173: ‘Fork the Universe’ With Jason Snell
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You know, I can't believe I missed the holiday party again.
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It was a different kind of holiday party.
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Anything interesting happen in the last few weeks?
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Nope. It's quiet. Peaceful.
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Without a tumbleweed roll-by.
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You know. Not much.
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Apple doesn't really do much in the fall.
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You have to laugh a little.
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I was talking to my wife the other day about, we were on a walk, and I said, "You know,
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I feel like it's been going nonstop for a long time."
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And then I realized it totally had been going nonstop for a long time.
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We went to Ireland for Ool, and I realized, literally, I went to the Apple event, and
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the next day I got on a plane and went to this event in Southern California, this festival
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over the weekend, and then from there I went basically straight to Ool.
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And in the middle there, I got the one review unit
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of the MacBook Pro, and then the day after I came back
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from Ireland, I got the Touch Bar review unit
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with the MacBook Pro, and it is nonstop.
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It's just like one thing after another, all fall.
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- You know what I mean, and it's, you know,
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tough life for us, you know what I mean, reviewing--
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- Yeah, no, it's good. - Amazing new computers
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before anybody gets them while jetting around the globe
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to meet interesting people, but it has been hectic.
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- Yeah, I mean, I'm not complaining.
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It is a privilege to do this, but this is the high season.
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I mean, that's the way I keep telling people
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it's high season.
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This is when everything is happening for Apple.
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It's like this time period and like WWDC
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are the two craziest times of the year.
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- I think this is crazier, honestly, for us.
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'Cause just, I don't know, somehow to me,
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even that several weeks long period between the iPhone 7 coming out and the
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MacBook event, I don't know. That somehow seemed jam-packed with stuff too.
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Yeah, rules in Apple Watch, you know, two rules in there.
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And yeah, I mean, there's a lot going on. A lot of stuff going on.
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Anyway, long story short, just wasn't a good time for an election that I had a,
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like 110% obsessive interest into.
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So yeah, there's stuff, lots of stuff going on. It was a, it was a busy fall. I do feel like we've
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reached, you know, it's all subsiding a little bit now. And I feel like that mentally I'm starting to
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shift gears. I still got some stuff that I put off that I need to pick back up again, but it's like
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mentally shifting gears into, you know, holidays, end of year people, you know, if you want to make
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holiday stories and gift guides and best of the year lists and stuff like that. It's
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starting to feel more like that at last. Which is good because it's like Thanksgiving
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next week. So, I mean, here it is.
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It was a little... The MacBook Pro review... I got all... I got three of them. I got
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the button one. What are they called? We're calling it the MacBook
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I guess we are. Makes me think of a Journey album, but, you know, whatever.
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I know I got that the same time you did.
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We got that the day of the event.
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Yeah, they had those.
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I got the 13-inch with the Touch Bar, I don't know,
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a week later, about at least a week later.
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I don't know if it was six days or eight days.
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It was the week I was in Ireland, which
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was the week after the event, because I got an email from
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Apple on a Wednesday in Ireland saying,
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can you come buy Cupertino on Thursday
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to pick up your 13-inch MacBook with Touch Bar?
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And I was like, uh, no.
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And so I didn't get that one.
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And then I got the 15-inch, I don't know.
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But that was late.
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The 15-inch was really only just a few days
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before the embargo deadline.
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So I opened it, and I turned it on and looked at it.
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But I spent much less time with the 15-inch,
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simply because I already had the 13-inch with the touch bar set up
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with my stuff.
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I've got BB Edit on it.
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It's just there.
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And the thing I do to wrap block quotes,
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So they all look like nice markdown block quotes
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that's already there.
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- Right, and again, not that we're complaining
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about getting review units,
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but onboarding to a new Mac is a lot of work.
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And when you have to do it three times in three weeks,
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it's like, oh, here we go again.
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Like what files, what do I install?
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Can I migrate?
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No, I don't really want to migrate,
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but then I have to install everything.
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I have to hook it up with Dropbox.
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And I don't know about you,
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I also have to juggle,
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like there are these hard breaks
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like five authorized iTunes computers and like 10 authorized Apple music devices.
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And so I'm always juggling like logging out of different iPads and phones and stuff in
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order to get slots back to put other computers in there.
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And it's a yeah, so it's again, not complaining.
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It's great that we get to do this for our job.
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But you know, like that all of this stuff is not meant to be done as frequently as we
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- What I, I mean even little things.
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I've run into a little thing where
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my Amex card has a maximum limit on how many
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Apple Pay devices it can be hooked up to.
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- Oh. (laughs)
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- And-- - Oh yeah.
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- And you know, and it's, it's magnified
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because it's like two, now you get two phones
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when they give you review phones,
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they give you one of each size,
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and it's like, I got iPads and stuff,
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and it's like, I don't even know, you know,
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and some of them I've foolishly left named John's iPad.
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So it's like, right?
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It's like, what, which one is it?
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I don't know.
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I mean, what?
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And I just started-
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- And occasionally, there are updates that reset the name.
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So I realized the other day
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that my iPad is called iPad again.
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And it's like, well, I don't know when that happened,
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but it's like, no wonder I went on my device list
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and I saw three things named iPad
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and had no idea which was which.
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It's, I haven't been able to do Apple Pay.
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I've been testing the Apple Watch too.
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And I actually haven't written about that yet,
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but it can't do Apple Pay because it's just,
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I think my financial institutions have given up on me
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and they're like, no, mm-mm, no more devices for you.
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Every time I try to pair it, it's just like,
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I can't even forget it, you know?
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- Oh, and my bank, sometimes what I've done is,
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I generally, if I use a charge card,
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I use my Amex, I just use it everywhere.
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And the only times I ever don't use it
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is if I'm in a place that doesn't take Amex.
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But to get around this Amex limit,
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If I have a device that I'm testing from Apple that I don't really want to spend--
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I know I'm not going to spend a ton of time on.
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For example, at WWDC, they gave me an Apple Watch with the beta of watchOS 3.
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Which I think that's when they gave it to me.
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I don't know.
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But at some point, they gave it to me.
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It wasn't new hardware.
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It was just, here, you could try this thing out with the watchOS 3.
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And I thought, well, that's interesting.
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but it's like, I'll just put the watchos 3 beta on my own Apple watch, you know what I mean?
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And so I didn't want to put this Amex limit on it, so I used my other card.
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My bank sends me a letter in the mail every time I set up Apple Pay that it's like, "Congratulations."
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It's so totally written from the perspective of like, you're going to have one device that you do this with,
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and we'll tell you everything, how it works, and I just keep...
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I should have kept all the letters, because I'll bet I've got 15 of them by now.
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I think the advantage of this is it's so easy in so many different ways that you do,
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you review tech products, to lose perspective if you're not careful. And this is like
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the reverse of that, which is there's nobody, I think, more aware of the pain of basically
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upgrading to a new device than reviewers, because we have to do it like with every device.
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Like for a while there, I could tell you everything you need to do to migrate from a MacBook to
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another MacBook or from a PowerBook to another PowerBook because I was reviewing all the
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laptops at Macworld.
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And so like I would go through, I would migrate everything a couple times a year.
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And so, I mean, that's good because we get to experience that.
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And I think Apple's got some issues with the migration assistant on the Mac and with some
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of the stuff they're getting better, but like, you know, they've got some issues there.
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And those really come out when you're migrating multiple times a year.
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Because regular people only might do it once a year for a phone and once every several
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years for an iPad or a Mac.
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I have spoken—I still think it's too hard on a Mac.
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And I think part of it is because I don't—I think part of it really is a technical challenge
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and not just a disinterest.
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I think because you can—you still have so much freedom of what to put where in the file
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system on a Mac, and it's, you know, really, it's just technically not, it's not, you can't
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just say clone the disk and open it, you know, it's because there's all sorts of stuff that's
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a different because it's different hardware.
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You know, I think it's the number one motivator why they do, why they did desktop and documents
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syncing the way they did it, was that that was sort of like their, if you keep everything,
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if you buy everything through the App Store, which, you know, some people do, and you're
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not a superpower user, but you keep everything in documents and on the desktop, and then
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you log into a new Mac. Like, it'll just sync your stuff and you're ready to go. It's for
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the rest of us who've got, you know, legacy apps, non-Mac App Store apps, all sorts of
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stuff like that, and then you turn to Migration Assistant. I'm not convinced Migration Assistant
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is doing so hot. I've tried it twice with these two MacBook Pros that I've got, and
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it failed both times.
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- You know what's interesting?
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I've given up on migration assistant, to be honest.
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I haven't used it in a few years.
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I mean, and maybe I should give it another shot,
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one of these, although what you just said,
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it's really not. - I don't think you should.
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- What I've got-- - I don't recommend it.
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- What I have is an Apple Notes document.
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I started this two or three years ago,
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setting up a new Mac.
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And so it's, the first thing I do is I go through
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the first run, I put my iCloud,
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I go through and put my iCloud credentials in.
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So because I put my iCloud credentials in, my note sinks.
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And then the note has a checklist of, you know,
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do this, do this, do this.
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It's, you know, and some of it-
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- It's like an onboarding script for yourself.
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- Yeah, more or less.
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And then some of the stuff I'll just skip.
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- Like a pre-flight checklist, right?
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Like do this, then do this, then do this,
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and I'm like, all right, got it.
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So you don't miss a step.
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You know, it kills me, BB Edit will sync all of its,
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let's nerd out.
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It's you and me.
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We talked about baseball, we'll talk about BB Edit.
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BBEdit will let you put all of its support stuff in Dropbox, which is great, and I use
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that, but its preferences file does not go in Dropbox, and so every time I move to a
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new Mac, I either have to manually reset all of the preferences, or I have to go to a home
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folder, library application support, no, library preferences, com.barebones, BBEdit preferences,
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and copy that file over so that my editor
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is the way I like it.
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And I do that every single time I move Macs.
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It's like one of those things on the checklist
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is I gotta move my BBEdit preferences
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'cause they don't cloud sync.
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I can't fish them out of Dropbox.
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- Yeah, I've been meaning for,
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I've used that ever since BBEdit added that feature.
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I mean, it's a couple of years ago at least.
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And at first I really liked it,
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but it's grown to annoy me
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because I end up with like the same documents open
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'cause I also have the preference set
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to restore open documents.
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and almost everything I write in BB Edit
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is stored in Dropbox.
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So when I go to a different machine
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and use BB Edit there, Dropbox has the same document.
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And so it's open in two.
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And I have found that I don't want that
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because I leave too many documents open.
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- Yeah, and oftentimes I'll leave one place
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and finish in the other, and then I go back
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and it's like, oh, I don't want that.
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It's opening documents that I'm done with
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because it lost state, because I'm not keeping them open
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and in sync myself.
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And I agree, I've noticed that.
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But I like the fact that all my scripts and clippings
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and things like that are just sort of there everywhere.
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That's nice.
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- I do too, and I know it's gonna annoy me
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to go back to the old way, where if I write a new script,
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or just one of my scripts, just tweak one of my scripts,
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that to get that script to percolate everywhere,
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I'd have to do it manually.
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you know, zip up the, I don't know. Maybe what I should do is just turn off the preference
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to reopen documents and see. I don't know. I've had a—but it's a mild annoyance that
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I've had. I've been thinking for like a year I should like dig into this and redo it, but
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I know there's so many things that we do with our computers that are like, it's annoying,
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but it doesn't—you gotta clear the bar of, "I'm gonna sit down for an hour and figure
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out what the hell is going on," and so that you're just like, "Nah, I'm not gonna leave
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and probably do you have more than an hour of misery?
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Maybe, maybe not, but it's just enough.
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I do that all the time with like automation stuff
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where automation's great,
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but you gotta clear the time to like do it.
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And then once you do it, you're like, yay,
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I've got this automation thing.
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But so often it's just like, eh, I'm not gonna bother.
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It's close enough and it's not enough annoyance
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for me to break out an hour to try and figure it out.
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So you just leave it.
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- I actually, you know, it's funny you would say that.
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I actually did a couple of those things last week as a sort of get my mind off of other
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things, you know, get my mind off the internet.
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And I found it very difficult to write, honestly.
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I'll tell you what, I read a thing—let's just keep going meta here, and I know Merlin
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and I talked about this last week extensively, you know, blah blah blah, the election and
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and hard feelings.
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But I saw a couple of other people with sight.
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Steven Levy had a good thing on his back channel.
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He had, I think it was just a day after the election.
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But half of me says I should just charge ahead
00:14:05
◼
►
and write some typically daring fireball topic stuff
00:14:10
◼
►
because other people who read Daring Fireball, I'm sure,
00:14:14
◼
►
would more than even usual love to have their mind
00:14:16
◼
►
occupied by this, to get it off thoughts of the election.
00:14:22
◼
►
and President Donald Trump.
00:14:25
◼
►
But then there's another half of me that says,
00:14:27
◼
►
that is, it's so, it's inappropriate, right?
00:14:32
◼
►
That something this, you know, of its seismic level happens.
00:14:38
◼
►
It's just foolish to write something that is so off topic.
00:14:45
◼
►
And so I found myself unusually jammed last week
00:14:50
◼
►
in terms of actually getting anything written.
00:14:52
◼
►
So what I did is I occupied myself
00:14:54
◼
►
by doing a couple like AppleScript things
00:14:56
◼
►
that I'd been meaning to write for myself.
00:14:58
◼
►
And it really, it helped.
00:15:00
◼
►
It's the sort of thing where once I start
00:15:01
◼
►
like writing an AppleScript and I'm,
00:15:03
◼
►
'cause half of it for me always with AppleScript is,
00:15:08
◼
►
what the hell is the syntax for blank?
00:15:10
◼
►
I find myself like an hour can go by
00:15:14
◼
►
and I haven't had any thoughts of the election
00:15:17
◼
►
and it's like the best hour of my day was writing.
00:15:19
◼
►
What is it here?
00:15:21
◼
►
I've got it, just opened it.
00:15:22
◼
►
It's a Apple script that creates a new text file
00:15:25
◼
►
at the current, right in the current finder window.
00:15:28
◼
►
- That's nice.
00:15:30
◼
►
I mean, I've, it's funny that we're talking about this
00:15:34
◼
►
'cause as we record this,
00:15:36
◼
►
I think that the news kind of broke today
00:15:38
◼
►
that Sal Segoian, who was the automation
00:15:42
◼
►
in Apple script product manager at Apple for years,
00:15:44
◼
►
is no longer employed by Apple.
00:15:47
◼
►
- I did not know that.
00:15:48
◼
►
- Oh yeah, yeah, he just mentioned that he did a presentation
00:15:52
◼
►
at the Mac Tech Conference today.
00:15:54
◼
►
I have to say I'm sad, but I'm not really surprised
00:15:58
◼
►
'cause I'm not sure Apple's eye has been
00:15:59
◼
►
on that particular ball for a long time,
00:16:01
◼
►
but you know, and it's not for everybody.
00:16:03
◼
►
And when I talk, people know that I do automation stuff
00:16:06
◼
►
and they're like, "Oh, you know, it's hard to get into."
00:16:09
◼
►
And that's all true, but then, you know, every,
00:16:13
◼
►
And again, I do leave things for a long time, and sometimes, and it's like, oh, well, you
00:16:16
◼
►
know, I should automate that.
00:16:18
◼
►
But every time I do one of those, I finally put in that work.
00:16:21
◼
►
Not only is it kind of a pleasure to solve the problem, and I think to myself, this must
00:16:24
◼
►
be what computer programmers feel all the time, but, you know, once it's done, I can
00:16:31
◼
►
hand it to other people sometimes if they want it.
00:16:33
◼
►
I've done that a little bit.
00:16:34
◼
►
And, you know, things get passed around, and it can make, it just can make your life better.
00:16:38
◼
►
I have a bunch of things now that are,
00:16:41
◼
►
they're not even Apple scripts,
00:16:43
◼
►
they're shell scripts that run inside a service.
00:16:48
◼
►
So basically, you basically make an automator thing
00:16:52
◼
►
that says, do the shell scripts.
00:16:54
◼
►
And then you wire that to--
00:16:56
◼
►
- Take the current selection as input
00:16:58
◼
►
and pass it to the script.
00:16:59
◼
►
- Yeah, and so I do that for like,
00:17:01
◼
►
I've got all these scripts that either I'm clicking on
00:17:05
◼
►
something in the finder and doing a keyboard shortcut
00:17:08
◼
►
or I'm choosing it from the contextual menu
00:17:11
◼
►
to do all sorts of like audio processing
00:17:14
◼
►
and stuff for podcasts.
00:17:15
◼
►
And I just do it in,
00:17:16
◼
►
it's all scripts running in the background.
00:17:18
◼
►
And I got a lot of these scripts from Marco Arment
00:17:20
◼
►
who is very comfortable with the command line
00:17:22
◼
►
and just issues all this things from the command line.
00:17:24
◼
►
I'm like, I'm not gonna do that.
00:17:25
◼
►
I'm gonna put it in a little,
00:17:27
◼
►
I'm gonna wrap it in an automator
00:17:28
◼
►
and just hit a keyboard shortcut and do it.
00:17:30
◼
►
And it's great.
00:17:31
◼
►
And every time I do one of those things,
00:17:32
◼
►
I think to myself, I can't believe I went months
00:17:35
◼
►
where I was bringing up the terminal
00:17:37
◼
►
and dragging in folders to get the path names
00:17:39
◼
►
and then issuing the shell scripting commands
00:17:42
◼
►
and all of that.
00:17:43
◼
►
Now all I do is point and click.
00:17:44
◼
►
I mean, that's the great thing about Mac automation stuff
00:17:47
◼
►
and iOS too really is once it's done,
00:17:50
◼
►
it's out of the way, all you do is go boop
00:17:52
◼
►
and magic things happen.
00:17:53
◼
►
And that's the abstracted computer user interface
00:17:58
◼
►
in a nutshell right there
00:17:59
◼
►
is you shouldn't know what the steps are.
00:18:01
◼
►
You should be able to build the steps
00:18:02
◼
►
and then put it aside and just keep doing your work.
00:18:05
◼
►
- Yeah, and some of the utilities that are along those lines
00:18:09
◼
►
like TextExpander and Keyboard Maestro,
00:18:12
◼
►
I think Keyboard Maestro does this.
00:18:13
◼
►
I'm almost certain TextExpander does this.
00:18:15
◼
►
There's a way if you go to the About box or something,
00:18:17
◼
►
it shows you how much time you've saved
00:18:19
◼
►
since you've been using it.
00:18:21
◼
►
And if you've been using,
00:18:22
◼
►
I've got some of these utilities where I somehow,
00:18:24
◼
►
it's like I look and it tells me I've saved
00:18:27
◼
►
like 10 hours of time over so many years.
00:18:31
◼
►
But that's like at each little step.
00:18:34
◼
►
One of them for me, I've published this somewhere,
00:18:36
◼
►
I don't know, I think it's on Gist or something like that,
00:18:39
◼
►
I've written about it on Daring Fireball,
00:18:40
◼
►
but I have a very particular style of title casing
00:18:43
◼
►
I use on Daring Fireball.
00:18:44
◼
►
Where there's, every big word gets an uppercase letter
00:18:50
◼
►
and then there's a specific set of little words
00:18:52
◼
►
that are not, like of, a, an.
00:18:55
◼
►
And it can be tricky though to do it, to automate it,
00:19:02
◼
►
because you can be fooled by things like quotes
00:19:05
◼
►
in the text that's being selected
00:19:10
◼
►
because then the should be capitalized
00:19:13
◼
►
if it's the first word in the quote
00:19:14
◼
►
because it's like the title of the thing.
00:19:16
◼
►
So I've hacked together a script years ago
00:19:18
◼
►
that gets it right 99.9% of the time.
00:19:22
◼
►
And I have it exactly like you said,
00:19:24
◼
►
it's an automator script or a service
00:19:28
◼
►
with that shell script running in it.
00:19:30
◼
►
and I have it mapped to shift command T for title case.
00:19:34
◼
►
And there are some, I think about how much time
00:19:37
◼
►
that has saved me over the years.
00:19:39
◼
►
And it's just unbelievable.
00:19:41
◼
►
And, but before I wrote it,
00:19:42
◼
►
even though I've been using it for years,
00:19:43
◼
►
I think, well, all those years,
00:19:44
◼
►
I was like arrow, arrow, arrow, shift,
00:19:46
◼
►
retype the letter, arrow, arrow.
00:19:50
◼
►
- Yeah, it's, well, I mean, that's,
00:19:53
◼
►
KeyboardMeister tells me I've saved seven hours,
00:19:55
◼
►
by the way, I just looked.
00:19:57
◼
►
It goes back to regular expressions, right?
00:20:01
◼
►
Did you write the chapter in the BB Edit manual
00:20:03
◼
►
about regular expressions?
00:20:04
◼
►
Was that you?
00:20:05
◼
►
- No, no, but the second half of it is.
00:20:09
◼
►
So I think this is fair to say,
00:20:11
◼
►
I don't wanna take too much credit.
00:20:13
◼
►
The regular expression chapter in BB Edit
00:20:15
◼
►
was there when I started.
00:20:17
◼
►
But BB Edit was using
00:20:19
◼
►
a very old regular expression library.
00:20:22
◼
►
It was really a derivative of the original Unix one.
00:20:26
◼
►
a guy named Henry, somebody wrote it.
00:20:30
◼
►
And it only had the basic regular expression syntax.
00:20:34
◼
►
It was almost more like glorified wildcards.
00:20:38
◼
►
And all the fancy stuff that you can do
00:20:42
◼
►
when you read that chapter and you're like, holy crap,
00:20:45
◼
►
was added when I was there.
00:20:47
◼
►
And so I wrote the, you know,
00:20:49
◼
►
they added onto the chapter to write all the--
00:20:51
◼
►
- So all the PCRE stuff. - Yes.
00:20:54
◼
►
- All right.
00:20:55
◼
►
Yeah, that's, anyway, that's, I tell people about grep, about regular expressions, and
00:21:00
◼
►
they have that same look as when I talk about Automator or if you talk about shell scripting,
00:21:03
◼
►
which is like, I don't want to learn it, I don't understand it, I don't know, and it's
00:21:06
◼
►
like, I get that.
00:21:07
◼
►
But like, especially when I would talk to writers and editors about grep, I'd be like,
00:21:13
◼
►
you don't understand.
00:21:14
◼
►
Text is what you do for a living.
00:21:16
◼
►
I am telling you, if you buy, like, buy Jeff Friedl's book, you know, or read the BB Edit
00:21:21
◼
►
chapter. There are things in there that, you know, if you learn it, all of a sudden you'll
00:21:27
◼
►
be sitting there thinking, "Oh man, I can't believe I need to do this. This is going to
00:21:30
◼
►
take me an hour." And if you know the language of grep, if you know those symbols, you can
00:21:35
◼
►
do it in two minutes. And it only needs to happen once, and you realize that it is a
00:21:43
◼
►
life skill that you need to have.
00:21:45
◼
►
I'll tell you the truth. This is a true story. I didn't learn regular expressions
00:21:50
◼
►
while I was in college, even though I was a BB Edit nerd, comp sci major. I mean, I
00:21:56
◼
►
think the furthest I ever got was like dot plus and dot star, which is, you know, just
00:22:01
◼
►
more or less like old DOS wildcards. And I just never saw the need for it. And like a year or so
00:22:10
◼
►
after college, I got a temp job at the Philadelphia Inquirer in the advertising department,
00:22:19
◼
►
where they had a bunch of Excel spreadsheets with all of the ad rates for everything.
00:22:24
◼
►
Each department had their own thing, and each one had like seven pages or 12 pages of ads in a matrix.
00:22:37
◼
►
Keeping them in Excel as where the business people set them made total sense. Then there'd
00:22:42
◼
►
be graphic designers who'd turn them into a book that they could send out to people.
00:22:47
◼
►
So I got hired to do these books,
00:22:48
◼
►
'cause I could do graphic design.
00:22:50
◼
►
And so I did the first one,
00:22:51
◼
►
and this is how everybody did it,
00:22:52
◼
►
but there was all sorts of gibberish
00:22:56
◼
►
in columns that wasn't public.
00:22:58
◼
►
And it must have made sense for the business people
00:23:01
◼
►
who'd use the Excel spreadsheet,
00:23:03
◼
►
but it didn't need to go in there.
00:23:05
◼
►
And so the way that it was done before,
00:23:08
◼
►
and the way I did the first book,
00:23:10
◼
►
was I just went in and edited each column by hand,
00:23:12
◼
►
and it was just tab, delete, tab, delete.
00:23:15
◼
►
and just pages and pages and pages and pages.
00:23:18
◼
►
And a couple of days work easily, or maybe a week's work
00:23:21
◼
►
for the whole book, mostly just deleting the crap.
00:23:26
◼
►
And I thought, there's got to be a better way.
00:23:28
◼
►
And I thought about it.
00:23:28
◼
►
I thought, I think this is the sort of stuff
00:23:30
◼
►
regular expressions are supposed to solve.
00:23:32
◼
►
And so I just spent a day writing just a couple
00:23:36
◼
►
of regular expressions in BB Edit.
00:23:38
◼
►
And then so I went from Excel to text,
00:23:41
◼
►
BB Edit to just run a couple of saved grep patterns,
00:23:46
◼
►
imported it into the document, and I was done.
00:23:49
◼
►
And I literally turned a week's work of work for each book
00:23:54
◼
►
into about two hours.
00:23:57
◼
►
And so I just--
00:23:59
◼
►
but I acted as though I didn't write the script
00:24:01
◼
►
and just sat there and browse the web.
00:24:04
◼
►
That's actually-- going out of Excel,
00:24:09
◼
►
that's like a pro tip for all this stuff too.
00:24:12
◼
►
It's like, I can't tell you how many times
00:24:14
◼
►
I've had something in Excel that's been a disaster
00:24:16
◼
►
and I just select it and paste it into BB edit.
00:24:18
◼
►
It comes in as tab delimited
00:24:20
◼
►
and or you save it out as a tab delimited file
00:24:22
◼
►
and you do all of the crazy tech stuff
00:24:24
◼
►
and you just make sure that there are tabs
00:24:26
◼
►
between the fields and you bring it back into Excel
00:24:28
◼
►
and you're like, look, it was in Excel all along
00:24:31
◼
►
but it wasn't, you know, you completely take it out.
00:24:34
◼
►
You know, times where I've taken multiple columns in Excel
00:24:36
◼
►
and I pulled them out and then kind of like mixed them
00:24:39
◼
►
and match them and reassembled them in the right way,
00:24:42
◼
►
and then you paste them back in.
00:24:44
◼
►
And it's like, you know, it's like they never left Excel,
00:24:47
◼
►
but they totally came out of Excel.
00:24:48
◼
►
And it's not like you can't do some wildcard stuff
00:24:50
◼
►
in Excel, but, and you probably can write
00:24:52
◼
►
Visual Basic scripts that do things too.
00:24:54
◼
►
But for me, it was just like, can I get this back to text?
00:24:56
◼
►
And can I write a couple of pattern matching
00:25:00
◼
►
search and replaces that solve this problem?
00:25:02
◼
►
And usually the answer is, yeah,
00:25:04
◼
►
and you can take an hour of work
00:25:05
◼
►
and do it in 10 minutes, five minutes.
00:25:07
◼
►
- I mean, it literally turned-
00:25:08
◼
►
turn literally turn weeks weeks of work into hours of work and I just got paid for weeks of work
00:25:16
◼
►
I felt like I deserved it um yeah I will just say this one last thing it was a long time ago
00:25:23
◼
►
it must have been 2001 or so when I wrote that the the second half of the bbedit grep chapter
00:25:29
◼
►
I would still say is one of the pieces of writing that I am most proud of in my entire life because
00:25:34
◼
►
I've people have told me many times when they find out that I wrote it they're like oh my god that
00:25:38
◼
►
That was the first time regular expressions
00:25:40
◼
►
ever made sense to me.
00:25:41
◼
►
And I can't take credit for the whole chapter.
00:25:43
◼
►
But I did take a pass through the early part,
00:25:45
◼
►
'cause that was my goal, is I do feel like
00:25:48
◼
►
I have a knack for regular expressions.
00:25:50
◼
►
It's the one area of programming
00:25:52
◼
►
where I'm better than almost anybody.
00:25:54
◼
►
I really am good at figuring out how to create the syntax
00:26:00
◼
►
to match what I wanna match.
00:26:01
◼
►
And it ends up creating these things
00:26:04
◼
►
that most people look at and they're like,
00:26:05
◼
►
"What the hell?"
00:26:07
◼
►
- Yeah, I think that's the big problem
00:26:09
◼
►
with regular expressions is readability.
00:26:12
◼
►
Like, people see them and they think,
00:26:13
◼
►
it's nonsense, I can't do it.
00:26:14
◼
►
And it's like, no, no, no.
00:26:15
◼
►
If you learn it, it's actually fairly straightforward.
00:26:18
◼
►
Not all of them, but most of them.
00:26:19
◼
►
But they look like nonsense.
00:26:22
◼
►
- Well, I just thought, you know, but this is something,
00:26:24
◼
►
this is like a perfect combination for me
00:26:26
◼
►
because I have a knack for explaining things
00:26:28
◼
►
and I have a knack for regular expressions.
00:26:30
◼
►
And in hindsight, I still feel, you know, what is it?
00:26:33
◼
►
14, 15 years later, I still feel
00:26:36
◼
►
one of the best things I've ever written. Yeah, I love that chapter. I mentioned Jeff
00:26:42
◼
►
Friedl's O'Reilly book about this. It's great, but it's from the possession of a
00:26:46
◼
►
long-time Unix guy, and he talks about scripting a lot in that like shell and Perl scripting. And
00:26:53
◼
►
for me, the most direct application was BBEdit. So the BBEdit chapter is a much more distilled,
00:26:59
◼
►
clear approach to this than—I love that Friedl book, and I reference it all the time, but
00:27:05
◼
►
the BBA chapter is just a much more simple, gentle introduction.
00:27:09
◼
►
Yeah, I love it. I love the "FREEDLE" book, too, and I've read both editions—maybe three
00:27:13
◼
►
editions. I think there might be a third—I don't know. Every time there's a new edition, I buy it.
00:27:16
◼
►
There is a third.
00:27:17
◼
►
And I have all three copies, and I've read them all cover to cover.
00:27:20
◼
►
It is. But it's a—I would definitely say it is—this "FREEDLE" book is so comprehensive and so
00:27:32
◼
►
well done. I don't know that I've ever read any book on any subject where you could say,
00:27:37
◼
►
"Well, there's no need for anybody else to ever write a book on this again." But I would honestly
00:27:41
◼
►
say that that's the case with Friedel's book on regular expressions. I just can't see how
00:27:45
◼
►
anybody else would say, "Well, I'll take the time to write a technical book," which is really hard
00:27:52
◼
►
on this subject when there's a book that covers it both perfectly and extensively.
00:27:58
◼
►
All right, maybe I'll take a break. How about I take a break here and thank the first
00:28:02
◼
►
friend of the show. It's our good friends.
00:28:05
◼
►
- Sounds good.
00:28:07
◼
►
- Good friends at Casper.
00:28:08
◼
►
Casper, they make obsessively engineered mattresses
00:28:11
◼
►
at shockingly fair prices.
00:28:12
◼
►
Go to casper.com/thetalkshow and use code thetalkshow
00:28:17
◼
►
and you'll save 50 bucks towards your mattress
00:28:20
◼
►
with one exception.
00:28:21
◼
►
Hold on, I'll tell you what that is.
00:28:23
◼
►
So here's the deal.
00:28:24
◼
►
I've told you this before, I'll say it again.
00:28:26
◼
►
Casper has created one perfect type of mattress.
00:28:30
◼
►
It's a combination of memory foam and some other stuff
00:28:35
◼
►
that's just the right blend of types of things.
00:28:39
◼
►
So you don't have to pick between six different types
00:28:42
◼
►
of mattresses.
00:28:43
◼
►
How do you know what the difference is?
00:28:46
◼
►
These guys, it really is sort of like the Apple attitude
00:28:49
◼
►
taken to mattresses.
00:28:50
◼
►
Trust us, we'll do all the work.
00:28:52
◼
►
We'll make one type of mattress,
00:28:54
◼
►
and then all you have to do is pick the size.
00:28:57
◼
►
That is, it just sings to me.
00:29:00
◼
►
This is how a mattress company should do it.
00:29:03
◼
►
Now, in addition to that, because they sell,
00:29:05
◼
►
they make 'em, right here in the United States, in fact,
00:29:08
◼
►
and they sell them directly to you, you just go there,
00:29:12
◼
►
they cut out the middleman and it enables them
00:29:15
◼
►
to keep their prices incredibly lower
00:29:18
◼
►
than the mainstream big brand mattresses you find
00:29:22
◼
►
in traditional mattress stores.
00:29:24
◼
►
Premium mattresses often start at well over 1500.
00:29:29
◼
►
Casper mattresses cost just 500 for twin
00:29:32
◼
►
750 for full 850 for Queen and just
00:29:36
◼
►
950 for a king so you can get a king from them for less than like a twin from a lot of the other big brands
00:29:45
◼
►
And like I said, they're made right here in America now
00:29:48
◼
►
biggest thing you think how am I gonna buy a thousand dollar mattress and
00:29:52
◼
►
Not even try it. You don't have to worry about it
00:29:56
◼
►
They have a 100-night home trial.
00:29:58
◼
►
If you don't love it, they will pick it up at your house,
00:30:00
◼
►
give you a full refund.
00:30:02
◼
►
No hard sell.
00:30:03
◼
►
It's not like trying to cancel your cable.
00:30:05
◼
►
It's something like that.
00:30:06
◼
►
You just say, I want to send it back.
00:30:08
◼
►
And they say, OK, when?
00:30:09
◼
►
And then somebody shows up, and they take the mattress away.
00:30:12
◼
►
And you get your money back.
00:30:13
◼
►
And that's it.
00:30:13
◼
►
I've had readers.
00:30:14
◼
►
Casper's been a sponsor long enough.
00:30:16
◼
►
I've gotten emails from readers who've done that.
00:30:18
◼
►
And they said, I couldn't believe how easy it was
00:30:21
◼
►
to actually just send it back.
00:30:23
◼
►
Because they actually didn't believe
00:30:25
◼
►
that it was going to be easy because that just
00:30:27
◼
►
sounds too good to be true.
00:30:29
◼
►
But that's how confident Casper is in their mattress.
00:30:31
◼
►
Get yours today, 100 nights in your own home.
00:30:37
◼
►
They have a dog mattress even.
00:30:40
◼
►
That's a new product.
00:30:41
◼
►
And that's the one that you don't get $50 on
00:30:43
◼
►
because it's a lower price.
00:30:45
◼
►
But if you have a dog, get him a good mattress.
00:30:47
◼
►
Go check it out.
00:30:48
◼
►
I've had readers tell me-- this is the thing.
00:30:51
◼
►
When I first did this read, I didn't
00:30:52
◼
►
know that the discount didn't apply to the dog one.
00:30:56
◼
►
So I had a couple of readers who said,
00:30:57
◼
►
"Hey, I bought my dog the mattress,
00:30:58
◼
►
"but I didn't get 50 bucks off,
00:31:00
◼
►
"but I don't care because my dog loves the mattress."
00:31:02
◼
►
So that's the exception.
00:31:06
◼
►
Go to casper.com/thetalkshow
00:31:07
◼
►
and remember that code, thetalkshow,
00:31:09
◼
►
to save 50 bucks on any human-sized mattress.
00:31:13
◼
►
- Maybe that would get my dog off my couch.
00:31:17
◼
►
- I love doing sponsor reads.
00:31:21
◼
►
I've gone from having it be the part of this job that I hate to a part that I love.
00:31:27
◼
►
I think that makes the—not to get podcasty inside baseball, but I think that makes the
00:31:32
◼
►
reads better once.
00:31:34
◼
►
When you can't—there are a couple of podcasts I listen to where, you know, the ads are part
00:31:40
◼
►
of the entertainment and you just can't, you know, you can't not listen to them.
00:31:43
◼
►
You can't tune out, you can't skip.
00:31:45
◼
►
You really got to pay attention because they put their personality into them and, you know,
00:31:50
◼
►
And I think that makes the difference.
00:31:52
◼
►
If it's like a hostage video or something,
00:31:55
◼
►
it's a lot less entertaining.
00:31:56
◼
►
But if it's part of the fun, then it's a lot better.
00:31:59
◼
►
- I can't even tell you how many emails I got from people
00:32:02
◼
►
about last week's show with Merlin.
00:32:03
◼
►
Were there, A, just thanking us like,
00:32:05
◼
►
oh my God, I needed that for the election week.
00:32:08
◼
►
And they were like, oh my God,
00:32:09
◼
►
the sponsor reads so good.
00:32:11
◼
►
I will just take a meta break here and just say,
00:32:15
◼
►
I don't have time to respond to all of my email,
00:32:19
◼
►
but I got so much email,
00:32:21
◼
►
the most email I've gotten about an episode of the show
00:32:24
◼
►
in as long as I can remember from people last week.
00:32:28
◼
►
And all of it, I honestly didn't see one that was,
00:32:32
◼
►
I honestly thought there'd be some from Trump people
00:32:34
◼
►
or people who just don't wanna hear about people
00:32:37
◼
►
who are upset about the way the election turned out.
00:32:41
◼
►
Go back to tech, dummy.
00:32:42
◼
►
I didn't get any of that, which was sort of our goal.
00:32:45
◼
►
It was the way that we approached it
00:32:46
◼
►
and what we talked about.
00:32:48
◼
►
but I got so much email from people thanking us for that.
00:32:52
◼
►
So I just wanna say to all of you who listen,
00:32:54
◼
►
thank you for listening and thank you for the good words.
00:32:58
◼
►
I have a podcast question for you, Jason.
00:33:00
◼
►
You don't, I mean, do you do any other podcasts regularly?
00:33:04
◼
►
- Occasionally.
00:33:07
◼
►
- So you occasionally-- - I hear and there.
00:33:08
◼
►
- Occasionally podcast. (laughs)
00:33:10
◼
►
- Yeah, yeah, just from time to,
00:33:12
◼
►
you mean like per day?
00:33:14
◼
►
Some days I don't podcast.
00:33:16
◼
►
I got a bug up my butt recently about something that I had never thought about before.
00:33:25
◼
►
This is the sort of thing that I tend to think about.
00:33:27
◼
►
I can't believe I didn't really think that much about it when I set up the talk show
00:33:30
◼
►
to be on Daring Fireball, which is the fact that I've been doing it.
00:33:39
◼
►
I've always done it.
00:33:40
◼
►
And in most of the podcasts, almost all the podcasts I see do it.
00:33:44
◼
►
putting the episode number in the title and making the episode number a major part, you know, like the
00:33:49
◼
►
the main anchor on the URL that the like dead on on our websites on six colors and during fireball
00:33:57
◼
►
we don't have post number you know for 23123. Right, oh that was a good one. Yeah, good old
00:34:06
◼
►
good old 23,323. Why why do we do this and and you know uh tv shows don't do it i mean they
00:34:14
◼
►
sort of do now, like when you watch digitally, you know, you're going through season one,
00:34:20
◼
►
episode seven of American Horror Story or whatever. So there is, there's sort of that on TV, but...
00:34:28
◼
►
I don't know. It's a good question. Like, why? Why do we number podcasts? And you,
00:34:36
◼
►
I can always tell what number it is, because you actually do number them in the, like, the slug
00:34:39
◼
►
of the talk show, but not like in what people see, just like the written descriptions.
00:34:46
◼
►
Right. Well, but I have them in the metadata for the show, so like when you're looking at it in
00:34:52
◼
►
your podcast player, it will say 173 colon. Well, I switched recently. I did switch just a couple
00:35:00
◼
►
weeks ago from putting EP period space, the digital, you know, representation of the number
00:35:08
◼
►
colon, I took out the EP.
00:35:11
◼
►
Because I thought, you know what?
00:35:13
◼
►
It's cruft like that that I don't like.
00:35:16
◼
►
I like clean URLs.
00:35:18
◼
►
I don't like seeing dot PHP at the end of a URL.
00:35:21
◼
►
I don't like seeing all the gibberish and the medium URLs.
00:35:26
◼
►
I don't like tracking any URL.
00:35:28
◼
►
I like the URL to have every single bit of it be meaningful.
00:35:33
◼
►
And that same way with the titles.
00:35:35
◼
►
It seems to me--
00:35:37
◼
►
I don't know.
00:35:38
◼
►
There seemed it part of me thinks that part of it is that you want to know which one's the newest episode in your podcast
00:35:43
◼
►
player and that maybe it actually is useful because you
00:35:46
◼
►
It's it's a more confident way of making sure that your podcast player whatever software it is
00:35:52
◼
►
Whichever sort order it's using top to bottom or bottom to top, you know, which one's the newest one
00:35:57
◼
►
Mm-hmm. So I'm keeping it. I like when I made the change to get rid of the EP period I
00:36:02
◼
►
Was on the verge of just getting rid of them period and maybe just putting them in the URL
00:36:07
◼
►
But then I thought you know what? I think there's a reason everybody does it
00:36:10
◼
►
And I'm curious what you think. I don't know if it's a reason that is
00:36:15
◼
►
I don't know if it's a good reason or if it's more just sort of continuity. I mean some of it is
00:36:20
◼
►
reference wise to be able to say it's this one like saying like um
00:36:25
◼
►
like a Mac world we had volumes and
00:36:29
◼
►
numbers like
00:36:31
◼
►
Internally we would have like you turn in a story and it would be 24-04 and that was
00:36:38
◼
►
Literally 24-04 was like the to the April
00:36:43
◼
►
2008 issue or something. It was like volume 24 number 4
00:36:48
◼
►
And and that was partially because in a file in the file system like it would sort right
00:36:53
◼
►
That all the 24-04 s would go together and then there you'd have 24-05 and it would just kind of keep going like that
00:37:00
◼
►
So I think some of it is just sort of like finding an internal structure and for podcasts you could do it by date
00:37:04
◼
►
You could literally say, you know, this is the one for
00:37:08
◼
►
You know this day in November of 2016 and the metadata certainly supplies that so you could just you could just do that
00:37:16
◼
►
You could have nothing
00:37:18
◼
►
I don't know as a kid growing up
00:37:21
◼
►
I really loved reading comic books and the comic books always had that like this is Amazing Spider-Man number
00:37:27
◼
►
1983 and and they would have footnotes and they would say Oh spider-man face the scorpion before in Amazing Spider-Man number
00:37:34
◼
►
83 and sent him to prison and you'd be like, oh number 83
00:37:37
◼
►
if only I had that issue I could read that now and I
00:37:40
◼
►
Part of what appeals to me about the podcast numbering scheme is that which is just it lets you hang a number on it and say
00:37:47
◼
►
For reference sake this is what it is rather than saying season one number three
00:37:52
◼
►
Or just giving you a date
00:37:56
◼
►
But I don't know if that's a great reason to do it
00:37:58
◼
►
Probably also the the other thought I had is since the incomparable is now at three hundred and twenty six episodes
00:38:07
◼
►
think maybe it was a
00:38:09
◼
►
It made sense when you did ten episodes of a podcast in the early days of podcasting and now there are these podcasts that have
00:38:17
◼
►
Hundreds and hundreds of episodes were pretty soon. If not already there will very soon be many
00:38:23
◼
►
podcasts with with
00:38:25
◼
►
a thousand plus episodes. It's sort of crazy. Marco was saying on ATP a couple an episode or two ago
00:38:32
◼
►
because he knows because he runs the radio ones. Yeah, he said that the radio they're already there.
00:38:39
◼
►
Yeah, and they do because there's radio stations that will publish five or six podcasts a day like
00:38:44
◼
►
meaning like the 15 hour one hour two hour three hour four of the you know the sports fans podcast
00:38:52
◼
►
in the morning. And so you'll have episode 1500. It's crazy. The comic book analogy is pretty good.
00:39:00
◼
►
Yeah, that's the best for me is it gives you something to hang it on sequentially and say,
00:39:06
◼
►
"Look, we've done a lot of these." And then I have that with Incomparable. I mean, even though
00:39:11
◼
►
we built an index, one of the reasons that we did end up using use Moveable Type, which you
00:39:15
◼
►
you use on Daring Fireball for the incomparable CMS is because I wanted an index of topics.
00:39:24
◼
►
And so, I've got an index of topics. So, if somebody wants to see what's that episode
00:39:27
◼
►
where John Gruber and John Syracuse are talking about the Godfather, you can look up the Godfather
00:39:32
◼
►
and it'll be like, it's this number, right? But still, people will email me, tweet me,
00:39:37
◼
►
post on Facebook, whatever they'll say. When was that episode about whatever? And there
00:39:42
◼
►
is something nice about being able to say that was number 32 and just kind of point
00:39:46
◼
►
them and be like, it's that one, that number. I don't know. It's like a little handle for
00:39:52
◼
►
Yeah. The alternative would be to just look at the dates and somehow, but that doesn't
00:39:57
◼
►
show up. That's not going to show up in the list in your podcast player.
00:40:01
◼
►
Well, but that's maybe a self-fulfilling prophecy, right?
00:40:05
◼
►
I mean, I think maybe podcast player UI is in part based on the idea that a lot of podcasts
00:40:11
◼
►
organize themselves by numbers, but like Overcast has a date field, and there are dates for
00:40:17
◼
►
every episode in Overcast, and I would imagine most podcast players are kind of like that.
00:40:22
◼
►
And certainly if podcasts weren't numbered, I'm sure they would all be like that.
00:40:26
◼
►
Yeah, but if I made mine not numbered, or didn't put the numbers into titles, it's not
00:40:32
◼
►
going to change it, you know what I mean? It's the collective decision that the podcast
00:40:38
◼
►
industry as a whole has made to do that.
00:40:40
◼
►
Yeah, it's more fun for me to say we talked about Raiders of the Lost Ark and the Incomparable
00:40:46
◼
►
Number Eight than it is to say October 17, 2010 episode.
00:40:55
◼
►
Was that the gap in my appearances on the Incomparable? Because we laughed about it.
00:40:59
◼
►
I was just on recently, like you just said, to talk about the Godfather with John Sirkusa
00:41:03
◼
►
and a few other… I forget their names. I'm sorry.
00:41:08
◼
►
There was a bunch.
00:41:09
◼
►
It was great.
00:41:11
◼
►
I had a great time.
00:41:13
◼
►
I can't count the number of people who made the crack on Twitter that they can't believe
00:41:17
◼
►
that all of us long-winded podcasters made a podcast about the Godfather that was shorter
00:41:22
◼
►
than the Godfather.
00:41:26
◼
►
But was that it?
00:41:27
◼
►
That I hadn't been on since Raiders, which was episode 8?
00:41:29
◼
►
Yeah, that was basically six years, October 10 to October 16.
00:41:34
◼
►
Other than that day—you were in—I interviewed my Dave Letterman episode, which was last
00:41:38
◼
►
year. But in terms of being on the panel, yeah, we went from 8 to 323. It's fine. It's fine. I tried
00:41:44
◼
►
a couple of times to get you on, and it's like you're busy, and I want to, like with Merlin,
00:41:48
◼
►
I kind of want to deploy you guys tactically. I don't want to be like, I want to ask you when
00:41:52
◼
►
there's something I got that's really good. And it was like, for like a couple years I've been
00:41:55
◼
►
thinking, we're going to do the Godfather, I'm going to get Syracuse, I'm going to ask John
00:41:58
◼
►
Gruber, we're going to make it happen. And we finally made it happen. It was great. We got to
00:42:02
◼
►
talk about Abe Vigoda. Any chance to talk about Abe Vigoda is worth it.
00:42:06
◼
►
Although we didn't make it happen until Abe Vagoda was actually dead.
00:42:10
◼
►
Yeah, well, that's true. Maybe that was what I was waiting for.
00:42:13
◼
►
I wanted Abe to pass on before we talked about him.
00:42:16
◼
►
This is so amazing. I literally, just five seconds ago, got a DM from Rich Segal, creator of BBEdit,
00:42:28
◼
►
asking if I'd heard that Sal had left Apple.
00:42:34
◼
►
- I was spooked, I was like, is he listening?
00:42:35
◼
►
Do we have a live broadcast that I don't know about?
00:42:38
◼
►
- I should have turned off the live stream
00:42:40
◼
►
for being comfortable.
00:42:42
◼
►
- But then I realized that--
00:42:43
◼
►
- He knows we're talking about him.
00:42:43
◼
►
- Well, then I realized that asking have I heard
00:42:47
◼
►
means he's not spooking me, but that was kind of spooky
00:42:50
◼
►
given that we spent a good chunk of the last 45 minutes
00:42:53
◼
►
talking about BB Edit and automation and Sal.
00:43:01
◼
►
- New MacBook Pros.
00:43:04
◼
►
- I read, I really enjoyed your review.
00:43:07
◼
►
I often think, when I write these reviews,
00:43:11
◼
►
I don't know if you feel the same way,
00:43:12
◼
►
but I write them and sometimes I feel like
00:43:16
◼
►
I know that I've got this.
00:43:18
◼
►
Like, I don't care if other people agree with me or not,
00:43:22
◼
►
but I know that what I'm saying about this, I'm certain of.
00:43:25
◼
►
Other times, I feel like I haven't had enough time
00:43:27
◼
►
Or it's-- a lot of times it's just
00:43:32
◼
►
that I feel like I haven't had enough time.
00:43:34
◼
►
But other times it's like, I'm not sure
00:43:36
◼
►
that what I care about is representative
00:43:39
◼
►
of enough people.
00:43:41
◼
►
And I kind of had that worry with the review
00:43:44
◼
►
I wrote of these MacBook Pros.
00:43:46
◼
►
Because I know that there's a lot of people
00:43:50
◼
►
who are disappointed in just the basic idea of the direction
00:43:55
◼
►
Apple is taking them.
00:43:56
◼
►
But I read a whole bunch of the reviews from people
00:43:59
◼
►
who I really respect, like you and Joanna Stern.
00:44:05
◼
►
I read a whole bunch of them after my review.
00:44:08
◼
►
And it really seemed to me like a very large consensus
00:44:12
◼
►
of that these are pretty good machines.
00:44:14
◼
►
- Yeah, I tried to,
00:44:18
◼
►
I mean, because of the way it got kind of strung out,
00:44:20
◼
►
I got to write a piece after the Apple event
00:44:25
◼
►
that was basically quick hands-on with that 13-inch MacBook escape. And then I got to use it for a week
00:44:31
◼
►
and travel and then write another piece about it. So by the time I got to the Touch Bar one,
00:44:35
◼
►
I felt like I'd kind of addressed the issues about people's disappointment. I wrote, I think,
00:44:40
◼
►
a Macworld column about people's disappointment and what that meant for why Apple let everything
00:44:46
◼
►
build up and people kind of—this was a thing they could focus some of their disappointment and let
00:44:51
◼
►
it out. And so I felt like by the time I got to the Touch Bar review, it was great because
00:44:56
◼
►
I could just write about the Touch Bar. I wrote a couple sections about the rest of
00:45:00
◼
►
the computer, but really it was an essay about the Touch Bar and Touch ID, because that was
00:45:04
◼
►
the thing that was left and frankly was the thing I found most interesting.
00:45:09
◼
►
And it's really why I—honestly, I'm not just saying it because you're on the show
00:45:14
◼
►
and you're a pal—it's really why, of all the reviews, I really think I liked yours
00:45:18
◼
►
best because I spent a relatively little amount on Touch Bar just because I had so much else
00:45:24
◼
►
to say about sort of the bigger picture.
00:45:29
◼
►
And the other thing I thought was that your video, which focused almost entirely on the
00:45:35
◼
►
Touch Bar, was super instructive in the difference between the way Apple would do a promotional
00:45:42
◼
►
video about the Touch Bar, or in fact did, and they showed it during the event.
00:45:47
◼
►
was focused on, look, when you're doing real stuff,
00:45:49
◼
►
like here's just stupid little things,
00:45:52
◼
►
like the fact that you can--
00:45:55
◼
►
when you adjust the brightness or the volume,
00:45:57
◼
►
you can just put your finger on it
00:45:59
◼
►
and slide without tapping on the actual thing that shows up.
00:46:03
◼
►
It illustrated in a way that I feel like 10,000 words
00:46:07
◼
►
wouldn't have conveyed.
00:46:09
◼
►
It's a visual-- it's clearly a very visual input device.
00:46:13
◼
►
And so I feel like the video really helped.
00:46:14
◼
►
Have you done video reviews before?
00:46:17
◼
►
- I've done a handful of them.
00:46:18
◼
►
I mean, I did some at Macworld.
00:46:20
◼
►
And then since I've been doing Six Colors,
00:46:21
◼
►
I've done a few, you know, they take time.
00:46:24
◼
►
And the challenge is always,
00:46:25
◼
►
am I doing this because everybody agrees
00:46:27
◼
►
that video is the future and we need to do video?
00:46:29
◼
►
Or am I doing it because video will be able
00:46:31
◼
►
to impart something that's worth imparting?
00:46:34
◼
►
And for me, it really is like,
00:46:36
◼
►
I will put in the time if I feel like
00:46:38
◼
►
this is gonna be the best way to communicate something.
00:46:39
◼
►
And with the touch bar, it was very clear.
00:46:41
◼
►
This was the way to,
00:46:43
◼
►
I needed to communicate what was going on with the touch bar.
00:46:46
◼
►
And I had the time.
00:46:47
◼
►
I finished that review basically on Friday afternoon,
00:46:50
◼
►
and the embargo was Monday morning.
00:46:52
◼
►
And so on the weekend, on the Sunday morning,
00:46:53
◼
►
I basically sat down and said, all right,
00:46:55
◼
►
let's figure out if I can make a video here.
00:46:57
◼
►
And I ended up with an iPhone 7 in a glyph attached
00:47:02
◼
►
to a little tripod and then a bigger tripod.
00:47:06
◼
►
And I tried to figure out, could I
00:47:08
◼
►
get an angle where I can see the touch bar
00:47:10
◼
►
and it's not blown out?
00:47:11
◼
►
and then I can capture the screen
00:47:14
◼
►
and kind of put them together.
00:47:15
◼
►
And in the end, it did work, which is good.
00:47:17
◼
►
'Cause that's what I wanted is like,
00:47:19
◼
►
I wanted people to be able to see like,
00:47:21
◼
►
what happens on screen?
00:47:22
◼
►
What happens on the touch bar?
00:47:23
◼
►
Where do your fingers go?
00:47:24
◼
►
What's the result?
00:47:25
◼
►
Can you see the animations?
00:47:26
◼
►
Can you see how some of the apps
00:47:30
◼
►
have these totally wild like slider interfaces
00:47:33
◼
►
and others just have keys?
00:47:34
◼
►
Some of them color the keys,
00:47:35
◼
►
some of them don't color the keys.
00:47:37
◼
►
And until, you know, there will be,
00:47:40
◼
►
It's a little harder because you can't do a screen capture of it, so it's harder to make those videos.
00:47:44
◼
►
And I had the advantage of having some time to shoot the video, and I figured out of the gate,
00:47:48
◼
►
there aren't going to be that many videos that explain this feature.
00:47:51
◼
►
And Apple's videos are probably not what people want to see because they're going to be really slick,
00:47:56
◼
►
but they're not necessarily—I mean, they're marketing videos.
00:47:58
◼
►
They're not going to be necessarily slowed down enough for people to see what's going on.
00:48:03
◼
►
And in the end, it was about five minutes long, which, you know, I kind of feel like could be too long,
00:48:08
◼
►
but at the same time I felt like I really packed it in
00:48:10
◼
►
with stuff, so, but it was worth doing because of that,
00:48:13
◼
►
because it was, how much, how many words, like you said,
00:48:16
◼
►
how many words would I have had to try to write
00:48:18
◼
►
to convey what I could just show in a video?
00:48:21
◼
►
- Yeah, I honestly feel like that's the sort of thing
00:48:25
◼
►
that just can't be done verbally.
00:48:27
◼
►
And you know, even just little things like,
00:48:33
◼
►
look, here's what it looks like in this app,
00:48:34
◼
►
here's what it looks like in this app,
00:48:36
◼
►
and they're all sort of monochromatic,
00:48:38
◼
►
And you can go through a bunch of stuff in the touch bar apps,
00:48:42
◼
►
switching from app to app and doing things
00:48:45
◼
►
and using the control strip.
00:48:46
◼
►
And it almost feels like a monochrome screen.
00:48:51
◼
►
And then all of a sudden, you're in something like Maps.
00:48:54
◼
►
And it is all lit up like Times Square.
00:48:58
◼
►
And I'm not saying that's wrong yet.
00:49:00
◼
►
But it is such a different thing, though.
00:49:03
◼
►
And all of a sudden, when your keyboard--
00:49:06
◼
►
Maps is probably the best example,
00:49:08
◼
►
but when your keyboard lights up with all those colors,
00:49:12
◼
►
it is a weird different thing because I've
00:49:15
◼
►
been using laptops for, I don't know, a long time, at least 15,
00:49:23
◼
►
16, 17 years since I first bought one.
00:49:27
◼
►
And I had one at the school paper before that,
00:49:29
◼
►
so probably 20 years.
00:49:31
◼
►
My keyboards never lit up in color before.
00:49:35
◼
►
It was surprisingly weird to me.
00:49:37
◼
►
It really was, when you get the burst of color,
00:49:41
◼
►
it really was surprisingly interesting to me.
00:49:44
◼
►
- Yeah, the calculator is the other one that struck me
00:49:46
◼
►
because there are a few of those keys are like in orange,
00:49:48
◼
►
they're like super bright.
00:49:50
◼
►
And they're still keys, but they're super bright.
00:49:53
◼
►
That maps, it's basically putting up the same icons
00:49:56
◼
►
that are in iOS and they're very colorful.
00:49:57
◼
►
That is by far the most colorful implementation
00:49:59
◼
►
of sort of standard buttons.
00:50:01
◼
►
But like, the calculator,
00:50:03
◼
►
I thought calculator was really instructive,
00:50:04
◼
►
not only in the use of color, but both Calculator and James
00:50:07
◼
►
Thompson's PCALC app.
00:50:09
◼
►
Those were both instructive to me
00:50:12
◼
►
in realizing that what I think is the right way to handle
00:50:16
◼
►
the touch bar is as an extension of the keyboard and not--
00:50:20
◼
►
I mean, when all the questions of like, why would you
00:50:23
◼
►
need a touch bar?
00:50:24
◼
►
Why wouldn't you just want to use the Mac interface?
00:50:26
◼
►
It was that idea of, I don't know
00:50:28
◼
►
how to do this with the keyboard, which
00:50:31
◼
►
means that I'm going to get to a certain point
00:50:33
◼
►
where I have to take my hands off the keyboard,
00:50:35
◼
►
move down to the track pad,
00:50:36
◼
►
and click on some UI on the screen.
00:50:38
◼
►
And so the calculator was that moment where I realized,
00:50:40
◼
►
oh, I can put like square root and cube root
00:50:43
◼
►
and log and sine and cosine on the touch bar.
00:50:46
◼
►
And I can do numbers and then immediately
00:50:49
◼
►
just move my hands slightly up and go tap.
00:50:51
◼
►
And now I've got a result or conversion,
00:50:54
◼
►
you know, Fahrenheit to Celsius or something.
00:50:55
◼
►
And my hands stay, I was already up on the number row,
00:50:58
◼
►
right, and my hands just move up.
00:51:00
◼
►
And that was that moment where I thought, oh yeah,
00:51:02
◼
►
this is why this is, this is where this shines,
00:51:05
◼
►
is I just stay on the keyboard.
00:51:07
◼
►
And the touch bar kind of just is an extension
00:51:09
◼
►
of the keyboard that,
00:51:11
◼
►
and is that how everybody's going to use it?
00:51:13
◼
►
I don't know.
00:51:14
◼
►
It's so early, we don't really know,
00:51:15
◼
►
but it felt to me like that was the moment that unlocked,
00:51:18
◼
►
like, I see why you would use this.
00:51:21
◼
►
And when I, James sent me a beta of PCALC,
00:51:25
◼
►
where when you tap the function keys,
00:51:27
◼
►
it brought up a palette of all his functions in the UI.
00:51:30
◼
►
And what that meant was I tapped the touch bar
00:51:33
◼
►
and then I had to take my hands off the keyboard,
00:51:36
◼
►
move to the track pad, and then move the cursor up
00:51:38
◼
►
and then click on which one I wanted.
00:51:40
◼
►
And I sent him an email back and I said,
00:51:41
◼
►
"You know, I think this is wrong.
00:51:43
◼
►
I think what you need is to put your functions
00:51:46
◼
►
in the touch bar because it feels like a defeat.
00:51:50
◼
►
If I touch the touch bar and then I have to take my hands
00:51:52
◼
►
off of it and move around with the cursor."
00:51:54
◼
►
And so he changed it and now it's like your most recent
00:51:58
◼
►
functions and conversions appear in the touch bar.
00:52:00
◼
►
and it's like night and day because now I type in 32 and I tap conversion Fahrenheit to Celsius and
00:52:06
◼
►
That and it all happens on the touch bar and I never have to sort of switch modes to mousing around
00:52:12
◼
►
yeah, and I think that
00:52:15
◼
►
Calculator is the apples calculators an interesting example in a couple of ways I I
00:52:22
◼
►
My gut feeling is that that's one of the apps that got it most, right?
00:52:28
◼
►
Yeah, me too and one thing too and I know Apple said this is true
00:52:31
◼
►
but my experience testing the device is that it is clear that
00:52:35
◼
►
Apple's Mac app
00:52:39
◼
►
engineering teams spent a lot of time working on touch bar support for their apps because there are
00:52:44
◼
►
Obviously some of the oddball apps like the ones that are in applications slash utilities, you know
00:52:49
◼
►
Those got updated. Did you really go through everyone? I did I did
00:52:54
◼
►
You want you want to hear the list?
00:52:58
◼
►
- It's like, so, so, you, activity monitor,
00:53:03
◼
►
that's the one that gets me.
00:53:04
◼
►
Activity monitor and terminal are the two utilities
00:53:07
◼
►
that got updated. - Oh, I knew about terminal.
00:53:09
◼
►
I forgot about that.
00:53:10
◼
►
I forgot that terminal was that,
00:53:11
◼
►
was buried away in utilities.
00:53:13
◼
►
I use it so much. - Yeah, but,
00:53:14
◼
►
but they also updated, and this is some of their stock,
00:53:16
◼
►
and some of them are their sort of app store apps,
00:53:18
◼
►
but calculator, calendar, contacts,
00:53:20
◼
►
finder, Final Cut Pro, GarageBand, iMovie, iTunes,
00:53:23
◼
►
keynote, mail, maps, messages, numbers, pages, photos,
00:53:26
◼
►
Preview, QuickTime Player, Safari system preferences.
00:53:30
◼
►
And then there are a bunch of apps that use the sort of standard text editing interface,
00:53:33
◼
►
and they pick up a text editor touch bar interface, so like TextEdit and Notes get that text editing
00:53:41
◼
►
interface too.
00:53:42
◼
►
So there's like more than a dozen.
00:53:43
◼
►
They did a lot.
00:53:44
◼
►
I mean, for people who say Apple doesn't care about the Mac, it's like they built this whole
00:53:48
◼
►
new bit of hardware, and then they updated all of these Mac apps to support it.
00:53:53
◼
►
That was a lot of work.
00:53:55
◼
►
there's a lot of work in,
00:53:58
◼
►
I might be missing something actually,
00:54:01
◼
►
but there's the hardware engineering work
00:54:05
◼
►
of actually putting an embedded iOS device
00:54:08
◼
►
into the keyboard with the system on a chip
00:54:11
◼
►
and having a way that it can interface with the Intel side.
00:54:15
◼
►
You've got like this little arm computer
00:54:18
◼
►
running on your keyboard,
00:54:19
◼
►
and it communicates with the Intel side.
00:54:22
◼
►
And the Intel side even does the,
00:54:23
◼
►
because one of the things that the iOS device
00:54:26
◼
►
on the touch bar doesn't have is a GPU.
00:54:28
◼
►
So the Intel side does the GPU rendering
00:54:32
◼
►
and it has to go back, but it's all done securely.
00:54:34
◼
►
And there's a whole bunch of electrical engineering
00:54:37
◼
►
going on there that's, and it just,
00:54:39
◼
►
you'd never know it, right?
00:54:40
◼
►
It's 60 frames per second, just like iOS.
00:54:45
◼
►
It's instantaneous touch.
00:54:48
◼
►
It's just like you'd expect
00:54:50
◼
►
from any Apple iOS touch device.
00:54:52
◼
►
So there's the physical hardware engineering of that.
00:54:55
◼
►
And then the second level is the Mac programming side,
00:55:04
◼
►
where all of these apps were updated with--
00:55:08
◼
►
whether they got it right or wrong, none of them
00:55:10
◼
►
seemed half-assed.
00:55:11
◼
►
They all seemed like a lot of thought went into it.
00:55:13
◼
►
All of these apps got updated with touch bar support,
00:55:17
◼
►
which is a lot of work.
00:55:19
◼
►
But then in between those two, there's the Xcode side,
00:55:23
◼
►
where the people who work on the APIs and Xcode itself
00:55:28
◼
►
had to do all the work to make it so that Mac developers have
00:55:33
◼
►
APIs and simulators so they can test it
00:55:36
◼
►
on machines that don't actually have a touch bar
00:55:38
◼
►
and all of that stuff.
00:55:39
◼
►
So an awful lot of work went into this.
00:55:42
◼
►
And I completely agree.
00:55:43
◼
►
It's, to me, example number one, that whatever else is going on
00:55:47
◼
►
with the Mac and some of the machines that have gone way too long without getting updated,
00:55:52
◼
►
it's clear that Apple is invested in the Mac. I really think the touch bar is proof of it.
00:55:58
◼
►
Yeah, and we can debate, and I've been trying to make this distinction for the last couple
00:56:03
◼
►
of weeks. It's like, part of what I think a lot of us do is try to understand why Apple
00:56:07
◼
►
is doing what Apple's motivation is, why Apple made the choices it made, and I want to separate
00:56:12
◼
►
that from the judgments about whether these are good decisions or not. Because I think
00:56:17
◼
►
we could debate whether doing the touch bar is a good decision or not. And we can debate
00:56:22
◼
►
the price of these systems, and we can debate, you know, there's so many aspects of this
00:56:28
◼
►
that we can talk about, but I think you can't debate the fact that Apple made a major investment
00:56:34
◼
►
in the Mac platform in this particular computer, because we're seeing a huge bit of hardware
00:56:42
◼
►
engineering happening here, and a whole lot of software engineering happening here. So
00:56:46
◼
►
We can debate whether we think this was the right approach,
00:56:49
◼
►
whether this was a waste of time,
00:56:51
◼
►
whether having a laptop-focused input device method
00:56:55
◼
►
is good or bad, if it's gonna be a gimmick.
00:56:57
◼
►
There's all those things, but you can't debate.
00:57:00
◼
►
It was a huge investment on Apple's part to do this,
00:57:02
◼
►
and if they really didn't care about the Mac,
00:57:04
◼
►
why would they do it?
00:57:05
◼
►
- Right, exactly.
00:57:08
◼
►
- Just do another laptop with the latest Intel chips
00:57:10
◼
►
and move on, right?
00:57:11
◼
►
I mean, they could do that.
00:57:13
◼
►
Here's why I think calculators is a great example.
00:57:15
◼
►
Apple calculator app is a great example because the buttons, so Apple it at least I don't know
00:57:21
◼
►
ever since like iOS 7 or so and then when you know the the Yosemite whenever the Mac version was that
00:57:29
◼
►
got the sort of iOS style visual refresh, Apple has a very consistent calculator look and it's
00:57:35
◼
►
you know mostly based on the color orange. Yeah. They you know orange buttons so when those buttons
00:57:43
◼
►
are on the keyboard, it makes the keyboard look calculator-branded, right?
00:57:48
◼
►
Like, and so if you use Apple's calculator, you know what it looks like.
00:57:51
◼
►
It's got this sort of just orange calculator look. You see these buttons
00:57:55
◼
►
that are orange, and it's, it to me is a very cool way of making the touch bar
00:58:00
◼
►
feel like it's part of the app. It's, it's a really cool move. And all of the, all
00:58:06
◼
►
of the functions that are in orange on the UI are orange on the touch bar, and
00:58:13
◼
►
And so it's like, yeah, you immediately get it.
00:58:15
◼
►
You're like, oh yeah, right, of course they are.
00:58:17
◼
►
Of course the equals button is orange.
00:58:19
◼
►
- So when I was at the event,
00:58:23
◼
►
and I got to talk to people at Apple,
00:58:27
◼
►
and they showed me the calculator,
00:58:27
◼
►
and they said, and a couple of the people I spoke to,
00:58:31
◼
►
said this is one of my favorite examples,
00:58:32
◼
►
and I know it sounds silly, but they showed me calculator.
00:58:34
◼
►
And then at first, like in the default calculator mode,
00:58:37
◼
►
the only buttons you have up there
00:58:38
◼
►
are divide times minus plus equals.
00:58:40
◼
►
And they said, no, that seems silly,
00:58:43
◼
►
because those buttons are there.
00:58:44
◼
►
You can hit Shift on the equals key to get plus.
00:58:47
◼
►
And it's not like you can't type that.
00:58:52
◼
►
But they said, in our testing with the team that
00:58:57
◼
►
was using it, we found that we loved this.
00:58:59
◼
►
And surprising how many people inside Apple
00:59:03
◼
►
who had access to this and were working on it
00:59:06
◼
►
loved the calculator thing.
00:59:07
◼
►
Because all of a sudden, you don't have to--
00:59:10
◼
►
it makes your laptop keyboard feel more
00:59:14
◼
►
like having that extended keyboard that
00:59:16
◼
►
has the thing on the right side where
00:59:18
◼
►
you have number pads and dedicated buttons
00:59:21
◼
►
for those features.
00:59:22
◼
►
There's a reason why some people who enter numbers a lot
00:59:25
◼
►
like having an extended keyboard that
00:59:27
◼
►
has that keypad over there.
00:59:29
◼
►
It gives you sort of the--
00:59:30
◼
►
now, the number layout maybe isn't
00:59:32
◼
►
quite as convenient having a horizontal row of numbers,
00:59:34
◼
►
but not having to worry about ever hitting Shift
00:59:37
◼
►
or the fact that they're not consecutive,
00:59:41
◼
►
that minus is right there,
00:59:43
◼
►
but plus you have to hit shift to get,
00:59:45
◼
►
I mean, it's all sort of weird typing those operators
00:59:48
◼
►
on the keyboard, on a regular keyboard,
00:59:51
◼
►
with you don't have a numpad.
00:59:52
◼
►
With the touch bar, it really is natural.
00:59:55
◼
►
- Yeah, I mean, you could argue that calculator
01:00:00
◼
►
is the best example,
01:00:02
◼
►
and that they really do run the gamut.
01:00:05
◼
►
I do think that this is gonna be an interface playground
01:00:08
◼
►
where we're gonna learn a lot in the next year or two,
01:00:11
◼
►
where Apple and third-party developers try a bunch of stuff
01:00:14
◼
►
and find out what the right approach is,
01:00:16
◼
►
because it's all over the map now.
01:00:17
◼
►
Like calculator is a good example
01:00:19
◼
►
because there are buttons you wanna press
01:00:22
◼
►
that aren't on keys.
01:00:24
◼
►
Like there is no, I mean, there's an equals key
01:00:27
◼
►
and there's a plus and minus,
01:00:28
◼
►
and, you know, but like multiplication is the asterisk
01:00:32
◼
►
and division is the slash.
01:00:33
◼
►
And it's like, no, no, we're just gonna put
01:00:35
◼
►
the symbols on these virtual keys at the top.
01:00:38
◼
►
It's like, that is the like almost purest example
01:00:41
◼
►
where there are things you want to type
01:00:42
◼
►
that you don't know what keys to press.
01:00:45
◼
►
So we're gonna just draw those keys on the touch bar
01:00:48
◼
►
and now you know how to press them.
01:00:50
◼
►
And you go all the way down to something like Final Cut,
01:00:54
◼
►
which is this incredibly intricate context-based set of,
01:00:59
◼
►
sometimes it's buttons,
01:01:00
◼
►
sometimes it's got like sliders and scrubbers and things.
01:01:03
◼
►
And then there's a bunch of stuff that's in between,
01:01:06
◼
►
where some of them you look at it and you go,
01:01:08
◼
►
I don't know if this is very useful.
01:01:10
◼
►
And then others you look at and like maps
01:01:13
◼
►
and you're like, whoa, what am I seeing now?
01:01:15
◼
►
I can tap the gas station button now
01:01:19
◼
►
and it'll show me all the gas stations around me.
01:01:21
◼
►
And I think over time, we'll figure out what,
01:01:25
◼
►
philosophically, like what's the right approach?
01:01:27
◼
►
What do people, what looks good
01:01:29
◼
►
and what do people actually wanna use?
01:01:32
◼
►
I found Safaris to be useless.
01:01:34
◼
►
And I have to admit that I didn't spend a lot of time
01:01:38
◼
►
configuring the touch bar in a lot of apps,
01:01:40
◼
►
just because I ran out of time.
01:01:41
◼
►
And I feel like I will, once I'm using a touch bar equipped
01:01:46
◼
►
MacBook Pro as my main laptop, I will get in to do that.
01:01:51
◼
►
But I found Safaris default implementation to be useless,
01:01:55
◼
►
which is that it shows thumbnails of your tabs
01:01:57
◼
►
in your current window.
01:01:59
◼
►
And I mean, maybe daring fireball is identifiable
01:02:03
◼
►
'cause it looks like a gray button,
01:02:05
◼
►
but they just look like a bunch of,
01:02:07
◼
►
almost every webpage just shrunk to that size
01:02:11
◼
►
is indistinguishable.
01:02:13
◼
►
They're just little white with things,
01:02:17
◼
►
little white with gray, it's just too small.
01:02:21
◼
►
I couldn't possibly use that.
01:02:24
◼
►
- I also am a little bit baffled.
01:02:26
◼
►
And I say this also, this is a larger complaint
01:02:29
◼
►
have is they added these tabs, Safari tabs in El Capitan, and I like them and I use them,
01:02:36
◼
►
but they're not on iOS to this day, and they're not in the touch bar, which also kind of baffles
01:02:41
◼
►
me. Like, I've told you I want these sites and they've got these nice little icons and
01:02:47
◼
►
they're important enough that I want you to keep them tabbed all the time.
01:02:50
◼
►
Oh, the pin tabs you mean?
01:02:52
◼
►
Yeah, the pin tabs. They're not accessible either. So it's a little bit... And yeah,
01:02:56
◼
►
graphic that's a great example of like
01:02:59
◼
►
what we can do graphic previews of what
01:03:00
◼
►
of all the pages that you've gotten your
01:03:02
◼
►
tabs and make it a slider it's like well
01:03:04
◼
►
that sounds great that's a really cool
01:03:05
◼
►
way of showing that this is a feature
01:03:09
◼
►
that has more than just buttons in it
01:03:10
◼
►
but in practice I don't think it makes
01:03:13
◼
►
any sense I don't think it works at all
01:03:14
◼
►
I think that that's the there are a
01:03:16
◼
►
bunch of things like that like you know
01:03:17
◼
►
I get why you did it but I honestly got
01:03:20
◼
►
I feel embarrassed that I didn't even
01:03:22
◼
►
look because it maybe I actually you
01:03:24
◼
►
maybe you can actually go in and
01:03:26
◼
►
configure it to do this. But so if it's already there, I'm going
01:03:29
◼
►
to go after we're done recording, I'm going to go set
01:03:32
◼
►
up my my review unit to do this. But I think it should be the
01:03:35
◼
►
default. I in my gut is I think that Safari should just default
01:03:40
◼
►
to putting next tab previous tab buttons up in the don't show me
01:03:45
◼
►
a one just say next tab previous tab and make them nice and big
01:03:48
◼
►
and have them say next tab previous tab. Oh, yeah.
01:03:50
◼
►
No, it's got backward and forward.
01:03:54
◼
►
Yeah, I don't want back one forward. I want next tab, previous tab, because I feel that the
01:03:58
◼
►
shortcuts for that is kind of convoluted. It's like control tab and control shift tab, which is
01:04:04
◼
►
really a fingerful. So you get that with those visual previews. I do wonder, and I suspect that
01:04:11
◼
►
there's a guideline somewhere that I haven't seen because I'm not a developer. I do wonder about
01:04:15
◼
►
the touch bar being used for informational purposes if somebody laid down an edict that,
01:04:20
◼
►
like information that isn't permanent, that's like temporary text, should not go in the touch bar.
01:04:27
◼
►
Because like I'm baffled why the now playing in the control strip brings up a scrubber for iTunes,
01:04:33
◼
►
which is like I'm never going to scrub for music, but it might be kind of fun to if I pop that open
01:04:38
◼
►
to see the name of the song I'm listening to. It's not there. And it won't, it'll show you in Safari,
01:04:43
◼
►
it'll show you little tiny thumbnails of part of the page of the web page that you're, you've got
01:04:47
◼
►
got loaded in your tabs, but what it won't do is put up like the name of that tab of
01:04:53
◼
►
that page, which would be more, way more useful. And I wonder if they've decided like, no,
01:04:59
◼
►
ephemeral kind of like text labels of what's in a page is not something you should do in
01:05:04
◼
►
the touch bar. I'm not sure I agree with that, but it seems like there's a rule at work here
01:05:10
◼
►
that they don't want to put like a text readout. It's only for controls, not for information.
01:05:16
◼
►
even then I would say, but a sliver of, a horizontal sliver of a web page as a
01:05:22
◼
►
preview is useless to me too. I am reminded, and I skimmed the user interface
01:05:33
◼
►
guidelines for the touch bar. I should go back to that and reread them, read them
01:05:37
◼
►
thoroughly. But I can't help but think that no matter how well-written that
01:05:41
◼
►
document is just the evidence of using all of Apple's apps is that it's still
01:05:47
◼
►
sort of a Wild West and they're feeling and now the third-party developers can
01:05:52
◼
►
get in on it we collectively are feeling our way to how we should use it and what
01:05:56
◼
►
I'm reminded of is how in the very early years of the original Mac let's say
01:06:02
◼
►
somewhere around 1984 to 89 or so I would say it took four or five years the
01:06:11
◼
►
The Mac was famous for its human interface guidelines
01:06:14
◼
►
right from the beginning, and that there was consistency
01:06:16
◼
►
and a toolbox that developers could use
01:06:18
◼
►
so everybody's alert would look the same.
01:06:20
◼
►
But you go back and look at screenshots
01:06:22
◼
►
from almost close to the '90s.
01:06:26
◼
►
I'd say right around System 6 is where things
01:06:28
◼
►
got very definitively, oh, that's Mac-like,
01:06:32
◼
►
or this app was clearly written by a developer
01:06:35
◼
►
who does not know the Mac.
01:06:36
◼
►
You just see stupid things.
01:06:38
◼
►
like somebody who spelled OKAY in a button, right?
01:06:43
◼
►
Like to a Mac user's eyes,
01:06:46
◼
►
it just jumps right out as, that's a mistake, right?
01:06:51
◼
►
You do not spell OKAY.
01:06:53
◼
►
But if you look back at like 84, 85, 86, like Mac dialogues,
01:06:57
◼
►
you'd see that all the time.
01:07:00
◼
►
And you are just weird layout,
01:07:02
◼
►
like not having a default button in a dialogue, right?
01:07:06
◼
►
things that you are putting the default button,
01:07:09
◼
►
not in the bottom right corner.
01:07:11
◼
►
Just things that eventually became like,
01:07:13
◼
►
what's the word idiomatic, right?
01:07:18
◼
►
Idiomatic Mac UI design.
01:07:20
◼
►
We don't have that yet.
01:07:21
◼
►
That's the what's an idiomatic design
01:07:24
◼
►
for the touch bar of an app,
01:07:25
◼
►
the touch bar interface for an app.
01:07:27
◼
►
What type of features are, should go in there by default?
01:07:30
◼
►
We don't have it yet.
01:07:31
◼
►
- Yeah, and I'm excited by the fact,
01:07:35
◼
►
I mean, you could argue like maybe Apple's app
01:07:38
◼
►
should show a little more unification than they have,
01:07:41
◼
►
but I'm okay with it the way it is,
01:07:43
◼
►
which is everybody, it looks like,
01:07:45
◼
►
with some rules and restrictions,
01:07:47
◼
►
everybody has tried to develop the right approach
01:07:51
◼
►
for their app and their content and their users
01:07:55
◼
►
and sort of let the chips fall where they may.
01:07:58
◼
►
And I think that's great because I, I mean, right now,
01:08:01
◼
►
I think I could say with certainty that there are apps
01:08:04
◼
►
do it wrong and that do it right. And we can argue about which is which, but like there
01:08:07
◼
►
is such a variation. And maybe it'll turn out that something like what Final Cut does
01:08:15
◼
►
is totally the right way to do it, which is you got sliders and you're intensively using
01:08:20
◼
►
it like the DJ app on stage, right? And maybe, you know, if I had to choose, I would guess
01:08:28
◼
►
that maybe we're going to back off of that and say actually what we saw with DJ in Photoshop,
01:08:33
◼
►
we see with Final Cut Pro is maybe too far, too intense, too much of a UI instead of a
01:08:40
◼
►
set of shortcuts. And maybe we'll back off of it. Maybe not. Maybe it'll turn out that
01:08:45
◼
►
that UI is what people love and having that surface there is the best thing in the world.
01:08:50
◼
►
But my gut feeling is that it's like, that's a big step to go and I'm not sure that it's
01:08:56
◼
►
the right approach. But I'm sure people at Apple were debating it too. And it doesn't
01:08:59
◼
►
have to be one or the other. I mean, right now it isn't. In fact, my biggest criticism of Final
01:09:03
◼
►
Cut is more that it's so complicated that it seems to be not customizable in any way.
01:09:07
◼
►
And that's, for me, the fact that they went back to this classic, like, from 10.0 customized
01:09:14
◼
►
toolbar interface to let people customize the touch bar, I really like that because
01:09:19
◼
►
it should be personal. You should be putting the stuff on it that you care about the most.
01:09:24
◼
►
And I don't know how many people do that, but I'm glad that that's there and that it is customizable.
01:09:28
◼
►
I worried that it wasn't. I mean, the next step should probably be to make the
01:09:32
◼
►
let third parties have access to the control strip, but one thing at a time.
01:09:35
◼
►
Yeah, and I really like it just feels so Mac-like
01:09:39
◼
►
in terms of the way that the customization feels exactly like
01:09:46
◼
►
customizing the toolbar in a window in a cocoa app. It's,
01:09:50
◼
►
you know, and that's, you know, it's by design and it's no surprise, but it
01:09:53
◼
►
really just goes to show that the people who wrote these
01:09:56
◼
►
APIs are, you know, knew what they were doing and they did it the right way.
01:10:01
◼
►
Yeah, and I, you know, I always say when they show these things on stage and people ask afterward,
01:10:07
◼
►
I'm sure they do the same to you, like, "Well, what did you think?" A lot of it's like, "Well,
01:10:11
◼
►
it looked good. Let's see what the details are." And when I first customized the toolbar,
01:10:15
◼
►
I was like, "Oh, wow. Okay, good." Like, they did a really good job. Like, I had this whole
01:10:20
◼
►
worry about how do you use like you move the cursor to the bottom of the screen and it like
01:10:27
◼
►
disappears and suddenly you get a selection in a toolbar but you in the touch bar but you don't
01:10:32
◼
►
see your cursor anymore but it's still sort of there as a ghost and you can move it around and
01:10:37
◼
►
then if you move it back up it pops back out on the bottom of your display i'm like that's weird
01:10:42
◼
►
how are they going to do that and when i used it i was like oh it makes perfect sense like they
01:10:45
◼
►
nailed it. They really did figure out a way to do it where you never feel like suddenly your pointing
01:10:51
◼
►
device has gone into a different parallel universe and nothing makes sense anymore. Like it all held
01:10:57
◼
►
together and I'm impressed by the kind of care that they took with that stuff. It's a little thing
01:11:03
◼
►
but I appreciate, so when you go into editing mode the buttons that are there jiggle. It's a little
01:11:10
◼
►
similar to, you know, very similar and clearly drawn from the home screen
01:11:16
◼
►
customization in iOS, where if you want to move your apps around in iOS, you know,
01:11:21
◼
►
you hold the home button and you go into the mode and all your apps jiggle. It's a
01:11:27
◼
►
good way of playing off something people are familiar with. I feel like that
01:11:33
◼
►
idea, that if you're gonna put them in reorder mode, make them, you know, jiggle
01:11:37
◼
►
around. But what I really like is that to me, I think it feels just slightly more of
01:11:44
◼
►
a serious jiggle than the iOS jiggle. Like the iOS one is a move more or less in a goofy
01:11:52
◼
►
They kind of twist.
01:11:53
◼
►
Yeah, they twist. And the Mac ones just kind of go back and forth. And now maybe part of
01:11:58
◼
►
that is that it's just horizontal. But I think they could have made them twist if they wanted
01:12:02
◼
►
to even if it made the corners go off the top.
01:12:06
◼
►
It just feels more appropriate to the Mac
01:12:09
◼
►
in a way that the Mac is a more serious platform than iOS.
01:12:14
◼
►
- I do like the personality.
01:12:16
◼
►
I mean, that's one of the things I said in my review
01:12:18
◼
►
that you quoted.
01:12:19
◼
►
I always had the moment of like,
01:12:21
◼
►
if Jon links to me, what part will he quote?
01:12:24
◼
►
And that one was, it's just reporting a true feeling I had,
01:12:29
◼
►
which is this has more personality than I thought it would.
01:12:32
◼
►
Like, it has a lot of animations.
01:12:34
◼
►
I think if you just read about this feature,
01:12:37
◼
►
you would not imagine that everything animates.
01:12:41
◼
►
And like the touch ID sensor, when it comes on,
01:12:44
◼
►
there is this arrow, and the arrow like stretches
01:12:47
◼
►
like it's made of rubber as it points at the touch ID sensor
01:12:51
◼
►
and it is, I mean, it's not wacky, but it is whimsical
01:12:56
◼
►
in a way that it totally didn't need to be.
01:12:59
◼
►
And there's just little stuff like that,
01:13:01
◼
►
that I think, you know, there is personality here.
01:13:04
◼
►
It isn't just this kind of gray,
01:13:06
◼
►
we gave you a toolbar, enjoy.
01:13:08
◼
►
It's like a little bit more enthusiastic
01:13:11
◼
►
and I like that it's got personality.
01:13:13
◼
►
- It's a Mac-like whimsicalness though,
01:13:16
◼
►
that touch here to log in with touch ID
01:13:20
◼
►
and the arrow stretching,
01:13:23
◼
►
that to me feels right for the Mac
01:13:26
◼
►
and it should be if they did something similar on iOS,
01:13:30
◼
►
it would be more whimsical and appropriately so.
01:13:33
◼
►
Yeah, I think that's right.
01:13:35
◼
►
- Horace, I quoted this thing that Horace did you wrote
01:13:38
◼
►
a week or two ago, where he wrote a piece about,
01:13:43
◼
►
let's see if I can find it here.
01:13:45
◼
►
- I love that piece.
01:13:48
◼
►
- I did too, but where's Apple going with the Macintosh?
01:13:51
◼
►
And an analogy about why isn't the Mac a touchscreen?
01:13:56
◼
►
And I'll put the link again in the show notes
01:14:00
◼
►
anybody who hasn't read it can do it. Wherefore art thou, Macintosh? But he wrote, let's see
01:14:07
◼
►
if I can find the quote.
01:14:10
◼
►
"It cannot take on the role of being the future." He's talking about the Mac. That
01:14:18
◼
►
belongs to the touchscreen devices. "It will not morph into a touchscreen device
01:14:22
◼
►
any more than a tech, a teen's parent will become cool by putting on skinny
01:14:27
◼
►
genes. What it will do is become better at what it is hired to do. I'll put a link in the show notes.
01:14:34
◼
►
It says I promise I'm doing it right now. I'm copying and pasting. I'm so infamous for saying
01:14:38
◼
►
I'll put something in the show notes and not doing it. Here it is. Copy, paste. There it is.
01:14:43
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- Very well done. It's great. I mean, I wrote a piece about the same time called like parallel
01:14:49
◼
►
or perpendicular philosophies. And it's the same thing. It's like, why does Microsoft
01:14:54
◼
►
insist on doing these touch screen things and everybody's like, "Oh God, I can't believe
01:14:57
◼
►
Apple's not doing them." It's like, well, number one reason is Apple already has a touch screen OS,
01:15:01
◼
►
so what Apple's doing is differentiating. They're saying, and this can be hard for Mac users to hear,
01:15:05
◼
►
although I don't mind it, it's like the Mac is like the classic computing metaphor that Apple
01:15:11
◼
►
makes, and you can't push it too far because it becomes an iPad or an iPhone then, and they've
01:15:16
◼
►
already got that. Like, they don't need to do a touch screen tablet, like they have a touch screen
01:15:21
◼
►
tablet already. So the Mac has to be defined by some fundamental premises and
01:15:29
◼
►
Apple and again you could debate it and say no no no Microsoft's doing the right
01:15:34
◼
►
thing but what Apple has decided and they've done this again again they've
01:15:37
◼
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set it publicly repeatedly is the Mac is for traditional computing with a
01:15:42
◼
►
pointing device and in the case of a laptop it's very clear it's two
01:15:46
◼
►
perpendicular surfaces but it's even true on the desktop. You've got your
01:15:49
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►
keyboard tray or the bottom of your laptop and that's the control surface
01:15:53
◼
►
and it's got the keys and it's got the touch bar maybe and it's got the track
01:15:56
◼
►
pad and then you got the screen and this stuff happens on the screen and you
01:16:00
◼
►
control it from the from the perpendicular surface that's in front of
01:16:04
◼
►
you and if you would rather directly manipulate with your hands that's fine
01:16:07
◼
►
that's not what a Mac is Mac's aren't for that yeah I this adult with you know
01:16:13
◼
►
becoming it cool by putting on skinny jeans is the best it's the best metaphor
01:16:19
◼
►
I've seen, because I didn't think of it. He did, but I love it. And to me, the way that
01:16:28
◼
►
Apple has adopted some of these things, like the animation for that arrow, is exactly the same way,
01:16:33
◼
►
where it's not trying to be iOS. It's not trying to be, you know, it's doing it in a Macintosh way.
01:16:39
◼
►
And I have to say, personally, on the flip side, I got to spend, I spent like half an hour in a
01:16:44
◼
►
Microsoft store when I was in San Francisco last month for the Apple event, and they had
01:16:48
◼
►
the new Surface, I don't know what they call it, Surface Studio? Yeah, Surface Studio.
01:16:54
◼
►
Had a couple of them set up and a whole bunch of apps like Photoshop and stuff and there wasn't,
01:17:01
◼
►
you know, it wasn't that crowded. They're actually, I'm not making fun of them for
01:17:07
◼
►
having stores that aren't crowded. There was actually a line for people to try out the VR
01:17:11
◼
►
thing they had set up. So there was a thing there that was drawing a crowd of, it seemed to me like
01:17:17
◼
►
like at least 10 people at a time,
01:17:18
◼
►
constantly waiting to try the VR thing.
01:17:21
◼
►
So there is something there that is drawing people
01:17:22
◼
►
in the store, but the surface wasn't.
01:17:26
◼
►
So I got to play with it.
01:17:27
◼
►
And old person trying to dress like a teenager
01:17:31
◼
►
is exactly, it's better than anything I could say.
01:17:34
◼
►
I had other complaints about the latency
01:17:36
◼
►
compared to the Apple Pencil on iPad.
01:17:39
◼
►
It was low latency.
01:17:39
◼
►
I mean, Microsoft definitely did some work on that,
01:17:42
◼
►
but it was not like Apple Pencil.
01:17:45
◼
►
But the weirdest part was the way that just exactly what you would think, like having
01:17:50
◼
►
a mouse-based interface but then using touch and a pencil to do things was weird, like
01:17:55
◼
►
where all of a sudden as your pencil gets near, you see a cursor on screen right beneath
01:17:58
◼
►
it and it's like, "Ugh, weird."
01:18:00
◼
►
I feel like I'm using—it's not that much better than one of those airport terminals
01:18:06
◼
►
where you get your boarding pass and every time you touch the screen, the Windows mouse
01:18:09
◼
►
cursor moves to where you touch it.
01:18:13
◼
►
It just feels like old person dressing like a teenager.
01:18:16
◼
►
Is exact, I can't think of anything better than that.
01:18:19
◼
►
And it would just break my heart
01:18:21
◼
►
to see Apple do that to the Mac.
01:18:24
◼
►
- I guess the one thing that,
01:18:26
◼
►
if I extended to Horace's metaphor a little bit is,
01:18:30
◼
►
it is possible for something theoretically,
01:18:33
◼
►
for something like Windows to have a,
01:18:35
◼
►
like a chrysalis and like turn into a teenager, right?
01:18:38
◼
►
I mean, they could evolve Windows
01:18:40
◼
►
to the point where it is a touch interface.
01:18:42
◼
►
The problem is, they've got everybody who's using Windows PCs, and they don't want to,
01:18:47
◼
►
you know, they don't have a, they tried it, right?
01:18:49
◼
►
They tried it with Metro and with their ARM-based stuff, and in the end, they retreated back
01:18:57
◼
►
to the power of their successful Windows platform, and they've made it better, but like, they
01:19:01
◼
►
have one operating system, and they can change the context, but it's one operating system,
01:19:05
◼
►
and there are challenges with that.
01:19:07
◼
►
I don't, you know, it's not that they're not unsolvable, they may be solvable, but it's like,
01:19:13
◼
►
I'm not saying that fundamentally Microsoft is right or wrong or Apple is right or wrong,
01:19:20
◼
►
but if you look at what the assets of both companies are, Microsoft has this incredibly
01:19:25
◼
►
successful desktop operating system, traditional computer operating system, and they haven't done
01:19:30
◼
►
anything in mobile. So what do you do to get to approach sort of like the mobile world and the
01:19:36
◼
►
the touch-based world. You gotta take Windows and you gotta jam it in there. And if you're
01:19:40
◼
►
Apple, you got the Mac, you got iOS, they're fine. You don't need to do that. So they're
01:19:44
◼
►
not gonna do that. And so when people say, you know, one of them is right and one of
01:19:48
◼
►
them is wrong, that may well be, I'm not quite sure it's that clear. I think it may
01:19:53
◼
►
be a much more kind of shades of gray situation, depends on your use cases, and who knows where
01:19:57
◼
►
we'll be in five or 10 years. But I would argue both companies are doing what makes
01:20:02
◼
►
sense for them because you know Microsoft has the assets it has and
01:20:06
◼
►
Apple is very, Apple is extremely fortunate. In fact they're basically the
01:20:11
◼
►
only company in the world who has a very successful touch-based operating system
01:20:16
◼
►
and a traditional computer operating system and so they don't need to jam
01:20:19
◼
►
them together. They can just keep them apart and everybody like us who's like I
01:20:22
◼
►
love the Mac I want to keep using the Mac, they're not gonna make a Mac that's
01:20:25
◼
►
totally unrecognizable because at that point why wouldn't you just use a PC or
01:20:29
◼
►
or switch and use an iPad.
01:20:31
◼
►
So Apple has the luxury of doing that,
01:20:34
◼
►
and it makes perfect sense that that's what they're doing.
01:20:37
◼
►
- Yeah, I also will say that I found Windows 10
01:20:39
◼
►
running on the Surface, what's it called again?
01:20:42
◼
►
- The Studio. - Studio, Surface Studio.
01:20:45
◼
►
I was very lost and confused,
01:20:49
◼
►
just going between apps and navigating the system,
01:20:52
◼
►
and I honestly found it confusing.
01:20:56
◼
►
And part of it is just that I haven't used Windows regularly
01:20:59
◼
►
in over a decade.
01:21:00
◼
►
- Yeah. - But--
01:21:02
◼
►
- And it's very, all my Windows skills
01:21:04
◼
►
were really good up to a point,
01:21:05
◼
►
and then they, Windows has evolved enough now,
01:21:07
◼
►
'cause I've got Windows 10 on my iMac and Bootcamp,
01:21:09
◼
►
and Windows has evolved to the point
01:21:12
◼
►
where all my old Windows skills, which were pretty good,
01:21:15
◼
►
are just useless now.
01:21:16
◼
►
I have no idea what I'm looking at.
01:21:18
◼
►
So that doesn't help matters.
01:21:20
◼
►
- But I will say that I've spent time a few years ago
01:21:23
◼
►
with like Windows original surfaces,
01:21:24
◼
►
and I didn't find those confusing at all.
01:21:27
◼
►
Now, I didn't really love the whole idea
01:21:28
◼
►
where you can go into traditional Windows mouse pointer
01:21:31
◼
►
mode and run your traditional Windows software,
01:21:34
◼
►
and you go into this other mode, the Metro mode,
01:21:38
◼
►
and it's all touch-based.
01:21:39
◼
►
But I got it, because the Metro thing was clear,
01:21:42
◼
►
like, oh, these are big, chunky touch targets.
01:21:45
◼
►
And instead of tiled windows, they're
01:21:48
◼
►
going on more of a 2D thing, and you swipe side to side.
01:21:53
◼
►
And this is all new, and everything is big.
01:21:56
◼
►
and big thumb-sizable touch targets.
01:21:59
◼
►
Oh, and if I want to run my Microsoft Excel,
01:22:02
◼
►
I switch to this other mode,
01:22:03
◼
►
and it looks exactly like Excel.
01:22:05
◼
►
I know exactly where I am.
01:22:06
◼
►
- Yeah, plug in a mouse.
01:22:08
◼
►
I guess I can see why they went away from that
01:22:10
◼
►
and why people rejected it,
01:22:12
◼
►
but it made way more sense to me to go that way.
01:22:16
◼
►
And I think part of it was, under Stanofsky,
01:22:19
◼
►
they clearly wanted to,
01:22:21
◼
►
'cause they had the ARM-based Surface tablets
01:22:24
◼
►
that only had the Metro mode.
01:22:26
◼
►
And I really feel like that's where some of them,
01:22:29
◼
►
the ones who have good taste in Microsoft wanted to go,
01:22:32
◼
►
like good taste in the Apple sense.
01:22:34
◼
►
And it was a much, to me, a much more compelling device.
01:22:37
◼
►
And I think it only failed
01:22:38
◼
►
because it didn't get developer support.
01:22:40
◼
►
That developers kept writing the old classic,
01:22:43
◼
►
Windows Win 32 API apps.
01:22:46
◼
►
- So I was at the D conference when they did that demo
01:22:49
◼
►
for the first time.
01:22:50
◼
►
And I remember seeing all the Metro stuff and thinking,
01:22:53
◼
►
with the original Surface and thinking,
01:22:55
◼
►
"Damn, that is really good.
01:22:57
◼
►
"Here comes Microsoft.
01:22:58
◼
►
"Everybody watch out."
01:22:59
◼
►
And then they did that moment where they're like,
01:23:01
◼
►
"And if you wanna run Office,"
01:23:02
◼
►
instead of showing what I expected to see,
01:23:04
◼
►
which was like a demo of a touch-based Office,
01:23:07
◼
►
like Office or iPad is today.
01:23:09
◼
►
And they were like, "Boom, now you're in the Windows desktop
01:23:13
◼
►
"and you plug in a mouse and a keyboard and you have a PC."
01:23:17
◼
►
And I thought, "No, no, no, no, no, no."
01:23:18
◼
►
I remember, you know what?
01:23:19
◼
►
I wrote a piece, you wrote a piece about it.
01:23:21
◼
►
We were talking about it.
01:23:22
◼
►
And it was like, "No, no, you're so close."
01:23:24
◼
►
And I still believe like the right thing to do
01:23:27
◼
►
was for Microsoft to say,
01:23:29
◼
►
we have taken all our knowledge of Windows
01:23:31
◼
►
and we have built a touch-based operating system
01:23:33
◼
►
that will, you know, it's related.
01:23:35
◼
►
And if Steve Ballmer wants to call it Windows something,
01:23:37
◼
►
we'll call it that, but it's different.
01:23:39
◼
►
And the Windows RT was like that,
01:23:41
◼
►
but it was like already compromised and half-hearted.
01:23:44
◼
►
Like they'd already kind of sold it out.
01:23:46
◼
►
That all said, given the strength of Apple and Google
01:23:50
◼
►
in mobile operating systems,
01:23:52
◼
►
and what has happened with all of Microsoft's attempts to make just a mobile operating system,
01:23:56
◼
►
I'm not really convinced now that even if they had done what I think would have been
01:24:01
◼
►
the best product, that anybody would have bought it. Because they would have been selling,
01:24:05
◼
►
they couldn't have leveraged any of their, or much of their strength, which was Windows,
01:24:10
◼
►
to get people on board. So they'd be starting from scratch like they did with Windows Phone.
01:24:15
◼
►
And so, you know, I think it would have been a way better product, but I feel like by the
01:24:20
◼
►
the time they got to Metro and making that demo,
01:24:23
◼
►
the ship had kind of sailed already.
01:24:26
◼
►
- I think it was the right thing--
01:24:27
◼
►
- Which is too bad, 'cause it was cool.
01:24:28
◼
►
- Yeah, I think it was the right thing to do
01:24:30
◼
►
from a design perspective, but it was not going to work
01:24:35
◼
►
from a market perspective.
01:24:37
◼
►
It just wasn't going to gain traction.
01:24:39
◼
►
I don't know that there's anything they could have done
01:24:41
◼
►
to make Metro better, just better in terms of
01:24:44
◼
►
if we had done a better job designing it,
01:24:46
◼
►
if we'd done a better job making the initial set of apps,
01:24:49
◼
►
it would have succeeded.
01:24:50
◼
►
I don't think it failed because it wasn't good enough.
01:24:54
◼
►
I think it failed for other reasons.
01:24:56
◼
►
- Yeah, yeah, and it's tough
01:24:59
◼
►
'cause you look at Microsoft and, you know,
01:25:01
◼
►
Microsoft's ambition was that
01:25:04
◼
►
of a dominant operating system vendor,
01:25:06
◼
►
but their position was that of a newcomer, essentially,
01:25:10
◼
►
because, you know, Android and iOS gobbled that market up
01:25:15
◼
►
very quickly and they were left kind of with
01:25:18
◼
►
not a whole lot.
01:25:19
◼
►
like they were there in the in the Blackberry camp down and also receiving
01:25:23
◼
►
votes were these people with 5% of the market and that's tough that's a tough
01:25:26
◼
►
position to be in I don't you know I love a lot of what Microsoft's doing now
01:25:31
◼
►
but it's a it's still a tough position to be in because they do need to be
01:25:34
◼
►
Windows and try to innovate and you know I know a lot of people especially
01:25:39
◼
►
creative people people who use pen input all the time on their Mac with a with a
01:25:45
◼
►
tablet and all that people who really kind of going ape over the over the
01:25:49
◼
►
surface studio and I'm not one of those people so it didn't really thrill me and
01:25:56
◼
►
in fact when I looked at it I thought I would much I think I would much rather
01:25:59
◼
►
have a desktop iPad yeah but I will say this I that I if you draw for a living I
01:26:09
◼
►
don't know if you draw comics if you are an architect or something like that I
01:26:13
◼
►
I can totally see how the Surface tablet is a device for you, but I don't see any reason
01:26:18
◼
►
to like that device if you're not someone who makes a living with a pen in your hand.
01:26:24
◼
►
The funny thing, and this is part of the people coming back to people being grumpy with Apple
01:26:29
◼
►
about various things, it's like one of the things I've seen, it's like, yeah, if you're
01:26:32
◼
►
a cartoonist or a comic book artist or anybody who is using these certain kind of inputs,
01:26:38
◼
►
is going to be a class of user for whom the Surface Studio is the perfect computer. And
01:26:43
◼
►
you know what? A lot of those people are going to be loyal Mac users, and they're going to
01:26:47
◼
►
feel torn, and they're going to feel like Apple has let them down a little bit because
01:26:51
◼
►
Apple isn't providing them with that same kind of product. And all of those feelings
01:26:56
◼
►
are valid, but I would also say it's also valid for Apple to say, "We're never going
01:27:00
◼
►
to make a product like that." Like that is not... How big a market is that? How many
01:27:05
◼
►
surface studios are going to sell right i mean it's a cool product that will be
01:27:09
◼
►
perfect for a very specific group of people
01:27:11
◼
►
and they should love it because you know because it's it's made for them and
01:27:15
◼
►
it's brilliant for them but i'm not sure that i can see the logic
01:27:18
◼
►
of apple like making their next iMac like a surface studio it just doesn't
01:27:22
◼
►
make sense to me. I could see not in the very near future not within the next
01:27:26
◼
►
handful of years but i could see within 10 years i could see apple having
01:27:31
◼
►
a 30-inch iOS device.
01:27:33
◼
►
Oh, I agree. I mean, that's the… at some point, I was talking to somebody about it,
01:27:39
◼
►
and that's what I said, is it's way more likely that Apple makes a giant iPad than
01:27:43
◼
►
they make a touchscreen Mac on your desk. Like, way more likely.
01:27:46
◼
►
Way more likely. So much more likely that, you know… says the guy… says the guy who
01:27:53
◼
►
thought Hillary Clinton was locked to win.
01:27:56
◼
►
Yeah, that's right.
01:27:57
◼
►
But it just--
01:27:58
◼
►
I do think it's--
01:27:59
◼
►
Are you the guy from Princeton who said it was a 99%?
01:28:02
◼
►
Or are you Nate Silver who said it was two to one odds?
01:28:05
◼
►
Because that makes the difference there.
01:28:07
◼
►
Oh, I woke up loving that guy from Princeton.
01:28:10
◼
►
And I woke up the next day wanting to have a talk with him.
01:28:16
◼
►
He wrote a blog post.
01:28:17
◼
►
And it's just kind of hilarious.
01:28:18
◼
►
Because it's like, dude, you said greater than 99%
01:28:20
◼
►
probability.
01:28:20
◼
►
I don't think you know how probability works.
01:28:23
◼
►
And that was Nate Silver.
01:28:24
◼
►
People were really ragging on Nate Silver about it.
01:28:25
◼
►
not to get too much into the election,
01:28:27
◼
►
but it's like Nate Silver all along,
01:28:28
◼
►
he got crap from so many people
01:28:30
◼
►
saying Donald Trump had a chance.
01:28:32
◼
►
And he's like, "Look, if we miss our numbers up,
01:28:34
◼
►
"then she's gonna have a sweep.
01:28:37
◼
►
"But if the polls are all off 2% down,"
01:28:40
◼
►
which by less than they were off for Obama-Romney,
01:28:43
◼
►
which was off by 3%,
01:28:45
◼
►
if they're off in Trump's favor by 2%,
01:28:48
◼
►
he's gonna win in the electoral college.
01:28:50
◼
►
He said that days before the election,
01:28:52
◼
►
and that's what happened. - And they were off by 2%.
01:28:55
◼
►
Yeah, so it was totally within that cone of probability.
01:28:59
◼
►
The final polls nationwide had her up 3%,
01:29:01
◼
►
and she wound up winning the popular vote by 1%, which--
01:29:05
◼
►
And it was not, please don't email me.
01:29:07
◼
►
I know, I'm not arguing.
01:29:08
◼
►
That means she should be president.
01:29:09
◼
►
I know the rules.
01:29:10
◼
►
The idea, though, is that if a candidate, especially
01:29:13
◼
►
a Democrat, only wins--
01:29:14
◼
►
because of the electoral college--
01:29:16
◼
►
only wins the popular vote by 1%,
01:29:18
◼
►
that there is a very high probability
01:29:20
◼
►
that the Republican candidate will
01:29:22
◼
►
win the electoral college.
01:29:23
◼
►
And that is exactly what will happen.
01:29:25
◼
►
Yes, and it--
01:29:26
◼
►
In 2012, Silver said that it was actually in Obama's favor.
01:29:31
◼
►
The way the states were stacking up,
01:29:32
◼
►
he could have lost the popular vote by half a percent
01:29:34
◼
►
or something, and he would have won the electoral college.
01:29:36
◼
►
But for this election, the way it stacked up--
01:29:40
◼
►
and they factored in.
01:29:41
◼
►
For weeks before, you can go back and look,
01:29:43
◼
►
they had an 8%, 10%, 12% chance that Trump
01:29:46
◼
►
would lose the popular vote and win the electoral college.
01:29:49
◼
►
And so probabilities are hard.
01:29:52
◼
►
It's hard for people to understand them.
01:29:53
◼
►
The New York Times had that field goal the whole time.
01:29:56
◼
►
That was one of my thoughts on election night was like,
01:29:58
◼
►
I guess she missed the field goal.
01:30:01
◼
►
It's a 30, any NFL fan when they say her chances
01:30:04
◼
►
are like making a 38 yard field goal in the NFL.
01:30:08
◼
►
It's like, you know what?
01:30:08
◼
►
People miss it 38 yard field goals all the time.
01:30:10
◼
►
- Ask Buffalo Bills fans.
01:30:11
◼
►
- Yeah, yeah, it happens.
01:30:15
◼
►
- Let me take a break here and thank our next sponsor.
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It is one of our best friends of the show.
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They make them themselves.
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They're terrific.
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I'm not going to name the--
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Gillette, Schick.
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They have this annoying habit of putting out new models,
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you know, Mach 7, whatever the hell they call the new thing.
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And what they do every time they put out a new model
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is they raise their already high prices.
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Unlike those guys, Harry's doesn't want to upcharge.
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They're going for low prices.
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That's why they made their razors even better.
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They have just upgraded their whole line of razors
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and handles, and they're keeping the prices exactly the same.
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They're not just putting in a new line
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to make you feel like, well, now I
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No, you pay the same prices that they already
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They now include a trimmer blade for hard to reach places,
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which I think for most men at least
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is like that little area right under your nose.
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A lubricating strip and a textured handle
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for more control when it's wet.
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They sent me one and I have to say I love my old one.
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I've had it for years.
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I mean, I've had it since Harry started sponsoring my show,
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which was like, I think around 20 years ago it feels like.
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And when I put the old one away, here's the thing,
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it still looks brand new, which is bizarre.
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Their stuff is built to last.
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But the new one, the textured handle, it's clearly better.
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Instant upgrade, no problem.
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And it's still just $2 per blade compared to $4 or more
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that you'll pay at the drugstore for brands like Gillette.
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They own their own factory in Germany where they make blades.
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They don't just buy like cut rate blades
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on some kind of open market and then just slap
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They have their own razor blade factory in Germany
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And then they can keep the prices low
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01:33:18
◼
►
You talked about the control strip before we move on to other things. But do you remember—I
01:33:22
◼
►
mean, this is the stupidest question I'm ever going to ask. Do you remember the control
01:33:26
◼
►
strip classic Mac OS?
01:33:29
◼
►
Do I remember the control strip? Yeah, I actually booted up an emulator the other day to look
01:33:36
◼
►
at it to just remind myself. But God, I had that on my PowerBook. I don't know if you
01:33:41
◼
►
remember like CPU, Connectix, PowerBook utilities, which like added items to the control strip.
01:33:45
◼
►
Oh, I loved it. Yes. Yeah, totally loved it.
01:33:48
◼
►
Right? I mean, that was like the dock of its day to put in context to people who are modern
01:33:53
◼
►
Mac users. Yeah.
01:33:54
◼
►
It was better.
01:33:55
◼
►
But to me, it was one of the things, I mean, famously, or maybe not famously because I
01:33:59
◼
►
was maybe more obscure, but the first like three, four years at Daring Fireball is mostly
01:34:02
◼
►
me bitching about Mac OS X in the ways that the interface is not as good as the classic
01:34:08
◼
►
And Control Strip is one of those things where it was so perfectly Mac-like.
01:34:13
◼
►
Every pixel of it was perfectly of the way that things were supposed to look in that
01:34:20
◼
►
And just everything, the close button, the little zipper thing that you would just tap
01:34:26
◼
►
to make it expand and contract.
01:34:30
◼
►
Just everything about it was so nice.
01:34:32
◼
►
And it was so elegant.
01:34:34
◼
►
And it felt so right for the Mac system-wide
01:34:36
◼
►
that you just have this little thing.
01:34:38
◼
►
And then eventually you could drag it around to any corner.
01:34:41
◼
►
Did it have to be in a corner?
01:34:42
◼
►
I think it had to be in a corner, right?
01:34:44
◼
►
No, it could be anywhere along either side.
01:34:47
◼
►
Anywhere along the left or right.
01:34:48
◼
►
And you'd zip it open, and you'd get all these little icons.
01:34:51
◼
►
And they opened it up to third parties.
01:34:53
◼
►
And third parties did some really useful stuff.
01:34:57
◼
►
And the Mac OS X equivalent of it
01:35:01
◼
►
is all these little turd icons in the top right of our menu
01:35:05
◼
►
The toolbar or the menu bar.
01:35:06
◼
►
Yeah, the menu bar.
01:35:07
◼
►
We've still got them.
01:35:08
◼
►
All those little icons up there.
01:35:09
◼
►
In the old Mac OS, those would all be Control Strip items.
01:35:13
◼
►
And your menu bar would only have menus.
01:35:16
◼
►
And then anything else would be in a Control Strip,
01:35:18
◼
►
which was really nice.
01:35:21
◼
►
It bothers me to no end. 15 years later that we don't we don't we had something so elegant as the
01:35:29
◼
►
control strip and now we've put all these turds in our menu bars. I wonder if bartender
01:35:36
◼
►
does bartender let you put their bar anywhere? I wonder about that like because bartender is
01:35:43
◼
►
kind of like that where you can actually pull things out of the menu bar and put them in the
01:35:45
◼
►
little bartender bar and I wonder if you can you can yeah you can I think you can move it around
01:35:51
◼
►
Hmm. I should look at that. I looked at Bartender, I remember looking at it years ago, and for some reason
01:35:56
◼
►
rejected it, but maybe I should take another look.
01:35:59
◼
►
Yeah, I don't know. It's not, I mean, it's kind of hacky, although it's got some things going for it.
01:36:06
◼
►
I use it to clean up my menu bar because there's some items that I don't need to see most of the time,
01:36:09
◼
►
but I occasionally need to get to it. But it's in the ballpark, right? And the idea there is, could you imagine
01:36:14
◼
►
pulling all of the stuff off the menu bar and putting it in this little bar that you dock somewhere else,
01:36:20
◼
►
or you pop up somewhere else.
01:36:22
◼
►
And yeah, we just, I think the answer is screen real estate
01:36:25
◼
►
is that in the control strip was designed
01:36:28
◼
►
to be very small when collapsed,
01:36:30
◼
►
and then you'd pop it open to get to the UI
01:36:33
◼
►
and it floated above everything.
01:36:35
◼
►
And then you'd turn off Apple Talk
01:36:36
◼
►
or do whatever you need to do,
01:36:37
◼
►
or connect via PPP to the internet,
01:36:41
◼
►
or dial in with your modem.
01:36:43
◼
►
And then you snap it closed
01:36:45
◼
►
and it just is this little tiny thing in the corner,
01:36:48
◼
►
and then you're done.
01:36:49
◼
►
And now we've got these huge monitors and they're just littered with menu bar items
01:36:52
◼
►
at the top. But yeah, Control Strip was great. It was an unsung hero of the sort of latter-day
01:36:58
◼
►
classic Mac OS. Yeah, it really was. And I'm so... I think it started on laptops too,
01:37:02
◼
►
and then it was so popular they brought it to the desktop, to every computer,
01:37:07
◼
►
even though it started on PowerBooks. I haven't... I wish that I'd asked while I was talking to
01:37:11
◼
►
people from Apple, but I can't help but think that they named the new thing the Control Strip,
01:37:15
◼
►
That it's not a coincidence that it's you know
01:37:17
◼
►
Built by people who remember the old one because it's so similar in concept the way it zips open from the side
01:37:25
◼
►
I mentioned it to them. I was like, oh that's a familiar name and they're like, yeah, we knew we knew uh,
01:37:29
◼
►
You know some of you guys would notice that we reused the name. Um, and you know, it's it's uh,
01:37:34
◼
►
It's a cute reference. Like I think that's what they were going for was those in the know
01:37:38
◼
►
You know apple's aware of all these things that it has the intellectual, you know property in the trademark four
01:37:44
◼
►
and that was a name that they had and it was doing a similar job and so they used it.
01:37:48
◼
►
Yeah and it just has similar character you know just the way that it animates
01:37:51
◼
►
soup soup oh it's so nice. Yep.
01:37:56
◼
►
Anything else on the MacBook Pros? I have one I guess broad topic about it
01:38:02
◼
►
but anything you want to talk about with the new MacBook Pros?
01:38:06
◼
►
I don't know I mean it's the other big thing about them well I mean we
01:38:12
◼
►
We mentioned TouchBar, we mentioned Touch ID.
01:38:14
◼
►
The other big thing about them is the ports.
01:38:16
◼
►
And I feel sort of talked out about it
01:38:19
◼
►
'cause we've been talking about it
01:38:20
◼
►
since the MacBook came out a year ago
01:38:22
◼
►
and almost two years ago now.
01:38:24
◼
►
And certainly in the last month since the Apple event.
01:38:29
◼
►
And I'm kind of over it.
01:38:30
◼
►
Like it's a port transition.
01:38:32
◼
►
It stinks, everybody knows it stinks.
01:38:34
◼
►
Everybody buys adapters.
01:38:36
◼
►
There's a period where everybody's got the adapters
01:38:38
◼
►
and has old hardware and then eventually it goes away.
01:38:41
◼
►
And I think USB-C and Thunderbolt 3 is like a good direction to go.
01:38:45
◼
►
And the only way you get there is by going through a transition.
01:38:47
◼
►
So here we are.
01:38:48
◼
►
And, you know, I, I don't know if.
01:38:51
◼
►
I I'm, I, I'm kind of drained of outrage for something like that, because I do
01:38:57
◼
►
think it's superior in almost every way.
01:38:59
◼
►
Every time I try to plug something into the back of my iMac and get the USB
01:39:03
◼
►
orientation wrong and have to flip it over and peer into the port to make sure
01:39:07
◼
►
that I'm doing it right, I think, well,
01:39:09
◼
►
USB-C and Thunderbolt 3 solve this, this is dumb.
01:39:13
◼
►
And so, you know, I get people complaining about it
01:39:18
◼
►
and they're right to complain about it,
01:39:19
◼
►
but at the same time, I feel like in the long run,
01:39:22
◼
►
it's gonna be great and I'm gonna miss MagSafe, I will,
01:39:27
◼
►
but at the same time, I think it's also cool that you can,
01:39:31
◼
►
on the touch bar models,
01:39:32
◼
►
you can plug in your Mac on either side.
01:39:34
◼
►
- That is great, that is so great.
01:39:36
◼
►
It's so many-- there are so many times where it's--
01:39:41
◼
►
the worst is when you're far enough away from the power
01:39:44
◼
►
where it would fit to the right but not the left.
01:39:47
◼
►
It's just at the--
01:39:48
◼
►
but then there's just other times
01:39:49
◼
►
where you just don't want to have to drape it
01:39:51
◼
►
around the outside, where it just is inelegant.
01:39:55
◼
►
I mean, one case for me as an East Coaster
01:39:59
◼
►
is sometimes if you're on the Acela on the East Coast
01:40:03
◼
►
train, the Amtrak Acela, you can get, there's some really cool seats that have a table in between
01:40:09
◼
►
them, but you're facing people on the other side. And the tables are relatively, as you might expect,
01:40:14
◼
►
they're, it's not a very wide table. You know, you're pretty close, but you have enough space
01:40:19
◼
►
where two people back to back can, you know, put their laptops, you know, fair, you know, easily.
01:40:26
◼
►
But if you want to stretch the power around the other side, it's, you know, you can do it, but it,
01:40:31
◼
►
it would be so much easier if you could always just plug it in on the side closest to the wall.
01:40:36
◼
►
Yeah, yeah, so it's, again, I get people's complaints about it. Maybe I'm just a little
01:40:43
◼
►
jaded because I've seen it all before. It's like, yes, everybody will complain, yes, it will be a
01:40:48
◼
►
pain, yes, we will need adapters, then we'll get over it, and then in a few years we'll look back
01:40:52
◼
►
and think, wow, I can't believe that we used that stuff. This stuff is so much better. I linked to
01:40:57
◼
►
a couple of examples from like the four years ago MacBook Pros and they it was so uncanny how the
01:41:04
◼
►
almost word for word you didn't even have to like edit out like you know one you know the name of
01:41:09
◼
►
the port they would just be like you know not enough ports too thin you know they're exactly
01:41:15
◼
►
word for word what people are saying about these I also believe I've written about this too but I
01:41:20
◼
►
And I believe firmly that Apple's aggressive traditional,
01:41:25
◼
►
not just in this case with the going all USB-C Thunderbolt 3,
01:41:30
◼
►
but that they've done this so many times in the past
01:41:33
◼
►
that it brings about the future where being all USB-C is fine
01:41:40
◼
►
sooner than if they had stuck a couple of legacy ports
01:41:43
◼
►
on the devices.
01:41:45
◼
►
If they'd put an old school USB and one old Thunderbolt
01:41:50
◼
►
or something like that.
01:41:52
◼
►
And I firmly-- I can't prove it.
01:41:54
◼
►
There is no way to prove it without the ability
01:41:57
◼
►
to fork the universe.
01:42:00
◼
►
But in the alternate universe, where these new MacBook Pros
01:42:03
◼
►
have a USB port and a Thunderbolt port--
01:42:06
◼
►
I don't know what other ports people still wish they had,
01:42:10
◼
►
or a SD card reader or something like that.
01:42:14
◼
►
I really believe that two or three years ago,
01:42:17
◼
►
it's less of a USB-C everywhere world.
01:42:23
◼
►
I mean, I think it's only a matter of degrees
01:42:26
◼
►
because I think you made this point on "Daring Fireball,"
01:42:29
◼
►
which is if you have legacy ports,
01:42:31
◼
►
you have no motivation to switch
01:42:34
◼
►
because you can just keep using your legacy ports.
01:42:35
◼
►
But once you've switched
01:42:36
◼
►
and you have no more of the old ports,
01:42:39
◼
►
then there's no longer any point
01:42:41
◼
►
in buying anything using the old ports
01:42:43
◼
►
and you move to the new ports and then you move on.
01:42:45
◼
►
And the longer you leave the bridge,
01:42:48
◼
►
and Apple's done that in the past
01:42:49
◼
►
where they've left the bridges
01:42:50
◼
►
and they've done it where they've ripped the bandaid off.
01:42:52
◼
►
And this time they decided to rip the bandaid off
01:42:56
◼
►
and I'm okay with it.
01:42:58
◼
►
In fact, the people that I have the most sympathy for
01:43:01
◼
►
are probably like the photographers and videographers
01:43:04
◼
►
who use that SD card slot.
01:43:06
◼
►
And I totally get why it is a pain to have to go
01:43:09
◼
►
from having no reader to having a reader.
01:43:12
◼
►
somebody who used an 11-inch air, I didn't have a slot. I already felt that pain, but I get it.
01:43:20
◼
►
I totally get it. Yeah, I get that one too. I do get it, and it speaks to how useful the built-in
01:43:26
◼
►
SD slot is to serious photographers that Apple did it ever in the first place, because it's the
01:43:33
◼
►
least Apple-y thing that they've done in a long time. It is. Yeah, it's like since they put S
01:43:41
◼
►
video on the Macintosh TV. It's like, why is this port here?
01:43:44
◼
►
Right. It has to be if it's so unred... Really, the SD card slot on Macs is the return of the
01:43:52
◼
►
floppy drive. I mean, it's way, you know, thousands of times faster and thousands of
01:43:57
◼
►
times more storage, but it's, you know, it's the floppy drive. It is the least Apple-y thing.
01:44:05
◼
►
I know. So the fact that it's so useful is the reason they did it in the first place.
01:44:09
◼
►
But the fact that they removed it is the reason why, you know, Apple was the first company to remove the floppy drive.
01:44:16
◼
►
Right. Although, I mean, I just bought, um, for experimenting for like podcasting stuff, I bought
01:44:22
◼
►
an SD card that does wi-fi. It's not the iFi. It's a Toshiba, I think, one. And it's pretty good.
01:44:30
◼
►
You know, it's again not perfect, but I can see Apple's philosophy here, too, of saying, you know,
01:44:36
◼
►
you can get a card reader, and then there are also new wireless technologies in the SD cards,
01:44:41
◼
►
in the cameras. There are other ways to transfer this stuff. Or you bring a cable and attach your
01:44:48
◼
►
camera direct. But I get it. I get why that's a major inconvenience, because that was their
01:44:56
◼
►
storage medium of choice, and it had a reader built in, and now it's gone. I totally get it.
01:45:03
◼
►
That said though, there's still a fair number. I realize SD is the most popular size, but there's
01:45:07
◼
►
still a fair number of people shooting on cannons that shoot the CF card. And there's other cameras
01:45:15
◼
►
that use the super micro, almost like sim card size SD card. Right, the super tiny one. Yeah.
01:45:21
◼
►
And then with them, you have to bring and adapt. Usually, I think most people probably use, there's
01:45:26
◼
►
SD, standard SD card size adapters that you slide it in and then you put in. So you're still,
01:45:31
◼
►
You know, it wasn't an ideal world, and I feel like the world where
01:45:35
◼
►
everything just works wirelessly and you can very, very quickly
01:45:39
◼
►
airdrop things, equivalent of airdrop, whether it's actually official airdrop or
01:45:43
◼
►
not, but just, you know, plop a thing from your standalone
01:45:46
◼
►
camera to your MacBook. It's going to come quicker
01:45:48
◼
►
now that the SD card is not in Macintosh's.
01:45:53
◼
►
Yeah, I think that's true, but I think maybe there'll be a little longer
01:45:58
◼
►
of a pain. The pain transition will be a little different there than for like USB stuff, but
01:46:03
◼
►
I just think back to like, you know, the iMac throwout, serial ADB and SCSI all in one throw
01:46:09
◼
►
for USB, and this is a little bit like that. I guess the last thing I want to talk about is
01:46:16
◼
►
the people arguing that these aren't pro devices, that okay, it's nice enough, but it's not a pro
01:46:24
◼
►
device because it's not the fastest Intel mobile chipset. It's not the one that, I don't
01:46:34
◼
►
want to get into the details, but Apple wants to use the low energy RAM and by wanting to
01:46:40
◼
►
use the low energy RAM, they're limited to 16 gigabytes right now. That's going to change
01:46:46
◼
►
soon enough. I would bet in 2017 there will be an update to the MacBook Pros that support
01:46:51
◼
►
at least 32 gigabytes of RAM.
01:46:53
◼
►
I don't know if it could go to 64, but it would be at least 32.
01:46:58
◼
►
But there's people who would want-- just to name one thing--
01:47:00
◼
►
that they would rather have Apple build, at least
01:47:04
◼
►
as an option, another level of MacBook Pro that, say,
01:47:10
◼
►
has a better graphics card, higher energy,
01:47:16
◼
►
that RAM that would support up to 32 or more gigabytes of RAM,
01:47:20
◼
►
even if it takes more energy, and would rather have a significant hit on battery life, but
01:47:26
◼
►
a performance improvement, and they'll just plug it in or get less battery life, why won't
01:47:32
◼
►
Apple build that machine and let them buy it?
01:47:35
◼
►
Yeah, and I get that, although I think if you're Apple, you know what the sweet spot
01:47:41
◼
►
of your market is, and you know who's buying these things, and again, it sucks if you are
01:47:48
◼
►
the person who's in the corner of the market that is small, but you're in it, so it's super important
01:47:55
◼
►
to you. And Apple looks at it and goes, "Are we really going to solve, are we going to build one
01:48:00
◼
►
reference sort of design for the MacBook Pro and it's going to cater to 2% of our market or 4% of
01:48:06
◼
►
our market? Are we really going to do that?" And, you know, the customer, not everybody needs to be
01:48:12
◼
►
targeted. The customer is not always right. Not everybody needs to be targeted. And that stinks
01:48:16
◼
►
if you're in that area where Apple's like,
01:48:19
◼
►
"Look, you're just gonna have to suffer
01:48:21
◼
►
"'cause we're not gonna build this product.
01:48:22
◼
►
"We would have to make major changes
01:48:24
◼
►
"in order to build this product
01:48:25
◼
►
"so that it would also overlap your needs."
01:48:28
◼
►
So I get that.
01:48:28
◼
►
I also think, though, Apple knows about the march of time
01:48:31
◼
►
and the march of technology.
01:48:32
◼
►
And as in so many of these Apple product designs,
01:48:35
◼
►
they're kinda looking ahead.
01:48:37
◼
►
And maybe some of that is that they expected more
01:48:39
◼
►
from Intel than they got.
01:48:40
◼
►
Maybe that's true. - I can't help
01:48:41
◼
►
but think that's true a little.
01:48:42
◼
►
I do. - Yeah, yeah.
01:48:44
◼
►
Yeah, and I have this,
01:48:46
◼
►
you talk about next year, it's like, yeah,
01:48:48
◼
►
you'd think Apple would use its influence with Intel maybe
01:48:50
◼
►
to say, how about a 32 gig ceiling next time, right?
01:48:55
◼
►
Can you work on that?
01:48:56
◼
►
'Cause we really could use that.
01:48:57
◼
►
But in this same enclosure,
01:49:00
◼
►
with this same power profile and all of that,
01:49:02
◼
►
next year stuff is gonna be able to do way more
01:49:05
◼
►
than this year stuff.
01:49:06
◼
►
And the year after that,
01:49:07
◼
►
'cause this model will probably be the same one
01:49:11
◼
►
that we see in terms of the shape of it
01:49:13
◼
►
and the touch bar and all of that.
01:49:15
◼
►
This is probably also the 2018 MacBook Pro and the 2019 MacBook Pro, honestly.
01:49:19
◼
►
And every year they're going to have more capabilities fitting in this small case.
01:49:23
◼
►
So this is the year where it's kind of a tough ask and next year it'll be better.
01:49:28
◼
►
And, and that's again, stinks if you're not in there now and you need a laptop.
01:49:32
◼
►
Now I have no arguments for you.
01:49:35
◼
►
Yeah, that's terrible.
01:49:37
◼
►
I think, you know, you have to think, I keep thinking about it from like a marketing
01:49:41
◼
►
perspective, product marketing perspective, is that Apple has three slots for Mac books,
01:49:48
◼
►
for families of Mac books. And they, you know, they have their gradients that blend between
01:49:53
◼
►
them at price points, you know, where there's like $100, every $100 from like $999 up to,
01:50:00
◼
►
you know, $4,000 almost, you know, there's configurations that you can buy. But fundamentally,
01:50:06
◼
►
the MacBook cheap. In other words, price is your biggest concern, and that is the MacBook Air,
01:50:12
◼
►
and it has been for the last few years. The entire reason the MacBook Air is still being sold
01:50:18
◼
►
is to hit the $999 starting price point. Right. It's like the old plastic MacBook was back in
01:50:23
◼
►
the day before it got eclipsed by the MacBook Air. You know what? I forgot about this. The last time
01:50:27
◼
►
you were on the show, the last time you were on the show back in August, we were talking about
01:50:30
◼
►
MacBooks speculating about what we're now talking about in hindsight. And you had said something
01:50:35
◼
►
about the MacBook Pro being the best-selling Mac.
01:50:38
◼
►
And yeah, and that was everybody said no no no it's the air.
01:50:42
◼
►
I heard from because the price is so good. Right and we're
01:50:45
◼
►
we're me and you are thinking too much about people like us.
01:50:49
◼
►
And really I heard from a couple people who work in Apple retail stores and
01:50:53
◼
►
they're like you just cannot even believe how many people when they
01:50:58
◼
►
come in to get a new Mac it's and you can you know and they can
01:51:02
◼
►
you could you know and they say because dealing with them and you know these
01:51:04
◼
►
Apple, the people who work in those sorts of areas, it's very clear that these people
01:51:07
◼
►
just, you know, they want to get a Mac, they're definitely, you know, you can tell they're
01:51:10
◼
►
going to buy one, but they're not definitely, there's no doubt they're going to get the
01:51:14
◼
►
Air. It's just a question of which one because, you know, about $100 is the most more they're
01:51:18
◼
►
going to spend. And it's all about price. And I'm a Mac, I'm a MacBook Air user, right?
01:51:22
◼
►
I haven't used a MacBook Pro in years. For me, I think I got, I was too busy focusing
01:51:27
◼
►
on like the flagship and the one that's got the, probably the biggest profit margin. Right.
01:51:33
◼
►
that's not the same as, I mean, and that's why that $999 13-inch non-retina
01:51:37
◼
►
air is still there, right? Because that is that is priced to move and that's the
01:51:42
◼
►
price that gets you into a Mac laptop and it's a pretty, you know what, it's a
01:51:45
◼
►
pretty good system. It's pretty, it's a pretty good mix of power and price. It
01:51:48
◼
►
really is, even to this day. People who are thinking of the old PC industry in
01:51:52
◼
►
a way that everything, every like six to eight months, you'd, you know, just put new
01:51:55
◼
►
chips and, you know, everything would get faster and you'd always be, you know,
01:51:58
◼
►
swapping out. In a way that the MacBook Air is effectively unchanged and the
01:52:02
◼
►
The price is unchanged, the price isn't going down.
01:52:04
◼
►
They're keeping it at 999.
01:52:06
◼
►
It's because people keep buying them.
01:52:08
◼
►
It is a best-selling device, and they don't mind.
01:52:11
◼
►
The people don't mind, it's fast enough for them.
01:52:13
◼
►
So you could say that Apple is under
01:52:16
◼
►
some kind of moral obligation to cut the price,
01:52:20
◼
►
but it's business-wise, that doesn't make any sense.
01:52:25
◼
►
It's a very popular device,
01:52:27
◼
►
and it exists just to hit that price point.
01:52:29
◼
►
Then there's the MacBook Pro,
01:52:30
◼
►
which is, right now it's the same size.
01:52:34
◼
►
There's no argument in size or weight
01:52:35
◼
►
between a 13-inch MacBook Pro and a MacBook Air.
01:52:38
◼
►
It is just the, if you wanna say Pro,
01:52:41
◼
►
it's really, I emphasize the word nice in my review.
01:52:44
◼
►
It's the MacBook nice, or the MacBook Premium,
01:52:47
◼
►
if you wanna call it.
01:52:49
◼
►
It is, in every single regard, it is nicer.
01:52:53
◼
►
It's faster, has the retina screen,
01:52:56
◼
►
and now it has this super bright retina screen.
01:52:58
◼
►
And then in between is the MacBook Thin and Light,
01:53:02
◼
►
which, you know, that's what now is called the MacBook.
01:53:06
◼
►
10 years ago or eight years ago, it was the MacBook Air.
01:53:08
◼
►
And you still pay a premium for the thinness and lightness
01:53:13
◼
►
and the niceness, and it has a retina screen.
01:53:16
◼
►
And it just, it's just sexy, right?
01:53:18
◼
►
I mean, there's just,
01:53:19
◼
►
it is like the little convertible sports car, right?
01:53:23
◼
►
It is really, really, I was in a meeting,
01:53:26
◼
►
I'm on this panel at Drexel University
01:53:28
◼
►
that meets like once a year,
01:53:30
◼
►
like alumni advisors in this thing.
01:53:33
◼
►
And we had a meeting, I don't go to meetings very often.
01:53:36
◼
►
We just had a meeting and there was a guy
01:53:38
◼
►
who had the current MacBook.
01:53:42
◼
►
And all I could think is,
01:53:43
◼
►
God damn that is a nice looking laptop.
01:53:46
◼
►
It's not really for me, right?
01:53:48
◼
►
But it's like, and I think he's just typing emails on it.
01:53:51
◼
►
And it's like, wow, that is a nice thing to carry around.
01:53:56
◼
►
is there room for something else like that would be—this isn't my proposed marketing
01:54:01
◼
►
name, but the MacBook Max or the MacBook—the Power MacBook Pro, or whatever you want to
01:54:09
◼
►
call it. Something that trades battery life and maybe some thinness in weight for sheer
01:54:17
◼
►
computing power.
01:54:19
◼
►
Well, it's the equivalent—I mean, it's a slot that they haven't had for a little
01:54:23
◼
►
while because if you think about the yeah the air is like the plastic MacBook and the MacBook is
01:54:28
◼
►
where the air used to be MacBook Pro is still sort of where it was and in terms of 13 and 15
01:54:35
◼
►
and then there's this lot that used to be like the the lunch tray right the cafeteria
01:54:39
◼
►
for the 17-inch MacBook Pro and they just don't make that computer anymore but you know and and
01:54:46
◼
►
I think this is a lot of the pro fear about Apple is that laptop doesn't exist and the Mac Pro
01:54:56
◼
►
basically doesn't exist because it's been abandoned since it was released three years ago.
01:55:00
◼
►
And so here we are, like what does this all mean? Does Apple care about that market enough to make
01:55:09
◼
►
a product for it or do pros have to kind of eke out their livelihood on computers that were not
01:55:15
◼
►
really made for them because that's the best that Apple wants, not can offer, wants to offer,
01:55:20
◼
►
is willing to offer. And I don't know, I mean, they totally could. I'm a little surprised that
01:55:25
◼
►
they didn't take the old MacBook Pro and stuff something even more powerful in there in the
01:55:31
◼
►
old enclosure and just say, "Look, and we've got this thing that's got old ports and it's got the
01:55:35
◼
►
latest Intel processors and the latest GPU and no touch bar and just, it's also available, you can
01:55:42
◼
►
can max it out, you can load it up with stuff,
01:55:45
◼
►
and if you really need it, you can take it away.
01:55:47
◼
►
- I sympathize, and I'm hearing from readers and listeners,
01:55:50
◼
►
and I see it, and I believe them.
01:55:52
◼
►
I don't think it's like an idle threat,
01:55:54
◼
►
but I'm hearing from people saying,
01:55:55
◼
►
I think I have to switch back to Windows,
01:55:58
◼
►
because I need to be able to buy something,
01:56:00
◼
►
and it's clear Apple isn't gonna make it for me.
01:56:02
◼
►
And that is the advantage of,
01:56:03
◼
►
it's always been the advantage of the PC marketplace,
01:56:05
◼
►
is that you, well, Apple has holes in its lineup,
01:56:10
◼
►
and right now, its hole is a notebook
01:56:12
◼
►
that is optimized for, let's just say,
01:56:15
◼
►
well, I was gonna say power,
01:56:16
◼
►
but that sounds like it might be energy.
01:56:17
◼
►
Performance, sheer performance.
01:56:19
◼
►
The most RAM and the fastest chips and the fastest graphics.
01:56:23
◼
►
They don't have that, they don't sell it.
01:56:24
◼
►
And there are PC laptops that have the fastest Intel CPUs
01:56:29
◼
►
and incredibly fast, hot GPUs,
01:56:32
◼
►
and they just sacrifice battery life and wait for that.
01:56:36
◼
►
Apple doesn't fill that.
01:56:37
◼
►
The hole in the PC market is, in my opinion, niceness.
01:56:41
◼
►
there's nothing you can buy on the PC market that's
01:56:43
◼
►
as nice as a MacBook Pro.
01:56:47
◼
►
Obviously, that's subjective.
01:56:48
◼
►
Obviously, the difference in that--
01:56:49
◼
►
and it drives some people nuts--
01:56:51
◼
►
is you can measure performance.
01:56:52
◼
►
You can run a benchmark and come up with a number.
01:56:55
◼
►
There's no benchmark for how nice the machine is
01:56:58
◼
►
and how much I appreciate the new hinge when
01:57:00
◼
►
I lift open the thing.
01:57:02
◼
►
But I feel it in my gut, and I believe it.
01:57:05
◼
►
That's what you give up.
01:57:06
◼
►
It's a shame that there are people who love Mac OS X, love
01:57:10
◼
►
Mac, but have that their personal needs are such that they want that machine, because
01:57:16
◼
►
I don't think Apple's going to make it.
01:57:19
◼
►
And I think, yeah, and it's so easy to come across as not having sympathy for them or
01:57:26
◼
►
not caring about them, and that's not how I feel at all.
01:57:30
◼
►
But if you're Apple, you have to make a calculation about, you know, first off, there's all the
01:57:37
◼
►
things about what's the product.
01:57:39
◼
►
If they went down this path and then realized that it was going to limit them to 16 gigs
01:57:43
◼
►
of RAM, and they're like, "Well, we thought Intel would come through with something different,
01:57:47
◼
►
but they didn't. Maybe that happened, or maybe they decided 16 was good enough for almost
01:57:51
◼
►
all cases." What is the number of people for whom the highest end Mac laptop is simply
01:57:59
◼
►
not sufficient? What is that number? What's the size of that market? And who are those
01:58:03
◼
►
people? And are they influential and all that?
01:58:06
◼
►
And can they wait here?
01:58:08
◼
►
Yeah, and so you ask that, and yeah,
01:58:10
◼
►
do they have to buy something right now,
01:58:11
◼
►
or can they wait a year for something that will be,
01:58:14
◼
►
you know, better, more efficient,
01:58:16
◼
►
more powerful in the same space?
01:58:18
◼
►
And that's, for me, that's the question.
01:58:20
◼
►
Like, if Apple, I'm sure Apple has done that calculation.
01:58:24
◼
►
We know that Apple has very smart product marketing
01:58:28
◼
►
and research people, and they look at this stuff,
01:58:31
◼
►
and they've got access to data that we don't,
01:58:32
◼
►
because they are Apple.
01:58:34
◼
►
And my guess is, because these are the decisions they made,
01:58:38
◼
►
that they looked at that and said,
01:58:40
◼
►
that market is not sufficiently large enough,
01:58:44
◼
►
the market we're cutting off by making these decisions
01:58:46
◼
►
is not sufficiently large enough
01:58:47
◼
►
for us to not make these decisions.
01:58:49
◼
►
So we're gonna do it.
01:58:50
◼
►
And maybe they're right, and maybe they're wrong, right?
01:58:54
◼
►
Maybe they're wrong.
01:58:55
◼
►
But if they're right, it doesn't change the fact
01:58:57
◼
►
that there are lots of people, potentially,
01:59:00
◼
►
just not enough in that space
01:59:02
◼
►
who are gonna feel like Apple has abandoned them.
01:59:05
◼
►
And you know what?
01:59:06
◼
►
Apple has abandoned them.
01:59:07
◼
►
Apple has said, "Look, if you need 32 gigs of RAM
01:59:10
◼
►
in your laptop and this kind of..."
01:59:12
◼
►
You know, like, I'm in the Relay FM Slack
01:59:15
◼
►
and Shahid Kamal Ahmad is in there
01:59:18
◼
►
and he's a game developer.
01:59:19
◼
►
And I think he's gonna buy one of these
01:59:21
◼
►
'cause he's also a Mac fan.
01:59:22
◼
►
But like he's doing Windows development now.
01:59:24
◼
►
And he looks at this and Brianna Wu is like this too.
01:59:28
◼
►
She knows about game development stuff.
01:59:29
◼
►
And they're like, "You know, for 3D and VR
01:59:34
◼
►
and stuff like that, this hardware is kinda
01:59:37
◼
►
not good enough?"
01:59:38
◼
►
And it's like, and for gaming,
01:59:40
◼
►
it's certainly not good enough.
01:59:41
◼
►
But Apple has made that decision for years now.
01:59:43
◼
►
If like, we don't care, if it's not good enough for gaming,
01:59:45
◼
►
we don't optimize for gaming.
01:59:47
◼
►
So I guess what I'm saying is,
01:59:49
◼
►
it could be that Apple's miscalculated here,
01:59:52
◼
►
but it could also be that what we're hearing
01:59:54
◼
►
is the people who are basically being told by Apple,
01:59:58
◼
►
"We're not gonna make a computer that will satisfy you."
02:00:01
◼
►
And Apple's not wrong to make that decision necessarily,
02:00:04
◼
►
and they're definitely not wrong to be angry about it.
02:00:07
◼
►
But it's not a sign that this was a misfire,
02:00:09
◼
►
that some people are going to buy a PC
02:00:13
◼
►
because Apple can't satisfy them.
02:00:14
◼
►
- I think that it's also the case that Apple designs,
02:00:19
◼
►
to eliminate, makes choices for their customers
02:00:23
◼
►
because they truly believe that they know better
02:00:26
◼
►
and they want to keep customers from making a mistake.
02:00:30
◼
►
By which I mean, let's say you go into the Apple Store
02:00:33
◼
►
and you've got the money to spend
02:00:35
◼
►
and you want to buy the best MacBook Pro that you can get,
02:00:40
◼
►
or the best MacBook, let's say,
02:00:42
◼
►
in case they had a different name
02:00:43
◼
►
like the MacBook Plus or whatever.
02:00:45
◼
►
Obviously, there are some truly expert users,
02:00:49
◼
►
game developers, like you said,
02:00:50
◼
►
people who really do know exactly,
02:00:52
◼
►
yes, I don't care if I only get five hours of battery life
02:00:55
◼
►
instead of 10, I want the machine that has this power.
02:00:57
◼
►
I think Apple knows, though, that there's other people
02:00:59
◼
►
who would come in and say, well, if this machine is $2,500
02:01:03
◼
►
and this other machine is $2,500 and thicker and heavier,
02:01:07
◼
►
but look at the specs, it's got more gigahertz,
02:01:10
◼
►
it's got more RAM, that's clearly the better machine,
02:01:12
◼
►
I'll buy the one that's better.
02:01:14
◼
►
Or maybe it's more expensive, right?
02:01:16
◼
►
I don't know.
02:01:17
◼
►
But whatever, if it can be mistaken as being better
02:01:20
◼
►
in their mind, but it isn't for them.
02:01:23
◼
►
It's gigahertz, extra gigahertz they don't need.
02:01:26
◼
►
It's extra graphics that they don't need.
02:01:28
◼
►
It's battery life that they would appreciate if they had it,
02:01:31
◼
►
that it would be a mistake for them to walk out of that store.
02:01:35
◼
►
Obviously, these MacBook Pros are not
02:01:37
◼
►
the best hypothetical MacBook Pros from November 2016
02:01:41
◼
►
for every single person.
02:01:43
◼
►
But I think what Apple is--
02:01:46
◼
►
I think it's restating what you said.
02:01:48
◼
►
What Apple has tried to do is make the best machines
02:01:51
◼
►
for the most people.
02:01:52
◼
►
And that keeps some of those people
02:01:55
◼
►
from buying the wrong, going the wrong way.
02:01:59
◼
►
- Yeah, and it's not to come back to like
02:02:03
◼
►
when the customer, like myths we have
02:02:05
◼
►
about companies succeeding or failing
02:02:07
◼
►
based on keeping their customers happy.
02:02:10
◼
►
The truth is that it's not a you choose
02:02:14
◼
►
to make everybody happy
02:02:15
◼
►
or you choose to make some people unhappy.
02:02:17
◼
►
The truth is the choices you make
02:02:19
◼
►
going to make somebody unhappy in most cases, and you get to choose who you make unhappy.
02:02:25
◼
►
And Apple makes their choices, and now we'll have to live with them, and we'll see quite
02:02:30
◼
►
what happens.
02:02:31
◼
►
But if Apple views the decisions about battery and about weight and about size and says that
02:02:40
◼
►
90% of our users care about that stuff and 1% of our users care about this other thing,
02:02:47
◼
►
then I can see why they make that decision, right?
02:02:50
◼
►
And it doesn't make it any more bitter
02:02:54
◼
►
if you're somebody who's kind of on the outside looking in
02:02:57
◼
►
saying, "I'd really like more than 16 gigs of RAM
02:02:58
◼
►
in my laptop, please, or a better GPU."
02:03:02
◼
►
But it's an open question.
02:03:05
◼
►
Pro, like you said, it means nice.
02:03:08
◼
►
That's probably true.
02:03:12
◼
►
And the Mac Pro, it's the same question of like,
02:03:14
◼
►
Does Apple, Apple as a company right now,
02:03:19
◼
►
is making decisions about what their audience is
02:03:22
◼
►
for these various products, who are their customers?
02:03:25
◼
►
And it may be that the Apple of five years ago
02:03:28
◼
►
would be like, oh man, we gotta give a high end,
02:03:30
◼
►
super high end developers and content creators
02:03:32
◼
►
and people who used to use Linux and now use a Mac
02:03:35
◼
►
because they get the command line.
02:03:36
◼
►
We gotta get those people
02:03:37
◼
►
'cause we gotta use them in the Mac.
02:03:39
◼
►
You know, maybe the Apple of today is like,
02:03:40
◼
►
we're not interested in those people.
02:03:42
◼
►
We want a mass market of people.
02:03:45
◼
►
The MacBook Pro is nice,
02:03:46
◼
►
but it's not gonna be for everyone.
02:03:48
◼
►
And that's their decision to make.
02:03:51
◼
►
And if they wanna turn their back on certain markets,
02:03:52
◼
►
it might be a good business decision.
02:03:54
◼
►
And if I was in those markets, I would be pissed off.
02:03:56
◼
►
I think all these things are true.
02:03:58
◼
►
I don't think if people in a certain market
02:04:01
◼
►
switch to Windows or Linux,
02:04:03
◼
►
it means the MacBook Pro was a bad decision necessarily.
02:04:05
◼
►
Because Apple will not be surprised if that happens, right?
02:04:11
◼
►
not like these came out and Apple was like, what?
02:04:12
◼
►
They only have 16 gigs of RAM.
02:04:14
◼
►
We're shocked, right?
02:04:15
◼
►
They made that decision.
02:04:16
◼
►
They knew what the ramifications were gonna be.
02:04:19
◼
►
And it's interesting if that's the case
02:04:23
◼
►
that a bunch of people maybe that they've kind of wooed
02:04:25
◼
►
over to the Mac over the last 15 years with OS X
02:04:29
◼
►
are now not in their target anymore.
02:04:34
◼
►
- I will say, I just think though that,
02:04:36
◼
►
again, things could change.
02:04:37
◼
►
The past does not always predict the future,
02:04:39
◼
►
but if you look at the last 10 years of MacBook sales,
02:04:43
◼
►
it has gone down a little bit in the last year,
02:04:45
◼
►
but I think that's mostly been people waiting.
02:04:48
◼
►
But it's Apple's priorities,
02:04:52
◼
►
prioritizing thinness to an almost obsessive degree,
02:04:57
◼
►
prioritizing battery life to an almost obsessive degree.
02:05:01
◼
►
I come back to this many, many times,
02:05:04
◼
►
that the order of your priorities matters tremendously,
02:05:07
◼
►
Even if you have like two, you know,
02:05:09
◼
►
the customer and the Apple have like
02:05:11
◼
►
the same top four priorities, you know,
02:05:14
◼
►
but they're in slightly different order.
02:05:16
◼
►
It makes a tremendous difference in the resulting product.
02:05:19
◼
►
And Apple's list order of priorities
02:05:22
◼
►
has shown to be very successful.
02:05:24
◼
►
- Yeah, and that's the thing is,
02:05:27
◼
►
Apple could be making a bad decision here.
02:05:34
◼
►
It's entirely possible
02:05:35
◼
►
that they're making a bad decision here.
02:05:36
◼
►
and we'll find out what the market says about it.
02:05:38
◼
►
But they have their priorities and a lot of it is something
02:05:41
◼
►
that is just sort of like quintessentially Apple.
02:05:43
◼
►
And when we say they prioritize the battery,
02:05:46
◼
►
I mean, I think the right thing to say there is really like,
02:05:49
◼
►
they prioritize the weight and the thinness
02:05:54
◼
►
and the battery comes third,
02:05:56
◼
►
where the battery has to hit some kind of a metric,
02:05:59
◼
►
but really no more than that because every inch,
02:06:04
◼
►
every minute, every hour of battery life
02:06:07
◼
►
above what they think is optimal
02:06:10
◼
►
is added weight and thickness that you don't get.
02:06:14
◼
►
You get enough battery to hit,
02:06:16
◼
►
like with the iPad, it's whatever, 10 hours, and that's it.
02:06:19
◼
►
You don't get any more battery.
02:06:21
◼
►
And with the MacBook, it's a little more complicated
02:06:24
◼
►
because it's battery life and power saving
02:06:27
◼
►
in the operating system and all of those things,
02:06:29
◼
►
but that's their priority.
02:06:32
◼
►
So they're gonna put thinness and lightness
02:06:35
◼
►
and battery life and power in maybe that sequence
02:06:39
◼
►
where somebody else would put power first.
02:06:41
◼
►
- I'm generalizing. - Go from there.
02:06:44
◼
►
- To my gut feeling, in the early years
02:06:47
◼
►
of that inflection point where most,
02:06:49
◼
►
the most Macs sold were laptops and notebooks, I should say.
02:06:53
◼
►
Apple calls them notebooks instead of laptops,
02:06:55
◼
►
but notebooks instead of desktops, right?
02:06:57
◼
►
There was that, and it used to be
02:06:59
◼
►
because notebook computers were so phenomenally expensive
02:07:02
◼
►
that it was really a luxury item,
02:07:05
◼
►
just to have like the lowest end power.
02:07:08
◼
►
At the inflection point
02:07:12
◼
►
where they became the most popular max,
02:07:17
◼
►
I felt for years it was very consistent
02:07:20
◼
►
where Apple would say you could get six hours of battery life
02:07:22
◼
►
and in the real world, you always got,
02:07:24
◼
►
you seemed to get about three and a half or four hours.
02:07:27
◼
►
But Apple would say six.
02:07:28
◼
►
And it was always, it seemed to me,
02:07:32
◼
►
for me flying coast to coast, five, six hour flights,
02:07:36
◼
►
it never seemed to be enough to go on a full charge coast
02:07:40
◼
►
It was right in real use.
02:07:42
◼
►
And that's before they had Wi-Fi.
02:07:45
◼
►
And then there was--
02:07:47
◼
►
at some point when they hit--
02:07:48
◼
►
I think the Intel transition definitely
02:07:50
◼
►
had something to do with it.
02:07:52
◼
►
All of a sudden, the battery life did start creeping up.
02:07:55
◼
►
And it seemed like that was a higher priority for Apple
02:07:59
◼
►
on an annual basis, where it really was suddenly getting
02:08:02
◼
►
six hours of battery life.
02:08:03
◼
►
And you really could get seven hours, eight hours, 10.
02:08:07
◼
►
It seems like once they hit 10, they were like, we're done.
02:08:10
◼
►
And now, we'll hold that point steady.
02:08:14
◼
►
And I know that the 10 isn't necessarily 10 for all tasks,
02:08:18
◼
►
but 10 under their testing conditions.
02:08:21
◼
►
- Yeah, they're light use 10 hours, right.
02:08:24
◼
►
Because if you really are doing editing audio or video
02:08:27
◼
►
or something like that, it will bleed that thing dry
02:08:31
◼
►
way faster than that.
02:08:32
◼
►
And that's just how it is.
02:08:34
◼
►
That's not what they're shooting for.
02:08:36
◼
►
- All right, let me take a break here
02:08:37
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and thank our third and final sponsor.
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deal. Last thing on my agenda, we've been going long, it's just this, speaking of books from Apple.
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Yes, the lowest priced MacBook. The lowest priced MacBook from Apple is a coffee table book that
02:12:03
◼
►
they announced yesterday, I think it was yesterday, but called Designed by Apple in California, and it
02:12:10
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is it comes in two sizes, small and large.
02:12:13
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They cost $200 and $300, respectively.
02:12:16
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And it's almost entirely photographs
02:12:22
◼
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of 20 years of Apple products.
02:12:24
◼
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I don't know.
02:12:31
◼
►
I have mixed feelings about it.
02:12:32
◼
►
I'm not as outraged as some people seem to be.
02:12:35
◼
►
I don't think it's as much of a boondoggle
02:12:37
◼
►
as some people think it should be.
02:12:39
◼
►
I do think though that the optics of it are a little self-indulgent.
02:12:43
◼
►
Mm-hmm. No doubt. I mean, it's self-published, right?
02:12:48
◼
►
You made the point on Daring Fireball, like, they could have used—expensive art books
02:12:54
◼
►
are a thing, right? I mean, people who are used to thinking books cost $10 or $20 do
02:12:59
◼
►
not know about expensive art books. You mentioned you bought some very expensive art books.
02:13:04
◼
►
Stanley Kubrick, lots of books like that.
02:13:07
◼
►
And there are even, there's a book called "Iconic"
02:13:10
◼
►
about Mac industrial, Apple industrial design.
02:13:12
◼
►
It's a hundred bucks,
02:13:13
◼
►
but they've got a $250 special edition.
02:13:15
◼
►
So, I mean, it's sort of a thing, but you're right.
02:13:17
◼
►
It's a little surprising.
02:13:19
◼
►
They published it themselves.
02:13:20
◼
►
They didn't work with a partner.
02:13:22
◼
►
I still feel like this is the ultimate Rorschach test
02:13:25
◼
►
for people's view of where Apple is today.
02:13:28
◼
►
Like, I'm not quite sure commenting on this
02:13:31
◼
►
tells us anything about actually,
02:13:33
◼
►
especially since they claim that they've been working on this for eight years
02:13:36
◼
►
and they decided to build an archive and had to buy some of their products on eBay
02:13:41
◼
►
in order to get them back because they literally didn't have them in the office.
02:13:45
◼
►
So I'm not sure this says a lot about where Apple is today
02:13:48
◼
►
versus a progression of their design group for the last eight years,
02:13:53
◼
►
but I think it is a vessel into which everybody can pour all of their fears
02:13:58
◼
►
about where Apple is going and use this as an example if they want.
02:14:02
◼
►
I had a part from my write-up on it that I wrote,
02:14:06
◼
►
and then I thought about, and I deleted it.
02:14:09
◼
►
It's the sort of thing that I just--
02:14:11
◼
►
because I can explain it on the podcast why I deleted it.
02:14:15
◼
►
I feel like I can say it on a podcast with no reservations,
02:14:17
◼
►
but I felt extremely uncomfortable publishing it,
02:14:19
◼
►
which was something to the effect of I
02:14:21
◼
►
don't have the exact words in front of me,
02:14:22
◼
►
I guess because I deleted them.
02:14:25
◼
►
I'll come out and say it.
02:14:27
◼
►
I don't think this would have happened if Steve Jobs were
02:14:29
◼
►
still in charge of Apple.
02:14:31
◼
►
But I don't know Steve Jobs at all.
02:14:36
◼
►
And Johnny Ive was, by all accounts, his closest colleague
02:14:40
◼
►
and one of his dearest friends.
02:14:43
◼
►
And so I feel like a fool saying that,
02:14:48
◼
►
because I didn't know the guy and Johnny Ive knew him
02:14:51
◼
►
as well probably better than anybody who worked with him.
02:14:55
◼
►
And so for all I know, I've and Jobs kicked around the idea,
02:14:59
◼
►
while Jobs was still alive, and I'm an idiot.
02:15:02
◼
►
But it feels to me like something
02:15:05
◼
►
they wouldn't have done with Steve Jobs,
02:15:07
◼
►
that Apple has made a book that Steve Jobs
02:15:10
◼
►
never would have published dedicated to Steve Jobs.
02:15:12
◼
►
- Yeah, I mean, one of the problems with the head geography
02:15:18
◼
►
of somebody like Steve Jobs,
02:15:19
◼
►
where we turn him into this figure,
02:15:22
◼
►
this amazing kind of icon,
02:15:26
◼
►
is that he was a person and his life was a continuum, right?
02:15:31
◼
►
And so I think I saw somebody make the comment
02:15:34
◼
►
that I thought was really smart that said,
02:15:36
◼
►
it's undoubtedly true that Steve Jobs of 1997 through 2002,
02:15:41
◼
►
whatever, 2005, would not approve of this, right?
02:15:47
◼
►
Like I feel like there was a pathological,
02:15:51
◼
►
almost dislike of the past when Apple was trying to give up
02:15:56
◼
►
get on its feet again. And I think some of that might have been innate in Steve Jobs.
02:16:01
◼
►
I think some of that was also a management technique, that he felt like Apple was so
02:16:06
◼
►
navel-gazing and so focused on congratulating itself on its great achievements of the past
02:16:11
◼
►
that it had completely lost its way. And when he came back, he wanted to right the ship.
02:16:16
◼
►
So I think it's entirely possible that in the last five years that Steve Jobs was at
02:16:22
◼
►
that his feelings were different.
02:16:24
◼
►
And that in talking to Johnny Ive about the idea
02:16:28
◼
►
that they didn't even have an archive
02:16:29
◼
►
and that that was a mistake
02:16:31
◼
►
and they didn't even have some of the products they designed
02:16:34
◼
►
and that when they set up,
02:16:36
◼
►
I mean, you could make the same argument
02:16:37
◼
►
for something like Apple University,
02:16:38
◼
►
like is that too inward facing
02:16:40
◼
►
or is the argument there that you want to be able
02:16:43
◼
►
to document and teach your company's successes
02:16:45
◼
►
and thought processes so that the culture
02:16:48
◼
►
can pervade all of your employees
02:16:51
◼
►
that other parts of the company can learn from what these parts of the company had to
02:16:56
◼
►
experience themselves instead of having to learn it again. I mean, you could make the
02:17:00
◼
►
argument that that's all of a whole and that that's as much what this is about as anything
02:17:05
◼
►
else. Or you could just look at it and say, this is self-congratulatory nonsense and it's
02:17:13
◼
►
a project where Johnny Ive got to hire a famous, fabulous photographer to take beauty shots
02:17:19
◼
►
of all the things that he made so that he has got a souvenir when he leaves Apple. Also,
02:17:25
◼
►
you made the point on during follow-up that I thought was really good, like, in another
02:17:29
◼
►
time, this would either be like an Apple employee only thing, or I was thinking, or they'd
02:17:33
◼
►
print a thousand copies and make them available only at the Infinite Loop company store. And
02:17:39
◼
►
today's Apple's like, "Yeah, we might as well sell them everywhere." So...
02:17:44
◼
►
I didn't, it didn't occur to me, I actually cheated a little bit when I put that hypothetical
02:17:47
◼
►
out there, I actually heard about this from somebody
02:17:52
◼
►
a while back, not super recently,
02:17:54
◼
►
which is why I didn't think of it early in the morning
02:17:56
◼
►
It only occurred to me at night.
02:17:57
◼
►
I heard something about this project a while ago
02:18:01
◼
►
from someone at Apple.
02:18:03
◼
►
And what I heard then was that it was
02:18:06
◼
►
being made for Apple employees.
02:18:09
◼
►
That my hypothetical was at one point maybe the plan.
02:18:13
◼
►
And I think in that world where Apple made this exact book
02:18:17
◼
►
and made it or maybe since it's Apple,
02:18:21
◼
►
sold it to Apple employees.
02:18:23
◼
►
In that world, I think these books
02:18:25
◼
►
would be going for over $1,000, maybe $1,500 on eBay.
02:18:33
◼
►
And I think I would strongly--
02:18:36
◼
►
Adam for Adam, Ink for Ink, Paper for Paper,
02:18:39
◼
►
the exact same book.
02:18:40
◼
►
I think that if Apple made them exclusive to Apple employees,
02:18:44
◼
►
they would be selling for maybe $2,000 on eBay until the market calmed down.
02:18:48
◼
►
Well, sure. I think that's the argument for why you sell it,
02:18:51
◼
►
why you sell it to anyone is, is why create a scarcity?
02:18:56
◼
►
That means that somebody else makes an $800 profit on this thing that you made.
02:19:01
◼
►
That's like selling a world series ticket for $250 face value,
02:19:06
◼
►
knowing that it will immediately be resold on eBay for a thousand dollars.
02:19:09
◼
►
It's like, why would you let somebody else take that money?
02:19:12
◼
►
with printing books they can not print as many as they want but they can probably because of the
02:19:17
◼
►
price print as many as it needs to meet demand and you know in a way that like with hamilton tickets
02:19:24
◼
►
they can't make the theater bigger and even if they could make it bigger the seats wouldn't be
02:19:29
◼
►
good right you can't have hamilton in uh uh mba-sized arena it's not the same experience so
02:19:37
◼
►
Right, and those actors can only do seven shows a week.
02:19:40
◼
►
That's all they can do.
02:19:42
◼
►
Or eight shows a week, how much it is.
02:19:43
◼
►
That's all they can do.
02:19:44
◼
►
Two matinees, six-night performances,
02:19:47
◼
►
and they're deep in their sleep.
02:19:48
◼
►
The scale is limited very quickly.
02:19:50
◼
►
And so the fact that the tickets on the secondhand market
02:19:54
◼
►
are selling at exorbitant prices,
02:19:57
◼
►
well, that's the way supply and demand works
02:19:59
◼
►
when supply has a hard upper limit.
02:20:04
◼
►
So the alternative is, if you're Hamilton,
02:20:06
◼
►
and the alternative is you either build in a "no resellers" you know you can return to the
02:20:12
◼
►
theater for your money back but you don't get to resell it or you raise the price or you just accept
02:20:18
◼
►
that somebody else is going to make twice as much as you make on your product and you know apple
02:20:25
◼
►
apple's so big and there's so many people who are interested in it that it totally makes sense for
02:20:30
◼
►
them to say why would we make this and not let anybody who wants one get one why would we do that
02:20:36
◼
►
And so the more I think about it, the more okay I am with it.
02:20:39
◼
►
I still think the optics are bad because there's a lot of people who complain,
02:20:41
◼
►
but I think it's better than anything else they could have done,
02:20:45
◼
►
including not make the book.
02:20:47
◼
►
Like, I mean, I'm going to buy one.
02:20:52
◼
►
I don't know.
02:20:53
◼
►
I don't know.
02:20:53
◼
►
I might get the small one.
02:20:55
◼
►
But I want one.
02:20:57
◼
►
But I'm a sucker for coffee table books.
02:20:59
◼
►
I have a weak spot for them.
02:21:01
◼
►
I own iconic--
02:21:03
◼
►
I have all those Taschen ones about Kubrick that were absolutely gut-wrenchingly expensive.
02:21:10
◼
►
I'm a sucker for them.
02:21:12
◼
►
It's a thing.
02:21:13
◼
►
Yeah, and I think there's, yeah, I think when you put it in that context of the big
02:21:19
◼
►
oversized expensive art book, it's not nearly as ridiculous unless you want to use it as
02:21:25
◼
►
an example of sort of a cultural change or a systemic failure at Apple, which gets us
02:21:29
◼
►
back to the Inglot test, right?
02:21:33
◼
►
You can absolutely use it as a vehicle for that
02:21:35
◼
►
if you want to, but I'm kind of with you.
02:21:37
◼
►
I'm okay with it.
02:21:40
◼
►
I think it's definitely not what Steve Jobs of 2004
02:21:45
◼
►
would do, but he's gone and Johnny is there
02:21:51
◼
►
and it might've been the Steve Jobs of 2009.
02:21:54
◼
►
- The eight year thing is an interesting thing.
02:21:56
◼
►
That came in Johnny Ive's interview with wallpaper
02:21:59
◼
►
and I put it in the show notes already.
02:22:02
◼
►
The eight-year quote, though, is ambiguous because what—people are taking it as evidence
02:22:07
◼
►
that Jobs approved of the book, but it's not.
02:22:09
◼
►
What he said started eight years ago was their collection of all old Apple equipment, right?
02:22:15
◼
►
That they found, you know, like they wanted to look at some of the—I don't know, maybe,
02:22:18
◼
►
who knows what it is, like maybe some of the old candy-colored IMAX, and they didn't
02:22:22
◼
►
have them all.
02:22:23
◼
►
So they had to—
02:22:25
◼
►
But still, that goes to a point where Jobs was still around, and they were reversing
02:22:30
◼
►
his policy which was don't think about the past. I mean like can you imagine that Apple didn't have
02:22:35
◼
►
a Bondi Blue iMac in their possession? But for that era? Sure. It is proof that Jobs changed
02:22:40
◼
►
because when Jobs first came back to Apple in 96, 97, I guess it was 97, one of the first things
02:22:45
◼
►
he did is he found that they had a whole collection of all this old uh yeah and he's just like let's
02:22:51
◼
►
get rid of it you know and they didn't throw it in a dumpster they gave it to it they gave it to a
02:22:55
◼
►
Museum. That's my favorite Jobs quote ever. It was, "I said get it away and we sent that shit to
02:23:03
◼
►
Stanford." I just love the whole thing. I love the swearing, I love the "get it away!" Like,
02:23:10
◼
►
it's got cooties. It's just like, it was repellent to him that this company that was going into the
02:23:17
◼
►
dumps had this whole thing that was like a monument to its greatness and so that was his reflexive
02:23:25
◼
►
you know get it away and they sent it to stanford and that was it uh which brings me to and to me
02:23:32
◼
►
this is the roar shark test is a sentiment i've seen several people supported on twitter uh
02:23:39
◼
►
best put by genius, like, jailbreak sort of developer,
02:23:48
◼
►
Stephen Troughton Smith.
02:23:49
◼
►
Steve Troughton Smith.
02:23:50
◼
►
Troughton Smith, yeah.
02:23:51
◼
►
His quote or his take on Twitter was that it's only the last 20
02:23:55
◼
►
years says a lot.
02:23:56
◼
►
This is Ive's portfolio, not Apple's.
02:23:59
◼
►
My impression is that his career is drawing to a close.
02:24:01
◼
►
And a lot of people--
02:24:02
◼
►
this isn't just because of the book.
02:24:04
◼
►
I've seen people say that ever since the promotion
02:24:07
◼
►
to chief design officer and naming Alan Dye and I forget the other guy's name as the hardware
02:24:16
◼
►
and software design chief under Ive. Is Johnny Ive checking out and slowly fading away or
02:24:24
◼
►
is he, you know, and I could see it two different ways. I honestly can see it and I don't know.
02:24:30
◼
►
This is something that is sometimes knowledgeable about internal workings at Apple as I am.
02:24:39
◼
►
I don't know anybody who has insight to it, and I think part of it is because Johnny
02:24:44
◼
►
Ive operates in such an isolated way within the company that he doesn't really interact
02:24:49
◼
►
directly with a large number of people and never did.
02:24:52
◼
►
He's in a secure enclave.
02:24:54
◼
►
thing I've heard, I have heard that he has lately been checked out of, not
02:25:00
◼
►
checked out I guess, but not as directly involved with product design and that he
02:25:04
◼
►
has been largely focused on architecture, meaning mostly the obviously the
02:25:12
◼
►
Spaceship Campus and the new stores. And then maybe the other top-level executive
02:25:21
◼
►
who's been working the most with Ive is Angela Arndt.
02:25:29
◼
►
Right. I also wonder about the car, right? You know, for a while there the talk was
02:25:33
◼
►
that they were going to make a car and they and they recalibrated that to
02:25:36
◼
►
making bits of a car and I have to wonder if that was a little
02:25:39
◼
►
bit of a hit for Johnny Ive because he is a car
02:25:43
◼
►
guy, we know that, and perhaps one of the reasons they went
02:25:48
◼
►
down the path of making their own car is that Johnny Ive was excited about
02:25:51
◼
►
doing card design and it sounds like they've made the decision to back away from that too. I think the idea that i've has has um,
02:25:59
◼
►
conquered all
02:26:01
◼
►
All mountains there are no more lands for him to conquer and that
02:26:07
◼
►
You know is easing his way out of apple is
02:26:10
◼
►
It certainly seems like a a legitimate scenario. I don't like you. I don't really have any evidence
02:26:16
◼
►
I've heard people say that the that people inside Apple have that impression too
02:26:20
◼
►
But it's not necessarily that they've got more information than we do about this too, but it certainly feels that way like he's
02:26:26
◼
►
He's either eased into a very different role or he's just sort of fading away it absolutely
02:26:32
◼
►
This book does feel like the Johnny Ive era
02:26:34
◼
►
Dissertation, right? No kind of thing of like here here it is. Here's the work that I did and
02:26:42
◼
►
And and then you step away from that the other side of it though could be that he is
02:26:50
◼
►
most influential person in the company. Mm-hmm and that
02:26:54
◼
►
Not he had decreed that there would be a book and so there's a book exactly like in the way that Steve Jobs could decree
02:27:02
◼
►
You know a lot of things
02:27:05
◼
►
You know, we're gonna open source FaceTime, you know the night before FaceTime
02:27:09
◼
►
Came out sure
02:27:11
◼
►
That Johnny Ive can say we're gonna make a book and that means they're gonna make a book whether there are other people object
02:27:16
◼
►
Oh, and I here's my a number one example. Can't believe it took me 30 seconds to think of it. I
02:27:21
◼
►
Clearly this is what happened. I don't know this
02:27:24
◼
►
Nobody has ever told me this who knows but I would bet my bottom dollar on it
02:27:28
◼
►
Johnny I've said I want to make $20,000 gold Apple watch. Oh
02:27:35
◼
►
And I know for I do know for a fact that there were some high-level
02:27:39
◼
►
executives with an Apple who thought that was nutty.
02:27:43
◼
►
I never heard for a fact that it was
02:27:45
◼
►
Johnny Ive himself who wanted it.
02:27:47
◼
►
But I know what I think.
02:27:49
◼
►
And I think it's Johnny Ive said,
02:27:51
◼
►
I've always wanted to make a watch.
02:27:54
◼
►
One of the great materials that watches are made out
02:27:56
◼
►
of is gold, so I want to make a gold Apple watch.
02:27:58
◼
►
We got to make a gold watch.
02:28:00
◼
►
It's the least Apple-like product
02:28:01
◼
►
that has ever been made.
02:28:03
◼
►
Or at least-- I shouldn't say Apple-like,
02:28:05
◼
►
but least like any other Apple product that's ever been made.
02:28:09
◼
►
- Right, it breaks your Coca-Cola analogy.
02:28:11
◼
►
- Exactly, and it is indulgent.
02:28:13
◼
►
I don't know, but it makes me think,
02:28:16
◼
►
I don't know that he,
02:28:17
◼
►
I think that maybe what's happened, possibly.
02:28:20
◼
►
I'm not saying that this is any, you know.
02:28:22
◼
►
Johnny Ive might be there for the next 15, 20 years,
02:28:25
◼
►
but that he has assumed a jobs-like role of,
02:28:30
◼
►
gets to do whatever he wants
02:28:31
◼
►
and has final say over all products,
02:28:33
◼
►
but that his personality is such,
02:28:36
◼
►
and it's so different than Steve Jobs'
02:28:38
◼
►
that he's almost a a a
02:28:44
◼
►
howard hughes like figure you know a recluse
02:28:48
◼
►
and other other than appearing as a narrator
02:28:51
◼
►
in the product videos i don't get well i don't get
02:28:54
◼
►
you know i don't know whether that's true or whether it really is just that he
02:28:57
◼
►
has stage fright and so he wants to be on video but
02:29:00
◼
►
he does seem to have fallen into this role as
02:29:04
◼
►
their credibility right i mean he's there
02:29:07
◼
►
Those Johnny Ive videos went from,
02:29:10
◼
►
we want Johnny to explain things,
02:29:12
◼
►
but he's terrible on stage,
02:29:13
◼
►
or he doesn't want to be on stage,
02:29:15
◼
►
something like that, right?
02:29:16
◼
►
And so we're gonna make these videos
02:29:18
◼
►
and he's gonna narrate them.
02:29:19
◼
►
But at some point that seems to,
02:29:22
◼
►
especially since Steve has been gone,
02:29:24
◼
►
that seems to have become instead
02:29:26
◼
►
like Johnny brings the credibility.
02:29:28
◼
►
Let us explain to you why what Apple does
02:29:31
◼
►
is we're making all the right decisions
02:29:33
◼
►
and all the steps we had to go through
02:29:35
◼
►
and all the incredible processes that we now use
02:29:37
◼
►
in order to make this product, right?
02:29:39
◼
►
I feel like that's now his role is as this,
02:29:43
◼
►
in some ways almost like an icon or a totem
02:29:46
◼
►
of like the apple everybody believes is there,
02:29:50
◼
►
where they have their, you know,
02:29:52
◼
►
where they do their amazing design
02:29:53
◼
►
and they make all these incredible decisions
02:29:55
◼
►
to bring the future out of his white room into reality.
02:29:59
◼
►
And he may not, I mean,
02:30:01
◼
►
he may only be spiritual leadership at this point.
02:30:04
◼
►
I don't know. - I firmly believe,
02:30:06
◼
►
I really do like that when it comes to an aesthetic decision,
02:30:12
◼
►
like, hey, should we ship Jet Black in addition
02:30:16
◼
►
to regular black on these iPhone 7s?
02:30:19
◼
►
Should we do-- we can do-- here's two blacks we can do.
02:30:23
◼
►
The Jet Black 1 is more expensive and time consuming.
02:30:26
◼
►
And if we sell it at the same price as the same memory
02:30:30
◼
►
storage and the same thing, we are
02:30:32
◼
►
going to take a hit on margins.
02:30:33
◼
►
But look at it.
02:30:34
◼
►
It's fricking beautiful.
02:30:36
◼
►
Yes or no, do we do this?
02:30:38
◼
►
I think the final decision on stuff like that
02:30:40
◼
►
is Johnny Ives and not Tim Cook's.
02:30:42
◼
►
And I'm not saying that Tim Cook is powerless in that way.
02:30:47
◼
►
I think it's because Tim Cook, in his gut,
02:30:50
◼
►
knows to defer to Johnny Ive.
02:30:52
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- Well, I mean, this is--
02:30:56
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- Technically, ultimately, it would be Tim Cook's decision
02:30:58
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as the CEO, that the power resides in the CEO.
02:31:00
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But that, I think, within Apple's culture,
02:31:03
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Johnny Ive gets to make the product decisions in a similar way that Steve Jobs did, even
02:31:07
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though his title is not CEO.
02:31:10
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Like Johnny Ive wasn't going to be named CEO in a legal way and actually make it his title,
02:31:16
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because it's absolutely positively, there are aspects of being CEO that he simply doesn't
02:31:23
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And in fact, some of those aspects like of managing people and direct...
02:31:29
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actually him being promoted as chief design officer and having two lieutenants directly
02:31:34
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below him actually made him less like the CEO of just the design group, that he's more
02:31:41
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like chairman of the design group.
02:31:44
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Yeah, he's kind of like, yeah, and you could say he's kind of the head of product in a
02:31:48
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really grand scale. I'll give you an example from my life is for whatever, you know, decade
02:31:54
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plus I was the editor-in-chief of Macworld. That means that if I want the cover to say
02:31:58
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something and look a certain way, I get to decree that right, like Tim Cook being the
02:32:03
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CEO. But, you know, I had a really good art director named Rob Schultz for many, many
02:32:09
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years, and he and I would work on these cover designs, and you know, I would come up with
02:32:14
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lots of wacky ideas, and some of them, he would be like, "No, that's not…" or
02:32:17
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we'd get, we'd have nine sample covers, and I'd say I kind of like number three,
02:32:22
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and then he and my executive editor would be like, "No, number three is not so good,
02:32:26
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five is the one." I'd be like, "All right, well, you know, I'm gonna go with you." And again,
02:32:29
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I could say, "Nope, damn it, it's gonna be number three," but I feel like Tim Cook maybe is that way
02:32:35
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with product and design, right? That he's got people to lean on, he's got Phil Schiller to
02:32:39
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►
work with on product and marketing, but he's got Johnny. And if Johnny says, "Gotta do the
02:32:44
◼
►
jet black," like, you could say no, but are you gonna say no to Johnny Ive? Like, I wouldn't--
02:32:49
◼
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it would take a lot for me to say no to my art director, and I'm sure it would take way more
02:32:55
◼
►
than that for Tim Cook to say no to Johnny Ive. And that's not that Tim Cook's powerless, and it's not
02:32:59
◼
►
that Johnny Ive always makes the right decisions, but he's much more likely to be right than Tim
02:33:08
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Cook, and Tim knows it about some decisions. And so that's perfectly reasonable.
02:33:12
◼
►
Because he's not forward-facing, and because he's not on stage, and because he's clearly not as
02:33:18
◼
►
hands-on involved with the day-to-day design of the actual products as as he used to be
02:33:24
◼
►
or if he is there are these products that we that that even the typical the apple employee
02:33:30
◼
►
he's maybe have a sense that he's fading away wouldn't even know because all he's doing is
02:33:34
◼
►
working on the architecture of the retail stores which you know someone who works in the you know
02:33:40
◼
►
you know the the hardware design group for the max you know feels like johnny is putting less
02:33:48
◼
►
input into it, well, you'd have no idea because he's off somewhere else, you know, designing tables
02:33:53
◼
►
for Apple stores. I'm not sure. I'm not saying I'm betting on that. I wouldn't be surprised if a year
02:33:58
◼
►
from now they say, you know, you know, Johnny Ive is retiring and moving to England, you know, or,
02:34:04
◼
►
and taking an, you know, chief design officer emeritus title with him, you know, like that,
02:34:09
◼
►
you know, still technically some part of Apple, but, you know, he's emeritus and he's not involved
02:34:15
◼
►
on a day-to-day, and I wouldn't be surprised if I would the other way, if he's as engaged as ever,
02:34:22
◼
►
but on other things, moving, you know, forward, like architecture now, maybe a car five, six years
02:34:29
◼
►
from now, etc. Yeah, it'll be interesting to see what happens with him. I don't think anyone would,
02:34:38
◼
►
I don't know, I mean, I feel like we've reached the point with Johnny Ive where, if he wants to
02:34:43
◼
►
to go do other things, nobody would say that he's wrong to do so. He really, it does feel
02:34:48
◼
►
like he's sort of done everything he can. On one level, he's conquered everything. And
02:34:53
◼
►
also, I don't think I would feel like he's been there so long, I mean, he's been there
02:35:00
◼
►
since the E-Mate, for god's sake, right? He's been there so long that I'm not sure I would
02:35:05
◼
►
be like, "Oh no, what will Apple do without Johnny Ive at this point?" I'm sure some people
02:35:10
◼
►
would. Apple is doomed because Johnny Ive is leaving stories, but I feel like
02:35:14
◼
►
not only has he built a culture, like Steve Jobs built a culture, but
02:35:18
◼
►
new people have new ideas. We've had Johnny's ideas for 20 years now.
02:35:24
◼
►
It would be a big one and probably the second biggest that there ever was, but
02:35:27
◼
►
it's not going to be the biggest. Apple's not going to be the same without
02:35:31
◼
►
blank. So we've been through one that is so much bigger than the next
02:35:37
◼
►
three combined. And again, maybe they're not the same, and they
02:35:40
◼
►
be the same because if they were the same, you know, what's the Dylan lighting? That's not busy
02:35:44
◼
►
changing, it's busy dying. And Steve, you know, that is, I think part of this era is the continuity
02:35:51
◼
►
with Steve, like with Steve leaving, with Steve dying, I mean, he left and then he passed away,
02:35:58
◼
►
but with that whole period, Apple needed to show that it was still in business and still knew what
02:36:04
◼
►
it was doing. And so like presence of Johnny Ive, super important. Steady hand of Tim Cook,
02:36:09
◼
►
super important. It's been a few years now, right? I mean, we're passing through that phase of
02:36:14
◼
►
"reassure us that Apple's not going to totally crash and burn without Steve there." And we can
02:36:20
◼
►
debate, and people will still argue that Apple completely lost it after Steve left. Fair enough,
02:36:24
◼
►
whatever, we can debate that. But I feel like, on a very large scale, Johnny Ive leaving today
02:36:30
◼
►
would not be the freakout that it would have been six months after Steve Jobs died.
02:36:36
◼
►
Yes, I think that's exactly true. And, you know, I think this book is a very possible sign that it might happen.
02:36:42
◼
►
I think the next canary in a coal mine would be an Apple event without a Johnny Ive narrated video.
02:36:50
◼
►
Like if the--
02:36:51
◼
►
I don't know, I feel-- sometimes I feel like that's his minimum involvement, is he may be off driving cars at a test track somewhere in the world.
02:37:00
◼
►
But he comes back for the videos.
02:37:01
◼
►
- I'm telling you, if you and I are sitting there
02:37:03
◼
►
next to each other in one of these events next year,
02:37:05
◼
►
maybe next year, maybe next time we see each other
02:37:07
◼
►
we'll be on the new campus.
02:37:09
◼
►
All right. - New Apple Campus.
02:37:10
◼
►
- And we're there in March,
02:37:11
◼
►
and you're there typing away
02:37:14
◼
►
and I'm scribbling in my notebook,
02:37:15
◼
►
and a video comes up and it's narrated by somebody else.
02:37:19
◼
►
I'm gonna look at you and you're gonna go, hmm.
02:37:23
◼
►
I also have a correction to make,
02:37:27
◼
►
the Dylan line, I can't believe I botched it,
02:37:29
◼
►
It's he not busy being born is busy dying.
02:37:33
◼
►
And you can't have a misquoted Bob Dylan lyric stand.
02:37:38
◼
►
- Not within two minutes of mentioning Steve Jobs.
02:37:41
◼
►
- No, if there's ever any way to haunt me,
02:37:44
◼
►
if he's gonna spook me from beyond the grave,
02:37:47
◼
►
it would be botching a Dylan line.
02:37:51
◼
►
All right, let me thank our sponsors for the show today.
02:37:54
◼
►
Backblaze, go to backblaze.com/daringfireball.
02:37:57
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Harry's, go to harrys.com and remember the code talk show
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►
and you'll get a really cool free trial set.
02:38:05
◼
►
And Casper, the place where you go to buy mattresses,
02:38:09
◼
►
casper.com/thetalkshow.
02:38:11
◼
►
Jason Snell, I thank you for your time.
02:38:12
◼
►
Where can people hear more Jason Snell?
02:38:14
◼
►
- All right, you can get my podcast
02:38:18
◼
►
about tech stuff at relay.fm.
02:38:21
◼
►
I host Upgrade and Clockwise
02:38:22
◼
►
and I've got a couple other podcasts over there
02:38:25
◼
►
that are a little less techie, but they're over there.
02:38:26
◼
►
And then my pop culture stuff is at the incomparable.com.
02:38:30
◼
►
And all my writing is at Six Colors.com.
02:38:32
◼
►
And I'm going to say something that you probably wouldn't do,
02:38:35
◼
►
but I want to bring it up, is that SixColors.com
02:38:38
◼
►
has a newfangled--
02:38:41
◼
►
I don't forget when you launch it,
02:38:42
◼
►
but there's a membership at a very--
02:38:45
◼
►
One year ago last week.
02:38:46
◼
►
And you get some nice extra stuff that I really like.
02:38:50
◼
►
I don't even know how you find the time
02:38:51
◼
►
to do it because you get this weekly newsletter that--
02:38:54
◼
►
I don't know how you do it.
02:38:55
◼
►
It's monthly newsletter.
02:38:59
◼
►
I just figured I don't see some of them in my inbox.
02:39:03
◼
►
So there's a monthly newsletter, and there's
02:39:05
◼
►
something we started a little bit later.
02:39:06
◼
►
There's a weekly podcast that's like--
02:39:08
◼
►
so Dan Morin does the site with me.
02:39:10
◼
►
We used to work together at Macworld.
02:39:11
◼
►
And we talk for about half an hour about what's going on.
02:39:14
◼
►
And that's a subscriber podcast.
02:39:16
◼
►
And people seem to really like the podcast too.
02:39:18
◼
►
So it sounds a little different, a little more conversational.
02:39:20
◼
►
So yeah, there's some bonuses.
02:39:22
◼
►
Plus, it helps support us doing the site because, you know, as you know better than anyone else,
02:39:28
◼
►
making a living as an independent writer on the web these days is challenging.
02:39:32
◼
►
We didn't touch on it.
02:39:33
◼
►
We don't have time.
02:39:34
◼
►
Everybody listening to us surely has heard and read an enormous amount of stuff this
02:39:40
◼
►
week post-election about advertising and Facebook and Google and the pressures on advertisers
02:39:48
◼
►
and media sites and fake news and just the way that advertising, even when the money is there,
02:39:53
◼
►
can be a problematic influence. If you're bothered by that, things like direct membership support at
02:40:01
◼
►
Six Colors is the way to act and to actually just do a little thing that can actually help make
02:40:08
◼
►
quality. As far as I know, you don't publish fake news.
02:40:17
◼
►
I try not to. I try very hard.
02:40:19
◼
►
- It's a great way to do it.
02:40:20
◼
►
- Although, you know, that's, yeah, I mean, let's see.
02:40:23
◼
►
Let's see, maybe fake news is my future, but I hope not.
02:40:26
◼
►
- And, you know, my friend Jason Kotke
02:40:28
◼
►
just started a similar thing at kotke.org.
02:40:31
◼
►
I signed up like five minutes after he launched it,
02:40:33
◼
►
like sight unseen.
02:40:34
◼
►
- He emailed me and asked me how mine went
02:40:38
◼
►
and how it worked and stuff like that.
02:40:41
◼
►
It was pretty funny.
02:40:41
◼
►
So when he launched, I was like, oh yes,
02:40:43
◼
►
because, you know, he asked,
02:40:44
◼
►
'cause he's using very much the same system.
02:40:46
◼
►
- And I was like, hell yeah, I'm in.
02:40:48
◼
►
So anybody who likes independent media,
02:40:51
◼
►
like the work that Jason's doing and that Kaki's doing,
02:40:54
◼
►
and you know, go sign up.
02:40:56
◼
►
Anyway, thank you so much, Jason.
02:40:58
◼
►
I really appreciate it.
02:40:59
◼
►
Talk to you next time. - Thanks, John.