126: ‘Tommy Got Made’, With Guest Jason Snell
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menu I sent a good I got my eye just doing what my market tells me to do I
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know I've gotta keep saying I'm gonna do it market as well he keeps changing his
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opinion I like about all the stuff that he told me to buy in like a week later
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in 2002 this microphones even better than in like two weeks later ice-like
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and then there's this microphone dude I'm not gonna keep on microphones
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the other thing that gets me too is the that I have to watch actually get one
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too many devices to have to silence before a podcast you know I leave my
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watch silenced all the time I do too except when I don't and I at least have
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to at least have to check it before
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well that's true yeah I i I leave it I'll leave it off the whole time I i I
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can't remember the last time I turned it on that would kinda I don't know I might
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be might be wishing for too much magic but I kind of wish that there was like
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some kind of way to find iTunes or iCloud and say silence all my shit
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that's the problem with iPhones and reaches the iPhones have the physical
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science which so you could say I wanted but it would still be switched on
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I think about that I i wish i had a button to push you know for the valuable
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podcasting demographic of which had a button push the basically said ok stop
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thinking on your drop boxes and stuff
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drank everything is silence enough already I'm not I i watch sound that is
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one of the least compelling things about that that product to me and i i just i
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dont wanna have like I can feel a little taps I kind of don't need to hear the
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sound I kind of agree Africa who I was talking to an email if you have that we
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forget what you said on a podcast
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the same stuff over and shows like us know that was just a conversation I had
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that the defaults might be wrong that the default for that will watch maybe to
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be silent huh i I can see why it's not because it's that so anti that a call to
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every other device you own but I feel like with the watch it it actually makes
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sense where most people you know maybe by the end if you're new to it and
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you're unfamiliar and you're going through the infamous first week of
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getting to know Apple watch defaulting to trusting the haptics our tactics
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whatever you want to call is I think the way to go
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yeah I don't see i don't see the point I mean I could see the point in making
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noise when it's not on my wrist but when it's on my wrist and I can feel it I
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kinda feel like that's enough for me and that and the shame of it is if there are
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you know if there are instances where you should be alerted audibly because
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something's going on you know you they're mixed in with the ones worth
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pointless and so it's just you know I just turn them off and you know I'd much
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rather scaling back to have them be only when it's particularly important but you
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know right now it's like every time anything happens it wants to do a little
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dance and I don't need a little thing I've got totally got haptic feel down I
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know I know that it's tapping me I don't need a noise too and the noise annoys
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everybody else in the world the beauty of the haptics on the Apple watches that
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nobody here is your your your vibration like they hear it on the phone it's just
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a complete secret message from from your watch to you so why do I need to do in
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your recording right I am recording we just gotta do it this is always always
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recording session with 10 more in the other weekend and and a half way through
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like is this a podcast no it's not but I was recording it could have been
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so I've been I've been away been on vacation for a while so I i has not been
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a show for a while there is not really been much news that's gone on it was
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like I picked a very advantageous time to go on vacation newswise but there was
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a couple of things that I like about this because this is a good like
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commentary type punditry type stuff that burst out in the last two weeks but one
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of them I guess is actually predated back to June which is when the new
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couple times started shipping did you get one of those I didn't know you were
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the original pebble four years for the two years basically I mean until until I
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got my watch and I was one of the Kickstarter people so I got it in
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whatever February of 13 something like that so two years yeah I kick started it
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original work for like two days and I i bought the new one to cause I thought
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well I mean I'm rooting for these guys I really do hope that they pull it out and
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I think it's I think it's great that they have a different set of priorities
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not just Apple but everybody else in my face but I it really especially after
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having worn out watch for awhile it just it's so far behind in so many ways they
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just cant and one thing that made me think about it and just of all the
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things I want to talk about with you get it out the way first is you saying that
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when the topic squad you don't have to worry about people hearing them well
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when the couple time
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tactical everybody in the room for me it's and it's not their fault but as iOS
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user I i just i can see the writing on the wall before it was like you know
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Apple had some Bluetooth stuff that would send notifications and there are
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other devices that could support including pebble and it seemed like you
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know it was what it was but it was clear that the background Apple is working on
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a watch and was going to put all their effort into trying with that watch and
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you know when I saw people try my thought
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you know it they keep adding features for Android because they can tie into
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all of the Android where API's and it just seemed clear to me that that pebble
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was going to be a much better watch on Android that it was ever gonna be on iOS
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because it was never gonna be a priority for Apple to support people because why
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would they they've got their own lunch yeah and even if you want to take a less
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cynical competitive or if you want to say anti competitive you it's just never
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going to be a priority for them to spend the time to make those API's Republican
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send a private even if they kind of thing in their heart of hearts of Apple
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wanted to support third-party watch as likable as best they could
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on iOS they're never gonna have the API's cap caught up to where the private
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API's for Apple watcher
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nor are they going to be as rich as what is in the the entrance where stuff on
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Android so if you're pebble you're like you know I was a nice market and you'd
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like to be there but your product is worse on it and it is on on Android so I
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think I understand why they're prioritizing things that way and I would
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make the same decision and I don't blame Apple because you know what is up with a
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focus on a watch or kind of vague third-party support that really would
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only be mean Google talked about doing you know and read where support on iOS
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but will be the same thing will be a nap the ties into some basically to stuff
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and maybe some Google services they'll be able to do but you know I get the
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impression that Apple can do some very clever things in the background in terms
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of launching
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launching apps grabbing the data sending it to the watch that is not something
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that is allowed by third parties and so they're always going to be ahead of
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things yeah yeah and if that's already a problem on Apple iTouch and it is you
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know in terms of sometimes the latency between tapping the weather complication
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on your face and actually getting the weather update with Apple having the
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inside access to it imagine how much worse it would be for someone relying on
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third-party I can't help but think that that's why Google that was a rumor
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leading up to his months ago actually but a rumor leading up to I O that that
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was something that they might announce that I O in early June or late June may
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whatever the hell I O was and didn't happen I can't help but think that one
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of the reasons you know maybe the main reason why not that they've been working
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on it but that it is so it pales in comparison both to Apple watch for iOS
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and Android we're friends and so therefore why you know it its second
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rate either way just my experience with the pebble things like people would
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update attempts in the background as long as the public was running and it
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would run for a while and some point I was just kill it because it hadn't been
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running for a while and it needed to memory and at that point that was it
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like people won't talk to the watch the phone after that because you know it's
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just a nap and it doesn't have any special powers there and you know that's
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just how it is it's it's a it's a tough situation but I don't like them too I
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like the idea that this is a lower a lower cost you know simpler long life I
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like the fact that it's a long battery life things to like about it but you
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know the fact is platform vendors have so much power over over what these other
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products can do and at least with Google they can tie into the stuff the Google
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built for Android where and good for them that that makes that a more
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compelling product on Android but unless it's just never I mean I kept having
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this hope for the first two years like that they would get better and it did
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get better for a while and then it feels like to me they had a wall where it's
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like this is all Apple is ever gonna let Bluetooth generic Bluetooth devices do I
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you know app is a sort of nebulous word and as time goes on it's ever more
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nebulous but the basic idea cuz it doesn't really relate to anything like a
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low-level computer science term it's a bundle you know that basically means
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it's a process running on your computer that displays a user interface to the
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and it to me I mean this is my interpretation word it's a word
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inherently of the GUI era of computing it's a thing that no matter which
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computer you on the user looks at and interacts with and I you know even on
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iOS and then maybe in the early days like 2008 when the App Store first
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debuted that's really what apps were they were processes that showed a user
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interface and add an icon and you're looking at it and it was running and if
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you weren't looking at it wasn't running and was really pretty simple and now
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there's you know as I S is involved there's a lot more that can happen in
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the background and you know apps can stay in memory was long as there's
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enough memory to keep you know the most regional 345 most recently used apps you
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know you can request for background download even when you're not running
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etcetera etcetera but basically to interact with another piece of hardware
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to have a phone interacting with in controlling with a watch you don't
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really want an app for that it has to be part of the operating system and there's
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no you know there's there's no way that third parties get the right parts of the
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operating system iOS yeah you need some sort of future in the front steps toward
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this in some of the updates that have come out over the last few years but you
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know something like people you really like a demon UNIX terminology that is a
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process that runs in the background all the time and Apple's marketing let Apple
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always has the ability to even even when there is a process running in the
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background cuz I was back grounding you know as abscam Lennon the background
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faceless lead to do some updates and things that Apple is never gonna give up
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the option to kill something if it wants to improve the user experience by
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freeing up memory so that this other app can run and so you know somebody like
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people they just cant they can't install something with running all the time and
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they can't count on it being there and that it limits what they can do whereas
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Apple can can can try to do that we should say cuz I mean you mentioned it I
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i sometimes will put on like a weather complication or or something like that
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and it just for the sunset on that what is the solar face where it calculates
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out like the sunrise sunset date
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data I've had not just gives up and it shows that like it's the Equinox because
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even though it's talking to the phone whatever process updates that data has
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just died or stalled and so even Apple is struggling with it and they control
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the operating system and that's you know if if it could if it made any sense and
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it doesn't for people to be connected to your Mac instead of to your phone it
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doesn't because you're gonna wander away from your Mac with your watch on wanna
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have a connection that's why it went to connect to a phone and not to a computer
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but if it if it made any sense they could write Mac software that did
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everything it wanted to do but it wouldn't go through the Mac App Store it
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would be the sort of thing you download from get purple dot com and install on
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your Mac the old-fashioned way because it would have to do things that even in
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the even on the Mac through the app story at that point you have wifi in a
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thing and have a just talked to a web service and then only use the phone when
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it absolutely has to but then it's not really a phone accessory anymore right
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it's just a war there's a web service that the phone is talking to and that
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the watches talking i mean it's just a mess it's not the same product at that
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point right so my review of the pebble
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having written and I don't know if I'm gonna write I didn't write a review of
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the first people because it was and sort of out of good sportsmanship
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for lack of a better term that it would have been very negative and I didn't
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feel like that was i just didnt wanna do that you know I have other people wrote
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about it just felt like I was jumping on the pile with this one I feel like hey
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there been around long enough and now you know the market is this it would be
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fair to write a negative review so maybe I will maybe I won't but it's short and
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it basically a the hardware really does not compare in any meaningful way to do
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what you can get with it happens watch sport so let's just compared to a polite
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sport 43 $53.99 yes that's more expensive than the double time which
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starts at 199
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but it's in the same ballpark you know Toomey 199 in 349 its yet you know close
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to half against attack if you compared to the forty two millimeter version but
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it feels like way more than the Apple watch his way more than twice as well
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made its me aesthetically you can tell just by looking at a picture of the time
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there's this double bezel effect around the display so the display is what
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actually lights up in color but then around that there's a black thing that
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goes around the display and then around that is a piece of plastic that covers
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the crystal so there's like two vessels around the actual watch face and to me
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in photographs it looks like it is what it is but while I was wearing it every
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time I glanced embarrassed it just stuck out and I realized that I've never seen
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a watch that has anything like that before
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digital analog or otherwise and it really feels like a compromise terms of
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Engineering aesthetically build why's it I thought it was really I know it sounds
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like a petty thing but to me that the haptic engineer everyone calling time
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the fact that it's like a vibrator from your phone and it's very loud I mean
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like surprisingly loud is just a deal breaker and part of that is just my
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experience that will watch with the tactics being surprisingly central to
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the experience of using Apple ID with the pebble time it's to me is horrendous
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I don't even know it may not even be any different than the one from the original
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couple but once you've got used to watch Art I did it and it sort of this subtle
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tapping that is completely silent that allowed jarring like it just feels like
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the equivalent of holy shit something terrible is happening that you need to
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be able to right away even if it's like a text message from somebody who you're
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working with his says yes you get like a jolt erased it almost feels like an
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electric shock and that to me and I'm not judging that in terms of iOS or
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Android that would be the same no matter what you're using it with
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and lastly to my other big complain about it is that this color screen that
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they're using I understand that it gives tremendous battery life and the battery
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life on pebble is clearly the single best thing about it compared a polite
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but I can't read the screen in any light went out like getting it real close my
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eyes and holding it a perfect angle whether its broad daylight
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well lit room indoors or especially in dim lighting and demanding I can I can't
[TS]
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see it even when I like it it's a really really low contrast screen and maybe it
[TS]
00:17:11
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maybe I'm in a bad place on that because you know the stuff I've had with the
[TS]
00:17:15
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retina and stuff like that but even when I close my bad I just look at it with
[TS]
00:17:19
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with my perfectly good write-up I really have a hard time reading that's worse
[TS]
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and to meet the contrast is the big thing the contrast is worse than with
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the original public's eye even went back and powered up my original people to
[TS]
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compare and just for readability to me it was it's worse it's really really low
[TS]
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contrast yeah I wasn't convinced that given the resolution of a really
[TS]
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convinced that the color was even necessary I mean it's nice to have their
[TS]
00:17:46
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gonna get mock debate don't have color but it's it's not like there are in a
[TS]
00:17:50
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beautiful works of art on that display because it's not a very high res display
[TS]
00:17:53
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it really is about getting imparting this information to you and anything you
[TS]
00:17:58
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do to junk that up and just makes it harder to read I don't know if I I'm
[TS]
00:18:04
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with you I feel like I want to root for those guys but you know even at the time
[TS]
00:18:09
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even when I back that Kickstarter I felt like these guys had a very short window
[TS]
00:18:15
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where they could come out not like that they're trying to be something different
[TS]
00:18:18
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and cheaper and you know maybe they could compete with the Fitbit of the
[TS]
00:18:22
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world but instead you know I don't know why I got the warning sign I got was
[TS]
00:18:26
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when they came out with the people steal because I didn't mind the design of the
[TS]
00:18:31
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original temple I mean yeah it was a big black watch but it was just you know it
[TS]
00:18:35
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was what it was it was a curved plastic big chunk and it told the time and that
[TS]
00:18:40
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was fine I mean ultimately it always told the time and it lasted a week and
[TS]
00:18:44
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it did a couple of other new things so I was fine
[TS]
00:18:46
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wearing it as just a watch but the pebble time when it came out as like
[TS]
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more expensive and fancy
[TS]
00:18:51
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and even listed the steel and it was not it was not I don't like the design of an
[TS]
00:18:58
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eye I really wondered what they were doing at that point that like it it was
[TS]
00:19:01
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it was nice material but like if you bring your finger over the front of it
[TS]
00:19:05
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like there were sharp edges at the bezel because of the way they built the steel
[TS]
00:19:09
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bezel on top of the screen and so it's kind of uncomfortable to touch ya at
[TS]
00:19:16
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that point I was I was starting to wonder what their priorities here and
[TS]
00:19:20
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you know do they know that this this freight train is running out them and
[TS]
00:19:24
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people time you know I think their time was great for their Kickstarter cuz it
[TS]
00:19:27
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was before you know before Apple watch stuff started to really happen in the
[TS]
00:19:31
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try to get in just before then but I don't know it's just I feel bad for him
[TS]
00:19:36
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but there was no way that I was going to buy one
[TS]
00:19:41
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athletically I actually think original pebble is better than either of the
[TS]
00:19:45
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subsequent ones I doesn't have that double bezel effect it is a weird
[TS]
00:19:49
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looking watch it's clearly some kind of smart wats type thing but it's not too
[TS]
00:19:53
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big and it's to me it's very honest to itself it looks like $100 $150 digital
[TS]
00:20:01
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watch and it has it own band that its trip with was it wasn't great but it was
[TS]
00:20:05
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fine it was a fine you know what would you ever call you know rubber it was a
[TS]
00:20:10
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river AIAIAI AIAIAI AIAIAI took that off so fast I just made my risks when he and
[TS]
00:20:18
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I got a letter banned for it but there's lots of people who there's lots of other
[TS]
00:20:22
◼
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digital watches that have a band that very much like that it's fine but the
[TS]
00:20:26
◼
►
fact that they picked a standard white connector so that it was easy for
[TS]
00:20:29
◼
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somebody just as easy to put a new band on it is it is any other standard watch
[TS]
00:20:33
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so i've seen the actually a lot of people I know who who have original
[TS]
00:20:38
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people use you know some kind of other third party band yeah I've seen you with
[TS]
00:20:43
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yours many times used to at least another black leather band from the
[TS]
00:20:48
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shopping mall down the street and you know it was easy to put it on you know I
[TS]
00:20:53
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like I like that it was it did it served its purpose but you know the boys was
[TS]
00:20:57
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►
always hanging over their product and running Google Goggles
[TS]
00:21:03
◼
►
Android where stuff too because the platform vendors were clearly gonna come
[TS]
00:21:08
◼
►
in and these these poor little guys we're gonna be kinda squeezed looking at
[TS]
00:21:14
◼
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it to get home page where they show all three of their watches and they still
[TS]
00:21:18
◼
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sell all three
[TS]
00:21:19
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the other thing that really gets my life I think that the steel is truly an ugly
[TS]
00:21:23
◼
►
watching live sex in a few people wearing them people I know that I've
[TS]
00:21:26
◼
►
seen people on airplanes wearing them and they'd they're very very telltale to
[TS]
00:21:33
◼
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me there's certainly a certain thing about the three logs that stick out of
[TS]
00:21:39
◼
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the top and bottom to connect the wristband to in the way that the display
[TS]
00:21:44
◼
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is almost or not the display but the face is almost a rectangle but not quite
[TS]
00:21:49
◼
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like a box of stuff too much stuff into when you're moving does olivia gets it
[TS]
00:21:57
◼
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doesn't look like it's supposed to be a rounded shape it just looks like you
[TS]
00:22:00
◼
►
know that ended up on the sides a little bit but the other thing that really
[TS]
00:22:04
◼
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getting that look into pictures that they decided to print the word pebble so
[TS]
00:22:08
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►
bad black bezel underneath which is horrendous design mistake and it almost
[TS]
00:22:16
◼
►
like you know like you can get into it with found but to me it's a lot like the
[TS]
00:22:23
◼
►
way that you know a lot of that you know almost all the Android phones I've ever
[TS]
00:22:26
◼
►
seen always have leaked Samsung written at the top probably with a Verizon or
[TS]
00:22:30
◼
►
AT&T stamped on the glass too and it's just like a low rent move in and just
[TS]
00:22:36
◼
►
where however well it flies in the phone world it flies worsen the watch world
[TS]
00:22:41
◼
►
well you know it's not like a Rolex doesn't have a logo on it but it didn't
[TS]
00:22:45
◼
►
really like that to me it's real it's not like it's so cheap to me on the
[TS]
00:22:49
◼
►
pebble that you know we know what we're gonna do we're going to stick your name
[TS]
00:22:53
◼
►
on there and you're never going to be able to get it off and I don't know why
[TS]
00:22:57
◼
►
they did it may just have been that to get the right size bezel and into the
[TS]
00:23:01
◼
►
size of your screen
[TS]
00:23:03
◼
►
we got extra space what do we do put our name their yeah I don't know bothers me
[TS]
00:23:09
◼
►
so I my I don't think there I know they're not a public company but my
[TS]
00:23:15
◼
►
advice would be if they were to sell your stuff but I am rooting for them so
[TS]
00:23:20
◼
►
I feel they don't take any pleasure in that really but I feel like they are
[TS]
00:23:24
◼
►
this is the problem of them had it going head-to-head with two hundred billion
[TS]
00:23:29
◼
►
dollar company or I guess I was more like an eight hundred billion dollar
[TS]
00:23:33
◼
►
whenever a company with Apple's resources yep I me take a break and I
[TS]
00:23:39
◼
►
will thank our first sponsor we have we have our good friends at Harry's you
[TS]
00:23:45
◼
►
guys know harry's they sell high-quality razors and blades for a fraction of the
[TS]
00:23:50
◼
►
price of the big RAZR brand was started by two guys who wanted a better product
[TS]
00:23:56
◼
►
without paying an arm and a leg but they got really really serious about this
[TS]
00:24:00
◼
►
this is the thing I always impresses me about Harry's as you hear well it's some
[TS]
00:24:04
◼
►
startup that selling stuff and you think that they buy this stuff white label and
[TS]
00:24:09
◼
►
just buy razor blades third party in the label them and package them in their own
[TS]
00:24:13
◼
►
stuff know what they did is they found an old razor blade factory in Germany
[TS]
00:24:19
◼
►
that they liked so much they bought the factory and they make their own blades
[TS]
00:24:24
◼
►
they're all high performing German blades crafted right to their own specs
[TS]
00:24:30
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►
and that's the thing that the whole shaving experience starts with obviously
[TS]
00:24:35
◼
►
before you get any kind of products before you get to the handles its the
[TS]
00:24:38
◼
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blade that you're rubbing against your skin and hair is so focused on that they
[TS]
00:24:43
◼
►
bought their own factory truly truly impressive in my experience it really
[TS]
00:24:46
◼
►
shows in the product that they sell to you what they do is they offered this
[TS]
00:24:52
◼
►
high quality stuff at factory direct pricing because they don't have a
[TS]
00:24:56
◼
►
middleman you when you buy stuff from houzz.com it's Harry's who fulfills it
[TS]
00:25:00
◼
►
and ship it to you so by getting rid of them the middlemen later by getting rid
[TS]
00:25:05
◼
►
of distributors by getting
[TS]
00:25:06
◼
►
third party stores by getting rid of drug stores they have to go to visit go
[TS]
00:25:10
◼
►
through the hassle of asking someone to unlock the case and open it up they just
[TS]
00:25:14
◼
►
celebrate you and the starter set is a great great deal really really low price
[TS]
00:25:20
◼
►
for 15 bucks you get a razor moisturizing shave cream or gel your
[TS]
00:25:25
◼
►
choice and three razor blades then when you need more blades they're just two
[TS]
00:25:30
◼
►
bucks each or less an eight pack is 15 bucks 16 pack is just 25 and I think it
[TS]
00:25:37
◼
►
goes up from there you can buy in bulk and save more and more the more the by
[TS]
00:25:41
◼
►
the time but even if you just by aidid it it's 15 bucks for a refill you cannot
[TS]
00:25:46
◼
►
be that with Gillette views in fusion or any of those brands like that I think if
[TS]
00:25:53
◼
►
you go to Amazon released last time I checked is from a note that the amazon
[TS]
00:25:58
◼
►
and the Amazon courses huge discounters celebrating the discount but for a 12
[TS]
00:26:03
◼
►
pack of fusions from July to pay 41 bucks so it way more that's more like
[TS]
00:26:08
◼
►
three and a half bucks and played it truly is half the price for something of
[TS]
00:26:14
◼
►
comfortable quality great packaging nice heavy handle I was just looking at my
[TS]
00:26:18
◼
►
handle recently I've been traveling with it I've had this thing ever since harry
[TS]
00:26:22
◼
►
started sponsoring the talk show I've had one handle from Ares I was looking
[TS]
00:26:26
◼
►
at it I got like the chrome one whatever that means called
[TS]
00:26:29
◼
►
run it under hot water and wipe it off it looks like mint condition and it's
[TS]
00:26:33
◼
►
not like a baby it it's unbelievable look brand new so all I've ever done
[TS]
00:26:38
◼
►
I'll have ever done with these guys to refill it is I just by blades and one
[TS]
00:26:41
◼
►
time i buy more she was it so here we go to Harry's dot com use the promo code
[TS]
00:26:47
◼
►
the talk show that the code and you will save five bucks off your first purchase
[TS]
00:26:54
◼
►
so my thanks to he's got to Harry's Jason yeah that that handle still super
[TS]
00:27:02
◼
►
sharp and yeah I just by blades in the shape room the Winston said the chrome
[TS]
00:27:09
◼
►
handle it's the Truman said that comes with the iron generally that is around
[TS]
00:27:14
◼
►
plastic I got the shiny one that's the that won the original one when you got a
[TS]
00:27:20
◼
►
nice and yeah that's funny I was trying to come up with like the competitors
[TS]
00:27:25
◼
►
remember they're gone I just get there is played out about those competitors
[TS]
00:27:30
◼
►
for get it done next on my list of topics for the show is this thing that
[TS]
00:27:40
◼
►
popped up she's like two weeks ago now but it was the beginning of my vacation
[TS]
00:27:44
◼
►
this whole idea that safari is the new I was on vacation to read this before
[TS]
00:27:52
◼
►
going to bed at my in-laws house and it made me mad and I was like I'm just
[TS]
00:27:56
◼
►
gonna sleep on it I woke up in the morning I was like nope still mad so if
[TS]
00:28:01
◼
►
this was written by a web developer named Nolan Watson website and it kind
[TS]
00:28:10
◼
►
of blew up
[TS]
00:28:10
◼
►
Ars Technica republished with 99% sure it given that they pay them and that
[TS]
00:28:17
◼
►
they were published it there but it certainly brought it to more people's
[TS]
00:28:20
◼
►
attention and for people who were around in the nineties and disagree and maybe
[TS]
00:28:29
◼
►
even nearly 2,000 honesty I think I just got together stylesheet for daring
[TS]
00:28:32
◼
►
fireball that says i sux at CES you do
[TS]
00:28:36
◼
►
yeah it's I don't even have to look it up I'm sure I've left a note for myself
[TS]
00:28:44
◼
►
Jimbo explaining why it has to be in a separate file and why i think its cuz
[TS]
00:28:48
◼
►
its I have it conditionally commented out on I think that's the story and the
[TS]
00:28:54
◼
►
HTML for during fireball its conditionally commented out and small
[TS]
00:28:59
◼
►
stylesheet ie underscore sucks that PHP you've got there it's just setting
[TS]
00:29:03
◼
►
margins and hittin yeah yeah it sucks and that was that was I think and I
[TS]
00:29:10
◼
►
think I was mostly concerned with the Mac I E which was a better experience
[TS]
00:29:14
◼
►
but anyway I far people who had to deal with it it does seem like you have to do
[TS]
00:29:19
◼
►
that sort of stuff with JavaScript
[TS]
00:29:21
◼
►
JavaScript with Safari so it feels like its accusations that the headline was
[TS]
00:29:28
◼
►
written to get attention rather than to accurately portray the article to me
[TS]
00:29:32
◼
►
we're just I think I don't think he intended to become famous
[TS]
00:29:40
◼
►
I think I don't think so either but I and he was frustrated that he went to a
[TS]
00:29:46
◼
►
conference one of many he probably goes to bout with web developers and all the
[TS]
00:29:51
◼
►
web developers bitched about how well you know I want to do this thing but
[TS]
00:29:55
◼
►
it's on safari in the apple doesn't let let you do this on safari in the
[TS]
00:29:59
◼
►
complaint about the stuff that that Safari didn't do or didn't do well and
[TS]
00:30:03
◼
►
they perceive as likely who knows what he's doing and you know some of that
[TS]
00:30:07
◼
►
maybe Apple not communicating and some of that maybe Apple not telling them
[TS]
00:30:10
◼
►
what they want to hear but I think it was really much very much like who are
[TS]
00:30:14
◼
►
who are we bitching about the meetings used to be I N Out Safari so so far as
[TS]
00:30:19
◼
►
the new IEM and you know he ran with that maybe he he I think it was being
[TS]
00:30:24
◼
►
cheeky and then it kind of a kind of blew up in his face but I think that was
[TS]
00:30:29
◼
►
his intent and you know when I was at Macworld I I would hear it from our
[TS]
00:30:34
◼
►
developers are web developers that both on the front end and also for our CNS
[TS]
00:30:39
◼
►
who would who do this stuff and show it as new feature and we were tried in
[TS]
00:30:44
◼
►
Safari and they would be like you know we would say it doesn't work in Safari
[TS]
00:30:48
◼
►
in America so I heard that from them too I suspect it might have been more they
[TS]
00:30:52
◼
►
weren't properly testing on safari and you know but I I definitely heard from
[TS]
00:30:56
◼
►
the web developers I used to work with at Safari had some weird things about it
[TS]
00:31:00
◼
►
there are outliers and they had to do some extra stuff in order to get the get
[TS]
00:31:04
◼
►
what they were building for us to work on safari so there's I'm sure there is
[TS]
00:31:08
◼
►
some truth to that although you can probably look at some stuff that's in
[TS]
00:31:11
◼
►
Safari and if you've developed for it then get frustrated by Chrome or Firefox
[TS]
00:31:15
◼
►
to depends on your perspective and in in law since peace i very much fealty of
[TS]
00:31:21
◼
►
Eric room and a little bit Android kind of perspective but I think in the end
[TS]
00:31:25
◼
►
what he really meant was we used to bitch about I in Safari at these
[TS]
00:31:29
◼
►
conferences that I go to yeah I think it's twofold I think one is that a more
[TS]
00:31:34
◼
►
and perhaps even more sensational headline would have been Apple is the
[TS]
00:31:39
◼
►
new Microsoft yeah if you're just one wow blank is the new blank I think
[TS]
00:31:45
◼
►
that's it and and by that I mean they are in charge of a dominant operating
[TS]
00:31:51
◼
►
system whereby dominant I mean it means everybody has to support it and most
[TS]
00:31:55
◼
►
people feel like they need to support it as it
[TS]
00:31:57
◼
►
top tier target for their web development and it has a massive user
[TS]
00:32:03
◼
►
base and the company is not motivated to dance to the rest of the web
[TS]
00:32:11
◼
►
open web communities to because i dont have to and so they can do what they
[TS]
00:32:19
◼
►
want they can do what they want and so in many in many cases not all in both in
[TS]
00:32:25
◼
►
both Microsoft and apples cases not all the time but some of the time they just
[TS]
00:32:29
◼
►
decide well we did that is not as high a priority for us as it is for you and so
[TS]
00:32:34
◼
►
we are going to do what we want to do that is frustrating to them I used the
[TS]
00:32:40
◼
►
phrase high priority or Apple's prioritizing and I gotta I got a whole
[TS]
00:32:45
◼
►
bunch of angry I was walking around downtown San Diego on my vacation and I
[TS]
00:32:50
◼
►
keep getting these like every time I will check my phone there be like 15 20
[TS]
00:32:54
◼
►
responses on Twitter and they were very much from web developers and end a focus
[TS]
00:32:59
◼
►
so much on that idea the prioritization like Apple got all the money they didn't
[TS]
00:33:04
◼
►
need to prioritize they can do everything which is not I think accurate
[TS]
00:33:08
◼
►
at all but but it is the difference is that Microsoft in those days could
[TS]
00:33:14
◼
►
really defined the web because almost every browser was using was windows and
[TS]
00:33:19
◼
►
using IE
[TS]
00:33:20
◼
►
almost like I mean like what ninety percent eighty-five percent was at least
[TS]
00:33:24
◼
►
is probably around 90% and and the at that time the only devices that were
[TS]
00:33:29
◼
►
browsing the web or PCs yes there were no mobile devices doing this and in the
[TS]
00:33:35
◼
►
latter days maybe there was like wow or something like that that's well past the
[TS]
00:33:40
◼
►
of where I E became ie right yes so that it's a very different one of these
[TS]
00:33:47
◼
►
arguments about kind of access to a platform that people like a shiny
[TS]
00:33:51
◼
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platform which is we want to be on iOS and I definitely got the sense that you
[TS]
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know this is about he originally I was wondering if it was about so far in
[TS]
00:33:58
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WebKit in general and as I read his articles I realized it's really just
[TS]
00:34:01
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about mobile doesn't really care about the Mac Safari he cares about iOS and
[TS]
00:34:06
◼
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wanting access to iOS and wanted to build things that work really well I S
[TS]
00:34:09
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and like I get that but that's very different from a company that can
[TS]
00:34:13
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literally like whatever they did was the web and that was where Microsoft was so
[TS]
00:34:19
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in some ways it depends on how you define it in some ways not nobody's ever
[TS]
00:34:23
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gonna be the new I ever again and so when I read that I I start to read it as
[TS]
00:34:28
◼
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this isn't really about it is about web standards but it's about using web
[TS]
00:34:32
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standards and being frustrated that they don't grant you access to a particular
[TS]
00:34:37
◼
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platform that you want to have and you know I understand where they're coming
[TS]
00:34:43
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from but it's not it's not the same as it's a different kind argument that's
[TS]
00:34:49
◼
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where that analogy falls down for me and to me one of the things that Microsoft
[TS]
00:34:55
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did that made i ii ii is that they promoted purposefully you know for the
[TS]
00:35:01
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for the reason that it's not even that there could be an argument the other way
[TS]
00:35:07
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there is no maybe about it that they added features two ie that depended on
[TS]
00:35:15
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Windows especially the ActiveX stuff which was like literally just x86 how do
[TS]
00:35:20
◼
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we fix the web to make a more interactive
[TS]
00:35:22
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well just in bed x86 code in web pages I mean I guess you could argue that that
[TS]
00:35:29
◼
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would be the that it wasn't really about blocking locking ie to Windows it was
[TS]
00:35:33
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about making it more
[TS]
00:35:35
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active but you know i i i think that there were ways to make it an attractive
[TS]
00:35:39
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that wouldn't have been so proprietary and ActiveX could not have been a
[TS]
00:35:44
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proprietary there is no way for other platforms to add ActiveX even I E Mack
[TS]
00:35:48
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didn't do the ActiveX it was really it wasn't even about locking the web tie it
[TS]
00:35:52
◼
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was about locking the web to Windows or at least part of it and a whole slew of
[TS]
00:35:58
◼
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corporate type stuff where where Windows was already entrenched in where there
[TS]
00:36:03
◼
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were a lot of in-house Windows developers already all went that route
[TS]
00:36:07
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with their with their website
[TS]
00:36:08
◼
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you know there was you know as a Mac user from the whole there there was a
[TS]
00:36:12
◼
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whole you know time when you know everybody was a bit went from there is
[TS]
00:36:18
◼
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no way I'm ever gonna do banking online because that would be crazy if you know
[TS]
00:36:22
◼
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gonna get hacked and lose all my money to maybe I should do banking online too
[TS]
00:36:27
◼
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I think I i i would like to do my banking on and then you find out that
[TS]
00:36:31
◼
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your bank's website only worked with you know I E
[TS]
00:36:35
◼
►
persian blank or later on Windows blank or later because the whole website was
[TS]
00:36:41
◼
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based on proprietary windows and the we should say that during that period the
[TS]
00:36:47
◼
►
web standards people were a real lifeline for Mac users because they were
[TS]
00:36:53
◼
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saying this stuff isn't standard and Mac users will be where the example like
[TS]
00:36:58
◼
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this ten percent of the web is not allowed access this stuff
[TS]
00:37:01
◼
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ultimately what cracked crack this open i think is first off I got so bad that
[TS]
00:37:07
◼
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Firefox game started becoming popular and a lot of the same stuff that didn't
[TS]
00:37:14
◼
►
work on IE
[TS]
00:37:15
◼
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anywhere but I E for Windows didn't work on Firefox on Windows either and so site
[TS]
00:37:20
◼
►
started to make sure that it will also work in Firefox and I can't tell you how
[TS]
00:37:24
◼
►
many times you've probably experienced this too in that couple of years things
[TS]
00:37:28
◼
►
started working on the Mac because the websites were redesigned to work on
[TS]
00:37:34
◼
►
Firefox on Windows and not just I ES and Mac users alike thank you very much
[TS]
00:37:39
◼
►
because it works for us to now and and you know that was a web standards based
[TS]
00:37:44
◼
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thing and it's when you're in a minority platform it is a web standards are
[TS]
00:37:49
◼
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especially a big deal
[TS]
00:37:53
◼
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yeah and so i dont thats where I think the analogy between Safari and IE really
[TS]
00:37:57
◼
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breaks down into me it's really more about Apple and Microsoft and being more
[TS]
00:38:03
◼
►
interested in their own well-being and their own users well-being and I've
[TS]
00:38:07
◼
►
always said like Apple's priorities are threefold Apple first its users second
[TS]
00:38:13
◼
►
and developers third and it wants all three to be happy but when push comes to
[TS]
00:38:18
◼
►
shove that the order in which things are gonna fall and I'm sure that there are
[TS]
00:38:23
◼
►
people out there who would argue that users come first but in my experience
[TS]
00:38:27
◼
►
covering the company I'm trying to think of a good example but well that's hard
[TS]
00:38:37
◼
►
to say I don't know why I have I should I give it some time goes up simple
[TS]
00:38:41
◼
►
there's a reason I mean this is i dont wanna go down the rabbit hole but I will
[TS]
00:38:46
◼
►
say things like things like Amazon and comiXology not being able to purchase an
[TS]
00:38:52
◼
►
ad from a perfectly reasonable vendor because Apple ones to intercept 30
[TS]
00:38:57
◼
►
percent because they're making money on Apple's platform is not an improvement
[TS]
00:39:02
◼
►
of the user experience but it is an apple yes so even even the fact that
[TS]
00:39:08
◼
►
they disallow say the Kindle app from having a link that goes jumps you out to
[TS]
00:39:11
◼
►
Safari to do the purchasing of Kendall theirs is a perfect example I think you
[TS]
00:39:17
◼
►
could also argue that their high profit margins on hardware are helpful first or
[TS]
00:39:23
◼
►
second irrelevant to developers more or less hard not to argue that it wouldn't
[TS]
00:39:29
◼
►
be better for its customers if prices were a little bit lower which is not to
[TS]
00:39:33
◼
►
say that they can't get me just to say that these are the right and then you
[TS]
00:39:39
◼
►
could make a long-term argument that maybe that is good for users because the
[TS]
00:39:43
◼
►
high profit margins strengthened Apple as a company and make it more likely
[TS]
00:39:47
◼
►
that they're going to be successful in a position
[TS]
00:39:50
◼
►
do new things going forward you know that the iPhone could be developed what
[TS]
00:39:55
◼
►
it was in 2007 because they had the money which were profits from the Mac to
[TS]
00:40:00
◼
►
funded etcetera i mean but down now you're going you know another level in
[TS]
00:40:04
◼
►
the argument but because of this you know Apple first users second developers
[TS]
00:40:11
◼
►
third if you want to subdivide developers third and web developers are
[TS]
00:40:18
◼
►
gonna come in
[TS]
00:40:18
◼
►
underneath native third-party app developers every time for Apple and
[TS]
00:40:24
◼
►
that's not to say that Apple doesn't want Safari everywhere Mac iOS to be a
[TS]
00:40:29
◼
►
great platform and i have a web developers use it but it's never going
[TS]
00:40:33
◼
►
to be a higher priority than natives and this argument I feel like I know if you
[TS]
00:40:38
◼
►
listen to
[TS]
00:40:39
◼
►
couple weeks ago on ATP I felt like Marco and John were kind of arguing it
[TS]
00:40:49
◼
►
sounded like arguing but they were actually just arguing two different
[TS]
00:40:51
◼
►
points that I agree with both of them and it's the depends on how you view the
[TS]
00:40:56
◼
►
web I mean on on one hand the web is an open web is a beautiful thing that we
[TS]
00:41:03
◼
►
all benefit from and that we need to keep because no one vendors in charge of
[TS]
00:41:08
◼
►
it and it's a commonality that we all have you don't have to go use a nap
[TS]
00:41:12
◼
►
imagine a world where you to use an app for everything right it's like the web
[TS]
00:41:15
◼
►
browser is great because some stuff doesn't need to be an app doesn't have
[TS]
00:41:19
◼
►
to be in a people build Web pages any device including ones we've never even
[TS]
00:41:22
◼
►
thought of now can be devised and can read those web pages and isn't that
[TS]
00:41:27
◼
►
great so that the open web and I think it's powerful and important and web
[TS]
00:41:31
◼
►
standards are important because that way no one vendor is going to control the
[TS]
00:41:35
◼
►
future of this and everybody can access it but for me the other the other piece
[TS]
00:41:39
◼
►
of it and I mean what John Syracuse has told me is you guys are really overdoing
[TS]
00:41:44
◼
►
it but if you read the normal awesome piece I think it is definitely in there
[TS]
00:41:49
◼
►
is this concept of what he calls the
[TS]
00:41:51
◼
►
it was a point made in an installable web apps breakout and the whole idea
[TS]
00:41:57
◼
►
there is
[TS]
00:41:58
◼
►
is you know standards community once to create that has decided that a good
[TS]
00:42:03
◼
►
thing is to bundle up web apps and make them installable like apps which is that
[TS]
00:42:08
◼
►
the width of the you know the Chrome App Store that idea and that's really
[TS]
00:42:14
◼
►
different cuz that's not the open web per se it's sort of like using web
[TS]
00:42:18
◼
►
technologies to build apps and that is totally where I see somebody who
[TS]
00:42:23
◼
►
understands Apple somebody who's inside Apple goes we are not as excited about
[TS]
00:42:28
◼
►
that because that that doesn't sound like the open web that sounds like you
[TS]
00:42:33
◼
►
guys trying to say we want to have you know me to a platform on your devices
[TS]
00:42:40
◼
►
and we don't love that idea right at least right now why would we prioritize
[TS]
00:42:45
◼
►
that we're really happy with with native apps well dad said Apple of course is
[TS]
00:42:53
◼
►
the company who in 2007 per said this is how you can create apps for the iPhone
[TS]
00:42:59
◼
►
but it's limited to what initial version of web killers Apple has allowed you i
[TS]
00:43:05
◼
►
mean we don't mention both getting 500 emails about it you know I forget what
[TS]
00:43:10
◼
►
version of iOS added this feature but it was years ago is certainly 2000
[TS]
00:43:15
◼
►
single-digit 2008 2009 where the action button on any web page you can save ad
[TS]
00:43:24
◼
►
in Iowa won at some point it was certainly an hour west to but i think is
[TS]
00:43:30
◼
►
right and and there's a way a very simple way as a web developer where if
[TS]
00:43:34
◼
►
you don't do anything when you do that you just get like a bookmark on your
[TS]
00:43:37
◼
►
home screen and you tap it in an open to that Web page in Mobile Safari like a
[TS]
00:43:41
◼
►
regular tap sorry but there's a way that you can have just with some simple
[TS]
00:43:45
◼
►
meditating and programming
[TS]
00:43:48
◼
►
just a mark-up you can have your webpage open without being looking like it's in
[TS]
00:43:54
◼
►
Safari it looks like a standalone app and some people have made some pretty
[TS]
00:43:57
◼
►
you know very very close to native looking and feeling solutions that way
[TS]
00:44:04
◼
►
and it still there you can still do it
[TS]
00:44:07
◼
►
the different with I think there's no Lawson argument and the people who back
[TS]
00:44:12
◼
►
him up is that they want those apps to be able to do more and more and I even
[TS]
00:44:19
◼
►
think that one of the proposals that they want i mean some of the stuff they
[TS]
00:44:23
◼
►
want to do in this is just not gonna happen is it the service workers is like
[TS]
00:44:31
◼
►
doing stuff in the background not gonna happen and it ties into something i
[TS]
00:44:36
◼
►
wanna talk about later you know which is the whole idea of web pages to stop in
[TS]
00:44:45
◼
►
the background by JavaScript and the adverse effects on performance and
[TS]
00:44:49
◼
►
battery life in not to mention control you know from Apple's perspective this
[TS]
00:44:53
◼
►
is not gonna happen again I get my web developers would want to do this because
[TS]
00:44:59
◼
►
it puts their skills in the most exciting place to be right now is
[TS]
00:45:03
◼
►
developing a mobile apps and their limited there so I think they would like
[TS]
00:45:08
◼
►
this and any web standards body is all about the web standards so why would we
[TS]
00:45:12
◼
►
want to be a part of this I totally get that and I get why Apple would be
[TS]
00:45:17
◼
►
resistant and I get why Google wouldn't care and would perhaps even be asking
[TS]
00:45:21
◼
►
them on and supporting it and chrome because it doesn't hurt Google like her
[TS]
00:45:25
◼
►
example because Google is happy to give away an operating system and let
[TS]
00:45:29
◼
►
everybody use it and whatever while Apple needs to be different and pushing
[TS]
00:45:33
◼
►
their platform forward and having reasons why it's better so I understand
[TS]
00:45:37
◼
►
all that I also think that ultimately if every web browser does something if this
[TS]
00:45:44
◼
►
becomes sort of the consensus of like this is how it's done I don't think
[TS]
00:45:48
◼
►
Apple's going to kick and scream and dragged its feet I think it's going to
[TS]
00:45:51
◼
►
embrace whatever ends up being the standards but I do think that it at this
[TS]
00:45:57
◼
►
point stuff like this Apple is completely understandable just saying
[TS]
00:46:01
◼
►
that are not our number one goal here because we really like Nate about the
[TS]
00:46:06
◼
►
sweet solution has always been there but you know the absurd is a huge strength
[TS]
00:46:11
◼
►
of apples and I think they're there they don't see a strategic benefit in
[TS]
00:46:18
◼
►
allowing web developers to bypass the App Store and create experiences that
[TS]
00:46:22
◼
►
may or may not be up to snuff from what can be done with you know with native
[TS]
00:46:28
◼
►
apps using the latest iOS APs and part of it to an implicit and a lot of these
[TS]
00:46:39
◼
►
arguments from the pro web developer we want you know we'd see Apple is dragging
[TS]
00:46:43
◼
►
its feet holding back the open web part of it is that a pool yes they have an
[TS]
00:46:55
◼
►
interest in keeping the App Store as important as a strategic just for Apple
[TS]
00:47:00
◼
►
advantage that that Richard web apps that you could just install from
[TS]
00:47:06
◼
►
everywhere that don't have an approval they don't go through the App Store that
[TS]
00:47:09
◼
►
it would hurt that but the other thing that these these developers want is that
[TS]
00:47:13
◼
►
they're still chasing the dream of write once run everywhere where they can rate
[TS]
00:47:18
◼
►
one that would run on all mobile devices you know Windows Phone and Android and
[TS]
00:47:25
◼
►
iOS with minimal if none if any per platform you know special cases and
[TS]
00:47:37
◼
►
that's not just against Apple's interest that actually against Apple's vision for
[TS]
00:47:42
◼
►
what's best for the platform because we've seen that for decades
[TS]
00:47:45
◼
►
you know anything any kind of write once run anywhere
[TS]
00:47:49
◼
►
runtime type thing is inherently a second class experience to what can be
[TS]
00:47:56
◼
►
done natively
[TS]
00:47:57
◼
►
and so there's a reason that that's actually in in the long run it really is
[TS]
00:48:02
◼
►
it's maybe anti developer maybe anti web developer but it's in Apple's
[TS]
00:48:06
◼
►
perspective very much pro user to say we want to take strategic we want to
[TS]
00:48:13
◼
►
strategically keep that from becoming the where the industry does because we
[TS]
00:48:16
◼
►
think it's a much better vastly better user experience to mostly be using
[TS]
00:48:21
◼
►
native apps and if they're mostly using made about it allows us Apple to do new
[TS]
00:48:27
◼
►
things quickly more quickly than if it depended on the industry update exactly
[TS]
00:48:33
◼
►
right exactly does the the two big issues one of them is this write once
[TS]
00:48:38
◼
►
run anywhere thing where and and people who use Java today
[TS]
00:48:43
◼
►
get really mad when I talk about the nineties but in the nineties we were all
[TS]
00:48:47
◼
►
sort of sold this idea that Java was this amazing technology that was going
[TS]
00:48:51
◼
►
to let people write apps that ran on the Mac and ran on the PC and anybody on the
[TS]
00:48:57
◼
►
Mac in the nineties who tried that saw that when they ran they ran badly and
[TS]
00:49:04
◼
►
they never felt like you were using them on the Mac anyway it was a bad
[TS]
00:49:07
◼
►
experience even
[TS]
00:49:09
◼
►
and then you could put in as a developer huge amounts of work to try and make it
[TS]
00:49:13
◼
►
better on the Mac and look more like the Mac but at that point now you've got all
[TS]
00:49:17
◼
►
this this huge chunk of work that is about kind of localizing for the Mac and
[TS]
00:49:21
◼
►
you're no longer writing once and running anywhere so it was it was that
[TS]
00:49:25
◼
►
was that was my formative moment in terms of saying oh it's important that
[TS]
00:49:30
◼
►
stuff get written to the platform that it's on you can tell when it's not i
[TS]
00:49:35
◼
►
mean you can't even tell when things like microsoft office were written for
[TS]
00:49:38
◼
►
the Mac but using some code and guidelines from windows even even when
[TS]
00:49:43
◼
►
it wasn't write once run anywhere it was still not a good experience on your
[TS]
00:49:48
◼
►
platform because it was really something that had come across from a different
[TS]
00:49:51
◼
►
platform so it's not it's not good for users and I don't think that I think you
[TS]
00:49:57
◼
►
know this would be similar and that's about experience and Apple knows that it
[TS]
00:50:02
◼
►
would almost certainly be about experience in most cases there's always
[TS]
00:50:05
◼
►
that you know but what about this but what about this I'm sure there will be
[TS]
00:50:07
◼
►
some brilliant one that would be great but a lot of them would be exactly the
[TS]
00:50:10
◼
►
same on Windows and on Android and they would look kind of like night there and
[TS]
00:50:16
◼
►
be and what we really want to do that and then your second point is absolutely
[TS]
00:50:20
◼
►
true right now applicants a hey new API's at WWDC new iOS coming out
[TS]
00:50:26
◼
►
developers jump on it
[TS]
00:50:28
◼
►
look how we can push this platform forward you've got access to a touch
[TS]
00:50:31
◼
►
sensor now you've got you know whatever the next thing is you've got we put the
[TS]
00:50:35
◼
►
metal API's in there were doing all of the stuff for you that makes making apps
[TS]
00:50:39
◼
►
on our platform better than anywhere else and makes our platform better and
[TS]
00:50:42
◼
►
makes your apps better so let's do that and then contrast that with well you
[TS]
00:50:47
◼
►
know everybody what we want for our standard let's run it through the
[TS]
00:50:51
◼
►
standards body but see what everybody says it's not that standards are an
[TS]
00:50:55
◼
►
important and can't be good but that seems pretty antithetical to what is a
[TS]
00:51:02
◼
►
key part of Apple's strategy which is pushing things forward itself being
[TS]
00:51:07
◼
►
opinionated and saying we think this is important we built it and having a team
[TS]
00:51:11
◼
►
of you know community of developers who will adopt that stuff and then
[TS]
00:51:15
◼
►
everything gets better and I have a hard time seeing how that happens quickly in
[TS]
00:51:20
◼
►
a you know any web standards app development platform right and one of
[TS]
00:51:26
◼
►
the things that seems to be forgotten in this whole Apple is opposed to the open
[TS]
00:51:31
◼
►
web mindset is something that is very much what can one opinionated company in
[TS]
00:51:38
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a position of strength do which is the way that in my opinion Apple
[TS]
00:51:44
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singlehandedly burst the box that Adobe Flash on the open web both in terms of
[TS]
00:51:53
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user experience in terms of battery life and performance certainly improved terms
[TS]
00:52:02
◼
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of security even to this day lady even this didn't July 2015 as hacking team
[TS]
00:52:09
◼
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outfit over in Italy
[TS]
00:52:11
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all their exploits were almost of their exploits were based on Adobe Flash
[TS]
00:52:17
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security also 24 unknown to the public and in terms of beings having what is
[TS]
00:52:28
◼
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called the web where you get on a webpage being driven by standards well
[TS]
00:52:33
◼
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Adobe Flash resign standards proprietary format controlled owned by Adobe and
[TS]
00:52:42
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when I always ship without flash it was predicted by many as a reason that it
[TS]
00:52:50
◼
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would never really take off because you wouldn't be able to see video on the web
[TS]
00:52:54
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or do anything interactive on the web and in this time went on and famously
[TS]
00:52:58
◼
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Steve Jobs wrote an open letter thoughts on flash explaining why why why they
[TS]
00:53:06
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haven't and why they do not plan to and will not support Adobe Flash iOS you
[TS]
00:53:13
◼
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know it was criticized by many including a lot of people who I think at the time
[TS]
00:53:18
◼
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would call themselves that you know there was that plugin plugin API is part
[TS]
00:53:22
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of the web too well it turns out that it did and it didn't keep it
[TS]
00:53:26
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iOS users from seeing video it took years it did take years it one-sided a
[TS]
00:53:31
◼
►
time as they got their act together switched to the open standard which is
[TS]
00:53:36
◼
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just the simple video tag from html5 but here we are today and ice I serve 99% of
[TS]
00:53:46
◼
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the time in Safari iOS and Mac and sometimes in america still runnin decide
[TS]
00:53:53
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when they see that they insist on serving me flash even if I change the
[TS]
00:53:58
◼
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do the developer menu trick and say ok I'm gonna tell you that I'm an iPad will
[TS]
00:54:02
◼
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you please give me it every once in a while I still get that I have to if I
[TS]
00:54:07
◼
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really wanna most time I just give up and say screw you watching your video
[TS]
00:54:11
◼
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I guess I need to I can go to crime and crime has the Flash plugin built in I
[TS]
00:54:16
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can't remember the last time I encountered video that didn't play on my
[TS]
00:54:18
◼
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phone or iPad though everybody just about everybody seems to have their act
[TS]
00:54:22
◼
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together and when they're actually dealing with iOS and serves that and
[TS]
00:54:26
◼
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that is not just for the benefit of iOS users that for the benefit of anybody on
[TS]
00:54:30
◼
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any operating system or any device that wants to watch video not have Flash run
[TS]
00:54:35
◼
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and that is the sort of thing that if Apple just went along with what the
[TS]
00:54:40
◼
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quote-unquote community wanted they would have added support iOS but be by
[TS]
00:54:45
◼
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being a single opinionated company with different priorities from maybe the
[TS]
00:54:51
◼
►
industry as a whole
[TS]
00:54:52
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certainly different priorities from the all the web publishers that were
[TS]
00:54:55
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publishing flash-based video they changed the web
[TS]
00:54:59
◼
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gave goals because Google remember tried to try to get flash running on Android
[TS]
00:55:08
◼
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for a little while and at some point at some point that fell apart and I feel
[TS]
00:55:12
◼
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like some of that was also the courage to not bother because it was already
[TS]
00:55:18
◼
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known on iowa's and and it was one of those things that wasn't gonna be they
[TS]
00:55:23
◼
►
thought it would be a competitive advantage it turned out to not be and
[TS]
00:55:27
◼
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that was helpful for all of us that I mean what would have happened if Adobe
[TS]
00:55:32
◼
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had gotten Flash to work efficiently on Android maybe things would have been
[TS]
00:55:36
◼
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different but you know we do we do benefit from the fact that the normal
[TS]
00:55:42
◼
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since they haven't gotten a running and they couldn't they just couldn't
[TS]
00:55:47
◼
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BlackBerry PlayBook Corey side on the webOS tablets it was awful and yeah I
[TS]
00:55:54
◼
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mean that was I can't help but think I don't know in a few political to say
[TS]
00:55:58
◼
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that I can outfit I don't have any little birdies Google who can say that
[TS]
00:56:01
◼
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this happened that I would bet my bottom dollar that there were an awful lot of
[TS]
00:56:05
◼
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people within Google if not a majority of people within Google who
[TS]
00:56:09
◼
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when they sort of double down on Flash support on Android collectively within
[TS]
00:56:14
◼
►
the company they like what they're doing why don't we follow them and weekend
[TS]
00:56:18
◼
►
wipe this scourge off the web faster why in the world would we not follow their
[TS]
00:56:24
◼
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lead here here somewhere where we ought to be aligned with clearly it was cuz
[TS]
00:56:29
◼
►
they were really defensive in behind me thought it was one of their own
[TS]
00:56:31
◼
►
differentiation I think just friends right that's one of those areas and that
[TS]
00:56:36
◼
►
was at a time and and this is certainly lessened greatly and I think it really
[TS]
00:56:41
◼
►
does sort of correlate to when they got Andy Rubin you know sort of Cheltenham
[TS]
00:56:46
◼
►
under a closet put Android under the control of under whatever his name is
[TS]
00:56:52
◼
►
that Andrade at that point became a lot more integrated with Google up until
[TS]
00:56:59
◼
►
then I wrote about this couple times enduring fireball I always felt like
[TS]
00:57:02
◼
►
Android felt like its own independent company within Google sort of like
[TS]
00:57:09
◼
►
witness supposedly and seems to be right now that it was in and raise interest
[TS]
00:57:14
◼
►
maybe to do that but it certainly wasn't with it
[TS]
00:57:16
◼
►
Google's overall interest I think Google's overall interest were much
[TS]
00:57:19
◼
►
better served with flash wiped out i mean the flight is one thing but search
[TS]
00:57:25
◼
►
you know any kind of content in Flash Player was either either not indexable
[TS]
00:57:30
◼
►
or harder to index the stuff that was in HTML oh yeah yeah yeah I think that was
[TS]
00:57:36
◼
►
that was right Google Google as a as a company is much more sort of open web
[TS]
00:57:41
◼
►
standards kind of company and then there was the intra-group and the injured
[TS]
00:57:44
◼
►
groups like this is a Apple has given us an opening by refusing to support it was
[TS]
00:57:49
◼
►
kinda like don't throw me in the briar patch a little bit it's like hey we get
[TS]
00:57:53
◼
►
to support flash has Apple didn't and then they did trend then they work with
[TS]
00:57:56
◼
►
Adobe and realized oh this is not very good and it was in the end it was it was
[TS]
00:58:00
◼
►
not an advantage to have flash on mobile but they thought it was and I hope it
[TS]
00:58:05
◼
►
was in there were lots of ads right there were like TV ads that said real
[TS]
00:58:10
◼
►
flash real web video yeah it was i mean they would but that was the thing is it
[TS]
00:58:15
◼
►
was it was too cheap to try to find a weakness for Apple kind of blindsided
[TS]
00:58:20
◼
►
everybody with the iPhone
[TS]
00:58:21
◼
►
and the at brunette is an ad was in my opinion stupid thing because nobody ever
[TS]
00:58:26
◼
►
had any idea what was all they knew is that every once in a while and they
[TS]
00:58:30
◼
►
still do every once in a while to get a dialog box saying you can't do this
[TS]
00:58:33
◼
►
unless you upgrade your Flash click these eighteen Padres and install your
[TS]
00:58:38
◼
►
password in and install all this and then come back and hopefully it'll work
[TS]
00:58:42
◼
►
but they don't know what / especially as long as it were no flash thing was
[TS]
00:58:46
◼
►
really great for Apple in the end because I think how many how many native
[TS]
00:58:50
◼
►
iOS apps were written in the early days of the iPhone because the you know
[TS]
00:58:56
◼
►
whatever a site's extrusion into the world you know was built around flash
[TS]
00:59:01
◼
►
geez we can't do that that's right now we can do it that way
[TS]
00:59:06
◼
►
like the major league baseball app which has been one of the most successful at
[TS]
00:59:11
◼
►
Severn was there on I think day one on the App Store one of the reasons that
[TS]
00:59:16
◼
►
existed is because they didn't you know they were using flash and then later at
[TS]
00:59:21
◼
►
all of their audio and video stuff and they couldn't do that on the iPhone and
[TS]
00:59:26
◼
►
they really wanted to be on the iPhone so they you know rather than rebuild
[TS]
00:59:30
◼
►
their entire infrastructure on land and build rebuild the front end for
[TS]
00:59:34
◼
►
everybody they just took those you know they made sure they had some iPhone
[TS]
00:59:38
◼
►
compatible streams on their servers and roadmap and so we need any app market
[TS]
00:59:44
◼
►
got a lot richer because companies wrote apps because they couldn't just rely on
[TS]
00:59:50
◼
►
flash on the web and that was good for Apple yeah and and maybe MLB would have
[TS]
00:59:55
◼
►
written a penny either way anyway you don't know I mean they still don't have
[TS]
00:59:59
◼
►
a Mac App if your iMac and what do they do but or do they hits yeah they do I
[TS]
01:00:06
◼
►
wrote a thing about it a few months ago on six carries it is I think period last
[TS]
01:00:10
◼
►
year it's still posted it uses the eighth it uses the streams that that the
[TS]
01:00:15
◼
►
iPad app uses so it doesn't use flash it crashes half the time not while you're
[TS]
01:00:20
◼
►
playing it like the next time you launch it crashes in the new launches again
[TS]
01:00:24
◼
►
that works like every other time it crashes on launch super kinky my
[TS]
01:00:27
◼
►
understanding is that they that they d prioritized it so it's basically I think
[TS]
01:00:32
◼
►
there's some developers that MLB
[TS]
01:00:34
◼
►
who really wish that they were building this thing has their Mac users and they
[TS]
01:00:37
◼
►
haven't been given any time to do it but it is around you can find it and which
[TS]
01:00:45
◼
►
is I was going to say I'm in my in my mind I'm thinking of MacBooks which is
[TS]
01:00:50
◼
►
likely the most majority of people use and I think that's a good machine to
[TS]
01:00:56
◼
►
watch a ballgame as I sit here talking to you staring in front of it
[TS]
01:00:59
◼
►
30 interesting I'm gets kind of would be a pretty good received about the
[TS]
01:01:04
◼
►
ballgame front of yeah I mean it's not bad to just would like to see that it's
[TS]
01:01:10
◼
►
better than a webpage right and and but you're right there is no they didn't
[TS]
01:01:14
◼
►
need to do that on the map but they did need to do it to get on iOS and so they
[TS]
01:01:17
◼
►
did and who knows how many other companies are in a similar position
[TS]
01:01:21
◼
►
where they had a thing that worked in flash and then the developers and
[TS]
01:01:26
◼
►
designers probably would have wanted to go native anyway because they they did
[TS]
01:01:30
◼
►
they know how much better native can be and they can go to management so we
[TS]
01:01:34
◼
►
really want to do a native app our choices a company is used that this is
[TS]
01:01:39
◼
►
in the hypothetical world where you could get flashed around on iOS we can
[TS]
01:01:43
◼
►
do this thing we could use a flash and adjusted to the screen size and it's
[TS]
01:01:47
◼
►
gonna be a really crummy experience for them or we can take the time to read
[TS]
01:01:50
◼
►
this native thing some companies are going to say let's do the cheaper is
[TS]
01:01:54
◼
►
your thing and stick to flash as opposed to the actual world where the argument
[TS]
01:01:59
◼
►
was we can either not run at all on these devices and the iPhone or we can
[TS]
01:02:04
◼
►
write in that
[TS]
01:02:05
◼
►
yeah and that's very different proposal to management we can do a crummy thing
[TS]
01:02:10
◼
►
in flash go native or will not be there at all right and I think this is one of
[TS]
01:02:17
◼
►
the things that motivates Apple to look on skeptically at at at these issues of
[TS]
01:02:23
◼
►
how do we use web technologies to have installable mobile apps I think they
[TS]
01:02:28
◼
►
look at that and and I'm of this opinion too I think that if there's a scenario
[TS]
01:02:35
◼
►
where the perception is you don't need to write an iOS app and you don't need
[TS]
01:02:39
◼
►
to right knee injury that you can read a web app and it's good enough there will
[TS]
01:02:42
◼
►
be a whole class of people who will just right
[TS]
01:02:46
◼
►
good enough thing and you know maybe their apps aren't great but their native
[TS]
01:02:52
◼
►
and it picks up a lot of the stuff that's that comes with being in a
[TS]
01:02:55
◼
►
timeout and the update of the next OS and pick some things up if you have a
[TS]
01:02:59
◼
►
whole swath of apps that are just kind of non platform crappy that that's bad I
[TS]
01:03:05
◼
►
i would argue that's bad for both platforms I'm not sure to bed for Google
[TS]
01:03:10
◼
►
and I'm not sure they care but I think about for Android users would certainly
[TS]
01:03:12
◼
►
be bad for iOS users and so I think that may be part of the thought process and
[TS]
01:03:17
◼
►
Apple it certainly what I thought immediately is is is if we make it a
[TS]
01:03:21
◼
►
really really easy to choose either one there are a lot of people who will just
[TS]
01:03:26
◼
►
use the easiest path and the easiest path is going to be bad for the user so
[TS]
01:03:30
◼
►
we're gonna make it we're gonna prior to his the user over the developer and make
[TS]
01:03:34
◼
►
them do the extra work to do we need a better experience and enforce them to my
[TS]
01:03:41
◼
►
friends exactly what i've you know what I said before that in my experience time
[TS]
01:03:44
◼
►
after time after time Apple first user second developers and I really think
[TS]
01:03:49
◼
►
that the heart of this you know argument is really complaining about not putting
[TS]
01:03:54
◼
►
developers first and you know and I i think in a lot of ways you could argue
[TS]
01:04:00
◼
►
that that was Microsoft way and that Microsoft put developers ahead of users
[TS]
01:04:06
◼
►
in terms of the way that Microsoft historically with Windows has bent over
[TS]
01:04:10
◼
►
backwards not to break API's and they keep legacy API's around as long as they
[TS]
01:04:16
◼
►
can and that yes we have this new thing but the whole thing will still work i
[TS]
01:04:20
◼
►
mean that you could still run da saps and opening a window a promise Microsoft
[TS]
01:04:25
◼
►
is that unlike Apple which historically has had apple and users and developers
[TS]
01:04:31
◼
►
as its constituents more than any other groups Microsoft it's it's Microsoft and
[TS]
01:04:37
◼
►
users and developers and like the buyers
[TS]
01:04:41
◼
►
the correct because there's so much business aspect to it and I feel like so
[TS]
01:04:46
◼
►
much of that compatibility stuff wasn't really about honoring developers it was
[TS]
01:04:50
◼
►
more like the developers were stuck and the end maybe the developer someone to
[TS]
01:04:57
◼
►
move forward but the businesses didn't
[TS]
01:05:00
◼
►
they wanted to just exactly the same and for most of Microsoft's modern history
[TS]
01:05:06
◼
►
that was the priority was how do we make a product that will continue to get us
[TS]
01:05:10
◼
►
the big contracts from the big businesses to buy a billion PCs and
[TS]
01:05:15
◼
►
install them everywhere and let's just do that and they didn't want change they
[TS]
01:05:19
◼
►
they just wanted to stay in the mud so they did I i wanna talk about chrome
[TS]
01:05:26
◼
►
next summer in my head but i wanna take a break here and thank our second
[TS]
01:05:30
◼
►
sponsor and it is our good friends at cover however is the best way to buy and
[TS]
01:05:36
◼
►
manage I've been telling you about them for a while they used to be the best
[TS]
01:05:40
◼
►
they started a you can look around and find as many to list all the domain name
[TS]
01:05:45
◼
►
registrars you can you're not going to find one better they have a special code
[TS]
01:05:50
◼
►
just for daring fireball listeners at the end of the read it
[TS]
01:05:54
◼
►
great code they come up with the am terrible at the San Jose asked me for
[TS]
01:05:57
◼
►
suggestions however like to have these in jokes as the code to be listened to
[TS]
01:06:02
◼
►
any other shows that her sponsors like ATP they always come up with these in
[TS]
01:06:05
◼
►
jokes I'm terrible at that they asked me for them and i cant do it but they come
[TS]
01:06:10
◼
►
up with some good ones and have a good win this week so keep listening and
[TS]
01:06:14
◼
►
taking the code now if you don't know about however is that thing you want to
[TS]
01:06:19
◼
►
secure a great domain name they have everything you need in less than five
[TS]
01:06:23
◼
►
minutes you can find the domain name you want to researching and help you find
[TS]
01:06:27
◼
►
you know the combination of words that are available with the top level domain
[TS]
01:06:30
◼
►
combination you know whatever you want . whatever you want really clean and
[TS]
01:06:37
◼
►
simple interface on the web site no other ad and I don't think get there on
[TS]
01:06:42
◼
►
other domain name registrars where there is a campaign this is your your the
[TS]
01:06:46
◼
►
service why am I looking at ads for other things on this thing it's so
[TS]
01:06:50
◼
►
different that however if you have registered domain names anyone you know
[TS]
01:06:55
◼
►
that a lot of their competitors may get a really unpleasant experience
[TS]
01:07:00
◼
►
every step of the way to change anything to reduce or something new there always
[TS]
01:07:04
◼
►
checking check marks check boxes that give you a little add-ons or upgrades or
[TS]
01:07:09
◼
►
stuff like that maybe you know shouldn't be on by default or or there for things
[TS]
01:07:14
◼
►
like domain name who is privacy to maintain privacy to keep your stuff
[TS]
01:07:18
◼
►
private they may make you pay extra for that that stuff is all but anything that
[TS]
01:07:22
◼
►
should be built in is built in there is no heavy handed up selling they don't
[TS]
01:07:26
◼
►
charge you for stuff that should just be there everything is just that should be
[TS]
01:07:31
◼
►
included is included with your domain and you get a smart control panel and
[TS]
01:07:35
◼
►
you get whois privacy and they have the most amazing thing in the entire
[TS]
01:07:39
◼
►
industry which is valet transfers this is the thing about Hubbard this is the
[TS]
01:07:44
◼
►
fact this is the human touch that makes it seem too good to be true but it is
[TS]
01:07:48
◼
►
true when you want to do you have read domains from other crummy registration
[TS]
01:07:53
◼
►
you want to just now you've seen a proper you see how good it is you see
[TS]
01:07:56
◼
►
that it's true you want to get them all there you should weigh everything is in
[TS]
01:08:00
◼
►
one count and over but transferring from one registrar to another can be a huge
[TS]
01:08:04
◼
►
hassle especially if you have a lot of demand and especially because some
[TS]
01:08:07
◼
►
registrars love to make it really really hard to move your domains way they do it
[TS]
01:08:12
◼
►
on purpose it's like trying to call the cable company and get them to cancel
[TS]
01:08:15
◼
►
your service because you're switching to FiOS or something like that however
[TS]
01:08:19
◼
►
offers Valley transfer service give them your credentials for your other
[TS]
01:08:24
◼
►
registrar and they will move them over for real that's just part of being a
[TS]
01:08:30
◼
►
hover user that's how much that the reason they can afford to this is
[TS]
01:08:34
◼
►
because they know that once you go to hover you're never gonna leave gonna be
[TS]
01:08:37
◼
►
a customer for years to come
[TS]
01:08:39
◼
►
so they want to help you with this they do this all the time they're they're
[TS]
01:08:43
◼
►
valleys who do this they know all the tricks of the other companies they know
[TS]
01:08:46
◼
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all the hassles the hoops you have to jump through even update the DNS to make
[TS]
01:08:50
◼
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sure you don't have any down time with your website or your e-mail or something
[TS]
01:08:53
◼
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like that
[TS]
01:08:55
◼
►
so go check them out go to have a dot com and if you use this code is all one
[TS]
01:09:00
◼
►
word elephant Marco Eph A&T Marco at checkout you will save 10% off your
[TS]
01:09:14
◼
►
first purchase godaddy.com and use the code elephant I love that it's great I i
[TS]
01:09:22
◼
►
just all my patients are coming back for all the demands about speculatively for
[TS]
01:09:28
◼
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launching six colors there and they're already it's like a reminder that I am
[TS]
01:09:33
◼
►
coming up on a year because all my speculative I bought almost everything
[TS]
01:09:37
◼
►
for one year just like I don't know if I'm going to use this or not they're all
[TS]
01:09:41
◼
►
starting to come back now playing time do you want to register this again I
[TS]
01:09:47
◼
►
always reregister I've yeah eventually I'm gonna bankrupt self that renewal
[TS]
01:09:55
◼
►
fees for domains that I've never used because I worry I feel like whatever the
[TS]
01:09:59
◼
►
reason was I wanted to use it I feel like maybe it'll come back to me and
[TS]
01:10:03
◼
►
then it'll be gone because somebody else it up and I think I had it had to do was
[TS]
01:10:08
◼
►
pay 15 bucks or ten bucks or whatever and just let it ride for another year
[TS]
01:10:15
◼
►
III domains for these novels that I wrote like five years ago that I keep
[TS]
01:10:21
◼
►
meaning to rewrite and I i I kinda don't wanna let him go because they're pretty
[TS]
01:10:27
◼
►
great domains if I ever finish the novels and sell them or something I
[TS]
01:10:31
◼
►
would want to have the domain so I just keep an eye on that could be Twitter's
[TS]
01:10:37
◼
►
business models they just started charging you for a subsequent how'd you
[TS]
01:10:43
◼
►
get one user name for free I would have to start paying 50 I'm looking at my
[TS]
01:10:48
◼
►
Twitter I've got like 10 accounts in my Twitter
[TS]
01:10:51
◼
►
how many are you so there are used yeah yeah pretty much I've got some that
[TS]
01:10:55
◼
►
aren't I got a couple good ones but it's all you know all these different sites
[TS]
01:11:00
◼
►
and podcasts and stuff for all of them
[TS]
01:11:03
◼
►
alright so chrome here's the other thing in this apart is the argument that I saw
[TS]
01:11:08
◼
►
and that to me was very clear and it's like to me and I hate to broadly
[TS]
01:11:13
◼
►
generalize but i i think it's true in this case is that there's a third of a
[TS]
01:11:20
◼
►
myopic but maybe it's a little bit more I don't know what the word is but it's
[TS]
01:11:24
◼
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where you only can see your own perspective and you can't see anyone
[TS]
01:11:28
◼
►
else's perspective and to me a lot of these web developer not all web
[TS]
01:11:32
◼
►
developers but the web developers who jumped on this particular story line
[TS]
01:11:36
◼
►
this so far as they all seem to not be able to even see things from Apple's
[TS]
01:11:41
◼
►
angle right and that to me is what you what you wrote
[TS]
01:11:45
◼
►
I'll put your thing in the senate for sure it's really the first thing that
[TS]
01:11:48
◼
►
made me want to have you as my guest this week as I thought your thing was
[TS]
01:11:51
◼
►
short and sweet and I thought it really hit the point clearly that this is not
[TS]
01:11:55
◼
►
stop this not apples interest Apple is not going to be enthusiastic over
[TS]
01:11:58
◼
►
regardless of the consensus of web standards and that's exactly what people
[TS]
01:12:02
◼
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jumped on you for but they don't they can't see that and the thing that kept
[TS]
01:12:08
◼
►
coming up in a couple people who made this point but the gist of it if you
[TS]
01:12:13
◼
►
read between the lines what they want them to do what they seem to want Apple
[TS]
01:12:16
◼
►
to do is just give up on WebKit and and let Roman blank which is Google's for of
[TS]
01:12:23
◼
►
WebKit takeover just like dislike chrome do what it wants on iOS or even you know
[TS]
01:12:29
◼
►
and they would even I'm sure they would even say just you know you don't have to
[TS]
01:12:32
◼
►
build it in or out of the box but just let the version of Chrome that you
[TS]
01:12:36
◼
►
download from App Store use blank and I think they don't go this far but I think
[TS]
01:12:43
◼
►
you know once that happened they would realize and let blink do what it wants
[TS]
01:12:48
◼
►
in terms of being able to install apps on the homepage on it
[TS]
01:12:53
◼
►
which is clearly outside the bounds of what any kind of app from the App Store
[TS]
01:12:57
◼
►
can do today because Google with playing and chrome is moving very quickly in
[TS]
01:13:07
◼
►
implementing prospective new web standards for things like local story
[TS]
01:13:13
◼
►
agent for background updates and stuff like that very very quickly and WebKit
[TS]
01:13:20
◼
►
is moving and always has it seems to be moved a little bit slowly not that they
[TS]
01:13:25
◼
►
don't support stuff but that they seemed kid is more of a conservative standards
[TS]
01:13:30
◼
►
based rendering engine then blank is and maybe then Mozilla's whatever they call
[TS]
01:13:39
◼
►
the rendering engine
[TS]
01:13:43
◼
►
they've got a new one just miss tilly as an organization and that reason you know
[TS]
01:13:52
◼
►
there's a reason why blank was forked from WebKit I mean Google used to be the
[TS]
01:13:57
◼
►
second biggest contributor to WebKit after Apple and the reason basic
[TS]
01:14:02
◼
►
basically the reason they forked and took it on her own and name their
[TS]
01:14:07
◼
►
version blink was that they Google and Apple had different priorities so if
[TS]
01:14:13
◼
►
Apple had one if Apple followed any of this and want you know was in line with
[TS]
01:14:17
◼
►
them all they would have had to do all along is just accept all of Google's or
[TS]
01:14:22
◼
►
not all just most or more a lot more of Google's you know proposed patches and
[TS]
01:14:27
◼
►
additions to WebKit and they would have had exactly what these people seem to
[TS]
01:14:31
◼
►
think they want it to be like a reason why it had to be a fork and the whole
[TS]
01:14:37
◼
►
point it looks like an end-around to me this is the this is the well if you
[TS]
01:14:42
◼
►
don't if you don't want to do this just put chrome on there and let and then
[TS]
01:14:45
◼
►
we'll have you know it's it's busy make y tu bhi Android make it like enteritis
[TS]
01:14:49
◼
►
then we then we can have what we want which is problematic for a couple was
[TS]
01:14:53
◼
►
first off talk about giving one vendor the keys to the web you do want to
[TS]
01:14:59
◼
►
vendors pushing and pulling in mobile you want them pushing and pulling each
[TS]
01:15:02
◼
►
other you don't
[TS]
01:15:03
◼
►
well unless you really are in the bag for one of them or the other of them and
[TS]
01:15:08
◼
►
I'm sure we've been accused of being the bag for Apple and we've you know
[TS]
01:15:11
◼
►
essentially accused of being in the bag for Google but if you what you really
[TS]
01:15:16
◼
►
want is for the standards process to be a portion a pole and have a DS stuff
[TS]
01:15:21
◼
►
that neither Apple or Google is entirely happy with but they can live with and
[TS]
01:15:26
◼
►
that is like a middle a middle ground and that's the stuff that they're both
[TS]
01:15:29
◼
►
willing to to do so that that makes sense as opposed to saying well why
[TS]
01:15:34
◼
►
don't you just give you know let it be
[TS]
01:15:36
◼
►
chrome on on iOS know we can run with it plus let's let's also say that's a
[TS]
01:15:42
◼
►
totally unrealistic thought that you would have a scenario where you go to
[TS]
01:15:48
◼
►
your bank and the bank says what we've got a nap but it's a web app so what
[TS]
01:15:52
◼
►
here's what you need to do if you're on an iPhone you need to go to the AppStore
[TS]
01:15:56
◼
►
and download chrome and install it and then come back here and then we'll let
[TS]
01:16:00
◼
►
you top something and install it I know that will never happen that's just never
[TS]
01:16:05
◼
►
gonna happen it's unrealistic and I think it shows how a lot of the people
[TS]
01:16:10
◼
►
who are having these conversations are not thinking like a regular user their
[TS]
01:16:14
◼
►
thinking like a web developer a developer a very technical person
[TS]
01:16:17
◼
►
because you know just making chrome available for iOS would be great for
[TS]
01:16:21
◼
►
power users like Mike Hurley about this cuz he uses chrome like if you could use
[TS]
01:16:26
◼
►
the crown rendering engine as a power users like a ok that would be great but
[TS]
01:16:30
◼
►
you cannot ever count on that being a
[TS]
01:16:33
◼
►
that's never gonna take over people are on iOS are not going to rush to adopt
[TS]
01:16:40
◼
►
chrome it's just not going to happen it would always be a minority browser
[TS]
01:16:44
◼
►
that's actually why I kind of okay not necessarily with embedding like at
[TS]
01:16:48
◼
►
mobile apps inside but I'd be ok if Apple said you know yeah ok you can run
[TS]
01:16:52
◼
►
within the Chrome App itself you can run your went rendering engine will let you
[TS]
01:16:55
◼
►
do that if they did that I don't think chrome would ever be more than a tiny
[TS]
01:17:01
◼
►
fraction of the web pages viewed 90 s ever because most people never gonna
[TS]
01:17:06
◼
►
download I we should point out cause I know from my email that there are a lot
[TS]
01:17:11
◼
►
of people out there who are rightfully
[TS]
01:17:14
◼
►
confused about this issue because a lot of the email I got from readers in
[TS]
01:17:20
◼
►
support of apple and against this so far as the new I he wrote to say how can
[TS]
01:17:25
◼
►
they say this here's the link to Chrome App Store which is a reasonable mistake
[TS]
01:17:30
◼
►
to make because chrome on the absurd does exist it is popular with the fair
[TS]
01:17:34
◼
►
number but I think you're right
[TS]
01:17:36
◼
►
minority you know decided minority of iOS users but the rules of the App Store
[TS]
01:17:42
◼
►
are if you want to render HTML and anyway you have to use the API's for
[TS]
01:17:48
◼
►
WebKit and there's a bunch of them now and I we don't have to get into the
[TS]
01:17:51
◼
►
differences between the different ways that you can embed a WebKit you but
[TS]
01:17:56
◼
►
basically every browser in the App Store and there's a bunch i cab there's like a
[TS]
01:18:01
◼
►
bee just for iOS I can probably is probably another one of those categories
[TS]
01:18:05
◼
►
where if I I haven't looked for a while but this probably like 200 apps in the
[TS]
01:18:09
◼
►
App Store that our web browsers Chrome obviously would be the one that's most
[TS]
01:18:13
◼
►
used in most famous but it's using the iOS system version of webcam because it
[TS]
01:18:19
◼
►
and that's the rules it has to be and so what chrome does is it does all the
[TS]
01:18:24
◼
►
other things that are browser does it lets you login with your Google
[TS]
01:18:26
◼
►
credentials and have your tabs you know singing across your bookmarks my wife
[TS]
01:18:32
◼
►
uses chrome and then on the desktop and so she's got chrome on her iPad because
[TS]
01:18:39
◼
►
it's gotta bookmark send it but it's still using WebKit it's just using you
[TS]
01:18:43
◼
►
know wrapped around Google's Google Sync stuff and and apps you know there are
[TS]
01:18:49
◼
►
apps that 44 you know I think by definition tend to be geared towards
[TS]
01:18:53
◼
►
nerdier users who will do things like give you an option I think
[TS]
01:18:59
◼
►
sweet but has the option where you could say when I open a link in a browser can
[TS]
01:19:03
◼
►
you know you want it to be Safari or Chrome if you if you have crimes salt so
[TS]
01:19:07
◼
►
that you can open stuff in chromosome openings the story is an iOS 9 all that
[TS]
01:19:12
◼
►
stuff's going to go away because everybody's going to use the Safari view
[TS]
01:19:15
◼
►
control and that's just gonna be Safari inside the app completely and you know i
[TS]
01:19:22
◼
►
i just i this is not the direction Apple is going with this stuff but it is it
[TS]
01:19:28
◼
►
can be confusing to talk about the differences between a rendering engine
[TS]
01:19:32
◼
►
and the browser but basically it's you know what you know it's the chrome is
[TS]
01:19:38
◼
►
the browser what goes around the rectangle where the HTML is rendered is
[TS]
01:19:42
◼
►
the browser and that rectangle where the content is you know you know that the
[TS]
01:19:48
◼
►
part that gray during fireball that's the rendering engine and this survey get
[TS]
01:19:57
◼
►
a good example that this this new Safari ViewController so I could for example
[TS]
01:20:01
◼
►
every everybody out there uses some kind of everybody listen to me right now is
[TS]
01:20:05
◼
►
using some kind of Twitter client on your iPhone whether it's the Twitter app
[TS]
01:20:09
◼
►
or weed pot or Twitterrific they are having in browser
[TS]
01:20:16
◼
►
things that you toppling you don't get switched to another apt to stay right
[TS]
01:20:20
◼
►
there and it renders it right there but if you ever noticed when you do that you
[TS]
01:20:24
◼
►
don't get your bookmarks it's not connected to your tabs when you go to
[TS]
01:20:27
◼
►
support the next time whatever that pages if you left it open as an open
[TS]
01:20:31
◼
►
because it's the rendering engine is in the Twitter and the browser is a
[TS]
01:20:35
◼
►
separate app with its own tabs things so with this new thing and I was nine
[TS]
01:20:39
◼
►
that's a part of you controller apps will be able to open in the same way
[TS]
01:20:44
◼
►
it's a lot more like male has always been an iOS like when you send email in
[TS]
01:20:49
◼
►
app it's using your actual email account that you can mail that's what the Safari
[TS]
01:20:54
◼
►
view controllers going to do its gonna be a real Safari view right and the app
[TS]
01:20:58
◼
►
you'll be able to see all your regular Safari bookmarks and bookmarklets and
[TS]
01:21:03
◼
►
Petra and then you go back to Safari Safari will be aware of that tab that
[TS]
01:21:10
◼
►
open so you can see that this is one of the reasons why Apple you know maybe
[TS]
01:21:17
◼
►
with say this I know some people who feel strongly you know we should be able
[TS]
01:21:22
◼
►
to install whatever they want war roll their eyes on mine even saying I agree
[TS]
01:21:26
◼
►
with it but this is a reason why some people at a ball clearly have resisted
[TS]
01:21:32
◼
►
until now allowing users to set a system wide third-party default web browser
[TS]
01:21:37
◼
►
because when they come up with features like this to users in temple's mind are
[TS]
01:21:42
◼
►
better off having been using Safari all along because now here's this amazing
[TS]
01:21:47
◼
►
new feature and you get to use it because you've been a safari is alright
[TS]
01:21:52
◼
►
and Google is never going to be able to provide that kind of feature so so then
[TS]
01:21:57
◼
►
you're gonna have even if you like let's say tweet by or or Twitter epic embeds
[TS]
01:22:04
◼
►
this new Safari view controller thing and also give you the option to go open
[TS]
01:22:10
◼
►
in chrome with those experiencing totally different because we want to
[TS]
01:22:13
◼
►
open a separate browser you know separate apps which you out of the app
[TS]
01:22:17
◼
►
you're in and the other one is going to keep you in the app that you're in but
[TS]
01:22:21
◼
►
later this safari window on top and that's weird to now you've got this like
[TS]
01:22:25
◼
►
opening another a person's not which is just not an end it cuts both ways I mean
[TS]
01:22:31
◼
►
I use a third-party email client and every now and then I tap on something
[TS]
01:22:36
◼
►
somewhere in Apple wants me to use mail and I think I well you know you know
[TS]
01:22:41
◼
►
what I end up doing is I set up all my accounts and mail anyway until it not to
[TS]
01:22:45
◼
►
check the mail and that way at least I can send mail from there that's usually
[TS]
01:22:48
◼
►
what is trying to do but you know that's just the brakes because the upside is
[TS]
01:22:53
◼
►
you get all this type super tight integration between these things and you
[TS]
01:22:57
◼
►
know you can't make it a lot harder to open it up to third parties but it makes
[TS]
01:23:01
◼
►
it a better user experience assuming the users are using the built-in apps which
[TS]
01:23:05
◼
►
almost every user is that's the other thing we lose sight of I think there
[TS]
01:23:09
◼
►
were a lot of geeks who were shocked at the statistic that more than half of
[TS]
01:23:14
◼
►
of iPhone users use the Notes app every day regularly meet regularly like well
[TS]
01:23:19
◼
►
that's appalling there are so many better notes out than that yes but it's
[TS]
01:23:23
◼
►
on the device sits there and so people use it and people use mail and people
[TS]
01:23:28
◼
►
use Safari that's just gonna go outside when I wasn't opposed his podcast couple
[TS]
01:23:32
◼
►
weeks ago and he was incredulous that I use Apple maps their statistics that
[TS]
01:23:39
◼
►
i've seen show that over 70% of iOS users use Apple maps and map says baby
[TS]
01:23:45
◼
►
is clearly the may be the one where the be the most third party users especially
[TS]
01:23:50
◼
►
around the world where Apple maps is nowhere near as consistent as Google
[TS]
01:23:54
◼
►
Maps says that's one where you know you could really make the argument where I
[TS]
01:23:58
◼
►
would make the argument that for me and my use its as good as Google Maps for
[TS]
01:24:02
◼
►
for my use almost every time you know the only time the only thing I've used
[TS]
01:24:07
◼
►
in the last two years is transit in New York City and hopefully you know once I
[TS]
01:24:13
◼
►
switch styles and I won't even need to do that anymore but I totally understand
[TS]
01:24:18
◼
►
every time I say this email from somebody in another country and they
[TS]
01:24:21
◼
►
show me like what their neighborhood looks like in the two and Google Maps
[TS]
01:24:24
◼
►
Google Maps and Apple maps you know like you know the name of the town so I
[TS]
01:24:31
◼
►
understand obviously their own but to back that it you know somewhere around
[TS]
01:24:35
◼
►
seventy percent and it's a decided advantage it just shows how powerful
[TS]
01:24:38
◼
►
being built in app and let alone now you know how how comfortable Safari and
[TS]
01:24:44
◼
►
Chrome are or may land and spark or what's the third party and I'm using I'm
[TS]
01:24:50
◼
►
using mailbox on my iPad and I'm using a red mark on my iPhone right now
[TS]
01:24:56
◼
►
yeah that's a good man holy cow that's got me thinking about switching yeah
[TS]
01:25:00
◼
►
really does I mean I'm gonna go back to mail for I was nine just to see you know
[TS]
01:25:04
◼
►
how it's changed but that's a it's a really good nap this is like that was
[TS]
01:25:10
◼
►
that one of the subtext of the latest Apple event to when they rolled out
[TS]
01:25:15
◼
►
music that was a subtext was and he did you hear about how all our default apps
[TS]
01:25:21
◼
►
are really great and use even even when they're tough competition these get used
[TS]
01:25:25
◼
►
more than everything else
[TS]
01:25:26
◼
►
well guess what streaming service is built into a built-in app now
[TS]
01:25:30
◼
►
yeah that was definitely part of them just like this building that's powerful
[TS]
01:25:38
◼
►
built-in apps don't mean Apple music's gonna gonna take over the world or
[TS]
01:25:41
◼
►
anything but it is awfully powerful that its integrated and and it's on every
[TS]
01:25:46
◼
►
device that's and and I read a piece today about podcasts and about how there
[TS]
01:25:51
◼
►
was some survey that said that not only because there's a built-in podcast at
[TS]
01:25:55
◼
►
nunnally are most podcast listen to on iOS devices and not Android but that
[TS]
01:25:59
◼
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most podcasts on iowa's or listened to through the built-in podcast app because
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01:26:05
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again its built-in hard to compete with some like Marco doesn't have a good
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01:26:09
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business on with overcast but you know that's among people who think to look
[TS]
01:26:15
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for something more in the App Store and find it and then buy it
[TS]
01:26:19
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vs like a podcast there's a all search for podcast there it is that's where all
[TS]
01:26:23
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the podcasts are and it's just that's been the platform owner after his
[TS]
01:26:27
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vibrant and that's great but Apple knows that some stuff needs to be in the
[TS]
01:26:34
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platform at least a basic version of it has to be in the platform because the
[TS]
01:26:38
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platform needs to be rich like that and that's why they do that's why they
[TS]
01:26:44
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improve notes and that's why maps associate cessful this just in from from
[TS]
01:26:53
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the office there is a chance I cannot check it out but I'm not going to well
[TS]
01:27:01
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there's a chance that I bought the code or
[TS]
01:27:07
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carries could be there it's just talk show without the so anybody out there is
[TS]
01:27:13
◼
►
buying some shaving stuff you tried the code we know that we may be headed this
[TS]
01:27:17
◼
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maybe not maybe this will be a little surprised you just ate it all in many
[TS]
01:27:23
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ways if you try the code the talk show and you don't get any money off your
[TS]
01:27:28
◼
►
order try the code talk show without the end and one of those too I guarantee you
[TS]
01:27:33
◼
►
save some bucks now it's like a game now let's take a quick trip and while I'm
[TS]
01:27:39
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►
talking about sponsors allow me to take a moment here and thank our next one and
[TS]
01:27:43
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it's another old time friend of the show good people
[TS]
01:27:46
◼
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tractor really sad that all of our photos from recent years so many of them
[TS]
01:27:54
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are trapped only on digital devices or maybe there are Instagram and you really
[TS]
01:28:02
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only look at them on these devices temporarily fracture is a modern way to
[TS]
01:28:09
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break your photos out of the digital world the best ones the ones you really
[TS]
01:28:12
◼
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want to save the ones you really want to see all the time and get them printed on
[TS]
01:28:17
◼
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a piece of analog media that you can hang on your wall you can pop up on your
[TS]
01:28:22
◼
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here's what they do fracture they print your photos directly on pure class real
[TS]
01:28:27
◼
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class comes with a foam back that's ready to mount right out of the box
[TS]
01:28:31
◼
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little one that comes with everything you need to hang on a wall comes with
[TS]
01:28:34
◼
►
screw and stuff like that the bigger ones that you can prop up have the
[TS]
01:28:38
◼
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casing is as interesting as the printing technology that but it isn't it just
[TS]
01:28:44
◼
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takes your photos which let's face it our all did you know you're already
[TS]
01:28:50
◼
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ahead of the game in terms of having print because you have to have to look
[TS]
01:28:55
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I don't know there's something about a photo that is printed on a piece of
[TS]
01:29:02
◼
►
analog medium that has to mean more emotional and I'll give you an example
[TS]
01:29:06
◼
►
here's my wife Amy at the the live talk show the couple weeks ago when I had
[TS]
01:29:12
◼
►
shoulder to shoulder technology executive yeah so that was especially
[TS]
01:29:23
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and she's was backstage and she's like my phone through the curtain and took an
[TS]
01:29:29
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amazing photo truly truly amazing photo meeting alongside Phil sort of we were
[TS]
01:29:36
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►
front let in reality but from her perspective backstage we were back lit
[TS]
01:29:40
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by these lights in front of us which almost have like the way that they
[TS]
01:29:46
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showed up on a picture almost like a science fiction filled it almost looked
[TS]
01:29:48
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►
like we were sitting in front of like a screening of the science fiction two
[TS]
01:29:53
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stars and promised with these two spot light fantastic picture she posted it
[TS]
01:29:58
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Instagram
[TS]
01:29:58
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Instagram
[TS]
01:30:00
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and I thought it was great at all it was great and I you know give it a little
[TS]
01:30:04
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hard on Instagram and there goes my friends at fracture as this is I was
[TS]
01:30:10
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away on vacation is true story got back last night one of the things that we we
[TS]
01:30:16
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we had the mail helped today and it actually worked which is crazy I know
[TS]
01:30:21
◼
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about people in other countries but it may be in other cities but in
[TS]
01:30:24
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philadelphia it often doesn't work when you tell them we got a whole pile of
[TS]
01:30:28
◼
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mail today including a bunch of packages and one of them was from Procter and it
[TS]
01:30:32
◼
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was for me and I thought that's weird I don't remember I did not order anything
[TS]
01:30:35
◼
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from pressure recently and when you do it from practice stuff comes it will
[TS]
01:30:38
◼
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open it up and here it was little square picture they took out of Amy's Instagram
[TS]
01:30:42
◼
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feed that picture printed on glass for me and it just as I didn't know what it
[TS]
01:30:50
◼
►
was I opened it up and I saw it and I was just like WoW and it's just like a
[TS]
01:30:56
◼
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little jolt to my heart and I thought wow that's great so anyway my thanks to
[TS]
01:30:59
◼
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instruct to fracture and for the gift blood to all of you do that with your
[TS]
01:31:06
◼
►
favorite pictures go through your Instagram and pick a couple of your
[TS]
01:31:09
◼
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favorites and send them to fracture and get them printed out and you really are
[TS]
01:31:14
◼
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going to appreciate it looks so great as if they can get the code right because
[TS]
01:31:19
◼
►
if you do get it right you gonna get 15% off your first fracture order and the
[TS]
01:31:25
◼
►
code for my show is I don't have it here and drum roll call general 2222 how many
[TS]
01:31:33
◼
►
guests it's during fireball and we'll see if that's right but my thanks go to
[TS]
01:31:39
◼
►
fracture me.com get something printed out do it and and use their coding or
[TS]
01:31:44
◼
►
save some money and you have some beautiful thank all six of them either
[TS]
01:31:49
◼
►
you know you can use use this use the I know that this is the code that these
[TS]
01:31:52
◼
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guys they sponsored that live show the code that they used for that one was you
[TS]
01:32:00
◼
►
know it's funny I have a rare for me but I can't say it's because i dont have the
[TS]
01:32:05
◼
►
Safari status bar showing its WWDC use that code
[TS]
01:32:14
◼
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ABDC and then they'll think you're coming from the Phil Schiller episode so
[TS]
01:32:18
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either way you'll get the money so the other thing that we've missed while I
[TS]
01:32:27
◼
►
was away on vacation was this whole thing this sort of blew up and I did
[TS]
01:32:32
◼
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write about this well you know you know you never really I'm discovering that it
[TS]
01:32:39
◼
►
is it's a curious how that's going for you know you're in it probably was
[TS]
01:32:45
◼
►
different when you were at a publication that real staff that could keep
[TS]
01:32:48
◼
►
everything you can you take care of it for me and then you go on vacation
[TS]
01:32:52
◼
►
everybody helped each other out but when you know it's I do have them or in
[TS]
01:32:55
◼
►
writing for me a couple of days a week for six colors I was able to say sorta
[TS]
01:32:58
◼
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like dan this is the day that were driving in the car for eight hours can
[TS]
01:33:02
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you read on that day also it's shifting gears from my brain works 'as thinking
[TS]
01:33:07
◼
►
of like macworld we post ten stories a day and I actually look to you and jim
[TS]
01:33:12
◼
►
and Federico and I you know there's no there's no rules for this and I want to
[TS]
01:33:17
◼
►
do right by my sponsors and not like a band in the site for a week but at the
[TS]
01:33:20
◼
►
same time I have to train myself out of the idea that if i dont have like five
[TS]
01:33:25
◼
►
new items a day or even you know that if a day goes by and I all I have is a
[TS]
01:33:29
◼
►
linker to its fine and I have to learn that lesson that it's not you know I'm
[TS]
01:33:34
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►
not running a comprehensive news site that is gonna have to feed the beast
[TS]
01:33:38
◼
►
every day and I i cant i just i cant im one person the sponsorship model to me
[TS]
01:33:45
◼
►
is it works both ways where if you're writing more now having a busy day
[TS]
01:33:48
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you're getting a bunch of things and more you get a lot more pages per day
[TS]
01:33:51
◼
►
and people might see the the sponsor link in the sidebar if you have it there
[TS]
01:33:55
◼
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something like that
[TS]
01:33:56
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►
but on the other hand with the idea that you post like a little thank you to the
[TS]
01:34:00
◼
►
sponsor that that I did then and the times when you're slower their leases
[TS]
01:34:05
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the way I see it the times when I'm slower and I'm not posting as much that
[TS]
01:34:10
◼
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post thanking the sponsor state is closer to the top stronger and it you
[TS]
01:34:16
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►
know and I don't know which one is better I don't know if it's better to be
[TS]
01:34:19
◼
►
the sponsor on a busy week a daring fireball or slower we could do fireball
[TS]
01:34:23
◼
►
but I think there's a very simple argument to be made that there are pros
[TS]
01:34:27
◼
►
and cons to both of them you know one of them berries your thing sooner and the
[TS]
01:34:31
◼
►
other one you have more pages being loaded during the week so I've never
[TS]
01:34:36
◼
►
once got a complaint about that every once in a while sometimes August is a
[TS]
01:34:39
◼
►
little slower to sell this year at last year August did not sell for me it was
[TS]
01:34:45
◼
►
like I think like twice during the month of August I had to post like a next week
[TS]
01:34:50
◼
►
is still available to get in touch baba's sort of you know really sort of
[TS]
01:34:54
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►
down to the last day this year August sold out for me already
[TS]
01:34:59
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July so I don't know but did you know so August is a weird month therefore
[TS]
01:35:04
◼
►
advertisers infamously in all forms of media TV print I mean it's always slow
[TS]
01:35:08
◼
►
but other than the month of August I've never had complained about that yeah
[TS]
01:35:13
◼
►
it's me sometimes people will say to me like he is Chris house christmas was
[TS]
01:35:17
◼
►
thinking about buying turner say I see that Christmas is open and my answer has
[TS]
01:35:22
◼
►
always been and I've never wanted to complain about it it is slower because
[TS]
01:35:25
◼
►
people are aware cannot get your not getting those pages of bored at work or
[TS]
01:35:30
◼
►
have just sat down and i just want to see what's going on but on the other
[TS]
01:35:34
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hand I think that what happens a lot of people are family events and they go to
[TS]
01:35:40
◼
►
their iPhones so it's it's actually not that slow week yeah I agree agree it's
[TS]
01:35:45
◼
►
yeah I just kind of feel like I'm still trying to get into the rhythm of life
[TS]
01:35:48
◼
►
what's the heartbeat of the site I don't want the site to seem like a two-banded
[TS]
01:35:51
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rape so I want to keep up a little bit of a rhythm there also
[TS]
01:35:55
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yeah I mean I just want to send a message that the site is here in the
[TS]
01:35:59
◼
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killing of stuff on it and I'm still learning I'm still learning but it is it
[TS]
01:36:02
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is definitely a change
[TS]
01:36:04
◼
►
age and it's not like I totally ignored work when I went on vacation you know I
[TS]
01:36:07
◼
►
would be responsible and I will check in and I would occasionally see the news
[TS]
01:36:11
◼
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was breaking and write something I mean I wrote actually won an award for a
[TS]
01:36:16
◼
►
thing I wrote my in-laws dining room table on an iPad and actually won the
[TS]
01:36:22
◼
►
war damn like that is I will always look at that I've got the little plaque here
[TS]
01:36:25
◼
►
somewhere and and was like for online commentary some journalism group and I i
[TS]
01:36:31
◼
►
look at it and I think well i pad at the dining room table in Irvine but but it's
[TS]
01:36:37
◼
►
different here cuz you know something something happens like that no law
[TS]
01:36:42
◼
►
something I'm like well I can't pass this to somebody if I wanna say
[TS]
01:36:47
◼
►
something about it I need to say something about it was just a little bit
[TS]
01:36:49
◼
►
different not having that not having that net anymore but I'm getting I'm
[TS]
01:36:53
◼
►
getting there I'm getting used to it I know that it was August I don't know the
[TS]
01:36:59
◼
►
exact date but I was actually at the Jersey Shore with my folks in Miami and
[TS]
01:37:04
◼
►
Jonas heading out to dinner so it probably around five or six o'clock in
[TS]
01:37:14
◼
►
the evening when the news broke that steve Jobs was stepping down as CEO and
[TS]
01:37:22
◼
►
somebody texted me and was like you know was one of those things that everybody a
[TS]
01:37:29
◼
►
lot of people when they first get there was a sort of thing you texted other
[TS]
01:37:32
◼
►
people about right you heard that you think somebody and you say I got a text
[TS]
01:37:36
◼
►
and about a lot of people who get fat you know saw the news the same way we're
[TS]
01:37:39
◼
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like there's got to be a mistake this you know and then your second time is
[TS]
01:37:43
◼
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actually makes a lot of sense you know kind of dreading it but like I said you
[TS]
01:37:49
◼
►
know told my family you know my parents a little bit more or less understand
[TS]
01:37:58
◼
►
what it is but they understand it well enough that my you know when I said that
[TS]
01:38:04
◼
►
day everybody everybody nobody game is single moment of grief of ok we
[TS]
01:38:08
◼
►
understand you're not coming to dinner had to drop everything and think about
[TS]
01:38:12
◼
►
what I wanted to do it right you know that's one of the few times I can think
[TS]
01:38:17
◼
►
of braided but yes you are on call and it makes me worry it does make me wear
[TS]
01:38:21
◼
►
one thing I don't do it and I if I do I have tremendous anxiety even if it's
[TS]
01:38:27
◼
►
just for a couple of hours I do not like fine without wifi as I do kind of feel
[TS]
01:38:32
◼
►
like I need to be online all the time just in case something like that I gotta
[TS]
01:38:35
◼
►
say I'm not as worried about it as I was and this is only because for years every
[TS]
01:38:42
◼
►
single thing I did was in the frame of what is Steve Jobs dies like even when
[TS]
01:38:48
◼
►
he wasn't that sick and it was just like what is Steve Jobs dies in plane crash
[TS]
01:38:51
◼
►
or or something like that I I had that like what could be so huge
[TS]
01:38:57
◼
►
what is the huge thing and after he died I realize why would someone is Steve
[TS]
01:39:04
◼
►
Jobs died oh ok and I just for whatever reason that was like I always felt like
[TS]
01:39:10
◼
►
that was the show the number one story that would that they were never be where
[TS]
01:39:15
◼
►
you have to set up all the alarms and I mean it would still be true if it's
[TS]
01:39:19
◼
►
something you know heaven forbid happened to major Apple executive
[TS]
01:39:24
◼
►
disasters that could happen but whatever it was like I think I have a kind of a
[TS]
01:39:28
◼
►
complex about that
[TS]
01:39:30
◼
►
about Steve Jobs and with him gone that little neurotic part of my brain got
[TS]
01:39:37
◼
►
like filed away
[TS]
01:39:38
◼
►
disconnected and so it's not quite as bad now but you're right I mean this is
[TS]
01:39:41
◼
►
that this is part of this business it again less true now that i feel like i
[TS]
01:39:45
◼
►
dont im not in the breaking news business I may be in the breaking in
[TS]
01:39:49
◼
►
else's business plan on breaking news business we're at Macworld like
[TS]
01:39:53
◼
►
literally if something even remotely big broke I would just be in the CMS making
[TS]
01:39:59
◼
►
a new article saying headline write a paragraph you know more and more
[TS]
01:40:04
◼
►
information to come
[TS]
01:40:05
◼
►
post like just to get out there cuz we were really in that game and I'm not in
[TS]
01:40:11
◼
►
that game so much now but it's true you also you know I do think this is
[TS]
01:40:15
◼
►
breaking analysis in a way you know you don't want to be left with not saying
[TS]
01:40:19
◼
►
anything about something huge that happens that matters the people who read
[TS]
01:40:23
◼
►
your site on my site you need to you need to be engaged and and I at least
[TS]
01:40:28
◼
►
have damn to help out on on some counts but you know verifiable as you so it
[TS]
01:40:34
◼
►
needs to be you or its nobody you know you gotta get ya it's right for a while
[TS]
01:40:44
◼
►
if I don't regret it but I wonder if I ever painted myself in a corner where
[TS]
01:40:49
◼
►
it's like you know like Trump with this haircut like everybody's giving him
[TS]
01:40:54
◼
►
grief about it but he's like stuck with it right you can't really give in you
[TS]
01:41:01
◼
►
know it's like I feel like every single word ever written during fireball was by
[TS]
01:41:05
◼
►
me you know it's a nice streak but in return you know turns into a Cal Ripken
[TS]
01:41:11
◼
►
thing at some point maybe I should take a month off and not do anything but you
[TS]
01:41:15
◼
►
know I really don't want to say to go dark for a right but then I don't want
[TS]
01:41:19
◼
►
to guest post by David Letterman no guest house right but I but I even said
[TS]
01:41:25
◼
►
to you and I did when I did your show to talk about Letterman that I actually
[TS]
01:41:30
◼
►
feel like that hurt him in the long run where I feel like there is a stretch a
[TS]
01:41:36
◼
►
couple of years ago where it felt like maybe he was a little burned out it felt
[TS]
01:41:40
◼
►
like he would you know and I don't think that ever happened to Carson because
[TS]
01:41:44
◼
►
Carson as the years went on to cough up more and more time and one of the ways
[TS]
01:41:48
◼
►
he just you know was able to take off time
[TS]
01:41:50
◼
►
was that is that it is showing reruns they had guest house yeah he was working
[TS]
01:41:53
◼
►
three days a week and 0 for 4 30 or 40
[TS]
01:41:57
◼
►
a deal and well so only doing this for 10 months now I mean I had I look at you
[TS]
01:42:05
◼
►
if you said you did sort of set this model but some of the people who
[TS]
01:42:09
◼
►
followed you like Jim I like federico so the loop and and Mac stories they they
[TS]
01:42:17
◼
►
changed the equation a little bit and you know jim has like dat mark and he
[TS]
01:42:24
◼
►
said john king and he appeared going for a while like supplementing with Jim does
[TS]
01:42:28
◼
►
and I think they've marked post more stuff to the loop then gym does at this
[TS]
01:42:32
◼
►
point and then federico although he is the primary author of of Mac stories
[TS]
01:42:37
◼
►
he's got a budget like I said Brett Terpstra there the other day and he's
[TS]
01:42:42
◼
►
got some people who contribute and that I felt like that was enough that that
[TS]
01:42:46
◼
►
sort of freaked me out like an end with so many people I used to work with
[TS]
01:42:51
◼
►
losing their jobs simultaneously I said to dan you know in lieu of him getting a
[TS]
01:42:57
◼
►
full time job somewhere would you like to to write some stuff with me and in
[TS]
01:43:02
◼
►
the first days after macworld have big layoffs like Dan Frakes wrote a thing
[TS]
01:43:05
◼
►
and you know a few people wrote things for six colors but with Dan it was a
[TS]
01:43:10
◼
►
good opportunity because he wanted to keep his hand in in in the game he
[TS]
01:43:13
◼
►
didn't want to banish from writing about Apple cuz that's his profession but he
[TS]
01:43:18
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wasn't working somewhere full time so you know i think is beneficial for him
[TS]
01:43:23
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is really beneficial for me but I would I have done that if if I hadn't seen
[TS]
01:43:28
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some other people who who said no it's not just me it's sort of me and some of
[TS]
01:43:32
◼
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my friends were doing this and I might not of and it's it's just a different
[TS]
01:43:37
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feel it's just different I can't I could see it wasn't one of the key or was it
[TS]
01:43:44
◼
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any bail I remember somebody who is like a big lead blogger did this at one point
[TS]
01:43:48
◼
►
where they basically said I'm handing the
[TS]
01:43:50
◼
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the rain is to cut he's done that for years he has but when he does it is he
[TS]
01:43:56
◼
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gives it away for the whole week exactly you know I actually I believe the first
[TS]
01:44:00
◼
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person whoever did it
[TS]
01:44:01
◼
►
it for him I think this is a little bit of inside the world of personal personal
[TS]
01:44:07
◼
►
/ professional blogging whatever you call like this thing that we do trivia
[TS]
01:44:12
◼
►
is I think his first guest post her was Adam Lisa core was the first time I'd
[TS]
01:44:20
◼
►
never even heard of him before and we can look as if it wasn't the first he
[TS]
01:44:26
◼
►
was one of the first and it was before Twitter and if so is before anybody
[TS]
01:44:30
◼
►
who's heard of a timely support by Twitter had heard of them and it was
[TS]
01:44:33
◼
►
certainly before anybody has heard of animals to go before sandwiches video
[TS]
01:44:37
◼
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and I went back and read it and it was of course fantastic it was like holy
[TS]
01:44:43
◼
►
hell this guy's amazing but he's done it for years and he picks you know very it
[TS]
01:44:48
◼
►
he he picks people though a lot of times in a good but he he and his kisses part
[TS]
01:44:53
◼
►
of Jason Kottke being Jason Clark in being very talented he picks people who
[TS]
01:44:57
◼
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bring like a very different voice to the site like people who are not cut key
[TS]
01:45:01
◼
►
like whatever that means to be cut you like that sort of hard to define yeah I
[TS]
01:45:07
◼
►
forget all the guy he's had a bunch of posters over the years when I was in
[TS]
01:45:10
◼
►
Arizona visiting my mom we're watching a baseball game and a sandwich video came
[TS]
01:45:16
◼
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on and I said hey I know that guy and how how and I told they're like oh well
[TS]
01:45:22
◼
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it's just that and now she sends me emails saying hey I thought I saw that
[TS]
01:45:28
◼
►
friend of yours again on a different ad ok I don't need updates about the
[TS]
01:45:33
◼
►
sandwich video empire but it's cute it's we were at a bar the first time that we
[TS]
01:45:41
◼
►
some damage on real TV barred ESPN was on the TV on the bar for real moment
[TS]
01:45:47
◼
►
when you see him on real TV instead of the internet we will be posting things
[TS]
01:45:50
◼
►
on the internet what everybody don't TV right we could get the words out of my
[TS]
01:45:54
◼
►
mouth I forget which one of the two of us noticed first but we both were just
[TS]
01:45:58
◼
►
like not even saying anything just like likeforlike we know that I we know
[TS]
01:46:04
◼
►
everybody look like to mad people but we were like you're traveling you see ads
[TS]
01:46:09
◼
►
you don't see other places and this is what this was is whatever he was selling
[TS]
01:46:12
◼
►
in this week's was not a product that is available in my area and so I was just
[TS]
01:46:18
◼
►
like I've never seen this before but there is his cell with what came to mind
[TS]
01:46:22
◼
►
to me was was the scene in goodfellas when the crew finds out that tommy got
[TS]
01:46:28
◼
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made because it's like they're never gonna get made just right he said he's
[TS]
01:46:37
◼
►
gonna could get me and they're in tight with them so this is the best there ever
[TS]
01:46:41
◼
►
gonna do is have a maid guy and we're never going to be on TV I don't want to
[TS]
01:46:45
◼
►
be on TV commercials no way I mean that's not going to happen so the
[TS]
01:46:50
◼
►
closest were gonna get to being on TV is having Sandwich be on TV so we feel like
[TS]
01:46:55
◼
►
Cal is amazing
[TS]
01:46:57
◼
►
exactly exactly and so hopefully it's the same thing is when people when when
[TS]
01:47:02
◼
►
your relatives don't understand what you do read on the internet this is always
[TS]
01:47:06
◼
►
the case I said this right after I think when we talked about about macworld and
[TS]
01:47:11
◼
►
all that at the end of last year that one of the things that I took great
[TS]
01:47:15
◼
►
pride in who was so many people we published in the magazine and they could
[TS]
01:47:19
◼
►
like take a piece of paper
[TS]
01:47:21
◼
►
of a magazine with their picture in their name on it and say look mom book
[TS]
01:47:25
◼
►
Grampa I wrote a thing in a magazine and it was like validation in a way cuz it
[TS]
01:47:30
◼
►
was understandable and and not something that people you knew got to do unless
[TS]
01:47:35
◼
►
they were very special and I i feel like watching on a TV is a little bit like
[TS]
01:47:42
◼
►
that too it's like wow that's the real television this is crap that we'd real
[TS]
01:47:47
◼
►
TV I just hope that Adam doesn't come to the same and you mean I tell anybody out
[TS]
01:48:01
◼
►
there wasn't much good what is wrong with you go do that immediately and then
[TS]
01:48:05
◼
►
goes into Syracuse's
[TS]
01:48:07
◼
►
discussion which i dont im not im laughing just because it's it's good not
[TS]
01:48:14
◼
►
because it's why I have asked I'm hoping I do this before somebody else gets it
[TS]
01:48:19
◼
►
but i wanna do in Kabul with serious serious about godfather mando you got it
[TS]
01:48:24
◼
►
would be like it if if goodfellas was 84 hours
[TS]
01:48:29
◼
►
godfather someday I'll do that cuz I want that we you know so much about like
[TS]
01:48:36
◼
►
sci-fi stuff more more than anything else but I do want to do more classic
[TS]
01:48:42
◼
►
movie stuff and that's one that I mean I would love to do goodfellas but I feel
[TS]
01:48:47
◼
►
like it's kind of it's been done I would not want to just rehash that same
[TS]
01:48:50
◼
►
conversation that John and Dan had that's one of my favorite movies of all
[TS]
01:48:54
◼
►
time but godfather I'd love to do that to a class of 2011 break to make and I
[TS]
01:49:01
◼
►
gotta talk to you about back place I feel like this show is loaded up with
[TS]
01:49:06
◼
►
the all-stars of fireball and the talk-show sponsorships these guys have
[TS]
01:49:11
◼
►
been with the show for as long as I've been doing it
[TS]
01:49:15
◼
►
fantastic service its online unlimited backup for your Mac you go to
[TS]
01:49:24
◼
►
backpage.com you download their free install it on your Mac but the thing in
[TS]
01:49:30
◼
►
your system preferences it written by former Apple engineers seriously good
[TS]
01:49:37
◼
►
good software on the Mac there's PC version 2 and native this isn't some
[TS]
01:49:44
◼
►
kind of cross-platform you know crap like we're talking about before this is
[TS]
01:49:48
◼
►
really good stuff you install it
[TS]
01:49:51
◼
►
what happened then everything on your Mac starts getting backed up to your
[TS]
01:49:56
◼
►
back please
[TS]
01:49:57
◼
►
account online in the class
[TS]
01:49:59
◼
►
they have over 150 petabytes of data backed up doesn't matter how much stuff
[TS]
01:50:03
◼
►
you've got to have you got a terabyte of stuff got four terabytes of stuff and
[TS]
01:50:07
◼
►
you got an external hard drive in addition to your internal hard drive it
[TS]
01:50:11
◼
►
all gets backed up now is there any kind of magic that makes it all get backed up
[TS]
01:50:15
◼
►
immediately no definitely not so the more stuff you have the longer it's
[TS]
01:50:18
◼
►
going to take to do it you get a 30 day free trial should be long enough with
[TS]
01:50:21
◼
►
any kind of modern in a connection to get the whole thing backed up by the end
[TS]
01:50:24
◼
►
of the Free Trial after that what happened well of course everything gets
[TS]
01:50:30
◼
►
backed up incremental after that so one file changes that I'll get back to you
[TS]
01:50:35
◼
►
got nice controls you composite you can follow the amount of bandwidth that we
[TS]
01:50:40
◼
►
use if you need to do something else like record a podcast and you just
[TS]
01:50:43
◼
►
signed up but seriously once you have installed you never noticed it just runs
[TS]
01:50:48
◼
►
no hassle
[TS]
01:50:50
◼
►
does exactly what you think it should do which is just silently backup everything
[TS]
01:50:55
◼
►
to the cloud
[TS]
01:50:57
◼
►
how can you access and after that you could do it almost any way you could
[TS]
01:51:01
◼
►
imagine you just need one file login find that file to organize the same way
[TS]
01:51:06
◼
►
the hierarchy is on your computer
[TS]
01:51:08
◼
►
find the file download it right there 25% of all restores from back please
[TS]
01:51:14
◼
►
customers are just one file that's it you can and you can do that from your
[TS]
01:51:17
◼
►
iOS device they have an app you can log in with that get a file from your iOS
[TS]
01:51:20
◼
►
device when yer on vacation or traveling or whatever and email it to someone so
[TS]
01:51:26
◼
►
it's a great way it's only just back up it's a great way to just remotely access
[TS]
01:51:29
◼
►
to stuff on your Mac from anywhere lets a catastrophe hit hard drive
[TS]
01:51:35
◼
►
shit the bed I have to do is you can just get everything you want to download
[TS]
01:51:41
◼
►
download is going to take what you can do is buy it on a USB hard drive they
[TS]
01:51:45
◼
►
sell the USB hard drives costs and then they'll do you get scared FedEx next day
[TS]
01:51:50
◼
►
here comes a USB hard drive has everything that you needed on it really
[TS]
01:51:55
◼
►
really great stuff it really isn't just for disasters but having an offline
[TS]
01:52:00
◼
►
backup like Backblaze out of your house somewhere just in case some kind of
[TS]
01:52:05
◼
►
catastrophe doesn't deserve your computer but hit your home
[TS]
01:52:08
◼
►
just cannot give you a can tell you the peace of mind that you have when you
[TS]
01:52:12
◼
►
know that everything on your computer is backed up somewhere outside your house
[TS]
01:52:16
◼
►
no add-ons no gimmicks no additional charges no up cells or anything like
[TS]
01:52:21
◼
►
that you just pay five bucks per computer per month for unlimited backup
[TS]
01:52:28
◼
►
five bucks a month and you'll sleep like a baby knowing that your stuff is backed
[TS]
01:52:33
◼
►
up to get no credit card required just go to backpage.com and the code is
[TS]
01:52:40
◼
►
daring fireballs go to backpage.com / during fire born in all know you came
[TS]
01:52:44
◼
►
from here right away right from the beginning so my thanks to back please go
[TS]
01:52:48
◼
►
sign up it back place dot com slash Darren fireball so the last thing I
[TS]
01:52:54
◼
►
wanna talk about jason is this thing that came up and how it started but
[TS]
01:52:58
◼
►
everybody at stake this month has been talking about how advertising on the web
[TS]
01:53:03
◼
►
has made things slow and it's it's it's this weird catch 22 of that a lot of
[TS]
01:53:11
◼
►
sites have gotten caught in I wrote about iMore during fireball just as an
[TS]
01:53:18
◼
►
example of a state that I love I linked to all the time I know whole bunch of
[TS]
01:53:24
◼
►
the people who weren't there I maybe I know everybody who works there a great I
[TS]
01:53:28
◼
►
i've this staffed sites that cover the phrase but if the sites with like a
[TS]
01:53:34
◼
►
payroll in a staff that cover Apple I think right now they're they're the top
[TS]
01:53:38
◼
►
of the heap really do like them and I really think that day to day love their
[TS]
01:53:43
◼
►
readers I want to do right by them and they have a website that is really heavy
[TS]
01:53:49
◼
►
with tractors tractors and with a lot of video content you know for five
[TS]
01:53:55
◼
►
megabytes to download just a regular article five six seven hundred words and
[TS]
01:54:02
◼
►
they're more than just the time it takes to download if you're on a slow
[TS]
01:54:05
◼
►
connection or something like that it's the fact that they that some of these
[TS]
01:54:09
◼
►
tractors run execute for over a minute doing who knows what the hell they do on
[TS]
01:54:13
◼
►
JavaScript which hurts the performance of of your battery you know and 34
[TS]
01:54:19
◼
►
literally I mean I think I'm exaggerating three or four hundred eight
[TS]
01:54:23
◼
►
steeped EP calls for separate resources on the page and it sounds like well they
[TS]
01:54:29
◼
►
should switch to different ad but it's really is sort of a catch 22 aware that
[TS]
01:54:34
◼
►
the way for the sort of revenue need to run a site with the staff like that the
[TS]
01:54:38
◼
►
only way to do it is through these existing ad networks and the way the ad
[TS]
01:54:43
◼
►
networks work is exactly what you see I'm or is not outside the bounds of of
[TS]
01:54:48
◼
►
the sort of sight in fact I would guess I haven't done this but I would guess
[TS]
01:54:52
◼
►
that if you went around to all the sites that have you know your Mashable's and
[TS]
01:54:57
◼
►
the verge and Engadget I was hoping somebody would waive macro pages 'cause
[TS]
01:55:03
◼
►
they've just got to be enormous
[TS]
01:55:05
◼
►
they they have to be mad world in IDDM you know and you know this I mean
[TS]
01:55:11
◼
►
macworld feature you know it still does I guess we're not opposed on page load
[TS]
01:55:15
◼
►
which I'm guessing that wasn't popular with the staff no I mean I was the
[TS]
01:55:20
◼
►
number one thing that the staff I think I think it's still not popular with the
[TS]
01:55:24
◼
►
with the remaining staff but certainly everybody who was there back in a year
[TS]
01:55:28
◼
►
ago that was the number one spot to get that turned off for like six months and
[TS]
01:55:33
◼
►
I finally got turned off and then they replaced the guy who was in charge of
[TS]
01:55:36
◼
►
the company with a new guy who immediately turn back on it you know
[TS]
01:55:45
◼
►
Thompson I would guess among anybody who doesn't have a site that does this Ben
[TS]
01:55:50
◼
►
Thompson 322 yeah he got really change the pronunciation sister decker know
[TS]
01:55:55
◼
►
well I'm gonna stick with Ben Thompson of strategic area has made the case you
[TS]
01:56:03
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►
know eloquently you know that this is the business damage it did on the corner
[TS]
01:56:09
◼
►
of that the industry has painted itself into this is the only source of
[TS]
01:56:12
◼
►
advertising that
[TS]
01:56:13
◼
►
can generate the sort of revenue that they need to do this how did we get here
[TS]
01:56:19
◼
►
right now it's it's it's it's you know we saw my boss for a long time and I
[TS]
01:56:27
◼
►
feel like most of the last couple of years I was there I did she hasn't had
[TS]
01:56:31
◼
►
so few and he was in charge of it and he was put in charge of our company our
[TS]
01:56:35
◼
►
company and our consumer group a good guy I really like them actually but you
[TS]
01:56:39
◼
►
know I learned about ad networks and and about programmatic by and all these
[TS]
01:56:46
◼
►
things like in the back in the day
[TS]
01:56:49
◼
►
themselves but the web but back in the day it was all like really any web
[TS]
01:56:55
◼
►
advertising has never been good I would say or rarely been good on the
[TS]
01:57:01
◼
►
mainstream it was all its all click driven you know everybody wants to see a
[TS]
01:57:07
◼
►
return on investment based on clicks are based on purchases which I I actually
[TS]
01:57:10
◼
►
think is is baloney that that one of the most Deibel kind of advertising is
[TS]
01:57:17
◼
►
branding advertising brand advertising which is another old boss of mine used
[TS]
01:57:22
◼
►
to say a sales guy used to say you gotta be you've got to be known to be
[TS]
01:57:26
◼
►
considered and considered to be bought and the way you get known is through
[TS]
01:57:31
◼
►
brand advertising you see you yours then perceived as being a legitimate player
[TS]
01:57:35
◼
►
and that's powerful but it might not lead to a direct sale right it's just to
[TS]
01:57:42
◼
►
get a win the ballgame it's like saying you know if you sell accounting software
[TS]
01:57:46
◼
►
and you plan get the internet with and and podcasts and websites and all that
[TS]
01:57:51
◼
►
we're counting software are people gonna say oh yeah my company needs accounting
[TS]
01:57:55
◼
►
software right now I'm going to click through or is it more gonna be like that
[TS]
01:57:59
◼
►
name is gonna stick in them and a year later they're gonna think oh yeah this
[TS]
01:58:04
◼
►
is a piece of accounting software maybe I should look into that maybe we should
[TS]
01:58:07
◼
►
buy that but that's not measurable by the web the web has really pushed his TV
[TS]
01:58:11
◼
►
with TV and magazines and newspapers you couldn't measure direct you can maybe do
[TS]
01:58:15
◼
►
like a specific phone number of P O box or something like that and try to
[TS]
01:58:19
◼
►
measure the volume
[TS]
01:58:21
◼
►
really was very hard to do and the web made it made it much more technically
[TS]
01:58:27
◼
►
possible to do that sort of thing and the kind of drove everything to this
[TS]
01:58:31
◼
►
crappy instant response kind of advertising and then this takes it even
[TS]
01:58:36
◼
►
with the ad networks it takes even further where it's no longer the heyday
[TS]
01:58:40
◼
►
of the web where they were still Lake custom sales staffs with very specific
[TS]
01:58:44
◼
►
like relationships with buyers who understood what your content was about
[TS]
01:58:49
◼
►
understood you know what your audience was and now it's very much like you know
[TS]
01:58:53
◼
►
everybody's in a pool they say who the demographics are page you know pageviews
[TS]
01:58:58
◼
►
not even like sites but page views in certain parts of certain sites are hole
[TS]
01:59:02
◼
►
sailed and run through us you know throughout a program that's just my a
[TS]
01:59:07
◼
►
certain number of pages of a certain kind on a stock exchange essentially and
[TS]
01:59:12
◼
►
it's like if you didn't think web advertising was bad enough five years
[TS]
01:59:15
◼
►
ago it is way worse now Ben Thompson had a great piece I just made a note to put
[TS]
01:59:21
◼
►
in the show so knock on wood it'll be in the talks crap shoot with me here great
[TS]
01:59:30
◼
►
post explaining how the modern advertising networks work yeah give me
[TS]
01:59:35
◼
►
the shivers
[TS]
01:59:36
◼
►
I learned that last couple years and in terms of
[TS]
01:59:40
◼
►
got a whole bunch of plays I haven't had the time they've been away but I
[TS]
01:59:45
◼
►
probably will I don't know about it if it happened before this podcast tears
[TS]
01:59:49
◼
►
but sometime within the next three days in a row about it and linked all these
[TS]
01:59:53
◼
►
things but there's a piece did you day which is i think a new site over tonight
[TS]
01:59:59
◼
►
I've never heard of it before but it's interesting article by Ricardo Bilton
[TS]
02:00:02
◼
►
about how the washington post cut it page load time by 85% in two years that
[TS]
02:00:09
◼
►
two years ago the washingtonpost.com typical article page took eight seconds
[TS]
02:00:14
◼
►
for the page to load and that I was measuring like where it was a usable by
[TS]
02:00:19
◼
►
the you know not necessarily completely done
[TS]
02:00:22
◼
►
but at the point where it looked done to the typical reader and they've in two
[TS]
02:00:26
◼
►
years by making it like a top priority in the whole development staff that they
[TS]
02:00:31
◼
►
they've got it down to 1.7 seconds which is an 85% performance increase and they
[TS]
02:00:39
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mention this is in the article is interesting that this is the guy he's
[TS]
02:00:44
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the his name is gregory Fran check upon presenting a trade name spelled a little
[TS]
02:00:50
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usually but he's his title is chief architect at the washington post and one
[TS]
02:00:54
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of the quotes from him is that in commerce there's a quote that one second
[TS]
02:01:00
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load time is the one that everyone wants to hit in media it doesn't seem as if
[TS]
02:01:05
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there was ever that much emphasis on performance frantic and that's in other
[TS]
02:01:09
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words that we are writing like a commerce web site on the web
[TS]
02:01:12
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there is this mantra gotta be one second or less or we're gonna lose this person
[TS]
02:01:16
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like god forbid somebody like goes so far as to put their product in their
[TS]
02:01:22
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cart and then they go to check out and they're waiting and waiting and waiting
[TS]
02:01:26
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and I guess gretna close well that would drive that team and rightfully so they
[TS]
02:01:31
◼
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would say we've got to get that one second so we don't lose them and that
[TS]
02:01:34
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media sites didn't have that that drive maybe they would be nice if the page
[TS]
02:01:39
◼
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loaded in a second but you know it's bad and in two seconds isn't bad three
[TS]
02:01:44
◼
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seconds is about three seconds bad I'm sure they're not gonna they're not gonna
[TS]
02:01:48
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leave us if it gets 24 seconds on average and then all of a sudden you end
[TS]
02:01:52
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up with the washington post taking eight seconds to load which is a long time it
[TS]
02:01:56
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is I mean and you know we want about how amazing you know how amazed with Thomas
[TS]
02:02:05
◼
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Jefferson behave if you could show him a web where every page loaded in eight
[TS]
02:02:09
◼
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seconds well be blown away but guess what you know I wouldn't take him long
[TS]
02:02:13
◼
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before he be saying they can't we get these the little quicker it eventually
[TS]
02:02:18
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no matter who you are where your perspective is eight seconds is too long
[TS]
02:02:22
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but the media backed themselves into a corner anyway this article with the post
[TS]
02:02:26
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concludes there's a lot that put publishers don't have complete control
[TS]
02:02:31
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of row ever and it's basically ads and here's the quote from the guy friends we
[TS]
02:02:37
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have very little control over adds that load later slowly but we wanted to make
[TS]
02:02:41
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sure the court user experience with a solid is possible that we have control
[TS]
02:02:45
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over that frantic and that to me is so telling that here's the washington post
[TS]
02:02:50
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and they even they said they don't have control over the time it takes for the
[TS]
02:02:54
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add that to me is is startling yeah well you everything's on networks and so I
[TS]
02:03:03
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mean I think what your goal needs to be is you need to not be held accountable
[TS]
02:03:08
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you know you need you need you build your pages so that they load regardless
[TS]
02:03:12
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of what happens with the ads is basically we have to do and that can be
[TS]
02:03:18
◼
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hard I I can't tell you how much when I would fight for a development time at
[TS]
02:03:23
◼
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IDG with our development group so much time window at UPS so much time and end
[TS]
02:03:30
◼
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and the big problem was a top so often driven by sales people who would sell
[TS]
02:03:33
◼
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some crazy campaign and then they would have to deliver it and then the front
[TS]
02:03:37
◼
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end developers would have to try and find ways to make it not break all the
[TS]
02:03:42
◼
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pages which is totally backwards way of doing it but that would happen all the
[TS]
02:03:46
◼
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time and and so much went into that and and the fact was more could go into it
[TS]
02:03:51
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because you're you're imagine I mean it's like anything imagine something
[TS]
02:03:56
◼
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that's completely out of your control being dropped into every every little
[TS]
02:03:59
◼
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bit of product that you do that's what happens with these things and say it's
[TS]
02:04:03
◼
►
it's mind-boggling you try to mitigate it you try to reduce it as much as
[TS]
02:04:06
◼
►
possible and make it so that if the ad server fails I remember doesn't happen
[TS]
02:04:11
◼
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so much anymore but they used to be a time when one JavaScript call breaking
[TS]
02:04:16
◼
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somewhere would prevent us from loading like anyway because I don't and I could
[TS]
02:04:22
◼
►
be wrong here but I'm pretty sure that in the early days all JavaScript was
[TS]
02:04:26
◼
►
synchronous it was amazing great to get to that part of the page and it would
[TS]
02:04:29
◼
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just wait for the third party server to load yeah and the way pages used to
[TS]
02:04:35
◼
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render to
[TS]
02:04:36
◼
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you know I can you not like anything below it in the DOM would not render and
[TS]
02:04:46
◼
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I don't even think that was that long ago I seem to recall there were problems
[TS]
02:04:51
◼
►
were on time when the deck network server went down big chunks of daring
[TS]
02:04:56
◼
►
fireball didn't render because the deck network JavaScript include call was at
[TS]
02:05:04
◼
►
the top of the HTML not at the bottom so it's not even you know then that you
[TS]
02:05:10
◼
►
know that's only going back to the daring fireballer let alone the nineties
[TS]
02:05:13
◼
►
here's my theory on this and run it by you because then again this is one
[TS]
02:05:18
◼
►
reason why not have you on the show this week so you can speak to this to me I've
[TS]
02:05:23
◼
►
always thought and I've always been an outsider I've never had a full-time job
[TS]
02:05:27
◼
►
working at it publication what I always saw and to me it seems very obvious in
[TS]
02:05:36
◼
►
the early years was for the most part the big-name web in the early years came
[TS]
02:05:41
◼
►
from two sides came from print and it came from TV so CNN had a big news web
[TS]
02:05:46
◼
►
site near Times had to be news website and in both cases institutionally the
[TS]
02:05:55
◼
►
institutions did not value the websites as much as they value their traditional
[TS]
02:06:00
◼
►
form so print publications
[TS]
02:06:02
◼
►
favored print over was the favorite child over the web and the web was this
[TS]
02:06:07
◼
►
thing that they were maybe not even drunk kicking and screaming to but you
[TS]
02:06:11
◼
►
know in some cases some publications I think that was true in a lot of them it
[TS]
02:06:15
◼
►
just was always the second secondary child and they didn't have respect for
[TS]
02:06:23
◼
►
it and they didn't have the respect for it that they have for their flagship
[TS]
02:06:31
◼
►
product because here's what I would say the New York Times was never gonna let
[TS]
02:06:35
◼
►
advertisers into their printing press Like You Chevy you know doesn't get to
[TS]
02:06:41
◼
►
put an ad in the New York Times and get to go into the printing press and slow
[TS]
02:06:44
◼
►
down the delivery of the next morning's New York Times because they want to make
[TS]
02:06:48
◼
►
that you know the colors are aligned on the printing press or just draw another
[TS]
02:06:55
◼
►
analogy Chevy doesn't get to put an ad in the New York Times ordinary times
[TS]
02:06:59
◼
►
doesn't see first CNN doesn't let the advertisers control whatever goes on
[TS]
02:07:05
◼
►
over the air during the thirty seconds they give them a video and the video you
[TS]
02:07:13
◼
►
know they have the video in their hands before I run CNN delivers the video
[TS]
02:07:17
◼
►
whereas the web from there very early on the involved in this way where there was
[TS]
02:07:24
◼
►
a lack of respect that they would happen for example near times it's never gonna
[TS]
02:07:27
◼
►
sell an ad that sticks to the two pages surrounding the op-ed page so that if
[TS]
02:07:37
◼
►
you want to read the op-ed page you've got a late break an envelope sealed find
[TS]
02:07:41
◼
►
like a shark thing and do that whereas they they have things on their website
[TS]
02:07:45
◼
►
that are the equivalent of that were you have to spend a few seconds doing
[TS]
02:07:49
◼
►
something or waiting for something before you get to read what you're going
[TS]
02:07:52
◼
►
to read whereas they would never sell out like that on the print product and
[TS]
02:07:57
◼
►
the fact that they started from a position of disrespect and they were the
[TS]
02:08:01
◼
►
big-name sites not just them down to say near times and CNN and all of the sites
[TS]
02:08:07
◼
►
that had existing successful print publications are existing successful TV
[TS]
02:08:11
◼
►
news operations they set the standard for the online ad industry and the
[TS]
02:08:18
◼
►
industry involved in a way where that the inmates running the asylum that
[TS]
02:08:22
◼
►
advertisers got whatever they wanted because the publications didn't have
[TS]
02:08:26
◼
►
respect for their sites and in that respect for their users yeah so you
[TS]
02:08:32
◼
►
don't think I'm off the mark mark no I mean I think the challenge has always
[TS]
02:08:37
◼
►
been that it's been it's it's been hard it's always been hard to make money
[TS]
02:08:43
◼
►
that seems crazy to say but I can tell you from a publication standpoint it's
[TS]
02:08:49
◼
►
always been already it was not at the point that it was clear that the web was
[TS]
02:08:55
◼
►
the was the most important product
[TS]
02:08:58
◼
►
and that like a magazine like I worked for was not it was probably another five
[TS]
02:09:05
◼
►
maybe seven years before the web revenue got anywhere close to the print revenue
[TS]
02:09:13
◼
►
and that's because it was even like five years ago there was a guy I saw story
[TS]
02:09:18
◼
►
the other day that was pointing out this that Mary Meeker slide deck gets dropped
[TS]
02:09:22
◼
►
at the D conference every year but the same conference and five years ago she
[TS]
02:09:32
◼
►
had one of those things that we had seen to you know internally tidy and
[TS]
02:09:36
◼
►
everybody in the industry that we're even though web was being used to a
[TS]
02:09:40
◼
►
great degree the advertising wasn't on the web it was all on TV print and
[TS]
02:09:47
◼
►
that's a red flag that's like well this is gonna change it is going to change
[TS]
02:09:51
◼
►
but for a long time it didn't change and so you got this you know we're giving
[TS]
02:09:55
◼
►
away on our content for free and we're desperately trying to make money because
[TS]
02:09:58
◼
►
we know that the future is going to be in this medium and but nobody's buying
[TS]
02:10:04
◼
►
so we're gonna like redouble our efforts to make do anything we can and I think
[TS]
02:10:10
◼
►
it was dangerous because there was some desperation at a time when you know it
[TS]
02:10:19
◼
►
was about to be a sea change and the the the clients were going to be coming with
[TS]
02:10:25
◼
►
all their big checkbooks to the web is very soon cuz that's where the eyeballs
[TS]
02:10:30
◼
►
were going that was where everybody went to go and you know it was probably not
[TS]
02:10:36
◼
►
realistic to say well we're just gonna hold out but the fact that everybody was
[TS]
02:10:39
◼
►
just like Nintendo Wii desperate please give us money now please let's make this
[TS]
02:10:42
◼
►
salad also I think there's maybe a little bit of a first one's free you
[TS]
02:10:45
◼
►
kind of mentality like how how can I do to get you to try to advertise on the
[TS]
02:10:50
◼
►
web because we really need you to do that because this is where it's all good
[TS]
02:10:54
◼
►
as a result though I mean we yeah we've got the situation where what people pay
[TS]
02:11:00
◼
►
is not a lot it's completely I mean imagine not only the new york times
[TS]
02:11:05
◼
►
saying where you can print it out we haven't seen and we'll wrap it in a will
[TS]
02:11:09
◼
►
cover the editorial section in the code that you have to enter before you can
[TS]
02:11:14
◼
►
get you can peel off the piece of paper and read the rest of the newspaper but
[TS]
02:11:18
◼
►
let's take the the analogy further you know what if the new york times doesn't
[TS]
02:11:24
◼
►
have any control over any of it and isn't even using their own sales people
[TS]
02:11:29
◼
►
like there's a robot somewhere there is a stock exchange an ad exchange
[TS]
02:11:35
◼
►
somewhere that's just automatically serving like the at the sales people are
[TS]
02:11:39
◼
►
even gone at that point that's sort of where the web is now and you know it's
[TS]
02:11:44
◼
►
just it's a very different medium and and that's fine but what Ben Thompson
[TS]
02:11:47
◼
►
would tell you is unless you have scale unless you're BuzzFeed maybe unless you
[TS]
02:11:52
◼
►
just huge scale where you have so many pages that you can section up in a bunch
[TS]
02:11:57
◼
►
of different ways or unless you are very small but had an amazing audience like
[TS]
02:12:04
◼
►
tearing fireball if you're in the middle
[TS]
02:12:07
◼
►
it's tough it's tough to do it because you don't have the scale solar
[TS]
02:12:11
◼
►
advertisers don't want to talk to you and using these ad networks and you know
[TS]
02:12:15
◼
►
that's where I'm or is that we're macworld was and is and you end up doing
[TS]
02:12:20
◼
►
that thing where you put more and more junk on your pages because every piece
[TS]
02:12:25
◼
►
of junk you put on your pages is more money and you're desperately trying to
[TS]
02:12:29
◼
►
make enough money to pay for people who are building your website and her
[TS]
02:12:33
◼
►
writing your articles and it's tough I i I'm not convinced there's only one of
[TS]
02:12:39
◼
►
the reasons why I was so committed to leaving IDG for the last couple of years
[TS]
02:12:44
◼
►
and knew I need to get out I'm not convinced that
[TS]
02:12:48
◼
►
this this business model is gonna work for eighty percent of the websites I'm
[TS]
02:12:56
◼
►
just not convinced that it's gonna work these give a given away for free in
[TS]
02:12:59
◼
►
exchange for a loading up on advertising well I really do think that it might be
[TS]
02:13:07
◼
►
the reckoning my come sooner than later because I from multiple factors multiple
[TS]
02:13:16
◼
►
directions it's not you know one thing is going to do it but without question
[TS]
02:13:21
◼
►
this that's what makes it so interesting to me timing wise cause to me it ties in
[TS]
02:13:26
◼
►
with tangentially perhaps but it turns it ties into that argument that hey
[TS]
02:13:34
◼
►
Apple has the argument from the Apple this is a new IE part of their argument
[TS]
02:13:39
◼
►
is that like I they perceive Apple is having abandoned it that they've sort of
[TS]
02:13:43
◼
►
lost interest in it and that the reason that too far isn't adding all these
[TS]
02:13:47
◼
►
features they want them to add is that Apple either can't do it or is
[TS]
02:13:50
◼
►
understaffed ur disinterested what would escape their mind to go back to my point
[TS]
02:13:56
◼
►
earlier about their their not being able to see it from that perspective other
[TS]
02:13:59
◼
►
than theirs is that Apple is doing exactly what it wants with Safari and
[TS]
02:14:03
◼
►
they are putting a lot of effort into it but it's not really about these features
[TS]
02:14:06
◼
►
that these developers want it's about features for the user and and Rene
[TS]
02:14:10
◼
►
Ritchie and I'm more had a great article about it when he cut services Apple is
[TS]
02:14:15
◼
►
steering it toward this user centric web and again it's Apple favoring users
[TS]
02:14:22
◼
►
overdevelopment but that's what a lot of the stuff and there was a lot of stuff
[TS]
02:14:27
◼
►
about Safari at WWDC this year some of my fellow mean it's partly because it's
[TS]
02:14:32
◼
►
it's more of this type of stuff I deal with her stand but
[TS]
02:14:36
◼
►
there's an awful lot of stuff that WABC sessions that felt directly related to
[TS]
02:14:41
◼
►
me and my work and what I'm interested in you know the content blockers is one
[TS]
02:14:45
◼
►
and you know the new news app is another and both to meet driven by the same
[TS]
02:14:53
◼
►
thing which is that we want to do things that make stuff you want to read load
[TS]
02:14:58
◼
►
quicker and keep maintain more of your privacy we wanted this should be faster
[TS]
02:15:04
◼
►
it should be a better experience and you should have the feeling that it's more
[TS]
02:15:08
◼
►
private
[TS]
02:15:11
◼
►
the other flip side of the whole inmates running the assignment asylum argument
[TS]
02:15:16
◼
►
with online advertising is this is the magic of code rate in general just the
[TS]
02:15:20
◼
►
idea of running software code in this whole you know software is leading the
[TS]
02:15:24
◼
►
world it's the first time that advertising could do any of this stuff
[TS]
02:15:29
◼
►
right i mean that the idea of tracking someone who watches TV in the old days
[TS]
02:15:34
◼
►
over the air is impossible right and the metrics and of course advertisers want
[TS]
02:15:38
◼
►
metrics and of course they want the metrics to be accurate but that you know
[TS]
02:15:43
◼
►
the Nielsen ratings especially in the old days were were famously inaccurate
[TS]
02:15:47
◼
►
in terms of weather that nielsen families were actually a honest about
[TS]
02:15:51
◼
►
what they watched him be demographically representative of the of the country as
[TS]
02:15:56
◼
►
a whole
[TS]
02:15:56
◼
►
you know I think newspaper magazine circulation was it was probably and
[TS]
02:16:01
◼
►
probably still is more accurate because it better regulated through the what's
[TS]
02:16:06
◼
►
called you know sure you know there's a standard group that maybe yeah like the
[TS]
02:16:15
◼
►
at least and if it's not accurately said consistent you know more consistent you
[TS]
02:16:19
◼
►
know but for the most part you know if you placed a full-page ad in The New
[TS]
02:16:23
◼
►
York Times you know whether it you know they actually was read by you know they
[TS]
02:16:30
◼
►
tell you they print you know 1.1 million
[TS]
02:16:33
◼
►
copies or whatever it is on a weekday and how many people read it while who
[TS]
02:16:36
◼
►
knows because some of those copies are in a doctor's office and people come in
[TS]
02:16:40
◼
►
you know ten patients come in and read the front page of the same copy of the
[TS]
02:16:42
◼
►
new york times but you basically know roughly loosely how much exposure
[TS]
02:16:48
◼
►
getting from the new york times and if you advertise in Sports Illustrated
[TS]
02:16:53
◼
►
instead of advertising in vogue
[TS]
02:16:57
◼
►
you know the basic difference between the demographics of those two big
[TS]
02:17:01
◼
►
magazines you know and when you advertise in Macworld you know the print
[TS]
02:17:05
◼
►
magazine you have a pretty good idea of the demographics
[TS]
02:17:08
◼
►
a loose degree but it's nothing at all like what you get from the trackers that
[TS]
02:17:13
◼
►
the ad networks to online in terms of knowing that here's a person who not
[TS]
02:17:17
◼
►
only reads macworld but they also read three of these photo sites so we can
[TS]
02:17:23
◼
►
service targeted ad which in some sense you know there is a you know there's a
[TS]
02:17:27
◼
►
plus side to it well maybe it can serve you and add that truly is interesting to
[TS]
02:17:31
◼
►
you because it's about some amazing new Mac software meant for photographers
[TS]
02:17:35
◼
►
when it works like that that's fantastic but in terms of you know are you come
[TS]
02:17:40
◼
►
from would you be comfortable buying a print magazine that somehow knew which
[TS]
02:17:44
◼
►
other print magazines you ran
[TS]
02:17:46
◼
►
read it doesn't make any said I would be accomplished that's the magic of code
[TS]
02:17:51
◼
►
like letting code run in general and advertising changed the game now the
[TS]
02:17:56
◼
►
question is i mean trying to think of a way forward
[TS]
02:18:00
◼
►
I asked myself sometimes what would I rather see what I rather see web I think
[TS]
02:18:07
◼
►
it's unlikely that we will see a web where almost everything is behind a
[TS]
02:18:10
◼
►
paywall I think that seems unlikely although I think more stuff will be
[TS]
02:18:14
◼
►
harder to get to and that there will be experiences that you'll be able to have
[TS]
02:18:18
◼
►
on the web or in apps as a paid whoever that are better I do think that will
[TS]
02:18:24
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probably happen but I what I really ask myself is what I rather have the web
[TS]
02:18:33
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littered with more and more junk or would I rather have a web that had less
[TS]
02:18:39
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junk on it but it knew who I was
[TS]
02:18:42
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and maybe this makes me a bad person but I I think I honestly would rather have a
[TS]
02:18:48
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good experience and share some of my personal information then had a terrible
[TS]
02:18:53
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experience because they don't know who I am unfortunately the world we live in is
[TS]
02:18:57
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they want to know everything about who you are and they want to fill your
[TS]
02:19:00
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screen with junk and they also want to put up a while after 10 articles and so
[TS]
02:19:06
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that you can pay to see all the junk and attracts so it's like everything is
[TS]
02:19:11
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there and I don't know what the solution is other than muddling along with being
[TS]
02:19:14
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kind of generally awful other than if if if companies start going out of business
[TS]
02:19:20
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and and i think that that maybe I just saw Michael sippy who has been on the
[TS]
02:19:26
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internet for million years and used to be the head of product to Twitter refer
[TS]
02:19:29
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to it as the great reaping right it's like what happens then if if that
[TS]
02:19:33
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happens we're like a lot of these mid-range sites just go out of business
[TS]
02:19:38
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something interesting might happen after that that that is people and probably
[TS]
02:19:43
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people like you and me either on their own or in small groups banding together
[TS]
02:19:48
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to try and find some new way of doing things that's not like that but it might
[TS]
02:19:52
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take that like a dissolution of these staffs like what happened macworld
[TS]
02:19:57
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imagine that happening just again and again and again where you end up with a
[TS]
02:20:01
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whole lot of people who are just forced to do to do something different
[TS]
02:20:05
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the apocalyptic version of that is that they're just gone they go take jobs at
[TS]
02:20:09
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places that aren't in the media and you never hear from them again and the world
[TS]
02:20:12
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is a poor place for it and then all we're left with is some you some people
[TS]
02:20:16
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kind of on the far left end of the curve like tearing fireball and the people at
[TS]
02:20:20
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the far right in like BuzzFeed and then there's nothing left in the middle but I
[TS]
02:20:23
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fear that that is a strong possibility that the the reckoning is that
[TS]
02:20:29
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overlooking the fact that the users have the ability to fight back and the music
[TS]
02:20:35
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industry faced this with the Napster you're right where they wanted a magic
[TS]
02:20:39
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solution that would keep users from doing downloads
[TS]
02:20:44
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you still see it with film and TV you know with you know they're reluctant to
[TS]
02:20:49
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be more generous not generous not in terms of ongoing crisis but the way that
[TS]
02:20:54
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stuff is all still regional I mean we're so lucky living in the USA
[TS]
02:20:58
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you note rose you know some of my friends canada not when you know TV
[TS]
02:21:05
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shows don't show up right away let alone other countries around the world where
[TS]
02:21:08
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they show up after they do in Canada crazy there's no reason for that and you
[TS]
02:21:11
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wonder why people in candidate might resort to illegal downloads to get the
[TS]
02:21:19
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TV shows that they can't get the same day that people get in the USA because
[TS]
02:21:24
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you're being about it and don't underestimate the fact that users can
[TS]
02:21:30
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fight back and if you think who cares if our web pages take eight seconds and
[TS]
02:21:35
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then you view people who install ad blockers as criminals or something like
[TS]
02:21:39
◼
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that and expect some kind of magical solution to route around dead but it's
[TS]
02:21:44
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you know it not gonna work it's not gonna be magical and and now that it's
[TS]
02:21:48
◼
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starting to get built into a high level and and i truly flagship operating
[TS]
02:21:53
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system I know that you can install ad blockers on the Mac for a while but in
[TS]
02:21:57
◼
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terms of effecting a great swath of high-profile and hot you know good
[TS]
02:22:04
◼
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demographic users having these content blockers and iOS is I think you ought to
[TS]
02:22:10
◼
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be a game-changer I really do and i say this again as somebody who makes my
[TS]
02:22:15
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entire living practically from advertising I am incredibly sensitive to
[TS]
02:22:20
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the fact that you know I can't really recommend at blocking I don't want an ad
[TS]
02:22:26
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blocker do I do I do run go story and I have ghost reset and Safari to block
[TS]
02:22:32
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trackers so I dubach tractors according to go story but I don't block at so I do
[TS]
02:22:39
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obviously see different ads and I would if I didn't have ghost reinstalled
[TS]
02:22:42
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and I do plan though to run support content partners and I don't plan to run
[TS]
02:22:48
◼
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them to block ads but I absolutely plan to run them to block JavaScript tractors
[TS]
02:22:52
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and I i I think there should be allowed a lot of people who are not as you know
[TS]
02:23:03
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I think rightfully so I don't have judgment on them but who aren't gonna
[TS]
02:23:07
◼
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have draw that distinction between blocking and unblocking tractors and
[TS]
02:23:11
◼
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they're just going to block all of it and when the performance increase is
[TS]
02:23:17
◼
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dramatic when you when all the sudden you try this content Walker and all of a
[TS]
02:23:23
◼
►
sudden these things start loading remarkably faster on your old iPhone
[TS]
02:23:28
◼
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just because you installed iOS not it there's no you know later and it's you
[TS]
02:23:37
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know i just i I really do think that that's going to come so what it's what's
[TS]
02:23:43
◼
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coming to reap the great repay repair yeah where some sites in the middle that
[TS]
02:23:49
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middle between the super scale sites like Facebook and BuzzFeed and son at
[TS]
02:23:56
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the bottom of the trees bent on the smiling curve where it's like there's
[TS]
02:24:01
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like a good up tick on the left and the right and it's not very good in the
[TS]
02:24:07
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yeah the way i mean again a lot of times when I talk about this right about this
[TS]
02:24:12
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i'd also get so please don't address it I i my criticism of Mora was not i dont
[TS]
02:24:19
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did this is true I do not have a here's what I should do to solve the problem I
[TS]
02:24:23
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wish I did if I did I would be the first one to share I don't but I wrote that
[TS]
02:24:29
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article not saying
[TS]
02:24:31
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hey here's what they should do or and it certainly wasn't meant to they should do
[TS]
02:24:35
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what I do it wouldn't work right I have an operation that is a very nice living
[TS]
02:24:40
◼
►
for a staff of one you know and i could be maybe I can hire one person or hire
[TS]
02:24:45
◼
►
somebody full-time or part-time or something like that again right but you
[TS]
02:24:51
◼
►
know the the daring fireballs talk-show model is not something that would run
[TS]
02:24:56
◼
►
staffed organization it now not so I'm not saying that I'm just saying I would
[TS]
02:25:01
◼
►
like to see them try and maybe somebody could find a way to you know find
[TS]
02:25:06
◼
►
something new that could run something of that size you know but I feel that if
[TS]
02:25:10
◼
►
there is a limit that people have stopped trying to do things catch 22
[TS]
02:25:15
◼
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advantage of giving away our content for free is that you get more viewers but
[TS]
02:25:21
◼
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then you have to monetize them all because which the word I had but because
[TS]
02:25:26
◼
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it conjures up sort of this imagery of turning people into stacks of coins or
[TS]
02:25:29
◼
►
something but that's basically what it is right and so you've got how do you do
[TS]
02:25:33
◼
►
that and the answer is you put ads everywhere and you try to track them and
[TS]
02:25:37
◼
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the fact is people are reluctant to give you money a lot of people
[TS]
02:25:43
◼
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other choices to is to say look I don't care I'm going to charge people for for
[TS]
02:25:49
◼
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my stuff and it'll be a much smaller group but if they pay me enough it'll be
[TS]
02:25:53
◼
►
worth it the challenge is getting the masterwork or a hybrid of that right
[TS]
02:25:56
◼
►
where you get some stuff away like Ben Thompson get some stuff away to get
[TS]
02:25:59
◼
►
visibility and then within the article that I link to this week's exactly right
[TS]
02:26:03
◼
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but he also wrote several other pieces a week that only go to the people who pay
[TS]
02:26:06
◼
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$100 a year which i think is actually a kind of a great deal and it allows him
[TS]
02:26:10
◼
►
to make a living just doing that which means you get as a subscriber you get
[TS]
02:26:14
◼
►
his entire output in 2013 P so weak I just feel like I feel like that is part
[TS]
02:26:19
◼
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of the genius of his model I feel like $100 is magic yeah I wasn't sure what to
[TS]
02:26:25
◼
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think about when he started but I feel like it's magic and there's an awful lot
[TS]
02:26:28
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►
of people that out endeavour's pay $100 a year for anything
[TS]
02:26:31
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online but somehow it but then I think a lot of those people wouldn't pay $10
[TS]
02:26:38
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here and he's a really smart guy in this is Mike my fear is that if everybody in
[TS]
02:26:43
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the middle
[TS]
02:26:45
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their companies blow up and they say well I'm gonna do it then Thompson does
[TS]
02:26:49
◼
►
fact is I mean not everybody how many hundred dollars a year subscriptions for
[TS]
02:26:54
◼
►
websites or newsletters are able to be willing to pay you have to be one of
[TS]
02:26:59
◼
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their favorites
[TS]
02:27:00
◼
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you know that stuff that's the old you know what is a thousand true fans thing
[TS]
02:27:05
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►
which is you don't actually need you don't actually need a hundred thousand
[TS]
02:27:10
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Union 2,000 people are two thousand people who will you like your stuff
[TS]
02:27:14
◼
►
enough to buy your t-shirt and maybe your membership or donate or whatever
[TS]
02:27:19
◼
►
and and that that's I feel like I mean I thought about that a lot since going out
[TS]
02:27:24
◼
►
on my own is how do I want a balanced advertising with direct I had lots of
[TS]
02:27:29
◼
►
people say I don't you know i dont i dont I like your advertiser I don't like
[TS]
02:27:34
◼
►
your advertisers or whatever i just want to support you and I don't have anything
[TS]
02:27:36
◼
►
to advertise myself how do I do that I haven't given anybody away to do that
[TS]
02:27:40
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►
yet and and I remember during the really bad times
[TS]
02:27:44
◼
►
IDG that you know usually get your riding high in the sales guys are in
[TS]
02:27:48
◼
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charge and they're like yeah we're selling ads we don't really care about
[TS]
02:27:51
◼
►
any anything else and in the dark times they suddenly say hey you know what's
[TS]
02:27:55
◼
►
really great as we've got people paying us $35 a year to get a magazine that's a
[TS]
02:28:00
◼
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really good cause we be out of business with a hat and I I'm reminded of that
[TS]
02:28:03
◼
►
right now my living is almost a hundred percent directly or indirectly funded by
[TS]
02:28:08
◼
►
advertising and you know do I want to have you know what people can provide
[TS]
02:28:14
◼
►
them something that they would want to support and also get something from it
[TS]
02:28:17
◼
►
but that's the danger is that if you follow that through it might work for me
[TS]
02:28:22
◼
►
it certainly works for Ben Thompson right now but in the end if most of the
[TS]
02:28:27
◼
►
people get cleared out of the market I'm not sure if that'll work and then again
[TS]
02:28:31
◼
►
back in 20 years ago there were people who subscribe to 15 magazines a month
[TS]
02:28:35
◼
►
right and those were all probably $50 or $40 $20 a year maybe not a hundred
[TS]
02:28:42
◼
►
dollars a year but my dad used to get the Kiplinger letter and that was like
[TS]
02:28:46
◼
►
$100 a year or more and that there was like a little newsletter like type
[TS]
02:28:50
◼
►
typewritten even when they'd started to computers it looked they made it look
[TS]
02:28:54
◼
►
like it was typewritten and it was like a investing and business newsletter and
[TS]
02:28:59
◼
►
that's sort of what then is doing and it makes sense but I don't know that the
[TS]
02:29:03
◼
►
math you may end up so it may turn out that the web is created a glut of
[TS]
02:29:09
◼
►
information and people that in the end just can't be supported
[TS]
02:29:14
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►
unfortunately I i fear sometimes that what we do is gonna be like being a
[TS]
02:29:19
◼
►
steelworker yeah I wonder I don't know I think I wrote about with the I'm more
[TS]
02:29:27
◼
►
thing was that to me was a good example of a slippery slope by which I mean that
[TS]
02:29:33
◼
►
once with me a daring fireball and again I'm not saying applies to other sites
[TS]
02:29:39
◼
►
are larger size but it worked for me was that I never once put anything on doing
[TS]
02:29:43
◼
►
fireball that wasn't comfortable with the time that I tried running Google
[TS]
02:29:49
◼
►
Adsense like one Google Adsense first came out and talked about this before
[TS]
02:29:54
◼
►
but long story short the Adirondack good and they weren't paying much and I got
[TS]
02:29:58
◼
►
some control over the color of them but it wasn't enough and they were just tax
[TS]
02:30:03
◼
►
you know but it was and it was a time when during formal is making $0 and it
[TS]
02:30:10
◼
►
was really wanted it to make something greater than zero dollars so I could
[TS]
02:30:14
◼
►
spend more time on it and ideally you know again for years it was just a dream
[TS]
02:30:20
◼
►
that I could maybe just do it full time I really wanted it to work but I was so
[TS]
02:30:25
◼
►
uncomfortable with the fact that some of those Google Adsense ads had no control
[TS]
02:30:30
◼
►
over them
[TS]
02:30:31
◼
►
some of them were relevant most of them weren't I took him down after like a
[TS]
02:30:36
◼
►
month or two but that I never and never put anything and you know god bless
[TS]
02:30:41
◼
►
Google one thing Google is always known is that the web should be fast and the
[TS]
02:30:45
◼
►
AdSense ad never once seemed to slow down during fireball if they had I would
[TS]
02:30:49
◼
►
have taken them down
[TS]
02:30:50
◼
►
day one but I had the ability because there's nobody had the answer to you
[TS]
02:30:56
◼
►
know I could say I'm never gonna add anything that slows during firewall down
[TS]
02:30:59
◼
►
and I'm never going to add something that I'm not proud of something to
[TS]
02:31:05
◼
►
fireball that has a hundred HTTP requests etc etc so I never broke the
[TS]
02:31:10
◼
►
line and now you know fortunate enough that I found other ways to make money
[TS]
02:31:16
◼
►
and I have a terrific business right now but in the interim I absolutely left
[TS]
02:31:22
◼
►
money on the table and there were years in the 2007 2008 2009 era where I had
[TS]
02:31:28
◼
►
you know and I listen to some of the pictures from ad networks you know they
[TS]
02:31:34
◼
►
were released and who knows if they will ever but the numbers they were telling
[TS]
02:31:38
◼
►
me that they can give me per month were way more than what I was making i mean
[TS]
02:31:42
◼
►
you know but you know maybe not by a factor of 10 but by a factor of a very
[TS]
02:31:46
◼
►
nice and enter it it was way more money than I was making per month during
[TS]
02:31:51
◼
►
fireball at a time when it really would have been meaningful to me my family but
[TS]
02:31:56
◼
►
I turned it all down because I absolutely wasn't comfortable with at
[TS]
02:32:01
◼
►
how many people have you know had a site where you're not just and you know one
[TS]
02:32:05
◼
►
person who am I gonna call myself an artist but maybe it comes out within our
[TS]
02:32:10
◼
►
artistic integrity angle but if you're at a site where there's no corporate
[TS]
02:32:15
◼
►
structure above you in and you're you know supposed to justify stuff with you
[TS]
02:32:20
◼
►
know profit loss and stuff like that how many people are gonna go how many
[TS]
02:32:23
◼
►
publications could go years turning down stuff and building something different
[TS]
02:32:29
◼
►
instead
[TS]
02:32:29
◼
►
oh i I can't tell you how many times I've in the slippery slope is true I can
[TS]
02:32:33
◼
►
tell you many times you you wrote you know a bunch of things about like tent
[TS]
02:32:36
◼
►
that thing that yeah I still does where it adds you know you copy the name
[TS]
02:32:43
◼
►
Jason's now to get the spelling of your name right now it's hard to spell it it
[TS]
02:32:48
◼
►
adds all this crap on your clit and there were those ads that or they called
[TS]
02:32:53
◼
►
that were there were you still see them where they take likes raises in stories
[TS]
02:32:58
◼
►
and editorials and hyperlinks them to advertising it and usually badly that's
[TS]
02:33:04
◼
►
where you say it was like this in the early days of Google to you'd say
[TS]
02:33:07
◼
►
something like you know the drill and all the ads are for power drills wrong
[TS]
02:33:13
◼
►
right and yes if you're a close reader you could see that those links or styled
[TS]
02:33:17
◼
►
differently maybe they were underlining green instead of them exactly and it but
[TS]
02:33:21
◼
►
you have to be a close reader you mean it's like everytime I see them I think
[TS]
02:33:25
◼
►
there is no way my mom would know the difference between this link and the
[TS]
02:33:28
◼
►
link that the writer of the article put in which they really wanted the reader
[TS]
02:33:31
◼
►
to know hey if you want to know more about this so click this link we would
[TS]
02:33:36
◼
►
we would have died I can't tell you how many times in this one of the things
[TS]
02:33:39
◼
►
that were on me and my job as I can tell you how many times I had a meeting with
[TS]
02:33:42
◼
►
a new salesperson or a new executive who would say you know hey have you heard
[TS]
02:33:48
◼
►
about these new things that do this and it would be the same old thing will be
[TS]
02:33:51
◼
►
stuff like that these contextual ads and hyperlinks and you know it would end up
[TS]
02:33:55
◼
►
being yet another argument where I would have to say that senatorial content and
[TS]
02:34:00
◼
►
we choose what we link to and by overriding links with other links to
[TS]
02:34:04
◼
►
other places you're breaking you know you're laying edit or advertising on top
[TS]
02:34:08
◼
►
of editorial and it's it's inappropriate and into bed user experience etcetera
[TS]
02:34:11
◼
►
etcetera I generally one those arguments at Macworld which I kinda can't believe
[TS]
02:34:16
◼
►
I even did but I i generally one those I think we never implemented those but you
[TS]
02:34:22
◼
►
know the argument was always the same which is well it's incremental revenue
[TS]
02:34:25
◼
►
and the best I could do is say look all the editors will tell you this is wrong
[TS]
02:34:30
◼
►
it will be terrible for the users and all the promising new was an extra
[TS]
02:34:34
◼
►
$40,000 is it worth it to you but a lot of organizations and IDG said YES on all
[TS]
02:34:39
◼
►
sorts of other things they just didn't
[TS]
02:34:41
◼
►
on that one particular one for whatever reason they'll just say yes because
[TS]
02:34:44
◼
►
they're like they're desperately trying to keep ahead of the float and so it's
[TS]
02:34:51
◼
►
like well this is another $20,000 and this is another $40,000 at one point
[TS]
02:34:54
◼
►
when I was put in charge of Macworld website the home page was almost
[TS]
02:34:57
◼
►
entirely known as Royal Bank literally like I think more than half the home
[TS]
02:35:02
◼
►
page was not a tutorial and it's because every time somebody came to them that
[TS]
02:35:06
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whoever was in charge of that time the president of the company I think
[TS]
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basically and said we've got a deal with you what if you link to this thing will
[TS]
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give you a cut they just said yes and you know it's hard to say no it is hard
[TS]
02:35:17
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to say no and it's hard to keep a vision and if you're somebody who is dealing
[TS]
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with the bottom line you know you're not running a charity you do want to make a
[TS]
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living and you want to bring in more money so that you or your company can
[TS]
02:35:27
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stand business at the same time somebody who is thinking of the big picture
[TS]
02:35:32
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realizes that you are breaking your product by adding this to it and that
[TS]
02:35:37
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eventually what you're left with is nothing and you're not going to get
[TS]
02:35:41
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revenue for it because your product is so terrible that nobody wants to see it
[TS]
02:35:44
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anymore and write one little incremental thing at a time
[TS]
02:35:48
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all of a sudden you see yourself in opposition to your readers
[TS]
02:35:51
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yeah and and linebacker I can't tell you how I mean one of the reasons morale was
[TS]
02:35:55
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so low was that our readers first of the people who made these decisions never
[TS]
02:35:59
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heard from the readers we had to hear from the readers we had to be the ones
[TS]
02:36:02
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who bore the brunt of it and tried to explain why this was going on the people
[TS]
02:36:06
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who actually made these decisions never had to hear from in fact the reason I
[TS]
02:36:09
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got the autoplay video turned off for that brief time that I got turned off is
[TS]
02:36:12
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that I passed my boss a sixty-page Google Doc of complaints from readers
[TS]
02:36:17
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about a play video
[TS]
02:36:20
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we just compiled it I just had the editor there since put any time you get
[TS]
02:36:23
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an email from somebody or a tweet or whatever put it in here and I handed it
[TS]
02:36:27
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to him I said these are complaints from readers about a play and then and
[TS]
02:36:31
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finally one program and he was like what do you want me to do and I said I want
[TS]
02:36:34
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you to shut it off like I write and then let us commence later he was replaced
[TS]
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with a guy who mediately turn it back on but that that you know if you're if
[TS]
02:36:42
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you're one of those editors that was you could tell that this was bad but the
[TS]
02:36:46
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people who are making these decisions never had to hear from people they never
[TS]
02:36:50
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really were thinking about that oftentimes you'd have like an editorial
[TS]
02:36:54
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and you have like the website building group and then you have like a money
[TS]
02:36:57
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group sales and deals group and what would end up happening is there's no the
[TS]
02:37:02
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what should happen is that group in the Middle the the website product group
[TS]
02:37:07
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should actually be concerned about the product they should they should be the
[TS]
02:37:10
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one that everybody else has to convince that this is a good idea but in some
[TS]
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editorial organizations on the web and especially the ones that came from print
[TS]
02:37:19
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but not just them that group ended up being seen as like a technical services
[TS]
02:37:24
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group rather than like the keepers of the product and as a result the other
[TS]
02:37:28
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two groups were just the Edit and sales would just run roughshod over them and
[TS]
02:37:32
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that is where the slippery slope comes from a lot of the time is that the
[TS]
02:37:36
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even there's nobody in terms of the product or the people in charge of the
[TS]
02:37:39
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product can't say no and they get they can't even say stop and think and so you
[TS]
02:37:45
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know a sales guy makes a deal that he that he's going to a commission on that
[TS]
02:37:48
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is going to junk up the site he doesn't care he's gonna make money and somebody
[TS]
02:37:53
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else's problem about a junking of the site and he'll never hear from a reader
[TS]
02:37:57
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that it was jumping up the site he just doesn't care and that's why the slippery
[TS]
02:38:01
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slope now that's a great great story well an interesting story the last
[TS]
02:38:11
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factor in all of this is this and and we've been going on long time but I've
[TS]
02:38:15
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been off for a while but it but it to wrap this up is the mobile vs desktop
[TS]
02:38:21
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web disparity in merrymakers lied to that but her slide on the amount of time
[TS]
02:38:29
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people spend on various medias TV print stuff like that versus the amount
[TS]
02:38:33
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percentage the percentage of their time they spend on them versus the percentage
[TS]
02:38:37
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of advertising that is devoted to them
[TS]
02:38:39
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it is shown ever since she's been doing it that new stuff is under represented
[TS]
02:38:45
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by ads early and then eventually catch it inevitably catches up it's almost
[TS]
02:38:49
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like Moneyball were eventually the advertisers realize that we can weaken
[TS]
02:38:53
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under pay for what it's worth
[TS]
02:38:56
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on this new thing and get more bang for our buck than the existing ones and the
[TS]
02:39:00
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graph shows that the amount of time people spend on TV
[TS]
02:39:03
◼
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corresponds closely to the amount of money spent on TV advertising amount of
[TS]
02:39:07
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time people spend with print respond pretty closely to how much time they
[TS]
02:39:10
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spend on it and in the early days of the web like you said five years ago earlier
[TS]
02:39:16
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like five years ago that wasn't true in it has her slide this year it's caught
[TS]
02:39:21
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up og many stevie is totally screwed by the way that's the other part of that is
[TS]
02:39:25
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like everybody's realize the TV is not worth it and so TV advertising is going
[TS]
02:39:30
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to go in the hole as a partner except for except for the again i think is
[TS]
02:39:34
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probably one of the upside down smiles we're like the big names sports law
[TS]
02:39:39
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still gonna lie then right and yeah NFL is gonna be fine
[TS]
02:39:44
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Oscars are gonna be fine you know episodes of 30 minutes it comes to be in
[TS]
02:39:53
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big trouble but the big thing she showed though is that there's a big disparity
[TS]
02:39:58
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with mobile and desktop and mobile is consuming I think about as much time as
[TS]
02:40:04
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the desktop but its way under represented it she instead I think her
[TS]
02:40:09
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number was some thirty-five or forty billion dollars a hole between how much
[TS]
02:40:14
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money should be being spent
[TS]
02:40:15
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if you say that all time should be represented by advertising
[TS]
02:40:20
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and like you said even 25 years ago the desktop web was there a video to those
[TS]
02:40:25
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into that where people are watching video and and the percentage of video
[TS]
02:40:28
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advertising is nothing compared to the bar is not where the advertising is in
[TS]
02:40:33
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mobile and video yeah absolutely not and that's really going to come with kids
[TS]
02:40:38
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because I mean it's it we both we both have genital 10 is 11 just turn 11 you a
[TS]
02:40:44
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little bit old and Julian
[TS]
02:40:46
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so we have ten eleven year old kids and my daughters 13 and you know they they
[TS]
02:40:50
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don't watch TV they watch they watch online did you watch YouTube mostly and
[TS]
02:40:54
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it's mostly Minecraft videos on Mon entirely but you know YouTube and
[TS]
02:40:57
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Netflix and he's he's it it's fascinating to watch him he's he loves
[TS]
02:41:03
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him he finds a new show he likes and I don't know how we find him he will keep
[TS]
02:41:07
◼
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its word about my son's done at my daughter and her friends will do that to
[TS]
02:41:11
◼
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where there's just find something in the bench watching they just go nuts with it
[TS]
02:41:16
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so you know the next generation is bringing this on to and so that the
[TS]
02:41:20
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money is going to try to find a way to reach them
[TS]
02:41:23
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yeah definitely it it'll catch up eventually there's no doubt about it
[TS]
02:41:28
◼
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somebody's going to be smart
[TS]
02:41:30
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the problem is that mobile right now you know it's it's hard to advertise on
[TS]
02:41:33
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mobile read the screens are small mobile advertising we've seen has been lousy
[TS]
02:41:37
◼
►
that's exactly where I want to go with this though and why the content blockers
[TS]
02:41:42
◼
►
coming to iOS Pacific is that if his obnoxious as advertising is on desktop
[TS]
02:41:47
◼
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web and how it you know and let's face it the the line between desktop and
[TS]
02:41:52
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is sort of arbitrary because most people are using laptops as their quote desktop
[TS]
02:41:58
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now and we have a lot of the same issues where you were maybe your internet
[TS]
02:42:02
◼
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connection is not a great wifi connection right maybe you're in a hotel
[TS]
02:42:06
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and you've got a wifi connection that's lower than your phone or maybe somebody
[TS]
02:42:14
◼
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who's just been on vacation
[TS]
02:42:16
◼
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exactly where maybe maybe you're on the train between New York and Philly and
[TS]
02:42:21
◼
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you're tethered to cellular device and you go through sections of New Jersey
[TS]
02:42:26
◼
►
where cellular coverage is crap I mean code in the city is you know you go
[TS]
02:42:31
◼
►
places there's no buildings block the Verizon cell tower 42 blocks we've got
[TS]
02:42:37
◼
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crap connection everybody knows this is true well those are the cases we're
[TS]
02:42:42
◼
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waiting for stuff and having had that you know run a script for a minute
[TS]
02:42:49
◼
►
whether it's feels slower not if it is run for a minute but it's stressing the
[TS]
02:42:54
◼
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antenna on your phone this is how your battery can go down so quickly depending
[TS]
02:42:58
◼
►
on your cell coverage that just doesn't fly hopeful and the idea of having adds
[TS]
02:43:05
◼
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that block the content when you've got you know you've already got so little
[TS]
02:43:09
◼
►
space on the device already and have a permanent peace of chrome covering part
[TS]
02:43:14
◼
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of it and that isn't even site navigation it's an ad drives you crazy
[TS]
02:43:17
◼
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and of course people go block it that way at all of it is way worse everything
[TS]
02:43:22
◼
►
that's bad about desktop advertising is way worse on mobile advertising and and
[TS]
02:43:27
◼
►
everything that you can do that
[TS]
02:43:28
◼
►
good way of doing advertising on desktop works even better on mobile like that's
[TS]
02:43:33
◼
►
why I think that mobile in the long run should be even more valuable because I
[TS]
02:43:38
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sort of you know during fireball six colors
[TS]
02:43:42
◼
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loop insight hey thanks to my sponsor type thing takes up more of the screen
[TS]
02:43:46
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at a time and I think you have a user on mobile who's more focused on what
[TS]
02:43:52
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they're doing
[TS]
02:43:54
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should be at least as valuable if not more so if any longer anything makes me
[TS]
02:43:58
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optimistic we talk about the grouping
[TS]
02:44:00
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if it makes me optimistic it's that the fact is that that Mary Meeker chart that
[TS]
02:44:06
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►
that number of eyes on mobile web or on a video but we don't love i dont have
[TS]
02:44:13
◼
►
advertising a lot of people really hate it a lot of people are just allergic to
[TS]
02:44:16
◼
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it but when I talk about the money earlier I mean the money once to reach
[TS]
02:44:21
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them like coca-cola and you know the big advertisers of the world that the movie
[TS]
02:44:26
◼
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studios who want to get people out on Thursday nights and Friday nights they
[TS]
02:44:32
◼
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want to reach people they named their money to spend their the way that the
[TS]
02:44:37
◼
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economy works that bar that bar graphs of like huge bar chart for the the bar
[TS]
02:44:44
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►
of people who are using it and teeny tiny 14 how much money is being spent
[TS]
02:44:49
◼
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it's like us moses it's going to grow that money is going to follow the people
[TS]
02:44:54
◼
►
so if I'm optimistic when i think is somebody's gonna figure this out somehow
[TS]
02:44:59
◼
►
because there's money who once there's money ready to be spent as long as there
[TS]
02:45:04
◼
►
are people who is somebody can figure out how to get people to receive it and
[TS]
02:45:09
◼
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I don't know what that is maybe it is native I used to fight so hard against
[TS]
02:45:12
◼
►
native advertising on that world where they would try to like fake I mean they
[TS]
02:45:17
◼
►
would try to fake stories they try to make things look like they were they
[TS]
02:45:20
◼
►
were stories but they weren't but you know what during fireball those in 16
[TS]
02:45:23
◼
►
colors does i mean that's native advertising might do a post a week from
[TS]
02:45:26
◼
►
sponsor and it says this is a sponsor but I give them space they give me money
[TS]
02:45:31
◼
►
and I give them space you they give you money you give them space and I thank
[TS]
02:45:35
◼
►
them and that's it's nice maybe that's the way forward maybe I mean I don't
[TS]
02:45:39
◼
►
think coca-cola wants to set up or Verizon Verizon tried this like set up
[TS]
02:45:43
◼
►
their own website set up their own app with content and then like have their
[TS]
02:45:48
◼
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their ads being insidiously placed in it I think that's less likely to work and
[TS]
02:45:53
◼
►
that's the that's the great thing that
[TS]
02:45:54
◼
►
independent media company can do is say we're gonna make good content until the
[TS]
02:45:58
◼
►
onions and have a place for you to give us your money so that you can get your
[TS]
02:46:02
◼
►
stuff in front of them to that's why the media has worked mass media has worked
[TS]
02:46:06
◼
►
so successfully for so long and everything may need to be broken before
[TS]
02:46:12
◼
►
we get there but the recipe hasn't changed they're still marketers who have
[TS]
02:46:16
◼
►
a lot of money you really want to market their product the people who are
[TS]
02:46:20
◼
►
spending time using media and there are huge numbers of people including our
[TS]
02:46:25
◼
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kids using media and there's gonna be somebody in the middle who put those two
[TS]
02:46:29
◼
►
things together and eventually the water will reach its own level yeah yeah
[TS]
02:46:33
◼
►
eventually those numbers will align day they have to in the fat days of of print
[TS]
02:46:41
◼
►
magazines and there's still some magazines that are doing well but in the
[TS]
02:46:44
◼
►
days when they were at their peak there is still a maximum number of ads you get
[TS]
02:46:47
◼
►
squeezed into an issue right right there wasn't an infinite number you know
[TS]
02:46:53
◼
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there's only so many had you can put in issue of the newspaper and there's only
[TS]
02:46:57
◼
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so much
[TS]
02:46:58
◼
►
editorial you can force a side you know on each page TV is a great example where
[TS]
02:47:04
◼
►
in theory they could sell as many minutes as they want as that but when it
[TS]
02:47:09
◼
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specially you know she talked about the pre PVR era where you couldn't skip ads
[TS]
02:47:16
◼
►
and you had to be watching live it
[TS]
02:47:20
◼
►
equalized pretty quickly it somewhere was 22 or 23 minutes an hour of content
[TS]
02:47:27
◼
►
and six or seven minutes of the original Star Trek most of the episodes on about
[TS]
02:47:33
◼
►
51 minutes and a modern TV dramas about 42 minutes ago time but you can see that
[TS]
02:47:38
◼
►
gives you a timeline of where in the last 45 years they've they've added
[TS]
02:47:43
◼
►
another 10 minutes per hour of commercial so somewhere between the
[TS]
02:47:47
◼
►
mid-sixties in 1980 81 they went from so what would that have been fifty 50 51
[TS]
02:47:53
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minutes 42
[TS]
02:47:58
◼
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and you know I don't think he could push it any further lets you know that the
[TS]
02:48:02
◼
►
limited by time I mean technically you could have 60 minutes of advertising in
[TS]
02:48:07
◼
►
an hour and nobody would watch it but but instead what they do is they say ok
[TS]
02:48:11
◼
►
we're gonna have straightforward commercials for 20 minutes we're gonna
[TS]
02:48:14
◼
►
content 40 mins but in the cunt like American Idol rate but in the content or
[TS]
02:48:18
◼
►
baseball game right sponsor segments like I don't know about the Yankees but
[TS]
02:48:22
◼
►
the giants like dole dole have a good defensive play in all say well that's
[TS]
02:48:26
◼
►
your Ford right choice right and everything is got and has nothing to do
[TS]
02:48:30
◼
►
with it really but it's like there are like 10 pieces of flair that they have
[TS]
02:48:33
◼
►
to get out
[TS]
02:48:34
◼
►
give out during a game and then the the broadcast booth sponsored and that's how
[TS]
02:48:38
◼
►
you increase the load beyond that I guess we call that native advertising
[TS]
02:48:41
◼
►
what we're doing which is until I think it's not bad
[TS]
02:48:46
◼
►
the classic era in the classic old computer magazines and stuff
[TS]
02:48:52
◼
►
the ads were good people like they did in her eyes at the ads they were good
[TS]
02:48:56
◼
►
they were information and it's funny in podcast I feel like but when when you do
[TS]
02:49:00
◼
►
a good podcast add it's the same things like its key can be entertaining can be
[TS]
02:49:05
◼
►
informational and the web kinda got it wrong and I think that's one of the
[TS]
02:49:10
◼
►
reasons we're in this kind of hole and then maybe there needs to be a crack up
[TS]
02:49:14
◼
►
before we find whatever that new solution is where people actually like
[TS]
02:49:17
◼
►
don't mind and maybe get them started with user hostile ads and went down from
[TS]
02:49:23
◼
►
yeah yeah it was the original sin of the web was punched the monkey it was so bad
[TS]
02:49:33
◼
►
when if you were a web developer enough to know that it was just in Jason's cell
[TS]
02:49:43
◼
►
thank you so much for your time and your insight I think this is absolutely great
[TS]
02:49:48
◼
►
people we've already mentioned it several times but your new site is six
[TS]
02:49:53
◼
►
colors . I'm pay the money man I die I want to the domain you could spell ended
[TS]
02:50:02
◼
►
in dot com I forgot I I knew there was a I know but I know that you can spell
[TS]
02:50:07
◼
►
colors with a bellicose with you and I even went to serbia
[TS]
02:50:11
◼
►
6 colo dot IRS whichever way they're comfortable spelling colors it will work
[TS]
02:50:17
◼
►
your podcasts which is a big part of it a big part of your independence I'm
[TS]
02:50:25
◼
►
guessing oh yeah let's just listen there's a comfortable and comfortable
[TS]
02:50:29
◼
►
being comfortable dot com and thats great show
[TS]
02:50:35
◼
►
weekly still you call it a weekly pop culture show I mean it's really more
[TS]
02:50:38
◼
►
like a network and there's the main show and then there's a whole bunch of other
[TS]
02:50:42
◼
►
shows on the network
[TS]
02:50:43
◼
►
yeah i know im just chillin and I'm reading from you but then there's
[TS]
02:50:47
◼
►
upgrade which is essentially the official six colors podcast inspired by
[TS]
02:50:53
◼
►
you yet that I didn't have a six colors piks upgrade is basically my weekly tech
[TS]
02:50:57
◼
►
thing let's talk show is free but you got my curly as as your co-host just
[TS]
02:51:04
◼
►
like an English guy in there and then switches are which is our me and AM more
[TS]
02:51:11
◼
►
into guess every week and a half an hour like us which is a way to provide an
[TS]
02:51:16
◼
►
alternative as I hear from people who are too long it's like well although it
[TS]
02:51:20
◼
►
sometimes we get complaints people think it's too short to make it longer talking
[TS]
02:51:23
◼
►
to their if you'd like a longer podcast every other just take a look at the
[TS]
02:51:30
◼
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leaderboard in an overcast yeah TV talk machine with your pal Tim Goodman from
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Hollywood Reporter that's that's why I know him and he's really great on
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podcasts and he was not going to do a podcast unless somebody like posted for
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him and I was like I could do that
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postcard Pakistani asleep and robot or not the most important podcast alive
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today where John Siracusa my debate with things are robots are not for about
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three minutes perhaps
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why I don't know if that's because you guys are you guys have you make in front
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of the computer all the time you guys can pop these things out like you know
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yeah yeah just just a little little little backstage material for the talk
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show listeners is Jon Jon like you know we talked for a while but lots of robots
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and then it becomes lots of episodes we don't talk once a week about 45 min I
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would be inefficient that's pretty smart
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all right thank you so much pleasure thank our sponsors for the week we gotta
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do that memory we had harry's we did get your shaving stuff you got your domain
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name you got your fracture you can print a picture of your freshly shaven face
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with Harry's and then you could put on a domain and host with her right and that
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get up to back place and then you back it up to Beckley so there's our sponsors
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of my thanks to all of them and hopefully won't be three weeks promise
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episode
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