00:00:00 ◼ ► I think you're about two months ago and i know im trying to mix it up with gas [<a href="https://overcast.fm/+BtuybE1PM/0">TS</a>]
00:00:03 ◼ ► but I really really wanted you back now to talk about the watch will need a full [<a href="https://overcast.fm/+BtuybE1PM/3">TS</a>]
00:00:11 ◼ ► range of opinions about it right and Renee and I last week just more or less [<a href="https://overcast.fm/+BtuybE1PM/11">TS</a>]
00:00:16 ◼ ► scripted because we already filled up two hours with just the iPhone and and a [<a href="https://overcast.fm/+BtuybE1PM/16">TS</a>]
00:00:21 ◼ ► tetra I forget if I said this to renew her put it in my review but I'm really [<a href="https://overcast.fm/+BtuybE1PM/21">TS</a>]
00:00:28 ◼ ► do that I understand I think I put my review but I understand why Apple did it [<a href="https://overcast.fm/+BtuybE1PM/28">TS</a>]
00:00:32 ◼ ► that way in terms of the event you know phone Apple pay and the introduction of [<a href="https://overcast.fm/+BtuybE1PM/32">TS</a>]
00:00:38 ◼ ► the watch all at once but it really to me gave short shrift what's the short [<a href="https://overcast.fm/+BtuybE1PM/38">TS</a>]
00:00:46 ◼ ► short shrift to to the iPhone sex to me and I understand why they did it but boy [<a href="https://overcast.fm/+BtuybE1PM/46">TS</a>]
00:00:54 ◼ ► and as a writer someone trying to get a handle on all this it it was just [<a href="https://overcast.fm/+BtuybE1PM/54">TS</a>]
00:00:59 ◼ ► impossible you know and you get you know thirty minutes forty minutes after the [<a href="https://overcast.fm/+BtuybE1PM/59">TS</a>]
00:01:03 ◼ ► event to talk doubtful wraps and there is just no way it always seems to go by [<a href="https://overcast.fm/+BtuybE1PM/63">TS</a>]
00:01:09 ◼ ► fast and I always come up with questions good questions as soon as I'm out of you [<a href="https://overcast.fm/+BtuybE1PM/69">TS</a>]
00:01:13 ◼ ► know and the event is over but this time it was just impossible I was like I did [<a href="https://overcast.fm/+BtuybE1PM/73">TS</a>]
00:01:18 ◼ ► I really felt like there is no way to ask all the questions I wanna do I [<a href="https://overcast.fm/+BtuybE1PM/78">TS</a>]
00:01:21 ◼ ► wanted an hour to talk about both things you know the phone and what kind of bad [<a href="https://overcast.fm/+BtuybE1PM/81">TS</a>]
00:01:30 ◼ ► news that the phone has gotten this week and obviously it's an annual tradition [<a href="https://overcast.fm/+BtuybE1PM/90">TS</a>]
00:01:35 ◼ ► that there is some sort of some sort of gave you know every year [<a href="https://overcast.fm/+BtuybE1PM/95">TS</a>]
00:01:40 ◼ ► spotlight had a great post on this thing that basically everyone comes down to [<a href="https://overcast.fm/+BtuybE1PM/100">TS</a>]
00:01:43 ◼ ► people not understanding physics if you think about the the phone never got the [<a href="https://overcast.fm/+BtuybE1PM/103">TS</a>]
00:01:49 ◼ ► positive cycle in some ways the the week where everyone's talking about the phone [<a href="https://overcast.fm/+BtuybE1PM/109">TS</a>]
00:01:54 ◼ ► was drowned out by the watch and but it still got the necklace I climb out of [<a href="https://overcast.fm/+BtuybE1PM/114">TS</a>]
00:01:58 ◼ ► its gonna hurt I don't think it's gonna hurt it really but it's interesting that [<a href="https://overcast.fm/+BtuybE1PM/118">TS</a>]
00:02:04 ◼ ► of upset a little bit yeah I definitely think so you know it's coming up on [<a href="https://overcast.fm/+BtuybE1PM/124">TS</a>]
00:02:12 ◼ ► three weeks since the amount I think so there'll be three weeks come Tuesday so [<a href="https://overcast.fm/+BtuybE1PM/132">TS</a>]
00:02:21 ◼ ► you know it just still feels like that I've found yet just never got the [<a href="https://overcast.fm/+BtuybE1PM/141">TS</a>]
00:02:26 ◼ ► positive part everybody was so you know into the pay and the watch in the first [<a href="https://overcast.fm/+BtuybE1PM/146">TS</a>]
00:02:33 ◼ ► week then they're just a few days you know that that brief period between 12 [<a href="https://overcast.fm/+BtuybE1PM/153">TS</a>]
00:02:38 ◼ ► review embargo is over and then when they people actually get their hands on [<a href="https://overcast.fm/+BtuybE1PM/158">TS</a>]
00:02:44 ◼ ► Friday morning and then I was it you know [<a href="https://overcast.fm/+BtuybE1PM/164">TS</a>]
00:02:49 ◼ ► yeah it's interesting I mean I obviously we should talk with him or the whole [<a href="https://overcast.fm/+BtuybE1PM/169">TS</a>]
00:02:56 ◼ ► iPhone and watch being together because I thought pre-event and made a lot of [<a href="https://overcast.fm/+BtuybE1PM/176">TS</a>]
00:03:04 ◼ ► into the event working for the washroom or phone accessory and that was the [<a href="https://overcast.fm/+BtuybE1PM/184">TS</a>]
00:03:09 ◼ ► microcosm of the event was that it was presented it wasn't really an accessory [<a href="https://overcast.fm/+BtuybE1PM/189">TS</a>]
00:03:13 ◼ ► it needed it but it wasn't but if that's the case then maybe they didn't need to [<a href="https://overcast.fm/+BtuybE1PM/193">TS</a>]
00:03:19 ◼ ► necessarily be presented together so either that it's actually really think [<a href="https://overcast.fm/+BtuybE1PM/199">TS</a>]
00:03:24 ◼ ► about the the kind the the optics perspective of how they introduced both [<a href="https://overcast.fm/+BtuybE1PM/204">TS</a>]
00:03:30 ◼ ► products they didn't need to be introduced together and part of why they [<a href="https://overcast.fm/+BtuybE1PM/210">TS</a>]
00:03:35 ◼ ► didn't need to be is that the watch does work with I think all the way back to [<a href="https://overcast.fm/+BtuybE1PM/215">TS</a>]
00:03:40 ◼ ► the 40 S or at least to the iPhone 5 maybe just iPhone 5 but you know at [<a href="https://overcast.fm/+BtuybE1PM/220">TS</a>]
00:03:45 ◼ ► least 22 years of existing iPhones Tim Cook said Dorit there's at least a [<a href="https://overcast.fm/+BtuybE1PM/225">TS</a>]
00:03:51 ◼ ► hundred million people out there that already even before the iPhone 6 it [<a href="https://overcast.fm/+BtuybE1PM/231">TS</a>]
00:03:55 ◼ ► already owned an iPhone that compatible with the watch so they didn't need to [<a href="https://overcast.fm/+BtuybE1PM/235">TS</a>]
00:04:02 ◼ ► like I think maybe if you know there's a story that came out this week that from [<a href="https://overcast.fm/+BtuybE1PM/242">TS</a>]
00:04:08 ◼ ► the information that you know that Apple had been hoping to actually have the [<a href="https://overcast.fm/+BtuybE1PM/248">TS</a>]
00:04:14 ◼ ► rather than just announcing it and and hoping that it comes out early next year [<a href="https://overcast.fm/+BtuybE1PM/254">TS</a>]
00:04:19 ◼ ► what they say they'd be lucky if it came out by Valentine's Day which is [<a href="https://overcast.fm/+BtuybE1PM/259">TS</a>]
00:04:24 ◼ ► interesting but not surprising to me I mean of course they would rather have it [<a href="https://overcast.fm/+BtuybE1PM/264">TS</a>]
00:04:28 ◼ ► come out sooner rather than later [<a href="https://overcast.fm/+BtuybE1PM/268">TS</a>]
00:04:30 ◼ ► you know and like everything in all of us do most things end up taking longer [<a href="https://overcast.fm/+BtuybE1PM/270">TS</a>]
00:04:35 ◼ ► than we had hoped this is where we know that well we're running an hour late [<a href="https://overcast.fm/+BtuybE1PM/275">TS</a>]
00:04:41 ◼ ► which which is fine because I'm a writer to as I can appreciate you you just need [<a href="https://overcast.fm/+BtuybE1PM/281">TS</a>]
00:04:45 ◼ ► to wrap it up but then I realized about Derek Jeter and I was much more conflict [<a href="https://overcast.fm/+BtuybE1PM/285">TS</a>]
00:04:49 ◼ ► in my in my emotions oh that that was the hold up waiting to start the podcast [<a href="https://overcast.fm/+BtuybE1PM/289">TS</a>]
00:04:56 ◼ ► yes which is financially I i appreciate dieter all that went down until you [<a href="https://overcast.fm/+BtuybE1PM/296">TS</a>]
00:05:00 ◼ ► wrote in the article that it's been so long since the Yankees won in meanwhile [<a href="https://overcast.fm/+BtuybE1PM/300">TS</a>]
00:05:05 ◼ ► I'm sitting here as Milwaukee Brewers fan we never learn anything and the disc [<a href="https://overcast.fm/+BtuybE1PM/305">TS</a>]
00:05:09 ◼ ► sales representing you really crapped out this year 2000 brutal [<a href="https://overcast.fm/+BtuybE1PM/309">TS</a>]
00:05:14 ◼ ► 20 games over five hundred at one point I don't know was that many but they had [<a href="https://overcast.fm/+BtuybE1PM/314">TS</a>]
00:05:20 ◼ ► like a 10 game with a division or something and it's it's it's it's it's [<a href="https://overcast.fm/+BtuybE1PM/320">TS</a>]
00:05:25 ◼ ► the Brewers sometime about but I do think it helped though and that's why in [<a href="https://overcast.fm/+BtuybE1PM/325">TS</a>]
00:05:33 ◼ ► our even said last week it why month prior in August that I sort of hinted [<a href="https://overcast.fm/+BtuybE1PM/333">TS</a>]
00:05:39 ◼ ► that I thought the watchword be announced in the September event is at [<a href="https://overcast.fm/+BtuybE1PM/339">TS</a>]
00:05:43 ◼ ► its combined with the fact that they do kind of go along with each other and if [<a href="https://overcast.fm/+BtuybE1PM/343">TS</a>]
00:05:48 ◼ ► they were gonna talk about like health kit and you know I am a thing on the [<a href="https://overcast.fm/+BtuybE1PM/348">TS</a>]
00:05:56 ◼ ► phone and fitness tracking they certainly are companions you know [<a href="https://overcast.fm/+BtuybE1PM/356">TS</a>]
00:06:03 ◼ ► you know that the information that's gonna fill up the health app is you know [<a href="https://overcast.fm/+BtuybE1PM/363">TS</a>]
00:06:08 ◼ ► gonna come from those two sources gonna come from the phones gonna company watch [<a href="https://overcast.fm/+BtuybE1PM/368">TS</a>]
00:06:13 ◼ ► but it's also to me about how you set up the next event which I expect you know [<a href="https://overcast.fm/+BtuybE1PM/373">TS</a>]
00:06:20 ◼ ► sometime in October you know as as per the previous three years where they'll [<a href="https://overcast.fm/+BtuybE1PM/380">TS</a>]
00:06:26 ◼ ► do knew I pop pads and give yosemite a proper you know public unveiling right [<a href="https://overcast.fm/+BtuybE1PM/386">TS</a>]
00:06:35 ◼ ► in a wooded definitely made even less sense they're right you've noted in [<a href="https://overcast.fm/+BtuybE1PM/395">TS</a>]
00:06:42 ◼ ► what's the more the thing is like I mean I haven't evolved position on the other [<a href="https://overcast.fm/+BtuybE1PM/402">TS</a>]
00:06:48 ◼ ► whites I was initially am quite critical that issued much more focus and limited [<a href="https://overcast.fm/+BtuybE1PM/408">TS</a>]
00:06:53 ◼ ► now I think it's much more ambitious than I at first realized and not only [<a href="https://overcast.fm/+BtuybE1PM/413">TS</a>]
00:06:58 ◼ ► that I think that's probably the right move it to establish the category which [<a href="https://overcast.fm/+BtuybE1PM/418">TS</a>]
00:07:01 ◼ ► I'm sure we can get into a little bit but the fact that it was introduced with [<a href="https://overcast.fm/+BtuybE1PM/421">TS</a>]
00:07:06 ◼ ► the phone only reinforced the sense that it's that it's a companion for the phone [<a href="https://overcast.fm/+BtuybE1PM/426">TS</a>]
00:07:13 ◼ ► but the event itself presented that it was ending so like their end up being [<a href="https://overcast.fm/+BtuybE1PM/433">TS</a>]
00:07:17 ◼ ► actually think more cognitive dissonance then then had it been at a separate [<a href="https://overcast.fm/+BtuybE1PM/437">TS</a>]
00:07:23 ◼ ► event even made would've been awkward at another time but here was just just kind [<a href="https://overcast.fm/+BtuybE1PM/443">TS</a>]
00:07:27 ◼ ► of strange and I think it almost muddied the message that I think they were [<a href="https://overcast.fm/+BtuybE1PM/447">TS</a>]
00:07:31 ◼ ► sending yeah I think so too and I'm not sure whether that's a mistake or not if [<a href="https://overcast.fm/+BtuybE1PM/451">TS</a>]
00:07:37 ◼ ► you like we have to wait and see how this plays out and it may not hurt them [<a href="https://overcast.fm/+BtuybE1PM/457">TS</a>]
00:07:42 ◼ ► at all but I do think it was as the time goes by and I i wanna talk about this [<a href="https://overcast.fm/+BtuybE1PM/462">TS</a>]
00:07:49 ◼ ► because I think it's been an interesting three weeks with no new information is [<a href="https://overcast.fm/+BtuybE1PM/469">TS</a>]
00:07:53 ◼ ► actually come out right I mean we don't have any more information than what [<a href="https://overcast.fm/+BtuybE1PM/473">TS</a>]
00:07:57 ◼ ► Apple told us and published on apple.com on Tuesday September night but I feel [<a href="https://overcast.fm/+BtuybE1PM/477">TS</a>]
00:08:03 ◼ ► like a lot of us have our understanding and expectations for the watch have [<a href="https://overcast.fm/+BtuybE1PM/483">TS</a>]
00:08:13 ◼ ► you know yours publicly you know from what you wrote initially to what you [<a href="https://overcast.fm/+BtuybE1PM/493">TS</a>]
00:08:18 ◼ ► in mind too even though you know even since from what I wrote a week after the [<a href="https://overcast.fm/+BtuybE1PM/498">TS</a>]
00:08:23 ◼ ► event you know and I was listening to and others another one that just came [<a href="https://overcast.fm/+BtuybE1PM/503">TS</a>]
00:08:28 ◼ ► out today before I didn't get those into better listen in to the last week's [<a href="https://overcast.fm/+BtuybE1PM/508">TS</a>]
00:08:32 ◼ ► episode of ATP and I thought that if you know I'd assume that most people listen [<a href="https://overcast.fm/+BtuybE1PM/512">TS</a>]
00:08:38 ◼ ► to the show there's a large overlap between the audiences but if you you [<a href="https://overcast.fm/+BtuybE1PM/518">TS</a>]
00:08:43 ◼ ► know only an occasional ETP listener episode 83 was a really good one for the [<a href="https://overcast.fm/+BtuybE1PM/523">TS</a>]
00:08:49 ◼ ► watch because it was to me it was ATP added best where that the three of them [<a href="https://overcast.fm/+BtuybE1PM/529">TS</a>]
00:08:53 ◼ ► were not in agreement and in a lot of ways no no two of them were in agreement [<a href="https://overcast.fm/+BtuybE1PM/533">TS</a>]
00:08:59 ◼ ► on a lot of the issues surrounding the watch right which I you know made for a [<a href="https://overcast.fm/+BtuybE1PM/539">TS</a>]
00:09:05 ◼ ► great discussion and the work their way into and out of a whole bunch of the [<a href="https://overcast.fm/+BtuybE1PM/545">TS</a>]
00:09:11 ◼ ► problems surrounding the watch and and our understanding of it so that was a [<a href="https://overcast.fm/+BtuybE1PM/551">TS</a>]
00:09:17 ◼ ► good one and there's a couple of points I thought of listening to it just want [<a href="https://overcast.fm/+BtuybE1PM/557">TS</a>]
00:09:20 ◼ ► to talk to you that no I agree it was a great one told inside baseball when when [<a href="https://overcast.fm/+BtuybE1PM/560">TS</a>]
00:09:27 ◼ ► Casey took on marco was was a highlight yeah that was the only other two of the [<a href="https://overcast.fm/+BtuybE1PM/567">TS</a>]
00:09:33 ◼ ► three the one who agreed with the most was Casey Casey got it in a way I'd feel [<a href="https://overcast.fm/+BtuybE1PM/573">TS</a>]
00:09:40 ◼ ► like the other two didn't ya know I i agree basically Marcos was saying how [<a href="https://overcast.fm/+BtuybE1PM/580">TS</a>]
00:09:47 ◼ ► could you make an expensive item in case he pointed out that Marco drives you [<a href="https://overcast.fm/+BtuybE1PM/587">TS</a>]
00:09:50 ◼ ► know a custom imported m5 which which i think is is bottoming we we go I know [<a href="https://overcast.fm/+BtuybE1PM/590">TS</a>]
00:09:57 ◼ ► both you and I have gone back to the car analogy on multiple occasions just [<a href="https://overcast.fm/+BtuybE1PM/597">TS</a>]
00:10:02 ◼ ► because it's it's it's such a great one like it makes it makes so much sense [<a href="https://overcast.fm/+BtuybE1PM/602">TS</a>]
00:10:07 ◼ ► like there is no recording called reason for a BMW to exist there's no reason to [<a href="https://overcast.fm/+BtuybE1PM/607">TS</a>]
00:10:12 ◼ ► drive an m5 NUS highways but people do it and they do it because it's it's [<a href="https://overcast.fm/+BtuybE1PM/612">TS</a>]
00:10:19 ◼ ► giving them benefits beyond like the technology underneath it since it is [<a href="https://overcast.fm/+BtuybE1PM/619">TS</a>]
00:10:24 ◼ ► more about you till yeah it's funny like oh I just mentioned the Jeter thing I I [<a href="https://overcast.fm/+BtuybE1PM/624">TS</a>]
00:10:29 ◼ ► argument for why people like Keith Olbermann are wrong to criticize Jeter [<a href="https://overcast.fm/+BtuybE1PM/629">TS</a>]
00:10:33 ◼ ► just on staffs I i wud wonderful words in your mouth like there's a contention [<a href="https://overcast.fm/+BtuybE1PM/633">TS</a>]
00:10:38 ◼ ► that there's more going on here than just what you can count with numbers and [<a href="https://overcast.fm/+BtuybE1PM/638">TS</a>]
00:10:42 ◼ ► it's absolutely the same sort of thing with any product but particularly with [<a href="https://overcast.fm/+BtuybE1PM/642">TS</a>]
00:10:46 ◼ ► something that you're that you're wearing that you're displaying to the [<a href="https://overcast.fm/+BtuybE1PM/646">TS</a>]
00:10:49 ◼ ► world there's so much more that goes into it and the actual technical utility [<a href="https://overcast.fm/+BtuybE1PM/649">TS</a>]
00:10:53 ◼ ► of what it does what it does not do this is such a classic talk show keeps coming [<a href="https://overcast.fm/+BtuybE1PM/653">TS</a>]
00:10:58 ◼ ► back to Jeter but I do so I don't want to go to be have so much wats up to talk [<a href="https://overcast.fm/+BtuybE1PM/658">TS</a>]
00:11:03 ◼ ► about and I know that there's a bunch of you out there to listen to when the [<a href="https://overcast.fm/+BtuybE1PM/663">TS</a>]
00:11:06 ◼ ► sports stuff comes up you can start looking for fast forward button so I'm [<a href="https://overcast.fm/+BtuybE1PM/666">TS</a>]
00:11:10 ◼ ► not gonna go sporty sports on it but that's the gist of it is secure older [<a href="https://overcast.fm/+BtuybE1PM/670">TS</a>]
00:11:14 ◼ ► men is it I like him I'm a huge fan of his work he's but he's not really a [<a href="https://overcast.fm/+BtuybE1PM/674">TS</a>]
00:11:19 ◼ ► straight news guy and maybe never really was but he's more of like the TV [<a href="https://overcast.fm/+BtuybE1PM/679">TS</a>]
00:11:23 ◼ ► equivalent of a sports columnist he's an opinion guy and he had a rant on his [<a href="https://overcast.fm/+BtuybE1PM/683">TS</a>]
00:11:33 ◼ ► know Derek Jeter is a fine guy but he's not one of the greatest players to ever [<a href="https://overcast.fm/+BtuybE1PM/693">TS</a>]
00:11:37 ◼ ► play the game and everybody keeps going on and on about how one of the all-time [<a href="https://overcast.fm/+BtuybE1PM/697">TS</a>]
00:11:41 ◼ ► grades is retiring and that is not and I you know not to put words in his mouth [<a href="https://overcast.fm/+BtuybE1PM/701">TS</a>]
00:11:46 ◼ ► but his argument came down to look his stats just stats are very very good but [<a href="https://overcast.fm/+BtuybE1PM/706">TS</a>]
00:11:51 ◼ ► they are not all time great and I to me it's exactly like the people like the [<a href="https://overcast.fm/+BtuybE1PM/711">TS</a>]
00:11:58 ◼ ► Android people who everything is about specs [<a href="https://overcast.fm/+BtuybE1PM/718">TS</a>]
00:12:02 ◼ ► you know and it's had a aid isn't that great because Jesus domi dual core we've [<a href="https://overcast.fm/+BtuybE1PM/722">TS</a>]
00:12:08 ◼ ► been you know every every top-flight Android phone has been quad-core since [<a href="https://overcast.fm/+BtuybE1PM/728">TS</a>]
00:12:12 ◼ ► whenever you know they're a bit 2 gigahertz in Apple's still down clocking [<a href="https://overcast.fm/+BtuybE1PM/732">TS</a>]
00:12:17 ◼ ► them to one point whatever gigahertz and [<a href="https://overcast.fm/+BtuybE1PM/737">TS</a>]
00:12:20 ◼ ► you know only one gigabyte of RAM they've been on and on and on spec wise [<a href="https://overcast.fm/+BtuybE1PM/740">TS</a>]
00:12:24 ◼ ► and it's like if that's if you want to judge the iPhone compared to the HTC One [<a href="https://overcast.fm/+BtuybE1PM/744">TS</a>]
00:12:30 ◼ ► or Samsung's Galaxy Note or the Galaxy alpha whatever it came out today based [<a href="https://overcast.fm/+BtuybE1PM/750">TS</a>]
00:12:36 ◼ ► on that classic tech review checklist style you know how fast is the CPU how [<a href="https://overcast.fm/+BtuybE1PM/756">TS</a>]
00:12:45 ◼ ► much RAM what is the benchmark on this or that you know you're never gonna get [<a href="https://overcast.fm/+BtuybE1PM/765">TS</a>]
00:12:52 ◼ ► it you're not gonna get the difference between what Apple is trying to do and I [<a href="https://overcast.fm/+BtuybE1PM/772">TS</a>]
00:12:56 ◼ ► think has largely succeeded year after year after you're doing you're not going [<a href="https://overcast.fm/+BtuybE1PM/776">TS</a>]
00:13:00 ◼ ► to get it you know and I you know if that's what your mind works that's why [<a href="https://overcast.fm/+BtuybE1PM/780">TS</a>]
00:13:03 ◼ ► you're an Android guy you know and you're happy for it you know I'm glad [<a href="https://overcast.fm/+BtuybE1PM/783">TS</a>]
00:13:07 ◼ ► that you know Android is is as successful as it is for you but you you [<a href="https://overcast.fm/+BtuybE1PM/787">TS</a>]
00:13:10 ◼ ► know you're you're trying to get the iPhone on the wrong thing and that's [<a href="https://overcast.fm/+BtuybE1PM/790">TS</a>]
00:13:13 ◼ ► exactly looking at Jeter that way it's exactly is no I agree and and if I will [<a href="https://overcast.fm/+BtuybE1PM/793">TS</a>]
00:13:20 ◼ ► continue to do your thing just for a moment I think I i've i've come around [<a href="https://overcast.fm/+BtuybE1PM/800">TS</a>]
00:13:24 ◼ ► on it for the same reason in the defence's like one thing right Jeter's [<a href="https://overcast.fm/+BtuybE1PM/804">TS</a>]
00:13:29 ◼ ► widely criticized for his defense and according to the stats rightly so he's [<a href="https://overcast.fm/+BtuybE1PM/809">TS</a>]
00:13:33 ◼ ► he's not like he always makes the routine play never makes mistakes but he [<a href="https://overcast.fm/+BtuybE1PM/813">TS</a>]
00:13:37 ◼ ► doesn't have great ranges and get as many balls as he can get the most iconic [<a href="https://overcast.fm/+BtuybE1PM/817">TS</a>]
00:13:42 ◼ ► Jeter play is a defensive plays we're in the playoffs in a best-of-five series [<a href="https://overcast.fm/+BtuybE1PM/822">TS</a>]
00:13:48 ◼ ► the Yankees are losing 20 and he makes this like totally just kind of random [<a href="https://overcast.fm/+BtuybE1PM/828">TS</a>]
00:13:53 ◼ ► play to catch up miss thrown ball and put it to home plate to get the guy out [<a href="https://overcast.fm/+BtuybE1PM/833">TS</a>]
00:13:57 ◼ ► basically saving the game in saving this evening the season and and what what I [<a href="https://overcast.fm/+BtuybE1PM/837">TS</a>]
00:14:03 ◼ ► like about that and yes it's it's very cliched and it's almost too neat in some [<a href="https://overcast.fm/+BtuybE1PM/843">TS</a>]
00:14:08 ◼ ► ways but thats Jeter's career nuts I guess is in the grand scheme of things [<a href="https://overcast.fm/+BtuybE1PM/848">TS</a>]
00:14:15 ◼ ► like the the defensive measures like runs saved or something like that I the [<a href="https://overcast.fm/+BtuybE1PM/855">TS</a>]
00:14:20 ◼ ► wording is but that one run was worth a thousand runs saved in the in the [<a href="https://overcast.fm/+BtuybE1PM/860">TS</a>]
00:14:26 ◼ ► regular season right it was it was a playoff game against the Oakland A's [<a href="https://overcast.fm/+BtuybE1PM/866">TS</a>]
00:14:31 ◼ ► days in gees 2003 2001 just 10 yet 2010 Yankees ended up didn't win the World [<a href="https://overcast.fm/+BtuybE1PM/871">TS</a>]
00:14:38 ◼ ► Series A actually but the race is in that emotional that everything was [<a href="https://overcast.fm/+BtuybE1PM/878">TS</a>]
00:14:44 ◼ ► pushed back a week because of 911 having occurred and you know that year in New [<a href="https://overcast.fm/+BtuybE1PM/884">TS</a>]
00:14:49 ◼ ► York it was in Oakland which is a crazy ballpark and they were down 20 is a [<a href="https://overcast.fm/+BtuybE1PM/889">TS</a>]
00:14:56 ◼ ► best-of-five series so they lost that game they were done right and it's just [<a href="https://overcast.fm/+BtuybE1PM/896">TS</a>]
00:15:01 ◼ ► an errant throw to home you know and it missed the cut off guy who is possibly [<a href="https://overcast.fm/+BtuybE1PM/901">TS</a>]
00:15:07 ◼ ► the first baseman and it Jeter had no reason to be there is no reason for a [<a href="https://overcast.fm/+BtuybE1PM/907">TS</a>]
00:15:11 ◼ ► shortstop to ever be word Jeter was but he was there he saw it he saw the play [<a href="https://overcast.fm/+BtuybE1PM/911">TS</a>]
00:15:15 ◼ ► you know it is a great example it's an absolute great exam or look at the other [<a href="https://overcast.fm/+BtuybE1PM/915">TS</a>]
00:15:20 ◼ ► 22 me to the other signature plays jeers career the two times that he went flying [<a href="https://overcast.fm/+BtuybE1PM/920">TS</a>]
00:15:25 ◼ ► into the stands to catch a foul balls you know there is the one time inside [<a href="https://overcast.fm/+BtuybE1PM/925">TS</a>]
00:15:32 ◼ ► his face got so busted out he actually come out of the game is faced resolved [<a href="https://overcast.fm/+BtuybE1PM/932">TS</a>]
00:15:35 ◼ ► you know bloody look at you been in a boxing match be made the catch you know [<a href="https://overcast.fm/+BtuybE1PM/935">TS</a>]
00:15:38 ◼ ► I don't know he's made catches my dad you know there's there's footage of him [<a href="https://overcast.fm/+BtuybE1PM/938">TS</a>]
00:15:44 ◼ ► you know you can watch it you can you know look it up on YouTube and see him [<a href="https://overcast.fm/+BtuybE1PM/944">TS</a>]
00:15:47 ◼ ► make big game playoff catches flying headfirst into the stand you know he's [<a href="https://overcast.fm/+BtuybE1PM/947">TS</a>]
00:15:54 ◼ ► done it more than once more most guys finish the whole career and never make a [<a href="https://overcast.fm/+BtuybE1PM/954">TS</a>]
00:15:57 ◼ ► play like that so I totally agree can't measure this whole thing is that thing [<a href="https://overcast.fm/+BtuybE1PM/957">TS</a>]
00:16:02 ◼ ► in sports in general right there's been a big statistical revolution in in in [<a href="https://overcast.fm/+BtuybE1PM/962">TS</a>]
00:16:06 ◼ ► sports are you breaking things out particularly baseball where that is [<a href="https://overcast.fm/+BtuybE1PM/966">TS</a>]
00:16:09 ◼ ► actually works the best is baseball really is a one-on-one game it's not [<a href="https://overcast.fm/+BtuybE1PM/969">TS</a>]
00:16:13 ◼ ► really a team game in some ways and between the picture in picture in batter [<a href="https://overcast.fm/+BtuybE1PM/973">TS</a>]
00:16:19 ◼ ► and in many respects has been good it's been good for teams teams that have [<a href="https://overcast.fm/+BtuybE1PM/979">TS</a>]
00:16:23 ◼ ► adopted this approach have excelled but like any sort of analytical based thing [<a href="https://overcast.fm/+BtuybE1PM/983">TS</a>]
00:16:33 ◼ ► it gives you an advantage briefly but it's it's quite easily copied so now [<a href="https://overcast.fm/+BtuybE1PM/993">TS</a>]
00:16:38 ◼ ► almost everyone does it in so the advantages are are West's much less than [<a href="https://overcast.fm/+BtuybE1PM/998">TS</a>]
00:16:43 ◼ ► previously and what ends up mattering then and you see this and I think prime [<a href="https://overcast.fm/+BtuybE1PM/1003">TS</a>]
00:16:48 ◼ ► or basketball that which is this waterfall more closely than baseball is [<a href="https://overcast.fm/+BtuybE1PM/1008">TS</a>]
00:16:53 ◼ ► the importance of lots of the intangible stuff like how a team works together [<a href="https://overcast.fm/+BtuybE1PM/1013">TS</a>]
00:16:59 ◼ ► like how house stuff sits back and forth she had a team will you know as you like [<a href="https://overcast.fm/+BtuybE1PM/1019">TS</a>]
00:17:04 ◼ ► the Spurs winning the title despite not being the strongest team on paper and [<a href="https://overcast.fm/+BtuybE1PM/1024">TS</a>]
00:17:08 ◼ ► it's because there's clearly like something else going on and and i think [<a href="https://overcast.fm/+BtuybE1PM/1028">TS</a>]
00:17:13 ◼ ► thats so much of that applies to everything about technology in general [<a href="https://overcast.fm/+BtuybE1PM/1033">TS</a>]
00:17:18 ◼ ► previously in the eighties in the nineties businesses were buying it in [<a href="https://overcast.fm/+BtuybE1PM/1038">TS</a>]
00:17:23 ◼ ► the ideas someone the person buying it was different than the person is using [<a href="https://overcast.fm/+BtuybE1PM/1043">TS</a>]
00:17:26 ◼ ► it and that sort of scenario lends itself to feature West lent itself to [<a href="https://overcast.fm/+BtuybE1PM/1046">TS</a>]
00:17:32 ◼ ► price competition because the user experience is completely divorced from [<a href="https://overcast.fm/+BtuybE1PM/1052">TS</a>]
00:17:36 ◼ ► the buying experience but now it's more in the consumer space all these [<a href="https://overcast.fm/+BtuybE1PM/1056">TS</a>]
00:17:40 ◼ ► intangible things like what it's like to use it how you feel when someone sees [<a href="https://overcast.fm/+BtuybE1PM/1060">TS</a>]
00:17:45 ◼ ► you pull your pocket like all these little bits and pieces that you can't [<a href="https://overcast.fm/+BtuybE1PM/1065">TS</a>]
00:17:49 ◼ ► really measure become much more important and as that's happened Apple [<a href="https://overcast.fm/+BtuybE1PM/1069">TS</a>]
00:17:54 ◼ ► has benefited and as devices have become more personalized devices have become [<a href="https://overcast.fm/+BtuybE1PM/1074">TS</a>]
00:18:01 ◼ ► Apple has benefited or watch it very visible in with you all of the time I [<a href="https://overcast.fm/+BtuybE1PM/1081">TS</a>]
00:18:07 ◼ ► mean I would imagine is is celebrating at the opportunity because it fits so [<a href="https://overcast.fm/+BtuybE1PM/1087">TS</a>]
00:18:12 ◼ ► well with their strength yeah I completely agree with that I would say [<a href="https://overcast.fm/+BtuybE1PM/1092">TS</a>]
00:18:17 ◼ ► if you look at Apple's amount to the big picture and just look at them from the [<a href="https://overcast.fm/+BtuybE1PM/1097">TS</a>]
00:18:20 ◼ ► founding in 1976 today the miracle is that they've survived until now [<a href="https://overcast.fm/+BtuybE1PM/1100">TS</a>]
00:18:28 ◼ ► rape you know and and and now meaning let's say that iPhone in 2007 the iPod [<a href="https://overcast.fm/+BtuybE1PM/1108">TS</a>]
00:18:33 ◼ ► lets you know it's that thing that turned them around that they made it [<a href="https://overcast.fm/+BtuybE1PM/1113">TS</a>]
00:18:38 ◼ ► until 2001 when they could launch the iPod and and start to make you know to [<a href="https://overcast.fm/+BtuybE1PM/1118">TS</a>]
00:18:45 ◼ ► to really grow outside the tech world [<a href="https://overcast.fm/+BtuybE1PM/1125">TS</a>]
00:18:48 ◼ ► i befriend a good friend man was a fellow Yankees fan I think he listens to [<a href="https://overcast.fm/+BtuybE1PM/1128">TS</a>]
00:18:54 ◼ ► the show's program be thrilled talking about but he is my first met him he he [<a href="https://overcast.fm/+BtuybE1PM/1134">TS</a>]
00:19:00 ◼ ► asked me when he knew as Yankees fan from region in ordering fireball but his [<a href="https://overcast.fm/+BtuybE1PM/1140">TS</a>]
00:19:06 ◼ ► theory is a douche two types of sports fans stats stats fans and story fans and [<a href="https://overcast.fm/+BtuybE1PM/1146">TS</a>]
00:19:14 ◼ ► you know it's it's any any time you try to say there's only two type of people [<a href="https://overcast.fm/+BtuybE1PM/1154">TS</a>]
00:19:17 ◼ ► of course there's a grey zone and you know some stats guys are a little bit [<a href="https://overcast.fm/+BtuybE1PM/1157">TS</a>]
00:19:20 ◼ ► into the story sides some story guys are still interested in some of the stats [<a href="https://overcast.fm/+BtuybE1PM/1160">TS</a>]
00:19:24 ◼ ► I'm a story in his telling where it's why I just don't get into the numbers [<a href="https://overcast.fm/+BtuybE1PM/1164">TS</a>]
00:19:30 ◼ ► that much you know and it's why I believe in clutch hitting I believe in [<a href="https://overcast.fm/+BtuybE1PM/1170">TS</a>]
00:19:34 ◼ ► clutch performance and I know that's one of the stats guys things you know like [<a href="https://overcast.fm/+BtuybE1PM/1174">TS</a>]
00:19:38 ◼ ► you know the the Baseball Prospectus guys build James you know there's a [<a href="https://overcast.fm/+BtuybE1PM/1178">TS</a>]
00:19:43 ◼ ► theory that they try to back up that there's no such thing as clutch hitting [<a href="https://overcast.fm/+BtuybE1PM/1183">TS</a>]
00:19:46 ◼ ► and I i say you say there's no such thing as clutch hitting and I say there [<a href="https://overcast.fm/+BtuybE1PM/1186">TS</a>]
00:19:52 ◼ ► and I just don't see how you can deny it right and even know to back it up in one [<a href="https://overcast.fm/+BtuybE1PM/1192">TS</a>]
00:20:00 ◼ ► of them you know Jeter farewell thing is just chock full of all these statistics [<a href="https://overcast.fm/+BtuybE1PM/1200">TS</a>]
00:20:05 ◼ ► and stuff like that but one of the most amazing ones is up but it's he's played [<a href="https://overcast.fm/+BtuybE1PM/1205">TS</a>]
00:20:14 ◼ ► a hundred and fifty eight postseason games which is the bill regular baseball [<a href="https://overcast.fm/+BtuybE1PM/1214">TS</a>]
00:20:20 ◼ ► seasons a hundred and sixty two games and most guys would be lucky to play a [<a href="https://overcast.fm/+BtuybE1PM/1220">TS</a>]
00:20:23 ◼ ► hundred and fifty eight you know me even players weren't injured take a game off [<a href="https://overcast.fm/+BtuybE1PM/1223">TS</a>]
00:20:26 ◼ ► here and there so he's played easily the equivalent of a full regular-season all [<a href="https://overcast.fm/+BtuybE1PM/1226">TS</a>]
00:20:32 ◼ ► postseason which by definition is only against the very best pitchers and [<a href="https://overcast.fm/+BtuybE1PM/1232">TS</a>]
00:20:40 ◼ ► you know every postseason games against a team that was good enough to make it [<a href="https://overcast.fm/+BtuybE1PM/1240">TS</a>]
00:20:44 ◼ ► and he's got like 320 career postseason batting average you know enough to win a [<a href="https://overcast.fm/+BtuybE1PM/1244">TS</a>]
00:20:50 ◼ ► batting title most years and that's you know in the postseason know that that's [<a href="https://overcast.fm/+BtuybE1PM/1250">TS</a>]
00:20:55 ◼ ► really impressive because batting averages dropped significantly in the [<a href="https://overcast.fm/+BtuybE1PM/1255">TS</a>]
00:20:59 ◼ ► postseason right because the pitching a somewhat better so much better [<a href="https://overcast.fm/+BtuybE1PM/1259">TS</a>]
00:21:03 ◼ ► it's you know it's it's really that that's that's the way to win you know [<a href="https://overcast.fm/+BtuybE1PM/1263">TS</a>]
00:21:07 ◼ ► postseason baseball games have amazing picture you know it was like that with [<a href="https://overcast.fm/+BtuybE1PM/1267">TS</a>]
00:21:11 ◼ ► the member the White Sox when they won in 2006 when it here whenever you're was [<a href="https://overcast.fm/+BtuybE1PM/1271">TS</a>]
00:21:21 ◼ ► that the or whatever year the Chicago White Sox won a decade ago they they won [<a href="https://overcast.fm/+BtuybE1PM/1281">TS</a>]
00:21:26 ◼ ► the World Series in four games are for pitchers pitched four complete games [<a href="https://overcast.fm/+BtuybE1PM/1286">TS</a>]
00:21:29 ◼ ► because it's unbelievable that they had four pitchers who caught fire and we're [<a href="https://overcast.fm/+BtuybE1PM/1289">TS</a>]
00:21:34 ◼ ► just unbearable and they just want one two three four World Series that's like [<a href="https://overcast.fm/+BtuybE1PM/1294">TS</a>]
00:21:39 ◼ ► having a hot goalie in hockey or something do you have just about [<a href="https://overcast.fm/+BtuybE1PM/1299">TS</a>]
00:21:43 ◼ ► everything else and tech is exactly the same that there's story guys and that's [<a href="https://overcast.fm/+BtuybE1PM/1303">TS</a>]
00:21:48 ◼ ► guys and you know and the tech industry was so dominated by the stats the specs [<a href="https://overcast.fm/+BtuybE1PM/1308">TS</a>]
00:21:55 ◼ ► for so long because it was only tech people effectively you know everybody [<a href="https://overcast.fm/+BtuybE1PM/1315">TS</a>]
00:22:03 ◼ ► using a computer was a tech person for some reason you know that that's that [<a href="https://overcast.fm/+BtuybE1PM/1323">TS</a>]
00:22:07 ◼ ► was the the problem Apple faced in 1984 the Macintosh is they'd build a computer [<a href="https://overcast.fm/+BtuybE1PM/1327">TS</a>]
00:22:12 ◼ ► in a quote unquote for the rest of us in there were highest of us well there they [<a href="https://overcast.fm/+BtuybE1PM/1332">TS</a>]
00:22:17 ◼ ► had no interest in a computer you know it really kinda needed the computing [<a href="https://overcast.fm/+BtuybE1PM/1337">TS</a>]
00:22:21 ◼ ► world needed the internet and to make it a communications device that's something [<a href="https://overcast.fm/+BtuybE1PM/1341">TS</a>]
00:22:28 ◼ ► everybody wants to do everybody you know it's it's being able to communicate that [<a href="https://overcast.fm/+BtuybE1PM/1348">TS</a>]
00:22:32 ◼ ► turn the computer into something regular people wanted and by that time it was [<a href="https://overcast.fm/+BtuybE1PM/1352">TS</a>]
00:22:38 ◼ ► you know it was too late when does it become entrenched in you know when [<a href="https://overcast.fm/+BtuybE1PM/1358">TS</a>]
00:22:42 ◼ ► everybody got on the Internet it was a Windows dominated world yet no I think [<a href="https://overcast.fm/+BtuybE1PM/1362">TS</a>]
00:22:47 ◼ ► this is the key thing that people every time you hear someone talk about [<a href="https://overcast.fm/+BtuybE1PM/1367">TS</a>]
00:22:50 ◼ ► mattresses Windows it is actually had very little to do with the [<a href="https://overcast.fm/+BtuybE1PM/1370">TS</a>]
00:22:55 ◼ ► the underlying dynamics it had to do with the extra context and who was [<a href="https://overcast.fm/+BtuybE1PM/1375">TS</a>]
00:23:00 ◼ ► buying and all that all that sort of stuff in anyone who doesn't really talk [<a href="https://overcast.fm/+BtuybE1PM/1380">TS</a>]
00:23:04 ◼ ► about that you can take out in my opinion you know their opinion with a [<a href="https://overcast.fm/+BtuybE1PM/1384">TS</a>]
00:23:08 ◼ ► very large green assault because he did that the world was just so completely [<a href="https://overcast.fm/+BtuybE1PM/1388">TS</a>]
00:23:13 ◼ ► and utterly different then and there is actually very few lessons to be drawn [<a href="https://overcast.fm/+BtuybE1PM/1393">TS</a>]
00:23:17 ◼ ► today the famous brought this up in its you know maybe one of the all-time clam [<a href="https://overcast.fm/+BtuybE1PM/1397">TS</a>]
00:23:24 ◼ ► chowders of all time as commander tacos reaction to the original iPod in 2001 on [<a href="https://overcast.fm/+BtuybE1PM/1404">TS</a>]
00:23:31 ◼ ► Slashdot here's his whole comment after Apple released the iPod no wireless less [<a href="https://overcast.fm/+BtuybE1PM/1411">TS</a>]
00:23:40 ◼ ► space than a nomad lame so is all you know it was completely looking at it [<a href="https://overcast.fm/+BtuybE1PM/1420">TS</a>]
00:23:47 ◼ ► from the perspective real accident hindsight right he'd original iPod was [<a href="https://overcast.fm/+BtuybE1PM/1427">TS</a>]
00:23:51 ◼ ► lame but it it was a rational perspective from the point of view of [<a href="https://overcast.fm/+BtuybE1PM/1431">TS</a>]
00:23:57 ◼ ► the type of people who read / 20 for sure I'm surprised he forgot to put in [<a href="https://overcast.fm/+BtuybE1PM/1437">TS</a>]
00:24:04 ◼ ► yeah yeah exactly where maybe you know it's [<a href="https://overcast.fm/+BtuybE1PM/1444">TS</a>]
00:24:11 ◼ ► to hit their prime factor you know does last doesn't have wireless we want [<a href="https://overcast.fm/+BtuybE1PM/1451">TS</a>]
00:24:15 ◼ ► everything to be wireless for whatever reason less space than oh man member [<a href="https://overcast.fm/+BtuybE1PM/1455">TS</a>]
00:24:19 ◼ ► nomads I mean who made that create the creative Zii had a diamond diamond was [<a href="https://overcast.fm/+BtuybE1PM/1459">TS</a>]
00:24:25 ◼ ► the other one I had a diamond real by a Creative Labs they're the guys who sued [<a href="https://overcast.fm/+BtuybE1PM/1465">TS</a>]
00:24:31 ◼ ► out all about the about the sound chip in the iPod actually won I think that [<a href="https://overcast.fm/+BtuybE1PM/1471">TS</a>]
00:24:36 ◼ ► that that single-handedly kept their company afloat for I think they might [<a href="https://overcast.fm/+BtuybE1PM/1476">TS</a>]
00:24:40 ◼ ► still be around X I'm not sure I buy a Creative Technologies of Singapore right [<a href="https://overcast.fm/+BtuybE1PM/1480">TS</a>]
00:24:46 ◼ ► whereas the you know there was some amazing technology in that original iPod [<a href="https://overcast.fm/+BtuybE1PM/1486">TS</a>]
00:24:52 ◼ ► like the 1.8 inch hard drive I think that's the size that it was was a new [<a href="https://overcast.fm/+BtuybE1PM/1492">TS</a>]
00:24:58 ◼ ► thing it was like nobody'd using there's some great stories I forget who [<a href="https://overcast.fm/+BtuybE1PM/1498">TS</a>]
00:25:02 ◼ ► published originally but it was what was the name that guy who was the [<a href="https://overcast.fm/+BtuybE1PM/1502">TS</a>]
00:25:07 ◼ ► he ended up at Palm yeah rubenstein rubenstein Jon Rubinstein was [<a href="https://overcast.fm/+BtuybE1PM/1507">TS</a>]
00:25:15 ◼ ► engineering head at Apple at the time and was over in asia like scouting new [<a href="https://overcast.fm/+BtuybE1PM/1515">TS</a>]
00:25:23 ◼ ► stuff and I think it was to Sheba who'd come up with these and they're like oh [<a href="https://overcast.fm/+BtuybE1PM/1523">TS</a>]
00:25:28 ◼ ► and we've got we've done this we've gone from 2.5 inch hard drives to 1.8 inch [<a href="https://overcast.fm/+BtuybE1PM/1528">TS</a>]
00:25:34 ◼ ► and nobody wants to buy them because everybody's putting hard drives the [<a href="https://overcast.fm/+BtuybE1PM/1534">TS</a>]
00:25:39 ◼ ► smallest thing anybody was putting hard drives into were laptops and laptops in [<a href="https://overcast.fm/+BtuybE1PM/1539">TS</a>]
00:25:45 ◼ ► 2001 or 2001 every year was even the small ones the difference between 1.8 [<a href="https://overcast.fm/+BtuybE1PM/1545">TS</a>]
00:25:52 ◼ ► and 2.5 inch hard drives didn't make a difference so why spend in you know [<a href="https://overcast.fm/+BtuybE1PM/1552">TS</a>]
00:25:56 ◼ ► everybody told Toshiba why would we spend all this money we don't really [<a href="https://overcast.fm/+BtuybE1PM/1556">TS</a>]
00:25:59 ◼ ► need to save that base whereas rubenstein looked at them and died dad [<a href="https://overcast.fm/+BtuybE1PM/1559">TS</a>]
00:26:04 ◼ ► said that's the thing we can do this music thing with you know because 2.5 [<a href="https://overcast.fm/+BtuybE1PM/1564">TS</a>]
00:26:10 ◼ ► was way too big but what's so interesting about this whole story [<a href="https://overcast.fm/+BtuybE1PM/1570">TS</a>]
00:26:12 ◼ ► actually is it's very it's a very on Apple kind of story which in some ways [<a href="https://overcast.fm/+BtuybE1PM/1572">TS</a>]
00:26:19 ◼ ► the iPod is a bit of a non-apple type product but basically in Jan so the [<a href="https://overcast.fm/+BtuybE1PM/1579">TS</a>]
00:26:26 ◼ ► airport official release said like a review like about personal video that's [<a href="https://overcast.fm/+BtuybE1PM/1586">TS</a>]
00:26:29 ◼ ► the new desktop publishing and then they're like oh crap we missed the music [<a href="https://overcast.fm/+BtuybE1PM/1589">TS</a>]
00:26:34 ◼ ► boat and then Steve Jobs came out it actually are all we have a new [<a href="https://overcast.fm/+BtuybE1PM/1594">TS</a>]
00:26:38 ◼ ► strategies for the digital hub strategy and the center of NREGA in end the rest [<a href="https://overcast.fm/+BtuybE1PM/1598">TS</a>]
00:26:43 ◼ ► of the event were reintroduced this is Reggie was in January 2001 in the same [<a href="https://overcast.fm/+BtuybE1PM/1603">TS</a>]
00:26:49 ◼ ► event they introduced iTunes and they talked in this photo was using was [<a href="https://overcast.fm/+BtuybE1PM/1609">TS</a>]
00:26:55 ◼ ► ripped mix burn was the kind of catch phrase and the thing is the iPod didn't [<a href="https://overcast.fm/+BtuybE1PM/1615">TS</a>]
00:27:01 ◼ ► exist at all he did exist at Apple because Jon Rubinstein in go to Japan [<a href="https://overcast.fm/+BtuybE1PM/1621">TS</a>]
00:27:05 ◼ ► until February the next month and it was when he was in Japan he was introduced [<a href="https://overcast.fm/+BtuybE1PM/1625">TS</a>]
00:27:10 ◼ ► to you he saw the hard drive and it was the hard drive that [<a href="https://overcast.fm/+BtuybE1PM/1630">TS</a>]
00:27:14 ◼ ► was the genesis for the iPod and so is actually it's almost like completely [<a href="https://overcast.fm/+BtuybE1PM/1634">TS</a>]
00:27:18 ◼ ► backwards from the way we think about an Apple product being created in so the [<a href="https://overcast.fm/+BtuybE1PM/1638">TS</a>]
00:27:22 ◼ ► original iPad is put together like six months end and it was put together super [<a href="https://overcast.fm/+BtuybE1PM/1642">TS</a>]
00:27:27 ◼ ► fast it was totally driven by the technology but what came out was in a [<a href="https://overcast.fm/+BtuybE1PM/1647">TS</a>]
00:27:31 ◼ ► technological product it was a you know it was a it was a music player in there [<a href="https://overcast.fm/+BtuybE1PM/1651">TS</a>]
00:27:36 ◼ ► something like is very different to to be a to be a hard-driving is to be a [<a href="https://overcast.fm/+BtuybE1PM/1656">TS</a>]
00:27:42 ◼ ► music player and it's that kind of transformation from a technological item [<a href="https://overcast.fm/+BtuybE1PM/1662">TS</a>]
00:27:47 ◼ ► to a something that you desire because it makes your life better that than [<a href="https://overcast.fm/+BtuybE1PM/1667">TS</a>]
00:27:54 ◼ ► Apple's that is Apple that with is what Apple is so good at yeah you know get [<a href="https://overcast.fm/+BtuybE1PM/1674">TS</a>]
00:28:00 ◼ ► back to watch out for adult take a break in a moment we'll get back to watch but [<a href="https://overcast.fm/+BtuybE1PM/1680">TS</a>]
00:28:03 ◼ ► I do think you're right though and I think you even mention this [<a href="https://overcast.fm/+BtuybE1PM/1683">TS</a>]
00:28:05 ◼ ► strategically this week or was it you who mentioned that the iPod was sort of [<a href="https://overcast.fm/+BtuybE1PM/1685">TS</a>]
00:28:10 ◼ ► a non-apple like product and I think I mentioned I think I've yeah I did in the [<a href="https://overcast.fm/+BtuybE1PM/1690">TS</a>]
00:28:14 ◼ ► article about the watch and it's worth keeping that in mind I think thinking [<a href="https://overcast.fm/+BtuybE1PM/1694">TS</a>]
00:28:19 ◼ ► about what the watch is going to be or what their intentions are is it an iPod [<a href="https://overcast.fm/+BtuybE1PM/1699">TS</a>]
00:28:25 ◼ ► on your wrist or is it something more and I'm I'm with you that I think it's [<a href="https://overcast.fm/+BtuybE1PM/1705">TS</a>]
00:28:28 ◼ ► something more yeah I've tripped up by the iPod is a few times in my analysis [<a href="https://overcast.fm/+BtuybE1PM/1708">TS</a>]
00:28:34 ◼ ► like last year I originally said the phone would be much much cheaper than it [<a href="https://overcast.fm/+BtuybE1PM/1714">TS</a>]
00:28:39 ◼ ► was thinking about the iPod the iPod was always price competitive and I you I did [<a href="https://overcast.fm/+BtuybE1PM/1719">TS</a>]
00:28:44 ◼ ► within a week I think I think you chatted me at the time is now accepting [<a href="https://overcast.fm/+BtuybE1PM/1724">TS</a>]
00:28:49 ◼ ► can be very expensive and ended up being that basically the iPod was it was [<a href="https://overcast.fm/+BtuybE1PM/1729">TS</a>]
00:28:54 ◼ ► always is facing an accessory it was a single-purpose device a peripheral a [<a href="https://overcast.fm/+BtuybE1PM/1734">TS</a>]
00:28:59 ◼ ► previous exactly that the word it was a peripheral that was very cost [<a href="https://overcast.fm/+BtuybE1PM/1739">TS</a>]
00:29:03 ◼ ► competitive it was it was done in an apple way it was simple it was very well [<a href="https://overcast.fm/+BtuybE1PM/1743">TS</a>]
00:29:08 ◼ ► thought out beautiful and a shirt design but if you think about it every other [<a href="https://overcast.fm/+BtuybE1PM/1748">TS</a>]
00:29:12 ◼ ► Apple product of note has been a platform that's been a general-purpose [<a href="https://overcast.fm/+BtuybE1PM/1752">TS</a>]
00:29:17 ◼ ► computer and the the arc of Apple is to create a general-purpose computer that's [<a href="https://overcast.fm/+BtuybE1PM/1757">TS</a>]
00:29:23 ◼ ► smaller and more attractive in more accessible on the comp [<a href="https://overcast.fm/+BtuybE1PM/1763">TS</a>]
00:29:27 ◼ ► position and everything fits in that dark except for except for the iPod I [<a href="https://overcast.fm/+BtuybE1PM/1767">TS</a>]
00:29:33 ◼ ► don't think it makes any more sense than as it as it typical Apple product [<a href="https://overcast.fm/+BtuybE1PM/1773">TS</a>]
00:29:38 ◼ ► doesn't make any more sense then if in some alternate universe the quick take [<a href="https://overcast.fm/+BtuybE1PM/1778">TS</a>]
00:29:42 ◼ ► camera had really taken off and that Apple had become a major player in [<a href="https://overcast.fm/+BtuybE1PM/1782">TS</a>]
00:29:48 ◼ ► digital photography which of course they are now the phone is Albert you know [<a href="https://overcast.fm/+BtuybE1PM/1788">TS</a>]
00:29:53 ◼ ► what i mean i mean the quick tape was amazing [<a href="https://overcast.fm/+BtuybE1PM/1793">TS</a>]
00:29:55 ◼ ► forget what year they came out in the nineties but it was amazing and it was [<a href="https://overcast.fm/+BtuybE1PM/1795">TS</a>]
00:29:58 ◼ ► one of the first was super expensive compared to like film cameras but it was [<a href="https://overcast.fm/+BtuybE1PM/1798">TS</a>]
00:30:02 ◼ ► one of the first digital cameras that was at least plausible for someone down [<a href="https://overcast.fm/+BtuybE1PM/1802">TS</a>]
00:30:06 ◼ ► and it was amazing and it took like 320 height 320 pictures or something but in [<a href="https://overcast.fm/+BtuybE1PM/1806">TS</a>]
00:30:13 ◼ ► some world in some alternate universe that could have become hit especially I [<a href="https://overcast.fm/+BtuybE1PM/1813">TS</a>]
00:30:17 ◼ ► think if it did you know if jobs in his crew had gotten there a little earlier [<a href="https://overcast.fm/+BtuybE1PM/1817">TS</a>]
00:30:23 ◼ ► and cleaned up you know that the product development and I like they eventually [<a href="https://overcast.fm/+BtuybE1PM/1823">TS</a>]
00:30:28 ◼ ► did if it had been a little bit more of a job Z Apple product then sculley Apple [<a href="https://overcast.fm/+BtuybE1PM/1828">TS</a>]
00:30:36 ◼ ► product it might have been but it would've been weird travel to be selling [<a href="https://overcast.fm/+BtuybE1PM/1836">TS</a>]
00:30:39 ◼ ► something like a camera but no more weird than it was that they played that [<a href="https://overcast.fm/+BtuybE1PM/1839">TS</a>]
00:30:43 ◼ ► know totally I think the camera is a great example I think the other example [<a href="https://overcast.fm/+BtuybE1PM/1843">TS</a>]
00:30:50 ◼ ► that's interesting in telling is the laser writer actually where Apple [<a href="https://overcast.fm/+BtuybE1PM/1850">TS</a>]
00:30:56 ◼ ► actually was like when the preeminent printer manufacturers in the world by [<a href="https://overcast.fm/+BtuybE1PM/1856">TS</a>]
00:31:01 ◼ ► that was that they were never a printer company like that was that was to enable [<a href="https://overcast.fm/+BtuybE1PM/1861">TS</a>]
00:31:06 ◼ ► the Mac to enable desktop publishing all that all that sort of stuff but in both [<a href="https://overcast.fm/+BtuybE1PM/1866">TS</a>]
00:31:11 ◼ ► are both are examples of in 1811 not so much but of products Apple made but by [<a href="https://overcast.fm/+BtuybE1PM/1871">TS</a>]
00:31:19 ◼ ► no means define the company nobody thing yeah well as a printer and it all comes [<a href="https://overcast.fm/+BtuybE1PM/1879">TS</a>]
00:31:24 ◼ ► back to the this story / stats dividing the tech world where might you know and [<a href="https://overcast.fm/+BtuybE1PM/1884">TS</a>]
00:31:30 ◼ ► again this is super ancient history the laser stuff but my you know my [<a href="https://overcast.fm/+BtuybE1PM/1890">TS</a>]
00:31:35 ◼ ► Apple wanted others didn't even want to give them the printer business really i [<a href="https://overcast.fm/+BtuybE1PM/1895">TS</a>]
00:31:39 ◼ ► mean you know they take the money and they sold for a lot of money but you [<a href="https://overcast.fm/+BtuybE1PM/1899">TS</a>]
00:31:42 ◼ ► never know when they eventually got out there was nobody nobody was born without [<a href="https://overcast.fm/+BtuybE1PM/1902">TS</a>]
00:31:46 ◼ ► for the Apple printers you know it was never really the company's heart was [<a href="https://overcast.fm/+BtuybE1PM/1906">TS</a>]
00:31:50 ◼ ► never in it but it the gist of it was it couldn't get other companies to make [<a href="https://overcast.fm/+BtuybE1PM/1910">TS</a>]
00:31:53 ◼ ► them they're like hey you guys can build these laser printers and yes they'll be [<a href="https://overcast.fm/+BtuybE1PM/1913">TS</a>]
00:31:57 ◼ ► crazy expensive but look at the output we can do beautiful high resolution [<a href="https://overcast.fm/+BtuybE1PM/1917">TS</a>]
00:32:03 ◼ ► output and everybody you know the industry was like a dot matrix is good [<a href="https://overcast.fm/+BtuybE1PM/1923">TS</a>]
00:32:07 ◼ ► enough you know we don't need that you know where is the output was horrible [<a href="https://overcast.fm/+BtuybE1PM/1927">TS</a>]
00:32:12 ◼ ► from dot matrix printers yeah it's absolutely horrible yeah it's great is [<a href="https://overcast.fm/+BtuybE1PM/1932">TS</a>]
00:32:18 ◼ ► crazy to even think of that did you compare them but what's interesting [<a href="https://overcast.fm/+BtuybE1PM/1938">TS</a>]
00:32:22 ◼ ► though is yet the laser radar was in Wikipedia articles released the same day [<a href="https://overcast.fm/+BtuybE1PM/1942">TS</a>]
00:32:27 ◼ ► as PageMaker and it was way more expensive then was on the market but it [<a href="https://overcast.fm/+BtuybE1PM/1947">TS</a>]
00:32:34 ◼ ► had AppleTalk be used by multiple people the per-user cost was lower like it's [<a href="https://overcast.fm/+BtuybE1PM/1954">TS</a>]
00:32:40 ◼ ► funny you see almost all these characteristics of of a typical Apple [<a href="https://overcast.fm/+BtuybE1PM/1960">TS</a>]
00:32:44 ◼ ► product wrapped up in a printer which is that a weird to think about but I think [<a href="https://overcast.fm/+BtuybE1PM/1964">TS</a>]
00:32:47 ◼ ► the the rod takeaway is nobody thinks of Apple as a printer company and I'm [<a href="https://overcast.fm/+BtuybE1PM/1967">TS</a>]
00:32:52 ◼ ► definitely not going to reference the ways a writer when I think about [<a href="https://overcast.fm/+BtuybE1PM/1972">TS</a>]
00:32:55 ◼ ► analysis of the watch but on the same tone i think im not suree to be [<a href="https://overcast.fm/+BtuybE1PM/1975">TS</a>]
00:33:01 ◼ ► referencing the iPod when you think about analysis either let's take a break [<a href="https://overcast.fm/+BtuybE1PM/1981">TS</a>]
00:33:06 ◼ ► and I thank our first sponsor brand new sponsor really excited to have this a [<a href="https://overcast.fm/+BtuybE1PM/1986">TS</a>]
00:33:11 ◼ ► cool app for the Mac called you bother I get the look that lower case letter you [<a href="https://overcast.fm/+BtuybE1PM/1991">TS</a>]
00:33:17 ◼ ► capital be four bar upar upar it's a doc replacement for the Mac a doc [<a href="https://overcast.fm/+BtuybE1PM/1997">TS</a>]
00:33:26 ◼ ► alternative if you will cuz you can really replace the doc but you can [<a href="https://overcast.fm/+BtuybE1PM/2006">TS</a>]
00:33:31 ◼ ► configure it always take a power users stock so you can configure it like a dog [<a href="https://overcast.fm/+BtuybE1PM/2011">TS</a>]
00:33:36 ◼ ► like the Apple dock but better or you can use it a lot some in something [<a href="https://overcast.fm/+BtuybE1PM/2016">TS</a>]
00:33:41 ◼ ► that's more like a taskbar like from windows [<a href="https://overcast.fm/+BtuybE1PM/2021">TS</a>]
00:33:43 ◼ ► so if you're a Windows convert and taskbar from Windows is one of the [<a href="https://overcast.fm/+BtuybE1PM/2023">TS</a>]
00:33:48 ◼ ► things you really liked on Windows you miss it you bar is definitely something [<a href="https://overcast.fm/+BtuybE1PM/2028">TS</a>]
00:33:51 ◼ ► to look at and even if you're a Mac user but you've always thought that the [<a href="https://overcast.fm/+BtuybE1PM/2031">TS</a>]
00:33:55 ◼ ► window style taskbar the way that you can minimize in and and organized [<a href="https://overcast.fm/+BtuybE1PM/2035">TS</a>]
00:33:59 ◼ ► windows and stuff like that and apps is more to your liking [<a href="https://overcast.fm/+BtuybE1PM/2039">TS</a>]
00:34:03 ◼ ► also worth checking out all sorts of little touches the developer edward [<a href="https://overcast.fm/+BtuybE1PM/2043">TS</a>]
00:34:10 ◼ ► power is is really really focused on the details his hobby of actually been [<a href="https://overcast.fm/+BtuybE1PM/2050">TS</a>]
00:34:15 ◼ ► emailing he's is hubby is making mechanical watches which is just funny [<a href="https://overcast.fm/+BtuybE1PM/2055">TS</a>]
00:34:21 ◼ ► that you know the timing that its watches but he does really really [<a href="https://overcast.fm/+BtuybE1PM/2061">TS</a>]
00:34:24 ◼ ► amazing looking mechanical watches that he creates himself and it's like that [<a href="https://overcast.fm/+BtuybE1PM/2064">TS</a>]
00:34:30 ◼ ► level of detail in your bar like the kind of thing you'd expect from [<a href="https://overcast.fm/+BtuybE1PM/2070">TS</a>]
00:34:33 ◼ ► somebody's hobbies making high-end mechanical wrist watches so badges just [<a href="https://overcast.fm/+BtuybE1PM/2073">TS</a>]
00:34:39 ◼ ► as one example of the sort of detail little red circles you get on an app [<a href="https://overcast.fm/+BtuybE1PM/2079">TS</a>]
00:34:44 ◼ ► icon you bar does it in a way where no matter how many apps you have down there [<a href="https://overcast.fm/+BtuybE1PM/2084">TS</a>]
00:34:49 ◼ ► in the bar the badge always stays at the size the treatable as opposed to Apple's [<a href="https://overcast.fm/+BtuybE1PM/2089">TS</a>]
00:34:53 ◼ ► method where they just turned into little red dots in a corner of the [<a href="https://overcast.fm/+BtuybE1PM/2093">TS</a>]
00:34:56 ◼ ► window you can read them that one example he's got a thing called activity [<a href="https://overcast.fm/+BtuybE1PM/2096">TS</a>]
00:35:03 ◼ ► mode you hold down the Ctrl key on your keyboard and all the map tiles they [<a href="https://overcast.fm/+BtuybE1PM/2103">TS</a>]
00:35:08 ◼ ► switch from having their name underneath which in itself is a difference from the [<a href="https://overcast.fm/+BtuybE1PM/2108">TS</a>]
00:35:11 ◼ ► Apple App where you can actually have liked the name of the app the name of [<a href="https://overcast.fm/+BtuybE1PM/2111">TS</a>]
00:35:15 ◼ ► the window that you've minimize down there with those names change when you [<a href="https://overcast.fm/+BtuybE1PM/2115">TS</a>]
00:35:20 ◼ ► hold down the Ctrl key and a show you CPU and RAM usage internet so yeah it's [<a href="https://overcast.fm/+BtuybE1PM/2120">TS</a>]
00:35:24 ◼ ► also a replacement for activity viewer so if you feel like there's an app that [<a href="https://overcast.fm/+BtuybE1PM/2124">TS</a>]
00:35:29 ◼ ► mean you know you're worried that this would happen using them as CPU just put [<a href="https://overcast.fm/+BtuybE1PM/2129">TS</a>]
00:35:33 ◼ ► your mouse over the bar hold down the Ctrl key and it shows you exactly what's [<a href="https://overcast.fm/+BtuybE1PM/2133">TS</a>]
00:35:37 ◼ ► sort of thing for everybody no of course not sort of thing for nerds who want to [<a href="https://overcast.fm/+BtuybE1PM/2137">TS</a>]
00:35:42 ◼ ► run Activity Monitor awesome feature really really cool helps you kill any [<a href="https://overcast.fm/+BtuybE1PM/2142">TS</a>]
00:35:48 ◼ ► time you have been advocates where did that sort of a PDF to force quit you [<a href="https://overcast.fm/+BtuybE1PM/2148">TS</a>]
00:35:51 ◼ ► don't have to go hunting for it it just shows you right there in new bar want a [<a href="https://overcast.fm/+BtuybE1PM/2151">TS</a>]
00:35:55 ◼ ► nap is unresponsive against a special background color so you can tell right [<a href="https://overcast.fm/+BtuybE1PM/2155">TS</a>]
00:36:00 ◼ ► plenty of custom customizability tons of it there's a dark theme like dark mode [<a href="https://overcast.fm/+BtuybE1PM/2160">TS</a>]
00:36:05 ◼ ► in Yosemite light theme that looks like the the menu bar in Mavericks you can [<a href="https://overcast.fm/+BtuybE1PM/2165">TS</a>]
00:36:14 ◼ ► always show up instead of just showing you what's running version 2.0 came out [<a href="https://overcast.fm/+BtuybE1PM/2174">TS</a>]
00:36:20 ◼ ► in July 2 already up to version 2.2 sex he's updating it regularly it's really [<a href="https://overcast.fm/+BtuybE1PM/2180">TS</a>]
00:36:30 ◼ ► bottom-line his goal is he's working to make this the doc replacement for OS 10 [<a href="https://overcast.fm/+BtuybE1PM/2190">TS</a>]
00:36:35 ◼ ► so if you sort of user who wants to replace your doc you liked tinkering [<a href="https://overcast.fm/+BtuybE1PM/2195">TS</a>]
00:36:38 ◼ ► with system utilities and stuff like that check out YouTube are normally [<a href="https://overcast.fm/+BtuybE1PM/2198">TS</a>]
00:36:45 ◼ ► sells for 20 bucks but if you use the coupon code standard grouper all one [<a href="https://overcast.fm/+BtuybE1PM/2205">TS</a>]
00:36:55 ◼ ► word standard grouper you get 50% off some meaning you can get it for just 10 [<a href="https://overcast.fm/+BtuybE1PM/2215">TS</a>]
00:37:01 ◼ ► bucks and you can even better you can run in demo mode for four weeks so you [<a href="https://overcast.fm/+BtuybE1PM/2221">TS</a>]
00:37:12 ◼ ► get for four weeks to try it out before you have to decide really cool utility [<a href="https://overcast.fm/+BtuybE1PM/2232">TS</a>]
00:37:17 ◼ ► it's really well done I think anybody who loves it should check it out so my [<a href="https://overcast.fm/+BtuybE1PM/2237">TS</a>]
00:37:24 ◼ ► thanks to you buyer for sponsoring show save 10 bucks with coupon standard River [<a href="https://overcast.fm/+BtuybE1PM/2244">TS</a>]
00:37:30 ◼ ► standard I love that I prefer common brewery yeah [<a href="https://overcast.fm/+BtuybE1PM/2250">TS</a>]
00:37:37 ◼ ► maybe the next week's could just go to browser software dot com that's BR aww [<a href="https://overcast.fm/+BtuybE1PM/2257">TS</a>]
00:37:52 ◼ ► our software dot com and find out more and use that coupon code and save half [<a href="https://overcast.fm/+BtuybE1PM/2272">TS</a>]
00:37:58 ◼ ► price half price for talk solicitors great deal so let's go back and let's [<a href="https://overcast.fm/+BtuybE1PM/2278">TS</a>]
00:38:04 ◼ ► just get into the watch so you've had an involved take on a watch like you [<a href="https://overcast.fm/+BtuybE1PM/2284">TS</a>]
00:38:12 ◼ ► mentioned earlier in the show that your initial take is that this it was too [<a href="https://overcast.fm/+BtuybE1PM/2292">TS</a>]
00:38:16 ◼ ► unfocused and is starting to your pad what was your initial take much I think [<a href="https://overcast.fm/+BtuybE1PM/2296">TS</a>]
00:38:22 ◼ ► I think your initial take represented an awful lot of people know for sure I mean [<a href="https://overcast.fm/+BtuybE1PM/2302">TS</a>]
00:38:26 ◼ ► it's one of the most popular cause I had quite a while which which is funny cause [<a href="https://overcast.fm/+BtuybE1PM/2306">TS</a>]
00:38:29 ◼ ► you're like oh you senior mine actually the feedback was very was very positive [<a href="https://overcast.fm/+BtuybE1PM/2309">TS</a>]
00:38:35 ◼ ► in favor of that piece i'm not i'm not winning any brownie points by by by [<a href="https://overcast.fm/+BtuybE1PM/2315">TS</a>]
00:38:39 ◼ ► switching basically a Christian was primarily about the event because I i I [<a href="https://overcast.fm/+BtuybE1PM/2319">TS</a>]
00:38:45 ◼ ► wasn't there I obviously couldn't use the watch so it's hard to get too much [<a href="https://overcast.fm/+BtuybE1PM/2325">TS</a>]
00:38:50 ◼ ► into the actual details but the event in general I compared and contrasted it to [<a href="https://overcast.fm/+BtuybE1PM/2330">TS</a>]
00:38:55 ◼ ► previous new product introductions so going back to the iPod going back to the [<a href="https://overcast.fm/+BtuybE1PM/2335">TS</a>]
00:39:01 ◼ ► iPhone and the iPad in all three cases Steve Jobs did a bit of exposition about [<a href="https://overcast.fm/+BtuybE1PM/2341">TS</a>]
00:39:12 ◼ ► why this product needed to exist [<a href="https://overcast.fm/+BtuybE1PM/2352">TS</a>]
00:39:15 ◼ ► what's the market what's the what's the problem people have what's out there [<a href="https://overcast.fm/+BtuybE1PM/2355">TS</a>]
00:39:19 ◼ ► oh and here's our new thing and it happens to fit the market and take care [<a href="https://overcast.fm/+BtuybE1PM/2359">TS</a>]
00:39:23 ◼ ► of problems in and all that sort of thing so that did happen with the watch [<a href="https://overcast.fm/+BtuybE1PM/2363">TS</a>]
00:39:30 ◼ ► what happens the watches and stage and he said oh here's the next door you know [<a href="https://overcast.fm/+BtuybE1PM/2370">TS</a>]
00:39:34 ◼ ► we're very excited we've been working very hard [<a href="https://overcast.fm/+BtuybE1PM/2374">TS</a>]
00:39:37 ◼ ► here's the next the next chapter in Apple's story in a new movie popped up [<a href="https://overcast.fm/+BtuybE1PM/2377">TS</a>]
00:39:41 ◼ ► you know I Q zoos great video is you're showing the initials and watch their [<a href="https://overcast.fm/+BtuybE1PM/2381">TS</a>]
00:39:46 ◼ ► but that that piece about why does this exists where in the market is a goal was [<a href="https://overcast.fm/+BtuybE1PM/2386">TS</a>]
00:39:53 ◼ ► was missing and that was that I was concerning to me it was that concern was [<a href="https://overcast.fm/+BtuybE1PM/2393">TS</a>]
00:39:59 ◼ ► amplified by the software demo which to my mind again going into the event I was [<a href="https://overcast.fm/+BtuybE1PM/2399">TS</a>]
00:40:08 ◼ ► thinking this was an accompaniment to the iPhone that's why I was being the [<a href="https://overcast.fm/+BtuybE1PM/2408">TS</a>]
00:40:12 ◼ ► iPhone this was my thinking going into it and in that way to make why are they [<a href="https://overcast.fm/+BtuybE1PM/2412">TS</a>]
00:40:16 ◼ ► doing a demo that doesn't leverage the iPhone like they were searching for [<a href="https://overcast.fm/+BtuybE1PM/2416">TS</a>]
00:40:19 ◼ ► movies on the watch they were working at all these photos on the watch like we [<a href="https://overcast.fm/+BtuybE1PM/2419">TS</a>]
00:40:22 ◼ ► have an iPhone in your pocket why when she used that to do this sort of stuff [<a href="https://overcast.fm/+BtuybE1PM/2422">TS</a>]
00:40:26 ◼ ► and so I might this demos kinda weird they didn't say why this has me a little [<a href="https://overcast.fm/+BtuybE1PM/2426">TS</a>]
00:40:33 ◼ ► worried about the about the whole concept yeah I completely so why would I [<a href="https://overcast.fm/+BtuybE1PM/2433">TS</a>]
00:40:41 ◼ ► Why Why What What do you know what is the job to be done to to use the I was [<a href="https://overcast.fm/+BtuybE1PM/2441">TS</a>]
00:40:48 ◼ ► gonna say horace but I guess he took that from her since then click [<a href="https://overcast.fm/+BtuybE1PM/2448">TS</a>]
00:40:52 ◼ ► Christians but you know it's just a way to put in context but yet what what what [<a href="https://overcast.fm/+BtuybE1PM/2452">TS</a>]
00:40:57 ◼ ► are you hiring the watch to do and I don't think they answered that but I and [<a href="https://overcast.fm/+BtuybE1PM/2457">TS</a>]
00:41:04 ◼ ► time will tell on this front it's either a sign that that they have lost focus [<a href="https://overcast.fm/+BtuybE1PM/2464">TS</a>]
00:41:10 ◼ ► post jobs and it is the first you know we're really gonna look back at that [<a href="https://overcast.fm/+BtuybE1PM/2470">TS</a>]
00:41:16 ◼ ► introduction event as the first warning sign that Apple is in trouble and is [<a href="https://overcast.fm/+BtuybE1PM/2476">TS</a>]
00:41:21 ◼ ► going to isn't going to do the same good job with a new an altogether new product [<a href="https://overcast.fm/+BtuybE1PM/2481">TS</a>]
00:41:26 ◼ ► as they did before or it'll be forgotten and it was cuz it was it was on purpose [<a href="https://overcast.fm/+BtuybE1PM/2486">TS</a>]
00:41:32 ◼ ► either it's either one or the other [<a href="https://overcast.fm/+BtuybE1PM/2492">TS</a>]
00:41:36 ◼ ► either they purposefully left it largely mysterious and they're gonna save that [<a href="https://overcast.fm/+BtuybE1PM/2496">TS</a>]
00:41:40 ◼ ► why or what I presumed to be the event in January or February where they're [<a href="https://overcast.fm/+BtuybE1PM/2500">TS</a>]
00:41:46 ◼ ► going to say ok now it's going on sale and here's everything you need to know [<a href="https://overcast.fm/+BtuybE1PM/2506">TS</a>]
00:41:52 ◼ ► all the prices all the features here's what the SDK can do you know all of that [<a href="https://overcast.fm/+BtuybE1PM/2512">TS</a>]
00:41:57 ◼ ► stuff is going to come in a separate event and that they did this sort of [<a href="https://overcast.fm/+BtuybE1PM/2517">TS</a>]
00:42:02 ◼ ► Caesar event for strategic reasons that will be clear after them watch actually [<a href="https://overcast.fm/+BtuybE1PM/2522">TS</a>]
00:42:09 ◼ ► comes out cuz that's the best to me that's the best way they like the [<a href="https://overcast.fm/+BtuybE1PM/2529">TS</a>]
00:42:13 ◼ ► difference between a preview that supposed to tell you everything you need [<a href="https://overcast.fm/+BtuybE1PM/2533">TS</a>]
00:42:17 ◼ ► to know to make you want to go see this movie or a teaser thats just supposed to [<a href="https://overcast.fm/+BtuybE1PM/2537">TS</a>]
00:42:21 ◼ ► put the movie in their head that know that so that's that's a good analogy to [<a href="https://overcast.fm/+BtuybE1PM/2541">TS</a>]
00:42:27 ◼ ► do you think about it I think there's also another explanation to I think it's [<a href="https://overcast.fm/+BtuybE1PM/2547">TS</a>]
00:42:30 ◼ ► possible in January 27 not not as clear as it could be in the reason that is is [<a href="https://overcast.fm/+BtuybE1PM/2550">TS</a>]
00:42:38 ◼ ► actually I cheated when I did that new product introduction because I didn't [<a href="https://overcast.fm/+BtuybE1PM/2558">TS</a>]
00:42:45 ◼ ► include the Mac and actually did go back and watch the Mac event but it didn't it [<a href="https://overcast.fm/+BtuybE1PM/2565">TS</a>]
00:42:51 ◼ ► didn't fit as neatly as the if you actually go back the Mac introduction [<a href="https://overcast.fm/+BtuybE1PM/2571">TS</a>]
00:42:57 ◼ ► was almost identical to the watch introduction it was good job saying [<a href="https://overcast.fm/+BtuybE1PM/2577">TS</a>]
00:43:02 ◼ ► we've been working super hard this sort of thing and then like there's this long [<a href="https://overcast.fm/+BtuybE1PM/2582">TS</a>]
00:43:06 ◼ ► like what what's the what's the what's the song you know the [<a href="https://overcast.fm/+BtuybE1PM/2586">TS</a>]
00:43:18 ◼ ► onl that right right it wasn't the one from 2001 it was the chariots of fire [<a href="https://overcast.fm/+BtuybE1PM/2598">TS</a>]
00:43:22 ◼ ► sauce yeah I think that I think so at all never did you move via wash actually [<a href="https://overcast.fm/+BtuybE1PM/2602">TS</a>]
00:43:26 ◼ ► was for copyright reasons like them all the music was taken out but if I [<a href="https://overcast.fm/+BtuybE1PM/2606">TS</a>]
00:43:31 ◼ ► recalled that that's what it was and then he pulled her review reveals the [<a href="https://overcast.fm/+BtuybE1PM/2611">TS</a>]
00:43:35 ◼ ► Mac like he was very it's funny like you actually ended up being a lot like the [<a href="https://overcast.fm/+BtuybE1PM/2615">TS</a>]
00:43:40 ◼ ► watch and I'm not sure that's a great president of us in the long run the Met [<a href="https://overcast.fm/+BtuybE1PM/2620">TS</a>]
00:43:45 ◼ ► turned out well but as we just discussed it had a bit of a struggle at the [<a href="https://overcast.fm/+BtuybE1PM/2625">TS</a>]
00:43:48 ◼ ► beginning but at the same time if if you look back at the iPhone nothing in that [<a href="https://overcast.fm/+BtuybE1PM/2628">TS</a>]
00:43:54 ◼ ► event was actually very pertinent to the will use iPhones today and that didn't [<a href="https://overcast.fm/+BtuybE1PM/2634">TS</a>]
00:44:01 ◼ ► make the event a bad event to remains an amazing event kind of like Steve Jobs [<a href="https://overcast.fm/+BtuybE1PM/2641">TS</a>]
00:44:06 ◼ ► like all time on the all-time great get worse it's it's number one but at the [<a href="https://overcast.fm/+BtuybE1PM/2646">TS</a>]
00:44:12 ◼ ► same time when you're creating a platform when you're creating a new [<a href="https://overcast.fm/+BtuybE1PM/2652">TS</a>]
00:44:16 ◼ ► thing that that is going to create all kinds of new opportunities it's almost [<a href="https://overcast.fm/+BtuybE1PM/2656">TS</a>]
00:44:22 ◼ ► by definition impossible to know the beginning with that are going to be [<a href="https://overcast.fm/+BtuybE1PM/2662">TS</a>]
00:44:26 ◼ ► remembering Steve Jobs and others confuse there's contentious use UPS did [<a href="https://overcast.fm/+BtuybE1PM/2666">TS</a>]
00:44:29 ◼ ► or didn't want the App Store I'm in the camp that believes he did not want it he [<a href="https://overcast.fm/+BtuybE1PM/2669">TS</a>]
00:44:33 ◼ ► thought that Apple can meet all the needs that the phone are to serve when [<a href="https://overcast.fm/+BtuybE1PM/2673">TS</a>]
00:44:37 ◼ ► actually that wasn't even close to being true and I think there's a way to look [<a href="https://overcast.fm/+BtuybE1PM/2677">TS</a>]
00:44:42 ◼ ► at this watch event and that Apple maybe they didn't articulate as well as they [<a href="https://overcast.fm/+BtuybE1PM/2682">TS</a>]
00:44:45 ◼ ► could have but they're they're not they now realize that they know that we [<a href="https://overcast.fm/+BtuybE1PM/2685">TS</a>]
00:44:49 ◼ ► create platforms there's no way we can ever even fully know what this is going [<a href="https://overcast.fm/+BtuybE1PM/2689">TS</a>]
00:44:53 ◼ ► to do and we've created a foundation for something really great [<a href="https://overcast.fm/+BtuybE1PM/2693">TS</a>]
00:44:59 ◼ ► I am of the opinion I think it's pretty clear he didn't want an app store in [<a href="https://overcast.fm/+BtuybE1PM/2699">TS</a>]
00:45:04 ◼ ► 2008 which is when the actual absurd came out I think that his I think he did [<a href="https://overcast.fm/+BtuybE1PM/2704">TS</a>]
00:45:09 ◼ ► I i I think they must have known that eventually they would do it but I think [<a href="https://overcast.fm/+BtuybE1PM/2709">TS</a>]
00:45:15 ◼ ► that he thought it was a this does not need to be a top priority for the next [<a href="https://overcast.fm/+BtuybE1PM/2715">TS</a>]
00:45:19 ◼ ► year you know we've got so many things to do in this first phone is so you know [<a href="https://overcast.fm/+BtuybE1PM/2719">TS</a>]
00:45:26 ◼ ► has so much room for improvement that the last thing we need to worry about is [<a href="https://overcast.fm/+BtuybE1PM/2726">TS</a>]
00:45:29 ◼ ► the App Store SDK angle right and all the women that imposes on you and I [<a href="https://overcast.fm/+BtuybE1PM/2729">TS</a>]
00:45:35 ◼ ► think that if you had had if we could go back in time and have honest discussion [<a href="https://overcast.fm/+BtuybE1PM/2735">TS</a>]
00:45:40 ◼ ► with Steve Jobs in the summer of 2007 you know and people started jailbreaking [<a href="https://overcast.fm/+BtuybE1PM/2740">TS</a>]
00:45:45 ◼ ► an hour I mean like in July I mean like weeks after the thing came out like to [<a href="https://overcast.fm/+BtuybE1PM/2745">TS</a>]
00:45:51 ◼ ► me that story is one of the great things in in indeed Mac development history was [<a href="https://overcast.fm/+BtuybE1PM/2751">TS</a>]
00:45:56 ◼ ► the way that you know the first couple of developers who jumped on that I mean [<a href="https://overcast.fm/+BtuybE1PM/2756">TS</a>]
00:46:03 ◼ ► like the first version of Twitter effect was written before there was an SDK [<a href="https://overcast.fm/+BtuybE1PM/2763">TS</a>]
00:46:09 ◼ ► hockenberry had a version of Twitter client running on the iPhone before [<a href="https://overcast.fm/+BtuybE1PM/2769">TS</a>]
00:46:12 ◼ ► there was an SDK I love that but the demand it was just i i think he did [<a href="https://overcast.fm/+BtuybE1PM/2772">TS</a>]
00:46:20 ◼ ► underestimate how badly the people who became indeed pilots developers wanted [<a href="https://overcast.fm/+BtuybE1PM/2780">TS</a>]
00:46:25 ◼ ► to be able to do that but I do think you're right to that he you know the [<a href="https://overcast.fm/+BtuybE1PM/2785">TS</a>]
00:46:30 ◼ ► nature of his personality was such that he assumed that his he wanted the phone [<a href="https://overcast.fm/+BtuybE1PM/2790">TS</a>]
00:46:34 ◼ ► did do was what most people would want to do and it would cover a broader swath [<a href="https://overcast.fm/+BtuybE1PM/2794">TS</a>]
00:46:39 ◼ ► of you know why people would want it and that's what's so interesting about this [<a href="https://overcast.fm/+BtuybE1PM/2799">TS</a>]
00:46:44 ◼ ► is a lot of people were disagreeing with me now so my position now has evolved to [<a href="https://overcast.fm/+BtuybE1PM/2804">TS</a>]
00:46:49 ◼ ► the I i dont think Apple is making in [<a href="https://overcast.fm/+BtuybE1PM/2809">TS</a>]
00:46:51 ◼ ► accessory I think they're making a new platform are more white people disagree [<a href="https://overcast.fm/+BtuybE1PM/2811">TS</a>]
00:46:58 ◼ ► want the Apple defined vision they wanted super clear what it's going to do [<a href="https://overcast.fm/+BtuybE1PM/2818">TS</a>]
00:47:02 ◼ ► but in the end they referencing in I did the same things are not liked by any [<a href="https://overcast.fm/+BtuybE1PM/2822">TS</a>]
00:47:08 ◼ ► criticizing a very valid point of view they reference kind of like the iPhone [<a href="https://overcast.fm/+BtuybE1PM/2828">TS</a>]
00:47:13 ◼ ► but Steve Jobs vision for the iPhone ended up being too small in a lot of [<a href="https://overcast.fm/+BtuybE1PM/2833">TS</a>]
00:47:20 ◼ ► ways i mean that that that's not true in a big sense but in this kind of narrow [<a href="https://overcast.fm/+BtuybE1PM/2840">TS</a>]
00:47:24 ◼ ► sense about what ought to run on it and win you are to enable of that stuff to [<a href="https://overcast.fm/+BtuybE1PM/2844">TS</a>]
00:47:31 ◼ ► run on it not just not just too small in the 3.5 inch too small in the conceptual [<a href="https://overcast.fm/+BtuybE1PM/2851">TS</a>]
00:47:38 ◼ ► ratings actually end and you know it is a grade for all 40 for the kind of [<a href="https://overcast.fm/+BtuybE1PM/2858">TS</a>]
00:47:46 ◼ ► pining that this sort of talk can inspire for Steve Jobs and for his way [<a href="https://overcast.fm/+BtuybE1PM/2866">TS</a>]
00:47:52 ◼ ► of interesting products in the way he was such a master it's textbook like [<a href="https://overcast.fm/+BtuybE1PM/2872">TS</a>]
00:47:57 ◼ ► this isn't like particularly Steve Jobs just did better than anybody else like [<a href="https://overcast.fm/+BtuybE1PM/2877">TS</a>]
00:48:00 ◼ ► use the best salesman in the world like you have this problem you're right I do [<a href="https://overcast.fm/+BtuybE1PM/2880">TS</a>]
00:48:06 ◼ ► work at the competition they don't really work man lol suck [<a href="https://overcast.fm/+BtuybE1PM/2886">TS</a>]
00:48:10 ◼ ► went to be great if there is something that mental your needs to be Asamoah who [<a href="https://overcast.fm/+BtuybE1PM/2890">TS</a>]
00:48:13 ◼ ► is introduced here's my money taken just walked you through that so perfectly and [<a href="https://overcast.fm/+BtuybE1PM/2893">TS</a>]
00:48:20 ◼ ► I do think that in some ways missing but at the end the day the needs he ended up [<a href="https://overcast.fm/+BtuybE1PM/2900">TS</a>]
00:48:27 ◼ ► selling weren't the ones that were actually key to the product remained a [<a href="https://overcast.fm/+BtuybE1PM/2907">TS</a>]
00:48:30 ◼ ► wildly broadly successful but they were good enough to get it off the ground I [<a href="https://overcast.fm/+BtuybE1PM/2910">TS</a>]
00:48:36 ◼ ► mean and you know what those those things are still reflected in the [<a href="https://overcast.fm/+BtuybE1PM/2916">TS</a>]
00:48:40 ◼ ► default dark of the iPhone today right [<a href="https://overcast.fm/+BtuybE1PM/2920">TS</a>]
00:48:46 ◼ ► the Steve Jobs iPod iPhone iPad I said I but I'm an iPhone the dock before I [<a href="https://overcast.fm/+BtuybE1PM/2926">TS</a>]
00:48:58 ◼ ► Safari and was called iPod back then that's where I started getting tripped [<a href="https://overcast.fm/+BtuybE1PM/2938">TS</a>]
00:49:03 ◼ ► up and now it's music that's what he wanted right he wanted a device that [<a href="https://overcast.fm/+BtuybE1PM/2943">TS</a>]
00:49:07 ◼ ► plays music and it would be a cellphone any kid throw out whatever piece of [<a href="https://overcast.fm/+BtuybE1PM/2947">TS</a>]
00:49:13 ◼ ► garbage from Motorola was using at the time he could do is email and he could [<a href="https://overcast.fm/+BtuybE1PM/2953">TS</a>]
00:49:18 ◼ ► browse the web and there you go there's the product and that was awesome that [<a href="https://overcast.fm/+BtuybE1PM/2958">TS</a>]
00:49:22 ◼ ► were alone would have been enough right and the thing is like I think Apple but [<a href="https://overcast.fm/+BtuybE1PM/2962">TS</a>]
00:49:27 ◼ ► it would have been enough would've been enough to make it compelling product it [<a href="https://overcast.fm/+BtuybE1PM/2967">TS</a>]
00:49:30 ◼ ► would not have been enough to make it a world-changing product which is what it [<a href="https://overcast.fm/+BtuybE1PM/2970">TS</a>]
00:49:34 ◼ ► has eventually become right now that that's exactly and I think the reason [<a href="https://overcast.fm/+BtuybE1PM/2974">TS</a>]
00:49:40 ◼ ► why in this is what makes the watch interesting is Apple actually in some [<a href="https://overcast.fm/+BtuybE1PM/2980">TS</a>]
00:49:44 ◼ ► ways has has some of those pieces they're like there's a slight return for [<a href="https://overcast.fm/+BtuybE1PM/2984">TS</a>]
00:49:48 ◼ ► Catholic the three things like the great timepiece its health and physical [<a href="https://overcast.fm/+BtuybE1PM/2988">TS</a>]
00:49:52 ◼ ► fitness is like the most personal communications device or something like [<a href="https://overcast.fm/+BtuybE1PM/2992">TS</a>]
00:49:56 ◼ ► that with 3:03 a.m. so the fact that I can't remember it is indicative now the [<a href="https://overcast.fm/+BtuybE1PM/2996">TS</a>]
00:50:06 ◼ ► maybe the personal communication right that the three things that they're kind [<a href="https://overcast.fm/+BtuybE1PM/3006">TS</a>]
00:50:09 ◼ ► of selling a watch on it at the event this month of water fitness tracking [<a href="https://overcast.fm/+BtuybE1PM/3009">TS</a>]
00:50:14 ◼ ► time telling yup and the personal communication why would the thing is [<a href="https://overcast.fm/+BtuybE1PM/3014">TS</a>]
00:50:22 ◼ ► those like I mean even more so than the phone like the use case for the phone [<a href="https://overcast.fm/+BtuybE1PM/3022">TS</a>]
00:50:27 ◼ ► was so obvious radio just to make a better for just to make a better phone [<a href="https://overcast.fm/+BtuybE1PM/3027">TS</a>]
00:50:31 ◼ ► would have been enough to sell a lot just to make a better Nike FuelBand is [<a href="https://overcast.fm/+BtuybE1PM/3031">TS</a>]
00:50:37 ◼ ► not enough to sell because the the you're not compete with the iPad just to [<a href="https://overcast.fm/+BtuybE1PM/3037">TS</a>]
00:50:43 ◼ ► make a better music player was enough to sell but because what was the [<a href="https://overcast.fm/+BtuybE1PM/3043">TS</a>]
00:50:48 ◼ ► alternative to carry your computer around the alternative was was a [<a href="https://overcast.fm/+BtuybE1PM/3048">TS</a>]
00:50:52 ◼ ► non-starter the alternative to watches to use the phone in your pocket like the [<a href="https://overcast.fm/+BtuybE1PM/3052">TS</a>]
00:50:57 ◼ ► the the competition for even considering buying a watch in the first place is far [<a href="https://overcast.fm/+BtuybE1PM/3057">TS</a>]
00:51:04 ◼ ► steeper today than it was for any any product except maybe the iPad is by the [<a href="https://overcast.fm/+BtuybE1PM/3064">TS</a>]
00:51:11 ◼ ► is is probably the best comparison here like why would you buy an iPad if you're [<a href="https://overcast.fm/+BtuybE1PM/3071">TS</a>]
00:51:14 ◼ ► ready if you already have a map and so for that reason is I i this is the [<a href="https://overcast.fm/+BtuybE1PM/3074">TS</a>]
00:51:20 ◼ ► biggest change my mind like I think Apple releasing up focused product would [<a href="https://overcast.fm/+BtuybE1PM/3080">TS</a>]
00:51:24 ◼ ► have been a niche product that would never get great traction because it [<a href="https://overcast.fm/+BtuybE1PM/3084">TS</a>]
00:51:28 ◼ ► would never be the Delta over just point for your pocket never been great enough [<a href="https://overcast.fm/+BtuybE1PM/3088">TS</a>]
00:51:33 ◼ ► like they needed a swing for the fences and it's probably raising risk right but [<a href="https://overcast.fm/+BtuybE1PM/3093">TS</a>]
00:51:37 ◼ ► the way you do a great return is by taking on greater risk and I think [<a href="https://overcast.fm/+BtuybE1PM/3097">TS</a>]
00:51:40 ◼ ► that's what Apple's done I very very very much in agreement with that i think [<a href="https://overcast.fm/+BtuybE1PM/3100">TS</a>]
00:51:47 ◼ ► is your PC or peace actually your own piece that triggered this particular [<a href="https://overcast.fm/+BtuybE1PM/3107">TS</a>]
00:51:52 ◼ ► realizations I i'm glad you're here in agreement which phone he's the [<a href="https://overcast.fm/+BtuybE1PM/3112">TS</a>]
00:51:58 ◼ ► observations on initial observations on the phone basically you kept you kept [<a href="https://overcast.fm/+BtuybE1PM/3118">TS</a>]
00:52:02 ◼ ► referring to the fact that if Apple would have only done like notifications [<a href="https://overcast.fm/+BtuybE1PM/3122">TS</a>]
00:52:08 ◼ ► interactive device you've been worried about the future of the company or [<a href="https://overcast.fm/+BtuybE1PM/3128">TS</a>]
00:52:10 ◼ ► something along those lines like why is he being so hyperbolic and then I i [<a href="https://overcast.fm/+BtuybE1PM/3130">TS</a>]
00:52:15 ◼ ► basically thought about it like well that that triggered that's what [<a href="https://overcast.fm/+BtuybE1PM/3135">TS</a>]
00:52:19 ◼ ► triggered me thinking through like what if they only did this will be the [<a href="https://overcast.fm/+BtuybE1PM/3139">TS</a>]
00:52:23 ◼ ► implications of that and as my pieces they only did that they're actually be a [<a href="https://overcast.fm/+BtuybE1PM/3143">TS</a>]
00:52:27 ◼ ► lot of long-term negative effects from limiting the potential the platform to [<a href="https://overcast.fm/+BtuybE1PM/3147">TS</a>]
00:52:33 ◼ ► winning the potential market all would be bad for very bad for Apple and which [<a href="https://overcast.fm/+BtuybE1PM/3153">TS</a>]
00:52:39 ◼ ► is why I think they rejected that approach and I presume was your your [<a href="https://overcast.fm/+BtuybE1PM/3159">TS</a>]
00:52:43 ◼ ► thinking as well yeah I think so a little thing just a side note one thing [<a href="https://overcast.fm/+BtuybE1PM/3163">TS</a>]
00:52:50 ◼ ► that they've said publicly I think they said it at the event or at least they [<a href="https://overcast.fm/+BtuybE1PM/3170">TS</a>]
00:52:55 ◼ ► said it after the event in like on the record [<a href="https://overcast.fm/+BtuybE1PM/3175">TS</a>]
00:52:58 ◼ ► statement not like off the record and then I think Tim Cook repeated it in his [<a href="https://overcast.fm/+BtuybE1PM/3178">TS</a>]
00:53:02 ◼ ► interview with Charlie Rose which was excellent [<a href="https://overcast.fm/+BtuybE1PM/3182">TS</a>]
00:53:06 ◼ ► really really interesting just one of the best interviews I've ever seen with [<a href="https://overcast.fm/+BtuybE1PM/3186">TS</a>]
00:53:11 ◼ ► anybody related to Apple ever but they came out and said that they've been [<a href="https://overcast.fm/+BtuybE1PM/3191">TS</a>]
00:53:18 ◼ ► working on this for three years and they never [<a href="https://overcast.fm/+BtuybE1PM/3198">TS</a>]
00:53:22 ◼ ► ever say stuff like they are super secretive about how long they've been [<a href="https://overcast.fm/+BtuybE1PM/3202">TS</a>]
00:53:26 ◼ ► working on stuff they never said how long they were working on the iPhone and [<a href="https://overcast.fm/+BtuybE1PM/3206">TS</a>]
00:53:30 ◼ ► it took years and stuff that was I think mostly off the record for it to come out [<a href="https://overcast.fm/+BtuybE1PM/3210">TS</a>]
00:53:36 ◼ ► that way that the iPhone came about was that they were working on a tablet and [<a href="https://overcast.fm/+BtuybE1PM/3216">TS</a>]
00:53:41 ◼ ► the tablet got pretty cool and then they had this moment where they were like [<a href="https://overcast.fm/+BtuybE1PM/3221">TS</a>]
00:53:45 ◼ ► wait a second screw this tablet size for now let's take this tack and shrink it [<a href="https://overcast.fm/+BtuybE1PM/3225">TS</a>]
00:53:50 ◼ ► can we shrink it to be a phone bill there's the phone they don't they don't [<a href="https://overcast.fm/+BtuybE1PM/3230">TS</a>]
00:53:55 ◼ ► they never talked about that because they don't want people to know how they [<a href="https://overcast.fm/+BtuybE1PM/3235">TS</a>]
00:53:59 ◼ ► were right there is something part of the new Tim Cook Apple is the simple [<a href="https://overcast.fm/+BtuybE1PM/3239">TS</a>]
00:54:04 ◼ ► fact that they said that they've been working on this for three years and I [<a href="https://overcast.fm/+BtuybE1PM/3244">TS</a>]
00:54:08 ◼ ► can't help but think that part of that is that they kind of wanna say this [<a href="https://overcast.fm/+BtuybE1PM/3248">TS</a>]
00:54:13 ◼ ► whole thing is after steve has three years is a long ago steve Jobs died like [<a href="https://overcast.fm/+BtuybE1PM/3253">TS</a>]
00:54:20 ◼ ► I don't think that's a coincidence that they're saying that publicly and it's a [<a href="https://overcast.fm/+BtuybE1PM/3260">TS</a>]
00:54:25 ◼ ► way of saying that I I think it's a sign of confidence in the watch but they're [<a href="https://overcast.fm/+BtuybE1PM/3265">TS</a>]
00:54:29 ◼ ► setting it up in advance that they think this thing is they're on to something [<a href="https://overcast.fm/+BtuybE1PM/3269">TS</a>]
00:54:32 ◼ ► they think it's going to be huge and they don't want people to say well but [<a href="https://overcast.fm/+BtuybE1PM/3272">TS</a>]
00:54:37 ◼ ► Steve Jobs invented as part of the last thing he invented now show me something [<a href="https://overcast.fm/+BtuybE1PM/3277">TS</a>]
00:54:41 ◼ ► that you can invent you know without Steve Jobs that's interesting piano [<a href="https://overcast.fm/+BtuybE1PM/3281">TS</a>]
00:54:44 ◼ ► makes total sense so for example I remember when I got to take that and [<a href="https://overcast.fm/+BtuybE1PM/3284">TS</a>]
00:54:49 ◼ ► tenant or after antennagate and they took a bunch of us back into their [<a href="https://overcast.fm/+BtuybE1PM/3289">TS</a>]
00:54:53 ◼ ► antennae testing lab we got to see you know these cool chambers where they test [<a href="https://overcast.fm/+BtuybE1PM/3293">TS</a>]
00:55:03 ◼ ► forget the guy's name is the the antenna engineer who led the tour and he was a [<a href="https://overcast.fm/+BtuybE1PM/3303">TS</a>]
00:55:09 ◼ ► little nervous he did great but he was a little nervous because he just is not [<a href="https://overcast.fm/+BtuybE1PM/3309">TS</a>]
00:55:12 ◼ ► used to speaking to the press is you know is an Apple employee he says the [<a href="https://overcast.fm/+BtuybE1PM/3312">TS</a>]
00:55:15 ◼ ► last thing he does speak to the press and you know a week prior you know he [<a href="https://overcast.fm/+BtuybE1PM/3315">TS</a>]
00:55:21 ◼ ► had no idea it was like this antenna thing blew up and within the course of a [<a href="https://overcast.fm/+BtuybE1PM/3321">TS</a>]
00:55:24 ◼ ► week now here he is leading twenty people around Apple's you know lab and [<a href="https://overcast.fm/+BtuybE1PM/3324">TS</a>]
00:55:32 ◼ ► Schiller and Katie cotton were were part of the group to but they you know just [<a href="https://overcast.fm/+BtuybE1PM/3332">TS</a>]
00:55:35 ◼ ► walking around sort of supervising and somebody asked at one point they were [<a href="https://overcast.fm/+BtuybE1PM/3335">TS</a>]
00:55:41 ◼ ► talking about the external antenna design which was brand new on the iPhone [<a href="https://overcast.fm/+BtuybE1PM/3341">TS</a>]
00:55:47 ◼ ► 4 nobody else had ever done it and initial reaction from a whole bunch of [<a href="https://overcast.fm/+BtuybE1PM/3347">TS</a>]
00:55:52 ◼ ► people as well that's a stupid idea the reason nobody else does that is it a bad [<a href="https://overcast.fm/+BtuybE1PM/3352">TS</a>]
00:55:55 ◼ ► idea and then the antennagate thing came up and he said he touches here and you [<a href="https://overcast.fm/+BtuybE1PM/3355">TS</a>]
00:56:00 ◼ ► lose your cell phone and they relate see told you terrible idea [<a href="https://overcast.fm/+BtuybE1PM/3360">TS</a>]
00:56:04 ◼ ► Apple is terrible engineering company about what we're talking about it with [<a href="https://overcast.fm/+BtuybE1PM/3364">TS</a>]
00:56:08 ◼ ► him on the tour and somebody I know but you know one of the writers asked what [<a href="https://overcast.fm/+BtuybE1PM/3368">TS</a>]
00:56:13 ◼ ► how long have you guys been working on that antenna design and he was gonna [<a href="https://overcast.fm/+BtuybE1PM/3373">TS</a>]
00:56:17 ◼ ► answer honestly and Schiller immediately jumped in and said we're not going to [<a href="https://overcast.fm/+BtuybE1PM/3377">TS</a>]
00:56:21 ◼ ► talk about how long we've been working on the antenna design I mean like just [<a href="https://overcast.fm/+BtuybE1PM/3381">TS</a>]
00:56:25 ◼ ► come right off it was sort of an awkward moment because it was something they did [<a href="https://overcast.fm/+BtuybE1PM/3385">TS</a>]
00:56:30 ◼ ► not want to say you know they wanted to say how the you know this antenna is [<a href="https://overcast.fm/+BtuybE1PM/3390">TS</a>]
00:56:34 ◼ ► actually is a good designed trust us you know this is going to work out this this [<a href="https://overcast.fm/+BtuybE1PM/3394">TS</a>]
00:56:39 ◼ ► issue within 10 uation when you touch it at the wrong spot is a real thing but [<a href="https://overcast.fm/+BtuybE1PM/3399">TS</a>]
00:56:43 ◼ ► it's not that big a deal but there is no way that they were going to mention how [<a href="https://overcast.fm/+BtuybE1PM/3403">TS</a>]
00:56:47 ◼ ► long that this guy had been working on an external antenna design be added as [<a href="https://overcast.fm/+BtuybE1PM/3407">TS</a>]
00:56:52 ◼ ► interesting a Reuben and that's just the antenna design let alone saying you know [<a href="https://overcast.fm/+BtuybE1PM/3412">TS</a>]
00:56:56 ◼ ► we've made from scratch to shipping i watchin three-year are able watchin [<a href="https://overcast.fm/+BtuybE1PM/3416">TS</a>]
00:57:01 ◼ ► three years ya know for sure i mean the the whole Apple PR things interesting [<a href="https://overcast.fm/+BtuybE1PM/3421">TS</a>]
00:57:06 ◼ ► when he mentioned that two of the labs a robot in my daily update this week where [<a href="https://overcast.fm/+BtuybE1PM/3426">TS</a>]
00:57:12 ◼ ► that it now that was a good twenty two days I think after [<a href="https://overcast.fm/+BtuybE1PM/3432">TS</a>]
00:57:16 ◼ ► ur the antennagate story first broke I'm busy photo of all places where is this [<a href="https://overcast.fm/+BtuybE1PM/3436">TS</a>]
00:57:23 ◼ ► week two days after the mint iPhone story broke the iraqi people tours of [<a href="https://overcast.fm/+BtuybE1PM/3443">TS</a>]
00:57:28 ◼ ► the labs I think they're really learned their lesson on getting ahead getting [<a href="https://overcast.fm/+BtuybE1PM/3448">TS</a>]
00:57:33 ◼ ► ahead of such things we did she take to interrupt the watch to talk about than [<a href="https://overcast.fm/+BtuybE1PM/3453">TS</a>]
00:57:39 ◼ ► Benghazi gate I mean I thought I think antennagate is probably the best way to [<a href="https://overcast.fm/+BtuybE1PM/3459">TS</a>]
00:57:45 ◼ ► think about it i mean the iPhone 4 was on sale until I think a week ago and it [<a href="https://overcast.fm/+BtuybE1PM/3465">TS</a>]
00:57:51 ◼ ► sold hundreds of millions of units right arm and I think that's pretty much all [<a href="https://overcast.fm/+BtuybE1PM/3471">TS</a>]
00:57:54 ◼ ► that needs to be said I mean the idea that Apple would not would not be aware [<a href="https://overcast.fm/+BtuybE1PM/3474">TS</a>]
00:57:58 ◼ ► or a tested this sort of thing is preposterous and given their track [<a href="https://overcast.fm/+BtuybE1PM/3478">TS</a>]
00:58:04 ◼ ► record I very well indeed and benefit out in a guy as someone who has [<a href="https://overcast.fm/+BtuybE1PM/3484">TS</a>]
00:58:10 ◼ ► criticized Apple in in various forms like I'm not it's it's preposterous to [<a href="https://overcast.fm/+BtuybE1PM/3490">TS</a>]
00:58:15 ◼ ► suggest that they didn't know or didn't have a particular tolerance that the [<a href="https://overcast.fm/+BtuybE1PM/3495">TS</a>]
00:58:20 ◼ ► reason the reason it takes any hold though is that it plays into the [<a href="https://overcast.fm/+BtuybE1PM/3500">TS</a>]
00:58:25 ◼ ► misconceptions stereotype of Apple right that they would do something like make [<a href="https://overcast.fm/+BtuybE1PM/3505">TS</a>]
00:58:30 ◼ ► an antenna design that looks awesome and save space to make the device dinner but [<a href="https://overcast.fm/+BtuybE1PM/3510">TS</a>]
00:58:35 ◼ ► then have it not even be able to make phone calls like that's the worst you [<a href="https://overcast.fm/+BtuybE1PM/3515">TS</a>]
00:58:38 ◼ ► know the worst stereotype of Apple you can imagine and it's such a delicious [<a href="https://overcast.fm/+BtuybE1PM/3518">TS</a>]
00:58:44 ◼ ► sound-bite you know world-famous I found new new model can't make phone calls it [<a href="https://overcast.fm/+BtuybE1PM/3524">TS</a>]
00:58:52 ◼ ► sounds so amazing and then there you know it it's the perfect type thing for [<a href="https://overcast.fm/+BtuybE1PM/3532">TS</a>]
00:58:56 ◼ ► broadcast right the TV people really are the ones that made that catch fire and [<a href="https://overcast.fm/+BtuybE1PM/3536">TS</a>]
00:59:03 ◼ ► the band thing has exactly the same you know Apple so desperately 100 or [<a href="https://overcast.fm/+BtuybE1PM/3543">TS</a>]
00:59:09 ◼ ► desperate but over interested obsessed with making devices thinner made a phone [<a href="https://overcast.fm/+BtuybE1PM/3549">TS</a>]
00:59:16 ◼ ► so thin that it bend when you put in your pocket right now I think I I think [<a href="https://overcast.fm/+BtuybE1PM/3556">TS</a>]
00:59:21 ◼ ► the the key thing too is as you just said like there was an antenna issue [<a href="https://overcast.fm/+BtuybE1PM/3561">TS</a>]
00:59:26 ◼ ► it's just it is the issue of bones on the Verizon iPhone came out six months [<a href="https://overcast.fm/+BtuybE1PM/3566">TS</a>]
00:59:30 ◼ ► later there was a different antenna design and so it's not to say that [<a href="https://overcast.fm/+BtuybE1PM/3570">TS</a>]
00:59:36 ◼ ► there's not a problem I don't think either just saying that i mean clearly [<a href="https://overcast.fm/+BtuybE1PM/3576">TS</a>]
00:59:39 ◼ ► you know mat mat Honan anything and wired in his his phone bank tonight we [<a href="https://overcast.fm/+BtuybE1PM/3579">TS</a>]
00:59:44 ◼ ► have no reason to doubt him but at the same since I would imagine if the six [<a href="https://overcast.fm/+BtuybE1PM/3584">TS</a>]
00:59:50 ◼ ► plus as so whatever it's called next year comes out that there's going to be [<a href="https://overcast.fm/+BtuybE1PM/3590">TS</a>]
00:59:55 ◼ ► something slightly different in the chassis or even right now the changes [<a href="https://overcast.fm/+BtuybE1PM/3595">TS</a>]
00:59:59 ◼ ► now 222 restricted but the same time I go there is a very wide canyon between [<a href="https://overcast.fm/+BtuybE1PM/3599">TS</a>]
01:00:05 ◼ ► there are very isolated circumstances where this might happen to oh my god the [<a href="https://overcast.fm/+BtuybE1PM/3605">TS</a>]
01:00:10 ◼ ► house on fire that's coming down and I think that that's what's so frustrating [<a href="https://overcast.fm/+BtuybE1PM/3610">TS</a>]
01:00:14 ◼ ► about about these sort of gates yeah well it's it's that that that adage that [<a href="https://overcast.fm/+BtuybE1PM/3614">TS</a>]
01:00:23 ◼ ► it requires an order of magnitude more effort to refute bullshit than it does [<a href="https://overcast.fm/+BtuybE1PM/3623">TS</a>]
01:00:29 ◼ ► to create it it's so hard it's the fact that it's bullshit that makes it so hard [<a href="https://overcast.fm/+BtuybE1PM/3629">TS</a>]
01:00:35 ◼ ► to refute you know like comparing contrast with the 8.01 iOS update that [<a href="https://overcast.fm/+BtuybE1PM/3635">TS</a>]
01:00:41 ◼ ► affectively bricked a bunch of iPhone sixes I mean I think Apple said that it [<a href="https://overcast.fm/+BtuybE1PM/3641">TS</a>]
01:00:46 ◼ ► wound up it was out in the wild and wound up affecting like forty or fifty [<a href="https://overcast.fm/+BtuybE1PM/3646">TS</a>]
01:00:52 ◼ ► which is I guess good compared to those you know 200 million people using [<a href="https://overcast.fm/+BtuybE1PM/3652">TS</a>]
01:00:56 ◼ ► iPhones in the world but still forty or fifty thousand people who just within [<a href="https://overcast.fm/+BtuybE1PM/3656">TS</a>]
01:01:00 ◼ ► the last week have spent upwards of six seven eight hundred dollars on a new [<a href="https://overcast.fm/+BtuybE1PM/3660">TS</a>]
01:01:05 ◼ ► phone had a software update that rendered the phone [<a href="https://overcast.fm/+BtuybE1PM/3665">TS</a>]
01:01:08 ◼ ► unusable and it was a solution they did have to take it back it wasn't like the [<a href="https://overcast.fm/+BtuybE1PM/3668">TS</a>]
01:01:13 ◼ ► phones will permit you know you just had to go through the hassle of downloading [<a href="https://overcast.fm/+BtuybE1PM/3673">TS</a>]
01:01:16 ◼ ► it in iTunes syncing it to a PC and I'm sure that's actually also above beyond [<a href="https://overcast.fm/+BtuybE1PM/3676">TS</a>]
01:01:20 ◼ ► the technical can have many users and so some people probably did have to go to a [<a href="https://overcast.fm/+BtuybE1PM/3680">TS</a>]
01:01:25 ◼ ► store you know go to an Apple store and get it fixed but it was a real issue is [<a href="https://overcast.fm/+BtuybE1PM/3685">TS</a>]
01:01:30 ◼ ► a real problem it was an actual botched iOS update and Apple you know issued a [<a href="https://overcast.fm/+BtuybE1PM/3690">TS</a>]
01:01:35 ◼ ► statement it said we're really sorry we screwed this up this was terrible sorry [<a href="https://overcast.fm/+BtuybE1PM/3695">TS</a>]
01:01:40 ◼ ► we're working on a fix as fast as we can [<a href="https://overcast.fm/+BtuybE1PM/3700">TS</a>]
01:01:42 ◼ ► sorry we still we mentioned it was sorry and it was over you know that said it [<a href="https://overcast.fm/+BtuybE1PM/3702">TS</a>]
01:01:48 ◼ ► was a real issue they dealt with it everybody kept it in perspective because [<a href="https://overcast.fm/+BtuybE1PM/3708">TS</a>]
01:01:51 ◼ ► it was real right and its I don't know why I said this would mark of the folks [<a href="https://overcast.fm/+BtuybE1PM/3711">TS</a>]
01:01:57 ◼ ► in a Marco and his wife had this problem but with the iPhone 4 there was an [<a href="https://overcast.fm/+BtuybE1PM/3717">TS</a>]
01:02:01 ◼ ► actual really bad technical problem which was the sensors that you know one [<a href="https://overcast.fm/+BtuybE1PM/3721">TS</a>]
01:02:08 ◼ ► member that it was they did not work correctly at all and that was a real [<a href="https://overcast.fm/+BtuybE1PM/3728">TS</a>]
01:02:14 ◼ ► thing and it was really affecting people with the phone and there was nothing you [<a href="https://overcast.fm/+BtuybE1PM/3734">TS</a>]
01:02:18 ◼ ► could do you know it's you know it was a real thing and it got like 11 thousand [<a href="https://overcast.fm/+BtuybE1PM/3738">TS</a>]
01:02:25 ◼ ► the publicity that the antenna thing then you know in meanwhile a you said [<a href="https://overcast.fm/+BtuybE1PM/3745">TS</a>]
01:02:29 ◼ ► the iPhone 4 was on sale until two weeks ago in some parts of the world GSM not [<a href="https://overcast.fm/+BtuybE1PM/3749">TS</a>]
01:02:36 ◼ ► the Verizon the GSM iPhone 4 with an absolutely unchanged antenna [<a href="https://overcast.fm/+BtuybE1PM/3756">TS</a>]
01:02:41 ◼ ► was on sale until last week told you know is tremendous numbers for years and [<a href="https://overcast.fm/+BtuybE1PM/3761">TS</a>]
01:02:48 ◼ ► years and years and everybody just sort of forgot it but yet people still bring [<a href="https://overcast.fm/+BtuybE1PM/3768">TS</a>]
01:02:51 ◼ ► it up on Twitter lessees use Diaz even brought up as a kid somebody said [<a href="https://overcast.fm/+BtuybE1PM/3771">TS</a>]
01:02:56 ◼ ► something like this is the worst part of tech press and he was like the worst [<a href="https://overcast.fm/+BtuybE1PM/3776">TS</a>]
01:02:59 ◼ ► part is you know people like grouper who still denied denied antennagate people [<a href="https://overcast.fm/+BtuybE1PM/3779">TS</a>]
01:03:06 ◼ ► are still hung up on that people still think that there was like in their [<a href="https://overcast.fm/+BtuybE1PM/3786">TS</a>]
01:03:10 ◼ ► twisted view of history they think Apple had a phone that couldn't make phone [<a href="https://overcast.fm/+BtuybE1PM/3790">TS</a>]
01:03:14 ◼ ► calls and everybody just brush it under the rug yeah I know that there's always [<a href="https://overcast.fm/+BtuybE1PM/3794">TS</a>]
01:03:19 ◼ ► a lack of connie was interesting is a gamble in some ways it has benefited [<a href="https://overcast.fm/+BtuybE1PM/3799">TS</a>]
01:03:23 ◼ ► right because they they weren't criticized for the sense of the iPhone 4 [<a href="https://overcast.fm/+BtuybE1PM/3803">TS</a>]
01:03:27 ◼ ► and this week in you could argue they've gotten less criticism they deserve for [<a href="https://overcast.fm/+BtuybE1PM/3807">TS</a>]
01:03:31 ◼ ► the 8.0 points 1 update which that's a terrible terrible bug and it is very [<a href="https://overcast.fm/+BtuybE1PM/3811">TS</a>]
01:03:38 ◼ ► concerning about how that gets released and there's there's a wide like there's [<a href="https://overcast.fm/+BtuybE1PM/3818">TS</a>]
01:03:44 ◼ ► so much potential for actually real serious investigation in criticism as [<a href="https://overcast.fm/+BtuybE1PM/3824">TS</a>]
01:03:49 ◼ ► opposed to your bullshit outings and was named crap that Bloomberg called Black [<a href="https://overcast.fm/+BtuybE1PM/3829">TS</a>]
01:03:55 ◼ ► there there it is a very real issue I think part of the reason it was it was [<a href="https://overcast.fm/+BtuybE1PM/3835">TS</a>]
01:03:59 ◼ ► not really focused on was because everyone's talking about bending and it [<a href="https://overcast.fm/+BtuybE1PM/3839">TS</a>]
01:04:05 ◼ ► is in that it's frustrating as someone you know that what once if you want [<a href="https://overcast.fm/+BtuybE1PM/3845">TS</a>]
01:04:12 ◼ ► Apple to create good products you should be way more worried about a point open [<a href="https://overcast.fm/+BtuybE1PM/3852">TS</a>]
01:04:15 ◼ ► one in my opinion should be worried about the bending yeah because it's the [<a href="https://overcast.fm/+BtuybE1PM/3855">TS</a>]
01:04:20 ◼ ► sort of thing that could happen you know feels like it could happen and we could [<a href="https://overcast.fm/+BtuybE1PM/3860">TS</a>]
01:04:23 ◼ ► happen to me i i happened to not been paying attention at the time that it was [<a href="https://overcast.fm/+BtuybE1PM/3863">TS</a>]
01:04:26 ◼ ► out in wild and by the time I was I knew not you know to ignore the update [<a href="https://overcast.fm/+BtuybE1PM/3866">TS</a>]
01:04:32 ◼ ► but I could have easily installed that and the other thing I think long-term [<a href="https://overcast.fm/+BtuybE1PM/3872">TS</a>]
01:04:38 ◼ ► that that issue you know that the 801 update does that I think it's harmful is [<a href="https://overcast.fm/+BtuybE1PM/3878">TS</a>]
01:04:43 ◼ ► it puts the seed out there that hey be careful of of updating your iPhone [<a href="https://overcast.fm/+BtuybE1PM/3883">TS</a>]
01:04:48 ◼ ► because it could be ruined and then it makes some number of people less [<a href="https://overcast.fm/+BtuybE1PM/3888">TS</a>]
01:04:53 ◼ ► reluctant to stay up to date which hurts apple and developers in the long run by [<a href="https://overcast.fm/+BtuybE1PM/3893">TS</a>]
01:04:58 ◼ ► you know increasing fragmentation that that's a that's a great point and no [<a href="https://overcast.fm/+BtuybE1PM/3898">TS</a>]
01:05:05 ◼ ► real point but you know again lost lost in the shuffle of the Great Bend gate [<a href="https://overcast.fm/+BtuybE1PM/3905">TS</a>]
01:05:11 ◼ ► scandal 2014 yeah and at the Benghazi name is funny for some reason I just [<a href="https://overcast.fm/+BtuybE1PM/3911">TS</a>]
01:05:18 ◼ ► can't get over stuck with a stuck with bent gate I think that that the real [<a href="https://overcast.fm/+BtuybE1PM/3918">TS</a>]
01:05:25 ◼ ► Benghazi I think it's such an overblown fake scandal not added the tragedy of [<a href="https://overcast.fm/+BtuybE1PM/3925">TS</a>]
01:05:29 ◼ ► people dying is not serious but the idea that there's anything that was being [<a href="https://overcast.fm/+BtuybE1PM/3929">TS</a>]
01:05:33 ◼ ► covered up is just a bunch of right-wing nonsense but the people who believe it I [<a href="https://overcast.fm/+BtuybE1PM/3933">TS</a>]
01:05:37 ◼ ► really really into it and think it's the most important under reported political [<a href="https://overcast.fm/+BtuybE1PM/3937">TS</a>]
01:05:42 ◼ ► story of the entire Obama administration and I guess it best to stay away from [<a href="https://overcast.fm/+BtuybE1PM/3942">TS</a>]
01:05:47 ◼ ► joking about it so if you're out there and you're offended by me [<a href="https://overcast.fm/+BtuybE1PM/3947">TS</a>]
01:05:50 ◼ ► joking about it I retract the joke cuz it's not that funny joke was just so [<a href="https://overcast.fm/+BtuybE1PM/3950">TS</a>]
01:05:56 ◼ ► happens though that it's such it is it verbally at work so well you just put a [<a href="https://overcast.fm/+BtuybE1PM/3956">TS</a>]
01:06:01 ◼ ► DNR and it's always live in again whether the ten-foot pole but it only [<a href="https://overcast.fm/+BtuybE1PM/3961">TS</a>]
01:06:09 ◼ ► works as a joke though if everybody sees the real Benghazi scandal the way I do [<a href="https://overcast.fm/+BtuybE1PM/3969">TS</a>]
01:06:15 ◼ ► as a completely overblown hype whereas if there's you know twenty percent of [<a href="https://overcast.fm/+BtuybE1PM/3975">TS</a>]
01:06:20 ◼ ► the people listening to the show [<a href="https://overcast.fm/+BtuybE1PM/3980">TS</a>]
01:06:22 ◼ ► think it's actually an outrage and a tremendous kindled in the you know has [<a href="https://overcast.fm/+BtuybE1PM/3982">TS</a>]
01:06:28 ◼ ► the wrong effect because it makes it seem as though you know the been gate is [<a href="https://overcast.fm/+BtuybE1PM/3988">TS</a>]
01:06:32 ◼ ► bending it is a real issue right now I that's exactly it and I i that's the [<a href="https://overcast.fm/+BtuybE1PM/3992">TS</a>]
01:06:37 ◼ ► same reason I've been using bengay as well which is my name [<a href="https://overcast.fm/+BtuybE1PM/3997">TS</a>]
01:06:44 ◼ ► take another break here thank our next sponsor and it's our good friends at [<a href="https://overcast.fm/+BtuybE1PM/4004">TS</a>]
01:06:54 ◼ ► fracture for a CT ure everything all of photos we take me over to her talking [<a href="https://overcast.fm/+BtuybE1PM/4014">TS</a>]
01:07:02 ◼ ► about that digital cameras and all the photos we take with their iPhones how [<a href="https://overcast.fm/+BtuybE1PM/4022">TS</a>]
01:07:06 ◼ ► sad is it that they all all of them end up trapped somewhere like your camera [<a href="https://overcast.fm/+BtuybE1PM/4026">TS</a>]
01:07:09 ◼ ► roll on the phone or an Instagram feed and we end up looking at him on these [<a href="https://overcast.fm/+BtuybE1PM/4029">TS</a>]
01:07:15 ◼ ► tiny little well I guess for now some of this phone screens her so tiny but [<a href="https://overcast.fm/+BtuybE1PM/4035">TS</a>]
01:07:19 ◼ ► they're still relatively small I know we lost some with them when we stop getting [<a href="https://overcast.fm/+BtuybE1PM/4039">TS</a>]
01:07:25 ◼ ► photos printed and having something we can handle all fracture that's exactly [<a href="https://overcast.fm/+BtuybE1PM/4045">TS</a>]
01:07:30 ◼ ► what they do you send them your digital photos they print them directly on pure [<a href="https://overcast.fm/+BtuybE1PM/4050">TS</a>]
01:07:36 ◼ ► glass so it's not like a piece of paper in a frame with glass in front of it [<a href="https://overcast.fm/+BtuybE1PM/4056">TS</a>]
01:07:40 ◼ ► they actually print on the glass i've i've said that every time I say it it's [<a href="https://overcast.fm/+BtuybE1PM/4060">TS</a>]
01:07:45 ◼ ► the same sort of effect like with these phones the way that the iPhone keeps [<a href="https://overcast.fm/+BtuybE1PM/4065">TS</a>]
01:07:49 ◼ ► getting the pixels closer and closer to looking like pixels on glass as opposed [<a href="https://overcast.fm/+BtuybE1PM/4069">TS</a>]
01:07:54 ◼ ► to pixels under glass that's the effect of tractor as with photos it looks like [<a href="https://overcast.fm/+BtuybE1PM/4074">TS</a>]
01:07:59 ◼ ► photos on glass which is really what it is and it's a really cool effect they [<a href="https://overcast.fm/+BtuybE1PM/4079">TS</a>]
01:08:04 ◼ ► come with a foam back that's ready to mount right out of the box you don't [<a href="https://overcast.fm/+BtuybE1PM/4084">TS</a>]
01:08:09 ◼ ► have to take it in and get a frame put it in a frame and then hanging you just [<a href="https://overcast.fm/+BtuybE1PM/4089">TS</a>]
01:08:13 ◼ ► buy your fracture it shows up you open the cardboard box and there it is ready [<a href="https://overcast.fm/+BtuybE1PM/4093">TS</a>]
01:08:18 ◼ ► ready to to put it up on your desk or everyone put these photos such a great [<a href="https://overcast.fm/+BtuybE1PM/4098">TS</a>]
01:08:24 ◼ ► service really really impressed with the quality of the output we have a bunch of [<a href="https://overcast.fm/+BtuybE1PM/4104">TS</a>]
01:08:31 ◼ ► also an amazing gift really great gift you know for family members if you want [<a href="https://overcast.fm/+BtuybE1PM/4111">TS</a>]
01:08:37 ◼ ► to send you know grandparents pictures of the kids or stuff like that and it's [<a href="https://overcast.fm/+BtuybE1PM/4117">TS</a>]
01:08:41 ◼ ► also a real cool talking point where they're like well and once they see how [<a href="https://overcast.fm/+BtuybE1PM/4121">TS</a>]
01:08:44 ◼ ► it you know it's actually this thing printed on glass nobody out there were [<a href="https://overcast.fm/+BtuybE1PM/4124">TS</a>]
01:08:48 ◼ ► words heard of these guys it so it it makes you seem like you're you're [<a href="https://overcast.fm/+BtuybE1PM/4128">TS</a>]
01:08:51 ◼ ► totally in the know of like this amazing stuff really great gift and they have [<a href="https://overcast.fm/+BtuybE1PM/4131">TS</a>]
01:08:57 ◼ ► called code just for listeners of the show [<a href="https://overcast.fm/+BtuybE1PM/4137">TS</a>]
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01:09:30 ◼ ► thanks to fracture so so I think I we've been a little over the place on the [<a href="https://overcast.fm/+BtuybE1PM/4170">TS</a>]
01:09:35 ◼ ► watch but I've been I've been very popular I personally have been all over [<a href="https://overcast.fm/+BtuybE1PM/4175">TS</a>]
01:09:39 ◼ ► the place I written four pieces now that of you know there's kind of an arc where [<a href="https://overcast.fm/+BtuybE1PM/4179">TS</a>]
01:09:44 ◼ ► I i'm or oppose all the way to I think this is really ambitious effort into the [<a href="https://overcast.fm/+BtuybE1PM/4184">TS</a>]
01:09:49 ◼ ► future I i'm only written in the one you've written a couple to few pieces [<a href="https://overcast.fm/+BtuybE1PM/4189">TS</a>]
01:09:56 ◼ ► with commentary like I think I speak for a lot of your readers that these curious [<a href="https://overcast.fm/+BtuybE1PM/4196">TS</a>]
01:10:03 ◼ ► unlike the groomer exposition of out the watch [<a href="https://overcast.fm/+BtuybE1PM/4203">TS</a>]
01:10:07 ◼ ► so we're going my way i thought id I thought it had something we could go a [<a href="https://overcast.fm/+BtuybE1PM/4207">TS</a>]
01:10:10 ◼ ► second follow-up and I'm still it's still like liquid state it's not [<a href="https://overcast.fm/+BtuybE1PM/4210">TS</a>]
01:10:15 ◼ ► solidified but you know this why do the show it can talk me through it [<a href="https://overcast.fm/+BtuybE1PM/4215">TS</a>]
01:10:20 ◼ ► bottom line here we are an hour and ten minutes into the show his thesis [<a href="https://overcast.fm/+BtuybE1PM/4220">TS</a>]
01:10:26 ◼ ► Apple watch I believe is intended to be a completely standalone platform for [<a href="https://overcast.fm/+BtuybE1PM/4226">TS</a>]
01:10:33 ◼ ► compute personal computing and its relationship to the iPhone this is not [<a href="https://overcast.fm/+BtuybE1PM/4233">TS</a>]
01:10:39 ◼ ► wholly original I've heard other people say this you know speculate but I try to [<a href="https://overcast.fm/+BtuybE1PM/4239">TS</a>]
01:10:43 ◼ ► put it very clearly its relationship to the iPhone is very much analogous to the [<a href="https://overcast.fm/+BtuybE1PM/4243">TS</a>]
01:10:48 ◼ ► original iPhones relationship to iTunes running on your PC or Mac right when you [<a href="https://overcast.fm/+BtuybE1PM/4248">TS</a>]
01:10:54 ◼ ► got the first iPhone in 2007 you can even activated without iTunes you had to [<a href="https://overcast.fm/+BtuybE1PM/4254">TS</a>]
01:10:57 ◼ ► actually plug it into your computer and run iTunes and activated on AT&T through [<a href="https://overcast.fm/+BtuybE1PM/4257">TS</a>]
01:11:03 ◼ ► your Mac it was you know that they just didn't have the full stack didn't have [<a href="https://overcast.fm/+BtuybE1PM/4263">TS</a>]
01:11:09 ◼ ► everything ready to go for it to be the standalone device that it is today you [<a href="https://overcast.fm/+BtuybE1PM/4269">TS</a>]
01:11:15 ◼ ► can be a fully functioning iPhone user with no other computer products or you [<a href="https://overcast.fm/+BtuybE1PM/4275">TS</a>]
01:11:22 ◼ ► know you could just use it with an iPad and never pair of the two and your [<a href="https://overcast.fm/+BtuybE1PM/4282">TS</a>]
01:11:26 ◼ ► backups go to the cloud for software updates come over the Howard and you [<a href="https://overcast.fm/+BtuybE1PM/4286">TS</a>]
01:11:32 ◼ ► never never connected to a Mac or PC I think that's a relationship the watch [<a href="https://overcast.fm/+BtuybE1PM/4292">TS</a>]
01:11:37 ◼ ► will have the phone where eventually it will do for WiFi and eventually it'll [<a href="https://overcast.fm/+BtuybE1PM/4297">TS</a>]
01:11:42 ◼ ► have a SIM card and will do so your networking and that doesn't mean you [<a href="https://overcast.fm/+BtuybE1PM/4302">TS</a>]
01:11:49 ◼ ► know and again this comes to one of the topics on ATP like Marcos things never [<a href="https://overcast.fm/+BtuybE1PM/4309">TS</a>]
01:11:53 ◼ ► bet against the smartphone and that's a good point that the smartphone is sort [<a href="https://overcast.fm/+BtuybE1PM/4313">TS</a>]
01:11:57 ◼ ► of an optimal it's sort of an endpoint you know obviously you know the size can [<a href="https://overcast.fm/+BtuybE1PM/4317">TS</a>]
01:12:03 ◼ ► fluctuate a little bit but the basic idea of the thing that you can carry in [<a href="https://overcast.fm/+BtuybE1PM/4323">TS</a>]
01:12:08 ◼ ► don't bet against it you know there are some of us myself included who thought [<a href="https://overcast.fm/+BtuybE1PM/4328">TS</a>]
01:12:11 ◼ ► that the iPad might grow to be bigger than the iPhone or at least grow to be [<a href="https://overcast.fm/+BtuybE1PM/4331">TS</a>]
01:12:15 ◼ ► the same size and it's not it's super successful tablets are huge deal the [<a href="https://overcast.fm/+BtuybE1PM/4335">TS</a>]
01:12:20 ◼ ► iPad is the most successful and it is very successful but it is not as popular [<a href="https://overcast.fm/+BtuybE1PM/4340">TS</a>]
01:12:24 ◼ ► in the United successful as the phone so I wouldn't say that when I say that the [<a href="https://overcast.fm/+BtuybE1PM/4344">TS</a>]
01:12:30 ◼ ► watch will be a stand-alone platform that [<a href="https://overcast.fm/+BtuybE1PM/4350">TS</a>]
01:12:33 ◼ ► need a phone that doesn't mean that everybody is going to ditch their iPhone [<a href="https://overcast.fm/+BtuybE1PM/4353">TS</a>]
01:12:36 ◼ ► and just do everything on the watch I just think it means so that some people [<a href="https://overcast.fm/+BtuybE1PM/4356">TS</a>]
01:12:41 ◼ ► they could that they won't have they don't they won't need to carry a phone [<a href="https://overcast.fm/+BtuybE1PM/4361">TS</a>]
01:12:44 ◼ ► in a pocket so I i I completely agree I i've set actually made the same analogy [<a href="https://overcast.fm/+BtuybE1PM/4364">TS</a>]
01:12:53 ◼ ► on a previous version of exponent I wear my co-host vehemently disagrees and we [<a href="https://overcast.fm/+BtuybE1PM/4373">TS</a>]
01:13:00 ◼ ► definitely got into it but I think the the the phone for the watch is an [<a href="https://overcast.fm/+BtuybE1PM/4380">TS</a>]
01:13:07 ◼ ► implementation detail and I think that's that's critical to understanding the way [<a href="https://overcast.fm/+BtuybE1PM/4387">TS</a>]
01:13:13 ◼ ► out pool I think introduced it is because it would imagine Apple had [<a href="https://overcast.fm/+BtuybE1PM/4393">TS</a>]
01:13:18 ◼ ► introduced the iPhone and they had said oh well you don't need to manage music [<a href="https://overcast.fm/+BtuybE1PM/4398">TS</a>]
01:13:23 ◼ ► on your phone because you can do it on iTunes on the balcony over right which [<a href="https://overcast.fm/+BtuybE1PM/4403">TS</a>]
01:13:28 ◼ ► is what they did did with the with the iPod the problem is is that would have [<a href="https://overcast.fm/+BtuybE1PM/4408">TS</a>]
01:13:33 ◼ ► you know a few years down the line it would have been so much more difficult [<a href="https://overcast.fm/+BtuybE1PM/4413">TS</a>]
01:13:38 ◼ ► if not impossible for Apple to make the iPhone a truly stand-alone device like [<a href="https://overcast.fm/+BtuybE1PM/4418">TS</a>]
01:13:44 ◼ ► the iPhone even though it even though it needed a Mac it had to be designed as if [<a href="https://overcast.fm/+BtuybE1PM/4424">TS</a>]
01:13:51 ◼ ► it did indeed a Mac in all the fundamental assumptions and I think it's [<a href="https://overcast.fm/+BtuybE1PM/4431">TS</a>]
01:13:56 ◼ ► the same thing with the same thing with with the watch you can't build in the [<a href="https://overcast.fm/+BtuybE1PM/4436">TS</a>]
01:14:00 ◼ ► assumption the phone is there if you know it's gonna be going away also [<a href="https://overcast.fm/+BtuybE1PM/4440">TS</a>]
01:14:03 ◼ ► you're limiting your lowering the ceiling your warning that the potential [<a href="https://overcast.fm/+BtuybE1PM/4443">TS</a>]
01:14:06 ◼ ► and I think the difference in the eighth from the iPad is this is smaller and [<a href="https://overcast.fm/+BtuybE1PM/4446">TS</a>]
01:14:11 ◼ ► when it comes to when it comes to design is all broken strength in what's the [<a href="https://overcast.fm/+BtuybE1PM/4451">TS</a>]
01:14:18 ◼ ► controlling constraint the controlling constraint when you're at your desk is [<a href="https://overcast.fm/+BtuybE1PM/4458">TS</a>]
01:14:23 ◼ ► not size it's not wait its comfort its productivity it's why I'm sitting here [<a href="https://overcast.fm/+BtuybE1PM/4463">TS</a>]
01:14:29 ◼ ► in front three monitors and ergonomic keyboard and mouse but when you're [<a href="https://overcast.fm/+BtuybE1PM/4469">TS</a>]
01:14:35 ◼ ► moving around the chief constraint is portability and the fact of the matter [<a href="https://overcast.fm/+BtuybE1PM/4475">TS</a>]
01:14:43 ◼ ► portable than a phone so not next year not to you for that meeting in five [<a href="https://overcast.fm/+BtuybE1PM/4483">TS</a>]
01:14:47 ◼ ► years on the road but ten years down the road it's it's very easy in my opinion [<a href="https://overcast.fm/+BtuybE1PM/4487">TS</a>]
01:14:52 ◼ ► to see me how caring a much larger smartphone West frequently because I [<a href="https://overcast.fm/+BtuybE1PM/4492">TS</a>]
01:14:58 ◼ ► always have watch I think plea agreement accepting 10 years is too long and I [<a href="https://overcast.fm/+BtuybE1PM/4498">TS</a>]
01:15:06 ◼ ► think goes back to the bill gates added which is probably one of the smartest [<a href="https://overcast.fm/+BtuybE1PM/4506">TS</a>]
01:15:09 ◼ ► things he's ever said but then we Aztec people perennial II vastly overestimate [<a href="https://overcast.fm/+BtuybE1PM/4509">TS</a>]
01:15:17 ◼ ► how much we can do in one year and underestimate how big the changes will [<a href="https://overcast.fm/+BtuybE1PM/4517">TS</a>]
01:15:24 ◼ ► be in 10 years over and over and over every year every decade I think ten [<a href="https://overcast.fm/+BtuybE1PM/4524">TS</a>]
01:15:30 ◼ ► years is too long consisting about the phone man of the phone is still only 77 [<a href="https://overcast.fm/+BtuybE1PM/4530">TS</a>]
01:15:34 ◼ ► years ago that we had the original I when did the phone come completely [<a href="https://overcast.fm/+BtuybE1PM/4534">TS</a>]
01:15:39 ◼ ► standalone when was it that I guess it was probably with iCloud so that would [<a href="https://overcast.fm/+BtuybE1PM/4539">TS</a>]
01:15:44 ◼ ► have it would have been i think twenty the iCloud [<a href="https://overcast.fm/+BtuybE1PM/4544">TS</a>]
01:15:54 ◼ ► jobs yes steve jobs left right right right he did the original iPad [<a href="https://overcast.fm/+BtuybE1PM/4554">TS</a>]
01:16:02 ◼ ► introduction in 2010 and then he made a surprise appearance at the second iPad [<a href="https://overcast.fm/+BtuybE1PM/4562">TS</a>]
01:16:06 ◼ ► event when he was technically on medical leave and any was a WBC and that was the [<a href="https://overcast.fm/+BtuybE1PM/4566">TS</a>]
01:16:13 ◼ ► last time so 2011 so that was four years from when the original iPhone came out [<a href="https://overcast.fm/+BtuybE1PM/4573">TS</a>]
01:16:21 ◼ ► and at that point you know it was you know for 45 years give i you know i [<a href="https://overcast.fm/+BtuybE1PM/4581">TS</a>]
01:16:27 ◼ ► close a year to bake a guess but within five years the iPhone was wholly [<a href="https://overcast.fm/+BtuybE1PM/4587">TS</a>]
01:16:33 ◼ ► and you know it won't just be like one switch flipping it's you know do this [<a href="https://overcast.fm/+BtuybE1PM/4593">TS</a>]
01:16:38 ◼ ► than that than this than that you know i mean the original iPhone it's like I was [<a href="https://overcast.fm/+BtuybE1PM/4598">TS</a>]
01:16:42 ◼ ► thinking about it in the context of the watch it was crazy how little it did on [<a href="https://overcast.fm/+BtuybE1PM/4602">TS</a>]
01:16:45 ◼ ► its own you had to sync your calendars and contacts through iTunes right just [<a href="https://overcast.fm/+BtuybE1PM/4605">TS</a>]
01:16:50 ◼ ► to get so if you wanted to have the same contacts on your phone and computer you [<a href="https://overcast.fm/+BtuybE1PM/4610">TS</a>]
01:16:56 ◼ ► had to keep connecting it to iTunes and sinking their I mean it was crazy so [<a href="https://overcast.fm/+BtuybE1PM/4616">TS</a>]
01:17:01 ◼ ► part of that is tech I think with the phone and you're right a lot of it comes [<a href="https://overcast.fm/+BtuybE1PM/4621">TS</a>]
01:17:05 ◼ ► to the constraints are different with the phone it was more about just that [<a href="https://overcast.fm/+BtuybE1PM/4625">TS</a>]
01:17:10 ◼ ► there was just so much software that needed to be written before they could [<a href="https://overcast.fm/+BtuybE1PM/4630">TS</a>]
01:17:14 ◼ ► do it and being able to just depend on iTunes in the meantime just reserve [<a href="https://overcast.fm/+BtuybE1PM/4634">TS</a>]
01:17:20 ◼ ► heard two very helpful crunch because it was worth launching when they did it [<a href="https://overcast.fm/+BtuybE1PM/4640">TS</a>]
01:17:26 ◼ ► would not have been worth waiting another two or three years until they [<a href="https://overcast.fm/+BtuybE1PM/4646">TS</a>]
01:17:29 ◼ ► had more of that that whole stack ready to go in with a white guy think it is [<a href="https://overcast.fm/+BtuybE1PM/4649">TS</a>]
01:17:34 ◼ ► more engineering right why doesn't have the SIM card I think simple I think [<a href="https://overcast.fm/+BtuybE1PM/4654">TS</a>]
01:17:39 ◼ ► battery life and size size is an issue too though [<a href="https://overcast.fm/+BtuybE1PM/4659">TS</a>]
01:17:43 ◼ ► yeah there is a Samsung one I think that has a SIM card by the as yet and it's [<a href="https://overcast.fm/+BtuybE1PM/4663">TS</a>]
01:17:47 ◼ ► way bigger but the thing is likely I would one thing that you've learned over [<a href="https://overcast.fm/+BtuybE1PM/4667">TS</a>]
01:17:51 ◼ ► the years is never bet against militarization never bet against I think [<a href="https://overcast.fm/+BtuybE1PM/4671">TS</a>]
01:17:57 ◼ ► the antenna because its analogue like there's a lot of real challenges there [<a href="https://overcast.fm/+BtuybE1PM/4677">TS</a>]
01:18:01 ◼ ► but at the same time like anything in tactics don't bet against like don't bet [<a href="https://overcast.fm/+BtuybE1PM/4681">TS</a>]
01:18:08 ◼ ► against that kind of stuff and this question with jeans are are my podcast [<a href="https://overcast.fm/+BtuybE1PM/4688">TS</a>]
01:18:17 ◼ ► is you know where do you draw the line on what features its ok to ship with and [<a href="https://overcast.fm/+BtuybE1PM/4697">TS</a>]
01:18:21 ◼ ► what procedures without and the way I draw the line is not by looking at the [<a href="https://overcast.fm/+BtuybE1PM/4701">TS</a>]
01:18:29 ◼ ► technical implementation or the of the future but the impact it has on normal [<a href="https://overcast.fm/+BtuybE1PM/4709">TS</a>]
01:18:35 ◼ ► peoples lives and what I mean by that is when it when the iPhone came out people [<a href="https://overcast.fm/+BtuybE1PM/4715">TS</a>]
01:18:40 ◼ ► were already plugging in their devices into their computer every night those [<a href="https://overcast.fm/+BtuybE1PM/4720">TS</a>]
01:18:46 ◼ ► iPods Apple was just asking you to keep doing the same thing you were always [<a href="https://overcast.fm/+BtuybE1PM/4726">TS</a>]
01:18:51 ◼ ► doing and a different rate exactly in so even though it was if we will look back [<a href="https://overcast.fm/+BtuybE1PM/4731">TS</a>]
01:18:56 ◼ ► and think oh my gosh I had to plug in my phone to sync my calendars it sounds [<a href="https://overcast.fm/+BtuybE1PM/4736">TS</a>]
01:19:00 ◼ ► ridiculous today it did not sound ridiculous in 2007 and and so that's why [<a href="https://overcast.fm/+BtuybE1PM/4740">TS</a>]
01:19:06 ◼ ► I think was okay to not have that feature because you weren't you weren't [<a href="https://overcast.fm/+BtuybE1PM/4746">TS</a>]
01:19:10 ◼ ► putting a burden on people who were making people's lives more difficult and [<a href="https://overcast.fm/+BtuybE1PM/4750">TS</a>]
01:19:14 ◼ ► I think the same thing applies to the watch [<a href="https://overcast.fm/+BtuybE1PM/4754">TS</a>]
01:19:17 ◼ ► yes you would be there is no you don't need to wait for the watch to have its [<a href="https://overcast.fm/+BtuybE1PM/4757">TS</a>]
01:19:21 ◼ ► own cellular stack because people already have their phones with them [<a href="https://overcast.fm/+BtuybE1PM/4761">TS</a>]
01:19:25 ◼ ► you're not saying oh you have up to till the day you have not been carrying a [<a href="https://overcast.fm/+BtuybE1PM/4765">TS</a>]
01:19:30 ◼ ► cellular device in your pocket but now you need to carry with you lose the [<a href="https://overcast.fm/+BtuybE1PM/4770">TS</a>]
01:19:33 ◼ ► watch now people are already doing it you're the the watch is only making [<a href="https://overcast.fm/+BtuybE1PM/4773">TS</a>]
01:19:37 ◼ ► their lives better and I think I i agree with you i think it will be shorter than [<a href="https://overcast.fm/+BtuybE1PM/4777">TS</a>]
01:19:41 ◼ ► 10 years in seven years say in 2021 will look back and say man I can't believe I [<a href="https://overcast.fm/+BtuybE1PM/4781">TS</a>]
01:19:48 ◼ ► carried a phone in my pocket every single hour of every single day so let's [<a href="https://overcast.fm/+BtuybE1PM/4788">TS</a>]
01:19:54 ◼ ► go back to you know like the new deniro like 1993 94 most people very few people [<a href="https://overcast.fm/+BtuybE1PM/4794">TS</a>]
01:20:02 ◼ ► had cell phones and cell phones are out there was you know the famous wall [<a href="https://overcast.fm/+BtuybE1PM/4802">TS</a>]
01:20:06 ◼ ► street a break so let's say Apple comes out with some kind of digital watch in [<a href="https://overcast.fm/+BtuybE1PM/4806">TS</a>]
01:20:11 ◼ ► 1993 and watched as something cool I don't know do you know forget the [<a href="https://overcast.fm/+BtuybE1PM/4811">TS</a>]
01:20:16 ◼ ► details but it's you know but nobody has a habit of carrying cell phone at a time [<a href="https://overcast.fm/+BtuybE1PM/4816">TS</a>]
01:20:20 ◼ ► and then they say oh and make this watch work you have to carry this 45 inch [<a href="https://overcast.fm/+BtuybE1PM/4820">TS</a>]
01:20:26 ◼ ► rectangle in your pocket with you everywhere and everybody billion that [<a href="https://overcast.fm/+BtuybE1PM/4826">TS</a>]
01:20:31 ◼ ► that seems stupid I don't care that you know there's a five ounce thing that is [<a href="https://overcast.fm/+BtuybE1PM/4831">TS</a>]
01:20:36 ◼ ► very expensive itself and you have to carry around with you everywhere you go [<a href="https://overcast.fm/+BtuybE1PM/4836">TS</a>]
01:20:39 ◼ ► that's you're asking people to do something that is stupid right never [<a href="https://overcast.fm/+BtuybE1PM/4839">TS</a>]
01:20:45 ◼ ► like you're saying I completely agree that they they can piggyback off the [<a href="https://overcast.fm/+BtuybE1PM/4845">TS</a>]
01:20:49 ◼ ► phone now for things like cellular and wi-fi connectivity because everybody in [<a href="https://overcast.fm/+BtuybE1PM/4849">TS</a>]
01:20:56 ◼ ► that you know the target audience of people who already carry an iPhone with [<a href="https://overcast.fm/+BtuybE1PM/4856">TS</a>]
01:20:59 ◼ ► them everywhere they go is is sufficiently large right in it I think [<a href="https://overcast.fm/+BtuybE1PM/4859">TS</a>]
01:21:05 ◼ ► it's really interesting to just a slight side where gas is one thing I haven't [<a href="https://overcast.fm/+BtuybE1PM/4865">TS</a>]
01:21:11 ◼ ► done any of my columns it was not explicitly or or in the podcast is [<a href="https://overcast.fm/+BtuybE1PM/4871">TS</a>]
01:21:15 ◼ ► likewise what if we were if we jump for like what what how do you think how do [<a href="https://overcast.fm/+BtuybE1PM/4875">TS</a>]
01:21:22 ◼ ► you think our tech wise will look like in 2020 [<a href="https://overcast.fm/+BtuybE1PM/4882">TS</a>]
01:21:28 ◼ ► I don't know why I'm you know but I have very intrigued that they think this is [<a href="https://overcast.fm/+BtuybE1PM/4888">TS</a>]
01:21:32 ◼ ► the way it's going to go you know that it's mostly you know that I think that [<a href="https://overcast.fm/+BtuybE1PM/4892">TS</a>]
01:21:38 ◼ ► they're predicting a lot of it is gonna go to the rest I think it's gotta be a [<a href="https://overcast.fm/+BtuybE1PM/4898">TS</a>]
01:21:44 ◼ ► lot about voice input you know we're going to be talking to our rishta lot I [<a href="https://overcast.fm/+BtuybE1PM/4904">TS</a>]
01:21:49 ◼ ► don't see other any other way that you're going to see how they're ever [<a href="https://overcast.fm/+BtuybE1PM/4909">TS</a>]
01:21:53 ◼ ► going to invent anything that would let you type on their own a piece on [<a href="https://overcast.fm/+BtuybE1PM/4913">TS</a>]
01:21:56 ◼ ► something that small so I think within his first off if you were to tell [<a href="https://overcast.fm/+BtuybE1PM/4916">TS</a>]
01:22:02 ◼ ► someone in 2007 how little we talked on the phone today the they might not [<a href="https://overcast.fm/+BtuybE1PM/4922">TS</a>]
01:22:07 ◼ ► believe you so that's that's so I think the voice thing in general as far as [<a href="https://overcast.fm/+BtuybE1PM/4927">TS</a>]
01:22:12 ◼ ► communication always late would do need sorry for text input then because we [<a href="https://overcast.fm/+BtuybE1PM/4932">TS</a>]
01:22:16 ◼ ► text a lot now I think what's interesting about the phone is it's [<a href="https://overcast.fm/+BtuybE1PM/4936">TS</a>]
01:22:22 ◼ ► actually a few track like everything you do in a day how much of it are you [<a href="https://overcast.fm/+BtuybE1PM/4942">TS</a>]
01:22:27 ◼ ► actually in putting anything like how much of it is gathering information or [<a href="https://overcast.fm/+BtuybE1PM/4947">TS</a>]
01:22:33 ◼ ► absorbing information as opposed to actually you know putting something in [<a href="https://overcast.fm/+BtuybE1PM/4953">TS</a>]
01:22:37 ◼ ► tonight I suspect I try to sell four days really hard like it was shocking [<a href="https://overcast.fm/+BtuybE1PM/4957">TS</a>]
01:22:42 ◼ ► how it has a lot of it is just just checking its just checking stuff all the [<a href="https://overcast.fm/+BtuybE1PM/4962">TS</a>]
01:22:48 ◼ ► time and end all like that's it's not just that you could do that [<a href="https://overcast.fm/+BtuybE1PM/4968">TS</a>]
01:22:54 ◼ ► watches that it's better on a watch [<a href="https://overcast.fm/+BtuybE1PM/4974">TS</a>]
01:22:57 ◼ ► and I think those for me the vision is the watches you have seen with you all [<a href="https://overcast.fm/+BtuybE1PM/4977">TS</a>]
01:23:02 ◼ ► the time and the things that that's with you all the time is is where the radio [<a href="https://overcast.fm/+BtuybE1PM/4982">TS</a>]
01:23:06 ◼ ► should be aware the connection should be and it's where it should be and yes I'm [<a href="https://overcast.fm/+BtuybE1PM/4986">TS</a>]
01:23:12 ◼ ► sure we'll still have smartphones I don't think they're going away just like [<a href="https://overcast.fm/+BtuybE1PM/4992">TS</a>]
01:23:15 ◼ ► we still have computers but I think it's gonna be more it's more about the screen [<a href="https://overcast.fm/+BtuybE1PM/4995">TS</a>]
01:23:23 ◼ ► pluses the future and it's going to be more dedicated to doing specific tasks [<a href="https://overcast.fm/+BtuybE1PM/5003">TS</a>]
01:23:29 ◼ ► as opposed to being everything the end of the end all be all right I think that [<a href="https://overcast.fm/+BtuybE1PM/5009">TS</a>]
01:23:39 ◼ ► there's a lot of things that you just never gonna be done on the watch but [<a href="https://overcast.fm/+BtuybE1PM/5019">TS</a>]
01:23:45 ◼ ► that's fine because they're still stings it never be a stronger word but that [<a href="https://overcast.fm/+BtuybE1PM/5025">TS</a>]
01:23:50 ◼ ► you're almost never going to do on your phone right like if you have to write [<a href="https://overcast.fm/+BtuybE1PM/5030">TS</a>]
01:23:55 ◼ ► your graduate student have to write a dissertation you're probably not going [<a href="https://overcast.fm/+BtuybE1PM/5035">TS</a>]
01:23:58 ◼ ► to do it on your iPhone even on an iPhone plus although it's a lot more [<a href="https://overcast.fm/+BtuybE1PM/5038">TS</a>]
01:24:01 ◼ ► plausible now than it was before [<a href="https://overcast.fm/+BtuybE1PM/5041">TS</a>]
01:24:03 ◼ ► well you're never gonna do that on your watch you never gonna write articles on [<a href="https://overcast.fm/+BtuybE1PM/5043">TS</a>]
01:24:07 ◼ ► your watch you're not going to read articles you know like somebody like me [<a href="https://overcast.fm/+BtuybE1PM/5047">TS</a>]
01:24:12 ◼ ► are you writes thousand-word essay on the watch for whatever new product comes [<a href="https://overcast.fm/+BtuybE1PM/5052">TS</a>]
01:24:16 ◼ ► out in five years you're not going to read it on your watch although you might [<a href="https://overcast.fm/+BtuybE1PM/5056">TS</a>]
01:24:19 ◼ ► have it read to you by Siri you know that you know over Bluetooth [<a href="https://overcast.fm/+BtuybE1PM/5059">TS</a>]
01:24:25 ◼ ► can actually read it visually but there's like you said there's an awful [<a href="https://overcast.fm/+BtuybE1PM/5065">TS</a>]
01:24:31 ◼ ► lot of things that you do read that are you know [<a href="https://overcast.fm/+BtuybE1PM/5071">TS</a>]
01:24:34 ◼ ► eminently readable and writable on the screen that's not just that but this is [<a href="https://overcast.fm/+BtuybE1PM/5074">TS</a>]
01:24:37 ◼ ► where continuity i think is particularly interesting because if if the watch is [<a href="https://overcast.fm/+BtuybE1PM/5077">TS</a>]
01:24:42 ◼ ► always your first window into stuff your first encounter with something if you if [<a href="https://overcast.fm/+BtuybE1PM/5082">TS</a>]
01:24:47 ◼ ► if it was totally seamless for you to immediately transfer that to a more [<a href="https://overcast.fm/+BtuybE1PM/5087">TS</a>]
01:24:51 ◼ ► suitable device and did not have to model rallied sinking in all its result [<a href="https://overcast.fm/+BtuybE1PM/5091">TS</a>]
01:24:56 ◼ ► be just you flip it over something and now it's on your iPhone plus or you want [<a href="https://overcast.fm/+BtuybE1PM/5096">TS</a>]
01:25:01 ◼ ► type something so you put it all right here on your Mac like now I think that [<a href="https://overcast.fm/+BtuybE1PM/5101">TS</a>]
01:25:05 ◼ ► that's a critical component like now watch being the center makes a lot more [<a href="https://overcast.fm/+BtuybE1PM/5105">TS</a>]
01:25:10 ◼ ► sense if the if transitioning content to more suitable devices is is tolley [<a href="https://overcast.fm/+BtuybE1PM/5110">TS</a>]
01:25:16 ◼ ► frictionless anatoly easy I am certainly will not be there this year but what [<a href="https://overcast.fm/+BtuybE1PM/5116">TS</a>]
01:25:22 ◼ ► what what state will continually be Indian in 55 years they are they keep [<a href="https://overcast.fm/+BtuybE1PM/5122">TS</a>]
01:25:27 ◼ ► using the word personal and they do you stand on stage [<a href="https://overcast.fm/+BtuybE1PM/5127">TS</a>]
01:25:32 ◼ ► reiterating the website it says here Apple watches from Apple's website right [<a href="https://overcast.fm/+BtuybE1PM/5132">TS</a>]
01:25:37 ◼ ► now overview Applewhite represent a new chapter in the relationship people have [<a href="https://overcast.fm/+BtuybE1PM/5137">TS</a>]
01:25:42 ◼ ► with technology it's the most personal product we've ever made because it's the [<a href="https://overcast.fm/+BtuybE1PM/5142">TS</a>]
01:25:46 ◼ ► first one designed to be warned I do I think that you know that I don't think [<a href="https://overcast.fm/+BtuybE1PM/5146">TS</a>]
01:25:53 ◼ ► they use words like that lately and I think that they mean it that we're going [<a href="https://overcast.fm/+BtuybE1PM/5153">TS</a>]
01:25:56 ◼ ► to have the way that we have i think i least I do personally I have more action [<a href="https://overcast.fm/+BtuybE1PM/5156">TS</a>]
01:26:01 ◼ ► personal affection to my iPhone than any other product and more than the iPad [<a href="https://overcast.fm/+BtuybE1PM/5161">TS</a>]
01:26:07 ◼ ► certainly more than the iPad and and more even than the Mac even though I you [<a href="https://overcast.fm/+BtuybE1PM/5167">TS</a>]
01:26:12 ◼ ► know started as you know most of you know ten years ago I felt like I wrote [<a href="https://overcast.fm/+BtuybE1PM/5172">TS</a>]
01:26:19 ◼ ► more about Mac than I did Apple right like I never spent a lot of time it [<a href="https://overcast.fm/+BtuybE1PM/5179">TS</a>]
01:26:23 ◼ ► during fireball writing about the iPod's I mean I did but it was never much [<a href="https://overcast.fm/+BtuybE1PM/5183">TS</a>]
01:26:27 ◼ ► interest to me is the Mac even as the iPod grew to dwarf the Mac in terms of [<a href="https://overcast.fm/+BtuybE1PM/5187">TS</a>]
01:26:32 ◼ ► its financial relevance to the company because it just wasn't engaged whereas [<a href="https://overcast.fm/+BtuybE1PM/5192">TS</a>]
01:26:37 ◼ ► the phone does right now I think I write and think more about the phone that I do [<a href="https://overcast.fm/+BtuybE1PM/5197">TS</a>]
01:26:42 ◼ ► the Mac even though I do all my writing and stuff on the Mac and I still love [<a href="https://overcast.fm/+BtuybE1PM/5202">TS</a>]
01:26:45 ◼ ► them back but it is there is something about the fact that it's with me all the [<a href="https://overcast.fm/+BtuybE1PM/5205">TS</a>]
01:26:49 ◼ ► time and it's that first you know first responder for my attention [<a href="https://overcast.fm/+BtuybE1PM/5209">TS</a>]
01:26:54 ◼ ► hey I'm bored give me something to do is the first thing I do that it is it is [<a href="https://overcast.fm/+BtuybE1PM/5214">TS</a>]
01:26:59 ◼ ► more personal and something on your wrist that you just have to twist your [<a href="https://overcast.fm/+BtuybE1PM/5219">TS</a>]
01:27:03 ◼ ► risk to look at is another step up in being a personal relationship with [<a href="https://overcast.fm/+BtuybE1PM/5223">TS</a>]
01:27:09 ◼ ► technology from the phone and I don't you know i think that they are they're [<a href="https://overcast.fm/+BtuybE1PM/5229">TS</a>]
01:27:14 ◼ ► that's not those words are empty I think they really mean it and I think it's [<a href="https://overcast.fm/+BtuybE1PM/5234">TS</a>]
01:27:19 ◼ ► you know usage internally of that they think it's reason to think why this will [<a href="https://overcast.fm/+BtuybE1PM/5239">TS</a>]
01:27:25 ◼ ► be a very successful category for Apple because you know that's every time [<a href="https://overcast.fm/+BtuybE1PM/5245">TS</a>]
01:27:32 ◼ ► technology gets more personal like laptops are more personal than desktops [<a href="https://overcast.fm/+BtuybE1PM/5252">TS</a>]
01:27:36 ◼ ► and I don't think it's any surprise that Apple's done better in laptops in the [<a href="https://overcast.fm/+BtuybE1PM/5256">TS</a>]
01:27:41 ◼ ► arid in desktops tablets are more personal than the maximum done more than [<a href="https://overcast.fm/+BtuybE1PM/5261">TS</a>]
01:27:47 ◼ ► they've done better in tablets they ever did in PCs and phones are more personal [<a href="https://overcast.fm/+BtuybE1PM/5267">TS</a>]
01:27:52 ◼ ► yet and that's their most successful product ever I i do think it's it's [<a href="https://overcast.fm/+BtuybE1PM/5272">TS</a>]
01:27:57 ◼ ► totally reason why I get her mark was coming from I think as far as like a [<a href="https://overcast.fm/+BtuybE1PM/5277">TS</a>]
01:28:00 ◼ ► worldwide phenomena like the device everybody what have I think that like [<a href="https://overcast.fm/+BtuybE1PM/5280">TS</a>]
01:28:05 ◼ ► the there's still that the Delta between a watch and a phone I'm not sure we'll [<a href="https://overcast.fm/+BtuybE1PM/5285">TS</a>]
01:28:12 ◼ ► ever be great enough to make it a universal like University it will [<a href="https://overcast.fm/+BtuybE1PM/5292">TS</a>]
01:28:17 ◼ ► surpass the phone but I think for a certain type of customer again primarily [<a href="https://overcast.fm/+BtuybE1PM/5297">TS</a>]
01:28:21 ◼ ► an apple customer you know as in Wamena someone who's tends to have a higher [<a href="https://overcast.fm/+BtuybE1PM/5301">TS</a>]
01:28:27 ◼ ► incomes tend to have a higher willingness to pay tends to be more [<a href="https://overcast.fm/+BtuybE1PM/5307">TS</a>]
01:28:30 ◼ ► focus on the experience of of using something I said that the gentle way [<a href="https://overcast.fm/+BtuybE1PM/5310">TS</a>]
01:28:36 ◼ ► possible so please it's a very compelling market in one that I think I [<a href="https://overcast.fm/+BtuybE1PM/5316">TS</a>]
01:28:44 ◼ ► think it's how you make the step be more personal Apple's addressable Apple's [<a href="https://overcast.fm/+BtuybE1PM/5324">TS</a>]
01:28:48 ◼ ► percentage of addressable market increases now I totally agree and that's [<a href="https://overcast.fm/+BtuybE1PM/5328">TS</a>]
01:28:53 ◼ ► a very keen observation on the shift as the industry shifted from desktop PCs to [<a href="https://overcast.fm/+BtuybE1PM/5333">TS</a>]
01:28:58 ◼ ► laptop PCs it coincides with a ball rising out of the the decade-long [<a href="https://overcast.fm/+BtuybE1PM/5338">TS</a>]
01:29:05 ◼ ► malaise of PC market share over Sri it's a great point actually I just said I [<a href="https://overcast.fm/+BtuybE1PM/5345">TS</a>]
01:29:12 ◼ ► don't quite make the connection either i mean the I met her own work that the [<a href="https://overcast.fm/+BtuybE1PM/5352">TS</a>]
01:29:16 ◼ ► iMac but even then the IMF was the first to put in the living room the once again [<a href="https://overcast.fm/+BtuybE1PM/5356">TS</a>]
01:29:22 ◼ ► to actually carrying something around [<a href="https://overcast.fm/+BtuybE1PM/5362">TS</a>]
01:29:24 ◼ ► know that made it made a big difference that's that's really interesting yeah I [<a href="https://overcast.fm/+BtuybE1PM/5364">TS</a>]
01:29:28 ◼ ► magnin just like a stop the bleeding thing and it wasn't a get people who'd [<a href="https://overcast.fm/+BtuybE1PM/5368">TS</a>]
01:29:34 ◼ ► never considered a Mac using Mac then whereas MacBooks where the thing that [<a href="https://overcast.fm/+BtuybE1PM/5374">TS</a>]
01:29:38 ◼ ► really did that I keep coming back on the watch and it is my belief that it's [<a href="https://overcast.fm/+BtuybE1PM/5378">TS</a>]
01:29:42 ◼ ► a true it is in its own way and in ways that we don't fully understand it [<a href="https://overcast.fm/+BtuybE1PM/5382">TS</a>]
01:29:47 ◼ ► because I think they're being either they're working on it and they don't [<a href="https://overcast.fm/+BtuybE1PM/5387">TS</a>]
01:29:51 ◼ ► they can't really talk about it and be I think that they're very deliberately [<a href="https://overcast.fm/+BtuybE1PM/5391">TS</a>]
01:29:55 ◼ ► being secretive for the next few months as they don't want to give a competitive [<a href="https://overcast.fm/+BtuybE1PM/5395">TS</a>]
01:30:00 ◼ ► to the companies who they think are going to copy it as best they can as [<a href="https://overcast.fm/+BtuybE1PM/5400">TS</a>]
01:30:04 ◼ ► quickly as they can so I do think that they are being very cagey about some of [<a href="https://overcast.fm/+BtuybE1PM/5404">TS</a>]
01:30:09 ◼ ► the details here but I S one of the things I'm finding hard to square I'm [<a href="https://overcast.fm/+BtuybE1PM/5409">TS</a>]
01:30:13 ◼ ► convinced I don't know nobody at Apple said we're being pretty soon we're being [<a href="https://overcast.fm/+BtuybE1PM/5413">TS</a>]
01:30:17 ◼ ► secretive as we don't want people to copy this but reading between the lines [<a href="https://overcast.fm/+BtuybE1PM/5417">TS</a>]
01:30:22 ◼ ► it is sort of what I was told not in so many words but it does seem like it you [<a href="https://overcast.fm/+BtuybE1PM/5422">TS</a>]
01:30:27 ◼ ► know and terms of why weren't why wasn't anybody at the event allowed to try a [<a href="https://overcast.fm/+BtuybE1PM/5427">TS</a>]
01:30:32 ◼ ► version using the real software part of it was that it wasn't ready but in 2007 [<a href="https://overcast.fm/+BtuybE1PM/5432">TS</a>]
01:30:39 ◼ ► the iPhone wasn't ready when they announced it you know some of the apps [<a href="https://overcast.fm/+BtuybE1PM/5439">TS</a>]
01:30:43 ◼ ► were just screenshots literally like I forget which ones but like so like the [<a href="https://overcast.fm/+BtuybE1PM/5443">TS</a>]
01:30:48 ◼ ► maybe like the stock widget or something on a calculator like but they let a [<a href="https://overcast.fm/+BtuybE1PM/5448">TS</a>]
01:30:52 ◼ ► handful of people like David Pogue and Mossberg I'm sure but a few of those [<a href="https://overcast.fm/+BtuybE1PM/5452">TS</a>]
01:30:58 ◼ ► guys on January 2007 6 months before it came out they got to play with you know [<a href="https://overcast.fm/+BtuybE1PM/5458">TS</a>]
01:31:05 ◼ ► and I thought they didn't hold anything back you know the end even if some of [<a href="https://overcast.fm/+BtuybE1PM/5465">TS</a>]
01:31:10 ◼ ► the apps weren't finished yet and that you just tap the abbot showed you a [<a href="https://overcast.fm/+BtuybE1PM/5470">TS</a>]
01:31:13 ◼ ► screenshot of what it would look like that was what it was going to do and [<a href="https://overcast.fm/+BtuybE1PM/5473">TS</a>]
01:31:16 ◼ ► what it was going to look like any apps they showed onstage with the apps they [<a href="https://overcast.fm/+BtuybE1PM/5476">TS</a>]
01:31:19 ◼ ► ship with they didn't do that with the with the watch and I think its secrecy [<a href="https://overcast.fm/+BtuybE1PM/5479">TS</a>]
01:31:23 ◼ ► type thing but I don't know how to square that with what I'm about to say [<a href="https://overcast.fm/+BtuybE1PM/5483">TS</a>]
01:31:26 ◼ ► which is I keep coming back and i know i told you this offline I keep going back [<a href="https://overcast.fm/+BtuybE1PM/5486">TS</a>]
01:31:30 ◼ ► to the image on Apple's website of the s1 its on wyche you go to technology you [<a href="https://overcast.fm/+BtuybE1PM/5490">TS</a>]
01:31:40 ◼ ► have to scroll down to get to it [<a href="https://overcast.fm/+BtuybE1PM/5500">TS</a>]
01:31:41 ◼ ► but you go to the Apple watched you go to explore he had technology you scroll [<a href="https://overcast.fm/+BtuybE1PM/5501">TS</a>]
01:31:45 ◼ ► down and they show that S one and they say here's what they say about an entire [<a href="https://overcast.fm/+BtuybE1PM/5505">TS</a>]
01:31:54 ◼ ► computer architecture on a single chip massive constraints have a way of [<a href="https://overcast.fm/+BtuybE1PM/5514">TS</a>]
01:31:58 ◼ ► inspiring interesting creative solutions a prime example is the custom-designed [<a href="https://overcast.fm/+BtuybE1PM/5518">TS</a>]
01:32:02 ◼ ► chip at the heart of Apple watch no traditional computer architecture could [<a href="https://overcast.fm/+BtuybE1PM/5522">TS</a>]
01:32:06 ◼ ► fit within such a confined space so we found a way to integrate many subsystems [<a href="https://overcast.fm/+BtuybE1PM/5526">TS</a>]
01:32:11 ◼ ► into one remarkably compact module module which is then completely [<a href="https://overcast.fm/+BtuybE1PM/5531">TS</a>]
01:32:16 ◼ ► encapsulated in resin to protect the electronics from the elements [<a href="https://overcast.fm/+BtuybE1PM/5536">TS</a>]
01:32:21 ◼ ► impact and where can trigger an entire computer system on a single chip is an [<a href="https://overcast.fm/+BtuybE1PM/5541">TS</a>]
01:32:26 ◼ ► industry person represents a singular feat of engineering in miniaturization [<a href="https://overcast.fm/+BtuybE1PM/5546">TS</a>]
01:32:30 ◼ ► they mentioned in the event there promoting it here they're showing at the [<a href="https://overcast.fm/+BtuybE1PM/5550">TS</a>]
01:32:34 ◼ ► showing a guy in a man's hand holding this tiny little chip you know I would I [<a href="https://overcast.fm/+BtuybE1PM/5554">TS</a>]
01:32:41 ◼ ► know it's an overused frame of reference but a more or less postage stamp sized [<a href="https://overcast.fm/+BtuybE1PM/5561">TS</a>]
01:32:46 ◼ ► chip but it doesn't look like a chip there's no expose electronics for [<a href="https://overcast.fm/+BtuybE1PM/5566">TS</a>]
01:32:50 ◼ ► transistors or anything like that it is encapsulated in saudi even after being [<a href="https://overcast.fm/+BtuybE1PM/5570">TS</a>]
01:32:56 ◼ ► so secretive I feel like that they're bragging about the s1 and and they're [<a href="https://overcast.fm/+BtuybE1PM/5576">TS</a>]
01:33:02 ◼ ► showing it and she showing that it's a model [<a href="https://overcast.fm/+BtuybE1PM/5582">TS</a>]
01:33:06 ◼ ► suggests so much about how they're going forward I think it suggests that the [<a href="https://overcast.fm/+BtuybE1PM/5586">TS</a>]
01:33:10 ◼ ► thing is a full computer it's not meant to be just a peripheral which i think is [<a href="https://overcast.fm/+BtuybE1PM/5590">TS</a>]
01:33:16 ◼ ► what Android where is in there is we can come back to that you know my [<a href="https://overcast.fm/+BtuybE1PM/5596">TS</a>]
01:33:21 ◼ ► understanding of my android where is that it's now in no way meant in the [<a href="https://overcast.fm/+BtuybE1PM/5601">TS</a>]
01:33:26 ◼ ► long run to be a stand-alone computing devices a permanent wrist worn [<a href="https://overcast.fm/+BtuybE1PM/5606">TS</a>]
01:33:30 ◼ ► notification terminal for your phone for your Android phone I think that in the [<a href="https://overcast.fm/+BtuybE1PM/5610">TS</a>]
01:33:39 ◼ ► way that in 2007 when they went jobs for showed the iPhone and said and it runs [<a href="https://overcast.fm/+BtuybE1PM/5619">TS</a>]
01:33:45 ◼ ► OS 10 you know that there is a guest you know that the decades long hey what did [<a href="https://overcast.fm/+BtuybE1PM/5625">TS</a>]
01:33:50 ◼ ► happen made a minute you know stripped down version of Mac OS that could run on [<a href="https://overcast.fm/+BtuybE1PM/5630">TS</a>]
01:33:54 ◼ ► a phone will now be great what they did it and it was like blown away that they [<a href="https://overcast.fm/+BtuybE1PM/5634">TS</a>]
01:33:58 ◼ ► were able to have a computer that could run UNIX so on a phone and with you know [<a href="https://overcast.fm/+BtuybE1PM/5638">TS</a>]
01:34:04 ◼ ► western style graphics and stuff like that for fortunately not with passion [<a href="https://overcast.fm/+BtuybE1PM/5644">TS</a>]
01:34:08 ◼ ► style I i think that they've taken as it's a similar jump again in the same [<a href="https://overcast.fm/+BtuybE1PM/5648">TS</a>]
01:34:16 ◼ ► you know I keep coming back to this that iPhone is to the watch what the Mac was [<a href="https://overcast.fm/+BtuybE1PM/5656">TS</a>]
01:34:20 ◼ ► to the iPhone I think they've made a similar jump in like miniaturisation [<a href="https://overcast.fm/+BtuybE1PM/5660">TS</a>]
01:34:23 ◼ ► encapsulation with this in that it's you know roughly in the way that it can be a [<a href="https://overcast.fm/+BtuybE1PM/5663">TS</a>]
01:34:31 ◼ ► computer it's going to be a computer and that the modularity of it is what I [<a href="https://overcast.fm/+BtuybE1PM/5671">TS</a>]
01:34:36 ◼ ► think I really do think that that's the explanation and we can get into this we [<a href="https://overcast.fm/+BtuybE1PM/5676">TS</a>]
01:34:41 ◼ ► talk about pricing that's the explanation for why would somebody spend [<a href="https://overcast.fm/+BtuybE1PM/5681">TS</a>]
01:34:44 ◼ ► $10,000 on a cold one went two years it's gonna be technically outdated is [<a href="https://overcast.fm/+BtuybE1PM/5684">TS</a>]
01:34:49 ◼ ► that I think that you'll be able to take it in for service and have that S one [<a href="https://overcast.fm/+BtuybE1PM/5689">TS</a>]
01:34:53 ◼ ► popped out and replaced with an S three yet this this is super interesting with [<a href="https://overcast.fm/+BtuybE1PM/5693">TS</a>]
01:34:57 ◼ ► just one moment I think the if I think about the Emerald where point for just a [<a href="https://overcast.fm/+BtuybE1PM/5697">TS</a>]
01:35:03 ◼ ► second and then I think the whole retail experience and the in the potential [<a href="https://overcast.fm/+BtuybE1PM/5703">TS</a>]
01:35:07 ◼ ► credibility is super interesting but I think it's super significant you [<a href="https://overcast.fm/+BtuybE1PM/5707">TS</a>]
01:35:13 ◼ ► highlighted they call the s1 a computer like they say [<a href="https://overcast.fm/+BtuybE1PM/5713">TS</a>]
01:35:18 ◼ ► this is the it's this is the fundamental point that the debt just change the [<a href="https://overcast.fm/+BtuybE1PM/5718">TS</a>]
01:35:21 ◼ ► right to change my thinking and is key is that Apple makes computers they don't [<a href="https://overcast.fm/+BtuybE1PM/5721">TS</a>]
01:35:27 ◼ ► make accessories the iPod was the exception and this is another computer [<a href="https://overcast.fm/+BtuybE1PM/5727">TS</a>]
01:35:30 ◼ ► and it has to be looked at in that in that light yet they're not using a [<a href="https://overcast.fm/+BtuybE1PM/5730">TS</a>]
01:35:34 ◼ ► different language you know when they call the a 78 a line they call them SOC [<a href="https://overcast.fm/+BtuybE1PM/5734">TS</a>]
01:35:39 ◼ ► systems on a chip and it's a CPU and RAM and I don't know what else you know and [<a href="https://overcast.fm/+BtuybE1PM/5739">TS</a>]
01:35:44 ◼ ► one and it's it's more on a single chip then in a the PC world than we ever saw [<a href="https://overcast.fm/+BtuybE1PM/5744">TS</a>]
01:35:49 ◼ ► have seen but it's not you would never call it a full computer chip like [<a href="https://overcast.fm/+BtuybE1PM/5749">TS</a>]
01:35:55 ◼ ► they're calling it a full computer on a chip which to me makes it sound as [<a href="https://overcast.fm/+BtuybE1PM/5755">TS</a>]
01:35:59 ◼ ► though if you replaced it with a different one you'd still have the same [<a href="https://overcast.fm/+BtuybE1PM/5759">TS</a>]
01:36:03 ◼ ► screen it's almost like turning to watch into like like a desktop PC like where [<a href="https://overcast.fm/+BtuybE1PM/5763">TS</a>]
01:36:08 ◼ ► you could replace your PC and keep your monitor like you can replace the [<a href="https://overcast.fm/+BtuybE1PM/5768">TS</a>]
01:36:13 ◼ ► computer in the watch and keep the cold case and the Sapphire display and the [<a href="https://overcast.fm/+BtuybE1PM/5773">TS</a>]
01:36:21 ◼ ► crown and all of your bands that you bought and you just get a new computer [<a href="https://overcast.fm/+BtuybE1PM/5781">TS</a>]
01:36:24 ◼ ► inside I just what I do I acknowledge that I think Android we're under the [<a href="https://overcast.fm/+BtuybE1PM/5784">TS</a>]
01:36:31 ◼ ► covers could be stand-alone from a technical perspective I'd like to see [<a href="https://overcast.fm/+BtuybE1PM/5791">TS</a>]
01:36:36 ◼ ► you talk about email cuz people have actually been looking into this arm but [<a href="https://overcast.fm/+BtuybE1PM/5796">TS</a>]
01:36:41 ◼ ► I think the design the design is always meant to be with a smartphone so what [<a href="https://overcast.fm/+BtuybE1PM/5801">TS</a>]
01:36:45 ◼ ► sparked that because we watch but no this is this is this is so interesting [<a href="https://overcast.fm/+BtuybE1PM/5805">TS</a>]
01:36:49 ◼ ► is this is this is the thing that people think should be possible rate there's [<a href="https://overcast.fm/+BtuybE1PM/5809">TS</a>]
01:36:54 ◼ ► always something right and everyone thought that modularity was dead right [<a href="https://overcast.fm/+BtuybE1PM/5814">TS</a>]
01:37:00 ◼ ► MacBooks now you can't change anything on your own the phone for sure a member [<a href="https://overcast.fm/+BtuybE1PM/5820">TS</a>]
01:37:06 ◼ ► of the phone came out in there was there was no external battery people were [<a href="https://overcast.fm/+BtuybE1PM/5826">TS</a>]
01:37:09 ◼ ► going nuts about it like oh my god there's no external battery and the [<a href="https://overcast.fm/+BtuybE1PM/5829">TS</a>]
01:37:12 ◼ ► thinking then was you can never make something small enough if you have the [<a href="https://overcast.fm/+BtuybE1PM/5832">TS</a>]
01:37:17 ◼ ► constraint of making stuff margarine being held be easily removed by [<a href="https://overcast.fm/+BtuybE1PM/5837">TS</a>]
01:37:23 ◼ ► what what it you know I thought I thought it would last time we talked I [<a href="https://overcast.fm/+BtuybE1PM/5843">TS</a>]
01:37:27 ◼ ► thought I want to be entry for wearable if Apple came up with it oh it has no [<a href="https://overcast.fm/+BtuybE1PM/5847">TS</a>]
01:37:31 ◼ ► screen right now be like oh my god just like the phone has no keys maybe the oh [<a href="https://overcast.fm/+BtuybE1PM/5851">TS</a>]
01:37:36 ◼ ► my god moment here is it is modular it's a computer it can be changed out we've [<a href="https://overcast.fm/+BtuybE1PM/5856">TS</a>]
01:37:42 ◼ ► totally like we've web so far ahead here that a no you can't do I'm sure no [<a href="https://overcast.fm/+BtuybE1PM/5862">TS</a>]
01:37:48 ◼ ► individual could do it but if you bring it into your Apple watch they could all [<a href="https://overcast.fm/+BtuybE1PM/5868">TS</a>]
01:37:54 ◼ ► be happy to do it for 500 bucks or whatever [<a href="https://overcast.fm/+BtuybE1PM/5874">TS</a>]
01:37:57 ◼ ► yeah maybe it won't even maybe it won't be offered on the Sport Edition you know [<a href="https://overcast.fm/+BtuybE1PM/5877">TS</a>]
01:38:03 ◼ ► maybe it's only something for the the stainless steel and gold one because [<a href="https://overcast.fm/+BtuybE1PM/5883">TS</a>]
01:38:07 ◼ ► what if it costs $500 to upgrade or well that's probably too much because of the [<a href="https://overcast.fm/+BtuybE1PM/5887">TS</a>]
01:38:13 ◼ ► starting price of the watches 349 you sure you know what lets the source code [<a href="https://overcast.fm/+BtuybE1PM/5893">TS</a>]
01:38:18 ◼ ► 250 just to pick a number of that that's not painless it's not pocket change but [<a href="https://overcast.fm/+BtuybE1PM/5898">TS</a>]
01:38:23 ◼ ► it's reasonable if you have a $350 Apple watch you're not going to pay two [<a href="https://overcast.fm/+BtuybE1PM/5903">TS</a>]
01:38:29 ◼ ► hundred and fifty to get the s1 replaced with an ass 2-3 when you could just [<a href="https://overcast.fm/+BtuybE1PM/5909">TS</a>]
01:38:35 ◼ ► spend 350 again and get a brand new one which might actually be a little slimmer [<a href="https://overcast.fm/+BtuybE1PM/5915">TS</a>]
01:38:39 ◼ ► and smaller and haven't updated industrial design but if you spent ten [<a href="https://overcast.fm/+BtuybE1PM/5919">TS</a>]
01:38:43 ◼ ► grand on an Apple AAPL watch edition and its solid gold and it still looks great [<a href="https://overcast.fm/+BtuybE1PM/5923">TS</a>]
01:38:52 ◼ ► physically on the outside because its own scratched because of this display a [<a href="https://overcast.fm/+BtuybE1PM/5932">TS</a>]
01:38:55 ◼ ► sapphire and the gold is special hardened gold you've already spent ten [<a href="https://overcast.fm/+BtuybE1PM/5935">TS</a>]
01:39:02 ◼ ► grand I would you spend 250 to get to make it faster and have the battery last [<a href="https://overcast.fm/+BtuybE1PM/5942">TS</a>]
01:39:06 ◼ ► longer and probably you know and the gambit guessing as part of the service [<a href="https://overcast.fm/+BtuybE1PM/5946">TS</a>]
01:39:09 ◼ ► they'll just put a new battery module in you know because yours is already been [<a href="https://overcast.fm/+BtuybE1PM/5949">TS</a>]
01:39:14 ◼ ► through seven hundred and you know recharge cycles and that again in this [<a href="https://overcast.fm/+BtuybE1PM/5954">TS</a>]
01:39:21 ◼ ► weird way that they are even though it's truly a computer there there are really [<a href="https://overcast.fm/+BtuybE1PM/5961">TS</a>]
01:39:25 ◼ ► only comparing it to the existing high-end watch world there is no they [<a href="https://overcast.fm/+BtuybE1PM/5965">TS</a>]
01:39:30 ◼ ► never used the word SmartWatch never showed anybody else is there just acting [<a href="https://overcast.fm/+BtuybE1PM/5970">TS</a>]
01:39:34 ◼ ► though Android where and the stuff Samsung's doing date they're just acting [<a href="https://overcast.fm/+BtuybE1PM/5974">TS</a>]
01:39:38 ◼ ► as though this stuff doesn't even exist but in the real you know high-end luxury [<a href="https://overcast.fm/+BtuybE1PM/5978">TS</a>]
01:39:44 ◼ ► watch world when you buy a $10,000 watcher $5,000 watch duty you do get it [<a href="https://overcast.fm/+BtuybE1PM/5984">TS</a>]
01:39:50 ◼ ► serviced every few years as a mechanical device in needed needs you know expert [<a href="https://overcast.fm/+BtuybE1PM/5990">TS</a>]
01:39:54 ◼ ► attention every couple years just to keep it in perfect working order [<a href="https://overcast.fm/+BtuybE1PM/5994">TS</a>]
01:39:58 ◼ ► it's expected you know it's not free [<a href="https://overcast.fm/+BtuybE1PM/5998">TS</a>]
01:40:01 ◼ ► you don't you know you don't get free service on your your Rolex or amigo [<a href="https://overcast.fm/+BtuybE1PM/6001">TS</a>]
01:40:05 ◼ ► whatever brand watches have but you know if you've already bought bought it for [<a href="https://overcast.fm/+BtuybE1PM/6005">TS</a>]
01:40:10 ◼ ► 10 grand and you wanted to last a long time [<a href="https://overcast.fm/+BtuybE1PM/6010">TS</a>]
01:40:12 ◼ ► a $200 services you know something you don't even bat an eyelash in with it so [<a href="https://overcast.fm/+BtuybE1PM/6012">TS</a>]
01:40:18 ◼ ► interesting about this idea it's only speaking of accidents or exxon tech [<a href="https://overcast.fm/+BtuybE1PM/6018">TS</a>]
01:40:23 ◼ ► podcast a disgusted at the beginning of this of this then I think all of them [<a href="https://overcast.fm/+BtuybE1PM/6023">TS</a>]
01:40:27 ◼ ► respect greatly work were dismissive eg I think John Siracusa put it as being a [<a href="https://overcast.fm/+BtuybE1PM/6027">TS</a>]
01:40:34 ◼ ► nerd fantasy which which in in some it is his right now it is in a way it's [<a href="https://overcast.fm/+BtuybE1PM/6034">TS</a>]
01:40:40 ◼ ► likely that I think the comparison that he would make a great couple make it [<a href="https://overcast.fm/+BtuybE1PM/6040">TS</a>]
01:40:46 ◼ ► contains the parts and stuff like that but i i think the reason why I i i I [<a href="https://overcast.fm/+BtuybE1PM/6046">TS</a>]
01:40:54 ◼ ► find this so compelling in to be very clear like all the available information [<a href="https://overcast.fm/+BtuybE1PM/6054">TS</a>]
01:41:00 ◼ ► that we have suggests that this isn't possible right that if you are actually [<a href="https://overcast.fm/+BtuybE1PM/6060">TS</a>]
01:41:04 ◼ ► making something so small and you want to maximize battery life like the last [<a href="https://overcast.fm/+BtuybE1PM/6064">TS</a>]
01:41:08 ◼ ► thing you want to do is make any considerations towards towards [<a href="https://overcast.fm/+BtuybE1PM/6068">TS</a>]
01:41:11 ◼ ► modularity that said if you could do this so much about this product comes [<a href="https://overcast.fm/+BtuybE1PM/6071">TS</a>]
01:41:20 ◼ ► into clearer focus rate the the the Gold Edition the idea that they're being like [<a href="https://overcast.fm/+BtuybE1PM/6080">TS</a>]
01:41:26 ◼ ► imagine imagine imagine a diligent let's play with this as soon as possible [<a href="https://overcast.fm/+BtuybE1PM/6086">TS</a>]
01:41:32 ◼ ► imagine in 10 years right oh you have a first edition right and it is not a [<a href="https://overcast.fm/+BtuybE1PM/6092">TS</a>]
01:41:37 ◼ ► first edition like I have the first iPod where it's nice that is my desk there's [<a href="https://overcast.fm/+BtuybE1PM/6097">TS</a>]
01:41:41 ◼ ► no way in the right actually use it be a first edition in your still wearing it [<a href="https://overcast.fm/+BtuybE1PM/6101">TS</a>]
01:41:45 ◼ ► you got one of those back in the day I got so I have my I want to watch it it's [<a href="https://overcast.fm/+BtuybE1PM/6105">TS</a>]
01:41:50 ◼ ► a wedding present from my in laws that govern traditional sort of wedding [<a href="https://overcast.fm/+BtuybE1PM/6110">TS</a>]
01:41:53 ◼ ► present and it's it's a month on it so they make pens right but they got used [<a href="https://overcast.fm/+BtuybE1PM/6113">TS</a>]
01:41:59 ◼ ► to make watches like in eighteen hundreds a nanny stabbed in the back [<a href="https://overcast.fm/+BtuybE1PM/6119">TS</a>]
01:42:03 ◼ ► into watches I like the first one they made when they came back and like I feel [<a href="https://overcast.fm/+BtuybE1PM/6123">TS</a>]
01:42:07 ◼ ► very proud of that fact that I have like their first one when they came back on [<a href="https://overcast.fm/+BtuybE1PM/6127">TS</a>]
01:42:12 ◼ ► imagine imagine if if that was a selling point for for this watch are there was [<a href="https://overcast.fm/+BtuybE1PM/6132">TS</a>]
01:42:19 ◼ ► different editions and different designers and the the value of of of the [<a href="https://overcast.fm/+BtuybE1PM/6139">TS</a>]
01:42:26 ◼ ► fashion of value of the design if you know it's time worse used not make your [<a href="https://overcast.fm/+BtuybE1PM/6146">TS</a>]
01:42:33 ◼ ► point there but you know like it's it's something that is not a throwaway object [<a href="https://overcast.fm/+BtuybE1PM/6153">TS</a>]
01:42:37 ◼ ► that is completely tilts the table when it comes to the importance of fashion [<a href="https://overcast.fm/+BtuybE1PM/6157">TS</a>]
01:42:42 ◼ ► importance of design the importance of all this one tangible stuff that Apple [<a href="https://overcast.fm/+BtuybE1PM/6162">TS</a>]
01:42:46 ◼ ► specializes in and it's all it's like flipping the old PC market on its head [<a href="https://overcast.fm/+BtuybE1PM/6166">TS</a>]
01:42:52 ◼ ► hurt before is because they couldn't keep up on all the component parts but [<a href="https://overcast.fm/+BtuybE1PM/6172">TS</a>]
01:42:57 ◼ ► now if they were really so far ahead it actually accentuates their biggest rings [<a href="https://overcast.fm/+BtuybE1PM/6177">TS</a>]
01:43:02 ◼ ► yeah I totally agree and before I will say I know corrections from what I've [<a href="https://overcast.fm/+BtuybE1PM/6182">TS</a>]
01:43:10 ◼ ► speculate on Android where they ended where devices they do have gigabytes of [<a href="https://overcast.fm/+BtuybE1PM/6190">TS</a>]
01:43:15 ◼ ► local storage they do have a full app SDK for running standalone apps but [<a href="https://overcast.fm/+BtuybE1PM/6195">TS</a>]
01:43:20 ◼ ► there aren't many apps yet but I guess they're they're coming soon and I think [<a href="https://overcast.fm/+BtuybE1PM/6200">TS</a>]
01:43:26 ◼ ► that therefore continue at least if not today is already as planned [<a href="https://overcast.fm/+BtuybE1PM/6206">TS</a>]
01:43:30 ◼ ► you know without any kind of phone now we're gonna start doing more stuff like [<a href="https://overcast.fm/+BtuybE1PM/6210">TS</a>]
01:43:34 ◼ ► things like playback of podcasts over Bluetooth or something like that it [<a href="https://overcast.fm/+BtuybE1PM/6214">TS</a>]
01:43:40 ◼ ► seems like it's already planned for that but it it to me though I i'm just [<a href="https://overcast.fm/+BtuybE1PM/6220">TS</a>]
01:43:43 ◼ ► guessing though if you run any kind of like a benchmark our spec on an android [<a href="https://overcast.fm/+BtuybE1PM/6223">TS</a>]
01:43:48 ◼ ► where device today vs this the first Apple watch that we see next year it I [<a href="https://overcast.fm/+BtuybE1PM/6228">TS</a>]
01:43:53 ◼ ► think we're going to be blown away by the difference in computing performance [<a href="https://overcast.fm/+BtuybE1PM/6233">TS</a>]
01:43:56 ◼ ► that they've put into the lot now in this I think this is really this is this [<a href="https://overcast.fm/+BtuybE1PM/6236">TS</a>]
01:44:00 ◼ ► is key like member Steve Jobs said the iPhone is five years ahead of the [<a href="https://overcast.fm/+BtuybE1PM/6240">TS</a>]
01:44:04 ◼ ► competition and it or not it actually was five years ago competition it was [<a href="https://overcast.fm/+BtuybE1PM/6244">TS</a>]
01:44:08 ◼ ► around 2012 that that Android you're really kind of an obviously you and I [<a href="https://overcast.fm/+BtuybE1PM/6248">TS</a>]
01:44:15 ◼ ► certainly feel that from an experience standpoint the iPhone is still ahead [<a href="https://overcast.fm/+BtuybE1PM/6255">TS</a>]
01:44:18 ◼ ► from a nap standpoint as far as quality of apps but from a [<a href="https://overcast.fm/+BtuybE1PM/6258">TS</a>]
01:44:24 ◼ ► are they in the same albright exactly exactly and it took about five years and [<a href="https://overcast.fm/+BtuybE1PM/6264">TS</a>]
01:44:29 ◼ ► I think I think there is no I think the the s1 a program right now it's arguable [<a href="https://overcast.fm/+BtuybE1PM/6269">TS</a>]
01:44:35 ◼ ► that Apple's greatest strength right now is is chip design which is yes pretty [<a href="https://overcast.fm/+BtuybE1PM/6275">TS</a>]
01:44:39 ◼ ► amazing and and the S one is is right in the wheelhouse and this is the point [<a href="https://overcast.fm/+BtuybE1PM/6279">TS</a>]
01:44:44 ◼ ► that I had while the other things really interesting goes back to bed actually a [<a href="https://overcast.fm/+BtuybE1PM/6284">TS</a>]
01:44:50 ◼ ► lot of people are saying about the iPhone is suitable for even been get out [<a href="https://overcast.fm/+BtuybE1PM/6290">TS</a>]
01:44:53 ◼ ► there like white hit em IQ just a little bit thicker and give us more battery [<a href="https://overcast.fm/+BtuybE1PM/6293">TS</a>]
01:44:56 ◼ ► life in Indore back to the IMAX why the IMAX [<a href="https://overcast.fm/+BtuybE1PM/6296">TS</a>]
01:45:00 ◼ ► himself in like it sitting on your desk and John Siracusa who we love ever [<a href="https://overcast.fm/+BtuybE1PM/6300">TS</a>]
01:45:08 ◼ ► winners all of our but his problem maybe his all-time favorite article that he's [<a href="https://overcast.fm/+BtuybE1PM/6308">TS</a>]
01:45:12 ◼ ► written some like don't stop thinking about tomorrow or something along those [<a href="https://overcast.fm/+BtuybE1PM/6312">TS</a>]
01:45:16 ◼ ► lines basically he says that when we look back it seems like there is these [<a href="https://overcast.fm/+BtuybE1PM/6316">TS</a>]
01:45:22 ◼ ► these breaks right where we we made these big leaps like we went to the [<a href="https://overcast.fm/+BtuybE1PM/6322">TS</a>]
01:45:25 ◼ ► iPhone allosaurus stuff is like but those leads don't happen by chance like [<a href="https://overcast.fm/+BtuybE1PM/6325">TS</a>]
01:45:30 ◼ ► they happen because there's just constant constant pushing custom [<a href="https://overcast.fm/+BtuybE1PM/6330">TS</a>]
01:45:35 ◼ ► generation constantly figuring things out and where things really complain [<a href="https://overcast.fm/+BtuybE1PM/6335">TS</a>]
01:45:41 ◼ ► the reason if Apple has apples clearly done something very impressive Technol [<a href="https://overcast.fm/+BtuybE1PM/6341">TS</a>]
01:45:47 ◼ ► perspective if they've even gone done even more than seems possible and done [<a href="https://overcast.fm/+BtuybE1PM/6347">TS</a>]
01:45:50 ◼ ► this or a modular approach like the reason they can pull this off is because [<a href="https://overcast.fm/+BtuybE1PM/6350">TS</a>]
01:45:54 ◼ ► they've been making for himself in it because they've been mean by that is [<a href="https://overcast.fm/+BtuybE1PM/6354">TS</a>]
01:45:58 ◼ ► they've been pushing the envelope on things like thinness in on things like [<a href="https://overcast.fm/+BtuybE1PM/6358">TS</a>]
01:46:02 ◼ ► efficiency and other things like battery wife and and all that pays off [<a href="https://overcast.fm/+BtuybE1PM/6362">TS</a>]
01:46:08 ◼ ► win they're they're capable of making something like the watch that is already [<a href="https://overcast.fm/+BtuybE1PM/6368">TS</a>]
01:46:15 ◼ ► waste more than anything else on the market we don't know the battery life [<a href="https://overcast.fm/+BtuybE1PM/6375">TS</a>]
01:46:19 ◼ ► but i i'd I have to assume that Apple will do they want to make sure it lasts [<a href="https://overcast.fm/+BtuybE1PM/6379">TS</a>]
01:46:26 ◼ ► a full of hate before before they they say anything but that's that's the net [<a href="https://overcast.fm/+BtuybE1PM/6386">TS</a>]
01:46:31 ◼ ► result of all the stuff that doesn't happen by accident and I think that it's [<a href="https://overcast.fm/+BtuybE1PM/6391">TS</a>]
01:46:35 ◼ ► it's tough for a lot of people in the tech world that tech focus mentality to [<a href="https://overcast.fm/+BtuybE1PM/6395">TS</a>]
01:46:42 ◼ ► wrap their heads around this because they've always thought that they still [<a href="https://overcast.fm/+BtuybE1PM/6402">TS</a>]
01:46:45 ◼ ► think of Apple is a company that doesn't value performance as a top priority [<a href="https://overcast.fm/+BtuybE1PM/6405">TS</a>]
01:46:51 ◼ ► the day you know there are design company and then you don't get a lot of [<a href="https://overcast.fm/+BtuybE1PM/6411">TS</a>]
01:46:56 ◼ ► bang for your buck performance wise with a Mac which hasn't really been true for [<a href="https://overcast.fm/+BtuybE1PM/6416">TS</a>]
01:47:01 ◼ ► years but put that aside the people just under estimate that I just don't think [<a href="https://overcast.fm/+BtuybE1PM/6421">TS</a>]
01:47:06 ◼ ► they they get their heads around this about like you said late just how much [<a href="https://overcast.fm/+BtuybE1PM/6426">TS</a>]
01:47:09 ◼ ► alcohol as a semi-conductor companies leading the industry in terms of them [<a href="https://overcast.fm/+BtuybE1PM/6429">TS</a>]
01:47:15 ◼ ► where they're interested making things smaller and more efficient at Oso [<a href="https://overcast.fm/+BtuybE1PM/6435">TS</a>]
01:47:20 ◼ ► telling that when a non tech ran their initial benchmarks of the new iPhones [<a href="https://overcast.fm/+BtuybE1PM/6440">TS</a>]
01:47:25 ◼ ► that in most of the benchmarks the iPhone 5s is still top five sometimes [<a href="https://overcast.fm/+BtuybE1PM/6445">TS</a>]
01:47:31 ◼ ► third just only behind the iPhone 6 and iPhone 6 plus a year later you know in a [<a href="https://overcast.fm/+BtuybE1PM/6451">TS</a>]
01:47:37 ◼ ► very competitive industry I mean arguably the most competitive industry [<a href="https://overcast.fm/+BtuybE1PM/6457">TS</a>]
01:47:41 ◼ ► in all of tack with everybody you know climbing at each other [<a href="https://overcast.fm/+BtuybE1PM/6461">TS</a>]
01:47:47 ◼ ► and consider it the other guys are the ones who who [<a href="https://overcast.fm/+BtuybE1PM/6467">TS</a>]
01:47:52 ◼ ► more directly addressed the suspect driven market and that they still don't [<a href="https://overcast.fm/+BtuybE1PM/6472">TS</a>]
01:47:56 ◼ ► have phones they compete with the iPhone 5s or that surpasses at least I think [<a href="https://overcast.fm/+BtuybE1PM/6476">TS</a>]
01:48:03 ◼ ► that's so super telling about how just how potentially remarkable the s1 could [<a href="https://overcast.fm/+BtuybE1PM/6483">TS</a>]
01:48:09 ◼ ► be and who knows maybe we're making fools of ourselves and that the specs of [<a href="https://overcast.fm/+BtuybE1PM/6489">TS</a>]
01:48:13 ◼ ► the essence of that will watch technically aren't gonna be that [<a href="https://overcast.fm/+BtuybE1PM/6493">TS</a>]
01:48:16 ◼ ► remarkable compared to app Android where and other things you know who knows [<a href="https://overcast.fm/+BtuybE1PM/6496">TS</a>]
01:48:20 ◼ ► maybe you know completely wasting our time and and fantasizing about this but [<a href="https://overcast.fm/+BtuybE1PM/6500">TS</a>]
01:48:25 ◼ ► I can't help but think that they would not draw attention to it if it weren't [<a href="https://overcast.fm/+BtuybE1PM/6505">TS</a>]
01:48:28 ◼ ► something they were super proud of what not just that but this is dis is like [<a href="https://overcast.fm/+BtuybE1PM/6508">TS</a>]
01:48:32 ◼ ► this is this should be the gating factor in whether should wait or not because to [<a href="https://overcast.fm/+BtuybE1PM/6512">TS</a>]
01:48:38 ◼ ► watch something that is that is underpowered that does not enable a [<a href="https://overcast.fm/+BtuybE1PM/6518">TS</a>]
01:48:43 ◼ ► platform would would be a mistake because you you want you if you start [<a href="https://overcast.fm/+BtuybE1PM/6523">TS</a>]
01:48:49 ◼ ► out with in this is this is what I've got this is so clearly got run in where [<a href="https://overcast.fm/+BtuybE1PM/6529">TS</a>]
01:48:54 ◼ ► I almost felt an urgency to correct myself is if you start out with just the [<a href="https://overcast.fm/+BtuybE1PM/6534">TS</a>]
01:49:01 ◼ ► mental model that this is an accessory like the iPod was an accessory you [<a href="https://overcast.fm/+BtuybE1PM/6541">TS</a>]
01:49:07 ◼ ► you're making fundamental important fundamental constraints on the product [<a href="https://overcast.fm/+BtuybE1PM/6547">TS</a>]
01:49:13 ◼ ► that that will determine the products trajectory in the in the long run right [<a href="https://overcast.fm/+BtuybE1PM/6553">TS</a>]
01:49:17 ◼ ► it's like Windows 8 Windows 8 scornfully break away from being a desktop keyboard [<a href="https://overcast.fm/+BtuybE1PM/6557">TS</a>]
01:49:25 ◼ ► mouse and driven sort of thing and that just that there's handicapped everything [<a href="https://overcast.fm/+BtuybE1PM/6565">TS</a>]
01:49:28 ◼ ► else it's an extreme example but if you can't just flip a switch and say oh [<a href="https://overcast.fm/+BtuybE1PM/6568">TS</a>]
01:49:33 ◼ ► suffer developer you designed in out for the watch [<a href="https://overcast.fm/+BtuybE1PM/6573">TS</a>]
01:49:38 ◼ ► assuming the phone would be there but now it's not there there's a death is [<a href="https://overcast.fm/+BtuybE1PM/6578">TS</a>]
01:49:43 ◼ ► very hard to overcome this challenge for Android where I can read where is very [<a href="https://overcast.fm/+BtuybE1PM/6583">TS</a>]
01:49:47 ◼ ► explicit right now you have to have a smartphone app and and that's only [<a href="https://overcast.fm/+BtuybE1PM/6587">TS</a>]
01:49:55 ◼ ► possible vs one is actually a real computer like that's only possible [<a href="https://overcast.fm/+BtuybE1PM/6595">TS</a>]
01:50:00 ◼ ► presume it is I think the modularity if you can replace it is definitely open [<a href="https://overcast.fm/+BtuybE1PM/6600">TS</a>]
01:50:04 ◼ ► question but many would be unbelievably compelling if it was reported yet to [<a href="https://overcast.fm/+BtuybE1PM/6604">TS</a>]
01:50:09 ◼ ► guess it's two different issues as the first is it just how much is this really [<a href="https://overcast.fm/+BtuybE1PM/6609">TS</a>]
01:50:12 ◼ ► technically impressive computer I think that's a sure thing I i wud I'm gonna [<a href="https://overcast.fm/+BtuybE1PM/6612">TS</a>]
01:50:17 ◼ ► eat my hat if it's not a blow away [<a href="https://overcast.fm/+BtuybE1PM/6617">TS</a>]
01:50:20 ◼ ► technical device at a computer engineering level is that the the idea [<a href="https://overcast.fm/+BtuybE1PM/6620">TS</a>]
01:50:25 ◼ ► that a year later two years later you can take it into Apple store and get it [<a href="https://overcast.fm/+BtuybE1PM/6625">TS</a>]
01:50:29 ◼ ► replaced with an upgraded version it that might be just pure fantasy on my [<a href="https://overcast.fm/+BtuybE1PM/6629">TS</a>]
01:50:34 ◼ ► part even if the the goldmans do cost 567 $10,000 even if they do it really [<a href="https://overcast.fm/+BtuybE1PM/6634">TS</a>]
01:50:40 ◼ ► might be the case that you you know you've [<a href="https://overcast.fm/+BtuybE1PM/6640">TS</a>]
01:50:43 ◼ ► ok thanks for $5,000 between russia now you gonna need to spend another 5,000 to [<a href="https://overcast.fm/+BtuybE1PM/6643">TS</a>]
01:50:47 ◼ ► get a better one it might be I would you know I don't think that's out of hand [<a href="https://overcast.fm/+BtuybE1PM/6647">TS</a>]
01:50:51 ◼ ► but I do think though it's way more compelling if if it's not let me to the [<a href="https://overcast.fm/+BtuybE1PM/6651">TS</a>]
01:50:58 ◼ ► third sponsor a reminder here is the topic that I want to come back to after [<a href="https://overcast.fm/+BtuybE1PM/6658">TS</a>]
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01:51:09 ◼ ► that in January or would they wait a year before they say so think about that [<a href="https://overcast.fm/+BtuybE1PM/6669">TS</a>]
01:51:16 ◼ ► think about that will come back to it but right now I think our third and [<a href="https://overcast.fm/+BtuybE1PM/6676">TS</a>]
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01:53:35 ◼ ► him a code word on the subject no spoilers write it down but investor [<a href="https://overcast.fm/+BtuybE1PM/6815">TS</a>]
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01:54:21 ◼ ► absolutely positively worth your attention and trying to sell out so my [<a href="https://overcast.fm/+BtuybE1PM/6861">TS</a>]
01:54:25 ◼ ► thanks to need alright I told you to remember what I want it I want to ask [<a href="https://overcast.fm/+BtuybE1PM/6865">TS</a>]
01:54:30 ◼ ► you if if when they introduced if it is mad if its module they say so radical [<a href="https://overcast.fm/+BtuybE1PM/6870">TS</a>]
01:54:36 ◼ ► that tells absolutely absolutely i mean like I said if it's Marjorie changes the [<a href="https://overcast.fm/+BtuybE1PM/6876">TS</a>]
01:54:42 ◼ ► entire perception and conceptualisation of what this of what this is right he [<a href="https://overcast.fm/+BtuybE1PM/6882">TS</a>]
01:54:49 ◼ ► goes it changes from being another a very pretty in in cool yet disposable [<a href="https://overcast.fm/+BtuybE1PM/6889">TS</a>]
01:54:56 ◼ ► item to being like something meaningful right the way the whale watches [<a href="https://overcast.fm/+BtuybE1PM/6896">TS</a>]
01:55:03 ◼ ► like a high-end watches meeting for and no I I think it would be I think it's [<a href="https://overcast.fm/+BtuybE1PM/6903">TS</a>]
01:55:10 ◼ ► difficult to overstate what a difference that would make in the way people think [<a href="https://overcast.fm/+BtuybE1PM/6910">TS</a>]
01:55:17 ◼ ► about the entire the entire category in the Indian terror watch and that by the [<a href="https://overcast.fm/+BtuybE1PM/6917">TS</a>]
01:55:22 ◼ ► way that would mean I would just pull the rug out from all the entrance where [<a href="https://overcast.fm/+BtuybE1PM/6922">TS</a>]
01:55:27 ◼ ► devices in just your pretty unbelievable way I mean it would very clearly out [<a href="https://overcast.fm/+BtuybE1PM/6927">TS</a>]
01:55:33 ◼ ► would be saying himself up as we are the Swiss by with a relatively or worse [<a href="https://overcast.fm/+BtuybE1PM/6933">TS</a>]
01:55:42 ◼ ► Cartier yeah and you guys are you can have your the castles of the market or [<a href="https://overcast.fm/+BtuybE1PM/6942">TS</a>]
01:55:49 ◼ ► or stuff like that and no I of course there will be a central a key point in [<a href="https://overcast.fm/+BtuybE1PM/6949">TS</a>]
01:55:57 ◼ ► yeah I think so to think that they wouldn't is if they're unsure if it's [<a href="https://overcast.fm/+BtuybE1PM/6957">TS</a>]
01:56:02 ◼ ► like that's their hope and that's our plan but they don't want to promise it [<a href="https://overcast.fm/+BtuybE1PM/6962">TS</a>]
01:56:05 ◼ ► in advance because what if something comes up and went to the way that they [<a href="https://overcast.fm/+BtuybE1PM/6965">TS</a>]
01:56:09 ◼ ► want to make the S to its not socket compatible with you know with us I think [<a href="https://overcast.fm/+BtuybE1PM/6969">TS</a>]
01:56:18 ◼ ► of the St already on the drawing board it at least a naturist elbowed the it's [<a href="https://overcast.fm/+BtuybE1PM/6978">TS</a>]
01:56:26 ◼ ► the first edition its gonna have the biggest challenges that's going to have [<a href="https://overcast.fm/+BtuybE1PM/6986">TS</a>]
01:56:30 ◼ ► all these sort of things and it like for example if to to make something modular [<a href="https://overcast.fm/+BtuybE1PM/6990">TS</a>]
01:56:36 ◼ ► even if it has to be done by technician rate to make anything modular you're [<a href="https://overcast.fm/+BtuybE1PM/6996">TS</a>]
01:56:40 ◼ ► making some sort of trade off in space in particular spaces that is the biggest [<a href="https://overcast.fm/+BtuybE1PM/7000">TS</a>]
01:56:45 ◼ ► by far and that is such a massive constraint right now that if they're [<a href="https://overcast.fm/+BtuybE1PM/7005">TS</a>]
01:56:49 ◼ ► willing to make that trade off inversion one they're they're only gonna make that [<a href="https://overcast.fm/+BtuybE1PM/7009">TS</a>]
01:56:53 ◼ ► trade off if if they're there I can do that for optionality they're going to do [<a href="https://overcast.fm/+BtuybE1PM/7013">TS</a>]
01:56:57 ◼ ► it because the ways that it would work if you just think it sounds crazy cuz [<a href="https://overcast.fm/+BtuybE1PM/7017">TS</a>]
01:57:05 ◼ ► Apple's the company that famously got scores like you said for not having a [<a href="https://overcast.fm/+BtuybE1PM/7025">TS</a>]
01:57:08 ◼ ► replaceable battery user replaceable battery but you can replace your battery [<a href="https://overcast.fm/+BtuybE1PM/7028">TS</a>]
01:57:12 ◼ ► I'll just point out you've always been able to replace the battery in your [<a href="https://overcast.fm/+BtuybE1PM/7032">TS</a>]
01:57:15 ◼ ► phone by taking it an apple and having you know it's just that you can pop off [<a href="https://overcast.fm/+BtuybE1PM/7035">TS</a>]
01:57:19 ◼ ► the back yourself and put a replacement in its not user swappable throughout the [<a href="https://overcast.fm/+BtuybE1PM/7039">TS</a>]
01:57:23 ◼ ► day but it is you know certainly modular in terms of if your battery is not a bad [<a href="https://overcast.fm/+BtuybE1PM/7043">TS</a>]
01:57:29 ◼ ► battery or an old battery you can go and get a new one but the way that things [<a href="https://overcast.fm/+BtuybE1PM/7049">TS</a>]
01:57:33 ◼ ► evolve the way computers design evolve certainly personal computers as they get [<a href="https://overcast.fm/+BtuybE1PM/7053">TS</a>]
01:57:37 ◼ ► smaller and more efficient so as the last one gets smaller and more or less [<a href="https://overcast.fm/+BtuybE1PM/7057">TS</a>]
01:57:44 ◼ ► series get smaller and more efficient over the years there's always gonna be [<a href="https://overcast.fm/+BtuybE1PM/7064">TS</a>]
01:57:48 ◼ ► room in your regional 2015 Apple watch for the new smaller s writing that class [<a href="https://overcast.fm/+BtuybE1PM/7068">TS</a>]
01:57:54 ◼ ► teacher like the next version of the physical hardware could be smaller and [<a href="https://overcast.fm/+BtuybE1PM/7074">TS</a>]
01:58:00 ◼ ► that's not a problem for the original the risk if you presume that right this [<a href="https://overcast.fm/+BtuybE1PM/7080">TS</a>]
01:58:03 ◼ ► will be the biggest the endeavor is racism which is an exceptionally [<a href="https://overcast.fm/+BtuybE1PM/7083">TS</a>]
01:58:08 ◼ ► reasonable position today certainly the thickest it's ever going to write i mean [<a href="https://overcast.fm/+BtuybE1PM/7088">TS</a>]
01:58:13 ◼ ► like they had certainly one of the knocks against it from a watch [<a href="https://overcast.fm/+BtuybE1PM/7093">TS</a>]
01:58:17 ◼ ► person's perspective specifically called out by by Ben Clymer of the dinky that [<a href="https://overcast.fm/+BtuybE1PM/7097">TS</a>]
01:58:21 ◼ ► it does said little higher arrest in there for you know that the issue with a [<a href="https://overcast.fm/+BtuybE1PM/7101">TS</a>]
01:58:25 ◼ ► watch that physically that is it's you know your your shirt sleeves might get [<a href="https://overcast.fm/+BtuybE1PM/7105">TS</a>]
01:58:28 ◼ ► caught on it and it would leave room if I'm correct to that if there is a [<a href="https://overcast.fm/+BtuybE1PM/7108">TS</a>]
01:58:35 ◼ ► swappable strategy you know an upgradeable strategy that they're going [<a href="https://overcast.fm/+BtuybE1PM/7115">TS</a>]
01:58:38 ◼ ► to do the battery along with this one because batteries you know deteriorate [<a href="https://overcast.fm/+BtuybE1PM/7118">TS</a>]
01:58:43 ◼ ► over time and there it expressly on one of the few things they're telling us [<a href="https://overcast.fm/+BtuybE1PM/7123">TS</a>]
01:58:47 ◼ ► already has that you will need to charge it every day so it's going to go through [<a href="https://overcast.fm/+BtuybE1PM/7127">TS</a>]
01:58:51 ◼ ► a lot of you know if you use in like your Apple whatcha gonna go through [<a href="https://overcast.fm/+BtuybE1PM/7131">TS</a>]
01:58:56 ◼ ► close to 365 upgrade you know battery cycles year that they'll do that too but [<a href="https://overcast.fm/+BtuybE1PM/7136">TS</a>]
01:59:01 ◼ ► the net if the s1 shrinks a little every year than they can make the battery a [<a href="https://overcast.fm/+BtuybE1PM/7141">TS</a>]
01:59:06 ◼ ► little bigger not just that but battery technology unfortunately not fasten [<a href="https://overcast.fm/+BtuybE1PM/7146">TS</a>]
01:59:10 ◼ ► night but it does improve you know rate regularly just as a side note I think [<a href="https://overcast.fm/+BtuybE1PM/7150">TS</a>]
01:59:16 ◼ ► one thing that changed my mind about the I watch that needs to be more not less [<a href="https://overcast.fm/+BtuybE1PM/7156">TS</a>]
01:59:22 ◼ ► is the reason we wake an iPhone was was terrible battery life compared to what [<a href="https://overcast.fm/+BtuybE1PM/7162">TS</a>]
01:59:29 ◼ ► was on the market by we put up with Charlie he was people can believe are [<a href="https://overcast.fm/+BtuybE1PM/7169">TS</a>]
01:59:35 ◼ ► you really charge your phone every night but the Apple did it because it was so [<a href="https://overcast.fm/+BtuybE1PM/7175">TS</a>]
01:59:40 ◼ ► much better and I think that's another reason to presume that Apple is wants [<a href="https://overcast.fm/+BtuybE1PM/7180">TS</a>]
01:59:47 ◼ ► the watch to do so much more that it's so compelling that you will put up with [<a href="https://overcast.fm/+BtuybE1PM/7187">TS</a>]
01:59:53 ◼ ► charging the way to overcome charging every night is tonight to make a watch [<a href="https://overcast.fm/+BtuybE1PM/7193">TS</a>]
01:59:56 ◼ ► that last for two weeks because that's impossible [<a href="https://overcast.fm/+BtuybE1PM/7196">TS</a>]
01:59:59 ◼ ► the way to overcome it is to make it worth the trouble of bringing an extra [<a href="https://overcast.fm/+BtuybE1PM/7199">TS</a>]
02:00:04 ◼ ► adapter right it saw the retail experience i mean especially if the [<a href="https://overcast.fm/+BtuybE1PM/7204">TS</a>]
02:00:10 ◼ ► authors changing batteries in or changing processors well I think it [<a href="https://overcast.fm/+BtuybE1PM/7210">TS</a>]
02:00:14 ◼ ► starts as saying another step back and hit on another topic from ATP recently [<a href="https://overcast.fm/+BtuybE1PM/7214">TS</a>]
02:00:19 ◼ ► which was wait a minute isn't this [<a href="https://overcast.fm/+BtuybE1PM/7219">TS</a>]
02:00:22 ◼ ► on Apple like like that plan and Marquez lines and i've seen this all across the [<a href="https://overcast.fm/+BtuybE1PM/7222">TS</a>]
02:00:29 ◼ ► web that what we think of as the Apple way to do it is to make one apple watch [<a href="https://overcast.fm/+BtuybE1PM/7229">TS</a>]
02:00:37 ◼ ► the first year and it would be compelling to everybody men and women it [<a href="https://overcast.fm/+BtuybE1PM/7237">TS</a>]
02:00:43 ◼ ► would be lets you know this is split the middle of 42 in 30 8mm let's call it [<a href="https://overcast.fm/+BtuybE1PM/7243">TS</a>]
02:00:48 ◼ ► forty millimeter appealing to men and women possibly even one color and one [<a href="https://overcast.fm/+BtuybE1PM/7248">TS</a>]
02:00:55 ◼ ► type of band and that's it and then maybe over years it would maybe the [<a href="https://overcast.fm/+BtuybE1PM/7255">TS</a>]
02:01:00 ◼ ► product line would grow and that is it would be you know an aluminum and glass [<a href="https://overcast.fm/+BtuybE1PM/7260">TS</a>]
02:01:04 ◼ ► type thing that sells for 350 bucks a price that exact all existing Apple [<a href="https://overcast.fm/+BtuybE1PM/7264">TS</a>]
02:01:10 ◼ ► customers can afford that this idea of selling what I think you're gonna be [<a href="https://overcast.fm/+BtuybE1PM/7270">TS</a>]
02:01:16 ◼ ► $1,500 $2,000 to inland steel ones and 5,000 10,000 dollars gold ones all of it [<a href="https://overcast.fm/+BtuybE1PM/7276">TS</a>]
02:01:23 ◼ ► coming out once doesn't that mean that Apple as we know it is over and it's [<a href="https://overcast.fm/+BtuybE1PM/7283">TS</a>]
02:01:26 ◼ ► it's you know whether it's for better for worse it's different or doesn't even [<a href="https://overcast.fm/+BtuybE1PM/7286">TS</a>]
02:01:32 ◼ ► make sense and you know what this funny thing to do is listen to the show are [<a href="https://overcast.fm/+BtuybE1PM/7292">TS</a>]
02:01:36 ◼ ► gonna disagree with us but at least on Twitter when I wrote my piece you know [<a href="https://overcast.fm/+BtuybE1PM/7296">TS</a>]
02:01:41 ◼ ► we can have two go two weeks ago man I mean a lot of people like wow that was [<a href="https://overcast.fm/+BtuybE1PM/7301">TS</a>]
02:01:45 ◼ ► really insightful you really opened my eyes I think you're onto something here [<a href="https://overcast.fm/+BtuybE1PM/7305">TS</a>]
02:01:47 ◼ ► and then there was an awful lot of vitriol I got more negative feedback on [<a href="https://overcast.fm/+BtuybE1PM/7307">TS</a>]
02:01:52 ◼ ► that piece than anything that I've written a long time and these are for [<a href="https://overcast.fm/+BtuybE1PM/7312">TS</a>]
02:01:56 ◼ ► this is from people who I think usually agree with her like what I have to say [<a href="https://overcast.fm/+BtuybE1PM/7316">TS</a>]
02:02:00 ◼ ► about Apple but there were people who are saying things like if the gold one [<a href="https://overcast.fm/+BtuybE1PM/7320">TS</a>]
02:02:05 ◼ ► even cost twice the the you know $350 that that the you know they're gonna [<a href="https://overcast.fm/+BtuybE1PM/7325">TS</a>]
02:02:12 ◼ ► lose their ship it and I don't think people get I don't think what I don't [<a href="https://overcast.fm/+BtuybE1PM/7332">TS</a>]
02:02:17 ◼ ► think people get is just how different this is from anything Apple's done [<a href="https://overcast.fm/+BtuybE1PM/7337">TS</a>]
02:02:23 ◼ ► before it's not right at your you're doing yourself a disservice if you're [<a href="https://overcast.fm/+BtuybE1PM/7343">TS</a>]
02:02:26 ◼ ► thinking about it in the context of how Apple has done things I completely agree [<a href="https://overcast.fm/+BtuybE1PM/7346">TS</a>]
02:02:33 ◼ ► it's been a mention that my criticism critical of the watch piece was both [<a href="https://overcast.fm/+BtuybE1PM/7353">TS</a>]
02:02:38 ◼ ► very popular is widely shared my comrades in hundreds of tweets my my [<a href="https://overcast.fm/+BtuybE1PM/7358">TS</a>]
02:02:46 ◼ ► example like you went to several pieces in the past [<a href="https://overcast.fm/+BtuybE1PM/7366">TS</a>]
02:02:49 ◼ ► usually they're both so they get a lot of views and they're also shared a lot [<a href="https://overcast.fm/+BtuybE1PM/7369">TS</a>]
02:02:54 ◼ ► on Twitter by one this week has got a lot of Jews but it's hardly gotten [<a href="https://overcast.fm/+BtuybE1PM/7374">TS</a>]
02:02:58 ◼ ► shared on Twitter at all and what's interesting is i think it's it's it's [<a href="https://overcast.fm/+BtuybE1PM/7378">TS</a>]
02:03:02 ◼ ► actually other peace with the pricing thing and what I mean by that is I think [<a href="https://overcast.fm/+BtuybE1PM/7382">TS</a>]
02:03:06 ◼ ► that's why it's been so hard to articulate apples are tender chicken [<a href="https://overcast.fm/+BtuybE1PM/7386">TS</a>]
02:03:11 ◼ ► waiting is that if if we are right that is like Apple is going for this future [<a href="https://overcast.fm/+BtuybE1PM/7391">TS</a>]
02:03:20 ◼ ► that is just wildly more ambitious than anyway I think was originally thinking [<a href="https://overcast.fm/+BtuybE1PM/7400">TS</a>]
02:03:24 ◼ ► about it might be from a place perspective it might be from a style [<a href="https://overcast.fm/+BtuybE1PM/7404">TS</a>]
02:03:28 ◼ ► perspective from a performance perspective maybe from a West respective [<a href="https://overcast.fm/+BtuybE1PM/7408">TS</a>]
02:03:32 ◼ ► it's it's almost like people like just doesn't fit with anyone model of the way [<a href="https://overcast.fm/+BtuybE1PM/7412">TS</a>]
02:03:40 ◼ ► things ought to be and I think a lot of people and some people's very strongly [<a href="https://overcast.fm/+BtuybE1PM/7420">TS</a>]
02:03:46 ◼ ► disagree I've definitely heard from them but a lot to adjust their not they don't [<a href="https://overcast.fm/+BtuybE1PM/7426">TS</a>]
02:03:50 ◼ ► know what to think it's like what it is I don't know what to think like what's [<a href="https://overcast.fm/+BtuybE1PM/7430">TS</a>]
02:03:56 ◼ ► what's going on here I think the price thing is is very much of a piece with [<a href="https://overcast.fm/+BtuybE1PM/7436">TS</a>]
02:04:00 ◼ ► that i mean the idea that Apple would sell eighth from a tech person [<a href="https://overcast.fm/+BtuybE1PM/7440">TS</a>]
02:04:06 ◼ ► perspective and identical device for ten times or more the price of another [<a href="https://overcast.fm/+BtuybE1PM/7446">TS</a>]
02:04:12 ◼ ► identical devices does not compute right in a way that like back to the car [<a href="https://overcast.fm/+BtuybE1PM/7452">TS</a>]
02:04:18 ◼ ► analogy that you know they made the point of market hey you've got a BMW m5 [<a href="https://overcast.fm/+BtuybE1PM/7458">TS</a>]
02:04:24 ◼ ► you know that costs triple what even a regular you know nice car costs and you [<a href="https://overcast.fm/+BtuybE1PM/7464">TS</a>]
02:04:33 ◼ ► still bound by the same speed limits and even if you want to disobey the speed [<a href="https://overcast.fm/+BtuybE1PM/7473">TS</a>]
02:04:37 ◼ ► limit you can't go that much faster [<a href="https://overcast.fm/+BtuybE1PM/7477">TS</a>]
02:04:39 ◼ ► you know then than the speed limit intense you know maintain any kind of [<a href="https://overcast.fm/+BtuybE1PM/7479">TS</a>]
02:04:44 ◼ ► reasonable safety Marco I believe does not do any kind of recreational auto [<a href="https://overcast.fm/+BtuybE1PM/7484">TS</a>]
02:04:49 ◼ ► racing you know what some people do some people do you know go on test tracks and [<a href="https://overcast.fm/+BtuybE1PM/7489">TS</a>]
02:04:54 ◼ ► stuff like that you know it it but it still is a better car technically then [<a href="https://overcast.fm/+BtuybE1PM/7494">TS</a>]
02:05:00 ◼ ► you know $30,000 Acura something great it's you know technically engineer lies [<a href="https://overcast.fm/+BtuybE1PM/7500">TS</a>]
02:05:07 ◼ ► it's a better car whereas the computer inside Apple watch edition is I believe [<a href="https://overcast.fm/+BtuybE1PM/7507">TS</a>]
02:05:13 ◼ ► going to be the exact same computer in Apple watch it goes back full circle [<a href="https://overcast.fm/+BtuybE1PM/7513">TS</a>]
02:05:21 ◼ ► because of what Apple is selling now and they've always sold this but it's always [<a href="https://overcast.fm/+BtuybE1PM/7521">TS</a>]
02:05:25 ◼ ► been it's always been the frosting on the cake [<a href="https://overcast.fm/+BtuybE1PM/7525">TS</a>]
02:05:28 ◼ ► rate but now it is the cake what they're selling is they're selling the [<a href="https://overcast.fm/+BtuybE1PM/7528">TS</a>]
02:05:32 ◼ ► intangibles they're selling there's like gold the idea of gold being more [<a href="https://overcast.fm/+BtuybE1PM/7532">TS</a>]
02:05:38 ◼ ► valuable is is a pure human trance trucked right there's nothing like right [<a href="https://overcast.fm/+BtuybE1PM/7538">TS</a>]
02:05:44 ◼ ► gold doesn't really have any innate applications that meet that the reason [<a href="https://overcast.fm/+BtuybE1PM/7544">TS</a>]
02:05:50 ◼ ► goal is more valuable because we as a human race have decided that goes more [<a href="https://overcast.fm/+BtuybE1PM/7550">TS</a>]
02:05:53 ◼ ► valuable rights completed value is almost completely intangible great when [<a href="https://overcast.fm/+BtuybE1PM/7553">TS</a>]
02:05:59 ◼ ► you're in a museum in UC like an old very old like a sword or a weapon that's [<a href="https://overcast.fm/+BtuybE1PM/7559">TS</a>]
02:06:04 ◼ ► made her crafted partly out of gold that's it's certainly not because gold [<a href="https://overcast.fm/+BtuybE1PM/7564">TS</a>]
02:06:08 ◼ ► made her stronger so yeah right it's almost a showpiece it's effectively [<a href="https://overcast.fm/+BtuybE1PM/7568">TS</a>]
02:06:14 ◼ ► useless in the real combat but it's you know it it signify something else and [<a href="https://overcast.fm/+BtuybE1PM/7574">TS</a>]
02:06:20 ◼ ► this is why I feel like this at this in particular in a unanimous in its a [<a href="https://overcast.fm/+BtuybE1PM/7580">TS</a>]
02:06:25 ◼ ► gloomy culture shock this is just completely an estimate to the [<a href="https://overcast.fm/+BtuybE1PM/7585">TS</a>]
02:06:31 ◼ ► traditional tax mindset and in the end and the mindset that i think is very you [<a href="https://overcast.fm/+BtuybE1PM/7591">TS</a>]
02:06:37 ◼ ► know he's very focused on efficiency that's very folk inefficiency in all [<a href="https://overcast.fm/+BtuybE1PM/7597">TS</a>]
02:06:43 ◼ ► means I just efficiency in computing but efficiency in using money efficiency and [<a href="https://overcast.fm/+BtuybE1PM/7603">TS</a>]
02:06:48 ◼ ► how you live your life like I want to have a house where I can I can get this [<a href="https://overcast.fm/+BtuybE1PM/7608">TS</a>]
02:06:52 ◼ ► experience for a tenth of the price [<a href="https://overcast.fm/+BtuybE1PM/7612">TS</a>]
02:06:55 ◼ ► should otherwise or something along those lines like Apple like a gold [<a href="https://overcast.fm/+BtuybE1PM/7615">TS</a>]
02:06:59 ◼ ► edition watches the exact opposite direction it's more expensive for the [<a href="https://overcast.fm/+BtuybE1PM/7619">TS</a>]
02:07:03 ◼ ► sake of being expensive and I don't mean that in our people made in Elgin I am [<a href="https://overcast.fm/+BtuybE1PM/7623">TS</a>]
02:07:07 ◼ ► rich out I'm no it's not it's not that too because you the the benefit accruing [<a href="https://overcast.fm/+BtuybE1PM/7627">TS</a>]
02:07:14 ◼ ► to the person using that is at a very superficial level I suppose I can see [<a href="https://overcast.fm/+BtuybE1PM/7634">TS</a>]
02:07:19 ◼ ► the analogy but it's again I think the the the class you're has to be the [<a href="https://overcast.fm/+BtuybE1PM/7639">TS</a>]
02:07:24 ◼ ► luxury luxury goods market where the reality is the rally is most luxury [<a href="https://overcast.fm/+BtuybE1PM/7644">TS</a>]
02:07:32 ◼ ► items are less functional then then the cheap roger is right and famously in the [<a href="https://overcast.fm/+BtuybE1PM/7652">TS</a>]
02:07:40 ◼ ► watch world the famously that a quartz watch a $20 towards time max keeps [<a href="https://overcast.fm/+BtuybE1PM/7660">TS</a>]
02:07:46 ◼ ► better time than a $20,000 my watches his terrible like it's always off but [<a href="https://overcast.fm/+BtuybE1PM/7666">TS</a>]
02:07:55 ◼ ► just because just because it's not tangible doesn't mean it's not real and [<a href="https://overcast.fm/+BtuybE1PM/7675">TS</a>]
02:08:01 ◼ ► in NY me in its not real and it's not real in a marketing artificial scents [<a href="https://overcast.fm/+BtuybE1PM/7681">TS</a>]
02:08:07 ◼ ► like its people actually care about this and they've cared about it for it for [<a href="https://overcast.fm/+BtuybE1PM/7687">TS</a>]
02:08:11 ◼ ► thousands millions of years like this isn't a fluke that people value their [<a href="https://overcast.fm/+BtuybE1PM/7691">TS</a>]
02:08:18 ◼ ► people value by that I would be very expressive right now my wife just looked [<a href="https://overcast.fm/+BtuybE1PM/7698">TS</a>]
02:08:22 ◼ ► in the window on the porch tonight as well as my train of thought it's very [<a href="https://overcast.fm/+BtuybE1PM/7702">TS</a>]
02:08:29 ◼ ► people care about this stuff in a very real way that Karen millions of years [<a href="https://overcast.fm/+BtuybE1PM/7709">TS</a>]
02:08:34 ◼ ► it's not a fluke and what Apple's tapping into is is a real thing I think [<a href="https://overcast.fm/+BtuybE1PM/7714">TS</a>]
02:08:40 ◼ ► I'm trying to think about the other i's and T's on across your one of the things [<a href="https://overcast.fm/+BtuybE1PM/7720">TS</a>]
02:08:44 ◼ ► i wanna talk about it just sort of attention but wifi days the Apple watch [<a href="https://overcast.fm/+BtuybE1PM/7724">TS</a>]
02:08:51 ◼ ► but they call it Apple calls it that it has WiFi Bluetooth [<a href="https://overcast.fm/+BtuybE1PM/7731">TS</a>]
02:08:55 ◼ ► quoting here but it's hard to stay in touch with your iPhone so I think what [<a href="https://overcast.fm/+BtuybE1PM/7735">TS</a>]
02:09:01 ◼ ► they're saying and I asked and could not get a true an actual straight answer but [<a href="https://overcast.fm/+BtuybE1PM/7741">TS</a>]
02:09:05 ◼ ► the insinuation was that it's like the backchannel wifi whatever you wanna call [<a href="https://overcast.fm/+BtuybE1PM/7745">TS</a>]
02:09:09 ◼ ► it adhoc wifi where it uses wifi like the way that you can do things now [<a href="https://overcast.fm/+BtuybE1PM/7749">TS</a>]
02:09:15 ◼ ► pairing keyboard with you know your Apple TV and stuff that you can do these [<a href="https://overcast.fm/+BtuybE1PM/7755">TS</a>]
02:09:21 ◼ ► things without getting it on the network first are on the way [<a href="https://overcast.fm/+BtuybE1PM/7761">TS</a>]
02:09:24 ◼ ► airdrop works right that you can air drop things to people over wifi without [<a href="https://overcast.fm/+BtuybE1PM/7764">TS</a>]
02:09:28 ◼ ► being on the same wi-fi network negotiation happens over Bluetooth but [<a href="https://overcast.fm/+BtuybE1PM/7768">TS</a>]
02:09:33 ◼ ► then his wife I'm yeah I think that's the wifi that it has like it's not that [<a href="https://overcast.fm/+BtuybE1PM/7773">TS</a>]
02:09:38 ◼ ► you could go out without your phone go to Starbucks and get on wifi and have my [<a href="https://overcast.fm/+BtuybE1PM/7778">TS</a>]
02:09:44 ◼ ► messages show up and get your email to show up I don't think but they didn't [<a href="https://overcast.fm/+BtuybE1PM/7784">TS</a>]
02:09:49 ◼ ► dare they have been expressly ruled that out so I have to be have to file it and [<a href="https://overcast.fm/+BtuybE1PM/7789">TS</a>]
02:09:54 ◼ ► the big pile of I don't knows but the strong hint that I got was that it [<a href="https://overcast.fm/+BtuybE1PM/7794">TS</a>]
02:09:58 ◼ ► doesn't have like true independent wifi like go get our wi-fi network with [<a href="https://overcast.fm/+BtuybE1PM/7798">TS</a>]
02:10:02 ◼ ► outside tethering range to your iPhone it's a way to use wifi to extend the [<a href="https://overcast.fm/+BtuybE1PM/7802">TS</a>]
02:10:07 ◼ ► tethering range to your iPhone yet I believe which will decide to make sense [<a href="https://overcast.fm/+BtuybE1PM/7807">TS</a>]
02:10:11 ◼ ► I mean if if that that sounds really like go user interface disaster to have [<a href="https://overcast.fm/+BtuybE1PM/7811">TS</a>]
02:10:18 ◼ ► to join random wi-fi networks and if he's almost like simpler to just say it [<a href="https://overcast.fm/+BtuybE1PM/7818">TS</a>]
02:10:25 ◼ ► works with your iPhone and then once once you can do it all do it all right [<a href="https://overcast.fm/+BtuybE1PM/7825">TS</a>]
02:10:30 ◼ ► it's like the resolution independence rate I do think though that that's how [<a href="https://overcast.fm/+BtuybE1PM/7830">TS</a>]
02:10:35 ◼ ► the product will evolve though is that before it gets cellular is it would I i [<a href="https://overcast.fm/+BtuybE1PM/7835">TS</a>]
02:10:39 ◼ ► mean absolutely make sense to have wifi first it consumes less battered just [<a href="https://overcast.fm/+BtuybE1PM/7839">TS</a>]
02:10:45 ◼ ► as a WiFi only the device has always been thinner than the iPhone it still is [<a href="https://overcast.fm/+BtuybE1PM/7845">TS</a>]
02:10:50 ◼ ► even today the two year old iPod Touch design is thinner than even the iPhone [<a href="https://overcast.fm/+BtuybE1PM/7850">TS</a>]
02:10:54 ◼ ► sex because it's you know there's less stuff you have to put in there to just [<a href="https://overcast.fm/+BtuybE1PM/7854">TS</a>]
02:10:58 ◼ ► do wifi so I think it would make sense for a future version about will watch to [<a href="https://overcast.fm/+BtuybE1PM/7858">TS</a>]
02:11:03 ◼ ► have I don't know what to call it real WiFi support where you can use it as an [<a href="https://overcast.fm/+BtuybE1PM/7863">TS</a>]
02:11:08 ◼ ► independent device anywhere you have wifi before it even gets so you learn it [<a href="https://overcast.fm/+BtuybE1PM/7868">TS</a>]
02:11:12 ◼ ► working but I don't think it's gonna be there this year it's interesting but it [<a href="https://overcast.fm/+BtuybE1PM/7872">TS</a>]
02:11:15 ◼ ► would be a nice surprise would be a nice surprise of a maybe maybe they're [<a href="https://overcast.fm/+BtuybE1PM/7875">TS</a>]
02:11:18 ◼ ► waiting to see what with good battery life do like if if the battery life ends [<a href="https://overcast.fm/+BtuybE1PM/7878">TS</a>]
02:11:23 ◼ ► up being sufficient to enable it they will and if it if like that said that's [<a href="https://overcast.fm/+BtuybE1PM/7883">TS</a>]
02:11:27 ◼ ► a big potential areas like what they just cant get the battery to be good [<a href="https://overcast.fm/+BtuybE1PM/7887">TS</a>]
02:11:31 ◼ ► well we'll cut this and then that gives an extra hour two hours are repeated [<a href="https://overcast.fm/+BtuybE1PM/7891">TS</a>]
02:11:36 ◼ ► strain of criticism of my assumption I am i bank on it that 349 means Apple [<a href="https://overcast.fm/+BtuybE1PM/7896">TS</a>]
02:11:43 ◼ ► sport and its aluminum and what they call it what it called eye on next class [<a href="https://overcast.fm/+BtuybE1PM/7903">TS</a>]
02:11:47 ◼ ► it's a glass display and an aluminum case or in other words it's like iPod [<a href="https://overcast.fm/+BtuybE1PM/7907">TS</a>]
02:11:53 ◼ ► iPhone build quality and materials that's 349 stainless steel is going to [<a href="https://overcast.fm/+BtuybE1PM/7913">TS</a>]
02:11:59 ◼ ► be more expensive because the stainless steel just plain Apple watch is in [<a href="https://overcast.fm/+BtuybE1PM/7919">TS</a>]
02:12:04 ◼ ► addition to being stainless steel ads safire display and stainless steel is [<a href="https://overcast.fm/+BtuybE1PM/7924">TS</a>]
02:12:09 ◼ ► not that expensive material but it's you know if you look at what stainless steel [<a href="https://overcast.fm/+BtuybE1PM/7929">TS</a>]
02:12:14 ◼ ► high-end watches cost the cost you know four digits not three digits usually or [<a href="https://overcast.fm/+BtuybE1PM/7934">TS</a>]
02:12:18 ◼ ► if they do cost three digits their lesser brands and their close to $1,000 [<a href="https://overcast.fm/+BtuybE1PM/7938">TS</a>]
02:12:23 ◼ ► and the gold one time is going to be a lot of money but a lot of people said [<a href="https://overcast.fm/+BtuybE1PM/7943">TS</a>]
02:12:28 ◼ ► well no no no I you know Apple watch is the one that just is called out to watch [<a href="https://overcast.fm/+BtuybE1PM/7948">TS</a>]
02:12:33 ◼ ► that's the one that's gotta be 349 because it's just called Apple [<a href="https://overcast.fm/+BtuybE1PM/7953">TS</a>]
02:12:37 ◼ ► Whitechapel sport must be a little bit more expensive or something like it's [<a href="https://overcast.fm/+BtuybE1PM/7957">TS</a>]
02:12:41 ◼ ► optimized for working out or something like that and it's made of aluminum to [<a href="https://overcast.fm/+BtuybE1PM/7961">TS</a>]
02:12:46 ◼ ► and that only the goldmans any more expensive and that if you look at the [<a href="https://overcast.fm/+BtuybE1PM/7966">TS</a>]
02:12:50 ◼ ► way they put him on the page they put Apple watch first then Apple sport are [<a href="https://overcast.fm/+BtuybE1PM/7970">TS</a>]
02:12:55 ◼ ► Applewhite sport and then Apple watch addition what sense would it make to [<a href="https://overcast.fm/+BtuybE1PM/7975">TS</a>]
02:12:59 ◼ ► arrange in like that I i think these people are just the people who think [<a href="https://overcast.fm/+BtuybE1PM/7979">TS</a>]
02:13:04 ◼ ► that just you're just looking at this all wrong I don't think it's a [<a href="https://overcast.fm/+BtuybE1PM/7984">TS</a>]
02:13:08 ◼ ► coincidence that Apple watch the stainless steel one which i think is [<a href="https://overcast.fm/+BtuybE1PM/7988">TS</a>]
02:13:12 ◼ ► probably gonna cost like maybe Nick 999 I don't think it's a coincidence that at [<a href="https://overcast.fm/+BtuybE1PM/7992">TS</a>]
02:13:17 ◼ ► first I think Apple might honestly think it might be the main the best selling at [<a href="https://overcast.fm/+BtuybE1PM/7997">TS</a>]
02:13:22 ◼ ► the low end one may not be the best selling in the same way that the iPhone [<a href="https://overcast.fm/+BtuybE1PM/8002">TS</a>]
02:13:27 ◼ ► 5 see did not outsell the 5s last year [<a href="https://overcast.fm/+BtuybE1PM/8007">TS</a>]
02:13:32 ◼ ► no that's that's a that's a great analogy to the to the S&C and I think [<a href="https://overcast.fm/+BtuybE1PM/8012">TS</a>]
02:13:36 ◼ ► the which one sells more will come back to the modularity question I know that [<a href="https://overcast.fm/+BtuybE1PM/8016">TS</a>]
02:13:43 ◼ ► would certainly change the product that I would buy you know we just because I [<a href="https://overcast.fm/+BtuybE1PM/8023">TS</a>]
02:13:49 ◼ ► as much as I like to talk about the intense last acts in things about but a [<a href="https://overcast.fm/+BtuybE1PM/8029">TS</a>]
02:13:54 ◼ ► ball that I'm not going to spend a few thousand dollars are a device that's [<a href="https://overcast.fm/+BtuybE1PM/8034">TS</a>]
02:14:00 ◼ ► going to be obsolete in two years [<a href="https://overcast.fm/+BtuybE1PM/8040">TS</a>]
02:14:03 ◼ ► yeah you know but I definitely think though that people are just thirty just [<a href="https://overcast.fm/+BtuybE1PM/8043">TS</a>]
02:14:07 ◼ ► cannot wrap their heads around the fact that the default model is not going to [<a href="https://overcast.fm/+BtuybE1PM/8047">TS</a>]
02:14:11 ◼ ► be the low end and then again I think the phone is the way to look at that the [<a href="https://overcast.fm/+BtuybE1PM/8051">TS</a>]
02:14:14 ◼ ► default iPhone the one that they expect most people to buy is the iPhone said no [<a href="https://overcast.fm/+BtuybE1PM/8054">TS</a>]
02:14:19 ◼ ► sir in this in this gets back to why even [<a href="https://overcast.fm/+BtuybE1PM/8059">TS</a>]
02:14:22 ◼ ► obviously I am I'm hoping this alot but the you can't understand in my opinion [<a href="https://overcast.fm/+BtuybE1PM/8062">TS</a>]
02:14:29 ◼ ► like you cannot understand product development at alcohol without thinking [<a href="https://overcast.fm/+BtuybE1PM/8069">TS</a>]
02:14:34 ◼ ► very strongly about the Asian market in general in the Chinese market so there's [<a href="https://overcast.fm/+BtuybE1PM/8074">TS</a>]
02:14:40 ◼ ► that termites as throwing out there [<a href="https://overcast.fm/+BtuybE1PM/8080">TS</a>]
02:14:42 ◼ ► emblem good people just walk there I guess not really a real concert guy in [<a href="https://overcast.fm/+BtuybE1PM/8082">TS</a>]
02:14:47 ◼ ► it I guess what they're saying basically that he is when you in general the [<a href="https://overcast.fm/+BtuybE1PM/8087">TS</a>]
02:14:53 ◼ ► demand curve works that the cheaper something is [<a href="https://overcast.fm/+BtuybE1PM/8093">TS</a>]
02:14:55 ◼ ► is the more it sells and I think in general that that's true for everything [<a href="https://overcast.fm/+BtuybE1PM/8095">TS</a>]
02:15:00 ◼ ► ready if if an iPhone were cheaper it would sell more but they do have a good [<a href="https://overcast.fm/+BtuybE1PM/8100">TS</a>]
02:15:07 ◼ ► is that it's a product for which the more expensive it is the more desirable [<a href="https://overcast.fm/+BtuybE1PM/8107">TS</a>]
02:15:10 ◼ ► it becomes and this idea certainly this day this is the case for for some work [<a href="https://overcast.fm/+BtuybE1PM/8110">TS</a>]
02:15:20 ◼ ► sorry goods I'm I mean I think where the confusion is it doesn't sell more Rite [<a href="https://overcast.fm/+BtuybE1PM/8120">TS</a>]
02:15:24 ◼ ► a Hermes bag sells these are fewer bags and leave it on but they are way more [<a href="https://overcast.fm/+BtuybE1PM/8124">TS</a>]
02:15:31 ◼ ► desirable in their way more a signifier and they win and they wouldn't be as [<a href="https://overcast.fm/+BtuybE1PM/8131">TS</a>]
02:15:36 ◼ ► desirable if they were priced exactly exactly exactly they would not become [<a href="https://overcast.fm/+BtuybE1PM/8136">TS</a>]
02:15:42 ◼ ► and others there are there are brands I think coaches like this where they've [<a href="https://overcast.fm/+BtuybE1PM/8142">TS</a>]
02:15:47 ◼ ► they've vastly increase their sales they made a lot of the co-chairs the Holy [<a href="https://overcast.fm/+BtuybE1PM/8147">TS</a>]
02:15:51 ◼ ► coach retail or what's the word I'll let coach outlet and it's a very different [<a href="https://overcast.fm/+BtuybE1PM/8151">TS</a>]
02:15:57 ◼ ► it's a different design is different than actual culture stores but they [<a href="https://overcast.fm/+BtuybE1PM/8157">TS</a>]
02:16:02 ◼ ► actually make most of their money there they sell way more there's lines out [<a href="https://overcast.fm/+BtuybE1PM/8162">TS</a>]
02:16:05 ◼ ► there you know building all the time but it has absolutely it was in my [<a href="https://overcast.fm/+BtuybE1PM/8165">TS</a>]
02:16:12 ◼ ► estimation my observation it again I was driving my wife distract me for this is [<a href="https://overcast.fm/+BtuybE1PM/8172">TS</a>]
02:16:17 ◼ ► where I order a lot it's changed what Coach means as a brand it's become a lot [<a href="https://overcast.fm/+BtuybE1PM/8177">TS</a>]
02:16:23 ◼ ► less meaning for a lot less of a signifier of of of anything you know of [<a href="https://overcast.fm/+BtuybE1PM/8183">TS</a>]
02:16:29 ◼ ► class class Brandon said absolutely not not not classroom people but just where [<a href="https://overcast.fm/+BtuybE1PM/8189">TS</a>]
02:16:37 ◼ ► they are competitively with you know that there it's it's above you know it [<a href="https://overcast.fm/+BtuybE1PM/8197">TS</a>]
02:16:43 ◼ ► more in line with like michael kors right exactly when when I think ten [<a href="https://overcast.fm/+BtuybE1PM/8203">TS</a>]
02:16:46 ◼ ► fifteen years ago it was it was more on you know the lower still the lower end [<a href="https://overcast.fm/+BtuybE1PM/8206">TS</a>]
02:16:52 ◼ ► of luxury but now it's not it's it's borderline luxury at all and and death [<a href="https://overcast.fm/+BtuybE1PM/8212">TS</a>]
02:16:58 ◼ ► find that it's worked out well for them as I understand it I think there I think [<a href="https://overcast.fm/+BtuybE1PM/8218">TS</a>]
02:17:02 ◼ ► they're doing pretty well although I think it [<a href="https://overcast.fm/+BtuybE1PM/8222">TS</a>]
02:17:04 ◼ ► I think it along I think they may be tapering off a bit now but but in in in [<a href="https://overcast.fm/+BtuybE1PM/8224">TS</a>]
02:17:11 ◼ ► China and its like this and this is like this it's got a lot better but [<a href="https://overcast.fm/+BtuybE1PM/8231">TS</a>]
02:17:14 ◼ ► especially even a year ago the analysis of the iPhone in China was just so [<a href="https://overcast.fm/+BtuybE1PM/8234">TS</a>]
02:17:19 ◼ ► wildly off-base right like people when they have I C came out there is always [<a href="https://overcast.fm/+BtuybE1PM/8239">TS</a>]
02:17:23 ◼ ► articles saying 005 sees equivalent to the average monthly wage of in China [<a href="https://overcast.fm/+BtuybE1PM/8243">TS</a>]
02:17:27 ◼ ► that's that's a completely meaningless statistically means absolutely nothing [<a href="https://overcast.fm/+BtuybE1PM/8247">TS</a>]
02:17:31 ◼ ► because there's so much inequality right there in there so many rape all that by [<a href="https://overcast.fm/+BtuybE1PM/8251">TS</a>]
02:17:35 ◼ ► definition is a lot of people there are what make way more than the average [<a href="https://overcast.fm/+BtuybE1PM/8255">TS</a>]
02:17:39 ◼ ► average monthly salary and the iPhone is selling to those people and not just [<a href="https://overcast.fm/+BtuybE1PM/8259">TS</a>]
02:17:45 ◼ ► that but in in in that culture and it's the same thing here intel launches [<a href="https://overcast.fm/+BtuybE1PM/8265">TS</a>]
02:17:51 ◼ ► obviously yours Chinese but I think a lot of Chinese influence cultures the [<a href="https://overcast.fm/+BtuybE1PM/8271">TS</a>]
02:17:54 ◼ ► idea of displaying wealth is much more socially acceptable than it is in the [<a href="https://overcast.fm/+BtuybE1PM/8274">TS</a>]
02:18:03 ◼ ► ATP website but Marco technology would judge someone that walked in with the [<a href="https://overcast.fm/+BtuybE1PM/8283">TS</a>]
02:18:09 ◼ ► gold phone-in James on my other players and he said the same thing that's the [<a href="https://overcast.fm/+BtuybE1PM/8289">TS</a>]
02:18:14 ◼ ► Marcos example was do you think that next year WDC that we go out for beers [<a href="https://overcast.fm/+BtuybE1PM/8294">TS</a>]
02:18:19 ◼ ► at the house shelter something and as anybody in in R&D crowd going to be [<a href="https://overcast.fm/+BtuybE1PM/8299">TS</a>]
02:18:24 ◼ ► wearing a gold watch and he said I'd be embarrassed right exactly and which is a [<a href="https://overcast.fm/+BtuybE1PM/8304">TS</a>]
02:18:28 ◼ ► reasonable it's totally reasonable thing to say and I know exactly what to talk [<a href="https://overcast.fm/+BtuybE1PM/8308">TS</a>]
02:18:31 ◼ ► about but i think i think is wrong I think there will be people and but I [<a href="https://overcast.fm/+BtuybE1PM/8311">TS</a>]
02:18:37 ◼ ► also think though that it would be something that it might carry a twinge [<a href="https://overcast.fm/+BtuybE1PM/8317">TS</a>]
02:18:42 ◼ ► of embarrassment in some contexts where is your say like in asia would not you [<a href="https://overcast.fm/+BtuybE1PM/8322">TS</a>]
02:18:46 ◼ ► know that there is it's there's no better than you did that it's different [<a href="https://overcast.fm/+BtuybE1PM/8326">TS</a>]
02:18:51 ◼ ► I wouldn't be surprised if we see you again [<a href="https://overcast.fm/+BtuybE1PM/8331">TS</a>]
02:18:59 ◼ ► probably wouldn't break this down that maybe they would but like an incredible [<a href="https://overcast.fm/+BtuybE1PM/8339">TS</a>]
02:19:04 ◼ ► of you know almost like an inversion you know just totally different chart of how [<a href="https://overcast.fm/+BtuybE1PM/8344">TS</a>]
02:19:11 ◼ ► many of which model or selling Apple watch being off the charts different in [<a href="https://overcast.fm/+BtuybE1PM/8351">TS</a>]
02:19:18 ◼ ► asia than in the West yeah for sure why I'm editors the color of iPhones rate it [<a href="https://overcast.fm/+BtuybE1PM/8358">TS</a>]
02:19:24 ◼ ► is almost impossible to see an iPhone 5 seed or 5s here in Taiwan it's not guilt [<a href="https://overcast.fm/+BtuybE1PM/8364">TS</a>]
02:19:30 ◼ ► wake if you see ten iPhone 5 S's nine of them are gold and that and that's truly [<a href="https://overcast.fm/+BtuybE1PM/8370">TS</a>]
02:19:39 ◼ ► cosmetic as its not gold gold gold color range but that is not perfect in the [<a href="https://overcast.fm/+BtuybE1PM/8379">TS</a>]
02:19:45 ◼ ► fire but the adl like gold especially is is very meaningful it's a very strong [<a href="https://overcast.fm/+BtuybE1PM/8385">TS</a>]
02:19:51 ◼ ► like there's all this all this stuff about its weird like those of the [<a href="https://overcast.fm/+BtuybE1PM/8391">TS</a>]
02:19:55 ◼ ► relationships of touch with the chinese with money is very very different in the [<a href="https://overcast.fm/+BtuybE1PM/8395">TS</a>]
02:19:58 ◼ ► West Bank of the West is missing America there's this kind of your pure genius [<a href="https://overcast.fm/+BtuybE1PM/8398">TS</a>]
02:20:02 ◼ ► like you know you are to be humble and and and and Haider wealth in and things [<a href="https://overcast.fm/+BtuybE1PM/8402">TS</a>]
02:20:09 ◼ ► not at all the case you like money in the idea of monies everywhere [<a href="https://overcast.fm/+BtuybE1PM/8409">TS</a>]
02:20:12 ◼ ► gifts or money giving presents different you give money would you go to a wedding [<a href="https://overcast.fm/+BtuybE1PM/8412">TS</a>]
02:20:18 ◼ ► for example you bring an envelope you give it to them they pull out the day of [<a href="https://overcast.fm/+BtuybE1PM/8418">TS</a>]
02:20:22 ◼ ► someone's at the door they pull out the money they counted in a write it down so [<a href="https://overcast.fm/+BtuybE1PM/8422">TS</a>]
02:20:26 ◼ ► there's a list of how much everyone made in its like this do it right there it's [<a href="https://overcast.fm/+BtuybE1PM/8426">TS</a>]
02:20:31 ◼ ► it's it's not it's not weird right [<a href="https://overcast.fm/+BtuybE1PM/8431">TS</a>]
02:20:33 ◼ ► you have Chinese New Year and you eat these dumplings that are meant to look [<a href="https://overcast.fm/+BtuybE1PM/8433">TS</a>]
02:20:38 ◼ ► like money like old kind of money so the ideas you can make more money in the [<a href="https://overcast.fm/+BtuybE1PM/8438">TS</a>]
02:20:42 ◼ ► just it sounds I know it's installing bizarre to people in the West Zuma had [<a href="https://overcast.fm/+BtuybE1PM/8442">TS</a>]
02:20:47 ◼ ► this like fixation with money but it's not it's not weird here it's just like [<a href="https://overcast.fm/+BtuybE1PM/8447">TS</a>]
02:20:52 ◼ ► that's just the way it is and and the iPhone absolutely fits into this where [<a href="https://overcast.fm/+BtuybE1PM/8452">TS</a>]
02:20:58 ◼ ► people absolutely without a question cannot be disputed will buy an iPhone [<a href="https://overcast.fm/+BtuybE1PM/8458">TS</a>]
02:21:05 ◼ ► simply because it's the most expensive and it shows that you can afford an [<a href="https://overcast.fm/+BtuybE1PM/8465">TS</a>]
02:21:09 ◼ ► iPhone and without a doubt the gold watch opinion even if it is disposable [<a href="https://overcast.fm/+BtuybE1PM/8469">TS</a>]
02:21:17 ◼ ► dollar gold watch because it's a five it's a it's a gold watch and it's even [<a href="https://overcast.fm/+BtuybE1PM/8477">TS</a>]
02:21:23 ◼ ► more so it's on your wrist all the time people will see it all the time and and [<a href="https://overcast.fm/+BtuybE1PM/8483">TS</a>]
02:21:28 ◼ ► that's ok I can that's it's not frowned upon at by any means it's it's it's [<a href="https://overcast.fm/+BtuybE1PM/8488">TS</a>]
02:21:34 ◼ ► something everyone aspires to write these two types of in broad strokes two [<a href="https://overcast.fm/+BtuybE1PM/8494">TS</a>]
02:21:39 ◼ ► types of people who buy an expensive watch there's the crowd there is a type [<a href="https://overcast.fm/+BtuybE1PM/8499">TS</a>]
02:21:43 ◼ ► of person who buys one and selects one probably a Rolex because Rolexes the by [<a href="https://overcast.fm/+BtuybE1PM/8503">TS</a>]
02:21:48 ◼ ► far the preeminent brand but and select not just any Rolex but one that is God [<a href="https://overcast.fm/+BtuybE1PM/8508">TS</a>]
02:21:52 ◼ ► you know maybe a diamonds around the bezel or something like that because [<a href="https://overcast.fm/+BtuybE1PM/8512">TS</a>]
02:21:56 ◼ ► they want people to see that they're wearing a diamond bezel Rolex and then [<a href="https://overcast.fm/+BtuybE1PM/8516">TS</a>]
02:22:02 ◼ ► there's the type who might have been even more like $85,000 on a watch I just [<a href="https://overcast.fm/+BtuybE1PM/8522">TS</a>]
02:22:07 ◼ ► think it was 85 but that it's like a watch guys watch and nobody no typical [<a href="https://overcast.fm/+BtuybE1PM/8527">TS</a>]
02:22:13 ◼ ► person would even notice that it's anything except other watch people and [<a href="https://overcast.fm/+BtuybE1PM/8533">TS</a>]
02:22:19 ◼ ► it's you know maybe in a course of a week only one person who would see you [<a href="https://overcast.fm/+BtuybE1PM/8539">TS</a>]
02:22:23 ◼ ► wearing a watch would know what it is but that too that that person knows [<a href="https://overcast.fm/+BtuybE1PM/8543">TS</a>]
02:22:26 ◼ ► exactly what it is and it's like being in a secret society and i think that in [<a href="https://overcast.fm/+BtuybE1PM/8546">TS</a>]
02:22:31 ◼ ► so I think the gold Apple watch is that is that's did not the second the cold [<a href="https://overcast.fm/+BtuybE1PM/8551">TS</a>]
02:22:35 ◼ ► out to watch is that it is I've I bought the golden but it would be the second it [<a href="https://overcast.fm/+BtuybE1PM/8555">TS</a>]
02:22:39 ◼ ► were modular that's what's so interesting about it [<a href="https://overcast.fm/+BtuybE1PM/8559">TS</a>]
02:22:41 ◼ ► well I think the stainless steel is sort of that though the stainless steel is [<a href="https://overcast.fm/+BtuybE1PM/8561">TS</a>]
02:22:46 ◼ ► cos its stainless steel and a couple pointed this out I it's hard to see [<a href="https://overcast.fm/+BtuybE1PM/8566">TS</a>]
02:22:49 ◼ ► online it's the sort of thing that does not photograph well jewelry jewellery in [<a href="https://overcast.fm/+BtuybE1PM/8569">TS</a>]
02:22:53 ◼ ► person never photographs well but the stainless steel is polished and it is [<a href="https://overcast.fm/+BtuybE1PM/8573">TS</a>]
02:22:58 ◼ ► shiny I can vouch for that having seen it and tried one on in the aluminum [<a href="https://overcast.fm/+BtuybE1PM/8578">TS</a>]
02:23:03 ◼ ► cable sports watch is more like I don't know if it is brushed aluminum or [<a href="https://overcast.fm/+BtuybE1PM/8583">TS</a>]
02:23:08 ◼ ► whatever the sand blasted thing whatever they do [<a href="https://overcast.fm/+BtuybE1PM/8588">TS</a>]
02:23:11 ◼ ► you know like to the brand new iPhone sex you know it's it's not a polished [<a href="https://overcast.fm/+BtuybE1PM/8591">TS</a>]
02:23:16 ◼ ► shiny material it's you know it's bad but at a glance it would be very [<a href="https://overcast.fm/+BtuybE1PM/8596">TS</a>]
02:23:20 ◼ ► difficult to see whether somebody's wearing a stainless steel one or the [<a href="https://overcast.fm/+BtuybE1PM/8600">TS</a>]
02:23:23 ◼ ► aluminum one and the bands are answered very common question the bands are [<a href="https://overcast.fm/+BtuybE1PM/8603">TS</a>]
02:23:28 ◼ ► interchangeable between all of them now 38 and 42 millimeters take different [<a href="https://overcast.fm/+BtuybE1PM/8608">TS</a>]
02:23:34 ◼ ► size bands but if you buy a stainless steel appl watch you could buy you know [<a href="https://overcast.fm/+BtuybE1PM/8614">TS</a>]
02:23:39 ◼ ► you can fit any of the other bands on it that are meant for the larger size right [<a href="https://overcast.fm/+BtuybE1PM/8619">TS</a>]
02:23:45 ◼ ► knew I i think thats am demanding are they gonna come with liked it seems just [<a href="https://overcast.fm/+BtuybE1PM/8625">TS</a>]
02:23:51 ◼ ► on the site that the aluminum watches will be available with a certain set of [<a href="https://overcast.fm/+BtuybE1PM/8631">TS</a>]
02:23:55 ◼ ► bands in the Steelers Steelers be available to different set and I get you [<a href="https://overcast.fm/+BtuybE1PM/8635">TS</a>]
02:23:59 ◼ ► can change them after the fact but when you buy it up front or are you your [<a href="https://overcast.fm/+BtuybE1PM/8639">TS</a>]
02:24:03 ◼ ► options limited I don't think they've answered that gets into the retail [<a href="https://overcast.fm/+BtuybE1PM/8643">TS</a>]
02:24:08 ◼ ► portion of the two and a half hour mark is kind of this is hurry but I do think [<a href="https://overcast.fm/+BtuybE1PM/8648">TS</a>]
02:24:14 ◼ ► that the retail question is fascinating and in terms of how are you going to how [<a href="https://overcast.fm/+BtuybE1PM/8654">TS</a>]
02:24:18 ◼ ► are your configuration options going to be and how are they going to set that up [<a href="https://overcast.fm/+BtuybE1PM/8658">TS</a>]
02:24:21 ◼ ► in the store and I i said it right away right away I thought man this is why [<a href="https://overcast.fm/+BtuybE1PM/8661">TS</a>]
02:24:26 ◼ ► indolence yaaay the higher Derby why she took the job because it's you know [<a href="https://overcast.fm/+BtuybE1PM/8666">TS</a>]
02:24:31 ◼ ► there's a clear enormous challenge ahead to turn the Apple stores as we know them [<a href="https://overcast.fm/+BtuybE1PM/8671">TS</a>]
02:24:36 ◼ ► into a place where you at by stuff like this and then know how much they gonna [<a href="https://overcast.fm/+BtuybE1PM/8676">TS</a>]
02:24:41 ◼ ► keep in stock we gonna be able to buy the Golden Apple Store are they sell [<a href="https://overcast.fm/+BtuybE1PM/8681">TS</a>]
02:24:46 ◼ ► them at places like to know you know places that sell a variety of you know [<a href="https://overcast.fm/+BtuybE1PM/8686">TS</a>]
02:24:52 ◼ ► like 2000 is a reseller of wristwatches but you can buy different brands it's [<a href="https://overcast.fm/+BtuybE1PM/8692">TS</a>]
02:24:59 ◼ ► not just just Rolex or just Omega or whatever they you know whether be like [<a href="https://overcast.fm/+BtuybE1PM/8699">TS</a>]
02:25:04 ◼ ► an apple kiosk in it doesn't know where you buy the additional here here's I [<a href="https://overcast.fm/+BtuybE1PM/8704">TS</a>]
02:25:07 ◼ ► don't know is it was rumored it was rumored before the event that Apple was [<a href="https://overcast.fm/+BtuybE1PM/8707">TS</a>]
02:25:13 ◼ ► a negotiation was talking with Nordstrom about the papal pay thing but Nordstrom [<a href="https://overcast.fm/+BtuybE1PM/8713">TS</a>]
02:25:19 ◼ ► wasn't wasn't up on the screen when they talk about it [<a href="https://overcast.fm/+BtuybE1PM/8719">TS</a>]
02:25:23 ◼ ► several other retailers but not Nordstrom Nordstrom actually makes a lot [<a href="https://overcast.fm/+BtuybE1PM/8723">TS</a>]
02:25:28 ◼ ► of sense for a gold watch like the Nordstrom plays they don't plan to very [<a href="https://overcast.fm/+BtuybE1PM/8728">TS</a>]
02:25:32 ◼ ► high end but they play in the medium and OOV especially with the bags in luxury [<a href="https://overcast.fm/+BtuybE1PM/8732">TS</a>]
02:25:39 ◼ ► they sell luxury goods they don't sell the crazy expensive luxury goods they [<a href="https://overcast.fm/+BtuybE1PM/8739">TS</a>]
02:25:44 ◼ ► sell the mid-range luxury and I wonder if they don't have the $85,000 watch but [<a href="https://overcast.fm/+BtuybE1PM/8744">TS</a>]
02:25:48 ◼ ► they might have easily could have a $5 right exactly and I think that's why I [<a href="https://overcast.fm/+BtuybE1PM/8748">TS</a>]
02:25:53 ◼ ► wonder if you think you wink to or I went to the Robert excrete grimly and I [<a href="https://overcast.fm/+BtuybE1PM/8753">TS</a>]
02:26:01 ◼ ► know but I thought this protocol was was very interesting where he surmised that [<a href="https://overcast.fm/+BtuybE1PM/8761">TS</a>]
02:26:06 ◼ ► the gold would mostly be a jeweler's Inwood yeah I think he's back on his [<a href="https://overcast.fm/+BtuybE1PM/8766">TS</a>]
02:26:11 ◼ ► good meds yeah I got the black for even liking to him at all but nothing too is [<a href="https://overcast.fm/+BtuybE1PM/8771">TS</a>]
02:26:18 ◼ ► this is an advantage I i suspect Apple did want to be there by the holidays who [<a href="https://overcast.fm/+BtuybE1PM/8778">TS</a>]
02:26:22 ◼ ► wouldn't but I think this is not used to being in the spring where you can't [<a href="https://overcast.fm/+BtuybE1PM/8782">TS</a>]
02:26:26 ◼ ► really rework the stores around the holidays right there it's it's just [<a href="https://overcast.fm/+BtuybE1PM/8786">TS</a>]
02:26:29 ◼ ► there whereas in the spring there's a lot more latitude to to move stuff [<a href="https://overcast.fm/+BtuybE1PM/8789">TS</a>]
02:26:36 ◼ ► around I don't even think they came close with a at whatever point where [<a href="https://overcast.fm/+BtuybE1PM/8796">TS</a>]
02:26:39 ◼ ► they thought maybe they would launch in time for holiday 2014 that was long time [<a href="https://overcast.fm/+BtuybE1PM/8799">TS</a>]
02:26:43 ◼ ► ago maybe even a year ago I I would be shocked if even at the beginning of this [<a href="https://overcast.fm/+BtuybE1PM/8803">TS</a>]
02:26:46 ◼ ► year there was any hope that they would do it you know i i think you know [<a href="https://overcast.fm/+BtuybE1PM/8806">TS</a>]
02:26:50 ◼ ► honestly I me Justin but just when did Angela Ahrendts come on board I don't [<a href="https://overcast.fm/+BtuybE1PM/8810">TS</a>]
02:26:53 ◼ ► think she came on board full time until June or May or something like that all [<a href="https://overcast.fm/+BtuybE1PM/8813">TS</a>]
02:26:58 ◼ ► the amazing one thing about the retail thing the most interesting I think we [<a href="https://overcast.fm/+BtuybE1PM/8818">TS</a>]
02:27:02 ◼ ► talked about this in the West timers on the show but when the most inching [<a href="https://overcast.fm/+BtuybE1PM/8822">TS</a>]
02:27:06 ◼ ► higher they made was the album its guy and was interesting about it was that he [<a href="https://overcast.fm/+BtuybE1PM/8826">TS</a>]
02:27:09 ◼ ► wasn't a product I he was a channel guy and by chance i mean like where your [<a href="https://overcast.fm/+BtuybE1PM/8829">TS</a>]
02:27:13 ◼ ► products or salt so he helped negotiate like forum regular [<a href="https://overcast.fm/+BtuybE1PM/8833">TS</a>]
02:27:18 ◼ ► where tag heuer watches were sold which meant that lots relationships with with [<a href="https://overcast.fm/+BtuybE1PM/8838">TS</a>]
02:27:25 ◼ ► places like Nordstrom with department stores here in Asia I guess all [<a href="https://overcast.fm/+BtuybE1PM/8845">TS</a>]
02:27:28 ◼ ► department stores are there are no malls per se their their their department [<a href="https://overcast.fm/+BtuybE1PM/8848">TS</a>]
02:27:32 ◼ ► one entity but within that was like sub shops basically and all these half was [<a href="https://overcast.fm/+BtuybE1PM/8852">TS</a>]
02:27:38 ◼ ► very good and they have boutiques and stuff like that within within the thing [<a href="https://overcast.fm/+BtuybE1PM/8858">TS</a>]
02:27:42 ◼ ► there's definitely a different sort of retail environment then anywhere else [<a href="https://overcast.fm/+BtuybE1PM/8862">TS</a>]
02:27:48 ◼ ► would have had experience with with previously LVM aged first for those who [<a href="https://overcast.fm/+BtuybE1PM/8868">TS</a>]
02:27:55 ◼ ► parent company Moet champagne right so it's [<a href="https://overcast.fm/+BtuybE1PM/8875">TS</a>]
02:27:59 ◼ ► penicillin Hennessy Cognac right but they have a whole portfolio stuff I [<a href="https://overcast.fm/+BtuybE1PM/8879">TS</a>]
02:28:05 ◼ ► think they have do or they have I got hold their did they have a ton of brands [<a href="https://overcast.fm/+BtuybE1PM/8885">TS</a>]
02:28:09 ◼ ► super actually but that higher was interesting because because of the [<a href="https://overcast.fm/+BtuybE1PM/8889">TS</a>]
02:28:19 ◼ ► all of his experience all of his experience points to think I i I can't [<a href="https://overcast.fm/+BtuybE1PM/8899">TS</a>]
02:28:24 ◼ ► imagine mean anybody can always change course careers in a change careers [<a href="https://overcast.fm/+BtuybE1PM/8904">TS</a>]
02:28:28 ◼ ► course and do something different but if he's gonna do anything based on what he [<a href="https://overcast.fm/+BtuybE1PM/8908">TS</a>]
02:28:32 ◼ ► elvemage I would be getting the Apple watch into other retailers right and and [<a href="https://overcast.fm/+BtuybE1PM/8912">TS</a>]
02:28:37 ◼ ► this sort of retailers that would sell tag heuer watches and TAG Heuer is not [<a href="https://overcast.fm/+BtuybE1PM/8917">TS</a>]
02:28:43 ◼ ► selling three or you with the places that assigned to your watches are not [<a href="https://overcast.fm/+BtuybE1PM/8923">TS</a>]
02:28:46 ◼ ► selling swatches like 30 $300 watches so few more points 1 I wanted to hit the [<a href="https://overcast.fm/+BtuybE1PM/8926">TS</a>]
02:28:54 ◼ ► last one from ATP follow but John Siracusa I think he said you know [<a href="https://overcast.fm/+BtuybE1PM/8934">TS</a>]
02:29:01 ◼ ► in terms of quantity clearly that the sport of dissonance is going to sell [<a href="https://overcast.fm/+BtuybE1PM/8941">TS</a>]
02:29:05 ◼ ► itself the gold edition edition endicott the Apple cause I'm collections to avoid [<a href="https://overcast.fm/+BtuybE1PM/8945">TS</a>]
02:29:11 ◼ ► calling it the Apple so so the Apple sport collection is going to outsell the [<a href="https://overcast.fm/+BtuybE1PM/8951">TS</a>]
02:29:16 ◼ ► Apple edition collection in terms of quantity but I am not entirely sure that [<a href="https://overcast.fm/+BtuybE1PM/8956">TS</a>]
02:29:23 ◼ ► all that in terms of this is in contrast to his take I don't know that Apple [<a href="https://overcast.fm/+BtuybE1PM/8963">TS</a>]
02:29:29 ◼ ► edition collection might be the one that makes the most revenue will I think [<a href="https://overcast.fm/+BtuybE1PM/8969">TS</a>]
02:29:35 ◼ ► it'll be so yeah profit and revenue that it you know that if they're going to it [<a href="https://overcast.fm/+BtuybE1PM/8975">TS</a>]
02:29:41 ◼ ► is not just even if its I i think is going to sell more than one percent of [<a href="https://overcast.fm/+BtuybE1PM/8981">TS</a>]
02:29:46 ◼ ► the unit but even if it only shows to 34 percent I think it's gonna be so [<a href="https://overcast.fm/+BtuybE1PM/8986">TS</a>]
02:29:49 ◼ ► expensive that it will it will easily be you know ten or twenty times more [<a href="https://overcast.fm/+BtuybE1PM/8989">TS</a>]
02:29:57 ◼ ► profitable than the $349 one and so even if it only sells 5 percent of the units [<a href="https://overcast.fm/+BtuybE1PM/8997">TS</a>]
02:30:04 ◼ ► worldwide that's fifty percent of the revenue officer India thing too is if if [<a href="https://overcast.fm/+BtuybE1PM/9004">TS</a>]
02:30:11 ◼ ► there's another reason to presume that Apple's being more ambitious than less [<a href="https://overcast.fm/+BtuybE1PM/9011">TS</a>]
02:30:15 ◼ ► when it comes to the functionality of the watch because if it turns out to be [<a href="https://overcast.fm/+BtuybE1PM/9015">TS</a>]
02:30:19 ◼ ► watching you want to wear every day you're almost certainly gonna buy [<a href="https://overcast.fm/+BtuybE1PM/9019">TS</a>]
02:30:24 ◼ ► additional bands right and some of those bands are not going to be cheap and [<a href="https://overcast.fm/+BtuybE1PM/9024">TS</a>]
02:30:29 ◼ ► especially if you're buying a Gold Edition and you actually use it and you [<a href="https://overcast.fm/+BtuybE1PM/9029">TS</a>]
02:30:33 ◼ ► actually becomes it becomes irregular part of your wife you're gonna wanna [<a href="https://overcast.fm/+BtuybE1PM/9033">TS</a>]
02:30:39 ◼ ► have different bands for to make it fit in different occasions and what's what's [<a href="https://overcast.fm/+BtuybE1PM/9039">TS</a>]
02:30:44 ◼ ► so Apple about this in uu nelda Sinnoh wink yesterday but you know there is the [<a href="https://overcast.fm/+BtuybE1PM/9044">TS</a>]
02:30:50 ◼ ► link to article i think im afraid he said they don't cannibalize phones no [<a href="https://overcast.fm/+BtuybE1PM/9050">TS</a>]
02:30:54 ◼ ► not not only is it not only is it key to Apple's won jeopardy in success that [<a href="https://overcast.fm/+BtuybE1PM/9054">TS</a>]
02:31:00 ◼ ► they are willing to cannibalize their own products what so brilliant about [<a href="https://overcast.fm/+BtuybE1PM/9060">TS</a>]
02:31:03 ◼ ► Apple is they have always cannibalize their products with more profitable [<a href="https://overcast.fm/+BtuybE1PM/9063">TS</a>]
02:31:10 ◼ ► has better margins that amount an iPhone not only has better Mart margins that an [<a href="https://overcast.fm/+BtuybE1PM/9070">TS</a>]
02:31:15 ◼ ► iPod is also whole way more expensive so they're getting more on the top and [<a href="https://overcast.fm/+BtuybE1PM/9075">TS</a>]
02:31:19 ◼ ► bottom line like if you're gonna care about your products it would be great if [<a href="https://overcast.fm/+BtuybE1PM/9079">TS</a>]
02:31:23 ◼ ► you do with an even more advanced of objects and if you're talking about [<a href="https://overcast.fm/+BtuybE1PM/9083">TS</a>]
02:31:26 ◼ ► having a knife and a watch that is the center of your existence in 56 years [<a href="https://overcast.fm/+BtuybE1PM/9086">TS</a>]
02:31:33 ◼ ► from now and oh by the way you paid $2,000 $5,000 for it plus a bunch of [<a href="https://overcast.fm/+BtuybE1PM/9093">TS</a>]
02:31:39 ◼ ► like $500 accessories Apple's pretty okay with you using your iPhone just a [<a href="https://overcast.fm/+BtuybE1PM/9099">TS</a>]
02:31:45 ◼ ► little bit less than you did before [<a href="https://overcast.fm/+BtuybE1PM/9105">TS</a>]
02:31:48 ◼ ► what are the things that I'm terms like you said that you how customizable is [<a href="https://overcast.fm/+BtuybE1PM/9108">TS</a>]
02:31:52 ◼ ► going to be when you buy it I presume order it online it's going to be [<a href="https://overcast.fm/+BtuybE1PM/9112">TS</a>]
02:31:57 ◼ ► completely customizable you get whatever band whichever one you want I don't know [<a href="https://overcast.fm/+BtuybE1PM/9117">TS</a>]
02:32:01 ◼ ► but if you go in and they only have a couple of presets setup that you've [<a href="https://overcast.fm/+BtuybE1PM/9121">TS</a>]
02:32:06 ◼ ► picked from these to start with and if you want to buy a second bomb by a [<a href="https://overcast.fm/+BtuybE1PM/9126">TS</a>]
02:32:09 ◼ ► second man one of the things that interesting to me and I don't know how [<a href="https://overcast.fm/+BtuybE1PM/9129">TS</a>]
02:32:12 ◼ ► it's gonna work out is that if you notice that the the the side of the [<a href="https://overcast.fm/+BtuybE1PM/9132">TS</a>]
02:32:16 ◼ ► digital crown like the part if you were gonna precedent the digital crown is [<a href="https://overcast.fm/+BtuybE1PM/9136">TS</a>]
02:32:21 ◼ ► colored to match the band like when I saw one of the smaller size with the red [<a href="https://overcast.fm/+BtuybE1PM/9141">TS</a>]
02:32:29 ◼ ► like a rich maroon band the button wasn't black it was maroon imagine only [<a href="https://overcast.fm/+BtuybE1PM/9149">TS</a>]
02:32:35 ◼ ► are not at all the editions so sport for example they're all the same I think [<a href="https://overcast.fm/+BtuybE1PM/9155">TS</a>]
02:32:39 ◼ ► that's initially edition edition so that says to me that they're going to be that [<a href="https://overcast.fm/+BtuybE1PM/9159">TS</a>]
02:32:51 ◼ ► they're going to be matched yes although as a unit with a band you can buy [<a href="https://overcast.fm/+BtuybE1PM/9171">TS</a>]
02:32:56 ◼ ► another band but then like if you buy like a white bandage still gonna have [<a href="https://overcast.fm/+BtuybE1PM/9176">TS</a>]
02:33:01 ◼ ► who knows but I did think that was interesting and it jumped out at me and [<a href="https://overcast.fm/+BtuybE1PM/9181">TS</a>]
02:33:06 ◼ ► i dont i dont know im just looking for this edition that has different colors [<a href="https://overcast.fm/+BtuybE1PM/9186">TS</a>]
02:33:12 ◼ ► the stainless steel is all black and is always just a little bit upset another [<a href="https://overcast.fm/+BtuybE1PM/9192">TS</a>]
02:33:19 ◼ ► signifier of which of which when you buy right I did notice I can I saw during [<a href="https://overcast.fm/+BtuybE1PM/9199">TS</a>]
02:33:30 ◼ ► the event and he was wearing the edition edition but he added on sport band I [<a href="https://overcast.fm/+BtuybE1PM/9210">TS</a>]
02:33:38 ◼ ► couldn't tell time on stage and I also saw him walking by saw Tim Cook walking [<a href="https://overcast.fm/+BtuybE1PM/9218">TS</a>]
02:33:45 ◼ ► he was either wearing the stainless steel one or the spotlight again like I [<a href="https://overcast.fm/+BtuybE1PM/9225">TS</a>]
02:33:50 ◼ ► said at a glance you know he's walking into motion it was too hard to see how [<a href="https://overcast.fm/+BtuybE1PM/9230">TS</a>]
02:33:54 ◼ ► shiny it was but he also was wearing the sport band which I thought was kind of [<a href="https://overcast.fm/+BtuybE1PM/9234">TS</a>]
02:33:58 ◼ ► interesting that they they both wore the sport band even with the one that i [<a href="https://overcast.fm/+BtuybE1PM/9238">TS</a>]
02:34:03 ◼ ► think is going to be multiple thousands of dollars that is interesting news I'm [<a href="https://overcast.fm/+BtuybE1PM/9243">TS</a>]
02:34:07 ◼ ► using that they would have at least a prototype in the lab that they could [<a href="https://overcast.fm/+BtuybE1PM/9247">TS</a>]
02:34:11 ◼ ► wear even if they weren't you know widely available [<a href="https://overcast.fm/+BtuybE1PM/9251">TS</a>]
02:34:14 ◼ ► well know that they had the band's you know there for us in the press to try to [<a href="https://overcast.fm/+BtuybE1PM/9254">TS</a>]
02:34:18 ◼ ► you know we could try all the bands you know but the ones that they're wearing [<a href="https://overcast.fm/+BtuybE1PM/9258">TS</a>]
02:34:22 ◼ ► as like their their actual daily use as they used to test the things he said the [<a href="https://overcast.fm/+BtuybE1PM/9262">TS</a>]
02:34:28 ◼ ► event you know where the the the everyman you know the band alright last [<a href="https://overcast.fm/+BtuybE1PM/9268">TS</a>]
02:34:34 ◼ ► question I have a watch and i think is what have you talked about but I thought [<a href="https://overcast.fm/+BtuybE1PM/9274">TS</a>]
02:34:38 ◼ ► it was pretty interesting where do you think they're going to assemble them [<a href="https://overcast.fm/+BtuybE1PM/9278">TS</a>]
02:34:41 ◼ ► yeah I i've gotten this question too I think it depends on the model I don't [<a href="https://overcast.fm/+BtuybE1PM/9281">TS</a>]
02:34:51 ◼ ► know it is especially for sport I believe will be assembled in China at [<a href="https://overcast.fm/+BtuybE1PM/9291">TS</a>]
02:34:59 ◼ ► I don't know that you can sell a $10,000 watch that was assembled in China I [<a href="https://overcast.fm/+BtuybE1PM/9299">TS</a>]
02:35:06 ◼ ► think in the same way that went to my article I said like one reason I think [<a href="https://overcast.fm/+BtuybE1PM/9306">TS</a>]
02:35:09 ◼ ► they call that Apple watching sort of I watch as I watch sounds like a cutie [<a href="https://overcast.fm/+BtuybE1PM/9309">TS</a>]
02:35:12 ◼ ► thing that costs 350 bucks does not sound like something you piece of [<a href="https://overcast.fm/+BtuybE1PM/9312">TS</a>]
02:35:16 ◼ ► jewelry is spent $10,000 assembled in China does not compute to me for five [<a href="https://overcast.fm/+BtuybE1PM/9316">TS</a>]
02:35:22 ◼ ► thousand $10,000 product that and it's a big game for all their comparisons to [<a href="https://overcast.fm/+BtuybE1PM/9322">TS</a>]
02:35:29 ◼ ► the watch world that's a big deal where watches are made you know swiss-made is [<a href="https://overcast.fm/+BtuybE1PM/9329">TS</a>]
02:35:34 ◼ ► is the gold standard for you know it's a sign of quality too bad you call it a [<a href="https://overcast.fm/+BtuybE1PM/9334">TS</a>]
02:35:43 ◼ ► badge of honor for the whole country in Switzerland and they certainly obviously [<a href="https://overcast.fm/+BtuybE1PM/9343">TS</a>]
02:35:48 ◼ ► been making making efforts in this regard in especially if they're i mean [<a href="https://overcast.fm/+BtuybE1PM/9348">TS</a>]
02:35:56 ◼ ► that's how many pieces the more the more that especially with this chip breaks a [<a href="https://overcast.fm/+BtuybE1PM/9356">TS</a>]
02:36:02 ◼ ► lot a lot of the manual labor when it comes to billion computer is still on [<a href="https://overcast.fm/+BtuybE1PM/9362">TS</a>]
02:36:09 ◼ ► the motherboard and it's still like like a lot of one of its like is done by hand [<a href="https://overcast.fm/+BtuybE1PM/9369">TS</a>]
02:36:13 ◼ ► because it requires very precise you know sort of invitation in addition [<a href="https://overcast.fm/+BtuybE1PM/9373">TS</a>]
02:36:18 ◼ ► there's been report you just do a search on global like to have a motherboard [<a href="https://overcast.fm/+BtuybE1PM/9378">TS</a>]
02:36:22 ◼ ► factory I think an attack is done as done some of these before like it's very [<a href="https://overcast.fm/+BtuybE1PM/9382">TS</a>]
02:36:26 ◼ ► very manual and that's where the payoff for having a lil were cost labor force [<a href="https://overcast.fm/+BtuybE1PM/9386">TS</a>]
02:36:31 ◼ ► pays off in this sort of stuff if you're building a the entire computer on a chip [<a href="https://overcast.fm/+BtuybE1PM/9391">TS</a>]
02:36:37 ◼ ► that's you know simply wrapped up in resin that's by definition the computer [<a href="https://overcast.fm/+BtuybE1PM/9397">TS</a>]
02:36:43 ◼ ► is being built entirely by a machine and it doesn't really matter where you run a [<a href="https://overcast.fm/+BtuybE1PM/9403">TS</a>]
02:36:48 ◼ ► machine it's gonna cost you know i've seen the operator costs will vary but [<a href="https://overcast.fm/+BtuybE1PM/9408">TS</a>]
02:36:54 ◼ ► the sort of person echoed operatives were machines in be almost expensive in [<a href="https://overcast.fm/+BtuybE1PM/9414">TS</a>]
02:36:58 ◼ ► China as they are they are in the united states right and I guess I could see [<a href="https://overcast.fm/+BtuybE1PM/9418">TS</a>]
02:37:04 ◼ ► that this is going to be a huge shift in other than the Mac Pro is just the [<a href="https://overcast.fm/+BtuybE1PM/9424">TS</a>]
02:37:10 ◼ ► beginning but that maybe they will be assembled [<a href="https://overcast.fm/+BtuybE1PM/9430">TS</a>]
02:37:12 ◼ ► in Aus and the very least I wouldn't be surprised if the edition edition is [<a href="https://overcast.fm/+BtuybE1PM/9432">TS</a>]
02:37:22 ◼ ► again if you're gonna sell it for $10,000 they can afford you know the [<a href="https://overcast.fm/+BtuybE1PM/9442">TS</a>]
02:37:27 ◼ ► difference in hourly wage for the people doing the actual assembly so do you [<a href="https://overcast.fm/+BtuybE1PM/9447">TS</a>]
02:37:33 ◼ ► think it adds to the entire like its intangible factor right with your [<a href="https://overcast.fm/+BtuybE1PM/9453">TS</a>]
02:37:38 ◼ ► driving edit it means something to be to have that made made in USA may use away [<a href="https://overcast.fm/+BtuybE1PM/9458">TS</a>]
02:37:46 ◼ ► believing even to people who aren't in the USA right it's it's it's the EU made [<a href="https://overcast.fm/+BtuybE1PM/9466">TS</a>]
02:37:50 ◼ ► at the point of the watch this is my question for you is he is Apple AAPL [<a href="https://overcast.fm/+BtuybE1PM/9470">TS</a>]
02:37:54 ◼ ► targeting are they targeting people who don't wear watches but do carry iPhones [<a href="https://overcast.fm/+BtuybE1PM/9474">TS</a>]
02:37:58 ◼ ► or do you think they are very much targeting people who wear watches today [<a href="https://overcast.fm/+BtuybE1PM/9478">TS</a>]
02:38:02 ◼ ► I think that they are I don't think they would have invited I think it's both i [<a href="https://overcast.fm/+BtuybE1PM/9482">TS</a>]
02:38:07 ◼ ► think that they they see it as an opportunity to see people who don't wear [<a href="https://overcast.fm/+BtuybE1PM/9487">TS</a>]
02:38:10 ◼ ► watches as as I think it's both it's ok that you watched at your risk is already [<a href="https://overcast.fm/+BtuybE1PM/9490">TS</a>]
02:38:17 ◼ ► open so we don't have to convince you to switch watches we deserve to convince [<a href="https://overcast.fm/+BtuybE1PM/9497">TS</a>]
02:38:21 ◼ ► you to buy one your risk is already there waiting for and I think they're [<a href="https://overcast.fm/+BtuybE1PM/9501">TS</a>]
02:38:25 ◼ ► absolutely courting people who already wear watches I don't think there's any [<a href="https://overcast.fm/+BtuybE1PM/9505">TS</a>]
02:38:29 ◼ ► other explanation for the time they spent in the event talking about that I [<a href="https://overcast.fm/+BtuybE1PM/9509">TS</a>]
02:38:33 ◼ ► watches accuracy which is baffling to me at first because of course it's a cure [<a href="https://overcast.fm/+BtuybE1PM/9513">TS</a>]
02:38:39 ◼ ► all computers with a clock are incredibly accurate compared to you know [<a href="https://overcast.fm/+BtuybE1PM/9519">TS</a>]
02:38:43 ◼ ► mechanical watches you know my iPhone doesn't lose time I mean this stuff [<a href="https://overcast.fm/+BtuybE1PM/9523">TS</a>]
02:38:50 ◼ ► about 50 millisecond precision is a little crazy but I think it's somehow [<a href="https://overcast.fm/+BtuybE1PM/9530">TS</a>]
02:38:57 ◼ ► trying to set up as a watches a white guys what we have heard that that that [<a href="https://overcast.fm/+BtuybE1PM/9537">TS</a>]
02:39:07 ◼ ► yeah I don't know I'm still not sure why I think they were trying to land the [<a href="https://overcast.fm/+BtuybE1PM/9547">TS</a>]
02:39:13 ◼ ► idea that this is a watch like there there is that is a reason to buy it is [<a href="https://overcast.fm/+BtuybE1PM/9553">TS</a>]
02:39:18 ◼ ► because it's now that I think about it wasn't actually I guess it wasn't for [<a href="https://overcast.fm/+BtuybE1PM/9558">TS</a>]
02:39:24 ◼ ► the lay persons expectation for what to watch person would get exactly they were [<a href="https://overcast.fm/+BtuybE1PM/9564">TS</a>]
02:39:29 ◼ ► actually speaking directly to watch people they were expect they're talking [<a href="https://overcast.fm/+BtuybE1PM/9569">TS</a>]
02:39:33 ◼ ► to light the writers in the audience who don't know the watch world but their [<a href="https://overcast.fm/+BtuybE1PM/9573">TS</a>]
02:39:37 ◼ ► imagination of it is that it's you know of course act I'm time accuracy is now I [<a href="https://overcast.fm/+BtuybE1PM/9577">TS</a>]
02:39:43 ◼ ► think to me i i really think the most like this question of modularity is is [<a href="https://overcast.fm/+BtuybE1PM/9583">TS</a>]
02:39:49 ◼ ► absolutely is unbelievably fascinating and I think will completely change if [<a href="https://overcast.fm/+BtuybE1PM/9589">TS</a>]
02:39:55 ◼ ► it's true and complete change the entire expectation an idea of what the swatches [<a href="https://overcast.fm/+BtuybE1PM/9595">TS</a>]
02:40:01 ◼ ► be as if it's not modular if it's just a consumer trying to device disposal [<a href="https://overcast.fm/+BtuybE1PM/9601">TS</a>]
02:40:08 ◼ ► consumer electronics device I don't think they are really targeting watch [<a href="https://overcast.fm/+BtuybE1PM/9608">TS</a>]
02:40:14 ◼ ► washable don't buy watches they buy watches for very specific reasons that [<a href="https://overcast.fm/+BtuybE1PM/9614">TS</a>]
02:40:21 ◼ ► would not be addressed by an apple watch and in this case the edition version the [<a href="https://overcast.fm/+BtuybE1PM/9621">TS</a>]
02:40:25 ◼ ► gold version really is all about skimming off money from people who are [<a href="https://overcast.fm/+BtuybE1PM/9625">TS</a>]
02:40:28 ◼ ► Linda Thoren Apple in asia and in which is it's it's it's it's [<a href="https://overcast.fm/+BtuybE1PM/9628">TS</a>]
02:40:33 ◼ ► that's fine as a reason to add it's kind of a a unsatisfying unsatisfying [<a href="https://overcast.fm/+BtuybE1PM/9633">TS</a>]
02:40:38 ◼ ► response on the other hand if it is modular and your when you buy in [<a href="https://overcast.fm/+BtuybE1PM/9638">TS</a>]
02:40:43 ◼ ► addition you're buying something that Apple is saying will be good for at [<a href="https://overcast.fm/+BtuybE1PM/9643">TS</a>]
02:40:47 ◼ ► least what ten years or maybe ideally a lifetime now you actually are very much [<a href="https://overcast.fm/+BtuybE1PM/9647">TS</a>]
02:40:53 ◼ ► targeting your you you're targeting people who value watches for their [<a href="https://overcast.fm/+BtuybE1PM/9653">TS</a>]
02:40:58 ◼ ► interest because of work because it you're tarring watch guys and and I [<a href="https://overcast.fm/+BtuybE1PM/9658">TS</a>]
02:41:04 ◼ ► think it's about cutting off future watch guys from becoming and women watch [<a href="https://overcast.fm/+BtuybE1PM/9664">TS</a>]
02:41:09 ◼ ► people that that it's you know for young people who've never won one and as they [<a href="https://overcast.fm/+BtuybE1PM/9669">TS</a>]
02:41:14 ◼ ► get more money and they become more successful than they can afford more [<a href="https://overcast.fm/+BtuybE1PM/9674">TS</a>]
02:41:16 ◼ ► expensive things that they're not even gonna consider a traditional watch [<a href="https://overcast.fm/+BtuybE1PM/9676">TS</a>]
02:41:20 ◼ ► because they can go this route and they've already gotten in the habit of [<a href="https://overcast.fm/+BtuybE1PM/9680">TS</a>]
02:41:23 ◼ ► wearing one from the sport addition they bought when they were you know in the [<a href="https://overcast.fm/+BtuybE1PM/9683">TS</a>]
02:41:27 ◼ ► $350 not not just a bigger reason to know I completely agree with nothing [<a href="https://overcast.fm/+BtuybE1PM/9687">TS</a>]
02:41:34 ◼ ► a reason why Apple might want to the module thing is just speaking for myself [<a href="https://overcast.fm/+BtuybE1PM/9694">TS</a>]
02:41:38 ◼ ► if it's if it's a throw away all by the sport if its modular all by the [<a href="https://overcast.fm/+BtuybE1PM/9698">TS</a>]
02:41:43 ◼ ► stainless steel like it it's like it's pretty obvious and I suspect that [<a href="https://overcast.fm/+BtuybE1PM/9703">TS</a>]
02:41:49 ◼ ► thinking it's not just that the people watch guys but I think their ability to [<a href="https://overcast.fm/+BtuybE1PM/9709">TS</a>]
02:41:54 ◼ ► deliver people up to a higher margin product will be drastically enhanced by [<a href="https://overcast.fm/+BtuybE1PM/9714">TS</a>]
02:41:59 ◼ ► if they were able to get to pull that off and it would explain why that's it [<a href="https://overcast.fm/+BtuybE1PM/9719">TS</a>]
02:42:04 ◼ ► that the mid-priced here is the one that's being sure you know established [<a href="https://overcast.fm/+BtuybE1PM/9724">TS</a>]
02:42:09 ◼ ► as the the regular total the one that just has the place removes all these I [<a href="https://overcast.fm/+BtuybE1PM/9729">TS</a>]
02:42:15 ◼ ► think this makes all these questions that people are objecting to thoughts of [<a href="https://overcast.fm/+BtuybE1PM/9735">TS</a>]
02:42:19 ◼ ► the wise much less objectionable because now it's not that Apple is selling a a [<a href="https://overcast.fm/+BtuybE1PM/9739">TS</a>]
02:42:26 ◼ ► throwaway device that the the question of why would you spend money on this is [<a href="https://overcast.fm/+BtuybE1PM/9746">TS</a>]
02:42:32 ◼ ► very much tied into the question of why would I spend money on a product that is [<a href="https://overcast.fm/+BtuybE1PM/9752">TS</a>]
02:42:36 ◼ ► gonna be worthless in two years that question changes very fundamentally if [<a href="https://overcast.fm/+BtuybE1PM/9756">TS</a>]
02:42:41 ◼ ► you know you're buying something that has longevity like the these sort of [<a href="https://overcast.fm/+BtuybE1PM/9761">TS</a>]
02:42:45 ◼ ► things like it tells time and just has it just has a disposable components the [<a href="https://overcast.fm/+BtuybE1PM/9765">TS</a>]
02:42:50 ◼ ► idea it's enough to just be a watch then if you know it's enough to be a health [<a href="https://overcast.fm/+BtuybE1PM/9770">TS</a>]
02:42:55 ◼ ► tracker will you know it lasts a long time I don't understand not fully aware [<a href="https://overcast.fm/+BtuybE1PM/9775">TS</a>]
02:43:00 ◼ ► of the laws surrounding how how and when things need to be said where they're [<a href="https://overcast.fm/+BtuybE1PM/9780">TS</a>]
02:43:05 ◼ ► made it my understanding of that like its you have to you have to like things [<a href="https://overcast.fm/+BtuybE1PM/9785">TS</a>]
02:43:10 ◼ ► that are made in China have to say made in China to be sold in the USA and [<a href="https://overcast.fm/+BtuybE1PM/9790">TS</a>]
02:43:14 ◼ ► it's not you know Apple doesn't necessarily choose to to print designed [<a href="https://overcast.fm/+BtuybE1PM/9794">TS</a>]
02:43:20 ◼ ► by Apple in California assembled in China devices they get there is a legal [<a href="https://overcast.fm/+BtuybE1PM/9800">TS</a>]
02:43:24 ◼ ► obligation there that will watch the date shown has no printed in dishes [<a href="https://overcast.fm/+BtuybE1PM/9804">TS</a>]
02:43:29 ◼ ► indication of where they're made there's nothing and if you look at the case back [<a href="https://overcast.fm/+BtuybE1PM/9809">TS</a>]
02:43:32 ◼ ► where they have all this nation type stamped into it doesn't say that most [<a href="https://overcast.fm/+BtuybE1PM/9812">TS</a>]
02:43:36 ◼ ► watches say it on the dial at the bottom of the dialog will save made in Japan [<a href="https://overcast.fm/+BtuybE1PM/9816">TS</a>]
02:43:41 ◼ ► Swiss made Japanese movement can they do that in software I don't know and and if [<a href="https://overcast.fm/+BtuybE1PM/9821">TS</a>]
02:43:50 ◼ ► its modular can they have the s1 made in Japan and a Foxconn factory sealed up [<a href="https://overcast.fm/+BtuybE1PM/9830">TS</a>]
02:43:59 ◼ ► and shipped to the us- and have them have it put into the watch over here [<a href="https://overcast.fm/+BtuybE1PM/9839">TS</a>]
02:44:04 ◼ ► what that means is that if you know how much of it if the whole s1 was [<a href="https://overcast.fm/+BtuybE1PM/9844">TS</a>]
02:44:11 ◼ ► manufactured in China can they still say that the watch is assembled in the USA [<a href="https://overcast.fm/+BtuybE1PM/9851">TS</a>]
02:44:15 ◼ ► because the Sapphire and the band and the battery and everything was snapped [<a href="https://overcast.fm/+BtuybE1PM/9855">TS</a>]
02:44:21 ◼ ► yes yes yes the iPhone says Made in China but actually the value of the [<a href="https://overcast.fm/+BtuybE1PM/9861">TS</a>]
02:44:27 ◼ ► iPhone Taiwan and Korea especially make way more money off of every iPhone in [<a href="https://overcast.fm/+BtuybE1PM/9867">TS</a>]
02:44:33 ◼ ► China does the made in China applies to just the final assembly and so they [<a href="https://overcast.fm/+BtuybE1PM/9873">TS</a>]
02:44:38 ◼ ► could assemble in which I'm sure it'd be the case I mean Taiwan is like even more [<a href="https://overcast.fm/+BtuybE1PM/9878">TS</a>]
02:44:43 ◼ ► so today is very much tied up in the iPhone though tons of the components are [<a href="https://overcast.fm/+BtuybE1PM/9883">TS</a>]
02:44:48 ◼ ► made here I'm sure it'd be a similar thing with with the with the watch all [<a href="https://overcast.fm/+BtuybE1PM/9888">TS</a>]
02:44:55 ◼ ► that matters is the final assembly I think I think then I really do think [<a href="https://overcast.fm/+BtuybE1PM/9895">TS</a>]
02:45:00 ◼ ► that at least the addition and I think maybe even the stainless will be [<a href="https://overcast.fm/+BtuybE1PM/9900">TS</a>]
02:45:04 ◼ ► assembled in the USA in estimating a good athlete they have the printing on [<a href="https://overcast.fm/+BtuybE1PM/9904">TS</a>]
02:45:09 ◼ ► the back I would imagine that they would put it there if they did but there's no [<a href="https://overcast.fm/+BtuybE1PM/9909">TS</a>]
02:45:12 ◼ ► reason for them to have it now it's not it's not for sale on the prototypes but [<a href="https://overcast.fm/+BtuybE1PM/9912">TS</a>]
02:45:18 ◼ ► I I just don't see how you can sell high-end watch that made in China and I [<a href="https://overcast.fm/+BtuybE1PM/9918">TS</a>]
02:45:22 ◼ ► know that that sort of thinking kind of did in the Swiss industry in the [<a href="https://overcast.fm/+BtuybE1PM/9922">TS</a>]
02:45:25 ◼ ► seventies I when they had their dark ages when quartz watches first became a [<a href="https://overcast.fm/+BtuybE1PM/9925">TS</a>]
02:45:28 ◼ ► thing one of the reasons they wrote them off was that they were all made in Japan [<a href="https://overcast.fm/+BtuybE1PM/9928">TS</a>]
02:45:32 ◼ ► like nobody's going to buy it watch from Japan Japan means crap you know it was [<a href="https://overcast.fm/+BtuybE1PM/9932">TS</a>]
02:45:37 ◼ ► you know the watch industry ran into the same Japanese buzz saw that the car [<a href="https://overcast.fm/+BtuybE1PM/9937">TS</a>]
02:45:41 ◼ ► automotive industry did you know nobody's gonna buy japanese cars [<a href="https://overcast.fm/+BtuybE1PM/9941">TS</a>]
02:45:44 ◼ ► Japanese stuff is a joke and you know there's that thinking that made in China [<a href="https://overcast.fm/+BtuybE1PM/9944">TS</a>]
02:45:49 ◼ ► is sort of a bad well and and and shame but it's not a badge of honor it doesn't [<a href="https://overcast.fm/+BtuybE1PM/9949">TS</a>]
02:45:54 ◼ ► stand for quality made in China just means well everything's made in China [<a href="https://overcast.fm/+BtuybE1PM/9954">TS</a>]
02:45:57 ◼ ► made in USA means something right in the thing is is that the difference with the [<a href="https://overcast.fm/+BtuybE1PM/9957">TS</a>]
02:46:03 ◼ ► watch industry in the seventies was there there was no like it was all it [<a href="https://overcast.fm/+BtuybE1PM/9963">TS</a>]
02:46:09 ◼ ► was all Switzerland so this was completely new wears a ball would be [<a href="https://overcast.fm/+BtuybE1PM/9969">TS</a>]
02:46:13 ◼ ► entering environment now where there are the expectation of there being a low-end [<a href="https://overcast.fm/+BtuybE1PM/9973">TS</a>]
02:46:18 ◼ ► is art is already there and so where's the watched like this with industry had [<a href="https://overcast.fm/+BtuybE1PM/9978">TS</a>]
02:46:24 ◼ ► to deal with basically there was a big watch market they owned it all and [<a href="https://overcast.fm/+BtuybE1PM/9984">TS</a>]
02:46:29 ◼ ► suddenly this whole in like we've we've talked before like the consumer market [<a href="https://overcast.fm/+BtuybE1PM/9989">TS</a>]
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