with the EU rule?"
01:14:07
◼
►
- I think everybody's overthinking this.
01:14:11
◼
►
I feel like the USB-C transition in the iPhone
01:14:14
◼
►
was always inevitable.
01:14:15
◼
►
Apple has been making that transition
01:14:17
◼
►
on all of its other products.
01:14:19
◼
►
I suspect that they've been targeting 2023
01:14:21
◼
►
to do it all along and that it has nothing to do with the EU at all.
01:14:27
◼
►
Yeah and also I mean I've had a cursory read of the ruling. There kind of isn't a
01:14:33
◼
►
way around it. No. Unless they've... because I actually don't even think that they
01:14:39
◼
►
could go all Qi charging. Like I don't think that that's the thing that they
01:14:43
◼
►
could do right now or at least not do easily without the EU, especially on
01:14:49
◼
►
on their first attempt getting all up in their business?
01:14:54
◼
►
- In fact, I think this has been a plan for Apple all along
01:14:57
◼
►
because we have had those rumors about,
01:14:58
◼
►
well, it's just gonna be portless,
01:14:59
◼
►
but it's like that has seemed unrealistic.
01:15:01
◼
►
It's possible that they kept stringing along
01:15:03
◼
►
the Lightning port 'cause they hoped
01:15:04
◼
►
that they would never have to do USB-C
01:15:05
◼
►
and they'd just go to portless,
01:15:06
◼
►
but I've never really thought that that was a realistic goal.
01:15:09
◼
►
I feel like you need to do something.
01:15:11
◼
►
Maybe they've got some smart connector kind of thing
01:15:14
◼
►
in the works, but they don't have it ready yet.
01:15:17
◼
►
But I prefer the simple solution,
01:15:21
◼
►
which is they knew that they were gonna bring
01:15:22
◼
►
all their products over to USB-C.
01:15:24
◼
►
It was only a matter of time.
01:15:26
◼
►
That includes the mouse and the track pad and AirPods cases.
01:15:30
◼
►
Like they knew they had to get there eventually,
01:15:33
◼
►
but it is expensive to redesign your product
01:15:35
◼
►
so that they put it off as long as they could.
01:15:38
◼
►
And that the EU will be a,
01:15:40
◼
►
perhaps get them to do it a little faster
01:15:42
◼
►
than they would have done it, but that they will do it.
01:15:44
◼
►
- And also be a shield, right?
01:15:46
◼
►
It's like a PR shield.
01:15:46
◼
►
- Blame the EU this time, yeah.
01:15:49
◼
►
Instead of everybody will be like,
01:15:50
◼
►
"Oh, Apple, you changed the connector again."
01:15:52
◼
►
Like a decade ago when they changed it the last time,
01:15:54
◼
►
it's been a long time, but they're like,
01:15:56
◼
►
"Oh, Apple, they keep changing the connector
01:15:57
◼
►
every year or two."
01:15:58
◼
►
Not true, but people will say that.
01:16:00
◼
►
And Apple will be like, "It's not me, man, it's the EU.
01:16:02
◼
►
It's the EU, they made us do it."
01:16:04
◼
►
Blame the Europeans, it's Brussels' fault.
01:16:08
◼
►
They did the sprouts and they took away your lightning
01:16:10
◼
►
and it's their fault.
01:16:11
◼
►
- It's their fault.
01:16:12
◼
►
Richard asks, "Do you think apps like Uber
01:16:16
◼
►
will actually use live activities.
01:16:18
◼
►
Uber has recently started in-app advertising,
01:16:21
◼
►
and live activities would mean users
01:16:22
◼
►
would have to open the app less frequently
01:16:25
◼
►
and therefore would see fewer ads.
01:16:27
◼
►
So I have some thoughts on this.
01:16:28
◼
►
-Yes. -I am genuinely surprised
01:16:30
◼
►
they have not embraced live activities already,
01:16:33
◼
►
because live activities are awesome.
01:16:35
◼
►
I don't think it would change
01:16:38
◼
►
how often people are actually opening the app,
01:16:40
◼
►
because Uber has always been very, like, forward
01:16:44
◼
►
in the notifications that they send you.
01:16:46
◼
►
the push notifications send you about all the information you need, right?
01:16:49
◼
►
Like when the car's coming, they're not like, "Hey, open the app to find out the info,"
01:16:54
◼
►
Like they actually say, "Your car's nearly here.
01:16:56
◼
►
Here's the license plate."
01:16:58
◼
►
Once you've ordered the ride, you don't need to be going back into the app to check stuff
01:17:03
◼
►
if you don't want to.
01:17:04
◼
►
So I think live activities would still do the same amount.
01:17:07
◼
►
You still have to open the app to request the ride.
01:17:09
◼
►
So if you want to see the ads, you can get that that way.
01:17:12
◼
►
And honestly, we've seen it.
01:17:13
◼
►
Uber don't care about sending push notifications for ads.
01:17:16
◼
►
They are sending currently push notifications for ads
01:17:19
◼
►
that aren't even their company.
01:17:20
◼
►
Like there's like Peloton ads inside of the Uber app
01:17:24
◼
►
that are being sent by push notification.
01:17:25
◼
►
Like they'll advertise to you as part of the live activity,
01:17:29
◼
►
I'm sure, right?
01:17:30
◼
►
Like, and then it's on your screen.
01:17:31
◼
►
They can show you things like,
01:17:33
◼
►
hey, while you're waiting, do you want to get some food?
01:17:35
◼
►
Like, I don't think that they would,
01:17:38
◼
►
I don't think this is the reason
01:17:39
◼
►
they haven't done live activities.
01:17:41
◼
►
And I want more companies to embrace it.
01:17:43
◼
►
like the food company that we have here, Deliveroo,
01:17:46
◼
►
I could like to see them do it,
01:17:48
◼
►
because the apps that have done it, it's so good.
01:17:50
◼
►
And so I hope that they will.
01:17:52
◼
►
- Again, I'm gonna be,
01:17:53
◼
►
sorry to bring everybody down with reality,
01:17:55
◼
►
but like, I don't think it's a conspiracy here.
01:17:58
◼
►
I think that a lot of companies
01:18:00
◼
►
do their iOS development cycles
01:18:01
◼
►
based on the new OS being announced in June
01:18:03
◼
►
and shipping in September.
01:18:05
◼
►
And they put effort into doing their version updates
01:18:09
◼
►
and doing a lot of work.
01:18:10
◼
►
And they have a whole plan
01:18:11
◼
►
that they're gonna come out in the fall
01:18:12
◼
►
with their new version.
01:18:13
◼
►
And then one week from that new version of the OS shipping,
01:18:18
◼
►
Apple announces an entirely new API for this.
01:18:23
◼
►
And I mean, for the dynamic island anyway,
01:18:27
◼
►
Live Activities was there before,
01:18:28
◼
►
but like it has been, or was it there?
01:18:31
◼
►
Or were they saying it was coming later?
01:18:32
◼
►
It was always a coming later, right?
01:18:34
◼
►
- Live Activities was a thing that was coming,
01:18:36
◼
►
but the actual API didn't become available
01:18:39
◼
►
until the iPhone event, I think.
01:18:40
◼
►
because of the dynamic island being a part of it.
01:18:43
◼
►
So that's what I'd say is let's not jump to conclusions
01:18:47
◼
►
about why more apps are not supporting
01:18:50
◼
►
live activities right now.
01:18:51
◼
►
I think the real answer is the API didn't get released
01:18:55
◼
►
until September.
01:18:56
◼
►
And on top of that, a lot of companies that build apps
01:18:59
◼
►
sort of had a rhythm for their app development
01:19:02
◼
►
that this didn't fit.
01:19:04
◼
►
So give them time.
01:19:06
◼
►
It's probably gonna take some time.
01:19:10
◼
►
I would say, let's check back in June
01:19:13
◼
►
and see how many apps have live activities.
01:19:15
◼
►
- If you would like to send in a question
01:19:17
◼
►
for us to answer on the show,
01:19:18
◼
►
just send out a tweet with the #AskUpgrade
01:19:21
◼
►
or you can use ?AskUpgrade in the Relay FM members discord.
01:19:26
◼
►
I'd like to thank our sponsors for this week's episode,
01:19:28
◼
►
StoryWorth and Squarespace.
01:19:30
◼
►
And thank you if you sign up to support the show
01:19:32
◼
►
at getupgradeplus.com.
01:19:34
◼
►
If you want to find Jason online, you can go to sixcolors.com
01:19:37
◼
►
and he is @jsnell, J-S-N-E-L-L-L.
01:19:40
◼
►
I am @imike, I-M-Y-K-E.
01:19:43
◼
►
And you can find this show and many others
01:19:45
◼
►
over at relay.fm/shows.
01:19:47
◼
►
You can find a new podcast to add to your queue
01:19:50
◼
►
if that's what you're looking for.
01:19:52
◼
►
Don't forget as well, go to upgradees.vote
01:19:54
◼
►
and you can put in your nominations
01:19:56
◼
►
for the ninth annual upgradees
01:19:58
◼
►
coming your way sometime in December.
01:20:02
◼
►
Thanks so much for listening
01:20:03
◼
►
to this week's episode of Upgrade
01:20:05
◼
►
and we'll be back next time.
01:20:07
◼
►
Until then, say goodbye, Jason Snow.
01:20:09
◼
►
Goodbye, Myke Hurley.
01:20:10
◼
►
[MUSIC PLAYING]