00:00:00 ◼ ► also living life one out I tell you you know it's like you now everybody knows [<a href="https://overcast.fm/+BtuwS673k/0">TS</a>]
00:00:05 ◼ ► growing up but if you only have one eye you lose depth perception you know in [<a href="https://overcast.fm/+BtuwS673k/5">TS</a>]
00:00:09 ◼ ► and you can play with it for five minutes by closing one of your eyes or [<a href="https://overcast.fm/+BtuwS673k/9">TS</a>]
00:00:12 ◼ ► whatever but if you to spend two weeks with only one good eye fucking sucks I [<a href="https://overcast.fm/+BtuwS673k/12">TS</a>]
00:00:20 ◼ ► swear I'm always bumping into people like like in the supermarket or Shake [<a href="https://overcast.fm/+BtuwS673k/20">TS</a>]
00:00:26 ◼ ► Shack pump right into it because I have no idea how close I am people and not [<a href="https://overcast.fm/+BtuwS673k/26">TS</a>]
00:00:31 ◼ ► just depth perception right it's a blindside like a living with The Blind [<a href="https://overcast.fm/+BtuwS673k/31">TS</a>]
00:00:34 ◼ ► Side so you have you know things coming at you from that side and you don't know [<a href="https://overcast.fm/+BtuwS673k/34">TS</a>]
00:00:39 ◼ ► yeah what did to me as a driving I mean that but I live in the cities but as a [<a href="https://overcast.fm/+BtuwS673k/39">TS</a>]
00:00:46 ◼ ► pedestrian when I hear footsteps at my lifetime I hear footsteps on my left [<a href="https://overcast.fm/+BtuwS673k/46">TS</a>]
00:00:51 ◼ ► from behind me its total freak out it really is it's bizarre because it's like [<a href="https://overcast.fm/+BtuwS673k/51">TS</a>]
00:00:57 ◼ ► i don't see them until they're in front of me like a primal response yeah well [<a href="https://overcast.fm/+BtuwS673k/57">TS</a>]
00:01:04 ◼ ► I don't know you just hear footsteps behind you you know when you're supposed [<a href="https://overcast.fm/+BtuwS673k/64">TS</a>]
00:01:07 ◼ ► to see them if they're you know somebody's walking faster than you and [<a href="https://overcast.fm/+BtuwS673k/67">TS</a>]
00:01:10 ◼ ► they're gonna they're gonna pass you you just know when you're supposed to see [<a href="https://overcast.fm/+BtuwS673k/70">TS</a>]
00:01:13 ◼ ► them and for its like five or six feet off for me now it makes you wonder how [<a href="https://overcast.fm/+BtuwS673k/73">TS</a>]
00:01:19 ◼ ► Pirates got anything done and that's why they used telescopes and binoculars [<a href="https://overcast.fm/+BtuwS673k/79">TS</a>]
00:01:27 ◼ ► binoculars I only need one can you can I just get half off if I just have the one [<a href="https://overcast.fm/+BtuwS673k/87">TS</a>]
00:01:35 ◼ ► so Matthew panzer in a welcome to the talk show I can't believe it's been this [<a href="https://overcast.fm/+BtuwS673k/95">TS</a>]
00:01:40 ◼ ► long and then you've never been on the show [<a href="https://overcast.fm/+BtuwS673k/100">TS</a>]
00:01:43 ◼ ► yeah I was trying to get a complex you are my officially delegated surrogate [<a href="https://overcast.fm/+BtuwS673k/103">TS</a>]
00:01:49 ◼ ► from this week's Apple event two days ago [<a href="https://overcast.fm/+BtuwS673k/109">TS</a>]
00:01:53 ◼ ► yeah it was life casting we just had a permanent meerkat open its life casting [<a href="https://overcast.fm/+BtuwS673k/113">TS</a>]
00:01:59 ◼ ► camera on my text about that Abyei I just joined yesterday haven't done [<a href="https://overcast.fm/+BtuwS673k/119">TS</a>]
00:02:04 ◼ ► anything with it but what's the deal with that meerkat I mean it interesting [<a href="https://overcast.fm/+BtuwS673k/124">TS</a>]
00:02:10 ◼ ► for sure there's there's been like live streaming stuff like this for a long [<a href="https://overcast.fm/+BtuwS673k/130">TS</a>]
00:02:15 ◼ ► time now the whole just think on justin.tv thing which turned into twitch [<a href="https://overcast.fm/+BtuwS673k/135">TS</a>]
00:02:19 ◼ ► and the whole bit so there's it's not like this this is a new concept is just [<a href="https://overcast.fm/+BtuwS673k/139">TS</a>]
00:02:24 ◼ ► there's a bunch of factors that are all aligning I think created uptake of it [<a href="https://overcast.fm/+BtuwS673k/144">TS</a>]
00:02:29 ◼ ► like Twitter has critical mass now LTE is everywhere you know there's a variety [<a href="https://overcast.fm/+BtuwS673k/149">TS</a>]
00:02:33 ◼ ► of of little things that have kind of added up to I think we're going to see a [<a href="https://overcast.fm/+BtuwS673k/153">TS</a>]
00:02:37 ◼ ► little research into this but meerkat itself is interesting it's it's one tap [<a href="https://overcast.fm/+BtuwS673k/157">TS</a>]
00:02:42 ◼ ► you know you can start streaming immediately it doesn't require you set [<a href="https://overcast.fm/+BtuwS673k/162">TS</a>]
00:02:45 ◼ ► up an account cause his Twitter as a backbone its kind of compelling you know [<a href="https://overcast.fm/+BtuwS673k/165">TS</a>]
00:02:51 ◼ ► I'm not the kind of person is going just stream constantly but if I'm doing [<a href="https://overcast.fm/+BtuwS673k/171">TS</a>]
00:02:56 ◼ ► something really interesting like my first marketed was on a roller coaster [<a href="https://overcast.fm/+BtuwS673k/176">TS</a>]
00:03:01 ◼ ► Disneyland so couple minutes before I got in california screen when I open it [<a href="https://overcast.fm/+BtuwS673k/181">TS</a>]
00:03:08 ◼ ► up and start talking to people and you know before I knew it thirty forty [<a href="https://overcast.fm/+BtuwS673k/188">TS</a>]
00:03:11 ◼ ► people are out there and they're just watching me stand in a line for the [<a href="https://overcast.fm/+BtuwS673k/191">TS</a>]
00:03:15 ◼ ► roller coaster and said ok we're gonna get on I like a little history you know [<a href="https://overcast.fm/+BtuwS673k/195">TS</a>]
00:03:20 ◼ ► why this ruling system is different than other ones blah blah blah and I just SAT [<a href="https://overcast.fm/+BtuwS673k/200">TS</a>]
00:03:23 ◼ ► there like 30 people came along with me on the right I held it up I was in front [<a href="https://overcast.fm/+BtuwS673k/203">TS</a>]
00:03:27 ◼ ► row held it up and they rode the roller coaster with me which I thought was [<a href="https://overcast.fm/+BtuwS673k/207">TS</a>]
00:03:31 ◼ ► interesting so but if anybody out there doesn't know so meerkat is an iPhone app [<a href="https://overcast.fm/+BtuwS673k/211">TS</a>]
00:03:36 ◼ ► I don't think it's is there an iPad version is the iPhone now just iPhone [<a href="https://overcast.fm/+BtuwS673k/216">TS</a>]
00:03:41 ◼ ► iphoneonly no website no enduring not that I know of no iPhone only you sign [<a href="https://overcast.fm/+BtuwS673k/221">TS</a>]
00:03:49 ◼ ► in with Twitter you have to you know Twitter's the only option to sign in [<a href="https://overcast.fm/+BtuwS673k/229">TS</a>]
00:03:52 ◼ ► with your Twitter account and if you want to you can start streaming [<a href="https://overcast.fm/+BtuwS673k/232">TS</a>]
00:03:56 ◼ ► anytime uses the FaceTime camera or I guess either camera yeah you can flip [<a href="https://overcast.fm/+BtuwS673k/236">TS</a>]
00:04:01 ◼ ► back and forth and when you hit stream it [<a href="https://overcast.fm/+BtuwS673k/241">TS</a>]
00:04:04 ◼ ► tweets for you and just says whatever you wanted to say like hey I'm outside [<a href="https://overcast.fm/+BtuwS673k/244">TS</a>]
00:04:08 ◼ ► Apple event or hey I'm going on Space Mountain and then you know your Twitter [<a href="https://overcast.fm/+BtuwS673k/248">TS</a>]
00:04:13 ◼ ► followers will see the tweet and if they want to they they type of thing and it [<a href="https://overcast.fm/+BtuwS673k/253">TS</a>]
00:04:18 ◼ ► takes them over to the meerkat happen again [<a href="https://overcast.fm/+BtuwS673k/258">TS</a>]
00:04:20 ◼ ► watch it with you yeah it's extremely simple the interface just has a little [<a href="https://overcast.fm/+BtuwS673k/260">TS</a>]
00:04:26 ◼ ► robot icons that kind of show you the Twitter profile picture of the people [<a href="https://overcast.fm/+BtuwS673k/266">TS</a>]
00:04:31 ◼ ► that are watching and then they can when they reply to you in a tweet publicly so [<a href="https://overcast.fm/+BtuwS673k/271">TS</a>]
00:04:37 ◼ ► the conversation happens in public on Twitter oh right right right and that is [<a href="https://overcast.fm/+BtuwS673k/277">TS</a>]
00:04:40 ◼ ► essential to it is there when they reply to you the tweets show up in the app [<a href="https://overcast.fm/+BtuwS673k/280">TS</a>]
00:04:44 ◼ ► itself so you can hold like and I saw a bunch of people did this after the [<a href="https://overcast.fm/+BtuwS673k/284">TS</a>]
00:04:50 ◼ ► abdomen as they hold a meerkat session and Eli Q&A in their Twitter followers [<a href="https://overcast.fm/+BtuwS673k/290">TS</a>]
00:04:53 ◼ ► could say hey can I just buy the Milanese ban on my own [<a href="https://overcast.fm/+BtuwS673k/293">TS</a>]
00:04:58 ◼ ► yes yes you can you know we're never gonna ask the questions and you see them [<a href="https://overcast.fm/+BtuwS673k/298">TS</a>]
00:05:02 ◼ ► right and i think that that feedback that instantaneous access to people's [<a href="https://overcast.fm/+BtuwS673k/302">TS</a>]
00:05:07 ◼ ► compelling I have a good thinking about this like what does it do what what is [<a href="https://overcast.fm/+BtuwS673k/307">TS</a>]
00:05:14 ◼ ► the purpose I mean I don't know what the purposes I don't know whether they can [<a href="https://overcast.fm/+BtuwS673k/314">TS</a>]
00:05:17 ◼ ► be able to monetize it I don't know whether it's a fad you know I don't know [<a href="https://overcast.fm/+BtuwS673k/317">TS</a>]
00:05:20 ◼ ► any of that stuff to predict the future on that but it does seem interesting to [<a href="https://overcast.fm/+BtuwS673k/320">TS</a>]
00:05:23 ◼ ► me as a sort of empathy machine because when you see produced video of a person [<a href="https://overcast.fm/+BtuwS673k/323">TS</a>]
00:05:29 ◼ ► there's a disconnect notice about something else not live a study media [<a href="https://overcast.fm/+BtuwS673k/329">TS</a>]
00:05:33 ◼ ► and I think that snapshot meerkat find a lot of these things that are producing [<a href="https://overcast.fm/+BtuwS673k/333">TS</a>]
00:05:38 ◼ ► serve our content those are kind of along the lines of his empathy machines [<a href="https://overcast.fm/+BtuwS673k/338">TS</a>]
00:05:43 ◼ ► where they create a feeling of empathy with the person that you're watching and [<a href="https://overcast.fm/+BtuwS673k/343">TS</a>]
00:05:47 ◼ ► the person that's being and so that's an interesting thing to me whether or not [<a href="https://overcast.fm/+BtuwS673k/347">TS</a>]
00:05:51 ◼ ► the less I don't know but that's that's kind of something to watch I think it [<a href="https://overcast.fm/+BtuwS673k/351">TS</a>]
00:05:55 ◼ ► seems to me my first take and I i late to pick this up like I said I'm even [<a href="https://overcast.fm/+BtuwS673k/355">TS</a>]
00:06:03 ◼ ► maybe the day before but it and I guess when did it come out like last week [<a href="https://overcast.fm/+BtuwS673k/363">TS</a>]
00:06:10 ◼ ► yeah it's it's kind of a long story that they had this other thing and then they [<a href="https://overcast.fm/+BtuwS673k/370">TS</a>]
00:06:14 ◼ ► stopped doing it a lot of problems but this was an option to that and a couple [<a href="https://overcast.fm/+BtuwS673k/374">TS</a>]
00:06:18 ◼ ► of weeks ago they put it on product hunt and it just kind of took off from [<a href="https://overcast.fm/+BtuwS673k/378">TS</a>]
00:06:22 ◼ ► product and a bunch of the Technorati started using it and then you know [<a href="https://overcast.fm/+BtuwS673k/382">TS</a>]
00:06:27 ◼ ► because it's it's sort of an incestuous twitter group everybody started grabbing [<a href="https://overcast.fm/+BtuwS673k/387">TS</a>]
00:06:32 ◼ ► it and watching the streams and then creating our own cause like I said it's [<a href="https://overcast.fm/+BtuwS673k/392">TS</a>]
00:06:36 ◼ ► one tap so once you open the app you can start streaming immediately there's no [<a href="https://overcast.fm/+BtuwS673k/396">TS</a>]
00:06:39 ◼ ► complicated setup now and it's you know it does seem like a typical Valley [<a href="https://overcast.fm/+BtuwS673k/399">TS</a>]
00:06:46 ◼ ► venture play because surely that all this free streaming is costing them [<a href="https://overcast.fm/+BtuwS673k/406">TS</a>]
00:06:51 ◼ ► money means streaming is not cheap right right absolutely it's not it's it's [<a href="https://overcast.fm/+BtuwS673k/411">TS</a>]
00:06:57 ◼ ► gotta take a stun nice backbone of server architecture to execute and [<a href="https://overcast.fm/+BtuwS673k/417">TS</a>]
00:07:03 ◼ ► Twitter just actually bought an un- launched sort of version of mir cackle [<a href="https://overcast.fm/+BtuwS673k/423">TS</a>]
00:07:08 ◼ ► periscope we we're we heard that they'd bought it a week ago and I get some [<a href="https://overcast.fm/+BtuwS673k/428">TS</a>]
00:07:13 ◼ ► deals just confirmed it yesterday or whatever but it's very interesting in [<a href="https://overcast.fm/+BtuwS673k/433">TS</a>]
00:07:19 ◼ ► terms of Twitter accessory and yeah but that's interesting too though that [<a href="https://overcast.fm/+BtuwS673k/439">TS</a>]
00:07:24 ◼ ► they'd Twitter just by somebody who does the same thing because to me it seems as [<a href="https://overcast.fm/+BtuwS673k/444">TS</a>]
00:07:27 ◼ ► though meerkats play is to get bought by Twitter because you and I don't blame [<a href="https://overcast.fm/+BtuwS673k/447">TS</a>]
00:07:34 ◼ ► them like in some sense in some ways putting the business aside and who's [<a href="https://overcast.fm/+BtuwS673k/454">TS</a>]
00:07:39 ◼ ► gonna bite whether you're hoping the IPO or whether you're hoping its Twitter by [<a href="https://overcast.fm/+BtuwS673k/459">TS</a>]
00:07:42 ◼ ► you or somebody it's it's very interesting to me that the one and only [<a href="https://overcast.fm/+BtuwS673k/462">TS</a>]
00:07:47 ◼ ► way to sign into things Twitter that they're completely building it as I mean [<a href="https://overcast.fm/+BtuwS673k/467">TS</a>]
00:07:52 ◼ ► who knows they might change that in the future but at least right now it is [<a href="https://overcast.fm/+BtuwS673k/472">TS</a>]
00:07:55 ◼ ► completely built on the back of Twitter and like you said the the replies go out [<a href="https://overcast.fm/+BtuwS673k/475">TS</a>]
00:08:01 ◼ ► tweet everything is a public conversation outside of meerkat on [<a href="https://overcast.fm/+BtuwS673k/481">TS</a>]
00:08:04 ◼ ► Twitter other then the stream itself which is yeah and I think they did that [<a href="https://overcast.fm/+BtuwS673k/484">TS</a>]
00:08:10 ◼ ► to founder said something I was watching a little trip with him I didn't ask him [<a href="https://overcast.fm/+BtuwS673k/490">TS</a>]
00:08:13 ◼ ► personally but he said that they did it that way because their previous product [<a href="https://overcast.fm/+BtuwS673k/493">TS</a>]
00:08:17 ◼ ► which was also a streaming product of some sort if they had a lot of problems [<a href="https://overcast.fm/+BtuwS673k/497">TS</a>]
00:08:21 ◼ ► with trolling you know what people streaming in the people jumping on their [<a href="https://overcast.fm/+BtuwS673k/501">TS</a>]
00:08:25 ◼ ► creating user names or whatever and being acidic or or you know crappy to [<a href="https://overcast.fm/+BtuwS673k/505">TS</a>]
00:08:30 ◼ ► people streaming and so they they said that the public conversation actually [<a href="https://overcast.fm/+BtuwS673k/510">TS</a>]
00:08:35 ◼ ► work better for more on on point but and also it also sort of puts the onus on [<a href="https://overcast.fm/+BtuwS673k/515">TS</a>]
00:08:43 ◼ ► Twitter to handle the creation of throw-away spam accounts something [<a href="https://overcast.fm/+BtuwS673k/523">TS</a>]
00:08:49 ◼ ► Twitter obviously has to be doing anyway it's not certainly not like they're [<a href="https://overcast.fm/+BtuwS673k/529">TS</a>]
00:08:54 ◼ ► adding to Twitter's burn no no I mean it's a smart move to upload any of the [<a href="https://overcast.fm/+BtuwS673k/534">TS</a>]
00:09:00 ◼ ► complexities of creating commenting structure or account management to [<a href="https://overcast.fm/+BtuwS673k/540">TS</a>]
00:09:05 ◼ ► another network as long as your model is it hurt by the fact that you're not [<a href="https://overcast.fm/+BtuwS673k/545">TS</a>]
00:09:10 ◼ ► owning your network and so that's as you mentioned that's one of the key things [<a href="https://overcast.fm/+BtuwS673k/550">TS</a>]
00:09:14 ◼ ► like what are they trying to do well it seems like they need to be sort of held [<a href="https://overcast.fm/+BtuwS673k/554">TS</a>]
00:09:19 ◼ ► in the bosom of a larger thing unless they figure out a way to monetize it [<a href="https://overcast.fm/+BtuwS673k/559">TS</a>]
00:09:23 ◼ ► that doesn't remove the simplicity you know what are you doing your cat with [<a href="https://overcast.fm/+BtuwS673k/563">TS</a>]
00:09:27 ◼ ► like sponsored by such-and-such layered over the top of it I don't know maybe [<a href="https://overcast.fm/+BtuwS673k/567">TS</a>]
00:09:31 ◼ ► you know so you did a meerkat from outside the event yeah I did so I popped [<a href="https://overcast.fm/+BtuwS673k/571">TS</a>]
00:09:40 ◼ ► why did actually one kind of inside the event just before it you know they they [<a href="https://overcast.fm/+BtuwS673k/580">TS</a>]
00:09:45 ◼ ► typically get a commander-in-chief ustream sopcast streaming it or whatever [<a href="https://overcast.fm/+BtuwS673k/585">TS</a>]
00:09:49 ◼ ► so just a little bit before the event to let people see what was going on inside [<a href="https://overcast.fm/+BtuwS673k/589">TS</a>]
00:09:53 ◼ ► there and then a little bit from the demo room and let people walk around it [<a href="https://overcast.fm/+BtuwS673k/593">TS</a>]
00:09:57 ◼ ► and then I did so did a question Q&A afterwards in the st. Regis which is [<a href="https://overcast.fm/+BtuwS673k/597">TS</a>]
00:10:04 ◼ ► across the street and asset in the lobby their and answered questions people were [<a href="https://overcast.fm/+BtuwS673k/604">TS</a>]
00:10:10 ◼ ► tweeting me about the watch and the laptop it's tough to strengthen stream [<a href="https://overcast.fm/+BtuwS673k/610">TS</a>]
00:10:13 ◼ ► of consciousness it how many people do get watching us like the the final Q&A [<a href="https://overcast.fm/+BtuwS673k/613">TS</a>]
00:10:20 ◼ ► did I think I got like 250 or so yeah I mean as a fraction of people as remember [<a href="https://overcast.fm/+BtuwS673k/620">TS</a>]
00:10:27 ◼ ► this is a synchronous thing right it's you cannot it's not a synchronous in any [<a href="https://overcast.fm/+BtuwS673k/627">TS</a>]
00:10:32 ◼ ► way shape or form people have to be fully dedicated the whole street is [<a href="https://overcast.fm/+BtuwS673k/632">TS</a>]
00:10:35 ◼ ► given over to you this is why by the way these species are salivating right and [<a href="https://overcast.fm/+BtuwS673k/635">TS</a>]
00:10:40 ◼ ► looking at these apps and going like oh my gosh you know you're actually [<a href="https://overcast.fm/+BtuwS673k/640">TS</a>]
00:10:43 ◼ ► reaching out and taking over somebody's complete attention and their entire [<a href="https://overcast.fm/+BtuwS673k/643">TS</a>]
00:10:48 ◼ ► screen of the iPhone anytime you can do that i mean that's that's insane you [<a href="https://overcast.fm/+BtuwS673k/648">TS</a>]
00:10:52 ◼ ► know I think that the next five years is gonna be a true [<a href="https://overcast.fm/+BtuwS673k/652">TS</a>]
00:10:57 ◼ ► transition has already started to me it started with Instagram Instagram started [<a href="https://overcast.fm/+BtuwS673k/657">TS</a>]
00:11:02 ◼ ► iphoneonly and that's you know years ago at this point but I feel like Instagram [<a href="https://overcast.fm/+BtuwS673k/662">TS</a>]
00:11:08 ◼ ► was so far ahead of its time in terms of going at only 22 launch and I feel like [<a href="https://overcast.fm/+BtuwS673k/668">TS</a>]
00:11:14 ◼ ► the next five years is gonna be a transition in that direction and not [<a href="https://overcast.fm/+BtuwS673k/674">TS</a>]
00:11:18 ◼ ► even just phone only i mean clearly eventually you know you can go watch [<a href="https://overcast.fm/+BtuwS673k/678">TS</a>]
00:11:22 ◼ ► only at this point will get into over the course of the show but that a doing [<a href="https://overcast.fm/+BtuwS673k/682">TS</a>]
00:11:27 ◼ ► a website and making it a web service that anybody can just go to you know I [<a href="https://overcast.fm/+BtuwS673k/687">TS</a>]
00:11:32 ◼ ► guess it would be meerkat dot com whatever is old way of thinking and not [<a href="https://overcast.fm/+BtuwS673k/692">TS</a>]
00:11:37 ◼ ► that it's a bad not that it's bad and not that there won't be in the future [<a href="https://overcast.fm/+BtuwS673k/697">TS</a>]
00:11:41 ◼ ► brand new things that start his website and have success in their appropriate [<a href="https://overcast.fm/+BtuwS673k/701">TS</a>]
00:11:45 ◼ ► it's just that there are certain ideas and concepts that work better or best or [<a href="https://overcast.fm/+BtuwS673k/705">TS</a>]
00:11:52 ◼ ► maybe even only as a nap yeah yeah I absolutely agree I think you're you're [<a href="https://overcast.fm/+BtuwS673k/712">TS</a>]
00:11:58 ◼ ► sort of unlocking I would have to say most of it is around is built around [<a href="https://overcast.fm/+BtuwS673k/718">TS</a>]
00:12:04 ◼ ► context rate has a mobile device offers only really one context for web [<a href="https://overcast.fm/+BtuwS673k/724">TS</a>]
00:12:09 ◼ ► that somebody's looking at their computer screen where is the context for [<a href="https://overcast.fm/+BtuwS673k/729">TS</a>]
00:12:13 ◼ ► mobile is a lot of things good location your speed your the weather like there's [<a href="https://overcast.fm/+BtuwS673k/733">TS</a>]
00:12:19 ◼ ► lots of other things that are coming into play when you have a mobile device [<a href="https://overcast.fm/+BtuwS673k/739">TS</a>]
00:12:22 ◼ ► that could be literally anywhere in the world at any altitude above the surface [<a href="https://overcast.fm/+BtuwS673k/742">TS</a>]
00:12:26 ◼ ► of the planet you know or below and all the sudden you've got a lot of a lot [<a href="https://overcast.fm/+BtuwS673k/746">TS</a>]
00:12:30 ◼ ► more variety of stuff you know what if somebody's retail version of meerkats [<a href="https://overcast.fm/+BtuwS673k/750">TS</a>]
00:12:34 ◼ ► just responders right oh I you know I love spelunking I wanna watch the [<a href="https://overcast.fm/+BtuwS673k/754">TS</a>]
00:12:38 ◼ ► spelunking channel will it's no longer a channel on a website it's a it's a [<a href="https://overcast.fm/+BtuwS673k/758">TS</a>]
00:12:43 ◼ ► bespoke you know just watching sponsors go down in caves think that there's [<a href="https://overcast.fm/+BtuwS673k/763">TS</a>]
00:12:48 ◼ ► gonna be a lot of interesting stuff like that whether or not those will scale you [<a href="https://overcast.fm/+BtuwS673k/768">TS</a>]
00:12:52 ◼ ► know but the other thing too and I think you touched on this a few minutes ago is [<a href="https://overcast.fm/+BtuwS673k/772">TS</a>]
00:12:56 ◼ ► that it is like with LTE and its pervasiveness and its relative [<a href="https://overcast.fm/+BtuwS673k/776">TS</a>]
00:13:01 ◼ ► incredible speed is just how far we've come so quickly like in 08 and seven [<a href="https://overcast.fm/+BtuwS673k/781">TS</a>]
00:13:08 ◼ ► years ago when we had the original iPhone it didn't even do video and let [<a href="https://overcast.fm/+BtuwS673k/788">TS</a>]
00:13:14 ◼ ► alone have a front-facing camera one camera shooting in the back [<a href="https://overcast.fm/+BtuwS673k/794">TS</a>]
00:13:18 ◼ ► didn't do video pier head and had edged cellular networking which really [<a href="https://overcast.fm/+BtuwS673k/798">TS</a>]
00:13:25 ◼ ► struggled even to load complex web pages and seven years people are streaming [<a href="https://overcast.fm/+BtuwS673k/805">TS</a>]
00:13:32 ◼ ► live high-definition video from this from the secondary camera on the device [<a href="https://overcast.fm/+BtuwS673k/812">TS</a>]
00:13:41 ◼ ► yeah I mean it and it's it's really good I mean the video quality is pretty solid [<a href="https://overcast.fm/+BtuwS673k/821">TS</a>]
00:13:45 ◼ ► I mean there's some finicky stuff some stuff about the need to improve but it's [<a href="https://overcast.fm/+BtuwS673k/825">TS</a>]
00:13:50 ◼ ► i mean I've watched dreams obviously and it's been transported in a year you're [<a href="https://overcast.fm/+BtuwS673k/830">TS</a>]
00:13:56 ◼ ► there and that is insane the victim we can walk around with it and moved area I [<a href="https://overcast.fm/+BtuwS673k/836">TS</a>]
00:14:03 ◼ ► remember forever with video streaming their whole period where they began with [<a href="https://overcast.fm/+BtuwS673k/843">TS</a>]
00:14:10 ◼ ► was so poor on cellular but just enough but but to Porter really supporting [<a href="https://overcast.fm/+BtuwS673k/850">TS</a>]
00:14:16 ◼ ► where you would give is bursty thing we're just like oh you know it's fine [<a href="https://overcast.fm/+BtuwS673k/856">TS</a>]
00:14:21 ◼ ► for 10 minutes and that that would kill it right you can watch this this is [<a href="https://overcast.fm/+BtuwS673k/861">TS</a>]
00:14:26 ◼ ► stuttering or whatever so anything any one of those little factors doesn't work [<a href="https://overcast.fm/+BtuwS673k/866">TS</a>]
00:14:30 ◼ ► then live streaming doesn't work so now we've got all the pieces will be [<a href="https://overcast.fm/+BtuwS673k/870">TS</a>]
00:14:33 ◼ ► interesting to see if it explodes this time [<a href="https://overcast.fm/+BtuwS673k/873">TS</a>]
00:14:36 ◼ ► yeah yeah I think it definitely caught my eye and the design of the app did too [<a href="https://overcast.fm/+BtuwS673k/876">TS</a>]
00:14:43 ◼ ► is like you said that to one tap into me I know it's like you think I've well [<a href="https://overcast.fm/+BtuwS673k/883">TS</a>]
00:14:48 ◼ ► it's really hard to get their design wise to get into that you can do [<a href="https://overcast.fm/+BtuwS673k/888">TS</a>]
00:14:54 ◼ ► something like that like this the more brain dead simple stupid something looks [<a href="https://overcast.fm/+BtuwS673k/894">TS</a>]
00:14:59 ◼ ► the harder it was to get from the original idea down to that you know one [<a href="https://overcast.fm/+BtuwS673k/899">TS</a>]
00:15:04 ◼ ► button away from streaming simplicity bright and one of the indicators that I [<a href="https://overcast.fm/+BtuwS673k/904">TS</a>]
00:15:09 ◼ ► see how easy it is actually funny but i've seen a selective been kind of [<a href="https://overcast.fm/+BtuwS673k/909">TS</a>]
00:15:13 ◼ ► watching it as I picked up a couple weeks ago and then have been [<a href="https://overcast.fm/+BtuwS673k/913">TS</a>]
00:15:17 ◼ ► investigating other stories about other similar setups as I've been monitoring [<a href="https://overcast.fm/+BtuwS673k/917">TS</a>]
00:15:21 ◼ ► which people join and when they start streaming and I've noticed that almost [<a href="https://overcast.fm/+BtuwS673k/921">TS</a>]
00:15:26 ◼ ► everybody you you didn't cause I got to push notification for you joining but [<a href="https://overcast.fm/+BtuwS673k/926">TS</a>]
00:15:31 ◼ ► because it basically using your Twitter network so you're gonna get a [<a href="https://overcast.fm/+BtuwS673k/931">TS</a>]
00:15:34 ◼ ► notification for anybody I follow on Twitter joining it right but I notice [<a href="https://overcast.fm/+BtuwS673k/934">TS</a>]
00:15:38 ◼ ► that almost everybody joins and then immediately start streaming I'm [<a href="https://overcast.fm/+BtuwS673k/938">TS</a>]
00:15:42 ◼ ► convinced it's because they think there's more steps and they hit the [<a href="https://overcast.fm/+BtuwS673k/942">TS</a>]
00:15:46 ◼ ► stream buns and fifty states TV and by the time I see the dedication in ago in [<a href="https://overcast.fm/+BtuwS673k/946">TS</a>]
00:15:52 ◼ ► their body stops and I haven't had him to ask somebody who does it next time [<a href="https://overcast.fm/+BtuwS673k/952">TS</a>]
00:15:55 ◼ ► they do it to just do it because you thought there'd be like we're set up for [<a href="https://overcast.fm/+BtuwS673k/955">TS</a>]
00:15:59 ◼ ► more steps I think it's because they got all this stream button to see what I [<a href="https://overcast.fm/+BtuwS673k/959">TS</a>]
00:16:04 ◼ ► have to do set this up and boom there cameras on the shuttle but it's a funny [<a href="https://overcast.fm/+BtuwS673k/964">TS</a>]
00:16:09 ◼ ► thing to not even funny but just interesting to me you know I'd be [<a href="https://overcast.fm/+BtuwS673k/969">TS</a>]
00:16:15 ◼ ► shocked if they don't come out with an Android version sooner rather than later [<a href="https://overcast.fm/+BtuwS673k/975">TS</a>]
00:16:18 ◼ ► I mean I but but going iOS first you in addition to being able to piggyback off [<a href="https://overcast.fm/+BtuwS673k/978">TS</a>]
00:16:27 ◼ ► graph as they call it the social graph that you already inherit by by using [<a href="https://overcast.fm/+BtuwS673k/987">TS</a>]
00:16:32 ◼ ► that as your name and you don't have to create your own user account system and [<a href="https://overcast.fm/+BtuwS673k/992">TS</a>]
00:16:35 ◼ ► you don't have to please her own spam account at a director but by going on [<a href="https://overcast.fm/+BtuwS673k/995">TS</a>]
00:16:40 ◼ ► iOS you also get the piggyback off the built-in support for Twitter account [<a href="https://overcast.fm/+BtuwS673k/1000">TS</a>]
00:16:46 ◼ ► system wide and say don't have to type your password [<a href="https://overcast.fm/+BtuwS673k/1006">TS</a>]
00:16:49 ◼ ► you just say hey meerkat wants to use your Twitter account is that alright [<a href="https://overcast.fm/+BtuwS673k/1009">TS</a>]
00:16:54 ◼ ► yes use this Twitter account that I've already configured and you're in and [<a href="https://overcast.fm/+BtuwS673k/1014">TS</a>]
00:16:58 ◼ ► that is huge too even if you have a shitty password even if you're not doing [<a href="https://overcast.fm/+BtuwS673k/1018">TS</a>]
00:17:05 ◼ ► the right thing and having you know uppercase and lowercase numbers and [<a href="https://overcast.fm/+BtuwS673k/1025">TS</a>]
00:17:08 ◼ ► punctuation and all sorts of stuff in it still is always a pain in the end it [<a href="https://overcast.fm/+BtuwS673k/1028">TS</a>]
00:17:13 ◼ ► even a pain in the ass to type in a shitty password truth be told and they [<a href="https://overcast.fm/+BtuwS673k/1033">TS</a>]
00:17:17 ◼ ► totally get to skip that in terms of just getting people on board right and [<a href="https://overcast.fm/+BtuwS673k/1037">TS</a>]
00:17:24 ◼ ► that that conversion rate goes way up when you have that access like any [<a href="https://overcast.fm/+BtuwS673k/1044">TS</a>]
00:17:27 ◼ ► shopping cart you know if you're logged in the Amazon you're much more likely to [<a href="https://overcast.fm/+BtuwS673k/1047">TS</a>]
00:17:31 ◼ ► buy toilet paper whatever then if you're not logged and you have to find your [<a href="https://overcast.fm/+BtuwS673k/1051">TS</a>]
00:17:33 ◼ ► passwords the same concept and then they are well I'm even thinking like to say [<a href="https://overcast.fm/+BtuwS673k/1053">TS</a>]
00:17:38 ◼ ► somebody's following you and maybe they've heard of meerkat whatever but [<a href="https://overcast.fm/+BtuwS673k/1058">TS</a>]
00:17:42 ◼ ► then they see that you say you're tweeting from the Apple event and [<a href="https://overcast.fm/+BtuwS673k/1062">TS</a>]
00:17:45 ◼ ► they're like oh shit I would like to see that he's not even goofing around right [<a href="https://overcast.fm/+BtuwS673k/1065">TS</a>]
00:17:48 ◼ ► now this is something followed the link download the app launch the app boom [<a href="https://overcast.fm/+BtuwS673k/1068">TS</a>]
00:17:54 ◼ ► here in like you couldcan and like you said it's it's synchronous you know you [<a href="https://overcast.fm/+BtuwS673k/1074">TS</a>]
00:17:57 ◼ ► have to hear your doing this live but even somebody who hadn't even downloaded [<a href="https://overcast.fm/+BtuwS673k/1077">TS</a>]
00:18:01 ◼ ► the app could catch in and jump into your stream in I would honestly say a [<a href="https://overcast.fm/+BtuwS673k/1081">TS</a>]
00:18:06 ◼ ► minute right I give it 30 seconds for the app to download and third they have [<a href="https://overcast.fm/+BtuwS673k/1086">TS</a>]
00:18:11 ◼ ► a web experience so they do have a web version it just does he can't comment [<a href="https://overcast.fm/+BtuwS673k/1091">TS</a>]
00:18:14 ◼ ► you can't see all the stuff but you can see you can watch the stream on the web [<a href="https://overcast.fm/+BtuwS673k/1094">TS</a>]
00:18:18 ◼ ► so they did provide a web viewer like a bear behavior but it runs on flashing [<a href="https://overcast.fm/+BtuwS673k/1098">TS</a>]
00:18:23 ◼ ► it's not great so it's sort of access a teaser but yeah I think you're right I [<a href="https://overcast.fm/+BtuwS673k/1103">TS</a>]
00:18:28 ◼ ► think you could within a minute download the app to login because of obviously [<a href="https://overcast.fm/+BtuwS673k/1108">TS</a>]
00:18:33 ◼ ► it's preload in for you essentially just stopped in and then start watching the [<a href="https://overcast.fm/+BtuwS673k/1113">TS</a>]
00:18:39 ◼ ► there's always somebody shut down the stream within a minute you be watching [<a href="https://overcast.fm/+BtuwS673k/1119">TS</a>]
00:18:42 ◼ ► them yeah I think that a lot of people who are going to join our gonna do it at [<a href="https://overcast.fm/+BtuwS673k/1122">TS</a>]
00:18:46 ◼ ► some point when they see oh here's a stream of actually interested in [<a href="https://overcast.fm/+BtuwS673k/1126">TS</a>]
00:18:49 ◼ ► starting right now I better jump in and you can do it because of the you know [<a href="https://overcast.fm/+BtuwS673k/1129">TS</a>]
00:18:56 ◼ ► the fact that their piggy backing off the system user accounts and her alright [<a href="https://overcast.fm/+BtuwS673k/1136">TS</a>]
00:19:04 ◼ ► let me take a break before we start talking about the event and i wanna talk [<a href="https://overcast.fm/+BtuwS673k/1144">TS</a>]
00:19:10 ◼ ► about our first sponsor it's our good friends at igloo igloo is an internet [<a href="https://overcast.fm/+BtuwS673k/1150">TS</a>]
00:19:17 ◼ ► you'll actually like you can share news organize your files coordinate calendars [<a href="https://overcast.fm/+BtuwS673k/1157">TS</a>]
00:19:21 ◼ ► and manage projects all in one place their latest upgrade fighting like the [<a href="https://overcast.fm/+BtuwS673k/1161">TS</a>]
00:19:28 ◼ ► football team from Minnesota Viking revolves around documents and how you [<a href="https://overcast.fm/+BtuwS673k/1168">TS</a>]
00:19:33 ◼ ► interact with them gather feedback and make changes they've even had the [<a href="https://overcast.fm/+BtuwS673k/1173">TS</a>]
00:19:36 ◼ ► ability to track who has read critical information to keep everyone on the same [<a href="https://overcast.fm/+BtuwS673k/1176">TS</a>]
00:19:41 ◼ ► page so if you've got like a document that needs approval or need everybody to [<a href="https://overcast.fm/+BtuwS673k/1181">TS</a>]
00:19:46 ◼ ► sign off on it you can market so that hey show me who's seen it and then when [<a href="https://overcast.fm/+BtuwS673k/1186">TS</a>]
00:19:50 ◼ ► you post it to a glue you'll get actively read read read receipts for [<a href="https://overcast.fm/+BtuwS673k/1190">TS</a>]
00:19:56 ◼ ► who's seen it if you want it it's like a read receipt in your email or on my [<a href="https://overcast.fm/+BtuwS673k/1196">TS</a>]
00:20:00 ◼ ► message but less annoying and it helps you track whether your colleagues have [<a href="https://overcast.fm/+BtuwS673k/1200">TS</a>]
00:20:06 ◼ ► read or acknowledged policies signed off on legal agreements or you know anything [<a href="https://overcast.fm/+BtuwS673k/1206">TS</a>]
00:20:11 ◼ ► like that confirmed the completion those training materials whatever if your [<a href="https://overcast.fm/+BtuwS673k/1211">TS</a>]
00:20:15 ◼ ► company your team has a legacy internet that looks like it was built in the [<a href="https://overcast.fm/+BtuwS673k/1215">TS</a>]
00:20:20 ◼ ► nineties and it probably does you should give it a try you can sign up for a free [<a href="https://overcast.fm/+BtuwS673k/1220">TS</a>]
00:20:27 ◼ ► up to 10 ppl user for free include software dot com slash TTS like the [<a href="https://overcast.fm/+BtuwS673k/1227">TS</a>]
00:20:35 ◼ ► talk-show TTS I think you can also use / the talk show and that will work as well [<a href="https://overcast.fm/+BtuwS673k/1235">TS</a>]
00:20:41 ◼ ► so my thanks to a group of a team you need an internet go check them out [<a href="https://overcast.fm/+BtuwS673k/1241">TS</a>]
00:20:45 ◼ ► software dot com slash TTS so the event Monday what you think overall I thought [<a href="https://overcast.fm/+BtuwS673k/1245">TS</a>]
00:20:56 ◼ ► it was good i mean there are several standout things for me I'm an athlete [<a href="https://overcast.fm/+BtuwS673k/1256">TS</a>]
00:20:59 ◼ ► that as usual when they have said something before they say it again like [<a href="https://overcast.fm/+BtuwS673k/1259">TS</a>]
00:21:04 ◼ ► this happens a lot of WWDC you get a lot of old rehashed self and people kinda to [<a href="https://overcast.fm/+BtuwS673k/1264">TS</a>]
00:21:09 ◼ ► now in until somebody says something new so there are some of that going on with [<a href="https://overcast.fm/+BtuwS673k/1269">TS</a>]
00:21:13 ◼ ► the watch stuff but I think that there were several key things obviously [<a href="https://overcast.fm/+BtuwS673k/1273">TS</a>]
00:21:17 ◼ ► leading with researched it was a very big curveball and I think anybody my [<a href="https://overcast.fm/+BtuwS673k/1277">TS</a>]
00:21:22 ◼ ► feet and and people in our back channel were were definitely like what what what [<a href="https://overcast.fm/+BtuwS673k/1282">TS</a>]
00:21:28 ◼ ► we talked about what is this and I think that that was a smart move to kind of [<a href="https://overcast.fm/+BtuwS673k/1288">TS</a>]
00:21:33 ◼ ► start with that and say hey we're going to talk about this whole thing we're [<a href="https://overcast.fm/+BtuwS673k/1293">TS</a>]
00:21:37 ◼ ► doing instead of maybe at the end where recycle yellow whatever you obviously [<a href="https://overcast.fm/+BtuwS673k/1297">TS</a>]
00:21:41 ◼ ► put the city include somebody cares right so that was interesting [<a href="https://overcast.fm/+BtuwS673k/1301">TS</a>]
00:21:45 ◼ ► the whole research get thing is I think it's an enormous long-term project I [<a href="https://overcast.fm/+BtuwS673k/1305">TS</a>]
00:21:49 ◼ ► thought it was a research kit number one it was interesting in and of itself but [<a href="https://overcast.fm/+BtuwS673k/1309">TS</a>]
00:21:54 ◼ ► insofar as that it completely went against the last two months narrative of [<a href="https://overcast.fm/+BtuwS673k/1314">TS</a>]
00:22:01 ◼ ► Apple's totally backing away from health monitoring and all this like health and [<a href="https://overcast.fm/+BtuwS673k/1321">TS</a>]
00:22:07 ◼ ► fitness tracking stuff yeah it did flying that face the face of that stuff [<a href="https://overcast.fm/+BtuwS673k/1327">TS</a>]
00:22:15 ◼ ► and I don't think that wasn't calculated that makes it said they'd probably [<a href="https://overcast.fm/+BtuwS673k/1335">TS</a>]
00:22:21 ◼ ► definitely acknowledged that it was going on and knew that was going on and [<a href="https://overcast.fm/+BtuwS673k/1341">TS</a>]
00:22:25 ◼ ► and it didn't hurt that was right up front the big thing to me obviously when [<a href="https://overcast.fm/+BtuwS673k/1345">TS</a>]
00:22:29 ◼ ► he said it was open source I think everybody kind of like you know they [<a href="https://overcast.fm/+BtuwS673k/1349">TS</a>]
00:22:33 ◼ ► didn't necessarily expect that but in hindsight it makes complete sense so [<a href="https://overcast.fm/+BtuwS673k/1353">TS</a>]
00:22:38 ◼ ► research kit is this framework that allows organizations like hospitals to [<a href="https://overcast.fm/+BtuwS673k/1358">TS</a>]
00:22:44 ◼ ► do research on conditions like Parkinson's and other other conditions [<a href="https://overcast.fm/+BtuwS673k/1364">TS</a>]
00:22:49 ◼ ► and gather feedback essentially from those patients as far as the symptoms [<a href="https://overcast.fm/+BtuwS673k/1369">TS</a>]
00:22:55 ◼ ► and their reactions to treatments and that's a that's an enormous I have Steve [<a href="https://overcast.fm/+BtuwS673k/1375">TS</a>]
00:23:01 ◼ ► C market it's an enormous opportunity I Guess 44 hospitals yeah it's definitely [<a href="https://overcast.fm/+BtuwS673k/1381">TS</a>]
00:23:09 ◼ ► just cleared from how much time they spent on it in the event that it's a [<a href="https://overcast.fm/+BtuwS673k/1389">TS</a>]
00:23:14 ◼ ► major initiative and it really does seem as though you know it's it's all new [<a href="https://overcast.fm/+BtuwS673k/1394">TS</a>]
00:23:20 ◼ ► territory there's never been anything like this before now and they're the [<a href="https://overcast.fm/+BtuwS673k/1400">TS</a>]
00:23:24 ◼ ► difference they did they said this in the keynote that a lot of the research [<a href="https://overcast.fm/+BtuwS673k/1404">TS</a>]
00:23:28 ◼ ► on this is done with very small sample sizes yeah it's done on paper and stuff [<a href="https://overcast.fm/+BtuwS673k/1408">TS</a>]
00:23:33 ◼ ► like that and that's all accurate I talked to some people about this and you [<a href="https://overcast.fm/+BtuwS673k/1413">TS</a>]
00:23:37 ◼ ► know they're they're incredibly excited you know people that are in this field [<a href="https://overcast.fm/+BtuwS673k/1417">TS</a>]
00:23:40 ◼ ► in the medical field below you know this is gonna be awesome [<a href="https://overcast.fm/+BtuwS673k/1420">TS</a>]
00:23:44 ◼ ► yeah I the iPhone is still a demo right guy phone owners at still a demographic [<a href="https://overcast.fm/+BtuwS673k/1424">TS</a>]
00:23:49 ◼ ► so you're not necessarily getting a few absolute you know broadest spectrum but [<a href="https://overcast.fm/+BtuwS673k/1429">TS</a>]
00:23:54 ◼ ► it's way more than a thousand people with pieces of paper you know so that's [<a href="https://overcast.fm/+BtuwS673k/1434">TS</a>]
00:23:58 ◼ ► going to bed I think yeah and with the regarding the open source I saw a lot of [<a href="https://overcast.fm/+BtuwS673k/1438">TS</a>]
00:24:06 ◼ ► specifically hearkening back to the announcement of FaceTime overdose when [<a href="https://overcast.fm/+BtuwS673k/1446">TS</a>]
00:24:16 ◼ ► was at 2 2010 2010 2011 I don't remember exactly [<a href="https://overcast.fm/+BtuwS673k/1456">TS</a>]
00:24:23 ◼ ► steve Jobs was still alive because it was Steve Jobs who announced that and [<a href="https://overcast.fm/+BtuwS673k/1463">TS</a>]
00:24:26 ◼ ► we're going to make it an open protocol I don't think he said open source I [<a href="https://overcast.fm/+BtuwS673k/1466">TS</a>]
00:24:30 ◼ ► think he said we're gonna make it an open protocol so that you know everybody [<a href="https://overcast.fm/+BtuwS673k/1470">TS</a>]
00:24:36 ◼ ► you know other phone makers could or computer makers whoever could make [<a href="https://overcast.fm/+BtuwS673k/1476">TS</a>]
00:24:40 ◼ ► FaceTime compatible software and yeah obviously that didn't happen [<a href="https://overcast.fm/+BtuwS673k/1480">TS</a>]
00:24:45 ◼ ► yeah they called was we're going to the standards bodies starting tomorrow I'm [<a href="https://overcast.fm/+BtuwS673k/1485">TS</a>]
00:24:50 ◼ ► going to make FaceTime an open industry standard ok I was in 2010 so there's a [<a href="https://overcast.fm/+BtuwS673k/1490">TS</a>]
00:24:57 ◼ ► but here's the thing this truly is one of those like things are different [<a href="https://overcast.fm/+BtuwS673k/1497">TS</a>]
00:25:06 ◼ ► without Steve Jobs said the people on Twitter steve Jobs was impetuous and I [<a href="https://overcast.fm/+BtuwS673k/1506">TS</a>]
00:25:12 ◼ ► know for a fact that the FaceTime team found out that they were gonna take it [<a href="https://overcast.fm/+BtuwS673k/1512">TS</a>]
00:25:16 ◼ ► to open standards bodies exactly what we did when it was announced like that [<a href="https://overcast.fm/+BtuwS673k/1516">TS</a>]
00:25:22 ◼ ► that's brutal that was something that Steve Jobs decided during rehearsals the [<a href="https://overcast.fm/+BtuwS673k/1522">TS</a>]
00:25:27 ◼ ► week prior to the announcement is why not you know let's do this and didn't [<a href="https://overcast.fm/+BtuwS673k/1527">TS</a>]
00:25:32 ◼ ► talk to lawyers didn't talk to the team so the source code nothing was written [<a href="https://overcast.fm/+BtuwS673k/1532">TS</a>]
00:25:36 ◼ ► with the idea that it would be an open standard and that I know and then this I [<a href="https://overcast.fm/+BtuwS673k/1536">TS</a>]
00:25:42 ◼ ► don't know but it's sure having talked to people over the years about it that [<a href="https://overcast.fm/+BtuwS673k/1542">TS</a>]
00:25:47 ◼ ► they've had a lot of lawsuits regarding patent related lawsuits regarding [<a href="https://overcast.fm/+BtuwS673k/1547">TS</a>]
00:25:53 ◼ ► FaceTime and at least one of them made them change the protocol at some point [<a href="https://overcast.fm/+BtuwS673k/1553">TS</a>]
00:26:00 ◼ ► and I think it actually related to a time when FaceTime got flaked here like [<a href="https://overcast.fm/+BtuwS673k/1560">TS</a>]
00:26:06 ◼ ► they had to do so I had to make some changes and it actually made it worse [<a href="https://overcast.fm/+BtuwS673k/1566">TS</a>]
00:26:10 ◼ ► guess I remember that it was their routing protocol or something yeah it [<a href="https://overcast.fm/+BtuwS673k/1570">TS</a>]
00:26:14 ◼ ► was the way that they handed off from wake up phone call from a cellular [<a href="https://overcast.fm/+BtuwS673k/1574">TS</a>]
00:26:17 ◼ ► network to the data network or something yeah I don't know the details I don't [<a href="https://overcast.fm/+BtuwS673k/1577">TS</a>]
00:26:21 ◼ ► think of as interesting as the just the basic story though which is that patent [<a href="https://overcast.fm/+BtuwS673k/1581">TS</a>]
00:26:25 ◼ ► litigation forced them to change the protocol so they couldn't have even [<a href="https://overcast.fm/+BtuwS673k/1585">TS</a>]
00:26:28 ◼ ► gotten you know they couldn't even keep the protocol that they shipped with [<a href="https://overcast.fm/+BtuwS673k/1588">TS</a>]
00:26:32 ◼ ► themselves let alone make an open standard and and there are so it's the [<a href="https://overcast.fm/+BtuwS673k/1592">TS</a>]
00:26:38 ◼ ► whole area is so patent encumbered that it's just that it's more or less why [<a href="https://overcast.fm/+BtuwS673k/1598">TS</a>]
00:26:44 ◼ ► a man who knows maybe someday they will submit to have it in shape to do [<a href="https://overcast.fm/+BtuwS673k/1604">TS</a>]
00:26:48 ◼ ► but in terms of its been you know for five years and it hasn't happened it's [<a href="https://overcast.fm/+BtuwS673k/1608">TS</a>]
00:26:53 ◼ ► because when they went to Steve Jobs announced it it just was not vetted [<a href="https://overcast.fm/+BtuwS673k/1613">TS</a>]
00:26:57 ◼ ► vetted by engineering or vetted by legal declaration it was jobs saying we're [<a href="https://overcast.fm/+BtuwS673k/1617">TS</a>]
00:27:03 ◼ ► standard and Tim Cook is not a diaper CEO like open source health health care [<a href="https://overcast.fm/+BtuwS673k/1623">TS</a>]
00:27:13 ◼ ► but research get their gonna open to it and I guess that the research kid team [<a href="https://overcast.fm/+BtuwS673k/1633">TS</a>]
00:27:20 ◼ ► knew that plan all along and you know has been right I i dont know I don't [<a href="https://overcast.fm/+BtuwS673k/1640">TS</a>]
00:27:25 ◼ ► know anybody I have no sources on the research team so I you know there could [<a href="https://overcast.fm/+BtuwS673k/1645">TS</a>]
00:27:29 ◼ ► be people in Cupertino listening to this podcast going oh god you're so wrong [<a href="https://overcast.fm/+BtuwS673k/1649">TS</a>]
00:27:32 ◼ ► we're fucked I don't know who we found out same time you did but my guess is [<a href="https://overcast.fm/+BtuwS673k/1652">TS</a>]
00:27:38 ◼ ► though that they knew this all along and that they've written it because it is [<a href="https://overcast.fm/+BtuwS673k/1658">TS</a>]
00:27:41 ◼ ► true this is very true it is really hard to open source any significant code base [<a href="https://overcast.fm/+BtuwS673k/1661">TS</a>]
00:27:47 ◼ ► that was not intended to be open source from the get-go it's just a talk to any [<a href="https://overcast.fm/+BtuwS673k/1667">TS</a>]
00:27:52 ◼ ► programmer it's just axiomatic yeah and I'm not a program I said this is is that [<a href="https://overcast.fm/+BtuwS673k/1672">TS</a>]
00:27:58 ◼ ► this is essentially because it's interwoven with stuff that you don't [<a href="https://overcast.fm/+BtuwS673k/1678">TS</a>]
00:28:01 ◼ ► want to open source right yeah and you know it's almost like designing a US [<a href="https://overcast.fm/+BtuwS673k/1681">TS</a>]
00:28:05 ◼ ► base like a building like if you know a space that meant for the public to come [<a href="https://overcast.fm/+BtuwS673k/1685">TS</a>]
00:28:09 ◼ ► in is different than a space that you is not meant for the public to come in just [<a href="https://overcast.fm/+BtuwS673k/1689">TS</a>]
00:28:13 ◼ ► dunno terms of where you put the doors where you put locks what's you know [<a href="https://overcast.fm/+BtuwS673k/1693">TS</a>]
00:28:17 ◼ ► bolted down and yet in my wet libraries you use what dependencies you have you [<a href="https://overcast.fm/+BtuwS673k/1697">TS</a>]
00:28:23 ◼ ► know it's so my guess is that this will be open source right on schedule with no [<a href="https://overcast.fm/+BtuwS673k/1703">TS</a>]
00:28:29 ◼ ► the schedule thing you'll be interesting but yeah I don't think it'll be a year's [<a href="https://overcast.fm/+BtuwS673k/1709">TS</a>]
00:28:34 ◼ ► delay or or nobody's ever gonna talk about the game like FaceTime it's a it [<a href="https://overcast.fm/+BtuwS673k/1714">TS</a>]
00:28:38 ◼ ► doesn't make sense I mean what they're trying to do only actually makes sense [<a href="https://overcast.fm/+BtuwS673k/1718">TS</a>]
00:28:42 ◼ ► if other people have access to it i mean that what they're trying to do but the [<a href="https://overcast.fm/+BtuwS673k/1722">TS</a>]
00:28:47 ◼ ► spirit in which they're trying to do it right so if they're trying to say we are [<a href="https://overcast.fm/+BtuwS673k/1727">TS</a>]
00:28:51 ◼ ► genuinely interested in improving the quality and quantity of research in this [<a href="https://overcast.fm/+BtuwS673k/1731">TS</a>]
00:28:58 ◼ ► then the only way to really honor that is to say it's not just iPhone users you [<a href="https://overcast.fm/+BtuwS673k/1738">TS</a>]
00:29:04 ◼ ► know we're gonna open sources so anybody can access this framework and and do [<a href="https://overcast.fm/+BtuwS673k/1744">TS</a>]
00:29:07 ◼ ► these things it's just work we need we felt we needed to do and cook said [<a href="https://overcast.fm/+BtuwS673k/1747">TS</a>]
00:29:11 ◼ ► something essentially reiterating his I'm we don't pay attention to the ROI [<a href="https://overcast.fm/+BtuwS673k/1751">TS</a>]
00:29:16 ◼ ► statements at the recent shareholders meeting is there something about [<a href="https://overcast.fm/+BtuwS673k/1756">TS</a>]
00:29:20 ◼ ► research kid and and some other efforts they did as far as a person and say it's [<a href="https://overcast.fm/+BtuwS673k/1760">TS</a>]
00:29:25 ◼ ► I think it is genuinely at being sure it's good PR for them right obviously [<a href="https://overcast.fm/+BtuwS673k/1765">TS</a>]
00:29:30 ◼ ► but it it also is something I think it where they saw an opportunity that they [<a href="https://overcast.fm/+BtuwS673k/1770">TS</a>]
00:29:35 ◼ ► could execute on this because they were already doing stuff in that space and [<a href="https://overcast.fm/+BtuwS673k/1775">TS</a>]
00:29:39 ◼ ► they would benefit them for sure but it would also benefit you know the public [<a href="https://overcast.fm/+BtuwS673k/1779">TS</a>]
00:29:42 ◼ ► at large and why not you know at this point they have the resources and money [<a href="https://overcast.fm/+BtuwS673k/1782">TS</a>]
00:29:47 ◼ ► to spend on these things and it just seems like cook is more willing to say [<a href="https://overcast.fm/+BtuwS673k/1787">TS</a>]
00:29:51 ◼ ► ok you've you people do this you take this chunk of resources into this yeah I [<a href="https://overcast.fm/+BtuwS673k/1791">TS</a>]
00:29:58 ◼ ► agree you know I think that it doesn't mean you have to be any less cynical [<a href="https://overcast.fm/+BtuwS673k/1798">TS</a>]
00:30:03 ◼ ► about Apple is a for-profit corporation but that it's true some of the stuff [<a href="https://overcast.fm/+BtuwS673k/1803">TS</a>]
00:30:06 ◼ ► they do is not about the ROI I know that I didn't see anything about the [<a href="https://overcast.fm/+BtuwS673k/1806">TS</a>]
00:30:11 ◼ ► shareholders meeting yesterday but I know he'd repeated that again a week or [<a href="https://overcast.fm/+BtuwS673k/1811">TS</a>]
00:30:17 ◼ ► two ago when he was in Europe and he was when he was in London and somebody you [<a href="https://overcast.fm/+BtuwS673k/1817">TS</a>]
00:30:21 ◼ ► know he took questions from store employees in their espresso there and [<a href="https://overcast.fm/+BtuwS673k/1821">TS</a>]
00:30:24 ◼ ► that somebody asked about accessibility and weather watches gonna be accessible [<a href="https://overcast.fm/+BtuwS673k/1824">TS</a>]
00:30:29 ◼ ► and he just said it will be and that they take it seriously and it's just one [<a href="https://overcast.fm/+BtuwS673k/1829">TS</a>]
00:30:33 ◼ ► of those things where they don't measure the ROI they don't measure whether they [<a href="https://overcast.fm/+BtuwS673k/1833">TS</a>]
00:30:37 ◼ ► sell enough iPhones to vision impaired people to justify the cost of the [<a href="https://overcast.fm/+BtuwS673k/1837">TS</a>]
00:30:44 ◼ ► engineering of making everything accessible to they don't even measure it [<a href="https://overcast.fm/+BtuwS673k/1844">TS</a>]
00:30:47 ◼ ► because it's just the right thing to do and clearly they can do it and still be [<a href="https://overcast.fm/+BtuwS673k/1847">TS</a>]
00:30:51 ◼ ► very profitable it's just the right thing to do and i believe that i truly [<a href="https://overcast.fm/+BtuwS673k/1851">TS</a>]
00:30:55 ◼ ► believe that they don't measure the ROI and stuff like that [<a href="https://overcast.fm/+BtuwS673k/1855">TS</a>]
00:30:59 ◼ ► yeah and and he said that at this shareholders meeting I guess he said [<a href="https://overcast.fm/+BtuwS673k/1859">TS</a>]
00:31:04 ◼ ► Apple didn't do this for the RI in reference to research get this just [<a href="https://overcast.fm/+BtuwS673k/1864">TS</a>]
00:31:08 ◼ ► isn't the lens Apple uses that was the reason he is in of course we got big as [<a href="https://overcast.fm/+BtuwS673k/1868">TS</a>]
00:31:14 ◼ ► it as a news organization we get pitches from from everybody immediately after [<a href="https://overcast.fm/+BtuwS673k/1874">TS</a>]
00:31:19 ◼ ► falling to some so we get from these people [<a href="https://overcast.fm/+BtuwS673k/1879">TS</a>]
00:31:22 ◼ ► dinner either shareholder interests people or conservative organizations or [<a href="https://overcast.fm/+BtuwS673k/1882">TS</a>]
00:31:27 ◼ ► capitalist advocates said stuff we get all these bitches immediately afterwards [<a href="https://overcast.fm/+BtuwS673k/1887">TS</a>]
00:31:31 ◼ ► so they're like oh we were very disappointed with Tim Cook denigrating [<a href="https://overcast.fm/+BtuwS673k/1891">TS</a>]
00:31:35 ◼ ► capitalism and you know it it's actually pretty amazing how specific people get [<a href="https://overcast.fm/+BtuwS673k/1895">TS</a>]
00:31:40 ◼ ► when he says it's a small statement but it is very tricky to say that and and [<a href="https://overcast.fm/+BtuwS673k/1900">TS</a>]
00:31:46 ◼ ► very tricky say about the right things has his job is to maximize investor [<a href="https://overcast.fm/+BtuwS673k/1906">TS</a>]
00:31:51 ◼ ► return as an overall CEO so it's quite a powerful statement more powerful than [<a href="https://overcast.fm/+BtuwS673k/1911">TS</a>]
00:31:56 ◼ ► people give it credit for it I would actually I that's actually a I like [<a href="https://overcast.fm/+BtuwS673k/1916">TS</a>]
00:32:03 ◼ ► eighties going forward and it's actually not the job of the CEO there is that [<a href="https://overcast.fm/+BtuwS673k/1923">TS</a>]
00:32:10 ◼ ► gives people say that it's good it's become like part of the there's a lot of [<a href="https://overcast.fm/+BtuwS673k/1930">TS</a>]
00:32:17 ◼ ► people who put it in those terms that the job the CEOs to maximize investor [<a href="https://overcast.fm/+BtuwS673k/1937">TS</a>]
00:32:22 ◼ ► returns and it's actually not sure you can't there is no legal definition that [<a href="https://overcast.fm/+BtuwS673k/1942">TS</a>]
00:32:25 ◼ ► says that it's the CEO doesn't hurt to the shareholders and shareholders to [<a href="https://overcast.fm/+BtuwS673k/1945">TS</a>]
00:32:28 ◼ ► have a reasonable expectation that there that the company will be managed in a [<a href="https://overcast.fm/+BtuwS673k/1948">TS</a>]
00:32:32 ◼ ► way that you know doesn't devalue the company but that is it's sort of a tease [<a href="https://overcast.fm/+BtuwS673k/1952">TS</a>]
00:32:40 ◼ ► going forward justification for for the sort of logic that leads to the quarter [<a href="https://overcast.fm/+BtuwS673k/1960">TS</a>]
00:32:45 ◼ ► by quarter you know to do whatever it takes that's actually traditionally is [<a href="https://overcast.fm/+BtuwS673k/1965">TS</a>]
00:32:50 ◼ ► not really the the view of the CEO and I think definitely has that old school [<a href="https://overcast.fm/+BtuwS673k/1970">TS</a>]
00:32:54 ◼ ► like he's thinking every bit as much about where I was going to be in [<a href="https://overcast.fm/+BtuwS673k/1974">TS</a>]
00:32:58 ◼ ► twenty-five thirty years as he is where they're going to be next quarter and but [<a href="https://overcast.fm/+BtuwS673k/1978">TS</a>]
00:33:03 ◼ ► anyway long story short I think nobody the thing that's different about how [<a href="https://overcast.fm/+BtuwS673k/1983">TS</a>]
00:33:06 ◼ ► cool is there and and again you can be completely cynical about their there [<a href="https://overcast.fm/+BtuwS673k/1986">TS</a>]
00:33:11 ◼ ► ruthless capitalism is their profit margins across the board but by focusing [<a href="https://overcast.fm/+BtuwS673k/1991">TS</a>]
00:33:16 ◼ ► in maintaining these unprecedented 34 35 36 37 percent profit margins on with [<a href="https://overcast.fm/+BtuwS673k/1996">TS</a>]
00:33:26 ◼ ► with average selling prices that are away above the competition so they have [<a href="https://overcast.fm/+BtuwS673k/2006">TS</a>]
00:33:30 ◼ ► higher margins and higher selling average selling prices for phones for [<a href="https://overcast.fm/+BtuwS673k/2010">TS</a>]
00:33:34 ◼ ► laptops or desktops for tax relief for the watches and definitely for watches [<a href="https://overcast.fm/+BtuwS673k/2014">TS</a>]
00:33:39 ◼ ► that's what allows them to do things on the periphery that may not have an ROI [<a href="https://overcast.fm/+BtuwS673k/2019">TS</a>]
00:33:46 ◼ ► you know you know it's by focusing on keeping these high profit margins and [<a href="https://overcast.fm/+BtuwS673k/2026">TS</a>]
00:33:54 ◼ ► overall and incredible amount of profit they don't have to do you know the [<a href="https://overcast.fm/+BtuwS673k/2034">TS</a>]
00:33:59 ◼ ► details and stuff like that like I don't think that their reckless with their [<a href="https://overcast.fm/+BtuwS673k/2039">TS</a>]
00:34:03 ◼ ► money at all if anything I think that they're still relatively conservative [<a href="https://overcast.fm/+BtuwS673k/2043">TS</a>]
00:34:07 ◼ ► maybe even too conservative with their spending but that's that's how you [<a href="https://overcast.fm/+BtuwS673k/2047">TS</a>]
00:34:11 ◼ ► become so insanely profitable is by being conservative with your spending [<a href="https://overcast.fm/+BtuwS673k/2051">TS</a>]
00:34:15 ◼ ► what was it last year I thought I thought and and you know i i don't mean [<a href="https://overcast.fm/+BtuwS673k/2055">TS</a>]
00:34:20 ◼ ► to I thought Tim Cook's too big move move moments last year when he has a say [<a href="https://overcast.fm/+BtuwS673k/2060">TS</a>]
00:34:26 ◼ ► in business week where he came out as gay which was very eloquent and just [<a href="https://overcast.fm/+BtuwS673k/2066">TS</a>]
00:34:31 ◼ ► perfectly timed and absolutely and his downright angry response at last year's [<a href="https://overcast.fm/+BtuwS673k/2071">TS</a>]
00:34:38 ◼ ► shareholder meeting began talking about return on investment with the [<a href="https://overcast.fm/+BtuwS673k/2078">TS</a>]
00:34:43 ◼ ► conservative guy who was upset about their stance on global warming and that [<a href="https://overcast.fm/+BtuwS673k/2083">TS</a>]
00:34:49 ◼ ► there you know spending billions of dollars on solar power for their data [<a href="https://overcast.fm/+BtuwS673k/2089">TS</a>]
00:34:55 ◼ ► centers and now they've announced a new thing where they're spending billions of [<a href="https://overcast.fm/+BtuwS673k/2095">TS</a>]
00:34:58 ◼ ► dollars on solar power to power the campus you know he was upset about that [<a href="https://overcast.fm/+BtuwS673k/2098">TS</a>]
00:35:03 ◼ ► why you wasting how can you justify wasting shareholder money on [<a href="https://overcast.fm/+BtuwS673k/2103">TS</a>]
00:35:07 ◼ ► you know this theory that you know that the cookout and even though he did that [<a href="https://overcast.fm/+BtuwS673k/2107">TS</a>]
00:35:15 ◼ ► that's the only time I thought that you've ever seen in public you've ever [<a href="https://overcast.fm/+BtuwS673k/2115">TS</a>]
00:35:19 ◼ ► seen Tim Cook Off message ever and not that here I don't think he regrets at [<a href="https://overcast.fm/+BtuwS673k/2119">TS</a>]
00:35:23 ◼ ► all but he really he got angry kinda scary yeah yeah I know I can I can't [<a href="https://overcast.fm/+BtuwS673k/2123">TS</a>]
00:35:30 ◼ ► even imagine now because he's such a calm collected I it's so different when [<a href="https://overcast.fm/+BtuwS673k/2130">TS</a>]
00:35:35 ◼ ► somebody's bombastic he kind of expected from them but I think it was definitely [<a href="https://overcast.fm/+BtuwS673k/2135">TS</a>]
00:35:39 ◼ ► a departure from the script and a departure from his his demeanor cracked [<a href="https://overcast.fm/+BtuwS673k/2139">TS</a>]
00:35:43 ◼ ► a little bit and the necessarily a bad way but just in a very human way you [<a href="https://overcast.fm/+BtuwS673k/2143">TS</a>]
00:35:47 ◼ ► feel very passionately about about that subject and I think that there's the [<a href="https://overcast.fm/+BtuwS673k/2147">TS</a>]
00:35:52 ◼ ► cynicism as you mentioned it's good as a journalist it's helpful to have seen [<a href="https://overcast.fm/+BtuwS673k/2152">TS</a>]
00:35:56 ◼ ► this is a general overall skepticism but I think that the cynicism towards [<a href="https://overcast.fm/+BtuwS673k/2156">TS</a>]
00:36:03 ◼ ► technology and larger companies like Apple especially because of the enormous [<a href="https://overcast.fm/+BtuwS673k/2163">TS</a>]
00:36:08 ◼ ► amounts of power that they wield it has to be balanced rate and I think that [<a href="https://overcast.fm/+BtuwS673k/2168">TS</a>]
00:36:13 ◼ ► this is kind of subjects where you're talking about a company like Apple [<a href="https://overcast.fm/+BtuwS673k/2173">TS</a>]
00:36:17 ◼ ► saying we're going to do this regardless overturn there's a lot of instinctual [<a href="https://overcast.fm/+BtuwS673k/2177">TS</a>]
00:36:22 ◼ ► desire to paint that as a PR move or something like that and I i don't i [<a href="https://overcast.fm/+BtuwS673k/2182">TS</a>]
00:36:28 ◼ ► don't hang out with Tim Cook we don't play golf I don't know but it just [<a href="https://overcast.fm/+BtuwS673k/2188">TS</a>]
00:36:32 ◼ ► doesn't feel if you'll start getting it doesn't feel manufacturer to me at all [<a href="https://overcast.fm/+BtuwS673k/2192">TS</a>]
00:36:35 ◼ ► yeah I agree I thought with the sweater with the zip up sweater that he had on [<a href="https://overcast.fm/+BtuwS673k/2195">TS</a>]
00:36:41 ◼ ► the word that came to mind was a vernacular [<a href="https://overcast.fm/+BtuwS673k/2201">TS</a>]
00:36:46 ◼ ► he seems like he's sort of the company's uncle you know that everybody looks up [<a href="https://overcast.fm/+BtuwS673k/2206">TS</a>]
00:36:51 ◼ ► to and you know he's he's not there executive team is pretty much around the [<a href="https://overcast.fm/+BtuwS673k/2211">TS</a>]
00:36:57 ◼ ► same age everybody is sort of 52 55 it's not like he is older but his hairs a [<a href="https://overcast.fm/+BtuwS673k/2217">TS</a>]
00:37:02 ◼ ► little prayer than than most and so it does he sort of has like elder statesman [<a href="https://overcast.fm/+BtuwS673k/2222">TS</a>]
00:37:10 ◼ ► makes him seem that's not all but there's sort of like [<a href="https://overcast.fm/+BtuwS673k/2230">TS</a>]
00:37:14 ◼ ► I don't know in a sweater just sort of emphasized he's like the phone call that [<a href="https://overcast.fm/+BtuwS673k/2234">TS</a>]
00:37:18 ◼ ► everybody looks up to I think this is a power for him in feeling like he's [<a href="https://overcast.fm/+BtuwS673k/2238">TS</a>]
00:37:27 ◼ ► collected you know the key has he's comfortable in the the power in the role [<a href="https://overcast.fm/+BtuwS673k/2247">TS</a>]
00:37:33 ◼ ► that he's in as I think a lot of times you see these CEOs who obviously you [<a href="https://overcast.fm/+BtuwS673k/2253">TS</a>]
00:37:37 ◼ ► know pulled over the past decade everybody has tried to replicate Apple's [<a href="https://overcast.fm/+BtuwS673k/2257">TS</a>]
00:37:40 ◼ ► sort of we're actually gonna bring the company men out on stage and he's gonna [<a href="https://overcast.fm/+BtuwS673k/2260">TS</a>]
00:37:45 ◼ ► be convincing and they almost always fail but you see a lot of these guys [<a href="https://overcast.fm/+BtuwS673k/2265">TS</a>]
00:37:49 ◼ ► come out and it feels very much like I got coached four for four weeks to [<a href="https://overcast.fm/+BtuwS673k/2269">TS</a>]
00:37:58 ◼ ► deliver the speech and I'm delivering about you don't really believe any of [<a href="https://overcast.fm/+BtuwS673k/2278">TS</a>]
00:38:00 ◼ ► that but he's feeling more and more comfortable with the power that he [<a href="https://overcast.fm/+BtuwS673k/2280">TS</a>]
00:38:05 ◼ ► wields and it seems like it's it's one of those things where he comes out he [<a href="https://overcast.fm/+BtuwS673k/2285">TS</a>]
00:38:09 ◼ ► said he's in control he has this presence where you believe that he [<a href="https://overcast.fm/+BtuwS673k/2289">TS</a>]
00:38:15 ◼ ► actually does have a handle on what's going on and Steve had that in a [<a href="https://overcast.fm/+BtuwS673k/2295">TS</a>]
00:38:19 ◼ ► different way where you felt that the things he was saying reflected his [<a href="https://overcast.fm/+BtuwS673k/2299">TS</a>]
00:38:23 ◼ ► passions and his passions drove a company or is it seems like the things [<a href="https://overcast.fm/+BtuwS673k/2303">TS</a>]
00:38:28 ◼ ► reflect the the passions of the people inside the company just seems like a [<a href="https://overcast.fm/+BtuwS673k/2308">TS</a>]
00:38:32 ◼ ► little bit of a different balance there I think the single most important aspect [<a href="https://overcast.fm/+BtuwS673k/2312">TS</a>]
00:38:37 ◼ ► of Tim Cook's leadership as CEO and his person to that that what made him so [<a href="https://overcast.fm/+BtuwS673k/2317">TS</a>]
00:38:42 ◼ ► suited to take over when he did is that he truly seems completely secure with [<a href="https://overcast.fm/+BtuwS673k/2322">TS</a>]
00:38:51 ◼ ► the fact that he is in no way Steve Jobs and I think that it's almost incredible [<a href="https://overcast.fm/+BtuwS673k/2331">TS</a>]
00:39:00 ◼ ► like he's nowhere near he's very good is very smart is doing a great job the [<a href="https://overcast.fm/+BtuwS673k/2340">TS</a>]
00:39:05 ◼ ► company is incredibly successful so far under his leadership but nobody is ever [<a href="https://overcast.fm/+BtuwS673k/2345">TS</a>]
00:39:11 ◼ ► going to doubt nobody I don't think I mean I think you know the way things [<a href="https://overcast.fm/+BtuwS673k/2351">TS</a>]
00:39:15 ◼ ► will play out like in the history of the industry he will not be as famous or [<a href="https://overcast.fm/+BtuwS673k/2355">TS</a>]
00:39:20 ◼ ► as you know look back upon a hundred years from now as Steve Jobs right Steve [<a href="https://overcast.fm/+BtuwS673k/2360">TS</a>]
00:39:25 ◼ ► Jobs is thomas edison you know it's Henry Ford he's you know we're gonna be [<a href="https://overcast.fm/+BtuwS673k/2365">TS</a>]
00:39:29 ◼ ► talking about him for long after you know we're dead and he is totally secure [<a href="https://overcast.fm/+BtuwS673k/2369">TS</a>]
00:39:35 ◼ ► enough he doesn't bother him one bit he understands it he knows it and he's fine [<a href="https://overcast.fm/+BtuwS673k/2375">TS</a>]
00:39:40 ◼ ► with it it doesn't bother him at all there's no part of his ego that is [<a href="https://overcast.fm/+BtuwS673k/2380">TS</a>]
00:39:45 ◼ ► bothered by that and I think that is extraordinary and I think it's true it's [<a href="https://overcast.fm/+BtuwS673k/2385">TS</a>]
00:39:51 ◼ ► just remarkable because I think that you know almost anybody else who would have [<a href="https://overcast.fm/+BtuwS673k/2391">TS</a>]
00:39:55 ◼ ► taken over it would have been inevitable that they'd it would it would eat at [<a href="https://overcast.fm/+BtuwS673k/2395">TS</a>]
00:39:59 ◼ ► yep yep I agree it takes a lot of it takes a lot of comfort to not put it [<a href="https://overcast.fm/+BtuwS673k/2399">TS</a>]
00:40:07 ◼ ► wasn't even that other people compare and do compared him to steve as far as [<a href="https://overcast.fm/+BtuwS673k/2407">TS</a>]
00:40:12 ◼ ► management style or success or whatever but to not put that on yourself I mean [<a href="https://overcast.fm/+BtuwS673k/2412">TS</a>]
00:40:16 ◼ ► that's an unseen thing and I'm sure you know he thinks about it a lot but [<a href="https://overcast.fm/+BtuwS673k/2416">TS</a>]
00:40:20 ◼ ► doesn't seem like you let that get in the way you know in some other universe [<a href="https://overcast.fm/+BtuwS673k/2420">TS</a>]
00:40:23 ◼ ► where Steve either didn't get sick or or beat it and stayed ahead of it and had [<a href="https://overcast.fm/+BtuwS673k/2423">TS</a>]
00:40:28 ◼ ► you know a full career and stated you know at the helm as CEO until he was you [<a href="https://overcast.fm/+BtuwS673k/2428">TS</a>]
00:40:33 ◼ ► know seventy years old and it was planned in obvious transition and there [<a href="https://overcast.fm/+BtuwS673k/2433">TS</a>]
00:40:39 ◼ ► is no tragedy involved there still would have had two men as somebody who [<a href="https://overcast.fm/+BtuwS673k/2439">TS</a>]
00:40:43 ◼ ► followed Steve Jobs and it would have been hard but it's so much harder to do [<a href="https://overcast.fm/+BtuwS673k/2443">TS</a>]
00:40:49 ◼ ► it like Tim Cook did in a way where everybody cook included wishes it had [<a href="https://overcast.fm/+BtuwS673k/2449">TS</a>]
00:40:54 ◼ ► had had had to happen right it's just you know it's been you know what three [<a href="https://overcast.fm/+BtuwS673k/2454">TS</a>]
00:41:03 ◼ ► years yes three years three and almost you know coming up on three and a half [<a href="https://overcast.fm/+BtuwS673k/2463">TS</a>]
00:41:07 ◼ ► years it's you know it it clearly feels like it's in the past tense that you [<a href="https://overcast.fm/+BtuwS673k/2467">TS</a>]
00:41:14 ◼ ► know when steve was around feels like this is Tim's Apple but [<a href="https://overcast.fm/+BtuwS673k/2474">TS</a>]
00:41:18 ◼ ► I still feel like we we underestimate just what an extraordinary position that [<a href="https://overcast.fm/+BtuwS673k/2478">TS</a>]
00:41:23 ◼ ► thrust him into yeah and and the their inmost transitions like this there's a [<a href="https://overcast.fm/+BtuwS673k/2483">TS</a>]
00:41:31 ◼ ► situation where you have a clear-cut goal at all we need to fix this or fix [<a href="https://overcast.fm/+BtuwS673k/2491">TS</a>]
00:41:37 ◼ ► that and the hardest position to come into as an incoming CEO is to not screw [<a href="https://overcast.fm/+BtuwS673k/2497">TS</a>]
00:41:43 ◼ ► up something that's already incredibly successful exactly that's the worst one [<a href="https://overcast.fm/+BtuwS673k/2503">TS</a>]
00:41:48 ◼ ► you know there's all kinds of other scenarios but that's the man that's the [<a href="https://overcast.fm/+BtuwS673k/2508">TS</a>]
00:41:52 ◼ ► only thing you can do is if you are you are the best thing must proceed your job [<a href="https://overcast.fm/+BtuwS673k/2512">TS</a>]
00:41:58 ◼ ► you're just going to get people going ok good you didn't screw it up and if [<a href="https://overcast.fm/+BtuwS673k/2518">TS</a>]
00:42:01 ◼ ► you're the worst ever in this if your script even a little bit and things go [<a href="https://overcast.fm/+BtuwS673k/2521">TS</a>]
00:42:05 ◼ ► downwards than its you know when you're the worst you're awful horrible and [<a href="https://overcast.fm/+BtuwS673k/2525">TS</a>]
00:42:10 ◼ ► everybody blames so it's just the thing it was a thankless thing and I think [<a href="https://overcast.fm/+BtuwS673k/2530">TS</a>]
00:42:14 ◼ ► he's handled it pretty well when I say it will do another break but Jeff [<a href="https://overcast.fm/+BtuwS673k/2534">TS</a>]
00:42:19 ◼ ► Williams first on-stage appearance for research kit well as I i should say [<a href="https://overcast.fm/+BtuwS673k/2539">TS</a>]
00:42:26 ◼ ► every word it was his first on-stage appearance at the keynote and it was for [<a href="https://overcast.fm/+BtuwS673k/2546">TS</a>]
00:42:30 ◼ ► research I think that's noteworthy I think that there is a sort of implicit [<a href="https://overcast.fm/+BtuwS673k/2550">TS</a>]
00:42:40 ◼ ► you know there's a whole page and what a dozen dozen price senior executives at [<a href="https://overcast.fm/+BtuwS673k/2560">TS</a>]
00:42:44 ◼ ► Apple that they listed as their senior leadership but the one to speak onstage [<a href="https://overcast.fm/+BtuwS673k/2564">TS</a>]
00:42:48 ◼ ► I think there's an implicit you know they're the a-team shoulder that are a [<a href="https://overcast.fm/+BtuwS673k/2568">TS</a>]
00:42:53 ◼ ► key Jony ive is exceptionally but he does these videos and I think Jeff [<a href="https://overcast.fm/+BtuwS673k/2573">TS</a>]
00:43:00 ◼ ► Williams getting elevated to that level is a sign that he's leveled up within [<a href="https://overcast.fm/+BtuwS673k/2580">TS</a>]
00:43:07 ◼ ► yeah there's a sort of line on the page and i dont wanna read too much into the [<a href="https://overcast.fm/+BtuwS673k/2587">TS</a>]
00:43:12 ◼ ► page layout with a sort of line and below it is Paulding Ave and Lisa [<a href="https://overcast.fm/+BtuwS673k/2592">TS</a>]
00:43:16 ◼ ► Jackson and Jones opened on me and then above that Jeff Williams is the last [<a href="https://overcast.fm/+BtuwS673k/2596">TS</a>]
00:43:21 ◼ ► person above that low but the above that is another great great exactly and I [<a href="https://overcast.fm/+BtuwS673k/2601">TS</a>]
00:43:27 ◼ ► think that he's definitely part of that group obviously the people like glue [<a href="https://overcast.fm/+BtuwS673k/2607">TS</a>]
00:43:31 ◼ ► won't be on the stage necessarily snapple's thing you know something like [<a href="https://overcast.fm/+BtuwS673k/2611">TS</a>]
00:43:37 ◼ ► dan I could see making an appearance maybe at some point johnnie obviously [<a href="https://overcast.fm/+BtuwS673k/2617">TS</a>]
00:43:42 ◼ ► chooses not to as far as I have heard you know bruises GCC stop deadly that's [<a href="https://overcast.fm/+BtuwS673k/2622">TS</a>]
00:43:48 ◼ ► not his thing but amongst other group the only person that hasn't been on [<a href="https://overcast.fm/+BtuwS673k/2628">TS</a>]
00:43:51 ◼ ► there that I i think will eventually would be angela wright yeah I think that [<a href="https://overcast.fm/+BtuwS673k/2631">TS</a>]
00:43:55 ◼ ► Jeff being in that group of people that presents and also thought that Kevin [<a href="https://overcast.fm/+BtuwS673k/2635">TS</a>]
00:44:01 ◼ ► Lynch coming out and he did actually really good job wasn't too sure but yeah [<a href="https://overcast.fm/+BtuwS673k/2641">TS</a>]
00:44:07 ◼ ► i bristle as the general counsel I think if anybody wants as the lawyer had said [<a href="https://overcast.fm/+BtuwS673k/2647">TS</a>]
00:44:13 ◼ ► to come out today to speak publicly be like fuck you I would advise you not to [<a href="https://overcast.fm/+BtuwS673k/2653">TS</a>]
00:44:19 ◼ ► you just know that is scary you know I think that I as a you know spitball I [<a href="https://overcast.fm/+BtuwS673k/2659">TS</a>]
00:44:30 ◼ ► predicted that maybe Angela Ahrendts would appear on stage and then I people [<a href="https://overcast.fm/+BtuwS673k/2670">TS</a>]
00:44:35 ◼ ► wrote to me after I would you think if she didn't know I think it's simple [<a href="https://overcast.fm/+BtuwS673k/2675">TS</a>]
00:44:39 ◼ ► because they didn't it was my theory that maybe she would was tied to the [<a href="https://overcast.fm/+BtuwS673k/2679">TS</a>]
00:44:44 ◼ ► idea that they would talk about these store retail changes that are above the [<a href="https://overcast.fm/+BtuwS673k/2684">TS</a>]
00:44:51 ◼ ► table with glass top gonna go on their interests table with glass top now so I [<a href="https://overcast.fm/+BtuwS673k/2691">TS</a>]
00:44:57 ◼ ► think she will if he would have been if they had some I think she will [<a href="https://overcast.fm/+BtuwS673k/2697">TS</a>]
00:45:00 ◼ ► eventually but I think that it would be in the context of retail you know it's [<a href="https://overcast.fm/+BtuwS673k/2700">TS</a>]
00:45:07 ◼ ► no there's too many people who I think are reading into her background and the [<a href="https://overcast.fm/+BtuwS673k/2707">TS</a>]
00:45:13 ◼ ► fact they're getting into watches and think that she's doing product marketing [<a href="https://overcast.fm/+BtuwS673k/2713">TS</a>]
00:45:17 ◼ ► our product development on watching something like know her job [<a href="https://overcast.fm/+BtuwS673k/2717">TS</a>]
00:45:21 ◼ ► had retail and trust me her hands are full like that's more than enough work [<a href="https://overcast.fm/+BtuwS673k/2721">TS</a>]
00:45:25 ◼ ► for her to do so if she were to come on stage it would be to talk about retail [<a href="https://overcast.fm/+BtuwS673k/2725">TS</a>]
00:45:31 ◼ ► it would not be you know talk about watch features or something like that [<a href="https://overcast.fm/+BtuwS673k/2731">TS</a>]
00:45:34 ◼ ► yeah when i when she got hired I did I finally published two people were killed [<a href="https://overcast.fm/+BtuwS673k/2734">TS</a>]
00:45:41 ◼ ► four months ago just before the event [<a href="https://overcast.fm/+BtuwS673k/2741">TS</a>]
00:45:43 ◼ ► and nobody probably nobody read it because of the event obviously but when [<a href="https://overcast.fm/+BtuwS673k/2743">TS</a>]
00:45:47 ◼ ► she got hired I kind of asked around and you know it up a little bit just people [<a href="https://overcast.fm/+BtuwS673k/2747">TS</a>]
00:45:50 ◼ ► in new and said so what you know you sheik can be involved in the water [<a href="https://overcast.fm/+BtuwS673k/2750">TS</a>]
00:45:54 ◼ ► that's what a lot of people as you said a lot of people were assuming oh she's [<a href="https://overcast.fm/+BtuwS673k/2754">TS</a>]
00:45:57 ◼ ► not just hiring your for retail they're hiring or two to help develop watcher [<a href="https://overcast.fm/+BtuwS673k/2757">TS</a>]
00:46:01 ◼ ► you know work on that that aspect of it they said don't overestimate the amount [<a href="https://overcast.fm/+BtuwS673k/2761">TS</a>]
00:46:08 ◼ ► of involvement that that retail would have in product development you know [<a href="https://overcast.fm/+BtuwS673k/2768">TS</a>]
00:46:13 ◼ ► she's not sitting in on Mon product feature roundtables you know necessarily [<a href="https://overcast.fm/+BtuwS673k/2773">TS</a>]
00:46:18 ◼ ► and I'm I don't I don't know this for sure obviously is just people giving me [<a href="https://overcast.fm/+BtuwS673k/2778">TS</a>]
00:46:22 ◼ ► general kind of hints about how it works so I just yes she's not she's [<a href="https://overcast.fm/+BtuwS673k/2782">TS</a>]
00:46:28 ◼ ► indefinitely involved in the retail side of things which I think there's plenty [<a href="https://overcast.fm/+BtuwS673k/2788">TS</a>]
00:46:30 ◼ ► of work to do that yeah I I say this not to be dismissive as to her skills and [<a href="https://overcast.fm/+BtuwS673k/2790">TS</a>]
00:46:35 ◼ ► abilities and taste I say this only knowing that be hit hard to retail for [<a href="https://overcast.fm/+BtuwS673k/2795">TS</a>]
00:46:40 ◼ ► the most profitable per square foot retailer in the world who is expanding [<a href="https://overcast.fm/+BtuwS673k/2800">TS</a>]
00:46:47 ◼ ► at a very consistent not know not overly aggressive not reckless but expanding [<a href="https://overcast.fm/+BtuwS673k/2807">TS</a>]
00:46:54 ◼ ► and expanding in places as politically delicate as China it more than enough [<a href="https://overcast.fm/+BtuwS673k/2814">TS</a>]
00:47:01 ◼ ► for kids a ton of work I'm sure that she is working her ass off every day and [<a href="https://overcast.fm/+BtuwS673k/2821">TS</a>]
00:47:05 ◼ ► that just on the retail but I think that if and when we see her on stage will be [<a href="https://overcast.fm/+BtuwS673k/2825">TS</a>]
00:47:09 ◼ ► in that context I would take another break here and thank our next sponsor [<a href="https://overcast.fm/+BtuwS673k/2829">TS</a>]
00:47:16 ◼ ► and it's our good friends at Sharis berries makes premium men's shaving good [<a href="https://overcast.fm/+BtuwS673k/2836">TS</a>]
00:47:23 ◼ ► they make razors blades they make shaving cream in jail after shaved [<a href="https://overcast.fm/+BtuwS673k/2843">TS</a>]
00:47:29 ◼ ► everything you need to take care of your savings and they do it right its top [<a href="https://overcast.fm/+BtuwS673k/2849">TS</a>]
00:47:35 ◼ ► quality stuff and at a great price [<a href="https://overcast.fm/+BtuwS673k/2855">TS</a>]
00:47:39 ◼ ► really truly go to Amazon measured against the stuff from joy about half [<a href="https://overcast.fm/+BtuwS673k/2859">TS</a>]
00:47:44 ◼ ► the price of the major complete brand competitors for late [<a href="https://overcast.fm/+BtuwS673k/2864">TS</a>]
00:47:49 ◼ ► how they do it well they do it by cutting out the middleman coming out the [<a href="https://overcast.fm/+BtuwS673k/2869">TS</a>]
00:47:53 ◼ ► advertising and by taking control themselves they bought their own factory [<a href="https://overcast.fm/+BtuwS673k/2873">TS</a>]
00:47:59 ◼ ► in Germany that makes razor blades a factory that was already doing it they [<a href="https://overcast.fm/+BtuwS673k/2879">TS</a>]
00:48:03 ◼ ► bought it they make their own blade they are top notch super sharp really [<a href="https://overcast.fm/+BtuwS673k/2883">TS</a>]
00:48:09 ◼ ► high-quality they're not just likes company that has a core brand and a [<a href="https://overcast.fm/+BtuwS673k/2889">TS</a>]
00:48:13 ◼ ► white label the blade from you know whatever factory anywhere in the world [<a href="https://overcast.fm/+BtuwS673k/2893">TS</a>]
00:48:17 ◼ ► now they make their own blades really great stuff they make their own handles [<a href="https://overcast.fm/+BtuwS673k/2897">TS</a>]
00:48:21 ◼ ► they're really great design doesn't look like crap that you get from Gillette or [<a href="https://overcast.fm/+BtuwS673k/2901">TS</a>]
00:48:27 ◼ ► shakers guys stuff that looks like a Buy It Now and thirty forty years now it's [<a href="https://overcast.fm/+BtuwS673k/2907">TS</a>]
00:48:32 ◼ ► gonna look exactly the same when you buy another one because it's just a simple [<a href="https://overcast.fm/+BtuwS673k/2912">TS</a>]
00:48:35 ◼ ► plain timeless classy design and all the details right you'd pick up the the [<a href="https://overcast.fm/+BtuwS673k/2915">TS</a>]
00:48:41 ◼ ► handle it just feels good in your hand it's like a nice solid just a nice solid [<a href="https://overcast.fm/+BtuwS673k/2921">TS</a>]
00:48:45 ◼ ► they really almost appellate in terms of just caring about how someone feels like [<a href="https://overcast.fm/+BtuwS673k/2925">TS</a>]
00:48:51 ◼ ► the half of it and really really great prices [<a href="https://overcast.fm/+BtuwS673k/2931">TS</a>]
00:48:55 ◼ ► where do you go to find out more go to Harry's dot com AJ R R Y S dot com and [<a href="https://overcast.fm/+BtuwS673k/2935">TS</a>]
00:49:08 ◼ ► use this code talk show they don't put the gun thats just talk show you that [<a href="https://overcast.fm/+BtuwS673k/2948">TS</a>]
00:49:13 ◼ ► code and you'll save I think five bucks off your first order you'll save [<a href="https://overcast.fm/+BtuwS673k/2953">TS</a>]
00:49:17 ◼ ► something if you've never bought anything from Harry's before use that [<a href="https://overcast.fm/+BtuwS673k/2957">TS</a>]
00:49:20 ◼ ► code and you'll save a couple bucks and the starter kit is only like 15 bucks so [<a href="https://overcast.fm/+BtuwS673k/2960">TS</a>]
00:49:25 ◼ ► you can get started with that code you get started for like 10 bucks will get a [<a href="https://overcast.fm/+BtuwS673k/2965">TS</a>]
00:49:29 ◼ ► handle three blades really nice packaging really there I hate to say it [<a href="https://overcast.fm/+BtuwS673k/2969">TS</a>]
00:49:35 ◼ ► but the stupid if you don't take modern it's a great deal some I think salaries [<a href="https://overcast.fm/+BtuwS673k/2975">TS</a>]
00:49:39 ◼ ► actually use their stuff is great right now I mean I traded on kind of a whim I [<a href="https://overcast.fm/+BtuwS673k/2979">TS</a>]
00:49:46 ◼ ► first heard about them and send it to me while they used the angle of the blades [<a href="https://overcast.fm/+BtuwS673k/2986">TS</a>]
00:49:50 ◼ ► that really flat in comparison like gillette turbo whatever you know what [<a href="https://overcast.fm/+BtuwS673k/2990">TS</a>]
00:49:55 ◼ ► they team played on it that scripture skin from your flesh I think I know what [<a href="https://overcast.fm/+BtuwS673k/2995">TS</a>]
00:49:59 ◼ ► you mean I do know you mean where it is sort of [<a href="https://overcast.fm/+BtuwS673k/2999">TS</a>]
00:50:01 ◼ ► more yeah it's like a like a flat yeah yeah yeah really great stuff back to the [<a href="https://overcast.fm/+BtuwS673k/3001">TS</a>]
00:50:09 ◼ ► event so after Jeff Williams and research kit it was the new MacBook and [<a href="https://overcast.fm/+BtuwS673k/3009">TS</a>]
00:50:16 ◼ ► at this point to me to me it's almost like it was like two events because this [<a href="https://overcast.fm/+BtuwS673k/3016">TS</a>]
00:50:22 ◼ ► to me it was just pure out right and it's like and sure does this stuff great [<a href="https://overcast.fm/+BtuwS673k/3022">TS</a>]
00:50:28 ◼ ► I know there's some people who think that he is what people say people some [<a href="https://overcast.fm/+BtuwS673k/3028">TS</a>]
00:50:33 ◼ ► people think he's a little like not flat but that he's he's like unenthusiastic [<a href="https://overcast.fm/+BtuwS673k/3033">TS</a>]
00:50:38 ◼ ► on stage I think he's got the I think he's got this stuff down so-called he's [<a href="https://overcast.fm/+BtuwS673k/3038">TS</a>]
00:50:43 ◼ ► so good I think he's their best prisoner by far and he does it he just knows how [<a href="https://overcast.fm/+BtuwS673k/3043">TS</a>]
00:50:50 ◼ ► to do it and it's just it was just such a typical Apple product introduction [<a href="https://overcast.fm/+BtuwS673k/3050">TS</a>]
00:50:55 ◼ ► I thought it was really good and I think he understands the stuff right so if [<a href="https://overcast.fm/+BtuwS673k/3055">TS</a>]
00:51:00 ◼ ► that's the difference between like a presenter and somebody who goes out [<a href="https://overcast.fm/+BtuwS673k/3060">TS</a>]
00:51:03 ◼ ► there and and Papas 2% the thing that they've been working on obviously he [<a href="https://overcast.fm/+BtuwS673k/3063">TS</a>]
00:51:07 ◼ ► doesn't do her praise marketing but still he just get he understands [<a href="https://overcast.fm/+BtuwS673k/3067">TS</a>]
00:51:11 ◼ ► holistically what makes it special and has trended he's trying to really just [<a href="https://overcast.fm/+BtuwS673k/3071">TS</a>]
00:51:15 ◼ ► tell you why that's the feeling you get when I think it's genuine and I have [<a href="https://overcast.fm/+BtuwS673k/3075">TS</a>]
00:51:20 ◼ ► said before like that's how product marketing works it up like its not like [<a href="https://overcast.fm/+BtuwS673k/3080">TS</a>]
00:51:25 ◼ ► somebody Johnny Ives team comes up with the design and they work out the [<a href="https://overcast.fm/+BtuwS673k/3085">TS</a>]
00:51:29 ◼ ► engineering and then they make it and then they come to shoulders team and say [<a href="https://overcast.fm/+BtuwS673k/3089">TS</a>]
00:51:32 ◼ ► here here's the new MacBook figure out a way to sell it like Schuller and his [<a href="https://overcast.fm/+BtuwS673k/3092">TS</a>]
00:51:37 ◼ ► team are involved right from the get go in terms of the product development like [<a href="https://overcast.fm/+BtuwS673k/3097">TS</a>]
00:51:41 ◼ ► they're involved at the beginning like it's it's not here's the thing figure [<a href="https://overcast.fm/+BtuwS673k/3101">TS</a>]
00:51:47 ◼ ► out a way to sell it it's what should be and then all we have to do is tell [<a href="https://overcast.fm/+BtuwS673k/3107">TS</a>]
00:51:51 ◼ ► people what it is and why right and and I mean that that's it stupefied by this [<a href="https://overcast.fm/+BtuwS673k/3111">TS</a>]
00:51:59 ◼ ► section with a spent 34 minutes talking about key ports which is right but you [<a href="https://overcast.fm/+BtuwS673k/3119">TS</a>]
00:52:04 ◼ ► tell any other marketing head hey we change the keyboard switches in this [<a href="https://overcast.fm/+BtuwS673k/3124">TS</a>]
00:52:08 ◼ ► took us like two years to research it and built for however long and research [<a href="https://overcast.fm/+BtuwS673k/3128">TS</a>]
00:52:12 ◼ ► in buildings to keep us which they like you [<a href="https://overcast.fm/+BtuwS673k/3132">TS</a>]
00:52:14 ◼ ► ok I'll see if I can sneak in but knowing knows why he knows the amount of [<a href="https://overcast.fm/+BtuwS673k/3134">TS</a>]
00:52:20 ◼ ► effort they spent on it and he knows why it's important and he also knows that [<a href="https://overcast.fm/+BtuwS673k/3140">TS</a>]
00:52:23 ◼ ► when announcing something like this it actually he has to impress upon people [<a href="https://overcast.fm/+BtuwS673k/3143">TS</a>]
00:52:29 ◼ ► that they really really thought about it and there's no other way to say we [<a href="https://overcast.fm/+BtuwS673k/3149">TS</a>]
00:52:34 ◼ ► really thought about it they've made like a Hollywood Calif birds load slow [<a href="https://overcast.fm/+BtuwS673k/3154">TS</a>]
00:52:38 ◼ ► motion video showing how the keys work and action it's yeah I'm I guarantee the [<a href="https://overcast.fm/+BtuwS673k/3158">TS</a>]
00:52:44 ◼ ► shot that with a phantom right that phrase for second you know cameras yeah [<a href="https://overcast.fm/+BtuwS673k/3164">TS</a>]
00:52:50 ◼ ► I definitely think that what do you think about the MacBook I mean overall [<a href="https://overcast.fm/+BtuwS673k/3170">TS</a>]
00:52:57 ◼ ► impressions is pretty good you know I Benedict around with it eventually but [<a href="https://overcast.fm/+BtuwS673k/3177">TS</a>]
00:53:01 ◼ ► afterwards but I think that on stage when I was watching it I started [<a href="https://overcast.fm/+BtuwS673k/3181">TS</a>]
00:53:05 ◼ ► mentally Colleen the amount of major inventions that went into the one device [<a href="https://overcast.fm/+BtuwS673k/3185">TS</a>]
00:53:10 ◼ ► can usually without Paul there will be a lot of refinements a lot of iterative [<a href="https://overcast.fm/+BtuwS673k/3190">TS</a>]
00:53:15 ◼ ► changes that they make to something and of course each one of those involves [<a href="https://overcast.fm/+BtuwS673k/3195">TS</a>]
00:53:18 ◼ ► experimentation maybe invention and that kind of thing but the MacBook especially [<a href="https://overcast.fm/+BtuwS673k/3198">TS</a>]
00:53:23 ◼ ► this time around there were five major inventions that things that had to be [<a href="https://overcast.fm/+BtuwS673k/3203">TS</a>]
00:53:29 ◼ ► created not just bought and are licensed and applied but actually create it to [<a href="https://overcast.fm/+BtuwS673k/3209">TS</a>]
00:53:36 ◼ ► make this thing work okay okay so you've got the batteries right changing [<a href="https://overcast.fm/+BtuwS673k/3216">TS</a>]
00:53:44 ◼ ► overview so changing batteries touchpad the screen writers the change in the [<a href="https://overcast.fm/+BtuwS673k/3224">TS</a>]
00:53:51 ◼ ► screen the keyboard switchers and then I guess USBC is really under adoption [<a href="https://overcast.fm/+BtuwS673k/3231">TS</a>]
00:53:59 ◼ ► adopting a standard well here's that I have heard a kid you know can't say who [<a href="https://overcast.fm/+BtuwS673k/3239">TS</a>]
00:54:06 ◼ ► but let's call them informs little birdies that USBC is an apple invention [<a href="https://overcast.fm/+BtuwS673k/3246">TS</a>]
00:54:11 ◼ ► and that they gave it to the standard bodies and that would surprise me too [<a href="https://overcast.fm/+BtuwS673k/3251">TS</a>]
00:54:17 ◼ ► much that the politics of such is that they can't really say that they are not [<a href="https://overcast.fm/+BtuwS673k/3257">TS</a>]
00:54:23 ◼ ► going to come out in public and say that but that they did [<a href="https://overcast.fm/+BtuwS673k/3263">TS</a>]
00:54:26 ◼ ► it is an apple and they do they wanted to become a standard you know that's the [<a href="https://overcast.fm/+BtuwS673k/3266">TS</a>]
00:54:31 ◼ ► difference like and as you know we can get into this is a good question we [<a href="https://overcast.fm/+BtuwS673k/3271">TS</a>]
00:54:35 ◼ ► should def come back to is are they going to use USBC instead of lightning [<a href="https://overcast.fm/+BtuwS673k/3275">TS</a>]
00:54:39 ◼ ► devices or something but I feel like the differences there are certain devices in [<a href="https://overcast.fm/+BtuwS673k/3279">TS</a>]
00:54:44 ◼ ► context where they want to have a proprietary port and there are other [<a href="https://overcast.fm/+BtuwS673k/3284">TS</a>]
00:54:49 ◼ ► contexts where they want to have an industry standard port you know they [<a href="https://overcast.fm/+BtuwS673k/3289">TS</a>]
00:54:54 ◼ ► want your MacBook to be able to connect to third-party displays sure they wanted [<a href="https://overcast.fm/+BtuwS673k/3294">TS</a>]
00:54:59 ◼ ► to buy an Apple display but they know that you know that it that it has to be [<a href="https://overcast.fm/+BtuwS673k/3299">TS</a>]
00:55:03 ◼ ► able to support third-party displays they want you to be able to plug in a [<a href="https://overcast.fm/+BtuwS673k/3303">TS</a>]
00:55:08 ◼ ► microphone you know for podcasting into your MacBook and they're not gonna make [<a href="https://overcast.fm/+BtuwS673k/3308">TS</a>]
00:55:13 ◼ ► microphones right so they wanted to be an open port and so you know but they [<a href="https://overcast.fm/+BtuwS673k/3313">TS</a>]
00:55:19 ◼ ► also want it to be obviously the hand and they also wanted to be upside down I [<a href="https://overcast.fm/+BtuwS673k/3319">TS</a>]
00:55:28 ◼ ► guess and so they you know what I've heard is an apple invention that was [<a href="https://overcast.fm/+BtuwS673k/3328">TS</a>]
00:55:33 ◼ ► sort of developed coincident you know alongside likely that they donated they [<a href="https://overcast.fm/+BtuwS673k/3333">TS</a>]
00:55:37 ◼ ► gave to the standards bodies such as they wanted they want they want the open [<a href="https://overcast.fm/+BtuwS673k/3337">TS</a>]
00:55:42 ◼ ► they want the industry standard to be than enough for their devices and they [<a href="https://overcast.fm/+BtuwS673k/3342">TS</a>]
00:55:46 ◼ ► wanted to be reversible right i mean that makes some sense of the the one [<a href="https://overcast.fm/+BtuwS673k/3346">TS</a>]
00:55:52 ◼ ► thing that they that made me sad about it is that apparent death of MagSafe [<a href="https://overcast.fm/+BtuwS673k/3352">TS</a>]
00:55:57 ◼ ► yeah thats I had I'm not gonna take credit for this a former appeler told me [<a href="https://overcast.fm/+BtuwS673k/3357">TS</a>]
00:56:02 ◼ ► this but he said that he felt that the MagSafe was the hallmark Apple invention [<a href="https://overcast.fm/+BtuwS673k/3362">TS</a>]
00:56:08 ◼ ► of the 2000 yeah that was a very Apple thing to do and that you know when you [<a href="https://overcast.fm/+BtuwS673k/3368">TS</a>]
00:56:16 ◼ ► think about the amount of time that they spent panting that depended it's so hard [<a href="https://overcast.fm/+BtuwS673k/3376">TS</a>]
00:56:20 ◼ ► so hard core that people couldn't even make anything like it like everybody [<a href="https://overcast.fm/+BtuwS673k/3380">TS</a>]
00:56:25 ◼ ► else has had to be pretty awful in comparison and I think that there's a [<a href="https://overcast.fm/+BtuwS673k/3385">TS</a>]
00:56:29 ◼ ► plus and minus two that the minuses that I wish all computers had that but they [<a href="https://overcast.fm/+BtuwS673k/3389">TS</a>]
00:56:33 ◼ ► couldn't because Apple patented but the pluses said it worked really well and [<a href="https://overcast.fm/+BtuwS673k/3393">TS</a>]
00:56:37 ◼ ► Apple computers you know which is what I primarily [<a href="https://overcast.fm/+BtuwS673k/3397">TS</a>]
00:56:39 ◼ ► to use it for like laptops and stuff but I'm pretty sad to see that go to be [<a href="https://overcast.fm/+BtuwS673k/3399">TS</a>]
00:56:43 ◼ ► honest and kind of nostalgic for the madison bank safe already it's funny and [<a href="https://overcast.fm/+BtuwS673k/3403">TS</a>]
00:56:46 ◼ ► well you know we have to mention mark Gurman at 9 to 5 Mac what was about six [<a href="https://overcast.fm/+BtuwS673k/3406">TS</a>]
00:56:52 ◼ ► weeks ago when he came out with you know here's the next MacBook Air and you know [<a href="https://overcast.fm/+BtuwS673k/3412">TS</a>]
00:56:59 ◼ ► had commissioned an artist to do in a renderings based on what he was told and [<a href="https://overcast.fm/+BtuwS673k/3419">TS</a>]
00:57:06 ◼ ► it was spot-on nailed it really i mean there was a little little tiny details [<a href="https://overcast.fm/+BtuwS673k/3426">TS</a>]
00:57:13 ◼ ► wrong but I almost think it wasn't even I think it was just like a mistake on [<a href="https://overcast.fm/+BtuwS673k/3433">TS</a>]
00:57:16 ◼ ► the hardest part for example the Escape key was under renderings was top right [<a href="https://overcast.fm/+BtuwS673k/3436">TS</a>]
00:57:20 ◼ ► instead of top left which made no sense at all I quite if if there's room for [<a href="https://overcast.fm/+BtuwS673k/3440">TS</a>]
00:57:24 ◼ ► the key period why in the world would you move and I think it was just a [<a href="https://overcast.fm/+BtuwS673k/3444">TS</a>]
00:57:28 ◼ ► mistake on the hardest part I don't think that like it was not part of this [<a href="https://overcast.fm/+BtuwS673k/3448">TS</a>]
00:57:31 ◼ ► thing I think the artist just wasn't thinking and put the Escape key up there [<a href="https://overcast.fm/+BtuwS673k/3451">TS</a>]
00:57:35 ◼ ► who you know who cares but in terms of only having one USB seaport on the left [<a href="https://overcast.fm/+BtuwS673k/3455">TS</a>]
00:57:40 ◼ ► and a microphone port on the right and no other ports period that nailed it [<a href="https://overcast.fm/+BtuwS673k/3460">TS</a>]
00:57:48 ◼ ► yeah it's a line in and out by the way so it is that is on an audio in Django [<a href="https://overcast.fm/+BtuwS673k/3468">TS</a>]
00:57:53 ◼ ► as well as a headphone jack and in in reaction to that the you know the the [<a href="https://overcast.fm/+BtuwS673k/3473">TS</a>]
00:57:59 ◼ ► the conventional wisdom that the general consensus was well how can you do that [<a href="https://overcast.fm/+BtuwS673k/3479">TS</a>]
00:58:05 ◼ ► you can get rid of MagSafe to MagSafe to MagSafe is awesome and you know it [<a href="https://overcast.fm/+BtuwS673k/3485">TS</a>]
00:58:10 ◼ ► doesn't make it so therefore it this can't be true that has to be a mistake i [<a href="https://overcast.fm/+BtuwS673k/3490">TS</a>]
00:58:13 ◼ ► think you know a lot of times you just you have to realize they get the name of [<a href="https://overcast.fm/+BtuwS673k/3493">TS</a>]
00:58:18 ◼ ► progress Apple's answer is you know tough because we spent 3 spent billions [<a href="https://overcast.fm/+BtuwS673k/3498">TS</a>]
00:58:24 ◼ ► of dollars developing as and we're gonna kill it just because it is not necessary [<a href="https://overcast.fm/+BtuwS673k/3504">TS</a>]
00:58:28 ◼ ► and it's always you know it's it to me it's a good sign that i dont wanna buy [<a href="https://overcast.fm/+BtuwS673k/3508">TS</a>]
00:58:34 ◼ ► this laptop I mean I mean I just say flat-out I do not want this machine [<a href="https://overcast.fm/+BtuwS673k/3514">TS</a>]
00:58:38 ◼ ► right now but I like it as a statement as to where things are going [<a href="https://overcast.fm/+BtuwS673k/3518">TS</a>]
00:58:43 ◼ ► and I definitely can imagine by laptop new MacBook in its image you know next [<a href="https://overcast.fm/+BtuwS673k/3523">TS</a>]
00:58:50 ◼ ► time I buy one in a couple years but I'm reminded of every time Apple has dropped [<a href="https://overcast.fm/+BtuwS673k/3530">TS</a>]
00:58:55 ◼ ► something like this you know like with the original iMac dropping everything [<a href="https://overcast.fm/+BtuwS673k/3535">TS</a>]
00:58:59 ◼ ► except USB and people said well it's not gonna work with any of my existing [<a href="https://overcast.fm/+BtuwS673k/3539">TS</a>]
00:59:03 ◼ ► peripherals not my preference will work none of Mysore keyboards are hard drives [<a href="https://overcast.fm/+BtuwS673k/3543">TS</a>]
00:59:07 ◼ ► are going to work and the answer is tough and when they drop the optical [<a href="https://overcast.fm/+BtuwS673k/3547">TS</a>]
00:59:14 ◼ ► drive with the first MacBook Air and I think that's the real comparisons to the [<a href="https://overcast.fm/+BtuwS673k/3554">TS</a>]
00:59:21 ◼ ► people will not gonna play any DVDs it's not how am I gonna install the OS OS [<a href="https://overcast.fm/+BtuwS673k/3561">TS</a>]
00:59:27 ◼ ► updates come on DVDs and the answer was tough to figure out here at some point [<a href="https://overcast.fm/+BtuwS673k/3567">TS</a>]
00:59:34 ◼ ► it's a joke on Twitter that's like you know they're they're the Apple outrages [<a href="https://overcast.fm/+BtuwS673k/3574">TS</a>]
00:59:40 ◼ ► recycle is essentially a predicts the future [<a href="https://overcast.fm/+BtuwS673k/3580">TS</a>]
00:59:43 ◼ ► executed a little bit you could even use the phrase a little bit too early right [<a href="https://overcast.fm/+BtuwS673k/3583">TS</a>]
00:59:48 ◼ ► or a little bit earlier than the rest of the industry is really what that means [<a href="https://overcast.fm/+BtuwS673k/3588">TS</a>]
00:59:51 ◼ ► and then everybody gets pissed and then eventually it's a standard and I think [<a href="https://overcast.fm/+BtuwS673k/3591">TS</a>]
00:59:55 ◼ ► that Jason Snell wrote a review of the original MacBook he linked it on Twitter [<a href="https://overcast.fm/+BtuwS673k/3595">TS</a>]
00:59:59 ◼ ► today was talking with Steven Sinofsky on Twitter about the whole original [<a href="https://overcast.fm/+BtuwS673k/3599">TS</a>]
01:00:04 ◼ ► MacBook argue that Jason road and Jason chimed in and he had referred to it I [<a href="https://overcast.fm/+BtuwS673k/3604">TS</a>]
01:00:09 ◼ ► couple weeks ago but it was essentially same thing of Psych man this is a big [<a href="https://overcast.fm/+BtuwS673k/3609">TS</a>]
01:00:13 ◼ ► change and it's it does a lot of compromises and etc etc and you know [<a href="https://overcast.fm/+BtuwS673k/3613">TS</a>]
01:00:20 ◼ ► it's all over again it's the same concept and yet here we are with our [<a href="https://overcast.fm/+BtuwS673k/3620">TS</a>]
01:00:24 ◼ ► heirs going oh how I can ever live without my Eric Myers respond you know [<a href="https://overcast.fm/+BtuwS673k/3624">TS</a>]
01:00:29 ◼ ► so well I remember to Wenger men's report first came out with this and most [<a href="https://overcast.fm/+BtuwS673k/3629">TS</a>]
01:00:33 ◼ ► people like where there's no way they're gonna drop MagSafe because MagSafe is [<a href="https://overcast.fm/+BtuwS673k/3633">TS</a>]
01:00:36 ◼ ► awesome and useful and then there were others the people who end up where [<a href="https://overcast.fm/+BtuwS673k/3636">TS</a>]
01:00:41 ◼ ► Wright who said well iPad doesn't have MagSafe [<a href="https://overcast.fm/+BtuwS673k/3641">TS</a>]
01:00:48 ◼ ► yeah I don't buy that that that to me is a strong man because the iPad is not [<a href="https://overcast.fm/+BtuwS673k/3648">TS</a>]
01:00:54 ◼ ► used anywhere within your laptop is used in some people are you telling me you [<a href="https://overcast.fm/+BtuwS673k/3654">TS</a>]
01:01:00 ◼ ► know I have a really hard time buying this laptop because I have small [<a href="https://overcast.fm/+BtuwS673k/3660">TS</a>]
01:01:04 ◼ ► children you know they run by my desk and kick that kick the wire and [<a href="https://overcast.fm/+BtuwS673k/3664">TS</a>]
01:01:07 ◼ ► everything and I told you I agree with that and knowing that member this thing [<a href="https://overcast.fm/+BtuwS673k/3667">TS</a>]
01:01:10 ◼ ► is light it's super like if you kick that corners any resistance is gonna go [<a href="https://overcast.fm/+BtuwS673k/3670">TS</a>]
01:01:15 ◼ ► flying and yeah there's no moving parts anymore so theoretically speaking it's [<a href="https://overcast.fm/+BtuwS673k/3675">TS</a>]
01:01:19 ◼ ► gonna be better off the hard drive but still thats that kinda sucks and I wish [<a href="https://overcast.fm/+BtuwS673k/3679">TS</a>]
01:01:24 ◼ ► that they would have found a way to maybe integrate MagSafe into their USBC [<a href="https://overcast.fm/+BtuwS673k/3684">TS</a>]
01:01:29 ◼ ► in other words there's a general use BC you can plug the USB see cable into this [<a href="https://overcast.fm/+BtuwS673k/3689">TS</a>]
01:01:32 ◼ ► without the Maxi but ours has this really cool you know polarized magnet [<a href="https://overcast.fm/+BtuwS673k/3692">TS</a>]
01:01:38 ◼ ► that auto centers and click yeah it was maybe they would put it on the adapter [<a href="https://overcast.fm/+BtuwS673k/3698">TS</a>]
01:01:43 ◼ ► you know that the wall plug in 2000 yeah they did stay did you know it's not it [<a href="https://overcast.fm/+BtuwS673k/3703">TS</a>]
01:01:49 ◼ ► is you know as far as I can tell it is the case now that it back to where we [<a href="https://overcast.fm/+BtuwS673k/3709">TS</a>]
01:01:54 ◼ ► were where somebody kitchen table table table table islets connected your your [<a href="https://overcast.fm/+BtuwS673k/3714">TS</a>]
01:02:00 ◼ ► the MacBook is gonna go so that is I don't know Apple Care Plus I guess you [<a href="https://overcast.fm/+BtuwS673k/3720">TS</a>]
01:02:07 ◼ ► know I guess I do think I honestly think that that's probably more than anything [<a href="https://overcast.fm/+BtuwS673k/3727">TS</a>]
01:02:13 ◼ ► i mean there's a performance angle to work clearly performance wise this is [<a href="https://overcast.fm/+BtuwS673k/3733">TS</a>]
01:02:16 ◼ ► not a MacBook Pro I mean so if you doing serious performance you know heavy stuff [<a href="https://overcast.fm/+BtuwS673k/3736">TS</a>]
01:02:24 ◼ ► compiling stuff with Xcode or something or doing video editor anything that [<a href="https://overcast.fm/+BtuwS673k/3744">TS</a>]
01:02:29 ◼ ► might strain your computer now you probably still wanna MacBook Pro but in [<a href="https://overcast.fm/+BtuwS673k/3749">TS</a>]
01:02:34 ◼ ► clearly this is position war against the areas than the pros not price wise [<a href="https://overcast.fm/+BtuwS673k/3754">TS</a>]
01:02:38 ◼ ► better sharon's overshadow use case scenario I would say the number one [<a href="https://overcast.fm/+BtuwS673k/3758">TS</a>]
01:02:43 ◼ ► which one should you get question is how often do you use your laptop while it's [<a href="https://overcast.fm/+BtuwS673k/3763">TS</a>]
01:02:49 ◼ ► plugged in you know I could I do think I think the comparison to an iPad is out I [<a href="https://overcast.fm/+BtuwS673k/3769">TS</a>]
01:02:54 ◼ ► think that's why they've done it it's oo I see what your saying what that yeah [<a href="https://overcast.fm/+BtuwS673k/3774">TS</a>]
01:02:59 ◼ ► and I gotta get it there answer to [<a href="https://overcast.fm/+BtuwS673k/3779">TS</a>]
01:03:01 ◼ ► why isn't there MagSafe on this and I'm not putting words in my mouth but the [<a href="https://overcast.fm/+BtuwS673k/3781">TS</a>]
01:03:04 ◼ ► answer would seem to me is you don't put this thing and right right you don't use [<a href="https://overcast.fm/+BtuwS673k/3784">TS</a>]
01:03:08 ◼ ► it plugged in so let's say you're a college student and you are you don't [<a href="https://overcast.fm/+BtuwS673k/3788">TS</a>]
01:03:12 ◼ ► even take your adapter with you you keep it in your dorm room and you in the [<a href="https://overcast.fm/+BtuwS673k/3792">TS</a>]
01:03:15 ◼ ► morning you leave your dorm room with fully charged [<a href="https://overcast.fm/+BtuwS673k/3795">TS</a>]
01:03:18 ◼ ► MacBook Air and you don't plug it in again until you come back from classes [<a href="https://overcast.fm/+BtuwS673k/3798">TS</a>]
01:03:24 ◼ ► at the end of the afternoon doesn't matter right there's a lot of people who [<a href="https://overcast.fm/+BtuwS673k/3804">TS</a>]
01:03:28 ◼ ► use them in that context I know in our context though like the you know with [<a href="https://overcast.fm/+BtuwS673k/3808">TS</a>]
01:03:33 ◼ ► the MacBook Air is the sort of default reporters laptop I mean I'm not even [<a href="https://overcast.fm/+BtuwS673k/3813">TS</a>]
01:03:40 ◼ ► sort of the infamous now it is you know people even take pictures at like [<a href="https://overcast.fm/+BtuwS673k/3820">TS</a>]
01:03:45 ◼ ► Microsoft event and you take a look at the press and it's all these Apple logos [<a href="https://overcast.fm/+BtuwS673k/3825">TS</a>]
01:03:50 ◼ ► it but there are you know we need plugs though because we're using am so so much [<a href="https://overcast.fm/+BtuwS673k/3830">TS</a>]
01:03:58 ◼ ► you know yeah you're using the wireless network which is typically crushed and [<a href="https://overcast.fm/+BtuwS673k/3838">TS</a>]
01:04:03 ◼ ► so it's harder for the radio to work really is working harder I will say this [<a href="https://overcast.fm/+BtuwS673k/3843">TS</a>]
01:04:09 ◼ ► battery wise I could tell you when a change from made this latest the latest [<a href="https://overcast.fm/+BtuwS673k/3849">TS</a>]
01:04:13 ◼ ► MacBook that I had as a 2013 model and that MacBook changed everything for me [<a href="https://overcast.fm/+BtuwS673k/3853">TS</a>]
01:04:21 ◼ ► air as far as battery goes i dont really plugin or worry about plugs at events [<a href="https://overcast.fm/+BtuwS673k/3861">TS</a>]
01:04:26 ◼ ► and yeah I remember I was covering the BBC in 2000 well maybe 2013 I can't put [<a href="https://overcast.fm/+BtuwS673k/3866">TS</a>]
01:04:33 ◼ ► any I was like a 2011 MacBook great and I knew for a fact that there was not [<a href="https://overcast.fm/+BtuwS673k/3873">TS</a>]
01:04:38 ◼ ► gonna last all the way through and I was covering it at a time when I wasn't [<a href="https://overcast.fm/+BtuwS673k/3878">TS</a>]
01:04:42 ◼ ► invited any Apple event so I just got in line with everybody else and you know [<a href="https://overcast.fm/+BtuwS673k/3882">TS</a>]
01:04:46 ◼ ► covered up from the crowd from way back in the crowd or whatever and did a whole [<a href="https://overcast.fm/+BtuwS673k/3886">TS</a>]
01:04:50 ◼ ► life blog thing and my battery ran out with about 10 minutes left it was it was [<a href="https://overcast.fm/+BtuwS673k/3890">TS</a>]
01:04:55 ◼ ► the one where they were doing maps it was the one where they're introducing [<a href="https://overcast.fm/+BtuwS673k/3895">TS</a>]
01:04:59 ◼ ► Apple maps and my battery ran right before the blood arrested from iphone [<a href="https://overcast.fm/+BtuwS673k/3899">TS</a>]
01:05:05 ◼ ► nightmare scenario was a PC right exactly yeah and so if my bad [<a href="https://overcast.fm/+BtuwS673k/3905">TS</a>]
01:05:14 ◼ ► just win and I knew it was going obviously there was no plugs cause they [<a href="https://overcast.fm/+BtuwS673k/3914">TS</a>]
01:05:18 ◼ ► only provide plugs for the reporters in their special you know section upfront [<a href="https://overcast.fm/+BtuwS673k/3918">TS</a>]
01:05:22 ◼ ► and so they don't provide plugs for anybody else does this also be sitting [<a href="https://overcast.fm/+BtuwS673k/3922">TS</a>]
01:05:25 ◼ ► there watching me type I and you better news to me that there's plugs up front I [<a href="https://overcast.fm/+BtuwS673k/3925">TS</a>]
01:05:31 ◼ ► don't know there are plugs up there you gotta fight for him everybody everybody [<a href="https://overcast.fm/+BtuwS673k/3931">TS</a>]
01:05:35 ◼ ► jostle for them play I remember getting the new one and from that point on I [<a href="https://overcast.fm/+BtuwS673k/3935">TS</a>]
01:05:42 ◼ ► have no longer worried about it and that's it as you mentioned that's an [<a href="https://overcast.fm/+BtuwS673k/3942">TS</a>]
01:05:45 ◼ ► intense scenario right you know hardcore wireless network you're posting pictures [<a href="https://overcast.fm/+BtuwS673k/3945">TS</a>]
01:05:49 ◼ ► you're downloading stuff maybe even tethering answer your phone is charging [<a href="https://overcast.fm/+BtuwS673k/3949">TS</a>]
01:05:53 ◼ ► off of your laptop you know all of the stuff and never never have had a problem [<a href="https://overcast.fm/+BtuwS673k/3953">TS</a>]
01:05:57 ◼ ► with its it was a significant difference so that means with this new one you know [<a href="https://overcast.fm/+BtuwS673k/3957">TS</a>]
01:06:03 ◼ ► we're taking a step back a little bit power wise but battery wise I think we [<a href="https://overcast.fm/+BtuwS673k/3963">TS</a>]
01:06:08 ◼ ► actually may be missing bolts so it may be one of the scenarios where you can [<a href="https://overcast.fm/+BtuwS673k/3968">TS</a>]
01:06:12 ◼ ► get through a bentsen things and your day even without having to play with you [<a href="https://overcast.fm/+BtuwS673k/3972">TS</a>]
01:06:18 ◼ ► there like I might my laptop for years was a March 2011 11 inch air and I've [<a href="https://overcast.fm/+BtuwS673k/3978">TS</a>]
01:06:24 ◼ ► said this many times it was the last air before the 11 inch got the light up [<a href="https://overcast.fm/+BtuwS673k/3984">TS</a>]
01:06:29 ◼ ► keyboard so I had the last 11 inch air that had not lived up keyboard and it [<a href="https://overcast.fm/+BtuwS673k/3989">TS</a>]
01:06:35 ◼ ► was great and you know so light and portable but you know the battery life [<a href="https://overcast.fm/+BtuwS673k/3995">TS</a>]
01:06:39 ◼ ► is sort of a struggle on days like a double-double and I don't even I don't [<a href="https://overcast.fm/+BtuwS673k/3999">TS</a>]
01:06:43 ◼ ► even use it during the keynote I don't even do live blog during the keynote [<a href="https://overcast.fm/+BtuwS673k/4003">TS</a>]
01:06:46 ◼ ► speech just you know trying to follow along with the news read all the stuff [<a href="https://overcast.fm/+BtuwS673k/4006">TS</a>]
01:06:52 ◼ ► after the event and like you said I think that the fact that the cellular [<a href="https://overcast.fm/+BtuwS673k/4012">TS</a>]
01:06:56 ◼ ► and wi-fi networks are always under an avalanche makes the antenna struggle but [<a href="https://overcast.fm/+BtuwS673k/4016">TS</a>]
01:07:03 ◼ ► the big thing for me was always to get through a day like that I would turn the [<a href="https://overcast.fm/+BtuwS673k/4023">TS</a>]
01:07:06 ◼ ► brightness all the way down as low as I could still read it it was the display [<a href="https://overcast.fm/+BtuwS673k/4026">TS</a>]
01:07:11 ◼ ► her training towards the screen and so last year late in the year I bought [<a href="https://overcast.fm/+BtuwS673k/4031">TS</a>]
01:07:16 ◼ ► sadly now one generation behind the 13 inch MacBook Pro instead of it cause I [<a href="https://overcast.fm/+BtuwS673k/4036">TS</a>]
01:07:24 ◼ ► I don't care about the way I just wanted a better machine and I have to say I'm [<a href="https://overcast.fm/+BtuwS673k/4044">TS</a>]
01:07:28 ◼ ► with you the battery life and I've I don't know that I've ever even gone into [<a href="https://overcast.fm/+BtuwS673k/4048">TS</a>]
01:07:31 ◼ ► the red I don't think I've even gone to 20% it's easy to get a very very rarely [<a href="https://overcast.fm/+BtuwS673k/4051">TS</a>]
01:07:36 ◼ ► I mean the only time it happened to us because I think I overestimate health [<a href="https://overcast.fm/+BtuwS673k/4056">TS</a>]
01:07:41 ◼ ► how far I can take it you know I won't charge you for 23 days or something like [<a href="https://overcast.fm/+BtuwS673k/4061">TS</a>]
01:07:46 ◼ ► that I'll be like oh it's low but yeah very very rarely do I ever run up [<a href="https://overcast.fm/+BtuwS673k/4066">TS</a>]
01:07:49 ◼ ► against any more I think they finally crossed that threshold and it's not sad [<a href="https://overcast.fm/+BtuwS673k/4069">TS</a>]
01:07:54 ◼ ► but the thus the funny thing about this is that we all complain about battery [<a href="https://overcast.fm/+BtuwS673k/4074">TS</a>]
01:07:58 ◼ ► life and tell that's good enough and then everybody just stop talking about [<a href="https://overcast.fm/+BtuwS673k/4078">TS</a>]
01:08:03 ◼ ► it so you never really know when that threshold was crossed you can have to [<a href="https://overcast.fm/+BtuwS673k/4083">TS</a>]
01:08:07 ◼ ► think back to stop complaining yeah and I think that's that's we crossed the [<a href="https://overcast.fm/+BtuwS673k/4087">TS</a>]
01:08:13 ◼ ► rubicon with this like 2013 area and one of the things about the new MacBook that [<a href="https://overcast.fm/+BtuwS673k/4093">TS</a>]
01:08:18 ◼ ► really stood out to me was when Schiller said that with the new screen technology [<a href="https://overcast.fm/+BtuwS673k/4098">TS</a>]
01:08:21 ◼ ► that it's a 30 percent reduction in power draw for the same brightness level [<a href="https://overcast.fm/+BtuwS673k/4101">TS</a>]
01:08:29 ◼ ► that's a huge step up and like I said the number one thing that I used to do [<a href="https://overcast.fm/+BtuwS673k/4109">TS</a>]
01:08:33 ◼ ► first thing I did if I knew I was going to have a stressful day and the battery [<a href="https://overcast.fm/+BtuwS673k/4113">TS</a>]
01:08:37 ◼ ► was turned the brightness down you know the screen is still and it's you know [<a href="https://overcast.fm/+BtuwS673k/4117">TS</a>]
01:08:40 ◼ ► it's true for phones it's true for everything screens are huge power draw [<a href="https://overcast.fm/+BtuwS673k/4120">TS</a>]
01:08:45 ◼ ► us and going right now only you know across the board only makes it worse [<a href="https://overcast.fm/+BtuwS673k/4125">TS</a>]
01:08:50 ◼ ► because you know it's it's not just the dimensions the size it's the number of [<a href="https://overcast.fm/+BtuwS673k/4130">TS</a>]
01:08:55 ◼ ► pixels sure so a 30% reduction in power draw for the display to me like you said [<a href="https://overcast.fm/+BtuwS673k/4135">TS</a>]
01:09:02 ◼ ► and listing your five I think your five inventions are all spot on its essential [<a href="https://overcast.fm/+BtuwS673k/4142">TS</a>]
01:09:06 ◼ ► there's no way they could do this MacBook without that because I would [<a href="https://overcast.fm/+BtuwS673k/4146">TS</a>]
01:09:10 ◼ ► only because you're talking about six hours of battery life and that's that's [<a href="https://overcast.fm/+BtuwS673k/4150">TS</a>]
01:09:16 ◼ ► you know you can't in six hours battery life and I think it may I mean I don't [<a href="https://overcast.fm/+BtuwS673k/4156">TS</a>]
01:09:20 ◼ ► know if it is but it seems like it's exam to me and I think that's where they [<a href="https://overcast.fm/+BtuwS673k/4160">TS</a>]
01:09:24 ◼ ► got their reduction I haven't done any research into whether is not so please [<a href="https://overcast.fm/+BtuwS673k/4164">TS</a>]
01:09:28 ◼ ► don't kill me if it's not but I think that it might be an exact display which [<a href="https://overcast.fm/+BtuwS673k/4168">TS</a>]
01:09:32 ◼ ► obviously the biggest road to those is [<a href="https://overcast.fm/+BtuwS673k/4172">TS</a>]
01:09:36 ◼ ► is battery life and the fact that they had to do all this really really fancy [<a href="https://overcast.fm/+BtuwS673k/4176">TS</a>]
01:09:42 ◼ ► dancing with the battery and the size of a logic board to fit my battery and [<a href="https://overcast.fm/+BtuwS673k/4182">TS</a>]
01:09:46 ◼ ► etcetera etcetera and then get off screen with 30% less battery says a lot [<a href="https://overcast.fm/+BtuwS673k/4186">TS</a>]
01:09:50 ◼ ► about the crappy nature of battery technology as it stands right now so [<a href="https://overcast.fm/+BtuwS673k/4190">TS</a>]
01:09:55 ◼ ► they do they're still I I like to call it fair to stop gaps rate hike so the [<a href="https://overcast.fm/+BtuwS673k/4195">TS</a>]
01:10:03 ◼ ► increasing efficiency of a processor increasing power efficiency of the [<a href="https://overcast.fm/+BtuwS673k/4203">TS</a>]
01:10:08 ◼ ► massive amount more battery inside due to the smaller logic board and this [<a href="https://overcast.fm/+BtuwS673k/4208">TS</a>]
01:10:12 ◼ ► fancy layering technology all of that is just compensate for the fact that the [<a href="https://overcast.fm/+BtuwS673k/4212">TS</a>]
01:10:17 ◼ ► physical limitations of battery chemistry are everybody's running up [<a href="https://overcast.fm/+BtuwS673k/4217">TS</a>]
01:10:22 ◼ ► against it looked to me like the new logic board was about the size of an [<a href="https://overcast.fm/+BtuwS673k/4222">TS</a>]
01:10:26 ◼ ► iPhone this is crazy actually saw an article today somebody did some math can [<a href="https://overcast.fm/+BtuwS673k/4226">TS</a>]
01:10:32 ◼ ► remember where it was digitized or something but i did i do the math on the [<a href="https://overcast.fm/+BtuwS673k/4232">TS</a>]
01:10:37 ◼ ► size of the logic board is actually smaller surface area wise than a [<a href="https://overcast.fm/+BtuwS673k/4237">TS</a>]
01:10:41 ◼ ► Raspberry Pi that's crazy it just it'll be it'll be interesting to see whether [<a href="https://overcast.fm/+BtuwS673k/4241">TS</a>]
01:10:49 ◼ ► this is something that competition can copy or not you know in terms of meaning [<a href="https://overcast.fm/+BtuwS673k/4249">TS</a>]
01:10:59 ◼ ► to write an article that would buy gas went to the working headline Apple [<a href="https://overcast.fm/+BtuwS673k/4259">TS</a>]
01:11:04 ◼ ► semi-conductor you know that that it has a consumer you don't need to worry about [<a href="https://overcast.fm/+BtuwS673k/4264">TS</a>]
01:11:09 ◼ ► it but as someone who follows the industry you really have to look at [<a href="https://overcast.fm/+BtuwS673k/4269">TS</a>]
01:11:12 ◼ ► Apple now as one of the leading semi-conductor companies if not me [<a href="https://overcast.fm/+BtuwS673k/4272">TS</a>]
01:11:16 ◼ ► leading semiconductor company in the world you know right there with Intel [<a href="https://overcast.fm/+BtuwS673k/4276">TS</a>]
01:11:20 ◼ ► Qualcomm Samsung whoever else you know and i ended mostly though that's been in [<a href="https://overcast.fm/+BtuwS673k/4280">TS</a>]
01:11:27 ◼ ► the context of iOS devices and the washer right with this one where you've [<a href="https://overcast.fm/+BtuwS673k/4287">TS</a>]
01:11:31 ◼ ► got a five caliber performance supposedly on this time on your wrist [<a href="https://overcast.fm/+BtuwS673k/4291">TS</a>]
01:11:36 ◼ ► and with the you know the a series systems-on-chip for the iOS devices but [<a href="https://overcast.fm/+BtuwS673k/4296">TS</a>]
01:11:43 ◼ ► now I that's one of the things that struck me about this device [<a href="https://overcast.fm/+BtuwS673k/4303">TS</a>]
01:11:46 ◼ ► is maybe I don't know enough about the industry but maybe this logic board [<a href="https://overcast.fm/+BtuwS673k/4306">TS</a>]
01:11:50 ◼ ► reduction is something that is every bit as cutting-edge engineering lies as the [<a href="https://overcast.fm/+BtuwS673k/4310">TS</a>]
01:11:57 ◼ ► highest systems-on-chip yeah I don't know anything i mean anything but I [<a href="https://overcast.fm/+BtuwS673k/4317">TS</a>]
01:12:02 ◼ ► don't know enough about it either [<a href="https://overcast.fm/+BtuwS673k/4322">TS</a>]
01:12:03 ◼ ► to make that judgment so I don't want to blow it out of proportion anything but [<a href="https://overcast.fm/+BtuwS673k/4323">TS</a>]
01:12:07 ◼ ► it seems and that's a pretty distinct if you've ever seen a logic board and [<a href="https://overcast.fm/+BtuwS673k/4327">TS</a>]
01:12:10 ◼ ► another MacBook it's you know it's double size I mean it's pretty big so [<a href="https://overcast.fm/+BtuwS673k/4330">TS</a>]
01:12:14 ◼ ► there they have a almost double size so they have put a lot of effort into [<a href="https://overcast.fm/+BtuwS673k/4334">TS</a>]
01:12:19 ◼ ► increasing the density of that board in order to fit more battery in there and [<a href="https://overcast.fm/+BtuwS673k/4339">TS</a>]
01:12:24 ◼ ► they very well could be something really really fancy they did they're one of the [<a href="https://overcast.fm/+BtuwS673k/4344">TS</a>]
01:12:28 ◼ ► little things I noticed people talking about it but I curious about it really [<a href="https://overcast.fm/+BtuwS673k/4348">TS</a>]
01:12:32 ◼ ► curious and I know that you were very very kind of maneuver welcoming my [<a href="https://overcast.fm/+BtuwS673k/4352">TS</a>]
01:12:36 ◼ ► questions I guess I texted you have questions if you could ask people you [<a href="https://overcast.fm/+BtuwS673k/4356">TS</a>]
01:12:41 ◼ ► know Apple reps yeah it's like I was busy or anything like luggage on its no [<a href="https://overcast.fm/+BtuwS673k/4361">TS</a>]
01:12:45 ◼ ► problem it's always the case though even when I'm at the event always inevitably [<a href="https://overcast.fm/+BtuwS673k/4365">TS</a>]
01:12:52 ◼ ► the moment I step foot passed the threshold where I could go back and ask [<a href="https://overcast.fm/+BtuwS673k/4372">TS</a>]
01:12:58 ◼ ► another question always come up with my best question sure and it was in fact it [<a href="https://overcast.fm/+BtuwS673k/4378">TS</a>]
01:13:04 ◼ ► was like I don't know like two hours after the event was over [<a href="https://overcast.fm/+BtuwS673k/4384">TS</a>]
01:13:07 ◼ ► popped in my head why did they put the word mac book on the front of the glass [<a href="https://overcast.fm/+BtuwS673k/4387">TS</a>]
01:13:11 ◼ ► display case actually really good why did you ask me that earlier when I can I [<a href="https://overcast.fm/+BtuwS673k/4391">TS</a>]
01:13:19 ◼ ► love that might do you know this MacBook Pro doesn't say anything like an iPhone [<a href="https://overcast.fm/+BtuwS673k/4399">TS</a>]
01:13:25 ◼ ► like the way they arrive from did not say iPhone in front of it I don't [<a href="https://overcast.fm/+BtuwS673k/4405">TS</a>]
01:13:29 ◼ ► understand why they put the word MacBook Air I wish I could ask [<a href="https://overcast.fm/+BtuwS673k/4409">TS</a>]
01:13:34 ◼ ► I actually didn't even think about that seems kinda Coast yeah you know like of [<a href="https://overcast.fm/+BtuwS673k/4414">TS</a>]
01:13:42 ◼ ► course it's a MacBook I know what I'm using that that's why they never had it [<a href="https://overcast.fm/+BtuwS673k/4422">TS</a>]
01:13:46 ◼ ► on the front of the iPhone right and I i early on and made fun of other phones [<a href="https://overcast.fm/+BtuwS673k/4426">TS</a>]
01:13:51 ◼ ► like you don't the Motorola Droid Maxx RAZR whatever for like piecing the logo [<a href="https://overcast.fm/+BtuwS673k/4431">TS</a>]
01:13:57 ◼ ► several times on the front and back of the phone is a slick and we got it we [<a href="https://overcast.fm/+BtuwS673k/4437">TS</a>]
01:14:00 ◼ ► bought it like we're we are your money where are you I've always dreaming in my [<a href="https://overcast.fm/+BtuwS673k/4440">TS</a>]
01:14:05 ◼ ► face I thought it was so curious that all the things that competitors copy [<a href="https://overcast.fm/+BtuwS673k/4445">TS</a>]
01:14:12 ◼ ► about and take Samsung in particular all the ways that Samsung has copied apple [<a href="https://overcast.fm/+BtuwS673k/4452">TS</a>]
01:14:18 ◼ ► designs one thing they could copy and could not be held accountable for it [<a href="https://overcast.fm/+BtuwS673k/4458">TS</a>]
01:14:23 ◼ ► would be to copy the logo Louis front face and they can't bring themselves to [<a href="https://overcast.fm/+BtuwS673k/4463">TS</a>]
01:14:28 ◼ ► do it they have to print their compelled to print the ugly Samsung logo on every [<a href="https://overcast.fm/+BtuwS673k/4468">TS</a>]
01:14:35 ◼ ► funding even though if they wanted to clearly you can't copyright not putting [<a href="https://overcast.fm/+BtuwS673k/4475">TS</a>]
01:14:39 ◼ ► a logo on the front page so they could make a plain plain white face that would [<a href="https://overcast.fm/+BtuwS673k/4479">TS</a>]
01:14:43 ◼ ► look more like an iPhone but they can't bring themselves to do it I just [<a href="https://overcast.fm/+BtuwS673k/4483">TS</a>]
01:14:46 ◼ ► imagined they could design review meeting where some designer you know in [<a href="https://overcast.fm/+BtuwS673k/4486">TS</a>]
01:14:52 ◼ ► their in their laboratory has gone through and said oh man this is a great [<a href="https://overcast.fm/+BtuwS673k/4492">TS</a>]
01:14:57 ◼ ► piece of apple design here not putting it on the front they're moving [<a href="https://overcast.fm/+BtuwS673k/4497">TS</a>]
01:15:00 ◼ ► everything very last second before it goes to production some exact walks by [<a href="https://overcast.fm/+BtuwS673k/4500">TS</a>]
01:15:06 ◼ ► and says why system Samsung logo on the front of the Samsung logo on the front [<a href="https://overcast.fm/+BtuwS673k/4506">TS</a>]
01:15:10 ◼ ► of this and then the engineer just slumped to defeat him a bit a reflective [<a href="https://overcast.fm/+BtuwS673k/4510">TS</a>]
01:15:16 ◼ ► metallic cuz they are always metallic lycra played like you look at the foot [<a href="https://overcast.fm/+BtuwS673k/4516">TS</a>]
01:15:20 ◼ ► of the phone and you move back and forth that shines in your eyes like really [<a href="https://overcast.fm/+BtuwS673k/4520">TS</a>]
01:15:23 ◼ ► come on that but yeah I don't know I don't know what's on there I don't you [<a href="https://overcast.fm/+BtuwS673k/4523">TS</a>]
01:15:28 ◼ ► and you notice I don't know if you noticed this took note of it but the [<a href="https://overcast.fm/+BtuwS673k/4528">TS</a>]
01:15:32 ◼ ► logo is no longer right so it's polished I thought about that I said I thought [<a href="https://overcast.fm/+BtuwS673k/4532">TS</a>]
01:15:39 ◼ ► about that just what I said a few minutes ago that we're gonna [<a href="https://overcast.fm/+BtuwS673k/4539">TS</a>]
01:15:41 ◼ ► Microsoft event you look and you see all these little apple logos yeah I think [<a href="https://overcast.fm/+BtuwS673k/4541">TS</a>]
01:15:46 ◼ ► it's probably just a thin this issue I Jerry I yeah there's just they dunno [<a href="https://overcast.fm/+BtuwS673k/4546">TS</a>]
01:15:51 ◼ ► maybe even power yeah maybe if in this i think is probably a good thing is really [<a href="https://overcast.fm/+BtuwS673k/4551">TS</a>]
01:15:58 ◼ ► really been looking in person it's i mean pictures always make things look [<a href="https://overcast.fm/+BtuwS673k/4558">TS</a>]
01:16:02 ◼ ► like the the watch but we'll talk about that but the lid is really really fence [<a href="https://overcast.fm/+BtuwS673k/4562">TS</a>]
01:16:08 ◼ ► and they had two layer that screen precisely to get in there and I just [<a href="https://overcast.fm/+BtuwS673k/4568">TS</a>]
01:16:12 ◼ ► think it's a thickness think the other thing it kinda sad but a little bit but [<a href="https://overcast.fm/+BtuwS673k/4572">TS</a>]
01:16:16 ◼ ► I'm not surprised I've sort of been thinking that they were heading that [<a href="https://overcast.fm/+BtuwS673k/4576">TS</a>]
01:16:20 ◼ ► ever since the iPad shipped without a light-up logo [<a href="https://overcast.fm/+BtuwS673k/4580">TS</a>]
01:16:23 ◼ ► ever since I've always gotta be coming [<a href="https://overcast.fm/+BtuwS673k/4583">TS</a>]
01:16:26 ◼ ► other thing I noticed is that the keyboard uses the San Francisco as the [<a href="https://overcast.fm/+BtuwS673k/4586">TS</a>]
01:16:32 ◼ ► key cap fund instead of a grounded which they've been using another huge amounts [<a href="https://overcast.fm/+BtuwS673k/4592">TS</a>]
01:16:39 ◼ ► of my partner but I didn't notice I've never really cared for background as the [<a href="https://overcast.fm/+BtuwS673k/4599">TS</a>]
01:16:44 ◼ ► key cap delighted by that change now [<a href="https://overcast.fm/+BtuwS673k/4604">TS</a>]
01:16:48 ◼ ► didn't like about it it looks ok the capital letters look ok to me but they [<a href="https://overcast.fm/+BtuwS673k/4608">TS</a>]
01:16:55 ◼ ► don't look great but the lowercase ones to me are just gross like shift you know [<a href="https://overcast.fm/+BtuwS673k/4615">TS</a>]
01:17:00 ◼ ► that everything is written in lowercase tab Kap Slap Shot and it's just like it [<a href="https://overcast.fm/+BtuwS673k/4620">TS</a>]
01:17:06 ◼ ► looks childlike to me it's to me as a child like childish fun does it just [<a href="https://overcast.fm/+BtuwS673k/4626">TS</a>]
01:17:11 ◼ ► doesn't seem serious enough to you like you can simply school little struggle I [<a href="https://overcast.fm/+BtuwS673k/4631">TS</a>]
01:17:16 ◼ ► definitely think so and i think it's I think it's really to me the whole reason [<a href="https://overcast.fm/+BtuwS673k/4636">TS</a>]
01:17:21 ◼ ► for using about the watch is that it looks to me like a hardware it looks [<a href="https://overcast.fm/+BtuwS673k/4641">TS</a>]
01:17:27 ◼ ► like the type of typeface you would use to damn you know the the stuff on the [<a href="https://overcast.fm/+BtuwS673k/4647">TS</a>]
01:17:32 ◼ ► back of a watch case which is exactly the fun day using to stam you know [<a href="https://overcast.fm/+BtuwS673k/4652">TS</a>]
01:17:37 ◼ ► stainless steel 42 millimeter assets at running back [<a href="https://overcast.fm/+BtuwS673k/4657">TS</a>]
01:17:40 ◼ ► it looks like a hardware fund it looks like something that you would step in [<a href="https://overcast.fm/+BtuwS673k/4660">TS</a>]
01:17:44 ◼ ► the middle and so it looks good to me I haven't seen in person obviously but it [<a href="https://overcast.fm/+BtuwS673k/4664">TS</a>]
01:17:47 ◼ ► looks to me like a natural fit for hardware like the key caps on the [<a href="https://overcast.fm/+BtuwS673k/4667">TS</a>]
01:17:51 ◼ ► keyboard just has a certain it it has a certain seriousness to it [<a href="https://overcast.fm/+BtuwS673k/4671">TS</a>]
01:17:58 ◼ ► yeah one thing about them but watch stuff a lot of it like the companion app [<a href="https://overcast.fm/+BtuwS673k/4678">TS</a>]
01:18:04 ◼ ► and the font on the watch face is like a mixture of stuff are using and sometimes [<a href="https://overcast.fm/+BtuwS673k/4684">TS</a>]
01:18:09 ◼ ► the mixtures really awkward I think companion app act like two or three [<a href="https://overcast.fm/+BtuwS673k/4689">TS</a>]
01:18:13 ◼ ► different fonts on the the pairing screen is really weird I know it's it [<a href="https://overcast.fm/+BtuwS673k/4693">TS</a>]
01:18:19 ◼ ► seems in like an unusual misstep or or decision anyway and it may just be a [<a href="https://overcast.fm/+BtuwS673k/4699">TS</a>]
01:18:25 ◼ ► visibility thing or a differentiation thing like this is that this is [<a href="https://overcast.fm/+BtuwS673k/4705">TS</a>]
01:18:29 ◼ ► actionable this is not actionable but it seems like an odd choice to use funds [<a href="https://overcast.fm/+BtuwS673k/4709">TS</a>]
01:18:33 ◼ ► for that rather than stroke thickness or you know and an outline or something [<a href="https://overcast.fm/+BtuwS673k/4713">TS</a>]
01:18:37 ◼ ► like that maybe they just handicapped by their decisions the design decisions [<a href="https://overcast.fm/+BtuwS673k/4717">TS</a>]
01:18:41 ◼ ► they have to kind of make compromises in terms of differentiation between buttons [<a href="https://overcast.fm/+BtuwS673k/4721">TS</a>]
01:18:46 ◼ ► and not take a break on the MacBook before no not really I mean the [<a href="https://overcast.fm/+BtuwS673k/4726">TS</a>]
01:18:54 ◼ ► batteries I don't think that necessarily is like a world chattering invention but [<a href="https://overcast.fm/+BtuwS673k/4734">TS</a>]
01:18:59 ◼ ► I think it's a methodology that will be copied it can't be you know I P what I [<a href="https://overcast.fm/+BtuwS673k/4739">TS</a>]
01:19:03 ◼ ► guess I because the last the last thing I guess we've talked about and I've been [<a href="https://overcast.fm/+BtuwS673k/4743">TS</a>]
01:19:07 ◼ ► asked this so I guess I should answer it is why didn't why isn't this called the [<a href="https://overcast.fm/+BtuwS673k/4747">TS</a>]
01:19:10 ◼ ► MacBook Air and I think it simply because it's too expensive [<a href="https://overcast.fm/+BtuwS673k/4750">TS</a>]
01:19:14 ◼ ► that MacBook Air is all 12 Mac in a day anything that's called MacBook Air has [<a href="https://overcast.fm/+BtuwS673k/4754">TS</a>]
01:19:18 ◼ ► to be at the price points the MacBook Air Azaria and you know that's why [<a href="https://overcast.fm/+BtuwS673k/4758">TS</a>]
01:19:22 ◼ ► they've kept it that's why they've added it to the product lineup instead of [<a href="https://overcast.fm/+BtuwS673k/4762">TS</a>]
01:19:25 ◼ ► replacing anything but then clearly as you know within the year two years this [<a href="https://overcast.fm/+BtuwS673k/4765">TS</a>]
01:19:31 ◼ ► will replace the MacBook Airs in the lineup as the price comes out once they [<a href="https://overcast.fm/+BtuwS673k/4771">TS</a>]
01:19:39 ◼ ► the MacBook Airs will just go away yep yep absolutely I think it's just a stake [<a href="https://overcast.fm/+BtuwS673k/4779">TS</a>]
01:19:44 ◼ ► in the ground to preserving that MacBook name for this design oh yeah and I think [<a href="https://overcast.fm/+BtuwS673k/4784">TS</a>]
01:19:50 ◼ ► the other angle to is in terms of a statement about the future that when the [<a href="https://overcast.fm/+BtuwS673k/4790">TS</a>]
01:19:57 ◼ ► hair debuted being so thin and light was remarkable an exceptional and I think [<a href="https://overcast.fm/+BtuwS673k/4797">TS</a>]
01:20:01 ◼ ► Apple is saying now of course it's gonna be this crazy thin and light that's the [<a href="https://overcast.fm/+BtuwS673k/4801">TS</a>]
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01:20:39 ◼ ► it is crazy it's exactly like the way that LCD like with that Apple stuff [<a href="https://overcast.fm/+BtuwS673k/4839">TS</a>]
01:20:45 ◼ ► where when it's laminated glass it looks like the pixels are right there on the [<a href="https://overcast.fm/+BtuwS673k/4845">TS</a>]
01:20:48 ◼ ► surface that's exactly what images printed by fracture looks like they have [<a href="https://overcast.fm/+BtuwS673k/4848">TS</a>]
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01:21:29 ◼ ► itself is can be used to prop it up on your desk at a little what would you [<a href="https://overcast.fm/+BtuwS673k/4889">TS</a>]
01:21:35 ◼ ► call that a bike and he's all it comes with the stuff that you need behind it [<a href="https://overcast.fm/+BtuwS673k/4895">TS</a>]
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01:22:17 ◼ ► fireball so where do you go where their website how do you see this action go to [<a href="https://overcast.fm/+BtuwS673k/4937">TS</a>]
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01:22:43 ◼ ► resisting to essentially but yeah it's interesting what they chose to say [<a href="https://overcast.fm/+BtuwS673k/4963">TS</a>]
01:22:52 ◼ ► additionally that they had said before he was obviously a good time they [<a href="https://overcast.fm/+BtuwS673k/4972">TS</a>]
01:23:00 ◼ ► mentioned up a list of the top of the right so they bring out you know Tim [<a href="https://overcast.fm/+BtuwS673k/4980">TS</a>]
01:23:06 ◼ ► comes out and introduces introduced cabin Christy Turlington talked a bit o [<a href="https://overcast.fm/+BtuwS673k/4986">TS</a>]
01:23:15 ◼ ► no that's right that's an interesting what would you think that I thought it [<a href="https://overcast.fm/+BtuwS673k/4995">TS</a>]
01:23:21 ◼ ► was good I saw that there was definitely some backlash for people like [<a href="https://overcast.fm/+BtuwS673k/5001">TS</a>]
01:23:25 ◼ ► cynically saying you know why don't you know why it y mas accusing Apple of [<a href="https://overcast.fm/+BtuwS673k/5005">TS</a>]
01:23:30 ◼ ► exploiting you know Africa and the name so $1,000 watches I completely disagree [<a href="https://overcast.fm/+BtuwS673k/5010">TS</a>]
01:23:38 ◼ ► I think that there was no I think it was a total natural that they were going to [<a href="https://overcast.fm/+BtuwS673k/5018">TS</a>]
01:23:42 ◼ ► bring out somebody famous not today had to but it sounds you know if they wasn't [<a href="https://overcast.fm/+BtuwS673k/5022">TS</a>]
01:23:48 ◼ ► her in Africa it would have been somebody else here like in some [<a href="https://overcast.fm/+BtuwS673k/5028">TS</a>]
01:23:52 ◼ ► alternate universe there some other celebrity or athlete let's say who they [<a href="https://overcast.fm/+BtuwS673k/5032">TS</a>]
01:23:56 ◼ ► brought out here and show them training and exercising here in the united states [<a href="https://overcast.fm/+BtuwS673k/5036">TS</a>]
01:24:03 ◼ ► and it's every bit as much about selling watches as it would as what they did [<a href="https://overcast.fm/+BtuwS673k/5043">TS</a>]
01:24:09 ◼ ► accept that in this world where they brought her out and raised attention to [<a href="https://overcast.fm/+BtuwS673k/5049">TS</a>]
01:24:14 ◼ ► her charity I can't help but think that that charity has made more money this [<a href="https://overcast.fm/+BtuwS673k/5054">TS</a>]
01:24:20 ◼ ► week then they would have made of Apple didn't feature right so in this world [<a href="https://overcast.fm/+BtuwS673k/5060">TS</a>]
01:24:25 ◼ ► rabble did this and shared some of their attention with this charity that charity [<a href="https://overcast.fm/+BtuwS673k/5065">TS</a>]
01:24:31 ◼ ► has raised more money and the health and well-being of women in africa is better [<a href="https://overcast.fm/+BtuwS673k/5071">TS</a>]
01:24:38 ◼ ► than it would have been other was so I don't see i don't see how you can be so [<a href="https://overcast.fm/+BtuwS673k/5078">TS</a>]
01:24:42 ◼ ► you can complain about that right I mean I think that there's an interest there [<a href="https://overcast.fm/+BtuwS673k/5082">TS</a>]
01:24:47 ◼ ► is a definite contrast sharp contrast between wearing it's a $1,000 watches I [<a href="https://overcast.fm/+BtuwS673k/5087">TS</a>]
01:24:54 ◼ ► think she's still yeah was not goal and write it wasn't that would have been the [<a href="https://overcast.fm/+BtuwS673k/5094">TS</a>]
01:25:00 ◼ ► worst but now she's running to Africa with a $50,000 so definitely contrast [<a href="https://overcast.fm/+BtuwS673k/5100">TS</a>]
01:25:08 ◼ ► rate but honestly her running shoes were probably several hundred dollars right [<a href="https://overcast.fm/+BtuwS673k/5108">TS</a>]
01:25:12 ◼ ► and anybody that goes to africa on vacation in to a wildlife preserve which [<a href="https://overcast.fm/+BtuwS673k/5112">TS</a>]
01:25:19 ◼ ► their money when they pay that money part of it goes to funding that wildlife [<a href="https://overcast.fm/+BtuwS673k/5119">TS</a>]
01:25:23 ◼ ► preserve you know when they go visit those things like anybody that goes [<a href="https://overcast.fm/+BtuwS673k/5123">TS</a>]
01:25:26 ◼ ► there and is doing that thing there's always going to be a sharp contrast [<a href="https://overcast.fm/+BtuwS673k/5126">TS</a>]
01:25:29 ◼ ► between say the watch your sunglasses or expensive clothing that they're wearing [<a href="https://overcast.fm/+BtuwS673k/5129">TS</a>]
01:25:34 ◼ ► and the the natural state of the unfortunate actual state of many of the [<a href="https://overcast.fm/+BtuwS673k/5134">TS</a>]
01:25:40 ◼ ► living in Africa who need assistance or aid or whatever so there's always going [<a href="https://overcast.fm/+BtuwS673k/5140">TS</a>]
01:25:46 ◼ ► to be a contrast it's always gonna be a minefield right so I get it that people [<a href="https://overcast.fm/+BtuwS673k/5146">TS</a>]
01:25:51 ◼ ► drew them stay they were drawn to that dichotomy in a hundred percent think [<a href="https://overcast.fm/+BtuwS673k/5151">TS</a>]
01:25:56 ◼ ► that it's a valid point but I think that your point in terms of the proper stand [<a href="https://overcast.fm/+BtuwS673k/5156">TS</a>]
01:26:01 ◼ ► on stage you wasn't just a face who literally was a mom who started a [<a href="https://overcast.fm/+BtuwS673k/5161">TS</a>]
01:26:06 ◼ ► foundation based on anonymous and did all that stuff i mean that's that's [<a href="https://overcast.fm/+BtuwS673k/5166">TS</a>]
01:26:14 ◼ ► fantastic like why not you know they could have had an athlete they could [<a href="https://overcast.fm/+BtuwS673k/5174">TS</a>]
01:26:18 ◼ ► have had just somebody who makes millions of dollars and does nothing [<a href="https://overcast.fm/+BtuwS673k/5178">TS</a>]
01:26:20 ◼ ► right and i think that there was a good choice for them regardless of whatever [<a href="https://overcast.fm/+BtuwS673k/5180">TS</a>]
01:26:25 ◼ ► blowback they may take you know because of the visual I think it was good I [<a href="https://overcast.fm/+BtuwS673k/5185">TS</a>]
01:26:29 ◼ ► think it's almost it's almost like a tacit acknowledgment that yes there is [<a href="https://overcast.fm/+BtuwS673k/5189">TS</a>]
01:26:33 ◼ ► you know the the income levels around the world are wildly disparate you know [<a href="https://overcast.fm/+BtuwS673k/5193">TS</a>]
01:26:40 ◼ ► that's it they're not hiding behind its tacit acknowledgment so I I have to say [<a href="https://overcast.fm/+BtuwS673k/5200">TS</a>]
01:26:46 ◼ ► I disagree with that i think it's it was only a good thing for the charity and I [<a href="https://overcast.fm/+BtuwS673k/5206">TS</a>]
01:26:54 ◼ ► yeah and I just because there are plenty people are you like his attorney who [<a href="https://overcast.fm/+BtuwS673k/5214">TS</a>]
01:26:58 ◼ ► cares you know etcetera etcetera in his awesome between 12 and I can remove it [<a href="https://overcast.fm/+BtuwS673k/5218">TS</a>]
01:27:05 ◼ ► is so forgive me but they were like you can complain when you have started a [<a href="https://overcast.fm/+BtuwS673k/5225">TS</a>]
01:27:09 ◼ ► foundation which has raised you know X dollars for these things like seriously [<a href="https://overcast.fm/+BtuwS673k/5229">TS</a>]
01:27:14 ◼ ► you know they could have had anybody on there any any loser who wanted to wind [<a href="https://overcast.fm/+BtuwS673k/5234">TS</a>]
01:27:18 ◼ ► up watching come on stage or film a promo and instead they had somebody who [<a href="https://overcast.fm/+BtuwS673k/5238">TS</a>]
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01:27:48 ◼ ► a poor whites to you know condition of coming back from a knee injury or [<a href="https://overcast.fm/+BtuwS673k/5268">TS</a>]
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01:28:02 ◼ ► apologize but yeah I think that it's it's interesting it was an interesting [<a href="https://overcast.fm/+BtuwS673k/5282">TS</a>]
01:28:08 ◼ ► choice and in the end I think it was a better choice in that could have been in [<a href="https://overcast.fm/+BtuwS673k/5288">TS</a>]
01:28:13 ◼ ► a lot of ways I thought there was an interesting moment up front where when [<a href="https://overcast.fm/+BtuwS673k/5293">TS</a>]
01:28:18 ◼ ► tim was talking about digital touch and as a communication feature with the [<a href="https://overcast.fm/+BtuwS673k/5298">TS</a>]
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01:28:38 ◼ ► like saying yeah I mean I think it was a joke and it fell firmly in the dead joke [<a href="https://overcast.fm/+BtuwS673k/5318">TS</a>]
01:28:52 ◼ ► range right which is what you usually get on that was you know a good not to [<a href="https://overcast.fm/+BtuwS673k/5332">TS</a>]
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01:29:03 ◼ ► don't know I don't read too much but I think it was just it was a good I don't [<a href="https://overcast.fm/+BtuwS673k/5343">TS</a>]
01:29:06 ◼ ► think you know but I do but I think that I do think that's part of the watch I i [<a href="https://overcast.fm/+BtuwS673k/5346">TS</a>]
01:29:12 ◼ ► think it's very very high accuracy downright essential to its success I [<a href="https://overcast.fm/+BtuwS673k/5352">TS</a>]
01:29:19 ◼ ► really do think so I think if those things don't take off and people don't [<a href="https://overcast.fm/+BtuwS673k/5359">TS</a>]
01:29:24 ◼ ► use them there may be in trouble [<a href="https://overcast.fm/+BtuwS673k/5364">TS</a>]
01:29:26 ◼ ► yeah i i think that I wrote the thing about the Apple watch seating time which [<a href="https://overcast.fm/+BtuwS673k/5366">TS</a>]
01:29:32 ◼ ► is genuinely believe it's going to save a lot of time but I acknowledge that [<a href="https://overcast.fm/+BtuwS673k/5372">TS</a>]
01:29:38 ◼ ► spending $3 or $5 or whatever to save time seem silly but I think it may [<a href="https://overcast.fm/+BtuwS673k/5378">TS</a>]
01:29:44 ◼ ► actually translate to improved human relationships right so if I spent less [<a href="https://overcast.fm/+BtuwS673k/5384">TS</a>]
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01:29:53 ◼ ► feel good about that and I feel happy because you you can't you can't know [<a href="https://overcast.fm/+BtuwS673k/5393">TS</a>]
01:30:00 ◼ ► until you get a sec its may come with a juror may come with if you get really [<a href="https://overcast.fm/+BtuwS673k/5400">TS</a>]
01:30:06 ◼ ► busy at work where you get really busy in in your career or anything like that [<a href="https://overcast.fm/+BtuwS673k/5406">TS</a>]
01:30:10 ◼ ► you you don't know the impact that extra time has you know time with your family [<a href="https://overcast.fm/+BtuwS673k/5410">TS</a>]
01:30:16 ◼ ► time away from that has until you lose it and then when you don't have it you [<a href="https://overcast.fm/+BtuwS673k/5416">TS</a>]
01:30:22 ◼ ► would do anything to get her back and I think that that is going to be a very [<a href="https://overcast.fm/+BtuwS673k/5422">TS</a>]
01:30:25 ◼ ► powerful thing but I think along with that interpersonal relationship do you [<a href="https://overcast.fm/+BtuwS673k/5425">TS</a>]
01:30:30 ◼ ► know what the taps and the constant communication the ability to literally [<a href="https://overcast.fm/+BtuwS673k/5430">TS</a>]
01:30:34 ◼ ► reach out and and touch your watch which then figuratively touches the other [<a href="https://overcast.fm/+BtuwS673k/5434">TS</a>]
01:30:39 ◼ ► person which then literally took the other prison rate I think that that's an [<a href="https://overcast.fm/+BtuwS673k/5439">TS</a>]
01:30:43 ◼ ► interesting translation and it'll be it'll be neat to see how that develops [<a href="https://overcast.fm/+BtuwS673k/5443">TS</a>]
01:30:47 ◼ ► over time but if you're not gonna be able to tell and tell people that people [<a href="https://overcast.fm/+BtuwS673k/5447">TS</a>]
01:30:51 ◼ ► actually do it so they could say it all they want we have to see whether or not [<a href="https://overcast.fm/+BtuwS673k/5451">TS</a>]
01:30:56 ◼ ► yeah I talked about it on the debug podcast with guy English and Rene [<a href="https://overcast.fm/+BtuwS673k/5456">TS</a>]
01:31:03 ◼ ► Ritchie and the other special guests with John Edwards whose watchmaker and [<a href="https://overcast.fm/+BtuwS673k/5463">TS</a>]
01:31:09 ◼ ► app developer he's got apps that are meant for people who are in the watches [<a href="https://overcast.fm/+BtuwS673k/5469">TS</a>]
01:31:14 ◼ ► you can measure the accuracy of your mechanical watch with his absence really [<a href="https://overcast.fm/+BtuwS673k/5474">TS</a>]
01:31:19 ◼ ► really smart guy knows a lot about the the traditional white world but on a [<a href="https://overcast.fm/+BtuwS673k/5479">TS</a>]
01:31:23 ◼ ► child's talking about a thing is actually my friend Adam [<a href="https://overcast.fm/+BtuwS673k/5483">TS</a>]
01:31:27 ◼ ► lonely sandwich on Twitter the sandwich video guy but we talked about this [<a href="https://overcast.fm/+BtuwS673k/5487">TS</a>]
01:31:33 ◼ ► singleton conference back in October and he really opened my mind about this you [<a href="https://overcast.fm/+BtuwS673k/5493">TS</a>]
01:31:37 ◼ ► know his thing was that he thinks everybody is just overlooking that Apple [<a href="https://overcast.fm/+BtuwS673k/5497">TS</a>]
01:31:41 ◼ ► has invented the first ever way to touch someone your intimate with without being [<a href="https://overcast.fm/+BtuwS673k/5501">TS</a>]
01:31:48 ◼ ► within arm's distance of them and in fact you can be you know around the [<a href="https://overcast.fm/+BtuwS673k/5508">TS</a>]
01:31:54 ◼ ► and that's really interesting maybe it'll turn out to be nothing I don't [<a href="https://overcast.fm/+BtuwS673k/5514">TS</a>]
01:31:59 ◼ ► know but I think that there's an enormous amount of potential there you [<a href="https://overcast.fm/+BtuwS673k/5519">TS</a>]
01:32:03 ◼ ► know and I know that Apple keeps using the words intimate and personal are most [<a href="https://overcast.fm/+BtuwS673k/5523">TS</a>]
01:32:08 ◼ ► personal device ever and you know it could just be marketing spend but I I [<a href="https://overcast.fm/+BtuwS673k/5528">TS</a>]
01:32:14 ◼ ► don't know why I honestly think you know and like I said earlier I think Apple's [<a href="https://overcast.fm/+BtuwS673k/5534">TS</a>]
01:32:18 ◼ ► product marketing usually is really about the development of the product and [<a href="https://overcast.fm/+BtuwS673k/5538">TS</a>]
01:32:23 ◼ ► then the advertising is just telling you what they honestly think about it and so [<a href="https://overcast.fm/+BtuwS673k/5543">TS</a>]
01:32:29 ◼ ► you know I think there's a scenario where that's truly what they believe [<a href="https://overcast.fm/+BtuwS673k/5549">TS</a>]
01:32:32 ◼ ► that this is intimate and that you know being able to send your heartbeat to [<a href="https://overcast.fm/+BtuwS673k/5552">TS</a>]
01:32:38 ◼ ► someone you have a crush on you know or you know someone you've been married to [<a href="https://overcast.fm/+BtuwS673k/5558">TS</a>]
01:32:45 ◼ ► for ten fifteen years or whatever or your kid is profound [<a href="https://overcast.fm/+BtuwS673k/5565">TS</a>]
01:32:52 ◼ ► you know I i'm i'm hesitant to to to brush this aside as a gimmick the most [<a href="https://overcast.fm/+BtuwS673k/5572">TS</a>]
01:33:00 ◼ ► intimate thing that I have remotely with my wife for instance is ri message [<a href="https://overcast.fm/+BtuwS673k/5580">TS</a>]
01:33:06 ◼ ► strength right like that is our that's our communication method we don't talk [<a href="https://overcast.fm/+BtuwS673k/5586">TS</a>]
01:33:12 ◼ ► on the phone the whole lot less state we have something explicitly say or we're [<a href="https://overcast.fm/+BtuwS673k/5592">TS</a>]
01:33:15 ◼ ► driving you know in our day-to-day take a picture of my daughter or a picture of [<a href="https://overcast.fm/+BtuwS673k/5595">TS</a>]
01:33:21 ◼ ► where I am so she just knows I'm safe and where I am so I travel a lot for [<a href="https://overcast.fm/+BtuwS673k/5601">TS</a>]
01:33:25 ◼ ► work that RI message stream is our intimate communication window and I have [<a href="https://overcast.fm/+BtuwS673k/5605">TS</a>]
01:33:32 ◼ ► an Android phone and I use that too but she doesn't so that doesn't become a [<a href="https://overcast.fm/+BtuwS673k/5612">TS</a>]
01:33:35 ◼ ► conduit for us although I assume it's very similar to an Android user you know [<a href="https://overcast.fm/+BtuwS673k/5615">TS</a>]
01:33:39 ◼ ► their text message inbox with their significant other would be one of their [<a href="https://overcast.fm/+BtuwS673k/5619">TS</a>]
01:33:44 ◼ ► most intimate streams of communication back and forth but text messaging has [<a href="https://overcast.fm/+BtuwS673k/5624">TS</a>]
01:33:49 ◼ ► this problem with emotional context it's very difficult to exhibit or transmit [<a href="https://overcast.fm/+BtuwS673k/5629">TS</a>]
01:33:55 ◼ ► emotional context and text messaging it's a constant problem right and you [<a href="https://overcast.fm/+BtuwS673k/5635">TS</a>]
01:34:00 ◼ ► that's why kind of emoji was cut off and and still obviously still on the rise I [<a href="https://overcast.fm/+BtuwS673k/5640">TS</a>]
01:34:07 ◼ ► very fond of it but I think that that translating that into something that's [<a href="https://overcast.fm/+BtuwS673k/5647">TS</a>]
01:34:12 ◼ ► tactile and visual on your wrist is a would be a very very powerful thing I'm [<a href="https://overcast.fm/+BtuwS673k/5652">TS</a>]
01:34:19 ◼ ► anxious to see how that yes so he's like a scenario I was thinking so like my son [<a href="https://overcast.fm/+BtuwS673k/5659">TS</a>]
01:34:25 ◼ ► desperately wants a haploid very high expectation is gonna get one for [<a href="https://overcast.fm/+BtuwS673k/5665">TS</a>]
01:34:32 ◼ ► like imagine me picking up from school at three o'clock and you know I just [<a href="https://overcast.fm/+BtuwS673k/5672">TS</a>]
01:34:41 ◼ ► want to let them know hey I'm here you know so one type 2 communication one tab [<a href="https://overcast.fm/+BtuwS673k/5681">TS</a>]
01:34:47 ◼ ► to pick his thing and then I give the phone of course taps 0 click the button [<a href="https://overcast.fm/+BtuwS673k/5687">TS</a>]
01:34:52 ◼ ► one tap on the screen one force touch and then all of a sudden you get to tap [<a href="https://overcast.fm/+BtuwS673k/5692">TS</a>]
01:34:56 ◼ ► on his wrist and looks down and it just shows that I sent you know my name is [<a href="https://overcast.fm/+BtuwS673k/5696">TS</a>]
01:35:00 ◼ ► there it just shows that I sent a nap and then he'll just now that it's like [<a href="https://overcast.fm/+BtuwS673k/5700">TS</a>]
01:35:03 ◼ ► me saying hey I'm here like I don't have to say I'm here I don't have to so many [<a href="https://overcast.fm/+BtuwS673k/5703">TS</a>]
01:35:07 ◼ ► words just tap here I am I'm out back right down a context as the rest yet the [<a href="https://overcast.fm/+BtuwS673k/5707">TS</a>]
01:35:14 ◼ ► context as the rest because he's on his way out the door you know at 3301 after [<a href="https://overcast.fm/+BtuwS673k/5714">TS</a>]
01:35:18 ◼ ► schools over like he'll get it you know that's pretty interesting to me [<a href="https://overcast.fm/+BtuwS673k/5718">TS</a>]
01:35:25 ◼ ► yeah and I this is essentially what the guys at yo we're trying to sell I said [<a href="https://overcast.fm/+BtuwS673k/5725">TS</a>]
01:35:32 ◼ ► that oh yeah oh you did okay maybe that's what I read but yes that is right [<a href="https://overcast.fm/+BtuwS673k/5732">TS</a>]
01:35:39 ◼ ► yeah yeah and I and everybody made fun of you you know that right [<a href="https://overcast.fm/+BtuwS673k/5739">TS</a>]
01:35:43 ◼ ► became a big butt but I totally see it that way you know and I feel like being [<a href="https://overcast.fm/+BtuwS673k/5743">TS</a>]
01:35:52 ◼ ► physical instead of verbal instead of a stream of ASCII characters that display [<a href="https://overcast.fm/+BtuwS673k/5752">TS</a>]
01:35:59 ◼ ► honest screen that you read by being physical it could be that could be super [<a href="https://overcast.fm/+BtuwS673k/5759">TS</a>]
01:36:04 ◼ ► important and I try not to just dismiss stuff like that like yo and like the [<a href="https://overcast.fm/+BtuwS673k/5764">TS</a>]
01:36:10 ◼ ► stepping out of hand I can make jokes about you just like anybody else or [<a href="https://overcast.fm/+BtuwS673k/5770">TS</a>]
01:36:14 ◼ ► whatever they think it's it's funny especially when they're given millions [<a href="https://overcast.fm/+BtuwS673k/5774">TS</a>]
01:36:16 ◼ ► of dollars before having proven that it actually has traction anything [<a href="https://overcast.fm/+BtuwS673k/5776">TS</a>]
01:36:21 ◼ ► but I think it it's there's the simpler something is the easier it is to make [<a href="https://overcast.fm/+BtuwS673k/5781">TS</a>]
01:36:26 ◼ ► jokes and fun about it you know and yet those are the things that have the [<a href="https://overcast.fm/+BtuwS673k/5786">TS</a>]
01:36:31 ◼ ► potential to be the most powerful because of the simplicity so yeah you [<a href="https://overcast.fm/+BtuwS673k/5791">TS</a>]
01:36:37 ◼ ► know you know it's non-verbal communication can be so important but [<a href="https://overcast.fm/+BtuwS673k/5797">TS</a>]
01:36:41 ◼ ► it's always been about being in proximity to each other right like so [<a href="https://overcast.fm/+BtuwS673k/5801">TS</a>]
01:36:47 ◼ ► like just another stupid example this when I don't know is replaceable by the [<a href="https://overcast.fm/+BtuwS673k/5807">TS</a>]
01:36:52 ◼ ► way but it's like imagine your family dinner Thanksgiving or something like [<a href="https://overcast.fm/+BtuwS673k/5812">TS</a>]
01:36:57 ◼ ► grandparents house and its long and boring and people are talking about [<a href="https://overcast.fm/+BtuwS673k/5817">TS</a>]
01:37:00 ◼ ► boring stuff and if you're sitting next to your kid you can just and you know [<a href="https://overcast.fm/+BtuwS673k/5820">TS</a>]
01:37:05 ◼ ► that they're bored just give their leg a little squeeze in a look at you and you [<a href="https://overcast.fm/+BtuwS673k/5825">TS</a>]
01:37:08 ◼ ► just look like I know hey thanks thanks for putting you know you can just shoot [<a href="https://overcast.fm/+BtuwS673k/5828">TS</a>]
01:37:13 ◼ ► a look like for putting up with this I know this right and then take nonverbal [<a href="https://overcast.fm/+BtuwS673k/5833">TS</a>]
01:37:20 ◼ ► communication you can do things so there are so interesting and truth be told [<a href="https://overcast.fm/+BtuwS673k/5840">TS</a>]
01:37:24 ◼ ► that the word applies its intimate so I'm curious how I do think I think [<a href="https://overcast.fm/+BtuwS673k/5844">TS</a>]
01:37:31 ◼ ► people associate yeah I just think the other angle that's important is that it [<a href="https://overcast.fm/+BtuwS673k/5851">TS</a>]
01:37:37 ◼ ► only works if everybody involved has Apple [<a href="https://overcast.fm/+BtuwS673k/5857">TS</a>]
01:37:41 ◼ ► yeah that's true I mean obviously that's important for Apple it's important for [<a href="https://overcast.fm/+BtuwS673k/5861">TS</a>]
01:37:47 ◼ ► them to convince you that the two-way aspect of it is important is that means [<a href="https://overcast.fm/+BtuwS673k/5867">TS</a>]
01:37:53 ◼ ► that you know you're gonna get it's not just the most a key person in the family [<a href="https://overcast.fm/+BtuwS673k/5873">TS</a>]
01:37:57 ◼ ► will only cause than half the stuff that they that is available to work right [<a href="https://overcast.fm/+BtuwS673k/5877">TS</a>]
01:38:03 ◼ ► you have to have it sort of a family device that everybody has one particular [<a href="https://overcast.fm/+BtuwS673k/5883">TS</a>]
01:38:10 ◼ ► so lot of these things I think yeah totally what did you think of Kevin [<a href="https://overcast.fm/+BtuwS673k/5890">TS</a>]
01:38:17 ◼ ► Lynch so I thought he did pretty well I thought he was pretty good up there he [<a href="https://overcast.fm/+BtuwS673k/5897">TS</a>]
01:38:25 ◼ ► seemed much more comfortable than he was last time sort of owning his position [<a href="https://overcast.fm/+BtuwS673k/5905">TS</a>]
01:38:32 ◼ ► and saying you know i'm ok being here I have things to say and you know I'm [<a href="https://overcast.fm/+BtuwS673k/5912">TS</a>]
01:38:38 ◼ ► comfortable in in my knowledge of them that's the way it seemed to come across [<a href="https://overcast.fm/+BtuwS673k/5918">TS</a>]
01:38:42 ◼ ► but I liked it but he did a good job of that he was personable he was [<a href="https://overcast.fm/+BtuwS673k/5922">TS</a>]
01:38:46 ◼ ► comfortable he demonstrated stuff fairly well you know where all you know we're [<a href="https://overcast.fm/+BtuwS673k/5926">TS</a>]
01:38:54 ◼ ► just being honest you know harshest critics of the presenters at Apple event [<a href="https://overcast.fm/+BtuwS673k/5934">TS</a>]
01:39:00 ◼ ► because the bars so high and I think it was remarkable how much better he died [<a href="https://overcast.fm/+BtuwS673k/5940">TS</a>]
01:39:06 ◼ ► only he did terribly in September but it was awkward at times and he seemed a [<a href="https://overcast.fm/+BtuwS673k/5946">TS</a>]
01:39:11 ◼ ► little just a little unpolished and I thought it was remarkable how much [<a href="https://overcast.fm/+BtuwS673k/5951">TS</a>]
01:39:14 ◼ ► better he did having only done one of them before he was he was very very [<a href="https://overcast.fm/+BtuwS673k/5954">TS</a>]
01:39:21 ◼ ► nervous last time you could tell and it definitely overcame that was he stepped [<a href="https://overcast.fm/+BtuwS673k/5961">TS</a>]
01:39:27 ◼ ► up the Apple events the super bowl of tech event so and he released craig [<a href="https://overcast.fm/+BtuwS673k/5967">TS</a>]
01:39:34 ◼ ► Venter et comes to mind Craig Federici when he rejoined amal and his first [<a href="https://overcast.fm/+BtuwS673k/5974">TS</a>]
01:39:38 ◼ ► on-stage appearance was forget when it was but I know it was the back to the [<a href="https://overcast.fm/+BtuwS673k/5978">TS</a>]
01:39:42 ◼ ► Mac event where they first announced hey there's a whole bunch of things that [<a href="https://overcast.fm/+BtuwS673k/5982">TS</a>]
01:39:46 ◼ ► we've been doing on iOS that we're going to bring to the Mac and the next version [<a href="https://overcast.fm/+BtuwS673k/5986">TS</a>]
01:39:49 ◼ ► and his hands were literally shaking like he had trouble going from the demo [<a href="https://overcast.fm/+BtuwS673k/5989">TS</a>]
01:39:54 ◼ ► because his hand on the mouse was sharing and he was able to click and it [<a href="https://overcast.fm/+BtuwS673k/5994">TS</a>]
01:39:58 ◼ ► was almost like awkward to watch and now he's one of the best presenters they [<a href="https://overcast.fm/+BtuwS673k/5998">TS</a>]
01:40:03 ◼ ► have in fact on Twitter you know where are you [<a href="https://overcast.fm/+BtuwS673k/6003">TS</a>]
01:40:07 ◼ ► you know he's the best is even better than you know shoulder that he's the [<a href="https://overcast.fm/+BtuwS673k/6007">TS</a>]
01:40:11 ◼ ► best that they have and it was only like two or three events and yeah I agree [<a href="https://overcast.fm/+BtuwS673k/6011">TS</a>]
01:40:17 ◼ ► that he is one of their best he has presidency comes on stage now he seems [<a href="https://overcast.fm/+BtuwS673k/6017">TS</a>]
01:40:22 ◼ ► like he's having fun he really he's we worked the room you know and I think [<a href="https://overcast.fm/+BtuwS673k/6022">TS</a>]
01:40:28 ◼ ► that that is a it's a different it's actually a different very different than [<a href="https://overcast.fm/+BtuwS673k/6028">TS</a>]
01:40:32 ◼ ► chillers measure take or Tims like fashion thing that he's got you know [<a href="https://overcast.fm/+BtuwS673k/6032">TS</a>]
01:40:38 ◼ ► it's very much like hey we're all here we've got some really cool stuff we [<a href="https://overcast.fm/+BtuwS673k/6038">TS</a>]
01:40:44 ◼ ► you know let's just have some fun appeared on my hands and knees comes [<a href="https://overcast.fm/+BtuwS673k/6044">TS</a>]
01:40:48 ◼ ► across like to me like Bob Saget on the old for house show like he's just owns [<a href="https://overcast.fm/+BtuwS673k/6048">TS</a>]
01:40:58 ◼ ► images funny because I like that at all I get is actually one of the dirtiest [<a href="https://overcast.fm/+BtuwS673k/6058">TS</a>]
01:41:07 ◼ ► anybody other than about a stand-up comic comedians Nick knows that Bob [<a href="https://overcast.fm/+BtuwS673k/6067">TS</a>]
01:41:10 ◼ ► Saget is like just brutally blew in his usual stuff so like the idea that he was [<a href="https://overcast.fm/+BtuwS673k/6070">TS</a>]
01:41:17 ◼ ► like playing this G-rated dad on hit show was like just icing on the cake but [<a href="https://overcast.fm/+BtuwS673k/6077">TS</a>]
01:41:24 ◼ ► that's what it was almost stuck at you know it's just he was an extremely well [<a href="https://overcast.fm/+BtuwS673k/6084">TS</a>]
01:41:29 ◼ ► known at the time but he told Lee you know he he bought into it though you [<a href="https://overcast.fm/+BtuwS673k/6089">TS</a>]
01:41:33 ◼ ► know he he told a salt and battery is like you know he totally owns the corny [<a href="https://overcast.fm/+BtuwS673k/6093">TS</a>]
01:41:38 ◼ ► jokes that he you know sprinkled throughout this thing he's yeah and they [<a href="https://overcast.fm/+BtuwS673k/6098">TS</a>]
01:41:42 ◼ ► don't work if you don't write they don't they become office forrester awful or [<a href="https://overcast.fm/+BtuwS673k/6102">TS</a>]
01:41:47 ◼ ► chrome where the end in people will grown even now but the grown [<a href="https://overcast.fm/+BtuwS673k/6107">TS</a>]
01:41:50 ◼ ► good-naturedly because they know he's in on the joke there's that's why he comes [<a href="https://overcast.fm/+BtuwS673k/6110">TS</a>]
01:41:54 ◼ ► across like a metal level to its like two levels deeper on the one level he [<a href="https://overcast.fm/+BtuwS673k/6114">TS</a>]
01:41:57 ◼ ► told Lee tries to sell the joke as hard as he can but on another level he's also [<a href="https://overcast.fm/+BtuwS673k/6117">TS</a>]
01:42:01 ◼ ► got like I know this is corny but he's not trying to convince you that this is [<a href="https://overcast.fm/+BtuwS673k/6121">TS</a>]
01:42:06 ◼ ► you know anything but you know G-rated corporate comedy that's why would people [<a href="https://overcast.fm/+BtuwS673k/6126">TS</a>]
01:42:13 ◼ ► refer to dad jokes that's what they're saying like your dad knows what he's [<a href="https://overcast.fm/+BtuwS673k/6133">TS</a>]
01:42:16 ◼ ► saying is corny but he's just like he just wants to talk right it's always [<a href="https://overcast.fm/+BtuwS673k/6136">TS</a>]
01:42:22 ◼ ► duties like to see the conversation and be like in and he knows that you're [<a href="https://overcast.fm/+BtuwS673k/6142">TS</a>]
01:42:26 ◼ ► gonna think it's corny and he's doing it almost because of that right so that you [<a href="https://overcast.fm/+BtuwS673k/6146">TS</a>]
01:42:30 ◼ ► guys are both in on the joke and I think that's that's that's what comes across [<a href="https://overcast.fm/+BtuwS673k/6150">TS</a>]
01:42:33 ◼ ► it I mean it one last break here and we will keep going on a polite but i wanna [<a href="https://overcast.fm/+BtuwS673k/6153">TS</a>]
01:42:38 ◼ ► have one more that sponsored a tank and it's our good friends at Squarespace now [<a href="https://overcast.fm/+BtuwS673k/6158">TS</a>]
01:42:43 ◼ ► Squarespace is your all-in-one website building designing hosting product you [<a href="https://overcast.fm/+BtuwS673k/6163">TS</a>]
01:42:52 ◼ ► and sign up and boom you have a website the old days you said you know to get a [<a href="https://overcast.fm/+BtuwS673k/6172">TS</a>]
01:42:59 ◼ ► website hosting service and we have you like HTML filing index HTML that says [<a href="https://overcast.fm/+BtuwS673k/6179">TS</a>]
01:43:07 ◼ ► like welcome to my website and then you have to start from there and you have to [<a href="https://overcast.fm/+BtuwS673k/6187">TS</a>]
01:43:11 ◼ ► design your website figure out what it looks like then figure out the HTML and [<a href="https://overcast.fm/+BtuwS673k/6191">TS</a>]
01:43:16 ◼ ► CSS that would actually make it look like what you wanted to look like and [<a href="https://overcast.fm/+BtuwS673k/6196">TS</a>]
01:43:20 ◼ ► then have to upload it all and then you have to figure out some kind of content [<a href="https://overcast.fm/+BtuwS673k/6200">TS</a>]
01:43:25 ◼ ► management system if it's something that you want to update regularly like a blog [<a href="https://overcast.fm/+BtuwS673k/6205">TS</a>]
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01:47:07 ◼ ► knew that they hadn't shown before and I kind of expected that they would accept [<a href="https://overcast.fm/+BtuwS673k/6427">TS</a>]
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01:47:16 ◼ ► and one of them to to expose their reasoning a little bit which they have [<a href="https://overcast.fm/+BtuwS673k/6436">TS</a>]
01:47:24 ◼ ► done in the past rate and I think that a lot of us comes in the form of onstage [<a href="https://overcast.fm/+BtuwS673k/6444">TS</a>]
01:47:29 ◼ ► comes in the form of we think this is gonna be great for X&Y right and that is [<a href="https://overcast.fm/+BtuwS673k/6449">TS</a>]
01:47:35 ◼ ► their way of saying these are the things that we were thinking about when we made [<a href="https://overcast.fm/+BtuwS673k/6455">TS</a>]
01:47:39 ◼ ► it right they don't do it always super explicitly but it seems like you [<a href="https://overcast.fm/+BtuwS673k/6459">TS</a>]
01:47:42 ◼ ► generally get kind of those knots right and it didn't seem like they did a whole [<a href="https://overcast.fm/+BtuwS673k/6462">TS</a>]
01:47:48 ◼ ► yeah definitely not I and I think I think it shows I think it for better for [<a href="https://overcast.fm/+BtuwS673k/6468">TS</a>]
01:47:57 ◼ ► worse I'm not willing to say that they're wrong I'm not passing judgment [<a href="https://overcast.fm/+BtuwS673k/6477">TS</a>]
01:48:01 ◼ ► yet but it seems to me like their message is starts with the idea that [<a href="https://overcast.fm/+BtuwS673k/6481">TS</a>]
01:48:06 ◼ ► people want the Apple watch and that it's largely about which one do you want [<a href="https://overcast.fm/+BtuwS673k/6486">TS</a>]
01:48:11 ◼ ► and that they've they don't see the need to explain why you wanna do agree I [<a href="https://overcast.fm/+BtuwS673k/6491">TS</a>]
01:48:21 ◼ ► think that's true they don't see the need but I also think they're wrong [<a href="https://overcast.fm/+BtuwS673k/6501">TS</a>]
01:48:25 ◼ ► right so I think they evade they feel that if you have an iPhone this first [<a href="https://overcast.fm/+BtuwS673k/6505">TS</a>]
01:48:32 ◼ ► batch of of watched users will be people that have an iPhone that one more iPhone [<a href="https://overcast.fm/+BtuwS673k/6512">TS</a>]
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01:49:09 ◼ ► going uphill against this this sort of pressure it's more money and it's [<a href="https://overcast.fm/+BtuwS673k/6549">TS</a>]
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01:49:48 ◼ ► through a typical day in the life of an apple watch and it was good in a lot of [<a href="https://overcast.fm/+BtuwS673k/6588">TS</a>]
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01:53:32 ◼ ► to read too much into it because I really have no idea behind the scenes [<a href="https://overcast.fm/+BtuwS673k/6812">TS</a>]
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01:54:03 ◼ ► Apple about it maybe he helped you know for all I know he was right there and [<a href="https://overcast.fm/+BtuwS673k/6843">TS</a>]
01:54:08 ◼ ► stayed directed everything about the watch thing even though he wasn't doing [<a href="https://overcast.fm/+BtuwS673k/6848">TS</a>]
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01:54:28 ◼ ► what it is and explain it in in sort of enough detail but not too much to kind [<a href="https://overcast.fm/+BtuwS673k/6868">TS</a>]
01:54:35 ◼ ► of get the point across quite a bit special and be it want to use it right [<a href="https://overcast.fm/+BtuwS673k/6875">TS</a>]
01:54:39 ◼ ► yeah and that that I think was missing from the the watch I have had this [<a href="https://overcast.fm/+BtuwS673k/6879">TS</a>]
01:54:43 ◼ ► theory off-loaded here I was gonna write about it offloaded here for first time [<a href="https://overcast.fm/+BtuwS673k/6883">TS</a>]
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01:54:59 ◼ ► phone during the day and then gonna get to watch put it on and then measure how [<a href="https://overcast.fm/+BtuwS673k/6899">TS</a>]
01:55:04 ◼ ► much time to look at the phone after that and then see what the differential [<a href="https://overcast.fm/+BtuwS673k/6904">TS</a>]
01:55:07 ◼ ► is I think there will be an interesting metric to look at but beyond that so [<a href="https://overcast.fm/+BtuwS673k/6907">TS</a>]
01:55:12 ◼ ► that's the initial thing Mike Geary is that they have another strong use case [<a href="https://overcast.fm/+BtuwS673k/6912">TS</a>]
01:55:17 ◼ ► for this but it depends on third party by then and time so they can't talk [<a href="https://overcast.fm/+BtuwS673k/6917">TS</a>]
01:55:26 ◼ ► about it yet and that use case is that the Apple watch becomes a 20 the tubule [<a href="https://overcast.fm/+BtuwS673k/6926">TS</a>]
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01:55:47 ◼ ► security unlocking then you get in your car and your watch tells your car your [<a href="https://overcast.fm/+BtuwS673k/6947">TS</a>]
01:55:56 ◼ ► you wanna listen to this music in this is you in the car so you can adjust your [<a href="https://overcast.fm/+BtuwS673k/6956">TS</a>]
01:55:59 ◼ ► seats or whatever the case may be to you and it loads up your navigation for your [<a href="https://overcast.fm/+BtuwS673k/6959">TS</a>]
01:56:05 ◼ ► morning drive on your Apple maps because it knows this the time you go to work or [<a href="https://overcast.fm/+BtuwS673k/6965">TS</a>]
01:56:10 ◼ ► you go to school or whatever the case may be [<a href="https://overcast.fm/+BtuwS673k/6970">TS</a>]
01:56:12 ◼ ► you you drive you stop at a gas station you get out he walked in your paper [<a href="https://overcast.fm/+BtuwS673k/6972">TS</a>]
01:56:17 ◼ ► coffee with your Apple watch you walk out you get into your car you drive to [<a href="https://overcast.fm/+BtuwS673k/6977">TS</a>]
01:56:22 ◼ ► school to get out you walk in you hand in your homework by tapping out watch a [<a href="https://overcast.fm/+BtuwS673k/6982">TS</a>]
01:56:27 ◼ ► couple times to transmit your homework to your teacher you sit down you cheat [<a href="https://overcast.fm/+BtuwS673k/6987">TS</a>]
01:56:31 ◼ ► on your test Apple watch you don't you give it the Jets right leg but this [<a href="https://overcast.fm/+BtuwS673k/6991">TS</a>]
01:56:37 ◼ ► these these lubricants will add up to once again as a time-saving theme but [<a href="https://overcast.fm/+BtuwS673k/6997">TS</a>]
01:56:43 ◼ ► they sort of allow you to kind of do this in the model for this is the Magic [<a href="https://overcast.fm/+BtuwS673k/7003">TS</a>]
01:56:47 ◼ ► Band rate at the Disneyland or Disney World where they have this band that has [<a href="https://overcast.fm/+BtuwS673k/7007">TS</a>]
01:56:52 ◼ ► NFC Bluetooth in it and it's your while and and it's your ticket to the park and [<a href="https://overcast.fm/+BtuwS673k/7012">TS</a>]
01:56:57 ◼ ► that you're fast pass allows you to jump the line and it's your your signal that [<a href="https://overcast.fm/+BtuwS673k/7017">TS</a>]
01:57:02 ◼ ► tells a cast member that you're nearby I can come up with a personalized offer [<a href="https://overcast.fm/+BtuwS673k/7022">TS</a>]
01:57:07 ◼ ► like oh hi Matthew would you like to meet cinderella she's right over here [<a href="https://overcast.fm/+BtuwS673k/7027">TS</a>]
01:57:10 ◼ ► you know all of that stuff and I think that there's a lot of [<a href="https://overcast.fm/+BtuwS673k/7030">TS</a>]
01:57:13 ◼ ► dear involved in that but there's also a lot of possibility and I think that that [<a href="https://overcast.fm/+BtuwS673k/7033">TS</a>]
01:57:18 ◼ ► maybe is there long game here but they can't talk about it yet because they [<a href="https://overcast.fm/+BtuwS673k/7038">TS</a>]
01:57:21 ◼ ► have to have the buy in from the car manufacturers in from the west and from [<a href="https://overcast.fm/+BtuwS673k/7041">TS</a>]
01:57:25 ◼ ► the you know etcetera etcetera etcetera [<a href="https://overcast.fm/+BtuwS673k/7045">TS</a>]
01:57:27 ◼ ► yeah I agree with that i think that calling it [<a href="https://overcast.fm/+BtuwS673k/7047">TS</a>]
01:57:35 ◼ ► social lubricant our life lubricant I got a refined it is I think that that's [<a href="https://overcast.fm/+BtuwS673k/7055">TS</a>]
01:57:43 ◼ ► the scenario I also think that maybe more than time saved what they're trying [<a href="https://overcast.fm/+BtuwS673k/7063">TS</a>]
01:57:50 ◼ ► to pitch it as in this to me it's you know it's very it's not any different [<a href="https://overcast.fm/+BtuwS673k/7070">TS</a>]
01:57:54 ◼ ► than any other SmartWatch in terms of the mission statement which is to me a [<a href="https://overcast.fm/+BtuwS673k/7074">TS</a>]
01:57:58 ◼ ► tension saved that it takes less of your attention to glance at your watch than [<a href="https://overcast.fm/+BtuwS673k/7078">TS</a>]
01:58:05 ◼ ► Jony ive had an interesting quote in the Financial Times interview or feature [<a href="https://overcast.fm/+BtuwS673k/7085">TS</a>]
01:58:12 ◼ ► that he died came out a week ago where he said something about with the [<a href="https://overcast.fm/+BtuwS673k/7092">TS</a>]
01:58:15 ◼ ► traditional watch that he'd noticed that many times he glanced at his wrists to [<a href="https://overcast.fm/+BtuwS673k/7095">TS</a>]
01:58:21 ◼ ► check the time and then realized that he hadn't even really notice the time and [<a href="https://overcast.fm/+BtuwS673k/7101">TS</a>]
01:58:27 ◼ ► had you have to look twice the first time he paid a little attention that it [<a href="https://overcast.fm/+BtuwS673k/7107">TS</a>]
01:58:32 ◼ ► doesn't even register that that's how lightweight a watch can be that you can [<a href="https://overcast.fm/+BtuwS673k/7112">TS</a>]
01:58:38 ◼ ► almost paid not enough attention and have to check twice and that that's [<a href="https://overcast.fm/+BtuwS673k/7118">TS</a>]
01:58:43 ◼ ► interesting and I do think that's sort of where they're going but on the other [<a href="https://overcast.fm/+BtuwS673k/7123">TS</a>]
01:58:47 ◼ ► hand that pitches no different than the pitch friend right where or pebble or [<a href="https://overcast.fm/+BtuwS673k/7127">TS</a>]
01:58:51 ◼ ► friend yeah right right and the only it's our thing and so we're gonna make [<a href="https://overcast.fm/+BtuwS673k/7131">TS</a>]
01:58:58 ◼ ► it then there ya you know the communication angle is awful deed [<a href="https://overcast.fm/+BtuwS673k/7138">TS</a>]
01:59:05 ◼ ► sending a doodle sending a heartbeat sending the tap is that you know nobody [<a href="https://overcast.fm/+BtuwS673k/7145">TS</a>]
01:59:10 ◼ ► else has anything like that and it very intimate and personal notification thing [<a href="https://overcast.fm/+BtuwS673k/7150">TS</a>]
01:59:15 ◼ ► is like the obvious feature that everybody is thought of right right I [<a href="https://overcast.fm/+BtuwS673k/7155">TS</a>]
01:59:21 ◼ ► agree so and the reason just a very fact that we're having to dissect this makes [<a href="https://overcast.fm/+BtuwS673k/7161">TS</a>]
01:59:26 ◼ ► me think that maybe they didn't communicate these things is clearly a [<a href="https://overcast.fm/+BtuwS673k/7166">TS</a>]
01:59:28 ◼ ► good one of the things they showed and I know that they've said this and people [<a href="https://overcast.fm/+BtuwS673k/7168">TS</a>]
01:59:33 ◼ ► knows that so for example someone sends you a text and it will show up on your [<a href="https://overcast.fm/+BtuwS673k/7173">TS</a>]
01:59:37 ◼ ► watch and you can respond either by getting three ways they respond and [<a href="https://overcast.fm/+BtuwS673k/7177">TS</a>]
01:59:45 ◼ ► it'll try to give you a couple of gases in a button you know an example being [<a href="https://overcast.fm/+BtuwS673k/7185">TS</a>]
01:59:50 ◼ ► the supermarket and i can text my wife the shopping list just says butter and I [<a href="https://overcast.fm/+BtuwS673k/7190">TS</a>]
01:59:59 ◼ ► could say salted or unsalted butter and then its allies gonna parts that she [<a href="https://overcast.fm/+BtuwS673k/7199">TS</a>]
02:00:05 ◼ ► buttons that say salted unsalted not sure which is call obviously it does not [<a href="https://overcast.fm/+BtuwS673k/7205">TS</a>]
02:00:13 ◼ ► cover every scenario you know you can use the microphone to either send a [<a href="https://overcast.fm/+BtuwS673k/7213">TS</a>]
02:00:17 ◼ ► recording of audio or to have the dictations you know dictate what you say [<a href="https://overcast.fm/+BtuwS673k/7217">TS</a>]
02:00:23 ◼ ► I could see that being useful but to me it's interesting in telling and sort of [<a href="https://overcast.fm/+BtuwS673k/7223">TS</a>]
02:00:29 ◼ ► questionable that you can't do that for email email you can only read and if you [<a href="https://overcast.fm/+BtuwS673k/7229">TS</a>]
02:00:34 ◼ ► it has to be handed off to your phone and I can kinda see why his emails are [<a href="https://overcast.fm/+BtuwS673k/7234">TS</a>]
02:00:42 ◼ ► longer and more complex you know how much dictation you know they text just [<a href="https://overcast.fm/+BtuwS673k/7242">TS</a>]
02:00:46 ◼ ► the right amount of blank implicit implicit not necessarily enforce [<a href="https://overcast.fm/+BtuwS673k/7246">TS</a>]
02:00:52 ◼ ► I gotta know I'm not even sure what the largest I message earlier dissenters [<a href="https://overcast.fm/+BtuwS673k/7252">TS</a>]
02:00:56 ◼ ► terms of words I don't even know if there is a limit but you know there's an [<a href="https://overcast.fm/+BtuwS673k/7256">TS</a>]
02:00:59 ◼ ► implicit idea that center to wears an email might be longer but they showed it [<a href="https://overcast.fm/+BtuwS673k/7259">TS</a>]
02:01:05 ◼ ► as shown on stage like reading an email to watch and it seems ridiculous [<a href="https://overcast.fm/+BtuwS673k/7265">TS</a>]
02:01:10 ◼ ► its yeah it does the people that I talk to you that have been using it kind of [<a href="https://overcast.fm/+BtuwS673k/7270">TS</a>]
02:01:20 ◼ ► have had on the risk they say that's actually much more readable I guess than [<a href="https://overcast.fm/+BtuwS673k/7280">TS</a>]
02:01:24 ◼ ► and my experience in person was I pulled up some some stuff that could be a nice [<a href="https://overcast.fm/+BtuwS673k/7284">TS</a>]
02:01:28 ◼ ► trip back and forth and it's definitely readable but it's tiring rate the reason [<a href="https://overcast.fm/+BtuwS673k/7288">TS</a>]
02:01:33 ◼ ► they call them glances and the reason that a lot of their stuff is based on [<a href="https://overcast.fm/+BtuwS673k/7293">TS</a>]
02:01:36 ◼ ► you flipping your watch up to look at it like I was doing a demo recording a demo [<a href="https://overcast.fm/+BtuwS673k/7296">TS</a>]
02:01:41 ◼ ► with Darrell of my coworker and we were he was filming me and I was running [<a href="https://overcast.fm/+BtuwS673k/7301">TS</a>]
02:01:45 ◼ ► through the watches pieces right for our hands on thing and I'm holding my wrist [<a href="https://overcast.fm/+BtuwS673k/7305">TS</a>]
02:01:50 ◼ ► up there and I'm thinking around but then it took like three four minutes or [<a href="https://overcast.fm/+BtuwS673k/7310">TS</a>]
02:01:53 ◼ ► whatever to record the time out by minutes and by the end of it I'm a [<a href="https://overcast.fm/+BtuwS673k/7313">TS</a>]
02:01:58 ◼ ► little out of shape but I don't think that it's just it's uncomfortable [<a href="https://overcast.fm/+BtuwS673k/7318">TS</a>]
02:02:02 ◼ ► position to hold for a long period of time if you hold your arm up and out in [<a href="https://overcast.fm/+BtuwS673k/7322">TS</a>]
02:02:06 ◼ ► front of you and position it so that you're looking at like your watch face [<a href="https://overcast.fm/+BtuwS673k/7326">TS</a>]
02:02:09 ◼ ► if you hold out for any more than maybe 30 seconds it starts to get [<a href="https://overcast.fm/+BtuwS673k/7329">TS</a>]
02:02:13 ◼ ► uncomfortable just were not sort of built to do that and I think that that's [<a href="https://overcast.fm/+BtuwS673k/7333">TS</a>]
02:02:17 ◼ ► an interesting thing I don't think where I think we may have read something a [<a href="https://overcast.fm/+BtuwS673k/7337">TS</a>]
02:02:21 ◼ ► couple hundred words long but not much longer than that I've heard from people [<a href="https://overcast.fm/+BtuwS673k/7341">TS</a>]
02:02:25 ◼ ► who are who've been to the third party lab inviting developers out for that [<a href="https://overcast.fm/+BtuwS673k/7345">TS</a>]
02:02:33 ◼ ► maybe I might be the first thing that they say is that you anything any [<a href="https://overcast.fm/+BtuwS673k/7353">TS</a>]
02:02:38 ◼ ► feature you're thinking about for a while chap should be 10 to 15 seconds or [<a href="https://overcast.fm/+BtuwS673k/7358">TS</a>]
02:02:45 ◼ ► less of time and if your idea is something that will take more than 15 [<a href="https://overcast.fm/+BtuwS673k/7365">TS</a>]
02:02:49 ◼ ► seconds it's probably not a good idea for the watch and if your idea [<a href="https://overcast.fm/+BtuwS673k/7369">TS</a>]
02:02:55 ◼ ► currently takes more than 15 seconds and you can't you know you you should try to [<a href="https://overcast.fm/+BtuwS673k/7375">TS</a>]
02:02:59 ◼ ► figure out a way to make it 10 seconds and I don't think it's so much about [<a href="https://overcast.fm/+BtuwS673k/7379">TS</a>]
02:03:03 ◼ ► partly partly at about battery life but partly it's even if the battery was a [<a href="https://overcast.fm/+BtuwS673k/7383">TS</a>]
02:03:09 ◼ ► of serious use I think that that advice will still stand for exactly the reasons [<a href="https://overcast.fm/+BtuwS673k/7389">TS</a>]
02:03:14 ◼ ► like it's just the nature of something on your wrist is ergonomically and [<a href="https://overcast.fm/+BtuwS673k/7394">TS</a>]
02:03:20 ◼ ► whatever else psychologically even is you know glances yep yep and then the [<a href="https://overcast.fm/+BtuwS673k/7400">TS</a>]
02:03:27 ◼ ► further away you get from glances the less useful it is and the less people [<a href="https://overcast.fm/+BtuwS673k/7407">TS</a>]
02:03:31 ◼ ► will want to utilize whatever a pew pew designed and I think there's gonna be a [<a href="https://overcast.fm/+BtuwS673k/7411">TS</a>]
02:03:35 ◼ ► great learning curve for that people are going to ship stuff that's obviously not [<a href="https://overcast.fm/+BtuwS673k/7415">TS</a>]
02:03:39 ◼ ► rate you know doesn't doesn't work rate did you in their hands on experience [<a href="https://overcast.fm/+BtuwS673k/7419">TS</a>]
02:03:45 ◼ ► that you had to do you get to feel the taps oh yeah I did and they're really [<a href="https://overcast.fm/+BtuwS673k/7425">TS</a>]
02:03:50 ◼ ► cool I mean the end this is glad you brought that up because this whole [<a href="https://overcast.fm/+BtuwS673k/7430">TS</a>]
02:03:54 ◼ ► tactic thing is so we're talking about because I think it's a big part of [<a href="https://overcast.fm/+BtuwS673k/7434">TS</a>]
02:03:57 ◼ ► Apple's future you know on all the devices yeah yeah we should the bed by [<a href="https://overcast.fm/+BtuwS673k/7437">TS</a>]
02:04:02 ◼ ► not talking about a book we can do it did you did you get like I felt taps in [<a href="https://overcast.fm/+BtuwS673k/7442">TS</a>]
02:04:09 ◼ ► September but they were all part of the demo loop and it was really only taps I [<a href="https://overcast.fm/+BtuwS673k/7449">TS</a>]
02:04:13 ◼ ► felt like when a text message arrived and I thought man this is really cool [<a href="https://overcast.fm/+BtuwS673k/7453">TS</a>]
02:04:17 ◼ ► it's not like you agree is not a vibration at all it's a new sensation [<a href="https://overcast.fm/+BtuwS673k/7457">TS</a>]
02:04:21 ◼ ► yeah actually it's it's haptic feedback but it's done by the use of what they [<a href="https://overcast.fm/+BtuwS673k/7461">TS</a>]
02:04:29 ◼ ► call lateral force fields which is essentially these forces that are [<a href="https://overcast.fm/+BtuwS673k/7469">TS</a>]
02:04:34 ◼ ► directed sideways at one another and I believe it's the collision of those [<a href="https://overcast.fm/+BtuwS673k/7474">TS</a>]
02:04:38 ◼ ► forces that they can shape to direct the pressure downwards towards your rest did [<a href="https://overcast.fm/+BtuwS673k/7478">TS</a>]
02:04:46 ◼ ► you did you get to demo the whole left-right thing is I was something I [<a href="https://overcast.fm/+BtuwS673k/7486">TS</a>]
02:04:50 ◼ ► know I didn't get to experience in September he did it I didn't they [<a href="https://overcast.fm/+BtuwS673k/7490">TS</a>]
02:04:54 ◼ ► repeated it again that if you're using it for walking directions it'll give you [<a href="https://overcast.fm/+BtuwS673k/7494">TS</a>]
02:04:59 ◼ ► a sense of turn right I can still can't imagine what that's like it sounds [<a href="https://overcast.fm/+BtuwS673k/7499">TS</a>]
02:05:04 ◼ ► awesome I still haven't gotten it to experience not a good question I didn't [<a href="https://overcast.fm/+BtuwS673k/7504">TS</a>]
02:05:10 ◼ ► I didn't do that I wish I had yeah I could see how they could shape it though [<a href="https://overcast.fm/+BtuwS673k/7510">TS</a>]
02:05:16 ◼ ► to go left or I just knowing just a little bit but I know about the [<a href="https://overcast.fm/+BtuwS673k/7516">TS</a>]
02:05:19 ◼ ► technology there was this I mean this goes for [<a href="https://overcast.fm/+BtuwS673k/7519">TS</a>]
02:05:23 ◼ ► the engine cause I think that the engine sure a lot of similarities between the [<a href="https://overcast.fm/+BtuwS673k/7523">TS</a>]
02:05:26 ◼ ► tactic engine in the in the watch and the vibration feedback engine that's [<a href="https://overcast.fm/+BtuwS673k/7526">TS</a>]
02:05:32 ◼ ► underneath the MacBooks touchpad they share a lot of similarities and that [<a href="https://overcast.fm/+BtuwS673k/7532">TS</a>]
02:05:38 ◼ ► everywhere centrally based on the same overall array of it the way that the [<a href="https://overcast.fm/+BtuwS673k/7538">TS</a>]
02:05:47 ◼ ► sheep in movies vibration so the trackpad and just publish something in [<a href="https://overcast.fm/+BtuwS673k/7547">TS</a>]
02:05:51 ◼ ► his last night cause I have some coworkers and they didn't know what the [<a href="https://overcast.fm/+BtuwS673k/7551">TS</a>]
02:05:55 ◼ ► track it doesn't move on the MacBook at all I like there's a there's some sort [<a href="https://overcast.fm/+BtuwS673k/7555">TS</a>]
02:05:59 ◼ ► of nanometer that they say it's allowed to move but it doesn't move essentially [<a href="https://overcast.fm/+BtuwS673k/7559">TS</a>]
02:06:04 ◼ ► an enemy 200,000 the crib sheet of paper but it does it click it doesn't actually [<a href="https://overcast.fm/+BtuwS673k/7564">TS</a>]
02:06:11 ◼ ► physically move so when you press it there is a sort of pressure sensitivity [<a href="https://overcast.fm/+BtuwS673k/7571">TS</a>]
02:06:16 ◼ ► threshold that you're allowed to adjust which i think is gonna have great [<a href="https://overcast.fm/+BtuwS673k/7576">TS</a>]
02:06:19 ◼ ► implications for accessibility people with you know motor skills issues [<a href="https://overcast.fm/+BtuwS673k/7579">TS</a>]
02:06:22 ◼ ► things but there's a certain pressure that you're allowed to push and once you [<a href="https://overcast.fm/+BtuwS673k/7582">TS</a>]
02:06:26 ◼ ► pass that threshold it sends the signal using this Ezell f's these lateral force [<a href="https://overcast.fm/+BtuwS673k/7586">TS</a>]
02:06:33 ◼ ► fields to to simulate that the keypad is clicked in the same thing that's using [<a href="https://overcast.fm/+BtuwS673k/7593">TS</a>]
02:06:40 ◼ ► the tactic engine is using I believe to direct the four straight down into your [<a href="https://overcast.fm/+BtuwS673k/7600">TS</a>]
02:06:44 ◼ ► rest and it certainly feels straight down a finger pushing and arrest so [<a href="https://overcast.fm/+BtuwS673k/7604">TS</a>]
02:06:50 ◼ ► hands-on with the MacBook did it feel good by clicking on it felt so good that [<a href="https://overcast.fm/+BtuwS673k/7610">TS</a>]
02:06:56 ◼ ► I an apple person actually had to tell me it didn't move really yeah I missed [<a href="https://overcast.fm/+BtuwS673k/7616">TS</a>]
02:07:01 ◼ ► that it didn't move or something I would you know there's a lot going on and I [<a href="https://overcast.fm/+BtuwS673k/7621">TS</a>]
02:07:03 ◼ ► guess I missed it and I was clicking on a call later on an apple person told me [<a href="https://overcast.fm/+BtuwS673k/7623">TS</a>]
02:07:08 ◼ ► oh no it doesn't move at all as I said it had one level of click and then with [<a href="https://overcast.fm/+BtuwS673k/7628">TS</a>]
02:07:12 ◼ ► the force touch things you push down further and then it vibrated your finger [<a href="https://overcast.fm/+BtuwS673k/7632">TS</a>]
02:07:16 ◼ ► and he felt like cooking downwards further but that says that says [<a href="https://overcast.fm/+BtuwS673k/7636">TS</a>]
02:07:21 ◼ ► everything know that you didn't even realize that yeah so in other words the [<a href="https://overcast.fm/+BtuwS673k/7641">TS</a>]
02:07:25 ◼ ► best way to put it I guess would be if the MacBook is powered off there's no [<a href="https://overcast.fm/+BtuwS673k/7645">TS</a>]
02:07:28 ◼ ► click at all you'll just part and an apple person tell me that they actually [<a href="https://overcast.fm/+BtuwS673k/7648">TS</a>]
02:07:34 ◼ ► will accept two of them side-by-side [<a href="https://overcast.fm/+BtuwS673k/7654">TS</a>]
02:07:36 ◼ ► testing and playing with them and they could like play piano on them because [<a href="https://overcast.fm/+BtuwS673k/7656">TS</a>]
02:07:40 ◼ ► they're so they did you know basically centel's pulses up and you can like you [<a href="https://overcast.fm/+BtuwS673k/7660">TS</a>]
02:07:45 ◼ ► could rotate your fingers on i'ma get the 60 the piano feel but yeah if you're [<a href="https://overcast.fm/+BtuwS673k/7665">TS</a>]
02:07:49 ◼ ► off that things not gonna buy British iconic look at all it's just a new stuff [<a href="https://overcast.fm/+BtuwS673k/7669">TS</a>]
02:07:55 ◼ ► tends to ship iOS first I mean I was still the only thing with touch I D just [<a href="https://overcast.fm/+BtuwS673k/7675">TS</a>]
02:08:02 ◼ ► the nature of today's Apple I think it's pretty telling that forced touch and the [<a href="https://overcast.fm/+BtuwS673k/7682">TS</a>]
02:08:07 ◼ ► tactic engine came to the Mac before iOS and I think the easiest prediction to [<a href="https://overcast.fm/+BtuwS673k/7687">TS</a>]
02:08:13 ◼ ► 2015 is that this year's new iPhones are gonna have forced touch and probably I [<a href="https://overcast.fm/+BtuwS673k/7693">TS</a>]
02:08:18 ◼ ► bet iPads too easily and I think the wall street journal thing that came out [<a href="https://overcast.fm/+BtuwS673k/7698">TS</a>]
02:08:24 ◼ ► like a report last night or this morning or something that said you know I funds [<a href="https://overcast.fm/+BtuwS673k/7704">TS</a>]
02:08:29 ◼ ► gonna have forced touch and obviously there is [<a href="https://overcast.fm/+BtuwS673k/7709">TS</a>]
02:08:35 ◼ ► remember too that it's two separate technologies right see a forced touch [<a href="https://overcast.fm/+BtuwS673k/7715">TS</a>]
02:08:38 ◼ ► which is the we know how hard you're pressing so we can do different things [<a href="https://overcast.fm/+BtuwS673k/7718">TS</a>]
02:08:43 ◼ ► depending on a large press then there is the defeat lateral force field [<a href="https://overcast.fm/+BtuwS673k/7723">TS</a>]
02:08:48 ◼ ► exactly exactly those haptic that haptic feedback and it would be interesting to [<a href="https://overcast.fm/+BtuwS673k/7728">TS</a>]
02:08:54 ◼ ► me if one comes to the iPhone without the other is it feels like they're [<a href="https://overcast.fm/+BtuwS673k/7734">TS</a>]
02:08:57 ◼ ► intertwined technologies right to get the force sensors around the track pad [<a href="https://overcast.fm/+BtuwS673k/7737">TS</a>]
02:09:01 ◼ ► which they determine how hard you press and then in the middle you've got that [<a href="https://overcast.fm/+BtuwS673k/7741">TS</a>]
02:09:04 ◼ ► engine which can give you the vibrations back I think it's either I think it's [<a href="https://overcast.fm/+BtuwS673k/7744">TS</a>]
02:09:09 ◼ ► both will come because how cool would it be if so great if your buttons on your [<a href="https://overcast.fm/+BtuwS673k/7749">TS</a>]
02:09:15 ◼ ► phone actually click so that seems like honestly that it seems to me like it'll [<a href="https://overcast.fm/+BtuwS673k/7755">TS</a>]
02:09:29 ◼ ► you know even more impressive than it is anywhere else because I think that'd be [<a href="https://overcast.fm/+BtuwS673k/7769">TS</a>]
02:09:33 ◼ ► so cool to have touchscreen buttons that actually click would be great I'm [<a href="https://overcast.fm/+BtuwS673k/7773">TS</a>]
02:09:38 ◼ ► waiting just thinking about it I'm waiting to to email John Chen to ask him [<a href="https://overcast.fm/+BtuwS673k/7778">TS</a>]
02:09:42 ◼ ► for his reactions that CEO blackberry I just wanna like all these years if you [<a href="https://overcast.fm/+BtuwS673k/7782">TS</a>]
02:09:49 ◼ ► like clickable keys gotta do anything about it for typing I didn't even think [<a href="https://overcast.fm/+BtuwS673k/7789">TS</a>]
02:09:55 ◼ ► about it but that would be great [<a href="https://overcast.fm/+BtuwS673k/7795">TS</a>]
02:09:58 ◼ ► the other thing they even say they're saying for the Mac is with the trackpad [<a href="https://overcast.fm/+BtuwS673k/7798">TS</a>]
02:10:03 ◼ ► is that it's pressure sensitive drawing you know in a democrat pat now take that [<a href="https://overcast.fm/+BtuwS673k/7803">TS</a>]
02:10:10 ◼ ► up how much better would it be for pressure-sensitive drawing on an iPad [<a href="https://overcast.fm/+BtuwS673k/7810">TS</a>]
02:10:17 ◼ ► really make sense to me that the pressure is registered on the device and [<a href="https://overcast.fm/+BtuwS673k/7817">TS</a>]
02:10:23 ◼ ► not through the stylist so you have a dumb stylists or your finger and a smart [<a href="https://overcast.fm/+BtuwS673k/7823">TS</a>]
02:10:29 ◼ ► pass and that which is where the pressure is registered I think any in [<a href="https://overcast.fm/+BtuwS673k/7829">TS</a>]
02:10:34 ◼ ► all previous efforts that put the pressure sensitivity in a stylist they [<a href="https://overcast.fm/+BtuwS673k/7834">TS</a>]
02:10:38 ◼ ► had to if they wanted to work on iOS obviously but i think thats the [<a href="https://overcast.fm/+BtuwS673k/7838">TS</a>]
02:10:44 ◼ ► yeah totally 100 percent and it makes an iPad instantly kind of more attractive [<a href="https://overcast.fm/+BtuwS673k/7844">TS</a>]
02:10:50 ◼ ► than say a Cintiq or something like that because you're trying you know you're [<a href="https://overcast.fm/+BtuwS673k/7850">TS</a>]
02:10:54 ◼ ► trying on this mobile device that has all these capabilities and now it has [<a href="https://overcast.fm/+BtuwS673k/7854">TS</a>]
02:10:57 ◼ ► forces pressure sensitivity as well the one thing that they would be missing at [<a href="https://overcast.fm/+BtuwS673k/7857">TS</a>]
02:11:02 ◼ ► that point which I would really love to see them fix is the latency issue right [<a href="https://overcast.fm/+BtuwS673k/7862">TS</a>]
02:11:06 ◼ ► is there still weigh their way above what the ten-minute millisecond [<a href="https://overcast.fm/+BtuwS673k/7866">TS</a>]
02:11:10 ◼ ► threshold like 30 or 40 or something or maybe even higher than what it is [<a href="https://overcast.fm/+BtuwS673k/7870">TS</a>]
02:11:14 ◼ ► exactly but below 10 second 10 milliseconds is where you sort of get [<a href="https://overcast.fm/+BtuwS673k/7874">TS</a>]
02:11:20 ◼ ► this field where it's one-to-one like your pen tip it follows repented exactly [<a href="https://overcast.fm/+BtuwS673k/7880">TS</a>]
02:11:24 ◼ ► cuz right now if you scrub on an iPad like drawing drawing falls way behind [<a href="https://overcast.fm/+BtuwS673k/7884">TS</a>]
02:11:29 ◼ ► you know the iPad stylus stepbrother and that's like an extremely messy issue and [<a href="https://overcast.fm/+BtuwS673k/7889">TS</a>]
02:11:36 ◼ ► so if they were able to fix that and give this sort of pressure sensitivity [<a href="https://overcast.fm/+BtuwS673k/7896">TS</a>]
02:11:41 ◼ ► to the screen I mean it would instantly make it the best driving surface out [<a href="https://overcast.fm/+BtuwS673k/7901">TS</a>]
02:11:47 ◼ ► there trying trying their hand and a lot of artists are already doing amazing [<a href="https://overcast.fm/+BtuwS673k/7907">TS</a>]
02:11:51 ◼ ► work drawing on iPad but it's like you said it's totally take it to another [<a href="https://overcast.fm/+BtuwS673k/7911">TS</a>]
02:11:59 ◼ ► to leave I'm not an artist only draw but I notice it whenever I have to sign my [<a href="https://overcast.fm/+BtuwS673k/7919">TS</a>]
02:12:02 ◼ ► name at an Apple store that you know sign out on a per yea it lags behind and [<a href="https://overcast.fm/+BtuwS673k/7922">TS</a>]
02:12:12 ◼ ► artists there many artists doing really really cool stuff on ipad have seen tons [<a href="https://overcast.fm/+BtuwS673k/7932">TS</a>]
02:12:15 ◼ ► of our like Apple's last ad thing featured a bunch of our creed and iPad [<a href="https://overcast.fm/+BtuwS673k/7935">TS</a>]
02:12:19 ◼ ► right and so there's obviously people to meet stuff there but there there by [<a href="https://overcast.fm/+BtuwS673k/7939">TS</a>]
02:12:23 ◼ ► passing that difficulty by training themselves and I think that just giving [<a href="https://overcast.fm/+BtuwS673k/7943">TS</a>]
02:12:27 ◼ ► them the 121 the true 121 as as we've always had put like taps in scrolling [<a href="https://overcast.fm/+BtuwS673k/7947">TS</a>]
02:12:34 ◼ ► but doing that with vigorous drawing or expressive drying would would help alot [<a href="https://overcast.fm/+BtuwS673k/7954">TS</a>]
02:12:39 ◼ ► for sure what did you think of the watches themselves like which any of the [<a href="https://overcast.fm/+BtuwS673k/7959">TS</a>]
02:12:46 ◼ ► bands stand out to you so I'll make my you don't purchase prediction now I [<a href="https://overcast.fm/+BtuwS673k/7966">TS</a>]
02:12:53 ◼ ► think I'm probably gonna end up with the black the the space black with black [<a href="https://overcast.fm/+BtuwS673k/7973">TS</a>]
02:13:02 ◼ ► rubber band think that's probably what I'm gonna end up with and not because [<a href="https://overcast.fm/+BtuwS673k/7982">TS</a>]
02:13:06 ◼ ► they don't like the links but just because they think it's I just gonna get [<a href="https://overcast.fm/+BtuwS673k/7986">TS</a>]
02:13:11 ◼ ► more data do you set of that and I mean the purchasing like link separately [<a href="https://overcast.fm/+BtuwS673k/7991">TS</a>]
02:13:15 ◼ ► later on but like the black with black links or the black with the demand is [<a href="https://overcast.fm/+BtuwS673k/7995">TS</a>]
02:13:20 ◼ ► kind of leaning towards right now what's the black with a black sports band yeah [<a href="https://overcast.fm/+BtuwS673k/8000">TS</a>]
02:13:29 ◼ ► the blacks 2600 I see you're just saying that you talk about black sport are [<a href="https://overcast.fm/+BtuwS673k/8009">TS</a>]
02:13:37 ◼ ► black aluminum right with the steel yeah no problem like aluminum is that if the [<a href="https://overcast.fm/+BtuwS673k/8017">TS</a>]
02:13:43 ◼ ► steel only comes with the steel link so be either one of those two things [<a href="https://overcast.fm/+BtuwS673k/8023">TS</a>]
02:13:49 ◼ ► like it does seem to be an all out of control that it looks like the black [<a href="https://overcast.fm/+BtuwS673k/8029">TS</a>]
02:13:59 ◼ ► bracelet darker than what they showed in September website but I don't know that [<a href="https://overcast.fm/+BtuwS673k/8039">TS</a>]
02:14:09 ◼ ► that's a different product photography or a family changed the material right [<a href="https://overcast.fm/+BtuwS673k/8049">TS</a>]
02:14:16 ◼ ► right yeah I just saying I mean I think they could have they could have [<a href="https://overcast.fm/+BtuwS673k/8056">TS</a>]
02:14:21 ◼ ► definitely enhance it may be to make it bigger differential it's possible for [<a href="https://overcast.fm/+BtuwS673k/8061">TS</a>]
02:14:25 ◼ ► sure but I think that the black the black of the black steel is probably the [<a href="https://overcast.fm/+BtuwS673k/8065">TS</a>]
02:14:28 ◼ ► most insanely attractive to me but in person the black one looks gorgeous I [<a href="https://overcast.fm/+BtuwS673k/8068">TS</a>]
02:14:34 ◼ ► mean it highly it's like a chrome [<a href="https://overcast.fm/+BtuwS673k/8074">TS</a>]
02:14:36 ◼ ► but it's very very very pretty I think they did a great job of that in the [<a href="https://overcast.fm/+BtuwS673k/8076">TS</a>]
02:14:40 ◼ ► black steel links the cysts its bc it's a very manly design obviously 901 a [<a href="https://overcast.fm/+BtuwS673k/8080">TS</a>]
02:14:46 ◼ ► project you know and love it but it seems to me like it's aimed at the [<a href="https://overcast.fm/+BtuwS673k/8086">TS</a>]
02:14:51 ◼ ► middle market but almost all of them had an attractive disingenuous [<a href="https://overcast.fm/+BtuwS673k/8091">TS</a>]
02:14:56 ◼ ► attractiveness the aluminum parts the aluminum ones do look very utilitarian [<a href="https://overcast.fm/+BtuwS673k/8096">TS</a>]
02:15:01 ◼ ► next to the other stuff like almost everything else looks very classy very [<a href="https://overcast.fm/+BtuwS673k/8101">TS</a>]
02:15:06 ◼ ► polished and refined and the aluminum ones are aluminum you know and it's just [<a href="https://overcast.fm/+BtuwS673k/8106">TS</a>]
02:15:12 ◼ ► a different they remember to the aluminum one of the only ones that don't [<a href="https://overcast.fm/+BtuwS673k/8112">TS</a>]
02:15:14 ◼ ► have a color crown like the end of the crown is just bull nosed into aluminum [<a href="https://overcast.fm/+BtuwS673k/8114">TS</a>]
02:15:20 ◼ ► so if there's definitely a feeling of like a this is a tool for the other [<a href="https://overcast.fm/+BtuwS673k/8120">TS</a>]
02:15:26 ◼ ► things are maybe a little bit more [<a href="https://overcast.fm/+BtuwS673k/8126">TS</a>]
02:15:36 ◼ ► everybody John here sorry about this but the next minute or two of the audio this [<a href="https://overcast.fm/+BtuwS673k/8136">TS</a>]
02:15:41 ◼ ► episode is garbled like to offer digital artifacts something from a low red [<a href="https://overcast.fm/+BtuwS673k/8141">TS</a>]
02:15:49 ◼ ► horror movie or something we're not sure what happened nothing we can do about it [<a href="https://overcast.fm/+BtuwS673k/8149">TS</a>]
02:15:53 ◼ ► seemed to better to keep it for the content to cut the whole thing and have [<a href="https://overcast.fm/+BtuwS673k/8153">TS</a>]
02:15:58 ◼ ► the show be a bit disjointed but I figured we do an insert here just to let [<a href="https://overcast.fm/+BtuwS673k/8158">TS</a>]
02:16:03 ◼ ► you know that it's not like you got a bad copy of the file or something like [<a href="https://overcast.fm/+BtuwS673k/8163">TS</a>]
02:16:06 ◼ ► that is a known issue last about it too will do our best to make sure it doesn't [<a href="https://overcast.fm/+BtuwS673k/8166">TS</a>]
02:16:10 ◼ ► happen again sorry about that and thanks for listening I I certainly hope he'll [<a href="https://overcast.fm/+BtuwS673k/8170">TS</a>]
02:16:22 ◼ ► basically the mistake I made if they try to sell multiple band which means the [<a href="https://overcast.fm/+BtuwS673k/8182">TS</a>]
02:16:39 ◼ ► price I i should get exactly because once you assume that the band's price to [<a href="https://overcast.fm/+BtuwS673k/8199">TS</a>]
02:16:47 ◼ ► sell everything is possible I think so let's say running a forty two new meter [<a href="https://overcast.fm/+BtuwS673k/8207">TS</a>]
02:16:58 ◼ ► deal and you want to get really crazy it's $999 right right [<a href="https://overcast.fm/+BtuwS673k/8218">TS</a>]
02:17:09 ◼ ► blacks like a hundred bucks more something like 50 bucks or something [<a href="https://overcast.fm/+BtuwS673k/8229">TS</a>]
02:17:16 ◼ ► yet $9.99 and it's $50 premium for $100 premium to get space black ok so you get [<a href="https://overcast.fm/+BtuwS673k/8236">TS</a>]
02:17:24 ◼ ► the silver won the silver colored stainless steel $999 if you buy the [<a href="https://overcast.fm/+BtuwS673k/8244">TS</a>]
02:17:31 ◼ ► sport model its $600 and the link bracelet is only 450 so it would only I [<a href="https://overcast.fm/+BtuwS673k/8251">TS</a>]
02:17:43 ◼ ► so I guess you'd pay $50 more than I guess it's just it all works out so if [<a href="https://overcast.fm/+BtuwS673k/8263">TS</a>]
02:17:49 ◼ ► you buy I was thinking that you would save 50 bucks but no its I was getting [<a href="https://overcast.fm/+BtuwS673k/8269">TS</a>]
02:17:52 ◼ ► confused between thirty eight millimeter and 48 42 million prices so now it's [<a href="https://overcast.fm/+BtuwS673k/8272">TS</a>]
02:17:57 ◼ ► exactly the same so you don't pay any penalty if you buy the one comes with [<a href="https://overcast.fm/+BtuwS673k/8277">TS</a>]
02:18:01 ◼ ► the rubber band and buy a link bracelet you pay the exact same amount as if you [<a href="https://overcast.fm/+BtuwS673k/8281">TS</a>]
02:18:04 ◼ ► buy them the link bracelet and by $50 rubber band gets it while I remember to [<a href="https://overcast.fm/+BtuwS673k/8284">TS</a>]
02:18:13 ◼ ► though that you've got a medal mismatch their Louie Mantia mean a nice charge of [<a href="https://overcast.fm/+BtuwS673k/8293">TS</a>]
02:18:17 ◼ ► stuff that quote matches and to quote and stuff that doesn't in other words [<a href="https://overcast.fm/+BtuwS673k/8297">TS</a>]
02:18:22 ◼ ► the pin is a different model than the key seeing or the buckle is a different [<a href="https://overcast.fm/+BtuwS673k/8302">TS</a>]
02:18:26 ◼ ► metal in the casing or even the links or departmental in the casing so those [<a href="https://overcast.fm/+BtuwS673k/8306">TS</a>]
02:18:30 ◼ ► won't match rights because it's only steel and black steel in the link [<a href="https://overcast.fm/+BtuwS673k/8310">TS</a>]
02:18:35 ◼ ► bracelets so those won't match the teasing finish on the aluminum so if you [<a href="https://overcast.fm/+BtuwS673k/8315">TS</a>]
02:18:42 ◼ ► don't mind a metal mismatch then you're golden you can do that and will cost you [<a href="https://overcast.fm/+BtuwS673k/8322">TS</a>]
02:18:46 ◼ ► any extra but it will miss it won't match will match exactly the medals yeah [<a href="https://overcast.fm/+BtuwS673k/8326">TS</a>]
02:18:52 ◼ ► I don't think that matters much I think anybody does it's not gonna look bad per [<a href="https://overcast.fm/+BtuwS673k/8332">TS</a>]
02:18:56 ◼ ► se because it actually is slightly different than this deal anyway because [<a href="https://overcast.fm/+BtuwS673k/8336">TS</a>]
02:19:01 ◼ ► the case is highly polished and the bracelet is not the marina is sort of [<a href="https://overcast.fm/+BtuwS673k/8341">TS</a>]
02:19:07 ◼ ► brushed which actually makes sense because it would you know the brace it's [<a href="https://overcast.fm/+BtuwS673k/8347">TS</a>]
02:19:11 ◼ ► going to take more scratches then they would scar and stuff you know you see [<a href="https://overcast.fm/+BtuwS673k/8351">TS</a>]
02:19:16 ◼ ► that a lot on on traditional watch bracelet band you know some of them are [<a href="https://overcast.fm/+BtuwS673k/8356">TS</a>]
02:19:20 ◼ ► polish but that's more like when you get like a platinum gold or something like [<a href="https://overcast.fm/+BtuwS673k/8360">TS</a>]
02:19:23 ◼ ► that if its stainless it's often not polished yeah and on the physical nature [<a href="https://overcast.fm/+BtuwS673k/8363">TS</a>]
02:19:28 ◼ ► of the watches what we're talking about the bands in the casings just for [<a href="https://overcast.fm/+BtuwS673k/8368">TS</a>]
02:19:32 ◼ ► listeners if that haven't had the chance to to feel these things they're a lot [<a href="https://overcast.fm/+BtuwS673k/8372">TS</a>]
02:19:36 ◼ ► better than they look both the bands and the casing and this goes for all the [<a href="https://overcast.fm/+BtuwS673k/8376">TS</a>]
02:19:41 ◼ ► bands I all of them are a lot sooner in person with wise to you know I twice I [<a href="https://overcast.fm/+BtuwS673k/8381">TS</a>]
02:19:46 ◼ ► should say then it then it looks like in these images these images make them look [<a href="https://overcast.fm/+BtuwS673k/8386">TS</a>]
02:19:51 ◼ ► like the camera adds 10 pounds in 10 pounds to all of these casings and bands [<a href="https://overcast.fm/+BtuwS673k/8391">TS</a>]
02:19:57 ◼ ► now image of the 42 millimeters stainless steel with the link bracelet [<a href="https://overcast.fm/+BtuwS673k/8397">TS</a>]
02:20:01 ◼ ► and that link bracelet looks fat and it's not it's actually surprisingly fin [<a href="https://overcast.fm/+BtuwS673k/8401">TS</a>]
02:20:06 ◼ ► ya and in singles for the casing still yeah so I don't I should have predicted [<a href="https://overcast.fm/+BtuwS673k/8406">TS</a>]
02:20:13 ◼ ► that I think they're going to sell a ton of these bands like especially the [<a href="https://overcast.fm/+BtuwS673k/8413">TS</a>]
02:20:17 ◼ ► Milanese loop is only like 150 bucks understood what I was surprised by yeah [<a href="https://overcast.fm/+BtuwS673k/8417">TS</a>]
02:20:23 ◼ ► I think that that's almost like a no-brainer like I think people may be [<a href="https://overcast.fm/+BtuwS673k/8423">TS</a>]
02:20:26 ◼ ► hesitant to buy the link bracelet since it's especially you say you will be able [<a href="https://overcast.fm/+BtuwS673k/8426">TS</a>]
02:20:33 ◼ ► to just buy the sport watch and get the link bracelet but I think people who are [<a href="https://overcast.fm/+BtuwS673k/8433">TS</a>]
02:20:37 ◼ ► price sensitive enough to want to go that way are going to want to spend more [<a href="https://overcast.fm/+BtuwS673k/8437">TS</a>]
02:20:42 ◼ ► on the link bracelet than the watch itself costs I think you know I just [<a href="https://overcast.fm/+BtuwS673k/8442">TS</a>]
02:20:46 ◼ ► don't think that's gonna come up much I'm sure you know some people will do it [<a href="https://overcast.fm/+BtuwS673k/8446">TS</a>]
02:20:50 ◼ ► but I think it's it's not even worth worrying about in terms of me know [<a href="https://overcast.fm/+BtuwS673k/8450">TS</a>]
02:20:53 ◼ ► should output should Apple of strategic you know done something to try to [<a href="https://overcast.fm/+BtuwS673k/8453">TS</a>]
02:20:56 ◼ ► prevent yeah I think you're right and look at the Milanese I've noticed [<a href="https://overcast.fm/+BtuwS673k/8456">TS</a>]
02:21:03 ◼ ► actually a lot of people from Apple wearing those pretty popular and the [<a href="https://overcast.fm/+BtuwS673k/8463">TS</a>]
02:21:07 ◼ ► ease with which it goes on and off and the planet kind of classiness of it [<a href="https://overcast.fm/+BtuwS673k/8467">TS</a>]
02:21:12 ◼ ► could be the dress band of choice for a lot of these people that buy like a [<a href="https://overcast.fm/+BtuwS673k/8472">TS</a>]
02:21:16 ◼ ► sport or even a steal with the sport band you know cuz it costs it could be [<a href="https://overcast.fm/+BtuwS673k/8476">TS</a>]
02:21:22 ◼ ► the dress bandage choice for the masses and I think that it's it definitely has [<a href="https://overcast.fm/+BtuwS673k/8482">TS</a>]
02:21:26 ◼ ► maybe a more high fashion appeal because of the Milanese bracelet on natural [<a href="https://overcast.fm/+BtuwS673k/8486">TS</a>]
02:21:32 ◼ ► watch fanatic you probably never even knew the name even if the casing or [<a href="https://overcast.fm/+BtuwS673k/8492">TS</a>]
02:21:36 ◼ ► whatever but it's obviously a very classic bracelets been around a lot of [<a href="https://overcast.fm/+BtuwS673k/8496">TS</a>]
02:21:40 ◼ ► years but i just think that it may actually have a nice dressy shiny metal [<a href="https://overcast.fm/+BtuwS673k/8500">TS</a>]
02:21:44 ◼ ► feel for people that don't want to spend the $450 for the steel bracelet I think [<a href="https://overcast.fm/+BtuwS673k/8504">TS</a>]
02:21:51 ◼ ► that's actually gonna be a popular dress one yeah and if you're the sort of [<a href="https://overcast.fm/+BtuwS673k/8511">TS</a>]
02:21:54 ◼ ► person who's fussy about having something sized perfectly and I am I [<a href="https://overcast.fm/+BtuwS673k/8514">TS</a>]
02:21:58 ◼ ► gonna you know my life I've always watches and there's been a lot of times [<a href="https://overcast.fm/+BtuwS673k/8518">TS</a>]
02:22:03 ◼ ► and found that there are like two holes in like with a classic buckle and one [<a href="https://overcast.fm/+BtuwS673k/8523">TS</a>]
02:22:08 ◼ ► too little too tight and the other one's a little too loose and I've always [<a href="https://overcast.fm/+BtuwS673k/8528">TS</a>]
02:22:11 ◼ ► regret that there you know they whoever designed the watch band that strap [<a href="https://overcast.fm/+BtuwS673k/8531">TS</a>]
02:22:17 ◼ ► hadn't moved the holes like half a click [<a href="https://overcast.fm/+BtuwS673k/8537">TS</a>]
02:22:21 ◼ ► you know up or down the Milanese loop and doesn't have that problem because [<a href="https://overcast.fm/+BtuwS673k/8541">TS</a>]
02:22:26 ◼ ► it's it's you can't rise it to exactly you know once one size fits all so [<a href="https://overcast.fm/+BtuwS673k/8546">TS</a>]
02:22:31 ◼ ► speakers just double right anybody who's fussy about that is you know gonna love [<a href="https://overcast.fm/+BtuwS673k/8551">TS</a>]
02:22:35 ◼ ► that size ability I think the other thing I guess I wanted to talk about is [<a href="https://overcast.fm/+BtuwS673k/8555">TS</a>]
02:22:44 ◼ ► the timing of the event and I know there are a lot of questions going in like [<a href="https://overcast.fm/+BtuwS673k/8564">TS</a>]
02:22:48 ◼ ► what they've been saying April but then why are they holding this event on March [<a href="https://overcast.fm/+BtuwS673k/8568">TS</a>]
02:22:51 ◼ ► night and the answer is I don't hope he even after the event right leg I not [<a href="https://overcast.fm/+BtuwS673k/8571">TS</a>]
02:22:59 ◼ ► quite sure so the timing is they had this event on March 9th the next date is [<a href="https://overcast.fm/+BtuwS673k/8579">TS</a>]
02:23:06 ◼ ► April 10th which is when they're going to start taking pre-orders and when [<a href="https://overcast.fm/+BtuwS673k/8586">TS</a>]
02:23:11 ◼ ► they're going to have watches in Apple stores to look at and then the next date [<a href="https://overcast.fm/+BtuwS673k/8591">TS</a>]
02:23:18 ◼ ► is April 24th which is when they're gonna start shipping and selling my yet [<a href="https://overcast.fm/+BtuwS673k/8598">TS</a>]
02:23:24 ◼ ► but does the day so why hold the event what seven weeks in advance of a month [<a href="https://overcast.fm/+BtuwS673k/8604">TS</a>]
02:23:32 ◼ ► in advance of pre-orders and 123456 weeks before it ships I don't get it i [<a href="https://overcast.fm/+BtuwS673k/8612">TS</a>]
02:23:45 ◼ ► dont either and I mean my minds of my mentally blank on this issue so the only [<a href="https://overcast.fm/+BtuwS673k/8625">TS</a>]
02:23:52 ◼ ► thing I can I can spit ball on this to use your phrase is that they might be [<a href="https://overcast.fm/+BtuwS673k/8632">TS</a>]
02:23:58 ◼ ► trying to give reviewers a bigger window as far as I know review units were [<a href="https://overcast.fm/+BtuwS673k/8638">TS</a>]
02:24:07 ◼ ► issued for these watches yet but I mean I certainly don't have one really say [<a href="https://overcast.fm/+BtuwS673k/8647">TS</a>]
02:24:11 ◼ ► that although if it did happen I would probably say the same thing [<a href="https://overcast.fm/+BtuwS673k/8651">TS</a>]
02:24:14 ◼ ► but well you wouldn't you say nothing know that's right you're right I would [<a href="https://overcast.fm/+BtuwS673k/8654">TS</a>]
02:24:18 ◼ ► say don't think so I i dont have one so but it would seem to me that maybe they [<a href="https://overcast.fm/+BtuwS673k/8658">TS</a>]
02:24:23 ◼ ► want to give people more time with them because they feel that they have more [<a href="https://overcast.fm/+BtuwS673k/8663">TS</a>]
02:24:26 ◼ ► time but that's literally bill and then I'm speaking not as a person who I'm not [<a href="https://overcast.fm/+BtuwS673k/8666">TS</a>]
02:24:29 ◼ ► assuming the number again everybody you never do I've only ever gotten one [<a href="https://overcast.fm/+BtuwS673k/8669">TS</a>]
02:24:33 ◼ ► review thing I think it was probably an accident [<a href="https://overcast.fm/+BtuwS673k/8673">TS</a>]
02:24:35 ◼ ► probably included on a list but I just get interested party like anybody else [<a href="https://overcast.fm/+BtuwS673k/8675">TS</a>]
02:24:42 ◼ ► thinking what if you want to give people more time to live with these things [<a href="https://overcast.fm/+BtuwS673k/8682">TS</a>]
02:24:46 ◼ ► before they write a review of them rather than the traditional one-week [<a href="https://overcast.fm/+BtuwS673k/8686">TS</a>]
02:24:50 ◼ ► window and I know they like to keep that window type of look at the distance [<a href="https://overcast.fm/+BtuwS673k/8690">TS</a>]
02:24:53 ◼ ► between say the pre-order and the sale that's a lot of time you know so yeah I [<a href="https://overcast.fm/+BtuwS673k/8693">TS</a>]
02:24:59 ◼ ► don't know it might be different because like hey reviewing a new phone you know [<a href="https://overcast.fm/+BtuwS673k/8699">TS</a>]
02:25:04 ◼ ► what an iPhone does you for six years you don't need more than eight days to [<a href="https://overcast.fm/+BtuwS673k/8704">TS</a>]
02:25:09 ◼ ► review it because all you're really reviewing is what's new with like this [<a href="https://overcast.fm/+BtuwS673k/8709">TS</a>]
02:25:14 ◼ ► year was it bigger touch I D or R papal pay and you know how good is the new [<a href="https://overcast.fm/+BtuwS673k/8714">TS</a>]
02:25:22 ◼ ► you know you can do that and we can maybe like you're right maybe like this [<a href="https://overcast.fm/+BtuwS673k/8722">TS</a>]
02:25:25 ◼ ► all-new platform you know a new way to get through your day of interacting with [<a href="https://overcast.fm/+BtuwS673k/8725">TS</a>]
02:25:30 ◼ ► your devices staying connected you might need more time I can honestly say this [<a href="https://overcast.fm/+BtuwS673k/8730">TS</a>]
02:25:33 ◼ ► is what I mean not having been at the event you know I do not have a review [<a href="https://overcast.fm/+BtuwS673k/8733">TS</a>]
02:25:39 ◼ ► unit nor have I talked to anybody at Apple about getting so you know I'm [<a href="https://overcast.fm/+BtuwS673k/8739">TS</a>]
02:25:45 ◼ ► completely in the dark as to whether anybody has one whether I'm going to get [<a href="https://overcast.fm/+BtuwS673k/8745">TS</a>]
02:25:49 ◼ ► one if I did when you know at some point I might have to shut up and stop talking [<a href="https://overcast.fm/+BtuwS673k/8749">TS</a>]
02:25:54 ◼ ► about do it's a psycho Warren canary [<a href="https://overcast.fm/+BtuwS673k/8754">TS</a>]
02:25:56 ◼ ► to take up their website and click on the NSA is it is a hit about four info I [<a href="https://overcast.fm/+BtuwS673k/8756">TS</a>]
02:26:03 ◼ ► guess I gather you can just keep listening to the talk and see if I say I [<a href="https://overcast.fm/+BtuwS673k/8763">TS</a>]
02:26:08 ◼ ► told that that I'm getting didn't know I was very very surprised if anybody has [<a href="https://overcast.fm/+BtuwS673k/8768">TS</a>]
02:26:17 ◼ ► one right now I just don't think that they would give them out six weeks in [<a href="https://overcast.fm/+BtuwS673k/8777">TS</a>]
02:26:21 ◼ ► advance it just would be so unlike them I would be surprised if maybe they give [<a href="https://overcast.fm/+BtuwS673k/8781">TS</a>]
02:26:27 ◼ ► April 10th you know two weeks in advance and get which would be a little bit more [<a href="https://overcast.fm/+BtuwS673k/8787">TS</a>]
02:26:33 ◼ ► time than they usually do but I don't know and and the other thing that's [<a href="https://overcast.fm/+BtuwS673k/8793">TS</a>]
02:26:37 ◼ ► weird about it is in my experience getting review units since 2011 every [<a href="https://overcast.fm/+BtuwS673k/8797">TS</a>]
02:26:44 ◼ ► time I've ever gotten a review unit of any product from Apple Biggs you know [<a href="https://overcast.fm/+BtuwS673k/8804">TS</a>]
02:26:50 ◼ ► flagship or minor upgrade its been given to me in person they don't just ship [<a href="https://overcast.fm/+BtuwS673k/8810">TS</a>]
02:26:59 ◼ ► them although I have heard of them shipping review unit but I don't know [<a href="https://overcast.fm/+BtuwS673k/8819">TS</a>]
02:27:03 ◼ ► that it's ever been a new cat well it's never been a new category podcasts you [<a href="https://overcast.fm/+BtuwS673k/8823">TS</a>]
02:27:07 ◼ ► know I can upgrade to something or whatever I have heard of them doing that [<a href="https://overcast.fm/+BtuwS673k/8827">TS</a>]
02:27:11 ◼ ► but I've gotten them for software products like they've sent me like a [<a href="https://overcast.fm/+BtuwS673k/8831">TS</a>]
02:27:15 ◼ ► review unit with the Yosemite public beta on it so that you know it's weird [<a href="https://overcast.fm/+BtuwS673k/8835">TS</a>]
02:27:26 ◼ ► like the object itself it's the software right and it was shipping on a totally [<a href="https://overcast.fm/+BtuwS673k/8846">TS</a>]
02:27:32 ◼ ► bog-standard you know perot it's just a funny thing that they say I think they [<a href="https://overcast.fm/+BtuwS673k/8852">TS</a>]
02:27:37 ◼ ► make a list of who they want to send them to and based on whatever criteria [<a href="https://overcast.fm/+BtuwS673k/8857">TS</a>]
02:27:41 ◼ ► and then I made the list but it's just funny because I was already running the [<a href="https://overcast.fm/+BtuwS673k/8861">TS</a>]
02:27:45 ◼ ► assembly Public Act book because I'm in the developer program then I know how to [<a href="https://overcast.fm/+BtuwS673k/8865">TS</a>]
02:27:49 ◼ ► do it and I know the rest but I know you know they do it for good reason that [<a href="https://overcast.fm/+BtuwS673k/8869">TS</a>]
02:27:53 ◼ ► they don't want you know typical journalists risking you know screwing up [<a href="https://overcast.fm/+BtuwS673k/8873">TS</a>]
02:28:00 ◼ ► by putting a public beta sure yeah but I i didnt no way they're just going to [<a href="https://overcast.fm/+BtuwS673k/8880">TS</a>]
02:28:05 ◼ ► ship me this but if they hadn't given them now there's a chance I get I will [<a href="https://overcast.fm/+BtuwS673k/8885">TS</a>]
02:28:09 ◼ ► not there's no way I'm going to be able to fly before April 24th so if you know [<a href="https://overcast.fm/+BtuwS673k/8889">TS</a>]
02:28:15 ◼ ► if they're our review unit I don't have to put that on the day going to have [<a href="https://overcast.fm/+BtuwS673k/8895">TS</a>]
02:28:19 ◼ ► another event so I don't think there would be any reason to fly so maybe [<a href="https://overcast.fm/+BtuwS673k/8899">TS</a>]
02:28:22 ◼ ► they'll hold briefings New York like this sometimes too and I could do that [<a href="https://overcast.fm/+BtuwS673k/8902">TS</a>]
02:28:25 ◼ ► so I can take a train I just can't fly yeah I mean if they did it separate from [<a href="https://overcast.fm/+BtuwS673k/8905">TS</a>]
02:28:31 ◼ ► an event is normally do these things away from Eventbrite so they are added [<a href="https://overcast.fm/+BtuwS673k/8911">TS</a>]
02:28:35 ◼ ► to them rather see if they're doing it away from an event it would be a similar [<a href="https://overcast.fm/+BtuwS673k/8915">TS</a>]
02:28:39 ◼ ► thing to where they helped briefings you know in New York for whatever it was [<a href="https://overcast.fm/+BtuwS673k/8919">TS</a>]
02:28:45 ◼ ► yeah and there's a bunch of people invited to that may just be the trip to [<a href="https://overcast.fm/+BtuwS673k/8925">TS</a>]
02:28:48 ◼ ► the city from where they were or if they were in the city they came in on there [<a href="https://overcast.fm/+BtuwS673k/8928">TS</a>]
02:28:52 ◼ ► was several scheduled throughout the day so they could feasibly do that but it [<a href="https://overcast.fm/+BtuwS673k/8932">TS</a>]
02:28:58 ◼ ► would seem to me that it would limit their ability to talk to the people or [<a href="https://overcast.fm/+BtuwS673k/8938">TS</a>]
02:29:02 ◼ ► give them to the people that they wanted to cuz I'm sure the reviewers are [<a href="https://overcast.fm/+BtuwS673k/8942">TS</a>]
02:29:05 ◼ ► scattered everywhere it's not just journalists I have I would it would be [<a href="https://overcast.fm/+BtuwS673k/8945">TS</a>]
02:29:09 ◼ ► insanely shocked if they give in addition to a journalist and not to a [<a href="https://overcast.fm/+BtuwS673k/8949">TS</a>]
02:29:13 ◼ ► watchmaker Swatch reviewer great high-end fashion reviewer or watch [<a href="https://overcast.fm/+BtuwS673k/8953">TS</a>]
02:29:21 ◼ ► I could see them giving an edition model to them to evaluate from that [<a href="https://overcast.fm/+BtuwS673k/8961">TS</a>]
02:29:25 ◼ ► perspective I actually see 22 new areas where I would be surprised if they don't [<a href="https://overcast.fm/+BtuwS673k/8965">TS</a>]
02:29:30 ◼ ► I would say it's dead cert III the one I would bet money on is that they will [<a href="https://overcast.fm/+BtuwS673k/8970">TS</a>]
02:29:36 ◼ ► seed review units to fashion people like Vogue I don't know enough about the [<a href="https://overcast.fm/+BtuwS673k/8976">TS</a>]
02:29:42 ◼ ► fashionable to say who would get them you know but like Vogue dq magazines [<a href="https://overcast.fm/+BtuwS673k/8982">TS</a>]
02:29:50 ◼ ► from the fashion world but that's not this is the watchword not like the white [<a href="https://overcast.fm/+BtuwS673k/8990">TS</a>]
02:29:54 ◼ ► what you like the Ben Clymer but I think they'll probably see them to them too [<a href="https://overcast.fm/+BtuwS673k/8994">TS</a>]
02:29:59 ◼ ► but I think it's more certain that they give it to the fashion people a little [<a href="https://overcast.fm/+BtuwS673k/8999">TS</a>]
02:30:03 ◼ ► less certain that they give it to the watch people cause I feel like to watch [<a href="https://overcast.fm/+BtuwS673k/9003">TS</a>]
02:30:06 ◼ ► people are still sort of there's a sort of you know this is interesting but it's [<a href="https://overcast.fm/+BtuwS673k/9006">TS</a>]
02:30:11 ◼ ► not really a watch watch because you know it's the mechanics of a mechanical [<a href="https://overcast.fm/+BtuwS673k/9011">TS</a>]
02:30:15 ◼ ► watch that it's so big a part of the obsession and everything else is [<a href="https://overcast.fm/+BtuwS673k/9015">TS</a>]
02:30:19 ◼ ► ancillary it's really the movements and and that creation of that they were [<a href="https://overcast.fm/+BtuwS673k/9019">TS</a>]
02:30:23 ◼ ► interested but I don't know I but if I had to bet though I had been a little [<a href="https://overcast.fm/+BtuwS673k/9023">TS</a>]
02:30:27 ◼ ► bit less than a fashion people but I would bet that give it to him to cause [<a href="https://overcast.fm/+BtuwS673k/9027">TS</a>]
02:30:30 ◼ ► the one thing that is mechanical are the bands and I know just from talking to [<a href="https://overcast.fm/+BtuwS673k/9030">TS</a>]
02:30:34 ◼ ► Ben Clymer at the last event they're super super interesting to watch people [<a href="https://overcast.fm/+BtuwS673k/9034">TS</a>]
02:30:38 ◼ ► because they've really you know in a lot of ways like the modern buckle and the [<a href="https://overcast.fm/+BtuwS673k/9038">TS</a>]
02:30:43 ◼ ► link bracelet they've really like shown up the watch world if the link bracelet [<a href="https://overcast.fm/+BtuwS673k/9043">TS</a>]
02:30:49 ◼ ► holds up and raise a question about that because link bracelets you know [<a href="https://overcast.fm/+BtuwS673k/9049">TS</a>]
02:30:53 ◼ ► traditionally they called stretch where if you get like an old in older Rolexes [<a href="https://overcast.fm/+BtuwS673k/9053">TS</a>]
02:30:58 ◼ ► separated by like a vintage Rolex usually the band is the bracelet is [<a href="https://overcast.fm/+BtuwS673k/9058">TS</a>]
02:31:03 ◼ ► loose it it jangles a little just because over time you know it just the [<a href="https://overcast.fm/+BtuwS673k/9063">TS</a>]
02:31:09 ◼ ► the connections between the links get stretched and the companies like Rolex [<a href="https://overcast.fm/+BtuwS673k/9069">TS</a>]
02:31:14 ◼ ► Omega you know the higher end ones have got good at that over the years and they [<a href="https://overcast.fm/+BtuwS673k/9074">TS</a>]
02:31:18 ◼ ► make bracelets that last a lot longer now Apple's brand new it so the question [<a href="https://overcast.fm/+BtuwS673k/9078">TS</a>]
02:31:23 ◼ ► as to whether the link bracelet one year later is going to still be just as tight [<a href="https://overcast.fm/+BtuwS673k/9083">TS</a>]
02:31:28 ◼ ► as it was when he bought it but engineering that went into it is insane [<a href="https://overcast.fm/+BtuwS673k/9088">TS</a>]
02:31:32 ◼ ► assuming that it is though they've they've totally shown up like the way [<a href="https://overcast.fm/+BtuwS673k/9092">TS</a>]
02:31:35 ◼ ► that you can adjust it and take links off without a special tool is [<a href="https://overcast.fm/+BtuwS673k/9095">TS</a>]
02:31:39 ◼ ► groundbreaking and clasp is way better the clasp on the Apple link bracelet is [<a href="https://overcast.fm/+BtuwS673k/9099">TS</a>]
02:31:45 ◼ ► way better than mechanically is it then [<a href="https://overcast.fm/+BtuwS673k/9105">TS</a>]
02:31:48 ◼ ► in terms of cleverness and the clasp on a Rolex so that's that's why I think [<a href="https://overcast.fm/+BtuwS673k/9108">TS</a>]
02:31:54 ◼ ► they'll probably give it to the watch people I think the watch people probably [<a href="https://overcast.fm/+BtuwS673k/9114">TS</a>]
02:31:56 ◼ ► spend more time writing about the bracelets they will the software giant I [<a href="https://overcast.fm/+BtuwS673k/9116">TS</a>]
02:32:05 ◼ ► really I it's so funny that they held this event that I I went into it [<a href="https://overcast.fm/+BtuwS673k/9125">TS</a>]
02:32:09 ◼ ► thinking that they were gonna answer just about all my questions today I i [<a href="https://overcast.fm/+BtuwS673k/9129">TS</a>]
02:32:13 ◼ ► feel it answered almost none of them really hurt least fewer than half I [<a href="https://overcast.fm/+BtuwS673k/9133">TS</a>]
02:32:18 ◼ ► still have no idea when they're going to cede reviewing and that's if they're [<a href="https://overcast.fm/+BtuwS673k/9138">TS</a>]
02:32:20 ◼ ► going to have to write they're not going to let this thing ship without having [<a href="https://overcast.fm/+BtuwS673k/9140">TS</a>]
02:32:24 ◼ ► anybody review it i mean that would step would look so the optics would look so [<a href="https://overcast.fm/+BtuwS673k/9144">TS</a>]
02:32:27 ◼ ► bad it's like when they release a movie and they do they don't the review [<a href="https://overcast.fm/+BtuwS673k/9147">TS</a>]
02:32:30 ◼ ► embargo drops the day before and yeah this is gonna be great right [<a href="https://overcast.fm/+BtuwS673k/9150">TS</a>]
02:32:35 ◼ ► yeah that would be it would it would be if they don't give review unit and I did [<a href="https://overcast.fm/+BtuwS673k/9155">TS</a>]
02:32:43 ◼ ► take myself out I don't feel entitled to one I i dont know I never know whether [<a href="https://overcast.fm/+BtuwS673k/9163">TS</a>]
02:32:47 ◼ ► I'm gonna get a review it or not I guess that I might is only based on the fact [<a href="https://overcast.fm/+BtuwS673k/9167">TS</a>]
02:32:52 ◼ ► that I've gotten review units of everything the last few years but if it [<a href="https://overcast.fm/+BtuwS673k/9172">TS</a>]
02:32:55 ◼ ► ever stopped if you know I just never got a call and you know April 10th and [<a href="https://overcast.fm/+BtuwS673k/9175">TS</a>]
02:33:00 ◼ ► 24th come and go you know I just buy one you know I did just fine you know the [<a href="https://overcast.fm/+BtuwS673k/9180">TS</a>]
02:33:05 ◼ ► years before I buy one in an evaluator but I'm gonna write about it either way [<a href="https://overcast.fm/+BtuwS673k/9185">TS</a>]
02:33:09 ◼ ► right it's just a question of when it'll the review will come out and everybody [<a href="https://overcast.fm/+BtuwS673k/9189">TS</a>]
02:33:15 ◼ ► else would like that to be true for every public everybody who wants to [<a href="https://overcast.fm/+BtuwS673k/9195">TS</a>]
02:33:17 ◼ ► review the applet is going to review it whether they have to wait to buy 1 April [<a href="https://overcast.fm/+BtuwS673k/9197">TS</a>]
02:33:20 ◼ ► 24th or not so I can't see why they wouldn't give review units if you know [<a href="https://overcast.fm/+BtuwS673k/9200">TS</a>]
02:33:26 ◼ ► when and how cold in history right so kind to me about it [<a href="https://overcast.fm/+BtuwS673k/9206">TS</a>]
02:33:32 ◼ ► the reason that the more time he makes sense is because it is a new category [<a href="https://overcast.fm/+BtuwS673k/9212">TS</a>]
02:33:35 ◼ ► you have to think about it a little differently and there if they give [<a href="https://overcast.fm/+BtuwS673k/9215">TS</a>]
02:33:39 ◼ ► people more time to think on it I think will be better off as if they did wait [<a href="https://overcast.fm/+BtuwS673k/9219">TS</a>]
02:33:44 ◼ ► just everybody bought one and then evaluated it everybody's gonna be in [<a href="https://overcast.fm/+BtuwS673k/9224">TS</a>]
02:33:47 ◼ ► this mad rush to write about it and they mean if Apple feels that you need to [<a href="https://overcast.fm/+BtuwS673k/9227">TS</a>]
02:33:55 ◼ ► to let it simmer before you start to see the value in it then they make sense for [<a href="https://overcast.fm/+BtuwS673k/9235">TS</a>]
02:33:59 ◼ ► them to give more time you're such a good point I didn't even think about [<a href="https://overcast.fm/+BtuwS673k/9239">TS</a>]
02:34:02 ◼ ► that because I'm never in a rush to be first so I was thinking so many other [<a href="https://overcast.fm/+BtuwS673k/9242">TS</a>]
02:34:06 ◼ ► people are you're right what will happen if they don't see the review that is [<a href="https://overcast.fm/+BtuwS673k/9246">TS</a>]
02:34:11 ◼ ► people will buy it like when the Apple store opens on April 24th or noon or [<a href="https://overcast.fm/+BtuwS673k/9251">TS</a>]
02:34:16 ◼ ► whatever they say they can start selling them and they're going to try to publish [<a href="https://overcast.fm/+BtuwS673k/9256">TS</a>]
02:34:21 ◼ ► it'll be a rest I'm just speaking as somebody who is it yeah we're two [<a href="https://overcast.fm/+BtuwS673k/9261">TS</a>]
02:34:24 ◼ ► different position like the instant the embargo drops like we are under pressure [<a href="https://overcast.fm/+BtuwS673k/9264">TS</a>]
02:34:32 ◼ ► the capture of initial attention you know that's that's important to a [<a href="https://overcast.fm/+BtuwS673k/9272">TS</a>]
02:34:36 ◼ ► publication right and so everybody's gonna be rushing to get that and if [<a href="https://overcast.fm/+BtuwS673k/9276">TS</a>]
02:34:41 ◼ ► there is no holds barred like no embargo everybody's just keep pushing willy [<a href="https://overcast.fm/+BtuwS673k/9281">TS</a>]
02:34:45 ◼ ► nilly they're gonna be publishing all kinds of whack a do a job reviews right [<a href="https://overcast.fm/+BtuwS673k/9285">TS</a>]
02:34:50 ◼ ► and I can I give my my writers Istra context they can register mission to [<a href="https://overcast.fm/+BtuwS673k/9290">TS</a>]
02:34:54 ◼ ► publish whatever they want on this stuff I don't like not sitting there were over [<a href="https://overcast.fm/+BtuwS673k/9294">TS</a>]
02:34:58 ◼ ► the shoulder are you done with this we gotta published when it drops usually [<a href="https://overcast.fm/+BtuwS673k/9298">TS</a>]
02:35:01 ◼ ► it's redic is like darryl usually does it review see this great job and he's [<a href="https://overcast.fm/+BtuwS673k/9301">TS</a>]
02:35:04 ◼ ► very conscientious and and takes care of business rate but my philosophy on it is [<a href="https://overcast.fm/+BtuwS673k/9304">TS</a>]
02:35:09 ◼ ► published when it's ready not when everybody else's and like last time I [<a href="https://overcast.fm/+BtuwS673k/9309">TS</a>]
02:35:13 ◼ ► post my review but the next day or something right and I totally fine with [<a href="https://overcast.fm/+BtuwS673k/9313">TS</a>]
02:35:17 ◼ ► that one percent philosophically but a lot of publications are not at all right [<a href="https://overcast.fm/+BtuwS673k/9317">TS</a>]
02:35:21 ◼ ► there like get it out now immediately I don't care what state it's in [<a href="https://overcast.fm/+BtuwS673k/9321">TS</a>]
02:35:25 ◼ ► finish it and so thoroughly can exacerbate that issue if you just let it [<a href="https://overcast.fm/+BtuwS673k/9325">TS</a>]
02:35:32 ◼ ► drop endeavor to crap out like jobs about the watch yeah baby care so [<a href="https://overcast.fm/+BtuwS673k/9332">TS</a>]
02:35:39 ◼ ► curious to see how many assume that they will seed reviewed in that it'll be [<a href="https://overcast.fm/+BtuwS673k/9339">TS</a>]
02:35:44 ◼ ► curious to see whether it's more limited than usual because they want to be [<a href="https://overcast.fm/+BtuwS673k/9344">TS</a>]
02:35:48 ◼ ► careful about who has reviews for the embargo dropping whenever there are no [<a href="https://overcast.fm/+BtuwS673k/9348">TS</a>]
02:35:52 ◼ ► dates gonna be I presume typically it's like the Tuesday or Wednesday before the [<a href="https://overcast.fm/+BtuwS673k/9352">TS</a>]
02:35:59 ◼ ► or if it'll be more like it like not more inclusive than than usual but as [<a href="https://overcast.fm/+BtuwS673k/9359">TS</a>]
02:36:04 ◼ ► inclusive as like the iPhones and iPads have been lately where they've really [<a href="https://overcast.fm/+BtuwS673k/9364">TS</a>]
02:36:08 ◼ ► cast a wider net which I think strategically is it's sort of like the [<a href="https://overcast.fm/+BtuwS673k/9368">TS</a>]
02:36:15 ◼ ► new open apple and I think it is a little bit its confidence in the [<a href="https://overcast.fm/+BtuwS673k/9375">TS</a>]
02:36:19 ◼ ► products and that they it's actually to me less risky because if they're [<a href="https://overcast.fm/+BtuwS673k/9379">TS</a>]
02:36:25 ◼ ► confident in the product and the consensus of the reviews will get it [<a href="https://overcast.fm/+BtuwS673k/9385">TS</a>]
02:36:29 ◼ ► right and one bad review won't sink it whereas to me it's dangerous to do it [<a href="https://overcast.fm/+BtuwS673k/9389">TS</a>]
02:36:34 ◼ ► like they did with the original iPhone like where there were only there only [<a href="https://overcast.fm/+BtuwS673k/9394">TS</a>]
02:36:38 ◼ ► for people who had reviewed it there was pogue mossberg Stephen we ve had one [<a href="https://overcast.fm/+BtuwS673k/9398">TS</a>]
02:36:45 ◼ ► from newsweek and I think at beg for USA today I'm not sure about it but I those [<a href="https://overcast.fm/+BtuwS673k/9405">TS</a>]
02:36:51 ◼ ► are the only four people i think who had review units for the original iPhone so [<a href="https://overcast.fm/+BtuwS673k/9411">TS</a>]
02:36:56 ◼ ► if even one of them and had a bad experience with it you know that could [<a href="https://overcast.fm/+BtuwS673k/9416">TS</a>]
02:37:00 ◼ ► have been like 25% of the reviews from you know this thing so good to me to [<a href="https://overcast.fm/+BtuwS673k/9420">TS</a>]
02:37:04 ◼ ► score goes way down right but I have seventy people doing it and you know [<a href="https://overcast.fm/+BtuwS673k/9424">TS</a>]
02:37:08 ◼ ► three of them didn't like it it's no big deal right so I don't know I'm curious [<a href="https://overcast.fm/+BtuwS673k/9428">TS</a>]
02:37:13 ◼ ► to see but it's I feel like they're so different in so many ways these days [<a href="https://overcast.fm/+BtuwS673k/9433">TS</a>]
02:37:16 ◼ ► that it's fine but it makes it harder to predict I guess we should wrap up but I [<a href="https://overcast.fm/+BtuwS673k/9436">TS</a>]
02:37:23 ◼ ► haven't even touched on his the addition of hotties yeah what do you what do you [<a href="https://overcast.fm/+BtuwS673k/9443">TS</a>]
02:37:34 ◼ ► yeah you were just 10,000 for starting right right and i think i talked myself [<a href="https://overcast.fm/+BtuwS673k/9454">TS</a>]
02:37:42 ◼ ► down from it with the rubber band because I i've still confused by this [<a href="https://overcast.fm/+BtuwS673k/9462">TS</a>]
02:37:46 ◼ ► but that it just seems to me so incongruous $10,000 watch would have [<a href="https://overcast.fm/+BtuwS673k/9466">TS</a>]
02:37:51 ◼ ► effectively the same band as the $400 yes I know that the pin is made of solid [<a href="https://overcast.fm/+BtuwS673k/9471">TS</a>]
02:37:56 ◼ ► gold but it just seems like a weird play to me that they don't they didn't do [<a href="https://overcast.fm/+BtuwS673k/9476">TS</a>]
02:38:02 ◼ ► what I thought they might do which is have a gold link bracelet and a gold [<a href="https://overcast.fm/+BtuwS673k/9482">TS</a>]
02:38:06 ◼ ► and charged form maybe they just aren't ready or maybe they couldnt text or [<a href="https://overcast.fm/+BtuwS673k/9486">TS</a>]
02:38:12 ◼ ► maybe you know maybe they're not maybe in the people who are speculating it may [<a href="https://overcast.fm/+BtuwS673k/9492">TS</a>]
02:38:15 ◼ ► be the coldest too hard to work in those shapes are true I don't know but it just [<a href="https://overcast.fm/+BtuwS673k/9495">TS</a>]
02:38:19 ◼ ► seems to me like they're leaving money on the table if anything it means that [<a href="https://overcast.fm/+BtuwS673k/9499">TS</a>]
02:38:22 ◼ ► my pricing was actually low because if they do come out with a link bracelet in [<a href="https://overcast.fm/+BtuwS673k/9502">TS</a>]
02:38:28 ◼ ► gold i think is going to 30,000 or maybe forty not sure because either they're [<a href="https://overcast.fm/+BtuwS673k/9508">TS</a>]
02:38:33 ◼ ► charging 17 for the modern buckle that modern buckle the more I look at it I [<a href="https://overcast.fm/+BtuwS673k/9513">TS</a>]
02:38:39 ◼ ► mean I know this is like the most obvious statement in the world but that [<a href="https://overcast.fm/+BtuwS673k/9519">TS</a>]
02:38:43 ◼ ► red leather with yellow gold is so clearly aimed at China and I'm sure [<a href="https://overcast.fm/+BtuwS673k/9523">TS</a>]
02:38:50 ◼ ► there might be women all over the world who it's going to get that because it's [<a href="https://overcast.fm/+BtuwS673k/9530">TS</a>]
02:38:54 ◼ ► cool looking but I mean it's like literally the colors of the Chinese flag [<a href="https://overcast.fm/+BtuwS673k/9534">TS</a>]
02:38:58 ◼ ► I mean everything you know like chinese New Year is everything is red and gold [<a href="https://overcast.fm/+BtuwS673k/9538">TS</a>]
02:39:02 ◼ ► and it's clearly aimed you had to ask me what the primary market for the addition [<a href="https://overcast.fm/+BtuwS673k/9542">TS</a>]
02:39:07 ◼ ► as its not rich people in America its rich people in China right just one [<a href="https://overcast.fm/+BtuwS673k/9547">TS</a>]
02:39:13 ◼ ► person's opinion so don't miss another grand pronouncements but I really think [<a href="https://overcast.fm/+BtuwS673k/9553">TS</a>]
02:39:17 ◼ ► that is a significant portion of addition seals will be there and I think [<a href="https://overcast.fm/+BtuwS673k/9557">TS</a>]
02:39:20 ◼ ► Apple expects them to be there because there is money in China and there is an [<a href="https://overcast.fm/+BtuwS673k/9560">TS</a>]
02:39:25 ◼ ► intense focus on status in this concept of like face of of having you know [<a href="https://overcast.fm/+BtuwS673k/9565">TS</a>]
02:39:30 ◼ ► status two possessions and through gifts and that sort of thing so I think there [<a href="https://overcast.fm/+BtuwS673k/9570">TS</a>]
02:39:34 ◼ ► is definitely going to be an enormous market for it there I don't think it's [<a href="https://overcast.fm/+BtuwS673k/9574">TS</a>]
02:39:38 ◼ ► just rich dudes in america cash off status I think it's rich rich rich [<a href="https://overcast.fm/+BtuwS673k/9578">TS</a>]
02:39:43 ◼ ► people everywhere you know and I think that that is there's gonna be a big [<a href="https://overcast.fm/+BtuwS673k/9583">TS</a>]
02:39:48 ◼ ► market for outside of the the billionaires who want to pronounce their [<a href="https://overcast.fm/+BtuwS673k/9588">TS</a>]
02:39:53 ◼ ► billionaire Denis here you know going be everywhere and it's you know it's [<a href="https://overcast.fm/+BtuwS673k/9593">TS</a>]
02:39:58 ◼ ► definitely a cultural difference to where you know here there's an offer to [<a href="https://overcast.fm/+BtuwS673k/9598">TS</a>]
02:40:05 ◼ ► sell some of the United States no doubt some everywhere but in terms of what it [<a href="https://overcast.fm/+BtuwS673k/9605">TS</a>]
02:40:09 ◼ ► says when you see somebody who's wearing [<a href="https://overcast.fm/+BtuwS673k/9609">TS</a>]
02:40:11 ◼ ► a lot of people and I'm sure you know that the tech mind an audience of this [<a href="https://overcast.fm/+BtuwS673k/9611">TS</a>]
02:40:15 ◼ ► show there's a lot of people out there listening to art speak right now we're [<a href="https://overcast.fm/+BtuwS673k/9615">TS</a>]
02:40:19 ◼ ► gonna think exactly what I'm gonna say which is let's say you're out you see [<a href="https://overcast.fm/+BtuwS673k/9619">TS</a>]
02:40:22 ◼ ► somebody in at the bar next to you and you see it [<a href="https://overcast.fm/+BtuwS673k/9622">TS</a>]
02:40:26 ◼ ► holy shit that's a gold Apple watch and your first thought is gonna be a [<a href="https://overcast.fm/+BtuwS673k/9626">TS</a>]
02:40:29 ◼ ► douchebag exactly it's not the case it's ostentatious displays of wealth have a [<a href="https://overcast.fm/+BtuwS673k/9629">TS</a>]
02:40:37 ◼ ► different cultural connotation than they do here it's like the concept of fitness [<a href="https://overcast.fm/+BtuwS673k/9637">TS</a>]
02:40:43 ◼ ► have a change like in Roman times if you were fit that meant you were a field [<a href="https://overcast.fm/+BtuwS673k/9643">TS</a>]
02:40:48 ◼ ► worker and if you were you know relatively you know corpulent or or or [<a href="https://overcast.fm/+BtuwS673k/9648">TS</a>]
02:40:53 ◼ ► full figured it as a man or woman that meant you had leisure time and you had [<a href="https://overcast.fm/+BtuwS673k/9653">TS</a>]
02:40:57 ◼ ► the wealth to help other people to your manual labor friend and you know into to [<a href="https://overcast.fm/+BtuwS673k/9657">TS</a>]
02:41:02 ◼ ► have the ability you know food itself in a luxury [<a href="https://overcast.fm/+BtuwS673k/9662">TS</a>]
02:41:06 ◼ ► totally I agree with that I thought it was I thought it was a most baffling how [<a href="https://overcast.fm/+BtuwS673k/9666">TS</a>]
02:41:14 ◼ ► little they talked about addition idea I do and I hate to say this because I [<a href="https://overcast.fm/+BtuwS673k/9674">TS</a>]
02:41:21 ◼ ► could be totally wrong this is a hundred percent speculation on my part but I [<a href="https://overcast.fm/+BtuwS673k/9681">TS</a>]
02:41:25 ◼ ► sent conflict and internal conflict in disarray among their ranks with regard [<a href="https://overcast.fm/+BtuwS673k/9685">TS</a>]
02:41:32 ◼ ► to how little they talked about it because it clearly was not cut for time [<a href="https://overcast.fm/+BtuwS673k/9692">TS</a>]
02:41:36 ◼ ► the event was only 88 minutes long and two hours is the limit on an Apple event [<a href="https://overcast.fm/+BtuwS673k/9696">TS</a>]
02:41:41 ◼ ► i mean you know if they wanted to go more into it they could buy know that [<a href="https://overcast.fm/+BtuwS673k/9701">TS</a>]
02:41:44 ◼ ► internally they shoot for two hours or less and like the September event [<a href="https://overcast.fm/+BtuwS673k/9704">TS</a>]
02:41:48 ◼ ► clocked in at exactly two hours and that was you know they clipped stuff it was [<a href="https://overcast.fm/+BtuwS673k/9708">TS</a>]
02:41:52 ◼ ► very very very clipped in terms of you know we have to do that we have to do [<a href="https://overcast.fm/+BtuwS673k/9712">TS</a>]
02:41:57 ◼ ► three things these new phones Apple pay and the watch and we gotta squeeze you [<a href="https://overcast.fm/+BtuwS673k/9717">TS</a>]
02:42:01 ◼ ► to in at the end it was hard and they touch figures at the end but they could [<a href="https://overcast.fm/+BtuwS673k/9721">TS</a>]
02:42:07 ◼ ► have been so for example this they talked about sport and then they had a [<a href="https://overcast.fm/+BtuwS673k/9727">TS</a>]
02:42:13 ◼ ► little Johnny I video talk about how they make the aluminum and they talked [<a href="https://overcast.fm/+BtuwS673k/9733">TS</a>]
02:42:17 ◼ ► and they had little Johnny I video talking about the steel and then Tim [<a href="https://overcast.fm/+BtuwS673k/9737">TS</a>]
02:42:22 ◼ ► Cook said you know like three sentences about edition and then the event was [<a href="https://overcast.fm/+BtuwS673k/9742">TS</a>]
02:42:26 ◼ ► over there is a video it on Apple's website there's a Nevada video the exact [<a href="https://overcast.fm/+BtuwS673k/9746">TS</a>]
02:42:30 ◼ ► same style of Johnny I've talked about how they make the gold I mean why they [<a href="https://overcast.fm/+BtuwS673k/9750">TS</a>]
02:42:34 ◼ ► didn't show that in the event is baffling to me why not bright if you're [<a href="https://overcast.fm/+BtuwS673k/9754">TS</a>]
02:42:39 ◼ ► going to brag about how you made some aluminum why in the world would you brag [<a href="https://overcast.fm/+BtuwS673k/9759">TS</a>]
02:42:42 ◼ ► about how you made the cold I cannot help but feel that there is some kind of [<a href="https://overcast.fm/+BtuwS673k/9762">TS</a>]
02:42:45 ◼ ► disagreement there about the messaging exactly along the lines of what I saw on [<a href="https://overcast.fm/+BtuwS673k/9765">TS</a>]
02:42:50 ◼ ► the outside have been saying all along that this seems like it's not as you [<a href="https://overcast.fm/+BtuwS673k/9770">TS</a>]
02:42:54 ◼ ► know selling $17,000 watches doesn't seem like Apple exactly yeah and I mean [<a href="https://overcast.fm/+BtuwS673k/9774">TS</a>]
02:43:00 ◼ ► my argument on it is that if you have a gold watch that works exactly the same [<a href="https://overcast.fm/+BtuwS673k/9780">TS</a>]
02:43:07 ◼ ► as a lower and watch then there's two ways to look at it you can look at it [<a href="https://overcast.fm/+BtuwS673k/9787">TS</a>]
02:43:11 ◼ ► from the person who buys the aluminum and says that gold watch works exactly [<a href="https://overcast.fm/+BtuwS673k/9791">TS</a>]
02:43:16 ◼ ► the same as mine that person who bought is an idiot right right or you can be [<a href="https://overcast.fm/+BtuwS673k/9796">TS</a>]
02:43:20 ◼ ► the goal of the person who has the money to buy the gold watch and I don't [<a href="https://overcast.fm/+BtuwS673k/9800">TS</a>]
02:43:23 ◼ ► ascribe to this whole false argument like oh you could buy this or you could [<a href="https://overcast.fm/+BtuwS673k/9803">TS</a>]
02:43:26 ◼ ► buy you know you could be to charity because anybody who has this kind of [<a href="https://overcast.fm/+BtuwS673k/9806">TS</a>]
02:43:30 ◼ ► money can spend money on anything right this is not a person whose scripts and [<a href="https://overcast.fm/+BtuwS673k/9810">TS</a>]
02:43:33 ◼ ► seeds $10,000 to buy a watch is a person who for $10,000 is maybe not throw away [<a href="https://overcast.fm/+BtuwS673k/9813">TS</a>]
02:43:39 ◼ ► money but it's certainly not a problem to spend this kind of money or a survey [<a href="https://overcast.fm/+BtuwS673k/9819">TS</a>]
02:43:44 ◼ ► by the swatch and they put it on and it works exactly the same as the lower in [<a href="https://overcast.fm/+BtuwS673k/9824">TS</a>]
02:43:47 ◼ ► one but they look at the aluminum and go I'm so glad I could afford the gold and [<a href="https://overcast.fm/+BtuwS673k/9827">TS</a>]
02:43:53 ◼ ► I think that what that comes down to is you've got to Sgt both ways up and down [<a href="https://overcast.fm/+BtuwS673k/9833">TS</a>]
02:43:58 ◼ ► and it comes down to how it makes you feel like that's the pro argument for [<a href="https://overcast.fm/+BtuwS673k/9838">TS</a>]
02:44:02 ◼ ► the cabin the gold its if it makes you feel better where it works exactly the [<a href="https://overcast.fm/+BtuwS673k/9842">TS</a>]
02:44:06 ◼ ► same as the other one so we're not short-changing the person who can only [<a href="https://overcast.fm/+BtuwS673k/9846">TS</a>]
02:44:10 ◼ ► afford the aluminum know the people are saying oh well if it had another sensor [<a href="https://overcast.fm/+BtuwS673k/9850">TS</a>]
02:44:13 ◼ ► or another this another that I would buy it I would spend more money on it but to [<a href="https://overcast.fm/+BtuwS673k/9853">TS</a>]
02:44:18 ◼ ► me that would be anti Apple that would be a very own Apple thing to do to make [<a href="https://overcast.fm/+BtuwS673k/9858">TS</a>]
02:44:23 ◼ ► the the one who's materials for more expensive work better as well [<a href="https://overcast.fm/+BtuwS673k/9863">TS</a>]
02:44:30 ◼ ► and instead you know they're saying no you can buy whatever you want it's up to [<a href="https://overcast.fm/+BtuwS673k/9870">TS</a>]
02:44:37 ◼ ► yeah i i you know my products and have been high for the price of admission all [<a href="https://overcast.fm/+BtuwS673k/9877">TS</a>]
02:44:43 ◼ ► along and I have not been opposed to it in and of itself just because the price [<a href="https://overcast.fm/+BtuwS673k/9883">TS</a>]
02:44:49 ◼ ► is high because to me the people who are so upset about it and feel like that [<a href="https://overcast.fm/+BtuwS673k/9889">TS</a>]
02:44:55 ◼ ► it's a sign that Apple has changed for the worse as a company and they don't [<a href="https://overcast.fm/+BtuwS673k/9895">TS</a>]
02:45:01 ◼ ► stand for these are all of those arguments to me all sound as though the [<a href="https://overcast.fm/+BtuwS673k/9901">TS</a>]
02:45:06 ◼ ► Apple watch sport doesn't exist you know like if this and quite frankly given [<a href="https://overcast.fm/+BtuwS673k/9906">TS</a>]
02:45:13 ◼ ► them the five hundred and fifty dollar starting price for the steel I actually [<a href="https://overcast.fm/+BtuwS673k/9913">TS</a>]
02:45:19 ◼ ► think it would be fine then if the sport didn't if the sport than exist this year [<a href="https://overcast.fm/+BtuwS673k/9919">TS</a>]
02:45:22 ◼ ► and the starting price was the 540 550 $600 steel version I actually think [<a href="https://overcast.fm/+BtuwS673k/9922">TS</a>]
02:45:30 ◼ ► you know that's where like the iPhone started $600 but the fact is there is [<a href="https://overcast.fm/+BtuwS673k/9930">TS</a>]
02:45:35 ◼ ► one for 350 $400 and so I don't understand the argument that it's that [<a href="https://overcast.fm/+BtuwS673k/9935">TS</a>]
02:45:41 ◼ ► the price of the gold one alone is any kind of a bad sign like you and again [<a href="https://overcast.fm/+BtuwS673k/9941">TS</a>]
02:45:45 ◼ ► because they're functionally equivalent I feel like it to gala Therrien [<a href="https://overcast.fm/+BtuwS673k/9945">TS</a>]
02:45:49 ◼ ► downright I'm not put off by the price at all I don't you know I think they're [<a href="https://overcast.fm/+BtuwS673k/9949">TS</a>]
02:45:53 ◼ ► gonna salomon why not I think there you know it's interesting I don't think they [<a href="https://overcast.fm/+BtuwS673k/9953">TS</a>]
02:45:57 ◼ ► had to I think that if they had likewise if they had shipped watchin never done [<a href="https://overcast.fm/+BtuwS673k/9957">TS</a>]
02:46:02 ◼ ► the gold one and the most expensive model was the space black steel one that [<a href="https://overcast.fm/+BtuwS673k/9962">TS</a>]
02:46:06 ◼ ► would have been fine too I don't think anybody would say they've watched it I [<a href="https://overcast.fm/+BtuwS673k/9966">TS</a>]
02:46:10 ◼ ► think it's interesting but the price doesn't bother me and I bothered by the [<a href="https://overcast.fm/+BtuwS673k/9970">TS</a>]
02:46:15 ◼ ► fact that they seem uncomfortable talking about that they're up two minds [<a href="https://overcast.fm/+BtuwS673k/9975">TS</a>]
02:46:21 ◼ ► like you if your gonna do it I want it I give your offer gold fancy model because [<a href="https://overcast.fm/+BtuwS673k/9981">TS</a>]
02:46:26 ◼ ► you wanted to appeal to people who have this man of money to spend just say some [<a href="https://overcast.fm/+BtuwS673k/9986">TS</a>]
02:46:32 ◼ ► people like nicer things some night nature medals or maybe not even nicer [<a href="https://overcast.fm/+BtuwS673k/9992">TS</a>]
02:46:37 ◼ ► the wrong word for it but whatever [<a href="https://overcast.fm/+BtuwS673k/9997">TS</a>]
02:46:38 ◼ ► some people like these materials so we're offering [<a href="https://overcast.fm/+BtuwS673k/9998">TS</a>]
02:46:40 ◼ ► but don't like be ashamed of right a lot of people have been saying to me like [<a href="https://overcast.fm/+BtuwS673k/10000">TS</a>]
02:46:46 ◼ ► with my $10,000 starting price to arguments I heard one of them was [<a href="https://overcast.fm/+BtuwS673k/10006">TS</a>]
02:46:52 ◼ ► somebody a couple people told me you know you know this because you're in San [<a href="https://overcast.fm/+BtuwS673k/10012">TS</a>]
02:46:57 ◼ ► you know techCrunch's in San Francisco but you know that there's a lot of Apple [<a href="https://overcast.fm/+BtuwS673k/10017">TS</a>]
02:47:00 ◼ ► employees have been spotted wearing a watch for the last couple months about [<a href="https://overcast.fm/+BtuwS673k/10020">TS</a>]
02:47:04 ◼ ► and I've gotten emails from people who've seen people wearing gold want so [<a href="https://overcast.fm/+BtuwS673k/10024">TS</a>]
02:47:10 ◼ ► they're like well obviously not going to $10,000 because what company would give [<a href="https://overcast.fm/+BtuwS673k/10030">TS</a>]
02:47:14 ◼ ► an employee at $10,000 watched as a test unit in my head hurts them is always [<a href="https://overcast.fm/+BtuwS673k/10034">TS</a>]
02:47:20 ◼ ► Apple exactly like that was not true that thing was not $10 like Apple has [<a href="https://overcast.fm/+BtuwS673k/10040">TS</a>]
02:47:27 ◼ ► some money you know and also apples cost isn't hun $10,000 like the watch doesn't [<a href="https://overcast.fm/+BtuwS673k/10047">TS</a>]
02:47:33 ◼ ► cause $9,000 debate but the other thing that people have said is well how are [<a href="https://overcast.fm/+BtuwS673k/10053">TS</a>]
02:47:43 ◼ ► they going to announce that price you really gonna stand in front of the slide [<a href="https://overcast.fm/+BtuwS673k/10063">TS</a>]
02:47:46 ◼ ► that read 9999 and also it's interesting to me I should have predicted that [<a href="https://overcast.fm/+BtuwS673k/10066">TS</a>]
02:47:50 ◼ ► they're not going with 9999 pricing its $10,000 [<a href="https://overcast.fm/+BtuwS673k/10070">TS</a>]
02:47:54 ◼ ► very deliberate very soon as I saw that the first thing I did as I opened up a [<a href="https://overcast.fm/+BtuwS673k/10074">TS</a>]
02:47:59 ◼ ► tab and went to Tiffany dot com and started browsing around and that out if [<a href="https://overcast.fm/+BtuwS673k/10079">TS</a>]
02:48:03 ◼ ► any charges to like if you buy a $17,000 bracelet Tiffany its 17000 [<a href="https://overcast.fm/+BtuwS673k/10083">TS</a>]
02:48:09 ◼ ► and every other watches 999 or or 900 every other watch they offer watches but [<a href="https://overcast.fm/+BtuwS673k/10089">TS</a>]
02:48:18 ◼ ► additions or not I should have predicted that once you at that level the unit is [<a href="https://overcast.fm/+BtuwS673k/10098">TS</a>]
02:48:24 ◼ ► not the dollar the unit is the thousand dollar it's how many thousand dollars [<a href="https://overcast.fm/+BtuwS673k/10104">TS</a>]
02:48:28 ◼ ► and that's just the unit that people who were gonna buy that thinkin [<a href="https://overcast.fm/+BtuwS673k/10108">TS</a>]
02:48:32 ◼ ► but the answer with he didn't stand in front of us live with any prices he just [<a href="https://overcast.fm/+BtuwS673k/10112">TS</a>]
02:48:38 ◼ ► said I think it was awkward I think it was terribly awkward you know what I [<a href="https://overcast.fm/+BtuwS673k/10118">TS</a>]
02:48:45 ◼ ► would've been better if and when I know the name edition was supposed to evoke [<a href="https://overcast.fm/+BtuwS673k/10125">TS</a>]
02:48:50 ◼ ► the fact that this is a special edition but they should have really just label [<a href="https://overcast.fm/+BtuwS673k/10130">TS</a>]
02:48:54 ◼ ► that the special edition like we don't know how long we're gonna offer it its [<a href="https://overcast.fm/+BtuwS673k/10134">TS</a>]
02:48:58 ◼ ► exclusive its limited quantities but we love to the process so much that we had [<a href="https://overcast.fm/+BtuwS673k/10138">TS</a>]
02:49:02 ◼ ► to write such a broad way to put it that perfect Michael Matthew Mintz are [<a href="https://overcast.fm/+BtuwS673k/10142">TS</a>]
02:49:07 ◼ ► adjusting to life but yeah I just think it would help a lot of the issues you [<a href="https://overcast.fm/+BtuwS673k/10147">TS</a>]
02:49:12 ◼ ► know that's perfect remedy that is absolutely spot-on perfect moment we [<a href="https://overcast.fm/+BtuwS673k/10152">TS</a>]
02:49:17 ◼ ► loved it so much we loved this we love this material we wanted to share it with [<a href="https://overcast.fm/+BtuwS673k/10157">TS</a>]
02:49:20 ◼ ► you you know and that materials video if you watch the goal I'm sure you've [<a href="https://overcast.fm/+BtuwS673k/10160">TS</a>]
02:49:24 ◼ ► watched the gold one isn't saying they mail it out of a block of gold just like [<a href="https://overcast.fm/+BtuwS673k/10164">TS</a>]
02:49:29 ◼ ► they do the aluminum whereas I almost always of the watches are casting yeah [<a href="https://overcast.fm/+BtuwS673k/10169">TS</a>]
02:49:33 ◼ ► yeah but yeah it's it's a crazy process so they should have just stood on the [<a href="https://overcast.fm/+BtuwS673k/10173">TS</a>]
02:49:38 ◼ ► process which ironically is what they did with the MacBook when they went all [<a href="https://overcast.fm/+BtuwS673k/10178">TS</a>]
02:49:43 ◼ ► aluminum unibody they stood on top of the process and said we're charging this [<a href="https://overcast.fm/+BtuwS673k/10183">TS</a>]
02:49:49 ◼ ► much for this thing because look at all this effort we put into it and so it [<a href="https://overcast.fm/+BtuwS673k/10189">TS</a>]
02:49:52 ◼ ► could it could have been the same thing here and I think there was a missed [<a href="https://overcast.fm/+BtuwS673k/10192">TS</a>]
02:49:55 ◼ ► opportunity there for them just to say it's this is a separate thing its [<a href="https://overcast.fm/+BtuwS673k/10195">TS</a>]
02:50:00 ◼ ► special it's expensive always other things do the exact same thing but we [<a href="https://overcast.fm/+BtuwS673k/10200">TS</a>]
02:50:05 ◼ ► just wanted you to see this awesome thing we were able to construct and we [<a href="https://overcast.fm/+BtuwS673k/10205">TS</a>]
02:50:09 ◼ ► think you might enjoy it too and if you do you can buy for this much yeah I and [<a href="https://overcast.fm/+BtuwS673k/10209">TS</a>]
02:50:14 ◼ ► did last just the last bit of confusion over this is he did say will be limited [<a href="https://overcast.fm/+BtuwS673k/10214">TS</a>]
02:50:20 ◼ ► in limited quantities and then all he said it'll be available in select retail [<a href="https://overcast.fm/+BtuwS673k/10220">TS</a>]
02:50:26 ◼ ► stores and that's hit in terms of where now we know about these pop-up stores [<a href="https://overcast.fm/+BtuwS673k/10226">TS</a>]
02:50:30 ◼ ► that have they're putting in like Paris and London to that or not Apple stores [<a href="https://overcast.fm/+BtuwS673k/10230">TS</a>]
02:50:36 ◼ ► they're just gonna be like stand alone [<a href="https://overcast.fm/+BtuwS673k/10236">TS</a>]
02:50:38 ◼ ► boutiques were you gonna buy Apple watch but no explanations of what that means [<a href="https://overcast.fm/+BtuwS673k/10238">TS</a>]
02:50:44 ◼ ► is that means select Apple stores he didn't say select Apple stores he said [<a href="https://overcast.fm/+BtuwS673k/10244">TS</a>]
02:50:47 ◼ ► select retail stores and that's crazy but it looks like and then further crazy [<a href="https://overcast.fm/+BtuwS673k/10247">TS</a>]
02:50:53 ◼ ► looks like they're going to sell them on online yeah I mean it says select their [<a href="https://overcast.fm/+BtuwS673k/10253">TS</a>]
02:50:59 ◼ ► select buttons right when you go to the by watch by the editions so it seems [<a href="https://overcast.fm/+BtuwS673k/10259">TS</a>]
02:51:04 ◼ ► like you could buy them online so why the select retail stores right now my [<a href="https://overcast.fm/+BtuwS673k/10264">TS</a>]
02:51:09 ◼ ► only my only thought is they have a limited quantity and they can only [<a href="https://overcast.fm/+BtuwS673k/10269">TS</a>]
02:51:12 ◼ ► allocate so they're not going to send one watched every store instead they're [<a href="https://overcast.fm/+BtuwS673k/10272">TS</a>]
02:51:16 ◼ ► gonna send their additions to the store their store in this store so my feeling [<a href="https://overcast.fm/+BtuwS673k/10276">TS</a>]
02:51:20 ◼ ► on it and I don't know any about this but it'll be flagship Apple stores and [<a href="https://overcast.fm/+BtuwS673k/10280">TS</a>]
02:51:25 ◼ ► then retail partners that are high in like you know whatever [<a href="https://overcast.fm/+BtuwS673k/10285">TS</a>]
02:51:29 ◼ ► not tiffany's but you know yes I N retailers that offer other brands goods [<a href="https://overcast.fm/+BtuwS673k/10289">TS</a>]
02:51:33 ◼ ► yeah it's possible I doubt that they're gonna do it with Tiffany but tiffany has [<a href="https://overcast.fm/+BtuwS673k/10293">TS</a>]
02:51:40 ◼ ► sold like Rolexes in the past they don't right now to get it to anyone but in the [<a href="https://overcast.fm/+BtuwS673k/10300">TS</a>]
02:51:45 ◼ ► past they've had Rolexes but then attended their stamp on the dial there [<a href="https://overcast.fm/+BtuwS673k/10305">TS</a>]
02:51:50 ◼ ► you know collector's items because there's a limited number of them rights [<a href="https://overcast.fm/+BtuwS673k/10310">TS</a>]
02:51:55 ◼ ► activities addition Rolex or whatever I wondered too I wondered to whether [<a href="https://overcast.fm/+BtuwS673k/10315">TS</a>]
02:52:01 ◼ ► edition with these partners whether there is an as yet undisclosed thing [<a href="https://overcast.fm/+BtuwS673k/10321">TS</a>]
02:52:06 ◼ ► where they will have their own bands like a lake about Burberry maybe Barbara [<a href="https://overcast.fm/+BtuwS673k/10326">TS</a>]
02:52:15 ◼ ► will sell Apple watch edition in limited locations and you'll be able to get a [<a href="https://overcast.fm/+BtuwS673k/10335">TS</a>]
02:52:18 ◼ ► band that designed by Barbara instead of Apple [<a href="https://overcast.fm/+BtuwS673k/10338">TS</a>]
02:52:22 ◼ ► wow I mean I would play the exclusivity came even further right and then all of [<a href="https://overcast.fm/+BtuwS673k/10342">TS</a>]
02:52:28 ◼ ► a sudden Tiffany might make sense to maybe tiffany tiffany blue leather band [<a href="https://overcast.fm/+BtuwS673k/10348">TS</a>]
02:52:33 ◼ ► or something I mean I think it's done in Deauville in double in doubt whatever [<a href="https://overcast.fm/+BtuwS673k/10353">TS</a>]
02:52:39 ◼ ► you can't do it we have in Pakistan for a long time but i i don't think that [<a href="https://overcast.fm/+BtuwS673k/10359">TS</a>]
02:52:44 ◼ ► there's no doubt that anybody in anybody's mind that we're gonna get [<a href="https://overcast.fm/+BtuwS673k/10364">TS</a>]
02:52:47 ◼ ► third party pants at some point right and there's some question about whether [<a href="https://overcast.fm/+BtuwS673k/10367">TS</a>]
02:52:50 ◼ ► or not there's gonna be like an opposition program or not or whatever [<a href="https://overcast.fm/+BtuwS673k/10370">TS</a>]
02:52:54 ◼ ► but we're gonna get their party bands and there's no way we're not going to [<a href="https://overcast.fm/+BtuwS673k/10374">TS</a>]
02:52:57 ◼ ► get high fashion third party brands from Sabra Briere whatever but what about in [<a href="https://overcast.fm/+BtuwS673k/10377">TS</a>]
02:53:01 ◼ ► conjunction with the addition that's not something I thought of like whatever [<a href="https://overcast.fm/+BtuwS673k/10381">TS</a>]
02:53:04 ◼ ► they do say you can buy it if it is with the Tiffany banning abide upper read [<a href="https://overcast.fm/+BtuwS673k/10384">TS</a>]
02:53:08 ◼ ► locations with the Burberry band that kind of thing yeah thats I don't know I [<a href="https://overcast.fm/+BtuwS673k/10388">TS</a>]
02:53:13 ◼ ► think that's so crazy though that at that march 9th not surprised at all that [<a href="https://overcast.fm/+BtuwS673k/10393">TS</a>]
02:53:17 ◼ ► they didn't talk much about it back in September but I it's crazy that at this [<a href="https://overcast.fm/+BtuwS673k/10397">TS</a>]
02:53:22 ◼ ► event that they didn't talk about where what those select retail locations are [<a href="https://overcast.fm/+BtuwS673k/10402">TS</a>]
02:53:25 ◼ ► because they're not going to have another event before this happens is [<a href="https://overcast.fm/+BtuwS673k/10405">TS</a>]
02:53:29 ◼ ► this the first Apple product not accessory but major product line but you [<a href="https://overcast.fm/+BtuwS673k/10409">TS</a>]
02:53:34 ◼ ► can't buy every Apple Store yes I cause I don't know I can't think of anything [<a href="https://overcast.fm/+BtuwS673k/10414">TS</a>]
02:53:43 ◼ ► and I don't even have like a nagging sensation that I'm forgetting something [<a href="https://overcast.fm/+BtuwS673k/10423">TS</a>]
02:53:46 ◼ ► they've had special edition iPods and stuff before but in general those were [<a href="https://overcast.fm/+BtuwS673k/10426">TS</a>]
02:53:50 ◼ ► just available you know that whatever stores until they run out it wasn't like [<a href="https://overcast.fm/+BtuwS673k/10430">TS</a>]
02:53:55 ◼ ► these places right like you to iPod or whatever [<a href="https://overcast.fm/+BtuwS673k/10435">TS</a>]
02:53:59 ◼ ► yeah exactly like this store got three of them and then they you know we ran [<a href="https://overcast.fm/+BtuwS673k/10439">TS</a>]
02:54:02 ◼ ► out so we can reorder but it's not you were never even offered this seems like [<a href="https://overcast.fm/+BtuwS673k/10442">TS</a>]
02:54:07 ◼ ► interesting precedent to set the a very weird I thought it was you know again [<a href="https://overcast.fm/+BtuwS673k/10447">TS</a>]
02:54:13 ◼ ► the pricing and of itself doesn't bother me [<a href="https://overcast.fm/+BtuwS673k/10453">TS</a>]
02:54:15 ◼ ► doesn't make me feel for the company doesn't the messaging around edition is [<a href="https://overcast.fm/+BtuwS673k/10455">TS</a>]
02:54:20 ◼ ► to me it's just suggested they don't know much internally they don't know [<a href="https://overcast.fm/+BtuwS673k/10460">TS</a>]
02:54:30 ◼ ► yea or they're up two minds of what to do one thing and other people one [<a href="https://overcast.fm/+BtuwS673k/10470">TS</a>]
02:54:34 ◼ ► another and the compromises just don't talk about it a whole lot probably not [<a href="https://overcast.fm/+BtuwS673k/10474">TS</a>]
02:54:38 ◼ ► so great but it lends credence to the idea that this is Johnny Ives you know [<a href="https://overcast.fm/+BtuwS673k/10478">TS</a>]
02:54:44 ◼ ► baby in nine not something that's coming from the central core of the company I [<a href="https://overcast.fm/+BtuwS673k/10484">TS</a>]
02:54:49 ◼ ► don't know I'll be very interested to see how this plays out let's wrap it up [<a href="https://overcast.fm/+BtuwS673k/10489">TS</a>]
02:54:58 ◼ ► one thing I will mention just an aside we probably don't need to date dissected [<a href="https://overcast.fm/+BtuwS673k/10498">TS</a>]
02:55:02 ◼ ► a whole lot but I think people are gonna be really surprised how much they used a [<a href="https://overcast.fm/+BtuwS673k/10502">TS</a>]
02:55:05 ◼ ► crowd 0 vs the screen because there is a couple of reasons but the crown is [<a href="https://overcast.fm/+BtuwS673k/10505">TS</a>]
02:55:10 ◼ ► matched to the scrolling rid of the screen extremely well so it feels like [<a href="https://overcast.fm/+BtuwS673k/10510">TS</a>]
02:55:14 ◼ ► its natural how much it accelerates and when it stops the crown is a match that [<a href="https://overcast.fm/+BtuwS673k/10514">TS</a>]
02:55:19 ◼ ► really well which is what Apple does not too surprised but not shocked but they [<a href="https://overcast.fm/+BtuwS673k/10519">TS</a>]
02:55:23 ◼ ► there's also the fact that when your fingers on the screen [<a href="https://overcast.fm/+BtuwS673k/10523">TS</a>]
02:55:26 ◼ ► you're covering some of the screen missing some of the data on a very small [<a href="https://overcast.fm/+BtuwS673k/10526">TS</a>]
02:55:30 ◼ ► screen already which is why I think the whole crowd thing you know execute well [<a href="https://overcast.fm/+BtuwS673k/10530">TS</a>]
02:55:34 ◼ ► I think that's gonna be big I think it's as I talked to let people know I'm just [<a href="https://overcast.fm/+BtuwS673k/10534">TS</a>]
02:55:39 ◼ ► gonna you know I never thought that I use the crown a stroll on the screen but [<a href="https://overcast.fm/+BtuwS673k/10539">TS</a>]
02:55:42 ◼ ► then they go over you know the screen action actually is really attractive for [<a href="https://overcast.fm/+BtuwS673k/10542">TS</a>]
02:55:46 ◼ ► these reasons yeah I've heard the same thing from people who've been friends [<a href="https://overcast.fm/+BtuwS673k/10546">TS</a>]
02:55:52 ◼ ► who've been testing it it's totally totally legit [<a href="https://overcast.fm/+BtuwS673k/10552">TS</a>]
02:55:56 ◼ ► definitely a core part of it I've said this numerous times but I keep him [<a href="https://overcast.fm/+BtuwS673k/10556">TS</a>]
02:56:00 ◼ ► questions I'm I'll answer it again is that what you do for left-handed you [<a href="https://overcast.fm/+BtuwS673k/10560">TS</a>]
02:56:05 ◼ ► turn to watch you take the straps off put the strap the bottom strap on the [<a href="https://overcast.fm/+BtuwS673k/10565">TS</a>]
02:56:08 ◼ ► top of the top strap on the bottom and then you put it on here the rest and [<a href="https://overcast.fm/+BtuwS673k/10568">TS</a>]
02:56:11 ◼ ► then your crown is beneath the communication but you just turn to watch [<a href="https://overcast.fm/+BtuwS673k/10571">TS</a>]
02:56:15 ◼ ► upside down but it's like he's probably the most frequently asked question of [<a href="https://overcast.fm/+BtuwS673k/10575">TS</a>]
02:56:21 ◼ ► guns three days because its muscle memory and you're left-handed you're [<a href="https://overcast.fm/+BtuwS673k/10581">TS</a>]
02:56:24 ◼ ► always gonna be reaching for the same but the same location so it's not like [<a href="https://overcast.fm/+BtuwS673k/10584">TS</a>]
02:56:27 ◼ ► she throw you that's just how you use your watch yeah yeah did you see that [<a href="https://overcast.fm/+BtuwS673k/10587">TS</a>]
02:56:34 ◼ ► some funny thing is they say that they tighten up the feel of the crown I [<a href="https://overcast.fm/+BtuwS673k/10594">TS</a>]
02:56:39 ◼ ► in September I can't even imagine if they've changed yeah I mean that's what [<a href="https://overcast.fm/+BtuwS673k/10599">TS</a>]
02:56:43 ◼ ► I heard but I used felt nice and tight but it's been so long since september or [<a href="https://overcast.fm/+BtuwS673k/10603">TS</a>]
02:56:48 ◼ ► so unfortunately that's one of those things where we will never have the [<a href="https://overcast.fm/+BtuwS673k/10608">TS</a>]
02:56:54 ◼ ► empirical evidence right but I'm not surprised [<a href="https://overcast.fm/+BtuwS673k/10614">TS</a>]
02:56:57 ◼ ► yeah it's been a long time and I'm sure that that you know I do I think it's so [<a href="https://overcast.fm/+BtuwS673k/10617">TS</a>]
02:57:01 ◼ ► central to their concept of how people use it that the attention that they've [<a href="https://overcast.fm/+BtuwS673k/10621">TS</a>]
02:57:04 ◼ ► poured into it is just incredible [<a href="https://overcast.fm/+BtuwS673k/10624">TS</a>]
02:57:07 ◼ ► yeah they're finding the right down to the last second before they commit so [<a href="https://overcast.fm/+BtuwS673k/10627">TS</a>]
02:57:12 ◼ ► Matthew Bender you know people who can read your work your fine work at [<a href="https://overcast.fm/+BtuwS673k/10632">TS</a>]
02:57:15 ◼ ► TechCrunch where you great way more frequently than I do but you do a great [<a href="https://overcast.fm/+BtuwS673k/10635">TS</a>]
02:57:23 ◼ ► job and on Twitter at panzer PNC Dr yet anything else you want to pitch now not [<a href="https://overcast.fm/+BtuwS673k/10643">TS</a>]
02:57:33 ◼ ► really I mean now I'm not a very picky person thank you for your time recording [<a href="https://overcast.fm/+BtuwS673k/10653">TS</a>]
02:57:41 ◼ ► the show thank you even more for your attention during the event on Monday [<a href="https://overcast.fm/+BtuwS673k/10661">TS</a>]
02:57:44 ◼ ► being my might go to let me text you questions [<a href="https://overcast.fm/+BtuwS673k/10664">TS</a>]