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ATP

507: It Sucks, Doesn't It?

 

00:00:00 ◼   ► I am here on time in part thanks to a product

00:00:05 ◼   ► that I never thought I would use before,

00:00:07 ◼   ► a rapid tire deflator.

00:00:10 ◼   ► - Isn't that just called a knife?

00:00:11 ◼   ► - Yeah, right. (laughs)

00:00:13 ◼   ► - I think a knife is the most rapid tire deflator,

00:00:15 ◼   ► but unfortunately that makes it difficult

00:00:17 ◼   ► to use the tire afterwards.

00:00:19 ◼   ► I first got this when I first started driving on the beach

00:00:22 ◼   ► because you're supposed to air down your tires

00:00:25 ◼   ► down to like the 20 PSI-ish range

00:00:27 ◼   ► when you're driving on the sand here

00:00:29 ◼   ► to keep things, not only to keep yourself from getting stuck

00:00:31 ◼   ► but to keep yourself from tearing up the beach too much

00:00:34 ◼   ► unnecessarily and tearing up some of the routes.

00:00:37 ◼   ► - Oh, I just realized, now that I've been thinking

00:00:38 ◼   ► about this, it sucks, doesn't it?

00:00:41 ◼   ► (laughing)

00:00:43 ◼   ► - No.

00:00:44 ◼   ► - 'Cause that's the only way it could work, right?

00:00:45 ◼   ► Go on, go on.

00:00:46 ◼   ► - So anyway, so I frequently have to change my tire pressure

00:00:49 ◼   ► in both directions between like 20-ish

00:00:52 ◼   ► and like, you know, 40-ish PSI.

00:00:54 ◼   ► If I'm going on a long highway drive,

00:00:56 ◼   ► I wanna put it up to about 40

00:00:58 ◼   ► just for additional rigidity and safety

00:01:00 ◼   ► and a little bit of efficiency.

00:01:01 ◼   ► Although it's a giant box. - Whoa, slow down.

00:01:03 ◼   ► - Like it's not gonna be that efficient, but you know.

00:01:04 ◼   ► - How did you land on 40?

00:01:07 ◼   ► - It, well the car wants me to do 50,

00:01:08 ◼   ► and I think that's dumb, so I get impatient

00:01:11 ◼   ► and stop after 30. - No way it wants 50 pounds.

00:01:13 ◼   ► - Is that what it says on the door jamb?

00:01:15 ◼   ► - Thank you, Jon.

00:01:17 ◼   ► - I think it says 45 or 48 on the door jamb.

00:01:20 ◼   ► - No way.

00:01:21 ◼   ► - Is this a case where Casey asked to Google

00:01:23 ◼   ► for the PDF of your car manual again?

00:01:25 ◼   ► - Yes, either way the-- - Seriously.

00:01:27 ◼   ► - What year is your car?

00:01:28 ◼   ► It's a Land Rover Defender, what year?

00:01:29 ◼   ► - 2021.

00:01:30 ◼   ► - I will solve this.

00:01:31 ◼   ► - Okay.

00:01:32 ◼   ► So, and it has, like, the one that happened to be

00:01:35 ◼   ► on the dealer lot in the color I wanted

00:01:37 ◼   ► has this optional accessory of an onboard

00:01:39 ◼   ► inflator deflator thing, which is really fun.

00:01:41 ◼   ► It's in the trunk and you come to this big hose,

00:01:43 ◼   ► you reach all four tires.

00:01:44 ◼   ► So it's fun, it's just slow.

00:01:46 ◼   ► And so I haven't found a rapid tire inflator yet,

00:01:48 ◼   ► besides, you know, I don't know, a bomb,

00:01:50 ◼   ► but a rapid tire deflator is this thing that,

00:01:55 ◼   ► Again, I'll put it in the show notes

00:01:57 ◼   ► when I'll find the link and dig it up.

00:01:58 ◼   ► But it's this weird little contraption that normally,

00:02:02 ◼   ► if you wanna deflate it as higher quickly,

00:02:03 ◼   ► you can do a compressor that just kinda like

00:02:06 ◼   ► holds the valve in and lets air out.

00:02:09 ◼   ► Or you can poke the valve stem with a coin or a key

00:02:12 ◼   ► or something if you wanna do it that way.

00:02:14 ◼   ► But what this thing does is it screws onto the valve

00:02:20 ◼   ► stem thing and then there's an inner thing that you twist

00:02:24 ◼   ► once it's screwed onto the valve,

00:02:27 ◼   ► you twist this inner thing the opposite direction

00:02:29 ◼   ► and it unscrews the inner valve stem

00:02:33 ◼   ► and lets it pop out inside of itself

00:02:36 ◼   ► and then you just pop a thing and it just,

00:02:39 ◼   ► psh, lets huge amounts of air out.

00:02:41 ◼   ► It can go from 40 PSI to 20 PSI in 20 seconds.

00:02:46 ◼   ► It's massively fast.

00:02:47 ◼   ► - I find this very alarming.

00:02:49 ◼   ► So I could be, yeah, it doesn't suck.

00:02:51 ◼   ► - Yes, it just basically disassembles

00:02:53 ◼   ► your tire valve temporarily,

00:02:55 ◼   ► and I was able to deflate all four of my tires

00:02:58 ◼   ► from 40 to 20 in less than five minutes.

00:03:01 ◼   ► It was shockingly fast. (laughs)

00:03:04 ◼   ► So anyway, I don't know who needs this product

00:03:07 ◼   ► besides a very small handful of people,

00:03:09 ◼   ► but if you are one of those handful of people,

00:03:11 ◼   ► this is amazing.

00:03:12 ◼   ► Check it out. (laughs)

00:03:14 ◼   ► - Why is it so difficult for me to find

00:03:16 ◼   ► the owner's manual for this car?

00:03:18 ◼   ► Why is this like state secrets?

00:03:20 ◼   ► I will say this is actually gonna be

00:03:22 ◼   ► the KCEO's Marco apology tour episode apparently,

00:03:25 ◼   ► but according to a spot of Googling,

00:03:27 ◼   ► it was, I found a very unofficial looking site

00:03:30 ◼   ► that said it was like 47 or 50 pounds,

00:03:32 ◼   ► which is what you said to your credit,

00:03:33 ◼   ► and I said no frickin' way.

00:03:35 ◼   ► But I'm trying to find the actual owner's manual,

00:03:38 ◼   ► and I can't.

00:03:40 ◼   ► - So one thing, it lets you kind of customize

00:03:43 ◼   ► the different sections of the dashboard

00:03:45 ◼   ► to a few different selections,

00:03:46 ◼   ► and I want a constant display on the left side

00:03:49 ◼   ► of the four tire pressures.

00:03:51 ◼   ► There is no option for that.

00:03:53 ◼   ► However, if it's below the recommended pressure,

00:03:56 ◼   ► it puts it up there by default

00:03:57 ◼   ► until you click a certain button.

00:03:59 ◼   ► And because mine are always below the,

00:04:02 ◼   ► this is why I know the recommendation is higher than 40,

00:04:04 ◼   ► mine are always below the recommendation.

00:04:05 ◼   ► And so because of that,

00:04:08 ◼   ► as long as I don't hit this one button,

00:04:10 ◼   ► it's displaying the four tire pressures all the time,

00:04:12 ◼   ► which is a nice little accidental feature,

00:04:14 ◼   ► but I'm really enjoying it.

00:04:16 ◼   ► - Well, I owe you an apology.

00:04:18 ◼   ► I am apparently very wrong.

00:04:20 ◼   ► Oh wait, okay, oh no wait, I found it, but it's not a PDF.

00:04:23 ◼   ► Just give me a friggin' PDF!

00:04:25 ◼   ► God, I hate everything.

00:04:26 ◼   ► (electronic beeping)

00:04:28 ◼   ► - So, before we get into topics,

00:04:29 ◼   ► I wanna start this episode also

00:04:31 ◼   ► with a public service announcement.

00:04:33 ◼   ► If you know people in your life with Apple Watches,

00:04:38 ◼   ► in the most kind way possible,

00:04:40 ◼   ► if you see them using an Apple Watch face

00:04:44 ◼   ► that has complications, you will blow their mind

00:04:49 ◼   ► If at some opportune time,

00:04:50 ◼   ► if they're open to such suggestions,

00:04:52 ◼   ► you tell them, hey, by the way,

00:04:53 ◼   ► you know you can change what those are.

00:04:56 ◼   ► So in my experience, I have a bunch of friends

00:04:58 ◼   ► who are kind of nerdy,

00:05:00 ◼   ► who they're nerdy enough to get an Apple Watch,

00:05:02 ◼   ► and they're nerdy enough to care about it being good,

00:05:06 ◼   ► but not nerdy enough to be able to know some of that stuff,

00:05:09 ◼   ► like you can customize the face and all the complications.

00:05:13 ◼   ► And I've shown a couple of people this

00:05:15 ◼   ► in the last couple of weeks,

00:05:17 ◼   ► And these are people who've worn an Apple Watch for years.

00:05:20 ◼   ► And every time, I'll see that they're using

00:05:23 ◼   ► the Infograph modular face, it's full of complications.

00:05:26 ◼   ► And the default set is like, it's okay,

00:05:28 ◼   ► you know, you got a weather, okay,

00:05:29 ◼   ► then you got the compass, like eh, it's like how you,

00:05:32 ◼   ► you know, there's a couple things on there

00:05:33 ◼   ► I think most people wouldn't use.

00:05:35 ◼   ► And sometimes they'll see mine, they're like,

00:05:37 ◼   ► oh, what face is that?

00:05:38 ◼   ► 'Cause mine's of course all customized.

00:05:39 ◼   ► And when I show them, like hey, you can hold down here,

00:05:42 ◼   ► swipe over, and then you can change every single one

00:05:45 ◼   ► of those to all these different things.

00:05:47 ◼   ► Everyone's like, oh my god, it changes their,

00:05:50 ◼   ► it blows their mind.

00:05:51 ◼   ► They're so amazed.

00:05:53 ◼   ► No one knows that you can customize watch faces,

00:05:56 ◼   ► especially complications.

00:05:58 ◼   ► So just PSA, if someone you know uses a face

00:06:02 ◼   ► with complications and you see that they're all the defaults

00:06:04 ◼   ► 'cause they usually are, again, some opportune time,

00:06:07 ◼   ► don't be like the annoying nerd like, you know,

00:06:08 ◼   ► like you know, at some nice time, be like, hey, by the way,

00:06:10 ◼   ► you know you can change that and here's how

00:06:12 ◼   ► and show them how.

00:06:13 ◼   ► You can also show them that they can have multiple faces

00:06:16 ◼   ► they can swipe between really easily.

00:06:18 ◼   ► No one knows that either.

00:06:19 ◼   ► And both of those things I have had

00:06:22 ◼   ► very strong positive reactions to when I have shown people.

00:06:25 ◼   ► - As a non-Apple Watch wearer who does know

00:06:28 ◼   ► that you can change complications,

00:06:29 ◼   ► every time I try to change complications

00:06:31 ◼   ► on someone else's Apple Watch for them,

00:06:32 ◼   ► I have to like refigure out how to do it.

00:06:34 ◼   ► It is not an obvious UI,

00:06:36 ◼   ► so I don't really blame people for not,

00:06:38 ◼   ► I mean, I kinda blame them for not knowing it's possible,

00:06:40 ◼   ► but even when you know it's possible,

00:06:43 ◼   ► it's not obvious how to do it

00:06:45 ◼   ► if you haven't done it recently.

00:06:46 ◼   ► - Yeah, exactly.

00:06:47 ◼   ► Like so many things about touchscreen discoverability,

00:06:50 ◼   ► like it's so much worse on the watch

00:06:51 ◼   ► 'cause it's such a small screen.

00:06:52 ◼   ► - It is way worse on the watch 'cause there's just nothing.

00:06:55 ◼   ► There's nothing there for you.

00:06:56 ◼   ► And I think the, sort of the credit

00:06:58 ◼   ► to the original Apple design,

00:07:00 ◼   ► having two things that you can press,

00:07:02 ◼   ► the button and the crown both press in,

00:07:05 ◼   ► does add to the number of possibilities

00:07:07 ◼   ► of things that I have to blindly try

00:07:08 ◼   ► before I figure out how to work things.

00:07:10 ◼   ► And then of course, oh, I forgot,

00:07:11 ◼   ► you can turn the ground too.

00:07:12 ◼   ► And it's like, it's just,

00:07:13 ◼   ► I go through the same little dance every time I do it.

00:07:15 ◼   ► It's ridiculous.

00:07:17 ◼   ► - Do you know Marco, if you have 18, 19, 20 or 22 inch rims?

00:07:20 ◼   ► - 19.

00:07:21 ◼   ► - Then 47 pounds up front, 50 in the back.

00:07:24 ◼   ► - Bam. - I am wrong.

00:07:26 ◼   ► Well done.

00:07:27 ◼   ► I have never seen tire pressures that high.

00:07:29 ◼   ► Goodness.

00:07:30 ◼   ► - It's 'cause they're big tires, right?

00:07:31 ◼   ► It's big.

00:07:32 ◼   ► - I mean, I guess.

00:07:33 ◼   ► - Yeah, they're pretty big.

00:07:34 ◼   ► - Yeah, I did eventually find it because Google,

00:07:36 ◼   ► not because of Land Rover site,

00:07:37 ◼   ► which as I've heard is trash.

00:07:39 ◼   ► - Yes.

00:07:40 ◼   ► - But hey, you know what is not trash?

00:07:42 ◼   ► What is not trash is ATP merch,

00:07:45 ◼   ► which is available right now, baby, at ATP.fm/store.

00:07:49 ◼   ► So, you know how every time I say,

00:07:52 ◼   ► "Oh, you really gotta order quick

00:07:53 ◼   ► "'cause you never know if something's gonna sell out, huh?

00:07:55 ◼   ► "You never know."

00:07:56 ◼   ► Well, guess what?

00:07:58 ◼   ► Guess what?

00:07:59 ◼   ► It's happened.

00:08:00 ◼   ► Chicken hats, boom, gone.

00:08:02 ◼   ► Second run of chicken hats,

00:08:03 ◼   ► which we did like under duress, boom, gone.

00:08:07 ◼   ► Pint glasses, gone.

00:08:08 ◼   ► Mugs, gone.

00:08:09 ◼   ► You snooze, you lose.

00:08:11 ◼   ► No sympathy from me.

00:08:12 ◼   ► This is what you get.

00:08:13 ◼   ► You had sympathy from the other two, not from me.

00:08:15 ◼   ► I warned you, I warned you.

00:08:17 ◼   ► We did the visualization exercise,

00:08:19 ◼   ► which I'm pretty sure I stole from Mike Hurley.

00:08:20 ◼   ► We did the exercise together.

00:08:22 ◼   ► You still didn't order, and this is on you.

00:08:24 ◼   ► But for those that haven't ordered

00:08:26 ◼   ► and would still like lovely, excellent, delightful merch,

00:08:29 ◼   ► we still have M2 shirts in colored and monochrome versions.

00:08:33 ◼   ► We have the classic ATP logo shirt.

00:08:35 ◼   ► we have the utterly delightful ATP hoodie, all available.

00:08:38 ◼   ► So if you're interested, and you should be,

00:08:41 ◼   ► go to ATP.fm/store, and you can buy any of these three,

00:08:46 ◼   ► four items, the two different varieties of shirt,

00:08:49 ◼   ► well, three if you include the ATP one and the hoodie,

00:08:51 ◼   ► all available.

00:08:52 ◼   ► And remember, members, if you are a member,

00:08:55 ◼   ► and you can become a member at ATP.fm/join,

00:08:58 ◼   ► then you get 15% off.

00:08:59 ◼   ► You can get your bespoke discount code on your member page.

00:09:01 ◼   ► It's all linked from ATP.fm/store.

00:09:04 ◼   ► Go get yourself some treats.

00:09:05 ◼   ► treat yourself, you deserve a treat,

00:09:06 ◼   ► you deserve several treats, treat yourself,

00:09:08 ◼   ► treat your friends, treat your husband,

00:09:09 ◼   ► treat your wife, treat everybody, ATP.fm/store.

00:09:12 ◼   ► - Couple more items on the store.

00:09:15 ◼   ► Reminder about the monochrome M2 shirt,

00:09:18 ◼   ► it just shows like a blue shirt with white,

00:09:20 ◼   ► but it comes in a whole bunch of different colors.

00:09:21 ◼   ► So if you know, the regular M2 one,

00:09:24 ◼   ► the really expensive one with the color stripes

00:09:26 ◼   ► just comes in black, but this other one comes in like red,

00:09:30 ◼   ► purple, green, pink, teal,

00:09:32 ◼   ► so check out the different colors,

00:09:33 ◼   ► think a lot of them look really good.

00:09:34 ◼   ► Second thing, if you, for one of the sold out items,

00:09:37 ◼   ► chicken hat, pint glass, or mug, all three of which,

00:09:40 ◼   ► I specifically warned you about last week

00:09:42 ◼   ► as the ones that would sell it first.

00:09:43 ◼   ► And they did in the order that I said.

00:09:46 ◼   ► - Wait, in all fairness, before we rag on people

00:09:48 ◼   ► too hard on this, which Casey already did,

00:09:50 ◼   ► you do have some sympathy for me because, like,

00:09:52 ◼   ► the first batch of the chicken hats,

00:09:54 ◼   ► it was like halfway gone before we even published

00:09:56 ◼   ► the episode, just from bootleg listeners.

00:09:58 ◼   ► - Yeah, that is true, that is true.

00:09:59 ◼   ► - We ordered, we guessed wrong on the demand

00:10:03 ◼   ► for the chicken hat, that's on us.

00:10:04 ◼   ► But we did do a second order,

00:10:06 ◼   ► and we did a second order for more than twice

00:10:08 ◼   ► the amount of the first order, and that sold out too.

00:10:10 ◼   ► - Yeah, as much as I'm snarking earlier,

00:10:12 ◼   ► that is 100% accurate, and that is 100% on us,

00:10:15 ◼   ► that we clearly underestimate, which is lovely,

00:10:17 ◼   ► and actually a heck of a compliment

00:10:18 ◼   ► from our wonderful listeners.

00:10:20 ◼   ► It was a complete miss on our part.

00:10:22 ◼   ► We thought nobody would be interested in a hat

00:10:25 ◼   ► that we presented as something that John bought

00:10:28 ◼   ► 20 years ago and really likes, but it turns out--

00:10:30 ◼   ► - And it's weird shaped. - And it's weird shaped.

00:10:32 ◼   ► - But it turns out the poll of John Siracusen

00:10:35 ◼   ► has no bounds, knows no bounds.

00:10:37 ◼   ► - Morbid curiosity is what I would call it.

00:10:39 ◼   ► But anyway, related to the sold out items,

00:10:41 ◼   ► if you go, they're still on the store page,

00:10:43 ◼   ► they just put like sold out text on them,

00:10:45 ◼   ► but you can still click through on them.

00:10:46 ◼   ► Click the little buy link, click the name,

00:10:48 ◼   ► click the image, like anyway, click through to the item.

00:10:51 ◼   ► It has a button on the store that says bring it back.

00:10:53 ◼   ► It's just cotton beer is like normal,

00:10:54 ◼   ► like hey, I want this even though it's not in stock.

00:10:57 ◼   ► If you still want a hat, a pint glass, or a mug,

00:11:00 ◼   ► click through on it and then click the bring it back thing.

00:11:02 ◼   ► it makes you enter the email address

00:11:04 ◼   ► 'cause they wanna email you when it comes back in stock.

00:11:05 ◼   ► And I know that's annoying,

00:11:06 ◼   ► but Cotton Bureau is good with email.

00:11:08 ◼   ► That's how we knew, sort of,

00:11:10 ◼   ► that's how we gauge demand

00:11:11 ◼   ► for the second order of chicken hats

00:11:13 ◼   ► based on how many people click the bring it back link

00:11:15 ◼   ► and enter an email address.

00:11:17 ◼   ► And that gave us a rough estimate

00:11:18 ◼   ► of how many people probably wanted them.

00:11:19 ◼   ► And I think we got it pretty close

00:11:20 ◼   ► 'cause towards the end of selling out of the chicken hats,

00:11:23 ◼   ► the sales were really slowing down.

00:11:25 ◼   ► It was like just a real trick alike.

00:11:27 ◼   ► The number wouldn't move at all for like hours at a time.

00:11:29 ◼   ► So I think we kind of mostly met demand,

00:11:31 ◼   ► but we're not entirely sure.

00:11:32 ◼   ► And the mugs we did a new order of,

00:11:34 ◼   ► and the pint glass we were just selling through an old order.

00:11:36 ◼   ► So in order for us to have a better idea for the next sale,

00:11:41 ◼   ► how much demand there is for this stuff,

00:11:43 ◼   ► you can use that bring it back button,

00:11:45 ◼   ► and it just ticks up a counter

00:11:47 ◼   ► that we can see on our internal dashboards

00:11:48 ◼   ► to know how many people are actually interested

00:11:50 ◼   ► in this again.

00:11:51 ◼   ► So that's my suggestion there.

00:11:53 ◼   ► And then finally,

00:11:54 ◼   ► lots of people are sending pictures of the chicken hats.

00:11:56 ◼   ► If you ordered it, especially if you were in the first batch,

00:11:58 ◼   ► you might get them already.

00:11:59 ◼   ► I already got my chicken hat,

00:12:00 ◼   ► and lots of people are getting them,

00:12:02 ◼   ► 'cause the things that are in stock,

00:12:03 ◼   ► I think, I'm not sure about the mugs and the pint glasses,

00:12:05 ◼   ► but certainly the hats,

00:12:06 ◼   ► they just ship them as soon as they get them.

00:12:07 ◼   ► The other ones we have to wait until the campaign is over

00:12:09 ◼   ► so they know how many they have to print

00:12:11 ◼   ► 'cause they're gonna make them

00:12:12 ◼   ► based on how many people order them.

00:12:14 ◼   ► Anyway, people are sending me pictures

00:12:15 ◼   ► of them wearing the chicken hat.

00:12:17 ◼   ► Bad on us for not including instructions with the hat

00:12:19 ◼   ► and far be it for me to tell you how to wear hats.

00:12:24 ◼   ► And I was like, yeah, you put it on your head.

00:12:25 ◼   ► People are getting that far.

00:12:27 ◼   ► But part of the reason it's called a chicken hat

00:12:29 ◼   ► is 'cause it looks a little bit like

00:12:31 ◼   ► the little thing on top of a chicken or a rooster's head,

00:12:34 ◼   ► the little floppy thing.

00:12:35 ◼   ► - The little mohawk thing?

00:12:37 ◼   ► - Yeah, and that mohawk thing,

00:12:39 ◼   ► it's like a vertical fin that goes from front to back.

00:12:41 ◼   ► That's how, I'm not gonna say supposed to be warm,

00:12:44 ◼   ► but that's how I wear the chicken hat,

00:12:46 ◼   ► is front to back, like a shark fin, right?

00:12:50 ◼   ► And then second thing to know is,

00:12:52 ◼   ► this hat, although it's pretty uniform,

00:12:54 ◼   ► it does have a seam.

00:12:56 ◼   ► Like there is a seam down one part,

00:12:57 ◼   ► and the seam goes in the back,

00:12:59 ◼   ► like most items of clothing that have a seam.

00:13:01 ◼   ► The seam goes in the back,

00:13:03 ◼   ► which means that the little ATP tag

00:13:05 ◼   ► is also more towards the back.

00:13:07 ◼   ► Originally, we wanted that tag to be in the front,

00:13:09 ◼   ► but they made the first batch of them with them on the back,

00:13:11 ◼   ► and then seeing people put them on their heads,

00:13:15 ◼   ► and especially with glasses,

00:13:16 ◼   ► the tag, when it's on the front,

00:13:17 ◼   ► kind of interferes with the glasses

00:13:19 ◼   ► and messes up the line of the thing.

00:13:21 ◼   ► So we made the second batch.

00:13:22 ◼   ► I said, "Put the tag in the back.

00:13:23 ◼   ► I think it looks better there."

00:13:24 ◼   ► But everybody who I see wearing this online

00:13:26 ◼   ► thinks the tag goes in the front,

00:13:27 ◼   ► And it can, like it's a uniform hat, it's a single color.

00:13:30 ◼   ► No one's gonna see that the seam is in the front.

00:13:32 ◼   ► But technically the seam goes in the back

00:13:34 ◼   ► and the hat goes vertically forward and backwards.

00:13:37 ◼   ► You wanna wear it any other way, feel free.

00:13:39 ◼   ► It's your hat, you can do whatever you want with it,

00:13:41 ◼   ► but I'm just saying for the, if you're wondering,

00:13:43 ◼   ► how does Jon wear his chicken hat?

00:13:45 ◼   ► I wear it chicken style, like a dorsal fin

00:13:49 ◼   ► with the seam in the back.

00:13:51 ◼   ► - All right, we got a lot to talk about.

00:13:53 ◼   ► Let's do some follow up.

00:13:54 ◼   ► I need to continue my apology tour for Marco.

00:13:57 ◼   ► Apparently based on our feedback freaking nobody knew how to use the AirPods Pro 2 volume control

00:14:04 ◼   ► Vindicated. Yeah, I assumed that this was obvious. I do not have Pro 2. I only have the the

00:14:10 ◼   ► pedestrian original OG AirPods Pro

00:14:13 ◼   ► And I just assumed this was pretty self-explanatory and wow did I assume wrong because we got a lot of very kind feedback saying

00:14:20 ◼   ► Oh my goodness. Thank you so much for telling me how to do this. I had no idea

00:14:24 ◼   ► So Marco, first of all, I'm sorry because I think I was snickering in your general direction

00:14:29 ◼   ► last week and saying, "Oh my gosh, are you serious?"

00:14:31 ◼   ► And it turns out I was wrong.

00:14:33 ◼   ► Second of all, would you mind reiterating, since we brought it up again, can you just

00:14:36 ◼   ► quickly reiterate how is it that you control the volume on an AirPods Pro 2, please?

00:14:42 ◼   ► So you don't use two different fingers in motion, as I was doing, like front and back

00:14:47 ◼   ► kind of, you know, doing something to it.

00:14:51 ◼   ► You don't do that.

00:14:53 ◼   ► Instead, you put the thumb of your hand

00:14:56 ◼   ► on the back of the stem to hold it in place,

00:14:58 ◼   ► and with your index finger, you swipe up or down

00:15:02 ◼   ► on the front flat part of the stick

00:15:05 ◼   ► to change it up and down.

00:15:06 ◼   ► And you know you did it because only that AirPod

00:15:09 ◼   ► will make a little click sound out of that ear

00:15:12 ◼   ► to confirm that you did it.

00:15:14 ◼   ► And so my mistake was moving both fingers.

00:15:16 ◼   ► What you're supposed to do is support it with one finger

00:15:19 ◼   ► and swipe with the other.

00:15:20 ◼   ► - Yep, so my apologies, Marco,

00:15:22 ◼   ► you were right to bring it up and I was wrong.

00:15:25 ◼   ► - I am so happy, so many people wrote in

00:15:27 ◼   ► and were like, yeah, I didn't know how to do it either,

00:15:28 ◼   ► or I've been doing it wrong, I also wrote it off.

00:15:31 ◼   ► I'm so vindicated, I thought I was the only one.

00:15:33 ◼   ► I felt so dumb when I finally figured it out.

00:15:36 ◼   ► That's why I wrote it up on the show,

00:15:38 ◼   ► to be like, hopefully somebody else can feel less dumb

00:15:42 ◼   ► by this, and sure enough, many people now feel less dumb.

00:15:45 ◼   ► So mission accomplished. - Dozens, dozens.

00:15:47 ◼   ► - Yes. - And hearing your

00:15:48 ◼   ► complication story, I wonder if the people

00:15:49 ◼   ► who didn't know that you could adjust the volume

00:15:51 ◼   ► by swiping and were just too embarrassed to write in.

00:15:53 ◼   ► (laughing)

00:15:54 ◼   ► - You can change complications?

00:15:56 ◼   ► - What?

00:15:57 ◼   ► - You can change, well, and keep in mind,

00:15:58 ◼   ► this volume thing only works on the AirPods Pro 2.

00:16:02 ◼   ► It doesn't work on the AirPods 3,

00:16:04 ◼   ► it doesn't work on the original AirPods Pro,

00:16:05 ◼   ► even though they all look kinda similar.

00:16:07 ◼   ► - We are sponsored this week by Linode,

00:16:11 ◼   ► my favorite place to run servers.

00:16:12 ◼   ► Visit linode.com/ATP and see why so many people,

00:16:16 ◼   ► including us, use Linode to host our servers.

00:16:20 ◼   ► I run a lot of servers.

00:16:22 ◼   ► (laughs)

00:16:23 ◼   ► And Linode makes it super easy.

00:16:24 ◼   ► They're all at Linode.

00:16:26 ◼   ► I've moved off of all of their hosts

00:16:27 ◼   ► over the last few years because Linode is by far the best.

00:16:30 ◼   ► They even have other services now,

00:16:32 ◼   ► things like an S3 compatible object storage,

00:16:35 ◼   ► which I'm also now using.

00:16:36 ◼   ► They have managed load balancers, managed backups.

00:16:39 ◼   ► They also now have managed databases.

00:16:41 ◼   ► I'm not using those yet,

00:16:42 ◼   ► but those are very tempting, honestly.

00:16:43 ◼   ► So Linode is great.

00:16:45 ◼   ► They're an amazing web host to run servers

00:16:47 ◼   ► and all these different managed services they now offer.

00:16:49 ◼   ► And they have amazing support, amazing capabilities,

00:16:52 ◼   ► huge variation in things like resource levels

00:16:55 ◼   ► and what you're concentrating on for your resources

00:16:58 ◼   ► so you can have like high memory or high CPU

00:17:00 ◼   ► or GPU compute plans.

00:17:02 ◼   ► All of that in so much variety.

00:17:03 ◼   ► And what really is great about Linode

00:17:06 ◼   ► is that you get all of that at incredible value.

00:17:09 ◼   ► This is why I got there in the first place

00:17:11 ◼   ► almost a decade ago.

00:17:12 ◼   ► And that has kept me there all this time

00:17:14 ◼   ► because I have not found a better value

00:17:16 ◼   ► in the hosting business.

00:17:18 ◼   ► At all times, I've been with them,

00:17:19 ◼   ► again, for almost a decade now,

00:17:21 ◼   ► they have been either the cheapest

00:17:23 ◼   ► or tied for the cheapest for anything I'm looking to get.

00:17:26 ◼   ► And I have a lot of stuff there,

00:17:28 ◼   ► so that really adds up.

00:17:29 ◼   ► And so I'm just super happy at Linode.

00:17:31 ◼   ► I strongly recommend,

00:17:32 ◼   ► whether you're gonna spend five bucks a month

00:17:34 ◼   ► for a really basic VPS kind of server,

00:17:36 ◼   ► or whether you're really going in

00:17:37 ◼   ► and making some really big stuff,

00:17:39 ◼   ► Linode scales with you.

00:17:40 ◼   ► They offer the same great support,

00:17:42 ◼   ► no matter how much money you're spending with them.

00:17:43 ◼   ► It's a great server host and they have a whole API

00:17:47 ◼   ► and everything, it's amazing being a Linode customer.

00:17:49 ◼   ► See for yourself, linode.com/atp.

00:17:52 ◼   ► Create a free account, they only get $100 in credit.

00:17:55 ◼   ► Once again, linode.com/atp,

00:17:57 ◼   ► run all your cloud stuff at Linode.

00:17:59 ◼   ► Thank you so much to Linode for hosting all my servers

00:18:02 ◼   ► and sponsoring our show.

00:18:03 ◼   ► - I have a little bit of news about my beloved,

00:18:09 ◼   ► don't call it a park bench picnic table.

00:18:12 ◼   ► Went there to do a little bit of work today because it was very nice staying here in Richmond

00:18:15 ◼   ► It's just a touch chilly but not too bad and I was all slick with myself

00:18:18 ◼   ► I was all excited because I've got my fancy pants new iPad Pro

00:18:22 ◼   ► It's got 5g it can support 5g ultra wideband by Verizon, baby. I'm ready

00:18:28 ◼   ► Except I got there and my phone, you know took a few seconds when my phone shows 5g uw 5g ultra wideband

00:18:36 ◼   ► I am ready to rock on the phone

00:18:38 ◼   ► The iPad says you got 5g

00:18:41 ◼   ► So I wait a little bit still got 5g

00:18:43 ◼   ► Wait a little bit kind of diddle around on the iPad a little bit

00:18:46 ◼   ► You know do a fast.com text test just to see if that would kick it into like, you know

00:18:50 ◼   ► high gear or whatever and I look and it's

00:18:53 ◼   ► Still just 5g. Oh, no, did your phone work on it? Yeah. Oh, yeah, my phone was fine. My phone was good to go

00:19:00 ◼   ► So, okay what's going on here? Remember that this has a physical SIM

00:19:05 ◼   ► I was briefly confused by this when I did the transfer because I was waiting for it to transfer the eSIM

00:19:10 ◼   ► that wasn't an eSIM. But anyways, so I get on the Verizon chat, which while annoying,

00:19:15 ◼   ► has actually got a pretty high success rate, their online chat, for getting me an answer

00:19:21 ◼   ► and/or getting me what I want. You know, I got my cable card through the online chat.

00:19:26 ◼   ► That mostly worked. I've done a lot of stuff via the online chat, and so I get on the online

00:19:30 ◼   ► chat and I did that thing you should never do, and I kind of led with, "Do I need a new

00:19:35 ◼   ► SIM card, you know, is the SIM card which was, you know, originally in an iPad that

00:19:39 ◼   ► did not support 5G, it only supported LTE, does the SIM card perhaps not have whatever

00:19:45 ◼   ► magic bit flipped or whatever it may need in order to get 5G Ultra Wideband?

00:19:51 ◼   ► And after a considerable amount of time waiting for the person that was surely helping 35

00:19:56 ◼   ► other people, it turns out that there are multiple iPad plans in Verizon.

00:20:01 ◼   ► The one that I have is normally $20 a month,

00:20:04 ◼   ► but because of my phone's plan,

00:20:06 ◼   ► I only pay $10 a month for it, it's half off.

00:20:08 ◼   ► And that gives me 5G, and it gives me 15 gigs of data,

00:20:12 ◼   ► of quote unquote premium data,

00:20:15 ◼   ► which I guess means basically you get 15 gigs

00:20:17 ◼   ► and they start to throttle you.

00:20:18 ◼   ► But if I want ultra wide band, I need to go to $30 a month,

00:20:23 ◼   ► which I think would only be five bucks more for me,

00:20:25 ◼   ► 'cause I think all of the iPad plans are half off,

00:20:27 ◼   ► but I gotta do some research on this.

00:20:28 ◼   ► Anyway, so strictly speaking, $30 a month,

00:20:31 ◼   ► Then I can get my 5G Ultra Wideband

00:20:33 ◼   ► and I go from 15 gigs of premium data to 30 gigs.

00:20:37 ◼   ► So I gotta confirm,

00:20:39 ◼   ► 'cause this is not worth an additional $10 a month,

00:20:42 ◼   ► 'cause remember, my plan is supposed to be 20,

00:20:45 ◼   ► I pay 10 because of the way I have my phone set up.

00:20:48 ◼   ► I would pay probably $5 more a month for this

00:20:50 ◼   ► because darn it, I want my Ultra Wideband,

00:20:52 ◼   ► that's the whole point, man.

00:20:53 ◼   ► But I don't think I would pay 10 more dollars for this,

00:20:55 ◼   ► so I gotta figure out what the story is.

00:20:56 ◼   ► And yes, I know I'm frugal/cheap/whatever,

00:20:59 ◼   ► but I gotta look into that.

00:21:00 ◼   ► But I just thought in case anyone else,

00:21:02 ◼   ► yes, this is kind of another PSA,

00:21:03 ◼   ► another entry in the PSA corner,

00:21:05 ◼   ► in case anyone else was confused,

00:21:06 ◼   ► that apparently is the case for Verizon.

00:21:08 ◼   ► I cannot speak for any other carrier.

00:21:10 ◼   ► And I just, I did not expect that.

00:21:11 ◼   ► So I was disappointed,

00:21:12 ◼   ► but I was at least happy to understand it.

00:21:14 ◼   ► So there is that.

00:21:16 ◼   ► - Is this also another case where if you were to hotspot

00:21:18 ◼   ► to your phone, you'd be throttled

00:21:20 ◼   ► by the Bluetooth bandwidth maybe?

00:21:21 ◼   ► - Yeah, or whether it's using Bluetooth or wifi,

00:21:24 ◼   ► yeah, you're way throttled,

00:21:25 ◼   ► but even by wifi you'd be throttled.

00:21:27 ◼   ► - Yeah, that's correct.

00:21:28 ◼   ► In fact, when I first was piddling with the ultra wideband stuff, I had done it via a

00:21:33 ◼   ► physical USB connection to my computer, and it was dog-slow on the computer end.

00:21:38 ◼   ► And I'm like, "What the heck?

00:21:39 ◼   ► I've got like 2.5 gigabits per second down on the phone.

00:21:43 ◼   ► Why the--" Oh, right.

00:21:44 ◼   ► This is USB 2.0.

00:21:45 ◼   ► It's slower than dirt.

00:21:46 ◼   ► Whoopsie-doopsie.

00:21:47 ◼   ► And so I decided, "Oh, if I'm going to tether, I am not going to tether via the USB connection.

00:21:52 ◼   ► I'm not going to tether, to your point, via Bluetooth.

00:21:54 ◼   ► I will tether via Wi-Fi.

00:21:56 ◼   ► Even if I have the phone connected to the computer for power purposes, I will still

00:22:01 ◼   ► tether via Wi-Fi because that is as close as I can get to full bandwidth from UltraWideband.

00:22:07 ◼   ► So yeah, you're exactly right.

00:22:08 ◼   ► Anyway, I just thought that was fascinating.

00:22:10 ◼   ► We have a lot to talk about with regards to system settings, Jon.

00:22:13 ◼   ► Tell me about this in Ventura, please.

00:22:15 ◼   ► This was something that someone asked about a while ago that I found when I was digging

00:22:20 ◼   ► through some old stuff regarding the switch controls in system settings.

00:22:25 ◼   ► The Switch is like the ones on your iPhone.

00:22:26 ◼   ► When you go to settings on your iPhone,

00:22:27 ◼   ► there's a little on/off switch that goes horizontally,

00:22:29 ◼   ► a little circle goes horizontally

00:22:31 ◼   ► in a little channel, right?

00:22:33 ◼   ► And of course, system settings in Ventura

00:22:35 ◼   ► looks a lot like that now.

00:22:36 ◼   ► And lots of people were throwing this entry

00:22:39 ◼   ► from the Apple Human Interface guidelines

00:22:40 ◼   ► back in Apple's face when the betas were out.

00:22:43 ◼   ► I was worried, this is not the item

00:22:45 ◼   ► that was brought to my attention, but is relevant to it.

00:22:48 ◼   ► So in the Apple Hig,

00:22:49 ◼   ► at a location that we'll link in the show notes,

00:22:52 ◼   ► Apple says, "Avoid using a Switch control

00:22:54 ◼   ► for a single detail or minor setting.

00:22:56 ◼   ► A switch has more visual weight than a checkbox,

00:22:58 ◼   ► so it looks better when it controls more functionality

00:23:00 ◼   ► than a checkbox typically does.

00:23:01 ◼   ► For example, you might use a switch to let people turn on

00:23:04 ◼   ► or off a group of settings instead of just one setting.

00:23:07 ◼   ► In general, don't replace a checkbox with a switch.

00:23:10 ◼   ► If you're already using a checkbox in your interface,

00:23:12 ◼   ► it's probably best to keep using it.

00:23:13 ◼   ► That's what the Apple Human Interface guidelines say.

00:23:16 ◼   ► Arguably, Apple violates that 10 ways to Sunday,

00:23:18 ◼   ► but with the Ventura System settings,

00:23:20 ◼   ► because pretty much all those things used to be checkboxes

00:23:21 ◼   ► and they didn't leave them alone,

00:23:22 ◼   ► and pretty much all of them are controlling

00:23:25 ◼   ► a single detail or minor setting.

00:23:27 ◼   ► So there is that, right?

00:23:29 ◼   ► But that's not the biggest thing,

00:23:30 ◼   ► 'cause you can argue, oh, well, is this a minor setting?

00:23:32 ◼   ► Is it a big setting?

00:23:33 ◼   ► Is it important for it to match the iOS settings

00:23:35 ◼   ► for familiarity?

00:23:36 ◼   ► You can go all around in different directions and that,

00:23:37 ◼   ► although it is kind of weird that it is directly

00:23:40 ◼   ► in violation of what they say

00:23:41 ◼   ► in the Apple Hint-Erase guidelines.

00:23:42 ◼   ► But this is inarguable in another example of,

00:23:45 ◼   ► I don't know, just sort of not meeting the minimum standard

00:23:49 ◼   ► for a Mac user interface.

00:23:51 ◼   ► And this, kind of like complications

00:23:53 ◼   ► or possibly changing the volume on your AirPods,

00:23:55 ◼   ► it may be a thing that nobody knows about,

00:23:57 ◼   ► but I feel like if anyone should know about it,

00:23:59 ◼   ► it's the people making GUIs for the Mac who work at Apple.

00:24:03 ◼   ► I don't think that's too high of a standard.

00:24:05 ◼   ► And that is this, on the Mac, when you have a checkbox,

00:24:08 ◼   ► and also on the web, by the way, if you do it right.

00:24:10 ◼   ► But anyway, on the Mac, if you have a checkbox

00:24:12 ◼   ► and it says like, you know, turn on turbo lasers

00:24:15 ◼   ► and it's got a checkbox and the text next to the checkbox

00:24:17 ◼   ► says turn on turbo lasers, right?

00:24:19 ◼   ► Or turbo lasers on, I don't know.

00:24:20 ◼   ► I'm doing a bad job with the copy here,

00:24:22 ◼   ► but suffice to say there's a label next to the checkbox.

00:24:24 ◼   ► You can click the checkbox to make the checkbox

00:24:27 ◼   ► be on or off, but you can also click the label text.

00:24:31 ◼   ► And the reason why you might wanna do that

00:24:32 ◼   ► is the label text is way bigger than the checkbox.

00:24:35 ◼   ► Checkboxes are pretty small.

00:24:38 ◼   ► They can be hard to even see.

00:24:39 ◼   ► That's one of the arguments people make for switches.

00:24:41 ◼   ► Oh, the switches are so much bigger than checkbox.

00:24:42 ◼   ► They should use the switches

00:24:44 ◼   ► because they're just easier to hit.

00:24:45 ◼   ► It's a bigger target, and there is something too,

00:24:46 ◼   ► it being a bigger target, right?

00:24:48 ◼   ► Although the switches on Mac

00:24:49 ◼   ► are actually kind of small,

00:24:50 ◼   ► but the label is a way bigger target.

00:24:53 ◼   ► It's very wide and just as high as the checkbox,

00:24:55 ◼   ► if not higher.

00:24:55 ◼   ► That's why on the Mac, you can click the label

00:24:58 ◼   ► anywhere in the label text,

00:25:00 ◼   ► and it will activate and deactivate the checkbox.

00:25:02 ◼   ► And you can do it on the web if you know what you're doing,

00:25:04 ◼   ► and you should, and if you don't do it on the web,

00:25:05 ◼   ► you should feel bad.

00:25:06 ◼   ► All right.

00:25:07 ◼   ► (laughs)

00:25:08 ◼   ► So the question was, hey, in Ventura system settings,

00:25:11 ◼   ► when they have these big, long lists of labels and switches,

00:25:16 ◼   ► can you click the label to toggle the switch?

00:25:18 ◼   ► and the answer is, at least in the one that I tested,

00:25:20 ◼   ► no, you can't, and that is bad.

00:25:23 ◼   ► That is very bad, 'cause that is way worse than a checkbox.

00:25:26 ◼   ► And yes, I know the labels are distant from the slider,

00:25:28 ◼   ► from the little switch too,

00:25:29 ◼   ► instead of right next to it like checkboxes,

00:25:31 ◼   ► but I think it's also kind of bad.

00:25:32 ◼   ► But why can't I click the label

00:25:34 ◼   ► to activate and deactivate the slider?

00:25:36 ◼   ► That is a Mac idiom, and this is a replacement for a,

00:25:39 ◼   ► I mean, I don't know, maybe there's somewhere

00:25:40 ◼   ► in the human error state guidelines

00:25:41 ◼   ► where they say explicitly don't do this,

00:25:42 ◼   ► but that makes the targets for every one

00:25:44 ◼   ► of these little things so much smaller than they used to be.

00:25:46 ◼   ► They're bigger than checkboxes,

00:25:47 ◼   ► but they're way smaller than a checkbox and a label.

00:25:49 ◼   ► And I just don't understand that.

00:25:51 ◼   ► I don't understand how that comes to be

00:25:54 ◼   ► where they replace all the checkboxes

00:25:56 ◼   ► with this kind of control.

00:25:57 ◼   ► And then, oh, and by the way,

00:25:58 ◼   ► we forgot for this type of control

00:25:59 ◼   ► to make the label clickable.

00:26:02 ◼   ► Upsetting.

00:26:04 ◼   ► - Very upsetting.

00:26:06 ◼   ► And then apparently some things are disappearing

00:26:08 ◼   ► from the settings, system settings, system preferences,

00:26:12 ◼   ► whatever it's called.

00:26:13 ◼   ► - Yeah, we noted like the network locations was gone.

00:26:15 ◼   ► I don't know why that feature disappeared, but it did.

00:26:17 ◼   ► But there's one more feature that disappeared

00:26:19 ◼   ► and it's relevant to my interest because I use this feature.

00:26:21 ◼   ► It's a feature I've talked about in the past

00:26:23 ◼   ► that used to be an energy saver in system preferences.

00:26:26 ◼   ► There was a GUI for setting a time

00:26:28 ◼   ► when you want your computer to wake up

00:26:30 ◼   ► and setting a time when you want your computer

00:26:31 ◼   ► to go to sleep.

00:26:32 ◼   ► And I use these features to have my computer

00:26:33 ◼   ► wake up in the middle of the night when I'm sleeping,

00:26:35 ◼   ► do a bunch of backup stuff and then go to sleep.

00:26:38 ◼   ► So I put my computer to sleep when I go to bed

00:26:40 ◼   ► and then while I'm sleeping it wakes up,

00:26:41 ◼   ► does a bunch of stuff, backup stuff

00:26:43 ◼   ► and then goes back to sleep, right?

00:26:45 ◼   ► Those, the ability to do that, like timed waking up

00:26:48 ◼   ► and going to sleep, still exists in the OS.

00:26:51 ◼   ► They just either got rid of or didn't have time

00:26:54 ◼   ► to re-enactment the GUI for that, which is kind of a shame.

00:26:57 ◼   ► We'll put a link in the show notes to Apple's support

00:27:00 ◼   ► document that shows you how to do it from the command line.

00:27:02 ◼   ► So I had to go and read the man page and come up

00:27:04 ◼   ► with the command lines that are equivalent to my settings

00:27:07 ◼   ► in case I ever want to restore them.

00:27:08 ◼   ► It's an easy way to get rid of the schedule

00:27:11 ◼   ► and it's an easy way to add it back.

00:27:12 ◼   ► So it's not so bad, but no one's ever gonna find

00:27:15 ◼   ► document the GUI was much friendlier way to let people change this and since the

00:27:18 ◼   ► feature is still there I hope the GUI will come back someday. Indeed. A really

00:27:23 ◼   ► quick thing I wanted to note I should have talked about this earlier but it

00:27:26 ◼   ► completely slipped my mind. I am NOT trying to be funny. When did landscape

00:27:31 ◼   ► iPads start treating the volume up down physical volume up down switches as

00:27:37 ◼   ► backwards? Wait they do? Right thank you! What do you consider backwards when it's

00:27:43 ◼   ► left and right. Well, so here's the thing. I will, this is like natural scrolling all

00:27:48 ◼   ► over, which I believe in. I believe in natural scrolling, but last I recall, I don't think

00:27:52 ◼   ► either of you do, but I do not. And I disagree with the terminology too. It's like a death

00:27:57 ◼   ► tax. I don't, I don't accept your framing. I'm just using the Apple terminology. So the

00:28:02 ◼   ► way I'm, the way I'm used to it is that, okay, hold your iPad either mentally or physically

00:28:07 ◼   ► hold your iPad in portrait, you know, tall. So on the right hand side, for larger iPads anyway,

00:28:14 ◼   ► the volume up button is the top button, volume down button is the bottom button, right? So far,

00:28:20 ◼   ► so good. That makes sense. Take that and twist it counterclockwise. So you're taking the top and

00:28:27 ◼   ► sliding it so it's now the left. I am used to, and in every other iPad I've ever used, the left side

00:28:35 ◼   ► is volume up, the right side is volume down,

00:28:38 ◼   ► because it's the same function.

00:28:39 ◼   ► - It's the same button as it was before.

00:28:40 ◼   ► If you had kept your finger on the buttons,

00:28:42 ◼   ► it would be the same button.

00:28:42 ◼   ► - That's what mine's doing.

00:28:43 ◼   ► - So on my brand new iPad,

00:28:45 ◼   ► and I believe I read that the Mini is doing this as well,

00:28:48 ◼   ► but I could have that wrong.

00:28:49 ◼   ► On the brand new iPad,

00:28:50 ◼   ► which actually is not in the room with me,

00:28:52 ◼   ► I wish it was, but if I have a portrait twist 90 degrees

00:28:56 ◼   ► to the left, so now the top is the left,

00:28:58 ◼   ► volume up is the rightmost button,

00:29:01 ◼   ► volume down is the leftmost button.

00:29:03 ◼   ► Now if you think about it for half a second,

00:29:05 ◼   ► that actually does make more sense

00:29:07 ◼   ► because you are looking at the meter

00:29:09 ◼   ► as you're voluming up and down.

00:29:11 ◼   ► And as you increase volume, it goes to the right.

00:29:15 ◼   ► As you decrease volume--

00:29:16 ◼   ► - If you change your language to Arabic, does it change?

00:29:19 ◼   ► - (laughs) I don't know, or Hebrew or something.

00:29:21 ◼   ► - Wait, so Benzi in the chat has,

00:29:24 ◼   ► and Jitengur in the chat also have pointed out,

00:29:28 ◼   ► this is actually now a setting.

00:29:29 ◼   ► - Yeah, I looked for that and I must have missed it

00:29:32 ◼   ► because I looked for it and didn't,

00:29:34 ◼   ► oh no, you know, that's what it was.

00:29:35 ◼   ► I told myself, no, embrace it.

00:29:38 ◼   ► This is backwards.

00:29:39 ◼   ► The way you're used to doing it, Casey, is backwards.

00:29:42 ◼   ► - Just like a quote unquote natural scrolling

00:29:44 ◼   ► advocate would do. - Correct, exactly right.

00:29:46 ◼   ► Exactly right.

00:29:47 ◼   ► - Yeah, you see the error of your ways, don't you?

00:29:49 ◼   ► Now that you know the settings there,

00:29:50 ◼   ► you can restore sanity.

00:29:52 ◼   ► - No, I disagree.

00:29:53 ◼   ► I think this does make more sense.

00:29:54 ◼   ► It's just because it's not what I'm used to,

00:29:56 ◼   ► that I'm flummoxed by it.

00:29:58 ◼   ► But I do think it actually makes more sense

00:29:59 ◼   ► because again, as you're voluming up,

00:30:01 ◼   ► this slider is moving from left to right.

00:30:03 ◼   ► As you're voluming down,

00:30:04 ◼   ► it's moving from right to left.

00:30:05 ◼   ► So it does make sense,

00:30:07 ◼   ► but the fact that the buttons are software controlled,

00:30:11 ◼   ► which obviously they were the whole time,

00:30:12 ◼   ► but like you feel, or I felt at least,

00:30:15 ◼   ► as though they were hardware buttons.

00:30:17 ◼   ► Does that make sense?

00:30:17 ◼   ► You know, like this button will always

00:30:20 ◼   ► and forever be volume up.

00:30:21 ◼   ► This other button will always and forever be volume down.

00:30:25 ◼   ► And it turns out that, well, no,

00:30:27 ◼   ► they aren't quote unquote hardware buttons.

00:30:29 ◼   ► they're just giving a hint to the software to do something.

00:30:33 ◼   ► And yeah, it actually does make sense to me anyway,

00:30:35 ◼   ► to have the right one go up and the left one go down,

00:30:38 ◼   ► but it took me by such surprise.

00:30:39 ◼   ► And I forget what I was doing.

00:30:40 ◼   ► I don't think I was like in bed with Aaron

00:30:42 ◼   ► or anything like that, but it was at a time

00:30:44 ◼   ► when I was not expecting a bunch of volume

00:30:46 ◼   ► and I wanted to turn the iPad down

00:30:48 ◼   ► and I mashed down on the right hand button

00:30:52 ◼   ► because I was in landscape,

00:30:53 ◼   ► mashed down the right hand button, it just got louder

00:30:54 ◼   ► and I was like, "Oh my God, what's happening?"

00:30:56 ◼   ► And then it occurred to me, oh, this is reversed.

00:30:59 ◼   ► - Unintended volume acceleration?

00:31:00 ◼   ► - Yeah, exactly right.

00:31:02 ◼   ► Hashtag Toyota, am I right?

00:31:03 ◼   ► But anyway, so yeah.

00:31:04 ◼   ► - Howdy, come on, get the fake story right.

00:31:06 ◼   ► - Oh, sorry, my mistake.

00:31:07 ◼   ► Are you sure it wasn't Toyota?

00:31:08 ◼   ► - I guess, was it later Toyota?

00:31:10 ◼   ► The Audi one wasn't real, I think, but I don't remember.

00:31:13 ◼   ► - I thought it was Toyota. - I think either of them

00:31:14 ◼   ► were super real.

00:31:16 ◼   ► The big story was about Toyota,

00:31:19 ◼   ► but I think it was a little not super solid of a story.

00:31:23 ◼   ► - Well, anyway, for the volume button thing,

00:31:25 ◼   ► I guess we have to wait for Apple to come out

00:31:27 ◼   ► with the brand new landscape volume buttons to match their landscape camera, which is

00:31:31 ◼   ► what they call it when they move the camera to the other side.

00:31:33 ◼   ► Well, if they move the volume buttons to the other side of the iPad, I guess, like the

00:31:38 ◼   ► short side, then it'll be up and well, it'll be up on landscape.

00:31:42 ◼   ► It'll basically give the landscape one a top.

00:31:43 ◼   ► I guess it already has a top because once you put the camera on the landscape edge,

00:31:46 ◼   ► that's the top in landscape.

00:31:47 ◼   ► So then they can put the volume button somewhere and then I guess, you know, they would be

00:31:51 ◼   ► on the left side and then up would be volume up and down and be volume down.

00:31:54 ◼   ► - And then you can debate how they should work

00:31:56 ◼   ► when it's in portrait.

00:31:57 ◼   ► - Yeah, yeah.

00:31:58 ◼   ► Anyway, this took me by surprise.

00:31:59 ◼   ► Obviously--

00:32:00 ◼   ► - Apparently that's how the mini works, too.

00:32:01 ◼   ► - Yeah, I think that's correct.

00:32:03 ◼   ► - 'Cause they had to have room for the pencil.

00:32:04 ◼   ► That's right, the pencil's along the edge.

00:32:06 ◼   ► - Right, again, I don't have a mini, so I can't verify,

00:32:08 ◼   ► but I believe that's correct.

00:32:09 ◼   ► Anyway, I just thought that was very, very confusing

00:32:11 ◼   ► and surprising, and I don't remember that

00:32:12 ◼   ► having been mentioned anywhere, perhaps it was.

00:32:15 ◼   ► - It was probably mentioned in the keynote,

00:32:15 ◼   ► but it was a long time ago.

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00:34:05 ◼   ► - Hey, would you tell me about the great news

00:34:12 ◼   ► coming out of The Verge, among other places,

00:34:14 ◼   ► with regard to the new Apple TV 4K,

00:34:15 ◼   ► which arrives Friday, if I'm not mistaken.

00:34:17 ◼   ► Isn't that right?

00:34:18 ◼   ► - I think so, yeah, it's okay news.

00:34:20 ◼   ► We talked about, I should have had the expansion

00:34:24 ◼   ► of the abbreviation in the notes here

00:34:26 ◼   ► with a quick media sync, I believe it was, QMS, HDMI QMS.

00:34:29 ◼   ► It was part of the HDMI 2.1 standard

00:34:31 ◼   ► that lets the television change frame rates

00:34:34 ◼   ► without blacking out the screen,

00:34:36 ◼   ► like leveraging the VRR, the variable refresh rate feature

00:34:40 ◼   ► that already is an HDMI, the main television support,

00:34:42 ◼   ► QMS is the thing on top of that

00:34:43 ◼   ► that would try to avoid some of those black screens.

00:34:46 ◼   ► I talked about the limitations of it last week

00:34:47 ◼   ► that one limitation is that everything except for the frame rate has to stay the same and

00:34:51 ◼   ► I wasn't sure if that included HDR versus SDR, so you still might be getting black screens

00:34:55 ◼   ► when you go from your Apple TV menu screen to a video program if the HDRness doesn't

00:35:01 ◼   ► match but we'll see.

00:35:02 ◼   ► But the real main limitation is both devices have to support HDMI QMS.

00:35:09 ◼   ► And so the news is that Apple says that, and I don't know, this was in the Verge article

00:35:14 ◼   ► and a bunch of other articles, Apple must have just told people reviewing the Apple

00:35:16 ◼   ► TV this information, but Apple basically says that the Apple TV 4K will be getting QMS in

00:35:23 ◼   ► a future software update.

00:35:25 ◼   ► No timelines or whatever, but it's coming, right?

00:35:27 ◼   ► But as the Verge article says, "How many TVs work with QMS VRR, you asked?

00:35:32 ◼   ► Well, zero at the moment, but you'll start seeing them hit the market next year."

00:35:36 ◼   ► I really hope they'll be able to do firmware updates because if you already support VRR,

00:35:39 ◼   ► which most fancy modern TVs do, supporting QMS VRR seems like it's within the realm

00:35:46 ◼   ► of possibility for a firmware update, but you never know with TV makers. Sometimes they

00:35:50 ◼   ► just never update old TVs to be able to do something that a new TV does. So my fingers

00:35:54 ◼   ► are crossed for my television, which doesn't currently support QMS, that someday in the

00:36:00 ◼   ► future it will support QMS. And also someday in the future the Apple TV 4K that's coming

00:36:04 ◼   ► to my house will eventually support QMS.

00:36:06 ◼   ► Yeah, so I was looking at this briefly and I believe that VRR and QMS are part of HDMI

00:36:13 ◼   ► 2.1, I think?

00:36:16 ◼   ► but they're optional like every part of HDMI 2.1.

00:36:18 ◼   ► - So I guess the question is, you know,

00:36:20 ◼   ► what version of HDMI do all of our televisions support?

00:36:23 ◼   ► - It's not the version, the standard is so crappy.

00:36:26 ◼   ► You can be compliant with HDMI 2.1

00:36:28 ◼   ► if you only support HDMI 2.0 features.

00:36:30 ◼   ► It's a ridiculous standard.

00:36:31 ◼   ► Like it just, it lets people put the label on.

00:36:33 ◼   ► You have to, that's why you go to these review sites

00:36:35 ◼   ► and they have a giant grid of like,

00:36:36 ◼   ► what features does it actually support?

00:36:38 ◼   ► ALM, VRR, you know, it's all these acronyms,

00:36:40 ◼   ► soup or whatever.

00:36:41 ◼   ► But HDMI 2.1 tells you almost nothing.

00:36:44 ◼   ► All it tells you is that it's plausible

00:36:46 ◼   ► that it might support these things.

00:36:47 ◼   ► Whereas if you see HDMI 2.0, you know it absolutely doesn't.

00:36:50 ◼   ► But you have to look at the individual specs

00:36:53 ◼   ► to know which alphabet soup thing

00:36:55 ◼   ► that you're actually interested in.

00:36:56 ◼   ► It's stupid.

00:36:58 ◼   ► - Yeah, well, we'll see what happens.

00:37:00 ◼   ► Talk to me about iCloud shared photo library,

00:37:03 ◼   ► which by the way, due to breaking news,

00:37:05 ◼   ► I finally got the chance to have Erin update her phone

00:37:09 ◼   ► to 16.1 just like an hour and a half ago.

00:37:12 ◼   ► And so as we are recording, I am moving 47,733 items

00:37:16 ◼   ► to the shared photo library,

00:37:17 ◼   ► which based my network bandwidth seems like

00:37:19 ◼   ► is actually like a thing.

00:37:22 ◼   ► Like it is, it almost appears as though things are,

00:37:25 ◼   ► these photos are moving back and forth.

00:37:26 ◼   ► You would think that it would just be like,

00:37:28 ◼   ► oh, take all these on the server side

00:37:30 ◼   ► and glob them into the new shared photo library.

00:37:32 ◼   ► But it does not appear to me that that's what's happening.

00:37:33 ◼   ► I don't know.

00:37:34 ◼   ► - I don't think it's moving your data at all.

00:37:35 ◼   ► Like I said last week,

00:37:36 ◼   ► I think it is purely a metadata based operation.

00:37:38 ◼   ► And I think when you did the move of 40,000 or whatever,

00:37:42 ◼   ► You should have seen within a few seconds all 40,000 disappear.

00:37:45 ◼   ► If you were on the personal library view,

00:37:47 ◼   ► they should have all disappeared from the personal library

00:37:49 ◼   ► view in your local thing.

00:37:50 ◼   ► And then there's the countdown.

00:37:51 ◼   ► Again, scroll down to the bottom for the progress.

00:37:54 ◼   ► But I think it's just a purely metadata move.

00:37:55 ◼   ► I don't think it's moving any of the data at all.

00:37:57 ◼   ► But I don't know.

00:37:57 ◼   ► Someone who works on Apple Photos can come and tell us.

00:38:00 ◼   ► Do you think anybody who works on Apple Photos would actually

00:38:03 ◼   ► be on speaking terms with us?

00:38:04 ◼   ► That is a plausible thing that could happen.

00:38:07 ◼   ► Unrelated to that, here's some news about photo-shared library.

00:38:11 ◼   ► Mikhail Gok told us that in the camera settings on iOS,

00:38:16 ◼   ► there's a toggle to send photos you take

00:38:19 ◼   ► directly to the shared library.

00:38:20 ◼   ► I'd asked about that last week.

00:38:21 ◼   ► What if I just want everything I take,

00:38:22 ◼   ► every photo I take with my phone

00:38:23 ◼   ► to go right into the shared library?

00:38:24 ◼   ► I don't want it to suggest to me

00:38:25 ◼   ► when it thinks they should go there.

00:38:27 ◼   ► I don't want to move them manually.

00:38:29 ◼   ► There is an option for that.

00:38:30 ◼   ► I think during the onboarding process on the phone,

00:38:32 ◼   ► it asks you that and says, "Hey, do you want me to do this?"

00:38:34 ◼   ► But I onboarded on the Mac, and so that's not my phone.

00:38:37 ◼   ► And so either I missed that option

00:38:39 ◼   ► or it didn't even ask or whatever.

00:38:40 ◼   ► But if you want every single photo you take on your phone

00:38:44 ◼   ► to go directly into the shared library, you can turn that on.

00:38:46 ◼   ► It's in the camera settings on your iPhone.

00:38:49 ◼   ► As for my unsaved photos warning,

00:38:51 ◼   ► I'm not sure if Casey saw that when he was trying

00:38:52 ◼   ► to move his 40,000 photos, but if you select a bunch

00:38:54 ◼   ► of photos and try to move them to the shared library,

00:38:56 ◼   ► you might see something that says,

00:38:57 ◼   ► "Hey, you've got unsaved photos.

00:38:59 ◼   ► "Do you wanna save them?"

00:39:00 ◼   ► And I wondered what the heck that was about.

00:39:02 ◼   ► Lots of people gave me the answer

00:39:03 ◼   ► that those are the shared with you photos.

00:39:05 ◼   ► If you have that feature on, when someone sends you a photo

00:39:09 ◼   ► in messages, like an iMessage.

00:39:11 ◼   ► There's a feature that will surface that photo

00:39:14 ◼   ► in your photos application, and it'll say like,

00:39:16 ◼   ► oh, this was from Casey when you were having a message thread,

00:39:19 ◼   ► and it shows his name and a little message icon

00:39:21 ◼   ► or something or whatever.

00:39:23 ◼   ► Those are the ones that haven't saved.

00:39:24 ◼   ► And what it means by saved is we're showing you this photo

00:39:27 ◼   ► because it's in one of your message threads.

00:39:29 ◼   ► We're showing it to you in the photo grid view

00:39:31 ◼   ► or in the Mac version of Photos app,

00:39:33 ◼   ► but you haven't actually saved this photo

00:39:34 ◼   ► to your photo library.

00:39:37 ◼   ► And by saved, because I did select all

00:39:38 ◼   ► or select a whole bunch,

00:39:40 ◼   ► some of the things I selected were shared with you photos.

00:39:43 ◼   ► So you have two choices.

00:39:44 ◼   ► You could either save them,

00:39:45 ◼   ► which means basically copy them out of the message thread

00:39:48 ◼   ► and put them into your photo library

00:39:49 ◼   ► where they will live forever.

00:39:50 ◼   ► Or you can go to the, on the Mac anyway,

00:39:52 ◼   ► I think on the iOS one too,

00:39:53 ◼   ► there's like a filters menu option in the upper right.

00:39:57 ◼   ► You can tell it to filter out,

00:39:58 ◼   ► like don't show me the shared with you photos.

00:40:01 ◼   ► And then it just won't show them.

00:40:02 ◼   ► And then when you select huge swaths

00:40:03 ◼   ► and you don't have to worry about that.

00:40:04 ◼   ► So that's that feature, that's that mystery solved.

00:40:08 ◼   ► D duping.

00:40:09 ◼   ► So D duping is still definitely a frustrating situation.

00:40:13 ◼   ► And I'm not even, you know,

00:40:14 ◼   ► I'm not even talking about D duping

00:40:17 ◼   ► like with two people's accounts.

00:40:18 ◼   ► Like I said, last week, my wife and my account

00:40:20 ◼   ► on the same Mac, I'm talking about D duping

00:40:21 ◼   ► where two people contribute the same photo

00:40:23 ◼   ► to the shared library,

00:40:24 ◼   ► or there's a photo in the shared library

00:40:25 ◼   ► and also in a personal library.

00:40:27 ◼   ► And it's a tricky situation.

00:40:28 ◼   ► So just to give an example, an example that I tested,

00:40:32 ◼   ► if I and my wife both contribute the exact same photo

00:40:35 ◼   ► to the shared photo library,

00:40:36 ◼   ► which might happen if we both got like air dropped

00:40:38 ◼   ► the photo from someone else.

00:40:39 ◼   ► It's literally the same photo down to the bite,

00:40:41 ◼   ► no differences whatsoever.

00:40:43 ◼   ► There'll be two copies in there.

00:40:45 ◼   ► And deduping is a little bit tricky

00:40:47 ◼   ► because if we dedupe that,

00:40:49 ◼   ► I mean, to do it right, what you would have to do

00:40:51 ◼   ► is keep track of the fact that two different people

00:40:55 ◼   ► contribute this photo, because,

00:40:57 ◼   ► and I'm noticing this when I'm hopping back and forth

00:40:58 ◼   ► between accounts, if you're in the shared library,

00:41:01 ◼   ► you can take one of the photos and say,

00:41:02 ◼   ► move this back to my library.

00:41:04 ◼   ► But if you're not the one who contributed

00:41:06 ◼   ► to the share library, you can't,

00:41:07 ◼   ► it doesn't say move it back,

00:41:08 ◼   ► 'cause you didn't contribute it.

00:41:09 ◼   ► So if two people contributed,

00:41:11 ◼   ► the system has to remember,

00:41:12 ◼   ► hey, both people contributed to this.

00:41:14 ◼   ► And so if you move it back,

00:41:16 ◼   ► A, it has to understand that you're allowed to move it back

00:41:18 ◼   ► because you were one of the two contributors,

00:41:20 ◼   ► or one of the three contributors,

00:41:21 ◼   ► or one of the four people who contributed, or whatever,

00:41:23 ◼   ► it has to understand that you're allowed to do that.

00:41:24 ◼   ► And B, it should probably leave it there

00:41:28 ◼   ► for other people to get back,

00:41:29 ◼   ► because they contributed it, but they didn't pull it back.

00:41:31 ◼   ► So you can pull your copy back.

00:41:35 ◼   ► it's got a lot of weird edge cases.

00:41:36 ◼   ► It's not as simple as just, oh, just delete one of them.

00:41:38 ◼   ► Because if you do that,

00:41:39 ◼   ► then you're left with like the one contributed by one person

00:41:41 ◼   ► but now the other person can't pull it back

00:41:43 ◼   ► even though they think they contributed it.

00:41:44 ◼   ► So it is complicated and confusing,

00:41:47 ◼   ► but I do hope it's on the list.

00:41:48 ◼   ► I don't think I put it in a feedback for that,

00:41:50 ◼   ► but I probably will at some point.

00:41:51 ◼   ► But I hope this is already on the roadmap somewhere

00:41:52 ◼   ► because it would be a useful feature.

00:41:55 ◼   ► It's surprisingly easy to get dupes.

00:41:57 ◼   ► And the reason it's surprisingly easy to get dupes,

00:41:58 ◼   ► at least for me, is we've had just like

00:42:00 ◼   ► years and years, decades, at least a single decade,

00:42:03 ◼   ► a long time where we've had separate libraries.

00:42:06 ◼   ► And inevitably there are photos that end up

00:42:08 ◼   ► in both of the libraries

00:42:09 ◼   ► because even when one is the real library,

00:42:11 ◼   ► sometimes I wanna have like the good pictures on my phone

00:42:14 ◼   ► so I can make wallpapers, so I can post them to Instagram.

00:42:17 ◼   ► And there are just so many photos that are both on my phone

00:42:20 ◼   ► and also in the quote unquote real library.

00:42:22 ◼   ► And trying to manually sort that out is fraught.

00:42:26 ◼   ► I'd rather just dump everything into the shadow of the library

00:42:29 ◼   ► and say, "No, dee doop," and have it handle that,

00:42:31 ◼   ► but it doesn't do that yet.

00:42:33 ◼   ► and it doesn't have a way for you to ask it to do,

00:42:34 ◼   ► but just does it on its own sweet time, which is not great.

00:42:37 ◼   ► And finally, people and faces.

00:42:39 ◼   ► So here's how, as far as I can tell,

00:42:41 ◼   ► the people and faces stuff.

00:42:43 ◼   ► The people and like the names of the people

00:42:46 ◼   ► and all the face data doesn't seem like

00:42:48 ◼   ► it goes with the photo.

00:42:51 ◼   ► So if I contribute a photo and I have all the faces named,

00:42:54 ◼   ► you know, and like identified all the people in them,

00:42:56 ◼   ► that stays, like I don't lose that

00:42:58 ◼   ► by pushing into the shared library.

00:42:59 ◼   ► It's exactly there because I'm contributing the photo.

00:43:01 ◼   ► But other people who see that photo,

00:43:03 ◼   ► they have to then run face recognition

00:43:05 ◼   ► according to their face database,

00:43:07 ◼   ► and they have, you know,

00:43:08 ◼   ► assigning their names or whatever.

00:43:09 ◼   ► And so in theory, if you want to be weird or funny,

00:43:12 ◼   ► you could have totally different names

00:43:13 ◼   ► and totally different face assignments for multiple people

00:43:16 ◼   ► looking in the same photo in the shared library.

00:43:18 ◼   ► But the face data and the name data is not shared.

00:43:21 ◼   ► It is private to each contributor.

00:43:24 ◼   ► There's a privacy angle to that,

00:43:25 ◼   ► or you might not want to know that, you know,

00:43:28 ◼   ► Uncle Bill is named Poopyface

00:43:29 ◼   ► in your library or something.

00:43:32 ◼   ► But for families, it would actually be kind of convenient

00:43:36 ◼   ► if the people data could be shared.

00:43:38 ◼   ► Kind of like the keywords are shared,

00:43:39 ◼   ► 'cause that's another privacy thing.

00:43:41 ◼   ► Like I said a couple weeks ago,

00:43:44 ◼   ► when you assign a keyword to a photo and you share it,

00:43:46 ◼   ► other people see that keyword.

00:43:48 ◼   ► So I hope your keywords aren't like, you know,

00:43:50 ◼   ► something you don't want other people to see.

00:43:51 ◼   ► It's just text, you know, it's not a big deal

00:43:53 ◼   ► in terms of the sharing,

00:43:54 ◼   ► but it saves a lot of time and energy

00:43:56 ◼   ► 'cause I want the keywords to be shared rather,

00:43:59 ◼   ► so that I can take advantage of the years

00:44:01 ◼   ► I have spent keyword tagging photos.

00:44:03 ◼   ► - You know, as you were talking

00:44:05 ◼   ► and I was looking at the show notes

00:44:06 ◼   ► and I noticed that I, or I realized

00:44:09 ◼   ► I hadn't looked at the shared library settings

00:44:11 ◼   ► within camera, within settings on my phone.

00:44:14 ◼   ► And it's worth noting there's some clever stuff here.

00:44:16 ◼   ► So, you know, there's a kind of global,

00:44:19 ◼   ► do you wanna share photos directly from your camera?

00:44:21 ◼   ► Yes, no.

00:44:22 ◼   ► Then below that, you have two choices,

00:44:23 ◼   ► share automatically or share manually.

00:44:25 ◼   ► And if I understand this right, basically,

00:44:28 ◼   ► If your phone, or my phone in my case,

00:44:30 ◼   ► sees Aaron's phone nearby, it will automatically,

00:44:33 ◼   ► if I so choose, share photos that I take

00:44:37 ◼   ► while we're near each other to the shared library.

00:44:40 ◼   ► And then additionally,

00:44:41 ◼   ► which I think they had talked about on a keynote somewhere,

00:44:43 ◼   ► but additionally, there's share when at home, yes, no.

00:44:47 ◼   ► And so whenever I'm at home,

00:44:48 ◼   ► irrespective of whether Aaron is physically near me

00:44:50 ◼   ► at the time or not,

00:44:51 ◼   ► it can optionally share directly

00:44:53 ◼   ► to the shared photo library, which I think is very slick.

00:44:55 ◼   ► And we'll see whether or not any of this actually works,

00:44:57 ◼   ► but I'm very impressed that these options are available.

00:45:01 ◼   ► It seems reasonably well thought out.

00:45:03 ◼   ► The one thing that I do think I screwed up though,

00:45:05 ◼   ► is I wanted to capture photos of the four of us

00:45:10 ◼   ► and basically anything since Aaron and I met.

00:45:12 ◼   ► And I think what I accidentally did was an and not an or.

00:45:16 ◼   ► Like it seemed to me like I was doing an or operation.

00:45:19 ◼   ► Like take anything that is, you know, from before

00:45:23 ◼   ► or from the time we met and after, and, or,

00:45:26 ◼   ► I have to choose my words carefully here.

00:45:27 ◼   ► - Did you mean like during the onboarding

00:45:29 ◼   ► when you were at the-- - Correct, sorry, yes.

00:45:30 ◼   ► - prompted you to say like,

00:45:30 ◼   ► hey, what photos do you want me to send over?

00:45:32 ◼   ► Yeah, I didn't understand - Exactly right.

00:45:33 ◼   ► - any of those options, which is why I said,

00:45:35 ◼   ► I'll do this myself later, whatever that option was.

00:45:37 ◼   ► - Yeah, see, that's why I should've learned from your,

00:45:40 ◼   ► I was gonna say mistakes, but not mistakes.

00:45:42 ◼   ► I should've learned from you.

00:45:43 ◼   ► And so I think, what I did was I said,

00:45:45 ◼   ► start from whenever we met and take the four of us.

00:45:48 ◼   ► And it appears to me that what it heard when I said that

00:45:52 ◼   ► is take pictures of the four of us

00:45:54 ◼   ► rather than just glob everything from 2005 onward,

00:45:59 ◼   ► it's actually just, I think it's just taking photos

00:46:03 ◼   ► that it recognizes as either me, Aaron, Declan, or Michaela,

00:46:06 ◼   ► which I'm gonna have to go back and add a whole bunch more,

00:46:08 ◼   ► but what are you gonna do?

00:46:09 ◼   ► Also, I mean, it's still churning, so maybe I'm wrong.

00:46:11 ◼   ► Maybe I'm basing this off of what's in progress,

00:46:14 ◼   ► and once it all settles down, maybe it'll be what I expect.

00:46:17 ◼   ► - You're just reminding me of how much the search

00:46:19 ◼   ► in photos annoys me either because I can't figure it out,

00:46:21 ◼   ► in which case someone, again, from the Apple Photos team,

00:46:23 ◼   ► please tell me how to do this because I want to do it,

00:46:25 ◼   ► but like, photos has had for many years now

00:46:28 ◼   ► a search box in the upper right,

00:46:29 ◼   ► and you can type stuff in there like you can on your phone,

00:46:31 ◼   ► like you can type the word dog

00:46:32 ◼   ► and it will find all the pictures of dogs, right?

00:46:34 ◼   ► That, and it has, it understands a whole bunch of things.

00:46:37 ◼   ► It's very useful, and now it also does text,

00:46:39 ◼   ► so if you take a picture of a street sign,

00:46:40 ◼   ► it'll do OCR on the text, so you can type that text, right?

00:46:42 ◼   ► Powerful search field up there, right?

00:46:44 ◼   ► Also, there is a thing called smart folders

00:46:46 ◼   ► that are in the sidebar, and smart folders

00:46:49 ◼   ► have never heard of that search field in the upper right,

00:46:51 ◼   ► because everything that search field can do,

00:46:53 ◼   ► Smart folders are like, I have no idea what that is,

00:46:54 ◼   ► don't even talk to me about it.

00:46:55 ◼   ► So if I wanted to do something like,

00:46:57 ◼   ► show me photos with these people,

00:46:59 ◼   ► show me photos of a dog that were taken

00:47:01 ◼   ► between these years, the smart folder is like,

00:47:02 ◼   ► ha ha ha, I don't know what a photo of a dog is,

00:47:04 ◼   ► what are you even talking about?

00:47:05 ◼   ► Unless you keyword tagged it with dog,

00:47:07 ◼   ► I have no idea about that AI thing.

00:47:08 ◼   ► You can't even, and it doesn't know

00:47:09 ◼   ► about face recognition either.

00:47:10 ◼   ► Smart folders are like, show me photos of these five people,

00:47:13 ◼   ► but also that, like it's just, it's so,

00:47:16 ◼   ► they're so divorced from each other

00:47:18 ◼   ► based on like the year and team that they were created,

00:47:20 ◼   ► and I'm like, look, if you can do these searches,

00:47:21 ◼   ► the smart folders should support everything

00:47:23 ◼   ► the search field can support and vice versa,

00:47:24 ◼   ► but they don't.

00:47:25 ◼   ► There's so many smart folders that I wanted to create

00:47:29 ◼   ► to help me deal with the migration and stuff

00:47:31 ◼   ► that just aren't possible to do.

00:47:32 ◼   ► Or maybe they are, please tell me I'm wrong

00:47:34 ◼   ► and let me know how to do this.

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00:49:35 ◼   ► (upbeat music)

00:49:38 ◼   ► - So we had some news that happened this week

00:49:42 ◼   ► and it's one of those times when like the entire internet

00:49:46 ◼   ► points to you and says, did you see this?

00:49:48 ◼   ► Did you see this?

00:49:49 ◼   ► Like there was a,

00:49:50 ◼   ► I probably won't be able to find it for the show notes,

00:49:52 ◼   ► but there was like a satirical thing

00:49:53 ◼   ► where an FFmpeg fan talks about FFmpeg.

00:49:56 ◼   ► It was not directly about me as far as I'm aware,

00:49:58 ◼   ► but like the entire internet sent it to me.

00:50:01 ◼   ► If I remember it, and if I can dig it up,

00:50:03 ◼   ► I'll put it in the show notes.

00:50:04 ◼   ► But in this case, I was not the star.

00:50:06 ◼   ► It was John.

00:50:07 ◼   ► And you were the star because coming out of,

00:50:11 ◼   ► apparently out of the woodwork is rewind.ai.

00:50:14 ◼   ► And rewind.ai is by another name, a life stream.

00:50:19 ◼   ► And this is something I've heard you talk about for years.

00:50:22 ◼   ► So John, remind me what a life stream is and tell me what's going on.

00:50:27 ◼   ► Not to be confused with life day. Um, yeah, I had to dig up where I talked about this.

00:50:31 ◼   ► Most recently back in November of 2021,

00:50:34 ◼   ► I talked about it with Merlin on rectifs, uh, reconcilable differences.

00:50:37 ◼   ► I keep abbreviating. People don't know what that is. Another podcast I do.

00:50:39 ◼   ► I'll put a link in the show notes. If you, uh,

00:50:41 ◼   ► a timestamp length to 53 minutes and 22 seconds

00:50:44 ◼   ► if you want to hear my most recent conversation about it.

00:50:46 ◼   ► But way before that, back in May of 2014,

00:50:49 ◼   ► I talked about it on this very show, on ATP episode 66,

00:50:52 ◼   ► at 1 hour and 52 seconds into the show.

00:50:55 ◼   ► And it's not a thing that I made up.

00:50:57 ◼   ► As I said in both of the times I talked about it,

00:50:58 ◼   ► it's a thing I saw on TV when I was a kid,

00:51:00 ◼   ► possibly a teenager, but in my advanced age,

00:51:03 ◼   ► it seems like when I was a kid.

00:51:04 ◼   ► And it was like some research thing

00:51:06 ◼   ► that some academic had done and written papers about

00:51:09 ◼   ► or whatever.

00:51:10 ◼   ► I was digging some more stuff about this.

00:51:11 ◼   ► Someone wrote a paper about implementing this

00:51:13 ◼   ► on the Newton PDA back in the day.

00:51:15 ◼   ► I don't know who's ever implemented.

00:51:16 ◼   ► A lot of the papers had broken links.

00:51:18 ◼   ► But anyway, as I think I described

00:51:20 ◼   ► in both times I talked about this,

00:51:21 ◼   ► it was back early enough where people were still thinking

00:51:24 ◼   ► about new ways to look at data on computers.

00:51:27 ◼   ► We're all kind of familiar with the files and folder metaphor

00:51:30 ◼   ► of sort of arranging things in a hierarchy

00:51:33 ◼   ► and the desktop metaphor and like, you know,

00:51:35 ◼   ► filing things like that.

00:51:36 ◼   ► We're also kind of aware these days of the search paradigm,

00:51:40 ◼   ► where things, you know, files and objects have attributes,

00:51:44 ◼   ► and you can search based on those attributes,

00:51:45 ◼   ► unless they're Apple photos, in which case,

00:51:47 ◼   ► you can only search on some of them in the sidebar.

00:51:48 ◼   ► But anyway, that's a different way to view your text,

00:51:51 ◼   ► view your content, you could use search,

00:51:52 ◼   ► and then the search doesn't care where the thing is located,

00:51:55 ◼   ► it just cares that they're all pictures of dogs or whatever.

00:51:58 ◼   ► And another way you can think about slicing and dicing data

00:52:01 ◼   ► is purely based on time.

00:52:03 ◼   ► We don't care if it has a picture of a dog in it,

00:52:05 ◼   ► we don't care where it is in the file system,

00:52:07 ◼   ► all we care is when something happened to it.

00:52:09 ◼   ► And so you can imagine every single thing

00:52:12 ◼   ► that you interact with on a computer

00:52:14 ◼   ► being a time-ordered sequence.

00:52:17 ◼   ► I looked at this thing, I clicked this thing,

00:52:19 ◼   ► I made this thing, I wrote this text, I did this,

00:52:21 ◼   ► and it's just a long stream of things.

00:52:23 ◼   ► You can visualize, I think they even visualize it

00:52:25 ◼   ► on the thing I was watching on PBS

00:52:26 ◼   ► is just like a, you know, kind of like a rollercoaster ride

00:52:29 ◼   ► where you're flying through a whole bunch of things

00:52:30 ◼   ► and the past is way out there

00:52:32 ◼   ► and the future is in the other direction.

00:52:33 ◼   ► And they called it life streams or life streaming.

00:52:36 ◼   ► And it was bigger than that.

00:52:37 ◼   ► It was like, what if I wear a camera on my head

00:52:39 ◼   ► and record myself 24 hours a day or whatever,

00:52:40 ◼   ► but just in the realm of computers,

00:52:42 ◼   ► imagine if you could see everything

00:52:46 ◼   ► that you've interacted with on the computer

00:52:48 ◼   ► ordered by time.

00:52:49 ◼   ► And the reason I brought that up probably on both podcasts

00:52:52 ◼   ► is because I always find it frustrating

00:52:54 ◼   ► when I know I saw something somewhere the other day,

00:52:58 ◼   ► but I can't remember where it was.

00:53:00 ◼   ► Was it a tweet?

00:53:01 ◼   ► Was it an email somebody sent me?

00:53:03 ◼   ► Did someone send me a message?

00:53:05 ◼   ► Was it in Slack?

00:53:07 ◼   ► Was it a phone call?

00:53:08 ◼   ► Was it an in-person meeting?

00:53:09 ◼   ► I know this doesn't help with that,

00:53:10 ◼   ► but that is a thing that, again,

00:53:12 ◼   ► at my advanced stage, very often,

00:53:14 ◼   ► the lines blur between things that happen on the computer

00:53:16 ◼   ► and things that happen in real life.

00:53:18 ◼   ► And I hate it when I can't, I hate that feeling

00:53:21 ◼   ► where it's like, I know I saw this, I just saw it,

00:53:23 ◼   ► and like, I go through my history and my browsers

00:53:25 ◼   ► and I'm searching the file system

00:53:27 ◼   ► and I'm trying to search Slack

00:53:28 ◼   ► and hoping that like the free Slack, you know,

00:53:30 ◼   ► hasn't scrolled off the end

00:53:31 ◼   ► 'cause it doesn't keep everything, you know,

00:53:32 ◼   ► it's just, I hate when I can't find it.

00:53:34 ◼   ► And I always think, if I had live streams,

00:53:36 ◼   ► this wouldn't be a problem

00:53:37 ◼   ► because the whole point of livestreams is just,

00:53:39 ◼   ► it notes everything you do and orders it by time.

00:53:41 ◼   ► And if I can remember it happened sometime yesterday,

00:53:44 ◼   ► then I can find it

00:53:45 ◼   ► because that's the only thing I care about.

00:53:46 ◼   ► I don't care about, did it happen in Slack?

00:53:48 ◼   ► Did it happen in messages?

00:53:49 ◼   ► Was it an email?

00:53:50 ◼   ► I don't care about that.

00:53:51 ◼   ► And I certainly don't care about

00:53:53 ◼   ► where it is in the file system,

00:53:54 ◼   ► where the file was saved, if it is a file or whatever.

00:53:56 ◼   ► I just wanna find the data.

00:53:58 ◼   ► So this startup at rewind.ai

00:54:01 ◼   ► has basically implemented livestreams.

00:54:05 ◼   ► When I talked about it on Erectifs back in November 2021,

00:54:08 ◼   ► I talked about the pitfalls

00:54:11 ◼   ► of potentially implementing this.

00:54:13 ◼   ► And so Rewind.ai has implemented it,

00:54:15 ◼   ► so now we have a concrete implementation to look at.

00:54:17 ◼   ► And what it does is you run it on your Mac,

00:54:19 ◼   ► it's a Mac application,

00:54:20 ◼   ► so cool for people making innovative new Mac applications,

00:54:24 ◼   ► and it tries to implement live streams.

00:54:26 ◼   ► And so if you're like,

00:54:27 ◼   ► what was that thing that I see,

00:54:29 ◼   ► it was something about the TPS report,

00:54:31 ◼   ► I think they used TPS report in their demo video.

00:54:32 ◼   ► - Yeah, they did. - TPS reports,

00:54:34 ◼   ► yesterday where was that?

00:54:36 ◼   ► And you don't remember and it will find it

00:54:37 ◼   ► in the example they give is like,

00:54:39 ◼   ► what if it was just something that was on somebody else's

00:54:41 ◼   ► screen in a Zoom call, right?

00:54:43 ◼   ► They did screen sharing on a Zoom call

00:54:44 ◼   ► and that's where it was.

00:54:45 ◼   ► You're never gonna find that

00:54:46 ◼   ► 'cause it's not even on your desk.

00:54:47 ◼   ► It's not in your browser history.

00:54:49 ◼   ► There's no history in Zoom where you could find

00:54:51 ◼   ► text that was on a document that was being shared over Zoom

00:54:55 ◼   ► for someone who's doing screen sharing, right?

00:54:57 ◼   ► But rewind.ai will find it.

00:54:59 ◼   ► And how does it do this you may ask?

00:55:01 ◼   ► Exactly the way you're thinking.

00:55:03 ◼   ► It records everything that happens on your screen,

00:55:06 ◼   ► and that's where people start to get scared.

00:55:08 ◼   ► But honestly, that's the only way to do it

00:55:10 ◼   ► with current technology is,

00:55:12 ◼   ► what if we just record everything that happens

00:55:14 ◼   ► on your screen, every single window, OCR, all of it,

00:55:17 ◼   ► do text to speech from any audio that happens,

00:55:20 ◼   ► and just record it all?

00:55:21 ◼   ► Because that's the only way we're gonna find anything.

00:55:23 ◼   ► So it doesn't really care what it is,

00:55:24 ◼   ► it doesn't need to integrate with your browser,

00:55:26 ◼   ► it doesn't need to do any of that stuff.

00:55:27 ◼   ► It's just basically gonna record everything.

00:55:29 ◼   ► And if you are technically minded,

00:55:31 ◼   ► you're thinking many things.

00:55:32 ◼   ► You're thinking about the privacy implications

00:55:34 ◼   ► and you're thinking about the technical implications.

00:55:35 ◼   ► But if we're going to get into all that

00:55:36 ◼   ► and there's a lot to get into, I just want--

00:55:37 ◼   ► - I think about the legal implications.

00:55:39 ◼   ► - Yeah, yeah.

00:55:40 ◼   ► - Like two-party consent for recording.

00:55:42 ◼   ► - I just want to say that, as always

00:55:44 ◼   ► when I was discussing on rectifs,

00:55:46 ◼   ► that I would love this feature,

00:55:48 ◼   ► but anyone who actually implements it,

00:55:50 ◼   ► it becomes immediately terrifying

00:55:52 ◼   ► and probably also not technically possible.

00:55:53 ◼   ► And I think what I said back on the rectifs,

00:55:55 ◼   ► so that I haven't listened back to the whole thing,

00:55:56 ◼   ► is like the only company that I wouldn't even remotely trust

00:55:59 ◼   ► to implement this in some future

00:56:00 ◼   ► where implementing it doesn't bring my system to its knees,

00:56:04 ◼   ► it would be a platform or like Apple that is privacy focused

00:56:07 ◼   ► because anybody else who implements this,

00:56:10 ◼   ► it is so scary that I would,

00:56:15 ◼   ► how could I possibly have trust in them?

00:56:16 ◼   ► And as we'll get to in a little bit,

00:56:19 ◼   ► this is a venture-funded company.

00:56:20 ◼   ► And so I'm like making, like it's like,

00:56:23 ◼   ► do I want a venture-funded company being responsible

00:56:28 ◼   ► for keeping all my data privacy

00:56:29 ◼   ► as it records everything that happens on my screen?

00:56:32 ◼   ► Probably not, but anyway, that's the product.

00:56:35 ◼   ► I think it actually is cool.

00:56:36 ◼   ► I am certainly a fan of livestreams.

00:56:38 ◼   ► I think it's technically cool,

00:56:39 ◼   ► but it also scares the heck out of me.

00:56:41 ◼   ► - I'm not sure I would trust even Apple with this,

00:56:43 ◼   ► for a number of reasons.

00:56:45 ◼   ► I mean, number one, I think just the liability

00:56:48 ◼   ► that you're creating by recording everything

00:56:51 ◼   ► that passes through your screen and/or microphone

00:56:54 ◼   ► or whatever else, if somebody had access to that,

00:56:56 ◼   ► even if it's just somebody who sat down at your computer

00:56:59 ◼   ► and you walked away for a minute,

00:57:00 ◼   ► it's having access to everything

00:57:03 ◼   ► that has shown on your screen.

00:57:04 ◼   ► And granted, this app says they could do things

00:57:06 ◼   ► like exclude your private Safari windows

00:57:09 ◼   ► so when you're looking at stuff

00:57:10 ◼   ► you shouldn't be looking at in polite company.

00:57:14 ◼   ► - Or exclude the Zoom window if your work

00:57:16 ◼   ► doesn't want you to record and stuff like that.

00:57:18 ◼   ► They built the features you would expect

00:57:20 ◼   ► that they would build in, but it's not like,

00:57:23 ◼   ► getting back to the live streaming thing

00:57:24 ◼   ► of the guy who has a camera on his head

00:57:26 ◼   ► and records his whole life, it's the same idea.

00:57:28 ◼   ► and this is a topic visited very often in science fiction.

00:57:31 ◼   ► Obviously they're doing it for like as academic,

00:57:33 ◼   ► let's try this thing, but just think about

00:57:34 ◼   ► what it would be like if you recorded

00:57:35 ◼   ► your entire life all day with your AR glasses,

00:57:38 ◼   ► it just recorded everywhere you went.

00:57:41 ◼   ► That is a tremendous, like you said, a tremendous liability.

00:57:44 ◼   ► Nobody wants every moment of their life recorded

00:57:47 ◼   ► and able to be recalled by somebody who's not them.

00:57:49 ◼   ► I don't even want it to be recalled by someone who is me.

00:57:52 ◼   ► I don't want to be able to go back

00:57:53 ◼   ► and see every moment of my past,

00:57:55 ◼   ► but I certainly don't want any arbitrary person

00:57:58 ◼   ► who gets access to my AR or goggle recording

00:58:01 ◼   ► to be able to jump back in time and look at what,

00:58:03 ◼   ► that is fodder for dystopian sci-fi entirely.

00:58:07 ◼   ► We're just talking about what happens on a computer,

00:58:09 ◼   ► but that's plenty scary enough.

00:58:11 ◼   ► - Yeah, 'cause your whole life is on your computer,

00:58:13 ◼   ► and the things you do, I mean, there's so much,

00:58:15 ◼   ► there's so much information there

00:58:18 ◼   ► that could be used against you in some way,

00:58:20 ◼   ► whether it's if you happen to flash a view

00:58:23 ◼   ► of your bank account on a browser somewhere,

00:58:25 ◼   ► or just sensitive emails you get,

00:58:27 ◼   ► you know, just sensitive documents you have to deal with,

00:58:30 ◼   ► what you're browsing for legitimate reasons,

00:58:33 ◼   ► like there's just so, there is so much there,

00:58:36 ◼   ► you are creating a massive honeypot reward

00:58:41 ◼   ► for one bad actor in any part of it to be able to access

00:58:46 ◼   ► and do horrendous things with.

00:58:47 ◼   ► And even, again, I wouldn't even trust Apple to do this.

00:58:51 ◼   ► And I trust Apple with a lot.

00:58:52 ◼   ► I trust that even though we will complain about them

00:58:56 ◼   ► when it's warranted, I do trust them a lot

00:59:00 ◼   ► with a lot of data and integrity.

00:59:02 ◼   ► That being said, as they push more into trying

00:59:06 ◼   ► to be an ad company with, I think,

00:59:10 ◼   ► somewhat spotty morals in that department,

00:59:13 ◼   ► I don't know that we could even trust them with that.

00:59:15 ◼   ► 'Cause I think what Apple's argument would be is,

00:59:18 ◼   ► well, we will keep it secure,

00:59:20 ◼   ► and we won't sell your data to other companies,

00:59:23 ◼   ► which is what they call tracking,

00:59:25 ◼   ► but Apple itself would probably at some point

00:59:29 ◼   ► use that for advertising targeting purposes.

00:59:31 ◼   ► Again, we're in a different world now.

00:59:34 ◼   ► Now that Apple is not only an ad company

00:59:38 ◼   ► and a rapidly expanding ad company,

00:59:41 ◼   ► but also now that Apple is having some tough quarters

00:59:44 ◼   ► with services growth, they're gonna tighten the screws,

00:59:48 ◼   ► they're gonna keep going.

00:59:49 ◼   ► This past month or quarter, whatever,

00:59:52 ◼   ► we had all of a sudden price hikes for all the services.

00:59:54 ◼   ► That's not a coincidence.

00:59:55 ◼   ► Look at their growth rates, look at their revenue rates.

00:59:58 ◼   ► It's slowing down.

00:59:59 ◼   ► All of a sudden we have lots of ads launching

01:00:01 ◼   ► around the app store.

01:00:02 ◼   ► Again, not a coincidence.

01:00:04 ◼   ► They're gonna keep tightening the screws

01:00:06 ◼   ► because what they call quote services

01:00:09 ◼   ► are all things where they can fairly easily

01:00:12 ◼   ► just like increase the spigot a little bit.

01:00:14 ◼   ► Just they can do things here and there

01:00:16 ◼   ► that will degrade things for users or developers

01:00:19 ◼   ► or both or whatever, but we'll give them

01:00:21 ◼   ► a little bit more money in the short term.

01:00:23 ◼   ► This is what companies do, Apple's not immune to it.

01:00:25 ◼   ► They're gonna keep doing this.

01:00:26 ◼   ► And so I can clearly imagine a future,

01:00:29 ◼   ► and I hope this never happens,

01:00:30 ◼   ► but I think it's extremely plausible

01:00:34 ◼   ► where if Apple had this feature of their platforms,

01:00:37 ◼   ► this total recording everything feature,

01:00:39 ◼   ► which frankly I don't think they would ever do

01:00:41 ◼   ► 'cause I think it's too problematic

01:00:43 ◼   ► and they would know that,

01:00:44 ◼   ► but if they were to ever launch such a thing,

01:00:47 ◼   ► There is no question in my mind that they would find a way,

01:00:51 ◼   ► once a bad quarter came around,

01:00:52 ◼   ► they would find a way to twist some logic to say,

01:00:55 ◼   ► okay, we're gonna now start using that data

01:00:56 ◼   ► to target ads to you.

01:00:57 ◼   ► And only in our apps though.

01:00:59 ◼   ► We're gonna be super privacy sensitive

01:01:01 ◼   ► and only we can do this creepy thing to your data.

01:01:05 ◼   ► But that's what they would do.

01:01:07 ◼   ► And so again, you look at even Apple,

01:01:10 ◼   ► who we trust so much,

01:01:11 ◼   ► who has a pretty good track record in most of these areas,

01:01:14 ◼   ► I think even they would be a very small step away

01:01:17 ◼   ► from taking advantage of that kind of thing

01:01:18 ◼   ► in a creepy way, and that's Apple.

01:01:20 ◼   ► Imagine any other company with access to that kind of data.

01:01:24 ◼   ► And I mean, especially, I think a VC funded company

01:01:27 ◼   ► is especially scary about that,

01:01:28 ◼   ► because it is really hard to look at that

01:01:31 ◼   ► and not be tempted when times get tough.

01:01:34 ◼   ► So when you're not meeting your numbers,

01:01:36 ◼   ► when you need a little bit more revenue

01:01:38 ◼   ► to hit some goal or to avoid some problem,

01:01:41 ◼   ► it's really, really hard to not tap that resource.

01:01:44 ◼   ► And it's a massive resource that could be used

01:01:46 ◼   ► in immensely creepy and terrible ways.

01:01:49 ◼   ► Not to mention, even going beyond stuff

01:01:52 ◼   ► like legal problems with it, which again,

01:01:54 ◼   ► there are many legal problems with like,

01:01:57 ◼   ► if you are recording things on your computer

01:01:59 ◼   ► without people's consent,

01:02:00 ◼   ► they're on the other side of those things,

01:02:02 ◼   ► that's a bit of a problem in a lot of places.

01:02:04 ◼   ► - I'm not sure if the law has caught up with that,

01:02:06 ◼   ► but certainly NDA law has caught up with that, right?

01:02:08 ◼   ► If you're under NDA, you're not supposed to record

01:02:12 ◼   ► anything that happens in the meetings

01:02:14 ◼   ► that you have at work or whatever.

01:02:16 ◼   ► If people use enterprise software to do their tele-meetings or whatever, they explicitly

01:02:21 ◼   ► disable recording if they don't want you to be able to record it, if that's their corporate

01:02:24 ◼   ► policy.

01:02:25 ◼   ► And of course, if you install a third-party app that also records on your computer using

01:02:28 ◼   ► for corporate stuff, you are certainly violating your employee agreement or some NDA or whatever,

01:02:32 ◼   ► which is a more well-trodden area of the law than...

01:02:36 ◼   ► The phone system, the law has kind of caught up with that.

01:02:38 ◼   ► So we have all the recording statutes that probably apply to recording someone saying

01:02:43 ◼   ► audio, but recording like an image that goes across your screen because someone sent it

01:02:47 ◼   ► to you in like a WhatsApp thing, it's so technically esoteric that I do wonder if the law in various

01:02:53 ◼   ► states would be able to, would be able to grapple with that or if it's just, you know,

01:02:57 ◼   ► something that hasn't ever been tried because this technology is so new.

01:03:01 ◼   ► It's funny also, one of the things that's on the rewind website is, you know, you can

01:03:07 ◼   ► record your meetings and at the bottom of this page it says, oh shoot, where did it

01:03:12 ◼   ► go?

01:03:13 ◼   ► like, "Oh, how does this work?" And then there's like a help page about it. At the bottom of that,

01:03:20 ◼   ► it says, "Make sure to read this article as well, colon, the importance of consent." And they talk

01:03:26 ◼   ► a little bit about it, and they say at the bottom of this article in bold, "We believe all users of

01:03:32 ◼   ► our product should proactively seek consent from everyone they record, even if they are not

01:03:35 ◼   ► illegally obligated to do so." And apparently, news to me, because I was looking at this earlier,

01:03:41 ◼   ► There are only 11 American states that are two-party.

01:03:45 ◼   ► Shoot, I lost the list, but somewhere around here.

01:03:47 ◼   ► I believe Massachusetts--

01:03:47 ◼   ► - California's a big one.

01:03:49 ◼   ► - Oh, here it is.

01:03:50 ◼   ► California, Delaware, Florida, Illinois, Maryland,

01:03:51 ◼   ► Massachusetts, Montana, Nevada, New Hampshire,

01:03:53 ◼   ► Pennsylvania, and Washington.

01:03:55 ◼   ► Not New York, apparently.

01:03:56 ◼   ► - Yeah, and again, this is not the first thing

01:03:58 ◼   ► that records your screen.

01:04:00 ◼   ► Screen recorders exist and have existed forever,

01:04:02 ◼   ► and all the legal things are also caught by that.

01:04:04 ◼   ► And in my time in corporate America in the latter years,

01:04:08 ◼   ► we routinely recorded every meeting.

01:04:10 ◼   ► It's basically like, oh, for people who couldn't show up

01:04:11 ◼   ► to the meeting, make sure we record it,

01:04:13 ◼   ► and it would get shoved into the cloud somewhere,

01:04:15 ◼   ► and some Microsoft thing, and then other people

01:04:16 ◼   ► would be able to view the meeting.

01:04:17 ◼   ► So recording meetings is not a thing that really happens.

01:04:20 ◼   ► What didn't happen as often is someone locally recording

01:04:22 ◼   ► using a third-party piece of software that they installed,

01:04:24 ◼   ► like it gets recorded and pushed to the Microsoft OneDrive

01:04:28 ◼   ► through the Microsoft Teams thing or whatever.

01:04:29 ◼   ► That is a feature that most people who work in corporations

01:04:32 ◼   ► want, but they wanna be able to control it.

01:04:34 ◼   ► So it's not like this is letting the recording

01:04:36 ◼   ► or screen-reading out of the bottle,

01:04:37 ◼   ► but the idea of it being pervasive,

01:04:39 ◼   ► because to get the value of it,

01:04:40 ◼   ► it kind of has to be pervasive.

01:04:42 ◼   ► And maybe you could just say,

01:04:43 ◼   ► I would just run that on my home computer,

01:04:44 ◼   ► not my work computer, but that also kind of cuts into things

01:04:47 ◼   ► if the thing that was sent to you was like a message,

01:04:49 ◼   ► a non-work related message sent to you in messages,

01:04:52 ◼   ► you're not gonna see it

01:04:53 ◼   ► if you go through your live stream later at home.

01:04:57 ◼   ► So here's what the CEO had to say about it

01:04:59 ◼   ► in a little Twitter thread

01:05:00 ◼   ► to sort of explain why his product is okay.

01:05:03 ◼   ► Local and private by design.

01:05:06 ◼   ► We record anything you've seen, said, or heard

01:05:08 ◼   ► and make it searchable.

01:05:09 ◼   ► For your privacy, we store all of the recordings

01:05:10 ◼   ► locally on your Mac, only you have access to them.

01:05:12 ◼   ► So as you would imagine, if they're trying to not be

01:05:15 ◼   ► immediately, ridiculously evil,

01:05:16 ◼   ► they do not take these recordings.

01:05:18 ◼   ► If you're a local computer and throw it into the cloud,

01:05:19 ◼   ► it's all just on your Mac.

01:05:21 ◼   ► It's, you know, it's all local, right?

01:05:23 ◼   ► Mind boggling compression.

01:05:25 ◼   ► This gets to the technical feasibility.

01:05:26 ◼   ► How can I record everything that's happening

01:05:28 ◼   ► on my screen all day without filling my disc, right?

01:05:30 ◼   ► Starring all the recordings locally

01:05:31 ◼   ► means compression is very important.

01:05:33 ◼   ► We compress raw data up to 3,750 times.

01:05:37 ◼   ► What an odd number.

01:05:38 ◼   ► Without major loss of quality, for example,

01:05:40 ◼   ► 10.5 gigabytes of raw recording data

01:05:42 ◼   ► becomes 2.8 megabytes.

01:05:43 ◼   ► And then finally, no cloud integration or IT required.

01:05:46 ◼   ► In order to enable you to search anything you've seen,

01:05:47 ◼   ► we use native Mac OS APIs with its optical character

01:05:50 ◼   ► recognition to recognize and index all the words

01:05:52 ◼   ► that appear in your screen.

01:05:52 ◼   ► So it's all happening locally.

01:05:54 ◼   ► It's all on your device.

01:05:55 ◼   ► And they're able to compress things

01:05:57 ◼   ► so that they get down to size.

01:05:58 ◼   ► And in terms of the-- they also touted their VC funding,

01:06:01 ◼   ► which is why everybody knows about it.

01:06:03 ◼   ► In terms of the business bottle, here's

01:06:04 ◼   ► something they had to say.

01:06:05 ◼   ► I think this is on their website,

01:06:06 ◼   ► on the how much does rewind cost.

01:06:07 ◼   ► Rewind is completely free for now.

01:06:09 ◼   ► Not reassuring, company.

01:06:10 ◼   ► - No.

01:06:11 ◼   ► - Don't put an exclamation on that, not reassuring.

01:06:12 ◼   ► Anyway, we plan to offer a free product indefinitely,

01:06:15 ◼   ► I'll bet, and for users to get a ton of value,

01:06:17 ◼   ► we will charge them a monthly subscription,

01:06:19 ◼   ► AKA freemium.

01:06:20 ◼   ► And then this is, this is not getting better here.

01:06:23 ◼   ► We aren't yet sure what the price will be

01:06:24 ◼   ► or what the features will be in the free product

01:06:26 ◼   ► versus the paid product.

01:06:27 ◼   ► We'll make that decision based on feedback we get.

01:06:29 ◼   ► One thing's for sure,

01:06:30 ◼   ► we will never sell your data or do advertising.

01:06:33 ◼   ► Are you sure about that?

01:06:34 ◼   ► - See, I would like to know what was their pitch

01:06:37 ◼   ► to the VCs, because I bet it contains

01:06:39 ◼   ► much more detail than that.

01:06:41 ◼   ► - I mean, they didn't get a huge amount of VC money,

01:06:43 ◼   ► and the person who, the CEO also had previously,

01:06:46 ◼   ► I think he was from Optimizely, which got--

01:06:48 ◼   ► - I love, hold on, just the ridiculousness

01:06:50 ◼   ► of like $10 million not being a huge,

01:06:52 ◼   ► and you're right, like in terms of,

01:06:54 ◼   ► but it's just, it's ridiculous.

01:06:56 ◼   ► - You know what I mean, but like in the grand scheme,

01:06:57 ◼   ► this is Andreessen Horowitz.

01:07:00 ◼   ► It's a big VC company, and he's had a successful company

01:07:03 ◼   ► that presumably he did well for the VCs

01:07:04 ◼   ► and when they invested in that company,

01:07:05 ◼   ► that's why he invested in his new company.

01:07:07 ◼   ► So here's the thing about this feature.

01:07:09 ◼   ► If you had gone back to my childhood

01:07:11 ◼   ► and found some technically minded adults

01:07:13 ◼   ► and said that a company's gonna make a product

01:07:15 ◼   ► that keeps track of our location all day, every day,

01:07:18 ◼   ► and makes that information accessible

01:07:20 ◼   ► to other people potentially,

01:07:22 ◼   ► they would say, "What, someone's gonna spy me

01:07:24 ◼   ► "and know where I am all the time?

01:07:25 ◼   ► "My device is gonna track my location on the Earth

01:07:28 ◼   ► "24 hours a day?

01:07:29 ◼   ► "This is a dystopian nightmare.

01:07:30 ◼   ► "We all have phones and we don't care about that."

01:07:32 ◼   ► It's like, well, it's just location data

01:07:33 ◼   ► and we trust Apple not to share with anybody.

01:07:35 ◼   ► And yeah, there was that thing where Google accidentally,

01:07:37 ◼   ► we let people get at every location and see that you're,

01:07:39 ◼   ► you know, where you go during the day.

01:07:41 ◼   ► Like there is kind of a,

01:07:43 ◼   ► an acclimation to technology tracking things

01:07:47 ◼   ► that were previously seemed like the surveillance state.

01:07:50 ◼   ► So, I mean, how many people use their phones

01:07:52 ◼   ► and turn location off so it's never tracked?

01:07:53 ◼   ► None of us do that because there's just so much utility

01:07:56 ◼   ► for a device that knows where we are.

01:07:58 ◼   ► Whether it's find my friends to find out

01:08:00 ◼   ► where people in your family are,

01:08:01 ◼   ► or just being able to set a reminder

01:08:02 ◼   ► so it knows when you get back home,

01:08:04 ◼   ► or maps features, or keeping track of your runs,

01:08:08 ◼   ► or how many steps you've taken and where you walked.

01:08:10 ◼   ► We have pretty much all accepted

01:08:12 ◼   ► and found a vendor that we can trust well enough

01:08:16 ◼   ► that we're okay essentially carrying a tracker around.

01:08:19 ◼   ► We're carrying a tracker around with us all day.

01:08:21 ◼   ► It's always keeping track of where we are

01:08:22 ◼   ► and it's recording it.

01:08:23 ◼   ► And we're like, yeah, we've worked out the kinks in that.

01:08:26 ◼   ► People are mostly okay with it.

01:08:28 ◼   ► But if you had dumped in somebody from the '70s

01:08:31 ◼   ► and describe that, it'd be like, no, I don't want this tracker.

01:08:34 ◼   ► Yes, it's an amazing peak of technology,

01:08:36 ◼   ► but I don't want it to be tracked.

01:08:37 ◼   ► And oh, you say it's only on the device,

01:08:39 ◼   ► or it's shared in this cloud.

01:08:40 ◼   ► You describe it, you say it's safe,

01:08:41 ◼   ► and it can't-- like, you have to do so much reassurance

01:08:44 ◼   ► and explaining of the cultural context for that to be OK.

01:08:47 ◼   ► Part of the reason that happened is

01:08:49 ◼   ► because we passed the technical threshold where doing that

01:08:51 ◼   ► is not prohibitive.

01:08:53 ◼   ► I'm not entirely sure that we have passed the threshold.

01:08:56 ◼   ► We're doing full screen recording or per window

01:09:00 ◼   ► recording an OCR is not oppressive because especially if you're on a laptop

01:09:03 ◼   ► it's gonna hurt your battery like there's a page on this site that says

01:09:07 ◼   ► look we're using the imaging powers of the M1 SoC to do all this compression

01:09:11 ◼   ► and I bet they are but every one of those little things takes power and that

01:09:16 ◼   ► you know especially on battery-powered devices like laptops but even on like a

01:09:19 ◼   ► desktop you're burning CPU cycles doing this thing that presumably will have

01:09:24 ◼   ► value later but you're burning it all the time like I mean again to get value

01:09:29 ◼   ► out of it, you can't just like run it for one hour a day.

01:09:31 ◼   ► You have to run it all the time.

01:09:33 ◼   ► So I do feel like the utility of this,

01:09:36 ◼   ► if this could exist immediately and magically work

01:09:40 ◼   ► and like be seamless and not impact your life

01:09:43 ◼   ► and not impact battery life,

01:09:45 ◼   ► I think the utility of it actually is tremendous,

01:09:49 ◼   ► but like getting over the hump of from where we are now

01:09:54 ◼   ► where it's not and people are scared of it

01:09:56 ◼   ► to the other side where it's just as scary

01:09:59 ◼   ► in the wrong hands,

01:10:01 ◼   ► but people are now used to the utility of it,

01:10:03 ◼   ► is kind of inevitable as everything,

01:10:07 ◼   ► I don't know if this is gonna happen,

01:10:08 ◼   ► but I've always talked about this before,

01:10:09 ◼   ► of like technology catching up with our perceptions, right?

01:10:12 ◼   ► So audio, we've got the technology

01:10:14 ◼   ► to make audio good enough for our human ears.

01:10:16 ◼   ► Like we can do it.

01:10:17 ◼   ► Like even if you're a crazy audio file person

01:10:19 ◼   ► who wants 192 kilohertz, whatever, 48 bit,

01:10:22 ◼   ► like we can do that, it's no problem.

01:10:24 ◼   ► audio does not need to get better for humans

01:10:26 ◼   ► until and unless we evolve better hearing,

01:10:28 ◼   ► and that's gonna take a long time, right?

01:10:30 ◼   ► We haven't caught up with video

01:10:31 ◼   ► 'cause video still is pixelated and it's not 3D

01:10:34 ◼   ► like our eyes see and you know, blah, blah, blah.

01:10:36 ◼   ► But if Moore's law continues long enough,

01:10:39 ◼   ► and eventually Moore's law does stop

01:10:41 ◼   ► 'cause you can't make things smaller forever,

01:10:42 ◼   ► see quantum physics, right?

01:10:44 ◼   ► If Moore's law continues long enough

01:10:46 ◼   ► that we max out on audio, vision, smell, touch,

01:10:51 ◼   ► like all our senses basically,

01:10:53 ◼   ► and we still have some more like doublings

01:10:57 ◼   ► of transistor density to go,

01:10:59 ◼   ► we're gonna get lifestreams whether we like it or not

01:11:01 ◼   ► because it'll basically be free

01:11:02 ◼   ► and to not do it would seem like wasteful, right?

01:11:06 ◼   ► And hopefully we will have the security things

01:11:07 ◼   ► worked out then hopefully we're all didn't die

01:11:09 ◼   ► in the water wars like there are many caveats

01:11:11 ◼   ► to what I'm describing here in this particular

01:11:13 ◼   ► timescale argument.

01:11:14 ◼   ► But the utility of this is tremendous

01:11:17 ◼   ► because if I said, look,

01:11:19 ◼   ► we're not gonna do any privacy things

01:11:20 ◼   ► but now a genie has granted you a wish

01:11:22 ◼   ► and you can go back to any moment and find anything

01:11:26 ◼   ► and where was that thing?

01:11:27 ◼   ► Like you have that magical ability, it's not technology,

01:11:28 ◼   ► it's literally magic.

01:11:30 ◼   ► People would take that in a second.

01:11:31 ◼   ► It's a superpower.

01:11:32 ◼   ► It's this kind of superpowers that computers give us.

01:11:35 ◼   ► Things that we can't do easily as human,

01:11:37 ◼   ► like remembering things or erasing things perfectly

01:11:39 ◼   ► or whatever, like computers can do.

01:11:42 ◼   ► They give us the power to do that.

01:11:44 ◼   ► This would be a superpower that computers could give us

01:11:47 ◼   ► if it could be harnessed in a way that we find acceptable

01:11:49 ◼   ► and doesn't totally destroy our lives.

01:11:51 ◼   ► Is 2022 the time and the place for that to happen on Mac OS

01:11:56 ◼   ► from a VC funded company?

01:11:59 ◼   ► Probably not, but I remain fascinated by the idea

01:12:03 ◼   ► and I think the utility of the idea is unavoidable.

01:12:08 ◼   ► Eventually, if we have excess computing capacity,

01:12:11 ◼   ► somebody's gonna do it and some generation of people

01:12:13 ◼   ► are gonna grow up and they're gonna think of it

01:12:14 ◼   ► the way we think about our phone's GPS tracking

01:12:17 ◼   ► or the way we think about Google searches.

01:12:18 ◼   ► Just as part of life, that it would be barbaric

01:12:21 ◼   ► live without because what the heck is the point of computers if not to do this thing?

01:12:24 ◼   ► It was interesting watching the intro video as well, which is literally a minute, I think,

01:12:29 ◼   ► to the second. And the CEO, Dan Soracher, I probably pronounced that wrong, but anyways,

01:12:34 ◼   ► he said that he went deaf or, you know, lost a lot of hearing in his 30s and then was able to get it

01:12:41 ◼   ► back by way of a hearing aid. And then he thought to himself, allegedly, you know, well, what else

01:12:45 ◼   ► could we apply this principle to? Like, how else can we like supercharge a human being? And, and

01:12:50 ◼   ► And he eventually landed on, well, what if you had perfect memory?

01:12:53 ◼   ► And that's kind of what this rewind thing is trying to do.

01:12:57 ◼   ► I don't know, I have very mixed feelings about it.

01:13:00 ◼   ► I like the fact that somebody is doing something innovative on Mac OS, because that seems to

01:13:05 ◼   ► be happening so rarely these days.

01:13:08 ◼   ► It is funny, like you had said, John, you know, unleashes Apple Silicon.

01:13:12 ◼   ► Rewind utilizes virtually every part of Apple's silicon system on a chip.

01:13:16 ◼   ► rewind doesn't tax system resources like CPU and memory while recording allegedly.

01:13:20 ◼   ► It uses every part of the SoC but doesn't tax CPU. You know CPU is part of the SoC.

01:13:26 ◼   ► And either way when you're using parts that don't count as a CPU, I'm not using the CPU,

01:13:30 ◼   ► I'm using the H.265 encoder. That still uses electricity. Like I know it uses less than doing

01:13:37 ◼   ► it on the CPU but like there's no avoiding the there is technical overhead for doing this.

01:13:42 ◼   ► Technical overhead for the compression, there's technical overhead for doing this the I/O for the

01:13:45 ◼   ► the storage and there's overhead of actually doing the screen recording.

01:13:49 ◼   ► It's not huge overhead, and I think our machines can mostly handle it, but it is going to impact

01:13:53 ◼   ► your battery life some amount.

01:13:54 ◼   ► I don't think they throw out any figures of like, "1% worse battery life," or "4% we don't

01:13:59 ◼   ► know what it is," but it's not zero.

01:14:01 ◼   ► Yeah, but I don't know.

01:14:03 ◼   ► As someone who genuinely has a pretty crummy memory, I find this very fascinating.

01:14:10 ◼   ► It is not often that I think to myself, "Oh, where did I see that thing?"

01:14:15 ◼   ► But it definitely happens.

01:14:16 ◼   ► And in a situation where I felt like I could trust

01:14:19 ◼   ► whatever vendor is providing this service,

01:14:23 ◼   ► I would probably be interested in it.

01:14:25 ◼   ► But I echo what both of you, particularly Marco,

01:14:27 ◼   ► was saying about the privacy implications,

01:14:30 ◼   ► about the consent implications.

01:14:33 ◼   ► Like, yeah, I guess every time I speak to anyone

01:14:35 ◼   ► on my computer, I can ask them if I have their consent

01:14:38 ◼   ► to record them.

01:14:39 ◼   ► - Or you could turn it off like it was a big switch

01:14:41 ◼   ► in the menu bar.

01:14:42 ◼   ► Like if, you know, again, it cuts into the value

01:14:44 ◼   ► if you turn it off, but it's a thing that you could do.

01:14:46 ◼   ► - But nevertheless, like,

01:14:47 ◼   ► I think this is a very fascinating idea.

01:14:49 ◼   ► And the fact that this group of people seems to claim

01:14:53 ◼   ► that they can realize this idea, that's super cool.

01:14:57 ◼   ► Now I'm skeptical that that's reality,

01:14:59 ◼   ► but I dig the demo, if nothing else.

01:15:02 ◼   ► Now maybe it's all smoke and mirrors,

01:15:03 ◼   ► but it looked really slick.

01:15:05 ◼   ► So I don't know, I would definitely be interested in this.

01:15:08 ◼   ► I put my name or my email in the list

01:15:11 ◼   ► just because I'd like to toy with it for a minute

01:15:12 ◼   ► and see what it does.

01:15:14 ◼   ► But a lot of the incentives that I see,

01:15:18 ◼   ► namely the fact that it's VC funded,

01:15:21 ◼   ► and they don't really seem to know

01:15:22 ◼   ► how they're gonna make money,

01:15:23 ◼   ► that does not align well with the incentives

01:15:26 ◼   ► I want them to have,

01:15:27 ◼   ► which is privacy beyond anything else.

01:15:30 ◼   ► Efficiency is a second tier, right behind privacy.

01:15:34 ◼   ► I don't know, I'm very skeptical.

01:15:36 ◼   ► Quick aside, by the way,

01:15:37 ◼   ► I just realized a few minutes ago

01:15:40 ◼   ► where A16Z came from. Did you know this? I think I figured it out.

01:15:43 ◼   ► And I had like, everybody knows, but you, I everyone, but new.

01:15:46 ◼   ► Did you know that the Beatles is a music pun?

01:15:49 ◼   ► I did actually know that. Um, but I had no idea it was all the,

01:15:53 ◼   ► it was 16 characters between the A and the Z anyways. Um, I don't know.

01:15:56 ◼   ► Would you use the, let me start with Marco. Would you use this both,

01:15:59 ◼   ► both rewind specifically and a fantasy, let's call it Apple.

01:16:04 ◼   ► Yes, I agree with all you were saying about Apple and services, but you know,

01:16:08 ◼   ► Would you use an Apple-provided version of rewind?

01:16:11 ◼   ► Would you use the rewind-provided version of rewind?

01:16:13 ◼   ► Let me start with Marco and then John,

01:16:14 ◼   ► I'd like to hear your two cents.

01:16:16 ◼   ► - I just, I don't see this ever being a thing

01:16:20 ◼   ► that is worth the risk.

01:16:23 ◼   ► It's almost like, imagine if nuclear power

01:16:26 ◼   ► was far less safe than it really is.

01:16:29 ◼   ► And so imagine, so it'd be like, yeah,

01:16:32 ◼   ► there's value in generating this power,

01:16:33 ◼   ► but every couple of years it's gonna have a giant meltdown.

01:16:36 ◼   ► and I was like, well, maybe that's not worth it.

01:16:38 ◼   ► And I know in reality this is a bad metaphor

01:16:40 ◼   ► because it's way safer, but anyway.

01:16:42 ◼   ► I think you look at this product and like,

01:16:47 ◼   ► first of all, even if we ignore the VC part of it,

01:16:51 ◼   ► just conceptually a product like this,

01:16:54 ◼   ► well, the very first thing it's gonna have to do

01:16:57 ◼   ► is add multi-device sync,

01:16:59 ◼   ► because that's the very first feature request

01:17:01 ◼   ► people are gonna have, because they're gonna go,

01:17:02 ◼   ► oh, I was doing this thing,

01:17:05 ◼   ► But I forget whether it was on my desktop or my laptop

01:17:08 ◼   ► or my phone or my tablet.

01:17:10 ◼   ► So you're gonna have, and I guess you can't really do

01:17:12 ◼   ► any of this on iOS, but who knows how they would

01:17:15 ◼   ► get around that, but anyway.

01:17:17 ◼   ► So like, you can start to see, all right,

01:17:19 ◼   ► the very first thing people are gonna want

01:17:20 ◼   ► is something that's gonna require them to have this data

01:17:23 ◼   ► synced somehow between devices and therefore

01:17:26 ◼   ► probably stored on some kind of server, maybe encrypted.

01:17:30 ◼   ► So there's already like a lot of red flags even there.

01:17:33 ◼   ► But again, even if you just stick with

01:17:35 ◼   ► what they've announced and you assume

01:17:37 ◼   ► they will never need money,

01:17:38 ◼   ► and so all that's off the table,

01:17:40 ◼   ► all those concerns are off the table,

01:17:42 ◼   ► and again, even heck, even assume,

01:17:45 ◼   ► not only Apple did it, but Apple of 15 years ago did it,

01:17:49 ◼   ► before they really got into the ad business.

01:17:51 ◼   ► Even with all those assumptions,

01:17:53 ◼   ► I think this is creating a massive liability

01:17:57 ◼   ► that the liability is greater

01:18:00 ◼   ► than the value that it creates.

01:18:02 ◼   ► And I cannot see this going well long-term for the people who

01:18:07 ◼   ► use it.

01:18:08 ◼   ► John?

01:18:09 ◼   ► I also signed up for the thing.

01:18:10 ◼   ► I'll definitely try it out of technical curiosity.

01:18:13 ◼   ► When I talked about the way Apple might implement this,

01:18:15 ◼   ► because they're the platform owner,

01:18:16 ◼   ► they have more invasive access to apps running on the system.

01:18:19 ◼   ► And also, they can do a thing that third parties can't,

01:18:22 ◼   ► which is they can vend APIs that third parties can then

01:18:24 ◼   ► adopt to sort of opt into this.

01:18:26 ◼   ► So it can be both more efficient and more privacy preserving

01:18:29 ◼   ► and with sort of like an impartial referee in the middle

01:18:32 ◼   ► being Apple the platform owner,

01:18:34 ◼   ► kind of like how does location services work?

01:18:36 ◼   ► Like it's an Apple vended API that they control

01:18:38 ◼   ► and Apple is able to control the privacy of it

01:18:41 ◼   ► to some degree through both the App Store

01:18:43 ◼   ► and the way the APIs work.

01:18:44 ◼   ► And same thing with sandboxing and a lot of things like that.

01:18:47 ◼   ► That's why I envisioned Apple trying to,

01:18:50 ◼   ► being able to pull this off in a more secure way.

01:18:51 ◼   ► I still think the technical overhead of it

01:18:53 ◼   ► is probably not worth the trade off,

01:18:55 ◼   ► but like I was saying before

01:18:57 ◼   ► with the sort of long-term thinking about this

01:19:00 ◼   ► and how we think about GPS.

01:19:02 ◼   ► I mean, there are tons of technologies

01:19:05 ◼   ► that have terrible privacy implications

01:19:10 ◼   ► that we don't like as tech nerds who are sensitive to this,

01:19:13 ◼   ► but the world disagrees, like Facebook, for example, right?

01:19:17 ◼   ► Or so many things having to do with the web.

01:19:20 ◼   ► - Or even like workplace man-of-the-middle security products.

01:19:23 ◼   ► - Yeah, I mean, the workplace ones, I think,

01:19:27 ◼   ► kind of more justifiable because it's like at least you at least that you know what you're getting into there and it's your employer and you

01:19:31 ◼   ► Could separate your personal or whatever things like Facebook

01:19:33 ◼   ► We're like, oh just give them access to your whole life and they will sell ads against it and like

01:19:37 ◼   ► You know people have different thresholds for how much they care about this and it seems like there are a lot of things

01:19:44 ◼   ► That may be terrible for privacy

01:19:46 ◼   ► but also clear pretty much everybody's threshold right and

01:19:49 ◼   ► A product like this is probably only one generation away setting aside the technical hurdles from clearing

01:19:56 ◼   ► enough people's threshold that it doesn't matter.

01:20:00 ◼   ► Who cares if everybody listening to ADP

01:20:02 ◼   ► is horrified by it, right?

01:20:03 ◼   ► That the masses writ large have different,

01:20:07 ◼   ► make different trade-offs, they have different weights

01:20:09 ◼   ► and different values to these different things.

01:20:11 ◼   ► When they weigh X against Y, they're like,

01:20:13 ◼   ► "Oh, Facebook, I see cool pictures of my friends

01:20:14 ◼   ► "and have fun.

01:20:15 ◼   ► "Told, you know, privacy destroy anything?"

01:20:17 ◼   ► I don't care about that, it's weird, esoteric,

01:20:19 ◼   ► I'm not a tech nerd, who cares, right?

01:20:21 ◼   ► I'm not saying they're right, obviously we disagree

01:20:23 ◼   ► with that, but if you think like,

01:20:25 ◼   ► I don't see this ever catching on

01:20:26 ◼   ► 'cause I find it distasteful.

01:20:28 ◼   ► I don't think that's, you know,

01:20:31 ◼   ► my pessimistic view is that's not gonna save us.

01:20:34 ◼   ► In terms of like me trying this for real,

01:20:39 ◼   ► like, oh, will you run this on your computer all day?

01:20:42 ◼   ► Right now, I have to say no.

01:20:43 ◼   ► Like I'm interested in seeing it run.

01:20:45 ◼   ► I wanna see how it works,

01:20:46 ◼   ► but my personal trade-off is as annoyed as I am

01:20:50 ◼   ► when I can't find something,

01:20:51 ◼   ► I'm not annoyed enough to give this.

01:20:54 ◼   ► But someday I'm going to get old and die,

01:20:56 ◼   ► and then the next generation of people

01:20:58 ◼   ► may not have the same foibles that I have.

01:21:01 ◼   ► And the thing I mentioned,

01:21:02 ◼   ► dystopian sci-fi, I'm reusing this issue a lot.

01:21:05 ◼   ► Someone in the chat room pointed out

01:21:06 ◼   ► that there was an episode of Black Mirror

01:21:08 ◼   ► that touches on this exactly.

01:21:10 ◼   ► I've seen every episode of Black Mirror,

01:21:11 ◼   ► and so I vaguely remembered it,

01:21:13 ◼   ► but they looked it up for me.

01:21:13 ◼   ► It's the entire history of you.

01:21:14 ◼   ► It's more about, hey, if you have the ability

01:21:16 ◼   ► to go back and look at any of your memories

01:21:18 ◼   ► 'cause your whole life is recorded,

01:21:19 ◼   ► maybe you'll obsessively go back and look at a memory

01:21:21 ◼   ► that's like, you know, that you'll sort of like spiral

01:21:25 ◼   ► on that one memory and keep obsessing over it

01:21:26 ◼   ► and looking at every corner or whatever.

01:21:28 ◼   ► It's kind of like a romance and someone's like, you know,

01:21:30 ◼   ► I think it was like someone was cheating on someone else

01:21:32 ◼   ► and someone's rewinding the memory and looking at it.

01:21:33 ◼   ► - This would be my personal hell.

01:21:35 ◼   ► Like I'd be so tempted to like go back to like middle school

01:21:37 ◼   ► and then I would just torture myself

01:21:39 ◼   ► with like all the dumb crap I did and said and acted like,

01:21:42 ◼   ► oh God.

01:21:43 ◼   ► - Yeah, I mean, like again, Black Mirror is not a,

01:21:46 ◼   ► you know, it's not a happy show.

01:21:49 ◼   ► Although San Junipero is the best episode

01:21:51 ◼   ► the entire series and it stands alone.

01:21:53 ◼   ► It is not a series of continuity.

01:21:54 ◼   ► So you like these, these are independent for the most part,

01:21:57 ◼   ► independent episodes.

01:21:57 ◼   ► So just watch San Junipero, just find that one episode.

01:22:00 ◼   ► I forgot which season and what episode it's for.

01:22:02 ◼   ► It's S-A-N space, J-U-N-I-P-E-R-O.

01:22:05 ◼   ► Put a link in the show notes.

01:22:06 ◼   ► That episode is worth watching

01:22:08 ◼   ► and is one of the best episodes of television ever.

01:22:09 ◼   ► And it is totally standalone.

01:22:11 ◼   ► You need no continuity,

01:22:12 ◼   ► but every other episode of Black Mirror is so grim.

01:22:15 ◼   ► And the entire history of you is also grim.

01:22:17 ◼   ► And I'm sure there have been decades and decades

01:22:20 ◼   ► sci-fi novels that have examined what it would be like if every moment of our lives was recorded

01:22:25 ◼   ► by us, by a totalitarian state that's ruling over us, by aliens. There are so many things in there

01:22:31 ◼   ► that are scary to us, which is why companies like this are trying to be careful with how

01:22:34 ◼   ► they introduce this technology. But I pretty much do feel that something like this is unavoidable,

01:22:40 ◼   ► as long as technology, as long as Moore's Law continues long enough to get us into a place

01:22:46 ◼   ► where this can be implemented in such a way that it like that the technical trade-off and the battery

01:22:51 ◼   ► life trade-off or whatever are rendered moot and then it's just a matter of who's bothered by it

01:22:55 ◼   ► we'll all be gone so we don't have to worry about it and i think the generation of people who live

01:22:59 ◼   ► there probably go that's useful i'll do that and they'll care about privacy they won't want it to

01:23:03 ◼   ► be super bad and you know if we've done well as a human race we will have implemented laws that

01:23:09 ◼   ► protect our privacy much more than we have today but i'm not feeling particularly optimistic about

01:23:14 ◼   ► about that at this moment in 2022.

01:23:15 ◼   ► So check again in a hundred years.

01:23:18 ◼   ► - I forgot to mention,

01:23:19 ◼   ► and the how does the recording of meetings work

01:23:23 ◼   ► in the Rewind website?

01:23:25 ◼   ► Where's the data sent?

01:23:27 ◼   ► Video data is never sent off your Mac.

01:23:29 ◼   ► The only data sent to a cloud service is the audio.

01:23:32 ◼   ► We send it to a cloud transcription service

01:23:34 ◼   ► in order to generate a transcript of what was said.

01:23:36 ◼   ► This transcript is created so you can read it

01:23:38 ◼   ► and search for specific words that were said.

01:23:41 ◼   ► Yikes.

01:23:42 ◼   ► - Nope, nope, nope.

01:23:43 ◼   ► - It's on device too, but maybe that's the one

01:23:45 ◼   ► that kills the battery, you know,

01:23:46 ◼   ► like maybe that eats up the CPU,

01:23:48 ◼   ► maybe the speech attacks is not as good on Apple's system.

01:23:51 ◼   ► - It's not.

01:23:52 ◼   ► - As Jason H says in the chat room,

01:23:54 ◼   ► every episode of Black Mirror ends up

01:23:56 ◼   ► on a tech company's roadmap.

01:23:57 ◼   ► (laughing)

01:23:59 ◼   ► - Oh no, this, 'cause that's the thing,

01:24:01 ◼   ► like, it's so easy to see like, oh well,

01:24:05 ◼   ► we're gonna poke this hole in our security model

01:24:07 ◼   ► that we previously established or that you thought you had

01:24:10 ◼   ► in order to provide this great value.

01:24:12 ◼   ► Now there's one hole already.

01:24:13 ◼   ► Oh, we gotta send your audio off to a cloud thing.

01:24:16 ◼   ► Okay, well, what's next?

01:24:18 ◼   ► It's so easy to make a couple little exceptions.

01:24:21 ◼   ► Well, we have to make this exception here

01:24:23 ◼   ► to provide value to you and/or us.

01:24:25 ◼   ► But that becomes so easy to do.

01:24:28 ◼   ► Once there's any holes, oh, we'll just add a little more

01:24:32 ◼   ► here, just a little more.

01:24:33 ◼   ► Oh, one more little exception here.

01:24:35 ◼   ► And again, the liability of this is so high,

01:24:39 ◼   ► it is not worth even creating.

01:24:42 ◼   ► I do think it's a very interesting technical challenge with what appears to be a very interesting

01:24:48 ◼   ► solution, but yeah, the more I think about it—and I was already getting the heebie-jeebies

01:24:53 ◼   ► to begin with, but the more I think about it, the heebie-er my geebies get, if you will.

01:24:58 ◼   ► It is creepy.

01:24:59 ◼   ► You know what else is creepy?

01:25:02 ◼   ► Elon Musk officially owns Twitter now.

01:25:04 ◼   ► Yay.

01:25:05 ◼   ► I don't even know what to say about this.

01:25:09 ◼   ► People are acting like this is some kind of massive change and huge turn for the worse.

01:25:15 ◼   ► Now I think this is not good in absolute terms.

01:25:20 ◼   ► However, in relative terms to the way Twitter has always been led, I don't know that it's

01:25:27 ◼   ► that much worse.

01:25:29 ◼   ► Twitter has always been terribly led by horrible people.

01:25:33 ◼   ► It's never been well moderated.

01:25:36 ◼   ► It's been terribly led, but has it been terribly led by people who have ideas that are as wrong

01:25:42 ◼   ► as his are?

01:25:43 ◼   ► Yes!

01:25:44 ◼   ► Yes, it has!

01:25:45 ◼   ► I don't think so.

01:25:50 ◼   ► The reason we all think Twitter has been mismanaged is because the crew that was running Twitter

01:25:54 ◼   ► for all these years has just seemed unable to do anything.

01:25:57 ◼   ► So it was like status quo was the safe move.

01:26:00 ◼   ► Because like, "Hey, we've got this thing.

01:26:03 ◼   ► It's kicking off where it's becoming super popular."

01:26:06 ◼   ► becoming part of the culture, it's blah, blah, blah.

01:26:08 ◼   ► Let's just not rock the boat.

01:26:09 ◼   ► So they did nothing for Twitter, to Twitter for so long.

01:26:12 ◼   ► They didn't really figure out how to make a lot of money.

01:26:13 ◼   ► They made money, but they didn't make a lot of money.

01:26:16 ◼   ► They could have made potentially more money.

01:26:18 ◼   ► They didn't add features, that's for sure.

01:26:20 ◼   ► They screwed third party developers

01:26:21 ◼   ► and then kinda like backed off a little bit on that.

01:26:23 ◼   ► Like they didn't do a great job,

01:26:25 ◼   ► but it was mostly inaction.

01:26:26 ◼   ► It was people who didn't have any good ideas.

01:26:29 ◼   ► The best idea they had was,

01:26:30 ◼   ► it seemed to me that they understood

01:26:32 ◼   ► the limits of their competence.

01:26:34 ◼   ► They were like, we don't know what to do.

01:26:35 ◼   ► So let's just not do anything,

01:26:37 ◼   ► which is not good leadership, to be clear,

01:26:39 ◼   ► but it is different than, I know what we should do,

01:26:42 ◼   ► we should do bad things.

01:26:44 ◼   ► Now, Elon Musk, to be fair, says lots of crap.

01:26:46 ◼   ► You have no idea what he's gonna do,

01:26:47 ◼   ► it's just kind of like it's hard to talk about

01:26:49 ◼   ► his owning Twitter until he actually does anything.

01:26:51 ◼   ► You can't really pay attention to what he says,

01:26:53 ◼   ► he says a lot of things, right?

01:26:55 ◼   ► But a lot of the things he says make the world think,

01:26:59 ◼   ► I don't like those ideas, and if you were to do them,

01:27:02 ◼   ► I would be sad.

01:27:03 ◼   ► And that's different than the people

01:27:04 ◼   ► who were running Twitter before.

01:27:05 ◼   ► The people who were on Twitter before

01:27:06 ◼   ► weren't constantly saying,

01:27:07 ◼   ► "We wanna let more Nazis back."

01:27:10 ◼   ► They weren't saying that.

01:27:11 ◼   ► What they were saying is,

01:27:11 ◼   ► we're trying to get rid of them,

01:27:12 ◼   ► but it's hard and we're incompetent.

01:27:14 ◼   ► Which is not, again, not good leadership.

01:27:17 ◼   ► The way they handled moderation was not good,

01:27:21 ◼   ► but in general, the noises they made was,

01:27:25 ◼   ► "We agree that this should be better than it is,

01:27:27 ◼   ► "and we're trying to make it better,

01:27:28 ◼   ► "and we're failing at making it better."

01:27:31 ◼   ► That's very different than saying,

01:27:33 ◼   ► "Actually, I think we should make it worse."

01:27:35 ◼   ► And that's what a lot of people hear

01:27:36 ◼   ► when they hear Elon Musk speak,

01:27:38 ◼   ► 'cause he has ideas that we say,

01:27:39 ◼   ► "No, that would make everything worse."

01:27:40 ◼   ► And he's like, "Yeah, isn't that great?"

01:27:42 ◼   ► And that's why Elon Musk potentially is way, way worse

01:27:45 ◼   ► than the incredibly incompetent people

01:27:47 ◼   ► who were running Twitter before.

01:27:48 ◼   ► - See, I think people are forgetting some of the details

01:27:51 ◼   ► of how crappily Twitter has been run.

01:27:54 ◼   ► And I'm not just talking about product direction.

01:27:58 ◼   ► We can say things like,

01:27:59 ◼   ► "Oh, they should have had edit tweet," or whatever.

01:28:02 ◼   ► That's one area, and honestly, it's hard to imagine

01:28:05 ◼   ► anybody doing worse than what Twitter has been doing

01:28:07 ◼   ► to date in that area, but you know, I think it's--

01:28:09 ◼   ► - Don't forget Killing Vine and stuff like that.

01:28:11 ◼   ► They just generally didn't know what to do.

01:28:12 ◼   ► - But I think it's important to remember

01:28:15 ◼   ► Twitter's past leadership was extremely libertarian,

01:28:20 ◼   ► extremely hands-off with moderation,

01:28:23 ◼   ► and let a whole bunch of hate and Nazis

01:28:27 ◼   ► and horrible stuff on the platform indefinitely

01:28:29 ◼   ► with poor controls and poor enforcement.

01:28:32 ◼   ► - But which direction did they go in?

01:28:33 ◼   ► They went in the direction of improving that

01:28:35 ◼   ► incredibly slowly and not to the level

01:28:38 ◼   ► that we find acceptable,

01:28:39 ◼   ► but it didn't go in the other direction.

01:28:41 ◼   ► There was no sort of consensus with the leadership

01:28:43 ◼   ► that in fact, you know how bad it is now?

01:28:45 ◼   ► We should make it worse.

01:28:46 ◼   ► Instead they said, okay, we kind of grudgingly agreed

01:28:49 ◼   ► that maybe we should make it better,

01:28:50 ◼   ► and they acted too slowly and did a bad job.

01:28:52 ◼   ► But directionally, they were not heading

01:28:54 ◼   ► in the wrong direction, they were heading

01:28:55 ◼   ► the right direction from a place of terribleness too slow.

01:28:58 ◼   ► - Mm, I think they were so far from right before,

01:29:03 ◼   ► and I don't mean right as a conservative,

01:29:04 ◼   ► I mean right as incorrect,

01:29:05 ◼   ► they were so far from good before

01:29:09 ◼   ► that I don't even know if we can judge their micro moves

01:29:12 ◼   ► as being even in the right direction.

01:29:14 ◼   ► - They did move in the right direction

01:29:16 ◼   ► and did make important proves,

01:29:18 ◼   ► especially within the last few years.

01:29:20 ◼   ► - Here's the thing, everyone points to like,

01:29:24 ◼   ► oh look, Twitter finally kicked off Donald Trump.

01:29:28 ◼   ► You know when Twitter kicked off Donald Trump,

01:29:29 ◼   ► the second his term was clearly done,

01:29:33 ◼   ► like the second he had no more use to them,

01:29:36 ◼   ► they kicked him off.

01:29:36 ◼   ► They kept him on the entire four years before that

01:29:40 ◼   ► and didn't enforce a goddamn thing against him.

01:29:42 ◼   ► When he broke all the rules,

01:29:44 ◼   ► he was himself directly abusive and breaking laws constantly

01:29:48 ◼   ► and they did nothing against him

01:29:49 ◼   ► because he was too convenient to have on the platform

01:29:51 ◼   ► and it would have been too politically bad

01:29:53 ◼   ► for, in their mind, to kick him off.

01:29:55 ◼   ► So they kept him on.

01:29:56 ◼   ► stupid weasels kept him on the entire term and let him do all the damage he

01:30:00 ◼   ► did and they only kicked him off like after January 6th when it was when he

01:30:05 ◼   ► was politically tanked and when his term was effectively over that's when they

01:30:09 ◼   ► kicked him off they rung every single bit of value out of having him on that

01:30:13 ◼   ► platform and then they look like heroes kicking him off so forgive me if you

01:30:16 ◼   ► think like you know if Elon flirted the idea of maybe letting him back on that

01:30:20 ◼   ► doesn't make him any worse than the previous leadership that makes them both

01:30:23 ◼   ► both turds to be clear, but it's no worse than them.

01:30:27 ◼   ► - They did kick him off and he would be reversing that,

01:30:29 ◼   ► so that's worse.

01:30:30 ◼   ► Like obviously not kicking him off for so long is terrible

01:30:32 ◼   ► and you could, you know, like they waited too long

01:30:34 ◼   ► and they did a bad job or whatever,

01:30:36 ◼   ► but reversing it is worse.

01:30:38 ◼   ► Like, I mean, it's comparing two bad things to be clear.

01:30:40 ◼   ► I don't disagree with anything you said about what they did,

01:30:44 ◼   ► but Twitter is more than just him.

01:30:45 ◼   ► Twitter is how they handled all the moderation and stuff

01:30:47 ◼   ► and there were people in Twitter trying to move things

01:30:51 ◼   ► in a good direction.

01:30:52 ◼   ► And part of what enabled people to try to move things

01:30:56 ◼   ► in a good direction on Twitter

01:30:57 ◼   ► was the ineffectiveness of leadership.

01:31:00 ◼   ► That they were able to try to do good within the org,

01:31:02 ◼   ► despite the fact that the leadership may have disagreed

01:31:04 ◼   ► with the good they were trying to do.

01:31:05 ◼   ► You know what I mean?

01:31:07 ◼   ► Like that they weren't paying attention,

01:31:08 ◼   ► and while they weren't paying attention,

01:31:09 ◼   ► the head of the Trust and Safety Department

01:31:11 ◼   ► was able to try to do good things

01:31:12 ◼   ► and hire some good people briefly, right?

01:31:15 ◼   ► Again, you can't put this at the feet of the line,

01:31:17 ◼   ► 'cause what has he done so far?

01:31:18 ◼   ► Not much, right?

01:31:19 ◼   ► He's fired a bunch of people

01:31:20 ◼   ► that people think he hasn't fired, so.

01:31:22 ◼   ► - Yeah, and that's the thing.

01:31:23 ◼   ► I think the reason why I am slightly optimistic about this

01:31:28 ◼   ► is that, is not necessarily because I hugely believe in him.

01:31:32 ◼   ► It's more that I just had so little faith

01:31:35 ◼   ► in the previous leadership.

01:31:36 ◼   ► And so I think he is, he's showing signs in both directions.

01:31:41 ◼   ► He's showing signs that seem like things

01:31:43 ◼   ► are gonna be terrible, and signs that show

01:31:46 ◼   ► that maybe he's gonna make some refreshing changes.

01:31:48 ◼   ► I don't know yet.

01:31:49 ◼   ► don't know yet. He, you know, as John said a few minutes ago, like, Elon floats a lot

01:31:54 ◼   ► of ideas in public and he's a total troll and he does a lot of it for attention or for

01:32:01 ◼   ► laughs. Sometimes he's actually legitimately floating an idea he thinks actually might

01:32:04 ◼   ► work. You know, he's not like good socially. He's not a serious person. No, he's not a

01:32:10 ◼   ► serious person. He also, you know, he has obviously pretty poor social skills, you know,

01:32:18 ◼   ► possibly for reasons that I can't diagnose

01:32:20 ◼   ► 'cause I'm not a professional,

01:32:21 ◼   ► but there might be something there.

01:32:23 ◼   ► I think he clearly,

01:32:25 ◼   ► you can't take everything he says at face value,

01:32:29 ◼   ► but you also can't rule him out

01:32:33 ◼   ► as being totally incompetent

01:32:35 ◼   ► because of all the crap he says,

01:32:39 ◼   ► some of it he actually does and it turns out pretty good.

01:32:41 ◼   ► Not all of it, but some of it.

01:32:43 ◼   ► And so I think it's important when dealing with him,

01:32:46 ◼   ► I think it's important to try to just not feed

01:32:51 ◼   ► into his trolling with your attention

01:32:54 ◼   ► and just focus on the results.

01:32:56 ◼   ► Is he gonna actually do good stuff?

01:32:58 ◼   ► And the answer to that is we don't know yet.

01:33:00 ◼   ► It's too soon, but Twitter's previous leadership was awful

01:33:05 ◼   ► and so I think the bar is low for him to be

01:33:08 ◼   ► at least no worse than them.

01:33:10 ◼   ► - Well, the thing that's attractive

01:33:14 ◼   ► in any sort of situation where you want a strong man

01:33:16 ◼   ► to come in and wipe the slate clean or whatever.

01:33:19 ◼   ► It's like, you want decisive action, right?

01:33:20 ◼   ► I'm so sick of these people doing nothing

01:33:22 ◼   ► or saying they're gonna do something

01:33:25 ◼   ► and never doing anything,

01:33:26 ◼   ► or saying they're moving in the right direction

01:33:28 ◼   ► but they move so slow, it doesn't even matter.

01:33:29 ◼   ► I want decisive action.

01:33:31 ◼   ► And at a certain point,

01:33:32 ◼   ► dissatisfaction with the status quo becomes so pervasive

01:33:37 ◼   ► that decisive action is the most important thing.

01:33:39 ◼   ► Doesn't even matter what that action is,

01:33:41 ◼   ► I just want decisive action.

01:33:42 ◼   ► And very often, the biggest problem big corporations have

01:33:46 ◼   ► is there's no one there who's empowered

01:33:48 ◼   ► to do something decisive.

01:33:50 ◼   ► Because once you have a company that's really, really big,

01:33:53 ◼   ► especially if the people running it

01:33:54 ◼   ► aren't the people who founded it and don't own it all,

01:33:57 ◼   ► you just kinda wanna not screw things up

01:33:59 ◼   ► and you have your options vest

01:34:01 ◼   ► and get your golden parachute.

01:34:02 ◼   ► And there's lots of motivations to not rock the boat.

01:34:05 ◼   ► Because everyone, and so it becomes hard

01:34:08 ◼   ► for big corporations to do anything.

01:34:09 ◼   ► It becomes hard for leadership to do something.

01:34:11 ◼   ► What Elon Musk has going for him

01:34:13 ◼   ► and the things people find attractive is he doesn't care.

01:34:15 ◼   ► He doesn't care because he's already rich.

01:34:17 ◼   ► He doesn't care because he doesn't care, whatever it is.

01:34:19 ◼   ► He has no problem with taking decisive action.

01:34:23 ◼   ► And people find that attractive.

01:34:25 ◼   ► But that is obviously the trap is,

01:34:27 ◼   ► if it's decisive action doing something terrible,

01:34:29 ◼   ► that's not good, right?

01:34:31 ◼   ► And very often people will say,

01:34:34 ◼   ► "Yeah, he did the terrible thing, but it was so decisive."

01:34:36 ◼   ► And that is attractive to people.

01:34:38 ◼   ► Like people can hold that in their head and say,

01:34:41 ◼   ► "I don't agree with what he did,

01:34:43 ◼   ► but at least he did it decisively

01:34:44 ◼   ► and that makes me admire him, right?

01:34:46 ◼   ► And the other thing is, well,

01:34:47 ◼   ► you can't argue with the results.

01:34:48 ◼   ► The results were great.

01:34:49 ◼   ► Very often people are put in a situation where,

01:34:52 ◼   ► you know, not being as incompetent as the last person

01:34:56 ◼   ► is seen as a victory, for example, right?

01:34:58 ◼   ► Or just sort of like, knowing,

01:35:02 ◼   ► the question is, if you had picked a random person

01:35:06 ◼   ► off the street and put them in that same situation

01:35:08 ◼   ► and said, "Consequences are meaningless to you.

01:35:10 ◼   ► No matter what happens, don't worry, you'll be fine.

01:35:13 ◼   ► do whatever you think is right.

01:35:15 ◼   ► Tons of people would be able to do what Elon Musk did.

01:35:18 ◼   ► The thing that say, oh, I will attribute to this,

01:35:20 ◼   ► he's a genius, is like, he was just uninhibited.

01:35:23 ◼   ► Was he uninhibited because that's the wise thing to do?

01:35:26 ◼   ► I don't know, but he was, he was uninhibited

01:35:28 ◼   ► and he was able to do the thing that other people

01:35:31 ◼   ► didn't have the guts to even try

01:35:33 ◼   ► and it worked out a few times and it also helped

01:35:34 ◼   ► that he was born rich and blah, blah, blah, right?

01:35:36 ◼   ► So I don't, like saying like, oh, he was involved

01:35:40 ◼   ► with things that were a success,

01:35:41 ◼   ► therefore he knows what he's doing.

01:35:43 ◼   ► I don't see that at all

01:35:44 ◼   ► because this is a totally different realm

01:35:45 ◼   ► and we kind of see how he uses Twitter

01:35:49 ◼   ► and if that's what he likes about it,

01:35:51 ◼   ► it's potentially, I potentially don't wanna be

01:35:54 ◼   ► on the Twitter that Elon Musk thinks he would enjoy,

01:35:57 ◼   ► but I'm also not ready to celebrate his decisiveness

01:36:00 ◼   ► until I see what he is decisive about

01:36:02 ◼   ► because I do want to see the decisions

01:36:04 ◼   ► and who knows what they will be

01:36:06 ◼   ► because it's not as if he's immune to feedback and learning,

01:36:10 ◼   ► But he'll try all sorts of things,

01:36:12 ◼   ► and he'll say all sorts of things,

01:36:13 ◼   ► and hopefully he will try something,

01:36:15 ◼   ► it'll be a disaster, he'll try something else.

01:36:16 ◼   ► That's what, you know, then the clock is ticking on his debt

01:36:18 ◼   ► and all his other financial things or whatever.

01:36:20 ◼   ► But that's his MO, and that's what people

01:36:23 ◼   ► who have nothing to lose do.

01:36:24 ◼   ► People who have nothing to lose can be refreshing,

01:36:27 ◼   ► but kind of like rewind.ai, sorry, rewind.ai.

01:36:30 ◼   ► Having nothing to lose can also be terrifying, right?

01:36:33 ◼   ► It really depends, and that's why, in general,

01:36:35 ◼   ► it's not a great idea to have single, unaccountable people

01:36:39 ◼   ► with nothing to lose in control of things that are important.

01:36:41 ◼   ► Just putting that out there.

01:36:42 ◼   ► - Yeah, and I totally agree with that.

01:36:44 ◼   ► But I think that when people judge

01:36:49 ◼   ► whatever he's gonna do with Twitter,

01:36:50 ◼   ► and look, he might completely ruin it for all we know,

01:36:53 ◼   ► but I think it's very important to just always

01:36:55 ◼   ► contextualize like, well, how good was it before?

01:36:58 ◼   ► In the case of things like moderation decisions,

01:37:01 ◼   ► I don't necessarily care if Twitter is filled

01:37:04 ◼   ► with a bunch of people whose stuff I don't wanna see

01:37:07 ◼   ► if I'm not seeing it, right?

01:37:09 ◼   ► And I don't really care if there's people

01:37:13 ◼   ► who try to abuse me or people I care about

01:37:17 ◼   ► if I and they don't see it.

01:37:20 ◼   ► So I think it's important to recognize,

01:37:22 ◼   ► like, you know, when you have a social network

01:37:25 ◼   ► as big as Twitter, it's really hard to say,

01:37:29 ◼   ► like, you know, people of type or belief, X, Y, Z,

01:37:32 ◼   ► should not even be allowed to use this,

01:37:34 ◼   ► because it is really blurring the line

01:37:36 ◼   ► between public infrastructure and a private company.

01:37:39 ◼   ► So that's a tough thing to manage.

01:37:41 ◼   ► - I think the line is very blurry when one person owns it.

01:37:44 ◼   ► And it's a private company.

01:37:45 ◼   ► Literally it's a private company.

01:37:47 ◼   ► Where's the blurred line?

01:37:48 ◼   ► - Well, but again, I mean, look,

01:37:49 ◼   ► I make the diagrams all the time about the App Store

01:37:52 ◼   ► and about how the App Store has become such a required

01:37:56 ◼   ► and massive part of so much of everyday life and commerce

01:38:00 ◼   ► that it does kind of cross the line

01:38:03 ◼   ► and start to need public style regulation, right?

01:38:06 ◼   ► social network, large social networks,

01:38:08 ◼   ► the handful that there are,

01:38:09 ◼   ► are kind of like that in certain ways.

01:38:11 ◼   ► Like it's tricky, you can't just say,

01:38:14 ◼   ► oh, somebody who's ultra conservative,

01:38:16 ◼   ► who's a huge (bleep)wad, you can't just say like,

01:38:19 ◼   ► oh, they can't use this platform

01:38:21 ◼   ► because of something stupid they said.

01:38:24 ◼   ► But you can say, no one needs to see what they say.

01:38:27 ◼   ► And so it's really, it's so hard.

01:38:29 ◼   ► - I think you can say they can't use the platform.

01:38:30 ◼   ► That's the whole point of having a private company.

01:38:32 ◼   ► I totally disagree with that,

01:38:33 ◼   ► Twitter is the public square.

01:38:34 ◼   ► It's like 200 million tech nerds and journalists.

01:38:37 ◼   ► It's a private company.

01:38:38 ◼   ► The public square is the public square.

01:38:40 ◼   ► The internet, you could say, is the public square.

01:38:42 ◼   ► But anybody can start a social network.

01:38:43 ◼   ► You can make your own acid on server.

01:38:46 ◼   ► I will never be on board with that.

01:38:47 ◼   ► It is ridiculous.

01:38:48 ◼   ► - Yeah, but you know what?

01:38:49 ◼   ► Look, everyone, look.

01:38:51 ◼   ► This is not the first time that Twitter has made us all mad.

01:38:57 ◼   ► And this is not the first time that lots of us have,

01:39:00 ◼   ► with great principled stands, say we're leaving Twitter.

01:39:04 ◼   ► Go join us somewhere here on this new other thing.

01:39:07 ◼   ► Come join us here because Twitter has made us mad

01:39:09 ◼   ► and all those other things have pretty much gone nowhere

01:39:12 ◼   ► because that's not how social networks work.

01:39:15 ◼   ► And so I think it's, to everyone out there

01:39:17 ◼   ► who's like fleeing Twitter, look, do what you gotta do.

01:39:19 ◼   ► If you feel strongly enough to do that, go for it.

01:39:23 ◼   ► But don't assume that you will never come back.

01:39:27 ◼   ► Don't assume that Twitter is guaranteed to be bad

01:39:30 ◼   ► under this new ridiculous leader.

01:39:33 ◼   ► Keep an open mind that maybe this will be fine,

01:39:36 ◼   ► or at least no worse than it has been,

01:39:38 ◼   ► and maybe leave the door open to come back,

01:39:41 ◼   ► because you're not gonna get anyone else

01:39:43 ◼   ► to go in mass to some new thing that's the same thing,

01:39:46 ◼   ► but just not Twitter.

01:39:47 ◼   ► That's not how anything works,

01:39:49 ◼   ► and we've seen this time and time again.

01:39:51 ◼   ► So I would advise everyone,

01:39:54 ◼   ► before you go fleeing to your alternative

01:39:56 ◼   ► and delete your Twitter account,

01:39:57 ◼   ► maybe don't delete the account,

01:39:58 ◼   ► maybe leave it open,

01:39:59 ◼   ► and don't post saying I'm never coming back.

01:40:01 ◼   ► Maybe just, you know, leave the door open

01:40:03 ◼   ► and don't burn the bridge.

01:40:05 ◼   ► - Also, to go back a little bit, is Elon that decisive?

01:40:09 ◼   ► Like he seems to be waffling about what to do

01:40:12 ◼   ► with Twitter Blue and whether or not--

01:40:14 ◼   ► - He came in and threw his weight around immediately,

01:40:16 ◼   ► making like, add this feature in a week and do this

01:40:18 ◼   ► and firing a bunch of people and telling a bunch of people

01:40:20 ◼   ► to do a thing within a week is probably stupid,

01:40:24 ◼   ► but definitely decisive.

01:40:25 ◼   ► He didn't have a year's worth of meetings with people

01:40:27 ◼   ► before deciding what to do.

01:40:28 ◼   ► He's just doing stuff.

01:40:28 ◼   ► - Sure, sure. - Is he doing things

01:40:30 ◼   ► with forethought or things that are wise to do or things that will be useful, we'll find

01:40:34 ◼   ► out. But he did a bunch of stuff, that's for sure.

01:40:36 ◼   ► Well, but then he's getting in fights with Stephen King, or not even getting in fights,

01:40:39 ◼   ► he's asking Stephen King, "Well, what do you think I should do?"

01:40:41 ◼   ► Oh, no, he does stupid stuff all the time. Like, that's all he does all day is stupid

01:40:44 ◼   ► stuff, right? And the things he did to quote unquote, that was my whole point with the

01:40:47 ◼   ► decisive league, is firing a bunch of people and trying to make sure they don't get severance,

01:40:51 ◼   ► like, "Oh, it's decisive." But it's bad. You're doing, it's like, you're firing the

01:40:54 ◼   ► wrong people and you're doing it in a dickish way and like, but because it's decisive, like,

01:40:59 ◼   ► something is happening.

01:41:01 ◼   ► So if your thing was like, "I hate stagnation of Twitter, I want to see something happen,"

01:41:05 ◼   ► the finger on the monkey's paw curls and says, "Okay, something's happening now."

01:41:11 ◼   ► And we'll see, we'll see how it turns out.

01:41:13 ◼   ► But things are happening.

01:41:14 ◼   ► I feel for the people who work there, because I'm sure lots of people who work there would

01:41:18 ◼   ► like things to be better and they don't have control over this.

01:41:22 ◼   ► But I'm sure this is not the last time we'll talk about this.

01:41:25 ◼   ► And it is hard to do, because all the things he's doing so far are rumors of what he's

01:41:28 ◼   ► doing internally that are leaking out and it's like that's not relevant to us

01:41:31 ◼   ► as users of the thing we have to see what happens to the Twitter that we use

01:41:35 ◼   ► and right now there's not much visible except for tons of things that he's

01:41:39 ◼   ► talking about doing but hasn't actually done yet so we'll see.

01:41:42 ◼   ► Yeah I don't know I just I've spent a unreasonable amount of time trying to

01:41:49 ◼   ► understand random randos on Twitter randos in the chat room people that I am

01:41:56 ◼   ► acquainted with friends, many of whom seem to worship the ground that Elon walks on.

01:42:01 ◼   ► Because he's decisive and he's rich and might makes right and he's a strong man. Like this

01:42:05 ◼   ► is not a new phenomenon. Thousands of years of human history have shown people love the strong

01:42:09 ◼   ► man. People love the authoritarian. Fascism is popular for a reason. It is explicable. It is

01:42:15 ◼   ► should not be shocking. We would hope that people would, you know, learn the lesson of history,

01:42:19 ◼   ► but they don't. Uh, it is attractive. It will always be attractive probably until unless we

01:42:24 ◼   ► we evolve away from it or wipe ourselves out.

01:42:26 ◼   ► - Yeah, but he also, he has a lot of the same appeal

01:42:28 ◼   ► that Trump did to a lot of people of like,

01:42:30 ◼   ► you know, he is like, despite being like, you know,

01:42:34 ◼   ► the richest person in the world most of the time,

01:42:36 ◼   ► he is, he's seen as like the everyman to a lot of people

01:42:40 ◼   ► who feel like society is against them.

01:42:42 ◼   ► - Yeah, the everyman, he came from nothing,

01:42:44 ◼   ► the son of a diamond emerald miner in South Africa.

01:42:47 ◼   ► - Yeah, yeah, just like Trump was self-made

01:42:49 ◼   ► and a good businessman, right, all that BS.

01:42:51 ◼   ► - Self-made multimillionaire.

01:42:54 ◼   ► - Right, started off with nothing but a few hundred million

01:42:56 ◼   ► from his father.

01:42:56 ◼   ► - But like, yeah, but like, what appeals to people

01:43:00 ◼   ► about him, there's so much overlap with Trump,

01:43:03 ◼   ► and it's many of the same people, and so I don't agree

01:43:06 ◼   ► with pretty much any of that, but I understand why

01:43:11 ◼   ► a certain personality type would think he's basically God,

01:43:15 ◼   ► and we have to deal with that, like that's the reality,

01:43:18 ◼   ► and we might as well try to understand it and deal with it.

01:43:21 ◼   ► The project of society is to try to make it so that those notions do not find root and

01:43:28 ◼   ► we are doing a bad job of educating society.

01:43:33 ◼   ► So far we're not burning witches, we got away from that, but barely.

01:43:37 ◼   ► Barely.

01:43:38 ◼   ► And in any second it threatens to come back.

01:43:42 ◼   ► That's the thing, is that like, I've had lengthy conversations with some of these Elon super

01:43:47 ◼   ► fans, it's so troubling because they seem to think a lot of them, "Oh, well just listen

01:43:54 ◼   ► to this interview," or "Oh, did you just know this one tidbit?" or "Oh, what if I told you

01:44:00 ◼   ► this?" Like suddenly, "Oh, you're right. Elon is God. I am a mere peon in the world that

01:44:07 ◼   ► he lives and owns." And I don't get like, I don't understand, and I guess I should just

01:44:14 ◼   ► let it go because it's probably not making for good programming. I just,

01:44:17 ◼   ► I don't understand how people are so enamored with him. I just don't,

01:44:20 ◼   ► I don't think that his cars are very good.

01:44:23 ◼   ► SpaceX I don't know enough about to have an opinion.

01:44:26 ◼   ► Starlink seems like it's clever, but not really going to amount to a whole lot.

01:44:30 ◼   ► I mean, part of it,

01:44:32 ◼   ► part of it was what you're explaining right now that you associate all those

01:44:35 ◼   ► things with a single person, which is a ridiculous thing, right?

01:44:37 ◼   ► But it's a thing that we all do is a shortcut. It's like Steve jobs is Apple.

01:44:41 ◼   ► Elon Musk is Tesla, and obviously,

01:44:43 ◼   ► those are companies filled with people doing things.

01:44:46 ◼   ► And because he owns them or funded them

01:44:50 ◼   ► or made important decisions that led them to their success,

01:44:54 ◼   ► we attribute it all to that one person.

01:44:56 ◼   ► And that type of thing is the same thing

01:44:57 ◼   ► that leads you to, you know, to like, any,

01:45:00 ◼   ► you assign accomplishments, accrual of wealth,

01:45:05 ◼   ► power, good looks, height, like all these things,

01:45:08 ◼   ► all these attributes that people can have,

01:45:10 ◼   ► we connect them to virtue and say, you know, if you,

01:45:14 ◼   ► if you have a limp that is less virtuous than the person

01:45:17 ◼   ► who walks without a limp, right?

01:45:19 ◼   ► If you get a disease that is like,

01:45:21 ◼   ► and we connect everything with virtue, right?

01:45:23 ◼   ► Your hair color, your skin color, your height,

01:45:26 ◼   ► how much money you have, what family you belong to,

01:45:29 ◼   ► things that are in your control,

01:45:30 ◼   ► things that aren't in your control, we say,

01:45:31 ◼   ► and therefore that is connected to virtue.

01:45:33 ◼   ► What virtue?

01:45:34 ◼   ► Brains, wisdom, strength, you know, leadership qualities,

01:45:40 ◼   ► and that causes people, you know,

01:45:41 ◼   ► why do they worship these people?

01:45:42 ◼   ► Because all of those accomplishments are connected

01:45:44 ◼   ► with merits that they believe in,

01:45:46 ◼   ► and they say, of course I believe in him,

01:45:48 ◼   ► he is a hero, he is amazing, he is brilliant,

01:45:50 ◼   ► he is making the world a better place,

01:45:52 ◼   ► because they, you know, these accomplishments,

01:45:56 ◼   ► which can be accomplished by terrible people,

01:45:58 ◼   ► they say, but no, because he did those things,

01:46:00 ◼   ► because he has those things, because he is those things,

01:46:02 ◼   ► therefore he has these other virtues, right?

01:46:05 ◼   ► and that is, it's an unavoidable trap of human nature

01:46:10 ◼   ► and a shortcut that we take.

01:46:11 ◼   ► So anybody who acquires any of those things,

01:46:15 ◼   ► people start to see all those other virtues in them, right?

01:46:17 ◼   ► And of course, there's the people who see virtue

01:46:20 ◼   ► in the punishing of the people they don't like,

01:46:21 ◼   ► which gets into a bigger problem with fascism and racism

01:46:24 ◼   ► and so on and so forth, but it's depressing,

01:46:26 ◼   ► but it is well-trod territory,

01:46:29 ◼   ► and it is difficult to combat,

01:46:31 ◼   ► especially when other things are going poorly as well.

01:46:34 ◼   ► - Yeah, it's just, I just can't wrap my mind around

01:46:36 ◼   ► how people who I know that strike me

01:46:38 ◼   ► as intelligent human beings look at this

01:46:40 ◼   ► professional internet troll.

01:46:42 ◼   ► He seems like just a dirtbag human,

01:46:44 ◼   ► and yet these people like worship the ground he walks.

01:46:46 ◼   ► I just don't get it, but we should move on.

01:46:48 ◼   ► - I think it's important too to separate

01:46:51 ◼   ► the personality details of this person from his work.

01:46:56 ◼   ► And I think, you know, there was a good discussion

01:46:59 ◼   ► on the talk show about this this week.

01:47:00 ◼   ► It was actually a great episode with Federico Vaticci

01:47:02 ◼   ► and John Greer, great episode, I recommend it.

01:47:04 ◼   ► There was a great discussion there about kind of

01:47:05 ◼   ► separating the artist from the work

01:47:07 ◼   ► when somebody turns out to be a turd in real life

01:47:10 ◼   ► and that comes to light, but you still enjoy their work

01:47:14 ◼   ► or what they've made before you found out they were a turd.

01:47:16 ◼   ► You can look at the various companies

01:47:18 ◼   ► that he's been involved with so far,

01:47:21 ◼   ► and I think largely they've been pretty good.

01:47:25 ◼   ► You know, they're not all perfect,

01:47:27 ◼   ► and some of his wacky ideas didn't get off the ground

01:47:30 ◼   ► or were too ridiculous to even consider.

01:47:33 ◼   ► But Teslas are pretty great cars

01:47:35 ◼   ► and they are selling an absolute ton of them

01:47:38 ◼   ► and they've done great things for car electrification.

01:47:42 ◼   ► So that's a pretty huge thing.

01:47:44 ◼   ► They did great things in batteries,

01:47:45 ◼   ► they're working on doing great things in solar.

01:47:48 ◼   ► SpaceX is itself a pretty great thing,

01:47:51 ◼   ► doing itself pretty great things.

01:47:53 ◼   ► Starlink is a bunch of asterisks

01:47:56 ◼   ► with the space debris problem,

01:47:58 ◼   ► but that's a pretty amazing idea

01:48:00 ◼   ► as well that from the handful of people I know

01:48:02 ◼   ► who have used it, it's pretty great.

01:48:05 ◼   ► So I think owning Twitter, again,

01:48:08 ◼   ► if we just don't even pay attention to the crap he says,

01:48:13 ◼   ► just look at the work, and I know that's hard

01:48:15 ◼   ► because he says a lot, and most of it's horrendously

01:48:19 ◼   ► inflammatory or ridiculous or whatever,

01:48:22 ◼   ► but just ignore everything he says,

01:48:25 ◼   ► and just look at the work.

01:48:27 ◼   ► Owning Twitter kind of fits in the sense that

01:48:30 ◼   ► It's yet another massive challenge in yet another area

01:48:34 ◼   ► that he has at least started out knowing nothing about.

01:48:37 ◼   ► But do you think he knew how to make cars before Tesla?

01:48:39 ◼   ► Do you think he knew how to make rockets before SpaceX?

01:48:41 ◼   ► Do you think he knew how to launch satellites

01:48:42 ◼   ► and run an ISP before Starlink?

01:48:45 ◼   ► This is actually fitting a pattern that he does

01:48:47 ◼   ► of tackling truly ridiculous, pretty large scale,

01:48:52 ◼   ► pretty difficult problems that he thinks he can do.

01:48:55 ◼   ► Regardless of why he thinks he can do them

01:48:58 ◼   ► or the ridiculous ideas that he gets when he,

01:49:01 ◼   ► that he spouts off on Twitter.

01:49:03 ◼   ► Again, if you ignore all of that,

01:49:06 ◼   ► because he's a massive troll and kind of a dick,

01:49:09 ◼   ► so if you just ignore all of that

01:49:12 ◼   ► and just look at the work,

01:49:14 ◼   ► he does actually achieve some pretty remarkable things,

01:49:18 ◼   ► and so that's why I think, hey, you know what?

01:49:21 ◼   ► I'll give him the benefit of the doubt.

01:49:22 ◼   ► I'll stick around on Twitter

01:49:23 ◼   ► to see what the heck he does with the place,

01:49:24 ◼   ► because again, it wasn't well run before,

01:49:27 ◼   ► And so he's tackling a massive problem again.

01:49:32 ◼   ► And in the past, when he has tackled massive problems,

01:49:35 ◼   ► it's actually worked out pretty well eventually.

01:49:39 ◼   ► Again, if you ignore everything he says.

01:49:41 ◼   ► So I'm willing to apply the same strategy here.

01:49:44 ◼   ► Turns out his car company makes pretty great cars

01:49:47 ◼   ► that a lot of people like.

01:49:48 ◼   ► His rocket company makes pretty good rockets

01:49:51 ◼   ► that are doing important work.

01:49:52 ◼   ► His satellite company is covering space

01:49:55 ◼   ► with these disposable satellites that,

01:49:58 ◼   ► all those issues aside,

01:49:59 ◼   ► are providing a good service to people.

01:50:01 ◼   ► So again, big problems, ignore all the crap

01:50:05 ◼   ► that comes out of the guy's mouth,

01:50:06 ◼   ► and I hope no one has to work for him in the process,

01:50:10 ◼   ► 'cause apparently that's not a super fun amount,

01:50:12 ◼   ► or that's not super fun either,

01:50:13 ◼   ► but when you look at the work,

01:50:16 ◼   ► when you look at what comes out of this jerk,

01:50:20 ◼   ► it actually is often pretty impressive.

01:50:23 ◼   ► - Well, it's not a blank slate when it comes to Twitter,

01:50:24 ◼   ► 'cause we kind of, like, we may not know

01:50:26 ◼   ► what he thinks he wants to do with Twitter,

01:50:28 ◼   ► but we know how he uses Twitter.

01:50:29 ◼   ► It's not like Twitter, he's not new to Twitter.

01:50:31 ◼   ► He's been on Twitter for years.

01:50:32 ◼   ► He is a very experienced Twitter user.

01:50:35 ◼   ► And if you see the way he uses Twitter and you think,

01:50:38 ◼   ► how would this person make Twitter more to their liking,

01:50:42 ◼   ► it's not optimistic.

01:50:43 ◼   ► That doesn't mean that's what he's gonna do.

01:50:44 ◼   ► It doesn't mean he's gonna make Twitter more to his liking,

01:50:45 ◼   ► but I have a feeling that he--

01:50:46 ◼   ► - Look at how Jack used Twitter.

01:50:48 ◼   ► - All right, well, I know.

01:50:50 ◼   ► But like, I mean, I think it kind of fit.

01:50:52 ◼   ► The way he used it was like,

01:50:53 ◼   ► I kind of like it the way it is,

01:50:54 ◼   ► and so it didn't change that much.

01:50:56 ◼   ► But Elon wants to change Twitter.

01:50:57 ◼   ► I mean, the reason he bought it practically is,

01:51:00 ◼   ► it's like, this is a thing I use all the time,

01:51:02 ◼   ► and I think it should be different than it is,

01:51:04 ◼   ► so I'm just gonna buy it 'cause I'm super rich, right?

01:51:06 ◼   ► So it's not as if we're like,

01:51:08 ◼   ► I'm just gonna learn about social networks now.

01:51:09 ◼   ► I mean, he is gonna learn about how it is to run them,

01:51:11 ◼   ► but we're not starting from zero in terms of,

01:51:13 ◼   ► I have no idea what Elon thinks about Twitter.

01:51:16 ◼   ► We at least know what he thinks about it as a user.

01:51:18 ◼   ► We don't know necessarily that he's going to tailor

01:51:20 ◼   ► the service to his own personal tastes,

01:51:22 ◼   ► but I have a hard time believing he'll do much of anything.

01:51:25 ◼   ► So I'm going in predisposed to think

01:51:27 ◼   ► that the changes that he is going to make

01:51:29 ◼   ► are not going to appeal to me

01:51:31 ◼   ► and people who are of similar mindset, but we'll see.

01:51:34 ◼   ► Like I totally agree, it's like it's hard to talk about

01:51:37 ◼   ► until he's actually done something.

01:51:38 ◼   ► 'Cause it's point like,

01:51:39 ◼   ► we're not even talking about all the things that he said,

01:51:41 ◼   ► 'cause whatever, he says lots of things.

01:51:43 ◼   ► He's changed what he said 17 times.

01:51:45 ◼   ► Let's just wait to see what he actually does.

01:51:47 ◼   ► But I am not particularly optimistic

01:51:49 ◼   ► because pretty much every idea that he's floated

01:51:52 ◼   ► with a few minor exceptions,

01:51:54 ◼   ► does not seem like the way to go to me,

01:51:56 ◼   ► but we'll see.

01:51:58 ◼   ► - Well, but see, even that,

01:52:00 ◼   ► in all the stupid crap he has floated,

01:52:03 ◼   ► there's usually been a little kernel of something

01:52:06 ◼   ► that was actually correct or good about it.

01:52:07 ◼   ► - Well, if you say everything, eventually,

01:52:09 ◼   ► one of the things is gonna be,

01:52:11 ◼   ► if he covers all the bases.

01:52:12 ◼   ► - But all the stupid crap he said

01:52:14 ◼   ► that everyone jumps down a third about,

01:52:16 ◼   ► usually it's like, okay, that's 80% a bad idea,

01:52:19 ◼   ► but 20% of it, you were actually on track

01:52:21 ◼   ► for something good, you know?

01:52:22 ◼   ► And I think that's how he does lots of things.

01:52:24 ◼   ► That like, if you look at the way he runs his companies

01:52:26 ◼   ► and some of the ideas he tries,

01:52:28 ◼   ► he does, he tries lots of crazy stuff,

01:52:30 ◼   ► where he floats a lot of crazy ideas,

01:52:31 ◼   ► or he says lots of crazy things.

01:52:32 ◼   ► Some of them never happen, thank God.

01:52:34 ◼   ► - Some of them do, like the Cybertruck.

01:52:35 ◼   ► - Right, yeah, well, that doesn't happen yet.

01:52:37 ◼   ► It's not out yet, you can't buy it yet.

01:52:39 ◼   ► - Oh, it'll arrive just before Linux on its desktop

01:52:43 ◼   ► really arrives, it'll be the same time.

01:52:45 ◼   ► - Yeah, but anyway, like, you know,

01:52:46 ◼   ► he has a bunch of ridiculous ideas.

01:52:48 ◼   ► He tries, like, you know, look at some of the things

01:52:50 ◼   ► he's talked about on Twitter so far.

01:52:52 ◼   ► So, you know, some of the immediate controversies

01:52:54 ◼   ► are that he wanted to lay off a bunch of people.

01:52:57 ◼   ► Well, yeah, Twitter's way too big for what it is.

01:52:59 ◼   ► How he does it--

01:53:00 ◼   ► - Well, but slow down, but he laid off the wrong people.

01:53:03 ◼   ► Right, it was the wrong people.

01:53:04 ◼   ► - So this is the 80% bad part.

01:53:06 ◼   ► But the 20% of it, like, he identified a real problem,

01:53:10 ◼   ► so he might have solved it poorly.

01:53:12 ◼   ► - If you had picked someone off the street

01:53:13 ◼   ► and put them in charge of Twitter,

01:53:14 ◼   ► they also would have laid off a lot of people,

01:53:16 ◼   ► 'cause everyone knows it's overstaffed.

01:53:17 ◼   ► It's like, that's what attributing this is like,

01:53:19 ◼   ► you know, the obvious thing that everybody knew

01:53:22 ◼   ► but no one had the guts to,

01:53:22 ◼   ► it's a condemnation of previous Twitter management,

01:53:25 ◼   ► obviously.

01:53:25 ◼   ► - Yeah, the previous dropping door of leadership

01:53:27 ◼   ► never touched it, so you know, so that's one thing, okay?

01:53:30 ◼   ► - Oh, they're the ones that hired all those people.

01:53:31 ◼   ► - Right, so that's one thing.

01:53:32 ◼   ► So there's also, you know, look at his dumb idea

01:53:35 ◼   ► about tying verification to Twitter Blue.

01:53:37 ◼   ► Well, some of that is terrible,

01:53:40 ◼   ► but also, Twitter Blue is a premium service

01:53:43 ◼   ► that no one I know bought.

01:53:45 ◼   ► I know so many people who are Twitter power users.

01:53:48 ◼   ► I don't know a single person who buys Twitter Blue.

01:53:51 ◼   ► And I have no use for it,

01:53:52 ◼   ► and I've been using this platform for like a decade, heavily.

01:53:55 ◼   ► And yet, so obviously, they launched a premium product

01:53:58 ◼   ► that most of their premium users don't want.

01:54:01 ◼   ► Secondarily, you know who could pay for verification,

01:54:04 ◼   ► who would love to pay for verification?

01:54:07 ◼   ► Businesses, every single business.

01:54:09 ◼   ► I have a verification mark on Overcast,

01:54:12 ◼   ► we have one on ATP, and in part,

01:54:14 ◼   ► the reason why I sought those

01:54:16 ◼   ► was because it makes us look more legitimate.

01:54:18 ◼   ► And if I could have those on other platforms as easily,

01:54:20 ◼   ► I would get them there too.

01:54:21 ◼   ► Because again, and businesses are,

01:54:23 ◼   ► yeah, you don't wanna make every journalist in the world

01:54:27 ◼   ► have to pay for something they might be able to afford

01:54:29 ◼   ► or whatever, but businesses sure can.

01:54:31 ◼   ► So again, there's a kernel of like, okay,

01:54:34 ◼   ► you have businesses capturing all this value on Twitter,

01:54:40 ◼   ► why not let businesses pay not $20,

01:54:43 ◼   ► make businesses pay $100 a month

01:54:44 ◼   ► for a verification check mark?

01:54:46 ◼   ► Like, these aren't terrible ideas completely.

01:54:50 ◼   ► The details that he has floated so far,

01:54:52 ◼   ► or that have been rumored that he said,

01:54:54 ◼   ► some of the details are awful,

01:54:55 ◼   ► many of the details are awful,

01:54:56 ◼   ► but at the heart, like, you know,

01:54:58 ◼   ► Twitter is a platform that most people have identified

01:55:02 ◼   ► as totally failing as an advertising delivery service.

01:55:05 ◼   ► And everything people want is away from ads.

01:55:09 ◼   ► So what if they launched a premium thing

01:55:11 ◼   ► that people wanted to pay six or eight

01:55:12 ◼   ► or 10 or 20 bucks a month for?

01:55:14 ◼   ► That's not that bad.

01:55:15 ◼   ► Well, but did you do the math on that, though?

01:55:17 ◼   ► You do the back of the envelope math, it's not great.

01:55:20 ◼   ► That's what you get with just saying things and saying,

01:55:23 ◼   ► oh, well, you know, this way.

01:55:24 ◼   ► Just do the back of the envelope math.

01:55:25 ◼   ► Like, how much are they money they make from ads now?

01:55:27 ◼   ► And everyone agrees they're not doing a good job with ads.

01:55:29 ◼   ► But how much do they make from ads now?

01:55:30 ◼   ► How much would they make if every single person

01:55:32 ◼   ► who's on Twitter pays what he's saying a month?

01:55:34 ◼   ► And you know 100% of people aren't gonna pay for it.

01:55:36 ◼   ► And it's like, it's way less, right?

01:55:38 ◼   ► So what's the plan?

01:55:39 ◼   ► And obviously, that's why it's so hard to engage with this.

01:55:41 ◼   ► Like, who cares?

01:55:42 ◼   ► He hasn't actually done anything yet, we'll see.

01:55:43 ◼   ► and what if it's only additive and blah, blah, blah.

01:55:45 ◼   ► Like there's all these theories about how it could go

01:55:47 ◼   ► or whatever, but back of the envelope,

01:55:49 ◼   ► like being able to pay for verification

01:55:51 ◼   ► and those type of things, you know,

01:55:53 ◼   ► like as most of the articles that talk about this say,

01:55:56 ◼   ► I think there was a, this isn't the new Libetel one,

01:55:58 ◼   ► that the product of Twitter is moderation, right?

01:56:00 ◼   ► That that's what they're selling.

01:56:01 ◼   ► - That was a great article, yeah,

01:56:02 ◼   ► The Verge, Welcome to Hell.

01:56:04 ◼   ► - Right, because that's true of anything

01:56:06 ◼   ► that's advertising driven or whatever.

01:56:08 ◼   ► Like you need the people to be there

01:56:09 ◼   ► so you can advertise to them.

01:56:10 ◼   ► So you have to make it a hospitable place.

01:56:12 ◼   ► Twitter has arguably not been great about getting people

01:56:15 ◼   ► to be there, but it's got a lot of the quote unquote

01:56:17 ◼   ► valuable people there who are valuable to advertise to

01:56:20 ◼   ► or whatever.

01:56:21 ◼   ► Like that all makes sense, it just hasn't been

01:56:23 ◼   ► a leverage very well.

01:56:25 ◼   ► And verification is part of the moderation product

01:56:29 ◼   ► because you want to make it so that there's a way

01:56:31 ◼   ► for people who use your service to determine

01:56:33 ◼   ► if this is really McDonald's or not McDonald's,

01:56:34 ◼   ► you know what I mean?

01:56:35 ◼   ► Like that's part of the product that they're selling, right?

01:56:39 ◼   ► You could sell other things on top of that,

01:56:40 ◼   ► like let the people who are willing or able to pay

01:56:42 ◼   ► get better features or whatever,

01:56:44 ◼   ► but that is all in service of making it a place

01:56:47 ◼   ► where it is safe and suitable to advertise.

01:56:52 ◼   ► Because the money you're gonna get

01:56:53 ◼   ► from the people who pay for any of these services

01:56:56 ◼   ► is nothing compared to,

01:56:57 ◼   ► like literally every single person on Twitter pays this,

01:57:00 ◼   ► it's not going to match your advertising income

01:57:02 ◼   ► unless you charge every single person $3,000 a month.

01:57:05 ◼   ► When you do them, and again,

01:57:06 ◼   ► I use the everybody because that's ridiculous,

01:57:08 ◼   ► what percentage of people,

01:57:10 ◼   ► no matter how good you make this product,

01:57:11 ◼   ► what percentage of the people even can pay for it,

01:57:13 ◼   ► let alone will pay for it,

01:57:15 ◼   ► then add up all their money

01:57:16 ◼   ► and weigh it against your potential advertising

01:57:18 ◼   ► to these people who are valuable to advertise to

01:57:20 ◼   ► and advertising keeps winning.

01:57:22 ◼   ► And so in the end,

01:57:23 ◼   ► if you look at this from a business person's perspective,

01:57:26 ◼   ► if you want to make more money than they're making now,

01:57:28 ◼   ► you can cut costs,

01:57:29 ◼   ► which is what everybody does when they buy a company,

01:57:31 ◼   ► lay off a bunch of people, lower your costs,

01:57:32 ◼   ► and you can increase revenue.

01:57:34 ◼   ► And where is that really gonna come from?

01:57:35 ◼   ► You can get some revenue from your users,

01:57:37 ◼   ► but there's not a lot of them.

01:57:39 ◼   ► Twitter is not as big as Facebook, you know?

01:57:42 ◼   ► So they can't get a fraction of a cent from everybody

01:57:45 ◼   ► and be bazillionaires.

01:57:46 ◼   ► They have to get larger money from advertisers

01:57:50 ◼   ► to give access to their relatively small,

01:57:52 ◼   ► mere hundreds of millions or whatever

01:57:54 ◼   ► Twitter's user base is,

01:57:55 ◼   ► of people who are valuable to advertise to.

01:57:58 ◼   ► And then there's the value of the conversation

01:58:00 ◼   ► that happens on Twitter.

01:58:01 ◼   ► Again, makes it a place where people wanna be

01:58:04 ◼   ► so you can advertise to them.

01:58:06 ◼   ► Are there other ways to make money from Twitter?

01:58:08 ◼   ► fine, but any way you come up with to make money from Twitter, you have to say,

01:58:10 ◼   ► okay, is this in lieu of advertising? Because if it is,

01:58:12 ◼   ► it has to make at least as much money. But it's not in lieu of advertising.

01:58:15 ◼   ► Does this make it an environment where advertisers still want to advertise?

01:58:19 ◼   ► And that's where I feel like he gets into trouble with a lot of his schemes that

01:58:22 ◼   ► he's throwing out there.

01:58:23 ◼   ► Not that they're bad ideas because I've always been a proponent of have people

01:58:26 ◼   ► pay for a service so they can support it with money.

01:58:28 ◼   ► But Twitter is so long past the point. Like it's,

01:58:31 ◼   ► it's too big to be supported by its users because you know,

01:58:35 ◼   ► not enough people will pay to run Twitter.

01:58:38 ◼   ► You can't run Twitter on, you know,

01:58:39 ◼   ► you can't make it like app.net where everyone who's on it

01:58:41 ◼   ► pays something or whatever.

01:58:43 ◼   ► Twitter is too big for that.

01:58:44 ◼   ► But it's also too small to say,

01:58:47 ◼   ► "It's a free for all and I don't care

01:58:49 ◼   ► "because we have literally five billion people

01:58:51 ◼   ► "so you will advertise with us."

01:58:53 ◼   ► It's in that uncomfortable place in between

01:58:55 ◼   ► where it's just barely too big to be supported by its users

01:58:58 ◼   ► so you have to advertise to it,

01:59:00 ◼   ► but it's filled with people who want to make it a place

01:59:02 ◼   ► where advertisers don't wanna advertise.

01:59:05 ◼   ► Well, I'm tired of talking about this.

01:59:07 ◼   ► - You do wonder if Elon Musk watches Black Mirror

01:59:09 ◼   ► and again, like the joke in the chat room,

01:59:11 ◼   ► sees every episode and says, "That would be awesome."

01:59:13 ◼   ► - Don't give him any more ideas.

01:59:15 ◼   ► - Seriously, Jesus, Jesus, John.

01:59:17 ◼   ► - Thanks to our sponsors this week,

01:59:20 ◼   ► Squarespace, Trade Coffee, and Linode.

01:59:23 ◼   ► And thanks to our members who support us directly.

01:59:25 ◼   ► You can join at atv.fm/join.

01:59:28 ◼   ► We will talk to you next week.

01:59:30 ◼   ► (upbeat music)

01:59:33 ◼   ► Now the show is over, they didn't even mean to begin

01:59:37 ◼   ► 'Cause it was accidental (accidental)

01:59:40 ◼   ► Oh, it was accidental (accidental)

01:59:43 ◼   ► John didn't do any research, Marco and Casey wouldn't let him

01:59:48 ◼   ► 'Cause it was accidental (accidental)

01:59:51 ◼   ► Oh, it was accidental (accidental)

01:59:54 ◼   ► And you can find the show notes at ATP.fm

01:59:59 ◼   ► And if you're into Twitter, you can follow them @C-A-S-E-Y-L-I-S-S

02:00:08 ◼   ► So that's Kasey Liss, M-A-R-C-O-A-R-M

02:00:12 ◼   ► Auntie Marco Armin, S-I-R-A-C-U-S-A-C-R-A-C-U-S-A

02:00:19 ◼   ► It's accidental (it's accidental)

02:00:23 ◼   ► They didn't mean to accidental (accidental)

02:00:28 ◼   ► ♪ The tech podcast so long ♪

02:00:31 ◼   ► - Can we have something light in the mood please

02:00:34 ◼   ► and thank you?

02:00:35 ◼   ► - I don't know, maybe we just have to come to it.

02:00:37 ◼   ► I did enjoy the part where he thought Stephen King

02:00:39 ◼   ► was balking it paying $20 so he said, "How about eight?"

02:00:42 ◼   ► (snorts)

02:00:43 ◼   ► - He's so dumb, he's so dumb.

02:00:45 ◼   ► - He's not dumb, that was trolling.

02:00:47 ◼   ► That was like, come on.

02:00:49 ◼   ► - Was it?

02:00:50 ◼   ► - He is a troll.

02:00:51 ◼   ► - Oh, he's unquestionably a troll, unquestionably.

02:00:54 ◼   ► - I mean, part of that, part of saying that he's always,

02:00:58 ◼   ► that he's always a troll is attributing to him

02:01:00 ◼   ► an intelligence, wisdom, and self-awareness

02:01:03 ◼   ► that is not an evidence, because it seems like--

02:01:05 ◼   ► - Right, thank you! - You know what I mean?

02:01:07 ◼   ► It's easier to say that because, well, obviously,

02:01:09 ◼   ► he must be smart 'cause he's rich,

02:01:10 ◼   ► and so when he says something stupid,

02:01:12 ◼   ► it must be because he's trolling to get a rise out of you,

02:01:14 ◼   ► but no, sometimes he's just stupid.

02:01:15 ◼   ► - Well, I mean, and the things,

02:01:17 ◼   ► like this strikes me as trolling,

02:01:19 ◼   ► but I'm not convinced it is.

02:01:21 ◼   ► - Yeah, for sure, he is definitely a troll.

02:01:23 ◼   ► Like, I'm not arguing with him.

02:01:24 ◼   ► - I don't know, he's 1,000% a troll.

02:01:26 ◼   ► But sometimes it's hard to tell when he's trolling

02:01:29 ◼   ► when he's just dumb because there's enough

02:01:30 ◼   ► of both to go around.

02:01:31 ◼   ► - Well, and this is such an absurd tweet.

02:01:34 ◼   ► He tweeted a couple hours ago,

02:01:35 ◼   ► advertisers should support this poll.

02:01:37 ◼   ► Option one, freedom of speech.

02:01:39 ◼   ► Option two, political quote, correctness quote.

02:01:41 ◼   ► - That's trolling.

02:01:42 ◼   ► - I know it is, but it's so,

02:01:45 ◼   ► like why do we worship this jacket?

02:01:47 ◼   ► Why?

02:01:48 ◼   ► I don't get it.

02:01:49 ◼   ► - I don't think a lot of people worship.

02:01:51 ◼   ► I don't think it's an epitheco-version.

02:01:53 ◼   ► It's an epidemic of positive regard,

02:01:55 ◼   ► which is how we got Trump as president. That's what it is.

02:01:58 ◼   ► Can we please talk about anything else for the love of Christ, please?

02:02:01 ◼   ► I don't care what, anything, anything else. Why did I bring this?

02:02:05 ◼   ► I brought this on myself. I'm an idiot. I shouldn't have brought it up.

02:02:08 ◼   ► I mean, we avoided it for as long as we could. He's like, well, he's,

02:02:11 ◼   ► he was going to buy it, but then he's trying to get out of it.

02:02:14 ◼   ► It's been going on for months. You know, it went on for, and eventually it,

02:02:17 ◼   ► you know, it ended the way again,

02:02:20 ◼   ► things that fly in the face of the idea of being him,

02:02:23 ◼   ► him being a mastermind that he, it seems like he wanted to buy Twitter and just sort of

02:02:27 ◼   ► a fit of peak of like, "I should control this because I'm on it all the time and it sucks

02:02:31 ◼   ► and I can make it better and I should buy it for a ridiculous price." And then he kind

02:02:34 ◼   ► of said, "Well, actually, maybe I don't want to do that. It seems like a dumb idea. Can

02:02:37 ◼   ► I get out of it? Oh, no, I can't. Oh, I guess I'm buying it." Like, that is not the sign

02:02:40 ◼   ► of a stable genius. Like, it's not the sign of somebody who has got their stuff together

02:02:47 ◼   ► and is, you know, it's sure is decisive action. He took a decisive action to do a stupid thing

02:02:52 ◼   ► and then he decisively said,

02:02:53 ◼   ► "I'm getting the hell out of this,"

02:02:54 ◼   ► and he decisively couldn't do that.

02:02:55 ◼   ► (laughing)

02:02:57 ◼   ► It does not reflect well on him.

02:02:59 ◼   ► If someone who was not a millionaire did that,

02:03:01 ◼   ► you would pity them, right?

02:03:03 ◼   ► You're not a billionaire, sorry, Elon.

02:03:06 ◼   ► Not the America's richest man.

02:03:08 ◼   ► You would feel pity for them

02:03:09 ◼   ► and how little hold they had over their life

02:03:12 ◼   ► and what poor decisions they make.

02:03:13 ◼   ► But when someone who's fabulously wealthy does it,

02:03:15 ◼   ► people will bend over backwards

02:03:16 ◼   ► to attribute genius to those moves.

02:03:18 ◼   ► Those moves are not genius, not at all.

02:03:20 ◼   ► Just ask the bankers who lent him the money.

02:03:22 ◼   ► [beeping]

02:03:24 ◼   ► [ Silence ]