The Talk Show

00:00:00 ◼   ► I actually got to say last week, good to see you.

00:00:03 ◼   ► And now it's like what, every other month we see each other.

00:00:06 ◼   ► It's back.

00:00:07 ◼   ► - Yeah, it's great.

00:00:08 ◼   ► Hopefully we'll see each other in October at the next event.

00:00:10 ◼   ► Like, being in person at that event was,

00:00:14 ◼   ► I think Apple got a boost.

00:00:15 ◼   ► I think all of us like boosted our review scores.

00:00:18 ◼   ► Because we were just like happy to be together.

00:00:20 ◼   ► - I think so too.

00:00:21 ◼   ► What do you think?

00:00:22 ◼   ► So before we, let's just skip over

00:00:26 ◼   ► what is easily two hours of news if we talk real fast.

00:00:30 ◼   ► And of course I don't talk fast.

00:00:31 ◼   ► And just speculate about the future.

00:00:33 ◼   ► So Apple typically has an October event.

00:00:35 ◼   ► Sometimes they'll postpone it to like early November.

00:00:38 ◼   ► Everybody's expecting iPad Pros,

00:00:40 ◼   ► which are overdue for a refresh.

00:00:42 ◼   ► And some sort of Mac hardware now that the M2 debuted

00:00:45 ◼   ► with the MacBook Air at WWDC.

00:00:49 ◼   ► Do you think, in times past,

00:00:52 ◼   ► they've held these October events all over the country.

00:00:55 ◼   ► One time it was like at a Chicago Tech High School,

00:00:57 ◼   ► Brooklyn Academy of Music a couple of years ago,

00:01:00 ◼   ► which was a really fun show.

00:01:02 ◼   ► Do you think they're gonna do something like that?

00:01:03 ◼   ► Or you think with the COVID restrictions still in place,

00:01:05 ◼   ► it is 100% certain we're going back to Cupertino?

00:01:08 ◼   ► - I think we're going back to Cupertino.

00:01:11 ◼   ► I mean, I'm just assuming.

00:01:12 ◼   ► Like one, it was great to be in the theater.

00:01:15 ◼   ► They've started doing some additional security screening.

00:01:17 ◼   ► I think you pointed out one of your posts.

00:01:18 ◼   ► Like it's just easier.

00:01:21 ◼   ► And second, they haven't used that theater in like two years.

00:01:23 ◼   ► I think they're just excited to be home.

00:01:25 ◼   ► - I do too.

00:01:26 ◼   ► Well, and I also think that there's still,

00:01:28 ◼   ► I mean, like one of the things, and I don't blame them.

00:01:30 ◼   ► This is not a complaint.

00:01:31 ◼   ► And I might've complained if they had required us

00:01:35 ◼   ► to wear masks indoors for this event.

00:01:38 ◼   ► In fact, I would have,

00:01:39 ◼   ► 'cause I think that would have been nonsense

00:01:40 ◼   ► given the current state of COVID.

00:01:42 ◼   ► But they didn't because I think they're on board,

00:01:44 ◼   ► but they did require all attendees to provide a test score

00:01:48 ◼   ► from the last 24 hours.

00:01:50 ◼   ► So they're still worried enough about COVID

00:01:52 ◼   ► that they're doing that.

00:01:53 ◼   ► So I can't see why they would take the chance

00:01:56 ◼   ► of planning an event off campus

00:02:00 ◼   ► if they still think COVID is enough of a, hmm,

00:02:04 ◼   ► you never know.

00:02:05 ◼   ► And when COVID has gone bad with new waves,

00:02:08 ◼   ► it goes bad quickly.

00:02:10 ◼   ► - Yeah.

00:02:11 ◼   ► I appreciated that they're still doing the test results.

00:02:13 ◼   ► Like that's what I need.

00:02:15 ◼   ► Like I'm with, no one was wearing a mask.

00:02:17 ◼   ► Maybe like a handful of people.

00:02:18 ◼   ► But I was like, you know what?

00:02:20 ◼   ► I know that Apple has taken it seriously enough

00:02:23 ◼   ► to require these test results.

00:02:25 ◼   ► So like, I'm going for it.

00:02:27 ◼   ► Like I'm hugging everybody.

00:02:28 ◼   ► Like that was great.

00:02:29 ◼   ► And I just appreciated that.

00:02:30 ◼   ► - Yeah, and they fixed the process from WWDC

00:02:33 ◼   ► where everybody who attended

00:02:34 ◼   ► also had to provide test results.

00:02:37 ◼   ► But the website they're using it,

00:02:39 ◼   ► I forget what the name of it is,

00:02:40 ◼   ► but it's like a third party provider

00:02:42 ◼   ► where you take a home, it's just a home test.

00:02:44 ◼   ► You don't need like one of the fancy go to a lab tests.

00:02:46 ◼   ► You just take the type of test

00:02:49 ◼   ► that the federal government sends everybody for free.

00:02:51 ◼   ► And you take the test within 24 hours,

00:02:54 ◼   ► take a picture of it and send it to them.

00:02:56 ◼   ► My first thought was, well,

00:02:57 ◼   ► how do you not just save a picture of a negative test

00:03:00 ◼   ► and just send that?

00:03:01 ◼   ► But there's QR codes on all the tests.

00:03:03 ◼   ► So each test has like a unique identifier

00:03:06 ◼   ► and the system can tell whether this one's ever been

00:03:09 ◼   ► submitted to a system before, something like that.

00:03:11 ◼   ► - Oh, I didn't know that.

00:03:12 ◼   ► I had no idea.

00:03:14 ◼   ► That's fascinating.

00:03:15 ◼   ► - Yeah, so there's something like that.

00:03:17 ◼   ► And at WWDC, the system kind of fell apart

00:03:19 ◼   ► where it was like, I couldn't submit it from my Mac.

00:03:24 ◼   ► And then I tried the next morning,

00:03:28 ◼   ► the morning of the WWDC keynote with the same test result

00:03:32 ◼   ► from my phone with the same picture and it worked,

00:03:36 ◼   ► but it didn't go green.

00:03:37 ◼   ► It went yellow.

00:03:39 ◼   ► It was like red means you haven't submitted a test

00:03:41 ◼   ► and green is it you're good.

00:03:42 ◼   ► And mine went yellow.

00:03:43 ◼   ► And I was like, well, I'm sure it will work out.

00:03:45 ◼   ► And then by the time I got to the check-in,

00:03:47 ◼   ► they were like, yeah, yeah, you're good.

00:03:49 ◼   ► So yeah, I'm glad they're doing the test thing too.

00:03:52 ◼   ► That's a good thing.

00:03:54 ◼   ► - I think it's the appropriate precaution for this level.

00:03:57 ◼   ► You're right, if it goes bad, it goes bad fast

00:03:59 ◼   ► and you gotta do all sorts of other stuff,

00:04:00 ◼   ► but it felt appropriate.

00:04:02 ◼   ► It also felt like everyone was just happy to be at work.

00:04:06 ◼   ► I mean, like fundamentally,

00:04:07 ◼   ► everyone in that building is at work.

00:04:09 ◼   ► Like we're working, we're trying to cover it,

00:04:12 ◼   ► they're working, they're trying to guide our coverage,

00:04:14 ◼   ► but like being able to work together is a delight.

00:04:17 ◼   ► And I thought that was great.

00:04:18 ◼   ► - It was funny with the security screening

00:04:20 ◼   ► 'cause I came in with Joanna and Panzarino

00:04:22 ◼   ► and Joanna was really happy to see the security

00:04:25 ◼   ► and I had to agree with her that,

00:04:27 ◼   ► and I kind of put it in my coverage of the event

00:04:29 ◼   ► that it wasn't so much that the security

00:04:31 ◼   ► felt like an increased annoyance.

00:04:33 ◼   ► It actually sort of felt like, hey, it's kind of weird

00:04:36 ◼   ► that for all these years,

00:04:37 ◼   ► we were coming to these super high profile events

00:04:40 ◼   ► and they just kind of waved everybody in

00:04:42 ◼   ► after checking our IDs.

00:04:44 ◼   ► But of course I get pulled for additional screening

00:04:48 ◼   ► and Joanna's off to the side telling them

00:04:51 ◼   ► to look out for me, I'm dangerous.

00:04:53 ◼   ► (laughing)

00:04:54 ◼   ► - All the jokes you can't say at the TSA,

00:04:56 ◼   ► you can say at the Apple security checkpoint.

00:04:58 ◼   ► - Exactly. - That's great.

00:04:59 ◼   ► - She's like, you better scan him twice,

00:05:01 ◼   ► he's always hiding stuff in his pants.

00:05:02 ◼   ► (laughing)

00:05:04 ◼   ► - That's great, that's super funny.

00:05:05 ◼   ► - What did you think, and I,

00:05:07 ◼   ► this is the rare question I ask on this show

00:05:10 ◼   ► where I know a bit of the answer

00:05:12 ◼   ► 'cause we talked in person.

00:05:14 ◼   ► But what did you think about the fact

00:05:15 ◼   ► that the actual keynote was entirely prerecorded

00:05:19 ◼   ► even though we were all together in the theater on the stage?

00:05:23 ◼   ► - I didn't love it.

00:05:25 ◼   ► I mean, I liked being in the theater.

00:05:27 ◼   ► I think you called out their screen.

00:05:28 ◼   ► That screen, by the way, is entirely new

00:05:30 ◼   ► since the last time we were in that theater.

00:05:32 ◼   ► It used to be a projector and now it's a micro LED.

00:05:35 ◼   ► I asked, of course I asked about it.

00:05:36 ◼   ► It's a micro LED screen.

00:05:37 ◼   ► It's like the industry leading micro LEDs

00:05:40 ◼   ► or mini LED, whichever one it is.

00:05:41 ◼   ► And so it's all new, it's completely shiny,

00:05:43 ◼   ► they've got the big Atmos system.

00:05:45 ◼   ► So that was all awesome and cool.

00:05:47 ◼   ► And then to watch a movie that is actually hard to cover

00:05:51 ◼   ► because the pacing is so fast.

00:05:54 ◼   ► So we live vlogged these things

00:05:56 ◼   ► and the pacing was insanely fast.

00:05:57 ◼   ► It's like, I've gotten to be a better, faster typist

00:06:01 ◼   ► in the past two years or so

00:06:03 ◼   ► just by covering these things at the speed.

00:06:05 ◼   ► And not having any of the,

00:06:08 ◼   ► like it just didn't, the anticipation doesn't build

00:06:13 ◼   ► 'cause you kinda know how it's gonna go, right?

00:06:16 ◼   ► They're gonna show you a video,

00:06:17 ◼   ► you're gonna swoop around the Apple campus.

00:06:20 ◼   ► The person who's inevitably gonna,

00:06:22 ◼   ► Dan Riccio's gonna show you the Mac.

00:06:24 ◼   ► Like you just know all these characters in this way

00:06:26 ◼   ► and you kinda know the structure of them now

00:06:29 ◼   ► because they're movies and they've fallen into a,

00:06:32 ◼   ► just like any good movie falls into a structure,

00:06:34 ◼   ► they've fallen into a structure.

00:06:35 ◼   ► Whereas I think the live events had a little bit more

00:06:38 ◼   ► adrenaline, a little bit more chaos,

00:06:41 ◼   ► a little bit more surprise to them.

00:06:43 ◼   ► I don't think that they're the point.

00:06:45 ◼   ► Like I could just watch the keynote in my hotel room

00:06:48 ◼   ► and go to Apple Park and get what I need

00:06:50 ◼   ► out of the visit to Apple Park,

00:06:51 ◼   ► which is talking to people and holding the things

00:06:54 ◼   ► and going to briefings.

00:06:55 ◼   ► Like that's the important part.

00:06:57 ◼   ► But if you're gonna put us in the theater,

00:06:59 ◼   ► I would prefer a live show.

00:07:03 ◼   ► - I think I would personally,

00:07:04 ◼   ► but I also think they've made the right choice.

00:07:07 ◼   ► Like if I were on the team there making the decision,

00:07:12 ◼   ► it's like I see the trade-offs.

00:07:14 ◼   ► I think for them they're making the right choice,

00:07:16 ◼   ► but we are the ones who suffer.

00:07:18 ◼   ► And thematically, we could tie this in later,

00:07:21 ◼   ► it is sort of like the decision to go eSIM only

00:07:24 ◼   ► on the iPhones where you know who suffers the most?

00:07:27 ◼   ► People like me and you.

00:07:28 ◼   ► Because we're the ones who are trying to,

00:07:31 ◼   ► I mean literally just this week it would have been nicer.

00:07:33 ◼   ► I've got three iPhones in my possession, new ones to test.

00:07:37 ◼   ► It really would be nice to go back to the old way

00:07:39 ◼   ► of just 30 seconds with a paperclip

00:07:42 ◼   ► and my SIM is in a different iPhone.

00:07:44 ◼   ► And it's the same way.

00:07:45 ◼   ► I think that the experience for the media

00:07:47 ◼   ► in the Steve Jobs Theater is worse

00:07:50 ◼   ► because it's less drama,

00:07:51 ◼   ► it was always better to have the drama.

00:07:54 ◼   ► The pace, the faster pace is so much better

00:07:56 ◼   ► for the people at home.

00:07:57 ◼   ► It's more of a show.

00:07:58 ◼   ► But for us taking notes, the faster pace is worse.

00:08:02 ◼   ► And when we were home the last two years

00:08:05 ◼   ► watching these like everybody else at home,

00:08:08 ◼   ► what did we do as soon as the keynote was over?

00:08:10 ◼   ► I would rewind a bit and go back to the parts

00:08:14 ◼   ► where I felt like maybe it went too fast.

00:08:16 ◼   ► Whereas last week, what did we do after the keynote was over

00:08:20 ◼   ► we're immediately flushed into the hands-on area

00:08:24 ◼   ► and the pace is still super fast.

00:08:26 ◼   ► 'Cause it's like, how do I get my hands on all this stuff?

00:08:28 ◼   ► How do I see this?

00:08:29 ◼   ► Oh, there's somebody to talk to, I wanna talk to them.

00:08:31 ◼   ► And you don't get to catch up and go back

00:08:34 ◼   ► to what flew by in the keynote until hours later.

00:08:38 ◼   ► - Yeah, I agree with you that on balance,

00:08:43 ◼   ► the audience is bigger on the internet

00:08:45 ◼   ► than can fit in that room.

00:08:46 ◼   ► That room was too small when they built it

00:08:47 ◼   ► 'cause their events are just been getting bigger and bigger.

00:08:50 ◼   ► - The whole campus is too small.

00:08:52 ◼   ► Honestly, it was like they made this giant spaceship ring

00:08:56 ◼   ► and famously, it was one of the last things

00:08:58 ◼   ► Steve Jobs was involved with.

00:09:00 ◼   ► He's the one who made the presentation

00:09:01 ◼   ► to the Cupertino Town Hall and it sounded humongous.

00:09:04 ◼   ► And by the time it was finished,

00:09:06 ◼   ► Apple's head count had exploded past where it was in 2011.

00:09:11 ◼   ► I think if they could have replanned it,

00:09:13 ◼   ► the spaceship would have been even bigger.

00:09:15 ◼   ► (laughing)

00:09:16 ◼   ► - It's huge, just to be clear.

00:09:19 ◼   ► And it's also like in the middle of the neighborhood.

00:09:21 ◼   ► It's just truly one of the stranger experiences

00:09:24 ◼   ► you have driving out to it.

00:09:25 ◼   ► But yeah, the theater,

00:09:27 ◼   ► I remember the first time I walked into it,

00:09:29 ◼   ► someone said, "It's already too small for what we wanna do."

00:09:33 ◼   ► So I think they know their audience is bigger outside.

00:09:36 ◼   ► But the value for me going in person

00:09:39 ◼   ► is seeing you and gossiping with you for five minutes

00:09:41 ◼   ► and then talking to the executives

00:09:44 ◼   ► and being able to hold the product immediately

00:09:47 ◼   ► after it's announced is completely underrated.

00:09:49 ◼   ► Nothing on the internet looks like

00:09:51 ◼   ► it does in person in my opinion.

00:09:52 ◼   ► - Yeah, that's so true.

00:09:54 ◼   ► No, the colors are the main thing I,

00:09:57 ◼   ► one of the main things I missed.

00:09:58 ◼   ► It's talking to people face to face

00:10:00 ◼   ► is number one, the biggest thing.

00:10:01 ◼   ► Whether it's friendlies like you and Joanna and Panzarena

00:10:05 ◼   ► or Apple people, right?

00:10:07 ◼   ► And getting off the record three, four minutes

00:10:11 ◼   ► with Phil Schiller or Alan Dye or whoever else

00:10:15 ◼   ► and other people whose names,

00:10:17 ◼   ► people I know whose names listeners might not know.

00:10:19 ◼   ► But just getting little bits like that,

00:10:21 ◼   ► you cannot get that without the face to face.

00:10:24 ◼   ► - Yeah, there's just an element of

00:10:27 ◼   ► you ask different questions on Zoom briefings

00:10:31 ◼   ► than you would in person.

00:10:32 ◼   ► It's just like the stakes of every remote conversation

00:10:35 ◼   ► seem higher to me.

00:10:37 ◼   ► So in person, I was like, really, Dynamic Island?

00:10:40 ◼   ► Like tell me about this.

00:10:41 ◼   ► And then on a Zoom call or whatever,

00:10:43 ◼   ► it's like a very formal question.

00:10:44 ◼   ► And you do a different kind of journalism in person,

00:10:49 ◼   ► so I appreciate that.

00:10:50 ◼   ► - Yeah, I'm trying to think what else.

00:10:51 ◼   ► Oh, yeah, I was gonna say the second thing that I missed

00:10:54 ◼   ► other than face to face is seeing the color of things

00:10:57 ◼   ► in person. - Yes.

00:10:58 ◼   ► - I would almost say two extremes, right?

00:11:02 ◼   ► Where with the Apple Watch Ultra,

00:11:05 ◼   ► to see the orange, which I really love,

00:11:07 ◼   ► orange is one of my favorite colors.

00:11:09 ◼   ► And I think that they really nailed it.

00:11:12 ◼   ► I think it is just the perfect orange for this.

00:11:15 ◼   ► And then with the iPhone's 14 Pro,

00:11:18 ◼   ► they all still look gray.

00:11:20 ◼   ► Even in their perfectly lit hands-on area,

00:11:24 ◼   ► to my eyes, you could see like deep purple's purple.

00:11:27 ◼   ► But when I tried to take a photo of it,

00:11:29 ◼   ► the camera kept, my 13 Pro kept white balancing

00:11:33 ◼   ► to make it gray.

00:11:34 ◼   ► - That's fascinating.

00:11:37 ◼   ► At WWC, I had all but forgotten how to use my camera.

00:11:39 ◼   ► (laughing)

00:11:40 ◼   ► Like I was there with David Pierce and we're like,

00:11:42 ◼   ► oh, we are rusty.

00:11:43 ◼   ► We have no idea what we're doing.

00:11:44 ◼   ► We haven't used these things under pressure in two years.

00:11:47 ◼   ► So we were a little bit better this time.

00:11:49 ◼   ► But yeah, it's hard.

00:11:50 ◼   ► Apple's lighting is basically perfect.

00:11:53 ◼   ► It's hard to complain about.

00:11:54 ◼   ► But it's still capturing what your eyes see as color

00:11:59 ◼   ► and what the camera, it's a forever challenge.

00:12:03 ◼   ► It's actually one of my favorite sort of like

00:12:04 ◼   ► live tech journalism challenges is like,

00:12:07 ◼   ► getting a good photo under pressure is like fun.

00:12:11 ◼   ► I enjoy that piece of it.

00:12:13 ◼   ► - I am, luckily, I mean, it's both by design and by talent.

00:12:18 ◼   ► Don't really publish live photos from the event.

00:12:22 ◼   ► I love taking photos.

00:12:23 ◼   ► I'm an avid and I have always been avid

00:12:26 ◼   ► prosumer photographer.

00:12:27 ◼   ► But there's a reason I'm not a professional photographer.

00:12:30 ◼   ► I don't really have a talent for it.

00:12:31 ◼   ► And I'm blown away.

00:12:33 ◼   ► I try to take photos as though I might publish them.

00:12:37 ◼   ► And I see other people's photos of the exact same thing

00:12:41 ◼   ► in the exact same hands-on area that I was trying to take.

00:12:44 ◼   ► And theirs look great and are really cleverly framed.

00:12:47 ◼   ► And mine look like somebody's shoulder

00:12:49 ◼   ► is standing in front of me.

00:12:50 ◼   ► (laughing)

00:12:52 ◼   ► - One of my all time favorite moments

00:12:54 ◼   ► from a decade of doing this now,

00:12:56 ◼   ► which is an incredible thing to say,

00:12:58 ◼   ► is when the Palm Pre was announced at CES way back when.

00:13:02 ◼   ► This is like pre LTE era and the wifi was bad at CES.

00:13:07 ◼   ► And so I was in the trailer we had at CES

00:13:10 ◼   ► out in the parking lot.

00:13:11 ◼   ► And Paul Miller sprinted from the hall to our trailer

00:13:16 ◼   ► after having taken photos.

00:13:17 ◼   ► And he entered the trailer and he held his SD card

00:13:20 ◼   ► aloft in victory.

00:13:22 ◼   ► And we published the photos first

00:13:23 ◼   ► because he had sprinted back to our trailer

00:13:25 ◼   ► that had a hard connection with his SD card.

00:13:28 ◼   ► And that's like, that's what I mean.

00:13:29 ◼   ► That's the fun.

00:13:30 ◼   ► Like there's a competitive element to doing it.

00:13:33 ◼   ► Now, do I take photos nearly as good

00:13:35 ◼   ► as half of the YouTubers out there?

00:13:37 ◼   ► No, I do not.

00:13:38 ◼   ► But every day is an incremental improvement.

00:13:41 ◼   ► - I also continue to be blown away by the footage

00:13:44 ◼   ► that the really good YouTubers like Marques and Justine

00:13:48 ◼   ► get out of that hands-on scrum because it's chaos.

00:13:52 ◼   ► It is pure chaos.

00:13:55 ◼   ► And then you watch their videos afterwards.

00:13:57 ◼   ► And yeah, they shoot lots of B-roll afterwards.

00:14:00 ◼   ► They get some time when everybody's been cleared out

00:14:02 ◼   ► and they can set up.

00:14:03 ◼   ► But they have lots of footage that they've taken

00:14:05 ◼   ► during the scrum and it's so good.

00:14:09 ◼   ► - Yeah, it's good.

00:14:10 ◼   ► They have a secret.

00:14:11 ◼   ► We have been watching them for years

00:14:13 ◼   ► 'cause we're already a team that's competitive with them too.

00:14:15 ◼   ► They wait.

00:14:16 ◼   ► - Yeah.

00:14:17 ◼   ► - They're just more patient than we are.

00:14:19 ◼   ► And all things, a little more time,

00:14:22 ◼   ► is like a 10x improvement.

00:14:24 ◼   ► - Yeah, yeah.

00:14:25 ◼   ► Yeah, and it's still, that's one thing that hasn't changed

00:14:27 ◼   ► is the need to publish.

00:14:30 ◼   ► And that initial scrum lasts and then everybody files out.

00:14:35 ◼   ► And that's my secret too is in the immediate aftermath

00:14:38 ◼   ► of the keynote, go look for people to talk to.

00:14:41 ◼   ► Don't try to get near the products 'cause it's chaos.

00:14:44 ◼   ► And you just wait half an hour and then all of a sudden

00:14:46 ◼   ► it's not that hard to get near any of the products.

00:14:49 ◼   ► - Yeah, that's exactly right.

00:14:50 ◼   ► It's like, oh, there's a secret to success here

00:14:52 ◼   ► and it's waiting for my impatient ass to get out of the way.

00:14:57 ◼   ► (both laughing)

00:14:58 ◼   ► - All right, let me take a break here.

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00:15:28 ◼   ► But one big whole pot of coffee in the morning,

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00:17:48 ◼   ► Let's talk the stuff that was actually announced, right?

00:17:53 ◼   ► iPhone 14s, the reviews all dropped.

00:17:57 ◼   ► Well, most of them dropped on Wednesday.

00:18:00 ◼   ► (laughing)

00:18:02 ◼   ► - Yeah, to make it clear,

00:18:04 ◼   ► I'm on this show because I texted Jon

00:18:06 ◼   ► and said, "Where's your review?"

00:18:08 ◼   ► - No, you said, "Are you reviewing the phone?"

00:18:10 ◼   ► (laughing)

00:18:12 ◼   ► - Yeah, did you just quit this year?

00:18:13 ◼   ► Are you just out?

00:18:14 ◼   ► (laughing)

00:18:16 ◼   ► - I had nothing to say.

00:18:18 ◼   ► - I'm looking at it now, it's like 20,000 words.

00:18:23 ◼   ► - It's actually longer than usual.

00:18:25 ◼   ► I knew it was gonna be longer than usual.

00:18:27 ◼   ► There's a couple of, number one,

00:18:32 ◼   ► I'm a slow writer and I'm always late,

00:18:34 ◼   ► and so it's my fault.

00:18:35 ◼   ► And if I had any sort of deadline,

00:18:39 ◼   ► ability to hit deadlines in my brain,

00:18:42 ◼   ► I still could have done it.

00:18:43 ◼   ► So it's on me, I'm not making excuses.

00:18:45 ◼   ► But they didn't give us the phones until the next day.

00:18:49 ◼   ► And traditionally, the day of the keynote,

00:18:52 ◼   ► then in the afternoon, the press briefing,

00:18:55 ◼   ► the one-on-one briefings where they hand reviewers

00:18:58 ◼   ► the kit you're going to get happen,

00:19:00 ◼   ► and then you can get started.

00:19:01 ◼   ► Well, those didn't happen until the next day.

00:19:04 ◼   ► And the event wasn't on a Tuesday, it was on a Wednesday,

00:19:07 ◼   ► 'cause it happened in Labor Day week.

00:19:10 ◼   ► So everything got pushed back a week.

00:19:12 ◼   ► But they always launched the things on the next Friday.

00:19:17 ◼   ► That's set in stone and has never, ever, ever

00:19:20 ◼   ► been an exception to it, right?

00:19:21 ◼   ► Phones always come out on a Friday.

00:19:23 ◼   ► So effectively, to hit the embargo, we only had five days.

00:19:28 ◼   ► - Yeah.

00:19:29 ◼   ► - Which, a week for me, is really pushing it.

00:19:32 ◼   ► And I don't shoot video, but for me,

00:19:34 ◼   ► a week is really pushing it.

00:19:36 ◼   ► And it turns out, it took me a week.

00:19:38 ◼   ► (laughing)

00:19:40 ◼   ► - Well, so candidly for me, we just kinda dropped

00:19:43 ◼   ► the battery life testing.

00:19:44 ◼   ► But you can't do it.

00:19:46 ◼   ► Like, we were tracking it, but without that extra

00:19:50 ◼   ► couple days, the way you wanna do it is you just wanna

00:19:52 ◼   ► use the phone as normal for as long as you can.

00:19:55 ◼   ► But we were shooting videos and looking at photos.

00:19:57 ◼   ► We had to turn the brightness up and point a camera at it.

00:20:01 ◼   ► And it's like, all I can tell you is that I think

00:20:05 ◼   ► the battery runs down a little bit faster

00:20:06 ◼   ► on the Pro than usual.

00:20:07 ◼   ► I'll let you know in the future.

00:20:10 ◼   ► But that was very candidly the thing I had to just let go.

00:20:12 ◼   ► - Yeah.

00:20:13 ◼   ► I kind of put something similar in my review

00:20:16 ◼   ► where it was something, something to the effect of,

00:20:18 ◼   ► look, when I'm testing these phones,

00:20:20 ◼   ► I'm shooting way more video than I usually do,

00:20:23 ◼   ► taking more photos, and just using it more, right?

00:20:25 ◼   ► Because as opposed to in a normal week

00:20:29 ◼   ► where I might think, hey, I've been dicking around

00:20:31 ◼   ► on my phone too much, I should sit down at my Mac

00:20:33 ◼   ► and get to work, right, and work.

00:20:36 ◼   ► And I've got a sort of thing in the back of my head saying,

00:20:39 ◼   ► don't waste too much time on your phone.

00:20:41 ◼   ► When you're testing a new phone to try to develop

00:20:45 ◼   ► a fully formed opinion in five days to get a review

00:20:50 ◼   ► that you think is going to stand the test of time,

00:20:52 ◼   ► you're using the phone all the time.

00:20:54 ◼   ► You're trying to use the phone more.

00:20:56 ◼   ► So it's literally, I really think impossible

00:21:01 ◼   ► to simultaneously use a phone to review it

00:21:04 ◼   ► and gauge what's the actual battery life.

00:21:09 ◼   ► And the only way to gauge battery life, in my opinion,

00:21:12 ◼   ► is to just sort of use the phone in normal use

00:21:15 ◼   ► and then tell people, here's how the battery did.

00:21:18 ◼   ► Because how can you test it?

00:21:19 ◼   ► There's no test that simulates practical use.

00:21:22 ◼   ► And it's so complicated.

00:21:24 ◼   ► You can't run some kind of bench.

00:21:25 ◼   ► I know that's what Apple does, is they'll just play

00:21:29 ◼   ► streaming video until the battery runs dry

00:21:32 ◼   ► and say 22 hours of streaming video.

00:21:35 ◼   ► Or music playback, that's one of my favorites, right?

00:21:37 ◼   ► If you just let it play music on battery,

00:21:40 ◼   ► it'll last 63 hours.

00:21:41 ◼   ► I'm making these numbers up.

00:21:42 ◼   ► But how is that useful, right?

00:21:45 ◼   ► - So it's interesting that they have traditionally

00:21:48 ◼   ► used those sorts of metrics with MacBooks.

00:21:50 ◼   ► And I sort of get why.

00:21:53 ◼   ► It's just like, here's a thing you can do.

00:21:55 ◼   ► With phones, I mean, and this is something

00:21:59 ◼   ► we have chased for years, Apple has this set

00:22:01 ◼   ► of telemetry data that they have worked into

00:22:05 ◼   ► some sort of model where they can model

00:22:09 ◼   ► basically an average day of iPhone processor usage

00:22:12 ◼   ► and sensor usage and whatever usage

00:22:15 ◼   ► against the capacity of the battery.

00:22:17 ◼   ► I don't have access to this model,

00:22:19 ◼   ► so we just have to use the phones like normals and guess.

00:22:23 ◼   ► But Apple, the switch they've made, I think, this year

00:22:25 ◼   ► with, hey, it's this many hours of video playback,

00:22:29 ◼   ► like in the past, they would just say like 12 hours

00:22:32 ◼   ► of battery life or whatever it is.

00:22:33 ◼   ► 'Cause they have a model, and that's why Apple's

00:22:36 ◼   ► traditionally better at underestimating

00:22:38 ◼   ► their own battery life, because they have the data

00:22:42 ◼   ► about iPhone usage that lets them do it

00:22:44 ◼   ► in a way that they kind of can't get with the Mac.

00:22:46 ◼   ► - Right.

00:22:47 ◼   ► - But this one's just a weird one.

00:22:50 ◼   ► - Yeah.

00:22:51 ◼   ► - Especially on the Pro, because of the always-on display.

00:22:53 ◼   ► - Yeah, right, and again, we've only got so much time.

00:22:57 ◼   ► Most of the time, we wanna spend using it.

00:22:59 ◼   ► I like to try to use it the way they intend you to use it,

00:23:02 ◼   ► and the way they intend you to use the new 14 Pros

00:23:05 ◼   ► is with the always-on display at its default setting.

00:23:09 ◼   ► And so any sort of determination of, well,

00:23:12 ◼   ► what happens if you turn off the always-on display

00:23:15 ◼   ► and just have it go off like all the other iPhones

00:23:19 ◼   ► in existence, does that actually give you

00:23:21 ◼   ► a day-to-day boost?

00:23:22 ◼   ► - Well, there's no possible way you could figure that out

00:23:24 ◼   ► in a week while you're simultaneously testing the phone.

00:23:27 ◼   ► It's not possible.

00:23:28 ◼   ► I mean, we'll find out, and it's just one of those things

00:23:30 ◼   ► where I didn't wanna worry about it,

00:23:32 ◼   ► 'cause it's like, we'll be able to do it.

00:23:33 ◼   ► It's just, we won't have it.

00:23:35 ◼   ► You and I won't have it in this golden week

00:23:38 ◼   ► where we've got the new iPhones and nobody else does, right?

00:23:41 ◼   ► I mean, it's going to come out if battery life

00:23:43 ◼   ► actually suffers because of the always-on display.

00:23:46 ◼   ► - Yeah, my instinct is that it,

00:23:51 ◼   ► I mean, this is in your review too.

00:23:52 ◼   ► We're starting with the least interesting thing.

00:23:54 ◼   ► - I know, we really are.

00:23:55 ◼   ► - We're gonna build our way up to yonder.

00:23:56 ◼   ► But it's a really weird always-on display.

00:23:59 ◼   ► - No, I don't think it's the most,

00:24:00 ◼   ► to me, it's the second most interesting thing.

00:24:02 ◼   ► It's not the second most important thing,

00:24:04 ◼   ► but I called it super interesting,

00:24:06 ◼   ► 'cause I think it is incredibly interesting.

00:24:09 ◼   ► So I think it's okay to start with it.

00:24:11 ◼   ► It's a wild always-on display.

00:24:13 ◼   ► I mean, the thing I wrote in my review is,

00:24:16 ◼   ► honestly, what did I say?

00:24:17 ◼   ► Microjolt, thousands of microjolts of panic all week long

00:24:22 ◼   ► every time I glance at it.

00:24:24 ◼   ► Because before my conscious brain can register,

00:24:26 ◼   ► yes, this is the new phone with an always-on display,

00:24:29 ◼   ► I immediately think, oh my god, my phone's broken.

00:24:32 ◼   ► Something's gone out of control

00:24:34 ◼   ► and the battery's ragingly depleted

00:24:36 ◼   ► because I haven't touched it in half an hour

00:24:38 ◼   ► and the screen is still fully on.

00:24:40 ◼   ► - Yeah, no, it's really weird.

00:24:42 ◼   ► So I was sitting next to Becca Farsacce,

00:24:44 ◼   ► our video director who was making the review with me,

00:24:47 ◼   ► and we both had them, and both of us, all day long,

00:24:51 ◼   ► were tapping on the screen,

00:24:52 ◼   ► 'cause we were like, why is this on?

00:24:53 ◼   ► It's just strange.

00:24:54 ◼   ► I mean, Apple's late to the game here,

00:24:57 ◼   ► and Android phones have had this forever.

00:24:58 ◼   ► And mostly what Android phones mean by always-on

00:25:02 ◼   ► is mostly-off.

00:25:04 ◼   ► Like, the game they have played is they can drop,

00:25:06 ◼   ► they can turn off most of an OLED display, it goes to black,

00:25:09 ◼   ► and they can selectively light up some pixels

00:25:11 ◼   ► to show you a clock.

00:25:12 ◼   ► - Right, and maybe like a signal strength indicator,

00:25:14 ◼   ► like the status bar stays on or something like that,

00:25:17 ◼   ► but you get the date and the clock in ghosted-out white

00:25:20 ◼   ► on an OLED black, and it's--

00:25:22 ◼   ► - It looks fine, right?

00:25:24 ◼   ► And now there's like however many years of iteration,

00:25:26 ◼   ► seven years of iteration on Android.

00:25:28 ◼   ► So now there's customizations,

00:25:30 ◼   ► there's the different manufacturers have different looks,

00:25:32 ◼   ► the off-screen looks different than the lock screen.

00:25:34 ◼   ► It's a whole world, it's a whole ecosystem

00:25:37 ◼   ► of always-on displays.

00:25:38 ◼   ► And Apple's like, it's your lock screen, but dimmer.

00:25:41 ◼   ► (laughing)

00:25:48 ◼   ► - I actually dug out my old iPhone 5S and powered it on,

00:25:53 ◼   ► and I actually have a suspicion that the new phone

00:25:58 ◼   ► in always-on state is about as bright as like

00:26:02 ◼   ► (laughing)

00:26:03 ◼   ► a 10-year-old iPhone with sort of default brightness settings

00:26:06 ◼   ► It's that bright.

00:26:07 ◼   ► I'm not joking.

00:26:09 ◼   ► Like I wrote in my review,

00:26:10 ◼   ► if the phone sort of malfunctioned or broke

00:26:13 ◼   ► or like three years from now it was sort of flaking out,

00:26:16 ◼   ► and the maximum screen brightness was,

00:26:19 ◼   ► that I could ever get was about as bright as it gets

00:26:22 ◼   ► in always-on mode.

00:26:23 ◼   ► You could totally use the phone.

00:26:24 ◼   ► Like the way that people will use a phone

00:26:26 ◼   ► with a cracked screen that isn't all that cracked.

00:26:29 ◼   ► There's all sorts of ways your phone can get damaged

00:26:31 ◼   ► and people still use it.

00:26:32 ◼   ► I was in New York on Wednesday for an all afternoon meeting

00:26:36 ◼   ► that again, another reason my review was late,

00:26:39 ◼   ► but you know, my fault.

00:26:40 ◼   ► But it was interesting to travel with the phone,

00:26:42 ◼   ► but for reasons could not, had to happen this week,

00:26:45 ◼   ► even though ordinarily I'd go to extraordinary lengths

00:26:48 ◼   ► not to schedule anything during iPhone review week.

00:26:50 ◼   ► But I was on the train from Philly and I saw a guy

00:26:53 ◼   ► and I was like, whoa, that's a wild looking phone.

00:26:55 ◼   ► I think it was some kind of Android phone,

00:26:57 ◼   ► but he'd obviously, it wasn't cracked,

00:26:59 ◼   ► but about one third of the way over on his screen

00:27:04 ◼   ► while holding it in a regular up and down vertical format,

00:27:08 ◼   ► there was like this lightsaber bright vertical line

00:27:13 ◼   ► from the bottom to the top, perfectly straight,

00:27:15 ◼   ► maybe about 10 pixels wide.

00:27:18 ◼   ► Like the clearly the brightest the screen could possibly get

00:27:22 ◼   ► just permanently just, and I salute him.

00:27:25 ◼   ► And the guy obviously wasn't, he was well-dried,

00:27:28 ◼   ► had a full suit on and he's like, ah, fuck it.

00:27:30 ◼   ► And it's like sort of a cool look really.

00:27:32 ◼   ► - That's just his wallpaper look.

00:27:36 ◼   ► - No, I thought it was his wallpaper,

00:27:37 ◼   ► but then I saw him flicking around and it's like, oh shit,

00:27:40 ◼   ► man, it looked like a cool wallpaper.

00:27:42 ◼   ► And instead it's like,

00:27:44 ◼   ► that's just how his phone looks all the time.

00:27:46 ◼   ► But I swear if that's as bright as the iPhone 14 Pro

00:27:49 ◼   ► ever got, you could totally use this phone

00:27:52 ◼   ► except maybe in bright light.

00:27:54 ◼   ► But I have to say too, on the way home from New York

00:27:58 ◼   ► down to Philly, I was like, there's a five, yeah,

00:28:01 ◼   ► five o'clock, five to six Acela.

00:28:04 ◼   ► And around this time of year, the sun is getting lower

00:28:07 ◼   ► and it was a really nice day Wednesday.

00:28:09 ◼   ► So the sun was, and I happened to sit on the sunny side

00:28:13 ◼   ► of the train and super bright sunlight

00:28:18 ◼   ► streaming through the window of the train

00:28:21 ◼   ► onto the table desk.

00:28:23 ◼   ► I don't know what you call those things on the Acela.

00:28:25 ◼   ► I guess it's a table.

00:28:26 ◼   ► I'm typing on my MacBook Pro,

00:28:29 ◼   ► actually writing my review for squeezing another hour

00:28:32 ◼   ► of writing in with the phone sitting next to it.

00:28:36 ◼   ► And because the sun was so bright,

00:28:38 ◼   ► the phone detected that it was bright.

00:28:42 ◼   ► It is insane how bright the always on was

00:28:45 ◼   ► while it was bathed in the full rays

00:28:49 ◼   ► of mid September bright sunshine.

00:28:51 ◼   ► It was shocking.

00:28:53 ◼   ► - Yeah, yeah, I think they missed a trick with it.

00:28:56 ◼   ► I think it would have been better if it was more off.

00:28:59 ◼   ► And they allowed some of these,

00:29:00 ◼   ► there's a lot of new widgets.

00:29:02 ◼   ► Like the whole Dynamic Island

00:29:03 ◼   ► is basically a new widget system.

00:29:05 ◼   ► So I get there's only so many more widgets

00:29:07 ◼   ► they can demand of developers.

00:29:10 ◼   ► But there's a move here where they actually make it

00:29:13 ◼   ► more different than the lock screen

00:29:15 ◼   ► and that makes more sense.

00:29:16 ◼   ► And I think they just need to get there.

00:29:17 ◼   ► And what they will say is we didn't want to do

00:29:19 ◼   ► the always on the cover analysis doing so we did it our way.

00:29:21 ◼   ► And it's like, well, there's, you didn't,

00:29:24 ◼   ► it's sometimes it's fine to piggyback

00:29:26 ◼   ► on seven years of Android iteration.

00:29:29 ◼   ► And that whole huge market has landed on mostly

00:29:32 ◼   ► black and white for a reason.

00:29:34 ◼   ► - I do think we have this weird,

00:29:38 ◼   ► and it's been here forever, not forever,

00:29:41 ◼   ► but for as long as the iPhone Sam dominant era

00:29:46 ◼   ► of smartphones has existed, let's say 2010 onward.

00:29:51 ◼   ► This and it doesn't seem to be ending anytime soon

00:29:54 ◼   ► where Apple and the entire Android industry

00:29:59 ◼   ► are have this very strange relationship with each other.

00:30:03 ◼   ► And I know some people go nuts when I pointed out,

00:30:07 ◼   ► but it's like the Android side will at times

00:30:12 ◼   ► shamelessly copy from Apple.

00:30:14 ◼   ► There's a new Samsung Galaxy home app,

00:30:18 ◼   ► which you cannot believe when you see it

00:30:21 ◼   ► that it's not the iOS home app.

00:30:24 ◼   ► I mean, it's not just at a glance.

00:30:27 ◼   ► It's like you would actually have to get there

00:30:28 ◼   ► and like really look at the fonts to see,

00:30:30 ◼   ► oh, that's not San Francisco.

00:30:32 ◼   ► That's the Android font.

00:30:33 ◼   ► It is so cool.

00:30:35 ◼   ► It's one of the most preposterous ripoffs I've ever seen,

00:30:38 ◼   ► which is ridiculous because everybody thinks iOS

00:30:41 ◼   ► is home app stinks, right?

00:30:43 ◼   ► It's one of my least favorite interfaces

00:30:46 ◼   ► that Apple has ever come up with.

00:30:48 ◼   ► I, it boggles my mind that this is still the home interface

00:30:53 ◼   ► and yet Samsung copied it.

00:30:54 ◼   ► And then on the flip side, Apple seemed,

00:30:57 ◼   ► not that they haven't, there's certainly ideas

00:30:59 ◼   ► that were Android first that they've taken, right?

00:31:01 ◼   ► And notifications, iOS was way behind on like a notification.

00:31:06 ◼   ► They didn't even have a notification center

00:31:08 ◼   ► until after it was well-established on Android.

00:31:11 ◼   ► So there are ideas that have gone Android first.

00:31:15 ◼   ► I'm not saying that Apple doesn't take anything

00:31:17 ◼   ► that comes from Android and then do it,

00:31:19 ◼   ► but there are other times where it seems like

00:31:21 ◼   ► their pride keeps them from following something

00:31:25 ◼   ► that they didn't do first when they should.

00:31:28 ◼   ► - Yeah.

00:31:29 ◼   ► Yeah, and there's an element of that copying back and forth

00:31:31 ◼   ► is it's kind of just related to switching costs.

00:31:34 ◼   ► Like one of the reasons things tend to look

00:31:37 ◼   ► like the Apple way is 'cause asking someone

00:31:41 ◼   ► to think about a new way of turning on the light bulbs

00:31:43 ◼   ► in your house is too much.

00:31:46 ◼   ► So might as well just look like the phone you had before.

00:31:48 ◼   ► Like the amount you can gain by reinventing that

00:31:53 ◼   ► is very low compared to the amount of,

00:31:56 ◼   ► well, actually we need you to like Android notifications

00:31:58 ◼   ► overall are way different, right?

00:32:01 ◼   ► Apple is just like insistent that you're gonna think

00:32:03 ◼   ► about things their way even when the best way

00:32:06 ◼   ► has been kind of like I'm saying, relentlessly iterated on

00:32:09 ◼   ► in the biggest phone markets in the world

00:32:11 ◼   ► in China and India, right?

00:32:13 ◼   ► Like that's where Android phones are huge.

00:32:15 ◼   ► And there's ferocious competition

00:32:18 ◼   ► for the best always on display.

00:32:19 ◼   ► And you can just like boost it

00:32:20 ◼   ► and no one's gonna get mad at you.

00:32:22 ◼   ► (laughing)

00:32:24 ◼   ► - So the first thing, and I spent the most words on,

00:32:29 ◼   ► is just the fact that it really, and I think most people who,

00:32:33 ◼   ► obviously my site in particular is from people

00:32:36 ◼   ► who are fully permanently all in on the iOS side.

00:32:40 ◼   ► And the biggest lock-in is honestly just the way

00:32:43 ◼   ► that your mind is sort of as a human, right,

00:32:46 ◼   ► locks into the way the system works, right?

00:32:51 ◼   ► I remember at like sort of the peak

00:32:53 ◼   ► of Mac versus Windows competition.

00:32:56 ◼   ► And I would say it's epitomized by the era

00:33:00 ◼   ► when Adobe, Photoshop and Illustrator,

00:33:05 ◼   ► and like when InDesign was new,

00:33:09 ◼   ► and that those were really the only apps designers used.

00:33:12 ◼   ► And Adobe had really pulled off the very difficult feat

00:33:17 ◼   ► of complete parity between them.

00:33:20 ◼   ► And the Mac user interface nerd that I am combined with

00:33:25 ◼   ► at the time being a designer was annoyed by all the ways

00:33:28 ◼   ► that Adobe's previously gloriously Mac human interface,

00:33:33 ◼   ► consistent apps had sort of gone in a,

00:33:38 ◼   ► not in a Windows way, but the way that app,

00:33:41 ◼   ► big companies like Adobe that are trying

00:33:43 ◼   ► to pull off something like that

00:33:44 ◼   ► sort of developed their own language, right?

00:33:46 ◼   ► They developed an Adobe style of interface

00:33:50 ◼   ► that was on Mac and Windows.

00:33:52 ◼   ► - Kai's Power Tools is my favorite.

00:33:54 ◼   ► - Yeah, yeah, oh that's. (laughs)

00:33:57 ◼   ► - Just like what is happening here?

00:33:59 ◼   ► - I used to enjoy, we had it at the student newspaper

00:34:03 ◼   ► and we, I used to, I never used it.

00:34:05 ◼   ► I never did a damn thing with it

00:34:06 ◼   ► because obviously the stuff that Kai's Power Tools did

00:34:09 ◼   ► is not my style of design, but I loved firing it up

00:34:12 ◼   ► just to like, just to play with it 'cause it was glorious.

00:34:15 ◼   ► No, but it really was, and if your job was

00:34:19 ◼   ► using Photoshop and Illustrator and that's it,

00:34:22 ◼   ► you could have easily just switched from Mac to Windows

00:34:25 ◼   ► or vice versa because the Adobe tools

00:34:27 ◼   ► really were completely compatible,

00:34:28 ◼   ► but nobody did it because you just, one side or the other,

00:34:32 ◼   ► you were locked into the way the file system was organized

00:34:34 ◼   ► and stuff like that.

00:34:36 ◼   ► So my readers are obviously on the iOS side of things.

00:34:39 ◼   ► I think that they're gonna be like me

00:34:41 ◼   ► where obviously Apple's very late to the idea

00:34:44 ◼   ► of having an always-on iPhone display.

00:34:47 ◼   ► And for years, the longer you've been on the iPhone,

00:34:50 ◼   ► the more I think ingrained it is is the idea

00:34:53 ◼   ► that one of the top ways to preserve your battery

00:34:56 ◼   ► is to keep the screen off as much as you can

00:34:59 ◼   ► and going back further in time,

00:35:02 ◼   ► to keep the brightness a little dimmer

00:35:05 ◼   ► than you'd like it to be, and you could really eke out

00:35:07 ◼   ► a lot more all-day battery life

00:35:10 ◼   ► in the early era of smartphones.

00:35:13 ◼   ► By keeping the brightness,

00:35:14 ◼   ► this doesn't actually look great,

00:35:16 ◼   ► but you keep it easy enough to read

00:35:18 ◼   ► but not as bright as you'd really like it to be,

00:35:20 ◼   ► but you could definitely see,

00:35:23 ◼   ► oh, I get through all day now,

00:35:25 ◼   ► whereas when I had the brightness up where it looks best,

00:35:27 ◼   ► it's dead by eight o'clock.

00:35:29 ◼   ► So it's just ingrained in your habit as an iPhone user to,

00:35:33 ◼   ► if you're not using it, you want the screen off.

00:35:36 ◼   ► - Yeah. - It's driving me nuts

00:35:39 ◼   ► that the goddamn screen's always on.

00:35:41 ◼   ► So here's the other question,

00:35:43 ◼   ► the thing I wound up with in the review.

00:35:45 ◼   ► - You can turn it off.

00:35:46 ◼   ► - What is the purpose of the always-on display?

00:35:49 ◼   ► - Cynically, my answer is they need to add more stuff

00:35:53 ◼   ► to the iPhone every year,

00:35:55 ◼   ► and they finally got to the point

00:35:56 ◼   ► where this was on the list.

00:35:58 ◼   ► I don't think there's a point beyond it,

00:36:00 ◼   ► 'cause they're not attracting Android switchers

00:36:03 ◼   ► because they've added an always-on display,

00:36:05 ◼   ► especially one like this.

00:36:07 ◼   ► - I think part of it is that,

00:36:09 ◼   ► and they wanted to do it their way,

00:36:11 ◼   ► and their way means showing off technically

00:36:14 ◼   ► in a way that nobody else can compete with, right?

00:36:17 ◼   ► I don't think there's a phone on the market

00:36:18 ◼   ► that could possibly, and like you said,

00:36:20 ◼   ► if there is a noticeable battery life detriment to this,

00:36:24 ◼   ► it's not so bad that we're not getting through a full day

00:36:26 ◼   ► with the iPhone 14 Pro, right?

00:36:28 ◼   ► I mean- - Yeah.

00:36:30 ◼   ► No, happily getting through a full day.

00:36:31 ◼   ► I would say that maybe they waited to add,

00:36:33 ◼   ► this is the non-clinical answer,

00:36:35 ◼   ► they needed to get to, what's it, the A16,

00:36:38 ◼   ► with its battery draw against the battery in this thing,

00:36:41 ◼   ► and they could finally add it in an acceptable rate

00:36:44 ◼   ► of power consumption, 'cause they got the chip

00:36:47 ◼   ► that's efficient enough to pull it off.

00:36:50 ◼   ► I'm sure that it's some mishmash of those things.

00:36:53 ◼   ► - Yeah, and the other thing, I don't understand it.

00:36:55 ◼   ► If I ever had the opportunity to pick somebody's brain

00:36:58 ◼   ► for an hour and have them explain it to me,

00:37:00 ◼   ► I understand how going from like a 60 hertz refresh

00:37:03 ◼   ► to 120 is technically difficult, right?

00:37:07 ◼   ► Higher frame rate is just,

00:37:09 ◼   ► you don't even have to understand how cameras work

00:37:12 ◼   ► or displays work.

00:37:14 ◼   ► Going faster is harder.

00:37:16 ◼   ► I've never quite understood why going to one hertz

00:37:20 ◼   ► is technically difficult, but I am to understand

00:37:23 ◼   ► that it's actually incredibly difficult,

00:37:26 ◼   ► that updating once per second is actually really, really hard

00:37:29 ◼   ► and that these displays are also very, very expensive

00:37:33 ◼   ► to produce.

00:37:34 ◼   ► It really does justify the price delta beyond,

00:37:40 ◼   ► marketing segmentation at just a pure cost

00:37:43 ◼   ► to produce these devices way, the display,

00:37:46 ◼   ► the promotion displays are really more expensive

00:37:49 ◼   ► than the ones in the iPhone 14 non-pro.

00:37:54 ◼   ► - Is that a one hertz difficulty

00:37:57 ◼   ► or is that a promotion from one to 120 hertz difficulty?

00:38:00 ◼   ► - I am to understand that, well,

00:38:01 ◼   ► 'cause you have to have promotion to go to one hertz, right?

00:38:04 ◼   ► - Sure. - Right,

00:38:05 ◼   ► because nobody's gonna buy a display

00:38:06 ◼   ► that only updates it once a second.

00:38:08 ◼   ► (laughing)

00:38:10 ◼   ► Although I guess that's sort of like,

00:38:13 ◼   ► I guess that's like a Kindle.

00:38:15 ◼   ► - Yeah, it's like many e-ink displays,

00:38:17 ◼   ► but also Apple's very serious about screen time.

00:38:19 ◼   ► If they just locked you into once per second

00:38:21 ◼   ► for a couple hours a day,

00:38:23 ◼   ► I mean, how do you solve the social media problem?

00:38:24 ◼   ► - Yeah, that would be a good thing to do.

00:38:27 ◼   ► And if you have your kid set on a schedule like that,

00:38:29 ◼   ► you could be like, you know what?

00:38:30 ◼   ► You can use your phones and your devices

00:38:32 ◼   ► as much as you want after seven o'clock at night,

00:38:34 ◼   ► but it'll be at one hertz.

00:38:36 ◼   ► (laughing)

00:38:38 ◼   ► - Yeah, TikTok is effectively over-prepared.

00:38:40 ◼   ► - Yeah. (laughing)

00:38:43 ◼   ► TikTok at one frame per second.

00:38:45 ◼   ► (laughing)

00:38:46 ◼   ► Oh, that would be great.

00:38:48 ◼   ► Mine, yeah, and the promotion part,

00:38:51 ◼   ► the fact that it dynamically shifts

00:38:53 ◼   ► from 120 all the way down to one.

00:38:55 ◼   ► Also, apparently, well, of course,

00:38:56 ◼   ► I mean, that does sound technically difficult,

00:38:59 ◼   ► even as a total layperson not even understanding it.

00:39:01 ◼   ► You just think, yeah, that seems really wild,

00:39:04 ◼   ► especially if it's done in a way

00:39:05 ◼   ► that the user is never, ever, ever supposed to notice

00:39:08 ◼   ► and, in fact, I never, ever notice

00:39:10 ◼   ► that it always seems to be running at 120 to me.

00:39:13 ◼   ► Difficult to do and expensive to produce, I get it.

00:39:17 ◼   ► Here's my non-cynical answer

00:39:19 ◼   ► to what they think the purpose of the always-on display is,

00:39:23 ◼   ► which is these live activities, which aren't out yet.

00:39:28 ◼   ► So it really makes it a hard marketing sell at the moment.

00:39:34 ◼   ► It's, I guess, coming in Iowa 16.1

00:39:38 ◼   ► because the beta, the first beta for 16.1

00:39:41 ◼   ► came out like two days ago and now it's been there.

00:39:43 ◼   ► - Yeah, and they have been saying this year

00:39:45 ◼   ► and it's September, so it feels like it's gotta be

00:39:48 ◼   ► in this next round.

00:39:49 ◼   ► - Yeah, but on the other hand,

00:39:50 ◼   ► they usually get to at least the .2 by the end of the year,

00:39:54 ◼   ► if not the .3, right?

00:39:56 ◼   ► They've sort of, and I think to their credit,

00:39:59 ◼   ► I think it's actually worked out great,

00:40:01 ◼   ► even though it's badgering users to get to,

00:40:04 ◼   ► I mean, what's iOS 15 up to?

00:40:06 ◼   ► A 15.7, I think?

00:40:07 ◼   ► Maybe it's 15.6 or wherever it finished,

00:40:11 ◼   ► but they get six or seven of these point updates

00:40:15 ◼   ► out throughout the year, all the way up through the summer

00:40:18 ◼   ► while they're already working on the next year's thing

00:40:21 ◼   ► and break features apart into them.

00:40:23 ◼   ► So it's either coming out, I don't know,

00:40:25 ◼   ► next month or sometime this year,

00:40:28 ◼   ► but it does, if that's sort of the point,

00:40:30 ◼   ► and it makes sense that, okay, the hardware's the thing

00:40:34 ◼   ► that is set in motion two years,

00:40:38 ◼   ► at least two years in advance.

00:40:39 ◼   ► And they probably knew more than two years,

00:40:42 ◼   ► I guess three or four years ago,

00:40:44 ◼   ► that this would be the year when the iPhone 14 Pros

00:40:48 ◼   ► should have this always on display.

00:40:52 ◼   ► So that meant the software,

00:40:53 ◼   ► and if the reason is to show off these live activities

00:40:57 ◼   ► so that you could just leave your phone at the desk

00:40:59 ◼   ► and have the Packers game in a live activity

00:41:04 ◼   ► while you're doing something else,

00:41:06 ◼   ► and every time you glance at the phone,

00:41:08 ◼   ► the score is accurate and the time remaining is accurate

00:41:12 ◼   ► to within 15, 30 seconds or something like that,

00:41:15 ◼   ► it makes sense that they're coming out in the same year.

00:41:18 ◼   ► And I think it's just, it's sort of, ah,

00:41:21 ◼   ► unfortunately this feature and software

00:41:23 ◼   ► wasn't ready in time in September.

00:41:26 ◼   ► But is that even, no matter how useful these live activities

00:41:29 ◼   ► are going to prove once we have them,

00:41:31 ◼   ► and we don't have them yet, right?

00:41:32 ◼   ► None of, it's not even like Apple has them

00:41:35 ◼   ► and third parties have to wait till later this year.

00:41:38 ◼   ► The live activities API just isn't in iOS 16.

00:41:41 ◼   ► I still don't know if it's worth it, right?

00:41:44 ◼   ► I don't know.

00:41:45 ◼   ► Maybe that's just me though, that I don't,

00:41:47 ◼   ► if I was going to follow the game,

00:41:49 ◼   ► it wouldn't be by following it on my iPhone

00:41:53 ◼   ► while it's sitting on a table.

00:41:55 ◼   ► (laughing)

00:41:57 ◼   ► - Well, maybe, I mean, there's an element.

00:41:58 ◼   ► Do you do the thing where you flip your phone over

00:42:01 ◼   ► when you're like at a restaurant or you're talking to,

00:42:03 ◼   ► I do this all the time.

00:42:04 ◼   ► - I keep it in my pocket is what I do.

00:42:07 ◼   ► - So yeah, so I'm one of these people

00:42:09 ◼   ► that takes their phone out and then to indicate

00:42:11 ◼   ► that I'm actually paying attention here.

00:42:12 ◼   ► - Right.

00:42:13 ◼   ► - Live activities, by the way, to me overall

00:42:16 ◼   ► seems like the feature of iOS 16.

00:42:18 ◼   ► Like maybe the most important feature of iOS 16.

00:42:22 ◼   ► It's hard to evaluate.

00:42:23 ◼   ► But you know, the dynamic island is built on live activities.

00:42:27 ◼   ► The promise of that whole thing depends on that shipping

00:42:29 ◼   ► and developers using it.

00:42:31 ◼   ► So I could see a world where, yeah,

00:42:34 ◼   ► there's a game on that I want to pay attention to,

00:42:37 ◼   ► but I'm out and talking to someone

00:42:38 ◼   ► and instead of flipping my phone over,

00:42:39 ◼   ► the score is updating at one hertz.

00:42:41 ◼   ► - Yeah, but on the other hand,

00:42:42 ◼   ► you can see how you do it.

00:42:43 ◼   ► - Doesn't this defeat the purpose though

00:42:45 ◼   ► with the screen being so bright?

00:42:47 ◼   ► (laughing)

00:42:49 ◼   ► Right, so me and you go out to lunch or dinner

00:42:53 ◼   ► or something like that and you want to do your thing,

00:42:56 ◼   ► which I try to keep my phone in my pocket

00:42:58 ◼   ► in such social situations,

00:43:00 ◼   ► but you want to make it seem as though you're engaged,

00:43:04 ◼   ► you're present in the conversation at the table,

00:43:06 ◼   ► but you are watching the Packers

00:43:09 ◼   ► or trying to stay up to date,

00:43:10 ◼   ► 'cause damn it, who the hell decided to have this dinner

00:43:13 ◼   ► when the Packers were on Thursday Night Football?

00:43:15 ◼   ► And there's your phone at this crazy brightness.

00:43:18 ◼   ► (laughing)

00:43:20 ◼   ► - Right, it would make more sense at black and white

00:43:22 ◼   ► than just the scores.

00:43:23 ◼   ► - Yeah, again, I think Apple wants you

00:43:27 ◼   ► to use your phone less.

00:43:28 ◼   ► I saw Tim Cook and Johnny Ivan learn pile jobs at Code,

00:43:32 ◼   ► and Kara is always saying,

00:43:34 ◼   ► the reason that journalists are here is to ask questions.

00:43:36 ◼   ► So I always go and ask questions.

00:43:37 ◼   ► And I was like, you guys are talking about

00:43:39 ◼   ► how much Steve Jobs hates social networks.

00:43:41 ◼   ► You make the phones of the social networks run on,

00:43:44 ◼   ► and he's like, yeah, we have screen time.

00:43:45 ◼   ► We want you to use your phone less.

00:43:46 ◼   ► And so I get it.

00:43:48 ◼   ► There's some element of this where the always on display

00:43:52 ◼   ► theoretically lets you use your phone less,

00:43:54 ◼   ► because the information is passively coming to you.

00:43:57 ◼   ► But it's so bright that it still feels like

00:43:59 ◼   ► it's actively coming to you.

00:44:00 ◼   ► - Yeah. (laughing)

00:44:03 ◼   ► I guess that's, we'll see.

00:44:04 ◼   ► I don't wanna pass judgment on the live activities

00:44:07 ◼   ► before I've used it, because it seems innovative

00:44:10 ◼   ► and new enough that one of those things

00:44:12 ◼   ► where my imagination of how little I might use it

00:44:14 ◼   ► is I might be missing the ballpark.

00:44:16 ◼   ► - Well, I think this is why we should start talking

00:44:18 ◼   ► about the island.

00:44:19 ◼   ► The point of the island is live activity.

00:44:21 ◼   ► Let's take a break though first before we do.

00:44:24 ◼   ► I gotta take care of some business here, Nely.

00:44:26 ◼   ► You see, you don't know anything about running

00:44:27 ◼   ► a internet publication.

00:44:30 ◼   ► (laughing)

00:44:31 ◼   ► - No, I don't make any money.

00:44:32 ◼   ► I just spend money.

00:44:33 ◼   ► That's the great part of my game.

00:44:35 ◼   ► - I've got bills to pay, my friend.

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00:45:16 ◼   ► It is not one of these things like all of a sudden

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00:45:49 ◼   ► but you need something that you know is on your computer,

00:45:51 ◼   ► but you want to get it from your phone,

00:45:53 ◼   ► well, they have iOS, Android apps.

00:45:55 ◼   ► You can get any of your stuff that's in your backup.

00:45:57 ◼   ► If you need all of your data,

00:46:00 ◼   ► you can just sign into Backblaze on another device

00:46:03 ◼   ► and start downloading it.

00:46:04 ◼   ► That'll work.

00:46:05 ◼   ► That's one way to do it.

00:46:06 ◼   ► If you just need one file from another machine,

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00:46:51 ◼   ► but I've heard from readers and listeners over the years

00:46:53 ◼   ► who have, and they're like, "I couldn't believe it.

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00:47:28 ◼   ► I use them.

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00:47:31 ◼   ► My thanks to them.

00:47:32 ◼   ► All right, Dynamic Island time.

00:47:34 ◼   ► (laughing)

00:47:35 ◼   ► - So it's why I'm here, man.

00:47:37 ◼   ► I'm playing with it right now

00:47:38 ◼   ► while you're reading these ads, just to--

00:47:40 ◼   ► - Oh, I love the Dynamic Island.

00:47:42 ◼   ► - It's pretty fun.

00:47:43 ◼   ► - I liked your take on it.

00:47:44 ◼   ► I think you're underestimating it already, though.

00:47:46 ◼   ► I think it's already so super useful.

00:47:48 ◼   ► I think you get it.

00:47:49 ◼   ► I'm not saying you're wrong.

00:47:51 ◼   ► I just still think you're ever so slightly missing

00:47:56 ◼   ► how genius it is.

00:47:57 ◼   ► - So okay, my take, just for the audience,

00:47:58 ◼   ► I mean, you should obviously go read my review.

00:48:00 ◼   ► Stop listening to this podcast, go read my review,

00:48:01 ◼   ► watch the video, it's great.

00:48:02 ◼   ► My take on it is basically connected

00:48:04 ◼   ► to my feelings about live activities,

00:48:06 ◼   ► that Apple's building this cool system

00:48:10 ◼   ► that will allow more apps to sort of talk to you ambiently.

00:48:13 ◼   ► And the Dynamic Island, it's the pinnacle of that system.

00:48:18 ◼   ► I mean, the tech behind it is cool.

00:48:21 ◼   ► The subpixel anti-aliasing is cool.

00:48:23 ◼   ► It really does look like a secondary display

00:48:26 ◼   ► on top of your display, unless you're in sunlight.

00:48:29 ◼   ► But fine, physics has some limits.

00:48:32 ◼   ► So I think that part's really cool.

00:48:34 ◼   ► I think as you experience it today,

00:48:39 ◼   ► it is like most of the things that you're doing on it

00:48:43 ◼   ► are things that you don't interact with.

00:48:44 ◼   ► - Like I disagree. - That to me is a good.

00:48:46 ◼   ► - All right.

00:48:47 ◼   ► - That's the road that has to be gone down.

00:48:49 ◼   ► - Let me say this though.

00:48:50 ◼   ► Let me just take a moment and no joke, no sarcasm

00:48:54 ◼   ► to tell people to go read Neelai's review.

00:48:57 ◼   ► But really, honestly, here's where I get

00:49:01 ◼   ► to undermine you slightly.

00:49:03 ◼   ► Go watch the video review because that's where you capture

00:49:08 ◼   ► the crazy subpixel anti-aliasing stuff that they're doing

00:49:13 ◼   ► to make it super smooth.

00:49:17 ◼   ► Even at like 460 pixels per inch on the display,

00:49:21 ◼   ► they're actually subpixel anti-aliasing

00:49:25 ◼   ► the round black corners of the Dynamic Island

00:49:28 ◼   ► to make them even smoother, which I wish,

00:49:31 ◼   ► oh, this is one of those times where I really wish

00:49:34 ◼   ► I had my eyes from 20 years ago.

00:49:38 ◼   ► 'Cause I know I'd notice it.

00:49:40 ◼   ► And it's like, I'm too old,

00:49:41 ◼   ► my eyes have gone through too much shit.

00:49:43 ◼   ► Like I could see that it looks beautiful,

00:49:45 ◼   ► but I can't tell that they're doing that.

00:49:46 ◼   ► But I love that they're doing it.

00:49:48 ◼   ► (laughing)

00:49:49 ◼   ► - Well, Apple cares more about corners on displays

00:49:54 ◼   ► than any company in the history of the world, I think.

00:49:57 ◼   ► - No.

00:49:58 ◼   ► - So all on the LCD iPhones, when I saw those,

00:50:00 ◼   ► the liquid retina branding was just

00:50:02 ◼   ► that it was a round LCD display.

00:50:05 ◼   ► And they had built special little apertures

00:50:07 ◼   ► for the pixels in the corners to make them perfectly round.

00:50:10 ◼   ► That was a whole branding.

00:50:11 ◼   ► They branded the whole thing 'cause they were so proud of it.

00:50:14 ◼   ► They've done OLED subpixel anti-aliasing for years

00:50:18 ◼   ► on the static corners of the display.

00:50:21 ◼   ► And then the Island, they talked about it.

00:50:22 ◼   ► They have built the ability inside the A16

00:50:27 ◼   ► to now do that subpixel anti-aliasing

00:50:29 ◼   ► at 120 frames per second, 120 hertz.

00:50:32 ◼   ► So that is just cool.

00:50:34 ◼   ► Like I will appreciate that about Apple

00:50:36 ◼   ► more than anything, I always have.

00:50:38 ◼   ► Like they care about displays,

00:50:39 ◼   ► they care about this level of displays.

00:50:41 ◼   ► And so whenever I have a chance to like

00:50:44 ◼   ► point a macro lens at a screen, I'm gonna take it.

00:50:47 ◼   ► I'm always gonna take that shot.

00:50:49 ◼   ► Like give me the opportunity, I'll do it.

00:50:51 ◼   ► And so here it's cool.

00:50:52 ◼   ► It's like hard to see, like you have to really see it,

00:50:54 ◼   ► but no one else is doing this like this.

00:50:57 ◼   ► Even the rest of iOS, the anti-aliasing is abstracted out

00:51:02 ◼   ► to the sort of like the symbolic pixel level,

00:51:05 ◼   ► not the actual hardware subpixels.

00:51:07 ◼   ► - Right.

00:51:08 ◼   ► Yeah, and I think you nailed it exactly right

00:51:10 ◼   ► in your review where it's,

00:51:12 ◼   ► and it is exactly like the way they put

00:51:17 ◼   ► this inordinate attention into the actual round corners

00:51:20 ◼   ► of the display to go to the greatest possible length

00:51:25 ◼   ► that they can to make it seem like the display

00:51:29 ◼   ► actually has perfectly round corners,

00:51:32 ◼   ► which is not the way displays work and can't work, right?

00:51:35 ◼   ► There are no rounded, round cornered pixels up in a corner,

00:51:40 ◼   ► but they'll go to this length of actually going

00:51:43 ◼   ► to subpixel anti-aliasing,

00:51:45 ◼   ► even though the actual pixels are so tiny

00:51:48 ◼   ► to make the hardware display look like it actually

00:51:51 ◼   ► has the round corners that it's supposed to.

00:51:54 ◼   ► And in that exact same way,

00:51:55 ◼   ► they're doing subpixel anti-aliasing with the dynamic island

00:51:59 ◼   ► to make it seem like it's a hardware cutout

00:52:02 ◼   ► that grows and shrinks and has content.

00:52:05 ◼   ► - Yeah, I mean, it's cool.

00:52:07 ◼   ► It's just cool as hell.

00:52:09 ◼   ► Like I'm saying, I think the concept is there.

00:52:12 ◼   ► I think you are confident that a year from now

00:52:14 ◼   ► it will realize its promise and my nature,

00:52:18 ◼   ► I think at this point people have heard us talk about it,

00:52:20 ◼   ► I've had fun many years in a row,

00:52:21 ◼   ► my nature is let's wait and see.

00:52:23 ◼   ► Like you gotta ship the API, the developer's gotta use it.

00:52:26 ◼   ► We have to, Apple's gotta make sure that Uber

00:52:29 ◼   ► doesn't like stick ads in it.

00:52:30 ◼   ► Like there's a lot to come here.

00:52:33 ◼   ► And so I'm just more on the wait and see side of things.

00:52:36 ◼   ► - My take is that even if, I think the potential,

00:52:40 ◼   ► it still hasn't reached the full potential,

00:52:42 ◼   ► but where it is today,

00:52:44 ◼   ► where I've been using it for the last week,

00:52:46 ◼   ► even if it didn't get any better,

00:52:48 ◼   ► it's already something I would never wanna go without.

00:52:50 ◼   ► Here's my example.

00:52:52 ◼   ► I was in New York two days ago,

00:52:54 ◼   ► and I know my way around midtown,

00:52:57 ◼   ► but I had to meet some friend, a friend and some other people

00:53:02 ◼   ► and I just, I didn't wanna be late.

00:53:04 ◼   ► I had just enough time.

00:53:05 ◼   ► So I took the walking directions.

00:53:07 ◼   ► If I weren't testing the iPhone,

00:53:09 ◼   ► would I really have needed walking directions?

00:53:11 ◼   ► No, the numbers in Manhattan tell you where to go.

00:53:14 ◼   ► But I was like, you know what, let me do this.

00:53:16 ◼   ► Let me pretend like I need the walking direction.

00:53:18 ◼   ► So that's slightly, what's the word, constrained,

00:53:21 ◼   ► not constrained, but construed?

00:53:23 ◼   ► - Artificial, yeah.

00:53:24 ◼   ► - But I was listening to podcast in Overcast,

00:53:28 ◼   ► which has not been updated for the Dynamic Island

00:53:32 ◼   ► because the APIs, there are no APIs for the Dynamic Island

00:53:35 ◼   ► that are public yet, and Marco Arment obviously

00:53:38 ◼   ► didn't know about it beforehand.

00:53:39 ◼   ► So just using the regular version of Overcast

00:53:43 ◼   ► that had no idea the Dynamic Island existed,

00:53:46 ◼   ► but uses the now playing APIs in iOS,

00:53:49 ◼   ► and like a typical tech-obsessed,

00:53:53 ◼   ► short attention span person, while I'm walking

00:53:55 ◼   ► through Midtown Manhattan, I'm texting people

00:53:58 ◼   ► and tweeting and reading Twitter on my phone.

00:54:02 ◼   ► And I've got the live directions constantly up there

00:54:06 ◼   ► as the, I've got two things.

00:54:08 ◼   ► Now I'm actually using two things in the Dynamic Island.

00:54:12 ◼   ► The live directions get the left side.

00:54:16 ◼   ► When there's two things, one of them gets

00:54:18 ◼   ► the bigger chunk on the left side,

00:54:20 ◼   ► and the other one just gets a little circle

00:54:23 ◼   ► on the right side.

00:54:24 ◼   ► That was Overcast, and I also did, I really did,

00:54:28 ◼   ► this wasn't faked for the sense of dicking around

00:54:31 ◼   ► with the Dynamic Island.

00:54:33 ◼   ► While I'm crossing certain streets and stuff,

00:54:35 ◼   ► or something happens, or I got distracted

00:54:39 ◼   ► while I was texting somebody, and I wanted to go back

00:54:42 ◼   ► 30 seconds in the podcast 'cause I actually sort of

00:54:44 ◼   ► wasn't paying attention there.

00:54:46 ◼   ► It just, there I am, long press on Overcast

00:54:48 ◼   ► in the Dynamic Island, the now playing,

00:54:51 ◼   ► actual playback controls come down,

00:54:54 ◼   ► I hit 30 seconds back, tap away, it goes back,

00:54:57 ◼   ► and I'm there, and there's no context switching.

00:55:00 ◼   ► I'm still, I never left messages.

00:55:03 ◼   ► I'm still there in the messages conversation

00:55:06 ◼   ► without leaving, it's no context switch.

00:55:08 ◼   ► And oh, the turn-by-turn wants me to turn left to go,

00:55:13 ◼   ► or turn right and go down Broadway.

00:55:16 ◼   ► It's really useful as is without live activities yet,

00:55:20 ◼   ► just with things like turn-by-turn, and the phone calls,

00:55:25 ◼   ► and the now playing, and the stuff

00:55:27 ◼   ► that already just goes there.

00:55:29 ◼   ► And it's, to me, a real triumph.

00:55:32 ◼   ► I've been skeptical about this whole movement towards,

00:55:36 ◼   ► which what I think is best described as declarative UI,

00:55:41 ◼   ► which is Swift U, and Swift UI is one example

00:55:43 ◼   ► of this movement towards declarative UI,

00:55:45 ◼   ► which is instead of designing everything to be pixel perfect,

00:55:50 ◼   ► and this is exactly what it's going to look like.

00:55:52 ◼   ► It'll have a white background,

00:55:54 ◼   ► and it will be exactly this size or this size.

00:55:58 ◼   ► Here's the three exact sizes it'll be,

00:56:00 ◼   ► and here's the exact layout.

00:56:02 ◼   ► You just declare where stuff will be.

00:56:04 ◼   ► This goes on the left, this goes on the right,

00:56:06 ◼   ► and this is, it's just sort of mid-size.

00:56:08 ◼   ► Everything, without ever having known about it,

00:56:12 ◼   ► the overcast playback controls look perfect,

00:56:15 ◼   ► even though on the lock screen,

00:56:17 ◼   ► which is what was known to be where now playing stuff,

00:56:22 ◼   ► like when you're listening to a podcast

00:56:23 ◼   ► and you can still control it from your lock screen now,

00:56:26 ◼   ► it has a white background, right?

00:56:28 ◼   ► So it's a total different color scheme.

00:56:30 ◼   ► No software, no software update necessary.

00:56:35 ◼   ► It already just works.

00:56:36 ◼   ► It's a terrific experience.

00:56:40 ◼   ► - Yeah, look, I'm not discounting

00:56:42 ◼   ► that it's a good experience.

00:56:44 ◼   ► I think what I'm saying is I think

00:56:47 ◼   ► the point of the iPhone is apps,

00:56:50 ◼   ► and when I am doing turn-by-turn directions,

00:56:54 ◼   ► I'm most often in a car where I probably

00:56:57 ◼   ► should not have another app open on my phone, right?

00:57:01 ◼   ► I give the whole screen to that thing,

00:57:03 ◼   ► and I did the walking directions test too,

00:57:05 ◼   ► and I was like, I shouldn't be using my phone like this.

00:57:09 ◼   ► That's actually how I felt in that moment.

00:57:11 ◼   ► I am contriving some sort of test to make this happen,

00:57:17 ◼   ► and the moment when you've got that many things going on,

00:57:22 ◼   ► it felt like the things that are available right now

00:57:25 ◼   ► do not rise to, I need to have these three things going on.

00:57:29 ◼   ► I could see, okay, there's a Packers game going on

00:57:33 ◼   ► that I need to pay attention to,

00:57:34 ◼   ► but I'm texting someone else,

00:57:36 ◼   ► and I've got a timer going 'cause I'm cooking.

00:57:40 ◼   ► I can imagine the situation in my head,

00:57:43 ◼   ► but I can't review it today.

00:57:45 ◼   ► - I really just think it's terrific,

00:57:48 ◼   ► but the flip side, and this is where I,

00:57:52 ◼   ► again, I haven't caught up 'cause I didn't publish

00:57:54 ◼   ► till super late last night.

00:57:55 ◼   ► I've read your review, I've read Joanna's.

00:57:57 ◼   ► Again, I'm not trying to toot my own horn.

00:58:00 ◼   ► Maybe I'm off in left field,

00:58:03 ◼   ► but I spent a lot of time in my review

00:58:05 ◼   ► talking about the fact that all of these cool things,

00:58:08 ◼   ► you can't do them, and you're not going to be able

00:58:11 ◼   ► to do them on any other phones

00:58:13 ◼   ► except the 14 Pro and Pro Max.

00:58:16 ◼   ► Not the 13 Pro.

00:58:18 ◼   ► If you bought a 13 Pro last year for 15 or $1,600,

00:58:22 ◼   ► you don't get it, and if you buy a brand new iPhone 14,

00:58:27 ◼   ► not Pro, this year, and you can get 'em,

00:58:31 ◼   ► I forget how much they cost with 512 megabytes.

00:58:33 ◼   ► They're like $1,400 or 1,300.

00:58:36 ◼   ► They're in the same, well into the same price range

00:58:38 ◼   ► as the Pro models with lower storage.

00:58:41 ◼   ► You don't get this at all.

00:58:43 ◼   ► You do get it on the lock screen, right?

00:58:46 ◼   ► You'll get live activities on the lock screen,

00:58:48 ◼   ► and you will get live activities

00:58:50 ◼   ► when whatever is providing the live activity

00:58:55 ◼   ► decides to send you an update,

00:58:57 ◼   ► and the best example of that is one

00:58:59 ◼   ► we're already familiar with is maps,

00:59:02 ◼   ► turn-by-turn directions, which has worked like that

00:59:05 ◼   ► for years already, where while you're using the phone

00:59:08 ◼   ► and maps wants you to turn left on whatever street,

00:59:13 ◼   ► it pops up at the top as a panel

00:59:17 ◼   ► and tells you to do that, but you don't tell maps,

00:59:20 ◼   ► "Hey, tell me what I'm doing again," and show that panel.

00:59:24 ◼   ► It comes up on its own, and you also can't keep it there.

00:59:28 ◼   ► It's fleeting.

00:59:30 ◼   ► I don't know what the timeout is,

00:59:31 ◼   ► but it's like five seconds or something like that,

00:59:33 ◼   ► and no matter what you do, it's going to disappear.

00:59:37 ◼   ► That's the experience every other iPhone is going to have,

00:59:41 ◼   ► where you either go to the lock screen to see these things,

00:59:45 ◼   ► or you wait for the thing to send you an update,

00:59:49 ◼   ► whereas iPhone 14 Pro users have them up there

00:59:53 ◼   ► in a dynamic island, and every time they want to expand

00:59:56 ◼   ► or compact them, it's up to them.

01:00:00 ◼   ► That is bananas to me, in a way.

01:00:02 ◼   ► I know why Apple did it this way.

01:00:04 ◼   ► I get it, but I can't remember in all my years

01:00:09 ◼   ► of using the Mac, there's never been something like that

01:00:12 ◼   ► on the Mac, where if you have a years-old Mac

01:00:17 ◼   ► but you're using the newest version of macOS,

01:00:20 ◼   ► it may not look as cool, but there's no major interaction

01:00:24 ◼   ► feature that only the users of the latest MacBook Pro get.

01:00:30 ◼   ► - I can think of one, but we all hated it.

01:00:31 ◼   ► It was the Touch Bar.

01:00:33 ◼   ► - Yeah, but even that wasn't,

01:00:34 ◼   ► that was, but that was literally hardware.

01:00:39 ◼   ► - That's true, that is true.

01:00:40 ◼   ► I guess that Apple wants to think of this as hardware,

01:00:42 ◼   ► so that's why my mind leaps to it.

01:00:43 ◼   ► - Yeah, the Touch Bar's a good example.

01:00:45 ◼   ► It's the closest they ever got with the Mac,

01:00:47 ◼   ► but it was literal hardware, and I'll just put it in

01:00:50 ◼   ► as an asterisk that I didn't hate it, I just didn't love it.

01:00:53 ◼   ► I was like the weirdo who was totally ambivalent about it.

01:00:57 ◼   ► - I was not.

01:00:58 ◼   ► Most of the guests, most of my regular guests

01:01:00 ◼   ► on this show are on your side.

01:01:03 ◼   ► So I always say it in a small voice,

01:01:06 ◼   ► 'cause I feel so clearly on the wrong side

01:01:09 ◼   ► of people whose opinion I trust

01:01:10 ◼   ► that I suspect my ambivalence is wrong.

01:01:12 ◼   ► - I know some people love it, but not me.

01:01:14 ◼   ► Here's what I'll say, I think that's actually maybe fine.

01:01:16 ◼   ► So the genius of this whole island is that it is

01:01:20 ◼   ► an extension of live activities, which we have yet to see.

01:01:23 ◼   ► - But also now playing, also Call Kit, also--

01:01:25 ◼   ► - Yeah, but all that stuff is kind of rolling into it

01:01:28 ◼   ► from my understanding.

01:01:30 ◼   ► This is the stuff as it works now.

01:01:31 ◼   ► There's some incoming call stuff, right?

01:01:34 ◼   ► Call Kit can use it, but when live activities rolls out,

01:01:37 ◼   ► those apps will get a kind of, like third-party apps

01:01:39 ◼   ► will get a better version of incoming calls.

01:01:40 ◼   ► So they're basically taking all these alerts and indicators

01:01:43 ◼   ► that just sort of populate the top of your screen,

01:01:45 ◼   ► they're combining them with live activities,

01:01:47 ◼   ► and they're building this new alert system,

01:01:49 ◼   ► which I think is very smart.

01:01:51 ◼   ► I said this in the review, I love the name Dynamic Island

01:01:55 ◼   ► because everyone wants to say it, and then I get to--

01:01:57 ◼   ► - I do too.

01:01:59 ◼   ► - But then I get to just talk about the nature

01:02:02 ◼   ► and philosophy of smartphone alerts.

01:02:04 ◼   ► - Yes, yes.

01:02:05 ◼   ► - And I get to talk about that with you, Joanna,

01:02:10 ◼   ► and not so many other people, but now other people

01:02:12 ◼   ► are like Dynamic Island, and I'm like,

01:02:13 ◼   ► let me tell you about the nature and philosophy

01:02:15 ◼   ► of smartphone alerts.

01:02:15 ◼   ► So that's great for me, personally.

01:02:17 ◼   ► But developers have to buy into it, they've gotta use it.

01:02:22 ◼   ► And so if you build the live activity,

01:02:24 ◼   ► my understanding of it is you basically just have

01:02:28 ◼   ► to make one other view for the widget.

01:02:31 ◼   ► The actual logic of it, the API usage,

01:02:34 ◼   ► even most of the display is like the same.

01:02:38 ◼   ► You just have to build this other view

01:02:39 ◼   ► and then this other minimal view

01:02:41 ◼   ► where you go down to just the icon.

01:02:43 ◼   ► That's genius, right?

01:02:45 ◼   ► It's fundamentally genius that Apple's like leveraging it up

01:02:49 ◼   ► all the way to the island.

01:02:51 ◼   ► So I think a year from now, when the island comes

01:02:53 ◼   ► to the iPhone, regular iPhone 15, or even two years from now,

01:02:57 ◼   ► the massive users buy those--

01:02:59 ◼   ► - I don't know this, I'm not using any little birdie info.

01:03:03 ◼   ► I'm only speculating on how important this is

01:03:06 ◼   ► to the marketing behind the Pro.

01:03:09 ◼   ► It won't be next year.

01:03:10 ◼   ► - Sure, but by the time it does trickle down

01:03:13 ◼   ► to the mainstream phone, like the developer

01:03:16 ◼   ► and app ecosystem will be ready for the mass audience

01:03:21 ◼   ► to get immediate value.

01:03:22 ◼   ► Whereas right now, we're all kind of an early adopter stage

01:03:25 ◼   ► of how is everyone gonna use it?

01:03:27 ◼   ► Does this make any sense?

01:03:28 ◼   ► Let's tweet about it.

01:03:29 ◼   ► And I don't think that that makes sense

01:03:31 ◼   ► for the mass audience.

01:03:32 ◼   ► - Yeah, and the thing I'm wondering about is,

01:03:35 ◼   ► so I think there's two reasons that Apple has made this

01:03:39 ◼   ► an iPhone 14 Pro only feature.

01:03:42 ◼   ► Because, and I think I mentioned this in my review,

01:03:46 ◼   ► that it's not too hard to imagine how they could have turned

01:03:49 ◼   ► the notch into a dynamic peninsula.

01:03:53 ◼   ► And it wouldn't look as cool, but that they could do

01:03:56 ◼   ► something with the interface to put these same things

01:03:59 ◼   ► up there, and like when something's going on.

01:04:02 ◼   ► Like remember when the notch first came out,

01:04:04 ◼   ► and there were a lot of people, a lot of people,

01:04:07 ◼   ► it was very, super controversial.

01:04:08 ◼   ► Because the idea wasn't that you shouldn't make screens

01:04:12 ◼   ► that go edge to edge, it's that okay,

01:04:13 ◼   ► but if you've still gotta put the sensors up there,

01:04:16 ◼   ► and you're using OLED, which has these super black blacks

01:04:20 ◼   ► that really, except in really direct sunlight,

01:04:22 ◼   ► disguise, could disguise the notch.

01:04:26 ◼   ► That what Apple should have done is sort of draw

01:04:29 ◼   ► a black bar across the top, and then draw the nice

01:04:33 ◼   ► round corners, and just make it look like,

01:04:36 ◼   ► and then you could put the status stuff,

01:04:38 ◼   ► like your carrier name and your wifi signal,

01:04:41 ◼   ► and the time, put it up there in the black area,

01:04:45 ◼   ► but then the notch wouldn't look like a notch,

01:04:47 ◼   ► it would just look like the phone has a little black

01:04:51 ◼   ► forehead, and magically, this white text with the time

01:04:56 ◼   ► and the carrier and the signal strength could go up there.

01:04:59 ◼   ► Lot of people wish that Apple did that,

01:05:01 ◼   ► there used to be like a little temporary,

01:05:03 ◼   ► while people were really annoyed by the notch,

01:05:05 ◼   ► there was a cottage industry of apps to make wallpapers,

01:05:08 ◼   ► so that you could have a real wallpaper,

01:05:10 ◼   ► but the top of the wallpaper would be black,

01:05:12 ◼   ► so that you'd get that sort of faked.

01:05:15 ◼   ► You could imagine that Apple could do that in iOS 16

01:05:19 ◼   ► for the notched phones when dynamic island stuff

01:05:24 ◼   ► is happening on the notched phones,

01:05:27 ◼   ► and something would happen where the whole bar

01:05:29 ◼   ► would go black, and they'd draw some stuff on the left

01:05:32 ◼   ► and some stuff on the right, and you'd press and hold,

01:05:35 ◼   ► and it wouldn't look as cool.

01:05:37 ◼   ► And from a not talking about money perspective,

01:05:43 ◼   ► Apple being Apple, they're much more of a,

01:05:48 ◼   ► you either get the absolute best experience,

01:05:51 ◼   ► or you don't get it at all.

01:05:52 ◼   ► That's the Apple way of thinking,

01:05:54 ◼   ► and that's why dynamic island is only on the actual phone

01:05:57 ◼   ► that can do the dynamic island,

01:05:59 ◼   ► and you don't get any of these features

01:06:01 ◼   ► while you're not on the lock screen,

01:06:04 ◼   ► using the phone on all the other iPhones.

01:06:08 ◼   ► Now, talking about money, this is the thing,

01:06:12 ◼   ► all the commercials I saw watching football last weekend

01:06:15 ◼   ► for the iPhone 14 were about the dynamic island,

01:06:18 ◼   ► and I know they're gonna have a whole,

01:06:19 ◼   ► I already looked at their YouTube channel.

01:06:21 ◼   ► There are other commercials they've already launched,

01:06:24 ◼   ► and they're gonna sell other things,

01:06:25 ◼   ► and they're gonna make commercials

01:06:26 ◼   ► for the regular iPhone 14s.

01:06:28 ◼   ► Dynamic island is so cool

01:06:30 ◼   ► that they're making commercials about it,

01:06:32 ◼   ► like 60-second spots just about dynamic island.

01:06:35 ◼   ► They're using it, and my philosophy,

01:06:39 ◼   ► this is what I kind of tailed off my review,

01:06:42 ◼   ► is that it's not a coincidence

01:06:43 ◼   ► that it's debuting the same year

01:06:46 ◼   ► that they came out with the first non-pro phone

01:06:48 ◼   ► with the giant 6.7 screen,

01:06:51 ◼   ► 'cause that used to be a thing that they would say,

01:06:54 ◼   ► "Oh, you want a giant screen?"

01:06:56 ◼   ► And everybody knows a lot of people

01:06:58 ◼   ► really love giant screen phones,

01:07:01 ◼   ► and they're like, "Oh, well, let me tell you

01:07:02 ◼   ► "about this year's iPhone, whatever the number is, pro,

01:07:06 ◼   ► "which starts at $1,100,

01:07:08 ◼   ► "because that's what you need to spend

01:07:10 ◼   ► "if you want it on iPhone."

01:07:12 ◼   ► Okay, now they've made it for all the iPhone 14,

01:07:16 ◼   ► and obviously next year, the iPhone 14 will still be here,

01:07:20 ◼   ► and it'll be $100 less,

01:07:21 ◼   ► and then I think two years from now,

01:07:23 ◼   ► they'll still keep the iPhone 14 Plus,

01:07:26 ◼   ► and you'll be able to get a 6.7-inch screen iPhone

01:07:29 ◼   ► for 700 bucks.

01:07:30 ◼   ► - Oh, that'll be fascinating.

01:07:31 ◼   ► - I don't know, we'll see.

01:07:33 ◼   ► Well, it'll definitely be here next year.

01:07:35 ◼   ► Will they keep it for two years?

01:07:37 ◼   ► I don't know, 'cause sometimes two years down the road,

01:07:39 ◼   ► they kind of spitefully only keep the smallest one

01:07:43 ◼   ► with the least amount of storage or something like that.

01:07:45 ◼   ► I wouldn't be surprised if they keep it for two years,

01:07:47 ◼   ► if they're just like, "For this number of years,

01:07:50 ◼   ► "we're gonna hold the max screen size

01:07:53 ◼   ► "as a pro-only feature, and starting in 2022,

01:07:57 ◼   ► "okay, max size screen, you're free.

01:08:00 ◼   ► "We're gonna call you Plus on the other phones,

01:08:02 ◼   ► "but now you're free,

01:08:03 ◼   ► "and we'll just let you propagate down the line,

01:08:05 ◼   ► "and we'll make as many people who want that size happy

01:08:08 ◼   ► "no matter what their budget is,

01:08:09 ◼   ► "as long as their budget meets the admittedly

01:08:12 ◼   ► "relatively high cost of even the iPhone SE, right,

01:08:16 ◼   ► "compared to the market overall."

01:08:19 ◼   ► - My most enduring theory of consumer electronics

01:08:21 ◼   ► is that big, cheap screens drive the world.

01:08:24 ◼   ► - Yes, definitely, right.

01:08:26 ◼   ► - If you just find the biggest, cheapest screen,

01:08:29 ◼   ► that's the thing most people wanna buy.

01:08:31 ◼   ► - Yeah, I guarantee you, if you and I just wandered into

01:08:35 ◼   ► with a Verge crew and shot a video

01:08:37 ◼   ► and talked to somebody in a Best Buy,

01:08:39 ◼   ► they'd be like, "Oh, yeah, yeah."

01:08:41 ◼   ► Everybody comes in and they're just like,

01:08:42 ◼   ► "Oh, give me the biggest, cheapest screen you got."

01:08:44 ◼   ► - Oh, yeah, no, this is especially true in TVs,

01:08:46 ◼   ► where it's like, do you want a 55-inch beautiful OLED,

01:08:49 ◼   ► or do you want the world's shittiest 85-inch TV?

01:08:52 ◼   ► And everyone's like, "The 85-inch TV."

01:08:54 ◼   ► - Yeah, they're like, "That shittiest 85-inch TV costs what?"

01:08:58 ◼   ► And they're like, "Oh, it's this."

01:08:59 ◼   ► And they're like, "Oh, give me that."

01:09:01 ◼   ► - Yeah, it's always like $500.

01:09:03 ◼   ► It's like, "Okay, fine."

01:09:05 ◼   ► And everyone buys that TV.

01:09:07 ◼   ► - But I think that it's true of laptops.

01:09:09 ◼   ► There's a reason that crap 15-inch Windows laptops

01:09:12 ◼   ► still sell numbers, 'cause they're just big and cheap.

01:09:15 ◼   ► And I think that has finally arrived

01:09:18 ◼   ► to the iPhone in some way.

01:09:19 ◼   ► I'm not saying it's crappy, but the iPhone 14 Plus

01:09:22 ◼   ► is just, I think, a recognition that the iPhone 13 Mini

01:09:26 ◼   ► was great and everyone loved it,

01:09:27 ◼   ► but what consumers really want

01:09:29 ◼   ► when they pull out their wallets is a big, cheap screen.

01:09:31 ◼   ► - Yep, yeah.

01:09:33 ◼   ► So I don't think it's a coincidence.

01:09:34 ◼   ► So they let go of this one thing,

01:09:36 ◼   ► which was a pro-only motivator,

01:09:39 ◼   ► and now they've got this new thing, the Dynamic Island.

01:09:42 ◼   ► And I don't think it's gonna be pro-only forever,

01:09:45 ◼   ► but I think it's going to be three years, maybe, maybe four.

01:09:49 ◼   ► - Yeah. - I don't know.

01:09:50 ◼   ► It could be, it really,

01:09:51 ◼   ► I could imagine it being four years.

01:09:52 ◼   ► - But I think when stuff hits that audience,

01:09:55 ◼   ► it has to be ready.

01:09:56 ◼   ► And I, my, you know, I think our title was like,

01:09:59 ◼   ► "It's the Early Adopter Island" or something.

01:10:00 ◼   ► Like, there's a lot of stuff in these pros

01:10:03 ◼   ► that are the beginnings of ideas,

01:10:06 ◼   ► whereas the 14 is like so complete,

01:10:09 ◼   ► it's just the 13 again.

01:10:10 ◼   ► And so I think when you hit that part of the market,

01:10:13 ◼   ► the ideas have to be finished,

01:10:15 ◼   ► everyone has to know what the limit,

01:10:16 ◼   ► like there's no room for error

01:10:19 ◼   ► because no one's coming on your podcast

01:10:21 ◼   ► to spend like two hours talking about

01:10:23 ◼   ► sub-pixel and aliasing.

01:10:24 ◼   ► Like, whereas I think in the pro market

01:10:27 ◼   ► and with that audience,

01:10:28 ◼   ► everyone keeps saying that the pre-orders

01:10:30 ◼   ► for the pro are higher than,

01:10:32 ◼   ► and it's like, yeah, they're pre, like,

01:10:33 ◼   ► definitionally early adopters.

01:10:36 ◼   ► - But let me interrupt you there.

01:10:37 ◼   ► I don't buy that at all.

01:10:39 ◼   ► Who the hell at this point knows anything

01:10:42 ◼   ► about the pre-orders outside Apple and Tim Cook's office?

01:10:45 ◼   ► I saw Ming-Chi Kuo's post about it,

01:10:48 ◼   ► and I don't know, I don't know him,

01:10:50 ◼   ► I've never met him, and I'm a fan.

01:10:52 ◼   ► You know, he obviously gets a lot of stuff right.

01:10:54 ◼   ► But his post about that was, I don't know,

01:10:57 ◼   ► I mean, he was high as a kite or something

01:10:59 ◼   ► 'cause he even put stuff in that was nonsense.

01:11:02 ◼   ► He said, like, in his checks,

01:11:04 ◼   ► that the 14+ was going to be in wide availability

01:11:07 ◼   ► on launch day.

01:11:08 ◼   ► Apple told us at the keynote

01:11:10 ◼   ► it's not available till October 7th.

01:11:13 ◼   ► What the hell is he talking about?

01:11:15 ◼   ► We didn't even get them to review

01:11:16 ◼   ► because it's coming out so late, so much later.

01:11:19 ◼   ► Well, again, so late, October 7th is not that late.

01:11:23 ◼   ► But I'm saying, but you know and I know

01:11:25 ◼   ► that Apple does not seed review unit products more than,

01:11:29 ◼   ► almost never more than a week in advance of availability.

01:11:33 ◼   ► - And in this case, less than a week.

01:11:35 ◼   ► - And sometimes two weeks.

01:11:37 ◼   ► Not that I know anything about that,

01:11:38 ◼   ► (laughs)

01:11:40 ◼   ► but sometimes two weeks.

01:11:43 ◼   ► But in my experience, never more than two weeks,

01:11:46 ◼   ► except the one and only exception to that,

01:11:48 ◼   ► which I guess we can now talk about,

01:11:50 ◼   ► would be the original AirPods.

01:11:53 ◼   ► - Yeah. - Way back in like 2016.

01:11:55 ◼   ► - And they were like beta.

01:11:56 ◼   ► - Yeah, and they told us these are actually

01:12:00 ◼   ► last stage prototypes.

01:12:02 ◼   ► I guess prototypes may be the wrong word, pre-production.

01:12:05 ◼   ► These are last stage pre-production units.

01:12:09 ◼   ► And then when the actual AirPods shipped

01:12:11 ◼   ► like a month or six weeks later,

01:12:13 ◼   ► that was like the first and ever only review unit product

01:12:16 ◼   ► where they immediately called me and said,

01:12:19 ◼   ► "We would like you to send those back today.

01:12:21 ◼   ► "And we've got a box, we've got a FedEx guy

01:12:23 ◼   ► "coming to your house now to pick them up."

01:12:25 ◼   ► - Yeah, and it was a weird exception.

01:12:28 ◼   ► So the plus, Ming-Chi Kuo saying that the plus

01:12:32 ◼   ► was gonna be in wide availability on launch day,

01:12:34 ◼   ► which is today, the day you and I are talking,

01:12:37 ◼   ► is I don't know what the hell he's talking about.

01:12:39 ◼   ► But meanwhile, because Ming-Chi Kuo said it,

01:12:42 ◼   ► it's all over the world that the iPhone 14 regulars

01:12:48 ◼   ► are not in demand and the 14 Pro Max is in high demand

01:12:52 ◼   ► and 14 Pro is in medium demand.

01:12:53 ◼   ► And you look at his methodology, it's crazy.

01:12:56 ◼   ► His sources are clearly all in the supply chain

01:13:00 ◼   ► and he gets great information out of them.

01:13:02 ◼   ► I mean, nobody else is quite like Ming-Chi Kuo

01:13:05 ◼   ► in terms of information from the supply chain.

01:13:07 ◼   ► But in terms of knowing the launch day pre-orders,

01:13:10 ◼   ► whatever Apple is going to do to adjust

01:13:13 ◼   ► their supply chain orders hasn't happened yet.

01:13:17 ◼   ► So I think that's nonsense.

01:13:18 ◼   ► I don't think anybody outside Tim Cook's office

01:13:21 ◼   ► knows anything about which phones have been ordered

01:13:24 ◼   ► how many times.

01:13:25 ◼   ► - By that quote also, he reached, he was like,

01:13:28 ◼   ► he arrived at a conclusion that makes no sense to me.

01:13:30 ◼   ► He was like, this product segmentation strategy is a fail.

01:13:33 ◼   ► It's like, I have no idea.

01:13:34 ◼   ► - Well, he definitely has no idea.

01:13:36 ◼   ► - What are you doing?

01:13:37 ◼   ► But all I meant was the people citing that to me

01:13:41 ◼   ► is evidence that my big cheap screens theory is wrong.

01:13:44 ◼   ► It's like, no, no, no.

01:13:44 ◼   ► The early adopters are always gonna find it from all.

01:13:47 ◼   ► Even if you believe this or don't believe it,

01:13:50 ◼   ► nothing about pre-order data tells you what is gonna happen.

01:13:53 ◼   ► - Right.

01:13:54 ◼   ► It's definitionally early adopters.

01:13:56 ◼   ► - Who's buying a phone to actually go and pick up

01:14:00 ◼   ► on Friday the 16th so that they can have it

01:14:04 ◼   ► in the morning on the first day that it's available?

01:14:09 ◼   ► Who back 10 years ago was lined up outside

01:14:14 ◼   ► their local Apple store on Friday morning

01:14:18 ◼   ► at six in the morning, three hours before the store opened

01:14:21 ◼   ► so that they could get one?

01:14:22 ◼   ► - It's early adopters, and what are they gonna buy?

01:14:25 ◼   ► People like that aren't gonna buy a mid-range phone.

01:14:29 ◼   ► And then vice versa, who's going to be buying

01:14:33 ◼   ► a brand new iPhone 14 something next August?

01:14:38 ◼   ► Right?

01:14:40 ◼   ► - Yeah.

01:14:41 ◼   ► - It's the people who don't care.

01:14:42 ◼   ► And you could tell them.

01:14:43 ◼   ► You could say, hey, Apple's probably coming out

01:14:45 ◼   ► with new phones in two weeks, and they'd be like,

01:14:47 ◼   ► yeah, I don't need them.

01:14:48 ◼   ► I don't care.

01:14:50 ◼   ► And you know what they're gonna do?

01:14:51 ◼   ► They're gonna walk in the store,

01:14:52 ◼   ► and they're gonna say, yeah, I love a big phone.

01:14:54 ◼   ► And they're like, well, you can get the Pro Max,

01:14:56 ◼   ► and it's 1100, or the regular Pro Plus, or 14 Plus,

01:15:01 ◼   ► and it's 900, and they'll be like, 900?

01:15:05 ◼   ► Yeah, that's the one I want.

01:15:06 ◼   ► - Yeah, I mean, we'll see.

01:15:09 ◼   ► Like I said, my theory is on a long enough timeline,

01:15:13 ◼   ► the big, cheap screen always wins, right?

01:15:14 ◼   ► And it's just sort of true, and the screens

01:15:18 ◼   ► keep getting bigger and cheaper, so everyone's happy.

01:15:20 ◼   ► - I don't think, and I was, I'm not always right.

01:15:23 ◼   ► I was, my personal taste in relatively smaller phones,

01:15:27 ◼   ► and again, I never actually bought a Mini,

01:15:30 ◼   ► although I think I might have two years ago

01:15:32 ◼   ► if I were a little, if I had been younger,

01:15:34 ◼   ► and my eyes were better.

01:15:35 ◼   ► But I did buy, that was the year I did buy,

01:15:37 ◼   ► I didn't buy the Pro.

01:15:38 ◼   ► I bought the regular iPhone 12,

01:15:40 ◼   ► because I just thought the 12 Pro,

01:15:42 ◼   ► I wasn't impressed by the camera,

01:15:44 ◼   ► and thought in the fall of 2020,

01:15:47 ◼   ► I'm not going anywhere for a while.

01:15:48 ◼   ► We're locked, this COVID thing is clearly here all winter.

01:15:51 ◼   ► What do I need a camera for?

01:15:52 ◼   ► I'll buy the one that's lighter,

01:15:54 ◼   ► and that I think feels better in my hand.

01:15:56 ◼   ► I was, thought, ah, maybe I should just get the Mini,

01:15:59 ◼   ► but I really, it's like, ah, I'm almost 50.

01:16:03 ◼   ► I'm gonna, I need the bigger screen.

01:16:05 ◼   ► But to me, the 6.1 in size is a little too big.

01:16:09 ◼   ► But I get it.

01:16:11 ◼   ► My taste in smaller phones had me off the trail

01:16:16 ◼   ► of the Android side racing ahead to truly,

01:16:20 ◼   ► what we used to call 'em, phablets, right?

01:16:22 ◼   ► - Yep.

01:16:23 ◼   ► Yeah, I mean, I'm a Macs phone person,

01:16:25 ◼   ► and this thing's a phablet.

01:16:27 ◼   ► - Right.

01:16:28 ◼   ► - It's this close to being seven inches.

01:16:30 ◼   ► - Yeah, I was off, I was wrong about that, clearly.

01:16:33 ◼   ► And it's obvious in hindsight.

01:16:34 ◼   ► I remember the first time,

01:16:35 ◼   ► I had to do something in a Verizon store,

01:16:37 ◼   ► easily 10 years ago.

01:16:39 ◼   ► And it was before Apple had really big phones,

01:16:44 ◼   ► the plus ones, right?

01:16:45 ◼   ► So, and it came out in the Samsung trial,

01:16:48 ◼   ► like, wasn't it a Phil Schiller email

01:16:50 ◼   ► that people want big screen phones that we don't make,

01:16:54 ◼   ► something like that, you know?

01:16:55 ◼   ► - Yep, and Tim Cook was like, just do it, stop it.

01:16:58 ◼   ► - And the problem is, it's the,

01:17:01 ◼   ► and if you look at that email compared to when Apple

01:17:04 ◼   ► started shipping the bigger plus size phones,

01:17:08 ◼   ► that's all the proof you need

01:17:09 ◼   ► of how long it takes Apple to go from,

01:17:12 ◼   ► okay, we'll make this phone to it's September, here it is.

01:17:15 ◼   ► It's over two years.

01:17:16 ◼   ► They don't all, anytime you see a story that, you know,

01:17:19 ◼   ► like that Apple's making a major change

01:17:21 ◼   ► to next year's iPhone, it's complete nonsense.

01:17:25 ◼   ► It just can't work that way.

01:17:27 ◼   ► But I remember being in a Verizon store,

01:17:29 ◼   ► something to do with my SIM card, I don't know.

01:17:31 ◼   ► I was, I had something wrong with my account.

01:17:33 ◼   ► And I heard a customer shopping for an Android phone,

01:17:38 ◼   ► and her boyfriend was trying to talk her into one

01:17:43 ◼   ► that had a pen for something,

01:17:45 ◼   ► and she knew what she wanted.

01:17:48 ◼   ► She wanted, and she was a very small Asian woman,

01:17:51 ◼   ► and she had a tiny purse.

01:17:53 ◼   ► I remember looking at her purse thing,

01:17:54 ◼   ► how are you even gonna put that phone?

01:17:55 ◼   ► She went right to the one that was the biggest.

01:17:57 ◼   ► She was like, no, no, I want the,

01:17:58 ◼   ► I forget what model number it was.

01:18:00 ◼   ► But it was the Samsung something with the biggest screen.

01:18:04 ◼   ► And she's, and he was like, are you sure, that's huge?

01:18:06 ◼   ► And he was like trying to talk her out of it.

01:18:08 ◼   ► And she was like, nope, and sold,

01:18:10 ◼   ► here, take my credit card.

01:18:12 ◼   ► (laughing)

01:18:13 ◼   ► Meanwhile, she's got the phone and is out of the store,

01:18:16 ◼   ► and they're still dicking around

01:18:17 ◼   ► with my SIM card problem, of course.

01:18:21 ◼   ► But I just remember, and I just remember,

01:18:23 ◼   ► that was the moment, I remember the moment,

01:18:24 ◼   ► and I thought, you know what, I'm wrong about these phones.

01:18:28 ◼   ► People, all sorts of people want them,

01:18:30 ◼   ► including very small, short people

01:18:33 ◼   ► who carry very small purses.

01:18:35 ◼   ► - Yeah.

01:18:36 ◼   ► - They're gonna squeeze it into the purse and make it work.

01:18:39 ◼   ► - I bought my mama a Mac size phone.

01:18:40 ◼   ► She is herself a small Asian woman.

01:18:42 ◼   ► She loves it.

01:18:43 ◼   ► Can't get enough.

01:18:44 ◼   ► - Yeah, yeah.

01:18:45 ◼   ► So I think the 14 Plus is gonna sell like gangbusters,

01:18:47 ◼   ► and I think Apple knows it.

01:18:48 ◼   ► There's certain things that they never know.

01:18:51 ◼   ► I've talked to people over the years,

01:18:52 ◼   ► like Apple says, people think we know everything

01:18:54 ◼   ► and how many of each thing is gonna be sold,

01:18:57 ◼   ► and we're always surprised every year.

01:18:59 ◼   ► We're surprised by which colors are popular.

01:19:01 ◼   ► We're surprised by this and that.

01:19:04 ◼   ► But I think the one thing they know for sure

01:19:05 ◼   ► is the 14 Plus is gonna sell like gangbusters.

01:19:08 ◼   ► - Yeah, I think that's very odd.

01:19:11 ◼   ► - But anyway, back to the dynamic island.

01:19:13 ◼   ► Here's the thing.

01:19:14 ◼   ► No, but in terms of how they could have brought

01:19:16 ◼   ► some of the features to the other phones.

01:19:18 ◼   ► You mentioned in your review,

01:19:20 ◼   ► there are things that we've known for years.

01:19:22 ◼   ► They've been in iOS for years.

01:19:24 ◼   ► So like if you've got turn-by-turn directions

01:19:27 ◼   ► or anything location tracking,

01:19:28 ◼   ► you get a blue pill in the top left corner, right?

01:19:32 ◼   ► If you have a phone call going on, you get a green pill.

01:19:36 ◼   ► And if you tap the pill,

01:19:37 ◼   ► you jump to the app that's responsible for it, right?

01:19:40 ◼   ► So now that we have these things

01:19:43 ◼   ► and the dynamic island is out,

01:19:45 ◼   ► it's very clear that they could make it

01:19:48 ◼   ► so that you could long press the pill

01:19:50 ◼   ► and get the little widget thing

01:19:53 ◼   ► to appear right underneath it without the dynamic island.

01:19:56 ◼   ► This doesn't even...

01:19:57 ◼   ► The fact that they're not doing that

01:20:00 ◼   ► and they're not going to do that is,

01:20:03 ◼   ► let's call it what it is.

01:20:04 ◼   ► It's a software lock on the feature.

01:20:07 ◼   ► - Oh yeah, for sure.

01:20:08 ◼   ► By the way, do you think the long press to open the widget

01:20:11 ◼   ► and the tap to open the app is as backwards as I do?

01:20:13 ◼   ► - It did not.

01:20:14 ◼   ► This is one of my...

01:20:15 ◼   ► I have this in my notes to talk about on the podcast.

01:20:18 ◼   ► I'm glad you brought it up

01:20:19 ◼   ► so that I can't ignore my notes and forget it.

01:20:23 ◼   ► That did not occur to me at all,

01:20:25 ◼   ► but I was reading your review today

01:20:27 ◼   ► because when I'm late with my reviews,

01:20:29 ◼   ► I scrupulously avoid reading other people's reviews,

01:20:33 ◼   ► both because I need to finish mine

01:20:34 ◼   ► and it just seems like the right thing to do.

01:20:37 ◼   ► - Yeah, and then when you're done, when you publish,

01:20:39 ◼   ► you read everyone else's furiously.

01:20:40 ◼   ► - Right, and I read yours, and that was one of the things

01:20:44 ◼   ► I was like, oh, I'm so glad he's on my podcast today

01:20:46 ◼   ► because that is a really interesting idea, right?

01:20:51 ◼   ► So your idea is...

01:20:54 ◼   ► The way it works right now is that you tap a thing

01:20:58 ◼   ► in the dynamic island and it jumps you to that app.

01:21:00 ◼   ► So your podcast player's playing

01:21:03 ◼   ► and you've got the little thing up there,

01:21:04 ◼   ► the live waveforms, you tap it and you jump to Overcast

01:21:08 ◼   ► or you jump to Apple Podcasts or you jump to Spotify,

01:21:11 ◼   ► and if you long press, you get the player.

01:21:13 ◼   ► You're saying that should be reversed.

01:21:16 ◼   ► - I think it should absolutely be reversed.

01:21:17 ◼   ► If the idea of the island is that it's a hardware display

01:21:22 ◼   ► that floats over the top of iOS,

01:21:25 ◼   ► then you should use it more.

01:21:27 ◼   ► To me, a long press on a smartphone touchscreen

01:21:30 ◼   ► is effectively a right click,

01:21:33 ◼   ► and it's actually an even less discoverable right click.

01:21:36 ◼   ► So all the ads are like, the thing is moving.

01:21:42 ◼   ► Like, the ads are great, right?

01:21:43 ◼   ► But it's always opening and closing.

01:21:44 ◼   ► People are doing stuff with it, and the point of it is not,

01:21:47 ◼   ► oh, this is an app switcher with an animation on it.

01:21:51 ◼   ► The point of it is you're supposed to use it,

01:21:54 ◼   ► and the thing that drove me nuts was like,

01:21:55 ◼   ► oh, I wanna use it.

01:21:56 ◼   ► I just wanna open the thing and change the track

01:21:58 ◼   ► or I wanna see what the next name of the street is

01:22:01 ◼   ► instead of just 900 feet or whatever it is.

01:22:04 ◼   ► I wanna stop this timer.

01:22:05 ◼   ► And you have to click and hold.

01:22:08 ◼   ► And it's just like, oh, this is backwards.

01:22:10 ◼   ► Actually, what I wanna do is use the island,

01:22:13 ◼   ► and if I wanna open the app,

01:22:15 ◼   ► I will tell this phone that I wanna open the app in some way.

01:22:18 ◼   ► - I'm not 100% convinced,

01:22:22 ◼   ► but I'm over 50% convinced that you're right.

01:22:26 ◼   ► And--

01:22:27 ◼   ► - It should at least be a toggle.

01:22:28 ◼   ► They should at least let you choose.

01:22:30 ◼   ► - Yeah.

01:22:31 ◼   ► Yeah, I don't know.

01:22:34 ◼   ► I almost think, I'm like at least 55% convinced

01:22:38 ◼   ► that they shouldn't even be a toggle,

01:22:39 ◼   ► that you're just right, that tapping,

01:22:41 ◼   ► if the app support has something that supports,

01:22:45 ◼   ► I think everything that's in there does.

01:22:47 ◼   ► If it makes any sense to do it,