00:00:00 ◼ ► where to even start been yeah I i I was actually kind of optimistic we could [<a href="https://overcast.fm/+BtuxPm21g/0">TS</a>]
00:00:08 ◼ ► possibly I don't know about that article drop today but it is always like at this [<a href="https://overcast.fm/+BtuxPm21g/8">TS</a>]
00:00:14 ◼ ► point it's like I just want its it I just want to come out and then let's [<a href="https://overcast.fm/+BtuxPm21g/14">TS</a>]
00:00:18 ◼ ► talk about it but but no Apple via wired had to drop a second chart on the front [<a href="https://overcast.fm/+BtuxPm21g/18">TS</a>]
00:00:26 ◼ ► porch so we're recording on Thursday April 2nd shows private gonna come out [<a href="https://overcast.fm/+BtuxPm21g/26">TS</a>]
00:00:32 ◼ ► tomorrow Friday so we're still in this void between three weeks ago was this [<a href="https://overcast.fm/+BtuxPm21g/32">TS</a>]
00:00:42 ◼ ► event three weeks from now is when real people will start getting a lodge we're [<a href="https://overcast.fm/+BtuxPm21g/42">TS</a>]
00:00:49 ◼ ► still a full week away from the watch beam being in stores for people to look [<a href="https://overcast.fm/+BtuxPm21g/49">TS</a>]
00:00:53 ◼ ► at with their own eyes right like right now [<a href="https://overcast.fm/+BtuxPm21g/53">TS</a>]
00:00:57 ◼ ► 99.9999% of people who are interested in Applewhite have not seen one in person [<a href="https://overcast.fm/+BtuxPm21g/57">TS</a>]
00:01:03 ◼ ► right by it I mean it's got a lot of nines on that I got only two events [<a href="https://overcast.fm/+BtuxPm21g/63">TS</a>]
00:01:12 ◼ ► right away or wearing them in public areas combined with employees but I'm [<a href="https://overcast.fm/+BtuxPm21g/72">TS</a>]
00:01:16 ◼ ► sure though and even people who grants it on employees with testing unit out in [<a href="https://overcast.fm/+BtuxPm21g/76">TS</a>]
00:01:21 ◼ ► the wild you can do that but I'm sure that if you say hey is an apple watch [<a href="https://overcast.fm/+BtuxPm21g/81">TS</a>]
00:01:26 ◼ ► that they'll say yes but then I'm sure that this Dave Gallagher standard reply [<a href="https://overcast.fm/+BtuxPm21g/86">TS</a>]
00:01:30 ◼ ► thats marlys but I can show it to you and said that when I let let people [<a href="https://overcast.fm/+BtuxPm21g/90">TS</a>]
00:01:35 ◼ ► examine it but it's interesting to me i've been talking about it last few [<a href="https://overcast.fm/+BtuxPm21g/95">TS</a>]
00:01:42 ◼ ► weeks is why in the world would Apple schedule things this way and I think [<a href="https://overcast.fm/+BtuxPm21g/102">TS</a>]
00:01:46 ◼ ► that the article today is part of why I think that they wanted they didn't want [<a href="https://overcast.fm/+BtuxPm21g/106">TS</a>]
00:01:52 ◼ ► the cycle like with a regular revision where it's event next week [<a href="https://overcast.fm/+BtuxPm21g/112">TS</a>]
00:01:58 ◼ ► reviews two days later go by right like this tend a cycle of most of their you [<a href="https://overcast.fm/+BtuxPm21g/118">TS</a>]
00:02:08 ◼ ► new iPhone come out and an event on a Monday or Tuesday then the reviews come [<a href="https://overcast.fm/+BtuxPm21g/128">TS</a>]
00:02:17 ◼ ► out a week later and then I gotta Wednesday I think usually usually to [<a href="https://overcast.fm/+BtuxPm21g/137">TS</a>]
00:02:24 ◼ ► start Wednesday and Fridays are always the day where people who have [<a href="https://overcast.fm/+BtuxPm21g/144">TS</a>]
00:02:27 ◼ ► pre-ordered will get theirs delivered and stores will have them and people can [<a href="https://overcast.fm/+BtuxPm21g/147">TS</a>]
00:02:31 ◼ ► line up to take it you know ten day cycle and a cycle the watch is way off [<a href="https://overcast.fm/+BtuxPm21g/151">TS</a>]
00:02:36 ◼ ► that and I can only guess that it's because they want to fill that space [<a href="https://overcast.fm/+BtuxPm21g/156">TS</a>]
00:02:40 ◼ ► between last months of hand and this month's release with a drumbeat steady [<a href="https://overcast.fm/+BtuxPm21g/160">TS</a>]
00:02:46 ◼ ► drumbeat of stuff promotional stuff you know [<a href="https://overcast.fm/+BtuxPm21g/166">TS</a>]
00:02:50 ◼ ► Good Morning America TV now this and wired so today I went out tell me what's [<a href="https://overcast.fm/+BtuxPm21g/170">TS</a>]
00:02:57 ◼ ► the article are talking about so wired drops article entitled iPhone killer the [<a href="https://overcast.fm/+BtuxPm21g/177">TS</a>]
00:03:03 ◼ ► secret history of the Apple watch and David Pierce wrote an article where he [<a href="https://overcast.fm/+BtuxPm21g/183">TS</a>]
00:03:12 ◼ ► clearly got clearly you know but that'll be our he talk talk to people at Apple [<a href="https://overcast.fm/+BtuxPm21g/192">TS</a>]
00:03:16 ◼ ► he spent a lot of time with with the human race designers days and I L and I [<a href="https://overcast.fm/+BtuxPm21g/196">TS</a>]
00:03:24 ◼ ► and end with any of these pieces in this is how the the the trouble with most of [<a href="https://overcast.fm/+BtuxPm21g/204">TS</a>]
00:03:35 ◼ ► them is you don't know why to what extent what is coming from Apple what's [<a href="https://overcast.fm/+BtuxPm21g/215">TS</a>]
00:03:40 ◼ ► coming from the spin that PR is giving him and then what if one of its coming [<a href="https://overcast.fm/+BtuxPm21g/220">TS</a>]
00:03:44 ◼ ► from from Pierce but the overarching theme of the article is that the the [<a href="https://overcast.fm/+BtuxPm21g/224">TS</a>]
00:03:52 ◼ ► real goal of the watch is to make you not need rifles so much and its focus on [<a href="https://overcast.fm/+BtuxPm21g/232">TS</a>]
00:03:57 ◼ ► their vacations an idea that will free you from your phone I would say I would [<a href="https://overcast.fm/+BtuxPm21g/237">TS</a>]
00:04:02 ◼ ► and I'm gonna suddenly tweak that and say that it's not so much that you don't [<a href="https://overcast.fm/+BtuxPm21g/242">TS</a>]
00:04:07 ◼ ► need your iPhone but that is because it's all coming from the phone at all [<a href="https://overcast.fm/+BtuxPm21g/247">TS</a>]
00:04:14 ◼ ► only works if you're in Bluetooth range of the phone [<a href="https://overcast.fm/+BtuxPm21g/254">TS</a>]
00:04:16 ◼ ► so it's more like a dashboard to your phone [<a href="https://overcast.fm/+BtuxPm21g/256">TS</a>]
00:04:23 ◼ ► well I think it's it's it's more like a typo like wake winch talked about in the [<a href="https://overcast.fm/+BtuxPm21g/263">TS</a>]
00:04:29 ◼ ► article you talk to him and Lynch the idea why do you replace your kids and [<a href="https://overcast.fm/+BtuxPm21g/269">TS</a>]
00:04:33 ◼ ► you can get a notification and you can grab that realize it's not that [<a href="https://overcast.fm/+BtuxPm21g/273">TS</a>]
00:04:37 ◼ ► important keep doing what you're doing you're not actually point out your [<a href="https://overcast.fm/+BtuxPm21g/277">TS</a>]
00:04:39 ◼ ► pocket in filling with it and all that sort of stuff which which is hardly a [<a href="https://overcast.fm/+BtuxPm21g/279">TS</a>]
00:04:43 ◼ ► new theses it's interesting that this seems to be the story that Apple's [<a href="https://overcast.fm/+BtuxPm21g/283">TS</a>]
00:04:49 ◼ ► choosing to tell but I mean frankly I think that all my life I think that they [<a href="https://overcast.fm/+BtuxPm21g/289">TS</a>]
00:04:55 ◼ ► said at the event that the watch will work on your home wi-fi network but I'm [<a href="https://overcast.fm/+BtuxPm21g/295">TS</a>]
00:05:01 ◼ ► not 100% sure on that I think the only but it's only again I can not 100% sure [<a href="https://overcast.fm/+BtuxPm21g/301">TS</a>]
00:05:09 ◼ ► but I'm 99% sure that all that means though is correcting me that is on your [<a href="https://overcast.fm/+BtuxPm21g/309">TS</a>]
00:05:15 ◼ ► your phone and your watch on same wi-fi network right even have bluetooth is out [<a href="https://overcast.fm/+BtuxPm21g/315">TS</a>]
00:05:19 ◼ ► of range right yes I do that yeah that's correct [<a href="https://overcast.fm/+BtuxPm21g/319">TS</a>]
00:05:23 ◼ ► your phone down Mike on the front next to the front door next year bad and you [<a href="https://overcast.fm/+BtuxPm21g/323">TS</a>]
00:05:27 ◼ ► can go around the house your watch will have full star full functionality right [<a href="https://overcast.fm/+BtuxPm21g/327">TS</a>]
00:05:32 ◼ ► and that the idea there and it sounds grade is that you can you know if you [<a href="https://overcast.fm/+BtuxPm21g/332">TS</a>]
00:05:36 ◼ ► need to charge your phone or whatever you can do it and you know go watch TV [<a href="https://overcast.fm/+BtuxPm21g/336">TS</a>]
00:05:39 ◼ ► two floors away from where it's charging and you're not going to be out of touch [<a href="https://overcast.fm/+BtuxPm21g/339">TS</a>]
00:05:43 ◼ ► from notifications are expecting right exactly that's right just as it's not [<a href="https://overcast.fm/+BtuxPm21g/343">TS</a>]
00:05:47 ◼ ► that that's a record it so yeah so I think I think you're probably you're [<a href="https://overcast.fm/+BtuxPm21g/347">TS</a>]
00:05:52 ◼ ► probably right and if you think about the other is you have to think of this [<a href="https://overcast.fm/+BtuxPm21g/352">TS</a>]
00:05:56 ◼ ► not in terms of the normal Apple watch but an apple new product launch and it [<a href="https://overcast.fm/+BtuxPm21g/356">TS</a>]
00:06:03 ◼ ► was the case with particular the iPhone balls the iPad that there was a big [<a href="https://overcast.fm/+BtuxPm21g/363">TS</a>]
00:06:09 ◼ ► break between the introduction and and the actual iPhone there was a second [<a href="https://overcast.fm/+BtuxPm21g/369">TS</a>]
00:06:15 ◼ ► event as well there was exactly exactly which was a good three weeks before [<a href="https://overcast.fm/+BtuxPm21g/375">TS</a>]
00:06:25 ◼ ► so yes I think big picture you're probably right but I think this are [<a href="https://overcast.fm/+BtuxPm21g/385">TS</a>]
00:06:30 ◼ ► frankly I think this article is is a PR disaster I I would not go that far but I [<a href="https://overcast.fm/+BtuxPm21g/390">TS</a>]
00:06:37 ◼ ► don't think it was good yes the killer wine which is already all over Twitter [<a href="https://overcast.fm/+BtuxPm21g/397">TS</a>]
00:06:44 ◼ ► and stuff is is this idea that Apple decide they want to watch they think had [<a href="https://overcast.fm/+BtuxPm21g/404">TS</a>]
00:06:50 ◼ ► to figure out what would it was for which kind of confirms the worst [<a href="https://overcast.fm/+BtuxPm21g/410">TS</a>]
00:06:55 ◼ ► suspicions that people people had about the watch in a in a very very sort of [<a href="https://overcast.fm/+BtuxPm21g/415">TS</a>]
00:07:03 ◼ ► nine not subtle way very blunt blunt our way and and you of course I said you [<a href="https://overcast.fm/+BtuxPm21g/423">TS</a>]
00:07:10 ◼ ► don't know what the balance is between Apple PR and what Apple employees said [<a href="https://overcast.fm/+BtuxPm21g/430">TS</a>]
00:07:13 ◼ ► and and what what Pierce came up with but it sounds man where is that line I [<a href="https://overcast.fm/+BtuxPm21g/433">TS</a>]
00:07:23 ◼ ► can finally be funded it's pretty close to the top [<a href="https://overcast.fm/+BtuxPm21g/443">TS</a>]
00:07:27 ◼ ► maybe I don't have the Apple decided to make a watch and only then set out to [<a href="https://overcast.fm/+BtuxPm21g/447">TS</a>]
00:07:32 ◼ ► discover what it might be good for besides you know displaying the time [<a href="https://overcast.fm/+BtuxPm21g/452">TS</a>]
00:07:35 ◼ ► it's always terrible web pages that has like the pictures in the text on top of [<a href="https://overcast.fm/+BtuxPm21g/455">TS</a>]
00:07:40 ◼ ► it which like their attitudes goodbye drives me up the wall [<a href="https://overcast.fm/+BtuxPm21g/460">TS</a>]
00:07:43 ◼ ► it's you know what I read it on my phone and it was actually really good [<a href="https://overcast.fm/+BtuxPm21g/463">TS</a>]
00:07:48 ◼ ► is much better now looking at it and a desktop browser and its disaster for [<a href="https://overcast.fm/+BtuxPm21g/468">TS</a>]
00:07:54 ◼ ► reading my opinion yes there's there's you by the person that person is it big [<a href="https://overcast.fm/+BtuxPm21g/474">TS</a>]
00:07:58 ◼ ► at the top epidemic watching that such as cover to discover what I might be [<a href="https://overcast.fm/+BtuxPm21g/478">TS</a>]
00:08:02 ◼ ► and then there's another whine about giant I've been dreaming about NAPA [<a href="https://overcast.fm/+BtuxPm21g/482">TS</a>]
00:08:06 ◼ ► watch just after CEO Steve Jobs death lunch orders 11 that it is and that is [<a href="https://overcast.fm/+BtuxPm21g/486">TS</a>]
00:08:12 ◼ ► basically like insinuating that I have a whore I began investing in poor Argie [<a href="https://overcast.fm/+BtuxPm21g/492">TS</a>]
00:08:20 ◼ ► studying how r in addition to Saturday Horacio session to session became a [<a href="https://overcast.fm/+BtuxPm21g/500">TS</a>]
00:08:24 ◼ ► product along the way the Apple team when it upon the watch reason to talk [<a href="https://overcast.fm/+BtuxPm21g/504">TS</a>]
00:08:28 ◼ ► came down to this did it and that they get the phone is really your wife which [<a href="https://overcast.fm/+BtuxPm21g/508">TS</a>]
00:08:31 ◼ ► I buy a definite presume is as pure as kind of summary of it but [<a href="https://overcast.fm/+BtuxPm21g/511">TS</a>]
00:08:35 ◼ ► like does america's is on Apple and that's orchestrated this and the promise [<a href="https://overcast.fm/+BtuxPm21g/515">TS</a>]
00:08:43 ◼ ► it's really feeding into all the worse or the most pessimistic kind of [<a href="https://overcast.fm/+BtuxPm21g/523">TS</a>]
00:08:48 ◼ ► conceptions about the watch the line is pierce's it's not a quote here is that [<a href="https://overcast.fm/+BtuxPm21g/528">TS</a>]
00:08:57 ◼ ► this is just pros from peers Apple decided to make a watch and only then [<a href="https://overcast.fm/+BtuxPm21g/537">TS</a>]
00:09:00 ◼ ► set out to discover what it might be good for fantasies besides you know [<a href="https://overcast.fm/+BtuxPm21g/540">TS</a>]
00:09:04 ◼ ► displaying the time which is weird things to put in parentheses because who [<a href="https://overcast.fm/+BtuxPm21g/544">TS</a>]
00:09:14 ◼ ► says that it has to that telling the time has to be a primary function right [<a href="https://overcast.fm/+BtuxPm21g/554">TS</a>]
00:09:21 ◼ ► now like what's funny is the the next sentence actually very much fits my [<a href="https://overcast.fm/+BtuxPm21g/561">TS</a>]
00:09:30 ◼ ► feeling about the watching and I i think i dont know what to do before the court [<a href="https://overcast.fm/+BtuxPm21g/570">TS</a>]
00:09:37 ◼ ► is there was a sense this is a quote there was a sense that technology was [<a href="https://overcast.fm/+BtuxPm21g/577">TS</a>]
00:09:41 ◼ ► going to move on to the bodies as hell and I runs Apple's in human rights group [<a href="https://overcast.fm/+BtuxPm21g/581">TS</a>]
00:09:45 ◼ ► we thought the natural place the place and historical significance was the rest [<a href="https://overcast.fm/+BtuxPm21g/585">TS</a>]
00:09:49 ◼ ► so I mean that's that's my whole thesis for the watches well it's the natural [<a href="https://overcast.fm/+BtuxPm21g/589">TS</a>]
00:09:56 ◼ ► progression of of technology keeps getting smaller and more personal and [<a href="https://overcast.fm/+BtuxPm21g/596">TS</a>]
00:10:02 ◼ ► where do you go from the phone like the the watch just seems the the obvious [<a href="https://overcast.fm/+BtuxPm21g/602">TS</a>]
00:10:07 ◼ ► place to go and I think the history of the culture shows that personal and [<a href="https://overcast.fm/+BtuxPm21g/607">TS</a>]
00:10:12 ◼ ► convenience trumps anything and that's what it actually is the reason to be to [<a href="https://overcast.fm/+BtuxPm21g/612">TS</a>]
00:10:18 ◼ ► be abolished the problem is it was in it says it's a it's a subtle point that [<a href="https://overcast.fm/+BtuxPm21g/618">TS</a>]
00:10:24 ◼ ► requires putting in kind of historical context of technology in the way things [<a href="https://overcast.fm/+BtuxPm21g/624">TS</a>]
00:10:29 ◼ ► way things move and the way things will go over time like what happened and [<a href="https://overcast.fm/+BtuxPm21g/629">TS</a>]
00:10:34 ◼ ► watch as cellular radios for example armed and either Apple didn't do a good [<a href="https://overcast.fm/+BtuxPm21g/634">TS</a>]
00:10:40 ◼ ► job of setting up that framing for pierce or [<a href="https://overcast.fm/+BtuxPm21g/640">TS</a>]
00:10:44 ◼ ► or he ignored it but reached by the fact the matter is actually think that's [<a href="https://overcast.fm/+BtuxPm21g/644">TS</a>]
00:10:49 ◼ ► exactly right by but if it doesn't sound good that's why it's a PR disaster I [<a href="https://overcast.fm/+BtuxPm21g/649">TS</a>]
00:10:57 ◼ ► have to go on the story before we talk about I think there is a lot to talk [<a href="https://overcast.fm/+BtuxPm21g/657">TS</a>]
00:11:02 ◼ ► about here with this feature story but I have to go matter first about the story [<a href="https://overcast.fm/+BtuxPm21g/662">TS</a>]
00:11:09 ◼ ► as opposed to the watch and the team in the decisions you know and get this out [<a href="https://overcast.fm/+BtuxPm21g/669">TS</a>]
00:11:12 ◼ ► of the way I feel like I have to clear the decks is that it's complaining about [<a href="https://overcast.fm/+BtuxPm21g/672">TS</a>]
00:11:19 ◼ ► the way that it is petty and catty but that's how we writers are and there's a [<a href="https://overcast.fm/+BtuxPm21g/679">TS</a>]
00:11:26 ◼ ► part of this where I think holy shit I could have done much better job if they [<a href="https://overcast.fm/+BtuxPm21g/686">TS</a>]
00:11:29 ◼ ► would have given me a full day with Lynch and died and let me talk to them [<a href="https://overcast.fm/+BtuxPm21g/689">TS</a>]
00:11:35 ◼ ► extensively I could have done a much better job and I that's that is that's [<a href="https://overcast.fm/+BtuxPm21g/695">TS</a>]
00:11:41 ◼ ► what I as I'm reading story that's what I thought and I got to the bottom and I [<a href="https://overcast.fm/+BtuxPm21g/701">TS</a>]
00:11:48 ◼ ► thought wow this they picked the wrong guy to give this access to like to me [<a href="https://overcast.fm/+BtuxPm21g/708">TS</a>]
00:11:52 ◼ ► this was very very lightweight article ever get one of those steak house in [<a href="https://overcast.fm/+BtuxPm21g/712">TS</a>]
00:11:58 ◼ ► Philly that has these great when you get the bread before your meal there really [<a href="https://overcast.fm/+BtuxPm21g/718">TS</a>]
00:12:03 ◼ ► big and it looks like we show I can every dead like muffin type bread thing [<a href="https://overcast.fm/+BtuxPm21g/723">TS</a>]
00:12:07 ◼ ► and then you open open open up and there's nothing in the inside right you [<a href="https://overcast.fm/+BtuxPm21g/727">TS</a>]
00:12:11 ◼ ► know it's taxing not a lot of bread it's like some kind of thing that pops up and [<a href="https://overcast.fm/+BtuxPm21g/731">TS</a>]
00:12:14 ◼ ► you know I got more like a pastry than bread that's what this article is that [<a href="https://overcast.fm/+BtuxPm21g/734">TS</a>]
00:12:19 ◼ ► to me is very empty part of it though here's the thing that i think is part of [<a href="https://overcast.fm/+BtuxPm21g/739">TS</a>]
00:12:25 ◼ ► his look at the timing of it came out today it looks like you know it's pretty [<a href="https://overcast.fm/+BtuxPm21g/745">TS</a>]
00:12:29 ◼ ► funny how long it is but it sounds to me like he got this access to two Lynch and [<a href="https://overcast.fm/+BtuxPm21g/749">TS</a>]
00:12:37 ◼ ► died sometime after the event last month but probably couple weeks ago yeah it [<a href="https://overcast.fm/+BtuxPm21g/757">TS</a>]
00:12:46 ◼ ► hundred-word yes so at least are at least a week ago I mean I think it would [<a href="https://overcast.fm/+BtuxPm21g/766">TS</a>]
00:12:50 ◼ ► be at least a week maybe more but something but anyway I [<a href="https://overcast.fm/+BtuxPm21g/770">TS</a>]
00:12:54 ◼ ► and who knows maybe he did but it certainly doesn't sound and and and [<a href="https://overcast.fm/+BtuxPm21g/774">TS</a>]
00:12:57 ◼ ► Pierce never says here's the thing [<a href="https://overcast.fm/+BtuxPm21g/777">TS</a>]
00:12:59 ◼ ► person ever says that he's had to watch that he himself is you know got access [<a href="https://overcast.fm/+BtuxPm21g/779">TS</a>]
00:13:05 ◼ ► to one and it doesn't read like a review in anyway so I'm guessing he didn't I'm [<a href="https://overcast.fm/+BtuxPm21g/785">TS</a>]
00:13:12 ◼ ► sure that they had you know you know the he got to see demos from the watches [<a href="https://overcast.fm/+BtuxPm21g/792">TS</a>]
00:13:17 ◼ ► that Lynch and died and others were wearing and that they had demo unit [<a href="https://overcast.fm/+BtuxPm21g/797">TS</a>]
00:13:20 ◼ ► similar to the ones that read the event etc but he didn't get he he doesn't have [<a href="https://overcast.fm/+BtuxPm21g/800">TS</a>]
00:13:24 ◼ ► first-hand experience of what it's like to use the watch so how do you rate this [<a href="https://overcast.fm/+BtuxPm21g/804">TS</a>]
00:13:28 ◼ ► story like so on the one hand I think I could have done this better but on the [<a href="https://overcast.fm/+BtuxPm21g/808">TS</a>]
00:13:31 ◼ ► other hand even if they had offered it to me I don't see how I could have [<a href="https://overcast.fm/+BtuxPm21g/811">TS</a>]
00:13:33 ◼ ► accepted it unless they gate let me use the watch for a week [<a href="https://overcast.fm/+BtuxPm21g/813">TS</a>]
00:13:37 ◼ ► first so that i'd have a frame of reference like how do you how do you [<a href="https://overcast.fm/+BtuxPm21g/817">TS</a>]
00:13:42 ◼ ► talk to the two people an end and maybe they're the only two sources is on [<a href="https://overcast.fm/+BtuxPm21g/822">TS</a>]
00:13:48 ◼ ► record but died is the user interface point person for the watch [<a href="https://overcast.fm/+BtuxPm21g/828">TS</a>]
00:13:53 ◼ ► are they safe for all of Apple's human interest group but led the you know the [<a href="https://overcast.fm/+BtuxPm21g/833">TS</a>]
00:13:57 ◼ ► team that did the watch interface and Lynch was in charge of the software team [<a href="https://overcast.fm/+BtuxPm21g/837">TS</a>]
00:14:01 ◼ ► that implement the designs I don't understand how you have the best [<a href="https://overcast.fm/+BtuxPm21g/841">TS</a>]
00:14:08 ◼ ► possible interview with those two unless you are familiar with the product that [<a href="https://overcast.fm/+BtuxPm21g/848">TS</a>]
00:14:16 ◼ ► they're talking about you know I understand why Apple might want an [<a href="https://overcast.fm/+BtuxPm21g/856">TS</a>]
00:14:21 ◼ ► article coming out before you know the pre orders to keep the hype level up but [<a href="https://overcast.fm/+BtuxPm21g/861">TS</a>]
00:14:26 ◼ ► it's to me a waste of time so on the one hand I wish that they'd pick me to write [<a href="https://overcast.fm/+BtuxPm21g/866">TS</a>]
00:14:30 ◼ ► it or ask me to write it but on the other hand is no way I would have [<a href="https://overcast.fm/+BtuxPm21g/870">TS</a>]
00:14:33 ◼ ► accepted unless I had first-hand experience with the watch does it feel [<a href="https://overcast.fm/+BtuxPm21g/873">TS</a>]
00:14:35 ◼ ► like I'm going in blind yeah well that's why and and you're right I'd say appear [<a href="https://overcast.fm/+BtuxPm21g/875">TS</a>]
00:14:40 ◼ ► disasters a little a little strong but it because who knows how much the [<a href="https://overcast.fm/+BtuxPm21g/880">TS</a>]
00:14:44 ◼ ► breakthrough but the this is why I i place that's one of the many reasons why [<a href="https://overcast.fm/+BtuxPm21g/884">TS</a>]
00:14:49 ◼ ► place I I think this article reflects poorly on apples apples communications [<a href="https://overcast.fm/+BtuxPm21g/889">TS</a>]
00:14:57 ◼ ► team and at the reasons is a few things one the reason just articulated rape if [<a href="https://overcast.fm/+BtuxPm21g/897">TS</a>]
00:15:03 ◼ ► wine maybe the guy at an automotive appears I agree reputation so you know I [<a href="https://overcast.fm/+BtuxPm21g/903">TS</a>]
00:15:09 ◼ ► would he be right he was put in a difficult position by having to write [<a href="https://overcast.fm/+BtuxPm21g/909">TS</a>]
00:15:13 ◼ ► about something that he you're right I agree it seems like he hasn't used to to [<a href="https://overcast.fm/+BtuxPm21g/913">TS</a>]
00:15:21 ◼ ► wait there's there's there's a certain part 2 messaging something and and [<a href="https://overcast.fm/+BtuxPm21g/921">TS</a>]
00:15:28 ◼ ► origin stories and things like that and and it might be true that Apple aside to [<a href="https://overcast.fm/+BtuxPm21g/928">TS</a>]
00:15:37 ◼ ► watch and then figured out but I would also bet that Apple decided to a phone [<a href="https://overcast.fm/+BtuxPm21g/937">TS</a>]
00:15:42 ◼ ► and then figure out what it would do as well yeah there's like what the thing [<a href="https://overcast.fm/+BtuxPm21g/942">TS</a>]
00:15:47 ◼ ► about this thing that when switching onto is if you actually think about it [<a href="https://overcast.fm/+BtuxPm21g/947">TS</a>]
00:15:52 ◼ ► it's not really that controversial like that that's how at all products like [<a href="https://overcast.fm/+BtuxPm21g/952">TS</a>]
00:15:58 ◼ ► this like price like this are developed by the you decide how you know so tell [<a href="https://overcast.fm/+BtuxPm21g/958">TS</a>]
00:16:04 ◼ ► the story the way toward the phone story was we all hated our phones so we wanted [<a href="https://overcast.fm/+BtuxPm21g/964">TS</a>]
00:16:08 ◼ ► to something better right and that that was the one everyone remembers that I [<a href="https://overcast.fm/+BtuxPm21g/968">TS</a>]
00:16:13 ◼ ► remembers you know Steve Jobs saying that at the keynote and that that line [<a href="https://overcast.fm/+BtuxPm21g/973">TS</a>]
00:16:19 ◼ ► like that there's no line like that about about the watch and now the line [<a href="https://overcast.fm/+BtuxPm21g/979">TS</a>]
00:16:27 ◼ ► that is that is especially with this article can occur to become cemented [<a href="https://overcast.fm/+BtuxPm21g/987">TS</a>]
00:16:33 ◼ ► projected on the tech press is that Apple want to make watch yeah I think I [<a href="https://overcast.fm/+BtuxPm21g/993">TS</a>]
00:16:37 ◼ ► am I am in complete agreement you I don't think it's damning and I don't [<a href="https://overcast.fm/+BtuxPm21g/997">TS</a>]
00:16:41 ◼ ► think it's whatever the opposite what's the opposite of damning I don't think [<a href="https://overcast.fm/+BtuxPm21g/1001">TS</a>]
00:16:46 ◼ ► it's anything it's nothing because I think I think you're right all products [<a href="https://overcast.fm/+BtuxPm21g/1006">TS</a>]
00:16:49 ◼ ► are like that like okay let's try to make a phone and see if it comes out or [<a href="https://overcast.fm/+BtuxPm21g/1009">TS</a>]
00:16:53 ◼ ► really like the way Apple did it was but try to make a phone and they made two [<a href="https://overcast.fm/+BtuxPm21g/1013">TS</a>]
00:16:57 ◼ ► phones right there was the fidel team working on the iPod iOS version of the [<a href="https://overcast.fm/+BtuxPm21g/1017">TS</a>]
00:17:03 ◼ ► phone and there was the borstal bertrand certainly it [<a href="https://overcast.fm/+BtuxPm21g/1023">TS</a>]
00:17:11 ◼ ► side trying to do the weekend seriously weaken stripped-down always tend to [<a href="https://overcast.fm/+BtuxPm21g/1031">TS</a>]
00:17:16 ◼ ► trust us side and then it was like ok this is the one with the phone is the [<a href="https://overcast.fm/+BtuxPm21g/1036">TS</a>]
00:17:23 ◼ ► phone had a reason to exist in that was that it was a phone and what's funny [<a href="https://overcast.fm/+BtuxPm21g/1043">TS</a>]
00:17:29 ◼ ► about the line that we're talking about is like everyone pretends like I don't [<a href="https://overcast.fm/+BtuxPm21g/1049">TS</a>]
00:17:34 ◼ ► know why it's in print this is your right like the watch does have reason to [<a href="https://overcast.fm/+BtuxPm21g/1054">TS</a>]
00:17:38 ◼ ► watch it does the time and now admittedly this is a this is less [<a href="https://overcast.fm/+BtuxPm21g/1058">TS</a>]
00:17:46 ◼ ► compelling because everyone needs a phone but over the last several years [<a href="https://overcast.fm/+BtuxPm21g/1066">TS</a>]
00:17:50 ◼ ► more and more people to say they don't need watch it's so I appreciate that [<a href="https://overcast.fm/+BtuxPm21g/1070">TS</a>]
00:17:55 ◼ ► there is more of a need to to you know to create value outside and etiquette [<a href="https://overcast.fm/+BtuxPm21g/1075">TS</a>]
00:18:05 ◼ ► people would never wanna watch to start wearing it start wearing one that said [<a href="https://overcast.fm/+BtuxPm21g/1085">TS</a>]
00:18:09 ◼ ► it's not like there were like this is Google glass for example where there was [<a href="https://overcast.fm/+BtuxPm21g/1089">TS</a>]
00:18:15 ◼ ► no there was no preexisting kind of thing for it to fit into there is no [<a href="https://overcast.fm/+BtuxPm21g/1095">TS</a>]
00:18:21 ◼ ► framing for to fit into it was a it was a completely new the world thing whereas [<a href="https://overcast.fm/+BtuxPm21g/1101">TS</a>]
00:18:27 ◼ ► the phone was a phone but more and this is a watch but more and I think this is [<a href="https://overcast.fm/+BtuxPm21g/1107">TS</a>]
00:18:32 ◼ ► why Apple in this is this is almost where Apple kind of got it but not quite [<a href="https://overcast.fm/+BtuxPm21g/1112">TS</a>]
00:18:36 ◼ ► that's why I like Tim Cook the first things that all the phone it keeps super [<a href="https://overcast.fm/+BtuxPm21g/1116">TS</a>]
00:18:39 ◼ ► accurate time which is kinda weird but I think that was the idea was establishing [<a href="https://overcast.fm/+BtuxPm21g/1119">TS</a>]
00:18:44 ◼ ► that this is a watch first and foremost that's why it's called up a watchdog [<a href="https://overcast.fm/+BtuxPm21g/1124">TS</a>]
00:18:47 ◼ ► called Smart Watch Union all all that sort of stuff and I think you you see [<a href="https://overcast.fm/+BtuxPm21g/1127">TS</a>]
00:18:52 ◼ ► that in your there there is like all the imaging about the imaging about like the [<a href="https://overcast.fm/+BtuxPm21g/1132">TS</a>]
00:18:57 ◼ ► watch faces and there's been what the mickey mouse thing in the air and and [<a href="https://overcast.fm/+BtuxPm21g/1137">TS</a>]
00:19:00 ◼ ► and the sort of thing in like so I think a ball was going for that but there's [<a href="https://overcast.fm/+BtuxPm21g/1140">TS</a>]
00:19:08 ◼ ► just there's a lack of clarity I think in in their messaging and and frankly I [<a href="https://overcast.fm/+BtuxPm21g/1148">TS</a>]
00:19:16 ◼ ► mean I think Apple the company is doing very well but I think this is a [<a href="https://overcast.fm/+BtuxPm21g/1156">TS</a>]
00:19:19 ◼ ► narrative struggle with you know kind of consistently since then Steve Jobs [<a href="https://overcast.fm/+BtuxPm21g/1159">TS</a>]
00:19:24 ◼ ► passed away this is if you think about this the one area that he wrote in my [<a href="https://overcast.fm/+BtuxPm21g/1164">TS</a>]
00:19:28 ◼ ► message but he he worked over everything in approved everything when it came to [<a href="https://overcast.fm/+BtuxPm21g/1168">TS</a>]
00:19:33 ◼ ► messaging and the fear about micromanaging is what happens in the [<a href="https://overcast.fm/+BtuxPm21g/1173">TS</a>]
00:19:37 ◼ ► Metra Metra goes away to the people that are left have the skills and ability to [<a href="https://overcast.fm/+BtuxPm21g/1177">TS</a>]
00:19:42 ◼ ► come up with something wrong or they just people who implement it and I [<a href="https://overcast.fm/+BtuxPm21g/1182">TS</a>]
00:19:46 ◼ ► haven't seen Super compelling evidence quite frankly last over years of rhythm [<a href="https://overcast.fm/+BtuxPm21g/1186">TS</a>]
00:19:50 ◼ ► of the several times that Apple really has their their messaging muscle fully [<a href="https://overcast.fm/+BtuxPm21g/1190">TS</a>]
00:19:56 ◼ ► developed hold that thought I want to come back to that exact point that want [<a href="https://overcast.fm/+BtuxPm21g/1196">TS</a>]
00:20:03 ◼ ► to go back to my hands in your hands ok cuz I'm really bad at all the thought [<a href="https://overcast.fm/+BtuxPm21g/1203">TS</a>]
00:20:08 ◼ ► that's another matter point that I want to make but to go back to I admitted [<a href="https://overcast.fm/+BtuxPm21g/1208">TS</a>]
00:20:19 ◼ ► pettiness complaining about the article and professional jealousy I'm also I [<a href="https://overcast.fm/+BtuxPm21g/1219">TS</a>]
00:20:25 ◼ ► don't do that all the time I certainly like the team partner profile Jony ive [<a href="https://overcast.fm/+BtuxPm21g/1225">TS</a>]
00:20:28 ◼ ► in the new yorker from a few I guess it's a few months ago [<a href="https://overcast.fm/+BtuxPm21g/1228">TS</a>]
00:20:32 ◼ ► yeah February 23rd was fantastic absolutely tremendous apiece for the [<a href="https://overcast.fm/+BtuxPm21g/1232">TS</a>]
00:20:38 ◼ ► ages that I don't even know that I haven't an eagle about it I guess my [<a href="https://overcast.fm/+BtuxPm21g/1238">TS</a>]
00:20:43 ◼ ► only when he quoted me that he didn't quote the better part of the line so I [<a href="https://overcast.fm/+BtuxPm21g/1243">TS</a>]
00:20:50 ◼ ► will get to your quotes in this article I'm not yet exactly I'm not above you [<a href="https://overcast.fm/+BtuxPm21g/1250">TS</a>]
00:20:55 ◼ ► know i i dont every single time somebody gets you know access to Apple I'm not I [<a href="https://overcast.fm/+BtuxPm21g/1255">TS</a>]
00:21:00 ◼ ► don't think wow that should have been me this is in part a story for the new [<a href="https://overcast.fm/+BtuxPm21g/1260">TS</a>]
00:21:02 ◼ ► yorker fantastic also I've been endless in my prays for the new becoming Steve [<a href="https://overcast.fm/+BtuxPm21g/1262">TS</a>]
00:21:10 ◼ ► Jobs book which i think is fantastic and I recommend everybody and I think it's [<a href="https://overcast.fm/+BtuxPm21g/1270">TS</a>]
00:21:16 ◼ ► the perfect but I think it is excellent [<a href="https://overcast.fm/+BtuxPm21g/1276">TS</a>]
00:21:18 ◼ ► truly excellent and a great compliment everything that's especially as a [<a href="https://overcast.fm/+BtuxPm21g/1278">TS</a>]
00:21:22 ◼ ► compliment to all the other books have been written [<a href="https://overcast.fm/+BtuxPm21g/1282">TS</a>]
00:21:24 ◼ ► about jobs and alcohol in you know last few decades so I always complain about [<a href="https://overcast.fm/+BtuxPm21g/1284">TS</a>]
00:21:30 ◼ ► people who write about Apple you know so I can constantly saying I could have [<a href="https://overcast.fm/+BtuxPm21g/1290">TS</a>]
00:21:35 ◼ ► done a better I could have done better but just think in this case a lot of [<a href="https://overcast.fm/+BtuxPm21g/1295">TS</a>]
00:21:41 ◼ ► yeah but I mean it in the day like I mean I think that the fault for the [<a href="https://overcast.fm/+BtuxPm21g/1301">TS</a>]
00:21:50 ◼ ► ideas in book book falls on jobs [<a href="https://overcast.fm/+BtuxPm21g/1310">TS</a>]
00:21:52 ◼ ► yeah I know both sides both were mean yes it does but but like you know 11 can [<a href="https://overcast.fm/+BtuxPm21g/1312">TS</a>]
00:22:01 ◼ ► suspect that you know widened jobs pick someone that knew him well in new Apple [<a href="https://overcast.fm/+BtuxPm21g/1321">TS</a>]
00:22:05 ◼ ► well new technology well and there's a there's a great story in becoming Steve [<a href="https://overcast.fm/+BtuxPm21g/1325">TS</a>]
00:22:09 ◼ ► Jobs that pressure under tells of when he was at the wall street journal one [<a href="https://overcast.fm/+BtuxPm21g/1329">TS</a>]
00:22:15 ◼ ► and this is again this is before he was before he met jobs the first time in a [<a href="https://overcast.fm/+BtuxPm21g/1335">TS</a>]
00:22:21 ◼ ► while he was nervous meeting in the first time in the eighties was that he [<a href="https://overcast.fm/+BtuxPm21g/1341">TS</a>]
00:22:25 ◼ ► had a colleague at the wall street journal who got an interview with jobs I [<a href="https://overcast.fm/+BtuxPm21g/1345">TS</a>]
00:22:29 ◼ ► think while he was still an apple and he was like jobs is interrupted the [<a href="https://overcast.fm/+BtuxPm21g/1349">TS</a>]
00:22:32 ◼ ► interview and said something to the effect of do you understand anything at [<a href="https://overcast.fm/+BtuxPm21g/1352">TS</a>]
00:22:36 ◼ ► all about this fucking stuff that we're talking about you understand any of this [<a href="https://overcast.fm/+BtuxPm21g/1356">TS</a>]
00:22:39 ◼ ► just called him out on it you know and a guy probably did and I kind of feel like [<a href="https://overcast.fm/+BtuxPm21g/1359">TS</a>]
00:22:44 ◼ ► if you know I think jobs public really good judge of whether people understood [<a href="https://overcast.fm/+BtuxPm21g/1364">TS</a>]
00:22:50 ◼ ► the stuff that they were talking about I think it was really hard to bullshit [<a href="https://overcast.fm/+BtuxPm21g/1370">TS</a>]
00:22:54 ◼ ► that I think he had to know that isaacson just didn't know what the fuck [<a href="https://overcast.fm/+BtuxPm21g/1374">TS</a>]
00:22:58 ◼ ► he was talking about with his work which I agree the buck stops with jobs in a [<a href="https://overcast.fm/+BtuxPm21g/1378">TS</a>]
00:23:04 ◼ ► letter something here i mean like did this is like I don't think I don't think [<a href="https://overcast.fm/+BtuxPm21g/1384">TS</a>]
00:23:11 ◼ ► accomplish what Apple wanted it to accomplish and and I i think the buck [<a href="https://overcast.fm/+BtuxPm21g/1391">TS</a>]
00:23:17 ◼ ► stops with Apple so let's think back so this idea hey let's make a watch and we [<a href="https://overcast.fm/+BtuxPm21g/1397">TS</a>]
00:23:23 ◼ ► don't know what is going to do but lets you set out to do it and you said a lot [<a href="https://overcast.fm/+BtuxPm21g/1403">TS</a>]
00:23:27 ◼ ► of people latching onto this as proof that it's the whole thing was doomed [<a href="https://overcast.fm/+BtuxPm21g/1407">TS</a>]
00:23:31 ◼ ► in a folly that's it i think thats exactly what they do with everything the [<a href="https://overcast.fm/+BtuxPm21g/1411">TS</a>]
00:23:35 ◼ ► key is to go back to that line from a year or two ago that thousand nose for [<a href="https://overcast.fm/+BtuxPm21g/1415">TS</a>]
00:23:39 ◼ ► every yes right to a thousand crazy things and the the the the trick isn't [<a href="https://overcast.fm/+BtuxPm21g/1419">TS</a>]
00:23:47 ◼ ► in coming up with the brilliant idea from the outset right that's that is [<a href="https://overcast.fm/+BtuxPm21g/1427">TS</a>]
00:23:52 ◼ ► that's death if you only if you just sit there and wait at the idea stage until [<a href="https://overcast.fm/+BtuxPm21g/1432">TS</a>]
00:23:58 ◼ ► you have a perfect idea and it's all comes together and then go that's death [<a href="https://overcast.fm/+BtuxPm21g/1438">TS</a>]
00:24:03 ◼ ► that's the way you make crap products you have to get your hands dirty [<a href="https://overcast.fm/+BtuxPm21g/1443">TS</a>]
00:24:08 ◼ ► get the clay and start molding the clay and start making things and try it and [<a href="https://overcast.fm/+BtuxPm21g/1448">TS</a>]
00:24:15 ◼ ► look at it and think is this anything and if you think it's something keep [<a href="https://overcast.fm/+BtuxPm21g/1455">TS</a>]
00:24:18 ◼ ► going and then even after you've spent a lot of time on it eventually you've got [<a href="https://overcast.fm/+BtuxPm21g/1458">TS</a>]
00:24:22 ◼ ► to say it was worth it but no we're not going to do this and then you are you [<a href="https://overcast.fm/+BtuxPm21g/1462">TS</a>]
00:24:28 ◼ ► abandoning their pop off the right post like a bunch of like old old stuff that [<a href="https://overcast.fm/+BtuxPm21g/1468">TS</a>]
00:24:35 ◼ ► he had today any any posted this amazing Kahnawake wake statue type thing that [<a href="https://overcast.fm/+BtuxPm21g/1475">TS</a>]
00:24:42 ◼ ► will like a a concept case for Longhorn it was like these three CDs and a glass [<a href="https://overcast.fm/+BtuxPm21g/1482">TS</a>]
00:24:50 ◼ ► case and it was way over done in an hour there but I is funny that you mention [<a href="https://overcast.fm/+BtuxPm21g/1490">TS</a>]
00:24:54 ◼ ► that because that was like the classic case of pre-poll [<a href="https://overcast.fm/+BtuxPm21g/1494">TS</a>]
00:24:57 ◼ ► pre-planning like micro we gotta do all the stuff going to review the file [<a href="https://overcast.fm/+BtuxPm21g/1497">TS</a>]
00:25:00 ◼ ► system we're gonna redo a call like use racial databases like all this crazy [<a href="https://overcast.fm/+BtuxPm21g/1500">TS</a>]
00:25:05 ◼ ► stuff and they got so focused on the you like this is the idea now regular make [<a href="https://overcast.fm/+BtuxPm21g/1505">TS</a>]
00:25:10 ◼ ► it happen that they spun themselves into the ground and took two years to recover [<a href="https://overcast.fm/+BtuxPm21g/1510">TS</a>]
00:25:16 ◼ ► from that and I think you're exactly right like you you you don't start with [<a href="https://overcast.fm/+BtuxPm21g/1516">TS</a>]
00:25:20 ◼ ► an idea you start with a ton of ideas and whittle down so it's a three-year [<a href="https://overcast.fm/+BtuxPm21g/1520">TS</a>]
00:25:25 ◼ ► project and the the idea of you know the people are latching onto the idea that [<a href="https://overcast.fm/+BtuxPm21g/1525">TS</a>]
00:25:30 ◼ ► the mistake was made back on day one when they said let's make a watch [<a href="https://overcast.fm/+BtuxPm21g/1530">TS</a>]
00:25:34 ◼ ► figure out what what it could be good for know if if the watch is bad product [<a href="https://overcast.fm/+BtuxPm21g/1534">TS</a>]
00:25:39 ◼ ► if it's if this is you know whether or not bad even if it's just not great [<a href="https://overcast.fm/+BtuxPm21g/1539">TS</a>]
00:25:45 ◼ ► the problem wasn't on day one the problem was Sunday you know 800 700 [<a href="https://overcast.fm/+BtuxPm21g/1545">TS</a>]
00:25:51 ◼ ► somewhere around there maybe even nine hundred when they didn't just say you [<a href="https://overcast.fm/+BtuxPm21g/1551">TS</a>]
00:25:55 ◼ ► no this isn't good enough it's not at the beginning stages at the know it at [<a href="https://overcast.fm/+BtuxPm21g/1555">TS</a>]
00:26:00 ◼ ► that end date it having the discipline of you know what they say killing your [<a href="https://overcast.fm/+BtuxPm21g/1560">TS</a>]
00:26:05 ◼ ► babies and even though you've invested two years in this you may have to [<a href="https://overcast.fm/+BtuxPm21g/1565">TS</a>]
00:26:09 ◼ ► backtrack here and there is some of that in here there's some of that in this in [<a href="https://overcast.fm/+BtuxPm21g/1569">TS</a>]
00:26:13 ◼ ► the wired story where they say that they've had to rebuild some of the [<a href="https://overcast.fm/+BtuxPm21g/1573">TS</a>]
00:26:16 ◼ ► software from scratch three times I thought they'd actually had the same [<a href="https://overcast.fm/+BtuxPm21g/1576">TS</a>]
00:26:23 ◼ ► interface as the bubble time the a yes I that was one of the things I called out [<a href="https://overcast.fm/+BtuxPm21g/1583">TS</a>]
00:26:29 ◼ ► actually called that out here is the quote an early version of the software [<a href="https://overcast.fm/+BtuxPm21g/1589">TS</a>]
00:26:34 ◼ ► served you information in the timeline flowing chronologically from top to [<a href="https://overcast.fm/+BtuxPm21g/1594">TS</a>]
00:26:38 ◼ ► bottom that idea never made it off campus the ideas that will ship on April [<a href="https://overcast.fm/+BtuxPm21g/1598">TS</a>]
00:26:42 ◼ ► 24 are focused on streamlining the time it takes a user to figure out whether [<a href="https://overcast.fm/+BtuxPm21g/1602">TS</a>]
00:26:47 ◼ ► something is worth paying attention to [<a href="https://overcast.fm/+BtuxPm21g/1607">TS</a>]
00:26:48 ◼ ► so yeah it does sound which is again that drove me nuts though that pierced [<a href="https://overcast.fm/+BtuxPm21g/1608">TS</a>]
00:26:53 ◼ ► didn't delve more into that into their idea if they told him about that idea I [<a href="https://overcast.fm/+BtuxPm21g/1613">TS</a>]
00:26:57 ◼ ► would have loved to hear more about it and see just how much it was like the [<a href="https://overcast.fm/+BtuxPm21g/1617">TS</a>]
00:27:01 ◼ ► pebble 2.0 interface that's that's the public to point out is what what is up [<a href="https://overcast.fm/+BtuxPm21g/1621">TS</a>]
00:27:07 ◼ ► is old and down is up his old the middle is now and down is the future right and [<a href="https://overcast.fm/+BtuxPm21g/1627">TS</a>]
00:27:14 ◼ ► I thin sounds like the criticism is an hour like reading into an article that I [<a href="https://overcast.fm/+BtuxPm21g/1634">TS</a>]
00:27:18 ◼ ► was reading into whatever but in ways that that everything the same level [<a href="https://overcast.fm/+BtuxPm21g/1638">TS</a>]
00:27:23 ◼ ► priority and and so now you're just going through some that may be important [<a href="https://overcast.fm/+BtuxPm21g/1643">TS</a>]
00:27:28 ◼ ► stuff that may not be and indeed situation here it is I think that Apple [<a href="https://overcast.fm/+BtuxPm21g/1648">TS</a>]
00:27:35 ◼ ► redid the interface 22 more surface things in the moment in that neither of [<a href="https://overcast.fm/+BtuxPm21g/1655">TS</a>]
00:27:41 ◼ ► them go away or have them or or you know have a more immediate and more [<a href="https://overcast.fm/+BtuxPm21g/1661">TS</a>]
00:27:45 ◼ ► more reaction you know reactive almond eyes actually an interesting guy don't [<a href="https://overcast.fm/+BtuxPm21g/1665">TS</a>]
00:27:51 ◼ ► know him personally but he's he's out and he's I knew of him and he's even [<a href="https://overcast.fm/+BtuxPm21g/1671">TS</a>]
00:27:58 ◼ ► know his name probably isn't that well-known is somewhat controversial if [<a href="https://overcast.fm/+BtuxPm21g/1678">TS</a>]
00:28:03 ◼ ► you consider the whole you no change in you I direction from Iowa seven in [<a href="https://overcast.fm/+BtuxPm21g/1683">TS</a>]
00:28:09 ◼ ► Yosemite to be controversial because he led that work in a working directly [<a href="https://overcast.fm/+BtuxPm21g/1689">TS</a>]
00:28:14 ◼ ► under I've and it's the fact that his background is graphic design I was I was [<a href="https://overcast.fm/+BtuxPm21g/1694">TS</a>]
00:28:23 ◼ ► thinking the exact same thing and he came into a ball [<a href="https://overcast.fm/+BtuxPm21g/1703">TS</a>]
00:28:25 ◼ ► insurers Product Marketing Group and did things like the packaging boxes and [<a href="https://overcast.fm/+BtuxPm21g/1705">TS</a>]
00:28:32 ◼ ► stuff like that and then moved to take a leadership role in user interface design [<a href="https://overcast.fm/+BtuxPm21g/1712">TS</a>]
00:28:39 ◼ ► and the like I said I would call controversy and people inside Apple I [<a href="https://overcast.fm/+BtuxPm21g/1719">TS</a>]
00:28:45 ◼ ► know you know there are people who strongly disagree with the direction I [<a href="https://overcast.fm/+BtuxPm21g/1725">TS</a>]
00:28:50 ◼ ► think that that is the criticism of the Iowa 7 aesthetics that looks fantastic [<a href="https://overcast.fm/+BtuxPm21g/1730">TS</a>]
00:28:54 ◼ ► but there's a difference between looking good in a screenshot and and actually [<a href="https://overcast.fm/+BtuxPm21g/1734">TS</a>]
00:28:59 ◼ ► being something that you interact with it and I think all the criticism is [<a href="https://overcast.fm/+BtuxPm21g/1739">TS</a>]
00:29:03 ◼ ► about like the affordances wake how do you know what to do what to press and [<a href="https://overcast.fm/+BtuxPm21g/1743">TS</a>]
00:29:08 ◼ ► that's something that I do think is lacking in it is still lacking and even [<a href="https://overcast.fm/+BtuxPm21g/1748">TS</a>]
00:29:13 ◼ ► though no question I was there was a look a million times better then then [<a href="https://overcast.fm/+BtuxPm21g/1753">TS</a>]
00:29:17 ◼ ► the previous version it is harder to use and you know it's inside the company [<a href="https://overcast.fm/+BtuxPm21g/1757">TS</a>]
00:29:26 ◼ ► like eight or wise there's been turned over like where there are and again I [<a href="https://overcast.fm/+BtuxPm21g/1766">TS</a>]
00:29:34 ◼ ► don't think it's complete it's not like all of the old human interface team was [<a href="https://overcast.fm/+BtuxPm21g/1774">TS</a>]
00:29:41 ◼ ► forced out and they're all you know have new jobs elsewhere in a whole new team [<a href="https://overcast.fm/+BtuxPm21g/1781">TS</a>]
00:29:45 ◼ ► came in but in some ways it you know you know some of those people are still [<a href="https://overcast.fm/+BtuxPm21g/1785">TS</a>]
00:29:51 ◼ ► there and you know it wasn't a complete reshuffling but it was definitely [<a href="https://overcast.fm/+BtuxPm21g/1791">TS</a>]
00:29:57 ◼ ► somewhat of a recent phone right now I've heard the same thing you know that [<a href="https://overcast.fm/+BtuxPm21g/1797">TS</a>]
00:30:03 ◼ ► end and there's definitely some you know user interface people from the other [<a href="https://overcast.fm/+BtuxPm21g/1803">TS</a>]
00:30:08 ◼ ► side the old school people who have left Apple and Google and other places now in [<a href="https://overcast.fm/+BtuxPm21g/1808">TS</a>]
00:30:13 ◼ ► in the valley and I is sort of Africa the other name I know there's another [<a href="https://overcast.fm/+BtuxPm21g/1813">TS</a>]
00:30:19 ◼ ► person came from product marketing [<a href="https://overcast.fm/+BtuxPm21g/1819">TS</a>]
00:30:21 ◼ ► you know and there is some resentment from the people who don't think who [<a href="https://overcast.fm/+BtuxPm21g/1821">TS</a>]
00:30:26 ◼ ► don't agree with the direction just as an aside [<a href="https://overcast.fm/+BtuxPm21g/1826">TS</a>]
00:30:34 ◼ ► a break and then we'll come back to that point that I told you to keeping your [<a href="https://overcast.fm/+BtuxPm21g/1834">TS</a>]
00:30:36 ◼ ► hands all right it was my fingers but a reminder I disregarded alright let's [<a href="https://overcast.fm/+BtuxPm21g/1836">TS</a>]
00:30:42 ◼ ► take a break and let's thank first sponsor our good friends at fracture you [<a href="https://overcast.fm/+BtuxPm21g/1842">TS</a>]
00:30:50 ◼ ► guys know fracture I talk about him they've been sponsoring the show all [<a href="https://overcast.fm/+BtuxPm21g/1850">TS</a>]
00:30:53 ◼ ► your along great great service they print photographs directly on glass you [<a href="https://overcast.fm/+BtuxPm21g/1853">TS</a>]
00:31:02 ◼ ► take pictures with your iPhone any camera one you got them they're all on [<a href="https://overcast.fm/+BtuxPm21g/1862">TS</a>]
00:31:06 ◼ ► your computer right in the old days all your pictures Randall is easy you could [<a href="https://overcast.fm/+BtuxPm21g/1866">TS</a>]
00:31:12 ◼ ► just buy a frame it put the best ones we've got everything digital now it's [<a href="https://overcast.fm/+BtuxPm21g/1872">TS</a>]
00:31:16 ◼ ► great to print your photos it really is your best photos you put them up you get [<a href="https://overcast.fm/+BtuxPm21g/1876">TS</a>]
00:31:22 ◼ ► some pictures of your kids family and stuff like that you put it up on the [<a href="https://overcast.fm/+BtuxPm21g/1882">TS</a>]
00:31:25 ◼ ► wall and then all of a sudden you look at him and my god everybody's older [<a href="https://overcast.fm/+BtuxPm21g/1885">TS</a>]
00:31:30 ◼ ► we've got a picture I just saw it the other day was from my wife's and my [<a href="https://overcast.fm/+BtuxPm21g/1890">TS</a>]
00:31:34 ◼ ► wedding and goes along time ago that one of her cousins was just a tiny little [<a href="https://overcast.fm/+BtuxPm21g/1894">TS</a>]
00:31:41 ◼ ► girl like pre-school aged and now she's like a senior in high school and I take [<a href="https://overcast.fm/+BtuxPm21g/1901">TS</a>]
00:31:45 ◼ ► holy shit look at her what a great reminder pretty photos I can't I can't [<a href="https://overcast.fm/+BtuxPm21g/1905">TS</a>]
00:31:50 ◼ ► recommend it enough while fracture is great way to do it [<a href="https://overcast.fm/+BtuxPm21g/1910">TS</a>]
00:31:54 ◼ ► you send them your photos they print them directly on glass not a piece of [<a href="https://overcast.fm/+BtuxPm21g/1914">TS</a>]
00:31:58 ◼ ► paper stuck to class I don't even know how they do it sometime proprietary [<a href="https://overcast.fm/+BtuxPm21g/1918">TS</a>]
00:32:02 ◼ ► secret sauce right on the glass just like I like the way that like I've [<a href="https://overcast.fm/+BtuxPm21g/1922">TS</a>]
00:32:08 ◼ ► hunter laminated this the pixels are laminated to the glass it's a fantastic [<a href="https://overcast.fm/+BtuxPm21g/1928">TS</a>]
00:32:12 ◼ ► effect really looks great and it lets you mountain in these amazingly minimal [<a href="https://overcast.fm/+BtuxPm21g/1932">TS</a>]
00:32:20 ◼ ► ways because there's no reason you don't need to have a border around the frame [<a href="https://overcast.fm/+BtuxPm21g/1940">TS</a>]
00:32:23 ◼ ► because there's no piece of paper that secured to the glass to you can get [<a href="https://overcast.fm/+BtuxPm21g/1943">TS</a>]
00:32:28 ◼ ► these amazing edge-to-edge just just the glass just the picture just the picture [<a href="https://overcast.fm/+BtuxPm21g/1948">TS</a>]
00:32:32 ◼ ► just sitting there really really amazing stuff great prices all sorts of sizes [<a href="https://overcast.fm/+BtuxPm21g/1952">TS</a>]
00:32:38 ◼ ► from really small stuff you can put on your desk to [<a href="https://overcast.fm/+BtuxPm21g/1958">TS</a>]
00:32:42 ◼ ► really big 12 23 by 23 square I forget how big the big rectangle ones something [<a href="https://overcast.fm/+BtuxPm21g/1962">TS</a>]
00:32:48 ◼ ► 28 inches 27 it is really really big and he made about that too is it ties into I [<a href="https://overcast.fm/+BtuxPm21g/1968">TS</a>]
00:32:56 ◼ ► think Apple's campaign with the iPhone 6 camera the shot with iPhone with just [<a href="https://overcast.fm/+BtuxPm21g/1976">TS</a>]
00:33:01 ◼ ► how good i phone pictures look blown up big we know that the iPhone has a good [<a href="https://overcast.fm/+BtuxPm21g/1981">TS</a>]
00:33:08 ◼ ► camera but it's like you still think well at the phone cameras he can pull it [<a href="https://overcast.fm/+BtuxPm21g/1988">TS</a>]
00:33:10 ◼ ► up real big take actually you can't there's plenty of pictures you can go to [<a href="https://overcast.fm/+BtuxPm21g/1990">TS</a>]
00:33:14 ◼ ► you know to 27 inches with photos taken with your iPhone and they look amazing I [<a href="https://overcast.fm/+BtuxPm21g/1994">TS</a>]
00:33:18 ◼ ► mean some of the ones in the Apple Store they've got blown up to like six feet [<a href="https://overcast.fm/+BtuxPm21g/1998">TS</a>]
00:33:21 ◼ ► and they look great so where do you go to find out more go to fracture me.com [<a href="https://overcast.fm/+BtuxPm21g/2001">TS</a>]
00:33:30 ◼ ► and you can sign up as area code I think there's a code but I forget it I'll tell [<a href="https://overcast.fm/+BtuxPm21g/2010">TS</a>]
00:33:40 ◼ ► you later but the current go there go to fracture meed.com and get some pictures [<a href="https://overcast.fm/+BtuxPm21g/2020">TS</a>]
00:33:47 ◼ ► and by the director was the thought that I had to hold your hands [<a href="https://overcast.fm/+BtuxPm21g/2027">TS</a>]
00:33:58 ◼ ► the idea is there are apples messaging has hasn't been as crisp as it as it [<a href="https://overcast.fm/+BtuxPm21g/2038">TS</a>]
00:34:05 ◼ ► once was and you know why I always hated dip into the you know since Steve Jobs [<a href="https://overcast.fm/+BtuxPm21g/2045">TS</a>]
00:34:14 ◼ ► sort of narrative but I think this is the one area where Apple has does does [<a href="https://overcast.fm/+BtuxPm21g/2054">TS</a>]
00:34:19 ◼ ► miss him and I think the reason they miss him is is in part because he was so [<a href="https://overcast.fm/+BtuxPm21g/2059">TS</a>]
00:34:23 ◼ ► deeply involved in in the messaging [<a href="https://overcast.fm/+BtuxPm21g/2063">TS</a>]
00:34:27 ◼ ► approving everything just like you cannot overstate how involved you was [<a href="https://overcast.fm/+BtuxPm21g/2067">TS</a>]
00:34:33 ◼ ► like more than than product design and and the problem with that is that the [<a href="https://overcast.fm/+BtuxPm21g/2073">TS</a>]
00:34:40 ◼ ► danger of having a micromanager is well the mega-mergers they're resuming his [<a href="https://overcast.fm/+BtuxPm21g/2080">TS</a>]
00:34:44 ◼ ► brilliant as jobs obviously was particularly when it came to messaging [<a href="https://overcast.fm/+BtuxPm21g/2084">TS</a>]
00:34:48 ◼ ► you'll get great work but once the micro managers gone everyone underneath the [<a href="https://overcast.fm/+BtuxPm21g/2088">TS</a>]
00:34:53 ◼ ► micro manager has just been in pure execution rules I just gotta just got a [<a href="https://overcast.fm/+BtuxPm21g/2093">TS</a>]
00:34:58 ◼ ► message from headquarters headquarters says the code for fracture its daring [<a href="https://overcast.fm/+BtuxPm21g/2098">TS</a>]
00:35:02 ◼ ► fireball all one word on when you use that you save 15% so that's good let [<a href="https://overcast.fm/+BtuxPm21g/2102">TS</a>]
00:35:06 ◼ ► them fix it in the car with this will stick in your head because it came amid [<a href="https://overcast.fm/+BtuxPm21g/2106">TS</a>]
00:35:11 ◼ ► use that code when you buy your fracturing you save 15% price yes and [<a href="https://overcast.fm/+BtuxPm21g/2111">TS</a>]
00:35:18 ◼ ► here's the big difference it's another meta angle on this story is in the job [<a href="https://overcast.fm/+BtuxPm21g/2118">TS</a>]
00:35:22 ◼ ► there it wasn't just that he controlled the messaging from behind the scenes and [<a href="https://overcast.fm/+BtuxPm21g/2122">TS</a>]
00:35:25 ◼ ► it was a strategy of truly severe limited access to any and all Apple [<a href="https://overcast.fm/+BtuxPm21g/2125">TS</a>]
00:35:35 ◼ ► employees including Jobs himself up and that's one of the things that really [<a href="https://overcast.fm/+BtuxPm21g/2135">TS</a>]
00:35:40 ◼ ► sticks out to me reading becoming steve Jobs was just how much more accessible [<a href="https://overcast.fm/+BtuxPm21g/2140">TS</a>]
00:35:47 ◼ ► he was personally right up through coming back to Apple in 1997 that it [<a href="https://overcast.fm/+BtuxPm21g/2147">TS</a>]
00:35:59 ◼ ► really was a and even maybe even in those first two years you know the first [<a href="https://overcast.fm/+BtuxPm21g/2159">TS</a>]
00:36:05 ◼ ► few years there and Apple he was still a lot more accessible to again not any and [<a href="https://overcast.fm/+BtuxPm21g/2165">TS</a>]
00:36:11 ◼ ► all not any you know george and charlie reporter from anybody but with [<a href="https://overcast.fm/+BtuxPm21g/2171">TS</a>]
00:36:15 ◼ ► hand-picked reporters from you know big-name publications like the Wall [<a href="https://overcast.fm/+BtuxPm21g/2175">TS</a>]
00:36:20 ◼ ► Street Journal and fortune and etc he was pretty accessible and then that that [<a href="https://overcast.fm/+BtuxPm21g/2180">TS</a>]
00:36:25 ◼ ► got shut down really and nobody they nobody got to talk to Apple executives [<a href="https://overcast.fm/+BtuxPm21g/2185">TS</a>]
00:36:29 ◼ ► and you certainly didn't see this it is clearly a huge strategic change in terms [<a href="https://overcast.fm/+BtuxPm21g/2189">TS</a>]
00:36:38 ◼ ► of just how many people they've made accessible to the press in the run-up to [<a href="https://overcast.fm/+BtuxPm21g/2198">TS</a>]
00:36:42 ◼ ► the watch huge profile Jony ive in the new yorker which was clearly months in [<a href="https://overcast.fm/+BtuxPm21g/2202">TS</a>]
00:36:48 ◼ ► the making I mean maybe the better part of 2014 [<a href="https://overcast.fm/+BtuxPm21g/2208">TS</a>]
00:36:52 ◼ ► you know with a series of interviews and trips to California [<a href="https://overcast.fm/+BtuxPm21g/2212">TS</a>]
00:36:56 ◼ ► enormous access that was granted in partner and the Financial Times had a [<a href="https://overcast.fm/+BtuxPm21g/2216">TS</a>]
00:37:03 ◼ ► you know clearly not as detailed as lengthy as the in Parker but pretty [<a href="https://overcast.fm/+BtuxPm21g/2223">TS</a>]
00:37:07 ◼ ► pretty good interview with johnnie I've on the record there is a Tim Cook [<a href="https://overcast.fm/+BtuxPm21g/2227">TS</a>]
00:37:12 ◼ ► profile by Adam Lashinsky in voir IRIN I i've because they swear to God by the [<a href="https://overcast.fm/+BtuxPm21g/2232">TS</a>]
00:37:25 ◼ ► way my brain works it's like a hashing algorithm and because they both start [<a href="https://overcast.fm/+BtuxPm21g/2245">TS</a>]
00:37:28 ◼ ► with F O R and their business publications I always confuse fortune is [<a href="https://overcast.fm/+BtuxPm21g/2248">TS</a>]
00:37:32 ◼ ► for its fortune occasion that was last week and I'm I think I'm getting some [<a href="https://overcast.fm/+BtuxPm21g/2252">TS</a>]
00:37:41 ◼ ► after the event last year there was a bunch to like he was in the V Bloomberg [<a href="https://overcast.fm/+BtuxPm21g/2261">TS</a>]
00:37:45 ◼ ► Businessweek with that you know crazy cover up but it's interesting I've [<a href="https://overcast.fm/+BtuxPm21g/2265">TS</a>]
00:37:49 ◼ ► actually i've i've actually going back is not perfect I'm doing I'm searching [<a href="https://overcast.fm/+BtuxPm21g/2269">TS</a>]
00:37:53 ◼ ► in Google for the time period up to the the actual watch of the watch or the [<a href="https://overcast.fm/+BtuxPm21g/2273">TS</a>]
00:37:59 ◼ ► phone sorry back 2007 and you would think that any sort of article like this [<a href="https://overcast.fm/+BtuxPm21g/2279">TS</a>]
00:38:04 ◼ ► sort of wire Oracle be somewhere at the top and I don't i cant find anything [<a href="https://overcast.fm/+BtuxPm21g/2284">TS</a>]
00:38:07 ◼ ► like it they can find all the reviews that dropped you know week before I [<a href="https://overcast.fm/+BtuxPm21g/2287">TS</a>]
00:38:12 ◼ ► don't recall and I can I think I would have I don't recall ever hearing about [<a href="https://overcast.fm/+BtuxPm21g/2292">TS</a>]
00:38:16 ◼ ► like who designed the interface for the iPhone and I don't recall I mean we knew [<a href="https://overcast.fm/+BtuxPm21g/2296">TS</a>]
00:38:23 ◼ ► Jony ive and you know in the job 0 the best that you God outside Apple was just [<a href="https://overcast.fm/+BtuxPm21g/2303">TS</a>]
00:38:31 ◼ ► public reckoning recognition of who did what johnnie I would I give a speech [<a href="https://overcast.fm/+BtuxPm21g/2311">TS</a>]
00:38:36 ◼ ► like once a year like using somewhere in Great Britain in like that that that was [<a href="https://overcast.fm/+BtuxPm21g/2316">TS</a>]
00:38:40 ◼ ► that was about it and he was already talking in the videos you know I think I [<a href="https://overcast.fm/+BtuxPm21g/2320">TS</a>]
00:38:46 ◼ ► think i've i've was already in either being interviewed I wasn't really not [<a href="https://overcast.fm/+BtuxPm21g/2326">TS</a>]
00:38:51 ◼ ► like now he narrates them but then it was like he was doing you know the [<a href="https://overcast.fm/+BtuxPm21g/2331">TS</a>]
00:38:54 ◼ ► talking head with the white background [<a href="https://overcast.fm/+BtuxPm21g/2334">TS</a>]
00:38:56 ◼ ► you know talking about working on the meticulous design and you know dropping [<a href="https://overcast.fm/+BtuxPm21g/2336">TS</a>]
00:39:00 ◼ ► all those excellently impeccably pronounced adjectives you know we always [<a href="https://overcast.fm/+BtuxPm21g/2340">TS</a>]
00:39:06 ◼ ► know who chiller is because shoulders on stage [<a href="https://overcast.fm/+BtuxPm21g/2346">TS</a>]
00:39:08 ◼ ► but you just never got behind us you know there's never any kind of access [<a href="https://overcast.fm/+BtuxPm21g/2348">TS</a>]
00:39:14 ◼ ► like this like talking them to people who designed you know the look and feel [<a href="https://overcast.fm/+BtuxPm21g/2354">TS</a>]
00:39:18 ◼ ► of the buttons for Iowa's one and stuff like that right it's all you got was the [<a href="https://overcast.fm/+BtuxPm21g/2358">TS</a>]
00:39:24 ◼ ► story that Jobs presented on state Rep we are so I think that there's a couple [<a href="https://overcast.fm/+BtuxPm21g/2364">TS</a>]
00:39:28 ◼ ► things are so one it was super tightly controlled which meant means like you [<a href="https://overcast.fm/+BtuxPm21g/2368">TS</a>]
00:39:35 ◼ ► you're not getting a story like this that I think that I suspected it came [<a href="https://overcast.fm/+BtuxPm21g/2375">TS</a>]
00:39:40 ◼ ► out with a spin that a ball probably probably wouldn't probably wouldn't [<a href="https://overcast.fm/+BtuxPm21g/2380">TS</a>]
00:39:46 ◼ ► prefer so that's kind of part one like you you know this is kind of risk of [<a href="https://overcast.fm/+BtuxPm21g/2386">TS</a>]
00:39:52 ◼ ► being open but part two is even the people who are talking don't don't have [<a href="https://overcast.fm/+BtuxPm21g/2392">TS</a>]
00:39:57 ◼ ► a Christmas in in in in what they're saying end and I know whether the [<a href="https://overcast.fm/+BtuxPm21g/2397">TS</a>]
00:40:03 ◼ ► narrative for skeptics in particular is that you know why does exist actually [<a href="https://overcast.fm/+BtuxPm21g/2403">TS</a>]
00:40:09 ◼ ► think this is the heart of messaging actually think what they're saying this [<a href="https://overcast.fm/+BtuxPm21g/2409">TS</a>]
00:40:20 ◼ ► advancement in technology and computing happens because like great people force [<a href="https://overcast.fm/+BtuxPm21g/2420">TS</a>]
00:40:25 ◼ ► it into be like I think that there is there's kind of in and out like an [<a href="https://overcast.fm/+BtuxPm21g/2425">TS</a>]
00:40:30 ◼ ► ongoing march forward progress of technology and the great companies the [<a href="https://overcast.fm/+BtuxPm21g/2430">TS</a>]
00:40:35 ◼ ► great visionaries like a Steve Jobs their skill is not in like birthing [<a href="https://overcast.fm/+BtuxPm21g/2435">TS</a>]
00:40:41 ◼ ► things per se it it's in seeing where the where the wave is going and catching [<a href="https://overcast.fm/+BtuxPm21g/2441">TS</a>]
00:40:46 ◼ ► it and being on the cutting edge of it and and that's why you see again again [<a href="https://overcast.fm/+BtuxPm21g/2446">TS</a>]
00:40:51 ◼ ► like there's all these examples of history of like stuff being invented by [<a href="https://overcast.fm/+BtuxPm21g/2451">TS</a>]
00:40:54 ◼ ► multiple people at about the same time [<a href="https://overcast.fm/+BtuxPm21g/2454">TS</a>]
00:40:56 ◼ ► rate is because like it's is the time for something in I get this is my flight [<a href="https://overcast.fm/+BtuxPm21g/2456">TS</a>]
00:41:01 ◼ ► with a very responses to decorate like stated this and I think it's the time in [<a href="https://overcast.fm/+BtuxPm21g/2461">TS</a>]
00:41:07 ◼ ► exactly what he said the next place is the watched the problem is that the [<a href="https://overcast.fm/+BtuxPm21g/2467">TS</a>]
00:41:12 ◼ ► press that that's not how the press write stories the presses in right about [<a href="https://overcast.fm/+BtuxPm21g/2472">TS</a>]
00:41:15 ◼ ► like the big picture contextual place in technology for the device that's why I [<a href="https://overcast.fm/+BtuxPm21g/2475">TS</a>]
00:41:21 ◼ ► but I write to limited audience what press want they want the hero when they [<a href="https://overcast.fm/+BtuxPm21g/2481">TS</a>]
00:41:27 ◼ ► want the the the the opening shot story in case and that's why you had steve [<a href="https://overcast.fm/+BtuxPm21g/2487">TS</a>]
00:41:32 ◼ ► Jobs the iPhone being like we are here in our phones so we made a better one [<a href="https://overcast.fm/+BtuxPm21g/2492">TS</a>]
00:41:36 ◼ ► adapts that you can watch on to that and that's not here and it's it's it's [<a href="https://overcast.fm/+BtuxPm21g/2496">TS</a>]
00:41:42 ◼ ► thank you for some of the iPad I i think one of the most interesting things that [<a href="https://overcast.fm/+BtuxPm21g/2502">TS</a>]
00:41:48 ◼ ► come out of this garage of the finest you know access and quote from Apple's [<a href="https://overcast.fm/+BtuxPm21g/2508">TS</a>]
00:41:55 ◼ ► leaders design leaders I thought one of the most interesting was the I've quoted [<a href="https://overcast.fm/+BtuxPm21g/2515">TS</a>]
00:41:59 ◼ ► in the Financial Times article which overall wasn't a great article isn't [<a href="https://overcast.fm/+BtuxPm21g/2519">TS</a>]
00:42:03 ◼ ► really you know but this line was great [<a href="https://overcast.fm/+BtuxPm21g/2523">TS</a>]
00:42:06 ◼ ► which isn't surprising the more you know I've said exactly what you're saying but [<a href="https://overcast.fm/+BtuxPm21g/2526">TS</a>]
00:42:10 ◼ ► it was great to hear from we approach the phone with from this perspective [<a href="https://overcast.fm/+BtuxPm21g/2530">TS</a>]
00:42:14 ◼ ► that we all hated the phones that we had and we're approaching the watch as that [<a href="https://overcast.fm/+BtuxPm21g/2534">TS</a>]
00:42:22 ◼ ► we love watches we love the traditional world of mechanical watches and we're [<a href="https://overcast.fm/+BtuxPm21g/2542">TS</a>]
00:42:26 ◼ ► we're approaching a watch with reverence for what's come before us and that is a [<a href="https://overcast.fm/+BtuxPm21g/2546">TS</a>]
00:42:31 ◼ ► totally different approach in its informed everything we did and it's [<a href="https://overcast.fm/+BtuxPm21g/2551">TS</a>]
00:42:35 ◼ ► fascinating to hear that right nothing no kind of trash talk at all about the [<a href="https://overcast.fm/+BtuxPm21g/2555">TS</a>]
00:42:39 ◼ ► traditional world of of watches yeah it is interesting but then this article [<a href="https://overcast.fm/+BtuxPm21g/2559">TS</a>]
00:42:45 ◼ ► doesn't go into that at all it just says you know Jony ive took a deep dive into [<a href="https://overcast.fm/+BtuxPm21g/2565">TS</a>]
00:42:50 ◼ ► her ology I think that was even a mistake from what I understand it wasn't [<a href="https://overcast.fm/+BtuxPm21g/2570">TS</a>]
00:42:54 ◼ ► just the Jony ive when an ad like I'm gonna go become a huge watch expert [<a href="https://overcast.fm/+BtuxPm21g/2574">TS</a>]
00:43:00 ◼ ► everybody who worked on the watch like they brought in for a logical experts [<a href="https://overcast.fm/+BtuxPm21g/2580">TS</a>]
00:43:04 ◼ ► and it wasn't just Jony ive who studied up on it it was everybody who was [<a href="https://overcast.fm/+BtuxPm21g/2584">TS</a>]
00:43:09 ◼ ► involved like the whole team more or less became world-class experts in in [<a href="https://overcast.fm/+BtuxPm21g/2589">TS</a>]
00:43:15 ◼ ► the history and you know everything you want to know to be a serious you know [<a href="https://overcast.fm/+BtuxPm21g/2595">TS</a>]
00:43:20 ◼ ► watch expert yeah and I don't think that comes across in the story [<a href="https://overcast.fm/+BtuxPm21g/2600">TS</a>]
00:43:28 ◼ ► I do I do think in terms of it being outside Apple's control I can't help but [<a href="https://overcast.fm/+BtuxPm21g/2608">TS</a>]
00:43:31 ◼ ► think that Katie cotton some of his you know wherever she is this morning is [<a href="https://overcast.fm/+BtuxPm21g/2611">TS</a>]
00:43:36 ◼ ► enjoying your morning cup of tea or coffee or whatever she drinks and is [<a href="https://overcast.fm/+BtuxPm21g/2616">TS</a>]
00:43:41 ◼ ► just shaking her head I was under the impression she started out with Scott's [<a href="https://overcast.fm/+BtuxPm21g/2621">TS</a>]
00:43:45 ◼ ► first thing but I don't think so now I i know i think i i agree in like there in [<a href="https://overcast.fm/+BtuxPm21g/2625">TS</a>]
00:43:55 ◼ ► the AM people got people people obviously especially journalists you [<a href="https://overcast.fm/+BtuxPm21g/2635">TS</a>]
00:44:02 ◼ ► know very much disliked that era of alcohol from a PR perspective in [<a href="https://overcast.fm/+BtuxPm21g/2642">TS</a>]
00:44:06 ◼ ► disliked begotten by large but the fact the matter is coupled in Apple's message [<a href="https://overcast.fm/+BtuxPm21g/2646">TS</a>]
00:44:15 ◼ ► always got across because there's nothing else to write about the only [<a href="https://overcast.fm/+BtuxPm21g/2655">TS</a>]
00:44:20 ◼ ► thing they went out was exactly what they wanted to add out and again I like [<a href="https://overcast.fm/+BtuxPm21g/2660">TS</a>]
00:44:24 ◼ ► I said wake the it's almost like the problem here the problem this article is [<a href="https://overcast.fm/+BtuxPm21g/2664">TS</a>]
00:44:28 ◼ ► in there too honest and and I appreciate that in you appreciate that but honest [<a href="https://overcast.fm/+BtuxPm21g/2668">TS</a>]
00:44:38 ◼ ► unfiltered honesty in this is this is maybe we can lead into your both the [<a href="https://overcast.fm/+BtuxPm21g/2678">TS</a>]
00:44:43 ◼ ► unfiltered honesty without doesn't it doesn't [<a href="https://overcast.fm/+BtuxPm21g/2683">TS</a>]
00:44:49 ◼ ► is not a sound bite you like and it doesn't it doesn't spread in in open to [<a href="https://overcast.fm/+BtuxPm21g/2689">TS</a>]
00:44:57 ◼ ► all kinds of interpretations and that's you kind of see that happening any in [<a href="https://overcast.fm/+BtuxPm21g/2697">TS</a>]
00:45:04 ◼ ► the hands of someone like you in Parker who who [<a href="https://overcast.fm/+BtuxPm21g/2704">TS</a>]
00:45:08 ◼ ► member took seventeen thousand words to do it like what was it about the link [<a href="https://overcast.fm/+BtuxPm21g/2708">TS</a>]
00:45:12 ◼ ► that matter to lose all the context that was put around it right when you put [<a href="https://overcast.fm/+BtuxPm21g/2712">TS</a>]
00:45:16 ◼ ► context around honesty then it's so fulfilling its like you read that [<a href="https://overcast.fm/+BtuxPm21g/2716">TS</a>]
00:45:22 ◼ ► article they eating a steak dinner or something but when you when you have [<a href="https://overcast.fm/+BtuxPm21g/2722">TS</a>]
00:45:26 ◼ ► honesty by without deep understanding or contacts it it will open to [<a href="https://overcast.fm/+BtuxPm21g/2726">TS</a>]
00:45:34 ◼ ► interpretation which I think happened here in so you had his interpretation on [<a href="https://overcast.fm/+BtuxPm21g/2734">TS</a>]
00:45:39 ◼ ► end to you get kind of unintended sound bites and I think that's what happened [<a href="https://overcast.fm/+BtuxPm21g/2739">TS</a>]
00:45:45 ◼ ► to the sound bite as Apple to Melbourne for the watch will again I think you [<a href="https://overcast.fm/+BtuxPm21g/2745">TS</a>]
00:45:49 ◼ ► look at the big picture a watch is the net natural thing to do next and it does [<a href="https://overcast.fm/+BtuxPm21g/2749">TS</a>]
00:45:53 ◼ ► tell time and I honestly think that that's the better way to approach it is [<a href="https://overcast.fm/+BtuxPm21g/2753">TS</a>]
00:45:57 ◼ ► okay let's approach it with an empty mind and anything and everything goes as [<a href="https://overcast.fm/+BtuxPm21g/2757">TS</a>]
00:46:01 ◼ ► opposed to I'm telling you the worst way to design anything is to have the whole [<a href="https://overcast.fm/+BtuxPm21g/2761">TS</a>]
00:46:05 ◼ ► thing in your head and then go make the thing in your head [<a href="https://overcast.fm/+BtuxPm21g/2765">TS</a>]
00:46:08 ◼ ► without constant iteration in revisiting and viewing it as it becomes relearn [<a href="https://overcast.fm/+BtuxPm21g/2768">TS</a>]
00:46:14 ◼ ► relearn trailer it's it's to me one of the secrets of Apple's success in last [<a href="https://overcast.fm/+BtuxPm21g/2774">TS</a>]
00:46:18 ◼ ► geez what we've been up to now twenty twenty years fifteen years what the hell [<a href="https://overcast.fm/+BtuxPm21g/2778">TS</a>]
00:46:25 ◼ ► how long has it been well the iPad iPod with a dozen eighteen years since ninety [<a href="https://overcast.fm/+BtuxPm21g/2785">TS</a>]
00:46:31 ◼ ► so is is that they don't you know it's not like somebody goes off with a [<a href="https://overcast.fm/+BtuxPm21g/2791">TS</a>]
00:46:40 ◼ ► notebook sketches that they and draws it all up and then somebody goes and makes [<a href="https://overcast.fm/+BtuxPm21g/2800">TS</a>]
00:46:44 ◼ ► it which is i think a lot of Technology get to me has been made ever since the [<a href="https://overcast.fm/+BtuxPm21g/2804">TS</a>]
00:46:48 ◼ ► outset of Technology told me I mean I think people have this idea that Apple [<a href="https://overcast.fm/+BtuxPm21g/2808">TS</a>]
00:46:52 ◼ ► as grand vision I mean like one thing that I got a chance to really dig deep [<a href="https://overcast.fm/+BtuxPm21g/2812">TS</a>]
00:46:59 ◼ ► into when i when I was at Apple was was working out the Titans game about ten [<a href="https://overcast.fm/+BtuxPm21g/2819">TS</a>]
00:47:05 ◼ ► basic and what people forget about this story unraveled you before i buy you [<a href="https://overcast.fm/+BtuxPm21g/2825">TS</a>]
00:47:11 ◼ ► remember in 2000 Apple had a big event where they're like you know the you know [<a href="https://overcast.fm/+BtuxPm21g/2831">TS</a>]
00:47:16 ◼ ► what made the Mac the first time around it was desktop publishing well we think [<a href="https://overcast.fm/+BtuxPm21g/2836">TS</a>]
00:47:21 ◼ ► we know what's next and it's gonna be movies and movie and it was the iMac and [<a href="https://overcast.fm/+BtuxPm21g/2841">TS</a>]
00:47:27 ◼ ► we are gonna like you can make home movies and this is what we're gonna be [<a href="https://overcast.fm/+BtuxPm21g/2847">TS</a>]
00:47:31 ◼ ► all about and then like nine months later or nine months later someone [<a href="https://overcast.fm/+BtuxPm21g/2851">TS</a>]
00:47:38 ◼ ► Steve Jobs on stage and is a completely different vision I could not be more [<a href="https://overcast.fm/+BtuxPm21g/2858">TS</a>]
00:47:42 ◼ ► different and that was the digital hubs beat so we think the max gonna be a [<a href="https://overcast.fm/+BtuxPm21g/2862">TS</a>]
00:47:45 ◼ ► digital for all these devices yeah and I think he almost admitted that it was a [<a href="https://overcast.fm/+BtuxPm21g/2865">TS</a>]
00:47:50 ◼ ► mistake right because it also coincided with [<a href="https://overcast.fm/+BtuxPm21g/2870">TS</a>]
00:47:52 ◼ ► with making CD you are drive standard because part of the problem with the [<a href="https://overcast.fm/+BtuxPm21g/2872">TS</a>]
00:48:00 ◼ ► prior max was that you couldn't make music discs right don't know if I mean [<a href="https://overcast.fm/+BtuxPm21g/2880">TS</a>]
00:48:05 ◼ ► they implicitly admitted it was a problem I C 2012 stand up and say we we [<a href="https://overcast.fm/+BtuxPm21g/2885">TS</a>]
00:48:10 ◼ ► we we screw this up but it was his way of doing it could save doing it without [<a href="https://overcast.fm/+BtuxPm21g/2890">TS</a>]
00:48:17 ◼ ► saying you know he was I would say one of his greatest gifts was his way of [<a href="https://overcast.fm/+BtuxPm21g/2897">TS</a>]
00:48:21 ◼ ► backtracking even publicly and somehow making it not look like an admission of [<a href="https://overcast.fm/+BtuxPm21g/2901">TS</a>]
00:48:27 ◼ ► error rate know exactly when you hear this but you have this is what could [<a href="https://overcast.fm/+BtuxPm21g/2907">TS</a>]
00:48:31 ◼ ► always praised by jobs how you change his mind all the time like to think that [<a href="https://overcast.fm/+BtuxPm21g/2911">TS</a>]
00:48:35 ◼ ► Apple has a master plan and just execute it is is not just on mr Chen Applebees [<a href="https://overcast.fm/+BtuxPm21g/2915">TS</a>]
00:48:42 ◼ ► to misunderstand how progress happens I mean again this is my kind of big [<a href="https://overcast.fm/+BtuxPm21g/2922">TS</a>]
00:48:47 ◼ ► metathesis like you figure out what's next you don't make what's next and as I [<a href="https://overcast.fm/+BtuxPm21g/2927">TS</a>]
00:48:53 ◼ ► and you have to look at what people are doing in the end that area talking about [<a href="https://overcast.fm/+BtuxPm21g/2933">TS</a>]
00:48:57 ◼ ► it it was a it was a dividing point between Mac and PC users not just in [<a href="https://overcast.fm/+BtuxPm21g/2937">TS</a>]
00:49:03 ◼ ► terms of any kind of political affiliation or tribal affiliation [<a href="https://overcast.fm/+BtuxPm21g/2943">TS</a>]
00:49:07 ◼ ► whatever you want to call it but just in terms of what real people were really [<a href="https://overcast.fm/+BtuxPm21g/2947">TS</a>]
00:49:12 ◼ ► doing and on the PC side what people were doing was downloading a lot of [<a href="https://overcast.fm/+BtuxPm21g/2952">TS</a>]
00:49:16 ◼ ► music from Napster and and then burning CDs you know 10 11 12 13 songs whatever [<a href="https://overcast.fm/+BtuxPm21g/2956">TS</a>]
00:49:23 ◼ ► you could fit are you can fit more I guess you could say with mp3 you could [<a href="https://overcast.fm/+BtuxPm21g/2963">TS</a>]
00:49:27 ◼ ► if you had an mp3 player that could read them off CD but anyway people were [<a href="https://overcast.fm/+BtuxPm21g/2967">TS</a>]
00:49:30 ◼ ► burning CDs with music whether it was to play them as regular CDs or to play them [<a href="https://overcast.fm/+BtuxPm21g/2970">TS</a>]
00:49:35 ◼ ► in mp3 players I could read mp3's of CDs people were doing it and Mac users [<a href="https://overcast.fm/+BtuxPm21g/2975">TS</a>]
00:49:40 ◼ ► weren't because they didn't see your drugs [<a href="https://overcast.fm/+BtuxPm21g/2980">TS</a>]
00:49:42 ◼ ► yeah my favorite actually one of my favorite jobs quotes comes around this [<a href="https://overcast.fm/+BtuxPm21g/2982">TS</a>]
00:49:48 ◼ ► time it's extremely hard to find you have to read archive of all try to find [<a href="https://overcast.fm/+BtuxPm21g/2988">TS</a>]
00:49:53 ◼ ► it in a bit but basically he says like I thought we missed it I thought I screwed [<a href="https://overcast.fm/+BtuxPm21g/2993">TS</a>]
00:49:59 ◼ ► up it was like the most like stark admission of white jobs they like [<a href="https://overcast.fm/+BtuxPm21g/2999">TS</a>]
00:50:03 ◼ ► admitting that he thought that he told [<a href="https://overcast.fm/+BtuxPm21g/3003">TS</a>]
00:50:06 ◼ ► I blew it is they thought they were too late father to wait to music they made [<a href="https://overcast.fm/+BtuxPm21g/3006">TS</a>]
00:50:09 ◼ ► the wrong focus amid the wrong back by folks in movies and and what is amazing [<a href="https://overcast.fm/+BtuxPm21g/3009">TS</a>]
00:50:14 ◼ ► is i mean the company internally in that in that year or nine much oil was [<a href="https://overcast.fm/+BtuxPm21g/3014">TS</a>]
00:50:19 ◼ ► completely transformed a dime movie guys right top of the heap right within like [<a href="https://overcast.fm/+BtuxPm21g/3019">TS</a>]
00:50:23 ◼ ► a matter of weeks like completely organized complete you prioritize like [<a href="https://overcast.fm/+BtuxPm21g/3023">TS</a>]
00:50:28 ◼ ► iTunes was gonna be they went out and bought some jam and and turned around [<a href="https://overcast.fm/+BtuxPm21g/3028">TS</a>]
00:50:33 ◼ ► and you think about Indianapolis rotational they do so for years and [<a href="https://overcast.fm/+BtuxPm21g/3033">TS</a>]
00:50:37 ◼ ► stuff like that I i do believe that they do that today but they delivered iTunes [<a href="https://overcast.fm/+BtuxPm21g/3037">TS</a>]
00:50:42 ◼ ► and these new Macs in like nine months and then they hadn't even considered [<a href="https://overcast.fm/+BtuxPm21g/3042">TS</a>]
00:50:47 ◼ ► really the iPod yet a month later was when rubenstein went to Japan and visit [<a href="https://overcast.fm/+BtuxPm21g/3047">TS</a>]
00:50:54 ◼ ► to see but he was like oh we have this little hard drive we don't know what to [<a href="https://overcast.fm/+BtuxPm21g/3054">TS</a>]
00:50:57 ◼ ► do with it I know we could do with that and that was in February in the watch [<a href="https://overcast.fm/+BtuxPm21g/3057">TS</a>]
00:51:01 ◼ ► the Avalanche the iPod in September to the iPod was conceived designed all that [<a href="https://overcast.fm/+BtuxPm21g/3061">TS</a>]
00:51:07 ◼ ► in in six months and in a dozen one right in 2001 and and like that's that's [<a href="https://overcast.fm/+BtuxPm21g/3067">TS</a>]
00:51:15 ◼ ► not likes starting starting with a breakthrough from Toshiba story now that [<a href="https://overcast.fm/+BtuxPm21g/3075">TS</a>]
00:51:23 ◼ ► the basic idea there was that standard laptop hard drives were 2.5 inches and [<a href="https://overcast.fm/+BtuxPm21g/3083">TS</a>]
00:51:28 ◼ ► Toshiba came up with a 1.8 inch hard drive and none of the PC makers wanted [<a href="https://overcast.fm/+BtuxPm21g/3088">TS</a>]
00:51:33 ◼ ► it because it the 2.5 inch size was fine because the key the laptops even the [<a href="https://overcast.fm/+BtuxPm21g/3093">TS</a>]
00:51:42 ◼ ► smallest one had at least the minimum size for the laptop with a keyboard and [<a href="https://overcast.fm/+BtuxPm21g/3102">TS</a>]
00:51:46 ◼ ► with a reasonable screen that it didn't matter there was nothing to do with this [<a href="https://overcast.fm/+BtuxPm21g/3106">TS</a>]
00:51:51 ◼ ► space-saving the space-saving made no difference to the design of laptops and [<a href="https://overcast.fm/+BtuxPm21g/3111">TS</a>]
00:51:56 ◼ ► laptops were the only devices these other companies had that needed to [<a href="https://overcast.fm/+BtuxPm21g/3116">TS</a>]
00:51:59 ◼ ► martyrs right you had to go to something as radically smaller as like the first [<a href="https://overcast.fm/+BtuxPm21g/3119">TS</a>]
00:52:05 ◼ ► iPods to make to say here's where you need something that here's where 2.5 [<a href="https://overcast.fm/+BtuxPm21g/3125">TS</a>]
00:52:10 ◼ ► inches to two pick you need it and that nobody else had a device in mind that [<a href="https://overcast.fm/+BtuxPm21g/3130">TS</a>]
00:52:16 ◼ ► needed and no it's what is a wonderful example of how your particular [<a href="https://overcast.fm/+BtuxPm21g/3136">TS</a>]
00:52:20 ◼ ► technology like and this is why this is this is wide technological means [<a href="https://overcast.fm/+BtuxPm21g/3140">TS</a>]
00:52:25 ◼ ► generally even though I like you know you you want people that have a wide [<a href="https://overcast.fm/+BtuxPm21g/3145">TS</a>]
00:52:31 ◼ ► range of experiences in in the end we're watching Forrest up maybe that's why the [<a href="https://overcast.fm/+BtuxPm21g/3151">TS</a>]
00:52:35 ◼ ► technological background is valued because at the end of the day wake what [<a href="https://overcast.fm/+BtuxPm21g/3155">TS</a>]
00:52:41 ◼ ► is possible and what is it is is governed by the technology and that's a [<a href="https://overcast.fm/+BtuxPm21g/3161">TS</a>]
00:52:46 ◼ ► big part of like why the iPhone succeeded [<a href="https://overcast.fm/+BtuxPm21g/3166">TS</a>]
00:52:48 ◼ ► whereas under the new didn't like the technology just wasn't there was the [<a href="https://overcast.fm/+BtuxPm21g/3168">TS</a>]
00:52:52 ◼ ► iPhone the iPhone was on the edge of possible way do the processor was just [<a href="https://overcast.fm/+BtuxPm21g/3172">TS</a>]
00:52:56 ◼ ► barely fast nothing to do all kinda tricks to you know to to make it [<a href="https://overcast.fm/+BtuxPm21g/3176">TS</a>]
00:53:00 ◼ ► responsive like they did you know the touch screen technology was was just [<a href="https://overcast.fm/+BtuxPm21g/3180">TS</a>]
00:53:05 ◼ ► getting cheap enough and and that's like it's it's understanding that [<a href="https://overcast.fm/+BtuxPm21g/3185">TS</a>]
00:53:10 ◼ ► intersection having the patience to watch something when it's ready and [<a href="https://overcast.fm/+BtuxPm21g/3190">TS</a>]
00:53:14 ◼ ► quite frankly if you want to if you want to criticize the watch for anything in [<a href="https://overcast.fm/+BtuxPm21g/3194">TS</a>]
00:53:18 ◼ ► first of all it's just waiting to actually comes out you can use it but to [<a href="https://overcast.fm/+BtuxPm21g/3198">TS</a>]
00:53:22 ◼ ► that never stopped but to wake it I think if you look at the arc of personal [<a href="https://overcast.fm/+BtuxPm21g/3202">TS</a>]
00:53:29 ◼ ► technology of course the next things in Bea the risk that's my opinion but I [<a href="https://overcast.fm/+BtuxPm21g/3209">TS</a>]
00:53:34 ◼ ► think it's pretty clear the question is when is the right time and the right [<a href="https://overcast.fm/+BtuxPm21g/3214">TS</a>]
00:53:38 ◼ ► time will be governed by the available technology and end and so the criticism [<a href="https://overcast.fm/+BtuxPm21g/3218">TS</a>]
00:53:44 ◼ ► of the watch if it ends observing criticism is not that it shouldn't exist [<a href="https://overcast.fm/+BtuxPm21g/3224">TS</a>]
00:53:48 ◼ ► if that shouldn't exist now ordered exists whether yeah and I would say [<a href="https://overcast.fm/+BtuxPm21g/3228">TS</a>]
00:53:54 ◼ ► great example of that is the new and you know there was a great product I really [<a href="https://overcast.fm/+BtuxPm21g/3234">TS</a>]
00:54:04 ◼ ► really appreciated the OS I I thought it was a great design I think you can [<a href="https://overcast.fm/+BtuxPm21g/3244">TS</a>]
00:54:08 ◼ ► quibble about some of the details I think that the way that they made some [<a href="https://overcast.fm/+BtuxPm21g/3248">TS</a>]
00:54:13 ◼ ► of the apps blasted you know the way the the bottom of the screen there were [<a href="https://overcast.fm/+BtuxPm21g/3253">TS</a>]
00:54:16 ◼ ► certain apps that had a permanent location there and you couldn't change [<a href="https://overcast.fm/+BtuxPm21g/3256">TS</a>]
00:54:20 ◼ ► them was questionable but it was also fixable they could go forward in a new [<a href="https://overcast.fm/+BtuxPm21g/3260">TS</a>]
00:54:24 ◼ ► but to me though I have talked to i i talked about this a long time ago but to [<a href="https://overcast.fm/+BtuxPm21g/3264">TS</a>]
00:54:28 ◼ ► me the fundamental failure of the Newton was that it came too soon [<a href="https://overcast.fm/+BtuxPm21g/3268">TS</a>]
00:54:34 ◼ ► insofar as there was no wireless networking at the time and any device of [<a href="https://overcast.fm/+BtuxPm21g/3274">TS</a>]
00:54:39 ◼ ► that basic just form factor needed wireless networking and I know palm had [<a href="https://overcast.fm/+BtuxPm21g/3279">TS</a>]
00:54:45 ◼ ► some success with palm pilots in that era before and there wasn't why fired so [<a href="https://overcast.fm/+BtuxPm21g/3285">TS</a>]
00:54:50 ◼ ► you learn that working at the time but I think if you look at Palm success with [<a href="https://overcast.fm/+BtuxPm21g/3290">TS</a>]
00:54:53 ◼ ► the Palm Pilot and how many they sold it was it was a hit among us right I had 14 [<a href="https://overcast.fm/+BtuxPm21g/3293">TS</a>]
00:55:02 ◼ ► years and loved it but there was no way like my parents are gonna get one of my [<a href="https://overcast.fm/+BtuxPm21g/3302">TS</a>]
00:55:08 ◼ ► sister my sister would never get one you know normal people weren't gonna get one [<a href="https://overcast.fm/+BtuxPm21g/3308">TS</a>]
00:55:12 ◼ ► right and it's because it denied wireless and it caused enough Wireless [<a href="https://overcast.fm/+BtuxPm21g/3312">TS</a>]
00:55:16 ◼ ► it couldn't communicate and you know what people do communicate that's the [<a href="https://overcast.fm/+BtuxPm21g/3316">TS</a>]
00:55:20 ◼ ► fundamental just of why the internet got popular in the nineties was people [<a href="https://overcast.fm/+BtuxPm21g/3320">TS</a>]
00:55:25 ◼ ► communicated with each other until people can communicate with each other [<a href="https://overcast.fm/+BtuxPm21g/3325">TS</a>]
00:55:28 ◼ ► they had no interest in in PC's the mass market it was only for us nerds [<a href="https://overcast.fm/+BtuxPm21g/3328">TS</a>]
00:55:35 ◼ ► same thing with handheld and you know that would doom the Newton Newton needed [<a href="https://overcast.fm/+BtuxPm21g/3335">TS</a>]
00:55:41 ◼ ► anything that that you carry around a helping hand in need wireless networking [<a href="https://overcast.fm/+BtuxPm21g/3341">TS</a>]
00:55:45 ◼ ► as it needs to be a communications device now I think that that we do it is [<a href="https://overcast.fm/+BtuxPm21g/3345">TS</a>]
00:55:50 ◼ ► it is the perfect example and and this is you know this gets to why why Apple [<a href="https://overcast.fm/+BtuxPm21g/3350">TS</a>]
00:55:56 ◼ ► has focused on the communication aspect of the watch and you know the drawing [<a href="https://overcast.fm/+BtuxPm21g/3356">TS</a>]
00:56:01 ◼ ► and in the hard yards our stuff i mean obviously again have to wait and see how [<a href="https://overcast.fm/+BtuxPm21g/3361">TS</a>]
00:56:06 ◼ ► it actually works out in real life but that's why it's a temple feature because [<a href="https://overcast.fm/+BtuxPm21g/3366">TS</a>]
00:56:10 ◼ ► that's that's what matters to normal people [<a href="https://overcast.fm/+BtuxPm21g/3370">TS</a>]
00:56:19 ◼ ► talk about the headline for this article I it drives me crazy that's this is the [<a href="https://overcast.fm/+BtuxPm21g/3379">TS</a>]
00:56:28 ◼ ► the headline is iPhone killer Colin the secret history of the airport none of [<a href="https://overcast.fm/+BtuxPm21g/3388">TS</a>]
00:56:35 ◼ ► that is true it is not an iPhone killer right it never lets the worst into me a [<a href="https://overcast.fm/+BtuxPm21g/3395">TS</a>]
00:56:44 ◼ ► bad headline is like a bad first impression everything has to recover [<a href="https://overcast.fm/+BtuxPm21g/3404">TS</a>]
00:56:50 ◼ ► from that because the first so your article the headline sets such a false [<a href="https://overcast.fm/+BtuxPm21g/3410">TS</a>]
00:56:55 ◼ ► impression right it's the watch is useless without literally well not [<a href="https://overcast.fm/+BtuxPm21g/3415">TS</a>]
00:57:05 ◼ ► literally I guess there are certain functionality still works outside the [<a href="https://overcast.fm/+BtuxPm21g/3425">TS</a>]
00:57:09 ◼ ► range of your phone but it is fundamentally designed to work as it is [<a href="https://overcast.fm/+BtuxPm21g/3429">TS</a>]
00:57:17 ◼ ► a companion it is supposed to make your life with your phone [<a href="https://overcast.fm/+BtuxPm21g/3437">TS</a>]
00:57:20 ◼ ► better that's the gist of it it's not a killer and maybe someday it will be [<a href="https://overcast.fm/+BtuxPm21g/3440">TS</a>]
00:57:25 ◼ ► alright maybe someday there will be certainly seems possible with the march [<a href="https://overcast.fm/+BtuxPm21g/3445">TS</a>]
00:57:29 ◼ ► of technology that that within a few years whether that's three years four [<a href="https://overcast.fm/+BtuxPm21g/3449">TS</a>]
00:57:33 ◼ ► years five years six years that you know the watch will have its own life I first [<a href="https://overcast.fm/+BtuxPm21g/3453">TS</a>]
00:57:38 ◼ ► probably watch could have its own cellular and be the main device and then [<a href="https://overcast.fm/+BtuxPm21g/3458">TS</a>]
00:57:44 ◼ ► you would buy something like an iPod Touch just to be your four-inch [<a href="https://overcast.fm/+BtuxPm21g/3464">TS</a>]
00:57:48 ◼ ► five-inch screen that connects to the watch it must have wifi because of the [<a href="https://overcast.fm/+BtuxPm21g/3468">TS</a>]
00:57:54 ◼ ► Holy works in your house even yeah but it doesn't use but like you can't set up [<a href="https://overcast.fm/+BtuxPm21g/3474">TS</a>]
00:57:59 ◼ ► let's say like you never log into your home wi-fi it's that whole wifi back [<a href="https://overcast.fm/+BtuxPm21g/3479">TS</a>]
00:58:03 ◼ ► channel thing right you don't you don't type a password in your watch so that [<a href="https://overcast.fm/+BtuxPm21g/3483">TS</a>]
00:58:09 ◼ ► when your phone isn't there it's on the internet and getting notification light [<a href="https://overcast.fm/+BtuxPm21g/3489">TS</a>]
00:58:13 ◼ ► writing that back channel I forget what the technical term for this but it's [<a href="https://overcast.fm/+BtuxPm21g/3493">TS</a>]
00:58:17 ◼ ► that way that wifi can now have a direct I think yes I'm saying that in the [<a href="https://overcast.fm/+BtuxPm21g/3497">TS</a>]
00:58:24 ◼ ► clearly it's a natural progression that the white would have its own wifi [<a href="https://overcast.fm/+BtuxPm21g/3504">TS</a>]
00:58:28 ◼ ► and then you could leave the house without your phone and if it knows the [<a href="https://overcast.fm/+BtuxPm21g/3508">TS</a>]
00:58:32 ◼ ► Starbucks network it can when you get there it'll get notifications in the [<a href="https://overcast.fm/+BtuxPm21g/3512">TS</a>]
00:58:36 ◼ ► email and stuff like that right there and then you can send text messages or I [<a href="https://overcast.fm/+BtuxPm21g/3516">TS</a>]
00:58:40 ◼ ► message SMS but you can send messages emails right from your watch without [<a href="https://overcast.fm/+BtuxPm21g/3520">TS</a>]
00:58:45 ◼ ► your phone present that's coming in the future shortly unless the product is so [<a href="https://overcast.fm/+BtuxPm21g/3525">TS</a>]
00:58:49 ◼ ► unpopular that they stopped making [<a href="https://overcast.fm/+BtuxPm21g/3529">TS</a>]
00:58:52 ◼ ► LG just just just watch the watch with LT I mean so it's like it it's in the [<a href="https://overcast.fm/+BtuxPm21g/3532">TS</a>]
00:58:57 ◼ ► realm of possibility I think Samsung had clearly as possible I just a question of [<a href="https://overcast.fm/+BtuxPm21g/3537">TS</a>]
00:59:04 ◼ ► when it will be ready for an apple caliber product that headline so bad is [<a href="https://overcast.fm/+BtuxPm21g/3544">TS</a>]
00:59:09 ◼ ► not an iPhone killer absolutely not and then the secret history the Apple watch [<a href="https://overcast.fm/+BtuxPm21g/3549">TS</a>]
00:59:14 ◼ ► boy that is really overstating the access that he got right I mean how much [<a href="https://overcast.fm/+BtuxPm21g/3554">TS</a>]
00:59:19 ◼ ► this this is not the secret history of the Apple watch if there's a problem [<a href="https://overcast.fm/+BtuxPm21g/3559">TS</a>]
00:59:25 ◼ ► with the article is that it's so incomplete about the creation story of [<a href="https://overcast.fm/+BtuxPm21g/3565">TS</a>]
00:59:28 ◼ ► the Apple watch there are very few details about what what passes they went [<a href="https://overcast.fm/+BtuxPm21g/3568">TS</a>]
00:59:35 ◼ ► down in backtracked on in the three years that they were working on it ya [<a href="https://overcast.fm/+BtuxPm21g/3575">TS</a>]
00:59:40 ◼ ► know if you didn't even the one that was in here those kinda interesting but the [<a href="https://overcast.fm/+BtuxPm21g/3580">TS</a>]
00:59:43 ◼ ► timeline wasn't really was only fleshed out now [<a href="https://overcast.fm/+BtuxPm21g/3583">TS</a>]
00:59:46 ◼ ► wasn't forced out in any in any degree so you know who his son to me quick baby [<a href="https://overcast.fm/+BtuxPm21g/3586">TS</a>]
00:59:52 ◼ ► headline from Wired compared to New Yorker which the headline is the shape [<a href="https://overcast.fm/+BtuxPm21g/3592">TS</a>]
01:00:00 ◼ ► our industrial designer became Apple's greatest product and in their their [<a href="https://overcast.fm/+BtuxPm21g/3600">TS</a>]
01:00:04 ◼ ► title tag for the article which is a little different [<a href="https://overcast.fm/+BtuxPm21g/3604">TS</a>]
01:00:07 ◼ ► is Jonathan Ive in the future of Apple Valley Fair not click baby it off and [<a href="https://overcast.fm/+BtuxPm21g/3607">TS</a>]
01:00:12 ◼ ► the article got tons of attention it got all the attention it deserves [<a href="https://overcast.fm/+BtuxPm21g/3612">TS</a>]
01:00:15 ◼ ► well welcome welcome welcome to the reality of today's world wide web but [<a href="https://overcast.fm/+BtuxPm21g/3615">TS</a>]
01:00:24 ◼ ► take a break and in the last thing you can do in the article we'll talk about [<a href="https://overcast.fm/+BtuxPm21g/3624">TS</a>]
01:00:26 ◼ ► the quote from me another another area where else to look into the rural area [<a href="https://overcast.fm/+BtuxPm21g/3626">TS</a>]
01:00:36 ◼ ► let me tell you about a new sponsor dash dash is really quite a website that lets [<a href="https://overcast.fm/+BtuxPm21g/3636">TS</a>]
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01:00:57 ◼ ► can look like you know computer up to a big TV set or something like that [<a href="https://overcast.fm/+BtuxPm21g/3657">TS</a>]
01:01:02 ◼ ► hanging on office for your team and there are dozens of pre-built widgets [<a href="https://overcast.fm/+BtuxPm21g/3662">TS</a>]
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01:01:14 ◼ ► Twitter for your company's Twitter account to play it on a big dashboard on [<a href="https://overcast.fm/+BtuxPm21g/3674">TS</a>]
01:01:19 ◼ ► a TV or something like that pertain to see also hook up with ABS figures at [<a href="https://overcast.fm/+BtuxPm21g/3679">TS</a>]
01:01:23 ◼ ► figures is really cool company that does app analytics so you can see things like [<a href="https://overcast.fm/+BtuxPm21g/3683">TS</a>]
01:01:28 ◼ ► how many reviews your appt got home resales you had yesterday or this week [<a href="https://overcast.fm/+BtuxPm21g/3688">TS</a>]
01:01:35 ◼ ► or month today and stuff like that so if you just want to put up a dashboard that [<a href="https://overcast.fm/+BtuxPm21g/3695">TS</a>]
01:01:39 ◼ ► crafts things like you know your app sales for the last month or last week or [<a href="https://overcast.fm/+BtuxPm21g/3699">TS</a>]
01:01:46 ◼ ► dash in you use a preggers already number one if you don't use that figures [<a href="https://overcast.fm/+BtuxPm21g/3706">TS</a>]
01:01:50 ◼ ► you should look into it but then if you use dash you can hook up dad figures and [<a href="https://overcast.fm/+BtuxPm21g/3710">TS</a>]
01:01:53 ◼ ► get that graft in a really really cool way and you're not limited to their [<a href="https://overcast.fm/+BtuxPm21g/3713">TS</a>]
01:01:59 ◼ ► pre-built widgets API so you can do custom data the API you can use to push [<a href="https://overcast.fm/+BtuxPm21g/3719">TS</a>]
01:02:07 ◼ ► real-time data or pull it from sources like Google Drive Dropbox or pretty much [<a href="https://overcast.fm/+BtuxPm21g/3727">TS</a>]
01:02:14 ◼ ► anywhere in web of you can build something that can put data into Dropbox [<a href="https://overcast.fm/+BtuxPm21g/3734">TS</a>]
01:02:20 ◼ ► which is pretty easy as promises like rain file you can set up a custom dash [<a href="https://overcast.fm/+BtuxPm21g/3740">TS</a>]
01:02:26 ◼ ► which it that'll just log in your Dropbox account and pull the data from [<a href="https://overcast.fm/+BtuxPm21g/3746">TS</a>]
01:02:30 ◼ ► there the pricing model is fairly simple three accounts get unlimited public [<a href="https://overcast.fm/+BtuxPm21g/3750">TS</a>]
01:02:36 ◼ ► dashboards so that people can share live data with the world with the community [<a href="https://overcast.fm/+BtuxPm21g/3756">TS</a>]
01:02:44 ◼ ► you can get unlimited private dashboards and you can get themes and access to the [<a href="https://overcast.fm/+BtuxPm21g/3764">TS</a>]
01:02:50 ◼ ► real time push API the real time push it was only for pro scouts 10 bucks a month [<a href="https://overcast.fm/+BtuxPm21g/3770">TS</a>]
01:02:56 ◼ ► that's it just 10 bucks a month and you can get approached count really cool so [<a href="https://overcast.fm/+BtuxPm21g/3776">TS</a>]
01:03:00 ◼ ► free account you can use it to see how cool it is used to freak out see how [<a href="https://overcast.fm/+BtuxPm21g/3780">TS</a>]
01:03:04 ◼ ► cool it is but they're also running a limited time promotion if you sign up [<a href="https://overcast.fm/+BtuxPm21g/3784">TS</a>]
01:03:09 ◼ ► for a free account today at their website now their website is the dash [<a href="https://overcast.fm/+BtuxPm21g/3789">TS</a>]
01:03:13 ◼ ► dot com the dash dot com your get one private dashboard in addition to your [<a href="https://overcast.fm/+BtuxPm21g/3793">TS</a>]
01:03:21 ◼ ► free accounts on limited public dashboards so you can even try the [<a href="https://overcast.fm/+BtuxPm21g/3801">TS</a>]
01:03:26 ◼ ► private dashboards for free with the limited time promotion to see how cold [<a href="https://overcast.fm/+BtuxPm21g/3806">TS</a>]
01:03:30 ◼ ► it is no credit card required and they will keep your private dashboard your [<a href="https://overcast.fm/+BtuxPm21g/3810">TS</a>]
01:03:36 ◼ ► keep it forever so it's not like during a limited time promotion wanted to over [<a href="https://overcast.fm/+BtuxPm21g/3816">TS</a>]
01:03:41 ◼ ► your private dashboard disappears you get to keep it really cool stuff so go [<a href="https://overcast.fm/+BtuxPm21g/3821">TS</a>]
01:03:46 ◼ ► check them out at the dash dot com thanks to join read the part of the [<a href="https://overcast.fm/+BtuxPm21g/3826">TS</a>]
01:03:56 ◼ ► first paragraph is the first paragraph of David Pearson story that I stepped up [<a href="https://overcast.fm/+BtuxPm21g/3836">TS</a>]
01:04:10 ◼ ► ok firstly isaacson which at which the half of it was just like rewriting other [<a href="https://overcast.fm/+BtuxPm21g/3850">TS</a>]
01:04:15 ◼ ► stuff but are you told fortune and and here I thought I could dope you told [<a href="https://overcast.fm/+BtuxPm21g/3855">TS</a>]
01:04:23 ◼ ► fortune I thought we had missed it we had to work hard to catch up speaking [<a href="https://overcast.fm/+BtuxPm21g/3863">TS</a>]
01:04:27 ◼ ► about music and and the fact they kind of reject reject everything and this is [<a href="https://overcast.fm/+BtuxPm21g/3867">TS</a>]
01:04:34 ◼ ► like this is the I know you share my frustration with this like the whole [<a href="https://overcast.fm/+BtuxPm21g/3874">TS</a>]
01:04:37 ◼ ► mythology about Apple creating these new products like Apple doesn't create Apple [<a href="https://overcast.fm/+BtuxPm21g/3877">TS</a>]
01:04:43 ◼ ► Bri hasn't created new pricing create a new user interfaces [<a href="https://overcast.fm/+BtuxPm21g/3883">TS</a>]
01:04:47 ◼ ► but you know the the match with the idea of a wimp interface was famously you [<a href="https://overcast.fm/+BtuxPm21g/3887">TS</a>]
01:04:55 ◼ ► know initially Xerox this new audio mp3 player with a new idea of a smartphone [<a href="https://overcast.fm/+BtuxPm21g/3895">TS</a>]
01:05:00 ◼ ► was in new media tablet wasn't really knew I mean and what they do though is [<a href="https://overcast.fm/+BtuxPm21g/3900">TS</a>]
01:05:06 ◼ ► they do it really well and part of doing really well as they do at the right time [<a href="https://overcast.fm/+BtuxPm21g/3906">TS</a>]
01:05:12 ◼ ► with the right technology and it's just like i dnt goes back to this kind of [<a href="https://overcast.fm/+BtuxPm21g/3912">TS</a>]
01:05:18 ◼ ► fundamental like myth-making nature of of the press and I know this is the case [<a href="https://overcast.fm/+BtuxPm21g/3918">TS</a>]
01:05:23 ◼ ► in all readers in politics is Jason sports everything is about you more and [<a href="https://overcast.fm/+BtuxPm21g/3923">TS</a>]
01:05:28 ◼ ► more with sports or music or spend his more and more writing about kinda like [<a href="https://overcast.fm/+BtuxPm21g/3928">TS</a>]
01:05:33 ◼ ► the intricacies of the game and game planning and how we propose that that [<a href="https://overcast.fm/+BtuxPm21g/3933">TS</a>]
01:05:37 ◼ ► which I well they dig into but the sports writing that we had for years and [<a href="https://overcast.fm/+BtuxPm21g/3937">TS</a>]
01:05:41 ◼ ► you still get a place like ESPN and stuff like that is on the front page is [<a href="https://overcast.fm/+BtuxPm21g/3941">TS</a>]
01:05:45 ◼ ► the mythological great man or a great woman you know overcoming adversity 22 [<a href="https://overcast.fm/+BtuxPm21g/3945">TS</a>]
01:05:51 ◼ ► to win the day when that's actually that's a story and and it's not how [<a href="https://overcast.fm/+BtuxPm21g/3951">TS</a>]
01:05:57 ◼ ► products are made but again like I said it's on Apple to create the myth and [<a href="https://overcast.fm/+BtuxPm21g/3957">TS</a>]
01:06:04 ◼ ► it's the myth-making that that is gone [<a href="https://overcast.fm/+BtuxPm21g/3964">TS</a>]
01:06:07 ◼ ► join read the first paragraph of this iPhone killer story or at least the I [<a href="https://overcast.fm/+BtuxPm21g/3967">TS</a>]
01:06:13 ◼ ► guess the second paragraph 2 there's a paragraph mark know it's a failure rate [<a href="https://overcast.fm/+BtuxPm21g/3973">TS</a>]
01:06:19 ◼ ► this terrible way out yeah cabinets are so proud of it are all in early 2013 [<a href="https://overcast.fm/+BtuxPm21g/3979">TS</a>]
01:06:28 ◼ ► Kevin which accepted the job offer from Apple will be offered in say what he [<a href="https://overcast.fm/+BtuxPm21g/3988">TS</a>]
01:06:32 ◼ ► would be doing it was odd that Apple even offered him a job during his [<a href="https://overcast.fm/+BtuxPm21g/3992">TS</a>]
01:06:37 ◼ ► eight-year that Adobe most recently as chief technology officer he was best [<a href="https://overcast.fm/+BtuxPm21g/3997">TS</a>]
01:06:40 ◼ ► known as the only person dumb enough to publicly fight Steve Jobs with iPhones [<a href="https://overcast.fm/+BtuxPm21g/4000">TS</a>]
01:06:43 ◼ ► lack of support flash videos which of course he wasn't only one but whatever [<a href="https://overcast.fm/+BtuxPm21g/4003">TS</a>]
01:06:46 ◼ ► when when she announces move the reaction was immediate [<a href="https://overcast.fm/+BtuxPm21g/4006">TS</a>]
01:06:51 ◼ ► Apple blogger John Gruber called wince quote a bozo cama a bad hire period [<a href="https://overcast.fm/+BtuxPm21g/4011">TS</a>]
01:06:57 ◼ ► unquote Newberry I didn't and I know it's nuance and its harsh but when he [<a href="https://overcast.fm/+BtuxPm21g/4017">TS</a>]
01:07:03 ◼ ► was hired this was actually exactly two years ago [<a href="https://overcast.fm/+BtuxPm21g/4023">TS</a>]
01:07:12 ◼ ► this is all in the headline I put this in motion [<a href="https://overcast.fm/+BtuxPm21g/4032">TS</a>]
01:07:17 ◼ ► exhibit a in the case that newly hired Apple VP of technology Kevin Lynch is a [<a href="https://overcast.fm/+BtuxPm21g/4037">TS</a>]
01:07:25 ◼ ► bozo about higher the nuance there is i didnt say he is a bozo a bad hire eyes [<a href="https://overcast.fm/+BtuxPm21g/4045">TS</a>]
01:07:34 ◼ ► said there is a case to be made that he is and the case to me was you know not [<a href="https://overcast.fm/+BtuxPm21g/4054">TS</a>]
01:07:41 ◼ ► that it was good or that was convincing but you know and I quote from a blog [<a href="https://overcast.fm/+BtuxPm21g/4061">TS</a>]
01:07:46 ◼ ► post that he had written at Adobe three years ago talking about Flash Player and [<a href="https://overcast.fm/+BtuxPm21g/4066">TS</a>]
01:07:51 ◼ ► and so here's the city's our word from Kevin Lynch's three years before the [<a href="https://overcast.fm/+BtuxPm21g/4071">TS</a>]
01:07:58 ◼ ► 2010 we are now on the verge of delivering Flash Player 10.1 for [<a href="https://overcast.fm/+BtuxPm21g/4078">TS</a>]
01:08:02 ◼ ► smartphones with all but one of the top manufacturers this includes Google's [<a href="https://overcast.fm/+BtuxPm21g/4082">TS</a>]
01:08:07 ◼ ► Android RIM's BlackBerry Nokia palm pre and many others across form factors [<a href="https://overcast.fm/+BtuxPm21g/4087">TS</a>]
01:08:13 ◼ ► including not only smart phones but also tablets netbooks and internet-connected [<a href="https://overcast.fm/+BtuxPm21g/4093">TS</a>]
01:08:17 ◼ ► TVs flash in the browser provides a competitive advantage to these devices [<a href="https://overcast.fm/+BtuxPm21g/4097">TS</a>]
01:08:22 ◼ ► because it will enable their customers to browse the whole web so those are [<a href="https://overcast.fm/+BtuxPm21g/4102">TS</a>]
01:08:27 ◼ ► lynch's words right that's you know he wrote that or at least put his name on [<a href="https://overcast.fm/+BtuxPm21g/4107">TS</a>]
01:08:32 ◼ ► it and I wrote well how'd that work out those companies and platforms are now [<a href="https://overcast.fm/+BtuxPm21g/4112">TS</a>]
01:08:37 ◼ ► either at this is Dan this was two years ago AP out of business [<a href="https://overcast.fm/+BtuxPm21g/4117">TS</a>]
01:08:42 ◼ ► be on the verge of going out of business or see have abandoned Flash Player [<a href="https://overcast.fm/+BtuxPm21g/4122">TS</a>]
01:08:47 ◼ ► include d that the web is identified as it is [<a href="https://overcast.fm/+BtuxPm21g/4127">TS</a>]
01:08:57 ◼ ► so I stand by it or not you know I but I didn't say he was I said there was a [<a href="https://overcast.fm/+BtuxPm21g/4137">TS</a>]
01:09:05 ◼ ► case to be made that he was and I know that I'm asking for nuance that [<a href="https://overcast.fm/+BtuxPm21g/4145">TS</a>]
01:09:11 ◼ ► depressed typically doesn't give but to me it's important it's you know clearly [<a href="https://overcast.fm/+BtuxPm21g/4151">TS</a>]
01:09:16 ◼ ► we're going to Judge Kevin Lynch on the quality of Apple watch software and you [<a href="https://overcast.fm/+BtuxPm21g/4156">TS</a>]
01:09:22 ◼ ► know he might prove himself that you know ok you know he was dealt a bad hand [<a href="https://overcast.fm/+BtuxPm21g/4162">TS</a>]
01:09:26 ◼ ► at Adobe any argument would be then that he was the loyal company man and that he [<a href="https://overcast.fm/+BtuxPm21g/4166">TS</a>]
01:09:32 ◼ ► knew he knew damn well when he wrote it that it was a bad hand and he was loyal [<a href="https://overcast.fm/+BtuxPm21g/4172">TS</a>]
01:09:36 ◼ ► to the company but i just i don't like that I don't like having it quoted that [<a href="https://overcast.fm/+BtuxPm21g/4176">TS</a>]
01:09:42 ◼ ► I said it was a bozo because I didn't say that and I wouldn't have because I [<a href="https://overcast.fm/+BtuxPm21g/4182">TS</a>]
01:09:46 ◼ ► don't feel like you know me the nuances important I could be there he didn't he [<a href="https://overcast.fm/+BtuxPm21g/4186">TS</a>]
01:09:51 ◼ ► knew damn well that it was pilot ship and that he was just being a regular [<a href="https://overcast.fm/+BtuxPm21g/4191">TS</a>]
01:09:57 ◼ ► doing doing right by the company as he saw fit I don't know how we as the [<a href="https://overcast.fm/+BtuxPm21g/4197">TS</a>]
01:10:05 ◼ ► reading it I have to have to be honest reading it [<a href="https://overcast.fm/+BtuxPm21g/4205">TS</a>]
01:10:09 ◼ ► yes you are clearly said it is a case you say he was a bozo I will say that i [<a href="https://overcast.fm/+BtuxPm21g/4209">TS</a>]
01:10:15 ◼ ► very much remembered your post about Canon lense and when I saw the quote in [<a href="https://overcast.fm/+BtuxPm21g/4215">TS</a>]
01:10:21 ◼ ► the article a a new you'd be annoyed but be I thought it was only fair that I [<a href="https://overcast.fm/+BtuxPm21g/4221">TS</a>]
01:10:25 ◼ ► remembered you saying so I wouldn't say unfair but I feel like it misses the new [<a href="https://overcast.fm/+BtuxPm21g/4225">TS</a>]
01:10:30 ◼ ► ones and then another line from his hero hero for example the recent Nexus One [<a href="https://overcast.fm/+BtuxPm21g/4230">TS</a>]
01:10:37 ◼ ► from Google will rock with a great experience in the browser with Flash [<a href="https://overcast.fm/+BtuxPm21g/4237">TS</a>]
01:10:40 ◼ ► Player 10.1 and then I said yeah it rocked so hard [<a href="https://overcast.fm/+BtuxPm21g/4240">TS</a>]
01:10:45 ◼ ► Google dropped Flash Player support from Android last year with a link to where [<a href="https://overcast.fm/+BtuxPm21g/4245">TS</a>]
01:10:51 ◼ ► Google dropped Flash Player support from and rate now area like there's no I i [<a href="https://overcast.fm/+BtuxPm21g/4251">TS</a>]
01:10:57 ◼ ► completely shared your skepticism I mean when I was I was in remain very critical [<a href="https://overcast.fm/+BtuxPm21g/4257">TS</a>]
01:11:03 ◼ ► of the of the initial watch unveiling again for the exact same reason because [<a href="https://overcast.fm/+BtuxPm21g/4263">TS</a>]
01:11:07 ◼ ► I just felt the messaging was so poor [<a href="https://overcast.fm/+BtuxPm21g/4267">TS</a>]
01:11:10 ◼ ► or and I call out the fact that boy the camera lens part really bothered me I [<a href="https://overcast.fm/+BtuxPm21g/4270">TS</a>]
01:11:17 ◼ ► other people are brothers hair did I wake to this post led the way and then I [<a href="https://overcast.fm/+BtuxPm21g/4277">TS</a>]
01:11:22 ◼ ► said for me at least is seeming inability to focus our prioritizes offer [<a href="https://overcast.fm/+BtuxPm21g/4282">TS</a>]
01:11:25 ◼ ► double confirm any of those misgivings so no I mean there's no question that he [<a href="https://overcast.fm/+BtuxPm21g/4285">TS</a>]
01:11:30 ◼ ► he had a ton I will say I thought he I thought he crushed the event like I am I [<a href="https://overcast.fm/+BtuxPm21g/4290">TS</a>]
01:11:39 ◼ ► thought his was by far the strongest part of the second watch event I thought [<a href="https://overcast.fm/+BtuxPm21g/4299">TS</a>]
01:11:43 ◼ ► he captured the way the watch can resume 11 my my my my case for the watch is [<a href="https://overcast.fm/+BtuxPm21g/4303">TS</a>]
01:11:50 ◼ ► always been the United more of a watching watching the app was [<a href="https://overcast.fm/+BtuxPm21g/4310">TS</a>]
01:11:55 ◼ ► particularly more of a white whereas technology going view and one I think [<a href="https://overcast.fm/+BtuxPm21g/4315">TS</a>]
01:12:00 ◼ ► that's a natural next place into I think what's interesting is is the phone gave [<a href="https://overcast.fm/+BtuxPm21g/4320">TS</a>]
01:12:05 ◼ ► us the ability to interact with anyone anything anywhere in the world but what [<a href="https://overcast.fm/+BtuxPm21g/4325">TS</a>]
01:12:10 ◼ ► the watch will give us the chance to interact with everything in our physical [<a href="https://overcast.fm/+BtuxPm21g/4330">TS</a>]
01:12:13 ◼ ► environment and that's what winced when stem Odin that's more of a longer-range [<a href="https://overcast.fm/+BtuxPm21g/4333">TS</a>]
01:12:18 ◼ ► vision because the water this stuff for that isn't in place yet but that's [<a href="https://overcast.fm/+BtuxPm21g/4338">TS</a>]
01:12:24 ◼ ► that's what he did and that's why I'm bullish because I think that the watch [<a href="https://overcast.fm/+BtuxPm21g/4344">TS</a>]
01:12:30 ◼ ► a watch make sense one and two apple has deserve the best the dollar paid they've [<a href="https://overcast.fm/+BtuxPm21g/4350">TS</a>]
01:12:35 ◼ ► now they're at their 343 right now and if anyone's going tell it like until [<a href="https://overcast.fm/+BtuxPm21g/4355">TS</a>]
01:12:40 ◼ ► they prove otherwise I'll presume they will that's at the core that's why I'm [<a href="https://overcast.fm/+BtuxPm21g/4360">TS</a>]
01:12:44 ◼ ► bullish and I think alcohol and Lynch in particular demonstrate that at the last [<a href="https://overcast.fm/+BtuxPm21g/4364">TS</a>]
01:12:50 ◼ ► event but that's not come across in these articles one thing I heard when I [<a href="https://overcast.fm/+BtuxPm21g/4370">TS</a>]
01:12:55 ◼ ► wrote that and I don't know if I don't think I wrote about it I don't know if I [<a href="https://overcast.fm/+BtuxPm21g/4375">TS</a>]
01:12:59 ◼ ► i dont member of 5 sell it on the show but after I wrote that this was back [<a href="https://overcast.fm/+BtuxPm21g/4379">TS</a>]
01:13:04 ◼ ► when he was first hired one thing I heard from let's say a well-placed 30 in [<a href="https://overcast.fm/+BtuxPm21g/4384">TS</a>]
01:13:12 ◼ ► who would know somebody have birdie with a position who would know if it were [<a href="https://overcast.fm/+BtuxPm21g/4392">TS</a>]
01:13:16 ◼ ► true said to me that in fact Steve Jobs and personally recruited now obviously [<a href="https://overcast.fm/+BtuxPm21g/4396">TS</a>]
01:13:23 ◼ ► he was hired he was hired in 2013 13 two years ago steve Jobs was already dead [<a href="https://overcast.fm/+BtuxPm21g/4403">TS</a>]
01:13:30 ◼ ► but I what I heard from one source who would know was that jobs tried to [<a href="https://overcast.fm/+BtuxPm21g/4410">TS</a>]
01:13:36 ◼ ► recruit him years prior I don't know exactly when probably 2010 2011 2010 [<a href="https://overcast.fm/+BtuxPm21g/4416">TS</a>]
01:13:44 ◼ ► thinking about it and he turned him down specifically because he thought it he [<a href="https://overcast.fm/+BtuxPm21g/4424">TS</a>]
01:13:53 ◼ ► owed it to Adobe to stick with them and that it would he he he thought it would [<a href="https://overcast.fm/+BtuxPm21g/4433">TS</a>]
01:13:57 ◼ ► look little glitch thought it would really make Adobe look bad if he left [<a href="https://overcast.fm/+BtuxPm21g/4437">TS</a>]
01:14:01 ◼ ► for Apple in the mid the middle of the flat in the middle of this Flash Player [<a href="https://overcast.fm/+BtuxPm21g/4441">TS</a>]
01:14:05 ◼ ► stuff and that he stuck with them out of loyalty with Adobe out of loyalty now I [<a href="https://overcast.fm/+BtuxPm21g/4445">TS</a>]
01:14:11 ◼ ► i you know I would if Lynch told me that I would take it as fact I heard it from [<a href="https://overcast.fm/+BtuxPm21g/4451">TS</a>]
01:14:15 ◼ ► the second hand store so take it with a grain of salt [<a href="https://overcast.fm/+BtuxPm21g/4455">TS</a>]
01:14:18 ◼ ► I don't know if that's true but spend I don't know but I heard that he was with [<a href="https://overcast.fm/+BtuxPm21g/4458">TS</a>]
01:14:23 ◼ ► Mike metromedia so presumably sheler that might have been maybe that was the [<a href="https://overcast.fm/+BtuxPm21g/4463">TS</a>]
01:14:29 ◼ ► connection I wonder though because she was there so long ago that's true that [<a href="https://overcast.fm/+BtuxPm21g/4469">TS</a>]
01:14:34 ◼ ► we were talking mid nineties so I don't know about that [<a href="https://overcast.fm/+BtuxPm21g/4474">TS</a>]
01:14:39 ◼ ► here's the thing about the loyalty to me the best thing you can say about lunch [<a href="https://overcast.fm/+BtuxPm21g/4479">TS</a>]
01:14:42 ◼ ► is if he believed all that stuff about flash player for being from mobile being [<a href="https://overcast.fm/+BtuxPm21g/4482">TS</a>]
01:14:48 ◼ ► a you know a great thing that's going to help everybody but a ball in that Apple [<a href="https://overcast.fm/+BtuxPm21g/4488">TS</a>]
01:14:52 ◼ ► should get on it if you really thought and in in what was a 2011 or was it [<a href="https://overcast.fm/+BtuxPm21g/4492">TS</a>]
01:15:00 ◼ ► 2010 he wrote that in 2010 if you really thought that flash player for mobile was [<a href="https://overcast.fm/+BtuxPm21g/4500">TS</a>]
01:15:06 ◼ ► a winner for everybody but a ball in that Apple should get on board and do it [<a href="https://overcast.fm/+BtuxPm21g/4506">TS</a>]
01:15:10 ◼ ► to me that the damage because it's was just bad technology and it was really [<a href="https://overcast.fm/+BtuxPm21g/4510">TS</a>]
01:15:16 ◼ ► you know I'm I am i i agree and you get to the genuine article and talking about [<a href="https://overcast.fm/+BtuxPm21g/4516">TS</a>]
01:15:22 ◼ ► the idea that you know you're not being honest if you're not like being critical [<a href="https://overcast.fm/+BtuxPm21g/4522">TS</a>]
01:15:28 ◼ ► at the same time before I went to Microsoft in with a first unveiled [<a href="https://overcast.fm/+BtuxPm21g/4528">TS</a>]
01:15:34 ◼ ► windows 8 at AllThingsD this is be twenty I think 2011 I dot was awful I [<a href="https://overcast.fm/+BtuxPm21g/4534">TS</a>]
01:15:43 ◼ ► trashed it I put us on Twitter at which I then which unfortunately is no longer [<a href="https://overcast.fm/+BtuxPm21g/4543">TS</a>]
01:15:47 ◼ ► there because my classes like dude you know you're going to work very selective [<a href="https://overcast.fm/+BtuxPm21g/4547">TS</a>]
01:15:51 ◼ ► hearing that already gotten people already got in trouble with my Twitter [<a href="https://overcast.fm/+BtuxPm21g/4551">TS</a>]
01:15:56 ◼ ► account previously do that do they have actually its story now is that Apple was [<a href="https://overcast.fm/+BtuxPm21g/4556">TS</a>]
01:16:04 ◼ ► a school thing but then I went out I went to Mexican I worked on on Windows 8 [<a href="https://overcast.fm/+BtuxPm21g/4564">TS</a>]
01:16:10 ◼ ► and and will think when you're working on your recruiting and I was in charge [<a href="https://overcast.fm/+BtuxPm21g/4570">TS</a>]
01:16:17 ◼ ► of or not injured I was one of the people on the team getting developers to [<a href="https://overcast.fm/+BtuxPm21g/4577">TS</a>]
01:16:21 ◼ ► build for Windows 8 and you're kind of selling it right and you you have to end [<a href="https://overcast.fm/+BtuxPm21g/4581">TS</a>]
01:16:26 ◼ ► there's a certain sense of like I can I i maybe I should just quit her only [<a href="https://overcast.fm/+BtuxPm21g/4586">TS</a>]
01:16:35 ◼ ► believe in it but if you're like that you're fresh out of school like this is [<a href="https://overcast.fm/+BtuxPm21g/4595">TS</a>]
01:16:39 ◼ ► a big opportunity actually someone the teams are organizers doing a jobs a [<a href="https://overcast.fm/+BtuxPm21g/4599">TS</a>]
01:16:42 ◼ ► little above me ton responsibility had a ton a ton of impact and there's there's [<a href="https://overcast.fm/+BtuxPm21g/4602">TS</a>]
01:16:48 ◼ ► a kind of subconscious thing like well maybe I have my doubts but I'm gonna [<a href="https://overcast.fm/+BtuxPm21g/4608">TS</a>]
01:16:54 ◼ ► come up with those in a cover for now and I'm going to work my ass off and do [<a href="https://overcast.fm/+BtuxPm21g/4614">TS</a>]
01:16:57 ◼ ► the best I can do with which I did and I told close friends like I told about my [<a href="https://overcast.fm/+BtuxPm21g/4617">TS</a>]
01:17:01 ◼ ► misgivings it like the issues with it by boy as far as it impacts my dating life [<a href="https://overcast.fm/+BtuxPm21g/4621">TS</a>]
01:17:07 ◼ ► my professional life like I was giving it my all and sure enough when it came [<a href="https://overcast.fm/+BtuxPm21g/4627">TS</a>]
01:17:11 ◼ ► out like all my initial misgivings ended up being totally spot on but I i cant [<a href="https://overcast.fm/+BtuxPm21g/4631">TS</a>]
01:17:18 ◼ ► awhile back that both humbled for search and a little ashamed but also [<a href="https://overcast.fm/+BtuxPm21g/4638">TS</a>]
01:17:25 ◼ ► for how you can lose sight of what what is true and end-user someone like [<a href="https://overcast.fm/+BtuxPm21g/4645">TS</a>]
01:17:32 ◼ ► johnnie I berard week seven wins in his position you have the luxury of you can [<a href="https://overcast.fm/+BtuxPm21g/4652">TS</a>]
01:17:37 ◼ ► step off but I do use some things in in history where people can like just go [<a href="https://overcast.fm/+BtuxPm21g/4657">TS</a>]
01:17:42 ◼ ► down the wrong path in man I join you in judging him but I also empathize and can [<a href="https://overcast.fm/+BtuxPm21g/4662">TS</a>]
01:17:50 ◼ ► sympathize because I I feel bad about it I feel bad that i sat down at the same [<a href="https://overcast.fm/+BtuxPm21g/4670">TS</a>]
01:17:55 ◼ ► time I can appreciate why that happened to me right cuz it and who knows what he [<a href="https://overcast.fm/+BtuxPm21g/4675">TS</a>]
01:17:59 ◼ ► was saying inside I mean that's you know what he said publicly [<a href="https://overcast.fm/+BtuxPm21g/4679">TS</a>]
01:18:05 ◼ ► I would not want to put my name on something public that to go that all in [<a href="https://overcast.fm/+BtuxPm21g/4685">TS</a>]
01:18:11 ◼ ► on if I was the CTO of Adobe in 2010 there's no way I would have put my name [<a href="https://overcast.fm/+BtuxPm21g/4691">TS</a>]
01:18:16 ◼ ► on that publicly even matter how loyal I wanted to be the company and I realize [<a href="https://overcast.fm/+BtuxPm21g/4696">TS</a>]
01:18:20 ◼ ► that as you know the CT 0 of Adobe he couldn't say anything bad about it at [<a href="https://overcast.fm/+BtuxPm21g/4700">TS</a>]
01:18:25 ◼ ► the time publicly and that Adobe as a whole was going to market it and try to [<a href="https://overcast.fm/+BtuxPm21g/4705">TS</a>]
01:18:30 ◼ ► do it but he had to know was a bad technology and I really bad fit for [<a href="https://overcast.fm/+BtuxPm21g/4710">TS</a>]
01:18:36 ◼ ► mobile devices and processors in terms of performance and just where you know [<a href="https://overcast.fm/+BtuxPm21g/4716">TS</a>]
01:18:41 ◼ ► where everything was going I mean I took so much flak at the time from certain [<a href="https://overcast.fm/+BtuxPm21g/4721">TS</a>]
01:18:46 ◼ ► people with my adamant my absolute adamant that you know that flash was [<a href="https://overcast.fm/+BtuxPm21g/4726">TS</a>]
01:18:51 ◼ ► terrible for mobile I've always a pleasure is terrible for desktop but it [<a href="https://overcast.fm/+BtuxPm21g/4731">TS</a>]
01:18:55 ◼ ► was you know horrible and that the best thing that ever happened to the web [<a href="https://overcast.fm/+BtuxPm21g/4735">TS</a>]
01:19:00 ◼ ► the open web was Apple's refusal to put flash on these devices and it [<a href="https://overcast.fm/+BtuxPm21g/4740">TS</a>]
01:19:06 ◼ ► single-handedly in my opinion got video out of the proprietary and terribly [<a href="https://overcast.fm/+BtuxPm21g/4746">TS</a>]
01:19:13 ◼ ► performing flash player and into you know just you know HTML 5 compatible [<a href="https://overcast.fm/+BtuxPm21g/4753">TS</a>]
01:19:24 ◼ ► thats can be played more efficiently and openly and doesn't require any sort of [<a href="https://overcast.fm/+BtuxPm21g/4764">TS</a>]
01:19:29 ◼ ► locked into one particular plug-in architecture is my actually stumbled [<a href="https://overcast.fm/+BtuxPm21g/4769">TS</a>]
01:19:36 ◼ ► across his personal website via Wikipedia and it has these kind of you [<a href="https://overcast.fm/+BtuxPm21g/4776">TS</a>]
01:19:41 ◼ ► know it's in paragraph form but kind of what he's done and there is no mention [<a href="https://overcast.fm/+BtuxPm21g/4781">TS</a>]
01:19:45 ◼ ► of the word flash surprisingly does like dobie as its leader dobie help to find [<a href="https://overcast.fm/+BtuxPm21g/4785">TS</a>]
01:19:54 ◼ ► Adobe marketing cloud no no flash I did earlier this is Kevin Lynch from his [<a href="https://overcast.fm/+BtuxPm21g/4794">TS</a>]
01:20:00 ◼ ► website I will put this in the show if I wrote it down on paper [<a href="https://overcast.fm/+BtuxPm21g/4800">TS</a>]
01:20:03 ◼ ► get in earlier I was a Mac software developer helped develop the first Mac [<a href="https://overcast.fm/+BtuxPm21g/4803">TS</a>]
01:20:08 ◼ ► release of FrameMaker and then led their core technology team frame technology [<a href="https://overcast.fm/+BtuxPm21g/4808">TS</a>]
01:20:12 ◼ ► was also acquired by this helped establish one of the first Mac software [<a href="https://overcast.fm/+BtuxPm21g/4812">TS</a>]
01:20:17 ◼ ► startups in 1984 frame by frame maker no great great software really great [<a href="https://overcast.fm/+BtuxPm21g/4817">TS</a>]
01:20:24 ◼ ► software and and the fact that it again dodi sort of I guess it's gone now I [<a href="https://overcast.fm/+BtuxPm21g/4824">TS</a>]
01:20:29 ◼ ► guess it's dead I don't think I've ever made the transition Oosten I think it [<a href="https://overcast.fm/+BtuxPm21g/4829">TS</a>]
01:20:32 ◼ ► was I don't think there was ever a native OS 10 version of it and it was [<a href="https://overcast.fm/+BtuxPm21g/4832">TS</a>]
01:20:36 ◼ ► strategically subsumed by in design and InDesign [<a href="https://overcast.fm/+BtuxPm21g/4836">TS</a>]
01:20:41 ◼ ► with FrameMaker we see I used it bare bones where we had it was super focused [<a href="https://overcast.fm/+BtuxPm21g/4841">TS</a>]
01:20:45 ◼ ► rate yeah if it wasn't quite as designer is I would like and I had I used to live [<a href="https://overcast.fm/+BtuxPm21g/4845">TS</a>]
01:20:53 ◼ ► breathing QuarkXPress and so I mean yeah that's as i knew i used i would i would [<a href="https://overcast.fm/+BtuxPm21g/4853">TS</a>]
01:20:58 ◼ ► get frustrated by some of the ways that frame wasn't as design court I could [<a href="https://overcast.fm/+BtuxPm21g/4858">TS</a>]
01:21:06 ◼ ► print out with the exact as I know wanted down to I'm gonna say hundreds of [<a href="https://overcast.fm/+BtuxPm21g/4866">TS</a>]
01:21:11 ◼ ► thousands of I mean and it was spot-on accurate and it was just you know it [<a href="https://overcast.fm/+BtuxPm21g/4871">TS</a>]
01:21:17 ◼ ► would come out of the printer exactly everything positioned exactly where I [<a href="https://overcast.fm/+BtuxPm21g/4877">TS</a>]
01:21:21 ◼ ► wanted in FrameMaker didn't let you position things quite as precisely is as [<a href="https://overcast.fm/+BtuxPm21g/4881">TS</a>]
01:21:26 ◼ ► quiet but the thing that frame had was this book making features where you [<a href="https://overcast.fm/+BtuxPm21g/4886">TS</a>]
01:21:30 ◼ ► could select from making here's the canonical [<a href="https://overcast.fm/+BtuxPm21g/4890">TS</a>]
01:21:33 ◼ ► example is to make an index for the book is you could select text and say I wanna [<a href="https://overcast.fm/+BtuxPm21g/4893">TS</a>]
01:21:38 ◼ ► make an index entry right here and you got precise control over what the entry [<a href="https://overcast.fm/+BtuxPm21g/4898">TS</a>]
01:21:45 ◼ ► in the index would be called we're pointed to an end as you edit the [<a href="https://overcast.fm/+BtuxPm21g/4905">TS</a>]
01:21:49 ◼ ► document and moved things around it just worked right it you just did not have to [<a href="https://overcast.fm/+BtuxPm21g/4909">TS</a>]
01:21:55 ◼ ► worry about your index connections breaking or working it was brilliant and [<a href="https://overcast.fm/+BtuxPm21g/4915">TS</a>]
01:22:00 ◼ ► it really really and it's a tricky tricky problem this all really I mean [<a href="https://overcast.fm/+BtuxPm21g/4920">TS</a>]
01:22:04 ◼ ► they doing a good index rose book is infamously dick difficult and expensive [<a href="https://overcast.fm/+BtuxPm21g/4924">TS</a>]
01:22:09 ◼ ► to get somebody do it and you know at the time [<a href="https://overcast.fm/+BtuxPm21g/4929">TS</a>]
01:22:13 ◼ ► BBEdit manual was there I mean it was like 300 pages and had a great index and [<a href="https://overcast.fm/+BtuxPm21g/4933">TS</a>]
01:22:21 ◼ ► it was so easy FrameMaker made it so easy to keep that index up to date as [<a href="https://overcast.fm/+BtuxPm21g/4941">TS</a>]
01:22:25 ◼ ► you went and you know added new features are so great great great apps at a [<a href="https://overcast.fm/+BtuxPm21g/4945">TS</a>]
01:22:30 ◼ ► feather in his cap while we are we are we all have a very upset when I was over [<a href="https://overcast.fm/+BtuxPm21g/4950">TS</a>]
01:22:44 ◼ ► when I get out and watch now an hour and a half in so I do it's funny that you [<a href="https://overcast.fm/+BtuxPm21g/4964">TS</a>]
01:22:49 ◼ ► brought it up tho cuz that's exactly where I was going with the whole [<a href="https://overcast.fm/+BtuxPm21g/4969">TS</a>]
01:22:53 ◼ ► with the with his role with flash and mobile is on one side he really believed [<a href="https://overcast.fm/+BtuxPm21g/4973">TS</a>]
01:22:59 ◼ ► that it was you know could be a could be the future of mobile which would [<a href="https://overcast.fm/+BtuxPm21g/4979">TS</a>]
01:23:03 ◼ ► indicate that he's about it I don't believe that I think that I have my [<a href="https://overcast.fm/+BtuxPm21g/4983">TS</a>]
01:23:08 ◼ ► guess is that he knew exactly what the score was and he was being loyal to [<a href="https://overcast.fm/+BtuxPm21g/4988">TS</a>]
01:23:12 ◼ ► Adobe that those like you said in and of itself is maybe not loyalty is a general [<a href="https://overcast.fm/+BtuxPm21g/4992">TS</a>]
01:23:18 ◼ ► thing is great but maybe in that case it's like I was going to go there with [<a href="https://overcast.fm/+BtuxPm21g/4998">TS</a>]
01:23:23 ◼ ► the Johnny I love story about Steve Jobs saying you know don't just say good [<a href="https://overcast.fm/+BtuxPm21g/5003">TS</a>]
01:23:27 ◼ ► things about you gotta be honest if you're not being honest you're doing a [<a href="https://overcast.fm/+BtuxPm21g/5007">TS</a>]
01:23:30 ◼ ► disservice to the people you're talking to and that it was a disservice [<a href="https://overcast.fm/+BtuxPm21g/5010">TS</a>]
01:23:34 ◼ ► you know to Adobe 22 let them keep pushing forward because it's so it's so [<a href="https://overcast.fm/+BtuxPm21g/5014">TS</a>]
01:23:44 ◼ ► well actually in bed big companies and adobe is doing pretty good their last [<a href="https://overcast.fm/+BtuxPm21g/5024">TS</a>]
01:23:48 ◼ ► quarter results were pretty good and I'm happy to see that I think I think the [<a href="https://overcast.fm/+BtuxPm21g/5028">TS</a>]
01:23:53 ◼ ► industry is better with a healthy strong successful Adobe as an independent [<a href="https://overcast.fm/+BtuxPm21g/5033">TS</a>]
01:23:57 ◼ ► company I completely agree and I the way they've in the way they've transition [<a href="https://overcast.fm/+BtuxPm21g/5037">TS</a>]
01:24:01 ◼ ► their products to being to the to being a service basically has been really [<a href="https://overcast.fm/+BtuxPm21g/5041">TS</a>]
01:24:07 ◼ ► impressive no III I completely agree actually just they just released a new [<a href="https://overcast.fm/+BtuxPm21g/5047">TS</a>]
01:24:12 ◼ ► app a couple hours ago you are going to see yet Adobe slate of Israel story [<a href="https://overcast.fm/+BtuxPm21g/5052">TS</a>]
01:24:17 ◼ ► storytelling out for the iPad where you can be used photos and text to create [<a href="https://overcast.fm/+BtuxPm21g/5057">TS</a>]
01:24:23 ◼ ► greater story in it it's it's iffy also like Adobe as in the bus possible way [<a href="https://overcast.fm/+BtuxPm21g/5063">TS</a>]
01:24:30 ◼ ► right it's like wedding you waste a felt create something that looks really [<a href="https://overcast.fm/+BtuxPm21g/5070">TS</a>]
01:24:35 ◼ ► really great to create like your own product in a sense they could all be wet [<a href="https://overcast.fm/+BtuxPm21g/5075">TS</a>]
01:24:39 ◼ ► you create what you create a great products in the best possible sense and [<a href="https://overcast.fm/+BtuxPm21g/5079">TS</a>]
01:24:44 ◼ ► when they're at their best and what's what's fascinating about this is a wake [<a href="https://overcast.fm/+BtuxPm21g/5084">TS</a>]
01:24:50 ◼ ► who is arguably if you think about it who is who if anyone is pushing the [<a href="https://overcast.fm/+BtuxPm21g/5090">TS</a>]
01:24:57 ◼ ► way there aren't many and when to be fascinating if kinda like the the the [<a href="https://overcast.fm/+BtuxPm21g/5097">TS</a>]
01:25:03 ◼ ► two companies that are you we are producing some of the most highly paid [<a href="https://overcast.fm/+BtuxPm21g/5103">TS</a>]
01:25:09 ◼ ► a replay alright yeah it is a reply to the Mac right because let's just say [<a href="https://overcast.fm/+BtuxPm21g/5109">TS</a>]
01:25:16 ◼ ► 8484 was the original Mac was severely limited machine 85 86 87 or so is when I [<a href="https://overcast.fm/+BtuxPm21g/5116">TS</a>]
01:25:24 ◼ ► would say the Mac really kind of got up off the ground in terms of the [<a href="https://overcast.fm/+BtuxPm21g/5124">TS</a>]
01:25:29 ◼ ► performance of the year up to this 60 80 20 yet but it was getting close to [<a href="https://overcast.fm/+BtuxPm21g/5129">TS</a>]
01:25:37 ◼ ► another 60 twenties in the 6800 thirties eventually but their end and with other [<a href="https://overcast.fm/+BtuxPm21g/5137">TS</a>]
01:25:46 ◼ ► form factors were you can get bigger displays and stuff like that [<a href="https://overcast.fm/+BtuxPm21g/5146">TS</a>]
01:25:49 ◼ ► and more ran and then famously you know the desktop publishing industry which is [<a href="https://overcast.fm/+BtuxPm21g/5149">TS</a>]
01:25:56 ◼ ► built on the Mac that didn't come from Apple AAPL never had a desktop [<a href="https://overcast.fm/+BtuxPm21g/5156">TS</a>]
01:25:59 ◼ ► publishing house I mean Apple came out with the laser writer would certainly [<a href="https://overcast.fm/+BtuxPm21g/5159">TS</a>]
01:26:02 ◼ ► help but you know it was software from Adobe and quirky and who did paid me [<a href="https://overcast.fm/+BtuxPm21g/5162">TS</a>]
01:26:09 ◼ ► about us that really made that an industry and again Microsoft it was [<a href="https://overcast.fm/+BtuxPm21g/5169">TS</a>]
01:26:15 ◼ ► absolutely excel Excel started on the Mac right or at least microsoft word was [<a href="https://overcast.fm/+BtuxPm21g/5175">TS</a>]
01:26:24 ◼ ► huge Mac App you know lots of great software from Microsoft for the app for [<a href="https://overcast.fm/+BtuxPm21g/5184">TS</a>]
01:26:30 ◼ ► them for the Mac in the eighties and absolutely help make the mac and [<a href="https://overcast.fm/+BtuxPm21g/5190">TS</a>]
01:26:35 ◼ ► obviously never got entrenched as a widespread you know business computer [<a href="https://overcast.fm/+BtuxPm21g/5195">TS</a>]
01:26:38 ◼ ► but it in places they did of mags it was Microsoft's offer that made it possible [<a href="https://overcast.fm/+BtuxPm21g/5198">TS</a>]
01:26:43 ◼ ► and I i i i know i kind of feel like you know Apple you know to some extent they [<a href="https://overcast.fm/+BtuxPm21g/5203">TS</a>]
01:26:57 ◼ ► do the way that I feel they've admitted the App Store and limit the ability to [<a href="https://overcast.fm/+BtuxPm21g/5217">TS</a>]
01:27:00 ◼ ► build sustainable apps in my estimation you know without not having the [<a href="https://overcast.fm/+BtuxPm21g/5220">TS</a>]
01:27:05 ◼ ► electrolyte heavy things like easy upgrades I i I kind of feel like that [<a href="https://overcast.fm/+BtuxPm21g/5225">TS</a>]
01:27:11 ◼ ► one there's the whole you know commodity cheaper apps is good for the platform [<a href="https://overcast.fm/+BtuxPm21g/5231">TS</a>]
01:27:16 ◼ ► within within a certain women arm but I think they they remembered you know [<a href="https://overcast.fm/+BtuxPm21g/5236">TS</a>]
01:27:22 ◼ ► being in a position where it got to the point where the Microsoft and Adobe apps [<a href="https://overcast.fm/+BtuxPm21g/5242">TS</a>]
01:27:26 ◼ ► were more important than the Mac right and like Steve Jobs said he liked [<a href="https://overcast.fm/+BtuxPm21g/5246">TS</a>]
01:27:30 ◼ ► prostrating himself ready jet that out [<a href="https://overcast.fm/+BtuxPm21g/5250">TS</a>]
01:27:36 ◼ ► no way no way of knowing that it's it's really more of an existing the present [<a href="https://overcast.fm/+BtuxPm21g/5256">TS</a>]
01:27:43 ◼ ► occupant you know almost like literally with this massive message of Bill Gates [<a href="https://overcast.fm/+BtuxPm21g/5263">TS</a>]
01:27:51 ◼ ► of Dawn is green you don't Microsoft riding into the rescue and then Adobe [<a href="https://overcast.fm/+BtuxPm21g/5271">TS</a>]
01:27:56 ◼ ► why would they want to August 10 Adobe won't even come over right like they [<a href="https://overcast.fm/+BtuxPm21g/5276">TS</a>]
01:28:01 ◼ ► customers aren't really there and you know I would never want to be hostage to [<a href="https://overcast.fm/+BtuxPm21g/5281">TS</a>]
01:28:07 ◼ ► out makers again and and it turns out though because no one's really been able [<a href="https://overcast.fm/+BtuxPm21g/5287">TS</a>]
01:28:14 ◼ ► to build especially the productivity space a meaningful business on the iPad [<a href="https://overcast.fm/+BtuxPm21g/5294">TS</a>]
01:28:19 ◼ ► in particular it turns out it's the same guys they're they're in its Microsoft [<a href="https://overcast.fm/+BtuxPm21g/5299">TS</a>]
01:28:24 ◼ ► and Adobe in exile just find it fascinating impel awake be the history [<a href="https://overcast.fm/+BtuxPm21g/5304">TS</a>]
01:28:31 ◼ ► yeah they were definitely I i think that with again I don't got a huge digression [<a href="https://overcast.fm/+BtuxPm21g/5311">TS</a>]
01:28:37 ◼ ► circa 1997 industry politics but it is interesting now I do think so that you [<a href="https://overcast.fm/+BtuxPm21g/5317">TS</a>]
01:28:46 ◼ ► know dobie and Microsoft at least especially combined held far more sway [<a href="https://overcast.fm/+BtuxPm21g/5326">TS</a>]
01:28:52 ◼ ► over Apple's future than Apple itself did you know maybe they could have [<a href="https://overcast.fm/+BtuxPm21g/5332">TS</a>]
01:28:57 ◼ ► gotten by with one hand on board and not the other [<a href="https://overcast.fm/+BtuxPm21g/5337">TS</a>]
01:29:00 ◼ ► either way but not both and you know in the end it it certainly you know [<a href="https://overcast.fm/+BtuxPm21g/5340">TS</a>]
01:29:05 ◼ ► exemplified with the original rhapsody interaction with the first in the first [<a href="https://overcast.fm/+BtuxPm21g/5345">TS</a>]
01:29:10 ◼ ► plan that was announced post next reunification which was a very it was [<a href="https://overcast.fm/+BtuxPm21g/5350">TS</a>]
01:29:16 ◼ ► much it was more or less the next step operating system without carbon it was [<a href="https://overcast.fm/+BtuxPm21g/5356">TS</a>]
01:29:23 ◼ ► your gonna have to rewrite coco nino they called it could have been more or [<a href="https://overcast.fm/+BtuxPm21g/5363">TS</a>]
01:29:27 ◼ ► less you know it was more or less we're gonna you know we're gonna do it put a [<a href="https://overcast.fm/+BtuxPm21g/5367">TS</a>]
01:29:31 ◼ ► news Apple's style UI on the next step operating system right and there's no [<a href="https://overcast.fm/+BtuxPm21g/5371">TS</a>]
01:29:38 ◼ ► carbon no carbon and that went over like a lead balloon and more last microsoft [<a href="https://overcast.fm/+BtuxPm21g/5378">TS</a>]
01:29:45 ◼ ► said we're not doing that it would be a rewrite and everybody knows you know [<a href="https://overcast.fm/+BtuxPm21g/5385">TS</a>]