ATP

00:00:00 ◼   ► I packed totally wrong for this trip.

00:00:02 ◼   ► - Oh, tell me more.

00:00:03 ◼   ► This is our pre-show then.

00:00:04 ◼   ► I'm already interested.

00:00:06 ◼   ► What is going on?

00:00:07 ◼   ► - So first of all, hi everyone.

00:00:08 ◼   ► I'm in California on vacation.

00:00:10 ◼   ► Not really on vacation.

00:00:11 ◼   ► - Always on vacation in California.

00:00:12 ◼   ► - Yeah, so I'm in California.

00:00:14 ◼   ► Apple summoned a few of us out

00:00:17 ◼   ► kind of at the last minute last week

00:00:19 ◼   ► and so we made the pilgrimage to this wonderful event

00:00:22 ◼   ► and frankly, I'm pretty impressed by the event

00:00:25 ◼   ► which we'll get to in a little bit.

00:00:26 ◼   ► But anyway, I didn't bring the bell or the Viber Slab

00:00:31 ◼   ► or my computer's hat.

00:00:33 ◼   ► - What are you even doing?

00:00:34 ◼   ► - I know, it's been so long since I've traveled

00:00:37 ◼   ► to this conference, I forgot how to do it.

00:00:39 ◼   ► - I'm so sad.

00:00:40 ◼   ► - Yeah, and I had to borrow an ethernet cable

00:00:41 ◼   ► from Underscore.

00:00:42 ◼   ► - He had it in his pocket.

00:00:45 ◼   ► - Yeah, of course, he had a special pocket in his jacket

00:00:47 ◼   ► just for ethernet cables.

00:00:48 ◼   ► - You joke, but that is possible.

00:00:50 ◼   ► - Did he have a bell, did you ask?

00:00:52 ◼   ► I don't care about the Viber Slab.

00:00:55 ◼   ► - Well, so we just can't talk about network attack storage

00:00:57 ◼   ► or certain file storage mechanisms.

00:01:00 ◼   ► - Well, I looked at the sessions and I did a search

00:01:03 ◼   ► for file and I did a search for time

00:01:05 ◼   ► and I was very disappointed.

00:01:06 ◼   ► (laughing)

00:01:07 ◼   ► - I'm so sorry.

00:01:08 ◼   ► I noticed you avoided the acronym.

00:01:09 ◼   ► Very well done, John. - I'm trying to make

00:01:10 ◼   ► you not have to use the bell.

00:01:11 ◼   ► - Thank you, yeah.

00:01:12 ◼   ► - I don't know if that'll last through the whole podcast,

00:01:14 ◼   ► but I'll do what I can.

00:01:15 ◼   ► - We have a professional discipline going on here.

00:01:17 ◼   ► This is, you know.

00:01:18 ◼   ► - And if I mess up, you have to make the noise

00:01:20 ◼   ► with your mouth, Marco.

00:01:21 ◼   ► (laughing)

00:01:22 ◼   ► So be prepared for that.

00:01:24 ◼   ► - It's your punishment for forgetting the bell.

00:01:25 ◼   ► I do wanna add though,

00:01:27 ◼   ► if people are feeling bad for me and Casey,

00:01:30 ◼   ► that we were also both invited by Apple,

00:01:33 ◼   ► but had to decline for various reasons.

00:01:36 ◼   ► So don't feel like just they love Marco

00:01:38 ◼   ► and they don't love us.

00:01:39 ◼   ► They love us all almost equally.

00:01:41 ◼   ► - Almost equally.

00:01:43 ◼   ► - Or at least they tolerate us all almost equally.

00:01:44 ◼   ► I mean, we don't know.

00:01:45 ◼   ► - That's probably more accurate.

00:01:46 ◼   ► No, we each got a call from Apple PR

00:01:50 ◼   ► and it was the most,

00:01:53 ◼   ► well, it's not that I'm being hyperbolic,

00:01:54 ◼   ► but it was extremely heartbreaking to say to Apple

00:01:57 ◼   ► after I got this call that, all kidding aside,

00:01:59 ◼   ► not to turn this into analog,

00:02:01 ◼   ► but I've been waiting for this call for years

00:02:04 ◼   ► to be recognized as someone who talks about Apple

00:02:07 ◼   ► and Apple maybe should occasionally remember exists.

00:02:10 ◼   ► I was gonna say pay attention to,

00:02:11 ◼   ► no, no, no, don't even do that.

00:02:12 ◼   ► Just remember that I exist from time to time.

00:02:15 ◼   ► I got this phone call and it was like,

00:02:17 ◼   ► oh my gosh, I finally arrived and I can't come.

00:02:21 ◼   ► So it was both amazing and devastating, and it was the most rollercoaster of a 10-minute

00:02:26 ◼   ► phone call I've had in a long time.

00:02:27 ◼   ► But yes, John and I were offered, and like John said, we couldn't make it for various

00:02:32 ◼   ► uninteresting reasons.

00:02:34 ◼   ► But nevertheless, our field reporter, Mr. Marco Arment, is at the show.

00:02:39 ◼   ► Our West Coast correspondent.

00:02:41 ◼   ► Our West Coast correspondent.

00:02:42 ◼   ► I like that even more.

00:02:43 ◼   ► There you go.

00:02:45 ◼   ► So as our official West Coast correspondent, Marco, could you please give us an update

00:02:48 ◼   ► on the goings on at WWDC?

00:02:51 ◼   ► - It's really quite good.

00:02:54 ◼   ► So before we get into the keynote,

00:02:55 ◼   ► just a quick overview of what the event actually is,

00:02:58 ◼   ► like how it actually went.

00:02:59 ◼   ► And don't worry, we'll save the food for later.

00:03:01 ◼   ► We will get to the food.

00:03:02 ◼   ► But seeing, first of all, this event is

00:03:06 ◼   ► kind of the grand opening of the developer center,

00:03:09 ◼   ► which is the building we've been talking about.

00:03:10 ◼   ► It's kind of across the street from Apple Park,

00:03:11 ◼   ► next to the visitor center.

00:03:13 ◼   ► And it is, no expense has been spared,

00:03:16 ◼   ► No detail has been overlooked.

00:03:18 ◼   ► - Well, there was the crooked E in the LCAP.

00:03:21 ◼   ► (laughing)

00:03:22 ◼   ► - Yes, yes.

00:03:24 ◼   ► - One detail was overlooked, but it was fixed by what,

00:03:26 ◼   ► the developer of Halide fixed it, I think?

00:03:28 ◼   ► - Yeah, I believe so, yeah.

00:03:30 ◼   ► Was LCAP a buggy release?

00:03:31 ◼   ► Were they trying to maybe suggest something?

00:03:34 ◼   ► I forget.

00:03:35 ◼   ► - Leopard was perfectly straight, and that was not great.

00:03:38 ◼   ► - Yeah, I didn't see a lion room.

00:03:39 ◼   ► I think somebody duplicated it and then lost it.

00:03:41 ◼   ► So anyway, the general building, the developer center,

00:03:45 ◼   ► is clearly set up for lots of these,

00:03:49 ◼   ► I think largely still theoretical meetings,

00:03:51 ◼   ► but that in the future will become much more real

00:03:52 ◼   ► of they summon you out there because you have a great new app

00:03:56 ◼   ► that uses, say, CarPlay, and they wanna bring you out there

00:03:59 ◼   ► to teach you how to use CarPlay better,

00:04:00 ◼   ► or something like that.

00:04:02 ◼   ► It seems like the kind of thing that is,

00:04:04 ◼   ► you wait for them to call you, you don't call them, maybe,

00:04:08 ◼   ► but maybe you could reach out through Dev Relations

00:04:10 ◼   ► if you had some reason to come be there.

00:04:13 ◼   ► it seems like it's kind of like a combination

00:04:15 ◼   ► of like a tech talk and a lab kind of space

00:04:17 ◼   ► where you can kind of bring your app to them

00:04:20 ◼   ► and they can like instruct you on some new API

00:04:23 ◼   ► that they're making or if you're one of the developers

00:04:26 ◼   ► that's selected to do like a keynote appearance

00:04:29 ◼   ► for your app or keynote mention of your app,

00:04:31 ◼   ► like hey, so and so, use this new API

00:04:33 ◼   ► and they did the whole conversion in two days.

00:04:35 ◼   ► Like that's a place they can bring you

00:04:37 ◼   ► and have all the secrecy necessary

00:04:40 ◼   ► to show you pre-release stuff

00:04:42 ◼   ► or for you to show them your pre-release stuff.

00:04:44 ◼   ► There's all these different rooms

00:04:45 ◼   ► that have all these different roles,

00:04:47 ◼   ► and it's pretty great.

00:04:48 ◼   ► And there's a lot that we can complain about

00:04:52 ◼   ► with Apple and politics, and we do.

00:04:54 ◼   ► Whenever that comes up, we very much do.

00:04:56 ◼   ► And that's, I think, largely a different

00:04:59 ◼   ► and much smaller part of the company

00:05:01 ◼   ► that makes those kind of decisions.

00:05:03 ◼   ► When you deal with the developer relations people,

00:05:05 ◼   ► who this whole building is kind of

00:05:07 ◼   ► run by developer relations,

00:05:09 ◼   ► they seem like they're really just extremely,

00:05:12 ◼   ► genuinely friendly and happy to help us.

00:05:16 ◼   ► It is kind of, you do have to kind of set aside

00:05:18 ◼   ► all the political and app store policy stuff

00:05:21 ◼   ► in order to fully enjoy it,

00:05:23 ◼   ► but I'll tell you, when you're in person,

00:05:24 ◼   ► you do fully enjoy it, and you do put that aside,

00:05:26 ◼   ► because clearly the developer relations team

00:05:29 ◼   ► really is super into their job.

00:05:31 ◼   ► It seems like it's possibly one of the more fun jobs

00:05:34 ◼   ► at Apple, if I had to guess.

00:05:36 ◼   ► It seems like they really are super into

00:05:39 ◼   ► just being helpful and actually,

00:05:41 ◼   ► they call themselves evangelists

00:05:42 ◼   ► and for a lot of the positions

00:05:43 ◼   ► and I think that's a decent word to describe what they do.

00:05:46 ◼   ► And so the whole building really kind of,

00:05:50 ◼   ► it really exuded that quality of just like,

00:05:52 ◼   ► they love their jobs, they wanna create fun stuff for us,

00:05:56 ◼   ► they wanna help us out and none of the BS

00:05:59 ◼   ► about the policy stuff really enters the discussion

00:06:02 ◼   ► in that building and that's good.

00:06:04 ◼   ► You know, it's, first of all, that isn't their job

00:06:06 ◼   ► and second of all, it's nice to have a reprieve from that.

00:06:08 ◼   ► and to just be able to enjoy this as a developer,

00:06:11 ◼   ► you know, as an engineer and not worry about all that,

00:06:13 ◼   ► all the, you know, weird politics stuff.

00:06:14 ◼   ► So it was actually really nice.

00:06:16 ◼   ► I think time will tell how this building

00:06:20 ◼   ► gets used in the future.

00:06:22 ◼   ► How easy is it if you want to come to, you know,

00:06:25 ◼   ► one of these labs in this building

00:06:26 ◼   ► or if you want help that would require coming out here,

00:06:29 ◼   ► like, how easy is that to do?

00:06:31 ◼   ► Do you have to, you know,

00:06:34 ◼   ► do you have to wait for them to ask you?

00:06:35 ◼   ► Do you have to, like, wait months to get in there?

00:06:37 ◼   ► You know, how does that work?

00:06:38 ◼   ► How does this scale?

00:06:39 ◼   ► Do they end up building more of these?

00:06:41 ◼   ► I think those are all open questions right now.

00:06:44 ◼   ► They already have similar kinds of buildings

00:06:46 ◼   ► in India and China.

00:06:48 ◼   ► And then there's also these accelerators

00:06:49 ◼   ► in different places, that's a slightly different concept.

00:06:52 ◼   ► But yeah, so it's interesting to see how they,

00:06:55 ◼   ► how this expands in the future

00:06:56 ◼   ► and how it's used in the future.

00:06:57 ◼   ► But so far, it's pretty great.

00:07:01 ◼   ► - That's awesome.

00:07:01 ◼   ► And so that was the developer center,

00:07:03 ◼   ► but you got a tour of that, what, yesterday

00:07:05 ◼   ► as we recorded this on Sunday?

00:07:07 ◼   ► - It was this morning, yeah.

00:07:08 ◼   ► - Oh, it was this morning, oh, okay, okay.

00:07:10 ◼   ► - Yeah, I wasn't there early enough for yesterday,

00:07:12 ◼   ► so I took it this morning.

00:07:13 ◼   ► But yeah, overall, it was great.

00:07:14 ◼   ► And then, and so for the event today,

00:07:17 ◼   ► just some basics of how this worked.

00:07:18 ◼   ► So my experience was a little bit different

00:07:22 ◼   ► than the developer experience.

00:07:23 ◼   ► I had the media badge, and so we had like

00:07:25 ◼   ► a slightly different track, but it was overall

00:07:27 ◼   ► a lot of overlap.

00:07:28 ◼   ► So we check in, and we were led right into Apple Park,

00:07:33 ◼   ► like right into the main campus,

00:07:36 ◼   ► and they let us all for the pre-keynote waiting area

00:07:39 ◼   ► right into Cafe Max,

00:07:41 ◼   ► the place where the giant doors open up

00:07:43 ◼   ► and in the ring and you basically have

00:07:47 ◼   ► the giant employee cafeteria there.

00:07:49 ◼   ► So the developers were on the main floor,

00:07:51 ◼   ► the media was on this little upper deck area.

00:07:54 ◼   ► We were able to see,

00:07:55 ◼   ► we weren't able to go into the middle of the ring,

00:07:57 ◼   ► but we were able to see the middle and take pictures of it

00:07:59 ◼   ► through the glass and everything.

00:08:00 ◼   ► And we saw the giant rainbow stage

00:08:02 ◼   ► and the beautiful mountain backdrop behind it.

00:08:05 ◼   ► I mean, it's a beautiful place.

00:08:07 ◼   ► I think one of the reasons why they might have chosen

00:08:11 ◼   ► to have this event here is in part to kind of show it off

00:08:13 ◼   ► and in part to just kind of wow us

00:08:15 ◼   ► because this is, being actually in the ring building

00:08:19 ◼   ► is something, we talked about in the past,

00:08:21 ◼   ► it didn't seem like they were ever gonna let

00:08:23 ◼   ► random members from the public into that.

00:08:25 ◼   ► And so it was really great just being let in.

00:08:28 ◼   ► It felt like a special thing.

00:08:30 ◼   ► It felt like we were being shown the secrets

00:08:31 ◼   ► by just being in this campus.

00:08:33 ◼   ► And certainly there's a lot of probably recruiting value

00:08:36 ◼   ► to that, I would say.

00:08:37 ◼   ► Also just like, you know, amping up developers.

00:08:39 ◼   ► You know, there's a lot of value that they have

00:08:40 ◼   ► in energizing us to really feel good about Apple,

00:08:43 ◼   ► to really feel good about their platforms,

00:08:45 ◼   ► to inspire and energize developers to make new stuff.

00:08:48 ◼   ► And that's harder and harder to come by

00:08:51 ◼   ► as the company gets bigger,

00:08:54 ◼   ► as the platforms get more mature and older

00:08:56 ◼   ► and therefore kind of less exciting in certain ways.

00:08:59 ◼   ► And you know, again, as App Store policy stuff

00:09:01 ◼   ► kind of crushes certain people's spirits,

00:09:03 ◼   ► or bad experiences along the way could really affect that.

00:09:05 ◼   ► And so it's harder and harder to come by things

00:09:08 ◼   ► that energize and motivate developers

00:09:11 ◼   ► for established platforms from giant corporations.

00:09:14 ◼   ► It's very hard to motivate us like that.

00:09:16 ◼   ► And this does that, this really very much does that.

00:09:19 ◼   ► Being able to come to this event in this special place

00:09:22 ◼   ► and see this special building and be let in.

00:09:24 ◼   ► And I understand now why they built this ridiculous thing,

00:09:27 ◼   ► 'cause that also energizes all their employees

00:09:29 ◼   ► and inspires them and gives people something to aspire to.

00:09:32 ◼   ► Not every employee is even working in this building,

00:09:34 ◼   ► but you can at least aspire to maybe someday

00:09:36 ◼   ► be in one of the departments that works there.

00:09:37 ◼   ► So there's a lot of value to this,

00:09:39 ◼   ► and to see it as an outsider, as a non-employee,

00:09:43 ◼   ► even though it was obviously very tightly controlled,

00:09:45 ◼   ► we're not wandering the halls or anything,

00:09:46 ◼   ► but just to be there and to see that was really quite nice.

00:09:50 ◼   ► And then the actual keynote watching

00:09:54 ◼   ► was not on the Rainbow stage.

00:09:56 ◼   ► It kind of used Cafe Max as the back seating area

00:10:00 ◼   ► and then expanded outwards through those open doors

00:10:03 ◼   ► with probably about 1,000 seats, maybe 2,000 seats,

00:10:06 ◼   ► something like that, all straight up.

00:10:07 ◼   ► And then there was a giant stage kind of outside the ring.

00:10:10 ◼   ► So you started in Cafe Max and kind of expanded out

00:10:12 ◼   ► into the outer area of the ring.

00:10:14 ◼   ► Oh, I did see the fence, but I couldn't get close enough

00:10:16 ◼   ► to take a good picture of it.

00:10:17 ◼   ► (laughing)

00:10:18 ◼   ► It looks incredible.

00:10:19 ◼   ► So anyway, the projection of the theater,

00:10:23 ◼   ► all the details of that were all amazing.

00:10:26 ◼   ► Like, I couldn't believe how good the sound was,

00:10:29 ◼   ► considering the acoustics of the environment.

00:10:31 ◼   ► Like, you are throwing sound across a huge field of people

00:10:35 ◼   ► against a curved glass building.

00:10:38 ◼   ► (laughing)

00:10:39 ◼   ► Just managing the sound reflections of that.

00:10:41 ◼   ► Like, that would have been horrendous

00:10:43 ◼   ► to try to engineer that, but they did it.

00:10:45 ◼   ► I was especially impressed,

00:10:46 ◼   ► like the screen they were projecting onto

00:10:47 ◼   ► was incredibly bright and colorful in direct sun.

00:10:53 ◼   ► - Oh, that's not easy.

00:10:54 ◼   ► - I don't think they were projecting onto it,

00:10:56 ◼   ► wasn't it, like a micro LED display,

00:10:59 ◼   ► where the LEDs are not so micro?

00:11:01 ◼   ► - Yeah, whatever it was,

00:11:02 ◼   ► whatever technology the screen was using,

00:11:04 ◼   ► you're probably right,

00:11:05 ◼   ► it probably couldn't have a projection,

00:11:06 ◼   ► 'cause I can't imagine how they get that kind of brightness,

00:11:07 ◼   ► but it was clearly visible, there was no glare,

00:11:10 ◼   ► no reflection, maybe it had nano texture,

00:11:12 ◼   ► but it was just an incredible,

00:11:14 ◼   ► very high production value,

00:11:15 ◼   ► and then I don't know how the livestream started,

00:11:17 ◼   ► like how the broadcast started,

00:11:19 ◼   ► but five minutes earlier than the start time,

00:11:22 ◼   ► Tim Cook comes out on the actual physical stage in person,

00:11:25 ◼   ► and everyone cheers, and he kind of introduced the event

00:11:28 ◼   ► in that five minute span, and Craig came up for

00:11:31 ◼   ► in a minute or two there too, so Tim and Craig were up there

00:11:35 ◼   ► rallying everybody up, everyone cheered for them,

00:11:36 ◼   ► then they left, and then the video actually started,

00:11:39 ◼   ► and there were no other Apple people on stage

00:11:41 ◼   ► after that point.

00:11:42 ◼   ► I assume you didn't see that little intro on the livestream?

00:11:44 ◼   ► - Nope. - Mm-mm, that's correct.

00:11:46 ◼   ► - Yeah, so anyway, yeah, user in the chat, Wulff, says,

00:11:50 ◼   ► Tim Cook was the warm up act to Tim Cook?

00:11:52 ◼   ► Yes.

00:11:53 ◼   ► (laughing)

00:11:54 ◼   ► That's exactly what happened.

00:11:55 ◼   ► - Well done.

00:11:55 ◼   ► - I also heard reports of drones flying overhead.

00:11:58 ◼   ► Did you see any?

00:11:59 ◼   ► - There was one drone that started out

00:12:00 ◼   ► kind of over in the middle and then kind of flew up.

00:12:02 ◼   ► It was clearly like Apple's drone meant for,

00:12:04 ◼   ► you know, probably taking some B roll for the actual event.

00:12:08 ◼   ► But yeah, anyway, it was great.

00:12:11 ◼   ► And then so after the keynote, which was awesome,

00:12:13 ◼   ► and I lucked out so much.

00:12:16 ◼   ► So I was, they set the media in the back.

00:12:19 ◼   ► So all the developers were in the front.

00:12:20 ◼   ► Well, the backmost 10 or 20 rows were in the shade

00:12:25 ◼   ► 'cause the building shaded it.

00:12:27 ◼   ► - Ah, nice.

00:12:28 ◼   ► - And so I'm sitting, I brought sunscreen,

00:12:31 ◼   ► TSA stole my sunscreen, I had to buy new sunscreen,

00:12:33 ◼   ► and hats, sunglasses, all this stuff.

00:12:37 ◼   ► And Apple gave out goodie bags to all the developers

00:12:39 ◼   ► that included a hat, sunscreen, a water bottle, masks.

00:12:44 ◼   ► So I now have two of those special Apple Store masks.

00:12:47 ◼   ► So anyway, we are the very first row that's in the shade

00:12:51 ◼   ► as it starts, and then as it progressed,

00:12:52 ◼   ► the sun just added more rows that were in the shade,

00:12:55 ◼   ► so we never lost the sun.

00:12:56 ◼   ► Meanwhile, I looked seven rows ahead of me

00:12:58 ◼   ► was Phil Schiller sitting down.

00:12:59 ◼   ► He was in direct sun.

00:13:01 ◼   ► I had a better seat than Phil Schiller.

00:13:02 ◼   ► (laughing)

00:13:03 ◼   ► - Oh, I don't even know what to make of this.

00:13:04 ◼   ► Like maybe if he came back on our show more often,

00:13:06 ◼   ► maybe he would be moved into the good seats

00:13:08 ◼   ► instead of the cheap ones.

00:13:09 ◼   ► - Yeah, although I did confirm that he was not,

00:13:11 ◼   ► in fact, on the roof.

00:13:12 ◼   ► You know, he is actually still on the ground in Apple Park.

00:13:16 ◼   ► - Oh yeah, I had a nice little chat with him later on.

00:13:18 ◼   ► He's cool. - Oh, that's nice.

00:13:20 ◼   ► Real time follow up, I'm being told

00:13:22 ◼   ► from an anonymous source that the screen was an LED wall.

00:13:25 ◼   ► So take that to mean what you will,

00:13:27 ◼   ► but as you guessed, it is not projection,

00:13:29 ◼   ► it was actual LEDs of some sort.

00:13:30 ◼   ► - Yeah, that makes sense.

00:13:31 ◼   ► And they were, whatever it was, it was fantastic.

00:13:35 ◼   ► So anyway. - That's very cool.

00:13:37 ◼   ► - And then after the presentation,

00:13:40 ◼   ► the developers went back into Cafe Max

00:13:43 ◼   ► to have a big lunch thing,

00:13:44 ◼   ► and then I believe they watched State of the Union

00:13:46 ◼   ► in that same giant venue with the big screen.

00:13:49 ◼   ► Press was led out.

00:13:51 ◼   ► Instead of lunch, we went to the Steve Jobs Theater,

00:13:54 ◼   ► and I've never been there before.

00:13:55 ◼   ► - Oh, no way!

00:13:56 ◼   ► - Yeah, and we just went to the lobby,

00:13:58 ◼   ► like the upstairs big circle of glass.

00:13:59 ◼   ► We didn't actually go down into the theater area,

00:14:02 ◼   ► but in the upstairs glass circle room

00:14:04 ◼   ► was converted into basically a hands-on area

00:14:07 ◼   ► for the new MacBook Air,

00:14:08 ◼   ► which again, we'll get to that in a little bit.

00:14:10 ◼   ► And that's, and that's where, it's funny.

00:14:13 ◼   ► (laughs)

00:14:14 ◼   ► I'll just tell you this now

00:14:15 ◼   ► before I give you my impressions.

00:14:18 ◼   ► So, you know, the hands-on areas at Apple events,

00:14:20 ◼   ► they're full of all of the video people,

00:14:23 ◼   ► like everyone who runs YouTube channels and video media,

00:14:26 ◼   ► all of them are crammed around the product

00:14:28 ◼   ► with their giant cameras trying to get the perfect shot

00:14:30 ◼   ► and trying not to get rid of anyone else in the shot.

00:14:32 ◼   ► And so, you know, those of us who are not video people

00:14:34 ◼   ► will kind of just hang back, give them a little while,

00:14:37 ◼   ► and they take forever.

00:14:38 ◼   ► But, you know, I understand, give them a little while

00:14:39 ◼   ► to get their video shot and get their perfect everything.

00:14:42 ◼   ► and they had all the different colors of the map of the air

00:14:45 ◼   ► around this giant circle of concrete

00:14:48 ◼   ► and the one blue one that was close,

00:14:51 ◼   ► that was like the entire half of the room I was in,

00:14:53 ◼   ► the one blue one, it kept being mobbed by the video people.

00:14:55 ◼   ► Finally, I finally get my chance.

00:14:59 ◼   ► The one person ahead of me just steps away from it.

00:15:01 ◼   ► I go up and I ask the handler, "Oh, can I see this?"

00:15:05 ◼   ► And they say, "Oh, hold on, we have to wait."

00:15:09 ◼   ► And that's the moment that Tim Cook is coming up

00:15:12 ◼   ► for a photo op with that MacBook Air.

00:15:15 ◼   ► (laughing)

00:15:16 ◼   ► So I had to wait for Tim Cook.

00:15:19 ◼   ► (laughing)

00:15:20 ◼   ► And that's not, this is not a fast process.

00:15:22 ◼   ► - Did he take a video of it?

00:15:23 ◼   ► 'Cause he's taken a camera,

00:15:24 ◼   ► taking a video of him introducing the MacBook Air

00:15:27 ◼   ► for his channel.

00:15:28 ◼   ► - Yeah, so, and like, when you see,

00:15:30 ◼   ► so you know, Tim Cook, as he approaches like the room,

00:15:35 ◼   ► everyone starts cheering,

00:15:37 ◼   ► people start mobbing in that direction.

00:15:39 ◼   ► - Was he crowd surfing?

00:15:40 ◼   ► - I just stood exactly where I was already standing.

00:15:44 ◼   ► Which, by the way, I will say, this exact same thing

00:15:47 ◼   ► happened when I was looking at the Mac Pro in 2019,

00:15:50 ◼   ► when I was right next to Tim Cook then.

00:15:52 ◼   ► And this is hilarious, 'cause I don't even like

00:15:55 ◼   ► Tim Cook that much.

00:15:56 ◼   ► But like, okay, so when he enters the room,

00:16:01 ◼   ► it's like, he's a celebrity, everyone cheers,

00:16:05 ◼   ► everyone moms him, everyone's shouting, hey Tim!

00:16:07 ◼   ► Everyone's asking questions.

00:16:08 ◼   ► The guy next to me asks, "Tim, are we in a simulation?"

00:16:11 ◼   ► - What?

00:16:13 ◼   ► That's what it's like to be Tim Cook.

00:16:15 ◼   ► - Right, yeah, he gave some neutral response,

00:16:17 ◼   ► like, "No, I think this is the reality," something like that.

00:16:20 ◼   ► But anyway, so I'm just standing around

00:16:22 ◼   ► and everybody is shoving me,

00:16:24 ◼   ► trying to get closer to Tim Cook,

00:16:25 ◼   ► and I'm like, I just want my turn

00:16:27 ◼   ► with this frickin' MacBook Air.

00:16:28 ◼   ► I saw all the other ones, I just wanna see the blue one.

00:16:30 ◼   ► (laughing)

00:16:32 ◼   ► And it's right there, right in front of me.

00:16:33 ◼   ► And because, and I am right there.

00:16:35 ◼   ► And my hope is that I photo bombed every single one

00:16:39 ◼   ► of these people's shots, that they're trying to get

00:16:40 ◼   ► a picture of Tim cocaine on his MacBook Air.

00:16:41 ◼   ► I mean, like, you know, Tim walks up and he's like,

00:16:44 ◼   ► he's like, there were people trying to shoot him

00:16:46 ◼   ► from like across the room with this long lens,

00:16:49 ◼   ► and so he was kind of doing press poses,

00:16:50 ◼   ► and it was kind of like, remember that episode

00:16:53 ◼   ► of Parks and Rec where they have like

00:16:54 ◼   ► the political candidate, and he just kind of like

00:16:57 ◼   ► sits in a room and smiles like a robot,

00:16:59 ◼   ► and you're like, what is he doing?

00:17:00 ◼   ► Like, clearly Tim has done this a lot, right?

00:17:03 ◼   ► And so he walked up very slowly to the MacBook Air.

00:17:07 ◼   ► And he takes selfies with everybody on the way out,

00:17:09 ◼   ► so it takes him a very long time to get there.

00:17:12 ◼   ► So by the time he gets there, he walks right up,

00:17:14 ◼   ► and he opens the lid, holds the MacBook Air up,

00:17:17 ◼   ► he sets it down and types nothing on the key.

00:17:20 ◼   ► He was typing random characters into a computer

00:17:23 ◼   ► that was just showing the desktop, there were no apps open.

00:17:26 ◼   ► But he convincingly looked like he was typing something,

00:17:29 ◼   ► and he used the trackpad to move.

00:17:32 ◼   ► He was doing nothing, but the whole purpose

00:17:35 ◼   ► was just to be photographed, and he obviously knew this

00:17:37 ◼   ► and was prepared for this and everything.

00:17:38 ◼   ► It was a funny thing to see very close up,

00:17:41 ◼   ► 'cause they were only like, it was like one person

00:17:44 ◼   ► in front of me and then Tim.

00:17:45 ◼   ► So we were very, very close.

00:17:48 ◼   ► And it just, all the video people trying to shove

00:17:50 ◼   ► their lenses next to my head, and I'm just standing there

00:17:52 ◼   ► smiling, I took like two pictures, and I'm like,

00:17:54 ◼   ► "I'm done, but I'm gonna keep standing here."

00:17:56 ◼   ► Also, I couldn't move, 'cause there were a million people

00:18:00 ◼   ► behind me, locking me into my position.

00:18:02 ◼   ► So I was just like, I'm just gonna enjoy this

00:18:03 ◼   ► for a little while until the crowd dissipates a bit.

00:18:06 ◼   ► So I might be on some random news channel around the world

00:18:11 ◼   ► like in their background footage of Tim Cook

00:18:13 ◼   ► launching the new MacBook Air.

00:18:14 ◼   ► - Should look disgruntled.

00:18:16 ◼   ► When is it gonna be my turn, right?

00:18:17 ◼   ► Tim cut the line.

00:18:18 ◼   ► - And you know what?

00:18:19 ◼   ► I never got a turn.

00:18:21 ◼   ► It was just so mobbed.

00:18:24 ◼   ► And I mean, I could have walked around

00:18:25 ◼   ► to the other side of the room

00:18:26 ◼   ► and gotten a different blue one

00:18:27 ◼   ► with the different mobbed video people around it

00:18:29 ◼   ► for two hours.

00:18:29 ◼   ► But I was like, all right, I saw enough of it.

00:18:32 ◼   ► So I didn't actually touch the blue one.

00:18:34 ◼   ► I did handle a silver one for a while,

00:18:37 ◼   ► and I got a lot of impressions on it,

00:18:38 ◼   ► but we'll get to that later.

00:18:39 ◼   ► But anyway, so that's, anyway,

00:18:40 ◼   ► after that we all went back to the visitor center.

00:18:43 ◼   ► We had some lunch there, downloaded the betas,

00:18:46 ◼   ► bought some shorts for my kid, stuff like that.

00:18:48 ◼   ► And then that's it, and then we came home.

00:18:50 ◼   ► - So you did not have an opportunity

00:18:52 ◼   ► to watch the State of the Union, is that right?

00:18:54 ◼   ► - Oh, I watched it in the visitor center,

00:18:55 ◼   ► like I was eating lunch,

00:18:57 ◼   ► and oh yeah, sat with a few friends of ours, underscore,

00:19:00 ◼   ► and watched the State of the Union together.

00:19:03 ◼   ► - Gotcha, okay.

00:19:04 ◼   ► So I don't even know how to verbalize this.

00:19:07 ◼   ► So did this feel like WWDC to you?

00:19:10 ◼   ► I know that we can barely remember what the real

00:19:14 ◼   ► or traditional WWDC was like.

00:19:16 ◼   ► It was in 2019 was the last time it really happened.

00:19:19 ◼   ► But did this feel anything at all similar?

00:19:21 ◼   ► Did it feel totally different?

00:19:23 ◼   ► How much, if it was different,

00:19:24 ◼   ► was that because you're now a fancy press lad,

00:19:26 ◼   ► or is it different because it's different?

00:19:29 ◼   ► Can you compare and contrast to 2019?

00:19:31 ◼   ► - This is clearly the way forward.

00:19:34 ◼   ► This is definitely how they're gonna keep doing it,

00:19:36 ◼   ► or at least how they should keep doing it.

00:19:38 ◼   ► Frankly, when you see how well this worked

00:19:41 ◼   ► and how happy the Apple people all seem to be

00:19:42 ◼   ► about how well it was working,

00:19:43 ◼   ► and you look at all the advantages it has to them,

00:19:45 ◼   ► I mean, look, there's no conference center involved.

00:19:48 ◼   ► There's no downtown involved to work with for any of this.

00:19:52 ◼   ► You have a smaller scale event

00:19:55 ◼   ► That's like a big in-person celebration

00:19:57 ◼   ► for whoever can make it, whoever they can get in here.

00:19:59 ◼   ► But then mostly it's an online conference

00:20:01 ◼   ► because they said the number,

00:20:03 ◼   ► I think it was like 20 or 30 million developers

00:20:05 ◼   ► that they have.

00:20:06 ◼   ► And even the biggest conferences

00:20:08 ◼   ► they would hold in person held like 6,000 people.

00:20:10 ◼   ► And so it's a drop in the bucket.

00:20:12 ◼   ► And we've been talking for a while,

00:20:14 ◼   ► clearly what they have to do is keep doing it online.

00:20:17 ◼   ► Like we saw when they were forced to do it online for COVID,

00:20:20 ◼   ► we saw how good it became and all the session videos.

00:20:23 ◼   ► The session production is so great

00:20:24 ◼   ► and it's better for everybody.

00:20:25 ◼   ► It's better for the presenters,

00:20:27 ◼   ► they don't have to get all nervous about doing stuff live.

00:20:30 ◼   ► It's better for certainly people who are watching at home

00:20:32 ◼   ► because we have higher production values,

00:20:34 ◼   ► we can see things better,

00:20:35 ◼   ► they can edit things if they didn't quite work

00:20:37 ◼   ► right the first time.

00:20:38 ◼   ► They can do different camera angles,

00:20:40 ◼   ► they can have more,

00:20:41 ◼   ► it's so much better for conference videos

00:20:44 ◼   ► to be the pre-produced kind that they have now.

00:20:47 ◼   ► So the only difference is,

00:20:48 ◼   ► well, how do you solve the fun of an in-person event,

00:20:52 ◼   ► the community angle maybe,

00:20:53 ◼   ► Those are hard to solve for sure.

00:20:55 ◼   ► But I think this is clearly how they're going

00:20:57 ◼   ► to try to do that.

00:20:58 ◼   ► Where it's some press, a bunch of developers,

00:21:02 ◼   ► and they have it kind of be like a celebration of Apple,

00:21:07 ◼   ► a sales pitch for Apple, a pitch for working for Apple maybe,

00:21:11 ◼   ► as I was saying earlier with recruitment angle

00:21:13 ◼   ► of Apple Park being so cool.

00:21:14 ◼   ► So I think this is clearly the way forward.

00:21:18 ◼   ► And anybody who is holding on hope for the return

00:21:22 ◼   ► of a 6,000 person thing in a conference center.

00:21:24 ◼   ► I think that's not gonna happen.

00:21:26 ◼   ► We'll see, maybe they can grow this version of this

00:21:29 ◼   ► a little bit more.

00:21:30 ◼   ► - How many people were there?

00:21:32 ◼   ► - I don't think they publicly said,

00:21:34 ◼   ► I heard it was about 1,000, maybe a little more than that.

00:21:38 ◼   ► I think maybe they could double it roughly.

00:21:40 ◼   ► I don't think it would go to 5,000 ever,

00:21:43 ◼   ► but I could be wrong, I mean, we'll see.

00:21:46 ◼   ► Apple Park absorbed that many people

00:21:48 ◼   ► in a pretty graceful way, it seemed.

00:21:50 ◼   ► Like, it wasn't totally outrageous,

00:21:51 ◼   ► It wasn't crammed in, it wasn't overcrowded.

00:21:55 ◼   ► So we'll see.

00:21:57 ◼   ► But this is clearly the way forward.

00:21:59 ◼   ► And I think, honestly, it's the way to go.

00:22:01 ◼   ► Because such a small percentage of the developer community

00:22:03 ◼   ► is able to come out to these at all,

00:22:05 ◼   ► to make it way better for all the remote participants, which

00:22:08 ◼   ► is the vast majority of people who use this content,

00:22:12 ◼   ► and then have a little bit of fun stuff

00:22:13 ◼   ► they can do in person for certain things like this,

00:22:15 ◼   ► I think that's a good balance.

00:22:17 ◼   ► And we never have to go to a convention center again.

00:22:20 ◼   ► So it makes sense for us from a media perspective,

00:22:23 ◼   ► because what you had is the typical media experience.

00:22:25 ◼   ► Because the first day, there's no sessions anyway.

00:22:27 ◼   ► People don't know.

00:22:28 ◼   ► It's just always the keynote in the State of the Union

00:22:30 ◼   ► and then maybe a hands-on and media briefings, right?

00:22:33 ◼   ► So that totally makes sense that you have the same thing.

00:22:36 ◼   ► But for the non-media experience,

00:22:39 ◼   ► people travel to California to see the cool Apple campus,

00:22:43 ◼   ► sit in a seat, and watch a pre-recorded video.

00:22:45 ◼   ► And yes, they got a tour of the Apple Developer Center

00:22:48 ◼   ► and some other stuff, right?

00:22:49 ◼   ► But like I do that's not WWDC that's more like

00:22:51 ◼   ► You know Apple Park tourism right and Apple Park tourism is cool and fun

00:22:57 ◼   ► But I feel like it's not the same thing as WWDC was which is basically what you're saying is

00:23:02 ◼   ► They can continue to do this Apple Park tourism thing

00:23:05 ◼   ► But they should have the media there in person to you know

00:23:07 ◼   ► For the reasons I described last week is when you're marketing to people you want them to be there in person

00:23:11 ◼   ► And you can do hands-on stuff or whatever have the conference be online and then have you know field day at Apple Park

00:23:18 ◼   ► - But ultimately, I think that's actually fine.

00:23:23 ◼   ► So anecdotally, we did a tour of the developer center

00:23:25 ◼   ► with a random group of other developers

00:23:28 ◼   ► and at the end they asked where everybody was from.

00:23:30 ◼   ► And the people who were there mostly hadn't traveled

00:23:33 ◼   ► very far to get there.

00:23:34 ◼   ► There were a lot of people from Oregon, Seattle,

00:23:38 ◼   ► other parts of California.

00:23:39 ◼   ► And there were a few people from much further away.

00:23:41 ◼   ► One person was from France.

00:23:43 ◼   ► But for the most part, I think the economics

00:23:47 ◼   ► and the cost benefit ratio change a lot

00:23:50 ◼   ► for the idea of flying all the way here

00:23:52 ◼   ► and putting yourself up in a hotel

00:23:54 ◼   ► solely to have Apple Park tourism.

00:23:57 ◼   ► That being said, the number of people

00:23:59 ◼   ► who want that is not zero,

00:24:01 ◼   ► and I think they clearly,

00:24:02 ◼   ► like if they want to have a few thousand people out here,

00:24:04 ◼   ► I think it fulfills their desire

00:24:07 ◼   ► to have a big fun event to celebrate

00:24:09 ◼   ► all the stuff they're doing.

00:24:10 ◼   ► They want to have developers come in person.

00:24:12 ◼   ► They want to have some kind of component like that

00:24:14 ◼   ► for lots of reasons that I think are pretty good reasons.

00:24:17 ◼   ► And so this fulfills that need and gives people

00:24:20 ◼   ► a fun thing to aspire to one day.

00:24:23 ◼   ► And maybe you don't go every year.

00:24:25 ◼   ► Even in the past few years of Conference Center,

00:24:27 ◼   ► WBCs, most people weren't going every year.

00:24:30 ◼   ► But maybe it's something that you do a couple times

00:24:32 ◼   ► in your career as a goal or once in your career.

00:24:34 ◼   ► Just to say, "I went there, I saw that place,

00:24:37 ◼   ► "I was there once, it was great."

00:24:39 ◼   ► I think that, 'cause that's really what

00:24:41 ◼   ► the in-person conference was becoming anyway,

00:24:43 ◼   ► but just with the Conference Center set up,

00:24:45 ◼   ► it was just becoming a somewhat cumbersome version of that,

00:24:48 ◼   ► and a limited version of that.

00:24:50 ◼   ► And this is just so much nicer.

00:24:52 ◼   ► You don't wanna fly to California

00:24:54 ◼   ► to see a convention center,

00:24:55 ◼   ► you wanna fly to California as an Apple developer

00:24:57 ◼   ► to see Apple's campus, to see the Apple Park,

00:24:59 ◼   ► to go to the ring, that's what you wanna see.

00:25:02 ◼   ► And in previous conferences,

00:25:03 ◼   ► you almost never would see Apple's campus,

00:25:06 ◼   ► unless you go way, way, way back.

00:25:08 ◼   ► But in the modern era, you would never have

00:25:11 ◼   ► the kind of access we had today with the old setup.

00:25:13 ◼   ► and now you do, and it just makes it so much cooler,

00:25:15 ◼   ► and it gives you the tourism angle of something cool to see,

00:25:19 ◼   ► almost as a totally separate thing

00:25:20 ◼   ► from the actual conference, which is something

00:25:22 ◼   ► that you do on your own time in your hotel wifi later.

00:25:25 ◼   ► - Was the Bash at Infinite Loop in 2008 or something?

00:25:27 ◼   ► I thought I saw James Thompson posting some pictures.

00:25:29 ◼   ► Like, I know time is relative,

00:25:31 ◼   ► and you say way, way, way back.

00:25:32 ◼   ► It was still in the 2000s when they did the,

00:25:35 ◼   ► they used to call it the beer bash,

00:25:36 ◼   ► that's how politically incorrect it was,

00:25:38 ◼   ► and that was actually on the Infinite Loop campus,

00:25:40 ◼   ► and they would bring developers there,

00:25:42 ◼   ► and they'd sit on the grass and do stuff.

00:25:44 ◼   ► 2003 maybe, I don't know, in the 2000s I think.

00:25:47 ◼   ► But yeah, I guess that's ancient history now.

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00:27:43 ◼   ► - All right, so there was a lot covered.

00:27:49 ◼   ► There was a lot, a lot covered.

00:27:50 ◼   ► It was basically like a two-hour keynote, wasn't it?

00:27:53 ◼   ► I didn't actually look at the time.

00:27:54 ◼   ► We are going to, famous last words,

00:27:57 ◼   ► attempt to blow through a lot of this as quickly as possible

00:28:00 ◼   ► and then we will have plenty of time

00:28:02 ◼   ► to talk about it over the coming weeks.

00:28:04 ◼   ► Also, we don't plan to cover the State of the Union today.

00:28:07 ◼   ► We'll probably cover that next week

00:28:08 ◼   ► we can get through our follow-up in a timely manner. So here we go, we're just going to try

00:28:12 ◼   ► to plow through in semi-chronological order. We start with I was 16 and Craig, and I know we've

00:28:18 ◼   ► said this many times in the past, Craig is just leaning into this presenter role, man. I just,

00:28:22 ◼   ► I keep getting flashbacks to him with his shaky hand over the magic mouse, and he is like the king

00:28:28 ◼   ► of presenters now. He is so good, and I, in leaning into these ridiculous like segues and montages or

00:28:35 ◼   ► or whatever, it made me very happy.

00:28:36 ◼   ► But he started talking about an all new lock screen,

00:28:40 ◼   ► which had been rumored for a while,

00:28:41 ◼   ► and it sounds like there's widgets on the lock screen now.

00:28:46 ◼   ► - Yeah, this is really interesting.

00:28:51 ◼   ► So what they've effectively done here is,

00:28:54 ◼   ► widgets are now powered by WidgetKit.

00:28:56 ◼   ► Include, sorry, they've always happened, sorry.

00:28:58 ◼   ► Complications on the watch are now powered by the same code.

00:29:02 ◼   ► So now, you write a complication using WidgetKit,

00:29:07 ◼   ► and that same thing runs on the phone lock screen

00:29:10 ◼   ► and the watch.

00:29:11 ◼   ► Same code, it can run on both places,

00:29:13 ◼   ► and you can customize it in certain little minor ways.

00:29:16 ◼   ► So it's all the Swift UI code, and it's great.

00:29:21 ◼   ► And I installed the beta on a little test phone

00:29:23 ◼   ► here that I have here.

00:29:24 ◼   ► I played with it for a few minutes.

00:29:25 ◼   ► That's the only thing I've played with so far,

00:29:27 ◼   ► 'cause I haven't had too much time,

00:29:27 ◼   ► but it's pretty great.

00:29:29 ◼   ► You have a lot of customization.

00:29:32 ◼   ► - This is so wonderful, and by the way,

00:29:34 ◼   ► it was amazing sitting next to Underscore

00:29:35 ◼   ► as they were demoing this, 'cause--

00:29:36 ◼   ► - Oh, man. (laughs)

00:29:37 ◼   ► - It looks just like Widget Smith in so many ways.

00:29:40 ◼   ► (laughs)

00:29:41 ◼   ► Especially like, one thing that shocked me the most,

00:29:44 ◼   ► so they had this new home screen customizability designs,

00:29:48 ◼   ► and they have all these little things where like,

00:29:50 ◼   ► oh, the picture can have elements

00:29:51 ◼   ► that obstruct part of the time,

00:29:53 ◼   ► so the time gets kind of layered

00:29:54 ◼   ► into elements of the picture,

00:29:56 ◼   ► so that it's partly covered up,

00:29:57 ◼   ► but they're leaning hard into that, I think,

00:29:59 ◼   ► 'cause it's novel, I don't know why

00:30:01 ◼   ► you'd want your time to be partially covered up, but cool.

00:30:04 ◼   ► - I thought it looked very cool.

00:30:05 ◼   ► Like I understand what you're getting at,

00:30:06 ◼   ► but I still thought it looked really cool.

00:30:08 ◼   ► - They're trying to make the person stand out.

00:30:09 ◼   ► They always show that.

00:30:10 ◼   ► They show that on the watch faces too.

00:30:11 ◼   ► Like it's basically if you have a picture

00:30:13 ◼   ► of one of your kids or your spouse or something,

00:30:15 ◼   ► like the person isn't slightly in front

00:30:17 ◼   ► of the little bottom of the time.

00:30:18 ◼   ► So you can still read it 'cause the numbers are big,

00:30:19 ◼   ► but it makes the person pop.

00:30:21 ◼   ► - Right, right.

00:30:22 ◼   ► So anyway, there is tons of customization.

00:30:24 ◼   ► One thing that surprised me greatly

00:30:26 ◼   ► is that they are offering different fonts.

00:30:27 ◼   ► Like that I thought was a huge surprise.

00:30:29 ◼   ► - Yeah, and colors.

00:30:31 ◼   ► Colors I figured they would do,

00:30:32 ◼   ► because the watch does colors, right?

00:30:34 ◼   ► The watch does not do fonts.

00:30:36 ◼   ► So that I thought was really surprising.

00:30:38 ◼   ► And it's good, because it'll offer a lot of variety

00:30:41 ◼   ► and personalization, and people always want personalization.

00:30:44 ◼   ► And when you are the world's biggest corporation,

00:30:47 ◼   ► and you make these devices that,

00:30:48 ◼   ► so many people have iPhones and Apple Watches,

00:30:53 ◼   ► like so many people have these devices,

00:30:55 ◼   ► that to have more personalization, we've seen before,

00:30:59 ◼   ► People eat that up, people want that, and you need that.

00:31:03 ◼   ► And the lock screen before has been so tightly controlled

00:31:07 ◼   ► and sterile.

00:31:09 ◼   ► Really, it's time for this.

00:31:12 ◼   ► I'm very, very glad they've added this,

00:31:14 ◼   ► and I think we're going to see a lot of great customization.

00:31:17 ◼   ► And even though I think the actual utility value,

00:31:21 ◼   ► it will depend a lot on how you use your phone.

00:31:23 ◼   ► It will depend on how often do you

00:31:24 ◼   ► see your lock screen versus just blow right past it

00:31:27 ◼   ► and unlock your phone and go do something in your phone.

00:31:29 ◼   ► So that's going to depend a lot on your usage pattern.

00:31:31 ◼   ► For me, I don't know how it'll fly necessarily,

00:31:34 ◼   ► but I'm really happy to see this as a thing.

00:31:38 ◼   ► I think people are going to love this.

00:31:40 ◼   ► They're going to use the crap out of this.

00:31:42 ◼   ► And we're going to see some really cool lock screen

00:31:45 ◼   ► widgets and designs and customizations and everything.

00:31:48 ◼   ► And this is just great on all fronts.

00:31:51 ◼   ► I think the utility of it really ties into the whole focus modes

00:31:54 ◼   ► thing, where you can have multiple lock screens based

00:31:56 ◼   ► on your focus mode.

00:31:57 ◼   ► in particular the idea that you can have one for work and for home right and so what I

00:32:02 ◼   ► mean maybe this is bad but like the thing I immediately thought of is like all right so work

00:32:06 ◼   ► focus so first of all what you'd put on the lock screen and your work focus is like your work

00:32:10 ◼   ► calendar which maybe you don't need to see the other times like uh you know some work related

00:32:15 ◼   ► messaging things or like a a little widget that shows you the status of some service or whatever

00:32:19 ◼   ► and stuff like that and don't have the you know picture of like your favorite marvel character or

00:32:25 ◼   ► or something like they have maybe a work related background

00:32:28 ◼   ► that's more serious and business like.

00:32:29 ◼   ► And the reason why you might be looking at your lock screen

00:32:32 ◼   ► is 'cause back in the old days

00:32:33 ◼   ► when we have meetings in conference rooms

00:32:35 ◼   ► and your phone is on the table,

00:32:36 ◼   ► you just tap your phone, look at the lock screen.

00:32:38 ◼   ► You're not unlocking it

00:32:38 ◼   ► 'cause you don't wanna pick up your phone and unlock it

00:32:40 ◼   ► 'cause that would be rude during a meeting,

00:32:41 ◼   ► but you might wanna glance at the lock screen.

00:32:43 ◼   ► You know what I mean?

00:32:44 ◼   ► I feel like that's the main scenario

00:32:45 ◼   ► where you're looking at your lock screen, but not unlocking.

00:32:48 ◼   ► Maybe you just pretend you're checking your time,

00:32:49 ◼   ► but where you're really checking

00:32:50 ◼   ► is to see if that person responded to that email

00:32:52 ◼   ► that you sent before the meeting.

00:32:53 ◼   ► But you wanna do it in a discreet way

00:32:54 ◼   ► and not unlock your phone.

00:32:56 ◼   ► I think they're leaning into the focus modes

00:32:59 ◼   ► and having apps be aware of the focus modes

00:33:01 ◼   ► and having the apps change based on the focus modes

00:33:03 ◼   ► and everything.

00:33:03 ◼   ► It's just gotta be catnip for the right kind of person

00:33:08 ◼   ► who really wants to essentially have a day phone

00:33:11 ◼   ► or a night phone, a work phone and a home phone.

00:33:12 ◼   ► It's the same phone, but it's transforming itself

00:33:14 ◼   ► based on your context in more and more ways,

00:33:17 ◼   ► and the lock screen is definitely part of that

00:33:18 ◼   ► because customizing your lock screen for work-related stuff

00:33:23 ◼   ► lets you essentially not junk up your personal phone.

00:33:26 ◼   ► If you're using your personal phone at work,

00:33:27 ◼   ► which many people do,

00:33:28 ◼   ► you know, it usually has an MDM thing,

00:33:30 ◼   ► profile on it where they have control of it,

00:33:31 ◼   ► but you don't wanna junk it up too much,

00:33:34 ◼   ► but you want it to be useful and work,

00:33:35 ◼   ► and it's great to have your work phone

00:33:37 ◼   ► transform back into your personal phone, sort of,

00:33:40 ◼   ► in terms of, you know, the picture of your kid

00:33:43 ◼   ► and your wife and the widgets you wanna see

00:33:44 ◼   ► and your sports scores and everything like that,

00:33:46 ◼   ► and all that stuff is,

00:33:47 ◼   ► you don't have to like come up with this weird compromise

00:33:50 ◼   ► that is serious enough for work,

00:33:53 ◼   ► but has enough of the stuff that you want at home.

00:33:55 ◼   ► Now you can have two totally different experiences.

00:33:58 ◼   ► - Yeah, that's a really good point.

00:33:59 ◼   ► And it also looked like, if I understood it correctly,

00:34:03 ◼   ► you can swipe side to side to get the different lock screens

00:34:06 ◼   ► a la Apple Watch.

00:34:07 ◼   ► I might have that wrong.

00:34:08 ◼   ► - After you do a long press, I think.

00:34:10 ◼   ► - Is that what it is?

00:34:11 ◼   ► - Yeah. - Yeah.

00:34:11 ◼   ► - I was worried about that.

00:34:12 ◼   ► I don't know if you've tried this yet, Marco,

00:34:13 ◼   ► but long press on the lock screen?

00:34:17 ◼   ► I'm always afraid of accidental activation

00:34:19 ◼   ► 'cause I know that my parents butt dial me enough

00:34:21 ◼   ► as it is somehow.

00:34:22 ◼   ► I don't know how they do it.

00:34:23 ◼   ► Maybe it's like the delay that we talked about

00:34:25 ◼   ► in the past show where you hit the power button

00:34:27 ◼   ► and it doesn't go to sleep immediately

00:34:29 ◼   ► 'cause it's waiting to see if you're double tapping it.

00:34:30 ◼   ► And maybe that's enough for them to like fat finger it

00:34:32 ◼   ► or whatever, but anyway.

00:34:34 ◼   ► We'll see how it is.

00:34:36 ◼   ► Parker, do you have the beta?

00:34:37 ◼   ► Casey, do you have the beta installed?

00:34:38 ◼   ► - No, I haven't put it on.

00:34:39 ◼   ► - I do, so you do have to long press.

00:34:42 ◼   ► 'Cause right now if you swipe to the right,

00:34:44 ◼   ► you get the camera and if you swipe to the left,

00:34:45 ◼   ► you get like your like today widget kind of view.

00:34:48 ◼   ► So you do have to long press to switch them.

00:34:51 ◼   ► But it's a long press on the locked screen, right?

00:34:55 ◼   ► - Yes.

00:34:56 ◼   ► - So that seems weird to me,

00:34:58 ◼   ► and a little bit maybe prone to accidental activation,

00:35:01 ◼   ► but I suppose we'll all find out when we try it.

00:35:03 ◼   ► But like I said, there's no more force touch,

00:35:05 ◼   ► no more press hard on your thing, Apple removed that.

00:35:08 ◼   ► They even removed it from the watch, didn't they?

00:35:10 ◼   ► Or is it still the watch? - Yeah, it's gone.

00:35:11 ◼   ► I think it's gone from all modern up-to-date hardware.

00:35:14 ◼   ► - And that was a little bit more of a barrier

00:35:16 ◼   ► to accidental activation, because you had to press hard,

00:35:18 ◼   ► and I understand why they got rid of it,

00:35:20 ◼   ► you know, the sensors and everything,

00:35:21 ◼   ► and the bending of the screen and not being able

00:35:23 ◼   ► to do an iPad and yada yada, it's fine.

00:35:25 ◼   ► But we'll just see how it works out.

00:35:26 ◼   ► But that was the one reservation I had.

00:35:27 ◼   ► The other thing I noted about this whole lock screen thing

00:35:30 ◼   ► is, you know, as Marguerite just said before,

00:35:31 ◼   ► like Apple realizing belatedly, I would argue,

00:35:35 ◼   ► how much people wanna customize their phones.

00:35:38 ◼   ► And in particular, the features for the lock screen

00:35:42 ◼   ► recognize that people wanna customize their phones

00:35:44 ◼   ► in ways that quote unquote don't make sense

00:35:46 ◼   ► or don't have utility, right?

00:35:48 ◼   ► Like that you say, well, why would you want it that way?

00:35:51 ◼   ► And the answer is, well, I want it the way I want it.

00:35:53 ◼   ► And that's what Apple is finally giving people.

00:35:55 ◼   ► So the example here is like notifications.

00:35:58 ◼   ► Rather than notifications filling your screen

00:36:00 ◼   ► when you have a lot of them,

00:36:01 ◼   ► we know that a lot of people have like a picture

00:36:03 ◼   ► of a loved one on their lock screen,

00:36:04 ◼   ► and they don't want the UI covering

00:36:07 ◼   ► that picture of the person.

00:36:08 ◼   ► And so let's jam all the notifications down

00:36:11 ◼   ► into this little stack.

00:36:12 ◼   ► It's like, well, I can see less stuff.

00:36:14 ◼   ► I've got this whole phone screen.

00:36:15 ◼   ► Why am I moving everything down?

00:36:16 ◼   ► That's what people want.

00:36:17 ◼   ► They don't want stuff covering the pictures of their kid.

00:36:21 ◼   ► You see people do it with their home screens.

00:36:22 ◼   ► They put it on their actual home screens,

00:36:24 ◼   ► they put a picture of their spouse or child or something

00:36:27 ◼   ► and they arrange the icons in the home screen

00:36:30 ◼   ► so it doesn't cover up the person's face.

00:36:32 ◼   ► That's like, well, you're wasting half your home screen.

00:36:34 ◼   ► It's like, I'm not wasting it.

00:36:35 ◼   ► I wanna see, this is what I wanna see.

00:36:37 ◼   ► I don't want the stuff, I don't want the UI

00:36:38 ◼   ► blocking the picture that I put there, so let me do that.

00:36:41 ◼   ► And they're letting that happen on the home screen.

00:36:43 ◼   ► In fact, you can hide the notifications entirely if you want.

00:36:46 ◼   ► It's like, well, what's the point of your phone

00:36:47 ◼   ► If you can't see notifications,

00:36:48 ◼   ► like that's not why I want my phone.

00:36:49 ◼   ► I just want this cool picture of my dog on my phone.

00:36:51 ◼   ► That's what I want.

00:36:52 ◼   ► And I don't want notifications covering my dog's face.

00:36:54 ◼   ► - Good old Huckleberry.

00:36:55 ◼   ► - Yeah, and yes, and also worth mentioning,

00:36:58 ◼   ► the Live Activities API.

00:37:00 ◼   ► This is a thing where you can have like a live,

00:37:03 ◼   ► a widget on the lock screen

00:37:05 ◼   ► that is live updating and interactive.

00:37:07 ◼   ► - Yeah, this looks really cool.

00:37:08 ◼   ► This is so like if you have a basketball game

00:37:10 ◼   ► that you're watching the score of

00:37:11 ◼   ► or there's a lift about to pick you up

00:37:13 ◼   ► and it will update like you were saying live

00:37:16 ◼   ► to some degree of liveness, it will update live,

00:37:20 ◼   ► and you can actually see the progress

00:37:22 ◼   ► of these things happening.

00:37:23 ◼   ► - Yeah, this is something that they said

00:37:24 ◼   ► is coming in an update to iOS 16 later this year.

00:37:28 ◼   ► So that's actually not in the launch version,

00:37:30 ◼   ► and I don't think we have any API for it yet,

00:37:31 ◼   ► but they mentioned in the State of the Union

00:37:34 ◼   ► that when you have a lot of activity thing running,

00:37:37 ◼   ► your app is running continuously,

00:37:39 ◼   ► or at least some part of your app,

00:37:40 ◼   ► maybe it's just the extension that's running that,

00:37:41 ◼   ► but you have continuous access,

00:37:44 ◼   ► and you have a regular SwiftUI view there.

00:37:46 ◼   ► So you can live do whatever you want there.

00:37:49 ◼   ► So I think you're right.

00:37:50 ◼   ► Things like your ride sharing thing is on its way.

00:37:54 ◼   ► You can track that.

00:37:55 ◼   ► There's so many times where you have

00:37:57 ◼   ► to keep unlocking your phone to go check something,

00:37:59 ◼   ► or something tries to send you a million notifications

00:38:02 ◼   ► to update you on the progress of something that's happening.

00:38:04 ◼   ► And so for this to be able to help

00:38:06 ◼   ► reduce some of that clutter and friction and everything,

00:38:09 ◼   ► I think that could be really cool.

00:38:10 ◼   ► So we'll see how this turns out.

00:38:11 ◼   ► - Tiny window with a baseball game in it from the MLB app?

00:38:14 ◼   ► - Yeah.

00:38:14 ◼   ► - Like live video in real time?

00:38:16 ◼   ► You tap your phone and you can see in a little thumbnail

00:38:19 ◼   ► the baseball game you're watching.

00:38:21 ◼   ► - Yeah, and this is obviously also,

00:38:23 ◼   ► we've heard recent rumors that the iPhone 14

00:38:26 ◼   ► might have an always on screen option,

00:38:27 ◼   ► at least the 14 Pro might.

00:38:29 ◼   ► I think this is clearly in preparation for that.

00:38:33 ◼   ► 'Cause that changes things.

00:38:34 ◼   ► The utility of this, think about it when you have,

00:38:37 ◼   ► you're always on screen on your iPhone 14 Pro possibly,

00:38:40 ◼   ► then I would imagine it would be similar to the Apple Watch

00:38:45 ◼   ► Always On screen where like when the screen is not

00:38:48 ◼   ► like fully on, everything's in some kind of dimmed mode

00:38:51 ◼   ► where maybe you like lose the fill colors on things

00:38:54 ◼   ► and everything gets less bright and everything,

00:38:55 ◼   ► but I bet there's gonna be something like that

00:38:58 ◼   ► for the iPhone 14 or at least some future iPhone

00:39:01 ◼   ► and this is clearly like setting up this great feature

00:39:04 ◼   ► to have some like one extra Swift UI modifier

00:39:07 ◼   ► to make it work on the Always On screen.

00:39:09 ◼   ► And that's why hiding notifications entirely

00:39:11 ◼   ► may be a feature because if some future iPhone

00:39:13 ◼   ► did have an always on screen,

00:39:14 ◼   ► and then your phone is sitting on your table,

00:39:17 ◼   ► maybe you don't want notifications to pop up.

00:39:19 ◼   ► Even if it's just metadata,

00:39:20 ◼   ► because you can't see the text

00:39:21 ◼   ► 'cause the phone hasn't been unlocked,

00:39:22 ◼   ► you don't wanna know who the message is from

00:39:24 ◼   ► or that you got a message.

00:39:25 ◼   ► So if you want to use always on home screen,

00:39:27 ◼   ► which I assume will be an option

00:39:28 ◼   ► just like it is on the watch,

00:39:29 ◼   ► maybe that's another case

00:39:30 ◼   ► where you would turn off notifications entirely

00:39:32 ◼   ► on the lock screen.

00:39:34 ◼   ► - All right, as we continue along,

00:39:36 ◼   ► there was some talk about focus,

00:39:38 ◼   ► which we've, I think, at least slightly covered.

00:39:40 ◼   ► There was a new concept of focus filters.

00:39:44 ◼   ► And so this is, for example, you could only show tabs

00:39:47 ◼   ► that have been somehow marked as relevant to work

00:39:50 ◼   ► or marked as relevant to home or whatever the case may be.

00:39:52 ◼   ► Similarly, conversations and messages,

00:39:55 ◼   ► accounts in the mail app, events in your calendar,

00:39:57 ◼   ► and apparently there's gonna be a new API for that as well.

00:40:00 ◼   ► - Yeah, so this is an example of a single phone

00:40:01 ◼   ► being a home phone and a work phone.

00:40:03 ◼   ► Like, you know, having in the mail app,

00:40:05 ◼   ► having multiple email accounts, right?

00:40:06 ◼   ► You don't want to use one mail app.

00:40:08 ◼   ► A lot of people do this.

00:40:09 ◼   ► They say, well, I'll use two different mail apps.

00:40:11 ◼   ► One will be my work mail app and one will be a home mail app,

00:40:13 ◼   ► because I don't want my home, my work email mixing.

00:40:16 ◼   ► I don't like the fact that the two accounts are in there.

00:40:18 ◼   ► But if you had a mail app that was

00:40:19 ◼   ► aware that used this new API, it could just completely

00:40:22 ◼   ► hide the work ones when you're not at work and vice versa.

00:40:24 ◼   ► And same thing with calendars.

00:40:26 ◼   ► Again, you could do this manually.

00:40:27 ◼   ► Oh, every calendaring app has a way

00:40:29 ◼   ► for you to disable and re-enable calendars,

00:40:31 ◼   ► but now it can do it based on your focus mode.

00:40:33 ◼   ► This is an API that people have to adopt,

00:40:35 ◼   ► and we'll see how widespread it is,

00:40:36 ◼   ► but it's really setting up a scenario

00:40:38 ◼   ► where you can use a single phone for it.

00:40:40 ◼   ► I'm just using home and work,

00:40:41 ◼   ► but you can imagine a million different contexts,

00:40:43 ◼   ► like vacation mode or workout mode or meditation mode

00:40:48 ◼   ► or doing something with your hobby or photography mode.

00:40:53 ◼   ► It's just many, many options.

00:40:55 ◼   ► A lot of people don't do this.

00:40:56 ◼   ► They're just like my phone is my phone.

00:40:57 ◼   ► I set up the way I want it and it's fine.

00:40:58 ◼   ► But for the people who do want this,

00:40:59 ◼   ► having this woven deeper into the system,

00:41:01 ◼   ► it doesn't take anything away from people

00:41:03 ◼   ► who don't wanna use it,

00:41:04 ◼   ► But sounds great for the people who do.

00:41:06 ◼   ► - Yeah, I do think this is gonna be possibly a tricky thing

00:41:09 ◼   ► for a lot of apps to implement,

00:41:10 ◼   ► like just making the UI for the same,

00:41:12 ◼   ► I haven't looked at the API yet,

00:41:13 ◼   ► but I assume they have to give us a list

00:41:15 ◼   ► of your focus modes and then have us offer you check boxes.

00:41:18 ◼   ► Do you want this to show in work mode?

00:41:19 ◼   ► Do you want this to show in walk-in-your-dog mode?

00:41:22 ◼   ► But, and then I imagine this is gonna be

00:41:25 ◼   ► one of those things that users,

00:41:27 ◼   ► especially users of power user apps,

00:41:29 ◼   ► they're gonna demand this,

00:41:30 ◼   ► from, they're gonna demand their app support this.

00:41:33 ◼   ► And I'm kind of worried, like, I'm pretty sure

00:41:34 ◼   ► I'm gonna have to support that,

00:41:35 ◼   ► given my user base and overcast.

00:41:37 ◼   ► But yeah, it's a good idea, and I think,

00:41:40 ◼   ► you know, we'll see how it goes.

00:41:42 ◼   ► - Yep, here comes one of my favorite portions

00:41:45 ◼   ► of the keynote, I am not being sarcastic, messages.

00:41:49 ◼   ► Messages finally got some love, and I am here for it.

00:41:53 ◼   ► We're getting an iMessage anyway.

00:41:55 ◼   ► We will be able to edit messages.

00:41:57 ◼   ► We will be able to undo a sent message,

00:42:00 ◼   ► and we will be able to praise be.

00:42:02 ◼   ► We will be able to mark a thread as unread.

00:42:05 ◼   ► Marry me, Craig Federighi, please and thank you.

00:42:08 ◼   ► I am so excited.

00:42:09 ◼   ► - When they announced the editing

00:42:11 ◼   ► and especially the undo send,

00:42:12 ◼   ► that got the biggest applause of the day.

00:42:14 ◼   ► Like from the developers that were there,

00:42:16 ◼   ► that was by far the biggest applause.

00:42:19 ◼   ► - I mean, when you control the entire system,

00:42:21 ◼   ► 'cause Apple's, iMessage is Apple's thing,

00:42:24 ◼   ► they write the apps, they write the servers,

00:42:25 ◼   ► they write everything, they can do stuff like this.

00:42:27 ◼   ► They can just, how can I edit, I already sent it,

00:42:30 ◼   ► how can I undo a send, they already sent it.

00:42:31 ◼   ► control everything. They can do it. And they finally did.

00:42:33 ◼   ► Yep. No, this is, this is so great. I'm really, really excited for this. Like I,

00:42:38 ◼   ► I'm, I'm into editing messages. I think that'll be very convenient,

00:42:41 ◼   ► especially because I am an old man and I try to write messages that are,

00:42:45 ◼   ► you know, that is decent English and not complete childlike wording and whatnot.

00:42:50 ◼   ► But nevertheless, undo send, like whatever.

00:42:55 ◼   ► I'm sure that'll be helpful from time to time. But marking a thread is unread.

00:42:58 ◼   ► I'm so excited for because I want to see what people want from me

00:43:02 ◼   ► But oftentimes I don't want to respond right that second and the way I remember to respond is by not having marked it as red

00:43:08 ◼   ► So I do you know, it used to be a forced forced press and now it's like the long press and it'll pop up

00:43:13 ◼   ► The little quick view window that'll so you can read it, but then you got to be really careful

00:43:16 ◼   ► You don't push it again or anything like that

00:43:18 ◼   ► suddenly it's marked as red and then once it's marked as red you are you are never going to get a response from me because

00:43:22 ◼   ► It's been cleared if I don't handle it right that moment. I'm never gonna remember to go back to it

00:43:27 ◼   ► So marking a thread as unread,

00:43:29 ◼   ► I am so genuinely excited for.

00:43:31 ◼   ► This is gonna be great.

00:43:32 ◼   ► - Yeah, me too.

00:43:33 ◼   ► - This is another example of a thing that sounds silly,

00:43:35 ◼   ► like your system is dumb.

00:43:36 ◼   ► Your whole system is, to remind you to do it later,

00:43:39 ◼   ► is to just mark it as unread.

00:43:41 ◼   ► Well, it's not true, you read it.

00:43:42 ◼   ► Why are you marking it as unread?

00:43:43 ◼   ► That's a bad system.

00:43:45 ◼   ► But it's like, that's what everybody does.

00:43:47 ◼   ► Like, when you give that feature to people,

00:43:48 ◼   ► mark as unread, that's what people use it for.

00:43:50 ◼   ► And though you may think that is inefficient or silly

00:43:54 ◼   ► or people shouldn't use their inbox as a to-do list

00:43:56 ◼   ► or whatever your mantra is,

00:43:58 ◼   ► the fact is people want this feature

00:44:00 ◼   ► and so you should give it to them

00:44:01 ◼   ► and how people use it is up to them.

00:44:03 ◼   ► - Yeah, yeah, I'm genuinely super excited for this.

00:44:06 ◼   ► - Yeah.

00:44:07 ◼   ► - Moving along, there's going to be a shared with UAPI,

00:44:09 ◼   ► there's some SharePlay stuff.

00:44:11 ◼   ► The most interesting thing to me about SharePlay,

00:44:13 ◼   ► now I have not done any SharePlay anything

00:44:16 ◼   ► to my recollection since it's launched.

00:44:18 ◼   ► However, I did a handful of times

00:44:21 ◼   ► use Plex's equivalent feature,

00:44:23 ◼   ► I don't remember their marketing name for it,

00:44:25 ◼   ► to watch a movie with some family members.

00:44:28 ◼   ► So we're concurrently watching the movie

00:44:30 ◼   ► if either one of us pauses,

00:44:31 ◼   ► then the other one's playback will get paused,

00:44:33 ◼   ► et cetera, et cetera.

00:44:34 ◼   ► This is not unique to Plex.

00:44:36 ◼   ► But my understanding of SharePlay up until today

00:44:39 ◼   ► is that you had to have a FaceTime call going

00:44:41 ◼   ► while all this was going on,

00:44:42 ◼   ► which is not necessarily what you want

00:44:44 ◼   ► if you're trying to watch a film or a TV show together.

00:44:48 ◼   ► That does not seem like what you would want.

00:44:50 ◼   ► And what we did when we were doing this

00:44:52 ◼   ► with Plex and with family

00:44:54 ◼   ► was we were in a group chat.

00:44:56 ◼   ► Well, my darn brother-in-law refuses to get an iPhone

00:44:59 ◼   ► like an adult, but we were in a group MMS chat,

00:45:03 ◼   ► and so we were just chatting back and forth,

00:45:05 ◼   ► sending text messages to each other.

00:45:06 ◼   ► Well, now SharePlay will support doing exactly that.

00:45:09 ◼   ► So you can start a SharePlay thing via messages

00:45:12 ◼   ► instead of FaceTime, and then you still get

00:45:15 ◼   ► the whole playback being paused and things of that nature,

00:45:17 ◼   ► whatever's appropriate for the thing you're SharePlaying,

00:45:19 ◼   ► but you don't have to have a FaceTime call going,

00:45:22 ◼   ► so I'm excited for that.

00:45:23 ◼   ► - Yeah, and the shared with you API is gonna be,

00:45:26 ◼   ► I think, another thing that, you know,

00:45:28 ◼   ► I'm gonna have to add that for sure in my app, you know.

00:45:31 ◼   ► Like, I heard that, I'm like, oh, thank God,

00:45:33 ◼   ► 'cause when they announced share with you last year,

00:45:35 ◼   ► where it just worked with, like, Apple News,

00:45:37 ◼   ► Apple Podcast, stuff like that, I was like,

00:45:38 ◼   ► man, I wish I could do that.

00:45:40 ◼   ► Now they called my bluff, they added the APIs,

00:45:43 ◼   ► and now I have to do it.

00:45:44 ◼   ► So that's adding more to my work this summer,

00:45:46 ◼   ► but I think it's gonna be,

00:45:47 ◼   ► that's gonna be a good one, I think.

00:45:49 ◼   ► - Yeah, and then we got some updates on dictation.

00:45:52 ◼   ► Most of this I personally wasn't that jazzed about.

00:45:55 ◼   ► However, one of the things they said is that,

00:45:58 ◼   ► well, first of all, it's all on device

00:46:00 ◼   ► using the neural engine,

00:46:01 ◼   ► but there's an all new on-device dictation experience,

00:46:04 ◼   ► which, and I quote, "Fluidly moves between voice and touch."

00:46:08 ◼   ► Now that is kind of cool

00:46:09 ◼   ► because there's a lot of times

00:46:10 ◼   ► where I'll be dictating something

00:46:12 ◼   ► and I know that Siri will never understand

00:46:15 ◼   ► a word I'm about to say or something like that.

00:46:17 ◼   ► And so it would be nicer just to type it

00:46:19 ◼   ► and then continue dictation.

00:46:20 ◼   ► and apparently you're gonna be able to do exactly that.

00:46:22 ◼   ► And the keyboard will stay open during dictation.

00:46:26 ◼   ► You can dictate emoji, which I think will be

00:46:29 ◼   ► more challenging than you would expect,

00:46:30 ◼   ► because so often you're not gonna know

00:46:33 ◼   ► the official Apple name for these things.

00:46:35 ◼   ► But nevertheless, I am here for this.

00:46:37 ◼   ► I think this sounds all pretty good.

00:46:39 ◼   ► - And automatic punctuation, that's a good thing.

00:46:41 ◼   ► - Yeah, that's the big one.

00:46:42 ◼   ► - So you don't have to say,

00:46:43 ◼   ► what do you need from the store, question mark?

00:46:45 ◼   ► You can actually just try it,

00:46:46 ◼   ► and hopefully that works pretty well.

00:46:47 ◼   ► - Yeah, I mean, I hope it does a good job with it,

00:46:50 ◼   ► because it's going to be tricky to figure out what kind

00:46:52 ◼   ► of punctuation is required.

00:46:53 ◼   ► But even just the basics, just ending a sentence

00:46:55 ◼   ► when you pause or when it seems like it's

00:46:56 ◼   ► the end of a sentence grammatically

00:46:58 ◼   ► will go a long way.

00:46:59 ◼   ► Because as the recipient of many messages that are dictated,

00:47:03 ◼   ► I can tell you that most people do not use punctuation.

00:47:06 ◼   ► They don't say period.

00:47:07 ◼   ► They certainly don't say comma, and they almost never

00:47:09 ◼   ► say question mark.

00:47:10 ◼   ► And so it's just like this word salad

00:47:12 ◼   ► that you have to figure out where the boundaries are.

00:47:14 ◼   ► So this can almost certainly have to be an improvement.

00:47:17 ◼   ► and like Casey said, the ability to fix it up on the fly.

00:47:20 ◼   ► I mean, if people aren't speaking the punctuation,

00:47:23 ◼   ► they're probably not gonna fix it up on the fly,

00:47:24 ◼   ► but I appreciate the ability to fix it up on the fly.

00:47:26 ◼   ► I hope it works well.

00:47:27 ◼   ► The thing they demoed where someone like highlighted

00:47:29 ◼   ► some text with their finger and then spoke to change it,

00:47:31 ◼   ► I do wonder if the mode that the phone is in

00:47:35 ◼   ► may get out of sync with the mode that your brain is in,

00:47:37 ◼   ► whereas you're not aware that the phone

00:47:39 ◼   ► is still listening to you and you say something

00:47:41 ◼   ► as an aside to somebody and then it takes that text

00:47:43 ◼   ► and shoves it in the thing that you just highlighted.

00:47:45 ◼   ► We'll see how that goes.

00:47:46 ◼   ► Indeed. They also talked about live text in video, so you can pause a video and then interact

00:47:54 ◼   ► with the text on the frame, which I thought was kind of cool, and do quick actions like

00:47:57 ◼   ► currency conversion or translation or whatever the case may be. Translate app will also now

00:48:01 ◼   ► have a translate camera. What is it that Google bought, like word lens or something like that?

00:48:06 ◼   ► I forget the name of the app, but it eventually got sucked into Google Translate. And so actually

00:48:11 ◼   ► when Marco and Aaron and Tiff and me were all in Germany, we used this from time to

00:48:15 ◼   ► in order to actually read a menu by having it translate,

00:48:20 ◼   ► basically a photograph of the menu into English.

00:48:21 ◼   ► And so I think that'll be cool.

00:48:23 ◼   ► - Translate is loose.

00:48:24 ◼   ► I mean, it was pretty rough.

00:48:26 ◼   ► - Give you a rough idea.

00:48:27 ◼   ► - We had some unexpected results from using that sometimes.

00:48:30 ◼   ► - We did, but this was almost 10 years ago now.

00:48:33 ◼   ► That was 2013, so I mean, this was a while ago.

00:48:36 ◼   ► - I will say too, we kind of breezed right past

00:48:38 ◼   ► the easier to use Siri app API.

00:48:42 ◼   ► It's called the App Intents API,

00:48:45 ◼   ► which is kind of a replacement for Siri kit.

00:48:47 ◼   ► It's like an all new thing, Swift only,

00:48:49 ◼   ► or primarily accessible through Swift at least.

00:48:52 ◼   ► And it basically makes it much, much easier

00:48:55 ◼   ► to add Siri and shortcut and intent support to your apps.

00:49:00 ◼   ► Before we had this terrible intent definition thing,

00:49:02 ◼   ► these intent extensions,

00:49:03 ◼   ► and they were fairly clunky to work with.

00:49:07 ◼   ► And they've now augmented that API.

00:49:11 ◼   ► It looks like this is the long-term replacement,

00:49:12 ◼   ► but it's not fully replacing it yet.

00:49:14 ◼   ► So the new App Intents API looks very, very good.

00:49:16 ◼   ► I'm very much looking forward to seeing if I can use that

00:49:19 ◼   ► and get rid of some of my massive amount of

00:49:22 ◼   ► boilerplate generated intent code and stuff.

00:49:25 ◼   ► And so yeah, that looks pretty good.

00:49:27 ◼   ► - Yep, and then they also demoed in this section

00:49:30 ◼   ► a visual lookup, and they talked about,

00:49:33 ◼   ► they called it like lifting an object,

00:49:35 ◼   ► but basically what you can do is,

00:49:36 ◼   ► let's say you have a picture of Hopps or Daisy or Penny,

00:49:39 ◼   ► and if you want, you can touch and hold on their body

00:49:43 ◼   ► on the picture, and it will intelligently lift

00:49:48 ◼   ► just them out of the picture.

00:49:51 ◼   ► So it's like a very close crop of just their body

00:49:55 ◼   ► out of the picture, and then you can drag and drop it

00:49:57 ◼   ► into messages or something like that,

00:49:58 ◼   ► which if that works at all, is super freaking cool.

00:50:02 ◼   ► I don't know when I would use it,

00:50:03 ◼   ► but the fact that you could do it is super cool.

00:50:06 ◼   ► - Yeah, this is the kind of thing,

00:50:07 ◼   ► I'm sure in practice there's gonna be a lot of situations

00:50:10 ◼   ► where it cuts off your dog's leg

00:50:12 ◼   ► or accidentally includes a tree from the background

00:50:15 ◼   ► 'cause it was blurred in just the right way

00:50:17 ◼   ► and you happen to have a green dog or something.

00:50:18 ◼   ► Anyway, I'm sure it's gonna be very context dependent

00:50:23 ◼   ► on how well it works,

00:50:24 ◼   ► but even if it works decently some of the time,

00:50:27 ◼   ► that's still a really cool feature,

00:50:28 ◼   ► so I'm looking forward to that.

00:50:30 ◼   ► - Indeed.

00:50:31 ◼   ► We're trying to move kind of quickly now.

00:50:32 ◼   ► They talked about Wallet,

00:50:34 ◼   ► which one of the cool things about that

00:50:35 ◼   ► that is that if you have your ID,

00:50:37 ◼   ► your driver's license in the Wallet,

00:50:39 ◼   ► you can have an app ask,

00:50:41 ◼   ► "Hey, is this person over 21?"

00:50:42 ◼   ► and you don't have to say,

00:50:43 ◼   ► "Well, my birthday is such and such."

00:50:45 ◼   ► Actually, Marco's birthday is coming up

00:50:47 ◼   ► between our next recording, so happy 40th.

00:50:49 ◼   ► That reminds me. - Thank you.

00:50:50 ◼   ► - But anyways, it will share,

00:50:52 ◼   ► oh, yes, this user is over 21.

00:50:54 ◼   ► That's all you need to know.

00:50:55 ◼   ► And they're also talking about keys,

00:50:57 ◼   ► and they're working with IETF to make that a whole

00:51:00 ◼   ► sharing protocol, which is cool.

00:51:02 ◼   ► They talked about Apple Pay and Pay Later,

00:51:04 ◼   ► which had been rumored as well,

00:51:05 ◼   ► where you can split the cost of purchases

00:51:07 ◼   ► into four equal payments, spread over six weeks

00:51:09 ◼   ► with no interest, no fees, et cetera.

00:51:10 ◼   ► And that is transparent to the vendor.

00:51:12 ◼   ► It's just you're using Apple Pay as far as they're concerned

00:51:14 ◼   ► and unbeknownst to them, you're kind of setting up

00:51:16 ◼   ► a loan with Apple.

00:51:18 ◼   ► Makes me feel a little weird.

00:51:19 ◼   ► I'm not sure why Apple's into this,

00:51:21 ◼   ► but I don't wanna belabor the point right now.

00:51:23 ◼   ► - So do they make money on that by like,

00:51:24 ◼   ► if you miss a payment, then you charge interest

00:51:27 ◼   ► like a credit card, is that how that works?

00:51:28 ◼   ► - I guess that, but the more I look at it,

00:51:30 ◼   ► I'm wondering maybe if it's just a ploy

00:51:31 ◼   ► to get people to use Apple Pay more often,

00:51:34 ◼   ► and they just want, essentially it's a way

00:51:36 ◼   ► to increase usage of their payment system,

00:51:37 ◼   ► which they do collect fees for,

00:51:39 ◼   ► but not actually a way to like collect interest,

00:51:42 ◼   ► but it seems weird that if they're spreading the payments,

00:51:45 ◼   ► what happens if somebody doesn't pay?

00:51:47 ◼   ► Do they send them to collections?

00:51:48 ◼   ► Is there no interest ever?

00:51:49 ◼   ► I didn't get a chance to look into it.

00:51:51 ◼   ► - Yeah, I assume it's like a credit card

00:51:52 ◼   ► where you get dinged a big fee if you don't pay on time,

00:51:55 ◼   ► but I don't know.

00:51:56 ◼   ► Apple moving into somewhat usurious possibility,

00:52:00 ◼   ► financial services, like, ugh.

00:52:03 ◼   ► This stuff, I'm sure they're very happy about it.

00:52:06 ◼   ► This stuff is just all gross to me.

00:52:08 ◼   ► I wish they didn't have to move into this business.

00:52:09 ◼   ► - But they're not doing it.

00:52:10 ◼   ► Like they outsourced it to Goldman Sachs last time.

00:52:12 ◼   ► It's like Apple doesn't want to be in the business

00:52:14 ◼   ► of being a credit card company.

00:52:15 ◼   ► They just want to control the UX

00:52:17 ◼   ► to another credit card company.

00:52:18 ◼   ► It's kind of like Apple didn't become a carrier,

00:52:20 ◼   ► but sort of bent the carriers to its will

00:52:21 ◼   ► to the extent that Apple took control

00:52:23 ◼   ► over the parts of the experience

00:52:24 ◼   ► that it thought was important.

00:52:26 ◼   ► But in the end, we still had to pay a Verizon bill

00:52:28 ◼   ► or pay an AT&T bill.

00:52:29 ◼   ► And Apple did not make the experience

00:52:31 ◼   ► of dealing with Verizon or AT&T any better

00:52:33 ◼   ► in terms of like paying the bill

00:52:34 ◼   ► or dealing with coverage or rates and stuff like that.

00:52:37 ◼   ► And same thing with Apple Pay,

00:52:38 ◼   ► like the, or not Apple Pay, the Apple card, right?

00:52:40 ◼   ► It's a Goldman Sachs MasterCard in the end,

00:52:42 ◼   ► and you're dealing with them,

00:52:43 ◼   ► and they're the ones who are increasing your credit limit

00:52:46 ◼   ► and dealing with billing issues and all that stuff,

00:52:48 ◼   ► but Apple just puts this layer over the top of it.

00:52:50 ◼   ► So this pay later thing,

00:52:52 ◼   ► if it's Apple putting a layer over the top,

00:52:54 ◼   ► I bet there's no interest or anything,

00:52:56 ◼   ► it's just a way to get more people to use Apple Pay.

00:52:58 ◼   ► But if instead it is a financial instrument

00:53:00 ◼   ► from Goldman Sachs, you can bet your butt

00:53:01 ◼   ► that if you miss one of those payments,

00:53:02 ◼   ► it's time for a big interest.

00:53:04 ◼   ► - Well, and I'm sure Apple gets a cut of that kind of thing.

00:53:07 ◼   ► The reason Apple does this kind of stuff

00:53:09 ◼   ► is partly because they want to have a good experience

00:53:11 ◼   ► of you paying for stuff.

00:53:12 ◼   ► It's also services revenue.

00:53:15 ◼   ► - But I think Goldman Sachs is collecting the revenue.

00:53:17 ◼   ► It's like there's the fee for using the credit card

00:53:20 ◼   ► that the merchant pays, and Apple surely gets part of that.

00:53:22 ◼   ► - Yes, they do.

00:53:23 ◼   ► - But I'm not sure about interest payments.

00:53:25 ◼   ► I don't know.

00:53:27 ◼   ► The bottom line is we all have credit cards,

00:53:29 ◼   ► and this is a thing that exists,

00:53:30 ◼   ► and Apple trying to make a better one,

00:53:31 ◼   ► I think, is a reasonable thing to do.

00:53:33 ◼   ► Well, probably a follow-up in the coming weeks to see,

00:53:37 ◼   ► Is this just a ploy for Apple to get more people

00:53:39 ◼   ► to use Apple Pay and there's no interest involved?

00:53:40 ◼   ► Or is this just yet another system where you can pay later

00:53:43 ◼   ► but if you don't pay, you get interest?

00:53:45 ◼   ► - I mean, there are some businesses,

00:53:46 ◼   ► I mean, should Apple launch their own line of gas stations?

00:53:49 ◼   ► I mean, like, people, we all pay that sometimes.

00:53:51 ◼   ► - Charging stations, maybe.

00:53:52 ◼   ► - Yeah, right, that'd be better.

00:53:53 ◼   ► But you know, it's like, do you want them to be

00:53:54 ◼   ► in the business of like, fossil fuels?

00:53:56 ◼   ► 'Cause I mean, that's a gross thing that makes money.

00:53:58 ◼   ► - Well, it's like, it's looking for an area,

00:54:00 ◼   ► like, I mean, payments and the phone make sense

00:54:02 ◼   ► as an area that, you know, mapping in the phone makes sense.

00:54:04 ◼   ► Certain things are fit for Apple's devices

00:54:06 ◼   ► and trying to have, you know, and having a wallet

00:54:08 ◼   ► on the phone makes sense, having a card.

00:54:10 ◼   ► This all makes some sense to me, but I don't actually know,

00:54:14 ◼   ► we'll find out later, whether this is also a way

00:54:16 ◼   ► for Apple to make money for interest payments.

00:54:18 ◼   ► - Yeah, it's, anyway, I'm sure it's a great experience.

00:54:21 ◼   ► It's also kind of gross, and I wish they wouldn't do

00:54:23 ◼   ► this stuff, but I understand why they do.

00:54:25 ◼   ► - And they also have order tracking and wallet,

00:54:27 ◼   ► starting with Shopify-related things, which, I mean,

00:54:30 ◼   ► that seems a little bit of a weird place for it,

00:54:32 ◼   ► but I can't think of a better place for it, so.

00:54:35 ◼   ► I mean, we'll see.

00:54:36 ◼   ► I'm a big time-- what is it called-- parcel user,

00:54:39 ◼   ► which I really like.

00:54:40 ◼   ► And so we'll see if this is better or different or worse.

00:54:43 ◼   ► I was confused by that part because Shopify will track

00:54:47 ◼   ► anything you bought anywhere.

00:54:48 ◼   ► It's very aggressive about finding out

00:54:50 ◼   ► where you've purchased anything and telling you

00:54:52 ◼   ► about how the shipments are coming and stuff like that.

00:54:54 ◼   ► But when I saw the Apple thing, I was like, oh, they're

00:54:56 ◼   ► just going to tell me about shipments

00:54:57 ◼   ► that I use my Apple card for?

00:54:58 ◼   ► Well, I never use my Apple card except for when I buy Apple

00:55:00 ◼   ► stuff, so who cares, right?

00:55:01 ◼   ► But then they said there was a Shopify integration thing.

00:55:04 ◼   ► So I don't know, I'm gonna see how this is in practice.

00:55:08 ◼   ► Is this just gonna double the amount of alerts

00:55:09 ◼   ► and I'm gonna have Apple alerts about my shipments

00:55:12 ◼   ► and also the shop apps alerts for those very same shipments

00:55:15 ◼   ► and I have to pick one of them?

00:55:16 ◼   ► I'm a little bit confused by the extent of this feature.

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00:57:13 ◼   ► - Family sharing.

00:57:19 ◼   ► Jon, you wanna talk about this?

00:57:21 ◼   ► - We're not getting to the big feature yet,

00:57:22 ◼   ► but this is just some small stuff

00:57:23 ◼   ► of like making it easier to set up a phone for a kid

00:57:27 ◼   ► by using another device that's nearby

00:57:29 ◼   ► and a little bit more flexible settings

00:57:32 ◼   ► for requesting approval for things.

00:57:34 ◼   ► So you don't have to, this is,

00:57:36 ◼   ► as someone who's used screen times on my kids' phones,

00:57:39 ◼   ► if you miss the notification, which happens sometimes

00:57:42 ◼   ► 'cause you're in the middle of doing something else,

00:57:43 ◼   ► little notification comes down and says,

00:57:45 ◼   ► so and so wants extra 15 minutes of screen time, right?

00:57:49 ◼   ► If you don't catch that notification,

00:57:51 ◼   ► you have to go into settings, like they say

00:57:53 ◼   ► in when they describe this feature,

00:57:54 ◼   ► go into settings, go into screen time,

00:57:56 ◼   ► go into the person's thing, and then scroll down

00:57:57 ◼   ► and find the thing and then prove it.

00:57:59 ◼   ► Now first of all, it took me a long time to figure that out.

00:58:02 ◼   ► 'Cause it's not obvious.

00:58:03 ◼   ► You see the notification and you're like,

00:58:05 ◼   ► oh I missed it, right, or it went away

00:58:07 ◼   ► 'cause I have it set to go down

00:58:08 ◼   ► and then if two seconds it goes away

00:58:09 ◼   ► or I tried to tap it, it didn't hit or whatever,

00:58:11 ◼   ► I would just yell through the house,

00:58:12 ◼   ► I'd send it again 'cause eventually I figured out

00:58:16 ◼   ► where it was in settings,

00:58:17 ◼   ► but sometimes it's easier to have them send it again anyway

00:58:19 ◼   ► 'cause you got to dig in.

00:58:20 ◼   ► - This is every day in our house.

00:58:21 ◼   ► - Dig into settings to find the thing or whatever.

00:58:23 ◼   ► So now you can approve in messages,

00:58:25 ◼   ► which makes much more sense because messages are persistent.

00:58:27 ◼   ► So I'm not sure how this is gonna work in practice,

00:58:30 ◼   ► but it's gotta be improvement over the existing system.

00:58:33 ◼   ► - And then, so we have easier to manage accounts for kids.

00:58:38 ◼   ► You can set age appropriate content limitations,

00:58:40 ◼   ► and there's a quick start setup.

00:58:41 ◼   ► So let's say you have a new iPad.

00:58:43 ◼   ► You can bring your own iPhone next to the iPad,

00:58:46 ◼   ► and it'll say, okay, I see that there's your family

00:58:50 ◼   ► on your iPhone, who is this device for?

00:58:52 ◼   ► Is it for you, for your spouse, for your kid, et cetera?

00:58:55 ◼   ► And that's pretty cool.

00:58:56 ◼   ► And then they also mentioned something

00:58:57 ◼   ► about a family checklist where they'll update,

00:59:00 ◼   ► or they'll make suggestions as to how to update

00:59:01 ◼   ► these settings as the kids get older.

00:59:03 ◼   ► All of that's pretty cool.

00:59:05 ◼   ► But Jon, tell me the next thing that they talked about,

00:59:08 ◼   ► because I can't believe that this is real,

00:59:12 ◼   ► and apparently it's real.

00:59:14 ◼   ► - And this also, by the way, got a very large applause.

00:59:16 ◼   ► - I don't doubt it.

00:59:18 ◼   ► - So I did the math.

00:59:20 ◼   ► Hypercritical number nine, No Wildlife is an Island,

00:59:23 ◼   ► was 4,105 days ago.

00:59:26 ◼   ► (laughing)

00:59:28 ◼   ► 11 years, two months, and 26 days.

00:59:32 ◼   ► - That's amazing. - And that's just the first

00:59:33 ◼   ► time I podcasted about it.

00:59:34 ◼   ► This has been something that people have wanted

00:59:37 ◼   ► from Apple for a long time.

00:59:40 ◼   ► And we've talked about it in the show,

00:59:41 ◼   ► and I know a lot of people are confused,

00:59:42 ◼   ► but basically the idea is you have a family,

00:59:45 ◼   ► and in the days before computers,

00:59:47 ◼   ► a family would take photos of a wedding,

00:59:50 ◼   ► of a vacation, of just around the house or whatever,

00:59:52 ◼   ► and then you'd take those photos

00:59:54 ◼   ► and you'd put them into photo albums.

00:59:56 ◼   ► And dad would not have a separate set of photo albums

00:59:59 ◼   ► and mom would not have a separate set of photo albums.

01:00:01 ◼   ► They would be a family photo album.

01:00:03 ◼   ► You would take the family's picture.

01:00:04 ◼   ► It didn't matter who held the camera.

01:00:06 ◼   ► If your sister held the camera and took a picture

01:00:08 ◼   ► and it was a cool picture,

01:00:09 ◼   ► that picture would go into the family photo album.

01:00:11 ◼   ► If dad took a picture, mom, it doesn't matter who took it,

01:00:13 ◼   ► it would go into the family photo album

01:00:15 ◼   ► and didn't make sense to have separate shelves

01:00:17 ◼   ► of dad's photo albums, mom's photo albums

01:00:18 ◼   ► and each individual kid's photo.

01:00:20 ◼   ► You know, maybe kids have their own photo albums

01:00:21 ◼   ► with their friends, but still.

01:00:22 ◼   ► The idea that you'd want to have some kind of sharing

01:00:27 ◼   ► of photos within a family,

01:00:29 ◼   ► it's well established before computers.

01:00:31 ◼   ► Then computers came along and, okay, the first round,

01:00:34 ◼   ► we're just gonna have a bunch of pictures,

01:00:35 ◼   ► but eventually you would think they would get around

01:00:37 ◼   ► to adding a feature like this.

01:00:38 ◼   ► And by the time I was complaining about it in 2011,

01:00:41 ◼   ► I thought we're well overdue.

01:00:42 ◼   ► Like we've got this whole thing of, you know,

01:00:44 ◼   ► photos on our computers, we kind of got it down.

01:00:45 ◼   ► Pat, iPhoto's been out for years.

01:00:48 ◼   ► We should have some kind of family photo library.

01:00:51 ◼   ► And now finally, after years and years,

01:00:52 ◼   ► complaining about this.

01:00:53 ◼   ► Apple has taken a swing at this feature,

01:00:55 ◼   ► a feature that has been added by many other people in the past,

01:00:57 ◼   ► specifically Google, I think we've

01:00:59 ◼   ► talked about on the show, acknowledging the fact

01:01:01 ◼   ► that families exist.

01:01:02 ◼   ► And sometimes people want to have

01:01:03 ◼   ► photos in a shared library.

01:01:05 ◼   ► And that is distinct from sharing photos in an album

01:01:07 ◼   ► or anything like that.

01:01:08 ◼   ► A shared library is just what it sounds like.

01:01:10 ◼   ► It's a photo library that works the same as any

01:01:13 ◼   ► of your individual photo libraries work now.

01:01:15 ◼   ► If you open your photo library on your Mac,

01:01:17 ◼   ► on your phone, on your iPad, everything

01:01:19 ◼   ► you can do to that photo library,

01:01:21 ◼   ► organizing it, editing it, recognizing faces,

01:01:24 ◼   ► labeling people, cropping photos,

01:01:27 ◼   ► adding locations, tags, keywords,

01:01:29 ◼   ► everything you can do to a photo library,

01:01:32 ◼   ► a family photo library, is that a photo library?

01:01:35 ◼   ► Shared by a family, and that appears to be

01:01:37 ◼   ► what the heaven was about it.

01:01:38 ◼   ► And it's complicated because you don't want every photo

01:01:41 ◼   ► to go into the shared library,

01:01:43 ◼   ► but you don't wanna have to manually pick

01:01:45 ◼   ► every single photo you want to go into the shared library,

01:01:47 ◼   ► so there has to be some kind of smart way to do it,

01:01:49 ◼   ► Like, well, okay, photos, when I'm in vacation mode,

01:01:53 ◼   ► the photos should go into there,

01:01:54 ◼   ► or if I'm in the same location as someone else,

01:01:55 ◼   ► they have all sorts of smarts trying to handle this.

01:01:57 ◼   ► But the bottom line is the most important feature is

01:02:00 ◼   ► if they got this part right,

01:02:02 ◼   ► there should be a shared photo library

01:02:04 ◼   ► and people should be able to take photos

01:02:07 ◼   ► from their private libraries

01:02:08 ◼   ► and put them into the shared libraries and vice versa.

01:02:11 ◼   ► And yes, there can be automated ways to do that,

01:02:14 ◼   ► but the basic functionality that has to work is that.

01:02:17 ◼   ► Shared library has to exist,

01:02:18 ◼   ► It has to not corrupt itself or accidentally delete things.

01:02:20 ◼   ► It has to not get super confused.

01:02:21 ◼   ► It has to not spew duplicates everywhere.

01:02:23 ◼   ► Like all that stuff, that's gotta work.

01:02:25 ◼   ► And you have to manually be able to add and remove things.

01:02:28 ◼   ► And then everything after that is gravy.

01:02:29 ◼   ► 'Cause that's the question of like,

01:02:30 ◼   ► oh, I don't wanna use the automated features.

01:02:32 ◼   ► Do I wanna have this thing and try to be smart

01:02:33 ◼   ► and put, you know, the photos in there

01:02:35 ◼   ► when it realizes we're all on vacation together

01:02:37 ◼   ► in the same location?

01:02:38 ◼   ► Or do I just wanna do it all manually?

01:02:40 ◼   ► I haven't had a chance to look at this.

01:02:42 ◼   ► It's obviously I haven't even installed

01:02:43 ◼   ► any of the babies yet or whatever.

01:02:45 ◼   ► But from everything I saw,

01:02:46 ◼   ► it seems like they have implemented

01:02:48 ◼   ► the straightforward thing.

01:02:49 ◼   ► It is not some new, weird, obscure feature.

01:02:53 ◼   ► It is just your photo library, but a shared one.

01:02:56 ◼   ► And it seems like they're being very flexible

01:02:57 ◼   ► about how things get into and come out of it.

01:03:00 ◼   ► So, as I was saying to someone, I have like, you know,

01:03:03 ◼   ► 145,000 photos riding on this feature, right?

01:03:06 ◼   ► Because I want, for my personal usage,

01:03:11 ◼   ► I want almost all of my and my wife's photos

01:03:14 ◼   ► to be in a shared library.

01:03:15 ◼   ► right now, she's the one who owns the real photo library

01:03:17 ◼   ► and I have this miniature photo library

01:03:20 ◼   ► and I do this manually merging of stuff.

01:03:22 ◼   ► I want to eventually take our big family photo library

01:03:26 ◼   ► that my wife currently owns and make it the shared one.

01:03:28 ◼   ► But I'm gonna do that in steps.

01:03:30 ◼   ► So further updates for sure, probably in the fall,

01:03:33 ◼   ► because I don't really think I'm gonna do this

01:03:35 ◼   ► with the beta, but if everything looks okay in the fall

01:03:39 ◼   ► and everyone upgrades their OSs,

01:03:41 ◼   ► I'm gonna start the process of moving at least

01:03:43 ◼   ► 145,000 photos into the shared library and then have the individual libraries be just the photos that

01:03:49 ◼   ► individually so when I take pictures of like random stuff that I'm taking pictures of for like a podcast or you know other things like

01:03:56 ◼   ► That those on those currently stay on my phone and those won't go into the shared photo library

01:04:00 ◼   ► But almost everything else will so I am really looking forward to this it is long overdue

01:04:04 ◼   ► But I'm glad they got it done and honestly I just want it to work and not destroy my photo library

01:04:09 ◼   ► Oh, and also be full fidelity not the photo just photos themselves because people are asking about that

01:04:14 ◼   ► Is it gonna be the full fidelity? It's got to be it's a photo library

01:04:16 ◼   ► but when I say full fidelity

01:04:18 ◼   ► I mean

01:04:18 ◼   ► The literal decades of work that I have put into organizing my photo library all the tags all the faces all the locations

01:04:25 ◼   ► All the edits all the crops that's got to be preserved 100% I'm hoping things like what about all my book projects

01:04:33 ◼   ► What about all my like albums? What about all my slideshows? I hope I really hope all of that

01:04:39 ◼   ► transfers intact to the shared library.

01:04:42 ◼   ► If it doesn't, I'm gonna be kinda sad

01:04:43 ◼   ► because I make all these photo books and everything

01:04:45 ◼   ► and I save the projects in what was iPhoto

01:04:48 ◼   ► and now is Photos.

01:04:49 ◼   ► Because what if I wanna ever get one of those books

01:04:51 ◼   ► reprinted, right?

01:04:53 ◼   ► That's the whole point of digital stuff.

01:04:54 ◼   ► If I have it all saved, I have the original photos,

01:04:56 ◼   ► I have the book, I have the layout,

01:04:58 ◼   ► as long as that is supported,

01:04:59 ◼   ► I should be able to print that book again

01:05:02 ◼   ► if a book gets damaged or lost or something happens to it

01:05:04 ◼   ► or whatever, but if I can't transfer those books

01:05:07 ◼   ► into the shared library, if only the photos go there,

01:05:09 ◼   ► but now the books are stranded in the original library,

01:05:11 ◼   ► but the photos that were in the book are gone,

01:05:14 ◼   ► that's gonna make me sad.

01:05:15 ◼   ► If keywords don't go over, if any of the edits don't go over,

01:05:18 ◼   ► like if things get corrupted when they go over,

01:05:20 ◼   ► if I lose the raw versions, if I lose HDR,

01:05:23 ◼   ► like I really hope this is what it seems like,

01:05:27 ◼   ► which is full fidelity, all metadata,

01:05:29 ◼   ► being able to transfer between any individual library

01:05:32 ◼   ► and a shared library.

01:05:33 ◼   ► So fingers crossed, but I'm super happy

01:05:35 ◼   ► that they've finally done it.

01:05:36 ◼   ► And to be fair, they did specifically call out

01:05:38 ◼   ► that edits, deletions, captions, and keywords

01:05:41 ◼   ► would all be synced, that that would all be part of this.

01:05:44 ◼   ► - I know, but when they give that list,

01:05:45 ◼   ► they're like, "Well, but what about book projects?"

01:05:47 ◼   ► - Right, yeah. (laughs)

01:05:48 ◼   ► - What about albums, what about slide shows,

01:05:50 ◼   ► like, all the things they didn't list, so we'll see.

01:05:53 ◼   ► - Yeah, the thing with iCloud shared photo library,

01:05:56 ◼   ► in principle, I am super stoked for this,

01:05:59 ◼   ► because Aaron, the way things have worked out

01:06:03 ◼   ► in our family is very similar to what you're talking about,

01:06:04 ◼   ► on in that I have the source of record photo library, and Erin, I just make sure that she

01:06:13 ◼   ► has the last month or so of photos, which normally is all she would ever refer to, but

01:06:17 ◼   ► it stinks for her if she wants to go back in time to a while ago.

01:06:21 ◼   ► She has to come find me and tell me, "Oh, can you find me a picture of such and such,

01:06:25 ◼   ► around such and such a time, blah, blah, blah."

01:06:26 ◼   ► It would be so much better for her if she could just go back in time.

01:06:30 ◼   ► The thing with iCloud shared photo library that worries me is I'm really, really scared

01:06:34 ◼   ► that there's going to be some very, very odd limitations to it.

01:06:39 ◼   ► I don't know what those would be specifically, but it wouldn't surprise me if there's no

01:06:43 ◼   ► way to get a bunch of old photos in there, or like you said, your albums and things don't

01:06:48 ◼   ► come across the way you want them to.

01:06:51 ◼   ► Also, I was sort of talking to a friend of mine earlier, and he was saying that he's

01:06:57 ◼   ► really excited to have his niece and pictures of her in a shared photo library with his

01:07:03 ◼   ► parents, the niece's grandparents, and the niece's actual parents. But I don't think

01:07:07 ◼   ► that's what this is for. This is, I think, only within a family sharing unit, which isn't

01:07:11 ◼   ► necessarily what everyone would want. It's fine for me.

01:07:14 ◼   ► And it said up to five people, too. So if you have four kids and two parents, you're

01:07:17 ◼   ► out of luck.

01:07:18 ◼   ► Well, that's the thing. I'm not sure you want to share this with the kids. One of the things

01:07:21 ◼   ► they mentioned was that everyone can edit and have full access.

01:07:25 ◼   ► And I don't want my kids to have full edit access

01:07:28 ◼   ► to the photo library.

01:07:28 ◼   ► They'll just go through it and delete all the pictures

01:07:30 ◼   ► of themselves that they don't like.

01:07:32 ◼   ► And that's not-- it's like tough luck, right?

01:07:34 ◼   ► It's really-- it depends on-- everyone

01:07:36 ◼   ► can define their family how they want it.

01:07:38 ◼   ► And the five person limitation-- there's

01:07:40 ◼   ► limitations on the size of the Apple family thing

01:07:42 ◼   ► anyway, which is itself a problem,

01:07:44 ◼   ► because it's like they should be a little bit more flexible

01:07:45 ◼   ► than they are, but maybe they're server side limitations

01:07:47 ◼   ► or whatever.

01:07:48 ◼   ► But for my personal use, it's probably

01:07:50 ◼   ► just going to be shared between my wife and I.

01:07:54 ◼   ► That's enough for us to, because we're the organizers of the libraries anyway, and the

01:07:59 ◼   ► kids have their own photos, but it's all just like them and their friends and pictures of

01:08:03 ◼   ► the dog and other stuff like that, that are their own private photos anyway.

01:08:07 ◼   ► Occasionally there is some sharing.

01:08:09 ◼   ► I will chuck down photos.

01:08:12 ◼   ► If I could, I would like to give my kids read-only access to the family library, because they

01:08:16 ◼   ► So they ask me for pictures from this event,

01:08:19 ◼   ► or do you have pictures of me when I was in fifth grade,

01:08:21 ◼   ► or whatever, I have to go find it and airdrop it to them.

01:08:24 ◼   ► Whereas if I could just give them read-only access

01:08:25 ◼   ► to the family photo library, that would be great,

01:08:27 ◼   ► but I don't want to give them full ad access

01:08:29 ◼   ► just to avoid any accidental

01:08:31 ◼   ► or on-purpose destructive operations.

01:08:34 ◼   ► - Yeah, it's almost as though you need

01:08:35 ◼   ► a read-only photo gallery.

01:08:38 ◼   ► Just don't leave that there.

01:08:39 ◼   ► That's not good.

01:08:40 ◼   ► - Can you make a peak of you support 145,000 photos

01:08:44 ◼   ► in a shared library?

01:08:45 ◼   ► Get on that.

01:08:45 ◼   ► Hypothetically, Peek-a-view supports whatever library you throw at it, but I take your point,

01:08:49 ◼   ► and no thank you.

01:08:52 ◼   ► Next was privacy, and they talked a lot about safety check.

01:08:56 ◼   ► I don't feel qualified to talk about this, but I will say that I am pleased that this

01:09:02 ◼   ► is a thing.

01:09:03 ◼   ► I'm pleased that they spent time talking about it, especially since Apple to me has a somewhat

01:09:08 ◼   ► Disney kind of aura about them, where they really don't like talking about anything negative

01:09:13 ◼   ► or anything that's not going to make you smile,

01:09:14 ◼   ► and this is not a happy thing, but they've spent time on it.

01:09:17 ◼   ► I'm happy for it.

01:09:19 ◼   ► And so what this allows you to do is it's tools to get --

01:09:22 ◼   ► to help you get away from abusive relationship,

01:09:24 ◼   ► especially, like, emergency reset,

01:09:26 ◼   ► which stops sharing your location.

01:09:27 ◼   ► It resets your privacy permissions.

01:09:29 ◼   ► It signs you out of iCloud on every device

01:09:32 ◼   ► except the one that's in your hand,

01:09:34 ◼   ► and messages in FaceTime are only left

01:09:36 ◼   ► on the device that's in your hand.

01:09:38 ◼   ► So one of the things they explicitly said,

01:09:40 ◼   ► which is true in my family -- I don't know if it is in y'all's,

01:09:42 ◼   ► But you know Erin knows my password. I know her password for like her phone and things of that nature

01:09:46 ◼   ► So I would always I always always always ask her before I can use her before I grab her phone and use it

01:09:52 ◼   ► She does the same for me

01:09:53 ◼   ► but if if our relationship was different like there's nothing stopping me from opening up her phone and doing whatever I want to it and

01:10:01 ◼   ► so

01:10:02 ◼   ► This is very very cool that they seem to have from what I can tell

01:10:06 ◼   ► they seem to have really thought this out and they certainly they

01:10:10 ◼   ► enumerated a list of organizations that they've been working on this with. I think this is

01:10:14 ◼   ► super cool and I hope that no one ever needs it, but I suspect many people will need it.

01:10:20 ◼   ► Yeah, this is the kind of thing, I was so happy to see this because, you know, I think

01:10:25 ◼   ► we're lucky if we have never had to deal with anything like this or known anybody who had

01:10:30 ◼   ► to deal with anything like this, but this is a real problem that, you know, if you think

01:10:33 ◼   ► about if you're in an abusive relationship and you have to get out quickly, which is

01:10:38 ◼   ► is usually how that has to happen.

01:10:41 ◼   ► There are so many ways in our digital lives

01:10:44 ◼   ► where an abuser who was your partner before

01:10:47 ◼   ► could have access to your digital accounts in some way,

01:10:52 ◼   ► have access to your iCloud account,

01:10:53 ◼   ► have you in the family group,

01:10:55 ◼   ► have you be the one who purchased

01:10:58 ◼   ► all your iTunes goods or whatever,

01:10:59 ◼   ► so you're in their credit card system,

01:11:01 ◼   ► you are sharing location with them.

01:11:04 ◼   ► That's a huge one, obviously, for obvious reasons,

01:11:05 ◼   ► like location sharing, location access,

01:11:09 ◼   ► being able to track where you might have gone

01:11:11 ◼   ► or what you might be doing with access to your Apple ID

01:11:14 ◼   ► and other forms.

01:11:15 ◼   ► Like seeing any messages that are sent to you,

01:11:17 ◼   ► that's obviously a big security risk

01:11:20 ◼   ► in this kind of situation.

01:11:21 ◼   ► So the fact that Apple even thought about this

01:11:23 ◼   ► as a problem and tackled it in what appears to be

01:11:26 ◼   ► a pretty good comprehensive way, that's fantastic to see.

01:11:30 ◼   ► And it's exactly the kind of thing that like,

01:11:32 ◼   ► I couldn't imagine any other tech company

01:11:34 ◼   ► doing this before Apple did.

01:11:39 ◼   ► And now, to have this be something that Apple can offer

01:11:40 ◼   ► in a really horrible time in people's lives,

01:11:45 ◼   ► that they need dramatic amounts of help,

01:11:47 ◼   ► and the risks are very high if anything goes wrong

01:11:50 ◼   ► in this kind of situation.

01:11:54 ◼   ► And so to have this be a tool at their disposal is great.

01:11:55 ◼   ► So kind of like shared photo libraries,

01:11:59 ◼   ► this is also an issue that people have been talking about

01:12:01 ◼   ► for a decade or more.

01:12:00 ◼   ► I'll put a link to the show on a tweet from Jackie Chang

01:12:02 ◼   ► where she talks about an article that she wrote 10 years ago

01:12:05 ◼   ► and also a talk that she gave on this very topic.

01:12:07 ◼   ► And it was relevant then

01:12:09 ◼   ► and it continues to be relevant now.

01:12:10 ◼   ► And she was kind of like her follow-up tweet,

01:12:14 ◼   ► "On the one hand, progress is slow.

01:12:15 ◼   ► "On the other hand, at least Apple's making

01:12:16 ◼   ► "some really impactful updates."

01:12:18 ◼   ► Probably because they themselves have had to help victims

01:12:21 ◼   ► do all of these things, right?

01:12:23 ◼   ► This has been a thing that's been going on forever.

01:12:25 ◼   ► And if you're in this situation, you have Apple devices,

01:12:29 ◼   ► I can imagine contacting Apple and trying to go through the support and be like, "Here's

01:12:33 ◼   ► my situation.

01:12:34 ◼   ► Can you help me?

01:12:35 ◼   ► Can you do this?

01:12:36 ◼   ► Can you do that?"

01:12:37 ◼   ► And I'm sure they want to be helpful, but it's the type of thing that, without this

01:12:38 ◼   ► feature built into the OS, it's very difficult to do piecemeal or to expect people to have

01:12:44 ◼   ► the wherewithal to sit on hold or to have the person on the other end of the phone understand

01:12:48 ◼   ► what they're doing.

01:12:49 ◼   ► So this is another long overdue change, and it's good to see motion in the right direction,

01:12:54 ◼   ► but this has been a problem for as long as we've had smartphones.

01:12:58 ◼   ► talked about the home app and they made mention of Matter which is the new

01:13:01 ◼   ► technology that that Apple has had a hand in developing that's supposed to be

01:13:07 ◼   ► the one true smart home technology. In principle, and I don't know a lot about

01:13:11 ◼   ► this and I'm gonna be watching my friend Eric Wielander's channel to see what he

01:13:15 ◼   ► has to say about all this because he does a lot of smart home stuff over on

01:13:18 ◼   ► YouTube. I'll put a link in the show notes. But apparently Matter is based

01:13:24 ◼   ► on HomeKit, which is news to me and deeply frightening

01:13:28 ◼   ► 'cause HomeKit does not work that well.

01:13:30 ◼   ► So I don't know, maybe I misheard them,

01:13:33 ◼   ► maybe I misunderstood, but I'm a little bit worried

01:13:35 ◼   ► about that. - Nope, you didn't miss here.

01:13:37 ◼   ► They actually said, "We contributed HomeKit

01:13:39 ◼   ► "as the foundation of this new standard."

01:13:41 ◼   ► Now, that being said, I've had mixed experience

01:13:46 ◼   ► with HomeKit stuff.

01:13:47 ◼   ► The actual straight up HomeKit devices

01:13:51 ◼   ► that are made for HomeKit and everything,

01:13:52 ◼   ► like Secure Video and everything,

01:13:54 ◼   ► and the Lutron/Caseta integration,

01:13:55 ◼   ► like all that stuff has actually been

01:13:57 ◼   ► pretty rock solid for me.

01:13:59 ◼   ► Where you start getting into trouble with HomeKit

01:14:01 ◼   ► is when you have all these like,

01:14:02 ◼   ► you know, weird bridges or updates to things

01:14:04 ◼   ► that were never designed for it,

01:14:06 ◼   ► and you know, you start adding complexity,

01:14:08 ◼   ► like, oh, you're running a Raspberry Pi somewhere

01:14:10 ◼   ► with a HomeKit bridge through these other devices

01:14:12 ◼   ► that never supported it, like,

01:14:14 ◼   ► that's the kind of stuff that tends

01:14:15 ◼   ► to get people into trouble.

01:14:16 ◼   ► But the actual core HomeKit features,

01:14:18 ◼   ► for me, have actually been pretty reliable.

01:14:21 ◼   ► I think it's more about the protocol and the requirements of devices to be...

01:14:24 ◼   ► Back in the early days of HomeKit it was like, "Oh, it's too annoying to support HomeKit

01:14:27 ◼   ► because we have to be so secure and closed off and do a bunch of stuff that requires

01:14:31 ◼   ► expensive chips and it's much easier to use these cheaper standards."

01:14:34 ◼   ► And HomeKit had a lot of barrier to entry.

01:14:36 ◼   ► So I'm hoping when they say HomeKit is the foundation they just mean the sort of underlying

01:14:40 ◼   ► security requirements and stuff, which at this point should be the bar for anybody doing

01:14:45 ◼   ► any smart home stuff.

01:14:46 ◼   ► But in the early days it's a little bit more of just like Wild West, do whatever you want,

01:14:49 ◼   ► make it work.

01:14:50 ◼   ► Yeah, Matter, we've talked about this in past shows.

01:14:52 ◼   ► Sounds great.

01:14:53 ◼   ► Show me the products.

01:14:53 ◼   ► Show me the products working better

01:14:55 ◼   ► than our current products.

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