The Talk Show

00:00:00 ◼   ► what time you got what you got eleven o'clock 12:21 a.m. you series is going [TS]

00:00:05 ◼   ► alright ya know I have done to science I took a shower then I way down for a [TS]

00:00:12 ◼   ► minute now in their drink coffee and then I will calm myself down with couple [TS]

00:00:15 ◼   ► of years in the AM station and I'm good [TS]

00:00:23 ◼   ► door about it okay although although we had we had we had a nice like home [TS]

00:00:28 ◼   ► Korean BBQ at the house place of course since she's like my mother was a huge [TS]

00:00:36 ◼   ► whiskey fan so she always has really good stuff but I i women in myself 22 [TS]

00:00:41 ◼   ► ass to a single a single-serving sell your muon I do that has the price to pay [TS]

00:00:50 ◼   ► to be a guess I forgot I have you set up I have Taipei set up in my today view I [TS]

00:00:56 ◼   ► could I didn't even ask you a time was I could have just opened today my world [TS]

00:01:00 ◼   ► clock I guess that that there's enough about today I think the problem is that [TS]

00:01:08 ◼   ► I usually I really only open that thing up for its kinda weird to have that be [TS]

00:01:12 ◼   ► today and notifications like I understand why they grouped together [TS]

00:01:16 ◼   ► that way but I think in practice it's weird because it's one or the other is [TS]

00:01:20 ◼   ► always two steps away is that one step away [TS]

00:01:23 ◼   ► yeah yeah I agree I I don't know why I never click on today either i'm looking [TS]

00:01:29 ◼   ► like it actually took me a couple seconds to remember what you were [TS]

00:01:31 ◼   ► talking about he said today its obligations only and I don't know that [TS]

00:01:38 ◼   ► guess that's kind of true on both OS's although I was talking about the Mac OS [TS]

00:01:42 ◼   ► but kinda chillin both OS's where I've always got it on notifications today [TS]

00:01:50 ◼   ► yeah now it's way it's interesting because you could almost see that as [TS]

00:01:57 ◼   ► being being a shift to rate in almost everything is is more responsive in real [TS]

00:02:03 ◼   ► time whereas today that's like a plan and I don't maybe we're hardly [TS]

00:02:08 ◼   ► authorities to talk about [TS]

00:02:10 ◼   ► having a set schedule and marching through days though probably letters [TS]

00:02:15 ◼   ► they have seen some people who wanted who requested they wish that there was a [TS]

00:02:19 ◼   ► way to make at least on the Mac I think only makes sense that they could make [TS]

00:02:25 ◼   ► that persisted and like just say take those two inches on the radar screen in [TS]

00:02:30 ◼   ► just always make it today and you know I got a big 30 inch iMac here's something [TS]

00:02:34 ◼   ► you know big Thunderbolt Display I don't need the whole screen for this just [TS]

00:02:38 ◼   ► treat my screen is what the left and give me that today view over there so it [TS]

00:02:42 ◼   ► Gallagher permanent agenda not only I I did something similar to that win arm [TS]

00:02:47 ◼   ► Lakewood was a Microsoft Windows 8 and you could mix like the regular desktop [TS]

00:02:53 ◼   ► and then like Windows 8 apps in like a like a slave runs on the screen and so I [TS]

00:02:58 ◼   ► put my calendar there for that exact reason it was it worked out perfectly [TS]

00:03:04 ◼   ► and then I just had a quick view is going on [TS]

00:03:07 ◼   ► people have done that people have done that virtually or in a mismatch of [TS]

00:03:11 ◼   ► digital and analog for as long as they've been using computers in the [TS]

00:03:14 ◼   ► office if you think about like sticky note on the side of my own Oh totally [TS]

00:03:20 ◼   ► totally it is I think that's what that something that's what was that were you [TS]

00:03:24 ◼   ► talking to this like theirs they couldn't get new accessories like an [TS]

00:03:27 ◼   ► iPad we can actually like have it as a secondary display or whatever to me [TS]

00:03:33 ◼   ► either though the group I guess if you have a nap in your desk is just the [TS]

00:03:36 ◼   ► editor of you have therefore your calendar and stuff like that i mean it's [TS]

00:03:40 ◼   ► yeah I didn't think that I know it when I don't forget the name of the thing [TS]

00:03:44 ◼   ► you're talking about but I know exactly what youre talking about and I've been [TS]

00:03:46 ◼   ► looking at I've been thinking about trying that out but I am I wouldn't use [TS]

00:03:49 ◼   ► it again I would not use it as a I wouldn't put an apple there anyhow I but [TS]

00:03:56 ◼   ► I could I would think about using is acting like you said leaders as sort of [TS]

00:03:59 ◼   ► a sport and no word yea im ard imma screen maven so I have three screens on [TS]

00:04:10 ◼   ► my desk so [TS]

00:04:11 ◼   ► uniform for an iPad what's the name is a reflector or is that the different thing [TS]

00:04:17 ◼   ► no I think I want to help but that might be totally making that up but he added [TS]

00:04:24 ◼   ► years I think was built by former apple or something so it is like an apparently [TS]

00:04:27 ◼   ► it it actually works quite well despite do at No [TS]

00:04:35 ◼   ► do anything that's it duet display yeah there we go put in Charlotte next week [TS]

00:04:47 ◼   ► first for the after-school advised a display accidental ingestion your iPad [TS]

00:04:50 ◼   ► into action and that that's there that actually there there page title for [TS]

00:04:56 ◼   ► Google so they're definitely playing up the VIX Apple engineer angle so [TS]

00:05:01 ◼   ► effectively that's the that's what I remembered that's interesting I wonder [TS]

00:05:04 ◼   ► how that plays at the company the other thing too is that the same part of the [TS]

00:05:11 ◼   ► reason that very few former Apple engineers or you know people who have [TS]

00:05:18 ◼   ► you know that any involvement managers to they don't talk about their [TS]

00:05:23 ◼   ► experience at Apple even when they leave is because so many of them go back and [TS]

00:05:27 ◼   ► then a revolving door right it's like Steve Jobs Steve Jobs did when when when [TS]

00:05:35 ◼   ► he came back to the company's get rid of the sabbatical program they used to be a [TS]

00:05:41 ◼   ► forget how many years but every five years you got like couple months about [TS]

00:05:44 ◼   ► and he got really I forget various reasons but one of them was that an [TS]

00:05:52 ◼   ► awful how the time people who take a sabbatical and in the end it's about it [TS]

00:05:55 ◼   ► but there's sort of a defacto sabbatical where if you feel burned out you just [TS]

00:06:01 ◼   ► quit you can leave and you know as long as you're on good terms it's like the [TS]

00:06:06 ◼   ► easiest way to get a job at Apple is to have been a successful album boy before [TS]

00:06:10 ◼   ► I can't tell you how many people I know who've left and come back within [TS]

00:06:14 ◼   ► sometimes a year sometimes it's actually pretty quick sometimes 34 years but they [TS]

00:06:17 ◼   ► do but one of the things you could do that would ruin that would be to you [TS]

00:06:22 ◼   ► know you know lab that the company in the intern yet not only know it it's a [TS]

00:06:28 ◼   ► very awake at this point it's a mean everyone knows about it and I think even [TS]

00:06:33 ◼   ► Apple internally Blake Dave days it's always like it's totally accepted and an [TS]

00:06:40 ◼   ► assumption llega burned-out [TS]

00:06:42 ◼   ► called you get burned out and go work at a startup to relax you come back right [TS]

00:06:48 ◼   ► to give you an idea of what the what the what the pace and expectations are ya [TS]

00:06:55 ◼   ► but it is you know better I think it's an interesting way to do sabbaticals [TS]

00:07:00 ◼   ► quick comeback yeah I work for them in russia that it's something that other [TS]

00:07:07 ◼   ► companies like two adopted as a part of the Microsoft have a sabbatical policy I [TS]

00:07:14 ◼   ► don't think so it was that not that it matters I remember I mean I wasn't there [TS]

00:07:19 ◼   ► long enough to you to have a matter for me but I I've heard of people taking [TS]

00:07:24 ◼   ► sabbaticals but I don't think it was a formal thing I think those things were [TS]

00:07:27 ◼   ► if you're you're in good standing in the other Microsoft is in part because of [TS]

00:07:33 ◼   ► where they're located I'm in there there are more and more jobs in in Seattle [TS]

00:07:39 ◼   ► instead and the startups and stuff but in general it's more of a big company [TS]

00:07:42 ◼   ► town with Microsoft and Amazon and no one from acts of historical Amazon for [TS]

00:07:46 ◼   ► the most part because you know things that they were hinson hours Nokia paid [TS]

00:07:52 ◼   ► anything so there's kind of a plus in my rocks off it's a plus in that way [TS]

00:07:58 ◼   ► there's still a lot of really good employees their wares if they had been [TS]

00:08:01 ◼   ► the valley like you didn't like HP your or Yahoo is possible for Miss America [TS]

00:08:05 ◼   ► back and they just lost they watched so many people you know if they're just [TS]

00:08:09 ◼   ► like how do you come back from that wears Microsoft I think one of the [TS]

00:08:13 ◼   ► Avenger being there is that they they're still a lot of really strong people [TS]

00:08:17 ◼   ► there is a disadvantage though because you get people that are just kind of [TS]

00:08:20 ◼   ► there and they're not particularly pleased at being there and there [TS]

00:08:23 ◼   ► a drag so it cuts both ways by Tom I think I do recall people you know taking [TS]

00:08:29 ◼   ► some time off in you know it being ok because their valuable employees in you [TS]

00:08:35 ◼   ► know people appreciate that sometimes you need to unplug it used to be a mean [TS]

00:08:41 ◼   ► his history but it was you know when I wasn't getting out of college in [TS]

00:08:46 ◼   ► ninety-six I mean Microsoft was notorious infamous famous for being the [TS]

00:08:55 ◼   ► hardest place in the world to get hired it was you know that there was a play [TS]

00:08:59 ◼   ► day I think they practically invented the sort of gimmicky you know off the [TS]

00:09:05 ◼   ► top of your head how many marbles would fit in a you know a barrel or Volkswagen [TS]

00:09:10 ◼   ► bug right but the interview question why why is a manhole cover round and and and [TS]

00:09:18 ◼   ► also but tough like wakeboarding questions 24 programmers yeah I don't [TS]

00:09:24 ◼   ► you think that that that's probably I mean any candy company that I'm top 10 I [TS]

00:09:31 ◼   ► mean it shifted to Google right and it's you know some people how the nature they [TS]

00:09:36 ◼   ► want to get on the next big thing but for a lot of people the idea of being at [TS]

00:09:40 ◼   ► the market leader and knowing you know that that's that's attracted a lot of [TS]

00:09:44 ◼   ► people and then asleep or valuable too because you need those are the kind of [TS]

00:09:47 ◼   ► folks that come to provide long-term stability because you know what once [TS]

00:09:51 ◼   ► they're set there said I mean you do need to people that we take risks in [TS]

00:09:54 ◼   ► push forward but it is always a balance and it can create a certain arrogance [TS]

00:09:59 ◼   ► and institutional arrogance because the gist of it is then it trades this [TS]

00:10:03 ◼   ► created a culture I think we're at the assumption was any you have to be really [TS]

00:10:08 ◼   ► smart to work at Microsoft and and therefore everybody here is like the [TS]

00:10:12 ◼   ► smartest people in the world and at the time Microsoft had this extraordinary [TS]

00:10:17 ◼   ► success that seemed to back up the idea that the company was staffed with all of [TS]

00:10:22 ◼   ► the best programmers and oral absolutely no it is definitely a problem it in it [TS]

00:10:26 ◼   ► and you get [TS]

00:10:28 ◼   ► it's a prominent a few levels one you definitely get variants or arrogant to [TS]

00:10:33 ◼   ► it also kind of breathe a little bit of a bad culture in that everyone everyone [TS]

00:10:40 ◼   ► is like the first time I got into place where they're not for sure the smartest [TS]

00:10:44 ◼   ► person in the room and so every is very eager to show that they are the smartest [TS]

00:10:48 ◼   ► person in the room and like people trying to show that they're smart is not [TS]

00:10:52 ◼   ► conducive to collaborative collaborative worker is conducive to having a very [TS]

00:10:59 ◼   ► doggy dog sort of culture which Microsoft is very famous for end and I [TS]

00:11:06 ◼   ► think that's that's probably plays into it [TS]

00:11:09 ◼   ► yeah I think Google is the inheritor of that I do let me Google is so much like [TS]

00:11:15 ◼   ► Microsoft [TS]

00:11:16 ◼   ► in so many respects I mean I've written from just from me [TS]

00:11:20 ◼   ► big picture i GTG perspective I think that there there right now in a place [TS]

00:11:25 ◼   ► similar to Microsoft around around 2,000 obviously that's somewhat controversial [TS]

00:11:29 ◼   ► but not even that but just the way the higher the way they the way they treat [TS]

00:11:33 ◼   ► employees their status in the valley the way people look at them for sure that [TS]

00:11:37 ◼   ► there there the inheritor even the even and I think you can agree with that even [TS]

00:11:42 ◼   ► if you like Google Microsoft vice versa [TS]

00:11:44 ◼   ► and it's just the function of being kinda big dog and a mic of course Apple [TS]

00:11:49 ◼   ► is is the biggest client call for market perspective but they've always been very [TS]

00:11:53 ◼   ► slow it's apples of the valley but they're separate from the valley like [TS]

00:11:58 ◼   ► all the startups and all people like all work towards Google and people bars [TS]

00:12:02 ◼   ► after that just as they previously did Microsoft and Apple is always been kind [TS]

00:12:06 ◼   ► of a bit of an aberration from a coaching perspective from the product of [TS]

00:12:10 ◼   ► perspective and obviously you know there's something to that I think it's [TS]

00:12:15 ◼   ► also a personality perspective I think that the i mean I know I have talked [TS]

00:12:20 ◼   ► about this before in the show I know people who have gone between Google and [TS]

00:12:25 ◼   ► Apple but not very few fewer than any similar companies that I know [TS]

00:12:30 ◼   ► like they just the two companies tend to draw very very different personalities [TS]

00:12:34 ◼   ► know for certain I think you can see this from a social perspective you know [TS]

00:12:40 ◼   ► I think Apple people tend to hang out with Apple people whereas Google and and [TS]

00:12:46 ◼   ► kinda slow startup culture is much more much more of a group in goes back and [TS]

00:12:52 ◼   ► forth and you see tons of you know you from Google going and going into going [TS]

00:12:57 ◼   ► to start ups and coming back on select that educ durable but I think too much [TS]

00:13:01 ◼   ► lower degree I think you you are more want term employees at Apple Store to [TS]

00:13:07 ◼   ► see him in the world were were able to have a talk a bit but I definitely have [TS]

00:13:11 ◼   ► always felt that the valley companies Google yea even though Apple's the [TS]

00:13:16 ◼   ► biggest Apple is kind of its in its own world in can always has been [TS]

00:13:20 ◼   ► yeah I also their personality wise I think a lot of the people who have [TS]

00:13:23 ◼   ► gotten an apple who are very smart but they're not the type of smart person who [TS]

00:13:29 ◼   ► wants to assert that they're the smartest person in the world are in the [TS]

00:13:32 ◼   ► room that there and they'd be happy not to because it did cool now I've got [TS]

00:13:36 ◼   ► these other smarter people and almost like to if you want to bring some sports [TS]

00:13:41 ◼   ► ball into it it's you know what do you do if you've always been the star [TS]

00:13:45 ◼   ► basketball player but now you're only the third or fourth best are you happy [TS]

00:13:51 ◼   ► because holy holy shit now I've got three guys on the team who are better [TS]

00:13:55 ◼   ► than me and i'll settle into a smaller role and we're gonna win or are you you [TS]

00:14:02 ◼   ► know you upset and gonna complain about how many shots were getting and stuff [TS]

00:14:05 ◼   ► like that [TS]

00:14:05 ◼   ► note only eight and I mean I am I think of I'm very vociferous in my you know I [TS]

00:14:12 ◼   ► will be able basketball and when the result of it is because I think it's [TS]

00:14:16 ◼   ► it's a sport that it's one of the hardest ports to kind of figure out [TS]

00:14:21 ◼   ► right I mean I think we did by the titles last time we played baseball at [TS]

00:14:25 ◼   ► the end of a one-and-one game where is basketball the interaction both on often [TS]

00:14:30 ◼   ► especially on defense is [TS]

00:14:32 ◼   ► is so important to it and it's and it's not it's you can't distill it to a [TS]

00:14:37 ◼   ► spreadsheet is just one of those days a lot of feel to it makes sense right and [TS]

00:14:41 ◼   ► with only five players on the court anytime one new player is a significant [TS]

00:14:46 ◼   ► difference I mean I think maybe the canonical example would be when when [TS]

00:14:51 ◼   ► King James went to the heat and he already had a lineup of all-star players [TS]

00:14:57 ◼   ► and they added you know almost in arguably the best player in the league [TS]

00:15:02 ◼   ► that's not necessary that wasn't necessarily going to work out there [TS]

00:15:07 ◼   ► wasn't you know it was certainly talent injection but it it isn't necessarily it [TS]

00:15:13 ◼   ► wasn't it wasn't fate that it was going to lead to success rate was a fast [TS]

00:15:18 ◼   ► things are seeing that they replayed outraged and in sorry your week going [TS]

00:15:21 ◼   ► going worse than in that time so now it is with the Cavalier's yeah yeah totally [TS]

00:15:29 ◼   ► so I've always been very fascinating is armed E [TS]

00:15:34 ◼   ► if you work a kind the Executive Board of most big companies it's like Stanford [TS]

00:15:38 ◼   ► Stanford MIT Stanford Stanford but that's never been the case for a for [TS]

00:15:44 ◼   ► Apple I'm you get right now I mean you have your typical to Auburn and [TS]

00:15:49 ◼   ► interference with 22 Boston get a DQ into a huge do could see obviously you [TS]

00:15:56 ◼   ► know that that's a prestigious school but not a valid school right is that [TS]

00:16:00 ◼   ► it's out of Valley School arm shoulder with Boston College yeah I think so and [TS]

00:16:06 ◼   ► it is now used for whatever reason he's a huge fan of sports yeah I think he is [TS]

00:16:12 ◼   ► our my I just quit my job and a couple of them here are the University of [TS]

00:16:16 ◼   ► Massachusetts Amherst enrich ill Phil Schiller is Boston College and I i think [TS]

00:16:23 ◼   ► thats [TS]

00:16:24 ◼   ► Jeff Williams North Carolina State I mean like state schools rate I'm good [TS]

00:16:30 ◼   ► schools schools are but not very different than the then then a lot of [TS]

00:16:37 ◼   ► the valley and I think I I think it's a big deal I think it matters and I'm [TS]

00:16:42 ◼   ► biased news regarding I want to say it's cool I mean it was a Drexel University [TS]

00:16:46 ◼   ► by addressing the public school for people who are otherwise going to end up [TS]

00:16:52 ◼   ► in the states by the way I think it's alriiiiight I'm not objective in the [TS]

00:17:02 ◼   ► slightest in this because when I was when I was gonna be a very hard time [TS]

00:17:10 ◼   ► getting a job and because I had is very kind of non-traditional background I had [TS]

00:17:14 ◼   ► been living abroad I'd teaching English traveling the world stuff like that and [TS]

00:17:19 ◼   ► water companies were like people to always very interesting but I would [TS]

00:17:23 ◼   ► never make the cover an interview if I got a prisoner of you never make it to a [TS]

00:17:26 ◼   ► second one even if I thought very well and cuddle one exception was was Apple [TS]

00:17:32 ◼   ► where everything went fantastically got in you know relatively little quite [TS]

00:17:39 ◼   ► easily and you never told me write about or in ice for six or 630 like my first [TS]

00:17:46 ◼   ► interview so that price sorry things but she's like I want to hire uses a resume [TS]

00:17:53 ◼   ► because it was so off the wall like that's that's the sort of person that [TS]

00:17:58 ◼   ► were looking for and you go there any me lots of people and I believe it because [TS]

00:18:02 ◼   ► most people I met ya the recent Stanford people in there were some you know I [TS]

00:18:06 ◼   ► might even like that but a lot of people had really weird backgrounds and did [TS]

00:18:12 ◼   ► lots of strange stuff in there were super smart but they were the weird [TS]

00:18:16 ◼   ► weird PeopleSmart and I think that's why I don't think that's an accident I know [TS]

00:18:22 ◼   ► a lot of Engineers an apple or at least a couple license a lot I know a couple [TS]

00:18:25 ◼   ► of those who don't have any degree at all [TS]

00:18:28 ◼   ► and I would say a lot who have degrees and things other than computer science [TS]

00:18:34 ◼   ► physics lot of physics I mean I don't have any both Indy and people at Apple [TS]

00:18:40 ◼   ► you know people who went to school for physics and we're programming on the [TS]

00:18:45 ◼   ► side and then just got sucked into it and it just was irrelevant to their job [TS]

00:18:49 ◼   ► prospects at Apple that they didn't have a computer science degree or you know [TS]

00:18:54 ◼   ► whatever school wasn't texting in nicholson's new book on undressing Meyer [TS]

00:18:59 ◼   ► where she was she was dismissive of because she didn't have a college degree [TS]

00:19:07 ◼   ► I i remember i havent ready and able and ready to exert there is something though [TS]

00:19:12 ◼   ► where she was you know she's sort of just turned her nose up at somebody else [TS]

00:19:17 ◼   ► just because the person had didn't have a college degree [TS]

00:19:21 ◼   ► Biol Google is notorious for having a very strong bias towards you know toward [TS]

00:19:31 ◼   ► your degree in your GPA in particular from Stanford and I think a lot of one [TS]

00:19:35 ◼   ► of the valley is and it's one of those things where I think the problem with it [TS]

00:19:39 ◼   ► is is it raises the floor for who you hire like you're gonna get someone that [TS]

00:19:43 ◼   ► smart and capable but anytime you raise the four year olds alluring the ceiling [TS]

00:19:47 ◼   ► because you're kind of constraining constrain your options and someone fits [TS]

00:19:52 ◼   ► in a box like you're not going to get out of the box thinking I mean and I [TS]

00:19:57 ◼   ► think Apple at least in my personal experience in from people that I saw [TS]

00:20:01 ◼   ► their info I talked to you in this is a university like the way Apple things [TS]

00:20:06 ◼   ► what hiring [TS]

00:20:08 ◼   ► putting much more value on non-school stuff and and and if they're smart and [TS]

00:20:15 ◼   ► if they're kinda weird and they've done interesting things than that someone [TS]

00:20:19 ◼   ► that were injured in and if they spent their whole day's going going to schools [TS]

00:20:24 ◼   ► and heavy I GPA [TS]

00:20:26 ◼   ► may be useful but it's always more of a more of a challenge in some respects [TS]

00:20:32 ◼   ► yeah the other thing to do you like that whole asserting who's the smartest [TS]

00:20:38 ◼   ► person in the room like I've heard this and other people too but this is a [TS]

00:20:41 ◼   ► premium personal experience I way back when I'm close to 10 years ago like [TS]

00:20:46 ◼   ► eight years ago when I was a joint we had a meeting with the app or just you [TS]

00:20:52 ◼   ► know what you guys are working on this is one joint was not a hosting company [TS]

00:20:56 ◼   ► when we were doing like a web based email calendar contacts syncing type [TS]

00:21:05 ◼   ► thing and it was you know was a pleasant meeting it was a scene so maybe like 30 [TS]

00:21:12 ◼   ► 40 minutes but it was like the opposite of anybody trying to assert who is the [TS]

00:21:16 ◼   ► smartest all they wanted to do was listen that's it they had they had [TS]

00:21:20 ◼   ► questioned but there was absolutely no it was the opposite was almost like [TS]

00:21:24 ◼   ► creepy how much they were just observing and listening to us and revealing [TS]

00:21:29 ◼   ► nothing about themselves [TS]

00:21:32 ◼   ► yeah we want to get into like wait read way too much into this like we probably [TS]

00:21:37 ◼   ► already are but if you want to take it full speed ahead of where the best [TS]

00:21:41 ◼   ► things will be an intern at Apple is they have this like this in turn lecture [TS]

00:21:44 ◼   ► series where basically the executive team a different team for lunch they [TS]

00:21:50 ◼   ► come in for an hour and they talked some some some just talked all times I'm give [TS]

00:21:54 ◼   ► presentations others do Q&A so it was i mean two hours do jobs an hour to an [TS]

00:21:59 ◼   ► hour with the seller like Ron Ron Ron Johnson like it was an incredible [TS]

00:22:05 ◼   ► experience like worth the internship alone by the [TS]

00:22:09 ◼   ► there was wide that was really interesting because this person came in [TS]

00:22:12 ◼   ► and he was obviously the smartest person in the room and he was also determined [TS]

00:22:22 ◼   ► to make sure that everyone knew who the smartest person in the room is the [TS]

00:22:27 ◼   ► person no longer I'll give you one guess as to whose personal guessing it was [TS]

00:22:32 ◼   ► good for us it was like i watch them yeah I told a friend of mine and we will [TS]

00:22:38 ◼   ► meet up this way after he left a polite we as we talked what r afterwards I was [TS]

00:22:42 ◼   ► so it was a jarring [TS]

00:22:45 ◼   ► Hughes so but it was just such a turnoff to listen to him talk especially [TS]

00:22:53 ◼   ► relative to other executives and if you will run again you know for your [TS]

00:22:59 ◼   ► personal the same for listeners but there's a Stanford guy and and I don't [TS]

00:23:06 ◼   ► know if I wasn't as well as things were when he left I was shocked but I was not [TS]

00:23:11 ◼   ► surprised because of that that was aware that there was a mean I've heard stuff I [TS]

00:23:20 ◼   ► knew that it was i mean I knew that he was a difficult person to to work with [TS]

00:23:24 ◼   ► the grapevine by Tom I i misses him to be honest are by III also was not was [TS]

00:23:32 ◼   ► not surprised I agree with that I do too I think it's easy like I laughed and [TS]

00:23:37 ◼   ► said I knew I didn't like was it was forced off but I think he's an extremely [TS]

00:23:44 ◼   ► complicated figure and I think explaining his role in Apple's success [TS]

00:23:48 ◼   ► over the last fifteen years is extremely complicated and there's absolutely no [TS]

00:23:53 ◼   ► way to paint it black or white and say he is mass they suck without him or it [TS]

00:24:01 ◼   ► was easy no-brainer to get rid of good riddance to bad rubbish it is so so many [TS]

00:24:07 ◼   ► different in now integrate its just so many interweaves streaks of black and [TS]

00:24:13 ◼   ► white [TS]

00:24:14 ◼   ► absolutely good part by part good part part now he's a mean he is [TS]

00:24:20 ◼   ► is on the top five list of people most responsible for Apple being where it is [TS]

00:24:24 ◼   ► today I think part of it was that I think he always had and I don't you know [TS]

00:24:28 ◼   ► again I met him once you know after a keynote and we had like half hour [TS]

00:24:31 ◼   ► discussion and it was great [TS]

00:24:33 ◼   ► any was just me and him in hand on area and it was clearly a reader my site very [TS]

00:24:41 ◼   ► complimentary of my work and we just talked about some cool stuff and you [TS]

00:24:46 ◼   ► know it was no showing off his stuff and nobody was very very brain it was [TS]

00:24:50 ◼   ► actually around the time of 10 Dec 2010 [TS]

00:24:58 ◼   ► yeah i phone 4 yes iPhone 4 and the iPad was like four months old and a lot of [TS]

00:25:09 ◼   ► this stuff we're getting kids but it's actually ever to everybody but [TS]

00:25:14 ◼   ► especially kids with autism and problems like that were found to be doing [TS]

00:25:21 ◼   ► sensational staff communication wise with iPhones and now with the big iPad [TS]

00:25:27 ◼   ► which really helps with fine motor control kozyrev bigger targets that it [TS]

00:25:31 ◼   ► was a huge thing he was so amazingly engaged in this you know that is not [TS]

00:25:36 ◼   ► like hey how to make the company another ten billion dollars [TS]

00:25:40 ◼   ► you know it's clearly a small segment of the overall market for iPads and I found [TS]

00:25:46 ◼   ► but he was super super engaged on it and thought we'd is cool discussion about [TS]

00:25:51 ◼   ► how that a lot of the things that they design not think they did you know all [TS]

00:25:56 ◼   ► these things fell out of things to do just that we're cool for regular people [TS]

00:25:59 ◼   ► but it ends up being you know super great for people with autism but it's [TS]

00:26:06 ◼   ► it's this whole that his conclusion he said that they were looking into it to [TS]

00:26:11 ◼   ► try to prove it just do it is that it's just about a leave you know eliminating [TS]

00:26:16 ◼   ► a layer of abstraction that that whole thing where you move mouse which needs [TS]

00:26:21 ◼   ► an hour on the screen [TS]

00:26:22 ◼   ► and you do it you know once you get used to using computers you know you just [TS]

00:26:26 ◼   ► forget about it but that people with autism can never get past it that it's [TS]

00:26:30 ◼   ► this abstraction that just their brains don't make the connection and when they [TS]

00:26:35 ◼   ► can put their finger right on that button on the screen and tap it it's [TS]

00:26:39 ◼   ► it's not just like a little bit easier it's the difference between unable to [TS]

00:26:45 ◼   ► make the connection in completely able to make the connection and that other [TS]

00:26:49 ◼   ► people who can use a mouse and don't have any sort of impairment like that [TS]

00:26:53 ◼   ► they you know they might they they don't really think about the fact that the [TS]

00:26:57 ◼   ► iPad's a lot easier for the iPhones a lot easier but that it ends up that [TS]

00:27:01 ◼   ► subconsciously without thinking about it is and it actually is why they would [TS]

00:27:07 ◼   ► prefer using it now I i think is a great conversation and and the gist of it was [TS]

00:27:12 ◼   ► just he just was talking with just me and him talking and it was great and I [TS]

00:27:16 ◼   ► thought he was great and I also know also not just at the other thing is that [TS]

00:27:20 ◼   ► there are tons of people ton of people who worked under him at Apple who loved [TS]

00:27:25 ◼   ► him love and love working under he was demanding but that it was it was [TS]

00:27:30 ◼   ► absolutely not he was very well and the other thing to the heard time and time [TS]

00:27:38 ◼   ► again was it [TS]

00:27:39 ◼   ► people who worked under him always had the sense that he had their back right [TS]

00:27:43 ◼   ► right that's like getting out there not only thing is I actually think I I'm not [TS]

00:27:49 ◼   ► sure by thinking that talk I think actually did talk a lot was the same [TS]

00:27:52 ◼   ► summer 2010 I was there and so maybe was on his mind I think he talked a lot [TS]

00:27:56 ◼   ► about the accessibility stuff and I i think im not sure but I think I've heard [TS]

00:28:00 ◼   ► that he was really the driving force for iOS being so advanced when it came to [TS]

00:28:05 ◼   ► accessibility like for the blind and play well it certainly wasn't complete [TS]

00:28:10 ◼   ► advocate for it I get total a dream he may not have been the driving force be [TS]

00:28:15 ◼   ► put his advocacy behind it just in general I mean I i really think like [TS]

00:28:20 ◼   ► this is where I think missus amateur parts I think one is is like his ability [TS]

00:28:27 ◼   ► to a guy I do think that I was was incredibly [TS]

00:28:34 ◼   ► given given what always was not be at all and was really good I think there's [TS]

00:28:42 ◼   ► a discussion we had about some stuff but too I think he had a real passion and [TS]

00:28:49 ◼   ► push for usability and accessibility not not just for like disabled but for [TS]

00:28:56 ◼   ► normal people and like and so much of the original iPhone OS that was so [TS]

00:29:01 ◼   ► natural and so obvious in that obvious pneus it's obvious when you use it but [TS]

00:29:07 ◼   ► it's not obviously designed it requires tons of generation and tons of pushback [TS]

00:29:11 ◼   ► in doing it again again and certainly jobs was was the head of this in the [TS]

00:29:16 ◼   ► input for this but this was where this is where in particular I think for so [TS]

00:29:21 ◼   ► really channel jobs and certainly iowa's now as they especially now once were [TS]

00:29:27 ◼   ► used to work much better than the old iPhone OS but I still think there's lots [TS]

00:29:33 ◼   ► of areas where there are more difficult to use it more difficult in a knot in [TS]

00:29:36 ◼   ► that they're less obvious and i think is missing still I think a way that you get [TS]

00:29:43 ◼   ► there is not so much being able to find the truly simple seemingly obvious way [TS]

00:29:51 ◼   ► to do it it's more of the refusal to accept the complicated the complex the [TS]

00:29:59 ◼   ► this isn't it isn't clear how you do it but you you know you start you think a [TS]

00:30:04 ◼   ► you know here's how will lay out the new calendar app for iOS aid and will do [TS]

00:30:08 ◼   ► this and this and that sounds good and you build it and use it and it's like [TS]

00:30:11 ◼   ► but I'm kind of confused they just show a list of events and eventually though [TS]

00:30:16 ◼   ► you can get used to it and you can just say well you can do everything right now [TS]

00:30:20 ◼   ► I've been testing it long enough I know it good enough let ship it whereas I [TS]

00:30:24 ◼   ► think forestall and again like you say channeling jobs had an ability to say [TS]

00:30:29 ◼   ► this isn't good enough this shit we've gotta start over this you know this can [TS]

00:30:33 ◼   ► be tweaked we can't just move about in here we've got to throw this out because [TS]

00:30:37 ◼   ► the whole thing is just not brain that clear yet so hard as well as you can get [TS]

00:30:45 ◼   ► you can just talk yourself into accepting something that's not quite [TS]

00:30:47 ◼   ► clear so hard when you're immersed in it so hard to look at something through the [TS]

00:30:53 ◼   ► eyes of a new user or a novice user like that's that's a truly like a skill and a [TS]

00:30:58 ◼   ► gift that very few people including myself I think you know have because [TS]

00:31:05 ◼   ► what you're just used to it and so he becomes a blind spot yeah I guess I take [TS]

00:31:13 ◼   ► a break right here [TS]

00:31:14 ◼   ► thank our first sponsor and it's our good friends at fracture remember [TS]

00:31:20 ◼   ► fracture fracture is the company that you send them your photos they print [TS]

00:31:25 ◼   ► your photos directly on pieces of glass not on a piece of paper that's under [TS]

00:31:31 ◼   ► glass frame they said I don't know what they do they've got some kind of [TS]

00:31:34 ◼   ► proprietary technology is amazing [TS]

00:31:37 ◼   ► a print your photo right on the glass the effect in person is like the analog [TS]

00:31:44 ◼   ► equivalent of these modern retina displays where the LCD is laminated to [TS]

00:31:51 ◼   ► the touch [TS]

00:31:52 ◼   ► center where it looks like the pixels are right on the glass that's what your [TS]

00:31:56 ◼   ► photo looks like when you get it back from fracture really really cool they [TS]

00:32:02 ◼   ► have a home in two sizes everything from small square ones to really really big [TS]

00:32:06 ◼   ► ones and they ship them in these amazing it's almost worth ordering your first [TS]

00:32:11 ◼   ► thing from fractured just to see how they ship them because the box is the [TS]

00:32:15 ◼   ► frame is the stand it's all sort of integrated and there's like a total [TS]

00:32:21 ◼   ► minimal amount of wasted cardboard but when you get out if you wanna hang it on [TS]

00:32:26 ◼   ► a wall or you wanna property under desk all that stuff is all built in [TS]

00:32:30 ◼   ► to what you get to you don't need to take this thing and then put a frame [TS]

00:32:34 ◼   ► around it or put it in a frame or do anything like that [TS]

00:32:37 ◼   ► everything you need to like say hanging on the wall or propped up on your desk [TS]

00:32:41 ◼   ► is all built in to the packaging really cool looking so you can do it and then [TS]

00:32:46 ◼   ► it borderless so it just isn't just has a great effect very very aesthetically [TS]

00:32:51 ◼   ► pleasing under desk or on your wall and the quality is just top notch I really [TS]

00:33:00 ◼   ► really love the way pictures from this is a great gift if you haven't tried [TS]

00:33:06 ◼   ► your do not it's really really good way and you know I think they're big pitch [TS]

00:33:12 ◼   ► you know is that as we go [TS]

00:33:15 ◼   ► more and more digital diddle diddle diddle with her photography we lose [TS]

00:33:19 ◼   ► touch of humanity of getting analog prints of your family and friends and [TS]

00:33:27 ◼   ► you know event from your life that you want to remember and the way that we [TS]

00:33:32 ◼   ► used to in the old days all the best photos we had of course analog digital [TS]

00:33:36 ◼   ► we had and you have to hang on your wall or on your desk or incremental so it's a [TS]

00:33:42 ◼   ► great way to do that [TS]

00:33:44 ◼   ► take your best pictures get them printed out and there's no better way to do it [TS]

00:33:49 ◼   ► than tractor so where do you go to find out more [TS]

00:33:52 ◼   ► well their website is add fracture frac ture me.com fracture me.com and they [TS]

00:34:02 ◼   ► have a special code just for listeners of the show [TS]

00:34:05 ◼   ► daring fireball all one word during fireball you'll save five bucks off your [TS]

00:34:11 ◼   ► order if you use that code verifiable so my thanks to fracture go get some [TS]

00:34:17 ◼   ► pictures as you mentioned the [TS]

00:34:21 ◼   ► like the analog meter of photos did you see that that iPhone app that basically [TS]

00:34:27 ◼   ► let you take what you take a picture but it doesn't show you the picture taken it [TS]

00:34:31 ◼   ► and once you've taken 24 pictures you can pay to have them mailed to you in [TS]

00:34:36 ◼   ► like printed out you know I did see something like this is like maybe a [TS]

00:34:41 ◼   ► couple weeks ago [TS]

00:34:42 ◼   ► yeah it's called White Album I think I'm gonna just did a quick search White [TS]

00:34:46 ◼   ► Album I think so the out white white white album out dot com suppressant [TS]

00:34:53 ◼   ► beetles in some ways that sounds terrible it's interesting you like good [TS]

00:35:04 ◼   ► I thought it was exactly like ours is so great it's a wonderful and it's like and [TS]

00:35:10 ◼   ► you certainly that is that it sounds great when you tweet it I'm not sure be [TS]

00:35:14 ◼   ► very great next real life and I also feel that there's something about a [TS]

00:35:24 ◼   ► digital viewfinder even though the iPhone viewfinder is using your iPhone [TS]

00:35:29 ◼   ► if you find her and holding it up and the camera is so much bigger than what [TS]

00:35:33 ◼   ► you'd see what I can analog old analog film camera when you look through the [TS]

00:35:37 ◼   ► eyepiece but because it's a center there's something about it that makes it [TS]

00:35:42 ◼   ► harder to frame exactly what you want I don't know why I feel like if I tried [TS]

00:35:48 ◼   ► this I would not take as good of pictures as I would if I were using my [TS]

00:35:52 ◼   ► old thirty five-millimeter SLR looking through the viewfinder [TS]

00:35:55 ◼   ► well yeah i know i cant champ and look at the pictures as I take them but I [TS]

00:36:00 ◼   ► feel like I would get better pictures that way cuz I'm looking through an [TS]

00:36:03 ◼   ► actual analog viewfinder and there's no lag whatsoever no I agree and it [TS]

00:36:08 ◼   ► actually I just think about it when I use my my like i i i dont look at the [TS]

00:36:13 ◼   ► photo I took most the time was I mite worried about the exposure something [TS]

00:36:17 ◼   ► right unless you notice something really weird like man this is there's such [TS]

00:36:20 ◼   ► strong backlighting like these people you know there's no way to get on the [TS]

00:36:23 ◼   ► other side of them in the Sun is behind them [TS]

00:36:26 ◼   ► I want to double check that this isn't just going to show up as a software [TS]

00:36:29 ◼   ► right exactly exactly a juicy I take it and then we'll get it whenever I [TS]

00:36:34 ◼   ► whatever I used to get frustrated I don't even remember the last time I long [TS]

00:36:39 ◼   ► to hear but I used to use Hipstamatic a lot because I thought they had for a [TS]

00:36:43 ◼   ► while I thought they had the best filters by far but its somatic had they [TS]

00:36:49 ◼   ► were halfway in that regard where they didn't let you apply filters to photos [TS]

00:36:54 ◼   ► you'd already taken and they didn't let you change the filters on photos taken [TS]

00:36:58 ◼   ► you had to set your gimmicky fake lands and your gimmicky fake film and then [TS]

00:37:05 ◼   ► whatever you took you got interesting I'd ever I never really used it it ended [TS]

00:37:11 ◼   ► I it it's you know and it was all in the name of this sort of well for lack of a [TS]

00:37:17 ◼   ► better term school more effect pretending that you're at the [TS]

00:37:20 ◼   ► Hipstamatic app was a film camera you know and have different lands computer [TS]

00:37:25 ◼   ► you can I find a film you really like and then you put a different lens on and [TS]

00:37:27 ◼   ► it gives it a slightly I think that the film's always had the strongest effect [TS]

00:37:32 ◼   ► on the filtering in the lenders a little secondary but you can get different [TS]

00:37:35 ◼   ► effects but you couldn't see until after you took photo and it was a Renault and [TS]

00:37:40 ◼   ► if you took one and it was like your [TS]

00:37:42 ◼   ► you had it set up to look really good outside on a sunny day in pictures were [TS]

00:37:46 ◼   ► nice and warm and had a nice night gimmicky filter look but just you know [TS]

00:37:50 ◼   ► pleasing look and then you went indoors in the same combination look bad you [TS]

00:37:55 ◼   ► were at like so many taps and turning the camera around in switching the film [TS]

00:37:59 ◼   ► is crazy when I just let me do this after taking the photos it in do you [TS]

00:38:06 ◼   ► think about that with with Instagram records you use unlike an initial pass [TS]

00:38:12 ◼   ► you would think that they're gonna be there there in the same category but I [TS]

00:38:16 ◼   ► mean Instagram is is an amazing nap in service because it's it's really forward [TS]

00:38:24 ◼   ► in when you get that is like Instagram it was kind of the first really pure we [TS]

00:38:31 ◼   ► were built for a mobile phone and part that's in the workflow you just take a [TS]

00:38:36 ◼   ► picture and then you apply the filter and yeah maybe if I applying a key she [TS]

00:38:40 ◼   ► secure morphic type filter but it fits with the way you actually take pictures [TS]

00:38:45 ◼   ► on a phone [TS]

00:38:46 ◼   ► yeah and then the alleged beyond that the actual service you know only royal [TS]

00:38:50 ◼   ► working on a phone in having a bare-bones website at best for a very [TS]

00:38:54 ◼   ► long time even today it's pretty bare-bones like they've they've always [TS]

00:38:58 ◼   ► been a mobile-first company that is those daughter on the phone with the [TS]

00:39:03 ◼   ► assumption that you're going to use your phone and I think it's a big part of why [TS]

00:39:06 ◼   ► you know they've been so successful yeah aesthetic side there's no doubt [TS]

00:39:11 ◼   ► Instagram I wouldn't call it a rip off I would just say that the Date II [TS]

00:39:14 ◼   ► Hipstamatic lunch where there is so much that they they just took from [TS]

00:39:20 ◼   ► Hipstamatic [TS]

00:39:20 ◼   ► the square the only side the only the only size you are [TS]

00:39:24 ◼   ► ratio you can have a square [TS]

00:39:27 ◼   ► somatic has has had a no fake borders to make you know some of the film's [TS]

00:39:34 ◼   ► depending on what phone you had had like polaroids style borders which if you [TS]

00:39:38 ◼   ► recall Instagram had for like the first couple of years of its existence right [TS]

00:39:42 ◼   ► you know the basic the base that look like like not just you know that the [TS]

00:39:49 ◼   ► film's tended to look like old analog instant films all of that you know [TS]

00:39:56 ◼   ► Instagram just borrowed from Hipstamatic or followed Hipstamatic lead but they [TS]

00:40:02 ◼   ► did that in a better way because they they took advantage of they they did all [TS]

00:40:08 ◼   ► the things I said that made people like that look they do you know that's all [TS]

00:40:12 ◼   ► the you know just the pleasure gives you two have photos from your camera that [TS]

00:40:16 ◼   ► look like that and that made you know just look cool or look better or [TS]

00:40:20 ◼   ► whatever you want to say look deeper with none of the none of the goofy [TS]

00:40:27 ◼   ► restrictions the Hipstamatic imposed in the name of just pure hips tourism you [TS]

00:40:32 ◼   ► know the whole once you've set a filter you know you have to take the filter the [TS]

00:40:35 ◼   ► photo with the filter and if you don't like it tough take another photo whereas [TS]

00:40:39 ◼   ► Instagram will let you pick camera images from your camera roll they would [TS]

00:40:43 ◼   ► let you change the filter if you're already taken in Instagram etc and then [TS]

00:40:48 ◼   ► you know multiply that by a hundred fold by having the genius of turning it into [TS]

00:40:53 ◼   ► a twitter-like social network right [TS]

00:40:55 ◼   ► glad that you know but it's all part of it i mean if I think that if they had [TS]

00:40:59 ◼   ► lines without filters at all it would have taken a lot longer may not have [TS]

00:41:03 ◼   ► taken off thats whats O'Brien about about it [TS]

00:41:07 ◼   ► Instagram as a social network is they did there was a reason to use Instagram [TS]

00:41:12 ◼   ► from day one you do you have any friends and that that's what's so hard about [TS]

00:41:16 ◼   ► getting off the ground is is just finding people are discovering people [TS]

00:41:21 ◼   ► and even Twitter today has this problem where people get on there and they don't [TS]

00:41:25 ◼   ► have many followers in now traders cut off from the Facebook you know kind of [TS]

00:41:28 ◼   ► connection feed and it's like so I'm just like 40 in the win here like who's [TS]

00:41:32 ◼   ► listening to what I have to say where is with Instagram like you're getting value [TS]

00:41:37 ◼   ► you can get value from Instagram even if you have 0 followers yes even if your [TS]

00:41:42 ◼   ► Instagram feed is more or less just your own photos from now when nobody's [TS]

00:41:45 ◼   ► looking at in there you can send you know email them and keep them and you [TS]

00:41:49 ◼   ► know right maybe it's because the filters I mean they're they're cool and [TS]

00:41:53 ◼   ► then they will need and and no I read the other is just in general I think you [TS]

00:41:58 ◼   ► just said something along these lines is appreciating a product is so much more [TS]

00:42:04 ◼   ► than just like the actual like like Instagram is successful yet maybe they [TS]

00:42:09 ◼   ► borrowed the the filter concept and a lot of was very similar Hipstamatic but [TS]

00:42:15 ◼   ► that's not an it's very easy it's stuck on that in like comparing companies are [TS]

00:42:20 ◼   ► to bring products on the sort of stuff but the whole earth like the whole thing [TS]

00:42:24 ◼   ► is the product of its [TS]

00:42:26 ◼   ► it solve it and even even with Instagram Ruak is they are low how they're gonna [TS]

00:42:31 ◼   ► make money in the future in the long run that's going to be part of the product [TS]

00:42:34 ◼   ► Linda like it's much more there's all these different facets that go into [TS]

00:42:38 ◼   ► ensure some companies are probably someone one facet of you very different [TS]

00:42:42 ◼   ► other ones in maybe those different things and making the difference [TS]

00:42:45 ◼   ► give any insight on this a couple weeks ago down from her was on the show and he [TS]

00:42:50 ◼   ► it's been so long that I almost forgotten the complained that Instagram [TS]

00:42:55 ◼   ► still doesn't have an iPad up I do actually I i think it's I think it's ok [TS]

00:43:01 ◼   ► I mean I understand I understand the the objection but I think it comes back to [TS]

00:43:07 ◼   ► Instagram being being a a phone first outbreak that that's where awake so just [TS]

00:43:14 ◼   ► from a very kind of narrow perspective I think it's grim still sees more benefit [TS]

00:43:20 ◼   ► from working on improving their phone apps and they do on building building an [TS]

00:43:24 ◼   ► iPad app 12 the problem I mean now that people use iPads cameras this isn't as [TS]

00:43:32 ◼   ► quite a strong idea but I think this was component in streams that he is more [TS]

00:43:36 ◼   ► than almost israel's like facebook in that there is a very solid balance [TS]

00:43:42 ◼   ► between creating content and consuming content whereas Twitter I think a lot of [TS]

00:43:47 ◼   ► people might just consumer they're really put stuff out there where where [TS]

00:43:52 ◼   ► is in ceramic people use it to make stuff and they use it to get stuff and I [TS]

00:43:57 ◼   ► think I almost think it's an outdated view of the iPad I think in a lot of [TS]

00:44:01 ◼   ► ways and especially when it comes to photography the iPad is a lot more big [TS]

00:44:07 ◼   ► iPhone then then tablet laptop I do think so especially for your for certain [TS]

00:44:16 ◼   ► segments of the population I mean it's my mom's primary camera you like to go [TS]

00:44:20 ◼   ► into your mom but literally it's my mom's primary primary there's too many [TS]

00:44:25 ◼   ► people like that I you know every time I go to a used to I used to make a note [TS]

00:44:29 ◼   ► and I used to even when we go to Disney World [TS]

00:44:31 ◼   ► like a year or two ago I would just snap photos of people using tablets as as [TS]

00:44:37 ◼   ► cameras just as I got things to do while walking around the park and I didn't [TS]

00:44:42 ◼   ► publish them anywhere to make fun of them but I just had them privately and [TS]

00:44:45 ◼   ► see how many how many brothers of people using their tablet has a camera can I [TS]

00:44:49 ◼   ► rack up in a day in my son you know my son used to laugh that was the stupidest [TS]

00:44:54 ◼   ► happy to have it did you ever know but I can usually get like 20 in a day and [TS]

00:44:59 ◼   ► then I just deleted it sorry could even do anymore you'd you'd never get you and [TS]

00:45:04 ◼   ► be able to get from point A to point B it's it is commonly seen somebody using [TS]

00:45:08 ◼   ► the phone has a camera and there's too many people who you know they just don't [TS]

00:45:11 ◼   ► see the distinction like I don't even see be by then when I first tried to get [TS]

00:45:15 ◼   ► off I tried to get off my own high horse about making fun of people using tablets [TS]

00:45:19 ◼   ► as cameras may like a year ago or so I still get pushback from my listeners of [TS]

00:45:27 ◼   ► the show command it stupid looking now I don't even get that everybody it's just [TS]

00:45:31 ◼   ► some ken and I feel like it's almost ridiculous for a nap thats photo centric [TS]

00:45:35 ◼   ► like Instagram not to be native on what is for a lot of people their primary [TS]

00:45:40 ◼   ► camera in hand for the consumption side consuming photos it's always better to [TS]

00:45:44 ◼   ► be bigger so it would you know to look at your friends photos it's always going [TS]

00:45:48 ◼   ► bigger and bigger on the biggest device you know that's very I like I think your [TS]

00:45:54 ◼   ► point is right that the that that justification may have made sense but it [TS]

00:45:59 ◼   ► makes increasingly western states that said they did their part of Facebook [TS]

00:46:03 ◼   ► days they have access to numbers in where what people are using and where [TS]

00:46:08 ◼   ► they're using it so I would imagine it's a it's not a uninformed [TS]

00:46:12 ◼   ► the third factor is that it's different I think any iOS a tiara with the two fun [TS]

00:46:20 ◼   ► with the new phones because the difference between making an iPad app [TS]

00:46:25 ◼   ► and an iPhone is nowhere near as different as it used to be like it's [TS]

00:46:31 ◼   ► it's really more in with these if you doing it the right way [TS]

00:46:36 ◼   ► if you can support the multiple iPhones sizes there's almost no reason you [TS]

00:46:42 ◼   ► should be supporting the iPad to the same thing it's no longer to big things [TS]

00:46:47 ◼   ► it's these different you know what I can scaling factors or whatever is going on [TS]

00:46:52 ◼   ► I think there is a resolution issue I know some people have raised there is a [TS]

00:46:55 ◼   ► possible reason as well like this room for those are two super low resolution [TS]

00:46:59 ◼   ► in my crap on the iPad [TS]

00:47:03 ◼   ► gonna get off the ground by utilizing like the iPhone 3G camera [TS]

00:47:09 ◼   ► yeah so my guess is it's coming but it's it's almost it's almost as you know it's [TS]

00:47:15 ◼   ► almost like they're doing it on purpose at this point because they do support [TS]

00:47:18 ◼   ► the native iPhone 6 sizes in six-plus you know and I would suggest as as a [TS]

00:47:24 ◼   ► iPad app just you know i i think thats a nap we don't have to you know that I [TS]

00:47:29 ◼   ► just asked just a just a natively scaled version of the iPhone app would be just [TS]

00:47:34 ◼   ► fine you don't have to redesign interrelated out or do something [TS]

00:47:37 ◼   ► different so I mean their website is basically a a scaled-up version of the [TS]

00:47:41 ◼   ► iPhone app like it's literally just like a comma photos that that might as well [TS]

00:47:45 ◼   ► be the output on open webpage yeah I think the more I get my guess is the [TS]

00:47:50 ◼   ► explanation is that I think that you know there are very conservative company [TS]

00:47:54 ◼   ► has a weird thing or a four-year-old what five-year-old startup that is part [TS]

00:48:01 ◼   ► of Facebook and that is you know gone from thirteen people to you know billion [TS]

00:48:07 ◼   ► dollar acquisition to a multi-billion dollar asset in just a handful of years [TS]

00:48:14 ◼   ► usually don't think of such companies as being conservative but they are they're [TS]

00:48:17 ◼   ► very very conservative in my opinion we can only sign ways you can really see [TS]

00:48:21 ◼   ► that you can argue we see the conservatism in the fact that they [TS]

00:48:23 ◼   ► sought out so early right and you know yeah I would say that's actually part of [TS]

00:48:28 ◼   ► the conservatism and I would say the biggest sign of it is just how close [TS]

00:48:32 ◼   ► what they have today is to what they shipped with the first day like it's you [TS]

00:48:38 ◼   ► know they've definitely added a bunch of features in the rewritten the filters [TS]

00:48:41 ◼   ► but it's more or less the same thing you would be someone who got to who like on [TS]

00:48:47 ◼   ► the day that Instagram came out for iPhone and just Institute body are you [TS]

00:48:55 ◼   ► know I just downloaded it got into it and said I love this I love this [TS]

00:48:59 ◼   ► Instagram thing and just consumed the whole album understood the whole thing [TS]

00:49:03 ◼   ► and if you took today is Instagram to that person five years ago for years ago [TS]

00:49:07 ◼   ► whatever it is they would be right at home they have like two or three new [TS]

00:49:12 ◼   ► things too like that score but that's it it's a good point there's very few [TS]

00:49:18 ◼   ► companies are you can say that about yeah when it gets the genius of the [TS]

00:49:23 ◼   ► genius of the other the whole entire concept to write think about how [TS]

00:49:26 ◼   ► different Twitter today like logging into twitter.com and what you're exposed [TS]

00:49:31 ◼   ► to compare to what you were you know five years ago [TS]

00:49:35 ◼   ► very different what else is in the news before we get too big picture stuff see [TS]

00:49:40 ◼   ► box had their IPO today they did and it popped very nicely I which is great for [TS]

00:49:46 ◼   ► them I i kind of suspect that they they underpriced a little on purpose just [TS]

00:49:51 ◼   ► because there's been so much there's been a bit of a cloud on the company for [TS]

00:49:54 ◼   ► the last year which is not which is not a good thing to have your trying to sell [TS]

00:49:59 ◼   ► into very large enterprises in assure them that you're gonna you can hold on [TS]

00:50:02 ◼   ► to other data for the long run [TS]

00:50:04 ◼   ► whereas now I think they're going to come out of this is going to be a ton of [TS]

00:50:08 ◼   ► good news while you were fantastic the market loves them and I think it's going [TS]

00:50:13 ◼   ► to be really good for them from me just a sales momentum perspective so I won't [TS]

00:50:18 ◼   ► be suspected when I won't be surprised if they continue their private leaving [TS]

00:50:22 ◼   ► money on the table by but that they deemed kind of the shift in perception [TS]

00:50:28 ◼   ► that this will result in to be to be worth it [TS]

00:50:31 ◼   ► yeah the psychology of an IPO is so weird because it's like dealing in some [TS]

00:50:36 ◼   ► sense you want to price their IPO exactly what the market is gonna [TS]

00:50:41 ◼   ► value-add because otherwise you're leaving money on the table [TS]

00:50:44 ◼   ► but then you're at it from your investor's perspective there's a [TS]

00:50:48 ◼   ► financial drive to underpriced your IPO so that all those investor shares go up [TS]

00:50:56 ◼   ► in value once the market prices it I think I think it I think it I think it [TS]

00:51:00 ◼   ► matters and the people you take like Facebook Twitter and Facebook basically [TS]

00:51:05 ◼   ► then pop it all and then over time actually wind down and pretend there's a [TS]

00:51:09 ◼   ► lot of people who look at it from a narrow perspective and say well Facebook [TS]

00:51:12 ◼   ► did it just right they captured every available cent and in the end though get [TS]

00:51:17 ◼   ► Twitter in Twitter had a huge pop and they like older screwed up a level of [TS]

00:51:21 ◼   ► money on the table but I think if you actually look at it like Facebook was [TS]

00:51:25 ◼   ► under a ton of pressure right after IPO and I think they were constrained like [TS]

00:51:30 ◼   ► strategically like I i suspect that on Facebook should about ways for example [TS]

00:51:35 ◼   ► the mapping out but I think that one reason they didn't is they can't really [TS]

00:51:40 ◼   ► justify spending over a billion dollars when they were under so much pressure [TS]

00:51:44 ◼   ► from from investors [TS]

00:51:46 ◼   ► examines the height of like Facebook is doomed mania with their stock dipped [TS]

00:51:51 ◼   ► like a third of what what did I filled out our half whatever whereas twitter [TS]

00:51:56 ◼   ► twitter arguably has kind of been a disaster since they appealed [TS]

00:52:01 ◼   ► almost everywhere earnings calls been been worse than the last [TS]

00:52:04 ◼   ► yet yes there's pressure and there's been a lot of talk about Costello and [TS]

00:52:08 ◼   ► stuff like that this year particular but I don't think it's been nearly to the [TS]

00:52:13 ◼   ► degree that it will probably deserves to be perfectly honest I think part of it [TS]

00:52:18 ◼   ► is because the stock is still up from the IPO like that it it weakens are you [TS]

00:52:22 ◼   ► work out yet the stocks down from its high but it's still higher than when it [TS]

00:52:26 ◼   ► IPO that I think that that that that matters it in if wears a Twitter was [TS]

00:52:30 ◼   ► down like Facebook was down and had WAY worse fundamentals than Facebook ever [TS]

00:52:35 ◼   ► had been like this this guy would be falling to a much greater degree than it [TS]

00:52:40 ◼   ► is right now in and there's also something like the incalculable part is [TS]

00:52:44 ◼   ► the PR value of an IPO that pops as you say [TS]

00:52:48 ◼   ► absolutely like net net netscape [TS]

00:52:54 ◼   ► maybe the canonical example I don't know but it gave this sense that netscape was [TS]

00:53:01 ◼   ► the future that however much money left on the table because the IPO popped on [TS]

00:53:06 ◼   ► day one was worth I don't know I think tens of millions of dollars in the [TS]

00:53:11 ◼   ► perception of you know holy shit there's a new tech industry Titan in town [TS]

00:53:16 ◼   ► absolutely and there's room for hiring a marriage for morale and it matters for [TS]

00:53:22 ◼   ► like you know me the stock market a lot of it is about perception and it's the [TS]

00:53:27 ◼   ► popping is like oh my god everybody else thinks this company is going to kick ass [TS]

00:53:30 ◼   ► right in that sticks with you like it matters win like it did the bad news [TS]

00:53:38 ◼   ► doesn't matter the way people perceive the bad news is what matters and if [TS]

00:53:44 ◼   ► people come out with the assumption that this is a valuable company people are [TS]

00:53:48 ◼   ► excited about all that's ok though they'll get over it [TS]

00:53:51 ◼   ► whereas if it's at this company man runs down in peace bad news comes as a call [TS]

00:53:55 ◼   ► man this is terrible and like I said that you saw that with Facebook which in [TS]

00:54:01 ◼   ► retrospect we was ridiculous you know now that now the stock is is well up [TS]

00:54:08 ◼   ► from its IPO stage but it took it took a lot longer than it should have forgotten [TS]

00:54:13 ◼   ► the the perception of Facebook to change in arguing I think even in the value I i [TS]

00:54:18 ◼   ► feel like Facebook is is still seriously under appreciated for what a force it is [TS]

00:54:25 ◼   ► not just not just as as a service in a nap but as a financial as a business [TS]

00:54:32 ◼   ► yeah I agree with them and I think [TS]

00:54:36 ◼   ► it's funny cause as complicated as Facebook itself as a product is in my [TS]

00:54:42 ◼   ► opinion it's a pretty simple story financially it's you know they sell out [TS]

00:54:48 ◼   ► ads in the feed and make people pay to get placement and because everybody uses [TS]

00:54:54 ◼   ► it it's worth it and therefore you know the money is growing whereas twitter is [TS]

00:55:02 ◼   ► a much simpler product and any kind of argument they try to make as to how they [TS]

00:55:06 ◼   ► gonna make money is my eyes roll back in my head and I fall asleep cause I don't [TS]

00:55:11 ◼   ► understand that there is something to that and I think the the the Facebook ad [TS]

00:55:16 ◼   ► unit is like the best ad unit in in like intact I mean it's like people are [TS]

00:55:21 ◼   ► working at that feed multiple times a day every day more and more and in a [TS]

00:55:26 ◼   ► Facebook ad takes over your entire screen it might only be for a few [TS]

00:55:30 ◼   ► seconds but for a few seconds like your entire screen is filled with an ad which [TS]

00:55:34 ◼   ► on the web was never the case like the ads rose off to the side of their [TS]

00:55:38 ◼   ► accompanying stuff and so they are easy to their much easier to to ignore and [TS]

00:55:42 ◼   ► it's super compelling what things are those you safe [TS]

00:55:45 ◼   ► you say Twitter simple I was wonder if this is a like we talked about with with [TS]

00:55:49 ◼   ► about to forestall [TS]

00:55:51 ◼   ► we're used to it and it it feels simple 140 characters seem simple but then you [TS]

00:55:56 ◼   ► start trying to explain to people like oh don't start with a net mention or [TS]

00:56:00 ◼   ► some people still use or to your empty I guess all these kind of conventions that [TS]

00:56:05 ◼   ► actually understood is pretty complicated and and there's a lot of [TS]

00:56:10 ◼   ► stuff like I think the last really smart think Twitter did from a product [TS]

00:56:15 ◼   ► perspective was the native retweet because that did simplified a convention [TS]

00:56:20 ◼   ► in there so much other stuff that's craft that's risen up like these multi [TS]

00:56:24 ◼   ► tweets are the tweet storms and I call this an attaching photos 22 an image [TS]

00:56:29 ◼   ► like it that the company FM it's so frustrating because they're doing all [TS]

00:56:35 ◼   ► the stuff in there buying these things in there [TS]

00:56:37 ◼   ► we're going to developer tools and all this sort of crap when it's like there's [TS]

00:56:40 ◼   ► so much low-hanging fruit from a product perspective and from an onboarding [TS]

00:56:44 ◼   ► perspective which is still a disaster [TS]

00:56:46 ◼   ► yeah I know you mean it's it's it comes i think you can come across the country [TS]

00:56:50 ◼   ► and my eyes as very jargonese computer jargon me with all the Artis and empties [TS]

00:56:56 ◼   ► and honestly even I think people get that username and it's certainly one of [TS]

00:57:01 ◼   ► them i think is the most powerful asset Twitter has I really do is the fact that [TS]

00:57:05 ◼   ► when you turn on TV doesn't matter whether it's politics or supports its [TS]

00:57:12 ◼   ► like the people who are on TV they tell you their name and they tell you their [TS]

00:57:16 ◼   ► twitter handles and people get that and that is super valuable but I think in [TS]

00:57:23 ◼   ► combined that with hashtags in it to me the whole thing comes across the looking [TS]

00:57:27 ◼   ► very jargonese we could do the whole show on my feelings on hashtags but I [TS]

00:57:33 ◼   ► know I realize they've taken off and I realize that people somewhat get them in [TS]

00:57:36 ◼   ► the regular people do use them but I do feel that it contributes to a visual [TS]

00:57:41 ◼   ► jargon enos when you especially for new users with you you know you look at the [TS]

00:57:46 ◼   ► stuff only see all these weird punctuation characters in and starts to [TS]

00:57:49 ◼   ► look like programming code and the weird shorthand I Guardian emptied yeah now I [TS]

00:57:55 ◼   ► think I think we might help to relieve every time the show but I'm still I i'm [TS]

00:58:01 ◼   ► still like there now they're messing with the time I like there's a while you [TS]

00:58:04 ◼   ► were gone and stuff I honestly think like the timeline is such at this point [TS]

00:58:08 ◼   ► is so much craft associated with it it's fantastic for all of us we are familiar [TS]

00:58:14 ◼   ► with Twitter and used to it but it's pretty intimidating for a new user and I [TS]

00:58:19 ◼   ► i wish they would embrace lists and like have channels in the wake news will come [TS]

00:58:26 ◼   ► under the World Cup in dip into the World Cup channel without having to like [TS]

00:58:30 ◼   ► you wanna wake what's you don't want to follow people in the world cup every day [TS]

00:58:35 ◼   ► of the year you just wanted and there's no dip in and about experience for new [TS]

00:58:40 ◼   ► users on Twitter right now [TS]

00:58:41 ◼   ► yeah I think and I think it kind of gets into some of the stuff that dreams has [TS]

00:58:45 ◼   ► was writing about talking about in the last couple of weeks you know with the [TS]

00:58:49 ◼   ► whole when when Instagram past Twitter in terms of forget the metric monthly [TS]

00:58:57 ◼   ► average user active users and he was like I don't give a shit how many [TS]

00:59:01 ◼   ► monthly active users Instagram as you know and he has great argument and then [TS]

00:59:06 ◼   ► on the line can be taken out of context and make it look like he's arrogant [TS]

00:59:08 ◼   ► whatever and you read as his essay on it on medium and unsurprisingly 47 wins [TS]

00:59:15 ◼   ► very very thoughtful and he's right and it's you know when there's no Twitter [TS]

00:59:20 ◼   ► has important uses that you just could never do on an instrument like when [TS]

00:59:25 ◼   ► there where the uprising in Egypt and stuff like that and people used hashtags [TS]

00:59:31 ◼   ► to get the news out and it you know [TS]

00:59:34 ◼   ► breaking news and stuff like that happens in a way on Twitter that there [TS]

00:59:38 ◼   ► is no equivalent on any other service the stuff in Ferguson's the st. Louis [TS]

00:59:44 ◼   ► demonstrations and stuff like that all had a part on Twitter I mean I think [TS]

00:59:53 ◼   ► that dudes twitter is central to the way that the protesters have organized for [TS]

00:59:58 ◼   ► things like that [TS]

00:59:59 ◼   ► meanders it's just unique but I feel like the thing that twitter twitter [TS]

01:00:03 ◼   ► though you know having dreams doesn't want it anymore and I feel like the [TS]

01:00:06 ◼   ► problem is that Twitter has got a leadership level gotten caught up in [TS]

01:00:11 ◼   ► that sort of Facebook ask monthly average users as an important metric [TS]

01:00:17 ◼   ► which is tied them up because I feel like what Twitter is natural places for [TS]

01:00:22 ◼   ► most people is far more about consumption that about actually tweeting [TS]

01:00:26 ◼   ► right [TS]

01:00:28 ◼   ► whereas Facebook is all about everybody sharing all of their stuff with their [TS]

01:00:31 ◼   ► people you know with their friends and family and stuff like that [TS]

01:00:34 ◼   ► whereas I think the problem is what am I supposed to tweet maybe you're not [TS]

01:00:37 ◼   ► supposed to tweet anything maybe you're just supposed to you know like you said [TS]

01:00:40 ◼   ► get on a list or follow a hashtag for the World Cup or for your favorite team [TS]

01:00:46 ◼   ► or for some sort of news event they are interested in and just follow along and [TS]

01:00:53 ◼   ► you know maybe it's like a hobby that you want to follow all the time or maybe [TS]

01:00:57 ◼   ► it's just i just want to follow the Super Bowl in till next Monday I don't [TS]

01:01:03 ◼   ► want to contribute anything you're not tweeting you're just following along [TS]

01:01:06 ◼   ► know what I said when that happened in scrambling like my take was like I'm [TS]

01:01:10 ◼   ► really sad that we didn't buy Instagram mainly because if they had Instagram [TS]

01:01:17 ◼   ► would make all the money in Twitter could just be Twitter yeah it's a race [TS]

01:01:21 ◼   ► around was gonna make billions of dollars I mean it it's it's like [TS]

01:01:24 ◼   ► facebook but even better where you're going to scroll through your photos [TS]

01:01:27 ◼   ► there's going to be ads in there and you're gonna do anyway because you're [TS]

01:01:30 ◼   ► addicted to it and it and it if it's such it's so it's so obvious and Twitter [TS]

01:01:37 ◼   ► I'm surprised we don't see more ads and Internet I don't know if I've ever seen [TS]

01:01:41 ◼   ► one they know that they announced it in another day had some demo versions over [TS]

01:01:45 ◼   ► but I still like I check it almost everyday and i cant remember seeing an [TS]

01:01:49 ◼   ► ad industry know if there is still likely in very limited sort of trial as [TS]

01:01:54 ◼   ► well as things were Facebook doesn't need to like Facebook is making so much [TS]

01:01:57 ◼   ► money right now that they can I mean they can spend billions of dollars on [TS]

01:02:01 ◼   ► whatever they want to and and not monetize its think it's it's smart not [TS]

01:02:07 ◼   ► just from me they want to do it the right way but it's smart from me they [TS]

01:02:11 ◼   ► can always turn that faucet on if they need to all and end like what's the rush [TS]

01:02:16 ◼   ► the stock market was down there flying high [TS]

01:02:19 ◼   ► they they have like pretty much there as independent as an independent company [TS]

01:02:24 ◼   ► can be for the most part I mean just Romney won the soccer balls them into [TS]

01:02:27 ◼   ► our controls everything anyway so from that perspective you know what's the [TS]

01:02:33 ◼   ► what's the rush and the gist of it as I you know I don't agree with you I'm [TS]

01:02:38 ◼   ► surprised with 2:17 [TS]

01:02:39 ◼   ► just cause I feel like a way to do it is a you know the old slowly boiled frog [TS]

01:02:46 ◼   ► you know starting slow and then slowly dial it up to where you want it to be [TS]

01:02:50 ◼   ► but you gotta start at some point yeah which they have but I think they are [TS]

01:02:58 ◼   ► going slower than they need to just because they can you see Tim quick Tim [TS]

01:03:06 ◼   ► Cook tweeted congratulations on the box [TS]

01:03:09 ◼   ► yeah surprising and I take note of that you know and my cuz Tim Cook tweets and [TS]

01:03:17 ◼   ► almost dead certain that it actually him doing the tweeting but he doesn't treat [TS]

01:03:25 ◼   ► very often right and so it's usually worth noting and I know he tweeted [TS]

01:03:29 ◼   ► earlier in the week or I guess it's almost a week ago now for Martin Luther [TS]

01:03:34 ◼   ► King Day holiday here in the USA and he's repeatedly and you know it did this [TS]

01:03:39 ◼   ► is two heroes are martin luther king in and robert kennedy so no surprise that [TS]

01:03:44 ◼   ► he would tweet something like that I love you know a nice thing for Apple CEO [TS]

01:03:50 ◼   ► tweet but not necessarily newsworthy but I'm tweeting to you know box on an IPO [TS]

01:03:55 ◼   ► is to me a little interesting tolerated under there's a fair bit of speculation [TS]

01:04:00 ◼   ► already and that's what they should just like raised eyebrows yeah I don't know I [TS]

01:04:06 ◼   ► kind of feel like it's an IPO 1 them on an IPO is it certainly doesn't mean that [TS]

01:04:13 ◼   ► box is not going to be acquired by somebody else but it's certainly makes [TS]

01:04:16 ◼   ► it a lot less likely and you know I think Apple is happier in a world where [TS]

01:04:23 ◼   ► more companies like box IPO and stay independent satellites of [TS]

01:04:30 ◼   ► that you know the mammoth Titans like Microsoft and Facebook and Google then a [TS]

01:04:35 ◼   ► world where every company they get to that size and stability get acquired by [TS]

01:04:40 ◼   ► somebody [TS]

01:04:41 ◼   ► absolutely i think is not gonna do those acquisitions right out was never gonna [TS]

01:04:45 ◼   ► be the one that requires a lot of companies and therefore it means that [TS]

01:04:50 ◼   ► most of those companies would be going into companies that are more like [TS]

01:04:57 ◼   ► competitors to Apple's like Google or Microsoft her facebook [TS]

01:05:02 ◼   ► you know what have you know that's how I read a really great that I think that's [TS]

01:05:07 ◼   ► exactly it that's how I read it because I feel like Apple can you know happily [TS]

01:05:14 ◼   ► in wholeheartedly partner with box on things like this you know the extent you [TS]

01:05:18 ◼   ► know that file sharing integration in in Yosemite in iowa and would be a lot less [TS]

01:05:26 ◼   ► likely did you have little box was going to be acquired by Google even though [TS]

01:05:31 ◼   ► it's an open API that everybody can do so I guess who you know have to box [TS]

01:05:36 ◼   ► Dropbox would be next right yeah I think ideal saber Mike formerly samuel was [TS]

01:05:40 ◼   ► like you who he was one of the sky speaking about it he's like well without [TS]

01:05:44 ◼   ► producing for Dropbox I think for the reason you said a absolutely and I think [TS]

01:05:49 ◼   ► when they demoed extensions I think they had both box in Dropbox yes there and I [TS]

01:05:55 ◼   ► think that Apple and its the exact relationship at all [TS]

01:06:01 ◼   ► Apple likes where they did Apple needs them [TS]

01:06:04 ◼   ► yeah yeah yeah I don't think you know how Apple has any desire to crush [TS]

01:06:11 ◼   ► Dropbox really down I mean I know some people read into it and they think you [TS]

01:06:15 ◼   ► know that they would just like everybody to you know they want people to use [TS]

01:06:19 ◼   ► iCloud drive no doubt about it i mean they've made it so people would use it [TS]

01:06:22 ◼   ► but if people would rather use Dropbox instead use Dropbox instead you know [TS]

01:06:25 ◼   ► there's no way that they would go through the work to make things like [TS]

01:06:28 ◼   ► Dropbox official cause you know up until the assembly Dropbox was just a dirty [TS]

01:06:32 ◼   ► hacked integrate with the Finder that's right eventually they they did like [TS]

01:06:36 ◼   ► things for Dropbox in in Yosemite to actually make it work [TS]

01:06:41 ◼   ► yeah it's all officially sanctioned in on the open up those green check boxes [TS]

01:06:45 ◼   ► that show you you know again to find review when you're looking in some in [TS]

01:06:48 ◼   ► your Dropbox Dropbox is the one I use I don't use box I don't use any of the [TS]

01:06:52 ◼   ► other third party ones but I use Dropbox now you get these official green check [TS]

01:06:56 ◼   ► marks that you never got before like when you used to get like the little [TS]

01:07:00 ◼   ► badge on your Finder icon that would show you that a file was thinking to [TS]

01:07:05 ◼   ► drop box and then it would go green when it was there that was all using private [TS]

01:07:10 ◼   ► API's you know dropbox is part and you know to their credit I've been using [TS]

01:07:16 ◼   ► Dropbox from very early days and I'm very loathe always have been loath to [TS]

01:07:20 ◼   ► install third-party extensions that are using private API's on Mac OS 10 but [TS]

01:07:29 ◼   ► dropped by you know Dropbox the features were worth it and but I've always been [TS]

01:07:32 ◼   ► like one foot you know if I ever see problems of the Finder starts going [TS]

01:07:37 ◼   ► wacky you know you're out the door but they never really been a problem now [TS]

01:07:41 ◼   ► they've always been there very very very excellently engineered for something [TS]

01:07:45 ◼   ► that was using private and i also think it's interesting I always thought when [TS]

01:07:51 ◼   ► they announced that WWDC I specifically thought about Dropbox a because on the [TS]

01:07:57 ◼   ► most familiar with them and I use them in be because they had their own thing [TS]

01:08:00 ◼   ► that was working and in my experience and I think most people experience and [TS]

01:08:06 ◼   ► I've never heard anybody say while Dropbox Eunos crash makes my computer [TS]

01:08:09 ◼   ► crash in anything like that or corrupt my file system but they had their own [TS]

01:08:13 ◼   ► thing would they be willing to dump their own thing that it's been all that [TS]

01:08:17 ◼   ► work on to use Apple's thing and they did they've done the right thing and I [TS]

01:08:21 ◼   ► wonder how much of that is you know that they they considered a good allocation [TS]

01:08:25 ◼   ► of engineering resources to go with the official API's in Yosemite and how much [TS]

01:08:29 ◼   ► of it do they still have the old stuff give you can still run Dropbox on Mac OS [TS]

01:08:34 ◼   ► nine [TS]

01:08:35 ◼   ► had a ten-point 10.9 10.8 10.7 I don't have her back to go so they've still got [TS]

01:08:45 ◼   ► to keep their their private API stuff going for their support of older [TS]

01:08:48 ◼   ► versions of Mac OS and so a lot of times I think you know in my experience is [TS]

01:08:53 ◼   ► watching the way the industry has a lot of times and then you know a company [TS]

01:08:56 ◼   ► isn't going to go with the new thing because they want to go with the [TS]

01:08:59 ◼   ► backwards compatible thing even though it's not using a public API but Dropbox [TS]

01:09:03 ◼   ► did the right thing which in my opinion the right thing which is to go with the [TS]

01:09:07 ◼   ► official API even though it's sort of foot forrester code and I wonder how [TS]

01:09:12 ◼   ► much of that was about engineering and how much of it was about politics in [TS]

01:09:15 ◼   ► keeping a good relationship with Apple yeah I mean I would I won't be surprised [TS]

01:09:22 ◼   ► about paul worked with them on it in there is a bit of a quid pro quo here [TS]

01:09:27 ◼   ► like you know you got that it would go like they will help you fix this but you [TS]

01:09:32 ◼   ► have to Dublin day one and I as a user it was seamless I didn't even notice [TS]

01:09:39 ◼   ► when they switched over I think at some point because I you know I've been [TS]

01:09:42 ◼   ► running since the public betas and summer and appreciate the time [TS]

01:09:46 ◼   ► originally I am almost certain that Dropbox didn't already supported I [TS]

01:09:50 ◼   ► didn't even notice I actually didn't notice when dropout started supporting [TS]

01:09:53 ◼   ► it until one day there obviously are because I've got the new style check [TS]

01:10:00 ◼   ► marks not the ones that are superimposed on the icon yeah it's interesting to you [TS]

01:10:07 ◼   ► is that I think Karen Levey I haven't really heard him say a bad word about [TS]

01:10:14 ◼   ► him I think people are just happy that like it's been such a torturous journey [TS]

01:10:18 ◼   ► for box that they they finally made it it's how I would be surprised there's a [TS]

01:10:24 ◼   ► bit of like you know cooks is genuinely happy for him [TS]

01:10:30 ◼   ► gonna take a break before I do it's a good reminder I have a correction to [TS]

01:10:34 ◼   ► make just a minor one that lasts only a show with Mark oh I forgot we were [TS]

01:10:38 ◼   ► talking about but I said something about me running I was nine and I what I meant [TS]

01:10:45 ◼   ► to hide out dial now running I was high and I'm running iOS eight but combine [TS]

01:10:49 ◼   ► that with the things we're like MacRumors has I can increase in the [TS]

01:10:52 ◼   ► number of hits from people running iOS 9 from Cupertino and I got it I dunno a [TS]

01:11:01 ◼   ► dozen emails from people asking whether I'm running iOS nine no I'm not sure if [TS]

01:11:07 ◼   ► I would be able to say anything about it anyway it was just too stupid but the [TS]

01:11:13 ◼   ► verbal typo I don't know misspeak there's a better word well whenever a [TS]

01:11:20 ◼   ► verbal typo is at all it was in the same way that I just said that Dropbox to her [TS]

01:11:24 ◼   ► back last night yes the nineteen video poker tonight number for you I don't [TS]

01:11:31 ◼   ► know what to do I don't know some end and I think Mac OS going to ten-point 10 [TS]

01:11:37 ◼   ► somehow remained crippled amateurs well I said additional verbal typos of things [TS]

01:11:49 ◼   ► so I can just call it a verbal type of works for me what about mental problems [TS]

01:11:56 ◼   ► mount prompt the right word I don't think so but I'm about proper no problem [TS]

01:12:05 ◼   ► is the term for misspoken words there you go [TS]

01:12:07 ◼   ► yeah no problem the mistaken use of the word in place of a similar sounding one [TS]

01:12:11 ◼   ► often with on attention [TS]

01:12:12 ◼   ► well that's not quite right dancing dancer flamingo instead of dancing [TS]

01:12:16 ◼   ► flamenco although I do make it so [TS]

01:12:20 ◼   ► I think I do I think that's a characteristic go like someone that like [TS]

01:12:24 ◼   ► read alot and like you know i mean neither visiting go out that afternoon [TS]

01:12:29 ◼   ► then you see you encounter a lot of words but there were actually comes to [TS]

01:12:33 ◼   ► articulate Heisler previous episode about how we constantly mispronounced [TS]

01:12:40 ◼   ► words yeah yeah you know there's there's a huge chunk of my vocabulary or things [TS]

01:12:46 ◼   ► that I read when I was growing up and never heard anybody say in so I just [TS]

01:12:50 ◼   ► made up my own punctuation are pronunciation in my head [TS]

01:12:53 ◼   ► totally idea of how it was actually supposed to be pronounced anyway our [TS]

01:12:59 ◼   ► second monster is our good friends at need and II ed need is a refined [TS]

01:13:07 ◼   ► retailer in lifestyle publication for men as their official slogan my friend [TS]

01:13:13 ◼   ► Jim ray very well-dressed man knows his stuff really likes this stuff and need [TS]

01:13:20 ◼   ► as described [TS]

01:13:24 ◼   ► need as a refined retailer and lifestyle publication from man who generally don't [TS]

01:13:30 ◼   ► like retailer and lifestyle publications for men which is a great way to put it [TS]

01:13:35 ◼   ► so if you hear lifestyle publication from an Android your eyes like not for [TS]

01:13:41 ◼   ► me maybe you should check out need because it's a different style and vibe [TS]

01:13:45 ◼   ► each month [TS]

01:13:46 ◼   ► here's what me does a source in curated selection of exclusive products from [TS]

01:13:51 ◼   ► brands around the world are presented in a monthly editorial not just a catalog [TS]

01:13:55 ◼   ► they put him in an editorial since they've story around it a lot like what [TS]

01:13:59 ◼   ► you find in a men's magazine allowing you to find the best products without [TS]

01:14:03 ◼   ► any need [TS]

01:14:04 ◼   ► copious shopping research or selection they just launched volume 2.2 featuring [TS]

01:14:12 ◼   ► items to help you make small meaningful changes in your life from amazing coffee [TS]

01:14:18 ◼   ► to better shaving to the best bedside clock point to point to is need best [TS]

01:14:24 ◼   ► collection yet that a good fit [TS]

01:14:27 ◼   ► they've also just launched seven brand new essentials collections featuring the [TS]

01:14:32 ◼   ► best denim but we're more haven't done promotional code yet they're coming they [TS]

01:14:39 ◼   ► are coming they're working on it but in the meantime talk show listeners to [TS]

01:14:44 ◼   ► place an order with need can just send an email to hello at need eEdition dot [TS]

01:14:51 ◼   ► com that's their website need eEdition dot com and place an order [TS]

01:14:59 ◼   ► anywhere then send an email to hello and need addition dot com with the subject [TS]

01:15:04 ◼   ► line [TS]

01:15:05 ◼   ► promo code just put promo code in the subject line and you will receive with [TS]

01:15:10 ◼   ► your order a free bag of freshly roasted coffee or you can get a substitute [TS]

01:15:19 ◼   ► magazine if you're the sort of terrible person who doesn't like coffee and [TS]

01:15:24 ◼   ► you'll get 25% off your next order so just go to need addition dot com and [TS]

01:15:30 ◼   ► need addition dot com slash essentials other things he may be a nurse in the [TS]

01:15:35 ◼   ► library 4th they're launching their first men's and women's collection for [TS]

01:15:39 ◼   ► Valentine's Day coming up soon so if you want to get gifts you'll get 25% off [TS]

01:15:45 ◼   ► your next order when the Valentine's Day stuff comes out and on january 28 [TS]

01:15:50 ◼   ► they're announcing an all new project called for most sign up at foremost [TS]

01:15:56 ◼   ► eEdition dot com in your get early access which will be necessary in this [TS]

01:16:00 ◼   ► instance because they expect to sell out so that any discount any discounts you [TS]

01:16:06 ◼   ► get from sending the email too low in addition to apply there as well [TS]

01:16:10 ◼   ► so sign up for most addition Ofori and the West he eEdition dot com you get [TS]

01:16:16 ◼   ► early access to their next cool project which is sort of secret other than the [TS]

01:16:21 ◼   ► name so my thanks to its weird I feel I feel over the last few weeks I've [TS]

01:16:28 ◼   ► encountered a few people that are that don't drink opera give up coffee and I [TS]

01:16:36 ◼   ► don't understand understand what drives were driving to do such a thing in the [TS]

01:16:42 ◼   ► global I feel great but that just reminds me of the Frank Sinatra could [TS]

01:16:47 ◼   ► what is it I kosyrev you they don't drink because when they wake up in the [TS]

01:16:51 ◼   ► morning that the basic fueled a great line I think about the the BlogHer [TS]

01:17:00 ◼   ► BlogHer BlogHer drinking routine or something like that [TS]

01:17:05 ◼   ► basically you teletype it is by what you're drinking in the morning it's [TS]

01:17:09 ◼   ► coffee then it's like SodaStream and then Scott Soares who died in that [TS]

01:17:15 ◼   ► attack your martini in your case as well I don't think martinis everyday I'm all [TS]

01:17:22 ◼   ► over the place on alcohol and trying to expand my palate I just linked to I'm so [TS]

01:17:27 ◼   ► proud of it i Anna sometimes I really like to I like it when my linking to [TS]

01:17:33 ◼   ► something like blows it up a guy named you see this is kinda Mark III did I put [TS]

01:17:39 ◼   ► in my own problems this big book and they don't they don't ship to that one [TS]

01:17:43 ◼   ► thing the backstory on this is I don't remember where I saw it I don't remember [TS]

01:17:49 ◼   ► and it's a pre order stuff from Amazon I do it all the time it's like sending [TS]

01:17:53 ◼   ► gifts to myself because I always forget they always forget and so is like at [TS]

01:17:59 ◼   ► some point December I got a thing from Amazon and it was close to Christmas [TS]

01:18:03 ◼   ► really close I might have been like the 23rd or something like that and I had no [TS]

01:18:07 ◼   ► pending gifts coming everything I had ordered it already shown up [TS]

01:18:10 ◼   ► got everything done that you know not last minute and and I think a man I [TS]

01:18:15 ◼   ► assumed it was from my wife and instead it was addressed to me from Amazon [TS]

01:18:19 ◼   ► should I don't know I don't have no idea what this is opening up in here it is [TS]

01:18:23 ◼   ► the whiskey cabinet this beautiful beautiful book by Mark and then I [TS]

01:18:27 ◼   ► remembered [TS]

01:18:28 ◼   ► couple months ago i pre-ordered this year it is this book is beautiful it is [TS]

01:18:35 ◼   ► beautiful photography beautiful paper beautiful typography and you know and I [TS]

01:18:41 ◼   ► couldn't wait to read I was very excited and went up and it is so it's such a [TS]

01:18:45 ◼   ► weird coincidence cuz you know I'm terrible I I'll go days I did I [TS]

01:18:48 ◼   ► literally go days without checking my email sometimes it's just talking about [TS]

01:18:53 ◼   ► this like a get less email them like when I worked at Microsoft for example [TS]

01:18:56 ◼   ► way less but it's so much more roberta now because it's not my job is pure [TS]

01:19:01 ◼   ► additive whereas before I lived in it so it was it was like almost more tolerable [TS]

01:19:06 ◼   ► this was a day where I'd gotten caught up on my inbox and I you know down to [TS]

01:19:10 ◼   ► the inbox zero at least through like this week and I do new emails one was [TS]

01:19:16 ◼   ► junk and the other was from Marc by locking as I why that's crazy the same [TS]

01:19:21 ◼   ► guys name isn't on the book and he's like hey you know no idea if interested [TS]

01:19:25 ◼   ► I just written a book ski you may be interested [TS]

01:19:30 ◼   ► no no you know I know no pressure to Lincoln operating I just thought you [TS]

01:19:34 ◼   ► might want a complimentary copy tell me where to send someone literally after it [TS]

01:19:40 ◼   ► right after answered the ding dong of the UPS giving me the book that I'd paid [TS]

01:19:45 ◼   ► for so I snapped a photo with my phone and I was like to late i pre-ordered it [TS]

01:19:48 ◼   ► months ago which is an amazing story anyway long story short I read the book [TS]

01:19:53 ◼   ► and I loved it so I looked it up [TS]

01:19:56 ◼   ► during parable and sold out in like dead like were more from his publisher [TS]

01:20:02 ◼   ► something like that [TS]

01:20:03 ◼   ► know I love you I i can certainly relate I mean I think I mean back when I had my [TS]

01:20:10 ◼   ► first I mean I started her career with the I had a five year plan like I [TS]

01:20:14 ◼   ► thought maybe in five years I could make a living from it and then I will back [TS]

01:20:19 ◼   ► Taiwan in you know which is we want to do and and obviously it's taken off far [TS]

01:20:24 ◼   ► more quickly than than than I anticipated I have not even two years [TS]

01:20:29 ◼   ► old yet but by now be the big the real big jump was told the story that i truly [TS]

01:20:37 ◼   ► believe you linking to it and saying it was great new bloggers like that but it [TS]

01:20:41 ◼   ► was funny about it in sorry about all this one before but I got an email from [TS]

01:20:45 ◼   ► you like saying oh you are you been really prolific really great stuff by [TS]

01:20:51 ◼   ► the way I noticed in you like win on this like three paragraph dissertation [TS]

01:20:55 ◼   ► on a bad word choice I had made the same mistake as well as I actually have a [TS]

01:21:00 ◼   ► script and fix it I do away with the etymology of the word in the house use [TS]

01:21:04 ◼   ► us and it was it was so classic like John Gruber that you know anyone by the [TS]

01:21:10 ◼   ► badge in its own right after that I can open up Google Analytics I saw it [TS]

01:21:14 ◼   ► refreshing your page on the company's going to be like like 30 minutes later [TS]

01:21:18 ◼   ► boom there it was all take the opportunity now being so to thank you [TS]

01:21:25 ◼   ► for that because it certainly was a good no I think I would like $600 on Twitter [TS]

01:21:33 ◼   ► and within a couple days I had 1500 and I was there got white since then but [TS]

01:21:39 ◼   ► that there was certainly kind of the the ignition or jump start so thanks John I [TS]

01:21:45 ◼   ► do that if I see a typo or something like that and something I'm going to [TS]

01:21:48 ◼   ► link to do try to kind and I never know the person at all [TS]

01:21:52 ◼   ► do try to tell them it before but I never say that I'm going to link to it [TS]

01:21:57 ◼   ► because I I don't know if you don't like yourself in [TS]

01:22:01 ◼   ► well partly I don't want to lock myself in what if I change my mind but I think [TS]

01:22:05 ◼   ► you know what does not work and the other part is it somehow sounds a little [TS]

01:22:09 ◼   ► presumptuous its to me it's like if I just say hey you have a typo here it's [TS]

01:22:14 ◼   ► like i'm doing you a favor and pointing it out if I said you know I'm about to [TS]

01:22:18 ◼   ► leave you be of a typo it so it feels a little bit more like I'm not linked into [TS]

01:22:22 ◼   ► into you fix this type of ya right and and I don't want to put that you know I [TS]

01:22:27 ◼   ► don't want to put any pressure on you should find out there were doors look at [TS]

01:22:34 ◼   ► the email later but I am i that made me think that book by Marc by a lot because [TS]

01:22:38 ◼   ► the whole just to the book is it's it's not comprehensive it's not encyclopedia [TS]

01:22:43 ◼   ► is just a sort of I would guess maybe like a hundred whiskies from around the [TS]

01:22:50 ◼   ► world you know [TS]

01:22:51 ◼   ► Scotland Ireland United States Canada Japan and like his expert opinion and [TS]

01:22:58 ◼   ► discussion on what makes the different region you know what are the traditions [TS]

01:23:03 ◼   ► and what makes them different than what you should be looking for sure you know [TS]

01:23:08 ◼   ► if you like one and you know I'm mostly a USB urban ride drinker but you know I [TS]

01:23:16 ◼   ► really liked it and so I've been trying to expand my palate the body not being [TS]

01:23:22 ◼   ► comprehensive like that just makes so much more accessible right again I have [TS]

01:23:28 ◼   ► from years and years ago [TS]

01:23:29 ◼   ► unfortunately coincidental named Michael Jackson is a famous famous beer writer [TS]

01:23:36 ◼   ► like I drank beer a lot more before I got into any kind of spirits [TS]

01:23:39 ◼   ► and it's a useful it's just a different type of book by Michael Jackson has like [TS]

01:23:45 ◼   ► book thats encyclopedic it is no I guess so many microbrews I don't think anybody [TS]

01:23:53 ◼   ► could cover them all but it I think it's probably more like thousands of years [TS]

01:23:56 ◼   ► then hundreds of years ya know yet exactly and I share the fee for the beer [TS]

01:24:02 ◼   ► by the way did find the email I wrote I wrote this jives with data showing [TS]

01:24:08 ◼   ► little gallery in entered purchases I visit dance or an additive for us' black [TS]

01:24:14 ◼   ► slang the word he want his job and this is what killed me if you add verb [TS]

01:24:19 ◼   ► bracket no objective bracket informal be an accord semicolon agree arguing like [TS]

01:24:25 ◼   ► literally a dictionary definition it wasn't like this is what it reads it was [TS]

01:24:30 ◼   ► like they had the nomenclature of a definition that like I know this because [TS]

01:24:35 ◼   ► I have was always to use job with the G when I met je and yes he said you you [TS]

01:24:39 ◼   ► create a Texas better step it to fix it automatically still every time I try to [TS]

01:24:47 ◼   ► use a house used the wrong [TS]

01:24:48 ◼   ► well as you know confusing enough jobs of her means make insulting remarks deer [TS]

01:24:52 ◼   ► which is actually very closely awesome use of diet which is tighter sneer at [TS]

01:24:56 ◼   ► right now very confusing wait so which is the one we want me to say that it's [TS]

01:25:02 ◼   ► an agreement with something jibe GI ve your problem is using CIB and I said [TS]

01:25:07 ◼   ► jail which is like a right right right right yeah actually now that I think [TS]

01:25:13 ◼   ► about it I think I've finally gotten it down and I do tend to tape it right as [TS]

01:25:16 ◼   ► if I had to guess I would have raised their I would have guessed ji be so that [TS]

01:25:22 ◼   ► that's that's the word job that's the tape thingy get when your house with [TS]

01:25:27 ◼   ► your ability to help you determine that whether you find that endearing or just [TS]

01:25:35 ◼   ► absolutely you're dating also some sad news report and that Michael Jackson the [TS]

01:25:40 ◼   ► bureau hundred died in 2006 [TS]

01:25:44 ◼   ► so I can but his his world guide beer I don't know how many years anyway it's [TS]

01:25:53 ◼   ► not that type of book that was cabinet it's like I said 200 I don't book but [TS]

01:26:00 ◼   ► it's just a couple from each region in the style it's too bad for Michael [TS]

01:26:04 ◼   ► Jackson that he never like he did in his life where he was doing michael Jackson [TS]

01:26:08 ◼   ► that's right I guess he died first wow that's really a shame and a little bit [TS]

01:26:18 ◼   ► of that with that Jonathan Gruber his daughter how what percentage of those [TS]

01:26:24 ◼   ► trees did you read to eat i'd say maybe 10% oh wow so it was quite a few and [TS]

01:26:32 ◼   ► they were all areas that was that was a real quick on and off like a weeklong [TS]

01:26:38 ◼   ► fire storm and I do think I thank the maker that the guys name is Jonathan not [TS]

01:26:44 ◼   ► john i dont have it goes by John or what [TS]

01:26:47 ◼   ► first when it first started breaking there was an awful lot more John [TS]

01:26:51 ◼   ► Gruber's and he said you know because it's Jonathan aids jail and so it is [TS]

01:26:54 ◼   ► spelled differently but that's certainly I mean I you know when you are named [TS]

01:27:00 ◼   ► John you're very sensitive to the age no age thing but you know let's face it you [TS]

01:27:04 ◼   ► know that's very typical mistake you know after I well I'd say a third of the [TS]

01:27:10 ◼   ► Valentines I got an elementary school [TS]

01:27:12 ◼   ► a third respond correctly and a third were spared jail in H I can totally [TS]

01:27:17 ◼   ► sympathize because I'm I'm I'm Benjamin Thompson and Thompson [TS]

01:27:21 ◼   ► actually has like multiple spellings like the ride was the peak at piano it's [TS]

01:27:26 ◼   ► so unfair because I both have ass boring name and I have to spell it all the time [TS]

01:27:30 ◼   ► like you should be one of the other likely view all the time it's because [TS]

01:27:33 ◼   ► you have a really kickass name that knows her before but now that I'm [TS]

01:27:37 ◼   ► interested I'm just Benjamin Thompson so right so somebody does something famous [TS]

01:27:41 ◼   ► or infamous named Ben Thomson nopee is not the same name as you but you're [TS]

01:27:46 ◼   ► gonna get completed it will I do appreciate that my nemesis on Google is [TS]

01:27:50 ◼   ► trying to be the top result for Ben Thompson which I O Donnell was armed Ben [TS]

01:27:54 ◼   ► Thompson lawmen [TS]

01:27:56 ◼   ► Emma hack the top article from is badass of the week I'm gonna give you the cell [TS]

01:28:01 ◼   ► when I'll get confused at the baddest of the week [TS]

01:28:04 ◼   ► wow I just notice I just haven't done this in a while if it's true for you for [TS]

01:28:09 ◼   ► years I i I gave up on it I was not the top searched Google for grouper just [TS]

01:28:14 ◼   ► grouper it was always Gruber industries that people have but this might be [TS]

01:28:20 ◼   ► because what do you get if you search Google for group A during 5 I'll see I [TS]

01:28:26 ◼   ► get different get twitter.com / if I'm not signed the united with economist and [TS]

01:28:32 ◼   ► then daring fireballs next in the jungle between her but it is cos I'm in Taiwan [TS]

01:28:36 ◼   ► so there's all that stuff that affects it would be paying your balance an [TS]

01:28:40 ◼   ► example I miss my connection I haven't searched for years I i cos I honestly [TS]

01:28:44 ◼   ► don't I don't know I'm vain in other ways but I'm not supplied realize I i [TS]

01:28:49 ◼   ► have good enough Google but groupon.com use to come up first for years and years [TS]

01:28:54 ◼   ► and years it's some kind of industrial company down in Arizona who got the [TS]

01:28:58 ◼   ► domain name in 1993 much to my chagrin I can't help but think I've never really [TS]

01:29:06 ◼   ► heard anything about them I can't help but think that there was some kind of [TS]

01:29:09 ◼   ► rearranging of Google's algorithm that they used to favor search term in [TS]

01:29:15 ◼   ► the.com over anything else for years and years and years but group icon doesn't [TS]

01:29:21 ◼   ► even show up my first page stupid Jonathan Gruber got it anyway the best [TS]

01:29:31 ◼   ► thing that happened with that was that at some point during the week where he [TS]

01:29:33 ◼   ► was really in the new people who don't know I don't he said something about [TS]

01:29:37 ◼   ► like Obama Care passed by [TS]

01:29:40 ◼   ► because people are stupid or something like that he is a world renowned [TS]

01:29:44 ◼   ► economist at MIT and his specialty is healthcare legislature [TS]

01:29:50 ◼   ► and he wrote Massachusetts law or helped write the Massachusetts health care law [TS]

01:29:55 ◼   ► that Mitt Romney when it it's just want to get into the politics of it but this [TS]

01:29:59 ◼   ► week [TS]

01:29:59 ◼   ► week [TS]

01:30:00 ◼   ► weird situation where it was a health care law gave everybody in Massachusetts [TS]

01:30:05 ◼   ► universal health care coverage in a republican style because they had a [TS]

01:30:10 ◼   ► republican governor who eventually went on a run for president and the way that [TS]

01:30:14 ◼   ► President Obama went about trying to get health care was instead of pursuing a [TS]

01:30:19 ◼   ► traditionally democratic style you know which is angled a single pair with a [TS]

01:30:24 ◼   ► look I just want people to have health care let's go the Republican rout and [TS]

01:30:28 ◼   ► and you know follow the Massachusetts model and you know ended up being you [TS]

01:30:33 ◼   ► know obviously it's a political happened anyway he was also a consultant on the [TS]

01:30:39 ◼   ► national version of this law and then years ago this is what they do weird [TS]

01:30:43 ◼   ► thing about it is that it wasn't something he said recently but it was a [TS]

01:30:46 ◼   ► years ago it's some kind of conference for other economist so it wasn't [TS]

01:30:53 ◼   ► speaking to the public had known you know was being videotaped obviously but [TS]

01:30:56 ◼   ► you know he's not a politician wasn't gonna go spread wide it was this [TS]

01:31:00 ◼   ► discussion about how the word tax is just toxic in American political culture [TS]

01:31:06 ◼   ► and so to pay for the new health care law they couldn't call anything they did [TS]

01:31:09 ◼   ► to raise money for the tax and so they called it I don't want the subsidy [TS]

01:31:14 ◼   ► instead there some kind of way that through the vagaries of the way that the [TS]

01:31:20 ◼   ► U S Congress budget department classifies different types of [TS]

01:31:24 ◼   ► legislature it wouldn't be called attacks because the subsidy but it's a [TS]

01:31:28 ◼   ► rose by any other name its people paying more money to a collection that would [TS]

01:31:33 ◼   ► then be distributed to pay for the mechanics of the law and his explanation [TS]

01:31:39 ◼   ► was very honest but it was more or less that you know american voters are too [TS]

01:31:45 ◼   ► stupid to know the difference that calling it something else doesn't make [TS]

01:31:49 ◼   ► it something which is true in a sense and I mean that in a way that but it was [TS]

01:31:55 ◼   ► taken by Republicans as an insult that he was that it was passed under false [TS]

01:32:01 ◼   ► pretenses in [TS]

01:32:02 ◼   ► he became you know public enemy number one of american republicans and an awful [TS]

01:32:09 ◼   ► lot of them to be needed a driver at Gruber was that they would like even if [TS]

01:32:16 ◼   ► they went so far as to see you what at Gruber was and then saw it was in fact [TS]

01:32:21 ◼   ► somebody named John Gruber weather ahead nature not and he had a bunch of [TS]

01:32:25 ◼   ► followers they just assumed it was him and so for about a week I was inundated [TS]

01:32:30 ◼   ► with glittery alec and and I think part of it is that you had to make a mistake [TS]

01:32:36 ◼   ► to do that which increased the chance that the people doing it weren't really [TS]

01:32:41 ◼   ► the sharpest pencil that in the case so I took a retreating some of them it was [TS]

01:32:48 ◼   ► it was interesting if you know if you think that like the vitriol that I i get [TS]

01:32:53 ◼   ► you know from that say andrade fanatics when I say something disparaging about [TS]

01:32:59 ◼   ► Android or something like that if you think that's harsh the way that the [TS]

01:33:02 ◼   ► political stuff is is just unbelievable it's it's it's it's incredible people I [TS]

01:33:08 ◼   ► mean seriously saying things like you know go kill yourself at grouper I mean [TS]

01:33:12 ◼   ► no no exaggeration and I dunno it just occurred to me and I would write back to [TS]

01:33:17 ◼   ► some of them some of them I would retreat [TS]

01:33:19 ◼   ► some of them I would tweak a little and then some of them I would just write [TS]

01:33:23 ◼   ► back totally honest it's like did you you know what were you thinking you know [TS]

01:33:26 ◼   ► you thinking that I would see this when you wrote you know what goes through [TS]

01:33:31 ◼   ► your mind if you're doing that do you do you assume do you think that the [TS]

01:33:35 ◼   ► Jonathan Gruber was going to read that and perhaps feel bad about himself [TS]

01:33:38 ◼   ► because you're somebody wishing you would kill him like himself white why [TS]

01:33:42 ◼   ► would you rate that like what is going through your mind how can you go through [TS]

01:33:47 ◼   ► your day with so much hate it was interesting to me it's like the extreme [TS]

01:33:53 ◼   ► opposite alike were attacked while before I go abilities Alexia product or [TS]

01:33:57 ◼   ► someone's eyes it's like just a complete and utter lack of empathy yeah [TS]

01:34:02 ◼   ► and you know I could you go through the rest of your life like that or desist [TS]

01:34:05 ◼   ► only spew out on Twitter and there were a few people who I tweet that told some [TS]

01:34:10 ◼   ► people that we were I was gonna next the next step is we're gonna come take until [TS]

01:34:19 ◼   ► next year we will become take your guns into health care issue nearly got like [TS]

01:34:26 ◼   ► to see you try and say we're on our way [TS]

01:34:28 ◼   ► tell some of these people are coming to take their guns and it really grab some [TS]

01:34:33 ◼   ► of those are the best anyway that's the most part but it really elevated this [TS]

01:34:41 ◼   ► guy in the Twitter rankings for group of them geez anyway but it's the best thing [TS]

01:34:46 ◼   ► to happen I know it was fox in particular it would really help to but [TS]

01:34:51 ◼   ► Fox News it was very clear to me like probably the second most interested [TS]

01:34:57 ◼   ► observer in the country that they they there must have been a memo that [TS]

01:35:02 ◼   ► circulated with Anna and I know I don't think of anything to do with me and i [TS]

01:35:05 ◼   ► ended with me but they they they clarify they they unified on Jonathan Gruber [TS]

01:35:10 ◼   ► instead of John group MIT economist at first when the whole thing first broke [TS]

01:35:15 ◼   ► it was like half and half or they would spell it J when spell out the whole [TS]

01:35:19 ◼   ► Jonathan and about halfway through the week Fox started consistently calling [TS]

01:35:23 ◼   ► and Jonathan Gruber and it helped a lot I think interesting well maybe you know [TS]

01:35:27 ◼   ► your friendship with a great morrison helped out there you know I thought [TS]

01:35:32 ◼   ► about it I actually had was like at the it's funny cuz I was thinking about it [TS]

01:35:36 ◼   ► and I was halfway thinking maybe I should write to clean [TS]

01:35:39 ◼   ► and and just say you know I know you can do about this whole thing but if you [TS]

01:35:44 ◼   ► could just pass away her and a colleague I Jonathan said of john I would [TS]

01:35:47 ◼   ► appreciate it but I never even had to do that it seemed like Fox it happened on [TS]

01:35:51 ◼   ► the toe much much to the decrease in entertainment for the rest of us only [TS]

01:35:58 ◼   ► thing I could see in the news this week was other than that big microsoft said [TS]

01:36:03 ◼   ► you want to talk about but you see mark fuhrman's report on Apple watch so yeah [TS]

01:36:08 ◼   ► yeah which is a little weird I thought the more interesting thing that he had [TS]

01:36:14 ◼   ► was that according to mark Gurman an unnamed source at Apple that they have [TS]

01:36:18 ◼   ► three thousand units already in use by Apple employees although he doesn't say [TS]

01:36:23 ◼   ► by Apple bees but from what I understand you know I I had heard a few weeks ago [TS]

01:36:28 ◼   ► that there were a thousand and use the government says three thousand could [TS]

01:36:32 ◼   ► just be that they've expanded it but it's all that they are all in the hand [TS]

01:36:36 ◼   ► about you you have to think it's relatively easy to pull off anymore even [TS]

01:36:43 ◼   ► more so than that then a phone I mean I guess the screen being black is a bit of [TS]

01:36:49 ◼   ► a giveaway by I mean I watched watches watching closely now I mean in [TS]

01:36:54 ◼   ► California never gets particularly cold but people more like you wearing long [TS]

01:36:57 ◼   ► sleeves and jackets and that I thought 4 weeks are gonna hurt weeks ago that [TS]

01:37:04 ◼   ► there were a thousand of them in use I was a little surprised we haven't seen [TS]

01:37:08 ◼   ► marks I remember in the six-month run up to the iPhone coming out there were none [TS]

01:37:13 ◼   ► of them least it wasn't like the time the iPhone 4 was found in a bar but [TS]

01:37:17 ◼   ► there were like a steady stream of tears if there's a blurry shot of a guy on [TS]

01:37:22 ◼   ► BART who was using an iPhone until I took out my camera phone to take a [TS]

01:37:26 ◼   ► picture of him in any put it back in his pocket you know but they were always [TS]

01:37:30 ◼   ► there is a steady stream of reports of people who'd spotted Apple employees [TS]

01:37:33 ◼   ► with iPhones before it came out attended UT and I haven't seen this single people [TS]

01:37:37 ◼   ► anybody saying [TS]

01:37:39 ◼   ► you know I saw a guy with an Apple watch such as it got to the point I think it's [TS]

01:37:44 ◼   ► you know I think it's a good you said watch is just too especially if you're [TS]

01:37:49 ◼   ► being even just a little bit circumspect about when you take it out when you're [TS]

01:37:52 ◼   ► not at work or home it's really really hard to notice that somebody's gotta [TS]

01:37:57 ◼   ► watch that said I mean I mean I saw someone using using a smart watch the [TS]

01:38:03 ◼   ► other day and it was it was the privacy thing as much so maybe they're they're [TS]

01:38:08 ◼   ► just not using them in public maybe that's part of the instruction yeah well [TS]

01:38:13 ◼   ► my understanding is the instruction is very likely use it and take it and if [TS]

01:38:16 ◼   ► anybody even asks there are allowed to say yes it's not a watch I work for [TS]

01:38:19 ◼   ► Apple but they're not allowed to take it off and are not allowed to do any kind [TS]

01:38:23 ◼   ► of demonstration yeah and they are but they're allowed to say but I'm not [TS]

01:38:27 ◼   ► allowed to do it and that's when the benefits of having announced it already [TS]

01:38:30 ◼   ► is exactly right there's nothing to hide and and what you see when you're not [TS]

01:38:36 ◼   ► using it is all you know you'll get a much better view of it on apple.com then [TS]

01:38:39 ◼   ► you will on somebody's rest it's interesting I think the last time we [TS]

01:38:43 ◼   ► were talking a lot to watch it is funny because I I have a spidey sense when [TS]

01:38:48 ◼   ► you're gonna beat me on the taxol as I kind of a kind of every idea that I this [TS]

01:38:53 ◼   ► week was gonna be well as weeks are musically with with the whites think [TS]

01:38:56 ◼   ► privatization [TS]

01:38:58 ◼   ► just to be clear I asked you to be on about 30 so it's a little exaggeration [TS]

01:39:07 ◼   ► but I swear to God today I went to the gym I came back and I was I don't know [TS]

01:39:12 ◼   ► why I was thinking about was listening to was working out and I was like I [TS]

01:39:19 ◼   ► think I actually I thought Johnson had me on this and then take 30 minutes [TS]

01:39:24 ◼   ► later and as a little but one thing with the watch is another problem actually [TS]

01:39:38 ◼   ► pretty entry about is the Amazon echo [TS]

01:39:41 ◼   ► book acts in your room and the reason I am i matching much more intrigued by [TS]

01:39:46 ◼   ► that never was by the fire of phone you know I think people dismissed out of [TS]

01:39:49 ◼   ► hand because it came on the heels of the faithful but it sounds stupid but the [TS]

01:39:55 ◼   ► idea of just like talking to something instead of like pulling your pocket and [TS]

01:40:00 ◼   ► then talking to it or with the watch is looking at your wrist and set up your [TS]

01:40:04 ◼   ► phone in looking at something like it sounds it sounds so trivial but like [TS]

01:40:09 ◼   ► convenience always wins its conveniences had multiplied by all the times that [TS]

01:40:20 ◼   ► they matter end up being a big deal and and its fine anything that kind of mixed [TS]

01:40:26 ◼   ► reviews but I'm still a lot of people there are people who do really like it [TS]

01:40:30 ◼   ► and I think it's it's because it's a it's in a similar vein to what I think [TS]

01:40:34 ◼   ► the watch is going to be where it hits you don't have to realize in to use it [TS]

01:40:39 ◼   ► like how it just makes life a little bit west little more frictionless and the [TS]

01:40:47 ◼   ► idea of it being the center is a long ways off just for all the technical [TS]

01:40:51 ◼   ► reasons more than anything but i think is always convenient is always easier to [TS]

01:40:57 ◼   ► see backwards and forwards yes yes it more easy to tell how much you [TS]

01:41:02 ◼   ► appreciate it when it's taken away and when you first get it always you know [TS]

01:41:07 ◼   ► and it's the same way that like when you go back to an older iPhone it makes your [TS]

01:41:14 ◼   ► current iPhone feel so much faster than it felt when you first got the new [TS]

01:41:17 ◼   ► iPhone you get a new iPhone next you next generation a whatever chip like wow [TS]

01:41:21 ◼   ► this is great as a lot faster if you put it down and take your year old old one [TS]

01:41:26 ◼   ► or two year old ones especially like a two year old when you're like holy shit [TS]

01:41:29 ◼   ► this is so Jagan's [TS]

01:41:31 ◼   ► you know coming out of college and your first appointment and has a dishwasher [TS]

01:41:36 ◼   ► near like great this is great I love having a dishwasher well when your [TS]

01:41:40 ◼   ► dishwasher breaks and you don't have it anymore you're like holy shit how do I [TS]

01:41:44 ◼   ► live without a dishwasher right now I have and I think I think you know that [TS]

01:41:49 ◼   ► voice could be something like that [TS]

01:41:51 ◼   ► no i i agree and I think he's one of those things where if you i mean it's [TS]

01:41:56 ◼   ► easy to look back and just like I really think that people said I when the phone [TS]

01:42:01 ◼   ► came out it's like what I could do this I can do so on a computer I can do this [TS]

01:42:05 ◼   ► or with the iPad price as more than anything [TS]

01:42:10 ◼   ► making it just a little bit easier [TS]

01:42:14 ◼   ► makes makes a really big difference and I think that that's a good vector to [TS]

01:42:21 ◼   ► work at any new product like it does it does it make wife just a little bit [TS]

01:42:26 ◼   ► easier if it does then that product probably has a chance [TS]

01:42:29 ◼   ► the thing I didn't understand about Amazon echo when they announced today [TS]

01:42:32 ◼   ► announced it and I watched their video with the family you know using it I [TS]

01:42:39 ◼   ► didn't understand that it was going to be invitation-only for some period of [TS]

01:42:43 ◼   ► time they've actually was just tell me he was thinking about getting one but it [TS]

01:42:47 ◼   ► take you don't buy one you can't just buy one you go to the site and request [TS]

01:42:50 ◼   ► an invitation to buy yeah it's actually just in India thing is I just got a [TS]

01:42:55 ◼   ► request just got granted citizenship in three to four months or something like [TS]

01:42:59 ◼   ► that I am i suspect like they just got burned so badly by the phone that they [TS]

01:43:04 ◼   ► way they got way too conservative like the older corrected and it's really hard [TS]

01:43:09 ◼   ► to wrap something and if you if you kind of started out with the assumption we're [TS]

01:43:13 ◼   ► going to sell 800,000 units you know million orders like it's not just that [TS]

01:43:18 ◼   ► you're behind million orders that but that debt being behind that of compounds [TS]

01:43:23 ◼   ► so it's interesting though I do think that you know like you said there is [TS]

01:43:29 ◼   ► something and this is the closest to the house style interface 2001 right where [TS]

01:43:36 ◼   ► what was the interface with how on the discovery it was just [TS]

01:43:40 ◼   ► talk to how you know there was no button to push there is nothing you don't have [TS]

01:43:44 ◼   ► to go to push a button to start talking to him you just talk to him because he [TS]

01:43:48 ◼   ► was always listening know that the thing it so when you look at any new product [TS]

01:43:53 ◼   ► you think it's so easy to 20 made a bigger card for my podcast exponent and [TS]

01:44:00 ◼   ► a notorious worries over index I'm going to use it so easy to over index on what [TS]

01:44:06 ◼   ► the product is today but to evaluate if you think about what's this product will [TS]

01:44:11 ◼   ► be after three or four iterations and I for example the original Kindle at the [TS]

01:44:15 ◼   ► resort condo is a piece of crap him he looked terrible and I felt terrible like [TS]

01:44:19 ◼   ► he was so obvious that this is how we're gonna read books going forward right in [TS]

01:44:23 ◼   ► once it's thin and easy to hold and exiting the version to control what was [TS]

01:44:28 ◼   ► was very good they they actually there's a huge dump 122 but I think that that's [TS]

01:44:34 ◼   ► something we'll see with the iPhone I think that's something with something [TS]

01:44:38 ◼   ► like the echo and I think I i think will be the case of the washes well where [TS]

01:44:41 ◼   ► it's not just have to look at not just is what it can do right now and what [TS]

01:44:45 ◼   ► capabilities right now or battery life it is right now if you think about what [TS]

01:44:49 ◼   ► is this gonna be in five years and can you see a path from here to there any [TS]

01:44:54 ◼   ► that path is a path that's easily understandable as in like our chips [TS]

01:44:59 ◼   ► gonna get more efficient yes yes American approved not as fast as those [TS]

01:45:04 ◼   ► are you more efficient but yes they're going to improve like theirs in its just [TS]

01:45:09 ◼   ► like you have to put yourself in the shoes of a new user it seems sort of [TS]

01:45:12 ◼   ► thing you'll get a prosecutor just to be able to assimilate what you know about [TS]

01:45:17 ◼   ► the way technology progresses and that's how you evaluate a product not you can [TS]

01:45:21 ◼   ► evaluate an inversion one now one of the interesting things about echoes to me is [TS]

01:45:25 ◼   ► the first new product from any of these companies in my memory where battery is [TS]

01:45:31 ◼   ► an issue as its not battery-operated some people yeah when's the last time [TS]

01:45:35 ◼   ► someone come out with something [TS]

01:45:37 ◼   ► that doesn't isn't battery-operated it's you know that that fascinating to me [TS]

01:45:43 ◼   ► because it's just hasn't happened so it's a great point yeah I think we've [TS]

01:45:50 ◼   ► already talked about legality sold traded or there is a future I can plug [TS]

01:45:53 ◼   ► it in and I talked about that it's it's it's it's your home your home assistant [TS]

01:46:00 ◼   ► lot of ways I think the problem is obviously is you know there they don't [TS]

01:46:05 ◼   ► have the entire like they don't have the mall companion really to go with it [TS]

01:46:09 ◼   ► which obviously the phone their phone was intended to be I would imagine but [TS]

01:46:14 ◼   ► but still I think I think the concept is at least compelling if if echo is in it [TS]

01:46:20 ◼   ► I wouldn't be surprised if you know in five ten years we all have a similar [TS]

01:46:24 ◼   ► sort of device in our house that we just talk to ya I wonder I wonder if it's [TS]

01:46:31 ◼   ► already in the works [TS]

01:46:32 ◼   ► you know whatever the next generation Apple TV is is always listening Xbox [TS]

01:46:38 ◼   ► Microsoft started with Xbox for awhile word turnover is it ok Xbox something [TS]

01:46:42 ◼   ► like that it's been a trigger for you been able to give vocal commands to your [TS]

01:46:47 ◼   ► Xbox for yeah I think gone back to the lab previous Xbox 360 diabetes it seems [TS]

01:46:52 ◼   ► like an obvious thing for the Apple TV own men talk about appropriate stagnated [TS]

01:46:56 ◼   ► yeah well I think that's basically I don't know if they've missed the [TS]

01:47:02 ◼   ► deadline [TS]

01:47:03 ◼   ► you know something is slipped or wide but there's clearly something is coming [TS]

01:47:06 ◼   ► I mean at this point I would say I probably would have bet on something you [TS]

01:47:11 ◼   ► know a year ago we talk to your guy probably would have been on some kind of [TS]

01:47:14 ◼   ► new Apple TV at the end of 2014 so at this point I would call it overdue and I [TS]

01:47:18 ◼   ► kind of expect to see more [TS]

01:47:21 ◼   ► I wouldn't be shocked if we don't see it in 2015 cause I know maybe they've but [TS]

01:47:25 ◼   ► if we're talking a year from now on Eastern Avenue truly new Apple TV then [TS]

01:47:32 ◼   ► then I would hear from now I would think maybe they've written maybe they've yeah [TS]

01:47:37 ◼   ► I was like that's why men like saving as in like the Mac Pro stagnated like so [TS]

01:47:47 ◼   ► you either it's dying or its because there is a wholesale and awake refreshed [TS]

01:47:52 ◼   ► coming their way yet they're waiting on something some kind of hardware and/or [TS]

01:47:58 ◼   ► software that they need to make the one they want to make and it's not really [TS]

01:48:03 ◼   ► giving up on it though because I especially me think that home kid is is [TS]

01:48:08 ◼   ► important even though we haven't heard a ton about it and an Apple TV is pretty [TS]

01:48:12 ◼   ► important home kit so I don't think they would do that if it was something they [TS]

01:48:17 ◼   ► were giving up on here and at the very least even in the Apple TV as well you [TS]

01:48:22 ◼   ► need something in your house always plugged in to make home kill release in [TS]

01:48:28 ◼   ► and so why not just make it a thing he put their TVs and everybody has a TV [TS]

01:48:33 ◼   ► know right like it doesn't have to be Apple TV could be anything but why not [TS]

01:48:38 ◼   ► just make it up to ya know I have always thought I mean I i've i've I want that [TS]

01:48:42 ◼   ► like this they're going to unify like the router and the Apple TV and you know [TS]

01:48:47 ◼   ► that would have taken some lag issues for one for a fair play if you like if [TS]

01:48:54 ◼   ► the output ecosystem as a break running off an iPhone or whatever maybe but now [TS]

01:48:58 ◼   ► I was the idea that you before like they're being an echo types typing angle [TS]

01:49:04 ◼   ► to it as well I think it makes i mean obviously Syria would be involved in it [TS]

01:49:08 ◼   ► but having it be kind of a an assistant to talk to i think is is really [TS]

01:49:11 ◼   ► compelling I thought about that two years ago that why why not combine Apple [TS]

01:49:16 ◼   ► TV with the airport router [TS]

01:49:19 ◼   ► so then there's only one thing to plug in and I didn't think the latency is [TS]

01:49:22 ◼   ► even did system plus I'm just thinking they'd just one thing plugged in but [TS]

01:49:28 ◼   ► your cable thing in the back but the power plug in and you're done and then a [TS]

01:49:33 ◼   ► kind of thought maybe not when I got the latest generation airport which was so [TS]

01:49:37 ◼   ► much bigger right but I think I mean I think then but that has that has the [TS]

01:49:41 ◼   ► that's an actual rather like it has multiple ports and stuff like that I I [TS]

01:49:47 ◼   ► think the Airport Express is probably a fuller expression of like Apple's ideal [TS]

01:49:51 ◼   ► router and always well my understanding is that the reason that the new airport [TS]

01:49:55 ◼   ► extreme is so tall is that it was and who knows you know who knows how long [TS]

01:50:01 ◼   ► was in the works you know with Steve Jobs being gone but it was just purely [TS]

01:50:06 ◼   ► engineering that having antennas that are up bigger antennas that iraq has a [TS]

01:50:11 ◼   ► big part of why it's better reception to your house [TS]

01:50:13 ◼   ► whereas the old whereas the older ones that were somewhat smaller were always [TS]

01:50:17 ◼   ► constrained terms of the energy you know the power of there in 10 writers like [TS]

01:50:20 ◼   ► the Super like one green ones have like actual antennas that like stick up so [TS]

01:50:25 ◼   ► it's a little bit more of a practical design than a you know it's it's [TS]

01:50:31 ◼   ► function over form but I don't know it might be a hard sell when all the other [TS]

01:50:36 ◼   ► boxes are so small and old Apple TV was so small they say your new Apple TV is [TS]

01:50:40 ◼   ► ten times yeah good point I don't know you know but on the other hand hate to [TS]

01:50:46 ◼   ► put this one thing and it's compelling government thing was all about how the [TS]

01:50:54 ◼   ► battery sucks on Apple watch what I say to me that's like no surprise of course [TS]

01:51:00 ◼   ► it does of course that's the biggest thing that holding them up I mean I need [TS]

01:51:05 ◼   ► sources to take that yeah i mean the thing I've always kind of [TS]

01:51:12 ◼   ► maintained about the [TS]

01:51:14 ◼   ► about the Malta watches 24 he just has to get you through the day and the funk [TS]

01:51:20 ◼   ► the way to address battery life is not to make like week one bear away for a [TS]

01:51:25 ◼   ► month on battery life it's to make better wife that is to make the [TS]

01:51:28 ◼   ► functionality so great that you're willing to put up with charging all the [TS]

01:51:31 ◼   ► time and that like that's what they do with the phone right iPhone iPhone [TS]

01:51:35 ◼   ► battery wife relative to our old phones is still drastically worse than it was [TS]

01:51:40 ◼   ► before but we don't care about that because the functionality is so superior [TS]

01:51:45 ◼   ► that we put up with charging it like it's assumed they were gonna carry just [TS]

01:51:49 ◼   ► like you go around you can go to any shopping mall here and there's walkers [TS]

01:51:54 ◼   ► and you walk in the door even paid to pull your phone and likely though you go [TS]

01:51:58 ◼   ► shopping [TS]

01:52:00 ◼   ► charge like that's kind of crazy but it's it's it's not crazy anymore because [TS]

01:52:06 ◼   ► that's of course why wouldn't you want you know it's gonna give up [TS]

01:52:10 ◼   ► functionality to get better battery life today just like every every time an [TS]

01:52:14 ◼   ► airport is a new terminal is added or terminal is is refurbished it's always [TS]

01:52:20 ◼   ► you know the huge factor is getting power outlets 222 more people [TS]

01:52:25 ◼   ► yeah yeah it's a fresh includes an airport with no power outlets in the [TS]

01:52:32 ◼   ► huddle around there it's it you know it is like it's nobody had the idea but [TS]

01:52:38 ◼   ► it's not just you know dystopian science fiction future come to life [TS]

01:52:43 ◼   ► body weight around sucking up like rows of seats in know it's in there was [TS]

01:52:47 ◼   ► before I like the one pillar that like outlets with it it's interesting as i've [TS]

01:52:54 ◼   ► eventually that'll happen don't remember and an adjacent schnauzer in about this [TS]

01:52:58 ◼   ► lately we're clearly Apple has these target numbers in mind [TS]

01:53:02 ◼   ► Lake X number of hours for an iPhone and 10 hours battery life [TS]

01:53:07 ◼   ► mad and they stick to the iPad particularly like it's been dead solid [TS]

01:53:12 ◼   ► every single iPad and they have that number in their head and then they just [TS]

01:53:18 ◼   ► keep making the devices and as they possibly can walk hitting that number [TS]

01:53:22 ◼   ► you know and it's every single year when I funds come out and every other year [TS]

01:53:26 ◼   ► when the new generation comes out it so much thinner there's a decent chunk of [TS]

01:53:30 ◼   ► people who have you know personally have different set of priorities who say why [TS]

01:53:34 ◼   ► couldn't they just make it as thick as the last one which was plenty thing and [TS]

01:53:37 ◼   ► just give me more battery life but eventually that's going to happen [TS]

01:53:40 ◼   ► because it happened with laptops laptops MacBooks howard got like three to four [TS]

01:53:46 ◼   ► hours of battery life [TS]

01:53:47 ◼   ► year after year after year after year after year and then all of a sudden boom [TS]

01:53:51 ◼   ► you know shut up to seven eight nine hours of battery life and eventually [TS]

01:53:57 ◼   ► happened phones like eventually will have an iPhone then getting dinner [TS]

01:54:01 ◼   ► instead gives you like you go two or three days without [TS]

01:54:05 ◼   ► obviously I'm I'm I'm not the right person to measure this cause I worked [TS]

01:54:12 ◼   ► from home but the iPhone 6 my favorite feature even more than than having a [TS]

01:54:18 ◼   ► larger screen is that I never were better life anymore [TS]

01:54:21 ◼   ► again like I i plug in more than most people and I've heard from people that [TS]

01:54:27 ◼   ► yeah it's still not good enough but for me anyway like it it's it's crossed that [TS]

01:54:31 ◼   ► line compared to the 5s which if I was always worried about it [TS]

01:54:36 ◼   ► yeah now I'm going to Disney World's good test for me because it used used to [TS]

01:54:41 ◼   ► reach you know I'd need my movie to get through a day and I don't anymore or any [TS]

01:54:47 ◼   ► kind of travel day any kind of day where are you know in an airport and going [TS]

01:54:51 ◼   ► somewhere in doing all of my computing from the phone always you still need a [TS]

01:54:55 ◼   ► movie night don't generally anymore [TS]

01:54:59 ◼   ► is mark fuhrman's reporting 2.5 24 hours of active application use of that seems [TS]

01:55:06 ◼   ► pretty good to me I mean I yeah I think that's all it's interesting because I'm [TS]

01:55:11 ◼   ► sure that those you know he's got great sources and I'm sure they're real [TS]

01:55:14 ◼   ► numbers but I i feel like it's hard to think about that as a user because from [TS]

01:55:19 ◼   ► a user's perspective you're not going to think about stuff like that and in [TS]

01:55:22 ◼   ► particular the other when you called I agree I think that's actually pretty [TS]

01:55:24 ◼   ► good considering how I think we'll be using these things the other one was the [TS]

01:55:30 ◼   ► time telling and the time telling as I understand it i've heard from people is [TS]

01:55:34 ◼   ► so the watches office the time or the faces off right and it has to be because [TS]

01:55:41 ◼   ► it's you know we don't know yet whether its older LCD I think it might be some [TS]

01:55:46 ◼   ► kind of older though because they are using black as the background instead of [TS]

01:55:50 ◼   ► white but regardless of any kind of color screen like that whatever the [TS]

01:55:56 ◼   ► technologies you know the the biggest power have a new device so it offers the [TS]

01:56:04 ◼   ► time my understanding is that they've put like inordinate like a huge chunk [TS]

01:56:11 ◼   ► the whole three year-long effort there have been teams devoted to it that are [TS]

01:56:16 ◼   ► 18 devoted to it is that when you twist your arm wrist to look at the time it is [TS]

01:56:21 ◼   ► already you know it turns on the detection of this is the type of motion [TS]

01:56:26 ◼   ► of a person checking the time [TS]

01:56:28 ◼   ► is like an A one priority for the thing and that apparently it works really [TS]

01:56:33 ◼   ► already works really really well it's very very smart about turning on when [TS]

01:56:39 ◼   ► you want to look at it but then when you turn your respect it goes off so I [TS]

01:56:45 ◼   ► forgot how long it's like three hours ago white last three hours of continuous [TS]

01:56:49 ◼   ► telling the time or something like that and the other thing with the only thing [TS]

01:56:53 ◼   ► with that is I think this is the one thing that really kinda tracks from the [TS]

01:56:56 ◼   ► watches fashion accessory thing because the guy in the face of a watch is is [TS]

01:57:05 ◼   ► super important to its being a fashion accessories like you they can have [TS]

01:57:10 ◼   ► beautiful bands they can have a beautiful case but if it's just a black [TS]

01:57:14 ◼   ► box it's then that there is an area where I believe if they were ever to get [TS]

01:57:20 ◼   ► to a point where they could actually have those watch faces on all the time I [TS]

01:57:24 ◼   ► think that would be a that would be a big deal just from from I mean if they [TS]

01:57:31 ◼   ► could do it they weren't but they were using our pajamas podcasting what went [TS]

01:57:35 ◼   ► on the fashion experts but I do think the ad then that will be winning if they [TS]

01:57:39 ◼   ► can get to that point I think that will be there will be a big deal right but [TS]

01:57:43 ◼   ► it's definitely in this you know you know their Apple clearly is going way [TS]

01:57:48 ◼   ► more as this is a watch watch and we're you know we're going right up against [TS]

01:57:52 ◼   ► any watch brand you want than anybody else that the SmartWatch game but [TS]

01:57:56 ◼   ► clearly one of the areas where they just can't compete is the fact like you said [TS]

01:58:00 ◼   ► that the faces black you know and and whatever choice you make in terms of [TS]

01:58:03 ◼   ► which style of of the many that they offer from fruit for your watchtower [TS]

01:58:09 ◼   ► has no bearing on what other people see when they see it on your right you know [TS]

01:58:14 ◼   ► the guy across from you in the aisle on the train is not moving his wrister [TS]

01:58:18 ◼   ► checking the time are you see as a as an Apple ID you have no idea what face is [TS]

01:58:23 ◼   ► that says that that's definitely a factor there's it's there's no getting [TS]

01:58:27 ◼   ► around what's interesting is it least four at the beginning before they are [TS]

01:58:32 ◼   ► obviously Apple would like them to be as widespread as phones but if you think [TS]

01:58:37 ◼   ► back when the phone iPhone first came out like it was it said something that [TS]

01:58:42 ◼   ► you had an iPhone it was it was obvious that you had one in there weren't very [TS]

01:58:46 ◼   ► many people that had one and so it's almost like it's not that big a deal at [TS]

01:58:50 ◼   ► the beginning because just seeing that that black square will be meaningful [TS]

01:58:55 ◼   ► enough whereas once in in ideally once they get to the point if they're [TS]

01:59:01 ◼   ► successful and they become ubiquitous that by that point the power management [TS]

01:59:05 ◼   ► will also be the point where they can be fully customized in on all the time in [TS]

01:59:11 ◼   ► end or fulfill that kinda like personal personalized fashion bangle yeah yeah I [TS]

01:59:20 ◼   ► read it some time how much you can tell the time but how much how long screen so [TS]

01:59:25 ◼   ► it can be on for three hours that's sounds pretty good because it doesn't [TS]

01:59:30 ◼   ► seem to me like you would it doesn't seem like how could you spent 13 hours [TS]

01:59:33 ◼   ► looking at the little things right exactly how you if you're if you're [TS]

01:59:38 ◼   ► gonna be interacting with them that long you might as well take your phone right [TS]

01:59:42 ◼   ► three thousand users but I wonder how many separate seems like a lot but again [TS]

01:59:52 ◼   ► a lot for it not to athlete but on the other hand maybe it's a lot easier to [TS]

01:59:57 ◼   ► conceal will be interesting and it soon [TS]

02:00:02 ◼   ► yeah yeah what do you think that government said that still on pace to [TS]

02:00:09 ◼   ► ship at the end of March I i seemed seems reasonable I i suspect they were [TS]

02:00:14 ◼   ► shooting for February you know just made for the Chinese market might change your [TS]

02:00:20 ◼   ► super late this year people get cash for Chinese New Year but so I if it's with a [TS]

02:00:27 ◼   ► well it's super this would include make it but still it's still early in the [TS]

02:00:32 ◼   ► year you I I don't think I would I would of course you know mark fuhrman is [TS]

02:00:39 ◼   ► number one in pointing out that simple products released throughout 2014 and [TS]

02:00:43 ◼   ► they didn't really say anything to the second half of the year but that said I [TS]

02:00:46 ◼   ► think that he won't drop a date lately [TS]

02:00:50 ◼   ► yeah I don't know I'm starting March is impressive it ships by March because I [TS]

02:00:55 ◼   ► know my impression from you people I secondhand all second him know [TS]

02:00:59 ◼   ► first-hand information is wearing one but second information you know people [TS]

02:01:03 ◼   ► who are aware is that still buggy enough and have enough battery life in March [TS]

02:01:08 ◼   ► would be an achievement because you know if it's too buggy into the battery life [TS]

02:01:15 ◼   ► is too bad there's no its not gonna come out in March [TS]

02:01:17 ◼   ► you know there they have the wiggle room to push it until april and May are even [TS]

02:01:23 ◼   ► June June I'll give you know people will roll their eyes because it's about as [TS]

02:01:28 ◼   ► late as early 2015 can be but you know they have that we're going to be any [TS]

02:01:34 ◼   ► different impressions matter right it would be better to have people [TS]

02:01:37 ◼   ► complaining that june is pretty damn late for early to that you know [TS]

02:01:42 ◼   ► quote-unquote early 2015 then to ship in March just to hit the first quarter and [TS]

02:01:48 ◼   ► you know how to be riddled with bugs are not make it through the day when you [TS]

02:01:55 ◼   ► think you so i cant I made a note here when you're talking about [TS]

02:01:59 ◼   ► can't talk about the fire phone without talking about Austin cars it's not new I [TS]

02:02:03 ◼   ► guess it was a [TS]

02:02:04 ◼   ► sometime in the last month his fast company piece on the making fire from [TS]

02:02:09 ◼   ► Shirley ready I was glad in it that's right that's right that's right I [TS]

02:02:14 ◼   ► remember that it's actually one of the things that should have been on the show [TS]

02:02:18 ◼   ► this week actually remember that it wasn't I thought it was a tremendous [TS]

02:02:22 ◼   ► piece of retaliation he talked to a lot of people are mean and got you know a [TS]

02:02:26 ◼   ► lot of inside people at 1:26 that was definitely very compelling and if you [TS]

02:02:31 ◼   ► have already shared a link in the show's accidentally during gonna be linked on [TS]

02:02:36 ◼   ► during variable in between us recording and and the show airing it up in the [TS]

02:02:41 ◼   ► shuttle to but it's just a tremendous piece of reporting in rather scathing [TS]

02:02:45 ◼   ► it's interesting because the one he talked about exams in not being focused [TS]

02:02:53 ◼   ► and that's a common critique that in the Apple family how about Amazon but [TS]

02:02:59 ◼   ► actually when I told them this I talked to him [TS]

02:03:02 ◼   ► Amazon's at that can accompany like Amazon is in many respects the anti [TS]

02:03:08 ◼   ► Apple or the bizarro apple and like the the way the company works internally is [TS]

02:03:13 ◼   ► it's a lot of companies some of the more mature companies that throw off cash and [TS]

02:03:18 ◼   ► some of them are start-ups that devour cash and because they're all under one [TS]

02:03:22 ◼   ► roof that money can be funneled from the ones doing off but he doesn't need it [TS]

02:03:27 ◼   ► and and insulted there are lots of groups that that that kind of stuff do [TS]

02:03:31 ◼   ► you want to hazard a comet's like one website but actually like there's the [TS]

02:03:35 ◼   ► clothing section in there is the car section and all these are within Amazon [TS]

02:03:41 ◼   ► completely separate groups and they have their own their own procuring managers [TS]

02:03:45 ◼   ► at their own marketing managers they have their own their own PL's it's like [TS]

02:03:51 ◼   ► it's the exact opposite structure from the way Apple is set up and in its meant [TS]

02:03:57 ◼   ► to almost be like a self in computer in a lot of ways [TS]

02:04:00 ◼   ► and so from that perspective to say that Amazon's doing this like the phone can [TS]

02:04:06 ◼   ► fit in that and actually almost if you look at this way and that if you accept [TS]

02:04:10 ◼   ► that this is the way Amazon is going to operate my critique of the phone and [TS]

02:04:15 ◼   ► what I took away from the reporting is that Jeff Bezos in particular was too [TS]

02:04:20 ◼   ► focused on the phone and like heeey got too obsessed with it and then when it [TS]

02:04:26 ◼   ► kind of breed and go through a natural sort of like startup process and that [TS]

02:04:32 ◼   ► more than anything was was in he's got a blind spot about white the viability of [TS]

02:04:37 ◼   ► this product which which I mean everyone was kinda knew was a lot of us are [TS]

02:04:43 ◼   ► saying there is no point to add for the council was announced it was like what [TS]

02:04:46 ◼   ► you know what this makes no sense it's it's a cautionary tale I i think that [TS]

02:04:53 ◼   ► you get so wrapped up in something you you lose all perspective that get back [TS]

02:04:58 ◼   ► to my argument earlier in the show with forestall and the ability to look at it [TS]

02:05:03 ◼   ► like an interface and say you know what we put a lot of friends but this is crap [TS]

02:05:08 ◼   ► we need to scrap this right you get too close to it and you lose ya ass to meet [TS]

02:05:13 ◼   ► the same type of thing that you can I can see how it happened [TS]

02:05:17 ◼   ► you know because I know that's just human nature but I mean the just the big [TS]

02:05:20 ◼   ► is that all this emphasis and it came from users directly [TS]

02:05:25 ◼   ► was on this 3d whatever they call it you know the camera centers on the front of [TS]

02:05:29 ◼   ► me a face to face that you don't need glasses for on the screen and the the [TS]

02:05:37 ◼   ► the on within the team there was some you know it's a neat trick it's a neat [TS]

02:05:43 ◼   ► idea but what in the world is a selling point what is the actual purpose of this [TS]

02:05:47 ◼   ► and yet we just got hung up on it and thought it would be the selling point [TS]

02:05:53 ◼   ► and it certainly was the initial marketing marketing was all about this [TS]

02:05:57 ◼   ► 3d effect [TS]

02:05:58 ◼   ► and then in reality it turned out exactly what the naysayers on the team [TS]

02:06:02 ◼   ► at thought which is nobody sees the point of it yeah that's that's no [TS]

02:06:05 ◼   ► differentiation is not just having a unique feature it's actually making a [TS]

02:06:10 ◼   ► difference in customers lives in the way that another product cannot write it [TS]

02:06:15 ◼   ► actually isn't didn't make it a better device and that's the whole problem and [TS]

02:06:20 ◼   ► yet it also made it something that was expensive cuz it was a high-end phone [TS]

02:06:26 ◼   ► was a premium fun you know there and I this is the part where I disagree with [TS]

02:06:29 ◼   ► cars announces the reporting is interesting that there was that there [TS]

02:06:32 ◼   ► were people within the team who said all along I don't see the point of this [TS]

02:06:36 ◼   ► that's it's you know it's pure gimmickry and no utility and they were right in [TS]

02:06:44 ◼   ► the end without it the fire from was left with nothing compelling because the [TS]

02:06:47 ◼   ► other stuff that has none of it was best of breed doesn't have the best apps [TS]

02:06:50 ◼   ► doesn't have the best ecosystem [TS]

02:06:52 ◼   ► you know there is nothing else about the device that was that was worth hang your [TS]

02:06:56 ◼   ► hat on the only thing they had to hang their hat on was the 3d effect in the 3d [TS]

02:07:00 ◼   ► effect was pointless but business was all caught up in it for you saw that in [TS]

02:07:06 ◼   ► the keynote to like the keynote was so long and it was so self-absorbed icy [TS]

02:07:11 ◼   ► roads at the time like I thought I found the key not very distressing not just [TS]

02:07:16 ◼   ► just because it was it was it wreaked of hubris and and basically this this [TS]

02:07:22 ◼   ► article said yeah that's basically exactly yeah and so there I agree spot [TS]

02:07:28 ◼   ► on where i disagree and the articles several times touches on it and I think [TS]

02:07:32 ◼   ► you can kind of see cargoes along with his sources saying it too so it's not [TS]

02:07:36 ◼   ► just cars the writer projecting him but it's the idea that the whole idea of a [TS]

02:07:41 ◼   ► high-end phone from Amazon is contrary to the Brandon doomed from the start [TS]

02:07:46 ◼   ► that this idea that they can make a phone to compete with Apple is a [TS]

02:07:49 ◼   ► terrible idea because Apple competes on branding and design and Amazon is just [TS]

02:07:53 ◼   ► low and prices and so of Amazon wanted it or phone it should have been some [TS]

02:07:56 ◼   ► piece of junk that was super cheap and I disagree with that i disagree entirely [TS]

02:08:02 ◼   ► because I mean what was the one quote there there is a branding issues you [TS]

02:08:08 ◼   ► know is the quote from one of the sources that he had i really disagree [TS]

02:08:12 ◼   ► with that and I just to me it's a it's to me it's a fundamental [TS]

02:08:16 ◼   ► misunderstanding about branding and marketing about to me bernie marketing [TS]

02:08:20 ◼   ► always come from [TS]

02:08:21 ◼   ► eventually from the actual quality of the products or services wherever it is [TS]

02:08:25 ◼   ► themselves and so short it is a little bit outside of Amazon's expected brand [TS]

02:08:31 ◼   ► to ship a high-end you know phone they compete with the iPhone quality and [TS]

02:08:37 ◼   ► maybe some people would have gotten it right away but the problem isn't that it [TS]

02:08:41 ◼   ► that the fire phone was outside Amazon's braniff problem is the fire phone was a [TS]

02:08:45 ◼   ► crappy phone and so therefore it's not it's the product it all comes from the [TS]