The Talk Show

00:00:00 ◼   ► it'll be an interesting conversation Yeah Yeahs week we were just totally [TS]

00:00:04 ◼   ► broken gas and about everything I you know it's funny I'm not totally guessing [TS]

00:00:11 ◼   ► it it is it is easily maybe the thing I wrote about iPhone screen sizes John [TS]

00:00:17 ◼   ► Marion thing I've ever read like it's not totally out of the blue but it's [TS]

00:00:23 ◼   ► absolutely positively not informed by a single person who's actually seen or [TS]

00:00:28 ◼   ► touched a new iPhone right but but but talk to some people who claim to talk to [TS]

00:00:39 ◼   ► people so it's it's not you know the big one the big one and one and we can I [TS]

00:00:51 ◼   ► know I think will do the job [TS]

00:00:52 ◼   ► traded some of these things everybody but the one that to me is weird is this [TS]

00:00:57 ◼   ► idea of a 750 by 13:30 for iPhone because if that's the pixel count you [TS]

00:01:06 ◼   ► divide by two to get the points and it they're both odd numbers 375 by its 667 [TS]

00:01:14 ◼   ► yeah and that's a little weird not quite as weird as a phone that had odd pixels [TS]

00:01:22 ◼   ► but I points is a little bit weird but it is the one you're thinking for the [TS]

00:01:29 ◼   ► four point seven inch display that's their 1 1334 by 7:15 as I hear very well [TS]

00:01:44 ◼   ► you know people who are out there probably not numbers even numbers it all [TS]

00:01:50 ◼   ► programming is like binary its powers of two on and you know everything is nicely [TS]

00:01:59 ◼   ► you know you can do a division by two pages shifting binary digit you know one [TS]

00:02:06 ◼   ► place to the right everything is just kinda really nice when it's something [TS]

00:02:12 ◼   ► awesome power of to start talking about a three it's like and it's just in some [TS]

00:02:20 ◼   ► ways it's a lawyer but Rory I mean a factor of two the factors of two is our [TS]

00:02:25 ◼   ► magic numbers are even talking to join us about that he's actually gotten that [TS]

00:02:29 ◼   ► down with the Minecraft plane because everything minecraft is so pics only [TS]

00:02:32 ◼   ► eight and 16 and 32 are numbers that keep coming up in Minecraft and sort of [TS]

00:02:38 ◼   ► it was an interesting conversation but you know you're gonna find out as you [TS]

00:02:42 ◼   ► get more and more video games and stuff that those are those powers of to keep [TS]

00:02:47 ◼   ► doubling our magic numbers but even so even just avoiding the powers of two [TS]

00:02:51 ◼   ► things it it's just a little weird because you can always split screen in [TS]

00:02:57 ◼   ► half and half two equal halves but if you have an odd number now you can't [TS]

00:03:01 ◼   ► write that really is the root of the problem right it's like and how do you [TS]

00:03:06 ◼   ► send her something at that point right is you know what's happened 667 you know [TS]

00:03:13 ◼   ► what do you do with that extra point five of the pixel [TS]

00:03:16 ◼   ► right and its point five of those point five point and you know it's a little [TS]

00:03:24 ◼   ► bit arbitrary because if you have an even number of points you can always [TS]

00:03:28 ◼   ► center even sized object but you couldn't enter an object object now it's [TS]

00:03:34 ◼   ► the other way around [TS]

00:03:35 ◼   ► now you can take an odd sized object and put that on pixel right in the middle of [TS]

00:03:39 ◼   ► the screen [TS]

00:03:40 ◼   ► so it's you know but it we're used to making things even even size width yeah [TS]

00:03:46 ◼   ► well to me if this if this goes down like you think it's going to go down [TS]

00:03:53 ◼   ► it's really the end of thinking about pixels yes I don't really take away the [TS]

00:04:01 ◼   ► end you kind of see him that if you read between the lines he always got to read [TS]

00:04:07 ◼   ► between the lines between with the BBC presentations right because they're [TS]

00:04:12 ◼   ► telling you stuff that's going to happen in the fall but they can't say it's [TS]

00:04:15 ◼   ► going to happen in the fall [TS]

00:04:16 ◼   ► yeah and there's all this thing about you know compact versus regular trade [TS]

00:04:28 ◼   ► it's it's the date lads yeah the display glass display case yes display classes [TS]

00:04:37 ◼   ► with your basically saying you know sometimes you're going to display on a [TS]

00:04:42 ◼   ► larger described screen sometimes good display in a more compact screen right [TS]

00:04:46 ◼   ► and you're gonna do you gonna create layouts for those two different [TS]

00:04:49 ◼   ► scenarios now what are the number of points in those two well you got the [TS]

00:04:55 ◼   ► iPad and iPhone 5 right now as examples of the the two cases but but there were [TS]

00:05:05 ◼   ► a couple of sessions in WBC including the state of the union as I like to call [TS]

00:05:14 ◼   ► the technicals keener daddy keynote on the keynote [TS]

00:05:19 ◼   ► I wouldn't say whether they're both good but the but the one where we all like [TS]

00:05:24 ◼   ► yeah it's like a meal in reverse is because we get our dessert in the [TS]

00:05:31 ◼   ► morning [TS]

00:05:32 ◼   ► get the meat nourishment in the afternoon but that's a great analogy [TS]

00:05:38 ◼   ► actually yeah yeah we're all still a little dizzy Wright exactly what you're [TS]

00:05:43 ◼   ► going to get the sugar rush go on and it's right there actually are putting [TS]

00:05:51 ◼   ► code up on the screen but even in the technical cannot even in the state of [TS]

00:05:58 ◼   ► the union there is a little bit where they immediately just was awkwardly [TS]

00:06:04 ◼   ► phrased as to why in the world would they provide this for us unless there [TS]

00:06:08 ◼   ► are new size devices coming out but there's no way in hell they were gonna [TS]

00:06:13 ◼   ► say anything about the size devices but it makes absolutely no sense whatsoever [TS]

00:06:16 ◼   ► that they would add this to the STK otherwise and then in the session and [TS]

00:06:21 ◼   ► I've been talking about this week section 216 adaptive layouts adaptive [TS]

00:06:27 ◼   ► layouts in I in Apple's parlance is exactly exactly analogous but it's the [TS]

00:06:32 ◼   ► same basic idea as responsive web design right where you have one web page that [TS]

00:06:39 ◼   ► scales and perhaps dramatic ways to look good on a phone on a tablet on a 30 inch [TS]

00:06:47 ◼   ► display like maybe when you know a lot of responsive websites when you show up [TS]

00:06:52 ◼   ► on the phone they get rid of all things they get rid of like menus for all sorts [TS]

00:06:56 ◼   ► of side bars and stuff like that and just show the text or they might move it [TS]

00:07:01 ◼   ► to the bottom they might move like sidebar material to the bottom well [TS]

00:07:05 ◼   ► that's what adaptively out and I like where you don't effectively redesign for [TS]

00:07:12 ◼   ► this phone [TS]

00:07:12 ◼   ► redesigned for this phone redesign through the horizontal iPad redesigned [TS]

00:07:16 ◼   ► for the vertical I plan [TS]

00:07:17 ◼   ► you just said these constraints and say you know in a dynamic traction if it's [TS]

00:07:23 ◼   ► between this and this laid out like this and if it gets smaller in the nest you [TS]

00:07:28 ◼   ► can just hide this control which the technology that underlies all got a lot [TS]

00:07:35 ◼   ► of parallels with CSS which is ya responsive web design yeah it's that was [TS]

00:07:43 ◼   ► you know that was the first thing I am learning about lot of other way I was [TS]

00:07:47 ◼   ► like ok this is a lot like CSS it's it's a very different take on the [TS]

00:07:52 ◼   ► implementation is very different than than CSS but it's solving the same [TS]

00:07:58 ◼   ► problem yeah don't know what size screen is gonna be deal with it it's a very a [TS]

00:08:04 ◼   ► polite thing to do to attack the same problem that CSS addresses into to say [TS]

00:08:09 ◼   ► we don't like effectively they're saying we don't like CSI and there's lots not [TS]

00:08:14 ◼   ► to like about syria says there's a reason why there are so many things like [TS]

00:08:18 ◼   ► that are front and Cecilia says yeah the CSS is very general solution right and [TS]

00:08:26 ◼   ► this is a pretty specific problem we're dealing with violence right now I can [TS]

00:08:32 ◼   ► see why they did that in the to the closest they came to to just come on [TS]

00:08:38 ◼   ► hitting us over the head with it is that in the end I don't think this is Andy [TS]

00:08:43 ◼   ► aid very unclear what is indeed are not anymore but the fact I mean there's all [TS]

00:08:49 ◼   ► sorts of places the video that talked about what you're about to talk about [TS]

00:08:52 ◼   ► his is not yeah and it's not you don't have to have an NDA to to watch these [TS]

00:08:58 ◼   ► videos anymore I Sumeru you talking about the fact you can dial in the [TS]

00:09:03 ◼   ► numbers that you want to the right when you do when you build and run your app [TS]

00:09:08 ◼   ► in Xcode you used to be able to choose between a device if you have an actual [TS]

00:09:14 ◼   ► physical iPad or iPhone plugged-in you can you know you can pick it [TS]

00:09:18 ◼   ► craig's iPhone you run this on Craigs iPhone [TS]

00:09:22 ◼   ► in India would build forearm and Xcode copied over and it launches right on [TS]

00:09:28 ◼   ► your actual iPhone and if you're running the simulator you have to pick between [TS]

00:09:32 ◼   ► actual virtual iPad ipad2 their iPad Retina I find iPhone 5 [TS]

00:09:43 ◼   ► added to this year resizable iPad and resizable iPhone and at the bottom of [TS]

00:09:50 ◼   ► those in the simulator you get to pick up many pixels wide the devices right [TS]

00:09:55 ◼   ► and how how high it is in like in the demo they picked Africa 600 by eight [TS]

00:10:00 ◼   ► hundred or something like that I don't know something that you know you sit [TS]

00:10:05 ◼   ► there and watch his video why would they allow this [TS]

00:10:09 ◼   ► yea again that's the reading between the lines like okay there's there's going to [TS]

00:10:17 ◼   ► be some display size that is not 320 by 6:40 or 3:25 68 yeah yeah yeah so you [TS]

00:10:34 ◼   ► know to be honest it doesn't really matter [TS]

00:10:38 ◼   ► the thing I'm coming to the conclusion on coming Tues like ok we're thinking [TS]

00:10:44 ◼   ► about this really in points it really is and that's that my only reservation hear [TS]

00:10:51 ◼   ► those odd numbered points like how do you put that in half [TS]

00:10:57 ◼   ► that's really does affect us that I think people like you know said is [TS]

00:11:10 ◼   ► really a pain in the ass and Paula Dada tap but yeah and you know that's kind of [TS]

00:11:19 ◼   ► where this this there was a conversation this weekend and you know it's like well [TS]

00:11:23 ◼   ► okay that's why I said you know this is the end of us you know doing pixel [TS]

00:11:28 ◼   ► perfect designs and then your comment about the you know how this like the [TS]

00:11:36 ◼   ► retina MacBook Pro right you know you can have whatever scaling factor you [TS]

00:11:42 ◼   ► want right under behind the scenes the retina MacBook Pro always works at two x [TS]

00:11:48 ◼   ► it lays out of frame bumper to X-ray you read renders your images that you know [TS]

00:11:54 ◼   ► two times their normal size but it may not display them to talk to size it made [TS]

00:12:02 ◼   ► waving at one point six others 5 I think there's five options if you have anybody [TS]

00:12:10 ◼   ► who hasn't seen a retina MacBook Pro [TS]

00:12:13 ◼   ► may be very confusing and it was when I first heard about it two years ago when [TS]

00:12:19 ◼   ► I first read them [TS]

00:12:20 ◼   ► max came out it sounded to me like wow those other four settings are gonna look [TS]

00:12:25 ◼   ► awful and it just have it is by default your retina MacBook Pro shows up with [TS]

00:12:31 ◼   ► there's five settings the one in the middle is I called best and it's the one [TS]

00:12:38 ◼   ► where everything is rendered in exactly two acts because you have to axe you [TS]

00:12:42 ◼   ► actually have two extra pixels on the display and everything is rendered at [TS]

00:12:47 ◼   ► that size is pixels and then there's two more size options in each direction [TS]

00:12:53 ◼   ► bigger and smaller where you go smaller everything on screen gets smaller and [TS]

00:12:59 ◼   ► you effectively get him virtually bigger display more again as they pixels are [TS]

00:13:06 ◼   ► they points are points I guess you call them more points in the display and in [TS]

00:13:11 ◼   ► other words like your eyes are great you have good eyes and you would like to see [TS]

00:13:14 ◼   ► more content [TS]

00:13:15 ◼   ► rendered smaller you have two steps like small and really small and then in the [TS]

00:13:21 ◼   ► opposite direction you can go big and really big and it deserves everything up [TS]

00:13:25 ◼   ► a little bit and I can see it a little bit special if I take my glasses off and [TS]

00:13:31 ◼   ► get real close to the screen but typical viewing distance from a mat rehna [TS]

00:13:36 ◼   ► MacBook Pro I actually don't see it actually turned out it works really well [TS]

00:13:40 ◼   ► yeah our eyes are old enough that it's like okay yeah I was talking about that [TS]

00:13:48 ◼   ► a couple of weeks ago on the show my eyes 41 or whatever the hell I am and [TS]

00:13:54 ◼   ► some hidden that it knows those limits but I don't know I actually think I take [TS]

00:14:01 ◼   ► my glasses off and get real close to something I can still see if I get a [TS]

00:14:05 ◼   ► pretty sharp and i got really close to a random pretty effective yeah I've been [TS]

00:14:13 ◼   ► working on some stuff for somebody and doing right now I don't have a MacBook [TS]

00:14:22 ◼   ► Pro with Retina display but I do have a 30 inch display that I can put into a [TS]

00:14:30 ◼   ► retro mode with some developer tools instead of having 2560 by 1600 pixels I [TS]

00:14:37 ◼   ► think it is basically a half that number so I get a it renders and retina on the [TS]

00:14:46 ◼   ► 30 inch display so I basically got like a 15 inch display yeah thirty years of [TS]

00:14:51 ◼   ► physical space and it's huge but it's really readable I don't have any problem [TS]

00:14:57 ◼   ► seeing it and I can look at United visual pixels it's really good for [TS]

00:15:00 ◼   ► testing but you know that's that's an extreme case you know somebody had a [TS]

00:15:05 ◼   ► vision problem you know that thirty inches of real estate displaying a [TS]

00:15:12 ◼   ► fifteen-inch image would be awesome yeah but am with you no txt rendered as well [TS]

00:15:19 ◼   ► as it could be at the actual size that it might have been a big there's no big [TS]

00:15:24 ◼   ► jackie's all over the place it doesn't look anything like when not updated [TS]

00:15:30 ◼   ► iPhone apps running on the original iPhone four you know everybody remembers [TS]

00:15:35 ◼   ► that they look terrible everybody I mean you have to be you know maybe like [TS]

00:15:39 ◼   ► borderline legally blind not to be able to notice wow that looks pretty fuzzy [TS]

00:15:45 ◼   ► it's not like that at all like once the pixels get small enough you can start [TS]

00:15:50 ◼   ► playing games like that and I do think that's what it is so it's you know if if [TS]

00:15:55 ◼   ► this number come up with that I've heard haven't didn't pull it out there but I [TS]

00:15:59 ◼   ► did you know I can't can't say bet on it but if it's 1334 by 7:50 and his point [TS]

00:16:05 ◼   ► sizes are odd what's what's weird about it is that there's a to our user [TS]

00:16:12 ◼   ► interface programmer mines are much more obvious number right next door just add [TS]

00:16:18 ◼   ► two pixels in each dimension and one of them is divisible by 16 33613 36 1336 [TS]

00:16:28 ◼   ► just had two pixels is divisible by 8 evenly and 752 is divisible not just by [TS]

00:16:35 ◼   ► April by 16 which is what the visibility by 16 is what a lot of people just [TS]

00:16:40 ◼   ► expect in a display and it's only two pixels which is at 326 pixels per inch [TS]

00:16:52 ◼   ► 11 over one hundred and sixty-three of an inch so it's not it's still 4.7 inch [TS]

00:17:02 ◼   ► display it's literally one less than 110 inch difference in physical size so why [TS]

00:17:09 ◼   ► would they do that I don't know I have no idea but the the the the little [TS]

00:17:15 ◼   ► whispers word on the street are 1334 by 7:50 I don't know maybe that's just an [TS]

00:17:20 ◼   ► estimate maybe it's wrong and you know those shows up on stage in the Tech [TS]

00:17:24 ◼   ► Specs come up and it says 13 36% 52 I don't know [TS]

00:17:27 ◼   ► that was close enough to 750 where the word that came out and was restored [TS]

00:17:31 ◼   ► around with was off by low they don't they don't talk about pixels in tech [TS]

00:17:36 ◼   ► specs now they do they give you the exact dimensions it in tech specs they [TS]

00:17:41 ◼   ► don't talk about RAM they never tell you the RAM and they don't tell you [TS]

00:17:45 ◼   ► clock speeds processors thing but they definitely don't take it that way but [TS]

00:17:50 ◼   ► they do tell you if you look at the Tech Specs now they did tell you that ok I [TS]

00:17:54 ◼   ► remember having a problem figuring out what the actual dimensions where for [TS]

00:17:58 ◼   ► screening one point but I think they do it because they I think they do it [TS]

00:18:05 ◼   ► because they want to brag about the pixels per inch and tell you the [TS]

00:18:09 ◼   ► diagonal and so they give you know you can just divide right there and you can [TS]

00:18:13 ◼   ► get away with that said that the diagonal size is actually interesting [TS]

00:18:20 ◼   ► thing to do think what my wife and I were talking about what we're going to [TS]

00:18:25 ◼   ► talk about on this podcast what we're having dinner and she's like what is [TS]

00:18:30 ◼   ► your point seven inch display was a 5.5 inch displayed like and it there's a [TS]

00:18:35 ◼   ► real simple thing you can do you know a ruler that's got 5.5 inches on it and [TS]

00:18:40 ◼   ► put it diagonally across your screen and you know go out to 5.5 PC aspect ratios [TS]

00:18:46 ◼   ► gonna stay the same as your your iPhone 5 that I gotta change so you can just [TS]

00:18:52 ◼   ► draw a line under 5.5 and and get an idea of how big that screen is and it's [TS]

00:18:57 ◼   ► it's hefty right and then and this is more fuel for the is the 5.5 inch [TS]

00:19:08 ◼   ► display going to behave like an iPad or going to behave like I thought let's [TS]

00:19:14 ◼   ► hold that thought we do take a break and door for sponsoring brand new sponsor [TS]

00:19:20 ◼   ► really really interesting I can almost can't believe it in terms of [TS]

00:19:25 ◼   ► things I expected to be sponsoring my show but here it is it's casper sleep [TS]

00:19:33 ◼   ► casper sleep dot com they are brand new there there there like a would-be Parker [TS]

00:19:39 ◼   ► two classes like a carries to shaving except its to premium mattresses [TS]

00:19:45 ◼   ► mattresses things you sleep swear to God as part of the sponsorship these days [TS]

00:19:54 ◼   ► sent me one a demo mattress honest-to-god target practice that's [TS]

00:20:01 ◼   ► crazy yeah it is crazy I was I have a headache insomnia matter so here's the [TS]

00:20:05 ◼   ► deal it's a new hybrid I text him call it a new hybrid mattress that combined [TS]

00:20:13 ◼   ► premium latex foam with memory it's a combination but it's not like memory [TS]

00:20:18 ◼   ► foam attempted [TS]

00:20:20 ◼   ► yeah wake up in the morning and is like a crime scene body to an honest guy just [TS]

00:20:27 ◼   ► feels like a great actress just is a nice combination of softness and a [TS]

00:20:35 ◼   ► little bit of that sort of like yeah it's great matches and it's exactly the [TS]

00:20:43 ◼   ► same sort of thing I glasses were where the mattress industry is just cricket as [TS]

00:20:47 ◼   ► all hell and they paid notoriously high mark-ups and the existing mattress [TS]

00:20:53 ◼   ► companies like last time I but I remember the marina thing on cocky about [TS]

00:20:59 ◼   ► it when you go from one store to another and you look at like take one of the big [TS]

00:21:03 ◼   ► name brands like Celia whatever you going to the one story right down the [TS]

00:21:07 ◼   ► ones they had to go to another store and they don't have those models they sell [TS]

00:21:12 ◼   ► like different models to every store [TS]

00:21:14 ◼   ► with different names so that you can't compare like they've inspired [TS]

00:21:17 ◼   ► successfully to avoid you know allowing you to be informed try to price match [TS]

00:21:23 ◼   ► yeah you can't casper undercut Simone Pryce dramatically raised their prices [TS]

00:21:30 ◼   ► they're they're not even afraid to take what they are most matches good [TS]

00:21:33 ◼   ► mattresses cost started over 1500 bucks casper's cost between five hundred [TS]

00:21:38 ◼   ► that's where twin size mattress set such that I could create would like his arm [TS]

00:21:43 ◼   ► on ya 640 X el Twin 750 for full size mattress 854 queen and only 950 bucks [TS]

00:21:51 ◼   ► for a king size mattress great prices there's not a lot of complication [TS]

00:21:57 ◼   ► between what type of mattress they just make one type of mattress that just [TS]

00:22:00 ◼   ► feels great to get all complicated about this in a soft matters they do this [TS]

00:22:05 ◼   ► crazy things when they ship ship a mattress they I don't know what the hell [TS]

00:22:10 ◼   ► they do but it's like vacuum-packed it's still a big box but it's like a big box [TS]

00:22:15 ◼   ► that like maybe looks like it has like a dorm fridge it it it doesn't ship is [TS]

00:22:21 ◼   ► like a big as I got full size mattress shows up in your house in this thing [TS]

00:22:25 ◼   ► that you know actually I get UPS guy could reasonably give you actually kinda [TS]

00:22:30 ◼   ► it's actually one of the coolest things like stand back when you open this [TS]

00:22:36 ◼   ► obsessive re-engineered mattresses at shockingly fair prices it's got the [TS]

00:22:44 ◼   ► right saying just the right balance is kind of two technologies latex foam in [TS]

00:22:50 ◼   ► memory foam that come together for a better night's better days risk free [TS]

00:22:54 ◼   ► truck is this again any time the first time you buy acts on the internet you [TS]

00:22:58 ◼   ► think like this is crazy that I'm buying a mattress on the Internet risk-free [TS]

00:23:02 ◼   ► trial in return you get to try sleeping on it for a hundred days free delivery [TS]

00:23:09 ◼   ► painless return if you don't actually like it their mattresses are made in [TS]

00:23:12 ◼   ► America [TS]

00:23:13 ◼   ► prices are great so here's what you do owe an avid another day they've got this [TS]

00:23:18 ◼   ► referral program so you get it one of these mattresses every friend you refer [TS]

00:23:24 ◼   ► to Casper gives you a $50 gift card plus any friend you refer also gets 50 bucks [TS]

00:23:30 ◼   ► toward their mattress so they've offered us for the show the same opportunity so [TS]

00:23:36 ◼   ► you save use this code it's the URL WWW dot casper CA SPER casper sleep dot com [TS]

00:23:45 ◼   ► slash talk show / talk show and I think when you checkout you might have to use [TS]

00:23:50 ◼   ► the promo code talk show no they just talk show you'll save 50 bucks I get $50 [TS]

00:23:59 ◼   ► referral fee but my $50 for free I'm not gonna wanna know what that they've [TS]

00:24:02 ◼   ► already paid for the sponsorship so we're gonna give it all the charity [TS]

00:24:05 ◼   ► we're gonna give it to the food allergy and frantic network thing that my wife [TS]

00:24:12 ◼   ► and son participate in every year so you save 50 bucks using the code on a [TS]

00:24:18 ◼   ► mattress 50 bucks goes to great charity and it's it's serious eggs can't believe [TS]

00:24:24 ◼   ► I am selling mattresses but it really is worth your attention you'll save money [TS]

00:24:29 ◼   ► you get agreements the last time you had me on your sewing caesar salads [TS]

00:24:36 ◼   ► wasn't that kind of like an honor that I get all the weird that chemical I i [TS]

00:24:46 ◼   ► think that I think all sponsors I think you know the show's doing pretty good at [TS]

00:24:50 ◼   ► a lot of repeat offenders I'm really happy about that [TS]

00:24:53 ◼   ► you know to me that's proof that it must be some kind of decent value but I love [TS]

00:24:58 ◼   ► the sponsors that you don't think of it like oh it's a tech podcast you know [TS]

00:25:03 ◼   ► that sponsoring you know the ones like this salad and eyeglasses but I think [TS]

00:25:09 ◼   ► it's great i dont know I think that the core audience probably isn't really [TS]

00:25:12 ◼   ► defined by technology I think it's people who like nice things and are [TS]

00:25:17 ◼   ► willing to pay for yeah that's that's kind of sums up the Apple customer base [TS]

00:25:24 ◼   ► to and you know frustrated by bullshit and stuff like that and buying a [TS]

00:25:28 ◼   ► mattress is so so much bullshit and I think that this guy don't know how many [TS]

00:25:31 ◼   ► people buy a mattress per week but I do really well yeah it is it's it's one of [TS]

00:25:41 ◼   ► those sleazy he just just just oozes you know oh my god what am I doing here [TS]

00:25:46 ◼   ► because it's like a couple of companies that control the whole industry and just [TS]

00:25:51 ◼   ► sort of conspired to my thanks to them [TS]

00:25:55 ◼   ► casper sleep that comes / talk show right like you were saying there's a [TS]

00:26:00 ◼   ► great great question and that WWDC session raises point about it is is this [TS]

00:26:07 ◼   ► especially the 5.5 is this Friday if it you know and if it ships this year I do [TS]

00:26:13 ◼   ► that I i'm MoMA I would say I'm 99% sure there's a 5.5 inches from coming is it [TS]

00:26:18 ◼   ► coming september ninth that I don't know you know could be something you know who [TS]

00:26:22 ◼   ► knows maybe there'll be a special event February or something [TS]

00:26:25 ◼   ► but i i do think it's coming and when it does is it gonna have like an iPhone [TS]

00:26:31 ◼   ► layout wise or more like an iPad and so for example in that section 216 they set [TS]

00:26:37 ◼   ► up the adaptive layout constraints such that when you rotate the phone to [TS]

00:26:46 ◼   ► landscape that it works like an iPad and so if you have it was a good list of [TS]

00:26:53 ◼   ► messages and you tap it it showed it you know one third of the screen was for the [TS]

00:26:58 ◼   ► list and the other two thirds shows what you have selected right it stays on [TS]

00:27:03 ◼   ► screen as opposed to the entire you know to navigation to view controllers want [TS]

00:27:10 ◼   ► on screen at once as opposed to the iPhone where it always only one at a [TS]

00:27:14 ◼   ► time it really is from somebody who's who's fifty four-year-old right I don't [TS]

00:27:24 ◼   ► necessarily want a smaller version of the iPad I want a larger version of the [TS]

00:27:29 ◼   ► iPhone right somebody something they can give you know give me more space bigger [TS]

00:27:38 ◼   ► text to read the stuff that I have a trip to be honest is there something on [TS]

00:27:44 ◼   ► the iPhone though have trouble reading the script too small [TS]

00:27:52 ◼   ► the flip side of that you know somebody who is you know their twenties you know [TS]

00:27:57 ◼   ► they spend a lot of time looking a YouTube video you know they've got [TS]

00:28:03 ◼   ► Facebook or other social networks right now they do all sorts of stuff on their [TS]

00:28:08 ◼   ► phone they got great eyes they're going to want that phone to work more like an [TS]

00:28:16 ◼   ► iPad right yeah tiny little far does it load content on the screen so that's why [TS]

00:28:25 ◼   ► I say you know pixels don't really matter anymore right it's like this I [TS]

00:28:30 ◼   ► see Apple telling us you know give up the idea of of pixels and start thinking [TS]

00:28:39 ◼   ► about areas and trust that everything's gonna look sharp yeah it's it's [TS]

00:28:46 ◼   ► interesting one of the first things I did when I got an iPhone right his [TS]

00:28:49 ◼   ► second one understand what that magic 44 pixel number was all about and i [TS]

00:28:57 ◼   ► actually got a ruler out but my finger against that rule or and my fingertip [TS]

00:29:03 ◼   ► covered about a quarter of an edge if you take the 44 pics you know forty four [TS]

00:29:10 ◼   ► pixels divided by what was at 163 was originally 162 or 163 163 [TS]

00:29:19 ◼   ► it works out to be about a quarter of an inch too little bit bigger and a little [TS]

00:29:23 ◼   ► tiny little bit bigger than a quarter of an inch but you know that's the size [TS]

00:29:27 ◼   ► your fingertip right and you know as we go to these different size displays the [TS]

00:29:34 ◼   ► number of pixels of change but our fingertips haven't changed we still you [TS]

00:29:39 ◼   ► know i still touch a piece of glass and it's about a quarter of a tank so let's [TS]

00:29:45 ◼   ► keep the controls that size yeah something has to eat I don't know maybe [TS]

00:29:49 ◼   ► I wasn't clear enough in the piece I wrote over the weekend but [TS]

00:29:53 ◼   ► something has to stay the same and in in I think what's been confusing and even [TS]

00:29:58 ◼   ► to me it caught me off guard for the first couple of years a lot of things [TS]

00:30:02 ◼   ► stay the same as new iOS devices came out it wasn't just one or two factors [TS]

00:30:08 ◼   ► that stayed the same lot stayed the same and when they first went right now it [TS]

00:30:12 ◼   ► went they increase the resolution in such an easy-to-understand way the [TS]

00:30:18 ◼   ► screen size was exactly the same they just put four pixels in their response [TS]

00:30:22 ◼   ► were previously there's only been one and it made us I think it would mean [TS]

00:30:29 ◼   ► definitely and I still has given the people who heard who seem to be doubting [TS]

00:30:33 ◼   ► my predictions there's still a lot of people out there who think they're gonna [TS]

00:30:36 ◼   ► stay and keep it that way you know that the only reasonable way to go up they [TS]

00:30:40 ◼   ► think is 1704 by 960 which is exactly three times the pixels but if they did [TS]

00:30:45 ◼   ► that and increase the size of the phone to four point seven and 5.5 they would [TS]

00:30:53 ◼   ► be changing the size of the points right and they would be changing the size of [TS]

00:30:58 ◼   ► those top targets and I don't think they're going to do that I think that [TS]

00:31:04 ◼   ► that is not gonna happen right well and it could I think they could make them a [TS]

00:31:08 ◼   ► little bigger I do that I think on the 5.5 they are going to make a little [TS]

00:31:12 ◼   ► bigger but I think that to make it so that you get more content on the screen [TS]

00:31:16 ◼   ► ones at a reasonable sized the point is that they're going to more or less keep [TS]

00:31:22 ◼   ► centered so if you have a 44 by 44 tap target like a tab control at the bottom [TS]

00:31:31 ◼   ► of the screen to switch between you know your mentions or your you know your main [TS]

00:31:36 ◼   ► timeline in a Twitter client or something like that [TS]

00:31:39 ◼   ► that forty-four by forty four-point target is gonna be roughly the same size [TS]

00:31:43 ◼   ► on all devices no matter which you know from from 484 inch iPhones to 9.7 inch [TS]

00:31:52 ◼   ► iPads or you know perhaps a 12 inch iPad but that forty-four by forty four-point [TS]

00:31:57 ◼   ► target is going to be mostly the same and some of those devices are gonna have [TS]

00:32:02 ◼   ► four hundred and sixty pixels per inch some 326 pixels per inch [TS]

00:32:06 ◼   ► there's old ones you know they're still on iPad first generation iPad Mini's out [TS]

00:32:11 ◼   ► there with a hundred and sixty-three percent but the point is more or less [TS]

00:32:14 ◼   ► the same size and that forty-four by 44 tap target button is something you can [TS]

00:32:20 ◼   ► count on as a designer and when you start messing with that i mean [TS]

00:32:23 ◼   ► everybody's come across a web page where the links on that page they don't have a [TS]

00:32:28 ◼   ► responsive design on the web page right so like the next button on that web [TS]

00:32:35 ◼   ► pages this tiny little target and you know you you try to get your finger to [TS]

00:32:39 ◼   ► get right over that and you like you hit the some other or some other controller [TS]

00:32:45 ◼   ► they pretend it's so frustrating it's not just that they're small but that [TS]

00:32:50 ◼   ► there's they're small and yours too right next to exactly like a paging [TS]

00:32:53 ◼   ► control right you know you trying to do you want to go to page to page three [TS]

00:32:58 ◼   ► yeah yes we're at the web designer well you know if they start school [TS]

00:33:03 ◼   ► the size of the stab targets we're gonna be swearing at it every iOS developer in [TS]

00:33:10 ◼   ► every Apple developers just gonna be the they're not going to screw with that [TS]

00:33:14 ◼   ► it'll be in maybe you know slightly different like you say you know maybe [TS]

00:33:21 ◼   ► you know 5% different plus or minus but it's not going to change significantly [TS]

00:33:26 ◼   ► ever since they were first rumors images Valens that there would be future [TS]

00:33:34 ◼   ► iPhones with significantly bigger screens not just the four point of it [TS]

00:33:38 ◼   ► stay with the same aspect ratio is that wasn't really a change in size when they [TS]

00:33:42 ◼   ► went 2 for it was more about changing the aspect ratio and they kept the with [TS]

00:33:46 ◼   ► exactly the same 600 320 point [TS]

00:33:49 ◼   ► its 640 pixels they just added one dimension to change the aspect ratio [TS]

00:33:55 ◼   ► ever since there's been talk of a bigger iPhone I've always just started with the [TS]

00:34:01 ◼   ► question of war what's the problem they're trying to solve is it showing [TS]

00:34:05 ◼   ► more content like more texts per page or is it about zooming it up and making the [TS]

00:34:13 ◼   ► text that is on the page bigger you know and and there's different you know to [TS]

00:34:18 ◼   ► totally you know and it is largely age base two totally different reasons to go [TS]

00:34:23 ◼   ► each way where if you're younger and you want to use your phone as more of your [TS]

00:34:27 ◼   ► personal more and more like it's your main personal computer you want more you [TS]

00:34:32 ◼   ► want you want to show moral ones and if you're older you want bigger text and so [TS]

00:34:40 ◼   ► you can see it I think that by putting a lot more pixels on the screen [TS]

00:34:45 ◼   ► going to three acts and having something like 20 2008 by 12:42 which is my guess [TS]

00:34:56 ◼   ► thereby therefore it's going to be mostly about showing more content that's [TS]

00:35:03 ◼   ► a 68% increase in area you know multiply the number of visible visible points on [TS]

00:35:08 ◼   ► screen pixels but point by 1.68 as a lot more [TS]

00:35:13 ◼   ► and it's a scaling factor of 6 percent so it's a little over six percent bigger [TS]

00:35:18 ◼   ► but I think that what they'll be able to do to make other people who want [TS]

00:35:23 ◼   ► everything just one big text happy as I think that they don't know I i mean [TS]

00:35:26 ◼   ► there's nothing will certainly nothing like this in the Iowa 8 basis but and [TS]

00:35:31 ◼   ► maybe it won't even be in Iowa State maybe we'll have to wait right was nine [TS]

00:35:34 ◼   ► or something but they could add something like the retina MacBook Pro [TS]

00:35:38 ◼   ► scaling factor where you you treat the 5.5 inch phone as a two X device instead [TS]

00:35:45 ◼   ► of a three X device and all of the apps already have a two acts layout and it [TS]

00:35:51 ◼   ► just scales up and it's it's even simpler than that right it's it's like [TS]

00:35:57 ◼   ► they're there is that regular size or compact size that they talk about it [TS]

00:36:03 ◼   ► section 216 and you know you you can say okay I want my 5.5 edge iPhone to act [TS]

00:36:14 ◼   ► like its compact or no no no I wanted to actually more like regular and the code [TS]

00:36:23 ◼   ► that's written well for the new you know size classes works correctly right you [TS]

00:36:31 ◼   ► get oh also miss behave like an iPad or all of a sudden this behaves like and I [TS]

00:36:37 ◼   ► thought given that display size that physical display size that you're [TS]

00:36:44 ◼   ► working with ya so I think it it it it there are two sets of people and they [TS]

00:36:53 ◼   ► it's all about content and some of them one more some of them want bigger and [TS]

00:37:00 ◼   ► some of them want some kind of mix between the two [TS]

00:37:02 ◼   ► yeah and I think Apple to the brilliant thing with that retina MacBook Pro right [TS]

00:37:09 ◼   ► yeah handles a lot of different situations from the software developers [TS]

00:37:13 ◼   ► point of view it's pretty simple right you just you your rendering into a [TS]

00:37:18 ◼   ► framebuffer that's twice as big as it used to be [TS]

00:37:23 ◼   ► and those pixels make it to the screen however they make them their way to the [TS]

00:37:29 ◼   ► screen [TS]

00:37:30 ◼   ► yeah things interesting in discovered recently in Xcode data is the ability to [TS]

00:37:43 ◼   ► specify images specifically you know graphics and software as doctors to [TS]

00:37:53 ◼   ► specify your image as say for example PDF file what's interesting there is [TS]

00:38:04 ◼   ► that that's always been problematic in the past because you know you take a [TS]

00:38:10 ◼   ► saying the iOS 6 world right you take a richly rendered button gradients shadows [TS]

00:38:21 ◼   ► and things like that and you take the PDF for that and its number one it's [TS]

00:38:27 ◼   ► pretty complex PDF file right it contains gradients shadows and all sorts [TS]

00:38:32 ◼   ► of stuff and then you scale it down to any kind of size and it just it never [TS]

00:38:39 ◼   ► looks great [TS]

00:38:40 ◼   ► unless it's really big that looks awesome but now with Iowa 70 since I was [TS]

00:38:47 ◼   ► 7 all the graphics applications are really just you know stroke lines right [TS]

00:38:55 ◼   ► really simple right arrow is just you know two lines a 90 degree angle rotated [TS]

00:39:04 ◼   ► 45 degrees right it's it's you know and it literally is that death house [TS]

00:39:09 ◼   ► described in the PDF file right you know this line is so many points along you [TS]

00:39:14 ◼   ► know those from this point to this point this point to this point [TS]

00:39:17 ◼   ► done yeah and that reminds you of various two-point Craig and it brings me [TS]

00:39:21 ◼   ► back to something that I remember now well I suspected it might have had [TS]

00:39:28 ◼   ► something file and remember but last year in June [TS]

00:39:32 ◼   ► when I first saw west 71 it was you know here's the big reveal was talking to [TS]

00:39:39 ◼   ► somebody that can say you know what I was told was from someone who had a hand [TS]

00:39:45 ◼   ► in the design and there was something to the effect of well we know some of the [TS]

00:39:50 ◼   ► stuff that's coming and that informed some of our decisions and I can tell you [TS]

00:39:55 ◼   ► about it now but you know that played that you know part of this is not just [TS]

00:40:01 ◼   ► about what it looks like now which we think looks great and we really are [TS]

00:40:04 ◼   ► proud of it but part of it is about what's coming in the future and I do [TS]

00:40:09 ◼   ► think that that's part of it that this is clearly it's the iOS 7 style is [TS]

00:40:13 ◼   ► clearly more scalable yeah it malleable its whole resolution independence thing [TS]

00:40:18 ◼   ► is what I really wanted that's the old term but it really is that 10.4 10.5 [TS]

00:40:27 ◼   ► always problematic because you know I was not an easy thing to scale [TS]

00:40:33 ◼   ► revolution wise had all sorts of gradients and shadows and all this and [TS]

00:40:39 ◼   ► now that we're in trouble and it's a lot easier [TS]

00:40:47 ◼   ► yeah the old-time the original era was everybody knew that ultimately about [TS]

00:40:56 ◼   ► higher resolution displays getting more pixels per inch displays but we didn't [TS]

00:41:01 ◼   ► we didn't have this ratner terminology and it's not so much that read his magic [TS]

00:41:08 ◼   ► word you know it's it's it's an arbitrary marketing term and there's a [TS]

00:41:13 ◼   ► basic the basic idea that at the distance at which you know the pixel [TS]

00:41:18 ◼   ► isn't discernible from your eyes long as it's typical viewing distance the neck [TS]

00:41:23 ◼   ► counters ratner third there's definitely some scientific merit [TS]

00:41:26 ◼   ► but what wound up happening know is that it's sort of a binary [TS]

00:41:34 ◼   ► Apple display whether it's a Mac or iOS devices either right now or not and for [TS]

00:41:41 ◼   ► those of us who care about the details we can't tell yet this one this one like [TS]

00:41:45 ◼   ► the first time you saw my phone it was dub is our man even with the MacBook [TS]

00:41:51 ◼   ► Pros though the first one was the 15 inch right the 15 inch MacBook Pro ship [TS]

00:41:55 ◼   ► first and it was like it wasn't quite double the pixels you know I think you [TS]

00:42:00 ◼   ► could fake it with that killing tractor that we had to make it double the [TS]

00:42:04 ◼   ► resolution but the actual at the native resolution everything was a little bit [TS]

00:42:08 ◼   ► bigger because it wasn't didn't quite get to double the pixels but you could [TS]

00:42:12 ◼   ► just tell us Angela Delli right wow this is something unlike anything I've ever [TS]

00:42:16 ◼   ► seen before at this level [TS]

00:42:18 ◼   ► look like real funds I think back in the original era and it wasn't just us on [TS]

00:42:25 ◼   ► the outside Apple had this there was never wasn't quite so they didn't [TS]

00:42:29 ◼   ► foresee doing it as like this binary switch it was gonna be this continuum [TS]

00:42:34 ◼   ► where every maybe every couple years we get a couple more pixels per inch and [TS]

00:42:38 ◼   ► that if we had retina are not read the resolution independent asset we wouldn't [TS]

00:42:43 ◼   ► have to keep retrying everything but it didn't work out that way ever really [TS]

00:42:47 ◼   ► yeah we never really accepted version of Mac OS 10 that was resolution [TS]

00:42:51 ◼   ► independent it was a chicken it was a chicken and egg problem right it's like [TS]

00:42:55 ◼   ► developers I'm gonna do [TS]

00:42:57 ◼   ► resolution independent graphics until they got a resolution independence green [TS]

00:43:00 ◼   ► apples not gonna lose irate listener [TS]

00:43:02 ◼   ► green until their apps that run resolution to independently except panic [TS]

00:43:08 ◼   ► cable just like their heroes I forget which one of their absence I don't have [TS]

00:43:15 ◼   ► it was coda one point our something there were there were panic apps from [TS]

00:43:24 ◼   ► 2006 or 2007 maybe even earlier that we are resolution independent PDF assets [TS]

00:43:29 ◼   ► for everything and they did they went to extraordinary lengths to do that and [TS]

00:43:35 ◼   ► cable was the guy I remember going to like the old WWDC sessions I mean like [TS]

00:43:40 ◼   ► seriously probably close to 10 years ago [TS]

00:43:43 ◼   ► mean cable sasser hanging out in the back and just giddy as they were talking [TS]

00:43:48 ◼   ► about resolution independent cause we both like we're thinking next year we [TS]

00:43:54 ◼   ► don't know the word right now but we thought we were gonna get super high DPI [TS]

00:43:57 ◼   ► max is here and we were like just getting this crazy they're like there's [TS]

00:44:01 ◼   ► no way they'd be putting this in WBC this year if they weren't coming take [TS]

00:44:06 ◼   ► let's start saving our money and cables oh yeah you know it it's all come to [TS]

00:44:14 ◼   ► come to fruition now and there's my the red flag for me is the fact that they're [TS]

00:44:22 ◼   ► using a robotic enjoy the system 100 definitely no doubt about it that it's [TS]

00:44:30 ◼   ► OK on on retina display but you see Helvetica Neue I read I just play and [TS]

00:44:36 ◼   ► it's like ok you know the highest DL's the ones all look ok there it's a little [TS]

00:44:46 ◼   ► little muddy display and apples making the flags and ok this is the way we were [TS]

00:44:56 ◼   ► going forward [TS]

00:44:57 ◼   ► and it's clear that that way forward is everything [TS]

00:45:02 ◼   ► not not just I've said this before but not just in hindsight having used the [TS]

00:45:08 ◼   ► MacBook Pros now for a while but I've always thought I mean I mean having used [TS]

00:45:13 ◼   ► I'm sorry I told using yosemite on the MacBook Pro for the last couple months [TS]

00:45:18 ◼   ► in particular not just because ever since the retina MacBook Pros shipped I [TS]

00:45:24 ◼   ► thought that the Aqua interface looked a little weird I thought the display is [TS]

00:45:28 ◼   ► look beautiful and I thought everything about the new I looked a little weird [TS]

00:45:31 ◼   ► looks fake it always looked to me like a fake version of Mac OS that somebody [TS]

00:45:37 ◼   ► made for Marvel superhero movie 2008 look really cool big screen like they [TS]

00:45:44 ◼   ► faked it and you know I love Lucida Grande I still love it but it looked a [TS]

00:45:52 ◼   ► little janky to my eye [TS]

00:45:55 ◼   ► yeah because you know I guess there's a reason why you don't see that fun used [TS]

00:46:01 ◼   ► in print or sell it you very seldom see Lucida Grande in print because it just [TS]

00:46:08 ◼   ► isn't you know it was designed to look good with chunky pixels and it did a [TS]

00:46:12 ◼   ► great job of it i mean it look great on you know nan Ren the displays look [TS]

00:46:17 ◼   ► better than none [TS]

00:46:20 ◼   ► served a job for over a decade fantastically but then once it went [TS]

00:46:24 ◼   ► redness looked weird because it just not just as a great friend and [TS]

00:46:29 ◼   ► high-resolution yeah you know the people were complaining about being a humanist [TS]

00:46:37 ◼   ► far [TS]

00:46:38 ◼   ► and you know I think I can get that as far as you know content is concerned [TS]

00:46:45 ◼   ► like maybe your content in your app should be displayed and some other kind [TS]

00:46:50 ◼   ► of flawed but you know menu bar and dialog boxes and stuff like that it's [TS]

00:46:57 ◼   ► really no different than roadsides right navigation right it did you know and [TS]

00:47:02 ◼   ► Helvetica excels you just go out in public you know you get on the New York [TS]

00:47:10 ◼   ► City subway and noticed the hell that occurs all over the place it's good at [TS]

00:47:16 ◼   ► doing that [TS]

00:47:18 ◼   ► think that Apple moving to that as a system for something that you know that [TS]

00:47:27 ◼   ► lets us navigator out a good thing as it comes back to another thing I wanna make [TS]

00:47:35 ◼   ► about print design and UI design but yeah when I follow up [TS]

00:47:43 ◼   ► casper with the actual I compared him to Warby Parker are good friends of where [TS]

00:47:48 ◼   ► we parked our super stylish really cool low-priced well-crafted I where that's [TS]

00:47:57 ◼   ► what we park at us you heard me talk about it before right there you go to [TS]

00:48:01 ◼   ► the website a whole bunch of friends really cool really cool stuff on the web [TS]

00:48:05 ◼   ► site to help you can see what they would look like on your face take a webcam [TS]

00:48:09 ◼   ► picture and you know what does this look like on my face and they do an amazing [TS]

00:48:12 ◼   ► job kinda guessing the distance between your eyes and stuff like that [TS]

00:48:16 ◼   ► then you pick five pairs of glasses that you like they should do you agree they [TS]

00:48:24 ◼   ► do show up [TS]

00:48:24 ◼   ► prescription lenses are you just try him on at home looking to see what your [TS]

00:48:29 ◼   ► significant other things you look best in and then if you find one or more [TS]

00:48:34 ◼   ► pairs do you like you buy them and if you don't use them all back and then [TS]

00:48:38 ◼   ► couple days later you get the classes you picked no upsells on stuff like UV [TS]

00:48:46 ◼   ► coating or anti glare or anything like that all classes include that everything [TS]

00:48:51 ◼   ► includes the anti glare everything includes the antireflective coating no [TS]

00:48:56 ◼   ► additional cost all their glasses come with a hard case with a bunch of Manaus [TS]

00:49:01 ◼   ► now really cool case good cleaning cloth everything like that they have taken him [TS]

00:49:07 ◼   ► frames metal ones they started $145 and their regular one started just 95 books [TS]

00:49:14 ◼   ► they do an awesome thing where every time they sell pair of glasses [TS]

00:49:18 ◼   ► prescription glasses they also send a pair of prescription glasses to people [TS]

00:49:25 ◼   ► in need around the world need prescription glasses almost a billion [TS]

00:49:28 ◼   ► people around worldwide lack access to prescription glasses 15 percent of the [TS]

00:49:33 ◼   ► global population so they've pop partnered with various nonprofits who [TS]

00:49:39 ◼   ► knows one here called visions bring to ensure that for every pair of glasses [TS]

00:49:42 ◼   ► Warby Parker cells another Paris distributed to someone in need to great [TS]

00:49:47 ◼   ► deal at a great price are we talking about we're talking about older guys [TS]

00:49:52 ◼   ► guys getting older and they're progressive lenses that started just [TS]

00:49:56 ◼   ► $295 including James it's a lot more money but at a what prescription [TS]

00:50:02 ◼   ► progressive lenses they the ones I have David distant prescription at the top of [TS]

00:50:07 ◼   ► the land in a transition to a reading land near the lenses bottom without any [TS]

00:50:11 ◼   ► kind of harsh line or anything like that [TS]

00:50:14 ◼   ► usually those things are super super expensive [TS]

00:50:17 ◼   ► yeah there's started just two hundred ninety five bucks really really cool [TS]

00:50:25 ◼   ► stuff so go there check him out you need new glasses next time you need glasses [TS]

00:50:28 ◼   ► or sunglasses prescription go to Warby Parker Warby Parker dot com slash the [TS]

00:50:35 ◼   ► talk show they've got the done the talk show and they have a special deal was a [TS]

00:50:40 ◼   ► special deal here but he uses that deal gets free shipping so the sooner they [TS]

00:50:51 ◼   ► get on right away use that code and you get free shipping so my thanks to work [TS]

00:50:57 ◼   ► with Parker go by coat check math classes so print design I wanted to make [TS]

00:51:04 ◼   ► this point you remind me of talking about the funds I that's the world I [TS]

00:51:10 ◼   ► came from coming out of college in the nineties I knew QuarkXPress and I did [TS]

00:51:15 ◼   ► print design and I you know knew how to do exactly but it wasn't down to what's [TS]

00:51:21 ◼   ► the equivalent of the pixel which would be the dot of toner right we have a 600 [TS]

00:51:26 ◼   ► dpi laser printer we didn't we didn't you know there's no way in court or [TS]

00:51:33 ◼   ► Illustrator or something like that to do a lot of toner perfect design right and [TS]

00:51:40 ◼   ► yes 600 dpi laser printers higher than his DPS were talking about but if it's [TS]

00:51:44 ◼   ► right that we have a 461 pixel per inch phone coming up that's actually in the [TS]

00:51:50 ◼   ► ballpark right where you really shouldn't be caring about the pixels and [TS]

00:51:54 ◼   ► that if you specify if you just tell the OS give me that you know I want to draw [TS]

00:52:00 ◼   ► half the screen black half white [TS]

00:52:03 ◼   ► if the black calf is actually one pixel larger than the white house that looks [TS]

00:52:08 ◼   ► like half-and-half exactly there's no reason you shouldn't be worried about [TS]

00:52:12 ◼   ► that you should just say right it would be just the same way that in court [TS]

00:52:17 ◼   ► express if I made an eight and a half by eleven sheet of paper and I just drew a [TS]

00:52:21 ◼   ► line at the halfway mark on the ruler I don't know when it comes out on the [TS]

00:52:26 ◼   ► piece of paper whether it's actually a half to the dot it's it's closer [TS]

00:52:31 ◼   ► actually actually probably what would happen if you have an even number even [TS]

00:52:35 ◼   ► number of black pixels 82% great XO go and then all-white I mean just had a [TS]

00:52:44 ◼   ► yearly thing there is to make it smooth and look nice but I don't think we're [TS]

00:52:49 ◼   ► supposed to worry about that yeah exactly that that is kind of take away [TS]

00:52:54 ◼   ► from me is that it's like you know just give it up you know it's the design is [TS]

00:52:59 ◼   ► how you gonna stroke these elements are you going to say you know how are they [TS]

00:53:03 ◼   ► balance between each other it's you know you think about design and higher [TS]

00:53:07 ◼   ► leveled and ok it's 10 pixels of padding you know fifteen pixels of content [TS]

00:53:14 ◼   ► another 10 pixels of padding you know you got 25 pixels and it's not about [TS]

00:53:18 ◼   ► getting sloppy or not caring it's about carrying out its slightly higher level [TS]

00:53:25 ◼   ► right right here about it at the level of points and percentages but don't [TS]

00:53:28 ◼   ► don't worry about it at the pixel level but I think that's you know the [TS]

00:53:33 ◼   ► responses web designs [TS]

00:53:36 ◼   ► you know the whole thing that Ethan market is champion is that you know [TS]

00:53:41 ◼   ► think about things in percentages right i 100% on my page wit to show this [TS]

00:53:47 ◼   ► paragraph know I really want fifty percent of like how many pixels that he [TS]

00:53:54 ◼   ► ok now somewhere out there are good friends [TS]

00:53:59 ◼   ► many of your colleagues who are pixel desire icon designers sure and you know [TS]

00:54:08 ◼   ► what they have not have not been dealing with pixels for years I really now [TS]

00:54:16 ◼   ► that's why I want to have you on the show it's again you gotta think about [TS]

00:54:23 ◼   ► things at a higher level i mean i think they're probably correct me when they [TS]

00:54:27 ◼   ► hear this but I believe they work in Illustrator at 2048 2048 pixels that's [TS]

00:54:34 ◼   ► where they start off and they scale it down to whatever pixel size you know the [TS]

00:54:42 ◼   ► client requests but they're working at some ridiculously large size you know [TS]

00:54:47 ◼   ► then they're thinking about how things balance out in that large canvas you [TS]

00:54:55 ◼   ► know what the final rendering size is really just an implementation detail [TS]

00:54:59 ◼   ► just something that you know it's like okay they need it [TS]

00:55:03 ◼   ► 512 by 512 on they also need a 256 great will render doubt that size there are [TS]

00:55:13 ◼   ► mean and mean it used to be that you would go into like something like rozet [TS]

00:55:17 ◼   ► it right and click a pixel said you know say what color you want to add another [TS]

00:55:24 ◼   ► pixel and to be fair that there there is some of that still if you take that 2048 [TS]

00:55:32 ◼   ► 2048 images in Illustrator put it into Photoshop and render down at 16 by 16 [TS]

00:55:38 ◼   ► and it's got some texture something on it you gonna have to clean up that text [TS]

00:55:43 ◼   ► right at the top of the scale down nicely and you know they do that [TS]

00:55:48 ◼   ► still that is there some pics of clean up there [TS]

00:55:52 ◼   ► r but to be honest that's less unless something with a client even needs right [TS]

00:56:00 ◼   ► people to work at that size anymore you know we've moved on from that [TS]

00:56:09 ◼   ► yeah I go back to my you know my days of print designer and you know it sucks [TS]

00:56:14 ◼   ► when somebody would give you their logo and if you know you have filed or [TS]

00:56:18 ◼   ► something and not even if it was you know if it was really low res you have [TS]

00:56:23 ◼   ► to go back to committee you gotta give me something better but even if its high [TS]

00:56:25 ◼   ► res kinda stunk because you knew there was an upper limit just give it to me as [TS]

00:56:30 ◼   ► a vector and we did have an EPS of the logo you just didn't really worry about [TS]

00:56:35 ◼   ► how it's going to turn out [TS]

00:56:37 ◼   ► sized it right you placed it exactly where you wanted your layout and then [TS]

00:56:43 ◼   ► you just trusted that when it came off the printer was gonna look at it and we [TS]

00:56:46 ◼   ► would do things to remember with some logos where it was like a dark [TS]

00:56:51 ◼   ► background with white text if you knew it was going into newsprint you might [TS]

00:56:57 ◼   ► have an alternate version where the text was boulder because you knew they did [TS]

00:57:02 ◼   ► and to make it look right you know there are some logos are things like that but [TS]

00:57:07 ◼   ► you'd have an alternate version for something like newsprint canoes going to [TS]

00:57:11 ◼   ► believe but for the most part you never had to worry about it [TS]

00:57:14 ◼   ► yeah I think in in in you eyes with vector graphics a lot of people get [TS]

00:57:22 ◼   ► confused the the graphic that you're using to develop with with the actual [TS]

00:57:28 ◼   ► growth to get rendered on screen [TS]

00:57:30 ◼   ► you know when you talk about what you were doing a test very important part of [TS]

00:57:38 ◼   ► that process was the rip things that doctor representation and put it into a [TS]

00:57:43 ◼   ► bit nap which i think could send on to the to the press [TS]

00:57:47 ◼   ► you know physically print it [TS]

00:57:50 ◼   ► you know when you say ok I'm going to put a PDF and Xcode I don't know this [TS]

00:57:57 ◼   ► for a fact but I'm guessing that although PDF does is give something [TS]

00:58:02 ◼   ► Xcode the work on compile time and Xcode all know that he needs something that 16 [TS]

00:58:08 ◼   ► by 16 yrs can go know that need something its 256 by 256 [TS]

00:58:13 ◼   ► surrender it at the appropriate size the reason being is that or GPUs work with [TS]

00:58:22 ◼   ► textures right they work with it that you don't you don't want a better [TS]

00:58:27 ◼   ► representation in your [TS]

00:58:29 ◼   ► at runtime you just don't want that it's it's inefficient right if you have to [TS]

00:58:33 ◼   ► have a iPhone 6 render out all these PDFs before it can display on the screen [TS]

00:58:40 ◼   ► you you're lost I'm gonna be slower right you know it's going to take more [TS]

00:58:45 ◼   ► CPU exactly it's not I don't know that it works that way that I don't know I [TS]

00:58:48 ◼   ► don't I don't either but you know just knowing how this this works but better [TS]

00:58:53 ◼   ► now on burn the developers CPU exactly right you know one's on a Mac Pro you [TS]

00:59:00 ◼   ► know so you know you look at it kind of Xcode six is the rift now it's the time [TS]

00:59:10 ◼   ► it takes all these Dr definitions it takes our auto layout definitions it's [TS]

00:59:16 ◼   ► the thing that the takes all this resolution independence and put it into [TS]

00:59:23 ◼   ► a format where runtime the iPhone or even very now can take that and display [TS]

00:59:31 ◼   ► it how the user wants to see it it's a pretty it's it really hits us as [TS]

00:59:44 ◼   ► developers we have to kind of let go a little bit to say okay this is gonna and [TS]

00:59:51 ◼   ► that can detect whether those preserving on through this process right there when [TS]

00:59:54 ◼   ► they talk about responsive web design there's they're letting go of the notion [TS]

00:59:58 ◼   ► that everything's gonna line perfectly according to their Photoshop mockup it's [TS]

01:00:06 ◼   ► not it's not right it's just not and what works [TS]

01:00:11 ◼   ► you know what auto layout as saying what the size classes things like in these [TS]

01:00:16 ◼   ► different scenarios this is kind of how you want things to lay out and you don't [TS]

01:00:24 ◼   ► necessarily know that it's going to lay out exactly the way you expected to lay [TS]

01:00:29 ◼   ► out i mean who's to say that your phone settings are you know that's you know I [TS]

01:00:38 ◼   ► and iOS you can go and say I want a larger type yeah yeah how big is that [TS]

01:00:46 ◼   ► text bubble in in messages you know how how big is a text bubble that's three [TS]

01:00:53 ◼   ► lines of text I bet in my iMessage it's gonna be larger than yours cause I'm my [TS]

01:01:00 ◼   ► 13 years older [TS]

01:01:02 ◼   ► yeah but it is I think there's another thing to that simplicity in the message [TS]

01:01:08 ◼   ► coming from Apple which is you can't look even if we add two new phones and [TS]

01:01:13 ◼   ► one of them is 750 pixels wide and the other one is 1200 and whatever 1224 [TS]

01:01:21 ◼   ► don't take that as meaning ok now I can expect either 640 or 750 or now stop [TS]

01:01:31 ◼   ► thinking that you can make a list of the expected widths you should make an app [TS]

01:01:36 ◼   ► that is ready for any way you know instead of just 704 maybe it's 703 [TS]

01:01:43 ◼   ► doesn't matter your app should be ready for that you know that there's no there [TS]

01:01:48 ◼   ► shouldn't be any reasonable whipped in that area that your absence because I [TS]

01:01:54 ◼   ► think it also ties into another rumor which is the rumor [TS]

01:01:57 ◼   ► of split-screen multitasking on the iPad and you know and possibly combine that [TS]

01:02:04 ◼   ► with new iPad sizes if they come out with the bigger pro size iPad yet [TS]

01:02:11 ◼   ► there's some there's some problematic things as far as that split screen on [TS]

01:02:15 ◼   ► the iPad and the status bar stolley problems and I'm curious to see how it [TS]

01:02:23 ◼   ► goes but there's no doubt in my mind though that part of the message is don't [TS]

01:02:27 ◼   ► don't assume you can you you're gonna you can expect the way to be from this [TS]

01:02:33 ◼   ► short list of numbers with could be any exact if it turns out that this iPhone [TS]

01:02:41 ◼   ► really does show up with the width of 750 1334 height instead of 1336 by 752 [TS]

01:02:49 ◼   ► should be neither I think that that that Apple explicitly telling us stop stop [TS]

01:02:56 ◼   ► trying to do pixel perfect 16 by 16 pixel grid displays signs what's going [TS]

01:03:03 ◼   ► to happen with iOS apps that are [TS]

01:03:09 ◼   ► haven't been updated for iOS 7 even I mean I'm gotta get some apps that are [TS]

01:03:14 ◼   ► stilled iOS 6 that they keyboard comes up and it's i can tell it to shift gears [TS]

01:03:23 ◼   ► but other than that I don't like you know when it's gotten to the point now [TS]

01:03:28 ◼   ► where I find that I have a couple of those apps too and I've got it's gotten [TS]

01:03:31 ◼   ► to the point where I true whatever reason even though it doesn't make any [TS]

01:03:34 ◼   ► sense because it has no actual physical feel I find that I can't I prayed on it [TS]

01:03:38 ◼   ► anymore [TS]

01:03:38 ◼   ► yeah yeah it's a weird it is isn't it but I tell you the shift keys better if [TS]

01:03:45 ◼   ► it's a constant reminder that why is Apple things so reluctant to change that [TS]

01:03:52 ◼   ► to fix it I would lie I have [TS]

01:03:54 ◼   ► I know there's gotta be somebody high in that company that there's no better way [TS]

01:04:01 ◼   ► somebody has somebody has taken control of that nobody nobody over this person [TS]

01:04:06 ◼   ► cares enough to overrule yeah and nobody under them has been able to persuade [TS]

01:04:11 ◼   ► them [TS]

01:04:11 ◼   ► it it's it's and I hear it it's been a year and I'm still getting used by USD [TS]

01:04:24 ◼   ► cables right you know you once I gotta stick to it and put it in there got it [TS]

01:04:31 ◼   ► it takes the prize it it's just it it it takes three tries to get the shift rate [TS]

01:04:38 ◼   ► did you see the tweet from speaking guide yeah it's by far away it's why I [TS]

01:04:48 ◼   ► love so much because I'd never quite thought of rumors that Apple is gonna [TS]

01:04:53 ◼   ► come out the reversible USB switch that's going to just work and existing [TS]

01:04:58 ◼   ► USB sockets and if you look good you haven't seen it google it look at the [TS]

01:05:02 ◼   ► patent and the diagram makes total sense where it's you know it's like a call of [TS]

01:05:08 ◼   ► the tongue to tongue that would go up or down depending on which way you put it [TS]

01:05:12 ◼   ► in Sobe reversible and Stephen pranks tweet was a you mean to tell me that for [TS]

01:05:16 ◼   ► the last fifteen years [TS]

01:05:18 ◼   ► technically stopping us from having reversible USB cable and that is such a [TS]

01:05:26 ◼   ► fascinating awarded because like oh my god how many times have I plugged it [TS]

01:05:30 ◼   ► tried to collectively how many man hours and then wasted with USB cable plugged [TS]

01:05:36 ◼   ► in rural [TS]

01:05:37 ◼   ► it's gotta be it's gonna be a staggering number because everybody does anyone [TS]

01:05:42 ◼   ► else like do it at least once a day [TS]

01:05:44 ◼   ► yeah yeah it's all it's only by those Applewhite Chargers I never never know [TS]

01:05:51 ◼   ► which went up and down so it doesn't help me to look at the cable and say oh [TS]

01:05:55 ◼   ► the USB logo is up so I'll put it in this way I don't know which way the [TS]

01:05:59 ◼   ► thing is in the socket [TS]

01:06:00 ◼   ► like it you know it's all combined with the fact that I need USR [TS]

01:06:06 ◼   ► electrical sockets are reversible for a lot of plugs including those little [TS]

01:06:10 ◼   ► white adapter plugs if it's not a three-prong plug you can put the charger [TS]

01:06:16 ◼   ► and upside down and even with the three prong one son some wall socket to their [TS]

01:06:21 ◼   ► upside down [TS]

01:06:23 ◼   ► getting their meal that I've got 1 30 pin connector on my death still just [TS]

01:06:30 ◼   ► final test device I tell you the Lightning being reversible it's it's [TS]

01:06:36 ◼   ► it's it seems like a stupid little thing but it's like I have a rant in me and I [TS]

01:06:46 ◼   ► never expressed it but I think in hindsight that the lightning adapter is [TS]

01:06:51 ◼   ► the most happily thing is done in 10 years is the single just epitomizes [TS]

01:06:58 ◼   ► everything that either its iPad Mini around its like everybody loved it [TS]

01:07:04 ◼   ► worked great all the hotels have it it's like yeah yeah I would say go back to [TS]

01:07:10 ◼   ► you know maybe the one previous prior to it was the iPod iPad Mini is the most [TS]

01:07:16 ◼   ► popular device on the planet for the iPod Nano even if they were switching [TS]

01:07:20 ◼   ► the more expensive components yeah I think doing it [TS]

01:07:25 ◼   ► where everybody in industry uses these finicky little micro USB things that are [TS]

01:07:30 ◼   ► horrible cuz I still have to deal with them with my Kindle after deal with them [TS]

01:07:34 ◼   ► with the movie and now that I've gotten used to lightning it's only gotten worse [TS]

01:07:38 ◼   ► cause I don't have patience for it I just snap it is it cracks me we travel [TS]

01:07:44 ◼   ► and hotel room and you know they've got like little oh we have an iPod charger [TS]

01:07:52 ◼   ► in the room over 30 ok [TS]

01:07:59 ◼   ► in another five years you guys all get with the program [TS]

01:08:02 ◼   ► hotels around like a 15 year [TS]

01:08:06 ◼   ► and it's like that just does not work with something but I also think that the [TS]

01:08:13 ◼   ► lightning adapter in addition to being what I love about Apple that they're [TS]

01:08:16 ◼   ► like we don't care what everybody else is doing and we're not happy with what [TS]

01:08:20 ◼   ► we ourselves have we're not happy with our proprietary 30 pin plugs we could do [TS]

01:08:25 ◼   ► so much but they were annoyed by their own ugly adapter and then we can make it [TS]

01:08:28 ◼   ► smaller we can make it reversible and that would be just eliminating huge [TS]

01:08:34 ◼   ► annoyance from all but it's also what drives some people who don't like Apple [TS]

01:08:38 ◼   ► crazy which is why don't they just use micro USB and everyone on the planet [TS]

01:08:43 ◼   ► would have the same adapter which I have to admit that's that's not unreasonable [TS]

01:08:49 ◼   ► you know it's a tradeoff you want to you know do what everybody else does or do [TS]

01:08:54 ◼   ► you want to do something better look at micro USB and it's like it's the epitome [TS]

01:08:59 ◼   ► of designed by committee and it was a consortium of companies that are saying [TS]

01:09:08 ◼   ► let's make a universal serial connector and things that are designed by [TS]

01:09:15 ◼   ► committee are often not optimal and I look at a lightning connector it's [TS]

01:09:22 ◼   ► pretty optimal yeah they've done some crazy stuff that well at least very [TS]

01:09:30 ◼   ► least it better than anything I've ever seen from anybody else ya Mark Edwards [TS]

01:09:36 ◼   ► back by five minutes mark edwards who I think was very much in doubt [TS]

01:09:42 ◼   ► about my predictions for screen sizes in here earlier day or so after I publisher [TS]

01:09:49 ◼   ► he he was something that was very skeptical of any screen sizes that are [TS]

01:09:54 ◼   ► divisible by 16 but then he went he did something interesting thing to do is [TS]

01:09:59 ◼   ► made a whole list of recent iMac MacBook Pro MacBook Air iPad etc [TS]

01:10:07 ◼   ► devices and so which ones were divisible by 32168 for and the MacBook Air 11 inch [TS]

01:10:21 ◼   ► there there is an 11 inch MacBook Air that isn't visible by any of those [TS]

01:10:25 ◼   ► numbers that it's got a 1366 screen size with which isn't even divisible by four [TS]

01:10:32 ◼   ► let alone either 16 there's a 13 inch MacBook Air height is 900 which is only [TS]

01:10:41 ◼   ► divisible by four not even by eight and it's a couple others are divisible by 16 [TS]

01:10:48 ◼   ► so it's not completely unprecedented that was there is a bunch of people who [TS]

01:10:53 ◼   ► are like hey graphics cards won everything in 16 pixel increments that [TS]

01:10:58 ◼   ► may be so but that hasn't stopped Apple MacBooks before yeah well against the [TS]

01:11:04 ◼   ► matter giving those textures and on the gp100 textures are going to be quite [TS]

01:11:09 ◼   ► aligned you know that just for performance reasons the whole graphics [TS]

01:11:13 ◼   ► pipeline is going to want to be even numbers probably even words sizes so [TS]

01:11:21 ◼   ► something that's gonna landed 64 bits or three or whatever the size is for the [TS]

01:11:28 ◼   ► roundup for when they're sending stuff to the GPU overwrite ok you know those [TS]

01:11:37 ◼   ► last two pixels that would have been perfect just go off into the ether they [TS]

01:11:41 ◼   ► don't actually go to [TS]

01:11:42 ◼   ► display its again that's you know so long you know we've we've we've been [TS]

01:11:57 ◼   ► tied to display hardware is the thing that is driving or operating systems are [TS]

01:12:04 ◼   ► raising the resolutions in our software the dimensions of our software and that [TS]

01:12:12 ◼   ► the things going away is that we gotta start thinking about the hardware and [TS]

01:12:21 ◼   ► start thinking about our designs about our layout yeah that's gonna be hard [TS]

01:12:31 ◼   ► thing you know we've all that's the thing that you know this this odd number [TS]

01:12:41 ◼   ► width and height for the four point seven and display makes the hairs on the [TS]

01:12:47 ◼   ► back of my neck stand up I know it's going to cause problems right it's like [TS]

01:12:54 ◼   ► you know when we went from from 32 bit to 64 bits like twice as big was you but [TS]

01:13:02 ◼   ► yeah you make assumptions and your software all over the place that well as [TS]

01:13:06 ◼   ► integers gonna be 16 bits ever forever change it so that we 16 bit 32 bit I [TS]

01:13:17 ◼   ► remember I remember a bit yeah I remember in the back side of what is [TS]

01:13:23 ◼   ► that 662 yeah yeah that was a [TS]

01:13:30 ◼   ► a bit microprocessor with sixteen-bit address days so he had to declare along [TS]

01:13:39 ◼   ► together again sometime [TS]

01:13:46 ◼   ► Pascal strings were 256 characters [TS]

01:13:50 ◼   ► exactly exactly you had to have that Biden there to tell you how long the [TS]

01:13:54 ◼   ► strain was killed with that the things throughout the history of computing are [TS]

01:14:07 ◼   ► you we've we've taken short cuts either for no cost by laziness or either as it [TS]

01:14:16 ◼   ► does yes deliberate act for performance we have short cuts all over our code for [TS]

01:14:26 ◼   ► example I don't think the 32 kilobyte limit in the original text edit controls [TS]

01:14:31 ◼   ► in Mac OS and Windows laziness I think that was a very practical decision given [TS]

01:14:38 ◼   ► the constraints of the original Mac hardware but then eventually we had all [TS]

01:14:44 ◼   ► these apps with all these text fields that were using the system tech center [TS]

01:14:48 ◼   ► control more than 32 kilobytes attacks you know and eventually it was you know [TS]

01:14:54 ◼   ► the computers clearly had the you know the memory to to allow it but now I had [TS]

01:14:59 ◼   ► all this offer with you no Uta right it's like you didn't take off until you [TS]

01:15:09 ◼   ► TFA came around because it could handle the old ASCII character stats [TS]

01:15:17 ◼   ► well but again you could add on you know you could have special sequences of [TS]

01:15:23 ◼   ► character strings that would I would be good [TS]

01:15:31 ◼   ► designed by committee yeah very pragmatic very very pragmatic I remember [TS]

01:15:38 ◼   ► I miss remembering this but I seem to remember that there are an awful lot of [TS]

01:15:42 ◼   ► people who thought it was who who who held their nose at UT well stop-gap for [TS]

01:15:49 ◼   ► a year or two before everybody switches 16 right and it was like you to have 16 [TS]

01:15:54 ◼   ► was like the equivalent of its demo 4.0 strict no standards and never really [TS]

01:16:03 ◼   ► liked the way things were supposed to be right well you will let you have your [TS]

01:16:10 ◼   ► tags to wait till now but soon will switch text HTML and if you're if you're [TS]

01:16:16 ◼   ► if your web page doesn't validate as an XML document will throw an error rate [TS]

01:16:25 ◼   ► UTF I feel like the people who did you too will let those eggheads go and [TS]

01:16:30 ◼   ► blather on and in the meantime we'll make very practical system that is [TS]

01:16:36 ◼   ► actually you know going to work and a few years later along comes UDF 32 right [TS]

01:16:43 ◼   ► because they ran out of shape the sixty its classic you know sixteen-bit should [TS]

01:16:51 ◼   ► be enough for anybody any character re right you get a good change all your [TS]

01:16:59 ◼   ► code now they have made the same decision they made the same mistake that [TS]

01:17:06 ◼   ► we ran into the first time with 256 characters and that anything that cracks [TS]

01:17:11 ◼   ► me up [TS]

01:17:11 ◼   ► UTF eight is never more than 32 bit so it worst case it is equal to the maximum [TS]

01:17:22 ◼   ► 32 yeah and in the common cases where smart yeah yeah [TS]

01:17:30 ◼   ► anyway with that let me take another break here in thank our good friends at [TS]

01:17:36 ◼   ► Squarespace you guys are Squarespace there the all-in-one web publishing [TS]

01:17:41 ◼   ► hosting platform you go to Squarespace you sign up for a website you get your [TS]

01:17:48 ◼   ► own domain name you get to choose from you have all sorts of component just [TS]

01:17:54 ◼   ► plug and play [TS]

01:17:55 ◼   ► graphically in their editor to make your own website you want to have your [TS]

01:17:59 ◼   ► twitter feed [TS]

01:18:00 ◼   ► show up in the sidebar and you can do that you want to have gallery images you [TS]

01:18:05 ◼   ► can add that you won't have a blog you can do that when a publisher podcast [TS]

01:18:10 ◼   ► they've got great tools for that all of it [TS]

01:18:13 ◼   ► drag-and-drop very visual you want to you can always drop down you know how to [TS]

01:18:18 ◼   ► do code you can modify the CSS you can inject your own JavaScript into all [TS]

01:18:22 ◼   ► sorts of stuff like that all of their templates are responsive they look great [TS]

01:18:27 ◼   ► on everything from my phone to the big screen they have twenty-four seven every [TS]

01:18:33 ◼   ► day of the year [TS]

01:18:34 ◼   ► live tech support with teams in Dublin New York email and phone calls who wants [TS]

01:18:44 ◼   ► to talk to me that's actually an advertising point they don't call you [TS]

01:18:48 ◼   ► just get on their website coach and ask them here I have a need help with this [TS]

01:18:52 ◼   ► temple they know everything [TS]

01:18:54 ◼   ► happy to help go there and sign up if you need a website I know I say this all [TS]

01:19:02 ◼   ► the time they've been sponsoring the show for years who knows maybe I maybe [TS]

01:19:06 ◼   ► didn't need a website until recently been now you have something you want to [TS]

01:19:09 ◼   ► sell t-shirts or something like that they can do that they have online [TS]

01:19:13 ◼   ► commerce here's where you go [TS]

01:19:15 ◼   ► square space.com / grouper my last name square space.com / Gruber and when you [TS]

01:19:22 ◼   ► sign up to get a free trial number one good for you can start with a free trial [TS]

01:19:26 ◼   ► tri-town no credit card required [TS]

01:19:28 ◼   ► do that when you do sign up use the offer code JDG just my initials get 10% [TS]

01:19:35 ◼   ► off and if you pay for a year in advance [TS]

01:19:37 ◼   ► top-level domain registered right from them so go go there and check them out [TS]

01:19:42 ◼   ► my thanks to Squarespace I got a question we're talking about this before [TS]

01:19:47 ◼   ► I kind of wanted to go deep in between sponsor breaks I think legacy absurd [TS]

01:19:55 ◼   ► gonna run on the new iPhone right we have two kinds you you updated Fri 17 I [TS]

01:20:02 ◼   ► was just thinking about size yeah I've given a lot of thought to this I think I [TS]

01:20:11 ◼   ► actually haven't so I'm just going to kind of way so we're so with the aspect [TS]

01:20:17 ◼   ► ratio staying the same it's truly a wholly different change trial iPhone 4 [TS]

01:20:24 ◼   ► to the iPhone 5 where they letter boxed it had black at the top and bottom [TS]

01:20:28 ◼   ► stranded pixel for pixel same size and if you didn't update for the new 69 [TS]

01:20:34 ◼   ► displayed I caught letterbox black bar so the equivalent now would be to let [TS]

01:20:42 ◼   ► her letterbox on all four sides causing me more pixels in both dimensions so [TS]

01:20:47 ◼   ► they did the same thing you'll get a 640 by 11:36 [TS]

01:20:51 ◼   ► in the middle of your screen I don't think they'll do that the thing that is [TS]

01:20:58 ◼   ► complicated there is that you got a potentially using apps are particularly [TS]

01:21:08 ◼   ► using cranes and spread springs and struts which are older technology but [TS]

01:21:16 ◼   ► allow you to make adaptive layouts not quite as elegantly as the new wave with [TS]

01:21:22 ◼   ► our way out but they still can [TS]

01:21:25 ◼   ► do you think that is possible though they even without recompiling with the [TS]

01:21:31 ◼   ► iOS SDK and submitting an update update you got ahead and put it in your codes [TS]

01:21:41 ◼   ► and yeah I've tested this review it can and they're gonna say yeah okay I think [TS]

01:21:48 ◼   ► depending on how you wrote your apt to this date used things like springs and [TS]

01:21:52 ◼   ► struts or if you've been using auto layout you're probably in good shape but [TS]

01:21:56 ◼   ► you're still gonna have to recompile it like you said do something in a plist [TS]

01:22:01 ◼   ► you know your info down pls says I'm ready for you know what we had to do [TS]

01:22:07 ◼   ► with the new tolls green screen it was a matter of putting in a new launch image [TS]

01:22:17 ◼   ► right side so it's like oh ok watch image there okay for the iPhone I think [TS]

01:22:25 ◼   ► if you don't if you just haven't submitted you just wrap is just sitting [TS]

01:22:30 ◼   ► there is no update to the kids there today in August is still there in late [TS]

01:22:37 ◼   ► September when the new iPhone chips and you launch it on the phone I think it [TS]

01:22:43 ◼   ► will [TS]

01:22:43 ◼   ► the system will scale the app to fill the screen so in the same way it will [TS]

01:22:50 ◼   ► drive if it's compatible with the iPhone yeah yeah yeah [TS]

01:22:56 ◼   ► 6 that you know they're they're still apps out there that [TS]

01:23:01 ◼   ► running five inch displays that that's one of the problems with the App Store e [TS]

01:23:07 ◼   ► there's so many apps out there that have never seen an update because profitable [TS]

01:23:14 ◼   ► for the developer who wrote the app to do it was a commission [TS]

01:23:18 ◼   ► you know somebody somebody hired contractors and they submitted in a row [TS]

01:23:22 ◼   ► and then the contracts over and now the app just sit there and never gets [TS]

01:23:26 ◼   ► updated there isn't even a team of developers who are choosing not updated [TS]

01:23:32 ◼   ► they were hired the contracts over in the app just there I don't know what [TS]

01:23:37 ◼   ► they're going to do I i maybe for like an app that still assumes that the 3.5 [TS]

01:23:42 ◼   ► inch screen it all doomed to fill the width and they're still have black bars [TS]

01:23:46 ◼   ► at the top and bottom I can't imagine they would stretch it you know I think [TS]

01:23:52 ◼   ► it'll just fill the web you know anything about the common case which is [TS]

01:23:57 ◼   ► absurd that are Iowa 7 apps you know already 69 but that they're hard coded [TS]

01:24:03 ◼   ► for 640 by 11:36 I think that the system will scale them dynamically to fill the [TS]

01:24:09 ◼   ► screen and I don't think it'll look that bad I think people who really do notice [TS]

01:24:16 ◼   ► pixel level details will be appalled and they'll be if you know for designers and [TS]

01:24:20 ◼   ► developers or lapse in this story they gonna be motivated to get an update as [TS]

01:24:24 ◼   ► quickly as possible but I think it'll it'll stretch images [TS]

01:24:28 ◼   ► yeah I think of a stretch everything because they're all it at 69 in a [TS]

01:24:32 ◼   ► stretch in proportion [TS]

01:24:34 ◼   ► that's what I think because I don't think I I think Apple would rather have [TS]

01:24:38 ◼   ► apps that look a little blurry and I don't think I look nearly as blurry as [TS]

01:24:46 ◼   ► played with it won't be like when we went 41 X 22 X or even right for it [TS]

01:24:53 ◼   ► won't hurt like that [TS]

01:24:55 ◼   ► orange well one exit to exit probably the best example where you had an app [TS]

01:25:00 ◼   ► that was an updated for rent [TS]

01:25:02 ◼   ► for it's just terrible it's not gonna look like that I've taken like [TS]

01:25:06 ◼   ► screenshots of springboard and best burger and a few other apps and just [TS]

01:25:11 ◼   ► scaled them up in a corn by the multiple vendors shown them on at a hundred [TS]

01:25:17 ◼   ► percent size on iPad and it's not obviously can't be picture perfect crisp [TS]

01:25:26 ◼   ► but it's not that bad and I think it is sort of compromise a little bit worse [TS]

01:25:31 ◼   ► but it's sort of Compal to the retina MacBook Pro scaling we talked about [TS]

01:25:36 ◼   ► earlier I think the average person won't notice if the text is scaled correctly [TS]

01:25:43 ◼   ► right yeah then you're gonna get away with a lot right yeah you know yeah [TS]

01:25:52 ◼   ► they're gonna be designers out there that are like you know screeching and [TS]

01:25:56 ◼   ► moaning about the you know there will be a daily thing in those images will then [TS]

01:26:02 ◼   ► get your own date submitted but you know that if the text is readable [TS]

01:26:09 ◼   ► that's the thing that a lot of people were driven by what they see [TS]

01:26:14 ◼   ► textually yeah by what they see graphically well and you know it's awful [TS]

01:26:19 ◼   ► lot of what we do you know reading messages their tax for reading emails [TS]

01:26:24 ◼   ► their tax free pages it's mostly text you know and video will be just fine [TS]

01:26:30 ◼   ► it'll be a little bit earlier than it would be if it was updated I think maybe [TS]

01:26:36 ◼   ► nineteen video because a lot of apps use the standard movie player control in [TS]

01:26:40 ◼   ► which case it'll just should just work I think the big thing is that somebody [TS]

01:26:44 ◼   ► who's Blancs down the money for the big ass 5.5 inch iPhone [TS]

01:26:51 ◼   ► which i think is gonna carry $100 price premium at least because it's got this [TS]

01:26:57 ◼   ► super big display and everything and I think they're gonna be able to get away [TS]

01:27:00 ◼   ► with that i think is the man that justifies it used the money to get a big [TS]

01:27:06 ◼   ► ass 5.5 inch iPhone and it's gonna be big and then all of your non Apple apps [TS]

01:27:11 ◼   ► are small I just think that's a non-starter like as long as you know you [TS]

01:27:17 ◼   ► buy a big phone you expect big gaps and even if they're a little blurry that's [TS]

01:27:21 ◼   ► better than having them run in a ridiculous silly little letter box on [TS]

01:27:26 ◼   ► all four sides rectangle in the middle of your screen I think they're just [TS]

01:27:30 ◼   ► going to scale it and be done with it and that's it you know I'm not going [TS]

01:27:34 ◼   ► from the foreign phone to the four point seven and phone is not even that big of [TS]

01:27:38 ◼   ► a scaling factor I think scaling them up for the 5.5 inches gonna be a little [TS]

01:27:42 ◼   ► little gross but it still won't be anywhere near as bad as the the one acts [TS]

01:27:47 ◼   ► apps on the two acts iPhone were back in 2010 and they did that you know what [TS]

01:27:52 ◼   ► what is the percentage increase 68% Sobe 1.68 but they can have all those extra [TS]

01:28:02 ◼   ► pixels to smooth it out I just think it's going to end up being surprising [TS]

01:28:08 ◼   ► compared to those of us who still scarred from what the one x apps looked [TS]

01:28:12 ◼   ► like on the original red iPhone 4 [TS]

01:28:15 ◼   ► it's even on the 5.5 inch phone and I think it's going to be that bad and I [TS]

01:28:21 ◼   ► would be surprised if they do something where if you're using you know you i [TS]

01:28:25 ◼   ► text or something like that that it's that the text will will scale at the you [TS]

01:28:30 ◼   ► know the right proportions yeah I could see things falling apart if you say so [TS]

01:28:37 ◼   ► many as a text you and they say ok what this image to draw you know 10 pixels to [TS]

01:28:42 ◼   ► the [TS]

01:28:42 ◼   ► right of this text you right how does how does the system handle that [TS]

01:28:49 ◼   ► how does it know what to do the right thing to do is imperfect but that's what [TS]

01:29:00 ◼   ► they're gonna do I definitely think they're gonna gallon to fill the screen [TS]

01:29:02 ◼   ► I really able to get there i mean and the and the fact is any responsible [TS]

01:29:14 ◼   ► developer has had since June to look at this stuff and to run it in a simulator [TS]

01:29:20 ◼   ► at all 42 weird sizes and make sure does the right thing I know we've done it [TS]

01:29:27 ◼   ► with our apps you want to avoid surprises but again there are going to [TS]

01:29:35 ◼   ► be you know those development teams that were put together to build and now you [TS]

01:29:40 ◼   ► know that the marketing budget paid for the app and the marketing people don't [TS]

01:29:44 ◼   ► understand what size classes me or even later all there's a bigger iPhone what's [TS]

01:29:49 ◼   ► that mean yeah and until they actually see their app running on that iPhone and [TS]

01:29:53 ◼   ► go oh crack ya guys back in here [TS]

01:29:53 ◼   ► go oh crack ya guys back in here [TS]

01:30:00 ◼   ► I remember that I remember hearing about stories like that when I found gives a [TS]

01:30:07 ◼   ► crap you know my phone 1996 the old iPhone was so may had such an amazing [TS]

01:30:14 ◼   ► screen how bad could it look on the news and only when it came out where they [TS]

01:30:19 ◼   ► were there paul started jumping all over his geek sweet tended to be more [TS]

01:30:26 ◼   ► sensitive to that and then those people but most people can tell when presented [TS]

01:30:32 ◼   ► with this stuff that is a guy that's not right [TS]

01:30:35 ◼   ► a lot of concern right once you have this notion of you I have two different [TS]

01:30:49 ◼   ► sizes right well what about a UI for an Apple TV what about are you high for so [TS]

01:30:58 ◼   ► wearable device or things don't necessarily have to be that magic you [TS]

01:31:06 ◼   ► know 324 640 with that that $11 for him with it is 11:56 11:36 11:36 you know [TS]

01:31:19 ◼   ► how I remember I remember it by the classic George Lucas movie thx 1138 to [TS]

01:31:28 ◼   ► affect its to it to last why couldn't they have made in israel is lament is [TS]

01:31:34 ◼   ► white and they make it 1130 aches and it would have been awesome and there's [TS]

01:31:37 ◼   ► always that's actually a good way to remember it and who lasted just spiteful [TS]

01:31:41 ◼   ► e to less which might be would 750 is absurd really 750 it might be too less [TS]

01:31:47 ◼   ► than the much-needed 752 but I was remember that right and there's all [TS]

01:31:52 ◼   ► sorts of in jokes like in Star Wars the cell block where princess Leia's held [TS]

01:31:56 ◼   ► his cell block 1138 all the kisses movies are filled with 1138 it's his [TS]

01:32:06 ◼   ► number right but the iPhone is to offer that's a good way to remember that they [TS]

01:32:11 ◼   ► thank you you just the second wave thank you as bad as that size gets obviated [TS]

01:32:17 ◼   ► for two weeks I'll be happy so you gonna go with the 4.7 or 5.5 that's my big [TS]

01:32:31 ◼   ► dilemma right now and knowing and you know do I want something to to my pocket [TS]

01:32:35 ◼   ► better or something that you know that's why my executive trustee Paul better [TS]

01:32:40 ◼   ► single most frequently asked questions [TS]

01:32:43 ◼   ► published [TS]

01:32:46 ◼   ► my answer is I'm gonna do my best to keep an open mind and you know assuming [TS]

01:32:51 ◼   ► that I'm inviting them out the event and get to see the devices withhold judgment [TS]

01:32:57 ◼   ► but in advance what do I expect I expected I would get the four point [TS]

01:33:03 ◼   ► seven is my eyes are not bad enough that I wanted device specifically to get [TS]

01:33:08 ◼   ► bigger and i've seen five seen devices with 5.5 inch displays there's a Nokia [TS]

01:33:14 ◼   ► played with it to build conference and it's a really interesting device just as [TS]

01:33:20 ◼   ► it deep just looking at it as a gadget it's really interesting but to me it [TS]

01:33:25 ◼   ► around in my pants all the time that's it just seems too big might fit your [TS]

01:33:32 ◼   ► handle my phone it fits most of our hands they have another job of my pocket [TS]

01:33:38 ◼   ► aces inside your pockets of the same size but your hands I feel like you can [TS]

01:33:42 ◼   ► be like the hand model for it and make it look like it's like a normal size I [TS]

01:33:45 ◼   ► actually I can do that with an iPad Mini [TS]

01:33:48 ◼   ► it really is though I i'm telling you having seen the Nokia with a 5.5 inch [TS]

01:33:54 ◼   ► screen it is exactly what you think tho where if they didn't tell you what the [TS]

01:34:00 ◼   ► device was indeed to say here's the thing maybe if you went back two or [TS]

01:34:05 ◼   ► three years before the big super funds became prominent and somebody said what [TS]

01:34:10 ◼   ► do you think this is a really huge fan or a really small tablet I i think you [TS]

01:34:15 ◼   ► would be like both I don't know it's impossible to decide it is that pic or [TS]

01:34:21 ◼   ► if you prefer [TS]

01:34:22 ◼   ► it's not small you know I think that is the secret to the the demand for these [TS]

01:34:27 ◼   ► things people who want to do [TS]

01:34:30 ◼   ► do more work on the device they carry with them on the way you know all the [TS]

01:34:36 ◼   ► places in a way that Tim Cook says he does but it's eighty percent of his work [TS]

01:34:40 ◼   ► on an iPad you know that if you really want to do a lot more of your work on [TS]

01:34:45 ◼   ► the device that you carry your [TS]

01:34:47 ◼   ► I could see how you might want I really do know that I am always curious to [TS]

01:34:54 ◼   ► watch my wife's reaction to these things she doesn't not react to the these [TS]

01:35:03 ◼   ► changes the way that I reactor me forget when the iPad Mini first iPod mini first [TS]

01:35:12 ◼   ► came out she was like I gotta get one of those wow it's got less storage spaces [TS]

01:35:18 ◼   ► but it's better in my purse ok different point of view she does a lot of work on [TS]

01:35:27 ◼   ► her iPhone now she's doing email all the time that's almost to a detriment she's [TS]

01:35:38 ◼   ► a lot and I could see her wanting larger one just because it's not as big as [TS]

01:35:44 ◼   ► their iPad but it lets you know right longer messages presumably can it be [TS]

01:35:51 ◼   ► more comfortable to type on you can have a split keyboard or have the iPhone [TS]

01:35:58 ◼   ► asked the board I wonder like when you're in in landscape [TS]

01:36:02 ◼   ► yeah i i think about email and I think about how you know that's long proven by [TS]

01:36:09 ◼   ► usability studies in bigger display I got your desktop bigger displays or dual [TS]

01:36:15 ◼   ► displays having more desktop in front of you [TS]

01:36:19 ◼   ► makes you more productive as you see you know where we r you know nothing of [TS]

01:36:24 ◼   ► syracuse here but we're our minds most of our minds for most people were where [TS]

01:36:28 ◼   ► spatially our minds think spatially and we think emails over here and web [TS]

01:36:36 ◼   ► browsers overhearing if you could see them both at once while you're writing [TS]

01:36:40 ◼   ► an email referring to a webpage your brain works better than if you have to [TS]

01:36:45 ◼   ► keep calm and tapping between the two because they overlap and just says that [TS]

01:36:50 ◼   ► the little things but I find like when I'm reading email on my iPad I always [TS]

01:36:55 ◼   ► turn the screen to landscape so I can see the list of messages and see the [TS]

01:37:00 ◼   ► selected message at the same time being able to do that on an iPhone if they do [TS]

01:37:05 ◼   ► the iPhone mail on the big phone like they did in that demo WABC where they [TS]

01:37:11 ◼   ► show tube to paint it wants that can be a huge productivity thing I really I [TS]

01:37:18 ◼   ► mean for somebody who if there's no business people are people who for their [TS]

01:37:21 ◼   ► work do you know dozens and dozens of emails a day on their phone having a [TS]

01:37:27 ◼   ► device R you can see the list of you see your inbox and the selected message at [TS]

01:37:32 ◼   ► the same time I don't think that's a little thing I think that's a big thing [TS]

01:37:34 ◼   ► or even just replying to a message which is a lot of what I see my wife doing is [TS]

01:37:41 ◼   ► just growing up and down right she's can scroll down and the message to get the [TS]

01:37:44 ◼   ► context for her reply was just as the top the message and console you back [TS]

01:37:50 ◼   ► wall of the screen is bigger you know you can see the bottom part of the [TS]

01:37:54 ◼   ► message you can see the top part of less than you don't have to do all that's [TS]

01:37:57 ◼   ► going back and forth I mean I really large screen is going to be more [TS]

01:38:02 ◼   ► productive than having to scroll at all in the first place right yes like the [TS]

01:38:06 ◼   ► message and you are you know I don't know 300 word email to me I see the [TS]

01:38:12 ◼   ► whole thing without having to scroll at all even though scrolling on the phone [TS]

01:38:15 ◼   ► is so easy just do it [TS]

01:38:18 ◼   ► you know if you're moving through twenty new emails and you want to do it before [TS]

01:38:22 ◼   ► you know your boss shows up or whatever your way you train shows up there [TS]

01:38:29 ◼   ► waiting for an era comes you know it makes you feel more efficient I think [TS]

01:38:34 ◼   ► it's gonna be insanely popular I think I think my guess is probably gonna be like [TS]

01:38:37 ◼   ► a waiting list for the 5.5 and the four point seven maybe a little bit more [TS]

01:38:41 ◼   ► available according to Ben Thompson like all his [TS]

01:38:47 ◼   ► a lot of time on pay and supposedly all his wife and her friends of all gotten [TS]

01:39:04 ◼   ► these big Android devices and they're really looking forward to this new [TS]

01:39:10 ◼   ► larger iPhone coming out so they can ditch hear back on the iPhone because [TS]

01:39:15 ◼   ► they need that large screen right I navy that needed maybe that is perceived need [TS]

01:39:21 ◼   ► but probably not it's probably they have a good reason for wanting these larger [TS]

01:39:26 ◼   ► screens [TS]

01:39:28 ◼   ► you know I personally can I mean part of me wants to get the larger screen just [TS]

01:39:36 ◼   ► because it's the developer is the new thing it's kind of the oddball its but [TS]

01:39:44 ◼   ► both the pour point seven and five comply or ball [TS]

01:39:48 ◼   ► I'm not sure I'm gonna want that larger thing in my pocket Ridge really that [TS]

01:39:53 ◼   ► comes down to that I mean I've got an iPad that I he's in the evening love my [TS]

01:39:59 ◼   ► iPad Mini and you know what's the difference between iPad Mini 5.5 inch [TS]

01:40:06 ◼   ► yeah I think I think I've seen people who you know it's all true it all trade [TS]

01:40:13 ◼   ► off so everything is yeah and I am a some of their skepticism that Apple you [TS]

01:40:18 ◼   ► know there's still people even with all the rumors that there still people who [TS]

01:40:21 ◼   ► are skeptical that Apple would do a 5.5 inch iPhone just in general principle [TS]

01:40:25 ◼   ► and one of the arguments is little cannibalize sales of the iPad Mini I [TS]

01:40:29 ◼   ► think that's absolutely true but I don't think it's true that it would keep him [TS]

01:40:32 ◼   ► from doing it I think that you know they they want to have a continuum of devices [TS]

01:40:38 ◼   ► that whatever you're perceived need is that you meet you know that you have to [TS]

01:40:43 ◼   ► buy if you want to buy an iPhone and an iPad Mini great durables twice as happy [TS]

01:40:49 ◼   ► than if you just bought one device but if you really just want to buy one [TS]

01:40:52 ◼   ► device third sure shed way happier if you buy a 5.5 inch iPhone and only a 5.5 [TS]

01:40:57 ◼   ► inch iPhone then if you buy a Samsung Galaxy know right and I you know and I [TS]

01:41:03 ◼   ► think Apple you know as has had that mindset all along in the post NextEra [TS]

01:41:10 ◼   ► you know under Steve Jobs under Tim Cook I think the whole company has been you [TS]

01:41:16 ◼   ► know unafraid to cannibalize itself so as not to be cannibalized by an opponent [TS]

01:41:22 ◼   ► right way to go back to the apartment in right and the iPod Nano right and its [TS]

01:41:28 ◼   ► and the way that Steve Jobs called the original iPhone the best iPod we've ever [TS]

01:41:33 ◼   ► made [TS]

01:41:34 ◼   ► rate right there on stage said this is the best type of every man I think it's [TS]

01:41:37 ◼   ► arguable under a lot of people who like I actually kind of like my iPod for just [TS]

01:41:41 ◼   ► for listening music but they went the other way if anything they bragged about [TS]

01:41:44 ◼   ► how you know you don't need an iPod you just have this phone that has everything [TS]

01:41:48 ◼   ► when at a time when the iPod was the majority of the company's revenue and [TS]

01:41:52 ◼   ► profits [TS]

01:41:53 ◼   ► you know where as I think the traditional way that a company would be [TS]

01:41:56 ◼   ► as the iPod division would have such political sway within the company that [TS]

01:42:01 ◼   ► they would block the political bullshit gone on sale you can't play music you [TS]

01:42:08 ◼   ► have to like tether your iPod to your phone to play music there are some crazy [TS]

01:42:13 ◼   ► things like that that's the way tech companies typically worked you know and [TS]

01:42:17 ◼   ► still work is somebody would you know would block it like in a way that that [TS]

01:42:21 ◼   ► crazy contortions that Microsoft still goes through to put Windows on [TS]

01:42:25 ◼   ► everything you know the iPod division would have somehow you know another [TS]

01:42:31 ◼   ► question do you think there will be an iPod touch with these new dimensions who [TS]

01:42:35 ◼   ► come back to and I do that I have one more sponsor and asked that in two [TS]

01:42:41 ◼   ► minutes I want to thank our good friends another recurring sponsor longtime [TS]

01:42:46 ◼   ► friend of the show however they chose the ER last name registrar in the world [TS]

01:42:51 ◼   ► is in the ATP did last week and Marco said he gets complaints every week about [TS]

01:42:57 ◼   ► the way he pronounces their name and he says it like I do I think however and [TS]

01:43:02 ◼   ► it's like I'm the king of mispronouncing words on a podcast I have no idea how [TS]

01:43:06 ◼   ► she could perhaps HIV are HIV are like what helicoptered us who've air I don't [TS]

01:43:14 ◼   ► know I'm actually at a loss I can I don't know if there's a new episode yet [TS]

01:43:19 ◼   ► I'm hoping that this follow-up on ATP is he asked for somebody to explain how [TS]

01:43:23 ◼   ► else you could pronounce it but anyway just in case anybody is confused [TS]

01:43:27 ◼   ► 80 are they are a great and longstanding domain registrar [TS]

01:43:35 ◼   ► talk about a business domain registration makes the mattress business [TS]

01:43:39 ◼   ► charity this is typically the scum of the earth I mean they'll steal your [TS]

01:43:49 ◼   ► money though swindle yeah I think that is a lot of cricket domain registrars [TS]

01:43:52 ◼   ► out there that if you start searching for domain names on their site day they [TS]

01:43:55 ◼   ► like registering behind your back to sell interior higher price I don't trust [TS]

01:43:59 ◼   ► him cover is the other way around [TS]

01:44:03 ◼   ► really great everything customer service their interface their options their [TS]

01:44:11 ◼   ► prices they've got all of the new top-level domains that you could [TS]

01:44:17 ◼   ► possibly want you know . guru . plumber whatever the hell else is available [TS]

01:44:24 ◼   ► anything you got it and because you know if you're like me you've got to me names [TS]

01:44:30 ◼   ► registered from ten fifteen years ago and you did all over the internet with [TS]

01:44:35 ◼   ► no rhyme or reason our long-term thing they've got this amazing thing you sign [TS]

01:44:40 ◼   ► up for Humber and it's called violators you just talk to them he said look I've [TS]

01:44:47 ◼   ► got these domains at this other company wherever it is give your login to the [TS]

01:44:51 ◼   ► other company to your repin over and they'll go through all of the stuff to [TS]

01:44:56 ◼   ► move your DNS and set up now a transfer service it's completely painless and [TS]

01:45:02 ◼   ► they do it for free the whole process for you because they know that's why [TS]

01:45:06 ◼   ► they do it [TS]

01:45:07 ◼   ► total pain in the ass but they do it there Valley transfer experts do it all [TS]

01:45:16 ◼   ► the time that's all they specialize no DNS and screwing up your DNS the worst [TS]

01:45:22 ◼   ► I've or even just how to initiate the transfers between the end every domain [TS]

01:45:29 ◼   ► registrar has a little bit different for us [TS]

01:45:33 ◼   ► call it a lockout they call it whatever how to handle this honestly that alone [TS]

01:45:38 ◼   ► the dead is is the best thing that they have totally personal totally [TS]

01:45:43 ◼   ► professional really really cool customer service if you already have your own [TS]

01:45:48 ◼   ► domain you can get a domain name then you have your own email address you can [TS]

01:45:52 ◼   ► have for the rest of your life and it's stupid Gmail or whatever email address [TS]

01:45:56 ◼   ► key your own domain name and email address that you can take with you [TS]

01:45:59 ◼   ► wherever you go for the rest of your life you wont regret even have email [TS]

01:46:04 ◼   ► forwarding it's just five bucks and then you can just use your inbox where you [TS]

01:46:09 ◼   ► have your email now you don't change anything except that your email will [TS]

01:46:13 ◼   ► come to your new you know at whatever dot com where do you go to find out more [TS]

01:46:19 ◼   ► he's got a hundred dot com and when you sign-up use this code promises promo is [TS]

01:46:31 ◼   ► good for 10% off the entire purchase from new customers [TS]

01:46:35 ◼   ► here's the code chowder dhow the cover comes up with the best show chowder [TS]

01:46:46 ◼   ► chowder go to have a DICOM and check them out if you need a new domain name [TS]

01:46:53 ◼   ► go there and if you have a domain name somewhere else go to have her sign up [TS]

01:46:56 ◼   ► and have their valleys service moving over you won't regret it to my thanks to [TS]

01:47:01 ◼   ► them what was your question again like last [TS]

01:47:07 ◼   ► attaching so I was just thinking about this looking at some of these product [TS]

01:47:15 ◼   ► links that have come out [TS]

01:47:17 ◼   ► leaks you know the new iPhones and what they look like and how they kinda look [TS]

01:47:20 ◼   ► like the form factor of the current iPad last year there were no new iPod Touches [TS]

01:47:27 ◼   ► it's the one to you if you went to the Apple store today they're effectively [TS]

01:47:31 ◼   ► the same ones that have been on sale for two years [TS]

01:47:34 ◼   ► yeah the previous generation was the same way where they've they've got it [TS]

01:47:39 ◼   ► seems like now for four years they've had the iPod touch on a two-year cycle [TS]

01:47:43 ◼   ► so if that stays the same there will be new ones this year but there's been no [TS]

01:47:47 ◼   ► rumors about it that doesn't prove anything but who knows but the thing I [TS]

01:47:52 ◼   ► remember is that the event the Apple event where the iPhone 5 was announced [TS]

01:47:57 ◼   ► in a press event there I thank you very much you know there's a room over there [TS]

01:48:06 ◼   ► you guys anyone have a hands-on you go and so I went over there I was with em G [TS]

01:48:10 ◼   ► sigler everybody made a bum rush for the phones and the iPhone so I wanted to see [TS]

01:48:16 ◼   ► him too but the iPod touch the new iPod touches were there too and it was the [TS]

01:48:21 ◼   ► table they were on was far less crowded so MGM I went over there and we're [TS]

01:48:24 ◼   ► looking at the at the at the iPod we do we played with the phone for a little [TS]

01:48:30 ◼   ► bit but we left aside cuz it was just too crowded we overlook the iPod and [TS]

01:48:35 ◼   ► ever so amazingly thin it was like I just can't believe how thin this is i [TS]

01:48:41 ◼   ► know i I've only spent a grand total of like 20 seconds with the new iPhone 5 [TS]

01:48:45 ◼   ► and I'm already kind of more impressed by this device because it's so much [TS]

01:48:49 ◼   ► thinner [TS]

01:48:50 ◼   ► and the iPhone 5 and the 5s are about as thin as the two generation ago [TS]

01:48:58 ◼   ► iPod Touch like pretty much throughout pretty much for the entire life of the [TS]

01:49:04 ◼   ► iPhone the iPod touch has been a generation ahead in terms of health in [TS]

01:49:09 ◼   ► the next one is going to be if there is one it would be amazingly then hey this [TS]

01:49:15 ◼   ► is Dave cutting into let you know that criticized he was about to go haywire [TS]

01:49:18 ◼   ► here in a minute I don't know what happened maybe hit a wrong button or [TS]

01:49:21 ◼   ► like nine wrong buttons but it only goes that way for a minute or so and then [TS]

01:49:25 ◼   ► goes back to normal so don't freak out [TS]

01:49:27 ◼   ► also this cutting was brought to you by Squarespace so I don't know I don't know [TS]

01:49:31 ◼   ► what to expect though because you know I know I don't either [TS]

01:50:03 ◼   ► six points but he's probably the public is slides [TS]

01:50:45 ◼   ► I'm so terrible I can predict predicting names I'm never writes on I'm gonna [TS]

01:51:01 ◼   ► bother if I had to guess so it would be something like iPhone 6 and iPhone 6 [TS]

01:51:07 ◼   ► I'll but I honestly don't know where the six would be the 4.7 inch one and it's [TS]

01:51:12 ◼   ► defined as being the that's like this standard iPhone 6 and the iPhone the big [TS]

01:51:19 ◼   ► 12 5.51 is the one that you know that people talk on the phone air doesn't [TS]

01:51:27 ◼   ► make sense to you know for either one [TS]

01:51:28 ◼   ► I don't know maybe the four point seven would be called there I don't know but [TS]

01:51:32 ◼   ► if they've basically 5.5 and [TS]

01:51:43 ◼   ► and that's probably here's why I don't think that there will be a 5.5 inch iPod [TS]

01:51:50 ◼   ► Touch is that I think as I've said I think the 5.5 inch iPhone is gonna go [TS]

01:51:56 ◼   ► triple threat and I don't think the four point seven well and we can talk about [TS]

01:52:03 ◼   ► that too that's part of the followed by you know a lot of people are pushing me [TS]

01:52:06 ◼   ► back on that may be the last point but they're gonna I think they gonna charge [TS]

01:52:11 ◼   ► at least an extra hundred bucks for the same size for the 5.5 but that's for the [TS]

01:52:16 ◼   ► most of the markets where the iPhone is strongest it's subsidized pricing where [TS]

01:52:21 ◼   ► you buy your iPhone with a two-year contract and the real price is hidden [TS]

01:52:24 ◼   ► that's going to be a super expensive screen it's going to be super expensive [TS]

01:52:29 ◼   ► battery everything's gonna be more expensive than that and I'm already [TS]

01:52:34 ◼   ► spending a couple hundred dollars to get the iPhone upgrade anyway and $100 just [TS]

01:52:39 ◼   ► like there's gonna cost another $100 you can't hide the price of that with the [TS]

01:52:45 ◼   ► iPod Touch because the iPod Touch isn't so [TS]

01:52:49 ◼   ► right so the iPod touch if there's a new one I think it's gonna have the 4.7 inch [TS]

01:52:54 ◼   ► screen in the same 326 pixels per inch that the iPod Touch already has its just [TS]

01:53:02 ◼   ► a little bit bigger I think it's way more feasible did you know sell it at [TS]

01:53:06 ◼   ► the same price points that were used to selling the iPod Touch and look at what [TS]

01:53:10 ◼   ► the iPod Touch is mainly used for its music games and that's all you know it's [TS]

01:53:19 ◼   ► not a productivity thing right right do you know you the teenager is getting an [TS]

01:53:24 ◼   ► iPod Touch for Christmas is not taking hope ya cool I can run Microsoft Word on [TS]

01:53:29 ◼   ► this now thinking yeah candy crush whatever yeah yeah and so the last thing [TS]

01:53:39 ◼   ► and this is a big push by news of super frequently asked response to my term [TS]

01:53:45 ◼   ► probable peace over the weekend is how in the world you know why in the world [TS]

01:53:49 ◼   ► would Apple to go three acts on 12 5.5 into X 22 X 14 points 7 30 they're gonna [TS]

01:53:56 ◼   ► do to exxon both are they gonna go three exons then there's no way they would do [TS]

01:54:00 ◼   ► it any other way and there's a certain logic to that but the more I think about [TS]

01:54:06 ◼   ► it the more I think if they're going to charge more for the one they need to get [TS]

01:54:11 ◼   ► it needs to be more technically impressive not just physically bigger [TS]

01:54:14 ◼   ► and I think there's a very serious battery life issue with that we're like [TS]

01:54:24 ◼   ► a prisoner shown as I can remember but there is a there was a good piece at a [TS]

01:54:27 ◼   ► non tak about the push towards super high resolutions and pounds going from [TS]

01:54:33 ◼   ► the three hundred and some dpi range to four hundred and some dpi [TS]

01:54:37 ◼   ► is there some other phones you know there's some HTC phones with 450 460 [TS]

01:54:42 ◼   ► pixels per inch and according to them and I you know I trust and untac it [TS]

01:54:46 ◼   ► takes going at the same size going from around 350 to 450 pixels per inch comes [TS]

01:54:53 ◼   ► with a 20 percent penalty and energy consumption just play it well for the [TS]

01:54:59 ◼   ► number of pixels right at the same designer lighting up more transistors [TS]

01:55:02 ◼   ► right not talking about the increase in size but just the increase in [TS]

01:55:07 ◼   ► transistors for the number of pixels about 20 percent penalty the 5.5 and all [TS]

01:55:16 ◼   ► the component leads the 5.5 inch iPhone has a 60 percent bigger battery so its [TS]

01:55:21 ◼   ► battery is more than bigger enough to compensate for the twenty percent [TS]

01:55:26 ◼   ► penalty whereas a 4.7 inch iPhone just doesn't have room for a much bigger [TS]

01:55:30 ◼   ► battery than the 4.0 inch iPhone so I think a energy consumption and be that [TS]

01:55:35 ◼   ► $100 price difference that I think they're going to charge that they can [TS]

01:55:38 ◼   ► you know that 5.5 can still get the iPhone size margins in the four point [TS]

01:55:43 ◼   ► seven couldn't at least not this year and then that leaves room in the future [TS]

01:55:47 ◼   ► either next year or the year after that for a three acts retina 4.75% but I [TS]

01:55:54 ◼   ► don't think it's gonna I think the reason it won't happen this year is [TS]

01:55:56 ◼   ► price and energy consumption and the size of the battery that they can put [TS]

01:56:01 ◼   ► yeah that's the other things productivity wise productivity wise that [TS]

01:56:06 ◼   ► might drive people towards the 5.5 as I wouldn't be surprised if when they say [TS]

01:56:11 ◼   ► here is your expected battery life if the 5.5 is just a preposterous number [TS]

01:56:16 ◼   ► you know that goes from 10 12 hours of use to 20 hours of use or something like [TS]

01:56:21 ◼   ► that but could it really i mean if it if it driving a bigger much bigger [TS]

01:56:28 ◼   ► and you know they're they're gonna want to keep it then okay yeah you have a [TS]

01:56:33 ◼   ► little bit more X&Y what you got no more easy I don't know yeah I agree with you [TS]

01:56:39 ◼   ► on this year but you know I don't know I just wouldn't be surprised if if they [TS]

01:56:44 ◼   ► put it up and it has just two seemingly you know at least compared to the other [TS]

01:56:49 ◼   ► model iPhone huge jump in daily battery life maybe not maybe you know maybe [TS]

01:56:57 ◼   ► you're right and it'll be W more or less equivalent but I think they'll be [TS]

01:57:03 ◼   ► anything else other than display sizes I don't think I don't think I don't see [TS]

01:57:08 ◼   ► there being any thing like a 10 shady speed bombs to separate the two or [TS]

01:57:14 ◼   ► anything new anything new I think this is gonna be all about this place as is [TS]

01:57:18 ◼   ► its like the jump between the 405 in my mind it's it's this were on that cycle [TS]

01:57:27 ◼   ► where ok it's all about the display this time it's there may be something new [TS]

01:57:34 ◼   ► with the success you know in a year's time or something like that but I think [TS]

01:57:40 ◼   ► it's they're they're gonna be these displays are gonna be impressive they're [TS]

01:57:47 ◼   ► gonna be impressive and that's the thing that Apple's gonna go take a look at [TS]

01:57:53 ◼   ► this [TS]

01:57:54 ◼   ► it it's gonna be great though because basically to trade is going to be across [TS]

01:58:00 ◼   ► the line now right [TS]

01:58:02 ◼   ► yeah it always does some some five see equivalent thing is gonna have to tidy [TS]

01:58:08 ◼   ► now it's I think here's how I think the lineup will look I think the lineup will [TS]

01:58:15 ◼   ► be top price is the 5.5 inch iPhone $100 less for the same amount of stories the [TS]

01:58:23 ◼   ► new four point seven [TS]

01:58:25 ◼   ► I think other than the display everything about those two phones will [TS]

01:58:28 ◼   ► be the same thing to have the same better than ever camera and have the [TS]

01:58:33 ◼   ► same touch I D I think if they add anything new to the [TS]

01:58:39 ◼   ► mhm motion caused co-processor if there is an m9 you know that has even more [TS]

01:58:44 ◼   ► health tracking stuff they'll both get the same thing if there are any kind of [TS]

01:58:50 ◼   ► technical improvements to the fingerprint scanner I think they'll both [TS]

01:58:53 ◼   ► get the exact same improvement everything other than to display I think [TS]

01:58:58 ◼   ► will be the same thing to have the same a layup to a CPU chip you think they'll [TS]

01:59:04 ◼   ► go with any CPU yeah I think so [TS]

01:59:08 ◼   ► 787 is is it is pretty good and you know somebody said something about you know [TS]

01:59:16 ◼   ► what about the GPU being able to handle the 22 by 12 whatever again and drive an [TS]

01:59:24 ◼   ► iPad Mini and then I is a great job with it [TS]

01:59:28 ◼   ► yeah and and that actually has more total pixels as its only 2048 and the [TS]

01:59:33 ◼   ► larger dimension but the white dimension could hit 43 if you multiply it take [TS]

01:59:38 ◼   ► over three million pixels and this is one of those that all about the display [TS]

01:59:44 ◼   ► cycle it's not about me know though I don't know I just feel that they're on I [TS]

01:59:50 ◼   ► feel like that they're they're chip group is on a tear I they're on fire I [TS]

01:59:57 ◼   ► don't think they need to I think they will just because they're cheap group is [TS]

02:00:00 ◼   ► on fire and it's almost a topic for a separate shows that whole topic of ever [TS]

02:00:05 ◼   ► gonna have one that that's you know speed compatible with like a low an [TS]

02:00:09 ◼   ► Intel chip [TS]

02:00:12 ◼   ► i dont downing to me that the improvements at the CPU is it seen ya I [TS]

02:00:19 ◼   ► don't think they'll take a year off because I think that they're like firing [TS]

02:00:22 ◼   ► on all cylinders and that they effectively at the same price that they [TS]

02:00:27 ◼   ► made a seven last year they can make an even better aid and they're not going to [TS]

02:00:31 ◼   ► take a look at it again as many Android devices running with the 64 bit [TS]

02:00:36 ◼   ► processor right now so its political system out right now that exhaustively [TS]

02:00:51 ◼   ► no I think that the two iPhones will be at the top hundred dollars apart in [TS]

02:00:57 ◼   ► price [TS]

02:00:58 ◼   ► anything that one has the other will have except for the Super display I [TS]

02:01:03 ◼   ► think that the five ass stays around for another year and they do that they go [TS]

02:01:08 ◼   ► back to what they used to do and the five ass drops $100 and price and takes [TS]

02:01:14 ◼   ► the mid tier and I think the five see stays around and becomes the free with [TS]

02:01:20 ◼   ► contract as is without any changes I don't think I think too so I think touch [TS]

02:01:24 ◼   ► I D moves down at here because the 5s moves down it here but I don't think it [TS]

02:01:29 ◼   ► moves all the way down to the bottom I think it'll be another year before it [TS]

02:01:33 ◼   ► does that's my guess and I don't think there's going to be a six C I don't need [TS]

02:01:38 ◼   ► to be a new plastic you know phone I think that the new if you want a bigger [TS]

02:01:42 ◼   ► iPhone you have to buy the new after by the top of the line will be another [TS]

02:01:48 ◼   ► potential scenarios to take the current [TS]

02:01:52 ◼   ► they didn't have the current five see right off 55 CBS that has touched idea [TS]

02:02:01 ◼   ► and he said that like Apple like simple thought I'd product lines right that was [TS]

02:02:09 ◼   ► the whole thing Steve Jobs brought back to Apple right is [TS]

02:02:13 ◼   ► that simple for product matrix you know pro-consumer desktop laptop and you know [TS]

02:02:18 ◼   ► that you know us talking about well cables have four different models of [TS]

02:02:24 ◼   ► iPhone do you really need quarter four models of iPhone I mean yeah but they do [TS]

02:02:31 ◼   ► they do like to have that free phone right yeah I'm sure that they that for [TS]

02:02:37 ◼   ► certain people that's an important thing right [TS]

02:02:41 ◼   ► like they all this phone is free [TS]

02:02:45 ◼   ► my monthly bill to the carrier right here's what I wrote two years ago and [TS]

02:02:52 ◼   ► this was in response to a guy I actually got in there and responded to me as a [TS]

02:02:56 ◼   ► guy on Hacker News who after I put my piece of his said ok I'm not trying to [TS]

02:03:01 ◼   ► be a dick year which is always a good sign you're trying to be a dick but [TS]

02:03:05 ◼   ► every time I see the rumor about the screen size of the iPhone 6 it always [TS]

02:03:08 ◼   ► remind me how Gruber and Jim Dalrymple two of the biggest Apple fans on the [TS]

02:03:12 ◼   ► internet mock the screen size of Samsung Note before and I do I definitely crack [TS]

02:03:19 ◼   ► some jokes about using those big ass phones as France and I said I think that [TS]

02:03:23 ◼   ► I from 5.5 is gonna look ridiculous if you hold it up to your ear and use it as [TS]

02:03:26 ◼   ► a phone but here's what I wrote two years ago when the iPhone 5 shipped a [TS]

02:03:30 ◼   ► road there's no argument that some people really do like these big closer [TS]

02:03:34 ◼   ► to five than four inch Android and Windows Phones I was in a Verizon retail [TS]

02:03:38 ◼   ► store yesterday long story dont ask y and overheard a relatively small woman [TS]

02:03:43 ◼   ► buying the Samsung Galaxy s3 was a big hit with a five-inch phone [TS]

02:03:47 ◼   ► a companion asked her if she wasn't worried that it was too big and she said [TS]

02:03:53 ◼   ► no it was exactly what she wanted because she doesn't have a tablet and [TS]

02:03:56 ◼   ► wanted to do a lot of reading on whatever phone she got and she even said [TS]

02:04:00 ◼   ► she was thinking about the bigger Galaxy Note but dries and in carrying you [TS]

02:04:06 ◼   ► understand Verizon [TS]

02:04:08 ◼   ► it was like a conversation out of a Samsung commercial such people surely [TS]

02:04:13 ◼   ► think the iPhone 5's four-inch display remains too small but trust me there's [TS]

02:04:18 ◼   ► gonna be many longtime iPhone users complaining that its too big after the [TS]

02:04:22 ◼   ► upgrade is that was me talking about how hard it was reached the corner with one [TS]

02:04:25 ◼   ► hand as I said in an ideal world perhaps Applewood offered to iPhone sizes like [TS]

02:04:31 ◼   ► they do with products like MacBook Pro and MacBook Airs a smaller one with the [TS]

02:04:36 ◼   ► classic 3.5 inch display and a larger one with sale 4.5 inch display for [TS]

02:04:42 ◼   ► people who want that tight and I've been on on on the team of hey they should [TS]

02:04:49 ◼   ► have two sides I front of Verona smaller one for a while but I think I under the [TS]

02:04:54 ◼   ► one day I underestimated was just how much bigger phones could and would [TS]

02:04:59 ◼   ► and demand would show that they get that my idea that they'd stick with the 3.5 [TS]

02:05:03 ◼   ► inch and maybe add a 4.5 wasn't enough [TS]

02:05:07 ◼   ► yeah well the other thing to think about people's habits as far as using the [TS]

02:05:12 ◼   ► quote-unquote phone changed right I see a lot of people talking on their phone [TS]

02:05:19 ◼   ► in ways that were the phone is not up to their ear right yeah you're talking [TS]

02:05:25 ◼   ► through your headset talking to the speaker phone its yes it looks [TS]

02:05:31 ◼   ► ridiculous when you hold it up to your ear but I mean look at my wife she does [TS]

02:05:37 ◼   ► conference calls all the time and she's got you know her you know the buds in [TS]

02:05:42 ◼   ► and as you know the phone just sitting there on the desk I think it's a leg [TS]

02:05:47 ◼   ► it's a legacy from the old telephone system that we think of something of a [TS]

02:05:53 ◼   ► phony something you hold up to your ear [TS]

02:05:55 ◼   ► and in its convenient to do that sometimes so I you know a few years [TS]

02:05:59 ◼   ► about you get a phone call you know you hold it up to your talk it's literally a [TS]

02:06:06 ◼   ► five minute conversation I am told I don't talk about you know you have to [TS]

02:06:12 ◼   ► call these people I just want to talk to people over chat or email or social [TS]

02:06:21 ◼   ► networks and you know I still love having conversations in person like [TS]

02:06:29 ◼   ► we're having now right that's so important thing but you know a long [TS]

02:06:35 ◼   ► conversation phone conversations don't do that very often and I just don't [TS]

02:06:41 ◼   ► think it's a reason it's not it's no longer a reason to to dictate the size [TS]

02:06:47 ◼   ► of the hardware ya know and it's you know I think it's very similar to using [TS]

02:06:55 ◼   ► a tablet no matter how big your tablet is as a camera you know it does I still [TS]

02:07:00 ◼   ► think it looks silly but I don't make fun of it anymore because it's too many [TS]

02:07:03 ◼   ► excellent too many hundreds of people doing it will look at the camera that [TS]

02:07:08 ◼   ► ansel adams is around but that's alright it's it's a lot of people like it was [TS]

02:07:16 ◼   ► because you know and so did it because it was technically they get the [TS]

02:07:19 ◼   ► incredibly yeah yeah yeah yeah he would be different if the iPad had a huge [TS]

02:07:25 ◼   ► sensor like a friend if it had a four-inch [TS]

02:07:29 ◼   ► taking your video and yeah it's actually got a creamy center now just got a big [TS]

02:07:36 ◼   ► screen but you know but it's too many people do it it's you know it was worth [TS]

02:07:40 ◼   ► a couple of last three years sober now that you know that most people that's a [TS]

02:07:44 ◼   ► lot of people's main camera so you know [TS]

02:07:47 ◼   ► yea time to move on I think it all the time you know people taking pictures of [TS]

02:07:50 ◼   ► the sunset and be like well number one it cracks me up people take pictures of [TS]

02:07:58 ◼   ► the sunset by pointing the camera on the iPad at the so it's like looking at this [TS]

02:08:06 ◼   ► big ass screen which they can barely see because the service in there I it's good [TS]

02:08:10 ◼   ► when they may still get people using an iPad is a camera is when they have a [TS]

02:08:14 ◼   ► cover and they just let the cover hang below and so they've got a double double [TS]

02:08:19 ◼   ► size rectangle in front of their face they have an angle right that's a good [TS]

02:08:26 ◼   ► at least fold the screen up to rate its like you know it according end up you [TS]

02:08:29 ◼   ► can hold it at the bottom of the phone and won't cover the lands at like at [TS]

02:08:32 ◼   ► least followed that up and it actually makes it a little bit quicker and easier [TS]

02:08:36 ◼   ► to hold it looks like they're like they're in the witness protection and [TS]

02:08:41 ◼   ► hiding yeah but you know as developers we learned that people are gonna do what [TS]

02:08:47 ◼   ► they're going to do right and you just kind of adapted to that he can't force [TS]

02:08:51 ◼   ► people to do things that make more sense what do you think what do you think [TS]

02:08:57 ◼   ► you're gonna do fine in fine debut you're on the fence do you think you [TS]

02:09:02 ◼   ► would wait until you get to them in the store so ya gotta have to wait until I [TS]

02:09:08 ◼   ► think that's going to be a huge difference this year is thinking about [TS]

02:09:11 ◼   ► an awful lot of people who otherwise would have if they only had one new [TS]

02:09:16 ◼   ► iPhone they would just pre-ordered it so you get it as soon as they can but [TS]

02:09:20 ◼   ► they're not gonna wait till they can see in stores so that they can make it an [TS]

02:09:24 ◼   ► informed decision about which of the two they want to get the line to get out of [TS]

02:09:28 ◼   ► the insane [TS]

02:09:30 ◼   ► yeah I do think so because so many people on the last cycle over the last [TS]

02:09:38 ◼   ► couple cycles actually have [TS]

02:09:40 ◼   ► just gotten the device delivered by FedEx or whoever your area but now [TS]

02:09:50 ◼   ► people want to see it you know you're gonna be in a better position than most [TS]

02:09:57 ◼   ► people because you love actually seen it at a press event but possibly you know [TS]

02:10:03 ◼   ► get a review you know but I know knock on wood there no I never find out until [TS]

02:10:08 ◼   ► the day of so but at least I hope to see them both at the at the press event I [TS]

02:10:16 ◼   ► think I'll get to 47 it really is one of those things that I would lean out [TS]

02:10:22 ◼   ► towards the four point seven just begin again because I got the iPad Mini which [TS]

02:10:26 ◼   ► is suit my needs just fine and that you know after dinner [TS]

02:10:31 ◼   ► reading something to do while commercials are playing on the TV or [TS]

02:10:37 ◼   ► whatever but yeah I D 5.5 was actually more interesting from these are faced [TS]

02:10:45 ◼   ► border you because it makes it extends the targets totally out of it it's it's [TS]

02:10:54 ◼   ► a new year with a mini iPad Mini you basically say ok you can move your stuff [TS]

02:11:03 ◼   ► from the lower left of the upper right I special right I spent like half my [TS]

02:11:08 ◼   ► review of the iPhone 5 talking about how I couldn't reach the top corner with my [TS]

02:11:12 ◼   ► thumb and that was a half inch difference this is two inches different [TS]

02:11:17 ◼   ► from the 3.5 inch original iPhone so you know it's part of me wants to to get [TS]

02:11:22 ◼   ► that larger phone just understand they are going to onyx of of the new device [TS]

02:11:29 ◼   ► from a very packed practical point of view it's like [TS]

02:11:34 ◼   ► ok I want to put in my pocket so yeah it's a it's a everybody's going to have [TS]

02:11:41 ◼   ► a similar kind of choice a is good and treated be as good with a be a be a be [TS]

02:11:53 ◼   ► there in fact you know the the lines at the Apple Store are probably gonna move [TS]

02:12:01 ◼   ► more slowly because people are choosing between A&B and not knowing which one is [TS]

02:12:07 ◼   ► right and some people go anyhow you definitely want to be careful I need a [TS]

02:12:11 ◼   ► bigger one and I think that the Phandroid contingent an aneurysm on the [TS]

02:12:18 ◼   ► basis of that Apple is going to marketed as though they invented big screen [TS]

02:12:21 ◼   ► phones you know that they are you gonna call it like a revolutionary based on [TS]

02:12:27 ◼   ► some sort of thing and and then the fenders gonna be like you know I have [TS]

02:12:31 ◼   ► had you know a five inch Galaxy whatever for two and a half years they're gonna [TS]

02:12:36 ◼   ► go nuts but that's you know Apple is either way ahead where they take their [TS]

02:12:40 ◼   ► time and they do it last and better that they're doing it doing it well rehearsed [TS]

02:12:50 ◼   ► this case was the one more thing I wanted to one more point forget it [TS]

02:12:58 ◼   ► who cares we've gotten enough yeah I need to pee I can't imagine how big your [TS]

02:13:05 ◼   ► bladders yeah probably a lot of large Craig Hockenberry of the Aachen the icon [TS]

02:13:13 ◼   ► factory people can follow you on twitter @ hockenberry I haven't been tweeting [TS]

02:13:21 ◼   ► much lately [TS]

02:13:22 ◼   ► very busy with you somebody and I was the stuff that's where I am so I know [TS]

02:13:30 ◼   ► what I wanted to say I want more his mind one more thing I one more thing is [TS]

02:13:34 ◼   ► how do they fill up a ninety-minute iPhone announcement I don't think bigger [TS]

02:13:39 ◼   ► screen is enough so I am now of the opinion that there's two passes that [TS]

02:13:43 ◼   ► they take one path is not just talking about bigger but what bigger enables and [TS]

02:13:49 ◼   ► he would be you know like a sort of a productivity keno right look at now look [TS]

02:13:54 ◼   ► at email in landscape you can seat two things at once you know that sort of [TS]

02:14:00 ◼   ► thing and other apps that they've secretly updated to act differently on [TS]

02:14:05 ◼   ► this bigger iPhone they could they could talk for 30 minutes just about iowa's [TS]

02:14:09 ◼   ► extensions iOS extensions and the continuity and guess what you know I S [TS]

02:14:16 ◼   ► eight and you said your gonna have to drop at the same time because all the [TS]

02:14:20 ◼   ► you know I cloud no club kid I think it's gonna play out exactly like last [TS]

02:14:27 ◼   ► year where member I was keychain and it wasn't and I was seven point 082 October [TS]

02:14:38 ◼   ► I think we wait till October for continuity I think I Shapps without [TS]

02:14:43 ◼   ► continuity hooked up yet and Yosemite will come out in October with new iPads [TS]

02:14:54 ◼   ► it's in its higher profile than just the iOS keychain but that's the reason [TS]

02:14:59 ◼   ► keychain didn't ship to october is cos I had to share you said it has to ship at [TS]

02:15:03 ◼   ► the same time the feature has to ship at the same time as Yosemite because what's [TS]

02:15:07 ◼   ► the point of having ketone stinking key chains thinking if you live in the sink [TS]

02:15:10 ◼   ► it to their gonna be a lot of disappointed developers as it goes down [TS]

02:15:15 ◼   ► that way if they have to wait an extra month yeah I mean the whole thing you [TS]

02:15:19 ◼   ► know about you know I cloud is it is your devices together I know somebody [TS]

02:15:29 ◼   ► ships next month I think it ships in October and I think it just like last [TS]

02:15:34 ◼   ► year I think back I think it's too much to ask that they shipped to offerings ya [TS]

02:15:38 ◼   ► ought to get it from an engineering resources point of view and a testing [TS]

02:15:42 ◼   ► point of view and deployment point of view but you know this tangled like [TS]

02:15:51 ◼   ► iCloud driver you gonna be able to put things like Cloud Drive be able to get [TS]

02:15:55 ◼   ► along your I don't think it'll put him in a club Dr until until October through [TS]

02:16:01 ◼   ► April 8.01 for all of the iCloud stuff that's why I guess I could be wrong I [TS]

02:16:07 ◼   ► don't know that's just pure gas based on last year's iCloud the keychain doing so [TS]

02:16:16 ◼   ► however if I am right that they don't have all that gave if if they do ship at [TS]

02:16:20 ◼   ► the same time then God that they'll be they'll be hard-pressed to finish within [TS]

02:16:24 ◼   ► two hours right they finished it's gonna it's gonna be like the WWDC keynote [TS]

02:16:28 ◼   ► right so I can take your breath and and just think I mean they could fill up [TS]

02:16:37 ◼   ► they could fill up 45 minutes just with demos from selected third parties who've [TS]

02:16:42 ◼   ► been secretly locked up in Cupertino for the last three weeks building cool [TS]

02:16:46 ◼   ► extensions you know easily but I don't think I think that's more of an October [TS]

02:16:52 ◼   ► thing I think that they either fill it up with productivity [TS]

02:16:55 ◼   ► stuff that you can do with the new bigger screen or health stuff that this [TS]

02:17:01 ◼   ► is when they unveil I don't know if they don't feel the device I mean I sort of [TS]

02:17:05 ◼   ► guessed that Edward couple weeks ago should fit but you know the health care [TS]

02:17:10 ◼   ► stuff and what they're going to do and maybe if there is like new even better [TS]

02:17:15 ◼   ► am nine new phones this is really explain the whole health initiative [TS]

02:17:21 ◼   ► because I don't think that the health stuff fits with an October event where [TS]

02:17:27 ◼   ► they have all this continuity stuff and Yosemite to explain it to me that that's [TS]

02:17:33 ◼   ► my guess is that what you wish for twenty what you're basically saying is [TS]

02:17:40 ◼   ► that the September event is all about the iOS device stuff you can do on the [TS]

02:17:47 ◼   ► iOS device productivity tracking your health and the October event is about [TS]

02:17:57 ◼   ► yeah that's my guess [TS]

02:18:02 ◼   ► and that maybe there's a big surprise it would be that whatever the wearable [TS]

02:18:06 ◼   ► dangerous that's been rumored for awhile but everybody sort of forgotten not [TS]

02:18:10 ◼   ► forgotten but as everybody so excited about the phone that people have stopped [TS]

02:18:13 ◼   ► talking about that maybe it'll come out at the september or at least be [TS]

02:18:17 ◼   ► announced [TS]

02:18:18 ◼   ► even if it doesn't come out that that whole I just recently started wearing if [TS]

02:18:27 ◼   ► it works on my wrist part of it is just a start you know what does it mean to [TS]

02:18:32 ◼   ► have a bearing on your wrist and I thought I would think that would be a [TS]

02:18:35 ◼   ► ring for you [TS]

02:18:36 ◼   ► yeah I get the large band so there we go [TS]

02:18:43 ◼   ► but it it's weird is it right guys on this is a great little product but I [TS]

02:18:50 ◼   ► don't see an apple on it you know I don't think so but anyway I i still [TS]

02:18:56 ◼   ► think that that I N again because anybody is wearable things coming [TS]

02:19:01 ◼   ► September I'm just trying to think how do you plot to events that have like a [TS]

02:19:05 ◼   ► story and I think that one of them has to be about continuity and I don't think [TS]

02:19:11 ◼   ► that's the October I think that is when they have new iPad new iPad that's when [TS]

02:19:16 ◼   ► they ship yosemite and so I think that to me leaves the September 14 health [TS]

02:19:22 ◼   ► there's gonna be a health related event this fall [TS]

02:19:27 ◼   ► somebody's working his butt off to get stuff ready for september ninth yeah you [TS]

02:19:33 ◼   ► know you send me / iOS iCloud all that stuff happening in warm so I just it's [TS]

02:19:42 ◼   ► possible I mean what you have if they weren't ready to have health related [TS]

02:19:46 ◼   ► event and possibly a health-related new device in the fall I don't know why they [TS]

02:19:51 ◼   ► would have added health care talk to me and then they would have held it for I [TS]

02:19:55 ◼   ► was not but maybe because maybe if the health stuff is slipped from a 2014 [TS]

02:20:04 ◼   ► thing they'll do it in like February or March in which case that still needs to [TS]

02:20:09 ◼   ► be an ISA cause I was nine won't come out for another year and about that [TS]

02:20:12 ◼   ► whole home kit thing to that's kinda just yeah that had it into but that [TS]

02:20:19 ◼   ► would fit into me that would fit in at an iPhone event we're talking about [TS]

02:20:22 ◼   ► things like opening your garage door when you get close [TS]

02:20:27 ◼   ► stuff like that right [TS]

02:20:31 ◼   ► interesting times I that's the thing is so impressive rate said get so much [TS]

02:20:38 ◼   ► stuff that they're working on it just you know we're all born away the BWC by [TS]

02:20:46 ◼   ► the the breadth of the stuff that they now [TS]

02:20:49 ◼   ► bounced and now that it's starting to become real its like the next year I [TS]

02:20:58 ◼   ► totally believe you know somebody like you saying this is the most impressive [TS]

02:21:02 ◼   ► pipeline of products that they've had in twenty years or whatever it was [TS]

02:21:10 ◼   ► there's just a lot of the queue right now so ima gotta how to be you know how [TS]

02:21:16 ◼   ► to come out I keep thinking about a couple of sites that have put up like [TS]

02:21:21 ◼   ► hey what did you expect and they show an iPhone 5 and 14 points 7 inch phone [TS]

02:21:27 ◼   ► would look like next to that what a 5.5 would look next to that and then how [TS]

02:21:31 ◼   ► close that 5.5 is to the iPad Mini you just have this nice continuum devices [TS]

02:21:36 ◼   ► and then added that the possibility of a larger iPad and all of a sudden iOS is [TS]

02:21:41 ◼   ► like a computing platform that covers everything right all sizes from easily [TS]

02:21:50 ◼   ► fit in one hand to a total to hand Pro laptop size screen laptops that have [TS]

02:22:00 ◼   ► armed ships in a whole nother interesting set of things that can [TS]

02:22:04 ◼   ► happen but it's just amazing to me to think that it involved you know already [TS]

02:22:09 ◼   ► into something that's truly like all-encompassing computing platform yeah [TS]

02:22:15 ◼   ► yeah it's it's not surprising to me next year when this first came out it was [TS]

02:22:22 ◼   ► very clear to me that's the system next 30 years of computing right we're gonna [TS]

02:22:27 ◼   ► be refining this touch display [TS]

02:22:33 ◼   ► you know direct interaction mechanism for the next 30 years just like we have [TS]

02:22:38 ◼   ► refined the house as a means of interacting with their computers for the [TS]

02:22:43 ◼   ► past 30 years so this is just listen we're at that period room you know where [TS]

02:22:51 ◼   ► there were all sorts of different kinds of Max there was the original that there [TS]

02:22:58 ◼   ► was a Mac with color display was an act with different bus architecture 288 [TS]

02:23:07 ◼   ► pages there is a is $12,000 Mac to ethics yeah you know the 20th century [TS]

02:23:13 ◼   ► 20th anniversary Mac you know there's a huge big in some ways convoluted product [TS]

02:23:21 ◼   ► line but the Mac to affects customer them like a Honda Civic but I wanted one [TS]

02:23:37 ◼   ► alright Craig let's call it a night thank you so much fruit I'm just always [TS]

02:23:43 ◼   ► a pleasure to anybody who's not even if he is slow down if he is busy following [TS]

02:23:48 ◼   ► on Twitter you to go blind [TS]