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The Talk Show

105: ‘George Lucas Called’, With Guest Jason Snell

 

00:00:00   hello from beautiful southern california hello from very cold dark Philadelphia I [<a href="https://overcast.fm/+BtuwjuVfk/0">TS</a>]

00:00:09   expect nothing less from Philly know your songs on Capp yeah well so I was in [<a href="https://overcast.fm/+BtuwjuVfk/9">TS</a>]

00:00:13   as Arizona so we will I came through LA we go out to my moms place in Arizona [<a href="https://overcast.fm/+BtuwjuVfk/13">TS</a>]

00:00:18   and come back through because it's such a long drive you can't really drive [<a href="https://overcast.fm/+BtuwjuVfk/18">TS</a>]

00:00:20   direct from San Francisco to Phoenix cause the mountains are in the way so [<a href="https://overcast.fm/+BtuwjuVfk/20">TS</a>]

00:00:24   about half way to my in Los so we spent a day here coming down and couple days [<a href="https://overcast.fm/+BtuwjuVfk/24">TS</a>]

00:00:29   going back so it's a twofer all the grandparents are visible and it's pretty [<a href="https://overcast.fm/+BtuwjuVfk/29">TS</a>]

00:00:33   good trip while driving though I'll come back to that something you wrote about [<a href="https://overcast.fm/+BtuwjuVfk/33">TS</a>]

00:00:37   recent al-anon wanna touch with the road trip but big picture last time you were [<a href="https://overcast.fm/+BtuwjuVfk/37">TS</a>]

00:00:43   on the show how ya you were here till the editorial director for Macworld from [<a href="https://overcast.fm/+BtuwjuVfk/43">TS</a>]

00:00:50   48 hours yeah yeah it was the day it was the night before the Apple event it was [<a href="https://overcast.fm/+BtuwjuVfk/50">TS</a>]

00:00:55   like September 8 I think it was it was it was it the seventh I might have [<a href="https://overcast.fm/+BtuwjuVfk/55">TS</a>]

00:01:00   recorded the seventh and published it [<a href="https://overcast.fm/+BtuwjuVfk/60">TS</a>]

00:01:02   yeah i think thats I think that's right I remember something to do with good [<a href="https://overcast.fm/+BtuwjuVfk/62">TS</a>]

00:01:04   sound like [<a href="https://overcast.fm/+BtuwjuVfk/64">TS</a>]

00:01:06   gonna go up before the Apple event because nobody's going to listen to it [<a href="https://overcast.fm/+BtuwjuVfk/66">TS</a>]

00:01:09   after where we were right on the cusp of the Apple event and then the Macworld [<a href="https://overcast.fm/+BtuwjuVfk/69">TS</a>]

00:01:14   layoffs and everything happened the next day [<a href="https://overcast.fm/+BtuwjuVfk/74">TS</a>]

00:01:16   yeah that was that was pretty funny cuz I was like I i talked to John about [<a href="https://overcast.fm/+BtuwjuVfk/76">TS</a>]

00:01:23   anything I can't so what big new things are going to happen this week I'm [<a href="https://overcast.fm/+BtuwjuVfk/83">TS</a>]

00:01:32   frightened well there's gonna be a new year because the earth goes around the [<a href="https://overcast.fm/+BtuwjuVfk/92">TS</a>]

00:01:35   Sun and nothing we can do can stop that so it's gonna be 2015 so there's [<a href="https://overcast.fm/+BtuwjuVfk/95">TS</a>]

00:01:41   something and beyond that lets hope nothing I could use a little less fewer [<a href="https://overcast.fm/+BtuwjuVfk/101">TS</a>]

00:01:48   interesting events postdoc shell [<a href="https://overcast.fm/+BtuwjuVfk/108">TS</a>]

00:01:50   it fascinates me though it really does because you know in the grand scheme of [<a href="https://overcast.fm/+BtuwjuVfk/110">TS</a>]

00:01:57   things September is not that long ago it's you know three months [<a href="https://overcast.fm/+BtuwjuVfk/117">TS</a>]

00:02:03   yet somehow your new role doing your thing at six colors and you know it all [<a href="https://overcast.fm/+BtuwjuVfk/123">TS</a>]

00:02:13   seemed settled already let you know [<a href="https://overcast.fm/+BtuwjuVfk/133">TS</a>]

00:02:15   settled is not quite right but it feels normal to me now that you're writing at [<a href="https://overcast.fm/+BtuwjuVfk/135">TS</a>]

00:02:19   six colors and Mac world as we know it doesn't exist [<a href="https://overcast.fm/+BtuwjuVfk/139">TS</a>]

00:02:24   appreciate that it's i mean one of the big things I've said this on a bike Sui [<a href="https://overcast.fm/+BtuwjuVfk/144">TS</a>]

00:02:30   I wish I wasn't planning on leaving I wasn't entirely sure I mean and I said [<a href="https://overcast.fm/+BtuwjuVfk/150">TS</a>]

00:02:35   on August 2010 said you directly mean you were obviously a huge inspiration [<a href="https://overcast.fm/+BtuwjuVfk/155">TS</a>]

00:02:38   and Jim Dalrymple and Federico teaching and other people I know who have gone [<a href="https://overcast.fm/+BtuwjuVfk/158">TS</a>]

00:02:42   out on their own John bolts and done their own websites and you know I'm some [<a href="https://overcast.fm/+BtuwjuVfk/162">TS</a>]

00:02:46   podcasts and some freelance and all of that and i dont thinking about that for [<a href="https://overcast.fm/+BtuwjuVfk/166">TS</a>]

00:02:49   a while and in fact a year ago I started basically putting together a home office [<a href="https://overcast.fm/+BtuwjuVfk/169">TS</a>]

00:02:56   in my garage caught my eye I we had no work space in the house it's it's a [<a href="https://overcast.fm/+BtuwjuVfk/176">TS</a>]

00:03:00   pretty small house and in the garage was we bought a mini van a few years ago [<a href="https://overcast.fm/+BtuwjuVfk/180">TS</a>]

00:03:05   when he couldn't camper van in the garage it's too big and so the garage [<a href="https://overcast.fm/+BtuwjuVfk/185">TS</a>]

00:03:08   became when we were doing our kitchen it was a place where all the junk in the [<a href="https://overcast.fm/+BtuwjuVfk/188">TS</a>]

00:03:12   house when while we were redoing it and then came back in like what we do in the [<a href="https://overcast.fm/+BtuwjuVfk/192">TS</a>]

00:03:15   garage I was increasingly unhappy with my job and I kept thinking you know the [<a href="https://overcast.fm/+BtuwjuVfk/195">TS</a>]

00:03:19   garage needs to be home office and I started building it and the entire [<a href="https://overcast.fm/+BtuwjuVfk/199">TS</a>]

00:03:22   intent was not to have really nice work at home days the intent was that that [<a href="https://overcast.fm/+BtuwjuVfk/202">TS</a>]

00:03:26   would be my office eventually cause I would leave macworld and I wouldn't want [<a href="https://overcast.fm/+BtuwjuVfk/206">TS</a>]

00:03:29   to at least try to do my own thing rather than go you know we'd always [<a href="https://overcast.fm/+BtuwjuVfk/209">TS</a>]

00:03:34   joked one of the past president of Macworld and I joked that my coaches [<a href="https://overcast.fm/+BtuwjuVfk/214">TS</a>]

00:03:39   will be the last one to turn the lights off at macro that the end mad world will [<a href="https://overcast.fm/+BtuwjuVfk/219">TS</a>]

00:03:41   be just Jason in his garage [<a href="https://overcast.fm/+BtuwjuVfk/221">TS</a>]

00:03:43   macworld and I had that route moment when I was watching you and Federico and [<a href="https://overcast.fm/+BtuwjuVfk/223">TS</a>]

00:03:48   jim and people like that that I thought to myself well one if people can do that [<a href="https://overcast.fm/+BtuwjuVfk/228">TS</a>]

00:03:53   on their own I don't need to do that here and if I'm gonna do that I want to [<a href="https://overcast.fm/+BtuwjuVfk/233">TS</a>]

00:03:58   own it I wanna be that the person who does that not just kind of doing all my [<a href="https://overcast.fm/+BtuwjuVfk/238">TS</a>]

00:04:03   work toward the mysterious overlords who owned a company who owns a company that [<a href="https://overcast.fm/+BtuwjuVfk/243">TS</a>]

00:04:08   owns a company that owns Macworld [<a href="https://overcast.fm/+BtuwjuVfk/248">TS</a>]

00:04:10   and so I was I was planning to anyway I've been thinking about it for a long [<a href="https://overcast.fm/+BtuwjuVfk/250">TS</a>]

00:04:14   time for more than a year and then there was the two we we saw each other at xoxo [<a href="https://overcast.fm/+BtuwjuVfk/254">TS</a>]

00:04:21   right afterward too so I I got to see you a couple of times right around that [<a href="https://overcast.fm/+BtuwjuVfk/261">TS</a>]

00:04:25   crazy time I saw you at the Apple events i three times in like a week and was [<a href="https://overcast.fm/+BtuwjuVfk/265">TS</a>]

00:04:32   really funny about that time is that because of the timing because we got the [<a href="https://overcast.fm/+BtuwjuVfk/272">TS</a>]

00:04:35   the iPhone review units and the iPhone reviews were gonna drop the following [<a href="https://overcast.fm/+BtuwjuVfk/275">TS</a>]

00:04:39   week and I had this moment where our normal person would have said I just [<a href="https://overcast.fm/+BtuwjuVfk/279">TS</a>]

00:04:44   left my job of seventeen years I'm gonna take a few weeks to recalibrate decide [<a href="https://overcast.fm/+BtuwjuVfk/284">TS</a>]

00:04:48   what I'm gonna do next and for me it was 18 already been thinking about what I [<a href="https://overcast.fm/+BtuwjuVfk/288">TS</a>]

00:04:52   wanted to do next and to have that iPhone and was like everybody everybody [<a href="https://overcast.fm/+BtuwjuVfk/292">TS</a>]

00:04:56   knows the biggest time of year for writing about Apple stuff is when the [<a href="https://overcast.fm/+BtuwjuVfk/296">TS</a>]

00:04:59   new iPhone's iOS and Mac OS come out and that's now so I thought you know what I [<a href="https://overcast.fm/+BtuwjuVfk/299">TS</a>]

00:05:05   don't want the site like next week and select literally less than a week after [<a href="https://overcast.fm/+BtuwjuVfk/305">TS</a>]

00:05:09   I left macworld six colors launched not because I make total crazy person did [<a href="https://overcast.fm/+BtuwjuVfk/309">TS</a>]

00:05:14   because I felt like I couldn't not be out there at that moment so I think it's [<a href="https://overcast.fm/+BtuwjuVfk/314">TS</a>]

00:05:20   those two things that I managed to hit that site when when we were at the high [<a href="https://overcast.fm/+BtuwjuVfk/320">TS</a>]

00:05:23   season for Apple stuff and because I don't think about it for so long that I [<a href="https://overcast.fm/+BtuwjuVfk/323">TS</a>]

00:05:27   was ready to make it happen and that you know and it does feel in a feels great [<a href="https://overcast.fm/+BtuwjuVfk/327">TS</a>]

00:05:33   to see what feels right to be doing it so I think all those things maybe feed [<a href="https://overcast.fm/+BtuwjuVfk/333">TS</a>]

00:05:36   into why it feels like a natural thing and not some crazy thing that just [<a href="https://overcast.fm/+BtuwjuVfk/336">TS</a>]

00:05:41   happened a couple months ago even though that's sort of what happened how long [<a href="https://overcast.fm/+BtuwjuVfk/341">TS</a>]

00:05:44   were you at IDG [<a href="https://overcast.fm/+BtuwjuVfk/344">TS</a>]

00:05:47   well as a macro macro seventeen years I've been doing this little more than 20 [<a href="https://overcast.fm/+BtuwjuVfk/347">TS</a>]

00:05:54   coming up 21 years of sort of full-time Apple stuff that counts so it's always a [<a href="https://overcast.fm/+BtuwjuVfk/354">TS</a>]

00:06:01   Mac user until 9794 297 and then what happened is that which is just hilarious [<a href="https://overcast.fm/+BtuwjuVfk/361">TS</a>]

00:06:07   moment in history right 97 jobs coming back but but Apple is dying and [<a href="https://overcast.fm/+BtuwjuVfk/367">TS</a>]

00:06:13   everybody's thinking now Apple's gonna go out at Macworld Expo they actually [<a href="https://overcast.fm/+BtuwjuVfk/373">TS</a>]

00:06:16   have the cash infusion from Microsoft to keep the lights on and meanwhile they're [<a href="https://overcast.fm/+BtuwjuVfk/376">TS</a>]

00:06:21   working on the iMac and at that moment that summer right before the bill gates [<a href="https://overcast.fm/+BtuwjuVfk/381">TS</a>]

00:06:25   thing in the world expo in Boston the executives at IDG and injured Davis said [<a href="https://overcast.fm/+BtuwjuVfk/385">TS</a>]

00:06:30   we need to cut our losses is gonna die and we get these two magazines in these [<a href="https://overcast.fm/+BtuwjuVfk/390">TS</a>]

00:06:34   two big staff so when we just share the risk [<a href="https://overcast.fm/+BtuwjuVfk/394">TS</a>]

00:06:38   put put the two organizations together lay off half of each staff and just sort [<a href="https://overcast.fm/+BtuwjuVfk/398">TS</a>]

00:06:43   of stickam altogether make one magazine and what it will do that cuz albums [<a href="https://overcast.fm/+BtuwjuVfk/403">TS</a>]

00:06:47   loser we really need to get out of this business was the single worst time just [<a href="https://overcast.fm/+BtuwjuVfk/407">TS</a>]

00:06:53   terrible timing because you know a couple months later even it was clear [<a href="https://overcast.fm/+BtuwjuVfk/413">TS</a>]

00:06:56   that Apple was gonna be probably OK and then very rapidly after that much better [<a href="https://overcast.fm/+BtuwjuVfk/416">TS</a>]

00:07:00   than ok and so as a result I went over to Macworld and it was this weird [<a href="https://overcast.fm/+BtuwjuVfk/420">TS</a>]

00:07:04   fifty-fifty joint venture where these two arch-enemy company is co-owned our [<a href="https://overcast.fm/+BtuwjuVfk/424">TS</a>]

00:07:10   company and we read each others throats except for us and that was really [<a href="https://overcast.fm/+BtuwjuVfk/430">TS</a>]

00:07:14   bizarre and then after a couple of years Davis was going through their getting [<a href="https://overcast.fm/+BtuwjuVfk/434">TS</a>]

00:07:18   baden Rabat and different investors and had all sorts of financial problems [<a href="https://overcast.fm/+BtuwjuVfk/438">TS</a>]

00:07:23   because the guy who started that company retired his son's didn't want to take [<a href="https://overcast.fm/+BtuwjuVfk/443">TS</a>]

00:07:27   over the family business they sold it off you know it was a financial mess and [<a href="https://overcast.fm/+BtuwjuVfk/447">TS</a>]

00:07:31   it was that Davis was built bills if and thus if brothers his kids were like [<a href="https://overcast.fm/+BtuwjuVfk/451">TS</a>]

00:07:37   screw this media crap we're gonna be a venture capitalists and so they just [<a href="https://overcast.fm/+BtuwjuVfk/457">TS</a>]

00:07:43   sold the business and they sold it to me it's kind of inside baseball but they [<a href="https://overcast.fm/+BtuwjuVfk/463">TS</a>]

00:07:47   sold it to [<a href="https://overcast.fm/+BtuwjuVfk/467">TS</a>]

00:07:49   I think Teddy Forstmann who was like one point had been romantically linked to [<a href="https://overcast.fm/+BtuwjuVfk/469">TS</a>]

00:07:53   princess diana I mean like crazy stuff in then he sold it like a year later to [<a href="https://overcast.fm/+BtuwjuVfk/473">TS</a>]

00:07:57   Masayoshi Son of Softbank in Japan who was who bought it I think Terry Forsman [<a href="https://overcast.fm/+BtuwjuVfk/477">TS</a>]

00:08:02   picked up a billion dollars by holding it for a year [<a href="https://overcast.fm/+BtuwjuVfk/482">TS</a>]

00:08:05   pretty good deal well good job daddy and thence South Bank talk about ancient [<a href="https://overcast.fm/+BtuwjuVfk/485">TS</a>]

00:08:10   history they like just think about the basic story of picking up a billion [<a href="https://overcast.fm/+BtuwjuVfk/490">TS</a>]

00:08:13   dollars by holding a monthly print magazine publisher oh yeah well I mean [<a href="https://overcast.fm/+BtuwjuVfk/493">TS</a>]

00:08:20   it was not worth what must be some paid for it was a visionary but he was also [<a href="https://overcast.fm/+BtuwjuVfk/500">TS</a>]

00:08:23   kind of crazy in the money he was spending was kind of crazy he said [<a href="https://overcast.fm/+BtuwjuVfk/503">TS</a>]

00:08:26   around doing other stuff but anyway so that was so messed up that Davis was [<a href="https://overcast.fm/+BtuwjuVfk/506">TS</a>]

00:08:30   like we want money and IDG was very much like oh well we we messed this up and we [<a href="https://overcast.fm/+BtuwjuVfk/510">TS</a>]

00:08:37   want to be in the Apple business macworld was the first publication we [<a href="https://overcast.fm/+BtuwjuVfk/517">TS</a>]

00:08:41   want to keep that going and so they bottomed out so the answer the question [<a href="https://overcast.fm/+BtuwjuVfk/521">TS</a>]

00:08:45   is probably at IDG [<a href="https://overcast.fm/+BtuwjuVfk/525">TS</a>]

00:08:46   you might start date as an employee was was twenty years but my my IDG employees [<a href="https://overcast.fm/+BtuwjuVfk/526">TS</a>]

00:08:51   start date was different and that was like the end of ninety seven at the [<a href="https://overcast.fm/+BtuwjuVfk/531">TS</a>]

00:08:55   beginning in ninety eight and then you know the buyout happened like around 99 [<a href="https://overcast.fm/+BtuwjuVfk/535">TS</a>]

00:08:59   or 2000 so it's a weird situation where I ended up never having to fill out a [<a href="https://overcast.fm/+BtuwjuVfk/539">TS</a>]

00:09:03   resume and had like worked for three different owners very strange only in [<a href="https://overcast.fm/+BtuwjuVfk/543">TS</a>]

00:09:09   the media this crazy stuff like that right and you must have been really [<a href="https://overcast.fm/+BtuwjuVfk/549">TS</a>]

00:09:14   really young when you started a Mac user must have been right out of college yeah [<a href="https://overcast.fm/+BtuwjuVfk/554">TS</a>]

00:09:17   I I went to when I finish college I although my friends who got jobs in in [<a href="https://overcast.fm/+BtuwjuVfk/557">TS</a>]

00:09:23   media were like working at weekly newspapers for like eleven thousand [<a href="https://overcast.fm/+BtuwjuVfk/563">TS</a>]

00:09:26   dollars a year and I basically said forget it I'm not going to do that and [<a href="https://overcast.fm/+BtuwjuVfk/566">TS</a>]

00:09:30   so I went to journalism school and although I enjoyed my time journalism [<a href="https://overcast.fm/+BtuwjuVfk/570">TS</a>]

00:09:34   school [<a href="https://overcast.fm/+BtuwjuVfk/574">TS</a>]

00:09:35   the fact is my my college newspaper was my journalism school and I learned how [<a href="https://overcast.fm/+BtuwjuVfk/575">TS</a>]

00:09:38   to read news stories and features and edit stories all of that at the [<a href="https://overcast.fm/+BtuwjuVfk/578">TS</a>]

00:09:42   newspaper the things I learned in Berkeley journalism school where they [<a href="https://overcast.fm/+BtuwjuVfk/582">TS</a>]

00:09:46   didn't want to do TV news is I tried and I didn't like it and I met any contacts [<a href="https://overcast.fm/+BtuwjuVfk/586">TS</a>]

00:09:52   I'm I met people including one of the editors and Mac user who taught a class [<a href="https://overcast.fm/+BtuwjuVfk/592">TS</a>]

00:09:56   there and she got me an internship so I was an intern in nineteen [<a href="https://overcast.fm/+BtuwjuVfk/596">TS</a>]

00:10:01   three when I was 22 and I had a job january ninety four so yeah I was 23 [<a href="https://overcast.fm/+BtuwjuVfk/601">TS</a>]

00:10:06   when I started full time so I think that the historical context that you have to [<a href="https://overcast.fm/+BtuwjuVfk/606">TS</a>]

00:10:11   remember is that the 96 97 was a terrible time for Apple and and a [<a href="https://overcast.fm/+BtuwjuVfk/611">TS</a>]

00:10:18   terrible to even worse probably even worse than Apple itself was the [<a href="https://overcast.fm/+BtuwjuVfk/618">TS</a>]

00:10:22   perception where they really were in trouble by any objective measure the [<a href="https://overcast.fm/+BtuwjuVfk/622">TS</a>]

00:10:27   company was wasn't serious serious trouble both technically and financially [<a href="https://overcast.fm/+BtuwjuVfk/627">TS</a>]

00:10:31   but even given that I think that the general perception was even worse that [<a href="https://overcast.fm/+BtuwjuVfk/631">TS</a>]

00:10:38   it was I mean to say doom and gloom it's it's it's not you can't overstate it but [<a href="https://overcast.fm/+BtuwjuVfk/638">TS</a>]

00:10:46   the perception was truly remember that I remember that we would be like to look [<a href="https://overcast.fm/+BtuwjuVfk/646">TS</a>]

00:10:50   as it's not quite that bad but it was it was very much I think about this now [<a href="https://overcast.fm/+BtuwjuVfk/650">TS</a>]

00:10:54   when the Apple AAPL is doomed has been a mean that's been around forever and it [<a href="https://overcast.fm/+BtuwjuVfk/654">TS</a>]

00:10:58   continues to this day and on one level you know the people who make the [<a href="https://overcast.fm/+BtuwjuVfk/658">TS</a>]

00:11:02   arguments today the facts of what their argument in our argument in to be stupid [<a href="https://overcast.fm/+BtuwjuVfk/662">TS</a>]

00:11:07   that's not really a factor that you're not looking at the whole picture but in [<a href="https://overcast.fm/+BtuwjuVfk/667">TS</a>]

00:11:11   the back of my mind I always have that moment of let's see what they're arguing [<a href="https://overcast.fm/+BtuwjuVfk/671">TS</a>]

00:11:14   here because I was present at a time when doom and gloom was happening in [<a href="https://overcast.fm/+BtuwjuVfk/674">TS</a>]

00:11:18   there was due and there was gloom and it at the time it did seem like it was a [<a href="https://overcast.fm/+BtuwjuVfk/678">TS</a>]

00:11:23   little overstated but you know the fact was that that I don't think it was [<a href="https://overcast.fm/+BtuwjuVfk/683">TS</a>]

00:11:27   overstated in that year in like 96 97 in the gill emilio and them searching for a [<a href="https://overcast.fm/+BtuwjuVfk/687">TS</a>]

00:11:35   new operating system and and Steve Jobs coming in that seemed to be the point [<a href="https://overcast.fm/+BtuwjuVfk/695">TS</a>]

00:11:40   where they were burning money and not selling a lot and the clones were eating [<a href="https://overcast.fm/+BtuwjuVfk/700">TS</a>]

00:11:45   their lunch in terms of hardware sales so even there they're big install base [<a href="https://overcast.fm/+BtuwjuVfk/705">TS</a>]

00:11:48   was not really benefiting them and that was where they were that was that was [<a href="https://overcast.fm/+BtuwjuVfk/708">TS</a>]

00:11:53   when they were falling apart and and that's the area that you get the kind of [<a href="https://overcast.fm/+BtuwjuVfk/713">TS</a>]

00:11:56   you know sell the company and give the money back to the shareholders kind of [<a href="https://overcast.fm/+BtuwjuVfk/716">TS</a>]

00:12:01   quotes is that was a moment where it was unclear whether the executives at that [<a href="https://overcast.fm/+BtuwjuVfk/721">TS</a>]

00:12:05   time were gonna listen to the advice of [<a href="https://overcast.fm/+BtuwjuVfk/725">TS</a>]

00:12:09   you know analysts and pundits and like become a software company and try to be [<a href="https://overcast.fm/+BtuwjuVfk/729">TS</a>]

00:12:14   Microsoft Windows and end up being like OS two and dying and and jobs to his [<a href="https://overcast.fm/+BtuwjuVfk/734">TS</a>]

00:12:19   credit one of the things he did when he came back and was extremely unpopular [<a href="https://overcast.fm/+BtuwjuVfk/739">TS</a>]

00:12:23   was killed the clones and say no no no we need to control the hardware we're [<a href="https://overcast.fm/+BtuwjuVfk/743">TS</a>]

00:12:27   not going to just be another company we're going to control the hardware and [<a href="https://overcast.fm/+BtuwjuVfk/747">TS</a>]

00:12:30   that decision actually factored into the publishing companies deciding to fold [<a href="https://overcast.fm/+BtuwjuVfk/750">TS</a>]

00:12:35   Mac user into macworld was all the ad revenue is coming from those twenty [<a href="https://overcast.fm/+BtuwjuVfk/755">TS</a>]

00:12:40   makers to and that just vanished Motorola power power power computing [<a href="https://overcast.fm/+BtuwjuVfk/760">TS</a>]

00:12:46   Motorola super Mac which was a Humax didn't they call them super mega they [<a href="https://overcast.fm/+BtuwjuVfk/766">TS</a>]

00:12:51   got that license from Apple for like scanners but it turned out they could [<a href="https://overcast.fm/+BtuwjuVfk/771">TS</a>]

00:12:54   use it for anything so they called they could call them super Mac with the power [<a href="https://overcast.fm/+BtuwjuVfk/774">TS</a>]

00:12:58   computing once called a power shower Powerwave Powerwave which was the which [<a href="https://overcast.fm/+BtuwjuVfk/778">TS</a>]

00:13:05   was a that was my 19 apple computer that I've ever bought was a power computing [<a href="https://overcast.fm/+BtuwjuVfk/785">TS</a>]

00:13:11   power wave power tower pro they had a whole bunch of power related things I I [<a href="https://overcast.fm/+BtuwjuVfk/791">TS</a>]

00:13:16   never owned one but I we had a car used to couple it was when the Powerwave an [<a href="https://overcast.fm/+BtuwjuVfk/796">TS</a>]

00:13:23   apparent our pro they were way better than the paramedics at the era really I [<a href="https://overcast.fm/+BtuwjuVfk/803">TS</a>]

00:13:27   really do believe I mean they were all beige they were like they were great are [<a href="https://overcast.fm/+BtuwjuVfk/807">TS</a>]

00:13:30   you get power computing days but they were all beige boxes but they were very [<a href="https://overcast.fm/+BtuwjuVfk/810">TS</a>]

00:13:34   pretty cool they were like the essentially power computing was like [<a href="https://overcast.fm/+BtuwjuVfk/814">TS</a>]

00:13:36   Dell Dell executives in in Austin and they were trying to use Dell [<a href="https://overcast.fm/+BtuwjuVfk/816">TS</a>]

00:13:42   build-to-order you know you order it and then we make it and then we ship it to [<a href="https://overcast.fm/+BtuwjuVfk/822">TS</a>]

00:13:46   you technologies to to cut cut their margins and have no inventory and it was [<a href="https://overcast.fm/+BtuwjuVfk/826">TS</a>]

00:13:51   a pretty well run company I mean and I guess well-run enough that not only was [<a href="https://overcast.fm/+BtuwjuVfk/831">TS</a>]

00:13:55   it that really the number one clone maker but it will run enough that they [<a href="https://overcast.fm/+BtuwjuVfk/835">TS</a>]

00:13:58   had enough leverage of some kind that Apple just bought them out rather than [<a href="https://overcast.fm/+BtuwjuVfk/838">TS</a>]

00:14:01   just letting them die [<a href="https://overcast.fm/+BtuwjuVfk/841">TS</a>]

00:14:03   fight them legally exactly where we would be lawsuits for sure because I was [<a href="https://overcast.fm/+BtuwjuVfk/843">TS</a>]

00:14:08   8 or not I was there we go [<a href="https://overcast.fm/+BtuwjuVfk/848">TS</a>]

00:14:10   Mac OS aid my mistake would have been to call it system system sure Mac OS aid [<a href="https://overcast.fm/+BtuwjuVfk/850">TS</a>]

00:14:17   was [<a href="https://overcast.fm/+BtuwjuVfk/857">TS</a>]

00:14:18   a major update and what Apple Jobs realized and his people when they came [<a href="https://overcast.fm/+BtuwjuVfk/858">TS</a>]

00:14:22   back is that the clone licenses for 47 so they basically said this is and you [<a href="https://overcast.fm/+BtuwjuVfk/862">TS</a>]

00:14:27   don't get it and that was how they killed the clones pretty simple really [<a href="https://overcast.fm/+BtuwjuVfk/867">TS</a>]

00:14:31   nice and clean and then they ended up paying some people off including buying [<a href="https://overcast.fm/+BtuwjuVfk/871">TS</a>]

00:14:34   the assets of of power computing right because the original plan for Mac was it [<a href="https://overcast.fm/+BtuwjuVfk/874">TS</a>]

00:14:38   was a little bit more ambitious than what it ended up being it was more or [<a href="https://overcast.fm/+BtuwjuVfk/878">TS</a>]

00:14:43   less like a nicely cleaned up version of system subsidized with that theme to [<a href="https://overcast.fm/+BtuwjuVfk/883">TS</a>]

00:14:49   make it look now right [<a href="https://overcast.fm/+BtuwjuVfk/889">TS</a>]

00:14:51   never underestimate how much a new window chrome can make it look like [<a href="https://overcast.fm/+BtuwjuVfk/891">TS</a>]

00:14:55   something that it wasn't but here's the thing the historical context i Apple it [<a href="https://overcast.fm/+BtuwjuVfk/895">TS</a>]

00:15:00   was in severe trouble and it's no surprise that if Davison IDG would make [<a href="https://overcast.fm/+BtuwjuVfk/900">TS</a>]

00:15:04   a deal like that but it is funny like you said like people don't remember this [<a href="https://overcast.fm/+BtuwjuVfk/904">TS</a>]

00:15:08   and I was on the outside I wasn't writing you know I wasn't writing [<a href="https://overcast.fm/+BtuwjuVfk/908">TS</a>]

00:15:12   anything you know from magazines at the time yet but I was no surprise a very [<a href="https://overcast.fm/+BtuwjuVfk/912">TS</a>]

00:15:18   avid reader of both Mac users macworld alter the nineties so I was aware of [<a href="https://overcast.fm/+BtuwjuVfk/918">TS</a>]

00:15:24   this but that it was this weird strange bedfellows things where when the unified [<a href="https://overcast.fm/+BtuwjuVfk/924">TS</a>]

00:15:29   the two it was this joint venture between the two archrival 10 publishing [<a href="https://overcast.fm/+BtuwjuVfk/929">TS</a>]

00:15:34   companies with a staff comprised of the two of of half of like literally we're [<a href="https://overcast.fm/+BtuwjuVfk/934">TS</a>]

00:15:39   gonna lay off half your colleagues and then we're gonna stick you with your [<a href="https://overcast.fm/+BtuwjuVfk/939">TS</a>]

00:15:43   arch enemies [<a href="https://overcast.fm/+BtuwjuVfk/943">TS</a>]

00:15:44   magazine good luck as the owners it was a staff we were we were the Yankees and [<a href="https://overcast.fm/+BtuwjuVfk/944">TS</a>]

00:15:51   the Red Sox ok and all of its cuz I have to have to use baseball metaphors when [<a href="https://overcast.fm/+BtuwjuVfk/951">TS</a>]

00:15:56   I'm on the talk show and suddenly they're like ok we're gonna release half [<a href="https://overcast.fm/+BtuwjuVfk/956">TS</a>]

00:16:00   and half the Red Sox and then you can have a new team good luck make the [<a href="https://overcast.fm/+BtuwjuVfk/960">TS</a>]

00:16:04   chemistry work and it was a disaster relief I was always and there weren't [<a href="https://overcast.fm/+BtuwjuVfk/964">TS</a>]

00:16:10   they were very different magazines I think you know from the outside view map [<a href="https://overcast.fm/+BtuwjuVfk/970">TS</a>]

00:16:14   world was little bit more staid and buttoned up informal tone coverage in [<a href="https://overcast.fm/+BtuwjuVfk/974">TS</a>]

00:16:23   Mac user was a little bit more casual and more like personal computer user [<a href="https://overcast.fm/+BtuwjuVfk/983">TS</a>]

00:16:31   centric you know like we're assuming that you're a little bit more likely to [<a href="https://overcast.fm/+BtuwjuVfk/991">TS</a>]

00:16:35   be a home user or a student or an enthusiast and Macworld was a little bit [<a href="https://overcast.fm/+BtuwjuVfk/995">TS</a>]

00:16:40   more for the professional you're using a Mac at work and it was more [<a href="https://overcast.fm/+BtuwjuVfk/1000">TS</a>]

00:16:44   authoritative tone it was actually the tag line was the Macintosh authority at [<a href="https://overcast.fm/+BtuwjuVfk/1004">TS</a>]

00:16:48   one point and and it was the prestige I mean a bigger budget Mac user was always [<a href="https://overcast.fm/+BtuwjuVfk/1008">TS</a>]

00:16:55   a little more homespun a little more just as a reader and I was a reader of [<a href="https://overcast.fm/+BtuwjuVfk/1015">TS</a>]

00:16:59   both in and before I started to Mackay is there and it was a little more of the [<a href="https://overcast.fm/+BtuwjuVfk/1019">TS</a>]

00:17:04   rebels and the users and people who who don't go back a farm and analog would be [<a href="https://overcast.fm/+BtuwjuVfk/1024">TS</a>]

00:17:11   something like a little bit Mac addict was even more so I think a rebellious [<a href="https://overcast.fm/+BtuwjuVfk/1031">TS</a>]

00:17:17   kind of thing but that was definitely the the voice difference between Mac [<a href="https://overcast.fm/+BtuwjuVfk/1037">TS</a>]

00:17:21   user and Macworld [<a href="https://overcast.fm/+BtuwjuVfk/1041">TS</a>]

00:17:22   which is funny because when you think about it they were like the two [<a href="https://overcast.fm/+BtuwjuVfk/1042">TS</a>]

00:17:26   magazines in the us- that were monthly that had roughly the same budget you [<a href="https://overcast.fm/+BtuwjuVfk/1046">TS</a>]

00:17:29   know the Mac users but roughly the same doing the same thing [<a href="https://overcast.fm/+BtuwjuVfk/1049">TS</a>]

00:17:33   their headquarters at the end there were like two blocks away from each other so [<a href="https://overcast.fm/+BtuwjuVfk/1053">TS</a>]

00:17:37   these are you couldn't find things that were more similar and yet the output was [<a href="https://overcast.fm/+BtuwjuVfk/1057">TS</a>]

00:17:40   different and the staffs were different in the culture is different so it's kind [<a href="https://overcast.fm/+BtuwjuVfk/1060">TS</a>]

00:17:43   of funny that even though we had all of these things in common [<a href="https://overcast.fm/+BtuwjuVfk/1063">TS</a>]

00:17:46   the products were different and the people were different I do think to as [<a href="https://overcast.fm/+BtuwjuVfk/1066">TS</a>]

00:17:52   an outside observer and someone who is very critical I thought both were [<a href="https://overcast.fm/+BtuwjuVfk/1072">TS</a>]

00:17:54   excellent things I agree especially compared to the other PC type magazines [<a href="https://overcast.fm/+BtuwjuVfk/1074">TS</a>]

00:18:02   of the year we were in the same building as like PC computing and and there was [<a href="https://overcast.fm/+BtuwjuVfk/1082">TS</a>]

00:18:08   also PC Mac and PC world and I didn't read them alive but yeah and Macworld [<a href="https://overcast.fm/+BtuwjuVfk/1088">TS</a>]

00:18:14   was full of the old man was full of people who really they wanted to be in [<a href="https://overcast.fm/+BtuwjuVfk/1094">TS</a>]

00:18:19   the magazine business and they they had high aspirations and you would see it [<a href="https://overcast.fm/+BtuwjuVfk/1099">TS</a>]

00:18:22   and at a Mac user [<a href="https://overcast.fm/+BtuwjuVfk/1102">TS</a>]

00:18:23   it was a combination you look at their issues when they come out you'd be like [<a href="https://overcast.fm/+BtuwjuVfk/1103">TS</a>]

00:18:26   oh wow look what they did with that is they did the same stories a lot of them [<a href="https://overcast.fm/+BtuwjuVfk/1106">TS</a>]

00:18:30   that we did right there's a new Apple product how are we gonna do it how are [<a href="https://overcast.fm/+BtuwjuVfk/1110">TS</a>]

00:18:32   they going to do it you could just compare which is like that is some [<a href="https://overcast.fm/+BtuwjuVfk/1112">TS</a>]

00:18:36   serious competition like you put it to bed and you wait two weeks and then [<a href="https://overcast.fm/+BtuwjuVfk/1116">TS</a>]

00:18:39   suddenly out of the mailbox comes the competition what they do and did you [<a href="https://overcast.fm/+BtuwjuVfk/1119">TS</a>]

00:18:44   beat them today be you and they they would you would look at some of the [<a href="https://overcast.fm/+BtuwjuVfk/1124">TS</a>]

00:18:48   things and be like wow that is they did a really good job other times they they [<a href="https://overcast.fm/+BtuwjuVfk/1128">TS</a>]

00:18:52   you know we we did someone better but then they would really do is they would [<a href="https://overcast.fm/+BtuwjuVfk/1132">TS</a>]

00:18:56   have these ambitions to do like like New York New York magazine industry kind of [<a href="https://overcast.fm/+BtuwjuVfk/1136">TS</a>]

00:19:02   stories bigger picture stories and big features and big ideas and some of those [<a href="https://overcast.fm/+BtuwjuVfk/1142">TS</a>]

00:19:06   were real successes for them and some of those were I would say failures that [<a href="https://overcast.fm/+BtuwjuVfk/1146">TS</a>]

00:19:11   we're kind of the hubris of like you know yeah we're mackerel but really we [<a href="https://overcast.fm/+BtuwjuVfk/1151">TS</a>]

00:19:15   might as well be vanity fair and I think that was a part of their culture their [<a href="https://overcast.fm/+BtuwjuVfk/1155">TS</a>]

00:19:19   where macworld that and Mac user was more you know Apple people who were [<a href="https://overcast.fm/+BtuwjuVfk/1159">TS</a>]

00:19:25   there because they loved writing about technology and this is not entirely true [<a href="https://overcast.fm/+BtuwjuVfk/1165">TS</a>]

00:19:30   of both staffs but I would take predominantly there were many more [<a href="https://overcast.fm/+BtuwjuVfk/1170">TS</a>]

00:19:34   people who love magazines and we're writing a technology magazine because [<a href="https://overcast.fm/+BtuwjuVfk/1174">TS</a>]

00:19:37   that was the job at Macworld and there were more people who were there because [<a href="https://overcast.fm/+BtuwjuVfk/1177">TS</a>]

00:19:42   they love the technology and happened to get a job writing about [<a href="https://overcast.fm/+BtuwjuVfk/1182">TS</a>]

00:19:45   magazine Mac user we were more and you saw it in the end the people who stuck [<a href="https://overcast.fm/+BtuwjuVfk/1185">TS</a>]

00:19:49   around covering Apple afterward and writing about tag afterward were mostly [<a href="https://overcast.fm/+BtuwjuVfk/1189">TS</a>]

00:19:53   people from Mac user and not dramatic world gather people from macro I [<a href="https://overcast.fm/+BtuwjuVfk/1193">TS</a>]

00:19:57   remember who obviously gone on to you know to continue to do great work [<a href="https://overcast.fm/+BtuwjuVfk/1197">TS</a>]

00:20:02   pope was a back page columnist and Steven Steven Lee video was not on staff [<a href="https://overcast.fm/+BtuwjuVfk/1202">TS</a>]

00:20:08   they were they were freelance columnist but yes I did a lot of the back page [<a href="https://overcast.fm/+BtuwjuVfk/1208">TS</a>]

00:20:12   columns you know for a while and that was that was great features for us and [<a href="https://overcast.fm/+BtuwjuVfk/1212">TS</a>]

00:20:19   he read the back page and and he was a pleasure to work with and I still keep [<a href="https://overcast.fm/+BtuwjuVfk/1219">TS</a>]

00:20:24   in touch with him was it was a pleasure to work with my plan was always to [<a href="https://overcast.fm/+BtuwjuVfk/1224">TS</a>]

00:20:28   figure out a way that I could get to that back page without having to do any [<a href="https://overcast.fm/+BtuwjuVfk/1228">TS</a>]

00:20:32   of the work of regular editorial staff for four years before published and I [<a href="https://overcast.fm/+BtuwjuVfk/1232">TS</a>]

00:20:40   wound up figuring out to such a way and I think I would say this into that the [<a href="https://overcast.fm/+BtuwjuVfk/1240">TS</a>]

00:20:46   person who to me [<a href="https://overcast.fm/+BtuwjuVfk/1246">TS</a>]

00:20:48   best exemplified the Mac users side of that split the fact that Andy in ATCO [<a href="https://overcast.fm/+BtuwjuVfk/1248">TS</a>]

00:20:53   was on was a Mac user writer time and you know talk about another guy who's [<a href="https://overcast.fm/+BtuwjuVfk/1253">TS</a>]

00:20:59   never been you know still at the top of his game now and still writing about the [<a href="https://overcast.fm/+BtuwjuVfk/1259">TS</a>]

00:21:04   same stuff but the way that his his writing is so infused with his personal [<a href="https://overcast.fm/+BtuwjuVfk/1264">TS</a>]

00:21:10   style right was very very Mac user [<a href="https://overcast.fm/+BtuwjuVfk/1270">TS</a>]

00:21:14   you know that we're just gonna let where we've got this not on our staff and [<a href="https://overcast.fm/+BtuwjuVfk/1274">TS</a>]

00:21:17   we're just going to let him know I mean that Mac user was it was Andy and Chris [<a href="https://overcast.fm/+BtuwjuVfk/1277">TS</a>]

00:21:21   Breen and Pablo vidas and I mean these are people who write with personality [<a href="https://overcast.fm/+BtuwjuVfk/1281">TS</a>]

00:21:26   and that was definitely the idea when I got to Macworld that was one of the [<a href="https://overcast.fm/+BtuwjuVfk/1286">TS</a>]

00:21:32   things that surprised me is that there was a statement that they value their [<a href="https://overcast.fm/+BtuwjuVfk/1292">TS</a>]

00:21:36   writers that I heard a lot but it did seem to me that it was also a machine [<a href="https://overcast.fm/+BtuwjuVfk/1296">TS</a>]

00:21:40   kind of generating consistent copy and what you do when you generate consistent [<a href="https://overcast.fm/+BtuwjuVfk/1300">TS</a>]

00:21:47   copies you also stand that voice and I would say that was much tighter on that [<a href="https://overcast.fm/+BtuwjuVfk/1307">TS</a>]

00:21:52   front but also had less boyce and was definitely messier [<a href="https://overcast.fm/+BtuwjuVfk/1312">TS</a>]

00:21:55   it was it was you know i i would say in fact you go back and look at all Mac [<a href="https://overcast.fm/+BtuwjuVfk/1315">TS</a>]

00:21:59   users stuff and you tell me which which Mac user macworld which one would see [<a href="https://overcast.fm/+BtuwjuVfk/1319">TS</a>]

00:22:04   more reasonable on a blog today it's very clear Mac user was in that they [<a href="https://overcast.fm/+BtuwjuVfk/1324">TS</a>]

00:22:07   were they were much looser and had more voice than that I remember arguing with [<a href="https://overcast.fm/+BtuwjuVfk/1327">TS</a>]

00:22:14   fellow editorial staff resign my college newspaper trucks all 94 95 96 about [<a href="https://overcast.fm/+BtuwjuVfk/1334">TS</a>]

00:22:22   which was better and two other guys who really really you know both India [<a href="https://overcast.fm/+BtuwjuVfk/1342">TS</a>]

00:22:28   braiding and pursuing careers in writing or thinking about the least and where [<a href="https://overcast.fm/+BtuwjuVfk/1348">TS</a>]

00:22:32   Magners and read both magazines monthly the other two guys Adam and Andrew both [<a href="https://overcast.fm/+BtuwjuVfk/1352">TS</a>]

00:22:36   on them out come on back roads better magazine because I think that they were [<a href="https://overcast.fm/+BtuwjuVfk/1356">TS</a>]

00:22:41   looking at that you know like you said like it's a little bit more like a time [<a href="https://overcast.fm/+BtuwjuVfk/1361">TS</a>]

00:22:44   magazine magazine polished and well as always very polished didn't like polish [<a href="https://overcast.fm/+BtuwjuVfk/1364">TS</a>]

00:22:50   but it it to me I'm I R good member my argument was it just seems to me like [<a href="https://overcast.fm/+BtuwjuVfk/1370">TS</a>]

00:22:54   the people in Mac user are having more fun doing they're having more fun [<a href="https://overcast.fm/+BtuwjuVfk/1374">TS</a>]

00:22:58   putting musicians out and I was like why why would you want to get into this if [<a href="https://overcast.fm/+BtuwjuVfk/1378">TS</a>]

00:23:02   it wasn't too have fun when I was a great I mean I still stand with those [<a href="https://overcast.fm/+BtuwjuVfk/1382">TS</a>]

00:23:05   people from Mac user and I i dont know I assume that the macro people stay in [<a href="https://overcast.fm/+BtuwjuVfk/1385">TS</a>]

00:23:09   touch too I really can't speak to that side but we were it was agreed it was a [<a href="https://overcast.fm/+BtuwjuVfk/1389">TS</a>]

00:23:12   great group of people and that was yeah we're very proud of our product I would [<a href="https://overcast.fm/+BtuwjuVfk/1392">TS</a>]

00:23:17   say that it was less polished only in in calculated ways like you wanted to look [<a href="https://overcast.fm/+BtuwjuVfk/1397">TS</a>]

00:23:25   a little wacky and and and be a little messier because that shows the [<a href="https://overcast.fm/+BtuwjuVfk/1405">TS</a>]

00:23:29   personality but it was not like we didn't know what we were doing it was [<a href="https://overcast.fm/+BtuwjuVfk/1409">TS</a>]

00:23:32   like you know let's that was what we were trying to do it's like a band [<a href="https://overcast.fm/+BtuwjuVfk/1412">TS</a>]

00:23:37   making an album that sounds raw and super produced its because you want it [<a href="https://overcast.fm/+BtuwjuVfk/1417">TS</a>]

00:23:42   that the effect you want and and honestly if you're if you're the number [<a href="https://overcast.fm/+BtuwjuVfk/1422">TS</a>]

00:23:46   two then you don't want to pretend to be number one you want to do something [<a href="https://overcast.fm/+BtuwjuVfk/1426">TS</a>]

00:23:50   different and that was very definitely number 22 macworld so that was what we [<a href="https://overcast.fm/+BtuwjuVfk/1430">TS</a>]

00:23:54   did and it's it's just funny that in the end in the end I spent 17 years old but [<a href="https://overcast.fm/+BtuwjuVfk/1434">TS</a>]

00:24:01   if you'd asked me the first three years I was working in the business of you go [<a href="https://overcast.fm/+BtuwjuVfk/1441">TS</a>]

00:24:04   Mac relate those guys [<a href="https://overcast.fm/+BtuwjuVfk/1444">TS</a>]

00:24:06   and and Brandon I'm most associated with in my career which is just crazy and [<a href="https://overcast.fm/+BtuwjuVfk/1446">TS</a>]

00:24:12   every now and then on Twitter I get there two things I get like there's an [<a href="https://overcast.fm/+BtuwjuVfk/1452">TS</a>]

00:24:16   alarm that goes up every three months or so somebody sends me a thing saying is [<a href="https://overcast.fm/+BtuwjuVfk/1456">TS</a>]

00:24:19   this you at the at the iPod announcement event because there is a reversal of the [<a href="https://overcast.fm/+BtuwjuVfk/1459">TS</a>]

00:24:24   audience a couple of times and I minute I'm totally yes it is me and the other [<a href="https://overcast.fm/+BtuwjuVfk/1464">TS</a>]

00:24:29   one that pops up is hey I was watching this rerun of friends and there's and [<a href="https://overcast.fm/+BtuwjuVfk/1469">TS</a>]

00:24:34   Chandler is reading an issue of Macworld and I thought you know and they think of [<a href="https://overcast.fm/+BtuwjuVfk/1474">TS</a>]

00:24:39   me and they're like oh isn't this cool it wasn't friends and I appreciate that [<a href="https://overcast.fm/+BtuwjuVfk/1479">TS</a>]

00:24:42   because of thinking of me in connection with the brand that's great I was a Mac [<a href="https://overcast.fm/+BtuwjuVfk/1482">TS</a>]

00:24:47   user with that episode was so pissed off at Macworld Chandler would have been a [<a href="https://overcast.fm/+BtuwjuVfk/1487">TS</a>]

00:24:54   Mac user guide yeah I know you could he be more of a Mac user guide but in the [<a href="https://overcast.fm/+BtuwjuVfk/1494">TS</a>]

00:24:58   end now I like I love it because there's a mad magazine and friends that's great [<a href="https://overcast.fm/+BtuwjuVfk/1498">TS</a>]

00:25:02   that would be that guy would read computer magazine that was shorthand for [<a href="https://overcast.fm/+BtuwjuVfk/1502">TS</a>]

00:25:07   what kind of a nerd he was and that's great but it's funny cuz that's how far [<a href="https://overcast.fm/+BtuwjuVfk/1507">TS</a>]

00:25:10   I've come around now is at the time it was just it infuriating cuz our [<a href="https://overcast.fm/+BtuwjuVfk/1510">TS</a>]

00:25:14   arch-enemy got on must see TV on NBC and now I look back and it's like a look at [<a href="https://overcast.fm/+BtuwjuVfk/1514">TS</a>]

00:25:20   my friends it's great it's just it you know that's what happens I end up [<a href="https://overcast.fm/+BtuwjuVfk/1520">TS</a>]

00:25:24   spending 17 years at what was originally the arch enemy I i imagine that's not [<a href="https://overcast.fm/+BtuwjuVfk/1524">TS</a>]

00:25:29   using the baseball metaphor but I imagine that's what it's like if you [<a href="https://overcast.fm/+BtuwjuVfk/1529">TS</a>]

00:25:31   like a giant fan and then you end up getting drafted by the Dodgers and play [<a href="https://overcast.fm/+BtuwjuVfk/1531">TS</a>]

00:25:35   for the Dodgers suck well you know now I'm a Dodger fan it's great but I'm not [<a href="https://overcast.fm/+BtuwjuVfk/1535">TS</a>]

00:25:41   there anymore and I'm here or that your son or something you know we're just [<a href="https://overcast.fm/+BtuwjuVfk/1541">TS</a>]

00:25:45   changes your perception after who gives a crap you know you know this plan for [<a href="https://overcast.fm/+BtuwjuVfk/1545">TS</a>]

00:25:51   the Red Sox you know next day you're going out you're buying a lot of Red Sox [<a href="https://overcast.fm/+BtuwjuVfk/1551">TS</a>]

00:25:54   and then before before we leave the subject the last thing I wanted to touch [<a href="https://overcast.fm/+BtuwjuVfk/1554">TS</a>]

00:26:01   on those that Apple terrible shape 96 97 print industry as a whole [<a href="https://overcast.fm/+BtuwjuVfk/1561">TS</a>]

00:26:08   almost unspeakable II high at that time like buchanan you think in hindsight [<a href="https://overcast.fm/+BtuwjuVfk/1568">TS</a>]

00:26:14   what how could that be because I think in hindsight we can all see the writing [<a href="https://overcast.fm/+BtuwjuVfk/1574">TS</a>]

00:26:18   was on [<a href="https://overcast.fm/+BtuwjuVfk/1578">TS</a>]

00:26:19   war that newspaper and magazine publishers didn't get the internet still [<a href="https://overcast.fm/+BtuwjuVfk/1579">TS</a>]

00:26:27   don't to a large extent and that it even if they did that way that it was gonna [<a href="https://overcast.fm/+BtuwjuVfk/1587">TS</a>]

00:26:33   affect advertising revenue and the time that people spend reading and how they [<a href="https://overcast.fm/+BtuwjuVfk/1593">TS</a>]

00:26:38   spend reading it was all going to be massively disrupted and you'd think by [<a href="https://overcast.fm/+BtuwjuVfk/1598">TS</a>]

00:26:43   97 98 [<a href="https://overcast.fm/+BtuwjuVfk/1603">TS</a>]

00:26:45   that would have been evident but it wasn't because profits were at an [<a href="https://overcast.fm/+BtuwjuVfk/1605">TS</a>]

00:26:48   all-time high and I say this as someone who was at the time working as a graphic [<a href="https://overcast.fm/+BtuwjuVfk/1608">TS</a>]

00:26:54   designer at the philadelphia inquirer [<a href="https://overcast.fm/+BtuwjuVfk/1614">TS</a>]

00:26:57   they had the money was a mean that was where all the advertising was there was [<a href="https://overcast.fm/+BtuwjuVfk/1617">TS</a>]

00:27:01   no there was momentum on the internet people were getting interested in it but [<a href="https://overcast.fm/+BtuwjuVfk/1621">TS</a>]

00:27:04   there was no money would be crazy and I you know I had somebody tell me we're [<a href="https://overcast.fm/+BtuwjuVfk/1624">TS</a>]

00:27:08   not interested in doing a web page is the future is on compuserve I mean it [<a href="https://overcast.fm/+BtuwjuVfk/1628">TS</a>]

00:27:11   was just they were not there was so much money in print advertising my computer [<a href="https://overcast.fm/+BtuwjuVfk/1631">TS</a>]

00:27:16   shopper which was also is if Davis property when I was at the Davis that [<a href="https://overcast.fm/+BtuwjuVfk/1636">TS</a>]

00:27:19   was like a phone book that came out every month and all it was was adds [<a href="https://overcast.fm/+BtuwjuVfk/1639">TS</a>]

00:27:22   there was enough editorial to allow them to use the editorial rate when they [<a href="https://overcast.fm/+BtuwjuVfk/1642">TS</a>]

00:27:26   shifted in the in the post [<a href="https://overcast.fm/+BtuwjuVfk/1646">TS</a>]

00:27:28   postal service but it was it was not meant as an editorial product was a [<a href="https://overcast.fm/+BtuwjuVfk/1648">TS</a>]

00:27:31   catalog and that was just literally we just made a thing so you can put your [<a href="https://overcast.fm/+BtuwjuVfk/1651">TS</a>]

00:27:35   ads in this thing and then we'll send it out that we could I was the world that [<a href="https://overcast.fm/+BtuwjuVfk/1655">TS</a>]

00:27:38   and the reason why was because the only way that as somebody who is going to be [<a href="https://overcast.fm/+BtuwjuVfk/1658">TS</a>]

00:27:42   buying external hard drives or skazhi cables or printer cartridges are all of [<a href="https://overcast.fm/+BtuwjuVfk/1662">TS</a>]

00:27:51   the various crap that you needed to buy to keep your office running you needed [<a href="https://overcast.fm/+BtuwjuVfk/1671">TS</a>]

00:27:57   something like computer shopper so that you could see what was available and [<a href="https://overcast.fm/+BtuwjuVfk/1677">TS</a>]

00:28:02   what it costs and that was how you shop for stuff I'm when I write when the [<a href="https://overcast.fm/+BtuwjuVfk/1682">TS</a>]

00:28:08   macro thing happen and I was going to xoxo Patel from the birds immune email [<a href="https://overcast.fm/+BtuwjuVfk/1688">TS</a>]

00:28:14   and said would you like to Reddit reddit thing we're scanning about old metal [<a href="https://overcast.fm/+BtuwjuVfk/1694">TS</a>]

00:28:16   covers which led to read a thing about the fundamentals in prison I said sure [<a href="https://overcast.fm/+BtuwjuVfk/1696">TS</a>]

00:28:20   and that was that was what I ended up going with his I thought ok verges [<a href="https://overcast.fm/+BtuwjuVfk/1700">TS</a>]

00:28:23   audiences is pretty young they may not even remember [<a href="https://overcast.fm/+BtuwjuVfk/1703">TS</a>]

00:28:26   computer magazines anything because of an oddity you see in an airport or [<a href="https://overcast.fm/+BtuwjuVfk/1706">TS</a>]

00:28:30   something and that was the point I made was there was a time when the only way [<a href="https://overcast.fm/+BtuwjuVfk/1710">TS</a>]

00:28:34   you found out about a new product and the only way you found like what you [<a href="https://overcast.fm/+BtuwjuVfk/1714">TS</a>]

00:28:37   could buy was by buying a computer magazines like the computer magazine [<a href="https://overcast.fm/+BtuwjuVfk/1717">TS</a>]

00:28:41   would come out and you would you would pore over the pages to find out what [<a href="https://overcast.fm/+BtuwjuVfk/1721">TS</a>]

00:28:45   Apple announced tour with Microsoft announced or whatever you were [<a href="https://overcast.fm/+BtuwjuVfk/1725">TS</a>]

00:28:47   interested in and then in the backyard leaf through and be like you know what [<a href="https://overcast.fm/+BtuwjuVfk/1727">TS</a>]

00:28:51   monitor should I get or what cable can I get an you know there's an ad here for [<a href="https://overcast.fm/+BtuwjuVfk/1731">TS</a>]

00:28:55   you no 1 800 max and here's Mac warehouse over here in club back over [<a href="https://overcast.fm/+BtuwjuVfk/1735">TS</a>]

00:28:59   there and you you pour over that stuff and I did that I mean I would go through [<a href="https://overcast.fm/+BtuwjuVfk/1739">TS</a>]

00:29:03   those issues [<a href="https://overcast.fm/+BtuwjuVfk/1743">TS</a>]

00:29:04   ten twenty times parsing every sentence about which powerbook I wanted to buy [<a href="https://overcast.fm/+BtuwjuVfk/1744">TS</a>]

00:29:08   and parsing every list of products in the different back of the magazine [<a href="https://overcast.fm/+BtuwjuVfk/1748">TS</a>]

00:29:14   catalogs for the best you know the best deal on some accessory in the new colony [<a href="https://overcast.fm/+BtuwjuVfk/1754">TS</a>]

00:29:18   hundred-number and giving your credit card and then ship it to you and you get [<a href="https://overcast.fm/+BtuwjuVfk/1758">TS</a>]

00:29:22   it like five days later that was the way though the tech world worked now it's [<a href="https://overcast.fm/+BtuwjuVfk/1762">TS</a>]

00:29:27   really different back then that was the magazine was not the only but almost the [<a href="https://overcast.fm/+BtuwjuVfk/1767">TS</a>]

00:29:31   only conduit for that information [<a href="https://overcast.fm/+BtuwjuVfk/1771">TS</a>]

00:29:33   people just did not see the destruction coming newspapers is classified at right [<a href="https://overcast.fm/+BtuwjuVfk/1773">TS</a>]

00:29:40   thing needed to buy like you need to run it you got a new apartment moving out of [<a href="https://overcast.fm/+BtuwjuVfk/1780">TS</a>]

00:29:46   town and by September you've got to find a new place to live with the only way to [<a href="https://overcast.fm/+BtuwjuVfk/1786">TS</a>]

00:29:50   do it was today to use a newspaper there was there was no plan B is it was [<a href="https://overcast.fm/+BtuwjuVfk/1790">TS</a>]

00:29:57   essentially a monopoly just because of the you know that they were the only [<a href="https://overcast.fm/+BtuwjuVfk/1797">TS</a>]

00:30:00   ones maybe there's a weekly I will say the one thing that I think was a sign in [<a href="https://overcast.fm/+BtuwjuVfk/1800">TS</a>]

00:30:05   hindsight of the magazine stuff on the part was all of those catalogs started [<a href="https://overcast.fm/+BtuwjuVfk/1805">TS</a>]

00:30:10   printing you know they they started doing all their money into cadillacs [<a href="https://overcast.fm/+BtuwjuVfk/1810">TS</a>]

00:30:14   like we're gonna print catalog in the mail order companies just became [<a href="https://overcast.fm/+BtuwjuVfk/1814">TS</a>]

00:30:17   catalogs and they they they took the hit on postage in hindsight I also think [<a href="https://overcast.fm/+BtuwjuVfk/1817">TS</a>]

00:30:23   they should just hired a couple of young editors to wrap enough content around it [<a href="https://overcast.fm/+BtuwjuVfk/1823">TS</a>]

00:30:27   to call it a magazine Mac warehouse magazine but and that actually really [<a href="https://overcast.fm/+BtuwjuVfk/1827">TS</a>]

00:30:32   put that was the first time I think this computer magazines really felt the pain [<a href="https://overcast.fm/+BtuwjuVfk/1832">TS</a>]

00:30:37   of [<a href="https://overcast.fm/+BtuwjuVfk/1837">TS</a>]

00:30:38   of their ad revenues going down was the catalogues were like a guaranteed seller [<a href="https://overcast.fm/+BtuwjuVfk/1838">TS</a>]

00:30:44   for them and then suddenly they would pull out and go back down to a couple of [<a href="https://overcast.fm/+BtuwjuVfk/1844">TS</a>]

00:30:47   pages because you know they would they would rent the list from Macworld and [<a href="https://overcast.fm/+BtuwjuVfk/1847">TS</a>]

00:30:52   then send everybody who gets macworld the catalog and it was cheaper and it [<a href="https://overcast.fm/+BtuwjuVfk/1852">TS</a>]

00:30:56   was less money for Macworld and that totally happened so that there were some [<a href="https://overcast.fm/+BtuwjuVfk/1856">TS</a>]

00:30:59   signs right that things were starting to break apart and computer readers are [<a href="https://overcast.fm/+BtuwjuVfk/1859">TS</a>]

00:31:03   always going to be the first one to embrace that new technology so I always [<a href="https://overcast.fm/+BtuwjuVfk/1863">TS</a>]

00:31:07   knew that they would be the ones to we would we would feel it first and we will [<a href="https://overcast.fm/+BtuwjuVfk/1867">TS</a>]

00:31:11   delete it [<a href="https://overcast.fm/+BtuwjuVfk/1871">TS</a>]

00:31:12   yeah and it's it's the same reason why ten fifteen years ago [<a href="https://overcast.fm/+BtuwjuVfk/1872">TS</a>]

00:31:20   blogs first started becoming a thing that so many of them were technology [<a href="https://overcast.fm/+BtuwjuVfk/1880">TS</a>]

00:31:27   focus adjusted unbelievably disproportionate number of them are [<a href="https://overcast.fm/+BtuwjuVfk/1887">TS</a>]

00:31:32   technology focus compared to the interests of the world at large because [<a href="https://overcast.fm/+BtuwjuVfk/1892">TS</a>]

00:31:37   the people who are enthusiastic about technology you were able to get up and [<a href="https://overcast.fm/+BtuwjuVfk/1897">TS</a>]

00:31:45   that's the story of my life which is a nice job at a publisher and so when I [<a href="https://overcast.fm/+BtuwjuVfk/1905">TS</a>]

00:31:51   wanted to experiment with blogs I couldn't really read about technology [<a href="https://overcast.fm/+BtuwjuVfk/1911">TS</a>]

00:31:53   because it was my day job so you know all those great tech blogs being founded [<a href="https://overcast.fm/+BtuwjuVfk/1913">TS</a>]

00:31:57   then and I didn't like a stupid TV blog which was great and it was early in the [<a href="https://overcast.fm/+BtuwjuVfk/1917">TS</a>]

00:32:00   days of blogging and I learned a lot but that was one of those funny things that [<a href="https://overcast.fm/+BtuwjuVfk/1920">TS</a>]

00:32:04   I ended up experimenting in all of these other areas because my employer wasn't [<a href="https://overcast.fm/+BtuwjuVfk/1924">TS</a>]

00:32:08   that interested in experimenting and who's there that's you know that's why [<a href="https://overcast.fm/+BtuwjuVfk/1928">TS</a>]

00:32:13   do so many side projects is four years my employer wasn't interested in trying [<a href="https://overcast.fm/+BtuwjuVfk/1933">TS</a>]

00:32:17   those things out there were there we're looking at where all the money was [<a href="https://overcast.fm/+BtuwjuVfk/1937">TS</a>]

00:32:20   coming from which is that that's the core of the innovator's dilemma right is [<a href="https://overcast.fm/+BtuwjuVfk/1940">TS</a>]

00:32:24   very hard to focus on something when there is this giant second money rain [<a href="https://overcast.fm/+BtuwjuVfk/1944">TS</a>]

00:32:27   for any let me take a break and thank for sponsoring the show [<a href="https://overcast.fm/+BtuwjuVfk/1947">TS</a>]

00:32:33   it is our good friends at pack place you guys know back please [<a href="https://overcast.fm/+BtuwjuVfk/1953">TS</a>]

00:32:37   online unrivaled unlimited backup for the mac and people write to me sometimes [<a href="https://overcast.fm/+BtuwjuVfk/1957">TS</a>]

00:32:45   there's unlimited what do you mean and I'm town yet whatever you've got [<a href="https://overcast.fm/+BtuwjuVfk/1965">TS</a>]

00:32:50   connected to you [<a href="https://overcast.fm/+BtuwjuVfk/1970">TS</a>]

00:32:50   you've got three terabyte drive 6 terabyte drive in its all filled up with [<a href="https://overcast.fm/+BtuwjuVfk/1970">TS</a>]

00:32:55   junk Backblaze will back it doesn't matter they don't charge extra if you [<a href="https://overcast.fm/+BtuwjuVfk/1975">TS</a>]

00:33:00   have more it just takes longer for the initial backup that's if there's a catch [<a href="https://overcast.fm/+BtuwjuVfk/1980">TS</a>]

00:33:04   that's it that if you've got six terabytes of stuff to back up well it's [<a href="https://overcast.fm/+BtuwjuVfk/1984">TS</a>]

00:33:08   going to take a long time to get a backup backup backup and then it just [<a href="https://overcast.fm/+BtuwjuVfk/1988">TS</a>]

00:33:12   everything else is incremental after that you just install back place on your [<a href="https://overcast.fm/+BtuwjuVfk/1992">TS</a>]

00:33:19   Mac I can't emphasize how some pluses install it you sign up for an account [<a href="https://overcast.fm/+BtuwjuVfk/1999">TS</a>]

00:33:23   you don't have to pay for a month free [<a href="https://overcast.fm/+BtuwjuVfk/2003">TS</a>]

00:33:27   try it out everything gets backed up and then what do you do from that point [<a href="https://overcast.fm/+BtuwjuVfk/2007">TS</a>]

00:33:31   forward to stay backed up nothing you just keep your Mac running and it runs [<a href="https://overcast.fm/+BtuwjuVfk/2011">TS</a>]

00:33:35   in the background and every once in awhile just uploads what's new [<a href="https://overcast.fm/+BtuwjuVfk/2015">TS</a>]

00:33:39   keeps everything they've got an iPhone app so that you can access your account [<a href="https://overcast.fm/+BtuwjuVfk/2019">TS</a>]

00:33:44   which will get you access to anything any of your files that are back-to-back [<a href="https://overcast.fm/+BtuwjuVfk/2024">TS</a>]

00:33:47   plays you can just grab them from the iPhone app at any time [<a href="https://overcast.fm/+BtuwjuVfk/2027">TS</a>]

00:33:52   email right there from your iPhone or whatever when you're away from your Mac [<a href="https://overcast.fm/+BtuwjuVfk/2032">TS</a>]

00:33:55   so it's got plenty of uses that are not just about catastrophic oh my God my [<a href="https://overcast.fm/+BtuwjuVfk/2035">TS</a>]

00:34:00   whole computer is broken [<a href="https://overcast.fm/+BtuwjuVfk/2040">TS</a>]

00:34:02   whole hard drive froze up I've got nothing I need to restore everything [<a href="https://overcast.fm/+BtuwjuVfk/2042">TS</a>]

00:34:06   they can deal with that but it's also useful for just restoring one file at a [<a href="https://overcast.fm/+BtuwjuVfk/2046">TS</a>]

00:34:11   time when you're on the road at somewhere else and you just need to grab [<a href="https://overcast.fm/+BtuwjuVfk/2051">TS</a>]

00:34:15   it could not be more useful either way when you do need a full thing if you [<a href="https://overcast.fm/+BtuwjuVfk/2055">TS</a>]

00:34:19   need your whole system restored you don't have to wait to download the whole [<a href="https://overcast.fm/+BtuwjuVfk/2059">TS</a>]

00:34:23   thing you can you can pay a little bit of money and put everything on a USB [<a href="https://overcast.fm/+BtuwjuVfk/2063">TS</a>]

00:34:28   hard drive and overnight it to you and then boom they are the next day with [<a href="https://overcast.fm/+BtuwjuVfk/2068">TS</a>]

00:34:32   hard drive with all of your stuff unbelievable peace of mind knowing [<a href="https://overcast.fm/+BtuwjuVfk/2072">TS</a>]

00:34:37   you've got everything backed up offline out of your house out of your office [<a href="https://overcast.fm/+BtuwjuVfk/2077">TS</a>]

00:34:42   where do you go to find out more I can't believe there's still people who listen [<a href="https://overcast.fm/+BtuwjuVfk/2082">TS</a>]

00:34:48   to the show [<a href="https://overcast.fm/+BtuwjuVfk/2088">TS</a>]

00:34:48   haven't signed up here's where you go go to Backblaze dot com slash daring [<a href="https://overcast.fm/+BtuwjuVfk/2088">TS</a>]

00:34:53   fireball you get a risk-free no credit card required trial just install it try [<a href="https://overcast.fm/+BtuwjuVfk/2093">TS</a>]

00:34:59   it I guarantee you you'll sign up and then after that here's what you pay you [<a href="https://overcast.fm/+BtuwjuVfk/2099">TS</a>]

00:35:02   pay five bucks a month per Mac that you're backing up that's it [<a href="https://overcast.fm/+BtuwjuVfk/2102">TS</a>]

00:35:07   five bucks a month everything backed up so my thanks to back place just a [<a href="https://overcast.fm/+BtuwjuVfk/2107">TS</a>]

00:35:13   tremendous tremendous service really I say that before I say it again I hope [<a href="https://overcast.fm/+BtuwjuVfk/2113">TS</a>]

00:35:17   they stop sponsoring the show because everybody who listens to the show signed [<a href="https://overcast.fm/+BtuwjuVfk/2117">TS</a>]

00:35:20   up for them at some point which brings me to a post you had on 66 colors this [<a href="https://overcast.fm/+BtuwjuVfk/2120">TS</a>]

00:35:30   week about sponsorship that in Goa which you say no other gatekeeper but me and [<a href="https://overcast.fm/+BtuwjuVfk/2130">TS</a>]

00:35:40   you wrote there one of the privileges of being an editor that before you don't [<a href="https://overcast.fm/+BtuwjuVfk/2140">TS</a>]

00:35:44   have to worry about that there really was a separation between editorial and [<a href="https://overcast.fm/+BtuwjuVfk/2144">TS</a>]

00:35:49   sales [<a href="https://overcast.fm/+BtuwjuVfk/2149">TS</a>]

00:35:49   you know that you just worried about you guys on the editorial side just worried [<a href="https://overcast.fm/+BtuwjuVfk/2149">TS</a>]

00:35:52   about where you gonna write about and yet to sell stuff that's old stuff and [<a href="https://overcast.fm/+BtuwjuVfk/2152">TS</a>]

00:35:55   you know in theory told that in theory they could have sold an ad that you guys [<a href="https://overcast.fm/+BtuwjuVfk/2155">TS</a>]

00:35:59   were you know some somehow uncomfortable with than you could have had a [<a href="https://overcast.fm/+BtuwjuVfk/2159">TS</a>]

00:36:03   discussion or whatever but for the most part you didn't need to worry about it [<a href="https://overcast.fm/+BtuwjuVfk/2163">TS</a>]

00:36:06   but now as one person publishing company [<a href="https://overcast.fm/+BtuwjuVfk/2166">TS</a>]

00:36:11   you do yeah there was a turns out there is a great luxury in being able to be an [<a href="https://overcast.fm/+BtuwjuVfk/2171">TS</a>]

00:36:16   editor at large organization and winsome that is selling me like we had a bunch [<a href="https://overcast.fm/+BtuwjuVfk/2176">TS</a>]

00:36:22   of like DVD Ripper apps that were you know spamming or forums and writing [<a href="https://overcast.fm/+BtuwjuVfk/2182">TS</a>]

00:36:29   these fake post native add posts about that were posing as how to use but it [<a href="https://overcast.fm/+BtuwjuVfk/2189">TS</a>]

00:36:34   was for their software industry awful gently stuff and we had the luxury of [<a href="https://overcast.fm/+BtuwjuVfk/2194">TS</a>]

00:36:38   being behind the scenes we would complain about that but we also the [<a href="https://overcast.fm/+BtuwjuVfk/2198">TS</a>]

00:36:40   luxury of saying hey guys it's not us [<a href="https://overcast.fm/+BtuwjuVfk/2200">TS</a>]

00:36:42   you know we have sales people they don't tell us what to write and we don't tell [<a href="https://overcast.fm/+BtuwjuVfk/2202">TS</a>]

00:36:45   them what to sell and when you are in my position and your position I mean you've [<a href="https://overcast.fm/+BtuwjuVfk/2205">TS</a>]

00:36:51   got right now I don't have anybody selling spots for me but that might [<a href="https://overcast.fm/+BtuwjuVfk/2211">TS</a>]

00:36:58   happen down the road [<a href="https://overcast.fm/+BtuwjuVfk/2218">TS</a>]

00:37:00   my recording dial me know you've got somebody said something about it still [<a href="https://overcast.fm/+BtuwjuVfk/2220">TS</a>]

00:37:05   small operations like you you get you and maybe Dave working on an ad sales [<a href="https://overcast.fm/+BtuwjuVfk/2225">TS</a>]

00:37:10   and and you know it comes to you you're the proprietor even if you've got [<a href="https://overcast.fm/+BtuwjuVfk/2230">TS</a>]

00:37:13   somebody selling for you and with podcasts like this when I have somebody [<a href="https://overcast.fm/+BtuwjuVfk/2233">TS</a>]

00:37:16   to lean on my podcaster you do when you've got your the proprietor [<a href="https://overcast.fm/+BtuwjuVfk/2236">TS</a>]

00:37:21   even if you've got somebody selling it and you have to make that decision you [<a href="https://overcast.fm/+BtuwjuVfk/2241">TS</a>]

00:37:23   have to say is okay and and so even if it's not you know every ad is not a [<a href="https://overcast.fm/+BtuwjuVfk/2243">TS</a>]

00:37:31   personal endorsement and you can't have somebody say that to me and I wrote [<a href="https://overcast.fm/+BtuwjuVfk/2251">TS</a>]

00:37:35   about it [<a href="https://overcast.fm/+BtuwjuVfk/2255">TS</a>]

00:37:35   posts like i dont another developer but I know I can look at a developer service [<a href="https://overcast.fm/+BtuwjuVfk/2255">TS</a>]

00:37:41   or tool and say that's too seems good to me that seems on the up-and-up it's [<a href="https://overcast.fm/+BtuwjuVfk/2261">TS</a>]

00:37:44   worth it if it's with the audience yeah you can't have you can't have it like I [<a href="https://overcast.fm/+BtuwjuVfk/2264">TS</a>]

00:37:47   know it sounds great that you would only take a sponsorship from a service or [<a href="https://overcast.fm/+BtuwjuVfk/2267">TS</a>]

00:37:52   product that you actually use and the deck for a while maybe they still even [<a href="https://overcast.fm/+BtuwjuVfk/2272">TS</a>]

00:37:58   say that but then with the decades of big 30 site network and its not that [<a href="https://overcast.fm/+BtuwjuVfk/2278">TS</a>]

00:38:02   hard to say that somebody somewhere in the network is using this thing but when [<a href="https://overcast.fm/+BtuwjuVfk/2282">TS</a>]

00:38:07   it's just you and it's just me I can't do that now and and it's not even fair [<a href="https://overcast.fm/+BtuwjuVfk/2287">TS</a>]

00:38:11   like I used BB code something up I used when I accept a sponsorship from Kota of [<a href="https://overcast.fm/+BtuwjuVfk/2291">TS</a>]

00:38:19   course I would code is an amazing out from a great company and in theory I [<a href="https://overcast.fm/+BtuwjuVfk/2299">TS</a>]

00:38:24   maybe someday I would use it as my criteria is is this something that I [<a href="https://overcast.fm/+BtuwjuVfk/2304">TS</a>]

00:38:29   would recommend because I use it that that criteria isn't too limiting is this [<a href="https://overcast.fm/+BtuwjuVfk/2309">TS</a>]

00:38:35   something that I would recommend readers investigate and consider yes absolutely [<a href="https://overcast.fm/+BtuwjuVfk/2315">TS</a>]

00:38:40   that's right criteria and has to cross it has a little harder to define but it [<a href="https://overcast.fm/+BtuwjuVfk/2320">TS</a>]

00:38:45   has to cross that level to be [<a href="https://overcast.fm/+BtuwjuVfk/2325">TS</a>]

00:38:48   something you feel comfortable on one level it's just to be comfortable with [<a href="https://overcast.fm/+BtuwjuVfk/2328">TS</a>]

00:38:52   it and say I think this is a legitimate product all that again I don't wanna [<a href="https://overcast.fm/+BtuwjuVfk/2332">TS</a>]

00:38:55   throw the guys under the bus who did that sponsorship of the fact it and they [<a href="https://overcast.fm/+BtuwjuVfk/2335">TS</a>]

00:38:58   have a story and I think part of the problem is a language barrier and [<a href="https://overcast.fm/+BtuwjuVfk/2338">TS</a>]

00:39:01   although I'm skeptical of that product and tell iris products including iOS [<a href="https://overcast.fm/+BtuwjuVfk/2341">TS</a>]

00:39:06   computer virus that seems really shady to me and they have you know again they [<a href="https://overcast.fm/+BtuwjuVfk/2346">TS</a>]

00:39:12   have a marketing story that I think they're not telling effectively but the [<a href="https://overcast.fm/+BtuwjuVfk/2352">TS</a>]

00:39:15   bottom line was I don't believe in iOS antivirus I don't think that's a thing [<a href="https://overcast.fm/+BtuwjuVfk/2355">TS</a>]

00:39:19   and I don't think I think my audience doesn't think that's the thing and I'm [<a href="https://overcast.fm/+BtuwjuVfk/2359">TS</a>]

00:39:22   skeptical about Mac antivirus but at least I'm a little more open minded [<a href="https://overcast.fm/+BtuwjuVfk/2362">TS</a>]

00:39:25   about that and so when it when I posted this thing which you know I didn't I [<a href="https://overcast.fm/+BtuwjuVfk/2365">TS</a>]

00:39:31   didn't read the stuff closely when I gotta cuz I was traveling and I put it [<a href="https://overcast.fm/+BtuwjuVfk/2371">TS</a>]

00:39:34   up in like before as I was going out the door and then people started saying what [<a href="https://overcast.fm/+BtuwjuVfk/2374">TS</a>]

00:39:39   the hell is this and I you know I didn't have an answer for them and that was [<a href="https://overcast.fm/+BtuwjuVfk/2379">TS</a>]

00:39:44   that moment you know if i dont can't conceive of somebody asking me and me [<a href="https://overcast.fm/+BtuwjuVfk/2384">TS</a>]

00:39:50   having an answer that's probably not a product as if I'm not comfortable [<a href="https://overcast.fm/+BtuwjuVfk/2390">TS</a>]

00:39:53   standing by it to that point not saying I tried it not like it but I think this [<a href="https://overcast.fm/+BtuwjuVfk/2393">TS</a>]

00:39:57   is a reasonable reasonable person would think that this product is interesting [<a href="https://overcast.fm/+BtuwjuVfk/2397">TS</a>]

00:40:01   and you should check it out that that to me would be the difference and so you [<a href="https://overcast.fm/+BtuwjuVfk/2401">TS</a>]

00:40:07   know while sitting in the passenger seat of my car i didnt blew up while I drove [<a href="https://overcast.fm/+BtuwjuVfk/2407">TS</a>]

00:40:11   the first leg of the second leg and I opened up my phone unlike OG's and in [<a href="https://overcast.fm/+BtuwjuVfk/2411">TS</a>]

00:40:16   the course of an hour I responded to the tweets about it look more at at at at [<a href="https://overcast.fm/+BtuwjuVfk/2416">TS</a>]

00:40:23   the company's responses thought about it a little bit and then I actually opened [<a href="https://overcast.fm/+BtuwjuVfk/2423">TS</a>]

00:40:29   up you know I transmit for iOS and edited the include file for the sponsor [<a href="https://overcast.fm/+BtuwjuVfk/2429">TS</a>]

00:40:33   my server and I took it out and i deleted their post and I posted a tweet [<a href="https://overcast.fm/+BtuwjuVfk/2433">TS</a>]

00:40:37   about it and I sent an email to the guy saying look I'm gonna get a refund your [<a href="https://overcast.fm/+BtuwjuVfk/2437">TS</a>]

00:40:40   money but I'm not going to I'm not gonna run the ad cause I'm not comfortable [<a href="https://overcast.fm/+BtuwjuVfk/2440">TS</a>]

00:40:43   with it my audience is comfortable with it and actually got a text from Lex [<a href="https://overcast.fm/+BtuwjuVfk/2443">TS</a>]

00:40:48   Friedman saying what it what if I what if I sell that spot for you I said sure [<a href="https://overcast.fm/+BtuwjuVfk/2448">TS</a>]

00:40:54   go ahead [<a href="https://overcast.fm/+BtuwjuVfk/2454">TS</a>]

00:40:54   you want to sell it and he did and I posted the new ad all all from sitting [<a href="https://overcast.fm/+BtuwjuVfk/2454">TS</a>]

00:41:00   in the [<a href="https://overcast.fm/+BtuwjuVfk/2460">TS</a>]

00:41:00   passenger seat of my car my phone which is a pretty fun like technology story [<a href="https://overcast.fm/+BtuwjuVfk/2460">TS</a>]

00:41:04   but but yeah it was it was educational I couldn't run and hide behind the sales [<a href="https://overcast.fm/+BtuwjuVfk/2464">TS</a>]

00:41:11   people and you're you're in the exact same boat and Jim Dalrymple is in the [<a href="https://overcast.fm/+BtuwjuVfk/2471">TS</a>]

00:41:15   same boat all of us who are out here doing this thing we aren't we aren't [<a href="https://overcast.fm/+BtuwjuVfk/2475">TS</a>]

00:41:20   insulated like so we have to make different rules and and there is an [<a href="https://overcast.fm/+BtuwjuVfk/2480">TS</a>]

00:41:23   expectation that some people have that when we read an ad on podcaster or post [<a href="https://overcast.fm/+BtuwjuVfk/2483">TS</a>]

00:41:28   a sponsor on our sites that it's a personal endorsement and what I will say [<a href="https://overcast.fm/+BtuwjuVfk/2488">TS</a>]

00:41:32   is if I have used the product I will and I want to talk about that I will talk [<a href="https://overcast.fm/+BtuwjuVfk/2492">TS</a>]

00:41:36   about it but you're not your money doesn't buy my personal endorsement my [<a href="https://overcast.fm/+BtuwjuVfk/2496">TS</a>]

00:41:40   personal endorsement can't be for sale that's the flip side of the family is [<a href="https://overcast.fm/+BtuwjuVfk/2500">TS</a>]

00:41:44   impractical to try every product and not every product is for you even though you [<a href="https://overcast.fm/+BtuwjuVfk/2504">TS</a>]

00:41:47   know what's good [<a href="https://overcast.fm/+BtuwjuVfk/2507">TS</a>]

00:41:48   the flip side is I want the freedom to evaluate every product that I want to [<a href="https://overcast.fm/+BtuwjuVfk/2508">TS</a>]

00:41:52   and if I'm selling evaluations that calls the whole thing into questions you [<a href="https://overcast.fm/+BtuwjuVfk/2512">TS</a>]

00:41:57   have to you know those rules are very different than if you're in a big [<a href="https://overcast.fm/+BtuwjuVfk/2517">TS</a>]

00:42:00   editorial organization we still have to kind of come up with the rules and tried [<a href="https://overcast.fm/+BtuwjuVfk/2520">TS</a>]

00:42:03   to disclose them to your audience as best you can I think but it was a good [<a href="https://overcast.fm/+BtuwjuVfk/2523">TS</a>]

00:42:07   lesson for me I'll tell you that antivirus falls into it interesting [<a href="https://overcast.fm/+BtuwjuVfk/2527">TS</a>]

00:42:13   crevice it's a close call and and I would say that the sibling antivirus our [<a href="https://overcast.fm/+BtuwjuVfk/2533">TS</a>]

00:42:22   system clean up utilities oh yeah yeah and I don't think I've ever taken a [<a href="https://overcast.fm/+BtuwjuVfk/2542">TS</a>]

00:42:32   sponsorship for a antivirus because I really do believe strongly that you not [<a href="https://overcast.fm/+BtuwjuVfk/2552">TS</a>]

00:42:39   only don't need it on a Mac but you actually caught typically cause more [<a href="https://overcast.fm/+BtuwjuVfk/2559">TS</a>]

00:42:43   harm than good [<a href="https://overcast.fm/+BtuwjuVfk/2563">TS</a>]

00:42:44   really do believe that and you know for iOS that even more so I think it's at [<a href="https://overcast.fm/+BtuwjuVfk/2564">TS</a>]

00:42:50   that point you're talking about snake oil [<a href="https://overcast.fm/+BtuwjuVfk/2570">TS</a>]

00:42:52   now there's possible you know I don't know the case of this month so you're [<a href="https://overcast.fm/+BtuwjuVfk/2572">TS</a>]

00:42:56   talking about it possible that you could use something on iOS that would have [<a href="https://overcast.fm/+BtuwjuVfk/2576">TS</a>]

00:43:01   something to do with antivirus where you're scanning email attachments [<a href="https://overcast.fm/+BtuwjuVfk/2581">TS</a>]

00:43:05   somehow I think that's what they're doing is this attachment in your email [<a href="https://overcast.fm/+BtuwjuVfk/2585">TS</a>]

00:43:08   and maybe in your Dropbox or stuff like that right [<a href="https://overcast.fm/+BtuwjuVfk/2588">TS</a>]

00:43:11   viruses but it's not going to affect your your iOS device right it's not so [<a href="https://overcast.fm/+BtuwjuVfk/2591">TS</a>]

00:43:15   hard for me to come up with a what if scenario where it would have some actual [<a href="https://overcast.fm/+BtuwjuVfk/2595">TS</a>]

00:43:19   practical utility in theory but I don't see how it exactly it's not actually [<a href="https://overcast.fm/+BtuwjuVfk/2599">TS</a>]

00:43:25   doing anti piracy at the system level on iOS like what you think of traditional [<a href="https://overcast.fm/+BtuwjuVfk/2605">TS</a>]

00:43:29   and simplified a marketing message and its protect your right your iPhone and [<a href="https://overcast.fm/+BtuwjuVfk/2609">TS</a>]

00:43:32   that's not right and that's that's I think that's where a lot of this this [<a href="https://overcast.fm/+BtuwjuVfk/2612">TS</a>]

00:43:36   comes from and they clean up utilities are to me it's a little bit more like [<a href="https://overcast.fm/+BtuwjuVfk/2616">TS</a>]

00:43:42   the antivirus to me is a little bit more on the dark side of the gray area and [<a href="https://overcast.fm/+BtuwjuVfk/2622">TS</a>]

00:43:46   the cleanup utilities are little bit more on the light side but I have have [<a href="https://overcast.fm/+BtuwjuVfk/2626">TS</a>]

00:43:50   have had sponsors who run you know clean up utilities and I think it's been [<a href="https://overcast.fm/+BtuwjuVfk/2630">TS</a>]

00:43:55   awhile I remember somebody on Twitter one time just you know they weren't [<a href="https://overcast.fm/+BtuwjuVfk/2635">TS</a>]

00:43:59   being antagonistic they weren't trying to to to jab me but it was an honest [<a href="https://overcast.fm/+BtuwjuVfk/2639">TS</a>]

00:44:03   question nearly do you use this would you recommend it and I remember thinking [<a href="https://overcast.fm/+BtuwjuVfk/2643">TS</a>]

00:44:07   like probably not and I kind of felt a little like I didn't take the [<a href="https://overcast.fm/+BtuwjuVfk/2647">TS</a>]

00:44:12   sponsorship back and I don't quite regret it but it was closest I've ever [<a href="https://overcast.fm/+BtuwjuVfk/2652">TS</a>]

00:44:16   come because I wasn't sure because I don't think a lot of that stuff is all [<a href="https://overcast.fm/+BtuwjuVfk/2656">TS</a>]

00:44:20   that useful either I feel like part of the genius of the OS 10 system design is [<a href="https://overcast.fm/+BtuwjuVfk/2660">TS</a>]

00:44:28   that you don't typically get the system doesn't degrade over time did happen [<a href="https://overcast.fm/+BtuwjuVfk/2668">TS</a>]

00:44:35   with classic Mac OS in if you weren't careful they want a Mac I mean so many [<a href="https://overcast.fm/+BtuwjuVfk/2675">TS</a>]

00:44:42   of these things happen because it's like we have a problem with an injury product [<a href="https://overcast.fm/+BtuwjuVfk/2682">TS</a>]

00:44:45   we need products and they can't really do much but they want to have that that [<a href="https://overcast.fm/+BtuwjuVfk/2685">TS</a>]

00:44:50   spread of products and so they come out with one although you know clean up [<a href="https://overcast.fm/+BtuwjuVfk/2690">TS</a>]

00:44:54   especially with SSDs there's totally and they may be out there but it's totally a [<a href="https://overcast.fm/+BtuwjuVfk/2694">TS</a>]

00:44:58   good case to be made for clean that's doing smart things like you got [<a href="https://overcast.fm/+BtuwjuVfk/2698">TS</a>]

00:45:01   preferences from [<a href="https://overcast.fm/+BtuwjuVfk/2701">TS</a>]

00:45:02   apps from 2004 that you that you migrated and you've got duplicate files [<a href="https://overcast.fm/+BtuwjuVfk/2702">TS</a>]

00:45:07   in all these different places and you get iTunes Match turned on but like so I [<a href="https://overcast.fm/+BtuwjuVfk/2707">TS</a>]

00:45:11   could save a lot of space by deleting your music folder stuff like that there [<a href="https://overcast.fm/+BtuwjuVfk/2711">TS</a>]

00:45:17   there is an argument to be made but you're right then you get into details [<a href="https://overcast.fm/+BtuwjuVfk/2717">TS</a>]

00:45:21   until I can do I really believe in this particular product enough to not enough [<a href="https://overcast.fm/+BtuwjuVfk/2721">TS</a>]

00:45:25   to endorse it but enough to expose my audience to it that cause there is there [<a href="https://overcast.fm/+BtuwjuVfk/2725">TS</a>]

00:45:29   is some understanding between between us and our audiences that some of the stuff [<a href="https://overcast.fm/+BtuwjuVfk/2729">TS</a>]

00:45:35   going to be vetted at least right on the up-and-up right not necessarily we [<a href="https://overcast.fm/+BtuwjuVfk/2735">TS</a>]

00:45:40   endorse it news personally but it's on the up and up and I i think thats right [<a href="https://overcast.fm/+BtuwjuVfk/2740">TS</a>]

00:45:44   I think they should expect that from us that the next date all the way back to [<a href="https://overcast.fm/+BtuwjuVfk/2744">TS</a>]

00:45:51   next but that the cocoa preferences system is so braindead super simple it's [<a href="https://overcast.fm/+BtuwjuVfk/2751">TS</a>]

00:45:58   you know it's not genius because it's this complicated genius system it's [<a href="https://overcast.fm/+BtuwjuVfk/2758">TS</a>]

00:46:02   genius because just simple it's like one of the simplest stupidest things they [<a href="https://overcast.fm/+BtuwjuVfk/2762">TS</a>]

00:46:08   could do where each app has a unique identifier and they just use domain name [<a href="https://overcast.fm/+BtuwjuVfk/2768">TS</a>]

00:46:13   so like you know like bare-bones its com dot bare-bones . BBEdit yeah . plist [<a href="https://overcast.fm/+BtuwjuVfk/2773">TS</a>]

00:46:21   file goes in your library preferences folder and it's guaranteed to be unique [<a href="https://overcast.fm/+BtuwjuVfk/2781">TS</a>]

00:46:26   because that domain name belongs to bare bones that they get to control that you [<a href="https://overcast.fm/+BtuwjuVfk/2786">TS</a>]

00:46:30   know there's com dot Apple . male for male and it's just a file and the app [<a href="https://overcast.fm/+BtuwjuVfk/2790">TS</a>]

00:46:36   reads from that file and your preferences and if you delete BBEdit and [<a href="https://overcast.fm/+BtuwjuVfk/2796">TS</a>]

00:46:42   that com dot bare-bones . you to delete the app that files is sitting there it's [<a href="https://overcast.fm/+BtuwjuVfk/2802">TS</a>]

00:46:47   only a couple hundred kilobytes and it never gets in the way it's not like a [<a href="https://overcast.fm/+BtuwjuVfk/2807">TS</a>]

00:46:51   database that's getting gummed up it's just a file in the folder in your you [<a href="https://overcast.fm/+BtuwjuVfk/2811">TS</a>]

00:46:56   know there is no harm so if you've tried fifty different text editors and then [<a href="https://overcast.fm/+BtuwjuVfk/2816">TS</a>]

00:47:01   settled on one those 49 preferences files in your preferences folder don't [<a href="https://overcast.fm/+BtuwjuVfk/2821">TS</a>]

00:47:05   slow a damn thing down [<a href="https://overcast.fm/+BtuwjuVfk/2825">TS</a>]

00:47:07   know it's gonna be when you get adobe cs4 and cs5 cs6 in there or on the other [<a href="https://overcast.fm/+BtuwjuVfk/2827">TS</a>]

00:47:12   hand like something like well I never use GarageBand so I delete the garage [<a href="https://overcast.fm/+BtuwjuVfk/2832">TS</a>]

00:47:15   band that man has a four hundred mega loops and loops yeah there's there's so [<a href="https://overcast.fm/+BtuwjuVfk/2835">TS</a>]

00:47:23   there's like a huge Application Support folder relatively huge compared to most [<a href="https://overcast.fm/+BtuwjuVfk/2843">TS</a>]

00:47:28   ads that you know and again if you're on an SSD and space is at a premium because [<a href="https://overcast.fm/+BtuwjuVfk/2848">TS</a>]

00:47:33   you know like the default SSD is still a 256 gigabytes you could save some [<a href="https://overcast.fm/+BtuwjuVfk/2853">TS</a>]

00:47:39   serious space and it's hidden away now that the library folders invisible by [<a href="https://overcast.fm/+BtuwjuVfk/2859">TS</a>]

00:47:45   the fall [<a href="https://overcast.fm/+BtuwjuVfk/2865">TS</a>]

00:47:46   foremost you know 44 new user accounts it's not something you know I can see [<a href="https://overcast.fm/+BtuwjuVfk/2866">TS</a>]

00:47:53   how a cleaning utility could actually help like a typical user if it was [<a href="https://overcast.fm/+BtuwjuVfk/2873">TS</a>]

00:47:57   carefully written you know but it's a borderline call can I tell you about my [<a href="https://overcast.fm/+BtuwjuVfk/2877">TS</a>]

00:48:02   favorite my favorite preference joke at Adobe of course there is in mind me [<a href="https://overcast.fm/+BtuwjuVfk/2882">TS</a>]

00:48:12   being yours too I don't know in my user library folder so guilty / library [<a href="https://overcast.fm/+BtuwjuVfk/2892">TS</a>]

00:48:17   there's a folder the Application Support folder right which is where you're [<a href="https://overcast.fm/+BtuwjuVfk/2897">TS</a>]

00:48:21   supposed to read all your folders I reread your preference files I also have [<a href="https://overcast.fm/+BtuwjuVfk/2901">TS</a>]

00:48:25   a folder in my library called application support / Adobe / Acrobat as [<a href="https://overcast.fm/+BtuwjuVfk/2905">TS</a>]

00:48:32   the name of the folder I don't even know that I didn't even know that was allowed [<a href="https://overcast.fm/+BtuwjuVfk/2912">TS</a>]

00:48:39   to have / as in a in a folder named but somehow they did it [<a href="https://overcast.fm/+BtuwjuVfk/2919">TS</a>]

00:48:43   you magnificent bastard who did it and I just makes me want to delete it and yet [<a href="https://overcast.fm/+BtuwjuVfk/2923">TS</a>]

00:48:49   every time I see it it just makes me laugh like how incompetent is that good [<a href="https://overcast.fm/+BtuwjuVfk/2929">TS</a>]

00:48:55   job here in the Application Support folder totally nailed it [<a href="https://overcast.fm/+BtuwjuVfk/2935">TS</a>]

00:49:00   screenshot it's it's super nerdy [<a href="https://overcast.fm/+BtuwjuVfk/2940">TS</a>]

00:49:06   but that was actually went when when the next acquisition was made and where we [<a href="https://overcast.fm/+BtuwjuVfk/2946">TS</a>]

00:49:18   gonna make one operating system with the best of everything one of the problems [<a href="https://overcast.fm/+BtuwjuVfk/2958">TS</a>]

00:49:23   was next was a traditional UNIX system that uses / as the directory separator [<a href="https://overcast.fm/+BtuwjuVfk/2963">TS</a>]

00:49:29   so / was not a backslash but you know / was something that you couldn't put into [<a href="https://overcast.fm/+BtuwjuVfk/2969">TS</a>]

00:49:36   a file named her folder named you try to type it would give you a minus or [<a href="https://overcast.fm/+BtuwjuVfk/2976">TS</a>]

00:49:41   something right but HFS Apple disc format where circus oh well whatever HFS [<a href="https://overcast.fm/+BtuwjuVfk/2981">TS</a>]

00:49:52   used system file system used a colon colon was the separate raids are you [<a href="https://overcast.fm/+BtuwjuVfk/2992">TS</a>]

00:49:58   couldn't type of colon in a name so you could type slashes and sauce you know [<a href="https://overcast.fm/+BtuwjuVfk/2998">TS</a>]

00:50:02   like a publication you might preach [<a href="https://overcast.fm/+BtuwjuVfk/3002">TS</a>]

00:50:04   issue of a newspaper a weekly newspaper I think maybe we did you know it would [<a href="https://overcast.fm/+BtuwjuVfk/3004">TS</a>]

00:50:13   be like you know month / week month or year / month / date and so we had all [<a href="https://overcast.fm/+BtuwjuVfk/3013">TS</a>]

00:50:22   these things that slashes in the actual file names and there was seem like [<a href="https://overcast.fm/+BtuwjuVfk/3022">TS</a>]

00:50:30   something's gotta give here but there was a white paper he wrote it but I met [<a href="https://overcast.fm/+BtuwjuVfk/3030">TS</a>]

00:50:37   him [<a href="https://overcast.fm/+BtuwjuVfk/3037">TS</a>]

00:50:37   there's an ex engineer wrote a white papers figuring out a way to is [<a href="https://overcast.fm/+BtuwjuVfk/3037">TS</a>]

00:50:41   conveniently solve it [<a href="https://overcast.fm/+BtuwjuVfk/3041">TS</a>]

00:50:42   bottom line you know the bottom line the penalty we had to pay is that you can't [<a href="https://overcast.fm/+BtuwjuVfk/3042">TS</a>]

00:50:48   have a colon or a slashing funding for real but you can look it looks like you [<a href="https://overcast.fm/+BtuwjuVfk/3048">TS</a>]

00:50:54   have a slash in filename it somehow is fake like when it looks like you're / in [<a href="https://overcast.fm/+BtuwjuVfk/3054">TS</a>]

00:51:00   a filename it's not a slash of it but it all worked out it actually did work out [<a href="https://overcast.fm/+BtuwjuVfk/3060">TS</a>]

00:51:07   we had we had that we have a catastrophe where we we we did that we at some point [<a href="https://overcast.fm/+BtuwjuVfk/3067">TS</a>]

00:51:12   at Macworld changed our founding form it used to be the volume number in the [<a href="https://overcast.fm/+BtuwjuVfk/3072">TS</a>]

00:51:17   issue numbers so it'd be like 16 / 04 and that was the whatever that was April [<a href="https://overcast.fm/+BtuwjuVfk/3077">TS</a>]

00:51:24   of cd4 + 16 Friday April 2000 issue and when I was 10 and we moved in Malta [<a href="https://overcast.fm/+BtuwjuVfk/3084">TS</a>]

00:51:33   dashes because we are afraid there was a period where I was 10 would not let you [<a href="https://overcast.fm/+BtuwjuVfk/3093">TS</a>]

00:51:37   input the / it would it would transmog refine it on the fly to a dash dash is [<a href="https://overcast.fm/+BtuwjuVfk/3097">TS</a>]

00:51:43   where dangerous and to this day my scripts I have to do a lot of you know [<a href="https://overcast.fm/+BtuwjuVfk/3103">TS</a>]

00:51:47   POSIX path stuff because if you get if you get an alias in the Finder it comes [<a href="https://overcast.fm/+BtuwjuVfk/3107">TS</a>]

00:51:54   in with colon delimited and then there are other tools that wanted as a as a as [<a href="https://overcast.fm/+BtuwjuVfk/3114">TS</a>]

00:51:59   a UNIX path of POSIX path and you have to do like POSIX pass path of alias in [<a href="https://overcast.fm/+BtuwjuVfk/3119">TS</a>]

00:52:05   order to get it in the right format so that you can you can send it to a script [<a href="https://overcast.fm/+BtuwjuVfk/3125">TS</a>]

00:52:08   or something [<a href="https://overcast.fm/+BtuwjuVfk/3128">TS</a>]

00:52:09   yeah I don't think anybody is is more familiar with the crazy rules over how [<a href="https://overcast.fm/+BtuwjuVfk/3129">TS</a>]

00:52:15   to specify HFS versus you passed than anybody's really Apple script it's why [<a href="https://overcast.fm/+BtuwjuVfk/3135">TS</a>]

00:52:22   is this not working right [<a href="https://overcast.fm/+BtuwjuVfk/3142">TS</a>]

00:52:24   now it needs to be in a UNIX [<a href="https://overcast.fm/+BtuwjuVfk/3144">TS</a>]

00:52:27   inevitably without a script boy we are in the weeds now you you used to shell [<a href="https://overcast.fm/+BtuwjuVfk/3147">TS</a>]

00:52:34   script which is an incredible Boone Apple script to be able to fire off a [<a href="https://overcast.fm/+BtuwjuVfk/3154">TS</a>]

00:52:38   unix script and get a result that it's great but if you're using something in [<a href="https://overcast.fm/+BtuwjuVfk/3158">TS</a>]

00:52:44   the Finder UNIX shell script doesn't understand those Collins so you need to [<a href="https://overcast.fm/+BtuwjuVfk/3164">TS</a>]

00:52:48   convert it and then you sent it off and so that yeah that happens all the time [<a href="https://overcast.fm/+BtuwjuVfk/3168">TS</a>]

00:52:54   yeah I do that with markdown actually that that was one of the things I would [<a href="https://overcast.fm/+BtuwjuVfk/3174">TS</a>]

00:53:01   always do is i'd like grab something in return marked down and get the results [<a href="https://overcast.fm/+BtuwjuVfk/3181">TS</a>]

00:53:05   back that you got to get the right to wear what we talked about before file [<a href="https://overcast.fm/+BtuwjuVfk/3185">TS</a>]

00:53:11   system well all days next couple sponsors sponsored conflicts I think [<a href="https://overcast.fm/+BtuwjuVfk/3191">TS</a>]

00:53:23   that's where ya i think thats probably I remember in the early days of doin [<a href="https://overcast.fm/+BtuwjuVfk/3203">TS</a>]

00:53:28   sponsorships during fireball weekly one that I was telling myself the first [<a href="https://overcast.fm/+BtuwjuVfk/3208">TS</a>]

00:53:38   conflict I can remember having was in this is the time to remember it for a [<a href="https://overcast.fm/+BtuwjuVfk/3218">TS</a>]

00:53:42   brief period there was some controversy over app bundles oh yeah yeah definitely [<a href="https://overcast.fm/+BtuwjuVfk/3222">TS</a>]

00:53:47   you know like those you would like and I [<a href="https://overcast.fm/+BtuwjuVfk/3227">TS</a>]

00:53:55   come out sort of against him as sort of devaluing software at least the extreme [<a href="https://overcast.fm/+BtuwjuVfk/3235">TS</a>]

00:54:00   ones really getting you know an inordinate amount of software for a [<a href="https://overcast.fm/+BtuwjuVfk/3240">TS</a>]

00:54:04   seemingly absurd low price and then a bundle wanted to sponsor them fireball [<a href="https://overcast.fm/+BtuwjuVfk/3244">TS</a>]

00:54:10   and I don't know I was very active member which bundle it was but I was [<a href="https://overcast.fm/+BtuwjuVfk/3250">TS</a>]

00:54:17   very conflicted because I felt like on the one hand I've just written against [<a href="https://overcast.fm/+BtuwjuVfk/3257">TS</a>]

00:54:21   them but on the other hand you know it's a good deal it is what it is you know [<a href="https://overcast.fm/+BtuwjuVfk/3261">TS</a>]

00:54:26   and nobody you know it's not like the bundles were putting these absent the [<a href="https://overcast.fm/+BtuwjuVfk/3266">TS</a>]

00:54:29   bundles without their permission was you know i think im wind up going with it I [<a href="https://overcast.fm/+BtuwjuVfk/3269">TS</a>]

00:54:37   did it I took it because I thought you know it's in some sense you you have to [<a href="https://overcast.fm/+BtuwjuVfk/3277">TS</a>]

00:54:46   be the publisher you know every publication there never really was a [<a href="https://overcast.fm/+BtuwjuVfk/3286">TS</a>]

00:54:50   wall between editorial and advertising even a big organization it might have [<a href="https://overcast.fm/+BtuwjuVfk/3290">TS</a>]

00:54:55   seemed like a wall in the trenches yes but eventually you work up the check the [<a href="https://overcast.fm/+BtuwjuVfk/3295">TS</a>]

00:55:01   chain and there's a person whose responsibility and are typically their [<a href="https://overcast.fm/+BtuwjuVfk/3301">TS</a>]

00:55:05   title was like publisher certainly newspaper industry that was the title is [<a href="https://overcast.fm/+BtuwjuVfk/3305">TS</a>]

00:55:09   somebody who is concerned with both things for me I mean that's what I was [<a href="https://overcast.fm/+BtuwjuVfk/3309">TS</a>]

00:55:14   said about my job is that i sat on that i sat on the top of the wall and as I [<a href="https://overcast.fm/+BtuwjuVfk/3314">TS</a>]

00:55:17   got to shield my people from the stuff that was happening on the other side of [<a href="https://overcast.fm/+BtuwjuVfk/3317">TS</a>]

00:55:20   the world's best I could but my boss was the president of the company and the [<a href="https://overcast.fm/+BtuwjuVfk/3320">TS</a>]

00:55:24   head of city was either the head of sales themselves or the head of sales [<a href="https://overcast.fm/+BtuwjuVfk/3324">TS</a>]

00:55:28   reported to them and at that level you know they were always conversations now [<a href="https://overcast.fm/+BtuwjuVfk/3328">TS</a>]

00:55:34   again my job was to kind of steer them in the right direction and protect my [<a href="https://overcast.fm/+BtuwjuVfk/3334">TS</a>]

00:55:37   people from it but you know ultimately yes if you have if you have a business [<a href="https://overcast.fm/+BtuwjuVfk/3337">TS</a>]

00:55:44   the business people are going to have demands that they're going to want to [<a href="https://overcast.fm/+BtuwjuVfk/3344">TS</a>]

00:55:47   make and then it becomes part of the game to negotiate and get things back in [<a href="https://overcast.fm/+BtuwjuVfk/3347">TS</a>]

00:55:52   a in a place that everybody can live with that is not you know for the [<a href="https://overcast.fm/+BtuwjuVfk/3352">TS</a>]

00:55:56   editorial side that is it was always part of my job at the top is harder you [<a href="https://overcast.fm/+BtuwjuVfk/3356">TS</a>]

00:56:01   know what you're saying it's like now it's all exposed this is it's this guy [<a href="https://overcast.fm/+BtuwjuVfk/3361">TS</a>]

00:56:04   here the guy you gotta you gotta do it you gotta you gotta make that decision [<a href="https://overcast.fm/+BtuwjuVfk/3364">TS</a>]

00:56:09   right but overall you know in seven years ish 78 years of selling weekly [<a href="https://overcast.fm/+BtuwjuVfk/3369">TS</a>]

00:56:18   sponsorships there have been very few times where it's come up i mean NNN [<a href="https://overcast.fm/+BtuwjuVfk/3378">TS</a>]

00:56:22   never even been very few times that I've had to reject a sponsor seems like they [<a href="https://overcast.fm/+BtuwjuVfk/3382">TS</a>]

00:56:27   know I'm hoping I'm hoping that actually is a part of this it's partly me and [<a href="https://overcast.fm/+BtuwjuVfk/3387">TS</a>]

00:56:34   it's also partly just in the environment that it's it's [<a href="https://overcast.fm/+BtuwjuVfk/3394">TS</a>]

00:56:38   I'm hoping it doesn't happen this was one out of like 16 [<a href="https://overcast.fm/+BtuwjuVfk/3398">TS</a>]

00:56:42   don't even know what twelve weeks 10 to 14 weeks something like that [<a href="https://overcast.fm/+BtuwjuVfk/3402">TS</a>]

00:56:46   well and like I said you I really do think that antivirus and cleaning [<a href="https://overcast.fm/+BtuwjuVfk/3406">TS</a>]

00:56:50   utilities are sort of especially in and I said darker side is the antivirus are [<a href="https://overcast.fm/+BtuwjuVfk/3410">TS</a>]

00:56:55   exception that there are can't think of any other topic you know it's sort of [<a href="https://overcast.fm/+BtuwjuVfk/3415">TS</a>]

00:57:01   advertiser that in that area well I could say I could see him again I don't [<a href="https://overcast.fm/+BtuwjuVfk/3421">TS</a>]

00:57:05   think I would come down on the side of not running out for them but you know [<a href="https://overcast.fm/+BtuwjuVfk/3425">TS</a>]

00:57:08   there are a lot of a lot of memes that go through our our community and our [<a href="https://overcast.fm/+BtuwjuVfk/3428">TS</a>]

00:57:12   audiences as they enter all interconnected right i the thing with [<a href="https://overcast.fm/+BtuwjuVfk/3432">TS</a>]

00:57:16   six colors when I see you post a link and I'm like well I could post a link to [<a href="https://overcast.fm/+BtuwjuVfk/3436">TS</a>]

00:57:19   that but everybody's reading John sites or do I even need to bother actually [<a href="https://overcast.fm/+BtuwjuVfk/3439">TS</a>]

00:57:22   just like to join LinkedIn page [<a href="https://overcast.fm/+BtuwjuVfk/3442">TS</a>]

00:57:23   think about it you know we are all kind of in the same ecosystem together and [<a href="https://overcast.fm/+BtuwjuVfk/3443">TS</a>]

00:57:29   there are some of the means that come out like there's the whole you know if [<a href="https://overcast.fm/+BtuwjuVfk/3449">TS</a>]

00:57:31   you're not paying for the product and then you're the you're what they're [<a href="https://overcast.fm/+BtuwjuVfk/3451">TS</a>]

00:57:34   selling and I could see something like that coming up where there's some [<a href="https://overcast.fm/+BtuwjuVfk/3454">TS</a>]

00:57:38   products that is going to sponsor you and what they're really wanting [<a href="https://overcast.fm/+BtuwjuVfk/3458">TS</a>]

00:57:41   obviously it's free and isn't it great and i could see people being like hey [<a href="https://overcast.fm/+BtuwjuVfk/3461">TS</a>]

00:57:45   that's you know that's no good there's this other developers trying to sell it [<a href="https://overcast.fm/+BtuwjuVfk/3465">TS</a>]

00:57:49   these guys are doing it free and they're just gonna get our information and all [<a href="https://overcast.fm/+BtuwjuVfk/3469">TS</a>]

00:57:51   that I could see scenario like that although it doesn't seem to have come up [<a href="https://overcast.fm/+BtuwjuVfk/3471">TS</a>]

00:57:55   up to now but I could I could see something like that that would be [<a href="https://overcast.fm/+BtuwjuVfk/3475">TS</a>]

00:57:57   unpopular with part of the community because it seems to be the kind of thing [<a href="https://overcast.fm/+BtuwjuVfk/3477">TS</a>]

00:58:04   that we all rail against like what you were saying about the app bundle but I [<a href="https://overcast.fm/+BtuwjuVfk/3484">TS</a>]

00:58:09   think it's encouraging that you haven't seen a lot of [<a href="https://overcast.fm/+BtuwjuVfk/3489">TS</a>]

00:58:11   that and it's and it's good but i i think it's worth you know this is so [<a href="https://overcast.fm/+BtuwjuVfk/3491">TS</a>]

00:58:15   inside baseball but I think it's worth people hearing that it's not like we [<a href="https://overcast.fm/+BtuwjuVfk/3495">TS</a>]

00:58:18   don't think about these issues and take them seriously and honestly I think [<a href="https://overcast.fm/+BtuwjuVfk/3498">TS</a>]

00:58:21   that's one of the downsides of the big organizations with the separation of [<a href="https://overcast.fm/+BtuwjuVfk/3501">TS</a>]

00:58:25   church and state is there's a clear message and I think people even get [<a href="https://overcast.fm/+BtuwjuVfk/3505">TS</a>]

00:58:28   trained to expected from everybody [<a href="https://overcast.fm/+BtuwjuVfk/3508">TS</a>]

00:58:30   which is you know we don't care like the editors of the ones you talk to have no [<a href="https://overcast.fm/+BtuwjuVfk/3510">TS</a>]

00:58:36   power [<a href="https://overcast.fm/+BtuwjuVfk/3516">TS</a>]

00:58:36   you never hear you never talk to the salespeople the organization doesn't [<a href="https://overcast.fm/+BtuwjuVfk/3516">TS</a>]

00:58:39   really care less if they were serious black eye for the organization and so [<a href="https://overcast.fm/+BtuwjuVfk/3519">TS</a>]

00:58:44   you know why even bother they're just gonna be crazy stuff against advertised [<a href="https://overcast.fm/+BtuwjuVfk/3524">TS</a>]

00:58:48   and with us you know we do take it seriously and that's no that's not true [<a href="https://overcast.fm/+BtuwjuVfk/3528">TS</a>]

00:58:51   that's not how we wanted to be i mean there's also reason that our sites don't [<a href="https://overcast.fm/+BtuwjuVfk/3531">TS</a>]

00:58:54   have junk all over them because that's crappy but some big organizations have [<a href="https://overcast.fm/+BtuwjuVfk/3534">TS</a>]

00:59:00   no problem [<a href="https://overcast.fm/+BtuwjuVfk/3540">TS</a>]

00:59:01   littering their sites with with junk Jay Rosen whose teaches journalism at NYU [<a href="https://overcast.fm/+BtuwjuVfk/3541">TS</a>]

00:59:07   and you know big presence in sort of the whole inside baseball world of online [<a href="https://overcast.fm/+BtuwjuVfk/3547">TS</a>]

00:59:15   journalism but I think he said I want to put words in his mouth but something to [<a href="https://overcast.fm/+BtuwjuVfk/3555">TS</a>]

00:59:19   the effect of if you work at a publication doesn't matter whether it's [<a href="https://overcast.fm/+BtuwjuVfk/3559">TS</a>]

00:59:23   print or online or both or whether it's new or old but if it's big enough you [<a href="https://overcast.fm/+BtuwjuVfk/3563">TS</a>]

00:59:29   know that it's not just like a one person but it's big and you can you can [<a href="https://overcast.fm/+BtuwjuVfk/3569">TS</a>]

00:59:32   be isolated and just concentrate on editorial if you don't understand the [<a href="https://overcast.fm/+BtuwjuVfk/3572">TS</a>]

00:59:37   business model of the publication years [<a href="https://overcast.fm/+BtuwjuVfk/3577">TS</a>]

00:59:41   screwed you're not you're not being responsible and you're probably screwed [<a href="https://overcast.fm/+BtuwjuVfk/3581">TS</a>]

00:59:45   it all the way he freezes you should quit your job which is probably a little [<a href="https://overcast.fm/+BtuwjuVfk/3585">TS</a>]

00:59:48   extreme but she's not wrong that you should you should understand why your [<a href="https://overcast.fm/+BtuwjuVfk/3588">TS</a>]

00:59:54   company does what it does and what decisions they're making and whether [<a href="https://overcast.fm/+BtuwjuVfk/3594">TS</a>]

00:59:57   they're good or not and you know i over the years I have been fortunate to work [<a href="https://overcast.fm/+BtuwjuVfk/3597">TS</a>]

01:00:03   with a bunch of incredibly talented people but what I will say is I was [<a href="https://overcast.fm/+BtuwjuVfk/3603">TS</a>]

01:00:08   always surprised at how some incredibly intelligent talented people [<a href="https://overcast.fm/+BtuwjuVfk/3608">TS</a>]

01:00:14   would have no conception about how parts of our business worked even though some [<a href="https://overcast.fm/+BtuwjuVfk/3614">TS</a>]

01:00:21   of that was communicated fairly clearly and some of that has to do with frame of [<a href="https://overcast.fm/+BtuwjuVfk/3621">TS</a>]

01:00:25   reference and some of that has to do with not wanting to hear it does if [<a href="https://overcast.fm/+BtuwjuVfk/3625">TS</a>]

01:00:28   you're trained as a journalist and you hear from the sales guys in the business [<a href="https://overcast.fm/+BtuwjuVfk/3628">TS</a>]

01:00:31   people it's very easy to put that in the box is like that's not my concern in [<a href="https://overcast.fm/+BtuwjuVfk/3631">TS</a>]

01:00:35   fact it's my duty tonight even pay attention to that the lowest surprise me [<a href="https://overcast.fm/+BtuwjuVfk/3635">TS</a>]

01:00:38   that I would hear even up to the end and one of the things rosen points out to is [<a href="https://overcast.fm/+BtuwjuVfk/3638">TS</a>]

01:00:43   that you need to know the difference between what product people refer to as [<a href="https://overcast.fm/+BtuwjuVfk/3643">TS</a>]

01:00:45   product and what editorial people refer to as product which is super important [<a href="https://overcast.fm/+BtuwjuVfk/3645">TS</a>]

01:00:49   because the media today so much of what happens at these sites is based on the [<a href="https://overcast.fm/+BtuwjuVfk/3649">TS</a>]

01:00:53   product roadmap and product managers and developers and you know the product is [<a href="https://overcast.fm/+BtuwjuVfk/3653">TS</a>]

01:00:57   not just the words on the website the product is the features of the website [<a href="https://overcast.fm/+BtuwjuVfk/3657">TS</a>]

01:01:00   in the design of the website and and and tools that editors can use to build [<a href="https://overcast.fm/+BtuwjuVfk/3660">TS</a>]

01:01:04   things on the web site and if you're thinking of the product is being what [<a href="https://overcast.fm/+BtuwjuVfk/3664">TS</a>]

01:01:08   you write or as product is being some weird amorphous sales thing you are you [<a href="https://overcast.fm/+BtuwjuVfk/3668">TS</a>]

01:01:14   have a really distorted view of what your businesses and that's probably not [<a href="https://overcast.fm/+BtuwjuVfk/3674">TS</a>]

01:01:17   but probably not a healthy place to be and I would have that where I would have [<a href="https://overcast.fm/+BtuwjuVfk/3677">TS</a>]

01:01:22   people talking about a charter or developers or marketing people people [<a href="https://overcast.fm/+BtuwjuVfk/3682">TS</a>]

01:01:29   not in ad sales and the end people who'd been at the company for a long time [<a href="https://overcast.fm/+BtuwjuVfk/3689">TS</a>]

01:01:34   would say oh well those are you know their sales people say no they're not [<a href="https://overcast.fm/+BtuwjuVfk/3694">TS</a>]

01:01:38   sales people there there are other parts of the business that our editorial but [<a href="https://overcast.fm/+BtuwjuVfk/3698">TS</a>]

01:01:42   they're not salespeople and you know that I understand why people would [<a href="https://overcast.fm/+BtuwjuVfk/3702">TS</a>]

01:01:46   cultivate a simplified you in the sense of like I just don't wanna hear it I [<a href="https://overcast.fm/+BtuwjuVfk/3706">TS</a>]

01:01:50   don't want to know about it but in reality I think it is a good thing to [<a href="https://overcast.fm/+BtuwjuVfk/3710">TS</a>]

01:01:54   know about that stuff and understand it and understand your place in it and then [<a href="https://overcast.fm/+BtuwjuVfk/3714">TS</a>]

01:01:57   if it doesn't make you comfortable it certainly makes you a better judge of [<a href="https://overcast.fm/+BtuwjuVfk/3717">TS</a>]

01:02:00   whether the decisions or businesses making our solid or are bad or desperate [<a href="https://overcast.fm/+BtuwjuVfk/3720">TS</a>]

01:02:05   and if you are in any position to determine what kind of stuff is going to [<a href="https://overcast.fm/+BtuwjuVfk/3725">TS</a>]

01:02:10   go in the product right then knowing where your business going to actually [<a href="https://overcast.fm/+BtuwjuVfk/3730">TS</a>]

01:02:15   help you can actually get some good ideas or helps have a bigger voice in [<a href="https://overcast.fm/+BtuwjuVfk/3735">TS</a>]

01:02:19   deciding what [<a href="https://overcast.fm/+BtuwjuVfk/3739">TS</a>]

01:02:20   what gets built next so I i dont have peace while a little bit I P and saying [<a href="https://overcast.fm/+BtuwjuVfk/3740">TS</a>]

01:02:27   you should quit your job as a little bit rich he's not wrong about a lot of those [<a href="https://overcast.fm/+BtuwjuVfk/3747">TS</a>]

01:02:31   points that you really should understand the business the European yeah I think [<a href="https://overcast.fm/+BtuwjuVfk/3751">TS</a>]

01:02:35   he he has a sort of battered to overstated and understated style yeah [<a href="https://overcast.fm/+BtuwjuVfk/3755">TS</a>]

01:02:42   without without going into sensation trying to communicate some of the stuff [<a href="https://overcast.fm/+BtuwjuVfk/3762">TS</a>]

01:02:49   I mean like I said some of this europe you're trying to battle against Lowell I [<a href="https://overcast.fm/+BtuwjuVfk/3769">TS</a>]

01:02:53   don't wanna hear it it's not my job it's in the business side I'm an editor I [<a href="https://overcast.fm/+BtuwjuVfk/3773">TS</a>]

01:02:56   need to hear it you kind of do need to shout sometimes I know pay attention to [<a href="https://overcast.fm/+BtuwjuVfk/3776">TS</a>]

01:03:01   this especially something like the difference between what you know [<a href="https://overcast.fm/+BtuwjuVfk/3781">TS</a>]

01:03:04   product I mean that that's come up in a bunch of cases where people have angrily [<a href="https://overcast.fm/+BtuwjuVfk/3784">TS</a>]

01:03:08   left various websites startups who are editorial people like oh they're just [<a href="https://overcast.fm/+BtuwjuVfk/3788">TS</a>]

01:03:12   there just in it for the product and it's like i dealt with the end Aaron and [<a href="https://overcast.fm/+BtuwjuVfk/3792">TS</a>]

01:03:16   I G I worked with a really great product manager and he and I spent a lot of time [<a href="https://overcast.fm/+BtuwjuVfk/3796">TS</a>]

01:03:20   talking about ways we could improve the product unfortunately most of those [<a href="https://overcast.fm/+BtuwjuVfk/3800">TS</a>]

01:03:23   things never got prioritized but that was a great experience because we were [<a href="https://overcast.fm/+BtuwjuVfk/3803">TS</a>]

01:03:28   working together [<a href="https://overcast.fm/+BtuwjuVfk/3808">TS</a>]

01:03:29   editorial and product management to identify things that would make the [<a href="https://overcast.fm/+BtuwjuVfk/3809">TS</a>]

01:03:34   website better and and and sometimes it's better to refer to it that way than [<a href="https://overcast.fm/+BtuwjuVfk/3814">TS</a>]

01:03:37   to say the product because that sounds a little bit like you're selling something [<a href="https://overcast.fm/+BtuwjuVfk/3817">TS</a>]

01:03:41   but the fact is you know my editors were frustrated by the fact that all they [<a href="https://overcast.fm/+BtuwjuVfk/3821">TS</a>]

01:03:45   could really do is put texts in the CMS and why can't we do this and why can't [<a href="https://overcast.fm/+BtuwjuVfk/3825">TS</a>]

01:03:49   we do that and the answer was what we could do that if we worked with the [<a href="https://overcast.fm/+BtuwjuVfk/3829">TS</a>]

01:03:52   product group but you gotta speak their language and that is a challenge so I i [<a href="https://overcast.fm/+BtuwjuVfk/3832">TS</a>]

01:03:56   appreciate when we're sort of waves his hand like hey pay attention this is [<a href="https://overcast.fm/+BtuwjuVfk/3836">TS</a>]

01:04:00   really important because a lot of people in journalism don't want to hear that [<a href="https://overcast.fm/+BtuwjuVfk/3840">TS</a>]

01:04:05   they want to just work and it's a natural response right now I'm just [<a href="https://overcast.fm/+BtuwjuVfk/3845">TS</a>]

01:04:09   gonna do my thing that I'm comfortable with but I think it leads to bad bad [<a href="https://overcast.fm/+BtuwjuVfk/3849">TS</a>]

01:04:13   places I think it's it's a dangerous dangerous to use the word religion but I [<a href="https://overcast.fm/+BtuwjuVfk/3853">TS</a>]

01:04:18   do feel like casual way it [<a href="https://overcast.fm/+BtuwjuVfk/3858">TS</a>]

01:04:24   the belief that if you're a journalist that you should almost like obligated [<a href="https://overcast.fm/+BtuwjuVfk/3864">TS</a>]

01:04:31   and a moral sense to not pay attention to the business side was ingrained in at [<a href="https://overcast.fm/+BtuwjuVfk/3871">TS</a>]

01:04:37   least a generation maybe several generations especially at a ton of its [<a href="https://overcast.fm/+BtuwjuVfk/3877">TS</a>]

01:04:41   especially us' centric or not but it certainly seems owned the newspaper [<a href="https://overcast.fm/+BtuwjuVfk/3881">TS</a>]

01:04:45   industry that it was just almost almost religious that it was you know and and [<a href="https://overcast.fm/+BtuwjuVfk/3885">TS</a>]

01:04:52   it was only sustainable because newspapers worst said they had a [<a href="https://overcast.fm/+BtuwjuVfk/3892">TS</a>]

01:04:56   monopoly they were incredibly profits a license to print money I remember when I [<a href="https://overcast.fm/+BtuwjuVfk/3896">TS</a>]

01:05:01   was at the enquirer there was a time where they had in this is an elite [<a href="https://overcast.fm/+BtuwjuVfk/3901">TS</a>]

01:05:06   nineties where they had buyouts because they had a quarter where their profit [<a href="https://overcast.fm/+BtuwjuVfk/3906">TS</a>]

01:05:12   margin was 19% they were at the inquiry was a knight-ridder paper and they were [<a href="https://overcast.fm/+BtuwjuVfk/3912">TS</a>]

01:05:20   so they 20% less like this [<a href="https://overcast.fm/+BtuwjuVfk/3920">TS</a>]

01:05:23   red line in the sand you know a line in the sand and you know they did they [<a href="https://overcast.fm/+BtuwjuVfk/3923">TS</a>]

01:05:30   dipped to nineteen and a relay instantly went into red alert sirens went off and [<a href="https://overcast.fm/+BtuwjuVfk/3930">TS</a>]

01:05:36   they like but people out and it was crazy like this [<a href="https://overcast.fm/+BtuwjuVfk/3936">TS</a>]

01:05:41   an East Coast thing called Metro its free daily newspaper I don't know if [<a href="https://overcast.fm/+BtuwjuVfk/3941">TS</a>]

01:05:47   they're still around here in Philly but it was they they were a FREE daily and [<a href="https://overcast.fm/+BtuwjuVfk/3947">TS</a>]

01:05:52   they set up most of the kiosks commuter entrances subway entrances bus stops not [<a href="https://overcast.fm/+BtuwjuVfk/3952">TS</a>]

01:06:00   real thick but you know you know it was definitely a competitor to you know the [<a href="https://overcast.fm/+BtuwjuVfk/3960">TS</a>]

01:06:06   enquirer in the daily news and you know because if you could read the Metro for [<a href="https://overcast.fm/+BtuwjuVfk/3966">TS</a>]

01:06:10   free and finna no finish it before you got where you're going you had no reason [<a href="https://overcast.fm/+BtuwjuVfk/3970">TS</a>]

01:06:14   to buy the Inquirer Daily News [<a href="https://overcast.fm/+BtuwjuVfk/3974">TS</a>]

01:06:16   and it led to a crazy scenarios like the guy who is in charge I i as do graphic [<a href="https://overcast.fm/+BtuwjuVfk/3976">TS</a>]

01:06:23   design work I did I worked with a lot of the classified advertising people and [<a href="https://overcast.fm/+BtuwjuVfk/3983">TS</a>]

01:06:28   did a lot of the promotional stuff that they needed to sell to give to people [<a href="https://overcast.fm/+BtuwjuVfk/3988">TS</a>]

01:06:32   like the guy was a great guy forget his name but he was in charge of auto [<a href="https://overcast.fm/+BtuwjuVfk/3992">TS</a>]

01:06:37   advertising classified advertising which is huge huge huge business took the [<a href="https://overcast.fm/+BtuwjuVfk/3997">TS</a>]

01:06:43   buyout which was like two or three years salary and a week later he took the job [<a href="https://overcast.fm/+BtuwjuVfk/4003">TS</a>]

01:06:48   is the automotive a guy at Metro at the Metro like and it was like they just [<a href="https://overcast.fm/+BtuwjuVfk/4008">TS</a>]

01:06:54   paid him three years salary to go and start selling ads at a rival while they [<a href="https://overcast.fm/+BtuwjuVfk/4014">TS</a>]

01:07:02   were still incredibly profitable I mean I've definitely experienced the layoffs [<a href="https://overcast.fm/+BtuwjuVfk/4022">TS</a>]

01:07:07   while we're profitable where the where the business people alike know we're [<a href="https://overcast.fm/+BtuwjuVfk/4027">TS</a>]

01:07:10   profitable we're gonna make a profit or profitable and then they lay off 10 [<a href="https://overcast.fm/+BtuwjuVfk/4030">TS</a>]

01:07:13   people and there is nothing worse than saying you can't work here anymore [<a href="https://overcast.fm/+BtuwjuVfk/4033">TS</a>]

01:07:16   because we're not quite making enough profit and that's a disconnected [<a href="https://overcast.fm/+BtuwjuVfk/4036">TS</a>]

01:07:21   business i mean they're their businesses that are all about looking for growth [<a href="https://overcast.fm/+BtuwjuVfk/4041">TS</a>]

01:07:24   and investment and their businesses that are just trying to be sustainable [<a href="https://overcast.fm/+BtuwjuVfk/4044">TS</a>]

01:07:27   profitable businesses that can employ a bunch of people and and that too is part [<a href="https://overcast.fm/+BtuwjuVfk/4047">TS</a>]

01:07:33   of the disconnect of like not understanding what kind of business you [<a href="https://overcast.fm/+BtuwjuVfk/4053">TS</a>]

01:07:35   work for and what their metrics are not on a very detailed level of like what's [<a href="https://overcast.fm/+BtuwjuVfk/4055">TS</a>]

01:07:39   the bonus that structure for the sales people but to understand like what are [<a href="https://overcast.fm/+BtuwjuVfk/4059">TS</a>]

01:07:43   they looking for and you know what what are they what do they expect from us and [<a href="https://overcast.fm/+BtuwjuVfk/4063">TS</a>]

01:07:48   what's the growth in some some of that is has to come from the top and you know [<a href="https://overcast.fm/+BtuwjuVfk/4068">TS</a>]

01:07:53   in my years I would get a very varying degree of that depending on who the CEO [<a href="https://overcast.fm/+BtuwjuVfk/4073">TS</a>]

01:07:56   was of you know what we show the employees and do a varying degree the [<a href="https://overcast.fm/+BtuwjuVfk/4076">TS</a>]

01:08:01   employees wanted to or didn't want to hear it but I think it's just a [<a href="https://overcast.fm/+BtuwjuVfk/4081">TS</a>]

01:08:05   dangerous situation to be into not understand what kind of company you're [<a href="https://overcast.fm/+BtuwjuVfk/4085">TS</a>]

01:08:09   working for and what they're what their goals are any knight-ridder at least it [<a href="https://overcast.fm/+BtuwjuVfk/4089">TS</a>]

01:08:12   was clear that 20% was the line and if you weren't showing 20 percent profit [<a href="https://overcast.fm/+BtuwjuVfk/4092">TS</a>]

01:08:16   margin that was that was red alert time boys and I think I think the danger [<a href="https://overcast.fm/+BtuwjuVfk/4096">TS</a>]

01:08:22   there is that it seems very clear like because I wasn't involved I wasn't gonna [<a href="https://overcast.fm/+BtuwjuVfk/4102">TS</a>]

01:08:27   be my career is tied it wasn't there [<a href="https://overcast.fm/+BtuwjuVfk/4107">TS</a>]

01:08:28   even full time I was always like a contractor but I loved the business and [<a href="https://overcast.fm/+BtuwjuVfk/4108">TS</a>]

01:08:33   you know I loved it but my view from Mike the ground floor and just looking [<a href="https://overcast.fm/+BtuwjuVfk/4113">TS</a>]

01:08:37   at the whole thing was that it was so clear to me once I got in and sort of [<a href="https://overcast.fm/+BtuwjuVfk/4117">TS</a>]

01:08:41   got the gist of how will it require around at the time that the people who [<a href="https://overcast.fm/+BtuwjuVfk/4121">TS</a>]

01:08:47   are it in that building working on a newspaper where incredible people I [<a href="https://overcast.fm/+BtuwjuVfk/4127">TS</a>]

01:08:52   absolutely amazing people I forget the exact years but there is a stretch from [<a href="https://overcast.fm/+BtuwjuVfk/4132">TS</a>]

01:08:58   Mike the mid-eighties to mid nineties were the philadelphia inquirer one more [<a href="https://overcast.fm/+BtuwjuVfk/4138">TS</a>]

01:09:03   Pulitzer Prizes than any newspaper in the us- it was a tremendous tremendously [<a href="https://overcast.fm/+BtuwjuVfk/4143">TS</a>]

01:09:09   and eventually all these this great talented and wound up working at the New [<a href="https://overcast.fm/+BtuwjuVfk/4149">TS</a>]

01:09:13   York Times and The Washington Post Newsweek and Time they dealt to my house [<a href="https://overcast.fm/+BtuwjuVfk/4153">TS</a>]

01:09:17   and went to these other places but at the time it was amazing and they you [<a href="https://overcast.fm/+BtuwjuVfk/4157">TS</a>]

01:09:21   know we're dedicated to the craft and dedicated to the civic duty of a [<a href="https://overcast.fm/+BtuwjuVfk/4161">TS</a>]

01:09:26   newspaper in a big metropolitan city and all this stuff but it was so clear that [<a href="https://overcast.fm/+BtuwjuVfk/4166">TS</a>]

01:09:30   knight-ridder was intended as a corporate of corporate parent didn't [<a href="https://overcast.fm/+BtuwjuVfk/4170">TS</a>]

01:09:34   give two shits if they were selling widgets or newspapers or whatever as [<a href="https://overcast.fm/+BtuwjuVfk/4174">TS</a>]

01:09:41   long as they hit that 20 percent profit growth didn't matter what they were [<a href="https://overcast.fm/+BtuwjuVfk/4181">TS</a>]

01:09:44   doing had no no no no lover interest in what it meant actually be making a [<a href="https://overcast.fm/+BtuwjuVfk/4184">TS</a>]

01:09:50   newspaper and and you know like we were saying when you're when you get the [<a href="https://overcast.fm/+BtuwjuVfk/4190">TS</a>]

01:09:54   license print money you can it's a little bit easier to be blissfully [<a href="https://overcast.fm/+BtuwjuVfk/4194">TS</a>]

01:09:57   ignorant but I i you know I think again somebody could listen to this podcast [<a href="https://overcast.fm/+BtuwjuVfk/4197">TS</a>]

01:10:01   and say aha [<a href="https://overcast.fm/+BtuwjuVfk/4201">TS</a>]

01:10:03   here they are they're all admitting that that journalism is not truly objective [<a href="https://overcast.fm/+BtuwjuVfk/4203">TS</a>]

01:10:07   it's actually affected by what the business does well you know the truth is [<a href="https://overcast.fm/+BtuwjuVfk/4207">TS</a>]

01:10:11   of course it is unless you are consumer reports or something and even then you [<a href="https://overcast.fm/+BtuwjuVfk/4211">TS</a>]

01:10:16   have the objective of getting donations and if you don't get them you can't stay [<a href="https://overcast.fm/+BtuwjuVfk/4216">TS</a>]

01:10:20   in business there is always a fundamental precept of the media [<a href="https://overcast.fm/+BtuwjuVfk/4220">TS</a>]

01:10:24   business about what they're doing and and what the why they're doing it in [<a href="https://overcast.fm/+BtuwjuVfk/4224">TS</a>]

01:10:29   like a sports writer at The Philadelphia Inquirer who is from san francisco can't [<a href="https://overcast.fm/+BtuwjuVfk/4229">TS</a>]

01:10:34   say you know I'm sudden I'm gonna read about the Giants right it's like no no [<a href="https://overcast.fm/+BtuwjuVfk/4234">TS</a>]

01:10:38   we're in the business of covering Philadelphia and I got that when I went [<a href="https://overcast.fm/+BtuwjuVfk/4238">TS</a>]

01:10:41   to me [<a href="https://overcast.fm/+BtuwjuVfk/4241">TS</a>]

01:10:42   user they told me like Apple's big in education but we're not targeting [<a href="https://overcast.fm/+BtuwjuVfk/4242">TS</a>]

01:10:45   education and like that was that was the target market our target market market [<a href="https://overcast.fm/+BtuwjuVfk/4245">TS</a>]

01:10:49   wasn't the Mac and it was it was the business market primarily and then [<a href="https://overcast.fm/+BtuwjuVfk/4249">TS</a>]

01:10:54   secondarily you know other users using it at home but not education why was [<a href="https://overcast.fm/+BtuwjuVfk/4254">TS</a>]

01:10:58   that because they didn't spend a lot of money and those advertisers to advertise [<a href="https://overcast.fm/+BtuwjuVfk/4258">TS</a>]

01:11:02   in want to reach them because of that and yeah that was that was focusing what [<a href="https://overcast.fm/+BtuwjuVfk/4262">TS</a>]

01:11:07   we could write about but you know that's just a fundamental business constraint [<a href="https://overcast.fm/+BtuwjuVfk/4267">TS</a>]

01:11:10   what you know the subjectivity comes on like on the inside of those constraints [<a href="https://overcast.fm/+BtuwjuVfk/4270">TS</a>]

01:11:14   like this is what this publication is this what this website years whatever it [<a href="https://overcast.fm/+BtuwjuVfk/4274">TS</a>]

01:11:18   is and then within their I need to be free to make the decisions about the [<a href="https://overcast.fm/+BtuwjuVfk/4278">TS</a>]

01:11:21   best way to serve that audience but how do you choose the audience in large part [<a href="https://overcast.fm/+BtuwjuVfk/4281">TS</a>]

01:11:25   in most of these businesses is your choosing an audience you can make money [<a href="https://overcast.fm/+BtuwjuVfk/4285">TS</a>]

01:11:29   selling at stew and that's okay but that is a fundamental thing that I mean [<a href="https://overcast.fm/+BtuwjuVfk/4289">TS</a>]

01:11:34   journalistic freedom only go so far there is a fundamental precept of your [<a href="https://overcast.fm/+BtuwjuVfk/4294">TS</a>]

01:11:39   business that you do need to follow as much as that guy might like to read [<a href="https://overcast.fm/+BtuwjuVfk/4299">TS</a>]

01:11:42   about if not the Giants might read about darts or Canadian football or whatever [<a href="https://overcast.fm/+BtuwjuVfk/4302">TS</a>]

01:11:47   it's like that's not what you're here to do that's not who we serve with with the [<a href="https://overcast.fm/+BtuwjuVfk/4307">TS</a>]

01:11:51   Philadelphia Inquirer yeah and you have to be able to you know even even in our [<a href="https://overcast.fm/+BtuwjuVfk/4311">TS</a>]

01:11:58   lean mean you know one person type operations like six colors are down [<a href="https://overcast.fm/+BtuwjuVfk/4318">TS</a>]

01:12:02   fireball is to have to be able to you know do it in a way that makes sense [<a href="https://overcast.fm/+BtuwjuVfk/4322">TS</a>]

01:12:07   financially and and the thing that makes me think about that so in a whole it you [<a href="https://overcast.fm/+BtuwjuVfk/4327">TS</a>]

01:12:11   know ten fifteen years you could very very feasible to just run a weblog out [<a href="https://overcast.fm/+BtuwjuVfk/4331">TS</a>]

01:12:17   of your pocket you know I think I could I forget what I pay per month for doing [<a href="https://overcast.fm/+BtuwjuVfk/4337">TS</a>]

01:12:22   really wanted to go for it if I just wanted to do it without any sponsorships [<a href="https://overcast.fm/+BtuwjuVfk/4342">TS</a>]

01:12:26   are ads or any revenue at all even with the readership I have a think it would [<a href="https://overcast.fm/+BtuwjuVfk/4346">TS</a>]

01:12:30   be like $100 a month maybe maybe I could probably find a way you could certainly [<a href="https://overcast.fm/+BtuwjuVfk/4350">TS</a>]

01:12:35   do it for 50 I'm paying 50 and I'm running club herbal in six colors on the [<a href="https://overcast.fm/+BtuwjuVfk/4355">TS</a>]

01:12:39   saves same server for $50 a month that's not a problem [<a href="https://overcast.fm/+BtuwjuVfk/4359">TS</a>]

01:12:43   yeah but the reason that Pakistan has exploding has exploded recently is that [<a href="https://overcast.fm/+BtuwjuVfk/4363">TS</a>]

01:12:47   until recently it was financially unfeasible there is no way [<a href="https://overcast.fm/+BtuwjuVfk/4367">TS</a>]

01:12:51   way it doesn't seem like that long ago when I started during fireball but it is [<a href="https://overcast.fm/+BtuwjuVfk/4371">TS</a>]

01:12:55   just no way financially that in 2002 2003 2004 that I could distribute 100 [<a href="https://overcast.fm/+BtuwjuVfk/4375">TS</a>]

01:13:01   200 megabyte mp3 files to thousands of people what is it would have cost [<a href="https://overcast.fm/+BtuwjuVfk/4381">TS</a>]

01:13:07   thousands and thousands of dollars and even a couple years ago I think that [<a href="https://overcast.fm/+BtuwjuVfk/4387">TS</a>]

01:13:10   would be the case [<a href="https://overcast.fm/+BtuwjuVfk/4390">TS</a>]

01:13:11   know it's it it that the rise and podcasting correlates exactly two when [<a href="https://overcast.fm/+BtuwjuVfk/4391">TS</a>]

01:13:17   it became financially pretty cheap yes through order lipson or Squarespace or [<a href="https://overcast.fm/+BtuwjuVfk/4397">TS</a>]

01:13:24   or through a hosting company that gives you a terabyte of data for $50 a month [<a href="https://overcast.fm/+BtuwjuVfk/4404">TS</a>]

01:13:29   that sort of thing right but until recently there was there was no such [<a href="https://overcast.fm/+BtuwjuVfk/4409">TS</a>]

01:13:33   thing [<a href="https://overcast.fm/+BtuwjuVfk/4413">TS</a>]

01:13:33   the bandwidth limits where you know in the low gigabytes or even the high you [<a href="https://overcast.fm/+BtuwjuVfk/4413">TS</a>]

01:13:40   know hundreds of megabytes and so if your files are you know typical podcast [<a href="https://overcast.fm/+BtuwjuVfk/4420">TS</a>]

01:13:45   for the show's somewhere around 200 megabytes but sometimes a little ass [<a href="https://overcast.fm/+BtuwjuVfk/4425">TS</a>]

01:13:48   sometimes a little more depending on how long it is but you know every hundred [<a href="https://overcast.fm/+BtuwjuVfk/4428">TS</a>]

01:13:53   people at 210 people adds up soon as a pre-release as I didn't I did the math [<a href="https://overcast.fm/+BtuwjuVfk/4433">TS</a>]

01:14:00   when we were pulling me uncomfortable off of five by five and I was trying to [<a href="https://overcast.fm/+BtuwjuVfk/4440">TS</a>]

01:14:04   figure out whether we would post that on our own server whether we wanted to use [<a href="https://overcast.fm/+BtuwjuVfk/4444">TS</a>]

01:14:07   a CD and for it and and I did the math and I was like wow that's a lot of data [<a href="https://overcast.fm/+BtuwjuVfk/4447">TS</a>]

01:14:11   just on a regular episode of a moderately popular podcast it's a it's a [<a href="https://overcast.fm/+BtuwjuVfk/4451">TS</a>]

01:14:15   just in five years ago terms an impossible amount of data and tossed [<a href="https://overcast.fm/+BtuwjuVfk/4455">TS</a>]

01:14:21   aside it wasn't even something people would tolerate you know when they were [<a href="https://overcast.fm/+BtuwjuVfk/4461">TS</a>]

01:14:25   connecting with very slow connections they might think I'd like to listen to [<a href="https://overcast.fm/+BtuwjuVfk/4465">TS</a>]

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01:14:59   a living doing math right yeah you know it's not too complicated but you've got [<a href="https://overcast.fm/+BtuwjuVfk/4499">TS</a>]

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01:15:13   me take a break good time to take a break and thank another longtime friend [<a href="https://overcast.fm/+BtuwjuVfk/4513">TS</a>]

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01:19:00   to have like a whole staff would come up with ideas at like stuff you could write [<a href="https://overcast.fm/+BtuwjuVfk/4740">TS</a>]

01:19:03   that you could put in a system and just sort of have a play out over the last [<a href="https://overcast.fm/+BtuwjuVfk/4743">TS</a>]

01:19:08   two weeks of the year when nothing was going on and doing this myself I should [<a href="https://overcast.fm/+BtuwjuVfk/4748">TS</a>]

01:19:12   probably put something there's nothing going on but it's difficult cuz there's [<a href="https://overcast.fm/+BtuwjuVfk/4752">TS</a>]

01:19:17   really you know there's nothing going on so you end up writing lots of hey let's [<a href="https://overcast.fm/+BtuwjuVfk/4757">TS</a>]

01:19:21   look back at 2014 and what did we learn and what are my favorite things and I [<a href="https://overcast.fm/+BtuwjuVfk/4761">TS</a>]

01:19:26   don't know it's a tough it's a tough time here because there isn't a lot of [<a href="https://overcast.fm/+BtuwjuVfk/4766">TS</a>]

01:19:30   tech stuff going on I've used in the past this year just been busy with [<a href="https://overcast.fm/+BtuwjuVfk/4770">TS</a>]

01:19:34   suspender crazy busy holiday thing with family and friends and stuff a lot of [<a href="https://overcast.fm/+BtuwjuVfk/4774">TS</a>]

01:19:38   times I use this period to write something that might take a long time [<a href="https://overcast.fm/+BtuwjuVfk/4778">TS</a>]

01:19:45   and therefore it you know they have a big thought peace on you know where I [<a href="https://overcast.fm/+BtuwjuVfk/4785">TS</a>]

01:19:50   what we know about the walk that Apple watching out two or three months later I [<a href="https://overcast.fm/+BtuwjuVfk/4790">TS</a>]

01:19:56   wish I had more time for him maybe this coming week [<a href="https://overcast.fm/+BtuwjuVfk/4796">TS</a>]

01:19:58   idea but something like that where it's not as nothing to do with what's new or [<a href="https://overcast.fm/+BtuwjuVfk/4798">TS</a>]

01:20:03   news but just take advantage of the fact that there isn't any news to really [<a href="https://overcast.fm/+BtuwjuVfk/4803">TS</a>]

01:20:08   focus on in and write it something like that right [<a href="https://overcast.fm/+BtuwjuVfk/4808">TS</a>]

01:20:11   yeah I [<a href="https://overcast.fm/+BtuwjuVfk/4811">TS</a>]

01:20:12   that's one of the things that I've been grappling with it and doing the site is [<a href="https://overcast.fm/+BtuwjuVfk/4812">TS</a>]

01:20:15   is how do you balance writing you know being a one-person operation right if [<a href="https://overcast.fm/+BtuwjuVfk/4815">TS</a>]

01:20:21   you're busy writing a deep think piece about something that's going to go on [<a href="https://overcast.fm/+BtuwjuVfk/4821">TS</a>]

01:20:24   for a thousand words you're not writing things to put on the site today and I [<a href="https://overcast.fm/+BtuwjuVfk/4824">TS</a>]

01:20:28   feel I feel like with a less established I like mine I definitely feel pressure [<a href="https://overcast.fm/+BtuwjuVfk/4828">TS</a>]

01:20:32   to keep the lights on every day and try to balance those things and you know you [<a href="https://overcast.fm/+BtuwjuVfk/4832">TS</a>]

01:20:37   you have a different pace you you can post some links and then you put out a [<a href="https://overcast.fm/+BtuwjuVfk/4837">TS</a>]

01:20:42   bigger piece every so often and I I like your pace but I don't feel like I am I [<a href="https://overcast.fm/+BtuwjuVfk/4842">TS</a>]

01:20:47   can do that right now I feel like I need to keep the keep the heart beat a little [<a href="https://overcast.fm/+BtuwjuVfk/4847">TS</a>]

01:20:50   stronger because I'm trying to establish myself and and pick up and pick up an [<a href="https://overcast.fm/+BtuwjuVfk/4850">TS</a>]

01:20:56   audience that I may not have you know have captured yet but then I end up in a [<a href="https://overcast.fm/+BtuwjuVfk/4856">TS</a>]

01:21:00   situation where it's like wow it's gonna take me three days to write a review of [<a href="https://overcast.fm/+BtuwjuVfk/4860">TS</a>]

01:21:03   the red iMac was an example where it took me like two or three days to write [<a href="https://overcast.fm/+BtuwjuVfk/4863">TS</a>]

01:21:07   that and one of my challenges was always should I keep reading this now or should [<a href="https://overcast.fm/+BtuwjuVfk/4867">TS</a>]

01:21:13   I stop and find something short to write and post to the site just to let people [<a href="https://overcast.fm/+BtuwjuVfk/4873">TS</a>]

01:21:17   know I'm still alive while I'm also writing this longer piece trying to find [<a href="https://overcast.fm/+BtuwjuVfk/4877">TS</a>]

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01:21:41   last 24 hours like not just like stuff that I've been working on for a long [<a href="https://overcast.fm/+BtuwjuVfk/4901">TS</a>]

01:21:44   time it happened to finish just be like wow I got like eight links and a full [<a href="https://overcast.fm/+BtuwjuVfk/4904">TS</a>]

01:21:50   article I can I do this every day well I think I think part of it is is energy [<a href="https://overcast.fm/+BtuwjuVfk/4910">TS</a>]

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01:22:02   recognize me as much before as I do now but there are those days with my god [<a href="https://overcast.fm/+BtuwjuVfk/4922">TS</a>]

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01:22:10   write about things that happened today and those are wonderful days and and [<a href="https://overcast.fm/+BtuwjuVfk/4930">TS</a>]

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01:22:41   kinda nice to have that ability to spend time with family or reflect a little bit [<a href="https://overcast.fm/+BtuwjuVfk/4961">TS</a>]

01:22:46   or work on a longer-term project and you know I've been thinking about that too [<a href="https://overcast.fm/+BtuwjuVfk/4966">TS</a>]

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01:23:08   post about that at some point just like gonna come out of the closet and yes I [<a href="https://overcast.fm/+BtuwjuVfk/4988">TS</a>]

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01:23:19   heard from the people who were doing the current version of movable type cuz I'm [<a href="https://overcast.fm/+BtuwjuVfk/4999">TS</a>]

01:23:22   using movable-type for which i think people you're using yes yes I don't last [<a href="https://overcast.fm/+BtuwjuVfk/5002">TS</a>]

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01:23:33   who are the current support license people for movable type in there like [<a href="https://overcast.fm/+BtuwjuVfk/5013">TS</a>]

01:23:36   you know that we want to talk maybe we can get your license if we can use you [<a href="https://overcast.fm/+BtuwjuVfk/5016">TS</a>]

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01:24:03   whatever and so that's pretty good and I threw out all their templates I didn't [<a href="https://overcast.fm/+BtuwjuVfk/5043">TS</a>]

01:24:06   use any other templates one adult the site templates it's all original [<a href="https://overcast.fm/+BtuwjuVfk/5046">TS</a>]

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01:24:14   movable type is old and weird I also know it like I i i couldnt WordPress but [<a href="https://overcast.fm/+BtuwjuVfk/5054">TS</a>]

01:24:21   I actually don't know WordPress I would have to learn a lot about WordPress or [<a href="https://overcast.fm/+BtuwjuVfk/5061">TS</a>]

01:24:25   Squarespace or anything that I was doing in and I thought I've already got the [<a href="https://overcast.fm/+BtuwjuVfk/5065">TS</a>]

01:24:28   server here it's already raining movable type for some other projects [<a href="https://overcast.fm/+BtuwjuVfk/5068">TS</a>]

01:24:31   why not [<a href="https://overcast.fm/+BtuwjuVfk/5071">TS</a>]

01:24:32   just do that I I can do that without learning anything about the CMS and I [<a href="https://overcast.fm/+BtuwjuVfk/5072">TS</a>]

01:24:36   can just focus on the content and getting the templates live and when I [<a href="https://overcast.fm/+BtuwjuVfk/5076">TS</a>]

01:24:39   was launching a site in the week that seems like a good idea so you know it's [<a href="https://overcast.fm/+BtuwjuVfk/5079">TS</a>]

01:24:43   you do you have I am IMT pluggin that led to give you like posting interface [<a href="https://overcast.fm/+BtuwjuVfk/5083">TS</a>]

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01:24:56   don't know and I know that we're press has like a pretty good maybe even better [<a href="https://overcast.fm/+BtuwjuVfk/5096">TS</a>]

01:25:01   iPhone optimized interface and then I forget who else would I am to you I know [<a href="https://overcast.fm/+BtuwjuVfk/5101">TS</a>]

01:25:08   Brad choke dat who is a longtime six-part employee wrote the plug in a [<a href="https://overcast.fm/+BtuwjuVfk/5108">TS</a>]

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01:25:25   you just pick a blog either picking you make a new entry or edit an existing [<a href="https://overcast.fm/+BtuwjuVfk/5125">TS</a>]

01:25:31   entry and then when you open an entry just you know here Tuesday fealty shot [<a href="https://overcast.fm/+BtuwjuVfk/5131">TS</a>]

01:25:37   so I had my little bit just to make it a little bit more specific to how I use [<a href="https://overcast.fm/+BtuwjuVfk/5137">TS</a>]

01:25:41   the fields but that's what I did with Greg wrote a plugin that does audio [<a href="https://overcast.fm/+BtuwjuVfk/5141">TS</a>]

01:25:48   processing because [<a href="https://overcast.fm/+BtuwjuVfk/5148">TS</a>]

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01:25:54   what the white counties and you're supposed to put that in the RSS feed the [<a href="https://overcast.fm/+BtuwjuVfk/5154">TS</a>]

01:25:57   length of the byte count of the file you're linking to and so he just read a [<a href="https://overcast.fm/+BtuwjuVfk/5157">TS</a>]

01:26:00   plugin for me that there does that and that means I can keep using it is a [<a href="https://overcast.fm/+BtuwjuVfk/5160">TS</a>]

01:26:05   little bit like you know when I D person saying I know that there have been five [<a href="https://overcast.fm/+BtuwjuVfk/5165">TS</a>]

01:26:09   versions of Adobe Photoshop that have come out but we're just gonna stay on [<a href="https://overcast.fm/+BtuwjuVfk/5169">TS</a>]

01:26:13   diversion 3 because it works for us and we were ok it's a little like that being [<a href="https://overcast.fm/+BtuwjuVfk/5173">TS</a>]

01:26:19   on this old CMS but it works fine and if the point that it doesn't work fine it's [<a href="https://overcast.fm/+BtuwjuVfk/5179">TS</a>]

01:26:23   got a perfectly reasonable database format and I could migrate it somewhere [<a href="https://overcast.fm/+BtuwjuVfk/5183">TS</a>]

01:26:26   else but you know what I said knowing somebody who can write a movable type [<a href="https://overcast.fm/+BtuwjuVfk/5186">TS</a>]

01:26:30   plug in [<a href="https://overcast.fm/+BtuwjuVfk/5190">TS</a>]

01:26:32   in in a few hours to solve a problem helps a lot I could do anything with six [<a href="https://overcast.fm/+BtuwjuVfk/5192">TS</a>]

01:26:38   colors though it's so simple in Kabul as much crazier it's a movable type but [<a href="https://overcast.fm/+BtuwjuVfk/5198">TS</a>]

01:26:41   it's got like multiple blogs and they're all related to each other so it's like [<a href="https://overcast.fm/+BtuwjuVfk/5201">TS</a>]

01:26:44   the incomparable is no longer one thing right right cuz its metal podcast so [<a href="https://overcast.fm/+BtuwjuVfk/5204">TS</a>]

01:26:50   we've got we've gotta podcasts blogs and episodes blog and they they [<a href="https://overcast.fm/+BtuwjuVfk/5210">TS</a>]

01:26:54   inter-related that's how you can generate multiple podcast feeds and a [<a href="https://overcast.fm/+BtuwjuVfk/5214">TS</a>]

01:26:59   master list in a master feed and all of that is actually a bunch of movable type [<a href="https://overcast.fm/+BtuwjuVfk/5219">TS</a>]

01:27:03   things that's a totally crazy thing but it works and and we built it because [<a href="https://overcast.fm/+BtuwjuVfk/5223">TS</a>]

01:27:09   there's just things that that damn Benjamin CMS didn't offer and they were [<a href="https://overcast.fm/+BtuwjuVfk/5229">TS</a>]

01:27:14   not things dan we should ever have built because his other shows would never use [<a href="https://overcast.fm/+BtuwjuVfk/5234">TS</a>]

01:27:19   them but i wanna index so that people can find out that we talked about [<a href="https://overcast.fm/+BtuwjuVfk/5239">TS</a>]

01:27:23   Raiders of the Lost Ark in like episode 8 or something and they can go to a page [<a href="https://overcast.fm/+BtuwjuVfk/5243">TS</a>]

01:27:27   and scroll down to Raiders of the Lost Ark and there's a link to the podcast [<a href="https://overcast.fm/+BtuwjuVfk/5247">TS</a>]

01:27:31   where we talked about it in the end campsite was never gonna do that and [<a href="https://overcast.fm/+BtuwjuVfk/5251">TS</a>]

01:27:35   that's not his fault it's just didn't make sense for him but I wanted this [<a href="https://overcast.fm/+BtuwjuVfk/5255">TS</a>]

01:27:38   features so we built this crazy thing and movable type and you know it's it's [<a href="https://overcast.fm/+BtuwjuVfk/5258">TS</a>]

01:27:42   it's crazy but it works pretty well and once I had that up and running it was [<a href="https://overcast.fm/+BtuwjuVfk/5262">TS</a>]

01:27:47   really easy to just add the six colors blog on on two movable type 2 because I [<a href="https://overcast.fm/+BtuwjuVfk/5267">TS</a>]

01:27:53   was already wrangling it and Greg are ready so we decided to do that too nice [<a href="https://overcast.fm/+BtuwjuVfk/5273">TS</a>]

01:27:57   a mobile type is you know it's template language is fairly simple but it's [<a href="https://overcast.fm/+BtuwjuVfk/5277">TS</a>]

01:28:00   pretty robust and and it's it's rendering seven pages which means you're [<a href="https://overcast.fm/+BtuwjuVfk/5280">TS</a>]

01:28:06   not gonna get fireballs I still well everybody renders static pages it's just [<a href="https://overcast.fm/+BtuwjuVfk/5286">TS</a>]

01:28:12   a question of whether they're rendering them immediately or whether they're [<a href="https://overcast.fm/+BtuwjuVfk/5292">TS</a>]

01:28:16   calling cashing [<a href="https://overcast.fm/+BtuwjuVfk/5296">TS</a>]

01:28:18   that's true that's when caching with with WordPress has gotten a lot better [<a href="https://overcast.fm/+BtuwjuVfk/5298">TS</a>]

01:28:21   which is which is good and I've used WordPress its I'm not comfortable with [<a href="https://overcast.fm/+BtuwjuVfk/5301">TS</a>]

01:28:25   it it's interesting to see [<a href="https://overcast.fm/+BtuwjuVfk/5305">TS</a>]

01:28:29   stuff like this is is is in some cases as a nerd litmus test a little bit right [<a href="https://overcast.fm/+BtuwjuVfk/5309">TS</a>]

01:28:33   it's like oh what blog platform to use and there's somebody movable type is not [<a href="https://overcast.fm/+BtuwjuVfk/5313">TS</a>]

01:28:37   cool it's old and weird but right tool for the job you know right tool for the [<a href="https://overcast.fm/+BtuwjuVfk/5317">TS</a>]

01:28:42   job and and and I'm a big believer in that that I shouldn't have to spend a [<a href="https://overcast.fm/+BtuwjuVfk/5322">TS</a>]

01:28:47   week hitting up to speed on a platform that's gonna let me do exactly what i [<a href="https://overcast.fm/+BtuwjuVfk/5327">TS</a>]

01:28:50   was gonna do on the thing that I already know and if I had to jump I would impact [<a href="https://overcast.fm/+BtuwjuVfk/5330">TS</a>]

01:28:55   when I'm thinking about doing like site registrations or something for the [<a href="https://overcast.fm/+BtuwjuVfk/5335">TS</a>]

01:28:59   website that that one option I have to do like a membership of voluntary [<a href="https://overcast.fm/+BtuwjuVfk/5339">TS</a>]

01:29:05   membership for six colors there's a move [<a href="https://overcast.fm/+BtuwjuVfk/5345">TS</a>]

01:29:07   there's a there's a wordpress plugin that does a good job with that i think [<a href="https://overcast.fm/+BtuwjuVfk/5347">TS</a>]

01:29:11   thats what Ben Thompson is using or if not he's customers I know told me and [<a href="https://overcast.fm/+BtuwjuVfk/5351">TS</a>]

01:29:19   you know if if if I want to I can set up a wordpress instance to and use that for [<a href="https://overcast.fm/+BtuwjuVfk/5359">TS</a>]

01:29:25   that and not for the rest of it and just have them interconnect and I can do that [<a href="https://overcast.fm/+BtuwjuVfk/5365">TS</a>]

01:29:29   too [<a href="https://overcast.fm/+BtuwjuVfk/5369">TS</a>]

01:29:30   it's not you know it's it's not necessarily bad [<a href="https://overcast.fm/+BtuwjuVfk/5370">TS</a>]

01:29:34   to to do stuff like that but it does make me feel that cool when I get an [<a href="https://overcast.fm/+BtuwjuVfk/5374">TS</a>]

01:29:37   email the other day from somebody was like I I see your this feature on your [<a href="https://overcast.fm/+BtuwjuVfk/5377">TS</a>]

01:29:41   blog and I would like to implement that I assume you use WordPress like idea how [<a href="https://overcast.fm/+BtuwjuVfk/5381">TS</a>]

01:29:45   did you do it [<a href="https://overcast.fm/+BtuwjuVfk/5385">TS</a>]

01:29:46   ok bad news not using WordPress yeah I've gotten over the years to the [<a href="https://overcast.fm/+BtuwjuVfk/5386">TS</a>]

01:29:52   combined post thing although we're definitely doing WordPress but you would [<a href="https://overcast.fm/+BtuwjuVfk/5392">TS</a>]

01:29:56   have to do it a different way [<a href="https://overcast.fm/+BtuwjuVfk/5396">TS</a>]

01:29:57   yeah and and again [<a href="https://overcast.fm/+BtuwjuVfk/5397">TS</a>]

01:29:57   yeah and and again [<a href="https://overcast.fm/+BtuwjuVfk/5397">TS</a>]

01:30:00   I don't know how you do it in WordPress but I know exactly how you doin movable [<a href="https://overcast.fm/+BtuwjuVfk/5400">TS</a>]

01:30:03   type so especially for just wanting to get it up soon [<a href="https://overcast.fm/+BtuwjuVfk/5403">TS</a>]

01:30:08   it made him a lot of sense to you to do that now i know i cant like Movable Type [<a href="https://overcast.fm/+BtuwjuVfk/5408">TS</a>]

01:30:12   it's funky and weird but an argument with somebody when they're talking about [<a href="https://overcast.fm/+BtuwjuVfk/5412">TS</a>]

01:30:16   what real real mark down haha I mean don't get me started to get you started [<a href="https://overcast.fm/+BtuwjuVfk/5416">TS</a>]

01:30:19   but I had a moment where I said you know I still consider markdown IPL the [<a href="https://overcast.fm/+BtuwjuVfk/5419">TS</a>]

01:30:24   definitive merger down and they vary I think they're being very smart they said [<a href="https://overcast.fm/+BtuwjuVfk/5424">TS</a>]

01:30:29   yeah but you don't actually you know how much of what you do actually gets [<a href="https://overcast.fm/+BtuwjuVfk/5429">TS</a>]

01:30:32   processed by Martin PL and I said all of it because either I run it in a script [<a href="https://overcast.fm/+BtuwjuVfk/5432">TS</a>]

01:30:38   in BBEdit output HTML a pace that in somewhere or I'm using movable-type [<a href="https://overcast.fm/+BtuwjuVfk/5438">TS</a>]

01:30:42   which is using the market and IPL on the fly to convert those to HTML so I'm you [<a href="https://overcast.fm/+BtuwjuVfk/5442">TS</a>]

01:30:47   know it has the advantage to even my the markdown dingus a daring fireball which [<a href="https://overcast.fm/+BtuwjuVfk/5447">TS</a>]

01:30:55   is extremely popular then I mean I thousands of the number of people who [<a href="https://overcast.fm/+BtuwjuVfk/5455">TS</a>]

01:31:01   use that webpage everyday is greater than I think the daily readership of [<a href="https://overcast.fm/+BtuwjuVfk/5461">TS</a>]

01:31:06   daring fireball when I went full time it's it's that popular it's just a [<a href="https://overcast.fm/+BtuwjuVfk/5466">TS</a>]

01:31:11   little PHP forum where you can enter some marked down hit a button and it [<a href="https://overcast.fm/+BtuwjuVfk/5471">TS</a>]

01:31:14   gives you the output beneath which you can then copy and paste elsewhere which [<a href="https://overcast.fm/+BtuwjuVfk/5474">TS</a>]

01:31:20   I originally wrote just for people I didn't think people would actually use [<a href="https://overcast.fm/+BtuwjuVfk/5480">TS</a>]

01:31:22   it as a tool to or I thought it was just like if you're learning this you for [<a href="https://overcast.fm/+BtuwjuVfk/5482">TS</a>]

01:31:27   reading about this you want to learn to type something here and then you can see [<a href="https://overcast.fm/+BtuwjuVfk/5487">TS</a>]

01:31:31   the output here and there's no better way to learn then you know you can see [<a href="https://overcast.fm/+BtuwjuVfk/5491">TS</a>]

01:31:35   that you put asterisks around the word and then in the output it puts em tags [<a href="https://overcast.fm/+BtuwjuVfk/5495">TS</a>]

01:31:40   around the word but people use it on a daily basis just like I want to convert [<a href="https://overcast.fm/+BtuwjuVfk/5500">TS</a>]

01:31:45   I I need to get some I need to have this in HTML quickly dashed out here hit the [<a href="https://overcast.fm/+BtuwjuVfk/5505">TS</a>]

01:31:49   button and copy and paste in have to really that's great but it's a little [<a href="https://overcast.fm/+BtuwjuVfk/5509">TS</a>]

01:31:53   formal written in PHP [<a href="https://overcast.fm/+BtuwjuVfk/5513">TS</a>]

01:31:54   but behind the scenes it still costs out to the perot voters and its sound when I [<a href="https://overcast.fm/+BtuwjuVfk/5514">TS</a>]

01:32:01   did that I thought well that's never gonna scale like if this page gets [<a href="https://overcast.fm/+BtuwjuVfk/5521">TS</a>]

01:32:05   popular it's got to be slow but it's not it's caused the whole thing is so stupid [<a href="https://overcast.fm/+BtuwjuVfk/5525">TS</a>]

01:32:09   simple that even if it's a PHP script [<a href="https://overcast.fm/+BtuwjuVfk/5529">TS</a>]

01:32:12   that calls out to the UNIX shell scripting a text file and then put them [<a href="https://overcast.fm/+BtuwjuVfk/5532">TS</a>]

01:32:16   put back in it all takes place in a fraction of a second you're waiting [<a href="https://overcast.fm/+BtuwjuVfk/5536">TS</a>]

01:32:20   longer for the network then you are for my server to do that no matter how far [<a href="https://overcast.fm/+BtuwjuVfk/5540">TS</a>]

01:32:27   we've come [<a href="https://overcast.fm/+BtuwjuVfk/5547">TS</a>]

01:32:27   yeah I remember when running a prescrip was actually like you know stop the [<a href="https://overcast.fm/+BtuwjuVfk/5547">TS</a>]

01:32:32   presses right it was like to rate this and see just Wright like a perl script [<a href="https://overcast.fm/+BtuwjuVfk/5552">TS</a>]

01:32:38   and it's like wow it'll take a second or two for Pearl to fire up but you know I [<a href="https://overcast.fm/+BtuwjuVfk/5558">TS</a>]

01:32:43   don't so much easier to do it I will take a break and is sponsored by a [<a href="https://overcast.fm/+BtuwjuVfk/5563">TS</a>]

01:32:49   circle back half an hour I have the research department the award-winning [<a href="https://overcast.fm/+BtuwjuVfk/5569">TS</a>]

01:32:55   research department here at the talk show has found the white paper that I [<a href="https://overcast.fm/+BtuwjuVfk/5575">TS</a>]

01:32:59   was talking about its by Wilfredo Sanchez I cannot believe I forgot [<a href="https://overcast.fm/+BtuwjuVfk/5579">TS</a>]

01:33:03   friends name because I've even had drinks with him at the BBC great guy [<a href="https://overcast.fm/+BtuwjuVfk/5583">TS</a>]

01:33:10   it's a used next two thousand presentations from the year 2000 the [<a href="https://overcast.fm/+BtuwjuVfk/5590">TS</a>]

01:33:17   challenges of integrating the UNIX and Mac OS environments and I will put it in [<a href="https://overcast.fm/+BtuwjuVfk/5597">TS</a>]

01:33:22   the show not guaranteed it is I swear it sounds very dry but it is a terrific [<a href="https://overcast.fm/+BtuwjuVfk/5602">TS</a>]

01:33:28   read if you have any technical interest in this sort of thing like well how do [<a href="https://overcast.fm/+BtuwjuVfk/5608">TS</a>]

01:33:33   you square the circle of having a classic Mac OS with colon separators and [<a href="https://overcast.fm/+BtuwjuVfk/5613">TS</a>]

01:33:38   Unix with / separators and other issues to like the fact that the UNIX [<a href="https://overcast.fm/+BtuwjuVfk/5618">TS</a>]

01:33:42   filesystem did not file a DS and the Mac had aliases Indonesia symlinks and Unix [<a href="https://overcast.fm/+BtuwjuVfk/5622">TS</a>]

01:33:48   didn't have a lease is indeed have some links and etcetera etcetera how did they [<a href="https://overcast.fm/+BtuwjuVfk/5628">TS</a>]

01:33:51   make it all work it is a wonderfully well you know it's typical just for [<a href="https://overcast.fm/+BtuwjuVfk/5631">TS</a>]

01:33:57   someone who would be a great engineering Apple it is it's written in [<a href="https://overcast.fm/+BtuwjuVfk/5637">TS</a>]

01:34:00   in very very clear language so I will put in the Schonert don't forget that's [<a href="https://overcast.fm/+BtuwjuVfk/5640">TS</a>]

01:34:06   right and in my ipod my apologies to anybody out there who's listening who [<a href="https://overcast.fm/+BtuwjuVfk/5646">TS</a>]

01:34:11   remembered that Freddy Sanchez wrote that paper and for the last 35 minutes [<a href="https://overcast.fm/+BtuwjuVfk/5651">TS</a>]

01:34:16   has been writing email while they listened to us continue when you get the [<a href="https://overcast.fm/+BtuwjuVfk/5656">TS</a>]

01:34:21   Twitter feed back that's like oh you can't answer is this just keep listening [<a href="https://overcast.fm/+BtuwjuVfk/5661">TS</a>]

01:34:25   we gotta so I apologies that I know where you are in the shower right now [<a href="https://overcast.fm/+BtuwjuVfk/5665">TS</a>]

01:34:32   your patience will be rewarded just keep on listening you had another talk about [<a href="https://overcast.fm/+BtuwjuVfk/5672">TS</a>]

01:34:39   the interview so anything that is something that was going on over over [<a href="https://overcast.fm/+BtuwjuVfk/5679">TS</a>]

01:34:46   Christmas right this whole thing where Sony Entertainment got hacked by [<a href="https://overcast.fm/+BtuwjuVfk/5686">TS</a>]

01:34:54   somebody many people including EUS government believe either by the North [<a href="https://overcast.fm/+BtuwjuVfk/5694">TS</a>]

01:34:59   Korean government or by a group sponsored by the North Korean government [<a href="https://overcast.fm/+BtuwjuVfk/5699">TS</a>]

01:35:02   perhaps in protest of this movie Seth Rogen James Franco or his or her sister [<a href="https://overcast.fm/+BtuwjuVfk/5702">TS</a>]

01:35:11   President Obama Colin James flaca [<a href="https://overcast.fm/+BtuwjuVfk/5711">TS</a>]

01:35:15   conflating in with the Ravens quarterback Joe is like a you know a [<a href="https://overcast.fm/+BtuwjuVfk/5715">TS</a>]

01:35:24   movie that is about comedy about them [<a href="https://overcast.fm/+BtuwjuVfk/5724">TS</a>]

01:35:27   assassinating North Korean leader Kim jong-il right there they're asked by the [<a href="https://overcast.fm/+BtuwjuVfk/5727">TS</a>]

01:35:34   CIA to to assassinate him and then they got hacked and all this embarrassing [<a href="https://overcast.fm/+BtuwjuVfk/5734">TS</a>]

01:35:42   stuff came out and they got threatened there were threats whether they were [<a href="https://overcast.fm/+BtuwjuVfk/5742">TS</a>]

01:35:48   real or imagined than any of the other was first come out on Christmas day I [<a href="https://overcast.fm/+BtuwjuVfk/5748">TS</a>]

01:35:51   guess in any there are threats that any theater that showed it was going to [<a href="https://overcast.fm/+BtuwjuVfk/5751">TS</a>]

01:35:54   perhaps suffer some kind of terrorist attack they said there would be another [<a href="https://overcast.fm/+BtuwjuVfk/5754">TS</a>]

01:35:58   911 add another 90 theaters near you [<a href="https://overcast.fm/+BtuwjuVfk/5758">TS</a>]

01:36:01   yeah right which doesn't seem like yeah you gonna fly how many airplanes into [<a href="https://overcast.fm/+BtuwjuVfk/5761">TS</a>]

01:36:08   the movie theaters but anyway [<a href="https://overcast.fm/+BtuwjuVfk/5768">TS</a>]

01:36:10   the editors decided I think I I think it was a mistake but I think they made a [<a href="https://overcast.fm/+BtuwjuVfk/5770">TS</a>]

01:36:17   simple economic decision which was well christmas is a huge time for movies and [<a href="https://overcast.fm/+BtuwjuVfk/5777">TS</a>]

01:36:22   period this movie in particular wasn't going to be a big hit anyway just screw [<a href="https://overcast.fm/+BtuwjuVfk/5782">TS</a>]

01:36:26   this movie and keep the theaters open and then you know next thing you know [<a href="https://overcast.fm/+BtuwjuVfk/5786">TS</a>]

01:36:30   Sony wanted to release it online and they did but iTunes was not among the [<a href="https://overcast.fm/+BtuwjuVfk/5790">TS</a>]

01:36:35   streaming outfits that had it on as re-record re-recording on the 29 29th it [<a href="https://overcast.fm/+BtuwjuVfk/5795">TS</a>]

01:36:46   hit iTunes yesterday the 28th I think that summarizes the situation yeah and [<a href="https://overcast.fm/+BtuwjuVfk/5806">TS</a>]

01:36:53   there was there was one weird story that I that suggested that Sony had called [<a href="https://overcast.fm/+BtuwjuVfk/5813">TS</a>]

01:36:58   the white house asking for help in getting out ball to put it on iTunes [<a href="https://overcast.fm/+BtuwjuVfk/5818">TS</a>]

01:37:04   which I I have not seen any corroboration of that but that was the [<a href="https://overcast.fm/+BtuwjuVfk/5824">TS</a>]

01:37:08   one that struck me is like that's weird that's a weird yet that was the new york [<a href="https://overcast.fm/+BtuwjuVfk/5828">TS</a>]

01:37:12   times and it was an off it was just like in the middle of the article and it was [<a href="https://overcast.fm/+BtuwjuVfk/5832">TS</a>]

01:37:16   just sort of off hand I mean I don't know if that's your call the switchboard [<a href="https://overcast.fm/+BtuwjuVfk/5836">TS</a>]

01:37:19   yes for any Q's number or is that like President Obama can you do a solid and [<a href="https://overcast.fm/+BtuwjuVfk/5839">TS</a>]

01:37:23   call Tim Cook I there's a spectrum of what might have happened there and it's [<a href="https://overcast.fm/+BtuwjuVfk/5843">TS</a>]

01:37:28   unclear from there sort of the implication that they wanted to be an [<a href="https://overcast.fm/+BtuwjuVfk/5848">TS</a>]

01:37:30   iTunes exclusive and and but Apple wasn't interested and then you know what [<a href="https://overcast.fm/+BtuwjuVfk/5850">TS</a>]

01:37:37   ended up happening is that it went up on Christmas Eve on Google Play and on [<a href="https://overcast.fm/+BtuwjuVfk/5857">TS</a>]

01:37:44   YouTube on YouTube for purchase or rental and Xbox through text box life [<a href="https://overcast.fm/+BtuwjuVfk/5864">TS</a>]

01:37:51   correct but not iTunes until until the 28th I guess you know I wrote today I [<a href="https://overcast.fm/+BtuwjuVfk/5871">TS</a>]

01:38:01   just before he started the show I gave it my headline of the Week award finally [<a href="https://overcast.fm/+BtuwjuVfk/5881">TS</a>]

01:38:06   G [<a href="https://overcast.fm/+BtuwjuVfk/5886">TS</a>]

01:38:08   PGR is headline was a poor and I want to get this wrong because it's so classic [<a href="https://overcast.fm/+BtuwjuVfk/5888">TS</a>]

01:38:14   BGR as headliners Apple finally decides to stand up to Sony hackers releases the [<a href="https://overcast.fm/+BtuwjuVfk/5894">TS</a>]

01:38:22   interview on iTunes man so I you know whether it's true and I i nobody I've [<a href="https://overcast.fm/+BtuwjuVfk/5902">TS</a>]

01:38:29   got nobody on the record but you know speaking to some people at Apple nobody [<a href="https://overcast.fm/+BtuwjuVfk/5909">TS</a>]

01:38:33   directly involved in iTunes but people who know people who are involved in [<a href="https://overcast.fm/+BtuwjuVfk/5913">TS</a>]

01:38:36   iTunes that the story I've heard and it makes sense for example if your [<a href="https://overcast.fm/+BtuwjuVfk/5916">TS</a>]

01:38:40   developer this is public knowledge iTunes Connect closes around like the [<a href="https://overcast.fm/+BtuwjuVfk/5920">TS</a>]

01:38:44   22nd or 23rd and it does and even say you go to the iTunes Connect site they [<a href="https://overcast.fm/+BtuwjuVfk/5924">TS</a>]

01:38:48   say iTunes Connect is closed until December 28 they close couple days [<a href="https://overcast.fm/+BtuwjuVfk/5928">TS</a>]

01:38:53   before Christmas and they don't open until a couple of days afterwards and [<a href="https://overcast.fm/+BtuwjuVfk/5933">TS</a>]

01:38:58   that's it [<a href="https://overcast.fm/+BtuwjuVfk/5938">TS</a>]

01:38:59   whatever you want if you're a developer if you want to get a bugfix and you've [<a href="https://overcast.fm/+BtuwjuVfk/5939">TS</a>]

01:39:03   got to get it in before they close and otherwise your gonna wait about a week [<a href="https://overcast.fm/+BtuwjuVfk/5943">TS</a>]

01:39:06   because they want to give people time off from my understanding I think that [<a href="https://overcast.fm/+BtuwjuVfk/5946">TS</a>]

01:39:11   what happened was apple juice and and the New York Times article kinda hinted [<a href="https://overcast.fm/+BtuwjuVfk/5951">TS</a>]

01:39:14   it not that Apple was interested but they weren't interested in doing it on [<a href="https://overcast.fm/+BtuwjuVfk/5954">TS</a>]

01:39:18   Sony's timetable that it was this was like the blackout period for iTunes and [<a href="https://overcast.fm/+BtuwjuVfk/5958">TS</a>]

01:39:25   it's not easy the stuff is non-trivial like to have all these movies streaming [<a href="https://overcast.fm/+BtuwjuVfk/5965">TS</a>]

01:39:30   around the world it takes a while for them to propagate around to see the end [<a href="https://overcast.fm/+BtuwjuVfk/5970">TS</a>]

01:39:35   the content delivery networks that Apple uses and again in theory if they wanted [<a href="https://overcast.fm/+BtuwjuVfk/5975">TS</a>]

01:39:42   to get it up on Christmas I'm sure they could've but I think they would have had [<a href="https://overcast.fm/+BtuwjuVfk/5982">TS</a>]

01:39:44   to call people back from vacation and you know make all sorts of exceptions [<a href="https://overcast.fm/+BtuwjuVfk/5984">TS</a>]

01:39:49   and I just think Apple's decision was this is not our problem and yeah we have [<a href="https://overcast.fm/+BtuwjuVfk/5989">TS</a>]

01:39:54   the movie if we get the movie three days from now so what ya I think we might [<a href="https://overcast.fm/+BtuwjuVfk/5994">TS</a>]

01:39:57   need a bigger thing I don't know why I look at the look at how the story had [<a href="https://overcast.fm/+BtuwjuVfk/5997">TS</a>]

01:40:02   gone and kind of thing that somebody at Apple probably should have said let's be [<a href="https://overcast.fm/+BtuwjuVfk/6002">TS</a>]

01:40:08   prepared to slide this thing up on Christmas Day [<a href="https://overcast.fm/+BtuwjuVfk/6008">TS</a>]

01:40:12   just because that may be how this goes any it was clear a while ago people were [<a href="https://overcast.fm/+BtuwjuVfk/6012">TS</a>]

01:40:16   talking about maybe they were just make it available video on demand and I know [<a href="https://overcast.fm/+BtuwjuVfk/6016">TS</a>]

01:40:21   that thats yeah that's probably telling an employee or to an Apple that they [<a href="https://overcast.fm/+BtuwjuVfk/6021">TS</a>]

01:40:26   need to they need to come to work or be on call to come to work over the holiday [<a href="https://overcast.fm/+BtuwjuVfk/6026">TS</a>]

01:40:29   and that sucks but at the same time you know although that headline is [<a href="https://overcast.fm/+BtuwjuVfk/6029">TS</a>]

01:40:34   ridiculous I do feel like there was a chance here for Apple to just kind of [<a href="https://overcast.fm/+BtuwjuVfk/6034">TS</a>]

01:40:39   the part of the story and instead the story was Apple doesn't have it that's [<a href="https://overcast.fm/+BtuwjuVfk/6039">TS</a>]

01:40:44   weird and I don't know I mean that they're in the business of working with [<a href="https://overcast.fm/+BtuwjuVfk/6044">TS</a>]

01:40:47   the studios to get the stuff I would you want to be seen as being on the [<a href="https://overcast.fm/+BtuwjuVfk/6047">TS</a>]

01:40:49   forefront of this and being flexible enough to get up and I kinda feel like [<a href="https://overcast.fm/+BtuwjuVfk/6049">TS</a>]

01:40:54   what was revealed is that Apple systems are a little bit rickety and and they [<a href="https://overcast.fm/+BtuwjuVfk/6054">TS</a>]

01:40:59   were they were running a skeleton crew and so they just couldn't get it up and [<a href="https://overcast.fm/+BtuwjuVfk/6059">TS</a>]

01:41:02   in time for the timing of it which is kind of weird although if you've used [<a href="https://overcast.fm/+BtuwjuVfk/6062">TS</a>]

01:41:06   iTunes Connect it's not unreasonable to think that that's a weird you know back [<a href="https://overcast.fm/+BtuwjuVfk/6066">TS</a>]

01:41:10   in system that regular people never have to see but it's not a big deal but it is [<a href="https://overcast.fm/+BtuwjuVfk/6070">TS</a>]

01:41:16   a little surprising that it should now be at the forefront of the stuff like [<a href="https://overcast.fm/+BtuwjuVfk/6076">TS</a>]

01:41:19   sure we can put that up the problem and yeah I do I do kind of feel that aside [<a href="https://overcast.fm/+BtuwjuVfk/6079">TS</a>]

01:41:23   and again who knows what the root actual capabilities and I don't know for sure [<a href="https://overcast.fm/+BtuwjuVfk/6083">TS</a>]

01:41:27   but I do think that it might be true that Apple's backend system for this [<a href="https://overcast.fm/+BtuwjuVfk/6087">TS</a>]

01:41:30   stuff is less nimble than you know in no surprise that Google may be a lot more [<a href="https://overcast.fm/+BtuwjuVfk/6090">TS</a>]

01:41:36   nimble in this regard yeah yeah that they can do something quicker they can [<a href="https://overcast.fm/+BtuwjuVfk/6096">TS</a>]

01:41:40   pull something put put it up quicker and have it propagation and stream around [<a href="https://overcast.fm/+BtuwjuVfk/6100">TS</a>]

01:41:46   the world quicker than Apple can wear the Apple AAPL still the company that [<a href="https://overcast.fm/+BtuwjuVfk/6106">TS</a>]

01:41:49   when they make changes to the store has tix tore down an hour to exactly exactly [<a href="https://overcast.fm/+BtuwjuVfk/6109">TS</a>]

01:41:55   I i think that's that's part of the story and they've gotten better but also [<a href="https://overcast.fm/+BtuwjuVfk/6115">TS</a>]

01:41:58   used to be that they would be like TV shows that would come out and it was [<a href="https://overcast.fm/+BtuwjuVfk/6118">TS</a>]

01:42:01   like supposed to be released on midnight after the after the show aired or [<a href="https://overcast.fm/+BtuwjuVfk/6121">TS</a>]

01:42:05   something like that and then on iTunes it would always be like sometime the [<a href="https://overcast.fm/+BtuwjuVfk/6125">TS</a>]

01:42:09   next day or maybe the day after and i never knew whether that meant that some [<a href="https://overcast.fm/+BtuwjuVfk/6129">TS</a>]

01:42:13   of the TV studio just didn't get the file to them in time or whether it was [<a href="https://overcast.fm/+BtuwjuVfk/6133">TS</a>]

01:42:16   like literally there's a lag in iTunes Connect for content and you know the [<a href="https://overcast.fm/+BtuwjuVfk/6136">TS</a>]

01:42:22   systems are shallower the approval of slow and that [<a href="https://overcast.fm/+BtuwjuVfk/6142">TS</a>]

01:42:24   gets gets delayed and they seem to be better at that now too but it's possible [<a href="https://overcast.fm/+BtuwjuVfk/6144">TS</a>]

01:42:29   I know it's also possible that Google and Microsoft and whoever else posted [<a href="https://overcast.fm/+BtuwjuVfk/6149">TS</a>]

01:42:33   this thing had no problem telling their staff to work on Christmas and maybe [<a href="https://overcast.fm/+BtuwjuVfk/6153">TS</a>]

01:42:39   they maybe they had that plan and Apple has this kind of corporate culture of [<a href="https://overcast.fm/+BtuwjuVfk/6159">TS</a>]

01:42:43   dismissing everybody for that period of time and you know maybe that's played [<a href="https://overcast.fm/+BtuwjuVfk/6163">TS</a>]

01:42:48   into this 2010 and not really anybody I mean it can't really be everybody [<a href="https://overcast.fm/+BtuwjuVfk/6168">TS</a>]

01:42:53   because you know on Christmas morning when everybody's launching new iPod iPad [<a href="https://overcast.fm/+BtuwjuVfk/6173">TS</a>]

01:42:59   somebody somebody's gotta be there there are always people on call so that that's [<a href="https://overcast.fm/+BtuwjuVfk/6179">TS</a>]

01:43:02   that's the part that just don't know maybe they just didn't think it was that [<a href="https://overcast.fm/+BtuwjuVfk/6182">TS</a>]

01:43:05   big a deal and that it was that they didn't need to be there it's just it's [<a href="https://overcast.fm/+BtuwjuVfk/6185">TS</a>]

01:43:09   funny in the end when the president is talking about it in his news conference [<a href="https://overcast.fm/+BtuwjuVfk/6189">TS</a>]

01:43:12   it's probably a big enough deal to pay attention to it I think if your Apple [<a href="https://overcast.fm/+BtuwjuVfk/6192">TS</a>]

01:43:15   just cannot be even if you're not going to be the only exclusive provider of it [<a href="https://overcast.fm/+BtuwjuVfk/6195">TS</a>]

01:43:19   to not be the one major player who's not providing a note saying they were afraid [<a href="https://overcast.fm/+BtuwjuVfk/6199">TS</a>]

01:43:24   or anything that is a lot of stupidity and in those statements but I'm just [<a href="https://overcast.fm/+BtuwjuVfk/6204">TS</a>]

01:43:27   saying for PR purposes alone don't you want to be not seen as being a step [<a href="https://overcast.fm/+BtuwjuVfk/6207">TS</a>]

01:43:31   behind Microsoft and Google Play yeah I totally agree with that and and though [<a href="https://overcast.fm/+BtuwjuVfk/6211">TS</a>]

01:43:38   the movie is a silly stupid comedy and not like a serious political statement [<a href="https://overcast.fm/+BtuwjuVfk/6218">TS</a>]

01:43:44   which you know what I think if it had been if it had been some kind of [<a href="https://overcast.fm/+BtuwjuVfk/6224">TS</a>]

01:43:48   documentary on North Korea that had you know sparked the hack and public need to [<a href="https://overcast.fm/+BtuwjuVfk/6228">TS</a>]

01:43:57   see this movie right that I bet I would be surprised about what had made the [<a href="https://overcast.fm/+BtuwjuVfk/6237">TS</a>]

01:44:01   exception but I feel like it almost doesn't matter like and I actually did [<a href="https://overcast.fm/+BtuwjuVfk/6241">TS</a>]

01:44:06   rent a movie remanent now it was really that I did that their best but at their [<a href="https://overcast.fm/+BtuwjuVfk/6246">TS</a>]

01:44:14   worst seems like an odd not the best showing for them now there are very few [<a href="https://overcast.fm/+BtuwjuVfk/6254">TS</a>]

01:44:19   movies that even if even though I'm like halfway through in like wow I regret [<a href="https://overcast.fm/+BtuwjuVfk/6259">TS</a>]

01:44:23   running [<a href="https://overcast.fm/+BtuwjuVfk/6263">TS</a>]

01:44:23   but I'll stick it through to the end that this one I did not make it to my [<a href="https://overcast.fm/+BtuwjuVfk/6263">TS</a>]

01:44:28   wife I just latisha let's just go bad otherwise I'm gonna fall asleep in front [<a href="https://overcast.fm/+BtuwjuVfk/6268">TS</a>]

01:44:34   of this thing it was not funny but I still feel like you know we can't have [<a href="https://overcast.fm/+BtuwjuVfk/6274">TS</a>]

01:44:41   our movies being held to the whims of you know anonymous not job hackers ya [<a href="https://overcast.fm/+BtuwjuVfk/6281">TS</a>]

01:44:46   gotta stick to your guns and I kind of feel like so as stupid as the movie [<a href="https://overcast.fm/+BtuwjuVfk/6286">TS</a>]

01:44:52   itself actually is I kind of feel like it really was an exceptional situation [<a href="https://overcast.fm/+BtuwjuVfk/6292">TS</a>]

01:44:56   that warranted probably exceptional and ill an exception from Apple from what [<a href="https://overcast.fm/+BtuwjuVfk/6296">TS</a>]

01:45:03   they would typically do I know it wasn't just like Sony it called them up and we [<a href="https://overcast.fm/+BtuwjuVfk/6303">TS</a>]

01:45:09   had this movie from the summer and we've got it scheduled to come up with you [<a href="https://overcast.fm/+BtuwjuVfk/6309">TS</a>]

01:45:14   guys on January 2nd but you know it's like we do it like a week early may be [<a href="https://overcast.fm/+BtuwjuVfk/6314">TS</a>]

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01:45:24   chance to do that was last week it's coming up on January 2nd this was not [<a href="https://overcast.fm/+BtuwjuVfk/6324">TS</a>]

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01:45:42   that some theaters finally showed it and i'm glad that it was on VOD and the [<a href="https://overcast.fm/+BtuwjuVfk/6342">TS</a>]

01:45:47   people can watch it and yeah it's a shame in a way that this isn't over a [<a href="https://overcast.fm/+BtuwjuVfk/6347">TS</a>]

01:45:51   more serious thoughtful piece of work instead of a kind of stoner Road comedy [<a href="https://overcast.fm/+BtuwjuVfk/6351">TS</a>]

01:45:57   but you know I like Franco and Rogan I mean I like from all the way back and [<a href="https://overcast.fm/+BtuwjuVfk/6357">TS</a>]

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01:46:26   out there and yeah [<a href="https://overcast.fm/+BtuwjuVfk/6386">TS</a>]

01:46:27   yeah you would think you would think somebody that would be like hey guys I [<a href="https://overcast.fm/+BtuwjuVfk/6387">TS</a>]

01:46:32   think we need to do this and and i think perhaps they did happen eventually after [<a href="https://overcast.fm/+BtuwjuVfk/6392">TS</a>]

01:46:36   the fact we're maybe on Christmas Day somebody was like why why are we not out [<a href="https://overcast.fm/+BtuwjuVfk/6396">TS</a>]

01:46:40   there with this and so now we see it you know it went on iTunes faster than I [<a href="https://overcast.fm/+BtuwjuVfk/6400">TS</a>]

01:46:46   thought once it didn't go on i tunes on the day of release I thought that's [<a href="https://overcast.fm/+BtuwjuVfk/6406">TS</a>]

01:46:49   gonna lag behind their gonna come up and turn the lights back on and then they're [<a href="https://overcast.fm/+BtuwjuVfk/6409">TS</a>]

01:46:53   gonna put it out there it got a bit faster than I thought after after they [<a href="https://overcast.fm/+BtuwjuVfk/6413">TS</a>]

01:46:57   passed by the initial drop date now it was exactly did I would say it was [<a href="https://overcast.fm/+BtuwjuVfk/6417">TS</a>]

01:47:02   exactly what I expected I read between the lines in my guess was all they said [<a href="https://overcast.fm/+BtuwjuVfk/6422">TS</a>]

01:47:07   was we're not going to do this but not going to get this up by Christmas will [<a href="https://overcast.fm/+BtuwjuVfk/6427">TS</a>]

01:47:11   get it in you know somebody to come back in on Friday or Monday and push the [<a href="https://overcast.fm/+BtuwjuVfk/6431">TS</a>]

01:47:14   button will make an appt yeah stupid movie cannot have a really good [<a href="https://overcast.fm/+BtuwjuVfk/6434">TS</a>]

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01:51:24   yeah well that was I mean I expected a lot more hand-wringing and and [<a href="https://overcast.fm/+BtuwjuVfk/6684">TS</a>]

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01:51:46   that's not Apple related at all but I also didn't want to be just completely [<a href="https://overcast.fm/+BtuwjuVfk/6706">TS</a>]

01:51:50   divorced I wanted I wanted to mean something to me completely divorced from [<a href="https://overcast.fm/+BtuwjuVfk/6710">TS</a>]

01:51:52   Apple is likely if I can tip my cap at Apple somehow and yet have not be [<a href="https://overcast.fm/+BtuwjuVfk/6712">TS</a>]

01:51:56   necessary to understanding just haven't been easy to scan cite cite name that [<a href="https://overcast.fm/+BtuwjuVfk/6716">TS</a>]

01:52:02   that was what I was looking for and I also wanted to be something that was [<a href="https://overcast.fm/+BtuwjuVfk/6722">TS</a>]

01:52:05   kind of normal words and sellable and a dot com those are Scott sort of all my [<a href="https://overcast.fm/+BtuwjuVfk/6725">TS</a>]

01:52:09   rules can I did TV dotnet which was te ve day and there's nothing worse than [<a href="https://overcast.fm/+BtuwjuVfk/6729">TS</a>]

01:52:13   having to spell it out and then and then point out it's not a dot com dot net and [<a href="https://overcast.fm/+BtuwjuVfk/6733">TS</a>]

01:52:17   you know i just i wanted to be simple and then that that struck me that [<a href="https://overcast.fm/+BtuwjuVfk/6737">TS</a>]

01:52:21   classic you know it comes from their D interview that Steve Jobs did with [<a href="https://overcast.fm/+BtuwjuVfk/6741">TS</a>]

01:52:27   Walton Kara about when he came back to Apple [<a href="https://overcast.fm/+BtuwjuVfk/6747">TS</a>]

01:52:30   wrapping back around the beginning of the show in in 96 97 [<a href="https://overcast.fm/+BtuwjuVfk/6750">TS</a>]

01:52:34   and he was amazed at how many good people were still there when he thought [<a href="https://overcast.fm/+BtuwjuVfk/6754">TS</a>]

01:52:38   the company should be just empty because it was in such dire straits and and the [<a href="https://overcast.fm/+BtuwjuVfk/6758">TS</a>]

01:52:42   phrase that struck him at the time was somebody told him permit multiple people [<a href="https://overcast.fm/+BtuwjuVfk/6762">TS</a>]

01:52:47   told him that we know we believe six colors here or I believe six colors that [<a href="https://overcast.fm/+BtuwjuVfk/6767">TS</a>]

01:52:51   the classic Apple rainbow logo which was the logo the time it's like it's in my [<a href="https://overcast.fm/+BtuwjuVfk/6771">TS</a>]

01:52:55   blood this is Apple is part of who I am and that struck steve is like a leading [<a href="https://overcast.fm/+BtuwjuVfk/6775">TS</a>]

01:53:00   six colors that make sense you love Apple like I love Apple let's make some [<a href="https://overcast.fm/+BtuwjuVfk/6780">TS</a>]

01:53:03   great stuff and I i felt like that was that was like I'm not going always [<a href="https://overcast.fm/+BtuwjuVfk/6783">TS</a>]

01:53:07   praised everything Apple does Amanda criticized Apple I'm gonna try to be [<a href="https://overcast.fm/+BtuwjuVfk/6787">TS</a>]

01:53:09   fair when I read about Apple and I'm gonna read about things that are now but [<a href="https://overcast.fm/+BtuwjuVfk/6789">TS</a>]

01:53:12   Apple has defined my career and tech journalism there's no doubt about it and [<a href="https://overcast.fm/+BtuwjuVfk/6792">TS</a>]

01:53:17   it would be crazy for me not to find a way to to reference that and so I [<a href="https://overcast.fm/+BtuwjuVfk/6797">TS</a>]

01:53:22   thought you know bleed 66 colors believe six colors what you know let me look [<a href="https://overcast.fm/+BtuwjuVfk/6802">TS</a>]

01:53:26   that up and I found out that there were no website called that the dot-com [<a href="https://overcast.fm/+BtuwjuVfk/6806">TS</a>]

01:53:31   domain for it was available it was owned by somebody but it was just cite [<a href="https://overcast.fm/+BtuwjuVfk/6811">TS</a>]

01:53:35   literally saying make me an offer and I thought well like I know I give it a few [<a href="https://overcast.fm/+BtuwjuVfk/6815">TS</a>]

01:53:39   days where I just thought maybe maybe not doing want to do this what I want to [<a href="https://overcast.fm/+BtuwjuVfk/6819">TS</a>]

01:53:44   do but I I never went to a backup name as I thought well this is greater than [<a href="https://overcast.fm/+BtuwjuVfk/6824">TS</a>]

01:53:48   the same accuracy I dot com its regular English words and so yes then I ended up [<a href="https://overcast.fm/+BtuwjuVfk/6828">TS</a>]

01:53:55   making making those people on offer and transferring it to her and about six [<a href="https://overcast.fm/+BtuwjuVfk/6835">TS</a>]

01:53:58   colors with a you for everybody in Commonwealth countries it redirects to [<a href="https://overcast.fm/+BtuwjuVfk/6838">TS</a>]

01:54:03   the one without the year it does it read director doesn't mean it redirects it [<a href="https://overcast.fm/+BtuwjuVfk/6843">TS</a>]

01:54:07   and what I wanna do at some point is read a script or something that mirror [<a href="https://overcast.fm/+BtuwjuVfk/6847">TS</a>]

01:54:11   set with all of the words swapped out for their equivalents but I haven't [<a href="https://overcast.fm/+BtuwjuVfk/6851">TS</a>]

01:54:15   gotten to that point yet [<a href="https://overcast.fm/+BtuwjuVfk/6855">TS</a>]

01:54:17   maybe there'll be a good addition to smarty pants English if I like a monocle [<a href="https://overcast.fm/+BtuwjuVfk/6857">TS</a>]

01:54:23   and a top hat on it but yeah so it was I'm glad you liked it I i've got [<a href="https://overcast.fm/+BtuwjuVfk/6863">TS</a>]

01:54:28   incredibly positive feedback from it which is which is great cuz you never [<a href="https://overcast.fm/+BtuwjuVfk/6868">TS</a>]

01:54:31   expect positive feedback from anything on the internet you expect people to [<a href="https://overcast.fm/+BtuwjuVfk/6871">TS</a>]

01:54:33   grouse about it but you know i've been I i'm happy to have the people say nice [<a href="https://overcast.fm/+BtuwjuVfk/6873">TS</a>]

01:54:39   things about it and I'm happy about it I was like I said I expected this to be a [<a href="https://overcast.fm/+BtuwjuVfk/6879">TS</a>]

01:54:44   real trial and for me to get something that was a compromise could you hear [<a href="https://overcast.fm/+BtuwjuVfk/6884">TS</a>]

01:54:47   those stories and Marco tells a story about overcast now he had all these [<a href="https://overcast.fm/+BtuwjuVfk/6887">TS</a>]

01:54:50   different ideas and you know things he couldn't get things in past about a [<a href="https://overcast.fm/+BtuwjuVfk/6890">TS</a>]

01:54:54   trademark search or anything like that and you know for this I was really just [<a href="https://overcast.fm/+BtuwjuVfk/6894">TS</a>]

01:54:58   looking for ideally a.com domain I would have taken some others probably if I [<a href="https://overcast.fm/+BtuwjuVfk/6898">TS</a>]

01:55:04   could come up with something clever but this for me was a good fit it's like if [<a href="https://overcast.fm/+BtuwjuVfk/6904">TS</a>]

01:55:08   you get what its referencing then great and if you don't it doesn't matter it's [<a href="https://overcast.fm/+BtuwjuVfk/6908">TS</a>]

01:55:12   just it's just a brand new Nigerian fireball is it's a good name you know [<a href="https://overcast.fm/+BtuwjuVfk/6912">TS</a>]

01:55:17   it's good it's but it's funny though cuz it's not enough to have a good name now [<a href="https://overcast.fm/+BtuwjuVfk/6917">TS</a>]

01:55:21   because well I wonder about that today I know Jason freed Basecamp 37620 is 137 I [<a href="https://overcast.fm/+BtuwjuVfk/6921">TS</a>]

01:55:32   will for the rest of my life but he he's written about how domain names don't [<a href="https://overcast.fm/+BtuwjuVfk/6932">TS</a>]

01:55:38   mean as much anymore and they have Basecamp dot com now but I think at [<a href="https://overcast.fm/+BtuwjuVfk/6938">TS</a>]

01:55:44   least 10 years HQ everybody who use Basecamp knows his thing was man people [<a href="https://overcast.fm/+BtuwjuVfk/6944">TS</a>]

01:55:51   just google based in NY 10018 have an account they just start typing be in [<a href="https://overcast.fm/+BtuwjuVfk/6951">TS</a>]

01:55:57   Toronto in on the address field and it fills in and when they're looking for it [<a href="https://overcast.fm/+BtuwjuVfk/6957">TS</a>]

01:56:03   they don't go to the website they go to google and type base camp and pay see if [<a href="https://overcast.fm/+BtuwjuVfk/6963">TS</a>]

01:56:07   we could be based campaign HQ access G and they would get to us [<a href="https://overcast.fm/+BtuwjuVfk/6967">TS</a>]

01:56:12   so I do think it's a little bit less important agree I like it better to have [<a href="https://overcast.fm/+BtuwjuVfk/6972">TS</a>]

01:56:17   a good name that just sounds like a good name six colors it sounds good rather [<a href="https://overcast.fm/+BtuwjuVfk/6977">TS</a>]

01:56:21   than worry about the domain but I still think that there's an art to getting a [<a href="https://overcast.fm/+BtuwjuVfk/6981">TS</a>]

01:56:24   name where it looks like a good you are you know and so every once in a while as [<a href="https://overcast.fm/+BtuwjuVfk/6984">TS</a>]

01:56:30   I can simple but like a lot of times when you have like an ass in the middle [<a href="https://overcast.fm/+BtuwjuVfk/6990">TS</a>]

01:56:34   it it if its plural Lake sixes colors dot com it's like you know it doesn't [<a href="https://overcast.fm/+BtuwjuVfk/6994">TS</a>]

01:56:42   look at it you lose the two words you know you want if you gonna combined two [<a href="https://overcast.fm/+BtuwjuVfk/7002">TS</a>]

01:56:47   words the daring fireballer six colors you want it to be completely unambiguous [<a href="https://overcast.fm/+BtuwjuVfk/7007">TS</a>]

01:56:52   even without CamelCase because that's how most people and every once in awhile [<a href="https://overcast.fm/+BtuwjuVfk/7012">TS</a>]

01:56:56   you come up with a domain name it's like two words put together they sound great [<a href="https://overcast.fm/+BtuwjuVfk/7016">TS</a>]

01:57:00   the meaning is great but then you look at the mall or kiss together and it's [<a href="https://overcast.fm/+BtuwjuVfk/7020">TS</a>]

01:57:04   like you can read it I mean we had a lot of politics involving picking a name for [<a href="https://overcast.fm/+BtuwjuVfk/7024">TS</a>]

01:57:08   the site that we launched it at IDG and we chose tech high and there are a lot [<a href="https://overcast.fm/+BtuwjuVfk/7028">TS</a>]

01:57:12   of things I love I love the logo I love the colors I like the name but in a [<a href="https://overcast.fm/+BtuwjuVfk/7032">TS</a>]

01:57:16   browser it looks terrible because it's the two ages in the middle [<a href="https://overcast.fm/+BtuwjuVfk/7036">TS</a>]

01:57:19   that's a that's exactly the sort of thing i'm talking now but again it did [<a href="https://overcast.fm/+BtuwjuVfk/7039">TS</a>]

01:57:24   you know but that's two ages in a row it's it's exactly right whereas in if it [<a href="https://overcast.fm/+BtuwjuVfk/7044">TS</a>]

01:57:30   wasn't for the URL you would never it never occurred because the 82nd age [<a href="https://overcast.fm/+BtuwjuVfk/7050">TS</a>]

01:57:34   would always be uppercase the interview CamelCase or it would be two words with [<a href="https://overcast.fm/+BtuwjuVfk/7054">TS</a>]

01:57:39   a space between them but either way it would be a lowercase agent a [<a href="https://overcast.fm/+BtuwjuVfk/7059">TS</a>]

01:57:42   capitulation it wouldn't be a problem but I did get and I've never even used [<a href="https://overcast.fm/+BtuwjuVfk/7062">TS</a>]

01:57:45   this it redirects but I did get 6 colo dot RSS cuz I don't know why not that's [<a href="https://overcast.fm/+BtuwjuVfk/7065">TS</a>]

01:57:53   like Serbia Serbian demand register has some of my money now but I don't know [<a href="https://overcast.fm/+BtuwjuVfk/7073">TS</a>]

01:57:58   why I bought a lot of domains when I was speculating about the about the name and [<a href="https://overcast.fm/+BtuwjuVfk/7078">TS</a>]

01:58:01   that's why I have 16 demeans and offers I've got a bleed six colors and bleed [<a href="https://overcast.fm/+BtuwjuVfk/7081">TS</a>]

01:58:05   six and numerals six of something but not of six colors and and a few other [<a href="https://overcast.fm/+BtuwjuVfk/7085">TS</a>]

01:58:10   names that were in there snow world which is where I posted my like a sort [<a href="https://overcast.fm/+BtuwjuVfk/7090">TS</a>]

01:58:14   of resignation announcement thing that was just a placeholder until I get lunch [<a href="https://overcast.fm/+BtuwjuVfk/7094">TS</a>]

01:58:18   six colors but I it's a name right its name was real words you don't have to [<a href="https://overcast.fm/+BtuwjuVfk/7098">TS</a>]

01:58:24   explain it during fireball is like that [<a href="https://overcast.fm/+BtuwjuVfk/7104">TS</a>]

01:58:25   you might ask what does that mean but the words are recognizable it's an [<a href="https://overcast.fm/+BtuwjuVfk/7105">TS</a>]

01:58:30   understandable concept I think I think in the art of naming that's what you [<a href="https://overcast.fm/+BtuwjuVfk/7110">TS</a>]

01:58:34   want is you want something that is gonna catch a little bit and be like oh yeah [<a href="https://overcast.fm/+BtuwjuVfk/7114">TS</a>]

01:58:36   yeah even if the domain doesn't matter although quite frankly during a [<a href="https://overcast.fm/+BtuwjuVfk/7116">TS</a>]

01:58:40   podcaster your own a TV interview and somebody says oh where can people read [<a href="https://overcast.fm/+BtuwjuVfk/7120">TS</a>]

01:58:44   about you it helps especially at the beginning to say six colors dot com [<a href="https://overcast.fm/+BtuwjuVfk/7124">TS</a>]

01:58:48   because you know if you say well he's a weird URL you have to go to it's less [<a href="https://overcast.fm/+BtuwjuVfk/7128">TS</a>]

01:58:53   likely anybody's gonna remember it but they might remember the name did you get [<a href="https://overcast.fm/+BtuwjuVfk/7133">TS</a>]

01:58:56   the digits six colors and I i would like to get that at some point but it was [<a href="https://overcast.fm/+BtuwjuVfk/7136">TS</a>]

01:59:02   quite frankly it was too expensive [<a href="https://overcast.fm/+BtuwjuVfk/7142">TS</a>]

01:59:03   after about the others I was like wow that's really pricey for just a redirect [<a href="https://overcast.fm/+BtuwjuVfk/7143">TS</a>]

01:59:07   and to your point about Google I feel like after some amount of time of me [<a href="https://overcast.fm/+BtuwjuVfk/7147">TS</a>]

01:59:13   doing this I can decide whether I want to go ahead and buy that and my feeling [<a href="https://overcast.fm/+BtuwjuVfk/7153">TS</a>]

01:59:18   is at some point those other alternatives are a lot less valuable [<a href="https://overcast.fm/+BtuwjuVfk/7158">TS</a>]

01:59:22   because there's already a thing that is six colors dot com and so numeral six [<a href="https://overcast.fm/+BtuwjuVfk/7162">TS</a>]

01:59:26   colors dot com is not a you know they're gonna think well it's it's valuable they [<a href="https://overcast.fm/+BtuwjuVfk/7166">TS</a>]

01:59:30   can sell it to me but nobody else is gonna want it so I hope to get them [<a href="https://overcast.fm/+BtuwjuVfk/7170">TS</a>]

01:59:34   eventually but I'm not gonna pay an arm and a leg to get them just because they [<a href="https://overcast.fm/+BtuwjuVfk/7174">TS</a>]

01:59:38   will redirect I've told this before my registered during fire by registered at [<a href="https://overcast.fm/+BtuwjuVfk/7178">TS</a>]

01:59:42   net and dot com at the same time and I i went with dot net as the canonical one [<a href="https://overcast.fm/+BtuwjuVfk/7182">TS</a>]

01:59:47   because I i've since grown out of it I guess if I had it to do all over again [<a href="https://overcast.fm/+BtuwjuVfk/7187">TS</a>]

01:59:52   I'd probably use the dot-com but at the time I had a weird aversion to dot com I [<a href="https://overcast.fm/+BtuwjuVfk/7192">TS</a>]

01:59:57   just thought I don't know if it's an exploit I cannot express it just felt [<a href="https://overcast.fm/+BtuwjuVfk/7197">TS</a>]

02:00:02   like that comment you're like a big company was a time when Doug net was [<a href="https://overcast.fm/+BtuwjuVfk/7202">TS</a>]

02:00:06   kinda cool it was likely cool like inside hurry you know where the word the [<a href="https://overcast.fm/+BtuwjuVfk/7206">TS</a>]

02:00:11   techie people of the internet and we we have dot net [<a href="https://overcast.fm/+BtuwjuVfk/7211">TS</a>]

02:00:14   ITV not net and org I just didn't ever get that calm I don't know it just [<a href="https://overcast.fm/+BtuwjuVfk/7214">TS</a>]

02:00:18   seemed to me like a person with a site should not have a duck and I don't even [<a href="https://overcast.fm/+BtuwjuVfk/7218">TS</a>]

02:00:22   know I've never even asked him I always thought maybe that's why can't he uses [<a href="https://overcast.fm/+BtuwjuVfk/7222">TS</a>]

02:00:25   cocky door but I read those two and this is back at a time when they're really [<a href="https://overcast.fm/+BtuwjuVfk/7225">TS</a>]

02:00:31   only three big ones [<a href="https://overcast.fm/+BtuwjuVfk/7231">TS</a>]

02:00:32   net dot com dot org and I didn't register dot org somebody else has this [<a href="https://overcast.fm/+BtuwjuVfk/7232">TS</a>]

02:00:37   guy Peter Haas something you go to daring fireball dorgan's a guy who hosts [<a href="https://overcast.fm/+BtuwjuVfk/7237">TS</a>]

02:00:42   his personal blog their God I swear and done work for six colors i've you know [<a href="https://overcast.fm/+BtuwjuVfk/7242">TS</a>]

02:00:51   every once in awhile somebody alright to me where this but it's like the guy he [<a href="https://overcast.fm/+BtuwjuVfk/7251">TS</a>]

02:00:57   hasn't updated its and two years so and it was never popular so I just thought [<a href="https://overcast.fm/+BtuwjuVfk/7257">TS</a>]

02:01:04   that's not why he did it seems to me like a crazy person it's also possible [<a href="https://overcast.fm/+BtuwjuVfk/7264">TS</a>]

02:01:11   that his pocket somewhere else but he's parked he's parked domain at the same IP [<a href="https://overcast.fm/+BtuwjuVfk/7271">TS</a>]

02:01:15   address and it's just accepting of all the traffic and so even though he's [<a href="https://overcast.fm/+BtuwjuVfk/7275">TS</a>]

02:01:19   thinking that he's serving that it you know my my blog datpiff.com it's also [<a href="https://overcast.fm/+BtuwjuVfk/7279">TS</a>]

02:01:24   Sarah still serving an irreparable I don't have that happen sometimes the app [<a href="https://overcast.fm/+BtuwjuVfk/7284">TS</a>]

02:01:30   for a while the guy who owned newspaper dot com or at least he did own newspaper [<a href="https://overcast.fm/+BtuwjuVfk/7290">TS</a>]

02:01:36   dot com had it redirecting to during fireball I didn't have it I wasn't my [<a href="https://overcast.fm/+BtuwjuVfk/7296">TS</a>]

02:01:42   domain it was this the guy who had and it's a newspaper dot com is probably [<a href="https://overcast.fm/+BtuwjuVfk/7302">TS</a>]

02:01:47   pretty valuable to me maybe it no longer it still isn't a thing if you go to [<a href="https://overcast.fm/+BtuwjuVfk/7307">TS</a>]

02:01:52   newspaper dot com it's like us [<a href="https://overcast.fm/+BtuwjuVfk/7312">TS</a>]

02:01:54   sorry we're down to the moment and there's an animation but for a while and [<a href="https://overcast.fm/+BtuwjuVfk/7314">TS</a>]

02:01:58   it was just weird because it was like I don't know it was enough traffic on a [<a href="https://overcast.fm/+BtuwjuVfk/7318">TS</a>]

02:02:03   daily basis that it showed up in my referrals like as I can with the houses [<a href="https://overcast.fm/+BtuwjuVfk/7323">TS</a>]

02:02:08   newspaper dot com that is like my 15th highest referral and I went to it and it [<a href="https://overcast.fm/+BtuwjuVfk/7328">TS</a>]

02:02:12   was during fire by Nendo now or the other thing was while he was doing it I [<a href="https://overcast.fm/+BtuwjuVfk/7332">TS</a>]

02:02:17   would get I would get about one or two offers a month to buy it [<a href="https://overcast.fm/+BtuwjuVfk/7337">TS</a>]

02:02:21   sure and I was like how many as I gotta know why its point my site but it in me [<a href="https://overcast.fm/+BtuwjuVfk/7341">TS</a>]

02:02:26   I remember there is a story about that maybe even a site I did had that for a [<a href="https://overcast.fm/+BtuwjuVfk/7346">TS</a>]

02:02:31   while where somebody owned it and they didn't want to give it to us or sell it [<a href="https://overcast.fm/+BtuwjuVfk/7351">TS</a>]

02:02:35   to us but they said but I'm not using it soldiers related to you for now I was [<a href="https://overcast.fm/+BtuwjuVfk/7355">TS</a>]

02:02:39   like ok [<a href="https://overcast.fm/+BtuwjuVfk/7359">TS</a>]

02:02:40   that doesn't help me because I can't rely on it but it's nice that you turn [<a href="https://overcast.fm/+BtuwjuVfk/7360">TS</a>]

02:02:44   the speakers on us for a while with tv.com is that it was a it was a blog on [<a href="https://overcast.fm/+BtuwjuVfk/7364">TS</a>]

02:02:49   CNET for awhile and TV I think snow wasn't even seen it was like Hotwire [<a href="https://overcast.fm/+BtuwjuVfk/7369">TS</a>]

02:02:55   something like that and wired digital got sold to like like hosts or Alta [<a href="https://overcast.fm/+BtuwjuVfk/7375">TS</a>]

02:03:00   Vista or something like that and it basically got sucked into this nine [<a href="https://overcast.fm/+BtuwjuVfk/7380">TS</a>]

02:03:04   internet company to the point where they were never using it he visited that dot [<a href="https://overcast.fm/+BtuwjuVfk/7384">TS</a>]

02:03:08   com of my dot net dot org you went to the dot-com you just went to the search [<a href="https://overcast.fm/+BtuwjuVfk/7388">TS</a>]

02:03:11   engine homepage and I spent years trying to get them to not even to sell it to me [<a href="https://overcast.fm/+BtuwjuVfk/7391">TS</a>]

02:03:18   to find the person who is in charge of the terrorists to this to this day I [<a href="https://overcast.fm/+BtuwjuVfk/7398">TS</a>]

02:03:24   have no idea just give me somebody to talk to you know we just have this blog [<a href="https://overcast.fm/+BtuwjuVfk/7404">TS</a>]

02:03:29   you're not using it it was the name of a blog on a website that you bought ten [<a href="https://overcast.fm/+BtuwjuVfk/7409">TS</a>]

02:03:33   years ago they only did 10 posts or whatever and then and then they shut it [<a href="https://overcast.fm/+BtuwjuVfk/7413">TS</a>]

02:03:37   down and to this day if you go to te ve dot com you end up at insider info dot [<a href="https://overcast.fm/+BtuwjuVfk/7417">TS</a>]

02:03:42   com at the Lycos network which yeah with with with a form submission of src [<a href="https://overcast.fm/+BtuwjuVfk/7422">TS</a>]

02:03:52   equals nm domains I wonder if that's why all of our did domains just redirect to [<a href="https://overcast.fm/+BtuwjuVfk/7432">TS</a>]

02:03:58   this page where they where they don't even know what it's like [<a href="https://overcast.fm/+BtuwjuVfk/7438">TS</a>]

02:04:03   user-submitted content or something like that they're running out all these don't [<a href="https://overcast.fm/+BtuwjuVfk/7443">TS</a>]

02:04:06   all demands but it's like that they just they got that domain demands are funny [<a href="https://overcast.fm/+BtuwjuVfk/7446">TS</a>]

02:04:11   they got the domain a million years ago and they just keep paying whatever [<a href="https://overcast.fm/+BtuwjuVfk/7451">TS</a>]

02:04:14   they're paying as part of the thousand domains that they own and will pay for [<a href="https://overcast.fm/+BtuwjuVfk/7454">TS</a>]

02:04:19   it forever and you know that's always a problem when you're shopping for domains [<a href="https://overcast.fm/+BtuwjuVfk/7459">TS</a>]

02:04:23   is is that is that if it's somebody wants to sell its great but if it's just [<a href="https://overcast.fm/+BtuwjuVfk/7463">TS</a>]

02:04:26   inside the mom of a giant corporation forget it just forget it [<a href="https://overcast.fm/+BtuwjuVfk/7466">TS</a>]

02:04:31   TV de vez the problem here [<a href="https://overcast.fm/+BtuwjuVfk/7471">TS</a>]

02:04:35   dot com dot com yeah it just redirects it like some kind of weird sight but [<a href="https://overcast.fm/+BtuwjuVfk/7475">TS</a>]

02:04:41   done and/or good you know we we still have actually and I was that was my you [<a href="https://overcast.fm/+BtuwjuVfk/7481">TS</a>]

02:04:45   know there was a TV blog with my friends and I did for [<a href="https://overcast.fm/+BtuwjuVfk/7485">TS</a>]

02:04:47   like 96 2011 sometime in the two thousands and supply coastal thing I [<a href="https://overcast.fm/+BtuwjuVfk/7487">TS</a>]

02:04:55   guess so again there's a company that swallowed a fly coast that owns the the [<a href="https://overcast.fm/+BtuwjuVfk/7495">TS</a>]

02:04:59   assets including all those domains that they bond is still run it and now I just [<a href="https://overcast.fm/+BtuwjuVfk/7499">TS</a>]

02:05:03   went there is still operate as a search and yeah I thought of like us and it's [<a href="https://overcast.fm/+BtuwjuVfk/7503">TS</a>]

02:05:09   amazing it's amazing and it may even be powered by somebody else but it's it's [<a href="https://overcast.fm/+BtuwjuVfk/7509">TS</a>]

02:05:13   it's still there so you can still go there and get searchers I'm sure they're [<a href="https://overcast.fm/+BtuwjuVfk/7513">TS</a>]

02:05:17   really good I wonder if their search results from the nineties be funny I [<a href="https://overcast.fm/+BtuwjuVfk/7517">TS</a>]

02:05:22   searched for Jason Snelling to redirect me to snow world so that's not bad [<a href="https://overcast.fm/+BtuwjuVfk/7522">TS</a>]

02:05:26   they're up to date I was at my mom's house and she found a thing I did mack [<a href="https://overcast.fm/+BtuwjuVfk/7526">TS</a>]

02:05:33   user again bringing back around the internet roadmap and it was like [<a href="https://overcast.fm/+BtuwjuVfk/7533">TS</a>]

02:05:36   literally this this subscription premium i think is a newsstand premium was like [<a href="https://overcast.fm/+BtuwjuVfk/7536">TS</a>]

02:05:43   a road map of sites on the internet and they were all interconnected and it was [<a href="https://overcast.fm/+BtuwjuVfk/7543">TS</a>]

02:05:47   actually a project we did when we went from site to site with links each site [<a href="https://overcast.fm/+BtuwjuVfk/7547">TS</a>]

02:05:50   had to link to the next site in a chain and it is crazy but the funny thing [<a href="https://overcast.fm/+BtuwjuVfk/7550">TS</a>]

02:05:57   about it is that the backbone of that that we used to really make it [<a href="https://overcast.fm/+BtuwjuVfk/7557">TS</a>]

02:06:00   functional was Yahoo at Stanford [<a href="https://overcast.fm/+BtuwjuVfk/7560">TS</a>]

02:06:04   just a like a link directory and we would use that to link out to the sides [<a href="https://overcast.fm/+BtuwjuVfk/7564">TS</a>]

02:06:09   and literally like a hundred and fifty sites on the map and it was most of the [<a href="https://overcast.fm/+BtuwjuVfk/7569">TS</a>]

02:06:12   Internet in 1995 when everything was so I had to look this up he looked it up [<a href="https://overcast.fm/+BtuwjuVfk/7572">TS</a>]

02:06:19   through like us talking about domain names like that now it's a classic [<a href="https://overcast.fm/+BtuwjuVfk/7579">TS</a>]

02:06:26   McSweeney's article you had to have seen this from 2004 written by [<a href="https://overcast.fm/+BtuwjuVfk/7586">TS</a>]

02:06:31   michael ward and its email addresses it would be really annoying to give out [<a href="https://overcast.fm/+BtuwjuVfk/7591">TS</a>]

02:06:36   over the phone it's it's it's much more visual joked in a verbal joke because of [<a href="https://overcast.fm/+BtuwjuVfk/7596">TS</a>]

02:06:44   the email addresses but it's like for example imagine if your surname were [<a href="https://overcast.fm/+BtuwjuVfk/7604">TS</a>]

02:06:49   underscore Mike underscore or yahoo.com I just put in the rest of these I don't [<a href="https://overcast.fm/+BtuwjuVfk/7609">TS</a>]

02:07:01   want to spoil it but it's a funny little 50 item list gag I started doing my show [<a href="https://overcast.fm/+BtuwjuVfk/7621">TS</a>]

02:07:08   nuts but good people like those you've noticed its I used to be really lazy [<a href="https://overcast.fm/+BtuwjuVfk/7628">TS</a>]

02:07:16   about it but I feel like it's one of the little things they can do to make this [<a href="https://overcast.fm/+BtuwjuVfk/7636">TS</a>]

02:07:19   show a little better [<a href="https://overcast.fm/+BtuwjuVfk/7639">TS</a>]

02:07:20   well you know people are in their cars and they hear about something that's [<a href="https://overcast.fm/+BtuwjuVfk/7640">TS</a>]

02:07:23   going to be interesting and then they get to work and they forget what was [<a href="https://overcast.fm/+BtuwjuVfk/7643">TS</a>]

02:07:27   that thing and it's hard to look back at you know stan through two hours of [<a href="https://overcast.fm/+BtuwjuVfk/7647">TS</a>]

02:07:33   biogas when you can just go to the show notes and that's what I was looking for [<a href="https://overcast.fm/+BtuwjuVfk/7653">TS</a>]

02:07:37   your pre Instapaper in the show for them and it's a pain I mean it's only a pain [<a href="https://overcast.fm/+BtuwjuVfk/7657">TS</a>]

02:07:44   but I do as you go along it's a little bit easier I started to do that with the [<a href="https://overcast.fm/+BtuwjuVfk/7664">TS</a>]

02:07:49   uncomfortable and with clockwise Mike does it for upgrade but you know just [<a href="https://overcast.fm/+BtuwjuVfk/7669">TS</a>]

02:07:54   somebody mentioned something I just write it down like and it's a pain to do [<a href="https://overcast.fm/+BtuwjuVfk/7674">TS</a>]

02:07:58   that cuz it gives you a little bit out of the flow of your concentration of the [<a href="https://overcast.fm/+BtuwjuVfk/7678">TS</a>]

02:08:01   of the conversation but at the same time a kind of beats having to go back later [<a href="https://overcast.fm/+BtuwjuVfk/7681">TS</a>]

02:08:06   and say where did they mention something and you know and people do like it [<a href="https://overcast.fm/+BtuwjuVfk/7686">TS</a>]

02:08:09   people appreciate it when you those links in a Draenei on on last episode [<a href="https://overcast.fm/+BtuwjuVfk/7689">TS</a>]

02:08:16   and I think he even wrote on IM or the heat is on over 300 podcast last year [<a href="https://overcast.fm/+BtuwjuVfk/7696">TS</a>]

02:08:21   and I knew I already asked you to do the next episode I do think I've gotten back [<a href="https://overcast.fm/+BtuwjuVfk/7701">TS</a>]

02:08:26   to back to most prolific podcasters on the Mac web how many packets and you're [<a href="https://overcast.fm/+BtuwjuVfk/7706">TS</a>]

02:08:34   probably do in morn so maybe a better question is how many are you on pace to [<a href="https://overcast.fm/+BtuwjuVfk/7714">TS</a>]

02:08:38   do under my curly probably has me beat or its close I would say if I keep doing [<a href="https://overcast.fm/+BtuwjuVfk/7718">TS</a>]

02:08:45   what I've been doing now [<a href="https://overcast.fm/+BtuwjuVfk/7725">TS</a>]

02:08:47   next year let me do some lunch bar mat here let's see i'd say two hundred and [<a href="https://overcast.fm/+BtuwjuVfk/7727">TS</a>]

02:08:59   fifty so you're at ballpark great I mean we're talking like if somebody wanted to [<a href="https://overcast.fm/+BtuwjuVfk/7739">TS</a>]

02:09:04   listen to every show that you're on your own there talking 500 episodes yeah I [<a href="https://overcast.fm/+BtuwjuVfk/7744">TS</a>]

02:09:09   mean because because fast and I i don't expect anybody to be completed but yes I [<a href="https://overcast.fm/+BtuwjuVfk/7749">TS</a>]

02:09:15   basically I'm doing for weekly podcasts I'm not the center of all four amino I [<a href="https://overcast.fm/+BtuwjuVfk/7755">TS</a>]

02:09:22   do the one with Tim Goodman from The Hollywood Reporter and we talked about [<a href="https://overcast.fm/+BtuwjuVfk/7762">TS</a>]

02:09:25   TV cuz he's the TV critic of the hollywood reporter and I'm the same kind [<a href="https://overcast.fm/+BtuwjuVfk/7765">TS</a>]

02:09:29   of the classic dan Benjamin role in that where I'm facilitating in producing it [<a href="https://overcast.fm/+BtuwjuVfk/7769">TS</a>]

02:09:33   and posting it really it's like I'm asking questions of the guy who's the [<a href="https://overcast.fm/+BtuwjuVfk/7773">TS</a>]

02:09:36   expert on TV because he's TV critic at The Hollywood Reporter that's a very [<a href="https://overcast.fm/+BtuwjuVfk/7776">TS</a>]

02:09:40   different kind of show to do then in Kabul more like clockwise is just a half [<a href="https://overcast.fm/+BtuwjuVfk/7780">TS</a>]

02:09:45   an hour into the median more and then upgrade is me a lot of me but might [<a href="https://overcast.fm/+BtuwjuVfk/7785">TS</a>]

02:09:49   produces that one so you know each of them takes a little bit of a different [<a href="https://overcast.fm/+BtuwjuVfk/7789">TS</a>]

02:09:52   amount of time but yeah if you put those together and multiply them by 52 thats [<a href="https://overcast.fm/+BtuwjuVfk/7792">TS</a>]

02:09:56   208 podcast right there and then there are some others that are like I did I [<a href="https://overcast.fm/+BtuwjuVfk/7796">TS</a>]

02:10:02   did a podcast after every episode of Game of Thrones last year and this year [<a href="https://overcast.fm/+BtuwjuVfk/7802">TS</a>]

02:10:06   and Doctor Who as well and so that that's an extra like 23 episodes and we [<a href="https://overcast.fm/+BtuwjuVfk/7806">TS</a>]

02:10:12   do our little done and done those those render them comfortable those were the [<a href="https://overcast.fm/+BtuwjuVfk/7812">TS</a>]

02:10:17   flash cast were under TV actually TEM reusing the names and logos I think if [<a href="https://overcast.fm/+BtuwjuVfk/7817">TS</a>]

02:10:23   you pronounce it [<a href="https://overcast.fm/+BtuwjuVfk/7823">TS</a>]

02:10:24   T T [<a href="https://overcast.fm/+BtuwjuVfk/7824">TS</a>]

02:10:26   I V TV Long EZ anyway we put it there cuz I know I'm torn I could basically [<a href="https://overcast.fm/+BtuwjuVfk/7826">TS</a>]

02:10:34   have like five pages a week meaning comfortable for you now I feel like [<a href="https://overcast.fm/+BtuwjuVfk/7834">TS</a>]

02:10:37   thats that would be a litter so there's like a master for you with everything [<a href="https://overcast.fm/+BtuwjuVfk/7837">TS</a>]

02:10:40   and then you can just subscribe to the individual podcast if you want to and [<a href="https://overcast.fm/+BtuwjuVfk/7840">TS</a>]

02:10:44   then we do the Dungeons and Dragons thing which is literally we played [<a href="https://overcast.fm/+BtuwjuVfk/7844">TS</a>]

02:10:47   Dungeons and Dragons once every six weeks for like four hours and then that [<a href="https://overcast.fm/+BtuwjuVfk/7847">TS</a>]

02:10:50   comes out every other week in a one hour chunks so it's not a lot of time and [<a href="https://overcast.fm/+BtuwjuVfk/7850">TS</a>]

02:10:55   it's fun but that is another podcast and I'm on and then I say yes to be on other [<a href="https://overcast.fm/+BtuwjuVfk/7855">TS</a>]

02:10:59   people's podcast like this one so it's a lot there's a lot of podcasting we'll [<a href="https://overcast.fm/+BtuwjuVfk/7859">TS</a>]

02:11:03   see how how how long I last I wish podcasting with more like aerobic [<a href="https://overcast.fm/+BtuwjuVfk/7863">TS</a>]

02:11:07   exercise cuz I I could really use some more exercise and instead I'm just doing [<a href="https://overcast.fm/+BtuwjuVfk/7867">TS</a>]

02:11:10   a lot of podcasting [<a href="https://overcast.fm/+BtuwjuVfk/7870">TS</a>]

02:11:12   very healthy if purchasing was more than I've been dreading this whole time I've [<a href="https://overcast.fm/+BtuwjuVfk/7872">TS</a>]

02:11:19   been putting off the end of the show but I feel like I've gotta run by an apology [<a href="https://overcast.fm/+BtuwjuVfk/7879">TS</a>]

02:11:24   is that go one more episode of the talk show scheduled for 2014 and it's it's [<a href="https://overcast.fm/+BtuwjuVfk/7884">TS</a>]

02:11:31   going to be a special episode on Star Wars who and and I didn't invite you its [<a href="https://overcast.fm/+BtuwjuVfk/7891">TS</a>]

02:11:38   ok I know I know I know I forgive you I know way more than I know so many huge [<a href="https://overcast.fm/+BtuwjuVfk/7898">TS</a>]

02:11:45   star Wars fans I am now I'm not one of those I I like Star Wars a lot and i'm [<a href="https://overcast.fm/+BtuwjuVfk/7905">TS</a>]

02:11:49   happy to talk we talked about a million times for millions of hours in syracuse [<a href="https://overcast.fm/+BtuwjuVfk/7909">TS</a>]

02:11:53   and in morning I did find out more than an hour on the trailer for The Force [<a href="https://overcast.fm/+BtuwjuVfk/7913">TS</a>]

02:11:58   away his right but you know it in even in our sphere I could list off a whole [<a href="https://overcast.fm/+BtuwjuVfk/7918">TS</a>]

02:12:02   bunch of people who are bigger Star Wars fans than than me including you and and [<a href="https://overcast.fm/+BtuwjuVfk/7922">TS</a>]

02:12:06   Johnson and Ian Moore and now it's gonna be me it's gonna be Siracusa and an end [<a href="https://overcast.fm/+BtuwjuVfk/7926">TS</a>]

02:12:12   to keep us straight and sort of three keep us from getting too serious guy [<a href="https://overcast.fm/+BtuwjuVfk/7932">TS</a>]

02:12:16   English well that's good that's that's perfect I love I love it [<a href="https://overcast.fm/+BtuwjuVfk/7936">TS</a>]

02:12:19   well my thing is i feel like i I cannot be responsible I can't be the host from [<a href="https://overcast.fm/+BtuwjuVfk/7939">TS</a>]

02:12:26   more than [<a href="https://overcast.fm/+BtuwjuVfk/7946">TS</a>]

02:12:27   panel of three including me because it's it's beyond my Ken as a host there would [<a href="https://overcast.fm/+BtuwjuVfk/7947">TS</a>]

02:12:35   also be like eight hours long [<a href="https://overcast.fm/+BtuwjuVfk/7955">TS</a>]

02:12:36   if if you were just completely just free to talk about star worse that's the [<a href="https://overcast.fm/+BtuwjuVfk/7956">TS</a>]

02:12:41   that's why I've said this before but I'm gonna mention here because I'm not sure [<a href="https://overcast.fm/+BtuwjuVfk/7961">TS</a>]

02:12:46   I've said it anywhere [<a href="https://overcast.fm/+BtuwjuVfk/7966">TS</a>]

02:12:47   one of my favorite moments in waiting in line for an Apple Keynote ever was you [<a href="https://overcast.fm/+BtuwjuVfk/7967">TS</a>]

02:12:51   and me and I think like dan moore and it was there was a press area before WWC [<a href="https://overcast.fm/+BtuwjuVfk/7971">TS</a>]

02:12:57   and we're talking about Raiders of the Lost Ark for like 20 minutes and there [<a href="https://overcast.fm/+BtuwjuVfk/7977">TS</a>]

02:13:01   was a moment when the door is starting to accordion up and you looked at me and [<a href="https://overcast.fm/+BtuwjuVfk/7981">TS</a>]

02:13:04   you're like forget this let's just go talk about Raiders lost art form or was [<a href="https://overcast.fm/+BtuwjuVfk/7984">TS</a>]

02:13:09   that was that was almost like yeah that would be fun but that was the [<a href="https://overcast.fm/+BtuwjuVfk/7989">TS</a>]

02:13:14   incomparable I did I did the incomparable them yes yeah yeah that was [<a href="https://overcast.fm/+BtuwjuVfk/7994">TS</a>]

02:13:18   union then talking about it yeah [<a href="https://overcast.fm/+BtuwjuVfk/7998">TS</a>]

02:13:21   to do one of those again sometime you know on something something that you [<a href="https://overcast.fm/+BtuwjuVfk/8001">TS</a>]

02:13:25   that you really like that we could cover cuz I was it was a good one and 11 of [<a href="https://overcast.fm/+BtuwjuVfk/8005">TS</a>]

02:13:30   the I still hear from people who listen to that one partially [<a href="https://overcast.fm/+BtuwjuVfk/8010">TS</a>]

02:13:33   John Gruber was on new compilation listen to that the whole goal of that [<a href="https://overcast.fm/+BtuwjuVfk/8013">TS</a>]

02:13:37   show from the beginning was it's a catalog show you should be able to go [<a href="https://overcast.fm/+BtuwjuVfk/8017">TS</a>]

02:13:40   back to 2010 when we recorded that one and listen to me where the Lost Ark [<a href="https://overcast.fm/+BtuwjuVfk/8020">TS</a>]

02:13:44   isn't any different [<a href="https://overcast.fm/+BtuwjuVfk/8024">TS</a>]

02:13:46   it's you know it's it's fixed in time and you should be able to go and pick [<a href="https://overcast.fm/+BtuwjuVfk/8026">TS</a>]

02:13:49   that episode off the shelf and listen to it and get something out of it you know [<a href="https://overcast.fm/+BtuwjuVfk/8029">TS</a>]

02:13:52   and I think you can and I that was always the intent and I am happy that [<a href="https://overcast.fm/+BtuwjuVfk/8032">TS</a>]

02:13:57   you know four-plus years later that that still true that some one of my favorite [<a href="https://overcast.fm/+BtuwjuVfk/8037">TS</a>]

02:14:02   because it's one of my favorite movies in fact I I look back and I think we [<a href="https://overcast.fm/+BtuwjuVfk/8042">TS</a>]

02:14:05   should go on for like two or three hours on that night just one yeah exactly I [<a href="https://overcast.fm/+BtuwjuVfk/8045">TS</a>]

02:14:08   think it was when we had an artificial time no shooting for an hour yeah I [<a href="https://overcast.fm/+BtuwjuVfk/8048">TS</a>]

02:14:13   always when I always want you say it hasn't changed isn't going to change I [<a href="https://overcast.fm/+BtuwjuVfk/8053">TS</a>]

02:14:16   always imagined in the back of my head that like every Monday spielberg comes [<a href="https://overcast.fm/+BtuwjuVfk/8056">TS</a>]

02:14:21   into the office and AM blend and there's like a stack of like three pink slips [<a href="https://overcast.fm/+BtuwjuVfk/8061">TS</a>]

02:14:26   that say george talks Raiders of the Lost Ark special edition [<a href="https://overcast.fm/+BtuwjuVfk/8066">TS</a>]

02:14:33   he just picks them up the space that's no I mean it actually bad enough the [<a href="https://overcast.fm/+BtuwjuVfk/8073">TS</a>]

02:14:40   packaging is now labeled Indiana Jones and the Raiders which is just [<a href="https://overcast.fm/+BtuwjuVfk/8080">TS</a>]

02:14:44   unacceptable [<a href="https://overcast.fm/+BtuwjuVfk/8084">TS</a>]

02:14:47   George Carney added idea boulder could be on fire [<a href="https://overcast.fm/+BtuwjuVfk/8087">TS</a>]

02:14:50   yeah they'll be much better with insert a scene in CGI [<a href="https://overcast.fm/+BtuwjuVfk/8090">TS</a>]

02:14:54   Belloc is already in Egypt George called the nada there's a whole fleet of [<a href="https://overcast.fm/+BtuwjuVfk/8094">TS</a>]

02:15:02   airplanes waiting on the river not just one instead of the traveling across the [<a href="https://overcast.fm/+BtuwjuVfk/8102">TS</a>]

02:15:07   map they travel across a 3d globe good do you see somebody put together a [<a href="https://overcast.fm/+BtuwjuVfk/8107">TS</a>]

02:15:14   special edition of the force awakens trailer yeah yeah yeah I did and they [<a href="https://overcast.fm/+BtuwjuVfk/8114">TS</a>]

02:15:19   did like a killer I should have to put those killer job like somebody actually [<a href="https://overcast.fm/+BtuwjuVfk/8119">TS</a>]

02:15:24   knows what theyre doing like VFX like and buzzing Duncan Tatooine in the end [<a href="https://overcast.fm/+BtuwjuVfk/8124">TS</a>]

02:15:33   it is well it it's only funny because it's not even an exaggeration because [<a href="https://overcast.fm/+BtuwjuVfk/8133">TS</a>]

02:15:42   it's exactly the sort of the did happen in the special edition of the Star Wars [<a href="https://overcast.fm/+BtuwjuVfk/8142">TS</a>]

02:15:45   movies but like there's the scene where the East Sea obvious and you see the [<a href="https://overcast.fm/+BtuwjuVfk/8145">TS</a>]

02:15:49   Millennium Falcon it's like being chased by like three Thai fighters were now [<a href="https://overcast.fm/+BtuwjuVfk/8149">TS</a>]

02:15:52   being chased by 45 more exciting that way clearly anyway so everybody out [<a href="https://overcast.fm/+BtuwjuVfk/8152">TS</a>]

02:16:03   there if you want to if you listen to the show will air first and then this [<a href="https://overcast.fm/+BtuwjuVfk/8163">TS</a>]

02:16:07   store special edition if you want to warm up for a holiday week end of the [<a href="https://overcast.fm/+BtuwjuVfk/8167">TS</a>]

02:16:11   holiday season special talk show popular favorite Star Wars movies into your [<a href="https://overcast.fm/+BtuwjuVfk/8171">TS</a>]

02:16:17   movie player of choice that's good advice [<a href="https://overcast.fm/+BtuwjuVfk/8177">TS</a>]

02:16:22   Jason Snell and let you go I think I think we've long enough probable down [<a href="https://overcast.fm/+BtuwjuVfk/8182">TS</a>]

02:16:28   long enough I appreciate the invite it's always it's always nice to talk to you [<a href="https://overcast.fm/+BtuwjuVfk/8188">TS</a>]

02:16:32   and and hopefully no calamitous things will befall me in the next couple of [<a href="https://overcast.fm/+BtuwjuVfk/8192">TS</a>]

02:16:37   days if they do anything bad happens in the next week I think we're gonna have [<a href="https://overcast.fm/+BtuwjuVfk/8197">TS</a>]

02:16:43   to call this may be asked to leave the episode just forget it [<a href="https://overcast.fm/+BtuwjuVfk/8203">TS</a>]

02:16:49   all right thank you Jason [<a href="https://overcast.fm/+BtuwjuVfk/8209">TS</a>]

02:16:53   have a good new year to invite any time ok see you soon probably probably right [<a href="https://overcast.fm/+BtuwjuVfk/8213">TS</a>]