The Talk Show

00:00:00 ◼   ► So you have an iPhone X or X, right?

00:00:02 ◼   ► We're gonna call it.

00:00:03 ◼   ► We're gonna call it the iPhone X.

00:00:04 ◼   ► - 10, yeah. - What are you calling it?

00:00:05 ◼   ► Are you calling, do you accidentally say X?

00:00:08 ◼   ► I accidentally say X all the time.

00:00:10 ◼   ► - No, I didn't.

00:00:13 ◼   ► I don't know why.

00:00:15 ◼   ► - It's 'cause I see it.

00:00:16 ◼   ► I see an X, I say an X,

00:00:18 ◼   ► and I never had that problem with OS X.

00:00:20 ◼   ► I never called it OS X.

00:00:23 ◼   ► It was always OS X,

00:00:24 ◼   ► but I guess that's because I was counting

00:00:25 ◼   ► and I knew that iOS or Mac OS 9 was before,

00:00:29 ◼   ► but I keep catching myself and I'm not. So if I say it,

00:00:31 ◼   ► if I say iPhone X during the show, I'm not trying to be cute.

00:00:35 ◼   ► I'm making a mistake that I wish I wasn't making.

00:00:37 ◼   ► Understood. Well, you have one too.

00:00:42 ◼   ► I do. I got mine yesterday in New York. So long story short,

00:00:46 ◼   ► we can talk about the meta story, but long story short, there were only,

00:00:50 ◼   ► I think nine reviewers around the world who got a full week with it.

00:00:55 ◼   ► Three in the U S Matthew friend of the show, Matthew Panzorino, uh,

00:00:59 ◼   ► Nicole McGowan from Buzzfeed,

00:01:01 ◼   ► who's been doing some really interesting work.

00:01:03 ◼   ► I really like her style.

00:01:04 ◼   ► And Lance Ulinoff from Mashable.

00:01:09 ◼   ► So they got like--

00:01:12 ◼   ► - I'll be honest, that one surprises me.

00:01:14 ◼   ► - A little bit, but Lance has been getting

00:01:16 ◼   ► an awful lot of exclusives, really.

00:01:19 ◼   ► I mean, he had an exclusive with Johnny Ceruggi's team

00:01:27 ◼   ► for the Bionic A11 chip.

00:01:30 ◼   ► He had one a couple years ago,

00:01:35 ◼   ► I think it was back around 2015, about the new MacBook.

00:01:38 ◼   ► Do you remember that one?

00:01:39 ◼   ► - Yeah.

00:01:39 ◼   ► - Or he got some on the record time with Schiller.

00:01:41 ◼   ► And then there was a third one, I forget.

00:01:43 ◼   ► I forget which the third one was.

00:01:45 ◼   ► - Yeah, he's been doing a lot of stuff.

00:01:48 ◼   ► - Yeah, two guys from the UK, two guys in China,

00:01:51 ◼   ► a guy in Japan, somebody from Australia.

00:01:55 ◼   ► but not the usual suspects, not the usual round

00:01:59 ◼   ► of reviewers, nobody from the Wall Street Journal,

00:02:03 ◼   ► nobody from the New York Times,

00:02:06 ◼   ► apparently nobody from TV, although I guess they sent

00:02:09 ◼   ► that kid to the Ellen show.

00:02:10 ◼   ► Did you see that kid at the event last month?

00:02:13 ◼   ► - I did.

00:02:15 ◼   ► - I did not meet him.

00:02:16 ◼   ► - I did see him.

00:02:17 ◼   ► - I did not meet him, but I'll tell you what,

00:02:18 ◼   ► that kid really impresses me.

00:02:19 ◼   ► Were we talking about this before?

00:02:22 ◼   ► I was telling you that in addition to the fact

00:02:24 ◼   ► that he's 12 years old and is a developer

00:02:26 ◼   ► and is already a successful TV personality

00:02:29 ◼   ► on the Ellen DeGeneres Show.

00:02:31 ◼   ► He's also a sharper dresser

00:02:33 ◼   ► than I've ever been in my entire life.

00:02:35 ◼   ► (laughing)

00:02:37 ◼   ► - Yeah.

00:02:39 ◼   ► - Like maybe when I got married,

00:02:40 ◼   ► maybe there was like one or two times in my life

00:02:42 ◼   ► where I cleaned up sharp enough

00:02:44 ◼   ► that I could compete with that kid, but I love that.

00:02:47 ◼   ► I think that's great.

00:02:49 ◼   ► - Well, it doesn't take much to dress me.

00:02:50 ◼   ► I have black t-shirt and jeans, so.

00:02:53 ◼   ► I'm good no matter what.

00:02:55 ◼   ► - But anyway, I think people were a little surprised

00:03:00 ◼   ► by Apple's new review strategy.

00:03:02 ◼   ► I feel like what they've done is hit the reset button.

00:03:06 ◼   ► Like, and they've sort of used this opportunity

00:03:09 ◼   ► with this device to completely reset the way

00:03:12 ◼   ► that they're doing reviews.

00:03:14 ◼   ► - I agree, I agree they have.

00:03:16 ◼   ► And that shows, it shows in the way

00:03:18 ◼   ► that they started rolling them out.

00:03:22 ◼   ► You know, we had YouTubers.

00:03:26 ◼   ► I met one yesterday when I was getting my phone.

00:03:30 ◼   ► - Where'd you go?

00:03:32 ◼   ► You went to Cupertino.

00:03:34 ◼   ► - Cupertino, yeah.

00:03:35 ◼   ► So it was a whole different strategy for them this time.

00:03:39 ◼   ► And it's interesting to see it all play out, you know?

00:03:43 ◼   ► 'Cause that's not something

00:03:44 ◼   ► that we've seen from Apple before.

00:03:46 ◼   ► - I think that where they were,

00:03:48 ◼   ► I don't know how many people got like the iPhone 8,

00:03:51 ◼   ► How many people are on the, get like a week

00:03:55 ◼   ► with the last few iPhones?

00:03:57 ◼   ► But that number has gotten got big.

00:03:59 ◼   ► Like I think it was up in the 30s.

00:04:01 ◼   ► Like I don't know if that's worldwide or not,

00:04:03 ◼   ► but maybe just US that there were 30 some reviewers of,

00:04:07 ◼   ► I don't know if iPhone 8,

00:04:08 ◼   ► but at least like iPhone 7 last year.

00:04:09 ◼   ► And I can't help but think that Apple took a look at that

00:04:13 ◼   ► and thought, you know what, this is too many.

00:04:15 ◼   ► And they're all doing the same things

00:04:17 ◼   ► and or they're doing goofy stuff,

00:04:19 ◼   ► you know, like trying to set up face ID with a dog

00:04:21 ◼   ► or something like that.

00:04:23 ◼   ► And rather than, my sense is that rather than

00:04:28 ◼   ► slowly scale that back, they like, like I said,

00:04:31 ◼   ► hit the reset button, started over from scratch and said,

00:04:34 ◼   ► let's have a handful of people come out

00:04:36 ◼   ► and let's expand it to new people like these,

00:04:40 ◼   ► the YouTube kids and whatever else.

00:04:43 ◼   ► - Well, yeah, and I guess we'll see how it all works.

00:04:47 ◼   ► I mean, you know, you were mentioning yesterday

00:04:52 ◼   ► some of the people that did the original iPhone review

00:04:56 ◼   ► other than Steven Levy, aren't even around.

00:05:00 ◼   ► - Right. - You know, Walt's not around,

00:05:01 ◼   ► but there are a couple that are, Ed Begg and I forget

00:05:04 ◼   ► who else you mentioned in there.

00:05:05 ◼   ► - Yeah, David Pogue.

00:05:06 ◼   ► It was Pogue. - David Pogue, yes.

00:05:07 ◼   ► - The original four with the original iPhone were Pogue

00:05:09 ◼   ► when he was at the New York Times, Ed Begg at USA Today.

00:05:12 ◼   ► Walt was at the Wall Street Journal at the time

00:05:15 ◼   ► and Steven Levy was at Newsweek at the time.

00:05:19 ◼   ► And Levy was always sort of the exception,

00:05:21 ◼   ► where it's like back then, Apple strategy

00:05:24 ◼   ► was three biggest newspapers in the US,

00:05:27 ◼   ► and probably around the world,

00:05:28 ◼   ► whoever writes for the biggest newspaper, that's it.

00:05:31 ◼   ► And people laugh at USA Today,

00:05:34 ◼   ► but USA Today is, I think, number one newspaper.

00:05:36 ◼   ► I mean, you kind of can't underestimate

00:05:40 ◼   ► how many people read USA Today,

00:05:41 ◼   ► 'cause it's like the free newspaper in all the hotels.

00:05:45 ◼   ► - Oh yeah, absolutely.

00:05:47 ◼   ► I mean, that's huge.

00:05:49 ◼   ► I didn't see if Ed posted something today, did he?

00:05:53 ◼   ► - I don't know, I don't think so,

00:05:54 ◼   ► but if he did, he didn't get it till yesterday.

00:05:56 ◼   ► So that's the question.

00:05:57 ◼   ► The question was, like the way that this used to work was,

00:06:02 ◼   ► you know, and part of it was that this phone is weird

00:06:06 ◼   ► 'cause there wasn't an event either.

00:06:08 ◼   ► But you know, just as the background,

00:06:10 ◼   ► people seem to forget the timing of this,

00:06:11 ◼   ► but the background for the last few years of iPhones

00:06:15 ◼   ► is that either the afternoon after the event

00:06:18 ◼   ► or the day after the event,

00:06:20 ◼   ► anybody who's gonna get a review unit

00:06:22 ◼   ► comes to meet with Apple.

00:06:23 ◼   ► You get a meeting, they give you,

00:06:26 ◼   ► tell you what they want you to know about the phone,

00:06:28 ◼   ► ask you if you have questions,

00:06:30 ◼   ► which is an important part, right?

00:06:32 ◼   ► I find it so much better to ask questions in person

00:06:34 ◼   ► than like over the phone.

00:06:35 ◼   ► Says the guy doing a podcast.

00:06:39 ◼   ► But you know what I mean?

00:06:42 ◼   ► I don't know.

00:06:43 ◼   ► I just feel like you get better answers from Apple.

00:06:47 ◼   ► Even if it's off the record,

00:06:48 ◼   ► there's more comfort in a face-to-face meeting

00:06:51 ◼   ► than recording, or not recording,

00:06:53 ◼   ► but just talking on the phone.

00:06:54 ◼   ► And typically there's an embargo date about a week out.

00:06:59 ◼   ► So maybe if it's like a Tuesday event,

00:07:00 ◼   ► the embargo date might be the next Tuesday in the morning,

00:07:04 ◼   ► and that's when everybody's reviews,

00:07:06 ◼   ► you can't publish before that,

00:07:07 ◼   ► and then your review is supposed to come out

00:07:09 ◼   ► shortly thereafter.

00:07:10 ◼   ► And this time there was an embargo,

00:07:15 ◼   ► but it was today at 6 a.m. Eastern.

00:07:19 ◼   ► I didn't even get the phone 'til noon yesterday.

00:07:21 ◼   ► So I mean, it's not even, you know,

00:07:23 ◼   ► it would be 18 hours if I stayed up all night.

00:07:25 ◼   ► - Right.

00:07:27 ◼   ► - So I chose, I did not write a review.

00:07:29 ◼   ► I posted like, I linked to Panzarinos

00:07:32 ◼   ► and gave some quick comments,

00:07:33 ◼   ► like just like three or four bullet points

00:07:35 ◼   ► of my first thought to the phone.

00:07:37 ◼   ► But I can't see some of the sites

00:07:38 ◼   ► that are doing reviews already.

00:07:39 ◼   ► I just can't see how they do it.

00:07:42 ◼   ► I just can't see how you can call it a review.

00:07:45 ◼   ► - Right, I did, I posted something this morning,

00:07:49 ◼   ► but I made it very clear in the first paragraph

00:07:52 ◼   ► and I called it a first look, not a review.

00:07:54 ◼   ► I made it very clear that I felt myself

00:08:00 ◼   ► that it would be irresponsible to call this a review

00:08:03 ◼   ► when I've had it for less than a day.

00:08:06 ◼   ► But there were some of the main features

00:08:08 ◼   ► that I felt I could comment on.

00:08:11 ◼   ► And those were face ID because I had been using that

00:08:16 ◼   ► and all the gestures that you can use.

00:08:20 ◼   ► So I did a first look and I said that I would come back

00:08:24 ◼   ► in a week after I get a chance to really use it

00:08:29 ◼   ► and follow up on some things.

00:08:33 ◼   ► I felt from my readers,

00:08:37 ◼   ► that was the responsible way to take care of it.

00:08:41 ◼   ► And I just, I don't feel that I could have given

00:08:46 ◼   ► an accurate review without some more time.

00:08:53 ◼   ► But I can comment easily on some of the things.

00:08:57 ◼   ► I mean, I never even get a chance to take a picture.

00:09:00 ◼   ► I was so focused on face ID

00:09:04 ◼   ► and trying to figure out all the different gestures

00:09:07 ◼   ► that you have that I never really got a chance

00:09:12 ◼   ► to use a whole lot else.

00:09:14 ◼   ► And even in the time since I posted that

00:09:18 ◼   ► at 3 a.m. Pacific time,

00:09:21 ◼   ► I figured some things out with Face ID.

00:09:24 ◼   ► Face ID is amazing, it works over 99% of the time,

00:09:30 ◼   ► but there's those few times when it wasn't working

00:09:33 ◼   ► And I think I might've figured out today using it, why?

00:09:38 ◼   ► And I think my eyeglasses that I only wear

00:09:42 ◼   ► for reading and for typing, they're bifocals,

00:09:45 ◼   ► so I put them down on my nose a bit.

00:09:48 ◼   ► I think it's blocking my eyes.

00:09:50 ◼   ► I think the rim, 'cause they have a big rim,

00:09:52 ◼   ► I think that's what's happening.

00:09:53 ◼   ► - I swear, it's so funny that you would say that, Jim.

00:09:55 ◼   ► I swear to you that I ran into the exact same thing.

00:10:00 ◼   ► Sometimes I wear contacts and then I have to wear reading glasses and other times I

00:10:05 ◼   ► wear my regular glasses, but then I have to lower them on my nose to look at something

00:10:09 ◼   ► close up with no glasses.

00:10:11 ◼   ► So either way, I've got glasses on, glasses off all day.

00:10:14 ◼   ► That's my lifestyle now.

00:10:18 ◼   ► And I had the same thing where I had my regular glasses down on my nose and Face ID fits failed

00:10:22 ◼   ► for like the first time today.

00:10:24 ◼   ► And I was like, "What?"

00:10:25 ◼   ► Because it was so surprising.

00:10:26 ◼   ► Like yesterday it was a little, you know, like it kinda,

00:10:29 ◼   ► I think it, it just had to get used to it.

00:10:31 ◼   ► And I think it, you know, it continues to train

00:10:33 ◼   ► as you use it throughout the day.

00:10:34 ◼   ► But then like today it was like, it's just every single time

00:10:38 ◼   ► don't even think about it.

00:10:38 ◼   ► And then when it failed, it was like a tire screeching,

00:10:42 ◼   ► you know, like, whoa, what the heck happened?

00:10:43 ◼   ► But it's so funny, it was glasses down on her nose.

00:10:46 ◼   ► - Yeah, so I think a couple of things were happening with me

00:10:51 ◼   ► because I have attention to wear on,

00:10:53 ◼   ► which means that you have to be looking at your phone

00:10:57 ◼   ► in order for it to unlock.

00:10:59 ◼   ► So I would pull up the phone

00:11:02 ◼   ► and I believe that I was looking,

00:11:05 ◼   ► without really knowing it,

00:11:07 ◼   ► I was looking at the computer while I put my phone up

00:11:11 ◼   ► or I was looking at the bottom of the phone or something.

00:11:14 ◼   ► Something was going on

00:11:16 ◼   ► where I wasn't actually looking at the camera

00:11:21 ◼   ► and I wasn't aware.

00:11:23 ◼   ► So the phone did the exact right thing and did not unlock.

00:11:28 ◼   ► - Right.

00:11:29 ◼   ► - So it's either that or the rim of my glasses

00:11:33 ◼   ► is blocking my eyes and I can't see my eyes.

00:11:35 ◼   ► And you know, the angle that you hold the phone up

00:11:37 ◼   ► and the angle that you're looking,

00:11:40 ◼   ► because typically when I put my phone up

00:11:42 ◼   ► to unlock it with Face ID, I'm kind of looking down a bit.

00:11:45 ◼   ► So if the glasses are right on the end of my nose,

00:11:48 ◼   ► then it's gonna block it.

00:11:49 ◼   ► So I think it's one of those two things,

00:11:52 ◼   ► because when I deliberately pick the phone up

00:11:56 ◼   ► and look at it, it unlocks every single time,

00:11:58 ◼   ► even when I do it quickly.

00:12:00 ◼   ► So, that's what I think.

00:12:04 ◼   ► - Can we just talk for a second

00:12:08 ◼   ► about that they gave a phone to Mike Allen?

00:12:11 ◼   ► (both laughing)

00:12:14 ◼   ► This to me is part of the befuddlement

00:12:18 ◼   ► over their review strategy.

00:12:20 ◼   ► Now Mike Allen is now the founder of Axios,

00:12:23 ◼   ► a new website where Ina Fried is their tech writer.

00:12:26 ◼   ► And she, they'd even said,

00:12:28 ◼   ► we'll have their official review coming soon.

00:12:31 ◼   ► Presumably she didn't get one until yesterday

00:12:33 ◼   ► with all the rest of us.

00:12:35 ◼   ► But Mike Allen did, who is not a technology writer.

00:12:38 ◼   ► And that's okay.

00:12:39 ◼   ► I actually think that's kind of interesting.

00:12:41 ◼   ► Like, I don't think you need to have like a special,

00:12:43 ◼   ► I'm a technology columnist badge or license

00:12:47 ◼   ► to be able to do a review of an iPhone.

00:12:50 ◼   ► because iPhones are for everybody, right?

00:12:52 ◼   ► It's part of the fabric of modern life today.

00:12:55 ◼   ► So I think that the perspective of somebody

00:12:58 ◼   ► who is not an expert and is a political reporter,

00:13:03 ◼   ► presumably who I'll bet uses his phone all day,

00:13:07 ◼   ► talking to sources, texting, phone calls, texting,

00:13:12 ◼   ► messages, stuff like that, email, I'm sure,

00:13:14 ◼   ► it's a great perspective.

00:13:15 ◼   ► But he didn't even try to write a review.

00:13:17 ◼   ► He just, he gave the, he literally gave the phone

00:13:19 ◼   ► to his 19 year old nephew and let him tell him

00:13:23 ◼   ► what he thought about it.

00:13:25 ◼   ► Like, he didn't even write it.

00:13:26 ◼   ► I don't get that, like.

00:13:29 ◼   ► - I didn't even know you could do that.

00:13:30 ◼   ► I thought Apple wanted you to do the review.

00:13:35 ◼   ► - I was at Apple yesterday when that happened

00:13:38 ◼   ► and I can tell you, you're not allowed to do that.

00:13:40 ◼   ► (laughing)

00:13:43 ◼   ► The language in the NDA is pretty clear.

00:13:46 ◼   ► It's an NDA and it's written by lawyers,

00:13:49 ◼   ► but it's pretty clear.

00:13:50 ◼   ► I think it says something to the effect of

00:13:52 ◼   ► you're allowed to, like your immediate family

00:13:54 ◼   ► can look at it and see it, but nobody else,

00:13:58 ◼   ► and you're not allowed to let other people touch it,

00:14:00 ◼   ► literally, I mean, does everybody stick to that rule?

00:14:03 ◼   ► I mean, I don't think so, but at least officially,

00:14:07 ◼   ► you're not supposed to.

00:14:08 ◼   ► So putting it in your review that you let your nephew

00:14:11 ◼   ► set it up.

00:14:12 ◼   ► - Set it up. (laughs)

00:14:14 ◼   ► - Well, and that to me is part of the thing,

00:14:15 ◼   ► it's like that's the perspective you'd want from a normal person, right? Like, is it hard to set up,

00:14:21 ◼   ► you know, because normal people have to set up their own iPhones. And to me, part of what makes

00:14:26 ◼   ► Face ID so interesting was it was incredibly easy to set up. It was so much quicker than Touch ID

00:14:32 ◼   ► to set up. Yeah, amazing. Amazing. A couple of the reviewers have like some screenshots of the

00:14:38 ◼   ► process. But basically, it's like a two-step process to set up Face ID. The front camera

00:14:44 ◼   ► turns on and you can see yourself and it says, you know, move, move your head around in a

00:14:48 ◼   ► circle. I mean, more or less like, I think Panzarin said Apple described it as just draw

00:14:54 ◼   ► a circle in the air with your nose, right? Because it's not taking your photograph. It's

00:14:59 ◼   ► not a camera, you know, I guess it's using a camera, but the three deep aspect of it

00:15:04 ◼   ► is it's not just like the Samsung phones where you can fool it with a photograph, right?

00:15:09 ◼   ► it really is like the moving your face around in a circle is to let it get that 3D map of

00:15:15 ◼   ► your face, not just a two-dimensional picture, but a literal, a real 3D map, no marketing

00:15:21 ◼   ► spin on the name of this. It really is a 3D map. And then it says okay, and then it says

00:15:25 ◼   ► do it again, and you do it again, and then you're in. And that's it. It's so much faster

00:15:29 ◼   ► than Touch ID, just to set up.

00:15:32 ◼   ► Boom, you're done. It's over. There's no, you know, with touch ID, you had to, you set it up, but then you had to move your finger a different way. And I understand why and it's fine.

00:15:43 ◼   ► But it's interesting when you look at what Apple is doing, they're actually it's not just a picture of your face, they're using depth on your face to activate face ID.

00:15:57 ◼   ► So, you know, you can't fool it.

00:16:01 ◼   ► And I know that people are trying,

00:16:03 ◼   ► but I'm pretty confident

00:16:04 ◼   ► that you're not gonna be able to fool it.

00:16:07 ◼   ► - Yeah, and I realized that Apple is in a weird situation

00:16:10 ◼   ► here where they can't make these phones fast enough.

00:16:15 ◼   ► I mean, I don't know how far out they're pre-ordered already

00:16:17 ◼   ► but last I looked, it was four to six weeks or something.

00:16:22 ◼   ► So it's not like a lack of reviews today or this week

00:16:27 ◼   ► is going to hurt the number of iPhones they can sell.

00:16:30 ◼   ► They're gonna sell every one they can make.

00:16:32 ◼   ► But people are curious about it.

00:16:35 ◼   ► And the number one thing people are curious about

00:16:37 ◼   ► is Face ID because they love Touch ID.

00:16:40 ◼   ► People have grown to love it and they're familiar with it

00:16:42 ◼   ► and they trust it.

00:16:44 ◼   ► And Face ID is new and different and every other phone

00:16:48 ◼   ► that's tried to do this before has failed.

00:16:52 ◼   ► people want to know.

00:16:53 ◼   ► And so I feel like not having as many reviews as usual,

00:16:58 ◼   ► where people can say, look,

00:16:59 ◼   ► I've been using this thing all week,

00:17:01 ◼   ► here's my thoughts on face ID.

00:17:02 ◼   ► It just is unsatisfying.

00:17:04 ◼   ► Again, you can argue, you can say,

00:17:06 ◼   ► well, maybe I'm just being selfish.

00:17:08 ◼   ► And I've, you know, the last couple of years,

00:17:10 ◼   ► I've had review units for a week

00:17:12 ◼   ► and I'm jealous or bitter or whatever.

00:17:16 ◼   ► I mean, if that's what you think,

00:17:17 ◼   ► I mean, I can't disobeys you of the notion,

00:17:19 ◼   ► but that's not really it.

00:17:22 ◼   ► It's, you know, leave me out of it.

00:17:24 ◼   ► Even if I didn't get one,

00:17:25 ◼   ► I still, I wanna know what Joanna Stern thinks

00:17:27 ◼   ► of it after a week, right?

00:17:28 ◼   ► I wanna know what Neelay Patel thinks of it after a week.

00:17:31 ◼   ► You know, I wanna know what Jason Snell thinks

00:17:33 ◼   ► about the iPhone after a week.

00:17:35 ◼   ► I don't know, I think it's so weird.

00:17:38 ◼   ► And I think people are just unsatisfied.

00:17:40 ◼   ► I mean, so like our day one reaction,

00:17:42 ◼   ► we can sit here and say,

00:17:42 ◼   ► "Hey, this is really good for day one,

00:17:45 ◼   ► but it's, you know, it's day one."

00:17:48 ◼   ► the thought on the internet is that you didn't get one at all,

00:17:53 ◼   ► which is not true, you did get one.

00:17:56 ◼   ► And then they think that you're complaining

00:18:02 ◼   ► because you didn't get one early enough.

00:18:06 ◼   ► - Right.

00:18:07 ◼   ► - That's what Twitter seems to be.

00:18:09 ◼   ► - Yeah, but you know what though,

00:18:10 ◼   ► and that's why, this is why people don't complain about,

00:18:13 ◼   ► like privately, I got, after I posted a few things

00:18:17 ◼   ► last night about, oh, thank God Apple seeded these YouTubers.

00:18:20 ◼   ► - Yes.

00:18:21 ◼   ► - Or the one that was really good was the thank God

00:18:23 ◼   ► Mike Allen got one so that his 19 year old nephew,

00:18:25 ◼   ► the emoji expert can tell us what he thinks about it.

00:18:29 ◼   ► And the reason other people don't tweet stuff like that

00:18:33 ◼   ► is 'cause they don't wanna deal with the blowback

00:18:35 ◼   ► from the people who are saying that I'm bitter or whatever.

00:18:38 ◼   ► I don't care.

00:18:39 ◼   ► I don't think this was a good review strategy for Apple.

00:18:44 ◼   ► And again, not selfishly.

00:18:45 ◼   ► I just think it's unsatisfying.

00:18:47 ◼   ► I think that, ignore me, ignore what people are saying

00:18:51 ◼   ► about what I vlogged last night.

00:18:54 ◼   ► But I just look on Twitter and I see people

00:18:56 ◼   ► who have tons of questions and just people,

00:18:58 ◼   ► like the type of people who listen to the show

00:19:00 ◼   ► and who read our websites, like they have tons of questions

00:19:03 ◼   ► and they're not answered and they would be

00:19:05 ◼   ► if there were a wider range of reviews.

00:19:08 ◼   ► And I totally get the idea that Apple wants to expand

00:19:12 ◼   ► the media that they're reaching and that YouTube

00:19:14 ◼   ► is where young people go to get their news

00:19:16 ◼   ► and to read, you know, to reviews.

00:19:18 ◼   ► Like reviews that aren't on YouTube don't reach young people

00:19:20 ◼   ► like that's all my kid watches.

00:19:22 ◼   ► Like he's super into video games.

00:19:24 ◼   ► - What would you have done differently?

00:19:26 ◼   ► - I would have, I would have,

00:19:29 ◼   ► I would have done the expansion to YouTube,

00:19:32 ◼   ► invite them in for the hands-on last week,

00:19:34 ◼   ► do the same thing.

00:19:35 ◼   ► Although I think honestly,

00:19:36 ◼   ► I think they could have picked better YouTubers.

00:19:38 ◼   ► I don't even think they picked the best YouTubers.

00:19:42 ◼   ► Like MKBHD only got his yesterday.

00:19:48 ◼   ► Why he should have the phone for a week?

00:19:50 ◼   ► Why not?

00:19:51 ◼   ► I can't see why you wouldn't want—why wouldn't you want him to have the phone

00:19:55 ◼   ► for a week when the reviews drop?

00:19:58 ◼   ► So I would have done it just as an expansion, you know?

00:20:02 ◼   ► Yes, add these YouTubers.

00:20:04 ◼   ► And sure, if you want to cull the list of reviewers, you could cull it, but I'd certainly

00:20:07 ◼   ► have had more than three in the United States.

00:20:09 ◼   ► That's an interesting number for the entire US.

00:20:14 ◼   ► But you know, they had a strategy going into it.

00:20:18 ◼   ► So I think it's important that people know that you did get one.

00:20:26 ◼   ► That even though you didn't post a review, I mean, I had people even tweeting me today

00:20:32 ◼   ► and said, you know, that you were upset that you didn't get one.

00:20:36 ◼   ► And I didn't want to say, because it's not my place.

00:20:38 ◼   ► Well, we did get one. You know, it's not that he didn't. He has one. So, anyway.

00:20:46 ◼   ► I actually posted, just before we started recording, I actually posted my reviewed roundup

00:20:50 ◼   ► where I said that I got one yesterday and my four bullet points, you know, and then I linked to some

00:20:56 ◼   ► excerpts from Panzarino's and Ngo'em's reviews. So, as we speak, people know that I have one,

00:21:01 ◼   ► but I wasn't going to wake up at six in the morning just to write. I got an iPhone yesterday,

00:21:05 ◼   ► and it's okay so far. Published. [Laughter]

00:21:08 ◼   ► Pete: Yeah. So, will you post a review?

00:21:13 ◼   ► Pete: Oh, definitely. I don't know who knows when.

00:21:16 ◼   ► Pete: [Laughter]

00:21:16 ◼   ► Pete; Now, the way I write, it might be December, but no, definitely. I think it's way too interesting.

00:21:23 ◼   ► Pete; [Laughter]

00:21:24 ◼   ► Pete; Yeah. Well, I'm going to post a follow-up to the points. I mean, if you look at what I wrote

00:21:31 ◼   ► yesterday, most of it is on Face ID, just because I was -

00:21:34 ◼   ► is so fascinating with Face ID.

00:21:37 ◼   ► - It overwhelms the initial,

00:21:40 ◼   ► to me the two things that overwhelm the initial few hours

00:21:44 ◼   ► with the device are Face ID and the lack of a home button.

00:21:48 ◼   ► And we could do a whole segment on that, we will.

00:21:51 ◼   ► But let me take a break here, let me take a break

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00:24:09 ◼   ► So the lack of a home button,

00:24:11 ◼   ► that's to me is the next dominating aspect of this phone.

00:24:16 ◼   ► And I'll just add in as a side note,

00:24:21 ◼   ► and as a very noted critic of the notch,

00:24:25 ◼   ► I don't notice the notch.

00:24:28 ◼   ► I really don't, I still don't like it,

00:24:29 ◼   ► but I have to say, in use, exactly as told to me

00:24:34 ◼   ► by Apple product marketing people,

00:24:36 ◼   ► you stop noticing it.

00:24:40 ◼   ► It's like your eyes just don't go to the top that often.

00:24:42 ◼   ► - Well, and that's what I found,

00:24:44 ◼   ► and that's what I wrote yesterday.

00:24:46 ◼   ► I wanted to get the notch thing out of the way.

00:24:48 ◼   ► It was the first thing that I talked about,

00:24:50 ◼   ► and I said, I look at the screen,

00:24:54 ◼   ► I look at the content of what I'm trying to do there,

00:24:59 ◼   ► and the notch is not part of that.

00:25:01 ◼   ► It's not like the notch is sitting right

00:25:02 ◼   ► in the middle of the screen where you're cursing at it

00:25:04 ◼   ► every time you look at it.

00:25:06 ◼   ► - I only think about it when I want to think about it.

00:25:09 ◼   ► And I think, hey, you know what?

00:25:10 ◼   ► I haven't really looked at that notch in a while.

00:25:12 ◼   ► And then I stare at it and I think,

00:25:13 ◼   ► I still think it looks stupid.

00:25:14 ◼   ► (laughing)

00:25:16 ◼   ► - You're not supposed to do that, John.

00:25:20 ◼   ► - But it doesn't just pop into my head nonstop

00:25:23 ◼   ► like the lack of a home button does.

00:25:25 ◼   ► The home button thing is just over and over and over again.

00:25:29 ◼   ► Maybe like one day in, what am I at here?

00:25:31 ◼   ► I'm at about 28 hours into using this phone.

00:25:35 ◼   ► I believe it.

00:25:36 ◼   ► Panzareno said it takes about three or four days

00:25:39 ◼   ► and then it just clicks.

00:25:40 ◼   ► And then by like his sixth day,

00:25:43 ◼   ► when he went back to his iPhone 8,

00:25:44 ◼   ► he was swiping up instead of pressing the home button

00:25:47 ◼   ► that your habits reverse.

00:25:50 ◼   ► But 10 years of home button habits

00:25:52 ◼   ► it's hard to break. It really is.

00:25:55 ◼   ► - Well, and I think part of doing these reviews

00:26:00 ◼   ► and looking at this, I think that we're hyper aware

00:26:04 ◼   ► of a lot of these different things.

00:26:06 ◼   ► And I was so hyper aware of it

00:26:09 ◼   ► that after a couple of hours yesterday,

00:26:12 ◼   ► when I would pick up the phone,

00:26:14 ◼   ► I was trying to pick up the phone and swipe at the same time

00:26:20 ◼   ► because that's the way that I've seen people at Apple do it.

00:26:25 ◼   ► And it's so quick and yes, that does work.

00:26:29 ◼   ► So I was so aware of trying to do that,

00:26:32 ◼   ► that I wasn't looking for the home button

00:26:34 ◼   ► after a couple of hours.

00:26:36 ◼   ► So that made a big difference for me.

00:26:39 ◼   ► - In practice and you know, some of this stuff,

00:26:45 ◼   ► it's like, I think everybody is,

00:26:47 ◼   ► from the reviews I've read,

00:26:48 ◼   ► it just seems like everybody's consensus is the same,

00:26:51 ◼   ► is that in practice, the key to understanding face ID

00:26:56 ◼   ► is that it doesn't feel like a step.

00:27:00 ◼   ► It doesn't feel like one of the steps

00:27:02 ◼   ► to unlocking your phone is engaging touch ID.

00:27:05 ◼   ► You just stare at your phone, you swipe up from the bottom,

00:27:09 ◼   ► and you're at home screen or back where you were,

00:27:12 ◼   ► or wherever you were before the phone was locked.

00:27:14 ◼   ► It's exactly, it feels exactly like

00:27:17 ◼   ► not having a passcode period.

00:27:19 ◼   ► - Right, yeah.

00:27:21 ◼   ► - And I think back--

00:27:23 ◼   ► - If you do it that way, that's exactly what it feels like.

00:27:27 ◼   ► - And I think back to the, like, you know,

00:27:30 ◼   ► I don't wanna make too big a deal

00:27:32 ◼   ► out of the 10th anniversary thing,

00:27:33 ◼   ► and I really don't think that that's,

00:27:36 ◼   ► I think that was a goal, but it's not like Apple

00:27:39 ◼   ► could've shipped this phone a year ago and held it.

00:27:42 ◼   ► And it's not like if it had been ready a year ago,

00:27:45 ◼   ► they wouldn't have shipped it, right?

00:27:47 ◼   ► They weren't gonna just wait a year

00:27:49 ◼   ► so that they could have it on the 10th anniversary year.

00:27:51 ◼   ► I mean, nobody cares.

00:27:52 ◼   ► But you can't help but think back,

00:27:56 ◼   ► 10 is a nice round number because of the number,

00:28:00 ◼   ► at least in our system.

00:28:02 ◼   ► I think back to the original iPhone

00:28:07 ◼   ► and when it was unveiled on stage at Macworld.

00:28:10 ◼   ► And it really was, it sounds silly,

00:28:15 ◼   ► but one of the biggest features was slide to unlock, right?

00:28:19 ◼   ► Because it emphasized everything about the phone.

00:28:23 ◼   ► It was the touch screen, you know,

00:28:25 ◼   ► and the whole thing is a screen, it's just a touch screen,

00:28:29 ◼   ► but how do you keep it from, you know, making pocket calls

00:28:33 ◼   ► when it's in your purse or your pocket or whatever?

00:28:34 ◼   ► Well, it's locked, and then how do you unlock it?

00:28:37 ◼   ► There's a big button and it says slide to unlock,

00:28:40 ◼   ► and you slide it across the screen,

00:28:41 ◼   ► and you're unlocked, and you're in.

00:28:44 ◼   ► And when Jobs did it, everybody like oohed and awed,

00:28:47 ◼   ► 'cause it was looked, right?

00:28:49 ◼   ► It looked cool, and it also looked like

00:28:53 ◼   ► super brain dead easy.

00:28:55 ◼   ► Like nobody even needs to be told how to do it.

00:28:57 ◼   ► It actually told you right there in the interface,

00:29:00 ◼   ► in the little channel that the slider went on,

00:29:02 ◼   ► it said slide to unlock.

00:29:04 ◼   ► And it even had like that beautiful animation,

00:29:07 ◼   ► like a glossy highlight that went in the direction

00:29:11 ◼   ► you were supposed to slide the thing to unlock.

00:29:14 ◼   ► But if you think about it, it was like we were so,

00:29:16 ◼   ► collectively, it's only 10 years ago,

00:29:18 ◼   ► but collectively, we as a society were so naive

00:29:21 ◼   ► about device security that, I mean,

00:29:25 ◼   ► I don't think I locked my first iPhone

00:29:27 ◼   ► with a passcode, right?

00:29:28 ◼   ► It was, you know, slide to unlock was the way

00:29:31 ◼   ► you were supposed to unlock it.

00:29:32 ◼   ► You weren't supposed to slide to unlock

00:29:34 ◼   ► and then type in a code.

00:29:35 ◼   ► Like imagine if that's what would have happened on stage.

00:29:39 ◼   ► That's what I'm trying to get at.

00:29:40 ◼   ► Like if, you know, it's like, look at how beautiful this,

00:29:42 ◼   ► you slide to unlock it.

00:29:43 ◼   ► And then all of a sudden you're typing in, you know,

00:29:45 ◼   ► one, one, one, one on stage.

00:29:48 ◼   ► Like it would have ruined the effect.

00:29:49 ◼   ► It's like Face ID has brought us back to that.

00:29:52 ◼   ► Where now you just have, you just slide,

00:29:55 ◼   ► you slide up instead of over,

00:29:56 ◼   ► but you just slide on the lock screen and you're in.

00:30:03 ◼   ► - You know what surprised me the most about this?

00:30:06 ◼   ► Over all, everything is the size of the iPhone 10.

00:30:11 ◼   ► Doesn't that shock you?

00:30:13 ◼   ► - It does.

00:30:14 ◼   ► - The iPhone 10 is more the size of the iPhone 8

00:30:18 ◼   ► than the 8 Plus.

00:30:20 ◼   ► - In person, like I've got them right on top of each other

00:30:23 ◼   ► right now, it's very, very, it's much closer in size

00:30:26 ◼   ► than the numbers alone would make you think.

00:30:30 ◼   ► - Right.

00:30:31 ◼   ► It's literally the size, I have my year old Pixel,

00:30:36 ◼   ► Google, you know, the old Google Pixel here,

00:30:38 ◼   ► but I have the small one, not the XL one.

00:30:40 ◼   ► It's almost exactly the same size.

00:30:42 ◼   ► And that's a phone that I always thought

00:30:43 ◼   ► was only very slightly bigger than an iPhone.

00:30:46 ◼   ► In my pocket, like yesterday in New York,

00:30:49 ◼   ► when I first got the iPhone 10,

00:30:51 ◼   ► I couldn't complete the setup because I needed wifi.

00:30:54 ◼   ► So I was gonna wait to take the Amtrak home

00:30:56 ◼   ► and then do an iCloud backup once I got home.

00:31:00 ◼   ► But I had it set up as like a new device

00:31:03 ◼   ► so I could use it, you know, start using it right away.

00:31:06 ◼   ► But I had my regular personal iPhone in my other pocket

00:31:09 ◼   ► and I actually was getting confused,

00:31:10 ◼   ► like taking it out of my pocket.

00:31:12 ◼   ► I was like, oh, I thought that I had the new one

00:31:13 ◼   ► in this pocket and it was the new one.

00:31:15 ◼   ► It just felt like my old one in hand.

00:31:19 ◼   ► - Yeah, well, I've been using the Plus version.

00:31:23 ◼   ► So the Plus in your pocket, you can feel it.

00:31:27 ◼   ► It feels big.

00:31:29 ◼   ► know, but the eight feels normal in your pocket, the 10 feels normal in your pocket. But when you

00:31:39 ◼   ► fire up the screen and you see that, it's just that the 10 is just all screen. So, I really like it.

00:31:49 ◼   ► Now, as we're talking here, I'm lifting my phone up and locking it over and over again,

00:31:55 ◼   ► just to see if it'll fail. And it doesn't, it won't. It won't fail. It opens every time.

00:32:00 ◼   ► Pete: I'm going to put my glasses on.

00:32:02 ◼   ► I'm doing the same thing.

00:32:03 ◼   ► There's a really neat thing and it sounded like a gimmick.

00:32:12 ◼   ► Pete; Aha!

00:32:12 ◼   ► Pete; What happened?

00:32:13 ◼   ► Pete; It just failed.

00:32:15 ◼   ► Pete; Do you have your glasses down?

00:32:16 ◼   ► Pete; I put my glasses on and put them at the edge of my nose and I purposely…

00:32:21 ◼   ► Pete; There you go.

00:32:21 ◼   ► Pete; Did that sound perfect? You know what I didn't even try yet?

00:32:24 ◼   ► And it was too late in the day.

00:32:26 ◼   ► And it just goes to show like how,

00:32:29 ◼   ► what folly it is to think that you can write a full review

00:32:32 ◼   ► in 18 hours or whatever.

00:32:33 ◼   ► I didn't even try it with sunglasses.

00:32:36 ◼   ► And by the time I thought of it,

00:32:37 ◼   ► it was right before we were gonna start recording.

00:32:39 ◼   ► I'll tell you what, my sunglasses,

00:32:41 ◼   ► at least in my office, I'm not outdoors.

00:32:43 ◼   ► I don't know if it makes a difference

00:32:45 ◼   ► if you're actually indoors or outdoors,

00:32:47 ◼   ► but in my office, it won't unlock

00:32:49 ◼   ► when I have my sunglasses on.

00:32:51 ◼   ► So I don't know if I,

00:32:53 ◼   ► I mean, and I just have regular Ray-Bans. I don't have like any kind of, they're not like

00:32:57 ◼   ► mirrored lenses, they're not polarized lenses, they're just regular Ray-Ban sunglass lenses.

00:33:03 ◼   ► But it did not work for me.

00:33:05 ◼   ► Pete: I tried to, just for fun today, I turned my phone, I set it down on the table

00:33:14 ◼   ► and turned it upside down and tried to do my face ID upside down and it wouldn't open. But

00:33:21 ◼   ► But when I set it down on the table

00:33:22 ◼   ► and did it right side up, it did.

00:33:24 ◼   ► I don't know if that's a thing or not.

00:33:27 ◼   ► - I thought it was interesting how many of the reviewers,

00:33:29 ◼   ► even with the small number of reviewers that there were,

00:33:31 ◼   ► already found twins to test it with.

00:33:34 ◼   ► - Yeah.

00:33:36 ◼   ► - I know Lance found twins and Nicole found twins too.

00:33:41 ◼   ► I think Panzareno was the only one

00:33:42 ◼   ► who didn't have a set of twins.

00:33:44 ◼   ► But in both cases, the twins were able to unlock it.

00:33:47 ◼   ► I don't think that's that big a deal.

00:33:49 ◼   ► I mean, it's easy for me to say

00:33:51 ◼   ► 'cause I don't have a twin brother.

00:33:52 ◼   ► (laughing)

00:33:54 ◼   ► But I think most people I know who do have a twin sibling

00:33:59 ◼   ► trust them pretty well.

00:34:00 ◼   ► I mean, it's not-- - Well, yeah.

00:34:02 ◼   ► - You know what I mean?

00:34:03 ◼   ► Like it's not bad enough.

00:34:04 ◼   ► It's not a problem if you trust your twin.

00:34:07 ◼   ► I mean, they probably know your pin code anyway, right?

00:34:11 ◼   ► Now, if you-- - I mean,

00:34:14 ◼   ► if that's a big problem for you,

00:34:16 ◼   ► then you need to use a passcode instead of face ID.

00:34:19 ◼   ► - Right.

00:34:20 ◼   ► I mean, I guess it could be a problem for like teenagers,

00:34:23 ◼   ► maybe like, maybe teenagers are more likely

00:34:26 ◼   ► to wanna get into their sibling's phone

00:34:28 ◼   ► and screw around with it, I don't know.

00:34:31 ◼   ► I mean, it's, it is what it is.

00:34:33 ◼   ► - Yeah, and there's nothing that Face ID can do about that.

00:34:40 ◼   ► - Right.

00:34:41 ◼   ► - It's mapping the face and mapping the depth

00:34:43 ◼   ► and doing everything that it should do.

00:34:46 ◼   ► But if you have a twin, well,

00:34:49 ◼   ► - Not much we can do about that.

00:34:51 ◼   ► (laughing)

00:34:52 ◼   ► Luckily you and I, neither one of us have twins, so.

00:34:55 ◼   ► - I'm trying to think what else here.

00:34:58 ◼   ► - What about the gestures?

00:35:02 ◼   ► - Like which ones?

00:35:03 ◼   ► - I think that Apple, okay, there's two things here

00:35:07 ◼   ► that I think Apple did a really good job with.

00:35:10 ◼   ► One is moving Touch ID apps automatically over to Face ID.

00:35:19 ◼   ► So when I opened my banking apps, it says,

00:35:22 ◼   ► do you want to activate Touch ID?

00:35:25 ◼   ► And I said, okay, this is gonna be interesting

00:35:28 ◼   ► because I don't have Touch ID on this phone.

00:35:30 ◼   ► So yes, I do wanna activate Touch ID

00:35:34 ◼   ► and then Face ID automatically activated for it.

00:35:38 ◼   ► So Apple automatically moved that over for the developers

00:35:43 ◼   ► until they get a chance to update their apps.

00:35:45 ◼   ► One password, when I opened it up, it said,

00:35:49 ◼   ► do you want to do touch ID? I said yes and it came up with a message that I

00:35:54 ◼   ► actually posted in the review and said this app is not set up for face ID it's

00:36:00 ◼   ► set up for touch ID would you like to use face ID and I said yes. So either one

00:36:06 ◼   ► of those two things is fine with me. I was just happy to see that you know for

00:36:12 ◼   ► my banking stuff and for app setup for using 1Password,

00:36:17 ◼   ► I could use Face ID automatically out of the box.

00:36:21 ◼   ► I don't have to sit and wait.

00:36:23 ◼   ► Remember when we have to wait for developers

00:36:26 ◼   ► to update their apps to take advantage

00:36:28 ◼   ► of some of these new features and this time we don't.

00:36:31 ◼   ► So I think they did a really good job with that.

00:36:33 ◼   ► - It's one of those features where it's clear

00:36:37 ◼   ► and Apple does not like to talk about timelines.

00:36:41 ◼   ► I know from talking to Panzorino, there was a question,

00:36:44 ◼   ► that group of journalists who got the reviews

00:36:47 ◼   ► a week in advance, they all met with Apple executives

00:36:51 ◼   ► together last week.

00:36:53 ◼   ► Sort of like that Mac round table

00:36:56 ◼   ► that I was at earlier in the year.

00:36:58 ◼   ► And there was a question about how long Face ID

00:37:01 ◼   ► was in development and they were like going to answer

00:37:04 ◼   ► and then somebody cut it off.

00:37:06 ◼   ► It's like, no, we're not gonna talk about timelines.

00:37:09 ◼   ► Apple does not like to talk about how long stuff

00:37:12 ◼   ► was in the works, but it's very, very obvious to me

00:37:15 ◼   ► that Face ID was in the works at least as long as Touch ID,

00:37:20 ◼   ► 'cause everything surrounding Touch ID's APIs

00:37:24 ◼   ► is not touch-specific or fingerprint-specific.

00:37:28 ◼   ► It's like the name of the kit is, I think, biometric kit.

00:37:31 ◼   ► Like, they've had ideas, and who knows?

00:37:34 ◼   ► They might have other ideas too, in addition to Face ID,

00:37:38 ◼   ► But they've been thinking about biometrics collectively rather than fingerprints specifically,

00:37:45 ◼   ► obviously, from the get-go.

00:37:46 ◼   ► And the fact that, like you said, the apps just work is proof of it because they're

00:37:50 ◼   ► just making the… effectively, the app just says, "Okay, if you permit it, give me a

00:37:58 ◼   ► biometric authentication."

00:38:00 ◼   ► And the dialog box they show might say touch ID, but that's because the developer was

00:38:05 ◼   ► making an assumption that they shouldn't have made.

00:38:08 ◼   ► That's just what they typed.

00:38:09 ◼   ► But the API they call is just saying,

00:38:11 ◼   ► give me a biometric authentication.

00:38:13 ◼   ► And when you use it on the iPhone 10, it just works.

00:38:16 ◼   ► So my Amex app is exactly like that.

00:38:18 ◼   ► So that's one of those apps that I get,

00:38:21 ◼   ► it makes sense, I guess, for something financial

00:38:22 ◼   ► where even when you restore from iCloud,

00:38:25 ◼   ► it doesn't remember your credentials.

00:38:27 ◼   ► Like I had to, like that's one of those apps

00:38:29 ◼   ► where I had to re-authenticate.

00:38:32 ◼   ► And when I did, it literally said,

00:38:35 ◼   ► same thing that you're talking about where it was like, do you want to set up touch ID? And I,

00:38:39 ◼   ► and it even said, like, I think the OS gave me a warning that said, this app has not been updated

00:38:43 ◼   ► for face ID. Do you want to go ahead? And I said, yes. And again, like you said, it just works.

00:38:48 ◼   ► Tim Cynova Yeah. I was, I was very,

00:38:51 ◼   ► very glad to see that because that makes the experience just seamless for the user. Okay. The

00:38:58 ◼   ► app hasn't been updated yet, but Apple doesn't care because we have another security methods

00:39:03 ◼   ► that's even more secure than touch ID.

00:39:05 ◼   ► - One of the things I've been thinking about

00:39:08 ◼   ► ever since iOS 11 shipped,

00:39:10 ◼   ► and I guess iOS 10 was similar too,

00:39:13 ◼   ► but I think Apple has been thinking about this for a while

00:39:15 ◼   ► is that when you're on your lock screen

00:39:17 ◼   ► and you've got a couple of notifications,

00:39:20 ◼   ► one of the things that's annoyed me ever since,

00:39:22 ◼   ► like for the last six weeks,

00:39:23 ◼   ► ever since I started imagining using Face ID

00:39:26 ◼   ► is that when you tap on one of those notifications,

00:39:28 ◼   ► like let's say here's an iMessage from you

00:39:30 ◼   ► and I tap that message,

00:39:32 ◼   ► So with touch ID, I would then have to move my thumb

00:39:37 ◼   ► from where I touch the notification down to the bottom

00:39:42 ◼   ► to do my fingerprint.

00:39:44 ◼   ► Whereas now I just touch the notification and boom,

00:39:47 ◼   ► it just opens messages.

00:39:51 ◼   ► - Right.

00:39:52 ◼   ► - Like I really do think even just one day in face ID,

00:39:56 ◼   ► I'm sold, it is better than touch ID.

00:39:58 ◼   ► And this is just the first generation.

00:40:01 ◼   ► - Well, and Panzareno made an interesting point

00:40:06 ◼   ► that he, you remember when we moved from Touch ID Gen 1

00:40:12 ◼   ► to Gen 2, I mean Gen 2 was so fast

00:40:15 ◼   ► that before you used to be able to touch the home button

00:40:17 ◼   ► and just take a look at your notifications.

00:40:19 ◼   ► - That's right.

00:40:20 ◼   ► - Gen 2, you touch the button

00:40:21 ◼   ► and you were already unlocked, you know?

00:40:24 ◼   ► So he said that he would be happy

00:40:28 ◼   ► if it was somewhere in between Gen 1 and Gen 2.

00:40:31 ◼   ► And that's basically where he felt that it landed.

00:40:34 ◼   ► And I would, I'd say that's fair,

00:40:37 ◼   ► but it's certainly not slow at all.

00:40:43 ◼   ► It's not as slow as Gen 1 Touch ID was.

00:40:46 ◼   ► Face ID is a lot faster than that.

00:40:48 ◼   ► And I think it's, in a lot of ways,

00:40:50 ◼   ► it's a lot more convenient

00:40:52 ◼   ► because as soon as you pick the phone up,

00:40:55 ◼   ► even if you're gonna use Touch ID,

00:40:57 ◼   ► you would pick the phone up

00:41:00 ◼   ► And as you're raising it, maybe put your thumb on it

00:41:03 ◼   ► to unlock.

00:41:04 ◼   ► Well, the same thing is kind of happening.

00:41:06 ◼   ► You put your thumb down there and you're swiping up

00:41:08 ◼   ► and as your phone lifts, it's unlocked.

00:41:11 ◼   ► So I don't have any problems with the speed,

00:41:17 ◼   ► but you have to think that it's only gonna get better.

00:41:20 ◼   ► It's not gonna get worse.

00:41:22 ◼   ► - Right.

00:41:22 ◼   ► - So the other thing that I was really impressed with

00:41:26 ◼   ► is the amount of gestures that,

00:41:29 ◼   ► I mean, there's a lot of gestures that we had

00:41:31 ◼   ► with the iPhone for years.

00:41:35 ◼   ► But if you're scrolling through your pages of apps

00:41:40 ◼   ► and you wanna go back to the very first screen,

00:41:42 ◼   ► you just swipe up and it'll zoom you back

00:41:45 ◼   ► to the first screen.

00:41:46 ◼   ► That to me is kind of cool.

00:41:49 ◼   ► They were thinking about that.

00:41:50 ◼   ► They know that people, before you used to just hit

00:41:53 ◼   ► the home button and it would zoom you back.

00:41:55 ◼   ► Well, now you just swipe up on whatever screen you're on

00:41:58 ◼   ► and it'll flick you back to the first one.

00:42:00 ◼   ► - Yeah, that swipe up kinda is the new home button.

00:42:03 ◼   ► Even in areas like that.

00:42:05 ◼   ► I hadn't noticed that, but now that you say it,

00:42:06 ◼   ► it does work.

00:42:08 ◼   ► That's pretty cool. - Yeah, that one,

00:42:10 ◼   ► I don't know why, but I end up using that one quite a bit.

00:42:14 ◼   ► And then you swipe down from the right side,

00:42:16 ◼   ► you get to Control Center.

00:42:18 ◼   ► You swipe down from the left side,

00:42:20 ◼   ► you get your notifications.

00:42:22 ◼   ► - One of the things that's interesting to me

00:42:25 ◼   ► about Control Center is that you don't have

00:42:27 ◼   ► swipe far. It's like, you know how when you do notification center, it pulls down as you pull,

00:42:37 ◼   ► like if you pull down one inch, you only see one inch of notification center. If you pull down two

00:42:43 ◼   ► inches, you see two inches. It's one to one with your finger. And I think the idea there is that

00:42:48 ◼   ► you might just want to peek at the bottom one and then let go. But with control center, it doesn't

00:42:53 ◼   ► do that, which is what I expected it to do. Instead, you just sort of swipe down about a

00:42:57 ◼   ► quarter inch and the whole control center is there. And the reason I think that that's a

00:43:02 ◼   ► good idea is that you don't, it makes it a lot easier to open control center than I thought it

00:43:08 ◼   ► was going to be. Yeah. Yeah, I don't know why, but I never used control center a whole lot until

00:43:19 ◼   ► recently. And I really, I can't figure out why. Because there's a lot of good stuff in there,

00:43:27 ◼   ► that you can use. But I would mostly use Control Center to turn on the flashlight.

00:43:34 ◼   ► Yep.

00:43:34 ◼   ► (Laughter)

00:43:35 ◼   ► That was it. That was Control Center for me, the flashlight. I could take everything else out of

00:43:42 ◼   ► there and just put a big flashlight button. But now I am using Control Center a bit more.

00:43:47 ◼   ► It's interesting to me how many little things have changed only for the iPhone 10 and not

00:43:52 ◼   ► for the iPhone 8.

00:43:55 ◼   ► For example, when you're on the lock screen and you want to jump to the camera just without

00:44:02 ◼   ► even unlocking the phone, on the iPhone 8 and iPhone 7 and iPhone 6 and 6S and every

00:44:08 ◼   ► other phone running iOS 11, when you're on the lock screen, you swipe from the right

00:44:14 ◼   ► to the left and the camera slides into view.

00:44:18 ◼   ► And you could still do that if you want.

00:44:22 ◼   ► But they also added this little camera button at the corner

00:44:25 ◼   ► that you can just sort of give a force press to

00:44:27 ◼   ► and it clicks, it gives you some haptic feedback

00:44:31 ◼   ► and you jump right in.

00:44:32 ◼   ► And I kind of, I like that because I feel like

00:44:35 ◼   ► that swipe gesture is often hard to make one-handed.

00:44:37 ◼   ► - Yeah.

00:44:40 ◼   ► - And I love the haptic feedback of knowing, okay, I'm in.

00:44:43 ◼   ► So if you're not even looking at the phone,

00:44:45 ◼   ► you already know that the camera's on

00:44:47 ◼   ► because you get that little bit of haptic feedback.

00:44:49 ◼   ► But it's so interesting-

00:44:50 ◼   ► - And the same with the flashlight button.

00:44:52 ◼   ► - Right, it's so interesting to me though

00:44:53 ◼   ► that that's only on the X and none of the other iPhones.

00:44:56 ◼   ► I'm not quite sure why that is.

00:44:58 ◼   ► Yeah, and the flashlight's the exact same way

00:44:59 ◼   ► where you don't have to swipe or anything.

00:45:01 ◼   ► You can just give it a force tap and it clicks.

00:45:04 ◼   ► Very nice click.

00:45:05 ◼   ► Oh, before I forget, I don't wanna forget.

00:45:10 ◼   ► Another little feature.

00:45:12 ◼   ► This is obviously not like a flagship,

00:45:15 ◼   ► wow, we could talk about it forever.

00:45:17 ◼   ► But I really, really like it one day in,

00:45:19 ◼   ► is the fact that you can wake the phone

00:45:21 ◼   ► just by tapping the screen.

00:45:23 ◼   ► - Yes. - Anywhere.

00:45:25 ◼   ► - Yes.

00:45:26 ◼   ► - That might be the one aspect of the iPhone X

00:45:30 ◼   ► that I'm already so used to that I could never go back.

00:45:32 ◼   ► Even after 10 years of never being able

00:45:34 ◼   ► to wake my phone with a tap on the screen,

00:45:36 ◼   ► now that I can wake my phone with a tap on the screen,

00:45:38 ◼   ► I feel like we were living like animals.

00:45:41 ◼   ► (laughs)

00:45:43 ◼   ► Did you notice this though?

00:45:47 ◼   ► That if you have notifications on the screen

00:45:51 ◼   ► and you tap the screen and there's mail message,

00:45:56 ◼   ► it'll say the name and it'll just say mail message.

00:45:59 ◼   ► It won't give you the detail of what the message is

00:46:02 ◼   ► until you lift it up and it will unlock.

00:46:05 ◼   ► - Right.

00:46:06 ◼   ► - And then it will fill in the preview

00:46:09 ◼   ► of what the messages are.

00:46:10 ◼   ► - Well, and it's not-- - But while it's locked,

00:46:13 ◼   ► it won't. - It's not unlocking.

00:46:14 ◼   ► It's like, you know what I mean?

00:46:17 ◼   ► Like it's not taking you away from the lock screen.

00:46:20 ◼   ► It's just-- - No.

00:46:21 ◼   ► - It's just saying-- - It's authenticating.

00:46:23 ◼   ► - Right, it's authenticating.

00:46:24 ◼   ► And they do show it with a lock,

00:46:25 ◼   ► but the lock animates and it swings open.

00:46:28 ◼   ► But all it means is, okay, I know it's you.

00:46:31 ◼   ► - Yeah, and then it will,

00:46:33 ◼   ► as soon as you do that,

00:46:35 ◼   ► all of the messages, notifications,

00:46:37 ◼   ► will fill out with their preview.

00:46:40 ◼   ► And then you can swipe up to unlock if you want

00:46:43 ◼   ► or you can just put it back down.

00:46:45 ◼   ► - Apparently that was a feature before.

00:46:47 ◼   ► I did not know that.

00:46:48 ◼   ► I never turned that on.

00:46:49 ◼   ► So you can do that with a Touch ID iPhone.

00:46:51 ◼   ► But I feel like it's such a natural fit for Face ID.

00:46:56 ◼   ► What did I call the feature?

00:47:00 ◼   ► The attention awareness, the attention awareness.

00:47:02 ◼   ► - The attention awareness, yeah.

00:47:04 ◼   ► Do you have that turned on?

00:47:05 ◼   ► - Yeah, I do.

00:47:06 ◼   ► At least I think it's on by default, right?

00:47:08 ◼   ► I didn't turn it off.

00:47:10 ◼   ► - It is on by default.

00:47:11 ◼   ► I went in and looked because when I was trying to figure out

00:47:15 ◼   ► those couple of times when face ID wouldn't work,

00:47:17 ◼   ► I thought it was my attention.

00:47:19 ◼   ► It does work too that when my alarm went off

00:47:26 ◼   ► at like quarter after two this morning

00:47:29 ◼   ► to get up and post this first look,

00:47:34 ◼   ► the alarm was ringing and I get up and looked at the phone

00:47:37 ◼   ► and the volume dimmed.

00:47:38 ◼   ► Hmm because it knew that it had my attention. I was looking at the phone the volume dim down

00:47:44 ◼   ► so

00:47:46 ◼   ► even even though I was

00:47:48 ◼   ► You know tired as hell I wanted to try that

00:47:52 ◼   ► So I actually picked up the phone and looked at it to see if it would work and it did the volume dim down and one

00:47:58 ◼   ► Of the other things that it'll do is it will not dim the screen if you're viewing like a web page

00:48:04 ◼   ► Because it knows that you it has your attention. Yep

00:48:08 ◼   ► So, you know, that kind of stuff is useful. You know, you often see the phone dim the screen,

00:48:14 ◼   ► you have to tap it to bring it back again, but if it knows that you're looking at it, it won't.

00:48:19 ◼   ► Pete: It's just one more step towards making little, helpful C-3PO style robots.

00:48:23 ◼   ► [Laughter]

00:48:24 ◼   ► Pete; Right?

00:48:25 ◼   ► [Laughter]

00:48:26 ◼   ► Pete; Right? I mean, that's obviously where technology is going. I mean,

00:48:30 ◼   ► I've talked about this before, but it's like, why shouldn't your phone know who you are? Like,

00:48:34 ◼   ► I can recognize a person, why can't a computer? Computers are very good at pattern matching.

00:48:38 ◼   ► You wouldn't tolerate having an employee who couldn't recognize you.

00:48:45 ◼   ► So why do none of our devices recognize us? Why can't my TV know that when I turn the TV on,

00:48:56 ◼   ► nine times out of 10, I want the Apple TV as the input? And with my wife, nine times out of 10,

00:49:01 ◼   ► and she wants the TiVo.

00:49:02 ◼   ► So like, the TV should know who we are,

00:49:05 ◼   ► and if it sees that Amy is watching TV by herself,

00:49:08 ◼   ► as soon as she turns the TV on,

00:49:09 ◼   ► it should switch to the TiVo.

00:49:11 ◼   ► - It doesn't. - It doesn't, but it should.

00:49:15 ◼   ► - As soon as she walks into the room,

00:49:17 ◼   ► regardless of what you're doing, it should switch to TiVo.

00:49:19 ◼   ► - Yeah, exactly, yeah.

00:49:20 ◼   ► (laughing)

00:49:21 ◼   ► That's pretty much what happens, frankly.

00:49:24 ◼   ► (laughing)

00:49:26 ◼   ► What about reachability?

00:49:29 ◼   ► Do you have reachability on?

00:49:30 ◼   ► I didn't even realize there was some speculation that they had gotten rid of it.

00:49:35 ◼   ► Like the old shortcut for reachability.

00:49:37 ◼   ► This is the feature that like moves the screen halfway down so that you can one-handed, you

00:49:43 ◼   ► can reach the stuff at the top of the screen.

00:49:45 ◼   ► The old shortcut was like, I think it was a double touch of the home button, double

00:49:49 ◼   ► touch, not a, not a double tap or double click.

00:49:52 ◼   ► It was just, just touched the touch ID sensor twice and it would jump down.

00:49:57 ◼   ► So the new one is if you turn it's off by default.

00:50:00 ◼   ► if you turn it on, you go to that little

00:50:02 ◼   ► home button indicator.

00:50:04 ◼   ► What are we calling that thing, do you know?

00:50:05 ◼   ► The horizontal line at the bottom of the screen.

00:50:09 ◼   ► - I don't know what we're calling that.

00:50:10 ◼   ► - Is there a name for that thing?

00:50:12 ◼   ► I don't know. - I don't think so.

00:50:13 ◼   ► - I'll call it the home button,

00:50:14 ◼   ► or the home dash.

00:50:16 ◼   ► - Home dash. (laughs)

00:50:18 ◼   ► - So instead of swiping up on that thing,

00:50:21 ◼   ► which is how you unlock the phone,

00:50:23 ◼   ► you swipe down on it, and you don't have much room,

00:50:26 ◼   ► so it's like a little short down swipe,

00:50:28 ◼   ► and it turns on reachability.

00:50:29 ◼   ► I don't like it.

00:50:30 ◼   ► but I never liked reachability, period.

00:50:32 ◼   ► - Well, one thing that I find with reachability

00:50:37 ◼   ► was for people using the plus versions of the phone,

00:50:42 ◼   ► not so much for the non-plus versions.

00:50:47 ◼   ► To me, the iPhone X is more of a non-plus version.

00:50:51 ◼   ► It's just the screen is big.

00:50:52 ◼   ► So physically, it doesn't feel as big as the plus phone,

00:51:00 ◼   ► but the screen is actually bigger.

00:51:01 ◼   ► - I think that, do you think they're gonna do

00:51:03 ◼   ► a plus size of this phone?

00:51:04 ◼   ► I think next year they're gonna do a plus size.

00:51:07 ◼   ► I think that they'll have a second one

00:51:08 ◼   ► that's like 6.8 inches or something.

00:51:10 ◼   ► Don't you?

00:51:13 ◼   ► I feel like, 'cause I feel like some people love the plus.

00:51:16 ◼   ► And you know, this phone doesn't do like the two panel

00:51:19 ◼   ► layouts for things like mail or messages.

00:51:22 ◼   ► You know how like on a plus phone,

00:51:23 ◼   ► when you rotate the phone sideways,

00:51:25 ◼   ► you get like a sort of a mini iPad layout

00:51:28 ◼   ► where you have two columns, mailboxes and messages.

00:51:31 ◼   ► This phone doesn't do that.

00:51:32 ◼   ► And I feel like some people love that.

00:51:34 ◼   ► I really do think there's room for it

00:51:37 ◼   ► because this phone doesn't feel big at all.

00:51:39 ◼   ► - No, you're right, it doesn't.

00:51:41 ◼   ► I never noticed that.

00:51:42 ◼   ► I never look at my mail or messages on landscape.

00:51:46 ◼   ► - I never do anything on landscape.

00:51:47 ◼   ► The only thing I ever do on landscape is watch videos

00:51:50 ◼   ► or look at pictures or whatever.

00:51:52 ◼   ► - Yeah, I don't think people do much in,

00:51:57 ◼   ► in landscape, to be honest, but watch movies or something like that. I do watch video in

00:52:04 ◼   ► landscape, but that's about it. I never even knew that wasn't there in this one.

00:52:11 ◼   ► Never even thought to look because I don't use it.

00:52:12 ◼   ► Pete: All right, let me take a break here and thank our next sponsor. It's our good

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00:52:51 ◼   ► They're also good for printing things like logos

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00:52:57 ◼   ► Marco Arment has famously made a fracture

00:53:00 ◼   ► of every one of his apps and has it hanging in his office.

00:53:03 ◼   ► I was just visiting with a longtime friend of the show,

00:53:07 ◼   ► Dave Whiskus, in his office in New York,

00:53:09 ◼   ► and he represents a bunch of podcasts

00:53:11 ◼   ► and YouTube shows and stuff like that,

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00:53:32 ◼   ► But anyway, here's what I wanna tell you.

00:53:33 ◼   ► As we record, we're recording on Halloween, October 31st.

00:53:37 ◼   ► We're gonna try to get this show out tonight.

00:53:39 ◼   ► I don't know when you're listening to it.

00:53:41 ◼   ► You might be listening to it tonight on Halloween.

00:53:44 ◼   ► Happy Halloween.

00:53:45 ◼   ► You might be listening next week, early November.

00:53:47 ◼   ► Maybe you're behind a few episodes.

00:53:49 ◼   ► Maybe you're gonna listen in mid-November.

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00:54:07 ◼   ► You can't wait till the last minute to buy a fracture.

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00:54:11 ◼   ► and you're thinking about buying some friends and families,

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00:54:53 ◼   ► But then when you do place an order,

00:54:55 ◼   ► they will ask you a one question survey,

00:54:57 ◼   ► which is where did you hear about Fracture?

00:54:58 ◼   ► And you can tell them you heard about it on the talk show

00:55:02 ◼   ► with your pal, John Gruber and Jim Dalrymple.

00:55:04 ◼   ► What else?

00:55:10 ◼   ► I got a couple other things to talk about.

00:55:12 ◼   ► do it. I think everybody, as far as I've seen, I mean, I haven't done like an exhaustive

00:55:19 ◼   ► survey, but it seems to me that everybody who got one of these review units, either

00:55:25 ◼   ► a week ago or yesterday, the big group of us that got them yesterday, everybody got

00:55:28 ◼   ► the silver one. I don't, I haven't seen anybody post a picture of the space black.

00:55:33 ◼   ► No, I got a silver. Yeah, everybody I know got silver. René was with me yesterday in

00:55:40 ◼   ► in New York, he got silver, I got silver.

00:55:42 ◼   ► I kinda see why.

00:55:45 ◼   ► I personally ordered last Friday night.

00:55:48 ◼   ► Did you order last Friday night, by the way?

00:55:50 ◼   ► - I did not.

00:55:51 ◼   ► - I did, I ordered one Friday night.

00:55:53 ◼   ► Actually, I ordered two.

00:55:54 ◼   ► I got one for me and one for Amy.

00:55:55 ◼   ► We could talk about that in a moment,

00:55:58 ◼   ► but I got the space black.

00:56:00 ◼   ► I always buy black.

00:56:01 ◼   ► It's just, whatever's the blackest black that I can get

00:56:04 ◼   ► is what I get.

00:56:04 ◼   ► Last year was the only time I had a dilemma

00:56:06 ◼   ► because the bastards made me choose between two blacks.

00:56:09 ◼   ► (laughing)

00:56:11 ◼   ► I'm glad I got jet.

00:56:12 ◼   ► I'm glad I got the jet black.

00:56:14 ◼   ► 'Cause I feel like it's,

00:56:16 ◼   ► and it's exactly what I thought when I ordered it,

00:56:18 ◼   ► is I kind of think,

00:56:19 ◼   ► I think that the last year's iPhone 7 flat black

00:56:23 ◼   ► or whatever they, matte black, whatever they called it,

00:56:25 ◼   ► to me looked better.

00:56:26 ◼   ► It looked more like sort of

00:56:29 ◼   ► like a classic piece of camera equipment, like a tool.

00:56:33 ◼   ► But that grippiness of this jet black finish,

00:56:38 ◼   ► it exactly feels like the glass that they've gone to

00:56:41 ◼   ► across the line this year.

00:56:42 ◼   ► And it really, really helps holding the phone

00:56:44 ◼   ► like when you're in warm weather,

00:56:47 ◼   ► wet hands or something like that.

00:56:48 ◼   ► I think the silver kind of pops.

00:56:52 ◼   ► I personally, my own taste just leans towards

00:56:56 ◼   ► the more muted look of the space gray,

00:56:58 ◼   ► but I feel like this silver really pops

00:57:00 ◼   ► because in a way that it's just like almost impossible

00:57:04 ◼   ► to photograph the way that the stainless steel sides

00:57:07 ◼   ► are so shiny.

00:57:09 ◼   ► It's like, it's just such a hard thing to photograph

00:57:12 ◼   ► the shine of like a high gloss stainless steel.

00:57:15 ◼   ► - Yeah, yeah.

00:57:18 ◼   ► Remember when we first talked about the phone colors,

00:57:25 ◼   ► I thought this one almost looked white.

00:57:28 ◼   ► - Yeah.

00:57:29 ◼   ► - You know, it kinda, to me, I'm looking at it now,

00:57:31 ◼   ► to me it kinda does, but it has that silver band and

00:57:37 ◼   ► I like both of them.

00:57:39 ◼   ► I saw both yesterday.

00:57:40 ◼   ► I didn't know which one I was getting

00:57:42 ◼   ► until I got home and unpacked it.

00:57:45 ◼   ► And it honestly, it didn't really matter to me.

00:57:48 ◼   ► I really do like both.

00:57:52 ◼   ► - I kind of wish that the space black one

00:57:53 ◼   ► had the space black glass back,

00:57:55 ◼   ► but still had the shiny chrome sides.

00:57:58 ◼   ► I don't know.

00:58:01 ◼   ► But there is, and there is, again,

00:58:03 ◼   ► this is not an original observation.

00:58:04 ◼   ► I'm pretty sure every review I read today

00:58:07 ◼   ► mentioned it in some way, but the shiny sides really does harken back to the original iPhone

00:58:12 ◼   ► 10 years ago, which had like that sort of chrome border around the display.

00:58:18 ◼   ► Yeah, I, I love the, I love the feel of it. I love the look of it. I think mostly I, as

00:58:30 ◼   ► much as I love, I, and I've said before, I love the big phone. I don't love the big phone.

00:58:36 ◼   ► I love the big screen.

00:58:38 ◼   ► And this, I have an even bigger screen,

00:58:41 ◼   ► but a smaller phone.

00:58:42 ◼   ► So, it feels more comfortable to carry around.

00:58:46 ◼   ► It feels more comfortable to use,

00:58:48 ◼   ► but you actually have more viewing real estate.

00:58:53 ◼   ► - I'm not a bezel hater.

00:58:56 ◼   ► I was not of the opinion that it was a disaster

00:59:00 ◼   ► for Apple to stick with the same tried and true design

00:59:03 ◼   ► with the iPhone 7 last year.

00:59:06 ◼   ► But that's, you know, and again,

00:59:09 ◼   ► and if this phone just happened to, you know,

00:59:11 ◼   ► let's say things had slipped and the only new phones

00:59:14 ◼   ► that Apple had shipped this year

00:59:15 ◼   ► were the iPhone 8 and 8 Plus.

00:59:17 ◼   ► I don't think that would have been a disaster.

00:59:18 ◼   ► Those are, they're great phones and they look fine.

00:59:20 ◼   ► - Yes, they are. - Yeah.

00:59:22 ◼   ► - But using this phone for a day,

00:59:23 ◼   ► you really do see what wasted space

00:59:25 ◼   ► the chin and forehead are.

00:59:27 ◼   ► Like, I don't think it's terrible.

00:59:28 ◼   ► I don't, you know, I guess maybe the more I use this,

00:59:31 ◼   ► the more dated that might look,

00:59:33 ◼   ► but it is wasted space though.

00:59:35 ◼   ► It really does it.

00:59:37 ◼   ► - Well, it's wasted space for what we have now,

00:59:42 ◼   ► but for the technology that was put into that phone,

00:59:47 ◼   ► it's needed space.

00:59:49 ◼   ► I mean, I love my iPhone 8 Plus.

00:59:55 ◼   ► I think it's a great phone.

00:59:56 ◼   ► But when I look at the chin and the forehead of that,

01:00:01 ◼   ► and then look at this iPhone 10 with no chin and forehead,

01:00:04 ◼   ► I think, wow, that's a huge difference.

01:00:08 ◼   ► - It's a good display, it really is.

01:00:11 ◼   ► And Apple, I'll bet that in your briefing,

01:00:14 ◼   ► they mentioned the same thing.

01:00:16 ◼   ► I think that it's almost a sore point with them

01:00:19 ◼   ► within the company that this is not like

01:00:22 ◼   ► an off-the-shelf Samsung component.

01:00:24 ◼   ► It's not like they just went in and said to Samsung,

01:00:28 ◼   ► well, give us what, this type,

01:00:31 ◼   ► here's the OLED displays you guys make,

01:00:33 ◼   ► give us one of the model 5A27 whatever,

01:00:36 ◼   ► and cut to this size, blah, blah, blah.

01:00:39 ◼   ► This is a totally custom design by Apple.

01:00:41 ◼   ► Apple designed the display, Samsung just makes it.

01:00:44 ◼   ► But it's unlike anything that,

01:00:46 ◼   ► it's unlike the OLED display in any Samsung product

01:00:50 ◼   ► because it's not a Samsung design.

01:00:52 ◼   ► - Yeah.

01:00:53 ◼   ► - And where it manifests itself to me

01:00:56 ◼   ► is that the colors look right.

01:00:59 ◼   ► Like the app icons don't look,

01:01:01 ◼   ► They don't have that OLED oversaturated look.

01:01:05 ◼   ► And I know that like OLED displays have gotten a lot better

01:01:09 ◼   ► across the board in recent years,

01:01:10 ◼   ► but I still look at like high end,

01:01:13 ◼   ► some high end flagship Android phones,

01:01:16 ◼   ► like the ones, especially the ones from the

01:01:18 ◼   ► Korean companies like Samsung and LG.

01:01:23 ◼   ► And to me, they look too saturated.

01:01:25 ◼   ► And I think, I don't even think it's like a technical,

01:01:27 ◼   ► I don't think it's that they are inferior.

01:01:30 ◼   ► I think it's on purpose that they're made to pop

01:01:34 ◼   ► because for some people,

01:01:35 ◼   ► some people like that oversaturated look.

01:01:38 ◼   ► You know, and it,

01:01:39 ◼   ► I was just talking about it on the show last week

01:01:45 ◼   ► with Renee, that Google is taking some flack with the pixels

01:01:50 ◼   ► because Google has set their color balance

01:01:53 ◼   ► more towards like an iPhone that's not oversaturated.

01:01:57 ◼   ► And there's some people in the Google ecosystem

01:02:00 ◼   ► who are so used to that, or just genuinely do prefer it,

01:02:03 ◼   ► that they think that the pixels look washed out,

01:02:05 ◼   ► whereas I think the pixels look like,

01:02:06 ◼   ► finally, an Android phone with good color.

01:02:08 ◼   ► (laughing)

01:02:11 ◼   ► I have absolutely, one day in,

01:02:15 ◼   ► I have absolutely no reservations whatsoever

01:02:19 ◼   ► about the color reproduction on this phone.

01:02:21 ◼   ► - No, none.

01:02:22 ◼   ► - Everything looks good.

01:02:25 ◼   ► Photos look good, apps look good.

01:02:28 ◼   ► - Dark apps, dark apps like the Apple Watch app look great.

01:02:32 ◼   ► Light apps with a white background like male look great.

01:02:35 ◼   ► There's no weird, you do get a blue,

01:02:38 ◼   ► Panzarena wrote about this I think,

01:02:40 ◼   ► but if you hold it at a really oblique angle,

01:02:43 ◼   ► like almost like you're looking at it from the side,

01:02:45 ◼   ► there is a slight blue shift that you don't get

01:02:47 ◼   ► with an LED screen, but it's only at,

01:02:50 ◼   ► it's not like slightly off angle,

01:02:52 ◼   ► it's like truly an oblique angle.

01:02:55 ◼   ► - Yeah.

01:02:56 ◼   ► - Like so oblique that you couldn't really use the phone

01:02:58 ◼   ► from that perspective anyway, so who cares?

01:03:00 ◼   ► - Right, yeah.

01:03:01 ◼   ► - I guess the big unknown is,

01:03:05 ◼   ► 'cause OLED famously compared to LED,

01:03:08 ◼   ► one of the downsides is that OLED is way more susceptible

01:03:12 ◼   ► to burn-in and have like image retention type problems.

01:03:16 ◼   ► Typically after the phone or whatever the device is,

01:03:19 ◼   ► phone, TV, whatever, is in use for a long time.

01:03:22 ◼   ► Now Google got in some trouble

01:03:24 ◼   ► because their new Pixel XL to start suffering this

01:03:28 ◼   ► about six days in, which is not good.

01:03:32 ◼   ► - Not good.

01:03:33 ◼   ► - This is the sort of thing though

01:03:34 ◼   ► that even like a full week long review,

01:03:36 ◼   ► you can't tell, there's no way.

01:03:38 ◼   ► And I even asked Apple about it,

01:03:40 ◼   ► like, how do you simulate like,

01:03:44 ◼   ► and they said that their answer was that they put a lot

01:03:46 ◼   ► of work into mitigating burn-in and they're well aware of it

01:03:50 ◼   ► and they would have spent a lot of time.

01:03:51 ◼   ► I was like, well, how do you simulate that though?

01:03:53 ◼   ► I was like, you know, like our Ikea used to have a robotic butt.

01:04:01 ◼   ► In the chair department, there's like a chair that Ikea, so they don't have it at our Ikea

01:04:06 ◼   ► anymore, but I used to love it.

01:04:08 ◼   ► And they had in glass, like plexiglass-enclaced, one of their chairs, and they show how they

01:04:12 ◼   ► test it.

01:04:13 ◼   ► And they had this robot butt that would just sit in the chair, get up, sit in the chair,

01:04:17 ◼   ► and there was like a machine calibrating it to say that it was like simulating somebody

01:04:21 ◼   ► who weighs 185 pounds.

01:04:23 ◼   ► And there was a counter that incremented

01:04:25 ◼   ► every time this robot butt sat in the chair.

01:04:28 ◼   ► So how do you test a chair?

01:04:31 ◼   ► Well, you actually have a robot butt sit in the chair

01:04:35 ◼   ► 10,000 times or however many times I got up to.

01:04:38 ◼   ► How do you simulate a year worth of OLED use?

01:04:43 ◼   ► And Apple wouldn't answer.

01:04:45 ◼   ► They're like, we've worked it.

01:04:48 ◼   ► Like the answer was we, secret sauce.

01:04:52 ◼   ► - I have no doubt that they did.

01:04:53 ◼   ► I mean, they're very good at that.

01:04:56 ◼   ► So.

01:04:58 ◼   ► - I love trying to get them to answer a question

01:05:00 ◼   ► even off the record.

01:05:01 ◼   ► Is there anything that you'll tell me

01:05:04 ◼   ► that isn't one of your talking points?

01:05:06 ◼   ► And the answer is usually never.

01:05:08 ◼   ► (laughing)

01:05:09 ◼   ► But we shall see.

01:05:11 ◼   ► It's obviously one of the--

01:05:11 ◼   ► - That's why they have talking points.

01:05:13 ◼   ► - Do you think, I know that with the iPhone 8,

01:05:16 ◼   ► they improved the audio output from the speakers.

01:05:21 ◼   ► - Yes.

01:05:22 ◼   ► - Who was I just listening to?

01:05:24 ◼   ► I think it might have been Marco on ATP,

01:05:28 ◼   ► but somebody whose podcast I listened to

01:05:29 ◼   ► was saying about how they've started listening to,

01:05:34 ◼   ► like when they're in the kitchen,

01:05:35 ◼   ► they won't even bother putting headphones or AirPods in.

01:05:37 ◼   ► They'll just play the podcast through the speaker

01:05:41 ◼   ► like you're using a little portable radio,

01:05:43 ◼   ► and it's actually gotten useful.

01:05:45 ◼   ► Like if you've calibrated your expectations

01:05:48 ◼   ► for how the speaker sounds based on like the original iPhone

01:05:52 ◼   ► and the 3GS and the iPhone 4,

01:05:54 ◼   ► and you just think it sounds really tinny and thin,

01:05:58 ◼   ► it's like they, you know, again, it's still a phone.

01:06:00 ◼   ► It's not like magically gonna sound like a boombox,

01:06:02 ◼   ► but it's really pretty useful.

01:06:04 ◼   ► I find that this phone,

01:06:05 ◼   ► I was listening to some stuff this morning,

01:06:08 ◼   ► just, you know, again, just to try it.

01:06:10 ◼   ► And I don't know if it's any louder than the iPhone 8,

01:06:12 ◼   ► but it's certainly louder than iPhones in the past were.

01:06:15 ◼   ► It's not just that it's loud, it's clear.

01:06:20 ◼   ► So, you know, you can have loud and sound distorted and kind of awful.

01:06:27 ◼   ► The speakers in the iPhone 8 and the X are just really good. I think they're really good.

01:06:34 ◼   ► I listen to music all the time without my headphones on just using the iPhone.

01:06:39 ◼   ► phone. And sometimes I'll use my Mac, most of the time I'll use the iPhone because

01:06:44 ◼   ► then if I get up and, you know, I have a couple of great stations that I listen to, if I get

01:06:50 ◼   ► up and do go for a walk or whatever, I'll just throw my headphones on or if I go in

01:06:55 ◼   ► the car, I just, I keep it playing all the time. And when I'm at home, I just play

01:07:01 ◼   ► through the iPhone speakers and it's great.

01:07:04 ◼   ► I think big picture, it's so interesting to me the strategy Apple has taken with the iPhone 8

01:07:15 ◼   ► compared to the iPhone 10, where the iPhone 8 is completely familiar. I mean, sure, it looks as a

01:07:23 ◼   ► new glass industrial design on the back and it does the wireless charging now, but that's just

01:07:28 ◼   ► in addition to everything that came before it.

01:07:31 ◼   ► Like, if you're familiar with any iPhone,

01:07:34 ◼   ► I would say from around the 5S forward, right?

01:07:38 ◼   ► 5S, I think was the first one with Touch ID.

01:07:41 ◼   ► If your iPhone is a 5S, a 6, 6S, 7,

01:07:45 ◼   ► and you get an iPhone 8,

01:07:47 ◼   ► you're gonna be completely familiar with it.

01:07:49 ◼   ► You know how Touch ID works.

01:07:51 ◼   ► The basic proportions are the same.

01:07:53 ◼   ► You know to swipe up from the bottom to get control center.

01:07:57 ◼   ► It's familiar across the board.

01:08:02 ◼   ► And there's so many little things that they changed

01:08:05 ◼   ► in iPhone 10 all at once that,

01:08:09 ◼   ► and to me the box that I think Apple is trying to get out of

01:08:13 ◼   ► with the iPhone 10 is that when you have

01:08:15 ◼   ► a super successful technology product,

01:08:18 ◼   ► that familiarity and when it's so popular

01:08:22 ◼   ► that the truly mass market,

01:08:24 ◼   ► hundreds of millions of just regular people

01:08:26 ◼   ► who aren't nerds and are not technology enthusiasts,

01:08:29 ◼   ► to use and depend on your product every day,

01:08:33 ◼   ► you break that familiarity at your own risk, right?

01:08:36 ◼   ► And I think we've seen that with Microsoft over the years,

01:08:39 ◼   ► where Microsoft, I think, has bent over backwards

01:08:42 ◼   ► in so many ways to maintain compatibility

01:08:47 ◼   ► with just old versions of DOS and stuff like that.

01:08:50 ◼   ► They were limited to the goofy three-character

01:08:54 ◼   ► file extensions for so much longer than they had to be

01:08:57 ◼   ► for technical reasons just because they wanted

01:09:00 ◼   ► to maintain compatibility with old software.

01:09:03 ◼   ► And I kind of feel like the iPhone X,

01:09:07 ◼   ► in a lot of these little decisions,

01:09:09 ◼   ► it's things that I bet Apple has been wanting to do

01:09:13 ◼   ► for a while but felt like they couldn't

01:09:15 ◼   ► because they don't wanna break familiarity.

01:09:17 ◼   ► And now you can go in an Apple store

01:09:19 ◼   ► and if you're the type of person who wants an iPhone

01:09:22 ◼   ► that seems totally familiar to you,

01:09:24 ◼   ► you can get the iPhone 8 and you're not really settling

01:09:27 ◼   ► for like a second tier phone.

01:09:30 ◼   ► It's a very different strategy

01:09:32 ◼   ► than when they had the 5C a couple years ago,

01:09:35 ◼   ► which was sort of like year old tech and a plastic case.

01:09:37 ◼   ► Like this thing gets the, it gets the,

01:09:40 ◼   ► it's almost amazing how many of the features

01:09:42 ◼   ► the iPhone 8 gets that the iPhone 10 has.

01:09:44 ◼   ► - Well, and what people have to remember--

01:09:48 ◼   ► - I'll bet, I would just love to hear

01:09:51 ◼   ► from Apple Store people after these are both out there,

01:09:54 ◼   ► just how many regular people come in

01:09:56 ◼   ► and gravitate towards the eight,

01:09:58 ◼   ► not because they don't wanna pay an extra 200 bucks,

01:10:00 ◼   ► but because they don't want something that's unfamiliar.

01:10:04 ◼   ► - Well, and let's not forget that the eight

01:10:08 ◼   ► has a lot of updated components as well.

01:10:11 ◼   ► So it's not like you're getting a seven with a new name.

01:10:15 ◼   ► - Right, no, it has the A11 Bionic chip, it has the--

01:10:19 ◼   ► - Yeah, I mean, these are powerful, powerful phones.

01:10:22 ◼   ► - Right, the 8 Plus has the portrait mode

01:10:24 ◼   ► with all the fancy new lighting effects, you know?

01:10:27 ◼   ► - Yes, and I love the 8 Plus, I really do.

01:10:31 ◼   ► And the only reason that, you know,

01:10:33 ◼   ► I keep talking about the Plus,

01:10:35 ◼   ► the only reason that I use the Plus is because of my eyes.

01:10:40 ◼   ► You know, I have trouble seeing now,

01:10:43 ◼   ► I need glasses to read things,

01:10:45 ◼   ► and I boost up the font size and all that kind of stuff

01:10:50 ◼   ► on the lower ones, but it's so bad sometimes now

01:10:55 ◼   ► that it's like I get two letters a line or something.

01:10:59 ◼   ► So I use the plus, so that's what I talk about a lot

01:11:05 ◼   ► 'cause that's what I use.

01:11:07 ◼   ► - It's one of my favorite things about all of iOS

01:11:10 ◼   ► is the dynamic type size thing.

01:11:12 ◼   ► And it's not just because I use it too, I need it,

01:11:15 ◼   ► at least a couple of clicks,

01:11:16 ◼   ► I think I'm like two clicks above default,

01:11:19 ◼   ► but I probably should go to three, but I'm fighting it.

01:11:22 ◼   ► But the thing that I love about it,

01:11:24 ◼   ► the thing that I love about it is that,

01:11:26 ◼   ► not just that it's there.

01:11:27 ◼   ► I mean, first and foremost, it's great that it's there,

01:11:29 ◼   ► 'cause if you can't read, that's a problem.

01:11:31 ◼   ► And if you can read,

01:11:32 ◼   ► it makes all the difference in the world.

01:11:33 ◼   ► But the thing I love about it is that when you turn it up,

01:11:35 ◼   ► it doesn't look like you're using

01:11:37 ◼   ► a weird accessibility mode.

01:11:38 ◼   ► So many ways, the way software used to be written

01:11:43 ◼   ► in the old days was everything was just right down to the pixel.

01:11:49 ◼   ► You couldn't really-- if you'd bump the font size up one point,

01:11:52 ◼   ► everything would-- all the layout would break, right?

01:11:55 ◼   ► And so you might have a mode like this on your software,

01:11:57 ◼   ► but it would look janky.

01:11:59 ◼   ► It would look like you're using a special mode for people with bad eyes,

01:12:02 ◼   ► whereas you can turn the dynamic type up a large amount.

01:12:07 ◼   ► And it still looks like a properly written app, and all of Apple's apps

01:12:12 ◼   ► support it.

01:12:12 ◼   ► and most third-party apps do too.

01:12:14 ◼   ► They just look fine.

01:12:15 ◼   ► They look great.

01:12:16 ◼   ► It looks like that's the way it was supposed to be.

01:12:17 ◼   ► It was supposed to be bigger type.

01:12:19 ◼   ► And I just appreciate that so much

01:12:21 ◼   ► 'cause it would annoy me if I needed it to read,

01:12:25 ◼   ► but made the OS look janky.

01:12:28 ◼   ► - Yeah, and to your point,

01:12:32 ◼   ► most developers are supporting that

01:12:35 ◼   ► and have for a number of years.

01:12:38 ◼   ► So, if you're, you know, if you need that extra big type like you and I,

01:12:45 ◼   ► although, you know, you've got to go, just jack it up there, John.

01:12:49 ◼   ► Stop fighting it, just do it. You know, I have mine jacked up and all of my things look great.

01:12:56 ◼   ► All my apps look fine, everything looks fine. I can, you know, actually, if I hold the phone away

01:13:03 ◼   ► a bit, I can see if I need to, like a text message or something. But if I'm actually

01:13:09 ◼   ► gonna read an email or something like that, I always have my glasses on my t-shirt collar

01:13:17 ◼   ► under my beard. So I'll just pull those out and put them on and it's fine.

01:13:23 ◼   ► Pete: Let me see here, what else do I got? So what about, with control center in the

01:13:28 ◼   ► top right, how are you finding that reachability-wise?

01:13:31 ◼   ► wise? I know that's a question a lot of people have because if people tend to hold the phone

01:13:37 ◼   ► towards the bottom and therefore control center is your thumb is already there. So the old style of

01:13:42 ◼   ► swiping up from the bottom to get control center, it's it literally moved all the way as far away

01:13:48 ◼   ► as it possibly could. From where it was. Yeah. So here's here's the problem with me. And we talked

01:13:54 ◼   ► about earlier. I never used Control Center that much. So I, as I started to use it a bit more

01:14:01 ◼   ► recently, I just reach up, I'm trying to think now because I have been going in there, you know,

01:14:12 ◼   ► yesterday too when I got this phone. I've just been using my, the index finger of my other hand.

01:14:17 ◼   ► I just reach up and pull Control Center down.

01:14:21 ◼   ► - Yeah, it's like, I've been trying to think about it

01:14:23 ◼   ► and it's just one of those things that's so hard

01:14:25 ◼   ► with just one day, but so far,

01:14:26 ◼   ► I haven't really been annoyed by it,

01:14:28 ◼   ► but I also noticed that a lot of the time

01:14:29 ◼   ► I'm already using the phone with two hands

01:14:31 ◼   ► and so it is out of the matter.

01:14:33 ◼   ► I think for some people who rely on it one-handed,

01:14:37 ◼   ► they're gonna be a little annoyed.

01:14:39 ◼   ► - Yeah, yeah, I suppose.

01:14:41 ◼   ► I just, it's not one of those things that I use a lot.

01:14:44 ◼   ► So I'm trying to, what if I had to reach up there

01:14:46 ◼   ► to go to the home?

01:14:48 ◼   ► - Yeah.

01:14:48 ◼   ► then maybe I would be annoyed with that.

01:14:52 ◼   ► But--

01:14:55 ◼   ► - True Tone is great. - Yeah, it doesn't bother me.

01:14:58 ◼   ► I love True Tone.

01:14:59 ◼   ► I want True Tone in my eyes.

01:15:02 ◼   ► - So my last six weeks of iPhone usage

01:15:07 ◼   ► were whenever it was in mid-September

01:15:11 ◼   ► when we got the review units for the iPhone 8 and 8 Plus,

01:15:14 ◼   ► I spent most of my time with the iPhone 8,

01:15:16 ◼   ► some time with the iPhone 8 Plus.

01:15:18 ◼   ► both of those have True Tone and I really liked it.

01:15:20 ◼   ► And I wrote my review and used them a bit more,

01:15:24 ◼   ► but then I went back to my personal iPhone 7

01:15:29 ◼   ► and I noticed it and it was like,

01:15:31 ◼   ► I wish I missed True Tone.

01:15:35 ◼   ► But then that was like about four weeks,

01:15:37 ◼   ► three, four weeks of that.

01:15:39 ◼   ► And then now back to True Tone again,

01:15:41 ◼   ► it's like, man, I am never not using True Tone again.

01:15:46 ◼   ► Like on the train last night on the way home from New York,

01:15:49 ◼   ► I had both phones out while I was, I needed both phones.

01:15:53 ◼   ► And it's like side by side in the harsh,

01:15:55 ◼   ► well, not nearly harsh lighting,

01:15:57 ◼   ► but the, it's a weird color on the Amtrak train.

01:16:00 ◼   ► It just, it's like night and day.

01:16:03 ◼   ► It's like the iPhone 10 looks to me normal

01:16:07 ◼   ► and the iPhone, my iPhone 7 looked so blue.

01:16:09 ◼   ► It was weird.

01:16:10 ◼   ► It was crazy.

01:16:11 ◼   ► I love this feature.

01:16:15 ◼   ► I, it's hard to explain to people

01:16:20 ◼   ► how good True Tone is, just for reading,

01:16:25 ◼   ► just for looking at your iPhone.

01:16:27 ◼   ► I mean, I don't know about you,

01:16:28 ◼   ► but when I travel, I'm on a train or a plane

01:16:33 ◼   ► or waiting at a gate, I'll read a lot of news, websites,

01:16:38 ◼   ► what's going on, and you notice it when you don't have it,

01:16:45 ◼   ► When your phone is hard to read,

01:16:49 ◼   ► then you notice that strain of trying to read.

01:16:53 ◼   ► But with True Tone, it really helps

01:16:56 ◼   ► because it's not, it's so subtle in what it does,

01:17:01 ◼   ► but so helpful in what it does.

01:17:05 ◼   ► So I think everything should have True Tone.

01:17:08 ◼   ► - I think the last item on my list here

01:17:12 ◼   ► is using un-updated apps, meaning third-party apps,

01:17:16 ◼   ► or even first-party, because some of Apple's own apps

01:17:19 ◼   ► from the App Store, like the Apple Store app,

01:17:21 ◼   ► have not been updated yet for the iPhone X screen.

01:17:26 ◼   ► I haven't spent much time with them,

01:17:29 ◼   ► because a lot of the apps, even like Tweetbot

01:17:31 ◼   ► and some of the third-party apps I use

01:17:33 ◼   ► have already been updated.

01:17:35 ◼   ► - Yeah.

01:17:36 ◼   ► - It is weird.

01:17:40 ◼   ► I mean, effectively it just sort of letterboxes it

01:17:42 ◼   ► with a black bar at the top and bottom.

01:17:45 ◼   ► And it really just, it doesn't look bad though.

01:17:48 ◼   ► Like the way that in past transitions like this,

01:17:52 ◼   ► when you had to use, like when you first got an iPhone 4

01:17:55 ◼   ► and you'd use an app that didn't have retina graphics,

01:17:57 ◼   ► it looked like total garbage.

01:17:59 ◼   ► Like really just the worst looking thing ever.

01:18:04 ◼   ► When the iPhone 5 came out and the screen changed

01:18:09 ◼   ► from three and a half to four inches

01:18:11 ◼   ► and they would letterbox the apps.

01:18:13 ◼   ► They looked terrible

01:18:14 ◼   ► 'cause it just looked like they were squished

01:18:15 ◼   ► and there was so much dead space at the top and bottom.

01:18:19 ◼   ► I would say this is the least objectionable.

01:18:23 ◼   ► When you open, of those transitions,

01:18:26 ◼   ► when you open an un-updated app,

01:18:27 ◼   ► it just looks like an older, like an iPhone 8.

01:18:30 ◼   ► - Yeah.

01:18:32 ◼   ► - It's not a ridiculous--

01:18:33 ◼   ► - Yeah, it's not squished, it's not stretched,

01:18:36 ◼   ► It's not pixelated, it's not anything, it's just an app.

01:18:41 ◼   ► - Yeah, and you have a black chin and forehead.

01:18:45 ◼   ► - Right, so you can tell right away that,

01:18:49 ◼   ► okay, this app isn't optimized for iPhone X,

01:18:53 ◼   ► but developers have also over the years

01:18:56 ◼   ► gotten very good and very quick at updating their apps

01:19:00 ◼   ► for new devices and new screens.

01:19:03 ◼   ► and you've been one of the best ones

01:19:08 ◼   ► before these new screens and everything are released

01:19:13 ◼   ► at giving people an idea of,

01:19:16 ◼   ► okay, here's what's gonna happen,

01:19:19 ◼   ► here's what it's gonna look like.

01:19:20 ◼   ► You start getting into all that math and stuff

01:19:23 ◼   ► that you know, resolution.

01:19:25 ◼   ► But that's really helpful for people to understand

01:19:31 ◼   ► what's going to happen and what needs to change.

01:19:34 ◼   ► So, but I find developers are really quick

01:19:37 ◼   ► to update that stuff.

01:19:38 ◼   ► As a matter of fact, I've got a couple of updates

01:19:41 ◼   ► yesterday and today of apps that were updated for iPhone 10.

01:19:47 ◼   ► - Yeah, I would expect that by Friday.

01:19:50 ◼   ► I'll bet every single day of the week,

01:19:52 ◼   ► from now till Friday, the app store,

01:19:55 ◼   ► your notification badge on the app store app

01:19:57 ◼   ► is gonna be like 20 every time you go to load

01:20:00 ◼   ► because everybody is submitting their things.

01:20:03 ◼   ► And Apple takes pride in that.

01:20:06 ◼   ► Apple loves to see people, and again, it speaks to,

01:20:11 ◼   ► it's a culture within Apple to not let things stagnate.

01:20:17 ◼   ► I mean, look at how they broke compatibility

01:20:19 ◼   ► with 32-bit apps with iOS 11.

01:20:21 ◼   ► Like, that's the sort of thing that Microsoft would never do

01:20:24 ◼   ► at least not in the old days, right?

01:20:25 ◼   ► Like, they kept backwards compatibility with old sites,

01:20:29 ◼   ► There's pros and cons to both strategies.

01:20:31 ◼   ► Like I'm not sitting here saying

01:20:32 ◼   ► that Apple's strategy is always the best.

01:20:35 ◼   ► There's a couple of old apps

01:20:36 ◼   ► that I really had great fondness for

01:20:39 ◼   ► that it's a little sad

01:20:40 ◼   ► that I can't even run them anymore on iOS 11.

01:20:42 ◼   ► - I agree.

01:20:44 ◼   ► - But I understand that that's progress

01:20:46 ◼   ► and that the whole system runs better

01:20:48 ◼   ► if they don't even have 32-bit libraries to load.

01:20:52 ◼   ► If all they have to do is load one set of OS libraries,

01:20:56 ◼   ► there's an efficiency win.

01:20:57 ◼   ► And you know.

01:20:58 ◼   ► - Yep.

01:20:59 ◼   ► So it's, you know.

01:21:01 ◼   ► - And I'm all for that, to be honest.

01:21:03 ◼   ► I think that you need to keep moving forward

01:21:07 ◼   ► in order to keep pushing the platform forward.

01:21:10 ◼   ► And there are developers out there that are using,

01:21:13 ◼   ► you know, in the year that an iOS is released,

01:21:18 ◼   ► developers are pushing the limits of that platform

01:21:21 ◼   ► by the end of the year, you know?

01:21:23 ◼   ► And then Apple releases something new

01:21:25 ◼   ► and gives them a bunch more headroom

01:21:26 ◼   ► and, you know, developers plow in.

01:21:28 ◼   ► but if you keep adding backward compatibility into that,

01:21:32 ◼   ► then you're holding yourself back.

01:21:34 ◼   ► - Yeah, well, so what's your bottom line?

01:21:37 ◼   ► I don't know, that scratches off all of the iPhone 10

01:21:40 ◼   ► related things for me.

01:21:43 ◼   ► - Well, bottom line is that for me,

01:21:47 ◼   ► Face ID works a hell of a lot better

01:21:51 ◼   ► than what I thought it would.

01:21:56 ◼   ► I love the size versus screen size dimensions.

01:22:01 ◼   ► Smaller size phone, bigger screen.

01:22:06 ◼   ► To me, a win-win is huge.

01:22:10 ◼   ► Love that.

01:22:11 ◼   ► There's nothing that I actually hate about the phone.

01:22:15 ◼   ► I said in the thing about the notch,

01:22:17 ◼   ► I don't notice the notch.

01:22:19 ◼   ► If I stare at it, then yes, okay, I notice it.

01:22:22 ◼   ► but I look at the screen and for the content

01:22:26 ◼   ► that's on the screen, so the notch doesn't bother me.

01:22:29 ◼   ► - I see how they went with it though.

01:22:31 ◼   ► - There's nothing that I really dislike.

01:22:33 ◼   ► - And I think the difference is that

01:22:36 ◼   ► if you're just staring at screenshots

01:22:38 ◼   ► and the screenshots show the notch, it looks ridiculous.

01:22:43 ◼   ► And it's like, how could Apple ever approve this?

01:22:45 ◼   ► But I feel like the way that it happened,

01:22:48 ◼   ► and I know that this is a big thing within Apple,

01:22:52 ◼   ► is to make real prototypes.

01:22:54 ◼   ► You don't just look at printouts on a piece of paper

01:22:56 ◼   ► of what the interface looks like.

01:22:58 ◼   ► You've gotta run it on the real device.

01:23:00 ◼   ► So if it's an iPhone app, you know,

01:23:03 ◼   ► Federighi had an interesting comment

01:23:04 ◼   ► in the Panzareno article where they were,

01:23:07 ◼   ► their first simulations of the software

01:23:10 ◼   ► of the iPhone X were running on an iPad

01:23:13 ◼   ► because they didn't have hardware yet to run it on

01:23:16 ◼   ► and they needed an iPad to get something big enough

01:23:19 ◼   ► to have this big, tall, skinny retina display.

01:23:23 ◼   ► - Oh yeah, yeah.

01:23:24 ◼   ► - That was as real as they could possibly make it, right?

01:23:28 ◼   ► So the realest they could get at that point

01:23:30 ◼   ► was to run it on an iPad.

01:23:31 ◼   ► But then as soon as they could run it on real hardware,

01:23:33 ◼   ► they ran it on real hardware, right?

01:23:35 ◼   ► And I think once they,

01:23:40 ◼   ► you know, they knew that they had this sensor package.

01:23:43 ◼   ► Here's the design.

01:23:43 ◼   ► Now, do we want to put black pixels in the corners

01:23:47 ◼   ► to sort of disguise it?

01:23:48 ◼   ► Which is really, that's the look you get

01:23:52 ◼   ► when you run an un-updated app, right?

01:23:55 ◼   ► - Correct.

01:23:55 ◼   ► - Or do we want to embrace it?

01:23:58 ◼   ► And I feel like once you're using it on a real device

01:24:01 ◼   ► and you see what it looks like when they embrace the notch,

01:24:04 ◼   ► it really does, it doesn't make the notch look good to me,

01:24:08 ◼   ► but it really does, you just forget about it.

01:24:10 ◼   ► You really do.

01:24:11 ◼   ► I know that that's what Apple has told us

01:24:13 ◼   ► on and off the record.

01:24:15 ◼   ► But in one day I have found that that is true.

01:24:17 ◼   ► It really is true.

01:24:18 ◼   ► And that's just such a relief to me

01:24:20 ◼   ► because if it was like annoying me

01:24:24 ◼   ► every moment of every day, it might be a problem.

01:24:28 ◼   ► - Yeah.

01:24:28 ◼   ► Is there anything in your day of using it

01:24:32 ◼   ► that you really dislike about the 10?

01:24:35 ◼   ► - That's a good question.

01:24:37 ◼   ► I'm gonna keep you in suspense

01:24:38 ◼   ► and I'm gonna thank our third and final sponsor.

01:24:41 ◼   ► It's our good friends at Casper.

01:24:42 ◼   ► Casper's the sleep brand that continues to revolutionize

01:24:45 ◼   ► its line of products to create an exceptionally comfortable

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01:24:51 ◼   ► At Casper, mattresses are perfectly designed for humans,

01:24:55 ◼   ► engineered to soothe and cradle your natural geometry.

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01:25:01 ◼   ► You spend one third of your life sleeping.

01:25:03 ◼   ► I spend more than a third of my life sleeping,

01:25:05 ◼   ► but most people spend a third.

01:25:07 ◼   ► So you should be comfortable.

01:25:09 ◼   ► I mean, I know it's a canard.

01:25:10 ◼   ► It's a cliche that you should spend money

01:25:12 ◼   ► on a nice mattress because you spend a third

01:25:14 ◼   ► of your life in bed, but really you do.

01:25:16 ◼   ► So why not get a good mattress?

01:25:18 ◼   ► Or if you have a good mattress, but it's old,

01:25:20 ◼   ► why not replace it with a brand new one?

01:25:22 ◼   ► Get something nice.

01:25:24 ◼   ► Treat yourself.

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01:25:27 ◼   ► the human body needs in all the right places.

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01:25:33 ◼   ► for a quality sleep surface with the right amount

01:25:36 ◼   ► of both sink and bounce.

01:25:38 ◼   ► And the thing that I like about this brand

01:25:40 ◼   ► is that they don't make it hard to buy a mattress.

01:25:44 ◼   ► You don't have to choose

01:25:45 ◼   ► between seven different mattress styles.

01:25:48 ◼   ► You just pick a size, get the size that your bed,

01:25:51 ◼   ► whatever size bed you have, get that size Casper mattress,

01:25:54 ◼   ► and then that's it.

01:25:55 ◼   ► You're just getting a Casper mattress.

01:25:57 ◼   ► That's all you have to do.

01:25:58 ◼   ► Just pick a size.

01:25:59 ◼   ► That is so fantastic.

01:26:01 ◼   ► 'Cause buying a mattress from these traditional companies,

01:26:04 ◼   ► it's confusing.

01:26:06 ◼   ► It's all these terms you don't even know,

01:26:08 ◼   ► and it's, here's one that's $900,

01:26:10 ◼   ► there's another one that's $900.

01:26:12 ◼   ► Well, what's the difference?

01:26:13 ◼   ► They're the same price,

01:26:14 ◼   ► but one's got like a totally different level of firmness

01:26:17 ◼   ► or whatever, nonsense.

01:26:18 ◼   ► What a waste of time.

01:26:20 ◼   ► Anyway, Casper's prices are great

01:26:22 ◼   ► because they cut out the middleman.

01:26:23 ◼   ► They sell directly to the consumer.

01:26:26 ◼   ► They make the mattresses.

01:26:27 ◼   ► They engineer the mattresses.

01:26:28 ◼   ► They make the mattresses, and then they ship them to you.

01:26:31 ◼   ► No hassle returns if you're not completely satisfied.

01:26:34 ◼   ► You get like 100 nights to sleep in the thing,

01:26:36 ◼   ► And if you don't like it,

01:26:37 ◼   ► you just click a couple buttons on the website

01:26:39 ◼   ► and a truck shows up the next day,

01:26:41 ◼   ► they take your mattress away

01:26:42 ◼   ► and they give you all your money back.

01:26:44 ◼   ► Delivered right to your door in a very small,

01:26:46 ◼   ► how in the world did they do that sized box

01:26:49 ◼   ► with free shipping and returns in the US and Canada.

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01:26:59 ◼   ► Go to casper.com/thetalkshow.

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01:27:07 ◼   ► with their 100 night risk-free sleep on it trial.

01:27:10 ◼   ► My thanks to them.

01:27:12 ◼   ► So is there anything I do not like about the iPhone 10?

01:27:17 ◼   ► I'll tell you, no, not so far.

01:27:21 ◼   ► I'm not completely sold on the home button thing,

01:27:24 ◼   ► but I really do, at this point,

01:27:26 ◼   ► I'm not willing to say I don't like it either.

01:27:27 ◼   ► I just feel like I'm in the unfamiliar,

01:27:29 ◼   ► I just have this 10-year-old habit

01:27:32 ◼   ► of stabbing my finger at the bottom of the phone

01:27:34 ◼   ► to click a button and there's nothing to click.

01:27:37 ◼   ► And I just do it without thinking.

01:27:41 ◼   ► And when I think about it, it's easy.

01:27:44 ◼   ► - Yeah, I think that, like I said earlier,

01:27:46 ◼   ► I think I'm so hyper aware with it.

01:27:47 ◼   ► - Cannot possibly say that with any judgment though

01:27:51 ◼   ► in 24 hours, I think it's gonna be fine.

01:27:53 ◼   ► And it fits with what I've been told by other people

01:27:56 ◼   ► who've used this thing for a while,

01:27:58 ◼   ► that yeah, within a week, you just start swiping up

01:28:00 ◼   ► on all your iPhones and you're disappointed

01:28:02 ◼   ► when they don't work.

01:28:03 ◼   ► (laughing)

01:28:05 ◼   ► - Well, you remember, I remember very vividly

01:28:07 ◼   ► because these technologies roll out one device at a time.

01:28:11 ◼   ► And there might be a time three years from now

01:28:14 ◼   ► when we're using iPads with Face ID

01:28:18 ◼   ► and MacBooks or iBooks or iMacs with Touch ID,

01:28:23 ◼   ► I mean, Face ID.

01:28:24 ◼   ► Face ID would be so great in an iMac.

01:28:25 ◼   ► It totally, how do you put a Touch ID sensor on an iMac

01:28:30 ◼   ► when the keyboard isn't connected to the computer?

01:28:33 ◼   ► How do you trust that wireless connection?

01:28:34 ◼   ► Guess what?

01:28:35 ◼   ► Just skip it.

01:28:36 ◼   ► Don't even use touch ID.

01:28:37 ◼   ► And put a face ID sensor package in the iMac Pro.

01:28:40 ◼   ► That would be so fantastic.

01:28:41 ◼   ► - That'd be great.

01:28:42 ◼   ► - But in the meantime, when it's only on one device,

01:28:46 ◼   ► when the technology is good and the design is right,

01:28:49 ◼   ► and it's like, oh yeah, this is the way it should be.

01:28:51 ◼   ► I remember very vividly for like a year,

01:28:54 ◼   ► every time I go to use an iPad,

01:28:55 ◼   ► I would just put my thumb on the home button

01:28:58 ◼   ► and expect it to unlock and think that it's broken

01:29:00 ◼   ► when it doesn't.

01:29:01 ◼   ► And every single time, every time I do it,

01:29:04 ◼   ► and then I'd realize, oh, it doesn't have Touch ID yet.

01:29:07 ◼   ► So I think that Face ID is gonna be like that.

01:29:09 ◼   ► - I agree, and that's just, it's just habit.

01:29:14 ◼   ► - All right, why am I touching this?

01:29:16 ◼   ► Touching this button like an animal.

01:29:17 ◼   ► The camera is great.

01:29:20 ◼   ► I mean, that's one of those areas

01:29:21 ◼   ► where it is slightly better than the iPhone 8 Plus camera,

01:29:25 ◼   ► because the wide angle camera is exactly the same,

01:29:28 ◼   ► and the telephoto camera is,

01:29:32 ◼   ► it's half a stop faster.

01:29:34 ◼   ► It's f/2.4 instead of f/2.8,

01:29:36 ◼   ► which if you don't know camera technology,

01:29:38 ◼   ► all it means is that it can take a good picture

01:29:41 ◼   ► in half the light.

01:29:43 ◼   ► That wherever the minimum amount of light

01:29:46 ◼   ► that the iPhone 8 Plus can take a picture

01:29:48 ◼   ► with the 2X lens,

01:29:50 ◼   ► the iPhone X can go halfway that much light further

01:29:55 ◼   ► to get a good picture, which is great.

01:29:57 ◼   ► and it has image stabilization on the telephoto lens,

01:30:00 ◼   ► which the iPhone 8 Plus doesn't have.

01:30:01 ◼   ► But overall, the camera on the iPhone 8 is so great,

01:30:05 ◼   ► and it's so equal to the iPhone X.

01:30:08 ◼   ► - And don't forget the front-facing camera

01:30:13 ◼   ► has portrait mode on the iPhone X.

01:30:14 ◼   ► - Yeah, yeah, I took a couple of those.

01:30:15 ◼   ► I look okay. (laughs)

01:30:19 ◼   ► - Well, yeah, I mean, I did too, but that's--

01:30:22 ◼   ► - I'm not a big selfie taker.

01:30:27 ◼   ► - I do think though, I know that the billions of people are,

01:30:30 ◼   ► and I know that's a very popular art form on Instagram.

01:30:33 ◼   ► I feel like the portrait mode with the, you know,

01:30:37 ◼   ► for the selfie camera is gonna overwhelm Instagram

01:30:40 ◼   ► as soon as these things start rolling out

01:30:43 ◼   ► into people's hands.

01:30:44 ◼   ► - Agreed.

01:30:46 ◼   ► But it does work and it is beautiful.

01:30:48 ◼   ► - Yeah.

01:30:49 ◼   ► So I checked on the store there.

01:30:51 ◼   ► Right now, if you went to the Apple store.com

01:30:54 ◼   ► or store.applecom, whatever the hell you go to,

01:30:57 ◼   ► tried to buy an iPhone X right now,

01:31:00 ◼   ► they're quoting five to six weeks delivery.

01:31:02 ◼   ► So that would take you into like mid-December.

01:31:07 ◼   ► - That's not bad though,

01:31:08 ◼   ► 'cause it was five to six weeks after the first day.

01:31:10 ◼   ► - Yeah. - So that's pretty good.

01:31:13 ◼   ► - Yeah, I feel like they're pretty confident

01:31:15 ◼   ► about the ramp up.

01:31:16 ◼   ► That is pretty good for a phone

01:31:18 ◼   ► with an awful lot of pent up demand.

01:31:21 ◼   ► - Yeah.

01:31:22 ◼   ► - Trying to think what else.

01:31:23 ◼   ► You know what I'm not a fan of?

01:31:25 ◼   ► I am not a fan of wireless charging so far.

01:31:29 ◼   ► Did you wind up using that a lot?

01:31:32 ◼   ► I'm gonna try again.

01:31:33 ◼   ► - I have it in a place where I can put it down

01:31:39 ◼   ► and wireless charge, but I, whenever,

01:31:44 ◼   ► I guess it's just what I'm used to,

01:31:45 ◼   ► but whenever I go to charge, I expect it to charge fast,

01:31:49 ◼   ► and wireless charging is not fast.

01:31:51 ◼   ► I have a fast charger set up

01:31:56 ◼   ► and my wireless charger was right beside it.

01:31:59 ◼   ► So, again, habit, if I had to take my fast charger away,

01:32:03 ◼   ► I probably would have used wireless charging more.

01:32:06 ◼   ► But my fast charger was right there

01:32:09 ◼   ► and I would just plug it in

01:32:10 ◼   ► and then by the time I realized, just say, ah.

01:32:12 ◼   ► - Somebody wrote to me talking about this recently

01:32:16 ◼   ► and I think I was in the context of me complaining

01:32:21 ◼   ► that they still ship the small charger with the iPhones

01:32:25 ◼   ► instead of the bigger one that charges faster.

01:32:28 ◼   ► And the thing that I didn't,

01:32:30 ◼   ► I called it like a nickel and dime move.

01:32:32 ◼   ► And then a bunch of people wrote to me and said,

01:32:35 ◼   ► "Hey, you know what?

01:32:36 ◼   ► "I like the small charger 'cause it fits everywhere

01:32:39 ◼   ► "or like women can keep it in their purse

01:32:42 ◼   ► "and it doesn't take up, hardly takes up any space."

01:32:46 ◼   ► I heard from people who like the way

01:32:47 ◼   ► that the little charger that ships with the iPhone,

01:32:51 ◼   ► that the prongs don't fold in,

01:32:53 ◼   ► so you never have to screw around

01:32:55 ◼   ► with bending the, you know, getting the prongs in or out.

01:32:58 ◼   ► It just, you know, it's so much simpler.

01:33:01 ◼   ► The prongs are so sturdy.

01:33:03 ◼   ► And, you know, sometimes when you have another plug

01:33:05 ◼   ► in an outlet, like you've got an outlet in a wall

01:33:07 ◼   ► with only two plugs, but if you have a big plug into one,

01:33:11 ◼   ► you don't have room for another big charger,

01:33:13 ◼   ► and this one will always fit.

01:33:15 ◼   ► So I've heard there's actually a lot of people

01:33:17 ◼   ► who like the small charger, but then somebody else wrote,

01:33:19 ◼   ► And somebody speculated that maybe Apple ships

01:33:23 ◼   ► the small charger because it's better

01:33:24 ◼   ► for the long-term health of your battery

01:33:26 ◼   ► than using the fast charger.

01:33:29 ◼   ► And I thought that was an interesting question.

01:33:32 ◼   ► So I asked Apple about that.

01:33:34 ◼   ► And the answer was, you don't have to worry.

01:33:36 ◼   ► They only support charging methods that are,

01:33:40 ◼   ► and I asked also about wireless charging.

01:33:42 ◼   ► Is wireless charging better for the battery,

01:33:44 ◼   ► worse for the battery?

01:33:45 ◼   ► And the gist of it was,

01:33:49 ◼   ► - One of the reasons that it took them a while

01:33:51 ◼   ► to get wireless charging is that they only support charging

01:33:54 ◼   ► that they think is good for the long-term health

01:33:57 ◼   ► of the battery of your phone.

01:33:59 ◼   ► So if they thought that using your 29-watt MacBook charger

01:34:04 ◼   ► to fast charge your phone,

01:34:06 ◼   ► if they thought that was gonna be detrimental

01:34:08 ◼   ► to the long-term health of your battery,

01:34:10 ◼   ► they wouldn't support it.

01:34:11 ◼   ► Whether people wanna complain that,

01:34:14 ◼   ► oh, the iPhone still doesn't have fast charging or not,

01:34:16 ◼   ► they wouldn't do it because they just want you to know

01:34:18 ◼   ► that whatever they officially support

01:34:20 ◼   ► is good for your phone.