The Talk Show

00:00:00 ◼   ► I think you're about two months ago and i know im trying to mix it up with gas [TS]

00:00:03 ◼   ► but I really really wanted you back now to talk about the watch will need a full [TS]

00:00:11 ◼   ► range of opinions about it right and Renee and I last week just more or less [TS]

00:00:16 ◼   ► scripted because we already filled up two hours with just the iPhone and and a [TS]

00:00:21 ◼   ► tetra I forget if I said this to renew her put it in my review but I'm really [TS]

00:00:28 ◼   ► do that I understand I think I put my review but I understand why Apple did it [TS]

00:00:32 ◼   ► that way in terms of the event you know phone Apple pay and the introduction of [TS]

00:00:38 ◼   ► the watch all at once but it really to me gave short shrift what's the short [TS]

00:00:46 ◼   ► short shrift to to the iPhone sex to me and I understand why they did it but boy [TS]

00:00:54 ◼   ► and as a writer someone trying to get a handle on all this it it was just [TS]

00:00:59 ◼   ► impossible you know and you get you know thirty minutes forty minutes after the [TS]

00:01:03 ◼   ► event to talk doubtful wraps and there is just no way it always seems to go by [TS]

00:01:09 ◼   ► fast and I always come up with questions good questions as soon as I'm out of you [TS]

00:01:13 ◼   ► know and the event is over but this time it was just impossible I was like I did [TS]

00:01:18 ◼   ► I really felt like there is no way to ask all the questions I wanna do I [TS]

00:01:21 ◼   ► wanted an hour to talk about both things you know the phone and what kind of bad [TS]

00:01:30 ◼   ► news that the phone has gotten this week and obviously it's an annual tradition [TS]

00:01:35 ◼   ► that there is some sort of some sort of gave you know every year [TS]

00:01:40 ◼   ► spotlight had a great post on this thing that basically everyone comes down to [TS]

00:01:43 ◼   ► people not understanding physics if you think about the the phone never got the [TS]

00:01:49 ◼   ► positive cycle in some ways the the week where everyone's talking about the phone [TS]

00:01:54 ◼   ► was drowned out by the watch and but it still got the necklace I climb out of [TS]

00:01:58 ◼   ► its gonna hurt I don't think it's gonna hurt it really but it's interesting that [TS]

00:02:02 ◼   ► the whole cycle has been kinda [TS]

00:02:04 ◼   ► of upset a little bit yeah I definitely think so you know it's coming up on [TS]

00:02:12 ◼   ► three weeks since the amount I think so there'll be three weeks come Tuesday so [TS]

00:02:21 ◼   ► you know it just still feels like that I've found yet just never got the [TS]

00:02:26 ◼   ► positive part everybody was so you know into the pay and the watch in the first [TS]

00:02:33 ◼   ► week then they're just a few days you know that that brief period between 12 [TS]

00:02:38 ◼   ► review embargo is over and then when they people actually get their hands on [TS]

00:02:43 ◼   ► their phones [TS]

00:02:44 ◼   ► Friday morning and then I was it you know [TS]

00:02:49 ◼   ► yeah it's interesting I mean I obviously we should talk with him or the whole [TS]

00:02:56 ◼   ► iPhone and watch being together because I thought pre-event and made a lot of [TS]

00:03:01 ◼   ► sense because i win [TS]

00:03:04 ◼   ► into the event working for the washroom or phone accessory and that was the [TS]

00:03:09 ◼   ► microcosm of the event was that it was presented it wasn't really an accessory [TS]

00:03:13 ◼   ► it needed it but it wasn't but if that's the case then maybe they didn't need to [TS]

00:03:19 ◼   ► necessarily be presented together so either that it's actually really think [TS]

00:03:24 ◼   ► about the the kind the the optics perspective of how they introduced both [TS]

00:03:30 ◼   ► products they didn't need to be introduced together and part of why they [TS]

00:03:35 ◼   ► didn't need to be is that the watch does work with I think all the way back to [TS]

00:03:40 ◼   ► the 40 S or at least to the iPhone 5 maybe just iPhone 5 but you know at [TS]

00:03:45 ◼   ► least 22 years of existing iPhones Tim Cook said Dorit there's at least a [TS]

00:03:51 ◼   ► hundred million people out there that already even before the iPhone 6 it [TS]

00:03:55 ◼   ► already owned an iPhone that compatible with the watch so they didn't need to [TS]

00:04:02 ◼   ► like I think maybe if you know there's a story that came out this week that from [TS]

00:04:08 ◼   ► the information that you know that Apple had been hoping to actually have the [TS]

00:04:12 ◼   ► watch on sale this year [TS]

00:04:14 ◼   ► rather than just announcing it and and hoping that it comes out early next year [TS]

00:04:19 ◼   ► what they say they'd be lucky if it came out by Valentine's Day which is [TS]

00:04:24 ◼   ► interesting but not surprising to me I mean of course they would rather have it [TS]

00:04:28 ◼   ► come out sooner rather than later [TS]

00:04:30 ◼   ► you know and like everything in all of us do most things end up taking longer [TS]

00:04:35 ◼   ► than we had hoped this is where we know that well we're running an hour late [TS]

00:04:41 ◼   ► which which is fine because I'm a writer to as I can appreciate you you just need [TS]

00:04:45 ◼   ► to wrap it up but then I realized about Derek Jeter and I was much more conflict [TS]

00:04:49 ◼   ► in my in my emotions oh that that was the hold up waiting to start the podcast [TS]

00:04:56 ◼   ► yes which is financially I i appreciate dieter all that went down until you [TS]

00:05:00 ◼   ► wrote in the article that it's been so long since the Yankees won in meanwhile [TS]

00:05:05 ◼   ► I'm sitting here as Milwaukee Brewers fan we never learn anything and the disc [TS]

00:05:09 ◼   ► sales representing you really crapped out this year 2000 brutal [TS]

00:05:14 ◼   ► 20 games over five hundred at one point I don't know was that many but they had [TS]

00:05:20 ◼   ► like a 10 game with a division or something and it's it's it's it's it's [TS]

00:05:25 ◼   ► the Brewers sometime about but I do think it helped though and that's why in [TS]

00:05:33 ◼   ► our even said last week it why month prior in August that I sort of hinted [TS]

00:05:39 ◼   ► that I thought the watchword be announced in the September event is at [TS]

00:05:43 ◼   ► its combined with the fact that they do kind of go along with each other and if [TS]

00:05:48 ◼   ► they were gonna talk about like health kit and you know I am a thing on the [TS]

00:05:56 ◼   ► phone and fitness tracking they certainly are companions you know [TS]

00:06:00 ◼   ► siblings in that regard [TS]

00:06:03 ◼   ► you know that the information that's gonna fill up the health app is you know [TS]

00:06:08 ◼   ► gonna come from those two sources gonna come from the phones gonna company watch [TS]

00:06:11 ◼   ► if you buy the watch [TS]

00:06:13 ◼   ► but it's also to me about how you set up the next event which I expect you know [TS]

00:06:20 ◼   ► sometime in October you know as as per the previous three years where they'll [TS]

00:06:26 ◼   ► do knew I pop pads and give yosemite a proper you know public unveiling right [TS]

00:06:35 ◼   ► in a wooded definitely made even less sense they're right you've noted in [TS]

00:06:42 ◼   ► what's the more the thing is like I mean I haven't evolved position on the other [TS]

00:06:48 ◼   ► whites I was initially am quite critical that issued much more focus and limited [TS]

00:06:53 ◼   ► now I think it's much more ambitious than I at first realized and not only [TS]

00:06:58 ◼   ► that I think that's probably the right move it to establish the category which [TS]

00:07:01 ◼   ► I'm sure we can get into a little bit but the fact that it was introduced with [TS]

00:07:06 ◼   ► the phone only reinforced the sense that it's that it's a companion for the phone [TS]

00:07:13 ◼   ► but the event itself presented that it was ending so like their end up being [TS]

00:07:17 ◼   ► actually think more cognitive dissonance then then had it been at a separate [TS]

00:07:23 ◼   ► event even made would've been awkward at another time but here was just just kind [TS]

00:07:27 ◼   ► of strange and I think it almost muddied the message that I think they were [TS]

00:07:31 ◼   ► sending yeah I think so too and I'm not sure whether that's a mistake or not if [TS]

00:07:37 ◼   ► you like we have to wait and see how this plays out and it may not hurt them [TS]

00:07:42 ◼   ► at all but I do think it was as the time goes by and I i wanna talk about this [TS]

00:07:49 ◼   ► because I think it's been an interesting three weeks with no new information is [TS]

00:07:53 ◼   ► actually come out right I mean we don't have any more information than what [TS]

00:07:57 ◼   ► Apple told us and published on apple.com on Tuesday September night but I feel [TS]

00:08:03 ◼   ► like a lot of us have our understanding and expectations for the watch have [TS]

00:08:11 ◼   ► changed significantly [TS]

00:08:13 ◼   ► you know yours publicly you know from what you wrote initially to what you [TS]

00:08:16 ◼   ► published this week [TS]

00:08:18 ◼   ► in mind too even though you know even since from what I wrote a week after the [TS]

00:08:23 ◼   ► event you know and I was listening to and others another one that just came [TS]

00:08:28 ◼   ► out today before I didn't get those into better listen in to the last week's [TS]

00:08:32 ◼   ► episode of ATP and I thought that if you know I'd assume that most people listen [TS]

00:08:38 ◼   ► to the show there's a large overlap between the audiences but if you you [TS]

00:08:43 ◼   ► know only an occasional ETP listener episode 83 was a really good one for the [TS]

00:08:49 ◼   ► watch because it was to me it was ATP added best where that the three of them [TS]

00:08:53 ◼   ► were not in agreement and in a lot of ways no no two of them were in agreement [TS]

00:08:59 ◼   ► on a lot of the issues surrounding the watch right which I you know made for a [TS]

00:09:05 ◼   ► great discussion and the work their way into and out of a whole bunch of the [TS]

00:09:11 ◼   ► problems surrounding the watch and and our understanding of it so that was a [TS]

00:09:17 ◼   ► good one and there's a couple of points I thought of listening to it just want [TS]

00:09:20 ◼   ► to talk to you that no I agree it was a great one told inside baseball when when [TS]

00:09:27 ◼   ► Casey took on marco was was a highlight yeah that was the only other two of the [TS]

00:09:33 ◼   ► three the one who agreed with the most was Casey Casey got it in a way I'd feel [TS]

00:09:40 ◼   ► like the other two didn't ya know I i agree basically Marcos was saying how [TS]

00:09:47 ◼   ► could you make an expensive item in case he pointed out that Marco drives you [TS]

00:09:50 ◼   ► know a custom imported m5 which which i think is is bottoming we we go I know [TS]

00:09:57 ◼   ► both you and I have gone back to the car analogy on multiple occasions just [TS]

00:10:02 ◼   ► because it's it's it's such a great one like it makes it makes so much sense [TS]

00:10:07 ◼   ► like there is no recording called reason for a BMW to exist there's no reason to [TS]

00:10:12 ◼   ► drive an m5 NUS highways but people do it and they do it because it's it's [TS]

00:10:19 ◼   ► giving them benefits beyond like the technology underneath it since it is [TS]

00:10:24 ◼   ► more about you till yeah it's funny like oh I just mentioned the Jeter thing I I [TS]

00:10:27 ◼   ► would imagine this is your [TS]

00:10:29 ◼   ► argument for why people like Keith Olbermann are wrong to criticize Jeter [TS]

00:10:33 ◼   ► just on staffs I i wud wonderful words in your mouth like there's a contention [TS]

00:10:38 ◼   ► that there's more going on here than just what you can count with numbers and [TS]

00:10:42 ◼   ► it's absolutely the same sort of thing with any product but particularly with [TS]

00:10:46 ◼   ► something that you're that you're wearing that you're displaying to the [TS]

00:10:49 ◼   ► world there's so much more that goes into it and the actual technical utility [TS]

00:10:53 ◼   ► of what it does what it does not do this is such a classic talk show keeps coming [TS]

00:10:58 ◼   ► back to Jeter but I do so I don't want to go to be have so much wats up to talk [TS]

00:11:03 ◼   ► about and I know that there's a bunch of you out there to listen to when the [TS]

00:11:06 ◼   ► sports stuff comes up you can start looking for fast forward button so I'm [TS]

00:11:10 ◼   ► not gonna go sporty sports on it but that's the gist of it is secure older [TS]

00:11:14 ◼   ► men is it I like him I'm a huge fan of his work he's but he's not really a [TS]

00:11:19 ◼   ► straight news guy and maybe never really was but he's more of like the TV [TS]

00:11:23 ◼   ► equivalent of a sports columnist he's an opinion guy and he had a rant on his [TS]

00:11:28 ◼   ► show on ESPN last week [TS]

00:11:33 ◼   ► know Derek Jeter is a fine guy but he's not one of the greatest players to ever [TS]

00:11:37 ◼   ► play the game and everybody keeps going on and on about how one of the all-time [TS]

00:11:41 ◼   ► grades is retiring and that is not and I you know not to put words in his mouth [TS]

00:11:46 ◼   ► but his argument came down to look his stats just stats are very very good but [TS]

00:11:51 ◼   ► they are not all time great and I to me it's exactly like the people like the [TS]

00:11:58 ◼   ► Android people who everything is about specs [TS]

00:12:02 ◼   ► you know and it's had a aid isn't that great because Jesus domi dual core we've [TS]

00:12:08 ◼   ► been you know every every top-flight Android phone has been quad-core since [TS]

00:12:12 ◼   ► whenever you know they're a bit 2 gigahertz in Apple's still down clocking [TS]

00:12:17 ◼   ► them to one point whatever gigahertz and [TS]

00:12:20 ◼   ► you know only one gigabyte of RAM they've been on and on and on spec wise [TS]

00:12:24 ◼   ► and it's like if that's if you want to judge the iPhone compared to the HTC One [TS]

00:12:30 ◼   ► or Samsung's Galaxy Note or the Galaxy alpha whatever it came out today based [TS]

00:12:36 ◼   ► on that classic tech review checklist style you know how fast is the CPU how [TS]

00:12:45 ◼   ► much RAM what is the benchmark on this or that you know you're never gonna get [TS]

00:12:52 ◼   ► it you're not gonna get the difference between what Apple is trying to do and I [TS]

00:12:56 ◼   ► think has largely succeeded year after year after you're doing you're not going [TS]

00:13:00 ◼   ► to get it you know and I you know if that's what your mind works that's why [TS]

00:13:03 ◼   ► you're an Android guy you know and you're happy for it you know I'm glad [TS]

00:13:07 ◼   ► that you know Android is is as successful as it is for you but you you [TS]

00:13:10 ◼   ► know you're you're trying to get the iPhone on the wrong thing and that's [TS]

00:13:13 ◼   ► exactly looking at Jeter that way it's exactly is no I agree and and if I will [TS]

00:13:20 ◼   ► continue to do your thing just for a moment I think I i've i've come around [TS]

00:13:24 ◼   ► on it for the same reason in the defence's like one thing right Jeter's [TS]

00:13:29 ◼   ► widely criticized for his defense and according to the stats rightly so he's [TS]

00:13:33 ◼   ► he's not like he always makes the routine play never makes mistakes but he [TS]

00:13:37 ◼   ► doesn't have great ranges and get as many balls as he can get the most iconic [TS]

00:13:42 ◼   ► Jeter play is a defensive plays we're in the playoffs in a best-of-five series [TS]

00:13:48 ◼   ► the Yankees are losing 20 and he makes this like totally just kind of random [TS]

00:13:53 ◼   ► play to catch up miss thrown ball and put it to home plate to get the guy out [TS]

00:13:57 ◼   ► basically saving the game in saving this evening the season and and what what I [TS]

00:14:03 ◼   ► like about that and yes it's it's very cliched and it's almost too neat in some [TS]

00:14:08 ◼   ► ways but thats Jeter's career nuts I guess is in the grand scheme of things [TS]

00:14:15 ◼   ► like the the defensive measures like runs saved or something like that I the [TS]

00:14:20 ◼   ► wording is but that one run was worth a thousand runs saved in the in the [TS]

00:14:26 ◼   ► regular season right it was it was a playoff game against the Oakland A's [TS]

00:14:31 ◼   ► days in gees 2003 2001 just 10 yet 2010 Yankees ended up didn't win the World [TS]

00:14:38 ◼   ► Series A actually but the race is in that emotional that everything was [TS]

00:14:44 ◼   ► pushed back a week because of 911 having occurred and you know that year in New [TS]

00:14:49 ◼   ► York it was in Oakland which is a crazy ballpark and they were down 20 is a [TS]

00:14:56 ◼   ► best-of-five series so they lost that game they were done right and it's just [TS]

00:15:01 ◼   ► an errant throw to home you know and it missed the cut off guy who is possibly [TS]

00:15:07 ◼   ► the first baseman and it Jeter had no reason to be there is no reason for a [TS]

00:15:11 ◼   ► shortstop to ever be word Jeter was but he was there he saw it he saw the play [TS]

00:15:15 ◼   ► you know it is a great example it's an absolute great exam or look at the other [TS]

00:15:20 ◼   ► 22 me to the other signature plays jeers career the two times that he went flying [TS]

00:15:25 ◼   ► into the stands to catch a foul balls you know there is the one time inside [TS]

00:15:32 ◼   ► his face got so busted out he actually come out of the game is faced resolved [TS]

00:15:35 ◼   ► you know bloody look at you been in a boxing match be made the catch you know [TS]

00:15:38 ◼   ► I don't know he's made catches my dad you know there's there's footage of him [TS]

00:15:44 ◼   ► you know you can watch it you can you know look it up on YouTube and see him [TS]

00:15:47 ◼   ► make big game playoff catches flying headfirst into the stand you know he's [TS]

00:15:54 ◼   ► done it more than once more most guys finish the whole career and never make a [TS]

00:15:57 ◼   ► play like that so I totally agree can't measure this whole thing is that thing [TS]

00:16:02 ◼   ► in sports in general right there's been a big statistical revolution in in in [TS]

00:16:06 ◼   ► sports are you breaking things out particularly baseball where that is [TS]

00:16:09 ◼   ► actually works the best is baseball really is a one-on-one game it's not [TS]

00:16:13 ◼   ► really a team game in some ways and between the picture in picture in batter [TS]

00:16:19 ◼   ► and in many respects has been good it's been good for teams teams that have [TS]

00:16:23 ◼   ► adopted this approach have excelled but like any sort of analytical based thing [TS]

00:16:33 ◼   ► it gives you an advantage briefly but it's it's quite easily copied so now [TS]

00:16:38 ◼   ► almost everyone does it in so the advantages are are West's much less than [TS]

00:16:42 ◼   ► they were [TS]

00:16:43 ◼   ► previously and what ends up mattering then and you see this and I think prime [TS]

00:16:48 ◼   ► or basketball that which is this waterfall more closely than baseball is [TS]

00:16:53 ◼   ► the importance of lots of the intangible stuff like how a team works together [TS]

00:16:59 ◼   ► like how house stuff sits back and forth she had a team will you know as you like [TS]

00:17:04 ◼   ► the Spurs winning the title despite not being the strongest team on paper and [TS]

00:17:08 ◼   ► it's because there's clearly like something else going on and and i think [TS]

00:17:13 ◼   ► thats so much of that applies to everything about technology in general [TS]

00:17:18 ◼   ► previously in the eighties in the nineties businesses were buying it in [TS]

00:17:23 ◼   ► the ideas someone the person buying it was different than the person is using [TS]

00:17:26 ◼   ► it and that sort of scenario lends itself to feature West lent itself to [TS]

00:17:32 ◼   ► price competition because the user experience is completely divorced from [TS]

00:17:36 ◼   ► the buying experience but now it's more in the consumer space all these [TS]

00:17:40 ◼   ► intangible things like what it's like to use it how you feel when someone sees [TS]

00:17:45 ◼   ► you pull your pocket like all these little bits and pieces that you can't [TS]

00:17:49 ◼   ► really measure become much more important and as that's happened Apple [TS]

00:17:54 ◼   ► has benefited and as devices have become more personalized devices have become [TS]

00:17:59 ◼   ► with us more often [TS]

00:18:01 ◼   ► Apple has benefited or watch it very visible in with you all of the time I [TS]

00:18:07 ◼   ► mean I would imagine is is celebrating at the opportunity because it fits so [TS]

00:18:12 ◼   ► well with their strength yeah I completely agree with that I would say [TS]

00:18:17 ◼   ► if you look at Apple's amount to the big picture and just look at them from the [TS]

00:18:20 ◼   ► founding in 1976 today the miracle is that they've survived until now [TS]

00:18:28 ◼   ► rape you know and and and now meaning let's say that iPhone in 2007 the iPod [TS]

00:18:33 ◼   ► lets you know it's that thing that turned them around that they made it [TS]

00:18:38 ◼   ► until 2001 when they could launch the iPod and and start to make you know to [TS]

00:18:45 ◼   ► to really grow outside the tech world [TS]

00:18:48 ◼   ► i befriend a good friend man was a fellow Yankees fan I think he listens to [TS]

00:18:54 ◼   ► the show's program be thrilled talking about but he is my first met him he he [TS]

00:19:00 ◼   ► asked me when he knew as Yankees fan from region in ordering fireball but his [TS]

00:19:06 ◼   ► theory is a douche two types of sports fans stats stats fans and story fans and [TS]

00:19:14 ◼   ► you know it's it's any any time you try to say there's only two type of people [TS]

00:19:17 ◼   ► of course there's a grey zone and you know some stats guys are a little bit [TS]

00:19:20 ◼   ► into the story sides some story guys are still interested in some of the stats [TS]

00:19:24 ◼   ► I'm a story in his telling where it's why I just don't get into the numbers [TS]

00:19:30 ◼   ► that much you know and it's why I believe in clutch hitting I believe in [TS]

00:19:34 ◼   ► clutch performance and I know that's one of the stats guys things you know like [TS]

00:19:38 ◼   ► you know the the Baseball Prospectus guys build James you know there's a [TS]

00:19:43 ◼   ► theory that they try to back up that there's no such thing as clutch hitting [TS]

00:19:46 ◼   ► and I i say you say there's no such thing as clutch hitting and I say there [TS]

00:19:52 ◼   ► and I just don't see how you can deny it right and even know to back it up in one [TS]

00:20:00 ◼   ► of them you know Jeter farewell thing is just chock full of all these statistics [TS]

00:20:05 ◼   ► and stuff like that but one of the most amazing ones is up but it's he's played [TS]

00:20:14 ◼   ► a hundred and fifty eight postseason games which is the bill regular baseball [TS]

00:20:20 ◼   ► seasons a hundred and sixty two games and most guys would be lucky to play a [TS]

00:20:23 ◼   ► hundred and fifty eight you know me even players weren't injured take a game off [TS]

00:20:26 ◼   ► here and there so he's played easily the equivalent of a full regular-season all [TS]

00:20:32 ◼   ► postseason which by definition is only against the very best pitchers and [TS]

00:20:39 ◼   ► opposing teams [TS]

00:20:40 ◼   ► you know every postseason games against a team that was good enough to make it [TS]

00:20:43 ◼   ► in the postseason [TS]

00:20:44 ◼   ► and he's got like 320 career postseason batting average you know enough to win a [TS]

00:20:50 ◼   ► batting title most years and that's you know in the postseason know that that's [TS]

00:20:55 ◼   ► really impressive because batting averages dropped significantly in the [TS]

00:20:59 ◼   ► postseason right because the pitching a somewhat better so much better [TS]

00:21:03 ◼   ► it's you know it's it's really that that's that's the way to win you know [TS]

00:21:07 ◼   ► postseason baseball games have amazing picture you know it was like that with [TS]

00:21:11 ◼   ► the member the White Sox when they won in 2006 when it here whenever you're was [TS]

00:21:21 ◼   ► that the or whatever year the Chicago White Sox won a decade ago they they won [TS]

00:21:26 ◼   ► the World Series in four games are for pitchers pitched four complete games [TS]

00:21:29 ◼   ► because it's unbelievable that they had four pitchers who caught fire and we're [TS]

00:21:34 ◼   ► just unbearable and they just want one two three four World Series that's like [TS]

00:21:39 ◼   ► having a hot goalie in hockey or something do you have just about [TS]

00:21:43 ◼   ► everything else and tech is exactly the same that there's story guys and that's [TS]

00:21:48 ◼   ► guys and you know and the tech industry was so dominated by the stats the specs [TS]

00:21:55 ◼   ► for so long because it was only tech people effectively you know everybody [TS]

00:22:03 ◼   ► using a computer was a tech person for some reason you know that that's that [TS]

00:22:07 ◼   ► was the the problem Apple faced in 1984 the Macintosh is they'd build a computer [TS]

00:22:12 ◼   ► in a quote unquote for the rest of us in there were highest of us well there they [TS]

00:22:17 ◼   ► had no interest in a computer you know it really kinda needed the computing [TS]

00:22:21 ◼   ► world needed the internet and to make it a communications device that's something [TS]

00:22:28 ◼   ► everybody wants to do everybody you know it's it's being able to communicate that [TS]

00:22:32 ◼   ► turn the computer into something regular people wanted and by that time it was [TS]

00:22:38 ◼   ► you know it was too late when does it become entrenched in you know when [TS]

00:22:42 ◼   ► everybody got on the Internet it was a Windows dominated world yet no I think [TS]

00:22:47 ◼   ► this is the key thing that people every time you hear someone talk about [TS]

00:22:50 ◼   ► mattresses Windows it is actually had very little to do with the [TS]

00:22:55 ◼   ► the underlying dynamics it had to do with the extra context and who was [TS]

00:23:00 ◼   ► buying and all that all that sort of stuff in anyone who doesn't really talk [TS]

00:23:04 ◼   ► about that you can take out in my opinion you know their opinion with a [TS]

00:23:08 ◼   ► very large green assault because he did that the world was just so completely [TS]

00:23:13 ◼   ► and utterly different then and there is actually very few lessons to be drawn [TS]

00:23:17 ◼   ► today the famous brought this up in its you know maybe one of the all-time clam [TS]

00:23:24 ◼   ► chowders of all time as commander tacos reaction to the original iPod in 2001 on [TS]

00:23:31 ◼   ► Slashdot here's his whole comment after Apple released the iPod no wireless less [TS]

00:23:40 ◼   ► space than a nomad lame so is all you know it was completely looking at it [TS]

00:23:47 ◼   ► from the perspective real accident hindsight right he'd original iPod was [TS]

00:23:51 ◼   ► lame but it it was a rational perspective from the point of view of [TS]

00:23:57 ◼   ► the type of people who read / 20 for sure I'm surprised he forgot to put in [TS]

00:24:02 ◼   ► was was way too expensive [TS]

00:24:04 ◼   ► yeah yeah exactly where maybe you know it's [TS]

00:24:11 ◼   ► to hit their prime factor you know does last doesn't have wireless we want [TS]

00:24:15 ◼   ► everything to be wireless for whatever reason less space than oh man member [TS]

00:24:19 ◼   ► nomads I mean who made that create the creative Zii had a diamond diamond was [TS]

00:24:25 ◼   ► the other one I had a diamond real by a Creative Labs they're the guys who sued [TS]

00:24:31 ◼   ► out all about the about the sound chip in the iPod actually won I think that [TS]

00:24:36 ◼   ► that that single-handedly kept their company afloat for I think they might [TS]

00:24:40 ◼   ► still be around X I'm not sure I buy a Creative Technologies of Singapore right [TS]

00:24:46 ◼   ► whereas the you know there was some amazing technology in that original iPod [TS]

00:24:52 ◼   ► like the 1.8 inch hard drive I think that's the size that it was was a new [TS]

00:24:58 ◼   ► thing it was like nobody'd using there's some great stories I forget who [TS]

00:25:02 ◼   ► published originally but it was what was the name that guy who was the [TS]

00:25:07 ◼   ► he ended up at Palm yeah rubenstein rubenstein Jon Rubinstein was [TS]

00:25:15 ◼   ► engineering head at Apple at the time and was over in asia like scouting new [TS]

00:25:23 ◼   ► stuff and I think it was to Sheba who'd come up with these and they're like oh [TS]

00:25:28 ◼   ► and we've got we've done this we've gone from 2.5 inch hard drives to 1.8 inch [TS]

00:25:34 ◼   ► and nobody wants to buy them because everybody's putting hard drives the [TS]

00:25:39 ◼   ► smallest thing anybody was putting hard drives into were laptops and laptops in [TS]

00:25:45 ◼   ► 2001 or 2001 every year was even the small ones the difference between 1.8 [TS]

00:25:52 ◼   ► and 2.5 inch hard drives didn't make a difference so why spend in you know [TS]

00:25:56 ◼   ► everybody told Toshiba why would we spend all this money we don't really [TS]

00:25:59 ◼   ► need to save that base whereas rubenstein looked at them and died dad [TS]

00:26:04 ◼   ► said that's the thing we can do this music thing with you know because 2.5 [TS]

00:26:10 ◼   ► was way too big but what's so interesting about this whole story [TS]

00:26:12 ◼   ► actually is it's very it's a very on Apple kind of story which in some ways [TS]

00:26:19 ◼   ► the iPod is a bit of a non-apple type product but basically in Jan so the [TS]

00:26:26 ◼   ► airport official release said like a review like about personal video that's [TS]

00:26:29 ◼   ► the new desktop publishing and then they're like oh crap we missed the music [TS]

00:26:34 ◼   ► boat and then Steve Jobs came out it actually are all we have a new [TS]

00:26:38 ◼   ► strategies for the digital hub strategy and the center of NREGA in end the rest [TS]

00:26:43 ◼   ► of the event were reintroduced this is Reggie was in January 2001 in the same [TS]

00:26:49 ◼   ► event they introduced iTunes and they talked in this photo was using was [TS]

00:26:55 ◼   ► ripped mix burn was the kind of catch phrase and the thing is the iPod didn't [TS]

00:27:01 ◼   ► exist at all he did exist at Apple because Jon Rubinstein in go to Japan [TS]

00:27:05 ◼   ► until February the next month and it was when he was in Japan he was introduced [TS]

00:27:10 ◼   ► to you he saw the hard drive and it was the hard drive that [TS]

00:27:14 ◼   ► was the genesis for the iPod and so is actually it's almost like completely [TS]

00:27:18 ◼   ► backwards from the way we think about an Apple product being created in so the [TS]

00:27:22 ◼   ► original iPad is put together like six months end and it was put together super [TS]

00:27:27 ◼   ► fast it was totally driven by the technology but what came out was in a [TS]

00:27:31 ◼   ► technological product it was a you know it was a it was a music player in there [TS]

00:27:36 ◼   ► something like is very different to to be a to be a hard-driving is to be a [TS]

00:27:42 ◼   ► music player and it's that kind of transformation from a technological item [TS]

00:27:47 ◼   ► to a something that you desire because it makes your life better that than [TS]

00:27:54 ◼   ► Apple's that is Apple that with is what Apple is so good at yeah you know get [TS]

00:28:00 ◼   ► back to watch out for adult take a break in a moment we'll get back to watch but [TS]

00:28:03 ◼   ► I do think you're right though and I think you even mention this [TS]

00:28:05 ◼   ► strategically this week or was it you who mentioned that the iPod was sort of [TS]

00:28:10 ◼   ► a non-apple like product and I think I mentioned I think I've yeah I did in the [TS]

00:28:14 ◼   ► article about the watch and it's worth keeping that in mind I think thinking [TS]

00:28:19 ◼   ► about what the watch is going to be or what their intentions are is it an iPod [TS]

00:28:25 ◼   ► on your wrist or is it something more and I'm I'm with you that I think it's [TS]

00:28:28 ◼   ► something more yeah I've tripped up by the iPod is a few times in my analysis [TS]

00:28:34 ◼   ► like last year I originally said the phone would be much much cheaper than it [TS]

00:28:39 ◼   ► was thinking about the iPod the iPod was always price competitive and I you I did [TS]

00:28:44 ◼   ► within a week I think I think you chatted me at the time is now accepting [TS]

00:28:49 ◼   ► can be very expensive and ended up being that basically the iPod was it was [TS]

00:28:54 ◼   ► always is facing an accessory it was a single-purpose device a peripheral a [TS]

00:28:59 ◼   ► previous exactly that the word it was a peripheral that was very cost [TS]

00:29:03 ◼   ► competitive it was it was done in an apple way it was simple it was very well [TS]

00:29:08 ◼   ► thought out beautiful and a shirt design but if you think about it every other [TS]

00:29:12 ◼   ► Apple product of note has been a platform that's been a general-purpose [TS]

00:29:17 ◼   ► computer and the the arc of Apple is to create a general-purpose computer that's [TS]

00:29:23 ◼   ► smaller and more attractive in more accessible on the comp [TS]

00:29:27 ◼   ► position and everything fits in that dark except for except for the iPod I [TS]

00:29:33 ◼   ► don't think it makes any more sense than as it as it typical Apple product [TS]

00:29:38 ◼   ► doesn't make any more sense then if in some alternate universe the quick take [TS]

00:29:42 ◼   ► camera had really taken off and that Apple had become a major player in [TS]

00:29:48 ◼   ► digital photography which of course they are now the phone is Albert you know [TS]

00:29:53 ◼   ► what i mean i mean the quick tape was amazing [TS]

00:29:55 ◼   ► forget what year they came out in the nineties but it was amazing and it was [TS]

00:29:58 ◼   ► one of the first was super expensive compared to like film cameras but it was [TS]

00:30:02 ◼   ► one of the first digital cameras that was at least plausible for someone down [TS]

00:30:06 ◼   ► and it was amazing and it took like 320 height 320 pictures or something but in [TS]

00:30:13 ◼   ► some world in some alternate universe that could have become hit especially I [TS]

00:30:17 ◼   ► think if it did you know if jobs in his crew had gotten there a little earlier [TS]

00:30:23 ◼   ► and cleaned up you know that the product development and I like they eventually [TS]

00:30:28 ◼   ► did if it had been a little bit more of a job Z Apple product then sculley Apple [TS]

00:30:36 ◼   ► product it might have been but it would've been weird travel to be selling [TS]

00:30:39 ◼   ► something like a camera but no more weird than it was that they played that [TS]

00:30:42 ◼   ► they were selling a walkman [TS]

00:30:43 ◼   ► know totally I think the camera is a great example I think the other example [TS]

00:30:50 ◼   ► that's interesting in telling is the laser writer actually where Apple [TS]

00:30:56 ◼   ► actually was like when the preeminent printer manufacturers in the world by [TS]

00:31:01 ◼   ► that was that they were never a printer company like that was that was to enable [TS]

00:31:06 ◼   ► the Mac to enable desktop publishing all that all that sort of stuff but in both [TS]

00:31:11 ◼   ► are both are examples of in 1811 not so much but of products Apple made but by [TS]

00:31:19 ◼   ► no means define the company nobody thing yeah well as a printer and it all comes [TS]

00:31:24 ◼   ► back to the this story / stats dividing the tech world where might you know and [TS]

00:31:30 ◼   ► again this is super ancient history the laser stuff but my you know my [TS]

00:31:33 ◼   ► understanding of that is [TS]

00:31:35 ◼   ► Apple wanted others didn't even want to give them the printer business really i [TS]

00:31:39 ◼   ► mean you know they take the money and they sold for a lot of money but you [TS]

00:31:42 ◼   ► never know when they eventually got out there was nobody nobody was born without [TS]

00:31:46 ◼   ► for the Apple printers you know it was never really the company's heart was [TS]

00:31:50 ◼   ► never in it but it the gist of it was it couldn't get other companies to make [TS]

00:31:53 ◼   ► them they're like hey you guys can build these laser printers and yes they'll be [TS]

00:31:57 ◼   ► crazy expensive but look at the output we can do beautiful high resolution [TS]

00:32:03 ◼   ► output and everybody you know the industry was like a dot matrix is good [TS]

00:32:07 ◼   ► enough you know we don't need that you know where is the output was horrible [TS]

00:32:12 ◼   ► from dot matrix printers yeah it's absolutely horrible yeah it's great is [TS]

00:32:18 ◼   ► crazy to even think of that did you compare them but what's interesting [TS]

00:32:22 ◼   ► though is yet the laser radar was in Wikipedia articles released the same day [TS]

00:32:27 ◼   ► as PageMaker and it was way more expensive then was on the market but it [TS]

00:32:34 ◼   ► had AppleTalk be used by multiple people the per-user cost was lower like it's [TS]

00:32:40 ◼   ► funny you see almost all these characteristics of of a typical Apple [TS]

00:32:44 ◼   ► product wrapped up in a printer which is that a weird to think about but I think [TS]

00:32:47 ◼   ► the the rod takeaway is nobody thinks of Apple as a printer company and I'm [TS]

00:32:52 ◼   ► definitely not going to reference the ways a writer when I think about [TS]

00:32:55 ◼   ► analysis of the watch but on the same tone i think im not suree to be [TS]

00:33:01 ◼   ► referencing the iPod when you think about analysis either let's take a break [TS]

00:33:06 ◼   ► and I thank our first sponsor brand new sponsor really excited to have this a [TS]

00:33:11 ◼   ► cool app for the Mac called you bother I get the look that lower case letter you [TS]

00:33:17 ◼   ► capital be four bar upar upar it's a doc replacement for the Mac a doc [TS]

00:33:26 ◼   ► alternative if you will cuz you can really replace the doc but you can [TS]

00:33:31 ◼   ► configure it always take a power users stock so you can configure it like a dog [TS]

00:33:36 ◼   ► like the Apple dock but better or you can use it a lot some in something [TS]

00:33:41 ◼   ► that's more like a taskbar like from windows [TS]

00:33:43 ◼   ► so if you're a Windows convert and taskbar from Windows is one of the [TS]

00:33:48 ◼   ► things you really liked on Windows you miss it you bar is definitely something [TS]

00:33:51 ◼   ► to look at and even if you're a Mac user but you've always thought that the [TS]

00:33:55 ◼   ► window style taskbar the way that you can minimize in and and organized [TS]

00:33:59 ◼   ► windows and stuff like that and apps is more to your liking [TS]

00:34:03 ◼   ► also worth checking out all sorts of little touches the developer edward [TS]

00:34:10 ◼   ► power is is really really focused on the details his hobby of actually been [TS]

00:34:15 ◼   ► emailing he's is hubby is making mechanical watches which is just funny [TS]

00:34:21 ◼   ► that you know the timing that its watches but he does really really [TS]

00:34:24 ◼   ► amazing looking mechanical watches that he creates himself and it's like that [TS]

00:34:30 ◼   ► level of detail in your bar like the kind of thing you'd expect from [TS]

00:34:33 ◼   ► somebody's hobbies making high-end mechanical wrist watches so badges just [TS]

00:34:39 ◼   ► as one example of the sort of detail little red circles you get on an app [TS]

00:34:44 ◼   ► icon you bar does it in a way where no matter how many apps you have down there [TS]

00:34:49 ◼   ► in the bar the badge always stays at the size the treatable as opposed to Apple's [TS]

00:34:53 ◼   ► method where they just turned into little red dots in a corner of the [TS]

00:34:56 ◼   ► window you can read them that one example he's got a thing called activity [TS]

00:35:03 ◼   ► mode you hold down the Ctrl key on your keyboard and all the map tiles they [TS]

00:35:08 ◼   ► switch from having their name underneath which in itself is a difference from the [TS]

00:35:11 ◼   ► Apple App where you can actually have liked the name of the app the name of [TS]

00:35:15 ◼   ► the window that you've minimize down there with those names change when you [TS]

00:35:20 ◼   ► hold down the Ctrl key and a show you CPU and RAM usage internet so yeah it's [TS]

00:35:24 ◼   ► also a replacement for activity viewer so if you feel like there's an app that [TS]

00:35:29 ◼   ► mean you know you're worried that this would happen using them as CPU just put [TS]

00:35:33 ◼   ► your mouse over the bar hold down the Ctrl key and it shows you exactly what's [TS]

00:35:36 ◼   ► going on [TS]

00:35:37 ◼   ► sort of thing for everybody no of course not sort of thing for nerds who want to [TS]

00:35:42 ◼   ► run Activity Monitor awesome feature really really cool helps you kill any [TS]

00:35:48 ◼   ► time you have been advocates where did that sort of a PDF to force quit you [TS]

00:35:51 ◼   ► don't have to go hunting for it it just shows you right there in new bar want a [TS]

00:35:55 ◼   ► nap is unresponsive against a special background color so you can tell right [TS]

00:35:59 ◼   ► away [TS]

00:36:00 ◼   ► plenty of custom customizability tons of it there's a dark theme like dark mode [TS]

00:36:05 ◼   ► in Yosemite light theme that looks like the the menu bar in Mavericks you can [TS]

00:36:12 ◼   ► add apps files you can favorite [TS]

00:36:14 ◼   ► always show up instead of just showing you what's running version 2.0 came out [TS]

00:36:20 ◼   ► in July 2 already up to version 2.2 sex he's updating it regularly it's really [TS]

00:36:26 ◼   ► under heavy active development [TS]

00:36:30 ◼   ► bottom-line his goal is he's working to make this the doc replacement for OS 10 [TS]

00:36:35 ◼   ► so if you sort of user who wants to replace your doc you liked tinkering [TS]

00:36:38 ◼   ► with system utilities and stuff like that check out YouTube are normally [TS]

00:36:45 ◼   ► sells for 20 bucks but if you use the coupon code standard grouper all one [TS]

00:36:55 ◼   ► word standard grouper you get 50% off some meaning you can get it for just 10 [TS]

00:37:01 ◼   ► bucks and you can even better you can run in demo mode for four weeks so you [TS]

00:37:12 ◼   ► get for four weeks to try it out before you have to decide really cool utility [TS]

00:37:17 ◼   ► it's really well done I think anybody who loves it should check it out so my [TS]

00:37:24 ◼   ► thanks to you buyer for sponsoring show save 10 bucks with coupon standard River [TS]

00:37:30 ◼   ► standard I love that I prefer common brewery yeah [TS]

00:37:37 ◼   ► maybe the next week's could just go to browser software dot com that's BR aww [TS]

00:37:45 ◼   ► er s oft WA rei.com PRA wer [TS]

00:37:52 ◼   ► our software dot com and find out more and use that coupon code and save half [TS]

00:37:58 ◼   ► price half price for talk solicitors great deal so let's go back and let's [TS]

00:38:04 ◼   ► just get into the watch so you've had an involved take on a watch like you [TS]

00:38:12 ◼   ► mentioned earlier in the show that your initial take is that this it was too [TS]

00:38:16 ◼   ► unfocused and is starting to your pad what was your initial take much I think [TS]

00:38:22 ◼   ► I think your initial take represented an awful lot of people know for sure I mean [TS]

00:38:26 ◼   ► it's one of the most popular cause I had quite a while which which is funny cause [TS]

00:38:29 ◼   ► you're like oh you senior mine actually the feedback was very was very positive [TS]

00:38:35 ◼   ► in favor of that piece i'm not i'm not winning any brownie points by by by [TS]

00:38:39 ◼   ► switching basically a Christian was primarily about the event because I i I [TS]

00:38:45 ◼   ► wasn't there I obviously couldn't use the watch so it's hard to get too much [TS]

00:38:50 ◼   ► into the actual details but the event in general I compared and contrasted it to [TS]

00:38:55 ◼   ► previous new product introductions so going back to the iPod going back to the [TS]

00:39:01 ◼   ► iPhone and the iPad in all three cases Steve Jobs did a bit of exposition about [TS]

00:39:12 ◼   ► why this product needed to exist [TS]

00:39:15 ◼   ► what's the market what's the what's the problem people have what's out there [TS]

00:39:19 ◼   ► oh and here's our new thing and it happens to fit the market and take care [TS]

00:39:23 ◼   ► of problems in and all that sort of thing so that did happen with the watch [TS]

00:39:30 ◼   ► what happens the watches and stage and he said oh here's the next door you know [TS]

00:39:34 ◼   ► we're very excited we've been working very hard [TS]

00:39:37 ◼   ► here's the next the next chapter in Apple's story in a new movie popped up [TS]

00:39:41 ◼   ► you know I Q zoos great video is you're showing the initials and watch their [TS]

00:39:45 ◼   ► part sunscreen [TS]

00:39:46 ◼   ► but that that piece about why does this exists where in the market is a goal was [TS]

00:39:53 ◼   ► was missing and that was that I was concerning to me it was that concern was [TS]

00:39:59 ◼   ► amplified by the software demo which to my mind again going into the event I was [TS]

00:40:08 ◼   ► thinking this was an accompaniment to the iPhone that's why I was being the [TS]

00:40:12 ◼   ► iPhone this was my thinking going into it and in that way to make why are they [TS]

00:40:16 ◼   ► doing a demo that doesn't leverage the iPhone like they were searching for [TS]

00:40:19 ◼   ► movies on the watch they were working at all these photos on the watch like we [TS]

00:40:22 ◼   ► have an iPhone in your pocket why when she used that to do this sort of stuff [TS]

00:40:26 ◼   ► and so I might this demos kinda weird they didn't say why this has me a little [TS]

00:40:33 ◼   ► worried about the about the whole concept yeah I completely so why would I [TS]

00:40:40 ◼   ► want to buy this [TS]

00:40:41 ◼   ► Why Why What What do you know what is the job to be done to to use the I was [TS]

00:40:48 ◼   ► gonna say horace but I guess he took that from her since then click [TS]

00:40:52 ◼   ► Christians but you know it's just a way to put in context but yet what what what [TS]

00:40:57 ◼   ► are you hiring the watch to do and I don't think they answered that but I and [TS]

00:41:02 ◼   ► I'm again [TS]

00:41:04 ◼   ► time will tell on this front it's either a sign that that they have lost focus [TS]

00:41:10 ◼   ► post jobs and it is the first you know we're really gonna look back at that [TS]

00:41:16 ◼   ► introduction event as the first warning sign that Apple is in trouble and is [TS]

00:41:21 ◼   ► going to isn't going to do the same good job with a new an altogether new product [TS]

00:41:26 ◼   ► as they did before or it'll be forgotten and it was cuz it was it was on purpose [TS]

00:41:32 ◼   ► either it's either one or the other [TS]

00:41:36 ◼   ► either they purposefully left it largely mysterious and they're gonna save that [TS]

00:41:40 ◼   ► why or what I presumed to be the event in January or February where they're [TS]

00:41:46 ◼   ► going to say ok now it's going on sale and here's everything you need to know [TS]

00:41:51 ◼   ► about it [TS]

00:41:52 ◼   ► all the prices all the features here's what the SDK can do you know all of that [TS]

00:41:57 ◼   ► stuff is going to come in a separate event and that they did this sort of [TS]

00:42:02 ◼   ► Caesar event for strategic reasons that will be clear after them watch actually [TS]

00:42:09 ◼   ► comes out cuz that's the best to me that's the best way they like the [TS]

00:42:13 ◼   ► difference between a preview that supposed to tell you everything you need [TS]

00:42:17 ◼   ► to know to make you want to go see this movie or a teaser thats just supposed to [TS]

00:42:21 ◼   ► put the movie in their head that know that so that's that's a good analogy to [TS]

00:42:27 ◼   ► do you think about it I think there's also another explanation to I think it's [TS]

00:42:30 ◼   ► possible in January 27 not not as clear as it could be in the reason that is is [TS]

00:42:38 ◼   ► actually I cheated when I did that new product introduction because I didn't [TS]

00:42:45 ◼   ► include the Mac and actually did go back and watch the Mac event but it didn't it [TS]

00:42:51 ◼   ► didn't fit as neatly as the if you actually go back the Mac introduction [TS]

00:42:57 ◼   ► was almost identical to the watch introduction it was good job saying [TS]

00:43:02 ◼   ► we've been working super hard this sort of thing and then like there's this long [TS]

00:43:06 ◼   ► like what what's the what's the what's the song you know the [TS]

00:43:11 ◼   ► end US suppliers like that [TS]

00:43:18 ◼   ► onl that right right it wasn't the one from 2001 it was the chariots of fire [TS]

00:43:22 ◼   ► sauce yeah I think that I think so at all never did you move via wash actually [TS]

00:43:26 ◼   ► was for copyright reasons like them all the music was taken out but if I [TS]

00:43:31 ◼   ► recalled that that's what it was and then he pulled her review reveals the [TS]

00:43:35 ◼   ► Mac like he was very it's funny like you actually ended up being a lot like the [TS]

00:43:40 ◼   ► watch and I'm not sure that's a great president of us in the long run the Met [TS]

00:43:45 ◼   ► turned out well but as we just discussed it had a bit of a struggle at the [TS]

00:43:48 ◼   ► beginning but at the same time if if you look back at the iPhone nothing in that [TS]

00:43:54 ◼   ► event was actually very pertinent to the will use iPhones today and that didn't [TS]

00:44:01 ◼   ► make the event a bad event to remains an amazing event kind of like Steve Jobs [TS]

00:44:06 ◼   ► like all time on the all-time great get worse it's it's number one but at the [TS]

00:44:12 ◼   ► same time when you're creating a platform when you're creating a new [TS]

00:44:16 ◼   ► thing that that is going to create all kinds of new opportunities it's almost [TS]

00:44:22 ◼   ► by definition impossible to know the beginning with that are going to be [TS]

00:44:26 ◼   ► remembering Steve Jobs and others confuse there's contentious use UPS did [TS]

00:44:29 ◼   ► or didn't want the App Store I'm in the camp that believes he did not want it he [TS]

00:44:33 ◼   ► thought that Apple can meet all the needs that the phone are to serve when [TS]

00:44:37 ◼   ► actually that wasn't even close to being true and I think there's a way to look [TS]

00:44:42 ◼   ► at this watch event and that Apple maybe they didn't articulate as well as they [TS]

00:44:45 ◼   ► could have but they're they're not they now realize that they know that we [TS]

00:44:49 ◼   ► create platforms there's no way we can ever even fully know what this is going [TS]

00:44:53 ◼   ► to do and we've created a foundation for something really great [TS]

00:44:59 ◼   ► I am of the opinion I think it's pretty clear he didn't want an app store in [TS]

00:45:04 ◼   ► 2008 which is when the actual absurd came out I think that his I think he did [TS]

00:45:09 ◼   ► I i I think they must have known that eventually they would do it but I think [TS]

00:45:15 ◼   ► that he thought it was a this does not need to be a top priority for the next [TS]

00:45:19 ◼   ► year you know we've got so many things to do in this first phone is so you know [TS]

00:45:26 ◼   ► has so much room for improvement that the last thing we need to worry about is [TS]

00:45:29 ◼   ► the App Store SDK angle right and all the women that imposes on you and I [TS]

00:45:35 ◼   ► think that if you had had if we could go back in time and have honest discussion [TS]

00:45:40 ◼   ► with Steve Jobs in the summer of 2007 you know and people started jailbreaking [TS]

00:45:45 ◼   ► an hour I mean like in July I mean like weeks after the thing came out like to [TS]

00:45:51 ◼   ► me that story is one of the great things in in indeed Mac development history was [TS]

00:45:56 ◼   ► the way that you know the first couple of developers who jumped on that I mean [TS]

00:46:03 ◼   ► like the first version of Twitter effect was written before there was an SDK [TS]

00:46:09 ◼   ► hockenberry had a version of Twitter client running on the iPhone before [TS]

00:46:12 ◼   ► there was an SDK I love that but the demand it was just i i think he did [TS]

00:46:20 ◼   ► underestimate how badly the people who became indeed pilots developers wanted [TS]

00:46:25 ◼   ► to be able to do that but I do think you're right to that he you know the [TS]

00:46:30 ◼   ► nature of his personality was such that he assumed that his he wanted the phone [TS]

00:46:34 ◼   ► did do was what most people would want to do and it would cover a broader swath [TS]

00:46:39 ◼   ► of you know why people would want it and that's what's so interesting about this [TS]

00:46:44 ◼   ► is a lot of people were disagreeing with me now so my position now has evolved to [TS]

00:46:49 ◼   ► the I i dont think Apple is making in [TS]

00:46:51 ◼   ► accessory I think they're making a new platform are more white people disagree [TS]

00:46:56 ◼   ► with that one [TS]

00:46:58 ◼   ► want the Apple defined vision they wanted super clear what it's going to do [TS]

00:47:02 ◼   ► but in the end they referencing in I did the same things are not liked by any [TS]

00:47:08 ◼   ► means [TS]

00:47:08 ◼   ► criticizing a very valid point of view they reference kind of like the iPhone [TS]

00:47:13 ◼   ► but Steve Jobs vision for the iPhone ended up being too small in a lot of [TS]

00:47:20 ◼   ► ways i mean that that that's not true in a big sense but in this kind of narrow [TS]

00:47:24 ◼   ► sense about what ought to run on it and win you are to enable of that stuff to [TS]

00:47:31 ◼   ► run on it not just not just too small in the 3.5 inch too small in the conceptual [TS]

00:47:38 ◼   ► ratings actually end and you know it is a grade for all 40 for the kind of [TS]

00:47:46 ◼   ► pining that this sort of talk can inspire for Steve Jobs and for his way [TS]

00:47:52 ◼   ► of interesting products in the way he was such a master it's textbook like [TS]

00:47:57 ◼   ► this isn't like particularly Steve Jobs just did better than anybody else like [TS]

00:48:00 ◼   ► use the best salesman in the world like you have this problem you're right I do [TS]

00:48:05 ◼   ► that problem [TS]

00:48:06 ◼   ► work at the competition they don't really work man lol suck [TS]

00:48:10 ◼   ► went to be great if there is something that mental your needs to be Asamoah who [TS]

00:48:13 ◼   ► is introduced here's my money taken just walked you through that so perfectly and [TS]

00:48:20 ◼   ► I do think that in some ways missing but at the end the day the needs he ended up [TS]

00:48:27 ◼   ► selling weren't the ones that were actually key to the product remained a [TS]

00:48:30 ◼   ► wildly broadly successful but they were good enough to get it off the ground I [TS]

00:48:36 ◼   ► mean and you know what those those things are still reflected in the [TS]

00:48:40 ◼   ► default dark of the iPhone today right [TS]

00:48:46 ◼   ► the Steve Jobs iPod iPhone iPad I said I but I'm an iPhone the dock before I [TS]

00:48:54 ◼   ► absent the bomb phone mail [TS]

00:48:58 ◼   ► Safari and was called iPod back then that's where I started getting tripped [TS]

00:49:03 ◼   ► up and now it's music that's what he wanted right he wanted a device that [TS]

00:49:07 ◼   ► plays music and it would be a cellphone any kid throw out whatever piece of [TS]

00:49:13 ◼   ► garbage from Motorola was using at the time he could do is email and he could [TS]

00:49:18 ◼   ► browse the web and there you go there's the product and that was awesome that [TS]

00:49:22 ◼   ► were alone would have been enough right and the thing is like I think Apple but [TS]

00:49:27 ◼   ► it would have been enough would've been enough to make it compelling product it [TS]

00:49:30 ◼   ► would not have been enough to make it a world-changing product which is what it [TS]

00:49:34 ◼   ► has eventually become right now that that's exactly and I think the reason [TS]

00:49:40 ◼   ► why in this is what makes the watch interesting is Apple actually in some [TS]

00:49:44 ◼   ► ways has has some of those pieces they're like there's a slight return for [TS]

00:49:48 ◼   ► Catholic the three things like the great timepiece its health and physical [TS]

00:49:52 ◼   ► fitness is like the most personal communications device or something like [TS]

00:49:56 ◼   ► that with 3:03 a.m. so the fact that I can't remember it is indicative now the [TS]

00:50:04 ◼   ► personal [TS]

00:50:06 ◼   ► maybe the personal communication right that the three things that they're kind [TS]

00:50:09 ◼   ► of selling a watch on it at the event this month of water fitness tracking [TS]

00:50:14 ◼   ► time telling yup and the personal communication why would the thing is [TS]

00:50:22 ◼   ► those like I mean even more so than the phone like the use case for the phone [TS]

00:50:27 ◼   ► was so obvious radio just to make a better for just to make a better phone [TS]

00:50:31 ◼   ► would have been enough to sell a lot just to make a better Nike FuelBand is [TS]

00:50:37 ◼   ► not enough to sell because the the you're not compete with the iPad just to [TS]

00:50:43 ◼   ► make a better music player was enough to sell but because what was the [TS]

00:50:48 ◼   ► alternative to carry your computer around the alternative was was a [TS]

00:50:52 ◼   ► non-starter the alternative to watches to use the phone in your pocket like the [TS]

00:50:57 ◼   ► the the competition for even considering buying a watch in the first place is far [TS]

00:51:04 ◼   ► steeper today than it was for any any product except maybe the iPad is by the [TS]

00:51:10 ◼   ► best [TS]

00:51:11 ◼   ► is is probably the best comparison here like why would you buy an iPad if you're [TS]

00:51:14 ◼   ► ready if you already have a map and so for that reason is I i this is the [TS]

00:51:20 ◼   ► biggest change my mind like I think Apple releasing up focused product would [TS]

00:51:24 ◼   ► have been a niche product that would never get great traction because it [TS]

00:51:28 ◼   ► would never be the Delta over just point for your pocket never been great enough [TS]

00:51:33 ◼   ► like they needed a swing for the fences and it's probably raising risk right but [TS]

00:51:37 ◼   ► the way you do a great return is by taking on greater risk and I think [TS]

00:51:40 ◼   ► that's what Apple's done I very very very much in agreement with that i think [TS]

00:51:47 ◼   ► is your PC or peace actually your own piece that triggered this particular [TS]

00:51:52 ◼   ► realizations I i'm glad you're here in agreement which phone he's the [TS]

00:51:58 ◼   ► observations on initial observations on the phone basically you kept you kept [TS]

00:52:02 ◼   ► referring to the fact that if Apple would have only done like notifications [TS]

00:52:08 ◼   ► interactive device you've been worried about the future of the company or [TS]

00:52:10 ◼   ► something along those lines like why is he being so hyperbolic and then I i [TS]

00:52:15 ◼   ► basically thought about it like well that that triggered that's what [TS]

00:52:19 ◼   ► triggered me thinking through like what if they only did this will be the [TS]

00:52:23 ◼   ► implications of that and as my pieces they only did that they're actually be a [TS]

00:52:27 ◼   ► lot of long-term negative effects from limiting the potential the platform to [TS]

00:52:33 ◼   ► winning the potential market all would be bad for very bad for Apple and which [TS]

00:52:39 ◼   ► is why I think they rejected that approach and I presume was your your [TS]

00:52:43 ◼   ► thinking as well yeah I think so a little thing just a side note one thing [TS]

00:52:50 ◼   ► that they've said publicly I think they said it at the event or at least they [TS]

00:52:55 ◼   ► said it after the event in like on the record [TS]

00:52:58 ◼   ► statement not like off the record and then I think Tim Cook repeated it in his [TS]

00:53:02 ◼   ► interview with Charlie Rose which was excellent [TS]

00:53:06 ◼   ► really really interesting just one of the best interviews I've ever seen with [TS]

00:53:11 ◼   ► anybody related to Apple ever but they came out and said that they've been [TS]

00:53:18 ◼   ► working on this for three years and they never [TS]

00:53:22 ◼   ► ever say stuff like they are super secretive about how long they've been [TS]

00:53:26 ◼   ► working on stuff they never said how long they were working on the iPhone and [TS]

00:53:30 ◼   ► it took years and stuff that was I think mostly off the record for it to come out [TS]

00:53:36 ◼   ► that way that the iPhone came about was that they were working on a tablet and [TS]

00:53:41 ◼   ► the tablet got pretty cool and then they had this moment where they were like [TS]

00:53:45 ◼   ► wait a second screw this tablet size for now let's take this tack and shrink it [TS]

00:53:50 ◼   ► can we shrink it to be a phone bill there's the phone they don't they don't [TS]

00:53:55 ◼   ► they never talked about that because they don't want people to know how they [TS]

00:53:59 ◼   ► were right there is something part of the new Tim Cook Apple is the simple [TS]

00:54:04 ◼   ► fact that they said that they've been working on this for three years and I [TS]

00:54:08 ◼   ► can't help but think that part of that is that they kind of wanna say this [TS]

00:54:13 ◼   ► whole thing is after steve has three years is a long ago steve Jobs died like [TS]

00:54:20 ◼   ► I don't think that's a coincidence that they're saying that publicly and it's a [TS]

00:54:25 ◼   ► way of saying that I I think it's a sign of confidence in the watch but they're [TS]

00:54:29 ◼   ► setting it up in advance that they think this thing is they're on to something [TS]

00:54:32 ◼   ► they think it's going to be huge and they don't want people to say well but [TS]

00:54:37 ◼   ► Steve Jobs invented as part of the last thing he invented now show me something [TS]

00:54:41 ◼   ► that you can invent you know without Steve Jobs that's interesting piano [TS]

00:54:44 ◼   ► makes total sense so for example I remember when I got to take that and [TS]

00:54:49 ◼   ► tenant or after antennagate and they took a bunch of us back into their [TS]

00:54:53 ◼   ► antennae testing lab we got to see you know these cool chambers where they test [TS]

00:55:01 ◼   ► these things [TS]

00:55:03 ◼   ► forget the guy's name is the the antenna engineer who led the tour and he was a [TS]

00:55:09 ◼   ► little nervous he did great but he was a little nervous because he just is not [TS]

00:55:12 ◼   ► used to speaking to the press is you know is an Apple employee he says the [TS]

00:55:15 ◼   ► last thing he does speak to the press and you know a week prior you know he [TS]

00:55:21 ◼   ► had no idea it was like this antenna thing blew up and within the course of a [TS]

00:55:24 ◼   ► week now here he is leading twenty people around Apple's you know lab and [TS]

00:55:32 ◼   ► Schiller and Katie cotton were were part of the group to but they you know just [TS]

00:55:35 ◼   ► walking around sort of supervising and somebody asked at one point they were [TS]

00:55:41 ◼   ► talking about the external antenna design which was brand new on the iPhone [TS]

00:55:47 ◼   ► 4 nobody else had ever done it and initial reaction from a whole bunch of [TS]

00:55:52 ◼   ► people as well that's a stupid idea the reason nobody else does that is it a bad [TS]

00:55:55 ◼   ► idea and then the antennagate thing came up and he said he touches here and you [TS]

00:56:00 ◼   ► lose your cell phone and they relate see told you terrible idea [TS]

00:56:04 ◼   ► Apple is terrible engineering company about what we're talking about it with [TS]

00:56:08 ◼   ► him on the tour and somebody I know but you know one of the writers asked what [TS]

00:56:13 ◼   ► how long have you guys been working on that antenna design and he was gonna [TS]

00:56:17 ◼   ► answer honestly and Schiller immediately jumped in and said we're not going to [TS]

00:56:21 ◼   ► talk about how long we've been working on the antenna design I mean like just [TS]

00:56:25 ◼   ► come right off it was sort of an awkward moment because it was something they did [TS]

00:56:30 ◼   ► not want to say you know they wanted to say how the you know this antenna is [TS]

00:56:34 ◼   ► actually is a good designed trust us you know this is going to work out this this [TS]

00:56:39 ◼   ► issue within 10 uation when you touch it at the wrong spot is a real thing but [TS]

00:56:43 ◼   ► it's not that big a deal but there is no way that they were going to mention how [TS]

00:56:47 ◼   ► long that this guy had been working on an external antenna design be added as [TS]

00:56:52 ◼   ► interesting a Reuben and that's just the antenna design let alone saying you know [TS]

00:56:56 ◼   ► we've made from scratch to shipping i watchin three-year are able watchin [TS]

00:57:01 ◼   ► three years ya know for sure i mean the the whole Apple PR things interesting [TS]

00:57:06 ◼   ► when he mentioned that two of the labs a robot in my daily update this week where [TS]

00:57:12 ◼   ► that it now that was a good twenty two days I think after [TS]

00:57:16 ◼   ► ur the antennagate story first broke I'm busy photo of all places where is this [TS]

00:57:23 ◼   ► week two days after the mint iPhone story broke the iraqi people tours of [TS]

00:57:28 ◼   ► the labs I think they're really learned their lesson on getting ahead getting [TS]

00:57:33 ◼   ► ahead of such things we did she take to interrupt the watch to talk about than [TS]

00:57:39 ◼   ► Benghazi gate I mean I thought I think antennagate is probably the best way to [TS]

00:57:45 ◼   ► think about it i mean the iPhone 4 was on sale until I think a week ago and it [TS]

00:57:51 ◼   ► sold hundreds of millions of units right arm and I think that's pretty much all [TS]

00:57:54 ◼   ► that needs to be said I mean the idea that Apple would not would not be aware [TS]

00:57:58 ◼   ► or a tested this sort of thing is preposterous and given their track [TS]

00:58:04 ◼   ► record I very well indeed and benefit out in a guy as someone who has [TS]

00:58:10 ◼   ► criticized Apple in in various forms like I'm not it's it's preposterous to [TS]

00:58:15 ◼   ► suggest that they didn't know or didn't have a particular tolerance that the [TS]

00:58:20 ◼   ► reason the reason it takes any hold though is that it plays into the [TS]

00:58:25 ◼   ► misconceptions stereotype of Apple right that they would do something like make [TS]

00:58:30 ◼   ► an antenna design that looks awesome and save space to make the device dinner but [TS]

00:58:35 ◼   ► then have it not even be able to make phone calls like that's the worst you [TS]

00:58:38 ◼   ► know the worst stereotype of Apple you can imagine and it's such a delicious [TS]

00:58:44 ◼   ► sound-bite you know world-famous I found new new model can't make phone calls it [TS]

00:58:52 ◼   ► sounds so amazing and then there you know it it's the perfect type thing for [TS]

00:58:56 ◼   ► broadcast right the TV people really are the ones that made that catch fire and [TS]

00:59:03 ◼   ► the band thing has exactly the same you know Apple so desperately 100 or [TS]

00:59:09 ◼   ► desperate but over interested obsessed with making devices thinner made a phone [TS]

00:59:16 ◼   ► so thin that it bend when you put in your pocket right now I think I I think [TS]

00:59:21 ◼   ► the the key thing too is as you just said like there was an antenna issue [TS]

00:59:26 ◼   ► it's just it is the issue of bones on the Verizon iPhone came out six months [TS]

00:59:30 ◼   ► later there was a different antenna design and so it's not to say that [TS]

00:59:36 ◼   ► there's not a problem I don't think either just saying that i mean clearly [TS]

00:59:39 ◼   ► you know mat mat Honan anything and wired in his his phone bank tonight we [TS]

00:59:44 ◼   ► have no reason to doubt him but at the same since I would imagine if the six [TS]

00:59:50 ◼   ► plus as so whatever it's called next year comes out that there's going to be [TS]

00:59:55 ◼   ► something slightly different in the chassis or even right now the changes [TS]

00:59:59 ◼   ► now 222 restricted but the same time I go there is a very wide canyon between [TS]

01:00:05 ◼   ► there are very isolated circumstances where this might happen to oh my god the [TS]

01:00:10 ◼   ► house on fire that's coming down and I think that that's what's so frustrating [TS]

01:00:14 ◼   ► about about these sort of gates yeah well it's it's that that that adage that [TS]

01:00:23 ◼   ► it requires an order of magnitude more effort to refute bullshit than it does [TS]

01:00:29 ◼   ► to create it it's so hard it's the fact that it's bullshit that makes it so hard [TS]

01:00:35 ◼   ► to refute you know like comparing contrast with the 8.01 iOS update that [TS]

01:00:41 ◼   ► affectively bricked a bunch of iPhone sixes I mean I think Apple said that it [TS]

01:00:46 ◼   ► affected about [TS]

01:00:46 ◼   ► wound up it was out in the wild and wound up affecting like forty or fifty [TS]

01:00:50 ◼   ► thousand pounds [TS]

01:00:52 ◼   ► which is I guess good compared to those you know 200 million people using [TS]

01:00:56 ◼   ► iPhones in the world but still forty or fifty thousand people who just within [TS]

01:01:00 ◼   ► the last week have spent upwards of six seven eight hundred dollars on a new [TS]

01:01:05 ◼   ► phone had a software update that rendered the phone [TS]

01:01:08 ◼   ► unusable and it was a solution they did have to take it back it wasn't like the [TS]

01:01:13 ◼   ► phones will permit you know you just had to go through the hassle of downloading [TS]

01:01:16 ◼   ► it in iTunes syncing it to a PC and I'm sure that's actually also above beyond [TS]

01:01:20 ◼   ► the technical can have many users and so some people probably did have to go to a [TS]

01:01:25 ◼   ► store you know go to an Apple store and get it fixed but it was a real issue is [TS]

01:01:30 ◼   ► a real problem it was an actual botched iOS update and Apple you know issued a [TS]

01:01:35 ◼   ► statement it said we're really sorry we screwed this up this was terrible sorry [TS]

01:01:40 ◼   ► we're working on a fix as fast as we can [TS]

01:01:42 ◼   ► sorry we still we mentioned it was sorry and it was over you know that said it [TS]

01:01:48 ◼   ► was a real issue they dealt with it everybody kept it in perspective because [TS]

01:01:51 ◼   ► it was real right and its I don't know why I said this would mark of the folks [TS]

01:01:57 ◼   ► in a Marco and his wife had this problem but with the iPhone 4 there was an [TS]

01:02:01 ◼   ► actual really bad technical problem which was the sensors that you know one [TS]

01:02:07 ◼   ► day when you hold up your face [TS]

01:02:08 ◼   ► member that it was they did not work correctly at all and that was a real [TS]

01:02:14 ◼   ► thing and it was really affecting people with the phone and there was nothing you [TS]

01:02:18 ◼   ► could do you know it's you know it was a real thing and it got like 11 thousand [TS]

01:02:25 ◼   ► the publicity that the antenna thing then you know in meanwhile a you said [TS]

01:02:29 ◼   ► the iPhone 4 was on sale until two weeks ago in some parts of the world GSM not [TS]

01:02:36 ◼   ► the Verizon the GSM iPhone 4 with an absolutely unchanged antenna [TS]

01:02:41 ◼   ► was on sale until last week told you know is tremendous numbers for years and [TS]

01:02:48 ◼   ► years and years and everybody just sort of forgot it but yet people still bring [TS]

01:02:51 ◼   ► it up on Twitter lessees use Diaz even brought up as a kid somebody said [TS]

01:02:56 ◼   ► something like this is the worst part of tech press and he was like the worst [TS]

01:02:59 ◼   ► part is you know people like grouper who still denied denied antennagate people [TS]

01:03:06 ◼   ► are still hung up on that people still think that there was like in their [TS]

01:03:10 ◼   ► twisted view of history they think Apple had a phone that couldn't make phone [TS]

01:03:14 ◼   ► calls and everybody just brush it under the rug yeah I know that there's always [TS]

01:03:19 ◼   ► a lack of connie was interesting is a gamble in some ways it has benefited [TS]

01:03:23 ◼   ► right because they they weren't criticized for the sense of the iPhone 4 [TS]

01:03:27 ◼   ► and this week in you could argue they've gotten less criticism they deserve for [TS]

01:03:31 ◼   ► the 8.0 points 1 update which that's a terrible terrible bug and it is very [TS]

01:03:38 ◼   ► concerning about how that gets released and there's there's a wide like there's [TS]

01:03:44 ◼   ► so much potential for actually real serious investigation in criticism as [TS]

01:03:49 ◼   ► opposed to your bullshit outings and was named crap that Bloomberg called Black [TS]

01:03:55 ◼   ► there there it is a very real issue I think part of the reason it was it was [TS]

01:03:59 ◼   ► not really focused on was because everyone's talking about bending and it [TS]

01:04:05 ◼   ► is in that it's frustrating as someone you know that what once if you want [TS]

01:04:12 ◼   ► Apple to create good products you should be way more worried about a point open [TS]

01:04:15 ◼   ► one in my opinion should be worried about the bending yeah because it's the [TS]

01:04:20 ◼   ► sort of thing that could happen you know feels like it could happen and we could [TS]

01:04:23 ◼   ► happen to me i i happened to not been paying attention at the time that it was [TS]

01:04:26 ◼   ► out in wild and by the time I was I knew not you know to ignore the update [TS]

01:04:32 ◼   ► but I could have easily installed that and the other thing I think long-term [TS]

01:04:38 ◼   ► that that issue you know that the 801 update does that I think it's harmful is [TS]

01:04:43 ◼   ► it puts the seed out there that hey be careful of of updating your iPhone [TS]

01:04:48 ◼   ► because it could be ruined and then it makes some number of people less [TS]

01:04:53 ◼   ► reluctant to stay up to date which hurts apple and developers in the long run by [TS]

01:04:58 ◼   ► you know increasing fragmentation that that's a that's a great point and no [TS]

01:05:05 ◼   ► real point but you know again lost lost in the shuffle of the Great Bend gate [TS]

01:05:11 ◼   ► scandal 2014 yeah and at the Benghazi name is funny for some reason I just [TS]

01:05:18 ◼   ► can't get over stuck with a stuck with bent gate I think that that the real [TS]

01:05:25 ◼   ► Benghazi I think it's such an overblown fake scandal not added the tragedy of [TS]

01:05:29 ◼   ► people dying is not serious but the idea that there's anything that was being [TS]

01:05:33 ◼   ► covered up is just a bunch of right-wing nonsense but the people who believe it I [TS]

01:05:37 ◼   ► really really into it and think it's the most important under reported political [TS]

01:05:42 ◼   ► story of the entire Obama administration and I guess it best to stay away from [TS]

01:05:47 ◼   ► joking about it so if you're out there and you're offended by me [TS]

01:05:50 ◼   ► joking about it I retract the joke cuz it's not that funny joke was just so [TS]

01:05:56 ◼   ► happens though that it's such it is it verbally at work so well you just put a [TS]

01:06:01 ◼   ► DNR and it's always live in again whether the ten-foot pole but it only [TS]

01:06:09 ◼   ► works as a joke though if everybody sees the real Benghazi scandal the way I do [TS]

01:06:15 ◼   ► as a completely overblown hype whereas if there's you know twenty percent of [TS]

01:06:20 ◼   ► the people listening to the show [TS]

01:06:22 ◼   ► think it's actually an outrage and a tremendous kindled in the you know has [TS]

01:06:28 ◼   ► the wrong effect because it makes it seem as though you know the been gate is [TS]

01:06:32 ◼   ► bending it is a real issue right now I that's exactly it and I i that's the [TS]

01:06:37 ◼   ► same reason I've been using bengay as well which is my name [TS]

01:06:44 ◼   ► take another break here thank our next sponsor and it's our good friends at [TS]

01:06:54 ◼   ► fracture for a CT ure everything all of photos we take me over to her talking [TS]

01:07:02 ◼   ► about that digital cameras and all the photos we take with their iPhones how [TS]

01:07:06 ◼   ► sad is it that they all all of them end up trapped somewhere like your camera [TS]

01:07:09 ◼   ► roll on the phone or an Instagram feed and we end up looking at him on these [TS]

01:07:15 ◼   ► tiny little well I guess for now some of this phone screens her so tiny but [TS]

01:07:19 ◼   ► they're still relatively small I know we lost some with them when we stop getting [TS]

01:07:25 ◼   ► photos printed and having something we can handle all fracture that's exactly [TS]

01:07:30 ◼   ► what they do you send them your digital photos they print them directly on pure [TS]

01:07:36 ◼   ► glass so it's not like a piece of paper in a frame with glass in front of it [TS]

01:07:40 ◼   ► they actually print on the glass i've i've said that every time I say it it's [TS]

01:07:45 ◼   ► the same sort of effect like with these phones the way that the iPhone keeps [TS]

01:07:49 ◼   ► getting the pixels closer and closer to looking like pixels on glass as opposed [TS]

01:07:54 ◼   ► to pixels under glass that's the effect of tractor as with photos it looks like [TS]

01:07:59 ◼   ► photos on glass which is really what it is and it's a really cool effect they [TS]

01:08:04 ◼   ► come with a foam back that's ready to mount right out of the box you don't [TS]

01:08:09 ◼   ► have to take it in and get a frame put it in a frame and then hanging you just [TS]

01:08:13 ◼   ► buy your fracture it shows up you open the cardboard box and there it is ready [TS]

01:08:17 ◼   ► to hang on your wall [TS]

01:08:18 ◼   ► ready to to put it up on your desk or everyone put these photos such a great [TS]

01:08:24 ◼   ► service really really impressed with the quality of the output we have a bunch of [TS]

01:08:29 ◼   ► them here at home [TS]

01:08:31 ◼   ► also an amazing gift really great gift you know for family members if you want [TS]

01:08:37 ◼   ► to send you know grandparents pictures of the kids or stuff like that and it's [TS]

01:08:41 ◼   ► also a real cool talking point where they're like well and once they see how [TS]

01:08:44 ◼   ► it you know it's actually this thing printed on glass nobody out there were [TS]

01:08:48 ◼   ► words heard of these guys it so it it makes you seem like you're you're [TS]

01:08:51 ◼   ► totally in the know of like this amazing stuff really great gift and they have [TS]

01:08:57 ◼   ► called code just for listeners of the show [TS]

01:09:00 ◼   ► Gruber GRU BER just my last name and you'll save 20% off any order they've [TS]

01:09:06 ◼   ► got all sorts of sizes from little five by five ones to really big ones as big [TS]

01:09:11 ◼   ► as you could want all sorts of sizes really great service really great output [TS]

01:09:17 ◼   ► so use the coupon code grouper you'll save 20% off and go check them out at [TS]

01:09:22 ◼   ► their website for actor me.com fracture me.com and remember that code grouper my [TS]

01:09:30 ◼   ► thanks to fracture so so I think I we've been a little over the place on the [TS]

01:09:35 ◼   ► watch but I've been I've been very popular I personally have been all over [TS]

01:09:39 ◼   ► the place I written four pieces now that of you know there's kind of an arc where [TS]

01:09:44 ◼   ► I i'm or oppose all the way to I think this is really ambitious effort into the [TS]

01:09:49 ◼   ► future I i'm only written in the one you've written a couple to few pieces [TS]

01:09:56 ◼   ► with commentary like I think I speak for a lot of your readers that these curious [TS]

01:10:03 ◼   ► unlike the groomer exposition of out the watch [TS]

01:10:07 ◼   ► so we're going my way i thought id I thought it had something we could go a [TS]

01:10:10 ◼   ► second follow-up and I'm still it's still like liquid state it's not [TS]

01:10:15 ◼   ► solidified but you know this why do the show it can talk me through it [TS]

01:10:20 ◼   ► bottom line here we are an hour and ten minutes into the show his thesis [TS]

01:10:24 ◼   ► statement visa statement is [TS]

01:10:26 ◼   ► Apple watch I believe is intended to be a completely standalone platform for [TS]

01:10:33 ◼   ► compute personal computing and its relationship to the iPhone this is not [TS]

01:10:39 ◼   ► wholly original I've heard other people say this you know speculate but I try to [TS]

01:10:43 ◼   ► put it very clearly its relationship to the iPhone is very much analogous to the [TS]

01:10:48 ◼   ► original iPhones relationship to iTunes running on your PC or Mac right when you [TS]

01:10:54 ◼   ► got the first iPhone in 2007 you can even activated without iTunes you had to [TS]

01:10:57 ◼   ► actually plug it into your computer and run iTunes and activated on AT&T through [TS]

01:11:03 ◼   ► your Mac it was you know that they just didn't have the full stack didn't have [TS]

01:11:09 ◼   ► everything ready to go for it to be the standalone device that it is today you [TS]

01:11:15 ◼   ► can be a fully functioning iPhone user with no other computer products or you [TS]

01:11:22 ◼   ► know you could just use it with an iPad and never pair of the two and your [TS]

01:11:26 ◼   ► backups go to the cloud for software updates come over the Howard and you [TS]

01:11:32 ◼   ► never never connected to a Mac or PC I think that's a relationship the watch [TS]

01:11:37 ◼   ► will have the phone where eventually it will do for WiFi and eventually it'll [TS]

01:11:42 ◼   ► have a SIM card and will do so your networking and that doesn't mean you [TS]

01:11:49 ◼   ► know and again this comes to one of the topics on ATP like Marcos things never [TS]

01:11:53 ◼   ► bet against the smartphone and that's a good point that the smartphone is sort [TS]

01:11:57 ◼   ► of an optimal it's sort of an endpoint you know obviously you know the size can [TS]

01:12:03 ◼   ► fluctuate a little bit but the basic idea of the thing that you can carry in [TS]

01:12:07 ◼   ► your pocket [TS]

01:12:08 ◼   ► don't bet against it you know there are some of us myself included who thought [TS]

01:12:11 ◼   ► that the iPad might grow to be bigger than the iPhone or at least grow to be [TS]

01:12:15 ◼   ► the same size and it's not it's super successful tablets are huge deal the [TS]

01:12:20 ◼   ► iPad is the most successful and it is very successful but it is not as popular [TS]

01:12:24 ◼   ► in the United successful as the phone so I wouldn't say that when I say that the [TS]

01:12:30 ◼   ► watch will be a stand-alone platform that [TS]

01:12:33 ◼   ► need a phone that doesn't mean that everybody is going to ditch their iPhone [TS]

01:12:36 ◼   ► and just do everything on the watch I just think it means so that some people [TS]

01:12:41 ◼   ► they could that they won't have they don't they won't need to carry a phone [TS]

01:12:44 ◼   ► in a pocket so I i I completely agree I i've set actually made the same analogy [TS]

01:12:53 ◼   ► on a previous version of exponent I wear my co-host vehemently disagrees and we [TS]

01:13:00 ◼   ► definitely got into it but I think the the the phone for the watch is an [TS]

01:13:07 ◼   ► implementation detail and I think that's that's critical to understanding the way [TS]

01:13:13 ◼   ► out pool I think introduced it is because it would imagine Apple had [TS]

01:13:18 ◼   ► introduced the iPhone and they had said oh well you don't need to manage music [TS]

01:13:23 ◼   ► on your phone because you can do it on iTunes on the balcony over right which [TS]

01:13:28 ◼   ► is what they did did with the with the iPod the problem is is that would have [TS]

01:13:33 ◼   ► you know a few years down the line it would have been so much more difficult [TS]

01:13:38 ◼   ► if not impossible for Apple to make the iPhone a truly stand-alone device like [TS]

01:13:43 ◼   ► from day one [TS]

01:13:44 ◼   ► the iPhone even though it even though it needed a Mac it had to be designed as if [TS]

01:13:51 ◼   ► it did indeed a Mac in all the fundamental assumptions and I think it's [TS]

01:13:56 ◼   ► the same thing with the same thing with with the watch you can't build in the [TS]

01:14:00 ◼   ► assumption the phone is there if you know it's gonna be going away also [TS]

01:14:03 ◼   ► you're limiting your lowering the ceiling your warning that the potential [TS]

01:14:06 ◼   ► and I think the difference in the eighth from the iPad is this is smaller and [TS]

01:14:11 ◼   ► when it comes to when it comes to design is all broken strength in what's the [TS]

01:14:18 ◼   ► controlling constraint the controlling constraint when you're at your desk is [TS]

01:14:23 ◼   ► not size it's not wait its comfort its productivity it's why I'm sitting here [TS]

01:14:29 ◼   ► in front three monitors and ergonomic keyboard and mouse but when you're [TS]

01:14:35 ◼   ► moving around the chief constraint is portability and the fact of the matter [TS]

01:14:41 ◼   ► is is a watches more [TS]

01:14:43 ◼   ► portable than a phone so not next year not to you for that meeting in five [TS]

01:14:47 ◼   ► years on the road but ten years down the road it's it's very easy in my opinion [TS]

01:14:52 ◼   ► to see me how caring a much larger smartphone West frequently because I [TS]

01:14:58 ◼   ► always have watch I think plea agreement accepting 10 years is too long and I [TS]

01:15:06 ◼   ► think goes back to the bill gates added which is probably one of the smartest [TS]

01:15:09 ◼   ► things he's ever said but then we Aztec people perennial II vastly overestimate [TS]

01:15:17 ◼   ► how much we can do in one year and underestimate how big the changes will [TS]

01:15:24 ◼   ► be in 10 years over and over and over every year every decade I think ten [TS]

01:15:30 ◼   ► years is too long consisting about the phone man of the phone is still only 77 [TS]

01:15:34 ◼   ► years ago that we had the original I when did the phone come completely [TS]

01:15:39 ◼   ► standalone when was it that I guess it was probably with iCloud so that would [TS]

01:15:44 ◼   ► have it would have been i think twenty the iCloud [TS]

01:15:54 ◼   ► jobs yes steve jobs left right right right he did the original iPad [TS]

01:16:02 ◼   ► introduction in 2010 and then he made a surprise appearance at the second iPad [TS]

01:16:06 ◼   ► event when he was technically on medical leave and any was a WBC and that was the [TS]

01:16:13 ◼   ► last time so 2011 so that was four years from when the original iPhone came out [TS]

01:16:21 ◼   ► and at that point you know it was you know for 45 years give i you know i [TS]

01:16:27 ◼   ► close a year to bake a guess but within five years the iPhone was wholly [TS]

01:16:31 ◼   ► independent platform [TS]

01:16:33 ◼   ► and you know it won't just be like one switch flipping it's you know do this [TS]

01:16:38 ◼   ► than that than this than that you know i mean the original iPhone it's like I was [TS]

01:16:42 ◼   ► thinking about it in the context of the watch it was crazy how little it did on [TS]

01:16:45 ◼   ► its own you had to sync your calendars and contacts through iTunes right just [TS]

01:16:50 ◼   ► to get so if you wanted to have the same contacts on your phone and computer you [TS]

01:16:56 ◼   ► had to keep connecting it to iTunes and sinking their I mean it was crazy so [TS]

01:17:01 ◼   ► part of that is tech I think with the phone and you're right a lot of it comes [TS]

01:17:05 ◼   ► to the constraints are different with the phone it was more about just that [TS]

01:17:10 ◼   ► there was just so much software that needed to be written before they could [TS]

01:17:14 ◼   ► do it and being able to just depend on iTunes in the meantime just reserve [TS]

01:17:20 ◼   ► heard two very helpful crunch because it was worth launching when they did it [TS]

01:17:26 ◼   ► would not have been worth waiting another two or three years until they [TS]

01:17:29 ◼   ► had more of that that whole stack ready to go in with a white guy think it is [TS]

01:17:34 ◼   ► more engineering right why doesn't have the SIM card I think simple I think [TS]

01:17:39 ◼   ► battery life and size size is an issue too though [TS]

01:17:43 ◼   ► yeah there is a Samsung one I think that has a SIM card by the as yet and it's [TS]

01:17:47 ◼   ► way bigger but the thing is likely I would one thing that you've learned over [TS]

01:17:51 ◼   ► the years is never bet against militarization never bet against I think [TS]

01:17:57 ◼   ► the antenna because its analogue like there's a lot of real challenges there [TS]

01:18:01 ◼   ► but at the same time like anything in tactics don't bet against like don't bet [TS]

01:18:08 ◼   ► against that kind of stuff and this question with jeans are are my podcast [TS]

01:18:17 ◼   ► is you know where do you draw the line on what features its ok to ship with and [TS]

01:18:21 ◼   ► what procedures without and the way I draw the line is not by looking at the [TS]

01:18:29 ◼   ► technical implementation or the of the future but the impact it has on normal [TS]

01:18:35 ◼   ► peoples lives and what I mean by that is when it when the iPhone came out people [TS]

01:18:40 ◼   ► were already plugging in their devices into their computer every night those [TS]

01:18:45 ◼   ► devices happen [TS]

01:18:46 ◼   ► iPods Apple was just asking you to keep doing the same thing you were always [TS]

01:18:51 ◼   ► doing and a different rate exactly in so even though it was if we will look back [TS]

01:18:56 ◼   ► and think oh my gosh I had to plug in my phone to sync my calendars it sounds [TS]

01:19:00 ◼   ► ridiculous today it did not sound ridiculous in 2007 and and so that's why [TS]

01:19:06 ◼   ► I think was okay to not have that feature because you weren't you weren't [TS]

01:19:10 ◼   ► putting a burden on people who were making people's lives more difficult and [TS]

01:19:14 ◼   ► I think the same thing applies to the watch [TS]

01:19:17 ◼   ► yes you would be there is no you don't need to wait for the watch to have its [TS]

01:19:21 ◼   ► own cellular stack because people already have their phones with them [TS]

01:19:25 ◼   ► you're not saying oh you have up to till the day you have not been carrying a [TS]

01:19:30 ◼   ► cellular device in your pocket but now you need to carry with you lose the [TS]

01:19:33 ◼   ► watch now people are already doing it you're the the watch is only making [TS]

01:19:37 ◼   ► their lives better and I think I i agree with you i think it will be shorter than [TS]

01:19:41 ◼   ► 10 years in seven years say in 2021 will look back and say man I can't believe I [TS]

01:19:48 ◼   ► carried a phone in my pocket every single hour of every single day so let's [TS]

01:19:54 ◼   ► go back to you know like the new deniro like 1993 94 most people very few people [TS]

01:20:02 ◼   ► had cell phones and cell phones are out there was you know the famous wall [TS]

01:20:06 ◼   ► street a break so let's say Apple comes out with some kind of digital watch in [TS]

01:20:11 ◼   ► 1993 and watched as something cool I don't know do you know forget the [TS]

01:20:16 ◼   ► details but it's you know but nobody has a habit of carrying cell phone at a time [TS]

01:20:20 ◼   ► and then they say oh and make this watch work you have to carry this 45 inch [TS]

01:20:26 ◼   ► rectangle in your pocket with you everywhere and everybody billion that [TS]

01:20:31 ◼   ► that seems stupid I don't care that you know there's a five ounce thing that is [TS]

01:20:36 ◼   ► very expensive itself and you have to carry around with you everywhere you go [TS]

01:20:39 ◼   ► that's you're asking people to do something that is stupid right never [TS]

01:20:43 ◼   ► gonna do that [TS]

01:20:45 ◼   ► like you're saying I completely agree that they they can piggyback off the [TS]

01:20:49 ◼   ► phone now for things like cellular and wi-fi connectivity because everybody in [TS]

01:20:56 ◼   ► that you know the target audience of people who already carry an iPhone with [TS]

01:20:59 ◼   ► them everywhere they go is is sufficiently large right in it I think [TS]

01:21:05 ◼   ► it's really interesting to just a slight side where gas is one thing I haven't [TS]

01:21:11 ◼   ► done any of my columns it was not explicitly or or in the podcast is [TS]

01:21:15 ◼   ► likewise what if we were if we jump for like what what how do you think how do [TS]

01:21:22 ◼   ► you think our tech wise will look like in 2020 [TS]

01:21:28 ◼   ► I don't know why I'm you know but I have very intrigued that they think this is [TS]

01:21:32 ◼   ► the way it's going to go you know that it's mostly you know that I think that [TS]

01:21:38 ◼   ► they're predicting a lot of it is gonna go to the rest I think it's gotta be a [TS]

01:21:44 ◼   ► lot about voice input you know we're going to be talking to our rishta lot I [TS]

01:21:49 ◼   ► don't see other any other way that you're going to see how they're ever [TS]

01:21:53 ◼   ► going to invent anything that would let you type on their own a piece on [TS]

01:21:56 ◼   ► something that small so I think within his first off if you were to tell [TS]

01:22:02 ◼   ► someone in 2007 how little we talked on the phone today the they might not [TS]

01:22:07 ◼   ► believe you so that's that's so I think the voice thing in general as far as [TS]

01:22:12 ◼   ► communication always late would do need sorry for text input then because we [TS]

01:22:16 ◼   ► text a lot now I think what's interesting about the phone is it's [TS]

01:22:22 ◼   ► actually a few track like everything you do in a day how much of it are you [TS]

01:22:27 ◼   ► actually in putting anything like how much of it is gathering information or [TS]

01:22:33 ◼   ► absorbing information as opposed to actually you know putting something in [TS]

01:22:37 ◼   ► tonight I suspect I try to sell four days really hard like it was shocking [TS]

01:22:42 ◼   ► how it has a lot of it is just just checking its just checking stuff all the [TS]

01:22:48 ◼   ► time and end all like that's it's not just that you could do that [TS]

01:22:54 ◼   ► watches that it's better on a watch [TS]

01:22:57 ◼   ► and I think those for me the vision is the watches you have seen with you all [TS]

01:23:02 ◼   ► the time and the things that that's with you all the time is is where the radio [TS]

01:23:06 ◼   ► should be aware the connection should be and it's where it should be and yes I'm [TS]

01:23:12 ◼   ► sure we'll still have smartphones I don't think they're going away just like [TS]

01:23:15 ◼   ► we still have computers but I think it's gonna be more it's more about the screen [TS]

01:23:20 ◼   ► and more about [TS]

01:23:23 ◼   ► pluses the future and it's going to be more dedicated to doing specific tasks [TS]

01:23:29 ◼   ► as opposed to being everything the end of the end all be all right I think that [TS]

01:23:39 ◼   ► there's a lot of things that you just never gonna be done on the watch but [TS]

01:23:45 ◼   ► that's fine because they're still stings it never be a stronger word but that [TS]

01:23:50 ◼   ► you're almost never going to do on your phone right like if you have to write [TS]

01:23:55 ◼   ► your graduate student have to write a dissertation you're probably not going [TS]

01:23:58 ◼   ► to do it on your iPhone even on an iPhone plus although it's a lot more [TS]

01:24:01 ◼   ► plausible now than it was before [TS]

01:24:03 ◼   ► well you're never gonna do that on your watch you never gonna write articles on [TS]

01:24:07 ◼   ► your watch you're not going to read articles you know like somebody like me [TS]

01:24:12 ◼   ► are you writes thousand-word essay on the watch for whatever new product comes [TS]

01:24:16 ◼   ► out in five years you're not going to read it on your watch although you might [TS]

01:24:19 ◼   ► have it read to you by Siri you know that you know over Bluetooth [TS]

01:24:25 ◼   ► can actually read it visually but there's like you said there's an awful [TS]

01:24:31 ◼   ► lot of things that you do read that are you know [TS]

01:24:34 ◼   ► eminently readable and writable on the screen that's not just that but this is [TS]

01:24:37 ◼   ► where continuity i think is particularly interesting because if if the watch is [TS]

01:24:42 ◼   ► always your first window into stuff your first encounter with something if you if [TS]

01:24:47 ◼   ► if it was totally seamless for you to immediately transfer that to a more [TS]

01:24:51 ◼   ► suitable device and did not have to model rallied sinking in all its result [TS]

01:24:56 ◼   ► be just you flip it over something and now it's on your iPhone plus or you want [TS]

01:25:01 ◼   ► type something so you put it all right here on your Mac like now I think that [TS]

01:25:05 ◼   ► that's a critical component like now watch being the center makes a lot more [TS]

01:25:10 ◼   ► sense if the if transitioning content to more suitable devices is is tolley [TS]

01:25:16 ◼   ► frictionless anatoly easy I am certainly will not be there this year but what [TS]

01:25:22 ◼   ► what what state will continually be Indian in 55 years they are they keep [TS]

01:25:27 ◼   ► using the word personal and they do you stand on stage [TS]

01:25:32 ◼   ► reiterating the website it says here Apple watches from Apple's website right [TS]

01:25:37 ◼   ► now overview Applewhite represent a new chapter in the relationship people have [TS]

01:25:42 ◼   ► with technology it's the most personal product we've ever made because it's the [TS]

01:25:46 ◼   ► first one designed to be warned I do I think that you know that I don't think [TS]

01:25:53 ◼   ► they use words like that lately and I think that they mean it that we're going [TS]

01:25:56 ◼   ► to have the way that we have i think i least I do personally I have more action [TS]

01:26:01 ◼   ► personal affection to my iPhone than any other product and more than the iPad [TS]

01:26:07 ◼   ► certainly more than the iPad and and more even than the Mac even though I you [TS]

01:26:12 ◼   ► know started as you know most of you know ten years ago I felt like I wrote [TS]

01:26:19 ◼   ► more about Mac than I did Apple right like I never spent a lot of time it [TS]

01:26:23 ◼   ► during fireball writing about the iPod's I mean I did but it was never much [TS]

01:26:27 ◼   ► interest to me is the Mac even as the iPod grew to dwarf the Mac in terms of [TS]

01:26:32 ◼   ► its financial relevance to the company because it just wasn't engaged whereas [TS]

01:26:37 ◼   ► the phone does right now I think I write and think more about the phone that I do [TS]

01:26:42 ◼   ► the Mac even though I do all my writing and stuff on the Mac and I still love [TS]

01:26:45 ◼   ► them back but it is there is something about the fact that it's with me all the [TS]

01:26:49 ◼   ► time and it's that first you know first responder for my attention [TS]

01:26:54 ◼   ► hey I'm bored give me something to do is the first thing I do that it is it is [TS]

01:26:59 ◼   ► more personal and something on your wrist that you just have to twist your [TS]

01:27:03 ◼   ► risk to look at is another step up in being a personal relationship with [TS]

01:27:09 ◼   ► technology from the phone and I don't you know i think that they are they're [TS]

01:27:14 ◼   ► not [TS]

01:27:14 ◼   ► that's not those words are empty I think they really mean it and I think it's [TS]

01:27:18 ◼   ► based on their own [TS]

01:27:19 ◼   ► you know usage internally of that they think it's reason to think why this will [TS]

01:27:25 ◼   ► be a very successful category for Apple because you know that's every time [TS]

01:27:32 ◼   ► technology gets more personal like laptops are more personal than desktops [TS]

01:27:36 ◼   ► and I don't think it's any surprise that Apple's done better in laptops in the [TS]

01:27:41 ◼   ► arid in desktops tablets are more personal than the maximum done more than [TS]

01:27:47 ◼   ► they've done better in tablets they ever did in PCs and phones are more personal [TS]

01:27:52 ◼   ► yet and that's their most successful product ever I i do think it's it's [TS]

01:27:57 ◼   ► totally reason why I get her mark was coming from I think as far as like a [TS]

01:28:00 ◼   ► worldwide phenomena like the device everybody what have I think that like [TS]

01:28:05 ◼   ► the there's still that the Delta between a watch and a phone I'm not sure we'll [TS]

01:28:12 ◼   ► ever be great enough to make it a universal like University it will [TS]

01:28:17 ◼   ► surpass the phone but I think for a certain type of customer again primarily [TS]

01:28:21 ◼   ► an apple customer you know as in Wamena someone who's tends to have a higher [TS]

01:28:27 ◼   ► incomes tend to have a higher willingness to pay tends to be more [TS]

01:28:30 ◼   ► focus on the experience of of using something I said that the gentle way [TS]

01:28:36 ◼   ► possible so please it's a very compelling market in one that I think I [TS]

01:28:44 ◼   ► think it's how you make the step be more personal Apple's addressable Apple's [TS]

01:28:48 ◼   ► percentage of addressable market increases now I totally agree and that's [TS]

01:28:53 ◼   ► a very keen observation on the shift as the industry shifted from desktop PCs to [TS]

01:28:58 ◼   ► laptop PCs it coincides with a ball rising out of the the decade-long [TS]

01:29:05 ◼   ► malaise of PC market share over Sri it's a great point actually I just said I [TS]

01:29:12 ◼   ► don't quite make the connection either i mean the I met her own work that the [TS]

01:29:16 ◼   ► iMac but even then the IMF was the first to put in the living room the once again [TS]

01:29:22 ◼   ► to actually carrying something around [TS]

01:29:24 ◼   ► know that made it made a big difference that's that's really interesting yeah I [TS]

01:29:28 ◼   ► magnin just like a stop the bleeding thing and it wasn't a get people who'd [TS]

01:29:34 ◼   ► never considered a Mac using Mac then whereas MacBooks where the thing that [TS]

01:29:38 ◼   ► really did that I keep coming back on the watch and it is my belief that it's [TS]

01:29:42 ◼   ► a true it is in its own way and in ways that we don't fully understand it [TS]

01:29:47 ◼   ► because I think they're being either they're working on it and they don't [TS]

01:29:51 ◼   ► they can't really talk about it and be I think that they're very deliberately [TS]

01:29:55 ◼   ► being secretive for the next few months as they don't want to give a competitive [TS]

01:29:58 ◼   ► leg up [TS]

01:29:58 ◼   ► leg up [TS]

01:30:00 ◼   ► to the companies who they think are going to copy it as best they can as [TS]

01:30:04 ◼   ► quickly as they can so I do think that they are being very cagey about some of [TS]

01:30:09 ◼   ► the details here but I S one of the things I'm finding hard to square I'm [TS]

01:30:13 ◼   ► convinced I don't know nobody at Apple said we're being pretty soon we're being [TS]

01:30:17 ◼   ► secretive as we don't want people to copy this but reading between the lines [TS]

01:30:22 ◼   ► it is sort of what I was told not in so many words but it does seem like it you [TS]

01:30:27 ◼   ► know and terms of why weren't why wasn't anybody at the event allowed to try a [TS]

01:30:32 ◼   ► version using the real software part of it was that it wasn't ready but in 2007 [TS]

01:30:39 ◼   ► the iPhone wasn't ready when they announced it you know some of the apps [TS]

01:30:43 ◼   ► were just screenshots literally like I forget which ones but like so like the [TS]

01:30:48 ◼   ► maybe like the stock widget or something on a calculator like but they let a [TS]

01:30:52 ◼   ► handful of people like David Pogue and Mossberg I'm sure but a few of those [TS]

01:30:58 ◼   ► guys on January 2007 6 months before it came out they got to play with you know [TS]

01:31:05 ◼   ► and I thought they didn't hold anything back you know the end even if some of [TS]

01:31:10 ◼   ► the apps weren't finished yet and that you just tap the abbot showed you a [TS]

01:31:13 ◼   ► screenshot of what it would look like that was what it was going to do and [TS]

01:31:16 ◼   ► what it was going to look like any apps they showed onstage with the apps they [TS]

01:31:19 ◼   ► ship with they didn't do that with the with the watch and I think its secrecy [TS]

01:31:23 ◼   ► type thing but I don't know how to square that with what I'm about to say [TS]

01:31:26 ◼   ► which is I keep coming back and i know i told you this offline I keep going back [TS]

01:31:30 ◼   ► to the image on Apple's website of the s1 its on wyche you go to technology you [TS]

01:31:40 ◼   ► have to scroll down to get to it [TS]

01:31:41 ◼   ► but you go to the Apple watched you go to explore he had technology you scroll [TS]

01:31:45 ◼   ► down and they show that S one and they say here's what they say about an entire [TS]

01:31:54 ◼   ► computer architecture on a single chip massive constraints have a way of [TS]

01:31:58 ◼   ► inspiring interesting creative solutions a prime example is the custom-designed [TS]

01:32:02 ◼   ► chip at the heart of Apple watch no traditional computer architecture could [TS]

01:32:06 ◼   ► fit within such a confined space so we found a way to integrate many subsystems [TS]

01:32:11 ◼   ► into one remarkably compact module module which is then completely [TS]

01:32:16 ◼   ► encapsulated in resin to protect the electronics from the elements [TS]

01:32:21 ◼   ► impact and where can trigger an entire computer system on a single chip is an [TS]

01:32:26 ◼   ► industry person represents a singular feat of engineering in miniaturization [TS]

01:32:30 ◼   ► they mentioned in the event there promoting it here they're showing at the [TS]

01:32:34 ◼   ► showing a guy in a man's hand holding this tiny little chip you know I would I [TS]

01:32:41 ◼   ► know it's an overused frame of reference but a more or less postage stamp sized [TS]

01:32:46 ◼   ► chip but it doesn't look like a chip there's no expose electronics for [TS]

01:32:50 ◼   ► transistors or anything like that it is encapsulated in saudi even after being [TS]

01:32:56 ◼   ► so secretive I feel like that they're bragging about the s1 and and they're [TS]

01:33:02 ◼   ► showing it and she showing that it's a model [TS]

01:33:06 ◼   ► suggests so much about how they're going forward I think it suggests that the [TS]

01:33:10 ◼   ► thing is a full computer it's not meant to be just a peripheral which i think is [TS]

01:33:16 ◼   ► what Android where is in there is we can come back to that you know my [TS]

01:33:21 ◼   ► understanding of my android where is that it's now in no way meant in the [TS]

01:33:26 ◼   ► long run to be a stand-alone computing devices a permanent wrist worn [TS]

01:33:30 ◼   ► notification terminal for your phone for your Android phone I think that in the [TS]

01:33:39 ◼   ► way that in 2007 when they went jobs for showed the iPhone and said and it runs [TS]

01:33:45 ◼   ► OS 10 you know that there is a guest you know that the decades long hey what did [TS]

01:33:50 ◼   ► happen made a minute you know stripped down version of Mac OS that could run on [TS]

01:33:54 ◼   ► a phone will now be great what they did it and it was like blown away that they [TS]

01:33:58 ◼   ► were able to have a computer that could run UNIX so on a phone and with you know [TS]

01:34:04 ◼   ► western style graphics and stuff like that for fortunately not with passion [TS]

01:34:08 ◼   ► style I i think that they've taken as it's a similar jump again in the same [TS]

01:34:16 ◼   ► you know I keep coming back to this that iPhone is to the watch what the Mac was [TS]

01:34:20 ◼   ► to the iPhone I think they've made a similar jump in like miniaturisation [TS]

01:34:23 ◼   ► encapsulation with this in that it's you know roughly in the way that it can be a [TS]

01:34:31 ◼   ► computer it's going to be a computer and that the modularity of it is what I [TS]

01:34:36 ◼   ► think I really do think that that's the explanation and we can get into this we [TS]

01:34:41 ◼   ► talk about pricing that's the explanation for why would somebody spend [TS]

01:34:44 ◼   ► $10,000 on a cold one went two years it's gonna be technically outdated is [TS]

01:34:49 ◼   ► that I think that you'll be able to take it in for service and have that S one [TS]

01:34:53 ◼   ► popped out and replaced with an S three yet this this is super interesting with [TS]

01:34:57 ◼   ► just one moment I think the if I think about the Emerald where point for just a [TS]

01:35:03 ◼   ► second and then I think the whole retail experience and the in the potential [TS]

01:35:07 ◼   ► credibility is super interesting but I think it's super significant you [TS]

01:35:13 ◼   ► highlighted they call the s1 a computer like they say [TS]

01:35:18 ◼   ► this is the it's this is the fundamental point that the debt just change the [TS]

01:35:21 ◼   ► right to change my thinking and is key is that Apple makes computers they don't [TS]

01:35:27 ◼   ► make accessories the iPod was the exception and this is another computer [TS]

01:35:30 ◼   ► and it has to be looked at in that in that light yet they're not using a [TS]

01:35:34 ◼   ► different language you know when they call the a 78 a line they call them SOC [TS]

01:35:39 ◼   ► systems on a chip and it's a CPU and RAM and I don't know what else you know and [TS]

01:35:44 ◼   ► one and it's it's more on a single chip then in a the PC world than we ever saw [TS]

01:35:49 ◼   ► have seen but it's not you would never call it a full computer chip like [TS]

01:35:55 ◼   ► they're calling it a full computer on a chip which to me makes it sound as [TS]

01:35:59 ◼   ► though if you replaced it with a different one you'd still have the same [TS]

01:36:03 ◼   ► screen it's almost like turning to watch into like like a desktop PC like where [TS]

01:36:08 ◼   ► you could replace your PC and keep your monitor like you can replace the [TS]

01:36:13 ◼   ► computer in the watch and keep the cold case and the Sapphire display and the [TS]

01:36:21 ◼   ► crown and all of your bands that you bought and you just get a new computer [TS]

01:36:24 ◼   ► inside I just what I do I acknowledge that I think Android we're under the [TS]

01:36:31 ◼   ► covers could be stand-alone from a technical perspective I'd like to see [TS]

01:36:36 ◼   ► you talk about email cuz people have actually been looking into this arm but [TS]

01:36:41 ◼   ► I think the design the design is always meant to be with a smartphone so what [TS]

01:36:45 ◼   ► sparked that because we watch but no this is this is this is so interesting [TS]

01:36:49 ◼   ► is this is this is the thing that people think should be possible rate there's [TS]

01:36:54 ◼   ► always something right and everyone thought that modularity was dead right [TS]

01:37:00 ◼   ► with it [TS]

01:37:00 ◼   ► MacBooks now you can't change anything on your own the phone for sure a member [TS]

01:37:06 ◼   ► of the phone came out in there was there was no external battery people were [TS]

01:37:09 ◼   ► going nuts about it like oh my god there's no external battery and the [TS]

01:37:12 ◼   ► thinking then was you can never make something small enough if you have the [TS]

01:37:17 ◼   ► constraint of making stuff margarine being held be easily removed by [TS]

01:37:23 ◼   ► what what it you know I thought I thought it would last time we talked I [TS]

01:37:27 ◼   ► thought I want to be entry for wearable if Apple came up with it oh it has no [TS]

01:37:31 ◼   ► screen right now be like oh my god just like the phone has no keys maybe the oh [TS]

01:37:36 ◼   ► my god moment here is it is modular it's a computer it can be changed out we've [TS]

01:37:42 ◼   ► totally like we've web so far ahead here that a no you can't do I'm sure no [TS]

01:37:48 ◼   ► individual could do it but if you bring it into your Apple watch they could all [TS]

01:37:54 ◼   ► be happy to do it for 500 bucks or whatever [TS]

01:37:57 ◼   ► yeah maybe it won't even maybe it won't be offered on the Sport Edition you know [TS]

01:38:03 ◼   ► maybe it's only something for the the stainless steel and gold one because [TS]

01:38:07 ◼   ► what if it costs $500 to upgrade or well that's probably too much because of the [TS]

01:38:13 ◼   ► starting price of the watches 349 you sure you know what lets the source code [TS]

01:38:18 ◼   ► 250 just to pick a number of that that's not painless it's not pocket change but [TS]

01:38:23 ◼   ► it's reasonable if you have a $350 Apple watch you're not going to pay two [TS]

01:38:29 ◼   ► hundred and fifty to get the s1 replaced with an ass 2-3 when you could just [TS]

01:38:35 ◼   ► spend 350 again and get a brand new one which might actually be a little slimmer [TS]

01:38:39 ◼   ► and smaller and haven't updated industrial design but if you spent ten [TS]

01:38:43 ◼   ► grand on an Apple AAPL watch edition and its solid gold and it still looks great [TS]

01:38:52 ◼   ► physically on the outside because its own scratched because of this display a [TS]

01:38:55 ◼   ► sapphire and the gold is special hardened gold you've already spent ten [TS]

01:39:02 ◼   ► grand I would you spend 250 to get to make it faster and have the battery last [TS]

01:39:06 ◼   ► longer and probably you know and the gambit guessing as part of the service [TS]

01:39:09 ◼   ► they'll just put a new battery module in you know because yours is already been [TS]

01:39:14 ◼   ► through seven hundred and you know recharge cycles and that again in this [TS]

01:39:21 ◼   ► weird way that they are even though it's truly a computer there there are really [TS]

01:39:25 ◼   ► only comparing it to the existing high-end watch world there is no they [TS]

01:39:30 ◼   ► never used the word SmartWatch never showed anybody else is there just acting [TS]

01:39:34 ◼   ► though Android where and the stuff Samsung's doing date they're just acting [TS]

01:39:38 ◼   ► as though this stuff doesn't even exist but in the real you know high-end luxury [TS]

01:39:44 ◼   ► watch world when you buy a $10,000 watcher $5,000 watch duty you do get it [TS]

01:39:50 ◼   ► serviced every few years as a mechanical device in needed needs you know expert [TS]

01:39:54 ◼   ► attention every couple years just to keep it in perfect working order [TS]

01:39:58 ◼   ► it's expected you know it's not free [TS]

01:40:01 ◼   ► you don't you know you don't get free service on your your Rolex or amigo [TS]

01:40:05 ◼   ► whatever brand watches have but you know if you've already bought bought it for [TS]

01:40:10 ◼   ► 10 grand and you wanted to last a long time [TS]

01:40:12 ◼   ► a $200 services you know something you don't even bat an eyelash in with it so [TS]

01:40:18 ◼   ► interesting about this idea it's only speaking of accidents or exxon tech [TS]

01:40:23 ◼   ► podcast a disgusted at the beginning of this of this then I think all of them [TS]

01:40:27 ◼   ► respect greatly work were dismissive eg I think John Siracusa put it as being a [TS]

01:40:34 ◼   ► nerd fantasy which which in in some it is his right now it is in a way it's [TS]

01:40:40 ◼   ► likely that I think the comparison that he would make a great couple make it [TS]

01:40:46 ◼   ► contains the parts and stuff like that but i i think the reason why I i i I [TS]

01:40:54 ◼   ► find this so compelling in to be very clear like all the available information [TS]

01:41:00 ◼   ► that we have suggests that this isn't possible right that if you are actually [TS]

01:41:04 ◼   ► making something so small and you want to maximize battery life like the last [TS]

01:41:08 ◼   ► thing you want to do is make any considerations towards towards [TS]

01:41:11 ◼   ► modularity that said if you could do this so much about this product comes [TS]

01:41:20 ◼   ► into clearer focus rate the the the Gold Edition the idea that they're being like [TS]

01:41:26 ◼   ► imagine imagine imagine a diligent let's play with this as soon as possible [TS]

01:41:32 ◼   ► imagine in 10 years right oh you have a first edition right and it is not a [TS]

01:41:37 ◼   ► first edition like I have the first iPod where it's nice that is my desk there's [TS]

01:41:41 ◼   ► no way in the right actually use it be a first edition in your still wearing it [TS]

01:41:45 ◼   ► you got one of those back in the day I got so I have my I want to watch it it's [TS]

01:41:50 ◼   ► a wedding present from my in laws that govern traditional sort of wedding [TS]

01:41:53 ◼   ► present and it's it's a month on it so they make pens right but they got used [TS]

01:41:59 ◼   ► to make watches like in eighteen hundreds a nanny stabbed in the back [TS]

01:42:03 ◼   ► into watches I like the first one they made when they came back and like I feel [TS]

01:42:07 ◼   ► very proud of that fact that I have like their first one when they came back on [TS]

01:42:11 ◼   ► the market [TS]

01:42:12 ◼   ► imagine imagine if if that was a selling point for for this watch are there was [TS]

01:42:19 ◼   ► different editions and different designers and the the value of of of the [TS]

01:42:26 ◼   ► fashion of value of the design if you know it's time worse used not make your [TS]

01:42:33 ◼   ► point there but you know like it's it's something that is not a throwaway object [TS]

01:42:37 ◼   ► that is completely tilts the table when it comes to the importance of fashion [TS]

01:42:42 ◼   ► importance of design the importance of all this one tangible stuff that Apple [TS]

01:42:46 ◼   ► specializes in and it's all it's like flipping the old PC market on its head [TS]

01:42:52 ◼   ► hurt before is because they couldn't keep up on all the component parts but [TS]

01:42:57 ◼   ► now if they were really so far ahead it actually accentuates their biggest rings [TS]

01:43:02 ◼   ► yeah I totally agree and before I will say I know corrections from what I've [TS]

01:43:10 ◼   ► speculate on Android where they ended where devices they do have gigabytes of [TS]

01:43:15 ◼   ► local storage they do have a full app SDK for running standalone apps but [TS]

01:43:20 ◼   ► there aren't many apps yet but I guess they're they're coming soon and I think [TS]

01:43:26 ◼   ► that therefore continue at least if not today is already as planned [TS]

01:43:30 ◼   ► you know without any kind of phone now we're gonna start doing more stuff like [TS]

01:43:34 ◼   ► Apple lake [TS]

01:43:34 ◼   ► things like playback of podcasts over Bluetooth or something like that it [TS]

01:43:40 ◼   ► seems like it's already planned for that but it it to me though I i'm just [TS]

01:43:43 ◼   ► guessing though if you run any kind of like a benchmark our spec on an android [TS]

01:43:48 ◼   ► where device today vs this the first Apple watch that we see next year it I [TS]

01:43:53 ◼   ► think we're going to be blown away by the difference in computing performance [TS]

01:43:56 ◼   ► that they've put into the lot now in this I think this is really this is this [TS]

01:44:00 ◼   ► is key like member Steve Jobs said the iPhone is five years ahead of the [TS]

01:44:04 ◼   ► competition and it or not it actually was five years ago competition it was [TS]

01:44:08 ◼   ► around 2012 that that Android you're really kind of an obviously you and I [TS]

01:44:15 ◼   ► certainly feel that from an experience standpoint the iPhone is still ahead [TS]

01:44:18 ◼   ► from a nap standpoint as far as quality of apps but from a [TS]

01:44:24 ◼   ► are they in the same albright exactly exactly and it took about five years and [TS]

01:44:29 ◼   ► I think I think there is no I think the the s1 a program right now it's arguable [TS]

01:44:35 ◼   ► that Apple's greatest strength right now is is chip design which is yes pretty [TS]

01:44:39 ◼   ► amazing and and the S one is is right in the wheelhouse and this is the point [TS]

01:44:44 ◼   ► that I had while the other things really interesting goes back to bed actually a [TS]

01:44:50 ◼   ► lot of people are saying about the iPhone is suitable for even been get out [TS]

01:44:53 ◼   ► there like white hit em IQ just a little bit thicker and give us more battery [TS]

01:44:56 ◼   ► life in Indore back to the IMAX why the IMAX [TS]

01:45:00 ◼   ► himself in like it sitting on your desk and John Siracusa who we love ever [TS]

01:45:08 ◼   ► winners all of our but his problem maybe his all-time favorite article that he's [TS]

01:45:12 ◼   ► written some like don't stop thinking about tomorrow or something along those [TS]

01:45:16 ◼   ► lines basically he says that when we look back it seems like there is these [TS]

01:45:22 ◼   ► these breaks right where we we made these big leaps like we went to the [TS]

01:45:25 ◼   ► iPhone allosaurus stuff is like but those leads don't happen by chance like [TS]

01:45:30 ◼   ► they happen because there's just constant constant pushing custom [TS]

01:45:35 ◼   ► generation constantly figuring things out and where things really complain [TS]

01:45:39 ◼   ► about the watch is [TS]

01:45:41 ◼   ► the reason if Apple has apples clearly done something very impressive Technol [TS]

01:45:47 ◼   ► perspective if they've even gone done even more than seems possible and done [TS]

01:45:50 ◼   ► this or a modular approach like the reason they can pull this off is because [TS]

01:45:54 ◼   ► they've been making for himself in it because they've been mean by that is [TS]

01:45:58 ◼   ► they've been pushing the envelope on things like thinness in on things like [TS]

01:46:02 ◼   ► efficiency and other things like battery wife and and all that pays off [TS]

01:46:08 ◼   ► win they're they're capable of making something like the watch that is already [TS]

01:46:15 ◼   ► waste more than anything else on the market we don't know the battery life [TS]

01:46:19 ◼   ► but i i'd I have to assume that Apple will do they want to make sure it lasts [TS]

01:46:26 ◼   ► a full of hate before before they they say anything but that's that's the net [TS]

01:46:31 ◼   ► result of all the stuff that doesn't happen by accident and I think that it's [TS]

01:46:35 ◼   ► it's tough for a lot of people in the tech world that tech focus mentality to [TS]

01:46:42 ◼   ► wrap their heads around this because they've always thought that they still [TS]

01:46:45 ◼   ► think of Apple is a company that doesn't value performance as a top priority [TS]

01:46:51 ◼   ► the day you know there are design company and then you don't get a lot of [TS]

01:46:56 ◼   ► bang for your buck performance wise with a Mac which hasn't really been true for [TS]

01:47:01 ◼   ► years but put that aside the people just under estimate that I just don't think [TS]

01:47:06 ◼   ► they they get their heads around this about like you said late just how much [TS]

01:47:09 ◼   ► alcohol as a semi-conductor companies leading the industry in terms of them [TS]

01:47:15 ◼   ► where they're interested making things smaller and more efficient at Oso [TS]

01:47:20 ◼   ► telling that when a non tech ran their initial benchmarks of the new iPhones [TS]

01:47:25 ◼   ► that in most of the benchmarks the iPhone 5s is still top five sometimes [TS]

01:47:31 ◼   ► third just only behind the iPhone 6 and iPhone 6 plus a year later you know in a [TS]

01:47:37 ◼   ► very competitive industry I mean arguably the most competitive industry [TS]

01:47:41 ◼   ► in all of tack with everybody you know climbing at each other [TS]

01:47:47 ◼   ► and consider it the other guys are the ones who who [TS]

01:47:52 ◼   ► more directly addressed the suspect driven market and that they still don't [TS]

01:47:56 ◼   ► have phones they compete with the iPhone 5s or that surpasses at least I think [TS]

01:48:03 ◼   ► that's so super telling about how just how potentially remarkable the s1 could [TS]

01:48:09 ◼   ► be and who knows maybe we're making fools of ourselves and that the specs of [TS]

01:48:13 ◼   ► the essence of that will watch technically aren't gonna be that [TS]

01:48:16 ◼   ► remarkable compared to app Android where and other things you know who knows [TS]

01:48:20 ◼   ► maybe you know completely wasting our time and and fantasizing about this but [TS]

01:48:25 ◼   ► I can't help but think that they would not draw attention to it if it weren't [TS]

01:48:28 ◼   ► something they were super proud of what not just that but this is dis is like [TS]

01:48:32 ◼   ► this is this should be the gating factor in whether should wait or not because to [TS]

01:48:38 ◼   ► watch something that is that is underpowered that does not enable a [TS]

01:48:43 ◼   ► platform would would be a mistake because you you want you if you start [TS]

01:48:49 ◼   ► out with in this is this is what I've got this is so clearly got run in where [TS]

01:48:54 ◼   ► I almost felt an urgency to correct myself is if you start out with just the [TS]

01:49:01 ◼   ► mental model that this is an accessory like the iPod was an accessory you [TS]

01:49:07 ◼   ► you're making fundamental important fundamental constraints on the product [TS]

01:49:13 ◼   ► that that will determine the products trajectory in the in the long run right [TS]

01:49:17 ◼   ► it's like Windows 8 Windows 8 scornfully break away from being a desktop keyboard [TS]

01:49:25 ◼   ► mouse and driven sort of thing and that just that there's handicapped everything [TS]

01:49:28 ◼   ► else it's an extreme example but if you can't just flip a switch and say oh [TS]

01:49:33 ◼   ► suffer developer you designed in out for the watch [TS]

01:49:38 ◼   ► assuming the phone would be there but now it's not there there's a death is [TS]

01:49:43 ◼   ► very hard to overcome this challenge for Android where I can read where is very [TS]

01:49:47 ◼   ► explicit right now you have to have a smartphone app and and that's only [TS]

01:49:55 ◼   ► possible vs one is actually a real computer like that's only possible [TS]

01:49:58 ◼   ► inside I [TS]

01:50:00 ◼   ► presume it is I think the modularity if you can replace it is definitely open [TS]

01:50:04 ◼   ► question but many would be unbelievably compelling if it was reported yet to [TS]

01:50:09 ◼   ► guess it's two different issues as the first is it just how much is this really [TS]

01:50:12 ◼   ► technically impressive computer I think that's a sure thing I i wud I'm gonna [TS]

01:50:17 ◼   ► eat my hat if it's not a blow away [TS]

01:50:20 ◼   ► technical device at a computer engineering level is that the the idea [TS]

01:50:25 ◼   ► that a year later two years later you can take it into Apple store and get it [TS]

01:50:29 ◼   ► replaced with an upgraded version it that might be just pure fantasy on my [TS]

01:50:34 ◼   ► part even if the the goldmans do cost 567 $10,000 even if they do it really [TS]

01:50:40 ◼   ► might be the case that you you know you've [TS]

01:50:43 ◼   ► ok thanks for $5,000 between russia now you gonna need to spend another 5,000 to [TS]

01:50:47 ◼   ► get a better one it might be I would you know I don't think that's out of hand [TS]

01:50:51 ◼   ► but I do think though it's way more compelling if if it's not let me to the [TS]

01:50:58 ◼   ► third sponsor a reminder here is the topic that I want to come back to after [TS]

01:51:03 ◼   ► this is if it is modular in terms of being replaceable would Apple tell us [TS]

01:51:09 ◼   ► that in January or would they wait a year before they say so think about that [TS]

01:51:16 ◼   ► think about that will come back to it but right now I think our third and [TS]

01:51:20 ◼   ► final sponsor the show another new sponsor really really happy to have [TS]

01:51:24 ◼   ► these guys here it is [TS]

01:51:28 ◼   ► need and he ed need is a refined retailer in lifestyle magazine from men [TS]

01:51:36 ◼   ► each month [TS]

01:51:38 ◼   ► need curates and sells a limited quantity of exclusive products from the [TS]

01:51:42 ◼   ► world's top men's brand is our collections they're presented in the [TS]

01:51:46 ◼   ► form of a monthly editorial built around a certain theme and their shot with [TS]

01:51:52 ◼   ► beautiful photography by the by local independent photographers [TS]

01:51:56 ◼   ► so stuff I clothing you want to stay up to date when look stylish wanna stay up [TS]

01:52:00 ◼   ► to date on men's fashion these guys are help you but it goes beyond just [TS]

01:52:04 ◼   ► clothing they also sell coffee they sell literature furniture and so forth just [TS]

01:52:09 ◼   ► like anything you might be interested in anything where design matters need has [TS]

01:52:14 ◼   ► issues surrounding those things sooner going to localize to certain cities [TS]

01:52:20 ◼   ► around the world the first of which is going to be London so that would be of [TS]

01:52:24 ◼   ► keen interest to all of you guys who are you know the listeners over in the UK [TS]

01:52:28 ◼   ► they just launched need volume 8 assembly that's the theme and it [TS]

01:52:34 ◼   ► features some of the best products for evenings with friends hosting parties [TS]

01:52:41 ◼   ► that sort of thing assembly in terms of you know assembling you and your friends [TS]

01:52:45 ◼   ► and family together they've got favorites like the Stewart throw should [TS]

01:52:51 ◼   ► sunglasses in the classic oxford watch which is a really cool classic watch [TS]

01:52:57 ◼   ► here's where you go to find out more on their website is need addition dot com [TS]

01:53:04 ◼   ► that addition like the addition eEdition of a magazine need eEdition dot com and [TS]

01:53:11 ◼   ► they have a special offer for talk show listeners anyone in places an order with [TS]

01:53:16 ◼   ► need and we were sent from the show go there [TS]

01:53:19 ◼   ► order and then send an email to hello need addition dot com hello at need [TS]

01:53:25 ◼   ► addition dot com with the subject line is the code no spoilers and then after [TS]

01:53:32 ◼   ► you've heard you place the order then you just shoot them an email and send [TS]

01:53:35 ◼   ► him a code word on the subject no spoilers write it down but investor [TS]

01:53:40 ◼   ► they'll throw in a bunch of extras with your order extra magazines custom field [TS]

01:53:46 ◼   ► notes socks scarves all sorts of stuff and you'll be put on a list to get 25% [TS]

01:53:54 ◼   ► off your next order maybe the next month when the next issue comes out so just [TS]

01:53:58 ◼   ► remember that hello it need addition dot com after you place an order with no [TS]

01:54:02 ◼   ► spoilers as the subject sort of the low low tech hand delivered product code [TS]

01:54:10 ◼   ► just for listeners at the show so my thanks to them really great stuff really [TS]

01:54:14 ◼   ► impressive design and curation really these guys find stuff that I've never [TS]

01:54:18 ◼   ► heard of it it's it's really really cool stuff [TS]

01:54:21 ◼   ► absolutely positively worth your attention and trying to sell out so my [TS]

01:54:25 ◼   ► thanks to need alright I told you to remember what I want it I want to ask [TS]

01:54:30 ◼   ► you if if when they introduced if it is mad if its module they say so radical [TS]

01:54:36 ◼   ► that tells absolutely absolutely i mean like I said if it's Marjorie changes the [TS]

01:54:42 ◼   ► entire perception and conceptualisation of what this of what this is right he [TS]

01:54:49 ◼   ► goes it changes from being another a very pretty in in cool yet disposable [TS]

01:54:56 ◼   ► item to being like something meaningful right the way the whale watches [TS]

01:55:02 ◼   ► meaningful [TS]

01:55:03 ◼   ► like a high-end watches meeting for and no I I think it would be I think it's [TS]

01:55:10 ◼   ► difficult to overstate what a difference that would make in the way people think [TS]

01:55:17 ◼   ► about the entire the entire category in the Indian terror watch and that by the [TS]

01:55:22 ◼   ► way that would mean I would just pull the rug out from all the entrance where [TS]

01:55:27 ◼   ► devices in just your pretty unbelievable way I mean it would very clearly out [TS]

01:55:33 ◼   ► would be saying himself up as we are the Swiss by with a relatively or worse [TS]

01:55:40 ◼   ► watch all the way up to [TS]

01:55:42 ◼   ► Cartier yeah and you guys are you can have your the castles of the market or [TS]

01:55:49 ◼   ► or stuff like that and no I of course there will be a central a key point in [TS]

01:55:55 ◼   ► my opinion [TS]

01:55:57 ◼   ► yeah I think so to think that they wouldn't is if they're unsure if it's [TS]

01:56:02 ◼   ► like that's their hope and that's our plan but they don't want to promise it [TS]

01:56:05 ◼   ► in advance because what if something comes up and went to the way that they [TS]

01:56:09 ◼   ► want to make the S to its not socket compatible with you know with us I think [TS]

01:56:18 ◼   ► of the St already on the drawing board it at least a naturist elbowed the it's [TS]

01:56:26 ◼   ► the first edition its gonna have the biggest challenges that's going to have [TS]

01:56:30 ◼   ► all these sort of things and it like for example if to to make something modular [TS]

01:56:36 ◼   ► even if it has to be done by technician rate to make anything modular you're [TS]

01:56:40 ◼   ► making some sort of trade off in space in particular spaces that is the biggest [TS]

01:56:45 ◼   ► by far and that is such a massive constraint right now that if they're [TS]

01:56:49 ◼   ► willing to make that trade off inversion one they're they're only gonna make that [TS]

01:56:53 ◼   ► trade off if if they're there I can do that for optionality they're going to do [TS]

01:56:57 ◼   ► it because the ways that it would work if you just think it sounds crazy cuz [TS]

01:57:05 ◼   ► Apple's the company that famously got scores like you said for not having a [TS]

01:57:08 ◼   ► replaceable battery user replaceable battery but you can replace your battery [TS]

01:57:12 ◼   ► I'll just point out you've always been able to replace the battery in your [TS]

01:57:15 ◼   ► phone by taking it an apple and having you know it's just that you can pop off [TS]

01:57:19 ◼   ► the back yourself and put a replacement in its not user swappable throughout the [TS]

01:57:23 ◼   ► day but it is you know certainly modular in terms of if your battery is not a bad [TS]

01:57:29 ◼   ► battery or an old battery you can go and get a new one but the way that things [TS]

01:57:33 ◼   ► evolve the way computers design evolve certainly personal computers as they get [TS]

01:57:37 ◼   ► smaller and more efficient so as the last one gets smaller and more or less [TS]

01:57:44 ◼   ► series get smaller and more efficient over the years there's always gonna be [TS]

01:57:48 ◼   ► room in your regional 2015 Apple watch for the new smaller s writing that class [TS]

01:57:54 ◼   ► teacher like the next version of the physical hardware could be smaller and [TS]

01:58:00 ◼   ► that's not a problem for the original the risk if you presume that right this [TS]

01:58:03 ◼   ► will be the biggest the endeavor is racism which is an exceptionally [TS]

01:58:08 ◼   ► reasonable position today certainly the thickest it's ever going to write i mean [TS]

01:58:13 ◼   ► like they had certainly one of the knocks against it from a watch [TS]

01:58:17 ◼   ► person's perspective specifically called out by by Ben Clymer of the dinky that [TS]

01:58:21 ◼   ► it does said little higher arrest in there for you know that the issue with a [TS]

01:58:25 ◼   ► watch that physically that is it's you know your your shirt sleeves might get [TS]

01:58:28 ◼   ► caught on it and it would leave room if I'm correct to that if there is a [TS]

01:58:35 ◼   ► swappable strategy you know an upgradeable strategy that they're going [TS]

01:58:38 ◼   ► to do the battery along with this one because batteries you know deteriorate [TS]

01:58:43 ◼   ► over time and there it expressly on one of the few things they're telling us [TS]

01:58:47 ◼   ► already has that you will need to charge it every day so it's going to go through [TS]

01:58:51 ◼   ► a lot of you know if you use in like your Apple whatcha gonna go through [TS]

01:58:56 ◼   ► close to 365 upgrade you know battery cycles year that they'll do that too but [TS]

01:59:01 ◼   ► the net if the s1 shrinks a little every year than they can make the battery a [TS]

01:59:06 ◼   ► little bigger not just that but battery technology unfortunately not fasten [TS]

01:59:10 ◼   ► night but it does improve you know rate regularly just as a side note I think [TS]

01:59:16 ◼   ► one thing that changed my mind about the I watch that needs to be more not less [TS]

01:59:22 ◼   ► is the reason we wake an iPhone was was terrible battery life compared to what [TS]

01:59:29 ◼   ► was on the market by we put up with Charlie he was people can believe are [TS]

01:59:35 ◼   ► you really charge your phone every night but the Apple did it because it was so [TS]

01:59:40 ◼   ► much better and I think that's another reason to presume that Apple is wants [TS]

01:59:47 ◼   ► the watch to do so much more that it's so compelling that you will put up with [TS]

01:59:53 ◼   ► charging the way to overcome charging every night is tonight to make a watch [TS]

01:59:56 ◼   ► that last for two weeks because that's impossible [TS]

01:59:59 ◼   ► the way to overcome it is to make it worth the trouble of bringing an extra [TS]

02:00:04 ◼   ► adapter right it saw the retail experience i mean especially if the [TS]

02:00:10 ◼   ► authors changing batteries in or changing processors well I think it [TS]

02:00:14 ◼   ► starts as saying another step back and hit on another topic from ATP recently [TS]

02:00:19 ◼   ► which was wait a minute isn't this [TS]

02:00:22 ◼   ► on Apple like like that plan and Marquez lines and i've seen this all across the [TS]

02:00:29 ◼   ► web that what we think of as the Apple way to do it is to make one apple watch [TS]

02:00:37 ◼   ► the first year and it would be compelling to everybody men and women it [TS]

02:00:43 ◼   ► would be lets you know this is split the middle of 42 in 30 8mm let's call it [TS]

02:00:48 ◼   ► forty millimeter appealing to men and women possibly even one color and one [TS]

02:00:55 ◼   ► type of band and that's it and then maybe over years it would maybe the [TS]

02:01:00 ◼   ► product line would grow and that is it would be you know an aluminum and glass [TS]

02:01:04 ◼   ► type thing that sells for 350 bucks a price that exact all existing Apple [TS]

02:01:10 ◼   ► customers can afford that this idea of selling what I think you're gonna be [TS]

02:01:16 ◼   ► $1,500 $2,000 to inland steel ones and 5,000 10,000 dollars gold ones all of it [TS]

02:01:23 ◼   ► coming out once doesn't that mean that Apple as we know it is over and it's [TS]

02:01:26 ◼   ► it's you know whether it's for better for worse it's different or doesn't even [TS]

02:01:32 ◼   ► make sense and you know what this funny thing to do is listen to the show are [TS]

02:01:36 ◼   ► gonna disagree with us but at least on Twitter when I wrote my piece you know [TS]

02:01:41 ◼   ► we can have two go two weeks ago man I mean a lot of people like wow that was [TS]

02:01:45 ◼   ► really insightful you really opened my eyes I think you're onto something here [TS]

02:01:47 ◼   ► and then there was an awful lot of vitriol I got more negative feedback on [TS]

02:01:52 ◼   ► that piece than anything that I've written a long time and these are for [TS]

02:01:56 ◼   ► this is from people who I think usually agree with her like what I have to say [TS]

02:02:00 ◼   ► about Apple but there were people who are saying things like if the gold one [TS]

02:02:05 ◼   ► even cost twice the the you know $350 that that the you know they're gonna [TS]

02:02:12 ◼   ► lose their ship it and I don't think people get I don't think what I don't [TS]

02:02:17 ◼   ► think people get is just how different this is from anything Apple's done [TS]

02:02:23 ◼   ► before it's not right at your you're doing yourself a disservice if you're [TS]

02:02:26 ◼   ► thinking about it in the context of how Apple has done things I completely agree [TS]

02:02:30 ◼   ► like what's interesting about [TS]

02:02:33 ◼   ► it's been a mention that my criticism critical of the watch piece was both [TS]

02:02:38 ◼   ► very popular is widely shared my comrades in hundreds of tweets my my [TS]

02:02:44 ◼   ► recent piece [TS]

02:02:46 ◼   ► example like you went to several pieces in the past [TS]

02:02:49 ◼   ► usually they're both so they get a lot of views and they're also shared a lot [TS]

02:02:54 ◼   ► on Twitter by one this week has got a lot of Jews but it's hardly gotten [TS]

02:02:58 ◼   ► shared on Twitter at all and what's interesting is i think it's it's it's [TS]

02:03:02 ◼   ► actually other peace with the pricing thing and what I mean by that is I think [TS]

02:03:06 ◼   ► that's why it's been so hard to articulate apples are tender chicken [TS]

02:03:11 ◼   ► waiting is that if if we are right that is like Apple is going for this future [TS]

02:03:20 ◼   ► that is just wildly more ambitious than anyway I think was originally thinking [TS]

02:03:24 ◼   ► about it might be from a place perspective it might be from a style [TS]

02:03:28 ◼   ► perspective from a performance perspective maybe from a West respective [TS]

02:03:32 ◼   ► it's it's almost like people like just doesn't fit with anyone model of the way [TS]

02:03:40 ◼   ► things ought to be and I think a lot of people and some people's very strongly [TS]

02:03:46 ◼   ► disagree I've definitely heard from them but a lot to adjust their not they don't [TS]

02:03:50 ◼   ► know what to think it's like what it is I don't know what to think like what's [TS]

02:03:56 ◼   ► what's going on here I think the price thing is is very much of a piece with [TS]

02:04:00 ◼   ► that i mean the idea that Apple would sell eighth from a tech person [TS]

02:04:06 ◼   ► perspective and identical device for ten times or more the price of another [TS]

02:04:12 ◼   ► identical devices does not compute right in a way that like back to the car [TS]

02:04:18 ◼   ► analogy that you know they made the point of market hey you've got a BMW m5 [TS]

02:04:24 ◼   ► you know that costs triple what even a regular you know nice car costs and you [TS]

02:04:33 ◼   ► still bound by the same speed limits and even if you want to disobey the speed [TS]

02:04:37 ◼   ► limit you can't go that much faster [TS]

02:04:39 ◼   ► you know then than the speed limit intense you know maintain any kind of [TS]

02:04:44 ◼   ► reasonable safety Marco I believe does not do any kind of recreational auto [TS]

02:04:49 ◼   ► racing you know what some people do some people do you know go on test tracks and [TS]

02:04:54 ◼   ► stuff like that you know it it but it still is a better car technically then [TS]

02:05:00 ◼   ► you know $30,000 Acura something great it's you know technically engineer lies [TS]

02:05:07 ◼   ► it's a better car whereas the computer inside Apple watch edition is I believe [TS]

02:05:13 ◼   ► going to be the exact same computer in Apple watch it goes back full circle [TS]

02:05:21 ◼   ► because of what Apple is selling now and they've always sold this but it's always [TS]

02:05:25 ◼   ► been it's always been the frosting on the cake [TS]

02:05:28 ◼   ► rate but now it is the cake what they're selling is they're selling the [TS]

02:05:32 ◼   ► intangibles they're selling there's like gold the idea of gold being more [TS]

02:05:38 ◼   ► valuable is is a pure human trance trucked right there's nothing like right [TS]

02:05:44 ◼   ► gold doesn't really have any innate applications that meet that the reason [TS]

02:05:50 ◼   ► goal is more valuable because we as a human race have decided that goes more [TS]

02:05:53 ◼   ► valuable rights completed value is almost completely intangible great when [TS]

02:05:59 ◼   ► you're in a museum in UC like an old very old like a sword or a weapon that's [TS]

02:06:04 ◼   ► made her crafted partly out of gold that's it's certainly not because gold [TS]

02:06:08 ◼   ► made her stronger so yeah right it's almost a showpiece it's effectively [TS]

02:06:14 ◼   ► useless in the real combat but it's you know it it signify something else and [TS]

02:06:20 ◼   ► this is why I feel like this at this in particular in a unanimous in its a [TS]

02:06:25 ◼   ► gloomy culture shock this is just completely an estimate to the [TS]

02:06:31 ◼   ► traditional tax mindset and in the end and the mindset that i think is very you [TS]

02:06:37 ◼   ► know he's very focused on efficiency that's very folk inefficiency in all [TS]

02:06:43 ◼   ► means I just efficiency in computing but efficiency in using money efficiency and [TS]

02:06:48 ◼   ► how you live your life like I want to have a house where I can I can get this [TS]

02:06:52 ◼   ► experience for a tenth of the price [TS]

02:06:55 ◼   ► should otherwise or something along those lines like Apple like a gold [TS]

02:06:59 ◼   ► edition watches the exact opposite direction it's more expensive for the [TS]

02:07:03 ◼   ► sake of being expensive and I don't mean that in our people made in Elgin I am [TS]

02:07:07 ◼   ► rich out I'm no it's not it's not that too because you the the benefit accruing [TS]

02:07:14 ◼   ► to the person using that is at a very superficial level I suppose I can see [TS]

02:07:19 ◼   ► the analogy but it's again I think the the the class you're has to be the [TS]

02:07:24 ◼   ► luxury luxury goods market where the reality is the rally is most luxury [TS]

02:07:32 ◼   ► items are less functional then then the cheap roger is right and famously in the [TS]

02:07:40 ◼   ► watch world the famously that a quartz watch a $20 towards time max keeps [TS]

02:07:46 ◼   ► better time than a $20,000 my watches his terrible like it's always off but [TS]

02:07:55 ◼   ► just because just because it's not tangible doesn't mean it's not real and [TS]

02:08:01 ◼   ► in NY me in its not real and it's not real in a marketing artificial scents [TS]

02:08:07 ◼   ► like its people actually care about this and they've cared about it for it for [TS]

02:08:11 ◼   ► thousands millions of years like this isn't a fluke that people value their [TS]

02:08:18 ◼   ► people value by that I would be very expressive right now my wife just looked [TS]

02:08:22 ◼   ► in the window on the porch tonight as well as my train of thought it's very [TS]

02:08:29 ◼   ► people care about this stuff in a very real way that Karen millions of years [TS]

02:08:34 ◼   ► it's not a fluke and what Apple's tapping into is is a real thing I think [TS]

02:08:40 ◼   ► I'm trying to think about the other i's and T's on across your one of the things [TS]

02:08:44 ◼   ► i wanna talk about it just sort of attention but wifi days the Apple watch [TS]

02:08:49 ◼   ► does have some sort of wi-fi [TS]

02:08:51 ◼   ► but they call it Apple calls it that it has WiFi Bluetooth [TS]

02:08:55 ◼   ► quoting here but it's hard to stay in touch with your iPhone so I think what [TS]

02:09:01 ◼   ► they're saying and I asked and could not get a true an actual straight answer but [TS]

02:09:05 ◼   ► the insinuation was that it's like the backchannel wifi whatever you wanna call [TS]

02:09:09 ◼   ► it adhoc wifi where it uses wifi like the way that you can do things now [TS]

02:09:15 ◼   ► pairing keyboard with you know your Apple TV and stuff that you can do these [TS]

02:09:21 ◼   ► things without getting it on the network first are on the way [TS]

02:09:24 ◼   ► airdrop works right that you can air drop things to people over wifi without [TS]

02:09:28 ◼   ► being on the same wi-fi network negotiation happens over Bluetooth but [TS]

02:09:33 ◼   ► then his wife I'm yeah I think that's the wifi that it has like it's not that [TS]

02:09:38 ◼   ► you could go out without your phone go to Starbucks and get on wifi and have my [TS]

02:09:44 ◼   ► messages show up and get your email to show up I don't think but they didn't [TS]

02:09:49 ◼   ► dare they have been expressly ruled that out so I have to be have to file it and [TS]

02:09:54 ◼   ► the big pile of I don't knows but the strong hint that I got was that it [TS]

02:09:58 ◼   ► doesn't have like true independent wifi like go get our wi-fi network with [TS]

02:10:02 ◼   ► outside tethering range to your iPhone it's a way to use wifi to extend the [TS]

02:10:07 ◼   ► tethering range to your iPhone yet I believe which will decide to make sense [TS]

02:10:11 ◼   ► I mean if if that that sounds really like go user interface disaster to have [TS]

02:10:18 ◼   ► to join random wi-fi networks and if he's almost like simpler to just say it [TS]

02:10:25 ◼   ► works with your iPhone and then once once you can do it all do it all right [TS]

02:10:30 ◼   ► it's like the resolution independence rate I do think though that that's how [TS]

02:10:35 ◼   ► the product will evolve though is that before it gets cellular is it would I i [TS]

02:10:39 ◼   ► mean absolutely make sense to have wifi first it consumes less battered just [TS]

02:10:43 ◼   ► like the way the iPod touch [TS]

02:10:45 ◼   ► as a WiFi only the device has always been thinner than the iPhone it still is [TS]

02:10:50 ◼   ► even today the two year old iPod Touch design is thinner than even the iPhone [TS]