The Talk Show

00:00:00 ◼   ► as we record we are recording on Thursday November 19th I have seen [TS]

00:00:03 ◼   ► reports now on Twitter that people are saying that the Apple pencils are [TS]

00:00:08 ◼   ► actually starting to appear in retail stores I thought he was in in San [TS]

00:00:12 ◼   ► Francisco and there's a whole bunch of them available yesterday when the [TS]

00:00:17 ◼   ► Wednesday the 18th there are a lot of reports that it looked to me like the [TS]

00:00:22 ◼   ► they were making an effort to get them out like a whole bunch of reports like I [TS]

00:00:26 ◼   ► saw five of them here and there were twenty of them there and I thought that [TS]

00:00:30 ◼   ► was a good sign and there's more that today so it looks like whatever was [TS]

00:00:34 ◼   ► going on [TS]

00:00:35 ◼   ► whatever logistical bottleneck was there may be as as if not installed itself at [TS]

00:00:43 ◼   ► least has widened the bottleneck a little bit I'm curious to see what [TS]

00:00:46 ◼   ► happens to people who like we're promised three or four weeks shipping [TS]

00:00:51 ◼   ► dates a week or two ago whether they start getting them earlier than promised [TS]

00:00:56 ◼   ► or whether the shipping lines will take as long as they had done yet that's what [TS]

00:01:00 ◼   ► I wonder sometimes if Apple has really thought through the whole dichotomy of [TS]

00:01:05 ◼   ► shipping vs Apple store in a retail store pickup because the Apple TV I I [TS]

00:01:11 ◼   ► wonder how many returns they're going to get where people bottom the moment that [TS]

00:01:14 ◼   ► it was for sale [TS]

00:01:16 ◼   ► Adams had them shipped on the cheaper shipping so they would get them the next [TS]

00:01:20 ◼   ► week and then found that they were all in the Apple stores on the on the day [TS]

00:01:23 ◼   ► that's what I'm to me I just got my box and just put the label back on and send [TS]

00:01:28 ◼   ► it back out because three days earlier I just walked into my local Apple store in [TS]

00:01:31 ◼   ► and pick one up and this is like that to a little bit where it's like you know if [TS]

00:01:36 ◼   ► you could get one in the retail store and your order says it's gonna be four [TS]

00:01:40 ◼   ► weeks out that's you know that's sort of silly I mean I get I get why they don't [TS]

00:01:44 ◼   ► want to turn people away who want to buy an iPad pro at the retail store and won [TS]

00:01:48 ◼   ► a pencil with it they want to kind of have a pencil for them but I would be [TS]

00:01:51 ◼   ► frustrating if you were waiting at home for it for months [TS]

00:01:56 ◼   ► yeah and I just like when you show it to people it's like just showing it to [TS]

00:02:03 ◼   ► somebody if I didn't have the pencil I would [TS]

00:02:05 ◼   ► I honestly don't even know what I would tell them there's a bigger bed yeah I [TS]

00:02:10 ◼   ► mean and they keep people definitely want to try the keyboard and you know [TS]

00:02:15 ◼   ► it's you know and it's interesting to it's easy to imagine a big iPad it is [TS]

00:02:20 ◼   ► different actually sit down in front of it and use it but just from the first [TS]

00:02:25 ◼   ► minute or two everybody wants to use the pencil yeah how could you not how could [TS]

00:02:30 ◼   ► unite and even though it's not like you're having been styluses 44 iPads [TS]

00:02:35 ◼   ► before but this is the you know it's the Apple stylist so it's got that kind of [TS]

00:02:39 ◼   ► Attraction around it and the idea is it sounds like it's bearing out for [TS]

00:02:42 ◼   ► everybody we know who actually knows about drawing things like to call it [TS]

00:02:48 ◼   ► really does deliver on that that its precision is pretty amazing and that on [TS]

00:02:52 ◼   ► absent been updated the lag is very very minimal yeah yeah totally I i think it's [TS]

00:03:01 ◼   ► very high and the palm rejection is all bearing out as best I i've been traded [TS]

00:03:08 ◼   ► likes figure this out and look at how they're doing the palm rejection and I'm [TS]

00:03:14 ◼   ► sure to probably more than this but it seems like the two things I can tell [TS]

00:03:17 ◼   ► that they're doing is no one is obvious which is kind of looking for what I'll [TS]

00:03:22 ◼   ► just call a fat touch meaning like the media part of your palm and just [TS]

00:03:27 ◼   ► rejecting it outright that wow that is that is either an enormous the harm or [TS]

00:03:32 ◼   ► that that the palm but the other thing that they're doing is like drawing mode [TS]

00:03:37 ◼   ► I could see it in the Notes app when you're in little sketch mode in note is [TS]

00:03:42 ◼   ► sometimes when you put your palm down you'll get a false hit and it'll put [TS]

00:03:48 ◼   ► like a little drawing mark there it's hard to see sometimes you have to look [TS]

00:03:52 ◼   ► at it at an angle because your palm actually covers it but it puts like a [TS]

00:03:56 ◼   ► little false Denmark down but then as soon as the touches it just says oh ok [TS]

00:04:01 ◼   ► using the pen throw that throw that last market way in which i think has [TS]

00:04:05 ◼   ► something to do with their they've got this whole touch coalescing thing I mean [TS]

00:04:08 ◼   ► they're trying to they're trying to you it's not a one-to-one it's a little bit [TS]

00:04:11 ◼   ► like to correct your typing I think where it's it's trying to look [TS]

00:04:15 ◼   ► holistically it sort of like what it's getting input on the screen and make [TS]

00:04:18 ◼   ► some judgments [TS]

00:04:19 ◼   ► and they may be sort of in real time they're trying to figure out what [TS]

00:04:22 ◼   ► actually is going on instead of just it being I think the old-style touch [TS]

00:04:26 ◼   ► screens were much more about 121 kind of thing it's what it's not I'll tell you [TS]

00:04:30 ◼   ► what it's not is its not washing out everything but the pencil because you [TS]

00:04:34 ◼   ► can actually I don't know if you've tried this but if you put two fingers [TS]

00:04:37 ◼   ► down on the screen in notes you'll get the ruler to actually bring up the ruler [TS]

00:04:42 ◼   ► and then you can with your other hand you can draw on the ruler the ad and [TS]

00:04:47 ◼   ► yeah with the pencil so it's not like it's locking out the scream from other [TS]

00:04:52 ◼   ► from fingers like it that's not it is looking for that media blob of the side [TS]

00:04:58 ◼   ► of your hand or or the butt of your view of your poem and realizing what it is [TS]

00:05:05 ◼   ► and saying I'm just gonna ignore that right and if it does get I wonder if it [TS]

00:05:10 ◼   ► may be but it i think is probably some kind of reasonable distance you know if [TS]

00:05:17 ◼   ► you had if you had a finger way apart from the pen it's gonna know that that's [TS]

00:05:22 ◼   ► not a touch from the hand holding a pen because too far away it's like that [TS]

00:05:25 ◼   ► distance of when you're gripping a pencil in a you know a pencil grip that [TS]

00:05:30 ◼   ► that touched it may be like what is it about two or three inches away [TS]

00:05:34 ◼   ► ok that happened a half a second before the pen drawing that's the one that [TS]

00:05:39 ◼   ► their own way [TS]

00:05:40 ◼   ► yeah you're right I just actually did it where I I put my finger and the pen down [TS]

00:05:46 ◼   ► simultaneously very close to each other and started moving and and that the [TS]

00:05:51 ◼   ► finger marks started and then vanished because you're kind of good going along [TS]

00:05:56 ◼   ► with the pan you you are meant to be there I think long long story short its [TS]

00:06:01 ◼   ► we can go long or as short version but I think that even though I'm not an artist [TS]

00:06:09 ◼   ► I just appreciated and I just like playing with it and I'm excited by it [TS]

00:06:14 ◼   ► that it's one of the most exciting things Apple's done in a long time like [TS]

00:06:17 ◼   ► this is the sort of thing that we looked at Apple to do and now they've done [TS]

00:06:22 ◼   ► yeah this is why I feel like right there they [TS]

00:06:27 ◼   ► so much of the story of this product I think in hindsight is stuff that Apple [TS]

00:06:33 ◼   ► really didn't make much of an effort to integrate into the iPad until the moment [TS]

00:06:37 ◼   ► when Apple wanted to build its own thing that was integrated hardware and [TS]

00:06:41 ◼   ► software and so you get all the keyboard stuff and I S nine is really leading to [TS]

00:06:46 ◼   ► the smart Keyboard and the reason that they haven't done high-resolution [TS]

00:06:50 ◼   ► digitizer you know more two hundred and forty megahertz scanner on the digitizer [TS]

00:06:58 ◼   ► why didn't they do all that stuff as they they weren't ready for it and now [TS]

00:07:01 ◼   ► they're ready for it and and so the the pencil is the gets to be first out the [TS]

00:07:06 ◼   ► door cuz of course it is cuz it's the Apple accessory yeah it was it you know [TS]

00:07:12 ◼   ► what they're like a teardown of the pencil finally I think there was one I'm [TS]

00:07:16 ◼   ► not sure I read it but they did I think they did take it apart I still don't [TS]

00:07:22 ◼   ► think anybody has figured out exactly how it works but from what I've been [TS]

00:07:26 ◼   ► able to piece together I don't think I was wrong in my review when I guessed [TS]

00:07:32 ◼   ► that there is some kind of new center like something in the iPad to detect the [TS]

00:07:40 ◼   ► pencil instead I'm almost certain that what's going on is that the regular [TS]

00:07:45 ◼   ► touch sensors in the glass are still touch still detect skin the same way but [TS]

00:07:56 ◼   ► that they've added into the exact same layer the ability to detect the pencil [TS]

00:08:01 ◼   ► and the way that the pencil makes itself known as it emits some kind of radio [TS]

00:08:07 ◼   ► wave of some sort [TS]

00:08:08 ◼   ► known very specific frequency but that it's not a different thing that picking [TS]

00:08:15 ◼   ► that up it's actually the same as the touch sensors and that somehow it's like [TS]

00:08:23 ◼   ► the radio wave stuff is so precise is that that what allows it like if you [TS]

00:08:27 ◼   ► imagine that it's a grid of centers with capacitive touch where it touches your [TS]

00:08:32 ◼   ► finger it's always looking for a bunch of them to light up it wants because [TS]

00:08:38 ◼   ► you're you know it's like a little [TS]

00:08:39 ◼   ► inch round fingertip that's touching into its lighting up all of these want [TS]

00:08:44 ◼   ► and then with a pencil it's right down to the actual pixels [TS]

00:08:49 ◼   ► including the ability to sort of tell when it's between pixels yeah I mean I [TS]

00:08:55 ◼   ► don't know enough about this [TS]

00:08:56 ◼   ► to something funny is going on of course because we know that because you can't [TS]

00:09:00 ◼   ► use it on another screen it is it is not trying to trick the device into thinking [TS]

00:09:05 ◼   ► that it's a it's a really thin finger right right something there is some what [TS]

00:09:10 ◼   ► whether it's a radio signal or it's an electric signal of some kind that's not [TS]

00:09:16 ◼   ► the kind that you would pick up from from a finger there's something going on [TS]

00:09:20 ◼   ► where it's it's doing it and getting that precise you know exactly where that [TS]

00:09:25 ◼   ► the pencils and went and then and then it also is talking by bluetooth [TS]

00:09:29 ◼   ► registering the pressure zone is when it's down and long story short I'm [TS]

00:09:33 ◼   ► nearly certain that they didn't add a second Center grid for it what they did [TS]

00:09:37 ◼   ► is make the existing centres grid smarter and and have it looking for this [TS]

00:09:43 ◼   ► other new things short-term radio bursts here's a weird thing that I didn't write [TS]

00:09:49 ◼   ► about I haven't really seen anybody else write about but I still am not sure what [TS]

00:09:53 ◼   ► to think about it but it really seems very strange to me is the fact that [TS]

00:09:59 ◼   ► there is no there is no interface to the pencil other than plugging it into the [TS]

00:10:04 ◼   ► lightning port so you you charge it that way and you register it with the iPad [TS]

00:10:11 ◼   ► that way but then once you do that once you have a fully charged iPad are pencil [TS]

00:10:15 ◼   ► when you have a fully charged pencil and it spared you never turn it on [TS]

00:10:19 ◼   ► never turn it off and you never get any indication that it's on off low on [TS]

00:10:24 ◼   ► battery or anything [TS]

00:10:25 ◼   ► yeah it's like a joke sometimes about Apple saying magical a lot and about how [TS]

00:10:33 ◼   ► it wants to make its products kind of black boxes that you can't look into [TS]

00:10:37 ◼   ► this pencil is is like I'm gonna I'm going to pander to you and say this is [TS]

00:10:43 ◼   ► the this is the pencil that's on the desk that Gableman wakes up in right it [TS]

00:10:48 ◼   ► is like it look human we have made a pencil and it's perfectly white and [TS]

00:10:53 ◼   ► a little bit silver slick kind of object that it does I know it's shaped like a [TS]

00:10:57 ◼   ► pencil but it can't really be a pencil right and that's what it feels like to [TS]

00:11:01 ◼   ► me is it has no interface you're right it has no markings other than the little [TS]

00:11:07 ◼   ► silver circle and yeah you can get the lightning port if you take the cap off [TS]

00:11:09 ◼   ► and you can unscrew the tip but it is featureless it is just i mean it is [TS]

00:11:13 ◼   ► literally featureless like not just like its looks of features but its features [TS]

00:11:19 ◼   ► its you don't do anything with it except dry it's it's very clever and I think [TS]

00:11:23 ◼   ► it's also very much in line with Apple's design philosophy which is to have as [TS]

00:11:28 ◼   ► little as possible [TS]

00:11:30 ◼   ► yeah it's we've we often joke about Apple stuff that they try to ship stuff [TS]

00:11:34 ◼   ► with one button but ultimately they want to ship something with no bio button and [TS]

00:11:38 ◼   ► the pencil is the no button device theirs and there is this part of me that [TS]

00:11:44 ◼   ► kind of want to lie to have like a green just a little green dot lights up when [TS]

00:11:51 ◼   ► it's on and being used and then turns off when its sweeping or whatever but [TS]

00:11:57 ◼   ► now here I am you know two weeks later and I don't have that and it's never [TS]

00:12:01 ◼   ► been an issue like I kind of see why they didn't do that but I just threw it [TS]

00:12:07 ◼   ► wakes up based on some but based on emotion or something or based on based [TS]

00:12:11 ◼   ► on I don't even know what it is I don't save some battery when you when you lay [TS]

00:12:15 ◼   ► it down it doesn't move for a while or something right it says it seems too I [TS]

00:12:19 ◼   ► still haven't even reached hard today and I've been playing with it for two [TS]

00:12:22 ◼   ► weeks or something i dont i dont it definitely gets long battery life so it [TS]

00:12:27 ◼   ► can't be sitting there committing these waves you know until it's in use but on [TS]

00:12:35 ◼   ► the other hand to like if it was just in your backpack though moving moving [TS]

00:12:39 ◼   ► around as you walk around I don't think it's on I'm not quite sure when it turns [TS]

00:12:44 ◼   ► on or what that means or maybe like a lot of these things you like in the way [TS]

00:12:48 ◼   ► that you or your iPhone can use the motion co-processor to count your steps [TS]

00:12:59 ◼   ► and it's not really having a significantly adverse effect on the [TS]

00:13:03 ◼   ► battery life of your phone compared to all the other things that can actually [TS]

00:13:06 ◼   ► bring your fun maybe they put like the equivalent of like a little m6 in the [TS]

00:13:11 ◼   ► pencil and it's always there kind of detecting similar things I don't know [TS]

00:13:16 ◼   ► but it's kind of crazy isn't a while though that it doesn't even tell you if [TS]

00:13:20 ◼   ► it's on off or low on charge it sits featureless it's empty it's just a blank [TS]

00:13:26 ◼   ► right it's just an implement you hold in your hand and use it against the glass [TS]

00:13:30 ◼   ► surface and things happen is that the big downside to it is that if it is out [TS]

00:13:37 ◼   ► of battery the only way you're gonna know that is by like having it fail on [TS]

00:13:43 ◼   ► screen like you're gonna go to use it and you're going to stab the screen and [TS]

00:13:49 ◼   ► it's like the experience of figuring out your pencil is running as ran out of [TS]

00:13:54 ◼   ► power is exactly the same as the experience of having a pencil that isn't [TS]

00:13:59 ◼   ► yet paired with your iPad I think the difference is that your iPad knows how [TS]

00:14:04 ◼   ► much battery is in there and if you not only can you swipe down in in [TS]

00:14:08 ◼   ► Notification Center it will there's a batteries thing that will show you the [TS]

00:14:13 ◼   ► iPad's battery and also the Apple pencils battering and I would have [TS]

00:14:18 ◼   ► imagined I would imagine that it tells you that the iPad tells you when you [TS]

00:14:23 ◼   ► need to charge for a pencil so I just wipe down and I can see that this pencil [TS]

00:14:26 ◼   ► that I'm holding my hand is 26% battery but that's the interface it's on the [TS]

00:14:30 ◼   ► iPad it's not you know it's on the pencil I think I screwed myself by like [TS]

00:14:35 ◼   ► I at one point in the match review process I just left it plugged in and [TS]

00:14:41 ◼   ► I'd used it a lot depends on when I plugged it in and for no reason it [TS]

00:14:45 ◼   ► wasn't like it was out I just plugged it in and left it plugged in and it's [TS]

00:14:48 ◼   ► obviously filled back up and so I haven't run it back down here but yet [TS]

00:14:53 ◼   ► they say I screwed myself because I really did wanna kind of see what you [TS]

00:14:57 ◼   ► know does it give you a warning like that [TS]

00:14:59 ◼   ► I haven't seen it give me a warning yet but I I can see that it's a 26% so [TS]

00:15:07 ◼   ► that's like the one place where I can I can tell that it's communicating beyond [TS]

00:15:10 ◼   ► the actual drawing is that it tosses in a little battery info into the [TS]

00:15:15 ◼   ► Notification Center I had lunch today with Lauren director for millions of [TS]

00:15:25 ◼   ► Twitter to refresh tweety etcetera etcetera hadn't said he hadn't seen it [TS]

00:15:30 ◼   ► to a broader long and then he got to play with it and his first comment was [TS]

00:15:34 ◼   ► in a story like we said about sort of like this [TS]

00:15:39 ◼   ► 2001 style industrial design or like you know futuristic space alien to me this [TS]

00:15:45 ◼   ► pencil that it is absolute it so he said that this is such an Apple device it is [TS]

00:15:50 ◼   ► so beautiful but also this is not a material that anybody has ever used to [TS]

00:15:56 ◼   ► create a pen out of before like nobody's ever made a pen or pencil that is slick [TS]

00:16:00 ◼   ► yeah and it's not to say that it's slippery and I don't know that it's even [TS]

00:16:05 ◼   ► a problem but it is a sort of material that nobody would have ever used for [TS]

00:16:10 ◼   ► this before [TS]

00:16:12 ◼   ► little slippery I guess it reminded me of a mean pencils depending on you get a [TS]

00:16:17 ◼   ► brand new pencil out of the box and it's good that fresh coat of enamel paint on [TS]

00:16:21 ◼   ► it it's not that far off from that I think the difference is the man used two [TS]

00:16:25 ◼   ► pencils that have you know that they're they're not round their flat there there [TS]

00:16:30 ◼   ► there whatever pic cycle or octagonal they've got a little flat surfaces to [TS]

00:16:34 ◼   ► come together to make the pencil and this is just perfectly smooth and [TS]

00:16:37 ◼   ► perfectly round and it would roll right off your desk accepted the weighted so [TS]

00:16:41 ◼   ► that it will stop I will say this you know we can we can do all I can to our [TS]

00:16:49 ◼   ► show just on stationary [TS]

00:16:51 ◼   ► and intense but a very very popular style of ink pencil I mean talking about [TS]

00:17:00 ◼   ► real real pens here are like pilot chief [TS]

00:17:05 ◼   ► threes I don't use the pilot anymore but the jelly you know the cookout right [TS]

00:17:10 ◼   ► here [TS]

00:17:10 ◼   ► g2 which you know I used ones from zebra there's a couple of other brands but you [TS]

00:17:18 ◼   ► know there they started in Japan now they're very popular in the world but my [TS]

00:17:22 ◼   ► point is they all all of them shared design thing which is down where you [TS]

00:17:26 ◼   ► grip it there's like a piece of rubber which just to me seems like total common [TS]

00:17:32 ◼   ► sense but it I don't know I'm curious what people that one of the things I'm [TS]

00:17:37 ◼   ► curious now that the pencil is going from ok Apple release anything it's a [TS]

00:17:41 ◼   ► novelty to ok people are actually using it is what are the people who are going [TS]

00:17:46 ◼   ► to use this thing for like hours of the time for work going to say about the [TS]

00:17:49 ◼   ► ergonomics of them [TS]

00:17:50 ◼   ► materials and stuff like that yeah sure that it's comfortable I i'm not i'm not [TS]

00:17:57 ◼   ► either but again I'm alright I don't think pens in general are comfortable I [TS]

00:18:00 ◼   ► don't like right hand writing once I could stop turning in my papers and [TS]

00:18:04 ◼   ► school handwritten and start typing them all I was a very happy person but yeah [TS]

00:18:08 ◼   ► it struck me right away that there was no I'm I've gotten used to the grip on [TS]

00:18:13 ◼   ► the g2 at the bottom there's no clip on it and I guess maybe that goes back to [TS]

00:18:19 ◼   ► the sort of Apple philosophy of the friend John Siracusa calls the naked [TS]

00:18:25 ◼   ► robotic or like [TS]

00:18:27 ◼   ► make it build a product for its essence almost knowing that if you want to add [TS]

00:18:31 ◼   ► something to it people will build things to add to it but that Apple if Apple [TS]

00:18:35 ◼   ► adds those things on then you can opt out of them and I feel like somebody's [TS]

00:18:40 ◼   ► going to want to make a group for it and somebody's gonna wanna make clip for it [TS]

00:18:43 ◼   ► and a little inkwell kind of thing for people to to stash it when they're not [TS]

00:18:47 ◼   ► using it all those things will be made for it but Apple wanted to kind of get [TS]

00:18:51 ◼   ► it all the way to its base and whether that's right or wrong I mean I think [TS]

00:18:54 ◼   ► depends on whether you like holding it in its basic form if if if there are a [TS]

00:19:00 ◼   ► lot of people think don't know I just want this and nothing more [TS]

00:19:02 ◼   ► it would kind of be a shame if it had [TS]

00:19:04 ◼   ► other things on top of it I wonder how do I don't miss another one of the [TS]

00:19:09 ◼   ► things that probably if it's not out already there's gonna be that's gotta be [TS]

00:19:12 ◼   ► play some kick starters from people who are going to make replacement caps that [TS]

00:19:16 ◼   ► the only difference is that it has a clip or even or even just some kind of [TS]

00:19:22 ◼   ► asymmetrical now been so that it doesn't roll it all right a little clip on clip [TS]

00:19:28 ◼   ► so you can put in your pocket or something I think would be a natural and [TS]

00:19:30 ◼   ► I'm sure somebody's already got that 3d printed and ready for Kickstarter yeah [TS]

00:19:37 ◼   ► it's almost like and I feel like that's also sort of Apple's decision on on the [TS]

00:19:43 ◼   ► much observed point that there's nowhere to put it officially meaning let's just [TS]

00:19:50 ◼   ► say compare and contrast with the new where there was an official place to put [TS]

00:19:55 ◼   ► the stylist with the Newton was a socket right in the top of the news and [TS]

00:20:00 ◼   ► obviously that design work for this because the pencils actually thicker [TS]

00:20:03 ◼   ► than the iPad or if it isn't it's so close that it there's no way that a [TS]

00:20:09 ◼   ► socket would have voted for it but they wouldn't have done that anyway just [TS]

00:20:14 ◼   ► because I think that there's not really their style anymore I'm a little [TS]

00:20:19 ◼   ► surprised there isn't an optional you know something and probably they look to [TS]

00:20:22 ◼   ► and just couldn't find a way to make it makes sense I mean you can use the [TS]

00:20:25 ◼   ► magnets and clip it to the side magnetically but they're probably not [TS]

00:20:28 ◼   ► strong enough to really reliably leave it there and blessing and wanna do is [TS]

00:20:32 ◼   ► have it fall off and break on the floor so you know instead it's just find [TS]

00:20:37 ◼   ► another place to put it and figure it out well and I was a little surprised I [TS]

00:20:44 ◼   ► mean this goes all the way back to September because I could see you know [TS]

00:20:47 ◼   ► in a hands-on area that this was the case because they had that the coverage [TS]

00:20:50 ◼   ► for it but on that day I was a little surprised that they didn't have on the [TS]

00:20:54 ◼   ► smart cover and smart Keyboard something you know whether it's just that you [TS]

00:20:59 ◼   ► could stick it in or a magnet or something you know something on the [TS]

00:21:03 ◼   ► cover that is meant for awhile [TS]

00:21:06 ◼   ► ok can't connected to the iPad pro itself but if you get our cover or [TS]

00:21:10 ◼   ► keyboard there's a little place here you can put your pen [TS]

00:21:12 ◼   ► pencil and they didn't do that and i guess its because not everybody gets the [TS]

00:21:20 ◼   ► pencil and so then that would put the pencil would look you know if you got [TS]

00:21:24 ◼   ► the cover but not the pencil it would look like you're missing a pencil you i [TS]

00:21:28 ◼   ► think thats I think that's behind a lot of these decisions is it is not as much [TS]

00:21:33 ◼   ► as we all talk about it and write about it it is not an essential feature of [TS]

00:21:36 ◼   ► this product and so you can't build it with the assumption that everybody's [TS]

00:21:41 ◼   ► gonna have one exactly i mean take a break here thank our first sponsor and [TS]

00:21:48 ◼   ► its a new spot on very very excited about this this episode is being brought [TS]

00:21:52 ◼   ► to you by Braintree Braintree let you code for easy online payments you're [TS]

00:22:00 ◼   ► building a mobile app and you are searching for a simple payment solution [TS]

00:22:03 ◼   ► check out Braintree Haven St kate makes it easy to offer multiple payment types [TS]

00:22:09 ◼   ► you can start accepting PayPal Apple pay Bitcoin even [TS]

00:22:14 ◼   ► which I've never even heard of cards of course and more all with a single [TS]

00:22:19 ◼   ► integration one small snippet of code and you're all set up in less than 10 [TS]

00:22:24 ◼   ► minutes that's how easy they say it is to learn more and you get your first [TS]

00:22:30 ◼   ► fifty thousand dollars in transactions are you free go to Braintree dot com [TS]

00:22:37 ◼   ► slash the talk show their their their their talking points for this are [TS]

00:22:44 ◼   ► hell-bent on how easy this is to implement not only did they say johnnie [TS]

00:22:47 ◼   ► and take 10 minutes they say if you don't even have time if you're you're [TS]

00:22:50 ◼   ► worried bout long can take to integrate you can sign up and called them and they [TS]

00:22:55 ◼   ► have people on the other end of the phone who will walk you through the [TS]

00:22:58 ◼   ► integration of hooking hooking up the SDK SDK for iOS Android and JavaScript [TS]

00:23:05 ◼   ► for doing it through the web and seven different languages dotnet node.js Java [TS]

00:23:14 ◼   ► Perl PHP Python all sorts of stuff like that [TS]

00:23:18 ◼   ► elegant code clear documentation and literally they're saying you can [TS]

00:23:23 ◼   ► integrate this into Europe with 10 lines of code in Europe so go check them out [TS]

00:23:28 ◼   ► if you're a developer looking for payments Braintree dot com slash he talk [TS]

00:23:34 ◼   ► show 10 lines of code can be done so you had a piece one of the reasons I want to [TS]

00:23:42 ◼   ► have you on the show I thought it really really a code my thinking on this and I [TS]

00:23:47 ◼   ► touched on it but skipped about it is this whole issue of ok now that with the [TS]

00:23:54 ◼   ► iPad pro and with iOS nine and where it is today can you use your iPad can use [TS]

00:24:02 ◼   ► an iPad Pro for work which is sort of it I I think the problem is that it's not a [TS]

00:24:06 ◼   ► fair question I feel like you need to specify what the work is but I thought [TS]

00:24:10 ◼   ► you had a good piece that was more or less for some definition of work yes and [TS]

00:24:15 ◼   ► for your work mostly but that it's with 20 some years of Mac experience under [TS]

00:24:24 ◼   ► your belt and all of this stuff maybe the answer is still just that you don't [TS]

00:24:29 ◼   ► want to [TS]

00:24:30 ◼   ► yeah I counted 2689 is when I started using the Mac I remember I actually [TS]

00:24:38 ◼   ► remembered from your article that it was exactly 26 because it was such an uneven [TS]

00:24:42 ◼   ► number if you get it must've been exactly right but I didn't want to say [TS]

00:24:44 ◼   ► that because I just I went with 20 so I know twenty-some well I could be even [TS]

00:24:50 ◼   ► worse but it's probably better yeah it was my my sophomore year in college and [TS]

00:24:55 ◼   ► I was started working at the newspaper and they were all match their online [TS]

00:24:58 ◼   ► Apple too so i'd used them a couple of times before but that was the point [TS]

00:25:02 ◼   ► where I stopped using my Apple to basically and I did all my work on the [TS]

00:25:05 ◼   ► on the max at the newspaper office even my school work because I didn't want to [TS]

00:25:09 ◼   ► go back but that's a lot of that's a lot of history I think it's absolutely true [TS]

00:25:15 ◼   ► that you can't say the ie the iPad and iOS in general are not possible [TS]

00:25:21 ◼   ► tools to use to do your job I mean yeah they're gonna be jobs where the software [TS]

00:25:25 ◼   ► isn't there and they're very particular as the internet right so people are [TS]

00:25:28 ◼   ► going to say well actually my profession I can't do I grant you their profession [TS]

00:25:34 ◼   ► that were you can't but if you're talking my general kind of look at [TS]

00:25:37 ◼   ► spreadsheets and I write documents and I answer email and the kind of business [TS]

00:25:41 ◼   ► jobs we think out and I'm on the web [TS]

00:25:44 ◼   ► across iowa back into that I think my realization in spending like so many of [TS]

00:25:51 ◼   ► us who write about these products have done over the last few days which is [TS]

00:25:54 ◼   ► used the iPad pro a lot to try to do things that we don't normally do on an [TS]

00:25:59 ◼   ► iPad it became clear to me that it was not the issue wasn't couldn't do it the [TS]

00:26:04 ◼   ► issue was the migration thing it's like you know some for something to be worth [TS]

00:26:09 ◼   ► migrating to hear from a place where you're really comfortable and you've set [TS]

00:26:13 ◼   ► up like I've got scripts and you you're like this too i know i get scripts I've [TS]

00:26:18 ◼   ► got a workflow I've got absolute get everything set up i feel like i've seen [TS]

00:26:21 ◼   ► super optimized what I do on my Mac for me over the course of twenty six years [TS]

00:26:27 ◼   ► and it get it for me to switch from that to something new you know there's the [TS]

00:26:33 ◼   ► hit you have to take it to learn new apps you have to learn new automation [TS]

00:26:37 ◼   ► processes you've got to put in invest hours and hours of time to get back to [TS]

00:26:43 ◼   ► where you were and that's that's a pretty decent calculation that you can [TS]

00:26:47 ◼   ► make you can say look even if it's as good as the markets today and let's just [TS]

00:26:52 ◼   ► granted that you might that might not be worth it because there's too much effort [TS]

00:26:58 ◼   ► that's going to have to go into it to move over there or when you get there [TS]

00:27:01 ◼   ► it's going to turn out that you're not quite as effective united as fast as as [TS]

00:27:06 ◼   ► as you were on the Mac and so I would say that I I came to the realization cuz [TS]

00:27:11 ◼   ► I had a lot of Pakistan logic and I have a bunch of people say well you should [TS]

00:27:15 ◼   ► really try audition from Adobe an end I had the same sort of thing which is [TS]

00:27:19 ◼   ► addition might be better than logic I'm not sure if it is 44 what I do but let's [TS]

00:27:23 ◼   ► say it's arguable that I would be better off [TS]

00:27:26 ◼   ► editing an audition logic that's not good enough it's gonna be a lot better [TS]

00:27:29 ◼   ► because I'm gonna take a hit [TS]

00:27:31 ◼   ► huge hit when I move and have to learn a new thing and sometimes it doesn't mean [TS]

00:27:37 ◼   ► you don't never seen are learning anything but sometimes the math doesn't [TS]

00:27:40 ◼   ► work where it's like it's incremental better but I will be so far in the hole [TS]

00:27:45 ◼   ► in terms of my learning that I'm never going to be it's never gonna pay off a [TS]

00:27:49 ◼   ► loan payoff for years and years and you don't know until you try whether it's [TS]

00:27:52 ◼   ► actually going to be better and not so that was my realization with with the [TS]

00:27:56 ◼   ► iPad is that probably 90% of the things that I've got set up to do on my Mac I [TS]

00:28:00 ◼   ► don't use very often and I don't need to bring over I i dont need to list like oh [TS]

00:28:05 ◼   ► I've got a hundred scripts in BBEdit then I need to change it's probably not [TS]

00:28:08 ◼   ► that but there are things that I would have to adapt to and and you know that i [TS]

00:28:13 ◼   ► think is gonna be a problem for everybody [TS]

00:28:16 ◼   ► fortunately we don't have to switch right i mean i I can foresee using an [TS]

00:28:22 ◼   ► iPad when I travel now in a way that I couldn't foresee it a year or two ago [TS]

00:28:27 ◼   ► not abandoning the Mac entirely but using the iPad as a substitute when I [TS]

00:28:32 ◼   ► want to travel light I could see that now but you know that requires me to put [TS]

00:28:36 ◼   ► in some time and and change my workflow and some of the things that I do and and [TS]

00:28:40 ◼   ► adapt to new tools but it's it's a matter of choice and for somebody who's [TS]

00:28:44 ◼   ► younger and who doesn't really have those ties and hasn't super you know [TS]

00:28:48 ◼   ► automated their their computer experience then that barrier is [TS]

00:28:54 ◼   ► completely gone [TS]

00:28:55 ◼   ► yeah and and a couple of ways [TS]

00:28:59 ◼   ► podcasting is a pretty fine example right because editing podcast they [TS]

00:29:07 ◼   ► didn't mention that people are saying you should recommend you switch from [TS]

00:29:10 ◼   ► logic to edition on a tarmac but you did find you there is a new iOS app so you [TS]

00:29:18 ◼   ► actually edited an episode of being comfortable on the iPad what's the name [TS]

00:29:24 ◼   ► of the app the app is called ferrite f er IDE yeah and it's free with two [TS]

00:29:31 ◼   ► in-app purchases it's basically if you went on like all the features it's $20 [TS]

00:29:35 ◼   ► but you can try it without you can unlock half the features or 10 [TS]

00:29:39 ◼   ► go by the other half for 10 and yeah I tried it I actually I tried and I was [TS]

00:29:44 ◼   ► thinking wow these guys who wrote this totally read my mind and then later I [TS]

00:29:48 ◼   ► discovered that they had read my site and ads and have been listening to your [TS]

00:29:55 ◼   ► shows listening to Europe during like well I you know one of the things that [TS]

00:30:00 ◼   ► would keep me from being able to work on and I iPad would be I need to add [TS]

00:30:05 ◼   ► podcast and if I wanted that it podcasts on iPad I would need this this this and [TS]

00:30:10 ◼   ► all these features are in ferrite which is why it was that moment like my mind [TS]

00:30:14 ◼   ► and it turns out no they're actually reading what I've written and they were [TS]

00:30:17 ◼   ► working on it but that was like I I think it was a good I did inspire the [TS]

00:30:21 ◼   ► app but I think I to be created but I think I may be inspired some of the [TS]

00:30:24 ◼   ► future choices that they made which is awesome because that's great for me it's [TS]

00:30:28 ◼   ► really nice when somebody built a nap and keep you in mind when they're doing [TS]

00:30:31 ◼   ► it but i also forgot that in June the guy wrote to me and said you have any [TS]

00:30:35 ◼   ► sample files cuz I want to use like real world examples and I sent him an episode [TS]

00:30:39 ◼   ► in Kabul that was down to the just to the tracks and I said here it is and I [TS]

00:30:42 ◼   ► totally forgot about it and i sat down and edited not remembering any of that I [TS]

00:30:47 ◼   ► added an episode in you know it's the thing I I did this with logic once I did [TS]

00:30:53 ◼   ► this with audition once before I switched to logic I definitely tried it [TS]

00:30:56 ◼   ► will you take a run at an experiment could I use other tools to do this thing [TS]

00:31:01 ◼   ► that I do every week that is mission critical that if if I'm if I'm 25 [TS]

00:31:05 ◼   ► percent slower I i'm going to not be able to do my job is like literally i've [TS]

00:31:10 ◼   ► i've got it totally wired and it needs to be fast and it needs to be like this [TS]

00:31:14 ◼   ► or I can't switch and I i expected to get ten minutes in and be like well it [TS]

00:31:19 ◼   ► was a nice try [TS]

00:31:20 ◼   ► iPad but this is not gonna happen and like an hour and a half later which is [TS]

00:31:25 ◼   ► about 22 hours it's the standard time it takes me to edit an episode of the [TS]

00:31:28 ◼   ► income people I had edited the entire episode about halfway through I was like [TS]

00:31:32 ◼   ► oh man I'm actually good at this whole thing right here and it was pretty great [TS]

00:31:36 ◼   ► I mean there were some issues it was a lot faster when I have the keyboard then [TS]

00:31:41 ◼   ► when I was just doing touch but it was pretty it was pretty great and some of [TS]

00:31:45 ◼   ► that was the screen size and some of those the power although I think I could [TS]

00:31:48 ◼   ► probably do it on the iPad [TS]

00:31:49 ◼   ► air but that was a funny moment where I realized that when I have the right tool [TS]

00:31:55 ◼   ► the iPad was was great for that sort of thing yeah I do think I think there's [TS]

00:32:02 ◼   ► just a step back a little bit where we were five minutes ago which was this [TS]

00:32:07 ◼   ► when did you first start using a Mac and that transition from using something [TS]

00:32:13 ◼   ► like a command line interface is the main interface to the computer to the [TS]

00:32:17 ◼   ► GUI I do feel that we are that this is the same type of transition a little [TS]

00:32:22 ◼   ► early except that one was it was different in a few ways for me at least [TS]

00:32:29 ◼   ► where the difference with the command line to GUI transition was that it was [TS]

00:32:35 ◼   ► going to replace it for everybody that this is clear that for almost everything [TS]

00:32:40 ◼   ► and obviously know used Macs today still ship with the terminal app and I know [TS]

00:32:45 ◼   ► that for example the main news I can think of is people who do like system [TS]

00:32:50 ◼   ► administration type things just use you know terminal and SSH connection and for [TS]

00:32:55 ◼   ► good reason that there's a really good remote interface to something that might [TS]

00:32:59 ◼   ► be slow and there are things that you can do remotely administering a faceless [TS]

00:33:06 ◼   ► server that the command line is just fine for if you're an expert but real [TS]

00:33:10 ◼   ► from ninety-nine point some very large 10th digit you know nobody needs to ever [TS]

00:33:17 ◼   ► see that whereas with this transition I really do think that Steve Jobs is [TS]

00:33:22 ◼   ► trucks and cars analogy is just an amazingly good analogy which is there [TS]

00:33:30 ◼   ► for whatever reason we made everybody drive a truck for a long time until we [TS]

00:33:35 ◼   ► finally got good enough it doesn't come up with ideas that were more like a car [TS]

00:33:38 ◼   ► but you know just go out on a highway in any state in the country and you're [TS]

00:33:44 ◼   ► going to see an awful lot of people who drive pickup trucks but it's clearly not [TS]

00:33:48 ◼   ► the the majority and there's no reason for the community thing what struck me [TS]

00:33:54 ◼   ► about it is is [TS]

00:33:56 ◼   ► so many of the arguments with the same right it was like well when you start [TS]

00:34:00 ◼   ► using a Mac back in the day it was what you can't do I can delete every file [TS]

00:34:05 ◼   ► with this name in it by just typing quick command in das and can you do can [TS]

00:34:10 ◼   ► you do that I can write a program and run it and you know you can't do that on [TS]

00:34:14 ◼   ► the Mac and totally true right totally true but that's what we had our own ways [TS]

00:34:19 ◼   ► right we had our own dirty things that we did that weren't those ways that they [TS]

00:34:22 ◼   ► were right about those but in a different it didn't do those but that's [TS]

00:34:26 ◼   ► the same argument with the iPad is not powerful you can't do this thing you can [TS]

00:34:29 ◼   ► do it [TS]

00:34:30 ◼   ► totally true you could it was that they the argument about being able to leave [TS]

00:34:36 ◼   ► to delete like every file with the same you know extension you know what was the [TS]

00:34:41 ◼   ► document for Dell was like the equivalent of our end right that you [TS]

00:34:46 ◼   ► could do start out star sure tell your Dell star . txt or something like that [TS]

00:34:56 ◼   ► such a bad argument because being in it because it was a command that was you [TS]

00:35:01 ◼   ► know like there was no wonder who it was you know it's like about how I can I [TS]

00:35:09 ◼   ► mean I can take this thing right I i my car can go a hundred and fifty like okay [TS]

00:35:13 ◼   ► well good luck with that you know if you're not on the Autobahn that's [TS]

00:35:16 ◼   ► probably not that practical and you make it yourself kill good good for you that [TS]

00:35:22 ◼   ► your theoretical go that fast but it was a point of pride and flexibility and I [TS]

00:35:26 ◼   ► you the same things when people when I read about the iPad and I'm not federico [TS]

00:35:30 ◼   ► VTG rate I don't I'm not a 99% on the iPad but I i'm open-minded enough about [TS]

00:35:36 ◼   ► it that I hear from people who are like no never [TS]

00:35:39 ◼   ► because of X&Y that it doesn't do that you're right the Mac does those things [TS]

00:35:43 ◼   ► in it doesn't I'm not sure in the end that the people who are going to want to [TS]

00:35:47 ◼   ► use the product those things are going to matter and the fact like the fact [TS]

00:35:51 ◼   ► that it doesn't do Apple script and it doesn't have it doesn't have some of the [TS]

00:35:55 ◼   ► automation utilities that run in the background stuff that's true but it's [TS]

00:35:58 ◼   ► got its own scripting and its own automation utility they're just [TS]

00:36:00 ◼   ► different and there we are [TS]

00:36:03 ◼   ► OS iOS nerdiness is there already it's just not the same as Mac nerdiness [TS]

00:36:08 ◼   ► and you know that's going to be off-putting for some people I don't know [TS]

00:36:13 ◼   ► what the truck before I see what your saying in in some ways but I don't think [TS]

00:36:18 ◼   ► it's going to be a matter of that that the touch interface is inappropriate or [TS]

00:36:23 ◼   ► that the devices aren't star powerful enough I'm starting to think and that's [TS]

00:36:27 ◼   ► why I mentioned 26 years of using the Mac I'm starting to think that it's [TS]

00:36:31 ◼   ► gonna be in some ways generational that it's that it's like I'm more comfortable [TS]

00:36:35 ◼   ► using these tools and this way and this industry is more comfortable with these [TS]

00:36:40 ◼   ► tools that are used this way and I'm not sure that people who are you know your [TS]

00:36:46 ◼   ► kids aged my kids age are going to feel that way or even people in like in their [TS]

00:36:52 ◼   ► twenties or thirties people who haven't invested like in their computers as a [TS]

00:36:56 ◼   ► nerdy platform but just as a standard tool that they used to get things done [TS]

00:37:00 ◼   ► because it's you know I do think that these [TS]

00:37:05 ◼   ► the iOS devices are capable of doing this stuff that's not the issue it's not [TS]

00:37:09 ◼   ► like you know you can't load a couch into the back of your car but you can't [TS]

00:37:12 ◼   ► into a pickup truck it's it's more like maybe like I will get with self-driving [TS]

00:37:16 ◼   ► cars were some people are going to want to drive her own car and the people I [TS]

00:37:20 ◼   ► don't care it's about like what what's your preference and what tools are you [TS]

00:37:23 ◼   ► comfortable with and I don't think there's anything wrong with that I think [TS]

00:37:26 ◼   ► anybody should feel threatened that Apple feels very strongly like the Mac [TS]

00:37:31 ◼   ► is is a tool and iOS is a tool and you can use them as you choose and further [TS]

00:37:37 ◼   ► for the right jobs and I think that's a good attitude to have that you know it's [TS]

00:37:41 ◼   ► not either or and people shouldn't feel threatened by one or the other but they [TS]

00:37:46 ◼   ► do something totally diff right and and like I heard from some of the likes of [TS]

00:37:52 ◼   ► you know and and you're listening to people whose email me and and sort of [TS]

00:37:57 ◼   ► angrily denounced Tim Cook this is wrong it started with Tim Cook telling the [TS]

00:38:02 ◼   ► newspaper in England that he won't be stopping Europe I don't know but he was [TS]

00:38:08 ◼   ► like an extended trip in Europe he was visiting a couple countries over there [TS]

00:38:12 ◼   ► and he said that for this trip all he's tall he carries with him as his iPhone [TS]

00:38:18 ◼   ► and his iPad pro and presumably as watch in fact I'd somebody somebody pointed [TS]

00:38:24 ◼   ► out that in one of the pictures he's clearly where is what no surprise and I [TS]

00:38:29 ◼   ► heard from readers who are like that's BS you know maybe if you're an executive [TS]

00:38:33 ◼   ► you've got a staff that travels with you they can do your work you can do your [TS]

00:38:36 ◼   ► work with it but it's like I think people underestimate a lot of people [TS]

00:38:39 ◼   ► underestimate how how there are a lot of jobs in a lot of places where you can be [TS]

00:38:46 ◼   ► really could just do your job with nothing but communication tools really [TS]

00:38:51 ◼   ► if you can read on the device and you can send email do I message and / or [TS]

00:38:59 ◼   ► whatever similar type thing if it's mostly about communicating you can [TS]

00:39:04 ◼   ► easily do all your work with an iPad iPhone or even just about yeah and and [TS]

00:39:10 ◼   ► our audiences are you know they're they're they're more advanced than a lot [TS]

00:39:17 ◼   ► of people they care about this stuff to a degree that a lot of people don't i [TS]

00:39:21 ◼   ► think that that i think thats all all true but that's why when I hate to be so [TS]

00:39:26 ◼   ► productive because everybody's different everybody has different needs and [TS]

00:39:28 ◼   ► they're gonna be some people I talk to them and said they say can I do excuse [TS]

00:39:32 ◼   ► to become a switch to Mac or PC I have these needs and sometimes I would just [TS]

00:39:36 ◼   ► say I don't think it's a good idea right times it's just it's the tools are there [TS]

00:39:40 ◼   ► I I know my dad was a dentist in and they talked to other dentists would say [TS]

00:39:46 ◼   ► what about this and I'd be like you know all the dentistry software is on Windows [TS]

00:39:49 ◼   ► so you should probably just get PCs I wish I could help you but you know this [TS]

00:39:53 ◼   ► is probably the safest option and the same is true with going I S but when I [TS]

00:39:57 ◼   ► look i mean i i was talking to David sparks the other day and he said to me [TS]

00:40:01 ◼   ► it was funny said to be something I'd been thinking in the last few days using [TS]

00:40:04 ◼   ► the iPad pro witches did you know I think word is better on iOS than it is [TS]

00:40:09 ◼   ► on the Mac and its I totally agree I think Microsoft Office on the iPad is [TS]

00:40:14 ◼   ► way better than offices at least for my uses and in my testing with it then it [TS]

00:40:19 ◼   ► is on the max just it feels really good it's a really bizarre class of the [TS]

00:40:23 ◼   ► platform kind of apps and I think you know they're a lot of people whose jobs [TS]

00:40:27 ◼   ► are entirely microsoft office and email it in you can use outlook for that [TS]

00:40:31 ◼   ► whatever and the web and and that's those are their jobs and they're not [TS]

00:40:36 ◼   ► specialized in anyway and those kind of jobs were you not having to dive deep [TS]

00:40:40 ◼   ► into a particular vertical platform thing thing why not do that on an iPad I [TS]

00:40:47 ◼   ► mean are you want to use an external keyboard or not to say that you have to [TS]

00:40:51 ◼   ► but you could so I'm taking a break but when we come back and this is where my [TS]

00:40:58 ◼   ► podcast amnesia strikes and what I want to talk about next is gonna go right [TS]

00:41:02 ◼   ► from there into the lack of thought that maybe I thought but the lack of of [TS]

00:41:12 ◼   ► running code that lets you use the iPad with a keyboard connected in other words [TS]

00:41:18 ◼   ► that you can't nap moralist why can't you navigate the whole interface with [TS]

00:41:21 ◼   ► the keyboard but first I want to tell you about a good friend Squarespace you [TS]

00:41:28 ◼   ► guys to Squarespace Squarespace is the easiest way to build a website you just [TS]

00:41:39 ◼   ► go there so you wanna have a personal website you want to make a blog alright [TS]

00:41:43 ◼   ► let's say you want to start a podcast or let's say you are a business that you [TS]

00:41:48 ◼   ► want to set up an online store any of those things you can do with Squarespace [TS]

00:41:53 ◼   ► where space is just like it it's like Legos for building a website it is so [TS]

00:41:59 ◼   ► easy and they take care of everything they you can register your Domain with [TS]

00:42:03 ◼   ► them they obviously take care of the hosting but they've got these great [TS]

00:42:07 ◼   ► drag-n-drop visual tools templates to choose from both in terms of setting up [TS]

00:42:15 ◼   ► a style like a visual style for what you look like or just the templates for [TS]

00:42:20 ◼   ► setting up different types of sites like the difference between a portfolio if [TS]

00:42:25 ◼   ► you're an artist you're setting up portfolio site [TS]

00:42:28 ◼   ► to show off all of the work that you're done they have that built-in as it as [TS]

00:42:32 ◼   ► something that you can already start with and just make it work [TS]

00:42:36 ◼   ► everything looks professional you go through Squarespace to get a [TS]

00:42:40 ◼   ► professionally designed website you don't need to learn don't know any sort [TS]

00:42:45 ◼   ► of coat it is intuitive easy to use [TS]

00:42:48 ◼   ► you don't need it your programming a website you're creating it visually but [TS]

00:42:52 ◼   ► if you do know how to code there are hooks that you can break in you can [TS]

00:42:56 ◼   ► insert your own JavaScript that's your thing so you can customize it if you [TS]

00:43:00 ◼   ► want to [TS]

00:43:01 ◼   ► huge website they can handle all of the traffic you're ever gonna get and it [TS]

00:43:08 ◼   ► starts they have plans that start at eight bucks a month so here's what you [TS]

00:43:13 ◼   ► can do you can go there you get a free trial no credit card required just go to [TS]

00:43:17 ◼   ► score space.com and when you do sign up just remember the code is Gruber my last [TS]

00:43:24 ◼   ► name just remember that and if you use that when you do sign up for Squarespace [TS]

00:43:28 ◼   ► you will get 10% off your first purchase when you do it so just keep it in mind [TS]

00:43:34 ◼   ► next time you need to build a website go to Squarespace first and remember that [TS]

00:43:37 ◼   ► code grouper [TS]

00:43:40 ◼   ► so we want to i want to talk about this I wrote touchdown this is my review and [TS]

00:43:44 ◼   ► more and more I think like if I continue writing about the iPad bro I think it's [TS]

00:43:48 ◼   ► the main down and write about I love the pencil but I feel like because I'm not [TS]

00:43:51 ◼   ► an artist I it's not really for me to go into depth about it but i did i do you [TS]

00:43:56 ◼   ► secure water it and I really more I think about it the more it drives me [TS]

00:44:03 ◼   ► crazy that that this is not more deeply integrated into the eye pen and here's [TS]

00:44:10 ◼   ► what I'm thinking I think it comes down to [TS]

00:44:13 ◼   ► all right when they first made the iPhone and he said [TS]

00:44:17 ◼   ► Steve Jobs is up on stage he's talking about how what they did he says it runs [TS]

00:44:21 ◼   ► OS 10 and it's this you know for years and years and years everybody who'd you [TS]

00:44:26 ◼   ► know we've had this what if Apple could do a stripped down version of Mac OS [TS]

00:44:29 ◼   ► that would run on a smaller device I mean it I say Mac OS because I would say [TS]

00:44:34 ◼   ► that the dream of a quote unquote stripped-down Mac OS that runs on a [TS]

00:44:38 ◼   ► handheld device even predate Mac OS and here it is they finally done it and it's [TS]

00:44:44 ◼   ► you know wow how did they do it and and it's not by running Mac apps rate and [TS]

00:44:51 ◼   ► there's no menu bar there it's like they went back to Ground Zero and rethought [TS]

00:44:55 ◼   ► the entire user interface and there are certain things that carried over like [TS]

00:45:02 ◼   ► the idea that there's a nap and to launch the app you double-click on the [TS]

00:45:09 ◼   ► Mac you just tap it on the phone [TS]

00:45:10 ◼   ► very similar other things very different right like buttons were the same push [TS]

00:45:15 ◼   ► button you tap would you do with a push button [TS]

00:45:17 ◼   ► well the same obvious thing to do on a Mac you know what you would click on the [TS]

00:45:20 ◼   ► Mac you tap here [TS]

00:45:22 ◼   ► other things though very different I feel like with the iPad and to me [TS]

00:45:28 ◼   ► especially with the iPad pro and when it's hooked up to a keyboard if all you [TS]

00:45:34 ◼   ► did was locked up some good designers and say here's the form factor we've [TS]

00:45:40 ◼   ► already finished the hardware it's this twelve-inch piece of glass with a [TS]

00:45:46 ◼   ► touchscreen and has this incredible resolution in here is the keyboard can [TS]

00:45:51 ◼   ► connect what does the user interface look like to this like what is the the [TS]

00:45:56 ◼   ► home screen [TS]

00:45:57 ◼   ► what's the root level like when you're just starting I don't think anybody [TS]

00:46:02 ◼   ► would come up with what what the iPad home screen looks like it's it's so [TS]

00:46:09 ◼   ► clearly like when the iPhone was not the macro it you know what we think of as [TS]

00:46:15 ◼   ► Mac OS just shrunk down to fit on the screen with a menu bar at the top in [TS]

00:46:18 ◼   ► little draggable windows that's exactly what they've done with the iPad though [TS]

00:46:22 ◼   ► they've just taken the phone interface [TS]

00:46:24 ◼   ► and moved it to this new thing and now that it's more capable and now that it's [TS]

00:46:28 ◼   ► it really is fast enough to be like treated as a Mac I feel like it's it's [TS]

00:46:35 ◼   ► almost painful that Apple hasn't been more ambitious with interface to us I [TS]

00:46:41 ◼   ► think this goes back to you know that this is the iPhone OS right if the [TS]

00:46:46 ◼   ► iPhone OS and end it was formulated for a very small screen and when they took [TS]

00:46:50 ◼   ► it up to the iPad they didn't do a lot to change it other than to say you know [TS]

00:46:55 ◼   ► you've got more room to spread out your interface and we've gone with that I was [TS]

00:46:59 ◼   ► nine shows some signs right that they're they're like oh we need to really [TS]

00:47:03 ◼   ► address this now but it took them at people are out there using keyboards on [TS]

00:47:07 ◼   ► the on this thing for years and got very little support beyond the most [TS]

00:47:12 ◼   ► rudimentary like yes we will support Bluetooth keyboards and and it's only [TS]

00:47:17 ◼   ► when I really have had been kicked into gear and so they're kinda behind in it [TS]

00:47:21 ◼   ► but you're right it's not it's not the interface that you would build for this [TS]

00:47:28 ◼   ► device it's an interface that evolved from the original iPhone essentially and [TS]

00:47:33 ◼   ► they're still parts of it having evolved very much I mean the springboard the [TS]

00:47:35 ◼   ► home screen is not involved essentially at all and there are lots of other parts [TS]

00:47:41 ◼   ► that on the iPad Pro it's just sort of a stretched-out version of what was on the [TS]

00:47:44 ◼   ► iPad air so you know it's I don't know I i've seen people suggest that they are [TS]

00:47:51 ◼   ► to make you know they consider this an iPad OS and that it's that it's [TS]

00:47:56 ◼   ► something that needs to be with you call it something different or not it needs [TS]

00:47:59 ◼   ► to it needs more investment into features that only matter for the iPad [TS]

00:48:04 ◼   ► that it's on one level it's totally understandable the iPhone is so huge [TS]

00:48:08 ◼   ► that you want to devote so much [TS]

00:48:10 ◼   ► iOS development time to features that the iPhone will use but I wonder [TS]

00:48:14 ◼   ► sometimes if it's a self fulfilling prophecy a little bit that the iPad [TS]

00:48:19 ◼   ► isn't growing because they aren't putting the work in and making it more [TS]

00:48:25 ◼   ► of a product and it could be you know it's always the iPhone that gets the [TS]

00:48:29 ◼   ► priority it seems except with these new feature not and I was nine it's felt [TS]

00:48:33 ◼   ► like you know it really is about the iPhone and the iPad is lucky to kind of [TS]

00:48:36 ◼   ► come along [TS]

00:48:37 ◼   ► and the iPad broker be a lot better if they were more features that took [TS]

00:48:41 ◼   ► advantage of things like an external keyboard and I'm not saying it needs a [TS]

00:48:44 ◼   ► mouse and drop down menus which you know the map but more than it's got now I [TS]

00:48:51 ◼   ► definitely think that mouse pointer is not the right way to go I feel like that [TS]

00:48:57 ◼   ► this AM fully on board with exactly you know what Apple's executives you know [TS]

00:49:02 ◼   ► Tim Cook Phil Schiller I think you can add a couple of interviews that Eq [TS]

00:49:08 ◼   ► I i really I don't think it's been I think they truly believe this and I do [TS]

00:49:13 ◼   ► too that the Mac and iPad OS are not going to converge there's not going to [TS]

00:49:19 ◼   ► be any sort of point in the foreseeable future I mean like years and years out [TS]

00:49:23 ◼   ► where everything is just 10 s and you can touch your iMac 5 k I really think [TS]

00:49:29 ◼   ► that it and I think the mouse pointer interface isn't going anywhere and [TS]

00:49:35 ◼   ► that's in Apple world that's called the Mac and the touch interface isn't going [TS]

00:49:40 ◼   ► anywhere but there needs to be some kind of directional input thats not touching [TS]

00:49:45 ◼   ► the screen and I think it you know Apple TV shows how that possible right and I [TS]

00:49:50 ◼   ► know that even the old Apple TV which just had with the No Touch iPad it just [TS]

00:49:57 ◼   ► had up down left right you know you can do it and I feel like the new one with [TS]

00:50:01 ◼   ► the touchpad even shows even more how possibilities in this focus engineer [TS]

00:50:07 ◼   ► they have it you have these elections and it shows you based on the depth I [TS]

00:50:11 ◼   ► might say that's exactly what they could move to the iPad because then I don't [TS]

00:50:15 ◼   ► think it would work with touch right like I think if they put the focus [TS]

00:50:19 ◼   ► engineer for use with a keyboard with the arrow keys are with the trackpad [TS]

00:50:24 ◼   ► trackpad that isn't there but if they added hypothetical trackpad you could do [TS]

00:50:31 ◼   ► the focus the focus thing would definitely work and I think that would [TS]

00:50:34 ◼   ► be pretty useful and then you could use the trackpad to move the insertion point [TS]

00:50:38 ◼   ► around [TS]

00:50:39 ◼   ► and texting views and all of that would work in be useful and not introduce a [TS]

00:50:42 ◼   ► mouse pointer which i think is problematic in a lot of ways [TS]

00:50:46 ◼   ► yeah I mean that in some ways the track pads already there right because if you [TS]

00:50:52 ◼   ► put two fingers down on the software keyboard you can move the text insertion [TS]

00:50:56 ◼   ► around and so there is a pointing device it's not gonna you know it's not a [TS]

00:51:01 ◼   ► cursor that's available everywhere but it is there and in that way you know if [TS]

00:51:06 ◼   ► you're using an external keyboard you lose that feature and there isn't the [TS]

00:51:10 ◼   ► support I I was arguing somebody on Twitter I think you were part of that [TS]

00:51:13 ◼   ► change to about this idea of a trackpad on a on a keyboard from Apple which I i [TS]

00:51:18 ◼   ► think is less likely but I kind of feel like they might as well just support [TS]

00:51:22 ◼   ► Bluetooth trackpads because you know just for text insertion because it's not [TS]

00:51:26 ◼   ► as if it's not there [TS]

00:51:27 ◼   ► the alternative would be something like i think is a patent for a keyboard an [TS]

00:51:32 ◼   ► Apple patent for a keyboard that you could also just move your finger across [TS]

00:51:36 ◼   ► yeah and it would it would act like a trackpad which you know that's how the [TS]

00:51:41 ◼   ► software keyboard works so if you had a hardware keyboard that you could do that [TS]

00:51:44 ◼   ► that might solve it to its like look if you remove the insertion point around [TS]

00:51:47 ◼   ► you just you know you'll push down on the keys you just read your fingers over [TS]

00:51:51 ◼   ► them and will you know that that's close enough for us to figure out what you [TS]

00:51:54 ◼   ► doing so maybe there's something there because that it doesn't get enough [TS]

00:51:58 ◼   ► publicity but that's like one of the biggest breaks with iOS interface [TS]

00:52:02 ◼   ► metaphor that has ever been is the idea that suddenly you've got a little cursor [TS]

00:52:06 ◼   ► to move around on screen that's that's not something that we've we've really [TS]

00:52:10 ◼   ► had an iOS before and once once that's out of the box a little bit I mean and I [TS]

00:52:14 ◼   ► think it's great for productivity and it's fantastic on the iPad Pro it's the [TS]

00:52:17 ◼   ► easiest movement of that I find it harder to move around on the iPhone on [TS]

00:52:21 ◼   ► the smaller iPad but it's a really good because you got that space and it [TS]

00:52:25 ◼   ► totally works so you know I'd like to see more of that more places plus simple [TS]

00:52:30 ◼   ► stuff like if I do a spotlight search I can narrow down into one of the results [TS]

00:52:34 ◼   ► I I can't help but feel that that's just that's just coming there has to be [TS]

00:52:39 ◼   ► coming sure I think a lot of these are are very clearly like they're very close [TS]

00:52:43 ◼   ► and then and they're just not quite there yet [TS]

00:52:46 ◼   ► auto correct is one I just wrote a piece about this yesterday on the iPad pro [TS]

00:52:50 ◼   ► 44 macworld where auto correct is one where there's this whole lot of crack [TS]

00:52:55 ◼   ► system that's been built up for the software keyboard because it's really [TS]

00:52:58 ◼   ► important for the software keyboard but right now there's no system-level way to [TS]

00:53:02 ◼   ► assign auto correct on or off for hardware or software keyboards so every [TS]

00:53:06 ◼   ► time I use hardware keyboard I have to go turn it off because it is terrible [TS]

00:53:10 ◼   ► when I'm using the hardware keyboard it corrects things that I type correctly [TS]

00:53:14 ◼   ► into other things and I type so fast that I go right over it [TS]

00:53:17 ◼   ► my incidence of typos goes up I'm correcting things all the time and it's [TS]

00:53:21 ◼   ► just one of those things that like that's a pretty simple I don't know [TS]

00:53:24 ◼   ► again I don't know house deep into the tax code may be hard to implement but [TS]

00:53:29 ◼   ► from a user perspective it's like it makes sense that my rules for my [TS]

00:53:33 ◼   ► software keyboard my hardware keyboard would be would be different and it goes [TS]

00:53:37 ◼   ► to the auto capitalization stuff I don't know if you tried this but if you type [TS]

00:53:41 ◼   ► you hold down the shift key little too long for the first two letters of a word [TS]

00:53:45 ◼   ► are capitalized you like I meant that to be lower case you lift the shift key off [TS]

00:53:50 ◼   ► your back space and then you take the key again on the iPad it just stays in [TS]

00:53:54 ◼   ► capital letters [TS]

00:53:55 ◼   ► yeah and that's been a problem for the iPhone since the beginning which is like [TS]

00:54:00 ◼   ► no you toggle the shift key up you probably want to type of capital letter [TS]

00:54:04 ◼   ► here and spoken about this where where when you get to know in a rich text [TS]

00:54:10 ◼   ► editing interface like word or txt Edit weather is bold and italics underline [TS]

00:54:15 ◼   ► there are implicit in visible marks effectively and in a cold days like when [TS]

00:54:22 ◼   ► we used to right honourable Tues you could see them I hope codes right show [TS]

00:54:27 ◼   ► code it's a butt but in other words if I start typing Jason and I type for [TS]

00:54:36 ◼   ► whatever stupid reason I just want the first two letters to be bold if I go [TS]

00:54:42 ◼   ► back and delete the old table again it's still going to be bold in till I get [TS]

00:54:48 ◼   ► command be again before I type and it's the shift key is like that on iOS the [TS]

00:54:53 ◼   ► shift key is sorta like an invisible marker in in there it's like a mode that [TS]

00:54:58 ◼   ► you go into and stays on [TS]

00:55:00 ◼   ► yeah and it's i mean that's just a bug right i mean it's really just a bug but [TS]

00:55:05 ◼   ► it it stems from the fact that there's this whole infrastructure of input that [TS]

00:55:11 ◼   ► has been built up around around the iPhone originally and then the iPad and [TS]

00:55:16 ◼   ► the external keyboard thing is just kind of this weird things grafted on which in [TS]

00:55:20 ◼   ► the context of the time made sense but when you're trying to think of this as [TS]

00:55:23 ◼   ► more of a productivity device and that a lot of people are going to be using [TS]

00:55:27 ◼   ► keyboard that Apple sells a keyboard now you know it's all stuff that just needs [TS]

00:55:31 ◼   ► to be better and I keep coming back to the iOS time thing I feel like what the [TS]

00:55:35 ◼   ► real story here is just that Apple already has gotten religion about this [TS]

00:55:38 ◼   ► but they didn't really get it until I was nine and that before then they sort [TS]

00:55:43 ◼   ► of just kept her hands off of it and then since they only got through that [TS]

00:55:46 ◼   ► religion for iOS nine they haven't had time to build this stuff and I was [TS]

00:55:50 ◼   ► hoping to see a little more of it in the build of iOS that ran on the iPad pro [TS]

00:55:54 ◼   ► and I'm still hopeful that maybe 92 maybe 93 we'll just see the stuff [TS]

00:55:59 ◼   ► trickling out instead of having to wait for an iOS 10 but you know that's the [TS]

00:56:04 ◼   ► optimist in me is that I i feel like maybe they they they have got it right [TS]

00:56:07 ◼   ► they've got the product out there they've got that that keyboard and they [TS]

00:56:11 ◼   ► do know that this is important to the iPad pro and that they're going to [TS]

00:56:13 ◼   ► prioritize more of these features to make it to make it better I think that [TS]

00:56:18 ◼   ► one of the most telling thing and to me it contrasts with this episode of the [TS]

00:56:23 ◼   ► show almost looks like it was organized I think it contrasts so poorly with the [TS]

00:56:29 ◼   ► pencil where to me every aspect of the pencil seems so thoughtful and it but [TS]

00:56:36 ◼   ► the thing is is that the pencil is this all new thing that slips into the touch [TS]

00:56:42 ◼   ► world established by the iPhone speaking but like the 2007 iPhone in theory would [TS]

00:56:49 ◼   ► work great with the pencil right and I i my guess is that going forward all [TS]

00:56:54 ◼   ► future iOS devices will be at the top center that iPad pro dozen will work [TS]

00:57:01 ◼   ► with the pencil [TS]

00:57:02 ◼   ► least they could and at least all iPads [TS]

00:57:05 ◼   ► I don't know maybe not the phone but I don't see why not with the phone [TS]

00:57:09 ◼   ► yeah I don't and it's not the iPad in a potential for iPad perot or something [TS]

00:57:13 ◼   ► like that [TS]

00:57:13 ◼   ► pencil period but it doesn't it doesn't foresee any kind of rethinking of the [TS]

00:57:18 ◼   ► interface of the touch centric interface its all new whereas the keyboard is so [TS]

00:57:25 ◼   ► in conflict with that and in not that I don't think I think the theory there's a [TS]

00:57:29 ◼   ► way to arrive at a this works just as well with the touch and the keyboard but [TS]

00:57:35 ◼   ► you know it different ways and I'll give you an example that a second but the [TS]

00:57:39 ◼   ► other example in its just reeks to me of of the wait a second [TS]

00:57:46 ◼   ► didn't somebody think that this is crazy so in theory if you have the hardware [TS]

00:57:50 ◼   ► keyboard attached typing should be better in every way because it's an [TS]

00:57:54 ◼   ► actual keyboard or at least or if in theory you are the world's world-class [TS]

00:58:01 ◼   ► type on the iPad screen typist then it should be at least as good but in a way [TS]

00:58:06 ◼   ► a huge way it's worse because when you're using the on-screen keyboard you [TS]

00:58:11 ◼   ► can put two fingers down and move the insertion point and you know you just [TS]

00:58:15 ◼   ► spent three minutes praising [TS]

00:58:16 ◼   ► I'll just say ditto it's one of the greatest inventions of the touchscreen [TS]

00:58:20 ◼   ► era and then if you have the hardware keyboard there's no way to do that [TS]

00:58:24 ◼   ► yeah I find that to be absolutely crazy just be again in whether it you know I'm [TS]

00:58:32 ◼   ► not saying it's easy thing to solve it I I dunno like you said maybe some kind of [TS]

00:58:36 ◼   ► weird patented material that turns the surface of the keyboard into a touchpad [TS]

00:58:41 ◼   ► center just for going just for just for moving around you don't have to do [TS]

00:58:45 ◼   ► anything else I don't know what the answer is but boy that's seems crazy [TS]

00:58:51 ◼   ► that you get this really cool feature with the on-screen keyboard and when you [TS]

00:58:54 ◼   ► put up a hardware keyboard you completely lose it so the other example [TS]

00:58:59 ◼   ► the other in this one really bothers me is [TS]

00:59:07 ◼   ► command tab so they're the command to have the David to iOS is just looks [TS]

00:59:14 ◼   ► exactly like the Max command which in and of itself not OK from the year [TS]

00:59:20 ◼   ► your apps start with the go left to right with left is your current most app [TS]

00:59:25 ◼   ► and then as you move to the right you see your the apps you used in whatever [TS]

00:59:33 ◼   ► you know the order in which you've used them one command tab get you to the one [TS]

00:59:37 ◼   ► you use most recently to get you to the second most recent center but there's [TS]

00:59:45 ◼   ► the double tap the home button switcher which provides the exact same time exact [TS]

00:59:51 ◼   ► same exact same problem which is I want to switch to a recently used at but on [TS]

00:59:56 ◼   ► iOS it's completely different [TS]

00:59:59 ◼   ► it looks different it's this 3d stacked view and it even goes in a different [TS]

01:00:04 ◼   ► order starting with Mac OS 9 it goes from right to left but they had a [TS]

01:00:13 ◼   ► left-to-right version in Iowa seven and eight with the old card style interface [TS]

01:00:18 ◼   ► to me as a general principle there's absolutely no reason why that shouldn't [TS]

01:00:24 ◼   ► be the exact same interface whether you're using command tab or using the [TS]

01:00:28 ◼   ► screen and double-clicking the home button it should be the NA have had it [TS]

01:00:34 ◼   ► right there they had the iOS 8 switcher and I think the only reason they [TS]

01:00:38 ◼   ► switched it for I was nine was for the iPhone 6 s with the force touch with you [TS]

01:00:44 ◼   ► can force from the edge and I don't think that that I don't think that's [TS]

01:00:51 ◼   ► worth it I feel like maybe they should have just made it so that you instead of [TS]

01:00:55 ◼   ► forced touching from the left edge you have to do it from the right edge so [TS]

01:00:58 ◼   ► that the the order could be the same between the two i I don't know but [TS]

01:01:04 ◼   ► somehow if they wanted to add the force touch switcher they should have done it [TS]

01:01:08 ◼   ► in a way that they could use the same switcher for a double tap home go from [TS]

01:01:13 ◼   ► the edge indefinitely from command at the command tab switcher should be the [TS]

01:01:16 ◼   ► same as the double tap the home button switch her and it's it's it's a lack of [TS]

01:01:22 ◼   ► thoughtfulness that that it's not so well I mean it is more dense to have [TS]

01:01:26 ◼   ► just the icons up there not the previews and if they had it you know although you [TS]

01:01:30 ◼   ► could have that same sort of stack of you know angled textures of what those [TS]

01:01:35 ◼   ► apps were there something I'm sure I'm sure they could unify if they really [TS]

01:01:38 ◼   ► wanted to but it's funny when you think of that Apple taking the approach that [TS]

01:01:42 ◼   ► each device has its own thing and I'm like Microsoft's approach the Maxima be [TS]

01:01:48 ◼   ► the Mac and the iPad's gonna be iPad this is a case where when you've got an [TS]

01:01:54 ◼   ► external keyboard attached the iPad kind of is a Mac sort of using the max which [TS]

01:01:58 ◼   ► are instead of [TS]

01:02:00 ◼   ► and I don't know whether that's a good thing because the people depend on your [TS]

01:02:03 ◼   ► attitude is people use external keyboards are fossils their old people [TS]

01:02:07 ◼   ► who want the old ways and where it this is providing some continuity for our [TS]

01:02:11 ◼   ► users who are less comfortable with the new ways of text input or whether you [TS]

01:02:16 ◼   ► know it's just a nice accessory for people who wanna input text faster and [TS]

01:02:20 ◼   ► and if it's the former than the apps which makes sense because it'll scare [TS]

01:02:25 ◼   ► them less but it's not the same metaphor as the rest of the system it's this [TS]

01:02:30 ◼   ► bizarre thing the kind of got imported from the Mac yet it just it in a way [TS]

01:02:35 ◼   ► it's i'm glad that it's there you know and I'm glad that while I've been trying [TS]

01:02:41 ◼   ► to use my iPad pro as as you know how much of my work and I do want to try [TS]

01:02:46 ◼   ► this thing out I'm certainly glad that command tab works but I think that just [TS]

01:02:51 ◼   ► stick with just a comeback styles which are in there is crazy when this [TS]

01:02:55 ◼   ► specially when when Iowa's [TS]

01:02:56 ◼   ► hello switching and an app switching metaphor that would work perfectly with [TS]

01:03:02 ◼   ► command tab and I really think that that's a lot slicker and I feel like it [TS]

01:03:06 ◼   ► really i feel like the beauty of it is and even the new iOS nine's switcher [TS]

01:03:12 ◼   ► still has the same quality where you can see the apps [TS]

01:03:16 ◼   ► as you're switching between them and that doesn't really translate well to [TS]

01:03:20 ◼   ► the Mac because Mac apps can have lots and lots of windows open but every [TS]

01:03:25 ◼   ► single iOS app only has one screen current time and I feel like the visual [TS]

01:03:30 ◼   ► aspect of that where it's like a layer of abstraction has been removed and you [TS]

01:03:34 ◼   ► actually see the apps Safari it looks like the currently showing Safari tap is [TS]

01:03:41 ◼   ► is so much more iOS like it so much more of what I West is supposed to be rather [TS]

01:03:47 ◼   ► than this extra layer of abstraction where safari is represented by its home [TS]

01:03:51 ◼   ► screen icon yeah and I i really wanna get into that when you've got two apps [TS]

01:03:58 ◼   ► running in splits you the switch the iOS based switcher is even weirder because I [TS]

01:04:03 ◼   ► think the split view on the right just vanishes [TS]

01:04:07 ◼   ► because show and what it showed the split you or would it show the last time [TS]

01:04:12 ◼   ► it wasn't in Split View and its there's a lot going on and you do get the sense [TS]

01:04:17 ◼   ► you said it and I had I been thinking that you do get the sense that there was [TS]

01:04:20 ◼   ► a long debated doubtful about the app switcher stuff and about productivity [TS]

01:04:24 ◼   ► for keyboard people and at some point somebody said look just put the Mac apps [TS]

01:04:28 ◼   ► which are in there from the keyboard people just as good enough for them so I [TS]

01:04:34 ◼   ► hopefully there are people in its just hopefully that it's just some sort of [TS]

01:04:39 ◼   ► luck we you know we can ship this big iPad now we're ready to do it we have [TS]

01:04:44 ◼   ► the I think again this is the sort of thing even when you know people at Apple [TS]

01:04:53 ◼   ► in friend and they just don't like to talk about timeline but I think that the [TS]

01:04:58 ◼   ► iPad Pro has been something that they've been thinking about ever since they [TS]

01:05:02 ◼   ► started working on the iPad in terms of what size of these devices would you [TS]

01:05:06 ◼   ► like to ship and having to make something that this big butt is weighs [TS]

01:05:14 ◼   ► as little as it does I think about the fact that the original iPad you know [TS]

01:05:17 ◼   ► famously now everybody says you know talking about the weight of the iPad bro [TS]

01:05:21 ◼   ► weighs almost exactly the same as the original iPad [TS]

01:05:24 ◼   ► well then obviously at this size back in 2010 it would've been way too heavy [TS]

01:05:30 ◼   ► yeah it would have been as thick as dense as that iPad now terrier so it [TS]

01:05:38 ◼   ► took them awhile to be able to make something that was this big and that [TS]

01:05:40 ◼   ► would be tolerable way and it clearly once they've gone to the retina [TS]

01:05:45 ◼   ► they ran into these incredibly difficult things with the graphics to be able to [TS]

01:05:50 ◼   ► drive its green decides that threaten you know they had to do the same thing [TS]

01:05:54 ◼   ► with this that they did with Retina 5 k iMac where they have their own timing [TS]

01:05:58 ◼   ► controller to control the whole thing has nothing on the market could drive [TS]

01:06:01 ◼   ► them any pixels so I think that this year I think 2015 this is they've [TS]

01:06:07 ◼   ► shipped a a big iPad the first year that they could have that you know all the [TS]

01:06:15 ◼   ► engineering constraints that they had to work with to be able to ship something [TS]

01:06:18 ◼   ► that meets their definition for you know here's an IP here's what we could be [TS]

01:06:22 ◼   ► would be willing to ship as an iOS device it to make on this size it took [TS]

01:06:26 ◼   ► until now and because they could do it now they're shipping it now even though [TS]

01:06:30 ◼   ► the software on the software side clearly they're they're not caught up to [TS]

01:06:34 ◼   ► the level of what could we do with an iPad of this size you know I think [TS]

01:06:39 ◼   ► that's exactly right that this is this feels like I was saying like when I was [TS]

01:06:43 ◼   ► nine and with the putting the iPad pro into getting it ready for production [TS]

01:06:47 ◼   ► that was there was a moment of like ok this matters to us now and the problem [TS]

01:06:50 ◼   ► was that they weren't laying the foundation before and and you can't you [TS]

01:06:54 ◼   ► can't turn on a dime and add all those features in and so the software is [TS]

01:06:57 ◼   ► lagging behind in the shame that it wasn't you also feel like the iPad here [TS]

01:07:02 ◼   ► too was so over suspect that that was almost like the pilot program for the [TS]

01:07:07 ◼   ► iPad pro a little bit like wow where did this thing come from psycho I understand [TS]

01:07:12 ◼   ► now but and hardware is spectacular it really is a great piece of hardware and [TS]

01:07:16 ◼   ► that's why I think it is striking that we come back to the software kinda [TS]

01:07:20 ◼   ► hasn't caught up and it's not just like there's the whole of the debate about [TS]

01:07:24 ◼   ► professional software in the App Store in all of that but like the iOS itself [TS]

01:07:28 ◼   ► is kinda just it's it's it's a little bit behind the what the hard-working [TS]

01:07:33 ◼   ► offer and it's it's it's not surprising because [TS]

01:07:37 ◼   ► I think they they got a late start because it wasn't a priority until until [TS]

01:07:41 ◼   ► they decided I wonder you know I really wish I I would be fascinating to know [TS]

01:07:47 ◼   ► the stories behind it I keep my gut feeling is also that Apple has changed [TS]

01:07:50 ◼   ► its philosophy about product lines where it feels that they don't have to be as [TS]

01:07:54 ◼   ► focused that every product doesn't have to be for every person and I think that [TS]

01:07:58 ◼   ► evidence one of that was the existence of the iPhone six-plus where it was not [TS]

01:08:04 ◼   ► the flagship it was this oversized phone and I i think that Apple felt bitten by [TS]

01:08:08 ◼   ► the fact that they were so maniacally focused on having one iPhone that they [TS]

01:08:12 ◼   ► got behind in the large phone category and Samsung showed them that people [TS]

01:08:16 ◼   ► wanted that and I wonder if that leads down to the iPad a little bit too and [TS]

01:08:20 ◼   ► gives them the freedom to have this product exist where like look we can [TS]

01:08:23 ◼   ► have a bunch of different iPads and you know the meaning was the first example [TS]

01:08:27 ◼   ► of that and then this is another example it's like look we can have a lot of [TS]

01:08:30 ◼   ► these iPads we can ship them all the same year too much but we have to ship [TS]

01:08:34 ◼   ► like a couple one or two a year but I i wonder if there's a story there that [TS]

01:08:39 ◼   ► maybe it's just me seeing things but I feel like there's something there about [TS]

01:08:42 ◼   ► Apple shifting gears from sort of like this is the iPhone to saying we have [TS]

01:08:47 ◼   ► many iPhones you can choose from we have many iPads choose choose the one you [TS]

01:08:50 ◼   ► like and that's not where they were 23 years ago but that's where they are now [TS]

01:08:55 ◼   ► yeah it's it's a fascinating device the iPad pro and pencil and the keyboard and [TS]

01:09:04 ◼   ► there's so much to think about and what it is is interested in fascinated in it [TS]

01:09:10 ◼   ► as I am I think you're exactly right is that it's it is the device I would [TS]

01:09:14 ◼   ► recommend to the fewest people as what you know one of the big things I guess [TS]

01:09:23 ◼   ► the only thing again I think the iPhone plus you know the success + 16 + are [TS]

01:09:29 ◼   ► similar where it but even maybe even a little bit less you know like I feel [TS]

01:09:34 ◼   ► like it's the people who want the plus-size phone they know it it's just a [TS]

01:09:39 ◼   ► gut feeling he forgot says I wish my phone was really big then go ahead [TS]

01:09:43 ◼   ► where is this is a little bit it's a little bit more complicated I guess I [TS]

01:09:48 ◼   ► don't I really don't think it's not just an issue of the old days I think it used [TS]

01:09:55 ◼   ► to be in the PowerBook days the only reason to get like you know the old [TS]

01:10:02 ◼   ► remember that even the MacBook the only reason to get one other than a MacBook [TS]

01:10:10 ◼   ► Pro was I think you know about cost do you know if you can afford the MacBook [TS]

01:10:16 ◼   ► Pro you're going to want that MacBook Pro cuz you're not really saving much [TS]

01:10:19 ◼   ► else it wasn't like they were lighter you know dinner they were just slower [TS]

01:10:24 ◼   ► now the only time I had a MacBook was there was the period where they were the [TS]

01:10:28 ◼   ► MacBooks were smaller and the MacBook Pros were not smaller and that was the [TS]

01:10:33 ◼   ► reason to get it was you want a smaller laptop we've got it but if all other [TS]

01:10:37 ◼   ► things are equal then I wanna do you think the iPad Pro is a little bit like [TS]

01:10:41 ◼   ► the old 17 inch yeah right [TS]

01:10:44 ◼   ► sorta like who wants this and the answer is there are some people who really want [TS]

01:10:48 ◼   ► this yeah but most people are probably not gonna lie and you could do the [TS]

01:10:51 ◼   ► industries in with the iPad probably different industries but you could say [TS]

01:10:54 ◼   ► you know people who do want to do video editing this might actually on the road [TS]

01:10:58 ◼   ► this might actually be great for because it's got the big screen and people who [TS]

01:11:01 ◼   ► want to who want to draw graphic artists in comic book partisan colorists in all [TS]

01:11:07 ◼   ► sorts of different jobs with a pencil and the giant screen perfect and and [TS]

01:11:12 ◼   ► like a thousand other niches plus the power user type people who can do the [TS]

01:11:19 ◼   ► whole jobs with it and then over time maybe it becomes more than that but [TS]

01:11:22 ◼   ► that's that's my gut feeling now is they yeah like a Federico I mean he's the [TS]

01:11:26 ◼   ► poster boy for it right but I think there are other people and and you know [TS]

01:11:29 ◼   ► people who just like they're having a ripe and realize they've got Office on [TS]

01:11:32 ◼   ► there and that's all they need I think it will find lots of surprising [TS]

01:11:37 ◼   ► audiences I'm really looking forward to actually in the next six months there [TS]

01:11:40 ◼   ► will probably be a lot of stories about oh did you realize the iPad protects the [TS]

01:11:43 ◼   ► great for acts like oh that is of course it makes perfect sense I didn't think of [TS]

01:11:48 ◼   ► it at the time but it's a bit too perfect product that but you know that [TS]

01:11:51 ◼   ► 17 inch PowerBook was like that too [TS]

01:11:53 ◼   ► way to time it was huge it was ridiculous and the people who won [TS]

01:11:56 ◼   ► did it it was in the priceless forever because they were people just did not [TS]

01:12:00 ◼   ► want to give up the 17 inch in certain audiences and it wasn't really until you [TS]

01:12:05 ◼   ► know the finally the 15 was so powerful and 15 with retinol that that it was it [TS]

01:12:10 ◼   ► was no longer the cafeteria tray laptop with no relevant I think it's maybe [TS]

01:12:16 ◼   ► that's it's probably the 17 inch PowerBook [TS]

01:12:19 ◼   ► yeah there was a magnetic the last one was still yeah I think that's probably a [TS]

01:12:27 ◼   ► little bit more niche than the iPad pro but I think it's a long that spectrum [TS]

01:12:31 ◼   ► though that you kinda need to have an exceptional need to justify it as [TS]

01:12:36 ◼   ► expensive compared to the other products I think and it is not as kind of [TS]

01:12:40 ◼   ► unreasonable it's big and some people get turned off by its bigness but you [TS]

01:12:45 ◼   ► know there are other people for whom having the bigger screen [TS]

01:12:48 ◼   ► you know it's just going to be it's gonna be good it's an iPad right in all [TS]

01:12:51 ◼   ► other ways it is an iPad and it's got this big bright beautiful screen and if [TS]

01:12:56 ◼   ► you don't care about the way to the size of it you know it it does does what it [TS]

01:13:01 ◼   ► says it is a popular iPad I loved my link to it and said it was just my [TS]

01:13:06 ◼   ► favorite observation I'm the one person's observation about the I petrol [TS]

01:13:10 ◼   ► that I was jealous of that I didn't think it was horace that jews that it's [TS]

01:13:13 ◼   ► a desktop iPad not desktop meaning like it runs desktop destop you get so [TS]

01:13:20 ◼   ► overused cause that's what we mean when we say Mac and Windows but he just meant [TS]

01:13:25 ◼   ► literally that you put it on a desk and it meant to be you so much of what we do [TS]

01:13:29 ◼   ► now on desktops is actually a laptop right I thought that was I thought that [TS]

01:13:35 ◼   ► was so keen and I have to say in all my time and again when you're doing these [TS]

01:13:39 ◼   ► things need to know you're in our racket and you want to write a review of this [TS]

01:13:43 ◼   ► thing you do you spend on I spent an awful lot of time on it in the [TS]

01:13:46 ◼   ► especially that first week we're at the review it and I did everything on it [TS]

01:13:53 ◼   ► even things that I knew what I was doing it like wow the long run [TS]

01:13:56 ◼   ► I'm not going to do and I can use this to do this but I was doing it just to [TS]

01:13:59 ◼   ► see what it was like I'd really have to say that the stuff that I usually do [TS]

01:14:04 ◼   ► with an iPad on a normal day just sit there at the end of the day and just [TS]

01:14:08 ◼   ► sort of fun watching sports on TV and I'm just paying attention to Twitter [TS]

01:14:12 ◼   ► other you know the second screen and I'm on the couch [TS]

01:14:18 ◼   ► the big I Pad Pro is cumbersome it's hard to hold in one hand I mean it's [TS]

01:14:23 ◼   ► this is not like something that you couldn't foresee but it's kind of wants [TS]

01:14:27 ◼   ► to be used on a desk or like on your lap with the keyboard attached to that its [TS]

01:14:34 ◼   ► resting on it and that to me is different then from what most people I [TS]

01:14:39 ◼   ► think do with with their iPad yeah everybody's ergonomics gonna be [TS]

01:14:43 ◼   ► different but but it feels it feels comfortable on a table on a desk it's [TS]

01:14:50 ◼   ► totally comfortable I I think sitting up it is for me [TS]

01:14:54 ◼   ► ergonomically it's fine if I'm sitting upright in a chair or even on my couch [TS]

01:14:59 ◼   ► in my living room when I'm leaning back like I'm I'm laying on the couch [TS]

01:15:03 ◼   ► rambling and dead and I'm like checking email in the morning or something like [TS]

01:15:06 ◼   ► that it's kind of ridiculous I can get used to it but it's like it probably [TS]

01:15:10 ◼   ► doesn't fit as welfare and I'm not sure if people really want to have two iPads [TS]

01:15:15 ◼   ► right there that big iPad in their small iPad but it almost comes across like [TS]

01:15:19 ◼   ► that this is not an iPad you you use everywhere [TS]

01:15:22 ◼   ► probably yeah and it does it does seem like it's only example is sort of [TS]

01:15:28 ◼   ► optimizing for the case where you're gonna you're gonna have a whole house [TS]

01:15:32 ◼   ► full of apple just pick the one that you know a downstairs you know I'd like that [TS]

01:15:36 ◼   ► like the daytime nighttime iPhone guy you're gonna have an upstairs iPad and [TS]

01:15:41 ◼   ► it you know [TS]

01:15:42 ◼   ► downstairs I plan which is terrible it's so great to it is but I do kind of feel [TS]

01:15:49 ◼   ► that way [TS]

01:15:50 ◼   ► yeah exactly alright reading another break here and think another one of her [TS]

01:15:55 ◼   ► longtime friends of the show the good folks at Warby Parker Warby Parker [TS]

01:16:01 ◼   ► believes that prescription eyeglasses simply should not cost $300 or more [TS]

01:16:06 ◼   ► they bypassed their traditional channels and they sell high-quality [TS]

01:16:11 ◼   ► great-looking prescription eyeglasses direct to you at a fraction of the usual [TS]

01:16:15 ◼   ► retail prices starting at just 95 bucks and you can go from there and there's [TS]

01:16:21 ◼   ► get the lines that go darker something like that it costs a little more in the [TS]

01:16:25 ◼   ► bifocals cost more but 95 bucks as a starting price for a regular parent [TS]

01:16:31 ◼   ► classes and that comes with everything they don't up sell you on anti [TS]

01:16:35 ◼   ► reflective coatings are anti glare they don't make you pay more for the good [TS]

01:16:41 ◼   ► polycarbonate material that the lenses are made out of that they all come with [TS]

01:16:45 ◼   ► that by default even come with nice cases in a nice cleaning cloth just [TS]

01:16:49 ◼   ► really really great stuff [TS]

01:16:51 ◼   ► buying eyeglasses online sound crazy right everybody's for most people I know [TS]

01:16:55 ◼   ► really super picky about something that they're going to put on their face and [TS]

01:16:59 ◼   ► how do you get around that what you go to their website and they've got some [TS]

01:17:04 ◼   ► really cool tools you can use web camera just upload a picture of yourself and [TS]

01:17:07 ◼   ► you can preview what some of the glasses will look like on your face [TS]

01:17:11 ◼   ► they even have a tool that lets you measure your eyes as part of the trick [TS]

01:17:15 ◼   ► about getting glasses you wanna know exactly how far apart your pupils are [TS]

01:17:18 ◼   ► they have a little thing where you use a credit card is really clever devil Creek [TS]

01:17:22 ◼   ► Rd sort of a standard with and credit card up your face and they can measure [TS]

01:17:26 ◼   ► your pupils it's funny cuz I got that measurement I did it with worby and long [TS]

01:17:33 ◼   ► story short I've been to the eye doctor like last year the measurement I got my [TS]

01:17:37 ◼   ► eye doctor exactly the same as well be Parker's seemingly gimmick Lake online [TS]

01:17:43 ◼   ► thing really really cool about the best part though is they have this trial on [TS]

01:17:48 ◼   ► program you go to their website you measure your eyes you look at all of the [TS]

01:17:53 ◼   ► classes they have on their website and catalog you pick five pairs that you [TS]

01:17:57 ◼   ► like they send them to you [TS]

01:17:59 ◼   ► risk-free they did ship them to you with you know like clear or non-prescription [TS]

01:18:03 ◼   ► lenses like the ones you would try on a story you try these five on it home yet [TS]

01:18:08 ◼   ► five days you just look around see what other people think she would people in [TS]

01:18:12 ◼   ► your family think [TS]

01:18:13 ◼   ► pick the one you like best you send them all back with a prepaid return label [TS]

01:18:19 ◼   ► easier to send them back but you send them back to the website and say here's [TS]

01:18:23 ◼   ► the one that I actually liked and next thing you know couple days later you get [TS]

01:18:27 ◼   ► your eyeglasses in the mail could not be easier [TS]

01:18:31 ◼   ► really really easy way to get new glasses they've also got prescription [TS]

01:18:37 ◼   ► and not and non-prescription sunglasses anything you want but I glass related [TS]

01:18:43 ◼   ► worby has it and they even do the school thing where every time they sell a pair [TS]

01:18:47 ◼   ► of eyeglasses to someone like you [TS]

01:18:49 ◼   ► a regular customer they give a pair of prescription glasses to someone in need [TS]

01:18:56 ◼   ► through various vision charities that are around the world which is a really [TS]

01:19:02 ◼   ► great thing if you think about that I imagine being so poor living in a [TS]

01:19:05 ◼   ► country where you can't even see sharply because you can't afford it can get [TS]

01:19:11 ◼   ► access to prescription glasses with these charities help or be does a [TS]

01:19:15 ◼   ► one-for-one matching with them which is really great so here's where you go to [TS]

01:19:19 ◼   ► find out more go to Warby Parker dot com slash the talk show will be Parker / the [TS]

01:19:25 ◼   ► talk show and check them out next time I guess my thanks to worry Parker anyhow [TS]

01:19:34 ◼   ► wanna talk about this we have a couple of other things that are sort of maybes [TS]

01:19:36 ◼   ► I don't have anything more on my iPad Pro has been at the top of mind I think [TS]

01:19:44 ◼   ► for for so many of us the last couple of weeks there's the issue that you touched [TS]

01:19:50 ◼   ► on about this sort of and I feel like everybody's been talking about this is I [TS]

01:19:56 ◼   ► get perennial topic but the whole idea of is there a market for professional [TS]

01:20:00 ◼   ► software for the iPad and if so what why why does it seem I gets worse than on [TS]

01:20:06 ◼   ► the Mac that just to name a price that there's a lot of apps that sell for 20 [TS]

01:20:10 ◼   ► 25 bucks on the Mac [TS]

01:20:12 ◼   ► and their indie developers using that twenty to twenty-five dollars per sale [TS]

01:20:16 ◼   ► to build a healthy business and on iOS even an iPad it seems like it's the $5 [TS]

01:20:27 ◼   ► is considered expensive and elaborate mbox in nobody buys it and it just [TS]

01:20:33 ◼   ► doesn't seem like there's a market know if you look at the size of the iPad [TS]

01:20:38 ◼   ► market there's an argument that that because the iPhone is so big that people [TS]

01:20:46 ◼   ► are building for iPhone and not worry about the iPad but the iPad market is [TS]

01:20:50 ◼   ► bigger than the Mac market average selling prices weigh less than the [TS]

01:20:57 ◼   ► revenue is about the same right so I'm not sure I buy i mean i i buy the [TS]

01:21:02 ◼   ► argument that the iPad Pro is not have such a huge user base that products just [TS]

01:21:05 ◼   ► built for the iPad pro are going to not be able to sell III will agree with that [TS]

01:21:10 ◼   ► but I'm not sure I buy it when it comes to the iPad in general is the iPad air [TS]

01:21:15 ◼   ► to is very functional and so is the iPad Mini for and you know there are issues [TS]

01:21:20 ◼   ► with the Mac App Store [TS]

01:21:22 ◼   ► there's no doubt about it that Apple could do a better job of making about [TS]

01:21:29 ◼   ► the App Store in general not Mac App Store the there lots of issues of the [TS]

01:21:31 ◼   ► Mac App Store you know the idea that you can to try outs and and you can't be [TS]

01:21:36 ◼   ► paid upgrades and you know it's the same stuff we've been complaining about [TS]

01:21:38 ◼   ► forever but I'm not sure that I I am NOT saying it's easy but I'm not sure I buy [TS]

01:21:44 ◼   ► but it's not possible for software companies to make money building iPad [TS]

01:21:49 ◼   ► software I don't know and I know none of these observations or original but it [TS]

01:21:55 ◼   ► does it does kind of ring some alarm bells from me that just with the iPad [TS]

01:22:02 ◼   ► Prolink what are some of the apps that people are talking about well adobe has [TS]

01:22:06 ◼   ► Adobe sketch out which is really cool demo app for the pencil and one of the [TS]

01:22:11 ◼   ► reasons Apple has been working with Adobe lost you know more than just last [TS]

01:22:15 ◼   ► week or two they let Adobe [TS]

01:22:17 ◼   ► people are saying I mentioned microsoft office right there were up on stage to [TS]

01:22:22 ◼   ► yeah yeah and like you said that you know you can make an argument that the [TS]

01:22:28 ◼   ► office apps are better on iPad and they are on that but those two companies say [TS]

01:22:33 ◼   ► they're huge and B they've both kind of switched to this subscription model [TS]

01:22:38 ◼   ► right where you just pay Adobe for the Adobe clouding your subscription and [TS]

01:22:42 ◼   ► then you can use all of Adobe software that's that's fine for Adobe 22 to [TS]

01:22:49 ◼   ► borrow a phrase but how many companies can get away with that and get away with [TS]

01:22:55 ◼   ► it that they're cheating but that they there they have a rich library of apps [TS]

01:23:01 ◼   ► and decades of trust with certain user bases that that people will look at the [TS]

01:23:08 ◼   ► price of that and knowing you know go into it with their eyes open and know [TS]

01:23:13 ◼   ► that it's going to renew and they gonna pay this every year and they'll say well [TS]

01:23:16 ◼   ► that's worth it because I used office all the time [TS]

01:23:19 ◼   ► yeah I said I think it's not easy and I think the Adobe and Microsoft have this [TS]

01:23:25 ◼   ► advantage in that they have a subscription relationship with their [TS]

01:23:28 ◼   ► customers that means they have ongoing revenue from these things and not [TS]

01:23:32 ◼   ► everybody you know most most companies can offer that sort of thing they don't [TS]

01:23:36 ◼   ► have the ability but again I think there are plenty of things to criticize and [TS]

01:23:42 ◼   ► ways that way is that the market could be better but you know there are [TS]

01:23:46 ◼   ► professional level iOS apps that come out that people love and that people are [TS]

01:23:54 ◼   ► charged a decent amount of money for and on top of that I'm not sure this is any [TS]

01:24:01 ◼   ► different than a lot of other difficult software environments to to work in when [TS]

01:24:06 ◼   ► when I went to the release notes conference I mean what I heard loud and [TS]

01:24:10 ◼   ► clear from a lot of the developers there is a focus on niche markets don't build [TS]

01:24:14 ◼   ► don't try to build a hit-out focus on these new markets that that that once [TS]

01:24:18 ◼   ► your stuff and that'll give them a reason to adopt iOS or they're fun [TS]

01:24:22 ◼   ► they're frustrated because they're using tools that aren't aren't targeted at [TS]

01:24:25 ◼   ► them [TS]

01:24:26 ◼   ► and and and that's running back to but you got big players and then you've got [TS]

01:24:30 ◼   ► some players that build a better mousetrap so well that they grow a [TS]

01:24:35 ◼   ► following and then you've got apps that are not necessarily the most exciting [TS]

01:24:39 ◼   ► but they do the job for a particular area and I i think i I think there's [TS]

01:24:44 ◼   ► nothing in the iPad market that dissuade me from the belief that that people can [TS]

01:24:52 ◼   ► still have success making professional software on the iPad I i think if it's [TS]

01:24:57 ◼   ► just the iPad Pro it's more problematic it would be advantageous if that Apple's [TS]

01:25:01 ◼   ► around on the iPhone of course but I don't know I i guess im just I'm not [TS]

01:25:08 ◼   ► saying that it's not hard and there are issues I just I don't think it's quite [TS]

01:25:11 ◼   ► as extreme as all that there is no place for good professional apps to make money [TS]

01:25:16 ◼   ► but that's a it's a very different game right the volumes are going to be a lot [TS]

01:25:19 ◼   ► less and the price is going to be a lot higher and you know but I don't know why [TS]

01:25:25 ◼   ► I just have a hard time saying it's gonna be a barren wasteland but I think [TS]

01:25:29 ◼   ► it could be better [TS]

01:25:31 ◼   ► yeah and I just I don't feel like I want to say that the iPad Pro will help but [TS]

01:25:40 ◼   ► then I drove it well how am I gonna explain why I think that's so it's just [TS]

01:25:46 ◼   ► it more or less comes down to it because it's really cool computer and so I don't [TS]

01:25:52 ◼   ► know that that I don't know what the password is I can't explain it but I [TS]

01:25:58 ◼   ► think it needs that right like but you know and one example of it would be just [TS]

01:26:04 ◼   ► mentioned earlier in the show ferrite now there's that's the exact type of app [TS]

01:26:08 ◼   ► that I'm talking about an app that somebody could use to do serious editing [TS]

01:26:14 ◼   ► of a podcast using this device so my hope is that those guys do just as well [TS]

01:26:21 ◼   ► as they would if it was a Mac out and that people don't hesitate to make these [TS]

01:26:25 ◼   ► $20 in-app purchases to unlock the full app I don't like I just worry though [TS]

01:26:33 ◼   ► that the the consensus seems to be that people in [TS]

01:26:37 ◼   ► large enough numbers won't do that for her up I think some of it is about the [TS]

01:26:45 ◼   ► fact that there are trials although ferret gets around that by making the [TS]

01:26:49 ◼   ► appt three and and it's very limited and I i think you can even do that with the [TS]

01:26:53 ◼   ► office apps that for really basic use you can just use them you don't even [TS]

01:26:58 ◼   ► need not have 365 account and their point is that you know once you use them [TS]

01:27:02 ◼   ► you gonna want to connect to their services and do all these other things [TS]

01:27:04 ◼   ► at which point you need not as 365 account I i think there are ways around [TS]

01:27:08 ◼   ► it but I i get that it's scary and moving something like sketch from the [TS]

01:27:13 ◼   ► Mac to the iPad they've said they're not going to do it because they're afraid [TS]

01:27:17 ◼   ► that you know $400 that their app would be nobody would nobody would pay that [TS]

01:27:21 ◼   ► sight unseen I think there's some truth to that although I think again [TS]

01:27:26 ◼   ► people but there are ways there are ways but yeah it's it's it's very easy to say [TS]

01:27:33 ◼   ► look we should radically change how they handle apps for the iPad and they should [TS]

01:27:37 ◼   ► allow sideloading or something like gatekeeper we're on the Mac you can [TS]

01:27:42 ◼   ► download apps from third parties and depending on your security settings you [TS]

01:27:46 ◼   ► can just run them and that is a breach in this semi impregnable wall of the the [TS]

01:27:53 ◼   ► fortress of iOS in the App Store but and it would bring problems but it would [TS]

01:27:58 ◼   ► also bring some freedom and latitude that some of the professional [TS]

01:28:02 ◼   ► professionals software developers might like I don't know if it's complicated [TS]

01:28:07 ◼   ► and I think it's interesting to look at it through the lens of what we were [TS]

01:28:11 ◼   ► doing just a little while ago about the keyboard thing which is is this is the [TS]

01:28:17 ◼   ► iPad being allowed to be its own thing and two if we if we start with the iPad [TS]

01:28:23 ◼   ► do we come up with some different answers that we might for the iPhone and [TS]

01:28:26 ◼   ► does it need to be like know if it's this way on the iPad is always this way [TS]

01:28:30 ◼   ► on the iPhone or does it become a little bit more like the Mac and the attitude [TS]

01:28:33 ◼   ► towards things like software is a little bit different I don't know and I don't [TS]

01:28:37 ◼   ► know if that would solve it I don't know if opening up the ability to download [TS]

01:28:41 ◼   ► software from the Internet [TS]

01:28:44 ◼   ► rather than over the App Store it would be a cure-all might help but I'm not [TS]

01:28:49 ◼   ► sure [TS]

01:28:50 ◼   ► it's enough and I wondered too how much of it is that independent developers [TS]

01:28:56 ◼   ► whether it's like a small like two person you know [TS]

01:28:59 ◼   ► true indeed making you know you know sort of like the tablet gang which I [TS]

01:29:06 ◼   ► know or you know you know true companies where there's you know maybe like 10 [TS]

01:29:14 ◼   ► employees or something like that but all the way up to a company as big as Apple [TS]

01:29:18 ◼   ► itself that there's that the whole mythical man month aspect of software [TS]

01:29:26 ◼   ► development that you cannot just throw engineer's a problem there's there's you [TS]

01:29:31 ◼   ► know at some point there's too many when there's too many chefs in the kitchen [TS]

01:29:34 ◼   ► you can't cook anything gets bogged down by the bureaucracy of managing the team [TS]

01:29:38 ◼   ► and the world keeps moving and the industry moves and you know it's not all [TS]

01:29:47 ◼   ► in isolation and I just wonder how much of it is that by having wanting to keep [TS]

01:29:53 ◼   ► your iPhone up-to-date and moving forward and adding features and wanting [TS]

01:29:59 ◼   ► to have maybe [TS]

01:29:59 ◼   ► to have maybe [TS]

01:30:00 ◼   ► for some services like something like Slackware you know the big their big [TS]

01:30:04 ◼   ► screen interface sort of defaults to 0 web you you know even their native Mac [TS]

01:30:09 ◼   ► app is a web you whether it's a website or a Mac app that by the time you do [TS]

01:30:14 ◼   ► these things at the at the ends which could be like one and would be the [TS]

01:30:19 ◼   ► smaller screen like the iPhone and the others would be the big screen like what [TS]

01:30:23 ◼   ► do you do when you're sitting at your desk that the iPad gets lost in the [TS]

01:30:26 ◼   ► middle and maybe that's it's the exact same reason that some of these that we [TS]

01:30:29 ◼   ► we seem to be alone a lack of professional strength apps for the iPad [TS]

01:30:35 ◼   ► and like we talked about an hour ago that just iOS itself that seems to have [TS]

01:30:40 ◼   ► sort of a just never seem to get around to making the iPad optimized yeah I [TS]

01:30:47 ◼   ► think I think there's a chicken and egg problem there a little bit and then [TS]

01:30:52 ◼   ► there's also this issue of getting lost in the shuffle that of course you [TS]

01:30:57 ◼   ► prioritize the iPhone or the iPad right if you do that then you lose the Ipath [TS]

01:31:01 ◼   ► because it needs love too and it's gotta have some percentage of it if it's gonna [TS]

01:31:07 ◼   ► if it's gonna gonna succeed but it's the same platform as the iPhone and so it's [TS]

01:31:11 ◼   ► not as if you can send a team off to do the iPad on the side it's all part of [TS]

01:31:16 ◼   ► the of the of the larger hole and and it is it is the doctor the chicken-and-egg [TS]

01:31:23 ◼   ► problem that that you almost need more people saying this is a place where I'm [TS]

01:31:27 ◼   ► doing work for in order to create a place where developers want to be but I [TS]

01:31:32 ◼   ► think there will be some developers success stories and I think I think [TS]

01:31:35 ◼   ► maybe in a strange way the existence of the Microsoft and Adobe apps on there [TS]

01:31:39 ◼   ► makes it a more welcoming place because that gets you a long way between that [TS]

01:31:44 ◼   ► all the the stock AAPL stuff you can go a long way with what's already on the [TS]

01:31:49 ◼   ► iPad Pro you can go a really long way and that might make it easier for people [TS]

01:31:56 ◼   ► to start using the iPad Pro and iPad air to do even more of this stuff and the [TS]

01:32:01 ◼   ► more welcoming a place that is then maybe the more welcoming market it is [TS]

01:32:04 ◼   ► for people building other other software but it is not going to be easy to know [TS]

01:32:08 ◼   ► that I'm just not sure whether there are a lot of things that can be done to make [TS]

01:32:11 ◼   ► it [TS]

01:32:12 ◼   ► you know easy I think it's going to always be hard cause businesses hard and [TS]

01:32:18 ◼   ► he comes back again to what we've been saying which is what level of attention [TS]

01:32:22 ◼   ► to the Apple want to devote to this market and this product line because on [TS]

01:32:26 ◼   ► one level if you look at the numbers on their own it is a very sizable business [TS]

01:32:32 ◼   ► and on another level it is in the shadow of an enormous business and I think [TS]

01:32:36 ◼   ► that's been to the detriment of the iPad all along the existence the iPhone is as [TS]

01:32:41 ◼   ► great as it is for Apple it makes it so easy to ignore the IP right and I wrote [TS]

01:32:46 ◼   ► I wrote about Brian somebody's somebody's article I wrote a piece on [TS]

01:32:52 ◼   ► during fireball sort of taking a guy article part for arguing that Apple is [TS]

01:32:57 ◼   ► in trouble because the iPhone is so big but I think I do think that there it's [TS]

01:33:04 ◼   ► not that Apple is actually in danger because the iPad iPhone businesses so [TS]

01:33:09 ◼   ► big but I do think that there there are plenty of arguments to me that it's it's [TS]

01:33:15 ◼   ► not good overall that the iPhone is so big but they're subtle arguments and for [TS]

01:33:20 ◼   ► example one of them is that the iPad lacks attention [TS]

01:33:25 ◼   ► yeah yeah it's not right exactly right [TS]

01:33:28 ◼   ► the danger of having such a wildly successful business every piece about [TS]

01:33:32 ◼   ► this like a year ago in six colors and it was all just about the crushing math [TS]

01:33:36 ◼   ► of the iPhone right like it's so big that it's very hard if you're a [TS]

01:33:40 ◼   ► responsible manager in Apple not to always choose the iPhone because every [TS]

01:33:47 ◼   ► little bit you do [TS]

01:33:48 ◼   ► improves you know if you do all things that improves the iPhone by 1% you've [TS]

01:33:52 ◼   ► you've made up you have to improve the iPad sales by 40% or whatever I don't [TS]

01:33:57 ◼   ► whatever the number is but it would be it's just an enormously different scale [TS]

01:34:01 ◼   ► and so you need the discipline to say this business is also important and it [TS]

01:34:05 ◼   ► deserves a percentage of our time but I can tell you as the guy who worked at [TS]

01:34:10 ◼   ► Macworld that once we were part of PC world which was larger than us [TS]

01:34:16 ◼   ► it became very difficult to get people to pay attention to us because we were a [TS]

01:34:21 ◼   ► small fraction of the business and if you [TS]

01:34:25 ◼   ► you know it takes some discipline to say I have to businesses that I run and I [TS]

01:34:28 ◼   ► need them both to succeed and it's very easy to say well where can I get the [TS]

01:34:33 ◼   ► most return it's the big business so let's just invest in the big business [TS]

01:34:37 ◼   ► and not worry about the small business and sometimes I see that with the iPhone [TS]

01:34:40 ◼   ► and the iPad yeah it's it's a much more nuanced argument to be had but I do [TS]

01:34:47 ◼   ► think it's it's there and it clearly sort of stands out so switching gears a [TS]

01:34:52 ◼   ► little bit there's this article I have not written about it and didn't even [TS]

01:34:56 ◼   ► read it until just before re-recorded but Fast Company an article this week by [TS]

01:35:02 ◼   ► Bruce Hagen Azimi aka tog and Don Norman Norman group oh yeah yeah yeah it's the [TS]

01:35:17 ◼   ► nielsen yeah and this this article broke my heart because I mean are you a fan of [TS]

01:35:26 ◼   ► talk back in the day yeah I guess I get tog on design Todd was a guy who was a [TS]

01:35:35 ◼   ► Apple again the eighties and really kind of spearheaded the original Human [TS]

01:35:40 ◼   ► Interface Guidelines and talk on design I don't know how I got my hands on it [TS]

01:35:45 ◼   ► because it was sometimes it was hard to get those books back then I don't know [TS]

01:35:49 ◼   ► but at some point like in high school I got my hands on top gun design and I [TS]

01:35:55 ◼   ► realize I was like so it was the sort of thing I love thinking about but it it it [TS]

01:36:03 ◼   ► was like this is what I want to do with my life I guess at the time I thought [TS]

01:36:06 ◼   ► more I wanted to design interfaces and do that and instead I've but I was right [TS]

01:36:12 ◼   ► in a way though I just instead of really doing much design work I just think [TS]

01:36:15 ◼   ► about them in comment on them but I knew that this was the field that I wanted to [TS]

01:36:20 ◼   ► to dig into and when I remember in particular about our gun design was he [TS]

01:36:26 ◼   ► had this whole chapter about [TS]

01:36:29 ◼   ► how they started with check boxes and a check box was on or off [TS]

01:36:38 ◼   ► 01 and not very hard at all and I think it even got into a member of the Old [TS]

01:36:44 ◼   ► Market did used to be filled in with an axe instead of a track like a phantom [TS]

01:36:51 ◼   ► inside the square yeah weird i mean this talking we're talking like system 6 [TS]

01:36:55 ◼   ► system 7 like before they were color but then the other thing but the the the the [TS]

01:37:01 ◼   ► meat of the chapter though was that they encountered there were certain scenarios [TS]

01:37:05 ◼   ► where something that clearly was asking for a checkbox could have an [TS]

01:37:11 ◼   ► indeterminate state and it was an honour off but it was like half way and I can't [TS]

01:37:18 ◼   ► think of an example of the top man but that he had a good example it's that I [TS]

01:37:22 ◼   ► remember the role of the idea of a roll-up where you've got you've got a [TS]

01:37:25 ◼   ► couple boxes there checked [TS]

01:37:27 ◼   ► underneath and the roll-up is where you can toggle something on and off and some [TS]

01:37:32 ◼   ► of them are checking some of them were not so you can't say that the roll-up is [TS]

01:37:35 ◼   ► on or off its in this indeterminate [TS]

01:37:38 ◼   ► some some on some off right now here's an example an example would be let's say [TS]

01:37:43 ◼   ► I select the name Jason and I hit command I and i italicized in the middle [TS]

01:37:51 ◼   ► of a sentence where the sentence wasn't it Alex and when I guess to have Jason [TS]

01:37:56 ◼   ► selected or I select just the J and I got to the menu where it shows me at [TS]

01:38:01 ◼   ► Alexs the word at Alexander Mann you would have a check next to it that's a [TS]

01:38:05 ◼   ► check mark a check box but it still is a check and it's the same problem what do [TS]

01:38:09 ◼   ► you do though when I select your name and the next word where one of them is a [TS]

01:38:16 ◼   ► one word is italicized one is not what do you put next to the word italic and [TS]

01:38:20 ◼   ► they were stumped by this and then the solution eventually came to a night they [TS]

01:38:24 ◼   ► still use is to use like a dash so there's a check to say that it's on but [TS]

01:38:30 ◼   ► then there's a dash to show that it's gone it's complicated [TS]

01:38:36 ◼   ► I chapter and the fact that they some company that you know and I i new Apple [TS]

01:38:42 ◼   ► is at the time and a new apple computer company that I was most interested in [TS]

01:38:46 ◼   ► but the fact that they had they had clearly spend as much time thinking [TS]

01:38:49 ◼   ► about this problem as in my imagination Apple spent on problems like this that [TS]

01:38:54 ◼   ► you could just go off and have like a team of your top people spend like a [TS]

01:38:58 ◼   ► week trying to figure out how to solve the problem of what do you use when a [TS]

01:39:01 ◼   ► check mark isn't quite right I like this this is what I want to do like 20 but he [TS]

01:39:07 ◼   ► was clearly somebody who like inspired me to get into this industry this our [TS]

01:39:13 ◼   ► hall pass company embraced it so bad I told you read it before the show what [TS]

01:39:22 ◼   ► did you think yup yah I think what I had my response was it's just as bad as I [TS]

01:39:25 ◼   ► had heard from seeing it linked everywhere you know they're couple [TS]

01:39:31 ◼   ► things going on here it's how Apple's giving design about that name as the [TS]

01:39:35 ◼   ► headline that's the actual headline of the are now a lot of the way it's played [TS]

01:39:39 ◼   ► and I can't tell how much of this is the writers and how much of that this is the [TS]

01:39:43 ◼   ► editors they want the street to be how current Apple Design is a failure they [TS]

01:39:50 ◼   ► want this to be about the you know the sort of last couple of years functional [TS]

01:39:55 ◼   ► high ground skew morphism debate kind of issues have left Apple in a place where [TS]

01:40:00 ◼   ► it's kinda lost it that's the story that they that they want to tell and fast [TS]

01:40:06 ◼   ► company design wants to tell right that's that's that's the story the [TS]

01:40:10 ◼   ► problem is and this is richard harris who used to work at Apple he tweeted a [TS]

01:40:15 ◼   ► link to this and my response was I love those guys but you realize they've been [TS]

01:40:19 ◼   ► complaining about Apple designed for like twenty years now and that's one of [TS]

01:40:23 ◼   ► my problems with it is I think it's well I know it is disingenuous I just not [TS]

01:40:29 ◼   ► sure exactly who's being how disingenuous it is disingenuous to [TS]

01:40:33 ◼   ► suggest that this is a comment about anything Apple has done just in the last [TS]

01:40:38 ◼   ► couple of years because these guys have been complaining these guys have not [TS]

01:40:43 ◼   ► been an Apple since basically it right when Steve Jobs came back and they have [TS]

01:40:47 ◼   ► been complaining about Apple's bad [TS]

01:40:49 ◼   ► designed for a very long time they have been complaining about it they complain [TS]

01:40:54 ◼   ► about the iPhone design you know and I don't want to say that they don't have [TS]

01:40:58 ◼   ► valid complaints some of the complaints about usability are right there are some [TS]

01:41:03 ◼   ► aspects where there's that the old man yells at Cloud kind of thing where [TS]

01:41:06 ◼   ► they're like it's it's totally Apple's fault but why is Google following them [TS]

01:41:10 ◼   ► and Microsoft is also doing things that aren't a great we're like oh so [TS]

01:41:14 ◼   ► everybody then accept you because you know how to do this and nobody else does [TS]

01:41:17 ◼   ► and you know again there's plenty to criticize here but I'm not sure this is [TS]

01:41:22 ◼   ► the article that the does the best job of it because it's not new for them to [TS]

01:41:27 ◼   ► criticize Apple Design I've been doing it a very long time I i think a lot of [TS]

01:41:30 ◼   ► the things that criticized are not recent their root issues about the [TS]

01:41:34 ◼   ► touchscreen interface where they don't like it and there is this little veneer [TS]

01:41:38 ◼   ► that I have to I have to say I find it distasteful or I feel like you know [TS]

01:41:42 ◼   ► they're really mad that there aren't drop down menus and that there's not the [TS]

01:41:47 ◼   ► discovery building is what they did with the drop-down menus and stuff in the [TS]

01:41:50 ◼   ► early Mac and that was aces and now you know now that these devices are [TS]

01:41:55 ◼   ► discoverable like that and they're right that they're not but you know it's we've [TS]

01:42:03 ◼   ► come a long way since then and there are kind of different metaphors that work [TS]

01:42:06 ◼   ► there and you can dislike them all you like but it's very difficult to play [TS]

01:42:10 ◼   ► this as being like Apple isn't it isn't designed tailspin last couple years [TS]

01:42:14 ◼   ► because if you really went back and looked at what these guys have been [TS]

01:42:17 ◼   ► criticizing they've been saying apples bananas designs tailspin for like 15 [TS]

01:42:21 ◼   ► years or twenty in the yeare if you had told me a few years ago that Norman [TS]

01:42:30 ◼   ► would read this article about design in 2015 I might have thought a few years [TS]

01:42:36 ◼   ► ago who that might be really good and the reason why I think at a fundamental [TS]

01:42:43 ◼   ► level they have a sort of the approach designed from what I would describe as a [TS]

01:42:49 ◼   ► sort of academic background and they use a sort of academic [TS]

01:42:54 ◼   ► level of rigor and they they are both famously very very strong proponents of [TS]

01:43:00 ◼   ► user testing where you get real people and you study them in a very formal way [TS]

01:43:07 ◼   ► and with you know with a real procedural aspect to it and you study you know a/b [TS]

01:43:16 ◼   ► test all sorts of different things and measure response times and and stuff [TS]

01:43:20 ◼   ► like that and Apple you know the modern Apple that they're comparing to call it [TS]

01:43:30 ◼   ► cowboy but it is definitely not academic it is a lot more of a liberal arts style [TS]

01:43:36 ◼   ► approach to design and that to me there are differences and there's definitely [TS]

01:43:41 ◼   ► some things you know i i think you could there there's on this general subject a [TS]

01:43:47 ◼   ► book should be read in a wonderful thoughtful book that would you know be [TS]

01:43:52 ◼   ► worth referring to for decades to come by talking about the differences between [TS]

01:43:58 ◼   ► the old apple that was more academic in its approach to user interface design in [TS]

01:44:04 ◼   ► the new Apple which is not and this article is not it [TS]

01:44:09 ◼   ► this article is definitely more old man yells it at the cloud just broke my [TS]

01:44:17 ◼   ► heart I remember so I started a Mac user as an intern in the summer of 93 so was [TS]

01:44:23 ◼   ► like right when the news came out it was it was in the sculley era and then I got [TS]

01:44:27 ◼   ► to work there through the through the sort of darker even darker times and [TS]

01:44:31 ◼   ► they got darker still in jobs came back and these guys are both representatives [TS]

01:44:34 ◼   ► of that kind of like first half of Apple's existence and you're right you [TS]

01:44:39 ◼   ► know I don't know how much you had any interaction with Apple at that time I [TS]

01:44:44 ◼   ► was just a Super Junior editor so I did have a lot of it but that Apple was so [TS]

01:44:47 ◼   ► unlike the Apple that Steve Jobs fashion when he came back because it was like [TS]

01:44:52 ◼   ► super they had pie in the sky are indeed they were super academic focused and the [TS]

01:44:58 ◼   ► problem was that they spend a whole lot of money and they had a hard time [TS]

01:45:01 ◼   ► shipping products and I'm not saying that these guys are brilliant and that [TS]

01:45:07 ◼   ► they don't [TS]

01:45:07 ◼   ► make some good points but it was a different company then and the results [TS]

01:45:15 ◼   ► of when Steve Jobs came back and said you know we're not gonna be like that [TS]

01:45:19 ◼   ► anymore we're gonna be like this they start to ship some really great products [TS]

01:45:23 ◼   ► now where they compromised in ways that perhaps some of the earlier Apple [TS]

01:45:27 ◼   ► products weren't maybe but those early Apple products were compromised all [TS]

01:45:30 ◼   ► sorts of other ways so you know it it's the academic Apple I would say as much [TS]

01:45:37 ◼   ► as I appreciated conceptually I got to live through the the latter days of it [TS]

01:45:42 ◼   ► and it was bad i mean he was they did a bad job with products and they might [TS]

01:45:46 ◼   ► have been thinking about a really hard but the actual company was falling apart [TS]

01:45:50 ◼   ► in the products were bad and I you know I don't talk was long gone I think by [TS]

01:45:54 ◼   ► then but you know I don't know this article yet there's some there's some [TS]

01:45:58 ◼   ► old man yells a cloud in here where it's like why is nobody listening to us and [TS]

01:46:02 ◼   ► why are all the touchscreen interface is bad and I don't agree that they're bad [TS]

01:46:05 ◼   ► there's some value criticism in there they have some very they pick on some [TS]

01:46:08 ◼   ► very specific things that are very obviously problematic in the way Apple's [TS]

01:46:15 ◼   ► products are designed I think and totally totally valid and then there's [TS]

01:46:19 ◼   ► the third thing at work and that's what I can tell it whether it's how much of [TS]

01:46:22 ◼   ► it is fast company and how much of it is the writers which is what's the [TS]

01:46:26 ◼   ► newspaper this how do we make this relevant and the answer is to sort of [TS]

01:46:29 ◼   ► play up that Apple is suddenly gotten to this point and you know these are the [TS]

01:46:34 ◼   ► guys who cried wolf this is this is an alert about what's going on right now [TS]

01:46:39 ◼   ► and the fact that these are the guys who cried wolf these guys have been [TS]

01:46:41 ◼   ► complaining about Apple designed for years then there's aspects of it [TS]

01:46:45 ◼   ► of their criticism that to me or just wrong like they're complaining about [TS]

01:46:49 ◼   ► that on like the iPhone and i guess i pad but like on iOS that the fonts are [TS]

01:46:54 ◼   ► 22 then to read and I think that was true of the Iowa seven public beta I [TS]

01:47:02 ◼   ► guess it wasn't a public beta but I when I was 7 was first shown two years ago to [TS]

01:47:06 ◼   ► be the BBC and they were using the really lightweight version [TS]

01:47:10 ◼   ► yeah we have Helvetica Neue throughout the UI including it was added to fall [TS]

01:47:15 ◼   ► fight for the body of an email I would totally agree I think that was to that [TS]

01:47:20 ◼   ► but they change that before it even shipped the fonts are not too thin and [TS]

01:47:26 ◼   ► they're saying they kept saying that the contrast is too low [TS]

01:47:29 ◼   ► almost all the texts I read on my phone is black text on a white background or [TS]

01:47:33 ◼   ► even like messages where you've got these colored backgrounds I don't think [TS]

01:47:37 ◼   ► it's a lack of contrast and I think that the the font size choice [TS]

01:47:46 ◼   ► system wide control of the fun thing is really great in Iowa s III I think that [TS]

01:47:51 ◼   ► they're told I think it I think that what they're saying is a problem is [TS]

01:47:56 ◼   ► actually one of the things that iOS does great I think and especially with the [TS]

01:48:00 ◼   ► switch to San Francisco I think text has done nothing but get more readable on [TS]

01:48:05 ◼   ► screen and I said somebody with less than perfect vision at this point I [TS]

01:48:10 ◼   ► think I think some of what they're picking up on his is some technical [TS]

01:48:13 ◼   ► issues which again makes it makes you feel a little more dated which is some [TS]

01:48:18 ◼   ► apps have been really adopted the text size [TS]

01:48:21 ◼   ► the system light exercise for medical Google's apps last time I checked it [TS]

01:48:25 ◼   ► didn't do it right and so my mom was using the Gmail app and she was she got [TS]

01:48:32 ◼   ► an iPhone 6 now so it scaled up and it's bigger and you can read about her but [TS]

01:48:35 ◼   ► she wanted to scale up the font and but use the Gmail app and it does doesn't [TS]

01:48:40 ◼   ► scale up and you know that's a that's a technical issue where app developers [TS]

01:48:44 ◼   ► aren't adopting it to the idea that you can set a system might exercise if you [TS]

01:48:48 ◼   ► wanted bigger or smaller is is not a bad line to it which bothered ya like slacks [TS]

01:48:54 ◼   ► default font size is actually beneath the threshold of what I can comfortably [TS]

01:48:58 ◼   ► read and they don't follow the system might setting and I don't want to change [TS]

01:49:02 ◼   ► my system ID setting for slack because I like the default system ID setting for [TS]

01:49:05 ◼   ► the system but I feel like if you're going to go with a custom font which [TS]

01:49:10 ◼   ► like has been you need custom font size but anyway I really doubt that Norman [TS]

01:49:15 ◼   ► and target talking about slack but [TS]

01:49:17 ◼   ► my big problem with it with I think the premise of the article that is [TS]

01:49:21 ◼   ► destroying design is that in the end it's so reductive what they're basically [TS]

01:49:25 ◼   ► saying is look there are two ways to do design and one is you start in the user [TS]

01:49:29 ◼   ► and you think about how about usability and you build the design from at any [TS]

01:49:33 ◼   ► other ways you just care about how it looks and you don't care about it and [TS]

01:49:36 ◼   ► apples doing that and we think you should do this like I think it's really [TS]

01:49:40 ◼   ► unfair to say that Apple is doing that I think Apple I think the fact that Google [TS]

01:49:44 ◼   ► and Microsoft are also doing it to a great degree suggests that they're all [TS]

01:49:47 ◼   ► struggling with how you do touch interfaces and create discoverability I [TS]

01:49:51 ◼   ► think you know i i dont think as long as it looks pretty the usability doesn't [TS]

01:49:55 ◼   ► matter at the way more complicated story than that I do think it's true that you [TS]

01:49:58 ◼   ► know Jony ive has a huge amount of weight and he is a very visual designer [TS]

01:50:02 ◼   ► and so there perhaps is too much of an emphasis on that in a lot of the [TS]

01:50:06 ◼   ► decisions Apple makes them the that he might need a counterbalance of some sort [TS]

01:50:10 ◼   ► that isn't there but not to the extremes that this article seemed to take it [TS]

01:50:15 ◼   ► where it's the destruction of design and it's all about style over function and I [TS]

01:50:19 ◼   ► just don't you know I don't they are you they are you in favor of the Android [TS]

01:50:23 ◼   ► system wide back button which which if you've used it I feel I find I haven't [TS]

01:50:30 ◼   ► no I haven't used it in a while I do have a new Android phone here that I've [TS]

01:50:34 ◼   ► been trying just to try to stay up on it but my history with the introduction was [TS]

01:50:38 ◼   ► infuriating because you never knew where it would take you there previous appt [TS]

01:50:43 ◼   ► the previous function in this app [TS]

01:50:46 ◼   ► back to the home screen right to the home screen back to them I thought I was [TS]

01:50:50 ◼   ► going back it's a really bad and they don't mention that iOS has added I think [TS]

01:50:56 ◼   ► a very clever [TS]

01:50:58 ◼   ► system wide feature in iOS nine which is effectively gives you that he gives you [TS]

01:51:02 ◼   ► that cross application back so that when you're in mail and eat Apple Inc and you [TS]

01:51:07 ◼   ► go to Safari and you just want to go back to where you were [TS]

01:51:09 ◼   ► which is a real problem and iOS wasn't great at but now actually is really [TS]

01:51:14 ◼   ► pretty good at because it it both gives you like just tap here to go back to [TS]

01:51:20 ◼   ► where you were but way better than Android it tells you it's going to take [TS]

01:51:24 ◼   ► you as it goes back to mail the whole thing that drives some beauty [TS]

01:51:31 ◼   ► discoverability right which is exactly what they say that Apple's not doing now [TS]

01:51:35 ◼   ► they do make some good but I think I feel like they could have been a whole [TS]

01:51:38 ◼   ► article about but it would have you know the old style would have been to also [TS]

01:51:43 ◼   ► proposed a solution but they do point out that undue is better on the Mac then [TS]

01:51:49 ◼   ► on iOS because on the Mac pretty much everything you do you can just go [TS]

01:51:53 ◼   ► command Z and a whole lot of things that you could what might want to undo you [TS]

01:51:59 ◼   ► can undo and iOS undue is is literally like a joke like they didn't know what [TS]

01:52:05 ◼   ► to do they knew they didn't have it and an engineer at Apple I guess joe said [TS]

01:52:11 ◼   ► well we could just make it shake the phone and undo it and got forestall was [TS]

01:52:16 ◼   ► like great let's do it like no no that's not really a let's do it like actually [TS]

01:52:23 ◼   ► Intec Intech starting with ISA undue is better because the SmartBar whatever the [TS]

01:52:29 ◼   ► cult quick bar has undo icon on it so if you're in text you can at least undo it [TS]

01:52:35 ◼   ► and they're undo buttons and other places but it's not it's not systemwide [TS]

01:52:39 ◼   ► using a keyboard in which case you can usually come and see now and I do but [TS]

01:52:43 ◼   ► yeah that the bumping the phone thing was always there's nothing worse than [TS]

01:52:47 ◼   ► around the world and you see somebody like shaking their phone like a [TS]

01:52:49 ◼   ► tambourine because they need to try and get that thing back they just did by [TS]

01:52:54 ◼   ► mistake so it's interesting it is there's an interesting argument is made [TS]

01:52:59 ◼   ► there you know given the the the idea that basic just of the iOS interface how [TS]

01:53:05 ◼   ► do you implement undo it took it's a heck of a puzzle and Apple clearly [TS]

01:53:09 ◼   ► hasn't solved yet and I don't know what the answer is but on the other hand I [TS]

01:53:12 ◼   ► really don't think that it's a real-world problem that set us back like [TS]

01:53:19 ◼   ► what I see in the real world and again I just feel like they have missed it is I [TS]

01:53:24 ◼   ► see real people who were doing more stuff with either the iPhone or even if [TS]

01:53:30 ◼   ► it's like Android which is clearly follows the iPhone iPhones fundamental [TS]

01:53:34 ◼   ► idea of what the designers like that they're they're doing more than they [TS]

01:53:39 ◼   ► ever did on their old computers [TS]

01:53:41 ◼   ► because there it's actually is a better design for for most people right because [TS]

01:53:48 ◼   ► of the amount of complexity that's been packed into that screen it's actually [TS]

01:53:51 ◼   ► kind of a harder challenge and people feel really comfortable using their [TS]

01:53:54 ◼   ► phones I one last sponsor thank and it's our good friends at Harry's you guys [TS]

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01:54:34 ◼   ► foundation and they are donating money and helping to raise awareness for men's [TS]

01:54:40 ◼   ► health november is the thing where would you do is you grow a moustache for the [TS]

01:54:46 ◼   ► month of November and then when people ask you are you growing a mustache then [TS]

01:54:51 ◼   ► you tell them I'm doing it from November it's a thing where we raise awareness [TS]

01:54:55 ◼   ► for men's health issues like a gimmick you could do it while you're writing [TS]

01:55:00 ◼   ► your national National Novel Writing Month grow a mustache ride a novel well [TS]

01:55:07 ◼   ► harry's is a big partner in this they do all sorts of good stuff in there raising [TS]

01:55:11 ◼   ► money for this and the top it off the fact that they're they're raising money [TS]

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01:55:21 ◼   ► where you can just get into the get into the harry's products and then you just [TS]

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01:55:45 ◼   ► tried from them [TS]

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01:55:52 ◼   ► to use my dad who's not really that good with computers my dad saw that they are [TS]

01:55:58 ◼   ► always sponsoring my stuff he needs to shave he signed up where he actually [TS]

01:56:02 ◼   ► navigated the website and body called me to tell me how proud he was super super [TS]

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01:56:16 ◼   ► your address most of that stuff from us you probably auto fills and then boom [TS]

01:56:20 ◼   ► next thing you know two days to three days later you got a nice larry's kit in [TS]

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01:56:29 ◼   ► family a little starter kit from Harry's for the holidays [TS]

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01:57:06 ◼   ► six colors that was that was what I was going to mention so yeah yeah I i I did [TS]

01:57:11 ◼   ► it's been like a year [TS]

01:57:12 ◼   ► fussing about whether I wanted to do it and the implementation actually took me [TS]

01:57:17 ◼   ► an hour or so after a year of saying don't want to do this but i wanna do [TS]

01:57:21 ◼   ► this I I did it in an hour so how did you how to how does that work how did [TS]

01:57:26 ◼   ► you cause I had its funny I did memberships for daring fireball a long [TS]

01:57:30 ◼   ► time ago I got the card and it really the only thing anybody ever got out of [TS]

01:57:35 ◼   ► it was a card and I kind of moved away from it and it's not kind of I totally [TS]

01:57:42 ◼   ► moved away from it but I it I spent an awful lot of time implementing it and I [TS]

01:57:47 ◼   ► didn't have any features I think it's just me stubbornly trying to build [TS]

01:57:51 ◼   ► everything for daring fireball myself [TS]

01:57:54 ◼   ► so what are the mechanics behind it at six cars so yeah so technically [TS]

01:58:01 ◼   ► fortunately there is a company that has integration with stripe which does [TS]

01:58:07 ◼   ► credit card processing called member full and Ben Thompson uses them for [TS]

01:58:12 ◼   ► secretary federico uses them for Mac stories and I had been looking at them [TS]

01:58:17 ◼   ► sense of mid-year 446 colors and they're very easy to work with you pay the [TS]

01:58:23 ◼   ► monthly fee and they take a percentage of the credit card transaction which [TS]

01:58:26 ◼   ► includes percent It's going to stripe and and they and you drop some they've [TS]

01:58:33 ◼   ► got a WordPress integration but of course like you I'm using movable-type [TS]

01:58:36 ◼   ► which has no integration but there's a javascript integration where you put [TS]

01:58:39 ◼   ► some javascript in the header of the page and it basically takes all the [TS]

01:58:43 ◼   ► links to member -full and turns them into little pop ups and I can email from [TS]

01:58:48 ◼   ► somebody said it was the easiest ecommerce thing they'd ever seen because [TS]

01:58:52 ◼   ► they never left the page you you know you click on a little box comes up the [TS]

01:58:56 ◼   ► street box comes up and on the back end member full does all the membership they [TS]

01:59:01 ◼   ► provide is the sign up stuff and they keep track of the members and you can [TS]

01:59:05 ◼   ► cancel and renew and update your information and all of that using their [TS]

01:59:10 ◼   ► servers and then they have immigrations with other things so there's a benefit [TS]

01:59:14 ◼   ► in the primary reason for it is to say you know you want to support me and what [TS]

01:59:18 ◼   ► I'm doing and the more people who do that the less freelance work I'll take [TS]

01:59:23 ◼   ► their some freelance work I really like to do for various reasons but there's a [TS]

01:59:26 ◼   ► lot of it that I in the first year of being an independent person I've said [TS]

01:59:30 ◼   ► yes to because it's very hard to turn down money when you're starting out you [TS]

01:59:34 ◼   ► don't have a salary anymore and some of those yes I would like to turn into nose [TS]

01:59:39 ◼   ► and instead spend that time reading more on six colors but that's that's the [TS]

01:59:43 ◼   ► premise but I also didn't want to be a purely a kind of karmic subscription [TS]

01:59:49 ◼   ► where I don't want to go out and say hey give me money because you'll feel good [TS]

01:59:53 ◼   ► and you help me I wanted to at least give something back as I felt like it [TS]

01:59:56 ◼   ► was important that there be something tangible as a part of it so although I [TS]

02:00:01 ◼   ► did think about the the membership cards like like the one I've got for daring [TS]

02:00:04 ◼   ► fireball when I decide two ways to do I want [TS]

02:00:07 ◼   ► newsletter and I was thinking about frequency and we wanted to be weekly [TS]

02:00:12 ◼   ► sometimes that's a bit much for people do I wanted to be every other week and I [TS]

02:00:18 ◼   ► decided for the start at least I wanted to be monthly and I'll try to make it a [TS]

02:00:21 ◼   ► little more substantial and at that point I'm doing a monthly release I [TS]

02:00:25 ◼   ► might as well call it like the six colors magazine and that's mostly [TS]

02:00:28 ◼   ► because you know I used to work in a magazine timurian he write some stuff at [TS]

02:00:32 ◼   ► the site you know he works he worked at a time magazine to its not gonna be like [TS]

02:00:36 ◼   ► a super fancy magazine magazine it's gonna be a monthly you know a bunch of [TS]

02:00:41 ◼   ► words and some pictures in a newsletter but that's what we're gonna do monthly [TS]

02:00:45 ◼   ► for the subscribers and maybe throw in some extra stuff so they'll be something [TS]

02:00:49 ◼   ► that only people who pay can get but the goal is not to like get content on the [TS]

02:00:53 ◼   ► site or anything like that the site [TS]

02:00:55 ◼   ► the goal is actually the use the the money from the people who are [TS]

02:00:57 ◼   ► subscribers to generate a lot more stuff on the site for everybody to see so the [TS]

02:01:03 ◼   ► combination of Kerman getting something in return right and if there's a certain [TS]

02:01:07 ◼   ► you know however a fast typist but there's still a limit to how many words [TS]

02:01:11 ◼   ► are gonna come out of your fingertips and a month to get more of those more of [TS]

02:01:15 ◼   ► that writing on six colors done that unless a bit better spent about the doc [TS]

02:01:20 ◼   ► kompas.com you can spell with you can spell colors with you though but it is [TS]

02:01:26 ◼   ► a.com I was really hung up on getting a dot com for this one but but yeah that's [TS]

02:01:31 ◼   ► that is why I think I would say that's the number one feature of the sick [TS]

02:01:35 ◼   ► sailor subscription is not the newsletter [TS]

02:01:37 ◼   ► magazine it's that the more people subscribe the more I can do and honestly [TS]

02:01:44 ◼   ► also the more I can pay Dan Moren to do and more stuff we will do on the site [TS]

02:01:48 ◼   ► instead of taking an assignment for something that you know that is not [TS]

02:01:52 ◼   ► going to be on the site it might be honest with you no ads on it that you [TS]

02:01:56 ◼   ► don't want to see you're on a subject that you don't really care about you [TS]

02:02:00 ◼   ► know we'd like to be able to do less of that and more $6 because you know it's [TS]

02:02:03 ◼   ► like more of what you want to see ya and I find and I'm sure that you feel the [TS]

02:02:09 ◼   ► same way but it's when I went full-time return fire but it wasn't just about [TS]

02:02:13 ◼   ► getting the revenue up to the level where [TS]

02:02:15 ◼   ► I could call it a salary it it it mattered to me that it was coming from [TS]

02:02:22 ◼   ► multiple sources like I wanted it to be a stool with three or four legs and sure [TS]

02:02:28 ◼   ► maybe one of the legs would get bigger overtime like I get more money from say [TS]

02:02:33 ◼   ► the weekly RSS sponsorships then the deck or whatever but that may be five [TS]

02:02:40 ◼   ► years from now that there that would change though and maybe if you know the [TS]

02:02:43 ◼   ► demand for the RSS sponsorships were waned maybe the deck would get more [TS]

02:02:48 ◼   ► popular or whatever but I just felt much better when I had four or five things [TS]

02:02:54 ◼   ► that were all contributing to wow that I can call that I can actually say I do [TS]

02:02:59 ◼   ► this full time then if it was all coming from one source because that just made [TS]

02:03:04 ◼   ► me very nervous because what happened you know as we've seen the industry [TS]

02:03:08 ◼   ► changes they used to be popular don't aren't popular forever and direct [TS]

02:03:14 ◼   ► support from users is the one that I feel like if it if it works [TS]

02:03:19 ◼   ► boy that's one that should should stay consistent as long as I keep doing good [TS]

02:03:23 ◼   ► work right and diversifying is is definitely a part of it I did hear from [TS]

02:03:28 ◼   ► a bunch of people when I launch the site is that I want to support you and I'm [TS]

02:03:32 ◼   ► not going to sponsor your website design nothing to sponsor and right now that's [TS]

02:03:35 ◼   ► the least that seems to be the only way that you're being supported basically [TS]

02:03:38 ◼   ► saying your ad supported why don't you also be reader supported and that was [TS]

02:03:42 ◼   ► definitely a motivator to make this happen is it wasn't just my scheme like [TS]

02:03:45 ◼   ► they will pay me money haha it was people saying I will I will pay you [TS]

02:03:49 ◼   ► money let me pay you money for what you do and so that was part of the plan but [TS]

02:03:54 ◼   ► you're right it's also about the first thing I saw that during the during the [TS]

02:03:57 ◼   ► recession that you know at at IDG a company that is largely run by [TS]