ATP

00:00:00 ◼   ► Hey everybody, it is still September. I know we have a lot to discuss, but it is still September.

00:00:05 ◼   ► September is Childhood Cancer Awareness Month. And as always, or at least for the past several years,

00:00:12 ◼   ► we here at ATP are working for/with Relay to try to raise money to just defeat childhood cancer.

00:00:20 ◼   ► And our charity of choice is St. Jude Children's Research Hospital. We're going to make this

00:00:25 ◼   ► particular plug really quick because we have a lot to talk about. I would like to go to bed before

00:00:29 ◼   ► four, three in the morning, but suffice to say,

00:00:31 ◼   ► a lot of us may have already spent some money today.

00:00:35 ◼   ► In fact, I might have done that.

00:00:37 ◼   ► We'll talk about that at some point, I'm sure.

00:00:38 ◼   ► - Oh!

00:00:39 ◼   ► - But nevertheless, you might be spending

00:00:42 ◼   ► a lot of money today.

00:00:43 ◼   ► You might be doing it for something

00:00:44 ◼   ► that you may not entirely need.

00:00:47 ◼   ► If you have a couple extra dollars to send St. Jude's Way,

00:00:50 ◼   ► I would strongly recommend it.

00:00:51 ◼   ► So go to stjude.org/atp, S-T-J-U-D-E.org/atp.

00:00:56 ◼   ► And please, donate a few bucks.

00:00:59 ◼   ► It can be five, it can be one, it can be 500, 5000.

00:01:02 ◼   ► Hell, if you have $5 million laying around

00:01:04 ◼   ► that you wanna give to St. Jude, all the more to you.

00:01:07 ◼   ► That's awesome, and you will get all the stickers.

00:01:09 ◼   ► I actually, breaking news, doo, doo, doo, doo, doo, doo,

00:01:11 ◼   ► doo, doo, I have new stickers on the way.

00:01:13 ◼   ► So I haven't exactly decided what the threshold is

00:01:16 ◼   ► to earn you a sticker yet, because I just haven't.

00:01:18 ◼   ► But I guarantee that if you donate $5 million,

00:01:21 ◼   ► I will give you 170 whatever dollars worth of stickers

00:01:24 ◼   ► that are heading my way, so you can have all the ATP

00:01:27 ◼   ► stickers you'd ever want.

00:01:28 ◼   ► was like 500 stickers. But anyway, if you donate less than $5 million, then we'll have

00:01:34 ◼   ► to see. But I strongly encourage you, please and thank you, to donate to St. Jude at stjude.org/atp.

00:01:42 ◼   ► It is a very, very worthy cause. We have thrown our time, our energy, and our money behind

00:01:48 ◼   ► it. We were doing something special, the three of us together. And we decided, okay, let's

00:01:52 ◼   ► go ahead and do the donations, which was very kind of my two co-hosts, because typically

00:01:56 ◼   ► those jerks decide to do it when I'm in the midst of recording another podcast or generally

00:02:00 ◼   ► not in the right headspace for filling out a very simple online form. Which by the way

00:02:05 ◼   ► does take Apple Pay. So no excuses everyone. StJude.org/ATP. Anyway, we were filling this

00:02:11 ◼   ► out and I was filling it out and then I realized I needed to correct something and I went back.

00:02:15 ◼   ► And as we're filling this out, I'm laughing with Marco and John saying, "Oh, what are

00:02:18 ◼   ► we going to do to make like something funny this year?" Because there was the asterisk

00:02:22 ◼   ► year. That was two years ago, I think, and then last year there was something funny with

00:02:27 ◼   ► me donating a little bit more than everyone or something like that. I forget, I've already

00:02:30 ◼   ► lost track, but it doesn't matter. There's always something goofy that happens every

00:02:33 ◼   ► single year. And we couldn't come up with anything deliberate to happen. So Marco happened

00:02:38 ◼   ► to fill out his donation first and we agreed that we were all going to donate $7,000 apiece,

00:02:42 ◼   ► we spoke about last episode, so for a sum total of $21,000. And Marco filled his out

00:02:47 ◼   ► on behalf of him and Tiff, and you had donated what, $7,002? Is that right?

00:02:51 ◼   ► something like that, yeah.

00:02:53 ◼   ► 'Cause I was like, I'm gonna beat those guys.

00:02:54 ◼   ► 'Cause I'm like, someone's gonna be a smart ass

00:02:57 ◼   ► and give 7001.

00:02:58 ◼   ► So I'm gonna do 7002.

00:03:01 ◼   ► - Right, I'm going to outsmart the smart asses.

00:03:03 ◼   ► And so Marco almost succeeded in that,

00:03:07 ◼   ► but because I accidentally had to go back and fix something,

00:03:10 ◼   ► I thought to myself, oh-- - Accidentally.

00:03:13 ◼   ► - Let's go with that.

00:03:14 ◼   ► We're gonna use that as the story.

00:03:15 ◼   ► So I decided to go back and fix whatever mistake

00:03:18 ◼   ► I may or may not have made,

00:03:19 ◼   ► and then, oh, I will open a private window

00:03:22 ◼   ► and I will refresh stjude.org/atp,

00:03:25 ◼   ► S-D-J-U-D-E.org/atp, and oh, lo and behold,

00:03:29 ◼   ► Tiff and Marco Armond, $7,002, well, ha ha!

00:03:32 ◼   ► I will donate $7,003 because I am a big jerk.

00:03:36 ◼   ► - And from this part of the story,

00:03:37 ◼   ► you can learn that Casey is a cheater

00:03:40 ◼   ► because the sort of unwritten agreement here

00:03:42 ◼   ► is we're all going to donate

00:03:44 ◼   ► and it was kind of like a game of chicken.

00:03:45 ◼   ► We agreed on how much we're gonna donate,

00:03:47 ◼   ► - We also know and had discussed in the previous show,

00:03:50 ◼   ► like, oh, but sometimes someone gives a little bit more

00:03:52 ◼   ► to try to be the top one.

00:03:53 ◼   ► So the whole point was, let's all do it at the same time,

00:03:56 ◼   ► and let's not look at what the other people don't.

00:03:58 ◼   ► - That was unsaid. - That's cheating.

00:03:59 ◼   ► - That was unsaid. - That's cheating.

00:04:01 ◼   ► - It was an unstated gentleman's agreement,

00:04:03 ◼   ► and I'm not a gentleman, so I didn't agree.

00:04:05 ◼   ► So anyway, so I donate my $7,003,

00:04:09 ◼   ► but in the time between Tiff and Marco Arman's $7,002,

00:04:13 ◼   ► and Casey Neuron-Liss's $7,003,

00:04:16 ◼   ► some turd decides to swoop in and donate $7,007

00:04:21 ◼   ► and ruin everything.

00:04:22 ◼   ► So John Siracusa, you are, as we record right now,

00:04:26 ◼   ► the leader, the champion at $7,007.

00:04:30 ◼   ► Well done, you insufferable pain in my bottom.

00:04:33 ◼   ► - Johnny, I would love it.

00:04:34 ◼   ► Look at the symmetry.

00:04:35 ◼   ► Plus it's got 007 in there as well.

00:04:37 ◼   ► I don't know how you can resist that.

00:04:38 ◼   ► And so Marco and I played correctly.

00:04:40 ◼   ► You cheated and you lost anyway,

00:04:42 ◼   ► so you were a double loss this time.

00:04:45 ◼   ► Better luck next year.

00:04:46 ◼   ► - Yup. - Fair enough.

00:04:47 ◼   ► But is it really a loss if we're just donating money to

00:04:51 ◼   ► S-T-J-U-D-E dot org slash ATP?

00:04:54 ◼   ► If we're donating money to try to end childhood cancer,

00:04:57 ◼   ► I think it's a win for everyone.

00:04:59 ◼   ► So please. - Everyone wins except Casey.

00:05:01 ◼   ► - Everyone wins except me apparently.

00:05:04 ◼   ► So yeah, please go and donate.

00:05:05 ◼   ► I will say that at least for now,

00:05:07 ◼   ► if you donate more than a one Mr. John Siracusa

00:05:10 ◼   ► and you send me your receipt

00:05:11 ◼   ► and call to my attention by some mechanism,

00:05:13 ◼   ► I will give you, I will send you at least one ATP sticker anywhere that the United States

00:05:18 ◼   ► Postal Service will deliver, and that includes many, many, many countries.

00:05:22 ◼   ► So please reach out if you want to donate more than $7,007.

00:05:26 ◼   ► You can have the lamest and most expensive sticker in the world if you so choose.

00:05:31 ◼   ► So reach out if you so desire.

00:05:33 ◼   ► But please, let's work with Relay and let's do what we can to raise money to end childhood

00:05:37 ◼   ► cancer.

00:05:38 ◼   ► Please and thank you.

00:05:39 ◼   ► All right, big day.

00:05:41 ◼   ► Big day.

00:05:43 ◼   ► This is a long one.

00:05:44 ◼   ► Hell, I didn't even catch the runtime, but it was long.

00:05:47 ◼   ► - Yeah, and I think it was deserved.

00:05:50 ◼   ► Like, at no point did I feel like it was dragging.

00:05:53 ◼   ► - Uh, toward the end there, I'm not so sure I agree with you.

00:05:56 ◼   ► - Well, okay, maybe, but for the most part,

00:05:58 ◼   ► I give them a lot of credit for that,

00:05:59 ◼   ► that there were no boring services updates.

00:06:03 ◼   ► - That's true, that's true.

00:06:04 ◼   ► - No retail update, we haven't had one of those

00:06:06 ◼   ► in a long time, actually, probably 'cause this is not

00:06:07 ◼   ► a great time for retail in general in this world.

00:06:09 ◼   ► But yeah, there was no big push for TV Plus or Fitness Plus

00:06:14 ◼   ► or anything, they didn't even mention most of those things.

00:06:16 ◼   ► - They should have given us an update

00:06:17 ◼   ► on their union busting.

00:06:19 ◼   ► (laughing)

00:06:21 ◼   ► - Oh, we're getting saucy.

00:06:22 ◼   ► - How are we trying to convince our retail employees

00:06:25 ◼   ► not to unionize?

00:06:25 ◼   ► Let's just give you a little update on that,

00:06:27 ◼   ► see how it's going for us.

00:06:28 ◼   ► - Yeah, let's do that.

00:06:30 ◼   ► Well, if Jon is saucy today, I'm here for it.

00:06:32 ◼   ► This is gonna be a fun episode.

00:06:33 ◼   ► So yeah, I do agree with you there.

00:06:35 ◼   ► There was this stuff about the scuba diving

00:06:37 ◼   ► that was actually kind of interesting,

00:06:39 ◼   ► so I'll give it a pass, but there was not like the five to ten minute game demo that none of the three of us

00:06:43 ◼   ► anyway really care about. It was

00:06:45 ◼   ► mostly relatively tight. By the end I was like, okay,

00:06:49 ◼   ► I'm gonna need a hunk of cheese at the end of this maze, but nevertheless for the most part

00:06:52 ◼   ► it wasn't too bad. And we started off, for all intents and purposes, with the Apple Watch and Jeff Williams introducing the Apple Watch

00:06:58 ◼   ► Series 8. And this was done by Deirdre Kaldbeck, if I'm not mistaken. And this looks good.

00:07:04 ◼   ► I am a every two years on the watch kind of fellow and

00:07:08 ◼   ► so I'm on an Apple Watch Series 6. I have little teeny tiny wrists, so I have a 40 or 41 millimeter,

00:07:14 ◼   ► whatever it is, the smaller of the Apple Watch Series 6s. And so I will be getting an Apple Watch

00:07:20 ◼   ► Series 8. I did already order one for me and one for Aaron. I'm cutting right to the chase here.

00:07:24 ◼   ► And I waited all of like 15 minutes, and I'm already in the first full week after the

00:07:34 ◼   ► actual launch because there's coming out what a week from Friday I believe and I'm due after that

00:07:38 ◼   ► which is a little bit of a bummer but you know what are you gonna do. I'm getting ahead of myself

00:07:42 ◼   ► I'm putting myself over my skis so Apple Series 8 there's a new temperature sensor and they went

00:07:48 ◼   ► into a pretty long and I thought really great segment about their to use their own words

00:07:54 ◼   ► commitment to women's health and they were talking this is Dr. Desai I believe was talking a lot about

00:07:59 ◼   ► menstrual cycle tracking. As someone who has gone through some infertility problems, I can tell you

00:08:08 ◼   ► that a lot of treatment for infertility starts with knowing when the woman is in a very fertile

00:08:16 ◼   ► time of her cycle. And you do that typically by using a very special thermometer. Well, maybe not

00:08:22 ◼   ► very special, but a special thermometer that is a little bit more accurate. And you basically keep

00:08:26 ◼   ► a pen and paper log. I'm sure there's apps for that now or maybe there even were when we were

00:08:30 ◼   ► going through this, but that's what it boils down to. You wake up every morning, you take your

00:08:33 ◼   ► temperature, and then you write it down, and then you discuss with your family doctor, your fertility

00:08:37 ◼   ► doctor, or what have you. And now they're saying that there are a couple of temperature sensors in

00:08:42 ◼   ► the watch that will basically automate this to some degree for you. And I am so excited by, like,

00:08:50 ◼   ► I mean, Erin and I, as far as we know, we're done having children, but nevertheless, I am so excited

00:08:55 ◼   ► that this is a thing and that they spent time on it

00:08:57 ◼   ► and that this is important to Apple.

00:09:00 ◼   ► And I really dig this as someone for whom

00:09:03 ◼   ► this was a very big deal for a couple of years of our lives.

00:09:07 ◼   ► This is super cool and I'm really, really stoked about it.

00:09:10 ◼   ► And I'm glad they spent the time on it

00:09:11 ◼   ► and didn't just hand-wave it away and say,

00:09:13 ◼   ► "Oh yeah, if you're having problems, maybe this will help."

00:09:16 ◼   ► - Yeah, this is probably something that most people

00:09:17 ◼   ► who have not ever tried to get pregnant don't know about it,

00:09:19 ◼   ► but we didn't have any fertility problems,

00:09:21 ◼   ► so we did this too.

00:09:22 ◼   ► That's just, again, we were doing it

00:09:23 ◼   ► during the days before there were probably any apps.

00:09:25 ◼   ► It was just taking your temperature

00:09:27 ◼   ► with a little temperature when you wake up

00:09:28 ◼   ► and writing it down.

00:09:30 ◼   ► That's the thing that you do.

00:09:31 ◼   ► I thought they were pretty good with the,

00:09:34 ◼   ► they made some attempts to be inclusive with this

00:09:38 ◼   ► when they talked about, you know,

00:09:40 ◼   ► like the tracking features are useful for,

00:09:44 ◼   ► I think they said something like people who ovulate, right?

00:09:46 ◼   ► Because some women don't ovulate,

00:09:47 ◼   ► so it's, you know, whether you're postmenopausal

00:09:49 ◼   ► or whatever, they want it to sort of like

00:09:51 ◼   ► be accurate with their language.

00:09:53 ◼   ► I didn't write down what they said, but they were only talking about women, and women

00:10:03 ◼   ► aren't the only people who ovulate.

00:10:04 ◼   ► You would think that Apple, for all their inclusion and diversity efforts and everything,

00:10:09 ◼   ► would be able to use more precise language in their presentation.

00:10:12 ◼   ► It's something that most people don't notice unless you happen to be someone who

00:10:14 ◼   ► is watching this who is not a woman who ovulates.

00:10:16 ◼   ► You're like, "Oh, I guess I'm excluded from this."

00:10:18 ◼   ► Not great, but maybe they'll do better next year.

00:10:22 ◼   ► - One thing I thought was kind of like a side little

00:10:26 ◼   ► like smile I got was to see that we've heard

00:10:29 ◼   ► for a little while now in the rumor mill

00:10:31 ◼   ► that this next generation of Apple Watch

00:10:33 ◼   ► was going to have a thermometer of some sort.

00:10:36 ◼   ► And we also heard that they were doing things

00:10:38 ◼   ► to like, you can't really measure necessarily accurately

00:10:42 ◼   ► exactly what your temperature is,

00:10:43 ◼   ► but you could at least measure deltas and patterns over time

00:10:46 ◼   ► and which is exactly what they're doing.

00:10:48 ◼   ► And none of the rumors, as far as I can recall,

00:10:51 ◼   ► mentioned this use case of like ovulation tracking

00:10:55 ◼   ► and cycle deviation tracking,

00:10:57 ◼   ► none of them as far as I know mentioned this.

00:10:58 ◼   ► Everyone was like, oh, maybe they could use it

00:11:00 ◼   ► for like fever detection or health

00:11:01 ◼   ► or like viral infection detection, stuff like that.

00:11:04 ◼   ► And I think that kind of shows like quite how

00:11:07 ◼   ► young and male most of the rumor reporting I think is.

00:11:11 ◼   ► - Yeah, like why else would you ever take your temperature?

00:11:13 ◼   ► Doesn't make any sense.

00:11:14 ◼   ► - Right, yeah.

00:11:15 ◼   ► Like no one had, no one even considered this

00:11:18 ◼   ► as an option.

00:11:19 ◼   ► - And some people are pointing out in the chat room,

00:11:21 ◼   ► Again, this is one of the disadvantages of doing our show

00:11:23 ◼   ► the day of the keynote, 'cause like,

00:11:26 ◼   ► for people who don't know, way back when,

00:11:28 ◼   ► we intentionally chose Wednesday

00:11:29 ◼   ► as the day we would record the show,

00:11:31 ◼   ► like, you know, seven or eight years ago when we started it,

00:11:33 ◼   ► because most Apple keynotes are on Tuesday,

00:11:35 ◼   ► and we wanted to be soon after the keynote,

00:11:36 ◼   ► but give us time to digest it,

00:11:38 ◼   ► but Labor Day kind of messed it up this year,

00:11:39 ◼   ► so we're recording the day of the keynote,

00:11:41 ◼   ► and one of the things of the many that I don't know,

00:11:44 ◼   ► because I haven't had time to get the precise thing is,

00:11:47 ◼   ► does the temperature sensor have any means

00:11:50 ◼   ► to give you an absolute temperature value at any point?

00:11:53 ◼   ► Does it give you a summary at the end of the day?

00:11:56 ◼   ► Does it, can you tell it,

00:11:57 ◼   ► "Hey, take my temperature right now,"

00:11:59 ◼   ► or is it just, you know,

00:12:00 ◼   ► 'cause they showed the ovulation thing,

00:12:01 ◼   ► which is like deviations from baseline.

00:12:03 ◼   ► It looked like it was a graph with the Y-axis

00:12:05 ◼   ► that was giving absolute values,

00:12:06 ◼   ► but they didn't really lean on the whole, you know,

00:12:10 ◼   ► can I use this, like the heart rate sensor.

00:12:12 ◼   ► You can do the, what do you call it, the EKG thing.

00:12:14 ◼   ► You can do that at any time.

00:12:15 ◼   ► You can trigger it and say, "It's gonna run now,

00:12:16 ◼   ► and then I'm gonna look at the result."

00:12:17 ◼   ► Can you do that with a temperature sensor?

00:12:19 ◼   ► I mean, it remains to be seen whether there's

00:12:21 ◼   ► an API for third party apps to do it, but Apple,

00:12:23 ◼   ► the only feature they advertised was

00:12:25 ◼   ► the retrospective ovulation notifications

00:12:28 ◼   ► and the possible cycle deviation notifications.

00:12:30 ◼   ► That's it.

00:12:31 ◼   ► And I'm guessing, they probably don't want to

00:12:35 ◼   ► build this as something that it's not gonna be very good at.

00:12:37 ◼   ► And so if they really don't have very precise

00:12:40 ◼   ► temperature readings or absolute readings

00:12:43 ◼   ► and they're really only doing relative stuff,

00:12:45 ◼   ► it would make sense for them to keep it pretty low key.

00:12:48 ◼   ► And those are the only features they mentioned using it.

00:12:50 ◼   ► And so I think if it could be used for anything else,

00:12:53 ◼   ► they probably would have said so.

00:12:55 ◼   ► - Yeah, and I'm looking at a screenshot

00:12:57 ◼   ► that they had in the video,

00:12:58 ◼   ► and it shows risk temperature,

00:13:01 ◼   ► average is plus 0.26 degrees Fahrenheit from baseline.

00:13:04 ◼   ► And the chart, it does have a y-axis,

00:13:06 ◼   ► but the center of it is baseline.

00:13:08 ◼   ► And then the first thing is plus two,

00:13:11 ◼   ► then plus four degrees Fahrenheit.

00:13:12 ◼   ► So there is some modicum of absolute,

00:13:15 ◼   ► well, it's not absolute measurement,

00:13:16 ◼   ► it's relative measurement.

00:13:17 ◼   ► and they get absolute on what the relative

00:13:20 ◼   ► measured difference is, if that makes sense.

00:13:22 ◼   ► So it's plus two degrees off the baseline,

00:13:24 ◼   ► but they are not specific about what the baseline is.

00:13:27 ◼   ► - Yeah, I do wonder if they just literally

00:13:29 ◼   ► can't get an absolute value,

00:13:30 ◼   ► 'cause as we discussed last week,

00:13:32 ◼   ► when you take a temperature with a thermometer,

00:13:34 ◼   ► it can go, there are certain places in your body

00:13:36 ◼   ► that are better than others.

00:13:37 ◼   ► Mouth pretty good, butt for babies pretty good,

00:13:39 ◼   ► armpit, forehead maybe,

00:13:42 ◼   ► wrist is probably not anywhere on that list.

00:13:44 ◼   ► So maybe the readings they get off people's wrists

00:13:46 ◼   ► They're just off by some unknown delta from the actual body temperature, and they don't

00:13:51 ◼   ► know what that delta is for each individual person, depending on their body composition

00:13:54 ◼   ► and everything, right?

00:13:55 ◼   ► So they just have to basically say baseline relative, right?

00:13:57 ◼   ► The absolute values may be nonsense.

00:13:59 ◼   ► The absolute values may be like 78 degrees or something, like it doesn't relate to, you

00:14:03 ◼   ► know, 98.6 or whatever.

00:14:05 ◼   ► I think it's also worth noting that it says kind of all over the UI that, and they mentioned

00:14:10 ◼   ► in the presentation, this might require you to wear the watch to sleep to actually get

00:14:15 ◼   ► an accurate measurement because it says it measures it during sleep.

00:14:18 ◼   ► The other feature related to cycle tracking that they emphasized in the typical Apple

00:14:22 ◼   ► way of not wanting to go directly head on to address the issue, but to sort of, if you

00:14:30 ◼   ► know, you know, basically saying, "Hey, and just by the way, now that we're doing all

00:14:34 ◼   ► this thing where we can do like, you know, cycle tracking and find out when you're ovulating

00:14:37 ◼   ► and everything, that's all end-to-end encrypted and even Apple doesn't have the encryption

00:14:42 ◼   ► key to get it. So no one can even ask us to give you this information. It's secure, you

00:14:47 ◼   ► own this data, Apple can't get to it even if we want to." And you'd be like, "Okay,

00:14:51 ◼   ► well, I guess, I mean, I guess that's good." But really what they're trying to say is,

00:14:55 ◼   ► if you live in a state that doesn't allow abortion and someone tries to subpoena records

00:14:59 ◼   ► to find out if you were, you know, trying to get an abortion and they want to put you

00:15:02 ◼   ► in jail or something, Apple will not give them the data because we literally can't.

00:15:06 ◼   ► Like that's what they're saying, but they're not going to say, they're not going to come

00:15:09 ◼   ► right out and take that head on, but it was nice for them to spend some time emphasizing,

00:15:14 ◼   ► you know, we don't have your data, your data is yours, and no one can make us give it to

00:15:17 ◼   ► them.

00:15:18 ◼   ► Yeah, and I was, that was, I mean, you know, they were basically hitting over the head

00:15:22 ◼   ► with that for good reason.

00:15:23 ◼   ► Like, that is something that is both, that is very important, and that many people don't

00:15:28 ◼   ► know yet.

00:15:29 ◼   ► And so this, it's good for them to like really hammer that home in the presentation.

00:15:33 ◼   ► They clearly were doing it for that reason, and all of that is definitely worth applauding

00:15:39 ◼   ► and screaming from the hilltops.

00:15:41 ◼   ► - Yeah, and they made an extra effort to say,

00:15:43 ◼   ► even for the tech-savvy crowd,

00:15:45 ◼   ► because the tech-savvy crowd may know,

00:15:46 ◼   ► oh, if you do iCloud backups,

00:15:48 ◼   ► your messages are there unencrypted,

00:15:51 ◼   ► and so that's how Apple can get subpoenas

00:15:53 ◼   ► for iMessage stuff.

00:15:54 ◼   ► They emphasize that even though we do iCloud syncing

00:15:56 ◼   ► of your health data, we don't have the key for it.

00:15:59 ◼   ► I feel like they still definitely need to fix that

00:16:01 ◼   ► with messages.

00:16:02 ◼   ► I'm not entirely sure why they haven't yet.

00:16:03 ◼   ► I know we've discussed this in past shows,

00:16:04 ◼   ► but they emphasize that's not the case with the health data.

00:16:08 ◼   ► They added a new feature for,

00:16:11 ◼   ► several new features for safety,

00:16:12 ◼   ► but in particular they emphasized car crash detection.

00:16:15 ◼   ► This was Ron Wang.

00:16:16 ◼   ► Two new motion sensors, a high G-force accelerometer,

00:16:19 ◼   ► which apparently can handle or read up to 256 Gs.

00:16:23 ◼   ► And maybe I misunderstood,

00:16:24 ◼   ► but they said something about how it samples

00:16:26 ◼   ► 3,000 times a second.

00:16:28 ◼   ► That seems like it--

00:16:28 ◼   ► - I believe, so there's two different sensor changes.

00:16:31 ◼   ► So the gyroscope is improved and samples four times

00:16:34 ◼   ► as quickly as the old one.

00:16:36 ◼   ► And then also there's the high G-force accelerometer,

00:16:40 ◼   ► which is different than, it basically measures larger

00:16:44 ◼   ► magnitudes of change than the old one could.

00:16:46 ◼   ► So the combination of these two things

00:16:48 ◼   ► is what allows them to still be super precise

00:16:51 ◼   ► about small movements as you need to be

00:16:53 ◼   ► with various iOS and watchOS features,

00:16:56 ◼   ► but also be able to properly measure the huge impact

00:17:00 ◼   ► of something like a car crash that before it might have been,

00:17:04 ◼   ► the sensor might not have been precise enough

00:17:06 ◼   ► or sample quickly enough, or the equivalent of dynamic range

00:17:10 ◼   ► of what's the smallest and largest force this can measure,

00:17:14 ◼   ► that range was probably too small before

00:17:16 ◼   ► to measure something like a car crash accurately.

00:17:18 ◼   ► So now they've improved both of these sensors

00:17:20 ◼   ► in both the Series 8 watches and they later mentioned

00:17:22 ◼   ► it's also part of the iPhone 14 series,

00:17:25 ◼   ► has the exact same sensors with the exact same feature

00:17:27 ◼   ► of this car crash detection.

00:17:29 ◼   ► - Yeah, and although, so this is kind of like

00:17:31 ◼   ► the audio file lossless audio thing and all that,

00:17:34 ◼   ► It's great that it can go up to 256 Gs,

00:17:37 ◼   ► but your body cannot.

00:17:38 ◼   ► If you ever experience 100 Gs, you're pretty much dead.

00:17:43 ◼   ► Like it's not just, I feel with the human threshold

00:17:46 ◼   ► for like, and then you're wondering like,

00:17:47 ◼   ► what's gonna kill you?

00:17:48 ◼   ► It's your brain smashing into the inside of your skull.

00:17:51 ◼   ► That pretty much does it.

00:17:52 ◼   ► And I think around 50 Gs is close to instant death.

00:17:55 ◼   ► So they've got a lot of headroom on this.

00:17:57 ◼   ► If your watch ever experiences 250 Gs,

00:18:00 ◼   ► don't worry about it, you're dead.

00:18:01 ◼   ► If you're wearing it, you're dead, right?

00:18:04 ◼   ► So they also mentioned kind of off to the side and then I either came back to it later

00:18:08 ◼   ► Maybe they said it right away

00:18:09 ◼   ► But they said there's also a barometer in the Apple watch which I believe is new and they said and I thought this was so

00:18:15 ◼   ► clever and so cool that the barometer is there in part at least to measure the shift in pressure that is

00:18:20 ◼   ► Consistent with an air pressure change from a deployed airbag

00:18:24 ◼   ► So the air the airbag goes off air pressure in the car changes presumably relatively dramatically and the barometer in the watch will detect that

00:18:31 ◼   ► Which I just think is so cool

00:18:33 ◼   ► I mean, obviously, I hope it never happens to me or anyone else, but it's cool that they thought of that

00:18:36 ◼   ► And that's what they're doing with it on the g-force tracking front one more thing

00:18:40 ◼   ► Uh, maybe you can use 256 g's because as someone just pointed out in the chat room

00:18:44 ◼   ► Okay, so your body might be dead if it experiences that but what if your phone is not on your body?

00:18:48 ◼   ► But is free floating in the car?

00:18:50 ◼   ► And it hits like the windshield or something that you hopefully don't want to hit and you aren't hitting because you're

00:18:55 ◼   ► Hitting into the airbag or your seat belt or whatever

00:18:58 ◼   ► I guess it's possible that your phone could experience 256 g's when it is not

00:19:02 ◼   ► on your person.

00:19:04 ◼   ► - Yeah, and all this stuff, like the car crash feature,

00:19:06 ◼   ► you know, the theme that Apple kept hitting

00:19:09 ◼   ► over and over again, especially with the watch,

00:19:11 ◼   ► and a little bit later with the phone,

00:19:12 ◼   ► but the watch was like, the number one theme was,

00:19:16 ◼   ► this thing could save your life someday.

00:19:18 ◼   ► Like that, and they kept harping on that,

00:19:20 ◼   ► and that would be really annoying if it wasn't true.

00:19:24 ◼   ► Like, but it actually, it's a reasonable thing to say.

00:19:27 ◼   ► Like, the Apple Watch has all these features.

00:19:30 ◼   ► It has the fall detection, it has all the heart stuff,

00:19:32 ◼   ► which is incredible.

00:19:33 ◼   ► It has all this stuff for a reason that,

00:19:36 ◼   ► yes, it sells watches, but it also legitimately is

00:19:40 ◼   ► doing really great things for people's health,

00:19:42 ◼   ► including having some pretty amazing

00:19:44 ◼   ► emergency response stuff.

00:19:45 ◼   ► And between, we'll get to the satellite stuff

00:19:48 ◼   ► later with the phone, but they really are

00:19:50 ◼   ► harping on this for good reason,

00:19:52 ◼   ► that these are major selling features.

00:19:54 ◼   ► And this is the kind of thing,

00:19:56 ◼   ► you might want it for yourself, even if you don't care,

00:19:58 ◼   ► you might wanna buy it for someone else in your family,

00:20:01 ◼   ► maybe a kid or an older relative or a spouse or anybody who you might be like, you know,

00:20:06 ◼   ► worried about, you know, not, you know, needing emergency services sometime or possibly falling

00:20:10 ◼   ► or possibly having a heart problem. So they really made this case hard. But I actually

00:20:17 ◼   ► think it was totally deserved that there's a lot of really good reasons to wear an Apple

00:20:22 ◼   ► Watch now and every year they add more and more reasons. This is why I wear one almost

00:20:28 ◼   ► every day. Even though you know how much I love standard watches like regular mechanical

00:20:33 ◼   ► fancy watches, I love them so much. But the Apple Watch gives me so much utility and including

00:20:39 ◼   ► stuff like this that's really hard to argue against like it. Do I want to be protected?

00:20:43 ◼   ► You know from a lot of these various hazards? Do I want to have one more health meter monitoring

00:20:48 ◼   ► me for different things? Yeah, actually I do because living is pretty important to me

00:20:51 ◼   ► and I'm now now that I'm like officially middle aged like this all this stuff like this all

00:20:57 ◼   ► It matters, it matters a lot.

00:20:58 ◼   ► And so this was a very thickly spread theme of the show,

00:21:02 ◼   ► but it was warranted.

00:21:05 ◼   ► And I applaud all these efforts

00:21:06 ◼   ► because they literally are saving lives.

00:21:09 ◼   ► And you know, I will call out Apple

00:21:11 ◼   ► for all their BS when it happens.

00:21:14 ◼   ► This is not BS, this is real.

00:21:16 ◼   ► They really do save people's lives

00:21:18 ◼   ► and meaningfully improve people's health

00:21:20 ◼   ► with these kind of features and products,

00:21:21 ◼   ► and they deserve to be commended for that.

00:21:23 ◼   ► - Yeah, I agree.

00:21:24 ◼   ► - Well, there is a line of taste to be walked here, though.

00:21:26 ◼   ► At the point where you have a child sitting in a reproduced half fuselage of a plane representing

00:21:33 ◼   ► the plane that she crashed in and describing how reliving her crash on the thing.

00:21:38 ◼   ► I agree with what you said, the safety features are important and very often the conversation

00:21:43 ◼   ► I have with people with Apple watches is trying to buy an Apple watch for an older person

00:21:47 ◼   ► who might fall and trying to convince them to wear it and everything.

00:21:51 ◼   ► Those are real benefits.

00:21:52 ◼   ► And charge it every day.

00:21:53 ◼   ► Yeah, right.

00:21:54 ◼   ► But yeah, I think there is, I think they might have,

00:21:57 ◼   ► you know, this is obviously a question of taste, right?

00:22:01 ◼   ► And for me, I think they went over the line

00:22:03 ◼   ► into a little bit too, I don't know,

00:22:06 ◼   ► like it feels wrong to have these people reliving

00:22:11 ◼   ► and dramatizing their traumatic experiences

00:22:14 ◼   ► for the purpose of selling Apple Watches.

00:22:16 ◼   ► Even though, like you said, it is true,

00:22:17 ◼   ► they watched it, saved them,

00:22:18 ◼   ► and they agreed to be in these ads and stuff like that,

00:22:20 ◼   ► it's somewhat distasteful.

00:22:22 ◼   ► So I feel like there is a line,

00:22:24 ◼   ► and you can decide whether they went over it for you,

00:22:26 ◼   ► and maybe it's super convincing to people to like,

00:22:28 ◼   ► oh, remember that girl with the plane?

00:22:29 ◼   ► We should get an Apple Watch.

00:22:30 ◼   ► But for me, it was like, eh, too far.

00:22:32 ◼   ► - The whole story about the dude

00:22:33 ◼   ► falling in the trash compactor, that was something.

00:22:36 ◼   ► I mean, I do mostly come down on the Marco side of this.

00:22:40 ◼   ► I hear you, Jon, and I agree with both of you,

00:22:42 ◼   ► but if I had to pick one of you,

00:22:44 ◼   ► I'd say I do agree with Marco,

00:22:45 ◼   ► that it's important to show that the Apple Watch

00:22:47 ◼   ► really can save you, but it is funny,

00:22:49 ◼   ► especially watching Twitter as all this is happening,

00:22:51 ◼   ► where basically everyone's saying,

00:22:53 ◼   ► "Well, if you don't wanna die, buy an Apple Watch."

00:22:56 ◼   ► And this is gonna come back even more

00:22:58 ◼   ► when we talk about the new one, the new, new one.

00:23:00 ◼   ► But anyway, anyway,

00:23:01 ◼   ► I do think that this is important to talk about,

00:23:03 ◼   ► and I do think it's very cool.

00:23:04 ◼   ► And I like that the Apple Watch seems to, quite obviously,

00:23:09 ◼   ► be leaning really heavily into health and now safety.

00:23:12 ◼   ► And I think that's a pretty good way

00:23:14 ◼   ► to position the Apple Watch,

00:23:15 ◼   ► because as the triage center for your phone,

00:23:19 ◼   ► which is one of the 17 ways they pitched it early on.

00:23:21 ◼   ► I don't know if that's really that great

00:23:23 ◼   ► a use case for the Apple Watch,

00:23:25 ◼   ► but to keep you safe and to keep you healthy,

00:23:27 ◼   ► those are two strong, strong ways to use an Apple Watch.

00:23:30 ◼   ► And I'm there with it, I agree.

00:23:33 ◼   ► - But also though, I think the Apple Watch,

00:23:36 ◼   ► if you look at what else has changed with the Series 8,

00:23:40 ◼   ► it's a pretty short list.

00:23:42 ◼   ► As far as I can tell, the difference between the Series 7

00:23:45 ◼   ► and Series 8 are very, very minimal.

00:23:48 ◼   ► We don't know yet, it does have a new letter on the CPU.

00:23:53 ◼   ► It's now a new number.

00:23:54 ◼   ► It's now the S8 up from the S7,

00:23:57 ◼   ► but the S7 was basically the same as the S6

00:24:00 ◼   ► and I think even the S5.

00:24:02 ◼   ► So we don't know, they didn't talk about the S8 at all.

00:24:05 ◼   ► (laughs)

00:24:06 ◼   ► Really, so they didn't even mention it

00:24:08 ◼   ► until they mentioned the SE.

00:24:10 ◼   ► But it seems like the display seems unchanged

00:24:15 ◼   ► from the Series 7.

00:24:16 ◼   ► The Series 7 was a display upgrade,

00:24:17 ◼   ► so they don't need to upgrade it every time,

00:24:19 ◼   ► but it seems like the rest of the changes

00:24:22 ◼   ► for the Series 8, with the exception

00:24:24 ◼   ► of the temperature sensors for the ovulation

00:24:28 ◼   ► and cycle health notifications,

00:24:30 ◼   ► and the car crash detection, I think are the only changes

00:24:34 ◼   ► to the Series 8 from the Series 7.

00:24:36 ◼   ► And so I'm actually skipping this generation

00:24:38 ◼   ► for the first time ever, because they got rid

00:24:40 ◼   ► of my titanium, which I was just saying how awesome it was.

00:24:43 ◼   ► - Well, kind of.

00:24:45 ◼   ► - No, they got rid of it.

00:24:46 ◼   ► We'll talk about the Ultra in a second,

00:24:47 ◼   ► but that's a very different product.

00:24:49 ◼   ► The Titanium is gone from the regular Apple Watch Series 8.

00:24:53 ◼   ► They did fix the weird color thing they made

00:24:56 ◼   ► where in last year's lineup,

00:25:00 ◼   ► you couldn't get silver aluminum.

00:25:03 ◼   ► If you picked aluminum, which most people do,

00:25:06 ◼   ► you had to pick either a color or that starlight,

00:25:09 ◼   ► which is like a dishwater light gold kind of thing,

00:25:12 ◼   ► like a slightly warm silver.

00:25:15 ◼   ► This year they fixed that.

00:25:16 ◼   ► Regular, normal colored silver with no tint to it

00:25:20 ◼   ► is back in the aluminum lineup.

00:25:23 ◼   ► But anyway, other than those two features,

00:25:26 ◼   ► nothing else is really different seemingly

00:25:28 ◼   ► about the Series 8.

00:25:29 ◼   ► And so I think they have to start leaning on

00:25:32 ◼   ► all this other stuff, lean on features

00:25:34 ◼   ► that are actually software features that many of them have,

00:25:37 ◼   ► or start promoting other things you can do

00:25:40 ◼   ► with your Apple Watch, just because the rate of change

00:25:44 ◼   ► and the Apple Watch hardware has slowed dramatically.

00:25:46 ◼   ► The Series 7 wasn't that different from the Series 6,

00:25:49 ◼   ► and now the Series 8 is not that different

00:25:51 ◼   ► from the Series 7.

00:25:52 ◼   ► And I think this is just, this is a mature product,

00:25:55 ◼   ► whatever it is, they're not making major hardware gains

00:25:59 ◼   ► recently and possibly anymore.

00:26:02 ◼   ► So they have to start doing those more,

00:26:04 ◼   ► more kind of incremental features.

00:26:05 ◼   ► The low-hanging fruit's all gone,

00:26:07 ◼   ► and we're left with higher-hanging fruit

00:26:10 ◼   ► being occasionally picked,

00:26:11 ◼   ► as opposed to major year-over-year upgrades,

00:26:14 ◼   ► like we used to get.

00:26:15 ◼   ► - Well, the SLC question is a big one.

00:26:16 ◼   ► Like I even missed that it was the even increment

00:26:18 ◼   ► to the number and we don't know at this point,

00:26:20 ◼   ► again, another disadvantage of recording day of,

00:26:23 ◼   ► is the S8 different than the S7?

00:26:25 ◼   ► We learned the S7 was basically the same as the S6.

00:26:27 ◼   ► Maybe this is another year where they didn't change anything

00:26:30 ◼   ► but they should change it eventually.

00:26:33 ◼   ► The possible answer to why they haven't is like,

00:26:35 ◼   ► well, if they're already fabbing it

00:26:36 ◼   ► on the best process they have, why not?

00:26:40 ◼   ► The main thing that watch cares about is power consumption.

00:26:42 ◼   ► So you're not gonna get a lot of gains

00:26:44 ◼   ► on power consumption until the next process node.

00:26:47 ◼   ► So why not wait to three nanometer, right?

00:26:49 ◼   ► But I read, I don't keep track of this,

00:26:51 ◼   ► but I thought I read someone saying

00:26:52 ◼   ► that the S7 was seven nanometers,

00:26:54 ◼   ► it's not even five nanometers.

00:26:56 ◼   ► And if that's true, and if this one also

00:26:59 ◼   ► is not five nanometers, that's disappointing

00:27:00 ◼   ► because that's what you want out of each generation of watch.

00:27:04 ◼   ► I don't think it needs to be faster,

00:27:06 ◼   ► you don't need like more cores or more GPU cores,

00:27:09 ◼   ► or I don't need to benchmark the watch.

00:27:11 ◼   ► Like once it gets past, once it can do everything

00:27:12 ◼   ► needs to do, it's fine, but what you care about is battery life and stepping up or

00:27:17 ◼   ► down depending on how you do it, you know, stepping to a better process node, a smaller

00:27:21 ◼   ► process node, gives you power savings if you make the same chip on a smaller

00:27:26 ◼   ► process. That's what they should be doing whenever they can and maybe whenever

00:27:32 ◼   ► they can is only every three years because they use up all their good fab

00:27:35 ◼   ► capacity on iPhones or something where obviously it's much more important than

00:27:37 ◼   ► the watch and maybe there's so many watches they just they can't like well

00:27:41 ◼   ► can't you just do the watches on the good process too?

00:27:42 ◼   ► It's like, no, we don't have that capacity or whatever,

00:27:45 ◼   ► but it is kind of a shame.

00:27:46 ◼   ► So I think they need to continue to keep pace

00:27:49 ◼   ► with the process advances,

00:27:52 ◼   ► even if they never make a tremendously faster SoC.

00:27:56 ◼   ► - Yeah, and again, as a constant owner of these watches

00:27:59 ◼   ► and a developer with an app against them,

00:28:02 ◼   ► I'm okay on speed.

00:28:04 ◼   ► We don't really need more speed on the watch for most things.

00:28:07 ◼   ► The biggest challenge to the watch software ecosystem,

00:28:11 ◼   ► which impacts the users, is that we just aren't allowed

00:28:15 ◼   ► to use much computational time or resources.

00:28:19 ◼   ► We have minimal background execution,

00:28:22 ◼   ► very, very minimal background execution, almost none.

00:28:25 ◼   ► We have very terrible data transfers

00:28:28 ◼   ► because they try to send everything through the phone

00:28:31 ◼   ► over Bluetooth instead of Wi-Fi

00:28:34 ◼   ► because Bluetooth is cheaper battery-wise,

00:28:37 ◼   ► but it's much slower and less reliable

00:28:39 ◼   ► and that's why it's hard for like podcast apps like mine

00:28:42 ◼   ► to download episodes to the watch

00:28:44 ◼   ► and why even Apple's own music app fails oftentimes

00:28:47 ◼   ► to download much to it before you go out for a run

00:28:49 ◼   ► or something.

00:28:50 ◼   ► The watch, it needs more power headroom

00:28:54 ◼   ► not to become faster, but to become less

00:28:58 ◼   ► incredibly aggressively stingy with the resources

00:29:01 ◼   ► it already has.

00:29:02 ◼   ► Like if apps are able to use WiFi more often

00:29:06 ◼   ► or able to refresh in the background

00:29:08 ◼   ► or refresh our complications more often,

00:29:10 ◼   ► that gives a much better experience on the watch.

00:29:12 ◼   ► That broadens the software capabilities.

00:29:14 ◼   ► That's the kind of stuff we need.

00:29:15 ◼   ► So I agree, we should be pushing the hardware forward.

00:29:19 ◼   ► And we'll see, maybe the S8 has that,

00:29:22 ◼   ► but they literally, unless I missed something,

00:29:24 ◼   ► during the Series 8 reveal,

00:29:26 ◼   ► they didn't mention the SoC at all,

00:29:28 ◼   ► they only mentioned it in the Apple Watch SE2 reveal

00:29:31 ◼   ► where they said it has the S8 SIP from the Series 8.

00:29:35 ◼   ► And that's the first time that was acknowledged at all.

00:29:37 ◼   ► And as far as I can tell, they said nothing else about it.

00:29:39 ◼   ► - Isn't the better G4 sensor and accelerometer thing,

00:29:43 ◼   ► isn't that also part of the SoC?

00:29:44 ◼   ► - Maybe, and because that's why,

00:29:46 ◼   ► moving on I guess now to the Apple Watch

00:29:48 ◼   ► as the second generation,

00:29:49 ◼   ► this is finally what has killed the Series 3.

00:29:54 ◼   ► Thank God, I'm so glad as a developer to know that

00:29:58 ◼   ► as soon as I can require WatchOS 9,

00:30:01 ◼   ► I will have no more need for the old style screen support

00:30:05 ◼   ► for the old monochrome only complication situation,

00:30:09 ◼   ► but that tiny little 38 millimeter screen

00:30:12 ◼   ► that was on the old one, oh god,

00:30:13 ◼   ► I'm so happy to be done with that,

00:30:14 ◼   ► not to mention the fact that the Series 3

00:30:16 ◼   ► is very old and slow by today's standards.

00:30:18 ◼   ► But anyway, and it was ugly, ugh,

00:30:20 ◼   ► it's so thick and bulbous and that big red dot on the crown.

00:30:23 ◼   ► Anyway, the Series 3 was a bad time,

00:30:25 ◼   ► that time has finally ended after much too long.

00:30:28 ◼   ► Apple Watch SE second generation now replaces it.

00:30:30 ◼   ► which I believe they made something like $50 cheaper

00:30:34 ◼   ► to enter than the previous one.

00:30:36 ◼   ► - I was gonna ask that.

00:30:37 ◼   ► They kept saying it's cheaper, it's cheaper, it's cheaper,

00:30:39 ◼   ► but I couldn't remember how much the previous--

00:30:43 ◼   ► - It's $250, I think the old one was $280.

00:30:46 ◼   ► Like, it's not that much cheaper.

00:30:47 ◼   ► - Is that right?

00:30:48 ◼   ► - The Series 3 was $199, so I think they just got rid of that

00:30:51 ◼   ► and just think, oh well, we'll have this 50 bucks more

00:30:53 ◼   ► for a while, which is fine.

00:30:54 ◼   ► Again, that's the right trade-off.

00:30:56 ◼   ► And we don't learn too much about the Apple Watch SE2 yet,

00:31:00 ◼   ► except that it does have the S8, same as the Series 8.

00:31:04 ◼   ► It does have the car crash detection

00:31:06 ◼   ► and some of the heart stuff.

00:31:08 ◼   ► It does not have the EKG level of heart features,

00:31:11 ◼   ► but it does have, I believe, all the other stuff.

00:31:15 ◼   ► It has car crash, fall detection,

00:31:18 ◼   ► and as far as I know, it probably doesn't have

00:31:21 ◼   ► the always on screen because they didn't mention that.

00:31:23 ◼   ► And that would be still a differentiator.

00:31:25 ◼   ► And they also mentioned that the underside of it,

00:31:29 ◼   ► like that the back case of it is now a quote,

00:31:31 ◼   ► nylon composite material, you know, read plastic.

00:31:35 ◼   ► - That's apologetically plastic.

00:31:37 ◼   ► - Yes. (laughs)

00:31:38 ◼   ► Presumably again, as a cost saving measure,

00:31:40 ◼   ► so they don't have to put like, you know,

00:31:41 ◼   ► ceramic or, you know, steel or anything down there.

00:31:44 ◼   ► So that's, you know, more cost savings.

00:31:46 ◼   ► But again, I think for, you know,

00:31:48 ◼   ► this watch's entire purpose is to hit a low price point.

00:31:53 ◼   ► And so to have a plastic back is totally fine

00:31:57 ◼   ► and acceptable to hit that price point.

00:31:59 ◼   ► That's I think a fair trade off.

00:32:01 ◼   ► That being said, this is the model of watch,

00:32:04 ◼   ► the SE that my kid wears, and I don't see any reason

00:32:09 ◼   ► to upgrade him necessarily because it seems like

00:32:11 ◼   ► it's not that much improved from the old SE.

00:32:13 ◼   ► But we'll see again, we do need to learn a lot more

00:32:15 ◼   ► about whether the Series 8 or whether the S8

00:32:18 ◼   ► is a big deal or not, but it probably isn't.

00:32:20 ◼   ► We are sponsored this week by Linode,

00:32:23 ◼   ► my favorite place to run servers.

00:32:25 ◼   ► visit linode.com/atp to learn more.

00:32:28 ◼   ► See why Linode has been voted

00:32:30 ◼   ► the top infrastructure service provider

00:32:32 ◼   ► by both G2 and TrustRadius.

00:32:34 ◼   ► This is a great place to run servers.

00:32:35 ◼   ► It's where I run all of my servers.

00:32:37 ◼   ► And a week like this, this is iPhone event week,

00:32:40 ◼   ► I have to know that all my stuff is gonna be reliable.

00:32:43 ◼   ► I have to know, first of all, that it can take the load,

00:32:45 ◼   ► that I have the capacity, I have the resources I need.

00:32:48 ◼   ► If I need any help along the way,

00:32:49 ◼   ► I know I have good support,

00:32:50 ◼   ► and I have to know that stuff

00:32:52 ◼   ► isn't gonna just randomly break.

00:32:53 ◼   ► I have to know that I have high quality hardware,

00:32:55 ◼   ► high quality ops teams, high quality internet connectivity

00:32:58 ◼   ► at my data center.

00:32:59 ◼   ► Linode takes care of all of this.

00:33:02 ◼   ► I know on a week like this,

00:33:03 ◼   ► I'm not gonna have to babysit my servers.

00:33:05 ◼   ► I know it's all gonna be fine,

00:33:07 ◼   ► and I know if I happen to have any issues,

00:33:09 ◼   ► their support team is right there ready for me,

00:33:11 ◼   ► or if I can easily resize stuff,

00:33:12 ◼   ► I know I can do that in two clicks or whatever.

00:33:14 ◼   ► It's great being a Linode customer.

00:33:16 ◼   ► They are an amazing web host.

00:33:18 ◼   ► All this comes at an amazing value.

00:33:20 ◼   ► And whatever your capabilities might be,

00:33:22 ◼   ► they have something to match it.

00:33:23 ◼   ► So they have obviously cloud instances,

00:33:26 ◼   ► what they've had forever.

00:33:27 ◼   ► And these cloud instances come at amazing values.

00:33:30 ◼   ► All different resource levels are available to you,

00:33:32 ◼   ► different specialties, if you need high memory

00:33:34 ◼   ► or GPU compute plans, they have all of that.

00:33:37 ◼   ► They have new add-on services too,

00:33:38 ◼   ► things like block storage, S3 compatible object storage,

00:33:42 ◼   ► which I'm now using and it's quite good and very affordable.

00:33:45 ◼   ► And now they have managed database services as well.

00:33:48 ◼   ► So lots of stuff at Linode,

00:33:49 ◼   ► it's just a great place to host servers.

00:33:52 ◼   ► and I can really rest easy knowing my stuff is there.

00:33:55 ◼   ► And you know, a week like this,

00:33:56 ◼   ► I know that I'll be all right

00:33:57 ◼   ► and I don't have to worry about all that stuff.

00:33:59 ◼   ► So visit linode.com/atp.

00:34:03 ◼   ► Create a free account there.

00:34:04 ◼   ► You get $100 in credit.

00:34:06 ◼   ► Once again, linode.com/atp.

00:34:09 ◼   ► Thank you so much to Linode for hosting all my servers,

00:34:12 ◼   ► keeping all this stuff running, and sponsoring our show.

00:34:15 ◼   ► (upbeat music)

00:34:18 ◼   ► - All right, do you wanna talk Apple Watch Ultra then?

00:34:20 ◼   ► - Let's do it.

00:34:21 ◼   ► Can you believe they named it that?

00:34:23 ◼   ► - Two points make a line.

00:34:25 ◼   ► This is the new trend.

00:34:26 ◼   ► We went through the pro era and we got some maxes mixed in,

00:34:29 ◼   ► but now we're in the era where the best qualifier

00:34:33 ◼   ► for a product name in an Apple lineup is ultra,

00:34:36 ◼   ► at least until the Mac Pro comes

00:34:37 ◼   ► and is called something else.

00:34:38 ◼   ► But yeah, we got two ultras.

00:34:41 ◼   ► - And I was so disappointed too,

00:34:42 ◼   ► 'cause as Jeff Williams was attempting

00:34:43 ◼   ► to show some personality, which he's not good at,

00:34:46 ◼   ► in the introduction of this,

00:34:47 ◼   ► and can you, does anybody?

00:34:50 ◼   ► Look, it's pretty clear that Jeff Williams

00:34:53 ◼   ► is the hot spare for Tim Cook if anything happens to him.

00:34:56 ◼   ► (laughing)

00:34:57 ◼   ► But like, could you pick two more boring people

00:35:00 ◼   ► to lead this company?

00:35:01 ◼   ► Like really, for God's sakes, they are so dull.

00:35:04 ◼   ► Like they-- - Yeah.

00:35:04 ◼   ► - Tim is pretty animated.

00:35:05 ◼   ► I think that Tim, I think it's just there,

00:35:07 ◼   ► obviously it's their personalities,

00:35:09 ◼   ► but I feel like Tim does a pretty good job

00:35:10 ◼   ► of being animated in his standup things

00:35:12 ◼   ► where he talks to the camera.

00:35:13 ◼   ► Jeff Williams is more measured,

00:35:15 ◼   ► but I think that's just his personality.

00:35:16 ◼   ► I don't hold it against him.

00:35:17 ◼   ► - I think you gotta grade these people on a curve.

00:35:19 ◼   ► Anyway, so as Jeff Williams was introducing,

00:35:24 ◼   ► he kept using the word explore,

00:35:26 ◼   ► and I'm like, man, I hope they should just call it

00:35:28 ◼   ► the Apple Watch Explorer, that would be such a good name.

00:35:31 ◼   ► And then he comes out with Apple Watch Ultra,

00:35:33 ◼   ► I'm like, no!

00:35:34 ◼   ► - Ultra is better than explore.

00:35:37 ◼   ► - No, it's not, but--

00:35:38 ◼   ► - I mean, I don't think it suits it exactly,

00:35:41 ◼   ► but if this is the new trend in Ultra

00:35:43 ◼   ► as being the best non-ridiculous,

00:35:46 ◼   ► well, I don't know, it is non-ridiculous,

00:35:47 ◼   ► the best non-ridiculous qualifier.

00:35:49 ◼   ► So the Mac Pro thing, whatever comes out,

00:35:52 ◼   ► will be called something ridiculous,

00:35:53 ◼   ► but nobody buys that.

00:35:54 ◼   ► But for the products that people buy,

00:35:55 ◼   ► Ultra is the best.

00:35:57 ◼   ► - But yeah, well, (laughs)

00:35:58 ◼   ► Ultra has other problems,

00:35:59 ◼   ► like where they used it last time,

00:36:00 ◼   ► where there was already a product called Max,

00:36:03 ◼   ► which was no longer the maximum.

00:36:05 ◼   ► - Yeah, but you just gotta know the AppleSpeak,

00:36:06 ◼   ► and AppleSpeak Max is pretty darn good,

00:36:08 ◼   ► but Ultra is the best. (laughs)

00:36:10 ◼   ► - Anyway, so yeah, Apple Watch Ultra.

00:36:13 ◼   ► This is where they put all the titanium.

00:36:16 ◼   ► It's too bad because this is not a product for me,

00:36:19 ◼   ► but this is a product that,

00:36:21 ◼   ► this category has existed for a while.

00:36:24 ◼   ► I mentioned this last week that there's this category

00:36:27 ◼   ► of high-end sport smartwatches.

00:36:30 ◼   ► Garmin does very, very well in this category.

00:36:33 ◼   ► They have a whole bunch that are around $1,000,

00:36:36 ◼   ► like in that price range.

00:36:37 ◼   ► And so it makes sense that Apple should compete in this area

00:36:44 ◼   ► because obviously the Apple Watch being a very fitness

00:36:47 ◼   ► and activity oriented product should compete better

00:36:50 ◼   ► against these other ones that were basically serving

00:36:53 ◼   ► a higher end version of that.

00:36:55 ◼   ► And so far, I have some friends who use these,

00:36:59 ◼   ► the big Garmin kind of marathoner kind of watches,

00:37:03 ◼   ► and the Apple Watch really didn't compete well in that area.

00:37:06 ◼   ► It didn't have the ruggedness,

00:37:07 ◼   ► it didn't have the battery life,

00:37:09 ◼   ► it didn't have, and this is one area maybe,

00:37:12 ◼   ► I don't know if it does yet,

00:37:13 ◼   ► but it didn't have as precise of heart rate measurements

00:37:16 ◼   ► as some of these other ones did.

00:37:18 ◼   ► And they mentioned GPS, that's actually very good too.

00:37:22 ◼   ► But so this is a market that is proven to be a real market

00:37:25 ◼   ► that is sizable and that Apple was not competing well in.

00:37:29 ◼   ► And now they attacked it head on.

00:37:32 ◼   ► And while this is not gonna be a product for everybody,

00:37:35 ◼   ► it's not supposed to be.

00:37:36 ◼   ► This is like the, it's like the Cybertruck.

00:37:39 ◼   ► It's like, that's a product for a certain market.

00:37:41 ◼   ► That market exists.

00:37:42 ◼   ► it's not gonna be everybody.

00:37:44 ◼   ► But that being said, so what they've done here,

00:37:48 ◼   ► I was, first of all, I was very pleasantly surprised

00:37:51 ◼   ► that it was only 800 bucks,

00:37:53 ◼   ► because compared to the other entrants in this market,

00:37:55 ◼   ► that's very good.

00:37:56 ◼   ► - That's why I was saying that the Ultra

00:37:57 ◼   ► is not the Mac Pro qualifier,

00:37:59 ◼   ► because they didn't price this as a $2,000 watch

00:38:01 ◼   ► or anything like that.

00:38:02 ◼   ► They didn't try to go for that super duper high end.

00:38:04 ◼   ► It's priced like a top end Apple watch,

00:38:07 ◼   ► but it's suited for a different purpose.

00:38:10 ◼   ► It is not in a totally different price class.

00:38:12 ◼   ► Yeah. No, and I'm stunned by that. I fully expected this thing to be like $9.99, maybe

00:38:16 ◼   ► even over $1,000. And I was very, very surprised that they kept it at $800, which is still

00:38:22 ◼   ► a tremendous pile of money. Like, don't get me wrong, it's not that it's cheap, it's just

00:38:25 ◼   ► that I expected Apple to take, and Apple always does, take every opportunity to be like, "Oh,

00:38:30 ◼   ► well, this is very fancy, so we're gonna have to charge you a lot of money. This is how

00:38:34 ◼   ► this game is played." And they kind of didn't. I'm really surprised by it.

00:38:39 ◼   ► I was thinking $1,000 for sure.

00:38:41 ◼   ► Yeah, but I mean, I don't know on in general I'm mixed about the look of this

00:38:45 ◼   ► I don't think it speaks to me personally

00:38:48 ◼   ► I could totally understand if if you were a more of a

00:38:51 ◼   ► Rugged human being than I am if this would speak to you

00:38:55 ◼   ► God knows that this this entire watch was built specifically for underscore. I mean, I think this is made for him

00:39:02 ◼   ► Personally, I don't find the style that

00:39:05 ◼   ► particularly appealing, although I will say the bands are super cool. Like I really liked the orange one that had like the hook system

00:39:11 ◼   ► Maybe that would be terrible to use but I thought it was a really clever idea and it looked cool to me.

00:39:15 ◼   ► Those are actually I've used I've used similar straps for regular watches that have that that look at that kind of hook on system

00:39:20 ◼   ► It works fine. It's great. What I was I was very pleased to see the way they designed this product

00:39:26 ◼   ► not because I think it's attractive because frankly I don't but

00:39:31 ◼   ► Because it is highly functional and serves the needs of its market

00:39:35 ◼   ► So, for instance, the metal goes around the crystal.

00:39:40 ◼   ► The crystal does not sit above the metal.

00:39:43 ◼   ► This is important for a number of reasons.

00:39:45 ◼   ► First of all, there's some pressure dynamics

00:39:47 ◼   ► that could be in play here for deep diving,

00:39:49 ◼   ► but also it just makes it more rugged

00:39:51 ◼   ► if you're not hitting the side of the crystal on impact.

00:39:54 ◼   ► Also, having the flat crystal makes it easier

00:39:57 ◼   ► if you wanna put an additional case on top of it,

00:40:00 ◼   ► some kind of thing that wraps around it to protect it.

00:40:03 ◼   ► it's much easier to put a screen protector

00:40:04 ◼   ► on a flat surface than a curved one.

00:40:06 ◼   ► Again, thoughtful design there.

00:40:08 ◼   ► The giant crown guard around the digital crown

00:40:11 ◼   ► looks terrible, but it works.

00:40:13 ◼   ► There's a reason why.

00:40:14 ◼   ► In the watch world, tons of sport watches

00:40:17 ◼   ► have had crown guards forever because,

00:40:20 ◼   ► in certain impacts, if you hit the watch on the side,

00:40:23 ◼   ► you could hit the crown and it could knock it right off

00:40:25 ◼   ► or you could bend it or something.

00:40:26 ◼   ► And so, those crown guards exist to protect the crown.

00:40:29 ◼   ► There's all sorts of that thoughtfulness that goes into this.

00:40:31 ◼   ► Even if you see on the underside of the Apple Watch Ultra,

00:40:35 ◼   ► there are screws that hold the back on.

00:40:39 ◼   ► The reason why probably is because the other way

00:40:42 ◼   ► to construct the Apple Watch,

00:40:43 ◼   ► which all the previous ones have done,

00:40:44 ◼   ► is to glue the bottom on.

00:40:46 ◼   ► And that is not super durable over a long time

00:40:49 ◼   ► or in extreme conditions.

00:40:51 ◼   ► And so this bottom is screwed in.

00:40:54 ◼   ► And I guarantee you that was not the aesthetic choice

00:40:58 ◼   ► that people would ideally make,

00:41:00 ◼   ► But again, they looked at the needs of the market

00:41:03 ◼   ► and they said, "Hey, this market needs XYZ features

00:41:07 ◼   ► "and has XYZ priorities."

00:41:09 ◼   ► And again, I can draw it right back

00:41:10 ◼   ► to the new MacBook Pros, where the new MacBook Pros

00:41:13 ◼   ► are objectively less attractive in certain ways

00:41:18 ◼   ► than the old ones, but they are better fit to their market

00:41:21 ◼   ► and their market's actual needs.

00:41:22 ◼   ► That's what this watch is.

00:41:24 ◼   ► It is not meant to be a fashion statement for most people.

00:41:28 ◼   ► Some people will wear it that way

00:41:29 ◼   ► because they want to express certain things.

00:41:31 ◼   ► But for the most part, this is a functional watch.

00:41:34 ◼   ► And if you look at all the garments and everything

00:41:36 ◼   ► that were in this market before,

00:41:37 ◼   ► they're all equally functional.

00:41:39 ◼   ► (laughing)

00:41:40 ◼   ► They're not attractive things.

00:41:42 ◼   ► But they serve purposes for people.

00:41:43 ◼   ► And this is like the giant SUV of watches.

00:41:48 ◼   ► Some people will buy it and never take it off-road

00:41:51 ◼   ► for a moment of its life, but the people who want it,

00:41:53 ◼   ► this is what they want and this is what they need.

00:41:55 ◼   ► And so it does seem like, hardware alone,

00:41:59 ◼   ► not even talking about the software features yet,

00:42:00 ◼   ► but hardware alone, this is a watch designed for its users.

00:42:05 ◼   ► And I really respect that.

00:42:07 ◼   ► - It's kind of a shame they couldn't make a smaller one.

00:42:09 ◼   ► I mean, obviously one of the big selling points

00:42:11 ◼   ► is it has longer battery life.

00:42:12 ◼   ► They claim 36 hours plus 60 hours in the low power mode

00:42:16 ◼   ► that isn't released yet.

00:42:17 ◼   ► There are many features.

00:42:18 ◼   ► This is the new Apple way.

00:42:19 ◼   ► They do a presentation and you have to just keep track

00:42:22 ◼   ► of all the features that you're not gonna be able

00:42:24 ◼   ► to use on day one.

00:42:25 ◼   ► But anyway, 60 hour thing is coming later.

00:42:26 ◼   ► And by the way, they kind of ham-fistedly expressed this

00:42:30 ◼   ► in a few different ways for the presentation.

00:42:32 ◼   ► So they first said 60 hours with quote,

00:42:35 ◼   ► a new battery optimization setting coming later this fall.

00:42:38 ◼   ► They later mentioned a low power workout setting

00:42:42 ◼   ► for long marathon stuff,

00:42:44 ◼   ► which I think is separate than that.

00:42:46 ◼   ► And then they also have the feature called low power mode,

00:42:50 ◼   ► which they announced during the series eight,

00:42:53 ◼   ► but actually does, actually works on all the watches

00:42:56 ◼   ► from series four forward.

00:42:58 ◼   ► So there's a few different things at play here.

00:43:00 ◼   ► By the way, I love that they did low power mode,

00:43:02 ◼   ► that's fantastic.

00:43:03 ◼   ► Because the Apple Watch, as we've all probably seen

00:43:06 ◼   ► at one time, it has an ultra low power mode

00:43:09 ◼   ► where if the battery goes below whatever,

00:43:10 ◼   ► 5% or whatever it is, 10%, whatever it is,

00:43:12 ◼   ► it goes into the state where it basically is only a clock

00:43:15 ◼   ► and only when you tap it,

00:43:17 ◼   ► and the OS isn't even booted at that point.

00:43:19 ◼   ► It's in this special low power firmware kind of mode.

00:43:23 ◼   ► Well, we now have something in between full functionality

00:43:27 ◼   ► and that low power mode, which is great.

00:43:29 ◼   ► We have it on the Mac, we have it on the phone

00:43:32 ◼   ► for a while now.

00:43:33 ◼   ► And so I was actually very pleased that it still does most

00:43:37 ◼   ► of what you need to watch to do.

00:43:39 ◼   ► It still does the emergency stuff like follow detection.

00:43:42 ◼   ► It still can do activity tracking,

00:43:43 ◼   ► steps and stuff like that.

00:43:44 ◼   ► The only thing it disables is the always on display,

00:43:48 ◼   ► automatic workout detection, and probably some background

00:43:51 ◼   ► refresh kind of stuff.

00:43:52 ◼   ► And that's fine.

00:43:53 ◼   ► That's a great trade off,

00:43:55 ◼   ► and I'm very glad they added low power mode.

00:43:56 ◼   ► But yeah, so it seems like there's low power mode

00:43:59 ◼   ► and low power workout setting

00:44:02 ◼   ► and the new battery optimization setting

00:44:04 ◼   ► coming later this fall.

00:44:05 ◼   ► - Yeah, and the 60 hours thing I would imagine

00:44:07 ◼   ► is aiming for like, the set of,

00:44:10 ◼   ► the minimum set of features in this ultra low power mode,

00:44:13 ◼   ► this sort of like a preemptive ultra low power mode,

00:44:14 ◼   ► like you know you're going on vacation,

00:44:16 ◼   ► you're gonna be in the mountains for three days,

00:44:17 ◼   ► set it to the 60 hour mode.

00:44:19 ◼   ► I imagine one of the things that's going to make the list

00:44:22 ◼   ► is GPS, like that it will basically be asleep all the time,

00:44:25 ◼   ► but it'll wake up at some decreased interval to say,

00:44:28 ◼   ► oh, let me just check where you are,

00:44:29 ◼   ► GPS and then go back to sleep again.

00:44:30 ◼   ► And I think GPS maybe wouldn't make the list

00:44:32 ◼   ► for the other ultra low power modes, but we'll see.

00:44:35 ◼   ► We don't actually know what the 60 hour thing is,

00:44:37 ◼   ► was just promised.

00:44:38 ◼   ► But all this is to say that like,

00:44:40 ◼   ► since battery life is such an important part of this watch,

00:44:43 ◼   ► it makes sense that it's humongous, right?

00:44:45 ◼   ► It makes sense that it's humongous from a fashion sense too,

00:44:47 ◼   ► because apparently these watches are big and chunky

00:44:49 ◼   ► and it's kind of rugged or whatever.

00:44:50 ◼   ► But this thing being as big as it is,

00:44:53 ◼   ► it basically eliminates itself from anybody buying it

00:44:56 ◼   ► who has a very small wrist.

00:44:57 ◼   ► Because at a certain point it becomes untenable

00:45:00 ◼   ► to try to get, it's like it's wider than your wrist, right?

00:45:03 ◼   ► The straps do not go out,

00:45:04 ◼   ► the straps just immediately go in.

00:45:06 ◼   ► And that's, it's not great.

00:45:08 ◼   ► And hey, if they can make it smaller, they probably would.

00:45:10 ◼   ► But I bet there are a lot of people

00:45:11 ◼   ► who would like this watch who have smaller wrists

00:45:13 ◼   ► and just like, "Oh, I have to wait

00:45:15 ◼   ► "until I can make it smaller."

00:45:16 ◼   ► And how can they make it smaller?

00:45:17 ◼   ► three nanometer SOC, smaller battery, smaller size,

00:45:21 ◼   ► like I think they'll get there eventually.

00:45:23 ◼   ► But for this first one, your choices are giant or giant.

00:45:26 ◼   ► That's it, there's one size that's huge.

00:45:27 ◼   ► - Yeah, and I'm actually, I'm kind of surprised

00:45:30 ◼   ► there is only one size, maybe that's just a start,

00:45:32 ◼   ► but yeah, and I think some of the hugeness

00:45:35 ◼   ► is the additional metal that they're using.

00:45:37 ◼   ► You know, like the reason why Apple glues stuff

00:45:41 ◼   ► all over all their devices now is 'cause it saves space

00:45:43 ◼   ► and makes things more minimal and everything.

00:45:46 ◼   ► those screws and whatever they're screwing into

00:45:48 ◼   ► that takes space.

00:45:49 ◼   ► All that thick titanium around the outside

00:45:50 ◼   ► to make it more rugged, that takes space.

00:45:53 ◼   ► If they have anything new in the band attachment slots

00:45:58 ◼   ► for maybe these new, like more rugged bands

00:46:00 ◼   ► to stay on more securely and more extreme circumstances,

00:46:03 ◼   ► that will take up space.

00:46:04 ◼   ► All these things take up space in the watch.

00:46:06 ◼   ► To some degree, if you're gonna have all that ruggedness

00:46:09 ◼   ► and all those features that is about the size it can be,

00:46:12 ◼   ► I mean, a regular old G-Shock,

00:46:15 ◼   ► Even that, like I've never actually owned a G-Shock,

00:46:17 ◼   ► but I've looked at a couple.

00:46:18 ◼   ► And like a regular old G-Shock

00:46:20 ◼   ► that is not even a smart watch or is kind of barely smart.

00:46:24 ◼   ► Those are usually like 48 millimeters,

00:46:26 ◼   ► they're big because they have all that kind of padding resin

00:46:30 ◼   ► around them to make that rugged case.

00:46:32 ◼   ► So this is just a market where it's hard

00:46:35 ◼   ► to make something super rugged and super functional

00:46:37 ◼   ► and super small.

00:46:39 ◼   ► I think unfortunately for the smaller vista among us,

00:46:42 ◼   ► and I include myself in this list, I wear the 41,

00:46:44 ◼   ► I think this is just not really a product for us

00:46:48 ◼   ► if we care about how it looks on us.

00:46:50 ◼   ► Now that being said, if I was a mountain climber

00:46:53 ◼   ► or an ultra marathonist, sure, I would buy this thing

00:46:56 ◼   ► and just not give a crap how it looks.

00:46:58 ◼   ► I've seen lots of watch nerds wearing giant Panerais

00:47:00 ◼   ► that don't fit on their wrist at all,

00:47:01 ◼   ► but that's just, they want that watch.

00:47:03 ◼   ► - That's it.

00:47:04 ◼   ► - Yeah, they want that watch and they don't care

00:47:06 ◼   ► how it looks and they're wearing it proudly

00:47:09 ◼   ► and if that's you for the Apple Watch Ultra, go for it.

00:47:11 ◼   ► No one's gonna judge you.

00:47:13 ◼   ► But I personally would judge myself too harshly if I wear it

00:47:16 ◼   ► and I also don't have any need for it.

00:47:17 ◼   ► But again, if I had that need,

00:47:19 ◼   ► I would go for it shamelessly.

00:47:21 ◼   ► - Yeah, I was gonna ask you,

00:47:22 ◼   ► I couldn't remember for the life of me

00:47:23 ◼   ► what the name of the fancy watches are

00:47:26 ◼   ► with the super huge crown guards

00:47:28 ◼   ► and it's Panerai that I was thinking of.

00:47:30 ◼   ► And I've said this many times on the show before,

00:47:32 ◼   ► but I had a friend who used to live near me

00:47:34 ◼   ► and he was really into Panerais.

00:47:36 ◼   ► And everyone that I had seen was just freakin' mammoth.

00:47:40 ◼   ► And so just like you said, Marco,

00:47:42 ◼   ► If one has the confidence to wear a freaking mammoth watch, even on a teeny tiny wrist

00:47:47 ◼   ► like mine, then power to you.

00:47:48 ◼   ► I am not that person, and apparently Marco isn't either.

00:47:51 ◼   ► And so I've always, I mean, leaving aside the fact that Panerais are obscenely expensive,

00:47:54 ◼   ► I've always lusted after one, but I don't think I would ever actually wear one because

00:47:58 ◼   ► I have such a tiny tiny wrist.

00:48:00 ◼   ► And here is a similar situation.

00:48:02 ◼   ► So you know, the regular, if you will, or the base model Apple Watch Series 8 is 41

00:48:08 ◼   ► the larger of the regular Apple Watches is 45 millimeters

00:48:12 ◼   ► and this is 49, is that right?

00:48:15 ◼   ► - Yeah. - Yeah, it's 49 millimeters.

00:48:15 ◼   ► - And it's hard to compare it to regular watch sizes

00:48:19 ◼   ► because most regular watches are round

00:48:21 ◼   ► and when you compare a round watch size

00:48:24 ◼   ► to a square watch size, it's a different ballgame.

00:48:27 ◼   ► You really can't compare them directly.

00:48:29 ◼   ► You think you can, you think you can figure it out,

00:48:31 ◼   ► you can't, trust me.

00:48:33 ◼   ► Like, you know, I wear the 41 millimeter Apple Watch,

00:48:36 ◼   ► but that compares, I would say, pretty well

00:48:39 ◼   ► to a maybe 39 to 40 millimeter round.

00:48:43 ◼   ► You know, it doesn't seem as big.

00:48:45 ◼   ► If I got a 41 millimeter round watch,

00:48:48 ◼   ► that looks bigger on my wrist than this does

00:48:49 ◼   ► by a decent amount.

00:48:51 ◼   ► So you can't quite compare them directly.

00:48:53 ◼   ► Also, it matters like how the straps fall.

00:48:57 ◼   ► You know, some watches, including the regular Apple Watch,

00:48:59 ◼   ► you know, the strap comes out a bit

00:49:02 ◼   ► before it starts curving downward

00:49:03 ◼   ► because the angle of the strap slots

00:49:06 ◼   ► is kind of, is flat with the watch, or it's almost flat.

00:49:09 ◼   ► Whereas the Apple Watch Ultra, I keep thinking

00:49:12 ◼   ► it's called the Apple Watch Explorer,

00:49:13 ◼   ► 'cause that's what I want it to be called.

00:49:14 ◼   ► The Apple Watch Ultra, it looks like the mounting points

00:49:18 ◼   ► for the strap actually go down at a steeper angle.

00:49:20 ◼   ► And it's made to be like, they know how big it is,

00:49:25 ◼   ► and so they're making it a little bit more compatible

00:49:27 ◼   ► with medium-sized to small wrists by having it

00:49:30 ◼   ► curve a little bit more in a certain way.

00:49:32 ◼   ► So they're doing what they can.

00:49:33 ◼   ► It is still a very big watch.

00:49:34 ◼   ► It's also a very thick watch.

00:49:36 ◼   ► I didn't look at the measurements if they've given them,

00:49:39 ◼   ► but you can tell from the side profile,

00:49:41 ◼   ► this is a big thing.

00:49:42 ◼   ► But again, for the people who are getting it

00:49:45 ◼   ► for its features or for its lifestyle look,

00:49:48 ◼   ► whatever that's important to you, they don't care.

00:49:52 ◼   ► Like they want it to be big or they don't mind that it's big

00:49:54 ◼   ► because it's serving a function that they need.

00:49:56 ◼   ► - Well, there's more than just fashion involved though,

00:49:58 ◼   ► especially with something this big.

00:50:00 ◼   ► And especially because the little,

00:50:02 ◼   ► the whatever they're called, the little ears

00:50:03 ◼   ► where the straps are, like whatever angle they happen to be at, I can't tell if they're

00:50:06 ◼   ► steeper, but it's a fixed angle, right?

00:50:08 ◼   ► There's no change.

00:50:09 ◼   ► You can pick different band designs to help with that, because some bands themselves stick

00:50:14 ◼   ► out, whereas other ones have basically a thing that goes in a slot and another thing that

00:50:17 ◼   ► hooks into that.

00:50:19 ◼   ► But the issue at the bottom of all this for a lot of people has nothing to do with fashion,

00:50:23 ◼   ► it has to do with comfort.

00:50:25 ◼   ► Like part of being outdoors and exercising with something, it has to be on your wrist

00:50:29 ◼   ► in a secure and comfortable way.

00:50:32 ◼   ► If it is rubbing or banging or bumping, A, it's not going to be comfortable and who wants

00:50:36 ◼   ► that, and B, it's not going to do its job right because you need to maintain enough

00:50:40 ◼   ► contact in the right places to do the right thing.

00:50:43 ◼   ► So in the end, size can be a disqualifier even if you don't care anything about the

00:50:46 ◼   ► fashion.

00:50:47 ◼   ► And speaking of fashion, with the Panerais and everything and the whole crown guard business,

00:50:52 ◼   ► the Panerais, I was trying to think of a car equivalent, it's so comically exaggerated

00:50:57 ◼   ► for the purpose of fashion because with the crown guards the size they are on these big

00:51:02 ◼   ► chunky phones the crown itself is also large to match the crown guard so it's like oh you

00:51:07 ◼   ► know Marco's explanation before of like well what if what if you hit the watch against

00:51:10 ◼   ► something like if the crown is sticking out and it could you know you could bend it or

00:51:14 ◼   ► break it and you'll damage your watch so now you need a crown guard and Panerai says okay

00:51:18 ◼   ► well how about we have gigantic crown guards but then of course we need a gigantic crown

00:51:23 ◼   ► that's even more prone to being hit so let's make the crown guards even bigger and it's

00:51:25 ◼   ► like doesn't make any sense no one's using those to rock climb anyway and

00:51:28 ◼   ► they're just a comical exaggeration of what it should be but especially on the

00:51:32 ◼   ► Apple watch why does it have a crown at all well Apple wanted to reference real

00:51:35 ◼   ► watches and it's a it's an input control and yada yada but it has a touchscreen

00:51:38 ◼   ► on it right and so here they are with their they could have made a different

00:51:42 ◼   ► choice here and say oh well we don't want to have a vulnerable crown so we'll

00:51:45 ◼   ► steal the sucker up no no digital crown but they can't because their whole ass

00:51:48 ◼   ► is based on it or they kind of like painted themselves into a skeuomorphic

00:51:53 ◼   ► corner here by saying we're going to have a crown on it,

00:51:56 ◼   ► which means that if we ever make a rugged one,

00:51:58 ◼   ► and we want to keep the crown,

00:52:00 ◼   ► we have to put in a crown guard.

00:52:01 ◼   ► It's like you didn't need any of that.

00:52:02 ◼   ► Like you could have just made it a touchscreen,

00:52:04 ◼   ► but they didn't.

00:52:05 ◼   ► So here we are with a crown guard.

00:52:06 ◼   ► At least it's not comically exaggerated,

00:52:08 ◼   ► but they did extend the crown guard to be around the button,

00:52:12 ◼   ► which then itself extends out.

00:52:13 ◼   ► And that's a good idea because it's easier to press

00:52:15 ◼   ► with gloves or whatever.

00:52:16 ◼   ► But that leads to a lot of sort of design awkwardness.

00:52:19 ◼   ► And that design awkwardness,

00:52:20 ◼   ► I think is part of the aesthetic,

00:52:23 ◼   ► part of the style of this type of watch

00:52:26 ◼   ► is design awkwardness.

00:52:28 ◼   ► It's like the stupid thing that I hate,

00:52:30 ◼   ► the plastic wheel arch cladding on,

00:52:35 ◼   ► it's sort of like the Subaru Outback or whatever,

00:52:36 ◼   ► you take a regular car and the Volvo's out,

00:52:38 ◼   ► take a regular car and put plastic,

00:52:40 ◼   ► matte black plastic cladding around the wheel wells

00:52:43 ◼   ► to show that it's rugged, right?

00:52:45 ◼   ► And it's incredibly dumb, it is 100% a fashion thing,

00:52:49 ◼   ► and has no real functional advantage

00:52:51 ◼   ► other than now you're gonna scratch up the plastic

00:52:52 ◼   ► instead of scratching up the body.

00:52:54 ◼   ► It's like, well, yeah, but I don't care

00:52:55 ◼   ► if the plastic's scratched up.

00:52:56 ◼   ► You do, it looks ugly too.

00:52:57 ◼   ► Anyway, that's what I feel like this watch is doing.

00:53:00 ◼   ► They had to put the crown guard there

00:53:02 ◼   ► to sort of fit in with the other cool kids

00:53:05 ◼   ► who are putting a guard on the crown.

00:53:08 ◼   ► To give the Panerai example,

00:53:09 ◼   ► one way you can make your crown less vulnerable

00:53:12 ◼   ► to being knocked into something,

00:53:14 ◼   ► not on a digital watch, but on a regular watch,

00:53:16 ◼   ► make the crown way smaller and lower profile.

00:53:19 ◼   ► You only use it when you're winding it.

00:53:21 ◼   ► It's not a big deal.

00:53:22 ◼   ► And it's like, but no, we have to make the crown big

00:53:25 ◼   ► 'cause it's part of, and here, obviously,

00:53:26 ◼   ► the crown is not for winding,

00:53:28 ◼   ► so they have to make it big enough

00:53:29 ◼   ► for you to use with your finger.

00:53:30 ◼   ► But it's just, I look at this watch,

00:53:31 ◼   ► and it's such a slightly confused device

00:53:35 ◼   ► that is constrained by all the watches

00:53:39 ◼   ► that have ever come before it.

00:53:40 ◼   ► It's constrained by the Apple Watch

00:53:41 ◼   ► that has come before it, and it's also constrained

00:53:43 ◼   ► by the fashion of its peers.

00:53:45 ◼   ► It has to look of a piece with them.

00:53:47 ◼   ► It has to look tough, it has to look tactical,

00:53:50 ◼   ► it has to appeal to the watch nerds who knew before today

00:53:54 ◼   ► what the words crown guard meant.

00:53:56 ◼   ► And so here we are.

00:53:57 ◼   ► The one good thing it has going for it,

00:54:00 ◼   ► and this is something we discussed on past shows,

00:54:02 ◼   ► is like, well, could Apple ever make a watch like this?

00:54:04 ◼   ► 'Cause most watches like this,

00:54:06 ◼   ► you wanna do things with,

00:54:07 ◼   ► I wanna do my splits when I'm doing a long race.

00:54:11 ◼   ► They'd have to have more buttons, right?

00:54:14 ◼   ► more than just the wheel and the button.

00:54:16 ◼   ► And hey, they added another button to this

00:54:18 ◼   ► because it's a giant watch and they have room for it

00:54:20 ◼   ► and it's a programmable button or will be anyway.

00:54:22 ◼   ► So apps can incorporate what that button does.

00:54:24 ◼   ► That's a great idea, Apple.

00:54:26 ◼   ► I bet some of your other watches

00:54:28 ◼   ► could also benefit from additional button

00:54:30 ◼   ► but they're not quite ready to go there.

00:54:31 ◼   ► I mean, Casio digital watches from my childhood

00:54:33 ◼   ► had four buttons on them, maybe even five,

00:54:35 ◼   ► although one of them had these little pins.

00:54:37 ◼   ► Right, and they didn't have a crown

00:54:39 ◼   ► because they were digital watches.

00:54:40 ◼   ► Anyway, I do think there is significant room

00:54:44 ◼   ► for innovation in the watch space,

00:54:46 ◼   ► and this weirdo watch shows that Apple is willing

00:54:49 ◼   ► to go there a little bit, and I applaud that.

00:54:52 ◼   ► - Well, and first of all, some quick updates

00:54:55 ◼   ► for those less nerdy in the watch world.

00:54:57 ◼   ► Panerai does sell multiple watch families,

00:54:59 ◼   ► some of which have the giant crown guard,

00:55:01 ◼   ► some of which have no crown guard,

00:55:03 ◼   ► and some of which go down to 38 millimeters, Casey.

00:55:05 ◼   ► Anyway. (laughs)

00:55:06 ◼   ► - Oh, don't tell me this.

00:55:07 ◼   ► So as I'm listening to you, I'm browsing the Panerai site,

00:55:11 ◼   ► and I love the look of these so much,

00:55:13 ◼   ► but as soon as I start looking at prices,

00:55:14 ◼   ► I'm immediately, you know, okay, I'm out.

00:55:17 ◼   ► But out of curiosity, I was like, okay,

00:55:18 ◼   ► let me scroll down on the Luminor series,

00:55:21 ◼   ► which is what I consider to be quintessential Panerai,

00:55:23 ◼   ► maybe I'm dead wrong about that, but anyways,

00:55:25 ◼   ► I scroll all the way down to the bottom,

00:55:27 ◼   ► the Luminor Torbillion GMT.

00:55:30 ◼   ► - Oh, God, you're killing me.

00:55:32 ◼   ► - Wait, what is it, how am I supposed to pronounce it?

00:55:35 ◼   ► No, I don't know, I'm ignorant, tell me.

00:55:37 ◼   ► Okay, so tell me, I don't know.

00:55:38 ◼   ► - Well, it's a French word,

00:55:39 ◼   ► so I'm probably gonna butcher it too,

00:55:40 ◼   ► but it's closer to Tourbillon than what you said.

00:55:43 ◼   ► - Oh, okay.

00:55:44 ◼   ► Well, the Luminor T, GMT.

00:55:47 ◼   ► Anyway, the point I'm driving at.

00:55:49 ◼   ► - Those are usually like, what, 100 grand?

00:55:50 ◼   ► - $180,000 for a friggin' watch.

00:55:53 ◼   ► And by the way-- - Yeah, Tourbillons are like

00:55:54 ◼   ► the watch world's ridiculous crown jewel thing.

00:55:57 ◼   ► Nobody wears this. - Hold on, though.

00:55:59 ◼   ► Hold on.

00:56:00 ◼   ► Excluding sales tax.

00:56:01 ◼   ► $180,000.

00:56:03 ◼   ► They're so good looking.

00:56:05 ◼   ► This particular one is eh, but they're so good looking.

00:56:07 ◼   ► - No, at most Panerais, you're gonna be looking at

00:56:09 ◼   ► six to 10 grand, which is a lot, but you know,

00:56:11 ◼   ► that's, anyway, that's what they are.

00:56:12 ◼   ► - And none of them will ever be bumped into any surface

00:56:14 ◼   ► such that that crown guard does anything for you.

00:56:16 ◼   ► - No, no, the crown guard is purely historical/fashion.

00:56:19 ◼   ► Anyway, so there's that.

00:56:21 ◼   ► But also, you know, Jon, you mentioned like, you know,

00:56:23 ◼   ► why they still have the crown.

00:56:25 ◼   ► They told you right there in the presentation,

00:56:27 ◼   ► and you just said it yourself, when you're wearing gloves,

00:56:29 ◼   ► or if you're underwater, like, it's really nice to have

00:56:32 ◼   ► non-touchscreen input methods on this device,

00:56:35 ◼   ► because as something that's based so much on activity,

00:56:39 ◼   ► There are lots of cases where you either can't use

00:56:42 ◼   ► a touch screen or it's really inconvenient

00:56:43 ◼   ► to use a touch screen or it's imprecise to use a touch screen

00:56:46 ◼   ► so adding the action button which is the coolest name

00:56:49 ◼   ► they came up with for the next 20 minutes

00:56:52 ◼   ► and the fact that it's orange looks awesome,

00:56:54 ◼   ► like I love that, I wish they offered these orange accents

00:56:57 ◼   ► and the other watches, anyway,

00:56:59 ◼   ► like they're adding these things because

00:57:03 ◼   ► when you're in a lot of these situations or activities

00:57:05 ◼   ► that they wanna sell this into,

00:57:07 ◼   ► It sucks using a touchscreen, or you can't.

00:57:09 ◼   ► So that's great.

00:57:11 ◼   ► - But there are other choices.

00:57:12 ◼   ► Like the digital crown is because watches

00:57:13 ◼   ► have little winders on them.

00:57:14 ◼   ► Like that's why.

00:57:15 ◼   ► If you were faced with a blank sheet of paper

00:57:16 ◼   ► and said I need a watch that I can use with gloves on

00:57:19 ◼   ► and it's gonna have a touchscreen

00:57:20 ◼   ► but you might not be able to use a touchscreen,

00:57:21 ◼   ► so many other solutions involving levers

00:57:24 ◼   ► or like an up and down button

00:57:26 ◼   ► or like a thing that you pull,

00:57:28 ◼   ► like things that could be more resilient.

00:57:29 ◼   ► Because this, I mean the crown guard

00:57:31 ◼   ► doesn't guard the whole crown.

00:57:32 ◼   ► Parts of it are still sticking out

00:57:34 ◼   ► so you can reach them with your fingers

00:57:35 ◼   ► and that could catch on something.

00:57:36 ◼   ► There are better, more durable solutions that involve

00:57:39 ◼   ► like a lump that you could yank or pull

00:57:41 ◼   ► or a small thing sticking out

00:57:43 ◼   ► if you just wanted to have an up and down type thing.

00:57:45 ◼   ► But they are constrained by history

00:57:47 ◼   ► and by their choice to use it as an interface element.

00:57:48 ◼   ► And truly, this is a better interface element

00:57:51 ◼   ► than any kind of lever or thing or whatever

00:57:53 ◼   ► for most cases when you're not wearing gloves.

00:57:55 ◼   ► So I don't think it's necessarily the wrong choice,

00:57:57 ◼   ► but it is not a blank sheet of paper.

00:58:00 ◼   ► I don't know anything about the competing Garmin things

00:58:04 ◼   ► or whatever, but how many of them lean so heavily

00:58:06 ◼   ► the digital crown is the Apple one. I would imagine not as many. All right, anything else

00:58:11 ◼   ► on the Ultra band compatibility, which were some people were worried about from the rumors.

00:58:16 ◼   ► It's not like there's special bands to the ultra. It's the same bands that would fit

00:58:20 ◼   ► the other big Apple watches. Oh, I didn't realize that. I don't think they stated that

00:58:23 ◼   ► in the show. It's actually more complicated than you would think. Like I put this little

00:58:26 ◼   ► screenshot from Apple's website because they do have the smaller bands like the 40. What

00:58:30 ◼   ► it says is the 41 millimeter bands work with a 38 and 40 millimeter cases. The 45 millimeter

00:58:34 ◼   ► bands work with the 42, 44, and 49mm cases, but the braided solo loop bands are only compatible

00:58:40 ◼   ► with the SE and the series are newer.

00:58:44 ◼   ► The point is, this does not introduce a new band category.

00:58:47 ◼   ► Of course it introduces many new bands, and you probably want one of these cool rugged

00:58:50 ◼   ► outdoorsy ones, so that's a separate issue, but they continue to not break compatibility.

00:58:56 ◼   ► So if you have way way way too much money invested in Apple Watch bands as long as you

00:59:00 ◼   ► are on in the large size class you can still reuse your stuff. Also one one

00:59:05 ◼   ► thing that I hope the Apple Watch Ultra does is be the proven ground for

00:59:11 ◼   ► technologies and improvements that then get filtered down to the lower end models

00:59:16 ◼   ► in the future. So for instance you know obviously yeah having another button

00:59:19 ◼   ► would be great I would love that having buttons like you know one issue I face

00:59:23 ◼   ► frequently is if I'm wearing weightlifting gloves they have this big

00:59:29 ◼   ► like flap this Velcro thing that's right next

00:59:31 ◼   ► to where my watch crown and sleep button are,

00:59:34 ◼   ► and in certain wrist positions,

00:59:35 ◼   ► it's easy for that glove to inadvertently

00:59:37 ◼   ► depress that button.

00:59:38 ◼   ► And so having some kind of light crown guarding

00:59:42 ◼   ► around the regular Apple Watch buttons,

00:59:44 ◼   ► I actually might use that.

00:59:46 ◼   ► Also, the hardware features.

00:59:48 ◼   ► They mentioned that the Apple Watch Ultra

00:59:51 ◼   ► has this new dual frequency GPS module,

00:59:54 ◼   ► where there's apparently a new GPS frequency called L5

00:59:57 ◼   ► that I was not aware of.

00:59:58 ◼   ► I'll have to look into it for next week's show.

01:00:00 ◼   ► But they now use dual GPS frequencies, L1 and L5,

01:00:05 ◼   ► plus, quote, custom algorithms

01:00:08 ◼   ► to have much better GPS accuracy, especially in cities,

01:00:11 ◼   ► than any other, quote, any other sport watch on the market.

01:00:14 ◼   ► I don't know how it compares to what phones have,

01:00:17 ◼   ► but that would be nice to see on everything that has GPS,

01:00:20 ◼   ► on our phones, on our watches.

01:00:21 ◼   ► So again, maybe this can be the proving ground

01:00:24 ◼   ► for new technologies, the same way like, you know,

01:00:26 ◼   ► Halo cars are that for car makers,

01:00:28 ◼   ► and then maybe some of this trickles down

01:00:30 ◼   ► to the other models in the future.

01:00:32 ◼   ► - Yeah, another interesting thing, speaking of Halo stuff,

01:00:34 ◼   ► is I mean, this is, I'm assuming,

01:00:36 ◼   ► straight out of the real watch world, intentionally or not,

01:00:39 ◼   ► the whole fact that you can use it as a dive computer,

01:00:41 ◼   ► right, and they partnered with that dive computer company,

01:00:43 ◼   ► and like, you actually, you could use it as your wristwatch,

01:00:45 ◼   ► it does all the things you need a dive wristwatch to do,

01:00:47 ◼   ► and it's, you know, it can go down

01:00:49 ◼   ► and really deep in the water,

01:00:50 ◼   ► much deeper than any other watch,

01:00:51 ◼   ► and it's got this application

01:00:52 ◼   ► that gives you all the dive info that you need,

01:00:54 ◼   ► which I didn't know anything about, it's not a diver,

01:00:57 ◼   ► how many people are going to ever dive with this watch?

01:00:59 ◼   ► Very, very few, just like how many people

01:01:01 ◼   ► are ever going to dive with a, you know,

01:01:04 ◼   ► go on a submarine with their Submariner.

01:01:06 ◼   ► Like, you buy it, not be, you know,

01:01:08 ◼   ► yes, the people who are gonna dive with it

01:01:10 ◼   ► are gonna then compare it against

01:01:12 ◼   ► the competing diving watches,

01:01:13 ◼   ► but there are so few people in the world

01:01:15 ◼   ► who do that, relatively speaking,

01:01:16 ◼   ► in terms of the number of total Apple watches sold.

01:01:19 ◼   ► But other people like the idea that they have a watch

01:01:23 ◼   ► that they could dive with,

01:01:25 ◼   ► and then they're gonna dive with it.

01:01:26 ◼   ► It's like the SUV that never goes off-road.

01:01:29 ◼   ► They just like the idea that it could,

01:01:30 ◼   ► in the same way that people would compare watches to,

01:01:33 ◼   ► you know, it's whatever, the depth that it's good for.

01:01:35 ◼   ► It's like, oh, how deep have you been?

01:01:36 ◼   ► Well, I went in the low end of the pool at the hotel once.

01:01:39 ◼   ► Right? (laughing)

01:01:41 ◼   ► It's not, it's aspirational, right?

01:01:43 ◼   ► And that's part of the message of this watch,

01:01:45 ◼   ► you know, and you were watching it, Margot,

01:01:47 ◼   ► the thing you were making comments about,

01:01:48 ◼   ► how your life is not exciting enough for this watch.

01:01:50 ◼   ► That's the whole point.

01:01:51 ◼   ► They show the people running the ultra marathon,

01:01:53 ◼   ► climbing the mountain, right, diving under the sea.

01:01:56 ◼   ► You know, a tiny, tiny fraction of the people

01:01:59 ◼   ► who buy this watch are ever gonna do it,

01:02:01 ◼   ► but everybody who buys this watch

01:02:02 ◼   ► likes the idea of those activities.

01:02:05 ◼   ► You know, so even if they never don't kid themselves

01:02:08 ◼   ► that they're ever gonna do them,

01:02:09 ◼   ► it's just, it's the same reason, you know,

01:02:11 ◼   ► you'd buy like a fast car.

01:02:12 ◼   ► Like, you ever gonna drive fast?

01:02:13 ◼   ► You ever gonna go 200 miles per hour?

01:02:15 ◼   ► No, you just like it because it's a cool thing

01:02:18 ◼   ► that could go 200 miles an hour, right?

01:02:19 ◼   ► And so this watch could go into the ocean,

01:02:22 ◼   ► could go up Mount Everest even if you never do.

01:02:24 ◼   ► - And by the way, real time follow up,

01:02:25 ◼   ► friends of the show, Ryan Jones has reminded me

01:02:27 ◼   ► that there's a pretty good reason

01:02:29 ◼   ► why they didn't call this the Apple Watch Explorer,

01:02:32 ◼   ► that there's a small watch company

01:02:33 ◼   ► that already has been selling a model called Explorer

01:02:36 ◼   ► for about 70 years called Rolex.

01:02:39 ◼   ► So there might be a trademark issue there,

01:02:41 ◼   ► so I'm guessing that Apple Watch Explorer

01:02:44 ◼   ► can never be a model name.

01:02:45 ◼   ► - It's also a worse name.

01:02:47 ◼   ► I still don't think it's a name.

01:02:47 ◼   ► - It's a much better name, but they can't use it.

01:02:49 ◼   ► - It's not an Apple-y name, right?

01:02:51 ◼   ► Ultra for all sports is a modern Apple name.

01:02:55 ◼   ► I mean, extreme would have been the obvious choice, right?

01:02:58 ◼   ► 'Cause they even talked about extreme sports or whatever.

01:03:01 ◼   ► And that makes perfect sense to me.

01:03:02 ◼   ► It looks like an extreme version of it,

01:03:03 ◼   ► but I guess they didn't go with extreme either.

01:03:06 ◼   ► - What are you gonna do?

01:03:06 ◼   ► - That was, they would use that from the era

01:03:08 ◼   ► where they did quartz extreme.

01:03:09 ◼   ► Either one of you remember what that was?

01:03:10 ◼   ► - Yeah. - I'm aware of that

01:03:11 ◼   ► as being a thing, but I think that was before.

01:03:13 ◼   ► - But that's far from the marketing department.

01:03:14 ◼   ► I do wonder how much the marketing department

01:03:16 ◼   ► gets involved in like,

01:03:17 ◼   ► here's what we're gonna call this new framework or API.

01:03:19 ◼   ► Like, I guess they get involved at some point,

01:03:21 ◼   ► But back in the course extreme days, who knows.

01:03:23 ◼   ► - We are sponsored this week by Memberful,

01:03:27 ◼   ► the easiest way to build sustainable recurring revenue

01:03:30 ◼   ► by selling membership to your audience.

01:03:33 ◼   ► Memberful has everything you need

01:03:35 ◼   ► to run a membership program.

01:03:37 ◼   ► Things like custom branding, gift subscriptions,

01:03:39 ◼   ► Apple Pay support, free trials, private podcast,

01:03:42 ◼   ► tons more, all of this integrates

01:03:45 ◼   ► with the tools you already use

01:03:47 ◼   ► and they have a world class support team

01:03:48 ◼   ► ready to get you started

01:03:49 ◼   ► in case you need any help along the way.

01:03:51 ◼   ► Memberful is awesome.

01:03:52 ◼   ► And I gotta say, one thing that's really important to me

01:03:55 ◼   ► is that you own the process.

01:03:57 ◼   ► And Memberful does this for you.

01:03:59 ◼   ► You have full control and ownership of your audience,

01:04:02 ◼   ► your brand, and your membership.

01:04:04 ◼   ► Payments even go directly to your own Stripe account.

01:04:07 ◼   ► And it lets you create all sorts of stuff around this.

01:04:09 ◼   ► So whether you wanna host access to certain things,

01:04:12 ◼   ► private podcast hosting, whatever that may be,

01:04:15 ◼   ► they support all of this.

01:04:16 ◼   ► They integrate with a lot of the tools

01:04:17 ◼   ► you might already use, like WordPress, MailChimp,

01:04:20 ◼   ► Discord, and so much more.

01:04:23 ◼   ► And all of this is just a great way

01:04:24 ◼   ► to build a membership program.

01:04:25 ◼   ► And you know, I mean, we're a little bit biased here

01:04:27 ◼   ► 'cause we have a membership program,

01:04:29 ◼   ► but I gotta say that it's pretty great to have a membership,

01:04:31 ◼   ► you know, 'cause you can really diversify your revenue

01:04:33 ◼   ► and not just have ads be the only way you make money.

01:04:36 ◼   ► And Memberful is a great way to do this.

01:04:38 ◼   ► This is kind of, you know,

01:04:40 ◼   ► a pain in the butt stuff to build yourself.

01:04:42 ◼   ► I speak from experience here. (laughs)

01:04:44 ◼   ► And so I can strongly recommend

01:04:46 ◼   ► have Memberful do it for you,

01:04:48 ◼   ► 'cause it's a great service.

01:04:50 ◼   ► You buy some of the biggest creators on the web

01:04:52 ◼   ► for a good reason.

01:04:53 ◼   ► See for yourself, you can get started for free

01:04:55 ◼   ► with no credit card required at memberful.com/atp.

01:05:00 ◼   ► See why so many creators use Memberful, it is great.

01:05:04 ◼   ► Memberful.com/atp to get started today.

01:05:08 ◼   ► Thank you so much to Memberful for sponsoring our show.

01:05:11 ◼   ► - Let me tell you a short story.

01:05:16 ◼   ► I was a devoted AirPods fan since the originals came out.

01:05:20 ◼   ► I had, I think, one pair of the original original ones, and then I got a pair with the Qi charging

01:05:25 ◼   ► case of memory serves, and then this past Christmas, Aaron got me AirPods Pro for Christmas.

01:05:31 ◼   ► And I love these darn things even more than I loved my original AirPods, which is saying

01:05:36 ◼   ► something because they are, up until maybe this laptop, they're my favorite Apple product

01:05:40 ◼   ► in many, many years.

01:05:42 ◼   ► And I really selfishly, completely selfishly,

01:05:46 ◼   ► did not wanna know anything about new AirPods today,

01:05:50 ◼   ► 'cause I like my AirPods Pro,

01:05:52 ◼   ► and I don't want them to be old

01:05:53 ◼   ► and busted pieces of garbage,

01:05:54 ◼   ► and man, they are old and busted pieces of garbage now.

01:05:57 ◼   ► - I was gonna say, that makes one of us

01:05:58 ◼   ► who didn't wanna hear about this,

01:05:59 ◼   ► 'cause as my original, like, you know,

01:06:01 ◼   ► day, like week one AirPod Pros,

01:06:05 ◼   ► the battery is not in great shape.

01:06:07 ◼   ► (laughs)

01:06:08 ◼   ► And so I was really hoping about this,

01:06:11 ◼   ► So to me this is great news.

01:06:13 ◼   ► And Tiff and I, because she also has early AirPod Pros

01:06:17 ◼   ► and have also, she's like, they barely work anymore.

01:06:20 ◼   ► So like, this definitely got like the most excitement

01:06:25 ◼   ► from our family to jump on this

01:06:26 ◼   ► as soon as we can possibly order it.

01:06:27 ◼   ► - Yeah, no, I don't blame you.

01:06:28 ◼   ► And again, I'm being selfish and I'm mostly kidding.

01:06:30 ◼   ► Like these look super cool.

01:06:32 ◼   ► I just, I love my AirPods Pro, the ones I have so much.

01:06:36 ◼   ► And to just crank it up to 11, that's a reference, Jon,

01:06:39 ◼   ► That just strikes me as, these are gonna be amazing.

01:06:43 ◼   ► Now I personally am going to attempt to hold out

01:06:45 ◼   ► and not upgrade quite yet,

01:06:47 ◼   ► because it seems pretty wasteful even though

01:06:49 ◼   ► I'm really digging on a lot of stuff

01:06:52 ◼   ► they're talking about here.

01:06:53 ◼   ► So what are they talking about?

01:06:54 ◼   ► They're talking about a new H2 chip

01:06:55 ◼   ► with high bandwidth connectivity.

01:06:57 ◼   ► They have a new low distortion audio driver in custom amp.

01:07:02 ◼   ► They talked about personalized spatial audio,

01:07:03 ◼   ► which I did not think was unique to these, is it?

01:07:06 ◼   ► I thought we could do that with--

01:07:07 ◼   ► - It's kinda not.

01:07:08 ◼   ► That's kind of an iOS feature.

01:07:10 ◼   ► - Right, that's what I thought.

01:07:11 ◼   ► - Spatial audio is the feature,

01:07:12 ◼   ► and lots of their products support spatial audio.

01:07:15 ◼   ► And the thing they were advertising

01:07:17 ◼   ► doesn't have anything specific due to the AirPods,

01:07:19 ◼   ► because like, hey, you can hold your phone up to your ear.

01:07:22 ◼   ► We talked about this before with iOS 16.

01:07:23 ◼   ► You can hold your phone up to your ear,

01:07:25 ◼   ► and the TrueDepth camera will get a picture of your ear,

01:07:27 ◼   ► and will try to give you a custom head-related

01:07:29 ◼   ► transfer function that makes spatial audio sound

01:07:32 ◼   ► right according to the shape of your ears.

01:07:34 ◼   ► And you may be thinking, well,

01:07:35 ◼   ► what does the shape of my ears have to do with anything?

01:07:37 ◼   ► AirPods Pro go jammed into my little ear hole.

01:07:40 ◼   ► Like there, it doesn't,

01:07:41 ◼   ► the sound never even touches the outside of my ear.

01:07:43 ◼   ► Ah, but what they're trying to do is know what shape

01:07:45 ◼   ► the outside of your ear is,

01:07:46 ◼   ► so they know what kind of sound to shove into your ear hole

01:07:50 ◼   ► to fool into thinking that sound bounced off your

01:07:52 ◼   ► weird shaped ear and everything, right?

01:07:54 ◼   ► So that's, that's the thing they're doing here.

01:07:56 ◼   ► And that I think is basically a feature of iOS 16,

01:07:59 ◼   ► but they wanted to show it here because it looks cool.

01:08:02 ◼   ► - So active noise cancellation,

01:08:03 ◼   ► which is what possibly my favorite feeling,

01:08:05 ◼   ► I love the AirPods Pro for two reasons.

01:08:08 ◼   ► One, I genuinely think they sound way better.

01:08:10 ◼   ► And number two, the active noise cancellation is so nice.

01:08:14 ◼   ► And they are saying that in the new AirPods Pro 2,

01:08:17 ◼   ► the ANC is twice as much noise canceled,

01:08:20 ◼   ► which is super duper cool.

01:08:22 ◼   ► They also have something,

01:08:24 ◼   ► I think I'm skipping ahead a little bit,

01:08:25 ◼   ► what do they call it?

01:08:26 ◼   ► Adaptive transparency, I believe.

01:08:27 ◼   ► Let's say you wanna be in transparency mode

01:08:31 ◼   ► where you can hear things that are happening around you,

01:08:33 ◼   ► but you don't want to hear a jackhammer that's right nearby.

01:08:37 ◼   ► Well, they have this new thing called adaptive transparency,

01:08:40 ◼   ► where it samples at like 48,000 hertz,

01:08:43 ◼   ► and it will try to make something like a jackhammer

01:08:46 ◼   ► or a train or something like that.

01:08:48 ◼   ► They will cancel just that out

01:08:50 ◼   ► and leave everything else behind so you can hear it,

01:08:52 ◼   ► which I think is super duper cool.

01:08:54 ◼   ► They also said that they have large, medium, small,

01:08:56 ◼   ► and now extra small tips

01:08:57 ◼   ► if you have a particularly small ear hole, which is cool.

01:09:01 ◼   ► Longer battery life.

01:09:02 ◼   ► Another thing that I think is super neat,

01:09:04 ◼   ► and I had to do something like this very recently,

01:09:06 ◼   ► I had lost my AirPods Pro in the house.

01:09:08 ◼   ► I knew for sure they were in the house,

01:09:10 ◼   ► 'cause I had just used them like an hour or two ago,

01:09:11 ◼   ► but I put them somewhere dumb.

01:09:13 ◼   ► And I realized, wait a second,

01:09:15 ◼   ► I think I might be able to do this on Find My,

01:09:17 ◼   ► and I did, and not only that,

01:09:19 ◼   ► but apparently the AirPods Pro have whatever,

01:09:22 ◼   ► what is it, the ultra wide band or something,

01:09:25 ◼   ► what is the thing I'm thinking of

01:09:26 ◼   ► where you can do the homing beacon mode?

01:09:28 ◼   ► - The U1, the U1 Japan.

01:09:29 ◼   ► - Okay, so anyway, so I was able to do that,

01:09:31 ◼   ► Now granted, it took me like a lap around the house

01:09:33 ◼   ► before I got close enough to them for that thing to work.

01:09:36 ◼   ► But then, you know, I could point my phone

01:09:38 ◼   ► and twist around and it would say,

01:09:39 ◼   ► no, it's to the right, to the left, and then I'd stop.

01:09:41 ◼   ► Okay, go straight ahead.

01:09:42 ◼   ► You know, three feet, two feet, one feet, there it is.

01:09:44 ◼   ► Well, that obviously still exists in the AirPods Pro 2,

01:09:46 ◼   ► but what's even cooler is the case has a speaker on it,

01:09:51 ◼   ► which is super awesome.

01:09:52 ◼   ► So you can say, hey, I need you to play a sound,

01:09:55 ◼   ► and the case is what plays the sound

01:09:57 ◼   ► rather than the earbuds, and of course, the earbuds.

01:09:59 ◼   ► - Doesn't the existing case have a speaker on it too?

01:10:01 ◼   ► - I thought it just made the speaker louder.

01:10:02 ◼   ► - I don't think so.

01:10:04 ◼   ► - I believe it uses the speaker of the AirPods.

01:10:06 ◼   ► - That's what I thought.

01:10:08 ◼   ► - If the AirPods are in the case.

01:10:09 ◼   ► - No, just keep in mind, the AirPod Pros

01:10:11 ◼   ► are fairly old by this point.

01:10:13 ◼   ► They were designed before the Find My network

01:10:16 ◼   ► was really a thing.

01:10:18 ◼   ► And I think all this stuff that we can do with them,

01:10:20 ◼   ► having them play a little chirping noise and everything,

01:10:22 ◼   ► that was all kind of hacked on later, it seemed.

01:10:25 ◼   ► And so this is the first time we're getting this product

01:10:27 ◼   ► designed from the start to be part of this ecosystem.

01:10:31 ◼   ► - Yeah, so the speaker on the case can play noises,

01:10:34 ◼   ► which I think is super awesome.

01:10:36 ◼   ► You can use it with an Apple Watch charger,

01:10:38 ◼   ► which in principle I really like.

01:10:39 ◼   ► I don't think that's something I expect to do really ever,

01:10:43 ◼   ► well, not that I'm planning on buying these right away.

01:10:44 ◼   ► Anyway.

01:10:45 ◼   ► - That was a happy surprise though.

01:10:46 ◼   ► I'm actually very pleased to see like you can charge it

01:10:48 ◼   ► with lightning, not USB-C yet, but we'll get there,

01:10:51 ◼   ► or MagSafe, or the Apple Watch charger, like great.

01:10:53 ◼   ► Finally, like, you know, they're starting to realize like,

01:10:55 ◼   ► hey, you know what, having these chargers,

01:10:58 ◼   ► like the Apple iCharger that can only do one thing

01:11:00 ◼   ► is kind of annoying. (laughs)

01:11:02 ◼   ► And so, as long as we're stuck with it,

01:11:04 ◼   ► let's give it more uses.

01:11:05 ◼   ► - Yep, couldn't agree more.

01:11:07 ◼   ► Then everyone noticed, including me,

01:11:08 ◼   ► like something that looked almost like,

01:11:11 ◼   ► what is the smart connector on the back of the iPad?

01:11:13 ◼   ► Is that what I'm thinking of?

01:11:14 ◼   ► There was something on the side of the case,

01:11:15 ◼   ► and everyone was like, what the hell is this?

01:11:17 ◼   ► Well, apparently you can get an optional loop

01:11:20 ◼   ► that magnetically attaches to the case

01:11:22 ◼   ► on the side of the case,

01:11:22 ◼   ► and that's what that little connector was.

01:11:24 ◼   ► Not something for me, but again, I think that's cool that it's an option.

01:11:28 ◼   ► There are 250 bucks, you can order them, what, this coming Friday, available on or around

01:11:33 ◼   ► the 23rd.

01:11:34 ◼   ► They said you can do free engraving, you know, whatever, including the Moji, which, not for

01:11:39 ◼   ► me, but I think that's cool that they allow it.

01:11:42 ◼   ► And I'm really digging these.

01:11:43 ◼   ► If somebody wants to buy a pair for me, please feel free, but instead you should go to stjude.org/etp.

01:11:48 ◼   ► But nevertheless, if you had that much money, you can send them my way, because I'm too

01:11:52 ◼   ► cheap to buy ones that to replace my nine-month-old ones that I love so much

01:11:56 ◼   ► but there was also something else that happened during the segment John I

01:11:59 ◼   ► presume you were the first one to spot this of the three of us no I think I

01:12:04 ◼   ► didn't spot it when I was too busy Oh Tiff spotted things yeah a bunch of

01:12:09 ◼   ► people spotted it at this point so I did not in the background while the person

01:12:12 ◼   ► who was presenting the Apple watch while Mary Ann was like walking around and

01:12:15 ◼   ► going through like the scenery and saying this Apple watch she like comes

01:12:19 ◼   ► out of a subway car and then the person who walks onto the subway car standing on the

01:12:22 ◼   ► platform as she goes by or whatever is a character from one of the Apple TV+ shows, the television

01:12:28 ◼   ► show Severance, which is pretty cool, you should check it out. That was sort of a stealth

01:12:33 ◼   ► promo for that show, which would be slightly less stealth later in the program.

01:12:38 ◼   ► One of the little details that I took note of is that what they said during AirPods Pro's

01:12:43 ◼   ► presentation was that they were "our most popular AirPods." That surprised me.

01:12:48 ◼   ► "Oh, I missed that. I did not catch that at all."

01:12:51 ◼   ► - So one of the features these have

01:12:53 ◼   ► with the swipe for volume control,

01:12:55 ◼   ► I thought when they were doing this part,

01:12:56 ◼   ► I thought when they were doing this part,

01:12:57 ◼   ► I'm like, "Are they gonna do it?

01:12:59 ◼   ► Are they gonna make them so you can tap them?"

01:13:00 ◼   ► No, they didn't make them so you can tap them.

01:13:02 ◼   ► But maybe they'll get there eventually.

01:13:04 ◼   ► But anyway, the whole idea that you could rub your finger

01:13:06 ◼   ► on the side of the little stem and change the volume

01:13:08 ◼   ► is something we've been talking about

01:13:09 ◼   ► since the very first AirPods.

01:13:12 ◼   ► Because it's like, "Oh, these AirPods,

01:13:13 ◼   ► but how do you change the volume on them?"

01:13:14 ◼   ► Oh, you can use Siri to do it,

01:13:17 ◼   ► or you'll do it on your phone or whatever,

01:13:18 ◼   ► and they just never really tackled that problem

01:13:20 ◼   ► and now they're finally doing it.

01:13:21 ◼   ► And when we were talking about it,

01:13:22 ◼   ► lots of people would say,

01:13:23 ◼   ► "Oh, that would be a bad interface

01:13:25 ◼   ► "because it would be very awkward and difficult to do."

01:13:27 ◼   ► Well, now we're gonna find out

01:13:28 ◼   ► because they added it and the stem is even shorter

01:13:30 ◼   ► than it was, much shorter than it was

01:13:32 ◼   ► on the original AirPods.

01:13:34 ◼   ► And maybe it can be disabled if it's awkward or whatever,

01:13:36 ◼   ► but we'll see how it goes.

01:13:37 ◼   ► I imagine it's very conservative

01:13:39 ◼   ► so you don't accidentally brush your hand against it

01:13:40 ◼   ► and blow your eardrums out

01:13:41 ◼   ► because you made the volume go too high.

01:13:44 ◼   ► But I would love this on my non-sealed AirPods,

01:13:49 ◼   ► like whatever the regular AirPods version four,

01:13:53 ◼   ► would love to try a volume control like that

01:13:54 ◼   ► because very often I want to adjust the volume

01:13:57 ◼   ► by some small amount,

01:13:58 ◼   ► but I don't wanna walk into the other room

01:14:00 ◼   ► and do it on my phone where the phone is,

01:14:01 ◼   ► and I don't wanna have to try to make Siri do it

01:14:04 ◼   ► 'cause it just never works for me and it stops whenever.

01:14:07 ◼   ► So I totally endorse that feature.

01:14:09 ◼   ► I would also endorse the idea

01:14:10 ◼   ► that you could tap it to stop and start.

01:14:12 ◼   ► I feel like there's gotta be room in there

01:14:13 ◼   ► for them to do this, maybe when they eventually go stemless,

01:14:16 ◼   ► they'll do that.

01:14:17 ◼   ► - Yeah, I can't believe I forgot to talk about that

01:14:18 ◼   ► because the swipe for volume strikes me as so convenient.

01:14:22 ◼   ► I agree with you that maybe it'll turn out not so great,

01:14:25 ◼   ► but in principle anyway, before I've tried it,

01:14:27 ◼   ► it strikes me as so awesome

01:14:28 ◼   ► and such a great, great, great upgrade.

01:14:30 ◼   ► - One more thing about the high bandwidth connectivity

01:14:33 ◼   ► that you mentioned before,

01:14:35 ◼   ► they didn't really talk much about that

01:14:37 ◼   ► after they just tossed it out there, right?

01:14:39 ◼   ► And so like, what do they mean by that?

01:14:41 ◼   ► Like as far as we've been able to determine

01:14:43 ◼   ► based on public filings and stuff or whatever.

01:14:46 ◼   ► It's just like a higher bandwidth mode of Bluetooth.

01:14:48 ◼   ► It's not like ultra wide band or anything as far as we know.

01:14:51 ◼   ► Like the regular Bluetooth is three megabits

01:14:54 ◼   ► and then this is like a four and an eight megabit mode.

01:14:57 ◼   ► So considerably more bandwidth.

01:14:59 ◼   ► But what do they use that bandwidth for?

01:15:01 ◼   ► Again, they didn't attribute anything to that bandwidth.

01:15:06 ◼   ► One thing that they can obviously use it for

01:15:08 ◼   ► is that it extends battery life

01:15:10 ◼   ► because when you're sending the compressed audio

01:15:13 ◼   ► or whatever, you can spend less time sending it, right?

01:15:16 ◼   ► Given the same size buffer that you're going to keep, right?

01:15:19 ◼   ► So you can send and let it play

01:15:20 ◼   ► and then send and let it play or whatever.

01:15:22 ◼   ► And so that leaves more time for you to retransmit

01:15:24 ◼   ► if it didn't get sent correctly the first time.

01:15:27 ◼   ► And you're spending less of your time sending and receiving,

01:15:30 ◼   ► again, given a fixed size buffer on either end of the thing.

01:15:33 ◼   ► So some of the battery life benefit

01:15:35 ◼   ► may be attributed to the high bandwidth.

01:15:36 ◼   ► Another thing they talked about, which I,

01:15:38 ◼   ► the feature, I wish I had this feature on my AirPods as well,

01:15:41 ◼   ► having two things.

01:15:43 ◼   ► One, I think this is an iOS 16 thing,

01:15:45 ◼   ► maybe it does apply to the old AirPods,

01:15:47 ◼   ► having your AirPods connected to two things at once,

01:15:49 ◼   ► so you could have your AirPods connected to your phone

01:15:50 ◼   ► and your Mac at the same time.

01:15:52 ◼   ► I don't think that's an AirPods Pro feature,

01:15:53 ◼   ► I think it's just an iOS 16 feature,

01:15:55 ◼   ► am I correct about that?

01:15:56 ◼   ► - I don't remember, but I mean, right now,

01:15:59 ◼   ► they certainly can flip-flop between different devices

01:16:01 ◼   ► pretty easily if you so desire.

01:16:02 ◼   ► - No, but just having it connected to both at the same time.

01:16:04 ◼   ► And the other one that they talked about, I think,

01:16:06 ◼   ► in the context of the AirPods Pro was

01:16:08 ◼   ► having multiple people's AirPods

01:16:10 ◼   ► connected to a single device.

01:16:11 ◼   ► So if you're watching something on a plane on your iPad

01:16:13 ◼   ► and you want you to wear your AirPods

01:16:16 ◼   ► and your wife to wear her AirPods

01:16:17 ◼   ► and you both wanna watch the movie at the same time,

01:16:19 ◼   ► does the extra bandwidth help with that?

01:16:21 ◼   ► Is it totally orthogonal?

01:16:23 ◼   ► I don't know, but these are all features

01:16:24 ◼   ► that I think are great and I think everyone

01:16:26 ◼   ► has wanted for a long time.

01:16:28 ◼   ► You still can't do that with the current ones, right?

01:16:29 ◼   ► Like this is a new feature?

01:16:31 ◼   ► - Well, 'cause it was weird, 'cause so Apple did their own

01:16:34 ◼   ► like kinda share stuff to multiple Bluetooth headphones

01:16:36 ◼   ► thing first and then later on that became part

01:16:40 ◼   ► of the Bluetooth standard with the most modern audio

01:16:43 ◼   ► standard and everything.

01:16:44 ◼   ► So now other headphones can do that as well.

01:16:46 ◼   ► But I don't know how they ever,

01:16:48 ◼   ► if they ever went back and replaced it, I don't know.

01:16:51 ◼   ► - Oh, and I misspoke earlier, real-time follow-up.

01:16:53 ◼   ► The lanyard I thought was magnetic.

01:16:56 ◼   ► Looking at this again, it's not.

01:16:57 ◼   ► You threw it out. - Oh yeah, I was gonna say

01:16:59 ◼   ► it's just a hole.

01:16:59 ◼   ► It's the hole that you put a string through.

01:17:01 ◼   ► - Yep.

01:17:02 ◼   ► Oh, these AirPods Pro, they look super awesome.

01:17:03 ◼   ► And we'll see if I have the self-control not to buy some.

01:17:07 ◼   ► But I haven't yet.

01:17:08 ◼   ► - Yeah, I want all these features, obviously,

01:17:11 ◼   ► except for the ones that can't have noise canceling

01:17:12 ◼   ► 'cause it doesn't make sense.

01:17:13 ◼   ► I want all of them on the non-earhole AirPods ASAP.

01:17:17 ◼   ► - We are brought to you this week by Collide.

01:17:21 ◼   ► IT admins often feel like they have to choose

01:17:24 ◼   ► between their commitment to cybersecurity

01:17:25 ◼   ► and their duty to protect their employees' privacy.

01:17:28 ◼   ► You need to safeguard company data

01:17:30 ◼   ► against hacks and breaches, of course,

01:17:31 ◼   ► but you don't wanna turn your workplace into 1984.

01:17:34 ◼   ► Traditional MDMs give the IT team complete access

01:17:38 ◼   ► and control over company devices.

01:17:39 ◼   ► But since employees are inevitably

01:17:41 ◼   ► going to use their work laptops for some personal activities,

01:17:44 ◼   ► these tools can saddle you with surveillance capabilities

01:17:46 ◼   ► you never wanted, like access to photos and browser history.

01:17:49 ◼   ► Before you know it, your end users

01:17:51 ◼   ► are complaining about all the security agents

01:17:53 ◼   ► slowing down their laptops.

01:17:54 ◼   ► Developers are frustrated by their lack of autonomy.

01:17:56 ◼   ► And people start secretly working

01:17:58 ◼   ► on their personal devices just to get things done.

01:18:01 ◼   ► It's easy to fall into the trap of top-down security.

01:18:03 ◼   ► But this is not the only option.

01:18:05 ◼   ► Collide is an endpoint security solution

01:18:08 ◼   ► built around honest security.

01:18:10 ◼   ► Their philosophy is that employees aren't your biggest

01:18:12 ◼   ► security risk, they're your biggest allies.

01:18:14 ◼   ► And your relationship with them should be based on transparency

01:18:17 ◼   ► and informed consent.

01:18:19 ◼   ► Collide works by notifying your employees of security issues

01:18:22 ◼   ► via Slack, educating them on why they are important,

01:18:25 ◼   ► and give them step-by-step instructions on how

01:18:27 ◼   ► to resolve them themselves.

01:18:29 ◼   ► For IT and security teams, Collide

01:18:31 ◼   ► provides the right level of visibility

01:18:32 ◼   ► for Mac, Windows, and Linux devices,

01:18:35 ◼   ► and it addresses high-risk issues

01:18:36 ◼   ► that can't be solved through brute force or automation.

01:18:39 ◼   ► And your end users can see exactly why

01:18:42 ◼   ► and how every piece of data is being collected

01:18:44 ◼   ► via Collide's User Privacy Center and their open source

01:18:47 ◼   ► code base.

01:18:48 ◼   ► You can meet your security goals without compromising

01:18:51 ◼   ► your values.

01:18:52 ◼   ► Visit collide.com/ATP to find out how.

01:18:55 ◼   ► And if you follow that link, they'll

01:18:56 ◼   ► hook you up with a goodie bag just

01:18:58 ◼   ► for activating a free trial.

01:19:00 ◼   ► That's KOLIDE, K-O-L-I-D-E, kolide.com/ATP.

01:19:05 ◼   ► Thanks to KOLIDE for sponsoring our show.

01:19:08 ◼   ► Finally, it is iPhone time.

01:19:14 ◼   ► We start with the 14 and the 14 Plus.

01:19:18 ◼   ► They are 6.1 inches and 6.7 inches,

01:19:21 ◼   ► which is the same size as the 13 Pro, right?

01:19:24 ◼   ► Or the 13 Pro and Pro Max.

01:19:25 ◼   ► Am I right about that?

01:19:26 ◼   ► - I mean, yes, the screen sizes are the same,

01:19:29 ◼   ► but as we'll get to in a little bit

01:19:31 ◼   ► when we talk about the Pros,

01:19:32 ◼   ► I'm not entirely sure that the phone size

01:19:35 ◼   ► is down to the millimeter the same as the 13.

01:19:38 ◼   ► - It's not.

01:19:38 ◼   ► The phone, well the screens have also gotten

01:19:42 ◼   ► very slightly larger, but it's,

01:19:46 ◼   ► we're talking like a few pixels larger.

01:19:48 ◼   ► It's not a big amount.

01:19:50 ◼   ► The phone, the measurements of the Pro phones,

01:19:53 ◼   ► they have also got, like their footprint

01:19:55 ◼   ► has actually gotten very slightly bigger,

01:19:57 ◼   ► but it's a very, very small difference.

01:20:00 ◼   ► - And I think they might have changed the radius

01:20:01 ◼   ► on the curves too.

01:20:02 ◼   ► Someone had a screenshot of like the old phone

01:20:04 ◼   ► versus the new phone going back and forth

01:20:06 ◼   ► and made it look like that.

01:20:06 ◼   ► Hard to tell, but it'll be interesting

01:20:08 ◼   ► when people get these phones,

01:20:09 ◼   ► like lay a 14 on top of a 13,

01:20:11 ◼   ► lay a 14 Pro on top of a 13 Pro

01:20:13 ◼   ► if you can figure out how to arrange

01:20:14 ◼   ► the stupid camera things

01:20:16 ◼   ► to see what the differences actually are.

01:20:17 ◼   ► They're very, very, very close it seems like,

01:20:19 ◼   ► but not exact.

01:20:21 ◼   ► - Yep, so we've got 14, 14 Plus in Midnight,

01:20:23 ◼   ► Starlight Blue, Purple in Product Red.

01:20:25 ◼   ► Now they specifically said the 14 Plus

01:20:27 ◼   ► is the best battery life ever on an iPhone.

01:20:29 ◼   ► And I don't believe they corrected that for the 14 Pro

01:20:31 ◼   ► as far as I'm aware.

01:20:32 ◼   ► So that's cool.

01:20:34 ◼   ► It does have the A15 from the iPhone 13 Pro.

01:20:39 ◼   ► I think I got that right.

01:20:40 ◼   ► I hope so.

01:20:41 ◼   ► - But with all the parts that work,

01:20:43 ◼   ► 'cause I think if on the original,

01:20:45 ◼   ► well, yeah, that's why I say it from the iPhone 13 Pro,

01:20:47 ◼   ► 'cause if you remember the iPhone 13,

01:20:49 ◼   ► you'd get one in like one of the GPU cores didn't work.

01:20:51 ◼   ► I think it was like a five core GPU instead of a six.

01:20:53 ◼   ► And I think all the A15s in the iPhone 14

01:20:56 ◼   ► will be all the parts working.

01:20:58 ◼   ► - Yeah, I loved the way they did this.

01:21:01 ◼   ► This is such a wonderful marketing BS kind of thing

01:21:06 ◼   ► where they have this marketing problem

01:21:09 ◼   ► where this is the first iPhone to not upgrade the chip

01:21:13 ◼   ► from the one before it.

01:21:15 ◼   ► And so instead of burying that and hoping nobody noticed,

01:21:20 ◼   ► they attempted to turn it into a feature.

01:21:22 ◼   ► (laughs)

01:21:23 ◼   ► I think unsuccessfully, 'cause none of us were fooled,

01:21:25 ◼   ► but they attempted to spend a little bit of time

01:21:27 ◼   ► talking about how this new, I love the line they said,

01:21:32 ◼   ► quote, "Now we are bringing this proven pro-level

01:21:35 ◼   ► "performance to iPhone 14."

01:21:38 ◼   ► Not saying that, you know, the iPhone 13,

01:21:42 ◼   ► they're bringing the performance of the iPhone 13 Pro

01:21:45 ◼   ► to the iPhone 14.

01:21:47 ◼   ► Well, the iPhone 13 non-pro had like 85% of it,

01:21:52 ◼   ► It's so-- that was a wonderful--

01:21:55 ◼   ► That's not the pro performance that they're bringing.