The Talk Show

00:00:00 ◼   ► man wanted a crazy we are recording on Wednesday the 16th show up I'll be out [TS]

00:00:06 ◼   ► tomorrow when even have until Friday so far today watch OS 2.0 has been [TS]

00:00:14 ◼   ► postponed indefinitely [TS]

00:00:16 ◼   ► my guesses for a few days due to some sort of last minute bug that has popped [TS]

00:00:23 ◼   ► up in which Apple is not describing it doesn't sound like a user facing but [TS]

00:00:27 ◼   ► those sounds more like a developer facing but do you think so yeah and if [TS]

00:00:32 ◼   ► you're on the GMR if you're on the better you don't have any reason to be [TS]

00:00:35 ◼   ► concerned about anything but if you remember last year I think there are [TS]

00:00:39 ◼   ► problems with the extension signing and then with the health care taps and it [TS]

00:00:42 ◼   ► took them a week or so to figure those I was I was wondering if maybe it was some [TS]

00:00:45 ◼   ► kind of bug that affects the upgrade process maybe I mean the debate upgrade [TS]

00:00:50 ◼   ► worked fine and adjust it seemed more like a knot front facing issue their [TS]

00:00:55 ◼   ► front facing issue I don't know they're hard to say but you know I I think [TS]

00:01:03 ◼   ► anybody wants to complain and bugs happened i mean it's a hell of a lot [TS]

00:01:08 ◼   ► better for Apple to find a bug before it ships and obviously it's a long Barisan [TS]

00:01:12 ◼   ► for them to renounce the dayton and have to make it but compare and contrast with [TS]

00:01:18 ◼   ► the well as 99.0% one less 8.0 1199 is this year down my mind a member 8.0 [TS]

00:01:31 ◼   ► point one last year came out and didn't bring everybody's phone but for some [TS]

00:01:36 ◼   ► subset of users who are downloading it over the air it [TS]

00:01:40 ◼   ► temporarily bricked chill touch idea killed LTE so fewer deaths each are you [TS]

00:01:45 ◼   ► noticed no problems whatsoever but I hear anyone else she doesn't get LTE I [TS]

00:01:51 ◼   ► don't think she uses her phone is a phone i think is a phone call part right [TS]

00:01:56 ◼   ► butterfingers register what has happened today so I S nine is rolling out as we [TS]

00:02:05 ◼   ► speak [TS]

00:02:06 ◼   ► yes and one interesting thing you mentioned before the show started it had [TS]

00:02:10 ◼   ► does have a different build number than the G em that Apple distributed was [TS]

00:02:15 ◼   ► there last week [TS]

00:02:16 ◼   ► yeah the GMs forty and the their release version is 44 so obviously had something [TS]

00:02:22 ◼   ► and something minor at least in their changed so far so good on that from what [TS]

00:02:26 ◼   ► I've seen yeah absolutely and if you do have the gym you'll get a software [TS]

00:02:29 ◼   ► updates very small 200 megabytes or content partners are rolling out which i [TS]

00:02:38 ◼   ► think is going to be a major its inner it's interesting to see how this is [TS]

00:02:45 ◼   ► going to be because this is the sort of thing that is going to change a lot for [TS]

00:02:52 ◼   ► people like me and you maybe I don't know and it's also the only sort of app [TS]

00:02:56 ◼   ► that you can really look for this I mean last year there was also a share [TS]

00:02:59 ◼   ► extensions and accidents and widgets and the only really big new kind of app you [TS]

00:03:03 ◼   ► can get this year's content blockers get featured more than anything else right [TS]

00:03:07 ◼   ► in terms of and it's funny to it and you know I'll get to it because you've [TS]

00:03:12 ◼   ► written a massive massive review but it does it it's one of those things that [TS]

00:03:16 ◼   ► makes it hard to [TS]

00:03:19 ◼   ► judge these OS releases by based on even if you just assume that GM's good you [TS]

00:03:25 ◼   ► know is real it's hard to judge the OS as a whole [TS]

00:03:29 ◼   ► until after it ships and you have some time to use it with the real world stuff [TS]

00:03:34 ◼   ► that that ships another [TS]

00:03:36 ◼   ► nobody's gonna really form a serious opinion of Iowa's nine until after the [TS]

00:03:43 ◼   ► content bloggers have come out and people have picked the one day one if [TS]

00:03:46 ◼   ► any and see how that affects their their use [TS]

00:03:49 ◼   ► there was ways to beta test them before I N but you know maybe you didn't get [TS]

00:03:54 ◼   ► the beta test all of them you know and you might ask us about the watch to like [TS]

00:03:57 ◼   ► just testing complications and how much that would actually change your workflow [TS]

00:04:00 ◼   ► is going to be very different [TS]

00:04:01 ◼   ► yeah I thought the same thing and I don't have any beta apps I know that was [TS]

00:04:06 ◼   ► possible with the watch so I have been playing with watch OS 2.0 for a few [TS]

00:04:12 ◼   ► weeks now but I haven't written anything about it because they don't I don't see [TS]

00:04:17 ◼   ► how I can judge it until after complications come out and really [TS]

00:04:22 ◼   ► frankly even just [TS]

00:04:24 ◼   ► native apps in general on the watch and see if it solves some of the you know [TS]

00:04:30 ◼   ► just so slow to large problems that we've seen with the white kit 1.0 yet [TS]

00:04:36 ◼   ► whether it's like slow Absa whether the watch isn't the same kind of a platform [TS]

00:04:39 ◼   ► that maybe the phone of the tablet where it's just impossible for me at least 22 [TS]

00:04:44 ◼   ► to make a judgment of it until I you know after this shakes out with live [TS]

00:04:49 ◼   ► with it for a while calling what I write reviews kind of half alike as most of [TS]

00:04:53 ◼   ► them are just trying to explain how things work and how you can juggle the [TS]

00:04:55 ◼   ► different options [TS]

00:04:56 ◼   ► yeah I thought of that too is a linked to your review a time or your iOS 9 [TS]

00:05:01 ◼   ► review and it's just what it says I was nine review and at this point year 9 [TS]

00:05:06 ◼   ► versions into writing these things you might as well not change it now but [TS]

00:05:13 ◼   ► review is it sells it short in some ways and it's misleading and others because [TS]

00:05:17 ◼   ► it's not really review sort of is like is this good as this bad and there's [TS]

00:05:21 ◼   ► obviously some of that but it's really more just like I don't know like [TS]

00:05:27 ◼   ► everything you would want to know about it about the technology [TS]

00:05:32 ◼   ► yea well but you do more than just a technology that you you you absolutely [TS]

00:05:38 ◼   ► right about it from the perspective of the experience I get one thing to just [TS]

00:05:44 ◼   ► say here now you can do this and that but yours is more like I've been banging [TS]

00:05:50 ◼   ► on this thing for months living with it and here's you know here's what it's [TS]

00:05:56 ◼   ► like here's here is not just a list of what's new in the note app for example [TS]

00:06:00 ◼   ► here's you know what this enables you to do with the D&O it turns it into a [TS]

00:06:04 ◼   ► totally different app yeah absolutely just to name one example so when did you [TS]

00:06:08 ◼   ► start using I was nine full-time why you may find me the day of the event can [TS]

00:06:17 ◼   ► show you put it on my phone already so that was that was WDC yes and I put it [TS]

00:06:23 ◼   ► on my carry-on immediately you know I had no data signal and it's working well [TS]

00:06:28 ◼   ► I think this year was actually a pretty good one for that I mean if anybody it's [TS]

00:06:33 ◼   ► funny if anybody would have reason to to install it right on day one and start [TS]

00:06:39 ◼   ► living with someone like you or federico somebody who's planning on writing one [TS]

00:06:45 ◼   ► of these comprehensive and I mean it sincerely i mean book-length reviews of [TS]

00:06:50 ◼   ► it and you know the rough timeline and again you know this year we can do no [TS]

00:06:56 ◼   ► talk about the fact that a person having October event but that the October event [TS]

00:07:01 ◼   ► was always the one if there's only going to be one event that's the one that was [TS]

00:07:04 ◼   ► going to be dropped because September is just sort of set in stone for the phones [TS]

00:07:09 ◼   ► I mean again you never know something unforeseen could happen it would delay [TS]

00:07:12 ◼   ► it but you know we had to do was a pretty good bet that I was nine was [TS]

00:07:17 ◼   ► gonna ship sometime in the first two weeks of September yeah absolutely and [TS]

00:07:22 ◼   ► then going back to the iPod days as the holiday event for Apple they set up [TS]

00:07:26 ◼   ► everything that they expect everyone's gonna buy for the holidays [TS]

00:07:28 ◼   ► yea yea even back to when they call it the music events you know and it would [TS]

00:07:32 ◼   ► just be you know before the iPhone it was this is when new iPod came [TS]

00:07:36 ◼   ► out you know sometimes it be like weird sometimes there be like I work or [TS]

00:07:42 ◼   ► something like that and the occasional I think they had the first unibody Mac [TS]

00:07:46 ◼   ► event in October but those are always did they weren't regular for a while we [TS]

00:07:49 ◼   ► had something to talk about [TS]

00:07:51 ◼   ► so anyway somebody like you want to write down how many words was your [TS]

00:07:54 ◼   ► review [TS]

00:07:54 ◼   ► 22,000 so there you go i mean that's you know again that's that might be short [TS]

00:07:59 ◼   ► for a book but if you printed it out it's it's a lot more books than it is [TS]

00:08:04 ◼   ► article lengths I did take stuff I took out stuff that I thought was only [TS]

00:08:07 ◼   ► developer appropriate or is getting too far into the nitty-gritty so I did cut a [TS]

00:08:10 ◼   ► lot as well as I wanted to keep it small buckland I mean like a typical I mean [TS]

00:08:17 ◼   ► it's hard to say what's difficult these days [TS]

00:08:19 ◼   ► get cut but something like a 4000 word article if you're doing a freelance [TS]

00:08:24 ◼   ► writer that's like a feature article in a magazine for life and I think you know [TS]

00:08:28 ◼   ► books obviously range in thickness greatly but I think 10 in the measuring [TS]

00:08:32 ◼   ► in the tens of thousands its book length or booklet like that rather than article [TS]

00:08:36 ◼   ► and I was a disaster I S nine is deceptive and he did our calls Notes [TS]

00:08:41 ◼   ► version like this is the importance of anything I think that hit for six [TS]

00:08:44 ◼   ► thousand words just doing that the rough take pretty amazing I think in in broad [TS]

00:08:52 ◼   ► terms you know I think everybody you know keeps trying to set the stage that [TS]

00:08:57 ◼   ► everybody is writing about is trying to set the stage just the basic expectation [TS]

00:09:02 ◼   ► for somebody who hasn't really been paying attention all summer which is [TS]

00:09:05 ◼   ► actually you know not a bad way to go if you're a layperson sure take a look [TS]

00:09:09 ◼   ► take a listen at WTC think about what interests you to now for the summer and [TS]

00:09:13 ◼   ► wait to see what actually ships because sometimes drops and stuff like that but [TS]

00:09:18 ◼   ► everybody trying to give people the lay of the land to basic Justice ok this is [TS]

00:09:21 ◼   ► not like a radical upgrade like I was seven [TS]

00:09:24 ◼   ► this is the year over year thing which is fair enough and I don't disagree with [TS]

00:09:27 ◼   ► that but I don't think we're ever gonna see an Iowa 7 update again for iOS I [TS]

00:09:35 ◼   ► think I was seven was where they reset to a foundation to build on for years I [TS]

00:09:43 ◼   ► mean decades to come [TS]

00:09:45 ◼   ► I think yeah I know I agree I mean if you look back in hindsight maybe some of [TS]

00:09:49 ◼   ► it was [TS]

00:09:49 ◼   ► it is maybe some of it was planned but you couldn't get to iOS nine without iOS [TS]

00:09:53 ◼   ► 7 and Iowa State League you needed you needed the kind of an interface that [TS]

00:09:56 ◼   ► could go through the science class changes I could go from being a regular [TS]

00:10:00 ◼   ► to the smaller size classes and you needed so much of iOS nine is built on [TS]

00:10:07 ◼   ► extensibility and remember we talked about last year about how how [TS]

00:10:10 ◼   ► transformative extensibility could be that I was literally uncoupling features [TS]

00:10:14 ◼   ► from apps it was it was setting them free from the binary and they're doing [TS]

00:10:18 ◼   ► everything from content blockers to Safari ViewController to the gameplay [TS]

00:10:21 ◼   ► recording is off to a lot of the price of is all being done through [TS]

00:10:24 ◼   ► extensibility and all this other stuff is being done through continuity because [TS]

00:10:28 ◼   ► they're indexing our activities they can take us back to it they can use it as a [TS]

00:10:31 ◼   ► reminder it's all coming together really well and I S nine yeah I think so but a [TS]

00:10:36 ◼   ► lot of that really comes back to resetting just just resetting the table [TS]

00:10:45 ◼   ► for iOS 7 and saying this that's get back to somewhere where we can build on [TS]

00:10:49 ◼   ► the new where they needed to go and some of that is just purely engineering and [TS]

00:10:53 ◼   ► it didn't require necessarily a visual refresh you know like size classes and [TS]

00:10:58 ◼   ► extensibility obviously they could have done extensibility with the old luck [TS]

00:11:02 ◼   ► mean that nothing but I think it was worth it for them and I think this is [TS]

00:11:07 ◼   ► the way they thought about it was worth it to do all this [TS]

00:11:10 ◼   ► resetting at once and then build from there [TS]

00:11:14 ◼   ► yeah I agree I just can't even imagine green felt or wood paneling changing [TS]

00:11:19 ◼   ► from compact or exercise class on an iPad with a few yeah I mean and now look [TS]

00:11:24 ◼   ► at Mac OS 10 I think Mac OS 10 is good comparison and it has had there have [TS]

00:11:29 ◼   ► been a few times over the years where there's been a more significant visual [TS]

00:11:32 ◼   ► refresh than others [TS]

00:11:35 ◼   ► last year would be for example with somebody going to eat a more it's again [TS]

00:11:41 ◼   ► not really I S seven look alike but more like looks like looks like a sibling 22 [TS]

00:11:46 ◼   ► I was seven and a few years before that there was the one where they got rid of [TS]

00:11:52 ◼   ► all them at all [TS]

00:11:54 ◼   ► and having two different window types you know the optimal windows in the [TS]

00:11:58 ◼   ► brush metal windows but those weren't radical right I i dont I think you're [TS]

00:12:06 ◼   ► seventy maybe was arguably but none of the previous ones really were were [TS]

00:12:10 ◼   ► radical in terms of having that sort of controversy that Iowa 7 really you know [TS]

00:12:16 ◼   ► almost the upheaval and how this works altogether different sort of reaction [TS]

00:12:20 ◼   ► and I think I was seven I think that this look I think it will evolve over [TS]

00:12:24 ◼   ► time everything gets stale and fashions change and obviously even just the [TS]

00:12:28 ◼   ► system this year changed so it'll evolve and there might be some here coming [TS]

00:12:32 ◼   ► where there's a more significant change then then in recent times but I really [TS]

00:12:38 ◼   ► think that part of the plan with the Iowa 7 look and going to a much more [TS]

00:12:43 ◼   ► simpler and unadorned overall look was to get get to something that's a little [TS]

00:12:50 ◼   ► bit less about trendiness and and a little bit more towards a design that [TS]

00:12:57 ◼   ► timeless specifically so that they don't have to do things like that again and [TS]

00:13:03 ◼   ► that they can just keep iterating like this year I agree completely like a look [TS]

00:13:07 ◼   ► at almost an architectural terms and as just got great bones now and they can [TS]

00:13:10 ◼   ► build out some differences like they can put in San Francisco it refreshes [TS]

00:13:14 ◼   ► everything or if they decide not to wait for quantum dot panels and they go with [TS]

00:13:17 ◼   ► OLED panels and they need a night theme because that's better I know that they [TS]

00:13:20 ◼   ► can add all that in but the structure the physics the playfulness of iOS [TS]

00:13:25 ◼   ► they've built now I think that's a really long lasting platform yeah I [TS]

00:13:29 ◼   ► think it was definitely the intention and I think part of it is just the [TS]

00:13:32 ◼   ► simple fact that even with their vast resources now that a lot of the teams [TS]

00:13:38 ◼   ► that Apple are still relatively small Johnny Ives group is relatively small [TS]

00:13:42 ◼   ► and it's always going to be relatively small and not having to worry about [TS]

00:13:49 ◼   ► finding specific a lot of time every year updating the look of iOS and Mac OS [TS]

00:13:56 ◼   ► 10 and watch OS just to keep them looking fresh trying to stick to [TS]

00:14:01 ◼   ► something that too little bit more time less [TS]

00:14:04 ◼   ► even if it even if it decreases the sort of trendiness like wow that looks good [TS]

00:14:10 ◼   ► again this year this is new you know like you do lose something marketing [TS]

00:14:14 ◼   ► wise if there's not like wow that looks new every year but it saves them the [TS]

00:14:18 ◼   ► time of having to just keep reinventing the stuff they're already they've [TS]

00:14:22 ◼   ► already done and let them spend time on expanding like last year they could [TS]

00:14:27 ◼   ► expand its been a lot of time and watch this year they could spend a lot of time [TS]

00:14:30 ◼   ► on Apple TV yet know absolutely and the interesting thing is that that was a [TS]

00:14:35 ◼   ► painful moment that's a huge amount of willpower and huge amount of effort and [TS]

00:14:39 ◼   ► they turned that around unless they even a year and then they did another massive [TS]

00:14:43 ◼   ► change with iOS eight and built at all he the new frameworks but now that's [TS]

00:14:48 ◼   ► done and they can do things that are super interesting and I think you need [TS]

00:14:53 ◼   ► those moments those moments of this is what we thought the platform is going to [TS]

00:14:56 ◼   ► be and six years seven years later this is what we understand that is now and if [TS]

00:14:59 ◼   ► we want to go ten years forward we need to build that out now it's only going to [TS]

00:15:03 ◼   ► get harder as we move on and they can do a gold phone or a rose gold phone in [TS]

00:15:07 ◼   ► that will appeal to people just want a new color but the software inside it [TS]

00:15:11 ◼   ► you yes you know maybe though the wallpaper will match the rose gold in [TS]

00:15:15 ◼   ► the gold or the new sport bands whatever but the software itself will scale [TS]

00:15:19 ◼   ► through all of that [TS]

00:15:20 ◼   ► yeah I mean I know that this is always a problematic analogy but if you just [TS]

00:15:25 ◼   ► compared to a pain of code on a building I think for the first few years of iOS [TS]

00:15:31 ◼   ► Apple was sort of not necessarily picking it wasn't like radically [TS]

00:15:34 ◼   ► changing every year but they were going back and having to repaint a lot of the [TS]

00:15:38 ◼   ► building every year and I think with the highest 7 look is is like a [TS]

00:15:42 ◼   ► longer-lasting coat of paint and then they can just go back and update some of [TS]

00:15:47 ◼   ► the trim you know and so ok now it not Helvetica Neue its san Francisco is the [TS]

00:15:53 ◼   ► system but the whole thing didn't have to get repaint it it feels almost like [TS]

00:15:57 ◼   ► they switched from doing iOS as a bitmap need a vector yeah yeah sort of I think [TS]

00:16:04 ◼   ► that's a very good way of putting it and I think that fitting in with the size [TS]

00:16:07 ◼   ► classes as part of that too [TS]

00:16:09 ◼   ► that pixel perfect stuff [TS]

00:16:12 ◼   ► I was you know and I i really do hope over the III a fan of this design was [TS]

00:16:17 ◼   ► the right thing I know there's still people who still complain about it but I [TS]

00:16:22 ◼   ► doesn't mean that I'm suddenly dropped in think that the old iowa's look was [TS]

00:16:26 ◼   ► bad I mean I there certain aspects of it that a mess but it just I don't think it [TS]

00:16:33 ◼   ► gave them the flexibility that they need and we can subjectively like or dislike [TS]

00:16:37 ◼   ► individual elements of the latest iOS iOS 6 45 but objectively there were huge [TS]

00:16:42 ◼   ► gains that were made by going this direction [TS]

00:16:44 ◼   ► yeah let's take a brief break and when we come back let's talk about the event [TS]

00:16:50 ◼   ► last week I spent too much time on it but then we'll go onto I was and I but [TS]

00:16:55 ◼   ► if you take a break and thank our first sponsor this week and it is our good [TS]

00:17:00 ◼   ► friends at Harbor you guys know however though the best place to buy and manage [TS]

00:17:06 ◼   ► domain names when you have a great idea you want to secure agreed to mean for it [TS]

00:17:11 ◼   ► on something catchy and memorable to represent your project you wanted to [TS]

00:17:17 ◼   ► maintain that looks good like a lot of times you think you have it you know the [TS]

00:17:20 ◼   ► word you want and you find another top too mean to put it to put next to it but [TS]

00:17:25 ◼   ► when you look at it sometime certain letters don't look right next to each [TS]

00:17:28 ◼   ► other or if you make it all lowercase certain words combined together and just [TS]

00:17:34 ◼   ► don't look great together because it looks like it might be a different word [TS]

00:17:37 ◼   ► or something like that it's hard to get a good to me to play around with it [TS]

00:17:39 ◼   ► however makes that easy they've got great tools to find new domains when you [TS]

00:17:47 ◼   ► find one that you want and it's taken maybe it's the dot-com it's a very good [TS]

00:17:52 ◼   ► chance it's taken me help you find another top level domain with the same [TS]

00:17:56 ◼   ► route we're all of that in less than five minutes even if you haven't ever [TS]

00:18:01 ◼   ► even opened her account with five minutes you can find the domain register [TS]

00:18:06 ◼   ► it get it up and running and all you have to do a search for a few keywords [TS]

00:18:09 ◼   ► to get it going and they'll show you all of the result against all the extensions [TS]

00:18:15 ◼   ► out there [TS]

00:18:16 ◼   ► if you've ever registered a domain anywhere else you know that a lot of the [TS]

00:18:19 ◼   ► companies in the domain registration business make it purposefully unpleasant [TS]

00:18:23 ◼   ► it's a real scare me business there's there's it's a race to the bottom [TS]

00:18:28 ◼   ► pricing wise for the most part and therefore to make up for it they do a [TS]

00:18:32 ◼   ► lot of just like up sell stuff to take get the extra money out of you have [TS]

00:18:41 ◼   ► heard goes the other way they do have great prices they're not the lowest but [TS]

00:18:44 ◼   ► that shouldn't be less cuz they what they do they're they're competitive and [TS]

00:18:48 ◼   ► I think it's well worth the value but what they do is they just include all [TS]

00:18:52 ◼   ► the stuff that you don't have to upgrade for a great example is who is privacy so [TS]

00:18:58 ◼   ► that when people look up your domain name can they see your home address and [TS]

00:19:03 ◼   ► phone number [TS]

00:19:03 ◼   ► well everybody knows you don't want that if there was stuff but other other [TS]

00:19:08 ◼   ► registers make you pay for it that's ridiculous [TS]

00:19:10 ◼   ► obviously that should be included in your account however makes that so and [TS]

00:19:15 ◼   ► last but not least in fact last but most important her as the most amazing thing [TS]

00:19:20 ◼   ► in the entire business they call it free Valley transfer service so if you've [TS]

00:19:23 ◼   ► already got domain names at another registrar you want to move them to hover [TS]

00:19:26 ◼   ► which you should what you can do instead of doing all that busy work yourself is [TS]

00:19:33 ◼   ► just sign up for an account go to the valley transfer give them your [TS]

00:19:38 ◼   ► information to login to register the other places and their experts at [TS]

00:19:43 ◼   ► however will will handle everything to move them over to pay for it that's just [TS]

00:19:49 ◼   ► included with your lover account that's just that's that's how sure they are [TS]

00:19:52 ◼   ► that once you switch those demands however they are never gonna switch him [TS]

00:19:55 ◼   ► away you'll just be a long time customer and they just know they'll make the [TS]

00:19:58 ◼   ► money from you on the renewals as the years go by there that can that [TS]

00:20:02 ◼   ► confident in it I have a lot of friends with a lot of domains and a lot of them [TS]

00:20:06 ◼   ► use her and I've never heard one person who's ever switch from Harvard to [TS]

00:20:10 ◼   ► another domain that good [TS]

00:20:12 ◼   ► so here's the deal go to Harvard up com they have a code you'll get 10% off your [TS]

00:20:18 ◼   ► first purchase by using this code it just for this episode of the show and [TS]

00:20:22 ◼   ► they always pick these clever code here is crappy old [TS]

00:20:26 ◼   ► you'll save 10% off your first purchase it check out some I thanks to them [TS]

00:20:33 ◼   ► however dot com and use the code crappy old and anybody listening to the show [TS]

00:20:39 ◼   ► this week you've got it we've got a crappy old bone in her right so last [TS]

00:20:49 ◼   ► week's event you were there yes we we see each other I was wrong in advance I [TS]

00:20:57 ◼   ► thought you know I think they would do the same thing they usually do have the [TS]

00:21:02 ◼   ► two events one after another because it would be busy because you know otherwise [TS]

00:21:07 ◼   ► are not going to be able to talk about the Mac at all so I was wrong they only [TS]

00:21:13 ◼   ► have their only having one event this year I'm almost certain and talking to [TS]

00:21:17 ◼   ► friends behind the scenes that certainly is the plan if there is another public [TS]

00:21:21 ◼   ► event this year it would be something that the dressing some kind of surprised [TS]

00:21:25 ◼   ► but I was right it made for a very busy event and it left no time at all for the [TS]

00:21:32 ◼   ► Mac [TS]

00:21:34 ◼   ► time for the Mac OS 10 was it was a Easter egg in Craig's email box I caught [TS]

00:21:40 ◼   ► that it's funny because I take notes and there it's funny when I rewired see [TS]

00:21:43 ◼   ► event i i'd never wants catch everything there to dance especially when they go [TS]

00:21:48 ◼   ► fast like this so I always there's always something like I did happen to [TS]

00:21:52 ◼   ► catch that so what was it [TS]

00:21:53 ◼   ► Craig was up there he was just doing the email preview abilities the hint he can [TS]

00:22:01 ◼   ► pop for 3d touch and he did the preview on Phil Schiller Gmail and it had secret [TS]

00:22:06 ◼   ► release date for OS 10 El Capitan september thirtieth anybody find out and [TS]

00:22:11 ◼   ► I think it said the bottom note Apple confidential that was about it for the [TS]

00:22:17 ◼   ► american [TS]

00:22:18 ◼   ► in hindsight I guess it makes sense and especially if they don't have new Mac [TS]

00:22:26 ◼   ► hardware ready to go later this year although I think if they do and it's [TS]

00:22:30 ◼   ► just a 2001 GMAC and minor refreshes 22 MacBook Pros or something they can just [TS]

00:22:35 ◼   ► do those with a press release the MacBook shipped in March was announced [TS]

00:22:40 ◼   ► in March and Intel took so long to get Broadwell it and now they're just [TS]

00:22:44 ◼   ► beginning to roll out sky Lake that it's hard it's hard to see that they have a [TS]

00:22:47 ◼   ► chance to make the sort of MacBooks that they would want to show up on the stage [TS]

00:22:51 ◼   ► yeah and you know otherwise there's not much left for an event [TS]

00:22:55 ◼   ► forget would either a few other readers have you know send in there is [TS]

00:23:00 ◼   ► speculation I forget what somebody else it's just not possible there's no way [TS]

00:23:07 ◼   ► they can make an event that worth it would have been worth it to have a [TS]

00:23:12 ◼   ► separate event now if they had held the iPad's including the iPad bro I think [TS]

00:23:18 ◼   ► they could have done it is the NM where they could have done it gas although in [TS]

00:23:22 ◼   ► high you know maybe not I was thinking because the there's a new iPad Mini for [TS]

00:23:27 ◼   ► yes which is now technically equivalent to the iPad heir to a processor [TS]

00:23:33 ◼   ► different but that's about it that's interesting and that's a new machine [TS]

00:23:37 ◼   ► actually does kind of make for a hard demo though if a once you've shown off [TS]

00:23:41 ◼   ► all the features on the new OS on the iPad pro so maybe it doesn't make for a [TS]

00:23:47 ◼   ► good of it may be part of it you know part of it obviously I think talking to [TS]

00:23:51 ◼   ► people behind the scenes was that Apple really wanted to only have one event [TS]

00:23:55 ◼   ► because doing one event and putting all of the woods behind that arrow [TS]

00:23:59 ◼   ► is easier than doing two events even if one of them is sort of a smaller one [TS]

00:24:03 ◼   ► right there on Apple's campus but second maybe that wouldn't have been enough to [TS]

00:24:08 ◼   ► make you know maybe that would have left people you know people who go and travel [TS]

00:24:11 ◼   ► to get their thinking this was and the people who watch from home they're [TS]

00:24:16 ◼   ► they're watching na si porque I maximize the presence of 5 kayak the iPad Mini 3 [TS]

00:24:21 ◼   ► it's not as impressive as the iPad 3 iPad Mini $4 impressive as I better to [TS]

00:24:24 ◼   ► have the iPad Pro which is great but Apple's usually really good when they [TS]

00:24:28 ◼   ► have a two double barrel event you know yeah and I think it's just like last [TS]

00:24:34 ◼   ► year's right now iMac except mr and it's just like last year's iPad air too but [TS]

00:24:40 ◼   ► smaller [TS]

00:24:41 ◼   ► isn't really that's great if what you want is smaller but it's it doesn't make [TS]

00:24:45 ◼   ► for a demo I will miss Craig getting up on stage and saying OS 10 is available [TS]

00:24:49 ◼   ► today but other than that yeah yeah the only thing really they would have left [TS]

00:24:54 ◼   ► to demo is to rehash and I think that would be good but it just may not make [TS]

00:24:59 ◼   ► for a great event is to just go through here is the top 10 best features the [TS]

00:25:03 ◼   ► temple features in Yosemite this year at any time [TS]

00:25:09 ◼   ► yeah they kindest can cause they went long enough as is the kind of skipped [TS]

00:25:13 ◼   ► that rehash of you know what they call the tent poles and usually it's ten of [TS]

00:25:18 ◼   ► them you know but here's the top 10 things that we want you to know about [TS]

00:25:21 ◼   ► and people forget why I know people sometimes complain about $1 a ww2 I [TS]

00:25:30 ◼   ► think you know people who are really really cute into this I mean sometimes I [TS]

00:25:34 ◼   ► get that feeling too when I'm watching it but I totally understand why Apple [TS]

00:25:37 ◼   ► does it because that's how you tell you teach people things you have to repeat [TS]

00:25:41 ◼   ► its it both pedagogical axiom and marketing axiom you have to make your [TS]

00:25:47 ◼   ► point multiple times to get it through two more people you know when you watch [TS]

00:25:54 ◼   ► like Apple talks to us very often as being the greater community they just [TS]

00:25:59 ◼   ► don't have a lot of air time so when they have better time they want to do [TS]

00:26:01 ◼   ► that exactly years are gonna tell you we're telling it to you did you see what [TS]

00:26:04 ◼   ► we told ya [TS]

00:26:07 ◼   ► the event itself was if I had known if I had somehow gotten advance access inside [TS]

00:26:15 ◼   ► the facility and seen what they had built I would have been a whole lot less [TS]

00:26:20 ◼   ► likely to guess that they were gonna do two events this year like it's hard for [TS]

00:26:25 ◼   ► me to you know in my right up afterwards I don't think I had so much the cover [TS]

00:26:30 ◼   ► but it's it's really hard for me to express just how impressive the [TS]

00:26:34 ◼   ► build-out inside that the bill Graham Civic Center was yeah you'd never seen [TS]

00:26:40 ◼   ► the Civic Center without it you will like I had never seen it before I don't [TS]

00:26:43 ◼   ► know what it looked like so I went and looked at the other pictures afterwards [TS]

00:26:45 ◼   ► it and if you only ever seen it without what Apple did to it you may not [TS]

00:26:48 ◼   ► appreciate it but they transform that structure it's almost like a movie set [TS]

00:26:52 ◼   ► when you come into an empty warehouse and all of a sudden it's it's the force [TS]

00:26:55 ◼   ► awakens inside it [TS]

00:26:57 ◼   ► yeah it's a good way to put it that it it was like a movie set they built a [TS]

00:27:01 ◼   ► movie set for an Apple Keynote room like I was saying that they build a building [TS]

00:27:05 ◼   ► within the building and then maybe that's not right because it was all it [TS]

00:27:08 ◼   ► didn't have an outside structure of you see it was all insights on movie set it [TS]

00:27:14 ◼   ► may be a better way to put it because it was all meant to be seen from the inside [TS]

00:27:19 ◼   ► like movies and the outside who knows where possible to sort of see that that [TS]

00:27:24 ◼   ► from one direction I mean its it kept saying 7000 series but they had maybe [TS]

00:27:28 ◼   ► 1500 1700 available in there yet I think that was it because it's that they took [TS]

00:27:36 ◼   ► up a bunch of that what would be the floor space for like if you wanted to [TS]

00:27:40 ◼   ► hold a concert or something with Max and sell the most ticket you would just set [TS]

00:27:45 ◼   ► up an entirely different way I mean it really was more like a movie set 360 [TS]

00:27:48 ◼   ► degrees all the way around even the flooring you know the stadium seating [TS]

00:27:54 ◼   ► that we sat on was all built by Apple and and temporary yeah it's not like [TS]

00:28:02 ◼   ► they have a big warehouse in Cupertino that they caught the stuff and then put [TS]

00:28:04 ◼   ► it away again for next year's event they built this stuff they don't get bespoke [TS]

00:28:08 ◼   ► every time they even put in an air system so there were the building is not [TS]

00:28:14 ◼   ► air conditioned [TS]

00:28:15 ◼   ► I was talking to somebody up on it when they were talking in preliminary talks [TS]

00:28:19 ◼   ► may be used as building their label what's the air conditioning situation [TS]

00:28:23 ◼   ► and the bill Graham people were like oh it's easy it's great you just open the [TS]

00:28:28 ◼   ► window and other events team is spectacular they they really could run [TS]

00:28:32 ◼   ► production for any major studio it's what do you think that cost them I mean [TS]

00:28:40 ◼   ► just the air conditioning and we were actually joking at the event that we'd [TS]

00:28:43 ◼   ► rather the wifi went out in the air conditioning is it was so hot [TS]

00:28:46 ◼   ► yeah but it must have been in the millions as I believe how high I am NOT [TS]

00:28:54 ◼   ► net field so I could be way off I I'm guessing 10 to 15 sound crazy to me well [TS]

00:29:00 ◼   ► and think about why what's a Super Bowl ad cost ya like five million dollars and [TS]

00:29:04 ◼   ► plus their production costs to make the commercials so you know it's not unheard [TS]

00:29:09 ◼   ► of for a company to spend ten to twenty million dollars on it [TS]

00:29:12 ◼   ► TV campaign or commercial and Apple certainly gets super [TS]

00:29:17 ◼   ► they get more than Super Bowl commercial exposure out of these special events and [TS]

00:29:24 ◼   ► I like a commercial has to be done like they have to get it right the first time [TS]

00:29:27 ◼   ► right but they don't have to share the day with anybody else so instead of [TS]

00:29:30 ◼   ► racing to you know have been one of forty different all trying to be the you [TS]

00:29:35 ◼   ► know the commercial everybody's talking about tomorrow [TS]

00:29:38 ◼   ► Apple knows everybody's talking about them tomorrow but I think spending ten [TS]

00:29:41 ◼   ► twenty million dollars on it is is not outlandish and I think it looked like [TS]

00:29:45 ◼   ► something my dad spent ten twenty million dollars however long they rented [TS]

00:29:49 ◼   ► the place out however many people it took to build it however much it costs [TS]

00:29:54 ◼   ► to [TS]

00:29:55 ◼   ► to put all that stuff i mean the seats again I wrote this that I think that [TS]

00:30:00 ◼   ► they just don't know if they threw them out of there someone they could donate [TS]

00:30:03 ◼   ► them to but the seating was that we sat in was all brand new and I don't know [TS]

00:30:09 ◼   ► that there's a way to rent that like it wasn't they weren't chairs that you can [TS]

00:30:13 ◼   ► like pick up and move they were like rows of seating that were connected to [TS]

00:30:18 ◼   ► each other you know there's certain types of folding chairs that you can [TS]

00:30:22 ◼   ► latch next to each other for four events you can take them down the condo [TS]

00:30:27 ◼   ► association seating at you that last week right and they all look the ones I [TS]

00:30:30 ◼   ► was in look around our section that they all look brand new but on the other hand [TS]

00:30:35 ◼   ► and some people that we know when I wrote that they were like oh maybe [TS]

00:30:38 ◼   ► they're going to use those on the campus in their theater and that's a good idea [TS]

00:30:42 ◼   ► but they weren't that dirty they they weren't they [TS]

00:30:47 ◼   ► you know there was a lot of rock to them i mean they were nice and they were [TS]

00:30:49 ◼   ► questioned but they be shocked if those exact seats were the ones Apple has in [TS]

00:30:56 ◼   ► their new theater on campus because they weren't that nice they don't look [TS]

00:30:59 ◼   ► johnnie I've team designed know they definitely did not and they also did not [TS]

00:31:03 ◼   ► feel built to last [TS]

00:31:06 ◼   ► yeah they you know but they were you know it just was just an unbelievable [TS]

00:31:10 ◼   ► but the crazy thing is it wasn't just that like if you're going to see yes and [TS]

00:31:14 ◼   ► talked about how much those boots cost they built the equivalent of a had pods [TS]

00:31:17 ◼   ► for the Apple TV demos little living rooms and I don't know how many look [TS]

00:31:21 ◼   ► like 10 or 20 and those are also like that's the CES dial pavilion as well as [TS]

00:31:26 ◼   ► the event around yeah absolutely [TS]

00:31:29 ◼   ► the screen was enormous the stage and screen were enormous and that's the sort [TS]

00:31:34 ◼   ► of thing that's really I think it's impossible to gauge if you're not there [TS]

00:31:37 ◼   ► you know and again does it really matter that we were there message wise no but [TS]

00:31:41 ◼   ► in terms of understanding the scale of the the the show it does because when [TS]

00:31:46 ◼   ► you're on TV you know watching the video it it reduces that you really just [TS]

00:31:50 ◼   ► watching the slides go by [TS]

00:31:52 ◼   ► and you only see the size of it was enormous it was so big that I noticed [TS]

00:31:57 ◼   ► several times that when they were switching to videos and they're like you [TS]

00:32:02 ◼   ► know I like 11 of the journey times narrated videos that whoever was [TS]

00:32:06 ◼   ► speaking pillared for timber whoever would say you know now we have you know [TS]

00:32:11 ◼   ► I tell you about it they'd start playing it while they were still standing in [TS]

00:32:14 ◼   ► front of it because it was so big that it would create an awkward pause if they [TS]

00:32:19 ◼   ► waited until they walked to the front of it anymore it was like an IMAX version [TS]

00:32:25 ◼   ► of a of a tech demo yeah like ordinarily you would never never and I think it had [TS]

00:32:30 ◼   ► to come through rehearsals I think even like your instincts even as you know not [TS]

00:32:35 ◼   ► that polished of a public speaker you'd you it it would occur to you I'm gonna [TS]

00:32:39 ◼   ► hit the button to play this after I'm off to the side but it was so big that [TS]

00:32:43 ◼   ► they had to do it in front of it and because it was so they did they never at [TS]

00:32:47 ◼   ► least I'm even notice anybody wants the video played they were so small in [TS]

00:32:50 ◼   ► comparison and yeah yeah definitely definitely and I thought that too well I [TS]

00:32:57 ◼   ► was watching it didn't make that big a difference because you really just sort [TS]

00:33:00 ◼   ► of thought you know little tiny bit of their silhouette of the screen was truly [TS]

00:33:05 ◼   ► enormous grain good sound really good sound again that's a big build out [TS]

00:33:12 ◼   ► because they weren't wasn't a diverse sound system in there that the use the [TS]

00:33:15 ◼   ► one they put like a couple of those new iPad pro speakers just turned into Macs [TS]

00:33:22 ◼   ► and then the other thing in addition to those those cubicles they built it was I [TS]

00:33:28 ◼   ► get off to stage left was where they had all of these little living rooms to test [TS]

00:33:35 ◼   ► Apple TV and iPad prod- demos that were hosted by light talented artists yes [TS]

00:33:43 ◼   ► that you know who already had exposure to the thing I could show you what [TS]

00:33:47 ◼   ► somebody who knows what the hell they're doing when they're drawing can do and [TS]

00:33:52 ◼   ► they were really nice but it was real dark over there and then stage right you [TS]

00:33:55 ◼   ► went down a hallway and it was like you're entering a temporary Apple Store [TS]

00:33:59 ◼   ► and the most amazing thing as you came down that hallway it looked like it was [TS]

00:34:04 ◼   ► flooded with sunlight [TS]

00:34:05 ◼   ► did you notice that yeah I i didnt pick up that it was sunlight but there was [TS]

00:34:09 ◼   ► almost like a golden glow coming in as he walked through the room I look was [TS]

00:34:13 ◼   ► waiting to get in and I look at it was flooded with sunlight thought the [TS]

00:34:16 ◼   ► one-time member and longtime Apple cut a hole in the wall at the US weather [TS]

00:34:20 ◼   ► center to get some light in there and I thought they must cut a hole in the roof [TS]

00:34:24 ◼   ► and then I thought no way that doesn't make any sense because the bill Graham [TS]

00:34:28 ◼   ► center has like three floors above above the floor of their on and it just they [TS]

00:34:34 ◼   ► put in like some kind of you know fancy lighting system that gives off light and [TS]

00:34:39 ◼   ► the color temperature of some of that was home kit there's just some guy there [TS]

00:34:45 ◼   ► were serious cuddling all of it I don't know but again I think it's sort of like [TS]

00:34:49 ◼   ► the movies you know movie studio quality lighting out a little like the sort of [TS]

00:34:53 ◼   ► thing that him that a TV show or movie would use to simulate you know sunlight [TS]

00:34:58 ◼   ► without having to you know actually have some light again that's all them they [TS]

00:35:03 ◼   ► don't have an external events team like some people do not hire anyone to put [TS]

00:35:06 ◼   ► this together for them it's all internal yeah and it's you know incredibly [TS]

00:35:11 ◼   ► impressive yeah I thought so completely the other thing that was interesting and [TS]

00:35:17 ◼   ► you and i talked about this is even with the seating for 1400 they did not [TS]

00:35:21 ◼   ► greatly expand in fact I think they might have contracted the number of [TS]

00:35:26 ◼   ► media and analysts who were invited in other words outsiders non-apple people [TS]

00:35:31 ◼   ► who were invited to the event so I heard and I don't but I heard that the [TS]

00:35:35 ◼   ► constraint wasn't the seating of the arena but the capacity of the on hands [TS]

00:35:39 ◼   ► area but you just couldn't have that many people in the Apple TV and the iPad [TS]

00:35:44 ◼   ► testing or is it one time and that limited how many kids you can't just [TS]

00:35:48 ◼   ► have a bunch of media people there and just never let them in [TS]

00:35:51 ◼   ► so they had to figure out that number then that's as many press they could [TS]

00:35:53 ◼   ► invite and then the rest they used for engineers that actually I did not hear [TS]

00:35:58 ◼   ► that but that makes my experience my first hand experience make that makes [TS]

00:36:02 ◼   ► total sense to me cause I stayed until they felt so politely asked those of us [TS]

00:36:10 ◼   ► remaining to leave [TS]

00:36:11 ◼   ► any old days that used to get you some really good hands-on time with stuff I [TS]

00:36:17 ◼   ► remember like when they're a real number of very specifically and it's just funny [TS]

00:36:21 ◼   ► because you know it [TS]

00:36:22 ◼   ► Apple's back to having a keyboard you can latch onto an iPad the first iPad it [TS]

00:36:28 ◼   ► was so hard to get time with them and you know you really just felt like so [TS]

00:36:32 ◼   ► many people waiting at every table that after you did get some time and got to [TS]

00:36:36 ◼   ► play with some things that it would occur to you it was so many people you [TS]

00:36:39 ◼   ► just felt like a jerk if you didn't hand it back to the Apple rappin and you know [TS]

00:36:43 ◼   ► go take you know get line again somewhere else or think about new things [TS]

00:36:45 ◼   ► to do but by the end of that hands-on session Dan Moren and I had an iPad with [TS]

00:36:51 ◼   ► the hardware the original hardware keyboard thing to ourselves for who I [TS]

00:36:55 ◼   ► don't know it could good like 1501 interrupted minutes and you know got to [TS]

00:37:00 ◼   ► play with as many things as we could test out keyboard shortcuts you know it [TS]

00:37:04 ◼   ► was fantastic and there is nobody over her shoulder because most people left [TS]

00:37:07 ◼   ► that's not the case anymore like it was crowded and and hard to get time with [TS]

00:37:13 ◼   ► stuff up right up until they they asked us to leave ya know absolutely and [TS]

00:37:18 ◼   ► that's just the people they didn't fight so I heard also that they try to have [TS]

00:37:23 ◼   ► much more international balance in the in the media presence this time as well [TS]

00:37:27 ◼   ► and we look through the media it was obvious that there were people from [TS]

00:37:30 ◼   ► Europe Asia yeah everywhere [TS]

00:37:33 ◼   ► yeah lot of people from Europe clearly in a lot of people from Asia clearly [TS]

00:37:37 ◼   ► yeah and a story I heard about that was that for years with the Easter do is run [TS]

00:37:44 ◼   ► simulcasts around the world I don't know how many but let's say they have one in [TS]

00:37:47 ◼   ► London have one somewhere in Asia maybe more than those two maybe more but at [TS]

00:37:54 ◼   ► least one in Asian one in London and that way people would have to fly as far [TS]

00:38:02 ◼   ► as someone from Germany would only have to travel to London and Apple has PR [TS]

00:38:07 ◼   ► staff in those you know those people that PR staff could could man those [TS]

00:38:12 ◼   ► event [TS]

00:38:12 ◼   ► but they were all here this year yet whether just what I heard is that more [TS]

00:38:17 ◼   ► and more than people from around the world even with the expense and time of [TS]

00:38:21 ◼   ► traveling wanted to be at the real show didn't want to watch on a screen at the [TS]

00:38:26 ◼   ► same time they wanted to be at the show and as more and more people were you [TS]

00:38:30 ◼   ► know those that media people were asking for that left less and less reason for [TS]

00:38:35 ◼   ► them to sign and so they didn't anybody who wanted to be there was here but that [TS]

00:38:39 ◼   ► meant though that you know the 400 spot for outsiders had to be split from [TS]

00:38:44 ◼   ► everybody around the world and conversely they had so many products [TS]

00:38:48 ◼   ► they had the all new Apple washed out they had the iPad they had the Apple TV [TS]

00:38:51 ◼   ► they have the iPhones and those those teams are big like the press teams the [TS]

00:38:55 ◼   ► marketing teams as far as I could tell there were people there being manned by [TS]

00:38:59 ◼   ► people from all over the world that if you work that out on those departments [TS]

00:39:02 ◼   ► anywhere in the world where they are helping out yeah definitely just wild [TS]

00:39:08 ◼   ► it's just an incredible incredible effort that goes into it whatever you [TS]

00:39:12 ◼   ► think of the announcements I mean just the Met a commentary on the effort Apple [TS]

00:39:17 ◼   ► puts into the show itself is truly extraordinary and it's they've taken a [TS]

00:39:22 ◼   ► 22 level with this show I think that they've never done before it's almost [TS]

00:39:26 ◼   ► like I know you mentioned before the idea that Apple was a product is almost [TS]

00:39:30 ◼   ► like the events themselves have become products and I've gotten to go to shows [TS]

00:39:34 ◼   ► by other companies and when you see the difference in how their states like I [TS]

00:39:38 ◼   ► won't mention any names but some of them don't even think about streaming it [TS]

00:39:40 ◼   ► didn't occur to them as they're setting it up in this massive problems at the [TS]

00:39:44 ◼   ► last minute or they do simulcast in one starts before the other and then I [TS]

00:39:48 ◼   ► remember one year under new york started early so these these are handing out [TS]

00:39:52 ◼   ► loans to keep reporters busy trying to get the satellite back and reporters on [TS]

00:39:57 ◼   ► a blog into phones immediately but there's just so many things that go [TS]

00:40:00 ◼   ► wrong and that and that these tend to go right as a testament to the effort but [TS]

00:40:03 ◼   ► yeah and it seems like you know the streaming held up once again very well [TS]

00:40:09 ◼   ► for everybody out you know [TS]

00:40:10 ◼   ► everybody out there listening I bet probably a majority of the people listen [TS]

00:40:14 ◼   ► listen live and it seemed like there were very few if any complaints about [TS]

00:40:18 ◼   ► streaming yeah accidents and bad things happened everybody I think it's a [TS]

00:40:22 ◼   ► testament to a company that they often do not let the same bad thing how are [TS]

00:40:25 ◼   ► the same mistakes happen twice right nobody got switched to the Chinese audio [TS]

00:40:29 ◼   ► track or something like that no one talked about from there from the event [TS]

00:40:36 ◼   ► and it was interesting to me is when we talked to a bunch of her friends about [TS]

00:40:40 ◼   ► it [TS]

00:40:40 ◼   ► house split some of the opinions on it was a little bit of that at WWDC cause [TS]

00:40:44 ◼   ► some people actually did like the music stopped a lot of us did it but some [TS]

00:40:47 ◼   ► people did and this year there was nothing as divisive as that but there [TS]

00:40:51 ◼   ► were still some people go Jeff Williams owns a polite outlets in his organ but [TS]

00:40:55 ◼   ► he presented it and it wasn't Phil Schiller and some people like the fresh [TS]

00:40:58 ◼   ► new voice in some people would prefer to have filled to all those things that [TS]

00:41:02 ◼   ► people don't find feel excited now so they like Craig what some people think [TS]

00:41:05 ◼   ► Craig is just a bunch of dad jokes and then there's just so many opinions now [TS]

00:41:09 ◼   ► about who should be doing what and I think that almost shows that they're [TS]

00:41:12 ◼   ► getting to a level where we're not worried about the products as much [TS]

00:41:15 ◼   ► anymore worried about Apple is a show it's you know I don't get the complaints [TS]

00:41:22 ◼   ► about Schiller and I know that there's some people who you know what's wrong [TS]

00:41:27 ◼   ► with silver was he depressed you know I like his demeanor on stage I think think [TS]

00:41:32 ◼   ► it's a very carefully dialed in and it is it is very much Its I don't find it [TS]

00:41:40 ◼   ► to be lacking enthusiasm I find it to be completely without artificial enthusiasm [TS]

00:41:45 ◼   ► and you know even Federici who's who is more enthusiastic I don't find it to be [TS]

00:41:52 ◼   ► funny though I really do think though that that's exactly what he thinks he's [TS]

00:41:56 ◼   ► just more of a jovial guide and then showers they're all as far as I can tell [TS]

00:42:02 ◼   ► you spend a lot more time than I have but they they come off offstage the same [TS]

00:42:06 ◼   ► way they come up on stage yes very much so in my experience very much so [TS]

00:42:10 ◼   ► even eddie to you know he is he's you know you think might be a little goofy [TS]

00:42:17 ◼   ► goofy that's funny [TS]

00:42:20 ◼   ► later as iTunes [TS]

00:42:21 ◼   ► you wouldn't you know and and the adl like when you hear that Steve Jobs and [TS]

00:42:27 ◼   ► Tim Cook are Rochas least Gary negotiators it believable and when you [TS]

00:42:34 ◼   ► hear about Eddie based on his on-stage demeanor it does seem hard to imagine a [TS]

00:42:39 ◼   ► UK I can't imagine it but he you know I think if there's ever any place where [TS]

00:42:45 ◼   ► he's got like a different demeanor 2000 sheeting table it is different [TS]

00:42:50 ◼   ► clearly different than is is staged demeanor and as you know if you if you [TS]

00:42:54 ◼   ► say hi Don you know backstage or something and i must be so disarming [TS]

00:42:58 ◼   ► because if someone comes in like their Darth Vader you're preparing yourself [TS]

00:43:00 ◼   ► for Darth Vader but if someone comes in as your best friend then all of a sudden [TS]

00:43:04 ◼   ► all the air out of the room you just not ready for that right I someone [TS]

00:43:08 ◼   ► complained I saw an article that somebody wrote about that I almost did [TS]

00:43:17 ◼   ► not because I agreed with it but in the spirit of sometimes I like to link to [TS]

00:43:20 ◼   ► things I disagree with but that I find worth considering it's like the real [TS]

00:43:26 ◼   ► thing was an article about that called Apple's event creepy as hell and one of [TS]

00:43:32 ◼   ► his complaints was that it was just one guy after another all dressed the same [TS]

00:43:36 ◼   ► with the exact same almost the exact same shirt on and i i see what he means [TS]

00:43:41 ◼   ► we actually commented on it in the show it almost seems like maybe Apple needs [TS]

00:43:44 ◼   ► to coordinate that a little bit better there was you know really was a series [TS]

00:43:49 ◼   ► of very similar bluish with muted dark blue button-down shirt he had his [TS]

00:43:55 ◼   ► product red shirt on that's the thing I don't see how you I see how you can [TS]

00:43:59 ◼   ► complain that I see how to him and Jeff Williams and Schiller and few others had [TS]

00:44:08 ◼   ► roughly similar shirts on I don't see that how you write that sentence without [TS]

00:44:14 ◼   ► at least putting in a parenthetical about every shirt was so crazily and he [TS]

00:44:22 ◼   ► that it demanded to be mentioned if you're going to talk about the shirts of [TS]

00:44:28 ◼   ► the people on stage you got it [TS]

00:44:30 ◼   ► a dimension that I almost think I get it is going in like remember Doc Severinsen [TS]

00:44:40 ◼   ► the guy yes later on the johnny carson show he were deliberately outlandish [TS]

00:44:45 ◼   ► costumes and Carson could crack jokes about it like I feel like he's going in [TS]

00:44:49 ◼   ► that he he he just where is he wears Gucci shirts on purpose it's part of [TS]

00:44:54 ◼   ► negotiating he distracts you at the Sheraton goes in for the kill right [TS]

00:44:58 ◼   ► because he actually didn't have that short time before the event you know [TS]

00:45:00 ◼   ► like pre-event Apple's senior executives main goal down in front in front of the [TS]

00:45:08 ◼   ► stage you know I can you know half hour 45 minute leading up to the event in and [TS]

00:45:14 ◼   ► I saw you know ed down there and he was wearing I don't know what it was I [TS]

00:45:18 ◼   ► didn't really take notice but I certainly would have taken that his [TS]

00:45:20 ◼   ► views wearing that shirt and he wasn't like so he actually gets into costume [TS]

00:45:24 ◼   ► backstage to come out I talked about this but I seriously want to just turn [TS]

00:45:28 ◼   ► off the internet often after Apple events I saw the whole thing about how [TS]

00:45:31 ◼   ► Jony ive didn't appear physically in the video and it must be something wrong but [TS]

00:45:35 ◼   ► we saw him and he was always was [TS]

00:45:39 ◼   ► yes exactly know he was all over the place afterwards know there's nothing [TS]

00:45:43 ◼   ► right stupid it's the fact that the fact is that they've upped they've well it's [TS]

00:45:50 ◼   ► a guess it's a matter of taste whether they've upped the style of those [TS]

00:45:54 ◼   ► narrated videos but they have seemingly abandoned the previous caller format but [TS]

00:46:03 ◼   ► you want to call it a style like template where it's the white background [TS]

00:46:08 ◼   ► that that seemingly infinite universe background [TS]

00:46:13 ◼   ► and you see the people doing the talking you know they were always on the right [TS]

00:46:20 ◼   ► side looking to the left if you're looking at the screen and you know [TS]

00:46:26 ◼   ► disabling as though they were filmed doing a sit down and instead now it's a [TS]

00:46:30 ◼   ► black background and their darker and it's entirely shots the products and [TS]

00:46:38 ◼   ► voiceover from johnnie I and just johnnie there's a mean they don't have [TS]

00:46:41 ◼   ► them read show these to have these have a bunch of people in those as they don't [TS]

00:46:45 ◼   ► have johnnie rudy is entirely Ajani I was getting to the point where people [TS]

00:46:50 ◼   ► were making fake versions of those I think once you have your say on a light [TS]

00:46:53 ◼   ► moment you gotta move on [TS]

00:46:54 ◼   ► yeah I think maybe that's part of it and that you know they just got old you know [TS]

00:46:58 ◼   ► what's his name Big Bob Mansfield [TS]

00:47:02 ◼   ► them as gallery show isn't some of them had several people who had just gotten [TS]

00:47:06 ◼   ► some of them yes definitely I was like simply meant he was really a lot of them [TS]

00:47:17 ◼   ► they really do come up with a come up in those videos I think they really do [TS]

00:47:20 ◼   ► enjoy what they're doing [TS]

00:47:21 ◼   ► yes well absolutely I don't think there's any other reason that they would [TS]

00:47:24 ◼   ► stick around for anything anything else with the event now I just thought it was [TS]

00:47:31 ◼   ► i mean we spoke about it briefly before the event we said if they if they were [TS]

00:47:34 ◼   ► going to do all this stuff they're gonna have to yadda yadda lot of things and [TS]

00:47:37 ◼   ► they did they get a lot of things they cut a lot of stuff a lot more stuff yeah [TS]

00:47:43 ◼   ► yeah I'm curious who does that was previously it was without question it [TS]

00:47:51 ◼   ► was Steve Jobs he was the director of the shows and it was on question and he [TS]

00:47:58 ◼   ► had a gift I end you know they were easier to put together when he was [TS]

00:48:03 ◼   ► around because he's gift was such that if you laid out that the products that [TS]

00:48:09 ◼   ► here's the stuff we'd like to announce his all of it [TS]

00:48:12 ◼   ► jobs can just look at that table of stuff whether its software hardware [TS]

00:48:17 ◼   ► whatever the mixes [TS]

00:48:18 ◼   ► and the show just came to his head like the basic structure what do we do first [TS]

00:48:25 ◼   ► what we do second what we do third what gets cut and it just came to him and [TS]

00:48:31 ◼   ► that's not that they came to an end they did have to rehearse and you know then [TS]

00:48:35 ◼   ► they'd start rehearsing and as they're rehearsing the flaws in the follow the [TS]

00:48:40 ◼   ► laws and everything just came to him and he would just say that's that's too long [TS]

00:48:43 ◼   ► that's gotta be thirty seconds and that's it and nobody you know they [TS]

00:48:48 ◼   ► weren't really arguments over and somebody who's may be stuck see the end [TS]

00:48:53 ◼   ► the thing that really sticks out to me when you watch other companies events is [TS]

00:48:57 ◼   ► that the intercompany politics just comes spewing out the sides of the event [TS]

00:49:03 ◼   ► in terms of you can just see that it's this division and that division and they [TS]

00:49:08 ◼   ► both want time on the stage and they want it for the sake of their own [TS]

00:49:13 ◼   ► internal bureaucratic status not whether giving equal time or ten minutes of time [TS]

00:49:25 ◼   ► to this other thing is good for the flow of the show and therefore therefore best [TS]

00:49:29 ◼   ► for the for the interest of the company as a whole in terms of keeping people's [TS]

00:49:33 ◼   ► interest in making sure that the limited time at this event is allocated properly [TS]

00:49:37 ◼   ► and I think you know Steve Jobs could single-handedly solve that because [TS]

00:49:42 ◼   ► whatever internal problems there were in turf wars under him [TS]

00:49:46 ◼   ► the buck stops with him and he could stop him coke obviously has that [TS]

00:49:50 ◼   ► authority and I think it would be unquestioned but he doesn't have I don't [TS]

00:49:54 ◼   ► need he's the guy who has the sense of showmanship to know you know which stuff [TS]

00:49:59 ◼   ► to put in which order and stuff like that and I really do think that's what [TS]

00:50:03 ◼   ► was wrong with the WWDC keynote is that it was just sort of a jumbled and sort [TS]

00:50:08 ◼   ► of randomly structured as opposed to ordered in a way that was Harmonia yet [TS]

00:50:13 ◼   ► to your point I thought late Steve Jobs could look at one of those weird you [TS]

00:50:15 ◼   ► know those weird paintings and just see the pattern that was hidden inside it [TS]

00:50:18 ◼   ► would just pop out under 10 else can see it so obvious and now seems to treat [TS]

00:50:23 ◼   ► them well before it was Steve Jobs and Jony ive and everything radiating out [TS]

00:50:27 ◼   ► from there is Tim Cook seems to treat them as if they're running their own sub [TS]

00:50:30 ◼   ► companies in a way [TS]

00:50:31 ◼   ► and it feels like you know just running watch who does Jeff want to present to [TS]

00:50:35 ◼   ► watch if you want to that's fine if not we'll find somebody is going to do the [TS]

00:50:38 ◼   ► iTunes or segment two parts of it was gonna do those and they get to make [TS]

00:50:43 ◼   ► those decisions and maybe arguably you'd want Tim Clark or attorney I have to [TS]

00:50:48 ◼   ► make some of those decisions but he seems content to allow them to own those [TS]

00:50:50 ◼   ► fields yeah but not if he doesn't if he did I think one of the seemingly amazing [TS]

00:50:56 ◼   ► things about him is that he seems extraordinarily comfortable sticking to [TS]

00:51:03 ◼   ► what he's good at knowing what is going on is clearly very very good at certain [TS]

00:51:08 ◼   ► things and then not not feeling the least bit defensive or inadequate about [TS]

00:51:15 ◼   ► the things that he's not good at even though those are some amazing things [TS]

00:51:19 ◼   ► that his immediate predecessor was amazingly good at it I don't think it [TS]

00:51:24 ◼   ► bothers Tim Cook in the least that he's not he doesn't have that sense of [TS]

00:51:29 ◼   ► showmanship that Steve Jobs and Apple yeah and clearly it doesn't bother me at [TS]

00:51:34 ◼   ► least that he doesn't have the sense of design that Steve Jobs I mean I'm sure [TS]

00:51:37 ◼   ► Tim Cook offers feedback and he's very very tuned into the development of these [TS]

00:51:42 ◼   ► products and I think if he does have an opinion or question that only I'm sure [TS]

00:51:46 ◼   ► he doesn't hesitate to ask but he doesn't have any problem letting johnnie [TS]

00:51:49 ◼   ► I've take over as the the buck stops here sense of design for the company one [TS]

00:51:55 ◼   ► of my favorite moments during the event was Tim Cook walked into the Apple TV [TS]

00:51:59 ◼   ► area with OneRepublic and he wanted to show them and iPad what they're asking [TS]

00:52:03 ◼   ► about the iPad prone it wasn't in that area but there were a group of people [TS]

00:52:06 ◼   ► from the guides there had them so one of the guys offered it to me just picked it [TS]

00:52:10 ◼   ► up and giving a complete hands on demo to one Republic showing them the [TS]

00:52:14 ◼   ► features almost like he was working at an Apple store was remarkable yeah I [TS]

00:52:18 ◼   ► would I was nearby I actually saw that until they wandered off but it's his [TS]

00:52:25 ◼   ► knowledge of what's being announced is as deep as it could be like you know if [TS]

00:52:31 ◼   ► he needed to he could do everything i mean it would take forever cuz he talks [TS]

00:52:34 ◼   ► so slow but what seems like he doesn't drive designed with Steve Jobs [TS]

00:52:37 ◼   ► appreciate the details of what they do [TS]

00:52:40 ◼   ► yet he pays attention to what they do [TS]

00:52:42 ◼   ► he is very much aware that there's no glossing over on on that stuff that [TS]

00:52:50 ◼   ► probably wraps it up I take another break here and we talked about our next [TS]

00:52:54 ◼   ► month and it is are very good friends back place Backblaze does online backup [TS]

00:53:01 ◼   ► for your Mac or PC they've got PC I've heard I don't know but that's what you [TS]

00:53:10 ◼   ► do is you install plays on your Mac or PC I guess and you get a free demo [TS]

00:53:20 ◼   ► risk-free no credit card turn it on [TS]

00:53:24 ◼   ► sign up and just start uploading everything on your computer to places [TS]

00:53:29 ◼   ► online storage everything you have an external hard drive back set up to [TS]

00:53:34 ◼   ► of aids in 03 terabytes nobel back it up [TS]

00:53:38 ◼   ► there's no magic to it like whatever your upstream internet connection is [TS]

00:53:44 ◼   ► from your home or office to the Internet is going to limit how long that initial [TS]

00:53:50 ◼   ► backup takes Thursday don't have any kind of magic involved it's gonna get [TS]

00:53:54 ◼   ► two terabytes uploaded in an hour so it might take awhile I might take days but [TS]

00:54:01 ◼   ► they know that and it's like engineered with that in mind and the other thing [TS]

00:54:05 ◼   ► they do to is they don't just blindly take all of your upstream bandwidth your [TS]

00:54:10 ◼   ► computer is honestly I've done it I just reinstalled a couple of new machines [TS]

00:54:15 ◼   ► within the last few months and gone through the first the first run of using [TS]

00:54:20 ◼   ► bad plays you don't notice that it right you don't notice that it's doing the [TS]

00:54:25 ◼   ► initial backup it's not like you know all of a sudden everything else on your [TS]

00:54:27 ◼   ► computer's slow it just works it worked and it is written by people who who who [TS]

00:54:33 ◼   ► use it and know what it's meant for anyway once everything's uploaded and [TS]

00:54:39 ◼   ► and there and you have a complete backup it's just silently runs in the [TS]

00:54:42 ◼   ► background and slowly you know as you make changes and add stuff just keeps it [TS]

00:54:46 ◼   ► up today it is a remarkable remarkable service and it just an unbelievable [TS]

00:54:54 ◼   ► price there are no out on [TS]

00:54:55 ◼   ► there's no gimmicks is no additional charges not like you get a terabyte free [TS]

00:54:59 ◼   ► and then you have to pay for more whatever you just pay $5 per month per [TS]

00:55:05 ◼   ► computer and you get unlimited on throttle back just unbelievable when you [TS]

00:55:11 ◼   ► wanna get files back what do you do when you can just log in if you just need one [TS]

00:55:15 ◼   ► file maybe you're on your iPhone you can use their app and just get access to one [TS]

00:55:19 ◼   ► file from your Mac from anywhere you are in the world and then email it or do [TS]

00:55:24 ◼   ► whatever you want with it [TS]

00:55:25 ◼   ► 25% of all of the restores from black blaze customers are just one file at a [TS]

00:55:31 ◼   ► time but if you need everything back you can order a USB hard drive and it'll [TS]

00:55:37 ◼   ► just show up you know by overnight with everything on it can't can't be better [TS]

00:55:42 ◼   ► so stop putting it off [TS]

00:55:44 ◼   ► you'll feel if you're not backing up offline even if you have backups right [TS]

00:55:47 ◼   ► there in your in your office [TS]

00:55:49 ◼   ► house local backups to another hard drive which is great I do too just just [TS]

00:55:55 ◼   ► you feel so much better with him [TS]

00:55:57 ◼   ► offsite backup to you can't back up to enough different places and if you want [TS]

00:56:00 ◼   ► to get a backup that's in the cloud office off-site I can't recommend [TS]

00:56:03 ◼   ► anything better than back place go to back the blaze dot com slash the you [TS]

00:56:10 ◼   ► talk show now know that you came from the show and check them out [TS]

00:56:14 ◼   ► install it now don't don't put it off really just pause pause this podcast and [TS]

00:56:18 ◼   ► go get started [TS]

00:56:19 ◼   ► install it get it started five minutes and then come back and listen to the [TS]

00:56:24 ◼   ► rest of the show so [TS]

00:56:29 ◼   ► I guess we talk about what they announced at the show I'm curious what [TS]

00:56:34 ◼   ► you think of the iPad pro at the Penn because you are maybe not you know [TS]

00:56:39 ◼   ► serious illustrator but you're certainly a hobbyist Illustrator or at least [TS]

00:56:43 ◼   ► you're about me and illustrator also I i do that screw around them I for one of [TS]

00:56:47 ◼   ► iced I drew everyday like stuff when I was growing up and I went to college for [TS]

00:56:52 ◼   ► art and I worked as a designer for 78 years using Wacom tablet every day and [TS]

00:56:59 ◼   ► doing Photoshop and Illustrator and InDesign just constantly until it became [TS]

00:57:03 ◼   ► muscle memory and though I had a love-hate relationship with those [TS]

00:57:06 ◼   ► because they were better than anything else but they were never exactly a [TS]

00:57:10 ◼   ► digital pen and apples pencil is its remarkable if you just used it you'd [TS]

00:57:16 ◼   ► find that too but if if you've been using my home for awhile are you view [TS]

00:57:19 ◼   ► stylist is on the iPad it's hard to see how to properly frame the difference but [TS]

00:57:23 ◼   ► it just never felt like a proper pen to me it wasn't heavy enough it was too [TS]

00:57:28 ◼   ► slippery and apples fixed all of that there is no paper drag but they've got a [TS]

00:57:31 ◼   ► material on the tip of the pencil has just enough drag on the screen that [TS]

00:57:35 ◼   ► makes you feel like it's a real thing that this real contact there and the [TS]

00:57:39 ◼   ► wait is absolutely perfect and the way that it it they do this really fancy [TS]

00:57:43 ◼   ► sort of prediction algorithm for where you're going to go and once in awhile [TS]

00:57:47 ◼   ► you cannot you can you can feel it but it catches up super quick but it makes [TS]

00:57:51 ◼   ► you feel like you're literally drawing right on the screen and because there's [TS]

00:57:54 ◼   ► no intermediate layer the way there is with work on the whole layer between the [TS]

00:57:58 ◼   ► display in the sensor is it feels like you are drawing those pixels into the [TS]

00:58:03 ◼   ► glass and I used it for about the same thing you did I went there at the end I [TS]

00:58:07 ◼   ► used it for about 20 minutes and I put my hand down on it to test palm [TS]

00:58:10 ◼   ► rejection I did very quick cross hatching and started to give me a whole [TS]

00:58:14 ◼   ► long list of things to test two because she did all this stylish reviews and I [TS]

00:58:18 ◼   ► did I did everything I could to screw that thing over and it kept with me and [TS]

00:58:21 ◼   ► it was the first time I actually felt like I could sit there with a pad of [TS]

00:58:24 ◼   ► paper in sketch on a digital device that that's something that didn't occur to me [TS]

00:58:29 ◼   ► during the event I thought I was thinking of it obviously you know [TS]

00:58:33 ◼   ► rumored that it was big iPad and it would be some kind of optional stylist [TS]

00:58:38 ◼   ► type thing attached to us drive was obviously part of it it hadn't occurred [TS]

00:58:42 ◼   ► to me though that they weren't just going for a better stylist on iPad [TS]

00:58:49 ◼   ► experience than what was possible with third-party dialysis until now and then [TS]

00:58:55 ◼   ► instead they were going to take like the Wacom stuff and make it look bad you [TS]

00:59:03 ◼   ► know that this is the preeminent computerized driving thing in the world [TS]

00:59:07 ◼   ► . it didn't occur to me until afterwards in the hands-on area when I was walking [TS]

00:59:13 ◼   ► around with Michael B Johnson aka dr. we honestly I i four went first-hand [TS]

00:59:22 ◼   ► experience with the with the iPad and penkava who said that their hands on [TS]

00:59:28 ◼   ► every was crowded 554 when doing that myself just to hang with dr. wave and [TS]

00:59:34 ◼   ► listen to his questions he was aghast you know what he does at Pixar is build [TS]

00:59:41 ◼   ► internal tools for Pixar artists and devices have great interest to him and [TS]

00:59:48 ◼   ► to listen to his questions about refresh rates and relaxin and and all of that [TS]

00:59:53 ◼   ► stuff I like I learn more about letting you know just sort of being you know [TS]

00:59:59 ◼   ► just looking over his shoulder really really fast and it became clear in that [TS]

01:00:04 ◼   ► aftermath that's really what Apple it done is that this is you know a dramatic [TS]

01:00:10 ◼   ► step forward in terms of drying you know kind of artist is one of those things [TS]

01:00:17 ◼   ► where they see an area where something is just not as good as I wanted to be in [TS]

01:00:20 ◼   ► the if they believe that they can make a difference they're gonna go all out and [TS]

01:00:23 ◼   ► try and do it and they doubled to refresh the scanning rate inside the Mac [TS]

01:00:27 ◼   ► so the iPad pro so it doesn't work on older generation iPad so they could [TS]

01:00:31 ◼   ► update the hardware eventually for that but they're combining that with [TS]

01:00:34 ◼   ► technology like the the first touch with you touch inside the pencil and a lot of [TS]

01:00:39 ◼   ► smart spurred till a direction positioning and they're measuring on a [TS]

01:00:42 ◼   ► bunch of different [TS]

01:00:44 ◼   ► and they've got all the software behind that too and it really it it feels like [TS]

01:00:47 ◼   ► magic and it's a really dumb thing to say but they're doing so much [TS]

01:00:50 ◼   ► computational work there at the end it ends up just feeling like a pencil there [TS]

01:00:54 ◼   ► was a blog puzzling to yesterday written by Linda dawn who now admittedly she's a [TS]

01:01:00 ◼   ► former Apple designer so she's bias you can but she's former will hurt because [TS]

01:01:05 ◼   ► she was present when people argue about it but she's done interaction design and [TS]

01:01:09 ◼   ► stuff for Apple and does a lot of her work has done a lot of work on the Wacom [TS]

01:01:14 ◼   ► Cintiq I thought her little just quick here's all the ways that this is better [TS]

01:01:21 ◼   ► it was amazing so this antiques aren't ready so they've pixels that it artists [TS]

01:01:25 ◼   ► can see the pan she says [TS]

01:01:28 ◼   ► menus with them is janky feels junkie and has a bunch of buttons you can [TS]

01:01:33 ◼   ► actually hear there's parallax between the surface of the thing and the actual [TS]

01:01:39 ◼   ► display underneath which for almost any angle that would be comfortable for an [TS]

01:01:43 ◼   ► artist is going to be an issue and then there's latency there's there's a [TS]

01:01:47 ◼   ► palpable latency yes so combine those that deserve highlight here's how this [TS]

01:01:52 ◼   ► thing is better its blow a good and you can almost see them the way they did [TS]

01:01:57 ◼   ► with the smartphone with a look at the existing market said one of the problems [TS]

01:01:59 ◼   ► were the pain points and can we fix any made that list they just knocked them [TS]

01:02:03 ◼   ► down one after the other [TS]

01:02:04 ◼   ► yeah my question here is my big question about all of this though is and and [TS]

01:02:09 ◼   ► obviously there's however many other uses for for the iPad pro but how big is [TS]

01:02:16 ◼   ► the market for making the pan work as well as this is why I have no idea how [TS]

01:02:22 ◼   ► big that marketers yeah I don't know either i mean there are a lot of people [TS]

01:02:25 ◼   ► who went out and bought Microsoft Services just because they wanted to do [TS]

01:02:28 ◼   ► this kind of illustration work and that's obviously it wasn't enough to [TS]

01:02:31 ◼   ► make the surface successful product but it was interesting to me that there was [TS]

01:02:34 ◼   ► that demanded I don't think I think sometimes apple just wants to do what [TS]

01:02:37 ◼   ► they think is better and they know that the technology will trickle down that [TS]

01:02:40 ◼   ► maybe in the future and iPad and iPad Mini maybe even an iPhone will benefit [TS]

01:02:44 ◼   ► from this technology but it takes [TS]

01:02:46 ◼   ► they're launching a big product to bring everything together to make it a reality [TS]

01:02:49 ◼   ► right because there's a there's all the magic that in the pen [TS]

01:02:52 ◼   ► and in theory that you know the plan could work with any other device but [TS]

01:02:59 ◼   ► there's also new technology in the iPad pro itself that works with the pen for [TS]

01:03:05 ◼   ► getting the you know the pressure sensitivity and stuff like that like [TS]

01:03:09 ◼   ► however then the lair now is in a modern to vote on the matter and Apple devices [TS]

01:03:15 ◼   ► between the actual display and the surface of the glass above it however [TS]

01:03:21 ◼   ► thing that is and I really do think they're not exaggerating the call that [TS]

01:03:25 ◼   ► gap microscopic they've got centers in there to measure at microscopic levels [TS]

01:03:31 ◼   ► that the degree of pressure that twice the resolution of the ones in the iPad [TS]

01:03:36 ◼   ► air and the iPhone apparently yeah yeah and they do magical stuff now with the [TS]

01:03:40 ◼   ► with the refresh rate where they sense that you're not doing anything that's [TS]

01:03:43 ◼   ► that's very dynamic they can cycle that down to save power there's a lot of [TS]

01:03:46 ◼   ► technology and that's play and I think that they've I think they've they've [TS]

01:03:54 ◼   ► improved refresh rates in two ways [TS]

01:03:57 ◼   ► there's the drawing refresh rate we're just what it's displaying what the what [TS]

01:04:01 ◼   ► the iPad Pro is dis plane has this dynamic visual refresh rate so if you're [TS]

01:04:07 ◼   ► watching a video where everything is changing all the time it's a refreshing [TS]

01:04:10 ◼   ► at whatever rate but if you know it stops if you're drawing something and [TS]

01:04:15 ◼   ► you stop and it detects that you've stopped and nothing is animated [TS]

01:04:18 ◼   ► on-screen [TS]

01:04:19 ◼   ► little slow it down and that can definitely chat saving energy but I also [TS]

01:04:23 ◼   ► believe if not know that they doubled the refresh rate of reading the touch [TS]

01:04:30 ◼   ► sensors yeah right and so as even if you're just trying you're with your [TS]

01:04:35 ◼   ► finger even if you just sliding your finger over it it's got double the [TS]

01:04:39 ◼   ► refresh rate of checking just wear your fingers and it all comes together like [TS]

01:04:43 ◼   ► to Linda's post that it just does so many things that no one else is doing [TS]

01:04:46 ◼   ► right now because there are two things to do that all those refresh rate things [TS]

01:04:51 ◼   ► those seem like things that could couldn't will eventually trickle down to [TS]

01:04:55 ◼   ► across the whole iowa's lineup I mean why not i mean whether they'll work with [TS]

01:05:00 ◼   ► the pen I don't know but [TS]

01:05:02 ◼   ► at the very least you know you know increasing the touch refresh rate you [TS]

01:05:06 ◼   ► know seems like it would be just you know useful in ways to any iPad and [TS]

01:05:11 ◼   ► there is so much they've shown their own custom timing controller is for things [TS]

01:05:16 ◼   ► like 25 K iMac and now for the iPad pro they've shown that new chip that lets [TS]

01:05:20 ◼   ► them flash the iPhone screen three times as bright to make a selfie flash they've [TS]

01:05:24 ◼   ► they've shown they can do all that with the Apple watching keep things too [TS]

01:05:27 ◼   ► SuperLow refresh rates are super low its proposed supervision energy raids where [TS]

01:05:33 ◼   ► they're going with all this the thing that it's always impressive to me is [TS]

01:05:35 ◼   ► that Apple they're not like Qualcomm when they're not even quite like Samsung [TS]

01:05:39 ◼   ► they get to make the parts exactly for what they want to do is to take a look [TS]

01:05:42 ◼   ► at like the a nine processor and to me this is the light years ahead of the [TS]

01:05:46 ◼   ► rest of the industry now if you told me 10 years ago Apple will be leading in [TS]

01:05:49 ◼   ► any chipset business I i woulda thought it was insane but they're doing it and [TS]

01:05:52 ◼   ► there they don't have to care about profit or loss on a chipset like [TS]

01:05:55 ◼   ► Qualcomm does cause they're not selling enough to worry about supporting [TS]

01:05:58 ◼   ► Microsoft and Android and other architectures can only support in their [TS]

01:06:02 ◼   ► own if they want to make a feature like like this they can just pick the silicon [TS]

01:06:06 ◼   ► that supports it and I think that over time that becomes a stronger and [TS]

01:06:09 ◼   ► stronger advantage for them I really do wonder and I know that like something [TS]

01:06:14 ◼   ► like Geekbench is not it doesn't give you everything you need to know about [TS]

01:06:20 ◼   ► how fast one machine is culpable to another but it's not bad it's not a bad [TS]

01:06:25 ◼   ► like starting point if you just want to put a number on it and then keep bench [TS]

01:06:29 ◼   ► in particular is designed in a way that to me seems you know like a good balance [TS]

01:06:35 ◼   ► of the various factors really really curious to see where the iPad pro marks [TS]

01:06:41 ◼   ► because I said last week that I think it'll benchmark like it'll be like a [TS]

01:06:47 ◼   ► 2013 MacBook Air I wondering if I sold it short it might be like the MacBook [TS]

01:06:55 ◼   ► Air you can go in by today I'm not a maybe that's too much I don't know but I [TS]

01:06:59 ◼   ► am pretty sure that it's going to be close it's almost like apples and [TS]

01:07:03 ◼   ► oranges now because again they are building the software and the hardware [TS]

01:07:07 ◼   ► down to the chipset all to work together and you don't see that people complain [TS]

01:07:11 ◼   ► about you know an iPhone needs more [TS]

01:07:13 ◼   ► Andres got four gigabytes of RAM but that really is meaningless because [TS]

01:07:16 ◼   ► they're running interpreted language and garbage collection [TS]

01:07:19 ◼   ► they're not have been have sought their software that's built for a wide set of [TS]

01:07:21 ◼   ► devices not specifically if you're saying you need more RAM because you [TS]

01:07:26 ◼   ► can't keep a tab loaded in memory that's absolutely justified but they're at [TS]

01:07:29 ◼   ► their ability to do this let them pick and choose exactly the components that [TS]

01:07:32 ◼   ► they need and I think that's where you get that performance from yeah it's just [TS]

01:07:38 ◼   ► sort of astounding I mean it's to go from where the iPad started in 2010 and [TS]

01:07:45 ◼   ► 2011 and it was a compelling of ice at device especially starting with the iPad [TS]

01:07:50 ◼   ► 2 in 2011 but not for reasons of her for pure performance compared to a Mac or [TS]

01:07:59 ◼   ► even just like a MacBook Air which is always been you know the slowest back in [TS]

01:08:03 ◼   ► the lineup it's for other reasons it was okay so it's not as fast but you can [TS]

01:08:08 ◼   ► carry around all day but it'll last 10 hours but touch is more intimate and and [TS]

01:08:16 ◼   ► you know it sounds touchy-feely no pun intended but it really does give you a [TS]

01:08:21 ◼   ► more intimate experience there were all these but it's kind of fascinating that [TS]

01:08:26 ◼   ► performance is no longer but yeah well you look at the MacBook the brand new [TS]

01:08:32 ◼   ► MacBook that's running Broadwell why and it's hard to look at the Apple a nine [TS]

01:08:36 ◼   ► and not think you just sound like kicking their ass and mobile to really [TS]

01:08:41 ◼   ► does and again I think again we'll see maybe I'm wrong but if not if I'm wrong [TS]

01:08:46 ◼   ► it's not gonna be my much that that the iPad 2 and iPad 2 iPad Pro is going to [TS]

01:08:53 ◼   ► benchmark faster than the surface pro threes that are running Intel chips and [TS]

01:08:59 ◼   ► that was the whole thing with the surface is that they had well we've got [TS]

01:09:04 ◼   ► the regular service which is armed and that's if you want something thinner and [TS]

01:09:09 ◼   ► lighter and then we've got the surface Pro which uses Intel's mobile chips [TS]

01:09:14 ◼   ► because that's you know that we need for the speed [TS]

01:09:16 ◼   ► and Apple as you know relic in relatively short order just like two [TS]

01:09:20 ◼   ► years later has said you don't need to make that compromise you can get all the [TS]

01:09:24 ◼   ► advanced all of the advantages of armed and be intel on performance I used to [TS]

01:09:31 ◼   ► say that some people thought I was just being a dick but I meant it that when [TS]

01:09:34 ◼   ► you look at the surface running Windows was not an advantage it was a detriment [TS]

01:09:38 ◼   ► in many cases whose windows was just not designed to do that all in iOS was and [TS]

01:09:43 ◼   ► that's why I think Apple with their tablets and even with the iPad pro gets [TS]

01:09:47 ◼   ► that right I was one of them to put went before they started emerging everything [TS]

01:09:50 ◼   ► I was one of the Windows Phone a service and see what I could really do but just [TS]

01:09:53 ◼   ► the idea that this is a touch first mobile operating system built on a [TS]

01:09:57 ◼   ► device that is mobile [TS]

01:09:58 ◼   ► it gives them a tremendous advantage yeah I think so too the next thing and [TS]

01:10:04 ◼   ► it isn't a pencil for the iPad Pro is the end here you know you can't not talk [TS]

01:10:09 ◼   ► about the service in this case is the smart Keyboard where you've got a [TS]

01:10:13 ◼   ► magnetically attached keyboard cover that when you unfold it has a physical [TS]

01:10:20 ◼   ► keyboard inside so much better than the original iPad with their keyboards 200 [TS]

01:10:24 ◼   ► absolutely but it's funny you know it's funny how did you go around in it [TS]

01:10:29 ◼   ► five years it just looks at what time they you know they didn't know you know [TS]

01:10:33 ◼   ► but clearly this this smart Keyboard is you know you know Microsoft did it first [TS]

01:10:42 ◼   ► so credit to them I'm curious why it's and I may be the answer is just wait a [TS]

01:10:54 ◼   ► year or maybe wait half a year who knows maybe they'll be an event this year but [TS]

01:10:59 ◼   ► maybe they'll be like an early 2016 why there's not one for the iPad air too and [TS]

01:11:06 ◼   ► I know that its full size you know it's bigger more comfortable and [TS]

01:11:09 ◼   ► you know tried the ones in the demo area last week but it seems to me like an [TS]

01:11:13 ◼   ► iPad or two is big enough for a keyboard my guess is that are waiting for the [TS]

01:11:19 ◼   ► iPad 3 which will have those same three connectors that the iPad Pro has it [TS]

01:11:23 ◼   ► makes the docking and undocking so easy for the new keyboard that's exactly what [TS]

01:11:27 ◼   ► exactly I think it's gotta have those three it's got out of those three [TS]

01:11:31 ◼   ► whatever they call it smart connector yes my connector [TS]

01:11:35 ◼   ► remembering names I think it's gotta be that they're waiting for an iPad or [TS]

01:11:39 ◼   ► three it'll have the smarts connector and it just wasn't ready yet and or [TS]

01:11:44 ◼   ► maybe they didn't want to maybe they didn't want to really see it going back [TS]

01:11:50 ◼   ► to your older point and the thing with Steve Jobs it was so great on stage as [TS]

01:11:53 ◼   ► he could not he wasn't just that he saw the story a range of products but he [TS]

01:11:56 ◼   ► could tell you the story and maybe the original iPhone and the iPad 2 events [TS]

01:12:00 ◼   ► were quintessential examples of that and I think this Apple knows that they're [TS]

01:12:04 ◼   ► not quite as good at telling stories yet you absent that narrative I think that [TS]

01:12:08 ◼   ► they have to be they have to be more focused and if they start talking about [TS]

01:12:11 ◼   ► an iPad air with the keyboard or with a pencil just takes away from the iPad pro [TS]

01:12:16 ◼   ► need to be very careful about keeping the focus on that one product yeah I [TS]

01:12:21 ◼   ► think you're right I think it makes sense even if they could have done it [TS]

01:12:24 ◼   ► now that it made sense to wait and maybe it will be maybe they'll go up cycle [TS]

01:12:28 ◼   ► with iPad error for or against it being better three and maybe do it in the [TS]

01:12:34 ◼   ► spring if they have something else to announce with it i think is the watch [TS]

01:12:38 ◼   ► the watch dispute with watch OS one to watch OS two is coming out with the same [TS]

01:12:43 ◼   ► hardware they're not they're not linking those products like Kohls so maybe [TS]

01:12:46 ◼   ► they're willing to do that more often [TS]

01:12:48 ◼   ► yeah and it's you know they're married to end a kind of iPhone it's convenient [TS]

01:12:54 ◼   ► I mean if the best home showed off his WBC in the best time to ship iPhones in [TS]

01:12:59 ◼   ► September and those things line up very nicely for the yeah I think was [TS]

01:13:03 ◼   ► something new like the watch it's it's so unpredictable yeah weather watches [TS]

01:13:08 ◼   ► it's so unpredictable that it makes sense to just not worry about getting in [TS]

01:13:13 ◼   ► on the exact quarter that you wanted to come out on until there [TS]

01:13:18 ◼   ► more regularize you know production and everything and no know more about the [TS]

01:13:24 ◼   ► you know they need a staggering those people like you said they have small [TS]

01:13:29 ◼   ► teams and those teams are continuously running marathons of sprints and they [TS]

01:13:33 ◼   ► have to be almost like it when guys talks about the video game industry they [TS]

01:13:36 ◼   ► have to be careful to balance those people out because they will burn them [TS]

01:13:40 ◼   ► if they're not careful [TS]

01:13:42 ◼   ► yeah I totally agree with that so here's what's in her smart Keyboard Cover is a [TS]

01:13:50 ◼   ► hundred and sixty nine bucks which is a lot really I mean especially since the [TS]

01:13:57 ◼   ► starting price on the iPad lineup is now a $249 a you can get an iPad I mean it's [TS]

01:14:04 ◼   ► you know it's the old many but you can get all iPad for 249 but the keyboard [TS]

01:14:10 ◼   ► for the iPad Pro is a hundred and sixty nine bucks I think it's the most [TS]

01:14:14 ◼   ► expensive Apple keyboard since my beloved Apple extended keyboard to [TS]

01:14:17 ◼   ► Microsoft Surface pro type cover keyboard in Canadian dollars at least as [TS]

01:14:22 ◼   ► 175 and it's you know I think it's complicated bit of of machinery so I i [TS]

01:14:29 ◼   ► and I think it feels like I'm valuable cover and obviously since the whole [TS]

01:14:35 ◼   ► machine is 802 $1,100 and I think I think most people who buy this are going [TS]

01:14:42 ◼   ► to get the $1100 when they're going to get the one without in 2006 and cellular [TS]

01:14:47 ◼   ► for consumers you go bigger your Kindle I think that's yeah I think that the [TS]

01:14:56 ◼   ► that the entry level 1 oddly enough is is more for like an internal [TS]

01:15:00 ◼   ► professional setting like I think sometimes people aren't like an apple [TS]

01:15:05 ◼   ► could do more they could absolutely I don't like these to do with the eMac and [TS]

01:15:07 ◼   ► identify those Q's better black 16 gigabyte iPhones and iPad Tues and this [TS]

01:15:13 ◼   ► entry level I Pad Pro there are people who are buying two thousand of them for [TS]

01:15:17 ◼   ► enterprise and all they want is business to business apps and web portals and [TS]

01:15:20 ◼   ► they they will take almost no storage well I think even for like an artistic [TS]

01:15:25 ◼   ► purpose where you're doing [TS]

01:15:26 ◼   ► high end work but at a place like if you've got like studio and you're doing [TS]

01:15:32 ◼   ► work [TS]

01:15:32 ◼   ► special effects on a movie or something like that and you want all of your [TS]

01:15:36 ◼   ► artist to have this it makes sense to just buy the wifi low storage one [TS]

01:15:41 ◼   ► because the storage isn't really gonna be on the iPad anyway it's gonna be on [TS]

01:15:44 ◼   ► the server within your you know within your outfit I mean like did not like the [TS]

01:15:49 ◼   ► artists working on star wars are keeping all of the data on their local machine I [TS]

01:15:54 ◼   ► mean it's a it's it's exactly the scott mcnealy Larry Ellison thin client that's [TS]

01:15:58 ◼   ► what we finally yeah it's exactly that and so it makes sense to just get the [TS]

01:16:03 ◼   ► the one without the you know it's not then the end the studio these these [TS]

01:16:08 ◼   ► artists are not leaving so they don't need cellular that's just you know [TS]

01:16:12 ◼   ► wasted you know wasted money and wasted thickness if if if they're a little [TS]

01:16:17 ◼   ► thicker like they were or just a wasted antenna and they don't need the stories [TS]

01:16:21 ◼   ► if they're ever going to use the storied why in the world by it why not just you [TS]

01:16:25 ◼   ► know get the loan so I think it is odd that there's no LTE SKU for that because [TS]

01:16:28 ◼   ► I always had the same wifi and LTE excuse for all of their iPads is the [TS]

01:16:32 ◼   ► first time you have to get the more expensive one if you want Lt [TS]

01:16:35 ◼   ► yeah that is interesting but I do think it's telling towards the intended use [TS]

01:16:39 ◼   ► yes think that if you want to use it as a laptop you know this is my portable [TS]

01:16:45 ◼   ► now should even say laptop laptop word is loaded in terms of how you use it as [TS]

01:16:50 ◼   ► your portable computer you know it's the additional storage 228 gigabytes of [TS]

01:17:00 ◼   ► storage is not that much for a portable computer now and it's four gigabytes of [TS]

01:17:05 ◼   ► RAM to summon it it does have the constraints of a mobile device still [TS]

01:17:08 ◼   ► right but it's you know that's the one thats pecked out like a this is my [TS]

01:17:13 ◼   ► portable computer and the 32 gig one is backed out like this is like an artist's [TS]

01:17:20 ◼   ► studio computer right this is my drawing tablet did you get a chance to try the [TS]

01:17:24 ◼   ► keyboard I spent only a few minutes with it but I liked the Mac I like low key [TS]

01:17:29 ◼   ► bars I like the MacBook keyboard a lot of you have very different taste in [TS]

01:17:32 ◼   ► keyboards yeah I don't like any laptop keyboard though I don't even [TS]

01:17:37 ◼   ► you know that I think that the the Mac Book Pro Keyboard I have right now is [TS]

01:17:42 ◼   ► probably my favorite laptop keyboard I've ever use it if not it close and I [TS]

01:17:49 ◼   ► still think it's kind of a crap keyboard compared to my big clunky extended [TS]

01:17:53 ◼   ► keyboard to make do i mean i right [TS]

01:17:56 ◼   ► you know thousands of word to yer on that he could connect an IBM Selectric [TS]

01:18:01 ◼   ► II will it well not many of the areas where I would use the MacBook Pro I [TS]

01:18:06 ◼   ► would only do that if I were using it as my only computer you know I my desk yes [TS]

01:18:10 ◼   ► but then so I mean I make do I mean I am picky about keyboards but I do I don't [TS]

01:18:14 ◼   ► find the new MacBook once again I haven't lived with that machine so I [TS]

01:18:17 ◼   ► don't know but just playing around with it and stores and stuff I mean I could [TS]

01:18:21 ◼   ► definitely make do it doesn't seem that much worse than the 11 inch MacBook Air [TS]

01:18:30 ◼   ► that I used as my portable for four years [TS]

01:18:34 ◼   ► yeah I use it I took me an hour to get used to it only problem I have now is [TS]

01:18:37 ◼   ► that is still it goes right to the edge of the machines I was my pick it up [TS]

01:18:40 ◼   ► accidentally hit escape or enter something as I remember to pick it up [TS]

01:18:43 ◼   ► from the bottom [TS]

01:18:44 ◼   ► yeah and it does it having tried this thing at the event last week that the [TS]

01:18:48 ◼   ► keyboard you know the travel is obviously very low but it travels enough [TS]

01:18:52 ◼   ► that it's there absolutely is a click enos to it which in and of itself is a [TS]

01:18:59 ◼   ► huge win over and anything like that I've tried before you know and I liked [TS]

01:19:05 ◼   ► that Apple had Logitech announced the same day so I was letting anyone [TS]

01:19:08 ◼   ► connected with letting partners connect to those smart connectors and that means [TS]

01:19:13 ◼   ► it'll be a range of different keyboards available for it [TS]

01:19:15 ◼   ► yeah I thought that the Logitech announcement was in her ass and sort of [TS]

01:19:18 ◼   ► another new Apple thing where they obviously you know looped loop to them [TS]

01:19:24 ◼   ► in in advance and you know they haven't failed the details but they obviously [TS]

01:19:28 ◼   ► bloop to them in and I think I think that the thinking is that Apple decided [TS]

01:19:33 ◼   ► this is what we want to build we want to build one keyboard it's gonna be a [TS]

01:19:36 ◼   ► fold-up cover obviously with this port the potential is there for all sorts of [TS]

01:19:41 ◼   ► other things including something that's more of like leave it at your desk space [TS]

01:19:46 ◼   ► station right so if you're just going to use this and I think this is a [TS]

01:19:50 ◼   ► very for a lot of people I think it's a really interesting scenario where this [TS]

01:19:54 ◼   ► is your main computer and you take it around when you're at your desk [TS]

01:20:00 ◼   ► why don't you when you wanna keyboard that's even better as a key as a [TS]

01:20:04 ◼   ► keyboard then the smart cover well there there's lots exactly what this Logitech [TS]

01:20:09 ◼   ► seems like we don't know the details they've only done one little carefully [TS]

01:20:13 ◼   ► cropped photo of it but I mean that's what it seems like to me I still have a [TS]

01:20:18 ◼   ► drafting table that I've used since I was in high school and i was thinkin I [TS]

01:20:22 ◼   ► put the iPad pro on that then tilted down in a draw on it then tilted up and [TS]

01:20:26 ◼   ► just to get on the keyboard got all the possible use cases it seems like a lazy [TS]

01:20:30 ◼   ► boy situation now where you can recline as much as you want [TS]

01:20:33 ◼   ► yeah exactly I wonder how much you can adjust the Logitech keyboard and [TS]

01:20:39 ◼   ► obviously there's gonna be others other everybody else who makes these these [TS]

01:20:42 ◼   ► sort of peripherals is going to make something for this and it is going to be [TS]

01:20:47 ◼   ► a MFI port is a mess I still made for iPhone or iPod originally but the alley [TS]

01:20:55 ◼   ► given the Apple watched off I think they're calling MFI so right now we're [TS]

01:20:59 ◼   ► just really where there because there's no I involved yeah it's gonna be MFI [TS]

01:21:06 ◼   ► exactly you know license exactly along the same way that a licensed adapters so [TS]

01:21:13 ◼   ► anybody who wants to its gonna be able to play along but I think that's really [TS]

01:21:16 ◼   ► interesting and it really occurs to me [TS]

01:21:18 ◼   ► people have been chasing the dream of the doc computer I mean as long as [TS]

01:21:23 ◼   ► they're being portables I mean that Apple had you know where they called the [TS]

01:21:26 ◼   ► duo's yeah the PowerBook duos with docs and there's pros and cons with all of [TS]

01:21:32 ◼   ► them but the big thing whenever you try to do it is even today there's maybe not [TS]

01:21:38 ◼   ► there's there's no dock for a MacBook Pro but certainly you can and I know I [TS]

01:21:44 ◼   ► know lots and lots of people who do live off one computer it's probably a MacBook [TS]

01:21:50 ◼   ► Pro and it but when they get to their desk they have a nice big display to [TS]

01:21:55 ◼   ► connect it to [TS]

01:21:56 ◼   ► of the dark lifestyle is in the tethering on tethering involved in [TS]

01:22:04 ◼   ► various things you need to plug in power and USB and you know especially on the [TS]

01:22:11 ◼   ► Mac the big annoying thing is we view however you need to connect external [TS]

01:22:15 ◼   ► storage on that you've got this thing that you can't just employ you actually [TS]

01:22:19 ◼   ► have to go in software and unmounted and make sure that whatever software was [TS]

01:22:23 ◼   ► using it is no longer using those open files and if you just want to get up and [TS]

01:22:27 ◼   ► go to YouTube pain in the ass with the iPad pro you're never going to do [TS]

01:22:31 ◼   ► anything but get up and go and you probably won't even need in most cases [TS]

01:22:36 ◼   ► because the battery life of things get you won't even need to plug in lightning [TS]

01:22:40 ◼   ► to charge the iPad while using it you just charge the iPad overnight come in [TS]

01:22:45 ◼   ► to the office and just a chunk put it right on your keyboard and I want [TS]

01:22:50 ◼   ► everyone to get up and go just just pick it up and it's super fast any me too [TS]

01:22:54 ◼   ► because there are some companies who really think that they can be there was [TS]

01:22:57 ◼   ► a famous Microsoft's saying right no compromises and resulted in the biggest [TS]

01:23:01 ◼   ► compromise ever as you would literally cannot be all things to all people you [TS]

01:23:04 ◼   ► can't see every market equally well in Apple's being very interesting choices [TS]

01:23:09 ◼   ► here like the MacBook is as close as you can get to being an iPad while still [TS]

01:23:12 ◼   ► being a Mac and this is as close as you can get to being a MacBook almost while [TS]

01:23:16 ◼   ► still being an iPad and not trying to do it all in one device they're giving you [TS]

01:23:20 ◼   ► these devices that both have unique identities still but are optimized along [TS]

01:23:24 ◼   ► the same sort of line he just pick what side if you want to be on yeah that's a [TS]

01:23:32 ◼   ► good way to put it I mean but an end you know there's obviously compromises with [TS]

01:23:35 ◼   ► all of it you know there's the compromises without pepper obvious there [TS]

01:23:39 ◼   ► is no external storage has no concept of it in iOS there is no USB port or USB [TS]

01:23:43 ◼   ► see or anything you can plug in an external drive doesn't have built in [TS]

01:23:49 ◼   ► sdcard you have to go you know with the Lightning's sdcard thing and it's not [TS]

01:23:53 ◼   ► you know it works [TS]

01:23:55 ◼   ► people use it but it's not something you gonna keep plugged in all the time you [TS]

01:23:58 ◼   ► have to mostly wanna tablet and just occasionally want to use it just for a [TS]

01:24:02 ◼   ► certain things use a keyboard for it [TS]

01:24:05 ◼   ► so I mean who are you looking to sell more of off the top of my head you gonna [TS]

01:24:11 ◼   ► sell more smart keyboards or pencils I i'm assuming maybe I'm biased because [TS]

01:24:16 ◼   ► that's my back now that I'm assuming the pencil because that really is a [TS]

01:24:19 ◼   ► completely better take on that technology where we've had sort of [TS]

01:24:23 ◼   ► keyboards on on iPads before and maybe Logitech will sell more than out [TS]

01:24:27 ◼   ► believing we don't know we hope they'll be fragmented across a variety of [TS]

01:24:30 ◼   ► manufacturers I think the pencils going to be unique to this device for a while [TS]

01:24:34 ◼   ► and I think that there's as kids grow older I know the ATP guys mentioned it [TS]

01:24:40 ◼   ► last week but i've i've heard about it from Apple people for years is that the [TS]

01:24:44 ◼   ► younger you are the less likely you are to really give a crap about on-screen [TS]

01:24:48 ◼   ► keyboard vs physical keyboard of any kind whether it's built into the cover [TS]

01:24:52 ◼   ► or whatever that you know kids have grown up or or are growing up in the [TS]

01:24:56 ◼   ► eyeless era see an on screen touch keyboard as completely normal it's [TS]

01:25:03 ◼   ► interesting because previously I can I went through the migration from digital [TS]

01:25:09 ◼   ► become deadly native people were initially nato their analog native they [TS]

01:25:12 ◼   ► were reading newspapers and then became visually native and now you have people [TS]

01:25:15 ◼   ► who are touched native and using external and intermediate input devices [TS]

01:25:19 ◼   ► is just not the computing that they understand even when the MacBook [TS]

01:25:23 ◼   ► launched people were complaining they can plug the external monitor 2012 at [TS]

01:25:26 ◼   ► the amount of people who plug an external monitor into a MacBook is tiny [TS]

01:25:29 ◼   ► it all of our friends on Twitter but it's it's single-digit percentage points [TS]

01:25:33 ◼   ► and it's just not normal behavior and that's i think increasingly driving [TS]

01:25:36 ◼   ► Apple's products yeah I think so too [TS]

01:25:39 ◼   ► anything else on approach you wanna talk about i mean that rhyme with the [TS]

01:25:44 ◼   ► speakers were just there were marvelous you could just turn the ladies big echo [TS]

01:25:48 ◼   ► chambers for really loud speakers and when he rotated from landscape to [TS]

01:25:52 ◼   ► portrait or just 36 degrees they kept up with you [TS]

01:25:55 ◼   ► yeah I it occurs to me that for all the belly aching that's gone on about [TS]

01:26:00 ◼   ► mono output of iOS devices that the way they went stereo with this is like going [TS]

01:26:13 ◼   ► with 4 speakers that never occurred to me before I may be because I'm [TS]

01:26:18 ◼   ► unimaginative but you know obviously just like the screen rotates the [TS]

01:26:23 ◼   ► speakers rotate or you know this because I'm visibly rotate but the concept of [TS]

01:26:28 ◼   ► which sounds coming from a cherry they cost ya right in those what's up what's [TS]

01:26:32 ◼   ► down what's left what's right which way you're holding the device in boy in the [TS]

01:26:37 ◼   ► demo area as noisy and crowded as it was foiled certainly seemed like something [TS]

01:26:43 ◼   ► like hey that's something yeah it was really impressive I just can't wait to [TS]

01:26:48 ◼   ► actually get the device and put on like Avengers age of Ultron or something full [TS]

01:26:51 ◼   ► blast and and start rotating into lol it does it's kind of interesting and I [TS]

01:26:55 ◼   ► wonder you know you know a lot of people watch a lot of video on iPads its size [TS]

01:27:05 ◼   ► is obviously makes it better if you're willing to carry around the boy the [TS]

01:27:07 ◼   ► difference in sound output if you're not using advances dramatic now and this i [TS]

01:27:11 ◼   ► mean it will before police joke that the iPhone the iPad is a big iPhone I always [TS]

01:27:15 ◼   ► thought it was more like an iPhone gone IMAX and this really is an iPad on IMAX [TS]

01:27:19 ◼   ► because you hold it close it fills your field of view and whether it's a game or [TS]

01:27:22 ◼   ► a movie or something it really is immersive yeah totally agree the weight [TS]

01:27:27 ◼   ► I guess lasting I'll just mention is I know it sounds bad that it a little 307 [TS]

01:27:36 ◼   ► pounds heavier than the original iPad cos original iPad sure she feels heavy [TS]

01:27:40 ◼   ► compared to modern I bet and there's certain scenarios where I guess if [TS]

01:27:45 ◼   ► you're walking around with it and holding it in certain ways you're [TS]

01:27:48 ◼   ► definitely feel that but it's so much more balanced and it it sure is hard to [TS]

01:27:55 ◼   ► believe that it's as heavy as a result iPad when you pick it up and hold it [TS]

01:27:58 ◼   ► because it's it's so much more distributed throughout the whole device [TS]

01:28:02 ◼   ► like the iPhone six-plus is equivalent to a smaller heavier iPhone but because [TS]

01:28:06 ◼   ► it's so spread out you really don't feel that a normal use especially when you [TS]

01:28:09 ◼   ► hold in the middle [TS]

01:28:10 ◼   ► yeah it definitely feels light weight even though [TS]

01:28:13 ◼   ► it's you know my iPad standards humongous alright let's move on let me [TS]

01:28:20 ◼   ► take another break here in thank our next sponsor and another longtime friend [TS]

01:28:25 ◼   ► of the show love these guys [TS]

01:28:27 ◼   ► igloo igloo is the internet you'll actually like you I i say internet and [TS]

01:28:34 ◼   ► you work in enterprises and you just you're probably already like rolling [TS]

01:28:38 ◼   ► your eyes your sick because most Internet they're out there like [TS]

01:28:42 ◼   ► SharePoint stuff like that look like they were designed in 1997 and in large [TS]

01:28:48 ◼   ► part because they were in a glue is modern new internet software hosted by [TS]

01:28:56 ◼   ► then and it is modern in all the right ways everything they do is looks just as [TS]

01:29:05 ◼   ► good and it looks like it was just as well designed for your phone as it was [TS]

01:29:09 ◼   ► for your desktop or laptop [TS]

01:29:14 ◼   ► you know your upcoming new iPad pro really really good stuff let you share [TS]

01:29:19 ◼   ► one of the things you can do with a clue what is internet in for the modern day [TS]

01:29:23 ◼   ► look like what you share news organize files share files coordinate calendars [TS]

01:29:28 ◼   ► manage projects set up a little micro blogs which is sort of like having your [TS]

01:29:34 ◼   ► own internal Twitter private just for your team just for your company [TS]

01:29:38 ◼   ► all in one place their latest upgrade the one that they've been working on for [TS]

01:29:43 ◼   ► 2015 revolves around documents and how you interact with them gather feedback [TS]

01:29:48 ◼   ► and make changes so they've added things like the ability to track who has read [TS]

01:29:55 ◼   ► critical information to keep everyone on the same page as well as I read receipts [TS]

01:29:55 ◼   ► critical information to keep everyone on the same page as well as I read receipts [TS]

01:30:00 ◼   ► email except just for shared document on the internet and wireless n900 received [TS]

01:30:05 ◼   ► an email but if you've got a document that certain people on your team have to [TS]

01:30:10 ◼   ► sign off on for some kind of compliance or just the way the rules of your your [TS]

01:30:14 ◼   ► team work you do that the review and you get that feedback right there in the [TS]

01:30:19 ◼   ► system itself really really great apparently really really high in demand [TS]

01:30:24 ◼   ► from their customers so you know me my team is one person I but you know a lot [TS]

01:30:29 ◼   ► of people out there seems that more people signing off on these agreements [TS]

01:30:33 ◼   ► and stuff like that in getting a confirmation rating system [TS]

01:30:36 ◼   ► big big hit this year if your company has a legacy internet some kind of crap [TS]

01:30:43 ◼   ► or if you don't have any kind of internet and you're just winging it [TS]

01:30:47 ◼   ► without any kind of centralized organized internet to keep your team [TS]

01:30:52 ◼   ► organized you really should give it a try and it's no lose giving it a try [TS]

01:30:59 ◼   ► is the easiest thing in the world you can get a free trial software dot com [TS]

01:31:04 ◼   ► slash the talk show you don't really need the / the talk show but it lets [TS]

01:31:09 ◼   ► them know where you're coming from you get a free trial [TS]

01:31:12 ◼   ► you get up to 10 people on your team you can set up everything you want the whole [TS]

01:31:16 ◼   ► thing just works you can see all the features see all the things I've been [TS]

01:31:19 ◼   ► telling me about and from 210 people it's just free and as such is free for a [TS]

01:31:24 ◼   ► limited time it's just free so if you work on a really small team if you got [TS]

01:31:27 ◼   ► under 10 people you can just use it for free in perpetuity [TS]

01:31:31 ◼   ► which is a deal you can't beat if you've got more than 10 people try it with a [TS]

01:31:37 ◼   ► small team first see how good it is and then check out their pricing on [TS]

01:31:41 ◼   ► additional users it's super super competitive really really gets about as [TS]

01:31:45 ◼   ► low as you would think for something that's free for up to 10 people in [TS]

01:31:48 ◼   ► perpetuity really good pricing great features and and they're really [TS]

01:31:52 ◼   ► innovating their brown innovating sounds override what they're doing is just [TS]

01:31:56 ◼   ► building new features at a slow steady pace really really impressive they keep [TS]

01:32:01 ◼   ► working on it it's not you know static software they're really working on it [TS]

01:32:06 ◼   ► great stuff so my thanks to a blue software that includes offered a calm / [TS]

01:32:10 ◼   ► the talk show what was an extremely announced AppleTV yeah I'm gonna be [TS]

01:32:17 ◼   ► spent too much time on it because we just don't know that much but my first [TS]

01:32:21 ◼   ► impressions are that it's exactly what I wanted and I even bit last week on the [TS]

01:32:26 ◼   ► show that the main thing I really wanted was is something Syracuse's been talking [TS]

01:32:31 ◼   ► about for years to is to get fast forward and reverse scrubbing get the [TS]

01:32:36 ◼   ► latency on that and the user experience of that modernize that do what you know [TS]

01:32:41 ◼   ► that a computer can do it is you know give it a good feeling give it a sense [TS]

01:32:45 ◼   ► that you know where you're going and we're gonna stop and at least on the [TS]

01:32:50 ◼   ► damn I know when the on staged demonstrations that look great in the [TS]

01:32:53 ◼   ► hands-on area it worked as advertised in my hands it was really good and if [TS]

01:33:01 ◼   ► you've ever used the at the iPhone remote Apple you slide it goes too far [TS]

01:33:04 ◼   ► doesn't go far it doesn't solve them that iPhone app doesn't solve the [TS]

01:33:09 ◼   ► problem of infected never never never works oil and just exactly where I [TS]

01:33:16 ◼   ► wanted to be now whether it'll work like that for all content from all sources I [TS]

01:33:22 ◼   ► don't know because I have found with the current Apple TV that some are worse [TS]

01:33:26 ◼   ► than others [TS]

01:33:27 ◼   ► you know had an iTunes movies which you know you don't really stream which kind [TS]

01:33:33 ◼   ► of downloading child work better so who knows how the streaming work but I you [TS]

01:33:39 ◼   ► know I know that there are people from the streaming in particular was [TS]

01:33:44 ◼   ► something that they wanted to get better too so we'll see how it works in the [TS]

01:33:46 ◼   ► real world will see what kind of partnership they get with the companies [TS]

01:33:49 ◼   ► like Netflix on HBO and then we're seeing more partnerships to like HBO [TS]

01:33:53 ◼   ► famously switch to the MLB teams for their end and those companies are going [TS]

01:33:56 ◼   ► to get better and better at it well and i think that they have every interest in [TS]

01:34:01 ◼   ► working with apple on getting their experience on this thing as good as [TS]

01:34:05 ◼   ► possible and talking to people from the Apple TV team last week there's no doubt [TS]

01:34:09 ◼   ► in my mind the day they take that seriously though there are you know [TS]

01:34:12 ◼   ► they're exactly like I was hoping that they were they really really they were [TS]

01:34:16 ◼   ► completely dissatisfied with [TS]

01:34:18 ◼   ► fast Warner vs experience on the old Apple TV and didn't want to just make it [TS]

01:34:26 ◼   ► a little better [TS]

01:34:27 ◼   ► wanted to really kind of bring it to the the modern-day really just take a great [TS]

01:34:32 ◼   ► leap forward in that and I couldn't be more excited about that I know this is [TS]

01:34:36 ◼   ► nerdy but I would I really like is that for a while now these Apple TV iPhone [TS]

01:34:40 ◼   ► and iPad we've been running iOS under the covers just across the platform and [TS]

01:34:44 ◼   ► now the watch is that they all run iOS they all have no backward in front board [TS]

01:34:48 ◼   ► as the platform for those technologies in the iPhone and iPad a springboard the [TS]

01:34:53 ◼   ► washes carousel and Apple TV has pine board and headboard or something but [TS]

01:34:58 ◼   ► they're all they're all the same thing they all running the same platform you [TS]

01:35:01 ◼   ► can as a user I am in all the details of the watch compared to the TV compared to [TS]

01:35:06 ◼   ► the iPhone but I can figure it out because they are very similar things and [TS]

01:35:09 ◼   ► for developers yes Apple's doing things like they're making WebKit and and the [TS]

01:35:14 ◼   ► web basically a private API for the watch and the Apple TV and it does have [TS]

01:35:17 ◼   ► consequences but essentially if you know how to make apps for one of them you can [TS]

01:35:21 ◼   ► make apps for all of them making a watch extension are making Apple TV app is not [TS]

01:35:25 ◼   ► something foreign to you is not a whole new platform you have to learn and all [TS]

01:35:28 ◼   ► the technologies that Apple's been doing what we talked about for iOS 7 in Iowa [TS]

01:35:31 ◼   ► State announced I was my nose are leveraged across all of these devices [TS]

01:35:36 ◼   ► and it's one of those things where everything Apple does for one of them [TS]

01:35:39 ◼   ► end up making all of them better again I totally agree right there's a lot of and [TS]

01:35:51 ◼   ► everything is not as siloed as it was in the old days now they have teams working [TS]

01:35:59 ◼   ► like the the messages he watched those are part and parcel of the messages to [TS]

01:36:03 ◼   ► you not the exact people but there's not segregated anymore and on demand [TS]

01:36:07 ◼   ► resources I mean that's interesting I i WDC when they talk about it as part of a [TS]

01:36:12 ◼   ► planning but then you see an Apple TV and they don't want any and all there [TS]

01:36:16 ◼   ► was some concern about this but they don't want you to have a 32 gigabyte [TS]

01:36:19 ◼   ► Apple TV and you go to download an app it says your Apple TV is full you have [TS]

01:36:23 ◼   ► to delete something you gotta go in trying to figure out they'd only be [TS]

01:36:26 ◼   ► anywhere near that experience so there if your Apple TV is emptied all [TS]

01:36:29 ◼   ► downloaded 200 megabyte [TS]

01:36:31 ◼   ► initial file and then immediately start downloading a 2 Gigabyte tag and then [TS]

01:36:35 ◼   ► immediately start downloading more and as much as they can but if your Apple TV [TS]

01:36:38 ◼   ► is almost full download that first really small file which will almost [TS]

01:36:42 ◼   ► assuredly fit and they started removing the less frequently used in older data [TS]

01:36:46 ◼   ► that can make room for the new frequently use data and they're doing [TS]

01:36:49 ◼   ► this whole near line management system that makes these devices hopefully just [TS]

01:36:54 ◼   ► do the goal is to make that all seamless for the end user and yes absolutely more [TS]

01:36:58 ◼   ► work for developers to go through and make these resources and tag them into [TS]

01:37:02 ◼   ► everything but the result is you know you're sitting there and you want to [TS]

01:37:04 ◼   ► play minecraft you don't get that pop up saying sorry can install it [TS]

01:37:08 ◼   ► yeah absolutely yeah I think you know and and serenity Caldwell tackled it [TS]

01:37:13 ◼   ► very able in a piece of it came out yesterday yesterday was when I saw it [TS]

01:37:18 ◼   ► but you know it quickly got misinterpreted as apps for Apple TV have [TS]

01:37:27 ◼   ► a 200 megabyte limit and knowing that you know there's an awful lot of games [TS]

01:37:35 ◼   ► the deaths on enough for that's not the case it's just a 200 megabyte initial [TS]

01:37:40 ◼   ► download just to have an app that Apple TV that you can launch and then after [TS]

01:37:47 ◼   ► that whatever the resources you need and let's face it we're talking about games [TS]

01:37:50 ◼   ► you can start downloading immediately be levels it could be texture maps it could [TS]

01:37:57 ◼   ► be like you've seen the the introductory tutorial video you don't need that [TS]

01:38:01 ◼   ► anymore throws it away you don't need these cutscenes anymore you don't need [TS]

01:38:04 ◼   ► these cost impacts are you don't need this expansion pack it just throw those [TS]

01:38:07 ◼   ► away [TS]

01:38:09 ◼   ► guided really good explanation of this to understand that this is not if you [TS]

01:38:13 ◼   ► just use unity or you just use epics engine maybe this is is could be [TS]

01:38:17 ◼   ► impossible I don't know but it might be very difficult to slice your appt this [TS]

01:38:21 ◼   ► way that they're they're solving for me sitting on my couch on a small capacity [TS]

01:38:25 ◼   ► device yeah so I'm impressed by the video in C [TS]

01:38:31 ◼   ► delighted at the prospect of apps and games I think I like the controller I [TS]

01:38:40 ◼   ► don't know that it's going to be a great controller for games I think how much [TS]

01:38:45 ◼   ► gaming actually takes place on this thing I I really don't know about but I [TS]

01:38:49 ◼   ► think in terms of using it to watch TV is has the potential to to truly be what [TS]

01:38:56 ◼   ► we've always hoped Apple TV would be angry and you can only write night only [TS]

01:39:00 ◼   ► have one of them attached and unfortunately they're talking about [TS]

01:39:03 ◼   ► only have one of the Apple Remote attached if you want to have other [TS]

01:39:06 ◼   ► things have to use iOS devices probably running an updated version of the Apple [TS]

01:39:10 ◼   ► Remote app where you have to use the made for iPhone which is now in a [TS]

01:39:13 ◼   ► misnomer the made for iPhone game controllers and recently it looks like [TS]

01:39:17 ◼   ► there is a change in policy that says you have to at least include controls [TS]

01:39:20 ◼   ► for the Apple Remote you can make a game that's my only and that's led some [TS]

01:39:26 ◼   ► consolation to you because the Apple Remote doesn't have the physical [TS]

01:39:28 ◼   ► capabilities of a full game pad right like there's no way to simulate keypad [TS]

01:39:35 ◼   ► and an analog standard trigger but in all those things [TS]

01:39:39 ◼   ► shoulder buttons so yeah that's obviously going to limit limit some of [TS]

01:39:50 ◼   ► the games they can come out but my hope is that again this causes a lot of angst [TS]

01:39:55 ◼   ► on Twitter but the best thing you can do is follow radar write an article [TS]

01:39:58 ◼   ► explaining like Apple hates gamers and that doesn't like getting attention it's [TS]

01:40:03 ◼   ► easy to dismiss that the writer really informed article about this is what the [TS]

01:40:06 ◼   ► game you want to make why is awesome and why how Apple is stopping you and these [TS]

01:40:09 ◼   ► debates going inside that we all hear them to go inside the company to their [TS]

01:40:12 ◼   ► people fighting for both sides of this all the time and if you have a stake in [TS]

01:40:16 ◼   ► one side or another just arm them as best you can [TS]

01:40:19 ◼   ► yeah I have heard though I know we talked about it offline but that you you [TS]

01:40:24 ◼   ► know that the buttons on the remote are programmable you know by the app so you [TS]

01:40:28 ◼   ► can use the buttons for game buttons but you're still in your obviously limited [TS]

01:40:35 ◼   ► in some way by the fact that it's just aid you got the accelerometer so you can [TS]

01:40:39 ◼   ► do like the the power game type stuff that they showed onstage [TS]

01:40:43 ◼   ► and whatever else you can do with that Wiimote style weaving the screen and you [TS]

01:40:51 ◼   ► have a touch pad but clearly there's no substitute for a deeper yeah I mean [TS]

01:40:56 ◼   ► these things are always a tension it whether it's going to take what you need [TS]

01:41:00 ◼   ► to control a great entertainment center and what do you need to control a great [TS]

01:41:03 ◼   ► video game and I remember using the Xbox Media Center with the Xbox controller [TS]

01:41:07 ◼   ► and that wasn't great at to go by the hardware controller but that wasn't a [TS]

01:41:10 ◼   ► sort of stupid four games so that you end up with these environments I also [TS]

01:41:16 ◼   ► saw some confusion a lot of people seem confused when you look at the User [TS]

01:41:20 ◼   ► Interface Guidelines that they have the difference they have something things [TS]

01:41:24 ◼   ► that involve a click and things that involve a tap and I think it's funny I [TS]

01:41:30 ◼   ► didn't see any confusion over this entire crowd had my hands on [TS]

01:41:33 ◼   ► period with them I think that I think that what it is that the touchpad clicks [TS]

01:41:44 ◼   ► when you press it but you can also just tap it without clicking sort of like a [TS]

01:41:49 ◼   ► mac book trackpad yeah I couldn't get a clear answer about that and I and you [TS]

01:41:55 ◼   ► there was so much going on [TS]

01:41:57 ◼   ► neglected to follow up properly but I heard both you couldn't couldn't tap on [TS]

01:42:00 ◼   ► it [TS]

01:42:02 ◼   ► yeah well I think you can tap and you can click on the click is actual [TS]

01:42:06 ◼   ► physical click and then tap is just like tapping so it's effectively like the way [TS]

01:42:10 ◼   ► that a Macbook and have tapped that don't actually click it and click which [TS]

01:42:14 ◼   ► is a click away the Magic Trackpad if you have it set up that way I think [TS]

01:42:18 ◼   ► we're gonna need more than you know two minutes of your time with it really and [TS]

01:42:25 ◼   ► it's serious stuff it was way better than I thought it was a serious often [TS]

01:42:28 ◼   ► been a point of concern for some people but I tried all that stuff into the [TS]

01:42:32 ◼   ► ability to say what did you say it goes back thirty seconds or something and get [TS]

01:42:36 ◼   ► you the subtitles at the same time that's such a great feature it really is [TS]

01:42:40 ◼   ► in part of it comes to the the whole like being better at scrubbing and keep [TS]

01:42:45 ◼   ► in keeping more of that streamed video you know I live in memory so that you [TS]

01:42:50 ◼   ► can do that [TS]

01:42:51 ◼   ► but then turning on the captions for that it's such a great accessibility [TS]

01:42:55 ◼   ► features and it's one of those accessibility features that is like it [TS]

01:43:00 ◼   ► just shows their accessibility is for can be for anybody you can have you know [TS]

01:43:06 ◼   ► absolutely nothing that you you know perfect vision great hearing you know no [TS]

01:43:11 ◼   ► motor skill problems at all but a feature like that like if you just can't [TS]

01:43:15 ◼   ► make out what a character said that's accessibility right it just shows how [TS]

01:43:21 ◼   ► accessibility don't think of accessibility is being for others for [TS]

01:43:24 ◼   ► people who have some sort of disabilities or something like that it [TS]

01:43:28 ◼   ► it it released you know it certainly is more important for people who have [TS]

01:43:33 ◼   ► disabilities but that's a great example of how you accessibility is a mindset [TS]

01:43:39 ◼   ► and it really works for everybody and it is amazing was one of the first to go to [TS]

01:43:43 ◼   ► any event I magnin somewhere for you when I get a bunch of people saying [TS]

01:43:46 ◼   ► please ask him if we were still there because accessibility is incredibly [TS]

01:43:50 ◼   ► passionate credibly engaged but they always feel like they don't really make [TS]

01:43:53 ◼   ► out any money or or companies in general and they'll be the first thing that gets [TS]

01:43:57 ◼   ► chopped if any deadlines can write so there is really really concerned that [TS]

01:44:02 ◼   ► there's not going to be there and they've seen it with other products [TS]

01:44:05 ◼   ► yeah absolutely but you had a one-out had voice-over for the Apple TV dad [TS]

01:44:10 ◼   ► voice-over for 3d touch on the iPhone and ask them about that that is not even [TS]

01:44:15 ◼   ► a point of pride for them it is they believe that is something that has to be [TS]

01:44:18 ◼   ► done and they have teams of people making sure it gets done to me of when I [TS]

01:44:21 ◼   ► don't know anything about voice-over for 3d touch so right now if you press the [TS]

01:44:26 ◼   ► 3G touch on it you have voice over an able to I'll tell you what it is and [TS]

01:44:30 ◼   ► then when it pops up you can flick through a readout to the different [TS]

01:44:33 ◼   ► option choices for example in the home screen icon and then you can choose the [TS]

01:44:36 ◼   ► one that you want and that makes it accessible to people who can't see the [TS]

01:44:39 ◼   ► actual 3d touch controls gotcha makes sense yeah I'm not surprised but that's [TS]

01:44:45 ◼   ► really great and you know the Serie responsiveness in the hands on demo area [TS]

01:44:51 ◼   ► was as as good as shown on stage I mean I was completely on creative and he just [TS]

01:44:59 ◼   ► did the same thing they did and perhaps it was a good test but I did you know [TS]

01:45:03 ◼   ► shamisen James Bond movies I did show me up so talk show where multiple guests [TS]

01:45:09 ◼   ► and 300 results pretty good that's a pretty good but I saw other people doing [TS]

01:45:17 ◼   ► other ones you know I forget what other ones show me action movies only the new [TS]

01:45:21 ◼   ► ones and and stuff like that worked and I i you know okay it's you know it's not [TS]

01:45:28 ◼   ► gonna make truly magical upgrade year-over-year serious and get a [TS]

01:45:35 ◼   ► suddenly become how 2001 but it does seem like it's getting better and it [TS]

01:45:41 ◼   ► does seem like the Apple TV team in particular has somehow figured out a way [TS]

01:45:45 ◼   ► to get it even better than the other platforms were series available [TS]

01:45:52 ◼   ► standing and I might be wrong is it the Serie team was still doing a lot of this [TS]

01:45:55 ◼   ► work and it was delivered to the Apple TV team but just in general that team is [TS]

01:46:00 ◼   ► it serious one of those things where the first time you tried as his magical but [TS]

01:46:03 ◼   ► when you do have problems you just saw forget it I'm not using it again and [TS]

01:46:06 ◼   ► they have to be really careful because they don't have that many shots to make [TS]

01:46:09 ◼   ► it a permanent part of your workflow but with this she doesn't think all if you [TS]

01:46:13 ◼   ► aren't familiar with it sequential inference where when you say something [TS]

01:46:16 ◼   ► and then you say something else it bases its answer not on the the thing most [TS]

01:46:20 ◼   ► recently said that on the context of the history going back to when you first [TS]

01:46:23 ◼   ► started talking to it and they were doing that James Bond movies only show [TS]

01:46:27 ◼   ► me the new ones only show me the ones with sean connery only show me the ones [TS]

01:46:30 ◼   ► with you know this or this or that guests are and they keep up with the [TS]

01:46:35 ◼   ► contacts and it could both reduce the amount of options and increase them in a [TS]

01:46:40 ◼   ► way that really seemed like you were talking to somebody not to me was the [TS]

01:46:42 ◼   ► most impression impressive thing to the way to do such fast set sorting and give [TS]

01:46:46 ◼   ► you a result that was what you wanted another thing again something that not [TS]

01:46:53 ◼   ► you know go back seven seconds is a feature I never occurred to me because [TS]

01:47:01 ◼   ► it does seem too good to be true now that I've seen it I can't wait to have [TS]

01:47:03 ◼   ► some of the features of the day have are things that we've all wanted since [TS]

01:47:07 ◼   ► forever like universal search where if you know you want to see Caddyshack you [TS]

01:47:12 ◼   ► say show me Caddyshack and you have a Netflix subscription then you may be of [TS]

01:47:16 ◼   ► HBO show me if that if Caddyshack is available for me so I have to pay [TS]

01:47:21 ◼   ► anything to get it because it's already on Netflix and show in one place don't [TS]

01:47:25 ◼   ► make me go on in their place in search there then go to HBO then go to iTunes [TS]

01:47:30 ◼   ► there is now they view this is one of those things where it really does suck [TS]

01:47:34 ◼   ► to be Apple's almost like because people been asking for this for years and Apple [TS]

01:47:38 ◼   ► wanted to do it for years and the media companies would not let them they did [TS]

01:47:42 ◼   ► not want to be reduced to one of many options on a TV set and is almost like [TS]

01:47:46 ◼   ► when they gave amazon mp3 DRM free music and wouldn't give it to Apple once in [TS]

01:47:50 ◼   ► awhile ago Apple does Apple not only does not get what they want to get the [TS]

01:47:54 ◼   ► opposite of what they want and I don't know how they ended up getting this deal [TS]

01:47:57 ◼   ► but when you see it and you start asking for those things and it just works and I [TS]

01:48:00 ◼   ► knew that the media companies can be completely happy about that could reduce [TS]

01:48:04 ◼   ► them to a commodity and they can't be happy about skipping around and all [TS]

01:48:07 ◼   ► these things but I was able to do it and to me that makes it a much better [TS]

01:48:11 ◼   ► experience [TS]

01:48:12 ◼   ► yeah but I think that in some ways maybe they could maybe they sold it to them on [TS]

01:48:16 ◼   ► the merits of the user experience which is an especially like if you're a [TS]

01:48:22 ◼   ► Netflix subscriber if you're not you're not going to get those results anyway [TS]

01:48:26 ◼   ► because you don't have Netflix if you are a Netflix subscriber and you want to [TS]

01:48:31 ◼   ► see a certain movie why wouldn't you if if you know the results from Syria say [TS]

01:48:35 ◼   ► okay get it from iTunes and it'll be dollar $99.99 399 rental or you can just [TS]

01:48:43 ◼   ► hit play on Netflix why wouldn't you just hit play on Netflix I believe [TS]

01:48:47 ◼   ► they're doing it with public not everyone has access to the search on [TS]

01:48:50 ◼   ► Apple TV i think is that still partner program and it definitely partner place [TS]

01:48:56 ◼   ► partner base and so like for example if and when Amazon submits an Amazon Prime [TS]

01:49:02 ◼   ► video app to the App Store just because they have submitted the app the content [TS]

01:49:07 ◼   ► of it won't necessarily won't just show up [TS]

01:49:10 ◼   ► magically those those universal results are limited to partners [TS]

01:49:14 ◼   ► but I really can't see in the modern world where they wouldn't want to [TS]

01:49:18 ◼   ► partner with that and how many other places are there were you could see it [TS]

01:49:23 ◼   ► if it's the same movie or TV show you know how how likely is it be gonna be [TS]

01:49:28 ◼   ► like HBO usually has like a rotation like this month these are the movies HBO [TS]

01:49:32 ◼   ► as and so sure maybe sometime there's going to be a movie that available on [TS]

01:49:39 ◼   ► both networks and HBO and so you the person who just did the query are gonna [TS]

01:49:44 ◼   ► pick one and you wouldn't pick the other but who's to say you wouldn't have [TS]

01:49:48 ◼   ► searched in the one you picked first anyway right and which case you still [TS]

01:49:52 ◼   ► wouldn't be giving them to play and ultimately what Netflix really wants is [TS]

01:49:56 ◼   ► you did it remained a subscriber women whether you watch you know Smokey and [TS]

01:50:00 ◼   ► the Bandit on HBO instead of watching it on Netflix doesn't cost any money if [TS]

01:50:05 ◼   ► you're still paying your monthly bill and lastly I think they all seem to know [TS]

01:50:10 ◼   ► that the future for these services as their exclusive stuff what's made HBO [TS]

01:50:16 ◼   ► HBO is HBO exclusive shows like Game of Thrones introduce detective and what's [TS]

01:50:21 ◼   ► what's keeping Netflix relevant what's keeping with making red Netflix more [TS]

01:50:26 ◼   ► popular than ever it's the Netflix original content and when you search for [TS]

01:50:30 ◼   ► that original content wouldn't you why wouldn't you want to show up if you just [TS]

01:50:34 ◼   ► ask Siri you know show me you know what Kevin Spacey 12 cards house of cards [TS]

01:50:40 ◼   ► house of cards [TS]

01:50:43 ◼   ► why wouldn't you wanted to show up as just universal search wherever you are I [TS]

01:50:46 ◼   ► think the fact that they know that the stuff that the most important for you to [TS]

01:50:49 ◼   ► find from them as their exclusive stuff which are knocking you can't find [TS]

01:50:52 ◼   ► anywhere else it changes the dynamics of of why they would want to be involved in [TS]

01:50:57 ◼   ► that entire thing is changing so frustratingly slow but I think [TS]

01:51:02 ◼   ► absolutely a certain point they're going to be exclusive data and that's more [TS]

01:51:05 ◼   ► important than being considered a phase yeah and I think if there's anybody who [TS]

01:51:08 ◼   ► may be wouldn't want to be involved in it for a nickel and diming from a nickel [TS]

01:51:12 ◼   ► and diming angle it would be apple in terms [TS]

01:51:15 ◼   ► of if your option would be to rent it from Apple and this is right now [TS]

01:51:20 ◼   ► speaking before any sort of hypothetical streaming packages offering the future [TS]

01:51:24 ◼   ► but as of today as of when we first get our first Apple new Apple TV is later [TS]

01:51:28 ◼   ► than later this year if there's a movie that they have rent but Netflix has it [TS]

01:51:34 ◼   ► or HBO has it and you're a Netflix and HBO's subscriber it's gonna cost Apple [TS]

01:51:39 ◼   ► money cuz you're not gonna run it you gonna go watch the the copy of it you [TS]

01:51:42 ◼   ► can see for free multi-point their biggest deal now is the early access [TS]

01:51:46 ◼   ► things where you can get for example age of Ultron or something else [TS]

01:51:50 ◼   ► weeks before any other service and yes it's full price but if you want it badly [TS]

01:51:53 ◼   ► enough you can have it well and ultimately I think he just gets to the [TS]

01:51:56 ◼   ► usual Apple mantra of that for you know let's just make it awesome let's make an [TS]

01:52:00 ◼   ► awesome experience and worry about you know we'll get our money eventually but [TS]

01:52:04 ◼   ► we don't have to make every single three dollars that we have to know at the time [TS]

01:52:07 ◼   ► that we get if people are going to be happy using networks on Apple TV good [TS]

01:52:13 ◼   ► yeah they were absolutely right the other Apple TV then you may worry about [TS]

01:52:17 ◼   ► who you know when something from it we still haven't even talked about the [TS]

01:52:20 ◼   ► iPhone's launch up with so much the current iPhone sex ass [TS]

01:52:32 ◼   ► I heard there's anything anything surprising I liked Apple's tagline [TS]

01:52:41 ◼   ► because every year they get shit for exactly the same as the last one which [TS]

01:52:44 ◼   ► is the same with a 911 every Nokia phone is the same for years every HTC phone [TS]

01:52:48 ◼   ► every sounds on their phones in this year they turn that around release that [TS]

01:52:52 ◼   ► nothing has changed except for everything I thought that was a good [TS]

01:52:55 ◼   ► weekend not to that mean and I really like that commercial the way that the [TS]

01:52:58 ◼   ► commercial just takes that reaction square on and even starts with it even [TS]

01:53:04 ◼   ► really starts in with the narrator Lake Bell really isn't she's not she doesn't [TS]

01:53:10 ◼   ► sound sarcastic she really sounds like she's going with the idea that there's [TS]

01:53:14 ◼   ► not much of its new and then starts telling everything its new and [TS]

01:53:18 ◼   ► ultimately I don't know my my take is that if anything if you if you're on a [TS]

01:53:24 ◼   ► to europe upgrade cycle if you get a new iPhone every two years which is totally [TS]

01:53:28 ◼   ► sensible as a lot more sensible than [TS]

01:53:30 ◼   ► get one everyone by everyone that comes out upgrade cycle that mean you know I [TS]

01:53:37 ◼   ► get stolley sensible I think in general you're better off on the last cycle I [TS]

01:53:44 ◼   ► think that the ass upgrades are often the ones that have the more stuff I [TS]

01:53:48 ◼   ► think it was the 5s they invented touch that but brought such a deed us for us [TS]

01:53:54 ◼   ► we're serie es was the new chipset Nvidia recording yeah and some of the [TS]

01:53:59 ◼   ► performance upgrades really seem most notice by now goes back to the original [TS]

01:54:03 ◼   ► asked the 3G S 3G s was a huge upgrade maybe in hindsight it's hard to rate [TS]

01:54:10 ◼   ► these things because it's largely an iterative process and it's been so close [TS]

01:54:14 ◼   ► to annual that you really we've been hearing these complaints ever since the [TS]

01:54:21 ◼   ► 3G I mean honestly the first second you know the second I finally made well it's [TS]

01:54:27 ◼   ► now it's plastic and all they did was add 3G and every single year since then [TS]

01:54:33 ◼   ► the some of the same people complain that this is not a major upgrade [TS]

01:54:37 ◼   ► and yet here we are you know eight years later and and we have this phone instead [TS]

01:54:43 ◼   ► of the original iPhone and it's it's you know it's almost incomprehensible better [TS]

01:54:48 ◼   ► every year is like that it's incremental in some ways but I think in general [TS]

01:54:53 ◼   ► some of the more impressive engineering stuff comes on the last year cycles when [TS]

01:54:59 ◼   ► they can work within the design constraints of the previous year [TS]

01:55:04 ◼   ► yeah it seems often times and I guess it depends on what department you're in [TS]

01:55:07 ◼   ► that your chief challenge in the design years is to get all your stuff to fit in [TS]

01:55:11 ◼   ► the new design whether it's a camera processor but no more thermally [TS]

01:55:15 ◼   ► constrained you've got to figure all that out and then you figure that out [TS]

01:55:18 ◼   ► already paid that tax on the next year you can start racing ahead again right [TS]

01:55:22 ◼   ► did you know that I think like that six obviously was about making a bigger and [TS]

01:55:26 ◼   ► that certainly is some engineering involved but all of the technologies [TS]

01:55:30 ◼   ► were the same as the technologies that were there before and it's the azure [TS]

01:55:34 ◼   ► model that comes with 3d touch yeah and it's free and always wondering what [TS]

01:55:41 ◼   ► story to me and I think we've talked about this before [TS]

01:55:43 ◼   ► to me what Apple is going to do was never that interesting the same reason [TS]

01:55:46 ◼   ► why I don't want to know what's going to happen in the new Star Wars movie I want [TS]

01:55:50 ◼   ► to see how well they gonna realize that if you just look at Phantom Menace on [TS]

01:55:53 ◼   ► paper you know there's this character that character that tells you what's [TS]

01:55:56 ◼   ► going to happen but it doesn't tell you what the movie is gonna be and I i want [TS]

01:56:00 ◼   ► to see how Apple presents this stuff like you hear about you know they use [TS]

01:56:03 ◼   ► for such in the washer using a trackpad they're going to use it in the phone but [TS]

01:56:06 ◼   ► how are they going to use it and what difference is gonna make me using the [TS]

01:56:09 ◼   ► phone that's always a super interesting part and I did way better with that then [TS]

01:56:14 ◼   ► I thought they were gonna do they did a really really well crafted story around [TS]

01:56:17 ◼   ► three types for me i i think it's interesting that they've settled on this [TS]

01:56:25 ◼   ► two years of industrial design and it's been other than the original iPhone it [TS]

01:56:34 ◼   ► has been I mean it there's been no exceptions whatsoever right there is a [TS]

01:56:39 ◼   ► result of fun which was like a one off then there was the 3G than the 3G S [TS]

01:56:43 ◼   ► which is exactly that [TS]

01:56:45 ◼   ► from the outside you know like the 3G but you know better internals than the [TS]

01:56:51 ◼   ► four and then the for us than the 595 s 66 S III you know again you you know [TS]

01:56:58 ◼   ► like I proved you know last week you can definitely go wrong by directing that [TS]

01:57:02 ◼   ► Apple will keep doing in the future when it's done in the past but for some [TS]

01:57:07 ◼   ► reason why should I get really works for them here and that they've got this down [TS]

01:57:10 ◼   ► and that it gives the industrial design team two years to come out with what's [TS]

01:57:15 ◼   ► next and they're not scrambling every year and I think it it gives used you [TS]

01:57:22 ◼   ► know gives everybody ecosystem an extra year of case compatibility I know that [TS]

01:57:30 ◼   ► there was some talk or speculation haven't even looked at the specs I I [TS]

01:57:33 ◼   ► honestly don't even know but that the Sixaxis are slightly like in terms of [TS]

01:57:38 ◼   ► tenths of a millimeter or something but I asked and they are case compatible [TS]

01:57:44 ◼   ► like any case that was certified for your iPhone 6 should fit on a success [TS]

01:57:50 ◼   ► like a super cheap case with no manufacturing tolerances at all so there [TS]

01:57:55 ◼   ► may be exceptions but I think the ones I think like I don't know I to my [TS]

01:58:00 ◼   ► knowledge if there are exceptions it would have to be something that is [TS]

01:58:03 ◼   ► totally rigid [TS]

01:58:06 ◼   ► I don't know they're compatible within tolerance levels are complete and that [TS]

01:58:11 ◼   ► such a big deal for some of the things that lake ecosystem wiser such a big [TS]

01:58:15 ◼   ► advantage of being an iPhone user like when you go to Disney World if you want [TS]

01:58:20 ◼   ► to buy a case from Disney for your iPhone the fact that they're all the [TS]

01:58:28 ◼   ► ones they already have [TS]

01:58:29 ◼   ► gonna fit the fuck you buy a new phone you know now in September you can just [TS]

01:58:33 ◼   ► go there and all those cases that are in stores already work to huge advantage [TS]

01:58:37 ◼   ► yeah and many factual tell you is at the same thing that they don't have to cut [TS]

01:58:41 ◼   ► new cases every year and also try and cover nine or ten different designs in [TS]

01:58:45 ◼   ► the same company every year right [TS]

01:58:47 ◼   ► totally think so [TS]

01:58:48 ◼   ► and you know i'm for example so like for the engineering team working on 3d touch [TS]

01:58:52 ◼   ► who knows how many years they've been working on this in a lot apparently [TS]

01:58:55 ◼   ► probably a lot but they you know as soon as the hardware designed for the six and [TS]

01:59:01 ◼   ► six s was sad [TS]

01:59:04 ◼   ► a whole bunch of the constraint that they would have to know to worry about [TS]

01:59:07 ◼   ► where set and you know yes they made a change in a switch from whatever series [TS]

01:59:13 ◼   ► aluminum the 7000 series aluminum and I'm sure there were all sorts of little [TS]

01:59:17 ◼   ► things along the way where they got you know monkey wrenches towards but at a [TS]

01:59:21 ◼   ► basic level they knew the sizes of the devices that they would be working with [TS]

01:59:25 ◼   ► the new the sizes of the displays and I you know I and thats not like they knew [TS]

01:59:31 ◼   ► that last year that's like they knew that two years ago because the design of [TS]

01:59:34 ◼   ► the six and 66 + with set two years ago a year in advance [TS]

01:59:39 ◼   ► you know somewhere within Apple there is a team that knows exactly what the I [TS]