55: Black to the Mac 
   
   
 
 
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     You should have tried to get you should have gotten Martha Stewart on this week. Well, what's going on with that? 
     
     
  
 
 
	 00:00:04
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     I've been so busy this week. I saw Martha Stewart was in the news and I have no idea why 
     
     
  
 
 
	 00:00:08
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     So - well, she did two things this week 
     
     
  
 
 
	 00:00:10
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     Well, I guess her company did one of them, but she got sued by loads loads us 
     
     
  
 
 
	 00:00:17
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     Oh, you know she loads us. So she got sued by loads us for like five thousand bucks 
     
     
  
 
 
	 00:00:22
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     Over like the in-app purchase thing. She's she's got some I 
     
     
  
 
 
	 00:00:27
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     I don't even know what they are, but she's got some apps. 
     
     
  
 
 
	 00:00:30
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     Some app that uses in-app purchase. 
     
     
  
 
 
	 00:00:32
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     Yes, some app that uses in-app purchases. 
     
     
  
 
 
	 00:00:34
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     So they sued her, and she's like, "Oh, no. 
     
     
  
 
 
	 00:00:37
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     For those of you –" 
     
     
  
 
 
	 00:00:38
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     No, not to Martha. 
     
     
  
 
 
	 00:00:39
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     Martha Stewart, you don't. 
     
     
  
 
 
 
	 00:00:41
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     So she's suing them. 
     
     
  
 
 
	 00:00:42
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     She's trying to get their claim invalidated. 
     
     
  
 
 
 
	 00:00:46
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     Yeah, which would be great, because I think that would have – I assume that would have 
     
     
  
 
 
	 00:00:50
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     implications for everybody else. 
     
     
  
 
 
	 00:00:52
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     Yeah, totally. 
     
     
  
 
 
	 00:00:53
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     For all those of you guys who don't remember, LODESYS, L-O-D-S-Y-S, I think it stands for 
     
     
  
 
 
	 00:00:58
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     – it's like a Latin word that means a bunch of assholes – is a true patent troll. 
     
     
  
 
 
	 00:01:06
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     Like it's their quote, unquote – 
     
     
  
 
 
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     They make nothing. 
     
     
  
 
 
	 00:01:09
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     They make nothing. 
     
     
  
 
 
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     Their office is like a broom closet in Texas. 
     
     
  
 
 
	 00:01:17
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     Patent troll gets overused. 
     
     
  
 
 
	 00:01:19
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     patent troll is used by like and there's all sorts of totally legitimate complaints about 
     
     
  
 
 
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     the US patent system and worldwide patents and software patents in particular and people 
     
     
  
 
 
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     throw around the term patent troll to mean companies that are doing objectionable things 
     
     
  
 
 
	 00:01:36
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     with patents. 
     
     
  
 
 
	 00:01:37
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     But patent troll is really a company that is like the epitome of the problems with the 
     
     
  
 
 
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     patent system which is a company that actually has no product, doesn't do anything, has a 
     
     
  
 
 
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     patent but has no product that actually does the thing that the patent covers 
     
     
  
 
 
	 00:01:51
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     that just exists to sue people and and extort licenses and that's what loads us 
     
     
  
 
 
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     is and that they've gone after which is the further objectionable part they've 
     
     
  
 
 
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     gone after a lot of little guys like you know like when you sue Apple over a 
     
     
  
 
 
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     patent or you sue Microsoft well you know they're ready for it and they sue 
     
     
  
 
 
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     other people they've got you know big team of full-time patent lawyers and I'm 
     
     
  
 
 
	 00:02:15
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     I'm sure it's a pain in the ass to them every time it happens, but it's nowhere near as 
     
     
  
 
 
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     big a deal as when you sue, say, like our friends at the icon factory or James Thompson, 
     
     
  
 
 
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     the guy behind Drag Thing. His TLA Systems is literally a two-person company. It's him 
     
     
  
 
 
	 00:02:31
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     and his wife, and then they've got a big patent fight on their hands. So, hooray for you, 
     
     
  
 
 
	 00:02:38
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     Martha Stewart. 
     
     
  
 
 
	 00:02:39
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     And then she drops her iPad. 
     
     
  
 
 
 
	 00:02:44
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     Cracks the corner, cracks the glass in the corner I guess. 
     
     
  
 
 
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     I don't think it's all the way across but I didn't get it too far into this rabbit hole. 
     
     
  
 
 
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     But she tweeted something about, "So do I just wait until someone from Apple comes and picks it up?" 
     
     
  
 
 
 
	 00:03:04
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     And then she was kind of getting upset about it on Twitter and then apparently I guess 
     
     
  
 
 
	 00:03:13
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     she got called by or somehow she got feedback from Apple PR saying, "Hey, you know, lighten 
     
     
  
 
 
 
	 00:03:21
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     And so she said something about that on Twitter too. 
     
     
  
 
 
	 00:03:26
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     But her complaint or part of her complaint was that she said, "You guys should fix this. 
     
     
  
 
 
	 00:03:32
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     Steve Jobs gave me this iPad. 
     
     
  
 
 
	 00:03:37
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     You know what? 
     
     
  
 
 
	 00:03:38
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     I don't know. 
     
     
  
 
 
	 00:03:39
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     I'm not exactly sure how to react to this. 
     
     
  
 
 
	 00:03:42
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     I mean, if Steve gives you an iPad... 
     
     
  
 
 
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     You do want it fixed. 
     
     
  
 
 
	 00:03:47
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     Should the company take care of that iPad in perpetuity? 
     
     
  
 
 
	 00:03:52
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     I don't know. 
     
     
  
 
 
	 00:03:53
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     That's funny. 
     
     
  
 
 
	 00:03:54
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     That seems like kind of a... 
     
     
  
 
 
	 00:03:55
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     It also means she must be using a pretty old iPad. 
     
     
  
 
 
 
	 00:03:58
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     I mean because what's the last one he could have given her it would have been like a 
     
     
  
 
 
	 00:04:02
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     like a two maybe 
     
     
  
 
 
	 00:04:05
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     Yeah, I think I had to yeah, and not even a retina screen gross 
     
     
  
 
 
	 00:04:10
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     And then on the other hand yeah, I think Martha Stewart could probably afford to buy herself a new iPad yeah, you would think so 
     
     
  
 
 
	 00:04:19
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     It's pretty awesome though because she could obviously afford to pay loads his five thousand dollars 
     
     
  
 
 
	 00:04:25
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     And it's really cool that instead of doing that she's gonna spend a lot more than that to fight right right? That's pretty awesome 
     
     
  
 
 
	 00:04:31
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     Yeah, so yeah, maybe her frugality is because that's exactly that 
     
     
  
 
 
	 00:04:35
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     That's that it's extortion the patent troll game is genuine extortion where they just they they set a price that is you know 
     
     
  
 
 
	 00:04:43
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     Way less than it would cost to fight and so it just yeah 
     
     
  
 
 
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     You know it can be a very practical and I don't blame anybody who settles 
     
     
  
 
 
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     You know who knows I might too. I don't know depending on what they did. You know that it's you know it can be 
     
     
  
 
 
	 00:04:58
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     Incredibly expensive to fight. That's what makes it extortion 
     
     
  
 
 
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     I'd love to see you know probably don't want to know the list of people that they've 
     
     
  
 
 
	 00:05:10
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     Yeah, extorted to date. Yeah, and it's so funny because it was like it's just like when I've seen some of the list 
     
     
  
 
 
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     it's just it just 
     
     
  
 
 
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     Ying Yang's between like multi-billion dollar conglomerates and like yeah one person mom-and-pop 
     
     
  
 
 
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     part-time software jobs 
     
     
  
 
 
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     Because I remember the one time when TLA systems was announced as one of their targets which is James Thompson's 
     
     
  
 
 
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     You know little two-person software company was like the next company listed was the Walt Disney Company 
     
     
  
 
 
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     Well, hopefully she sticks it to him. 
     
     
  
 
 
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     Yeah, that'd be great. 
     
     
  
 
 
 
 
	 00:05:56
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     So anyway, you couldn't get her, so you got me. 
     
     
  
 
 
	 00:05:57
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     Yeah, couldn't get her. 
     
     
  
 
 
	 00:05:58
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     Boy, I've always been a big fan of Martha Stewart. 
     
     
  
 
 
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     Yeah, I think I have too. 
     
     
  
 
 
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     I used to watch – Amy and I used to watch her show. 
     
     
  
 
 
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     We didn't really make time for it. 
     
     
  
 
 
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     It would be like a flipping through the channels, and when the Martha Stewart show was on, we'd 
     
     
  
 
 
 
	 00:06:13
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     And it was like – and it sounds so dreadfully boring, and it kind of is, except that it's 
     
     
  
 
 
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     It's so boring that it wraps around and is fascinating. 
     
     
  
 
 
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     She is such an interesting person. 
     
     
  
 
 
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     She's so clearly an obsessive compulsive nerd. 
     
     
  
 
 
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     She's in her own way a design nerd. 
     
     
  
 
 
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     It's like there are so many ways on her show where she just does not try to hide it. 
     
     
  
 
 
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     I don't think that her and Steve Jobs were pals, but I think that in a way that he was 
     
     
  
 
 
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     sort of a nut. 
     
     
  
 
 
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     she's a nut in the same ways and it was just fascinating yeah actually and 
     
     
  
 
 
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     thinking about it I mean she went to jail because I mean I'm assuming she 
     
     
  
 
 
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     probably had multiple chances to settle that you know I don't remember about 
     
     
  
 
 
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     that if she could sell no I mean she really got screwed though she really did 
     
     
  
 
 
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     she did get I think she got screwed too but and so maybe they were trying to 
     
     
  
 
 
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     make it yeah I think that I don't know that she had a chance to settle I really 
     
     
  
 
 
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     don't yeah maybe that's maybe that's true but you think that I don't know if 
     
     
  
 
 
	 00:07:15
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     You think from the SEC's point of view, you don't look good sending Martha to jail. 
     
     
  
 
 
	 00:07:23
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     Yeah, you would, but I don't know. 
     
     
  
 
 
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     SEC doesn't really seem to show much interest in sending the people who should go to jail 
     
     
  
 
 
 
 
	 00:07:31
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     There's sort of inmates running the asylum aspect to the SEC. 
     
     
  
 
 
	 00:07:37
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     Maybe that's it. 
     
     
  
 
 
	 00:07:38
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     It's like she's not one of them, really. 
     
     
  
 
 
	 00:07:42
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     She's an entertainer. 
     
     
  
 
 
 
	 00:07:44
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     One of my favorite things about the mostly old Martha Stewart show, Amy, my wife has 
     
     
  
 
 
	 00:07:49
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     a terrific margarita recipe, but it's really just, it's just a slightly tweaked version 
     
     
  
 
 
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     of, and she, and Amy admits it, we got from Martha Stewart. 
     
     
  
 
 
	 00:08:00
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     And then, Chick, you would think, really, you're going to get a margarita recipe from 
     
     
  
 
 
	 00:08:03
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     Martha Stewart? 
     
     
  
 
 
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     But it's fantastic. 
     
     
  
 
 
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     Number one, it is, I think, literally three quarters tequila. 
     
     
  
 
 
	 00:08:09
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     It's like three parts tequila to like a quarter part fresh lime and orange juice. 
     
     
  
 
 
	 00:08:17
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     Well, and there's orange in it too. 
     
     
  
 
 
	 00:08:19
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     And it really-- and that's mostly lime, but a little bit of, I think, orange juice. 
     
     
  
 
 
 
 
	 00:08:26
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     But it's all fresh squeezed and three quarters tequila. 
     
     
  
 
 
	 00:08:28
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     And it was like, who knew? 
     
     
  
 
 
	 00:08:32
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     But that actually is sort of the key to a good margarita. 
     
     
  
 
 
	 00:08:37
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     Served in hand-blown glass. 
     
     
  
 
 
	 00:08:38
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     - Yeah, of course. 
     
     
  
 
 
	 00:08:40
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     - On a doily that you made yourself. 
     
     
  
 
 
	 00:08:43
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     - Right, and then when I made it, 
     
     
  
 
 
	 00:08:45
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     I was serving it out of paper cups. 
     
     
  
 
 
 
	 00:08:50
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     So here's a good one. 
     
     
  
 
 
	 00:08:53
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     I loved, it's where, I love this stuff. 
     
     
  
 
 
	 00:08:56
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     I love these, the analysts. 
     
     
  
 
 
	 00:08:58
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     You see the thing with the, you know, 
     
     
  
 
 
	 00:09:01
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     Philip Elmer DeWitt has always seemed, 
     
     
  
 
 
	 00:09:04
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     he does a good job of sort of-- 
     
     
  
 
 
	 00:09:07
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     - Collecting that stuff. 
     
     
  
 
 
	 00:09:07
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     Yeah, like analyst specific claim chowder and just sort of holding them to their predictions. 
     
     
  
 
 
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     And the thing with the iPhone 5s and C is how many were they going to sell on the opening 
     
     
  
 
 
 
	 00:09:21
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     And for years, Apple has, I think every year, every time the iPhones come out, after the 
     
     
  
 
 
	 00:09:26
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     opening weekend, they've announced how many they sold. 
     
     
  
 
 
	 00:09:30
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     And the Wall Street consensus was like five to six million. 
     
     
  
 
 
	 00:09:34
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     And there were a couple like, what's his name, the TV guy. 
     
     
  
 
 
	 00:09:38
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     Monster, Gene Monster was calling for five or six million. 
     
     
  
 
 
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     Then Apple announces the number and it's nine million and instead of, "Wow, we were wrong. 
     
     
  
 
 
	 00:09:47
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     They sold a lot more." 
     
     
  
 
 
	 00:09:48
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     It was, "Oh, well, they didn't really sell nine million. 
     
     
  
 
 
	 00:09:53
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     They really sold five or six million," which is what we said. 
     
     
  
 
 
	 00:09:56
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     And there's like a bunch of them in a closet somewhere or on a store shelves or something 
     
     
  
 
 
 
	 00:10:05
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     Tim Cynova Or I think what the Wall Street Journal did 
     
     
  
 
 
	 00:10:09
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     was said, "Yeah, they sold that many but you have to back out all these other ones." 
     
     
  
 
 
	 00:10:14
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     First of all, you have to take out China. 
     
     
  
 
 
	 00:10:15
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     Dave Asprey Yeah, China doesn't count. 
     
     
  
 
 
	 00:10:16
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     Tim Cynova China doesn't count because they just went 
     
     
  
 
 
 
	 00:10:19
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     Dave Asprey Yeah, so that doesn't count. 
     
     
  
 
 
	 00:10:20
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     Tim Cynova That doesn't count. 
     
     
  
 
 
	 00:10:22
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     The fact that they're selling two new phones, so you got to take out the C because that 
     
     
  
 
 
	 00:10:26
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     count that doesn't count so when you take out all these other things then the 
     
     
  
 
 
	 00:10:30
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     sales are not that impressive even though the numbers that they were 
     
     
  
 
 
	 00:10:34
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     calling for before they announced them they didn't say oh we're not counting 
     
     
  
 
 
	 00:10:37
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     the 5c we're only counting the 5s they just they that's what makes it so 
     
     
  
 
 
	 00:10:43
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     comical to me like you know I hate to be wrong I really do I've said before like 
     
     
  
 
 
	 00:10:47
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     if there's you know it is the whole point of daring fireball is to write 
     
     
  
 
 
	 00:10:53
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     about great products and to try never to be wrong. 
     
     
  
 
 
	 00:10:58
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     But I fail, I do. 
     
     
  
 
 
	 00:10:59
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     I mean, it's human, so I'm wrong sometimes. 
     
     
  
 
 
	 00:11:01
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     And you know what I do when I'm wrong? 
     
     
  
 
 
	 00:11:02
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     I say, "Okay, I was wrong, here's why." 
     
     
  
 
 
	 00:11:05
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     And you know what, it's great. 
     
     
  
 
 
	 00:11:06
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     It's like such a relief. 
     
     
  
 
 
	 00:11:08
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     Just say it, just try it sometime. 
     
     
  
 
 
 
	 00:11:11
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     - I was wrong. 
     
     
  
 
 
 
	 00:11:15
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     It is a good question, though. 
     
     
  
 
 
	 00:11:19
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     Like, there is, and again, I think that these guys 
     
     
  
 
 
	 00:11:22
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     clearly were wrong because they were calling out total iPhone sold for the weekend in their 
     
     
  
 
 
	 00:11:26
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     predictions but I do think it is an interesting question as to what the split is between the 
     
     
  
 
 
	 00:11:33
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     5s and the 5c and how does that compare to previous years like last year just one year 
     
     
  
 
 
	 00:11:40
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     ago when the iPhone 5 went on sale did they sell a lot of the then year old 4s because 
     
     
  
 
 
	 00:11:48
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     the discount applied to the 4S over the same weekend? I tend to think no. I tend to think 
     
     
  
 
 
	 00:11:55
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     that the, you know, especially when they were just year old and two year old models at the lower price 
     
     
  
 
 
	 00:12:00
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     points, that those just sold to people as they on a regular schedule, you know, like when they decided 
     
     
  
 
 
	 00:12:08
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     to buy a new phone, they go in the store and get it. Whereas the people who actually know, hey, the 
     
     
  
 
 
	 00:12:13
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     ►  
     The new iPhone goes on sale today at 9 o'clock. 
     
     
  
 
 
	 00:12:17
     ◼ 
      
     ►  
     They're all interested in the top of the line one. 
     
     
  
 
 
	 00:12:21
     ◼ 
      
     ►  
     People don't go wait in line to buy it. 
     
     
  
 
 
 
	 00:12:23
     ◼ 
      
     ►  
     But this is the first time you could actually have some kind of indication about how well 
     
     
  
 
 
	 00:12:30
     ◼ 
      
     ►  
     that second tier sold. 
     
     
  
 
 
	 00:12:32
     ◼ 
      
     ►  
     Well, how good is that? 
     
     
  
 
 
	 00:12:35
     ◼ 
      
     ►  
     Well, they're included in the numbers now. 
     
     
  
 
 
	 00:12:38
     ◼ 
      
     ►  
     They're included in the new numbers. 
     
     
  
 
 
	 00:12:39
     ◼ 
      
     ►  
     I'm assuming. 
     
     
  
 
 
	 00:12:40
     ◼ 
      
     ►  
     Well, oh, well. 
     
     
  
 
 
	 00:12:41
     ◼ 
      
     ►  
     I mean, I wonder, does Apple include-- I guess they probably do. 
     
     
  
 
 
	 00:12:47
     ◼ 
      
     ►  
     They probably include the 4S too, don't they? 
     
     
  
 
 
	 00:12:48
     ◼ 
      
     ►  
     Well, I don't know about that. 
     
     
  
 
 
	 00:12:50
     ◼ 
      
     ►  
     Yeah, I don't know. 
     
     
  
 
 
	 00:12:52
     ◼ 
      
     ►  
     But anyway, even if they're throwing the 4S in there as well, couldn't you tell-- this 
     
     
  
 
 
	 00:13:03
     ◼ 
      
     ►  
     one from Locallytics tried to do a web analysis to see what the percentage of 5Cs on the web 
     
     
  
 
 
	 00:13:11
     ◼ 
      
     ►  
     on the web was versus 5Ss. 
     
     
  
 
 
	 00:13:13
     ◼ 
      
     ►  
     And I think they came up with something like-- 
     
     
  
 
 
	 00:13:19
     ◼ 
      
     ►  
     I'll have to go back and look. 
     
     
  
 
 
	 00:13:20
     ◼ 
      
     ►  
     It was like a 4 to 1? 
     
     
  
 
 
	 00:13:21
     ◼ 
      
     ►  
     Yeah, yeah, yeah, something like that. 
     
     
  
 
 
	 00:13:23
     ◼ 
      
     ►  
     I don't know how they did that, though, because-- 
     
     
  
 
 
	 00:13:25
     ◼ 
      
     ►  
     well, maybe I'm wrong. 
     
     
  
 
 
	 00:13:26
     ◼ 
      
     ►  
     I actually don't even know what those in-app analytics packages 
     
     
  
 
 
 
	 00:13:31
     ◼ 
      
     ►  
     Yeah, I don't know that either, but I'm assuming that they 
     
     
  
 
 
	 00:13:33
     ◼ 
      
     ►  
     figured it out somehow. 
     
     
  
 
 
	 00:13:34
     ◼ 
      
     ►  
     Yeah, you could run some tests on the CPU speed or something 
     
     
  
 
 
	 00:13:39
     ◼ 
      
     ►  
     and know that you're running on an A7 instead of an A6. 
     
     
  
 
 
	 00:13:43
     ◼ 
      
     ►  
     But I don't know-- 
     
     
  
 
 
	 00:13:44
     ◼ 
      
     ►  
     - But it's not gonna tell you the exact model. 
     
     
  
 
 
	 00:13:45
     ◼ 
      
     ►  
     - Right, I don't know how you would be able 
     
     
  
 
 
	 00:13:46
     ◼ 
      
     ►  
     to tell a 5C apart from a plain old 5, 
     
     
  
 
 
	 00:13:50
     ◼ 
      
     ►  
     which is really what it looks like internally. 
     
     
  
 
 
	 00:13:52
     ◼ 
      
     ►  
     I don't know, maybe there's some way. 
     
     
  
 
 
	 00:13:54
     ◼ 
      
     ►  
     The other thing, I didn't link to their thing 
     
     
  
 
 
	 00:13:56
     ◼ 
      
     ►  
     because I don't trust those in-app analytics stats 
     
     
  
 
 
	 00:14:01
     ◼ 
      
     ►  
     all that much because-- 
     
     
  
 
 
	 00:14:03
     ◼ 
      
     ►  
     - No, I don't either. 
     
     
  
 
 
	 00:14:05
     ◼ 
      
     ►  
     - 'Cause I question the sort of apps that include them. 
     
     
  
 
 
	 00:14:09
     ◼ 
      
     ►  
     Like, I feel like a lot of the apps I use don't use sketchy ad-based analytics, because 
     
     
  
 
 
	 00:14:15
     ◼ 
      
     ►  
     I don't use apps that have ads. 
     
     
  
 
 
	 00:14:17
     ◼ 
      
     ►  
     Well, you guys use that, right? 
     
     
  
 
 
 
 
	 00:14:21
     ◼ 
      
     ►  
     Oh, yeah, yeah. 
     
     
  
 
 
	 00:14:22
     ◼ 
      
     ►  
     It's loaded up with everything. 
     
     
  
 
 
	 00:14:28
     ◼ 
      
     ►  
     We just have all those. 
     
     
  
 
 
	 00:14:29
     ◼ 
      
     ►  
     It's really only about 100. 
     
     
  
 
 
	 00:14:30
     ◼ 
      
     ►  
     No, it's a good call. 
     
     
  
 
 
	 00:14:31
     ◼ 
      
     ►  
     Otherwise, you don't get good data. 
     
     
  
 
 
 
	 00:14:36
     ◼ 
      
     ►  
     Yeah, we tracked your location. 
     
     
  
 
 
	 00:14:45
     ◼ 
      
     ►  
     All not true. 
     
     
  
 
 
	 00:14:47
     ◼ 
      
     ►  
     We should be very clear about that. 
     
     
  
 
 
	 00:14:52
     ◼ 
      
     ►  
     But I just don't know. 
     
     
  
 
 
	 00:14:56
     ◼ 
      
     ►  
     That was funny too though because all those people jumped on the fact that after the 5C 
     
     
  
 
 
	 00:15:00
     ◼ 
      
     ►  
     went on pre-order the week before that Apple didn't announce anything about those numbers. 
     
     
  
 
 
	 00:15:06
     ◼ 
      
     ►  
     But like I wrote when that became like a little mini scandal and everybody jumped – or 
     
     
  
 
 
	 00:15:11
     ◼ 
      
     ►  
     not everybody, but the pessimists jumped to the conclusion that they must be bad because 
     
     
  
 
 
	 00:15:15
     ◼ 
      
     ►  
     otherwise they'd promote them, that there's no way they were going to break out the 5S 
     
     
  
 
 
	 00:15:19
     ◼ 
      
     ►  
     from 5C because they don't want competitors to know that. 
     
     
  
 
 
	 00:15:22
     ◼ 
      
     ►  
     The other thing that Philip Omer DeWitt points out is that all these analysts are going nuts 
     
     
  
 
 
	 00:15:27
     ◼ 
      
     ►  
     about this and none of the other smartphone companies ever just – they don't even 
     
     
  
 
 
	 00:15:31
     ◼ 
      
     ►  
     say how many phones they've sold, period. 
     
     
  
 
 
	 00:15:33
     ◼ 
      
     ►  
     Amazon doesn't say how many phones they've sold. 
     
     
  
 
 
	 00:15:37
     ◼ 
      
     ►  
     Every once in a while, they do, right? 
     
     
  
 
 
	 00:15:40
     ◼ 
      
     ►  
     It's like out of context or you can't really pin it down. 
     
     
  
 
 
	 00:15:43
     ◼ 
      
     ►  
     It's not the same. 
     
     
  
 
 
	 00:15:44
     ◼ 
      
     ►  
     It's not the same. 
     
     
  
 
 
	 00:15:45
     ◼ 
      
     ►  
     There's a whole question about them doing shipments as opposed to sales. 
     
     
  
 
 
	 00:15:52
     ◼ 
      
     ►  
     They don't know exactly when this phone gets sold anyway. 
     
     
  
 
 
	 00:15:57
     ◼ 
      
     ►  
     But when Apple sells a phone from its store, it's sold. 
     
     
  
 
 
 
	 00:16:04
     ◼ 
      
     ►  
     And one of the other things, too, is that clearly the stores, just like with Dow Rumple 
     
     
  
 
 
	 00:16:12
     ◼ 
      
     ►  
     last week on the show, if you wanted to get one on Friday, you should have gone to an 
     
     
  
 
 
	 00:16:16
     ◼ 
      
     ►  
     Apple store, not the carrier stores, because that's where the stores that are getting the 
     
     
  
 
 
	 00:16:20
     ◼ 
      
     ►  
     most of them. 
     
     
  
 
 
	 00:16:21
     ◼ 
      
     ►  
     And Apple doesn't count those as sold until customers have sold them. 
     
     
  
 
 
	 00:16:27
     ◼ 
      
     ►  
     They do count. 
     
     
  
 
 
	 00:16:28
     ◼ 
      
     ►  
     Like when they ship a box of brand new iPhones to a Verizon wireless retail store, those 
     
     
  
 
 
	 00:16:34
     ◼ 
      
     ►  
     count as sold because Verizon takes the phones and gives Apple money and they count as sold. 
     
     
  
 
 
	 00:16:39
     ◼ 
      
     ►  
     And so if they are sitting unsold in the Verizon store, they haven't been sold to customers 
     
     
  
 
 
 
	 00:16:45
     ◼ 
      
     ►  
     But the ones that go to the Apple stores, they don't count until you have it. 
     
     
  
 
 
	 00:16:49
     ◼ 
      
     ►  
     And that's also true for the as yet unshipped online orders. 
     
     
  
 
 
	 00:16:57
     ◼ 
      
     ►  
     And so I don't even know. 
     
     
  
 
 
	 00:16:58
     ◼ 
      
     ►  
     I think the last I checked, every single one of the 5S's, 
     
     
  
 
 
	 00:17:02
     ◼ 
      
     ►  
     every color, when you go to order it online now, 
     
     
  
 
 
	 00:17:05
     ◼ 
      
     ►  
     it doesn't give you a date. 
     
     
  
 
 
	 00:17:06
     ◼ 
      
     ►  
     It just says October. 
     
     
  
 
 
	 00:17:08
     ◼ 
      
     ►  
     Oh, is that right? 
     
     
  
 
 
	 00:17:10
     ◼ 
      
     ►  
     Because I think that they're-- 
     
     
  
 
 
	 00:17:11
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 00:17:12
     ◼ 
      
     ►  
     I feel like they can't even-- 
     
     
  
 
 
	 00:17:14
     ◼ 
      
     ►  
     they just don't want to estimate. 
     
     
  
 
 
	 00:17:16
     ◼ 
      
     ►  
     But that means however many people-- 
     
     
  
 
 
	 00:17:18
     ◼ 
      
     ►  
     I'm sure it's probably millions-- 
     
     
  
 
 
	 00:17:20
     ◼ 
      
     ►  
     right now have ordered online a new 5S, 
     
     
  
 
 
	 00:17:24
     ◼ 
      
     ►  
     and it isn't yet in their hands. 
     
     
  
 
 
	 00:17:26
     ◼ 
      
     ►  
     It's coming in October, but those won't count as sold by Apple until you actually 
     
     
  
 
 
	 00:17:33
     ◼ 
      
     ►  
     have it in your hand. 
     
     
  
 
 
	 00:17:34
     ◼ 
      
     ►  
     Tim Cynova Yeah. 
     
     
  
 
 
	 00:17:35
     ◼ 
      
     ►  
     I actually went to the carrier store because I was switching from AT&T to Verizon and I 
     
     
  
 
 
	 00:17:41
     ◼ 
      
     ►  
     didn't know how well Apple would be able to deal with that. 
     
     
  
 
 
	 00:17:45
     ◼ 
      
     ►  
     But also because I walked right up. 
     
     
  
 
 
	 00:17:49
     ◼ 
      
     ►  
     That was the other thing. 
     
     
  
 
 
	 00:17:50
     ◼ 
      
     ►  
     And I wasn't getting – I got a 16 gig black, you know, space gray. 
     
     
  
 
 
	 00:17:55
     ◼ 
      
     ►  
     So I knew I was getting a phone that they were most likely to have. 
     
     
  
 
 
	 00:17:58
     ◼ 
      
     ►  
     If I was trying to get white or gold, I certainly wouldn't have gone there, but I figured, 
     
     
  
 
 
	 00:18:04
     ◼ 
      
     ►  
     oh, 16 gig space gray, they're going to have that. 
     
     
  
 
 
	 00:18:10
     ◼ 
      
     ►  
     And sure enough, I went and I got my phone and I walked by the Apple store after that 
     
     
  
 
 
	 00:18:14
     ◼ 
      
     ►  
     and there was still a line. 
     
     
  
 
 
	 00:18:17
     ◼ 
      
     ►  
     It wasn't huge, but there was still a line like 30 people long outside the phone. 
     
     
  
 
 
	 00:18:21
     ◼ 
      
     ►  
     You're saying me and Dalrymple gave you bad advice. 
     
     
  
 
 
	 00:18:24
     ◼ 
      
     ►  
     I didn't listen to you guys until after I already had my phone anyways. 
     
     
  
 
 
	 00:18:27
     ◼ 
      
     ►  
     I agree with that. 
     
     
  
 
 
	 00:18:29
     ◼ 
      
     ►  
     I mean, if you're listening as you walk home with your iPhone in your hand as you went by the line. 
     
     
  
 
 
	 00:18:35
     ◼ 
      
     ►  
     I just think it depends. It depends on what you're looking for and what you're trying to accomplish. 
     
     
  
 
 
	 00:18:43
     ◼ 
      
     ►  
     I was at the XOXO in Portland last weekend. 
     
     
  
 
 
	 00:18:50
     ◼ 
      
     ►  
     Now, I already, I was, you know, the jerk who already had a 5S because I had the review 
     
     
  
 
 
	 00:18:57
     ◼ 
      
     ►  
     unit from Apple and I had the gold one, you know, so I could actually prove that I had 
     
     
  
 
 
	 00:19:02
     ◼ 
      
     ►  
     the new one. 
     
     
  
 
 
	 00:19:03
     ◼ 
      
     ►  
     So, all I did was, but I did, I bought my own personal one, Space Gray, but I ordered 
     
     
  
 
 
	 00:19:08
     ◼ 
      
     ►  
     online because there was no way I was getting up and getting in the line. 
     
     
  
 
 
	 00:19:17
     ◼ 
      
     ►  
     ordered right at like midnight 01 like when my phone said 12 00 put down my 
     
     
  
 
 
	 00:19:24
     ◼ 
      
     ►  
     drink open up the Apple Store app which I think is the best way to do it I opened 
     
     
  
 
 
	 00:19:28
     ◼ 
      
     ►  
     up the app and it said you want to I want to replace this phone the phone I'm 
     
     
  
 
 
	 00:19:32
     ◼ 
      
     ►  
     using with a new one here's the one I want and click like two more buttons and 
     
     
  
 
 
	 00:19:37
     ◼ 
      
     ►  
     then it said okay your order is placed it'll be there in one to three days 
     
     
  
 
 
	 00:19:41
     ◼ 
      
     ►  
     wait you're saying it knew which phone you had yes the Apple when you and I did 
     
     
  
 
 
	 00:19:47
     ◼ 
      
     ►  
     this I think before too but when you order a new iPhone using the Apple store 
     
     
  
 
 
	 00:19:53
     ◼ 
      
     ►  
     app on your iPhone it'll offer you know do you want a new phone or do you want 
     
     
  
 
 
	 00:19:58
     ◼ 
      
     ►  
     to replace this very phone and you know gave me my phone number and I said yes I 
     
     
  
 
 
	 00:20:02
     ◼ 
      
     ►  
     want to replace this phone and then the phones that came because Amy got one too 
     
     
  
 
 
	 00:20:07
     ◼ 
      
     ►  
     it's really it's really slick the phone comes it you know and it came Wednesday 
     
     
  
 
 
	 00:20:12
     ◼ 
      
     ►  
     so that was three days three business days you open it up and it's already 
     
     
  
 
 
	 00:20:19
     ◼ 
      
     ►  
     says like this phone is going to replace you know no really yeah swipe here and 
     
     
  
 
 
	 00:20:24
     ◼ 
      
     ►  
     it'll become you know your you know your phone number will move over and you do 
     
     
  
 
 
	 00:20:28
     ◼ 
      
     ►  
     that and it I guess it what do they call that process activates and then as soon 
     
     
  
 
 
	 00:20:33
     ◼ 
      
     ►  
     as it does your old phone is no longer has a service and your new phone has 
     
     
  
 
 
	 00:20:37
     ◼ 
      
     ►  
     your phone number huh it's really pretty slick I wonder if they'll one day do 
     
     
  
 
 
	 00:20:42
     ◼ 
      
     ►  
     like a tap to tap to replace like with the like with the Apple TV yeah bump the 
     
     
  
 
 
	 00:20:51
     ◼ 
      
     ►  
     fan to tap to set it up yeah I guess you can do that when you order online in the 
     
     
  
 
 
	 00:20:55
     ◼ 
      
     ►  
     website too but you just have to enter you have to enter like your Verizon 
     
     
  
 
 
	 00:20:59
     ◼ 
      
     ►  
     account info and then it lists your phone numbers it's just so much easier 
     
     
  
 
 
	 00:21:02
     ◼ 
      
     ►  
     especially like if you really kind of want to get it fast and you want to kind 
     
     
  
 
 
	 00:21:07
     ◼ 
      
     ►  
     of order within a minute or two you know it's almost like getting WWDC tickets 
     
     
  
 
 
 
	 00:21:13
     ◼ 
      
     ►  
     It's so much. You just saved so many steps when you say replace this phone 
     
     
  
 
 
	 00:21:16
     ◼ 
      
     ►  
     Right somebody else was with us 
     
     
  
 
 
	 00:21:19
     ◼ 
      
     ►  
     where we were Amy and I were ordering them and 
     
     
  
 
 
 
	 00:21:26
     ◼ 
      
     ►  
     Forget what happened, but she you know it took her an extra couple of minutes 
     
     
  
 
 
	 00:21:31
     ◼ 
      
     ►  
     And in that in the interim like the shipping time and she got like the same phone that Amy did the gold one 
     
     
  
 
 
	 00:21:36
     ◼ 
      
     ►  
     And it was like days later like estimated arrival 
     
     
  
 
 
	 00:21:40
     ◼ 
      
     ►  
     So, I mean, they did go fast. 
     
     
  
 
 
	 00:21:44
     ◼ 
      
     ►  
     So, if you use the app and your last name is Gruber. 
     
     
  
 
 
	 00:21:51
     ◼ 
      
     ►  
     I don't think that had anything to do with it. 
     
     
  
 
 
	 00:21:52
     ◼ 
      
     ►  
     You get it super fast. 
     
     
  
 
 
	 00:21:54
     ◼ 
      
     ►  
     I don't think that had anything to do with it. 
     
     
  
 
 
	 00:21:57
     ◼ 
      
     ►  
     Right to the front of the line. 
     
     
  
 
 
	 00:21:59
     ◼ 
      
     ►  
     Phil Schiller shows up with it. 
     
     
  
 
 
	 00:22:02
     ◼ 
      
     ►  
     He helps set you up. 
     
     
  
 
 
	 00:22:06
     ◼ 
      
     ►  
     - Make sure your iCloud is backed up. 
     
     
  
 
 
	 00:22:08
     ◼ 
      
     ►  
     So you did the switch, how'd that work? 
     
     
  
 
 
	 00:22:14
     ◼ 
      
     ►  
     How'd that go for you? 
     
     
  
 
 
	 00:22:15
     ◼ 
      
     ►  
     - Pretty well. 
     
     
  
 
 
	 00:22:17
     ◼ 
      
     ►  
     I'm afraid to see my AT&T bill 'cause I'm breaking. 
     
     
  
 
 
	 00:22:23
     ◼ 
      
     ►  
     - Oh, I got that bill last year. 
     
     
  
 
 
	 00:22:24
     ◼ 
      
     ►  
     - I'm breaking contract, but my wife was on, 
     
     
  
 
 
	 00:22:28
     ◼ 
      
     ►  
     we were both on AT&T. 
     
     
  
 
 
	 00:22:29
     ◼ 
      
     ►  
     I was on AT&T for like, oh my God, 15 years? 
     
     
  
 
 
	 00:22:32
     ◼ 
      
     ►  
     - Yeah, that's what I was like too. 
     
     
  
 
 
	 00:22:33
     ◼ 
      
     ►  
     - Something like that. 
     
     
  
 
 
	 00:22:34
     ◼ 
      
     ►  
     And we've never gotten very good reception in the house here. 
     
     
  
 
 
	 00:22:38
     ◼ 
      
     ►  
     And she's running her business off of her phone. 
     
     
  
 
 
	 00:22:40
     ◼ 
      
     ►  
     So she's like-- we tried to micro-sell, 
     
     
  
 
 
	 00:22:46
     ◼ 
      
     ►  
     and it kept dropping us off the micro-cell. 
     
     
  
 
 
	 00:22:48
     ◼ 
      
     ►  
     And finally, we were just like, you know what? 
     
     
  
 
 
	 00:22:50
     ◼ 
      
     ►  
     This is dumb. 
     
     
  
 
 
	 00:22:51
     ◼ 
      
     ►  
     I mean, she was getting calls from clients who were getting-- 
     
     
  
 
 
	 00:22:54
     ◼ 
      
     ►  
     they were going to voicemail. 
     
     
  
 
 
	 00:22:57
     ◼ 
      
     ►  
     So she jumped a few months ago, so we 
     
     
  
 
 
	 00:23:03
     ◼ 
      
     ►  
     could keep the same network. 
     
     
  
 
 
	 00:23:06
     ◼ 
      
     ►  
     It went pretty well for me, as I recall. 
     
     
  
 
 
	 00:23:08
     ◼ 
      
     ►  
     It was sort of a hassle, and it was certainly a lot harder 
     
     
  
 
 
	 00:23:10
     ◼ 
      
     ►  
     than just upgrading the place. 
     
     
  
 
 
 
	 00:23:11
     ◼ 
      
     ►  
     I mean, I said to stand at the counter for a while 
     
     
  
 
 
	 00:23:13
     ◼ 
      
     ►  
     and give them, like, 10,000 pieces of information. 
     
     
  
 
 
 
 
	 00:23:19
     ◼ 
      
     ►  
     But it worked. 
     
     
  
 
 
	 00:23:20
     ◼ 
      
     ►  
     Do you think ordering in a store was the way to go? 
     
     
  
 
 
	 00:23:24
     ◼ 
      
     ►  
     Well, I just thought, since I was switching networks, 
     
     
  
 
 
	 00:23:26
     ◼ 
      
     ►  
     that it would be. 
     
     
  
 
 
	 00:23:27
     ◼ 
      
     ►  
     Because I don't-- 
     
     
  
 
 
	 00:23:29
     ◼ 
      
     ►  
     I just don't imagine that they're 
     
     
  
 
 
	 00:23:32
     ◼ 
      
     ►  
     that equipped to handle that at the Apple store, but I've never tried it. 
     
     
  
 
 
	 00:23:35
     ◼ 
      
     ►  
     I don't know if AT&T has something like this now too, but I know with Verizon we have a 
     
     
  
 
 
	 00:23:39
     ◼ 
      
     ►  
     pretty nice shared data plan where you just pick how many gigabytes you want for as many 
     
     
  
 
 
	 00:23:46
     ◼ 
      
     ►  
     phones as you have. 
     
     
  
 
 
	 00:23:47
     ◼ 
      
     ►  
     And I even have my iPad on it. 
     
     
  
 
 
	 00:23:50
     ◼ 
      
     ►  
     And so instead of paying separately for the iPad, it's just one collective pool of data. 
     
     
  
 
 
	 00:23:56
     ◼ 
      
     ►  
     they're they give you good warnings in advance and as long as you up move it up like if you're 
     
     
  
 
 
	 00:24:05
     ◼ 
      
     ►  
     going to go over if you have six gigabytes collectively and you get close you can go up to 
     
     
  
 
 
	 00:24:09
     ◼ 
      
     ►  
     eight and you don't pay any penalty for that you just pay the prorated thing and then next month 
     
     
  
 
 
	 00:24:15
     ◼ 
      
     ►  
     you can take it back down to six or whatever you were at so like like over the summer like i 
     
     
  
 
 
	 00:24:19
     ◼ 
      
     ►  
     I watched a lot of baseball games on the iPad, 
     
     
  
 
 
	 00:24:24
     ◼ 
      
     ►  
     and I did have to move the data up, 
     
     
  
 
 
	 00:24:27
     ◼ 
      
     ►  
     but it didn't, you know, it was nice. 
     
     
  
 
 
	 00:24:29
     ◼ 
      
     ►  
     - Well, you won't have that problem shortly. 
     
     
  
 
 
	 00:24:33
     ◼ 
      
     ►  
     - Why is that? 
     
     
  
 
 
	 00:24:34
     ◼ 
      
     ►  
     Oh, watching baseball games. 
     
     
  
 
 
	 00:24:36
     ◼ 
      
     ►  
     Boy, that's something. 
     
     
  
 
 
	 00:24:39
     ◼ 
      
     ►  
     We should go get back to that after, 
     
     
  
 
 
	 00:24:40
     ◼ 
      
     ►  
     I should do a sponsor break, 
     
     
  
 
 
	 00:24:42
     ◼ 
      
     ►  
     'cause I'm gonna get weepy. 
     
     
  
 
 
	 00:24:44
     ◼ 
      
     ►  
     - Yeah, I was gonna ask you. 
     
     
  
 
 
	 00:24:48
     ◼ 
      
     ►  
     Get the sponsor break out before you start sobbing like a little kitty. 
     
     
  
 
 
	 00:24:53
     ◼ 
      
     ►  
     Dave Asprey Let me tell you, our first sponsor is Transporter, 
     
     
  
 
 
	 00:24:59
     ◼ 
      
     ►  
     File Transporter. 
     
     
  
 
 
	 00:25:01
     ◼ 
      
     ►  
     Sometimes they call it Transporter. 
     
     
  
 
 
	 00:25:02
     ◼ 
      
     ►  
     Sometimes they call it File Transporter. 
     
     
  
 
 
	 00:25:03
     ◼ 
      
     ►  
     But whatever you call it, it's a really, really great device. 
     
     
  
 
 
	 00:25:08
     ◼ 
      
     ►  
     It's from the people behind Drobo. 
     
     
  
 
 
	 00:25:10
     ◼ 
      
     ►  
     They've even gotten back together with them. 
     
     
  
 
 
	 00:25:12
     ◼ 
      
     ►  
     They were engineers from Drobo. 
     
     
  
 
 
	 00:25:13
     ◼ 
      
     ►  
     They went off and they built this and now the Drobo's company has acquired them. 
     
     
  
 
 
	 00:25:18
     ◼ 
      
     ►  
     Ah, is that right? 
     
     
  
 
 
 
	 00:25:19
     ◼ 
      
     ►  
     And it's just such a great service. 
     
     
  
 
 
	 00:25:22
     ◼ 
      
     ►  
     And I can't help but think, in hindsight, 
     
     
  
 
 
	 00:25:26
     ◼ 
      
     ►  
     to launch this product in 2013 is the most amazing-- 
     
     
  
 
 
	 00:25:30
     ◼ 
      
     ►  
     it's just brilliant for them. 
     
     
  
 
 
	 00:25:31
     ◼ 
      
     ►  
     And I'll get to that in a second. 
     
     
  
 
 
	 00:25:33
     ◼ 
      
     ►  
     Because what is File Transporter? 
     
     
  
 
 
	 00:25:35
     ◼ 
      
     ►  
     Think of it, more or less, as your own personal Dropbox. 
     
     
  
 
 
	 00:25:38
     ◼ 
      
     ►  
     You buy from them a device. 
     
     
  
 
 
	 00:25:40
     ◼ 
      
     ►  
     Little tiny, cute thing. 
     
     
  
 
 
	 00:25:42
     ◼ 
      
     ►  
     It's a network storage thing. 
     
     
  
 
 
	 00:25:43
     ◼ 
      
     ►  
     You put it in your house. 
     
     
  
 
 
	 00:25:45
     ◼ 
      
     ►  
     You put it in your office. 
     
     
  
 
 
	 00:25:46
     ◼ 
      
     ►  
     takes one small hard drive you can buy from them 
     
     
  
 
 
	 00:25:50
     ◼ 
      
     ►  
     and will come with a hard drive or you could buy one with no hard drive if 
     
     
  
 
 
	 00:25:53
     ◼ 
      
     ►  
     you're a nerd and others a lot of you out there 
     
     
  
 
 
	 00:25:55
     ◼ 
      
     ►  
     by ron hard drive put it in 
     
     
  
 
 
	 00:25:59
     ◼ 
      
     ►  
     and then what do you have it's a your own little personal dropbox not with the 
     
     
  
 
 
	 00:26:02
     ◼ 
      
     ►  
     cloud there is no place where file transporter has servers out there 
     
     
  
 
 
	 00:26:08
     ◼ 
      
     ►  
     that store your data your data is on the device that you have in your house on 
     
     
  
 
 
	 00:26:13
     ◼ 
      
     ►  
     your office wherever 
     
     
  
 
 
	 00:26:14
     ◼ 
      
     ►  
     So you can do things like put one of them in your house, put one of them in your office, 
     
     
  
 
 
	 00:26:20
     ◼ 
      
     ►  
     and have one collective shared pool of stored data backed up in both places. 
     
     
  
 
 
	 00:26:26
     ◼ 
      
     ►  
     So if, you know, roof leaks in your house and and drenches the one, the one in your 
     
     
  
 
 
	 00:26:32
     ◼ 
      
     ►  
     office still has your data, all of your devices anywhere you go can share it. 
     
     
  
 
 
	 00:26:37
     ◼ 
      
     ►  
     With people you know, who have file transporter accounts, which are free, you can just like 
     
     
  
 
 
	 00:26:42
     ◼ 
      
     ►  
     with Dropbox or something like that you could share a file with 
     
     
  
 
 
	 00:26:45
     ◼ 
      
     ►  
     them or give them access to a shared folder. And why do I say 
     
     
  
 
 
	 00:26:50
     ◼ 
      
     ►  
     that 2013 is it's a great year to launch something like this? 
     
     
  
 
 
	 00:26:54
     ◼ 
      
     ►  
     Well, you know, all the crazy NSA snooping and US government 
     
     
  
 
 
	 00:26:58
     ◼ 
      
     ►  
     surveillance of cloud type services. You know, that's a big 
     
     
  
 
 
	 00:27:04
     ◼ 
      
     ►  
     deal for people. I mean, the whole point of it in the outset 
     
     
  
 
 
	 00:27:06
     ◼ 
      
     ►  
     was to keep your data, your private data private, and have 
     
     
  
 
 
	 00:27:09
     ◼ 
      
     ►  
     your stuff on your device. FileTransporter lets you do that and still have access to 
     
     
  
 
 
	 00:27:15
     ◼ 
      
     ►  
     it like from your iPhone anywhere you go. But you know where the data is stored. It 
     
     
  
 
 
	 00:27:23
     ◼ 
      
     ►  
     works great. Their 2.0 software, which just came out like last month, it was already good 
     
     
  
 
 
	 00:27:29
     ◼ 
      
     ►  
     right away, the 1.0. But the 2.0 added a whole bunch of features that everybody was asking 
     
     
  
 
 
	 00:27:34
     ◼ 
      
     ►  
     for. So if you looked at the 1.0 software but haven't looked at it since, you really, 
     
     
  
 
 
	 00:27:40
     ◼ 
      
     ►  
     really should take another look. It's a great, great update. 
     
     
  
 
 
	 00:27:46
     ◼ 
      
     ►  
     Where do you go to find out more? Easy. Here's what you do. You go to filetransporter.com/talk. 
     
     
  
 
 
	 00:27:57
     ◼ 
      
     ►  
     That will let them know you came from the show, and it will set you up for a nice discount 
     
     
  
 
 
	 00:28:01
     ◼ 
      
     ►  
     on whatever model you buy. So go to file transporter.com slash talk and find out more. 
     
     
  
 
 
	 00:28:06
     ◼ 
      
     ►  
     DrMR: It's high on my wish list. 
     
     
  
 
 
	 00:28:10
     ◼ 
      
     ►  
     Tom Bilyeu (01h00m 5s): It's pretty slick. 
     
     
  
 
 
	 00:28:12
     ◼ 
      
     ►  
     DrMR - Yeah. 
     
     
  
 
 
	 00:28:13
     ◼ 
      
     ►  
     Tom Bilyeu (01h00m 9s): 
     
     
  
 
 
	 00:28:17
     ◼ 
      
     ►  
     You have a lovely beverage? 
     
     
  
 
 
	 00:28:18
     ◼ 
      
     ►  
     DrMR - I do. I think mine goes the opposite way on the stimulant and depressant 
     
     
  
 
 
	 00:28:23
     ◼ 
      
     ►  
     chart than yours, but yes I do. 
     
     
  
 
 
	 00:28:26
     ◼ 
      
     ►  
     Tom Bilyeu (01h00m 19s): Well, it's five o'clock somewhere. 
     
     
  
 
 
	 00:28:28
     ◼ 
      
     ►  
     DrMR - Mm-hmm. 
     
     
  
 
 
	 00:28:29
     ◼ 
      
     ►  
     Alright, baseball. Oh my god. 
     
     
  
 
 
	 00:28:32
     ◼ 
      
     ►  
     So I just watched that video. 
     
     
  
 
 
	 00:28:36
     ◼ 
      
     ►  
     So as we record, it's Friday the 27th of September. 
     
     
  
 
 
	 00:28:41
     ◼ 
      
     ►  
     And last night at Yankee Stadium was the last game that Mariano Rivera is going to play at Yankee Stadium. 
     
     
  
 
 
	 00:28:49
     ◼ 
      
     ►  
     And, you know, Yankee season has really just gone to shit in the last three weeks. 
     
     
  
 
 
	 00:28:55
     ◼ 
      
     ►  
     I mean they were in it against all odds with the crazy amount of injuries they've had this year 
     
     
  
 
 
	 00:28:59
     ◼ 
      
     ►  
     But they were really in the hunt and when they really just needed they didn't even need to play that great 
     
     
  
 
 
	 00:29:04
     ◼ 
      
     ►  
     But they've really shit the bed and so they're out of the playoffs. They're not I mean I 
     
     
  
 
 
	 00:29:09
     ◼ 
      
     ►  
     think that the 
     
     
  
 
 
	 00:29:11
     ◼ 
      
     ►  
     The last time there was a baseball game at Yankee Stadium where the Yankees weren't in 
     
     
  
 
 
	 00:29:17
     ◼ 
      
     ►  
     playoff contention at least was 
     
     
  
 
 
	 00:29:19
     ◼ 
      
     ►  
     1993 I mean that's a hell of a run 
     
     
  
 
 
	 00:29:23
     ◼ 
      
     ►  
     So they're out of it and so really the only thing at stake is that two of the great Yankees are 
     
     
  
 
 
	 00:29:28
     ◼ 
      
     ►  
     retiring this year Mariano Rivera and Andy Pettit and 
     
     
  
 
 
	 00:29:31
     ◼ 
      
     ►  
     You know Mariano is the bigger deal, and I don't know didn't Pettit retire already once yeah, he retired in 
     
     
  
 
 
 
	 00:29:40
     ◼ 
      
     ►  
     2010 yeah after they won the World Series in 2009 and then he was gone for a year and then and then missed it and 
     
     
  
 
 
 
	 00:29:48
     ◼ 
      
     ►  
     And it's been great. I mean the most from one of the most remarkable things about the Yankees this year 
     
     
  
 
 
	 00:29:52
     ◼ 
      
     ►  
     They've had a lot of pitching problems, but Andy Pettitte, who's 41, has been, especially 
     
     
  
 
 
	 00:29:58
     ◼ 
      
     ►  
     in the second half of the season, by far their most reliable pitcher. And Mariano Rivera is 43. 
     
     
  
 
 
	 00:30:04
     ◼ 
      
     ►  
     I think he's — because Jamie Moyer is gone. He's like literally the oldest guy in Major League 
     
     
  
 
 
	 00:30:09
     ◼ 
      
     ►  
     Baseball and had another fantastic all-star caliber season. I mean, he was amazing. I mean, 
     
     
  
 
 
	 00:30:17
     ◼ 
      
     ►  
     there's absolutely not like he couldn't play again. I mean, he's walking away at 43, still 
     
     
  
 
 
	 00:30:24
     ◼ 
      
     ►  
     literally at the top of his game. But it was amazing because everybody wanted to see him. And so, 
     
     
  
 
 
	 00:30:29
     ◼ 
      
     ►  
     even though the Yankees are out of the playoffs, which usually means that Yankee Stadium just 
     
     
  
 
 
	 00:30:33
     ◼ 
      
     ►  
     empties right out. I mean, Yankee fans are only there for one thing and one thing only, and that's 
     
     
  
 
 
	 00:30:38
     ◼ 
      
     ►  
     see some championships. It was a sellout, total sellout. Really wish that I could have been there. 
     
     
  
 
 
	 00:30:45
     ◼ 
      
     ►  
     And it was just like a big, like an Irish funeral at the end. 
     
     
  
 
 
	 00:30:50
     ◼ 
      
     ►  
     Everybody was just slobbering, crying. 
     
     
  
 
 
 
	 00:30:54
     ◼ 
      
     ►  
     Really kind of amazing. 
     
     
  
 
 
	 00:30:55
     ◼ 
      
     ►  
     And they did. 
     
     
  
 
 
	 00:30:56
     ◼ 
      
     ►  
     They handled it. 
     
     
  
 
 
	 00:30:57
     ◼ 
      
     ►  
     I thought they handled it amazingly. 
     
     
  
 
 
 
	 00:31:00
     ◼ 
      
     ►  
     No, it was very nice. 
     
     
  
 
 
	 00:31:01
     ◼ 
      
     ►  
     I mean, even someone who does not particularly-- 
     
     
  
 
 
	 00:31:03
     ◼ 
      
     ►  
     who is not particularly a Yankee fan. 
     
     
  
 
 
	 00:31:06
     ◼ 
      
     ►  
     It's a nice moment in baseball. 
     
     
  
 
 
	 00:31:08
     ◼ 
      
     ►  
     Any time a guy-- 
     
     
  
 
 
	 00:31:09
     ◼ 
      
     ►  
     it's like, we'll never get that in our careers 
     
     
  
 
 
	 00:31:12
     ◼ 
      
     ►  
     where we get to walk out-- 
     
     
  
 
 
 
 
 
	 00:31:17
     ◼ 
      
     ►  
     well and all crowd of people to say goodbye so few athletes even do because 
     
     
  
 
 
	 00:31:21
     ◼ 
      
     ►  
     you know usually they play until their past 
     
     
  
 
 
 
	 00:31:25
     ◼ 
      
     ►  
     past their expiration date 
     
     
  
 
 
	 00:31:27
     ◼ 
      
     ►  
     and they you know they make the decision in the off season you know and they 
     
     
  
 
 
	 00:31:30
     ◼ 
      
     ►  
     don't get that 
     
     
  
 
 
	 00:31:32
     ◼ 
      
     ►  
     what they did 
     
     
  
 
 
	 00:31:33
     ◼ 
      
     ►  
     and and for those of you who aren't baseball fans i apologize but the way that it goes if 
     
     
  
 
 
	 00:31:36
     ◼ 
      
     ►  
     you're a pitcher and they're going to make a pitching change and take you out 
     
     
  
 
 
	 00:31:40
     ◼ 
      
     ►  
     and put another pitcher in the manager of the team comes out to the mound 
     
     
  
 
 
	 00:31:44
     ◼ 
      
     ►  
     takes the ball from your hand. 
     
     
  
 
 
	 00:31:45
     ◼ 
      
     ►  
     It's like a symbolic gesture. 
     
     
  
 
 
	 00:31:47
     ◼ 
      
     ►  
     I don't think the rules actually stipulate 
     
     
  
 
 
	 00:31:48
     ◼ 
      
     ►  
     you have to take the ball from your hand, 
     
     
  
 
 
	 00:31:50
     ◼ 
      
     ►  
     but that's just what it's done. 
     
     
  
 
 
	 00:31:51
     ◼ 
      
     ►  
     It's, you know, manager or at any other league, you know, 
     
     
  
 
 
	 00:31:55
     ◼ 
      
     ►  
     level, the coach comes out, takes the ball from your hand, 
     
     
  
 
 
	 00:31:58
     ◼ 
      
     ►  
     you leave the mound, and then they call in 
     
     
  
 
 
	 00:32:00
     ◼ 
      
     ►  
     the guy who's gonna replace you. 
     
     
  
 
 
	 00:32:01
     ◼ 
      
     ►  
     And Mariano Rivera, as the closer, 
     
     
  
 
 
	 00:32:06
     ◼ 
      
     ►  
     he's always the last pitcher. 
     
     
  
 
 
	 00:32:08
     ◼ 
      
     ►  
     He comes in and nobody takes the ball from him. 
     
     
  
 
 
	 00:32:13
     ◼ 
      
     ►  
     And so when he got to two outs in the ninth, the Yankees manager Joe Girardi, instead of 
     
     
  
 
 
	 00:32:20
     ◼ 
      
     ►  
     coming out, he sent two players out. 
     
     
  
 
 
	 00:32:22
     ◼ 
      
     ►  
     He sent Derek Jeter and Andy Pettit out. 
     
     
  
 
 
	 00:32:25
     ◼ 
      
     ►  
     And Jeter and Pettit took the ball from Moe. 
     
     
  
 
 
	 00:32:28
     ◼ 
      
     ►  
     And they all did. 
     
     
  
 
 
	 00:32:29
     ◼ 
      
     ►  
     Three of them just broke down crying. 
     
     
  
 
 
	 00:32:31
     ◼ 
      
     ►  
     Actually, Jeter was laughing, but that's Jeter. 
     
     
  
 
 
	 00:32:37
     ◼ 
      
     ►  
     And I've never seen anything like that before. 
     
     
  
 
 
	 00:32:39
     ◼ 
      
     ►  
     There's nobody else who you could, you know, I don't even know who could have done that 
     
     
  
 
 
	 00:32:42
     ◼ 
      
     ►  
     before but it was really just kind of amazing part of what was amazing too is 
     
     
  
 
 
	 00:32:48
     ◼ 
      
     ►  
     the catcher is a guy named JR Murphy I think he's like 22 years old so he's a 
     
     
  
 
 
	 00:32:53
     ◼ 
      
     ►  
     young kid they're only really playing them because he's sort of like a test to 
     
     
  
 
 
	 00:32:56
     ◼ 
      
     ►  
     see you know let's see what the kids got but at 22 years old that means when he 
     
     
  
 
 
	 00:33:00
     ◼ 
      
     ►  
     was born the day he was born Mariano Rivera was already in the Yankee minor 
     
     
  
 
 
	 00:33:05
     ◼ 
      
     ►  
     leagues. Which is crazy. Like this kid, like Mariano Rivera was in the Yankee minor leagues 
     
     
  
 
 
	 00:33:13
     ◼ 
      
     ►  
     playing professional baseball for the Yankee organization on the day the kid was born. 
     
     
  
 
 
	 00:33:17
     ◼ 
      
     ►  
     And then he's the guy who got to catch, you know, Mariano Rivera's last appearance. And 
     
     
  
 
 
	 00:33:22
     ◼ 
      
     ►  
     on his face, if you watch that video, Murphy's face, he looks like what you think you would 
     
     
  
 
 
	 00:33:28
     ◼ 
      
     ►  
     look like. Like, he just looks like, "Oh my god, I can't believe that I'm here." 
     
     
  
 
 
	 00:33:35
     ◼ 
      
     ►  
     I was crying. I don't think I've cried in years. I couldn't remember. I was thinking 
     
     
  
 
 
	 00:33:40
     ◼ 
      
     ►  
     about it. I don't remember the last time I've shed a tear. I was watching it. Tears 
     
     
  
 
 
	 00:33:44
     ◼ 
      
     ►  
     coming down my face. 
     
     
  
 
 
	 00:33:48
     ◼ 
      
     ►  
     Tears of laughter? 
     
     
  
 
 
	 00:33:49
     ◼ 
      
     ►  
     No, tears. It was terrible. I mean, you're never going to see Moe again. Well, he's 
     
     
  
 
 
	 00:33:54
     ◼ 
      
     ►  
     And you know what? And there's a certain... I mean, Mo at Yankee Stadium... 
     
     
  
 
 
	 00:33:58
     ◼ 
      
     ►  
     The thing that, to me, is a little ignominious is now the Yankees have three totally meaningless games 
     
     
  
 
 
	 00:34:03
     ◼ 
      
     ►  
     against the Houston Astros. 
     
     
  
 
 
	 00:34:07
     ◼ 
      
     ►  
     Which is just... it just doesn't seem right. It just seems like... 
     
     
  
 
 
	 00:34:12
     ◼ 
      
     ►  
     that they... I don't know. It just doesn't seem right. 
     
     
  
 
 
	 00:34:16
     ◼ 
      
     ►  
     But, I don't know, because they are meaningless and they don't have playoff implications. 
     
     
  
 
 
	 00:34:20
     ◼ 
      
     ►  
     rumor is that Moe wants to play centerfield so there might he might play 
     
     
  
 
 
	 00:34:24
     ◼ 
      
     ►  
     an inning or two in centerfield down in Astros that would be something to see 
     
     
  
 
 
	 00:34:29
     ◼ 
      
     ►  
     really yeah totally right he's well you know how he you remember when he hurt 
     
     
  
 
 
	 00:34:34
     ◼ 
      
     ►  
     his knee last year he ripped it ligament his knee for years his whole career he 
     
     
  
 
 
	 00:34:38
     ◼ 
      
     ►  
     likes to shag flies he's and that's like how he gets his workout in how he stays 
     
     
  
 
 
	 00:34:42
     ◼ 
      
     ►  
     in shape is before every game he's out with the outfielders and it always has 
     
     
  
 
 
	 00:34:47
     ◼ 
      
     ►  
     been his whole career catching long you know running down fly balls and catching 
     
     
  
 
 
	 00:34:52
     ◼ 
      
     ►  
     him and the word has always been that when he was like in the minor leagues 
     
     
  
 
 
	 00:34:57
     ◼ 
      
     ►  
     that a lot of the Yankees scouts thought he was one of the best outfield I don't 
     
     
  
 
 
	 00:35:02
     ◼ 
      
     ►  
     know if he was ever a good hitter I don't know if he could hit but 
     
     
  
 
 
	 00:35:04
     ◼ 
      
     ►  
     defensively you know and athletically he was always considered you know maybe one 
     
     
  
 
 
	 00:35:08
     ◼ 
      
     ►  
     of the best in the whole system and he's always said like and nobody could tell 
     
     
  
 
 
	 00:35:13
     ◼ 
      
     ►  
     if he's joking or not that but before he retires he'd like to play a little 
     
     
  
 
 
	 00:35:16
     ◼ 
      
     ►  
     center field for the Yankees. And so, you know, they asked Joe Girardi and he said, "Maybe." 
     
     
  
 
 
	 00:35:22
     ◼ 
      
     ►  
     So that was— 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     Well, why not? 
     
     
  
 
 
	 00:35:27
     ◼ 
      
     ►  
     Houston Astros. 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     At this point. 
     
     
  
 
 
	 00:35:29
     ◼ 
      
     ►  
     Kind of crazy. 
     
     
  
 
 
	 00:35:31
     ◼ 
      
     ►  
     You know, the season's basically over. 
     
     
  
 
 
	 00:35:33
     ◼ 
      
     ►  
     Right. And you couldn't do that. Like, see, they were playing the Tampa Bay Rays last night. And 
     
     
  
 
 
	 00:35:37
     ◼ 
      
     ►  
     the Tampa Bay Rays are in the wild card chase. So, like, every game they play means something. 
     
     
  
 
 
	 00:35:41
     ◼ 
      
     ►  
     So even if you, the Yankees— 
     
     
  
 
 
	 00:35:43
     ◼ 
      
     ►  
     Right, you're playing Houston, Houston's time. 
     
     
  
 
 
	 00:35:45
     ◼ 
      
     ►  
     Right. There was also a kid who came in, who's the guy who replaces Moe, and he was just 
     
     
  
 
 
	 00:35:55
     ◼ 
      
     ►  
     some no-name kid. I mean, I watch a lot of Yankees games. A kid named Daley, I think, 
     
     
  
 
 
	 00:36:00
     ◼ 
      
     ►  
     came in and threw three pitches and struck the next guy out. And it was like, man, I 
     
     
  
 
 
	 00:36:06
     ◼ 
      
     ►  
     don't think... Because it was 4-0 Tampa. I don't think that the guy purposefully struck 
     
     
  
 
 
	 00:36:11
     ◼ 
      
     ►  
     out. I think the pro baseball players, everybody was there for Mo, but you try to win. But 
     
     
  
 
 
	 00:36:18
     ◼ 
      
     ►  
     talk about nobody really wanting to see him pitch. It's like he did the right thing. 
     
     
  
 
 
	 00:36:23
     ◼ 
      
     ►  
     Threw three pitches and got the hell off. It was kind of nice. 
     
     
  
 
 
	 00:36:31
     ◼ 
      
     ►  
     What's the deal with the Mariners? Are they in the wild card? 
     
     
  
 
 
 
 
	 00:36:35
     ◼ 
      
     ►  
     Is anybody listening still? 
     
     
  
 
 
	 00:36:38
     ◼ 
      
     ►  
     Hey, we talked about Martha Stewart for a while. 
     
     
  
 
 
 
	 00:36:42
     ◼ 
      
     ►  
     I wonder if Martha Stewart likes baseball. 
     
     
  
 
 
	 00:36:43
     ◼ 
      
     ►  
     I wonder if people who aren't baseball fans. 
     
     
  
 
 
	 00:36:45
     ◼ 
      
     ►  
     I wonder if Martha Stewart likes baseball. 
     
     
  
 
 
	 00:36:47
     ◼ 
      
     ►  
     Probably not. 
     
     
  
 
 
 
	 00:36:49
     ◼ 
      
     ►  
     I would imagine not. 
     
     
  
 
 
 
	 00:36:53
     ◼ 
      
     ►  
     But, you never know. 
     
     
  
 
 
	 00:36:55
     ◼ 
      
     ►  
     She likes tequila. 
     
     
  
 
 
	 00:36:56
     ◼ 
      
     ►  
     That's right. 
     
     
  
 
 
	 00:36:57
     ◼ 
      
     ►  
     We wouldn't have expected that. 
     
     
  
 
 
 
	 00:37:01
     ◼ 
      
     ►  
     A lot of tequila, apparently. 
     
     
  
 
 
	 00:37:02
     ◼ 
      
     ►  
     Yeah. Let me tell you about it. Did she make that recipe up after she got out of jail? 
     
     
  
 
 
	 00:37:08
     ◼ 
      
     ►  
     No, no. This was a long time ago. This was like maybe the late 90s or like around 2000 or something. 
     
     
  
 
 
	 00:37:14
     ◼ 
      
     ►  
     She got real anchored for bathtub gin after she got out of prison. 
     
     
  
 
 
	 00:37:20
     ◼ 
      
     ►  
     Right. I think after prison, maybe she had like recipes for how to make your own tequila. How to 
     
     
  
 
 
	 00:37:29
     ◼ 
      
     ►  
     make your own tequila out of things you can get in a prison cafeteria. 
     
     
  
 
 
	 00:37:34
     ◼ 
      
     ►  
     Dan: A potato. Dirty rag. 
     
     
  
 
 
	 00:37:41
     ◼ 
      
     ►  
     Dave What do they make prison liquor out of? Do they make it out of potatoes? I guess anything 
     
     
  
 
 
	 00:37:48
     ◼ 
      
     ►  
     that would ferment, right? 
     
     
  
 
 
	 00:37:49
     ◼ 
      
     ►  
     Dan I should ask my wife. I'm sure she knows. 
     
     
  
 
 
	 00:37:51
     ◼ 
      
     ►  
     Dave Yeah, she probably does. 
     
     
  
 
 
	 00:37:53
     ◼ 
      
     ►  
     Dan My wife is a private investigator. That's 
     
     
  
 
 
	 00:37:55
     ◼ 
      
     ►  
     said not that my wife is she has actually been to prison many times but 
     
     
  
 
 
	 00:38:00
     ◼ 
      
     ►  
     just like a monopoly that just the just visiting area yeah they said that should 
     
     
  
 
 
	 00:38:06
     ◼ 
      
     ►  
     be like the new hipster thing you know how I get a lot of the people are making 
     
     
  
 
 
	 00:38:10
     ◼ 
      
     ►  
     their own beer oh yeah yeah and you make your own like prison that's great is it 
     
     
  
 
 
	 00:38:18
     ◼ 
      
     ►  
     gin I don't know gin seems like that'd be hard to make it's probably no it's 
     
     
  
 
 
	 00:38:22
     ◼ 
      
     ►  
     not really Jim just some kind of Jim would probably be putting on errors for 
     
     
  
 
 
	 00:38:26
     ◼ 
      
     ►  
     what that is just some kind of unclassifiable yeah rot gut I've got 
     
     
  
 
 
	 00:38:33
     ◼ 
      
     ►  
     moonshine moonshine is probably a even classier to probably too classy but 
     
     
  
 
 
	 00:38:39
     ◼ 
      
     ►  
     probably because it seems like moonshine it whenever you know my experience 
     
     
  
 
 
	 00:38:43
     ◼ 
      
     ►  
     watching it be made is watching the Dukes of Hazzard frankly but it just 
     
     
  
 
 
	 00:38:47
     ◼ 
      
     ►  
     seemed to me like it requires a pretty significant apparatus you know there's 
     
     
  
 
 
	 00:38:52
     ◼ 
      
     ►  
     these you know this crazy thing with the tubes and tinctures and glass bubbly 
     
     
  
 
 
	 00:38:59
     ◼ 
      
     ►  
     things you know like a science lab type thing right prison you need you just 
     
     
  
 
 
	 00:39:03
     ◼ 
      
     ►  
     need something you can hide in it's gotta be something you can they only 
     
     
  
 
 
	 00:39:08
     ◼ 
      
     ►  
     got they got like a little tiny sink in there and they have a toilet I don't 
     
     
  
 
 
	 00:39:17
     ◼ 
      
     ►  
     think I'm not sure that's gonna catch on we laugh but if you and I got sent to 
     
     
  
 
 
	 00:39:21
     ◼ 
      
     ►  
     prison together you know we'd set to work on oh my god oh yeah that would be 
     
     
  
 
 
	 00:39:24
     ◼ 
      
     ►  
     the first thing I did I think we I might take it as an opportunity that maybe dry 
     
     
  
 
 
	 00:39:29
     ◼ 
      
     ►  
     out I think for about a day and I think we I think we would I don't think we'd 
     
     
  
 
 
	 00:39:36
     ◼ 
      
     ►  
     have to say anything to each other and we could just look at each other and 
     
     
  
 
 
	 00:39:39
     ◼ 
      
     ►  
     and we'd be like you know yeah all right now on nobody goes in the toilet in the cell 
     
     
  
 
 
	 00:39:47
     ◼ 
      
     ►  
     we go in the yard right 
     
     
  
 
 
	 00:39:52
     ◼ 
      
     ►  
     pack it out speaking of prison liquor let me tell you about our second sponsor 
     
     
  
 
 
	 00:40:00
     ◼ 
      
     ►  
     mail route i always say mail route but you could say root how do you pronounce the word r-o-u-t 
     
     
  
 
 
	 00:40:07
     ◼ 
      
     ►  
     I would say route as well. 
     
     
  
 
 
	 00:40:09
     ◼ 
      
     ►  
     To me, it's if I think... 
     
     
  
 
 
	 00:40:11
     ◼ 
      
     ►  
     You're not going to say route if it's route 66. 
     
     
  
 
 
	 00:40:13
     ◼ 
      
     ►  
     Exactly. I just don't want anybody confused about how to spell it. 
     
     
  
 
 
	 00:40:15
     ◼ 
      
     ►  
     But you can pronounce it however you want. 
     
     
  
 
 
	 00:40:17
     ◼ 
      
     ►  
     But it's mail, route, and what are they? 
     
     
  
 
 
	 00:40:21
     ◼ 
      
     ►  
     It's a great email service. 
     
     
  
 
 
	 00:40:23
     ◼ 
      
     ►  
     It is for people who don't want to get involved with... 
     
     
  
 
 
	 00:40:29
     ◼ 
      
     ►  
     Let's say you're running your company's email, and you don't want to deal with Google or Microsoft. 
     
     
  
 
 
	 00:40:34
     ◼ 
      
     ►  
     Microsoft, you don't want to deal with Google Apps, you don't 
     
     
  
 
 
	 00:40:37
     ◼ 
      
     ►  
     want to deal with Office 365 for Microsoft, you want to have more 
     
     
  
 
 
	 00:40:43
     ◼ 
      
     ►  
     control over the service, the email service that you're 
     
     
  
 
 
	 00:40:45
     ◼ 
      
     ►  
     offering to your team, your group, it could be small groups, 
     
     
  
 
 
	 00:40:48
     ◼ 
      
     ►  
     big groups, whatever. They design tools that make the lives 
     
     
  
 
 
	 00:40:53
     ◼ 
      
     ►  
     of system admins easier. That's what they do. That's the whole 
     
     
  
 
 
	 00:40:57
     ◼ 
      
     ►  
     point is if you're in charge of email for your domain name, your 
     
     
  
 
 
	 00:41:00
     ◼ 
      
     ►  
     company, your group, these guys want to make your job easier. All of it while efficiently 
     
     
  
 
 
	 00:41:07
     ◼ 
      
     ►  
     delivering clean email. Totally innovative, very innovative, and most interesting, and 
     
     
  
 
 
	 00:41:14
     ◼ 
      
     ►  
     this is the part that I think appeals to the nerd group out there, people who are going 
     
     
  
 
 
	 00:41:18
     ◼ 
      
     ►  
     to take jobs as system admins. It's fully customizable. So you don't want the gray listing 
     
     
  
 
 
	 00:41:24
     ◼ 
      
     ►  
     which is sort of an anti-spam type thing, forget it. You can turn it off. Checkbox. 
     
     
  
 
 
	 00:41:29
     ◼ 
      
     ►  
     You have, let's say you manage a practice of doctors and they don't want to receive 
     
     
  
 
 
	 00:41:35
     ◼ 
      
     ►  
     email from anybody. They only want to receive email from like a set address book, like let's 
     
     
  
 
 
	 00:41:42
     ◼ 
      
     ►  
     say of their customers. You can do that. They'll blacklist anybody who's not in a list that you 
     
     
  
 
 
	 00:41:47
     ◼ 
      
     ►  
     provide them. So you could do something like that. Do you want minimum filtering and just forward 
     
     
  
 
 
	 00:41:53
     ◼ 
      
     ►  
     everything you could do that you want them to use their spam expertise to 
     
     
  
 
 
	 00:41:58
     ◼ 
      
     ►  
     filter the email before it goes through you can do that they had a group here's 
     
     
  
 
 
	 00:42:03
     ◼ 
      
     ►  
     the thing they have a case study they had a group that before they signed up 
     
     
  
 
 
	 00:42:06
     ◼ 
      
     ►  
     for mail route they were using 11 mail servers they switched a mail route email 
     
     
  
 
 
	 00:42:13
     ◼ 
      
     ►  
     goes through mail route first takes about a second or two then it goes on to 
     
     
  
 
 
	 00:42:16
     ◼ 
      
     ►  
     your server after they switched a mail route they dropped from 11 mail servers 
     
     
  
 
 
	 00:42:21
     ◼ 
      
     ►  
     two, three. And two of the three, they only had on for redundancy because they already had them. 
     
     
  
 
 
	 00:42:27
     ◼ 
      
     ►  
     They could have, by sheer traffic alone, could have dropped from 11 mail servers to one. It's 
     
     
  
 
 
	 00:42:33
     ◼ 
      
     ►  
     an enormous value and a great service. And this is all these guys do. All these guys, 
     
     
  
 
 
	 00:42:37
     ◼ 
      
     ►  
     it's right there in their name, mail. All they do is specialize in email. It's a great, 
     
     
  
 
 
	 00:42:43
     ◼ 
      
     ►  
     great service. And I know a whole bunch of people have signed up for it from the show, 
     
     
  
 
 
	 00:42:47
     ◼ 
      
     ►  
     And they've gotten a lot of email and they're like holy shit this thing really makes my life easier 
     
     
  
 
 
	 00:42:51
     ◼ 
      
     ►  
     Now what do they do? 
     
     
  
 
 
	 00:42:54
     ◼ 
      
     ►  
     It's it's not like a hardware or software thing that you buy or install you sign them for a service 
     
     
  
 
 
	 00:42:58
     ◼ 
      
     ►  
     You switch your DNS MX records to point to theirs first 
     
     
  
 
 
	 00:43:02
     ◼ 
      
     ►  
     And then it goes through their service 
     
     
  
 
 
	 00:43:04
     ◼ 
      
     ►  
     And then it goes on to yours takes about like an extra second to deliver your email works for anybody from groups of one 
     
     
  
 
 
 
 
	 00:43:12
     ◼ 
      
     ►  
     Made that number up probably works for a million people. I don't know 
     
     
  
 
 
	 00:43:16
     ◼ 
      
     ►  
     They have a great focus on admins. They have 
     
     
  
 
 
 
	 00:43:22
     ◼ 
      
     ►  
     So if you're like a you know a developer you can automate the management of your email filtering with your own code 
     
     
  
 
 
	 00:43:28
     ◼ 
      
     ►  
     You can write code to do it instead of just going through theirs 
     
     
  
 
 
	 00:43:31
     ◼ 
      
     ►  
     Just can't say enough good things about mail route you can try it for free 
     
     
  
 
 
	 00:43:36
     ◼ 
      
     ►  
     Go to mail route dotnet 
     
     
  
 
 
 
	 00:43:42
     ◼ 
      
     ►  
     That way they'll know you came here from the show. 
     
     
  
 
 
	 00:43:49
     ◼ 
      
     ►  
     You get a 15-day free trial and using the promo code "THETALKSHOW" or just "TTS", 
     
     
  
 
 
	 00:43:58
     ◼ 
      
     ►  
     you get 10% off for the lifetime of your account. 
     
     
  
 
 
	 00:44:01
     ◼ 
      
     ►  
     So you'll save money too. 
     
     
  
 
 
	 00:44:03
     ◼ 
      
     ►  
     15 days free, 10% off for lifetime using the code "TTS". 
     
     
  
 
 
	 00:44:08
     ◼ 
      
     ►  
     So my thanks to MailRout for sponsoring the show once again. 
     
     
  
 
 
	 00:44:11
     ◼ 
      
     ►  
     Great, great service. 
     
     
  
 
 
	 00:44:12
     ◼ 
      
     ►  
     What else is going on? 
     
     
  
 
 
 
	 00:44:22
     ◼ 
      
     ►  
     That's pretty good. 
     
     
  
 
 
	 00:44:23
     ◼ 
      
     ►  
     What happened? 
     
     
  
 
 
	 00:44:24
     ◼ 
      
     ►  
     What did it? 
     
     
  
 
 
 
	 00:44:26
     ◼ 
      
     ►  
     I don't even know what to say. 
     
     
  
 
 
	 00:44:28
     ◼ 
      
     ►  
     Have you hacked a Touch ID yet? 
     
     
  
 
 
	 00:44:31
     ◼ 
      
     ►  
     So when did that happen? 
     
     
  
 
 
	 00:44:32
     ◼ 
      
     ►  
     It seemed like it blew up. 
     
     
  
 
 
	 00:44:34
     ◼ 
      
     ►  
     It was early this week. 
     
     
  
 
 
	 00:44:36
     ◼ 
      
     ►  
     And as soon as it started blowing up, I was like, "Well, now we know what the overblown 
     
     
  
 
 
	 00:44:40
     ◼ 
      
     ►  
     fake scandal for the iPhone 5 is going to – 5S is going to be. And then, like, the 
     
     
  
 
 
	 00:44:46
     ◼ 
      
     ►  
     weirdest thing happened. It seemed like the internet collectively came to its senses. 
     
     
  
 
 
	 00:44:51
     ◼ 
      
     ►  
     ISKRA Yeah. I haven't seen anything really outrageous about that, particularly. It seems 
     
     
  
 
 
	 00:44:59
     ◼ 
      
     ►  
     like everybody's like, "You can, you can do it." But it's not exactly like everybody's 
     
     
  
 
 
	 00:45:05
     ◼ 
      
     ►  
     going to be doing it. And- 
     
     
  
 
 
	 00:45:06
     ◼ 
      
     ►  
     Is it interesting that you can that you can spoof a fingerprint? 
     
     
  
 
 
	 00:45:10
     ◼ 
      
     ►  
     like if you know what these guys did is they print they they like took a 
     
     
  
 
 
	 00:45:13
     ◼ 
      
     ►  
     2400 DPI fingerprint scan and then you 
     
     
  
 
 
	 00:45:17
     ◼ 
      
     ►  
     Use that to produce like us like a rubber fake 
     
     
  
 
 
	 00:45:22
     ◼ 
      
     ►  
     Fingerprint put it over your own finger and then your finger, you know can spoof that fingerprint 
     
     
  
 
 
	 00:45:28
     ◼ 
      
     ►  
     I mean, it's you know, it's not impossible, but it's you know, it's kind of mission impossibly, you know 
     
     
  
 
 
	 00:45:35
     ◼ 
      
     ►  
     It's like a spy movie type thing. 
     
     
  
 
 
	 00:45:37
     ◼ 
      
     ►  
     I mean, it takes expertise. 
     
     
  
 
 
	 00:45:38
     ◼ 
      
     ►  
     Yeah, I mean, it takes some expertise. 
     
     
  
 
 
	 00:45:42
     ◼ 
      
     ►  
     Yeah, it's sort of maker-- like I said, 
     
     
  
 
 
	 00:45:44
     ◼ 
      
     ►  
     I think I said maker skills kind of thing. 
     
     
  
 
 
	 00:45:48
     ◼ 
      
     ►  
     It's a crafty-- you have to be a little crafty. 
     
     
  
 
 
	 00:45:52
     ◼ 
      
     ►  
     And then the whole point is still 
     
     
  
 
 
	 00:45:54
     ◼ 
      
     ►  
     that even with that touch ID is still-- it's obviously better 
     
     
  
 
 
	 00:46:00
     ◼ 
      
     ►  
     than what Apple said. 
     
     
  
 
 
	 00:46:03
     ◼ 
      
     ►  
     Most people just don't use a passcode at all. 
     
     
  
 
 
	 00:46:05
     ◼ 
      
     ►  
     Or it's probably still even better than a simple passcode. 
     
     
  
 
 
	 00:46:10
     ◼ 
      
     ►  
     Oh, I think it definitely is. 
     
     
  
 
 
	 00:46:12
     ◼ 
      
     ►  
     I mean, you could argue about that, about whether it's better than a simple passcode. 
     
     
  
 
 
	 00:46:17
     ◼ 
      
     ►  
     But it's unquestionably better than none at all. 
     
     
  
 
 
	 00:46:20
     ◼ 
      
     ►  
     I mean, and the bottom line is the only thing they showed is that if you are being attacked by someone who has the expertise to make a 2400 DPI fake 
     
     
  
 
 
	 00:46:30
     ◼ 
      
     ►  
     or a copy of your fingerprint 
     
     
  
 
 
	 00:46:32
     ◼ 
      
     ►  
     That the sensor can be spoofed. Well, I mean it's interesting but I don't think that's surprising, you know 
     
     
  
 
 
	 00:46:39
     ◼ 
      
     ►  
     Yeah, I don't and I think calling it a hack is is totally misleading that seemed yeah 
     
     
  
 
 
	 00:46:44
     ◼ 
      
     ►  
     That seems like the wrong word, but I don't know of a better word spoons spoof or fool 
     
     
  
 
 
	 00:46:48
     ◼ 
      
     ►  
     You know that you can spoof it with a fake fingerprint a high quality fake print fingerprint 
     
     
  
 
 
	 00:46:54
     ◼ 
      
     ►  
     I really don't think and you know and and I don't think that if I just 
     
     
  
 
 
	 00:46:58
     ◼ 
      
     ►  
     Hand it over my phone to them right now without having wiped it or anything 
     
     
  
 
 
	 00:47:03
     ◼ 
      
     ►  
     I don't think it's possible to just take a fingerprint from it. That would that would be of high enough quality 
     
     
  
 
 
	 00:47:10
     ◼ 
      
     ►  
     I think you'd have to really kind of work to get a fingerprint of that quality 
     
     
  
 
 
	 00:47:13
     ◼ 
      
     ►  
     And even if I'm wrong, you're still talking about experts 
     
     
  
 
 
	 00:47:15
     ◼ 
      
     ►  
     It's not going to be of any help to someone who just steals or finds an iPhone. I 
     
     
  
 
 
	 00:47:20
     ◼ 
      
     ►  
     Think it depends 
     
     
  
 
 
	 00:47:26
     ◼ 
      
     ►  
     And I think I think there are yeah, I know well 
     
     
  
 
 
	 00:47:29
     ◼ 
      
     ►  
     I didn't see the whole I didn't watch the whole thing, but it doesn't I mean it seems like the kind of thing that 
     
     
  
 
 
	 00:47:33
     ◼ 
      
     ►  
     You could follow and do if you really wanted to 
     
     
  
 
 
 
	 00:47:39
     ◼ 
      
     ►  
     It doesn't seem like people I don't know it doesn't it seem like the people who steal a phone or much more interested in just 
     
     
  
 
 
	 00:47:45
     ◼ 
      
     ►  
     Getting the phone. Yeah, it's selling it. They're not that they're not that interested in getting your 
     
     
  
 
 
	 00:47:49
     ◼ 
      
     ►  
     Your data most most phone phone thieves are right about the phone 
     
     
  
 
 
	 00:47:56
     ◼ 
      
     ►  
     And you know let's face it for a lot of us it's really just a way to defend against somebody 
     
     
  
 
 
	 00:48:01
     ◼ 
      
     ►  
     pooping you. Yeah right. Right by which I mean that there's a whole thing where people if you 
     
     
  
 
 
	 00:48:09
     ◼ 
      
     ►  
     leave your phone unattended your your quote-unquote friends will take it and go to your Twitter and 
     
     
  
 
 
	 00:48:13
     ◼ 
      
     ►  
     then just write the word pooping. Yeah. To fake to make it look as though while you were taking 
     
     
  
 
 
	 00:48:20
     ◼ 
      
     ►  
     a poop you you tweeted it. Yeah and that's that was the example that I use because we've got this 
     
     
  
 
 
	 00:48:24
     ◼ 
      
     ►  
     friend who I go out drinking with frequently, and I know what his passcode is, just because 
     
     
  
 
 
	 00:48:28
     ◼ 
      
     ►  
     I've seen him type it in so many times. And he's got simple passcode turned on. And 
     
     
  
 
 
	 00:48:34
     ◼ 
      
     ►  
     I see people doing this all the time, but when they go to—it's like a bunch of guys 
     
     
  
 
 
	 00:48:38
     ◼ 
      
     ►  
     sitting around at the bar—they just leave their phone in the bar when they go to the 
     
     
  
 
 
	 00:48:41
     ◼ 
      
     ►  
     bathroom. And I don't do that. 
     
     
  
 
 
	 00:48:45
     ◼ 
      
     ►  
     No, I don't do that either, because I want to be on my phone while I'm in the bathroom. 
     
     
  
 
 
	 00:48:51
     ◼ 
      
     ►  
     No, but I don't do that. I don't certainly – I don't know. I feel very uncomfortable 
     
     
  
 
 
	 00:48:56
     ◼ 
      
     ►  
     when my phone is like laying – 
     
     
  
 
 
	 00:49:00
     ◼ 
      
     ►  
     Plus I know those guys would try and get into it. 
     
     
  
 
 
	 00:49:03
     ◼ 
      
     ►  
     They'll poop in you. 
     
     
  
 
 
	 00:49:06
     ◼ 
      
     ►  
     Yeah. So I'll be interested to see if anybody decides to make a big deal out of that because 
     
     
  
 
 
	 00:49:17
     ◼ 
      
     ►  
     it doesn't seem like it's that big a deal. 
     
     
  
 
 
	 00:49:18
     ◼ 
      
     ►  
     No, it doesn't. I do think it's interesting that some of the analysis of it, you know, 
     
     
  
 
 
	 00:49:25
     ◼ 
      
     ►  
     the how secure is it, you know, argument aside, just in terms of is this a cool feature. A 
     
     
  
 
 
	 00:49:31
     ◼ 
      
     ►  
     lot of it, you know, as people kind of figured out more and more how this works, that a lot 
     
     
  
 
 
	 00:49:35
     ◼ 
      
     ►  
     of it really comes down to the fact that Apple is designing its own system on a chips now, 
     
     
  
 
 
	 00:49:43
     ◼ 
      
     ►  
     Right? Like that was a big change. And I remember thinking it was almost unusual how much, how 
     
     
  
 
 
	 00:49:51
     ◼ 
      
     ►  
     proud Steve Jobs seemed of that when they first did it with what, the A4 processor? 
     
     
  
 
 
	 00:49:56
     ◼ 
      
     ►  
     So what would that have been four years ago? So what was that? The first iPhone 4. Right? 
     
     
  
 
 
	 00:50:04
     ◼ 
      
     ►  
     Right. I think that's right. And, you know, I remember thinking it was more about Steve 
     
     
  
 
 
	 00:50:11
     ◼ 
      
     ►  
     jobs sort of being old school, you know, from back in the 70s and 80s when the semiconductor 
     
     
  
 
 
	 00:50:16
     ◼ 
      
     ►  
     industry was new. And, you know, that it was, it made him proud that Apple was doing a lot 
     
     
  
 
 
	 00:50:22
     ◼ 
      
     ►  
     of that now on its own instead of just getting parts from others. But I think part of, in 
     
     
  
 
 
	 00:50:29
     ◼ 
      
     ►  
     hindsight, I think part of why he was so proud about it is that it's enabling them to do 
     
     
  
 
 
	 00:50:33
     ◼ 
      
     ►  
     features that they couldn't otherwise do. That it really is part of the system on a 
     
     
  
 
 
	 00:50:39
     ◼ 
      
     ►  
     chip design that there's this secure enclave where there's storage that is completely, 
     
     
  
 
 
	 00:50:45
     ◼ 
      
     ►  
     like, technically inaccessible to the actual regular operating system. Nothing in iOS, 
     
     
  
 
 
	 00:50:51
     ◼ 
      
     ►  
     not even the root process can access it. And that's going to be, it's going to be hard 
     
     
  
 
 
	 00:50:57
     ◼ 
      
     ►  
     to copy. Because it's, you know, chip design is like a years-long process. Like, I think 
     
     
  
 
 
	 00:51:04
     ◼ 
      
     ►  
     this is something that they started working on you know five years ago maybe 
     
     
  
 
 
 
 
	 00:51:11
     ◼ 
      
     ►  
     and it may not take five years for the you know other companies to copy it but 
     
     
  
 
 
	 00:51:14
     ◼ 
      
     ►  
     it will take years 
     
     
  
 
 
	 00:51:21
     ◼ 
      
     ►  
     you like the uh... touch i_d_ use it 
     
     
  
 
 
 
 
	 00:51:30
     ◼ 
      
     ►  
     if one of the great things about it is that 
     
     
  
 
 
	 00:51:32
     ◼ 
      
     ►  
     it lets me turn turn on 
     
     
  
 
 
	 00:51:35
     ◼ 
      
     ►  
     the com uh... turn all i guess it's turn off simple passcode 
     
     
  
 
 
	 00:51:39
     ◼ 
      
     ►  
     rights now you have a uh... 
     
     
  
 
 
	 00:51:41
     ◼ 
      
     ►  
     along passcode 
     
     
  
 
 
	 00:51:42
     ◼ 
      
     ►  
     along passcode and i have that set 
     
     
  
 
 
 
	 00:51:46
     ◼ 
      
     ►  
     to be required to be unlocked immediately 
     
     
  
 
 
 
	 00:51:51
     ◼ 
      
     ►  
     i mean so i think 
     
     
  
 
 
	 00:51:52
     ◼ 
      
     ►  
     men given those two things i think my phones more secure than it was 
     
     
  
 
 
	 00:51:56
     ◼ 
      
     ►  
     yeah i totally think so 
     
     
  
 
 
	 00:51:58
     ◼ 
      
     ►  
     It'll be interesting to see what happens if somebody, and maybe it's not even a question 
     
     
  
 
 
	 00:52:03
     ◼ 
      
     ►  
     of if, maybe it's, you know, we should admit that it's a question of when somebody is going 
     
     
  
 
 
	 00:52:08
     ◼ 
      
     ►  
     to have their phone unlocked against their will by this. 
     
     
  
 
 
 
	 00:52:13
     ◼ 
      
     ►  
     You know, and there's a good question about like what law enforcement can do. 
     
     
  
 
 
	 00:52:19
     ◼ 
      
     ►  
     Like Oh yeah. 
     
     
  
 
 
	 00:52:22
     ◼ 
      
     ►  
     you know, that you're something like a password is considered like a in the US like a First 
     
     
  
 
 
	 00:52:29
     ◼ 
      
     ►  
     Amendment type thing like you can't write you know they can't say what's the password 
     
     
  
 
 
	 00:52:33
     ◼ 
      
     ►  
     to your phone you can just you know if you're allowed to not answer a question are are you 
     
     
  
 
 
	 00:52:38
     ◼ 
      
     ►  
     allowed to not have them physically force your thumb against the sensor as you know 
     
     
  
 
 
	 00:52:46
     ◼ 
      
     ►  
     people that sort of an open question on that yeah it's like a key where you can't go 
     
     
  
 
 
	 00:52:52
     ◼ 
      
     ►  
     claim a first amendment right to a key around a physical key like the key to your car right 
     
     
  
 
 
	 00:52:57
     ◼ 
      
     ►  
     except that in this case it is your you know it's a little different than a key because 
     
     
  
 
 
	 00:53:00
     ◼ 
      
     ►  
     it's you know your body so i don't know yeah it's an open question and people are concerned 
     
     
  
 
 
	 00:53:04
     ◼ 
      
     ►  
     about it and then you know i think a lot of this comes down to who are you concerned about 
     
     
  
 
 
	 00:53:08
     ◼ 
      
     ►  
     getting access to your phone you know and obviously you know this nsa stuff is on people's 
     
     
  
 
 
	 00:53:13
     ◼ 
      
     ►  
     minds and rightly so i'm not saying that it shouldn't be but um in terms of like protecting 
     
     
  
 
 
	 00:53:19
     ◼ 
      
     ►  
     you from government agencies no touch ID probably is is not gonna stop anything 
     
     
  
 
 
	 00:53:25
     ◼ 
      
     ►  
     but I you know again against like your friends or your kids or just somebody 
     
     
  
 
 
	 00:53:30
     ◼ 
      
     ►  
     who finds your phone in the back of a cab right like you you lose your phone 
     
     
  
 
 
	 00:53:35
     ◼ 
      
     ►  
     in a cab touch ID is gonna work great yeah I use it all the time 
     
     
  
 
 
	 00:53:46
     ◼ 
      
     ►  
     How many fingers did you set up with? 
     
     
  
 
 
 
	 00:53:51
     ◼ 
      
     ►  
     I just used toes. 
     
     
  
 
 
	 00:53:53
     ◼ 
      
     ►  
     I said three, I think. 
     
     
  
 
 
	 00:53:55
     ◼ 
      
     ►  
     I think I said three. 
     
     
  
 
 
	 00:53:57
     ◼ 
      
     ►  
     Both my thumbs. 
     
     
  
 
 
	 00:54:00
     ◼ 
      
     ►  
     And then I actually used my – why am I telling you this? 
     
     
  
 
 
	 00:54:03
     ◼ 
      
     ►  
     I shouldn't say this. 
     
     
  
 
 
 
	 00:54:05
     ◼ 
      
     ►  
     Now someone's going to come in the middle of the night and cut my thumbs off. 
     
     
  
 
 
	 00:54:10
     ◼ 
      
     ►  
     I'm not telling you. 
     
     
  
 
 
 
	 00:54:14
     ◼ 
      
     ►  
     fingers right now. There was this, I don't know, this is a terrible rattle, but my parents 
     
     
  
 
 
	 00:54:27
     ◼ 
      
     ►  
     had this book, this German book that was trying to teach kids manners from the 1800s. I have 
     
     
  
 
 
	 00:54:34
     ◼ 
      
     ►  
     no idea how they got this book, but we had this book lying around growing up and one 
     
     
  
 
 
	 00:54:38
     ◼ 
      
     ►  
     of the stories, one of these horrible German stories from the mid-1800s was, I think it's 
     
     
  
 
 
	 00:54:46
     ◼ 
      
     ►  
     pronounced Der Stroulpeter, and it was this. The mother goes out. This is because that's 
     
     
  
 
 
	 00:54:51
     ◼ 
      
     ►  
     what they did back then. They just left the kids at home. So she goes out to go grocery 
     
     
  
 
 
	 00:54:54
     ◼ 
      
     ►  
     shopping or whatever, and she tells the kid, "Don't suck your thumb," or "Der Stroulpeter 
     
     
  
 
 
	 00:54:59
     ◼ 
      
     ►  
     will come get you." And so, of course, the minute the woman goes out the door, the kid 
     
     
  
 
 
	 00:55:04
     ◼ 
      
     ►  
     kid starts sucking his thumb and this guy bursts into the door and he's got these 
     
     
  
 
 
	 00:55:10
     ◼ 
      
     ►  
     huge scissor hands and he snips the kid's thumbs off and the kid is just sitting there 
     
     
  
 
 
	 00:55:19
     ◼ 
      
     ►  
     crying with no thumbs. And that's the moral of the story. Don't suck your thumbs or 
     
     
  
 
 
	 00:55:28
     ◼ 
      
     ►  
     some crazy German man with scissor hands is going to cut your thumbs off. 
     
     
  
 
 
	 00:55:34
     ◼ 
      
     ►  
     That's pretty that was that was mid-1800 
     
     
  
 
 
	 00:55:36
     ◼ 
      
     ►  
     Parenting that's pretty rough 
     
     
  
 
 
	 00:55:40
     ◼ 
      
     ►  
     Probably you can look it up. You can look that up on the web 
     
     
  
 
 
	 00:55:43
     ◼ 
      
     ►  
     it's that there's they've a lot of places like boing boing and like laughing squid of 
     
     
  
 
 
	 00:55:47
     ◼ 
      
     ►  
     if it's the case if you go back a hundred years if it always looks like we were pretty terrible to our kids like maybe 
     
     
  
 
 
	 00:55:54
     ◼ 
      
     ►  
     In 1850 when they were using this book to teach kids not to suck their thumbs a hundred years prior to that 
     
     
  
 
 
	 00:56:00
     ◼ 
      
     ►  
     Maybe they actually cut off the kids thumbs and they're like, can you believe that we used to actually do this to the kids? 
     
     
  
 
 
	 00:56:05
     ◼ 
      
     ►  
     And there's like you didn't have modern parenting technology 
     
     
  
 
 
	 00:56:09
     ◼ 
      
     ►  
     That would hey and allow us to convey to the children that their thumbs would be cut off 
     
     
  
 
 
	 00:56:13
     ◼ 
      
     ►  
     Right and grandpa's you actually cut the thumbs off grandpa who grew up then is in the corner and he you know missing a thumb 
     
     
  
 
 
	 00:56:19
     ◼ 
      
     ►  
     Yeah, yeah hurt like hell 
     
     
  
 
 
	 00:56:22
     ◼ 
      
     ►  
     I cannot work in the fields 
     
     
  
 
 
	 00:56:26
     ◼ 
      
     ►  
     Do you see this thing with Steven Elop and the car? Yeah, that was everything on my list 
     
     
  
 
 
 
	 00:56:33
     ◼ 
      
     ►  
     Long story short and this to me is why he's got who's got two thumbs and 25 million dollars 
     
     
  
 
 
 
 
	 00:56:45
     ◼ 
      
     ►  
     rumored by you know, like especially Nokia fans so the 
     
     
  
 
 
	 00:56:48
     ◼ 
      
     ►  
     When when Nokia hired him he came from Microsoft and then shortly after he got there. He said, okay my evaluation is 
     
     
  
 
 
	 00:56:56
     ◼ 
      
     ►  
     We're screwed on smartphone operating systems ours is no good the one we've been worked in you know symbionts 
     
     
  
 
 
	 00:57:02
     ◼ 
      
     ►  
     No good this whatever the me bow whatever it was they were working on not gonna cut it 
     
     
  
 
 
	 00:57:05
     ◼ 
      
     ►  
     We're gonna go to Windows 7 and so everybody was like hmm. We hire a guy from Microsoft 
     
     
  
 
 
	 00:57:10
     ◼ 
      
     ►  
     He comes in and he switches us to Windows phone this seems to me like this guy was a mole 
     
     
  
 
 
	 00:57:15
     ◼ 
      
     ►  
     Maybe his plan is to run Nokia in the ground and then have Microsoft buy them well 
     
     
  
 
 
	 00:57:21
     ◼ 
      
     ►  
     Well then it turns out this week that his contract was structured such that, well, just 
     
     
  
 
 
	 00:57:25
     ◼ 
      
     ►  
     in case Nokia gets cash strapped and their business goes down, and because they're cash 
     
     
  
 
 
	 00:57:32
     ◼ 
      
     ►  
     strapped they have to sell the company to say, or maybe their handset business to say 
     
     
  
 
 
	 00:57:38
     ◼ 
      
     ►  
     Microsoft, well if that happens we'll give you a $25 million bonus. 
     
     
  
 
 
	 00:57:45
     ◼ 
      
     ►  
     And lo and behold that's exactly what happened. 
     
     
  
 
 
	 00:57:49
     ◼ 
      
     ►  
     And then to top that off, I guess because it's such a true scandal in, what, Finland? 
     
     
  
 
 
 
	 00:57:57
     ◼ 
      
     ►  
     Where are they? 
     
     
  
 
 
 
 
	 00:58:00
     ◼ 
      
     ►  
     Because Nokia is, rightly so, that's the pride of Finland. 
     
     
  
 
 
	 00:58:03
     ◼ 
      
     ►  
     And it's a big company worldwide, but it's certainly a bigger deal in Finland. 
     
     
  
 
 
	 00:58:07
     ◼ 
      
     ►  
     There's a scandal over this. 
     
     
  
 
 
	 00:58:09
     ◼ 
      
     ►  
     And so the board apparently went to him and asked him, "Well, would you give that bonus 
     
     
  
 
 
 
	 00:58:16
     ◼ 
      
     ►  
     his answer is that he can't because he's getting his divorce and his wife won't 
     
     
  
 
 
	 00:58:20
     ◼ 
      
     ►  
     let him I don't know how that it's the shock he's already so he's gotten he's 
     
     
  
 
 
	 00:58:31
     ◼ 
      
     ►  
     already gotten the money I guess I guess whatever else is you know it's is stock 
     
     
  
 
 
	 00:58:37
     ◼ 
      
     ►  
     or whatever it is you know either he's gotten it or he's legally going to get 
     
     
  
 
 
	 00:58:42
     ◼ 
      
     ►  
     then there's nothing they could do unless he volunteered to you know turn 
     
     
  
 
 
	 00:58:45
     ◼ 
      
     ►  
     down or renegotiate or something. The thing with the wife is interesting to me on two 
     
     
  
 
 
	 00:58:51
     ◼ 
      
     ►  
     fronts. On a personal level, the fact that he was willing to publicly throw her under 
     
     
  
 
 
	 00:58:55
     ◼ 
      
     ►  
     the bus makes it a lot less surprising that she wants to divorce him in the first place. 
     
     
  
 
 
	 00:59:02
     ◼ 
      
     ►  
     But the second part is I don't blame her at all. She didn't run Nokia into the ground. 
     
     
  
 
 
	 00:59:08
     ◼ 
      
     ►  
     You know the his wife she is legally entitled to half the money, so you know why in the world should she? 
     
     
  
 
 
	 00:59:16
     ◼ 
      
     ►  
     Let turn it down 
     
     
  
 
 
	 00:59:19
     ◼ 
      
     ►  
     It's you know to me, yeah, no keep the dumbass Nokia boards fault for agreeing to a contract like that, right? 
     
     
  
 
 
	 00:59:27
     ◼ 
      
     ►  
     It just seems like a crazy thing to put in a contract like it would be like if you were hiring a new coach of 
     
     
  
 
 
	 00:59:35
     ◼ 
      
     ►  
     your team and you 
     
     
  
 
 
	 00:59:37
     ◼ 
      
     ►  
     rewarded losing a record number of games. Just in case we only win ten ball games in one of the next three seasons, 
     
     
  
 
 
	 00:59:43
     ◼ 
      
     ►  
     you'll get a bonus. 
     
     
  
 
 
	 00:59:45
     ◼ 
      
     ►  
     Like, why would you put a bonus like that in? I guess it was structured in 
     
     
  
 
 
	 00:59:49
     ◼ 
      
     ►  
     language that made it seem like a golden parachute, right? Like, if the handset business is acquired, 
     
     
  
 
 
	 00:59:56
     ◼ 
      
     ►  
     you know, if you the board approve a handset sale, I get a big bonus. 
     
     
  
 
 
	 01:00:00
     ◼ 
      
     ►  
     But, you know, doesn't it logically seem like 
     
     
  
 
 
	 01:00:04
     ◼ 
      
     ►  
     The only way that the handset business would get sold is if you do a pretty bad job running it I 
     
     
  
 
 
	 01:00:10
     ◼ 
      
     ►  
     Guess the I don't know I mean maybe the idea is that if you look at it the other way that his 
     
     
  
 
 
	 01:00:18
     ◼ 
      
     ►  
     Compensation you know if he had done it if he had done a good job and not run the company into the ground his 
     
     
  
 
 
	 01:00:22
     ◼ 
      
     ►  
     Compensation would have been a lot more 
     
     
  
 
 
 
	 01:00:27
     ◼ 
      
     ►  
     Guess I don't know it just certainly yeah, yeah, right. I mean you could 
     
     
  
 
 
	 01:00:32
     ◼ 
      
     ►  
     It leaves a bad day just for you know I mean if some of these packages 25 million is not really 
     
     
  
 
 
	 01:00:37
     ◼ 
      
     ►  
     That big and it really does I mean no it I never thought it sounded crazy. It's not you know the 
     
     
  
 
 
	 01:00:45
     ◼ 
      
     ►  
     Kubrick faked the moon landings crazy. It's just you know like hmm 
     
     
  
 
 
	 01:00:50
     ◼ 
      
     ►  
     I don't know that's kind of a conspiracy the idea that he was a Microsoft mole from the beginning 
     
     
  
 
 
	 01:00:54
     ◼ 
      
     ►  
     But you know now that they're actually selling the hints at unit to Microsoft it 
     
     
  
 
 
	 01:00:58
     ◼ 
      
     ►  
     You know it's kind of like well call it a conspiracy or what you will 
     
     
  
 
 
	 01:01:01
     ◼ 
      
     ►  
     it's what happened. And it certainly hasn't been good for Nokia shareholders or customers. 
     
     
  
 
 
	 01:01:07
     ◼ 
      
     ►  
     Jared "Seth" Johnson No. 
     
     
  
 
 
	 01:01:08
     ◼ 
      
     ►  
     So, I'm interested to know what Nokia, the company, is going to do after this. 
     
     
  
 
 
	 01:01:16
     ◼ 
      
     ►  
     I mean, they're buying their mobile services. 
     
     
  
 
 
	 01:01:21
     ◼ 
      
     ►  
     Pete Laskowski Right. 
     
     
  
 
 
	 01:01:22
     ◼ 
      
     ►  
     Jared "Seth" Johnson Microsoft is buying their mobile services business, 
     
     
  
 
 
	 01:01:24
     ◼ 
      
     ►  
     and Nokia is still a company in Finland. 
     
     
  
 
 
	 01:01:28
     ◼ 
      
     ►  
     Pete Laskowski Yeah, I don't know what other businesses they have. 
     
     
  
 
 
	 01:01:30
     ◼ 
      
     ►  
     There was some, and I forget who mentioned this on Twitter, somebody like, maybe it was 
     
     
  
 
 
	 01:01:35
     ◼ 
      
     ►  
     Nealey Patel, said somebody mentioned this in comments or something on The Verge. It may not 
     
     
  
 
 
	 01:01:39
     ◼ 
      
     ►  
     have been The Verge, but I can't remember. That Nokia would go and buy HTC and then start making 
     
     
  
 
 
	 01:01:46
     ◼ 
      
     ►  
     Android phones. Which I thought was interesting. I'm not sure if that really helps them, but... 
     
     
  
 
 
	 01:01:54
     ◼ 
      
     ►  
     I don't know. 
     
     
  
 
 
	 01:01:58
     ◼ 
      
     ►  
     But it gets back to that whole question about what they should have done in the first place. 
     
     
  
 
 
	 01:02:02
     ◼ 
      
     ►  
     It's like their chance for a do-over. Although, four years too late or whatever it was, 
     
     
  
 
 
	 01:02:11
     ◼ 
      
     ►  
     three years. How long ago was that that they ditched? It was three years? 
     
     
  
 
 
	 01:02:18
     ◼ 
      
     ►  
     Yeah, it was pretty fast in the grand scheme of things. 
     
     
  
 
 
	 01:02:20
     ◼ 
      
     ►  
     Because it had to be three years because the iPhone's only been out six years. 
     
     
  
 
 
	 01:02:26
     ◼ 
      
     ►  
     the whole thing was precipitated by the rise of… 
     
     
  
 
 
	 01:02:29
     ◼ 
      
     ►  
     And Windows Phone hasn't been around that long. 
     
     
  
 
 
	 01:02:33
     ◼ 
      
     ►  
     No. I think two years? Is that right? 
     
     
  
 
 
	 01:02:38
     ◼ 
      
     ►  
     No, I think it's been longer than that, but… 
     
     
  
 
 
	 01:02:40
     ◼ 
      
     ►  
     Three years, yeah. 
     
     
  
 
 
	 01:02:41
     ◼ 
      
     ►  
     Yeah, I think it's been three years. 
     
     
  
 
 
 
	 01:02:43
     ◼ 
      
     ►  
     I keep saying it's going to take over Android. I should go back and find that one again. Every 
     
     
  
 
 
	 01:02:56
     ◼ 
      
     ►  
     once in a while I pull that one out. That's probably a worse, that's probably one of the 
     
     
  
 
 
	 01:03:00
     ◼ 
      
     ►  
     worst claimed chowders ever because it's so so bad and it but it is what they wanted right that 
     
     
  
 
 
	 01:03:08
     ◼ 
      
     ►  
     you know and it's so directly comparable you know that you know some of the Android to iPhone 
     
     
  
 
 
	 01:03:13
     ◼ 
      
     ►  
     comparisons are so tough because Android is just an OS that they license to other people to make 
     
     
  
 
 
	 01:03:18
     ◼ 
      
     ►  
     and iPhone is all Apple whereas Windows Phone is it's an OS that they license to handset makers to 
     
     
  
 
 
	 01:03:24
     ◼ 
      
     ►  
     make like windows phone and android are couldn't be more direct competitors 
     
     
  
 
 
	 01:03:28
     ◼ 
      
     ►  
     right and and what was it like I forget who it was like by 2014 yeah it's gonna 
     
     
  
 
 
	 01:03:35
     ◼ 
      
     ►  
     be yeah we see that's the funny that's the yeah because it was by the end of 
     
     
  
 
 
	 01:03:38
     ◼ 
      
     ►  
     this year yeah it's coming up that one of those firms had speculated that you 
     
     
  
 
 
	 01:03:43
     ◼ 
      
     ►  
     know and it's even worse I got it here all right you got it hang on a sec well 
     
     
  
 
 
	 01:03:48
     ◼ 
      
     ►  
     it's it's even worse than the infamous claim chowder by Eric Schmidt who like 
     
     
  
 
 
	 01:03:53
     ◼ 
      
     ►  
     a year ago said that by the middle of the next summer, 
     
     
  
 
 
	 01:03:55
     ◼ 
      
     ►  
     half the TV sold in America were gonna have Google TV 
     
     
  
 
 
	 01:03:58
     ◼ 
      
     ►  
     hooked up to them. 
     
     
  
 
 
	 01:03:59
     ◼ 
      
     ►  
     Now that's bad, and he was wrong. 
     
     
  
 
 
	 01:04:01
     ◼ 
      
     ►  
     I mean, nobody even talks about Google TV anymore. 
     
     
  
 
 
	 01:04:03
     ◼ 
      
     ►  
     - But at least then he's trying to push his own company. 
     
     
  
 
 
	 01:04:07
     ◼ 
      
     ►  
     I mean, you could call that marketing. 
     
     
  
 
 
	 01:04:09
     ◼ 
      
     ►  
     That's what he's supposed to do. 
     
     
  
 
 
	 01:04:12
     ◼ 
      
     ►  
     Whereas this was an analyst, 
     
     
  
 
 
	 01:04:14
     ◼ 
      
     ►  
     this is pyramid research analyst Stella Boken 
     
     
  
 
 
	 01:04:18
     ◼ 
      
     ►  
     said that Windows Phone is poised to overtake 
     
     
  
 
 
	 01:04:21
     ◼ 
      
     ►  
     Android's massive market share as soon as 2013. And this was back in 2011, May of 2011. 
     
     
  
 
 
	 01:04:28
     ◼ 
      
     ►  
     It's like – you should have known by then. 
     
     
  
 
 
	 01:04:35
     ◼ 
      
     ►  
     With Eric Schmidt, he was on stage being interviewed and I think he sort of has a tendency to run 
     
     
  
 
 
	 01:04:42
     ◼ 
      
     ►  
     his mouth a little bit. He was shooting from the hip. And maybe as soon as he said it, 
     
     
  
 
 
	 01:04:46
     ◼ 
      
     ►  
     he was like, "Ah, I don't know why I said that." But to hell with it. I'm promoting 
     
     
  
 
 
	 01:04:49
     ◼ 
      
     ►  
     Like you said he's a spokesman for the company. Whereas this is supposed to be a measured well considered research report 
     
     
  
 
 
	 01:04:57
     ◼ 
      
     ►  
     Right, right. This is our analysis. This is why you should you should pay our company to provide research 
     
     
  
 
 
	 01:05:04
     ◼ 
      
     ►  
     For you because we're so good. We're so smart 
     
     
  
 
 
	 01:05:08
     ◼ 
      
     ►  
     We understand the market 
     
     
  
 
 
 
	 01:05:11
     ◼ 
      
     ►  
     And I really I have to believe that they think that a lot of these companies think that 
     
     
  
 
 
	 01:05:15
     ◼ 
      
     ►  
     But they just need to get their name out there and so they need to say something crazy in 
     
     
  
 
 
	 01:05:18
     ◼ 
      
     ►  
     order to get their name out there. 
     
     
  
 
 
	 01:05:22
     ◼ 
      
     ►  
     But I just can never figure out exactly how they reconcile that with looking like idiots 
     
     
  
 
 
	 01:05:30
     ◼ 
      
     ►  
     for saying something that's so obviously not going to happen. 
     
     
  
 
 
	 01:05:33
     ◼ 
      
     ►  
     I don't get it. 
     
     
  
 
 
	 01:05:36
     ◼ 
      
     ►  
     Let me tell you about the third sponsor. 
     
     
  
 
 
	 01:05:39
     ◼ 
      
     ►  
     These guys are great. 
     
     
  
 
 
	 01:05:41
     ◼ 
      
     ►  
     It's Bartender for Mac OS X. 
     
     
  
 
 
	 01:05:43
     ◼ 
      
     ►  
     You ever hear of this app? 
     
     
  
 
 
	 01:05:45
     ◼ 
      
     ►  
     I have, yeah. 
     
     
  
 
 
	 01:05:46
     ◼ 
      
     ►  
     It's a great, genius idea. 
     
     
  
 
 
	 01:05:48
     ◼ 
      
     ►  
     You know those little icons you have in your menu bar on your Mac? 
     
     
  
 
 
	 01:05:51
     ◼ 
      
     ►  
     Up in the upper right corner. 
     
     
  
 
 
	 01:05:52
     ◼ 
      
     ►  
     All those little inscrutable, mostly black and white icons. 
     
     
  
 
 
	 01:05:55
     ◼ 
      
     ►  
     Mine are spilling over into the center. 
     
     
  
 
 
	 01:05:57
     ◼ 
      
     ►  
     I try to keep mine down. 
     
     
  
 
 
	 01:05:59
     ◼ 
      
     ►  
     Let me count mine right now. 
     
     
  
 
 
	 01:06:01
     ◼ 
      
     ►  
     This is consciously trying to keep a minimal number. 
     
     
  
 
 
	 01:06:03
     ◼ 
      
     ►  
     I've got one, two, three, four, five, six, seven, eight, nine, ten, eleven, twelve, thirteen. 
     
     
  
 
 
	 01:06:12
     ◼ 
      
     ►  
     I got 13 of them. 
     
     
  
 
 
	 01:06:14
     ◼ 
      
     ►  
     And that's not even counting... 
     
     
  
 
 
	 01:06:15
     ◼ 
      
     ►  
     **Ezra Klein-H 
     
     
  
 
 
	 01:06:31
     ◼ 
      
     ►  
     replace them all with like a little dot dot dot and then you just hit that and then it 
     
     
  
 
 
	 01:06:35
     ◼ 
      
     ►  
     shows them to you so it reduces the clutter you see all the time but you can still use 
     
     
  
 
 
	 01:06:40
     ◼ 
      
     ►  
     all those things because why do I have 13 of them because every once in a while I really 
     
     
  
 
 
	 01:06:43
     ◼ 
      
     ►  
     do want to use one of them you know I really do have to go into the dropbox menu or something 
     
     
  
 
 
	 01:06:47
     ◼ 
      
     ►  
     like that or I do want to open up the text expander menu I can have them with bartender 
     
     
  
 
 
	 01:06:55
     ◼ 
      
     ►  
     but I can have them out of my way you move them to the bartender bar and then you just 
     
     
  
 
 
	 01:07:00
     ◼ 
      
     ►  
     display them when you want. You can rearrange the order of them. You can 
     
     
  
 
 
	 01:07:05
     ◼ 
      
     ►  
     rearrange the order of all of those things. It's really great. You can even 
     
     
  
 
 
	 01:07:11
     ◼ 
      
     ►  
     have it, you can even do smart things like only have menu items show when they 
     
     
  
 
 
	 01:07:15
     ◼ 
      
     ►  
     update. Like if you have one that, you know, like some Twitter clients have one 
     
     
  
 
 
	 01:07:20
     ◼ 
      
     ►  
     of those little things up there and it'll turn a color when you have direct 
     
     
  
 
 
	 01:07:24
     ◼ 
      
     ►  
     messages or something like that. Well you can set it with bartenders so that it 
     
     
  
 
 
	 01:07:27
     ◼ 
      
     ►  
     only even shows up when it has some kind of notification or an update to tell you. 
     
     
  
 
 
	 01:07:32
     ◼ 
      
     ►  
     They've just released version 1.2. It's fully Mavericks compatible. So if in the 
     
     
  
 
 
	 01:07:39
     ◼ 
      
     ►  
     back of your head, wise guys, you're thinking, "Hey, that's a pretty cool trick, 
     
     
  
 
 
	 01:07:43
     ◼ 
      
     ►  
     but maybe it's not going to work with Mavericks, which is coming out really 
     
     
  
 
 
	 01:07:47
     ◼ 
      
     ►  
     soon." Well, they've already shipped an update that's compatible with Mavericks. 
     
     
  
 
 
	 01:07:52
     ◼ 
      
     ►  
     Here's the one last thing about it that is just amazing to me. Go to their 
     
     
  
 
 
	 01:07:56
     ◼ 
      
     ►  
     website and download it and you get four week free trial that's super generous 
     
     
  
 
 
	 01:08:02
     ◼ 
      
     ►  
     and I think that just shows the confidence they have that when the four 
     
     
  
 
 
	 01:08:04
     ◼ 
      
     ►  
     weeks are up you're gonna be like oh I gotta buy it where do you go to find out 
     
     
  
 
 
	 01:08:08
     ◼ 
      
     ►  
     more go to their website www.mac bartender.com mac bartender.com great 
     
     
  
 
 
	 01:08:17
     ◼ 
      
     ►  
     utility four week free trial 
     
     
  
 
 
	 01:08:23
     ◼ 
      
     ►  
     speaking of crying goodbyes you see Steve Ballmer I didn't yeah that's like 
     
     
  
 
 
	 01:08:29
     ◼ 
      
     ►  
     the big I can't big annual watch that guy yeah it's kind of sad watching him 
     
     
  
 
 
	 01:08:34
     ◼ 
      
     ►  
     go out he's really yeah that's not the way you want to go out it's really 
     
     
  
 
 
	 01:08:39
     ◼ 
      
     ►  
     pretty ugly yeah he is not going out like Mariano Rivera no see a rumor I 
     
     
  
 
 
	 01:08:47
     ◼ 
      
     ►  
     saw right at the top of his game I read it in Business Insider so and Lord only 
     
     
  
 
 
	 01:08:51
     ◼ 
      
     ►  
     knows what I was doing on our website so it could be completely false but I saw 
     
     
  
 
 
	 01:08:56
     ◼ 
      
     ►  
     that it said that a leading candidate to replace him is the guy who's the CEO of 
     
     
  
 
 
	 01:09:00
     ◼ 
      
     ►  
     Ford Ford Motor Company yeah I heard that I don't know anything about the CEO 
     
     
  
 
 
	 01:09:06
     ◼ 
      
     ►  
     of the Ford Motor Company but I will tell you it does not sound to me like he 
     
     
  
 
 
	 01:09:09
     ◼ 
      
     ►  
     should be running Microsoft it doesn't sound to me like any like that sounds 
     
     
  
 
 
	 01:09:12
     ◼ 
      
     ►  
     like going again Scully yeah you know I mean yeah it doesn't seem like that's 
     
     
  
 
 
	 01:09:21
     ◼ 
      
     ►  
     gonna end well yeah it does not it is a it doesn't seem to and I know Ford is 
     
     
  
 
 
	 01:09:26
     ◼ 
      
     ►  
     not like going under and I know that during the whole fiscal crisis that of 
     
     
  
 
 
	 01:09:31
     ◼ 
      
     ►  
     the big three US automakers they were in far better shape you know didn't need a 
     
     
  
 
 
	 01:09:35
     ◼ 
      
     ►  
     bailout like GM did or whatever and you know good for them but nobody really I 
     
     
  
 
 
	 01:09:41
     ◼ 
      
     ►  
     can't think of any other do you thinks Wow Ford's really you know dominating 
     
     
  
 
 
	 01:09:45
     ◼ 
      
     ►  
     the world of cars. So I don't know about that. And the CEO knows how to rescue a gigantic 
     
     
  
 
 
	 01:09:55
     ◼ 
      
     ►  
     software company. Yeah, and I feel like if there's any kind of lesson, I mean, I don't 
     
     
  
 
 
	 01:10:02
     ◼ 
      
     ►  
     know. I still think that a big part of the problem with Balmer as CEO is that the guy 
     
     
  
 
 
	 01:10:07
     ◼ 
      
     ►  
     just never really got it. And I'm not saying you have to be Bill Gates who was literally 
     
     
  
 
 
	 01:10:13
     ◼ 
      
     ►  
     a great programmer. You don't have to be a programmer to run Microsoft, you know, 
     
     
  
 
 
	 01:10:19
     ◼ 
      
     ►  
     in the same way that you don't have to be an industrial designer to run Apple, 
     
     
  
 
 
	 01:10:24
     ◼ 
      
     ►  
     right? Tim Cook is not a designer, but I do feel that Tim Cook fundamentally, when 
     
     
  
 
 
	 01:10:29
     ◼ 
      
     ►  
     you listen to him, he understands what it is that Apple is supposed to be doing. 
     
     
  
 
 
	 01:10:34
     ◼ 
      
     ►  
     And I don't think Balmer ever really got that with Microsoft, at least in the 
     
     
  
 
 
	 01:10:38
     ◼ 
      
     ►  
     consumer space. I think Balmer's understanding of how and why Microsoft 
     
     
  
 
 
	 01:10:44
     ◼ 
      
     ►  
     was successful is entirely revolved around the franchises he had inherited 
     
     
  
 
 
	 01:10:50
     ◼ 
      
     ►  
     and around the enterprise market, which could be, you know, could be lucrative and 
     
     
  
 
 
	 01:10:55
     ◼ 
      
     ►  
     maybe long-term that's the route that Microsoft goes, but I think the reason 
     
     
  
 
 
	 01:10:58
     ◼ 
      
     ►  
     that he's being shown the door is because of their failures in the 
     
     
  
 
 
	 01:11:01
     ◼ 
      
     ►  
     consumer space. Right. Yeah, I mean I don't think there's any question about that. 
     
     
  
 
 
	 01:11:07
     ◼ 
      
     ►  
     And wasn't Ford the company that made a pretty big push into the Microsoft designed 
     
     
  
 
 
	 01:11:13
     ◼ 
      
     ►  
     Software interface to their cars and it was you know shockingly terrible. I 
     
     
  
 
 
	 01:11:19
     ◼ 
      
     ►  
     Don't know that sounds familiar, but I'm not sure I 
     
     
  
 
 
	 01:11:24
     ◼ 
      
     ►  
     Just it seems like the kind of thing where you would have hoped that something they have somebody inside 
     
     
  
 
 
	 01:11:32
     ◼ 
      
     ►  
     That they could promote. Yeah, that was kind of what I thought but I don't know but then I'd yeah 
     
     
  
 
 
	 01:11:37
     ◼ 
      
     ►  
     I bet I don't know any anything about their bench 
     
     
  
 
 
 
	 01:11:40
     ◼ 
      
     ►  
     and the other thing to me is if that's the route they were gonna go I would have thought that I 
     
     
  
 
 
	 01:11:45
     ◼ 
      
     ►  
     Would think that maybe it wouldn't be we're gonna have a year-long transition. They would have said yeah 
     
     
  
 
 
 
	 01:11:50
     ◼ 
      
     ►  
     They would have done that quietly on the side and right done a done a little at the old switcheroo 
     
     
  
 
 
	 01:11:55
     ◼ 
      
     ►  
     And I know that it's different circumstances than it was with Steve Jobs because you know 
     
     
  
 
 
	 01:12:00
     ◼ 
      
     ►  
     We now know in hindsight that dirt, you know that that transition was he you know, he was at the end of the rope 
     
     
  
 
 
	 01:12:06
     ◼ 
      
     ►  
     Health-wise he was dying 
     
     
  
 
 
	 01:12:08
     ◼ 
      
     ►  
     Or at least failing 
     
     
  
 
 
	 01:12:11
     ◼ 
      
     ►  
     But you know 
     
     
  
 
 
	 01:12:13
     ◼ 
      
     ►  
     It is though like in terms of like a step-by-step process. It's how you do it 
     
     
  
 
 
	 01:12:17
     ◼ 
      
     ►  
     You know like you you announce something but you say and here's the guy, you know, who's coming up 
     
     
  
 
 
 
	 01:12:24
     ◼ 
      
     ►  
     Just seems yeah, I don't think they're gonna I don't think they're going to hire someone from inside 
     
     
  
 
 
	 01:12:29
     ◼ 
      
     ►  
     Yeah, it doesn't look like it, which I just think it seems like a terrible I 
     
     
  
 
 
	 01:12:33
     ◼ 
      
     ►  
     Can't really I cannot think of an instance where that's worked really well 
     
     
  
 
 
	 01:12:38
     ◼ 
      
     ►  
     Yeah, I don't know maybe I mean I'm sure it happens all the time, and I'm maybe that's just a feeling of my 
     
     
  
 
 
 
	 01:12:48
     ◼ 
      
     ►  
     keyed in I am to that kind of thing but I 
     
     
  
 
 
	 01:12:51
     ◼ 
      
     ►  
     would think in the software industry I would 
     
     
  
 
 
	 01:12:56
     ◼ 
      
     ►  
     technology I would have heard of something like that, but it's just that the companies in the saw in the computer industry are to me 
     
     
  
 
 
 
	 01:13:06
     ◼ 
      
     ►  
     distinctive like the ones that get big and successful like 
     
     
  
 
 
	 01:13:09
     ◼ 
      
     ►  
     Microsoft is nothing like Google and neither one of them is anything like Apple and they're none of those 
     
     
  
 
 
	 01:13:14
     ◼ 
      
     ►  
     Companies or anything like Facebook, you know, and I just feel like it's you know, they have such strong 
     
     
  
 
 
	 01:13:23
     ◼ 
      
     ►  
     Personalities, you know like what it is that makes a successful Microsoft product a Microsoft product. There's a feel to it 
     
     
  
 
 
	 01:13:29
     ◼ 
      
     ►  
     You know it permeates everything they do both the design and the brand and just even what it's meant to do 
     
     
  
 
 
	 01:13:36
     ◼ 
      
     ►  
     And I feel like I don't know bringing in the guy from Ford. I just don't doesn't seem like it's gonna help them at all 
     
     
  
 
 
	 01:13:48
     ◼ 
      
     ►  
     Or what's how about Samsung coming out with a gold I've I found gold the galaxy 
     
     
  
 
 
	 01:13:53
     ◼ 
      
     ►  
     Got anything on that no 
     
     
  
 
 
	 01:13:57
     ◼ 
      
     ►  
     It's just a matter of time and they went with a real gold gold that's the one I didn't even know what joke to crack 
     
     
  
 
 
	 01:14:05
     ◼ 
      
     ►  
     And it's plastic too, well, of course it is that was one of the I think that's one of the hard things 
     
     
  
 
 
	 01:14:12
     ◼ 
      
     ►  
     And I think it you know, it's pretty hard to pull off in plastic. Yeah, I 
     
     
  
 
 
	 01:14:18
     ◼ 
      
     ►  
     I think you just, yeah, you don't want to go there but... 
     
     
  
 
 
	 01:14:22
     ◼ 
      
     ►  
     You know like when you first heard the rumors in like early August or whenever it was that 
     
     
  
 
 
	 01:14:28
     ◼ 
      
     ►  
     it seemed like Apple might be, you know, the new 5s was gonna come in gold and everybody was like, 
     
     
  
 
 
	 01:14:33
     ◼ 
      
     ►  
     "Ooh, it doesn't sound good." Yeah, no, it sounded terrible at first. 
     
     
  
 
 
	 01:14:37
     ◼ 
      
     ►  
     As you sucked the air between your teeth and thought and cringed a little and crinkled your 
     
     
  
 
 
	 01:14:42
     ◼ 
      
     ►  
     eyes and worried, that color of gold that you had in your mind, that's the color of 
     
     
  
 
 
	 01:14:48
     ◼ 
      
     ►  
     gold that Samsung is going with. 
     
     
  
 
 
	 01:14:51
     ◼ 
      
     ►  
     Dan: Now supposedly they had a gold phone prior to this, but it was a flip phone. 
     
     
  
 
 
	 01:14:58
     ◼ 
      
     ►  
     Dave: Of course they did. 
     
     
  
 
 
	 01:15:00
     ◼ 
      
     ►  
     I love the people who defend them. 
     
     
  
 
 
 
	 01:15:02
     ◼ 
      
     ►  
     So they got there first, but in the all-important gold flip phone market. 
     
     
  
 
 
	 01:15:10
     ◼ 
      
     ►  
     I do think that it's an interesting way going to gold. I don't think it's the only reason 
     
     
  
 
 
	 01:15:18
     ◼ 
      
     ►  
     they went to gold. I think Apple made this gold iPhone because it looks good and a lot 
     
     
  
 
 
	 01:15:21
     ◼ 
      
     ►  
     of people really like it. And I think people, you know, it's an interesting way to keep 
     
     
  
 
 
	 01:15:25
     ◼ 
      
     ►  
     that same hardware design for two years as they've done for six years in a row and have 
     
     
  
 
 
	 01:15:33
     ◼ 
      
     ►  
     something that's compatible with all the existing cases, etc., etc., and yet still make it look 
     
     
  
 
 
 
	 01:15:39
     ◼ 
      
     ►  
     uh... but i can't help but think though that the fact that they make the iPhone 
     
     
  
 
 
	 01:15:43
     ◼ 
      
     ►  
     out of metal 
     
     
  
 
 
	 01:15:44
     ◼ 
      
     ►  
     you know is it making a gold is an interesting way to differentiate it from 
     
     
  
 
 
	 01:15:49
     ◼ 
      
     ►  
     samsung's plastic 
     
     
  
 
 
	 01:15:54
     ◼ 
      
     ►  
     you know to keep the the five s as a top-tier that the uh... 
     
     
  
 
 
	 01:15:59
     ◼ 
      
     ►  
     that the other phones 
     
     
  
 
 
	 01:16:00
     ◼ 
      
     ►  
     both from competitors 
     
     
  
 
 
	 01:16:02
     ◼ 
      
     ►  
     and even with the five c from apple itself that they're you know 
     
     
  
 
 
	 01:16:06
     ◼ 
      
     ►  
     they're a shelf below. Right. I was gonna go this time I was gonna go with the white 
     
     
  
 
 
	 01:16:15
     ◼ 
      
     ►  
     if they had kept the same color scheme I was actually gonna get my first white iPhone. 
     
     
  
 
 
	 01:16:19
     ◼ 
      
     ►  
     Cause I think the I actually think the white iPhone 5 looks better than the black one. 
     
     
  
 
 
	 01:16:27
     ◼ 
      
     ►  
     But you went to space. Cause my wife my wife ended up getting a white 5. And you went space 
     
     
  
 
 
	 01:16:30
     ◼ 
      
     ►  
     because but I got space great because I think that's something improves I mean 
     
     
  
 
 
	 01:16:36
     ◼ 
      
     ►  
     the the banding around it is is nice yeah it's definitely it's definitely 
     
     
  
 
 
	 01:16:41
     ◼ 
      
     ►  
     better than the black one from last year yeah do you agree like what I said last 
     
     
  
 
 
	 01:16:45
     ◼ 
      
     ►  
     week or maybe it was down a little I forget if I'm stealing this or if I came 
     
     
  
 
 
	 01:16:48
     ◼ 
      
     ►  
     up with it but uh it's my show so I think it's okay do you agree that's 
     
     
  
 
 
	 01:16:53
     ◼ 
      
     ►  
     reminiscent of the original iPhone it's a darker it's a little darker than the 
     
     
  
 
 
	 01:16:57
     ◼ 
      
     ►  
     metal in the original. Yeah, no I think it's, I think it's, oh the back, yeah, a little 
     
     
  
 
 
	 01:17:02
     ◼ 
      
     ►  
     bit. Yeah, I'd say a little bit. I didn't really think about that, but I would say it's 
     
     
  
 
 
	 01:17:08
     ◼ 
      
     ►  
     a little bit like that. It's a nice looking phone though. I could see them switching to 
     
     
  
 
 
	 01:17:14
     ◼ 
      
     ►  
     make like Macbooks in this color. Oh yeah. It's been a long time since they've changed 
     
     
  
 
 
	 01:17:21
     ◼ 
      
     ►  
     the color of Macbooks, you know? Right. I mean, I'm pulling this out of my ass, I mean, 
     
     
  
 
 
	 01:17:27
     ◼ 
      
     ►  
     I don't have any kind of… 
     
     
  
 
 
	 01:17:29
     ◼ 
      
     ►  
     That would throw the Ultrabook business into… 
     
     
  
 
 
 
	 01:17:35
     ◼ 
      
     ►  
     But I feel like, you know, I don't think Apple worries itself too much about other 
     
     
  
 
 
	 01:17:38
     ◼ 
      
     ►  
     companies copying their designs. 
     
     
  
 
 
	 01:17:40
     ◼ 
      
     ►  
     I mean, I'm sure it's annoying, but at the same time, it's got to be flattering 
     
     
  
 
 
	 01:17:43
     ◼ 
      
     ►  
     because everybody knows, like, when all these other things come out that look so much like 
     
     
  
 
 
	 01:17:46
     ◼ 
      
     ►  
     Mac books that it's, you know, it just emphasizes who's the market leader. 
     
     
  
 
 
	 01:17:51
     ◼ 
      
     ►  
     But at a certain point, I feel like they're going to want to do something new. 
     
     
  
 
 
	 01:17:54
     ◼ 
      
     ►  
     They can't just get this this same color forever, and I feel like this space gray would totally work. Yeah 
     
     
  
 
 
	 01:18:00
     ◼ 
      
     ►  
     Even if it was only for like the MacBook Pro or something like that oh 
     
     
  
 
 
	 01:18:05
     ◼ 
      
     ►  
     That would be back to the back to the black MacBook 
     
     
  
 
 
	 01:18:09
     ◼ 
      
     ►  
     Extra $50 for space gray 
     
     
  
 
 
	 01:18:13
     ◼ 
      
     ►  
     Wait what is that? Oh wait? Did they charge extra for that? Yeah? Yeah? I got that too 
     
     
  
 
 
	 01:18:20
     ◼ 
      
     ►  
     I got that I didn't I end up liking it 
     
     
  
 
 
	 01:18:24
     ◼ 
      
     ►  
     I switched from a power book was it called the Mac that was yet or was it still the was it still the eye? 
     
     
  
 
 
	 01:18:30
     ◼ 
      
     ►  
     No, that was no as the MacBook and and they came out with a black one 
     
     
  
 
 
	 01:18:34
     ◼ 
      
     ►  
     They were plastic and they came out with a black one and it did look better 
     
     
  
 
 
	 01:18:37
     ◼ 
      
     ►  
     I thought and they charged an extra 50 bucks. Yeah. Yeah, I wouldn't I wasn't gonna get the white one 
     
     
  
 
 
	 01:18:43
     ◼ 
      
     ►  
     I just couldn't bring myself to get the white one 
     
     
  
 
 
	 01:18:45
     ◼ 
      
     ►  
     But I switched from a power book to that and it wasn't I wasn't happy with that 
     
     
  
 
 
	 01:18:50
     ◼ 
      
     ►  
     that the plastic wasn't, I mean, it was much better once they switched to unibody plastic, 
     
     
  
 
 
	 01:18:55
     ◼ 
      
     ►  
     but the seams were annoying. 
     
     
  
 
 
	 01:18:57
     ◼ 
      
     ►  
     I think that that's one of those cases where that's why some people hate Apple. Like, charging 
     
     
  
 
 
	 01:19:04
     ◼ 
      
     ►  
     extra for the color. 
     
     
  
 
 
	 01:19:06
     ◼ 
      
     ►  
     It is pretty bad. 
     
     
  
 
 
	 01:19:08
     ◼ 
      
     ►  
     Is exactly, it is right, like, it's right teed up perfectly for, that is what makes 
     
     
  
 
 
	 01:19:18
     ◼ 
      
     ►  
     people go crazy about Apple. Absolutely insane crazy. 
     
     
  
 
 
	 01:19:24
     ◼ 
      
     ►  
     They didn't charge extra for gold. No. No. I think that they've kind of learned. 
     
     
  
 
 
	 01:19:30
     ◼ 
      
     ►  
     There was some. I think there was some people were speculating about that 
     
     
  
 
 
	 01:19:32
     ◼ 
      
     ►  
     before, you know, when it first came out. It's really hard to get it. I mean, I think 
     
     
  
 
 
	 01:19:36
     ◼ 
      
     ►  
     it's nonsense. I can't. I'm not even gonna link to it, but I saw a story that 
     
     
  
 
 
	 01:19:40
     ◼ 
      
     ►  
     somebody said that somebody sold a gold iPhone on eBay for $10,000. Oh yeah. Yeah. 
     
     
  
 
 
	 01:19:45
     ◼ 
      
     ►  
     I mean that's crazy. I mean, you know, I can see selling it for double the price to some 
     
     
  
 
 
	 01:19:49
     ◼ 
      
     ►  
     Moron who really has to just can't wait to get their hands on it, but not ten thousand dollars. That can't be true 
     
     
  
 
 
	 01:19:55
     ◼ 
      
     ►  
     It has to be fake 
     
     
  
 
 
	 01:19:56
     ◼ 
      
     ►  
     But I don't know. I read it on the internet. I wouldn't maybe asked I mean people bought that I am rich app 
     
     
  
 
 
 
	 01:20:08
     ◼ 
      
     ►  
     Somebody did, anyway. 
     
     
  
 
 
	 01:20:12
     ◼ 
      
     ►  
     I wonder what the most that Apple could have gotten away charging for the gold iPhone is. 
     
     
  
 
 
	 01:20:21
     ◼ 
      
     ►  
     I don't even want to speculate. 
     
     
  
 
 
	 01:20:26
     ◼ 
      
     ►  
     Yeah, I don't know. 
     
     
  
 
 
	 01:20:28
     ◼ 
      
     ►  
     Imagine if they did, if they charged like five grand for it, and all it is is gold anodized 
     
     
  
 
 
 
	 01:20:34
     ◼ 
      
     ►  
     Just the gold. 
     
     
  
 
 
 
	 01:20:36
     ◼ 
      
     ►  
     I think you're gonna charge five grand. 
     
     
  
 
 
	 01:20:38
     ◼ 
      
     ►  
     It should be real gold. 
     
     
  
 
 
	 01:20:39
     ◼ 
      
     ►  
     Dave: Yeah, I wonder what the reception would be like on that. 
     
     
  
 
 
	 01:20:42
     ◼ 
      
     ►  
     Tim Cynova Oh, yeah. 
     
     
  
 
 
	 01:20:44
     ◼ 
      
     ►  
     Dave: It'd be heavy, too. 
     
     
  
 
 
	 01:20:46
     ◼ 
      
     ►  
     Tim Cynova Certainly made for some great headlines. 
     
     
  
 
 
	 01:20:49
     ◼ 
      
     ►  
     Dave People would buy it, though. 
     
     
  
 
 
	 01:20:52
     ◼ 
      
     ►  
     Tim Cynova I'm sure somebody would. 
     
     
  
 
 
	 01:20:56
     ◼ 
      
     ►  
     Dave Those Virtu phones are still... 
     
     
  
 
 
	 01:20:57
     ◼ 
      
     ►  
     Virtu is still around, the company that sells like $5,000 leather cell phones. 
     
     
  
 
 
	 01:21:05
     ◼ 
      
     ►  
     And they've switched to Android finally. 
     
     
  
 
 
	 01:21:07
     ◼ 
      
     ►  
     They used to be like Symbian. 
     
     
  
 
 
	 01:21:09
     ◼ 
      
     ►  
     Somebody took one apart and it really literally was inside the leather and jewel embellished 
     
     
  
 
 
 
	 01:21:17
     ◼ 
      
     ►  
     It was like a $40 Nokia Symbian phone. 
     
     
  
 
 
	 01:21:23
     ◼ 
      
     ►  
     Somebody would buy it. 
     
     
  
 
 
	 01:21:24
     ◼ 
      
     ►  
     I mean, that's what... 
     
     
  
 
 
 
	 01:21:26
     ◼ 
      
     ►  
     **BEN HONG:** That's what people claim iPhones are too, though. 
     
     
  
 
 
	 01:21:28
     ◼ 
      
     ►  
     **REZ CABRERA:** Yeah, that's what they claim. 
     
     
  
 
 
	 01:21:29
     ◼ 
      
     ►  
     But you know, Virtu really... 
     
     
  
 
 
	 01:21:30
     ◼ 
      
     ►  
     **BEN HONG:** I mean, it only costs $200 to make. 
     
     
  
 
 
	 01:21:32
     ◼ 
      
     ►  
     And they say that it's like a concierge service. 
     
     
  
 
 
	 01:21:36
     ◼ 
      
     ►  
     Like there's a button you can hit and you know, talk to it. 
     
     
  
 
 
	 01:21:39
     ◼ 
      
     ►  
     If you have a Virtu phone, you have like a button and you can get like a Virtu concierge 
     
     
  
 
 
	 01:21:43
     ◼ 
      
     ►  
     and say, "Hey, I'm in Seattle tonight. 
     
     
  
 
 
	 01:21:47
     ◼ 
      
     ►  
     Can I get a dinner reservation at like a good Italian restaurant?" 
     
     
  
 
 
	 01:21:52
     ◼ 
      
     ►  
     And then somehow they take care of it or something. 
     
     
  
 
 
	 01:21:53
     ◼ 
      
     ►  
     I don't know if it works well or whatever. 
     
     
  
 
 
	 01:21:56
     ◼ 
      
     ►  
     But it seems to me like, you know, there are other ways to get somebody to make a hotel 
     
     
  
 
 
	 01:22:00
     ◼ 
      
     ►  
     reservation or restaurant reservation for you than to buy a $4,000 Symbian phone. 
     
     
  
 
 
	 01:22:05
     ◼ 
      
     ►  
     Tim Cynova You could get a free, 
     
     
  
 
 
	 01:22:07
     ◼ 
      
     ►  
     get the one, what is it, one table app for free. 
     
     
  
 
 
	 01:22:11
     ◼ 
      
     ►  
     Eric Meyer Yeah, it does, you know, 
     
     
  
 
 
	 01:22:13
     ◼ 
      
     ►  
     seems like there's a better way. Tim Cynova 
     
     
  
 
 
	 01:22:18
     ◼ 
      
     ►  
     So, oh, so Amy's got the gold one. Eric Meyer 
     
     
  
 
 
	 01:22:22
     ◼ 
      
     ►  
     Yeah, and I still have the, I have to send it back. I got to send back my review unit. 
     
     
  
 
 
	 01:22:26
     ◼ 
      
     ►  
     Tim Cynova Oh, they gave you a gold, 
     
     
  
 
 
	 01:22:28
     ◼ 
      
     ►  
     They gave me a gold review unit and a pink 5C. 
     
     
  
 
 
	 01:22:33
     ◼ 
      
     ►  
     You know what? People laugh about that. 
     
     
  
 
 
	 01:22:35
     ◼ 
      
     ►  
     There's lots of tweets like that. 
     
     
  
 
 
	 01:22:36
     ◼ 
      
     ►  
     Everybody loved that Apple gave me the pink one. 
     
     
  
 
 
	 01:22:40
     ◼ 
      
     ►  
     I don't think-- it's not a jokey joke pink. 
     
     
  
 
 
	 01:22:43
     ◼ 
      
     ►  
     It's not like a little-- 
     
     
  
 
 
	 01:22:44
     ◼ 
      
     ►  
     No, it's really not. 
     
     
  
 
 
 
	 01:22:45
     ◼ 
      
     ►  
     It's not a little girl's pink. 
     
     
  
 
 
	 01:22:48
     ◼ 
      
     ►  
     It really isn't. 
     
     
  
 
 
	 01:22:49
     ◼ 
      
     ►  
     I mean, I could see that there would be-- 
     
     
  
 
 
	 01:22:53
     ◼ 
      
     ►  
     well, I don't know. 
     
     
  
 
 
 
	 01:22:55
     ◼ 
      
     ►  
     but it's not it's not as ridiculous as it sounds yeah it's it's all it's more 
     
     
  
 
 
	 01:22:59
     ◼ 
      
     ►  
     like a salmon rose yeah something like that it's not exist it's not pink pink 
     
     
  
 
 
	 01:23:04
     ◼ 
      
     ►  
     yeah I guess that's the other question well you know again Apple is never going 
     
     
  
 
 
	 01:23:09
     ◼ 
      
     ►  
     to tell us but we're gonna have to like eyeball it you know as we just observe 
     
     
  
 
 
	 01:23:13
     ◼ 
      
     ►  
     people but I'm curious to see which colors are the most popular how that how 
     
     
  
 
 
	 01:23:17
     ◼ 
      
     ►  
     they're distributed the greens pretty cool I would I would have suspected the 
     
     
  
 
 
	 01:23:22
     ◼ 
      
     ►  
     blue but I think the greens gonna be popular yeah it really stands out and I 
     
     
  
 
 
	 01:23:30
     ◼ 
      
     ►  
     don't know if it's just a coincidence or not but a lot of the ads I've seen so 
     
     
  
 
 
	 01:23:35
     ◼ 
      
     ►  
     far are the green yeah so I don't know yeah green is it looks pretty good and I 
     
     
  
 
 
	 01:23:43
     ◼ 
      
     ►  
     think wasn't trying to remember which ones were the ones that sold out yellow 
     
     
  
 
 
	 01:23:48
     ◼ 
      
     ►  
     yellow apparently sold out first. Yeah. But who knows? Yeah, maybe yellow and green, because I thought green was one of them though. 
     
     
  
 
 
	 01:23:53
     ◼ 
      
     ►  
     But you have no way of knowing whether it's because they made the same number of all and yellow sold out first, or if Apple thought, 
     
     
  
 
 
	 01:23:59
     ◼ 
      
     ►  
     "I don't know about this yellow. We're going to make fewer of them," and then they sold out. Yeah. 
     
     
  
 
 
	 01:24:03
     ◼ 
      
     ►  
     So you don't know. I mean, and Apple's never going to tell you. 
     
     
  
 
 
	 01:24:09
     ◼ 
      
     ►  
     Blackberry reported their revenue. It's getting ugly. 
     
     
  
 
 
	 01:24:15
     ◼ 
      
     ►  
     ugly it's not good when it's gonna happen with them I guess there's some 
     
     
  
 
 
	 01:24:22
     ◼ 
      
     ►  
     crazy guy who's gonna buy the company apparently yeah which is I guess taking 
     
     
  
 
 
	 01:24:29
     ◼ 
      
     ►  
     it is that taking a prior they're taking it private then yeah I guess I just feel 
     
     
  
 
 
	 01:24:33
     ◼ 
      
     ►  
     like you know like he's gonna it's like you know come down off off the like week 
     
     
  
 
 
	 01:24:38
     ◼ 
      
     ►  
     long bender he's on and it wakes up he's gonna go I did what I bought what 
     
     
  
 
 
	 01:24:44
     ◼ 
      
     ►  
     And there was a rumor that what's-his-name was trying to buy it. 
     
     
  
 
 
	 01:24:49
     ◼ 
      
     ►  
     Lazardius or whatever his name is. 
     
     
  
 
 
 
 
	 01:24:53
     ◼ 
      
     ►  
     Mike Lazardius. 
     
     
  
 
 
	 01:24:54
     ◼ 
      
     ►  
     Whatever his name is. 
     
     
  
 
 
	 01:24:56
     ◼ 
      
     ►  
     That would have been bad. 
     
     
  
 
 
	 01:24:57
     ◼ 
      
     ►  
     I like my joke on that where it was, you know, that his pitch to the investors is the other 
     
     
  
 
 
	 01:25:03
     ◼ 
      
     ►  
     guy was the problem. 
     
     
  
 
 
	 01:25:07
     ◼ 
      
     ►  
     New candles? 
     
     
  
 
 
	 01:25:11
     ◼ 
      
     ►  
     New candles? What else we got? 
     
     
  
 
 
	 01:25:13
     ◼ 
      
     ►  
     I don't know. Where do they go? 
     
     
  
 
 
	 01:25:17
     ◼ 
      
     ►  
     I don't know. It seems like the point where they should have... 
     
     
  
 
 
	 01:25:21
     ◼ 
      
     ►  
     Like where Nokia is now. Nokia is like, they still have their pride. 
     
     
  
 
 
	 01:25:25
     ◼ 
      
     ►  
     They maybe could still stand alone, but they're selling now. Like the time for 
     
     
  
 
 
	 01:25:29
     ◼ 
      
     ►  
     RIM or BlackBerry was like two or three years ago. They kind of needed 
     
     
  
 
 
	 01:25:33
     ◼ 
      
     ►  
     to sell the company like two years ago. 
     
     
  
 
 
	 01:25:37
     ◼ 
      
     ►  
     And now it's like nobody I don't think anybody knows what to do with them before they did that whole thing with the playbook 
     
     
  
 
 
 
	 01:25:45
     ◼ 
      
     ►  
     embarrass themselves, yeah 
     
     
  
 
 
	 01:25:47
     ◼ 
      
     ►  
     About the new Kindles 
     
     
  
 
 
	 01:25:51
     ◼ 
      
     ►  
     There's a really look into that that much what other than hearing about the 
     
     
  
 
 
	 01:25:56
     ◼ 
      
     ►  
     May Day service. Yeah 
     
     
  
 
 
	 01:25:58
     ◼ 
      
     ►  
     They look good. It's kind of a weird thing though, like where they didn't do an event 
     
     
  
 
 
	 01:26:03
     ◼ 
      
     ►  
     But they organized, you know, they had some like that big a deal 
     
     
  
 
 
	 01:26:07
     ◼ 
      
     ►  
     Yeah, and they had some you know, but they did have some embargoed 
     
     
  
 
 
	 01:26:10
     ◼ 
      
     ►  
     Reviewers and they you know a couple of interviews conducted in advance, but then they had the embargo lift at midnight 
     
     
  
 
 
	 01:26:17
     ◼ 
      
     ►  
     I forget if it was midnight Pacific or midnight Eastern but either way kind of a weird time to lift an embargo 
     
     
  
 
 
	 01:26:22
     ◼ 
      
     ►  
     Like when a lot of people are in bed 
     
     
  
 
 
	 01:26:25
     ◼ 
      
     ►  
     Just seems weird 
     
     
  
 
 
	 01:26:27
     ◼ 
      
     ►  
     I guess that the strategy is then people wake up in the morning and it's still at the top of the news because nothing else 
     
     
  
 
 
	 01:26:31
     ◼ 
      
     ►  
     happened overnight, but 
     
     
  
 
 
	 01:26:33
     ◼ 
      
     ►  
     Just seemed a little weird 
     
     
  
 
 
	 01:26:36
     ◼ 
      
     ►  
     They look good, but I don't know it. I don't know, you know, I 
     
     
  
 
 
	 01:26:39
     ◼ 
      
     ►  
     Don't see many I you know, they've been out for a while I don't see very many Kindle fires out there in the wild 
     
     
  
 
 
	 01:26:47
     ◼ 
      
     ►  
     And the ones I do see tend to be the this 
     
     
  
 
 
	 01:26:51
     ◼ 
      
     ►  
     You know the small one like the one that people I think people have bought like, you know 
     
     
  
 
 
	 01:26:56
     ◼ 
      
     ►  
     My guess is that they are you know, pretty much bought just to have a Kindle ebook reader that's in color 
     
     
  
 
 
	 01:27:04
     ◼ 
      
     ►  
     Right, which is a totally credible product. I'm not even I'm not disparaging it 
     
     
  
 
 
	 01:27:08
     ◼ 
      
     ►  
     But it you know the ones I've seen over the years have tended to be the small one and it's people on airplanes 
     
     
  
 
 
	 01:27:14
     ◼ 
      
     ►  
     Using them to read books. I 
     
     
  
 
 
	 01:27:17
     ◼ 
      
     ►  
     Assume that they're books who knows what they're reading 
     
     
  
 
 
	 01:27:19
     ◼ 
      
     ►  
     We see it we see more out here obviously we I think we talked about this once before but you know when I used to commute 
     
     
  
 
 
	 01:27:30
     ◼ 
      
     ►  
     up to Seattle 
     
     
  
 
 
	 01:27:33
     ◼ 
      
     ►  
     Yeah, I'd see a lot of them on the train. 
     
     
  
 
 
	 01:27:35
     ◼ 
      
     ►  
     Do you see more window tablets? Because some of those people were... 
     
     
  
 
 
	 01:27:39
     ◼ 
      
     ►  
     I've seen a few, not a lot though. I mean they haven't sold very many. It's pretty hard to... 
     
     
  
 
 
	 01:27:51
     ◼ 
      
     ►  
     I sold... Yeah, I definitely see more, definitely see more Kindles. 
     
     
  
 
 
	 01:27:56
     ◼ 
      
     ►  
     I mean on the train when I was commuting, I would see a fair number of them. 
     
     
  
 
 
	 01:28:01
     ◼ 
      
     ►  
     But I mean, like I said, some of those people were probably going to Amazon. 
     
     
  
 
 
 
	 01:28:04
     ◼ 
      
     ►  
     I saw somebody at the airport when I was coming home from Portland last week who was 
     
     
  
 
 
	 01:28:10
     ◼ 
      
     ►  
     right out of a Windows commercial, a Windows tablet commercial. She was using hers on her lap 
     
     
  
 
 
	 01:28:15
     ◼ 
      
     ►  
     at the airport with the keyboard and typing away at a pace where I have to admit I could never 
     
     
  
 
 
	 01:28:23
     ◼ 
      
     ►  
     achieve on an iPad personally. You know, it seemed to me like she would, you know, maybe she bought 
     
     
  
 
 
	 01:28:29
     ◼ 
      
     ►  
     the right tablet. I don't know. But I hadn't seen it. I don't see many, many Windows ones 
     
     
  
 
 
	 01:28:34
     ◼ 
      
     ►  
     at all. It almost seems like the announcements are half-hearted. I'm not saying that Kindle 
     
     
  
 
 
	 01:28:42
     ◼ 
      
     ►  
     and Windows have given up on competing against the iPad. But the Kindle won this week. No 
     
     
  
 
 
	 01:28:52
     ◼ 
      
     ►  
     event came at midnight you know it hasn't made that big a splash when 
     
     
  
 
 
	 01:28:57
     ◼ 
      
     ►  
     Microsoft had the next-gen surface announcement you know seemed like the 
     
     
  
 
 
	 01:29:02
     ◼ 
      
     ►  
     guy was half asleep up there it's like yeah we're not giving up we're doing 
     
     
  
 
 
	 01:29:09
     ◼ 
      
     ►  
     another one we know you're not gonna buy it am i wrong and my name I am I am I 
     
     
  
 
 
	 01:29:15
     ◼ 
      
     ►  
     reading it wrong that's how I felt to me I don't know I mean it's gotta be a hard 
     
     
  
 
 
	 01:29:19
     ◼ 
      
     ►  
     hard thing to do yeah let's spend all year making this thing that we know we 
     
     
  
 
 
	 01:29:25
     ◼ 
      
     ►  
     really kind of know people aren't gonna buy they switched the ads you saw the 
     
     
  
 
 
	 01:29:30
     ◼ 
      
     ►  
     ads are now more product centric than the they got rid of the dancing hmm 
     
     
  
 
 
	 01:29:36
     ◼ 
      
     ►  
     which is definitely an improvement they're still not great ads but they're 
     
     
  
 
 
	 01:29:39
     ◼ 
      
     ►  
     but they're much better than the ones they had originally yeah wonder how much 
     
     
  
 
 
	 01:29:46
     ◼ 
      
     ►  
     are going to spend on it. I saw that there was a story... 
     
     
  
 
 
	 01:29:54
     ◼ 
      
     ►  
     A billion dollars already in write-off. There was a story that Motorola was going 
     
     
  
 
 
	 01:29:58
     ◼ 
      
     ►  
     to spend $500 million on an ad campaign for the Moto X, which is a lot of money. I think 
     
     
  
 
 
	 01:30:04
     ◼ 
      
     ►  
     they said that Apple's budget in the US for ads is like a billion a year or something 
     
     
  
 
 
	 01:30:09
     ◼ 
      
     ►  
     like that. But $500 million is roughly in the ballpark. It's not Samsung money. Samsung 
     
     
  
 
 
	 01:30:16
     ◼ 
      
     ►  
     Samsung spends like $10, $11 billion a year on advertising. It'll be interesting to see 
     
     
  
 
 
	 01:30:24
     ◼ 
      
     ►  
     how that goes. I can't remember the last time I saw a Motorola campaign. They seem to have 
     
     
  
 
 
 
	 01:30:31
     ◼ 
      
     ►  
     Yeah, I haven't seen one either. I don't listen to the radio anymore, but every once in a 
     
     
  
 
 
	 01:30:36
     ◼ 
      
     ►  
     while my wife listens to the radio and I frequently hear a Samsung ad. 
     
     
  
 
 
	 01:30:41
     ◼ 
      
     ►  
     Hmm. No, they spend the most. I mean, they outspend Apple like 10 to 1. I think Horace 
     
     
  
 
 
	 01:30:46
     ◼ 
      
     ►  
     DeGioia was the first guy to kind of point that out. And that it's, you know, arguably, 
     
     
  
 
 
	 01:30:52
     ◼ 
      
     ►  
     you know, nobody ever, famously, nobody ever really knows how to measure the effectiveness 
     
     
  
 
 
	 01:30:56
     ◼ 
      
     ►  
     of advertising. But it does seem, though, that they've spent so much money on advertising 
     
     
  
 
 
	 01:31:06
     ◼ 
      
     ►  
     that competitors like HTC have, they can't keep up because HTC can't spend that kind 
     
     
  
 
 
	 01:31:12
     ◼ 
      
     ►  
     of money because they don't have it. 
     
     
  
 
 
 
	 01:31:14
     ◼ 
      
     ►  
     They don't have it. 
     
     
  
 
 
	 01:31:15
     ◼ 
      
     ►  
     And they also run the gamut of outlets too, it seems like. 
     
     
  
 
 
 
	 01:31:22
     ◼ 
      
     ►  
     They have TV ads. 
     
     
  
 
 
	 01:31:23
     ◼ 
      
     ►  
     They've got stuff in the newspaper. 
     
     
  
 
 
	 01:31:25
     ◼ 
      
     ►  
     They've got stuff on the radio, whereas Apple just does, well, I mean, I guess they 
     
     
  
 
 
	 01:31:32
     ◼ 
      
     ►  
     do magazine ads too. 
     
     
  
 
 
	 01:31:33
     ◼ 
      
     ►  
     Yeah, Apple certainly does a lot. 
     
     
  
 
 
	 01:31:35
     ◼ 
      
     ►  
     I've seen one in the newspaper. Probably like a big, like a, you know, like a New York Times. 
     
     
  
 
 
	 01:31:40
     ◼ 
      
     ►  
     But I don't think they don't, they don't do radio. I don't think. 
     
     
  
 
 
	 01:31:47
     ◼ 
      
     ►  
     Yeah. The May Day thing, I guess that's the most interesting thing of all the other tablets 
     
     
  
 
 
	 01:31:51
     ◼ 
      
     ►  
     that was announced this week. This feature where all, all your new Kindle tablets come 
     
     
  
 
 
	 01:31:55
     ◼ 
      
     ►  
     with a one-button feature. You hit it and their goal is that within 15 seconds or less, 
     
     
  
 
 
	 01:32:01
     ◼ 
      
     ►  
     you get a video chat with a customer support rep. 
     
     
  
 
 
	 01:32:05
     ◼ 
      
     ►  
     And you can see them and hear them, and they can hear you, 
     
     
  
 
 
	 01:32:09
     ◼ 
      
     ►  
     but they don't see you. 
     
     
  
 
 
	 01:32:10
     ◼ 
      
     ►  
     All they see is your screen. 
     
     
  
 
 
	 01:32:13
     ◼ 
      
     ►  
     And then they can draw on your screen 
     
     
  
 
 
	 01:32:15
     ◼ 
      
     ►  
     to show you how to do stuff, or they can remotely take control. 
     
     
  
 
 
	 01:32:18
     ◼ 
      
     ►  
     It sounds fantastic for people who 
     
     
  
 
 
	 01:32:24
     ◼ 
      
     ►  
     are nervous about technology. 
     
     
  
 
 
	 01:32:26
     ◼ 
      
     ►  
     It just does not sound to me like something that can scale, 
     
     
  
 
 
	 01:32:30
     ◼ 
      
     ►  
     given the way that no matter what company i call first 
     
     
  
 
 
 
	 01:32:36
     ◼ 
      
     ►  
     if it's just a good old-fashioned phone call i can't get on the phone with 
     
     
  
 
 
	 01:32:39
     ◼ 
      
     ►  
     somebody sooner than three minutes 
     
     
  
 
 
	 01:32:42
     ◼ 
      
     ►  
     so i don't know 
     
     
  
 
 
	 01:32:45
     ◼ 
      
     ►  
     it is though to me a typical jeff days those feature where it is it does sound 
     
     
  
 
 
 
	 01:32:52
     ◼ 
      
     ►  
     and it is about making customers happy which i have to say is you know 
     
     
  
 
 
	 01:32:56
     ◼ 
      
     ►  
     certainly one of the 
     
     
  
 
 
	 01:32:57
     ◼ 
      
     ►  
     you know the best things about amazon as a company 
     
     
  
 
 
	 01:32:59
     ◼ 
      
     ►  
     say what you want about their pricing and stuff like that 
     
     
  
 
 
	 01:33:02
     ◼ 
      
     ►  
     and what they do to markets that they enter. 
     
     
  
 
 
	 01:33:05
     ◼ 
      
     ►  
     But in terms of that they want their customers to be happy, 
     
     
  
 
 
	 01:33:08
     ◼ 
      
     ►  
     that's always been the case. 
     
     
  
 
 
	 01:33:10
     ◼ 
      
     ►  
     But for example, I don't think Apple, 
     
     
  
 
 
	 01:33:15
     ◼ 
      
     ►  
     I don't even think, even if Apple wanted to dip 
     
     
  
 
 
	 01:33:17
     ◼ 
      
     ►  
     as far into its cash reserves as possible, 
     
     
  
 
 
	 01:33:19
     ◼ 
      
     ►  
     I don't know that they could technically 
     
     
  
 
 
	 01:33:22
     ◼ 
      
     ►  
     offer that feature for the iPad. 
     
     
  
 
 
 
	 01:33:26
     ◼ 
      
     ►  
     - They just sell too many. 
     
     
  
 
 
	 01:33:27
     ◼ 
      
     ►  
     I mean, where would you even find enough people 
     
     
  
 
 
	 01:33:31
     ◼ 
      
     ►  
     to answer the phone? 
     
     
  
 
 
	 01:33:32
     ◼ 
      
     ►  
     - Yeah, and I was just thinking, 
     
     
  
 
 
	 01:33:34
     ◼ 
      
     ►  
     that's what I was just thinking about, 
     
     
  
 
 
	 01:33:35
     ◼ 
      
     ►  
     I was wondering if those people, 
     
     
  
 
 
	 01:33:36
     ◼ 
      
     ►  
     where those people are, if they're out here or... 
     
     
  
 
 
	 01:33:40
     ◼ 
      
     ►  
     I'd heard, I'd read some stories about 
     
     
  
 
 
	 01:33:44
     ◼ 
      
     ►  
     some of the support stuff that a lot of these companies 
     
     
  
 
 
	 01:33:47
     ◼ 
      
     ►  
     had shipped overseas years ago coming back 
     
     
  
 
 
	 01:33:51
     ◼ 
      
     ►  
     just because the economy had gotten to the point 
     
     
  
 
 
	 01:33:53
     ◼ 
      
     ►  
     where it was so bad here that they could afford 
     
     
  
 
 
	 01:33:54
     ◼ 
      
     ►  
     to bring some of it back. 
     
     
  
 
 
	 01:33:56
     ◼ 
      
     ►  
     But I don't know, I mean I still think that was a relatively small percentage. 
     
     
  
 
 
	 01:34:04
     ◼ 
      
     ►  
     Like my wife, she had a problem with, she's got a fax printer copy machine thing and she had a problem with it. 
     
     
  
 
 
	 01:34:11
     ◼ 
      
     ►  
     She called to get technical support in that and that went to India. 
     
     
  
 
 
	 01:34:17
     ◼ 
      
     ►  
     So I still think that a lot, I mean the percentage that came back from what went over is not that great. 
     
     
  
 
 
	 01:34:24
     ◼ 
      
     ►  
     great. I had a problem with my cable TV from the wonderful Comcast company this 
     
     
  
 
 
	 01:34:31
     ◼ 
      
     ►  
     week where did we just stopped getting anything other than like three channels 
     
     
  
 
 
	 01:34:36
     ◼ 
      
     ►  
     we just got like the local ABC, NBC, CBS affiliates and you know we were supposed 
     
     
  
 
 
	 01:34:42
     ◼ 
      
     ►  
     to get I don't know 800 channels and so I had to call them and this is a perfect 
     
     
  
 
 
	 01:34:46
     ◼ 
      
     ►  
     example I mean it was like you know it wasn't a horrible experience but I was 
     
     
  
 
 
	 01:34:50
     ◼ 
      
     ►  
     on the phone for 15 minutes all told I mean it was at least three or four 
     
     
  
 
 
	 01:34:54
     ◼ 
      
     ►  
     minutes before I got through the automated part where I had to answer stupid questions 
     
     
  
 
 
	 01:34:58
     ◼ 
      
     ►  
     and then finally get connected to a person. And when I got connected to a person, pretty 
     
     
  
 
 
	 01:35:03
     ◼ 
      
     ►  
     sure she was not in the United States. I mean, she was very nice, but she was, you know, 
     
     
  
 
 
	 01:35:07
     ◼ 
      
     ►  
     we had a little bit of a communication problem in terms of understanding accents, I think. 
     
     
  
 
 
	 01:35:13
     ◼ 
      
     ►  
     She was very nice. And, you know, I don't know, it had been a while since I'd called 
     
     
  
 
 
	 01:35:19
     ◼ 
      
     ►  
     Comcast for any reason but and she didn't ask what she says she goes is it 
     
     
  
 
 
	 01:35:23
     ◼ 
      
     ►  
     okay if I call you by your first name sir I was like yeah sure I was like why 
     
     
  
 
 
	 01:35:28
     ◼ 
      
     ►  
     would you ask that but you know see it was she was over bend over backwards you 
     
     
  
 
 
	 01:35:31
     ◼ 
      
     ►  
     know to be nice but apparently all she had to do is like hit a button and quote 
     
     
  
 
 
	 01:35:35
     ◼ 
      
     ►  
     send a signal to to our the cable cards in the back of our TV and then they just 
     
     
  
 
 
	 01:35:40
     ◼ 
      
     ►  
     suddenly worked again like it it did not seem like I should have been on the 
     
     
  
 
 
	 01:35:45
     ◼ 
      
     ►  
     phone 15 and 20 minutes. It was a very long time for something that, you know, and she said, "I'm 
     
     
  
 
 
	 01:35:51
     ◼ 
      
     ►  
     sending the signal now. Can you get these channels?" And, you know, after she said those words that I 
     
     
  
 
 
	 01:35:57
     ◼ 
      
     ►  
     started getting those channels. It was instantaneous, but I don't know why it took so long before she 
     
     
  
 
 
	 01:36:01
     ◼ 
      
     ►  
     decided to send the signal. Or why they just don't send that signal all the time. Right, exactly. Why 
     
     
  
 
 
	 01:36:10
     ◼ 
      
     ►  
     not send it all the time. Just keep sending the signal. That's a premium service. You 
     
     
  
 
 
	 01:36:16
     ◼ 
      
     ►  
     have to pay extra for that. Well, and I should say I'm not naive. I understand why it takes 
     
     
  
 
 
	 01:36:20
     ◼ 
      
     ►  
     so long. It's because it costs so much less to hire people in other countries like, say, 
     
     
  
 
 
	 01:36:26
     ◼ 
      
     ►  
     India. And you'd only hire a few of them and you make it harder to actually get one 
     
     
  
 
 
	 01:36:31
     ◼ 
      
     ►  
     on the phone and you do all these things. But I'm saying, it just seems like if you're 
     
     
  
 
 
	 01:36:39
     ◼ 
      
     ►  
     I'm kind of surprised that both AT&T and Verizon, at least in my experience, use domestic call 
     
     
  
 
 
 
	 01:36:47
     ◼ 
      
     ►  
     I wonder why that is. 
     
     
  
 
 
	 01:36:48
     ◼ 
      
     ►  
     Yeah, I mean, it seems like they would have to employ a lot of people. 
     
     
  
 
 
	 01:36:51
     ◼ 
      
     ►  
     Yeah, it seems like you'd have a lot of cost on them. 
     
     
  
 
 
	 01:36:53
     ◼ 
      
     ►  
     Because they've got so many people across the country on both of those networks. 
     
     
  
 
 
	 01:36:57
     ◼ 
      
     ►  
     Yeah, I don't know. 
     
     
  
 
 
	 01:36:58
     ◼ 
      
     ►  
     Every time I talk to somebody, well, I don't call at 3 o'clock in the morning, but maybe 
     
     
  
 
 
	 01:37:03
     ◼ 
      
     ►  
     that's what they do. 
     
     
  
 
 
	 01:37:04
     ◼ 
      
     ►  
     Is it possible that they're not going to be able to do that? 
     
     
  
 
 
	 01:37:06
     ◼ 
      
     ►  
     but maybe that's what they do. 
     
     
  
 
 
	 01:37:08
     ◼ 
      
     ►  
     Is it possible that they're union companies? 
     
     
  
 
 
	 01:37:11
     ◼ 
      
     ►  
     Like somehow inherited from the old Ma Bell? 
     
     
  
 
 
	 01:37:15
     ◼ 
      
     ►  
     Yeah, right. 
     
     
  
 
 
 
	 01:37:18
     ◼ 
      
     ►  
     That's a good question. 
     
     
  
 
 
	 01:37:22
     ◼ 
      
     ►  
     I saw an interview. 
     
     
  
 
 
	 01:37:23
     ◼ 
      
     ►  
     Did you see the thing that was linked up? 
     
     
  
 
 
	 01:37:24
     ◼ 
      
     ►  
     It was like, "What if the iPhone were a standalone business? 
     
     
  
 
 
	 01:37:27
     ◼ 
      
     ►  
     How big would it be?" 
     
     
  
 
 
	 01:37:28
     ◼ 
      
     ►  
     It would be like the 17th biggest company in the Fortune 500. 
     
     
  
 
 
	 01:37:31
     ◼ 
      
     ►  
     I thought it was interesting that in that list, still in the top 10, 
     
     
  
 
 
	 01:37:36
     ◼ 
      
     ►  
     by revenue, both AT&T and Verizon. 
     
     
  
 
 
	 01:37:39
     ◼ 
      
     ►  
     And I know that Verizon is not just Verizon wireless. 
     
     
  
 
 
	 01:37:42
     ◼ 
      
     ►  
     And in fact, Verizon wireless, which is what all of us think of when we think 
     
     
  
 
 
	 01:37:46
     ◼ 
      
     ►  
     of Verizon, is co-owned between Verizon and T-Mobile in Europe, 
     
     
  
 
 
	 01:37:51
     ◼ 
      
     ►  
     and that Verizon is buying the other half of it out from T-Mobile for, 
     
     
  
 
 
	 01:37:55
     ◼ 
      
     ►  
     I don't know, like $20 billion. 
     
     
  
 
 
 
	 01:37:58
     ◼ 
      
     ►  
     Oh, that's right. 
     
     
  
 
 
	 01:37:58
     ◼ 
      
     ►  
     Yeah, I saw that. 
     
     
  
 
 
	 01:38:01
     ◼ 
      
     ►  
     But still, fundamentally, there are two halves of the same phone-- 
     
     
  
 
 
	 01:38:05
     ◼ 
      
     ►  
     what was once when we were kids-- the same phone company. 
     
     
  
 
 
	 01:38:08
     ◼ 
      
     ►  
     Imagine if they hadn't been broken up, how big AT&T would be. 
     
     
  
 
 
	 01:38:13
     ◼ 
      
     ►  
     It's interesting to me that they got split up. 
     
     
  
 
 
	 01:38:19
     ◼ 
      
     ►  
     And then they were split up into a bunch of parts. 
     
     
  
 
 
	 01:38:22
     ◼ 
      
     ►  
     And then somehow, like that liquid metal Terminator, 
     
     
  
 
 
	 01:38:27
     ◼ 
      
     ►  
     they all sort of came back together. 
     
     
  
 
 
	 01:38:29
     ◼ 
      
     ►  
     And they still haven't combined into one. 
     
     
  
 
 
	 01:38:31
     ◼ 
      
     ►  
     And you know that it would never get approved. 
     
     
  
 
 
	 01:38:33
     ◼ 
      
     ►  
     An AT&T Verizon merger would never get approved. 
     
     
  
 
 
 
	 01:38:39
     ◼ 
      
     ►  
     Because AT&T tried to buy-- was it Sprint or T-Mobile? 
     
     
  
 
 
 
	 01:38:45
     ◼ 
      
     ►  
     AT&T tried to buy one of them, and it got shot. 
     
     
  
 
 
	 01:38:47
     ◼ 
      
     ►  
     Yeah, and even that got shot down. 
     
     
  
 
 
	 01:38:50
     ◼ 
      
     ►  
     There's no chance. 
     
     
  
 
 
	 01:38:51
     ◼ 
      
     ►  
     But you know that they kind of want to. 
     
     
  
 
 
 
	 01:38:57
     ◼ 
      
     ►  
     They're only being held apart by federal regulators. It's exactly, it's like two parts of a 
     
     
  
 
 
	 01:39:04
     ◼ 
      
     ►  
     terminator that just desperately want to recombine because all they can think of is, 
     
     
  
 
 
	 01:39:08
     ◼ 
      
     ►  
     "Oh my God, if we could combine, imagine how much we could charge people per month for their 
     
     
  
 
 
	 01:39:12
     ◼ 
      
     ►  
     cell phones." I think my bill went down. I still got to wait for the first 
     
     
  
 
 
	 01:39:21
     ◼ 
      
     ►  
     payment to come through, but it seems like from what they were saying, 
     
     
  
 
 
	 01:39:25
     ◼ 
      
     ►  
     Oh, wait. The best part, I can't wait till you get it. You got to let me know when you 
     
     
  
 
 
	 01:39:29
     ◼ 
      
     ►  
     get your final bill from AT&T. 
     
     
  
 
 
	 01:39:33
     ◼ 
      
     ►  
     That's not going to be good. 
     
     
  
 
 
	 01:39:34
     ◼ 
      
     ►  
     Because I, you know what, I remember last year, it was last year when I switched to 
     
     
  
 
 
	 01:39:37
     ◼ 
      
     ►  
     Verizon and it was, it took a while. It was like five weeks later. So I had kind of forgotten 
     
     
  
 
 
	 01:39:41
     ◼ 
      
     ►  
     about it. And I kind of done the math in my head and knew it was going to be expensive. 
     
     
  
 
 
	 01:39:44
     ◼ 
      
     ►  
     And all of a sudden, at like midday, and I guess the mail came, I hear Amy downstairs, 
     
     
  
 
 
 
	 01:39:49
     ◼ 
      
     ►  
     What did you do? 
     
     
  
 
 
	 01:39:51
     ◼ 
      
     ►  
     What did you do? 
     
     
  
 
 
	 01:39:52
     ◼ 
      
     ►  
     And I was like, "What?" 
     
     
  
 
 
	 01:39:55
     ◼ 
      
     ►  
     It was a lot. 
     
     
  
 
 
 
 
	 01:39:58
     ◼ 
      
     ►  
     Yeah, you don't want to mess with those guys. 
     
     
  
 
 
	 01:40:01
     ◼ 
      
     ►  
     It is in terms of what a corporation can do to you. 
     
     
  
 
 
	 01:40:05
     ◼ 
      
     ►  
     And I know, I guess I shouldn't complain. 
     
     
  
 
 
	 01:40:07
     ◼ 
      
     ►  
     I knew that I had a two-year contract or whatever. 
     
     
  
 
 
	 01:40:10
     ◼ 
      
     ►  
     But it is effectively a legal way for AT&T, when you break off your relationship with 
     
     
  
 
 
	 01:40:16
     ◼ 
      
     ►  
     them to just mail you a box of feces here you go here is a massive bill for a 
     
     
  
 
 
	 01:40:25
     ◼ 
      
     ►  
     service that you haven't used for five you've already been gone for five weeks 
     
     
  
 
 
	 01:40:31
     ◼ 
      
     ►  
     it's it's really is awful it's you can't you can't buy an off con not an off 
     
     
  
 
 
	 01:40:39
     ◼ 
      
     ►  
     contract you can't what's the term I'm looking for you can't just pay out right 
     
     
  
 
 
	 01:40:43
     ◼ 
      
     ►  
     for a Verizon phone, can you? No, I don't think... A Verizon iPhone. No, they won't 
     
     
  
 
 
	 01:40:46
     ◼ 
      
     ►  
     let you. You can do that on AT&T though, right? I think so, yes. Yeah, which is weird. I don't 
     
     
  
 
 
	 01:40:52
     ◼ 
      
     ►  
     know why one of them does that but the other one doesn't. I think because Verizon is like 
     
     
  
 
 
	 01:40:59
     ◼ 
      
     ►  
     a little bit less nickel and dimey but a little bit more control freaky. Yeah. And it's the 
     
     
  
 
 
	 01:41:05
     ◼ 
      
     ►  
     same way that they don't use SIM cards. I mean, they do, but it's only for International 
     
     
  
 
 
	 01:41:09
     ◼ 
      
     ►  
     roaming that you don't have a SIM card from Verizon. It's like somehow your identifier 
     
     
  
 
 
	 01:41:16
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     is built into the phone hardware. I think that's the reason they stick with that is 
     
     
  
 
 
	 01:41:22
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     it gives them more control over the devices on their network. That's it. I ran down 
     
     
  
 
 
	 01:41:29
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     my list for the week. You got anything else? 
     
     
  
 
 
	 01:41:31
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     ►  
     No, I think we… oh, the only other thing was the iOS 7 motion sickness. 
     
     
  
 
 
	 01:41:39
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     Oh, well, that's good. We could do that. That's a good way to close the show, make 
     
     
  
 
 
	 01:41:42
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     people sick. I think that's pretty interesting. So the idea here is that there's a lot of 
     
     
  
 
 
	 01:41:50
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     people who now that they've upgraded to iOS 7, that the extra motion in it, the zooming 
     
     
  
 
 
	 01:41:55
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     in and out, the parallax effect, is making some people who are susceptible to parallax 
     
     
  
 
 
	 01:42:01
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     ►  
     of motion sickness, it's triggering it and they're feeling nauseous, nauseated. 
     
     
  
 
 
	 01:42:07
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     And I've gotten that sort of fake, there's that Star Wars ride, I don't know if they 
     
     
  
 
 
	 01:42:12
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     still have it, but there's a Star Wars ride at Disney World where you go into a box and 
     
     
  
 
 
	 01:42:16
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     they basically just shake the box around to simulate flying around in an X-wing or something 
     
     
  
 
 
 
	 01:42:23
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     That made me sick because you're not really flying, obviously. 
     
     
  
 
 
	 01:42:28
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     It's not like, I mean, I can do a roller coaster no problem because you're really moving, but 
     
     
  
 
 
	 01:42:31
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     That thing actually, walking out of that, 
     
     
  
 
 
	 01:42:33
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     I thought I was gonna yak. 
     
     
  
 
 
	 01:42:35
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     I don't have that problem with iOS 7 though. 
     
     
  
 
 
 
	 01:42:40
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     It seems to me like, I think I sympathize 
     
     
  
 
 
	 01:42:44
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     with everybody who's affected. 
     
     
  
 
 
	 01:42:45
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     And I've seen a lot of stuff online. 
     
     
  
 
 
	 01:42:47
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     I mean, you read the comments, and it's like, 
     
     
  
 
 
	 01:42:50
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     people are so stupid. 
     
     
  
 
 
	 01:42:51
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     ►  
     There's people who, obviously, 
     
     
  
 
 
	 01:42:52
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     ►  
     are clearly not affected by this. 
     
     
  
 
 
	 01:42:55
     ◼ 
      
     ►  
     Their response to some of these articles is, 
     
     
  
 
 
	 01:42:58
     ◼ 
      
     ►  
     well, then these people should buy a different phone. 
     
     
  
 
 
	 01:43:00
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     ►  
     Now that's pretty… you're not really thinking this through. This is a fixable problem. 
     
     
  
 
 
	 01:43:07
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     The answer… nobody is asking for Apple to take all these, if you like them, and I like 
     
     
  
 
 
	 01:43:12
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     ►  
     a lot of them, if you like these cool effects and transitions. They're not saying that 
     
     
  
 
 
	 01:43:15
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     ►  
     they should take them out. They just want a way to turn them off. 
     
     
  
 
 
	 01:43:20
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     ►  
     And Apple already has some of that. You can turn off the parallax, but there's some 
     
     
  
 
 
	 01:43:23
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     ►  
     of the zooming effects, like when you go back to the home screen from an app and the icons 
     
     
  
 
 
	 01:43:28
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     ►  
     fly in. You know, I think people want that turned off. 
     
     
  
 
 
 
	 01:43:32
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     ►  
     Because I do sympathize. I would, because I love the iPhone and I'm on the iPhone all 
     
     
  
 
 
	 01:43:38
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     ►  
     the time, it would be, I would feel like Alex in the Clockwork Orange if using my iPhone 
     
     
  
 
 
	 01:43:42
     ◼ 
      
     ►  
     made me nauseated. I'm like compelled to do this thing that makes me want to throw up. 
     
     
  
 
 
	 01:43:51
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     Beethoven playing in the background. 
     
     
  
 
 
	 01:43:53
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     I can't stop checking Twitter and my email on my phone, but now I keep retching. 
     
     
  
 
 
 
	 01:44:01
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     ►  
     And it might be better, it might make it better on the 
     
     
  
 
 
	 01:44:05
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     ►  
     iPhone 4, too. Because it's a little difficult on the 4. 
     
     
  
 
 
	 01:44:09
     ◼ 
      
     ►  
     I've heard mixed comments from my readers, and it's 
     
     
  
 
 
	 01:44:13
     ◼ 
      
     ►  
     a very fun way, like having big readership 
     
     
  
 
 
	 01:44:17
     ◼ 
      
     ►  
     during Fireball and not having comments and people just email me. It's a fun way to 
     
     
  
 
 
	 01:44:21
     ◼ 
      
     ►  
     sort of get a survey. I've gotten email from people who are like, "I upgraded on my 4, 
     
     
  
 
 
	 01:44:28
     ◼ 
      
     ►  
     and I can't believe—I was really worried about it because I saw all these people saying 
     
     
  
 
 
	 01:44:31
     ◼ 
      
     ►  
     it was going to be slow. I think it's great." And then I got email from other people who 
     
     
  
 
 
	 01:44:34
     ◼ 
      
     ►  
     are like, "Wow, I upgraded to 7 on my 4 and really regret it." 
     
     
  
 
 
	 01:44:38
     ◼ 
      
     ►  
     Tim Cynova Yeah, I'm kind of in the middle of the road 
     
     
  
 
 
	 01:44:42
     ◼ 
      
     ►  
     on it. I mean, I probably would do it just to get the extra features. I mean, I've got 
     
     
  
 
 
	 01:44:46
     ◼ 
      
     ►  
     That was the first thing that I tested it on was an old 4 and then I went to a 4S and 
     
     
  
 
 
	 01:44:53
     ◼ 
      
     ►  
     finally the 5 but it's... 
     
     
  
 
 
	 01:44:57
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     ►  
     Some of it's a little difficult I think. 
     
     
  
 
 
	 01:44:59
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     ►  
     Sure takes a while to boot up to. 
     
     
  
 
 
	 01:45:04
     ◼ 
      
     ►  
     What about on the iPad? 
     
     
  
 
 
	 01:45:05
     ◼ 
      
     ►  
     Do you have it on your iPad? 
     
     
  
 
 
	 01:45:06
     ◼ 
      
     ►  
     I just put it on the iPad last night. 
     
     
  
 
 
	 01:45:07
     ◼ 
      
     ►  
     I've got a third generation iPad and when I first upgraded to it I was like, "Oh my 
     
     
  
 
 
	 01:45:14
     ◼ 
      
     ►  
     my god I should not have done this. But it's gotten, it's actually seems to have stabilized 
     
     
  
 
 
	 01:45:20
     ◼ 
      
     ►  
     a little. I'm not sure exactly what was going on in the background, but it seems to be better. 
     
     
  
 
 
	 01:45:25
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     ►  
     And I really like the parallax on a bigger screen. 
     
     
  
 
 
	 01:45:27
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     ►  
     Yeah. It's much more noticeable, it's more fun, 
     
     
  
 
 
	 01:45:30
     ◼ 
      
     ►  
     I think. I mean it's one of those stupid eye candy things that doesn't really give you 
     
     
  
 
 
	 01:45:40
     ◼ 
      
     ►  
     a lot, but I think it's pretty cool. Yeah, I'm in the middle of the road on it. 
     
     
  
 
 
	 01:45:44
     ◼ 
      
     ►  
     I stick with what I thought a month ago, which was that I thought that, you know, all summer 
     
     
  
 
 
	 01:45:50
     ◼ 
      
     ►  
     long using the betas that on the iPad it was about a month behind the iPhone. 
     
     
  
 
 
	 01:45:56
     ◼ 
      
     ►  
     Like when the iPhone got to a certain point in quality about a month later, iOS 7 on the 
     
     
  
 
 
	 01:46:00
     ◼ 
      
     ►  
     iPad reached that point. 
     
     
  
 
 
	 01:46:01
     ◼ 
      
     ►  
     And so I expected that they were going to release it just for the iPhone at first to 
     
     
  
 
 
	 01:46:06
     ◼ 
      
     ►  
     coincide with the new iPhone event two weeks ago. 
     
     
  
 
 
	 01:46:09
     ◼ 
      
     ►  
     And then in a month later, next month, October, when they do the iPad, then they'll release 
     
     
  
 
 
	 01:46:14
     ◼ 
      
     ►  
     Iowa 7 for iPad. And I, you know, I'm not saying should is maybe a strong word, but 
     
     
  
 
 
	 01:46:19
     ◼ 
      
     ►  
     I still think if they had done that it would probably be in better shape. And I would not 
     
     
  
 
 
	 01:46:23
     ◼ 
      
     ►  
     be surprised at all if when the new iPads come in a couple of weeks that it were up 
     
     
  
 
 
	 01:46:28
     ◼ 
      
     ►  
     to like, let's, I don't know if it's going to be 7.1 or just 7.0.4 or something, but 
     
     
  
 
 
	 01:46:35
     ◼ 
      
     ►  
     some update that isn't even out yet where it's, you know, smoothed out. Because I noticed 
     
     
  
 
 
	 01:46:39
     ◼ 
      
     ►  
     There's some things like where I'm switching just between mail and Safari because I'm 
     
     
  
 
 
	 01:46:44
     ◼ 
      
     ►  
     reading messages where I've linked links and I'm opening them in Safari. 
     
     
  
 
 
	 01:46:48
     ◼ 
      
     ►  
     Sometimes it's real smooth and then sometimes when I switch, it is like three, four, five 
     
     
  
 
 
	 01:46:53
     ◼ 
      
     ►  
     seconds before the other app loads and I can't even hit the – even hitting the home button, 
     
     
  
 
 
	 01:46:58
     ◼ 
      
     ►  
     it's whatever is going on there behind the scenes, the whole system is jammed up and 
     
     
  
 
 
	 01:47:02
     ◼ 
      
     ►  
     I don't see that on the phone. 
     
     
  
 
 
	 01:47:04
     ◼ 
      
     ►  
     I tried to switch the background of the wallpaper and I just like I wasn't getting any response whatsoever 
     
     
  
 
 
	 01:47:10
     ◼ 
      
     ►  
     Yeah, you know I only switched it and it seemed like it was alright. Yeah 
     
     
  
 
 
	 01:47:14
     ◼ 
      
     ►  
     David Barnard, I saw it posted a 
     
     
  
 
 
	 01:47:18
     ◼ 
      
     ►  
     Vine and was it vine at six limited to six seconds 
     
     
  
 
 
	 01:47:23
     ◼ 
      
     ►  
     I think so yeah 
     
     
  
 
 
	 01:47:26
     ◼ 
      
     ►  
     So you have a limit of six seconds and the time it takes to change your wallpaper was longer than a vine 
     
     
  
 
 
	 01:47:32
     ◼ 
      
     ►  
     So like you guys talked about this last week. Yeah, and I thought that was pretty telling so yeah 
     
     
  
 
 
	 01:47:37
     ◼ 
      
     ►  
     But still it was but I also got to the point using it on my phone where going back to i/o six was 
     
     
  
 
 
	 01:47:45
     ◼ 
      
     ►  
     Was jarring in its own way 
     
     
  
 
 
	 01:47:48
     ◼ 
      
     ►  
     So, you know picking up my iPad and seeing i/o six was like yeah, I don't I don't like this anymore 
     
     
  
 
 
	 01:47:55
     ◼ 
      
     ►  
     Yeah, I've moved on 
     
     
  
 
 
	 01:47:58
     ◼ 
      
     ►  
     Emotionally and I need to be on it on all my devices. Yeah, I don't know and part of it 
     
     
  
 
 
	 01:48:03
     ◼ 
      
     ►  
     I think is that you said that the 
     
     
  
 
 
	 01:48:05
     ◼ 
      
     ►  
     That the parallax seems more noticeable on the bigger screen 
     
     
  
 
 
	 01:48:09
     ◼ 
      
     ►  
     I think yeah, so definitely it really makes to me the home screen on an un-updated iPad feel static 
     
     
  
 
 
	 01:48:15
     ◼ 
      
     ►  
     It just feels like there's no life to it 
     
     
  
 
 
	 01:48:18
     ◼ 
      
     ►  
     Yeah, all right, I 
     
     
  
 
 
	 01:48:21
     ◼ 
      
     ►  
     See what you mean. I wrap it up. I'll see what you mean here about the Samsung's history of gold flip phones 
     
     
  
 
 
	 01:48:27
     ◼ 
      
     ►  
     It's actually from Samsung themselves 
     
     
  
 
 
	 01:48:29
     ◼ 
      
     ►  
     It's a Samsung blog. Oh, is that right? Yeah, Samsung tomorrow 
     
     
  
 
 
	 01:48:35
     ◼ 
      
     ►  
     I'll post this to the show notes. It's the golden history of Samsung phones and editorial from Samsung 
     
     
  
 
 
	 01:48:42
     ◼ 
      
     ►  
     So that it's interesting that it comes from Samsung because it's 
     
     
  
 
 
	 01:48:48
     ◼ 
      
     ►  
     It you know, it's like I wonder why they posted this 
     
     
  
 
 
	 01:48:52
     ◼ 
      
     ►  
     Yeah, why would you why they would do that? 
     
     
  
 
 
	 01:48:56
     ◼ 
      
     ►  
     Why would you see the need to defend your decision to put out a new gold phone? 
     
     
  
 
 
	 01:49:00
     ◼ 
      
     ►  
     All right, John moltz, thank you for joining the show. Thank you