The Talk Show

00:00:00 ◼   ► hello there must be a key game it was emotional and his extraordinary [TS]

00:00:12 ◼   ► disappointing and because I was at the Yankee game today probably gonna sound [TS]

00:00:17 ◼   ► like a chicken chain smoking [TS]

00:00:19 ◼   ► well you know they they they considered special events but they can't usually [TS]

00:00:26 ◼   ► can't fix the outcome [TS]

00:00:27 ◼   ► now you know I'm gonna go on baseball we've got tons and tons of nerd stuff to [TS]

00:00:35 ◼   ► talk about but you know is bad that I don't even know why I haven't cuz its [TS]

00:00:40 ◼   ► funny when you go to a game sometimes you don't like the cell phone reception [TS]

00:00:43 ◼   ► is bad cuz theres 48,000 people trying to use the same network and tried in [TS]

00:00:49 ◼   ► follow the Twitter I don't have been following the HEB writers I don't know [TS]

00:00:52 ◼   ► what the explanation is but the Yankees designated hitter today was Stephen Drew [TS]

00:00:58 ◼   ► who is hitting 160 and has five home runs on the season they liked the amount [TS]

00:01:04 ◼   ► of like off waivers by three weeks ago and they never printed form they got to [TS]

00:01:10 ◼   ► the end of the game and a man on first they're down by to andrew is up again [TS]

00:01:14 ◼   ► and there's nobody on the bench and this is after the the roster expansion that's [TS]

00:01:19 ◼   ► how that's how that reminds me as a fan of a nationally team that this happens a [TS]

00:01:26 ◼   ► lot when nationally teams again yes when they try to play in the American League [TS]

00:01:31 ◼   ► sometimes they liked their designated hitters just some guy who regularly the [TS]

00:01:36 ◼   ► fourth outfielder cuz they don't have a designated hitter so they like I don't [TS]

00:01:40 ◼   ► know this guy but there's like designate a classic designated hitter David Ortiz [TS]

00:01:46 ◼   ► from the Reds right guy who's always gonna try to knock the hyde off the [TS]

00:01:52 ◼   ► bodies hit hard and probably a good header but at least [TS]

00:01:55 ◼   ► also a power hitter but in theory though you could put anybody like you could put [TS]

00:01:59 ◼   ► each 0 there and he's not a power hitter but if you had an you know [TS]

00:02:03 ◼   ► no you're not you're like 9th best hitter if they were if the New York [TS]

00:02:11 ◼   ► Yankees this year where the Minnesota Twins or the Cleveland Indians or name [TS]

00:02:17 ◼   ► any other team from you know someone in another country no offense to those [TS]

00:02:21 ◼   ► teams I'm just saying a team that's not a perennial powerhouse and they had this [TS]

00:02:25 ◼   ► record and they had this lineup and these starting pitchers and nobody would [TS]

00:02:30 ◼   ► be paying any attention and would be a curiosity that their theoretically still [TS]

00:02:34 ◼   ► in the wild-card race but nobody would ever know there wouldn't be like nightly [TS]

00:02:37 ◼   ► updates on ESPN about third where they are in the wild-card race it's just [TS]

00:02:41 ◼   ► because of the Yankees and because there's one particular guy on the roster [TS]

00:02:45 ◼   ► named Derek Jeter right which was the i mean that's kind of the point of of of [TS]

00:02:49 ◼   ► today so you know but it's true there they're not they're one of those teams I [TS]

00:02:54 ◼   ► noticed the Padres are like six games out there something in the wild-card [TS]

00:02:58 ◼   ► it's like the technically in it still kind of category [TS]

00:03:02 ◼   ► people are really paying attention but there's something magical could happen [TS]

00:03:07 ◼   ► but probably won't but could yeah probably not I'm a little worried I got [TS]

00:03:13 ◼   ► a little worried by the end of the game that it's five games over five hundred [TS]

00:03:17 ◼   ► and I actually think that that's a remarkable achievement given what's [TS]

00:03:21 ◼   ► happened to them they've had four out of the five starting pitchers on opening [TS]

00:03:23 ◼   ► day and had like season-ending injuries or almost injuries Pineda was out for [TS]

00:03:30 ◼   ► months we had remarkable that the team was four out of the five starting [TS]

00:03:34 ◼   ► pitchers having season-ending [TS]

00:03:36 ◼   ► possibly career-ending in the case assisi Sabathia injuries is five games [TS]

00:03:41 ◼   ► over 500 that's remarkable but here's the thing I take where I came from today [TS]

00:03:45 ◼   ► when I was very depressed in my thought is [TS]

00:03:48 ◼   ► everybody's hoping that generally gets to finish the season may be chasing down [TS]

00:03:53 ◼   ► a wildcard my fear is that he's gonna finish the season chasing down the first [TS]

00:03:57 ◼   ► ever losing season that he's had it can happen but then again they could be you [TS]

00:04:04 ◼   ► know sometimes again it depends on what your expectations I remember that [TS]

00:04:09 ◼   ► there's a period in the early two thousands when the Giants were I think [TS]

00:04:15 ◼   ► they played like five or six years where they had like three games where they [TS]

00:04:18 ◼   ► were eliminated and most of those years into giant I think never won the [TS]

00:04:23 ◼   ► Division two years in a row ever but there was something good about that they [TS]

00:04:30 ◼   ► would get eliminated the last week of the season and even if they did win the [TS]

00:04:34 ◼   ► division of the wild card they they weren't playing meaningless games too [TS]

00:04:38 ◼   ► late September and I realized that in some ways a low bar but I do kinda like [TS]

00:04:42 ◼   ► that the idea that you're always around and maybe some years you fall short in [TS]

00:04:46 ◼   ► your five games out or whatever at the end but but you know when when that also [TS]

00:04:50 ◼   ► sort of fell apart in there are couple of years they were they were out in Lake [TS]

00:04:53 ◼   ► the end of August it felt really strange because that's the thing you get used to [TS]

00:04:58 ◼   ► is you know at least one minute we might not make it but we were in it till [TS]

00:05:01 ◼   ► almost it's the end of the you know it's the football season it doesn't matter [TS]

00:05:06 ◼   ► anymore I actually that was actually one of the reasons I think as a boy that I [TS]

00:05:10 ◼   ► became a dallas Cowboys fan and one of my favorite things about my the tamil [TS]

00:05:14 ◼   ► Andrea at Dallas Cowboys was that I believe the numbers twenty the day had [TS]

00:05:18 ◼   ► twenty consecutive winning seasons they want at least nine out of the 16 games [TS]

00:05:22 ◼   ► right and during that era clearly the dominant team of that era was the [TS]

00:05:27 ◼   ► Pittsburgh Steelers the Steelers I don't think you know that the Cowboys I think [TS]

00:05:31 ◼   ► took one from the Steelers but the Steelers beat the Cowboys more than that [TS]

00:05:34 ◼   ► you know the other way around and they won four in a row and you know you can [TS]

00:05:41 ◼   ► argue then afterwards that the 49ers supplanted the Cowboys the Joe Montana [TS]

00:05:45 ◼   ► era 49ers and literally in one game you know there was like passing of the torch [TS]

00:05:50 ◼   ► with the catch [TS]

00:05:52 ◼   ► but the thing about that twenty consecutive winning seasons to me is [TS]

00:05:56 ◼   ► that's that's incredible thing you know that's like amazing consistency I think [TS]

00:06:01 ◼   ► what Jeter I i'm just talking up the cover but I believe in at one point I [TS]

00:06:04 ◼   ► know it was true don't count last year because he only played 17 years because [TS]

00:06:08 ◼   ► of the ankle but in all the get all the seasons he said four seasons with the [TS]

00:06:13 ◼   ► Yankees he's only played one meaningless game one time the last and it was the [TS]

00:06:18 ◼   ► last ever game at Yankee Stadium the the old Yankee Stadium so it wasn't even [TS]

00:06:24 ◼   ► meaning it was that that was the one game where they were now they're [TS]

00:06:27 ◼   ► technically out of the playoffs but it was the last game at the house that Ruth [TS]

00:06:31 ◼   ► Built so you could argue that it wasn't meaningless it was actually very [TS]

00:06:35 ◼   ► emotional and Jeter gave a speech to completely sold out completely [TS]

00:06:40 ◼   ► you know the emotional crowd that's fine it just me or career that's the magic of [TS]

00:06:46 ◼   ► yeah I think there I think there's something to be said for being in it and [TS]

00:06:49 ◼   ► and like I said that was a great era of the Giants when they when you could [TS]

00:06:55 ◼   ► count on on maybe one hand the number of meaningless games they played over [TS]

00:07:00 ◼   ► coarsely for five years and they didn't win actually you know they've got a [TS]

00:07:04 ◼   ► World Series one of those years and the rest of them I think they went the [TS]

00:07:07 ◼   ► playoffs once in the rest of they didn't even make the playoffs but it was that [TS]

00:07:10 ◼   ► things like you were playing out the string you when you were at the game [TS]

00:07:13 ◼   ► from meaningful and even if the you ended up on the wrong side of them they [TS]

00:07:15 ◼   ► were meaningful and that's why I know that some strange for especially for [TS]

00:07:19 ◼   ► label Championship is the only thing that'll that'll do but there is [TS]

00:07:22 ◼   ► something to going to a game and saying hey maybe something magical can happen [TS]

00:07:26 ◼   ► here versus like literally these are two teams that are going nowhere and don't [TS]

00:07:29 ◼   ► care anymore [TS]

00:07:30 ◼   ► yeah that's the worst is absolutely the Astros playing the Padres and but it's [TS]

00:07:37 ◼   ► you know that's baseball you know and that's that's you know it's a sport [TS]

00:07:40 ◼   ► where n you know getting a complaint about the wild card and everything but [TS]

00:07:43 ◼   ► it still even with the wild card and even with the expansion of the white [TS]

00:07:46 ◼   ► card it's still a sport we're just making it to the postseason special I [TS]

00:07:50 ◼   ► can't I can I can't fathom the sports like the NBA where it's almost hard not [TS]

00:07:55 ◼   ► to make the piles you know whether it's just about seating and like clearing out [TS]

00:07:59 ◼   ► the absolute dregs right [TS]

00:08:01 ◼   ► and then you're all playing you know then then you're in a tournament you [TS]

00:08:05 ◼   ► might as well there's that one year where I think the NHL came back from a [TS]

00:08:08 ◼   ► strike and they literally just did a tournament that we give up who needs a [TS]

00:08:13 ◼   ► season anyway busy weekend could be HUGE I don't even know where to start [TS]

00:08:20 ◼   ► I think it's so ever recording Sunday night we're gonna have a pair of this [TS]

00:08:26 ◼   ► tomorrow the people we listened in on Monday I think this is probably one of [TS]

00:08:29 ◼   ► those episodes where people won't wait around if you did in your weight around [TS]

00:08:33 ◼   ► then you're listening to it after the fact but those are you listening on [TS]

00:08:36 ◼   ► Monday September 2014 [TS]

00:08:41 ◼   ► we're talking the prelude to to Apple's big but we don't know what event but we [TS]

00:08:47 ◼   ► can make some some pretty good gets its contract everybody thought it was going [TS]

00:08:53 ◼   ► to be an iPhone event and maybe something else too quickly zeroed into [TS]

00:08:57 ◼   ► iPhones two iPhones and quote unquote a wearable which is funny because this is [TS]

00:09:05 ◼   ► the event we always think of as the iPhone event and the iPhone is Apple's [TS]

00:09:09 ◼   ► biggest Product and this is by any measure and I you know I can only look [TS]

00:09:13 ◼   ► at like I know what the Macworld traffic is like for the last few years and [TS]

00:09:16 ◼   ► people talk about 20 Apple event so big the iPhone event is of a scale in terms [TS]

00:09:22 ◼   ► of general interest on the web that is beyond any other Apple event of the year [TS]

00:09:26 ◼   ► the iPhone event always pins the needle in a way that an iPad event were at WWDC [TS]

00:09:32 ◼   ► keynote just doesn't and so it's fascinating that everybody suddenly like [TS]

00:09:37 ◼   ► talking about the wearable thing because without it this would still be the [TS]

00:09:41 ◼   ► biggest Apple event of the year [TS]

00:09:43 ◼   ► yes that's absolutely true and I i think what's weird about that I was just [TS]

00:09:51 ◼   ► talking offline with Dave off the show not only show with my friend Dave [TS]

00:09:56 ◼   ► whiskas about this over the weekend and we were talking about with with this was [TS]

00:10:02 ◼   ► the rumors that there's gonna be a wearable announcement call to watch [TS]

00:10:05 ◼   ► whatever kind of thing [TS]

00:10:07 ◼   ► doesn't matter but the idea rumor is that they're going to announce it and [TS]

00:10:12 ◼   ► then it won't be may not ship right away [TS]

00:10:16 ◼   ► may not even ship in calendar 2014 might just be for whatever reason and we've [TS]

00:10:21 ◼   ► got to speculating well why would they pronounce something if it wasn't ready [TS]

00:10:24 ◼   ► to go on sale yet and in 2007 when the only time they really I can remember [TS]

00:10:30 ◼   ► them ever doing that like a significant lead time was with the original iPhone [TS]

00:10:34 ◼   ► yea yea whether we're that was done that predicts bone January and July or was it [TS]

00:10:42 ◼   ► june twenty-seventh it was summer it was it was late june if it was 28 and June [TS]

00:10:50 ◼   ► right that's why we need to chat room is of course there's somebody that I [TS]

00:10:55 ◼   ► remember that caused my family and I were going to summer camp and we made [TS]

00:10:57 ◼   ► the reservations like a year in advance and I got the iPhone the day we were [TS]

00:11:01 ◼   ► supposed to leave for summer camp and so I reviewed the iPhone in a tent I know [TS]

00:11:06 ◼   ► what's funny I I went with Amy and her from her family to the shore and we are [TS]

00:11:14 ◼   ► my fam I finished I always go to Jersey Shore this was Ocean City Maryland where [TS]

00:11:19 ◼   ► I'd never even been before the next day so I stayed up all night and wrote like [TS]

00:11:24 ◼   ► a first thought and then we went to the shore and I was after I try to be a good [TS]

00:11:31 ◼   ► you know vacation or you know don't don't you know attached to the internet [TS]

00:11:37 ◼   ► and you know stuff I usually do when I'm with my family but with a brand new I [TS]

00:11:41 ◼   ► thought it was impossible it was impossible to think of anything other [TS]

00:11:45 ◼   ► than the iPhone that was in my and yeah oh yeah I had and we have no cell [TS]

00:11:51 ◼   ► service at the campsite actually I did drive like 40 minutes down the [TS]

00:11:55 ◼   ► mountainside 22 tests like the phone part of it but it was deadly summer it [TS]

00:12:00 ◼   ► was one of the things like Apple's remaining every every but his summer [TS]

00:12:03 ◼   ► vacation because that was late June and yeah and if you were going to extend [TS]

00:12:07 ◼   ► like a weekend trip to the fourth of july it was right smack dab there at six [TS]

00:12:11 ◼   ► months six four months I remember your review your review when you say you had [TS]

00:12:16 ◼   ► no cell service you don't mean like [TS]

00:12:17 ◼   ► was like one bar whatever it was I don't know service says no service didn't even [TS]

00:12:23 ◼   ► have the AT&T lick no no it was a complete complete empty weight and so [TS]

00:12:28 ◼   ► yeah I i went down the mountain about 25 minutes and and and Sat pulled over by [TS]

00:12:32 ◼   ► the side of the road basically when I had like a bar and made a couple of [TS]

00:12:37 ◼   ► calls and did some data just it was ridiculous but that was that was how I [TS]

00:12:41 ◼   ► can always remember that it was summer vacation read around the end of June [TS]

00:12:44 ◼   ► beginning of July and that was despite the fact that the event was Macworld [TS]

00:12:48 ◼   ► Expo so that was early January so is a huge process but that allowed them to [TS]

00:12:52 ◼   ► keep it secret right which i think is the scenario here with this wearable is [TS]

00:12:55 ◼   ► that we all know not to get into more anecdotes but like I remember you went [TS]

00:13:00 ◼   ► to New York I was sometime in California I went to Cupertino but they did those [TS]

00:13:04 ◼   ► briefings for mountain lion and everybody walked into those briefings [TS]

00:13:08 ◼   ► and basically was like what the hell are you guys talking about because there had [TS]

00:13:13 ◼   ► been no rumors about it that there was going to be a new version of OS 10 that [TS]

00:13:16 ◼   ► soon as I remember it and G sigler afterward and we looked at each other [TS]

00:13:20 ◼   ► and both kinda mouth oh my god I hate and that's because you know Cupertino is [TS]

00:13:25 ◼   ► pretty locked down and so the iPhone was pretty locked down because it wasn't in [TS]

00:13:29 ◼   ► the supply chain yet and so many of these leaks like about the iPhone 6 come [TS]

00:13:33 ◼   ► from the supply chain and is wearable isn't in the supply chain yet people [TS]

00:13:36 ◼   ► talk about SEC approvals leaking things and that that may be true but also like [TS]

00:13:42 ◼   ► if you announce it early enough it's not outside Cupertino and maybe maybe you [TS]

00:13:48 ◼   ► know some theoretical parts are but the whole product is not in production and [TS]

00:13:52 ◼   ► that means they can make that splash that you can only do that once right [TS]

00:13:55 ◼   ► yeah that's exactly the point I was making over the weekend privately is [TS]

00:14:00 ◼   ► that Steve Jobs is in this is what was thrown in my face was what Steve Jobs [TS]

00:14:06 ◼   ► said in 2007 that the reason they were pronounced in the iPhone was FCC didn't [TS]

00:14:10 ◼   ► want to have it come out there FCC regulations together now sit now they're [TS]

00:14:14 ◼   ► gonna put it through the regulatory process they're going to put it through [TS]

00:14:17 ◼   ► the carrier testing process with with singular [TS]

00:14:20 ◼   ► and that would spoil the secret and wanted to show it to us now and it's not [TS]

00:14:24 ◼   ► quite finished software wise but you know will be ready in six months and [TS]

00:14:29 ◼   ► that that would apply to a wearable cuz it wearable wouldn't need to get all the [TS]

00:14:33 ◼   ► same regulatory stuff that a cell phone was which had don't know is true [TS]

00:14:36 ◼   ► actually I think maybe it does if it has I don't know what the regulations on [TS]

00:14:41 ◼   ► radios and it has two thumbs and has NFC or why five of some kind of conductivity [TS]

00:14:49 ◼   ► presumably but I think it's more than that she hears I think there's a huge [TS]

00:14:54 ◼   ► difference between 2014 and 2007 which is in 2007 as big a deal as Steve Jobs [TS]

00:15:01 ◼   ► keynote swear to guys like me and you people who listen to the show people who [TS]

00:15:06 ◼   ► read macworld and Darren terrible we still hung on keynotes right we got up [TS]

00:15:10 ◼   ► and got in line to get in the keynote at WBC or we'd listen to the live feed and [TS]

00:15:16 ◼   ► stuff like that but it was not that many people compared to today and there was [TS]

00:15:21 ◼   ► no even all the speculation there are so many rumors sites to return always have [TS]

00:15:26 ◼   ► been Apple rumor sites and Apple rumor sites have always been trying to you [TS]

00:15:30 ◼   ► know get the goods on upcoming stuff but there was nothing like the market of [TS]

00:15:35 ◼   ► speculation 44 new iPhones and this pressure and I think it's you know it's [TS]

00:15:40 ◼   ► clearly financial pressure that there there's money exchanging hands to get [TS]

00:15:45 ◼   ► these yeah prototypes and mockups and shell casings and screens and home [TS]

00:15:52 ◼   ► screen buttons and you know it is everything has leaked I'm not saying [TS]

00:15:56 ◼   ► that we know everything that the phones gonna do but at least the parts of all [TS]

00:15:58 ◼   ► leaked I mean they'll be update somebody or find literally like here's the volume [TS]

00:16:03 ◼   ► buttons of the new iPhone yeah and you know and the last couple of years the [TS]

00:16:08 ◼   ► first couple of years when I started having everybody was like to be fake [TS]

00:16:11 ◼   ► fake fake and ends up its I can let you know that was actually right [TS]

00:16:15 ◼   ► chain just a mean I think the economics of the people working in the supply [TS]

00:16:20 ◼   ► chain which is almost entirely in Asia almost entirely in China you know [TS]

00:16:26 ◼   ► there so many people involved and you know culturally it doesn't take that [TS]

00:16:30 ◼   ► much for somebody who's been not being paid very much to get paid a bribe basic [TS]

00:16:35 ◼   ► to slide one of the 15 samples they've got to somebody else and I and i think [TS]

00:16:41 ◼   ► thats how business gets done I mean I really try not to judge this because I [TS]

00:16:45 ◼   ► think by their their cultural standards it's not that big a deal that's sort of [TS]

00:16:49 ◼   ► how business kids turn and have competition happens but from our [TS]

00:16:53 ◼   ► perspective it's you know antithetical to what they want to do right and so [TS]

00:16:57 ◼   ► they have to do and they do it now the sea they can't pronounce the iPhone [TS]

00:17:02 ◼   ► that's why I've been avoiding the term the iPhone 6 because I don't know what I [TS]

00:17:07 ◼   ► was gonna call it and I you know that they would certainly didn't predict that [TS]

00:17:12 ◼   ► they would stop numbering iPad tried they said iPad iPad 2 and then they just [TS]

00:17:16 ◼   ► went back to new iPad and an iPad air and iPad Mini 2 I'm you know they've [TS]

00:17:23 ◼   ► stuck with this numbering and then to connect after the number system for a [TS]

00:17:28 ◼   ► while but I have not making any predictions as to me but I'll just say [TS]

00:17:32 ◼   ► iPhone 6 as your hand [TS]

00:17:34 ◼   ► short and they couldn't they can announced the iPhone 66 months in [TS]

00:17:40 ◼   ► advance to avoid these supply chain links be leaks because they have to [TS]

00:17:44 ◼   ► avoid the Osborne affect the evening iPad was a two-month window between ship [TS]

00:17:50 ◼   ► that same deal because they weren't cannibalizing some other product when [TS]

00:17:53 ◼   ► they did it but now that one that product starts the clock starts ticking [TS]

00:17:57 ◼   ► then you've gotta you gotta ship it fast because nobody's buying it between the [TS]

00:18:02 ◼   ► day you announced in the day you ship it because so for example and I'm sure I [TS]

00:18:07 ◼   ► i've spoken to Apple store employees and people who worked at Apple stores you [TS]

00:18:12 ◼   ► know have written to me it's possible that people come in all the time and [TS]

00:18:15 ◼   ► they're like hey I hear there's a new iPhone and they can honestly say we [TS]

00:18:20 ◼   ► don't know anything about it they don't tell us stuff like that we don't know [TS]

00:18:23 ◼   ► here's the iPhones we have today I can tell you all about [TS]

00:18:26 ◼   ► if they pronounce it in June and then somebody comes in in July and says I [TS]

00:18:32 ◼   ► hear there's gonna be a big iPhone coming out I'd like that sounds [TS]

00:18:35 ◼   ► interesting to me to be honest they would have to say yeah you're right it's [TS]

00:18:38 ◼   ► you know we've announced its coming in September layaway plan for yeah well [TS]

00:18:45 ◼   ► we'll see then they can't do that you know I think and and as big as the iPod [TS]

00:18:52 ◼   ► was often when I'm on his podcast I often start mixing up my ipod but the [TS]

00:18:57 ◼   ► iPod really the music player as big as it was and as much as it kind of made [TS]

00:19:03 ◼   ► the household company outside them a community that it became a decade ago [TS]

00:19:11 ◼   ► you know we all used to make jokes when Apple's for started opening retail [TS]

00:19:14 ◼   ► stores and you be walking through the mall and you hear kids say mom i wanna [TS]

00:19:18 ◼   ► go to the iPod story right but I mean I heard that several times [TS]

00:19:23 ◼   ► not from the same kid [TS]

00:19:26 ◼   ► the iPod was nothing like the iPhone iPad there is no no market like this for [TS]

00:19:33 ◼   ► oh my god here's the pre-release you know screen of the new iPod or the [TS]

00:19:40 ◼   ► here's the here's the new circle rocker what we call that was that thing called [TS]

00:19:45 ◼   ► the click wheel yet you know the people even people who think they're followed [TS]

00:19:51 ◼   ► this stuff don't always understand the scale of the iPhone that like I think ok [TS]

00:19:56 ◼   ► this could be wrong but like I think your your run of the mill brand new [TS]

00:20:00 ◼   ► iPhone model probably sells more than the entire iPod line as ever sold [TS]

00:20:04 ◼   ► probably in just a couple of months I mean the scale is is it's not even the [TS]

00:20:09 ◼   ► same number scale the iPhone is so much more popular product then even the iPod [TS]

00:20:15 ◼   ► was in its heyday yeah it's just unfathomable and and this pressure is to [TS]

00:20:19 ◼   ► end like from that I think it's largely from its not from [TS]

00:20:26 ◼   ► the I think I don't think it's from the rumor sites the people who publish these [TS]

00:20:31 ◼   ► leaks I don't think that the money that they get from the page views that come [TS]

00:20:38 ◼   ► in that report comes close to covering the sort of guy I'd like you and want to [TS]

00:20:45 ◼   ► pass judgment but effectively the bribery that's going on and that in some [TS]

00:20:49 ◼   ► cases it's the i think is the case makers because there there's so much [TS]

00:20:57 ◼   ► pressure to get your case to market and Apple isn't going to tell them that [TS]

00:21:01 ◼   ► measurements of the new phone until it out and and and i get i mean we see [TS]

00:21:08 ◼   ► there are cases like for the new iPhone that are being I get PR sometimes from [TS]

00:21:13 ◼   ► people who say we've got the new iPhone case weeks before the new iPhone has [TS]

00:21:17 ◼   ► even been announced because they're confident and then and then in that [TS]

00:21:20 ◼   ► business I think there's this feeling like if I can make 75,000 silicone cases [TS]

00:21:25 ◼   ► based on these dimensions that I think are accurate and I can ship them into [TS]

00:21:29 ◼   ► the channel in advance then the data that phone drops will be there and if [TS]

00:21:34 ◼   ► and somebody's gonna be there in a better be on us because if we wait to [TS]

00:21:38 ◼   ► make sure it's right somebody's gonna beat us to the punch and so they're [TS]

00:21:41 ◼   ► motivated to get it right and I'm sure there are times when they don't get it [TS]

00:21:45 ◼   ► right but I think they take the gamble because if the if they're Intel is right [TS]

00:21:48 ◼   ► and the mold that they've made based entirely on parts and hearsay and [TS]

00:21:54 ◼   ► whatever if it fits then they can't immediately ship it to the channel and [TS]

00:21:58 ◼   ► sell those and strike while the iron is hot and so they're motivated to do it [TS]

00:22:02 ◼   ► yeah exactly and you know the other one I linked him up last week I think it [TS]

00:22:10 ◼   ► their name is Sheldon Ross it's this room I think they're Russian child [TS]

00:22:18 ◼   ► invoke vol K [TS]

00:22:20 ◼   ► got a failed evoke dot com fel de vol K dot com and they don't make cases where [TS]

00:22:27 ◼   ► they do is they take iPhone 5 cases against new ones [TS]

00:22:31 ◼   ► anodized aluminum two new colors they come back and put in like actual not [TS]

00:22:37 ◼   ► like a wood case they actually put like a wood panel in the back or you know [TS]

00:22:41 ◼   ► flower pattern and they they pick up the volume buttons and replace them with 18 [TS]

00:22:46 ◼   ► karat gold and silence rocker buttons and sell them [TS]

00:22:53 ◼   ► resell them for like nine thousand dollars and I heard from people and I [TS]

00:22:58 ◼   ► never heard of them before I mean it just seems crazy but apparently it's a [TS]

00:23:02 ◼   ► big thing like in moscow like all the the oligarchs are into these things [TS]

00:23:07 ◼   ► because they're its agriculture you know where these crazy billionaire russians [TS]

00:23:12 ◼   ► want people to know they have $10,000 iPhones but is not better than those [TS]

00:23:17 ◼   ► that crazy luxury I can't remember the name of you know the virtue virtue you [TS]

00:23:24 ◼   ► writing this is like a competitive that we think it's a real iPhone but we'd [TS]

00:23:27 ◼   ► actually taken the parts but again there's that you you've got then you [TS]

00:23:31 ◼   ► really want to know what the shape of the parts are in advance so you can [TS]

00:23:34 ◼   ► start working on right and they had of super high quality video like sure they [TS]

00:23:39 ◼   ► made like a commercial has their clients really want the new iPhone when it comes [TS]

00:23:43 ◼   ► out right now gotta have their mold done in advance [TS]

00:23:47 ◼   ► even though that's impossible right so right that does blood supply chain is a [TS]

00:23:51 ◼   ► logical place to go I also think perhaps that their competitors you know Apple's [TS]

00:23:55 ◼   ► competitors wanna know ya doing it so they're paying but all the stuff then [TS]

00:23:59 ◼   ► eventually just sort of leaks around the edges and you end up with these YouTube [TS]

00:24:03 ◼   ► videos that are at like somebody speaking in English posted on YouTube [TS]

00:24:07 ◼   ► site or even like on Chinese social network I there was an iPhone 6 video on [TS]

00:24:12 ◼   ► on one of the Chinese social networks that country posted to YouTube and you [TS]

00:24:16 ◼   ► know yeah it's not MacRumors paying these people now mark mark fuhrman isn't [TS]

00:24:21 ◼   ► paying these people it's it's it's it's the people paying like who are much more [TS]

00:24:26 ◼   ► closely attached to the supply chain and they just they really there's a business [TS]

00:24:29 ◼   ► advantage to know in advance [TS]

00:24:33 ◼   ► and it's crazy it's it's really kind of naughty and nice phones with gold vol [TS]

00:24:41 ◼   ► rockers yeah let me take a sponsoring a comeback but the point I want to come [TS]

00:24:44 ◼   ► back to you and tell you in advance cuz I often forget by the time I get to the [TS]

00:24:48 ◼   ► end of a sponsor break though is that most of them don't turn on but then all [TS]

00:24:53 ◼   ► of a sudden like in the last two days we're starting to see friends like you [TS]

00:24:56 ◼   ► said there's apparently a fully working 4.7 inch one that actually turned on in [TS]

00:25:02 ◼   ► and runs iOS a which is crazy but I tell about our friends at igloo longtime [TS]

00:25:10 ◼   ► sponsors of the show [TS]

00:25:11 ◼   ► igloo is the internet that you'll actually liked and they have a super [TS]

00:25:18 ◼   ► exciting release that brand new called unicorn we've talked about their unicorn [TS]

00:25:25 ◼   ► update on the show before as a ton of new features but the best is integrated [TS]

00:25:30 ◼   ► task management that will change how you stay on track with your work include [TS]

00:25:36 ◼   ► tasks can be assigned different ways depending on the way on the work you're [TS]

00:25:40 ◼   ► doing one of the course ways to use tasks is creating them directly on your [TS]

00:25:45 ◼   ► content so you're requesting updates on a graph that somebody on your team is [TS]

00:25:51 ◼   ► working on or a text correction in a Word document you create these tasks [TS]

00:25:55 ◼   ► right on your content in the igloo interface and then when the designer [TS]

00:26:00 ◼   ► goes to update the graphic and they go through it would get to it the task what [TS]

00:26:04 ◼   ► you want changed is right there on the same page so when you're viewing content [TS]

00:26:08 ◼   ► even if it's a blog if it's an event forum topic insider a blue the tasks are [TS]

00:26:13 ◼   ► all right there so the stuff that you need to be done is right there attach to [TS]

00:26:18 ◼   ► whatever it is [TS]

00:26:18 ◼   ► wherever you go find out more too great stuff all the other stuff about it is [TS]

00:26:25 ◼   ► also true all sorts of great templates to choose from [TS]

00:26:29 ◼   ► the fact that it runs it your private Internet that you get to run the fact [TS]

00:26:36 ◼   ► that you get to start for free for up to 10 people and just use unlimited time [TS]

00:26:42 ◼   ► where to go to find out more this is it a good software dot com slash the [TS]

00:26:49 ◼   ► talk-show igloo software dot com slash the talk show great great internet and [TS]

00:26:56 ◼   ► now they're really with this task stuff really making it into a project [TS]

00:27:01 ◼   ► management system for your small teams and organizations to my texts so in the [TS]

00:27:10 ◼   ► past we've seen these leaks come out and then they always I think there was one [TS]

00:27:13 ◼   ► about a week or two ago breadth at least turned on to the point where it's showed [TS]

00:27:17 ◼   ► the connect to itunes right right and it was funny because somebody then took [TS]

00:27:25 ◼   ► screenshots of that and like kind of estimated the measurement of the graphic [TS]

00:27:31 ◼   ► as the graphic had like letterboxing at the top and bottom and a rough [TS]

00:27:36 ◼   ► estimation is that it was it might be very very close to the size that I [TS]

00:27:42 ◼   ► predicted a few weeks ago but didn't make sense that in other words it's the [TS]

00:27:46 ◼   ► same pixel per inch as the iPhone 5 and five years but just they just cut it to [TS]

00:27:51 ◼   ► four point seven inches but now there's one coming out there actually fully [TS]

00:27:56 ◼   ► operational Deathstars yeah I mean I don't know enough about the production [TS]

00:28:02 ◼   ► cycle but I would imagine very late in the game they're producing first off the [TS]

00:28:05 ◼   ► producing like test units and then there you know there was a story about how [TS]

00:28:10 ◼   ► iPhone shipments were already feeling planes from China to North America you [TS]

00:28:17 ◼   ► know at some point they're making them they haven't announced it yet but [TS]

00:28:19 ◼   ► they've gotta get him here in there and and around the world [TS]

00:28:22 ◼   ► assuming that they're going to drop them in a lot of countries in a couple of [TS]

00:28:26 ◼   ► weeks they've gotta start shipping them now so once that I mean imogene is [TS]

00:28:31 ◼   ► completely out of the bottle and it's going to be a lot easier to to plug [TS]

00:28:34 ◼   ► something off the production line is probably an earlier waves that are like [TS]

00:28:37 ◼   ► the [TS]

00:28:38 ◼   ► the the production models to see if the process works and if the quality level [TS]

00:28:42 ◼   ► is high enough and those probably leaked so this is probably a life cycle and I [TS]

00:28:46 ◼   ► never thought of it this way of life cycle of leaks where you know it starts [TS]

00:28:50 ◼   ► with all the suppliers and in the end it's the assembly and when it's then [TS]

00:28:53 ◼   ► that starts to be working models yeah I think I think they must be making the [TS]

00:28:58 ◼   ► real ones by now you've got to be given the volumes i mean we're talking about [TS]

00:29:02 ◼   ► how huge the iPhone volume is how much demand there is on day one then they've [TS]

00:29:07 ◼   ► got to be making that's why when I saw that story about about how you know [TS]

00:29:10 ◼   ► there are already a lot about shipments coming from China that it's got a you [TS]

00:29:15 ◼   ► know it's completely believable because they've got you know let's assume that [TS]

00:29:19 ◼   ► in less than two weeks they're gonna be on sale they're gonna want to fill the [TS]

00:29:23 ◼   ► channel with as many as they can possibly make and so yeah they're making [TS]

00:29:26 ◼   ► them now we don't even know what what they are yet but they're making them and [TS]

00:29:30 ◼   ► shipping them the story I saw I'm sure he said someone is that they've actually [TS]

00:29:34 ◼   ► it right now they've consumed like a majority share of all shipping capacity [TS]

00:29:39 ◼   ► coming out of China right right that Apple AAPL is literally like filling the [TS]

00:29:43 ◼   ► channel and it's not like it's channel it's like a shipping channel from China [TS]

00:29:48 ◼   ► on planes [TS]

00:29:50 ◼   ► it's crazy that you know there's only so many planes they're not gonna say they [TS]

00:29:54 ◼   ► can't it's not the sort of thing that you can buy more right and it wouldn't [TS]

00:30:00 ◼   ► make sense for the shipping industry to have enough planes to meet this [TS]

00:30:04 ◼   ► particular demand and I end and then the other forty seven weeks of the year [TS]

00:30:08 ◼   ► they're sitting inert you know airplane hangars that you know also I wonder [TS]

00:30:15 ◼   ► sometimes about like a build-to-order can sometimes you know your apples [TS]

00:30:19 ◼   ► website you can actually see it gets shipped to you that you'd actually if [TS]

00:30:22 ◼   ► that if that's gonna be an option you want to ship these early cuz these are [TS]

00:30:27 ◼   ► the ones that are going to retail and that at some point if they turn on [TS]

00:30:30 ◼   ► pre-orders those would be shipping from China let's say but you know you now now [TS]

00:30:36 ◼   ► is the time to fill the the channel with the ones that are just in the standard [TS]

00:30:40 ◼   ► standard can fix or maybe they're all standard configs and they've got every [TS]

00:30:43 ◼   ► single one possible but you know [TS]

00:30:46 ◼   ► what they're doing is they're filling their feeling warehouses they're filling [TS]

00:30:50 ◼   ► capacity and and we know that Apple usually can sell every single one that [TS]

00:30:54 ◼   ► they've got and sometimes people are angriest when they can't get the model [TS]

00:30:57 ◼   ► they want so it makes sense but it it's mind-boggling again we talk about the [TS]

00:31:01 ◼   ► scale of iPhones and how it's hard to understand just how huge the iPhone is I [TS]

00:31:06 ◼   ► think this fits into wearable expectations and how I think people [TS]

00:31:10 ◼   ► expect more than that it can possibly deliver because it's never gonna be I [TS]

00:31:15 ◼   ► think an iPhone like the iPhone this enormous so enormous that we could take [TS]

00:31:19 ◼   ► every bit of shipping capacity from China aus and Apple is doing it right [TS]

00:31:24 ◼   ► and I don't know that there's any product that they could make that would [TS]

00:31:27 ◼   ► that that there's no other product that I can imagine that would happen for [TS]

00:31:32 ◼   ► there's no other product category I mean this is this is this is there been some [TS]

00:31:36 ◼   ► really nice pieces written about this but this idea that somebody actually [TS]

00:31:41 ◼   ► said you could write the disappointment story like six months ago about the [TS]

00:31:45 ◼   ► wearable no matter what it is because people are going to say if the [TS]

00:31:49 ◼   ► expectation is that it's literally another product category like the iPhone [TS]

00:31:53 ◼   ► that's not going to happen because there's no product category like the [TS]

00:31:56 ◼   ► iPhone smartphones in general are enormous this this huge class it's a [TS]

00:32:02 ◼   ► it's a shift in how the world uses technology and you know and and with [TS]

00:32:06 ◼   ► Apple's product line you can see the iPhone is just do it works everything [TS]

00:32:09 ◼   ► else they do and that's not gonna change there's not gonna be another category in [TS]

00:32:14 ◼   ► the next year or two that supplanted or matches even because it's it's just [TS]

00:32:18 ◼   ► completely out of scale cuz there's such demand for smartphones yeah I and I [TS]

00:32:24 ◼   ► think it plays into haven't written up but I may be over but a lot of times I [TS]

00:32:29 ◼   ► talked about it in the show and I don't write it but I've been taken for months [TS]

00:32:34 ◼   ► now about and I i three years I've been bothered by the whole smartphone versus [TS]

00:32:39 ◼   ► phone distinction and it's so misleading and that you know Apple's percentage [TS]

00:32:44 ◼   ► increase in smartphones vs [TS]

00:32:50 ◼   ► like how many more they're selling year over year versus their share of the [TS]

00:32:54 ◼   ► smartphone market right and they're very misleading things because the smartphone [TS]

00:32:58 ◼   ► market is great even though Apple's iPhone business has been growing [TS]

00:33:02 ◼   ► steadily every single year mark phone market has grown even faster overall and [TS]

00:33:09 ◼   ► that's simply because all phones are turning into smartphones [TS]

00:33:12 ◼   ► ridiculous rape because it's getting so cheap to make something that would [TS]

00:33:16 ◼   ► qualify as a smartphone right and it's really just this bizarre distinction to [TS]

00:33:21 ◼   ► me it's like this like a distinction between phones with black-and-white [TS]

00:33:26 ◼   ► screens and color screen like my you know my first cell phone how black and [TS]

00:33:31 ◼   ► white screen and eventually even the cheap $15 candy bar phones had color [TS]

00:33:37 ◼   ► screens because eventually the color screens got so cheap that you know that [TS]

00:33:42 ◼   ► they could do that it didn't make sense to talk about somebody share of the [TS]

00:33:45 ◼   ► color phone market even know for a while those phones were more expensive and [TS]

00:33:51 ◼   ► more profitable because you know for a year or two there were like an exotic [TS]

00:33:55 ◼   ► crazy things like look that crazy little java game I play on my phone is in color [TS]

00:33:59 ◼   ► now right [TS]

00:34:01 ◼   ► members of some of those games like quicksand whatever oh yeah I had one of [TS]

00:34:06 ◼   ► those that was like a Sony Ericsson where it was terrible I had a bowling [TS]

00:34:11 ◼   ► game that was like my go-to bowling game I had a bowling game on my own you know [TS]

00:34:17 ◼   ► and Horace did you and others who are more analysts you know more rigorous [TS]

00:34:23 ◼   ► statistically the number and the number of guys right have explained it in a [TS]

00:34:28 ◼   ► painstaking detail that it's you know it is interesting that that the smartphone [TS]

00:34:33 ◼   ► market the percentage of all phones sold that our smartphones is growing faster [TS]

00:34:37 ◼   ► than anyone company's share of the market [TS]

00:34:40 ◼   ► but really dead to me it's just that we should just start calling them phones [TS]

00:34:45 ◼   ► and data phone is a thing that's a computer in your pocket so my daughter [TS]

00:34:49 ◼   ► when my daughter went to middle school we got her phone and it's a it's not a [TS]

00:34:54 ◼   ► smartphone and and yet I think by the standards of maybe four or five years [TS]

00:35:00 ◼   ► before that it's not less [TS]

00:35:02 ◼   ► it would have been considered a like a super featured phone because it doesn't [TS]

00:35:07 ◼   ► I think it doesn't have data but it has a full BlackBerry Style texting keyboard [TS]

00:35:11 ◼   ► I mean it's not just like numbers it's got a whole you know QWERTY keyboard on [TS]

00:35:17 ◼   ► it and it's got a color screen and it's got [TS]

00:35:20 ◼   ► I think you can install some software you can set up your install an end it's [TS]

00:35:25 ◼   ► not a smartphone as we consider it but it's not that far off and that was three [TS]

00:35:30 ◼   ► years ago so I would imagine and she's you know we're gonna end up putting on [TS]

00:35:33 ◼   ► our plan and giving her my old iPhone 5 I think yeah but but you know so when my [TS]

00:35:39 ◼   ► son starts middle school next year one point is that phone at some point very [TS]

00:35:44 ◼   ► soon it is just easier for all concerned if that is you know if the cheap phone [TS]

00:35:50 ◼   ► they offer for kids is the cheapest Android phone that they've got rather [TS]

00:35:55 ◼   ► than some we're just having to maintain some weird other platform of these dumb [TS]

00:36:00 ◼   ► phones they just at some point they'll just give up at least in in in the USA [TS]

00:36:04 ◼   ► and and some other [TS]

00:36:06 ◼   ► of the richer countries and at that point it won't be anything that isn't a [TS]

00:36:09 ◼   ► smartphone yeah and it's so there's like two interesting things that fall out of [TS]

00:36:14 ◼   ► that the first is that if you go back to 2007 and you think about the iPhone and [TS]

00:36:19 ◼   ► the name iPhone that it [TS]

00:36:21 ◼   ► undersold the device vastly because it really wasn't a phone it was a computer [TS]

00:36:28 ◼   ► and internet connected computer in your plans [TS]

00:36:31 ◼   ► it was amazing and it happened to me also work on the standard cell phone [TS]

00:36:36 ◼   ► network and make him place phone calls and let you know for example one of the [TS]

00:36:42 ◼   ► key features of that first one huge part of the demo was visual voicemail because [TS]

00:36:46 ◼   ► it and what did that do you deal with your voicemail the way modern graphical [TS]

00:36:52 ◼   ► computers deal with messages right and so at first calling it a phone or the [TS]

00:36:59 ◼   ► phone or the iPhone was really selling it short because it wasn't what we [TS]

00:37:02 ◼   ► thought of as a phone it was really truly was what we think of what we've [TS]

00:37:07 ◼   ► been thought of as a personal computer [TS]

00:37:09 ◼   ► whereas now lo these seven years later when we say phone we mean we don't mean [TS]

00:37:16 ◼   ► a device that's just for phone calls we mean a computer right if you say I let [TS]

00:37:22 ◼   ► somebody who says you get you know you arrive at a restaurant youth group of [TS]

00:37:27 ◼   ► friends and you you took it over and you get out and services I left my phone in [TS]

00:37:31 ◼   ► the car you know what they left in the car they didn't leave a cell phone they [TS]

00:37:34 ◼   ► left like an iPhone or an Android it whatever it was it has apps and stuff [TS]

00:37:38 ◼   ► you know nobody when they say I left my phone in the car means they left a [TS]

00:37:43 ◼   ► device that only makes phone calls and text messages and as landlines died the [TS]

00:37:49 ◼   ► whole concept of anything else a phone could be just disappears and and and [TS]

00:37:53 ◼   ► phone is not perhaps the best term to use for these devices but I kinda feel [TS]

00:37:57 ◼   ► like it's the one that it's you know one of those cases where the word involves [TS]

00:38:01 ◼   ► to mean something completely different but because it's supplanting the thing [TS]

00:38:04 ◼   ► that it it it right [TS]

00:38:06 ◼   ► took its name from the dead will call in and at some point people gonna be like [TS]

00:38:09 ◼   ► this is weird why do we call the phone and some days it will actually let me [TS]

00:38:13 ◼   ► tell you that the 20th century in the phone and that's where it came from [TS]

00:38:16 ◼   ► people like wow I don't even know why why would you do that and the answer is [TS]

00:38:20 ◼   ► well it was a series of small steps and at no point did somebody say this isn't [TS]

00:38:25 ◼   ► a phone anymore because we had to explain what it was two people who had [TS]

00:38:28 ◼   ► their entire frame of reference with the concept of a phone talking on the phone [TS]

00:38:33 ◼   ► is like one of the least interesting things that I do when my phone and least [TS]

00:38:37 ◼   ► common the least pleasant it's the only thing it's out of a doc i I finally got [TS]

00:38:42 ◼   ► steamed I think maybe even by by you is a conversation on the on Twitter I think [TS]

00:38:47 ◼   ► and I realized why is the phone app even in my doc on my iPhone I never have [TS]

00:38:51 ◼   ► I have a doc my dad took it out my dog is messages that spur there's an ad [TS]

00:38:58 ◼   ► Safari and tweet but that's honest Vesper really is in my mind I have mail [TS]

00:39:03 ◼   ► Sephora Twitterrific and overcast my doc very close down there but it's not in [TS]

00:39:09 ◼   ► the dog but but the I yanked thrown out because frankly if somebody calls me I [TS]

00:39:15 ◼   ► don't need to launch to happen and if I call somebody I know where I know where [TS]

00:39:19 ◼   ► it is [TS]

00:39:19 ◼   ► people so ultimately but yes so I feel like the name is gonna be phone now I [TS]

00:39:24 ◼   ► doubt we'll ever change will just call them phones phone doesn't mean what it [TS]

00:39:28 ◼   ► meant it's the way language involves it involves in ways that the computer is a [TS]

00:39:36 ◼   ► terrible word to think about it [TS]

00:39:38 ◼   ► true very true that the the Great Divide in like dictionaries is prescriptive [TS]

00:39:46 ◼   ► -ism vs descriptive whereas should a dictionary prescribed here is how you [TS]

00:39:53 ◼   ► should use all of the words is here is what they mean or should it described [TS]

00:39:59 ◼   ► here is what people mean when they use these words and in some cases you know [TS]

00:40:04 ◼   ► maybe you know with italic say this isn't this is informal this is slang but [TS]

00:40:12 ◼   ► you're just describing the use of the word and sometimes those informal uses [TS]

00:40:17 ◼   ► of the word are you so much that they become a new sense of the word and I [TS]

00:40:21 ◼   ► think that's where we are with phone where maybe for the first couple of [TS]

00:40:24 ◼   ► years calling the iPhone iPhone would in dictionary terms be informal you know [TS]

00:40:32 ◼   ► and people who knew what you were talking about would get it but I think [TS]

00:40:35 ◼   ► we're at the point now where it's like time to add a new number two what does [TS]

00:40:39 ◼   ► phone mean you know a new energy meaning number for right pocket computers that [TS]

00:40:46 ◼   ► is connected to his cellular networks and wi-fi and can install apps it's it [TS]

00:40:54 ◼   ► feels like the ship has sailed we're not going to suddenly say okay everybody [TS]

00:40:57 ◼   ► stop on january first we're stuck on phones and we're gonna call them or I [TS]

00:41:02 ◼   ► know communicators and the prescriptive this will fight it tooth and nail all [TS]

00:41:08 ◼   ► the way down so it doesn't matter that's the language is like water it's like [TS]

00:41:12 ◼   ► trying to stop running water with your hands it's going to happen anyway but [TS]

00:41:15 ◼   ► the point of all the point of this whole reason this inspired it is your point [TS]

00:41:19 ◼   ► about how big the iPhone is in the phone market is is that the phone is the end [TS]

00:41:24 ◼   ► thinking of it as a phone not thinking it was a smartphone but just going to [TS]

00:41:27 ◼   ► phone meaning a cell phone is the only thing I can think of on the planet where [TS]

00:41:33 ◼   ► almost everybody who could have one does or will ya [TS]

00:41:38 ◼   ► yes every you could argue that it will be the first piece of high technology [TS]

00:41:45 ◼   ► that will be in possession of I don't know ninety percent of the human beings [TS]

00:41:53 ◼   ► on earth because you look at the way this technology is is spreading in parts [TS]

00:41:58 ◼   ► of the world that are not traditionally high-tech society places that are poorer [TS]

00:42:02 ◼   ► like Africa as a really great example where we've already seen Lake wireless [TS]

00:42:08 ◼   ► technology leap over wired technology because you don't need the [TS]

00:42:12 ◼   ► infrastructure used to need an end and the internet at some point will be their [TS]

00:42:18 ◼   ► experience with the internet will be in a phone screen not on a computer but in [TS]

00:42:22 ◼   ► a phone screen because that that is a device that is going to be cheap enough [TS]

00:42:26 ◼   ► to reach them [TS]

00:42:27 ◼   ► gonna be able to attach file the wireless network that that is going to [TS]

00:42:30 ◼   ► be available and as a result will be more transformative as a whole I mean we [TS]

00:42:36 ◼   ► can think about how the internet changed all of our lives in computers and all [TS]

00:42:39 ◼   ► that but like the average human being on planet Earth [TS]

00:42:44 ◼   ► the phone is gonna be the thing that is transformative because gonna reach way [TS]

00:42:48 ◼   ► more people and I think it's really interact think it was on pace for that [TS]

00:42:53 ◼   ► before 2007 [TS]

00:42:56 ◼   ► but when it was just voice and texting right then it was a phone to phone and I [TS]

00:43:02 ◼   ► think it was already on pace to you know if their seven billion people on the [TS]

00:43:06 ◼   ► planet and I don't know why I may be missing the mark on how many people are [TS]

00:43:12 ◼   ► you know very elderly or babies right were very very very truly truly poor but [TS]

00:43:22 ◼   ► let's say five billion of them could have a cell phone it's getting very [TS]

00:43:27 ◼   ► close to the point where that's true you know where there's you know billions of [TS]

00:43:31 ◼   ► cell phones in use and everybody's gonna have one and everybody because of the [TS]

00:43:34 ◼   ► nature of the thing that you're banging around your pocket even if you take care [TS]

00:43:38 ◼   ► of it you know every couple of years you're going to get a new right that's [TS]

00:43:41 ◼   ► not going to be like your TV sets were people by TV sets in use them for 15 20 [TS]

00:43:49 ◼   ► years right [TS]

00:43:50 ◼   ► cell phones are like maybe eventually but their way to write right now not in [TS]

00:43:57 ◼   ► the year [TS]

00:43:57 ◼   ► you know the world we live in where every year there's a new iPhone you know [TS]

00:44:01 ◼   ► so the size of this market is i i truly wonder if it even really occurred to [TS]

00:44:06 ◼   ► Apple you know in 2005 2006 in the run-up to the iPhone just how big the [TS]

00:44:12 ◼   ► potential is there i dont no I mean on one level I think they had the vision of [TS]

00:44:18 ◼   ► how this was a big deal and this was gonna make a difference but it is you [TS]

00:44:22 ◼   ► have to really be you have to buy in all the way to really believe like this is [TS]

00:44:27 ◼   ► the future and and I kind of feel like that's that was so far away at that [TS]

00:44:31 ◼   ► point that they couldn't really you know you could you maybe treatment but you [TS]

00:44:34 ◼   ► could really see it and now you can see it back then it was more like imagine [TS]

00:44:39 ◼   ► what would happen if we could pack all the stuff in there and then the world [TS]

00:44:42 ◼   ► saw that and said oh well this is it and now every device in this class [TS]

00:44:46 ◼   ► follows their lead and now the world is is changing because I was a moment where [TS]

00:44:51 ◼   ► late like you said you know sure we coulda said 55 billion people are going [TS]

00:44:54 ◼   ► to have phones but what it would have meant was they can call somebody and now [TS]

00:44:58 ◼   ► it's they can be on the internet with that devised I still think it's [TS]

00:45:02 ◼   ► interesting and I remember this clearly is that in in that initial keynote Steve [TS]

00:45:07 ◼   ► Jobs he gave goals for what they want [TS]

00:45:10 ◼   ► and he said we would like you know with by a year from now we would like to have [TS]

00:45:13 ◼   ► one percent of the phone market right and it was and that's what he said he [TS]

00:45:18 ◼   ► didn't say one percent of the smartphone market he said one percent of the cell [TS]

00:45:22 ◼   ► phone market and that's one area where I truly think that Apple and Steve Jobs [TS]

00:45:27 ◼   ► clearly got it because what was then called us quote unquote smartphone was [TS]

00:45:32 ◼   ► not the Apple had no interest in it whatsoever they saw that is it was just [TS]

00:45:36 ◼   ► as much garbage is the plain old non smartphones that came before it you know [TS]

00:45:42 ◼   ► it wasn't worth thinking about it was worth thinking about just plain phones [TS]

00:45:45 ◼   ► because my phone is something everybody will have an everybody only has 11 so [TS]

00:45:51 ◼   ► the real question is with it with the wearable stuff is that what they're [TS]

00:45:56 ◼   ► thinking which i think i think is the right thing to think which is not how do [TS]

00:46:00 ◼   ► we get how do we address the SmartWatch market [TS]

00:46:04 ◼   ► thinking can can you think of something bigger that is more addressable then [TS]

00:46:10 ◼   ► then you know i i have a pebble and I i actually wear it most days and I can I [TS]

00:46:17 ◼   ► have seen you wearing your and I think it's fine I like the notifications on [TS]

00:46:21 ◼   ► risk is it means I can ignore a lot of notifications that I would otherwise [TS]

00:46:24 ◼   ► protect my phone but you know it feels like I used to have a Palm Treo rain I [TS]

00:46:28 ◼   ► think you might have 12 [TS]

00:46:30 ◼   ► it feels like that it feels like a thing that's cool and interesting but it's [TS]

00:46:34 ◼   ► kind of a hack and in hindsight is going to be seen as the thing that happened [TS]

00:46:37 ◼   ► before the real thing I don't have a trio I had the chance bring bodies [TS]

00:46:43 ◼   ► adviser was before it even had [TS]

00:46:46 ◼   ► like internet right but I was really into it I did I give it like this [TS]

00:46:50 ◼   ► yeah yeah I gave it like a full year where I was taking all my notes on it [TS]

00:46:54 ◼   ► sink in my stuff over forget how he's a real yeah it was a serial cable yeah [TS]

00:47:00 ◼   ► yeah so that's the the public feels like it to me it feels like the Maitreya [TS]

00:47:06 ◼   ► where which like its cool at the time but I am under no illusion that this is [TS]

00:47:10 ◼   ► the end product of this category because it's not it's an early adopter let's [TS]

00:47:16 ◼   ► experiment and it's exactly the kind of product that Apple would never make [TS]

00:47:19 ◼   ► because it's not really a product for regular people it's a product for people [TS]

00:47:24 ◼   ► like me who want to you know try it out and think about what this might mean but [TS]

00:47:29 ◼   ► and like that those [TS]

00:47:31 ◼   ► its cool new tech but it's not it's just not good enough in the trio was kinda [TS]

00:47:35 ◼   ► like that it wasn't really good enough it was a weird it was a PDA attached to [TS]

00:47:39 ◼   ► a cell phone and it was not good enough [TS]

00:47:41 ◼   ► you know but it was ahead of its time it was definitely was cutting edge to [TS]

00:47:46 ◼   ► happen first [TS]

00:47:48 ◼   ► you know somebody had to think of it first before you get there you know [TS]

00:47:52 ◼   ► exactly well let's take a break and we'll come back to that question of how [TS]

00:47:58 ◼   ► big and where I think the wearable things going but let me tell you about [TS]

00:48:03 ◼   ► our second sponsor good friends at fracture our acct you are [TS]

00:48:10 ◼   ► fracture I feel like with my boys like I'm not announced any enunciate clearly [TS]

00:48:15 ◼   ► there's a fractured they respond sorrow a while back maybe you remember them [TS]

00:48:21 ◼   ► you send them your picture they printed super high quality on glass and then [TS]

00:48:28 ◼   ► they ship that wrecked you it's not a picture framed in class it is a piece of [TS]

00:48:34 ◼   ► glass with the picture printed right on best way I can describe it is that [TS]

00:48:39 ◼   ► difference between like the old iPhones when it looked like a touch there is [TS]

00:48:44 ◼   ► this piece of glass over the screen and then when the iPhone 4 came out [TS]

00:48:48 ◼   ► it looked like the pixels were actually on the screen and that they you know it [TS]

00:48:52 ◼   ► wasn't two pieces laminated together is like one piece that's what they do it [TS]

00:48:56 ◼   ► fractured they actually print the photo on the glass and it's a really cool [TS]

00:49:01 ◼   ► effect it looks so much better than a picture underneath class very very cool [TS]

00:49:06 ◼   ► they have all sorts of sizes available [TS]

00:49:10 ◼   ► everything from little small things for your desk to big things that you can put [TS]

00:49:13 ◼   ► on the wall they ship them to you in a really cool thing and you don't even [TS]

00:49:18 ◼   ► need to frame the picture itself can be hung around on the wall and it just [TS]

00:49:22 ◼   ► looks cool it's just this piece of glass that is a photo that you can just hang [TS]

00:49:26 ◼   ► on a wall and they look great without a frame you don't need to put a frame [TS]

00:49:30 ◼   ► around them really great the whole thing what you buy what they should do you [TS]

00:49:33 ◼   ► open the box on the wall and it looks great great idea for gifts I'm totally [TS]

00:49:40 ◼   ► gonna steal this idea from Marco Arment one last week's ATP mention that every [TS]

00:49:45 ◼   ► time he makes a new app before he sells it to somebody else he celebrates by [TS]

00:49:51 ◼   ► getting the app's icon five by five fracture and hang them up on his wall to [TS]

00:49:58 ◼   ► anybody out there is like a developer great idea and it looks great I have [TS]

00:50:03 ◼   ► seen among Marcos wall they look beautiful so you don't couldn't you know [TS]

00:50:06 ◼   ► that's sort of an edge case but they look great even if it's not a photo it's [TS]

00:50:12 ◼   ► just really really great we have a bunch of here in Aus and there's some of my [TS]

00:50:15 ◼   ► favorite pictures where do you go to find out more easy their website is [TS]

00:50:21 ◼   ► fracture me.com fracture me.com and if you use this code the talk show you save [TS]

00:50:29 ◼   ► 5% off any order just to save money [TS]

00:50:33 ◼   ► the talk show go to fracture me send a couple pictures [TS]

00:50:37 ◼   ► get a couple back see what I mean by Christmas you'll be ordering everybody [TS]

00:50:41 ◼   ► in your family fractured pictures it's great service [TS]

00:50:46 ◼   ► back to the show just how big is the wearable market I don't know why I [TS]

00:50:52 ◼   ► honestly don't kiss here's what I think I think I think if anything if it's big [TS]

00:50:57 ◼   ► it might be sort of the opposite of the iPhone where the iPhone has been this [TS]

00:51:05 ◼   ► like here's one new iPhone a year here is the iPhone for the next year if the [TS]

00:51:10 ◼   ► wearable thing is big I think it could be like there's fifteen different [TS]

00:51:16 ◼   ► wearables from Apple to choose from you know and maybe collectively they're [TS]

00:51:22 ◼   ► pretty big and have a range in prices but that it might be so for example just [TS]

00:51:27 ◼   ► you know just think about the old iPods iPads were big and there were you know [TS]

00:51:32 ◼   ► 45 of them right there was a little nano-sized thing a little clip on thing [TS]

00:51:37 ◼   ► that did the screen there was like the main regular one that was sort of [TS]

00:51:41 ◼   ► mid-size and then there was the big one and I stay still have that lineup we [TS]

00:51:45 ◼   ► just don't get excited about them but it could be that sort of thing and you know [TS]

00:51:50 ◼   ► one or two of them are watches and one or two of them or something elses and [TS]

00:51:54 ◼   ► who knows [TS]

00:51:55 ◼   ► yeah i i dont really know what to think of it this market either other than the [TS]

00:52:01 ◼   ► caution that it's not going to be the size of the phone market because nothing [TS]

00:52:03 ◼   ► is and feeling like it's gonna be and accessories like it feels to me like [TS]

00:52:08 ◼   ► this is a device you know if there is something on your wrist it's a device [TS]

00:52:11 ◼   ► that's meant to work with the iPhone and that actually makes it logically part of [TS]

00:52:15 ◼   ► the iPhone event to talk about it that the iPhone is the center the you know [TS]

00:52:19 ◼   ► it's a little bit like the old digital hub story that Steve Jobs told back in [TS]

00:52:22 ◼   ► 2000 except the center of the hub now is the iPhone the iPhones with you all the [TS]

00:52:26 ◼   ► time it's got the high speed connection and then you can have something like [TS]

00:52:30 ◼   ► this whether it's one sensor that's on your wrist or whether it's a [TS]

00:52:34 ◼   ► constellation of different things on your body and in your house and wherever [TS]

00:52:39 ◼   ► else and they all go talk to your iPhone and your iPhone collects the data and [TS]

00:52:44 ◼   ► related things to the internet and all that but you know it doesn't feel like [TS]

00:52:48 ◼   ► you know again it feels like it's about accessories it's about adding on not [TS]

00:52:56 ◼   ► about [TS]

00:52:57 ◼   ► a category that is breaking entirely new ground you know it's hard it's hard to [TS]

00:53:03 ◼   ► even think about this cuz its owner 22 its technology and its passion and and I [TS]

00:53:11 ◼   ► do think it's going to rely on the iPhone to to some degree so this is a [TS]

00:53:14 ◼   ► question of like how many of these are going to be sold [TS]

00:53:18 ◼   ► how many how often is a person expected to buy one of these if you buy something [TS]

00:53:22 ◼   ► and put it on your wrist are you expecting to have it there for a year [TS]

00:53:24 ◼   ► two years five years I don't know [TS]

00:53:27 ◼   ► yeah and you know it's funny I have been the same way that I've avoided using the [TS]

00:53:33 ◼   ► phrase iPhone 6 our tribes tried to wherever practical I avoided a certainly [TS]

00:53:38 ◼   ► avoid I think I've never used the word i watch yeah it's kinda have tried to [TS]

00:53:42 ◼   ► avoid calling it a watch I've been calling it a wearable and I knew you [TS]

00:53:46 ◼   ► know I I know for a fact that they're working on you know some sort of [TS]

00:53:50 ◼   ► wearable stuff for a while but I didn't know any more now and I didn't want to [TS]

00:53:53 ◼   ► assume watch and I heard some people say it's a watch and I thought all right [TS]

00:53:57 ◼   ► that's a possibility and obviously there's a lot of companies in the last [TS]

00:54:01 ◼   ► twelve months they've been active making smart watches like all that said it [TS]

00:54:09 ◼   ► seems like in the run-up to this event there's certainly a lot more smoke you [TS]

00:54:15 ◼   ► know in terms of you know my by triangulating these rumors I often just [TS]

00:54:19 ◼   ► subscribe to if there's enough smoke there there's got to be some sort of [TS]

00:54:22 ◼   ► fire and there's an awful lot of smoke specifically that it's a watch or two [TS]

00:54:27 ◼   ► watches I guess is that actually work you know I think Nick Bilton I think [TS]

00:54:32 ◼   ► from the other was a branch nie yeah it looks like we're at the point now where [TS]

00:54:37 ◼   ► it's it's and Jessica lessen its leaks encounter leaks and that some of this is [TS]

00:54:42 ◼   ► is about Apple this late in the game it's also about Apple trying to set [TS]

00:54:46 ◼   ► expectations so I definitely there's so much smoke here that there's no way [TS]

00:54:50 ◼   ► there isn't isn't fire but if it really is a watch and I think that's still even [TS]

00:54:57 ◼   ► right now you know and I guess said there's a lot of people are listening to [TS]

00:55:01 ◼   ► this podcast prob possibly after the event so angela has you and I are [TS]

00:55:06 ◼   ► speaking on Sunday night we don't know [TS]

00:55:09 ◼   ► I still think if it's a watch the worldwatch has so many expectations like [TS]

00:55:17 ◼   ► by watch they do not expect to replace a watch every two years [TS]

00:55:20 ◼   ► people buy a watch and the expected things to let us and if it's expensive [TS]

00:55:25 ◼   ► they really expected to last you know and there was a leak forget who had it [TS]

00:55:30 ◼   ► that you know somebody said that Apple's considering a $400 price point and that [TS]

00:55:35 ◼   ► makes me laugh in one way it makes me think and another because if it's true [TS]

00:55:40 ◼   ► that it's 404 they're thinking about 400 then I think it it's not an accessory [TS]

00:55:46 ◼   ► right I think 400 bucks here in the range of something that's sort of got to [TS]

00:55:50 ◼   ► stand on its own I don't know depends on what accessory means I mean it may just [TS]

00:55:56 ◼   ► be that to get on the internet and things like that it really needs to talk [TS]

00:55:59 ◼   ► to a phone a wifi connection or something not be a cell phone but yeah [TS]

00:56:03 ◼   ► it's more than it's more than an impulse buy it four hundred it you really have [TS]

00:56:08 ◼   ► high expectations with that devices gonna do the part that made me laugh [TS]

00:56:11 ◼   ► though was the 2010 Wall Street Journal story about Apple's tablet efforts that [TS]

00:56:18 ◼   ► said that they're considering a $999 that's where I that's where my thought [TS]

00:56:23 ◼   ► went to which is it almost feels like an attempt to set the bar high so when the [TS]

00:56:28 ◼   ► real prices revealed everybody is relieved I remember at the iPod I perry [TS]

00:56:34 ◼   ► did it the iPad in true original iPad in true and they're like you know the whole [TS]

00:56:41 ◼   ► spiel you know it's kind of fit between this and there's a reason for it has to [TS]

00:56:45 ◼   ► be better than anything at this and it all made sense and it they showed it and [TS]

00:56:48 ◼   ► it was like wow that looks great you know I cannot wait to see this time this [TS]

00:56:53 ◼   ► looks super exciting this looks really cool and the whole time I was thinking [TS]

00:56:57 ◼   ► it's got to be $999 look at it it's like a Mac you know and it's super thin and I [TS]

00:57:02 ◼   ► know that making it that then is expensive right it's like this thing is [TS]

00:57:06 ◼   ► cooler than any MacBook and may not be faster than it because I know it's [TS]

00:57:10 ◼   ► running arm but [TS]

00:57:12 ◼   ► it's cooler than any MacBooks gotta be $9.99 and then when they do you know the [TS]

00:57:16 ◼   ► starting price is 499 I remember that room it was it was easily the biggest [TS]

00:57:23 ◼   ► moment the most exciting moment of that event had nothing to do with the actual [TS]

00:57:26 ◼   ► iPad even know there was lots of exciting about it and lots of it most of [TS]

00:57:31 ◼   ► it had had been completely secret but when he when they drop that price it was [TS]

00:57:36 ◼   ► John dry mean people gasped and not just because the device was cool but because [TS]

00:57:42 ◼   ► that 999 number it come out and the wall street journal and everybody was doing [TS]

00:57:47 ◼   ► those scratching [TS]

00:57:50 ◼   ► you know well what does it mean it will people buy it for $9.99 and that was all [TS]

00:57:55 ◼   ► framed around that price and that's exactly where my mind went with with the [TS]

00:57:59 ◼   ► rumor is like is that a real price or is that the the the price that gets out [TS]

00:58:05 ◼   ► there so that when they announced that its really 300 instead of saying WOW [TS]

00:58:09 ◼   ► $300 price you say oh my god I can't believe it's only 300 let me know [TS]

00:58:14 ◼   ► whether that's true or not but it is that feel to it right right you know 199 [TS]

00:58:19 ◼   ► wow people are going to get in line for it because you know electronics aside [TS]

00:58:26 ◼   ► and the gadgetry and all the health centers and stuff presumably that the [TS]

00:58:30 ◼   ► thing as but fits don't cost that much you know I mean there's no you can't buy [TS]

00:58:37 ◼   ► like a Rolex for $199 but you can buy what most people would consider pretty [TS]

00:58:42 ◼   ► nice watch for under 999 yes you know it's it's again it's not jewelry it's [TS]

00:58:47 ◼   ► not true luxury its mass-market luxury but I actually have a a watching my [TS]

00:58:56 ◼   ► Amazon cart and because I was thinking of replacing my old watch and it looks [TS]

00:59:01 ◼   ► pretty nice and it's 30 bucks and my wife actually instead by me out watch [TS]

00:59:05 ◼   ► for our anniversary [TS]

00:59:06 ◼   ► like Macy's or something and it's a very nice watch but it's it's probably $150 [TS]

00:59:13 ◼   ► watch it's not right you know you can go to go to store like Macy's and you know [TS]

00:59:18 ◼   ► look at the show for you know at those prices Apple could make [TS]

00:59:21 ◼   ► a profitable device but it's a lot more than most people will spend on watches [TS]

00:59:30 ◼   ► you know so it's you know so somebody who does collect you know Rolex or [TS]

00:59:35 ◼   ► whatever [TS]

00:59:36 ◼   ► watches my tent will 199 that's unrelated luxury watch but most people [TS]

00:59:40 ◼   ► would think wow this is gonna be the most expensive watch everybody but I [TS]

00:59:43 ◼   ► can't wait to have it I could totally see it that way I don't you know I don't [TS]

00:59:50 ◼   ► know it's a it's a strange and the fact that Apple has hired all of these people [TS]

00:59:56 ◼   ► who come from like luxury brands [TS]

01:00:00 ◼   ► it it makes you wonder on one level on yet sometimes I i think we take that to [TS]

01:00:04 ◼   ► literally is on a grand scale Apple is a luxury brand and that having them having [TS]

01:00:10 ◼   ► them at Apple doesn't necessarily mean that they're making $1000 gold [TS]

01:00:16 ◼   ► SmartWatch it doesn't follow that that is the case but it does make me wonder [TS]

01:00:21 ◼   ► you know especially since this is replaceable technology this is not stuff [TS]

01:00:26 ◼   ► it's gonna be valid in seven years or five years maybe or four years even what [TS]

01:00:31 ◼   ► this product is cos cos if it's a luxury product and it's beautiful whats its [TS]

01:00:37 ◼   ► shelf life how long is a reasonable amount of time like I have my dad's [TS]

01:00:41 ◼   ► Rolex that he bought in Switzerland in the sixties and early sixties and it you [TS]

01:00:48 ◼   ► know I've had it like cleaned and stuff but you gave it to me a few years before [TS]

01:00:51 ◼   ► he died and it's beautiful and you know it's from fifty-plus years ago and works [TS]

01:00:58 ◼   ► fine these things are not going to be like that even if they're great and made [TS]

01:01:02 ◼   ► with wonderful materials and the leather in the middle and all of that is good [TS]

01:01:06 ◼   ► the electronic stuff is going to be surpassed in a year and it will be [TS]

01:01:11 ◼   ► interesting like you would a pass that down to your son know and have it be [TS]

01:01:15 ◼   ► interesting fifty years from now it might be an interesting like history [TS]

01:01:19 ◼   ► item but it's not something you would wear for a night out right and think [TS]

01:01:24 ◼   ► about this now [TS]

01:01:25 ◼   ► now circle back to the discussion we just had about how the word phone has [TS]

01:01:31 ◼   ► taken in [TS]

01:01:31 ◼   ► and it doesn't mean you know what our parents mean like my dad you know thinks [TS]

01:01:37 ◼   ► a phone is the thing that's going to the wall right howie curly cord talk to me [TS]

01:01:44 ◼   ► about baseball the same exact thing could happen to the word watch right [TS]

01:01:51 ◼   ► where right now today a watch means this thing like you're talking about like [TS]

01:01:55 ◼   ► where were you talk about a nice watch you're talking about a thing that your [TS]

01:01:59 ◼   ► dad could have bought in 1962 and which is like still in perfect working order [TS]

01:02:06 ◼   ► and serviceable and has enormous emotional resonance with you because you [TS]

01:02:13 ◼   ► know he's not with us anymore right now it's it's you know it's a priceless [TS]

01:02:20 ◼   ► artifact a great watch can take on a totally new me that involves past that [TS]

01:02:28 ◼   ► we're even it could happen quickly [TS]

01:02:31 ◼   ► happen quickly it happened with the word phone or even ten fifteen years from now [TS]

01:02:35 ◼   ► watch doesn't mean that anymore watch means computerize arrest right computer [TS]

01:02:41 ◼   ► in your wrist with an expectation that it's collecting data about your health [TS]

01:02:46 ◼   ► and it's telling you when something important is happening and yeah it could [TS]

01:02:51 ◼   ► it could do that I think I think that's what makes the story so fascinating is [TS]

01:02:57 ◼   ► again we're looking at something we've seen some companies try this and they've [TS]

01:03:00 ◼   ► done some interesting things they're definitely interesting the pieces are [TS]

01:03:06 ◼   ► all there for something interesting but there's one the question of how you mix [TS]

01:03:09 ◼   ► them together and two is that thing then something that people actually want [TS]

01:03:14 ◼   ► because I i talked to a lot of people who say they don't wear a watch with a [TS]

01:03:18 ◼   ► stopper they never worldwatch and so what do you have [TS]

01:03:23 ◼   ► is Apple trying to motivate people to strap something on their wrists and and [TS]

01:03:27 ◼   ► what's the value you get out of doing that [TS]

01:03:28 ◼   ► well I see that's very to me that's a super interesting question because is it [TS]

01:03:34 ◼   ► better for you to be a watch we're already and an apple just has to [TS]

01:03:38 ◼   ► convince you to get their watch and replace yours with theirs or is it [TS]

01:03:43 ◼   ► better if you're not and you've got an open rest right watchu mean anything to [TS]

01:03:48 ◼   ► you right you got it open rest they don't even have to convince you that [TS]

01:03:53 ◼   ► you're that the Apple watch is better than your Fossil watch that you've been [TS]

01:03:59 ◼   ► working for a while [TS]

01:04:00 ◼   ► Rolex that you're wearing you know that cost 10 times more if you have an open [TS]

01:04:07 ◼   ► rest maybe it's a wide-open thing because it's solving an entirely [TS]

01:04:13 ◼   ► different problem it it's you know your your Fossil watch or your vato or you're [TS]

01:04:19 ◼   ► you know is primarily to just telling you the time and maybe that's not even [TS]

01:04:24 ◼   ► what the watch does like that's one of the things I wonder like all these other [TS]

01:04:28 ◼   ► smart watches start with the idea that by default you just look at the screen [TS]

01:04:32 ◼   ► or like what the public have to turn it on right right is always on but you have [TS]

01:04:37 ◼   ► to do something to make it light up if it's if it's dark right right but [TS]

01:04:42 ◼   ► primarily the first thing it's doing is telling you the time and what if that [TS]

01:04:48 ◼   ► wasn't the baseline right what if that's not the baseline what if it's not like [TS]

01:04:52 ◼   ► that you know and there's rumors that it has that this Apple thing has a color [TS]

01:04:57 ◼   ► screen than that it's going to run apps and that's probably running iOS and [TS]

01:05:03 ◼   ► there's no way there is no way I was going to a black-and-white no way it's [TS]

01:05:07 ◼   ► impossible to it has a Display must be a color display and all these other ones [TS]

01:05:12 ◼   ► like the the Moto 360 you know came out this week or ship this week finally [TS]

01:05:18 ◼   ► write any other Android where phones have come out and their default watch [TS]

01:05:23 ◼   ► faces are you are more fake representations of what we traditionally [TS]

01:05:29 ◼   ► think of is fine watches right right and at least in pictures they look like [TS]

01:05:34 ◼   ► wow that does look like a real watch it's kind of interesting that looks nice [TS]

01:05:38 ◼   ► people say they look nice to me they don't look nice but and you know and i [TS]

01:05:43 ◼   ► think im still not seen and read where one person but I'm pretty sure if I saw [TS]

01:05:47 ◼   ► it in person I would think it looks like a nice watch in the way that like the [TS]

01:05:52 ◼   ► iPhone calculator used to look like a nice Brian calculator didn't look like a [TS]

01:05:57 ◼   ► nice bright calculator it was you know just a piece of glass had like the [TS]

01:06:01 ◼   ► buttons on it it might have been a call it was a cool I thought it was a cool [TS]

01:06:04 ◼   ► way to make calculator app for the iPhone but it never would have [TS]

01:06:08 ◼   ► interested me and fascinated me like somebody said hey by the way I've got [TS]

01:06:12 ◼   ► this 1972 Braun calculator that was my dads and that I would think that it's [TS]

01:06:18 ◼   ► the uncanny valley where you're trying you're trying to be a thing to simulate [TS]

01:06:22 ◼   ► a thing right so hard that it ends up being weird the pebbles like this to the [TS]

01:06:26 ◼   ► pebble faces that I use are not at all [TS]

01:06:29 ◼   ► attempting to look like real watches there's like the one with the words and [TS]

01:06:33 ◼   ► there's the one with like a little anime his face on it but like I like a cartoon [TS]

01:06:38 ◼   ► character face but they are not like that they're actually like this looks [TS]

01:06:42 ◼   ► like a real watch face those are awful I can look at them because they hurt my [TS]

01:06:47 ◼   ► eyes because they are shaping a real watch and in there fighting there [TS]

01:06:53 ◼   ► fighting against what the pebble is good at and writing in a direction where one [TS]

01:06:58 ◼   ► of the things the public good at is unlike a lot of these since people [TS]

01:07:00 ◼   ► actually gets reasonable battery life you know you can wear it for a couple [TS]

01:07:03 ◼   ► days at least I can get me six days which is way better than all these other [TS]

01:07:09 ◼   ► ones and part of the reason they can do that is that have this really low [TS]

01:07:14 ◼   ► resolution two hundred and sixty 560 e ink display yeah so it's never going to [TS]

01:07:22 ◼   ► be able to look pretty in a way that I watched its pretty but then you know [TS]

01:07:26 ◼   ► they just used like the words or something like that right and those look [TS]

01:07:29 ◼   ► good but when they when they and yes it's not a very good display but they [TS]

01:07:33 ◼   ► still tried to a place to watch with hands and it looks terrible and I think [TS]

01:07:38 ◼   ► that I think that's an interesting point of what if what Apple tries to do is not [TS]

01:07:42 ◼   ► trying to make it look like you'd mistake it for a Swiss watch [TS]

01:07:47 ◼   ► a new and this would be a very Apple thing to do with its a new thing that [TS]

01:07:52 ◼   ► you put on your wrist and it might even tell you the time but it's not trying to [TS]

01:07:57 ◼   ► be mistaken for a Rolex right it's just not what it's trying to do right [TS]

01:08:02 ◼   ► imagine 2007 Steve Jobs's here's the iPhone takes it out of his pocket crowd [TS]

01:08:07 ◼   ► is going nuts and it it would before he turns it on it looks like exactly the [TS]

01:08:12 ◼   ► same it's a black piece of glass and he turns it on and it turns to the phone [TS]

01:08:19 ◼   ► dialer right that would have been because then it that that's using this [TS]

01:08:24 ◼   ► thing to make it look like whatever we all thought of as a phone thing with you [TS]

01:08:29 ◼   ► know 1234567890 underneath a red Hang Up button a green call button and like a [TS]

01:08:40 ◼   ► star button underneath where you would hit the start button to then access you [TS]

01:08:44 ◼   ► know the other stuff [TS]

01:08:46 ◼   ► mention that the dialer is the home screen that's exactly right then it will [TS]

01:08:51 ◼   ► show you it'll slide up a thing that shows you apps but like the default is [TS]

01:08:55 ◼   ► dialing right that's exactly what I was trying to say like that the home screen [TS]

01:09:00 ◼   ► is a phone dialer because that's a phone and that to me is what all the smart [TS]

01:09:04 ◼   ► watches have done so far where the home screen is analog wrist watch with an [TS]

01:09:10 ◼   ► hour hand in hand and they're all you know and and the people who were [TS]

01:09:15 ◼   ► praising like the Moto 360 the people who think it looks good and you know [TS]

01:09:21 ◼   ► some of the Samsung ones that just came out there doing it in a skewer morphic [TS]

01:09:26 ◼   ► way did you know aping fine and a long wrist watches which is exactly the [TS]

01:09:33 ◼   ► opposite of everything Apple has done software wise in Iowa 7 starting a year [TS]

01:09:38 ◼   ► ago and with yosemite coming up [TS]

01:09:40 ◼   ► eminently when do you want to compete with those devices i mean that this is [TS]

01:09:44 ◼   ► going back to your point of like is the is the wide open space of people who [TS]

01:09:48 ◼   ► don't wear a watch or don't think about watches as a better place to go to [TS]

01:09:52 ◼   ► than people who love watches which is an interesting idea but I like the idea [TS]

01:09:56 ◼   ► that you know you don't want to compete with a Rolex because you were not going [TS]

01:10:00 ◼   ► to win you you know you're not a Rolex your the resolution of your screen and [TS]

01:10:05 ◼   ► the battery life is never gonna compete with that Rolex but you do have some [TS]

01:10:10 ◼   ► other things going for you [TS]

01:10:12 ◼   ► they're not that so don't let that be something be the thing you are be [TS]

01:10:16 ◼   ► something else right that's exactly right and you can compete with the Rolex [TS]

01:10:20 ◼   ► on what the thing looks like on your wrist at a distance sure you know it's [TS]

01:10:25 ◼   ► that sort of thing nice materials and all of that but it's not the same device [TS]

01:10:29 ◼   ► and you know you're not just trying to create a computer that ends up being a [TS]

01:10:33 ◼   ► watch right in the same way that every iPhone ever made especially all the ones [TS]

01:10:40 ◼   ► other than the 3G and 3G s but you know the original one and then back with [TS]

01:10:45 ◼   ► starting with the four and going through today they look like nice devices in [TS]

01:10:49 ◼   ► your hand even before you turn them on there just to me [TS]

01:10:53 ◼   ► aesthetically pleasing pieces of material and they can't only computer I [TS]

01:10:59 ◼   ► just think of when it comes to the face whatever it is whether it's a square [TS]

01:11:03 ◼   ► whether it's a band-aid trip type thing or a circle I don't know I don't think I [TS]

01:11:08 ◼   ► would do a circle because I think it's I think I think a circle is a way to screw [TS]

01:11:14 ◼   ► I think just having a circular screen is perfect and you know it [TS]

01:11:19 ◼   ► anchored in the world of watches them as the story Motorola tells of how they [TS]

01:11:23 ◼   ► came to a circle they stayed in like a day they admit to doing like a focus [TS]

01:11:27 ◼   ► group where they asked children where you can watch looks like they said a [TS]

01:11:30 ◼   ► circle they said ok we'll make our thing a circle and it's like you're asking [TS]

01:11:34 ◼   ► whether it should be based on the thing you're trying to supplant right it's [TS]

01:11:41 ◼   ► like imagine if Apple had decided to make start with the iPhone and ask [TS]

01:11:45 ◼   ► children what is a telephone look like I could push buttons they didn't they [TS]

01:11:51 ◼   ► weren't gonna say it looks like the the monolith from 2001 [TS]

01:11:56 ◼   ► the old faster horse thing right which is that you know do you want to just is [TS]

01:12:01 ◼   ► your idea of the next thing you know a better version of the old thing or is it [TS]

01:12:05 ◼   ► something that's completely different and I think I feel like you know [TS]

01:12:09 ◼   ► people again who have listened to this afterwards laugh and laugh but I feel [TS]

01:12:12 ◼   ► like that's what Apple ideally would do is throw all that away and say if we're [TS]

01:12:18 ◼   ► gonna do a wearable device what we're not going to do is make it pretend to be [TS]

01:12:24 ◼   ► the old playing but instead start from zero of like you know having something [TS]

01:12:30 ◼   ► on your body has a lot of benefits it's easier to glance at your wrist and this [TS]

01:12:35 ◼   ► is one of the reasons I like the notifications in the Pebble it's like [TS]

01:12:37 ◼   ► people always say well you got your phone in your pockets like you know my [TS]

01:12:41 ◼   ► wrist is way more accessible than my pocket and women who often have to carry [TS]

01:12:46 ◼   ► their phone in a bag you know again their risk is way more accessible than [TS]

01:12:50 ◼   ► the phone that's tucked away in the bag so that's a benefit in being on your [TS]

01:12:54 ◼   ► body and being able to do things like read your heart rate and and and since [TS]

01:12:59 ◼   ► your movements all of that is an advantage to being on there so start [TS]

01:13:04 ◼   ► with the advantages of why you'd want to be on somebody's wrist rather than start [TS]

01:13:08 ◼   ► with the watch and yet never underestimate how much the stuff that [TS]

01:13:12 ◼   ► you've just gotten used to is actually a huge pain in the ass yeah I'm sure when [TS]

01:13:18 ◼   ► indoor plumbing came you know that there were people who were like oh my god [TS]

01:13:22 ◼   ► thing I'm gonna crap in right at my house no way you can even put water [TS]

01:13:27 ◼   ► pipes all through the house and and dreams you realize how much it's going [TS]

01:13:32 ◼   ► to make a house when you do that [TS]

01:13:34 ◼   ► exactly and then you know it's of course you don't want to go out and have a [TS]

01:13:40 ◼   ► little dirty boxing your backyard go to the bathroom you out houses anymore [TS]

01:13:46 ◼   ► yeah very few outhouses anymore and you know that's one thing I was just talking [TS]

01:13:51 ◼   ► to somebody on Twitter just like a random reader who was like hey if this [TS]

01:13:55 ◼   ► if the watch has NFC and admit you know everybody's excited about this stuff if [TS]

01:14:00 ◼   ► he was like I know it's a big if but just go with me if the watch has NFC and [TS]

01:14:05 ◼   ► is part of this payment thing [TS]

01:14:07 ◼   ► then it's gotta have touch I T to write in my answer is no I think it definitely [TS]

01:14:13 ◼   ► wouldn't have today D because such a deal would be ugly because it's gotta be [TS]

01:14:17 ◼   ► you know reasonably fingertips sized and there's nowhere on a watch to put a [TS]

01:14:24 ◼   ► finger tip size thing that's just for you to put your finger right and it's [TS]

01:14:28 ◼   ► already touching your skin and I know that's not your fingerprint underneath [TS]

01:14:31 ◼   ► there but I'm I guess my just random guess I don't know but I just said [TS]

01:14:35 ◼   ► there's got to be some other biometric thing that it could maybe do to create [TS]

01:14:38 ◼   ► an idea because I don't think it would have that and then there are other [TS]

01:14:45 ◼   ► people who like trip down and they're like it doesn't need a touchy because [TS]

01:14:49 ◼   ► you'll have your iPhone with you and as such I D so then you can just take your [TS]

01:14:52 ◼   ► iPhone and use that for the touchy part well then what's the point of having the [TS]

01:14:56 ◼   ► thing on your wrist right there's no point don't underestimate how much of a [TS]

01:15:00 ◼   ► pain in the ass it may be that we have to take her phone out all the time [TS]

01:15:03 ◼   ► right that's tied to me the key to this you know having the thing on your wrist [TS]

01:15:07 ◼   ► like all of a sudden maybe we start using the iPhone unless we I mean if you [TS]

01:15:12 ◼   ► waive you imagine going up to [TS]

01:15:14 ◼   ► at the drugstore with your bottle of soda and milk jugs you ran out of milk [TS]

01:15:21 ◼   ► and just like waving your wrist like poop and walk out or N eventually [TS]

01:15:27 ◼   ► presumably you know with with RFID just walking out right and you get charged [TS]

01:15:33 ◼   ► for the milk and that's it then you know that [TS]

01:15:36 ◼   ► yeah that is that is easier than pulling out your pocket it's marginally easier [TS]

01:15:40 ◼   ► but over time even marginally easier is easier and it could be it could be you [TS]

01:15:48 ◼   ► know Marco Arment linked to site of one of these like mock-up sites and it was [TS]

01:15:54 ◼   ► it was the only round watch thing that I've seen that I thought I thought I [TS]

01:16:00 ◼   ► liked and I'm not saying that Apple would do it but the one thing that [TS]

01:16:04 ◼   ► intrigued me about this site is that it was suggesting using the watch metaphor [TS]

01:16:08 ◼   ► as user interaction and what I liked about it was the idea that they actually [TS]

01:16:12 ◼   ► said it may not even be a touch screen that you if you if you're gonna have a [TS]

01:16:16 ◼   ► round of ice you could use the ring connelly the click wheel you can [TS]

01:16:20 ◼   ► actually use them [TS]

01:16:20 ◼   ► ring for navigation perhaps you push down or tap and you can spin around in [TS]

01:16:25 ◼   ► the news you might even have like some wheels on the side I i doubt that Apple [TS]

01:16:29 ◼   ► would do it but I thought that was kind of an interesting idea that I hadn't [TS]

01:16:35 ◼   ► really thought of before which is good [TS]

01:16:37 ◼   ► could've device like this not be driven by swipes and taps on a touch screen but [TS]

01:16:44 ◼   ► some other you know in this case it was spinning essentially turning a dial [TS]

01:16:49 ◼   ► turning like like certainly the old iPod I I thought it was really it was [TS]

01:16:53 ◼   ► something I thought I thought it was really interesting I kinda feel I think [TS]

01:16:57 ◼   ► like like you do that they're much more likely to just gonna walk away from the [TS]

01:17:01 ◼   ► traditional watch interface and not try to make a watch that looks like a watch [TS]

01:17:05 ◼   ► but is actually not but instead make a new thing but I thought it was just an [TS]

01:17:08 ◼   ► idea of like the other part of Apple's history which is this kind of circular [TS]

01:17:12 ◼   ► navigation thing that I guess if Tony Fadell we're still at Apple maybe I [TS]

01:17:18 ◼   ► don't know I but I wouldn't be surprised though like it seems there's a great [TS]

01:17:23 ◼   ► idea in there and it may not be going back to circle but I think the right [TS]

01:17:27 ◼   ► idea is just because we've gotten used to this doesn't mean the next thing is [TS]

01:17:33 ◼   ► still going to be this right so we got used to the command line with our Apple [TS]

01:17:37 ◼   ► Tues and then the Mac came out and there was no command not yeah there were no [TS]

01:17:42 ◼   ► way to issue commands mind boggles the keeper right it truly was and I know [TS]

01:17:47 ◼   ► that the people who were you born post mcintosh cannot do you just can't fathom [TS]

01:17:53 ◼   ► it a computer was a thing that when you turned on you got a blinking prompt type [TS]

01:17:57 ◼   ► computer things and they could be dangerous for the Mac I thought how do [TS]

01:18:02 ◼   ► you rate programs on this thing somebody tried to explain to me I was like I [TS]

01:18:05 ◼   ► don't understand how that can be just doesn't make any sense how there could [TS]

01:18:09 ◼   ► be programs on this one that my thought when I first saw the magnets how do you [TS]

01:18:13 ◼   ► do something how do you do the things you need to do that this I thought I was [TS]

01:18:17 ◼   ► infatuated with the graphical user interface but you know to me it was like [TS]

01:18:22 ◼   ► a game it was like the interface was a game that lets you play computer as I [TS]

01:18:29 ◼   ► will when you need to do something else how do you do it if you don't have it if [TS]

01:18:32 ◼   ► there's no way to close [TS]

01:18:34 ◼   ► this I want to close this and get back to the black screen has a problem you [TS]

01:18:39 ◼   ► know and i was thinkin like home I gotta wonder how are we going to deal with [TS]

01:18:44 ◼   ► those spaces on the filenames when you're on the command line I don't think [TS]

01:18:50 ◼   ► I've ever seen a system to head back slashes at that point or if I did I'd [TS]

01:18:53 ◼   ► never learned it and then there was none its new thing and with this is actually [TS]

01:19:02 ◼   ► kinda how I feel about the iPod Nano by the way right now which is that it is a [TS]

01:19:06 ◼   ► weird product that is does feel like it's a ping ya bad the idea yeah because [TS]

01:19:13 ◼   ► it's not I'll you can swipe and tap into when you tap things happen that's just [TS]

01:19:17 ◼   ► it's not right it's a really great example so great example to me is the [TS]

01:19:22 ◼   ► original iPod and we had a handheld devices and they had like navigation and [TS]

01:19:28 ◼   ► it was up and down left and right there was joy $6 down up down and all the [TS]

01:19:33 ◼   ► music players to date used that and the problem [TS]

01:19:36 ◼   ► the biggest problem was it had gotten to the point where it was easy to have [TS]

01:19:40 ◼   ► thousands on and going thousand times is just no good can't do it and holding the [TS]

01:19:48 ◼   ► button down its just don't have enough control so that we feel it was genius [TS]

01:19:54 ◼   ► because I had speed it was you know it was completely under control you could [TS]

01:19:58 ◼   ► liggett and all of a sudden you had this new thing that we've never used before [TS]

01:20:02 ◼   ► but it was really useful and you can use it to navigate literally thousands of [TS]

01:20:07 ◼   ► songs you know and then you know flash forward ten years or actually wasn't ten [TS]

01:20:13 ◼   ► years six years do you believe that I was only six years after the iPod six [TS]

01:20:19 ◼   ► years and as you know we all went in thinking that the iPhone was going to be [TS]

01:20:23 ◼   ► that gag slide a click wheel with a phone on top right now so I I do kinda [TS]

01:20:30 ◼   ► think that I think the notions that like you screw shrink the size small enough [TS]

01:20:33 ◼   ► and your finger covers the screen [TS]

01:20:36 ◼   ► it's it's a problem even on an iPad it's always a problem that your finger covers [TS]

01:20:42 ◼   ► what it is you're touching when you touch but he shrink the screen small [TS]

01:20:46 ◼   ► enough you can't compensate for it right now [TS]

01:20:49 ◼   ► like on the way that the perfect example the way on the standard iPhone keyboard [TS]

01:20:53 ◼   ► you love how I now have to refer to it as that the standard keyboard when you [TS]

01:21:00 ◼   ► type aqui it shows you what you typed above your finger it flashes and that's [TS]

01:21:06 ◼   ► enough ordinance for the fact that you can't see which one you're touching [TS]

01:21:09 ◼   ► because it's underneath your your your finger on something the size of a watch [TS]

01:21:14 ◼   ► there's no way to afford that because your covers over half of it exactly so I [TS]

01:21:20 ◼   ► I would not be surprised at all even if it has a very nice color display that it [TS]

01:21:28 ◼   ► is not a touch screen because I don't know that touch is right at all for [TS]

01:21:32 ◼   ► something that size especially if it's small and especially if there's a you [TS]

01:21:36 ◼   ► know a version that that women would wanna wear or people with smaller wrists [TS]

01:21:41 ◼   ► with 10 we're at that point you either get these devices that are huge are you [TS]

01:21:44 ◼   ► get something that smaller and there's no there's no touch target left at least [TS]

01:21:49 ◼   ► of these touch in the sense of tapping objects on the screen I mean it's [TS]

01:21:54 ◼   ► possible that you could do something with touch that is you know swiping up [TS]

01:21:57 ◼   ► and down on the side or something like that as a as a movement but it's not the [TS]

01:22:02 ◼   ► same as like I am going I see a thing and I'm going to touch it with my finger [TS]

01:22:06 ◼   ► and then it'll do something below a certain size you just can't do it in the [TS]

01:22:10 ◼   ► Nano is sort of there where it's almost pointless to navigate because you can [TS]

01:22:14 ◼   ► really only touch on one maybe there's a couple things but it's like but the [TS]

01:22:18 ◼   ► point [TS]

01:22:19 ◼   ► think about the previous generation nano the one that was turned into a watch [TS]

01:22:23 ◼   ► with the Tik Tok oh yeah and stuff like that and which I've mentioned before on [TS]

01:22:28 ◼   ► the show that if you're smart watch actual SmartWatch doesn't look better [TS]

01:22:35 ◼   ► then it then our previous generation iPod Nano which wasn't designed to be a [TS]

01:22:39 ◼   ► watch on the tick tock which was a Kickstarter project then you got a [TS]

01:22:44 ◼   ► serious problem because that wasn't meant to be a watch and some of these [TS]

01:22:49 ◼   ► smart watches don't look as good as my three-year-old now no one picked up but [TS]

01:22:56 ◼   ► I do that on that size touch screen it's a real problem I know I never know what [TS]

01:23:01 ◼   ► to do [TS]

01:23:02 ◼   ► yeah they got like two buttons you were four buttons you can tap but it's just [TS]

01:23:06 ◼   ► me and the Swype areas very small and it's just it's not it's a nice try at [TS]

01:23:11 ◼   ► unifying a product line if your Apple and saying look people used to do it but [TS]

01:23:15 ◼   ► it is not if you were designing that in a in a vacuum you would not designed [TS]

01:23:20 ◼   ► that way because it doesn't it doesn't fit right into I i wonder about that [TS]

01:23:23 ◼   ► whether it's whether it's something like what market showed me that is this it's [TS]

01:23:29 ◼   ► circular and and the ring is like the click wheel or it's something that is a [TS]

01:23:32 ◼   ► rectangular and you're not expecting to touch on the screen but but there's some [TS]

01:23:37 ◼   ► other interaction I don't know it's an interesting problem it will be [TS]

01:23:42 ◼   ► interesting to see whether Apple leans on the side of a new interaction or [TS]

01:23:46 ◼   ► whether they try to make it feel as i phone like as possible I just can't help [TS]

01:23:51 ◼   ► coming back to the idea that what's happened is everybody in the industry [TS]

01:23:57 ◼   ► has gotten their ability to make these iPhones can call my phone like devices [TS]

01:24:03 ◼   ► right eye and everything post-pc that we've had Android Windows Phone whatever [TS]

01:24:08 ◼   ► you wanna call the OS and there's much in all copies I'm just saying no they're [TS]

01:24:11 ◼   ► all brewed with this idea of a touch screen and a unix-like operating system [TS]

01:24:17 ◼   ► running on a real computer under the hood and a real operating system on top [TS]

01:24:25 ◼   ► or you can put apps and stuff like that and we've gotten to the point where [TS]

01:24:28 ◼   ► everybody can make one now that is small enough to be called a watch and maybe [TS]

01:24:33 ◼   ► not a small watch in fact all of these things are kind of huge by the standard [TS]

01:24:36 ◼   ► watches but we can make them like dick Tracy's watch which is a remarkable [TS]

01:24:42 ◼   ► achievement and I think that all of the enthusiasm you do see on on [TS]

01:24:48 ◼   ► sites that are reviewing them and giving them positive reviews even though they [TS]

01:24:51 ◼   ► seemingly have glaring problems in terms of just is it actually useful and is it [TS]

01:24:58 ◼   ► actually a good product I think it's just general excitement of holy crap you [TS]

01:25:03 ◼   ► can have a computer at the technological achievement really rights right i mean [TS]

01:25:08 ◼   ► just you know you and I are not identically aged very close in age you [TS]

01:25:13 ◼   ► go back to the nineties and tell Jason's now and John Gruber that you're gonna [TS]

01:25:18 ◼   ► have a UNIX computer running on your wrist in the year 2014 and I'm gonna lie [TS]

01:25:22 ◼   ► I'm thinking holy shit we're having jet cars and jetpacks to write i mean that's [TS]

01:25:26 ◼   ► crazy cause a UNIX computer in 1993 was like a room at the mansion in like one [TS]

01:25:37 ◼   ► of those risks things that like Space Coast had thats like this I played [TS]

01:25:41 ◼   ► doubles the size of your wrist it's like that's what I would think it's gonna be [TS]

01:25:44 ◼   ► huge and why would you put that on your wrist thinking you know how how could it [TS]

01:25:48 ◼   ► be the main frames these are like more computer then then a computer and you're [TS]

01:25:53 ◼   ► gonna have that money in your pocket or on your wrist that's crazy talk and so [TS]

01:25:57 ◼   ► just because you can build it it's cool that just because you can't doesn't mean [TS]

01:26:02 ◼   ► that that's actually good form factor for that and its exact same well as [TS]

01:26:06 ◼   ► thinking the Nano and tick tock on the lunatic I mean showed that right with [TS]

01:26:10 ◼   ► like you could do it it's not that good but you could do it right and its exact [TS]

01:26:15 ◼   ► same thing of why didn't the original iPhone run the Mac OS where you drag [TS]

01:26:19 ◼   ► little windows around and have a File menu menu bar at the top it would have [TS]

01:26:24 ◼   ► worked at some level conceptually but it it definitely would have been a bad idea [TS]

01:26:31 ◼   ► i mean we would have bottomed would review them and it might have been some [TS]

01:26:35 ◼   ► cool things you do it and I'm sure they would have you know scaled the things up [TS]

01:26:38 ◼   ► it wouldn't have been like you're trying to touch a tiny little twenty pixel [TS]

01:26:43 ◼   ► thing at the top [TS]

01:26:44 ◼   ► but it you know it just wasn't the right interaction model can't help but think [TS]

01:26:47 ◼   ► that that's where the wearables are but they're everybody else is is stuck [TS]

01:26:52 ◼   ► thinking that they should make a stunning modern cell phone on your wrist [TS]

01:26:55 ◼   ► and nobody would want need or you don't want to you dont wanna phone that right [TS]

01:27:01 ◼   ► I mean yeah I think I think no no sane person would want a phone that small and [TS]

01:27:06 ◼   ► I think that's actually a strong argument I wrote a piece about this [TS]

01:27:09 ◼   ► awhile go to the idea that I don't want I don't want something on my wrist to be [TS]

01:27:13 ◼   ► a phone right like I don't think it's the right place for a phone I i wouldn't [TS]

01:27:17 ◼   ► if you could say you don't need to carry my phone around anymore I'm gonna scrap [TS]

01:27:20 ◼   ► the things your wrist and it's your iPhone I don't think I would want that [TS]

01:27:23 ◼   ► because it's so it would have to be so small that the way you interacted with [TS]

01:27:28 ◼   ► it would be difficult and you know this is why bigger phones are more popular in [TS]

01:27:32 ◼   ► the rumors that Apple is going to have a larger phone so what goes on your wrist [TS]

01:27:37 ◼   ► you know is it's that real estate is great but it's different and and I don't [TS]

01:27:42 ◼   ► want to be the same interaction because it's not the same it's not only in a [TS]

01:27:47 ◼   ► different place in my body it sits strapped to my wrist gotta hold my arm [TS]

01:27:50 ◼   ► in a certain way to get to it now which also means it's one handed operation [TS]

01:27:53 ◼   ► because I can't bend my other hand and its tiny so it's not you know the rules [TS]

01:28:00 ◼   ► don't apply even though it's convenient to say hey if all the same rules as your [TS]

01:28:03 ◼   ► phone it's not the same place the rules should not apply its a different device [TS]

01:28:09 ◼   ► yeah let's come back to that idea of a big ass iPhone but first I want to tell [TS]

01:28:15 ◼   ► you about a third sponsors are good friends at Harbor harvard is the domain [TS]

01:28:20 ◼   ► name registrar that doesn't suck and these guys I i repeated every time but [TS]

01:28:29 ◼   ► it's such a Skype me industry and it's it's it's like going into the bad part [TS]

01:28:35 ◼   ► of town usually when you go to a domain name registrar however has been around [TS]

01:28:38 ◼   ► forever they have always just been an honest company they may not be the [TS]

01:28:43 ◼   ► cheapest juncture at you can go somewhere else and register domain name [TS]

01:28:47 ◼   ► for less [TS]

01:28:49 ◼   ► that's not what they're trying to be there trying to be the best they've been [TS]

01:28:52 ◼   ► in business for a long time and have so many great features the best one the [TS]

01:28:59 ◼   ► best thing that they have i my opinion is their customer service and what they [TS]

01:29:05 ◼   ► call Valley transfers they make it easy to manage all your domains in one place [TS]

01:29:11 ◼   ► and so let's say you've been registering domain names like a dummy since the [TS]

01:29:16 ◼   ► mid-nineties every time you have it goofy idea for a domain name I'm not [TS]

01:29:20 ◼   ► looking at anybody in particular that sounds familiar [TS]

01:29:23 ◼   ► yeah it sounds familiar to a lot of you who are listening right and you've got [TS]

01:29:28 ◼   ► them registered all over the place and every time they come up for renewal and [TS]

01:29:32 ◼   ► you get the email I got it had that thing since 1990 but it's still such a [TS]

01:29:35 ◼   ► funny doe may have to keep it right it's only 15 bucks or whatever for a couple [TS]

01:29:40 ◼   ► years but they're all over the place and you got a registered at you know three [TS]

01:29:44 ◼   ► different places and some of them you don't even like the bad businesses and [TS]

01:29:48 ◼   ► you go to the website that's terrible what you can do as you go to have her [TS]

01:29:51 ◼   ► and you sign up at her and you just give them your information for the places [TS]

01:29:56 ◼   ► where you have your domain names registered and they'll take care [TS]

01:29:56 ◼   ► where you have your domain names registered and they'll take care [TS]

01:30:00 ◼   ► everything in terms of moving them over and even if you haven't looked up and [TS]

01:30:03 ◼   ► there are new and you have it pointed to it silly you know single-purpose website [TS]

01:30:08 ◼   ► where you're making a joke for when your friends or something like that it's not [TS]

01:30:11 ◼   ► just moving the domain name into your name and putting it however that take [TS]

01:30:15 ◼   ► care of everything with updating DNS and getting it all pointed the right way so [TS]

01:30:19 ◼   ► that everything is just seamless and then when the DNS updates all of a [TS]

01:30:22 ◼   ► sudden your domains are registered at however in all of your sites just keep [TS]

01:30:25 ◼   ► working and these guys did they know that I every time I have to do anything [TS]

01:30:31 ◼   ► related to DNS I panic because it's so easy to screw up because I don't deal [TS]

01:30:37 ◼   ► with it on a regular basis where is that all it does is deal with domain names [TS]

01:30:43 ◼   ► amazing amazing stuff and it is the best thing you do if you could find somebody [TS]

01:30:48 ◼   ► find one of your friends who has it demands that however they will tell you [TS]

01:30:52 ◼   ► I will say you're not if you don't move over because it's it's that good [TS]

01:30:57 ◼   ► i-15 demands that however now I might have a problem how many of them in [TS]

01:31:02 ◼   ► actual use [TS]

01:31:03 ◼   ► well she can't rely I'm a lot of redirecting where you know you buy one [TS]

01:31:07 ◼   ► get the taco and I can get this alternate spelling and I could have them [TS]

01:31:11 ◼   ► already directed all of that I and III couple that like you said are the jokes [TS]

01:31:15 ◼   ► where it's like that how can I not we did this in the 200th episode in Kabul [TS]

01:31:20 ◼   ► like I said that he said we hit him in the buffer zone and we just started [TS]

01:31:25 ◼   ► laughing and we that we went with that joke for a long time and I realized I [TS]

01:31:29 ◼   ► could register the butter . zone right did see that's what you can do now with [TS]

01:31:38 ◼   ► these wacky new top-level domains is instead of going the butter zone dot com [TS]

01:31:41 ◼   ► now the entire domain is part of the joke and there's no superfluous not joke [TS]

01:31:46 ◼   ► part of the domain with 200% you're stupid and they've got all this and that [TS]

01:31:51 ◼   ► and they're totally on board that I should mention that you know all these [TS]

01:31:55 ◼   ► goofy new [TS]

01:31:56 ◼   ► top-level domains you can do that you know I think that there's a Marco . [TS]

01:32:02 ◼   ► coffee that everybody should check out probably registered through however all [TS]

01:32:08 ◼   ► sorts of stuff like that [TS]

01:32:09 ◼   ► use this code here's the code for the month its chowder dhow ter that's that's [TS]

01:32:15 ◼   ► there in jokes or during fireball readers and go to have a dot com and [TS]

01:32:20 ◼   ► find out more my thanks to over do I smoked so much smoke there's fire thing [TS]

01:32:30 ◼   ► with two iPhones four point seven and 5.5 inches [TS]

01:32:33 ◼   ► there's still a lot of people out there who are skeptical of it I don't know for [TS]

01:32:37 ◼   ► a fact anything nobody tells me anything I'm telling you that's gotta be true [TS]

01:32:41 ◼   ► because somebody would have leaked don't don't expect a 5.5 inch iPhone by now if [TS]

01:32:46 ◼   ► there wasn't one coming I agree there's too much it's like what we said about a [TS]

01:32:51 ◼   ► couple of these topics earlier that Apple Apple doesn't leak all this stuff [TS]

01:32:56 ◼   ► and they don't like that leaks but one thing Apple does do and and you know you [TS]

01:33:01 ◼   ► know this line of this and certainly like the times in the journal know this [TS]

01:33:06 ◼   ► is Apple does leak to manage expectations because they are in risk of [TS]

01:33:12 ◼   ► risk of being harmed if people go into an event [TS]

01:33:16 ◼   ► expecting things that are totally not gonna happen because then they'll be [TS]

01:33:20 ◼   ► disappointed and so sometimes you will see these stories where it'll be like [TS]

01:33:24 ◼   ► look it's they're not gonna do this or what we saw was looking at probably not [TS]

01:33:28 ◼   ► going to be out until next year right just like don't get don't get your hopes [TS]

01:33:31 ◼   ► up that it's going to ship next week probably not gonna be out until next [TS]

01:33:34 ◼   ► year and I feel like since they haven't said that like you said they haven't [TS]

01:33:37 ◼   ► said in another no bigger iPhone it's not going to happen that it's probably [TS]

01:33:41 ◼   ► gonna happen because they probably the buzz is so large probably somebody would [TS]

01:33:46 ◼   ► have batted down it was totally true especially at this point days before you [TS]

01:33:52 ◼   ► like and that's why I think there's a bunch you know that does seem to be a [TS]

01:33:55 ◼   ► spurt of stuff coming out like Brian X janet is maybe the thing you're talking [TS]

01:34:02 ◼   ► hit apiece in [TS]

01:34:03 ◼   ► New York Times yesterday where among other things he said that the new bigger [TS]

01:34:10 ◼   ► iPhones have a one-handed mode racism thing I made fun of on the Samsung [TS]

01:34:16 ◼   ► Galaxy Note a year ago which was you know how in the world do you use these [TS]

01:34:21 ◼   ► giant phones with when you're only holding in one hand and you know the [TS]

01:34:27 ◼   ► Samsung Galaxy Note had a thing I don't forget how you engaged it but then all [TS]

01:34:31 ◼   ► of a sudden it just put like the equivalent of like a regular four-inch [TS]

01:34:35 ◼   ► phone in the lower right corner of the phone and I i presume you can also put [TS]

01:34:40 ◼   ► in the lower left if you're left-handed but then it just you know and then all [TS]

01:34:44 ◼   ► the other there's like a big L shaped letterboxing around it I have no idea [TS]

01:34:50 ◼   ► Jen does not describe the one-handed mode of the new iPhone but I would not [TS]

01:34:58 ◼   ► be surprised at all if that's true because 5.5 inch phones are ridiculous [TS]

01:35:03 ◼   ► as far as we know you know I've used at the 5.5 enter something very close to a [TS]

01:35:11 ◼   ► 5.5 inch Nokia when I was built I've said this before it is a fascinating [TS]

01:35:16 ◼   ► device it is free now it seems very intriguing I think an Apple iPhone that [TS]

01:35:22 ◼   ► was that size will sell huge I don't think the majority of people want that [TS]

01:35:26 ◼   ► tho I think the people who do are gonna love it but one thing is there's just no [TS]

01:35:31 ◼   ► if ands or buts about it you know like when when the iPhone grew from 3.5 to 4 [TS]

01:35:38 ◼   ► inches which is minimal change in size compared to what we're talking about [TS]

01:35:42 ◼   ► with 5.5 inches there was all sorts of stuff in the event talking about the [TS]

01:35:48 ◼   ► features in the OS that help you so that you know yes now it's harder to navigate [TS]

01:35:52 ◼   ► but we have this ad gesture where you can swipe back from the left to go back [TS]

01:35:57 ◼   ► so you don't have to hit that back button all the way up in the top corner [TS]

01:36:00 ◼   ► like there's no way to to mitigate this with you in a little software tricks [TS]

01:36:06 ◼   ► like that if you have a 5.5 inch display on your phone even if all of the [TS]

01:36:10 ◼   ► surrounding area was minimized to the most possible degree it's still too big [TS]

01:36:16 ◼   ► to use in one hand you have to you hold in one hand and using the other there's [TS]

01:36:21 ◼   ► no way around it for many people that's not that's why I that I don't think it's [TS]

01:36:26 ◼   ► a deal breaker obviously if Apple shipping it they don't either it doesn't [TS]

01:36:30 ◼   ► mean they shouldn't build the device it just means in the world of tradeoffs [TS]

01:36:34 ◼   ► people are willing to have XY and Z bigger video games that are bigger [TS]

01:36:41 ◼   ► better battery life which I want to come back to us again and are willing to give [TS]

01:36:49 ◼   ► up I'm able to use the phone in one hand or if channels right and there's a mode [TS]

01:36:53 ◼   ► they're willing to invoke what i think is good even if Apple does it it's gonna [TS]

01:36:58 ◼   ► be silly sure it's going to be like what direction he tilted and it's like oh now [TS]

01:37:02 ◼   ► it's certainly this happen smaller and now you can now you can reach the [TS]

01:37:06 ◼   ► although I don't know I don't I don't think about it from an iPad perspective [TS]

01:37:11 ◼   ► i dont i dont worry about not being able to use my dad one hand yeah but you [TS]

01:37:17 ◼   ► don't walk around the city with it I know but this is a big device i mean i i [TS]

01:37:21 ◼   ► get i get that you there's more needs were then there is an iPad iPhone iPod [TS]

01:37:25 ◼   ► mini and I sometimes I think there is not you know this is an interesting [TS]

01:37:29 ◼   ► intersection between the very large iPhone and a very small iPad where there [TS]

01:37:34 ◼   ► let me put it [TS]

01:37:34 ◼   ► yeah let me put it this way if Brian Chen handwritten that I wouldn't have [TS]

01:37:38 ◼   ► brought up a one-handed mode with you on this show because it's such a silly [TS]

01:37:43 ◼   ► thing to me that it's such a silly notion to me that it wouldn't even [TS]

01:37:46 ◼   ► occurred to me but he wrote it he says he doesn't say seen it but he says you [TS]

01:37:50 ◼   ► know sources familiar with the matter say that it's going to have and [TS]

01:37:56 ◼   ► and so given that and I'm not saying that means it's true I'm just saying you [TS]

01:38:01 ◼   ► know they are times and Brian X chana mean I have some issues with private [TS]

01:38:06 ◼   ► exchange but his is his reporting when he says a source says acts is excellent [TS]

01:38:12 ◼   ► you know it's it's typical times quality so I guess it's not a done deal [TS]

01:38:16 ◼   ► sure there's some kind of wiggle room out where it could be something else [TS]

01:38:19 ◼   ► entirely [TS]

01:38:20 ◼   ► and it was mistaken as a one-handed mode but where they tried and it didn't go [TS]

01:38:28 ◼   ► didn't make it into the final version but I would not be surprised at all [TS]

01:38:32 ◼   ► having played with one of these devices I wouldn't be surprised at all if they [TS]

01:38:36 ◼   ► did it you know if there's some kind of thing maybe it's just in the control [TS]

01:38:39 ◼   ► center and you flick up from the bottom and there's a new button you can hit and [TS]

01:38:43 ◼   ► it shrinks the screen to the lower right corner I don't think it'd be silly but I [TS]

01:38:48 ◼   ► would be surprised if they did it because these phones are ridiculously [TS]

01:38:52 ◼   ► big compared to what we're used to [TS]

01:38:56 ◼   ► so if you've built your usage you know here's how I typically use my phone I [TS]

01:38:59 ◼   ► have often using it while holding it in the same device you're using it with you [TS]

01:39:04 ◼   ► not be able to do that with the new dream I think that's that's where it [TS]

01:39:07 ◼   ► comes into into being an issue because for me I think about large device and I [TS]

01:39:13 ◼   ► think this is basically the smallest iPad we can put in your pocket right not [TS]

01:39:20 ◼   ► the biggest iPhone and that's not true although I saw on Twitter today that [TS]

01:39:26 ◼   ► Steve Smith who likes to poke around in Xcode and find out things seems to [TS]

01:39:31 ◼   ► suggest that if you're if you're using a screen size like that and you're in [TS]

01:39:36 ◼   ► landscape get actually uses iPad resources which is really interesting [TS]

01:39:42 ◼   ► like it's just you might be able to use an iPad you and of course then you're [TS]

01:39:48 ◼   ► then you're almost certainly not doing it one-handed if you if you turn it [TS]

01:39:52 ◼   ► sideways but I don't know I it's a funny it's a funny intersection has like my [TS]

01:39:58 ◼   ► iPad Mini and I wonder sometimes about could I get away with one device if it [TS]

01:40:03 ◼   ► was bigger than my iPhone but smaller than my mini would be good enough that I [TS]

01:40:07 ◼   ► would [TS]

01:40:07 ◼   ► need to or what it and just bad on both counts I don't know that that comeback [TS]

01:40:12 ◼   ► that comes right back to that [TS]

01:40:14 ◼   ► WWDC session that I've been recommending people wanting it section 216 which is [TS]

01:40:18 ◼   ► building adaptive land which is Apple's terminology for flexible ads are [TS]

01:40:23 ◼   ► responsible in their terminology they don't call them phone wet or tablet with [TS]

01:40:28 ◼   ► they call it like regular with compact with regular height compact tight and so [TS]

01:40:36 ◼   ► like and iPad is a great color with regular height show the full energies [TS]

01:40:41 ◼   ► phone is regular height so you can put like a big scrolling last but it's [TS]

01:40:48 ◼   ► called a compact with a regular iPhone like an iPhone today even when you turn [TS]

01:40:55 ◼   ► in landscape is still a compact with like it's not a specific number of [TS]

01:40:59 ◼   ► pixels or points it just says like I compact with even hold held horizontally [TS]

01:41:07 ◼   ► just means hey mail if you're showing a list just show one listed the time and [TS]

01:41:14 ◼   ► don't show the list side-by-side with the content whereas what he's saying [TS]

01:41:19 ◼   ► that is very interesting to me would be that just the 5.5 inch iPhone if you [TS]

01:41:24 ◼   ► hold it horizontally when you're in mail you'll suddenly see a list of messages [TS]

01:41:28 ◼   ► taking like the first third and when you select one you'll see the message on the [TS]

01:41:33 ◼   ► right like an iPad [TS]

01:41:35 ◼   ► settings will have a list on the left side and then the pain on the right [TS]

01:41:38 ◼   ► instead of it being something you enter into right and if you think about that I [TS]

01:41:42 ◼   ► i believe that and not just because he's he's a great Twitter account he's very [TS]

01:41:47 ◼   ► very astute hacker in the best sense of hacker in terms of its lists losing [TS]

01:41:53 ◼   ► those things out of the bay tax codes and stuff [TS]

01:41:56 ◼   ► but I believe it because I think that's the message Apple has been preaching [TS]

01:42:00 ◼   ► especially this year to be the BBC is to stop thinking about iPhone apps on iPad [TS]

01:42:05 ◼   ► and so don't think of the 5.5 inch iPhone as just a big iPhone or perhaps [TS]

01:42:13 ◼   ► and there's so many people into it you know Twitter and email and think hey [TS]

01:42:17 ◼   ► maybe it's not an iPhone or maybe it's a iPod nano and it'll run iPad apps will [TS]

01:42:23 ◼   ► know it's too small to run iPad apps it you know it's just if you really really [TS]

01:42:28 ◼   ► you know take an iPad app and just shrink it to 5.5 inches and printed out [TS]

01:42:32 ◼   ► a piece of paper you'll see immediately that everything is too small to touch [TS]

01:42:35 ◼   ► but it totally makes sense to me that if you held it sideways that you could sort [TS]

01:42:42 ◼   ► of given an iPad ish layout if not but not by shrinking the iPad interface [TS]

01:42:49 ◼   ► exactly you know I mean it's it's just use one-third of the screen for the list [TS]

01:42:55 ◼   ► the other two thirds of the screen for the content and figure it out [TS]

01:42:59 ◼   ► dynamically based on how many points are a big thing should be responsive HTML [TS]

01:43:05 ◼   ► break point where you're basically saying look we say that this device is [TS]

01:43:09 ◼   ► big enough that it can handle tooth two things at once and then the apps go [TS]

01:43:13 ◼   ► alright yeah I'll put that up there are already thinking about sort of life when [TS]

01:43:18 ◼   ► is it too small [TS]

01:43:19 ◼   ► iOS developers already are thinking of this when is it too small when is it too [TS]

01:43:22 ◼   ► big I've got this one designed for iPads and one for iPhones and it's not that [TS]

01:43:26 ◼   ► unreasonable to think but it's an interesting idea cuz then you get this [TS]

01:43:29 ◼   ► this phone that sort of like a phone when it's being held in one direction [TS]

01:43:33 ◼   ► and sort of like an iPad when cells in another direction and I i do I wonder [TS]

01:43:37 ◼   ► about them on the market for this device because when I talk to people who've [TS]

01:43:42 ◼   ► written about or or or use tablets this is what comes up a lot of the time is [TS]

01:43:49 ◼   ► people like it because they don't really care that its huge they don't really use [TS]

01:43:53 ◼   ► it as a phone you know that word again you know hello how's it going how the [TS]

01:43:59 ◼   ► Yankees doing what could you do and admittedly this is get out of the way [TS]

01:44:02 ◼   ► you looked ridiculous talking but if you always talk on your phone using a [TS]

01:44:06 ◼   ► headset or [TS]

01:44:07 ◼   ► you know like I i never hold my phone to my ear anyway I've always got had [TS]

01:44:10 ◼   ► something and so it doesn't matter and Bluetooth thing doesn't matter and then [TS]

01:44:15 ◼   ► you are connected to the internet thing and it's bigger so this so the screen is [TS]

01:44:20 ◼   ► bigger and you can see and don't just don't even underestimate the fact that [TS]

01:44:24 ◼   ► you know if you're on the phone for two minutes who cares if you know get used [TS]

01:44:29 ◼   ► to it because it's like I said I was with hockenberry last week I was like [TS]

01:44:32 ◼   ► you know people do I've gotten over making front of the people do look [TS]

01:44:36 ◼   ► ridiculous using an iPad as a camera but guess what there's like two million [TS]

01:44:40 ◼   ► people right now as we speak [TS]

01:44:42 ◼   ► using an iPad somewhere in the world as a camera and get over it thats is what [TS]

01:44:46 ◼   ► they do you know there there it's the tool that's at hand and it works for [TS]

01:44:51 ◼   ► them it fits into their lives it's hard to talk about any of this stuff because [TS]

01:44:55 ◼   ► it was huge that this would be a nicely dainty phone for him he's finally get a [TS]

01:45:00 ◼   ► doughnut what we think is gonna be so he's gonna be like oh my god this is it [TS]

01:45:05 ◼   ► like for you guys [TS]

01:45:07 ◼   ► current phone you like just kind of hold between two fingers like the current [TS]

01:45:12 ◼   ► phone for him is like what we were talking about using the the iPod Nano [TS]

01:45:17 ◼   ► that's right and it's and you get your big media fingers on this thing so yeah [TS]

01:45:22 ◼   ► he'll be you know I was certainly a skeptic you know at first 100 fans got [TS]

01:45:28 ◼   ► super big because it didn't I didn't see the appeal but you know I turned around [TS]

01:45:34 ◼   ► and they even when I wrote my iPhone 5 review two years ago I said look the big [TS]

01:45:39 ◼   ► picture phones are here to stay cuz I was skeptical even when I had it and [TS]

01:45:42 ◼   ► reviewed it of the change from 3.5 to four but clearly you know there's desire [TS]

01:45:48 ◼   ► for it I'm still a little interested in why they went to two bigger sizes rather [TS]

01:45:57 ◼   ► than keeping the forum size and having one bigger size i think i think is a [TS]

01:46:01 ◼   ► question about what if this is true what happens next year because I do wonder if [TS]

01:46:05 ◼   ► at some point they abandon the smaller size 25 size or do they keep that size [TS]

01:46:11 ◼   ► around and and upgrade that size with better hardware on the inside and sort [TS]

01:46:16 ◼   ► of end up with [TS]

01:46:17 ◼   ► think we're gonna end up with three sizes though keep around [TS]

01:46:20 ◼   ► version of the five as their third product that's the question is do is [TS]

01:46:25 ◼   ► that a viable size going forward because that would be kinda nice if they said no [TS]

01:46:28 ◼   ► we're gonna keep that size around it's never going to be our biggest newest [TS]

01:46:31 ◼   ► hottest thing but we'll we'll keep it around with the previous year specs or [TS]

01:46:35 ◼   ► whatever put into it and we've got three sizes now not too and the old model but [TS]

01:46:39 ◼   ► three iPhones sizes Raven others doesn't seem to be one new one that size coming [TS]

01:46:45 ◼   ► this site [TS]

01:46:46 ◼   ► need to do that i mean by this and keep it around and it's perfectly good or put [TS]

01:46:51 ◼   ► a colorful shell on it and it's the five sec or whatever I mean they could [TS]

01:46:55 ◼   ► totally do that if they wanted to give you five see right but I do think I i'm [TS]

01:47:00 ◼   ► predicting that the message on stage Tuesday is going to be four point seven [TS]

01:47:05 ◼   ► is better than four point out for the size that you're used to now and you're [TS]

01:47:09 ◼   ► gonna think it big at first but trust us you'll get used to it and this is the [TS]

01:47:13 ◼   ► right size in you know we've we've done it now because we can build bigger [TS]

01:47:17 ◼   ► screens and we have bigger batteries and that whether it's true or not we won't [TS]

01:47:22 ◼   ► know until we you know get to use them but their goodness I think they're going [TS]

01:47:26 ◼   ► to pit the four point seven as you know yes it's bigger butt bigger only in good [TS]

01:47:30 ◼   ► ways right and then they're gonna say the 5.5 is an altogether different [TS]

01:47:34 ◼   ► experience for people and they'll tell a story about who it's for a credit card [TS]

01:47:39 ◼   ► companies like Samsung and I can't believe I'm saying that but but follow [TS]

01:47:42 ◼   ► me here you know Apple Apple is a company that pics that spot and they [TS]

01:47:46 ◼   ► they looked at the bell curve and this is the right size phone this is like if [TS]

01:47:50 ◼   ► we could only make one this is the one because this is gonna get best and what [TS]

01:47:55 ◼   ► Samsung did because this is what Samsung does is they made a phone like every [TS]

01:47:59 ◼   ► size possible just to see what would happen and one of the things they [TS]

01:48:05 ◼   ► discovered it's like a scientist like looking for a planet like an exoplanet [TS]

01:48:10 ◼   ► right where it where you're looking at data and you're trying to find some [TS]

01:48:13 ◼   ► signal and the noise I feel like what what Samsung did was look at that church [TS]

01:48:18 ◼   ► and say well ok people like phones there's bumper and where the iPhone is [TS]

01:48:23 ◼   ► and is above above it people do like the bigger screens and then there's this [TS]

01:48:26 ◼   ► weird thing that happened over here with the note which is there's another market [TS]

01:48:30 ◼   ► for that and it's not as big a market as that [TS]

01:48:33 ◼   ► at smaller fun it's not it's a weird market it's more of an issue but it's a [TS]

01:48:37 ◼   ► it's a big news it's bigger than we thought and you know that is something [TS]

01:48:42 ◼   ► that maybe until somebody tried it nobody would know and into Samsung's [TS]

01:48:47 ◼   ► credit with the note they tried it and they found it out and and its let [TS]

01:48:51 ◼   ► everybody else to realize you know what its weird and not what we thought but [TS]

01:48:55 ◼   ► some people just want to have the huge phone and and and and so Apple going [TS]

01:49:01 ◼   ► into that market doesn't necessarily mean it's apples failure because I do [TS]

01:49:06 ◼   ► think Apple strategy all along was like look we're gonna pick size and then [TS]

01:49:09 ◼   ► later we'll deal with spreading out the product line but it is at least in part [TS]

01:49:14 ◼   ► because Samsung went there and uncovered this market that was unexpected and you [TS]

01:49:21 ◼   ► know Apple because Apple's already got the iPad the iPad Mini Apple's not a bad [TS]

01:49:26 ◼   ► position to to try that now that they are spreading it out they would never [TS]

01:49:29 ◼   ► make that they're only fun but but adding an end it's just it's none of us [TS]

01:49:33 ◼   ► looked at that I mean we all laughed at the note why would you do this and it [TS]

01:49:37 ◼   ► turns out some it works for some people so here we are but that's a credit to [TS]

01:49:41 ◼   ► Samsung for you know doing the old t-shirt cannon just covering the whole [TS]

01:49:46 ◼   ► landscape and figuring they certainly they certainly had the first big ones [TS]

01:49:50 ◼   ► that were hits but I remembered noting I don't know three years ago when when a [TS]

01:49:56 ◼   ► lot of Android phones started going past the five-inch mark right right because [TS]

01:50:01 ◼   ► in between four and five was bigger than the iPhone but I I played with those [TS]

01:50:06 ◼   ► devices and yet you notice it was bigger but it didn't seem huge and then five to [TS]

01:50:11 ◼   ► me is the marker word once you're past five that's a really big device and a [TS]

01:50:18 ◼   ► bunch of Android phones went over there and they didn't think that I was is that [TS]

01:50:22 ◼   ► this they didn't have four inch models to they only had the big one and I [TS]

01:50:28 ◼   ► believe them my theory then and I still think it was true at the time was after [TS]

01:50:33 ◼   ► a lot of them they did it because it was the only way they can get a reasonable [TS]

01:50:37 ◼   ► battery life that they made the screen and the screen went super high res [TS]

01:50:41 ◼   ► either you know they made a big and they weren't super high res the men were [TS]

01:50:45 ◼   ► necessarily bad but it just didn't seem to be a lot I just the fact that they [TS]

01:50:52 ◼   ► didn't have iphone sized ones even though the iPhone was by far and still [TS]

01:50:56 ◼   ► is the most popular size smartphone or phone if I'm gonna follow my own advice [TS]

01:51:01 ◼   ► it just seemed to me that they had to go big and the reason I can think that they [TS]

01:51:06 ◼   ► had to go big is that they needed the battery but then I think a side effect [TS]

01:51:11 ◼   ► of that as Android evolved to software wise you know take advantage of that [TS]

01:51:16 ◼   ► thing to the first ones they did blue the Android interface it was just you [TS]

01:51:21 ◼   ► know an interface that was kind of design for the original size Android's [TS]

01:51:25 ◼   ► which were about the iPhone size and he just blew it up but I think that might [TS]

01:51:30 ◼   ► be too were Samsung does I can't believe I'm saying it does deserve the credit [TS]

01:51:34 ◼   ► where I think that the reason like the note was popular was that the note had [TS]

01:51:38 ◼   ► software that was meant to be on a 5.5 inscribed have that have their own their [TS]

01:51:43 ◼   ► crazy Stylus Tough right cuz they suck it right and it hit it hit a segment of [TS]

01:51:49 ◼   ► the market that wanted it and it was a different segments you know and it's a [TS]

01:51:53 ◼   ► totally reasonable so I do think factor one is yes there are some people cite [TS]

01:51:59 ◼   ► enough of them that it's a market worth going after really and truly want a [TS]

01:52:04 ◼   ► bigger phone for whatever the reason doesn't matter whether it's free games [TS]

01:52:07 ◼   ► whether it's because they watch a lot of TV video YouTube on the phone and [TS]

01:52:12 ◼   ► undeniably for watching YouTube or baseball games in our case on a phone [TS]

01:52:17 ◼   ► the bigger screen better no doubt about it big businesses also have come to them [TS]

01:52:22 ◼   ► and said you know we want to buy units for all of our people who are in the [TS]

01:52:25 ◼   ► field and we wanted to be big and full-featured cause we're not going to [TS]

01:52:29 ◼   ► get them a tableau want to hang out there without a tablet without a laptop [TS]

01:52:32 ◼   ► that can have one and we wanted to be bigger and Apple listens to those guys [TS]

01:52:35 ◼   ► and says oh wow there's a sale opportunity there too [TS]

01:52:39 ◼   ► it almost doesn't matter why you can almost abstract and say look there's a [TS]

01:52:43 ◼   ► bunch of people who want a bigger screen for these reasons and so they get the [TS]

01:52:47 ◼   ► bigger screen and secondarily and I think this is huge I would not be [TS]

01:52:52 ◼   ► surprised if this is a big part of the message on Tuesday is that making the [TS]

01:52:57 ◼   ► phone that big yes there's all sorts of other tradeoffs with one-handed use a [TS]

01:53:01 ◼   ► tutor tutor but all of a sudden you've got this enormous room to put a battery [TS]

01:53:06 ◼   ► right oh yeah so there's there's like a battery team at Apple right and you know [TS]

01:53:10 ◼   ► that these guys and they've even been featured in the videos you know like [TS]

01:53:14 ◼   ► when they've talked about the reasons why they've stopped making replaceable [TS]

01:53:16 ◼   ► batteries and MacBooks and stuff like that in about taking every single bit of [TS]

01:53:21 ◼   ► space that they can get you no more battery in there and smarter batteries [TS]

01:53:25 ◼   ► there is a team that Apple that works on you know i phone batteries and when they [TS]

01:53:31 ◼   ► I think when they were told ok here's how big we're going to make this this [TS]

01:53:35 ◼   ► fun they were like oh my god that's so beautiful right well as the greatest day [TS]

01:53:39 ◼   ► of my life you like those guys are doing an algebra problem and have been from [TS]

01:53:43 ◼   ► the beginning that they've been solving for what Apple considers sort of like [TS]

01:53:47 ◼   ► Optima battery life and that that if you've noticed over the years with the [TS]

01:53:50 ◼   ► iPhone battery life doesn't change very much and obviously the capacity changes [TS]

01:53:55 ◼   ► a lot and the energy consumption of the device changes a lot but in the end what [TS]

01:54:00 ◼   ► they quote as battery life doesn't change very much and so it's very clear [TS]

01:54:03 ◼   ► to me that they're they're solving for that data really thats with the number [TS]

01:54:07 ◼   ► we want to hit that's acceptable battery life and people who really use and abuse [TS]

01:54:11 ◼   ► their phones say it's not enough and I gotta have a backup battery or gonna put [TS]

01:54:15 ◼   ► it in the case but Apple's like decided this is this is what we can fit as a [TS]

01:54:20 ◼   ► balance that works for us with these new phones being larger and especially the [TS]

01:54:25 ◼   ► very large one that's one of my questions is is this do those battery [TS]

01:54:29 ◼   ► guys say finally we can do we can we can also address the other issue which is if [TS]

01:54:35 ◼   ► you want your iPhone to last for two days or a day and a half or whatever it [TS]

01:54:40 ◼   ► is twice what it can now this model will be able to do that that's what I i think [TS]

01:54:45 ◼   ► thats I don't know if it's going to be twice but I do think it's going to be [TS]

01:54:48 ◼   ► something like this bigger fun maybe they won't tell us [TS]

01:54:51 ◼   ► this particular gonna be another hour battery right presumably right now I and [TS]

01:54:57 ◼   ► I think so I think the four point seven and 10 come out with iPhone as we know [TS]

01:55:02 ◼   ► it like battery again right and the five will use the same amount of energy for [TS]

01:55:09 ◼   ► everything else because I think it's going to have the same CPUs in-camera [TS]

01:55:13 ◼   ► same everything else except this bigger screen which I also expect to be even [TS]

01:55:20 ◼   ► higher resolution and so I and I think they can do that and have it only [TS]

01:55:24 ◼   ► consume maybe like 20 percent more power [TS]

01:55:29 ◼   ► maybe thirty percent more power than the 4.7 inch ones screen but they're gonna [TS]

01:55:34 ◼   ► have way more than 20 or 30 percent more room for bad record the way more volume [TS]

01:55:39 ◼   ► when you do the math of volume of one of these devices and you had that much [TS]

01:55:42 ◼   ► scream mean it doesn't seem like a lot but when the other dimensions are so [TS]

01:55:46 ◼   ► small you add that extra screen and the volume is just vastly larger right and [TS]

01:55:51 ◼   ► so when people have said you know like in disputing my projections on the [TS]

01:55:56 ◼   ► displays of the two phones with the one goes three Axioo asked to go three acts [TS]

01:56:00 ◼   ► and I think one of the big reasons that it can cause you can find a three X [TS]

01:56:05 ◼   ► resolution for the four that would solve all the other problems I brought up [TS]

01:56:09 ◼   ► about the tap target sizes and scaling factors in showing more content you can [TS]

01:56:13 ◼   ► definitely do it the problem is that one would take 20 percent more power and [TS]

01:56:19 ◼   ► then I have more room for the battery and have no more Rosario percent more [TS]

01:56:23 ◼   ► room for the battery and I think that maybe they'll get there eventually you [TS]

01:56:27 ◼   ► know just through the way that everything gets more efficient overtime [TS]

01:56:30 ◼   ► but I feel like right out of the gate side by side one of the main features of [TS]

01:56:37 ◼   ► the bigger the 5.5 inch iPhone is going to be amazing battery life at least [TS]

01:56:42 ◼   ► amazing by the standards of iPhones as we know [TS]

01:56:45 ◼   ► and so I think that actually is going to create a second class of people who want [TS]

01:56:50 ◼   ► the 5.5 inch ivory first class first class who said before people who want a [TS]

01:56:54 ◼   ► bigger screen even if they have the same battery life even type I said they both [TS]

01:56:58 ◼   ► get 10 hours of battery life [TS]

01:57:00 ◼   ► well a whole bunch of people want to 5.5 but I think the second class is if it [TS]

01:57:05 ◼   ► gets 18 hours of battery life said it ten yep there will be people who get it [TS]

01:57:11 ◼   ► and they'll say to him this thing is behaving like this this is big but wow I [TS]

01:57:16 ◼   ► need this battery life because they live on their own and they'll be willing to [TS]

01:57:19 ◼   ► put up with it and that might be why they're putting in like a one-handed [TS]

01:57:24 ◼   ► mode right now because there's I think there's to meet you know sucking all [TS]

01:57:31 ◼   ► these last minute rumors in that to me makes sense that maybe there's a [TS]

01:57:35 ◼   ► one-handed mode only on the 5.5 inch I don't think the 4.7 inch phone will need [TS]

01:57:40 ◼   ► it I think they're gonna make it maybe even if this is all true though even say [TS]

01:57:44 ◼   ► the 4.7 inch phone doesn't need it we know it bigger we know it's a little [TS]

01:57:48 ◼   ► harder to use of one hand but you can definitely still do it [TS]

01:57:50 ◼   ► 5.5 inch one you can't and if that's what you want to do here's how you do it [TS]

01:57:54 ◼   ► but I think the battery life is going to draw people in who otherwise would never [TS]

01:57:59 ◼   ► bought the 5.5 inch yeah I think I think you're right I think that's going to be [TS]

01:58:02 ◼   ► part of the story is like you want more screen bigger battery life all these [TS]

01:58:07 ◼   ► things we have a model for you now here it is and let me also speak to those [TS]

01:58:11 ◼   ► that that business scenario if you know I've got somebody out on the road I [TS]

01:58:15 ◼   ► wanna sent them send them there with one device and 17 hour battery on top of it [TS]

01:58:21 ◼   ► so this is it take this out on the field you whatever you are cable repairman or [TS]

01:58:26 ◼   ► whoever oil industry guy or whatever those those those enterprises exist [TS]

01:58:32 ◼   ► that's another market for a great cause otherwise if if all they're selling as [TS]

01:58:35 ◼   ► well you know bigger screen whatever it's less compelling but you know there [TS]

01:58:39 ◼   ► are the battery is one of the very easy bits of math to do and say well you're [TS]

01:58:45 ◼   ► gonna have more room for battery and the components are not gonna be a larger so [TS]

01:58:49 ◼   ► of course there's going to be more battery yeah I think that that one [TS]

01:58:53 ◼   ► device [TS]

01:58:54 ◼   ► angle is a huge part of the the five-point whatever inch phone crazy you [TS]

01:58:59 ◼   ► know that it's true people who don't want to have a tablet thing I don't even [TS]

01:59:03 ◼   ► want to take a notebook MacBook and iPhone with them they you know maybe you [TS]

01:59:09 ◼   ► know maybe it's not the only computing device in their life but maybe it's a [TS]

01:59:13 ◼   ► desktop computer somewhere sitting on a desk and a 5.5 inch and that's it and if [TS]

01:59:21 ◼   ► you're there away from the desk [TS]

01:59:23 ◼   ► you know where they can run Photoshop you know tax code or something like that [TS]

01:59:27 ◼   ► that really needs still needs like a real Mac everything else one device I [TS]

01:59:34 ◼   ► think that's exactly what this device is supposed to be and it's great if you're [TS]

01:59:37 ◼   ► somebody like like us he's got an iPhone and iPad and laptop but I do talk to [TS]

01:59:43 ◼   ► people who who say I'm not gonna have a tablet and phone especially since the [TS]

01:59:48 ◼   ► tablet isn't isn't subsidized so they've got an iPad but it's an iPad 2 and they [TS]

01:59:54 ◼   ► don't know when they're going to replace it and all but they get a new phone [TS]

01:59:56 ◼   ► every other year right so for them this is a better deal potentially be if if [TS]

02:00:03 ◼   ► can fulfill what they would use it [TS]

02:00:05 ◼   ► a tablet for enough for them to get by without needing a template and it could [TS]

02:00:12 ◼   ► it's possible [TS]

02:00:13 ◼   ► yeah and I think you know in terms of any kind of skepticism because I but [TS]

02:00:18 ◼   ► this what you guys are trying to tell me that Apple's gonna make it easier for [TS]

02:00:23 ◼   ► someone to not buy both and iPhone and iPad that doesn't make any sense of [TS]

02:00:27 ◼   ► course they wanted you know their capitals company company [TS]

02:00:31 ◼   ► I think it just gets back to that whole lack of fear of cannibalization an apple [TS]

02:00:36 ◼   ► where as long as you're talking about not buying a second Apple products but [TS]

02:00:41 ◼   ► you're still buying Apple products with your double thumbs-up from Tim Cook to [TS]

02:00:46 ◼   ► you as opposed to somebody who's buying the Samsung Galaxy whatever that's 5.5 [TS]

02:00:53 ◼   ► inches because that's when it's problem when it's not an apple also think [TS]

02:00:57 ◼   ► there's the confidence in knowing that this this is a newish market this is [TS]

02:01:02 ◼   ► this is not the mainstream that they're going to sell more of the smaller phones [TS]

02:01:06 ◼   ► and they're going to sell more iPads than they're not gonna [TS]

02:01:09 ◼   ► the most common scenario is not gonna be everybody stops buying iPads and small [TS]

02:01:14 ◼   ► iPhones and bison giant iPhone they know they know that's not going to happen and [TS]

02:01:18 ◼   ► so this audience is not being served by them right now I served well by them [TS]

02:01:22 ◼   ► right and i think that they have confidence knowing you know from decades [TS]

02:01:27 ◼   ► you know multiple decades of the Mac that a wide range of form factors and [TS]

02:01:33 ◼   ► price ranges is just fine and doesn't necessarily cannibalize anything you [TS]

02:01:38 ◼   ► know that the fact that there is an $899 MacBook Air which is an excellent [TS]

02:01:43 ◼   ► computer doesn't mean that the 27 inch iMac is going away and actually [TS]

02:01:49 ◼   ► something that brings up to as I I don't know what they're going to name these [TS]

02:01:52 ◼   ► things but I so I've started to think of the iPhone and think of it a little bit [TS]

02:01:58 ◼   ► like the the Mac which is I'm not entirely sure that they won't just say [TS]

02:02:02 ◼   ► these are the iPhone six or whatever and then there's a big one in a small 100% [TS]

02:02:07 ◼   ► convinced that's true but I've had people tell me will of course they're [TS]

02:02:11 ◼   ► gonna have different names and I think we're MacBook Air comes in two sizes [TS]

02:02:14 ◼   ► MacBook Pro comes in two sizes iMac two sizes the iPhone could come in two sizes [TS]

02:02:20 ◼   ► without them calling one of them iPhone mini or iPhone huge and it would be fine [TS]

02:02:26 ◼   ► it's the new iPhone and you can get the big one of the small I don't know [TS]

02:02:30 ◼   ► whether they'll do that or not they could yeah I think that it's funny to [TS]

02:02:35 ◼   ► I'm terrible at predicting [TS]