231: ‘It’s a Deep Notch’ With Dan Frommer
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Did I tell you that I figured out what the heck that was?
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I don't think so. No. So the backstory on this is that Dan and I were in the Steve Jobs theater
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together sort of towards the back, maybe like five or six rows from the back. And during the event,
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especially the first half, there was a lot of noise from seemingly like, like, I couldn't quite make
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it out. But I thought it was like Asian language, sort of like speakerphone noise. And I thought
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someone was on the phone and I thought so too. I completely thought it was somebody who was on the
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phone like with you know like like like Chinese media and they were on the phone with somebody
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at their office back in in China like to let them listen to the keynote live and I'm like dude
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they're streaming it like you don't have to you don't have to let them listen in on speaker phone
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you know and why are they talking um and it was a bit distracting and it was also kind of baffling
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because I would like turn around to see who it was to maybe shoot them a dirty look and
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and it it was like it seemed to like be moving around the theater like at first I thought
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it was over my shoulder to the left and it seemed to be coming from over my shoulder
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to the right anyway long story short what it is what it was is that Apple provides non
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I don't know how many languages they support but if English is not your first language
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they they give media like a little earpiece and they can get a live translation from somebody
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you know, that Apple hires to translate it on the fly. And which is cool. But what happened was
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they had them turned up way too loud. And I guess there's no volume on the actual thing that goes in
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your ear. It's like Apple was controlling it and it was way too loud. And so what people were doing,
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because it was so loud in their ear, is they took it out of their ear and were just sort of holding
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it. And it was so loud. Like, it was supposed to be like an earpiece, you know, so you wouldn't
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and distract people, but it was so loud
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that that's what everybody could hear.
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It was like, that's how loud it was.
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- Oh, funny.
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- And the reason it went away about half an hour
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in his apple, figured out what was going on
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and turned the volume down
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and everybody stuck them back in their ears.
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- I had an amazing meeting once in Tokyo with the,
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I wanted to do a story on the evolution
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of the Japanese vending machine.
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And I met with the guy at Coca-Cola Japan
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who runs all their vending machine operations,
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which is a fascinating story.
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and I'm not gonna get into the details now,
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but in this meeting, and also I think
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in a few other meetings I've had in Tokyo,
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someone is an interpreter who sits in the room
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and you have an earpiece where you can hear her speaking,
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translating into English in real time
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while you're sitting there in the meeting.
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It's fascinating, it's very cool.
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- Sort of like being at the UN or something.
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- Yeah, exactly, yeah.
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I gotta say, it was, you know, it had been a year
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since we'd been in the Steve Jobs Theater,
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and it's still a really impressive place.
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I think you probably talked with Eli about this last show,
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but the sound blew me away.
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I forgot that they went completely all out
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with the sound system and the projector and everything.
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When they were playing that intro sequence,
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Mission Impossible thing. The room was shaking. The bass was so strong. Not in an obnoxious way,
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either, in a really, really compelling way. No, it's the best sound I've ever heard in a theater.
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Literally no echo. It is super crisp.
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That's all right. We love dogs on the talk show. Joanna's dog is always a problem. What's your dog
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dog's name? Ralphie. Oh, that's a good name. Try to mute when he's that's all right. He's
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guarding the door. So that's his job. Yeah, like it is his job. No, that's totally allowed
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on this show. Now it is fantastic sound and I talked to some Apple people and I think
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that they use it a little bit more internally than I was initially led to believe like I
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heard from I wrote about how you know what a remarkable place it is combined with the
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fact that at least publicly they only use like once a year. They do use it internally
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a couple times a month they have team meetings and stuff there. It doesn't just sit unused
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all year long. They do make some good use of it. I heard from a couple people that they
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had a screening of The Incredibles 2. Employees were allowed to bring their kids and everything
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like that. I haven't seen it yet. I love The Incredibles. I go to the theater so little
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now it's criminal. It was sort of like a New Year's resolution for this year that I missed,
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but I want to start going to the movies more often again because I love going to the movies,
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and I don't know why I don't go. But I haven't seen The Incredibles 2 yet, but there's apparently a
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scene where the little baby Jack-Jack is up in a corner, hiding—I don't know. This is not really
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a spoiler—but he's up by the ceiling, hiding in a corner, back right, and he makes a noise.
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and the theater, it made it sound like he was in the back corner of the theater.
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Like my one friend at Apple was like, you know, me and my two kids,
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we all just turned around and looked up there.
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That's amazing. Yeah. That's cool.
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How the promise of surround sound.
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So what's coming up? I guess we, before we get into the news, we can, while we're talking about
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the Steve Jobs theater, we can, we can speculate on what's coming up for Apple. Cause it,
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everybody is expecting them to announce new iPad Pros and probably new MacBooks that are not pro
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at an event, which I'm guessing—I honestly have no inside information about this. We're recording
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this on October 15. Nobody has told me a damn thing. But I'm guessing it's going to be Tuesday,
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October 30. But the question for me is where? Are they going to do it in the Steve Jobs Theater,
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or are they going to do it like, you know, like they had that. Remember, were you there at the
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Chicago thing? I was Yeah, yeah. had Lane tech where I took the SAT. That's exactly right. I
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forgot about that. Right. What a small world. The place where you took the SATs was the I don't know
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I have no idea what they're gonna do. But I feel like Tuesday, October 30 is the right day because
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it's obviously not going to be this week. I mean, invitations haven't gone out yet. And I, in theory,
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you know, they could send out invitations now for something next week, but I don't think they'll do
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next week. And I don't think they ever would because next week is like this Friday is when
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the iPhone 10 r goes on sale or pre pre order. And then next Friday is when it ships and I don't
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don't think they would hold an event in between there because I would guess that
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like reviews of the XR will be coming out at some point in between then and there. And
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they're not going to have—they don't want to have reviews of a major new iPhone
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coming out at the same time that they're announcing new things. Like, it doesn't
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really make any sense from Apple's perspective.
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Tom Bilyeu (01h00): Yeah, the minute you—I forgot where I read
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that thinking first, but that made sense. I mean, there was a world in which—and maybe
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this would have happened four years ago, they would have put out the invitations the day
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of the Google Pixel event.
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They did used to do stuff like that.
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My guess is that you're right, the discipline of not messing up with the signal of the new
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iPhone, no noise about iPads or anything else, just keep one story at a time, that makes
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- Yeah, so if I had to bet,
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I would bet that they'll have it
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at the Steve Jobs Theater again.
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But that's, it's simply, I don't know why I think that.
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I really don't think that they would ever hold an event
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at the old town hall on the old campus again.
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- No. - Like why?
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I mean, it would seem like--
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- Yeah, that doesn't make sense.
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- Even if it's not supposed to be as big a deal
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as new iPhones, I think new iPads are pretty big.
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- Oh man, I need one, so I hope it happens sooner than later.
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Yeah, that's a good question.
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Is it more work for the events team to do it on campus?
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Or it's probably a lot less work
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than having to do it somewhere else.
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Even if it were in San Francisco or Cupertino,
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even if it were in Silicon Valley,
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it's probably a lot easier for them.
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- I think it's a lot less work, a lot,
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because it's less travel, obviously, for everybody,
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because they're just doing their normal daily commute,
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And I think for the, whatever you want to call the team
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that does the setup, they don't have anything to set up.
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I mean, not that they don't,
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I mean, they put up some decorations
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and stuff like that in the theater,
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but it's nothing like the pop-up theaters
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that they've been making in recent years
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at places like the Bill Graham Civic Auditorium
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and other places.
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- Even Lane Tech High School,
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like that was by far the cleanest day
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in the history of that school.
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And forever after, like it will never be as clean
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it was the day that Apple went there. Right. Yeah, I guess there's the argument that like,
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oh, keep, keep the Steve Jobs theater for only the most important special events, the iPhone event,
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but I don't that doesn't really know. I don't think that means anything. Yeah,
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I think it made sense, maybe for the first event to be there to be for last year's iPhone, you know,
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the biggest event of the year is the iPhone announcement. I think it sort of made sense
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to christen the theater with that event. But now it just, to me, makes sense that you'd
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use it whenever you have something to announce. And the reason they only used it once last
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year is it was a year where they just didn't have anything else to announce. I mean, one
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of the reasons that people are so excited about new iPad Pros is that the iPad Pros,
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our current ones, are really two generations old. They sort of skip the whole A11 CPU cycle.
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So I think people are really excited. People who love the iPad are really excited about
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because it's--
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I hate to use the word overdue, but they're maybe
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a little overdue.
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No, I think that's super fair.
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I mean, if you look at--
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especially not even just in a vacuum,
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but if you look at competition, it's getting better.
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And that's not to say that they have
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to respond to any sort of increased cadence pressure,
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but there needs to be a new iPad Pro now.
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And it seems like, especially if the idea is that it won't
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have a home button and there's probably more to the story,
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that's not just gonna be a press release update.
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I think that commands an event.
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Remember when they did the Apple Watch and I think,
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what was it?
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I forget what year, when they announced,
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there was a 2015 when they originally announced
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the Apple Watch, maybe it was 2014.
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But the, and they had that event on the college campus
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in Cupertino, what's the name of that college?
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- Yes, I don't know.
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- But remember they built like a gigantic,
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like a literal building out front for the hands-on area.
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Like they built the equivalent of an Apple store
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all temporary just to have an open air hands-on area
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after the event, it was crazy.
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- I mean, even the stuff they do in that convention center
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where they have WWDC is pretty intense.
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I think last summer they had a big demo area
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and I don't remember, now I'm making things up.
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But yeah, the construction they will do
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inside of someone else's space is pretty intense.
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So to go back to earlier, yeah,
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I think that if there's going to be something
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and they don't have a good reason
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for it to be somewhere else,
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the past they've had like events at like what the maybe I'm blending with Amazon too, but
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like they'll have something at a library somewhere or something like that. Or, you know, the
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education event this spring was at a public high school. But there doesn't seem to be
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a place like that where they would have an iPad event. So and they used to have a member
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they used to have events at the what's that place in San Francisco, your boy now your
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Yerba Buena. It was just too small. It really wasn't that much bigger than Town Hall.
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I guess it was a little bit bigger, but it always felt a little cramped. And the hands-on
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area was always super cramped in there, too. I remember the one time just talking about
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how over the top they go at Yerba Buena. It might have been the last year that Katie Cotton
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was still there. And they knocked out a wall. The room where the hands-on thing was at Yerba
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on thing was at Yerba Buena, they always painted—or I don't know if they used paint, but draped
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with black, so it was sort of a very dark room with spotlights shining on the tables.
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And they just took out a whole wall of the building so that it would be airy and sunshiny,
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and then just paid to reconstruct it. It wasn't like a removable wall. They literally figured
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out. They wanted open air. They did the work in advance to figure out, "Yeah, there's
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no supporting beams in there. We could just knock this out, and then we'll just rebuild
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it the next day." That's crazy. It's absolutely insane what they spend on these
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Tom Bilyeu (01h00): Yeah. It's amazing though. And it shows. It's
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just attention to detail. And really, why spare any expense? I mean, sure, spare some
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but not, you know, what's a couple, what's $10,000 here or there when that's like selling
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100 iPhones?
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Yeah. Speaking of iPad Pro, did you see that—
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100, no, sorry, that's like selling 10 iPhones.
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Yeah, exactly. It's like selling eight of the $1,500 ones.
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Did you see that Adobe—I mean, it's sort of a poorly kept secret, but that today at
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their Adobe Max conference, they preannounced Photoshop for iPad.
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Right, which made me wonder, is this something that they announced last time there was a
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major iOS event, or is this something that they will announce at the next major iOS event?
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I would eat my hat if they don't have Adobe on stage at this next event.
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And, you know what, I was actually watching some of the Adobe Max conference today live.
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They had a great live stream. And Phil Schiller was on stage for a while. They Yeah, which
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is I can't remember the last time. Wow. Somebody or Phil, I can't remember the last time Phil
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Schiller was at somebody else's conference. I think it just goes to show how serious Apple
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is about wanting stuff like Photoshop for iPad. And it's funny because the verge had
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a really great hands on preview they got, you know, they got to play with it's not coming
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out till 2019. So who knows if that means early 2019 or later 2019. I suspect that it
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might be a little later. I wouldn't hold my breath for Photoshop for iPad in January.
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Because there's definitely some, it's not just that it's beta, there's some features
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that just aren't there yet. Like there's things you can tap on it, but it doesn't do anything.
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But the Verge had a great hands on and they let their production staffers use it and put
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play with it for a while and they had a great video today. I'll put it in the show notes
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with their first thoughts on it. But the thing that keeps coming up is both from Adobe and
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the people who are trying this pre-release version that it's quote unquote the real
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Photoshop. It's not just an image editing app that they've put the Photoshop brand
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name on. It really is Photoshop that we know and love from the desktop running on an iPad,
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which is kind of crazy.
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which makes you wonder why why they're doing it yeah I I'd add to good
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question and I I wonder about that I I think it is a bet on you know that this
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really is the future and I think it is a really good form factor for a lot of the
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stuff people do in Photoshop sure there especially read you know retouching yeah
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or well the one guy for the drawing the one guy for the verge made a great point
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point, just a fantastic point where he was like taking an image of a sword and he just
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wanted to get the background out, just to cut out the sword. And he said, "One of
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the things you can do here, you just don't think about it, is you just rotate the iPad
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as he goes around. It's like the way when you're drawing on a piece of paper, you
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can just turn it upside down to do another part." He's just turning it around upside
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down, turning it left, turning it right. That's something you can never do with a MacBook.
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So I don't know. And I think a lot of the stuff with the pencil is obviously uniquely,
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at least on the Apple platform, is unique to the iPad platform. And it looks to me,
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from watching the Adobe Max thing, that they're doing it at a really, really high refresh
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rate. They had a guy doing a demo with simulating oil paint. And just the way that he was swirling
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two colors together, it was really just stunning that it wasn't—it just looked like a photograph
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of, you know, like high-def photograph of like a Bob Ross-type guy using actual oil
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paint. But that's really the secret. I mean, it's no good if there's latency there
00:17:49
◼
►
between the pencil and the thing, but it looks to me like they're doing it right. So I
00:17:53
◼
►
would guess that's the reason why.
00:17:55
◼
►
- Yeah, also I guess in the era where you're,
00:17:59
◼
►
if you're a creative professional,
00:18:01
◼
►
you're probably paying for a subscription to Adobe now.
00:18:06
◼
►
So it doesn't really matter.
00:18:08
◼
►
The idea that you're not buying a $20 iPad version
00:18:12
◼
►
of the app, you're subscribing to whatever
00:18:14
◼
►
the yearly or monthly subscription is.
00:18:16
◼
►
So at that point, they should get you using it
00:18:19
◼
►
on every device you have and not just your one Mac
00:18:22
◼
►
or something like that.
00:18:23
◼
►
- Right, we could do a whole thing.
00:18:24
◼
►
we could do a whole digression on software as a service and subscription versus buying and I know
00:18:28
◼
►
that there are people out there I know because I get emailed from them all the time I know that
00:18:33
◼
►
there are people listening to us who hate it who just who really really really feel strongly that
00:18:39
◼
►
they want to give Adobe you know $299 or whatever and then they get to use Adobe Photoshop version
00:18:47
◼
►
X.0 for as long as it runs on their computer and then choose whether or not to upgrade when
00:18:52
◼
►
and X plus 1.0 comes out, you know.
00:18:55
◼
►
And I, you know, there's all sorts of pros and cons
00:18:58
◼
►
to subscription, but a certain absolute pro
00:19:02
◼
►
is if you're already in, you're already paying,
00:19:04
◼
►
you know, the monthly fee for the CC, the Creative Cloud,
00:19:08
◼
►
and then all of a sudden next year at some point,
00:19:10
◼
►
you just get Photoshop for iPad.
00:19:13
◼
►
I mean, that's pretty sweet.
00:19:17
◼
►
Yeah, now I'm gonna watch, now I gotta watch this video.
00:19:20
◼
►
It looks cool.
00:19:21
◼
►
It really is cool. I know at least one person is working on the team. It's the real deal.
00:19:30
◼
►
I mean, it's top-flight talent at Adobe, and it is the real Photoshop. They're not just saying it.
00:19:37
◼
►
So that's very cool. Here, why don't I take a break and thank our first sponsor?
00:19:42
◼
►
Keep this show moving. Our first sponsor is our good friends at Casper.
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Casper products are there. They're the sleep experts and their products are all cleverly designed to mimic human curves
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That's what they that's how they got started. Look you spend one third of your life sleeping
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I spend well over a third of my life sleeping, but you should be comfortable
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It's still the it's just a fantastic mattress. We have one here
00:20:31
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It still feels like brand new
00:20:33
◼
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I mean we've we've had this mattress since whenever Casper first started sponsoring the show which was years ago
00:20:39
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And it's just like new like it you'd never know. It was a couple years old
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They've got great reviews you can go to Amazon and and check out all the great reviews and how it is everything
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They make is all design developed and assembled right here in the United States
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And they have a wide variety of other sleep products now like pillows and sheets and all sorts of stuff like that
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We've got we were like all in on the Casper stuff. I love their pillow. It is absolutely fantastic
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The sheets are good. It's all you know all nice. Everything is nice
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here's the deal they have better prices than you get for a premium mattress and
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a mattress store because they cut out the middleman and they sell directly to
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you and they have hassle-free returns if you're not completely satisfied you can
00:21:31
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be completely sure of your purchase because they have a hundred night
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risk-free sleep on it trial that's over three months buy it get it in the little
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adorable box that is seems ridiculously too small to have a mattress put in your
00:21:44
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room, follow the instructions, open it up, sleep on it for three months. And if you don't
00:21:48
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like it, they just come take it away. No questions asked, no hard sell. It's not like trying
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to cancel your cable subscription or something like that. They just come and take it. They've
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got free shipping and free returns in the US and for our northern friends, Canada too.
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We've got a couple of Casper mattresses here in the house. We love them. They're great.
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they have a special deal just for listeners of the show 50 bucks you can say 50 bucks
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00:22:32
◼
►
all right speaking of tablets I don't know we got a couple of things talked about this
00:22:39
◼
►
show but we could jump right into the Google Pixel event.
00:22:43
◼
►
Yeah, which I was going to go to but I didn't. I did not.
00:22:48
◼
►
So I was going to go and timing wise it didn't really work out that great for me. They had
00:22:55
◼
►
like it was a Tuesday. Last Tuesday was the keynote but because they had it in a sort
00:23:00
◼
►
of like it wasn't a very big venue. It seems like it wasn't a lot of seating in New York.
00:23:06
◼
►
They had a full day of press stuff Wednesday too. So that's what I did. I went up on Wednesday.
00:23:15
◼
►
And it was nice. They had a nice little setup. They had a big, huge—I don't even want
00:23:21
◼
►
to call it a studio—but a big, huge open space there in New York. And then they set
00:23:24
◼
►
up a bunch of kiosks and a bunch of little fake rooms. They had a fake kitchen and a
00:23:30
◼
►
fake bedroom and a fake living room. And then in groups of three, they were taking—I got
00:23:36
◼
►
paired up with two other people from the media. And then we just sort of round robin go from
00:23:40
◼
►
each station to the next and see everything. It was a nice way to do a hands-on thing.
00:23:46
◼
►
That's cool. And I watched the keynote on video. It was a typical Google keynote, way
00:23:53
◼
►
too long, way too many people. I always say it's so obvious. Like the one thing Apple
00:23:58
◼
►
does and to me it would be like a canary in the coal mine if it ever started going the
00:24:03
◼
►
other way in terms of, well, you know, Apple's really going downhill is with like a company
00:24:08
◼
►
like Google, you can see the politics of the internal politics of who gets on stage, you
00:24:14
◼
►
know, like it. It's like, well, we got to get somebody from this team up on stage. So
00:24:19
◼
►
here, let's find some reason for them to be on stage, as opposed to just sort of telling
00:24:24
◼
►
a story straight through about the products. I thought it could have been a much shorter
00:24:29
◼
►
event but the tablet yeah so they have intrigues you a little bit I just set up
00:24:38
◼
►
my my pixel XL which we can talk about later but yeah well the one thing I'll
00:24:43
◼
►
say this in favor in Google's favor I thought it was a very cohesive group of
00:24:47
◼
►
products to be announced three things the Google the new Google pixel 3 in two
00:24:52
◼
►
sizes the brand new pixel slate tablet slash keyboard cover and their their new
00:25:01
◼
►
talk to it device with a screen called the home hub and one two three those are
00:25:07
◼
►
the three products they wanted to talk about I thought that they fit together
00:25:10
◼
►
in in a you know an event very well the slate is interesting because it is their
00:25:18
◼
►
first Chrome Chrome OS tablet like but it runs Android apps you know and I know
00:25:25
◼
►
that they've been working on getting Android apps running in Chrome OS for
00:25:30
◼
►
years now and I kind of feel like I kind of feel like the whole I kind of feel
00:25:36
◼
►
like the whole reason maybe not the whole reason but a big driving factor in
00:25:40
◼
►
that is to get it you know to for tablets I think because I think it makes
00:25:45
◼
►
most sense there. I don't think using an Android app on a laptop makes all that much sense,
00:25:50
◼
►
but on a touchscreen tablet type thing, maybe it does.
00:25:52
◼
►
Tom Bilyeu (01h00): Right. Unless they do something like the new
00:25:56
◼
►
OS X, is it called Marzipan or not? What are we calling it?
00:26:00
◼
►
Jay Haynes (01h00): No. Well, we have to call it Marzipan so we
00:26:02
◼
►
can have something to call it, but Apple is definitely not calling it Marzipan publicly.
00:26:09
◼
►
But we can call it Marzipan.
00:26:10
◼
►
Tom Bilyeu (01h00): Got it.
00:26:11
◼
►
Jay Haynes (01h00): Yeah. And my first thought when I picked it
00:26:14
◼
►
up is, man, this thing is way too heavy. This is too heavy. And then I did, like on the
00:26:22
◼
►
train ride back to Philly, I did the, I like looked up what the iPad Pros weigh and it's
00:26:27
◼
►
actually only ever so slightly heavier than the 12.9 inch iPad Pro. The reason I thought
00:26:32
◼
►
it was heavy is I'm used to the 10.5 inch iPad and they only have one, the Pixel Slate
00:26:37
◼
►
only comes in one size, which is roughly equivalent to the 12.9 inch iPad Pro. So it actually
00:26:43
◼
►
isn't heavy compared to an iPad Pro.
00:26:45
◼
►
It just felt heavy to me at first.
00:26:47
◼
►
Has a very nice screen.
00:26:49
◼
►
They're touting it.
00:26:51
◼
►
I guess Apple's are all 264 pixels per inch
00:26:54
◼
►
and then the pixel slate is like 295 pixels per inch.
00:26:58
◼
►
So they're bragging about having the most pixels,
00:27:00
◼
►
but it's most pixels per inch, but it looks good.
00:27:04
◼
►
I will say this, just tapping around though
00:27:07
◼
►
with the demo apps that they had,
00:27:09
◼
►
a lot of it, they had like a text editor,
00:27:13
◼
►
like, you know, sort of like a BB edit, you know, like a not like a word processor, but
00:27:18
◼
►
like a good old fashioned plain text text editor. I forget what it was called. And I
00:27:24
◼
►
should have asked. I wasn't sure if it and I guess this is actually a good thing. I couldn't
00:27:28
◼
►
tell if it was a Chrome app or an Android app. But the fonts were just tiny, just like
00:27:34
◼
►
I know I've my eyes. I'm 45 and kind of crap eyes. But I mean, by anybody's standards,
00:27:42
◼
►
this was like, it was like the small print
00:27:44
◼
►
on a credit card application.
00:27:47
◼
►
You know what I mean?
00:27:48
◼
►
Like when you're signing up for a new credit card
00:27:51
◼
►
and there's like all this like tiny little small print
00:27:53
◼
►
or like the small print when you buy like a iPhone
00:27:56
◼
►
or something and there's like, here's the warranty.
00:27:59
◼
►
It was like four point type.
00:28:01
◼
►
And I don't know if it's configurable or not,
00:28:03
◼
►
but it seemed it was a weird thing to have
00:28:05
◼
►
on a demo machine, you know, like ready to go to tap on.
00:28:08
◼
►
Like this does not seem thoughtfully designed.
00:28:11
◼
►
The other thing that really stuck out to me compared to an iPad, the big thing for me
00:28:17
◼
►
is that the keyboard cover, that it has real keys and a trackpad. And I tried playing with
00:28:25
◼
►
it like snapping it out of the case back in and as soon as you snap it out, there's like
00:28:29
◼
►
a little black arrow cursor for the trackpad. As soon as you disconnect it from the keyboard,
00:28:34
◼
►
the moment it's disconnected, the arrow cursor just goes away. And then as soon as you snap
00:28:38
◼
►
it back in and move the trackpad around, the arrow cursor shows up again. So it's all,
00:28:42
◼
►
you know, I would really like to see Apple do something like that with the iPad, even
00:28:46
◼
►
though there's no indication that they are. Because I find that one of the, to me, one
00:28:51
◼
►
of the things that drives me nuts if I ever try to do like writing on an iPad is it text
00:28:56
◼
►
selection. Just poking around with my finger on the screen, it seems so crude compared
00:29:01
◼
►
to what I could do with a trackpad, how precise I can move it and double click on words and
00:29:06
◼
►
how my hand is already right there by the trackpad.
00:29:09
◼
►
- Yeah, unless you have a,
00:29:12
◼
►
and I guess if you have a stylus,
00:29:13
◼
►
if you're holding onto the pencil thing,
00:29:15
◼
►
but if you are, you're probably not typing too.
00:29:17
◼
►
It's not super comfortable to hold that.
00:29:20
◼
►
- Yeah, but I don't think Apple doesn't let you
00:29:22
◼
►
use the pencil to like move the insertion point around.
00:29:25
◼
►
It's like only really meant for drawing.
00:29:27
◼
►
So there's really no good way to select text,
00:29:30
◼
►
in my opinion, on iOS period.
00:29:34
◼
►
It's just, to me, is just a glaring hole
00:29:37
◼
►
in the iOS experience, especially in that,
00:29:40
◼
►
when you have the, whether it's the Apple Smart Keyboard
00:29:44
◼
►
cover or some, any of the various third-party keyboards
00:29:47
◼
►
you can get to use with an iPad,
00:29:49
◼
►
it's like when you have it set up like a laptop,
00:29:52
◼
►
using your iPad in a rough, either very laptop-like
00:29:55
◼
►
or roughly laptop-like fashion,
00:29:58
◼
►
not having a trackpad, to me, is just a huge,
00:30:01
◼
►
it never, I never get used to it.
00:30:03
◼
►
I mean, maybe I'm too Mac-centric,
00:30:05
◼
►
but it certainly seems nice on the Chromebook.
00:30:09
◼
►
- Yeah, I mean, I think that's one of the main reasons
00:30:11
◼
►
I have not, like every time I do try to use
00:30:15
◼
►
an iPad Pro for text, you know, for editing basically
00:30:21
◼
►
or writing, I immediately grab my MacBook
00:30:24
◼
►
and just go back to that.
00:30:25
◼
►
I think you're right.
00:30:27
◼
►
I don't think about it a lot, but the text,
00:30:29
◼
►
The cursor insertion and just text selection is pretty bad.
00:30:33
◼
►
- Yeah, and you know, it's the Surface, you know,
00:30:37
◼
►
there's, I guess the, you know,
00:30:39
◼
►
the battle for these tablets now is iPad,
00:30:42
◼
►
the Microsoft Surface ones, and now, you know,
00:30:46
◼
►
it's like a full reset.
00:30:48
◼
►
Like Google is seemingly really backed away from Android
00:30:51
◼
►
as anything other than a phone OS,
00:30:53
◼
►
and this Chrome OS that runs Android apps
00:30:56
◼
►
is their new tablet OS, and you know,
00:30:58
◼
►
this is the first product that ships with that,
00:31:02
◼
►
that's their entry in this.
00:31:03
◼
►
The other two, Microsoft and Google,
00:31:05
◼
►
all have trackpad support.
00:31:06
◼
►
- Oh wow, all right, well now we're on, right?
00:31:11
◼
►
It's on now.
00:31:12
◼
►
Who'd you get the sense that they are building this for?
00:31:15
◼
►
'Cause 12-inch screen is not a super portable tablet,
00:31:20
◼
►
did you get a sense that this is a work device
00:31:23
◼
►
and not a ever on the house thing?
00:31:26
◼
►
- It's a good question.
00:31:28
◼
►
I thought about that too. And the other thing too is it starts at $599 but it goes up to
00:31:35
◼
►
like $1400, $1500, mostly dependent on, I think you can either get it with like 64 or
00:31:44
◼
►
128 gigabytes of storage, but then the CPU goes up too and as you pay more for a better
00:31:51
◼
►
CPU, and this is an Intel device, it is not running an ARM chip, which is to me interesting.
00:31:57
◼
►
- But it, you know--
00:32:01
◼
►
- Are those Chromebooks Intel?
00:32:03
◼
►
- I guess, I would guess that they are.
00:32:07
◼
►
They're just--
00:32:08
◼
►
- I should probably know, but--
00:32:09
◼
►
- Yeah, I think that they are, but I don't know.
00:32:13
◼
►
But this is, and you have a, you know, I don't know,
00:32:16
◼
►
I've dropped off, you know, I just don't pay attention
00:32:19
◼
►
to Intel's chips anymore, you know,
00:32:21
◼
►
when I buy a MacBook, you know, I just,
00:32:24
◼
►
there just aren't that many options
00:32:26
◼
►
on the Apple side of things.
00:32:27
◼
►
But there's like eight different CPU configurations
00:32:29
◼
►
for the Pixel Slate with very different prices.
00:32:32
◼
►
And you get a little bit more RAM
00:32:34
◼
►
if you buy the more expensive ones, too.
00:32:37
◼
►
So I do wonder who's buying a $1,400 Chrome OS tablet.
00:32:42
◼
►
I mean, it's certainly not targeted
00:32:44
◼
►
at that low-end Chromebook market
00:32:47
◼
►
that is dominating education,
00:32:49
◼
►
where there's like $199 plastic laptops.
00:32:53
◼
►
It's definitely not that, starting at 599.
00:32:56
◼
►
- I mean, I think this speaks to the bigger question.
00:32:59
◼
►
If you zoom out and look at Google's hardware strategy
00:33:02
◼
►
in general, especially for the phones,
00:33:05
◼
►
and it seems like this too, you just kind of have to wonder
00:33:09
◼
►
why they're doing it the way they're doing it.
00:33:12
◼
►
I mean, it basically seems like they're pushing
00:33:16
◼
►
for the super high end of the market,
00:33:18
◼
►
they're trying to compete with, and in some cases,
00:33:21
◼
►
seem to be very successfully either at Apple's level
00:33:26
◼
►
of blending hardware and software or approaching it,
00:33:31
◼
►
they're clearly not going mass market with these things.
00:33:36
◼
►
You can see that the pixels are not flying off the shelves,
00:33:40
◼
►
they're not super successful commercially,
00:33:43
◼
►
even though they are really nice devices.
00:33:45
◼
►
So this kind of fits in with that strange strategy.
00:33:49
◼
►
I forgot who maybe it was,
00:33:53
◼
►
I don't even wanna misattribute this,
00:33:55
◼
►
but someone said like maybe they're just being a troll
00:33:57
◼
►
by doing all this stuff?
00:33:58
◼
►
Like they're--
00:34:00
◼
►
- I don't think so.
00:34:01
◼
►
And there was a couple of pieces.
00:34:03
◼
►
I wanted to link to one,
00:34:04
◼
►
maybe I'll get it by the end of this week.
00:34:06
◼
►
There was a piece somebody wrote, maybe at Bloomberg,
00:34:09
◼
►
kind of scoffing at the whole idea of Google doing phones
00:34:13
◼
►
and why are they even bothering?
00:34:14
◼
►
This is effectively like corporate masturbation
00:34:17
◼
►
because they're not selling enough of these
00:34:21
◼
►
to make any kind of dent in the market
00:34:23
◼
►
or dent in their bottom line.
00:34:25
◼
►
And I disagree with that.
00:34:26
◼
►
Well, I don't disagree that it's a blip financially.
00:34:31
◼
►
Somebody did the math and figured out that Apple,
00:34:34
◼
►
like Apple sells as many iPhones in eight days
00:34:37
◼
►
as Google sold Pixel phones in an entire year.
00:34:40
◼
►
I'm almost surprised that it's not even
00:34:42
◼
►
more lopsided than that.
00:34:45
◼
►
But I think that there's no other Android phones
00:34:50
◼
►
that are like the Pixel phones in my opinion.
00:34:52
◼
►
I've described them a year or two ago.
00:34:54
◼
►
I have a Pixel One, I skipped the Pixel Two generation,
00:34:57
◼
►
and I've already pre-ordered a Pixel Three.
00:35:00
◼
►
'Cause I like to, to me,
00:35:02
◼
►
it's the most interesting Android device.
00:35:04
◼
►
I've described it as an,
00:35:06
◼
►
it's an Android device for people who want Android,
00:35:09
◼
►
but they want an iPhone-like phone.
00:35:13
◼
►
because to me the rest of the Android,
00:35:15
◼
►
especially the high-end market,
00:35:17
◼
►
has sort of gone in a very different direction.
00:35:20
◼
►
I mean, for all the legal consternation
00:35:23
◼
►
between Apple and Samsung over the early Galaxy devices,
00:35:27
◼
►
the lawsuit that went on for 10 years over the look and feel
00:35:33
◼
►
or whatever you wanna call it.
00:35:34
◼
►
And remember there was a moment where somebody held up,
00:35:40
◼
►
there was a Samsung expert witness on the stand
00:35:43
◼
►
and one of Apple's lawyers held up one of the phones
00:35:45
◼
►
and said, "Here, can you tell if this is an iPhone
00:35:49
◼
►
"or the Galaxy Note 3?"
00:35:51
◼
►
And the guy was like, "No, I can't."
00:35:53
◼
►
It was seemingly a good moment.
00:35:56
◼
►
But I don't think that's like that anymore.
00:35:57
◼
►
There's no confusing high-end Samsung Galaxy S9
00:36:02
◼
►
or the Note, whatever they're up to.
00:36:04
◼
►
They look very different.
00:36:05
◼
►
They have a very different design language.
00:36:07
◼
►
They have both software and hardware, they look different.
00:36:12
◼
►
whereas the Pixel phones,
00:36:13
◼
►
I'm not saying they're iPhone ripoffs,
00:36:15
◼
►
but they're definitely iPhone-like in hardware.
00:36:19
◼
►
- And very nice, like I'm holding a Pixel 3 XL
00:36:22
◼
►
and an iPhone XS Max in two hands,
00:36:26
◼
►
and neither one of them is much obviously nicer
00:36:31
◼
►
than the other one, like very, very nice devices.
00:36:34
◼
►
Both have really, really impressive screens,
00:36:36
◼
►
and I could, you know, I mean, to some extent,
00:36:41
◼
►
it probably is helpful for Google
00:36:43
◼
►
to be able to show their employees,
00:36:45
◼
►
like, hey, look at,
00:36:46
◼
►
we can actually make this really good stuff too,
00:36:47
◼
►
and you can own this and use Android as intended
00:36:51
◼
►
on this device.
00:36:52
◼
►
- Yeah, the other thing they do,
00:36:54
◼
►
to me, the hardware is definitely iPhone-like.
00:36:57
◼
►
I wouldn't mind running iOS on one of those devices
00:37:00
◼
►
just in terms of how they feel.
00:37:02
◼
►
They feel really nice in hand, they've always did.
00:37:04
◼
►
And especially, they've really made it better
00:37:06
◼
►
in the last two years.
00:37:07
◼
►
Like, my Pixel 1 is okay,
00:37:10
◼
►
but there's things about it that I think were mistakes
00:37:12
◼
►
like the power button,
00:37:16
◼
►
they like etched like a ridging on the side
00:37:20
◼
►
and it's just not pleasant.
00:37:21
◼
►
I think that because they put the volume button
00:37:23
◼
►
right below the power button,
00:37:25
◼
►
my guess is the thinking was,
00:37:27
◼
►
well, let's give the power button this rigid feel
00:37:30
◼
►
so you can tell, but it's like, you don't need that.
00:37:32
◼
►
You just know which one's up and which one's below,
00:37:35
◼
►
and they've gotten away from that.
00:37:38
◼
►
They just feel better now.
00:37:39
◼
►
But the other thing that they do with their phones,
00:37:42
◼
►
you said the displays are,
00:37:42
◼
►
I think the displays are fantastic.
00:37:44
◼
►
But they're also to me, very iPhone-like
00:37:47
◼
►
in terms of color reproduction.
00:37:49
◼
►
Like they're not super saturated.
00:37:51
◼
►
You know, like to me, the Samsung phones
00:37:53
◼
►
and the LG phones all look--
00:37:56
◼
►
- Ridiculous.
00:37:57
◼
►
- Yeah, to me, they're just not to my liking.
00:37:59
◼
►
They're just so over the top, oversaturated.
00:38:03
◼
►
And it's, you know, some people like that.
00:38:05
◼
►
And I've heard from, you know, like in China,
00:38:07
◼
►
there's a lot of people who really, really like that look.
00:38:09
◼
►
They like that it's not really realistic.
00:38:12
◼
►
It's like hyper-realistic.
00:38:14
◼
►
The Pixel phones are like iPhones to me
00:38:17
◼
►
in terms of having a natural sort of color landscape.
00:38:22
◼
►
- Yeah, it looks great.
00:38:24
◼
►
Man, the one thing that really is throwing me off though
00:38:27
◼
►
are the missing gestures from iOS,
00:38:30
◼
►
like not being able to swipe backwards
00:38:33
◼
►
and some of this stuff.
00:38:35
◼
►
I've had it set up for about half an hour or so.
00:38:39
◼
►
- I'll get used to it, or maybe not, but it's super weird.
00:38:42
◼
►
However, I just discovered something very, very smart,
00:38:45
◼
►
which is you can, I don't know how they do this,
00:38:47
◼
►
but you can squeeze the phone,
00:38:50
◼
►
and it activates their assistant, which is really clever.
00:38:54
◼
►
- It seems like a gimmick, but when I played with it
00:38:57
◼
►
in their hands-on area, it works pretty well.
00:38:59
◼
►
- Well, and they use haptic feedback to make it feel
00:39:02
◼
►
like you're actually squeezing the phone,
00:39:04
◼
►
which I don't think I am.
00:39:05
◼
►
Like, I hope it's not.
00:39:07
◼
►
I'm not actually bending the phone, but it really feels like I am, which is cool.
00:39:12
◼
►
I just hit it, I agree without reading the screen.
00:39:14
◼
►
I don't know what they're collecting on me now.
00:39:16
◼
►
Yeah, well, everything.
00:39:19
◼
►
Yeah, it's really nice.
00:39:22
◼
►
So to me, you asked before, who is the Pixel Slate for?
00:39:26
◼
►
I'm not entirely sure about that answer.
00:39:29
◼
►
It's not for me, because I'm not a big Chrome user.
00:39:34
◼
►
I guess if you're all in on Chrome, though, and you want a tablet, this could be really
00:39:37
◼
►
nice if you're sort of living the Chrome OS lifestyle. I don't know.
00:39:42
◼
►
If you live in Google Docs, it might be a compelling device. I don't know.
00:39:46
◼
►
Right. And it's, you know,
00:39:48
◼
►
A lot, by the way, like tens of thousands of people in Silicon Valley live in Google
00:39:51
◼
►
Docs all day. So,
00:39:52
◼
►
Yeah, I do see it. You know, I have an iPad, I have a Mac book and, you know, I use them
00:40:00
◼
►
at different times for different things. And, but there are, I can see how it would be nice
00:40:06
◼
►
to reduce it to one device in some ways. Like, let's say like, I'm a notorious tab lever opener,
00:40:12
◼
►
you know, I've at any given time, I've got like, six windows, each with, you know, 20 tabs open in
00:40:18
◼
►
them. And if I've, you know, I wanted to read that, that story that Dan wrote about whatever,
00:40:23
◼
►
and I know I've got it open in a tab, but I'm on the iPad. It's like, you can get it out of iCloud.
00:40:28
◼
►
But it's like, I don't remember which device it was on sometimes. And I don't know where to look
00:40:32
◼
►
for it. Whereas if it's one less device, the tab I have open with the article I've halfway
00:40:38
◼
►
read is right there, even once I've detached it from the keyboard and I'm just sitting
00:40:42
◼
►
on the couch at night. So I can see that, but I don't know. But with the phones, I definitely
00:40:48
◼
►
see who the market is. And the thing that really strikes me about the Pixel owners,
00:40:53
◼
►
and it just hit me this year, is I think in some ways, the Pixel aficionados right now,
00:41:01
◼
►
Pixel phone aficionados, remind me a lot of being a Mac user in like the late 90s. So,
00:41:10
◼
►
you know, and that was the era when, you know, there were all sorts of same thing, this same
00:41:15
◼
►
argument like, hey, why does Google even bother making these things or market share so low,
00:41:20
◼
►
it's all irrelevant, they should just give up because the market share so low. That's
00:41:23
◼
►
everything everybody said about Apple in 1995, right, that they should give it up. You know,
00:41:29
◼
►
Michael Dell said, what would he do if he ran Apple?
00:41:33
◼
►
He'd liquidate the company and give the money back
00:41:36
◼
►
to the shareholders.
00:41:37
◼
►
But if you, like me, were a Mac user in the late '90s
00:41:42
◼
►
and you really were passionate about the things
00:41:44
◼
►
that the Mac still did, even at a technical level
00:41:49
◼
►
when the OS was really behind the times,
00:41:52
◼
►
at a user interface level, they never lost that lead.
00:41:56
◼
►
and it was always a nicer user experience.
00:41:59
◼
►
The word beleaguered was always thrown around,
00:42:03
◼
►
but that's sort of what we felt like.
00:42:05
◼
►
And I was never a big,
00:42:07
◼
►
remember people would spell Windows W-I-N-D-O-Z-E
00:42:12
◼
►
and stuff like that, and get in,
00:42:15
◼
►
every single Usenet group, whatever it was,
00:42:17
◼
►
it could be about the weather, like alt.philadelphia.weather.
00:42:22
◼
►
Eventually it's gonna break into a Windows
00:42:24
◼
►
versus Mac flame war. Like there was, there was no news group. Hey, those were fun though.
00:42:30
◼
►
There was no news group that didn't eventually break into a windows versus dos flame war,
00:42:35
◼
►
whether it was computer related or not. Probably the computer groups were the least likely
00:42:39
◼
►
because everybody had gotten it out of their system. Um, but I just see it like on Twitter
00:42:45
◼
►
when I see that the pixel people like touting like their, their, you know, photo advantages
00:42:51
◼
►
and stuff like that. Like I see that passion and I see their frustration that it's not
00:42:56
◼
►
more popular, right? That they're, they're like, it just seems like Google should be
00:43:01
◼
►
selling more pixels than they are because it really is a very compelling device and
00:43:06
◼
►
software experience. It just doesn't seem right that it's, that it's not more popular.
00:43:11
◼
►
And I think that's a really good analogy. I think Mac users had that frustration for
00:43:15
◼
►
a long time. They really did. And I see it, you know, I mean, there was a lot of reviews.
00:43:19
◼
►
I can't speak to it because I don't have a Pixel 2. I'm getting the Pixel 3 soon.
00:43:22
◼
►
But there's a bunch of reviews, like Nilay and a few others, all said that the Pixel
00:43:28
◼
►
2 from last year was still a better still camera than the iPhone XS. So who knows how
00:43:34
◼
►
good the Pixel 3 is?
00:43:36
◼
►
Yeah, I haven't had a chance to test it, but it seems to be great. The fact that they're
00:43:40
◼
►
even in the same sentence is astounding. Whether it's 10% better or worse or even more than
00:43:49
◼
►
That's pretty remarkable considering much like Apple, Google did not have much of a
00:43:56
◼
►
hardware or sorry, did not have much of a camera and smartphone background before they
00:44:02
◼
►
just started.
00:44:03
◼
►
So yeah, there's a couple of features I wrote.
00:44:06
◼
►
I wrote about it briefly on during Fireball, but there's a couple of features in the
00:44:10
◼
►
Pixel 3 and it's a little confusing.
00:44:12
◼
►
What's what's Pixel 3 specific and what is going to ship in a software update for
00:44:17
◼
►
existing Pixel 1 and Pixel 2 owners later this year. There's a bunch of features they
00:44:22
◼
►
talked about at the event. Some of them are specific to the Pixel 3 and some of them are
00:44:26
◼
►
coming to supposedly coming to older Pixels later. But almost like that, who cares? But
00:44:34
◼
►
the one feature that really blew me away is the one they're calling Top Shot, which is
00:44:40
◼
►
like you, you don't have to go to a special mode. It's just I guess you can turn it off.
00:44:44
◼
►
I don't see why you would though because it seems great you take a photo and
00:44:47
◼
►
It keeps a couple of frames from before you tap the shutter button and it takes a couple of extra frames after
00:44:55
◼
►
You hit the shutter button and it shoots a video in between as well. So it might take let's say five stills
00:45:03
◼
►
At the full resolution with all of the everything, you know
00:45:07
◼
►
They're all they get the same HDR processing everything you'd want and then in between knows there's video
00:45:14
◼
►
And so the if you if you take one of the video frames you're gonna get less resolution
00:45:18
◼
►
you know and it's not quite as good of a photo, but the idea is
00:45:22
◼
►
Like let's say you're shooting a sporting event or or you know
00:45:27
◼
►
And a whale is jump you're on a boat and whale jumps out of the water and you take a photo
00:45:32
◼
►
That the absolute best image that you get might be one of those video frames even though it's a slightly lower resolution
00:45:41
◼
►
Image it might be the one you want to keep because it's the perfect moment, right?
00:45:46
◼
►
It's that perfect fraction of a sentence or second when the moment was just perfect
00:45:50
◼
►
But it in practice it really seems to work. I again that this is something
00:45:56
◼
►
I don't have a pixel in hand yet, but I only got to do it during the hands-on area
00:45:59
◼
►
But what they did is they gave us each a pixel to walk around with and while they were explaining the feature to me
00:46:04
◼
►
I took a picture of the the woman from Google product marketing who was telling me about it and I swear
00:46:10
◼
►
As I took the picture, I actually caught her at a bad moment when she was looking down and her eyes
00:46:14
◼
►
were closed. And as she's telling me about the top shot picture, I took a picture of her. It was a
00:46:20
◼
►
bad, very unflattering photo because her eyes were closed and she's looking down. And it immediately
00:46:25
◼
►
says, "Would you prefer to use this one?" And it went back like half a second and she looked
00:46:30
◼
►
perfect. And she's looking right at me. It's like I gave myself the perfect demo of the feature.
00:46:37
◼
►
And so when you take a good photo
00:46:39
◼
►
and Google thinks it's a good photo,
00:46:41
◼
►
it doesn't even ask you.
00:46:43
◼
►
It like only is when it recognizes something like,
00:46:45
◼
►
hey, there's a subject here with her eyes closed.
00:46:48
◼
►
We should see if we can suggest something better.
00:46:52
◼
►
And it happens instantaneously.
00:46:53
◼
►
It happens right after you snap the shutter button.
00:46:56
◼
►
- That's cool.
00:46:57
◼
►
You can do that manually with live photos.
00:47:01
◼
►
Well, but the--
00:47:02
◼
►
- You can scrub it a little bit.
00:47:03
◼
►
- Right, so it's--
00:47:04
◼
►
- The fact that this note,
00:47:05
◼
►
This is like proactively recommending to you.
00:47:08
◼
►
- Yeah. - That's cool.
00:47:09
◼
►
- Yeah, and it really does, again,
00:47:11
◼
►
I shot like five minutes worth of photos,
00:47:14
◼
►
but it really does seem to only suggest it to you
00:47:18
◼
►
when the photo really was taken at the wrong moment
00:47:21
◼
►
and doesn't bother you
00:47:22
◼
►
when you've taken a fine photo right away.
00:47:25
◼
►
So it doesn't annoy you needlessly
00:47:27
◼
►
and when it does interrupt, it's right.
00:47:30
◼
►
That's pretty cool.
00:47:33
◼
►
What was the other feature that I liked?
00:47:35
◼
►
- I love how both of these come,
00:47:38
◼
►
both Google and Apple though are using software
00:47:40
◼
►
to make photos, you know, what, 50 to 100 times better
00:47:44
◼
►
than just hardware alone would make them.
00:47:45
◼
►
- Absolutely, yeah.
00:47:46
◼
►
And it's great that they're pushing each other, you know,
00:47:50
◼
►
and there's, you know, I'm not saying that Google's ahead
00:47:52
◼
►
in every single regard, but it's great though
00:47:55
◼
►
that somebody else is doing similar type things.
00:47:59
◼
►
And I know Samsung has some AI features too,
00:48:02
◼
►
everybody's sort of doing it,
00:48:03
◼
►
but it seems to me like Google and Apple
00:48:05
◼
►
are ahead of everybody else here in different ways.
00:48:08
◼
►
- And who's not doing it are the camera companies.
00:48:09
◼
►
Like I almost never,
00:48:11
◼
►
I still love the photo that will come out from my Fuji
00:48:16
◼
►
more than, it just feels like I'm taking a photo
00:48:19
◼
►
in a way that an iPhone photo still does not.
00:48:23
◼
►
But when you do it side by side,
00:48:26
◼
►
a lot of times the iPhone photo actually does look better.
00:48:32
◼
►
Another cool feature they have,
00:48:33
◼
►
I guess it's not a camera feature,
00:48:34
◼
►
but it's the, did you see the call screening feature?
00:48:39
◼
►
- I did, yeah, that was cool.
00:48:41
◼
►
- That is really-- - It's very Googly.
00:48:43
◼
►
- It's very Googly, and it really, you know,
00:48:46
◼
►
and they did, again, they demoed it exactly the right way
00:48:48
◼
►
where there was like a Google employee up in a,
00:48:51
◼
►
you know, like in a different room who called us,
00:48:53
◼
►
and we got a real phone call.
00:48:55
◼
►
- In an unmarked restaurant in Silicon Valley.
00:48:59
◼
►
- Well, it was the complete opposite of duplex,
00:49:02
◼
►
because it was a real demo of a real feature and super useful. And it's like they said,
00:49:07
◼
►
I mean, they even acknowledged that the spam phone calls are worse than ever. I get them
00:49:14
◼
►
all the time. So I would love to have that feature on iOS. And it just makes so much sense that
00:49:20
◼
►
it just takes… For all these years, I mean, going back before iPhone, going back to the original
00:49:28
◼
►
cell phones where they had a green button and a red button. There have always been two
00:49:31
◼
►
buttons for when a phone call comes in. Take it or don't take it. And now there's this
00:49:35
◼
►
third option where it's like, "Okay phone, you talk to this jerk. See who it is." Right?
00:49:41
◼
►
And if it turns out it's somebody you know, if it's like, you know, your accountant is
00:49:45
◼
►
calling you or somebody you know is calling from a weird number, you can see it on the
00:49:49
◼
►
transcript and then just jump right into the call and be like, "Oh, okay. I didn't know
00:49:52
◼
►
who it was. It's a very, very cool feature and like you said, very, very googly. What
00:49:59
◼
►
else? Do you have both phones as a review unit?
00:50:05
◼
►
Tom Bilyeu (01h00m 9s): I do, yeah. I've only done the big one. I've
00:50:10
◼
►
not taken out the… I just picked them up today, so I have not.
00:50:14
◼
►
Jay Haynes (01h00m 19s): I will say I think it's a little weird and
00:50:19
◼
►
it is a little, they've gone the wrong way.
00:50:22
◼
►
Like one of my very, very favorite things
00:50:23
◼
►
about the iPhone XS is that the XS and the XS Max
00:50:28
◼
►
are the only difference is the size.
00:50:30
◼
►
That the cameras are exactly the same,
00:50:33
◼
►
the CPU's exactly the same, they have the same amount of RAM
00:50:36
◼
►
it's just you want a bigger one, you know,
00:50:37
◼
►
so the display is bigger and the battery is bigger
00:50:39
◼
►
because the, you know, because it's more room
00:50:42
◼
►
for a bigger battery, but that's it.
00:50:44
◼
►
They look the same, you know, and I just think,
00:50:48
◼
►
Anyway, this is my way of saying,
00:50:49
◼
►
I can't believe they put a big ugly notch
00:50:51
◼
►
on the one and not the other.
00:50:52
◼
►
- Yeah, and it doesn't seem to,
00:50:55
◼
►
maybe I'm not finding it,
00:50:57
◼
►
but there does not seem to be the Face ID type thing.
00:51:00
◼
►
- No, they don't, no, there is no Face ID type thing.
00:51:03
◼
►
It's only there to have the two cameras.
00:51:06
◼
►
So the other weird thing, I'm not weird,
00:51:08
◼
►
but certainly different from Apple,
00:51:11
◼
►
I'll just say different,
00:51:12
◼
►
is that they still only have one camera on the back
00:51:14
◼
►
as the main camera,
00:51:16
◼
►
but now they have two cameras on the front,
00:51:19
◼
►
one of which is like a normal focal length selfie camera,
00:51:23
◼
►
and now they have this super wide angle,
00:51:25
◼
►
almost fisheye selfie camera to get a wider field of view.
00:51:30
◼
►
- Oh, weird. (laughs)
00:51:34
◼
►
I can see my whole apartment in one.
00:51:36
◼
►
- Right, right.
00:51:37
◼
►
So you zoom, it's like you go to the selfie camera
00:51:40
◼
►
and then you can zoom the other way.
00:51:41
◼
►
Instead of like zooming in like a telephoto,
00:51:43
◼
►
you zoom out and it's super wide in there.
00:51:46
◼
►
- It seems interesting, I guess.
00:51:48
◼
►
I don't know. - You know what?
00:51:49
◼
►
I would use this all the time. (laughs)
00:51:52
◼
►
As someone who has an embarrassing number of selfies,
00:51:54
◼
►
I would probably use this all the time.
00:51:56
◼
►
That's cool, all right.
00:51:59
◼
►
But it looks, I mean, it actually looks
00:52:01
◼
►
kind of like a person looking back at you
00:52:02
◼
►
'cause there's two.
00:52:04
◼
►
It looks like a smiling creature of some sort.
00:52:08
◼
►
But yeah, I was surprised there was no face ID type thing.
00:52:11
◼
►
- No, no, it's still--
00:52:12
◼
►
- I'm now hooked on this fingerprint thing,
00:52:15
◼
►
and get rid of it.
00:52:17
◼
►
- Yeah, it's, I don't know.
00:52:19
◼
►
I know that there are all sorts of people out there
00:52:21
◼
►
who have mixed feelings about Face ID versus Touch ID
00:52:24
◼
►
and who should not be holding their breath for it
00:52:28
◼
►
but are secretly hoping that Apple is working on Touch ID
00:52:32
◼
►
under the glass.
00:52:33
◼
►
Like, I'm telling you, don't worry.
00:52:35
◼
►
I don't think it's gonna happen.
00:52:37
◼
►
I don't think.
00:52:38
◼
►
- And I actually think, who knows?
00:52:40
◼
►
I could be wrong.
00:52:42
◼
►
Maybe it would work well in addition to Face ID,
00:52:44
◼
►
but I sort of feel like there's an advantage
00:52:47
◼
►
to only having one biometric ID,
00:52:51
◼
►
that you don't have to choose
00:52:52
◼
►
between fingerprint and face ID.
00:52:54
◼
►
It's like if you've got the new phone, you use face ID,
00:52:56
◼
►
and if you have an older phone, you use touch ID.
00:53:00
◼
►
- I agree with you, though.
00:53:00
◼
►
They definitely lose style points
00:53:02
◼
►
for having the notch on one of them, but not the other.
00:53:06
◼
►
So 99.9% of people will never have both of them
00:53:11
◼
►
at any point.
00:53:13
◼
►
And nor nor is this like iOS where they dictate how every phone looks like yeah
00:53:19
◼
►
You know the whole point of Android is that it works on?
00:53:24
◼
►
You know a hundred thousand different phones, so it's a weird-looking notch too, though
00:53:29
◼
►
It is it's a it's the biggest notch. I've ever seen it's a deep notch. It's a deep notch and I
00:53:35
◼
►
Know it's you know it's been amusing to watch like the the larger Android
00:53:42
◼
►
fan droid world of people are very down on this notch.
00:53:47
◼
►
To their credit, that they're being honest.
00:53:50
◼
►
They're not just, oh, I love Pixel phone,
00:53:52
◼
►
so I'm gonna say this notch is the best notch.
00:53:55
◼
►
No, instead the consensus seems to be
00:53:56
◼
►
that this notch is hideous.
00:53:59
◼
►
It's just ungainly.
00:54:02
◼
►
- Yeah, it's not bothering me at all.
00:54:04
◼
►
Well, it is kinda weird, but I don't know, it's fine.
00:54:09
◼
►
- I still don't like the notch on the iPhone X.
00:54:11
◼
►
I am used to it though.
00:54:13
◼
►
I am very used to it.
00:54:14
◼
►
- I don't even see it anymore.
00:54:16
◼
►
- But it just is weird that the two phones
00:54:19
◼
►
have different foreheads,
00:54:21
◼
►
'cause the one has a regular forehead
00:54:23
◼
►
and the other one has a notch.
00:54:25
◼
►
- Are you back to the normal 10 size now?
00:54:28
◼
►
- Yes, this is a weird thing.
00:54:32
◼
►
I know that when you put the XS Max
00:54:35
◼
►
next to a previous Plus phone,
00:54:38
◼
►
like an iPhone 8 Plus or 7 Plus, whatever,
00:54:40
◼
►
They're almost exactly the same size.
00:54:42
◼
►
It's like less than, I think it's like a millimeter,
00:54:46
◼
►
the iPhone XS Max is like a millimeter smaller
00:54:51
◼
►
in each dimension or something like that.
00:54:53
◼
►
It's very, very similar.
00:54:55
◼
►
But for some reason, it looks and feels smaller in my hand
00:54:59
◼
►
than the plus size phones did.
00:55:01
◼
►
I think it's just like an optical illusion created
00:55:03
◼
►
by the fact that it has so much greater
00:55:06
◼
►
screen to body area ratio.
00:55:09
◼
►
It somehow feels smaller.
00:55:11
◼
►
So I never liked the plus size phones at all
00:55:14
◼
►
and never was tempted to buy a six plus or seven plus
00:55:17
◼
►
or any of those, even though it always bothered me
00:55:20
◼
►
that they had slightly better cameras,
00:55:22
◼
►
with optical image stabilization and a few features
00:55:25
◼
►
that the smaller one didn't have.
00:55:27
◼
►
It just, the XS Max was actually somewhat tempting to me.
00:55:30
◼
►
It was the first time Apple made a larger phone
00:55:32
◼
►
that I was like, hmm, maybe.
00:55:35
◼
►
And there were times when I was testing it
00:55:36
◼
►
when I forgot which one I had.
00:55:38
◼
►
I was like, wait, is this the bigger one or the smaller one?
00:55:40
◼
►
But I did end up buying the smaller one.
00:55:44
◼
►
- Yeah, I haven't, I'm still in the review unit stage.
00:55:47
◼
►
I was a plus guy for the three years
00:55:51
◼
►
or whatever it was during that era.
00:55:54
◼
►
And now I'm testing out this Max
00:55:57
◼
►
and boy, that screen is gorgeous.
00:56:01
◼
►
And to me, the most underappreciated thing
00:56:03
◼
►
about the bigger phones is that typing is much more accurate
00:56:07
◼
►
'cause the keys are wider.
00:56:09
◼
►
But I'm not really using the whole screen for anything.
00:56:12
◼
►
I still find myself reading in the top third
00:56:16
◼
►
of the screen almost or top fourth of it.
00:56:18
◼
►
And this thing just feels big in your pocket.
00:56:21
◼
►
Although having the new Apple Watch Series 4
00:56:27
◼
►
makes it kind of a different game
00:56:29
◼
►
because the, and we can talk about the new watch for a bit.
00:56:32
◼
►
I mean, it is a really damn good device.
00:56:36
◼
►
it feels like a computer on your wrist now
00:56:39
◼
►
in a way that it just did not previously.
00:56:41
◼
►
And I would say that's 80% just speed.
00:56:45
◼
►
Like it actually responds to your clicks
00:56:48
◼
►
and doesn't get caught up in a series of commands.
00:56:53
◼
►
But the software is starting to get really good too.
00:56:57
◼
►
I mean, especially the watch face like that.
00:56:59
◼
►
- Well, hold that though.
00:57:00
◼
►
Let's save it for a different section.
00:57:03
◼
►
I got the feeling at the press thing
00:57:04
◼
►
And I feel like I'm clearly in the minority.
00:57:07
◼
►
I don't know, and it's the sort of thing
00:57:09
◼
►
Apple doesn't like to talk about.
00:57:11
◼
►
They'll give unit sales for iPhones,
00:57:13
◼
►
but they don't like to break it down by model.
00:57:15
◼
►
I would love to know what percentage of people
00:57:18
◼
►
are buying the regular XS and who are buying the XS Max.
00:57:21
◼
►
I really don't even know how to guess how that's going.
00:57:24
◼
►
But at least among the enthusiast crowd,
00:57:28
◼
►
like the sort of people who go to a Google press event
00:57:32
◼
►
to see the new phones,
00:57:33
◼
►
The bigger size is clearly the more popular.
00:57:38
◼
►
It's like, 'cause, and you know, it's a funny thing
00:57:42
◼
►
because like you go to the Apple event
00:57:44
◼
►
and almost everybody's carrying an iPhone around.
00:57:46
◼
►
Like at the Google thing, most of the press
00:57:48
◼
►
who I was there looking around with were carrying pixels,
00:57:51
◼
►
you know, 'cause they're sort of Google,
00:57:52
◼
►
you know, it's gonna draw Google-oriented
00:57:54
◼
►
members of the media.
00:57:57
◼
►
- But it really looked to me,
00:57:57
◼
►
just doing a quick eyeball survey,
00:57:59
◼
►
that almost all of them had the Pixel 2 Plus
00:58:02
◼
►
or whatever, what do they call the big one, Plus?
00:58:04
◼
►
XL, XL, yeah, Pixel 2 XL.
00:58:08
◼
►
Whereas I like the smaller one better, for sure.
00:58:12
◼
►
But it is weird, it does look a little dated,
00:58:14
◼
►
because it has a forehead and a chin.
00:58:15
◼
►
I mean, here I am knocking the notch on the other one, but.
00:58:19
◼
►
- And it seems, it's just one of those things
00:58:21
◼
►
that Apple does better than anybody,
00:58:24
◼
►
but, you know, and Google as sort of hardware
00:58:28
◼
►
being not their forte.
00:58:30
◼
►
The fact that even the one with the notch
00:58:33
◼
►
still has the chin down below at the bottom,
00:58:35
◼
►
it just is, it's not a premium look.
00:58:41
◼
►
- Yeah, you wonder why they kept it,
00:58:46
◼
►
whether they had to or they chose to.
00:58:51
◼
►
- I don't know.
00:58:52
◼
►
- It does feel last year.
00:58:56
◼
►
- I think they had to.
00:58:57
◼
►
I think that it's technically super, super hard to go edge to edge.
00:59:03
◼
►
Even though they're OLED, which makes it easier and not LCD, but everything I've heard from
00:59:10
◼
►
people at Apple is that getting the iPhone X and XS to get as close to corner to corner
00:59:16
◼
►
as they are is technically very hard.
00:59:19
◼
►
and the XR, which we can get to, is even harder because it's an LCD screen, not an OLED. It
00:59:27
◼
►
just looks weird. It just is sort of a weird look for the pixels, in my opinion. I also
00:59:33
◼
►
thought that they were a lot lighter. I don't know what they weigh compared to a XS, but
00:59:38
◼
►
I don't mind how much the XS weighs, but it is true. I mean, steel weighs more than aluminum,
00:59:43
◼
►
So it is a heavier device.
00:59:46
◼
►
I feel like the Pixels really compare better to the XR because they're more just off the
00:59:53
◼
►
top of my head.
00:59:54
◼
►
They're both glass on the front, glass on the back, aluminum on the sides, and then
00:59:58
◼
►
a single camera on the back.
01:00:00
◼
►
So it's sort of the XR is the one and the starting price is around the same, around
01:00:06
◼
►
It's like the XS is sort of a different class device than even the best Pixel.
01:00:11
◼
►
It's true. We're entering a 10-R world. I need to recalibrate all my analysis now.
01:00:19
◼
►
Yeah. I can't wait to find out more about it. Like the 10-R was sort of… it's like
01:00:26
◼
►
they announced it and it was interesting. And you know, it was kind of rumored and here
01:00:29
◼
►
it is. And it's this, you know, it's just so strange in so many ways because it's
01:00:34
◼
►
like it's not the same size as the 10-S or the 10-S Max. It's in between. It's
01:00:40
◼
►
size and it's in between which is a weird third size and it only has one camera but
01:00:45
◼
►
it's the same great camera you know that the 10s has and it comes in a bunch of fun colors
01:00:53
◼
►
which Apple hasn't done with an iPhone since all the way back at the 5c you know it's different
01:00:58
◼
►
in so many ways and I kind of feel and I just feel like most people feel like 800 bucks
01:01:06
◼
►
is already a ton of money to spend on a phone and so I just can't help but think that the
01:01:10
◼
►
is going to be an incredible seller, you know,
01:01:14
◼
►
'cause it has the look and it has the performance
01:01:17
◼
►
of an iPhone 10 and, you know, saving 250 bucks
01:01:21
◼
►
for a, you know, primarily missing out
01:01:24
◼
►
on a 2X telephoto camera that I'm guessing
01:01:27
◼
►
a lot of people never use.
01:01:29
◼
►
It's, you know, seems like, it seems like a lot of people
01:01:31
◼
►
are gonna go into the Apple store and be like,
01:01:33
◼
►
why would I even think about buying the more expensive one?
01:01:35
◼
►
- Yeah, that's gonna be really interesting
01:01:39
◼
►
because once you divide it into the monthly payments,
01:01:43
◼
►
it's not as drastic a dollar difference,
01:01:48
◼
►
'cause now very few people
01:01:49
◼
►
are actually buying the phone outright.
01:01:51
◼
►
But even on a monthly basis, it's probably,
01:01:55
◼
►
I don't know, what, 10, 20 bucks cheaper a month?
01:01:58
◼
►
- And I just don't think typical people
01:02:02
◼
►
are going to see the difference.
01:02:03
◼
►
I mean, not like they wouldn't be able to tell them apart.
01:02:05
◼
►
I mean, certainly the colors tell you that, you know.
01:02:08
◼
►
But I really don't think that a typical person
01:02:11
◼
►
would look at an iPhone XS and XR side by side
01:02:14
◼
►
and think that the XS is that much better.
01:02:19
◼
►
- Especially inside.
01:02:22
◼
►
If you're outside, I would never wanna not have,
01:02:26
◼
►
well, I don't know, I haven't tried the XR outside.
01:02:28
◼
►
Maybe it's amazing.
01:02:29
◼
►
But you can tell OLED outside in a way that
01:02:37
◼
►
LCD just was not as good before.
01:02:40
◼
►
- Yeah, and you know, I mean, you see it when you play games
01:02:43
◼
►
and watch movies or something like that too,
01:02:45
◼
►
where OLED has these richer blacks,
01:02:46
◼
►
but I, to tell you the truth,
01:02:48
◼
►
I don't really watch movies on my phone.
01:02:50
◼
►
I mean, I either watch on TV or if I am on an airplane
01:02:53
◼
►
or something, I want a bigger screen than the phone.
01:02:55
◼
►
So, you know, I kind of miss out on that.
01:02:58
◼
►
- Do you think this new, what is it, liquid retina?
01:03:01
◼
►
Do you think that's what they're gonna call
01:03:03
◼
►
the iPad Pro screen too?
01:03:04
◼
►
- I wonder, that's a good question.
01:03:06
◼
►
I guess I would guess so. I wouldn't be surprised if it's the exact same technology. I do have
01:03:14
◼
►
another theory, by the way, because the other feature that's missing from the XR is 3D touch.
01:03:20
◼
►
And it has been widely reported, you know, and this was one of those things that Ming
01:03:24
◼
►
Qi Kuo had leaked a report back in February or something. So it's a long time ago it came
01:03:30
◼
►
out that Apple's 6.1-inch mystery phone was going to lack 3D Touch. And it's all been reported as
01:03:38
◼
►
like a cost-saving measure because this is the lower cost new iPhone. But it's not really a
01:03:43
◼
►
lower cost new iPhone. It starts at $800 or $750. Like that's the normal price for a new flagship
01:03:50
◼
►
iPhone. Like the XS and the iPhone X, it's created a new super tier above the normal price. And,
01:03:59
◼
►
And when they first introduced, I just looked it up last night
01:04:03
◼
►
for the show, actually.
01:04:04
◼
►
But 3D Touch debuted with the iPhone 6S.
01:04:08
◼
►
And that was a phone that started at $699.
01:04:12
◼
►
That was the entry level price back then for the 6S.
01:04:15
◼
►
And they all had 3D Touch.
01:04:16
◼
►
So it's not cost, per se.
01:04:19
◼
►
If a $699 phone four years ago could have 3D Touch,
01:04:24
◼
►
then cost-wise, surely the $750 10R could have 3D touch.
01:04:29
◼
►
I think it's a technical problem
01:04:31
◼
►
that whatever shenanigans and technical wizardry
01:04:37
◼
►
they had to pull to get an LCD screen
01:04:39
◼
►
that comes as close to corner to corner as they did.
01:04:42
◼
►
I mean, the whole reason that LCDs
01:04:43
◼
►
have always had foreheads and chin
01:04:45
◼
►
is for the backlighting stuff.
01:04:48
◼
►
I think that whatever they had to do to get,
01:04:53
◼
►
they sacrifice 3D Touch to get it to look like an iPhone X that goes corner to corner.
01:04:59
◼
►
And I'm betting that it's an engineering problem, not a cost problem. And if it saves seven
01:05:03
◼
►
bucks per phone, I'm sure that makes Tim Cook happy too. But it is weird for the product
01:05:09
◼
►
experience though that they work in different ways for stuff like turning on the flashlight
01:05:13
◼
►
and stuff like that.
01:05:14
◼
►
Yeah, that was one of the things I just noticed on this Pixel 2 is not having... Because I
01:05:21
◼
►
I basically only use it for cursor movement,
01:05:25
◼
►
moving the cursor, but that alone to me
01:05:27
◼
►
pays for the feature, so not having it--
01:05:31
◼
►
- All right, this might blow your mind.
01:05:32
◼
►
This might blow your mind.
01:05:33
◼
►
Did you know, I think it's an iOS 12 feature.
01:05:36
◼
►
I don't think it was there in iOS 11,
01:05:37
◼
►
but Apple has added, and I think it was specifically
01:05:40
◼
►
with iPads and the XR in mind.
01:05:44
◼
►
You can now get that cursor move around feature
01:05:47
◼
►
on a non-3D touch iOS device
01:05:49
◼
►
by holding down on the space bar.
01:05:51
◼
►
hold down on the space bar for a little bit
01:05:53
◼
►
and then you get the same thing.
01:05:56
◼
►
- So you can buy a XR and you don't miss out on the--
01:06:01
◼
►
- Oh yeah, look at that, wow.
01:06:04
◼
►
- And for those of you listening
01:06:05
◼
►
who don't know what I'm talking about,
01:06:06
◼
►
'cause one time a couple episodes,
01:06:08
◼
►
six months ago I mentioned this
01:06:10
◼
►
and I got so much email from people saying,
01:06:11
◼
►
"Oh, holy shit, that's the greatest tip ever."
01:06:14
◼
►
I had no idea.
01:06:15
◼
►
Is that on a modern iPhone with 3D touch
01:06:18
◼
►
when you're typing,
01:06:19
◼
►
this actually gets to the point we were talking about earlier with the trackpad support where
01:06:22
◼
►
you can 3D touch anywhere on the keyboard and it turns the keyboard into a trackpad
01:06:27
◼
►
where you can move the insertion point around whatever text it is you're editing. And if
01:06:32
◼
►
you touch again while you're moving it, it'll select text. Once you know to do it, it is
01:06:40
◼
►
a truly, I know it's a cliché, but it's a game-changing feature. You can do it now on
01:06:46
◼
►
non-3D touch iOS devices by holding down on the spacebar for a fraction of a second, and
01:06:50
◼
►
it's a fantastic feature.
01:06:51
◼
►
Well, there you go.
01:06:55
◼
►
We just paid for the…
01:06:57
◼
►
Before we go on, here's the other feature I wanted to mention with the Pixel cameras,
01:07:02
◼
►
and it seems very cool.
01:07:03
◼
►
It's called motion autofocus.
01:07:05
◼
►
So you compose your shot, and you tap and hold on the subject.
01:07:09
◼
►
Let's say it's a dog or somebody at Google actually went to a concert the night before
01:07:14
◼
►
and shot, it was a great little video, really cool,
01:07:19
◼
►
but you can tap on the subject,
01:07:22
◼
►
and then once you tap on it, if the subject moves around,
01:07:25
◼
►
the focus stays on that person as they move around,
01:07:29
◼
►
using artificial intelligence to identify what it is.
01:07:33
◼
►
So for a moving subject, it's absolutely,
01:07:36
◼
►
it seems absolutely amazing, and once you see it,
01:07:38
◼
►
you think, oh my God, every camera should have this.
01:07:41
◼
►
And again, like you said, where it's Google and Apple
01:07:44
◼
►
were inventing these things and the camera companies seem to be just leaving, leaving,
01:07:50
◼
►
leaving all this stuff on the table.
01:07:52
◼
►
Yeah, this is exactly what I need on my Fuji. So right, cool. All right. Great. Fuji is
01:07:59
◼
►
probably the closest in my opinion. I'm not really, I can't say I'm a camera expert, but
01:08:03
◼
►
I think Fuji of the major camera companies is the company that seems to me to be most
01:08:07
◼
►
taking seriously the world of computational photography. Maybe I'm biased because I have
01:08:13
◼
►
Fuji X100s, which is now a couple years old. I'm sure the newest ones do even more, but
01:08:18
◼
►
it just seems to me like Fuji is doing more, more, more confidently moving towards the world
01:08:27
◼
►
of computational photography. And whereas like Canon and Nikon to me still seem to be treating
01:08:33
◼
►
digital sensors as like, it's like a 35 millimeter strip of film.
01:08:41
◼
►
I guess I'm looking in the wrong spots then. I need to do some more research on that because
01:08:47
◼
►
I buy Fuji for the glass and for the look and feel of the camera and also the amazing image
01:08:57
◼
►
quality. I have not noticed much of the computational photography, but I will have
01:09:01
◼
►
to do some reading on it now. I think compared to Google and Apple, they're still light years behind.
01:09:08
◼
►
And this motion focus tracking is just mind-blowing.
01:09:11
◼
►
But once you see it, it's very cool.
01:09:14
◼
►
You can do it.
01:09:15
◼
►
You don't even have to be a person.
01:09:16
◼
►
Like somebody at the hands-on area last week just did it, like showed their watch and then
01:09:22
◼
►
it like moved their hand around the frame.
01:09:23
◼
►
And as they move the hand around the frame, the little white square stays on the watch.
01:09:27
◼
►
It's really cool.
01:09:28
◼
►
I mean, and the best part of all this, it just seems intuitive.
01:09:30
◼
►
Like this is how photography should work.
01:09:33
◼
►
you know, ignoring all the technical constraints
01:09:36
◼
►
of the actual process of using sensors
01:09:39
◼
►
to take a digital image, like, you know,
01:09:42
◼
►
even the simplest thing of being able to zoom
01:09:45
◼
►
by pinching on the viewfinder screen on an iPhone,
01:09:48
◼
►
like, yeah, duh, of course that's how
01:09:50
◼
►
a photo feature should work, so.
01:09:53
◼
►
- What else is Google doing?
01:09:54
◼
►
They had a cool feature, I don't know how well this works,
01:09:56
◼
►
I mean, 'cause they obviously knew,
01:09:57
◼
►
they had like a pair of Nikes, and you point,
01:10:00
◼
►
I think it's a different mode you put the camera in,
01:10:02
◼
►
but you put it like in ID mode, show the Nike's
01:10:06
◼
►
and then it immediately says,
01:10:07
◼
►
oh, these are the Nike Air Max, whatever, whatever.
01:10:11
◼
►
I have to, you know, I hope Panzareno doesn't listen to this
01:10:14
◼
►
but you know, whatever model of Nike this is,
01:10:18
◼
►
you know, it tells you exactly what model it is
01:10:20
◼
►
and gives you options for where you could go buy them
01:10:22
◼
►
right now and stuff like that.
01:10:24
◼
►
How widely that works with, you know,
01:10:27
◼
►
all brands of shoes and shirts and whatever else
01:10:30
◼
►
you might identify, who knows?
01:10:31
◼
►
but apparently it works great with like movie posters.
01:10:33
◼
►
So you pointed at a movie poster
01:10:35
◼
►
and tells you everything you wanna know about that movie.
01:10:38
◼
►
It's a pretty cool feature.
01:10:39
◼
►
All right, let me take another break here.
01:10:41
◼
►
Thank our next sponsor.
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It really is just a fantastic service.
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They've been sponsoring this podcast
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for as long as I can remember,
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and that's why they keep coming back as a sponsor,
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but it really is great.
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I say it all the time,
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or even more importantly,
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and they come to you for help,
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and it'll get them out of your hair.
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And then everybody will be happier.
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You'll be happier because you're not building a website
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They'll be happier because they're gonna get
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And if they need help, they can get help from Squarespace.
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They don't have to go to you.
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It really is a fantastic service.
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And you just cannot believe if you ever start
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you just wouldn't believe how many websites
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on a daily basis you use that are Squarespace sites.
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Every time you see a new website from a cool new restaurant
01:12:26
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or something like that.
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If you do view source, I'll bet it's a Squarespace site.
01:12:29
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'Cause you know what?
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Like if you're opening a website,
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you know what you don't wanna do?
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You don't wanna screw around
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and waste weeks building a website
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and you don't wanna spend a fortune hiring somebody
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for tens of thousands of dollars to build one.
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You just wanna get your brand out there,
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get your menu up, tell people where the hours are.
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You could do it yourself on Squarespace.
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It really is super easy for non-technical users,
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non-designers even to build a really great looking website.
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That's squarespace.com/talkshow.
01:13:43
◼
►
- Kind of want to start bribing and or forcing all restaurants to just move over to Squarespace.
01:13:55
◼
►
- When there is a bad website for a restaurant, I think the exact same thing.
01:14:00
◼
►
- It's like half an hour out of my day just to find the menu or the reservation link or
01:14:07
◼
►
- Flash still?
01:14:08
◼
►
- Flash still?
01:14:10
◼
►
- I feel like restaurants always had,
01:14:13
◼
►
they were always flash.
01:14:15
◼
►
I would say there was no industry in the world
01:14:17
◼
►
that was more likely to have a flash player website
01:14:20
◼
►
than restaurants.
01:14:21
◼
►
I feel like they've gotten their act together
01:14:23
◼
►
in recent years.
01:14:24
◼
►
I feel, especially in new places,
01:14:25
◼
►
at least here in Philly, it seems like a lot of new places
01:14:28
◼
►
have pretty good websites.
01:14:29
◼
►
- Well, it's 'cause if you view source,
01:14:31
◼
►
they're pretty much all Squarespace now.
01:14:33
◼
►
There are a couple other tools that exist,
01:14:35
◼
►
but they're not as good.
01:14:36
◼
►
So, and you know, and I also feel like website, websites,
01:14:41
◼
►
it was like you could just do like a talk
01:14:43
◼
►
at like a web design conference
01:14:44
◼
►
about how bad websites for restaurants were.
01:14:47
◼
►
People want the exact same thing.
01:14:49
◼
►
For every time they go to a website for a restaurant,
01:14:52
◼
►
they want like three things.
01:14:54
◼
►
They wanna see the menu, they wanna know the hours,
01:14:58
◼
►
and they wanna know how do you make a reservation?
01:15:00
◼
►
You know, it's, and usually now it's open table,
01:15:04
◼
►
but just put a big button there so they can tap it
01:15:06
◼
►
and shoot them right over to OpenTable
01:15:07
◼
►
to make the reservation.
01:15:08
◼
►
But that's all people want,
01:15:10
◼
►
and websites used to hide all of those things.
01:15:14
◼
►
Like how could you have a restaurant
01:15:15
◼
►
and not put the menu up?
01:15:16
◼
►
That's what people want to know.
01:15:17
◼
►
Is there something here to eat that looks good to me?
01:15:25
◼
►
- All right, the Home Hub,
01:15:27
◼
►
that's the last thing from Google that I didn't talk about.
01:15:29
◼
►
It's like a little, you know,
01:15:31
◼
►
they've got a whole bunch of these,
01:15:33
◼
►
they're little speaker type things,
01:15:35
◼
►
and this one has a screen.
01:15:36
◼
►
I kind of-- - What do you think
01:15:39
◼
►
of these things, these screen speakers?
01:15:41
◼
►
Amazon has one, you know,
01:15:43
◼
►
we don't need to get into detail about Facebooks, but--
01:15:46
◼
►
- One of the things they mentioned very, very prominently
01:15:50
◼
►
was that they deliberately did not put a camera
01:15:52
◼
►
in this device.
01:15:53
◼
►
And I thought that's pretty interesting coming from Google.
01:15:56
◼
►
You could see Apple bragging about making a thing
01:16:00
◼
►
without a camera for privacy's sake,
01:16:01
◼
►
but I thought it was pretty interesting
01:16:04
◼
►
that Google did. I don't know about these things with the screen. I guess I kind of
01:16:12
◼
►
get it. I think that the Home Hub though is too small. That's my take because it's
01:16:20
◼
►
sort of like this, I don't know what the diagonal measurement of the screen is, but
01:16:24
◼
►
it's sort of like either a very, very small tablet, even smaller than an iPad mini or
01:16:30
◼
►
like the world's biggest phone, like the biggest phablet ever made. But if you're
01:16:36
◼
►
going to have it in your kitchen and it has a screen, I feel like people want to use that
01:16:40
◼
►
as a TV at some point. They want to watch video. They own YouTube and they definitely
01:16:46
◼
►
mentioned YouTube in terms of like, "Hey, you can talk to the thing and get it to show
01:16:51
◼
►
YouTube videos." But I feel like it's too small of a screen in a kitchen to be that.
01:16:56
◼
►
I feel like you want something more like the size
01:16:58
◼
►
of a regular iPad as a minimum.
01:17:01
◼
►
And then the other area where they showed it off
01:17:03
◼
►
was like as a bedside table dingus.
01:17:08
◼
►
And I don't feel like that makes any sense at all
01:17:10
◼
►
because everybody charges their phone next to their bed
01:17:12
◼
►
so they don't need a device that size.
01:17:14
◼
►
And in fact, Google even came out
01:17:16
◼
►
with their own little Qi charging pad stand
01:17:19
◼
►
that stands your iPhone up
01:17:21
◼
►
so it can serve as a bedside clock/picture viewer.
01:17:26
◼
►
So I don't get the home hub.
01:17:29
◼
►
I get the idea of having a screen on these talking devices,
01:17:32
◼
►
but I feel like if you're gonna have a screen,
01:17:33
◼
►
you want it to be at least like 10 inches,
01:17:36
◼
►
at least for use in a kitchen.
01:17:38
◼
►
I just feel like this one is too small.
01:17:40
◼
►
- Yeah, yeah, that's a good point.
01:17:42
◼
►
I've watched many '90s Cubs games
01:17:45
◼
►
on a four-inch tube TV in my kitchen,
01:17:48
◼
►
but you don't have to do that anymore.
01:17:51
◼
►
- I watch my iPad a lot.
01:17:54
◼
►
When I do watch video, it's often in the kitchen,
01:17:57
◼
►
'cause we only have one TV,
01:17:59
◼
►
and so I'll often watch baseball games on the iPad,
01:18:03
◼
►
and I just can't imagine doing it on a smaller screen
01:18:06
◼
►
than a 9.7-inch iPad.
01:18:07
◼
►
It's nice for me, and it's certainly, at 9.7 inches,
01:18:11
◼
►
it isn't something that you would be,
01:18:15
◼
►
it wouldn't be great for a communal viewing, right?
01:18:18
◼
►
It's sort of personal.
01:18:19
◼
►
It's like a nice size for you to watch one thing.
01:18:22
◼
►
You wouldn't really wanna have a group of four people
01:18:24
◼
►
staring at an iPad, but.
01:18:26
◼
►
- Yeah, and it's ambient, especially these kitchen things.
01:18:29
◼
►
I'm kind of interested in these.
01:18:31
◼
►
I don't own any of them, but in the Facebook one
01:18:33
◼
►
is its own kind of can of worms,
01:18:36
◼
►
but which does have camera that will track you around
01:18:40
◼
►
if you wanna do video conferencing on it.
01:18:43
◼
►
I think the idea of having kind of a purpose-built device
01:18:48
◼
►
that's just on in the kitchen,
01:18:50
◼
►
you don't have to go find the iPad.
01:18:54
◼
►
maybe don't have your phone with you.
01:18:57
◼
►
I think it's interesting, especially for ambient TV,
01:19:00
◼
►
like a sports game where you're gonna ignore 75% of it,
01:19:05
◼
►
but then maybe lean over and watch the at-bat
01:19:08
◼
►
or the field goal.
01:19:11
◼
►
But for looking at recipes or playing music or whatever,
01:19:17
◼
►
it's an interesting genre to me.
01:19:19
◼
►
I haven't spent my own money on any of them.
01:19:21
◼
►
I don't know if I will.
01:19:23
◼
►
To me it's like, okay, I have an old iPad
01:19:26
◼
►
that does a lot of that already.
01:19:28
◼
►
But I can see why Amazon and Google and Facebook
01:19:32
◼
►
are making them.
01:19:34
◼
►
They don't have to be the thinnest thing imaginable.
01:19:38
◼
►
They don't have to, in many cases,
01:19:40
◼
►
they're plugged into the wall,
01:19:41
◼
►
so they don't even have to have a good battery life.
01:19:44
◼
►
So it's kind of interesting.
01:19:47
◼
►
Kind of serves the purpose that the home PC
01:19:50
◼
►
may have once had, like the living room,
01:19:53
◼
►
computer where the family can each check their email or do things. You're not going to do
01:19:58
◼
►
your homework on it.
01:19:59
◼
►
Right. No, and the interface is interesting exactly along the lines you're talking where
01:20:04
◼
►
instead of being, I don't even know what OS it's running. I don't know if it's running,
01:20:08
◼
►
if it's Android under the hood. I guess I should have asked. That's a question I guess
01:20:11
◼
►
I could have asked. I guess it might be Android, but it's not Android like, it's not like a
01:20:17
◼
►
phone. You know, there's no home button and a screen full of apps and text that is meant
01:20:23
◼
►
to be held 18 inches from your eyes. Everything on it is big. The text is big and it's, in a way,
01:20:32
◼
►
even an iPad is still sort of, it can't do everything. You can't have an interface that
01:20:40
◼
►
works both 18 inches in front of your face and five feet away. And so for things like
01:20:48
◼
►
cooking instructions and stuff like that. The text is comically large compared to a
01:20:53
◼
►
phone, but it actually seems exactly right for something that might be well over an arm's
01:20:58
◼
►
reach away while you're making whatever it is you're making. I just feel like it
01:21:03
◼
►
should be bigger, I think. I don't know, though.
01:21:07
◼
►
I just don't know if this is the device that people all of a sudden decide they love
01:21:13
◼
►
and need. But I probably would have said that about the first Echo devices too and the smart
01:21:19
◼
►
speakers. And here we are and everyone has one now. So, and I use mine every day.
01:21:24
◼
►
Yeah, I, you know, that's funny. I digression, I guess, but we have like smart shades.
01:21:35
◼
►
Ooh, I need those.
01:21:38
◼
►
Oh, they're great. They're from Lutron and they're super quiet. And for a long time,
01:21:44
◼
►
we have buttons, little remotes that control them and they're okay. But it's really better when you
01:21:52
◼
►
issue voice commands and you can raise all of them like on our main living floor all at once.
01:21:57
◼
►
But we had it for a long time where we had the only integration that ours supported was Amazon.
01:22:05
◼
►
So we had to do it through the echo. And you had to give these exact commands. So to open
01:22:14
◼
►
the kitchen shades, it was, "Hey, dingus, turn on kitchen shades up." So the name of the scene
01:22:21
◼
►
was "kitchen shades up." And to make it happen, you had to say, "Turn on." So grammatically,
01:22:27
◼
►
that's a mess. Turn on kitchen shades up and then turn on kitchen shades down.
01:22:32
◼
►
And there was also this weird rule,
01:22:34
◼
►
and again, I'm not blaming Amazon.
01:22:36
◼
►
It might have been Lutron whose fault it was,
01:22:39
◼
►
and maybe with other things it would be better with Amazon.
01:22:44
◼
►
But not only that, but in your scene names,
01:22:46
◼
►
you couldn't use the words on and off.
01:22:52
◼
►
And it's just, it was, and it's so much,
01:22:55
◼
►
so we got like the base station for the Lutron thing.
01:22:59
◼
►
It's just looks like a little like Wi-Fi router.
01:23:03
◼
►
But we got that swapped out
01:23:06
◼
►
with one that's HomeKit compatible.
01:23:08
◼
►
And I like doing this stuff through Siri so much better.
01:23:12
◼
►
And I know that all sorts of people think Siri's garbage
01:23:16
◼
►
and Alexa is so much better, but you can,
01:23:19
◼
►
in the Home app, you can like, it's so much easier to,
01:23:22
◼
►
A, it's way easier to program and to adjust it.
01:23:26
◼
►
And you can give it whatever name.
01:23:27
◼
►
And it's like with the Amazon thing,
01:23:29
◼
►
I could never, I honest to God couldn't figure it out.
01:23:31
◼
►
It was like, it's like once we had it set up, that was it,
01:23:34
◼
►
but I didn't know how to change it.
01:23:36
◼
►
But it still is sort of confusing.
01:23:38
◼
►
And Siri lets you speak to it so much more naturally.
01:23:41
◼
►
You can just, you know, name it, name something,
01:23:44
◼
►
kitchen shade, open the kitchen shades,
01:23:47
◼
►
and just say, you know, hey, dingus,
01:23:49
◼
►
open the kitchen shades.
01:23:51
◼
►
And you can say all sorts of things like,
01:23:54
◼
►
just, you know, open up the shades in the kitchen
01:23:56
◼
►
and it'll do it.
01:23:58
◼
►
It doesn't have to be the exact right command line style incantation.
01:24:02
◼
►
It understands natural language.
01:24:05
◼
►
But it was funny.
01:24:06
◼
►
I was confused and thought it was broken because I programmed it so that both our living room
01:24:12
◼
►
and our kitchen are on the same floor.
01:24:14
◼
►
And I made a scene called "Open all shades and close all shades."
01:24:18
◼
►
And then I would say, "Hey, Dingus, open all shades."
01:24:20
◼
►
And sometimes it would work and open them all.
01:24:22
◼
►
And then other times it would open every shade in the house, including our bedrooms.
01:24:27
◼
►
And it was because I named it was like I gave it a bad scene name because sometimes Siri
01:24:31
◼
►
would interpret it as this is the exact name of a scene you defined. I'll do it. And other
01:24:37
◼
►
times it was like, I'll open every shade I know about because you said open all the shades.
01:24:43
◼
►
Which is actually, it was almost like it was too clever. So I changed the name of the scene
01:24:46
◼
►
to like main floor shade, open main floor shades and close main floor shades. And now
01:24:51
◼
►
there's no more confusing. But I have to say that editing that stuff in the home app and
01:24:55
◼
►
iOS is so much nicer to me, way nicer and way more sensible and very visual in terms
01:25:02
◼
►
of, "Oh, I see. Here's the icons for all the shades that'll go up when I turn this
01:25:06
◼
►
scene on." It's super, super visual and really nice, and I almost feel like Apple
01:25:12
◼
►
doesn't get enough credit for how nice that is.
01:25:14
◼
►
Tom Bilyeu: Yeah, especially now that—and I haven't actually spent much time in the
01:25:19
◼
►
Siri, whatever the automator thing is called,
01:25:23
◼
►
the workflows.
01:25:24
◼
►
- Yeah, shortcuts.
01:25:26
◼
►
- Shortcuts, yeah, but being able to stitch
01:25:28
◼
►
all those things together really makes HomeKit compelling
01:25:32
◼
►
if you already have all the devices.
01:25:34
◼
►
- Yeah, it's a big if, but once you do,
01:25:36
◼
►
it's really pretty sweet.
01:25:38
◼
►
- Yeah, but even just like the Home app,
01:25:40
◼
►
being able to toggle that stuff without saying anything too
01:25:44
◼
►
can be useful.
01:25:46
◼
►
- Yeah, totally, absolutely.
01:25:49
◼
►
just open it up, hit a button, there it goes.
01:25:51
◼
►
- Yeah, much like live photos,
01:25:54
◼
►
I can imagine HomeKit being one of those things
01:25:57
◼
►
that just becomes quietly more and more popular and useful
01:26:01
◼
►
and the kind of thing that,
01:26:03
◼
►
I only have one smart light bulb,
01:26:06
◼
►
so that doesn't do anything,
01:26:07
◼
►
but when we move, we'll probably have a bunch of stuff.
01:26:10
◼
►
- Yeah, and I have to say, it was really pretty cool too,
01:26:15
◼
►
because at some point when we first bought these shades,
01:26:18
◼
►
we had to set up this Lutron app
01:26:20
◼
►
and we got an account with Lutron.
01:26:22
◼
►
But I haven't opened that Lutron app in over a year.
01:26:26
◼
►
In fact, I'll bet that on my iPhone XS,
01:26:29
◼
►
I'm not even logged in because I don't think
01:26:31
◼
►
I've, I haven't opened it since I got a new phone.
01:26:33
◼
►
But once you've got it configured,
01:26:35
◼
►
when you open the iOS Home app,
01:26:38
◼
►
it already knows about all these things
01:26:39
◼
►
'cause the Lutron app uses the APIs to say,
01:26:42
◼
►
okay, I'll report to HomeKit,
01:26:43
◼
►
here's everything I know about.
01:26:44
◼
►
And so you open the Apple Home app
01:26:47
◼
►
and all of the stuff that it can control,
01:26:49
◼
►
it's all just there.
01:26:50
◼
►
You don't have to add devices to home
01:26:54
◼
►
once you've configured them
01:26:55
◼
►
in whatever the app is for the thing.
01:26:57
◼
►
It's really, really pretty nice.
01:26:59
◼
►
And I feel like exactly what you said,
01:27:01
◼
►
that it's sort of, everybody was like,
01:27:04
◼
►
ah, you know, and there was that whole thing
01:27:05
◼
►
when HomeKit was first announced where,
01:27:07
◼
►
because they had sort of a lot tighter review process
01:27:12
◼
►
and security concerns,
01:27:15
◼
►
that there were hundreds and hundreds of things
01:27:17
◼
►
that you could control through the Amazon devices
01:27:22
◼
►
and there were a lot fewer for HomeKit
01:27:24
◼
►
because Apple had these more stringent things,
01:27:26
◼
►
but I feel like quietly they've gotten a lot of these things
01:27:31
◼
►
into the system.
01:27:31
◼
►
I don't know, it's something that if anybody blew it off
01:27:36
◼
►
years ago, it's worth another look
01:27:37
◼
►
if you haven't looked at it recently
01:27:39
◼
►
is what I'm trying to say.
01:27:40
◼
►
What else do we got here?
01:27:44
◼
►
We didn't talk about it. We were saving it. We were saving the Apple Watch Series 4.
01:27:48
◼
►
Yeah. Why don't we...
01:27:50
◼
►
Yeah, let's talk about it. It's like you said. We can fit it in with the new Palm phone that came out.
01:28:01
◼
►
Which is basically an Apple Watch with no band on it, right?
01:28:05
◼
►
Right. I linked to it on Daring Fireball. I guess I'll put it in the show notes. Dieter
01:28:09
◼
►
Bone, of course, who's the the palm guy, the palm guy. Love it. It's a it's so weird that
01:28:18
◼
►
somebody bought the name palm and put this on this because there's nothing palm like about it. It just
01:28:24
◼
►
says palm but it's not web os. It's android. It's mostly stock android. It's a little phone that
01:28:31
◼
►
Verizon is selling very heavily. Verizon, I guess, is a big part of it. I don't think it's even on
01:28:38
◼
►
any other carriers. It even has a little Verizon thing on the glass on the front, sort of subtle
01:28:43
◼
►
down at the bottom.
01:28:45
◼
►
Which in itself is, like as Dieter points out, is kind of messed up because Verizon
01:28:50
◼
►
arguably like sunk the Palm by not selling the Pre or whatever.
01:28:56
◼
►
Right. When Palm was worth saving and really was making very interesting products that
01:29:05
◼
►
just couldn't get traction for some reason, Verizon definitely helped sync them. And now
01:29:12
◼
►
they're selling a device.
01:29:13
◼
►
And now they're back with Steph Curry.
01:29:15
◼
►
Yeah, so it has a 3.3 inch screen, which is actually smaller than even the original iPhone.
01:29:21
◼
►
The original iPhone is 3.5. It's a tiny little phone. It obviously has smaller bezels than
01:29:26
◼
►
an old iPhone 2, so it's not quite corner to corner, but it's pretty small. It's certainly
01:29:32
◼
►
one of the smallest touch screen phones I've ever seen. And it looks adorable. But to me,
01:29:39
◼
►
the thing that is just like, what are they thinking, is that it's designed as a secondary
01:29:44
◼
►
phone. In the same way that with the cellular Apple Watch, you pay 10 bucks a month to Verizon
01:29:50
◼
►
so that you can have this second phone that technically has its own SIM card and phone
01:29:56
◼
►
but instead because it's paired with your main device, you're, you know, if you put your main
01:30:03
◼
►
phone away and you go out with your little new palm phone and somebody calls your regular number,
01:30:07
◼
►
the palm phone will ring and you'll talk to it on there and you'll get your text messages there,
01:30:12
◼
►
etc. It's like an alias to your phone as opposed to a second phone. Right. But what it's like,
01:30:19
◼
►
Like to me, having the cellular Apple watch is pretty cool in that regard.
01:30:25
◼
►
And especially now with the new watchOS, and now that third-party apps like Overcast can
01:30:34
◼
►
actually do podcasts from the watch, when I go jogging now, I don't have to put my phone
01:30:41
◼
►
in a ridiculous fanny pack underneath my shirt.
01:30:45
◼
►
I can literally just leave the house with just my watch and AirPods.
01:30:50
◼
►
And it's such a great AirPod feature, the way that if the AirPods are paired with my
01:30:54
◼
►
phone but I leave the house without them with my watch, they just automatically go to the
01:31:00
◼
►
And it's like, "Okay, I'll just play the audio from the watch."
01:31:02
◼
►
And you don't have to fiddle around with anything.
01:31:04
◼
►
It just works.
01:31:05
◼
►
And I go to Overcast, play a podcast, and I'm listening to it.
01:31:09
◼
►
It's fantastic.
01:31:10
◼
►
And I know that if somebody calls me, I'll get the phone call.
01:31:13
◼
►
It's really a great feature, but I can't see I can't like having it on a watch having your watch be a secondary phone
01:31:20
◼
►
It seems like a great feature and I really do like it. It's definitely worth ten bucks a month to me
01:31:25
◼
►
Having a second phone not so much like it just doesn't make any sense to me. I
01:31:32
◼
►
Wish that they had just made a phone at this really tiny adorable size and made it good enough that it could be your main
01:31:41
◼
►
phone, that it has a great camera. That to me would be more of a statement in terms of,
01:31:48
◼
►
"Hey, how about we focus less on these 5.5-inch screens that absorb so much of our attention
01:31:54
◼
►
every day? How about you take a tiny little 3.3-inch phone and spend less time on it?"
01:31:59
◼
►
That would be more interesting to me. This idea of a secondary phone, it goes back to
01:32:04
◼
►
at Dave Morin from what was it? Path with his day phone and night phone. Anyway.
01:32:13
◼
►
Yeah. No, I, I have, I mean, I have no interest in this at all. I, I've found there's another
01:32:20
◼
►
company that it's called punked or punked that makes like, you know, uh, Android powered,
01:32:26
◼
►
essentially like candy bar phones, like all these things that, that are trying to, to like force you
01:32:33
◼
►
off of your phone, either for convenience
01:32:36
◼
►
or for time well spent, quote unquote.
01:32:40
◼
►
The idea that people are gonna spend another $350 for that
01:32:44
◼
►
just doesn't make any sense to me.
01:32:45
◼
►
Like it does not seem like, I don't know.
01:32:49
◼
►
The watch, I guess that's how much my problem,
01:32:52
◼
►
I think my new watch actually costs like $500,
01:32:54
◼
►
so here I am, a huge hypocrite.
01:32:57
◼
►
But that, again, to me, has different utility.
01:33:03
◼
►
Like it's a purpose-built device as opposed to having just a second smaller phone that doesn't have I
01:33:09
◼
►
Guess if you're on Android, maybe it's like if you're on an iPhone
01:33:13
◼
►
I don't know how you what just switch over to Android at nighttime or something
01:33:17
◼
►
I guess it's clearly meant for people who have an Android phone. It's not yeah, it doesn't it won't do I message either
01:33:23
◼
►
So, oh, yeah true, right? Yeah, that's why I was scared to put my SIM card into this pixel 3
01:33:29
◼
►
I don't want to mess up my iMessage.
01:33:32
◼
►
- Oh, I forget how that works now.
01:33:33
◼
►
That's why I bought a second SIM card years ago.
01:33:37
◼
►
- I'm gonna get a second SIM card for that.
01:33:39
◼
►
- Yeah, I got it at T-Mobile and it's great.
01:33:41
◼
►
I forget what I pay per month,
01:33:42
◼
►
but it really is like no nonsense.
01:33:45
◼
►
It's like 40 bucks a month or something like that.
01:33:47
◼
►
And the bill really is like 40 bucks a month.
01:33:50
◼
►
It's not like--
01:33:51
◼
►
- I kinda wanna try the Project Fi.
01:33:52
◼
►
- Oh, that's another Google too.
01:33:53
◼
►
- Google's thing.
01:33:54
◼
►
- Yeah, especially if you're gonna be popping it
01:33:56
◼
►
into Android phones.
01:33:57
◼
►
It's probably a good thing to try.
01:33:58
◼
►
- I don't know how easy that is to start and stop.
01:34:03
◼
►
- I don't really wanna keep paying for it.
01:34:05
◼
►
- Yeah, the T-Mobile one is great 'cause it's prepaid
01:34:08
◼
►
and you can sign up to automatically renew every month,
01:34:12
◼
►
but if I ever do wanna cancel,
01:34:14
◼
►
I would just go to their website, say I wanna cancel,
01:34:19
◼
►
and then at the end of the month,
01:34:21
◼
►
my SIM card will just stop working.
01:34:23
◼
►
So there's no contract, no funny business.
01:34:26
◼
►
It's really a great way,
01:34:27
◼
►
If you're gonna get a, it just seems so much easier
01:34:30
◼
►
than getting a sim, like a secondary quote unquote sim card
01:34:33
◼
►
from like the AT&T or Verizon.
01:34:36
◼
►
- Yeah, totally.
01:34:37
◼
►
Yeah, anyway, so the watch, yeah, so the Palm,
01:34:43
◼
►
I don't really have much to say about the Palm
01:34:46
◼
►
other than that, as someone who loved, loved, loved Palm
01:34:50
◼
►
for I don't know what, 15 years,
01:34:52
◼
►
like sad to see this era, but this too will pass.
01:34:57
◼
►
pass, I guess? I don't know.
01:34:58
◼
►
Yeah, it's such a, it's the saddest story in the entire,
01:35:03
◼
►
I'm gonna, to me, the iPhone marks the beginning of like a new era of personal computing. And it's
01:35:10
◼
►
very, it just seems so clear in hindsight that there's pre-iPhone and post-iPhone.
01:35:14
◼
►
And that is just, it's every bit as big a deal as like the Mac was for computing. And in the
01:35:22
◼
►
In the post-iPhone world, to me, the greatest tragedy is that Palm didn't make it because
01:35:27
◼
►
they were doing such interesting stuff with their user interface.
01:35:29
◼
►
I mean, Dieter never misses an opportunity to point out how many of the things, the new
01:35:36
◼
►
features of the iPhone X with the swipe up from bottom to go to a card view of running
01:35:42
◼
►
apps and all sorts of things that Palm's webOS was doing in 2008, 2009.
01:35:50
◼
►
They deserve so many kudos.
01:35:51
◼
►
And it was a super attractive OS.
01:35:54
◼
►
It looked great.
01:35:55
◼
►
It was really, really well done.
01:35:56
◼
►
And I know there were a bunch of ex-Apple people at Palm.
01:36:00
◼
►
And I always said, like the Palm Pre,
01:36:05
◼
►
you could easily have gone back,
01:36:07
◼
►
if you took like a 2008 Palm Pre
01:36:10
◼
►
and went back 10 years to like 1997 in time
01:36:14
◼
►
and showed it to people and said,
01:36:16
◼
►
this is, you know, covered up the logos
01:36:17
◼
►
and said, this is Apple's cell phone from 10 years ago.
01:36:20
◼
►
everybody would say, oh yeah, definitely,
01:36:21
◼
►
oh my God, that's amazing, I can't wait to get it.
01:36:23
◼
►
And you could totally sell it as the Apple phone
01:36:26
◼
►
from 10 years in the future.
01:36:28
◼
►
'Cause just in terms of the system design
01:36:30
◼
►
and what it looked like, it just was so copacetic.
01:36:34
◼
►
- Curve corners. - Yep, curve corners.
01:36:36
◼
►
It just, you know, if you like Apple stuff,
01:36:40
◼
►
it was hard not to like the Palm stuff.
01:36:42
◼
►
And if anything, it was almost more of a classic
01:36:46
◼
►
pre-Steve Jobs Apple look and feel
01:36:49
◼
►
than the post Steve Jobs look and feel.
01:36:52
◼
►
There was, you know, it was almost more like
01:36:54
◼
►
the classic Apple, which I loved,
01:36:57
◼
►
and in many ways, you know, I was just looking.
01:37:01
◼
►
Somebody actually reported a typo on Daring,
01:37:04
◼
►
over the weekend, somebody reported a typo
01:37:06
◼
►
from October 11th, 2002 on Daring Fireball.
01:37:10
◼
►
- Excellent.
01:37:12
◼
►
- So I said-- - What was it about?
01:37:13
◼
►
- It was just, I missed the word A.
01:37:14
◼
►
It was just like this, I don't, it was like this,
01:37:18
◼
►
this should have said like, "This is a big deal," and it just said, "This is big
01:37:22
◼
►
deal," or something like that. So I fixed it and said to them, "You've just broken
01:37:27
◼
►
the record for oldest typo ever," because I only started the site in August 2002, so
01:37:32
◼
►
it was like 10 weeks into Daring Fireball, and I just fixed it now. But I remember, and
01:37:41
◼
►
then it sucked me into reading old 2002 Daring Fireball articles. And a big theme back then
01:37:47
◼
►
all the various ways that Mac OS X was crummy compared to Mac OS 9. And to me, the Palm
01:37:53
◼
►
Pre sort of had that Mac OS 9 niceness in terms of no weird, fiddly things. I don't
01:38:05
◼
►
know. It's a sad story.
01:38:07
◼
►
I think 8.5 for me was the one closest to my heart.
01:38:12
◼
►
Yeah, probably for me too.
01:38:14
◼
►
- Could have just been the point of my life
01:38:16
◼
►
that I was at, I don't know.
01:38:17
◼
►
- I don't know, I also have a soft spot for system 7.5.
01:38:22
◼
►
I thought 7.5 was a really sweet one.
01:38:25
◼
►
Although it was the current version for so long
01:38:29
◼
►
that maybe it was like Stockholm syndrome.
01:38:34
◼
►
7.5 was like-- - That's true.
01:38:36
◼
►
- 7.5 was the classic Mac OS that was like
01:38:41
◼
►
at the time when Apple was flailing with these,
01:38:45
◼
►
eventually all these efforts for quote unquote
01:38:47
◼
►
next generation OSs that never really even came close
01:38:51
◼
►
to seeing the light of day.
01:38:52
◼
►
And so therefore it just sort of sat around
01:38:55
◼
►
as the current version of Mac OS for a long time.
01:38:58
◼
►
But that's neither here nor there.
01:39:01
◼
►
Apple Watch Series 4.
01:39:06
◼
►
- Well, so to me the most interesting thing I've seen,
01:39:09
◼
►
- Well, and you posted the good links
01:39:11
◼
►
to the 9to5Mac story on making the Infograph face
01:39:16
◼
►
more useful, and I've got a couple of those utility apps
01:39:20
◼
►
that I had never heard of before, which is kinda cool.
01:39:23
◼
►
But to me, the most exciting thing is just this idea
01:39:27
◼
►
of the UI playground that is the Apple Watch face
01:39:30
◼
►
now that there's enough space to poke around
01:39:35
◼
►
and Steve, was it Steve Trout and Smith?
01:39:40
◼
►
Is that how you say his name?
01:39:42
◼
►
- Yeah, so I'll put a link to this in the show notes.
01:39:44
◼
►
I think I've got it here already, yeah.
01:39:45
◼
►
But Steve Trout and Smith, who is hacker extraordinaire,
01:39:49
◼
►
he's one of the, you know his name,
01:39:51
◼
►
he's one of the guys who sometimes finds things
01:39:55
◼
►
in beta OS releases of iOS that reveal
01:39:58
◼
►
upcoming hardware products and stuff like that.
01:40:00
◼
►
He's also a very, very talented programmer.
01:40:03
◼
►
But he's been on a kick since, if anybody is,
01:40:05
◼
►
by the time you listen to this,
01:40:07
◼
►
he'll be maybe closer to a week.
01:40:08
◼
►
But for the last maybe half a week or so,
01:40:12
◼
►
he's been, a recurring theme with Apple Watch
01:40:15
◼
►
is how come they don't allow third-party watch faces?
01:40:19
◼
►
There's apps, and then your app can provide complications
01:40:23
◼
►
that fit in these predefined, okay,
01:40:26
◼
►
there's a corner complication, monochrome,
01:40:31
◼
►
for the certain watch face,
01:40:32
◼
►
and then there's a corner complication on the utility face
01:40:35
◼
►
that is color and you provide,
01:40:38
◼
►
you get to use these APIs to make a complication
01:40:41
◼
►
for your app that provides data that fits
01:40:44
◼
►
in these little complication areas
01:40:46
◼
►
that are predefined by Apple,
01:40:48
◼
►
but you don't get, nobody's allowed,
01:40:50
◼
►
nobody but Apple is allowed to make watch faces.
01:40:53
◼
►
And that's been a source of controversy or debate
01:40:56
◼
►
ever since the Apple Watch shipped is,
01:40:58
◼
►
what is Apple thinking in this regard?
01:41:01
◼
►
Is it something they haven't gotten around to yet?
01:41:02
◼
►
Is it something they're on the fence over or are they like, "Hell no, we're never going
01:41:05
◼
►
to let people make watch faces."
01:41:09
◼
►
And if so, why not?
01:41:10
◼
►
But so rather than just talk about it, Stephen Troughton Smith just started making them.
01:41:16
◼
►
And it's not even like a hack.
01:41:17
◼
►
It's not really a watch face.
01:41:18
◼
►
What he's done is he's making apps and then he turned on the setting in the Apple Watch.
01:41:23
◼
►
I think you have, I don't know if you can do it on a watch itself or if you have to
01:41:26
◼
►
use the phone app.
01:41:27
◼
►
But there's a setting for last used app.
01:41:32
◼
►
And it's like, I think by default, it'll, you know, like when you raise your wrist,
01:41:36
◼
►
does it show you your watch face?
01:41:37
◼
►
Or does it show you the last app you were using?
01:41:39
◼
►
And I think by default, it's like after two minutes, it goes back to your watch face.
01:41:44
◼
►
So like if you're using, you know, a weather app or something like that on your wrist,
01:41:49
◼
►
and you tap around, you don't have to like quit it or go back to home, you can just lower
01:41:53
◼
►
your wrist and go about your day.
01:41:55
◼
►
five minutes later when you go to check the time it just goes back to your watch face.
01:41:59
◼
►
But what he's done is set it so that it always goes back to your last running app. And he's
01:42:05
◼
►
made these apps that look like watch faces. And so every time he raises his wrist, it
01:42:10
◼
►
just shows his custom app that shows a watch face. And he's literally, you're going to
01:42:18
◼
►
think I'm making this up, but he's made like a system where he can generate, he's got like
01:42:24
◼
►
a bunch of options for color schemes and dial schemes. He's generated like 65,000 of these
01:42:32
◼
►
things algorithmically by randomizing the colors and the options. Most of them look
01:42:39
◼
►
really cool.
01:42:40
◼
►
It is amazing. It is super cool.
01:42:42
◼
►
I'll put a link in. If you haven't looked at these things, it is really, really cool.
01:42:47
◼
►
One of the options he has is something that emulates the very clever—I've never seen
01:42:53
◼
►
anything like it just because it could only happen on a digital face. But the Hermes watch faces for
01:42:58
◼
►
Series 4 have an option where half the screen is one color and the other half is the other color,
01:43:06
◼
►
and the dividing line between them is based on the minute hand of the watch. So as time changes,
01:43:13
◼
►
the color scheme slowly changes over the course of 60 minutes. So he's replicated that and has
01:43:20
◼
►
literally like, I think that's how this started. Yeah. He was just trying to clone that maybe. I
01:43:24
◼
►
don't know. Yeah, but it's, it's, it's really awesome. I love it. Yeah. And the other thing
01:43:30
◼
►
he's doing, and they do look plausible because the one thing about Apple watch faces branding wise,
01:43:37
◼
►
and we're talking about analog style ones, ones with an hour hand and a minute hand.
01:43:41
◼
►
The one thing all Apple watch faces to date share in common is they use the exact same style of
01:43:48
◼
►
of hands, which I've actually asked around.
01:43:52
◼
►
When I was on the Houdini podcast a couple of weeks ago
01:43:55
◼
►
talking about Apple Watch, and I actually asked,
01:43:57
◼
►
'cause those guys know more about watches than anybody,
01:44:00
◼
►
I asked if there was a name for this style of hand.
01:44:02
◼
►
Like there's all sorts of watch lingo
01:44:04
◼
►
for like different style of hands.
01:44:05
◼
►
Like there's some that are called like fence post hands
01:44:09
◼
►
because they're like straight
01:44:10
◼
►
and then they have like a triangle at the end.
01:44:12
◼
►
Think about like a traditional Americana fence,
01:44:15
◼
►
you know, a picket fence.
01:44:17
◼
►
There's sword hands, like certain kind of hands
01:44:20
◼
►
that look sort of like a sword.
01:44:22
◼
►
But this style of hands doesn't really have a name.
01:44:25
◼
►
It's used, a couple of high-end watchmakers
01:44:28
◼
►
use hands like this, but everybody knows the look.
01:44:30
◼
►
It's sort of like a capsule with a little skinny thing
01:44:33
◼
►
at the end to connect it to the center,
01:44:35
◼
►
like an oval, these oval-shaped hands.
01:44:38
◼
►
He's, Stephen Troughton Smith's faces
01:44:39
◼
►
use Apple Watch's hands.
01:44:41
◼
►
Like he's somehow, genius that he is, fished out.
01:44:44
◼
►
He figured out where on the Apple Watch OS
01:44:46
◼
►
the hands are stored, and so he's not replicating
01:44:49
◼
►
their hands, he's using Apple's hands.
01:44:50
◼
►
- I didn't realize that, that's awesome.
01:44:52
◼
►
- Yeah, it's really cool.
01:44:53
◼
►
And then I actually play this very small role in this,
01:44:57
◼
►
I actually, 'cause I know him and I pinged him
01:45:00
◼
►
over the weekend, is his first ones,
01:45:04
◼
►
the proportions were slightly off,
01:45:06
◼
►
like his second hand stuck out over the,
01:45:10
◼
►
you know like on the, if you have a round watch,
01:45:12
◼
►
and Apple Watch, and there's little tick marks
01:45:15
◼
►
to mark the seconds, a bunch of the faces have them.
01:45:17
◼
►
The second hand should be exactly the radius
01:45:21
◼
►
of those tick marks so that the tip of the second hand
01:45:24
◼
►
exactly touches the tick marks as it goes around.
01:45:28
◼
►
His hands were a little bit too small
01:45:30
◼
►
and I helped him with a little bit
01:45:32
◼
►
of proportion sizing on that.
01:45:34
◼
►
It's just the sort of thing you don't really notice
01:45:35
◼
►
but then once he fixed it, he was like,
01:45:37
◼
►
"Holy crap, that looks so much better."
01:45:38
◼
►
It's exactly right.
01:45:39
◼
►
But these are amazing.
01:45:42
◼
►
- So the bigger question then is,
01:45:44
◼
►
Is this the kind of thing that Apple ever opens up
01:45:48
◼
►
or is that on purpose?
01:45:50
◼
►
- Yeah, I don't think they will.
01:45:52
◼
►
I think that they don't
01:45:53
◼
►
and I think it is definitely on purpose
01:45:55
◼
►
for a couple of reasons.
01:45:57
◼
►
And it's not gonna make Apple Watch users happy
01:46:00
◼
►
to hear me say that, but I don't think it'll ever happen.
01:46:03
◼
►
What do you think?
01:46:04
◼
►
I can give you what I think the reasons are.
01:46:06
◼
►
- Yeah, what do you think they are?
01:46:07
◼
►
- I think one, they don't want people
01:46:11
◼
►
to make ugly watch faces.
01:46:12
◼
►
And if they opened it up,
01:46:14
◼
►
there's pros and cons to opening it up
01:46:18
◼
►
because some of them would obviously be beautiful.
01:46:20
◼
►
I mean, we can see from Stephen Troughton Smith's work
01:46:23
◼
►
that some of them are really beautiful.
01:46:25
◼
►
And it would be so much more,
01:46:27
◼
►
so much greater variety in choices,
01:46:30
◼
►
but a lot of them, most of them would be ugly.
01:46:33
◼
►
And I don't think they want to allow that.
01:46:35
◼
►
I actually, I kind of know that the one watch face
01:46:40
◼
►
that is on Apple Watch that they are deeply ambivalent about
01:46:43
◼
►
is the photo's face, the one that lets you pick a photo
01:46:45
◼
►
of your own to put on a watch.
01:46:47
◼
►
And the reason they're sort of like,
01:46:49
◼
►
is that a lot of people's pictures
01:46:52
◼
►
they put up on their watch are ugly, and they don't like it.
01:46:55
◼
►
But they kind of knew, like, that's just the one thing
01:46:57
◼
►
that the story I heard is that knowing how people
01:47:00
◼
►
set their wallpapers on their phone and stuff like that,
01:47:02
◼
►
and how many people wanna have a picture of their kids,
01:47:04
◼
►
or their spouse, or their dog,
01:47:07
◼
►
and that's what they've done.
01:47:09
◼
►
It's the wallpaper on their computer.
01:47:11
◼
►
It's the wallpaper on their phone.
01:47:12
◼
►
It's just what people do.
01:47:14
◼
►
And so they go, "Oh, we gotta do it.
01:47:17
◼
►
"We gotta let people put a picture of their kids
01:47:18
◼
►
"on their watch if that's really what they wanna do."
01:47:20
◼
►
But that's the one face that can be ugly.
01:47:22
◼
►
Otherwise, and as many gripes as we've all had,
01:47:26
◼
►
Marco Arment had a great story this week
01:47:28
◼
►
talking about why all of, effectively,
01:47:31
◼
►
he started talking about Infograph.
01:47:34
◼
►
Like you said, with the "9to5" article,
01:47:36
◼
►
it was sort of like,
01:47:36
◼
►
"Hey, Infograph is overwhelming by default,
01:47:38
◼
►
but if you turn everything off and then just slowly start adding stuff back, you can kind of keep it sane.
01:47:43
◼
►
But ultimately... I'm very happy with how I have mine set up right now.
01:47:47
◼
►
Marco makes a very convincing argument that all of the analog faces for Apple Watch are dissatisfying in some way.
01:47:53
◼
►
Yeah. And, you know, you could solve that if you could open it up to third parties.
01:47:59
◼
►
But I don't think Apple wants to do that because they don't want to allow ugly watch faces.
01:48:03
◼
►
And I think the second reason is...
01:48:08
◼
►
It's probably even gonna be even less popular among people who are hoping to see custom watch faces on Apple watch is I
01:48:14
◼
►
Think marketing wise it's a huge they see it as a huge advantage that Nike and Hermes watches have watch faces that other
01:48:22
◼
►
watches don't have
01:48:24
◼
►
And that is true
01:48:25
◼
►
You know and some people said oh, it'll be a copyright nightmare because somebody's gonna make a knockoff Rolex watch face
01:48:31
◼
►
And then Rolex will sue Apple and stuff like that
01:48:33
◼
►
Like I don't think copyright's the issue because it's like people could make a fake Rolex
01:48:38
◼
►
Watch face for the phone. I mean you could do anything on the phone, you know, I mean, I I don't
01:48:43
◼
►
I don't think the watch is special in that regard
01:48:45
◼
►
But I just but I do think though that like the they don't want people like Steven Troughton Smith making these watches that give you
01:48:53
◼
►
the Hermes look and feel
01:48:56
◼
►
Spending the money on an Hermes watch
01:49:00
◼
►
It's interesting like that the copyright stuff
01:49:04
◼
►
Yeah, every once in a while you see something in the App Store
01:49:07
◼
►
That's a clear copyright violation, but it seems to police itself pretty well like the App Store is not
01:49:13
◼
►
Terrible in terms of well, I don't know. I'm in the high side if you look for it. Sure
01:49:21
◼
►
You'll find stuff wherever but yeah, it's not you know, the way that things work is the
01:49:27
◼
►
What rises up?
01:49:30
◼
►
If you search I'm sure you can find Disney knockoffs or whatever, but it's not like it
01:49:36
◼
►
Those things can't become very popular before they get taken down. So yeah
01:49:42
◼
►
The Mickey Mouse face is another good example of that where there's obviously some kind of financial arrangement between
01:49:47
◼
►
Apple and Disney for the Mickey Mouse and the Pixar one and they're you know, they I think I think they enjoy I
01:49:54
◼
►
Don't know who's paying. I don't even know who's paying whom they're
01:49:57
◼
►
Like, who is paying? Is Apple paying Disney or is Disney paying Apple? I honestly—
01:50:05
◼
►
That's an excellent question.
01:50:06
◼
►
I don't know, but I feel like they don't want Universal making one for the minions without
01:50:14
◼
►
Apple's involvement. Just, you know, here you go, here's your minion's watch face. You know,
01:50:18
◼
►
they like having that control. So I don't think it's going to happen.
01:50:22
◼
►
- To me the argument would be out of functionality's sake,
01:50:26
◼
►
now that this watch face is basically becoming
01:50:30
◼
►
the equivalent of the panic activity monitor screen
01:50:34
◼
►
or whatever that, you know.
01:50:36
◼
►
- Status board.
01:50:38
◼
►
- Status board, yeah.
01:50:39
◼
►
I guess the info graph and the digital info graph
01:50:44
◼
►
provide enough of a canvas that you're more limited
01:50:48
◼
►
by what Apple allows you to do functionally
01:50:50
◼
►
than by how it looks necessarily or how it's laid out.
01:50:54
◼
►
But I could see a world of different possibilities
01:50:59
◼
►
of different configurations and features
01:51:04
◼
►
that a built-in watch face would never really support
01:51:08
◼
►
out of the box that could be potentially useful
01:51:10
◼
►
or interesting.
01:51:11
◼
►
But it's been interesting to see over the years
01:51:16
◼
►
what they allow you to customize and what they don't.
01:51:19
◼
►
Like on the iPhone, first you couldn't even set
01:51:22
◼
►
the background, now you can.
01:51:24
◼
►
So you can make your phone as ugly as you want it to.
01:51:26
◼
►
But you still can't custom configure icons.
01:51:31
◼
►
Apple is still the only, I mean, sort of,
01:51:34
◼
►
like Major League Baseball Apple let you change
01:51:36
◼
►
the icon to your favorite team.
01:51:40
◼
►
But I believe Apple is still the only calendar app
01:51:43
◼
►
that has the correct date in their icon.
01:51:46
◼
►
- Right, and the way that their clock app
01:51:49
◼
►
has an actual moving second hand.
01:51:51
◼
►
- Yeah, and is that just a battery and CPU consideration,
01:51:56
◼
►
or do they just not want to see,
01:51:58
◼
►
the way that Twitter stopped letting you use an animation
01:52:02
◼
►
as your avatar, do they just not want to imagine a world
01:52:06
◼
►
where every app icon is moving all the time?
01:52:10
◼
►
- So I could see them being, I could see a case where,
01:52:13
◼
►
obviously they haven't gotten to it yet.
01:52:15
◼
►
There seems to be not much,
01:52:18
◼
►
they definitely seem to be aware
01:52:20
◼
►
how useful the watch face is.
01:52:22
◼
►
Like it is clearly the most useful screen.
01:52:25
◼
►
So they're onto that.
01:52:28
◼
►
As to whether or not they let you as a developer
01:52:33
◼
►
decide how the things are laid out
01:52:37
◼
►
or the size or the functionality of them,
01:52:41
◼
►
you're right, it probably seems,
01:52:43
◼
►
That seems like two or three steps beyond where we're going.
01:52:47
◼
►
- And again, I don't mean to be a Debbie Downer here on this.
01:52:51
◼
►
I just don't think they want to do it.
01:52:53
◼
►
And if I, like as an outsider,
01:52:56
◼
►
somebody who just is a customer and has an Apple Watch,
01:53:00
◼
►
I kind of wish they would allow it because I would,
01:53:04
◼
►
I am vaguely dissatisfied with every single Apple Watch face
01:53:08
◼
►
and I feel like if third-party developers
01:53:12
◼
►
could make their own, I could get one that I think is perfect. And so, me as a user kind
01:53:18
◼
►
of wishes they would open it. But if I worked at Apple and it was my decision to make whether
01:53:23
◼
►
Apple Watch would open to third parties, I'd probably say no because I would selfishly—I
01:53:29
◼
►
would enjoy the fact that we have complete control over the watch faces. And I do think
01:53:34
◼
►
that it's because Apple sort of sees itself as a "real watchmaker," you know, that
01:53:41
◼
►
treat the watch a little differently than they treat other devices and they're a little
01:53:45
◼
►
bit more protective of what it looks like. Every single watch face that they provide
01:53:53
◼
►
is like they think that this is copacetic with the Apple Watch brand. And if they opened
01:53:59
◼
►
it up to all third parties, they'd lose that. So maybe the best case scenario—and
01:54:04
◼
►
I know Stephen Trouton Smith even said this on Twitter at some point over this thread—is
01:54:08
◼
►
is that what he hopes would be like a middle ground,
01:54:11
◼
►
where instead of like the app store,
01:54:13
◼
►
where there's 10,000, 10, 20,000 developers
01:54:16
◼
►
and they're all submitting watch faces,
01:54:17
◼
►
if Apple just picked a hand-selected limited third parties
01:54:22
◼
►
to be able to bless them with the ability
01:54:24
◼
►
to provide third-party faces,
01:54:27
◼
►
that that's an interesting middle ground.
01:54:29
◼
►
And Steven said that he'd be happy with that
01:54:31
◼
►
because if that was even possible technically,
01:54:34
◼
►
he could hack it and make his own.
01:54:38
◼
►
Like all he needs is for them to allow it at all,
01:54:42
◼
►
and then he could just make his own watch faces
01:54:44
◼
►
and it'd be fine for him.
01:54:46
◼
►
- That's funny.
01:54:46
◼
►
- Which cracked me up, really.
01:54:49
◼
►
So I could see them doing that, but I don't know.
01:54:53
◼
►
- You know, I also thought there would be more
01:54:55
◼
►
partners in the way that Nike and Hermes
01:55:00
◼
►
are partners by now.
01:55:01
◼
►
- Yeah, I did too.
01:55:02
◼
►
- I'm actually a little surprised
01:55:03
◼
►
how few official band partnerships there are
01:55:06
◼
►
and that kind of stuff.
01:55:07
◼
►
So I don't know, maybe they're keeping it tighter than before, but I also would not be shocked
01:55:11
◼
►
if next year, watchOS, what was it, five, six?
01:55:15
◼
►
Six will be next year.
01:55:16
◼
►
Has face kit or something like that.
01:55:18
◼
►
And even if it's limited in certain ways, like for example, I would be shocked if they
01:55:23
◼
►
didn't, if you make an analog face, I'm nearly certain they would force you to use their
01:55:29
◼
►
Like their hands are the brand.
01:55:31
◼
►
Way more than, you know, typically typography is how you establish a brand.
01:55:36
◼
►
But like the Nike watch faces use Nike's font,
01:55:40
◼
►
Futura Condensed Bold, and they look very, very Nike,
01:55:44
◼
►
but they use Apple's hands.
01:55:46
◼
►
And it's just very, very interesting to me.
01:55:49
◼
►
And I even talked to someone that Apple,
01:55:52
◼
►
on the watch team who even talked about it,
01:55:53
◼
►
that they were super, they love their Mez partnership
01:55:57
◼
►
and the Nike partnership.
01:55:58
◼
►
And they're even inside the Apple Watch design team,
01:56:01
◼
►
they're just blown away by how,
01:56:03
◼
►
and so happy with the way that these,
01:56:06
◼
►
like the Nike faces can look both Nike and Apple watchy
01:56:10
◼
►
at the same time and that their Mez faces look so or Mezi,
01:56:13
◼
►
with their distinctive weird,
01:56:16
◼
►
but very distinctive typefaces
01:56:19
◼
►
that they use for the numerals.
01:56:21
◼
►
And yet because of those hands,
01:56:22
◼
►
it still looks very Apple watchy.
01:56:24
◼
►
- Yeah. - So I don't know.
01:56:29
◼
►
I wouldn't hold my breath on this,
01:56:30
◼
►
but it is this exercise that people are doing,
01:56:34
◼
►
making these apps that just act like watch faces
01:56:36
◼
►
is fascinating to watch.
01:56:37
◼
►
And it's just funny the way it just burst onto the scene.
01:56:40
◼
►
And now if you look on Twitter
01:56:41
◼
►
and look at like Stephen Trout Smith replies,
01:56:43
◼
►
David_Smith is making some too.
01:56:45
◼
►
Did you see the one he made?
01:56:47
◼
►
It was really, it made me laugh.
01:56:49
◼
►
Well, A, he made one that uses Roman numerals,
01:56:52
◼
►
like tells it, like a digital watch
01:56:54
◼
►
that uses Roman numerals.
01:56:55
◼
►
It just seemed like it was mentioned.
01:56:57
◼
►
- Just for you. - Just for me.
01:56:58
◼
►
I tweeted at him, I said, "You should be arrested."
01:57:01
◼
►
But he also made one that looks like the classic,
01:57:05
◼
►
going, just talking about classic Mac OS,
01:57:07
◼
►
that looks like the classic Mac OS stopwatch cursor.
01:57:11
◼
►
- It's just this super fat 32 by 32 pixel grid
01:57:14
◼
►
of black pixels on it.
01:57:17
◼
►
Ooh, I like that.
01:57:18
◼
►
- Super cool. - Yep, I like that.
01:57:21
◼
►
And so, I mean, hey, look,
01:57:23
◼
►
this is one of those situations where like, you know,
01:57:26
◼
►
the community could inspire Apple to change their approach.
01:57:31
◼
►
If they see the UI, I hate to steal your term
01:57:36
◼
►
for I don't know what, Twitter apps,
01:57:37
◼
►
the UI playground right now is in watch faces.
01:57:41
◼
►
So maybe they'll see them and go crap,
01:57:45
◼
►
I guess we gotta figure something out.
01:57:47
◼
►
- Ken Cascenda, who adds that the book
01:57:49
◼
►
that just came out recently, the Creative Selection,
01:57:53
◼
►
which is a great book.
01:57:55
◼
►
But he even tweeted, more or less in favor
01:57:57
◼
►
of allowing third-party watch faces,
01:57:59
◼
►
which is that the story isn't that much different
01:58:02
◼
►
than it is with apps with the phone.
01:58:04
◼
►
You get your brand new Apple iPhone and you open it up,
01:58:07
◼
►
and every single app is there, is from Apple,
01:58:11
◼
►
and it all meets Apple standards
01:58:12
◼
►
for how apps should look on an iPhone, and that's it.
01:58:16
◼
►
And then if you wanna go get third-party apps
01:58:19
◼
►
and you think that there's ugly apps,
01:58:21
◼
►
but you wanna use them, that's up to you.
01:58:23
◼
►
of, you know, and it'd be the same way with the watch face. We're here. We give you, you know,
01:58:27
◼
►
15 or 16 of these watch faces and they have a bunch of configurations and they're all approved
01:58:32
◼
►
by us. But if you want to go outside that box and start downloading third-party ones, that's up to
01:58:37
◼
►
you. We'll ship you a watch that meets, that we're happy with every, every single watch face, but
01:58:42
◼
►
we'll, you know, why not let people do it? And in the meantime, there is the complications themselves
01:58:50
◼
►
are—it's tricky. It's not really—this discoverability is pretty bad, actually, of
01:58:57
◼
►
good complications, which is why that 9to5Mac article was so useful. And really, there could
01:59:02
◼
►
be a whole micro website of just cool iPhone or Apple Watch complications, but it's a
01:59:11
◼
►
Yeah. What watch face are you using?
01:59:15
◼
►
I have infograph right now. I'm going to admit to something embarrassing. I still have a
01:59:21
◼
►
hard time figuring out what time it is with just the hands. That's actually very common
01:59:27
◼
►
though that's actually not unusual. I'm I get that because I remember as a kid, my grandparents
01:59:35
◼
►
had a clock in their kitchen that didn't have numbers and I was like, mind blown. How does
01:59:40
◼
►
anybody know what time it is? I was very proud of myself that I was able to tell time. I
01:59:46
◼
►
feel like I could tell time on a clock at a fairly early age and it seemed like an accomplishment.
01:59:54
◼
►
And then I'd go to my grandparents' house and I'd be like, "I have no idea what
01:59:57
◼
►
time it is. I have none at all." Without the numbers, I had no idea.
02:00:01
◼
►
Tom Bilyeu (01h00m 10s): In school, we had the round clock, but it
02:00:05
◼
►
had the numbers on it. And a lot of these faces just don't have it. But a lot of these
02:00:10
◼
►
just don't have it.
02:00:10
◼
►
By the way, I just noticed that the iPhone SIM tool
02:00:13
◼
►
looks exactly like the watch.
02:00:15
◼
►
- Oh, it does.
02:00:16
◼
►
- Hand, interesting, all right, good to know.
02:00:18
◼
►
- That is awesome.
02:00:19
◼
►
- So I'm using Infograph, is that what it's called?
02:00:24
◼
►
- And I have the middle,
02:00:27
◼
►
I still have the little calendar thing in the middle.
02:00:29
◼
►
I turned off the white background,
02:00:30
◼
►
I don't know why that's the default, that's terrible.
02:00:32
◼
►
- It is terrible, that is baffling to me.
02:00:35
◼
►
And it's so funny that it's the default,
02:00:36
◼
►
but Apple's, all of their product marketing shots
02:00:39
◼
►
and show it with the black.
02:00:40
◼
►
- Yeah, I don't get it.
02:00:42
◼
►
- I don't get that either.
02:00:44
◼
►
I almost feel like there must have been an argument
02:00:47
◼
►
inside the company and somebody won the argument
02:00:50
◼
►
and got the white one as the front face
02:00:52
◼
►
and the product marketing people were like,
02:00:54
◼
►
well, we lost that argument,
02:00:56
◼
►
but we're still not putting it on the box
02:00:58
◼
►
and we're not putting it on the billboards
02:00:59
◼
►
and we're not showing it in the commercials.
02:01:03
◼
►
- Imagine the meeting.
02:01:06
◼
►
- So I have most of the stuff turned off, however,
02:01:10
◼
►
so I can, and there is an option to make the center
02:01:13
◼
►
a digital time, but the curse, it's with the second,
02:01:18
◼
►
it's not just the minute, it's the seconds,
02:01:21
◼
►
and the colons blink, and I'm not into that.
02:01:26
◼
►
It was too flashy, too blinky, it made me feel like
02:01:30
◼
►
there was a blink tag on a website.
02:01:31
◼
►
- I appreciate, though, that you're,
02:01:34
◼
►
'cause it's true that once you start fiddling with it,
02:01:36
◼
►
Just the littlest thing like a blinking colon
02:01:38
◼
►
will drive you nuts on a watch.
02:01:39
◼
►
- I would actually pay five bucks for a watch app
02:01:43
◼
►
that has a complication that has a non-blinking
02:01:46
◼
►
or configurable digital clock.
02:01:48
◼
►
In the meantime, I'm using the world clock
02:01:53
◼
►
in the lower right corner with New York City.
02:01:56
◼
►
And so I can see what,
02:01:58
◼
►
the other thing is my sleeve usually covers my watch.
02:02:02
◼
►
So if I just creep the sleeve open over the right corner,
02:02:06
◼
►
I can catch the time without having to unsheathe
02:02:10
◼
►
the whole watch, which is kind of a nice little thing.
02:02:13
◼
►
I used to use the color face on the old ones.
02:02:17
◼
►
And that was the one, I had that similar setup
02:02:20
◼
►
where I could just peek out the kind of the far corner
02:02:23
◼
►
of the watch and see what time it is
02:02:24
◼
►
without having to pull my whole arm out of my sleeve.
02:02:27
◼
►
And then, you know, pretty simple.
02:02:29
◼
►
I still have the calendar thing on.
02:02:31
◼
►
I kind of like it, I kind of hate it.
02:02:33
◼
►
I don't really, like the showing your next appointment thing.
02:02:38
◼
►
It's sort of useful when I'm at the office
02:02:42
◼
►
and I want to see like what conference room
02:02:43
◼
►
I'm supposed to be in next, but it also is stressful.
02:02:47
◼
►
So I might lose that at some point.
02:02:48
◼
►
- I think that replacing like the 10, 11, 12, one, two,
02:02:53
◼
►
our tick marks with the text right along the outer rim
02:02:57
◼
►
is clever, but it's like too clever for me.
02:03:01
◼
►
I'm like, I got tired of that after a day.
02:03:04
◼
►
I was like, that's too much.
02:03:05
◼
►
- Yeah, I might lose that.
02:03:08
◼
►
Otherwise, I love the new weather thing
02:03:11
◼
►
where it shows you the range of temperature for the day.
02:03:14
◼
►
- Absolutely.
02:03:15
◼
►
- I do miss the, on the three, I used the Explorer face
02:03:20
◼
►
'cause it would show you the cellular signal.
02:03:23
◼
►
I do miss having a good description of the actual weather,
02:03:27
◼
►
whether it's raining or not.
02:03:30
◼
►
Some third, I don't know, I imagine like Dark Sky
02:03:34
◼
►
will do that, but I had trouble getting that to work.
02:03:36
◼
►
So I don't know.
02:03:37
◼
►
- Yeah, if you haven't tried it yet,
02:03:39
◼
►
an app that I would really recommend is Carrot Weather,
02:03:42
◼
►
C-A-R, like what Bugs Bunny eats.
02:03:44
◼
►
- Oh, I haven't tried that.
02:03:45
◼
►
- Carrot Weather is sort of a, it's very hard to describe,
02:03:49
◼
►
but it's a very, it's sort of a sarcastic weather app,
02:03:52
◼
►
and you can dial up, like, it's not really,
02:03:55
◼
►
the sarcasm thing, I probably would have really loved
02:03:58
◼
►
when I was a teenager, and it seems a little too cute
02:04:01
◼
►
by far now, but it is also a great weather app
02:04:04
◼
►
if you turn off the thing that makes it talk
02:04:08
◼
►
to you sarcastically.
02:04:09
◼
►
But the complications it offers are tremendous.
02:04:15
◼
►
The watch stuff, it's just, oh my God,
02:04:17
◼
►
it's really fantastic.
02:04:19
◼
►
So the 9to5 Mac guy had the humidity on his infograph.
02:04:23
◼
►
That's, he got that from Carrot,
02:04:25
◼
►
and it does the same thing as the weather
02:04:26
◼
►
where it gives you the range for the day.
02:04:29
◼
►
- So anybody's looking for some cool weather-oriented
02:04:32
◼
►
watch complications, check out Carrot.
02:04:34
◼
►
It's like, I think it's a free app,
02:04:36
◼
►
and you have to pay-- - Looks like it's five bucks.
02:04:37
◼
►
- You pay five bucks a year for a subscription
02:04:40
◼
►
to unlock all the watch stuff.
02:04:41
◼
►
It's a great, five bucks, Jesus.
02:04:43
◼
►
- Yeah. - It's really great.
02:04:44
◼
►
And it gives you so many options.
02:04:46
◼
►
You go to your phone, and it's just like, oh my God.
02:04:48
◼
►
You can set it up so that it's like,
02:04:51
◼
►
so you can have two of them, and it's like on Infograph.
02:04:55
◼
►
and if it's the lower left corner, it's humidity,
02:04:57
◼
►
and if it's the lower right corner, it's something else.
02:05:00
◼
►
- So cool. - You can specify it
02:05:02
◼
►
to the utmost if you wanna fiddle around with it,
02:05:06
◼
►
which of course I do.
02:05:07
◼
►
- Yeah, and to me, this is now inspiring a lot of ideas.
02:05:11
◼
►
Could I do a chart beat complication
02:05:14
◼
►
that shows the traffic on recode for the day
02:05:17
◼
►
or something like that?
02:05:18
◼
►
- Right. - How many of these little,
02:05:20
◼
►
and remember spark lines were a thing for five minutes?
02:05:24
◼
►
How many spark lines could I configure on this thing?
02:05:28
◼
►
And that can be really interesting.
02:05:29
◼
►
So I'm just getting started with that.
02:05:32
◼
►
I really love the possibilities that it allows.
02:05:36
◼
►
- And it is funny.
02:05:37
◼
►
It's funny how many ways you can configure just the,
02:05:39
◼
►
we're talking about wanting thousands
02:05:41
◼
►
of third-party watch faces,
02:05:42
◼
►
but it's funny how much time you can spend,
02:05:44
◼
►
especially to me, it just seems like on series four
02:05:48
◼
►
with the Infograph stuff,
02:05:49
◼
►
it's like you can really just sync 90 minutes
02:05:52
◼
►
into screwing around with your watch faces easily.
02:05:55
◼
►
And some of them have like 40 different colors
02:05:59
◼
►
to choose from.
02:06:00
◼
►
- Yeah, yep.
02:06:01
◼
►
- There's like 18 different shades of blue.
02:06:04
◼
►
- Yeah, it's-- - And I don't mind that,
02:06:05
◼
►
but it is, you end up, you do kind of end up scrolling
02:06:09
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with the Digital Crown an awful lot
02:06:11
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to go through every single color combination.
02:06:12
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- I think they're trying to match every band
02:06:14
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they've ever shipped or something like that.
02:06:16
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- Yeah, I think so.
02:06:17
◼
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I think it's like, and it's like,
02:06:18
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they may only be selling 20 bands right now,
02:06:21
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but they have like color options from, you know, the spring 2017 collection. Yeah. Yeah.
02:06:27
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02:09:17
◼
►
The only thing I had on the list to talk about was the big hack, which I don't know. Why
02:09:21
◼
►
don't we, why don't we, uh, why don't we do that? Yeah. I haven't done a show since this
02:09:26
◼
►
big hack thing came out. And I guess, sorry, I do have one more thing in the
02:09:30
◼
►
marriage. All right. We'll just get it out of the way. Yeah. I gotta say it,
02:09:35
◼
►
this idea that the cellular, you know, having, having LTE on your watch will
02:09:42
◼
►
let you leave your phone behind. Um, the first year of that, it didn't really
02:09:47
◼
►
work for me because I'd go walk the dog and realized three minutes in that,
02:09:53
◼
►
"Oh, it's actually kind of boring
02:09:54
◼
►
"to not have your phone with you."
02:09:56
◼
►
Like, "Oh, it would be nice to have Instagram
02:09:59
◼
►
"with me right now."
02:10:01
◼
►
But now that you can do podcasts
02:10:03
◼
►
and it just feels like the new Series 4 is fast enough
02:10:08
◼
►
that you really do have a responsive device on you.
02:10:12
◼
►
And not every app works.
02:10:14
◼
►
I don't know, half the time the Uber app
02:10:16
◼
►
doesn't look like it's working.
02:10:18
◼
►
I don't know if it's gonna work now or not.
02:10:19
◼
►
But it feels like we're finally getting to a place
02:10:22
◼
►
several years in now where this is a compelling device
02:10:27
◼
►
that is not going to replace your phone,
02:10:29
◼
►
but it's certainly part of the,
02:10:32
◼
►
whatever the quote unquote,
02:10:35
◼
►
this is kind of a silly jargon term,
02:10:37
◼
►
but like the personal cloud of whatever you're gonna have
02:10:39
◼
►
in the future, whether it is your watch and your glasses
02:10:43
◼
►
or your watch and your AirPods and some other sensors,
02:10:46
◼
►
like this is definitely, we're getting to a place
02:10:49
◼
►
where you can see the shifts happening
02:10:52
◼
►
It's a remarkable combination with AirPods. It really does feel that, and to me, it's
02:11:00
◼
►
exactly what you said. It's this watchOS 5. Maybe? I still have my personal Apple watch
02:11:05
◼
►
is still a Series 3, and I don't know how much a Series 4 definitely feels faster, you
02:11:10
◼
►
know. But my Series 3 still works just as well. I think it's mostly watchOS 5 and
02:11:18
◼
►
a somewhat recent Apple Watch, whether it's this year's new one or last year's.
02:11:22
◼
►
But yeah, the performance is there. I no longer, and again, maybe it goes app by app. I actually
02:11:28
◼
►
don't think I even have the Uber app on my watch, but like with Overcast, like it never happens
02:11:32
◼
►
anymore. Well, I'll go to launch Overcast and I get a spinner and it just spins and spins. And
02:11:37
◼
►
it's not like Overcast fault. It's like the system is just like, uh, the, I don't know,
02:11:43
◼
►
you know, that just doesn't happen anymore. It just launches and you hit play and it just pumps
02:11:47
◼
►
through your AirPods right away. And it just feels, it does feel like the future.
02:11:51
◼
►
Tom Bilyeu (01h00): And you go for a run, you start the Nike app,
02:11:55
◼
►
you start your run, you play a podcast, you change a podcast, you use Siri to download or stream a
02:12:02
◼
►
new podcast over the air, you get back, you stop your run, and nothing is lost. Like it hasn't
02:12:08
◼
►
accidentally knocked you offline or, and your battery still has the whole day's charge left. So
02:12:16
◼
►
I don't know, it just feels like we're getting somewhere
02:12:19
◼
►
with this and it's gratifying.
02:12:22
◼
►
- Yeah, the one thing I sometimes miss
02:12:23
◼
►
is not having a camera because it just seems,
02:12:26
◼
►
it's like sort of like the Murphy's Law type thing,
02:12:29
◼
►
like, you know, the way that if you drop buttered toast,
02:12:32
◼
►
it's always gonna land butter side down.
02:12:34
◼
►
It just feels like if I go for a run,
02:12:35
◼
►
something interesting is gonna happen
02:12:37
◼
►
that I wanna take a photo of. (laughs)
02:12:38
◼
►
- That did happen to me yesterday, yeah.
02:12:41
◼
►
- It's like, oh my God, I wish I had a camera.
02:12:42
◼
►
And then if I take my phone with me,
02:12:44
◼
►
nothing happens, absolutely nothing of interest.
02:12:46
◼
►
I don't spot any interesting things to take a photo of.
02:12:48
◼
►
But as soon as I leave without my iPhone,
02:12:50
◼
►
there's some ridiculous scene or something
02:12:53
◼
►
that I wish I could take a picture of.
02:12:55
◼
►
- Yeah, and I don't think that's coming.
02:12:57
◼
►
- Yeah, just form factor wise, it seems really difficult.
02:13:00
◼
►
- Just feels weird, but.
02:13:04
◼
►
- All right, the big hack. - The big hack.
02:13:06
◼
►
- So that's Bloomberg's truly blockbuster story
02:13:12
◼
►
alleging that these servers from a company,
02:13:17
◼
►
what was the name?
02:13:18
◼
►
I have, who?
02:13:19
◼
►
- I don't know.
02:13:21
◼
►
- Elemental Technologies.
02:13:22
◼
►
And they're using, they make the servers
02:13:25
◼
►
and they're, they've formed--
02:13:27
◼
►
- Super Micro.
02:13:28
◼
►
- Super Micro, which sounds like such a made up,
02:13:31
◼
►
sounds like such a made up name.
02:13:33
◼
►
- Well, it sounds like it was made up in 1987,
02:13:36
◼
►
which it probably was.
02:13:37
◼
►
I always thought Microsoft sounded like a made up name.
02:13:41
◼
►
Microsoft was such a typical, just a typical 1979 company name in our industry, but Super
02:13:51
◼
►
Micro makes these boards and according to Bloomberg was shipping, somehow the supply
02:14:00
◼
►
chain got compromised and the Chinese, the government got them to put these tiny little
02:14:08
◼
►
grain of rice-sized chips on the motherboard that enabled all these superpowers where they
02:14:13
◼
►
could phone home and then they could effectively backdoor all these servers that were used
02:14:17
◼
►
on Amazon and Apple's data centers. Then the story got really weird because Apple and
02:14:25
◼
►
Amazon both said adamantly, "No, this didn't happen. We've been telling them. We've
02:14:30
◼
►
been working with them on this story for over a year and we've been telling them this
02:14:33
◼
►
didn't happen. We don't know of any incident like this and it's very, very strange. And
02:14:42
◼
►
nobody really knows what to make of it. The cynics, the people who are cynical about companies
02:14:45
◼
►
like Apple and Amazon are, you know, and I get it, but they're, they're, they're, they,
02:14:50
◼
►
I've seen so many people read Apple's and Amazon statement and try to find loopholes
02:14:55
◼
►
and be like, well, here they say, you know, a, b and c, but they don't say d. So maybe
02:15:00
◼
►
you know, that's their little wiggle room. But I don't think that's the case. Like if it turns out
02:15:04
◼
►
that the story is true, or mostly true, that it's fundamentally true, Apple and Amazon look terrible
02:15:10
◼
►
because they denied it, you know. And they even said things like, and we're not under a gag order
02:15:15
◼
►
because of that. Right. That was the one thing where it was like, No, we're not under a gag
02:15:20
◼
►
order. And they just denied it in a way that they never deny anything, right? They put posts on their
02:15:27
◼
►
their websites.
02:15:28
◼
►
And I've never seen them deny anything on the record in public like that before.
02:15:38
◼
►
And I think the situation calls for it.
02:15:43
◼
►
Not only are they being accused of being compromised, but in a way that makes it seem like they
02:15:49
◼
►
could be compromised again.
02:15:52
◼
►
This thing got snuck in under their watch
02:15:55
◼
►
and they're dummies and they fell for it and whatever.
02:16:00
◼
►
But I've never seen them deny it.
02:16:04
◼
►
Now, to me, the one thing is like,
02:16:07
◼
►
and it's kind of strange 'cause they were like,
02:16:10
◼
►
"Oh, more than 30 companies were affected by this."
02:16:13
◼
►
But I haven't seen much about any other companies
02:16:17
◼
►
since then. - No, and nobody,
02:16:19
◼
►
right, and nobody has come up with,
02:16:21
◼
►
it's been a couple weeks now,
02:16:23
◼
►
nobody independent security researcher
02:16:25
◼
►
has gotten their hands on one of these and said,
02:16:27
◼
►
"Aha, here's the chip."
02:16:29
◼
►
And part of what makes it,
02:16:30
◼
►
I think there's some egg no matter what on Bloomberg's face
02:16:34
◼
►
'cause I think it was a journalistic crime
02:16:37
◼
►
to illustrate the story the way they did.
02:16:40
◼
►
They have like the cover of the magazine that it shipped in
02:16:45
◼
►
had a fingertip with a little tiny chip on it.
02:16:48
◼
►
And it makes it seem as though that's the chip
02:16:51
◼
►
And then there's pictures of a motherboard
02:16:52
◼
►
and they show a little tiny chip on it.
02:16:54
◼
►
But that's, it's all just like hypothetical.
02:16:58
◼
►
- Right, yeah, fantasy basically.
02:16:59
◼
►
- Right, like these, but every,
02:17:01
◼
►
so many people reasonably and reasonably so
02:17:04
◼
►
came away thinking, oh, they even have a picture
02:17:06
◼
►
of one of these compromised motherboards
02:17:08
◼
►
with the chip on it.
02:17:09
◼
►
But that's not, it's just like,
02:17:10
◼
►
this is what it could look like, you know.
02:17:13
◼
►
It's very strange and to me, it's very telling
02:17:15
◼
►
that nobody has come up with one yet
02:17:17
◼
►
because they're even, you know,
02:17:18
◼
►
they even said 30 companies were hit,
02:17:21
◼
►
the company was selling thousands of these servers, so they're out there. And apparently,
02:17:26
◼
►
according to the story, they didn't even, the FBI didn't even tell everybody who was
02:17:30
◼
►
involved. Like, like they, they because they didn't want to, you know, it was an American,
02:17:35
◼
►
you know, that, that, according to Bloomberg, part of the story was that this elemental
02:17:39
◼
►
and super micro are American companies, and they didn't want to cause irreparable harm
02:17:44
◼
►
to their reputations or something. I don't know, it's all, but it's very, very telling
02:17:49
◼
►
to me that nobody has come up with aha here I'm you know, because some independent if
02:17:53
◼
►
some independent security researcher could come up and say here I found the chip on this
02:17:58
◼
►
board that you know, this company who you know, hired me, you know, I found it. And
02:18:05
◼
►
a lot you know, a lot of people have made the case that what they're saying they did
02:18:08
◼
►
maybe is technically possible, but it would be like the hardest possible way to do this.
02:18:13
◼
►
And that companies like Apple and Amazon really do things like photograph and their motherboard
02:18:19
◼
►
that come in and make sure that there's no funny business on them. Like it would be so much harder
02:18:24
◼
►
to detect if they did something like this in firmware, meaning the software that runs on an
02:18:30
◼
►
embedded chip so that the mother, right, so like you've got an uncompromised motherboard, and I've
02:18:36
◼
►
got a compromised one, but they're physically the same. The only difference is mine has bad firmware
02:18:42
◼
►
and yours has the right firmware, you know, that would be a much harder detect way to do it and
02:18:47
◼
►
would be easier. I would think it's just super weird that that because the story quotes three
02:18:56
◼
►
quote unquote Apple insiders who you know, that is one of those officials. It's very curious that
02:19:05
◼
►
they quote, quote unquote, Apple insiders, but that is also a very weird way to say it. Are they
02:19:10
◼
►
employees? Or are they some, you know, who are these people? Who are their sources that they
02:19:14
◼
►
blog for appleinsider.com. Right. It's very strange. So I have a theory about what is
02:19:20
◼
►
actually going on. Oh, I'd love to hear it. Well, my theory is that it is effectively
02:19:25
◼
►
just part of what's the word agitprop, A-G-I-T-P-R-O-P. It's just propaganda from the Trump executive
02:19:35
◼
►
branch who are trying to stoke the flames of the Chinese trade war, which is actually
02:19:40
◼
►
underway. It's not like a conspiracy theory to say that the U.S. is trying to engage in
02:19:45
◼
►
a trade war with China. If they say it, they come out and say, "Yes, we would like to start
02:19:50
◼
►
a trade war with China." Making China look bad and making it look like China is hurting
02:19:55
◼
►
good U.S. companies like Apple and Amazon all fits in the narrative that the Trump administration
02:20:02
◼
►
is trying to provide. People have asked me, "Do you think these Bloomberg reporters made
02:20:08
◼
►
the whole thing up. I mean, are they committing fraud? No, I don't think so. I mean, Bloomberg's
02:20:12
◼
►
a super reputable publication. I'm sure they did talk to national security officials and
02:20:18
◼
►
that the national security officials told them these things or, or said, Yeah, yeah,
02:20:22
◼
►
that's it. Because there was like a podcast that the one guy who was a named source came
02:20:27
◼
►
out on last week and said that he was talking to the Bloomberg report. He doesn't know anything
02:20:31
◼
►
about the specifics of this case. He was just giving them background information on what
02:20:34
◼
►
might be possible in a hardware hack. And then the story like everything he said that
02:20:39
◼
►
they might do like the story says they did do and he was like that's either I'm really
02:20:42
◼
►
prescient or something weird is going on here. So I think it was sort of like they got information
02:20:48
◼
►
from national security people who were just trying to get that story in the press that
02:20:52
◼
►
China is screwing around with Apple and Amazon and other companies servers and bad China
02:20:59
◼
►
and didn't really give him specifics and they tried to get specifics and then I got like
02:21:03
◼
►
some hypothetical things, ran it by them. And they're like, Yeah, yeah, that's it. Sure. Whatever.
02:21:08
◼
►
Because they just wanted the story out there. That's my theory. And to me, everything that's
02:21:12
◼
►
happened since fits with that. And knowing and this is the one thing I was thinking, like,
02:21:19
◼
►
there's, there's basically no situation in which Apple can publicly bad mouth China. Right. Because
02:21:28
◼
►
And that stokes the cynicism of people. That's why people are so cynical about Apple's reply as,
02:21:34
◼
►
"Well, of course Apple's going to say it didn't happen because they can't piss off China."
02:21:37
◼
►
Yeah. Not only as a place where a lot of people buy phones, but also with everything they have
02:21:45
◼
►
is made. If for some reason Apple had to stop doing business in China, there would be no more
02:21:51
◼
►
Apple for a long time. Right. It would be devastating to Apple.
02:21:56
◼
►
it's probably the single biggest danger Apple faces, or certainly uniquely to Apple, you know,
02:22:01
◼
►
that, that, you know, you know, the Chinese government is an authoritarian communist regime
02:22:06
◼
►
that can really do whatever they want at any moment, you know? So it's truly at this point,
02:22:13
◼
►
an existential threat to Apple, because, you know, at least, you know, maybe not existential,
02:22:19
◼
►
but it would be devastating, profoundly devastating, right? They would have to
02:22:23
◼
►
figure out how to move everything to Brazil, India,
02:22:26
◼
►
where, you know, in a matter of days,
02:22:29
◼
►
which is probably impossible, or at least super hard.
02:22:33
◼
►
- Or it would take years to rebuild.
02:22:36
◼
►
Years and billions and billions of investment,
02:22:39
◼
►
it would be very difficult, but--
02:22:41
◼
►
- So it's interesting how strongly they denied it
02:22:44
◼
►
while also not saying anything remotely bad
02:22:49
◼
►
about Chinese government or anything like that.
02:22:53
◼
►
It's weirdly specific about certain things
02:22:57
◼
►
that either are pure fantasy or had to have happened,
02:23:02
◼
►
or I guess there's a middle ground,
02:23:05
◼
►
but it just seems very weirdly specific
02:23:10
◼
►
about certain things.
02:23:11
◼
►
It's interesting to me that none of these bylines are,
02:23:15
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I don't think from their tech desk either.
02:23:17
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Like I think this is the DC desk or something like that.
02:23:21
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- Yeah, I think so too.
02:23:22
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- I don't know if the tech editors were involved in editing.
02:23:26
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I haven't been to a good New York media cocktail party
02:23:30
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in a little while.
02:23:31
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So I don't have the gossip on like who actually edited this.
02:23:35
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But still Business Week is arguably
02:23:39
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one of the highest standard publications that exists.
02:23:42
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So they're not, I would be really surprised
02:23:45
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if they kind of flubbed the,
02:23:48
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I don't know if they have fact checkers,
02:23:50
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but if they flubbed the diligence on it.
02:23:53
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- I just think it all comes down to the,
02:23:55
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they took, they bought a bill of goods
02:23:57
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from these national security sources
02:23:59
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whose goal was specifically just to fan the flames
02:24:02
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of a trade war.
02:24:03
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So they've got sources who told them
02:24:05
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the things they're saying sources told them,
02:24:06
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but I think the sources are the ones who were full of shit
02:24:09
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or exaggerating or were vague upfront.
02:24:12
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And then when asked, could it have been like this,
02:24:15
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that they were like, yeah, yeah, sure, whatever.
02:24:18
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You know, they just wanted to see the story in print
02:24:20
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because it makes China look bad.
02:24:22
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- Terrible, yeah. - Anybody who believes
02:24:23
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the story, it makes China look absolutely terrible.
02:24:26
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And of course, China's official statement was so cryptic.
02:24:32
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Like they didn't do themselves any favors
02:24:34
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by issuing a statement that was sort of a non-denial denial.
02:24:39
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Like who knows what's going on in cyberspace?
02:24:42
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I think the Chinese statement
02:24:44
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literally used the word cyberspace.
02:24:46
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By the way, you have to look at the supermicro.com
02:24:50
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homepage. It looks like it was made on Adobe fireworks. This is a very 2002 homepage.
02:25:00
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Oh, I would say 1998. It's not even retina. It's all rendered in graphics and none of
02:25:04
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the graphics are retina resolution. So everything looks blurry.
02:25:08
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Has an amazing drop shadow that is cropped so you can see the hard edge on the shadows.
02:25:14
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I will put a link to the Supermicro website in the show notes. Boy, Supermicro, I don't
02:25:19
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if they've recovered when I checked it, they lost like their stock price took like a 50%
02:25:23
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hit. All right. I got, I'll put a link to that recode story in there too. All right.
02:25:26
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I guess we should wrap it up. We've gone on long enough. I don't really have much more
02:25:30
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to say about this big hack other than that. It's crazy. I don't either. We'll see. I mean,
02:25:35
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I'm surprised there hasn't been anything corroborating it or, or, you know, adding it. And they supposedly
02:25:43
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were reporting this for a year. So I don't know. Well, the thing that to me, you can't
02:25:48
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prove a negative, but it's very, very suspicious to me that we don't still have corroboration
02:25:53
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because supposedly it was thousands of servers and they're out in the real world for anybody
02:25:58
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who knows their shit around a motherboard to say, "Yeah, here it is. Here's one of these
02:26:04
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motherboards and here's this rogue chip." The fact that we haven't gotten that yet is,
02:26:09
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to me, very suspicious. Again, it doesn't prove anything, but as time goes on and if
02:26:13
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if it continues that nobody can show one of these compromised boards,
02:26:17
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it sure looks like a bogus story.
02:26:19
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Agree. Yeah. Dan, thank you for your time. Everybody can read your work.
02:26:25
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Your team's fine work at recode.net.
02:26:29
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Dot net dot net is where all the best domains are. Frankly, that is correct.
02:26:33
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And of course they can follow you on, on Twitter at from dome F R O M E D O M E.
02:26:38
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It's always good to see him. If I might plug one thing, of course you can plug.
02:26:42
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anything. I took the summer off because I was very busy at work,
02:26:46
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but I'm relaunching my travel slash credit card points
02:26:51
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newsletter slash blog at points party.com. Please sign up if you
02:26:56
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if you want a friendly guide to the complex world of chase
02:27:00
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►
Sapphire and MX platinum and American Airlines and all the
02:27:03
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alliances how to get the most out of your points, make them go
02:27:08
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farther have very posh hotel free hotel stays like I do around the world or sit
02:27:13
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in the kind of airline seats that give you pajamas check it out I am so glad
02:27:20
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that you've got your reinvigorated to do points party calm because I back at it
02:27:25
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it's it's the sort of thing that I really really care about but I don't
02:27:28
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care enough about to do the research and so what I want is you to just tell me
02:27:32
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what to do that's the plan I'm gonna do the research and yeah I should have a
02:27:37
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new newsletter out within a week or so. I can't wait. Well, everybody, I'll put that in the show
02:27:42
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notes as well, but at pointsparty.com, I highly recommend it. And Dan really does. He really does
02:27:47
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know this stuff. And so what I fall asleep reading every night.