17: The iPhone 5 , with MG Siegler 
   
 
 
	 00:00:00
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     Am I a hypocrite if I want to continue to poo-poo everybody who complained about things 
     
     
  
 
 
	 00:00:10
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     like the new lightning adapter and the new mag safe for the Retina MacBook Pro, but that 
     
     
  
 
 
	 00:00:19
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     I still want to complain that it took me 10 minutes to get set up here because I'm recording 
     
     
  
 
 
	 00:00:23
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     on the MacBook Air but I only had the retina adapter here at this desk so you 
     
     
  
 
 
	 00:00:30
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     had to do you have an adapter for the 
     
     
  
 
 
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     lightning yeah no all I have is the one USB to lightning cable that comes in the 
     
     
  
 
 
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     iPhone box. Yeah. So it actually and I even mentioned it in my review if 
     
     
  
 
 
	 00:00:54
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     anything I feel like it almost gave me a better stress test of the battery 
     
     
  
 
 
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     because yes without it you can't charge all the time you don't have this one with you at 
     
     
  
 
 
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     all points right like I'll go downstairs and we have one in the kitchen and if I 
     
     
  
 
 
	 00:01:09
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     make coffee or something in the morning I'll just you know I'll just put my 
     
     
  
 
 
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     phone in there for five minutes and you know give it five minutes of juice it 
     
     
  
 
 
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     here and there because why not there's a cable right there yeah I'm most 
     
     
  
 
 
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     concerned for my you know work and going to these tech conferences because right 
     
     
  
 
 
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     now you don't even think twice about it if you didn't put the the charger in 
     
     
  
 
 
	 00:01:29
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     your bag there's gonna be a hundred other people who have one right and now 
     
     
  
 
 
	 00:01:34
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     there will be significantly less at least for the first first few weeks at 
     
     
  
 
 
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     least so yeah and the other thing that I'm worried about in the interim I mean 
     
     
  
 
 
	 00:01:43
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     and obviously this will all be a moot point, 
     
     
  
 
 
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     hopefully by Christmas, I would think. 
     
     
  
 
 
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     But the fact that there's nothing like a-- 
     
     
  
 
 
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     - Yes, yes, I was just talking about that today too. 
     
     
  
 
 
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     I wonder how quick, 
     
     
  
 
 
	 00:01:53
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     I don't think anyone's talked to them yet, 
     
     
  
 
 
	 00:01:54
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     that would be a good story to see how quickly 
     
     
  
 
 
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     they'll come out with their thing. 
     
     
  
 
 
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     They had to have obviously been at the, 
     
     
  
 
 
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     kind of listening to all the rumors 
     
     
  
 
 
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     and knowing the specs and everything 
     
     
  
 
 
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     and hopefully getting something ready to go. 
     
     
  
 
 
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     I don't know how far along those, 
     
     
  
 
 
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     some casemakers, as we all know in Asia, 
     
     
  
 
 
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     seem to go, they just go out and make it 
     
     
  
 
 
	 00:02:13
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     based on even rumored specs. 
     
     
  
 
 
	 00:02:14
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     - They like play blackjack with it. 
     
     
  
 
 
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     - I don't know if Mophie is a company like that 
     
     
  
 
 
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     'cause there's a little bit more involved 
     
     
  
 
 
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     with the power angle of it. 
     
     
  
 
 
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     And plus they didn't have the new dock connector. 
     
     
  
 
 
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     So that's actually a big undertaking for them. 
     
     
  
 
 
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     I wonder how quickly they can get one out. 
     
     
  
 
 
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     - Yeah, I wonder. 
     
     
  
 
 
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     And it's also like sort of a black box 
     
     
  
 
 
	 00:02:36
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     what Apple's relationship is with those companies. 
     
     
  
 
 
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     - Yeah, yeah. 
     
     
  
 
 
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     Are there any of them that are actually in 
     
     
  
 
 
	 00:02:43
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     Good Enough Gracious that maybe they got some-- 
     
     
  
 
 
	 00:02:45
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     - A small heads up. 
     
     
  
 
 
	 00:02:46
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     I know a lot of people at Apple use Mophies 
     
     
  
 
 
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     just like the rest of us do, 
     
     
  
 
 
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     so that could be some sort of indicator. 
     
     
  
 
 
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     I'm so surprised, what do you think about, 
     
     
  
 
 
	 00:02:56
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     why doesn't Apple just do a case like that? 
     
     
  
 
 
	 00:02:58
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     Why leave this, since so many people use 
     
     
  
 
 
	 00:03:02
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     a case battery charger thing, 
     
     
  
 
 
	 00:03:04
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     why not move into that at all as an add-on accessory? 
     
     
  
 
 
	 00:03:08
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     Totally optional, of course, 
     
     
  
 
 
	 00:03:09
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     but why don't you think they do that? 
     
     
  
 
 
	 00:03:12
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     - I think it's probably a perception issue. 
     
     
  
 
 
	 00:03:14
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     - Right, that you would need it. 
     
     
  
 
 
	 00:03:15
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     - That if Apple sold one, it would create the perception 
     
     
  
 
 
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     that the phone needs one. 
     
     
  
 
 
	 00:03:20
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     And I actually also think that's why they've gotten away 
     
     
  
 
 
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     from the bumpers, is that I feel like the way 
     
     
  
 
 
	 00:03:26
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     that the bumper thing turned out is that people thought, 
     
     
  
 
 
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     a lot of people took it as meaning that the phone 
     
     
  
 
 
	 00:03:34
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     needs a bumper, or a case of some sort. 
     
     
  
 
 
	 00:03:36
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     And the whole Antennagate thing, which was really 
     
     
  
 
 
	 00:03:39
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     just a coincidence. I'm convinced. I've talked to people on and off the record at 
     
     
  
 
 
	 00:03:44
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     Apple and I'm convinced that the fact that the bumper alleviated the attenuation was 
     
     
  
 
 
	 00:03:51
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     it's just a coincidence. They made the bumper because they thought they could make a lot 
     
     
  
 
 
	 00:03:54
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     of money selling bumpers to people. And that they look kind of cool and because they thought 
     
     
  
 
 
	 00:03:59
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     aesthetically, "Hey, everybody's buying cases for the phones already. They're going 
     
     
  
 
 
	 00:04:05
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     to keep buying cases no matter what we do, but we put a lot of effort into this beautiful 
     
     
  
 
 
	 00:04:08
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     glass back, let's make one that shows it off and show that, okay, even if you do want a 
     
     
  
 
 
	 00:04:14
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     case, for protective purposes, you don't have to cover up the whole back of the phone. And 
     
     
  
 
 
	 00:04:19
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     then the antenna gate thing hit and it was all just a coincidence, but it created the 
     
     
  
 
 
	 00:04:24
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     perception now, and you'll never be able to convince the people who believe this otherwise, 
     
     
  
 
 
	 00:04:28
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     that Apple knew all along that the iPhone 4 needed a bumper because otherwise it wouldn't 
     
     
  
 
 
	 00:04:32
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     hold a phone. 
     
     
  
 
 
	 00:04:33
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     And now that's probably just being blown even more out now 
     
     
  
 
 
	 00:04:38
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     that the fact that this one doesn't have it, 
     
     
  
 
 
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     because maybe they fixed it this time. 
     
     
  
 
 
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     - Still one of my all-time favorite moments 
     
     
  
 
 
	 00:04:48
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     at an Apple event was the Antennagate one 
     
     
  
 
 
	 00:04:51
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     when they took questions, and I think they called it a me. 
     
     
  
 
 
	 00:04:54
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     - I remember that, I remember. 
     
     
  
 
 
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     I think we were sitting kind of close to each other, yeah. 
     
     
  
 
 
 
	 00:04:58
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     And I asked, "Do you guys use the bumper?" 
     
     
  
 
 
	 00:05:02
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     And it was Jobs, Shiller, and Bob Mansfield. 
     
     
  
 
 
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     - I think Cook was up there, wasn't he? 
     
     
  
 
 
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     - I don't know, yeah, maybe it was-- 
     
     
  
 
 
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     - I think he was. 
     
     
  
 
 
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     I think Bob Mansfield-- - Maybe Shiller wasn't. 
     
     
  
 
 
	 00:05:14
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     Maybe it was Jobs, Cook, and Mansfield. 
     
     
  
 
 
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     - Mansfield definitely was. 
     
     
  
 
 
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     I'm sure there's a picture somewhere we could find. 
     
     
  
 
 
	 00:05:19
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     - Yeah, and instead of really answering, 
     
     
  
 
 
	 00:05:21
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     they all just reached into their jeans and pulled them out, 
     
     
  
 
 
	 00:05:24
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     and they all had iPhone 4s with no bumper. 
     
     
  
 
 
	 00:05:27
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     - It's funny, I can just Google "IntentiGate." 
     
     
  
 
 
	 00:05:30
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     That is, of course, what it's called. 
     
     
  
 
 
	 00:05:33
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     So let's see. 
     
     
  
 
 
	 00:05:38
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     If I had been sharper, and I did regret this instantly, I would have… 
     
     
  
 
 
	 00:05:41
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     It was Tim Cook's jobs and Bob Mansfield. 
     
     
  
 
 
 
	 00:05:48
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     My regret on that incident, though, is that I didn't follow up with, "Are you worried 
     
     
  
 
 
	 00:05:52
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     that this free bumper program is going to create the perception that you need the bumper?" 
     
     
  
 
 
	 00:05:57
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     I didn't ask that, and nobody quite asked that. 
     
     
  
 
 
	 00:06:00
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     Such a rare case that you actually got to ask questions at an event. 
     
     
  
 
 
	 00:06:08
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     But anyway, no, that's why I think Apple doesn't do the battery pack thing themselves. 
     
     
  
 
 
	 00:06:14
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     I think they're happy to leave that to third parties and sell them in the store and still 
     
     
  
 
 
	 00:06:19
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     make some money on it. 
     
     
  
 
 
	 00:06:20
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     Eric Meyer Yeah, I'm excited for a new Mophie just for 
     
     
  
 
 
	 00:06:24
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     when I travel. 
     
     
  
 
 
	 00:06:25
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     I'm sure we'll hit on it a little bit, the battery with this phone. 
     
     
  
 
 
	 00:06:29
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     But I mean, there's just no getting around it. 
     
     
  
 
 
	 00:06:31
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     Even if it's a great battery, you're going to need, if you're traveling, you're going 
     
     
  
 
 
 
	 00:06:36
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     Some kind of extra Mophie or bring your power cable with you if you're far away for 12 hours. 
     
     
  
 
 
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     As the years have gone on, at least since these Mophie things have existed, I don't 
     
     
  
 
 
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     remember them in the 3GS era. 
     
     
  
 
 
	 00:06:53
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     If they existed, I didn't have one. 
     
     
  
 
 
	 00:06:54
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     I used to have like a thing you stuck on the bottom. 
     
     
  
 
 
	 00:06:58
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     They definitely had one because I had not a mophie, but it was something that, and I 
     
     
  
 
 
	 00:07:01
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     remember it because it had like a curved back to, you know, perfectly placed in the curved 
     
     
  
 
 
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     back of the 3G and the 3GS. 
     
     
  
 
 
	 00:07:09
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     It was, it didn't have a top to it, so it was kind of just like a bottom thing. 
     
     
  
 
 
	 00:07:12
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     But yeah, there definitely was one. 
     
     
  
 
 
	 00:07:14
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     I think it's, and it's one of those things that I'm guessing you're going to agree with 
     
     
  
 
 
	 00:07:19
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     me and then it's going to make the people who still complain that the iPhone doesn't 
     
     
  
 
 
	 00:07:25
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     have a replaceable battery and is half an inch thick want to strangle us. 
     
     
  
 
 
	 00:07:31
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     But I think it's actually a very graceful solution to the problem where day to day, 
     
     
  
 
 
	 00:07:36
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     I love how thin the iPhone is. 
     
     
  
 
 
	 00:07:38
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     I really love how much thinner the iPhone 5 is and I get through the day with plenty 
     
     
  
 
 
	 00:07:44
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     of battery life. 
     
     
  
 
 
	 00:07:45
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     recording at 7.25 Eastern as we record and I've got what—I don't have the percentage 
     
     
  
 
 
	 00:07:51
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     on but it looks like I've got at least 70% battery life left on this phone. That's 
     
     
  
 
 
	 00:07:57
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     typical for me. I usually make it through the day and have half a charge left, no problem. 
     
     
  
 
 
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     On days like you said, conferences are a killer and going to WWDC or something like that. 
     
     
  
 
 
	 00:08:10
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     There's no way I could make it through the day. 
     
     
  
 
 
	 00:08:13
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     And I'm often, you're not even near, 
     
     
  
 
 
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     you're in the middle of a conferencing, 
     
     
  
 
 
	 00:08:17
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     you don't have a plug near you. 
     
     
  
 
 
	 00:08:18
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     The Mophie is a great solution to that. 
     
     
  
 
 
	 00:08:21
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     So when I go to a conference, 
     
     
  
 
 
	 00:08:24
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     instead of having my nice thin iPhone, 
     
     
  
 
 
	 00:08:26
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     I've got a big fat iPhone with a case on it. 
     
     
  
 
 
	 00:08:28
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     - Right, and that's like, yeah, 
     
     
  
 
 
	 00:08:30
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     people don't really talk about that, 
     
     
  
 
 
	 00:08:31
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     but that has, it's just a different solution. 
     
     
  
 
 
	 00:08:33
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     You'd either have to carry around a second battery, 
     
     
  
 
 
	 00:08:35
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     which would be smaller than a Mophie, 
     
     
  
 
 
	 00:08:38
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     But the Mophie has the benefit of being a case, 
     
     
  
 
 
	 00:08:41
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     if you want to use a case, 
     
     
  
 
 
	 00:08:42
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     that will protect the phone a bit. 
     
     
  
 
 
	 00:08:44
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     And it's, in the case of the last Mophie that I had, 
     
     
  
 
 
	 00:08:48
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     which was kind of a, there's a super thin one, 
     
     
  
 
 
	 00:08:52
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     and then there's like a more standard thicker one. 
     
     
  
 
 
	 00:08:54
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     That's like an extra charge and a half. 
     
     
  
 
 
	 00:08:56
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     So it's even better than having a secondary battery, 
     
     
  
 
 
	 00:08:59
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     which would only be another one charge. 
     
     
  
 
 
	 00:09:02
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     - All right, and you don't have to power your phone down 
     
     
  
 
 
	 00:09:05
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     to swap it out. - Yep. 
     
     
  
 
 
	 00:09:06
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     And I don't know, every time I test one of these other phones, 
     
     
  
 
 
	 00:09:09
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     and I have to-- like a lot of these, some of the phones 
     
     
  
 
 
	 00:09:11
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     even come without the battery in it. 
     
     
  
 
 
	 00:09:13
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     And you have to-- 
     
     
  
 
 
 
 
	 00:09:15
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     Like the-- what was the most recent one I have is the Galaxy-- 
     
     
  
 
 
	 00:09:20
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     the Nexus S. And that back is-- 
     
     
  
 
 
	 00:09:23
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     No, they get probably the Nexus Gal-- the Galaxy Nexus, I mean. 
     
     
  
 
 
	 00:09:25
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     Yeah, sorry. 
     
     
  
 
 
	 00:09:26
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     Galaxy Nexus. 
     
     
  
 
 
	 00:09:26
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     That back is awful. 
     
     
  
 
 
 
	 00:09:28
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     Oh, I've got it right here. 
     
     
  
 
 
	 00:09:29
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     And I just took it off. 
     
     
  
 
 
	 00:09:30
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     And every time I do it, I feel like I can't 
     
     
  
 
 
	 00:09:32
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     believe that I didn't just break it. 
     
     
  
 
 
	 00:09:34
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     No, it feels it's like ripping off a sturdy band-aid, a band-aid that's been like solidified 
     
     
  
 
 
	 00:09:39
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     by something. 
     
     
  
 
 
	 00:09:40
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     It's like popping. 
     
     
  
 
 
	 00:09:41
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     Or like the kind of band-aids they give you at a hospital, you know, like industrial strength 
     
     
  
 
 
 
	 00:09:49
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     Yeah, I can't believe I'm not breaking off those little flimsy side hinges when I'm taking 
     
     
  
 
 
	 00:09:56
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     that thing apart. 
     
     
  
 
 
	 00:09:57
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     No, I think it's a good solution. 
     
     
  
 
 
	 00:09:59
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     But it is true though that when they change the form factor, we're in this limbo where 
     
     
  
 
 
	 00:10:05
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     now I don't have any extra juice. 
     
     
  
 
 
	 00:10:07
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     I wonder if someone will, if the adapters come out first, get a 30-pin to Lightning 
     
     
  
 
 
	 00:10:15
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     adapter and stick that in their Mophie and try and balance the iPhone 5 within an old 
     
     
  
 
 
	 00:10:23
     ◼ 
      
     ►  
     Mophie just without the top on or something like that. 
     
     
  
 
 
	 00:10:26
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:10:29
     ◼ 
      
     ►  
     So I figured that, and I think we can easily fill up the whole show with this. 
     
     
  
 
 
	 00:10:34
     ◼ 
      
     ►  
     There's no reason for us to rehash our reviews of the iPhone or iOS 6. 
     
     
  
 
 
	 00:10:39
     ◼ 
      
     ►  
     I thought, you know, I think everybody's going to read them. 
     
     
  
 
 
	 00:10:42
     ◼ 
      
     ►  
     Why don't we take questions and we can answer, you know, talk about stuff that maybe we didn't 
     
     
  
 
 
 
	 00:10:47
     ◼ 
      
     ►  
     And I got plenty of questions on Twitter we could go through. 
     
     
  
 
 
	 00:10:50
     ◼ 
      
     ►  
     I have one for you though, and I didn't see anybody ask it. 
     
     
  
 
 
	 00:10:53
     ◼ 
      
     ►  
     It's one of those things that maybe doesn't occur to people. 
     
     
  
 
 
	 00:10:59
     ◼ 
      
     ►  
     It never really occurred to me until I started reviewing these phones. 
     
     
  
 
 
	 00:11:04
     ◼ 
      
     ►  
     But the first one I got to review before it came out was the Verizon iPhone 4. 
     
     
  
 
 
	 00:11:12
     ◼ 
      
     ►  
     And then I got the 4S last year. 
     
     
  
 
 
	 00:11:16
     ◼ 
      
     ►  
     And that question didn't really come up with those because they were visually identical 
     
     
  
 
 
	 00:11:19
     ◼ 
      
     ►  
     to the iPhone 4 on AT&T that was already up before. 
     
     
  
 
 
	 00:11:24
     ◼ 
      
     ►  
     So I could just sit there and use it in public and nobody would ever think twice. 
     
     
  
 
 
	 00:11:28
     ◼ 
      
     ►  
     But I wondered with this one whether they were going to give us any rules on where we 
     
     
  
 
 
	 00:11:32
     ◼ 
      
     ►  
     can take it out, what we can do, and they didn't really. 
     
     
  
 
 
 
	 00:11:36
     ◼ 
      
     ►  
     So there was more rules about what you—it was mostly about sharing photos, it seemed 
     
     
  
 
 
	 00:11:41
     ◼ 
      
     ►  
     like, because there would be the kind of the data attached to it where someone could tell 
     
     
  
 
 
	 00:11:47
     ◼ 
      
     ►  
     potentially, that it's coming from a different type of device. 
     
     
  
 
 
	 00:11:52
     ◼ 
      
     ►  
     But yeah, there were really no rules about that. 
     
     
  
 
 
	 00:11:55
     ◼ 
      
     ►  
     Obviously you're told to be careful and not show it to anyone besides your significant 
     
     
  
 
 
	 00:12:01
     ◼ 
      
     ►  
     other or your family if you're living at home. 
     
     
  
 
 
	 00:12:05
     ◼ 
      
     ►  
     But yeah, no... 
     
     
  
 
 
	 00:12:07
     ◼ 
      
     ►  
     And this is... 
     
     
  
 
 
	 00:12:08
     ◼ 
      
     ►  
     It makes testing it kind of tricky. 
     
     
  
 
 
	 00:12:10
     ◼ 
      
     ►  
     One day I took it out to take a panoramic picture to try and test that out, and I made 
     
     
  
 
 
	 00:12:15
     ◼ 
      
     ►  
     sure to go to a secluded area, you know, kind of far away where no one could possibly tell 
     
     
  
 
 
	 00:12:20
     ◼ 
      
     ►  
     what I was actually using to take the thing with. And a few times, you know, I would just 
     
     
  
 
 
	 00:12:24
     ◼ 
      
     ►  
     have it in my pocket and kind of be using the earpiece for like streaming music if I 
     
     
  
 
 
	 00:12:31
     ◼ 
      
     ►  
     was trying to do that. 
     
     
  
 
 
	 00:12:33
     ◼ 
      
     ►  
     I really wasn't secretive about it. I just used it whenever I would use an iPhone. I 
     
     
  
 
 
	 00:12:37
     ◼ 
      
     ►  
     didn't try to cover up the back or anything, and nobody said anything. And I think in general, 
     
     
  
 
 
	 00:12:43
     ◼ 
      
     ►  
     It looks enough like the iPhone 4 and 4S that I can't even imagine. 
     
     
  
 
 
	 00:12:49
     ◼ 
      
     ►  
     I think you'd have to be really, really in tune. 
     
     
  
 
 
	 00:12:54
     ◼ 
      
     ►  
     Yeah, you'd have to be both, you know, someone who's watching Apple News closely and closely 
     
     
  
 
 
	 00:13:00
     ◼ 
      
     ►  
     enough to know exactly what this new device looks like and what's exactly different about 
     
     
  
 
 
 
	 00:13:04
     ◼ 
      
     ►  
     And I think the back is different enough though. 
     
     
  
 
 
	 00:13:06
     ◼ 
      
     ►  
     Like for example, today, you know, the first day we could kind of walk around just normally 
     
     
  
 
 
 
	 00:13:11
     ◼ 
      
     ►  
     I was using it on the Muni here, and definitely was getting a bunch of looks, but San Francisco 
     
     
  
 
 
	 00:13:19
     ◼ 
      
     ►  
     is also a place where, you know, tech heavy crowd, especially in between where I was going 
     
     
  
 
 
	 00:13:23
     ◼ 
      
     ►  
     to the Soma area, so definitely got some looks. 
     
     
  
 
 
	 00:13:27
     ◼ 
      
     ►  
     I bet that's very different there. 
     
     
  
 
 
	 00:13:29
     ◼ 
      
     ►  
     Yeah, it would be pretty dangerous, I think, to try and walk around just with it out before 
     
     
  
 
 
	 00:13:37
     ◼ 
      
     ►  
     the reviews come out because I think someone would figure out what you're doing. 
     
     
  
 
 
 
	 00:13:43
     ◼ 
      
     ►  
     I walk around the city and I use it, but I really do try to be cognizant while I'm walking 
     
     
  
 
 
	 00:13:49
     ◼ 
      
     ►  
     and using my iPhone of that whole issue of somebody walking by, swiping it out of your 
     
     
  
 
 
	 00:13:55
     ◼ 
      
     ►  
     hand and taking off. 
     
     
  
 
 
 
 
	 00:13:58
     ◼ 
      
     ►  
     I mean, I'm sure that there's times when I get engrossed in what I'm looking at where 
     
     
  
 
 
	 00:14:03
     ◼ 
      
     ►  
     maybe I'm susceptible to that. 
     
     
  
 
 
	 00:14:04
     ◼ 
      
     ►  
     But with this one, I was so super paranoid because all I could think of is how awful 
     
     
  
 
 
	 00:14:11
     ◼ 
      
     ►  
     that phone call would be. 
     
     
  
 
 
	 00:14:13
     ◼ 
      
     ►  
     And I'll bet Apple would be really nice, but it's like that's a phone call you do not want 
     
     
  
 
 
 
 
	 00:14:20
     ◼ 
      
     ►  
     Which makes it all the more incredible that it was an Apple engineer who is the one case 
     
     
  
 
 
	 00:14:25
     ◼ 
      
     ►  
     of someone losing it, leaving it at a bar. 
     
     
  
 
 
 
	 00:14:30
     ◼ 
      
     ►  
     There is no way that I want to be that guy. 
     
     
  
 
 
	 00:14:31
     ◼ 
      
     ►  
     No, definitely not. 
     
     
  
 
 
	 00:14:32
     ◼ 
      
     ►  
     Yeah, I think I tested the iPhone 4, so that was slightly different, significantly different, 
     
     
  
 
 
	 00:14:39
     ◼ 
      
     ►  
     but people had already kind of seen it because the Apple engineer who left it in the bar. 
     
     
  
 
 
	 00:14:48
     ◼ 
      
     ►  
     And the other thing too, and I mentioned this on this show I think with Moltz two weeks 
     
     
  
 
 
	 00:14:52
     ◼ 
      
     ►  
     ago, and again I don't think I'm spilling any secret, but to my knowledge, nobody, none 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     of the people in the press get seated with a review unit until after the event. 
     
     
  
 
 
	 00:15:06
     ◼ 
      
     ►  
     Yes, as far as I know. I certainly don't. But you know, I saw Pogue coming out 
     
     
  
 
 
	 00:15:12
     ◼ 
      
     ►  
     before me. I mean, so you know, I mean, there's, I don't think there's anybody in 
     
     
  
 
 
	 00:15:16
     ◼ 
      
     ►  
     the list higher than Pogue. Right. You know, and it just makes sense. I mean, 
     
     
  
 
 
	 00:15:21
     ◼ 
      
     ►  
     that's what, you know, we all had six days. Everybody who got a review unit got it 
     
     
  
 
 
	 00:15:24
     ◼ 
      
     ►  
     last Wednesday after the event or later. Yeah, though I don't know, I don't know if 
     
     
  
 
 
	 00:15:28
     ◼ 
      
     ►  
     I'm just thinking about this, remembering it differently. 
     
     
  
 
 
	 00:15:32
     ◼ 
      
     ►  
     But it seems to me that back in the day when maybe even 
     
     
  
 
 
	 00:15:36
     ◼ 
      
     ►  
     the first iPhone reviews were coming out and stuff, 
     
     
  
 
 
	 00:15:39
     ◼ 
      
     ►  
     obviously they had a different kind of crew, 
     
     
  
 
 
	 00:15:42
     ◼ 
      
     ►  
     some of the same people, Pogue and Mossberg, I'm sure, 
     
     
  
 
 
	 00:15:44
     ◼ 
      
     ►  
     had their review units. 
     
     
  
 
 
	 00:15:46
     ◼ 
      
     ►  
     But I think they had a smaller crew of people reviewing it 
     
     
  
 
 
	 00:15:51
     ◼ 
      
     ►  
     than even they do now. 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     And I want to say that they had it for a longer amount of time. 
     
     
  
 
 
	 00:15:57
     ◼ 
      
     ►  
     But that was also a kind of a weird situation because that first one, of course, they unveiled 
     
     
  
 
 
	 00:16:04
     ◼ 
      
     ►  
     in January and then didn't launch until June. 
     
     
  
 
 
	 00:16:07
     ◼ 
      
     ►  
     Yeah, that's a good question. 
     
     
  
 
 
	 00:16:09
     ◼ 
      
     ►  
     I wonder when those original iPhone review units went out. 
     
     
  
 
 
	 00:16:13
     ◼ 
      
     ►  
     Yeah, I think they had them for a longer time, but maybe I'm wrong about that. 
     
     
  
 
 
	 00:16:18
     ◼ 
      
     ►  
     I think they might have, too. 
     
     
  
 
 
	 00:16:20
     ◼ 
      
     ►  
     And I know that Apple—I know that there was a lot more hand-holding in terms—maybe 
     
     
  
 
 
	 00:16:25
     ◼ 
      
     ►  
     not handholdings are wrong term but that like help like the one the guys who 
     
     
  
 
 
	 00:16:31
     ◼ 
      
     ►  
     lived in New York who got them I know Steven Steven Levy was one that there 
     
     
  
 
 
	 00:16:36
     ◼ 
      
     ►  
     were Apple engineers who went to New York for the pure the entire period of 
     
     
  
 
 
	 00:16:40
     ◼ 
      
     ►  
     the review in case something he encountered any kind of problem or 
     
     
  
 
 
	 00:16:44
     ◼ 
      
     ►  
     anything like that yeah and remember there were there was like pictures I 
     
     
  
 
 
	 00:16:48
     ◼ 
      
     ►  
     think there was a picture of Steve Jobs like a little league baseball game using 
     
     
  
 
 
	 00:16:52
     ◼ 
      
     ►  
     No, a soccer game. 
     
     
  
 
 
	 00:16:53
     ◼ 
      
     ►  
     Soccer game, that's right. 
     
     
  
 
 
	 00:16:54
     ◼ 
      
     ►  
     It's terrible that I even remember that, but I remember it was a soccer game. 
     
     
  
 
 
	 00:16:57
     ◼ 
      
     ►  
     But, you know, so he had no problem using it out in public, because again, it had already 
     
     
  
 
 
	 00:17:01
     ◼ 
      
     ►  
     been unveiled. 
     
     
  
 
 
	 00:17:02
     ◼ 
      
     ►  
     Kind of funny, though. 
     
     
  
 
 
	 00:17:03
     ◼ 
      
     ►  
     It's one of the best pictures I can remember of Jobs, because it really seems like over 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     the years there were very few, like, casual pictures of him in his private life. 
     
     
  
 
 
 
	 00:17:14
     ◼ 
      
     ►  
     And, you know, it's to the credit of the tech industry that it's nothing like Hollywood 
     
     
  
 
 
	 00:17:17
     ◼ 
      
     ►  
     where there's any kind of paparazzi culture. 
     
     
  
 
 
 
	 00:17:22
     ◼ 
      
     ►  
     And who else would there really be? 
     
     
  
 
 
	 00:17:24
     ◼ 
      
     ►  
     Maybe that's why. 
     
     
  
 
 
	 00:17:25
     ◼ 
      
     ►  
     Jobs is maybe the only guy in the history of Silicon Valley who, if there had been a 
     
     
  
 
 
	 00:17:28
     ◼ 
      
     ►  
     paparazzi industry, people would have hounded him. 
     
     
  
 
 
	 00:17:31
     ◼ 
      
     ►  
     It was just a guy. 
     
     
  
 
 
	 00:17:32
     ◼ 
      
     ►  
     It was just another guy at the soccer game, and there's a picture of Steve Jobs using 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     an iPhone before the iPhone came out. 
     
     
  
 
 
 
 
	 00:17:40
     ◼ 
      
     ►  
     It's the ultimate humble bread. 
     
     
  
 
 
	 00:17:42
     ◼ 
      
     ►  
     I gotta put that in the show notes. 
     
     
  
 
 
	 00:17:47
     ◼ 
      
     ►  
     So yeah, I tried to go through and we got a lot of questions coming at us. 
     
     
  
 
 
	 00:17:51
     ◼ 
      
     ►  
     I tried to bookmark a few of them as well, but I know you went through and starred some of your favorites because 
     
     
  
 
 
	 00:17:56
     ◼ 
      
     ►  
     These have been coming in for a couple hours now 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     So I think you know the first thing we should probably address though is the is the map situation because as expected 
     
     
  
 
 
	 00:18:05
     ◼ 
      
     ►  
     That's that's the thing that everyone is talking about right now, and some people are up in arms and you'll - at his post 
     
     
  
 
 
	 00:18:10
     ◼ 
      
     ►  
     There's there's one on tech crunch that even haven't even read yet 
     
     
  
 
 
	 00:18:13
     ◼ 
      
     ►  
     But it's uh it's pretty you know scathing review of of what's going on with the map situation 
     
     
  
 
 
	 00:18:18
     ◼ 
      
     ►  
     So we should probably yeah and an eels was pretty good and his example was pretty pretty damning where he lives in Manhattan 
     
     
  
 
 
	 00:18:24
     ◼ 
      
     ►  
     and searched for 
     
     
  
 
 
	 00:18:26
     ◼ 
      
     ►  
     Something something Lexington and it that came up as whatever Lexington Avenue is in Brooklyn 
     
     
  
 
 
	 00:18:33
     ◼ 
      
     ►  
     Yep, which is really really a bad guess and it is 
     
     
  
 
 
	 00:18:36
     ◼ 
      
     ►  
     Exactly the sort of thing that Google is good at not just in maps 
     
     
  
 
 
	 00:18:40
     ◼ 
      
     ►  
     but in anything where just with a little bit of context right of hey, you're in Manhattan and 
     
     
  
 
 
	 00:18:48
     ◼ 
      
     ►  
     if you're searching for some number Lexington, you almost certainly mean Lexington Avenue in Manhattan. 
     
     
  
 
 
	 00:18:54
     ◼ 
      
     ►  
     Right, and it's because they have years and years worth of data now to show exactly what people are 
     
     
  
 
 
	 00:19:00
     ◼ 
      
     ►  
     likely to be looking for based on not only search queries, but location of that. And Apple is new to this. 
     
     
  
 
 
	 00:19:09
     ◼ 
      
     ►  
     So that's going to be one of those unfortunate kind of early road bumps, which is something that 
     
     
  
 
 
	 00:19:16
     ◼ 
      
     ►  
     you have to imagine will get better, of course it will. But yeah, that's going to be a really 
     
     
  
 
 
	 00:19:22
     ◼ 
      
     ►  
     annoying thing. Have you run into anything like that, any major issues like in Philadelphia? 
     
     
  
 
 
	 00:19:28
     ◼ 
      
     ►  
     Is it okay there? You know what, testing it out day to day in Philly, I just walk everywhere 90% 
     
     
  
 
 
	 00:19:35
     ◼ 
      
     ►  
     of the time, and it's been fine. But Philly is like Manhattan, it's a grid city. So it's really, 
     
     
  
 
 
	 00:19:43
     ◼ 
      
     ►  
     really it's not a stress test for mapping it's not like Boston we did the 
     
     
  
 
 
	 00:19:49
     ◼ 
      
     ►  
     driving I used the turn-by-turn on Saturday morning and he had we had to go 
     
     
  
 
 
	 00:19:54
     ◼ 
      
     ►  
     over to New Jersey because my wife was raising funds for this charity walk and 
     
     
  
 
 
	 00:19:58
     ◼ 
      
     ►  
     we had to get there and New Jersey is kind of notorious notoriously bad 
     
     
  
 
 
	 00:20:03
     ◼ 
      
     ►  
     driving state I mean number one that people who live there are just awful 
     
     
  
 
 
	 00:20:06
     ◼ 
      
     ►  
     drivers and I know that you know there's people who live in New Jersey who listen 
     
     
  
 
 
	 00:20:10
     ◼ 
      
     ►  
     into the show, but you guys know it's true. 
     
     
  
 
 
 
	 00:20:13
     ◼ 
      
     ►  
     I mean, you guys are terrible. 
     
     
  
 
 
 
	 00:20:15
     ◼ 
      
     ►  
     - And it's a turnaround state, 
     
     
  
 
 
	 00:20:19
     ◼ 
      
     ►  
     where almost everywhere, 
     
     
  
 
 
	 00:20:21
     ◼ 
      
     ►  
     you're never allowed to make a left turn. 
     
     
  
 
 
	 00:20:23
     ◼ 
      
     ►  
     You've gotta go past the intersection 
     
     
  
 
 
	 00:20:25
     ◼ 
      
     ►  
     and go to a turnaround. 
     
     
  
 
 
	 00:20:26
     ◼ 
      
     ►  
     - Right, right. - So that you're making 
     
     
  
 
 
	 00:20:28
     ◼ 
      
     ►  
     a right and a right and a right to make a left, 
     
     
  
 
 
	 00:20:30
     ◼ 
      
     ►  
     which is why, in my opinion, 
     
     
  
 
 
	 00:20:31
     ◼ 
      
     ►  
     everybody in New Jersey is a terrible driver, 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     is because they never learn how to make a left turn. 
     
     
  
 
 
 
	 00:20:37
     ◼ 
      
     ►  
     And the turn-by-turn directions were great 
     
     
  
 
 
	 00:20:40
     ◼ 
      
     ►  
     until the very, very end, and then it just sort of, 
     
     
  
 
 
	 00:20:43
     ◼ 
      
     ►  
     it's like, it got us really close, 
     
     
  
 
 
	 00:20:46
     ◼ 
      
     ►  
     and then there's no way to actually turn on the road 
     
     
  
 
 
	 00:20:48
     ◼ 
      
     ►  
     we wanted to meet, and I think what happened 
     
     
  
 
 
	 00:20:50
     ◼ 
      
     ►  
     is it got confused by the whole turnaround thing. 
     
     
  
 
 
	 00:20:53
     ◼ 
      
     ►  
     Like it did, I think it put us right where we wanted to be, 
     
     
  
 
 
	 00:20:56
     ◼ 
      
     ►  
     but on the other side of the road. 
     
     
  
 
 
	 00:20:58
     ◼ 
      
     ►  
     And it was, you know, we just kinda had to eyeball it 
     
     
  
 
 
	 00:21:01
     ◼ 
      
     ►  
     from there, you know, like a bunch of monkeys 
     
     
  
 
 
	 00:21:04
     ◼ 
      
     ►  
     who don't even have, you know, computer-aided 
     
     
  
 
 
	 00:21:07
     ◼ 
      
     ►  
     driving instructions. 
     
     
  
 
 
	 00:21:08
     ◼ 
      
     ►  
     - Right. - Like the old days. 
     
     
  
 
 
	 00:21:09
     ◼ 
      
     ►  
     So that was one hiccup. 
     
     
  
 
 
	 00:21:13
     ◼ 
      
     ►  
     But other than that, I haven't run into it. 
     
     
  
 
 
	 00:21:15
     ◼ 
      
     ►  
     But I'm not really a heavy maps user. 
     
     
  
 
 
	 00:21:17
     ◼ 
      
     ►  
     I wasn't sure how else to test it. 
     
     
  
 
 
	 00:21:19
     ◼ 
      
     ►  
     I typed some things in Philadelphia. 
     
     
  
 
 
	 00:21:21
     ◼ 
      
     ►  
     I typed how to walk to City Hall, and it gave me exactly the right directions to City Hall. 
     
     
  
 
 
	 00:21:28
     ◼ 
      
     ►  
     Yeah, and I'm pretty much the same way. 
     
     
  
 
 
	 00:21:32
     ◼ 
      
     ►  
     I used the driving directions once. 
     
     
  
 
 
	 00:21:34
     ◼ 
      
     ►  
     We were at a wedding this weekend, and we kind of used it to get there, and it worked 
     
     
  
 
 
 
	 00:21:38
     ◼ 
      
     ►  
     I was really happy with the way it worked. 
     
     
  
 
 
	 00:21:41
     ◼ 
      
     ►  
     Especially, you can go into other apps and do something 
     
     
  
 
 
	 00:21:44
     ◼ 
      
     ►  
     and it keeps alerting you when it needs to alert you. 
     
     
  
 
 
	 00:21:47
     ◼ 
      
     ►  
     And it's great that it works in lock screen, 
     
     
  
 
 
	 00:21:49
     ◼ 
      
     ►  
     great that it works horizontally as well as vertically. 
     
     
  
 
 
	 00:21:52
     ◼ 
      
     ►  
     And I had no problem with any of that. 
     
     
  
 
 
	 00:21:54
     ◼ 
      
     ►  
     It was also, the maps themselves were pretty good. 
     
     
  
 
 
	 00:21:57
     ◼ 
      
     ►  
     We were in Carmel, which is a less populated area 
     
     
  
 
 
	 00:22:00
     ◼ 
      
     ►  
     than San Francisco. 
     
     
  
 
 
	 00:22:01
     ◼ 
      
     ►  
     And I was able to find these small little restaurants 
     
     
  
 
 
	 00:22:03
     ◼ 
      
     ►  
     that we were going to, it all seemed to be there 
     
     
  
 
 
	 00:22:05
     ◼ 
      
     ►  
     and worked just fine to get us to those places. 
     
     
  
 
 
	 00:22:09
     ◼ 
      
     ►  
     San Francisco, I've used it a pretty good amount of times. 
     
     
  
 
 
	 00:22:13
     ◼ 
      
     ►  
     Now, the one thing I haven't tried too much 
     
     
  
 
 
	 00:22:16
     ◼ 
      
     ►  
     is the Muni system here. 
     
     
  
 
 
	 00:22:18
     ◼ 
      
     ►  
     That's not because I don't think that, 
     
     
  
 
 
	 00:22:20
     ◼ 
      
     ►  
     you know, I just, I think that the Muni system itself 
     
     
  
 
 
	 00:22:23
     ◼ 
      
     ►  
     kind of sucks and I don't, I never use Google Maps for it 
     
     
  
 
 
	 00:22:26
     ◼ 
      
     ►  
     because it's just hard to know 
     
     
  
 
 
	 00:22:28
     ◼ 
      
     ►  
     if the Muni is actually working on that day 
     
     
  
 
 
	 00:22:30
     ◼ 
      
     ►  
     and they have pretty bad data sharing 
     
     
  
 
 
	 00:22:32
     ◼ 
      
     ►  
     for that kind of information. 
     
     
  
 
 
	 00:22:33
     ◼ 
      
     ►  
     And so that's the thing that has everyone up in arms, 
     
     
  
 
 
	 00:22:36
     ◼ 
      
     ►  
     or one of the major things that has everyone up in arms 
     
     
  
 
 
	 00:22:38
     ◼ 
      
     ►  
     as well is of course the public transportation stuff. 
     
     
  
 
 
	 00:22:41
     ◼ 
      
     ►  
     And Apple has said that they're gonna partner 
     
     
  
 
 
	 00:22:43
     ◼ 
      
     ►  
     with third parties on it. 
     
     
  
 
 
	 00:22:45
     ◼ 
      
     ►  
     I think some of those are starting to go live. 
     
     
  
 
 
	 00:22:47
     ◼ 
      
     ►  
     I don't know, I don't think that they were live. 
     
     
  
 
 
	 00:22:49
     ◼ 
      
     ►  
     They certainly weren't live leading up to the reviews. 
     
     
  
 
 
	 00:22:51
     ◼ 
      
     ►  
     I looked for a few things and nothing was ready to go yet. 
     
     
  
 
 
	 00:22:55
     ◼ 
      
     ►  
     It just said it was kind of a blank screen 
     
     
  
 
 
	 00:22:57
     ◼ 
      
     ►  
     in the transit area. 
     
     
  
 
 
	 00:22:58
     ◼ 
      
     ►  
     - Yeah, same with Passbook. 
     
     
  
 
 
	 00:23:00
     ◼ 
      
     ►  
     - Yeah, I actually, I got some, 
     
     
  
 
 
	 00:23:02
     ◼ 
      
     ►  
     I got them to send me some demo things for Passbook right before the thing. 
     
     
  
 
 
	 00:23:08
     ◼ 
      
     ►  
     That seemed to work well, and I think some of those apps are going live right now too. 
     
     
  
 
 
	 00:23:12
     ◼ 
      
     ►  
     But the transit stuff is problematic, though I've already... someone... you know Buzz Anderson 
     
     
  
 
 
	 00:23:19
     ◼ 
      
     ►  
     actually tweeted out earlier to look at this app called Transit, which I just downloaded. 
     
     
  
 
 
	 00:23:26
     ◼ 
      
     ►  
     And this thing is pretty slick looking. 
     
     
  
 
 
	 00:23:28
     ◼ 
      
     ►  
     It updates in real time. 
     
     
  
 
 
	 00:23:29
     ◼ 
      
     ►  
     It's optimized for the iPhone 5 screen already. 
     
     
  
 
 
	 00:23:33
     ◼ 
      
     ►  
     I mean this looks, I'm going to get a lot of shit for this, but this looks better than 
     
     
  
 
 
	 00:23:39
     ◼ 
      
     ►  
     anything in the transit aspect of Google Maps that I was using previously within iOS 5 and 
     
     
  
 
 
	 00:23:46
     ◼ 
      
     ►  
     before that. 
     
     
  
 
 
	 00:23:48
     ◼ 
      
     ►  
     And does it work across cities? 
     
     
  
 
 
	 00:23:50
     ◼ 
      
     ►  
     Right now it's just kind of locating you, so it's locating me in San Francisco and it's 
     
     
  
 
 
	 00:23:56
     ◼ 
      
     ►  
     showing me the nearest bus routes, and it's hiding 32 more just in case I want to search 
     
     
  
 
 
	 00:24:02
     ◼ 
      
     ►  
     for something. Then you can also search. I could try looking up New York. 
     
     
  
 
 
	 00:24:07
     ◼ 
      
     ►  
     But do you know, is it San Francisco only, or would it work in other major cities? 
     
     
  
 
 
	 00:24:11
     ◼ 
      
     ►  
     I believe it works in every major city. And it's actually using—it's powered by Foursquare 
     
     
  
 
 
	 00:24:15
     ◼ 
      
     ►  
     data, which is sort of interesting. 
     
     
  
 
 
	 00:24:16
     ◼ 
      
     ►  
     Huh. Well, that's interesting. 
     
     
  
 
 
 
	 00:24:19
     ◼ 
      
     ►  
     Because that's the one thing I was wondering how this was going to play out. And I know 
     
     
  
 
 
	 00:24:22
     ◼ 
      
     ►  
     that there is no worldwide standard for public transportation sharing. 
     
     
  
 
 
	 00:24:30
     ◼ 
      
     ►  
     Even though it's public transportation and you'd think that they would be obligated to 
     
     
  
 
 
	 00:24:33
     ◼ 
      
     ►  
     sort of make it somehow share the data, that there's some proprietariness as to who's got 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     the data and stuff like that. 
     
     
  
 
 
 
	 00:24:43
     ◼ 
      
     ►  
     And there's all different kinds of systems and they don't talk to each other. 
     
     
  
 
 
	 00:24:45
     ◼ 
      
     ►  
     Even in San Francisco, there's two or three different systems, Caltrain, BART, Muni. 
     
     
  
 
 
	 00:24:50
     ◼ 
      
     ►  
     And to Google's credit, it was a mountain of work to just sort of encapsulate all that 
     
     
  
 
 
	 00:24:55
     ◼ 
      
     ►  
     in Google Maps. 
     
     
  
 
 
 
	 00:24:57
     ◼ 
      
     ►  
     And another, you know, there's a bunch of other apps that have been out for a bit or 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     are coming out soon that are kind of using city by city, different variations of the 
     
     
  
 
 
 
	 00:25:07
     ◼ 
      
     ►  
     So you download a specific app for New York City or you download a specific map for San 
     
     
  
 
 
	 00:25:11
     ◼ 
      
     ►  
     Francisco, for Los Angeles, whatever. 
     
     
  
 
 
	 00:25:13
     ◼ 
      
     ►  
     So I'm not sure just because this one is located just to where I am. 
     
     
  
 
 
	 00:25:19
     ◼ 
      
     ►  
     But this looks pretty good. 
     
     
  
 
 
	 00:25:23
     ◼ 
      
     ►  
     So I think it remains to be seen how well it will integrate within Maps itself. 
     
     
  
 
 
	 00:25:27
     ◼ 
      
     ►  
     And if it's worth getting up in arms about right now, it's definitely... 
     
     
  
 
 
	 00:25:34
     ◼ 
      
     ►  
     I understand where the rage is coming from, because it is something that, at least on 
     
     
  
 
 
	 00:25:40
     ◼ 
      
     ►  
     the face of it, looks like Apple is taking a step backwards, and people are going to 
     
     
  
 
 
	 00:25:44
     ◼ 
      
     ►  
     be upset about that from a functionality standpoint. 
     
     
  
 
 
	 00:25:47
     ◼ 
      
     ►  
     Not everyone, I think, knows why it's happening. 
     
     
  
 
 
	 00:25:51
     ◼ 
      
     ►  
     I think you made this point earlier that we don't know for sure that it was all just Apple 
     
     
  
 
 
	 00:25:55
     ◼ 
      
     ►  
     wanting to do it. 
     
     
  
 
 
	 00:25:56
     ◼ 
      
     ►  
     Maybe there was some negotiation between Google as well and they just decided to part ways. 
     
     
  
 
 
	 00:26:02
     ◼ 
      
     ►  
     I'd heard something to that effect, just kind of a one source thing, but something 
     
     
  
 
 
	 00:26:07
     ◼ 
      
     ►  
     along those lines that it wasn't all that different from the YouTube situation. 
     
     
  
 
 
	 00:26:10
     ◼ 
      
     ►  
     Dave: Actually, after I wrote that today, I had a little birdie tell me that that was 
     
     
  
 
 
	 00:26:15
     ◼ 
      
     ►  
     roughly in the ballpark. And that's not to say that it's entirely Google's fault. It's 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     just that there were negotiations and that where Google was coming from, Apple was not 
     
     
  
 
 
	 00:26:25
     ◼ 
      
     ►  
     -- it really was not satisfactory. 
     
     
  
 
 
	 00:26:28
     ◼ 
      
     ►  
     So if there was any sort of debate within Apple about whether their own mapping stuff 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     was ready to pull the trigger on this year or did they need another year, that the stance 
     
     
  
 
 
	 00:26:38
     ◼ 
      
     ►  
     with Google made it worse. It nudged them more in that direction. Like I don't think 
     
     
  
 
 
	 00:26:43
     ◼ 
      
     ►  
     that it was, I don't think it was cut and dry in any way. I don't think it was cut and 
     
     
  
 
 
	 00:26:47
     ◼ 
      
     ►  
     dry in terms of where Apple felt their own mapping tech was. I don't think it was cut 
     
     
  
 
 
	 00:26:51
     ◼ 
      
     ►  
     and dry like Google's demands were simply untenable, but it definitely was like a mixed 
     
     
  
 
 
	 00:26:58
     ◼ 
      
     ►  
     bag like that. 
     
     
  
 
 
	 00:26:59
     ◼ 
      
     ►  
     Yeah, and that's essentially the same exact thing that I heard. And so, I mean, it is 
     
     
  
 
 
	 00:27:05
     ◼ 
      
     ►  
     what it is. There's no question that this is going to get better over time. 
     
     
  
 
 
	 00:27:10
     ◼ 
      
     ►  
     Right. Because it gets better by collecting usage 
     
     
  
 
 
	 00:27:13
     ◼ 
      
     ►  
     data. Just like with Siri, where Siri got better, so they kind of had to release Siri 
     
     
  
 
 
	 00:27:19
     ◼ 
      
     ►  
     as a beta too early, like not good enough, because it needed the millions of people using 
     
     
  
 
 
	 00:27:24
     ◼ 
      
     ►  
     it to get better with the aggregate data. The big difference, though, is that Siri wasn't 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     replacing something, whereas Apple's maps are replacing a mapping system that was really 
     
     
  
 
 
 
	 00:27:36
     ◼ 
      
     ►  
     Yeah, and I know you highlighted earlier, and I did later as well, Scott Raffer was 
     
     
  
 
 
	 00:27:41
     ◼ 
      
     ►  
     talking a bit about the flip side of this, which is, everyone's overlooking, but it's 
     
     
  
 
 
	 00:27:45
     ◼ 
      
     ►  
     also, the reason why this is probably more of a mutual thing too is because this is actually 
     
     
  
 
 
	 00:27:50
     ◼ 
      
     ►  
     really bad for Google as well because they're losing tens of millions of devices that were 
     
     
  
 
 
	 00:27:55
     ◼ 
      
     ►  
     sending them data and perfecting their mapping system. And that's all going out the window 
     
     
  
 
 
	 00:28:01
     ◼ 
      
     ►  
     now. It's not just the Maps app itself, it's also the SDK stuff. So all those apps that 
     
     
  
 
 
	 00:28:05
     ◼ 
      
     ►  
     were using the Google Maps SDK, which are now switching over to Apple Maps, I mean, 
     
     
  
 
 
	 00:28:10
     ◼ 
      
     ►  
     Google can't be happy about losing that data. 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     That's just valuable information that they no longer have. 
     
     
  
 
 
 
	 00:28:16
     ◼ 
      
     ►  
     And even so, even the other thing too, and I'm not trying to say rah rah, the new maps 
     
     
  
 
 
	 00:28:21
     ◼ 
      
     ►  
     is all a big bag of candy, but there's definitely some good stuff in there. 
     
     
  
 
 
	 00:28:25
     ◼ 
      
     ►  
     Like the graphics are much improved, and they're based on not just in terms of graphic design, 
     
     
  
 
 
	 00:28:31
     ◼ 
      
     ►  
     but although that's better too, they just look better. 
     
     
  
 
 
	 00:28:33
     ◼ 
      
     ►  
     But now they're vector images, so they scale better. 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     Whereas before it was all a bunch of bitmaps, and if you zoomed in or zoomed out, you had 
     
     
  
 
 
	 00:28:39
     ◼ 
      
     ►  
     to re-download a new set of tiles because it was all bitmaps. 
     
     
  
 
 
	 00:28:45
     ◼ 
      
     ►  
     Google has vector images from apps but withheld them from Apple. 
     
     
  
 
 
	 00:28:48
     ◼ 
      
     ►  
     Apple didn't get those. 
     
     
  
 
 
	 00:28:50
     ◼ 
      
     ►  
     Now they have them because they have their own tiles. 
     
     
  
 
 
	 00:28:53
     ◼ 
      
     ►  
     And it's definitely better. 
     
     
  
 
 
	 00:28:54
     ◼ 
      
     ►  
     When you pinch in, zoom in out, it's better. 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     And the app is better. 
     
     
  
 
 
	 00:29:00
     ◼ 
      
     ►  
     The app has actually been much, just in terms of stepping away from the data, the mapping 
     
     
  
 
 
	 00:29:05
     ◼ 
      
     ►  
     data, just the interface of the app itself is really nice. 
     
     
  
 
 
	 00:29:08
     ◼ 
      
     ►  
     Yeah, I mean, as I said in my review of it, I don't think that it's as good yet as Google 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     Maps previously was, but I don't think it's that big of a deal. 
     
     
  
 
 
	 00:29:22
     ◼ 
      
     ►  
     And I know that people are going to be up in arms about it because it's a change and 
     
     
  
 
 
	 00:29:25
     ◼ 
      
     ►  
     everyone gets up in arms about pretty much every change. 
     
     
  
 
 
	 00:29:28
     ◼ 
      
     ►  
     And there is no question that it's a slight step backwards, but I don't know how the actual 
     
     
  
 
 
	 00:29:34
     ◼ 
      
     ►  
     regular general public will feel about this. 
     
     
  
 
 
	 00:29:36
     ◼ 
      
     ►  
     So right now we're still in the phase where it's mostly the tech community and the surrounding 
     
     
  
 
 
	 00:29:43
     ◼ 
      
     ►  
     areas that are downloading iOS 6 today and are experiencing it for the first time and 
     
     
  
 
 
	 00:29:48
     ◼ 
      
     ►  
     getting all up in arms. 
     
     
  
 
 
	 00:29:49
     ◼ 
      
     ►  
     But when regular people start to use this, it's not clear how much they'll view it as 
     
     
  
 
 
	 00:29:54
     ◼ 
      
     ►  
     a downgrade or if they'll really even care, if they'll notice the differences. 
     
     
  
 
 
	 00:29:58
     ◼ 
      
     ►  
     Obviously people who use transit a lot will. 
     
     
  
 
 
	 00:30:02
     ◼ 
      
     ►  
     Public transportation, I think, will. 
     
     
  
 
 
	 00:30:03
     ◼ 
      
     ►  
     But overall, I don't know. 
     
     
  
 
 
	 00:30:06
     ◼ 
      
     ►  
     I just don't think it ends up being that big of a deal like three months from now. 
     
     
  
 
 
	 00:30:10
     ◼ 
      
     ►  
     Yeah, I don't think so either. 
     
     
  
 
 
 
	 00:30:12
     ◼ 
      
     ►  
     It's definitely something I think everybody's going to keep their eyes on. 
     
     
  
 
 
	 00:30:14
     ◼ 
      
     ►  
     And I also don't think it's something that Apple is in any way underestimating. 
     
     
  
 
 
 
	 00:30:19
     ◼ 
      
     ►  
     I don't think they were like, "Oh, yeah, yeah. 
     
     
  
 
 
	 00:30:20
     ◼ 
      
     ►  
     We'll just switch maps." 
     
     
  
 
 
	 00:30:21
     ◼ 
      
     ►  
     I mean, I think they realized that this is a pretty big deal, similar to the move from 
     
     
  
 
 
	 00:30:28
     ◼ 
      
     ►  
     doing everything tethered over USB to your computer to iCloud, that if people are going 
     
     
  
 
 
	 00:30:34
     ◼ 
      
     ►  
     to start trusting their backups to iCloud, Apple took that, you know, I think very seriously. 
     
     
  
 
 
	 00:30:39
     ◼ 
      
     ►  
     And I think in hindsight it's worked out very well. 
     
     
  
 
 
	 00:30:43
     ◼ 
      
     ►  
     Another thing, before we get to the reader questions, just a couple of notes I had. 
     
     
  
 
 
	 00:30:46
     ◼ 
      
     ►  
     It really stands out to me today, and just, you know, I'm sure there's somebody somewhere 
     
     
  
 
 
	 00:30:50
     ◼ 
      
     ►  
     who had a problem downloading and upgrading to iOS 6, but it seems like, again, it was 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     another major update that rolled out really, really smoothly. 
     
     
  
 
 
	 00:30:58
     ◼ 
      
     ►  
     And nobody else in the industry is getting updates like that. 
     
     
  
 
 
	 00:31:02
     ◼ 
      
     ►  
     here's the day the OS comes out and everybody who wants it can just go get 
     
     
  
 
 
	 00:31:07
     ◼ 
      
     ►  
     it over the air right I was even I was I was at home earlier before I had head out 
     
     
  
 
 
	 00:31:11
     ◼ 
      
     ►  
     for the day for my meetings and debating whether or not to update my iPhone 4s 
     
     
  
 
 
	 00:31:18
     ◼ 
      
     ►  
     which I hadn't updated yet I didn't even have it on the beta any of the beta 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     builds of the virus 6 and so I just was like well let's just see how it works I 
     
     
  
 
 
	 00:31:25
     ◼ 
      
     ►  
     don't see much people many people complaining about it on Twitter and took 
     
     
  
 
 
	 00:31:28
     ◼ 
      
     ►  
     I don't know half an hour total between all the resets and installing and downloading and and then resetting and it worked fine. It was great 
     
     
  
 
 
	 00:31:35
     ◼ 
      
     ►  
     Yeah, I did the same I had my I did my iPhone 4s on the 8 through the ADC 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     I did the I put the GM build on a couple days ago or but when I started testing the iPhone 
     
     
  
 
 
	 00:31:49
     ◼ 
      
     ►  
     5 so that I could do if I did anything side by side, it would be the same OS on both. Yep 
     
     
  
 
 
	 00:31:55
     ◼ 
      
     ►  
     But I did my iPad just like a normal consumer today, and it couldn't have been easier 
     
     
  
 
 
	 00:32:00
     ◼ 
      
     ►  
     I mean, it was just tap tap and then you know next thing you know 
     
     
  
 
 
	 00:32:04
     ◼ 
      
     ►  
     I'm updated and one nobody else gets I mean Android users dream of something right and they've and I think they've been 
     
     
  
 
 
	 00:32:09
     ◼ 
      
     ►  
     Promising it for a couple of years, and it just never seems to quite get come to fruition 
     
     
  
 
 
	 00:32:13
     ◼ 
      
     ►  
     One other nice thing that I noticed 
     
     
  
 
 
	 00:32:17
     ◼ 
      
     ►  
     With the the iOS 5 to iOS 6 update on the 4s was you know so I've I've used that that device for a year now 
     
     
  
 
 
	 00:32:24
     ◼ 
      
     ►  
     I had a lot of kind of saved history within maps for things I was searching for. 
     
     
  
 
 
	 00:32:29
     ◼ 
      
     ►  
     It saved all of that stuff, even though it's a completely new app, completely redone. 
     
     
  
 
 
	 00:32:34
     ◼ 
      
     ►  
     They were able to port all of that saved information, including my searches that I was doing a few 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     days ago, are all still right there. 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     And even the search field itself was still populated with the last thing that I had searched 
     
     
  
 
 
	 00:32:46
     ◼ 
      
     ►  
     for in the old version of maps. 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     That's pretty impressive. 
     
     
  
 
 
	 00:32:49
     ◼ 
      
     ►  
     Interesting. 
     
     
  
 
 
 
	 00:32:51
     ◼ 
      
     ►  
     Interesting. 
     
     
  
 
 
	 00:32:52
     ◼ 
      
     ►  
     I didn't notice that. 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     Here's another one I have. 
     
     
  
 
 
	 00:32:57
     ◼ 
      
     ►  
     I'm sort of all over the map here. 
     
     
  
 
 
	 00:32:58
     ◼ 
      
     ►  
     But I'm interested because you had the black iPhone 5. 
     
     
  
 
 
	 00:33:02
     ◼ 
      
     ►  
     I've got the white one. 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     Do you agree that blacks look a lot blacker on screen? 
     
     
  
 
 
 
 
	 00:33:10
     ◼ 
      
     ►  
     I also think, and just looking at the picture you posted in your review on TechCrunch, when 
     
     
  
 
 
	 00:33:15
     ◼ 
      
     ►  
     the screen is off, it looks like black is blacker. 
     
     
  
 
 
 
	 00:33:19
     ◼ 
      
     ►  
     looking at it right now, you really can't tell where the screen starts until you tilt 
     
     
  
 
 
	 00:33:25
     ◼ 
      
     ►  
     it a little bit into a bit of light. 
     
     
  
 
 
	 00:33:28
     ◼ 
      
     ►  
     And then, especially with the, so just on the main screen, the lock screen, you've 
     
     
  
 
 
	 00:33:36
     ◼ 
      
     ►  
     got the black along the top, the black bar with the carrier, in this case Verizon, and 
     
     
  
 
 
	 00:33:41
     ◼ 
      
     ►  
     the battery indicator. 
     
     
  
 
 
	 00:33:43
     ◼ 
      
     ►  
     And it's pretty close to what the face of the actual phone is. 
     
     
  
 
 
	 00:33:49
     ◼ 
      
     ►  
     And I think you hit on this in your review that with the letterboxed apps, you think 
     
     
  
 
 
	 00:33:56
     ◼ 
      
     ►  
     you might not be able to tell where the face of the iPhone ends and where the letterboxing 
     
     
  
 
 
	 00:34:02
     ◼ 
      
     ►  
     begins and that's really true. 
     
     
  
 
 
	 00:34:04
     ◼ 
      
     ►  
     Especially part of it's because of the colors and the light of the app itself, but it almost 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     just looks normal. 
     
     
  
 
 
	 00:34:14
     ◼ 
      
     ►  
     It looks like you're using an iPhone 4S. 
     
     
  
 
 
	 00:34:16
     ◼ 
      
     ►  
     It's just kind of centered in the middle of this slightly larger device. 
     
     
  
 
 
	 00:34:20
     ◼ 
      
     ►  
     Yeah, it definitely sticks out on the white one. 
     
     
  
 
 
	 00:34:23
     ◼ 
      
     ►  
     The Letterboxd apps really just look a little off. 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     But again, I don't think that should keep anybody who wants to buy the white one from 
     
     
  
 
 
	 00:34:32
     ◼ 
      
     ►  
     buying the white one because, I mean, literally today, I think I've had 50 app updates. 
     
     
  
 
 
	 00:34:38
     ◼ 
      
     ►  
     I think I'm down to one app that I use on a daily basis that hasn't been updated yet 
     
     
  
 
 
	 00:34:43
     ◼ 
      
     ►  
     for the new screen. 
     
     
  
 
 
	 00:34:44
     ◼ 
      
     ►  
     simple note. I talked to a developer earlier who had updated 
     
     
  
 
 
	 00:34:48
     ◼ 
      
     ►  
     right before the rollout and just said 
     
     
  
 
 
	 00:34:50
     ◼ 
      
     ►  
     super easy as long as your app is doing something that's 
     
     
  
 
 
	 00:34:55
     ◼ 
      
     ►  
     kind of a linear timeline based thing, I mean 
     
     
  
 
 
	 00:34:58
     ◼ 
      
     ►  
     most of these already have scrolling built in so all they're doing is just 
     
     
  
 
 
	 00:35:01
     ◼ 
      
     ►  
     showing more of that screen so it's a really easy one. I wrote yesterday 
     
     
  
 
 
	 00:35:05
     ◼ 
      
     ►  
     when I linked to the new Netflix app and I called it weak sauce that it 
     
     
  
 
 
	 00:35:09
     ◼ 
      
     ►  
     wasn't updated yet and I got some flack from people saying come on give 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     these guys are break, the thing was only announced six days ago. And so maybe that weak sauce 
     
     
  
 
 
	 00:35:19
     ◼ 
      
     ►  
     is a little bit harsh. But the thing that I noticed though is that I was already getting 
     
     
  
 
 
	 00:35:22
     ◼ 
      
     ►  
     updates from other apps that supported it. And the fact that Netflix plays video, video 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     really is the one, I would say it's the one thing that benefits the most from the new 
     
     
  
 
 
	 00:35:34
     ◼ 
      
     ►  
     screen size because it's 16 to 9. I mean, that's the single biggest reason I think to 
     
     
  
 
 
	 00:35:39
     ◼ 
      
     ►  
     go 16 to 9 is video playback. And what's the one thing you'd use the Netflix app for? It's 
     
     
  
 
 
	 00:35:44
     ◼ 
      
     ►  
     video playback. 
     
     
  
 
 
	 00:35:45
     ◼ 
      
     ►  
     And Netflix went out of their way. 
     
     
  
 
 
	 00:35:46
     ◼ 
      
     ►  
     People saying that they can't test or whatever. But it doesn't seem to have stopped anybody 
     
     
  
 
 
	 00:35:48
     ◼ 
      
     ►  
     else. Like you said, I can't speak firsthand. I don't have an app in the App Store. But 
     
     
  
 
 
	 00:35:53
     ◼ 
      
     ►  
     it doesn't seem like it was hard. And all of the apps that I've tried so far that claim 
     
     
  
 
 
	 00:35:59
     ◼ 
      
     ►  
     compatibility in the release notes, every single one of them works just fine. I haven't 
     
     
  
 
 
	 00:36:03
     ◼ 
      
     ►  
     had a single app that says that it works on the iPhone 5 screen that doesn't for some 
     
     
  
 
 
 
	 00:36:09
     ◼ 
      
     ►  
     none of those developers have actually seen, or most of them have not seen even the iPhone 5. 
     
     
  
 
 
	 00:36:13
     ◼ 
      
     ►  
     They're doing it purely off of the emulator. So, and yeah, Netflix obviously knows that they had 
     
     
  
 
 
	 00:36:20
     ◼ 
      
     ►  
     it in their notes like coming soon, you know, support for the iPhone 5. Also, you know, 
     
     
  
 
 
	 00:36:26
     ◼ 
      
     ►  
     along those lines, it's pretty sad that Twitter released a huge update yesterday and could not 
     
     
  
 
 
	 00:36:33
     ◼ 
      
     ►  
     add in support for the iPhone 5. I mean, maybe it was coincidental, maybe they were targeting 
     
     
  
 
 
	 00:36:38
     ◼ 
      
     ►  
     that day before. 
     
     
  
 
 
	 00:36:40
     ◼ 
      
     ►  
     I mean, they couldn't have known when the reviews were 
     
     
  
 
 
	 00:36:42
     ◼ 
      
     ►  
     going to come out, or you think they wouldn't. 
     
     
  
 
 
	 00:36:43
     ◼ 
      
     ►  
     Though they are built into iOS, I mean, 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     they do work with Apple closely. 
     
     
  
 
 
	 00:36:47
     ◼ 
      
     ►  
     And so how could Apple not give them the heads up like, hey, 
     
     
  
 
 
	 00:36:49
     ◼ 
      
     ►  
     on this day, make sure your app is kind of ready to go. 
     
     
  
 
 
	 00:36:54
     ◼ 
      
     ►  
     And then just adding kind of fuel to the fire, 
     
     
  
 
 
	 00:36:57
     ◼ 
      
     ►  
     Tweetbot, of course, comes out with one 
     
     
  
 
 
	 00:36:58
     ◼ 
      
     ►  
     that's the update that's perfect. 
     
     
  
 
 
	 00:37:01
     ◼ 
      
     ►  
     So did Twiddleater knew. 
     
     
  
 
 
	 00:37:03
     ◼ 
      
     ►  
     And just by-- I almost took the screenshot, 
     
     
  
 
 
	 00:37:05
     ◼ 
      
     ►  
     and then I should have, because I 
     
     
  
 
 
	 00:37:07
     ◼ 
      
     ►  
     I would have had to hold it until after the embargo was over. But I had an update yesterday 
     
     
  
 
 
	 00:37:14
     ◼ 
      
     ►  
     where there were three and only three apps that had been updated, and it was so poetic. 
     
     
  
 
 
	 00:37:19
     ◼ 
      
     ►  
     It was Twitilator, New, Tweetbot, and Twitter. And it was the two third-party clients that 
     
     
  
 
 
	 00:37:26
     ◼ 
      
     ►  
     updated to support the new screen size and Twitter that didn't. 
     
     
  
 
 
	 00:37:29
     ◼ 
      
     ►  
     Right, which is, I mean, to be fair, Facebook didn't either. Facebook did not push an update, 
     
     
  
 
 
	 00:37:35
     ◼ 
      
     ►  
     with all their new talk of native compatibility and the new integration within iOS 6, they're 
     
     
  
 
 
	 00:37:39
     ◼ 
      
     ►  
     not still ready to go, and they have a huge team, obviously, but it's ridiculous that 
     
     
  
 
 
	 00:37:43
     ◼ 
      
     ►  
     Twitter put out a huge update, 5.0, they make a big deal about it, and they don't have it 
     
     
  
 
 
	 00:37:48
     ◼ 
      
     ►  
     ready to go for this. 
     
     
  
 
 
	 00:37:49
     ◼ 
      
     ►  
     All right, let me take a break. 
     
     
  
 
 
	 00:37:51
     ◼ 
      
     ►  
     Let me do this first sponsor. 
     
     
  
 
 
	 00:37:53
     ◼ 
      
     ►  
     And first sponsor is an iPhone app called Log Your Run. 
     
     
  
 
 
	 00:37:58
     ◼ 
      
     ►  
     All one word, Log Your Run. 
     
     
  
 
 
	 00:38:00
     ◼ 
      
     ►  
     And it's an iPhone app for people interested in tracking any sort of outdoor activity. 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     And it's developed by a guy named Tim West. 
     
     
  
 
 
	 00:38:07
     ◼ 
      
     ►  
     He's an indie developer and he's been writing apps for the App Store all the way since 2009. 
     
     
  
 
 
	 00:38:13
     ◼ 
      
     ►  
     And so the update, speaking of apps that are on the ball, doing the right thing, he worked 
     
     
  
 
 
	 00:38:18
     ◼ 
      
     ►  
     hard to have an update ready. 
     
     
  
 
 
	 00:38:20
     ◼ 
      
     ►  
     The one that's in the App Store right now, it's ready for the launch of the iPhone 5. 
     
     
  
 
 
	 00:38:23
     ◼ 
      
     ►  
     I can vouch for it. 
     
     
  
 
 
	 00:38:24
     ◼ 
      
     ►  
     It takes advantage of the new screen size. 
     
     
  
 
 
	 00:38:27
     ◼ 
      
     ►  
     In email, Tim tells me he lost seven pounds just 
     
     
  
 
 
	 00:38:30
     ◼ 
      
     ►  
     while testing it, the new version for iOS 6. 
     
     
  
 
 
	 00:38:34
     ◼ 
      
     ►  
     So he uses-- it takes advantage both of the iPhone 5, 
     
     
  
 
 
	 00:38:38
     ◼ 
      
     ►  
     the new screen size, and some of the new features in iOS 6. 
     
     
  
 
 
	 00:38:41
     ◼ 
      
     ►  
     And they've got some new GPS stuff, the location stuff 
     
     
  
 
 
 
	 00:38:47
     ◼ 
      
     ►  
     It takes advantage of the new map APIs, more accurate 
     
     
  
 
 
	 00:38:51
     ◼ 
      
     ►  
     location, like Wi-Fi location. 
     
     
  
 
 
	 00:38:54
     ◼ 
      
     ►  
     So it's really great, perfect for iOS 6, even better 
     
     
  
 
 
	 00:38:57
     ◼ 
      
     ►  
     than it was before on iOS 5. 
     
     
  
 
 
	 00:38:59
     ◼ 
      
     ►  
     So what's the app do? 
     
     
  
 
 
	 00:39:00
     ◼ 
      
     ►  
     Well, it tracks sort of like a pedometer type thing, 
     
     
  
 
 
	 00:39:04
     ◼ 
      
     ►  
     tracks how far you've gone. 
     
     
  
 
 
	 00:39:05
     ◼ 
      
     ►  
     And it also has training programs that you can do. 
     
     
  
 
 
	 00:39:09
     ◼ 
      
     ►  
     You can do stuff for like couch to 5K. 
     
     
  
 
 
	 00:39:13
     ◼ 
      
     ►  
     You can train for a full marathon. 
     
     
  
 
 
	 00:39:16
     ◼ 
      
     ►  
     It's even great though for stuff if you're not 
     
     
  
 
 
	 00:39:18
     ◼ 
      
     ►  
     into running or jogging or something like that. 
     
     
  
 
 
	 00:39:20
     ◼ 
      
     ►  
     It's great for just logging walks, 
     
     
  
 
 
	 00:39:22
     ◼ 
      
     ►  
     like if you walk your dog and want to see how far you go 
     
     
  
 
 
 
	 00:39:26
     ◼ 
      
     ►  
     It'll tell you how many calories you've burned, distance traveled, time taken, and to top 
     
     
  
 
 
	 00:39:32
     ◼ 
      
     ►  
     it all off, you can share the data on Twitter or Facebook and/or you can set up an account 
     
     
  
 
 
	 00:39:39
     ◼ 
      
     ►  
     on logyourrun.com and the data will sync to it and so it's all backed up and you can switch 
     
     
  
 
 
	 00:39:45
     ◼ 
      
     ►  
     to another device, plug in your user account and all of the data you'd used on your other 
     
     
  
 
 
	 00:39:49
     ◼ 
      
     ►  
     device is right there. 
     
     
  
 
 
	 00:39:53
     ◼ 
      
     ►  
     Really great app. 
     
     
  
 
 
	 00:39:54
     ◼ 
      
     ►  
     It's in the App Store, $1.99. 
     
     
  
 
 
 
	 00:39:58
     ◼ 
      
     ►  
     Two bucks and you get this great app. 
     
     
  
 
 
	 00:40:00
     ◼ 
      
     ►  
     You can find out more. 
     
     
  
 
 
	 00:40:01
     ◼ 
      
     ►  
     You can look up Log Your Run on the App Store or you can go to logyourrun.com. 
     
     
  
 
 
	 00:40:08
     ◼ 
      
     ►  
     Check it out. 
     
     
  
 
 
	 00:40:09
     ◼ 
      
     ►  
     How, you know, speaking of a third-party app that's doing map integration like they are, 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     how does that look? 
     
     
  
 
 
	 00:40:15
     ◼ 
      
     ►  
     I really haven't played around too much with the third-party stuff, so doing it through 
     
     
  
 
 
	 00:40:18
     ◼ 
      
     ►  
     the SDK, I assume it's just kind of the exact same. 
     
     
  
 
 
	 00:40:22
     ◼ 
      
     ►  
     Maybe the hooks are the exact same. 
     
     
  
 
 
	 00:40:23
     ◼ 
      
     ►  
     Just looks great. Yep, just looks right there 
     
     
  
 
 
	 00:40:26
     ◼ 
      
     ►  
     You know and look it's exactly what you think it's just you know, it's the new look with the the new style maps. Yep. Thanks 
     
     
  
 
 
	 00:40:35
     ◼ 
      
     ►  
     So let's get to some of these questions. Let me see 
     
     
  
 
 
	 00:40:38
     ◼ 
      
     ►  
     Let's see what my favorites have I just favorited a bunch of these questions 
     
     
  
 
 
 
	 00:40:45
     ◼ 
      
     ►  
     Lot of these we already covered are the maps concerns real or just hyped fears. I think it's 
     
     
  
 
 
	 00:40:51
     ◼ 
      
     ►  
     Hyped right now. It's it's over. We don't know. I think there is something to really have to find out when more people start you. Yeah 
     
     
  
 
 
 
	 00:40:59
     ◼ 
      
     ►  
     Have one real quick that wasn't that I didn't see answered in any other thing 
     
     
  
 
 
	 00:41:03
     ◼ 
      
     ►  
     So someone asked I don't know if we're reading these names out, but Marcus 
     
     
  
 
 
	 00:41:06
     ◼ 
      
     ►  
     Splegel asks 
     
     
  
 
 
	 00:41:09
     ◼ 
      
     ►  
     The keyboard in landscape mode. So obviously we have a larger screen now 
     
     
  
 
 
	 00:41:13
     ◼ 
      
     ►  
     So how does it handle that? So I look I you know did the little test with the 4s versus the iPhone 5 so it's actually 
     
     
  
 
 
	 00:41:20
     ◼ 
      
     ►  
     The keys are bigger. They do make them a little bit bigger, so it should be easier to type now in landscape mode than it was previously. 
     
     
  
 
 
	 00:41:27
     ◼ 
      
     ►  
     There's also a little bit of a sliver of open room now on either side of the keyboard. 
     
     
  
 
 
	 00:41:33
     ◼ 
      
     ►  
     The space bar is significantly larger than it was on the 4S. 
     
     
  
 
 
	 00:41:38
     ◼ 
      
     ►  
     So yeah, they basically just made the keyboard a little bit longer, including all the keys. 
     
     
  
 
 
	 00:41:44
     ◼ 
      
     ►  
     Obviously for when it's in vertical mode, 
     
     
  
 
 
	 00:41:47
     ◼ 
      
     ►  
     it's going to be the exact same keyboard 
     
     
  
 
 
	 00:41:49
     ◼ 
      
     ►  
     'cause it's the same vertical width. 
     
     
  
 
 
	 00:41:51
     ◼ 
      
     ►  
     But yeah, landscape, the keys are bigger. 
     
     
  
 
 
	 00:41:55
     ◼ 
      
     ►  
     - But they're not as big, the maximum size they could be. 
     
     
  
 
 
	 00:41:57
     ◼ 
      
     ►  
     That's sort of like they figured out, 
     
     
  
 
 
	 00:41:59
     ◼ 
      
     ►  
     well look, here's the widest it could be 
     
     
  
 
 
	 00:42:01
     ◼ 
      
     ►  
     and still be comfortable, 
     
     
  
 
 
	 00:42:02
     ◼ 
      
     ►  
     and it still doesn't stretch to the whole side, 
     
     
  
 
 
	 00:42:04
     ◼ 
      
     ►  
     so there's like some white space on the left and right. 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     - Yep, exactly. 
     
     
  
 
 
	 00:42:07
     ◼ 
      
     ►  
     - I never type that way, do you? 
     
     
  
 
 
	 00:42:09
     ◼ 
      
     ►  
     - No, I don't either. 
     
     
  
 
 
	 00:42:11
     ◼ 
      
     ►  
     Mostly, I don't use, I use the horizontal view 
     
     
  
 
 
	 00:42:14
     ◼ 
      
     ►  
     for looking at watching videos. 
     
     
  
 
 
	 00:42:17
     ◼ 
      
     ►  
     Trying to think of, I use it a lot actually on the iPad, 
     
     
  
 
 
	 00:42:21
     ◼ 
      
     ►  
     especially now with the Logitech keyboard accessory, 
     
     
  
 
 
	 00:42:25
     ◼ 
      
     ►  
     constantly in landscape mode, 
     
     
  
 
 
	 00:42:26
     ◼ 
      
     ►  
     but I don't use the iPhone all that much. 
     
     
  
 
 
	 00:42:29
     ◼ 
      
     ►  
     Some games and some videos, that's pretty much it. 
     
     
  
 
 
	 00:42:32
     ◼ 
      
     ►  
     - Yeah, same here. 
     
     
  
 
 
	 00:42:32
     ◼ 
      
     ►  
     Do you have the same problem I do 
     
     
  
 
 
	 00:42:35
     ◼ 
      
     ►  
     with the letterboxed apps where typing is off 
     
     
  
 
 
	 00:42:38
     ◼ 
      
     ►  
     because the keyboard is raised up? 
     
     
  
 
 
	 00:42:40
     ◼ 
      
     ►  
     glad you said that in your review. I didn't really hit upon that. I noted that it's hard to...I 
     
     
  
 
 
	 00:42:44
     ◼ 
      
     ►  
     keep miss hitting on top when I'm trying to scroll to the top because I'm aiming for right below the 
     
     
  
 
 
	 00:42:53
     ◼ 
      
     ►  
     earpiece and instead you need to aim for where the time is. So that's screwed me up a bit. But yes, 
     
     
  
 
 
	 00:43:00
     ◼ 
      
     ►  
     also while typing with the keyboard when it's in a letterboxed app is definitely a bit off. 
     
     
  
 
 
	 00:43:07
     ◼ 
      
     ►  
     I'm especially having problems with the lower left for some reason. 
     
     
  
 
 
	 00:43:10
     ◼ 
      
     ►  
     I just keep missing it. 
     
     
  
 
 
	 00:43:11
     ◼ 
      
     ►  
     Yep, same here. 
     
     
  
 
 
	 00:43:12
     ◼ 
      
     ►  
     Same exact thing here. 
     
     
  
 
 
 
	 00:43:14
     ◼ 
      
     ►  
     Like the shift key and I don't know. 
     
     
  
 
 
	 00:43:15
     ◼ 
      
     ►  
     But again, I really don't think it's going to be a problem. 
     
     
  
 
 
	 00:43:17
     ◼ 
      
     ►  
     I really think every app that I use on a regular basis is going to be updated probably by the 
     
     
  
 
 
	 00:43:21
     ◼ 
      
     ►  
     time this show airs. 
     
     
  
 
 
 
	 00:43:23
     ◼ 
      
     ►  
     Yep, totally. 
     
     
  
 
 
	 00:43:25
     ◼ 
      
     ►  
     Lex Friedman, our friend Lex Friedman asks, "When you run an older app boxed, does tapping 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     the top of the iPhone screen scroll up?" 
     
     
  
 
 
	 00:43:34
     ◼ 
      
     ►  
     There we go. 
     
     
  
 
 
	 00:43:35
     ◼ 
      
     ►  
     the actual status bar. You have to tap the status bar. 
     
     
  
 
 
	 00:43:38
     ◼ 
      
     ►  
     It has to be the status bar. That's something that's also been annoying to me. 
     
     
  
 
 
	 00:43:43
     ◼ 
      
     ►  
     The letterbox area is just a dead zone. It does nothing. It's like it doesn't even 
     
     
  
 
 
	 00:43:49
     ◼ 
      
     ►  
     exist as far as I can tell. 
     
     
  
 
 
	 00:43:51
     ◼ 
      
     ►  
     Did you notice that when you have a push notification that comes in, it goes down in that area, 
     
     
  
 
 
	 00:43:57
     ◼ 
      
     ►  
     and it actually does not go over the app at all. It goes down perfectly into the space, 
     
     
  
 
 
	 00:44:02
     ◼ 
      
     ►  
     the black space above the app, which I think is a— 
     
     
  
 
 
	 00:44:04
     ◼ 
      
     ►  
     No, I did not notice that. 
     
     
  
 
 
	 00:44:06
     ◼ 
      
     ►  
     As far as I can tell, I can't say I read every single review, but I do believe that 
     
     
  
 
 
	 00:44:10
     ◼ 
      
     ►  
     yours is the only one I read that pointed that out. 
     
     
  
 
 
	 00:44:12
     ◼ 
      
     ►  
     So that's actually a point to MG. 
     
     
  
 
 
	 00:44:16
     ◼ 
      
     ►  
     Good observation. 
     
     
  
 
 
 
 
	 00:44:19
     ◼ 
      
     ►  
     No, I hadn't seen that. 
     
     
  
 
 
	 00:44:20
     ◼ 
      
     ►  
     I thought that was a pretty nice touch of how to do that. 
     
     
  
 
 
	 00:44:21
     ◼ 
      
     ►  
     Because remember before when people were talking about how they could possibly do a longer 
     
     
  
 
 
 
	 00:44:27
     ◼ 
      
     ►  
     Some people were mentioning that. 
     
     
  
 
 
	 00:44:28
     ◼ 
      
     ►  
     Like maybe they just do kind of notifications in that area, because right now it just goes 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     above the top of the app, and that's kind of what they ended up doing for older apps. 
     
     
  
 
 
	 00:44:38
     ◼ 
      
     ►  
     Is that what happens with apps that aren't letterboxed, though? 
     
     
  
 
 
	 00:44:42
     ◼ 
      
     ►  
     Do they get squished down with letterboxed notifications? 
     
     
  
 
 
	 00:44:45
     ◼ 
      
     ►  
     They don't get squished down. 
     
     
  
 
 
	 00:44:46
     ◼ 
      
     ►  
     Or do notifications go on top again? 
     
     
  
 
 
	 00:44:47
     ◼ 
      
     ►  
     They get – yeah, it goes on top. 
     
     
  
 
 
	 00:44:48
     ◼ 
      
     ►  
     It has that weird kind of animation where it almost looks like it's rotating in. 
     
     
  
 
 
 
 
 
	 00:44:55
     ◼ 
      
     ►  
     Maybe they should have squeezed them down, presuming that they all support – there 
     
     
  
 
 
	 00:44:59
     ◼ 
      
     ►  
     There are no apps that support only the big size. 
     
     
  
 
 
 
	 00:45:03
     ◼ 
      
     ►  
     So they already have those assets that they need to get the size right. 
     
     
  
 
 
	 00:45:09
     ◼ 
      
     ►  
     I don't know what switching the assets would be like. 
     
     
  
 
 
	 00:45:11
     ◼ 
      
     ►  
     But yeah, I always thought that it was a little strange how notifications kind of roll in 
     
     
  
 
 
	 00:45:17
     ◼ 
      
     ►  
     on top of the apps. 
     
     
  
 
 
	 00:45:20
     ◼ 
      
     ►  
     But things like when you're on a call or you have something else, you have Skype that's 
     
     
  
 
 
	 00:45:26
     ◼ 
      
     ►  
     live, it squishes everything, right? 
     
     
  
 
 
	 00:45:29
     ◼ 
      
     ►  
     Rather than kind of rolling down or rolling on top of it, that actually squishes, whereas 
     
     
  
 
 
	 00:45:33
     ◼ 
      
     ►  
     notifications just lay on top. 
     
     
  
 
 
	 00:45:35
     ◼ 
      
     ►  
     It's kind of a weird thing. 
     
     
  
 
 
	 00:45:37
     ◼ 
      
     ►  
     You know what? 
     
     
  
 
 
	 00:45:38
     ◼ 
      
     ►  
     And that brings to mind my least favorite change in iOS 6, very least. 
     
     
  
 
 
	 00:45:43
     ◼ 
      
     ►  
     And I find it almost baffling. 
     
     
  
 
 
	 00:45:47
     ◼ 
      
     ►  
     And Craig Hockenberry and I talked about it a few weeks ago when he was on the show, but 
     
     
  
 
 
	 00:45:50
     ◼ 
      
     ►  
     I think that segment got cut during the editing process. 
     
     
  
 
 
	 00:45:53
     ◼ 
      
     ►  
     all sorts of good stuff gets cut on these shows, which is the new colored status bar. 
     
     
  
 
 
	 00:45:59
     ◼ 
      
     ►  
     Oh, yes. Yeah. 
     
     
  
 
 
	 00:46:01
     ◼ 
      
     ►  
     Where it's some kind of algorithm that the, you know, and in all the built-in apps, it's 
     
     
  
 
 
 
 
	 00:46:08
     ◼ 
      
     ►  
     Where you can see it. So, like, if you open Settings app, you can see it. You open Settings 
     
     
  
 
 
	 00:46:11
     ◼ 
      
     ►  
     app, and instead of this silver status bar, wherever it used to be silver in all previous 
     
     
  
 
 
	 00:46:17
     ◼ 
      
     ►  
     versions of iOS 6, like a platinum sort of color. Now it's a color that's computed on 
     
     
  
 
 
	 00:46:24
     ◼ 
      
     ►  
     the fly based on the color of the status bar at the top of the screen. So in settings, 
     
     
  
 
 
	 00:46:30
     ◼ 
      
     ►  
     it's sort of a light blue. And in theory, like an app like Yelp where it's red, it would 
     
     
  
 
 
	 00:46:35
     ◼ 
      
     ►  
     be pink or something like that. 
     
     
  
 
 
	 00:46:37
     ◼ 
      
     ►  
     So I just opened Yelp. It's not yet, but Yelp also isn't optimized yet. 
     
     
  
 
 
	 00:46:42
     ◼ 
      
     ►  
     No, actually what Yelp did though, no I think they did optimize, but I thought what I noticed 
     
     
  
 
 
	 00:46:48
     ◼ 
      
     ►  
     was that Yelp went with the black status bar. 
     
     
  
 
 
	 00:46:50
     ◼ 
      
     ►  
     Yeah, Yelp is black, sorry. 
     
     
  
 
 
 
	 00:46:52
     ◼ 
      
     ►  
     It's not red. 
     
     
  
 
 
	 00:46:53
     ◼ 
      
     ►  
     So what it is, this to me is so confusing and it's actually very disappointing and almost 
     
     
  
 
 
	 00:46:59
     ◼ 
      
     ►  
     a little concerning that that status bar color thing went through the whole summer and nobody 
     
     
  
 
 
	 00:47:04
     ◼ 
      
     ►  
     at Apple took it out. 
     
     
  
 
 
	 00:47:08
     ◼ 
      
     ►  
     Because A, it's ugly. 
     
     
  
 
 
	 00:47:10
     ◼ 
      
     ►  
     It really is. 
     
     
  
 
 
	 00:47:11
     ◼ 
      
     ►  
     It looks terrible, I think, even when it's blue. 
     
     
  
 
 
	 00:47:13
     ◼ 
      
     ►  
     And in other apps that have custom colored status bars, which is a nice way and a common 
     
     
  
 
 
	 00:47:17
     ◼ 
      
     ►  
     way for apps to brand themselves, like some to-do app, instead of being blue, it's green. 
     
     
  
 
 
	 00:47:23
     ◼ 
      
     ►  
     And that's their color. 
     
     
  
 
 
	 00:47:24
     ◼ 
      
     ►  
     And Yelp, clearly, very branded with the red. 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     Netflix branded with red. 
     
     
  
 
 
	 00:47:31
     ◼ 
      
     ►  
     It's a good way to brand your app. 
     
     
  
 
 
	 00:47:34
     ◼ 
      
     ►  
     These colored status bars, it's just ugly. 
     
     
  
 
 
	 00:47:36
     ◼ 
      
     ►  
     I really can't believe that they would do that. 
     
     
  
 
 
	 00:47:40
     ◼ 
      
     ►  
     And it's like it's more complicated now. 
     
     
  
 
 
	 00:47:42
     ◼ 
      
     ►  
     It's like why is it? 
     
     
  
 
 
	 00:47:43
     ◼ 
      
     ►  
     Or the second reason why I think it's a bad idea is that a colored status bar previously 
     
     
  
 
 
	 00:47:51
     ◼ 
      
     ►  
     always had very specific meanings. 
     
     
  
 
 
 
 
	 00:47:55
     ◼ 
      
     ►  
     I was just going to say that. 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     It means you're on a call or... 
     
     
  
 
 
	 00:47:57
     ◼ 
      
     ►  
     Green means there's a phone call. 
     
     
  
 
 
 
	 00:48:00
     ◼ 
      
     ►  
     Blue means you've got tethering on. 
     
     
  
 
 
 
	 00:48:04
     ◼ 
      
     ►  
     And then the connection. 
     
     
  
 
 
	 00:48:05
     ◼ 
      
     ►  
     Somebody's connected with what do they call tethering? 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     sharing or whatever they call it. But you're tethered. In other words, you don't want to 
     
     
  
 
 
	 00:48:16
     ◼ 
      
     ►  
     accidentally leave it on. Marco Arment at WWDC had his MacBook tethered to his iPad because it 
     
     
  
 
 
	 00:48:25
     ◼ 
      
     ►  
     was better than the hotel Wi-Fi but left it open when he went to sleep and then iTunes kicked in 
     
     
  
 
 
	 00:48:30
     ◼ 
      
     ►  
     and downloaded a new episode of Mad Men and used up his entire 2 gig allotment. So he was out like 
     
     
  
 
 
	 00:48:36
     ◼ 
      
     ►  
     It was like a $15 extra charge for downloading an episode. 
     
     
  
 
 
	 00:48:40
     ◼ 
      
     ►  
     So you want to know that, though. 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     You want that blue status information is important. 
     
     
  
 
 
	 00:48:44
     ◼ 
      
     ►  
     And red means you're recording. 
     
     
  
 
 
	 00:48:45
     ◼ 
      
     ►  
     I totally agree. 
     
     
  
 
 
	 00:48:46
     ◼ 
      
     ►  
     Another thing. 
     
     
  
 
 
	 00:48:47
     ◼ 
      
     ►  
     That has actually tricked me. 
     
     
  
 
 
	 00:48:49
     ◼ 
      
     ►  
     I look at this. 
     
     
  
 
 
	 00:48:50
     ◼ 
      
     ►  
     I have mail open right now, and it looks like I'm tethering because it's pretty much the 
     
     
  
 
 
 
	 00:48:55
     ◼ 
      
     ►  
     It's slightly different. 
     
     
  
 
 
 
	 00:48:57
     ◼ 
      
     ►  
     And it's not even like with the mail app. 
     
     
  
 
 
	 00:48:59
     ◼ 
      
     ►  
     So the mail already has kind of this gradient fade at the top of it going from kind of a 
     
     
  
 
 
	 00:49:05
     ◼ 
      
     ►  
     gray or white to a darker blue. And so it just doesn't really match this kind of muted 
     
     
  
 
 
	 00:49:12
     ◼ 
      
     ►  
     blue that they have along the status bar. It just doesn't look very good. 
     
     
  
 
 
	 00:49:17
     ◼ 
      
     ►  
     No, it really doesn't. The black, I think. The ones that do black 
     
     
  
 
 
	 00:49:21
     ◼ 
      
     ►  
     look pretty good. I wish they would have just gone with black. 
     
     
  
 
 
	 00:49:23
     ◼ 
      
     ►  
     The third reason that I find it concerning is that the proper solution was staring them 
     
     
  
 
 
	 00:49:30
     ◼ 
      
     ►  
     right in the face, which is to – it's not to say that the status bar color rules 
     
     
  
 
 
	 00:49:36
     ◼ 
      
     ►  
     from the iPhone didn't need to be changed or whatever. 
     
     
  
 
 
	 00:49:39
     ◼ 
      
     ►  
     I think they could have been made better. 
     
     
  
 
 
	 00:49:40
     ◼ 
      
     ►  
     But what they should have done is just copy the iPad. 
     
     
  
 
 
	 00:49:44
     ◼ 
      
     ►  
     Here's the rules for the iPad status bar. 
     
     
  
 
 
	 00:49:46
     ◼ 
      
     ►  
     If the status bar is visible, it's black. 
     
     
  
 
 
 
	 00:49:50
     ◼ 
      
     ►  
     That's the rule. 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     There is no colored status bar on the iPad. 
     
     
  
 
 
 
	 00:49:54
     ◼ 
      
     ►  
     If it's there, it's black, and that's it. 
     
     
  
 
 
	 00:49:58
     ◼ 
      
     ►  
     And it's great. 
     
     
  
 
 
	 00:49:59
     ◼ 
      
     ►  
     that's what they should have done for the iPhone. Just make it black all the time. 
     
     
  
 
 
	 00:50:02
     ◼ 
      
     ►  
     Yeah, it really does look better when it is black. 
     
     
  
 
 
	 00:50:05
     ◼ 
      
     ►  
     So what I think developers should do, because developers get to choose. In the old days, 
     
     
  
 
 
	 00:50:09
     ◼ 
      
     ►  
     you used to get to choose between the silver one or the black one or not to have one. Or I guess 
     
     
  
 
 
	 00:50:14
     ◼ 
      
     ►  
     you could have a clear one that shows your wallpaper through the back. Everybody should 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     just ask for the black one. And wait for Apple to get the hint and just, in a future update 
     
     
  
 
 
	 00:50:30
     ◼ 
      
     ►  
     to iOS, just make it black for everybody and take out the whole option. But yeah, if I 
     
     
  
 
 
	 00:50:36
     ◼ 
      
     ►  
     could change it in any one app, it would be mail, because mail's the one app I use the 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     most where that stupid blue status bar is staring me right in the face. 
     
     
  
 
 
	 00:50:44
     ◼ 
      
     ►  
     BRIAN: Yeah, it's pretty bad. I'm trying to look now to see if there are any others that 
     
     
  
 
 
	 00:50:48
     ◼ 
      
     ►  
     that are as glaring as the blue. 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     Even like Apple's own, even the music app uses black now. 
     
     
  
 
 
 
 
	 00:50:59
     ◼ 
      
     ►  
     - Well I think anybody with good taste 
     
     
  
 
 
	 00:51:00
     ◼ 
      
     ►  
     wants the black one now. 
     
     
  
 
 
 
	 00:51:02
     ◼ 
      
     ►  
     - I don't know, 'cause what Apple should've done 
     
     
  
 
 
	 00:51:03
     ◼ 
      
     ►  
     is just given everybody the black one. 
     
     
  
 
 
 
 
	 00:51:07
     ◼ 
      
     ►  
     - Let's see, next question. 
     
     
  
 
 
	 00:51:10
     ◼ 
      
     ►  
     This one's sort of open-ended. 
     
     
  
 
 
	 00:51:13
     ◼ 
      
     ►  
     Well here, let's take the first one. 
     
     
  
 
 
	 00:51:15
     ◼ 
      
     ►  
     Ryan Jones has two questions. 
     
     
  
 
 
	 00:51:17
     ◼ 
      
     ►  
     first is are we now convinced that they're going to stick with a TikTok strategy? 
     
     
  
 
 
	 00:51:20
     ◼ 
      
     ►  
     In other words, is next year's iPhone going to look just like this one? 
     
     
  
 
 
 
	 00:51:27
     ◼ 
      
     ►  
     I would guess yes. 
     
     
  
 
 
	 00:51:28
     ◼ 
      
     ►  
     I would guess that the next iPhone, you know, based on nothing other than what they've done 
     
     
  
 
 
	 00:51:33
     ◼ 
      
     ►  
     in the past. 
     
     
  
 
 
	 00:51:34
     ◼ 
      
     ►  
     But I think they're pretty happy with this design and I think they should be. 
     
     
  
 
 
	 00:51:37
     ◼ 
      
     ►  
     I think they have every reason to be pretty happy with this design. 
     
     
  
 
 
	 00:51:40
     ◼ 
      
     ►  
     So you know, unless they're going with something radically different, I don't know why they 
     
     
  
 
 
	 00:51:46
     ◼ 
      
     ►  
     would necessarily change this? I'm trying to think if there's any improvements they 
     
     
  
 
 
	 00:51:51
     ◼ 
      
     ►  
     could do. Of course, there are improvements they could do, but is there anything that 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     would constitute a lot of work being put in to replace something that's pretty well done 
     
     
  
 
 
	 00:52:03
     ◼ 
      
     ►  
     right now? I would guess that they— 
     
     
  
 
 
	 00:52:05
     ◼ 
      
     ►  
     I think unless something turns up, like all of a sudden three months from now, all of 
     
     
  
 
 
	 00:52:10
     ◼ 
      
     ►  
     these day one iPhones, the glue starts coming off them or something like that, and they 
     
     
  
 
 
	 00:52:15
     ◼ 
      
     ►  
     of peeling apart, unless there's something like that, some kind of technical problem 
     
     
  
 
 
	 00:52:19
     ◼ 
      
     ►  
     that comes up. I think they would because, A, I think it's really good and B, I think 
     
     
  
 
 
	 00:52:25
     ◼ 
      
     ►  
     that they appreciate the way that they can benefit from releasing a new phone that already 
     
     
  
 
 
	 00:52:30
     ◼ 
      
     ►  
     has a gazillion cases and accessories that fit it on day one. 
     
     
  
 
 
	 00:52:36
     ◼ 
      
     ►  
     Eric Meyer You know, one thing that people have been saying 
     
     
  
 
 
	 00:52:38
     ◼ 
      
     ►  
     that I haven't noticed, but I've gotten the question a few times, is scuffing on the back. 
     
     
  
 
 
	 00:52:43
     ◼ 
      
     ►  
     So you have the white one, so it's silver. 
     
     
  
 
 
	 00:52:45
     ◼ 
      
     ►  
     Mine's the slate or whatever they're calling it. 
     
     
  
 
 
	 00:52:49
     ◼ 
      
     ►  
     I haven't noticed that yet, 
     
     
  
 
 
	 00:52:50
     ◼ 
      
     ►  
     but a few people have brought it up, 
     
     
  
 
 
	 00:52:51
     ◼ 
      
     ►  
     so I don't know if that will end up being an issue, 
     
     
  
 
 
	 00:52:55
     ◼ 
      
     ►  
     but that could be something where maybe they reinforce 
     
     
  
 
 
	 00:52:58
     ◼ 
      
     ►  
     or change the coating on the aluminum of the back 
     
     
  
 
 
	 00:53:01
     ◼ 
      
     ►  
     if that really is an issue, and that remains to be seen. 
     
     
  
 
 
	 00:53:03
     ◼ 
      
     ►  
     - Right, and it wouldn't be unprecedented. 
     
     
  
 
 
	 00:53:05
     ◼ 
      
     ►  
     Like, remember the first, or one of the first iPod Nanos 
     
     
  
 
 
	 00:53:10
     ◼ 
      
     ►  
     where the front face was some kind of 
     
     
  
 
 
	 00:53:12
     ◼ 
      
     ►  
     plastic that was bizarrely scratchable. Almost hard to believe that it went through testing. 
     
     
  
 
 
	 00:53:19
     ◼ 
      
     ►  
     I haven't noticed it, but I tend to take pretty good care of my iPhones in general, and I 
     
     
  
 
 
	 00:53:26
     ◼ 
      
     ►  
     take extra special care of these review units. So I can't say that I've put it down on any 
     
     
  
 
 
	 00:53:32
     ◼ 
      
     ►  
     surface that I think would have even scratched it. But somebody told me that – and I didn't 
     
     
  
 
 
	 00:53:37
     ◼ 
      
     ►  
     look, but somebody told me that in Gadgets' photos of theirs, that their black one looks 
     
     
  
 
 
	 00:53:42
     ◼ 
      
     ►  
     like along the chamfered edge there's a word that more in the last week than in 
     
     
  
 
 
	 00:53:50
     ◼ 
      
     ►  
     the rest of my life combined yeah that you can it looks like the black is 
     
     
  
 
 
	 00:53:54
     ◼ 
      
     ►  
     wearing off and it's sort of silver I heard that too I haven't seen the 
     
     
  
 
 
	 00:53:57
     ◼ 
      
     ►  
     picture yet myself either I don't notice that though at least not yet and I've 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     been I just throw it in my pocket like a like I do with all the phones kind of I 
     
     
  
 
 
	 00:54:08
     ◼ 
      
     ►  
     I have, I don't have my keys in the same pocket, 
     
     
  
 
 
	 00:54:12
     ◼ 
      
     ►  
     so that wouldn't do it, 
     
     
  
 
 
	 00:54:13
     ◼ 
      
     ►  
     but I'm not being extra delicate with it, 
     
     
  
 
 
	 00:54:16
     ◼ 
      
     ►  
     but I haven't noticed. 
     
     
  
 
 
	 00:54:17
     ◼ 
      
     ►  
     - Right, I don't think I am either, 
     
     
  
 
 
	 00:54:18
     ◼ 
      
     ►  
     and I have not noticed any kind of scratching. 
     
     
  
 
 
	 00:54:20
     ◼ 
      
     ►  
     Mine looks, I think with a little rub on my shirt here, 
     
     
  
 
 
	 00:54:23
     ◼ 
      
     ►  
     it would look mint condition. 
     
     
  
 
 
 
	 00:54:26
     ◼ 
      
     ►  
     So we do expect the TikTok to continue then. 
     
     
  
 
 
	 00:54:29
     ◼ 
      
     ►  
     I wonder-- - I do too, yeah. 
     
     
  
 
 
	 00:54:31
     ◼ 
      
     ►  
     - I wonder-- - I just think that 
     
     
  
 
 
	 00:54:32
     ◼ 
      
     ►  
     it really benefits them economy-scale-wise. 
     
     
  
 
 
	 00:54:37
     ◼ 
      
     ►  
     Of course, though, that just doubles down on all of the, 
     
     
  
 
 
	 00:54:40
     ◼ 
      
     ►  
     oh my god, this is so boring, it looks exactly, 
     
     
  
 
 
	 00:54:42
     ◼ 
      
     ►  
     I can't believe one other year of the phone 
     
     
  
 
 
	 00:54:44
     ◼ 
      
     ►  
     looking exactly the same sort of reaction. 
     
     
  
 
 
	 00:54:47
     ◼ 
      
     ►  
     But like I said, I think that's, 
     
     
  
 
 
	 00:54:49
     ◼ 
      
     ►  
     in the same way that the iPhone has been growing 
     
     
  
 
 
	 00:54:53
     ◼ 
      
     ►  
     at this insane pace year over year, 
     
     
  
 
 
	 00:54:56
     ◼ 
      
     ►  
     I think Matt, oh boy, Richmond, 
     
     
  
 
 
	 00:55:00
     ◼ 
      
     ►  
     I forget his name, he's a kid, like a high school kid, 
     
     
  
 
 
	 00:55:03
     ◼ 
      
     ►  
     but I think he was the first one to point it out that, 
     
     
  
 
 
	 00:55:05
     ◼ 
      
     ►  
     but now Schiller's been saying it publicly 
     
     
  
 
 
	 00:55:07
     ◼ 
      
     ►  
     that every single generation of the iPhone has sold more than all previous generations 
     
     
  
 
 
 
	 00:55:13
     ◼ 
      
     ►  
     Yeah, that's insane. 
     
     
  
 
 
	 00:55:14
     ◼ 
      
     ►  
     Which is bizarre. 
     
     
  
 
 
	 00:55:15
     ◼ 
      
     ►  
     It's just insane growth, but it explains why everything surrounding Apple's financials 
     
     
  
 
 
	 00:55:19
     ◼ 
      
     ►  
     have exploded in the last five years. 
     
     
  
 
 
	 00:55:23
     ◼ 
      
     ►  
     I think that that chasm between consumers and the, as Charles Arthur called them in 
     
     
  
 
 
	 00:55:29
     ◼ 
      
     ►  
     his review in The Guardian, the digerati, that's grown too. 
     
     
  
 
 
	 00:55:34
     ◼ 
      
     ►  
     It's not like it stayed the same. 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     growing year over year, this sort of, oh my god, 
     
     
  
 
 
	 00:55:39
     ◼ 
      
     ►  
     I can't believe Apple's done that. 
     
     
  
 
 
	 00:55:41
     ◼ 
      
     ►  
     So, but yeah, and that almost makes me think 
     
     
  
 
 
	 00:55:43
     ◼ 
      
     ►  
     it's more likely that they're gonna stick 
     
     
  
 
 
	 00:55:44
     ◼ 
      
     ►  
     with the same design, because what more 
     
     
  
 
 
	 00:55:47
     ◼ 
      
     ►  
     would drive those people ballistic next year 
     
     
  
 
 
	 00:55:49
     ◼ 
      
     ►  
     than if the new one comes out and looks the same? 
     
     
  
 
 
	 00:55:52
     ◼ 
      
     ►  
     - I do wonder, like, do they stick with 
     
     
  
 
 
	 00:55:54
     ◼ 
      
     ►  
     kind of the 5S moniker, though? 
     
     
  
 
 
	 00:55:56
     ◼ 
      
     ►  
     Because like S, you know, it's either stood for speed, 
     
     
  
 
 
	 00:55:59
     ◼ 
      
     ►  
     or kind of Siri, you could say, last year, whatnot, 
     
     
  
 
 
	 00:56:02
     ◼ 
      
     ►  
     but it's like, with this one, this is significantly faster 
     
     
  
 
 
	 00:56:06
     ◼ 
      
     ►  
     than the 4s. 
     
     
  
 
 
	 00:56:07
     ◼ 
      
     ►  
     And so it's like, they're not calling it though the 5s 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     because it's just the five. 
     
     
  
 
 
	 00:56:11
     ◼ 
      
     ►  
     And so it's like, what do they keep the s up? 
     
     
  
 
 
	 00:56:13
     ◼ 
      
     ►  
     What do they do? 
     
     
  
 
 
	 00:56:14
     ◼ 
      
     ►  
     Is the s arbitrary? 
     
     
  
 
 
	 00:56:15
     ◼ 
      
     ►  
     You know, like they call it the 5L for something else. 
     
     
  
 
 
	 00:56:20
     ◼ 
      
     ►  
     How do they-- 
     
     
  
 
 
	 00:56:21
     ◼ 
      
     ►  
     - Would they call it the six? 
     
     
  
 
 
	 00:56:21
     ◼ 
      
     ►  
     I don't think they would. 
     
     
  
 
 
	 00:56:22
     ◼ 
      
     ►  
     It doesn't, it seems like, you know, 
     
     
  
 
 
	 00:56:24
     ◼ 
      
     ►  
     but you never know, like they're naming don't, 
     
     
  
 
 
	 00:56:26
     ◼ 
      
     ►  
     if there's anything that's irrational about Apple, 
     
     
  
 
 
	 00:56:28
     ◼ 
      
     ►  
     it's the way they name it. 
     
     
  
 
 
	 00:56:29
     ◼ 
      
     ►  
     - Right, right. 
     
     
  
 
 
	 00:56:30
     ◼ 
      
     ►  
     We were all, most of us, you know, 
     
     
  
 
 
	 00:56:32
     ◼ 
      
     ►  
     I think we had talked about this previously 
     
     
  
 
 
	 00:56:33
     ◼ 
      
     ►  
     that we were, everyone was kind of expecting 
     
     
  
 
 
	 00:56:35
     ◼ 
      
     ►  
     at least a few months ago that it would just be called 
     
     
  
 
 
	 00:56:37
     ◼ 
      
     ►  
     the new iPhone because they would go along the lines 
     
     
  
 
 
	 00:56:39
     ◼ 
      
     ►  
     with the iPad 'cause it makes sense. 
     
     
  
 
 
	 00:56:41
     ◼ 
      
     ►  
     It's just called the iPhone on the back. 
     
     
  
 
 
	 00:56:42
     ◼ 
      
     ►  
     They don't make any thing, but it's, 
     
     
  
 
 
	 00:56:45
     ◼ 
      
     ►  
     for marketing, everyone was already calling it the iPhone 5. 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     Why not call it the iPhone 5? 
     
     
  
 
 
	 00:56:50
     ◼ 
      
     ►  
     It's what everyone understands and what, 
     
     
  
 
 
	 00:56:53
     ◼ 
      
     ►  
     they already have all this built-in hoopla around it, 
     
     
  
 
 
	 00:56:55
     ◼ 
      
     ►  
     so why not go with that? 
     
     
  
 
 
	 00:56:56
     ◼ 
      
     ►  
     - Right, yeah, I'm not sure. 
     
     
  
 
 
	 00:56:59
     ◼ 
      
     ►  
     I think that they could too. 
     
     
  
 
 
	 00:57:04
     ◼ 
      
     ►  
     I think that if they wanted to, they could have. 
     
     
  
 
 
	 00:57:07
     ◼ 
      
     ►  
     And I know that it's different than the iPad, 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     because with the iPad, they don't have this model 
     
     
  
 
 
	 00:57:12
     ◼ 
      
     ►  
     where they keep the old one around year after year, 
     
     
  
 
 
	 00:57:14
     ◼ 
      
     ►  
     although the iPad 2 is still around. 
     
     
  
 
 
	 00:57:16
     ◼ 
      
     ►  
     I don't think they're gonna do that next year. 
     
     
  
 
 
 
	 00:57:18
     ◼ 
      
     ►  
     - But I still think, though, that even if they were all, 
     
     
  
 
 
	 00:57:22
     ◼ 
      
     ►  
     if they just erased the 4 from the iPhone 4 
     
     
  
 
 
	 00:57:25
     ◼ 
      
     ►  
     and erased the 4S from the iPhone 4S 
     
     
  
 
 
	 00:57:28
     ◼ 
      
     ►  
     and just had these three phones in their lineup, 
     
     
  
 
 
	 00:57:31
     ◼ 
      
     ►  
     free 99 and 199, 299, 399. They could still do it if they just called them all iPhone 
     
     
  
 
 
	 00:57:38
     ◼ 
      
     ►  
     and just said that the newest one is the new iPhone and the other ones are just called 
     
     
  
 
 
	 00:57:41
     ◼ 
      
     ►  
     iPhone and then you have to figure out, well, for $99 you'll get a "iPhone" that has these 
     
     
  
 
 
	 00:57:47
     ◼ 
      
     ►  
     specs and for free you'll get one with these specs. 
     
     
  
 
 
	 00:57:49
     ◼ 
      
     ►  
     And I sort of liked, I think Horace DeDew had a comment on it a while ago talking about, 
     
     
  
 
 
	 00:57:55
     ◼ 
      
     ►  
     well, maybe they're going, maybe they're sticking with the number because, and while they didn't 
     
     
  
 
 
	 00:58:00
     ◼ 
      
     ►  
     with the iPad because the iPad, if there is an iPad mini, there'll all of a sudden be 
     
     
  
 
 
	 00:58:04
     ◼ 
      
     ►  
     two different kind of different devices, not just different SKUs, but two actual different 
     
     
  
 
 
 
	 00:58:12
     ◼ 
      
     ►  
     Whereas with the iPhone, there is no iPhone mini and it's kind of pointing to the fact 
     
     
  
 
 
	 00:58:14
     ◼ 
      
     ►  
     that there will only ever be the iPhone and not kind of, so they can keep going up in 
     
     
  
 
 
 
	 00:58:21
     ◼ 
      
     ►  
     Whereas if you had the iPad 3 and then the iPad mini and then you had the iPad 4 and 
     
     
  
 
 
	 00:58:24
     ◼ 
      
     ►  
     the iPad mini 2, that gets pretty messy for obvious reasons. 
     
     
  
 
 
	 00:58:29
     ◼ 
      
     ►  
     But I don't know. 
     
     
  
 
 
	 00:58:30
     ◼ 
      
     ►  
     I don't think that's the worst theory in the world. 
     
     
  
 
 
	 00:58:33
     ◼ 
      
     ►  
     I have no idea if that's legit or not. 
     
     
  
 
 
 
 
	 00:58:37
     ◼ 
      
     ►  
     There's a question I have had though with them calling the latest iPad the new iPad. 
     
     
  
 
 
	 00:58:43
     ◼ 
      
     ►  
     Let's say the speculation's right and an iPad mini or an iPad Air, whatever you want to 
     
     
  
 
 
	 00:58:49
     ◼ 
      
     ►  
     call it, comes out next month, October, plenty of time for the holidays. 
     
     
  
 
 
	 00:58:54
     ◼ 
      
     ►  
     Do they still call the new iPad the new iPad, even though it's not the newest iPad? 
     
     
  
 
 
 
	 00:59:00
     ◼ 
      
     ►  
     And especially… 
     
     
  
 
 
 
	 00:59:02
     ◼ 
      
     ►  
     It really makes me curious about what they're going to call the thing, and what are they 
     
     
  
 
 
	 00:59:05
     ◼ 
      
     ►  
     going to call the iPad 3, as I call it, after it's not the newest iPad? 
     
     
  
 
 
 
	 00:59:11
     ◼ 
      
     ►  
     And what if they do upgrade the iPad as well with the new dock connector, the regular size 
     
     
  
 
 
	 00:59:17
     ◼ 
      
     ►  
     iPad as well? 
     
     
  
 
 
	 00:59:18
     ◼ 
      
     ►  
     So, yeah, there's some branding confusion potential there. 
     
     
  
 
 
	 00:59:22
     ◼ 
      
     ►  
     Yeah, I wonder how they're going to play that, but I'm not sure. 
     
     
  
 
 
	 00:59:27
     ◼ 
      
     ►  
     But I wouldn't-- I'm a lot more sure that-- well, I wouldn't say sure, but I would bet 
     
     
  
 
 
	 00:59:33
     ◼ 
      
     ►  
     a lot more money that next year's iPhone, whatever it's called, is form factor compatible 
     
     
  
 
 
	 00:59:38
     ◼ 
      
     ►  
     with these than I am about whatever the hell they'll call it, the 5S or something new. 
     
     
  
 
 
	 00:59:44
     ◼ 
      
     ►  
     What do you think about colors? 
     
     
  
 
 
	 00:59:47
     ◼ 
      
     ►  
     Do you think they'll ever go colored? 
     
     
  
 
 
	 00:59:49
     ◼ 
      
     ►  
     They've obviously gone that way with the iPod Touch this year. 
     
     
  
 
 
	 00:59:53
     ◼ 
      
     ►  
     They've gone full on into the wide range of colors, five colors to choose from. 
     
     
  
 
 
	 00:59:59
     ◼ 
      
     ►  
     I think they could do it with the iPhone. 
     
     
  
 
 
	 01:00:02
     ◼ 
      
     ►  
     But I think though that going with like five colors, that they wouldn't do that on day 
     
     
  
 
 
	 01:00:06
     ◼ 
      
     ►  
     one because they wouldn't want to try to anticipate demand and have a bunch of yellow ones left 
     
     
  
 
 
	 01:00:13
     ◼ 
      
     ►  
     over and not enough black ones or something like that. 
     
     
  
 
 
	 01:00:16
     ◼ 
      
     ►  
     Right. And it's something that actually could help... Apple, everyone has talked about this 
     
     
  
 
 
	 01:00:21
     ◼ 
      
     ►  
     a lot, but they're in this... It's not a problem per se, but it is sort of an interesting situation 
     
     
  
 
 
	 01:00:28
     ◼ 
      
     ►  
     where the vacuum that's created when people know that a new iPhone is coming, they just... 
     
     
  
 
 
	 01:00:35
     ◼ 
      
     ►  
     People stop buying them. And so that causes all kinds of problems with the quarterly reports 
     
     
  
 
 
	 01:00:40
     ◼ 
      
     ►  
     and causes problems on Wall Street. Even though people should be smart about this, they're 
     
     
  
 
 
	 01:00:45
     ◼ 
      
     ►  
     They're just not. 
     
     
  
 
 
	 01:00:46
     ◼ 
      
     ►  
     And so if they did something like halfway through the product cycle, release three, 
     
     
  
 
 
	 01:00:51
     ◼ 
      
     ►  
     five colors, whatever, that could help bolster those numbers. 
     
     
  
 
 
	 01:00:56
     ◼ 
      
     ►  
     It just is a question of does it make economic sense for them to do? 
     
     
  
 
 
	 01:00:59
     ◼ 
      
     ►  
     Do people get up in arms because they just bought the blue iPhone and now the iPhone 
     
     
  
 
 
	 01:01:03
     ◼ 
      
     ►  
     5S is coming out? 
     
     
  
 
 
	 01:01:06
     ◼ 
      
     ►  
     Those types of questions. 
     
     
  
 
 
	 01:01:07
     ◼ 
      
     ►  
     In the meantime though, it is definitely an opportunity for competing phone makers to 
     
     
  
 
 
 
	 01:01:12
     ◼ 
      
     ►  
     Nokia clearly has, I mean, I haven't made any money on it because it doesn't seem like 
     
     
  
 
 
	 01:01:16
     ◼ 
      
     ►  
     many people are buying them, but at least branding-wise, they've sort of positioned 
     
     
  
 
 
	 01:01:20
     ◼ 
      
     ►  
     themselves as the colorful phone maker. 
     
     
  
 
 
	 01:01:22
     ◼ 
      
     ►  
     And then today, HTC launched a bunch of Windows phones that – I think they look good, at 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     least in the pictures, although they do seem very, very thick. 
     
     
  
 
 
	 01:01:31
     ◼ 
      
     ►  
     I don't want to get into a discussion of a phone I haven't even touched, but it does 
     
     
  
 
 
	 01:01:35
     ◼ 
      
     ►  
     seem – it seems like they're going thicker when the market leader has just gone thinner 
     
     
  
 
 
	 01:01:40
     ◼ 
      
     ►  
     than anybody. 
     
     
  
 
 
	 01:01:41
     ◼ 
      
     ►  
     And again, I think the case thing comes into play with the iPhone, whereas a lot of people 
     
     
  
 
 
	 01:01:46
     ◼ 
      
     ►  
     still use cases. 
     
     
  
 
 
	 01:01:47
     ◼ 
      
     ►  
     We'll see if that changes at all with the iPhone 5, but that's one way that people customize 
     
     
  
 
 
	 01:01:52
     ◼ 
      
     ►  
     it with their own colors. 
     
     
  
 
 
	 01:01:54
     ◼ 
      
     ►  
     Back to the questions. 
     
     
  
 
 
	 01:01:55
     ◼ 
      
     ►  
     Jeffrey Bonavia asks, "Good question. 
     
     
  
 
 
	 01:01:58
     ◼ 
      
     ►  
     Should I upgrade to iOS 6 if on an iPhone 4 or 3GS? 
     
     
  
 
 
	 01:02:04
     ◼ 
      
     ►  
     Maps don't have turn-by-turn or 3D. 
     
     
  
 
 
	 01:02:06
     ◼ 
      
     ►  
     No Siri removes Google. 
     
     
  
 
 
	 01:02:08
     ◼ 
      
     ►  
     Is it worth it?" 
     
     
  
 
 
	 01:02:11
     ◼ 
      
     ►  
     That is a good question. 
     
     
  
 
 
	 01:02:12
     ◼ 
      
     ►  
     It really is. 
     
     
  
 
 
	 01:02:13
     ◼ 
      
     ►  
     I'll tell you one thing. 
     
     
  
 
 
	 01:02:14
     ◼ 
      
     ►  
     One reason I can think of that you might want to – my advice would be to anybody in that 
     
     
  
 
 
	 01:02:17
     ◼ 
      
     ►  
     position would be wait. 
     
     
  
 
 
	 01:02:19
     ◼ 
      
     ►  
     Wait and see what people say because if it's a turd and really slows those devices down, 
     
     
  
 
 
	 01:02:24
     ◼ 
      
     ►  
     you're going to hear about it soon. 
     
     
  
 
 
	 01:02:26
     ◼ 
      
     ►  
     So I would say, A, wait. 
     
     
  
 
 
	 01:02:28
     ◼ 
      
     ►  
     B, the one thing that jumps out is that it seems like Apple's really improved WebKit 
     
     
  
 
 
	 01:02:33
     ◼ 
      
     ►  
     performance again because a non-tech link to a thing where somebody had posted the Sun 
     
     
  
 
 
	 01:02:39
     ◼ 
      
     ►  
     SunSpider benchmarks of the new 5. 
     
     
  
 
 
	 01:02:43
     ◼ 
      
     ►  
     And out of curiosity, I ran it on my 4S after upgrading to iOS 6. 
     
     
  
 
 
	 01:02:50
     ◼ 
      
     ►  
     And the numbers I was getting on the 4S were way higher than the ones that they had listed, 
     
     
  
 
 
	 01:02:54
     ◼ 
      
     ►  
     which presumably were on the, you know, whatever the latest version of iOS 5 were. 
     
     
  
 
 
	 01:02:58
     ◼ 
      
     ►  
     It actually moved the iPhone 4S up to like, up from like, I don't know, somewhere in the 
     
     
  
 
 
	 01:03:02
     ◼ 
      
     ►  
     teens to like number 6 on their list. 
     
     
  
 
 
	 01:03:06
     ◼ 
      
     ►  
     So it seems like WebKit really got a nice boost, so that those numbers for the iPhone 
     
     
  
 
 
	 01:03:10
     ◼ 
      
     ►  
     5 aren't just because the A6 CPU is so fast, but that they've actually improved JavaScript 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     and HTML rendering in WebKit. 
     
     
  
 
 
	 01:03:20
     ◼ 
      
     ►  
     Yeah, and so that type of stuff is going to be stuff that comes out over the next week 
     
     
  
 
 
	 01:03:25
     ◼ 
      
     ►  
     or next two weeks where you see not only JavaScript performance, you see, like, is camera performance 
     
     
  
 
 
	 01:03:31
     ◼ 
      
     ►  
     better on those devices? Is battery life better on those devices as a result of iOS 6? So I think, 
     
     
  
 
 
	 01:03:36
     ◼ 
      
     ►  
     yeah, that's really how you have to weigh this. And you'll also hear more about if people, 
     
     
  
 
 
	 01:03:42
     ◼ 
      
     ►  
     after all the kind of controversy right now, if people really are annoyed with the new Maps 
     
     
  
 
 
	 01:03:48
     ◼ 
      
     ►  
     product and whether it ends up being just kind of an OK thing. And it's in a way that Maps, 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     like I said, is two steps forward, two steps back. If you don't get turn-by-turn directions or 3D, 
     
     
  
 
 
	 01:04:02
     ◼ 
      
     ►  
     you're missing some of the steps forward. And you might really, you know, if you're a heavy 
     
     
  
 
 
	 01:04:07
     ◼ 
      
     ►  
     maps user, if you use your iPhone 4 and you do use maps all the time, you really might 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     also might want to wait and see what other people have to say. I would definitely, I would probably 
     
     
  
 
 
	 01:04:15
     ◼ 
      
     ►  
     wait. And what if Google just comes out with their own maps and then that totally negates 
     
     
  
 
 
	 01:04:20
     ◼ 
      
     ►  
     that problem, you know, but it doesn't sound like that's going to happen anytime soon. 
     
     
  
 
 
	 01:04:24
     ◼ 
      
     ►  
     Yeah, I wonder about that. 
     
     
  
 
 
	 01:04:25
     ◼ 
      
     ►  
     Danny Sullivan just had a thing I linked to 
     
     
  
 
 
	 01:04:27
     ◼ 
      
     ►  
     before the show started where he got like a sort of 
     
     
  
 
 
	 01:04:29
     ◼ 
      
     ►  
     no comment from them about that. 
     
     
  
 
 
	 01:04:30
     ◼ 
      
     ►  
     But I wonder what that means though. 
     
     
  
 
 
	 01:04:32
     ◼ 
      
     ►  
     'Cause if I were Google, and you know, I'm definitely not. 
     
     
  
 
 
	 01:04:36
     ◼ 
      
     ►  
     And we had a Google Maps app that we felt like 
     
     
  
 
 
	 01:04:41
     ◼ 
      
     ►  
     we're working on it but it's not ready yet, 
     
     
  
 
 
	 01:04:44
     ◼ 
      
     ►  
     maybe another couple of weeks but soon, 
     
     
  
 
 
	 01:04:46
     ◼ 
      
     ►  
     I still wouldn't say soon. 
     
     
  
 
 
	 01:04:48
     ◼ 
      
     ►  
     I think that the Apple strategy of keep your mouth shut 
     
     
  
 
 
	 01:04:52
     ◼ 
      
     ►  
     until it's actually done done. 
     
     
  
 
 
	 01:04:55
     ◼ 
      
     ►  
     Never let's-- it never fails. 
     
     
  
 
 
	 01:04:58
     ◼ 
      
     ►  
     There's no reason to talk about it 
     
     
  
 
 
	 01:05:00
     ◼ 
      
     ►  
     and say it's coming soon if you're not 100% sure. 
     
     
  
 
 
	 01:05:05
     ◼ 
      
     ►  
     But so didn't right when all of this first came out, 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     when iOS 6 was still in beta and everyone figured out 
     
     
  
 
 
	 01:05:12
     ◼ 
      
     ►  
     what was going on, didn't someone at Google 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     come out and say something like, we look forward to having 
     
     
  
 
 
	 01:05:19
     ◼ 
      
     ►  
     some mapping product for iOS devices in the future. 
     
     
  
 
 
	 01:05:23
     ◼ 
      
     ►  
     This is several months ago already, 
     
     
  
 
 
	 01:05:24
     ◼ 
      
     ►  
     but I thought someone said something like that. 
     
     
  
 
 
	 01:05:25
     ◼ 
      
     ►  
     - I've seen you recall something like that, 
     
     
  
 
 
	 01:05:26
     ◼ 
      
     ►  
     like post, I can't, I don't remember exactly where, 
     
     
  
 
 
	 01:05:29
     ◼ 
      
     ►  
     but yeah, after WWDC, when it was made official, 
     
     
  
 
 
	 01:05:31
     ◼ 
      
     ►  
     I remember something like that. 
     
     
  
 
 
 
	 01:05:34
     ◼ 
      
     ►  
     So maybe he was just, 
     
     
  
 
 
	 01:05:35
     ◼ 
      
     ►  
     maybe it was someone speaking out of turn, 
     
     
  
 
 
	 01:05:37
     ◼ 
      
     ►  
     or maybe, you know, maybe plans have changed, who knows? 
     
     
  
 
 
	 01:05:40
     ◼ 
      
     ►  
     But yeah, I think you're right that if they're just not 
     
     
  
 
 
	 01:05:44
     ◼ 
      
     ►  
     saying anything about it now, it doesn't mean, 
     
     
  
 
 
	 01:05:46
     ◼ 
      
     ►  
     it could go either way. 
     
     
  
 
 
	 01:05:47
     ◼ 
      
     ►  
     But I do think it's a different case than with the YouTube app, and for a couple of 
     
     
  
 
 
 
	 01:05:55
     ◼ 
      
     ►  
     For one thing, I think that the monetization strategy for YouTube is a lot more obvious, 
     
     
  
 
 
	 01:05:59
     ◼ 
      
     ►  
     which is that Google is making money with pre-roll ads on YouTube videos. 
     
     
  
 
 
	 01:06:04
     ◼ 
      
     ►  
     And now, with the standalone YouTube app that you get from the App Store, they're showing 
     
     
  
 
 
	 01:06:10
     ◼ 
      
     ►  
     the pre-roll ads, whereas the old built-in YouTube app from Apple didn't do the pre-roll 
     
     
  
 
 
 
	 01:06:17
     ◼ 
      
     ►  
     So I would think Google is actually happy with this move. 
     
     
  
 
 
	 01:06:21
     ◼ 
      
     ►  
     It sounds weird that if you, as a partner, not an Apple, you're not Apple, but as a partner, 
     
     
  
 
 
	 01:06:28
     ◼ 
      
     ►  
     that you would have such an incredibly privileged position as to have your app, well, it wasn't 
     
     
  
 
 
	 01:06:33
     ◼ 
      
     ►  
     their app, but to have your service featured as one of like 12 default apps. 
     
     
  
 
 
	 01:06:41
     ◼ 
      
     ►  
     Even Twitter and Facebook don't get pre-installed by default. 
     
     
  
 
 
	 01:06:44
     ◼ 
      
     ►  
     You would think you'd never want to give that up. 
     
     
  
 
 
	 01:06:46
     ◼ 
      
     ►  
     because they didn't have ads, I actually think that they've got to be delighted by this. 
     
     
  
 
 
	 01:06:50
     ◼ 
      
     ►  
     Oh, totally. It was a loss sleeper. That's all it was before. 
     
     
  
 
 
	 01:06:53
     ◼ 
      
     ►  
     And it's the number one free app in the App Store. It probably will be for a long time. 
     
     
  
 
 
	 01:06:57
     ◼ 
      
     ►  
     Yeah, so it's going well. 
     
     
  
 
 
	 01:06:58
     ◼ 
      
     ►  
     Especially for the next month or two as people update to iOS 6. 
     
     
  
 
 
	 01:07:03
     ◼ 
      
     ►  
     And Maps isn't... It's not entirely different from that because I don't know if you ever 
     
     
  
 
 
	 01:07:08
     ◼ 
      
     ►  
     noticed, but it wasn't a huge part. It's much bigger in the YouTube situation, but there 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     There were sponsored venues within maps and those were controlled by Google. 
     
     
  
 
 
	 01:07:21
     ◼ 
      
     ►  
     And so Google was making money off of, I don't know how much, I don't know if it was any 
     
     
  
 
 
	 01:07:26
     ◼ 
      
     ►  
     meaningful amount at all, but they definitely had sponsored locations within maps on iOS 
     
     
  
 
 
	 01:07:32
     ◼ 
      
     ►  
     and they were definitely making money from that. 
     
     
  
 
 
	 01:07:34
     ◼ 
      
     ►  
     And I'm surprised that Apple allowed it, I don't know why they would or wouldn't, and 
     
     
  
 
 
	 01:07:39
     ◼ 
      
     ►  
     I don't know what those negotiations looked like, but they're losing money as a result 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     of not making money. 
     
     
  
 
 
	 01:07:44
     ◼ 
      
     ►  
     It was like a different colored search result. 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     Like you'd type in burger and it was like a blue dot meant like sponsored and red dots 
     
     
  
 
 
	 01:07:51
     ◼ 
      
     ►  
     were the regular result, something like that. 
     
     
  
 
 
	 01:07:55
     ◼ 
      
     ►  
     So yeah, there's that motivation, but I just don't think there's as much money that it 
     
     
  
 
 
	 01:07:58
     ◼ 
      
     ►  
     compels them to do it. 
     
     
  
 
 
	 01:08:00
     ◼ 
      
     ►  
     And I do think that there's a competitive angle they could take where if they withhold 
     
     
  
 
 
	 01:08:05
     ◼ 
      
     ►  
     it and have like a wait-and-see attitude with Apple's built-in maps if if the 
     
     
  
 
 
	 01:08:14
     ◼ 
      
     ►  
     iPhone gets a reputation as a crummy device for maps it works in Google's 
     
     
  
 
 
	 01:08:19
     ◼ 
      
     ►  
     favor if Google Maps isn't even I think I think that's what the the point of the 
     
     
  
 
 
	 01:08:25
     ◼ 
      
     ►  
     one of the tech ranch articles was about that someone said basically you should 
     
     
  
 
 
	 01:08:29
     ◼ 
      
     ►  
     hold back for six months and just see if Apple kind of buries themselves with 
     
     
  
 
 
	 01:08:33
     ◼ 
      
     ►  
     this move. Right. Like, you know, counter-intuitively, it actually, I think it's more likely that 
     
     
  
 
 
	 01:08:38
     ◼ 
      
     ►  
     they're going to try to do their best on a standalone Google Maps app. The better the 
     
     
  
 
 
	 01:08:44
     ◼ 
      
     ►  
     built-in mapping is in iOS. The worse it is, I think it's almost less likely because it 
     
     
  
 
 
	 01:08:49
     ◼ 
      
     ►  
     … Right. Right. It just helps. It bolsters the 
     
     
  
 
 
	 01:08:53
     ◼ 
      
     ►  
     Android case. There's never … You know, Lauren Brikter 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     had a tweet today where it just said that it makes them sad. This whole map thing makes 
     
     
  
 
 
	 01:09:00
     ◼ 
      
     ►  
     him sad because it's like the epicenter of the whole hypothetical, "What if Google and 
     
     
  
 
 
	 01:09:05
     ◼ 
      
     ►  
     Apple were still allies?" 
     
     
  
 
 
	 01:09:07
     ◼ 
      
     ►  
     And let's let Google do what they're best at and let Apple do what they're best at. 
     
     
  
 
 
	 01:09:12
     ◼ 
      
     ►  
     Imagine how great of a maps app they could have after five years if they were still singing 
     
     
  
 
 
	 01:09:18
     ◼ 
      
     ►  
     Kumbaya and having Eric Schmidt come up on stage during events and stuff like that. 
     
     
  
 
 
	 01:09:22
     ◼ 
      
     ►  
     Eric Meyer Yeah, and you could get different, better 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     search results. 
     
     
  
 
 
	 01:09:27
     ◼ 
      
     ►  
     You could have better tailored things just for the iPhone. 
     
     
  
 
 
	 01:09:29
     ◼ 
      
     ►  
     good of all kinds of things. I wonder, I'm actually going to load it right now to see 
     
     
  
 
 
	 01:09:32
     ◼ 
      
     ►  
     how maps looks within Safari. So you can still, obviously they have a tailored version of 
     
     
  
 
 
	 01:09:40
     ◼ 
      
     ►  
     maps for Safari for iOS and let's just see how well it looks. So it has to use your location, 
     
     
  
 
 
	 01:09:47
     ◼ 
      
     ►  
     of course. It's still, oh god, they got all this ugly blue. They actually, it's kind of 
     
     
  
 
 
	 01:09:55
     ◼ 
      
     ►  
     funny they have this white area at the bottom for no apparent reason. 
     
     
  
 
 
	 01:09:59
     ◼ 
      
     ►  
     It's obviously just not tailored yet for the larger screen. 
     
     
  
 
 
	 01:10:03
     ◼ 
      
     ►  
     They just have this white area right above the bottom bar of Safari in between the map 
     
     
  
 
 
	 01:10:10
     ◼ 
      
     ►  
     and the bottom bar. 
     
     
  
 
 
	 01:10:14
     ◼ 
      
     ►  
     They're clearly paying attention here. 
     
     
  
 
 
	 01:10:16
     ◼ 
      
     ►  
     But it's fast. 
     
     
  
 
 
	 01:10:17
     ◼ 
      
     ►  
     It works well. 
     
     
  
 
 
	 01:10:18
     ◼ 
      
     ►  
     You can pinch to zoom. 
     
     
  
 
 
	 01:10:20
     ◼ 
      
     ►  
     Yeah, so, you know, it's an option. 
     
     
  
 
 
	 01:10:25
     ◼ 
      
     ►  
     It's not ideal, perhaps, but it's something that works once Google figures out how to 
     
     
  
 
 
	 01:10:36
     ◼ 
      
     ►  
     customize for the taller screen. 
     
     
  
 
 
	 01:10:38
     ◼ 
      
     ►  
     I think it's something that people could go back to. 
     
     
  
 
 
	 01:10:41
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:10:42
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:10:43
     ◼ 
      
     ►  
     It just seems to me like the... 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     I mean, it'd be good for a quick look up, I guess, if you were unhappy with what you 
     
     
  
 
 
	 01:10:48
     ◼ 
      
     ►  
     got from the Maps app, but... 
     
     
  
 
 
 
	 01:10:51
     ◼ 
      
     ►  
     If something you were looking for just was not coming up, you could always fall back. 
     
     
  
 
 
	 01:10:54
     ◼ 
      
     ►  
     You're not going to want something like that for turn by turn though. 
     
     
  
 
 
 
	 01:10:58
     ◼ 
      
     ►  
     Here's a question from Brian, no last name. 
     
     
  
 
 
	 01:11:01
     ◼ 
      
     ►  
     In future iOS, do you think the UI risks growing stale, and what features would you like? 
     
     
  
 
 
	 01:11:08
     ◼ 
      
     ►  
     His suggestions are widgets and Zephyr-style swipes. 
     
     
  
 
 
	 01:11:12
     ◼ 
      
     ►  
     I don't even know what that means. 
     
     
  
 
 
	 01:11:14
     ◼ 
      
     ►  
     What does that mean? 
     
     
  
 
 
	 01:11:15
     ◼ 
      
     ►  
     Is that that thing where you swipe on the keyboard? 
     
     
  
 
 
	 01:11:17
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:11:18
     ◼ 
      
     ►  
     No, I don't think so. 
     
     
  
 
 
	 01:11:20
     ◼ 
      
     ►  
     But if you're used to it, I'm sure it's frustrating. 
     
     
  
 
 
	 01:11:24
     ◼ 
      
     ►  
     Some people swear by that. 
     
     
  
 
 
	 01:11:27
     ◼ 
      
     ►  
     We don't know what Zephyr swipes are, but I definitely would like to see kind of more, 
     
     
  
 
 
	 01:11:34
     ◼ 
      
     ►  
     maybe taking more of a cue from some of the things in even Windows Phone where it's more 
     
     
  
 
 
	 01:11:40
     ◼ 
      
     ►  
     live updating things, whether that's widgets or even the weather app that showed the correct 
     
     
  
 
 
	 01:11:48
     ◼ 
      
     ►  
     weather, kind of like the calendar does now. 
     
     
  
 
 
	 01:11:49
     ◼ 
      
     ►  
     It shows the correct day. 
     
     
  
 
 
 
 
 
	 01:11:53
     ◼ 
      
     ►  
     dynamic icon. 
     
     
  
 
 
	 01:11:54
     ◼ 
      
     ►  
     Yeah, that could be kind of cool. 
     
     
  
 
 
	 01:11:58
     ◼ 
      
     ►  
     I'm trying to think, the icons are so small that it would be hard to show meaningful data, 
     
     
  
 
 
	 01:12:02
     ◼ 
      
     ►  
     but maybe rather than just having a red notification dot, maybe if you have a DM in Twitter, there's 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     a blue notification dot or something slightly different, so you know there's a difference 
     
     
  
 
 
	 01:12:15
     ◼ 
      
     ►  
     between the notification elements of it. 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     I think there's a little bit of wiggle room for things they could do there. 
     
     
  
 
 
	 01:12:21
     ◼ 
      
     ►  
     But again, it's hard. 
     
     
  
 
 
	 01:12:23
     ◼ 
      
     ►  
     Apple is not going to change the icons themselves anytime soon, I would imagine. 
     
     
  
 
 
	 01:12:29
     ◼ 
      
     ►  
     So it's kind of hard. 
     
     
  
 
 
	 01:12:30
     ◼ 
      
     ►  
     You know, do you do like a four icon by four icon widget type thing? 
     
     
  
 
 
	 01:12:35
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:12:36
     ◼ 
      
     ►  
     Yeah, well, I wouldn't, it wouldn't shock me. 
     
     
  
 
 
	 01:12:39
     ◼ 
      
     ►  
     And I think if they did, it would be something like that, where you could make a widget that's 
     
     
  
 
 
	 01:12:42
     ◼ 
      
     ►  
     defined as like some array of icons, you know, a two by two square or like you said, like 
     
     
  
 
 
	 01:12:51
     ◼ 
      
     ►  
     a four by one line. Yeah. But I don't see them doing that. I think people under... I 
     
     
  
 
 
	 01:12:58
     ◼ 
      
     ►  
     think nerds tend to underestimate the tremendous, not even appeal, but almost 
     
     
  
 
 
	 01:13:05
     ◼ 
      
     ►  
     the comfort of the iOS home screen simplicity. That all it is is apps. Right. You know 
     
     
  
 
 
	 01:13:15
     ◼ 
      
     ►  
     exactly what to do. That's it. These are your apps. Yep. There's only one place to 
     
     
  
 
 
	 01:13:19
     ◼ 
      
     ►  
     go for apps and there's no… that whole difference I think between the list of your apps and 
     
     
  
 
 
	 01:13:27
     ◼ 
      
     ►  
     your home screen in Android, I think it baffles people. I do. It gets me confused sometimes. 
     
     
  
 
 
	 01:13:35
     ◼ 
      
     ►  
     But like when you delete something from your home screen, you're not deleting the app. 
     
     
  
 
 
	 01:13:38
     ◼ 
      
     ►  
     You're just deleting like an alias to the app and the app itself is… 
     
     
  
 
 
	 01:13:41
     ◼ 
      
     ►  
     Right. And then you keep swiping over and then you get to widgets and then you get to 
     
     
  
 
 
	 01:13:45
     ◼ 
      
     ►  
     other types of content. It's very strange. 
     
     
  
 
 
	 01:13:46
     ◼ 
      
     ►  
     I just think you cannot underestimate how comforting normal people find that the root 
     
     
  
 
 
	 01:13:51
     ◼ 
      
     ►  
     level of the device is so profoundly simple. 
     
     
  
 
 
	 01:13:55
     ◼ 
      
     ►  
     And do geeks suffer for that because we could handle things like a live updating sports 
     
     
  
 
 
 
 
	 01:14:06
     ◼ 
      
     ►  
     But I don't know. 
     
     
  
 
 
	 01:14:08
     ◼ 
      
     ►  
     But they sort of have those widgets now, right? 
     
     
  
 
 
	 01:14:11
     ◼ 
      
     ►  
     They're just in the notification screen. 
     
     
  
 
 
	 01:14:12
     ◼ 
      
     ►  
     So they have weather, they have stocks. 
     
     
  
 
 
	 01:14:15
     ◼ 
      
     ►  
     are the two. You know, you have to imagine that they'll come out with more. Maybe you'll 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     have a, I don't know what, I'm trying to think of what else you could possibly want. You 
     
     
  
 
 
	 01:14:24
     ◼ 
      
     ►  
     know, maybe even music player in there, but they already have that at the bottom when 
     
     
  
 
 
	 01:14:27
     ◼ 
      
     ►  
     you swipe to the left. 
     
     
  
 
 
	 01:14:29
     ◼ 
      
     ►  
     I think it's a lot more likely that they would open up widgets in the notification center 
     
     
  
 
 
	 01:14:34
     ◼ 
      
     ►  
     than widgets on the home screen. I don't think we're ever going to have widgets on the home 
     
     
  
 
 
 
	 01:14:39
     ◼ 
      
     ►  
     Yeah, I agree with that. I also, you know, it's not really a UI thing, but I would love 
     
     
  
 
 
	 01:14:44
     ◼ 
      
     ►  
     to see just the ability to change the things like the default camera. So you know you could 
     
     
  
 
 
	 01:14:50
     ◼ 
      
     ►  
     change it to Instagram or Camera Plus or one of the other whatever your favorite camera 
     
     
  
 
 
	 01:14:55
     ◼ 
      
     ►  
     app is. I don't know if they'll actually do that but that's that would be a small little 
     
     
  
 
 
	 01:14:59
     ◼ 
      
     ►  
     thing that I'd like to see. 
     
     
  
 
 
	 01:15:00
     ◼ 
      
     ►  
     Yeah and along the same lines being able to specify a custom default calendar app, a custom 
     
     
  
 
 
	 01:15:06
     ◼ 
      
     ►  
     default email app, a big one I think for a lot of people would be a custom browser so 
     
     
  
 
 
	 01:15:10
     ◼ 
      
     ►  
     you could use Chrome as your browser instead of Safari. 
     
     
  
 
 
	 01:15:13
     ◼ 
      
     ►  
     Yeah, that would be a huge feature for me, I think, iOS 7. 
     
     
  
 
 
	 01:15:19
     ◼ 
      
     ►  
     One thing I definitely wish they had still in Safari is just the ability to switch between 
     
     
  
 
 
	 01:15:25
     ◼ 
      
     ►  
     tabs without having to zoom out and kind of swipe between them. 
     
     
  
 
 
	 01:15:28
     ◼ 
      
     ►  
     The thing that they do in Safari I think is much better, which is just kind of swiping 
     
     
  
 
 
	 01:15:31
     ◼ 
      
     ►  
     from the side and being able to quickly swipe between them. 
     
     
  
 
 
	 01:15:35
     ◼ 
      
     ►  
     I like that element a lot more. 
     
     
  
 
 
	 01:15:36
     ◼ 
      
     ►  
     Let me take a break. 
     
     
  
 
 
	 01:15:37
     ◼ 
      
     ►  
     Let me do the second sponsor. 
     
     
  
 
 
	 01:15:39
     ◼ 
      
     ►  
     And welcome back. 
     
     
  
 
 
	 01:15:42
     ◼ 
      
     ►  
     as, or as some people call it, Pixelmator, as a sponsor. 
     
     
  
 
 
	 01:15:48
     ◼ 
      
     ►  
     Now Pixelmator, as I'm sure everybody knows, is a great graphics, photo editing, and image editor for Mac OS X. 
     
     
  
 
 
	 01:15:58
     ◼ 
      
     ►  
     It's in the App Store, and they've got a new version that's out today, 2.11. 
     
     
  
 
 
	 01:16:02
     ◼ 
      
     ►  
     Sounds like a minor upgrade, but bear with me. 
     
     
  
 
 
	 01:16:05
     ◼ 
      
     ►  
     It's in the App Store. It's a free upgrade for everybody who's already got Pixelmator. 
     
     
  
 
 
	 01:16:10
     ◼ 
      
     ►  
     What they've got is they've got a brand new feature in the new version and it's called 
     
     
  
 
 
	 01:16:17
     ◼ 
      
     ►  
     the healing tool or it's actually a much, much upgraded version of the healing tool. 
     
     
  
 
 
	 01:16:23
     ◼ 
      
     ►  
     Actually brings us back to we were talking about Band-Aids earlier in the show. 
     
     
  
 
 
	 01:16:27
     ◼ 
      
     ►  
     It's the little Band-Aid icon in the toolbar. 
     
     
  
 
 
	 01:16:33
     ◼ 
      
     ►  
     You rub the healing tool, you take a brush, rub it over a part of the image and it just 
     
     
  
 
 
	 01:16:37
     ◼ 
      
     ►  
     replaces it, it identifies what that is and replaces it. 
     
     
  
 
 
	 01:16:42
     ◼ 
      
     ►  
     They have a demo video on their blog. 
     
     
  
 
 
	 01:16:44
     ◼ 
      
     ►  
     Go to pixelmature.com/blog. 
     
     
  
 
 
	 01:16:45
     ◼ 
      
     ►  
     Look at their latest post. 
     
     
  
 
 
	 01:16:47
     ◼ 
      
     ►  
     They have a demo video. 
     
     
  
 
 
	 01:16:48
     ◼ 
      
     ►  
     You have to see it to believe it. 
     
     
  
 
 
	 01:16:49
     ◼ 
      
     ►  
     What they've got is a picture of a woman laying on grass, a bunch of balloons around her. 
     
     
  
 
 
	 01:16:53
     ◼ 
      
     ►  
     You use the healing tool and rub it over one of those balloons. 
     
     
  
 
 
	 01:16:57
     ◼ 
      
     ►  
     It gets replaced with grass and it's all sort of seamlessly meshed together so that it doesn't 
     
     
  
 
 
	 01:17:02
     ◼ 
      
     ►  
     look like the balloon wasn't even there. 
     
     
  
 
 
	 01:17:05
     ◼ 
      
     ►  
     You could do it with a brush. 
     
     
  
 
 
	 01:17:06
     ◼ 
      
     ►  
     do it with the selection tool. Select an area of the screen, invoke the healing tool, and 
     
     
  
 
 
	 01:17:10
     ◼ 
      
     ►  
     boom. It's like magic. It's a magic feature. I don't think there's anybody else in the 
     
     
  
 
 
	 01:17:17
     ◼ 
      
     ►  
     app store that has a feature like this. You've got to see it to believe it. Go to pixelmature.com/blog 
     
     
  
 
 
	 01:17:23
     ◼ 
      
     ►  
     to see the demo video. Just go to pixelmature.com to find out more about the app. It's just 
     
     
  
 
 
	 01:17:32
     ◼ 
      
     ►  
     fantastic app. If you don't have it, you're absolutely nuts. Unbelievably good app. 
     
     
  
 
 
	 01:17:38
     ◼ 
      
     ►  
     I actually use a—I don't know if it's Pixelmator. 
     
     
  
 
 
	 01:17:41
     ◼ 
      
     ►  
     Here's what it is. It's Pixelmator. 
     
     
  
 
 
	 01:17:43
     ◼ 
      
     ►  
     Whatever you pronounce it. 
     
     
  
 
 
	 01:17:44
     ◼ 
      
     ►  
     Like Automator. 
     
     
  
 
 
	 01:17:45
     ◼ 
      
     ►  
     That's what I figured. 
     
     
  
 
 
	 01:17:46
     ◼ 
      
     ►  
     But first time they sponsored the show, I always thought it was Pixelmator. And somebody—I 
     
     
  
 
 
	 01:17:52
     ◼ 
      
     ►  
     don't know who—somebody convinced me months ago when I said that. They're like, "No, 
     
     
  
 
 
	 01:17:55
     ◼ 
      
     ►  
     these guys are from the Netherlands," or something like that. It's Pixelmator. And 
     
     
  
 
 
	 01:17:58
     ◼ 
      
     ►  
     I thought, "Really? I never knew that." So the first time they sponsored the show, 
     
     
  
 
 
	 01:18:01
     ◼ 
      
     ►  
     I read it as Pixelmator. And then I got all these emails from people saying, "Oh, great 
     
     
  
 
 
	 01:18:06
     ◼ 
      
     ►  
     show. But by the way, you botched it on their name." And then I asked them, and they were 
     
     
  
 
 
	 01:18:11
     ◼ 
      
     ►  
     very, very nice about it. And they said they don't care how I pronounce it, but it's Pixelmator. 
     
     
  
 
 
	 01:18:15
     ◼ 
      
     ►  
     But now it's like a gag, and I don't know which way to go with it. I don't know which 
     
     
  
 
 
	 01:18:20
     ◼ 
      
     ►  
     way to go. I don't know if I should run with the gag and keep mispronouncing it the John 
     
     
  
 
 
	 01:18:24
     ◼ 
      
     ►  
     Gruber way or if I should do it the right way. But just in case anybody's actually confused, 
     
     
  
 
 
	 01:18:28
     ◼ 
      
     ►  
     it really is Pixelmator. 
     
     
  
 
 
	 01:18:29
     ◼ 
      
     ►  
     Okay, well I like Pixelmator a lot. I actually use it a pretty much... that's like my go-to 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     thing now because I used to use Photoshop all the time. Photoshop's sort of overkill 
     
     
  
 
 
	 01:18:39
     ◼ 
      
     ►  
     though. I don't really need to do any kind of major professional editing to that extent 
     
     
  
 
 
	 01:18:47
     ◼ 
      
     ►  
     with PSD files. So now I just use pretty much Pixelmator for every little image tweaks that 
     
     
  
 
 
 
	 01:18:54
     ◼ 
      
     ►  
     The healing tool thing, you've got to see this video. I mean, it's just mind-boggling. 
     
     
  
 
 
	 01:18:58
     ◼ 
      
     ►  
     I haven't tried that yet. It comes from an indie developer shop with two or three guys. It's just unbelievable. Really check it out. 
     
     
  
 
 
	 01:19:04
     ◼ 
      
     ►  
     You see any other questions? Let's get a couple more questions and we can wrap up the show. 
     
     
  
 
 
	 01:19:09
     ◼ 
      
     ►  
     Yeah, I got one that I think I didn't see anyone address it. Probably someone addressed this in one of their reviews. 
     
     
  
 
 
	 01:19:14
     ◼ 
      
     ►  
     I haven't gotten through all of them quite yet. 
     
     
  
 
 
	 01:19:17
     ◼ 
      
     ►  
     Nut Media asks, "Does the iPhone 5 camera take 
     
     
  
 
 
	 01:19:21
     ◼ 
      
     ►  
     3.2 or 16 by 9 photos? 
     
     
  
 
 
	 01:19:25
     ◼ 
      
     ►  
     The answer is when you're holding it in landscape mode, 
     
     
  
 
 
	 01:19:29
     ◼ 
      
     ►  
     it takes 3.2 photos. 
     
     
  
 
 
	 01:19:31
     ◼ 
      
     ►  
     It's a little bit tricky because, of course, 
     
     
  
 
 
	 01:19:34
     ◼ 
      
     ►  
     the screen is longer, 
     
     
  
 
 
	 01:19:35
     ◼ 
      
     ►  
     so you wonder if it's taking these long photos, 
     
     
  
 
 
	 01:19:38
     ◼ 
      
     ►  
     but they actually redid the camera, 
     
     
  
 
 
	 01:19:41
     ◼ 
      
     ►  
     so you have quite a large now photo snapper area 
     
     
  
 
 
	 01:19:46
     ◼ 
      
     ►  
     on the right-hand side when you're holding it horizontally, 
     
     
  
 
 
	 01:19:50
     ◼ 
      
     ►  
     or when you're holding it vertically, 
     
     
  
 
 
	 01:19:51
     ◼ 
      
     ►  
     it's at the bottom. 
     
     
  
 
 
	 01:19:53
     ◼ 
      
     ►  
     But so you have a big picture-taking button now, and it squishes the screen back to basically 
     
     
  
 
 
	 01:19:59
     ◼ 
      
     ►  
     the 3x2 ratio is what ends up happening. 
     
     
  
 
 
	 01:20:03
     ◼ 
      
     ►  
     I thought the same thing, and it's actually the truth is that it takes the exact same 
     
     
  
 
 
	 01:20:07
     ◼ 
      
     ►  
     size pixels as the iPhone 4S, I mean same exact pixel dimensions as the iPhone 4S. 
     
     
  
 
 
 
	 01:20:13
     ◼ 
      
     ►  
     It's the same dimensions. 
     
     
  
 
 
	 01:20:14
     ◼ 
      
     ►  
     Right, 8 megapixel. 
     
     
  
 
 
 
 
	 01:20:17
     ◼ 
      
     ►  
     And of course that's different if you do the panoramic mode, which is huge. 
     
     
  
 
 
	 01:20:21
     ◼ 
      
     ►  
     I took one and stuck it in my review, and I had to shrink it down so much because it 
     
     
  
 
 
	 01:20:26
     ◼ 
      
     ►  
     ended up being like something ridiculous. 
     
     
  
 
 
	 01:20:28
     ◼ 
      
     ►  
     It was like 100,000 pixels by something else or something like that. 
     
     
  
 
 
	 01:20:31
     ◼ 
      
     ►  
     And so I of course had to shrink that down to get it to work. 
     
     
  
 
 
	 01:20:33
     ◼ 
      
     ►  
     But it's sort of interesting that the only way to take those panoramic shots is by holding 
     
     
  
 
 
	 01:20:38
     ◼ 
      
     ►  
     it horizontally, not holding it—or sorry, by holding it vertically, not holding it horizontally. 
     
     
  
 
 
 
	 01:20:44
     ◼ 
      
     ►  
     It's counterintuitive because you think, well, it's so super wide, the result, that 
     
     
  
 
 
	 01:20:48
     ◼ 
      
     ►  
     you're going to hold the camera wide. 
     
     
  
 
 
	 01:20:50
     ◼ 
      
     ►  
     But if you think about it, it actually makes sense because they're gonna stitch it together 
     
     
  
 
 
	 01:20:53
     ◼ 
      
     ►  
     anyway, so why not get the most vertical data as possible as you're shooting. 
     
     
  
 
 
	 01:21:03
     ◼ 
      
     ►  
     So it actually does kind of make sense, but it is counterintuitive. 
     
     
  
 
 
	 01:21:06
     ◼ 
      
     ►  
     I think it also helps you hold the camera, because the iPhones I find, always find, is 
     
     
  
 
 
	 01:21:10
     ◼ 
      
     ►  
     easier to hold up and down than it is left. 
     
     
  
 
 
 
	 01:21:17
     ◼ 
      
     ►  
     Especially now that it's even thinner, 
     
     
  
 
 
	 01:21:19
     ◼ 
      
     ►  
     you're kind of, you know, you're being very delicate 
     
     
  
 
 
	 01:21:21
     ◼ 
      
     ►  
     with your fingertips to hold it 
     
     
  
 
 
	 01:21:23
     ◼ 
      
     ►  
     if you're holding it in landscape mode. 
     
     
  
 
 
	 01:21:25
     ◼ 
      
     ►  
     - Here's a quick question. 
     
     
  
 
 
	 01:21:26
     ◼ 
      
     ►  
     I've gotten this a couple of times, 
     
     
  
 
 
	 01:21:27
     ◼ 
      
     ►  
     is do folders fit another row of icons? 
     
     
  
 
 
	 01:21:30
     ◼ 
      
     ►  
     Yes, they do. 
     
     
  
 
 
	 01:21:31
     ◼ 
      
     ►  
     So instead of three rows of icons, 
     
     
  
 
 
	 01:21:33
     ◼ 
      
     ►  
     you get a four by four array in a folder on the screen. 
     
     
  
 
 
	 01:21:37
     ◼ 
      
     ►  
     - Yeah, it's sort of funny in the reviews I have read, 
     
     
  
 
 
	 01:21:41
     ◼ 
      
     ►  
     like no one really talks about the extra row of icons 
     
     
  
 
 
	 01:21:43
     ◼ 
      
     ►  
     as being like a big thing. 
     
     
  
 
 
	 01:21:44
     ◼ 
      
     ►  
     And you would have, you know, 
     
     
  
 
 
	 01:21:45
     ◼ 
      
     ►  
     when you first saw the picture, whoever, 
     
     
  
 
 
	 01:21:47
     ◼ 
      
     ►  
     I think it was 9to5Mac, you know, actually got, 
     
     
  
 
 
	 01:21:49
     ◼ 
      
     ►  
     figured out the correct code within Xcode or whatever 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     to make it do the extra thing. 
     
     
  
 
 
	 01:21:55
     ◼ 
      
     ►  
     And that was like the big reveal 
     
     
  
 
 
	 01:21:56
     ◼ 
      
     ►  
     because it showed that we were gonna get a bigger screen. 
     
     
  
 
 
	 01:21:59
     ◼ 
      
     ►  
     But no one really talks about that anymore. 
     
     
  
 
 
	 01:22:00
     ◼ 
      
     ►  
     It is nice, it's nice to have an extra row. 
     
     
  
 
 
	 01:22:02
     ◼ 
      
     ►  
     It's great to have an extra row 
     
     
  
 
 
	 01:22:04
     ◼ 
      
     ►  
     within the folders themselves. 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     But I don't know, 
     
     
  
 
 
	 01:22:08
     ◼ 
      
     ►  
     I actually tweeted this out earlier today. 
     
     
  
 
 
	 01:22:10
     ◼ 
      
     ►  
     I don't know, I know you said in your review 
     
     
  
 
 
	 01:22:12
     ◼ 
      
     ►  
     that you were kind of in between thinking between the-- 
     
     
  
 
 
	 01:22:19
     ◼ 
      
     ►  
     which was better, the 3 and 1/2 screen or the 4-inch screen. 
     
     
  
 
 
	 01:22:22
     ◼ 
      
     ►  
     And I kind of alluded to the same thinking of it. 
     
     
  
 
 
	 01:22:26
     ◼ 
      
     ►  
     But now after using it, now that I'm out and about using it, 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     and I'm switching pretty regularly today 
     
     
  
 
 
	 01:22:31
     ◼ 
      
     ►  
     since I upgraded to iOS 6 on the 4S, 
     
     
  
 
 
	 01:22:33
     ◼ 
      
     ►  
     it's just like I look at the 4S now after using the iPhone 5, 
     
     
  
 
 
	 01:22:38
     ◼ 
      
     ►  
     and it just looks like the short, stumpy, slow, 
     
     
  
 
 
	 01:22:42
     ◼ 
      
     ►  
     younger sibling. 
     
     
  
 
 
	 01:22:43
     ◼ 
      
     ►  
     It reminds me of the stumpy iPod Nano for some reason. 
     
     
  
 
 
 
	 01:22:48
     ◼ 
      
     ►  
     I use the word squat. 
     
     
  
 
 
 
	 01:22:51
     ◼ 
      
     ►  
     - I also found, and it's funny, 
     
     
  
 
 
	 01:22:52
     ◼ 
      
     ►  
     'cause I spent all day yesterday really writing that review. 
     
     
  
 
 
	 01:22:55
     ◼ 
      
     ►  
     I mean, I was really in writing mode all day long. 
     
     
  
 
 
	 01:22:57
     ◼ 
      
     ►  
     And just today, I realized that I've actually subtly, 
     
     
  
 
 
	 01:23:03
     ◼ 
      
     ►  
     subconsciously developed a new grip on the phone 
     
     
  
 
 
	 01:23:07
     ◼ 
      
     ►  
     that does actually make my thumb, 
     
     
  
 
 
	 01:23:10
     ◼ 
      
     ►  
     like I called it, I used the baseball parlor, 
     
     
  
 
 
	 01:23:13
     ◼ 
      
     ►  
     it's like choking up, like you're choking up on a bat. 
     
     
  
 
 
	 01:23:15
     ◼ 
      
     ►  
     But I found myself today, I went out to grab a sandwich, 
     
     
  
 
 
	 01:23:21
     ◼ 
      
     ►  
     and I noticed, and I was reading, checking Twitter, 
     
     
  
 
 
	 01:23:24
     ◼ 
      
     ►  
     and without thinking about the grip, 
     
     
  
 
 
	 01:23:26
     ◼ 
      
     ►  
     I noticed that I was doing it. 
     
     
  
 
 
	 01:23:28
     ◼ 
      
     ►  
     So I do think that that's growing on me, 
     
     
  
 
 
	 01:23:32
     ◼ 
      
     ►  
     and I know that when I spoke to Apple PR 
     
     
  
 
 
	 01:23:36
     ◼ 
      
     ►  
     and questioned it on day one when I got it, 
     
     
  
 
 
	 01:23:39
     ◼ 
      
     ►  
     they said, "Give it a week." 
     
     
  
 
 
	 01:23:41
     ◼ 
      
     ►  
     They've been carrying it around for a while 
     
     
  
 
 
	 01:23:44
     ◼ 
      
     ►  
     and that you get used, you really do get used to it. 
     
     
  
 
 
	 01:23:46
     ◼ 
      
     ►  
     But that they totally understood that they agreed 
     
     
  
 
 
	 01:23:50
     ◼ 
      
     ►  
     that the first day, if you are like an iPhone user daily, 
     
     
  
 
 
	 01:23:55
     ◼ 
      
     ►  
     it is definitely different. 
     
     
  
 
 
 
	 01:23:59
     ◼ 
      
     ►  
     It's just, it's longer, so it is a different balance. 
     
     
  
 
 
	 01:24:03
     ◼ 
      
     ►  
     You're almost forced to hold it differently. 
     
     
  
 
 
	 01:24:06
     ◼ 
      
     ►  
     just to make sure that it's going to be secure in your hand and feel like it's going to tip 
     
     
  
 
 
	 01:24:10
     ◼ 
      
     ►  
     over or something. 
     
     
  
 
 
	 01:24:12
     ◼ 
      
     ►  
     Micah Clemens asks, "How has the speaker improved or changed for the iPhone 5? Any proximity 
     
     
  
 
 
	 01:24:18
     ◼ 
      
     ►  
     sensor issues a la the iPhone 4?" Proximity sensor, I'd say I've noticed nothing. I mean, 
     
     
  
 
 
	 01:24:23
     ◼ 
      
     ►  
     it just seems to just work just the way it's supposed to. 
     
     
  
 
 
	 01:24:26
     ◼ 
      
     ►  
     Speaker, I would say no change. 
     
     
  
 
 
	 01:24:28
     ◼ 
      
     ►  
     Yes, I actually highlighted a different tweet that I was also asking about the speaker. 
     
     
  
 
 
	 01:24:34
     ◼ 
      
     ►  
     I tried it out a little bit right before we went on. 
     
     
  
 
 
	 01:24:38
     ◼ 
      
     ►  
     I assume we mean the speaker, not the earpiece, 
     
     
  
 
 
	 01:24:41
     ◼ 
      
     ►  
     for listening to a phone call, but rather 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     for playing music or playing a podcast or something through. 
     
     
  
 
 
	 01:24:47
     ◼ 
      
     ►  
     And to that end, I don't notice any difference. 
     
     
  
 
 
	 01:24:50
     ◼ 
      
     ►  
     I think that it's pretty much the same. 
     
     
  
 
 
	 01:24:52
     ◼ 
      
     ►  
     If anything, I feel like the 4S one 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     may have been a little bit louder at the same setting. 
     
     
  
 
 
	 01:24:59
     ◼ 
      
     ►  
     I don't know if that's a device change, if that's 
     
     
  
 
 
	 01:25:02
     ◼ 
      
     ►  
     something else, or maybe it's just my hearing is weird. 
     
     
  
 
 
	 01:25:05
     ◼ 
      
     ►  
     But in terms of the speaker for listening to phone calls, 
     
     
  
 
 
	 01:25:09
     ◼ 
      
     ►  
     Apple's made this big thing about how they have 
     
     
  
 
 
	 01:25:11
     ◼ 
      
     ►  
     all the noise, they have some new noise canceling elements. 
     
     
  
 
 
	 01:25:15
     ◼ 
      
     ►  
     - A third microphone. 
     
     
  
 
 
	 01:25:16
     ◼ 
      
     ►  
     - And I did a, a third microphone, right, 
     
     
  
 
 
	 01:25:18
     ◼ 
      
     ►  
     and I did a call and it seemed great. 
     
     
  
 
 
	 01:25:20
     ◼ 
      
     ►  
     I honestly don't hold the phone up to my ear 
     
     
  
 
 
	 01:25:23
     ◼ 
      
     ►  
     that much when I make calls. 
     
     
  
 
 
	 01:25:24
     ◼ 
      
     ►  
     I do use the earbuds a lot. 
     
     
  
 
 
	 01:25:26
     ◼ 
      
     ►  
     - Yeah, I try to, too. 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     I also think that in my week, I didn't do any kind of specific testing on it. 
     
     
  
 
 
	 01:25:34
     ◼ 
      
     ►  
     I do think that the improvements I noticed last year in the vibrator in the 4S have translated 
     
     
  
 
 
	 01:25:40
     ◼ 
      
     ►  
     over to this one. 
     
     
  
 
 
	 01:25:41
     ◼ 
      
     ►  
     It seems like it is really – I forget. 
     
     
  
 
 
	 01:25:44
     ◼ 
      
     ►  
     Somebody explained the technical difference in how they changed the vibrator in the 4S, 
     
     
  
 
 
	 01:25:49
     ◼ 
      
     ►  
     but it was all new compared to the ones before and I think that this phone has a really – it's 
     
     
  
 
 
 
	 01:25:55
     ◼ 
      
     ►  
     One thing that is also different with Apple and a lot of these other companies, and Amazon 
     
     
  
 
 
	 01:26:01
     ◼ 
      
     ►  
     is one of them, is Amazon has gone with the new tablets with stereo speakers and they're 
     
     
  
 
 
	 01:26:06
     ◼ 
      
     ►  
     bragging about it. 
     
     
  
 
 
	 01:26:07
     ◼ 
      
     ►  
     I've never gotten a straight answer out of Apple, but I do get the impression that their 
     
     
  
 
 
	 01:26:11
     ◼ 
      
     ►  
     idea is that stereo speakers on these tiny devices make no sense because they're too 
     
     
  
 
 
 
	 01:26:18
     ◼ 
      
     ►  
     You don't, you know, there's no point in having stereo speakers that are right next to each 
     
     
  
 
 
 
	 01:26:22
     ◼ 
      
     ►  
     Right, right. There is an ideal space in between speakers for you to get the full stereo effect 
     
     
  
 
 
	 01:26:29
     ◼ 
      
     ►  
     of something, and how can they squeeze that in to such a small device? 
     
     
  
 
 
	 01:26:34
     ◼ 
      
     ►  
     Maybe there's an – arguably, there's some kind of logic to having stereo speakers on 
     
     
  
 
 
	 01:26:38
     ◼ 
      
     ►  
     a tablet, maybe, on a big tablet, but there's none on a phone. 
     
     
  
 
 
 
	 01:26:43
     ◼ 
      
     ►  
     And famously, what you think are two speakers at the bottom of your phone have never been 
     
     
  
 
 
	 01:26:46
     ◼ 
      
     ►  
     two speakers. There's only one speaker. 
     
     
  
 
 
 
	 01:26:49
     ◼ 
      
     ►  
     can play some music through the speakers and cover up one of the—I forget which side, 
     
     
  
 
 
	 01:26:52
     ◼ 
      
     ►  
     left or right, but cover up the one side and all the sound gets blocked. 
     
     
  
 
 
	 01:26:57
     ◼ 
      
     ►  
     And they may—people may actually recognize that now because the headphone jack is at 
     
     
  
 
 
	 01:27:03
     ◼ 
      
     ►  
     the bottom now. It makes one of the speakers' grills significantly smaller than the other. 
     
     
  
 
 
	 01:27:07
     ◼ 
      
     ►  
     I actually thought with my original iPhone—I didn't know that. I didn't know it wasn't 
     
     
  
 
 
	 01:27:10
     ◼ 
      
     ►  
     stereo. I just looked and thought that there were two speakers. And so I remember—I didn't 
     
     
  
 
 
	 01:27:16
     ◼ 
      
     ►  
     go to the Genius Bar specifically for that problem. 
     
     
  
 
 
	 01:27:18
     ◼ 
      
     ►  
     I went there for some other problem with the phone, 
     
     
  
 
 
	 01:27:20
     ◼ 
      
     ►  
     with the original iPhone, but I said, 
     
     
  
 
 
	 01:27:22
     ◼ 
      
     ►  
     and by the way, it looks like one of my speakers 
     
     
  
 
 
	 01:27:23
     ◼ 
      
     ►  
     is blown out, and he goes, no, 
     
     
  
 
 
	 01:27:24
     ◼ 
      
     ►  
     there's no speaker on that side. 
     
     
  
 
 
	 01:27:26
     ◼ 
      
     ►  
     I was like, oh, and I felt like that. 
     
     
  
 
 
	 01:27:27
     ◼ 
      
     ►  
     I felt like a big dummy. 
     
     
  
 
 
	 01:27:28
     ◼ 
      
     ►  
     I was like, huh. 
     
     
  
 
 
	 01:27:30
     ◼ 
      
     ►  
     He was like, yeah, people come in, 
     
     
  
 
 
	 01:27:31
     ◼ 
      
     ►  
     he was like, people come in here all the time about that. 
     
     
  
 
 
	 01:27:34
     ◼ 
      
     ►  
     - That's funny. 
     
     
  
 
 
	 01:27:35
     ◼ 
      
     ►  
     You know, one other, 
     
     
  
 
 
	 01:27:36
     ◼ 
      
     ►  
     while we're speaking of the kind of the bottom part 
     
     
  
 
 
	 01:27:39
     ◼ 
      
     ►  
     of the device, I've noticed that I actually really like 
     
     
  
 
 
	 01:27:44
     ◼ 
      
     ►  
     the headphone jack being at the bottom. I keep trying to put it on the top when I first go to 
     
     
  
 
 
	 01:27:49
     ◼ 
      
     ►  
     plug in because I'm just used to it, but I like it because it seems it's a much more natural 
     
     
  
 
 
	 01:27:55
     ◼ 
      
     ►  
     flow from your hand to putting the device in your pocket because you don't have to flip it 
     
     
  
 
 
	 01:28:00
     ◼ 
      
     ►  
     around in order to do so because you're holding it in your hand and then I just put my hand kind 
     
     
  
 
 
	 01:28:06
     ◼ 
      
     ►  
     of down to my pocket area and then just like let it drop in there rather than having to to kind of 
     
     
  
 
 
	 01:28:12
     ◼ 
      
     ►  
     of flip it around it and make sure that the headphone jack is the thing up. So in other 
     
     
  
 
 
	 01:28:18
     ◼ 
      
     ►  
     words, I'm just putting it in my pocket bottom up rather than top up, and I find that flow 
     
     
  
 
 
	 01:28:24
     ◼ 
      
     ►  
     to be actually nice. 
     
     
  
 
 
	 01:28:25
     ◼ 
      
     ►  
     I asked about that change specifically, and sometimes you can ask and they will give you 
     
     
  
 
 
	 01:28:31
     ◼ 
      
     ►  
     a "here's what we were thinking behind this change" explanation, and sometimes they won't. 
     
     
  
 
 
	 01:28:36
     ◼ 
      
     ►  
     And I thought maybe they would on this one because it's obviously not, this is not super 
     
     
  
 
 
	 01:28:40
     ◼ 
      
     ►  
     competitive. You know what I mean? They're not going to tell you about processes behind 
     
     
  
 
 
	 01:28:44
     ◼ 
      
     ►  
     how they drill the aluminum out and stuff like that. But I thought, up or down on headphones, 
     
     
  
 
 
	 01:28:49
     ◼ 
      
     ►  
     what are you thinking about that? 
     
     
  
 
 
	 01:28:51
     ◼ 
      
     ►  
     I got a very polite and non-answer. But I think it's twofold. I think one, it's exactly what 
     
     
  
 
 
	 01:28:58
     ◼ 
      
     ►  
     you said, that if you're going to be listening to stuff while the phone's in your pocket, 
     
     
  
 
 
	 01:29:04
     ◼ 
      
     ►  
     it makes total sense for it to be on the bottom because everybody puts the phone in top first, 
     
     
  
 
 
	 01:29:09
     ◼ 
      
     ►  
     I mean, does anybody put the phone in the other way if they're not connected to headphones? 
     
     
  
 
 
	 01:29:14
     ◼ 
      
     ►  
     I put the phone in top first. 
     
     
  
 
 
	 01:29:16
     ◼ 
      
     ►  
     So in the old way, if I did want to have the headphones connected while the phone was in 
     
     
  
 
 
	 01:29:21
     ◼ 
      
     ►  
     my pocket, I had to put the phone in to me upside down. 
     
     
  
 
 
	 01:29:25
     ◼ 
      
     ►  
     And I think the other factor is – and Shiller has alluded to this, I think, and I saw somebody 
     
     
  
 
 
	 01:29:33
     ◼ 
      
     ►  
     talking about it. 
     
     
  
 
 
	 01:29:34
     ◼ 
      
     ►  
     And talking about the move from the old dock connector to the new lightning connector is that 
     
     
  
 
 
	 01:29:39
     ◼ 
      
     ►  
     Apple had originally thought that people would be using iPhones with docks 
     
     
  
 
 
	 01:29:44
     ◼ 
      
     ►  
     Where you would stick it in a dock on a 30 pin connector and that that's how you would charge it 
     
     
  
 
 
	 01:29:48
     ◼ 
      
     ►  
     You'd have a dock on your desk. I mean, I think the original iPhone shipped right, right? 
     
     
  
 
 
	 01:29:51
     ◼ 
      
     ►  
     Yes, either that or I was stupid enough to buy this thing 
     
     
  
 
 
	 01:29:55
     ◼ 
      
     ►  
     I think you're right. I think it did. That's a great point 
     
     
  
 
 
	 01:30:00
     ◼ 
      
     ►  
     Yeah, that now no one well, they he's already they've said right that they're not going to know it 
     
     
  
 
 
	 01:30:05
     ◼ 
      
     ►  
     They're not gonna do a doc and that did people you know people that's not they've they don't they don't use docs 
     
     
  
 
 
	 01:30:09
     ◼ 
      
     ►  
     Themselves and they don't think customers do either people just have cables and they lay the phone on the on it flat on a thing 
     
     
  
 
 
	 01:30:15
     ◼ 
      
     ►  
     And stick a cable in there, but when they thought hey 
     
     
  
 
 
	 01:30:18
     ◼ 
      
     ►  
     I think people are gonna use a dock with this then it made sense for the headphone to be on top because 
     
     
  
 
 
	 01:30:22
     ◼ 
      
     ►  
     You know, it'd be the only way you could access the headphone 
     
     
  
 
 
	 01:30:24
     ◼ 
      
     ►  
     Yep. Yeah, that makes that makes a lot of sense 
     
     
  
 
 
	 01:30:28
     ◼ 
      
     ►  
     I have a question here from Jeremy Collins who asks, is there any other UI improvements 
     
     
  
 
 
	 01:30:37
     ◼ 
      
     ►  
     for taller screen or is it limited to simply more information? 
     
     
  
 
 
	 01:30:40
     ◼ 
      
     ►  
     So I think this is a good question because we haven't really seen this yet aside from 
     
     
  
 
 
	 01:30:45
     ◼ 
      
     ►  
     the CNN app that was -- >> And OpenTable. 
     
     
  
 
 
	 01:30:46
     ◼ 
      
     ►  
     >> And OpenTable, sorry, yes. 
     
     
  
 
 
	 01:30:50
     ◼ 
      
     ►  
     And both of those were the ones that were shown off at the actual event as good examples 
     
     
  
 
 
	 01:30:55
     ◼ 
      
     ►  
     of how you can use a larger screen. 
     
     
  
 
 
	 01:30:57
     ◼ 
      
     ►  
     So for the most part, the developers 
     
     
  
 
 
	 01:30:59
     ◼ 
      
     ►  
     who have done app updates today have just basically allowed 
     
     
  
 
 
	 01:31:03
     ◼ 
      
     ►  
     you to see more of a list view, because that's 
     
     
  
 
 
	 01:31:07
     ◼ 
      
     ►  
     like a pretty easy update to do. 
     
     
  
 
 
	 01:31:08
     ◼ 
      
     ►  
     What CNN and OpenTable are doing is really kind of rethinking 
     
     
  
 
 
	 01:31:12
     ◼ 
      
     ►  
     the way the UI can flow because you have more screen real 
     
     
  
 
 
	 01:31:17
     ◼ 
      
     ►  
     estate at the top and bottom. 
     
     
  
 
 
	 01:31:19
     ◼ 
      
     ►  
     And I haven't had too much chance 
     
     
  
 
 
	 01:31:21
     ◼ 
      
     ►  
     to play with the CNN app yet. 
     
     
  
 
 
	 01:31:23
     ◼ 
      
     ►  
     I opened it earlier. 
     
     
  
 
 
	 01:31:24
     ◼ 
      
     ►  
     But it is really totally different than it was before, and I think in a very good way. 
     
     
  
 
 
	 01:31:29
     ◼ 
      
     ►  
     So I'm pretty interested to see how app developers end up using that extra real estate in a more 
     
     
  
 
 
	 01:31:35
     ◼ 
      
     ►  
     compelling way than just adding to a list. 
     
     
  
 
 
	 01:31:38
     ◼ 
      
     ►  
     The one app—and I've gone back and forth over the years between calendar apps on iOS. 
     
     
  
 
 
	 01:31:45
     ◼ 
      
     ►  
     I've daily spent months with a whole bunch of apps, but lately I've just been using the 
     
     
  
 
 
	 01:31:49
     ◼ 
      
     ►  
     built-in one. 
     
     
  
 
 
	 01:31:52
     ◼ 
      
     ►  
     And it's a really nice improvement there, where you can have month view and actually 
     
     
  
 
 
	 01:31:56
     ◼ 
      
     ►  
     have a reasonably sized list underneath. 
     
     
  
 
 
	 01:31:58
     ◼ 
      
     ►  
     That's not to say that they redid – they didn't really redo the interface. 
     
     
  
 
 
	 01:32:02
     ◼ 
      
     ►  
     It's just that there's an app where it really does make a huge difference, where 
     
     
  
 
 
	 01:32:06
     ◼ 
      
     ►  
     before you only had like one line underneath, whereas now you get like three or three and 
     
     
  
 
 
	 01:32:09
     ◼ 
      
     ►  
     a half lines underneath, you know, so you could see your day's agenda underneath the 
     
     
  
 
 
 
 
	 01:32:16
     ◼ 
      
     ►  
     Yeah, that's so much better than – 
     
     
  
 
 
	 01:32:17
     ◼ 
      
     ►  
     I can't think of any other app, though, that is specifically really different. 
     
     
  
 
 
	 01:32:21
     ◼ 
      
     ►  
     It's just more. 
     
     
  
 
 
 
	 01:32:23
     ◼ 
      
     ►  
     I wonder, though, if you know, do people start—maybe you incorporate some sort of tray in that, 
     
     
  
 
 
	 01:32:30
     ◼ 
      
     ►  
     you know, at the bottom or at the top, kind of because you have more real estate there 
     
     
  
 
 
	 01:32:35
     ◼ 
      
     ►  
     rather than what you were doing before. 
     
     
  
 
 
	 01:32:36
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:32:37
     ◼ 
      
     ►  
     I have no idea what they'll end up doing, but I would imagine that people will be experimenting 
     
     
  
 
 
	 01:32:40
     ◼ 
      
     ►  
     with that starting as soon as they get their hands on the iPhone 5. 
     
     
  
 
 
	 01:32:43
     ◼ 
      
     ►  
     Yeah, I would think so, too. 
     
     
  
 
 
	 01:32:45
     ◼ 
      
     ►  
     I think it's really nice for—just for the obvious reason I said in my thing for 
     
     
  
 
 
	 01:32:50
     ◼ 
      
     ►  
     but reading too. And I'll tell you which app it really stands out to me is iBooks. Because 
     
     
  
 
 
	 01:33:00
     ◼ 
      
     ►  
     I've always thought that Apple's design for iBooks took away too much space by keeping 
     
     
  
 
 
	 01:33:06
     ◼ 
      
     ►  
     a chapter header or title at the top and the location thing at the bottom, where no matter 
     
     
  
 
 
	 01:33:12
     ◼ 
      
     ►  
     how you'd set it, it didn't seem like you got a comfortable amount of text on screen 
     
     
  
 
 
	 01:33:16
     ◼ 
      
     ►  
     at once, whereas now you do. 
     
     
  
 
 
	 01:33:18
     ◼ 
      
     ►  
     It really makes a big difference in that app. 
     
     
  
 
 
	 01:33:21
     ◼ 
      
     ►  
     And Instapaper, I think Instapaper always took greater advantage of the screen space, 
     
     
  
 
 
	 01:33:27
     ◼ 
      
     ►  
     like when you tap to make the toolbar and everything go away. 
     
     
  
 
 
	 01:33:32
     ◼ 
      
     ►  
     Always use the screen better than iBooks does, but it's really, really nice to have Instapaper 
     
     
  
 
 
	 01:33:37
     ◼ 
      
     ►  
     now on this device. 
     
     
  
 
 
	 01:33:39
     ◼ 
      
     ►  
     Yeah, and something like Techmeme too, just a web app, you know, just a web version of 
     
     
  
 
 
	 01:33:46
     ◼ 
      
     ►  
     it is much better because you're just displaying so much more information and that's not a 
     
     
  
 
 
	 01:33:50
     ◼ 
      
     ►  
     native app, it's just within Safari itself, but because Safari now has so much more screen 
     
     
  
 
 
	 01:33:55
     ◼ 
      
     ►  
     real estate, you know, one thing I sort of wish they would have borrowed the same thing 
     
     
  
 
 
	 01:34:00
     ◼ 
      
     ►  
     that they're doing now, when you hold Safari horizontally, there's a new button at the 
     
     
  
 
 
	 01:34:06
     ◼ 
      
     ►  
     bottom to be able to make the top and bottom fade away, the top and bottom bars, but you 
     
     
  
 
 
	 01:34:12
     ◼ 
      
     ►  
     can't do that in vertical mode, and I really wish they would have done that. 
     
     
  
 
 
	 01:34:17
     ◼ 
      
     ►  
     You know, there's times when I'm just scrolling through a bunch of information, like on TechName 
     
     
  
 
 
	 01:34:22
     ◼ 
      
     ►  
     for example, and I don't really need both the URL bar and the bottom bar there. 
     
     
  
 
 
	 01:34:28
     ◼ 
      
     ►  
     So I wish they would have brought that over to the vertical mode as well. 
     
     
  
 
 
	 01:34:31
     ◼ 
      
     ►  
     Yeah, I almost – I suspect it's because they don't want to cram another button there, 
     
     
  
 
 
	 01:34:38
     ◼ 
      
     ►  
     whereas when you're in horizontal mode, there's a lot more room for a button. 
     
     
  
 
 
	 01:34:43
     ◼ 
      
     ►  
     But I kind of do agree where it makes as much sense as a feature in vertical mode as in 
     
     
  
 
 
	 01:34:49
     ◼ 
      
     ►  
     horizontal mode. 
     
     
  
 
 
	 01:34:50
     ◼ 
      
     ►  
     The other thing with putting another button – and I don't know. 
     
     
  
 
 
	 01:34:53
     ◼ 
      
     ►  
     I don't want to design the app for them, but I do kind of wish they had figured out 
     
     
  
 
 
	 01:34:57
     ◼ 
      
     ►  
     some way to do it, is iCloud tabs, where this is one of my favorite features that Apple 
     
     
  
 
 
	 01:35:08
     ◼ 
      
     ►  
     has added across the system this year. 
     
     
  
 
 
	 01:35:11
     ◼ 
      
     ►  
     And I really, you know, I was looking forward to it, getting all my stuff, getting all my 
     
     
  
 
 
	 01:35:15
     ◼ 
      
     ►  
     computers on Mountain Lion, all my Macs on Mountain Lion, and all my devices on iOS 6, 
     
     
  
 
 
	 01:35:19
     ◼ 
      
     ►  
     and it's great. 
     
     
  
 
 
	 01:35:22
     ◼ 
      
     ►  
     Except that on the Mac, Safari, the clouds, you just click that cloud button and there's 
     
     
  
 
 
	 01:35:27
     ◼ 
      
     ►  
     the list of them. And on the phone, you've kind of got to go to bookmarks and then go 
     
     
  
 
 
	 01:35:31
     ◼ 
      
     ►  
     back to iCloud tabs, and there it is. And you're never going to just leave it there, 
     
     
  
 
 
	 01:35:35
     ◼ 
      
     ►  
     so you're always like three taps away from it. 
     
     
  
 
 
	 01:35:39
     ◼ 
      
     ►  
     And it's great on the iPad, too, because it's the exact same way on the iPad, where it's 
     
     
  
 
 
	 01:35:42
     ◼ 
      
     ►  
     an actual icon. But here, yeah, it's buried in the menu system. 
     
     
  
 
 
	 01:35:46
     ◼ 
      
     ►  
     And I think it's a great feature. I mean, I am always thinking that I've got this thing. 
     
     
  
 
 
	 01:35:51
     ◼ 
      
     ►  
     I was reading MG's review of the phone, and where is it? I thought I had it, and it's 
     
     
  
 
 
	 01:35:57
     ◼ 
      
     ►  
     because I forget I was on a different Mac or a different device or whatever. 
     
     
  
 
 
	 01:36:01
     ◼ 
      
     ►  
     I've got open tabs on every device 
     
     
  
 
 
	 01:36:05
     ◼ 
      
     ►  
     and I never remember which one they're on. And iCloud tab is exactly 
     
     
  
 
 
	 01:36:09
     ◼ 
      
     ►  
     what I need. And while we're 
     
     
  
 
 
	 01:36:13
     ◼ 
      
     ►  
     in Safari, someone else brought up Brad 
     
     
  
 
 
	 01:36:17
     ◼ 
      
     ►  
     @beingbrad says, "Why does Safari still have separate search and URL fields? 
     
     
  
 
 
	 01:36:21
     ◼ 
      
     ►  
     Hate that so much." Obviously, Apple just changed this 
     
     
  
 
 
	 01:36:25
     ◼ 
      
     ►  
     in Safari for OS X, but it remains the same in Safari for iOS, where they don't have a 
     
     
  
 
 
	 01:36:32
     ◼ 
      
     ►  
     unified search bar. 
     
     
  
 
 
	 01:36:37
     ◼ 
      
     ►  
     And I don't know why that is, except I think it makes more sense on an iOS device because 
     
     
  
 
 
	 01:36:43
     ◼ 
      
     ►  
     you're touching something. 
     
     
  
 
 
	 01:36:44
     ◼ 
      
     ►  
     You're going for a touch target with your thumb rather than, you know, if you're using 
     
     
  
 
 
	 01:36:49
     ◼ 
      
     ►  
     tabs or the tab key or whatnot to get it to kind of navigate around or if you're 
     
     
  
 
 
	 01:36:53
     ◼ 
      
     ►  
     using a you know your your finger to just navigate around it's it's sort of 
     
     
  
 
 
	 01:36:58
     ◼ 
      
     ►  
     tedious to switch between two different two different boxes up top sort of 
     
     
  
 
 
	 01:37:03
     ◼ 
      
     ►  
     redundant whereas because you're touching it you can just kind of know 
     
     
  
 
 
	 01:37:09
     ◼ 
      
     ►  
     what you know what you want to hit whether you want to hit the URL or the 
     
     
  
 
 
	 01:37:12
     ◼ 
      
     ►  
     search bar and it's the same thing because it's you know it's all a thumbs 
     
     
  
 
 
	 01:37:16
     ◼ 
      
     ►  
     It is a good question. I think the answer is actually even more simple than that. I 
     
     
  
 
 
	 01:37:21
     ◼ 
      
     ►  
     think it's because when you're in the URL field, they give you a special keyboard that's 
     
     
  
 
 
	 01:37:25
     ◼ 
      
     ►  
     optimized for URLs with characters like underscores and dashes and doesn't have a spacebar. 
     
     
  
 
 
	 01:37:31
     ◼ 
      
     ►  
     You get a dot com button. 
     
     
  
 
 
	 01:37:34
     ◼ 
      
     ►  
     And I think that's the explanation is that the advantage of having one is there's a big 
     
     
  
 
 
	 01:37:40
     ◼ 
      
     ►  
     tradeoff there where they would lose the – you'd only have the normal keyboard whereas now 
     
     
  
 
 
	 01:37:46
     ◼ 
      
     ►  
     you have this special, you're entering a URL keyboard, which would go away. So that's why 
     
     
  
 
 
	 01:37:51
     ◼ 
      
     ►  
     I think iOS still has two fields. Wouldn't be a bad preference, though. 
     
     
  
 
 
	 01:37:55
     ◼ 
      
     ►  
     **Matt Stauffer:** That makes sense. 
     
     
  
 
 
	 01:37:56
     ◼ 
      
     ►  
     **Ezra Klein:** And then, you know, I mean, Safari has a bunch of preferences. They even added a... 
     
     
  
 
 
	 01:38:00
     ◼ 
      
     ►  
     And they just stash it in that, not just in setting Safari, put it all the way down in setting Safari 
     
     
  
 
 
	 01:38:06
     ◼ 
      
     ►  
     Advanced, where they've got the new developer mode, the web inspector. Put it in there, 
     
     
  
 
 
	 01:38:12
     ◼ 
      
     ►  
     because the sort of people who really want that, you know, are the type of people who 
     
     
  
 
 
	 01:38:17
     ◼ 
      
     ►  
     wouldn't hesitate to go three levels deep in settings to turn it on. But I think it 
     
     
  
 
 
	 01:38:21
     ◼ 
      
     ►  
     would be a good, I think it would be a great preference setting. 
     
     
  
 
 
	 01:38:25
     ◼ 
      
     ►  
     There's a, then there's the conspiratorial thought that, you know, that would lead to 
     
     
  
 
 
	 01:38:28
     ◼ 
      
     ►  
     more Google searches. 
     
     
  
 
 
	 01:38:29
     ◼ 
      
     ►  
     Well, but I see, I don't think that carries any water though, because if that were the 
     
     
  
 
 
	 01:38:33
     ◼ 
      
     ►  
     case then they wouldn't have added it to the Mac version of Safari. 
     
     
  
 
 
	 01:38:36
     ◼ 
      
     ►  
     Yeah, right. I agree. 
     
     
  
 
 
	 01:38:38
     ◼ 
      
     ►  
     I think I'm running out of questions here, and I think we're probably running out of 
     
     
  
 
 
 
	 01:38:44
     ◼ 
      
     ►  
     But do you see any other good ones? 
     
     
  
 
 
	 01:38:47
     ◼ 
      
     ►  
     >> Someone -- let's see. 
     
     
  
 
 
	 01:38:48
     ◼ 
      
     ►  
     Amit Runchal asked, kind of curious to hear our thoughts about the rift in iOS 6 UI elements, 
     
     
  
 
 
	 01:38:57
     ◼ 
      
     ►  
     you know, between the supposed rift at Apple between Forstall and maybe Johnny Ive or whoever 
     
     
  
 
 
	 01:39:03
     ◼ 
      
     ►  
     it is, but basically with all the the skeuomorphic stuff I think is what he's referring to. So 
     
     
  
 
 
	 01:39:09
     ◼ 
      
     ►  
     some of the, you know, the felt in Game Center and that kind of stuff. 
     
     
  
 
 
	 01:39:16
     ◼ 
      
     ►  
     Yeah, the contentious theory on that is that there's two camps inside Apple that are sort 
     
     
  
 
 
	 01:39:23
     ◼ 
      
     ►  
     of opposed, where there's the camp that likes the sort of non-skeuomorphic look of apps 
     
     
  
 
 
	 01:39:31
     ◼ 
      
     ►  
     like Mail, Safari, and even new updated ones like Music and the App Store and Maps. Maps 
     
     
  
 
 
	 01:39:42
     ◼ 
      
     ►  
     is another good example where it's just like this sort of pure Chrome look versus the Game 
     
     
  
 
 
	 01:39:49
     ◼ 
      
     ►  
     Center calendar, whatever. I think there's some merit to that from what I've heard that 
     
     
  
 
 
	 01:39:56
     ◼ 
      
     ►  
     there's definitely people who are opposed to the calendar app on the iPad and the Mac. But 
     
     
  
 
 
	 01:40:04
     ◼ 
      
     ►  
     I don't think it's like a religious war where somebody really wants to like… I don't think 
     
     
  
 
 
	 01:40:13
     ◼ 
      
     ►  
     it's like a problem, like a sign of internal division. 
     
     
  
 
 
	 01:40:22
     ◼ 
      
     ►  
     Well, I mean, it is, it's just, I don't know, everyone I talk to doesn't seem to like the, 
     
     
  
 
 
	 01:40:29
     ◼ 
      
     ►  
     you know, either the felt or any of the calendar stuff, but Apple still feels the go with it. I 
     
     
  
 
 
	 01:40:36
     ◼ 
      
     ►  
     mean, is that for the, I don't know, the common person to feel like, you know, you're replacing 
     
     
  
 
 
	 01:40:42
     ◼ 
      
     ►  
     your desk calendar with a version that's like a digital representation of it? 
     
     
  
 
 
	 01:40:49
     ◼ 
      
     ►  
     I actually wonder how much of it and I don't know I mean I think forestall is probably a little bit on the 
     
     
  
 
 
	 01:40:53
     ◼ 
      
     ►  
     skeuomorphic side 
     
     
  
 
 
	 01:40:54
     ◼ 
      
     ►  
     But I really think that the leading proponent of it was Steve Jobs personally and that yeah 
     
     
  
 
 
	 01:40:59
     ◼ 
      
     ►  
     I think it's now that he's you know no longer with us. I think it's I think it's starting to go away 
     
     
  
 
 
	 01:41:04
     ◼ 
      
     ►  
     I mean because there's anything 
     
     
  
 
 
	 01:41:06
     ◼ 
      
     ►  
     Gone skeuomorphic since Steve Jobs died. I don't think so 
     
     
  
 
 
	 01:41:10
     ◼ 
      
     ►  
     I think everything everybody complains about was already in place when Jobs was at the helm 
     
     
  
 
 
	 01:41:17
     ◼ 
      
     ►  
     Right you know you could is there anything in like pass book? 
     
     
  
 
 
	 01:41:21
     ◼ 
      
     ►  
     Let me open it up here. It's I think you know they appropriate in pass book though. I really do 
     
     
  
 
 
	 01:41:26
     ◼ 
      
     ►  
     I don't think I'm not it looks nice close to it and in general. I think like pass book is probably a 
     
     
  
 
 
	 01:41:32
     ◼ 
      
     ►  
     Good example. Where is my pass book? 
     
     
  
 
 
	 01:41:34
     ◼ 
      
     ►  
     And while we're talking about pass book you know someone asked how it actually works, so you know during the during my demo time 
     
     
  
 
 
	 01:41:43
     ◼ 
      
     ►  
     I actually had Apple send me some some demo ones since I know the apps were live yet, and it's basically you can 
     
     
  
 
 
	 01:41:48
     ◼ 
      
     ►  
     You could do as far as I understand you could do one of two things either 
     
     
  
 
 
	 01:41:52
     ◼ 
      
     ►  
     apps after you you know you buy a ticket through Ticketmaster 
     
     
  
 
 
	 01:41:56
     ◼ 
      
     ►  
     and then you get an email and in the attached to that email is basically a file which is a 
     
     
  
 
 
	 01:42:03
     ◼ 
      
     ►  
     Passbook file and you click on it within mail in in iOS, and then it just instantly loads 
     
     
  
 
 
	 01:42:09
     ◼ 
      
     ►  
     And that's what that's what I did and it worked you know within one second 
     
     
  
 
 
	 01:42:13
     ◼ 
      
     ►  
     It was it was loaded into my pass book and so that seems like a really great thing 
     
     
  
 
 
	 01:42:18
     ◼ 
      
     ►  
     I worry a little bit about right now. I have I think I have eight 
     
     
  
 
 
	 01:42:21
     ◼ 
      
     ►  
     Different passes in this thing, and it's you know it's getting a little crowded 
     
     
  
 
 
	 01:42:25
     ◼ 
      
     ►  
     I don't know how they deal with if you have a lot of these things like so if you have a Starbucks card 
     
     
  
 
 
	 01:42:28
     ◼ 
      
     ►  
     which is going to be kind of an evergreen thing apparently that you have in your in your wallet or or 
     
     
  
 
 
	 01:42:35
     ◼ 
      
     ►  
     The Starwood kind of one versus like a movie ticket, which will go away after a time 
     
     
  
 
 
	 01:42:40
     ◼ 
      
     ►  
     I don't know how they deal with having so many of those in there 
     
     
  
 
 
	 01:42:45
     ◼ 
      
     ►  
     But you know I'm curious to see how pass book gets adopted. They have a great group of partners 
     
     
  
 
 
	 01:42:50
     ◼ 
      
     ►  
     It looks like you know that I saw that a event bright is going to be using it 
     
     
  
 
 
	 01:42:54
     ◼ 
      
     ►  
     And then obviously the ones that we've already seen is the examples 
     
     
  
 
 
	 01:42:57
     ◼ 
      
     ►  
     They have a lot of airlines using it ticket master all those kinds of things major league baseball - if the MLB 
     
     
  
 
 
	 01:43:03
     ◼ 
      
     ►  
     Yeah, major league baseball. 
     
     
  
 
 
	 01:43:04
     ◼ 
      
     ►  
     It's only like three ballparks right now, but I mean presumably that's the sort of thing 
     
     
  
 
 
	 01:43:07
     ◼ 
      
     ►  
     that might be tough to roll out mid-season. 
     
     
  
 
 
	 01:43:09
     ◼ 
      
     ►  
     So maybe by next year they'll have a lot more of the teams involved. 
     
     
  
 
 
	 01:43:12
     ◼ 
      
     ►  
     But you can buy tickets in the app. 
     
     
  
 
 
	 01:43:15
     ◼ 
      
     ►  
     I forget which three ballparks it is, but the tickets you can put them right in your 
     
     
  
 
 
	 01:43:19
     ◼ 
      
     ►  
     passbook and then you just show up at the gate and they scan them. 
     
     
  
 
 
	 01:43:23
     ◼ 
      
     ►  
     Someone asked, and I don't have this open. 
     
     
  
 
 
	 01:43:25
     ◼ 
      
     ►  
     I think I just saw it in passing. 
     
     
  
 
 
	 01:43:27
     ◼ 
      
     ►  
     I think they were asking us actually for the show. 
     
     
  
 
 
	 01:43:30
     ◼ 
      
     ►  
     I don't know the answer to this, and I don't know if you will either, but if you need some 
     
     
  
 
 
	 01:43:34
     ◼ 
      
     ►  
     sort of special barcode scanner to be able to do it through the iPhone screen, I think 
     
     
  
 
 
	 01:43:41
     ◼ 
      
     ►  
     that there is something to this question because I think that I've gone to the airport before 
     
     
  
 
 
	 01:43:46
     ◼ 
      
     ►  
     and had it on the, you know, had a ticket kind of just through the web browser open 
     
     
  
 
 
	 01:43:51
     ◼ 
      
     ►  
     to be scanned and it was either a QR code or barcode, and they couldn't scan it for 
     
     
  
 
 
	 01:43:56
     ◼ 
      
     ►  
     for some reason with a regular barcode reader. 
     
     
  
 
 
	 01:43:58
     ◼ 
      
     ►  
     They needed a special kind of barcode reader 
     
     
  
 
 
	 01:44:00
     ◼ 
      
     ►  
     to be able to do it. 
     
     
  
 
 
	 01:44:01
     ◼ 
      
     ►  
     I don't know if that's because it's behind glass, 
     
     
  
 
 
	 01:44:03
     ◼ 
      
     ►  
     if there's a reflection problem or whatever. 
     
     
  
 
 
	 01:44:05
     ◼ 
      
     ►  
     I don't know if that's been fixed or not. 
     
     
  
 
 
	 01:44:07
     ◼ 
      
     ►  
     Have you heard anything about that? 
     
     
  
 
 
	 01:44:08
     ◼ 
      
     ►  
     - No, I have not heard anything about that. 
     
     
  
 
 
	 01:44:10
     ◼ 
      
     ►  
     I thought that those scanners were just like a dime a dozen, 
     
     
  
 
 
	 01:44:14
     ◼ 
      
     ►  
     that they're just red lasers. 
     
     
  
 
 
	 01:44:16
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:44:17
     ◼ 
      
     ►  
     I don't know anything about it. 
     
     
  
 
 
	 01:44:18
     ◼ 
      
     ►  
     - Maybe I'm remembering it incorrectly, 
     
     
  
 
 
	 01:44:19
     ◼ 
      
     ►  
     but someone did ask a question along these lines, 
     
     
  
 
 
	 01:44:22
     ◼ 
      
     ►  
     and it made me remember back to this one time 
     
     
  
 
 
	 01:44:23
     ◼ 
      
     ►  
     and they could not scan my thing because they didn't have 
     
     
  
 
 
	 01:44:27
     ◼ 
      
     ►  
     the correct scanner for it. 
     
     
  
 
 
	 01:44:29
     ◼ 
      
     ►  
     And who knows, maybe they had a QR code scanner 
     
     
  
 
 
	 01:44:31
     ◼ 
      
     ►  
     and they needed a barcode scanner. 
     
     
  
 
 
	 01:44:32
     ◼ 
      
     ►  
     I don't know, maybe something as simple as that. 
     
     
  
 
 
	 01:44:34
     ◼ 
      
     ►  
     But there may have been something to the fact 
     
     
  
 
 
	 01:44:35
     ◼ 
      
     ►  
     that you needed a special scanner, 
     
     
  
 
 
	 01:44:36
     ◼ 
      
     ►  
     and I don't know if that's true or not. 
     
     
  
 
 
	 01:44:38
     ◼ 
      
     ►  
     So unfortunately, we don't have an answer. 
     
     
  
 
 
	 01:44:42
     ◼ 
      
     ►  
     But yeah, overall, I think there's also 
     
     
  
 
 
	 01:44:45
     ◼ 
      
     ►  
     a talk that you could also download 
     
     
  
 
 
	 01:44:48
     ◼ 
      
     ►  
     one of the apps, like the MLB app, 
     
     
  
 
 
	 01:44:50
     ◼ 
      
     ►  
     and those could easily pass the tickets right 
     
     
  
 
 
	 01:44:53
     ◼ 
      
     ►  
     into your Passbook rather than doing it over email. 
     
     
  
 
 
	 01:44:56
     ◼ 
      
     ►  
     And they actually, when you click on the things themselves, 
     
     
  
 
 
	 01:44:58
     ◼ 
      
     ►  
     they all have these little info 
     
     
  
 
 
	 01:45:00
     ◼ 
      
     ►  
     in the bottom right-hand corner things 
     
     
  
 
 
	 01:45:03
     ◼ 
      
     ►  
     where you can click on it, 
     
     
  
 
 
	 01:45:04
     ◼ 
      
     ►  
     and a bunch of them have different lock screen toggles 
     
     
  
 
 
	 01:45:08
     ◼ 
      
     ►  
     and the ability to kind of use location 
     
     
  
 
 
	 01:45:11
     ◼ 
      
     ►  
     and those types of things. 
     
     
  
 
 
	 01:45:12
     ◼ 
      
     ►  
     - Yeah, I'm with you, though. 
     
     
  
 
 
	 01:45:14
     ◼ 
      
     ►  
     I'm optimistic, but I'm curious 
     
     
  
 
 
	 01:45:17
     ◼ 
      
     ►  
     as to whether like six months from now 
     
     
  
 
 
	 01:45:19
     ◼ 
      
     ►  
     it's gonna be one of those things 
     
     
  
 
 
	 01:45:20
     ◼ 
      
     ►  
     where all of us have Passbook on our first screen 
     
     
  
 
 
	 01:45:23
     ◼ 
      
     ►  
     and we've all got like a thing in there or two 
     
     
  
 
 
	 01:45:25
     ◼ 
      
     ►  
     and that's where all of our airline tickets are going 
     
     
  
 
 
	 01:45:27
     ◼ 
      
     ►  
     or is Passbook gonna turn into one of those apps 
     
     
  
 
 
	 01:45:29
     ◼ 
      
     ►  
     that you'd stash into a folder 
     
     
  
 
 
	 01:45:31
     ◼ 
      
     ►  
     and wish they would just let you delete. 
     
     
  
 
 
	 01:45:33
     ◼ 
      
     ►  
     - Right, right. 
     
     
  
 
 
	 01:45:34
     ◼ 
      
     ►  
     And I know there's a lot of, 
     
     
  
 
 
	 01:45:37
     ◼ 
      
     ►  
     quite a few developers out there 
     
     
  
 
 
	 01:45:38
     ◼ 
      
     ►  
     who are working on kind of loyalty card aggregators 
     
     
  
 
 
	 01:45:40
     ◼ 
      
     ►  
     and those types of things 
     
     
  
 
 
	 01:45:41
     ◼ 
      
     ►  
     who are working on integrating within Passbook. 
     
     
  
 
 
 
	 01:45:45
     ◼ 
      
     ►  
     - But I do, I just remember from WWDC, 
     
     
  
 
 
	 01:45:48
     ◼ 
      
     ►  
     I was one of the sessions I went to 
     
     
  
 
 
	 01:45:50
     ◼ 
      
     ►  
     And it really does seem like a very clever system, 
     
     
  
 
 
	 01:45:52
     ◼ 
      
     ►  
     because it's very simple. 
     
     
  
 
 
	 01:45:54
     ◼ 
      
     ►  
     I mean, it's really not a lot of work to hook up to. 
     
     
  
 
 
	 01:45:58
     ◼ 
      
     ►  
     And it does seem like they thought it through very much. 
     
     
  
 
 
	 01:46:01
     ◼ 
      
     ►  
     So it's not like a boil the ocean plan, 
     
     
  
 
 
	 01:46:03
     ◼ 
      
     ►  
     like the whole NFC thing, where it involves-- well, 
     
     
  
 
 
	 01:46:06
     ◼ 
      
     ►  
     and then millions of retailers will install this hardware that 
     
     
  
 
 
	 01:46:09
     ◼ 
      
     ►  
     hooks up to our system. 
     
     
  
 
 
	 01:46:11
     ◼ 
      
     ►  
     It's really largely based on hooking up to these things 
     
     
  
 
 
	 01:46:15
     ◼ 
      
     ►  
     that all these retailers and gates at the airport 
     
     
  
 
 
	 01:46:18
     ◼ 
      
     ►  
     already have, which is a huge difference. 
     
     
  
 
 
	 01:46:24
     ◼ 
      
     ►  
     And just doing it smart with technology, 
     
     
  
 
 
	 01:46:27
     ◼ 
      
     ►  
     where if you cross into a certain geofence, 
     
     
  
 
 
	 01:46:31
     ◼ 
      
     ►  
     it will pop up the airline ticket. 
     
     
  
 
 
	 01:46:33
     ◼ 
      
     ►  
     So it's there ready to go for you. 
     
     
  
 
 
	 01:46:34
     ◼ 
      
     ►  
     Or it's on the lock screen even, so you 
     
     
  
 
 
	 01:46:36
     ◼ 
      
     ►  
     don't have to actually dig through anything to find it. 
     
     
  
 
 
	 01:46:40
     ◼ 
      
     ►  
     I think that they make a pretty compelling case for why 
     
     
  
 
 
	 01:46:44
     ◼ 
      
     ►  
     all the airlines should get on board with this. 
     
     
  
 
 
	 01:46:47
     ◼ 
      
     ►  
     Yeah, I hope they do. 
     
     
  
 
 
	 01:46:48
     ◼ 
      
     ►  
     Here's a quick question from Spearheads. 
     
     
  
 
 
	 01:46:50
     ◼ 
      
     ►  
     He asks if you can split the keyboard when you're in landscape. 
     
     
  
 
 
	 01:46:53
     ◼ 
      
     ►  
     No, you cannot. 
     
     
  
 
 
	 01:46:54
     ◼ 
      
     ►  
     I wouldn't admit it. 
     
     
  
 
 
	 01:46:55
     ◼ 
      
     ►  
     There's not enough room for it. 
     
     
  
 
 
	 01:46:57
     ◼ 
      
     ►  
     I don't think so. 
     
     
  
 
 
	 01:46:58
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:46:59
     ◼ 
      
     ►  
     I think that's it. 
     
     
  
 
 
	 01:47:00
     ◼ 
      
     ►  
     That's the show. 
     
     
  
 
 
	 01:47:01
     ◼ 
      
     ►  
     MG Seigler, thanks for being here.