00:00:03 ◼ ► I wish I had World Cup fever, I guess. I don't know. I got so soured on professional sports
00:00:17 ◼ ► Yeah, they've gotten better. They've gotten better for sure. But it's been a while though.
00:00:40 ◼ ► before World War I, the Great War. And they've both since gone on in recent years and decades
00:00:56 ◼ ► and Red Sox, oh, they never win. They'll break your heart if you're the fan. They'll get
00:01:00 ◼ ► close. Once every 10 years, they'll get close and then they'll, you know, some weird little
00:01:17 ◼ ► wallow in it and that's, they just, you know, that's what they want. But then you get older,
00:01:22 ◼ ► you hit middle age and you realize, you know, you don't get many 20 year stretches in life,
00:01:32 ◼ ► Yeah, yeah, exactly. Yeah. I mean, that must've been like, you know, I mean, think about how
00:01:36 ◼ ► many people grew up and died with those teams being just really not great. That's so, that's
00:01:46 ◼ ► so thankless. Yeah. And I, so I just didn't, you know, and I didn't want to be, I stopped
00:01:57 ◼ ► I love the game, but it's just like, you know, when you've got management that really just
00:02:32 ◼ ► can pay a lot less money, get a much better seat and you get a really high quality product.
00:02:36 ◼ ► Yeah. Particularly now. I mean, we started going to the Rainier's game. We have a great
00:02:47 ◼ ► of times and the Rainier's here in town in Tacoma. And we used to take Hank all the time
00:02:55 ◼ ► they do all these wacky promotions, you know, they like roll these big dice down the netting
00:03:08 ◼ ► So yeah, so this is super fun. Oh, and then in one year we, you know, you can afford to
00:03:19 ◼ ► baseline one time and the, you know, it's just as a joke, the visiting, one of the visiting
00:03:25 ◼ ► pitchers dugout was right there. Cause it was, you know, or you know, that not the dugout
00:03:34 ◼ ► grabbing my beer. Like, you know, we're, we're like that close cause I'm sitting there and
00:03:41 ◼ ► talking to my, I'm talking to Karen and my friends and we're, and, and, you know, Karen
00:03:45 ◼ ► goes, Hey, Hey, Hey, she's like looking over my shoulder. Hey, Hey, Hey. And I turn and
00:04:09 ◼ ► this, have you seen sleep baseball.com? No, it's a podcast. That is fake baseball announcements,
00:04:22 ◼ ► like it's a real game, but it's not real teams or anything. And the players are all made
00:04:37 ◼ ► game that's like two and a half, three hours, something like that. And it's just to fall
00:04:44 ◼ ► have crazy ads. Like, you know, one of the players will say, hi, this is Brett McCowensky.
00:04:52 ◼ ► And when I was young, we used to do all kinds of crazy things like stand on our heads. But
00:04:58 ◼ ► now some of my friends have gotten in trouble with drugs. This, this has been Brett McConskey
00:05:04 ◼ ► and that's like the whole thing. That's the whole ad bit, the whole interlude. And then
00:05:10 ◼ ► they go back to the game anyway. Oh man. It's fun. I always thought golf, golf announcement,
00:05:17 ◼ ► you know, just, just take out the commercials and just regular golf announcement. Yeah.
00:05:22 ◼ ► Just have Jim Nantz. Well, they're, they're whispering anyway. Yeah. That's, that's why
00:05:26 ◼ ► it's so great. I think that, I think it could help. I think even a golf fan could, you know,
00:05:32 ◼ ► fall asleep to listen into golf. Just get some guy with a Scottish accent. Oh man. Lots
00:05:45 ◼ ► I love this. This is, this is a sponsored, they sponsored the website a couple of weeks
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00:07:07 ◼ ► to enter stuff like TV shows and movies and books when you go to enter a movie or TV show
00:07:11 ◼ ► or book, it can auto complete the list from like a internet movie database source or something
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00:07:27 ◼ ► podcast right now, go to the app store, search for Sofa and start using it for free. You
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00:08:55 ◼ ► In the news this week. Oh my God. Usually there's no news around Thanksgiving. And thanks
00:09:15 ◼ ► already been in my sights because I am a long time Twitter user. I don't know if you recall
00:09:21 ◼ ► that. And I enjoy Twitter and I'm very interested in Twitter. So I've been following it and
00:09:27 ◼ ► as more or less, he has more or less single-handedly steered the entire Twitter saga directly into
00:09:44 ◼ ► know, what's he going to do? And then it's, Oh, this guy is ruining this thing that I've
00:10:08 ◼ ► more optimistic than ever about Twitter. Which, you know, it's our good friend Cable Sasser,
00:10:18 ◼ ► the quote that my very next sentence was, but of course it's also very likely he might,
00:10:42 ◼ ► like I will give him credit. At least he doesn't waste time. You know, that's true. I really
00:10:48 ◼ ► actually mean this. I would have thought it would have taken a lot longer, but we're here
00:10:58 ◼ ► right, let's say that's a long time ago, cause that's like the nineties, but has since made
00:11:04 ◼ ► the premier electric car company in the world, or, you know, I know he didn't found that
00:11:09 ◼ ► company, which I think is actually important. He has a rocket company that actually has
00:11:14 ◼ ► real rockets that do amazing things that no other rockets can do. Now is supposedly started
00:11:24 ◼ ► a tunnel company called the boring company, which the, the wall street journal. I don't
00:11:28 ◼ ► know. Did you see that story yesterday where they, they sort of had a, Hey, they're not
00:11:32 ◼ ► really doing anything except, except getting, uh, municipalities around North America to
00:11:38 ◼ ► stop planned, uh, high speed rail. Yeah. They're like, no, no, no. I wonder why they want to
00:11:44 ◼ ► do that. Yeah. Yeah. Guy who owns a car company wants them to stop. Oh, exactly. Uh, and I,
00:12:00 ◼ ► work in local municipal government are very, they're doing it for the right reasons for
00:12:06 ◼ ► the most part. I don't think that these are overly political hacks on either side of the
00:12:10 ◼ ► spectrum. They're just trying to get stuff done, but I think they're in over their heads
00:12:13 ◼ ► on tech on technology. And I don't, I'm reading that wall street journal story about how the
00:12:19 ◼ ► boring company convinced various municipalities to stop these high speed rail programs. It
00:12:28 ◼ ► Musk, you know, here's this highly successful person. And it's not based on any sort of
00:12:34 ◼ ► expertise at the viability of the actual tunneling projects they said they would build and the
00:12:44 ◼ ► heard of. It's apparently in the San Bernardino area, but it's an airport that was, uh, uh,
00:12:50 ◼ ► long been used for freight, very busy, but it's starting to grow significantly in commuter
00:12:56 ◼ ► traffic, you know, personal air travel. And they wanted to build, they have a rail station
00:13:07 ◼ ► this so far makes total sense. We could get more people to go to this airport if we connect
00:13:12 ◼ ► that rail station with the airport, with public transportation. Sounds good to me. And it
00:13:28 ◼ ► super mega city. And then the boring company came in and said, we can build a tunnel for
00:13:33 ◼ ► $50 million. So I, I look at that and I don't know, I am not a civil engineer. I had roommates
00:13:43 ◼ ► in college who were civil engineers. That's about as close to civil engineering expertise
00:13:48 ◼ ► as I've gotten. I read Dr. Drang's site. I'm not an expert, but you tell me that a project
00:14:09 ◼ ► pocket. Like I think, well, and the problem it creates of course is that, you know, he's,
00:14:17 ◼ ► public, a lot of people will just say, well, why are we building this thing? That's, you
00:14:29 ◼ ► Exactly. So you have no political cover, right? Other than, you know, I guess it's going
00:15:02 ◼ ► to give these people any more popularity. But there was, you know, the whole thing with
00:15:08 ◼ ► Tim Cook came up the other day and somebody added at Musk, I was just having to look at
00:15:20 ◼ ► of the image where they put some sort of meme point of the image was, why not? Why not?
00:15:32 ◼ ► that's not how math works. Well, usually he's, he is very wealthy, but he cannot buy Apple.
00:15:59 ◼ ► the, the height of the Apple can't innovate anymore. Samsung phones are bigger and that's
00:16:06 ◼ ► what people want. And Apple clearly, you know, it was, it's a disaster to name the operations
00:16:13 ◼ ► guy, the new CEO there, you know, every, you know, we were right to Apple can't, you know,
00:16:17 ◼ ► here we are two years after Steve jobs died that they need somebody like that. So Apple
00:16:22 ◼ ► should buy Tesla and then name it Elon Musk, the CEO. Right. That was, I mean, you could,
00:16:28 ◼ ► I don't have to even Google it. There's dozens and dozens of hot takes like that. And I would
00:16:33 ◼ ► say they were all, I bet the date on all of them is 2013. Uh, because what you, you know,
00:16:39 ◼ ► clearly what you all, you know, the only thing any company needs is a hot head. That's it.
00:16:45 ◼ ► That's the thing that made Steve jobs. Steve jobs is that he was, I mean, there was a huge
00:17:02 ◼ ► but somebody, I don't know if it was on medium or what I should look it up and try to get
00:17:07 ◼ ► it in the show notes. I actually should try to link to it from during fireball, but, um,
00:17:15 ◼ ► now is, wait, watching this man manage Twitter in public and you know, one thing we could
00:17:27 ◼ ► manage Twitter, how in the world does he have, does he run two successful companies, Tesla
00:17:37 ◼ ► it was like a medium answered and said more or less that, that these companies, a, they
00:17:42 ◼ ► existed before he came in and sort of had a thing in place and that, you know, he didn't
00:17:47 ◼ ► found either. He bought them and took over, but that they've both evolved company cultures
00:18:10 ◼ ► there are people, you know, he can come in and say X, Y, Z, and they know that he might
00:18:17 ◼ ► a system in place to more or less placate him. Yeah. And then meanwhile, they're continuing
00:18:51 ◼ ► And that they've set up a hierarchy of management that is, that is meant for that. Whereas he
00:18:55 ◼ ► came into Twitter and this, there is no buffer. Right. There's no, there are no competent
00:19:02 ◼ ► actual, actually competent executives surrounding him who are, who are insulating the company
00:19:09 ◼ ► from his impetuousness. This is his management style. And then I sort of think going back
00:19:17 ◼ ► on a whim and it is a real company with a huge amount of funding from reputable VC firms,
00:19:22 ◼ ► you know, and, and the CEO, I forget his name, but he was hired away from space X. You know,
00:19:27 ◼ ► I guess I don't even know if you call that hired away when the same guy, you know, transferred
00:19:43 ◼ ► more personally, I do root for his ventures, right? If this hyperloop thing ever came to
00:19:50 ◼ ► be and you could go up and down the East coast from New York to Washington at 700 miles an
00:19:56 ◼ ► hour underground or the, you know, similar, you know, I know everybody wants the one between
00:20:00 ◼ ► LA and San Francisco. That would be fabulous, right? I, I, who would, who would root against
00:20:20 ◼ ► actual, yeah. Actual things that are actually, whereas this one is like, no, we're going
00:20:25 ◼ ► to make a bunch of noise about this just to stop high speed rail. So that seems like more,
00:20:39 ◼ ► so we're starting to form at least a hypothesis, right? Let's not say it's proven, but there's
00:20:44 ◼ ► a hypothesis for how two of these companies are thriving and actually innovative and these
00:20:57 ◼ ► if the answer is yes, there may not, it may not be a good result. But I did predict this
00:21:09 ◼ ► famous being right points. Cause I think it, but on both fronts, it was so incredibly obvious.
00:21:15 ◼ ► Clearly the app store commission front, the the 30%, 70 30 70 split Apple takes for the
00:21:24 ◼ ► first year of any subscription and 85 15 afterwards, clearly, you know, the small business, I,
00:21:43 ◼ ► he might, he might be able to go 85 15 right from the start. If he keeps going with Twitter,
00:21:48 ◼ ► the way he's going that was clearly going to be a conflict because, because by all reports,
00:21:58 ◼ ► many of his plans for adding additional stools to Twitter's revenue, which are, is primarily
00:22:05 ◼ ► advertising right now, involves subscriptions and subscriptions mean selling stuff to your
00:22:17 ◼ ► you're going to have to pay the app stores in Apple and Google. So that I, and there's,
00:22:26 ◼ ► the, the content moderation loosening at Twitter or read, whatever you want to call what he's
00:22:42 ◼ ► rescinded their COVID misinformation rules, which that's one where I'm actually, I actually
00:22:55 ◼ ► misplayed that. I think that, that by, I think the rules they had in hindsight, I think they
00:23:10 ◼ ► to guide them. But the problem there's two problems with that. I think that even if the
00:23:14 ◼ ► scientific consensus throughout the whole COVID drama, you know, 2020 and 2021 had been
00:23:28 ◼ ► stuff only feeds into the exact sort of thinking that leads people to the conspiracy theories.
00:23:42 ◼ ► that and political? I mean, you know, why, why do you think that's different from saying
00:23:53 ◼ ► should be against Twitter's rules to tweet, I think the election is stolen. I don't think
00:23:57 ◼ ► it should be, you know, I, I think hate speech clearly needs to be banned, something that
00:24:04 ◼ ► threatens people personally. And I think outright racism, racial slurs. I mean, there's, you
00:24:25 ◼ ► It's the tweets. You, it's not really a software product. It's the actual tweets you see on
00:24:31 ◼ ► Twitter are the product. And whether you see them on their website or in an app or in a
00:24:35 ◼ ► third party app like Twitter, if I could tweet, but the product is the tweets and therefore
00:24:39 ◼ ► the content moderation is, is the actual product they make. So I, I'm, I don't know. I, I think
00:24:55 ◼ ► proof, infamously, the don't wear masks, don't wear masks, save them for our frontline responders
00:25:05 ◼ ► come in the door. Hey, you laugh. I mean, we all did it. I remember, I remember watching
00:25:09 ◼ ► that video, that doctor scrubbing all of the groceries and looking at that and thinking,
00:25:21 ◼ ► and I, this is going to be my life for the next, you know, however long we were renting.
00:25:25 ◼ ► We were rinsing everything, but we were like, Oh shit, we're not, we're not doing that.
00:25:29 ◼ ► Oh, you know, it was a lot bleach. My oranges. There was a lot of stuff that turned out to
00:25:35 ◼ ► be wrong and you know, that's true. I don't know that people tweeting, I just don't think
00:25:42 ◼ ► that the rules did much. I don't know that they helped. I, and I think it's all, there's,
00:25:49 ◼ ► there's two sides to it. The, at the low end, Joe random Twitter user tweeting, I don't
00:25:59 ◼ ► trust this vaccine. I don't trust any vaccine that was developed in only 12 months or something
00:26:05 ◼ ► like that, you know, or, you know, obviously a lot of the anti-vaccine stuff was even worse.
00:26:11 ◼ ► I don't know that that was the problem as much as the fact that the main Twitter timeline
00:26:19 ◼ ► is algorithmically. I think it's both right though, because if you have less of that misinformation,
00:26:30 ◼ ► that happens is that people who are bad actors tend to go after that stuff and try to promote
00:26:37 ◼ ► it further. And then the algorithm recognizes that as something like, Oh, people are talking
00:26:41 ◼ ► about this. I'm going to keep displaying this. And so you, you know, it's a, it's a snowball
00:27:05 ◼ ► true. I mean, at least these were people who were legitimately trying to solve the problem
00:27:09 ◼ ► as opposed to people who were trying to exploit it for political purposes. But regardless,
00:27:15 ◼ ► we, we, you know, we know that he's loosening up the rules, their rules for content moderation
00:27:19 ◼ ► and less, fewer, fewer topics are banned and more people, people who were banned are coming
00:27:26 ◼ ► back and it's, in my opinion, none, none for the better. Yeah. But it's going to run into
00:27:34 ◼ ► Apple's Apple, probably more so than Google, but both of them have content moderation rules
00:27:42 ◼ ► surrounding the apps and that, you know, and it's all, you know, it, it, it all opens up
00:27:55 ◼ ► like those water towers, right? It's like a giant water tower full of worms that's supposed
00:28:13 ◼ ► over their respective app stores. But Parler is a good example. Parler, P-A-R-L-E-R. If
00:28:22 ◼ ► you've never heard of it, you're lucky. Parler. I mean, that name just cracks me up every
00:28:31 ◼ ► to TV news, so I didn't hear anybody say it. And I, you know, my first thing was, you know,
00:28:36 ◼ ► because I did years of French was this Parler. And then, and then like, not like five minutes
00:28:42 ◼ ► later it hit me, like who the people who made this site were and then I suddenly know, no,
00:28:47 ◼ ► it's not it's Parler. They just found a way to spell it. That was original, but I do think
00:28:54 ◼ ► there was a thing. I think they actually did have a thing going on though, where the site
00:29:01 ◼ ► their posts parlays, I think. And then I think they gave up on it because they're like, this
00:29:06 ◼ ► is just confusing people. Because they were spelling it in the English way, P-A-R-L-A-Y,
00:29:18 ◼ ► you gotta, you know, rule one of these things is you gotta have a cutesy name for your posts.
00:29:25 ◼ ► But with Parler, Apple, I guess I was after January 6, 2020 or no, 2021, where 2020 was
00:29:36 ◼ ► the pandemic year. That's right, John. That's right. 2021 was the sitting president of the
00:29:54 ◼ ► the year. I think they were off. I looked it up the other day. It was like three months,
00:29:58 ◼ ► but for content, for lack of content moderation and that people were posting things that Apple
00:30:04 ◼ ► thought were over the line and that the company did not have any sort of infrastructure to
00:30:24 ◼ ► I don't even know. Google get it first, right? Yeah, I think so. Yeah. And I think they were
00:30:28 ◼ ► off longer. I'm not even sure if they're back. No, it looks like it's back, but yeah, Google
00:30:34 ◼ ► Parler returns to the Google Play Store. That was September. Yeah. So Google kept Parler
00:30:46 ◼ ► though, where it was, it leaned for lack of a better word, leaned right in terms of who
00:30:52 ◼ ► was attracted to the platform because people on the right in the US, at least I think worldwide,
00:30:59 ◼ ► but especially in the US politically are obsessed, absolutely obsessed with the idea that Twitter,
00:31:09 ◼ ► Twitter's users, the blue check people, the people inside the company, the people running
00:31:15 ◼ ► the content moderation, the previous leadership of the company from top to bottom, all the
00:31:27 ◼ ► and conservatives in the US in any way possible as opposed to the Occam's razor, you know,
00:31:48 ◼ ► as an individual, not a company, but as an individual and you contribute to politicians
00:31:53 ◼ ► and political campaigns, I don't know if you have to say your employer, I think you do.
00:31:59 ◼ ► Maybe, maybe that's part of it. I don't know. I think, I think, yeah, my wife does all the
00:32:14 ◼ ► overwhelmingly employed donations well into the high 90 percentile give to Democrats instead
00:32:26 ◼ ► honestly, I know that, you know, it's true. People who live on the coasts tend to be more
00:32:36 ◼ ► People with higher love degrees of education tend to be liberal and people who are smarter
00:32:46 ◼ ► know, this is not any kind of blanket statement that people who vote for Republicans are dumb
00:32:51 ◼ ► and people who vote for Democrats are smart. It's just, I don't think it's surprising demographically
00:32:56 ◼ ► at all that 90 plus percent of individual donations from companies like Apple and Google
00:33:02 ◼ ► and Twitter went to Democrats. And it's not a conspiracy. And I honestly think that Twitter
00:33:09 ◼ ► let conservatives post anything short of hate, you know, and, you know, insurrection. You
00:33:22 ◼ ► your general political leanings. But anyway, so Parler drew, so what happened though, this
00:33:29 ◼ ► is where I'm going with Parler, is that these alternative Twitter-like services, private
00:33:34 ◼ ► services, there's, Parler was the one that got a lot of headlines because they got kicked
00:33:43 ◼ ► an outright white nationalist neo-Nazi. And I happen to know this because he got involved.
00:33:49 ◼ ► He was like a top advisor to Doug Mastriano, who was the right wing Nazi sympathizer, who
00:33:59 ◼ ► was the Republican, was last month, the Republican nominee for governor here in Pennsylvania
00:34:05 ◼ ► and lost, thankfully, in a 20... As he is still not conceded. He is still not conceded.
00:34:10 ◼ ► He is never going to concede. And I love the guy who won Shapiro. His response, they're
00:34:18 ◼ ► like, "Hey, what do you... He still hasn't called to concede." And I love his response.
00:34:29 ◼ ► advice. It's like when your kid is throwing a tantrum, don't pay attention to them, right?
00:34:40 ◼ ► That's what they want is the attention. So don't drop everything. Just ignore them. It'll
00:34:56 ◼ ► And president. And president. Just don't pay attention. And the new CEO of Twitter, just
00:35:14 ◼ ► store for three months. Google took it down for, I guess, half a year for content moderation.
00:35:26 ◼ ► Musk's leadership, it is more in the direction of Parler and Gab, right? It is more friendly
00:35:59 ◼ ► block the meta discussion of Twitter itself and Elon Musk, which those of you who do have
00:36:04 ◼ ► such filters and you don't feel a professional need to stay up to date on it, I'm so jealous.
00:36:11 ◼ ► My Twitter feed has not changed significantly. I don't think I would know that anything
00:36:46 ◼ ► cut off third party apps was the other breaking point. Like if he had not taken, you know,
00:36:53 ◼ ► not put Trump back, but then cut off third party apps, there was no way I was ever going
00:36:58 ◼ ► Right. I, yeah, I'm so I'm a Tweetbot man myself, but I, yeah, if he cut off third party
00:37:10 ◼ ► stopped checking Instagram regularly, maybe like once a week. It's over on my third home
00:37:15 ◼ ► screen at this point. I think Twitter would sort of fall into that category. Maybe I guess
00:37:26 ◼ ► hard to predict, but without Tweetbot, I would probably just look at my mentions as opposed
00:37:30 ◼ ► to looking at the main feed. And I know I've talked to people at Twitter, some, some people,
00:37:43 ◼ ► have, have left or been laid off from Twitter recently, there are a lot of an unusual number
00:37:50 ◼ ► of people willing to tweet or speak to reporters on the, or post blog posts on the record with
00:38:13 ◼ ► with Apple over content moderation on Twitter for years. This is not like a new thing under
00:38:25 ◼ ► of sore on, on the content that's on Twitter. It has been never ending throughout the entire
00:38:32 ◼ ► history of the app store that Apple has, you know, and, and random, you know, famous, famously,
00:38:44 ◼ ► update is always bug fixes and improvements, right. But it's just another random, whatever
00:38:51 ◼ ► version point three update with some bug fixes and improvements and it sales right through.
00:39:02 ◼ ► and improvements. And it's really no major new features or changes, but all of a sudden
00:39:06 ◼ ► now it's held up an app review and app review gets back to them and says something like
00:39:22 ◼ ► it, there is pornographic or at least nude, nude content on Twitter. And yeah, every once
00:40:09 ◼ ► that that, you know, pretty much a few days after Musk took over and these things started
00:40:20 ◼ ► But there was a lot of, a lot of the reaction to that when, when Apple said, look, you know,
00:40:28 ◼ ► this content and the app is so important to Tumblr that they actually had to concede to
00:40:33 ◼ ► Apple and say, okay, we're going to change our rules for this content Tumblr wide, just
00:40:59 ◼ ► search for the same hashtag on Twitter, I get very similar stuff. And there's no problem
00:41:11 ◼ ► And that inscrutability is perhaps the biggest problem with, with the app store. But I guess
00:41:35 ◼ ► they, you know, could get away with more than a smaller app or network couldn't, I think
00:42:13 ◼ ► that you've heard of major, major apps have war stories about minor updates being held.
00:42:21 ◼ ► And sometimes it is for obvious reasons, like a tweak to like the Netflix, what happens
00:42:27 ◼ ► if you don't have a Netflix account and you want to sign up and net, you know, famously
00:42:57 ◼ ► and ask, Hey, I don't have a Netflix account, but I'm using the iPhone app, how do I get
00:43:02 ◼ ► an account? And then they said, Oh, you need to go to a computer and then go to the Netflix.com
00:43:07 ◼ ► website and you need to sign up there. And they, they can't put those words on the screen
00:43:17 ◼ ► tappable link, you know, like when you automatically dial it automatically dials and then they
00:43:24 ◼ ► have the money to have people answer the real people, answer the phone and tell you exactly
00:43:30 ◼ ► what to do to get an account, which I thought was a very weird loophole, you know, and obviously
00:43:34 ◼ ► not available to smaller companies, unless you like, imagine like me and you and a couple
00:43:52 ◼ ► dinner and you're like, yeah, yeah, just go to our website. Chewing. Yeah. Oh, hey, yeah,
00:44:06 ◼ ► So that's been happening. And so anyway, what, what Musk is alleging, and it's in the news
00:44:10 ◼ ► today as we record it, I'm sure it'll still be in the news tomorrow, but it's, and it's
00:44:26 ◼ ► they're on Twitter and Elon Musk's side, because Apple is the clear, you know, in this battle,
00:44:40 ◼ ► There's Google, Microsoft, even meta at this point has been reduced, right? But when Apple
00:44:45 ◼ ► first instituted the app tracking transparency rules that apparently so adversely affected
00:44:53 ◼ ► Facebook's ad revenue, they would be considered a peer to Apple. Twitter is not a peer to
00:45:06 ◼ ► clearly on the, they're taking Elon Musk at his word. And, and the slant is clearly that
00:45:16 ◼ ► Apple's control over the app store is problematic, you know, which it might be, right? It's this
00:45:27 ◼ ► it requires tremendous nuance. And they're taking the sort of it just, it is clear, you
00:45:40 ◼ ► it's just a huge problem that Apple has this control over Twitter's content. Musk is alleging
00:45:45 ◼ ► that they're threatening to remove Twitter from the app store. I don't know that that's
00:45:55 ◼ ► if what he's learning is that their updates get held up. And I wouldn't, I would actually
00:46:02 ◼ ► be surprised if their recent updates and I know I actually install my updates manually.
00:46:16 ◼ ► the time. I don't do it one by one. But I've noticed, you know, there have been Twitter
00:46:20 ◼ ► app updates for iOS in recent weeks, but I wouldn't be surprised if they're seeing longer
00:46:27 ◼ ► than usual delays while Apple has discussions over the content moderation. And, you know,
00:46:38 ◼ ► you know, nor should Google. You know, that's his definition of free speech that that is
00:46:42 ◼ ► one take. Yeah, it's weird. Right. Because I mean, it, in both of like this, this case,
00:46:52 ◼ ► and then we have Epic, like nice. The app store rules are arcane and real dumb in large
00:47:02 ◼ ► cases. But we have these two champions of breaking up the rules and I don't like either
00:47:10 ◼ ► of them. They're both doing it for nefarious reasons, seemingly to me. Right. I don't know
00:47:18 ◼ ► that the, yeah, Epic was not the most sympathetic. Yeah. I mean, Epic doesn't care about anybody
00:47:24 ◼ ► but Epic, of course. Right. And, you know, they clearly sandbagged Apple by clearly violating
00:47:31 ◼ ► the rules. Right. And so I saw even Tim Sweeney jumping into Twitter, you know, that's the
00:47:42 ◼ ► face of their public and legal battle against Apple over the app store rules was Tim Sweeney.
00:47:49 ◼ ► You know, and I'll get, you know, I don't agree with his angle. I don't agree with Epic's
00:48:00 ◼ ► on something that most companies seem very fearful. Nobody wants to, people are fearful
00:48:11 ◼ ► certainly you could make a phone book probably of companies with complaints about the way
00:48:17 ◼ ► Apple manages the app store, the review process, and certainly the commission structure and
00:48:22 ◼ ► the rules, the rules around routing around it by steering people to the web to pay without
00:48:34 ◼ ► know, is that I think what Apple should have done long ago, they're doing it ever so slightly,
00:48:39 ◼ ► like with the Japan trade commission agreement for a certain class of apps, their, their
00:48:45 ◼ ► quote unquote reader apps. I just think they should open it up to anybody and let people
00:48:50 ◼ ► say you can buy here, right here in the app right now. And it goes through Apple and Apple
00:49:07 ◼ ► apps can do. And if you don't even want to offer the in-app purchase, I think, you know,
00:49:13 ◼ ► like Netflix, I think Netflix should just, instead of a frigging phone number, they should
00:49:17 ◼ ► just say sign in, or if you need to sign up, tap, click this button, tap this button, and
00:49:29 ◼ ► with the account you created on the web. You know, that the, if the convenience of doing
00:49:40 ◼ ► And you keep, keep your cut in the app and do it for all classes of apps. And there you
00:49:45 ◼ ► go, you know, and then it would solve so many problems, you know, and I get, I, I, and I
00:49:56 ◼ ► browser that's in the app. You actually have to leave the app. And I know that many, many
00:50:01 ◼ ► millions of people are confused about where they are, but at least people who know what's
00:50:11 ◼ ► whatever other, you know, whatever their default iOS browser is. Because Apple did open that
00:50:15 ◼ ► up several years ago where you could set Chrome or DuckDuckGo or any number, Firefox or any
00:50:25 ◼ ► you're out of the app in the browser, sign up there. And then the last leg of this conflict
00:50:38 ◼ ► foray. Apple had, this is his tweet yesterday. It's two tweets, but it could have been one.
00:50:45 ◼ ► Apple has mostly stopped advertising on Twitter. Do they hate free speech in America? What,
00:50:51 ◼ ► what's going on here at Tim Cook? What's the betting line on Tim Cook responding to that
00:51:00 ◼ ► on Twitter? It's gotta be pretty tremendous. I'm going to say it's no line. I would think,
00:51:08 ◼ ► I think that could be it. You see it in game a lot. So now that, that sports betting is
00:51:12 ◼ ► legal and there's these apps and I don't know if you know this, but I like to, I like to
00:51:15 ◼ ► gamble occasionally. Oh really? Yeah. You can bet during the game. So like if, you know,
00:51:32 ◼ ► to three. You can still place bets, but it's like at a certain point, maybe when it gets
00:51:43 ◼ ► Dallas is going to win the game. They won't even offer like 10,000 to one odds, you know,
00:51:48 ◼ ► like bet, bet $10,000 to win a dollar. They won't even offer it. They just take it off.
00:51:53 ◼ ► They're like, no, cause I would say the odds of Tim Cook responding to this engaging on
00:52:09 ◼ ► at the beginning of an event where they were looking for a remote, right? Yes. Yeah. He
00:52:13 ◼ ► tweeted, he tweeted, you know, it looked like he tweeted an accidental tweet. Yes. Can someone
00:52:23 ◼ ► in for the event. Yeah. I do remember that. That was very funny. That's the wildest thing
00:52:33 ◼ ► and there's, yeah, there's no way he's responding. Yeah. For like a 10 AM Pacific keynote kickoff
00:52:48 ◼ ► here quickly? I had my screen shot at it because at the time I was like, what the hell is this?
00:52:56 ◼ ► it's a gag. Yeah. Yeah. So yeah, I'd say the odds were zero and I, it makes Elon Musk look
00:53:04 ◼ ► a little thirsty. There's a, there's a certain, there's a low, all of this has, there's a
00:53:16 ◼ ► and is still writes the editor's blog at talking points memo. One of my favorite political
00:53:32 ◼ ► to quote unquote report much, but reported a day or two ago that some, a source who had
00:53:37 ◼ ► previously worked in Twitter's ad group told me that Twitter or Apple had been until recently
00:53:50 ◼ ► on it and said that in the first quarter of the year, Apple spent $48 million, which made
00:53:54 ◼ ► them their number one and it was 4% of Twitter's ad revenue. So not like essential, but you
00:54:11 ◼ ► Yeah. I don't think I, I didn't really think about it very much, but I was surprised that
00:54:16 ◼ ► Apple would be the one who was spending the lowest. Yeah. And they've, you know, but in
00:54:21 ◼ ► hindsight, I guess it makes sense. Cause I know that when they have product announcements,
00:54:25 ◼ ► they'd like to buy those hash flags. They call them where you, you know, you can get a custom
00:54:30 ◼ ► hashtag and then it has like an animation that goes with it. They, you can buy a custom
00:54:46 ◼ ► theme. So Apple has tends to promote their events like that. I don't know what else they
00:54:52 ◼ ► do. I don't, cause I use tweet bots, so I don't see a lot of ads. Right. Yeah. And that's
00:54:58 ◼ ► probably why, I mean, I probably would have seen lots of them when I was looking at the
00:55:01 ◼ ► web, but, and you know, that unsurprisingly they've cut their ad spend according to Musk
00:55:08 ◼ ► almost entirely. They're not alone. No, that, that, that post article listed quite a few
00:55:15 ◼ ► major companies that have been coming back. Yeah. And it's, you know, it's a well-known
00:55:43 ◼ ► football games, those type of companies have pulled their Twitter ad spend and it makes
00:55:48 ◼ ► sense. Advertisers are incredibly conservative, not conservative in the political sense, but
00:55:54 ◼ ► conservative. It just in the plain meaning of the word conservative and they don't want
00:56:03 ◼ ► are like blue chip sort of yeah. AT&T American express, Chevrolet, Chipotle, Citigroup, CNN,
00:56:17 ◼ ► They're big companies with established brands and they don't want their brand associated
00:56:22 ◼ ► with say Nazis, right wing, you know, white nationalism. No, probably don't want my hash
00:56:30 ◼ ► to hash flag, you know, anywhere near that or in people's minds. They also value tremendously
00:56:40 ◼ ► predictability, right? And, you know, so like when you, let's say you want to promote the
00:56:48 ◼ ► iPhone 14 and you're going to have your jaws and you're thinking about where are we going
00:57:00 ◼ ► it's like, you don't need to call CBS and say like, hey, what's going to be on 60 minutes
00:57:06 ◼ ► on the December 11th episode? You kind of know what you're going to get, you know, it's
00:57:16 ◼ ► are going to be and you know, you know, the sort of content that 60 minutes puts on their
00:57:22 ◼ ► weekly news TV show. When you advertise during a football game, you know what you're going
00:57:28 ◼ ► to get. You're going to get a football game, right? What could steer advertisers away from
00:57:36 ◼ ► something like football? Well, ratings obviously would be the big thing. If football becomes
00:57:45 ◼ ► lifetimes to go back to baseball. It's no longer the most popular team sport in America,
00:57:52 ◼ ► but people still advertise because millions of people still watch. The whole concussion
00:58:01 ◼ ► to the NFL going forward because it is a serious issue. It's real, it's documented, and it
00:58:07 ◼ ► is incredibly controversial, right? That's a thing that would hurt. That's like the one
00:58:32 ◼ ► tumultuousness cannot, it can't keep up, right? I don't think. I don't know. It doesn't show
00:58:43 ◼ ► any signs of abating. It's been going on for weeks now. I don't know. So, but my take on
00:58:47 ◼ ► this controversy though is it seems as though it boils down to politically, Elon Musk is,
00:59:08 ◼ ► closely enough. I think people who did follow him closer therefore made better predictions
00:59:12 ◼ ► that he really does seem to lean right politically, or at least has for several years. And is
00:59:18 ◼ ► really making moves that are only to the side of placating people on the US political right
00:59:24 ◼ ► and making it friendlier for people who were banned to come back and to post things that
00:59:36 ◼ ► political left. And it's no good news at all for anybody, LGBTQ, a part of the community
01:00:19 ◼ ► real thing that you can speak in coded terms and never call for violence, but use language
01:00:27 ◼ ► and tone and dog whistle code words that implicitly imply that violence is actually called for.
01:00:39 ◼ ► And that the stochastic is like a statistics term, but that means that you can't predict
01:00:52 ◼ ► point. It's like you can't predict exactly where and when an earthquake is going to occur,
01:00:58 ◼ ► but you know that because of the fault lines, there are going to be earthquakes. And you
01:01:03 ◼ ► can take this rhetoric on Fox News and you can't predict, oh, that means that in Peoria,
01:01:12 ◼ ► Illinois some guy's going to go nuts and try to shoot up a place or something like that.
01:01:17 ◼ ► But you can't predict where, but you can predict that it's going to happen in the aggregate.
01:01:33 ◼ ► No, I don't think though. I really don't think that Twitter, I don't know who knows what
01:01:44 ◼ ► app from the store. And I wouldn't be surprised, maybe that's actually how bad it's gotten.
01:02:12 ◼ ► a never-ending discussion with Apple and Google about the content on the network. So it is
01:02:42 ◼ ► 50 million and a quarter isn't a huge amount of money, but it's 4% of their ad revenue.
01:02:49 ◼ ► And they're not the only one. And so, I mean, all these other ones, I mean, everything adds
01:02:56 ◼ ► Yeah, like a proxy. Well, but I also don't think you have to be, I don't see how anybody
01:03:08 ◼ ► and marketing expertise, right? I mean, it's actually the knock against Apple in tech circles
01:03:20 ◼ ► smoke and mirrors and marketing and they trick people, you know, with clever marketing into
01:03:35 ◼ ► don't like their products think that's why people buy the products. And therefore, that
01:03:40 ◼ ► other people would follow their lead, right? Like, well, we're not as good at marketing
01:03:48 ◼ ► out of Twitter. And vice versa, like if Apple started advertising on some new, you know,
01:04:02 ◼ ► significantly increased amount of money on TikTok, a lot of other advertisers and smaller
01:04:07 ◼ ► companies would say, "Hey, if it's good for Apple, it might be good for us. Maybe we should
01:04:10 ◼ ► increase our spend on TikTok." I think that's probably obviously true that people follow
01:04:15 ◼ ► the leader and Apple is a leader in marketing and therefore Musk is trying to cut it off.
01:04:21 ◼ ► But it's also funny to me that he's done it by highlighting the fact, right? Like, that's
01:04:29 ◼ ► I mean, he thinks he's going to win this, right? And he thinks he's going to bully them
01:04:42 ◼ ► Do you, right? I guess, maybe? I don't even know. I'm not quite sure. Yeah, I don't know
01:05:03 ◼ ► Yeah, I think so too. And including the fact that he's obviously very cunning and he has
01:05:36 ◼ ► Yeah, what's this crap? Why are you guys following this guy? I don't even like that. He knows
01:05:51 ◼ ► if I were at Apple, I would consider it... I would be having very serious meetings, strategy
01:06:32 ◼ ► is, they're not going to just boot it off the App Store because they've got 200 million
01:06:36 ◼ ► users." But there were like, I don't know, like 100 million iOS Fortnite users. I mean,
01:06:42 ◼ ► it was massively popular and they booted it. But they booted it for actions that Epic took
01:06:51 ◼ ► that weren't in any gray zone at all. By Epic's own admission, right? Epic, for those who
01:07:10 ◼ ► was like they would phone home and when Epic flipped a switch on their server, then the
01:07:19 ◼ ► that had already gone through App Store review and was on people's phones started offering
01:07:24 ◼ ► people the ability to buy V-Bucks, their in-game currency, without going through the App Store.
01:07:32 ◼ ► And Apple took none too kindly to it and within four days had removed Fortnite from the App
01:07:40 ◼ ► Store and it still is, lo, these many years later, a major lawsuit that Apple won still
01:07:46 ◼ ► isn't back. And I guess the one thing they didn't do, Apple did not flip the kill switch
01:07:54 ◼ ► that removed Fortnite from people's phones. I'm not even sure what that switch is. I don't
01:07:58 ◼ ► know that it deletes it. I think what they could do is remove a certification like that.
01:08:04 ◼ ► And then the app wouldn't run on your phones. You'd still have it taking up space on your
01:08:08 ◼ ► phone, but it wouldn't run. They didn't do that. But the way Fortnite works, and I think
01:08:15 ◼ ► most just about any multiplayer game, like the whole point of Fortnite is you're playing
01:08:22 ◼ ► against, I don't even know if there is a single player mode. I don't think so. I don't think
01:08:26 ◼ ► it would make any sense. So it's only multiplayer and they go, if you're not on the latest version
01:08:44 ◼ ► play. So it effectively killed Fortnite. Even without making the binary not run on your
01:08:56 ◼ ► war, right? Epic by doing that. I don't see Apple doing that with Twitter. I really don't.
01:09:02 ◼ ► But they might, if it comes to it, if push came to shove and something was that alarming
01:09:08 ◼ ► to Apple content wise, I think the fact that they did it to Fortnite and they were making,
01:09:25 ◼ ► money in game. And that's why Epic, I mean, if, if there weren't in game purchases, Epic
01:09:30 ◼ ► wouldn't have even bothered, right? This wouldn't be an issue. So there's a lot of money at
01:09:37 ◼ ► a lot of money from Twitter. There are very few in app purchases. The only in app purchases
01:09:41 ◼ ► that I'm aware of are, well, there's Twitter blue, blue, which I, you know, is the thing
01:09:52 ◼ ► it. And then you can do the super follow thing where there's like 2000 users of Twitter who've
01:09:58 ◼ ► opted into this super follow program where you get like a, it's like a member fold type
01:10:05 ◼ ► thing, but on Twitter. So you can, if I were to offer super follows, which I don't, but
01:10:11 ◼ ► you could super follow me for $3 a month and I'd get a dollar a month or something like
01:10:17 ◼ ► that. And then I can post special tweets that only show up to the people who are paying
01:10:21 ◼ ► me, you know, in videos and I don't know, whatever the features, it's not a very popular feature
01:10:27 ◼ ► so far. So it's not like Apple would be losing money by booting Twitter like they did with
01:10:37 ◼ ► at the fact that Apple has any control over their software updates at all. Yeah. And people,
01:10:48 ◼ ► to remove the app from the store. I don't think that's happened. No, I don't think that's
01:10:52 ◼ ► happened either. But who knows? I don't know. It's, it's interesting. I do think though,
01:10:58 ◼ ► I don't know. Where do you see it going with the money though? I do that, that I'll just
01:11:12 ◼ ► was positing it is, and again, it's very, for lack of a better word, Trumpian, you know,
01:11:25 ◼ ► right? So Musk doesn't, Musk doesn't do that one, but he, this is very Trumpian where you
01:11:34 ◼ ► allege that something that has been out in the open was done in secret. Here's his tweet.
01:11:41 ◼ ► Did you know Apple puts a secret 30% tax on everything you buy through their app store?
01:11:46 ◼ ► That's the whole tweet. But, uh, I loved your, uh, your, your, your end, your final sentence
01:11:54 ◼ ► when you wrote that up yesterday. Yes. I think I recall hearing something about this once,
01:12:15 ◼ ► pay attention to this closely, people outside the tech circle, uh, you know, which I guess
01:12:25 ◼ ► is does that mean they charge 30% more? Right. As opposed to, Oh, it's the same, you know,
01:12:41 ◼ ► who didn't know about it, are they then outraged or are they not surprised at all? I mean,
01:12:59 ◼ ► there was a lot more indie app action on the iOS app store. Um, but then people would go
01:13:06 ◼ ► and they'd say, Oh, well, what do you do? And you're like, I make iPhone apps and they're
01:13:10 ◼ ► like, Oh, so you work for Apple. And they're like, no, no, I make them on my own. And they're
01:13:15 ◼ ► very confused. And that there were a lot of people maybe still are who assume that just
01:13:24 ◼ ► know, again, that makes no sense if you know anything, but people, you know, they're not
01:13:30 ◼ ► that they're not paid to know anything, you know, they're the people that's not, people
01:13:34 ◼ ► don't need to know that, but an awful lot of people think like indie games are effectively
01:13:39 ◼ ► all like Apple arcade, right? That, that Apple is paying for them and that the money goes
01:13:45 ◼ ► Yeah. I mean, I didn't don't think about it that much just because, yeah. So I, I actually
01:13:51 ◼ ► know better. I actually, so I actually think there are a lot of people who would be surprised
01:13:55 ◼ ► that Apple quote unquote only takes 30% of the sale and they're like, 70% goes to somebody
01:14:00 ◼ ► else. That's not what it sounds like a good deal. Right. And it's, you know, I think people
01:14:06 ◼ ► on this wasn't, I mean, when Amazon had, you know, well, it was like book sales at least,
01:14:10 ◼ ► right. At least it used to be this way. When you wish, when you independently sold a book
01:14:19 ◼ ► ridiculously large amount. I don't, I'm sure they don't do that anymore, but yeah, something
01:14:25 ◼ ► like that. It was, it was crazy and it didn't, I don't know. I don't remember, but it was,
01:14:31 ◼ ► it was, it was not as, it was not as friendly to the creators for lack of a better summer.
01:14:41 ◼ ► But it relatively, but I do think, you know, I, so I don't know that Apple is in trouble.
01:14:46 ◼ ► I am. In fact, I would say I don't think Apple is in trouble with their app store situation
01:14:52 ◼ ► just because now they have a high profile opponent who is going to publicize it endlessly,
01:14:59 ◼ ► but it's, it's uncharted territory for them, right there. They, they dealt with Epic. Epic
01:15:05 ◼ ► was the one who really put their, their chin out there and they're dealing with the government
01:15:16 ◼ ► Spotify doing it the traditional way by petitioning regulators and writing white papers and submitting,
01:15:23 ◼ ► you know, things through the process as opposed to just bleeding it out on Twitter. But it,
01:15:39 ◼ ► brand advertisers right now. But the unpredictability works in Musk's favor for a public argument.
01:15:46 ◼ ► Yeah. It's, it's hard to strategize against an unpredictable opponent is, is one way to
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01:18:03 ◼ ► to the point where it's like every day is another let's segue from Twitter then to Mastodon,
01:18:10 ◼ ► which I have not really written about or talked about. Uh, it is what you, you're on it and
01:18:19 ◼ ► using it. So why don't you describe Mastodon for people? I'm sure everybody's heard about
01:18:30 ◼ ► early Twitter. A lot of the apps are a little clunky. You either use the web interface or
01:18:36 ◼ ► you use an app that's clunky. The nice thing is that there, there are, there are a number
01:18:42 ◼ ► of apps, at least on the iPhone. There's only a couple on the Mac. Um, and none of them
01:18:56 ◼ ► can set up their own server and then the servers talk to each other and you join a particular
01:19:08 ◼ ► since cut off, um, adding new people at least temporarily because they had so many people
01:19:13 ◼ ► who were switching from Twitter to Mastodon that they couldn't handle the load. Um, and
01:19:18 ◼ ► you know, people are doing this for not really any money, I guess. I mean, you know, he has
01:19:22 ◼ ► a, he has a, um, Patreon. Um, I do contribute to the Patreon and like, you know, like if
01:19:29 ◼ ► you, if you work for a company like, um, I think, uh, what's the company that, uh, makes
01:19:51 ◼ ► else to say about it. Um, it's much more confusing than Twitter. Certainly joining is very much
01:20:02 ◼ ► your handle is like, wait, no, I'm it's mastodon.social/at-molt. That's my whole user ID and it becomes complicated
01:20:15 ◼ ► trying to figure out how to, um, link to tweets. It becomes complicated trying to figure out
01:20:19 ◼ ► how to link to someone that you want, you know, if you want to follow them or have other
01:20:23 ◼ ► people follow them or whatever, or yourself. Um, so a lot of it is difficult to manage.
01:20:31 ◼ ► And so I think for lots of people, it's not going to be easy to use. It's certainly not
01:20:35 ◼ ► as easy to use as Twitter, right? They call it the Fediverse it is because it's federated.
01:20:41 ◼ ► So the, the, the universe of federated websites or, or services that are, and it's not just
01:20:48 ◼ ► mastodon. It's called activity pub, I believe is the sort of pro the open protocol. So,
01:21:01 ◼ ► um, tumblr has promised. Yes, it's not there yet, but micro micro.blog from again, actual
01:21:32 ◼ ► protocols, your micro.blog account can federate with mastodon. And what you can do and what
01:21:42 ◼ ► works across this is confusing because it isn't centralized. Uh, you know, the analogy,
01:21:48 ◼ ► you know, the analogy actually works and it's modeled, I guess, on email in some way where
01:21:53 ◼ ► you, like you said, you're at moltz@mastodon.social. So you've got two at symbols, your name and
01:22:02 ◼ ► your, the at your instance name. And if somebody else is on, there's another big one called
01:22:09 ◼ ► mastodon.online and somebody else could be moltz@mastodon.online and there's, you know,
01:22:23 ◼ ► where there's only one. Yeah. Jane Doe@gmail.com. God bless her if that's a real person, but
01:22:40 ◼ ► can only be one username at domain for mastodon, but you can it. And again, email used to work
01:22:51 ◼ ► like pine and elm on the terminal, your local users, like when I was at Drexel university,
01:23:09 ◼ ► science department. I could email if you were there, UJ moltz@mastodon.com and I wouldn't
01:23:15 ◼ ► need to type in the rest of your email address if it was just your username. I was on there,
01:23:23 ◼ ► you know, and now, you know, my email client was the server. So you can do that on Mastodon,
01:23:37 ◼ ► it and it'll work this. But to me that's a little confusing, right? It's and email quickly
01:23:48 ◼ ► at company.com address, you still are sending email to the username at company.com. Yeah,
01:23:55 ◼ ► it. I mean the nice thing that it allows that having those different instances allow is
01:24:02 ◼ ► that you can I mean if it works out correctly, you could have be on an instance where either
01:24:07 ◼ ► it's your company or it's a group of people that you share an interest with and when you
01:24:13 ◼ ► go you can look at just the timeline for that instance right and that has benefits that
01:24:18 ◼ ► I'm not taking advantage of any of those benefits because I happen to be on the largest instance
01:24:22 ◼ ► and looking at it is just you know it's useless because it's just a constant stream of right
01:24:34 ◼ ► mastodon.social is so big it is the biggest. It's effectively like looking at all of Twitter
01:24:41 ◼ ► in the early days. Yeah, when you used to have that tab. Thousands of users or a hundred
01:24:53 ◼ ► that maybe only have a hundred people or only friends you know somebody can set up a mastodon
01:25:17 ◼ ► really solid idea. I just think that it does not always work effectively. I think the idea
01:25:30 ◼ ► for it and again I hate to be the rainer on the parade. I guess you don't piss on a parade
01:25:35 ◼ ► but you could but let's just call it rain. I hate to be the weather weather man calling
01:25:43 ◼ ► for rain on the parade but I don't I don't see it working out as a as a replacement for
01:25:50 ◼ ► Twitter but I will say I will say that I mean I have but I've been able to it has it has
01:25:57 ◼ ► effectively replaced it has replaced the aspect of Twitter which is like being a part of a
01:26:09 ◼ ► I mean the thing that it hasn't done is replace you know the news aspect of it very well because
01:26:16 ◼ ► there aren't any I mean there are some but there aren't very many professional news organizations
01:26:22 ◼ ► that have accounts on there to follow at this point or like you know entertainment stuff
01:26:33 ◼ ► shows you know that kind of stuff so it it's a work in progress but you know I do see more
01:26:39 ◼ ► and more people joining it and I do see more and more organizations joining it right and
01:26:49 ◼ ► in the show notes again it's in the Neil Dash show but there's a couple of tools including
01:26:59 ◼ ► finder not like Kevin Fed what was that guy's name he married Britney Spears yeah Federer
01:27:06 ◼ ► not him and not Roger Federer it's about the Federation of Mastodon instances but you can
01:27:32 ◼ ► Mastodon to your social presence how do you let people discover you there are recommended
01:27:37 ◼ ► ways of putting it in putting your your Mastodon ID in your bio for Twitter and a tool like
01:27:44 ◼ ► Feta finder will crawl through all of your followers the people you follow look for those
01:27:56 ◼ ► so-and-so at Mastodon whatever on Mastodon and then you can subscribe to them on on Mastodon
01:28:03 ◼ ► and it's you know it is it's it's super it's fun to see it moving fast it there is absolutely
01:28:10 ◼ ► positively a spirit of the 20 year ago open web yeah that that you know never went away
01:28:17 ◼ ► but obviously went through a long cycle where the the internet was ever increasingly dominated
01:28:24 ◼ ► by an incredibly large instances to borrow the the the the Mastodon term right Facebook
01:28:49 ◼ ► is as big as anything could get but even email right email used to be everybody you know
01:28:55 ◼ ► 20 some years ago there were very few people in my address book who had the same domain
01:29:02 ◼ ► name for their email right it was all you know everybody had you know either a personal
01:29:06 ◼ ► domain or a school domain and now it's all gmail.com or icloud.com or whatever you know
01:29:14 ◼ ► that that a handful of big instances won out but there's tools for that and that's that's
01:29:33 ◼ ► is one of the services that I use currently you know they they have these one-click installs
01:29:41 ◼ ► a Mastodon instance at some point the trick of course is that you run into the same problems
01:29:47 ◼ ► the Twitter experiences if you're gonna run your own instance that's just you that's fine
01:29:51 ◼ ► but you're gonna run an instance that is like well I'm gonna say because I thought maybe
01:29:54 ◼ ► I should set one up and like invite some people to it and then you suddenly have to become
01:29:59 ◼ ► the moderator for that instance right and you're on the hook so for everything everybody's
01:30:03 ◼ ► been and this has been an issue with the early you know with this with this transition of
01:30:13 ◼ ► moderation clashes and one of the thing that's one of the things that's very well that is
01:30:25 ◼ ► it's built into the system that you can you know obscure your post with a content warning
01:30:41 ◼ ► it as a content warning or you know politics or whatever and you know and people who are
01:30:47 ◼ ► who are okay with going ahead to read it can click the button and then see the post and
01:30:59 ◼ ► know posting things about racism and not putting them behind content warning warnings because
01:31:04 ◼ ► they shouldn't really have to but that's the kind of thing that riled people on Mastodon
01:31:23 ◼ ► to do that because if you go around and tell people of color that they should not be talking
01:31:34 ◼ ► these kinds of things these kinds of problems have crept up here and there I really feel
01:31:49 ◼ ► and you know said these okay this is a mistake I wish you apologies for both of these things
01:31:58 ◼ ► we're still looking for more more moderators because these people you know flooded over
01:32:02 ◼ ► from Twitter to Mastodon and and they can't keep up with the moderation right so you know
01:32:15 ◼ ► for the most part everybody's trying to work them out but uh well you know it's well and
01:32:19 ◼ ► I work in progress for sure I sympathize with the long time Mastodon users I don't remember
01:32:24 ◼ ► what happened but apparently I signed up for Gruber at Mastodon social in 2018 it seems
01:32:36 ◼ ► who did the same thing I don't remember what it was I don't remember um yeah it was yeah
01:32:42 ◼ ► it was something politically related I believe a lot of us went over and started setting
01:32:48 ◼ ► up Mastodon instances and there's your accounts rather there's a lot there's a lot I don't
01:32:59 ◼ ► obviously there was some you know many thousands I don't know tens of thousands of people who've
01:33:07 ◼ ► been actively using Mastodon for four years and have created their own culture and were
01:33:13 ◼ ► very happy you know it's it's like you know homesteading right like so okay colonial America
01:33:21 ◼ ► was all on the east coast and then uh people Americans started moving west and they'd have
01:33:36 ◼ ► over and founded Chicago you know what I mean and you know it it it's it's clearly the influx
01:33:47 ◼ ► of recent in the last month massive influx surely I I it's got to be the case that there
01:34:02 ◼ ► four years who established their own culture and these things like the content warnings
01:34:24 ◼ ► you away from Twitter or you know if you used again maybe you still kept your Twitter going
01:34:36 ◼ ► sympathize that all these Twitter people are coming over and are acting you know like yahoos
01:34:49 ◼ ► proud American I even after all of this I love this country and you know I'm it's impossible
01:34:57 ◼ ► for me to separate my personality from American culture but it is a very American thing to
01:35:02 ◼ ► do I wreck I am self-aware enough of myself and America that that is a very American thing
01:35:07 ◼ ► to do is to be new in town and start demanding that you conform to the norms from Twitter
01:35:18 ◼ ► drives me nuts I think it's crazy now I would say the way to explain it and it's I guess
01:35:24 ◼ ► Twitter I guess clients have to use it I mean if they didn't I don't I it's so culturally
01:35:33 ◼ ► but the best if you haven't used mastodon the best way to think about it is for spoilers
01:35:38 ◼ ► right so if yeah if mastodon had existed in 1981 you could go see the Empire Strikes Back
01:35:46 ◼ ► and then and again here I'll use the verb I mentioned that we'd use it instead of tweets
01:35:51 ◼ ► they have toots you can although that's changed too oh has it yeah cuz apparently it was originally
01:35:57 ◼ ► posts and then toots came about because some youtuber was talking about mastodon and joked
01:36:04 ◼ ► that if they changed it from posts to toots that he would donate to the development and
01:36:11 ◼ ► so they did and he got I don't know how much he donated I mean like but well some of these
01:36:16 ◼ ► youtubers have a lot of money so maybe yeah I know yeah and then they recently you know
01:36:22 ◼ ► in the I think in the 4.0 update for mastodon they set it back to post but a lot of the
01:36:28 ◼ ► I mean you know it's already in the culture and it's also in a lot of the third-party apps
01:36:55 ◼ ► not American so that in that implication that definite meaning was not intended well then
01:37:00 ◼ ► I'll go back to post you could post on your mastodon and coming right out of the Empire
01:37:11 ◼ ► you put the appropriate content warning that it's a spoiler on it you would have you'll
01:37:16 ◼ ► anger nobody yeah and break no norms and ruin the movie for no one and only other your people
01:37:34 ◼ ► the well yeah I mean that's the that's the use that I think everybody can I yeah I think
01:37:40 ◼ ► that the culture around some some some communities on mastodon of using those things for practically
01:37:51 ◼ ► everything practically everything and I don't even understand some cases at least with like
01:37:55 ◼ ► you said like with talking about some people want anything of a discussion of racism behind
01:38:16 ◼ ► politics things that I did not want to look at and being on Twitter was extremely stressful
01:38:22 ◼ ► and you know no matter how much I muted certain people and topics you'd still end up seeing
01:38:33 ◼ ► I get it to I get it to a certain degree like I understand there are times there are definitely
01:38:40 ◼ ► times when I don't want to be and that's one of the nice things about being on mastodon
01:38:51 ◼ ► Twitter used to be back yeah you know before everything went to hell and a little bit more
01:39:03 ◼ ► people are putting these things on on like posts that are in no way controversial right
01:39:10 ◼ ► yeah we're getting versatile yeah so I and I just sort of feel like I don't know I don't
01:39:16 ◼ ► think that's helping with their coat with the culture of friendliness and avoiding angst
01:39:27 ◼ ► anything other than spoilers for movies and stuff like that and and if anybody is bothered
01:39:55 ◼ ► I think that's a perfectly fine decision to make too and and you know I mean I I understand
01:40:01 ◼ ► that a little bit more than I understand putting content warnings on literally everything but
01:40:17 ◼ ► social I have not posted anything yet I've favorited some I'm hesitant to become active
01:40:24 ◼ ► like if I want to become active I want to I want to know I'm there to stay and I'm very
01:40:28 ◼ ► uncertain then there's a thing there's a feature a couple of warnings in my opinion you can
01:40:42 ◼ ► can get a new email address your email doesn't come with you so let's say well you're yeah
01:40:46 ◼ ► you know your followers do yes so so you lose all your old I mean well you don't lose them
01:40:52 ◼ ► your old account will still be there I mean you can I mean I had I've had more than one
01:40:56 ◼ ► account and I moved from I moved from mastadon dead social to a different server so everybody
01:41:01 ◼ ► instantly who was following me on mastadon dead social was following me on the new server
01:41:10 ◼ ► the posts right in between because that server shut down right it so if yeah so you're at
01:41:16 ◼ ► the liberty of the server you're on existing in perpetuity for your for your post to exist
01:41:22 ◼ ► in perpetuity I'm not complaining about the fact that when if I move to a different mastadon
01:41:38 ◼ ► to Gruber at mastadon dot something else and those thousand people just automatically still
01:42:12 ◼ ► then you move to an instance where X is either not allowed or is much more stringently moderated
01:42:30 ◼ ► origin of the web like 1991 you know tim burners-lee that cool URLs don't change you know that
01:42:37 ◼ ► your URL for your posts shouldn't change from one instance to another but it just makes
01:42:42 ◼ ► me hesitant to dive all in unless I'm really really sure that mastadon dot social or wherever
01:42:47 ◼ ► else I might create an account is really where I want to stay yeah I and I wish I was on
01:42:52 ◼ ► a different I wish I was on an instance that I felt more I mean I mean I don't think this
01:42:56 ◼ ► one's gonna go anywhere but I don't you know I don't feel like it represents me in any way
01:43:01 ◼ ► and I don't feel like I'm getting any benefit out of that right it it seems like a neutral
01:43:11 ◼ ► being on Twitter itself I'm you know I guess I'm not as precious about my tweets I mean
01:43:19 ◼ ► I I have downloaded my Twitter my I downloaded my Twitter history like a few years ago and
01:43:26 ◼ ► then all these people recently were like oh I got a Russian me you know make sure I get
01:43:29 ◼ ► my archive got to get my archive before you know musk burns the whole site to the ground
01:43:35 ◼ ► and I was like I got a couple years ago so I don't really like I don't feel like I need
01:43:40 ◼ ► the the the the Delta between 2018 and today yeah I don't know it's it's breaking me down
01:44:00 ◼ ► not be looking at Twitter all the time because I it man I've been on this been on that site
01:44:17 ◼ ► worse and this is really made it much easier to go without it so the last I guess the last
01:44:29 ◼ ► seems by design and then human nature destined never to become a mainstream breakout maybe
01:44:37 ◼ ► that's yeah it could be maybe that's you know not the worst thing in the world that then
01:44:47 ◼ ► because it wasn't mainstream and and exactly mastadon has an upper ceiling on its mainstream
01:44:52 ◼ ► appeal because of its conceptual complication of the being federated maybe that's not the
01:45:11 ◼ ► dive in will look foolish you know because hey it's a lot better over there because right
01:45:22 ◼ ► this was a long time ago even but you know it was a it was a graph of number of Twitter
01:45:32 ◼ ► sudden shot up at the end and then he highlighted like the first the first three years in there
01:45:37 ◼ ► with it you know where the line was very low and and and put a bar around and saying the
01:45:56 ◼ ► k o l i d e collide if you're listening to this podcast the talk show the odds are very
01:46:02 ◼ ► good that at some point your company is going to go through an audit like soc two or iso
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01:46:15 ◼ ► questions like do all of your company's laptops have their disks encrypted does everyone have
01:46:24 ◼ ► maintain compliance throughout your cross-platform fleet even if you're confident the answer
01:46:30 ◼ ► to all of those questions is yes the bigger question when you're faced with one of these
01:46:34 ◼ ► audits is can you prove it to an auditor if you're not quite sure how you'd go about proving
01:46:40 ◼ ► compliance across your fleet of devices then you need collide collide is an endpoint security
01:46:46 ◼ ► tool for mac windows and linux devices that does things that mdms can't do and gives you
01:46:53 ◼ ► the visibility you need to achieve and maintain compliance best of all collide does not resort
01:46:58 ◼ ► to surveilling employees or locking down devices it doesn't fight your employees it helps them
01:47:10 ◼ ► their informed consent you can meet your security goals and you can pass improve an audit without
01:47:16 ◼ ► compromising on privacy visit collide.com/the talk show to find out how if you follow that
01:47:24 ◼ ► link collide.com/the talk show they will hook you up with a goodie bag including a t-shirt
01:47:30 ◼ ► just for activating a free trial that's k-o-l-i-d-e.com/the talk show collide.com/the talk show i
01:47:49 ◼ ► and you have a bunch to choose from it's actually so many it's fun it reminds me of the early
01:48:01 ◼ ► there's a lot of good options uh really no i hate to say it because i don't want to crap
01:48:12 ◼ ► the mass and that's the yeah that seems like the best one that's what i'm currently using
01:48:16 ◼ ► but it's missing a ton of features it's so early days it's well and i think yeah i mean
01:48:25 ◼ ► gigs for people who are developing developing them for fun for the most part i guess i don't
01:48:30 ◼ ► know but um and so but they there was no urgency right there weren't that many users and now
01:48:37 ◼ ► there's a lot and um it's becoming a bigger bigger deal yeah but it makes me the the the
01:48:47 ◼ ► but it's the way i'm not saying mac native mac development is dying but it's still shrinking
01:48:53 ◼ ► in my opinion and it's clearly being squeezed out by web apps right and and the answer is
01:48:58 ◼ ► well wait if there's no good mac clients what do people do on their desktop they use the
01:49:01 ◼ ► mastodon websites you know they go to the web the web interface you know it's like going
01:49:17 ◼ ► so you can command tab to it instead of just fishing it out of your browser tabs um but
01:49:23 ◼ ► i actually got this from you on mastodon today the most interesting mac client is a new one
01:49:39 ◼ ► a lot of people because it's actually a mac client for 68k yeah that's right classic max
01:49:46 ◼ ► in other words system system six system seven era 68k motorola 68 000 era max uh this is
01:50:00 ◼ ► it's just you know the idea that somebody did that is um fresh fresh screen screenshots
01:50:06 ◼ ► of the classic system seven look with geneva nine all over the place so when when the most
01:50:20 ◼ ► could kind of tell most people are using the website these days but hats off to i don't
01:50:25 ◼ ► think any i mean i have several you know max that run old operating systems but i don't
01:50:31 ◼ ► think any of them are connected to the internet currently there was no reason to uh what else
01:50:39 ◼ ► i had this on the agenda it's brief but talking about rumors of iphone iphone future iphones
01:50:46 ◼ ► um yeah there's a rumor that came out well number one there's the this iphone 14 production
01:50:52 ◼ ► hit i guess this isn't a rumor i mean there's uh really really interesting protests going
01:50:57 ◼ ► on all over china in reaction to their zero covid policy and the lockdown you know that's
01:51:04 ◼ ► the china people in china are fed up and it's an unprecedented in decades amount of public
01:51:18 ◼ ► the places that's been hit by this is apple's foxconn facility the you know and people call
01:51:24 ◼ ► it iphone town i think or apple town or something um but because of the the chinese government
01:51:31 ◼ ► zero covid policy when you know in covid spreading around over there uh they've locked down the
01:51:42 ◼ ► a prison where you're you know not allowed to leave and i don't think it's an exaggeration
01:51:48 ◼ ► to describe it as a riot that you know riot broke out at one point a couple days ago amongst
01:51:53 ◼ ► the people who are employed there um people are upset i don't i honestly don't think that
01:51:58 ◼ ► this is out there's nothing apple can do about it there's nothing foxconn can do about it
01:52:02 ◼ ► it's the chinese government's policy um yeah but people are fed up but the downwind effect
01:52:08 ◼ ► of that for apple is apparently that you know and apparently it's particularly the factory
01:52:14 ◼ ► that is producing the iphone 14 pro models pro and pro max and bloomberg vlad savav who
01:52:22 ◼ ► used previously worked at the verge is now a reporting for bloomberg i think he's stationed
01:52:26 ◼ ► over in asia judging by his instagram he's a great photographer too but um that they're
01:52:33 ◼ ► projecting bloomberg reported that it's going to be a six million unit shortfall for the
01:52:39 ◼ ► quarter and the quarter is obviously the most important one for apple the holiday quarter
01:52:44 ◼ ► is when apple sells the most iphones by far you know that when you look at their quarterly
01:52:49 ◼ ► results there's it's you know not quite as pronounced as back in the ipod era but there's
01:52:55 ◼ ► this you know cycle cycle then the holiday quarter is a big spike and then it goes down
01:53:05 ◼ ► the year but this is when they sell the most um ming chi kuo posted on twitter about an
01:53:11 ◼ ► hour ago and said that it's going to be more like 15 to 20 million oh that's and yeah there's
01:53:16 ◼ ► a big difference right and yeah uh ballpark math i mean apple famously no longer reports
01:53:26 ◼ ► models i i think and a thousand dollars is a very fair average selling price considering
01:53:35 ◼ ► you know might even be a little conservative given the prices of the various capacities
01:53:40 ◼ ► and the max and etc but if you just to make the ballpark math easier say it's a thousand
01:53:45 ◼ ► dollars per iphone uh every million is a billion dollars of revenue so six million shortfall
01:53:54 ◼ ► is six six billion and if it's if ming chi kuo's correct 10 or 15 that's 10 or 15 billion
01:54:00 ◼ ► dollars in sales um yeah it you know you and i are are i think infamous for spending tim
01:54:08 ◼ ► kook's money during your appearances on this podcast um but i you know you don't have to
01:54:17 ◼ ► be uh you know a a crypto genius to to realize that we're talking about sums of money that
01:54:31 ◼ ► not their 50 million dollar ad spend on twitter or you know uh 10 to 15 billion wow that i
01:54:38 ◼ ► mean that is humongous and i guess my question as a topic for discussion is how much of the
01:54:58 ◼ ► they're new and how much is it the holiday gift buying because if it's just because they're
01:55:10 ◼ ► first quarter of next year and you know just place the order now and when it comes it comes
01:55:15 ◼ ► but if it's for a holiday gift i don't know you know i i just checked if you miss christmas
01:55:20 ◼ ► you miss christmas right and i checked yesterday and if you try to order a new 14 pro on apple.com
01:55:26 ◼ ► the dates they're they're promising is december 28th for just i i didn't go through every
01:55:32 ◼ ► color and every combination but it seems pretty consistently december 28th which is after
01:55:43 ◼ ► i'm not even sure but i believe that that's too late and i can't i can't help but wonder
01:55:49 ◼ ► if you're thinking like you know for you know your your teenager or your spouse or whoever
01:55:55 ◼ ► was thinking about getting an iphone 14 pro is a christmas gift and you can't get it in
01:56:00 ◼ ► time for christmas uh number one you might but i wouldn't take the chance if it was the
01:56:04 ◼ ► gift right because apple famously under promises and over delivers on those shipping dates
01:56:09 ◼ ► so i'll bet even though it says december 28th if if i ordered one right now i think there's
01:56:20 ◼ ► for what again we're talking about a thousand dollars or more what's clearly going to be
01:56:51 ◼ ► don't directly recall that um but um i'm certainly given in computers before but right it always
01:56:57 ◼ ► seemed like a weird thing it's always funny when apple sends out their holiday like buying
01:57:10 ◼ ► overestimate what i spend on people same here and you know and same with about you know
01:57:21 ◼ ► you know you have to buy in and you know and since the cycle being what it is it usually
01:57:27 ◼ ► ends up being something we buy in september october yeah but i don't know there is that
01:57:37 ◼ ► i could imagine personally you know if i were less of an enthusiast for the iphone and idiotically
01:57:44 ◼ ► by buy one as soon as they go on sale every single year but i could imagine that for me
01:57:58 ◼ ► buy gifts for because there aren't many things i like the things i care about i'm extremely
01:58:03 ◼ ► picky about and when i want when i want something i just buy it get it yeah i i as soon as i
01:58:13 ◼ ► why in the world did you buy that for yourself in november you should have told me i could
01:58:16 ◼ ► have got it for you for christmas and i slapped myself and i have patience i just don't think
01:58:26 ◼ ► a new iphone i say oh why don't you just get me a new iphone for christmas that'd be great
01:58:33 ◼ ► done yeah it'll be done i don't have to worry about buying you a bunch of little things
01:58:41 ◼ ► that would be great so i think it's something like that and so those still might get deferred
01:58:46 ◼ ► because you want one anyway and you know i i would be the good spirit if it were me and
01:58:51 ◼ ► i would just say you know and and uh my wife was like oh my god i was gonna get you told
01:58:55 ◼ ► me to get you that iphone for christmas i waited i just checked it says it's not coming till
01:59:00 ◼ ► december 28th now i'm you know i i bet you're the same way i'm a good sport i would say
01:59:04 ◼ ► oh my god who cares that's fine just put put it on a card put a card under the tree and
01:59:09 ◼ ► i'll open you know that's that's a picture of an iphone yeah no hard feelings don't even
01:59:13 ◼ ► that don't even sweat it it'll be fun you know it'll be something for me to open a couple
01:59:21 ◼ ► i don't know yeah right right and again when you're talking about the amount of iphones
01:59:25 ◼ ► apple sells in this quarter if if it's a five percent hit that's that's serious you know
01:59:31 ◼ ► yeah i mean it's not going to tank the company but no but yeah but it's yeah i mean and it's
01:59:36 ◼ ► not the thing about it of course is that it's not a i mean it's a it's a headwind for them
01:59:42 ◼ ► right but it's not something that's fundamentally wrong with the company right or the products
01:59:45 ◼ ► well except for the fact that the only thing that it points to for the company isn't about
01:59:50 ◼ ► the quarter in particular but that it shines a spotlight on their depend dependence on china
01:59:55 ◼ ► yep yep and we've all known that that could be problematic right it's yeah you know there's
02:00:08 ◼ ► and does a russia ukraine with taiwan um that that could i mean again i don't think it would
02:00:20 ◼ ► if if the u.s in response did to china what and a lot of other companies right a lot of
02:00:34 ◼ ► would cause american companies it it it would dwarf the russia ukraine situation right and
02:00:42 ◼ ► the biggest uh export from russia is the gas and oil that europe depends on american you
02:00:51 ◼ ► know americans haven't been filling their cars or their house you know household heaters
02:00:55 ◼ ► with russian gas and oil but it's a big deal in germany and other countries in europe that
02:01:01 ◼ ► the china would dwarf that even by the european standards in terms of how much of the world's
02:01:06 ◼ ► manufactured goods come out of come through china in some way um but apple is absolutely
02:01:13 ◼ ► you know and the iphone in particular is absolutely beholden to chinese assembly and production
02:01:18 ◼ ► and i know they've expanded and they you know make some models in india and i know they
02:01:24 ◼ ► they've got foxconn plants in brazil too but they're just a you know drop in the bucket
02:01:31 ◼ ► compared to china and however fast they're trying to broaden their dependence and i know
02:01:47 ◼ ► i mean you know i'm sure it's it's very difficult right i mean because the that area of china
02:01:53 ◼ ► is so specifically set up to do all of this stuff yeah it's a it's a dedicated business
02:02:16 ◼ ► and not rely on that um and it must be because tim cook is normally he's like the best operations
02:02:25 ◼ ► guy in the world and he hasn't been able to figure out a way out of this box right effectively
02:02:33 ◼ ► though the the one big gamble in tim cook's tenure as ceo and going back to coo has been
02:02:57 ◼ ► values you know and participate in the global economy yeah um and invading taiwan would
02:03:08 ◼ ► would have thought russia would get it too i mean i'm i'm less surprised by russia invading
02:03:13 ◼ ► uk yeah russia is you know i think china's political infrastructure is a little bit more
02:03:20 ◼ ► i mean there is a you know a main guy at top but it's not it's not in the same degree as
02:03:30 ◼ ► to lose than russia but still russia's a little bit more like twitter right now yeah but you
02:03:45 ◼ ► some ways by through his insulation through the party infrastructure and they're you know
02:03:56 ◼ ► that he he's now starting a third term where it was previous you know he pulled a michael
02:04:09 ◼ ► letting bad news go up when lets them you know it if he convinced himself and seemingly
02:04:16 ◼ ► won't back down from a obviously ill-conceived we're not going to tolerate any outbreaks
02:04:22 ◼ ► of covid period and and now we you know see actual protests and riots breaking out across
02:04:29 ◼ ► the country you know you wonder you wonder what he's being told about what would happen
02:04:44 ◼ ► where i could see this hurting apple longer term in terms of the stock in terms of people's
02:04:48 ◼ ► outlook isn't the six million or ten to fifteen million wherever that number is iphone 14
02:05:01 ◼ ► hey when when something really bad happens in china apple is apple there's nothing apple
02:05:06 ◼ ► can do about it yeah yeah so i thought that was interesting i'm i'm curious too and and
02:05:16 ◼ ► scratch strategy they don't explain it it's inscrutable but i would expect that whatever
02:05:26 ◼ ► up to the last minute where they can you know if they previous you know they say we want
02:05:36 ◼ ► know maybe not the last second but you know days in advance billboards you know are harder
02:05:41 ◼ ► you know you can't change billboards change on a regular schedule but i'm curious to i'm
02:05:45 ◼ ► going to try to pay attention to tv commercials and see if they shift to promoting the non-pro
02:05:55 ◼ ► was hunky dory but i'm curious if they just shift all into promoting the non-pro 14 which
02:06:02 ◼ ► apparently isn't affected you know just because they can sell it right you know yeah so here's
02:06:09 ◼ ► that well and i think that was the wasn't that the the mix uh they i mean they may have
02:06:14 ◼ ► some left over because i'd worth the the pros selling really well and the non-pros not selling
02:06:19 ◼ ► so great to begin with i i don't know i i never i take those i take all of those things
02:06:24 ◼ ► with a grain of salt you should because it's it it doesn't seem to me like it always seems
02:06:29 ◼ ► to me with those numbers that the only people who really know aren't going to tell it's
02:06:33 ◼ ► like tim cook you know and there's you know luka uh my easy uh you know and whoever else
02:06:46 ◼ ► thing i wanted to do is just to wrap up and circling back to sofa our first sponsor but
02:06:50 ◼ ► uh i have a couple of things i just to suggest to watch and i know you watch a lot of tv
02:06:56 ◼ ► you said you do the you do the the biff podcast you know um i want to recommend wholeheartedly
02:07:21 ◼ ► a bit i mean i've tried to read some of his work um it's what's his name i can't william
02:07:25 ◼ ► gibson william gibson yeah i tried to read some of his work back in the 90s and i found
02:07:29 ◼ ► it like overly obtuse like i couldn't it was so jargony and like i was just like oh god
02:07:34 ◼ ► i i think i tried to read um neuromancer right i think that was the the big one yeah i tried
02:07:40 ◼ ► to read one of his books and it was just like it was too much for me i put it down um this
02:07:57 ◼ ► very relatable in terms of like look and feel for um it looks like it could be just like
02:08:03 ◼ ► five years from now yeah i i'm exactly with you i remember back in the 90s uh and i think
02:08:08 ◼ ► i'm i'm very very sure that he either wrote one great feature article for wired magazine
02:08:20 ◼ ► list of things to try i love his non-fiction for wired uh he's a great obviously a great
02:08:26 ◼ ► writer and then i got one of his novels and sort of had the same experience of you where
02:08:35 ◼ ► but it wasn't it wasn't easy an easy swallow so i was like uh i think it translates very
02:08:41 ◼ ► well to to tv though you know and anyway the gist of it fried up without spoiling anything
02:08:47 ◼ ► it is william gibsony in terms of future projections of technology and parts of it take place in
02:08:54 ◼ ► the future and uh it is from showrunners uh jonathan nolan and lisa joy who did if those
02:09:03 ◼ ► names seem familiar to you were the showrunners for westworld which i guess has been canceled
02:09:08 ◼ ► now after the last series um if i can't imagine how anybody who enjoyed westworld especially
02:09:15 ◼ ► the first season or two uh you would not enjoy this show i i i would i would think there's
02:09:21 ◼ ► like if not 100 venn diagram overlap 99 i can't imagine why somebody would enjoy westworld
02:09:29 ◼ ► and not enjoy this show so if you liked westworld especially the first two seasons i think you
02:09:33 ◼ ► will enjoy i enjoy this more because it seems more cohesive yeah i think i i enjoy it more
02:09:42 ◼ ► and i thought it was excellent um but it's also rough right yeah and it's yeah it's real
02:09:56 ◼ ► not like it's less brutal it's not yeah yeah yeah yeah it it's it and less disturbing i
02:10:01 ◼ ► guess uh yeah it's a little more adventurey than um yeah really good great cast uh yeah
02:10:09 ◼ ► really and the highest compliment i can pay for it pay to it is it was on my list i started
02:10:24 ◼ ► can't wait for episode eight oh my god uh and i still don't know how many i guess there's
02:10:29 ◼ ► ten episodes i don't know but then episode eight came out over the weekend and i watched
02:10:32 ◼ ► and i thought maybe this was the season finale but it's not and um i don't know what i don't
02:10:37 ◼ ► know if i was hoping it would be or not because now i don't know what to do again until friday
02:10:40 ◼ ► when another episode comes out excellent show i really really enjoy it and i think people
02:10:50 ◼ ► uh it's just very compelling and interesting and the last thing i'll say has perhaps the
02:11:10 ◼ ► characters interact with it is exactly realistic which is that they're they are non-plus they're
02:11:23 ◼ ► about actors and i don't know the guy's name but the guy who plays her brother so there's
02:11:31 ◼ ► sort of like expecting the guy who plays her brother to just be sort of like oh he's you
02:11:35 ◼ ► know they cast this pretty lunkhead yeah yeah but um but he's really good and i mean and
02:11:41 ◼ ► his part unfolds i sort of thought that he was just going to be like background character
02:11:50 ◼ ► but yeah it's it's fun yeah uh and again just perfect material for a 10-part show you know
02:11:58 ◼ ► i don't think it would make it would have made for a good two-hour movie at all i think
02:12:01 ◼ ► it would have been so you know it's just perfect for this and i think that's that's so true
02:12:06 ◼ ► for novels right it's like the old hitchcock used to supposedly never read novels or stopped
02:12:18 ◼ ► novels because i can't stop thinking about turning them into movies but they're terrible
02:12:26 ◼ ► stories because short stories translate to two-hour movie perfectly and you can pad them
02:12:31 ◼ ► out anyway great recommendation yeah anything from you that you well i i can't believe you
02:12:38 ◼ ► haven't watched andor yet i'm kind of flabbergasted that i that you haven't gotten on that because
02:13:09 ◼ ► you know like um boba fett's not showing up or anything you know i mean it's it's character
02:13:14 ◼ ► driven and so it's just it's very good characters and great writing and um and even what i just
02:13:21 ◼ ► happens to take place in the star wars universe really right what i've heard about it is that
02:13:30 ◼ ► you were turned off in any way by some of the other stuff if you're like ah everybody's
02:13:44 ◼ ► made yeah the only reason that i haven't watched it yet is i was saving it to watch with jonas
02:14:06 ◼ ► again for the christmas break when no when i have been told i have been told that there
02:14:13 ◼ ► will be some some time with jonas in the house on the couch and he's probably seen it already
02:14:19 ◼ ► he swears he hasn't and he's an he's an honest kid so i believe him he would tell me it would
02:14:25 ◼ ► be the easiest thing in the world because i'm again i it i'm i'm the dad who's not going
02:14:29 ◼ ► to i'm not going to be heartbroken if he said hey you know what i was out with some friends
02:14:33 ◼ ► and we watched and or you should just go watch i'm not going to be her but you know i'm also
02:14:42 ◼ ► haven't but it's certainly high on my list um yeah the other thing i'll toss out we amy
02:14:47 ◼ ► and i just watched all eight episodes in two nights and this is rare i mean amy does not
02:14:52 ◼ ► do that she usually falls asleep uh 1899 which is a new series on netflix yeah that's another
02:14:59 ◼ ► one that i'm like uh i'm an episode and a half into but but it's it's good it's gripping
02:15:09 ◼ ► um it doesn't really rush into whatever the heck is going on which i don't even know yet
02:15:12 ◼ ► well it's it's yeah hey i don't see how you could but it's another but it is it it's it
02:15:23 ◼ ► mysterious science fiction genre spooky whole show yeah it was good i mentioned this on
02:15:46 ◼ ► some sort of space one on it's a jk simmons and um sissy spacek on on amazon prime i can't
02:15:52 ◼ ► remember the name of it uh i don't remember that one either but yeah i only watched the
02:16:00 ◼ ► me this one years ago it's called counterpart it also has jk side oh yeah so counterpart
02:16:07 ◼ ► i'll toss this out there for anybody who wants to have their heart broken yeah and the heart
02:16:15 ◼ ► it didn't get renewed so there's only one season and so there's two there's two oh well
02:16:25 ◼ ► the ending of season two as a wrap up if you i mean it it works but i do think that they
02:16:33 ◼ ► it up so quickly yeah uh counterpart is it's great but it's a spooky whole show there's
02:16:39 ◼ ► a spooky yeah yeah yeah it is a spooky whole show yeah uh i should i spoil i think i can
02:16:47 ◼ ► spoil the premise of counterpart yeah i think yeah i mean it comes out pretty quickly in
02:16:52 ◼ ► the in the show yeah the premise of counterpart is that at some point in the late 1960s during
02:17:10 ◼ ► it was during the cold war some sort of physics experiment in berlin went went wrong and there's
02:17:28 ◼ ► world divided into two and so it's not a multiverse with infinite ones it's just a yeah one four
02:17:34 ◼ ► into two universes but anybody who was born before 1984 had therefore has a counterpart
02:17:43 ◼ ► in the other universe right and you all have the same memories up until that point up until
02:17:57 ◼ ► you know dan marino won a couple super bowls you know and uh you know and who knows what
02:18:02 ◼ ► crazy you know butterfly flapping a wing in china repercussions of that happened but it's
02:18:10 ◼ ► say uh lost was a spooky whole show yeah pretty much yeah right yeah because i mean there
02:18:15 ◼ ► is there is the bunker right right the hatch was was a spooky hole um 1899 has a little
02:18:33 ◼ ► had there was so much affection for the first season or two in my heart that i watched everything
02:18:39 ◼ ► afterwards even as i i was like oh this is not yet this is not what it was yeah i think
02:18:44 ◼ ► i just got i got to the i got to the point where it was it seemed like they don't really
02:18:48 ◼ ► have like a clear idea of where they're going no no so like i thought they had this grand
02:18:54 ◼ ► plan behind all this and it's slowly becoming clear that they don't exactly know where they're
02:19:03 ◼ ► was kind of like we have this fabulous premise and we know we have a season one of plot and
02:19:16 ◼ ► this interesting coterie of characters surely we'll figure out where it's going you know
02:19:27 ◼ ► like 1899 and a lot of these other ones are sort of like what if we did lost but we knew
02:19:33 ◼ ► where it was going right and i really do think you know a lot of times the way to get you
02:19:58 ◼ ► novel that you know a great storyteller already figured out where it's going it it's better
02:20:09 ◼ ► i enjoy it more and probably the problem with game of thrones right oh yeah the final chapter
02:20:14 ◼ ► was not written by the genius who started the whole series right they caught up to them
02:20:20 ◼ ► yeah right and then they're like oh now what are we gonna do well let's change everything
02:20:23 ◼ ► yeah let's come up with an ending that everybody dislikes did you ever watch dark because that's
02:20:36 ◼ ► i started it and it seemed like it was interesting um but it also seemed uh not to put too fine
02:21:12 ◼ ► the fact that there's a lot of subtitles there's characters who speak languages like german
02:21:16 ◼ ► and other languages and so there's a fair amount of subtitles uh she thinks that helped
02:21:20 ◼ ► because yeah right because you gotta you gotta keep your eyes open you gotta keep your eyes
02:21:23 ◼ ► open you can't just close your eyes and i'll just listen for a couple minutes anyway thanks
02:21:29 ◼ ► for joining the show hope you had a good thanksgiving break um i will thank our uh sponsors for
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