The Talk Show

00:00:00 ◼   ► get any good for the Christmas as the art of star wars the force awakens [TS]

00:00:05 ◼   ► serenity recommend it is really good [TS]

00:00:08 ◼   ► what was that was that thats application was all the design process yeah it shows [TS]

00:00:12 ◼   ► the design process they went through which always find fascinating it seems [TS]

00:00:17 ◼   ► how do they make the book how's the book already out i will be showing stuff that [TS]

00:00:21 ◼   ► they've been working on for years and years like early concepts for the movies [TS]

00:00:24 ◼   ► and designs they did and things that changed an awful lot and started getting [TS]

00:00:28 ◼   ► that able to come back and forth while he was working on star track 22 kibbutz [TS]

00:00:31 ◼   ► about tickets i would say keep it commits wrong I'm wrong I don't know [TS]

00:00:38 ◼   ► what day I finally got a little bit edition line so I what changed [TS]

00:00:45 ◼   ► I don't want to i I've only just started it because I've gotten so not used to [TS]

00:00:49 ◼   ► looking at physical media anymore that it's a slow reading process for me but a [TS]

00:00:54 ◼   ► lot of the early designs we're just very different and the just one way to look [TS]

00:00:59 ◼   ► at some of the character ideas that they had always get the feeling that Abrams [TS]

00:01:04 ◼   ► rights by the seat of his pants which is not my favorite characteristic of his [TS]

00:01:07 ◼   ► yeah maybe I definitely keep saying I don't want to go all star wars on this i [TS]

00:01:14 ◼   ► do think I mean that's to his reputation i mean i don't know him personally but I [TS]

00:01:20 ◼   ► mean it's certainly his reputation and it's like as one my friends put it that [TS]

00:01:24 ◼   ► is that he inevitably heads into every movie like production starts with the [TS]

00:01:29 ◼   ► story 85% written yes it's just that's his style you know and I don't know that [TS]

00:01:36 ◼   ► it's never going to change when you get wonderful set pieces and sometimes the [TS]

00:01:40 ◼   ► story takes a backseat to them i did like a force to work the force awakens [TS]

00:01:45 ◼   ► that I don't want to believe people without that I mean I think it four [TS]

00:01:49 ◼   ► times i love the damn thing would you have gone seen it four times anyway I [TS]

00:01:53 ◼   ► mean you really like it that much [TS]

00:01:55 ◼   ► I've seen it twice I can't watch the prequels again i have an inability to [TS]

00:01:58 ◼   ► why I can watch movies a lot and I can't watch the prequels or or manistee movies [TS]

00:02:02 ◼   ► like that I just can't watch again [TS]

00:02:03 ◼   ► so this to me it has to be a good book good star wars me to watch it repeatedly [TS]

00:02:06 ◼   ► man of steel and again [TS]

00:02:09 ◼   ► I don't understand how that movie I don't understand how that movie got made [TS]

00:02:14 ◼   ► I they don't have a Kevin Fahey you just overseas DC's properties no one no one [TS]

00:02:19 ◼   ► gives a shit right it's like you somehow run that up the chain at Warner Brothers [TS]

00:02:24 ◼   ► which is like we're ultimately falls right act 3 is going to heat vision of [TS]

00:02:30 ◼   ► my Kryptonian babies ok go for it [TS]

00:02:32 ◼   ► yeah i mean it's its bottom terrible movie but it's not Superman you know yes [TS]

00:02:39 ◼   ► and that the whole idea of shooting it with that incredibly weird color palette [TS]

00:02:46 ◼   ► is so bizarre to me i don't understand how they have Superman vs Batman which [TS]

00:02:52 ◼   ► might be a good movie but it's as dark and dreary as a suicide squad so I I [TS]

00:02:55 ◼   ► don't know how you have joker in a world where Superman might as well be the [TS]

00:02:58 ◼   ► Joker it's just it's a very odd juxtaposition [TS]

00:03:00 ◼   ► yeah i mean i never definitely some good moments in the movie but it's better [TS]

00:03:04 ◼   ► anyway force awakens I liked it a lot [TS]

00:03:06 ◼   ► I you know have some complaints I don't love it but then again I don't think [TS]

00:03:12 ◼   ► that this is this is no spoiler ya again I will have you know you leave your ears [TS]

00:03:17 ◼   ► open if you haven't seen it yet but you should you should definitely see it [TS]

00:03:21 ◼   ► before you listen to the next episode of of the talk show i feel like with this [TS]

00:03:25 ◼   ► one I feel like like with for example like with Spector i'll be very very [TS]

00:03:30 ◼   ► cognizant of spoilers because I don't know that everybody goes to see it right [TS]

00:03:34 ◼   ► away i feel like with Star Wars your sort of under an obligation or if you [TS]

00:03:36 ◼   ► haven't seen it by say the end of the calendar year that then it's on you if [TS]

00:03:42 ◼   ► you're talking about spoilers i will just say I should say that this was a [TS]

00:03:46 ◼   ► Star Wars movie to me and the other ones weren't so this to me is like the first [TS]

00:03:48 ◼   ► real star wars movie had an almost 40 years [TS]

00:03:51 ◼   ► yeah definitely already felt like it well i don't know i don't have i'm not a [TS]

00:03:55 ◼   ► prequel hater but i did I only want to rewatch coming up to this was because i [TS]

00:04:01 ◼   ► watched them all a lot with my son when he was younger from I've seen the [TS]

00:04:05 ◼   ► prequels ton of times just because he liked all the Star Wars movies and I [TS]

00:04:10 ◼   ► didn't hate any of them even the Phantom Menace I didn't hate I mean obviously a [TS]

00:04:14 ◼   ► lot of complaints with it but I didn't hate it and never redeemable moments in [TS]

00:04:20 ◼   ► all of them are enjoyable moment [TS]

00:04:22 ◼   ► all of them but the one that I definitely thought I like the best was [TS]

00:04:26 ◼   ► prevented the set and I'm sorry watch that one before watching the specialized [TS]

00:04:32 ◼   ► editions of the original trilogy before seeing this and even that one was even [TS]

00:04:39 ◼   ► it it gets worse as time goes on like I had have Siri is that the prequels and [TS]

00:04:45 ◼   ► the special edition of George Lucas's punishment to us for liking Star Wars [TS]

00:04:48 ◼   ► more than him [TS]

00:04:49 ◼   ► I i I'm I'm so baffled that those movies came at that's one of the things in the [TS]

00:04:57 ◼   ► eye I know I've said this before but it's like I feel like the the prequels [TS]

00:05:04 ◼   ► as they are without changing one thing about them make sense in the universe [TS]

00:05:11 ◼   ► where George Lucas didn't control star wars or had sold control of star wars in [TS]

00:05:18 ◼   ► the early nineties a DC comics and yeah and something like that happened like DC [TS]

00:05:23 ◼   ► and Warner Brothers in DC Comics certain you know some idiots at Fox did this and [TS]

00:05:29 ◼   ► it's like all what a crying shame but you know what they've done [TS]

00:05:33 ◼   ► it's baffling that he had complete authorial control over the whole thing [TS]

00:05:39 ◼   ► and that the guy who came up with you know and egg deservedly so gets all the [TS]

00:05:44 ◼   ► credit in the world for the original trilogy that he hit that it was him who [TS]

00:05:49 ◼   ► did this and you know that there's no indication that he was ever you know [TS]

00:05:54 ◼   ► suffered any kind of severe head injury or like to do is experimental films and [TS]

00:06:01 ◼   ► I think he kind of thinks we didn't let him that because of Star Wars he wasn't [TS]

00:06:03 ◼   ► allowed to make the experimental films they really wanted to make that's the [TS]

00:06:08 ◼   ► thing i don't have people know this but it's like he react really who George [TS]

00:06:11 ◼   ► Lucas wasn't if you look at like THX 1138 or even like the student version of [TS]

00:06:16 ◼   ► it before it they were really really i mean they're true art films in the [TS]

00:06:20 ◼   ► sixties and seventies sent i but i but that's not yeah I don't know and yes I I [TS]

00:06:29 ◼   ► feel like he really likes the prequels I really do when you listen to him talk [TS]

00:06:33 ◼   ► I don't think that he was spiteful [TS]

00:06:35 ◼   ► I feel like that's what he somehow that's what he decided he wanted to make [TS]

00:06:39 ◼   ► but anyway it doesn't hold up well and i also would say most in incredibly to me [TS]

00:06:44 ◼   ► is that the effects really don't hold up and in and especially in the well I [TS]

00:06:50 ◼   ► didn't watch the other two recently but when I rewatched the blu-ray version of [TS]

00:06:55 ◼   ► revenge of the sith I was really kind of startled because it had been several [TS]

00:07:00 ◼   ► years since I'd seen and it i was really startled but at how poorly i thought the [TS]

00:07:04 ◼   ► effects held up overall but then when you watch because i did the same thing [TS]

00:07:07 ◼   ► is you i watch the d specialized editions right before going to see the [TS]

00:07:10 ◼   ► force awakens and those effects holdup great [TS]

00:07:12 ◼   ► yeah yeah i mean you can definitely even the ones that are you know like you can [TS]

00:07:15 ◼   ► kind of see that it's not real maybe the the stop-motion on like a walker or [TS]

00:07:20 ◼   ► something isn't quite isn't quite right but in it the way that it fails it [TS]

00:07:28 ◼   ► doesn't get worse as time goes on like it'll get it fails in a way that it [TS]

00:07:33 ◼   ► failed right when they came out you know or you know gets to like the [TS]

00:07:36 ◼   ► ninety-eight ninety-nine percent marker and there's a certain charm to [TS]

00:07:39 ◼   ► absolutely i think the biggest thing that really strikes me about the the [TS]

00:07:46 ◼   ► prequel trilogy effects wise is is the the the uncanny valley of the almost the [TS]

00:07:57 ◼   ► fact that almost everything was shot against a green screen and I almost the [TS]

00:08:01 ◼   ► cartoon you can pause any scene and and just like the most mundane things like [TS]

00:08:07 ◼   ► you know they've a meeting in Palpatine's office and it's like they're [TS]

00:08:15 ◼   ► just having a meeting in an office and I mean you know we could go on and on and [TS]

00:08:18 ◼   ► on about this and talk about how the fact that i like how so many of the [TS]

00:08:21 ◼   ► scenes for meetings and Palpatine's office yes a problem the whole thing [TS]

00:08:25 ◼   ► shots just sitting on sofas but it just it and I keep you can freeze-frame you [TS]

00:08:30 ◼   ► know pause the thing and I I can't look at it and and articulate logically what [TS]

00:08:36 ◼   ► it is that looks funny to me about it i can't I don't know what it is it's but [TS]

00:08:41 ◼   ► it's there's something there is something to the whole thing where it [TS]

00:08:44 ◼   ► just looks like you know [TS]

00:08:46 ◼   ► like an inverse version of Roger Rabbit you've got all these real people in a [TS]

00:08:50 ◼   ► cartoon world [TS]

00:08:53 ◼   ► it reminds me of something you and Merlin did a taco a long time ago South [TS]

00:08:56 ◼   ► by Southwest that I always loved in eight and it reminds me of what went [TS]

00:09:00 ◼   ► wrong with George Lucas is that he had lost his inner editor he lost his [TS]

00:09:03 ◼   ► external editor to take he just there was no one to tell him yes and no no one [TS]

00:09:08 ◼   ► that had the authority to do that at least he was just surrounded by in a [TS]

00:09:11 ◼   ► blur and you can never do great work when people around you're just saying [TS]

00:09:14 ◼   ► yeah that's great all the time [TS]

00:09:16 ◼   ► yeah I don't do we mentioned Lucas in particular that talk no it was just [TS]

00:09:19 ◼   ► about that was just about Minecraft of writing [TS]

00:09:21 ◼   ► yeah but it's definitely true i'll put a link in the show notes that was probably [TS]

00:09:26 ◼   ► the high-water mark of my public speaking [TS]

00:09:29 ◼   ► it was an awesome talk it was i think i've said this before to like Marilyn [TS]

00:09:36 ◼   ► and I had this talk plan and we we had met the day before in his hotel room [TS]

00:09:41 ◼   ► downtown austin and we had a whole talk plan and then we're going on in the [TS]

00:09:45 ◼   ► afternoon the next day and in the morning we met again to go over it and [TS]

00:09:48 ◼   ► we decided that it was total total rubbish and that was a terrible idea and [TS]

00:09:56 ◼   ► so we ripped it up and we decided to do a different talk and at this point we [TS]

00:10:02 ◼   ► were like 90 minutes away from going onstage and we're not like when we [TS]

00:10:07 ◼   ► decided to do that but like when we had completed like a draft of it and we're [TS]

00:10:10 ◼   ► like well let's run through it once and we ran through it once and took like 45 [TS]

00:10:14 ◼   ► minutes 15 minutes and were like oh my god that was awful [TS]

00:10:17 ◼   ► that was even worse and we're like what do we do do we go back to the one we [TS]

00:10:19 ◼   ► throw away or do we try to make do with this and we were like oh shit we don't [TS]

00:10:24 ◼   ► even know we don't have a chance we not only had 30 minutes before we went [TS]

00:10:27 ◼   ► onstage and were like this is going to be terrible and then we're like well the [TS]

00:10:29 ◼   ► hell with it's just a panel itself by Southwest and so we went with the plan [TS]

00:10:33 ◼   ► you know the new one and the second time we did it in front of the audience as [TS]

00:10:37 ◼   ► soon as we finish we looked at each other like wow that was great and they [TS]

00:10:40 ◼   ► have ever since I think more more than any other public speaking thing I've [TS]

00:10:45 ◼   ► ever done in my life people come up to me still now and say that was that was [TS]

00:10:48 ◼   ► pretty good yeah it was it was not standing talk people listen to if they [TS]

00:10:53 ◼   ► haven't already [TS]

00:10:54 ◼   ► not sure what the advices though I feel like giving people advice that if you [TS]

00:10:59 ◼   ► ever do a run-through of a talk and it's terrible stopped me from the heart giant [TS]

00:11:04 ◼   ► you're all set you're ready to go go onstage [TS]

00:11:07 ◼   ► let me start or anyway the whole reason we're here is we're going to talk your [TS]

00:11:11 ◼   ► review here we are at the end of $MONTH $DAY of $MONTH 2015 we did that you and [TS]

00:11:14 ◼   ► I did this last year on the show I thought it was great I this is going to [TS]

00:11:18 ◼   ► be that we shouldn't have wasted any time on the movie talk its there's a lot [TS]

00:11:21 ◼   ► to talk about [TS]

00:11:22 ◼   ► yeah and that's and urine review let's and mostly focused on Apple Apple is [TS]

00:11:26 ◼   ► your interview before we get started on that 1i take our first break and thank [TS]

00:11:33 ◼   ► one of the great sponsors all year long they've been with us on the show I are [TS]

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00:11:58 ◼   ► bind the drugstore the good ones cost as much as they did so they started to make [TS]

00:12:04 ◼   ► their own blades they procured them from an old blade factory that's been [TS]

00:12:08 ◼   ► operating in germany for a long time they raise money once they like the [TS]

00:12:12 ◼   ► quality so much they actually bought it so Harry's owns their own razor factory [TS]

00:12:16 ◼   ► over in Germany they've been to factory has been producing high-quality blades [TS]

00:12:20 ◼   ► for decades [TS]

00:12:23 ◼   ► that's how they offer high-quality at at an amazing price is they own the factory [TS]

00:12:28 ◼   ► the sell direct to you you just go to the website and there's no middle man [TS]

00:12:34 ◼   ► involved and so you get a great product in amazing packaging truly truly great [TS]

00:12:41 ◼   ► packaging i I'd say it before I'll say it again packaging it makes you not want [TS]

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00:12:51 ◼   ► bucks gets you a razor moisturizing shave cream or gel your your choice and [TS]

00:12:57 ◼   ► three razor blades and when you need more blades they are always two dollars [TS]

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00:13:45 ◼   ► so where do we start I say we go what do you say chronological right yeah [TS]

00:13:49 ◼   ► absolutely i think like the big thing this year is that for a couple years [TS]

00:13:53 ◼   ► since 2012 at least Apple hadn't had a spring event so it was almost six months [TS]

00:13:57 ◼   ► and non-use up until wEDC and this year changed all that again [TS]

00:14:02 ◼   ► yeah it's like you can't please people because in those years when they when [TS]

00:14:06 ◼   ► they move the ipad in like 2010-11 I think even 12 [TS]

00:14:13 ◼   ► yeah new ipads came out in the early part of the year spring late winter [TS]

00:14:19 ◼   ► whatever you want to call it and then when they stop that like you said we've [TS]

00:14:24 ◼   ► more or less started going like until WWDC before we heard from them and [TS]

00:14:29 ◼   ► people would complain what the hell are they doing [TS]

00:14:32 ◼   ► you know they've lost it they don't don't do anything anymore apples not [TS]

00:14:35 ◼   ► innovating right now when they do it's a you know he's lost okay if they've lost [TS]

00:14:44 ◼   ► focus [TS]

00:14:45 ◼   ► that's exactly right there done things that were interesting to me to begin the [TS]

00:14:50 ◼   ► year was the very beginning at least with conjecture over project Titan which [TS]

00:14:53 ◼   ► is just broken at the end of the previous year and yours and a few other [TS]

00:14:56 ◼   ► people talking about the price of the gold watch because we had no idea back [TS]

00:14:59 ◼   ► then what i was going to be [TS]

00:15:01 ◼   ► yeah so like a year ago thats really you know we knew that the Watchers coming we [TS]

00:15:05 ◼   ► knew they were going to have a gold one [TS]

00:15:07 ◼   ► nobody knew what it was going to cost and tighten I don't know how its [TS]

00:15:13 ◼   ► anything different today than a year ago regarding past the car for those of you [TS]

00:15:17 ◼   ► who don't keep out yet code names [TS]

00:15:18 ◼   ► you know the top of your head [TS]

00:15:22 ◼   ► I don't know that any you know it's eventually it's going to not be a you [TS]

00:15:29 ◼   ► know a secret rumor project but i don't know that anything happened this year [TS]

00:15:33 ◼   ► compared to last that makes it seems normal stuff [TS]

00:15:37 ◼   ► I'm the gold watch was fascinating to me because this year more than any other it [TS]

00:15:43 ◼   ► felt like Apple started segmenting their product line and that caused an [TS]

00:15:46 ◼   ► incredible amount of stress and anxiety for the community because we were used [TS]

00:15:49 ◼   ► to really they're being few products almost every one of them was for us and [TS]

00:15:53 ◼   ► now there were gold watches and on one port macbooks and and products that [TS]

00:15:57 ◼   ► might be apple products but not ones that we would want and that was very [TS]

00:16:00 ◼   ► uncomfortable for a lot of people i think that we need to add to me it was I [TS]

00:16:06 ◼   ► don't regret it because I thought it was fascinating to think about i had a lot [TS]

00:16:10 ◼   ► of fun writing about extended guess what the watch pricing was going to be in [TS]

00:16:15 ◼   ► hindsight though we've spent more time thinking we collectively spent more time [TS]

00:16:19 ◼   ► thinking and speculating on what the gold Apple watch editions mean for apple [TS]

00:16:25 ◼   ► and this watch is a product before they came out then afterwards like yes once [TS]

00:16:31 ◼   ► they came out its like the gold one at the difference between our universe [TS]

00:16:36 ◼   ► where the apple watch edition exist in the alternate universe where the gold [TS]

00:16:41 ◼   ► one doesn't even exist [TS]

00:16:42 ◼   ► it's there's almost no differences between those those two hypotheticals [TS]

00:16:46 ◼   ► they had a nice spike in sales when apple store dubai open and that's about [TS]

00:16:50 ◼   ► it [TS]

00:16:51 ◼   ► oh I have noted i have seen them i saw one I forget when must have been August [TS]

00:16:59 ◼   ► when I was in vegas for a few days in august and i saw one on somebody's wrist [TS]

00:17:03 ◼   ► there and i know i've heard from readers have seen them you know here and there [TS]

00:17:07 ◼   ► was but they're definitely rare enough that it's like when people do see [TS]

00:17:11 ◼   ► somebody wearing one that they you know they think like hey al email Gruber and [TS]

00:17:15 ◼   ► tell him I saw somebody where and when it's pretty you know for obvious reasons [TS]

00:17:18 ◼   ► it's pretty rare I mean because they're really really quite expensive for me was [TS]

00:17:23 ◼   ► more the sign because it as Apple gets complaints all the time that they never [TS]

00:17:26 ◼   ► do anything differently don't take risk their own experiment they should buy [TS]

00:17:29 ◼   ► this company to try and these are products that do take those kinds of [TS]

00:17:32 ◼   ► risks whether they gold Apple watch it you know in the long lens of history is [TS]

00:17:36 ◼   ► good or not at least they were willing to try something different and I like [TS]

00:17:38 ◼   ► when Apple does that i would say this with the watch in hindsight and I just [TS]

00:17:43 ◼   ► you know there's the year petered out are played out i guess i should say um I [TS]

00:17:49 ◼   ► feel very strongly that the best Apple watch is the sport edition and I don't [TS]

00:17:58 ◼   ► even mean it in the sense that you're getting more bang for your buck [TS]

00:18:02 ◼   ► you know the way that sometimes when people do reviews of like a category of [TS]

00:18:07 ◼   ► product and they say here's our pick for the best [TS]

00:18:11 ◼   ► it's not necessary that they mean it's the best it's the best given the price [TS]

00:18:16 ◼   ► you know like the best car might be the honda accord somebody would say but [TS]

00:18:20 ◼   ► they're not trying to say that it's literally a better car than you know a [TS]

00:18:24 ◼   ► hundred and ten thousand dollar you know top-of-the-line mercedes s-class they're [TS]

00:18:29 ◼   ► saying that given you know I'm saying flat out that I think the apple watch [TS]

00:18:33 ◼   ► sport edition is the best version of the watch . like all . don't worry about the [TS]

00:18:40 ◼   ► fact that it costs less than the other one yeah he's got a wide variety of [TS]

00:18:43 ◼   ► looks got the silver the black the rose gold the gold its superlight it's got [TS]

00:18:48 ◼   ► the probably the best taptic engine of any of the of the watches a lot to [TS]

00:18:51 ◼   ► recommend it it's the taptic engine that to me makes me say that because on mine [TS]

00:18:56 ◼   ► my you know the one that I that I personally own is the black stainless [TS]

00:19:00 ◼   ► steel one the taptic engine was never that great to start with wasn't wasn't [TS]

00:19:05 ◼   ► broken [TS]

00:19:06 ◼   ► I wouldn't call it broken it just didn't feel great and it certainly didn't feel [TS]

00:19:10 ◼   ► like the demo ones that Apple had which were like the Platonic ideal of what [TS]

00:19:15 ◼   ► this was supposed to feel like [TS]

00:19:17 ◼   ► and quite frankly just didn't feel as good to me as the sport one that i have [TS]

00:19:20 ◼   ► i've got a review unit sportwatch here my son has a sport edition the taptic [TS]

00:19:26 ◼   ► engine just doesn't feel as good and the other factor is that as the years gone [TS]

00:19:30 ◼   ► on the taptic engine in my in my black stainless one has gotten worse [TS]

00:19:35 ◼   ► it's just somehow it's not weaker but it's like loser [TS]

00:19:39 ◼   ► somehow it's very hard to describe [TS]

00:19:42 ◼   ► I just feel very strongly that the sport one is as a superior product [TS]

00:19:46 ◼   ► yeah my black stainless steel is the same i think we got ours at the same [TS]

00:19:49 ◼   ► time [TS]

00:19:53 ◼   ► yeah i got mine the body weight loss deal that i have is the same i and III [TS]

00:19:57 ◼   ► don't know if that's a because it's early on and there were some rumors that [TS]

00:19:59 ◼   ► they that they shipped later because there was trouble with one of the taptic [TS]

00:20:03 ◼   ► engine suppliers and they had to ditch a bunch of the engines and and that's [TS]

00:20:07 ◼   ► pushed a lot of the delivery dates out but the the stainless steel watch i got [TS]

00:20:11 ◼   ► with her med strap later on is as a much better taptic engine so hopefully they [TS]

00:20:14 ◼   ► figured that part out [TS]

00:20:15 ◼   ► yes so that's interesting to me so you you got did my sport are not my sport my [TS]

00:20:21 ◼   ► personal Apple watch is one that i ordered on the first day you cover which [TS]

00:20:25 ◼   ► was I think april $YEAR 10 and I got it [TS]

00:20:28 ◼   ► you know at some point in mid-may that's interesting that you so you got their [TS]

00:20:35 ◼   ► mess one which is a stainless steel Apple watch even after all this time I [TS]

00:20:42 ◼   ► still get I still want to call it apple watch Steel just when talking about it [TS]

00:20:47 ◼   ► just to be a leader as opposed to Apple watches a generic platform which anyway [TS]

00:20:52 ◼   ► that's well maybe this year they'll fix it but it's interesting to me that you [TS]

00:20:59 ◼   ► feel like you got a better taptic engine and that one yeah and it shipped with [TS]

00:21:03 ◼   ► watch os/2 on it so i'm guessing that it was later in the production it wasn't [TS]

00:21:06 ◼   ► just a an original you know what they thought that I had to update when I got [TS]

00:21:10 ◼   ► it out of the box [TS]

00:21:11 ◼   ► mm so that's to me is is one na it interesting too that this is the the [TS]

00:21:19 ◼   ► ongoing the only thing i don't like about the sport one is the I do wish [TS]

00:21:23 ◼   ► that that that that that it had the state are sapphire crystal instead of [TS]

00:21:29 ◼   ► that the glass totally understand why it doesn't because of the price but just in [TS]

00:21:35 ◼   ► terms of giving it a a whole-hearted endorsement as if you're going to buy an [TS]

00:21:41 ◼   ► Apple watch today which one would i recommend the only thing that would keep [TS]

00:21:44 ◼   ► me from wholeheartedly recommending the sport ones is the fact that it doesn't [TS]

00:21:49 ◼   ► have the Sapphire display but even my son which he has worn very regularly [TS]

00:21:55 ◼   ► throughout the year it definitely has scratches but they're very very fine and [TS]

00:21:59 ◼   ► they are definitely not visible unless you're looking for them like holding it [TS]

00:22:03 ◼   ► up to the light and you know he's just an 11 year old kid he's he's pretty [TS]

00:22:08 ◼   ► careful with this stuff but I mean it's not like he you know it hasn't exposed [TS]

00:22:12 ◼   ► it to a lot of you know wear and tear [TS]

00:22:15 ◼   ► we're talking about this before and that though it feels like the production [TS]

00:22:18 ◼   ► quality on the Apple watches are it is as good if not better than any product [TS]

00:22:22 ◼   ► apples released like the diamond like coding on the back stainless steel when [TS]

00:22:26 ◼   ► I thought I've scratched it several times and it turned out that it's taken [TS]

00:22:29 ◼   ► some steel or some concrete off of something else to watch itself [TS]

00:22:32 ◼   ► underneath is fine [TS]

00:22:33 ◼   ► yeah that's true for mine as well I will say that with the dlc coating on my and [TS]

00:22:37 ◼   ► I sent you pictures a few weeks ago and it literally looks mint condition i [TS]

00:22:43 ◼   ► really feel like in terms of scratches I could if just if I cleaned it with just [TS]

00:22:49 ◼   ► warm water and you know maybe a toothbrush or whatever they say to use [TS]

00:22:52 ◼   ► it just to clean it to get some little bit of sand and stuff like that or dust [TS]

00:22:57 ◼   ► out of there in terms of scratches I think I could pass it off as mint like [TS]

00:23:01 ◼   ► new and bonds it is that unbelievable and that's not true for any kind of [TS]

00:23:06 ◼   ► normal stainless steel watch [TS]

00:23:08 ◼   ► yes that's remarkable so I what about the launch of Apple watch in hindsight [TS]

00:23:15 ◼   ► got a lot of I would say controversy i would say that there is controversy [TS]

00:23:20 ◼   ► about it just in terms of the fact that it wasn't in stores you had to make [TS]

00:23:27 ◼   ► appointments to try it on in stores even people who order right on day one had [TS]

00:23:32 ◼   ► you know some people didn't get their watches to the end of May there were [TS]

00:23:36 ◼   ► certain bands that didn't even ship until summer lots of people complained [TS]

00:23:42 ◼   ► about that but is that is that just the nature of one brand new product that you [TS]

00:23:48 ◼   ► know the first time they ever made a watch of course the rollout is going to [TS]

00:23:51 ◼   ► be like that [TS]

00:23:52 ◼   ► yeah I think we've seen that previously with some things like the retina [TS]

00:23:56 ◼   ► displays in the early iphones it created production shortages and the thing with [TS]

00:24:01 ◼   ► apples that they sprint at those deadlines it's not like they have the [TS]

00:24:04 ◼   ► products ready way in advance to accumulate them from once they ship them [TS]

00:24:07 ◼   ► as fast as possible and sometimes when you do that you overshoot like something [TS]

00:24:12 ◼   ► doesn't work out I have the feeling that whether it was some of the letters for [TS]

00:24:15 ◼   ► some of the strategies to swap out or some of the taptic engine that didn't [TS]

00:24:17 ◼   ► have the yield rates that they needed they just didn't have enough of them on [TS]

00:24:21 ◼   ► hand and that coupled with the fact that it was a new product you it ended up [TS]

00:24:25 ◼   ► being a goofy launched and it felt like everything that they did was sort of an [TS]

00:24:29 ◼   ► attempt to mitigate a the problems with getting that product on the market is [TS]

00:24:33 ◼   ► best that they could in hindsight though like it and now after Christmas and you [TS]

00:24:39 ◼   ► know obviously everything I saw is that there were no supply problems with any [TS]

00:24:44 ◼   ► of the watches you know for the holidays and just talking you know create our [TS]

00:24:48 ◼   ► friend Kirk Hockenberry just posted a thing about it [TS]

00:24:50 ◼   ► the downloads of his little free clicker app for the watch that the despite [TS]

00:24:56 ◼   ► savino's huge huge spike on Christmas Day you know so at least some anecdotal [TS]

00:25:01 ◼   ► evidence that you know a significant number of people got Apple watches for [TS]

00:25:06 ◼   ► Christmas you know which I was obviously the plans not that's not shocking or [TS]

00:25:10 ◼   ► surprising news on but in hindsight the fact that the april may june $YEAR [TS]

00:25:16 ◼   ► timeframe was a rocky launch in terms of having everything available when it was [TS]

00:25:21 ◼   ► so what ya its into it it's I don't say it's concerning because it's repeated [TS]

00:25:27 ◼   ► but we see that again with things like the Apple pencil which hasn't been [TS]

00:25:30 ◼   ► available to to launch with the ipad pro they're getting a few and every now and [TS]

00:25:34 ◼   ► then and again brand-new product and it's incredibly hard to coordinate the [TS]

00:25:38 ◼   ► manufacturing for all these brand-new products all at one time with apple had [TS]

00:25:42 ◼   ► their druthers it absolutely would want all the last time because itself are [TS]

00:25:45 ◼   ► more that way [TS]

00:25:46 ◼   ► what's the availability on the pencil right now still just now it's looking to [TS]

00:25:50 ◼   ► get a few they get a few at a time and this electronically well we'll come back [TS]

00:25:57 ◼   ► to that later but that's interesting i didn't know that that was that was hard [TS]

00:26:01 ◼   ► to buy looks like oh yeah if you go to if you go to apple.com today i had [TS]

00:26:07 ◼   ► record and try to buy from the website is available to ship four to five weeks [TS]

00:26:11 ◼   ► wow yeah yeah I kind of feel like that's the nature of some of these new things [TS]

00:26:17 ◼   ► especially ones that really are sort of [TS]

00:26:20 ◼   ► it you know like The Watcher the pencil where it's it's not even just well we [TS]

00:26:25 ◼   ► used to have these you know hundred and hundred and sixty some pixel per inch [TS]

00:26:31 ◼   ► screens and now we've gone 200 you know four times the pixels 330 per inch [TS]

00:26:38 ◼   ► you know it this is everything about it as a new thing all of it you know it's [TS]

00:26:43 ◼   ► not just the tip or whatever other sensors are in the pencil it's the whole [TS]

00:26:47 ◼   ► thing [TS]

00:26:48 ◼   ► yeah everything has to be almost perfect to get it all to land at the same time [TS]

00:26:51 ◼   ► and once in awhile it's not perfect and we see that with the watch with the [TS]

00:26:54 ◼   ► pencil things like that so what do you think with the watch what do you think [TS]

00:27:00 ◼   ► we're going to see this coming year you if we just look at past activities being [TS]

00:27:07 ◼   ► the best indicator of future activities i think the watch ends up getting I [TS]

00:27:10 ◼   ► almost like what happened with the ipad 2 or the iphone 3g where they just get [TS]

00:27:15 ◼   ► better at making it and that manifest itself and it being lighter i don't [TS]

00:27:19 ◼   ► necessarily have to be thinner because it's got all those it's got that center [TS]

00:27:22 ◼   ► stack on it but there will be a new design because that's what Apple does [TS]

00:27:25 ◼   ► and my biggest hope because you know some people are nervous that they have [TS]

00:27:29 ◼   ► to change the casing every year i've got so many straps now biggest nightmares if [TS]

00:27:32 ◼   ► the straps aren't compatible so I'm hoping that whatever they do with the [TS]

00:27:35 ◼   ► watch we get scrapped compatibility for as long as we got 30-pin dock connector [TS]

00:27:38 ◼   ► compatibility [TS]

00:27:39 ◼   ► yeah i would hope so but on the other hand I I I don't want to bet on it [TS]

00:27:44 ◼   ► though I I feel like that was at least their hope [TS]

00:27:46 ◼   ► originally yes I feel like they're not going to let that constrain them if if [TS]

00:27:53 ◼   ► it means that they if they feel like they could come out with something [TS]

00:27:56 ◼   ► really better that they would take that bullet in the early years of the product [TS]

00:28:01 ◼   ► will see i would if i guess if I had to bet I'd place a small bet that whatever [TS]

00:28:07 ◼   ► the apple watch to looks like it'll be strapped compatible and there's some [TS]

00:28:12 ◼   ► obvious gaps like the first iphone didn't have gps the first Apple watch [TS]

00:28:15 ◼   ► didn't have the discrete gps it doesn't have discrete radio technology and [TS]

00:28:19 ◼   ► either like you can't just go on LTE or Wi-Fi very you go on Wi-Fi myself but [TS]

00:28:23 ◼   ► it's not full on Wi-Fi so it's things like that that once the the thermal and [TS]

00:28:27 ◼   ► the the power constraints go down low enough for the optimized well enough [TS]

00:28:31 ◼   ► that they'll be able to build in yeah I don't know if we're there yet [TS]

00:28:33 ◼   ► I feel like it's not going to be a lie i feel like we're not set for a radical [TS]

00:28:40 ◼   ► upgrade on while they're trying i was at a starbucks and have my Apple watch on [TS]

00:28:44 ◼   ► the Tigers oh wait i have the samsung watch and it's got 3g and he ran into [TS]

00:28:48 ◼   ► the back and he ran out with it and it was the size of a small phone [TS]

00:28:51 ◼   ► yeah on his wrist and the other one that had 3g didn't they didn't update being [TS]

00:28:54 ◼   ► able to ship it i forget which one that was but it was a recent watch that was [TS]

00:28:58 ◼   ► gonna come out and all the LG LG air baby they couldn't ship because he's [TS]

00:29:02 ◼   ► taught this stuff is really hard [TS]

00:29:04 ◼   ► yeah I can't imagine that they're going to have independent 3gs I've I don't [TS]

00:29:10 ◼   ► know it's gonna eventually it's going to happen I feel like one year out that [TS]

00:29:13 ◼   ► that's a bit much to ask what I would really like to see is just for now I i [TS]

00:29:19 ◼   ► would like to see an Apple watch to that remains a satellite of your iphone and [TS]

00:29:23 ◼   ► just is way way way more robust in terms of having a fast responsive connection [TS]

00:29:32 ◼   ► between the phone and the watch relies to computer on a ship is going to be [TS]

00:29:37 ◼   ► super interesting to see ya and I feel like that's the area where they are most [TS]

00:29:43 ◼   ► likely and again this is just looking at the last you know that we ate seven [TS]

00:29:52 ◼   ► eight years of Apple that post iPhone Apple the thing that they have most [TS]

00:29:59 ◼   ► consistently been able to do in terms of year-over-year improvement just giving [TS]

00:30:04 ◼   ► 12 months and see what they come up with is improve those those you know the CPUs [TS]

00:30:10 ◼   ► and chipsets inside these devices and we can talk about this later but I one of [TS]

00:30:17 ◼   ► my biggest story of the year for Apple was with Johnny synergies hardware [TS]

00:30:21 ◼   ► platforms team just the work that they've done that almost never get any [TS]

00:30:24 ◼   ► credit but from chipsets to storage controllers to things like 3d they just [TS]

00:30:29 ◼   ► been knocking it out the park [TS]

00:30:31 ◼   ► yeah well they don't it's not that they don't get credit and it's unrecognized [TS]

00:30:35 ◼   ► but for the most part so much gets written about apple and it almost all [TS]

00:30:40 ◼   ► gets written from the external [TS]

00:30:43 ◼   ► perspective of looking at the final product and you know complaining about [TS]

00:30:49 ◼   ► those things that you can that are exposed on the outside as opposed to [TS]

00:30:54 ◼   ► sort of looking trying to look at it from the inside out and say good god [TS]

00:30:58 ◼   ► this is remarkable what you know you know what the graphics performance is [TS]

00:31:03 ◼   ► like on this ipad pro or if you really love it asked you 10 years ago who's it [TS]

00:31:08 ◼   ► without you [TS]

00:31:08 ◼   ► if someone to come and told you John Apple is going to be the most exciting [TS]

00:31:12 ◼   ► chip design company in the world who would have thought they were crazy [TS]

00:31:15 ◼   ► well yeah i think so too definitely just because it wasn't part of their history [TS]

00:31:19 ◼   ► and now it kind of is but it's it it also it's more silent because they [TS]

00:31:25 ◼   ► they're only customers themselves [TS]

00:31:28 ◼   ► yes you know and they're not they're not pedaling these chips to other makers to [TS]

00:31:34 ◼   ► do things with which is a huge advantage because they don't have to worry about [TS]

00:31:37 ◼   ► profit for profit or loss on a chipset level they don't have to support other [TS]

00:31:40 ◼   ► like they don't have to support things like directx on their chips and enough [TS]

00:31:43 ◼   ► to put anyone elses architecture and they can cater to exactly what they want [TS]

00:31:46 ◼   ► to do on the software side like 424 case 2 3 4 case dreams you know handled at [TS]

00:31:51 ◼   ► once all right even even you know after a couple of years of these devices even [TS]

00:31:55 ◼   ► if you look at the just like the first ipad in 2010 [TS]

00:32:01 ◼   ► so just go back at this point that would be six years ago right because we got to [TS]

00:32:06 ◼   ► kind of start thinking about i was going to say five just 20 15-20 10 but it's [TS]

00:32:11 ◼   ► I'm gonna have yeah well five and like 10-12 equal yeah just go back to that [TS]

00:32:17 ◼   ► first ipad and I remember you know being very impressed by how smooth that the [TS]

00:32:22 ◼   ► whole thing wasn't like just scrolling when I first got my hands on it but [TS]

00:32:28 ◼   ► clearly it wasn't you know it had a lower resolution or pixels per inch [TS]

00:32:31 ◼   ► density than the iphone did it was only like a hundred and thirty-three right [TS]

00:32:36 ◼   ► cousin that went to 266 11 Red you can definitely see pixels and it wasn't that [TS]

00:32:42 ◼   ► fast and then if you had given me the pixel count of the ipad pro and so when [TS]

00:32:48 ◼   ► do you think they'll they'll be able to make one of these devices and iOS device [TS]

00:32:52 ◼   ► with the display with that many pixels and have it you know completely complete [TS]

00:32:57 ◼   ► you frames per second response of this i would have thought well it's possible [TS]

00:33:01 ◼   ► but I would have thought you know maybe like 10 years and you know it was only [TS]

00:33:05 ◼   ► five years so that you know it was at least double what i would have guessed [TS]

00:33:09 ◼   ► as as a as a optimistic scenario is if a funny story about Steve Jobs wanting [TS]

00:33:17 ◼   ► sushi at caffe macs so he just told him look at me the best sushi chef in the [TS]

00:33:20 ◼   ► world they went and got him a great sushi chef and the same time he said you [TS]

00:33:23 ◼   ► know I want something I understand these trips at things i just want to give me [TS]

00:33:26 ◼   ► the best ship died in the world and they want him the best guy in the world and [TS]

00:33:30 ◼   ► over the time they just kept accumulating really really good cheap [TS]

00:33:33 ◼   ► people and i think most of them still aren't publicly well known that those [TS]

00:33:35 ◼   ► people are working at apple but the team we've assembled there is absolutely [TS]

00:33:39 ◼   ► industry-leading I think we're going to only see more and more impressive stuff [TS]

00:33:41 ◼   ► from them as time goes on [TS]

00:33:43 ◼   ► yeah and I really do feel like that's what Apple watch needs the most you know [TS]

00:33:52 ◼   ► if we can you can criticize you know that's that there's a weird aspect to it [TS]

00:33:57 ◼   ► in terms of watches being jewelry and watches being you know anything that [TS]

00:34:02 ◼   ► qualifies as jewelry being something that people use to sort of signify their [TS]

00:34:07 ◼   ► own personal sense of style and the fact that if you look at traditional watches [TS]

00:34:11 ◼   ► it's a product category where it's almost an uncountable number of options [TS]

00:34:19 ◼   ► even if you just said I'm gonna go to my local shopping mall and i'm going to buy [TS]

00:34:23 ◼   ► myself a watch just in the stores in that one mall that you go to the number [TS]

00:34:29 ◼   ► of watches that you would consider if you look at all of them is you know you [TS]

00:34:32 ◼   ► know you wouldn't be able to do it and daggering staggering and that you know [TS]

00:34:36 ◼   ► with with serious variety in in the in the the looks that you can go through [TS]

00:34:43 ◼   ► and then with Apple watch the pitch is everybody's gonna get a watch that more [TS]

00:34:49 ◼   ► or less looks the same and yes there are you know there's a difference between [TS]

00:34:52 ◼   ► the steel and leather and the sport bands but the watch itself is [TS]

00:34:59 ◼   ► fundamentally this identical capsule-shaped rectangle and you know [TS]

00:35:09 ◼   ► there's a reason for that I don't think to take they can't it's not feasible for [TS]

00:35:13 ◼   ► them even with the number you know just think about the variety of options they [TS]

00:35:16 ◼   ► have given this limited design that's that's a weird thing and you know for [TS]

00:35:21 ◼   ► people not to go off on a down the rabbit hole of round vs rectangular and [TS]

00:35:28 ◼   ► you know which is the way to go for smartwatches I think they went [TS]

00:35:34 ◼   ► rectangular for good reason but just even given that distinction alone i [TS]

00:35:39 ◼   ► understand that then there's a reason that people could criticize that but i [TS]

00:35:43 ◼   ► don't think that that's the sort of thing that they need to look at for [TS]

00:35:45 ◼   ► Apple watch to like I feel like a basic look and layout of it is fine and that's [TS]

00:35:52 ◼   ► not absolutely not what's holding it back from being more useful more he was [TS]

00:35:56 ◼   ► good enough for later in general it's good enough for me that was amazing i [TS]

00:36:01 ◼   ► was that was you tweeted that right yeah I can't believe I didn't see that that [TS]

00:36:06 ◼   ► screenshot more i add I hadn't seen that since Apple watch came out so if I [TS]

00:36:12 ◼   ► output in the show notes I promise but but Renee had to posted a tweet a [TS]

00:36:16 ◼   ► screenshot from Return of the Jedi wear layers like wrist communicator really [TS]

00:36:22 ◼   ► does look like an Apple watch [TS]

00:36:24 ◼   ► I mean not like not like so much that you would suspect that it was [TS]

00:36:27 ◼   ► photoshopped onto the screen shot but it looks pretty similar [TS]

00:36:31 ◼   ► yeah amazing so anyway my hope for 2016 Apple watch to which I'm guessing he'll [TS]

00:36:37 ◼   ► probably come out around the same time as last year's I'm you know route there [TS]

00:36:41 ◼   ► are rumors already that there's going to be a march event this year and i would [TS]

00:36:45 ◼   ► not be surprised about the watch to comes out my guess is Apple watch two [TS]

00:36:50 ◼   ► will look very much like Apple watch one case compatible and that all the [TS]

00:36:56 ◼   ► improvements will be pretty much from Johnny's Fugees team I think and of [TS]

00:37:02 ◼   ► course I of course obviously software you know a Apple watch 32 Apple watch [TS]

00:37:08 ◼   ► os3 to accurately watching us watch us 32 to take advantage of them [TS]

00:37:14 ◼   ► I agree and I think that the mistake that we often making technology as [TS]

00:37:18 ◼   ► people say i don't want to buy you out [TS]

00:37:19 ◼   ► watch again i just bought one last year but apples never targeted year-over-year [TS]

00:37:23 ◼   ► either happy if you want to upgrade your ass over a year and some script [TS]

00:37:26 ◼   ► subscription things are doing now that is more geared towards that but [TS]

00:37:29 ◼   ► traditionally the second version is not many people have the first version but [TS]

00:37:32 ◼   ► for people who didn't for whatever reason by the first version has a lot of [TS]

00:37:35 ◼   ► people who don't have apple watches and those are the ones that are gonna gun [TS]

00:37:38 ◼   ► for with the second right and the criticism from people who bought Apple [TS]

00:37:42 ◼   ► watch 11 is inevitable and it will be for the sybaris but if you think about [TS]

00:37:47 ◼   ► it from Apple's perspective and sometimes i think when i when i take the [TS]

00:37:51 ◼   ► think about it from Apple's perspective angle on an explanation for why they're [TS]

00:37:55 ◼   ► doing this people get angry but they're still not being logical like what else [TS]

00:37:59 ◼   ► is Apple to do [TS]

00:38:01 ◼   ► are they you know the only of the only two options they would have had would [TS]

00:38:05 ◼   ► have been not to release the watch one last year at all because that there's a [TS]

00:38:11 ◼   ► new one they knew that the two words coming out in $MONTH 2016 which is true [TS]

00:38:17 ◼   ► every year [TS]

00:38:17 ◼   ► yeah with which it if you get locked into that type of thinking they would [TS]

00:38:21 ◼   ► they would not release anything that would turn into Willy Wonka's chocolate [TS]

00:38:24 ◼   ► factory that's closed and doesn't release anything which might be good for [TS]

00:38:27 ◼   ► the privately-held walk a chocolate company but is not good at all for the [TS]

00:38:31 ◼   ► publicly-held apple can Apple incorporated and then what would be the [TS]

00:38:36 ◼   ► other thing to do to to not release Apple watch to which they could do this [TS]

00:38:41 ◼   ► year but just to make apple watch one users happy well that's suicide in the [TS]

00:38:46 ◼   ► tech tech world you can't just sell an old thing [TS]

00:38:49 ◼   ► so you don't annoy the people that I mean this is the nits you know I think [TS]

00:38:55 ◼   ► Steve Jobs said about as well as anybody could not really with it year-over-year [TS]

00:38:59 ◼   ► upgrade but when the back in $MONTH 2007 when the price dropped of the iphone two [TS]

00:39:05 ◼   ► or three months after it first came out it was like hey this is this is [TS]

00:39:10 ◼   ► technology moves fast [TS]

00:39:12 ◼   ► you know we're going we're trying to make you know make this as fast as [TS]

00:39:15 ◼   ► possible and sell it at the best price we can as fast as we can and we you know [TS]

00:39:19 ◼   ► we can't worry about breaking eggs along the way now and for the thing you people [TS]

00:39:22 ◼   ► do get angry but for me the explaining at least best as we can what Apple is [TS]

00:39:26 ◼   ► thinking at least less people hate apple intelligently instead of hating him for [TS]

00:39:29 ◼   ► superficial reactionary reasons they can listen to the explanation understand [TS]

00:39:33 ◼   ► point of view and then hate them for good reason it does it is and I've heard [TS]

00:39:40 ◼   ► a lot of people say it you know i mean you know i bought with I you know I [TS]

00:39:45 ◼   ► bought my stainless-steel Apple watch with my eyes wide open knowing that you [TS]

00:39:48 ◼   ► know that it's probably gonna be good for a year and i'm an idiot I just throw [TS]

00:39:54 ◼   ► money home all sorts of apple stuff uh I think the people who are sensible about [TS]

00:39:59 ◼   ► it and lots and lots of people i heard from said I'm I'm willing to wait a year [TS]

00:40:03 ◼   ► to get my first Apple watch very sensible very sensible take it will and [TS]

00:40:08 ◼   ► if that's the type of personality you have you know you know you're going to I [TS]

00:40:12 ◼   ► think you're going to be very satisfied with that patients or people who are so [TS]

00:40:16 ◼   ► maybe slightly less patience or maybe had more money willing to throw a people [TS]

00:40:20 ◼   ► who said i'm going to get one but i'm going to get the sport model because I [TS]

00:40:23 ◼   ► bet are going to want to get a new one the next year all very brittle some [TS]

00:40:27 ◼   ► people never want the reveille board and some people always want to be on the [TS]

00:40:30 ◼   ► ground floor of a new technology and it's different kinds of personalities [TS]

00:40:32 ◼   ► not everyone's the same and you can sort of pick the one that you want and it's [TS]

00:40:36 ◼   ► up to you to make an informed rational adult decision now [TS]

00:40:39 ◼   ► alright one last thing prediction on the Apple watch [TS]

00:40:43 ◼   ► dude do you agree that it probably could be announced in march yeah i think this [TS]

00:40:47 ◼   ► year's march event will pretty closely mirror last year's do you think that it [TS]

00:40:51 ◼   ► will be more like the Apple or the iphone 3g or the 3gs that's interesting [TS]

00:41:01 ◼   ► because the 3g famously the Apple didn't count as a full version it was a 1 comma [TS]

00:41:05 ◼   ► product it wasn't the two common product that was a 3gs so it was basically what [TS]

00:41:09 ◼   ► the iphone was meant to be from an internal at least tracking perspective [TS]

00:41:14 ◼   ► where I think Apple watch hardware to your point will be somewhere and what [TS]

00:41:18 ◼   ► they're going to designate it but I think I'm agree with you on that it is [TS]

00:41:22 ◼   ► going to be more of a rounding out the way watch us to was then another leap [TS]

00:41:25 ◼   ► forward [TS]

00:41:26 ◼   ► so which one do you think it's going to be more like I think anymore like the 3g [TS]

00:41:32 ◼   ► and it will be keeping in mind that Apple often has a conservative version [TS]

00:41:35 ◼   ► of the product and a very aspirational version of product and they have to [TS]

00:41:38 ◼   ► figure out which one they can reliably deliver any year i think they absolutely [TS]

00:41:41 ◼   ► have both ready i but i think based on the Apple watch this year I think will [TS]

00:41:45 ◼   ► will [TS]

00:41:46 ◼   ► get more like the 3g version mm I wonder I I was kind of thinking maybe it would [TS]

00:41:50 ◼   ► be more like a 3gs like maybe more like to compare them more like the original [TS]

00:42:00 ◼   ► iphone didn't exist that we started with the 3g and we're going to the 3gs in [TS]

00:42:07 ◼   ► other words it will look at how long was a better version a better comparison [TS]

00:42:10 ◼   ► oh yeah it's thinner i agree i think it's the universe because the I the [TS]

00:42:14 ◼   ► iphone 3g got a better radio but not a a better processor and i think the the I [TS]

00:42:19 ◼   ► Apple watch 2 is going to get the better processor not necessarily the radios all [TS]

00:42:23 ◼   ► right that's what I'm thinking I'm thinking a better processor and yeah [TS]

00:42:26 ◼   ► probably not better radios well we'll see i don't know maybe a measure of the [TS]

00:42:30 ◼   ► two and maybe you're right that the ipad 2 is maybe the better example although [TS]

00:42:34 ◼   ► the ipad 2 is really largely about making the thing dinner [TS]

00:42:38 ◼   ► yeah I don't think they don't see I don't think we're going to see that with [TS]

00:42:40 ◼   ► the watch i don't think we're going to see it thinner version i don't think we [TS]

00:42:43 ◼   ► need to [TS]

00:42:44 ◼   ► well I we will eventually and I'm sure what we never need to I mean there's I [TS]

00:42:52 ◼   ► bet it inevitably they're going to get to a point where we're jony ive's team [TS]

00:42:58 ◼   ► is going to start pressing the the nada we're going to make it a lot better [TS]

00:43:03 ◼   ► well they typically make things thinner because they want to make them lighter [TS]

00:43:06 ◼   ► because later for them is essential to usability but things like the apple TV [TS]

00:43:09 ◼   ► 3d touch there are exceptions to that rule for them there's things that they [TS]

00:43:13 ◼   ► believe are important features or capabilities that they're going to just [TS]

00:43:16 ◼   ► blow through the the envelopes on that but they have a huge thermal like I I my [TS]

00:43:21 ◼   ► understanding is that the s-1 runs as hard as it physically can for that [TS]

00:43:24 ◼   ► enclosure [TS]

00:43:25 ◼   ► yeah thats i wouldn't be surprised especially given how slow some things [TS]

00:43:29 ◼   ► are ya that there's just no way so anyway we'll see i'm excited about it [TS]

00:43:33 ◼   ► was something else that was really cool about the March event and that was sort [TS]

00:43:36 ◼   ► of the coming out of jeff williams like introduced research kit that was the [TS]

00:43:40 ◼   ► first time we saw is arguably one of the most powerful people at Apple on the [TS]

00:43:44 ◼   ► stage right he went from beginning of the year had hadn't he appeared onstage [TS]

00:43:50 ◼   ► and it was sort of a you know it wasn't a secret i mean is there on the press [TS]

00:43:56 ◼   ► bios page for apple executives but wasn't really known public [TS]

00:43:59 ◼   ► buy them by the end of the area been promoted to chief operating officer had [TS]

00:44:04 ◼   ► been on stage I think he was a WC was definitely the September event and he [TS]

00:44:07 ◼   ► owns the watch this hero's his was his project [TS]

00:44:10 ◼   ► yes that is actually true and not well known and you know kind of a a I thought [TS]

00:44:21 ◼   ► about this thing right about much about it but I thought about it when they made [TS]

00:44:24 ◼   ► the announcement a week or two ago about the the executive not really changes [TS]

00:44:30 ◼   ► it's more or less promotions and like you wrote in your piece that I more sort [TS]

00:44:35 ◼   ► of making official changes that have been made internally for a while like [TS]

00:44:38 ◼   ► Johnny suruchi stature within the company was SVP level and in terms of it [TS]

00:44:44 ◼   ► you know the respect that he has and understanding of how important is it [TS]

00:44:48 ◼   ► just wasn't reflected in this if you do the job before you get the title at [TS]

00:44:51 ◼   ► apple right and and I was thinking about it with with jeff williams and clearly [TS]

00:44:57 ◼   ► part of the the gravity of being named CEO of Apple is that in the modern era [TS]

00:45:05 ◼   ► which again I always say is post next reunification there's only ever been one [TS]

00:45:11 ◼   ► other coo and that was Tim Cook and we see you know what that meant for him and [TS]

00:45:17 ◼   ► you know it clearly meant that he was number two and end in line to take over [TS]

00:45:22 ◼   ► CEO if anything happened to the CEO and I think you know it's hard not to think [TS]

00:45:26 ◼   ► the same with jeff williams and the other thing too that made me think about [TS]

00:45:31 ◼   ► it is that it to my knowledge when when Tim Cook was coo he never really had the [TS]

00:45:36 ◼   ► roll over a new product the way that Jeff Williams did with the watch in [TS]

00:45:40 ◼   ► particular it was a different like the the iphone was the clear example of the [TS]

00:45:46 ◼   ► big new product category that Scott Forstall basically on I mean steve jobs [TS]

00:45:50 ◼   ► and everything but Scott Forstall was the closest to not being steve jobs and [TS]

00:45:53 ◼   ► owning a product and there's there's no sort of scott forstall been unified now [TS]

00:45:58 ◼   ► and they do have kevin lynch but he's doing the software i think a brand-new [TS]

00:46:03 ◼   ► product needs somebody to sort of incubate it and and take care of it as a [TS]

00:46:07 ◼   ► specific new product before i can get reintegrated into the existing structure [TS]

00:46:11 ◼   ► and apple that ships iphones and I [TS]

00:46:13 ◼   ► pads every year yeah and i think that the operational angle on that is and [TS]

00:46:19 ◼   ► again it's I don't have the numbers off the top of my head but I think I mean [TS]

00:46:26 ◼   ► the number of iphones they sold in 2007 was maybe just a few million was in the [TS]

00:46:34 ◼   ► millions yeah I of that first one until yeah you know the one with the metal [TS]

00:46:40 ◼   ► casing was really really small and millions and I think they got to 10 [TS]

00:46:44 ◼   ► million by the end of $MONTH 2008 which would be a full year of selling the [TS]

00:46:49 ◼   ► original iphone and in six or seven months of selling the 3g but it was [TS]

00:46:54 ◼   ► really with subsidies that it took off [TS]

00:46:56 ◼   ► yeah and its really with the 3g where production really ramped up [TS]

00:47:00 ◼   ► yeah and for all of our like if we just mentioned it earlier in the show all of [TS]

00:47:06 ◼   ► the bitching and moaning about the early production delays on the Apple watch in [TS]

00:47:11 ◼   ► april-may here we are just you know nine months later and we've gone through a [TS]

00:47:17 ◼   ► Christmas where there were no no supply problems and they've sold way more Apple [TS]

00:47:23 ◼   ► watches when we don't know exactly what because they're not how many because [TS]

00:47:26 ◼   ► they're not breaking them out but it's clear that they've sold way more Apple [TS]

00:47:30 ◼   ► watches in this first year than they did iphones in its first year and it's just [TS]

00:47:35 ◼   ► they were able to do internationally which the original iphone wasn't it was [TS]

00:47:38 ◼   ► available in one country and then maybe three or four countries for most of that [TS]

00:47:40 ◼   ► year [TS]

00:47:41 ◼   ► yeah that's also very true yeah and it's again and i'm not saying that I don't [TS]

00:47:45 ◼   ► bring this up to to posit that the Apple watch is on pace to be more popular than [TS]

00:47:50 ◼   ► the iphone i think it's clearly just because Apple as a company and its [TS]

00:47:55 ◼   ► products that it it it is you know it's more of a cultural phenomenon and it can [TS]

00:47:59 ◼   ► make a new product known to people in a way that it couldn't before and they've [TS]

00:48:06 ◼   ► got really they've brought in their base of people who consider themselves Apple [TS]

00:48:10 ◼   ► customers and it always the ipod took awhile for the ipod to ramp up till [TS]

00:48:15 ◼   ► after became available on Windows it took awhile for the iphone grab the ipad [TS]

00:48:18 ◼   ► ramped up incredibly quickly but then it also slope down fast to and it feels [TS]

00:48:22 ◼   ► like you know you're on a highway that has a speed limit and regardless of how [TS]

00:48:25 ◼   ► fast you accelerate [TS]

00:48:26 ◼   ► still that speed limit so you can have initial burst or you could have a slow [TS]

00:48:30 ◼   ► acceleration but all the products were to get there in the end I also think [TS]

00:48:33 ◼   ► that with the ipad which I think sold somewhere between like 10 and 15 million [TS]

00:48:39 ◼   ► its first year [TS]

00:48:41 ◼   ► don't quote me on that but i'm pretty sure that you're going right [TS]

00:48:45 ◼   ► I remember being on a TV show [TS]

00:48:49 ◼   ► claymores show with people guessing at first year sales and it was like me and [TS]

00:48:54 ◼   ► andy and adco and yes I think Jason Snell forget who else was on but my [TS]

00:48:59 ◼   ► guess is that Jason was no on remotely and my guess was way higher than [TS]

00:49:04 ◼   ► everybody else's and I was still low of what actually turned out but even then I [TS]

00:49:09 ◼   ► feel like making that original iPad wasn't anywhere near as much of a [TS]

00:49:15 ◼   ► stretch operationally because they had three years under their belt of making [TS]

00:49:19 ◼   ► iphones and the technology was fundamentally the same except this was [TS]

00:49:22 ◼   ► bigger and so it's in some ways that makes it easier [TS]

00:49:26 ◼   ► whereas with the watch here they are taking these iphone style chips and [TS]

00:49:33 ◼   ► display technology and etc and making a really really small thing with [TS]

00:49:38 ◼   ► incredibly tight tolerance for so many of these things physically that it was [TS]

00:49:42 ◼   ► harder [TS]

00:49:43 ◼   ► yeah like I ipad rent-a-center even ran what was called iphone OS that time [TS]

00:49:48 ◼   ► where with watch as they created that separate interface layer rather like the [TS]

00:49:51 ◼   ► clock faces and for carousel and for some other things right [TS]

00:49:57 ◼   ► big difference i think is that the idea was also 10 years of phones before the [TS]

00:49:59 ◼   ► iphone and ten years of tablets before the ipass they sort of knew what the [TS]

00:50:02 ◼   ► problems were that they wanted to fix we're with the Apple watch they entered [TS]

00:50:05 ◼   ► the product Carrick category very quickly and there isn't as much evidence [TS]

00:50:08 ◼   ► that's what they don't have as much information about what that product [TS]

00:50:12 ◼   ► needs to be there sort of part of the experiment for the first time [TS]

00:50:16 ◼   ► yeah alright let's take a break i think another sponsor and then we'll go like [TS]

00:50:19 ◼   ► next up is WWDC right yeah all right well our next sponsor is our good [TS]

00:50:25 ◼   ► friends at automatic what is automatic is a connected car adapter i call it I [TS]

00:50:31 ◼   ► call it a dingus the dingus it plugs into your car's diagnostic port that's [TS]

00:50:38 ◼   ► the all these cars have the exact same port every car manufactured since 1996 [TS]

00:50:42 ◼   ► has one of these ports it's this thing that when you take it in take your car [TS]

00:50:46 ◼   ► into the the dealer or your local auto shop they just plug this thing into the [TS]

00:50:50 ◼   ► same port and it tells them all this diagnostic information about your car if [TS]

00:50:54 ◼   ► you have like a warning like come on our or hey go you know you need to go get [TS]

00:50:59 ◼   ► your oil changed and it says like go get service a1 or something like that if you [TS]

00:51:05 ◼   ► have automatic you plug your you plug it into your car it tells you exactly what [TS]

00:51:08 ◼   ► that means it actually decodes it tells you or if there's like a problem with [TS]

00:51:12 ◼   ► the car not just like regular service but they say like you know error code f2 [TS]

00:51:18 ◼   ► or something like that [TS]

00:51:20 ◼   ► automatic and tell you exactly what that means and you'll know whether it's hey [TS]

00:51:24 ◼   ► this is actually serious or B this is you know this is yeah something's got to [TS]

00:51:29 ◼   ► get looked at but you can you know finish finish going where you're going [TS]

00:51:32 ◼   ► and not worry about it really really useful good just totally opened up [TS]

00:51:36 ◼   ► exactly what's going on with your car and it's kind of remarkable how much [TS]

00:51:39 ◼   ► modern cars know about what's you know going on system-wide throughout the [TS]

00:51:44 ◼   ► whole car and it does all sorts of other things to it hooks up to your phone and [TS]

00:51:50 ◼   ► uses gps and it can give you a log of your trips and parking location it can [TS]

00:51:54 ◼   ► use the gps while you're driving to sort of rate your fuel economy and your [TS]

00:52:01 ◼   ► efficiency score you on that and they have a new app store for automatic and [TS]

00:52:09 ◼   ► you go there and it lets you hook up all sorts of things that you do this by [TS]

00:52:12 ◼   ► using your phone you just have your phone paired with bluetooth to the [TS]

00:52:15 ◼   ► automatic in your carp and you can hook up all sorts of cool things like ifttt [TS]

00:52:20 ◼   ► that if that if this then that and set up all sorts of scenarios where it says [TS]

00:52:25 ◼   ► if you get within 50 miles of your home you can have it hook up to your nest [TS]

00:52:32 ◼   ► thermostat and have it you know turn on the heat or in the summer turn on the [TS]

00:52:36 ◼   ► air conditioning all sorts of bread recipes like that they have lots and [TS]

00:52:41 ◼   ► lots of apps over 20 apps are in their app store you can go check it out an [TS]

00:52:45 ◼   ► automatic calm / apps and see the sort of things that are available [TS]

00:52:49 ◼   ► bottom line this is all really really cool stuff [TS]

00:52:53 ◼   ► it works on any kind of car any car made after $MONTH 1996 so it's not like you [TS]

00:52:58 ◼   ► need a certain brand or something like that certain model any card you just [TS]

00:53:01 ◼   ► plug this thing in it hooks it up even can tell you things like where you [TS]

00:53:05 ◼   ► parked your car because it has this GPS and it can remember stuff like that [TS]

00:53:09 ◼   ► how much is it well here's the thing it is super super it's amazingly cheap it's [TS]

00:53:15 ◼   ► just a hundred dollars ninety-nine dollars 95 cents normally but they have [TS]

00:53:19 ◼   ► a 20-percent off offer for talks to listeners that's twenty bucks you'll [TS]

00:53:24 ◼   ► save twenty bucks on this thing get four eighty dollars by going to automatic [TS]

00:53:28 ◼   ► calm / the talkshow automatic just felt like the dictionary word . com / the [TS]

00:53:35 ◼   ► talk show its ships into business days you'll get it [TS]

00:53:39 ◼   ► just two days from now after you listen to the show corner right now and here's [TS]

00:53:43 ◼   ► the last thing I'll say 45 day return policy with free shipping so if you buy [TS]

00:53:49 ◼   ► it you don't feel like this thing's worth 80 bucks you got 45 days send it [TS]

00:53:52 ◼   ► back to them and no money is out of the wall [TS]

00:53:56 ◼   ► my thanks to automatic alright WWDC well there was one thing right before WC that [TS]

00:54:02 ◼   ► was super interesting and that was Johnny I'm getting promoted to chief [TS]

00:54:05 ◼   ► design officer that Israel new direct reports going right to Tim Cook yeah [TS]

00:54:12 ◼   ► where's new direct reports that was Alan died yeah and howarth i'm forgetting his [TS]

00:54:17 ◼   ► first Richard Richard yes and that created this whole is Johnny I've [TS]

00:54:23 ◼   ► leaving Israel changing again a lot of noise i think over the course of the [TS]

00:54:28 ◼   ► year don't even really think about it anymore [TS]

00:54:31 ◼   ► no I don't think so and I get the feeling I don't feel like you know again [TS]

00:54:39 ◼   ► would it be the biggest shock in the world if he leaves in a couple of years [TS]

00:54:44 ◼   ► i guess not [TS]

00:54:45 ◼   ► I mean you never know you know he's obviously a very private person you [TS]

00:54:49 ◼   ► don't really know you know you know can't if you don't know how could you [TS]

00:54:53 ◼   ► say and this could be then be seen in hindsight as a you know precursor to [TS]

00:54:58 ◼   ► that but my guess is no because from what I dunno of them and what you know [TS]

00:55:04 ◼   ► it's obvious is if if he's obsessive about design where else what else is he [TS]

00:55:08 ◼   ► going to do like it seems to me like what you would want to do if he could do [TS]

00:55:12 ◼   ► whatever he wanted to all day every day is run apples design team we saw that in [TS]

00:55:17 ◼   ► the 60 minute special they showed everything from his little sketch book [TS]

00:55:20 ◼   ► where he made the the watch designs to the CNC machine spitting out behind them [TS]

00:55:24 ◼   ► to his glee over the giant glass panels being installed it at the campus to [TS]

00:55:29 ◼   ► ya-ya the biggest pieces of curved glass ever made [TS]

00:55:33 ◼   ► that's pretty interesting what a great job yeah and I feel like what the [TS]

00:55:38 ◼   ► promotion of dye and and hearth really meant was that it frees him up from [TS]

00:55:45 ◼   ► administrative and bureaucratic responsibilities that there are meetings [TS]

00:55:52 ◼   ► now that instead of heat attending you know Diane door howarth can attend and [TS]

00:55:59 ◼   ► just things like four people on the design team like approving vacation [TS]

00:56:02 ◼   ► schedules or whatever else of the kind of administrative stuff that somebody [TS]

00:56:05 ◼   ► has to be in charge of it's not him anymore and that yeah and I think it's [TS]

00:56:10 ◼   ► similar to what we'll talk about with phil schiller later where it removes [TS]

00:56:12 ◼   ► bottlenecks from the process of Apple as Apple scales [TS]

00:56:15 ◼   ► yeah i think so and I think it lets him [TS]

00:56:19 ◼   ► it lets him spend more time on what he's drawn to as opposed to what he you know [TS]

00:56:25 ◼   ► the the paraphernalia that the miscellaneous stuff they have to do that [TS]

00:56:31 ◼   ► that's just sort of busy work [TS]

00:56:36 ◼   ► I don't know for lack of a better term you know there's two universal truths [TS]

00:56:39 ◼   ► and big business that is everyone wants more management more power and then [TS]

00:56:42 ◼   ► anyone who has it wants to get rid of it [TS]

00:56:44 ◼   ► yeah and maybe that's you know exactly what what this was about and I kind of [TS]

00:56:47 ◼   ► get the feeling that that both died and howarth are very very trusted by I've [TS]

00:56:51 ◼   ► yeah and so it's it's not theirs [TS]

00:56:55 ◼   ► I don't think there's any kind of Machiavellian aspect to it where they're [TS]

00:56:58 ◼   ► angling to take over i feel like you know they're at the stage in their [TS]

00:57:02 ◼   ► careers where they're looking for more management and authority and I've i [TS]

00:57:07 ◼   ► really do think it's as simple as that he just wants to spend you know he's [TS]

00:57:11 ◼   ► only got you know so many hours in the day every day I wants to spend them [TS]

00:57:15 ◼   ► obsessing over everything you know its design . weather and there's teams are [TS]

00:57:21 ◼   ► fantastic the the ID team and the hii teams they they said I'm going to people [TS]

00:57:25 ◼   ► who ever left ID over his jony ive's tenure and those teams know what they're [TS]

00:57:29 ◼   ► doing [TS]

00:57:29 ◼   ► yeah well and it's a very small team I mean if and if there is a bottleneck [TS]

00:57:34 ◼   ► still within the company that might be part of it but i don't know that it's [TS]

00:57:37 ◼   ► it's you know I think it's clearly one of those mythical man month type things [TS]

00:57:41 ◼   ► were throwing more people at it is going to make more better design come out i [TS]

00:57:45 ◼   ► like the in that 60 minute special one of the things I really like scene was [TS]

00:57:49 ◼   ► that they brought out the 10 prototype iphone sixes [TS]

00:57:56 ◼   ► yes from every size you know from four inches up to i'm not quite sure what the [TS]

00:58:04 ◼   ► biggest was probably six but that they had 10 different iphone 6 shapes and I [TS]

00:58:12 ◼   ► don't know that that I I you know they didn't turn them on so you can see [TS]

00:58:16 ◼   ► whether they were actually like electronic device you know like working [TS]

00:58:19 ◼   ► iphones or were they just things that you held in your hand but they had all [TS]

00:58:23 ◼   ► ten of them they're for for them to display that was pretty cool and it [TS]

00:58:28 ◼   ► wasn't just about the size but tattoo I've was part of the entire product [TS]

00:58:31 ◼   ► experience of having [TS]

00:58:32 ◼   ► device of that size [TS]

00:58:36 ◼   ► yeah it's you know i-i-i believed it when I said that you know that was the [TS]

00:58:41 ◼   ► story that they told when they came out with the two you know the 4.7 inch and [TS]

00:58:45 ◼   ► 5.5 inch iphone 6 sizes and they said you know we made 1010 versions from [TS]

00:58:52 ◼   ► every size from 4.0 up to i think 6.0 inches in that these were the two that [TS]

00:58:57 ◼   ► felt right but i thought was pretty cool that they still have them there and [TS]

00:59:01 ◼   ► brought them out [TS]

00:59:03 ◼   ► yep everything else under tarps yeah i like the story it reminded me of the [TS]

00:59:11 ◼   ► story from The New Yorker which is the profile of of Johnny I've that came this [TS]

00:59:15 ◼   ► year i guess there was this year right had that [TS]

00:59:19 ◼   ► ya heard about the watch launch yeah right around and watch launched a truly [TS]

00:59:24 ◼   ► truly almost book-length New Yorker profile on Johnny I've and that when he [TS]

00:59:32 ◼   ► was in that does the guy who wrote it was in the design lab one of the tables [TS]

00:59:36 ◼   ► you know several of the tables had those black shrouds over them and you could [TS]

00:59:39 ◼   ► see that you know that there is that the outline the shape of whatever it was you [TS]

00:59:44 ◼   ► could see like the big shape of whatever it is they're recovering but then there [TS]

00:59:47 ◼   ► was one where it was completely flat it was just a table that was completely [TS]

00:59:50 ◼   ► flat as though there was nothing on it why was it covered up and then in [TS]

00:59:55 ◼   ► hindsight it was because that was the table that was going to be the [TS]

00:59:55 ◼   ► hindsight it was because that was the table that was going to be the [TS]

01:00:00 ◼   ► the apple watch display table where yes [TS]

01:00:03 ◼   ► whereas a profile as a three-dimensional shape it's exactly the same as Apple [TS]

01:00:07 ◼   ► standard tables but it has a glass top that displays the Apple watches [TS]

01:00:11 ◼   ► underneath [TS]

01:00:13 ◼   ► yeah they're pretty ingenious thing with a badge is open up the growers [TS]

01:00:16 ◼   ► underneath the retail staff [TS]

01:00:18 ◼   ► yeah very true very clever design but i think it's it's fat in it at it to me at [TS]

01:00:23 ◼   ► em blue it's an emblem of the way that design is truly a first-class practice [TS]

01:00:32 ◼   ► at Apple that it's exactly the same team that is designing the tables that are in [TS]

01:00:38 ◼   ► the stores to display the watch as who displayed the watch itself designed that [TS]

01:00:45 ◼   ► the watch itself and who designed the packaging for the watch right that they [TS]

01:00:52 ◼   ► want to control the experience the entire way through the product's life [TS]

01:00:54 ◼   ► basically write the store itself is a is a product the the including you know the [TS]

01:01:01 ◼   ► lighting that the surface that's used for the floor the dimensions the tables [TS]

01:01:08 ◼   ► the products themselves our products and the packaging our products and the [TS]

01:01:14 ◼   ► processes whereby that comes from the table to you in the bag and anything the [TS]

01:01:18 ◼   ► entire thing is just feeling the engineered yeah and I feel like that's [TS]

01:01:21 ◼   ► unique at that you know that apple and I don't know that own it don't think it [TS]

01:01:26 ◼   ► would be very difficult for other companies to to replicate all right June [TS]

01:01:31 ◼   ► wdc yes i would say the clunker of the bunch what I think that was a three-fold [TS]

01:01:41 ◼   ► announcement fundamentally iOS 9 mac OS 10.2 11 I was ten 10 points11 el [TS]

01:01:50 ◼   ► Capitano and Apple music and I think Apple music has got to be considered the [TS]

01:01:55 ◼   ► conqueror of the bunch [TS]

01:01:57 ◼   ► yeah it was interesting because the first half it was all the end and I [TS]

01:02:01 ◼   ► think watch us to I think we saw that for the first time there but that was [TS]

01:02:04 ◼   ► all very engineering focused and Craig federighi did his talk and I think Kevin [TS]

01:02:09 ◼   ► Lynch did the watch stuff it was definitely i forget and then he wasn't [TS]

01:02:13 ◼   ► probably abrupt change in tone when Eddy Cue and then Jimmy Iovine and then Drake [TS]

01:02:17 ◼   ► came out on stage almost like a separate event that had been somehow stuck [TS]

01:02:21 ◼   ► together [TS]

01:02:23 ◼   ► yeah it in its funny to me or interesting because again treating all [TS]

01:02:29 ◼   ► of these things not as well that they don't get it's easy to say that to try [TS]

01:02:34 ◼   ► to treat the actual shipping products the things you buy the actual iphone in [TS]

01:02:38 ◼   ► your hand the actual watch on your wrist as the only things that matter because [TS]

01:02:42 ◼   ► that's ultimately the most important thing but i find it instructive and it [TS]

01:02:47 ◼   ► usually pays off to treat everything from the actual like the events to the [TS]

01:02:51 ◼   ► packaging to the ads to you know to all of it as looking for signs of you know [TS]

01:02:58 ◼   ► is this is polished incoherent as it could be i think it's interesting again [TS]

01:03:03 ◼   ► you can't prove the correlation but it's interesting that the announcement event [TS]

01:03:07 ◼   ► of Apple music at WWDC keynote was sloppy and the actual shipping Apple [TS]

01:03:17 ◼   ► music when it first came out was sloppy and not only thing we care would like a [TS]

01:03:23 ◼   ► sort of like a job reference ID i think what i think under steve jobs like he [TS]

01:03:28 ◼   ► ran that show and almost everything that went on during that show was carefully [TS]

01:03:31 ◼   ► scrutinize and I think Tim Cook let people run their divisions more than [TS]

01:03:35 ◼   ► then steve jobs that maybe it's because apple so big now he has to as well and [TS]

01:03:40 ◼   ► they almost run like little little companies especially iTunes which has [TS]

01:03:43 ◼   ► its own marketing its own events its own developers that it basically is a phone [TS]

01:03:48 ◼   ► company and when you see these things I I I don't know how much like to someone [TS]

01:03:53 ◼   ► like Tim Cook would play the Steve Jobs role of saying no you have to come out [TS]

01:03:56 ◼   ► and you have to say this and I'm handling this and you're doing this and [TS]

01:03:59 ◼   ► it is more of a it is more open to each of the of the SVP to do their own thing [TS]

01:04:04 ◼   ► and at the same time some people just love the traditional steve jobs keynote [TS]

01:04:08 ◼   ► it's super polished there's some jokes but it's it's super on . it's it's clear [TS]

01:04:12 ◼   ► it's concise and then Craig federighi gets last for making jokes the next year [TS]

01:04:16 ◼   ► we get more jokes and then you know that they start talking about Eddie doing [TS]

01:04:20 ◼   ► karaoke and suddenly areas where a you know he's doing a little bit of dancing [TS]

01:04:23 ◼   ► and I think that they're trying to feel their way [TS]

01:04:26 ◼   ► to being a kind ler friend kinder friendlier presentation but they don't [TS]

01:04:30 ◼   ► know where that line is yet [TS]

01:04:32 ◼   ► yeah and I feel like that that keynote in particular I think without question [TS]

01:04:37 ◼   ► this year's WWDC keynote was the worst event Apple the worst keynote you know [TS]

01:04:44 ◼   ► not just call it an official cannot i would say keynote to include you know [TS]

01:04:49 ◼   ► product and introductions like September's at you no iPhone [TS]

01:04:52 ◼   ► introduction [TS]

01:04:54 ◼   ► it's the worst keynote that they've had since since Steve . or baby the worst [TS]

01:04:59 ◼   ► one I ever had you know in the modern era because none of the ones with Steve [TS]

01:05:03 ◼   ► were bad you feel that the whole way through or just because of the Apple [TS]

01:05:08 ◼   ► music segment i would say just because of the Apple music segment but the fact [TS]

01:05:12 ◼   ► that it ran so long even if the Apple music segment had been coherent and [TS]

01:05:16 ◼   ► well-thought-out I think the fact that they blew so far past two hours was a [TS]

01:05:20 ◼   ► problem and and I say this not just for the petty reason that i really had to go [TS]

01:05:28 ◼   ► to the bathroom by the end of it and I was in the audience and just the fact [TS]

01:05:33 ◼   ► that you did you know it's a long time to just sit [TS]

01:05:36 ◼   ► I think like that the unofficial rule that they should be two hours at the [TS]

01:05:40 ◼   ► most is good and I think it always pays out plays out when you see other [TS]

01:05:45 ◼   ► companies that have long events that go too long people it when it ends you [TS]

01:05:49 ◼   ► don't want the media who are giving every most people out in the world their [TS]

01:05:54 ◼   ► their impression of it comes not firsthand because there's only you know [TS]

01:05:57 ◼   ► even a big place like wwc there's only four thousand seats and most of them are [TS]

01:06:01 ◼   ► you know conference attendees it you don't want the first impression to be [TS]

01:06:07 ◼   ► from media people saying that was too long but the other thing that usually [TS]

01:06:12 ◼   ► can see from other companies and that with steve jobs there you never never [TS]

01:06:17 ◼   ► happen is you see the internal politics playing out on stage in the fighting [TS]

01:06:22 ◼   ► over you know that stage time is is political capital within the company and [TS]

01:06:28 ◼   ► whether it's good for the company or not that x number of people come out and get [TS]

01:06:33 ◼   ► X number of minutes for their thing they're all fighting for it because [TS]

01:06:37 ◼   ► they're fighting for their personal stature [TS]

01:06:39 ◼   ► or they're fighting for their products stature within the company as opposed to [TS]

01:06:45 ◼   ► what is the best thing for the company as a whole you know and i think apple [TS]

01:06:49 ◼   ► has you know this year as well as any other year there there are with Apple [TS]

01:06:54 ◼   ► there are always products that in and of themselves might be worth time in a [TS]

01:07:01 ◼   ► product introduction or keynote if there's a keynote coming up but get cut [TS]

01:07:06 ◼   ► because there are so many other other things that are more worth it for them [TS]

01:07:12 ◼   ► if they're only going to go for 90 minutes [TS]

01:07:15 ◼   ► yeah absolutely i believe stuff was cut from this keynote my understanding is [TS]

01:07:18 ◼   ► they wanted to get it down to two hours but especially the Apple music segment [TS]

01:07:21 ◼   ► it it didn't even sound like a stay on script which is something else that you [TS]

01:07:25 ◼   ► don't you don't see in previous keynotes yeah yeah like and you know like Drake's [TS]

01:07:31 ◼   ► like inexplicable like what to help you know what was that I could just remember [TS]

01:07:36 ◼   ► going back to my notes and it was like my notes are like drake and then it's [TS]

01:07:41 ◼   ► like nothing and some people who aren't us who were very young and very hip love [TS]

01:07:46 ◼   ► the drake was onstage but I i think when you look at it overall in terms of an [TS]

01:07:50 ◼   ► apple event it it doesn't become part of the case of all right usually in a good [TS]

01:07:54 ◼   ► one [TS]

01:07:54 ◼   ► it's it doesn't matter whether the person if it's very state of it some [TS]

01:07:58 ◼   ► kind of famous celebrity or something like that there still is a there's you [TS]

01:08:02 ◼   ► can see whether you agree with it or not whether it worked for you personally you [TS]

01:08:06 ◼   ► can understand what the point was that that person was supposed to get across [TS]

01:08:10 ◼   ► if you could cut it and it doesn't affect the event you should cut it it [TS]

01:08:13 ◼   ► means likewise like Tim Cook segue into baseball which was interesting but like [TS]

01:08:17 ◼   ► you could have cut that entire were going to give them all iphone stuff and [TS]

01:08:20 ◼   ► ipad stuff out of the keynote it would not have changed the event at all [TS]

01:08:24 ◼   ► yeah but I can see why they put that in though it was it was a way of [TS]

01:08:28 ◼   ► emphasizing with third-party prove that the the anecdote was that a [TS]

01:08:35 ◼   ► forget what team it was it was the Royals or who but somebody a major [TS]

01:08:38 ◼   ► league baseball had hit like a a career like 303 or home run and it landed in [TS]

01:08:46 ◼   ► their own teams bullpen where the relief pitchers warm-up over the homerun fence [TS]

01:08:52 ◼   ► so the relief pitchers on the team were in possession of this ball which the [TS]

01:08:56 ◼   ► player obviously wanted to have so they the the relief pitchers put together a [TS]

01:08:59 ◼   ► list of here's what we want you to buy us and we'll give you the ball and like [TS]

01:09:03 ◼   ► everything everything on the list [TS]

01:09:05 ◼   ► yes was an apple product and a 50-50 get one barrel of lube and yeah it was great [TS]

01:09:13 ◼   ► but a tattoo and almost two-and-a-half our keynote I think again you start [TS]

01:09:17 ◼   ► cutting anything you can [TS]

01:09:18 ◼   ► well they showed it but they also photoshopped out the 50 gallon bloom [TS]

01:09:24 ◼   ► which I understand why they did because you know i i'd understand that they kind [TS]

01:09:31 ◼   ► of want to keep these things g-rated if not PG and in the 50 gallon Valley blue [TS]

01:09:40 ◼   ► maybe makes it a little bit more BGC 13 but God was that funny like they kind of [TS]

01:09:46 ◼   ► took out the funniest part i agree i dunno i know you're talking about that [TS]

01:09:49 ◼   ► if it's already going over two hours even that you take out what did you know [TS]

01:09:53 ◼   ► how much do they need to brag about that [TS]

01:09:55 ◼   ► yeah I found it worrisome now I do I honestly feel like I kind of feel like [TS]

01:10:02 ◼   ► the most worrisome thing as an apple watcher of the year was not any any [TS]

01:10:06 ◼   ► product in particular but the WWDC keynote as a whole just and that [TS]

01:10:12 ◼   ► anything only Tim Cook can can take control of it and unless he wants to [TS]

01:10:15 ◼   ► take control of that I don't think we'll see that change like its it was one of [TS]

01:10:22 ◼   ► the unique things about Steve Jobs and it wasn't the most important thing it [TS]

01:10:25 ◼   ► was just the most the thing that we on the outside got to see was that he had [TS]

01:10:29 ◼   ► an innate and uncanny talent as a showman that he was a good gig he those [TS]

01:10:37 ◼   ► key notes were all entirely in his head and of course they've always been broken [TS]

01:10:42 ◼   ► up into segments because that's how you do it but that he had this ability like [TS]

01:10:46 ◼   ► from you know [TS]

01:10:47 ◼   ► c2 watching you know Phil Schiller come out and do the introduction for the new [TS]

01:10:53 ◼   ► macbook or powerbook or whatever was going back in time and then this and [TS]

01:10:58 ◼   ► that he could just closed his eyes and just see how this whole thing would play [TS]

01:11:02 ◼   ► out and feel as a 90-minute show and could figure out things like you know [TS]

01:11:09 ◼   ► what let's not introduce this at the end as one more thing [TS]

01:11:15 ◼   ► let's move it up front and blow people away right out of the gate you know and [TS]

01:11:21 ◼   ► could just see how that would play you know in New which you know i think you [TS]

01:11:25 ◼   ► know it out some of its arbitrary and you can quibble with it but that he you [TS]

01:11:28 ◼   ► know like a film director could just sort of feel how you know whether these [TS]

01:11:34 ◼   ► scenes are good in and of themselves what are they combined to as a whole is [TS]

01:11:37 ◼   ► a show and there was 10 and combine the showmanship with the absolute [TS]

01:11:43 ◼   ► unquestioned authority of I don't care who you are i don't care if you're you [TS]

01:11:48 ◼   ► know senior vice president of whatever this thing that you want to get you know [TS]

01:11:52 ◼   ► that we we've been rehearsing for two weeks and you you know want that stage [TS]

01:11:57 ◼   ► time to do if i decide the night before the keynote that whole thing is cut [TS]

01:12:01 ◼   ► because it just doesn't play right that's it you know there's Intel you [TS]

01:12:05 ◼   ► know tough lock and I kind of feel like I kind of just feel like that whole [TS]

01:12:10 ◼   ► Apple I don't know I just feel like that whole Apple music intro was that nobody [TS]

01:12:17 ◼   ► was there with the authority to say you know what Eddie this just isn't this [TS]

01:12:21 ◼   ► isn't ready [TS]

01:12:21 ◼   ► there's very few things that a lot of people say this wouldn't happen if steve [TS]

01:12:25 ◼   ► jobs around and usually that they haven't they have no idea what Steve [TS]

01:12:28 ◼   ► Jobs would have decided any moment or not but this one of those few things [TS]

01:12:30 ◼   ► where you can look back at the long history of Apple keynotes and see that [TS]

01:12:33 ◼   ► he had a rhythm and a paste and a delivery and a concept for these things [TS]

01:12:37 ◼   ► that you know was just beyond anyone else in the industry and we're not we're [TS]

01:12:41 ◼   ► not getting that anymore [TS]

01:12:43 ◼   ► yeah yeah I really uh I've hesitate to ever pull that play that card but i [TS]

01:12:49 ◼   ► would say that that keynote and the Apple music music segment in particular [TS]

01:12:54 ◼   ► that's one of the few where I would say that wouldn't happen if she was still [TS]

01:12:56 ◼   ► around [TS]

01:12:57 ◼   ► it was one of its one of the few things where you can do it because he was there [TS]

01:13:00 ◼   ► was no one in two [TS]

01:13:01 ◼   ► mediating steve jobs in you he was on stage and he was talking to the audience [TS]

01:13:04 ◼   ► it was incredibly direct so it's not behind the scenes and who was in charge [TS]

01:13:08 ◼   ► of this and who did that it was Steve Jobs talking to us and I think that's an [TS]

01:13:12 ◼   ► easy thing to talk about right and I've heard it from you know you know people [TS]

01:13:17 ◼   ► who work at Apple you know that that Steve was the guy you know that he [TS]

01:13:23 ◼   ► didn't just show up and it wasn't somebody else organizing the show he [TS]

01:13:26 ◼   ► really wasn't putting the show together and I've also heard it from you know [TS]

01:13:30 ◼   ► like people who worked at third party companies but who were getting you [TS]

01:13:34 ◼   ► nowhere invited by Apple to you know come on stage as you know you you know [TS]

01:13:40 ◼   ► you might and it's funny they always it's always exactly the same which is [TS]

01:13:44 ◼   ► that they get invited to come out that go into sequester like you're pretty [TS]

01:13:48 ◼   ► much like locked into like a a very nice prison and you rehearse and rehearse and [TS]

01:13:54 ◼   ► rehearse and you have no idea whether you're actually going to be in the [TS]

01:13:57 ◼   ► keynote until you know like the night before and even and you you know it [TS]

01:14:02 ◼   ► might be you're in you're out and their events team is absolutely spectacular [TS]

01:14:07 ◼   ► and they do a fantastic job but they they don't control who's up onstage for [TS]

01:14:10 ◼   ► how long are saying what that's become the executive in charge of that thing [TS]

01:14:14 ◼   ► it's no longer to steve jobs right and I do kind of feel bottom line is that it's [TS]

01:14:19 ◼   ► sort of effectively a committee now and it might be a small committee you know [TS]

01:14:24 ◼   ► Schiller Eddy Cue surely tim cook you know I think I wouldn't underestimate [TS]

01:14:30 ◼   ► even though he's not on stage personally I wouldn't underestimate jony ive's [TS]

01:14:33 ◼   ► influence on these things and then on the events you know the fact that he [TS]

01:14:38 ◼   ► does his and pre-recorded films is doesn't make him less involved i think [TS]

01:14:44 ◼   ► in the structure of the event and even those videos used to have faces and in [TS]

01:14:49 ◼   ► these two have several people like can reach out sometimes appear in them [TS]

01:14:52 ◼   ► definitely Bob Mansfield in previous years and this year was just voiceover [TS]

01:14:56 ◼   ► yeah it was just Johnny I've yeah more cinematic less less documentary style [TS]

01:15:01 ◼   ► and more i don't know like product like more advertising style and your point [TS]

01:15:10 ◼   ► about Apple music being sloppy product the thing to me is when they made that [TS]

01:15:13 ◼   ► announcement in genuine genuine said one [TS]

01:15:15 ◼   ► single thought around music and you start thinking about that from an [TS]

01:15:18 ◼   ► interface perspective and how many masters that has to that has to save all [TS]

01:15:22 ◼   ► like have to serve all the traditional people like Jim downloadable have 40,000 [TS]

01:15:26 ◼   ► songs on their hard drive has to serve at people who only want to stream music [TS]

01:15:29 ◼   ► they had a social network built into their so it has to be accessible and you [TS]

01:15:33 ◼   ► put that in a separate app no one is ever going to open it by itself and it [TS]

01:15:37 ◼   ► creates almost an impossible problem to be solved [TS]

01:15:40 ◼   ► can I tell you a funny story about jr. yeah I find absolutely this is [TS]

01:15:45 ◼   ► absolutely positively unverifiable because this is like the fourth hand [TS]

01:15:50 ◼   ► maybe like a fourth hand story but in terms of the gist of the story is that [TS]

01:15:56 ◼   ► Jimmy vine is it from people who've had to deal with him within Apple is I [TS]

01:16:04 ◼   ► rolling and that at one point when they were talking about what to do with Apple [TS]

01:16:09 ◼   ► music he had tossed out in a meeting the idea that what if we just what if we get [TS]

01:16:15 ◼   ► rid of apps and when you just turn on your iPhone there's your music okay for [TS]

01:16:26 ◼   ► like wouldn't it just be that just be like what the ipod was and he was like [TS]

01:16:31 ◼   ► no no it's still your phone and your on that you know you have the internet but [TS]

01:16:34 ◼   ► you have to worry about apps you just turn on your phone and there's your [TS]

01:16:38 ◼   ► music screaming Taylor Swift of anything on your phone [TS]

01:16:42 ◼   ► I don't know if that's true or not I did not hear that from anybody at apple i [TS]

01:16:46 ◼   ► heard that from somebody who worked up a long time ago and still has friends at [TS]

01:16:50 ◼   ► apple with that means the kind of stories where you know someone whose job [TS]

01:16:54 ◼   ► it is isn't to implement like isn't implement things on it on the atom with [TS]

01:16:57 ◼   ► a bit or the pixel level will just throw those kinds of things out [TS]

01:17:00 ◼   ► turn on your phone and there's your music . year [TS]

01:17:07 ◼   ► what was the event that Jimmy ovine came out and it was was that the that the WBC [TS]

01:17:15 ◼   ► keynote [TS]

01:17:16 ◼   ► yeah well he definitely not doing the WBC keynote and and where he said [TS]

01:17:21 ◼   ► something that seemed like a reference what was it was like a reference back to [TS]

01:17:25 ◼   ► like a classic apple moment and people applauded but he didn't get it [TS]

01:17:28 ◼   ► and he got confused and like turned around and looked at the slide [TS]

01:17:32 ◼   ► I don't call oh I forget I forget the exact details of it but it was like it [TS]

01:17:39 ◼   ► probably wasn't one more thing but I can imagine that he was like if he had said [TS]

01:17:44 ◼   ► one more thing and everybody like kind of clapton applauded and he didn't even [TS]

01:17:48 ◼   ► get that was something that people who followed apple for a long time would get [TS]

01:17:52 ◼   ► and so he thought maybe something had gone wrong with the slides and something [TS]

01:17:56 ◼   ► a glitch was on the slide behind them and that's why people were laughing to [TS]

01:18:00 ◼   ► him and explicable and so he got like he paused and like turned around and looked [TS]

01:18:04 ◼   ► at to slide but slide was right and then that only served to discombobulate them [TS]

01:18:09 ◼   ► even further because now he now we had no idea why people were laughing and it [TS]

01:18:13 ◼   ► was very very awkward it's always been hard to acculturate people into apple [TS]

01:18:18 ◼   ► it's especially hard when you're getting this many new people but when these ppl [TS]

01:18:20 ◼   ► community executive levels it's almost impossible so you have someone who's [TS]

01:18:23 ◼   ► used to working in LA and with Hollywood and with recording studios and you get [TS]

01:18:27 ◼   ► them in a meeting with people who've been making your shiny boxes all their [TS]

01:18:31 ◼   ► lives it is it's going to be a clash it's from the outside it seems like [TS]

01:18:37 ◼   ► maybe Angela arms is doing well though I think something this weekend 60 minutes [TS]

01:18:42 ◼   ► was also a bit of her coming out and I always thought I think we talked about [TS]

01:18:44 ◼   ► last year that she because she was so vocal in her previous gig that she would [TS]

01:18:49 ◼   ► be more of a spokesperson for apple and she would talk about retail more but [TS]

01:18:53 ◼   ► apparently she's been hard at work behind the scenes just melting the [TS]

01:18:56 ◼   ► online and retail operations and and getting the new store concepts going [TS]

01:19:01 ◼   ► it sounds like it was funny because a couple weeks ago people someone wrote an [TS]

01:19:04 ◼   ► article saying where's Angela is why she disappeared and yet people campus like [TS]

01:19:08 ◼   ► what we see here all the time I understand the article I kind of feel [TS]

01:19:14 ◼   ► like people there's you know and again I think it fits in with a year in review [TS]

01:19:20 ◼   ► and talk about these events that that this year there were more women on stage [TS]

01:19:26 ◼   ► from Apple well I during these events then ever before and that [TS]

01:19:35 ◼   ► good thing and I don't think it is purely happenstance I think that it's [TS]

01:19:40 ◼   ► something they're aware of internally I i asked for sure about it onstage on the [TS]

01:19:45 ◼   ► talk show after WBC absolutely you know they're aware of it but you know it's it [TS]

01:19:52 ◼   ► has to be it's not like we're going to find a woman to do this it's there have [TS]

01:19:55 ◼   ► to be the real problem is that wasn't that they didn't put women on stage it [TS]

01:20:00 ◼   ► said they didn't have women in positions where it was their products doing it [TS]

01:20:05 ◼   ► right and not so not to make excuses for what Apple is an older company and older [TS]

01:20:09 ◼   ► companies that they've had established people like fillers been there for a [TS]

01:20:12 ◼   ► long time Eddie q10 call these people have been there for decades and they are [TS]

01:20:16 ◼   ► amongst the best in the world when you start up they would have a much [TS]

01:20:18 ◼   ► different demographic starting out the gate then Applewood right they don't [TS]

01:20:23 ◼   ► it's not like they hire show people to to present these things on stage at [TS]

01:20:28 ◼   ► their event the the products and services whatever there is that they're [TS]

01:20:31 ◼   ► announcing are being presented by the people who are in charge of them and you [TS]

01:20:36 ◼   ► know the best move Shepherd them through to existence and so the fact that [TS]

01:20:40 ◼   ► historically women have been under represented on stage at Apple events [TS]

01:20:46 ◼   ► isn't up doesn't mean that Apple it has a problem picking who gets to go on [TS]

01:20:50 ◼   ► stage in the event the the problem is that they don't have enough women in [TS]

01:20:54 ◼   ► positions of authority running teams within the company [TS]

01:20:59 ◼   ► yeah we're cool with active team specialist right who would therefore be [TS]

01:21:02 ◼   ► the person to come on stage and do it you know and obviously that's changing [TS]

01:21:08 ◼   ► uh with Apple pay [TS]

01:21:09 ◼   ► who's that name escapes me at the moment I'm blanking lie to ya that Apple pay [TS]

01:21:14 ◼   ► and apple news [TS]

01:21:15 ◼   ► yes both were represented by women etc so ever for the people who are saying [TS]

01:21:21 ◼   ► where's Angela Ahrendts whether or not going to bring Angela Ahrendts onstage [TS]

01:21:24 ◼   ► to talk about a new macbook or something like that it's not just well there's a [TS]

01:21:28 ◼   ► woman on the SVP leadership team [TS]

01:21:32 ◼   ► therefore they should have her come out and do something it's only going to make [TS]

01:21:35 ◼   ► sense for her to come on stage when it it there's some kind of retail news that [TS]

01:21:41 ◼   ► they want to talk about and I think that's inevitable [TS]

01:21:44 ◼   ► I at some point there's going to be something that you know how [TS]

01:21:47 ◼   ► and with retail that they're going to want to talk about at one of the events [TS]

01:21:51 ◼   ► and of course it's going to be her to talk about it [TS]

01:21:53 ◼   ► yeah retailer fashion and those are the things that Tim Cook used to speak about [TS]

01:21:57 ◼   ► and unfortunately cut those at the same time the about Angela errands on because [TS]

01:22:00 ◼   ► tim cook doesn't spend time on stage talking about them anymore either [TS]

01:22:03 ◼   ► yeah well I don't know about fashion because fashion it would be too i guess [TS]

01:22:08 ◼   ► i could imagine maybe with the watch that there would be something to do with [TS]

01:22:12 ◼   ► the watch as a product that its relation to the fashion industry would make sense [TS]

01:22:16 ◼   ► to have Angela Ahrendts be the person to do it because it's also I think [TS]

01:22:20 ◼   ► inextricably tied to retail where it's not just apples retail but retail in [TS]

01:22:25 ◼   ► general and the partnerships that they have with a fashion related retailers [TS]

01:22:32 ◼   ► that aren't the apple store and it's you and I know because we have a lot of [TS]

01:22:38 ◼   ► mutual friends that but there are phenomenally talented women engineers at [TS]

01:22:41 ◼   ► apple and women program managers and designers and developers and did those [TS]

01:22:46 ◼   ► people don't just don't get to talk [TS]

01:22:48 ◼   ► that's right whether you know at any male female doesn't matter that's just [TS]

01:22:54 ◼   ► not the apple doesn't run those type of keynotes were dozens of you know [TS]

01:22:57 ◼   ► mid-level and get an occasional chris lattner I think that was a huge [TS]

01:23:02 ◼   ► exception to I don't think anyone like chris lattner never spoken a a keynote [TS]

01:23:05 ◼   ► be forever as opposed to the the afternoon state of the union [TS]

01:23:09 ◼   ► yeah which is you know where he's been as spoken before where you would expect [TS]

01:23:13 ◼   ► it and this year we had the phenomenal woman in charge of clock faces get a [TS]

01:23:16 ◼   ► tremendous talk at the State of the Union this year and I remember that that [TS]

01:23:20 ◼   ► was great [TS]

01:23:21 ◼   ► anyway I did think I did think on 60 minutes I've seen Angela Ahrendts speak [TS]

01:23:25 ◼   ► before especially know what after when you know when she first got hired [TS]

01:23:28 ◼   ► announce it and i was researching into it but her stint on the 60 Minutes [TS]

01:23:34 ◼   ► segment did reiterate you know the boys a remarkably cogent and and thoughtful [TS]

01:23:41 ◼   ► person ya know and i agree but i do think that it's great that Apple's doing [TS]

01:23:45 ◼   ► this and it's similar to when Tim Cook came out he said because you know it was [TS]

01:23:48 ◼   ► just up to me I wouldn't because I'm a private person but it's important to be [TS]

01:23:52 ◼   ► a role model and I think it's important to have diverse people up on stage and [TS]

01:23:55 ◼   ► super successful positions and successful companies like Apple to be [TS]

01:23:58 ◼   ► those those role models and [TS]

01:24:00 ◼   ► you have to give them opportunity Craig federighi wasn't great his first WC but [TS]

01:24:05 ◼   ► he's terrific now and jeff williams two events in much better presenter and if [TS]

01:24:09 ◼   ► you give these opportunities they could be just as phenomenal and it's a super [TS]

01:24:13 ◼   ► deep bench like you have no great jobs back also phenomenal who didn't get any [TS]

01:24:16 ◼   ► time I don't think it all on stage this year but you also have you know the [TS]

01:24:20 ◼   ► woman in charge of of iphone marketing is phenomenal and then there will be [TS]

01:24:23 ◼   ► opportunities when they get stage time and I'll just make I think the company [TS]

01:24:27 ◼   ► better for everybody know what else about at WWDC anything else Swift too . [TS]

01:24:36 ◼   ► oh and I think that's where they announced that was going to open source [TS]

01:24:38 ◼   ► on that is true it is one answer would go open source by the end of the year [TS]

01:24:43 ◼   ► and they they did hit that I don't have much to say about that mean I think I [TS]

01:24:49 ◼   ► kind of covered that last week with yeah a little bit yeah [TS]

01:24:53 ◼   ► battery talk about stacking the guests deck I don't think we did that we need [TS]

01:24:58 ◼   ► to cover $OPERAND square Swift on this episode it's just suffice it to say it [TS]

01:25:02 ◼   ► was pretty big deal and it seems different going very very well yeah [TS]

01:25:06 ◼   ► content blockers ended up being another thing that enormous amounts of angst and [TS]

01:25:11 ◼   ► anxiety and stress was built over and again at the end of the year we're [TS]

01:25:14 ◼   ► hardly mentioning them [TS]

01:25:16 ◼   ► yeah and doesn't seem you know yeah it doesn't seem to have really changed [TS]

01:25:21 ◼   ► anything significant I think it's great I I certainly I I enjoy running them and [TS]

01:25:28 ◼   ► I do think that they make for a noticeable improvement but i don't think [TS]

01:25:31 ◼   ► that they've bankrupted any more or are even on pace to bankrupt any media [TS]

01:25:36 ◼   ► properties and kind of sad about sex i thought that was one of because the [TS]

01:25:40 ◼   ► industry is just it's horrible in transition and that was one of the few [TS]

01:25:42 ◼   ► things that could scare it out of its complacency and I don't think it's not [TS]

01:25:45 ◼   ► good enough job scaring them to their autumn dollars yet [TS]

01:25:48 ◼   ► yeah I feel like there was more talk about that when they were when it was [TS]

01:25:53 ◼   ► first come out and and you're actually break before they came out really when [TS]

01:25:58 ◼   ► people thought you know good god you know a week from now seventy percent of [TS]

01:26:02 ◼   ► our mobile is going to disappear yes but in hindsight you know you know [TS]

01:26:09 ◼   ► didn't get there to wear that the appstore charts were dominated by yeah [TS]

01:26:14 ◼   ► content blockers and then not so much [TS]

01:26:19 ◼   ► yeah I'm hopefully actually little spike again [TS]

01:26:28 ◼   ► so what about the summer anything over the summer I don't think so [TS]

01:26:32 ◼   ► there was some interesting stuff like that out of nowhere and ipod touch 6 [TS]

01:26:34 ◼   ► likely campus modern ipod touch [TS]

01:26:38 ◼   ► oh that is true that was like July right yeah the middle of July didn't really do [TS]

01:26:45 ◼   ► mean it was exact same design it did have a modern and a7 processor so it is [TS]

01:26:50 ◼   ► 64-bit and that was about all that came with it there's a new ipod colors as [TS]

01:26:54 ◼   ► well but the ipod line didn't change at all no do you think that the you think [TS]

01:27:02 ◼   ► that this might be it for the ipod touch i think it's going i think the pressure [TS]

01:27:07 ◼   ► from the iphones being more and more available and affordable and the ipod [TS]

01:27:10 ◼   ► mini ipad mini being as popular as it is kind of squeezes out the ipod touch in [TS]

01:27:14 ◼   ► many ways it's still the cheapest absolute cheapest way to get to the app [TS]

01:27:18 ◼   ► store but i think the app store now is a proven value and people are willing to [TS]

01:27:21 ◼   ► pay a little more to get into in order to get more functionality from it i was [TS]

01:27:26 ◼   ► surprised by I think I've seen this from a few other places too but like like [TS]

01:27:34 ◼   ► when I think it was united or one of these airlines was like we're gonna buy [TS]

01:27:37 ◼   ► 10,000 iphones and give them to all of our gate agents and flight attendants [TS]

01:27:42 ◼   ► and etc that they weren't ipod touches that it seems to me like it would make [TS]

01:27:48 ◼   ► more sense for that to be an ipod touch lower price you know let's presume that [TS]

01:27:52 ◼   ► there's some kind of workable you know Wi-Fi in the airport that they can use [TS]

01:27:57 ◼   ► that they wouldn't need to be a full why would you spend the extra money hundreds [TS]

01:28:02 ◼   ► of extra dollars per unit for the phone when it doesn't really make sense for [TS]

01:28:06 ◼   ► them to be fun if they're just using him for that but that's what they're using [TS]

01:28:09 ◼   ► the phone and it's probably a greater dynamic where you have sort of existing [TS]

01:28:13 ◼   ► carrier relationships with enterprise you know companies and their buying them [TS]

01:28:17 ◼   ► in the thousands and you know people are still wondering why they're 16 gigabyte [TS]

01:28:21 ◼   ► iphone so that's one of the big reasons isn't [TS]

01:28:23 ◼   ► additional buyers say that it's almost like those they just moved from [TS]

01:28:26 ◼   ► blackberry to iphone reward to something else [TS]

01:28:29 ◼   ► mm but it wasn't a don't know to me it was sort of like web portals all they do [TS]

01:28:37 ◼   ► is access web portals or business to be a b2b app so that they need almost [TS]

01:28:40 ◼   ► nothing but a web connection now we're just it's just her name just popped into [TS]

01:28:46 ◼   ► my head [TS]

01:28:46 ◼   ► jennifer bailey yes it was killing me [TS]

01:28:50 ◼   ► jennifer bailey is the Apple executive who runs Apple pay under any Q yeah [TS]

01:28:55 ◼   ► everything else in this town called much other stuff i think yeah she was the one [TS]

01:29:00 ◼   ► about age at least now i think that there was a minor stuff like Apple [TS]

01:29:04 ◼   ► killed 121 but very little else happen until the monstrous event in September [TS]

01:29:09 ◼   ► right so before we get to that let's let's thank our next sponsor and it's [TS]

01:29:13 ◼   ► our good friends at hello [TS]

01:29:15 ◼   ► hu LLO hello makes pillows literally I mean that this is the product that that [TS]

01:29:23 ◼   ► i'm here to tell you about it as a pillow [TS]

01:29:25 ◼   ► have you ever tried a buckwheat hol hol pillow [TS]

01:29:29 ◼   ► this is a style of pillow that has been popular for centuries throughout Asia [TS]

01:29:34 ◼   ► it's the best way to describe it is that it's sort of like a bean bag pillow you [TS]

01:29:40 ◼   ► can feel them they're almost like they feel like maybe like small coffee beans [TS]

01:29:43 ◼   ► inside the pillow definitely if you pick one up and shake it you can hear it it [TS]

01:29:48 ◼   ► feels like something full of beans but they're not really being there there [TS]

01:29:52 ◼   ► buckwheat holes [TS]

01:29:54 ◼   ► why would you want to do this it sounds crazy especially if all you've ever done [TS]

01:29:57 ◼   ► is sleep on a traditional feather style or you know artificial or real feather [TS]

01:30:02 ◼   ► whatever but there's that similar sort of puffy type pillow a buckwheat whole [TS]

01:30:07 ◼   ► pillow conforms to your body and provides cool comfortable support air [TS]

01:30:12 ◼   ► breathes through it in a way that it can't it flows freely through this in a [TS]

01:30:17 ◼   ► way that keeps you cool all night long you don't get sweaty your head doesn't [TS]

01:30:19 ◼   ► get hot on the pillow it's super easy to adjust you buy one of these things and [TS]

01:30:25 ◼   ► you if if you think it's too thick out-of-the-box all you do is just unzip [TS]

01:30:29 ◼   ► it and remove some of the holes at any time [TS]

01:30:32 ◼   ► it's it's really really really subtly cleans just [TS]

01:30:36 ◼   ► just a bunch of these beans that you take out so you can adjust it at any [TS]

01:30:41 ◼   ► time [TS]

01:30:42 ◼   ► very very easy it's made in the USA with quality construction and materials I've [TS]

01:30:47 ◼   ► had 1i think for over a year now [TS]

01:30:48 ◼   ► my wife and I both have them and it definitely is different [TS]

01:30:52 ◼   ► definitely is not like it's a different style of pillow but once we got used to [TS]

01:30:57 ◼   ► it didn't take long [TS]

01:30:59 ◼   ► it really does i like it a lot i really do it's pretty strong and durable twill [TS]

01:31:06 ◼   ► cotton case as a high-quality dunlap hidden zipper and the buckwheat whole [TS]

01:31:13 ◼   ► Phil is grown and milled in North Dakota right here in United States it's an [TS]

01:31:18 ◼   ► environmentally-friendly an organic product no chemical based phones and or [TS]

01:31:23 ◼   ► feathers or anything like that in there just one hundred percent unbleached [TS]

01:31:27 ◼   ► certified cotton on the outside and these buckwheat holes on the inside so [TS]

01:31:33 ◼   ► they have different sizes starting small as 50 bucks standard-sized $79 king-size [TS]

01:31:41 ◼   ► a hundred twenty-nine dollars you can save money tho by buying more than one [TS]

01:31:48 ◼   ► and they have a special URL just for listeners of the show its hollow pillow [TS]

01:31:54 ◼   ► hu LLO eill owt calm / talk show and last but not least one percent of all of [TS]

01:32:04 ◼   ► their company profits are contributed to the Nature Conservancy so if you're in [TS]

01:32:09 ◼   ► the market for a new pillow give them a shot give a low pillow shot really [TS]

01:32:13 ◼   ► really interesting very different and hello pillow . com / talk show know that [TS]

01:32:20 ◼   ► that's that's the URL [TS]

01:32:22 ◼   ► alright September yeah [TS]

01:32:25 ◼   ► boy I had this actually maybe we should have started with this because it's it [TS]

01:32:30 ◼   ► was a bigger well the only did one fall event this year they put everything into [TS]

01:32:34 ◼   ► it [TS]

01:32:34 ◼   ► yeah i-i-i in hindsight you know I feel like that's probably smart and I feel [TS]

01:32:42 ◼   ► like the other thing too is to go circle back to what I said about WBC I feel [TS]

01:32:47 ◼   ► like they clarified the messaging and the coherency of the event significantly [TS]

01:32:55 ◼   ► I i can't help but suspect that internally they they recognize that the [TS]

01:33:00 ◼   ► WWDC keynote was not up to their own standards and the September event might [TS]

01:33:07 ◼   ► have been even extra sharp because of it [TS]

01:33:10 ◼   ► yeah it was for everything that they covered and they it was so big they [TS]

01:33:13 ◼   ► didn't have time to cover OS 10 or the mac be managed to get it done in i think [TS]

01:33:17 ◼   ► for well-put-together segments and I mean and you know it's if we're going to [TS]

01:33:22 ◼   ► look back at the year I mean you know it's easily the biggest mistake i [TS]

01:33:28 ◼   ► published on daring fireball was the night before the event predicting that [TS]

01:33:31 ◼   ► there's no way they're going to have only one event for the for the fall [TS]

01:33:35 ◼   ► well they had it again before he'd been iphone and ipod or something else in [TS]

01:33:40 ◼   ► September and then mac and ipad in October ya thang two years or three [TS]

01:33:45 ◼   ► years before that but this year they had no no new mac that the 4k imac but they [TS]

01:33:51 ◼   ► sort of showed that already with the Firecat 5k I'm a clear before I well I [TS]

01:33:56 ◼   ► think if they want to do that could have I think the easiest way that they could [TS]

01:33:58 ◼   ► have done it would be to hold the ipad pro for october and it have a separate [TS]

01:34:03 ◼   ► event just for the ipad pro and then fill out the event demo el Capitano on [TS]

01:34:08 ◼   ► and boom there you go there's a little smaller event october and it wasn't [TS]

01:34:12 ◼   ► ready to ship anyway so it wouldn't have even delayed the shipping of the ipad [TS]

01:34:15 ◼   ► pro okay we wanted to get El Cap out earlier this year I think it was shipped [TS]

01:34:19 ◼   ► on September 30th which would have pulled it out of that event [TS]

01:34:22 ◼   ► yeah but it wouldn't it would have been fine if they would in held el capitan it [TS]

01:34:26 ◼   ► wouldn't have you know if they wanted to I think it's just that they didn't want [TS]

01:34:29 ◼   ► to but there you know it wasn't just my argument that i don't think they're [TS]

01:34:32 ◼   ► going to have just one event wasn't just that they have [TS]

01:34:34 ◼   ► have had two events for years it was that if they only have one event there's [TS]

01:34:38 ◼   ► no way they're going to cover all this stuff again and some of these things are [TS]

01:34:41 ◼   ► gonna have to be cut and so I was right about that that that some of these [TS]

01:34:45 ◼   ► things have to be cut and they would go through the fall without even even read [TS]

01:34:49 ◼   ► em allowing the tentpole features of el capitan onstage I was just wrong that [TS]

01:34:54 ◼   ► they would might be willing to do that but I had a real estate in the sidebar [TS]

01:34:59 ◼   ► of the email and the slide mistake right that this is how little time l cap got [TS]

01:35:06 ◼   ► on that event that when they announced the shipping date it was a screenshot of [TS]

01:35:10 ◼   ► I think it was the for the ipad pro right yeah it was the mail app and if i [TS]

01:35:15 ◼   ► see myself from feeling like Phil yeah like philly I was like an email from [TS]

01:35:19 ◼   ► phil schiller dat to federal years somebody saying like yeah I'll cap ship [TS]

01:35:25 ◼   ► date will be September 30th top secret don't tell anyone and it was just in the [TS]

01:35:30 ◼   ► screenshot the mail climate and then very quickly got to get that up on [TS]

01:35:36 ◼   ► apple.com otherwise would have been pandemonium with everyone calling to see [TS]

01:35:39 ◼   ► if that was serious or not [TS]

01:35:40 ◼   ► all right was it a joker was it not we SAT together for that one right [TS]

01:35:45 ◼   ► we have me and you and Clayton Morris right yes I sundari I remember when that [TS]

01:35:51 ◼   ► came up and we like like we're whispering with each other like was that [TS]

01:35:55 ◼   ► real dicey that do you think that's different that's what they mean [TS]

01:35:57 ◼   ► yeah it was I mean it started off with jeff williams in the watch and it it's [TS]

01:36:02 ◼   ► interesting because they showed off new watch bands that you know Johnny I've [TS]

01:36:05 ◼   ► had shown off i think enough at a Paris Show Fashion Show earlier in the year [TS]

01:36:09 ◼   ► and then they announced Apple watch her mez as I guess the the first real [TS]

01:36:14 ◼   ► example of Apple partnering with a fashion shop now you know outside of [TS]

01:36:18 ◼   ► their own which is super interesting to me [TS]

01:36:20 ◼   ► yeah i think so too it makes me wonder wonder about you know future things like [TS]

01:36:27 ◼   ► the car and stuff like that and you will there be and you know again wouldn't it [TS]

01:36:32 ◼   ► would be interesting [TS]

01:36:33 ◼   ► even if it wasn't like to partner with an existing car company but again like [TS]

01:36:37 ◼   ► maybe to partner with Hermes and I have like a car come out with her mez design [TS]

01:36:42 ◼   ► interior or something like that [TS]

01:36:45 ◼   ► yeah i mean again they're going to want to have products that are introductory [TS]

01:36:48 ◼   ► they get people in the door they're going to have the the product that most [TS]

01:36:50 ◼   ► people end up buying which is usually the middle-of-the-road product they're [TS]

01:36:53 ◼   ► going to want to have premium products people who want the absolute best and [TS]

01:36:56 ◼   ► when you get to things like cars and watches with the absolute best [TS]

01:36:59 ◼   ► it isn't just about speeds and feeds when that the internet I wondered [TS]

01:37:03 ◼   ► adjusted this is never really occurred to me before but in the way that they [TS]

01:37:07 ◼   ► for things like the car they have to be thinking in the scope of a decade right [TS]

01:37:13 ◼   ► that this thing got started at least three four five years ago maybe even [TS]

01:37:17 ◼   ► more and is probably at least three four five years away from coming to market [TS]

01:37:24 ◼   ► that this is something that they've had to think in a decade-long window for and [TS]

01:37:33 ◼   ► in terms of what you and I talked about you know earlier in the show about what [TS]

01:37:37 ◼   ► was the point of the gold apple watch edition models and going through all [TS]

01:37:43 ◼   ► this and selling these things that these high prices for something that was going [TS]

01:37:47 ◼   ► to sell in such low quantities [TS]

01:37:49 ◼   ► I wonder if part of it isn't getting you know rehearsing sort of going through [TS]

01:37:56 ◼   ► the bifurcated levels of product based on significantly different orders of [TS]

01:38:03 ◼   ► magnitude different prices and partnering with companies and and [TS]

01:38:09 ◼   ► creating truly luxurious materials using truly luxurious materials to separate [TS]

01:38:17 ◼   ► these segments not so much for the watch itself but for the eventual car because [TS]

01:38:23 ◼   ► in car that's it's going to be significantly more money and way more [TS]

01:38:27 ◼   ► important that there are maybe maybe who knows maybe the car will come out and [TS]

01:38:32 ◼   ► there's one model and it's you know $25,000 and that's it but somehow I [TS]

01:38:36 ◼   ► don't think so [TS]

01:38:37 ◼   ► no absolutely and that's why I think segmentation again was so important for [TS]

01:38:40 ◼   ► Apple this year because as you get into as you become a certain size your your [TS]

01:38:45 ◼   ► growth becomes limited you have to start segmenting and as you get into other [TS]

01:38:49 ◼   ► product lines you can't just assume that they work the same way that your [TS]

01:38:52 ◼   ► existing product lines do apples been very candid about avoiding the pitfalls [TS]

01:38:55 ◼   ► that I've had a lot of other technology companies and [TS]

01:38:58 ◼   ► part of the reason is that they sort of think through these things they pick [TS]

01:39:01 ◼   ► something they focus on it and the experiment in in a myriad of different [TS]

01:39:05 ◼   ► ways including a lot of prototyping but also a lot of things like maybe like [TS]

01:39:09 ◼   ► doing Apple watch her master edition or things like that so that when they get [TS]

01:39:12 ◼   ► into things like watches and things like cars they're not presenting on the way [TS]

01:39:16 ◼   ► they present you an ipod shuffle they're presenting within the context of that [TS]

01:39:19 ◼   ► product [TS]

01:39:20 ◼   ► yeah i did think I do think it was interesting to that by September you [TS]

01:39:27 ◼   ► just mentioned you mentioned is a minute or two ago that just it was a year after [TS]

01:39:34 ◼   ► Apple watch wasn't initially unveiled but it was really just made in july [TS]

01:39:42 ◼   ► august five months after actually hit market where they had all new bands and [TS]

01:39:47 ◼   ► straps and and didn't just add new bands and straps but actually replace some of [TS]

01:39:51 ◼   ► the earlier colors that some of the pastels colored sport bands with to my [TS]

01:39:58 ◼   ► eyes up a much more attractive overall lineup of colors and watch us to Egypt [TS]

01:40:04 ◼   ► five months after watch os1 which is very fast Union apples usual product [TS]

01:40:09 ◼   ► rollouts yeah I i I'm I'm more intrigued by the hardware differences in the bands [TS]

01:40:18 ◼   ► then then the OS because I kind of feel like watching us to calling it a [TS]

01:40:23 ◼   ► two-point Oh was it is a little marketing II you know it's really sort [TS]

01:40:29 ◼   ► of it was to me closer to here's the watch is we really wanted to ship [TS]

01:40:33 ◼   ► originally absolutely it was around it filled in all the little gaps that we're [TS]

01:40:36 ◼   ► obviously missing from the first one right and there's a big difference [TS]

01:40:39 ◼   ► obviously with the native apps you know third-party native apps being able to [TS]

01:40:42 ◼   ► run right on a watch as opposed to just being projected on the watch from your [TS]

01:40:46 ◼   ► phone like like the original watchkit apps but other than that it's really [TS]

01:40:52 ◼   ► hard to . anything and watch us to point out that was really a two-point future [TS]

01:40:57 ◼   ► yeah it's interesting that it was decoupling they've sort of the couple [TS]

01:41:01 ◼   ► that they didn't you didn't have to wait for a new watch to get watch osu . they [TS]

01:41:04 ◼   ► were going to use that sort of marketing lingo with mid mid cycle almost yeah it [TS]

01:41:10 ◼   ► just shows that the walk is a very rare [TS]

01:41:12 ◼   ► feeding the watch is a very different sort of product and they have the phones [TS]

01:41:14 ◼   ► previously yeah I almost feel like again part of it is that they've gone through [TS]

01:41:19 ◼   ► the iphone to iphone 3g transition within the first year as opposed to [TS]

01:41:25 ◼   ► waiting an entire year for it [TS]

01:41:26 ◼   ► yeah um what was the other 200 and and the fact that so many I mean it's not [TS]

01:41:33 ◼   ► even you don't even have to conjecture it's not like speculation or rumor that [TS]

01:41:38 ◼   ► some of the features a lot of the features and i watch os/2 were [TS]

01:41:41 ◼   ► originally meant for watching us one because they showed them a year ago you [TS]

01:41:47 ◼   ► know it the original watch event things like like the additional watch faces [TS]

01:41:52 ◼   ► like the hay pick-your-own choose your own photo from your photo library and [TS]

01:41:57 ◼   ► have that as your watch face they showed that in 2014 and it wasn't there when it [TS]

01:42:01 ◼   ► shipped and in 2015 and some of the faces had the time-travel already in [TS]

01:42:06 ◼   ► them you think all the stuff that we saw it was just logical completions of the [TS]

01:42:10 ◼   ► things that have been set up the first version right [TS]

01:42:12 ◼   ► it almost you know that the fact that time travel wasn't there originally [TS]

01:42:15 ◼   ► almost it defeated the existence of the the crown [TS]

01:42:21 ◼   ► yes that the crown was meant to be there for that sort of you know here we want [TS]

01:42:25 ◼   ► to see where you're going to be later in the afternoon just look at your watch [TS]

01:42:28 ◼   ► and spin-spin the crown and the earlier . me just you they were not capable of [TS]

01:42:33 ◼   ► getting it ready in that . should have waited until September to release that [TS]

01:42:36 ◼   ► no it was nice to get out early and they can add those things that are going [TS]

01:42:40 ◼   ► yeah and the other thing that I i want to talk about on that is the the rumors [TS]

01:42:47 ◼   ► and I don't doubt them but that optimistically they had hoped to ship [TS]

01:42:50 ◼   ► the watch a year ago you know by the end of $MONTH 2014 and you know maybe you [TS]

01:42:58 ◼   ► just need to have a goal like that to get it so that it does ship in early [TS]

01:43:01 ◼   ► $MONTH 2015 but I feel like for these new products where they have these you [TS]

01:43:07 ◼   ► know we just compare the pencil which is a less of it at least at this point you [TS]

01:43:13 ◼   ► know clearly not as big a deal as the watch but the fact that here we are [TS]

01:43:16 ◼   ► going into the holidays and somebody who at December 14th was like who I know I I [TS]

01:43:21 ◼   ► want to get one more present for my significant other [TS]

01:43:23 ◼   ► get an apple pencil I couldn't do it in time but with the watch you could [TS]

01:43:28 ◼   ► because the watch got those kinks out of the operational in the manufacturing [TS]

01:43:34 ◼   ► system in the first half of the year rather than unveiling in the in the [TS]

01:43:40 ◼   ► fourth quarter [TS]

01:43:41 ◼   ► absolutely so it's worse for Apple because they lose the sales on those [TS]

01:43:44 ◼   ► keyboards and on those pencils that just aren't in aren't on the shelves [TS]

01:43:48 ◼   ► yeah you can't I that's I I'd I just feel like that's so much easier to sell [TS]

01:43:55 ◼   ► well what the hell I'll just get the pencil and the the expensive smart [TS]

01:43:59 ◼   ► keyboard while I'm buying this 11 hundred dollar ipad then later on [TS]

01:44:03 ◼   ► there's no doubt in my mind that they if they had full availability on those they [TS]

01:44:07 ◼   ► would have sold more of them than they will because some number of people who [TS]

01:44:12 ◼   ► did buy the ipad pro and when they bought it wanted to buy the pencil maybe [TS]

01:44:16 ◼   ► we'll never get back around to buying even when we've all heard stories about [TS]

01:44:20 ◼   ► the original I like the you know the Golden Path on the original iphone the [TS]

01:44:24 ◼   ► Steve Jobs demonstrated in 2007 how you had to stick to it with the entire thing [TS]

01:44:27 ◼   ► was just collapsed on stage I getting those first products that is extremely [TS]

01:44:31 ◼   ► hard and you who knows what the internal dates are for these things but they get [TS]

01:44:34 ◼   ► the medicine as they can [TS]

01:44:37 ◼   ► it was like you had to live something to the effect of like he had the demo [TS]

01:44:41 ◼   ► safari and load the New York Times webpage first and then go to mail and if [TS]

01:44:45 ◼   ► he had gone to mail first and then tried to load safari like it would have been [TS]

01:44:48 ◼   ► enough ram and it wouldn't ya for web page wouldn't load it or something like [TS]

01:44:52 ◼   ► you know to that effect you had to do everyone else thinks enter an order and [TS]

01:44:57 ◼   ► a lot of stuff comes in hot now and whether that's because they're doing too [TS]

01:45:00 ◼   ► much more because they're on certain schedules it's hard to say but they do [TS]

01:45:04 ◼   ► run absolutely as fast as they can get the stuff that what else was in [TS]

01:45:11 ◼   ► September so there is apple TV 2 apple TV yeah ipad pro the pencil happen if he [TS]

01:45:15 ◼   ► was really strange for me because the apple TV they they haven't shipped one [TS]

01:45:19 ◼   ► previously since 2000-2012 March 2012 and they'd worked on a bunch of [TS]

01:45:24 ◼   ► different it worked on set-top boxes on like recording boss I think just the [TS]

01:45:27 ◼   ► whole different the strategy for that Apple TV just kept changing and maybe [TS]

01:45:31 ◼   ► just didn't ship anything and finally they sort of settled on this box which [TS]

01:45:34 ◼   ► is all i ever wanted from them which is a better apple TV [TS]

01:45:37 ◼   ► that ran apps but because it took him so long to settle on it that product [TS]

01:45:40 ◼   ► hostile game and hot and didn't have things like you know series for Apple [TS]

01:45:43 ◼   ► music didn't have finished version of the apps on it didn't even get the [TS]

01:45:46 ◼   ► podcast app out so that to me was like almost like a very strange maybe the [TS]

01:45:52 ◼   ► strain just released for apple in a long time [TS]

01:45:54 ◼   ► yeah especially given all of the tomb I'd you know me at least it's a really [TS]

01:46:00 ◼   ► strong rumors that it was heading into the WTC that it was going to be [TS]

01:46:04 ◼   ► announced then and of course you know we just said how long WWDC was yeah you [TS]

01:46:09 ◼   ► know there wasn't room for it but if there was any sort of thought in [TS]

01:46:12 ◼   ► anybody's head that well maybe Apple TV just got cut from WWDC just because of [TS]

01:46:17 ◼   ► time I i think the fact that it was hard for them to get it out by the end of [TS]

01:46:22 ◼   ► $MONTH 2015 as it was shows that no it just wasn't ready at the time and again [TS]

01:46:26 ◼   ► spectacular team super smart people working on it but i don't think a clear [TS]

01:46:30 ◼   ► product direction was that for it early enough in the development cycle [TS]

01:46:34 ◼   ► yeah i'm liking mine a lot i really like it [TS]

01:46:40 ◼   ► I i like my old apple TV and most of the time on that i'm watching TV is spent [TS]

01:46:44 ◼   ► using apple TV you know like advice but I find that you know as it settles in [TS]

01:46:51 ◼   ► and now it it doesn't feel like the new apple TV 2 me anymore it feels just like [TS]

01:46:56 ◼   ► this is apple TV i really like it a lot [TS]

01:46:59 ◼   ► I feel like there's still some fine-tuning to be done on the touchpad [TS]

01:47:03 ◼   ► sensitivity but it's you know I like it a lot i really really do and I got the [TS]

01:47:13 ◼   ► cable cord several years ago and it's the only thing that's connected to my TV [TS]

01:47:16 ◼   ► now and i watched it almost all day every day and my favorite thing about it [TS]

01:47:20 ◼   ► is that a lot of it can be updated server-side select the TV app shifted it [TS]

01:47:24 ◼   ► really wasn't finished didn't do everything that the original TV update [TS]

01:47:27 ◼   ► but over time you can see it like they used to not use to sort the order of the [TS]

01:47:32 ◼   ► shows based on what you purchased even if it was an old show that would never [TS]

01:47:35 ◼   ► be updated it would sit on top and you episodes are coming into other shows you [TS]

01:47:39 ◼   ► wouldn't be able to find them and now they fixed all that so kind of sorts [TS]

01:47:42 ◼   ► based on recent episodes and they've added the series for Apple music and [TS]

01:47:46 ◼   ► they're they're fixing a lot of it as it goes and it probably had its the best [TS]

01:47:50 ◼   ► example [TS]

01:47:51 ◼   ► no it's also an iOS but it's the best example of my favorite feature this year [TS]

01:47:54 ◼   ► which is last year or the year before it was extensibility and this year is the [TS]

01:47:58 ◼   ► on-demand resources where they got this whole philosophy now of all the stuff [TS]

01:48:02 ◼   ► you use all the time [TS]

01:48:03 ◼   ► frequently and all the new stuff is going to be right there available on the [TS]

01:48:07 ◼   ► flash chip superfast and the stuff you don't use we're going to keep up on the [TS]

01:48:11 ◼   ► cloud and bring it down to you when you need it so effectively you have this [TS]

01:48:14 ◼   ► your server side cloud worth of all this content but it doesn't slow down your [TS]

01:48:19 ◼   ► machine when you're using it not like my ps3 which I think 24 hours of updates [TS]

01:48:23 ◼   ► every time I turned it on I i wonder how well games are doing it certain the app [TS]

01:48:31 ◼   ► store for apple TV is I would call it vibrant and every time I take a look at [TS]

01:48:36 ◼   ► it there's definitely new stuff and so there's they absolutely have activity on [TS]

01:48:42 ◼   ► it but our people actually using them i would say i have to say just to compare [TS]

01:48:50 ◼   ► and contrast i would say with the watch [TS]

01:48:52 ◼   ► they absolutely got developers to develop for it but i don't think many [TS]

01:48:57 ◼   ► people are using third-party apps on our watch with much frequency not agree [TS]

01:49:02 ◼   ► it just isn't a great platform for that yet it's too slow and it's too limited [TS]

01:49:06 ◼   ► arguably maybe it won't be the same kind of a platform that the phone is right [TS]

01:49:11 ◼   ► when they figure it out that might they may well be and it doesn't necessarily [TS]

01:49:14 ◼   ► mean that the watch itself as a long-term device isn't useful or [TS]

01:49:19 ◼   ► successful it just may mean that apps aren't a big part of that with apple TV [TS]

01:49:24 ◼   ► i think the potential is clearly there you know for gaming and and whatever [TS]

01:49:28 ◼   ► else but it's hard to tell i don't know i don't know how to gauge that from from [TS]

01:49:33 ◼   ► our perspective there's some hard stuff they're like they don't include a [TS]

01:49:36 ◼   ► bundled gamepad in it you have to get a third-party gamepad and because of that [TS]

01:49:40 ◼   ► they changed their minds on whether you had to support with you could just offer [TS]

01:49:43 ◼   ► exclusive gamepad games originally you could but then they said no you also [TS]

01:49:47 ◼   ► have to support the Syrian remote which like some gaming compromises and it's [TS]

01:49:50 ◼   ► fantastic I think odr is a lot of things don't support it yet like i don't know [TS]

01:49:54 ◼   ► if unity or unreal supportive which means people can't just take their [TS]

01:49:57 ◼   ► existing games and dump them on apple TV there's a lot of work involved in [TS]

01:50:00 ◼   ► getting them to do that sort of quick staging for the download and [TS]

01:50:04 ◼   ► downloading additional resources odr meaning the on demand demand resources [TS]

01:50:08 ◼   ► yeah I apologize out yet so it's just a way of staging absolute through the idea [TS]

01:50:11 ◼   ► of RDR is that you never want someone on their TV to hit a button and say storage [TS]

01:50:15 ◼   ► is full please delete something that's a horrible experience on a console so you [TS]

01:50:19 ◼   ► wanted to intelligently manage all that stuff but the drawback is it has to [TS]

01:50:22 ◼   ► download a really small file in the beginning to see how much space there is [TS]

01:50:25 ◼   ► and how much else that has to pull down and that means that the developer side [TS]

01:50:28 ◼   ► they have to go through and part and slice up their app essentially so it can [TS]

01:50:32 ◼   ► deliver itself in chunks and that's new it's not just taking your existing game [TS]

01:50:35 ◼   ► and dumping it on the appletv yeah Jonas just ran into that with the the ps4 we [TS]

01:50:40 ◼   ► have in a house where he got and it's funny because it was you got a couple of [TS]

01:50:46 ◼   ► games from family members [TS]

01:50:50 ◼   ► I you know I outside the family you know I game is mom got him to PlayStation [TS]

01:50:54 ◼   ► games and got them on disc and I understand like as a gift why that's [TS]

01:50:59 ◼   ► better you know that it's an actual thing you can unwrap and there's a [TS]

01:51:03 ◼   ► tangible miss to it but i was thinking in the back of my head that's sort of a [TS]

01:51:07 ◼   ► pain in the ass like I kind of you know I'm kind of although I'm kind of done [TS]

01:51:10 ◼   ► with putting discs in the machines to watch movies or play games this and he [TS]

01:51:17 ◼   ► was happy about it and I was like why why because well that you know the [TS]

01:51:21 ◼   ► PlayStation is getting full and and in fact when he went to play the one he [TS]

01:51:27 ◼   ► actually for the first time ran into even though the game was given to him on [TS]

01:51:31 ◼   ► disk it actually generated you've gotta make room on your Playstation because it [TS]

01:51:36 ◼   ► didn't even have enough space to download the patches for the game on [TS]

01:51:40 ◼   ► disk and it wasn't a huge issue i mean we just you know figured out the it just [TS]

01:51:46 ◼   ► a handful of games that he hasn't played recently he could get rid of you know [TS]

01:51:50 ◼   ► once it had downloaded and make plenty of room on the guys like a 400 gigabytes [TS]

01:51:56 ◼   ► drive didn't take much but like you said it's it's not a good experience [TS]

01:52:01 ◼   ► yeah and I kind of feel like long-term again you know think about this as we go [TS]

01:52:07 ◼   ► down the road and like you said like no well maybe some of the you know like [TS]

01:52:10 ◼   ► unity and some of these big gaming things don't support odr yet [TS]

01:52:14 ◼   ► it's not that it's not as important that they support it now is that they [TS]

01:52:20 ◼   ► supported eventually and within two or three years if everybody does Apple dead [TS]

01:52:25 ◼   ► and you know give Apple TV another two or three years of you know Johnny [TS]

01:52:30 ◼   ► syringes teams magic and i'm not even making you know I don't want to go down [TS]

01:52:34 ◼   ► the whole path of what's the point where apple TV is technically competitive with [TS]

01:52:40 ◼   ► the dedicated gaming consoles or a mac mini for that right but i think you know [TS]

01:52:46 ◼   ► it's it's now wearing the gap and I think it's the sort of thing where maybe [TS]

01:52:49 ◼   ► it will never pass it but the gap will continue to get now or an hour and [TS]

01:52:53 ◼   ► therefore eventually will be good enough [TS]

01:52:56 ◼   ► whether it's you know how good it is as gaming platform now matters but how good [TS]

01:53:02 ◼   ► it's going to be over all over the next three four five years is more important [TS]

01:53:06 ◼   ► and getting odr support eventually within the next year or two could make a [TS]

01:53:11 ◼   ► big difference you know three or four years from hell [TS]

01:53:13 ◼   ► it's clearly part of apples long-term strategy because Apple music it's called [TS]

01:53:17 ◼   ► near line and database parlance it's basically you prioritize frequently [TS]

01:53:22 ◼   ► accessed in new data over in frequently accessed an older data and they do it [TS]

01:53:26 ◼   ► for Apple music they do it for iCloud photo library everything that they're [TS]

01:53:29 ◼   ► they're building towards an entire environment that sort of abstracts away [TS]

01:53:33 ◼   ► storage so you never have to get that little pop-up saying you're a room it'll [TS]

01:53:36 ◼   ► just intelligently almost like a fusion drive it'll just intelligently manage [TS]

01:53:40 ◼   ► your storage back and forth but the compromises in general are super [TS]

01:53:43 ◼   ► interesting like they went with 10 100 based tea instead of gigabit on the [TS]

01:53:46 ◼   ► appletv and it sort of why would they do that but then it turns out the gigabit [TS]

01:53:50 ◼   ► because of the speed it'll spike a CPU and the result and dropped frames on [TS]

01:53:55 ◼   ► something that's trying to do 60 frames-per-second 1080p video or gaming [TS]

01:53:58 ◼   ► so they went with a more conservative chipset because the video they're [TS]

01:54:01 ◼   ► streaming is not that big so they don't need that bandwidth and this gives them [TS]

01:54:04 ◼   ► a much better control over how much load hits the processor and they didn't go [TS]

01:54:09 ◼   ► with four cakes 4km it's not a lot of penetration yet and HDR might be coming [TS]

01:54:13 ◼   ► to four cases so making this box and hit obsessed a lot of people but at the same [TS]

01:54:17 ◼   ► time they made a lot of sort of smart decisions they way they make with the [TS]

01:54:20 ◼   ► camera and with other aspects of their products I yeah and I also think that [TS]

01:54:25 ◼   ► they're designing for [TS]

01:54:27 ◼   ► the mainstream and a you know let's keep this as simple as possible and the truth [TS]

01:54:34 ◼   ► is very few people I if I had to guess very few people are hooking their apple [TS]

01:54:39 ◼   ► TV up to ethernet . it's Wi-Fi all the way [TS]

01:54:43 ◼   ► yeah and attitude on 11ac is better for that because why I still plug my name [TS]

01:54:48 ◼   ► because I I just don't trust Wi-Fi connections for anything that I get [TS]

01:54:51 ◼   ► super annoyed when it stops and buffers or drops a signal or have to reboot the [TS]

01:54:54 ◼   ► router but for those people attitude 11ac is way more important to have a [TS]

01:54:58 ◼   ► stable Wi-Fi connection to have a faster ethernet connection because you notice [TS]

01:55:01 ◼   ► the problems with Wi-Fi much more than you would with ethernet yeah but you're [TS]

01:55:04 ◼   ► not the typical you know the typical person i mean i don't know i would be an [TS]

01:55:08 ◼   ► interesting what do you think the percentage of people lots of of all the [TS]

01:55:11 ◼   ► people who've already bought the new Apple TV what percentage do you think [TS]

01:55:16 ◼   ► are on Wi-Fi and ethernet i would bet at least ninety-five percent or Wi-Fi you [TS]

01:55:24 ◼   ► know an apple [TS]

01:55:25 ◼   ► I think you and I were both talking about this at the event apple has great [TS]

01:55:28 ◼   ► numbers and all the stuff even if we don't always have them like there's no [TS]

01:55:31 ◼   ► bluetooth keyboard support but it turns out like two percent of people use [TS]

01:55:34 ◼   ► bluetooth keyboard and they're all developers right so it is all we're [TS]

01:55:38 ◼   ► priority list right so we complained ical about it because we had that we [TS]

01:55:41 ◼   ► knew that when you hook up a new Apple TV you can just take it and you know [TS]

01:55:45 ◼   ► find a bluetooth keyboard nearby and then you can enter all your passwords [TS]