112: ‘Retina Quality’, With Guest Paul Kafasis
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I thought we got to talk about the thing which doing my thang how was your week
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arrival yeah I'm game how was your week I don't know I don't think I talk to you
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about it we haven't we haven't had a working refrigerator in five weeks
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Amy mentioned that he had a healthy thing and that you're it's like you've
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got like i mean obviously you could 454 within the last five weeks you could
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have just run out and bought a new refrigerator but you're in you're in
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some kind of a spat with the regulator
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like it's not even just on principle its first of all getting a frigid here
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requires a crane so that's a whole thing so we were trying to get it fixed
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because instead of noon to hire a crane to bring a new fridge in and take the
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old one out why why would you need a crane these steps to situations
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staircase situation yes turkeys are too narrow and modern refrigerators are
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inside of a car exactly oK so it's a whole thing and finally they were trying
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to fix it and I was like 56 that I don't care and finally they said okay we can
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fix it here's to grand and I said great I'll buy a new fridge and then I found
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out that I needed to get it repaired need to get trained in rather and so the
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two grand doesn't even cover it is it has been good so what do you what you
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doing with your perishables I mean it is on the other hand you guys are in the
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midst of record cold so I mean like you could you could keep frozen stuff
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outside right right but the temperature fluctuates too much such that like you
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know if you got here if you got something that only you only needs to be
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refrigerated it's no good cold and then some days it gets warm enough that
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anything you have out there that frozen is no good I got a little mini fridge
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that's that's all I've got right now did you buy that especially just for this no
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fortunately I guess it was a wine cooler it's it's but it gets down when when you
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crank it like it's called it goes I'm looking at it right now when it could go
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down as low as it goes it's it's cold enough to keep some milk and
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what the hell do I have in there and get some pasta sauce butter I'm living like
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a savage John about ice that's outside I can just grab a handful right now you
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have ice cubes are you just taking like since no I have not been using ice I've
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been drinkin my my drinks straight up so how much snow you have outside does it
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is it come down at all you got over your your readers we we crossed 32 degrees it
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was above freezing today for the first time in the second time in like a month
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so we lost a little bit today and it was good
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like depth wise if I look outside a small child would still be buried highly
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doubt that we got a good couple to 34 feet crazy also doesn't help when you
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need to get a fridge in and this whole thing it's not like I'm just saying no I
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refuse to buy new fridge I'm I'm trying to buy a new fridge but still all
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headache it's just one of those things you just never really anticipate having
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to do without knowing exactly I've never and I've never had to buy when I don't
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have never bought appliances before for example imagine if you're give your
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toilet stopped working like that could happen right especially you know it's a
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lot more likely that let's say if you live in a small apartment with only one
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toilet that it could break and then you know you obviously you would you would
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accelerate you know you call a plumber and when the situation and hopefully get
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expedited service but in the meantime if you like it would it would never stopped
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you do every 15 minutes you forget you go two piece toilet again
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well I'm not that you would actually using ensure that by time you know you
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look at the broken toilet you do realize crap but like what we did I mean I guess
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you'd like
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jars on I don't know I guess I don't know hopefully that doesn't come up we
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got a couple bathroom so that one should be good on that one but only got one
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fridge but it's the same thing no you just take modern
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you know these modern luxuries for granite we don't even think of them as
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luxuries but they are oh yeah well it's worth it when I was talking my
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grandmother she's nine years old and she is Devin icebox like a literal icebox
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where they would put a piece of ice in there to keep things cold it's just like
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a big steel box and any guy would come once a week with like like twenty-pound
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block of ice like a microwave oven size black ice right and drop it in there and
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then that would keep your perishables in there well I don't think she told me was
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that you had to drain it all the time I smelled that's that's a huge pain in the
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ass your drain your fridge once a day when I asked raising but we take it for
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granted I have a new appreciation for the goddamn refrigerator yeah well I'll
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trade you problems I don't know yea oh I would trade you in a heartbeat
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you can have my toilet and my will do I have to start from scratch or do I start
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from where you are now just start from where I am now and and you start from
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where I am cause like I feel like I'm nearing the end I'll go back to the
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beginning years although I don't know I don't know I had I got a lot of 8 a.m.
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wake-up calls for this John this service people trying comin 8 a.m. you would
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like that you know I had had 8 a.m. follow up with my surgeon alright
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alright so what's the difference
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I gotta talk about it so it's gotta come out within the next week I'm missing the
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Apple event so a week ago I suffered a detached retina my left eye which is not
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this that I guess you can't see type of situation they're supposed to states to
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to stay attached right so that was Tuesday Wednesday one day later
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had surgery at the Wills Eye Hospital radio in philadelphia and I and our son
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Yelp 5 stars they do advertise themselves as the world's finest I
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hospital so I got that going for me but the is is not a a quick recovery is a
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long slow recovery and the procedure that I had involves a gas bubble
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injected in the back of my eye that route then holds the repaired right now
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in place so I right in front of the guy went in my right now then at the very
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end of this procedure they put a gas bubble back there and that's crazy right
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i mean it's it's it's 18 told me I thought they were making it up it's like
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a little guy is pushing the right now all the time don't write a little bubble
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little bubble butts like it like you got a little due to marry just keeping
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everything in place to keep it in place so it is I was very confused at first I
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thought it was that they were saying that it was like a sack or like a
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balloon filled with gas or something and in a dialogue that sucks and you know
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obviously at some point you have to go back and they gonna have to take this
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thing out but no it's just a gas bubble it is injecting gas and my I will
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naturally absorb it over the course of six to 10 weeks and it will shrink
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little drinkin my field of vision but anyway long story short one of the
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results of this is that while I have this gas problem I i cannot step foot on
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an airplane or at least I can step foot in an airplane that is up in the air and
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you're probably climb mountains no I well that's recognized recommended
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against
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altitude changes so another way it was explained to me is absolutely positively
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no no airplanes if you can avoid it don't go to the Poconos ok what about
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Denver or like i wud river would presume if if the Poconos are are out there was
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definitely numbers and you know how would I get to Denver you know and have
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to be a long drive on driving so I will miss the Apple event which is seven
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we're recording right now on Monday March seven 7 days I will not be able to
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to make that I think I live stream yeah I hope so I don't know it'll be weird
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story like the old days I mean it's you know at least for the first half of the
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Ramadan farbod never went to the press event so I gotta back out unfortunately
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the world conference to it is the end of the month I said you should just cruise
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over Ireland yeah that would be the options so that the conference is in
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Ireland guess my only I think that would be my only option would be to two crews
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there I looked it up I think it's like an eight day each way crews which would
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have to do and I don't know that they run them until like April or May cuz
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it's pretty cold out there right now right because it wouldn't even be enough
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to get to England because you know you think you know when you're booking
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flights to Ireland or something like that if it goes through Heathrow or
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something you don't really give it any second thought because it's like it like
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a 15 minute flight you know I mean right but if you can't get on an airplane
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you know the difference between England and Ireland is actually pretty
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significant did Stephen ya never really a good never really matters when you're
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flying everywhere that Ireland is actually you know and island but once
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you can't get on a plane yes
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well so you've you've had to bail on your belly on the Walkabout
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unfortunately bailing on this conference are you just in a bad what you have to
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do so they let you walk around the AM I allowed to you know obviously I mean
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there's been no disruption during fireball I i even though I was posting
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it was so it's just weird with the way modern anesthesia works it's just crazy
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its like eleven o'clock I was high as a kite they didn't put me under which is
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terrifying and I know anybody is outdated sounds absolutely positively
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terrified that you're awake for some kind of operation I hear I but you're so
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catch your eye
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you're so far out of it that it it really I actually found it to be rather
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enjoyable like
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and modern anesthesia you know I've had unfortunately you know more of it and I
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would like lately they've really gotten good at making not just putting you
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under just making sure that you're out or whatever but actually like making
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your mood euphoric like these guys are in your after during ok like when you're
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in the operating room they'd done this trip to find an easy holla just sit well
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as I hospital you you feel good so now you're kind of wishing that they had to
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go back in there and and pull this little sack out and when I wouldn't go
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that far
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wasn't packet that wasn't that good but there were moments when I was you know
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kind of their like aware of my weather was going on and I have to say it was
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sort of a euphoria it was it was a very good feeling but the procedure was like
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an hour longer so you know so 11 to 12 I'm in their their operating out of it
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for the most part not unconscious but there are moments right here my surgeon
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talking and you know it was bizarre it's it's but it's your so high so crazy
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crazy high
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do you remember anything he said like
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should he be careful about what he saying when it's working on you yeah
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obviously I'm at one point he was talking about some kind of bold and it
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was very very clear to me and he was it was a very reassuring it was it was like
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he an air of competence and precision that was inspiring but it was he was he
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was clearly talking to his fellow like you know I don't think on president and
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why they call them fellows but in other words a young doctor whose like his
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Padawan affected ok suppress it was clear that he wasn't talking to anybody
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else in the ER is certainly wasn't talking to me he was talking to his
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fellow and it was something about four corners something something something
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bold and then you don't want to do it like that you want to do it like this
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and it was you know super day did they give you like a little I talked to they
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do a little work while you are under no no it was a definite about the ratner it
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was alright
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some part of the torn portion of the rent I don't know that it was folded
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under I don't know something about a fold I dunno maybe they throw in a
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little plastic surgery well you're under
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I don't know if so that didn't help much but anything that you were out and then
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and then you're back to work by three o'clock I'm you know I like noon 1111
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the noon as they might surgery
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you know 12:30 or so is when I remembers seeing Amy in the recovery room you know
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so apparently I was still out for maybe a half hour after the procedure was over
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and I was definitely not right you know it's good it's a good thing that hit me
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hit him make you have like they don't sign you out on your own like a meal but
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we literally I mean this is obviously this whole situation is very unfortunate
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run of bad luck but there's all sorts of its mixed in with little bits of good
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like just by pure coincidence we certainly didn't pick our house because
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of it but we we literally lived four blocks away from my hospital it's less
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than a five minute walk it isn't we live incredibly close so we walked down you
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know and did you walk there and back
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yeah alright I mean it's relives it's so close that it when there's no better way
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to do it right it you know if the way if it were raining or something I guess we
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take cab you know but it would it would make 0 sense to drive
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I mean there's I think some people you know they do have a parking garage so it
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would be closer to her house but it's okay by the time you waited for the
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elevator in the parking garage it's all said and done it probably takes about
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the same amount of time to walk in the front door as it does from so we walked
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home by like three o'clock I was writing and reading working during farmville now
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what day was this cause maybe we should look at this and yeah baby that was
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Wednesday so would have been Wednesday the 25th yeah I want to check and see if
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it can even make sense that did actually occurred to me maybe I should maybe it
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shouldn't be there any I'd post on Wednesday Dec here scroll down
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looks pretty normal they do give you a piece of paper that I think I sent this
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to you because I knew that you would enjoy it
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yeah here's wednesday I don't think I was very busy man jus google plans new
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headquarters and I think it was you know was obviously I was not a prolific but
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you know I can read and write or talk about how you got a you know you gotta
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bail on this stuff but i dont sharpest attack that there's no long-term
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repercussions of the sedatives it and you know i mean it's at the basic gist
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though when I first told me that though i i you know you hear what you want to
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hear my thoughts as well as opposed to fly but I guess I can still do but no
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it's not like you know maybe you shouldn't try this is you go blind if
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you fly yeah I hear a gas bubble in the I think probably probably don't wanna
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change my mind elevation too much
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yeah well you know I can you take a sealed bag a chips on a plane like you
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buy it at the airport by a baguette chips are you taking on the plane and
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then when you open it up mid-flight it's popped out like the balloon because
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you're changing air pressure that year I know that would mean I think that's
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exactly what would happen to them I would burst but it doesn't seem out of
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the question I would risk it
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that stupid commercial where the guy was like guys get on an airplane and it said
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his back hurts and it's like a Tylenol or something but she's like we have
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aspirin aspirin I'm not have a heart attack my back hurts that guy was a real
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racist don't you why why are racist because it was clearly an international
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flight and she was i think i think is a Japanese airline and cheese
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he he's talking to her as if like she doesn't understand English like no no
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I'm not having a heart attack
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it's my back yet dumbass I just got like at Bear they've had a meeting where
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they've been so successful with this another way that aspirin is now
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prescribe you know like people of a certain age spots it pop one aspirin a
[TS]
00:17:45
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day and it just somehow for reasons that you know don't understand don't really
[TS]
00:17:50
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know but they just clinical studies show popping aspirin a day you there's less
[TS]
00:17:53
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chance of something I guess it's something like that but you know how I
[TS]
00:17:59
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read about it awhile ago like nobody really has any idea how aspirin works
[TS]
00:18:02
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like aspirin was just some ancient you know we're not right right it's like
[TS]
00:18:05
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five thousand years all we just know it works even if it's five thousand but
[TS]
00:18:09
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it's you know it certainly was widely used like you know in 1804 at the end of
[TS]
00:18:13
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the eighteen hundreds of then you know is taking the snake oil era and it was
[TS]
00:18:17
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something that actually did work you know it does actually decrease pain but
[TS]
00:18:23
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I know the meeting the dad were there like one hour everybody's forgotten that
[TS]
00:18:28
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you can take aspirin for pain relief
[TS]
00:18:30
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nobody's find out no one thinks it's only perot heart attack could you
[TS]
00:18:36
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imagine he allegedly hitting that little thing called the flight attendant
[TS]
00:18:40
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training and I am holding my my my hypothesis is it in your hand or is it a
[TS]
00:18:52
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picture
[TS]
00:18:53
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picturing design of water balloon that box like it's gone and I and maybe a
[TS]
00:19:00
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couple wet naps to clean up around
[TS]
00:19:01
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also can you imagine like if you know if you somebody was sitting next to me
[TS]
00:19:10
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having to apologize because you're you're iPod's burst all over them back
[TS]
00:19:16
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up to your face I guess well anyway I'm gonna find out good plan good plan
[TS]
00:19:26
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1853 is when we discovered that it was all than that yeah I knew it wasn't
[TS]
00:19:32
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injured but I knew it was like you know like a wild west era
[TS]
00:19:35
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discovery and it's just it's crazy because I thought it might be the one
[TS]
00:19:40
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and only medical treatment from 1853 that it's still in here let me take a
[TS]
00:19:50
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break and thank our first sponsor why not since we're talking about a boss why
[TS]
00:19:55
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not talk about our good friends at Warby Parker is it really is hopeful its
[TS]
00:20:02
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jackpot go on time start our next budget by the way is bear now it's our good
[TS]
00:20:10
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friends at Warby Parker you guys know Warby Parker this is where you go online
[TS]
00:20:15
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and you buy eyeglasses and they've got a whole bunch of cool styles to pick from
[TS]
00:20:20
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really great prices the whole idea is that the guys who founded the company
[TS]
00:20:24
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has cost like $100 when you like to get good guess what you don't have to worry
[TS]
00:20:33
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partners progressives start 295 including frames for the older people
[TS]
00:20:40
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out there you've got your distance prescription at the top and a transition
[TS]
00:20:44
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to a reading lands near the bottom two ninety-five that's unheard of that way
[TS]
00:20:49
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less than what you pay
[TS]
00:20:50
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the retail places they use of what color digital free form land which is the most
[TS]
00:20:58
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advanced progressive technology it applied digitally with a computer so the
[TS]
00:21:02
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design is far more precise than traditional models of progresses it also
[TS]
00:21:08
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provides a larger field of vision so it's just looks better you don't see the
[TS]
00:21:12
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line between lenders I used to any old days and it gives you a better bigger
[TS]
00:21:18
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field of vision the other big thing that will be part of this huge is absolutely
[TS]
00:21:23
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huge every time you buy a pair of prescription glasses from Warby Parker
[TS]
00:21:27
◼
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they send a pair to someone in need around the world millions and millions
[TS]
00:21:32
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of people around the world who don't have access to Activision huge problem
[TS]
00:21:41
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just imagine if everything went around he couldn't see anything sharply
[TS]
00:21:46
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terrible but guess what Warby Parker is helping to solve that because every time
[TS]
00:21:51
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you buy glasses from them they send one to someone in need is a crazy I know
[TS]
00:21:57
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when I first heard a reporter years ago I thought well this sounds great but i
[TS]
00:22:00
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wanna buy glasses something you're gonna wear like every single day something
[TS]
00:22:05
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goes right on your face without trying them on first like even if you look at
[TS]
00:22:10
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the web page and you say well those look cool but how do you know the good look
[TS]
00:22:14
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on you I mean it's crazy like I every time I've ever bought glasses you know
[TS]
00:22:17
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even right there in this story you look at some of those so-called and you try
[TS]
00:22:21
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them on you're like wow I look like an idiot they have a great ride home
[TS]
00:22:26
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program you pick like I think it's up to five you get 55 pics 55 you think you
[TS]
00:22:32
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like a variety they send them to you without the lenses you know the
[TS]
00:22:37
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corrective lenses in first send them to you at home you try them take a couple
[TS]
00:22:43
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ask your friends ask her
[TS]
00:22:45
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you know friends and family which ones they like take a look in the mirror and
[TS]
00:22:49
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then you pick the one you like the best
[TS]
00:22:52
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send the whole thing back to them it's all free shipping it all relabeled you
[TS]
00:22:56
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know you don't do any kind of work other than just handed off back to the UPS guy
[TS]
00:22:59
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and boom I couple days later
[TS]
00:23:02
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your glasses brand new glasses come with the actual lenses could not be easier we
[TS]
00:23:08
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only 1 I've lost count of how many Warby Parker glasses we gonna hang around the
[TS]
00:23:13
◼
►
house now between between many great great stuff they do sunglasses all sorts
[TS]
00:23:20
◼
►
of styles to pick from
[TS]
00:23:22
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really could not be 022 it's a great thing when people are buying glasses
[TS]
00:23:27
◼
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from Parker not gonna go back where do you go to find out more go to their
[TS]
00:23:31
◼
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website Warby Parker dot com slash the talk show and then you'll know that
[TS]
00:23:38
◼
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they'll know that you came from here and use that code I think they send you an
[TS]
00:23:45
◼
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expedited shipping will give you free 3 day shipping on your classes if you use
[TS]
00:23:52
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that that code Warby Parker dot com slash the talk show I was hoping I went
[TS]
00:23:59
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there I was hoping maybe I can get a designer eyepatch I was looking for
[TS]
00:24:03
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models they do not sell monocles currently yeah thats it could be a
[TS]
00:24:07
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problem for me if this doesn't mean prognosis is good I mean it's and
[TS]
00:24:12
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everybody know if anybody I I hope I made that clear that after this
[TS]
00:24:16
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procedure at last week I went back the next day and they took a look at it said
[TS]
00:24:19
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it looks quote-unquote great for day one so you know I have a good prognosis he
[TS]
00:24:25
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wrote on it but i'm only I'm I hate even going public with it but I have to
[TS]
00:24:28
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because I feel like I have to explain why I'm not at the Apple event and I
[TS]
00:24:31
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absolutely have to explain why I won't be speaking as scheduled at war
[TS]
00:24:36
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drop out of a speaking event people are gonna think you're a flake
[TS]
00:24:42
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you got a pretty good excuse that you prefer to keep both arrivals
[TS]
00:24:46
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know that there's anybody who's that dedicated that they would voluntarily go
[TS]
00:24:52
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blind in one eye to make a really good conference I've heard good things about
[TS]
00:24:58
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all but I gotta do you imagine how uncomfortable that would be if that was
[TS]
00:25:01
◼
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the subject of my talk I hope you like this talk I went blind to be here you
[TS]
00:25:10
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get quite a round of applause at the end I think people would feel terrible I
[TS]
00:25:13
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think that you'd be everybody it's a sign that you're mentally ill
[TS]
00:25:18
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alright maybe write like watching some of these destroy himself terrible I
[TS]
00:25:29
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think you made the right call you know I would I mentioned I should go back I am
[TS]
00:25:32
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the worst but with the Warby Parker you know that the 295 is further
[TS]
00:25:37
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progressives their regular ones if you don't need progresses by the way I just
[TS]
00:25:40
◼
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feel obligated to go back to mention this they started just 95 bucks
[TS]
00:25:44
◼
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including the lenses so I don't want to leave the impression that you gotta pay
[TS]
00:25:48
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300 bucks for four classes hundred bucks gets you high quality pair of glasses
[TS]
00:25:53
◼
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and and anyway what else what's going on I think there's some kind of a watch
[TS]
00:26:01
◼
►
company about the before we talk about that we could talk about the purple
[TS]
00:26:06
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color was is always call or an all-time right time as you know so well and a new
[TS]
00:26:16
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I know I have a couple which I never really got into wearing I don't think
[TS]
00:26:21
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I've reward for more than a day
[TS]
00:26:23
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but I know that you you have a regional 1st gen pebble and you've worn it
[TS]
00:26:28
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regularly I did I stopped wearing it I think I work for two or three months and
[TS]
00:26:35
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you know I bought it I think for the same reason you did just out of
[TS]
00:26:38
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curiosity because when the the Kickstarter was announced she's like a
[TS]
00:26:42
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year and a half two years ago even it was a curiosity and nothing else like it
[TS]
00:26:47
◼
►
existed and it was i think what was it about a hundred bucks or so I think it
[TS]
00:26:53
◼
►
was a hundred bucks and it was an outlandish it wasn't it wasn't much more
[TS]
00:26:57
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than that it might be a little less than that and I said you know this seems
[TS]
00:27:01
◼
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interesting and I think I enjoyed it a little more than you did but its to me
[TS]
00:27:07
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it it sort of proved the concept of having a watch connected to your phone
[TS]
00:27:12
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because I think even now I think even after the Apple watch comes out people
[TS]
00:27:17
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are going to say you know what that you need that for you got your phone but
[TS]
00:27:20
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when you're driving it's great you can glance at your wrist when you're in a
[TS]
00:27:25
◼
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meeting when you're talking to somebody else the whole lot easier to just look
[TS]
00:27:28
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at your risk real quick then pull out your phone and you know figure out
[TS]
00:27:32
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what's going on there and I did find it was you know not the most valuable thing
[TS]
00:27:36
◼
►
in the world but it was certainly a useful accessory to the phone in a way
[TS]
00:27:41
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of it without trying it I might not have believed my big one of my big complaints
[TS]
00:27:46
◼
►
with the mighty big complaint agus or that one I didn't feel like I was
[TS]
00:27:50
◼
►
getting fine-grained enough control over which notifications
[TS]
00:27:56
◼
►
specifically with public specifically it was more or less all notifications
[TS]
00:27:59
◼
►
anything that you know you if you pair it with your phone or iPhone than
[TS]
00:28:05
◼
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anything that would be a notification on your phone is a notification irreparable
[TS]
00:28:08
◼
►
and I tend to have my phone so did not I don't get a lot of occasions period most
[TS]
00:28:15
◼
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things I have turned off
[TS]
00:28:16
◼
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yeah I only get e-mail notifications from ABA peas etc which is like talking
[TS]
00:28:24
◼
►
to someone who was on the show or where but it it's like one of the best
[TS]
00:28:27
◼
►
features Apple's come up with a little feature that you take for granted but
[TS]
00:28:31
◼
►
but ready barely even noticed but then you know if you stop and think hey I'm
[TS]
00:28:35
◼
►
only getting emails from you know my mom and a wife and whatever it's it's very
[TS]
00:28:39
◼
►
nice but there's so many little things that really just little notifications
[TS]
00:28:47
◼
►
that I do wanna my phone but I don't want on my watch and the fact that I can
[TS]
00:28:50
◼
►
turn off made it feel like my watch was annoying me now is that i think thats
[TS]
00:28:55
◼
►
how was initially I think eventually you know why I stopped using it as well I
[TS]
00:28:58
◼
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think eventually you do get a little more fine-grained control as far as some
[TS]
00:29:02
◼
►
things that would notify on the phone only and not I'm not yeah maybe in this
[TS]
00:29:06
◼
►
might be speaking from experience you know but maybe it is but it just but I
[TS]
00:29:11
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also did not I also found it that the physical sensation of the vibration to
[TS]
00:29:15
◼
►
be unpleasant even for things I wanted the pebble to notify me about like a
[TS]
00:29:19
◼
►
tells acid right I get text message is one that I would think anybody wants you
[TS]
00:29:24
◼
►
know my wife text me I want that I do want it on my watch if I if my watch is
[TS]
00:29:29
◼
►
going to show me anything that's something I found the vibration to be
[TS]
00:29:32
◼
►
physically imposing not like a big way but it never once made me happy that my
[TS]
00:29:38
◼
►
watch but well so you've you've tried on an Apple watcher and and you and they
[TS]
00:29:44
◼
►
they showed you the tactic center-right
[TS]
00:29:47
◼
►
so you can compare the two I've I have not yet completely different sensation
[TS]
00:29:53
◼
►
I've said this before but it's it's not the tactic thing you know and I know
[TS]
00:29:57
◼
►
that tactic is a word that they've made up you know that it's tap + haptic but
[TS]
00:30:01
◼
►
it really is a kind of great name I got some point once they had the thing
[TS]
00:30:08
◼
►
working and somebody said tactic everybody in the room I'm sure was like
[TS]
00:30:11
◼
►
thats it because it does feel like it's tapping you and it's not at all like a
[TS]
00:30:16
◼
►
vibration you know phone vibrator
[TS]
00:30:19
◼
►
it sounds I know it sounds weird I mean it is weird it's different but it's and
[TS]
00:30:24
◼
►
it's not unpleasant it and it to meet solves a very real problem that at least
[TS]
00:30:29
◼
►
original people definitely add which is that the little the vibrating engine
[TS]
00:30:34
◼
►
vibration right are just not pleasant sensation
[TS]
00:30:38
◼
►
well so the thing to me about the new wonder the pebble time was it looks very
[TS]
00:30:44
◼
►
nice and it's interesting to me that it's going to be one of the first
[TS]
00:30:47
◼
►
devices out there using color e-ink display has none of the nooks and
[TS]
00:30:53
◼
►
Kindles are all still black and white but it seems very much geared at Android
[TS]
00:30:59
◼
►
users because they just cant get the level of you no connection to the system
[TS]
00:31:05
◼
►
on iOS and I think that sort of unfortunate because it'd be nice if
[TS]
00:31:10
◼
►
there were competitors that works with the iPhone but I think it's I think if
[TS]
00:31:16
◼
►
they're carving out a niche in the market it's it's on the Android side
[TS]
00:31:19
◼
►
even though I think the original one i think probably was Lara maybe was my
[TS]
00:31:25
◼
►
phone first-rate wasn't it like that their Android software took awhile it's
[TS]
00:31:29
◼
►
definitely yet that sounds right i think that that because of the enthusiast
[TS]
00:31:34
◼
►
market and the Kickstarter market especially from from the couple years
[TS]
00:31:38
◼
►
ago when Kickstarter was you know little bit less well known you know it was
[TS]
00:31:43
◼
►
definitely the iPhone I think made up a much bigger part of their market right
[TS]
00:31:48
◼
►
but I think it's inevitable that you're exactly right there right now it's
[TS]
00:31:51
◼
►
inevitable because they need they crave more control on the phone and I found
[TS]
00:31:57
◼
►
just doesn't offer it well and I think so i i think thats it's interesting
[TS]
00:32:02
◼
►
because in this space Apple's making a device and you know Apple's answer is
[TS]
00:32:07
◼
►
going to be at the Apple watch that's the one that works best with the iPhone
[TS]
00:32:11
◼
►
but I got a doorbell
[TS]
00:32:14
◼
►
called the ring and it's a video doorbell
[TS]
00:32:18
◼
►
and it connects your phone and great it rings your phone wherever you are when
[TS]
00:32:22
◼
►
somebody's at the door so if you're not a home or you know whatever you can tell
[TS]
00:32:26
◼
►
UPS package whatever but the biggest issue that I have with it is that I keep
[TS]
00:32:31
◼
►
my phone on silent most of the time and on the iPhone the only thing that can
[TS]
00:32:35
◼
►
override the silence which is your alarm clock and if I could have one other
[TS]
00:32:39
◼
►
thing do it it would be normal because I want that notification anytime that
[TS]
00:32:45
◼
►
happens and it's something where I don't think Apple is likely to ever make it a
[TS]
00:32:49
◼
►
durable but because the system is locked down enough it means that nobody else
[TS]
00:32:54
◼
►
can make one that has that level of access right and you know you see it
[TS]
00:32:59
◼
►
with the watch you see it with with a bunch of things and it's I think in this
[TS]
00:33:01
◼
►
case you know there's an answer its get an apple watching that will have all the
[TS]
00:33:05
◼
►
authority that you need but in a lot of other cases I think there's sort of
[TS]
00:33:09
◼
►
missed opportunities right now
[TS]
00:33:12
◼
►
yeah I think it's you know it's an unfortunate side effect you know and I
[TS]
00:33:16
◼
►
don't think it's purely plays into it I mean let's face it there's a little bit
[TS]
00:33:21
◼
►
of competitive spite so do your doorbell thing you can think if you're a way you
[TS]
00:33:28
◼
►
can then use a nap or something to talk through the intercom yes so it's it's
[TS]
00:33:32
◼
►
double the whole thing is it's got a little video camera battery and they
[TS]
00:33:38
◼
►
ring the doorbell just like hearing a normal doorbell but then it rings on
[TS]
00:33:42
◼
►
your phone and you accept the call and you can see them they can't see you but
[TS]
00:33:46
◼
►
it's you know so that the
[TS]
00:33:49
◼
►
their angle is a security angle that I guess a lot of breaking entering the
[TS]
00:33:53
◼
►
very first thing they do is ring the doorbell to make sure nobody's home and
[TS]
00:33:57
◼
►
with this you can your home no matter where you are is sort of the way they
[TS]
00:34:00
◼
►
pitch it you know it's it's not necessarily the yeah I'm not necessarily
[TS]
00:34:06
◼
►
that interested in that aspect of it but it is nice to have a little intercom
[TS]
00:34:10
◼
►
without needing to run a whole bunch of wires and it's great except for like I
[TS]
00:34:15
◼
►
said if I got my phone on silent or at a better time do not disturb and somebody
[TS]
00:34:18
◼
►
wants to deliver a package at eight in the morning and I got my phone set up to
[TS]
00:34:22
◼
►
not bother me suddenly the doorbell doesn't ring which is sort of
[TS]
00:34:27
◼
►
unfortunate
[TS]
00:34:28
◼
►
right yeah and like the way that the alarm app can override that is is black
[TS]
00:34:34
◼
►
magic because the only the built-in system alarm clock app that has the
[TS]
00:34:41
◼
►
ability to go outside the you know the privileges
[TS]
00:34:48
◼
►
you know like I don't think I am 99% sure there's no way that any third party
[TS]
00:34:52
◼
►
alarm clock app can do those things I think they're all in a bit of a
[TS]
00:34:57
◼
►
disadvantage because of that but you know in that case again that built in
[TS]
00:35:01
◼
►
alarm clock app is pretty good season by the app for other stuff there's there's
[TS]
00:35:07
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just no way around it that's a perfect example though of the end of the sort of
[TS]
00:35:11
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thing that you just don't think about right and it's you know in the way that
[TS]
00:35:14
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like you know Apple isn't trying to build everything right I mean they've
[TS]
00:35:18
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only watch as their first new products you know in five years
[TS]
00:35:22
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you know they're they're not building thermostats and doorbells and security
[TS]
00:35:26
◼
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cameras and etcetera etcetera and you know somebody else is and once you you
[TS]
00:35:31
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know sit there that will wow if we reinvented the door but what would we do
[TS]
00:35:35
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and you start thinking of course things you could do it notifications and absent
[TS]
00:35:39
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you know wife I guess you have it under wifi right yeah it's really clever like
[TS]
00:35:44
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that it is and it's but it's it's something where I don't necessarily have
[TS]
00:35:49
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that much hope that this will change but it's something where I think if you get
[TS]
00:35:52
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enough of these types of products where they do need these higher privileges in
[TS]
00:35:56
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Ohio access to the system and I'm willing to give it to it that's really
[TS]
00:36:00
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the thing is I want the apt to be able to say no matter what you get to ring ya
[TS]
00:36:05
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I almost feel like it's almost at this point it's almost like it can be
[TS]
00:36:08
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confusing but I could see it like I would like to give this app get out of
[TS]
00:36:13
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do not disturb you know privilege right and and yeah you don't want to do you
[TS]
00:36:18
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don't have games asking for this you don't have an even though most things
[TS]
00:36:22
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asking for this but I can look at this as a user and say this thing should
[TS]
00:36:25
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happen and I would have bet that there's you know a half dozen types of these
[TS]
00:36:30
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products that could use the levels of access that the alarm clock alarm clock
[TS]
00:36:34
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app have and you know I like I said I don't hold out a lot of hope that that
[TS]
00:36:39
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happened but I certainly hope that these people are talking about when saying
[TS]
00:36:42
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look you're not gonna make this and we're trying to make it as as top
[TS]
00:36:46
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quality and experience for your users as we can and I think I think on Android
[TS]
00:36:51
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there's at least I i dont have enough experience with it to say they could
[TS]
00:36:54
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definitely do this but there's definitely more flexibility and more
[TS]
00:36:56
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access a bad side where you know we just don't have an iPhone with powerful I
[TS]
00:37:03
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never really wrote about it on during for a while cuz I always felt a little
[TS]
00:37:06
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bad and I often complain about other ppl grading somebody on a curve or something
[TS]
00:37:11
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and I don't feel it's quite that way because I like the idea of people I like
[TS]
00:37:15
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they seemed like a good company I'm rooting for them and I really felt bad
[TS]
00:37:20
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like I just didn't I couldn't get myself to just really write about it cuz if I
[TS]
00:37:25
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were gonna write about I have to be honest if I were honest it would be a
[TS]
00:37:28
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very negative review and I just didn't want to do it and I'd rather say nothing
[TS]
00:37:34
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then you know it on the podcast exactly and I feel like that's sort of the fun
[TS]
00:37:40
◼
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thing about having a podcast it's a little bit you know I can use the
[TS]
00:37:44
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International my voice and and that conveys it I think I think everybody
[TS]
00:37:48
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listening to this kind of kid knows what I'm saying right it's it's easier to be
[TS]
00:37:53
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put a motion into it may be to put a better way so I bought I signed up for
[TS]
00:37:59
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the new one too even though I don't expect not to like but I like him enough
[TS]
00:38:04
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that I got the cheapest possible time that I could you know I looked at it and
[TS]
00:38:09
◼
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I thought it's so close to the Apple watch and I'm interested in it but it
[TS]
00:38:15
◼
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doesn't seem like there's any real benefit to getting it ahead of time if I
[TS]
00:38:18
◼
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were a consumer just a pure consumer I would not have dumped on it I feel like
[TS]
00:38:23
◼
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for whatever I paid for it the 200 bucks or whatever I can I can it's a perfectly
[TS]
00:38:30
◼
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valid business expense of doing business for you absolutely well I think he was
[TS]
00:38:35
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that again it it seemed very clear that the Android experience with this was
[TS]
00:38:39
◼
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going to be superior to the iOS experience and because Apple is now
[TS]
00:38:44
◼
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making a watch they're not gonna be inclined to make it any better for
[TS]
00:38:48
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it that to me scared me off that a little bit I was also interested that
[TS]
00:38:53
◼
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they did another Kickstarter imus yeah yeah I thought well yeah cuz I bought it
[TS]
00:38:58
◼
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from their kicks are right but I mean just the I think it was two or three
[TS]
00:39:01
◼
►
years ago Kickstarter had a blog post and it said kickstarter is not a store
[TS]
00:39:05
◼
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yeah that was the headline of a blog post and now this product I think it's
[TS]
00:39:12
◼
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best to ship in May which is two months
[TS]
00:39:14
◼
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kick-started the store for this product
[TS]
00:39:18
◼
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yeah totally I mean there's there's no other way to look at this end it you're
[TS]
00:39:23
◼
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buying this and in two months you'll have it and that you're not really
[TS]
00:39:26
◼
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backing it to make it come into existence if you don't buy it there
[TS]
00:39:30
◼
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you're going to buy it somewhere else in two months no matter what so I think
[TS]
00:39:33
◼
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they open this thing six days ago it was sometime last week it was within the
[TS]
00:39:38
◼
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past week or so although I seem to recall was my intent but anyway they've
[TS]
00:39:43
◼
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already raised twelve million dollars which is crazy it's great they want to
[TS]
00:39:47
◼
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add a $500,000 goal which they knew they were gonna blow through that right but
[TS]
00:39:52
◼
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they've got twelve million and top I was looking a few days ago at the top
[TS]
00:39:57
◼
►
projects and the pebble was like number three and the pebble time was already
[TS]
00:40:01
◼
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number four and the pebble was number one for a long time it was it was the
[TS]
00:40:07
◼
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number one for like the longest period of anybody I also like I know that
[TS]
00:40:14
◼
►
they've hired some people with who were interaction designers for webOS I think
[TS]
00:40:19
◼
►
maybe all the way back to when I was Palm project which I've always thought
[TS]
00:40:22
◼
►
was a great design for an operating system like without any hesitation I
[TS]
00:40:28
◼
►
would say this you know second only to iOS and the one with the most ideas that
[TS]
00:40:32
◼
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I kind of feel like we're better than iOS almost none of them got picked up
[TS]
00:40:38
◼
►
anywhere no no but like the way they did notifications with thing at the bottom I
[TS]
00:40:43
◼
►
mean that's you know we have a lot now they're you know they're called banners
[TS]
00:40:48
◼
►
but on the webOS they read the bottom and everything was designed from the get
[TS]
00:40:53
◼
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go to support them so whatever was on your interface would shrink to go above
[TS]
00:40:57
◼
►
it you know it just all sorts of little things like that not that that's not at
[TS]
00:41:03
◼
►
the bottom is that much greater than the top there is so many little things about
[TS]
00:41:06
◼
►
webOS that were really nice you know and you know a lot of them have come to and
[TS]
00:41:11
◼
►
rain in iowa now you know the card based interface for switching is right was
[TS]
00:41:16
◼
►
webOS and they've they've just looking at the video for the new pebble time
[TS]
00:41:20
◼
►
there's so many little bits of animation and I'm impressed me and I'm it and it
[TS]
00:41:27
◼
►
looked like it was all straightforward like that they were shooting actual
[TS]
00:41:31
◼
►
prototype say it wasn't like that they were animator
[TS]
00:41:34
◼
►
yeah so it's impressive for eating I think and you know it just shows it was
[TS]
00:41:41
◼
►
a glaring weak spot and 1.0 pebble OS the interaction designer that then was
[TS]
00:41:46
◼
►
it really felt like like a device from the early nineties no animation
[TS]
00:41:51
◼
►
everything just sort of jump from one thing to another and no real sense of
[TS]
00:41:56
◼
►
what we call it even speciality I don't know like place where am I in the watch
[TS]
00:42:03
◼
►
right you're just always looking at whatever was there and then swiping to a
[TS]
00:42:07
◼
►
completely new wife in the whole screen and getting a new look at it right so
[TS]
00:42:11
◼
►
they've come up with you know is it actually going to be useful I don't know
[TS]
00:42:15
◼
►
but it to me at least its novel which to me is always impressive and it sounds
[TS]
00:42:21
◼
►
like it could be good this time line interface where older stuff is up and
[TS]
00:42:25
◼
►
future stuff is down and the moment right now is in the middle so if you
[TS]
00:42:31
◼
►
want to look at what you were doing yesterday you go up and you can see like
[TS]
00:42:34
◼
►
what was my step count yesterday I guess where was I yesterday and you want to
[TS]
00:42:40
◼
►
see where to go tomorrow you go down and it'll stay well here's here's your
[TS]
00:42:43
◼
►
schedule for tomorrow and then you hit the middle button on your back to now
[TS]
00:42:47
◼
►
here's the time and what's going on right now I think I think was a pretty
[TS]
00:42:53
◼
►
impressive response because obviously when was the Apple watch announced last
[TS]
00:42:57
◼
►
september yeah
[TS]
00:42:59
◼
►
so presumably they were already working on this but at me you know had a sense
[TS]
00:43:05
◼
►
that something might be coming from Apple but then suddenly Apple announces
[TS]
00:43:08
◼
►
it and they're trying to compete with that obviously as a SmartWatch but it's
[TS]
00:43:12
◼
►
a very different product they're not they didn't suddenly say you know what
[TS]
00:43:16
◼
►
we better put a touchscreen on there and it's got to be a proper you know LED
[TS]
00:43:20
◼
►
display LCD display rather you know that they they stuck with what they had which
[TS]
00:43:26
◼
►
was the e-paper and improved upon that in a way that makes it a different
[TS]
00:43:30
◼
►
product and not sort of a direct competitor to the Apple watch yeah
[TS]
00:43:35
◼
►
definitely I think if anything if if Apple watchers had any influence on this
[TS]
00:43:40
◼
►
at all I would guess it's only the time that maybe that's it you know it yet you
[TS]
00:43:47
◼
►
know that they expect to ship them in may mean but maybe that was a good maybe
[TS]
00:43:52
◼
►
it was really just motivation that knowing that you know when Apple finally
[TS]
00:43:55
◼
►
D cloaked the watch in September and said early 2015 that it really motivated
[TS]
00:44:01
◼
►
the people who work about it lets you gotta ship before they do we always have
[TS]
00:44:05
◼
►
to announce before they do a good motivation but I would bet though that
[TS]
00:44:09
◼
►
the the design of this was already largely in place and it certainly is
[TS]
00:44:13
◼
►
true to the original pebble vision and that's to me is also why these guys are
[TS]
00:44:18
◼
►
so interesting to watch as they clearly have a very different just basic idea
[TS]
00:44:25
◼
►
for what a little risk smart computer would be like that Apple does well and
[TS]
00:44:31
◼
►
it's much simpler it's you know it's is the technology inside of it is a lot
[TS]
00:44:35
◼
►
simpler which means it's cheaper means that lasts for like seven to 10 days I
[TS]
00:44:41
◼
►
did which was definitely true migraines yeah the first one we had good battery
[TS]
00:44:46
◼
►
life than I Apple still has announced an actual battery life but they're saying
[TS]
00:44:51
◼
►
charge it every night right so that to me is definitely not a good thing I mean
[TS]
00:44:57
◼
►
I don't think it'll affect things to natively but I'd rather not have to
[TS]
00:45:01
◼
►
charge a watch every single made right to know that if you're only going away
[TS]
00:45:05
◼
►
for an overnight you know just one overnight I'm gonna be in New York you
[TS]
00:45:10
◼
►
know for 48 hours do you still have to take your charger right and and it's a
[TS]
00:45:14
◼
►
different charges and everything else you've got so you got your charger for
[TS]
00:45:18
◼
►
your phone and your laptop and I don't watch right and it's totally
[TS]
00:45:22
◼
►
understandable why I you know although I wonder like his to me the way forward
[TS]
00:45:27
◼
►
would be to get the iPhone on the magnetic charger I mean clearly a
[TS]
00:45:32
◼
►
lightning port is never gonna happen on his watch because it would be horrible
[TS]
00:45:35
◼
►
but a magnetic charger for the iPhone that I could see that you don't like
[TS]
00:45:43
◼
►
decreasing the number of things you have to pack with you but on the other hand
[TS]
00:45:46
◼
►
like when you travel I always you know i charge my phone right before I go to
[TS]
00:45:50
◼
►
sleep and so if I have to charge the phone and the watch I still don't see
[TS]
00:45:54
◼
►
how you get out at two charges but at least you maybe you know you don't have
[TS]
00:45:57
◼
►
to worry that you've picked the wrong one right oh well I guess the other
[TS]
00:46:03
◼
►
thing that I started understand is that there's definitely been talk of using
[TS]
00:46:06
◼
►
the tactic feedback to wake you up in the morning if you're charging the watch
[TS]
00:46:12
◼
►
overnight that's not gonna work obviously right yeah I don't get it i
[TS]
00:46:16
◼
►
kno Jony ive I think it was I don't think they talked about it at the event
[TS]
00:46:20
◼
►
but I think there was some kind of interview with johnnie I've maybe it was
[TS]
00:46:23
◼
►
the vanity fair conference that he was interviewed at and he mentioned that
[TS]
00:46:27
◼
►
it's a great alarm clock and you immediately you guys messaging me how
[TS]
00:46:32
◼
►
how how that can be charged every night and then you'll remember at four in the
[TS]
00:46:40
◼
►
morning to wake up with a hottie like you have to say your iPhone alarm to
[TS]
00:46:45
◼
►
but unfortunately that alarm goes no matter what your iPhone alarm will go
[TS]
00:46:50
◼
►
off to put the watch on and then four hours later to wake up there is some
[TS]
00:46:56
◼
►
talk I forget where it came out like in the dribs and drabs of stuff that's
[TS]
00:46:59
◼
►
coming out last few weeks there's something that came out of that it might
[TS]
00:47:03
◼
►
charge very quickly that it won't take all night charged that it'll charge
[TS]
00:47:08
◼
►
pretty fast and that might not even be because the charging technology is all
[TS]
00:47:11
◼
►
that fast but simply that it's such a tiny battery that a tiny battery writing
[TS]
00:47:15
◼
►
can't have that bit about how big it is right that maybe like an iPad that was
[TS]
00:47:21
◼
►
charging at the same rate would take a week but but the watch can charge in
[TS]
00:47:26
◼
►
half an hour's and did they say anything is the bigger watching have a bigger
[TS]
00:47:31
◼
►
battery it must write i i i mean why wouldn't I can't imagine that I can't
[TS]
00:47:39
◼
►
imagine that they would put a smaller battery and it just so that it has the
[TS]
00:47:43
◼
►
same you know and and you know presumably it's going to need the laws
[TS]
00:47:47
◼
►
of physics would say that right
[TS]
00:47:49
◼
►
going to need a bigger is going to the screens going to use more energy is the
[TS]
00:47:54
◼
►
question is will it have longer battery life right is it like an iPhone 66 +
[TS]
00:47:59
◼
►
type thing where the bear one is gonna have noticeably better battery life or
[TS]
00:48:03
◼
►
is it the other way around or maybe maybe the extra size of the screen
[TS]
00:48:07
◼
►
eat up all the extra battery fit in there I don't know it's a good question
[TS]
00:48:12
◼
►
I guess we'll see in a week maybe I haven't really thought about this Chris
[TS]
00:48:16
◼
►
for whatever reason selfishly I known that if I get one of these I'm gonna
[TS]
00:48:22
◼
►
want 42 millimeters not the 3800 meter so I haven't really thought about the
[TS]
00:48:26
◼
►
thirty eight millimeter ones and then when it comes to cost I haven't really
[TS]
00:48:30
◼
►
like the game that everybody's playing the last two weeks including me pointing
[TS]
00:48:35
◼
►
fingers but how much of these things going to cost I had occurred to me that
[TS]
00:48:40
◼
►
the thirty eight millimeter one would cost less
[TS]
00:48:43
◼
►
right at any level aluminum steel gold gold gold right right because even if
[TS]
00:48:49
◼
►
the price isn't really based on the price of gold it there's the illusion
[TS]
00:48:53
◼
►
that it is right right yeah so if you if you if they were the same price then
[TS]
00:48:58
◼
►
somebody's getting something for free right if you like it actually feels like
[TS]
00:49:03
◼
►
you're getting ripped off if they're the same price if you're having a big or the
[TS]
00:49:07
◼
►
small one but anyway we can talk about pricing moment we should but with the
[TS]
00:49:13
◼
►
bottom line I am very impressed by what they've showed I don't think I'm gonna
[TS]
00:49:17
◼
►
like it and I think you're right that maybe it's not even fair because I'm an
[TS]
00:49:21
◼
►
iPhone user but I'm rude I'm certainly rooting for them so I think it's I think
[TS]
00:49:25
◼
►
it's certainly great to have anybody in the space doing something to compete
[TS]
00:49:29
◼
►
with Apple and doing something different we're hopefully some ideas
[TS]
00:49:32
◼
►
cross-pollinate instead of you know somebody coming directly head-on and and
[TS]
00:49:36
◼
►
you're just trying to match features here it's something we're having had
[TS]
00:49:41
◼
►
some very different ideas and actually it changes the way you do things on both
[TS]
00:49:44
◼
►
platforms Android where I think one of the things that to me was a little
[TS]
00:49:48
◼
►
surprising about when Apple watchers unveiled in September was how at least
[TS]
00:49:55
◼
►
at the hardware level it's sort of the same basic idea is Android we're right
[TS]
00:50:00
◼
►
like it's you know a phone type display you know whether it's IPS or whether it
[TS]
00:50:06
◼
►
so that or whatever sounds like apples is going to be a lot because they want
[TS]
00:50:09
◼
►
the blacks to you know they want the deeper blacks but whatever the actual
[TS]
00:50:16
◼
►
technology you know I light up bright color phone display with touchscreen you
[TS]
00:50:22
◼
►
know it's take it take a modern smartphone and trinket or watch at a
[TS]
00:50:26
◼
►
fundamental level i think is clearly more ambitious than Android we're in
[TS]
00:50:30
◼
►
terms of having apps actually on the watch
[TS]
00:50:32
◼
►
and Android whereas a little bit more about showing you these cards that are
[TS]
00:50:36
◼
►
based on your Google now profile it's more like here's all the stuff Google
[TS]
00:50:42
◼
►
knows about you will knows you have a flight tomorrow because your Gmail had
[TS]
00:50:46
◼
►
the flight confirmation from the airline so they put a card on here and since
[TS]
00:50:51
◼
►
they know your flight and you're going to San Francisco then they know to put a
[TS]
00:50:57
◼
►
card on there that has your weather for san francisco this card based interface
[TS]
00:51:00
◼
►
but just at the hardware level you know it's this one day of battery life
[TS]
00:51:05
◼
►
Bluetooth connection to your phone with a bright color screen and powell ohio
[TS]
00:51:10
◼
►
has a very different take on that with the background obviously very different
[TS]
00:51:15
◼
►
with the e-paper with the year but what might you be expected Apple to do any
[TS]
00:51:19
◼
►
differently I guess I don't know I i you know i guess im the digital crown is
[TS]
00:51:26
◼
►
sort of their machine hardware characteristics absolutely and I and i
[TS]
00:51:30
◼
►
know that it sounds like a trivial little thing and I pointed this out on
[TS]
00:51:34
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Twitter the other day and a whole bunch of like Android people were like dude
[TS]
00:51:40
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all ended where front of a crowd look now but they don't have but it looks you
[TS]
00:51:45
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know it's placed where it goes on a watch you know it over there in the same
[TS]
00:51:49
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place where I dot background is on a watch but on all the end right where
[TS]
00:51:53
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funds that i've seen to date it's just a button you pressed to lightweight upper
[TS]
00:51:56
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dismissed things or something but i mean that Apple has done that his original is
[TS]
00:52:01
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the spinning crown and that a big part of the interaction of using the device I
[TS]
00:52:08
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think they talked about it right that the you know the gesture on the iPad
[TS]
00:52:12
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you know ten years ago the the the spinning wheel was a big deal and then
[TS]
00:52:16
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touch multitouch on the iPhone and now this is sort of the new gesture that you
[TS]
00:52:21
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know he is distinguishing and potentially change the way you're going
[TS]
00:52:24
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to use this sort of thing right I think that yeah I think you're right though
[TS]
00:52:27
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that in the video they couldn't Jony ive you know they're not like putting words
[TS]
00:52:31
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in his mouth that's exactly what he said like that each one of those leaps
[TS]
00:52:34
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forward came with one new thing like the Macintosh with the mouse pointer right
[TS]
00:52:40
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thing on your desk they slide on your desk and it moves the pointer on your
[TS]
00:52:44
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screen that's what the crown is to the Apple watch it so when you did the when
[TS]
00:52:50
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you got to try one on what did you try one of the functional ones on or did you
[TS]
00:52:54
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just not the I know they have like a demo no nobody had I know I've got to
[TS]
00:52:58
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try on only Apple employees got the function ones the ones that I got to try
[TS]
00:53:02
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on we're all running the loop but the loop included like when it included
[TS]
00:53:09
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things like getting a text message so it's like you know wasn't like a movie
[TS]
00:53:15
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was playing on a watch it like a series of events
[TS]
00:53:19
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yeah right but it's still not so bad so did you use the jeweled crown at all I
[TS]
00:53:25
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got to spend it but I did not get to use it in a meaningful way like it like when
[TS]
00:53:32
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I spotted it didn't affect what was going on on the watch right Yes thats
[TS]
00:53:36
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that sort of trying to get it is that almost nobody beside the Apple ppl has
[TS]
00:53:40
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any experience with how this interface actually works
[TS]
00:53:43
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oh that reminds me I have a bit of drama from last week with Jon Moulton show and
[TS]
00:53:54
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I used the wrong word I describe it I described the feel of the digital crown
[TS]
00:53:59
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as I used toward lugubrious I knew as a really wonderful word that started
[TS]
00:54:09
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without but lugubrious is a word that means looking for sounding sad and
[TS]
00:54:13
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dismal it has sound like it means like liquid which is somehow why
[TS]
00:54:21
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extemporaneous speaking it came to mind the word I was looking for it was
[TS]
00:54:26
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precious
[TS]
00:54:29
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as a lubricated yes ok we'll bridges is a word that means while the first cent
[TS]
00:54:36
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of it is not what I mean the first sense means offensively displaying or intended
[TS]
00:54:40
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to arouse sexual desire that is not what I meant I meant no definition to smooth
[TS]
00:54:48
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and slippery with oil or a similar substance ok and there is it's simply
[TS]
00:54:53
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the only word that I have encountered that describes the feel of the digital
[TS]
00:54:58
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crown it has a wonderful wonderful almost magical Christmas to it I'm
[TS]
00:55:06
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telling you when this thing comes out and everybody gets to play with it I'm
[TS]
00:55:09
◼
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telling you this is all everybody's gonna say is oh my god I like to do sit
[TS]
00:55:12
◼
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and spin that wheel it just has a wonderful feeling feels amazing
[TS]
00:55:17
◼
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it does not feel like you're spinning a mechanical thing it feels like you like
[TS]
00:55:22
◼
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it somehow suspended in the world's like past oil and that it's like not even
[TS]
00:55:29
◼
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touching anything like am going to spend in the oil doesn't it doesn't spin it
[TS]
00:55:35
◼
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doesn't ever region and point right
[TS]
00:55:36
◼
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know it's been internally in both directions like a mouse pointer mouse
[TS]
00:55:42
◼
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wheel right right so if you were if if that's still and I you know people say
[TS]
00:55:50
◼
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to me like i say like even on the show last week I i'll emphasize I am really
[TS]
00:55:54
◼
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still have so many questions about Apple I'm kind of bummed about going to the
[TS]
00:55:58
◼
►
event because I have so many questions but you know in there so many other
[TS]
00:56:01
◼
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events where I go and I don't really have any questions you know I mean like
[TS]
00:56:06
◼
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it when there's a new iPhone it's not terribly different from the old I write
[TS]
00:56:10
◼
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like that the better example would be the iPad last year to delete with the
[TS]
00:56:16
◼
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iPhones iShares I am I gonna like a bigger phone how you know the big phone
[TS]
00:56:20
◼
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was kind of a curiosity
[TS]
00:56:21
◼
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but with the iPad's it was the same as last year but now they've cut eighty
[TS]
00:56:26
◼
►
ok I might say I don't blame out but I'm not saying it was a bad event I'm saying
[TS]
00:56:30
◼
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that somehow that's how progress happens I'm just saying if I had to miss that
[TS]
00:56:33
◼
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event i I don't really feel like I was missing out on a chance to really learn
[TS]
00:56:37
◼
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anything i mean it's pretty easy to figure out you know remotely where's the
[TS]
00:56:42
◼
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watch I have so many questions so many questions and and i don't i don't see
[TS]
00:56:46
◼
►
how anybody could you know be chock full of questions cause of the one thing that
[TS]
00:56:50
◼
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shown you use the crown for his zooming so I when you're on the home screen you
[TS]
00:56:54
◼
►
can turn it one was spent one way in the apps get smaller and you'll see more of
[TS]
00:56:58
◼
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them and you spend it the other way and you zoom in which makes them easier to
[TS]
00:57:01
◼
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tap the photos work the same way so you can zoom out and you see you know
[TS]
00:57:07
◼
►
thousands of terror hundreds I guess of tiny little thumbnails and then you can
[TS]
00:57:11
◼
►
zoom in and make them bigger but are you gonna be able to use it to scroll or it
[TS]
00:57:15
◼
►
when you scroll is that you know like use the touchscreen
[TS]
00:57:20
◼
►
imagine that you're going to want to read passages of text but you know it it
[TS]
00:57:26
◼
►
still seems to me like that would work for scrolling to David for the same
[TS]
00:57:29
◼
►
reason that they said that they didn't want to use touch for everything which
[TS]
00:57:32
◼
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is that your you know your big fat finger covers everything gets in the way
[TS]
00:57:35
◼
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I should take another break for sponsor but I just off the top of my head
[TS]
00:57:41
◼
►
another thing I know I've mentioned this before but it's ok cuz everybody forgets
[TS]
00:57:45
◼
►
all sorts of stuff but I keep getting questions on Twitter about whether there
[TS]
00:57:48
◼
►
are going to be left-handed models of the watch and the answer is no you can't
[TS]
00:57:55
◼
►
just it's a setting I might even if he's right
[TS]
00:57:58
◼
►
yeah you just turn it upside down and because the straps come right off it's
[TS]
00:58:01
◼
►
very easy to just take the straps off but the top strap on the bottom bottom
[TS]
00:58:06
◼
►
strap on the top and then when you put it on your wrist like knows that you're
[TS]
00:58:11
◼
►
left-handed and it'll just turn the whole interface upside down and only is
[TS]
00:58:14
◼
►
it not even a setting that you need to adjust I don't think so although I don't
[TS]
00:58:19
◼
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know because I i asked
[TS]
00:58:22
◼
►
it might be the sort of thing that if if you do it before you go through the
[TS]
00:58:26
◼
►
first run it'll recognize it and ok but otherwise you know I think it's just a
[TS]
00:58:31
◼
►
quick setting you know open up settings and you know that but check box and it
[TS]
00:58:37
◼
►
just turned upside down so the only different job as a left-handed user is
[TS]
00:58:41
◼
►
that your crown will be underneath the button and so that of the crown being
[TS]
00:58:47
◼
►
above the button below the pun that's the only difference which doesn't make
[TS]
00:58:50
◼
►
it a little weird it still makes me you know I'm still curious about the whole
[TS]
00:58:55
◼
►
idea that it's not centered that the crown isn't centered because of the
[TS]
00:58:59
◼
►
crown were centered which it is on a lot of watches then it would be it would be
[TS]
00:59:03
◼
►
identical left-handed and right-handed I don't think it's a big difference and I
[TS]
00:59:08
◼
►
also know I saw firsthand walking around after the event I saw a DQ wearing his
[TS]
00:59:14
◼
►
and he's left-handed and he had it on his right hand
[TS]
00:59:17
◼
►
upside down but there's only one but right there's the crown on the button
[TS]
00:59:22
◼
►
right but the bottom is underneath the crew when you're wearing it on your left
[TS]
00:59:27
◼
►
wrist the crowd is at the top button underneath so if you turn it upside down
[TS]
00:59:32
◼
►
the crowd is on the bottom and the button at the top right but even if even
[TS]
00:59:37
◼
►
if the crime were centered the buttonwood still
[TS]
00:59:39
◼
►
buttonwood still yeah thats yeah exactly I'm in my eyes you know one wonder why
[TS]
00:59:45
◼
►
they didn't do it this way world would I guess it's sort of why didn't they put
[TS]
00:59:48
◼
►
the button on one side and the crown on the other hand both in the center but if
[TS]
00:59:53
◼
►
your gonna put one above the other it would definitely not be the same
[TS]
00:59:57
◼
►
left-handed right now right
[TS]
01:00:00
◼
►
let me take a break here and thank our good friends at Casper CAS P E R casts
[TS]
01:00:09
◼
►
her as the mattress people raise our the mattress people online retailer of
[TS]
01:00:14
◼
►
premium mattresses for a fraction of the price
[TS]
01:00:18
◼
►
the mattress industry has inherently force cut consumers in the pain
[TS]
01:00:21
◼
►
notoriously high mark-ups and they confuse the hell out of you you know you
[TS]
01:00:26
◼
►
go into one mattress store and it's like the
[TS]
01:00:28
◼
►
the Sealy Posturepedic Dec species 27 you go to the next door they don't have
[TS]
01:00:34
◼
►
that one day because they did from one store to another day said the same
[TS]
01:00:38
◼
►
matters with a completely different name so that you can't do this sort of
[TS]
01:00:42
◼
►
comparison shopping that any sane person would do and when buying something
[TS]
01:00:46
◼
►
significant like a mattress to scam cartel while casper is busting it up
[TS]
01:00:53
◼
►
revolutionising the mattress industry by cutting the cost of dealing with
[TS]
01:00:58
◼
►
resellers in showrooms and all that crap they just pass the savings directly to
[TS]
01:01:02
◼
►
you the consumer is it any good yes casper mattress provides resilience and
[TS]
01:01:08
◼
►
long lasting support of comfort casper's mattress is one of a kind it's a new
[TS]
01:01:13
◼
►
hybrid mattress that combines premium latex foam with memory foam and I have
[TS]
01:01:20
◼
►
been here I've also been on his memory foam mattresses I don't like it I feel
[TS]
01:01:23
◼
►
like you get you get a garden or something like that I don't wanna get up
[TS]
01:01:27
◼
►
from bed and have crime scene outline of my body and this isn't like that at all
[TS]
01:01:32
◼
►
its just enough of the memory is stuff that I'm surprised that they're going to
[TS]
01:01:37
◼
►
have a date that use a little bit that's what they call it but it's not you know
[TS]
01:01:40
◼
►
there's no like a line everybody in there we go to a retail store mattresses
[TS]
01:01:45
◼
►
often cost well over 1500 bucks that's a that's a fact I am believable how much
[TS]
01:01:52
◼
►
mattresses that's one of the things about getting in the real world where
[TS]
01:01:55
◼
►
you have to buy your own beds and like you said to grandaddy of progress yet to
[TS]
01:02:00
◼
►
get a crane to put your refrigerator in your
[TS]
01:02:04
◼
►
you serious $2,000 TSYS while casper mattresses cost between five hundred
[TS]
01:02:10
◼
►
bucks for a twin size mattress 604 twin X el nino twin X I was a size 7 54 48 54
[TS]
01:02:20
◼
►
queen and only 950 bucks for a king size mattress 950 bucks for a top quality
[TS]
01:02:27
◼
►
mattress now they totally understand the whole idea violates the same thing with
[TS]
01:02:33
◼
►
will be Parker I'm gonna buy glasses without trying to buy a mattress without
[TS]
01:02:38
◼
►
trying it out
[TS]
01:02:39
◼
►
here's the thing it's completely risk free they offer free delivery and free
[TS]
01:02:44
◼
►
returns within a hundred day period so buy it it shows up at your house in its
[TS]
01:02:52
◼
►
amazing shows is how the hell do they ship a mattress where they caused it to
[TS]
01:02:55
◼
►
use the phone because it's like this from type thing they vacuum seal the
[TS]
01:02:59
◼
►
thing up and it shows up in a box it's like the size of a sandwich right now
[TS]
01:03:04
◼
►
it's a little like two sandwiches too little bit bigger the sandwich but it's
[TS]
01:03:10
◼
►
surprisingly small probably about the same size as the box that your little
[TS]
01:03:14
◼
►
dorm room
[TS]
01:03:15
◼
►
temporary fridge came in right amazingly small for a queen size mattress that I
[TS]
01:03:22
◼
►
had him send can't believe it but it's like when they tell you to teach you
[TS]
01:03:26
◼
►
wanna take some of us when they tell you to put it in the room where you want it
[TS]
01:03:30
◼
►
before you open it dude do they do that doesn't explode out of the box it
[TS]
01:03:35
◼
►
explode but it is very rapid it it the mattress wants to be baked the mattress
[TS]
01:03:43
◼
►
wants to expand to the size of a mattress but you have a hundred days no
[TS]
01:03:48
◼
►
questions that you don't like have to call them up and talk to like a hard
[TS]
01:03:53
◼
►
sell Comcast guy who's gonna be like trying to talking to keeping the
[TS]
01:03:57
◼
►
mattress you don't like it if you just send it right back and you know I guess
[TS]
01:04:02
◼
►
giving out your house can be a little bit harder and getting him because it's
[TS]
01:04:05
◼
►
already expanded but they they take care of it no questions asked no hassle
[TS]
01:04:09
◼
►
there's no guy who's gonna give you a hard time about tentative back they'll
[TS]
01:04:13
◼
►
take it back because they're so confident that you're gonna like it and
[TS]
01:04:17
◼
►
in fact I think I might be wrong here but I think that they've had such
[TS]
01:04:21
◼
►
success the day actually like expanding that hundred day period is actually
[TS]
01:04:25
◼
►
longer than they used to be because they were so few people who sent it back
[TS]
01:04:29
◼
►
where do you go to find out more go to caspar CA SPER casper sleep dot com
[TS]
01:04:42
◼
►
talk show they don't have the this gets so confusing they've just got / talk
[TS]
01:04:48
◼
►
show casper sleep / talk show you came from here and you'll get 50 bucks
[TS]
01:04:55
◼
►
towards your mattress you'll save 50 bucks just by using a code really does
[TS]
01:05:00
◼
►
make sense to to get it right
[TS]
01:05:01
◼
►
/ talk show and get a new mattress shopping for a mattress you can lose
[TS]
01:05:08
◼
►
really are you sure they don't have the because its 404 words with that
[TS]
01:05:13
◼
►
well the thing I have here in front of my face just says casper sleep www did
[TS]
01:05:20
◼
►
you want you it does have done it does have that yeah well there you go
[TS]
01:05:27
◼
►
thing that Parker fosse's is here I check these ads may be what happened is
[TS]
01:05:34
◼
►
that after I bitched about it the last time that they didn't have the than they
[TS]
01:05:37
◼
►
had to do but then they got rid of the good now anyway thank God you know
[TS]
01:05:44
◼
►
saves you 50 bucks somebody yeah anybody and some embarrassing 404 is in and who
[TS]
01:05:50
◼
►
knows what happened so anyway it's casper dot com slash the show good for
[TS]
01:05:57
◼
►
them to put in a ton of money for that sorry we talked about people were
[TS]
01:06:03
◼
►
talking about Apple watch we could get into pricing I know I've written about
[TS]
01:06:09
◼
►
this I don't i mean you read about it and that was interesting enough i've
[TS]
01:06:13
◼
►
landed sort of we're gonna know in a week raised right I do I know a thing
[TS]
01:06:19
◼
►
about doing the shed the show before an event is fun because it's like the one
[TS]
01:06:22
◼
►
time are you can you can be completely wrong and just make stuff up and it's
[TS]
01:06:25
◼
►
like anything could happen but then it's like 68 everything we said is either
[TS]
01:06:31
◼
►
going to be completely wrong and we look like it or even if we were right it
[TS]
01:06:35
◼
►
doesn't matter because I mean the most interesting thing to me is seeing just
[TS]
01:06:43
◼
►
how big the ranges and you know they say they've only told us one thing that it's
[TS]
01:06:46
◼
►
349 very cheap and that to me means I figure there's like a slight chance it's
[TS]
01:06:53
◼
►
actually 299 what do you think
[TS]
01:06:55
◼
►
no you don't you don't think they come down from at no haven't done that before
[TS]
01:06:59
◼
►
I think I feel like there was a product where they had a pronounced a price and
[TS]
01:07:03
◼
►
then they dropped at fifty bucks I i mean it certainly is more possible than
[TS]
01:07:10
◼
►
that day they raised the price could be more than 3:49 to start right there's
[TS]
01:07:16
◼
►
going to be at least one model you can get for 349 for sure
[TS]
01:07:21
◼
►
299 as possible but I don't know that just feels it feels to me like a side
[TS]
01:07:26
◼
►
effect of the Tim Cook era of a boy is that they've they've really needed up on
[TS]
01:07:32
◼
►
things like that you know like like famously with the iPhone when they
[TS]
01:07:41
◼
►
announced it at Macworld in January 2007 it had some kind of high polymer plastic
[TS]
01:07:46
◼
►
touch screen right and then it was like right in May like where they like go
[TS]
01:07:52
◼
►
first and then like now state final shipping dates and stuff and they said
[TS]
01:07:55
◼
►
and by the way we've upgraded to display from plastic to this amazing glass from
[TS]
01:08:01
◼
►
from you know what the company Corning Corning and in in stories that have come
[TS]
01:08:08
◼
►
out in the years since it was clearly like you know you know that it was steve
[TS]
01:08:15
◼
►
was like god damnit know this is nicer so we're definitely doing it we're not
[TS]
01:08:18
◼
►
waiting a year with getting it in here now and that it's up to Tim Cook to like
[TS]
01:08:22
◼
►
somehow make this happen we're like I think the story was like they had to
[TS]
01:08:25
◼
►
find a factory they do like ramp the factory up to do it wasn't as if this
[TS]
01:08:29
◼
►
existed and was being made right it was it was crazy right it was a nobody was
[TS]
01:08:33
◼
►
really using it like corning invented Gorilla Glass years before but nobody
[TS]
01:08:37
◼
►
had really found a use for it and they just didn't know it was you know they
[TS]
01:08:41
◼
►
more or less needed them to like make more of it than it ever made before and
[TS]
01:08:45
◼
►
by the way the it's gotta happen in like the next four weeks so you're saying
[TS]
01:08:50
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that I don't think either yes stuff like that doesn't happen anymore I don't
[TS]
01:08:56
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I don't you know any part of it is that Jobs was clearly impetuous and I don't
[TS]
01:09:00
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think anybody would describe Tim Cook is impetuous and you know I just think that
[TS]
01:09:04
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you know just a little bit more orderly I feel like I've September Tim Cook knew
[TS]
01:09:10
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that they could sell this entry thing for 349 and you know marketing lies
[TS]
01:09:14
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whatever in however they decided that that looks good as the entry level price
[TS]
01:09:17
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I just don't see how that would change ok so we're starting at 3:49 yes 02
[TS]
01:09:22
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maybe only I don't care if it's you know exactly $9.99 or $12.99 whatever but I
[TS]
01:09:28
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think the the interesting thing to me is just the three price points of you know
[TS]
01:09:32
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the entry level and then just the street about to watch and the addition which i
[TS]
01:09:36
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think is I hate that that sucks as a to try and meet a home of the things that
[TS]
01:09:42
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the more I write about it the harder it is to never ceases being a mouthful to
[TS]
01:09:50
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people watch edition right because you I keep wanting to use additions to mean
[TS]
01:09:55
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what they call elections right yeah that's that's the word addition means or
[TS]
01:10:00
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often means you know a group of something right and so I find it very
[TS]
01:10:05
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awkward for that to be a model but whatever and combined with the fact and
[TS]
01:10:09
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I still to this date still not gotten used to the fact that the mid-priced or
[TS]
01:10:14
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mid-level the steel one is just called Apple watch I really wish that it was
[TS]
01:10:18
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the app you know that Apple watch sport watch steel appl watch addition I don't
[TS]
01:10:24
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call it something you know I'll give it give that one give that one some sort of
[TS]
01:10:28
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suffixes what they all have any right right there be like sports deal in
[TS]
01:10:32
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addition you know I kind of see why they didn't I might even say cause I can't
[TS]
01:10:37
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think of a good name I don't think steel is a great name I think you know it's
[TS]
01:10:41
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you know yeah it's maybe sounds a little masculine you know so I know you know
[TS]
01:10:53
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and regular regular sound stupid to just called up a large but it still makes it
[TS]
01:10:59
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very hard to write about because sometimes when you say Apple watch you
[TS]
01:11:02
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mean all of them you know like you're a bright
[TS]
01:11:05
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just runs on Apple doesn't matter which one you bought
[TS]
01:11:08
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but when you're shopping if you did buy an Apple ID you're buying a very
[TS]
01:11:13
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specific model you know you're buying the stainless steel very confusing
[TS]
01:11:18
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perhaps worrisome hundred and maybe a little worrisome that that they've you
[TS]
01:11:22
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know they're coming up with something that seems so can sometimes so hard to
[TS]
01:11:26
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talk about
[TS]
01:11:27
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well it's instinct as you were before we did before we started the show you step
[TS]
01:11:31
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in this image that somebody made it was based on pricing predictions you had
[TS]
01:11:34
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made a made this whole image and it was just you know here's all the prices and
[TS]
01:11:39
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I guess you said that got circulated as if this was a really great time I'll put
[TS]
01:11:43
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up I will absolutely positively Dave picture I put this in the senate and i
[TS]
01:11:49
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got a link in my my show note as we go it's a guy like anybody on a forum give
[TS]
01:11:55
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themselves a real name
[TS]
01:11:57
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jour wine is a Mac rumors forum member and last week he posted this image and
[TS]
01:12:06
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he has already raised very honest and straightforward about he wrote I made
[TS]
01:12:09
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►
this speculative to price list based in large part on Gruber's speculation colon
[TS]
01:12:15
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and then here's the image that he made but he he's using Apple photography of
[TS]
01:12:21
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the watches and he's set the names in the San Francisco fun and he's got the
[TS]
01:12:28
◼
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prices in Helvetica so it it's vaguely style or roughly styled in the format of
[TS]
01:12:35
◼
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Apple's marketing materials I could tell by looking at it right away that it's
[TS]
01:12:38
◼
►
not official it's the little things that are off about the the fonts but it's
[TS]
01:12:44
◼
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close enough that 95% of people can easily be convinced that this is from
[TS]
01:12:50
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Apple right and so that got circulated as if this had leaked out about right
[TS]
01:12:54
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has it all one big image and of course it hit Twitter and people stop
[TS]
01:12:58
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immediately especially when the sources something like forum post to MacRumors
[TS]
01:13:02
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and it's like spun out of control like incredibly fast like within 24 hours
[TS]
01:13:09
◼
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over the last weekend it went from did you see that there is a guy poster thing
[TS]
01:13:14
◼
►
in the MacRumors Forum to the poor kid some poor kid i download blog like by
[TS]
01:13:21
◼
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the next day had written these are the Apple watch prices where men had to
[TS]
01:13:26
◼
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retract it later retracted with horribly he's very contrite about it but you know
[TS]
01:13:32
◼
►
what is interesting about the whole thing I still get if you look at my
[TS]
01:13:36
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twitter stream by the way right now as we speak there's you won't have to go
[TS]
01:13:39
◼
►
more than twenty or thirty before you'll find somebody asking me what I think
[TS]
01:13:43
◼
►
about this leaked ICS which is based on your own predictions from like two weeks
[TS]
01:13:50
◼
►
earlier right but it's actually not I actually think that these prices are off
[TS]
01:13:54
◼
►
there's some things I think he he probably got right and he was very
[TS]
01:13:57
◼
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thoughtful about but I think once he got to pass a white sport is vastly
[TS]
01:14:02
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underestimate the prices what I thought was interesting about it was just how
[TS]
01:14:07
◼
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clunky the image was and it shows the public thing up but it shows there's
[TS]
01:14:13
◼
►
like 18 rows are there at least right right and it's showing you know here's
[TS]
01:14:20
◼
►
the intro sport here's this deal sport here's the main Apple watch here's the
[TS]
01:14:26
◼
►
Apple watching Space Gray are ever and he's got 12 pricing tiers ok and each
[TS]
01:14:32
◼
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one in two sizes 38 and 42 and earlier in the show that I think that I see
[TS]
01:14:39
◼
►
makes sense that I don't know about it the sport level I could see it like
[TS]
01:14:42
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maybe its port they're both just 349 and you just pick the size you want but then
[TS]
01:14:46
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I think once you go to stealing gold there there probably will be a small
[TS]
01:14:50
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►
difference in price right but it was interesting just because of how clunky
[TS]
01:14:55
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it actually is and you know we were talking about how he does talk about the
[TS]
01:14:58
◼
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different collections and I think it's I don't know it'll be interesting to see
[TS]
01:15:05
◼
►
just how this plays out because Apple has not really ever had anything at
[TS]
01:15:08
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least not recently there was this complex or this complicated than it is
[TS]
01:15:12
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like buying a lot i mean like when you go and buy you know watching a jewelry
[TS]
01:15:18
◼
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store it you know you can't just say I want
[TS]
01:15:20
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►
you know Rolex Explorer and I guess relics exposures I wonder there is just
[TS]
01:15:26
◼
►
one example the right point you know like a Rolex Submariner has all sorts of
[TS]
01:15:32
◼
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color choices just on the dial green dial black dial is the traditional on
[TS]
01:15:38
◼
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steel steel with gold all gold Patrick center and that there's all sorts of
[TS]
01:15:45
◼
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matrix is like that within the line of all the major watch brands where you
[TS]
01:15:51
◼
►
know certain watches come in all sorts of different styles colors and band
[TS]
01:15:56
◼
►
colors and stuff like that but it's absolutely nothing like any Apple
[TS]
01:15:59
◼
►
product before right and and you know Apple used to have these terrible matron
[TS]
01:16:04
◼
►
matrices of products you know the ten different models of performing back in
[TS]
01:16:08
◼
►
the early nineties and so on and then I think it's in my mind it sort of burned
[TS]
01:16:13
◼
►
in where Steve Jobs would have a great and they were just before items right
[TS]
01:16:18
◼
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right and it's you know good better best and only three items but
[TS]
01:16:23
◼
►
famously the vibe to me it was like a moment where I remember thinking like I
[TS]
01:16:29
◼
►
think that this guy is gonna do it i think is going to turn the company
[TS]
01:16:31
◼
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around is that that four-way matrix for it was laptop desktop pro-consumer and
[TS]
01:16:41
◼
►
that's the iBook PowerBook it's the iMac is the PowerMac rate yeah yeah that's
[TS]
01:16:46
◼
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really the 1 I'm thinking yeah it was brilliant and it in hindsight I think
[TS]
01:16:50
◼
►
it's so easy to underestimate the brilliance of that decision but it it
[TS]
01:16:54
◼
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cut all sorts you know cutting products out of a company is always painful
[TS]
01:16:57
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politically unless you're somebody like jobs doesn't give a shit about the
[TS]
01:17:00
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policy through you if your job was running the performance 700 line you
[TS]
01:17:05
◼
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know you know get with the program and none of the other computer company had a
[TS]
01:17:11
◼
►
lineup like that but I am even to this day if you go to like dell.com and try
[TS]
01:17:16
◼
►
to configure it's a nightmare trying to get so hard to even figure out like even
[TS]
01:17:21
◼
►
if you just know I want like the the maxed out you know I want the best
[TS]
01:17:25
◼
►
laptop I can get it so hard to figure it out
[TS]
01:17:27
◼
►
I that's this is nothing like that again that's not to say that if Steve Jobs or
[TS]
01:17:34
◼
►
so around they wouldn't be doing this who knows you know maybe you know he and
[TS]
01:17:37
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johnnie I've mapped out these watches you know five years ago and you know
[TS]
01:17:41
◼
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he'd be right on board watches are different you know there's no you know I
[TS]
01:17:45
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do you can't sell watches like you so PCs and laptops well well well they're
[TS]
01:17:52
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not they're not willing to try it right now they are there they're looking to
[TS]
01:17:55
◼
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try doing it the way you normally so watch as opposed to later they sell
[TS]
01:17:58
◼
►
phones and computers yeah I guess you're right I shouldn't say you can't I should
[TS]
01:18:02
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►
say it doesn't Apple apparently doesn't think that they can or should well and
[TS]
01:18:07
◼
►
so the interesting thing to me as I I was an Apple store what about a week ago
[TS]
01:18:10
◼
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and I they haven't shown how the stores are gonna change but they're clearly
[TS]
01:18:16
◼
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gonna have to change I think that's something that everyone will see in the
[TS]
01:18:20
◼
►
near future and that to me is is more interesting than expected in the prices
[TS]
01:18:24
◼
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you know you've been in a store recently read a couple times yeah what are they
[TS]
01:18:28
◼
►
gonna do I don't know I mean even said in the new yorker story on johnnie high
[TS]
01:18:34
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profile they even mention that one of the things he's got going on is that
[TS]
01:18:38
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►
he's leaving a redesign of the state's sounds to me like from was sort of an
[TS]
01:18:43
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offhand remark in you know that the article was so long that it's easy to
[TS]
01:18:48
◼
►
just throw something off but it it seems like a huge undertaking that they're
[TS]
01:18:53
◼
►
going to redesign all of the stores you know he's working hand-in-hand with
[TS]
01:18:56
◼
►
Angela Ahrendts on that right
[TS]
01:18:59
◼
►
partly for the watch for sure I'm sure I'm guessing partly just to build for
[TS]
01:19:04
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►
the future who knows what they're gonna do next
[TS]
01:19:06
◼
►
you know but I have no idea what they're going to do my best guess at this point
[TS]
01:19:11
◼
►
is that there's nowhere near enough time for them to renovate even if it's not a
[TS]
01:19:15
◼
►
total redesign of every store even if it's some kind of we're going to
[TS]
01:19:18
◼
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renovate the where the Genius Bar used to be or something you know we're going
[TS]
01:19:22
◼
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to get rid of all the you know take this take the spot in the stores where they
[TS]
01:19:27
◼
►
used to sell gift cards and as I guess if you want to give cardin now you just
[TS]
01:19:30
◼
►
talk to somebody and will use that space to sell the watches
[TS]
01:19:35
◼
►
I don't think I don't think the vast majority of stores are going to have the
[TS]
01:19:39
◼
►
additional models I think that at least to start out my best guess is bad enough
[TS]
01:19:44
◼
►
time like it's already March 2nd if they don't ship until April 30 which would be
[TS]
01:19:50
◼
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that like an animal
[TS]
01:19:51
◼
►
given at the event is on March 9th I'm kind of thinking they're going to ship
[TS]
01:19:55
◼
►
in early April right but you know that the longest period of time they have
[TS]
01:20:00
◼
►
between right and there's no way that they could do that across however many
[TS]
01:20:05
◼
►
hundred stores that so do you think it's like three or four stars nasa do you
[TS]
01:20:08
◼
►
think the edition models will be something that you go to new york city
[TS]
01:20:12
◼
►
or LA or you know to start and certainly San Francisco you know whatever where
[TS]
01:20:20
◼
►
everybody major cities yeah well maybe that all the stores that are like
[TS]
01:20:24
◼
►
landmarks ok you know there's I don't know what I don't quite think that they
[TS]
01:20:29
◼
►
have like a tier of those stores you know your name for it but you know the
[TS]
01:20:34
◼
►
ones like in London that Tim Cook was just at this weekend on the ones that
[TS]
01:20:38
◼
►
look architecturally interesting and it and that it should be bigger that
[TS]
01:20:42
◼
►
they'll have you know a separate little salon you know where you'll by the
[TS]
01:20:48
◼
►
addition models I think I you know and I think they could they could even start
[TS]
01:20:52
◼
►
in just say it's only in three cities starting new york you know Los Angeles
[TS]
01:20:56
◼
►
and San Francisco and then slowly roll that out over time right
[TS]
01:21:02
◼
►
yeah I don't know it's to me that's that's a very interesting aspect of it
[TS]
01:21:07
◼
►
that you know not a lot of people will consider and then maybe doesn't really
[TS]
01:21:10
◼
►
matter that much but this is it's not it's not change in the company's a way
[TS]
01:21:13
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that the iPad change the company because that was changing a much more than the
[TS]
01:21:17
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►
iPad or iPhone change the company because those are still computing
[TS]
01:21:21
◼
►
devices that are sold the way computing by Sir sold and the watch clearly is not
[TS]
01:21:26
◼
►
going to be sold that right and then there's so many different ways where
[TS]
01:21:30
◼
►
it's like you can't have it both ways like if you're going to say we're going
[TS]
01:21:34
◼
►
and I really do believe that this is true that these are $10,000 watches
[TS]
01:21:39
◼
►
maybe you know if
[TS]
01:21:40
◼
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again if I'm right there that they sell gold link band $20,000 watches and
[TS]
01:21:47
◼
►
that's totally reasonable given the price of fine watches and solid gold
[TS]
01:21:52
◼
►
bracelets in the market today but you can't have those things are being sold
[TS]
01:21:59
◼
►
by kids wearing jeans and t-shirts right who who like their next the next thing
[TS]
01:22:06
◼
►
that they're doing is scanning somebody's Hello Kitty iPhone case by
[TS]
01:22:16
◼
►
Hello Kitty iPhone case ok thank you here you go to a receipt no I'm buying a
[TS]
01:22:22
◼
►
$15,000 watch ok here you go
[TS]
01:22:25
◼
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said last week do you think they're gonna let you do the walk out and walk
[TS]
01:22:32
◼
►
out the door
[TS]
01:22:32
◼
►
imagine how hard you get tackle I know walk out of the store with the self paid
[TS]
01:22:39
◼
►
$15,000 I didn't get to have him on the shelf just an overall case grab it you
[TS]
01:22:47
◼
►
flash your receipt you're good to know I i dont know I'm having so much fun with
[TS]
01:22:52
◼
►
this watch things and again it's not even because I know I want and I can't
[TS]
01:22:56
◼
►
wait to get it cause I don't even know I'm so so many questions about what I
[TS]
01:23:00
◼
►
would find useful I just find it useful lake as somebody who's professionally
[TS]
01:23:04
◼
►
paid to write about the company there are so many things we know and enter
[TS]
01:23:09
◼
►
don't seem to be good answers for it they're just does not seem to be a good
[TS]
01:23:12
◼
►
answer for how do you sell a $10,000 gold watch in the Apple Store like I
[TS]
01:23:19
◼
►
said a multi-week I know in the Philly store we have an upstairs thats not
[TS]
01:23:23
◼
►
retail you can wander up there and take the business center and they have
[TS]
01:23:26
◼
►
classes and stuff like that and I could see them apportioning you know like like
[TS]
01:23:32
◼
►
if you go into by the addition you would be taken up there but even then even if
[TS]
01:23:36
◼
►
if you get escorted to a quiet salon type experience and get you know
[TS]
01:23:41
◼
►
concierge level of of sales water
[TS]
01:23:45
◼
►
cucumber hoddur
[TS]
01:23:47
◼
►
and maybe a glass of bubbly and you get to try these watches on while sitting
[TS]
01:23:52
◼
►
you know whatever I still don't see how you go from the front of the store to
[TS]
01:23:56
◼
►
where you tell somebody you know that you're here for right against some you
[TS]
01:24:01
◼
►
know that's my big irritation with Apple stores in general is that it sometimes
[TS]
01:24:05
◼
►
it's so hard to get somebody's attention like if you know exactly what you want
[TS]
01:24:09
◼
►
to get right now I got Jonas a MacBook for Christmas and I knew I know exactly
[TS]
01:24:21
◼
►
where I wanted to get and it's like you know what don't take too long and you
[TS]
01:24:25
◼
►
know I have to say is given and it was the holiday season and everything it
[TS]
01:24:28
◼
►
didn't take too long but it seemed to take a little bit too long given that I
[TS]
01:24:31
◼
►
knew exactly what I wanted when I step foot in the door right yeah yeah and now
[TS]
01:24:37
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►
they're adding a whole separate section most likely right like if you walk into
[TS]
01:24:41
◼
►
Tiffany to buy some fine jewelry you know there's no donny has no loud crowds
[TS]
01:24:48
◼
►
no you don't kid sitting on ground balls playing bugs life or right and it's you
[TS]
01:24:55
◼
►
know and who knows maybe if it's like Christmas or whatever maybe you might
[TS]
01:25:00
◼
►
have to wait before a sales person will will come agreeable once the first
[TS]
01:25:05
◼
►
salesperson who greets you is going to be able to handle your request whether
[TS]
01:25:09
◼
►
it's for $150 pendant or whether it's for $15,000 pendant right it's like
[TS]
01:25:16
◼
►
whatever it is that you're there to buy it if any that your sales rep is going
[TS]
01:25:19
◼
►
to make you feel you know comfortable you know like you're in the right place
[TS]
01:25:23
◼
►
right side just don't get it with that I think the more I think I wrote about
[TS]
01:25:30
◼
►
this last night the more I look at the band's the more I think that there's
[TS]
01:25:33
◼
►
gonna be wide variation in pricing based on the band I'm convinced of it and I
[TS]
01:25:40
◼
►
think it's sort of how they fill in the gaps like if you look at think if you
[TS]
01:25:43
◼
►
look and I just high for months I just thinking well three main price points
[TS]
01:25:47
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►
you know 349 transport
[TS]
01:25:50
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something maybe a thousand for the steel and 5,000 for colder whatever I think
[TS]
01:25:54
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that within each collection of making sure it is the right word within its
[TS]
01:25:59
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collection is gonna be I think not startlingly baby but very wide variety
[TS]
01:26:06
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like I could see the still yeah I could see the steel one like starting it like
[TS]
01:26:12
◼
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$700 with the rubber band what they call a poly urethane was the famous their
[TS]
01:26:18
◼
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fancy word for rubber band
[TS]
01:26:20
◼
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fluoro elastomer I would not have come up with that black loro last summer so I
[TS]
01:26:32
◼
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could see that starting at let's say seven hundred which should be double the
[TS]
01:26:35
◼
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price of the sport watch which to me is like a reasonable like increment to go
[TS]
01:26:39
◼
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from aluminum steel double but then I would think like the ones with the
[TS]
01:26:46
◼
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leather band would be a couple hundred bucks more now and I could see like the
[TS]
01:26:49
◼
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the metalink band one being like $1500 or even $2,000 and I know everybody
[TS]
01:26:55
◼
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else's like nobody else is thinking that for this deal one but I I could see them
[TS]
01:26:59
◼
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doing it I read I just reread it before we started the show on an Apple watches
[TS]
01:27:05
◼
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page go to apple.com / watch / Apple / watch now this is probably gonna change
[TS]
01:27:11
◼
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next week so you you know go check it out before you know I'm guessing the
[TS]
01:27:15
◼
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website will be redone after it released but if he's their description for the
[TS]
01:27:20
◼
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link bracelet this is true steel watches is a tradition this is still watch
[TS]
01:27:26
◼
►
crafted from the same 316 L stainless steel alloy is the case the link
[TS]
01:27:30
◼
►
bracelet has more than 100 components the machining process is so precise it
[TS]
01:27:36
◼
►
takes nearly nine hours cut the links for a single band in part that's because
[TS]
01:27:41
◼
►
they aren't simply a uniform size but suddenly increase in wet as they
[TS]
01:27:46
◼
►
approached the case once assemble the links are brushed by hand to ensure that
[TS]
01:27:52
◼
►
the texture follows the contours of the design
[TS]
01:27:55
◼
►
the custom butterfly closure fold neatly within the bracelet and several links
[TS]
01:28:00
◼
►
feature a simple release button so you can add and remove links without any
[TS]
01:28:03
◼
►
special tools available in stainless steel and black stainless steel if it
[TS]
01:28:08
◼
►
takes nine hours for that one and then after its assembled it polished by hand
[TS]
01:28:14
◼
►
that that's not going to be like $150 extra like I i serious I'm not
[TS]
01:28:20
◼
►
exaggerating like that that might be like a $1,500 bracelet like it might
[TS]
01:28:25
◼
►
mean that the watch that comes with that places is $2,000 I mean really meh
[TS]
01:28:32
◼
►
description it certainly sounds more much more expensive than I think what
[TS]
01:28:37
◼
►
people are anticipating right it's at first like the way they showed it at the
[TS]
01:28:41
◼
►
event in September it's like you can get a bracelet that matches your taste you
[TS]
01:28:46
◼
►
know maybe I like I've had over the years I've had many watches with like a
[TS]
01:28:50
◼
►
rubber plastic strap I find them to be very comfortable I think I always feel
[TS]
01:28:54
◼
►
like you can get them nice and tight and then they have a little bit of give
[TS]
01:28:58
◼
►
I think the 40 elastomer band is gonna be great but they made it seem as though
[TS]
01:29:04
◼
►
it's like pick the one that matches your style and you know maybe everybody
[TS]
01:29:08
◼
►
thought well maybe this the link bracelet cost a little bit more but I if
[TS]
01:29:12
◼
►
you think about it if you just start with the assumption that it's going to
[TS]
01:29:15
◼
►
cost a lot more that description makes a lot more sense
[TS]
01:29:19
◼
►
nine hours to cut the Linksys or lucky I'll tell you what they're saying you
[TS]
01:29:26
◼
►
know that's because they changed with slightly maybe they could just make him
[TS]
01:29:29
◼
►
the same way as well or about four hours
[TS]
01:29:33
◼
►
well why couldn't you have one machine that cuts the first lens one machine you
[TS]
01:29:36
◼
►
know right it actually sits seems kinda crazy takes nine hours you know but I
[TS]
01:29:45
◼
►
have no reason to doubt them but they're certainly seem to be setting it up it
[TS]
01:29:47
◼
►
that to me sounds a description of a $1,500 bracelet an expensive piece of
[TS]
01:29:52
◼
►
watchband yeah right
[TS]
01:29:57
◼
►
the thing that's so interesting to me is that all of these
[TS]
01:29:57
◼
►
the thing that's so interesting to me is that all of these
[TS]
01:30:00
◼
►
watches are the same you like the gold at whatever cost whether it's only 1500
[TS]
01:30:05
◼
►
bucks or whether it's fifteen thousand bucks it still be exact same device as
[TS]
01:30:09
◼
►
the watch that you're gonna get for 349 bucks and that's nuts
[TS]
01:30:15
◼
►
well but there is precedent for that in some president not scaling all the way
[TS]
01:30:23
◼
►
down to 349 but that's you know like if you buy a Rolex Submariner stainless
[TS]
01:30:28
◼
►
steel in the fashion world there's huge president right or error like handbags
[TS]
01:30:33
◼
►
right that there you know there might be to louis vuitton bags but one is made
[TS]
01:30:38
◼
►
out of you know I don't know some kind of special rare leather and the other
[TS]
01:30:43
◼
►
one is right out of the regular leather and it's you know $5,000 different and
[TS]
01:30:48
◼
►
its exact same back same dimensions same pocket same zippers everything's the
[TS]
01:30:52
◼
►
same except one is made out of a different kind of leather and it cost
[TS]
01:30:56
◼
►
$5,000 you know but in terms of technology what has he done besides the
[TS]
01:31:02
◼
►
outlier like what's the virtue is the one that makes a case for your phone
[TS]
01:31:07
◼
►
that makes it work like 12 not a case it is a phone but it's the whole phone
[TS]
01:31:10
◼
►
right about it well but the value and it is all in the case rate the case of the
[TS]
01:31:16
◼
►
phone the cases are attacking others they also offer a concierge service
[TS]
01:31:22
◼
►
where there's like a special button on the phone and then it just hit this
[TS]
01:31:25
◼
►
button and then you get a virtue person who will be like yeah you're like you
[TS]
01:31:32
◼
►
know I want to go to an Italian restaurant tonight
[TS]
01:31:34
◼
►
well but I mean besides these outliers in terms of selling technology that I
[TS]
01:31:40
◼
►
don't think there's never been anything like no no he cannot think of it as a
[TS]
01:31:44
◼
►
technology program really kid doesn't make any sense
[TS]
01:31:47
◼
►
well but I think I think that's completely true but I think the $349 one
[TS]
01:31:53
◼
►
as a technology product is very interesting yeah so it's it's almost
[TS]
01:31:57
◼
►
like they're selling you know an apple watch for 349 box watch or whatever and
[TS]
01:32:03
◼
►
then there are also entering the fashion world with this you know all these bands
[TS]
01:32:07
◼
►
and all these different cases and it's it's two completely different mark
[TS]
01:32:12
◼
►
yeah absolutely it's it also I remember that day of the event the very day of
[TS]
01:32:21
◼
►
the event back in September I met Michael lopp and San Francisco after he
[TS]
01:32:28
◼
►
got out of work at five and we got a drink and the first thing he said and
[TS]
01:32:34
◼
►
another so stuart is that it it it seems as though they're launching this product
[TS]
01:32:39
◼
►
three years and you know that the wearable way to do it would have been
[TS]
01:32:43
◼
►
the first one here's the here's a polite to one size one color one style as a
[TS]
01:32:48
◼
►
white band here's what it does and then the next year they fix it and make it
[TS]
01:32:53
◼
►
whatever and then maybe in the third year they say ok this has been great
[TS]
01:32:57
◼
►
with great success now you get in steel you getting gold at root hairs all these
[TS]
01:33:02
◼
►
other leather bands right this is fully formed in terms of it and just make the
[TS]
01:33:07
◼
►
watch and then just make the walk in three different cases they made all
[TS]
01:33:10
◼
►
these bands and they've they've done every eight they've they've really fine
[TS]
01:33:14
◼
►
tuned every aspect of it yeah definitely and I think I think that they're going
[TS]
01:33:18
◼
►
to cover a credible gamut of price points I think that you know and I did
[TS]
01:33:23
◼
►
you know I think ninety 90 some percent this is a rather than we do the wall
[TS]
01:33:27
◼
►
street journal had this goofy story two weeks ago about some sources in the
[TS]
01:33:32
◼
►
supply chain said that they expect to sell like 50% sport and 33% steel and
[TS]
01:33:39
◼
►
16% gold that's that's crazy I know more I think about the more I think that
[TS]
01:33:44
◼
►
whoever told them that was just screwing with ya just told his grown because
[TS]
01:33:50
◼
►
there is no way unless it possible that I'm completely wrong could be that I'm
[TS]
01:33:54
◼
►
completely wrong and the gold one is only gonna cost I don't know $1,500 or
[TS]
01:33:59
◼
►
something that you know far more you know in line with 3:49 price if I'm
[TS]
01:34:06
◼
►
right though that it's even if only right that at five thousand let alone
[TS]
01:34:09
◼
►
ten thousand to start there's no way that 16% of the ones they sell their not
[TS]
01:34:13
◼
►
gonna sell a million
[TS]
01:34:14
◼
►
on its crazy town right I mean like Rolex only sells products in a very
[TS]
01:34:22
◼
►
secretive company but the best that anybody can tell is the role Excel
[TS]
01:34:25
◼
►
somewhere around 600,000 watches here there's some weird thing where they do
[TS]
01:34:31
◼
►
they they they have to submit them to the Swiss some Swiss government agency
[TS]
01:34:36
◼
►
that's officially logical society that's like it's called COSC certification and
[TS]
01:34:42
◼
►
I could that may be one of those seasons already a certification but it
[TS]
01:34:46
◼
►
officially certified chronometer that the government agency does certain
[TS]
01:34:50
◼
►
testing that's probably less rigorous than what relax themselves but let some
[TS]
01:34:54
◼
►
say it's an officially certified chronometer and that because it's a good
[TS]
01:34:57
◼
►
government thing the numbers come out and it's something like Rolex certifies
[TS]
01:35:01
◼
►
800,000 watches a year or at least they didn't 2012 but that they might only
[TS]
01:35:06
◼
►
sell six hundred thousand of them I guess you don't get to watch certified
[TS]
01:35:10
◼
►
you get the movement certified
[TS]
01:35:12
◼
►
ok you know some of those might be for repairs or who knows but they're such as
[TS]
01:35:16
◼
►
they're they're almost Apple like in their secrecy and maybe it's just
[TS]
01:35:19
◼
►
purposeful mister mister action yet but it could be that there are no extras for
[TS]
01:35:24
◼
►
repairs or whatever but and at the very least that long long way of saying
[TS]
01:35:28
◼
►
that's just a baseline for what in the world premiere luxury watchmaker cells
[TS]
01:35:34
◼
►
in here six hundred miles it's almost a ceiling I mean that Apple can't sell
[TS]
01:35:38
◼
►
more or but it's it's a likely ceiling right and a lot of Rolex watches do not
[TS]
01:35:42
◼
►
cost more than $10,000 I'm taming a lot of them do but I think by volume in a
[TS]
01:35:47
◼
►
lot of himself so if the addition starts at ten thousand dollars which I really
[TS]
01:35:51
◼
►
do think it does the idea that they would sell one million of them a quarter
[TS]
01:35:55
◼
►
first year it's just does not compute I mean in this is I think I don't think
[TS]
01:36:02
◼
►
anybody would accuse me of being a pessimist on Apple in a future Apple
[TS]
01:36:08
◼
►
product success in all possibilities but I'm just saying that in terms of you
[TS]
01:36:13
◼
►
know just
[TS]
01:36:14
◼
►
how the world seems to work in terms of people who spend that kind of money on
[TS]
01:36:18
◼
►
on jewelry it just seems out of scale so I think the wall street journal is not a
[TS]
01:36:23
◼
►
good decision is gonna be like I think the company could meet one of making
[TS]
01:36:27
◼
►
tons of money on them even if only like one percent of the watches sold are the
[TS]
01:36:31
◼
►
additional and if they're 15,000 on average thats tons of money right it's
[TS]
01:36:36
◼
►
thirty or forty times each one of them is 30 or 40 times more expensive than
[TS]
01:36:40
◼
►
its partition but has no way it's going to be that I don't think I think the
[TS]
01:36:45
◼
►
vast majority of people are gonna come in and buy a sport as though you know
[TS]
01:36:49
◼
►
like buying an iPad iPod you know 349 bucks right the market for the higher
[TS]
01:36:57
◼
►
and the highest end ones is certainly going to be very small compared to the
[TS]
01:37:01
◼
►
market for consumer price watching yeah you know it's weird psychological things
[TS]
01:37:10
◼
►
to it to where it's like if they only had the one if they did what seemingly
[TS]
01:37:15
◼
►
would be the more obvious route and just said here is the first album watch its
[TS]
01:37:18
◼
►
$349 it comes in these colors that's it and maybe you know maybe do the 38 and
[TS]
01:37:24
◼
►
42 millimeters size thing because there is sort of they're not calling it mens
[TS]
01:37:28
◼
►
and ladies but clearly there's a sort of men's and ladies' divide on average
[TS]
01:37:32
◼
►
resize if they did that you know there'd be so many people who would say WOW 39
[TS]
01:37:39
◼
►
49 bucks for a watch you know going by Fossil watch it you know $75 or whatever
[TS]
01:37:44
◼
►
there is that psychological thing or even if you don't even count the
[TS]
01:37:48
◼
►
addition if you just look at the stainless steel if it's right next to
[TS]
01:37:53
◼
►
$1,000 wipes 349 looks a lot better
[TS]
01:37:56
◼
►
yeah so I don't I think all of that goes into the strategy that they have here
[TS]
01:38:01
◼
►
you know that if they want to sell a gazillion $349 aluminum Apple watches
[TS]
01:38:08
◼
►
that it helps them to do that by having these seemingly inexplicably more
[TS]
01:38:14
◼
►
expensive if you think of them as little risk computers right next to them well
[TS]
01:38:19
◼
►
and especially because they never break break down their sales based on model
[TS]
01:38:23
◼
►
right so
[TS]
01:38:25
◼
►
quarter in or you know year and making say we sold over 10 million watches and
[TS]
01:38:31
◼
►
if only a thousand of them are the edition watches no one's ever gonna know
[TS]
01:38:34
◼
►
yeah and it'll get a break out the earnings based on I guess you could
[TS]
01:38:41
◼
►
maybe calculates get it that way now but they've also said though that they've
[TS]
01:38:45
◼
►
even said in advance so that nobody is disappointed that they're gonna be less
[TS]
01:38:49
◼
►
transparent about the watch they're not even gonna put the watch as a separate
[TS]
01:38:52
◼
►
item they're not gonna say they're not even gonna say we sold five million
[TS]
01:38:55
◼
►
watches they're gonna they've they've created this new other category and
[TS]
01:39:01
◼
►
watch revenue will go in there it's going to be very very difficult for
[TS]
01:39:05
◼
►
outsiders to bigger and yeah and you know it to his credit in Krogers very
[TS]
01:39:10
◼
►
clear about it you know for the obvious reasons competitive you know we don't
[TS]
01:39:14
◼
►
want we don't want our competitors to know the breakdown last month I do and
[TS]
01:39:20
◼
►
it's our good friends at cover however you've ever heard of them the best way
[TS]
01:39:25
◼
►
to manage domain names I have heard when you want to secure a great domain name
[TS]
01:39:30
◼
►
you go to however they have great tools see you type in whatever you great idea
[TS]
01:39:35
◼
►
dot com is you know what guess what the dot-com is probably taken they've got
[TS]
01:39:38
◼
►
cool but maybe it's not that isn't you're done you can do it but they've
[TS]
01:39:42
◼
►
got some cool features that will help you find either an alternate top-level
[TS]
01:39:47
◼
►
domain other than that calm or some other variation or spin on you know the
[TS]
01:39:53
◼
►
words that you're looking to use to make it work with a.com great great tools it
[TS]
01:39:59
◼
►
could not be
[TS]
01:40:01
◼
►
I don't see how there's any hassle or fortune that's left for them to remove
[TS]
01:40:05
◼
►
from the process like it's it's easy and simple as it can get
[TS]
01:40:09
◼
►
I don't see how they could get any better in less than five minutes you
[TS]
01:40:13
◼
►
will be able to find the domain name you want and get it up and running you just
[TS]
01:40:17
◼
►
search for keywords they'll show you the best options and you go from there
[TS]
01:40:22
◼
►
super clean and simple you not to mess around with any kind of complicated
[TS]
01:40:25
◼
►
interface I was mentioned but if you've ever register domain names before and
[TS]
01:40:30
◼
►
I've been registering domain names since
[TS]
01:40:33
◼
►
aspirin was invented in 1853 it notoriously these are the worst websites
[TS]
01:40:40
◼
►
in the world there it all SEO junk it is all crazy up cells and just could not be
[TS]
01:40:48
◼
►
a worse experience they're always trying to deal with this check box is that a
[TS]
01:40:51
◼
►
check like I'm check if you don't want to not have domain privacy security
[TS]
01:40:59
◼
►
added to your account what I don't know what that means and doesn't have any of
[TS]
01:41:03
◼
►
that crap no up selling just straightforward up front pricing great
[TS]
01:41:09
◼
►
deal great interface
[TS]
01:41:11
◼
►
have to upgrade for things that should be included for free like who is privacy
[TS]
01:41:17
◼
►
is privacy is a big who is privacy is a big one of course you one who is privacy
[TS]
01:41:21
◼
►
if you don't have his privacy you're going to get terrible spam phone calls
[TS]
01:41:25
◼
►
non-stop from back in the day before there was a whois privacy of course you
[TS]
01:41:31
◼
►
want well almost every other domain registrar makes you pay extra for it
[TS]
01:41:35
◼
►
well it's just baked into the price of being over customer and I haven't even
[TS]
01:41:40
◼
►
mentioned the most amazing thing about cover which is that they offer free
[TS]
01:41:45
◼
►
valet transfer service she skipped the house what you've got domains and other
[TS]
01:41:51
◼
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lesser registrars now go sign up for Harbor then use their free Valley
[TS]
01:41:57
◼
►
transfer service you give the kind competent trustworthy people at however
[TS]
01:42:04
◼
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you give them that information you know your login information for your other
[TS]
01:42:07
◼
►
domain registrars tell them you want to move your domains to hover and they just
[TS]
01:42:14
◼
►
go take care and they make sure all the DNS is set right they go through
[TS]
01:42:19
◼
►
whatever hoops the other registrars gonna make you'd go through to transfer
[TS]
01:42:23
◼
►
a domain they do it and that's all they do is transfer domain so it's like you
[TS]
01:42:28
◼
►
know how go years without transferring it to me and i dont have to do it
[TS]
01:42:31
◼
►
this is all the people that have her do let the experts to it it's a could not
[TS]
01:42:35
◼
►
be easier sounds too good to be true because they do it for free but they do
[TS]
01:42:38
◼
►
downtown it you just go there believe me you have demands some crappy registry
[TS]
01:42:43
◼
►
sign up recovered let them move him over and boom you have to worry about it I
[TS]
01:42:51
◼
►
have no idea what the coupon code is forever
[TS]
01:42:55
◼
►
no actually I do they give me a new one every time and today's coupon code for
[TS]
01:43:02
◼
►
this show is all one word spring training
[TS]
01:43:07
◼
►
type that in spring training baseball they're they're making a baseball
[TS]
01:43:11
◼
►
Reference here on the talk show go to Harvard dot com and use this code spring
[TS]
01:43:16
◼
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training at checkout and a they'll know you came from the show and that's always
[TS]
01:43:21
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appreciated that's why you know it sponsors let her keep coming back and
[TS]
01:43:25
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keep supporting the show
[TS]
01:43:26
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be you get something to you will save 10% off your first purchase just by
[TS]
01:43:31
◼
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using a code so you spring training at her dot com use their Valley transfer
[TS]
01:43:37
◼
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service get all your demands over a number and then you'll you'll email me
[TS]
01:43:40
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he'll say thank you thank you thank you for introducing me to cover my demands
[TS]
01:43:45
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are in better hands to my texts over I was surprised for them
[TS]
01:43:52
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well I'll tell you about it later after the show
[TS]
01:43:57
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well before the end of the show before the end of the show I won't make you
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01:44:01
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wait long
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01:44:02
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alright excited about spring training too cold to be thinking about it seems
[TS]
01:44:08
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impossible I know and I know I'm not trying to complain to you cuz Phillies
[TS]
01:44:12
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had a bad weather
[TS]
01:44:13
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boston has had like a pic like the worst winter in the history of bedwetters like
[TS]
01:44:18
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so at this point at this point we are I just thought about three and a half
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inches off of the all-time snowiest winter on record and it's only the
[TS]
01:44:29
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beginning of March well but so at this point I'm rooting for just a little bit
[TS]
01:44:32
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more snow like we're at like a hundred and four inches and the record is like a
[TS]
01:44:36
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hundred and seven and a half inches or something I want to have lived through
[TS]
01:44:39
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the snowiest winter ball time I don't want any BS second
[TS]
01:44:43
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place so it's been terrible for like a month and a half at this point it might
[TS]
01:44:48
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as well be a little
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01:44:49
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terrible for a little bit longer and then I'll have something to you know put
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01:44:53
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on my resume
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01:44:53
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especially since you can get there with you don't even need like a bad snowstorm
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01:44:59
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i mean i no worries for a couple days will be set
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01:45:02
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yeah I mean you guys you know at this point 34 inches of snow you guys men
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01:45:07
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that they may not even put on TV they may not even now we talkin feet now and
[TS]
01:45:11
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it's it's been crazy so yeah I'm not thinking about III the Red Sox I get
[TS]
01:45:18
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emails from them and I i've been getting the information they really paying
[TS]
01:45:22
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attention to it but I don't really get into the spring training baseball season
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01:45:26
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is long enough about the kid from cuba that they signed out a nineteen year old
[TS]
01:45:30
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that they paid god only knows how much money 463 million or something like that
[TS]
01:45:34
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yeah I don't know what do you think
[TS]
01:45:35
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Yankee fans Yankee fans are starting to get antsy because we've gone gone five
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01:45:44
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years without a World Series and that's right around that's when the Yankee fans
[TS]
01:45:48
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start losing their shit and you know it's you know that's my hobby that's my
[TS]
01:45:54
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you know my my you know I like to do to watch the Yankees and I know that but
[TS]
01:45:58
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one little rough similarity between the Yankees and Apple is this crazy figure
[TS]
01:46:07
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you know who who is now dead who haunts the organization the Yankees had george
[TS]
01:46:12
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steinbrenner Apple as Steve Jobs and so you run into the you know exactly like
[TS]
01:46:18
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this never would have happened if Steve Jobs you run into this never would have
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01:46:21
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happened with George Steinbrenner and kids running the team which is really
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01:46:24
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sort of his kid his kids how and Hank
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01:46:28
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aren't you know i i think they're doing an ok job I think it's too it's it's too
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01:46:33
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short of period time yeah you gotta its gonna have to give him ten fifteen years
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01:46:38
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before we really decide whether they're they're up to snuff is owners but with
[TS]
01:46:44
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this was a kid's name from cuba con men kato or something you know and so many
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01:46:52
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of these recent players coming out of cuba have been so good there's clearly
[TS]
01:46:56
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so much crazy talent athletic baseball players coming out of cuba is a ton of
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01:47:03
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money for a kid is nobody has seen play i mean I'm not saying I would have been
[TS]
01:47:08
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shocked if the Yankees setup but the Red Sox but I don't think it's crazy that
[TS]
01:47:11
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they didn't you know but a lot of George's Georges rolling over in his
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01:47:16
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grave that he did that and that be in particular if he had been on the fence
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01:47:21
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there's no way he would let the kids go to the Red Sox right-hander there might
[TS]
01:47:26
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be some truth to that you know that caused george to the thing is is that
[TS]
01:47:30
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George Steinbrenner made some moves that everybody agrees we're terrible that he
[TS]
01:47:34
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would you know insist on paying big bucks for like an aging slugger and
[TS]
01:47:38
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everybody in the organization like would be on the record you know that we're not
[TS]
01:47:42
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on the record but like you know anonymous sources within the Yankees
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01:47:47
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organization said the nobody nobody but George wanted this guy but he overruled
[TS]
01:47:51
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everybody and got him anyway and at this point Yankee fans are like they miss
[TS]
01:47:57
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that guy they want they want the Yankees to make terrible mistakes and just spend
[TS]
01:48:01
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money on everybody that they should have at least interesting right and that
[TS]
01:48:07
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ultimately they at least they want if the Yankees aren't going to win the at
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01:48:11
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least one to be hemorrhaging cash as they do at least then they've done as
[TS]
01:48:17
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much as they can get their burning money should we do we spent a billion dollars
[TS]
01:48:23
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and we still lost whereas now it's it's it's trying to frustrate people that
[TS]
01:48:27
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they're not that they're not just shooting money at the problem right
[TS]
01:48:31
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and the apt we go we've got Alex Rodriguez back on the team that's a
[TS]
01:48:38
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that's a treat for the rest of us I'll tell you that much
[TS]
01:48:42
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2020 think he's gonna wind up this year I think it is either going to be my
[TS]
01:48:49
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guess is it's going to be binary he's either going to be a complete bust and
[TS]
01:48:55
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unable to play and doesn't you know is off the dugout after they cut him and
[TS]
01:49:00
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just paying the 60 $1,000,000 or he's actually gonna be okay I think he may be
[TS]
01:49:06
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ahead like 270 20 home runs 80 RBIs as as da each of the last was gonna say you
[TS]
01:49:13
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think he gets third base back no I don't think so it doesn't it sounds the Aggies
[TS]
01:49:18
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are prepared for him to BDH I got a chance to play third base but you know
[TS]
01:49:24
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they spend a surprising amount of money in Chase Headley yeah exactly and you
[TS]
01:49:28
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know clearly with the idea that they're going to need him at third base I mean
[TS]
01:49:31
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if if a-rod can do it I guess he well but I don't nobody really seems to be
[TS]
01:49:34
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expecting and they're also giving away in florida the given a lot of reps at
[TS]
01:49:39
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first base which which i think is as much about what we've got to do
[TS]
01:49:44
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something with them and I think it's also like a sort of sad statement about
[TS]
01:49:49
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what they expected on Mark Teixeira's durability you know that they're already
[TS]
01:49:53
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planning somebody's gonna somebody else is going to play some first while tight
[TS]
01:49:58
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I think the debate they signed him for ten years and then they re-signed to
[TS]
01:50:02
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pretend years like four years into the contract is that right
[TS]
01:50:05
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it's a very complicated contract is it something is something to the effect of
[TS]
01:50:10
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yeah well I the original signing that ten-year period it was it was an
[TS]
01:50:15
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incredible amount of money but they got they got a lot of value added that the
[TS]
01:50:19
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re-signing was where I think they went wrong he is definitely the second half
[TS]
01:50:25
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of that new contract that is now you know they're paying in 261 million for
[TS]
01:50:29
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maybe nothing yet and the thinking the entire thinking behind the re-signing
[TS]
01:50:35
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was a marketing driven not baseball truman because it was all based it was
[TS]
01:50:40
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before any of the PDC stuff and it was all based on projections of not not any
[TS]
01:50:48
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kind of like oh we think he's going to play like just 33 year old self forever
[TS]
01:50:52
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or is 32 year old self
[TS]
01:50:54
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they knew he was going to go into decline and that by the end of this
[TS]
01:50:57
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contract he would you know she'll try the projections all had him you know
[TS]
01:51:06
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right around bonds home run mark you know around that time in eg be breaking
[TS]
01:51:12
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these historic home run records filling the stadium with people you know in
[TS]
01:51:17
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anticipation of him you know getting a 700,000 run getting a 750 at home run
[TS]
01:51:23
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whereas now you can break the record in people going to throw the ball back on
[TS]
01:51:28
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the right I mean like who gives a crap about Barry Bonds you know that's the
[TS]
01:51:35
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thing is even if just imagine that he does matter you know physically come
[TS]
01:51:40
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back in pretty good shape and actually does starting dinners again and plays
[TS]
01:51:44
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out these three years it doesn't matter who breaks the records nobody cares
[TS]
01:51:49
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about the record anyway because everybody thinks bonds numbers are
[TS]
01:51:52
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tainted and there would be broken by the guy who's the only one who might be the
[TS]
01:51:57
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more notorious user of performance-enhancing drugs do you even
[TS]
01:52:01
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know bonds is home run number no I don't even know ruth was 7:15 right right and
[TS]
01:52:07
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and 44 right now they would 75555 I knew it was a member here so bonds is more
[TS]
01:52:17
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than that but I don't know I don't know how much more guests like seven 8800
[TS]
01:52:24
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right I don't remember him getting another landmark after breaking the
[TS]
01:52:27
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►
record in the 800 would have been some gas no I don't think it's it's something
[TS]
01:52:30
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►
in the seventh it's gotta be like 768 but I'm not going to cheat thats I'm
[TS]
01:52:34
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gonna say 77070 ok what do you say well I think it was even closer I think he
[TS]
01:52:41
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just barely I'm gonna go 760 I gotta go below you so
[TS]
01:52:46
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►
career home runs here we go
[TS]
01:52:49
◼
►
is that baseball reference.com this is good podcast and Jeff we fix it on post
[TS]
01:53:03
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►
Wikipedia makes are defined it two home runs 762 you're right he just kinda
[TS]
01:53:07
◼
►
snuck past a mere seven more home runs than God you know what have been
[TS]
01:53:14
◼
►
climbing he never would have done I mean when you talk about Barry Bonds and Alex
[TS]
01:53:18
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►
Rodriguez class does that is not what did in class if he'd stopped at 7:54 you
[TS]
01:53:24
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►
think one last 30 our time even if you stopped it just stopped at 7:55 yeah I i
[TS]
01:53:31
◼
►
feeling tired maybe you could convince him to do it but one lap I don't think I
[TS]
01:53:36
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don't ya know why what's the what's the surprise you got for me John my surprise
[TS]
01:53:42
◼
►
for you Paul is that we have a 4th sponsor this week
[TS]
01:53:49
◼
►
all right it is and you're going to like him I know you like these guys are you
[TS]
01:53:53
◼
►
like to play jokes with these guys it's our good friends at fracture alright
[TS]
01:53:57
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fracture photo swap yeah this is that it's we had talked about this is a great
[TS]
01:54:02
◼
►
idea for a gag you guys know fracture I talk about them they didn't bother to
[TS]
01:54:07
◼
►
show all year long they take your photos they print them directly on glass and
[TS]
01:54:13
◼
►
you get a little package and it's right that the glass has your photo right on
[TS]
01:54:18
◼
►
it you don't need to frame it is a friend you can hang it up you know
[TS]
01:54:22
◼
►
propped up on your mantle of your desk really clever packaging really great
[TS]
01:54:28
◼
►
image quality really great prices really great customer support all sorts of
[TS]
01:54:34
◼
►
sizes and shapes to pick from you could do square ones print your favorite
[TS]
01:54:38
◼
►
Instagram's big ones you know all sorts of great things have you seen this ad
[TS]
01:54:44
◼
►
campaign from Apple with
[TS]
01:54:46
◼
►
taken with an iPhone where they're showing like photos that people have
[TS]
01:54:49
◼
►
taken with her iPhone yeah they're phenomenal photos but then now it's like
[TS]
01:54:54
◼
►
a billboard campaign like this like it just sort of forget like with the
[TS]
01:54:58
◼
►
megapixels that you've got like I'm sure she got real close I can you hang if
[TS]
01:55:02
◼
►
you're the guy hang on the Billboard you can see the pixels or whatever but when
[TS]
01:55:06
◼
►
I did you know you said you were in the Apple store recently I was in the Apple
[TS]
01:55:10
◼
►
Store just last week week or two ago and have some of these customers you know
[TS]
01:55:15
◼
►
your iPhone user photos up in the Apple Store big printed really big like
[TS]
01:55:21
◼
►
panorama is pretty big and it's amazing how good they look even when you're
[TS]
01:55:25
◼
►
standing right in front of the wall you can get go to fracturing get the big
[TS]
01:55:29
◼
►
ones with your iPhone pictures they look great it's amazing details in the
[TS]
01:55:33
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picture
[TS]
01:55:34
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call you in and my wife have played games with fracture this described the
[TS]
01:55:39
◼
►
fracture photo swap writes a fracture sponsored podcast I do with your wife
[TS]
01:55:44
◼
►
should little show called just the tip and they sponsor the show and they they
[TS]
01:55:49
◼
►
was actually their idea to do this they gave us each a coupon code and how to
[TS]
01:55:52
◼
►
send a photo or photos to the other party and we trademarked there's now a
[TS]
01:55:58
◼
►
joint trademark between just the tip enterprises and fracture and you can
[TS]
01:56:03
◼
►
participate in a pressure photo swap all you do is you get together with a friend
[TS]
01:56:07
◼
►
you say I'm gonna send you a photo you sent me a photo and you just go nuts
[TS]
01:56:10
◼
►
with it and I have you talked to pricing on this I haven't even talked pricing
[TS]
01:56:15
◼
►
and you can do it it's very expensive for the small photos and you can have
[TS]
01:56:19
◼
►
some fun with it the only rule is that whatever you send be receiving party has
[TS]
01:56:23
◼
►
to keep in their house for at least a year then it becomes a real conversation
[TS]
01:56:28
◼
►
piece you need to take that into account that explains why we have a photo of
[TS]
01:56:34
◼
►
Pete Rose and his underwear is jockeys that's right you're welcome thank you
[TS]
01:56:42
◼
►
Paul the gift that keeps on giving
[TS]
01:56:45
◼
►
do you think that that was based there was an ad that while Pete Rose
[TS]
01:56:52
◼
►
displaying you can google is just google was happy rose jackie's think that's
[TS]
01:56:56
◼
►
right yeah it Jockey underwear
[TS]
01:56:59
◼
►
and he he he is he is not an attractive man not even then this is the height of
[TS]
01:57:07
◼
►
his career in the prime of his playing career it did not really look very
[TS]
01:57:12
◼
►
attractive in his jockeys do you think maybe when they had that that maybe they
[TS]
01:57:16
◼
►
got the idea and they just assumed that pete rose with his you know his jersey
[TS]
01:57:21
◼
►
off would look good cause you know there was a Jim Palmer very handsome pitcher
[TS]
01:57:27
◼
►
for the Baltimore Orioles famously did a lot of underwear ads during his crier
[TS]
01:57:32
◼
►
very handsome man looked amazing will certainly look better than either
[TS]
01:57:37
◼
►
overlooked in the best in my life in this look great look like he should be
[TS]
01:57:40
◼
►
modeling underwear do you think the disembodied jockey was like get pete
[TS]
01:57:44
◼
►
rose he's a great player he's you know he's gonna look great and they said you
[TS]
01:57:49
◼
►
know they call them and he's they came to terms and and they signed a contract
[TS]
01:57:54
◼
►
and then they got to see him as jockeys I thought I think that's my guess is
[TS]
01:58:01
◼
►
that how that came to be but they still gonna save money by not printing the ad
[TS]
01:58:05
◼
►
I mean that's good money after bad
[TS]
01:58:06
◼
►
well anyway my thanks to fractured send you know do the fracture photo swap it's
[TS]
01:58:12
◼
►
great fun doing everyone but they did great great company great products lots
[TS]
01:58:18
◼
►
the code they want to remember is daring fireball all one word during fireball
[TS]
01:58:23
◼
►
and you will save 15% on whatever it is that you were including I'm betting
[TS]
01:58:28
◼
►
fracture photos I one last hour I gotta go soon we've been trying for a while
[TS]
01:58:35
◼
►
but I wanted to talk why had you because I want to get your inside a big fat I
[TS]
01:58:40
◼
►
told you so about a pricing so we ask my friends friend David I Q branch we we've
[TS]
01:58:47
◼
►
just a few days ago released a new update to our apt that spurt that adds
[TS]
01:58:52
◼
►
iPad support
[TS]
01:58:53
◼
►
iOS and coincident with that are universal binary but we've raised the
[TS]
01:58:58
◼
►
price the app to $9.99 for the next ten days we're still gonna keep it which is
[TS]
01:59:05
◼
►
higher than it has been all but their retinue default regular price wants this
[TS]
01:59:10
◼
►
interim period is gonna be $9.99 and United wanna go on a train about it but
[TS]
01:59:18
◼
►
just more or less that we we've we've concluded that the idea that you can go
[TS]
01:59:22
◼
►
low and we've been at $2.99 for months before this update came out that you can
[TS]
01:59:27
◼
►
go low and make it up with quantity because the Irish market is so big that
[TS]
01:59:31
◼
►
is that just doesn't work or it doesn't work for the type of that the best
[TS]
01:59:37
◼
►
Burris which I would call Lake deeper act like a productivity appetite games
[TS]
01:59:42
◼
►
i'ma give out you know but it's sort of basically it's like that type of apps
[TS]
01:59:47
◼
►
that indie developers have been making for the Mac for decades now at on iOS
[TS]
01:59:52
◼
►
like a Mac app on iOS and I don't think that that works and I mean back in terms
[TS]
01:59:58
◼
►
of being something that you do you work with it you do things productivity and I
[TS]
02:00:02
◼
►
know I definitely do want to say I told you so but I think it's it's something
[TS]
02:00:08
◼
►
we're 16 years ago my company released an iPhone app and we priced at $9.99 and
[TS]
02:00:15
◼
►
it didn't work but I felt like the least we went down swinging we went down at a
[TS]
02:00:21
◼
►
where we were contained and I think exactly like you said trying to make it
[TS]
02:00:26
◼
►
up on volume doesn't work unless you wind up with one of the apps you know an
[TS]
02:00:32
◼
►
angry birds or at two different games are different I think games and told her
[TS]
02:00:39
◼
►
market and you know there's other absentee means a different type of it
[TS]
02:00:45
◼
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has two different category I'm talking and I will also add and I don't want to
[TS]
02:00:51
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be self so self-centered as to presume that
[TS]
02:00:55
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Vesper is good enough that it should be making more money so let's just leave s
[TS]
02:01:00
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Brad maybe the problem is a Vesper isn't original enough maybe the problem is
[TS]
02:01:04
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that I opening thing to me was in Panax right annual letter that they published
[TS]
02:01:11
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on their blog back in early January where cable sasser's flat out said they
[TS]
02:01:16
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had a great year they had so many apps that came out Mac and iOS and iOS
[TS]
02:01:20
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versions of Koda Kumi Koda whatever they call it a like a diet coke diet coke
[TS]
02:01:29
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group icon that they have their terminal app prompt prompt great great grandma
[TS]
02:01:39
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tryouts transmitted for iOS which is phenomenal AB really really well done it
[TS]
02:01:45
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every day if you close your eyes you will what would panic do if they did
[TS]
02:01:48
◼
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transmitted for iOS and your mind starts running wild with how detailed it would
[TS]
02:01:52
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be well that's exactly what it is it's a remarkable remarkable in truly i Mac
[TS]
02:01:58
◼
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caliber app in terms of the scope of what it does you know it's a
[TS]
02:02:02
◼
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full-featured file transfer app you know for a whole bunch of great services and
[TS]
02:02:07
◼
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you know in their annual aired you know cable flat out said that the revenue
[TS]
02:02:13
◼
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that they're making from these iOS apps doesn't justify the engineering expense
[TS]
02:02:19
◼
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of making these apps compared to the revenue they get from the same amount of
[TS]
02:02:24
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work on the Mac outs right doing the same amount of work on the Mac is gonna
[TS]
02:02:28
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pay so much better than it does on ILS and is no you know i mean they're do
[TS]
02:02:33
◼
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different platforms but in terms of which you know it you know how much it
[TS]
02:02:36
◼
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costs to pay for talented engineer to spend you know eight to 10 hours
[TS]
02:02:40
◼
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tomorrow
[TS]
02:02:42
◼
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coding for its the same get
[TS]
02:02:45
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you don't care if anything iOS developers are more in demand right
[TS]
02:02:50
◼
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right it's even harder to hire them and that to me was an eye-opener to me that
[TS]
02:02:57
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if panic is saying something funny is going on because you know we're not
[TS]
02:03:03
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getting the bang for our buck with you know we have to think about how we're
[TS]
02:03:06
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gonna do this because we can't justify this because if we put these resources
[TS]
02:03:09
◼
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toward the Mac would be making more money and that to me is an eye-opener
[TS]
02:03:13
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because those apps are fantastic
[TS]
02:03:16
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there's just you know i'm too close to desperate to judge Vesper objectively
[TS]
02:03:21
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but I can judge panics ABS objectively and they are best of breed yeah yeah
[TS]
02:03:28
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basically there in a 50 50 split for iOS first Mac sales and then the Mac was 83
[TS]
02:03:34
◼
►
percent of the revenue so I mean just in terms of the way two numbers work at you
[TS]
02:03:39
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certainly should be devoting more resources to the Mac and that's
[TS]
02:03:43
◼
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unfortunate because I S is a fun platform it's an interesting platform be
[TS]
02:03:47
◼
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developing for but right now there's the money just isn't there and I think that
[TS]
02:03:52
◼
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we're starting to see it now
[TS]
02:03:53
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to me eight years in i guess its or seven years ago seven years since the
[TS]
02:03:59
◼
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App Store it's long enough and the devices you know Moore's law has had its
[TS]
02:04:05
◼
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effect like our current iPhones and iPads are so powerful you know there
[TS]
02:04:10
◼
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could you know the current iPad on par with the MacBooks of the time when the
[TS]
02:04:17
◼
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iPhone came out i mean the devices are limiting them but I really think that
[TS]
02:04:22
◼
►
for seven years and there's a dearth of like what I would call like just name
[TS]
02:04:27
◼
►
any of your favorite indie Mac apps from the last 20 years and we're not seeing
[TS]
02:04:32
◼
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them get developed on iOS I mean that there's none but that we're just not
[TS]
02:04:36
◼
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seeing as many as we should
[TS]
02:04:37
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well I wonder if I definitely there are people inside of Apple who are aware of
[TS]
02:04:44
◼
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this but I wonder if the people who can do something about it are blinded by the
[TS]
02:04:48
◼
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fact that there are these phenomenal success stories where companies come out
[TS]
02:04:53
◼
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of nowhere and suddenly make millions upon millions of dollars because they
[TS]
02:04:56
◼
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have this hit $0.99
[TS]
02:04:58
◼
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but it disguises the fact that so many developers try and fail and move on and
[TS]
02:05:05
◼
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just can't really make a living at it let alone a good living added ya I don't
[TS]
02:05:11
◼
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know and as you know part of it out for an hour just about the App Store angle
[TS]
02:05:16
◼
►
but part of it is clearly just the that having to go through the App Store
[TS]
02:05:20
◼
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limits I was development certainly is but Willis ignore that for now I think
[TS]
02:05:26
◼
►
it's safe to ignored there's something more to it than that
[TS]
02:05:28
◼
►
like you wrote me but you guys don't have any iOS apps right now right we've
[TS]
02:05:33
◼
►
got two smaller companion apps to our market apps because that's what we felt
[TS]
02:05:37
◼
►
has been the most valuable thing to do is to expand our resources on the Mac
[TS]
02:05:42
◼
►
and we certainly want to be involved and I was like I said it's exciting platform
[TS]
02:05:47
◼
►
but if the money is not there we'd rather have them be a companion to a Mac
[TS]
02:05:51
◼
►
app so you know here's a free for all speakers which works with our apt
[TS]
02:05:54
◼
►
airfoil and you pay for the airport on the Mac and iOS app for free and it's
[TS]
02:06:00
◼
►
you know it's not necessarily the best way to do things but it's the way that
[TS]
02:06:03
◼
►
we found
[TS]
02:06:04
◼
►
works i knew i 100 and I remember therefore I didn't even think of it as a
[TS]
02:06:08
◼
►
nap because it's not intervene to me it's not an app it's a thing on your
[TS]
02:06:12
◼
►
phone that it's just part of it using airfoil right to be you guys they're
[TS]
02:06:17
◼
►
treating the iPhone the way that it's like the Apple watch right it's just
[TS]
02:06:22
◼
►
this little thing where you at you've got apps for it and you've written code
[TS]
02:06:26
◼
►
for it but it really just a peripheral to the main thing yeah exactly and and
[TS]
02:06:32
◼
►
that that works but it's I would love to see the sort of thing we're talking
[TS]
02:06:37
◼
►
about where you have a you know first-class application experience on
[TS]
02:06:41
◼
►
the phone or on the iPad and you know we can devote more resources to that and
[TS]
02:06:46
◼
►
then charge ten twenty thirty dollars which is what you need to charge in
[TS]
02:06:49
◼
►
terms of the volume you're going to see on an average product because you can't
[TS]
02:06:55
◼
►
make enough money selling it for nine nights answer to 99 ER or even $4.99 and
[TS]
02:06:59
◼
►
I think if I'm not mistaken in the in the panic letter that they sent out to
[TS]
02:07:03
◼
►
the back post on their blog today also mentioned talking about discounted
[TS]
02:07:07
◼
►
upgrades and that's a big thing that I think the app stores are lacking in have
[TS]
02:07:10
◼
►
been lacking and it means that you need to either charge full price for version
[TS]
02:07:16
◼
►
two or pretty much the only option besides giving it away and upgrade
[TS]
02:07:23
◼
►
revenue is definitely a way that for twenty or thirty years now
[TS]
02:07:28
◼
►
companies have been selling software and making money and it encourages companies
[TS]
02:07:31
◼
►
to make a version 2 and version 3 and not have to worry though we gotta sell
[TS]
02:07:37
◼
►
all over to people when they can just say hey this new version has a bunch of
[TS]
02:07:40
◼
►
new features we think you don't like it because you bought the first version you
[TS]
02:07:44
◼
►
get a big discount on it but we still get a little bit of revenue they don't
[TS]
02:07:47
◼
►
just have to live off the revenue from the first product or trying to sell a
[TS]
02:07:50
◼
►
whole new product and I think not having that really sort of stunts the ability
[TS]
02:07:55
◼
►
to make deeper products and longer-term products borrow out I to tie the whole
[TS]
02:08:00
◼
►
show together bring it full circle I borrow a term from the watch world
[TS]
02:08:04
◼
►
there's a terminal watch World a tool watch so for example like a diver watch
[TS]
02:08:08
◼
►
a watch that can go 300 metres under under water which is think about is
[TS]
02:08:13
◼
►
terrifying that's an extraordinary depth you know watches that are meant to be
[TS]
02:08:19
◼
►
treated roughly in you know to to work or or you know like chronometer watch it
[TS]
02:08:26
◼
►
like that race car drivers would wear and actually use you know to time
[TS]
02:08:30
◼
►
they're they're racing and stuff like that
[TS]
02:08:33
◼
►
that's the type of absence as a good work tool right like two laps like you
[TS]
02:08:37
◼
►
know jack is at all it's a serious tool that people you can use it for fun too
[TS]
02:08:42
◼
►
but you know BBEdit is that all those type of apps need continuous first for
[TS]
02:08:49
◼
►
long-term success need continuous development like you guys have been
[TS]
02:08:53
◼
►
working on audio hijacked like effectively I'm not a nonstop rate
[TS]
02:08:59
◼
►
thirteen years now and there's no way to do that without upgrade revenue or some
[TS]
02:09:06
◼
►
kind of you know like a subscription taping i mean clearly that's like what
[TS]
02:09:10
◼
►
adobe is pivoting and successfully I mean it it's so far it seems like it but
[TS]
02:09:16
◼
►
to justify that you know because all of their apps that we think of their in
[TS]
02:09:20
◼
►
their tools and the only way to keep them going is with some sort of
[TS]
02:09:24
◼
►
sustained revenue stream from your existing users and you know once you've
[TS]
02:09:29
◼
►
paid for you get it for it forever just doesn't work any time people have tried
[TS]
02:09:33
◼
►
it it's always falling apart I mean I think of poor text me right where Alan
[TS]
02:09:42
◼
►
dart had great success with a new text editor was a sensation on Rails
[TS]
02:09:47
◼
►
developers loved it really seemed to strike a chord with like the the new to
[TS]
02:09:52
◼
►
the Mac users who do you know maybe didn't weren't for somehow turned off by
[TS]
02:09:57
◼
►
BB edits sort of Mac likeness but then he promised that the next major upgrade
[TS]
02:10:03
◼
►
was going to be a free update you know and which I thought wow that is craziest
[TS]
02:10:07
◼
►
thing to say is I you know if it wasn't for upgrade I don't see how bare bones
[TS]
02:10:12
◼
►
would still be in business I i mean I'm sure that they still get some number of
[TS]
02:10:17
◼
►
new customers but you know I i've paid for upgrades for them for two years but
[TS]
02:10:22
◼
►
I must have paid for six or seven upgrades over the last 10 years of using
[TS]
02:10:29
◼
►
bbm right now the key is that it got two new features a new functionality happily
[TS]
02:10:35
◼
►
so right yeah you were happy to do it because it got you
[TS]
02:10:38
◼
►
you know the the top of the line products the current product and on iOS
[TS]
02:10:43
◼
►
I think you're seeing a whole lot of stuff get abandoned because it doesn't
[TS]
02:10:47
◼
►
make enough money up front and then you know you can't you can't keep throwing
[TS]
02:10:52
◼
►
good money after bad you know good time after bad when a product isn't
[TS]
02:10:57
◼
►
successful enough right up front it's not going to be successful long-term
[TS]
02:11:00
◼
►
because you can't afford to make it successful so my conclusion my my new
[TS]
02:11:04
◼
►
working there is a free tool apps that the market on iOS is actually not much
[TS]
02:11:11
◼
►
bigger at all then the Mac it's roughly the same size and the fact that there
[TS]
02:11:15
◼
►
are two hundred million iOS users total is irrelevant because I don't know
[TS]
02:11:20
◼
►
hundred and eighty million of them would never even consider spending money on
[TS]
02:11:24
◼
►
like which to me is not a crazy expensive a bygone $9.99 app right but
[TS]
02:11:29
◼
►
it's done ever gonna do it like the way that those hundred 80 million people do
[TS]
02:11:33
◼
►
it as they go to the App Store and they search for what they're looking for and
[TS]
02:11:37
◼
►
if it's a note appetite notes and then they look for one that's free and then
[TS]
02:11:41
◼
►
they keep downloading free ones until they find one that's good enough and
[TS]
02:11:45
◼
►
there are so many of them that they're eventually going to find one that's good
[TS]
02:11:48
◼
►
enough and that's it and then never go past doesn't matter whether you're $0.99
[TS]
02:11:52
◼
►
or $1.99 or 999 there never looking past the free ones and not that there aren't
[TS]
02:11:58
◼
►
people they know there's I think there's no same way that there's 10 20 30
[TS]
02:12:02
◼
►
million active Mac users who will consider spending a reasonable amount of
[TS]
02:12:05
◼
►
money on a good nap I think that there's the same number of people I don't get
[TS]
02:12:09
◼
►
all those same people have an iPhone in their pocket and would consider doing
[TS]
02:12:12
◼
►
the same thing for the iPhone but there's you have to price it accordingly
[TS]
02:12:18
◼
►
though you still you can't prices lower all 200 million people write you cannot
[TS]
02:12:23
◼
►
do it and it might be less than the Mac version just because it's it's a smaller
[TS]
02:12:27
◼
►
apt and it does take slightly you know slightly less time to do the iPhone app
[TS]
02:12:33
◼
►
than the Mac App there may be few scripts you know that you know there's
[TS]
02:12:36
◼
►
all sorts of things you may not be able to do but it still has to be
[TS]
02:12:39
◼
►
commensurate to what you are charged for the Mac version will be interesting
[TS]
02:12:43
◼
►
analogy to me is it sort of analogous to the split between Mac and Windows that
[TS]
02:12:48
◼
►
when we first came out on a Mac a decade ago more than that and had some success
[TS]
02:12:52
◼
►
people that are you should be on Windows there's ten or a hundred times as many
[TS]
02:12:55
◼
►
users but I think it's a very similar thing where there are ten or a hundred
[TS]
02:13:00
◼
►
times as many people willing to pay for software yeah there might be more there
[TS]
02:13:04
◼
►
might be fewer but it's not as if you can just look at the size of the user
[TS]
02:13:09
◼
►
base and say okay that's the possible number of people we consulted and I
[TS]
02:13:13
◼
►
think I found it very similar where you know those however 200 million devices
[TS]
02:13:18
◼
►
how many of those are in the hands of kids or you know our secondary devices
[TS]
02:13:23
◼
►
so you know it's not really that there's that many active users out there
[TS]
02:13:26
◼
►
yeah it's the market isn't necessarily that much bigger and you know I do you
[TS]
02:13:31
◼
►
think it might be the same size might be small might be bigger i dont i dont have
[TS]
02:13:34
◼
►
a good number but I think it's silly to just look and say they sold so many
[TS]
02:13:38
◼
►
hundreds of millions of devices that obviously the market to attack I just
[TS]
02:13:41
◼
►
think you have to pick a price that's commensurate with how you would price
[TS]
02:13:44
◼
►
the equivalent and I really do believe that and it's you know and I but I
[TS]
02:13:51
◼
►
realized that the App Store is not set up to promote apps like that you're not
[TS]
02:13:54
◼
►
going to get on the best-selling chart that way and being on the best-selling
[TS]
02:13:58
◼
►
chart does get your downloads it's you know well the only the only thing that
[TS]
02:14:02
◼
►
Apple added a couple of years and was the top generating top
[TS]
02:14:06
◼
►
revenue-generating out right and that's that's the one sort of stopped that we
[TS]
02:14:10
◼
►
got that you know if you do have a more expensive up potentially you could wind
[TS]
02:14:15
◼
►
up on that chart in that that could be useful but I don't think it's in the end
[TS]
02:14:19
◼
►
played out that way cuz I think that's a whole lot of that is in a purchase stuff
[TS]
02:14:22
◼
►
where it could be a free or a freemium game type thing where you know you got
[TS]
02:14:27
◼
►
it for free and then you spend a whole bunch of money on coins or whatever and
[TS]
02:14:30
◼
►
that's what windup topping those charges I think it's as you said that it
[TS]
02:14:34
◼
►
destroys just aren't set up to promote an app that it's priced sustainably
[TS]
02:14:37
◼
►
solely so you're right I was wrong but i just i well I only wish you know
[TS]
02:14:45
◼
►
hopefully people listen and developers listen and say you know what I'm not
[TS]
02:14:49
◼
►
making enough money yet to 9999 I should try a higher price because that's that's
[TS]
02:14:54
◼
►
really what it is that you can't be the only one that doesn't that's what we
[TS]
02:14:57
◼
►
tried it in the first place and it didn't work
[TS]
02:14:59
◼
►
even even someone like you who's got you know an audience who will listen to this
[TS]
02:15:03
◼
►
I don't know that it need the title change from everybody you know ever
[TS]
02:15:08
◼
►
since we wrote about it and Jason Snell Lincolnshire Stevenson had a brief
[TS]
02:15:13
◼
►
interview with me about it today that I thought was came off pretty good I've
[TS]
02:15:16
◼
►
got a lot we've got a lot of feedback about it and it does seem like I think
[TS]
02:15:19
◼
►
that there's a movement afoot to maybe do this and it it might have to it is I
[TS]
02:15:24
◼
►
think harking back to the free app store days where were you know you're gonna
[TS]
02:15:27
◼
►
have to do your marketing on your own outside the App Store but you know that
[TS]
02:15:31
◼
►
that for certain classes to lab that the prices I think are going to go up I
[TS]
02:15:35
◼
►
think there's momentum so let's wrap it up but let's put a shout out to audio
[TS]
02:15:43
◼
►
hijacks audio hijack the new version is 3.0 right that's right it is version 3.0
[TS]
02:15:50
◼
►
big hit for you guys are you guys have a patch upgrade the up to 30 one yet
[TS]
02:15:56
◼
►
302 and I think 303 will probably be up for this gallery at 302 now what's the
[TS]
02:16:02
◼
►
price its $49 but if anyone has bought any audio hijacking the past any product
[TS]
02:16:08
◼
►
with hijacking the name which there were a couple different versions whenever
[TS]
02:16:12
◼
►
it's $25 upgrade that's that's a bargain its absolute positive bargain but
[TS]
02:16:19
◼
►
there's a lot of diehard users who are begging you to take their $25 it has
[TS]
02:16:24
◼
►
been incredible to get a whole lot of feedback from people who have been using
[TS]
02:16:29
◼
►
it for ever and love the new version and you know I am sure everybody who ever
[TS]
02:16:33
◼
►
put out a new version says this is the best version and Apple always says that
[TS]
02:16:35
◼
►
but in this case it's it's just been phenomenally well received
[TS]
02:16:40
◼
►
to the point where I would not have expected it now
[TS]
02:16:43
◼
►
well I think it's very clear I had your your colleague christiane on a few
[TS]
02:16:48
◼
►
episodes ago we talked about the interface which is to me and I think you
[TS]
02:16:52
◼
►
guys got I think district my central talking to Krista was a you guys got too
[TS]
02:16:57
◼
►
close to the interface during its development and you lost sight of just
[TS]
02:17:01
◼
►
how radically better was because in terms of the past several years
[TS]
02:17:05
◼
►
developing version 3 yes they are you guys you guys were nose to the
[TS]
02:17:09
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grindstone on
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that interface for so long and you became infamous intimately familiar with
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it and then it came out and I think it was just I think it's that interface
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that's driving that they hit because to me I always thought I always knew what I
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did but I have to admit that when I looked at it I was always a little lake
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after I have to read and think about what I'm doing here whereas with the new
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and place it in an instant you can see exactly what is going on and it's you
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02:17:34
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know yeah i mean that that was certainly the idea was we've got a pipeline and
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02:17:39
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you can visually see my audio is going from here to here and it's doing what I
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expected to do
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02:17:43
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had previously we had most of the power that's in this version but it was a lot
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02:17:47
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more difficult to suss out but and you know and on the back end you guys have
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02:17:52
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been through so much it's always been a Mac OS 10 product hasn't debutante
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Pakistan so you don't have any classic Mac OS roots right there was there was a
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plug-in version back on Mac OS nine but as a product it was it's always been on
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02:18:05
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that goes to you guys have been through so many technical differences in at the
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level that you that audio hijack needs to operate and terms of you know I mean
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02:18:14
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every joke or audio back in 2001 I don't think so I mean we've gone through we've
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gone through what eleven different versions of the operating system and
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it's it's it's it's better it's been a pretty long journey as far as getting to
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where we are but the only way that that worked with through upgrade pricing and
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having a sane sustainable price to start with privatizing the bigger thing for us
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was having a price that you know make money as opposed to selling for $0.99
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certainly version 3 having an upgrade price has been essential right cause is
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no other way how could you justify three years of development on it if if you
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want to do it so anyway my congrats well deserved success on that Abbott's it
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02:18:58
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should win all the awards it's you know it's funny somebody said that and it got
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02:19:03
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me thinking there aren't very many Mac awards left anymore
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02:19:08
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we lost macworld awards I think they do that they did they didn't do it at the
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end of last year with their slim down staff
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02:19:16
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you know the the the 88 are now only for the App Store which audio hijack can't
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be and we lost I mean all the Mac magazines have disappeared and that was
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02:19:26
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really the people that we're doing a lot of the awards so it's it that actually
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02:19:31
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it somebody said that somebody said exactly that but it should all the
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awards and I said that's a lovely thing to say and it made me depressed because
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02:19:37
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there really aren't any of these sort of community recognition awards anymore
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02:19:42
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ATA is you know it's an achievement more than an award
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02:19:48
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everybody if you get an 88 you've done good work there is no way to get one
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02:19:53
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that is not involved good work but it's it's not really an award it's you know
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02:19:58
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you've done good work that is exactly where Apple wants you to be doing good
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work this year it's it's you know not that again I'm not downplaying it I
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would certainly would happily accept one but its to call in a way you know I
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don't know it's not like the eighties used to be where it was more objective
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and had more of like a year-to-year fairness to it by the 88th shift radical
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02:20:23
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having there is one near where they relate you know I only had like a two
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02:20:29
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categories like best Dashboard widgets you know it was clearly it was in
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Apple's promotional interests
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whereas right BB at ease and other awards like it where you know just this
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02:20:41
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is the best software and best products we saw this year and and yet I saw the
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02:20:46
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one that is actually I emailed her friend Rene Ritchie I more cuz they do
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an annual award and I said you know somebody made me realize that so many
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bees are gone I'm glad that I'm or still doing them and you know I hope we are in
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the running for one but ignoring that it's just nice that someone is looking
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02:21:02
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at the whole community looking at you know everything as a whole and saying
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these are things that actually deserve some recognition and some attention
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02:21:09
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there's the crunchies have like a gorilla statue you say I think it's not
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02:21:16
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like a 2001 Gorillaz tiles to see I got nominated
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02:21:20
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marble got nominated for the Best bootstrapped startup this year this year
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what I go look it up
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02:21:29
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daring fireball was nominated in this year's crunchy awards for best
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02:21:34
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bootstrapped startup this in my 13th year for writing the web
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02:21:40
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wow what did you guys got we got some kind of autoplay video I was wrapping up
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02:21:48
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my thanks to our sponsors we've for great sponsors this week my thanks to
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02:21:52
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the mall casper the mattress people Warby Parker the eyeglass people who do
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02:21:56
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not yet make monocles or eye patches fracture your photos on glass and last
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02:22:02
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but not least however the world's best place to manage and register domain
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02:22:08
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thank you thank you and you know get better soon
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