00:00:00 ◼ ► get any good for the Christmas as the art of star wars the force awakens [<a href="https://overcast.fm/+BtuxnN_5s/0">TS</a>]
00:00:05 ◼ ► serenity recommend it is really good [<a href="https://overcast.fm/+BtuxnN_5s/5">TS</a>]
00:00:08 ◼ ► what was that was that thats application was all the design process yeah it shows [<a href="https://overcast.fm/+BtuxnN_5s/8">TS</a>]
00:00:12 ◼ ► the design process they went through which always find fascinating it seems [<a href="https://overcast.fm/+BtuxnN_5s/12">TS</a>]
00:00:17 ◼ ► how do they make the book how's the book already out i will be showing stuff that [<a href="https://overcast.fm/+BtuxnN_5s/17">TS</a>]
00:00:21 ◼ ► they've been working on for years and years like early concepts for the movies [<a href="https://overcast.fm/+BtuxnN_5s/21">TS</a>]
00:00:24 ◼ ► and designs they did and things that changed an awful lot and started getting [<a href="https://overcast.fm/+BtuxnN_5s/24">TS</a>]
00:00:28 ◼ ► that able to come back and forth while he was working on star track 22 kibbutz [<a href="https://overcast.fm/+BtuxnN_5s/28">TS</a>]
00:00:31 ◼ ► about tickets i would say keep it commits wrong I'm wrong I don't know [<a href="https://overcast.fm/+BtuxnN_5s/31">TS</a>]
00:00:38 ◼ ► what day I finally got a little bit edition line so I what changed [<a href="https://overcast.fm/+BtuxnN_5s/38">TS</a>]
00:00:45 ◼ ► I don't want to i I've only just started it because I've gotten so not used to [<a href="https://overcast.fm/+BtuxnN_5s/45">TS</a>]
00:00:49 ◼ ► looking at physical media anymore that it's a slow reading process for me but a [<a href="https://overcast.fm/+BtuxnN_5s/49">TS</a>]
00:00:54 ◼ ► lot of the early designs we're just very different and the just one way to look [<a href="https://overcast.fm/+BtuxnN_5s/54">TS</a>]
00:00:59 ◼ ► at some of the character ideas that they had always get the feeling that Abrams [<a href="https://overcast.fm/+BtuxnN_5s/59">TS</a>]
00:01:04 ◼ ► rights by the seat of his pants which is not my favorite characteristic of his [<a href="https://overcast.fm/+BtuxnN_5s/64">TS</a>]
00:01:07 ◼ ► yeah maybe I definitely keep saying I don't want to go all star wars on this i [<a href="https://overcast.fm/+BtuxnN_5s/67">TS</a>]
00:01:14 ◼ ► do think I mean that's to his reputation i mean i don't know him personally but I [<a href="https://overcast.fm/+BtuxnN_5s/74">TS</a>]
00:01:20 ◼ ► mean it's certainly his reputation and it's like as one my friends put it that [<a href="https://overcast.fm/+BtuxnN_5s/80">TS</a>]
00:01:24 ◼ ► is that he inevitably heads into every movie like production starts with the [<a href="https://overcast.fm/+BtuxnN_5s/84">TS</a>]
00:01:29 ◼ ► story 85% written yes it's just that's his style you know and I don't know that [<a href="https://overcast.fm/+BtuxnN_5s/89">TS</a>]
00:01:36 ◼ ► it's never going to change when you get wonderful set pieces and sometimes the [<a href="https://overcast.fm/+BtuxnN_5s/96">TS</a>]
00:01:40 ◼ ► story takes a backseat to them i did like a force to work the force awakens [<a href="https://overcast.fm/+BtuxnN_5s/100">TS</a>]
00:01:45 ◼ ► that I don't want to believe people without that I mean I think it four [<a href="https://overcast.fm/+BtuxnN_5s/105">TS</a>]
00:01:49 ◼ ► times i love the damn thing would you have gone seen it four times anyway I [<a href="https://overcast.fm/+BtuxnN_5s/109">TS</a>]
00:01:53 ◼ ► mean you really like it that much [<a href="https://overcast.fm/+BtuxnN_5s/113">TS</a>]
00:01:55 ◼ ► I've seen it twice I can't watch the prequels again i have an inability to [<a href="https://overcast.fm/+BtuxnN_5s/115">TS</a>]
00:01:58 ◼ ► why I can watch movies a lot and I can't watch the prequels or or manistee movies [<a href="https://overcast.fm/+BtuxnN_5s/118">TS</a>]
00:02:02 ◼ ► like that I just can't watch again [<a href="https://overcast.fm/+BtuxnN_5s/122">TS</a>]
00:02:03 ◼ ► so this to me it has to be a good book good star wars me to watch it repeatedly [<a href="https://overcast.fm/+BtuxnN_5s/123">TS</a>]
00:02:09 ◼ ► I don't understand how that movie I don't understand how that movie got made [<a href="https://overcast.fm/+BtuxnN_5s/129">TS</a>]
00:02:14 ◼ ► I they don't have a Kevin Fahey you just overseas DC's properties no one no one [<a href="https://overcast.fm/+BtuxnN_5s/134">TS</a>]
00:02:19 ◼ ► gives a shit right it's like you somehow run that up the chain at Warner Brothers [<a href="https://overcast.fm/+BtuxnN_5s/139">TS</a>]
00:02:24 ◼ ► which is like we're ultimately falls right act 3 is going to heat vision of [<a href="https://overcast.fm/+BtuxnN_5s/144">TS</a>]
00:02:30 ◼ ► my Kryptonian babies ok go for it [<a href="https://overcast.fm/+BtuxnN_5s/150">TS</a>]
00:02:32 ◼ ► yeah i mean it's its bottom terrible movie but it's not Superman you know yes [<a href="https://overcast.fm/+BtuxnN_5s/152">TS</a>]
00:02:39 ◼ ► and that the whole idea of shooting it with that incredibly weird color palette [<a href="https://overcast.fm/+BtuxnN_5s/159">TS</a>]
00:02:46 ◼ ► is so bizarre to me i don't understand how they have Superman vs Batman which [<a href="https://overcast.fm/+BtuxnN_5s/166">TS</a>]
00:02:52 ◼ ► might be a good movie but it's as dark and dreary as a suicide squad so I I [<a href="https://overcast.fm/+BtuxnN_5s/172">TS</a>]
00:02:55 ◼ ► don't know how you have joker in a world where Superman might as well be the [<a href="https://overcast.fm/+BtuxnN_5s/175">TS</a>]
00:02:58 ◼ ► Joker it's just it's a very odd juxtaposition [<a href="https://overcast.fm/+BtuxnN_5s/178">TS</a>]
00:03:00 ◼ ► yeah i mean i never definitely some good moments in the movie but it's better [<a href="https://overcast.fm/+BtuxnN_5s/180">TS</a>]
00:03:04 ◼ ► anyway force awakens I liked it a lot [<a href="https://overcast.fm/+BtuxnN_5s/184">TS</a>]
00:03:06 ◼ ► I you know have some complaints I don't love it but then again I don't think [<a href="https://overcast.fm/+BtuxnN_5s/186">TS</a>]
00:03:12 ◼ ► that this is this is no spoiler ya again I will have you know you leave your ears [<a href="https://overcast.fm/+BtuxnN_5s/192">TS</a>]
00:03:17 ◼ ► open if you haven't seen it yet but you should you should definitely see it [<a href="https://overcast.fm/+BtuxnN_5s/197">TS</a>]
00:03:21 ◼ ► before you listen to the next episode of of the talk show i feel like with this [<a href="https://overcast.fm/+BtuxnN_5s/201">TS</a>]
00:03:25 ◼ ► one I feel like like with for example like with Spector i'll be very very [<a href="https://overcast.fm/+BtuxnN_5s/205">TS</a>]
00:03:30 ◼ ► cognizant of spoilers because I don't know that everybody goes to see it right [<a href="https://overcast.fm/+BtuxnN_5s/210">TS</a>]
00:03:34 ◼ ► away i feel like with Star Wars your sort of under an obligation or if you [<a href="https://overcast.fm/+BtuxnN_5s/214">TS</a>]
00:03:36 ◼ ► haven't seen it by say the end of the calendar year that then it's on you if [<a href="https://overcast.fm/+BtuxnN_5s/216">TS</a>]
00:03:42 ◼ ► you're talking about spoilers i will just say I should say that this was a [<a href="https://overcast.fm/+BtuxnN_5s/222">TS</a>]
00:03:46 ◼ ► Star Wars movie to me and the other ones weren't so this to me is like the first [<a href="https://overcast.fm/+BtuxnN_5s/226">TS</a>]
00:03:48 ◼ ► real star wars movie had an almost 40 years [<a href="https://overcast.fm/+BtuxnN_5s/228">TS</a>]
00:03:51 ◼ ► yeah definitely already felt like it well i don't know i don't have i'm not a [<a href="https://overcast.fm/+BtuxnN_5s/231">TS</a>]
00:03:55 ◼ ► prequel hater but i did I only want to rewatch coming up to this was because i [<a href="https://overcast.fm/+BtuxnN_5s/235">TS</a>]
00:04:01 ◼ ► watched them all a lot with my son when he was younger from I've seen the [<a href="https://overcast.fm/+BtuxnN_5s/241">TS</a>]
00:04:05 ◼ ► prequels ton of times just because he liked all the Star Wars movies and I [<a href="https://overcast.fm/+BtuxnN_5s/245">TS</a>]
00:04:10 ◼ ► didn't hate any of them even the Phantom Menace I didn't hate I mean obviously a [<a href="https://overcast.fm/+BtuxnN_5s/250">TS</a>]
00:04:14 ◼ ► lot of complaints with it but I didn't hate it and never redeemable moments in [<a href="https://overcast.fm/+BtuxnN_5s/254">TS</a>]
00:04:22 ◼ ► all of them but the one that I definitely thought I like the best was [<a href="https://overcast.fm/+BtuxnN_5s/262">TS</a>]
00:04:26 ◼ ► prevented the set and I'm sorry watch that one before watching the specialized [<a href="https://overcast.fm/+BtuxnN_5s/266">TS</a>]
00:04:32 ◼ ► editions of the original trilogy before seeing this and even that one was even [<a href="https://overcast.fm/+BtuxnN_5s/272">TS</a>]
00:04:39 ◼ ► it it gets worse as time goes on like I had have Siri is that the prequels and [<a href="https://overcast.fm/+BtuxnN_5s/279">TS</a>]
00:04:45 ◼ ► the special edition of George Lucas's punishment to us for liking Star Wars [<a href="https://overcast.fm/+BtuxnN_5s/285">TS</a>]
00:04:49 ◼ ► I i I'm I'm so baffled that those movies came at that's one of the things in the [<a href="https://overcast.fm/+BtuxnN_5s/289">TS</a>]
00:04:57 ◼ ► eye I know I've said this before but it's like I feel like the the prequels [<a href="https://overcast.fm/+BtuxnN_5s/297">TS</a>]
00:05:04 ◼ ► as they are without changing one thing about them make sense in the universe [<a href="https://overcast.fm/+BtuxnN_5s/304">TS</a>]
00:05:11 ◼ ► where George Lucas didn't control star wars or had sold control of star wars in [<a href="https://overcast.fm/+BtuxnN_5s/311">TS</a>]
00:05:18 ◼ ► the early nineties a DC comics and yeah and something like that happened like DC [<a href="https://overcast.fm/+BtuxnN_5s/318">TS</a>]
00:05:23 ◼ ► and Warner Brothers in DC Comics certain you know some idiots at Fox did this and [<a href="https://overcast.fm/+BtuxnN_5s/323">TS</a>]
00:05:29 ◼ ► it's like all what a crying shame but you know what they've done [<a href="https://overcast.fm/+BtuxnN_5s/329">TS</a>]
00:05:33 ◼ ► it's baffling that he had complete authorial control over the whole thing [<a href="https://overcast.fm/+BtuxnN_5s/333">TS</a>]
00:05:39 ◼ ► and that the guy who came up with you know and egg deservedly so gets all the [<a href="https://overcast.fm/+BtuxnN_5s/339">TS</a>]
00:05:44 ◼ ► credit in the world for the original trilogy that he hit that it was him who [<a href="https://overcast.fm/+BtuxnN_5s/344">TS</a>]
00:05:49 ◼ ► did this and you know that there's no indication that he was ever you know [<a href="https://overcast.fm/+BtuxnN_5s/349">TS</a>]
00:05:54 ◼ ► suffered any kind of severe head injury or like to do is experimental films and [<a href="https://overcast.fm/+BtuxnN_5s/354">TS</a>]
00:06:01 ◼ ► I think he kind of thinks we didn't let him that because of Star Wars he wasn't [<a href="https://overcast.fm/+BtuxnN_5s/361">TS</a>]
00:06:03 ◼ ► allowed to make the experimental films they really wanted to make that's the [<a href="https://overcast.fm/+BtuxnN_5s/363">TS</a>]
00:06:08 ◼ ► thing i don't have people know this but it's like he react really who George [<a href="https://overcast.fm/+BtuxnN_5s/368">TS</a>]
00:06:11 ◼ ► Lucas wasn't if you look at like THX 1138 or even like the student version of [<a href="https://overcast.fm/+BtuxnN_5s/371">TS</a>]
00:06:16 ◼ ► it before it they were really really i mean they're true art films in the [<a href="https://overcast.fm/+BtuxnN_5s/376">TS</a>]
00:06:20 ◼ ► sixties and seventies sent i but i but that's not yeah I don't know and yes I I [<a href="https://overcast.fm/+BtuxnN_5s/380">TS</a>]
00:06:29 ◼ ► feel like he really likes the prequels I really do when you listen to him talk [<a href="https://overcast.fm/+BtuxnN_5s/389">TS</a>]
00:06:33 ◼ ► I don't think that he was spiteful [<a href="https://overcast.fm/+BtuxnN_5s/393">TS</a>]
00:06:35 ◼ ► I feel like that's what he somehow that's what he decided he wanted to make [<a href="https://overcast.fm/+BtuxnN_5s/395">TS</a>]
00:06:39 ◼ ► but anyway it doesn't hold up well and i also would say most in incredibly to me [<a href="https://overcast.fm/+BtuxnN_5s/399">TS</a>]
00:06:44 ◼ ► is that the effects really don't hold up and in and especially in the well I [<a href="https://overcast.fm/+BtuxnN_5s/404">TS</a>]
00:06:50 ◼ ► didn't watch the other two recently but when I rewatched the blu-ray version of [<a href="https://overcast.fm/+BtuxnN_5s/410">TS</a>]
00:06:55 ◼ ► revenge of the sith I was really kind of startled because it had been several [<a href="https://overcast.fm/+BtuxnN_5s/415">TS</a>]
00:07:00 ◼ ► years since I'd seen and it i was really startled but at how poorly i thought the [<a href="https://overcast.fm/+BtuxnN_5s/420">TS</a>]
00:07:04 ◼ ► effects held up overall but then when you watch because i did the same thing [<a href="https://overcast.fm/+BtuxnN_5s/424">TS</a>]
00:07:07 ◼ ► is you i watch the d specialized editions right before going to see the [<a href="https://overcast.fm/+BtuxnN_5s/427">TS</a>]
00:07:10 ◼ ► force awakens and those effects holdup great [<a href="https://overcast.fm/+BtuxnN_5s/430">TS</a>]
00:07:12 ◼ ► yeah yeah i mean you can definitely even the ones that are you know like you can [<a href="https://overcast.fm/+BtuxnN_5s/432">TS</a>]
00:07:15 ◼ ► kind of see that it's not real maybe the the stop-motion on like a walker or [<a href="https://overcast.fm/+BtuxnN_5s/435">TS</a>]
00:07:20 ◼ ► something isn't quite isn't quite right but in it the way that it fails it [<a href="https://overcast.fm/+BtuxnN_5s/440">TS</a>]
00:07:28 ◼ ► doesn't get worse as time goes on like it'll get it fails in a way that it [<a href="https://overcast.fm/+BtuxnN_5s/448">TS</a>]
00:07:33 ◼ ► failed right when they came out you know or you know gets to like the [<a href="https://overcast.fm/+BtuxnN_5s/453">TS</a>]
00:07:36 ◼ ► ninety-eight ninety-nine percent marker and there's a certain charm to [<a href="https://overcast.fm/+BtuxnN_5s/456">TS</a>]
00:07:39 ◼ ► absolutely i think the biggest thing that really strikes me about the the [<a href="https://overcast.fm/+BtuxnN_5s/459">TS</a>]
00:07:46 ◼ ► prequel trilogy effects wise is is the the the uncanny valley of the almost the [<a href="https://overcast.fm/+BtuxnN_5s/466">TS</a>]
00:07:57 ◼ ► fact that almost everything was shot against a green screen and I almost the [<a href="https://overcast.fm/+BtuxnN_5s/477">TS</a>]
00:08:01 ◼ ► cartoon you can pause any scene and and just like the most mundane things like [<a href="https://overcast.fm/+BtuxnN_5s/481">TS</a>]
00:08:07 ◼ ► you know they've a meeting in Palpatine's office and it's like they're [<a href="https://overcast.fm/+BtuxnN_5s/487">TS</a>]
00:08:15 ◼ ► just having a meeting in an office and I mean you know we could go on and on and [<a href="https://overcast.fm/+BtuxnN_5s/495">TS</a>]
00:08:18 ◼ ► on about this and talk about how the fact that i like how so many of the [<a href="https://overcast.fm/+BtuxnN_5s/498">TS</a>]
00:08:21 ◼ ► scenes for meetings and Palpatine's office yes a problem the whole thing [<a href="https://overcast.fm/+BtuxnN_5s/501">TS</a>]
00:08:25 ◼ ► shots just sitting on sofas but it just it and I keep you can freeze-frame you [<a href="https://overcast.fm/+BtuxnN_5s/505">TS</a>]
00:08:30 ◼ ► know pause the thing and I I can't look at it and and articulate logically what [<a href="https://overcast.fm/+BtuxnN_5s/510">TS</a>]
00:08:36 ◼ ► it is that looks funny to me about it i can't I don't know what it is it's but [<a href="https://overcast.fm/+BtuxnN_5s/516">TS</a>]
00:08:41 ◼ ► it's there's something there is something to the whole thing where it [<a href="https://overcast.fm/+BtuxnN_5s/521">TS</a>]
00:08:46 ◼ ► like an inverse version of Roger Rabbit you've got all these real people in a [<a href="https://overcast.fm/+BtuxnN_5s/526">TS</a>]
00:08:53 ◼ ► it reminds me of something you and Merlin did a taco a long time ago South [<a href="https://overcast.fm/+BtuxnN_5s/533">TS</a>]
00:08:56 ◼ ► by Southwest that I always loved in eight and it reminds me of what went [<a href="https://overcast.fm/+BtuxnN_5s/536">TS</a>]
00:09:00 ◼ ► wrong with George Lucas is that he had lost his inner editor he lost his [<a href="https://overcast.fm/+BtuxnN_5s/540">TS</a>]
00:09:03 ◼ ► external editor to take he just there was no one to tell him yes and no no one [<a href="https://overcast.fm/+BtuxnN_5s/543">TS</a>]
00:09:08 ◼ ► that had the authority to do that at least he was just surrounded by in a [<a href="https://overcast.fm/+BtuxnN_5s/548">TS</a>]
00:09:11 ◼ ► blur and you can never do great work when people around you're just saying [<a href="https://overcast.fm/+BtuxnN_5s/551">TS</a>]
00:09:16 ◼ ► yeah I don't do we mentioned Lucas in particular that talk no it was just [<a href="https://overcast.fm/+BtuxnN_5s/556">TS</a>]
00:09:19 ◼ ► about that was just about Minecraft of writing [<a href="https://overcast.fm/+BtuxnN_5s/559">TS</a>]
00:09:21 ◼ ► yeah but it's definitely true i'll put a link in the show notes that was probably [<a href="https://overcast.fm/+BtuxnN_5s/561">TS</a>]
00:09:26 ◼ ► the high-water mark of my public speaking [<a href="https://overcast.fm/+BtuxnN_5s/566">TS</a>]
00:09:29 ◼ ► it was an awesome talk it was i think i've said this before to like Marilyn [<a href="https://overcast.fm/+BtuxnN_5s/569">TS</a>]
00:09:36 ◼ ► and I had this talk plan and we we had met the day before in his hotel room [<a href="https://overcast.fm/+BtuxnN_5s/576">TS</a>]
00:09:41 ◼ ► downtown austin and we had a whole talk plan and then we're going on in the [<a href="https://overcast.fm/+BtuxnN_5s/581">TS</a>]
00:09:45 ◼ ► afternoon the next day and in the morning we met again to go over it and [<a href="https://overcast.fm/+BtuxnN_5s/585">TS</a>]
00:09:48 ◼ ► we decided that it was total total rubbish and that was a terrible idea and [<a href="https://overcast.fm/+BtuxnN_5s/588">TS</a>]
00:09:56 ◼ ► so we ripped it up and we decided to do a different talk and at this point we [<a href="https://overcast.fm/+BtuxnN_5s/596">TS</a>]
00:10:02 ◼ ► were like 90 minutes away from going onstage and we're not like when we [<a href="https://overcast.fm/+BtuxnN_5s/602">TS</a>]
00:10:07 ◼ ► decided to do that but like when we had completed like a draft of it and we're [<a href="https://overcast.fm/+BtuxnN_5s/607">TS</a>]
00:10:10 ◼ ► like well let's run through it once and we ran through it once and took like 45 [<a href="https://overcast.fm/+BtuxnN_5s/610">TS</a>]
00:10:14 ◼ ► minutes 15 minutes and were like oh my god that was awful [<a href="https://overcast.fm/+BtuxnN_5s/614">TS</a>]
00:10:17 ◼ ► that was even worse and we're like what do we do do we go back to the one we [<a href="https://overcast.fm/+BtuxnN_5s/617">TS</a>]
00:10:19 ◼ ► throw away or do we try to make do with this and we were like oh shit we don't [<a href="https://overcast.fm/+BtuxnN_5s/619">TS</a>]
00:10:24 ◼ ► even know we don't have a chance we not only had 30 minutes before we went [<a href="https://overcast.fm/+BtuxnN_5s/624">TS</a>]
00:10:27 ◼ ► onstage and were like this is going to be terrible and then we're like well the [<a href="https://overcast.fm/+BtuxnN_5s/627">TS</a>]
00:10:29 ◼ ► hell with it's just a panel itself by Southwest and so we went with the plan [<a href="https://overcast.fm/+BtuxnN_5s/629">TS</a>]
00:10:33 ◼ ► you know the new one and the second time we did it in front of the audience as [<a href="https://overcast.fm/+BtuxnN_5s/633">TS</a>]
00:10:37 ◼ ► soon as we finish we looked at each other like wow that was great and they [<a href="https://overcast.fm/+BtuxnN_5s/637">TS</a>]
00:10:40 ◼ ► have ever since I think more more than any other public speaking thing I've [<a href="https://overcast.fm/+BtuxnN_5s/640">TS</a>]
00:10:45 ◼ ► ever done in my life people come up to me still now and say that was that was [<a href="https://overcast.fm/+BtuxnN_5s/645">TS</a>]
00:10:48 ◼ ► pretty good yeah it was it was not standing talk people listen to if they [<a href="https://overcast.fm/+BtuxnN_5s/648">TS</a>]
00:10:54 ◼ ► not sure what the advices though I feel like giving people advice that if you [<a href="https://overcast.fm/+BtuxnN_5s/654">TS</a>]
00:10:59 ◼ ► ever do a run-through of a talk and it's terrible stopped me from the heart giant [<a href="https://overcast.fm/+BtuxnN_5s/659">TS</a>]
00:11:04 ◼ ► you're all set you're ready to go go onstage [<a href="https://overcast.fm/+BtuxnN_5s/664">TS</a>]
00:11:07 ◼ ► let me start or anyway the whole reason we're here is we're going to talk your [<a href="https://overcast.fm/+BtuxnN_5s/667">TS</a>]
00:11:11 ◼ ► review here we are at the end of $MONTH $DAY of $MONTH 2015 we did that you and [<a href="https://overcast.fm/+BtuxnN_5s/671">TS</a>]
00:11:14 ◼ ► I did this last year on the show I thought it was great I this is going to [<a href="https://overcast.fm/+BtuxnN_5s/674">TS</a>]
00:11:18 ◼ ► be that we shouldn't have wasted any time on the movie talk its there's a lot [<a href="https://overcast.fm/+BtuxnN_5s/678">TS</a>]
00:11:22 ◼ ► yeah and that's and urine review let's and mostly focused on Apple Apple is [<a href="https://overcast.fm/+BtuxnN_5s/682">TS</a>]
00:11:26 ◼ ► your interview before we get started on that 1i take our first break and thank [<a href="https://overcast.fm/+BtuxnN_5s/686">TS</a>]
00:11:33 ◼ ► one of the great sponsors all year long they've been with us on the show I are [<a href="https://overcast.fm/+BtuxnN_5s/693">TS</a>]
00:11:38 ◼ ► good friends at Harry's Harry's offers high-quality razors and blades and other [<a href="https://overcast.fm/+BtuxnN_5s/698">TS</a>]
00:11:44 ◼ ► shaving products for a fraction of the price of the big razorblade brands was [<a href="https://overcast.fm/+BtuxnN_5s/704">TS</a>]
00:11:49 ◼ ► started by just two guys and they just wanted a better product without paying [<a href="https://overcast.fm/+BtuxnN_5s/709">TS</a>]
00:11:53 ◼ ► an arm and a leg didn't make any sense them that that regular razor blade to [<a href="https://overcast.fm/+BtuxnN_5s/713">TS</a>]
00:11:58 ◼ ► bind the drugstore the good ones cost as much as they did so they started to make [<a href="https://overcast.fm/+BtuxnN_5s/718">TS</a>]
00:12:04 ◼ ► their own blades they procured them from an old blade factory that's been [<a href="https://overcast.fm/+BtuxnN_5s/724">TS</a>]
00:12:08 ◼ ► operating in germany for a long time they raise money once they like the [<a href="https://overcast.fm/+BtuxnN_5s/728">TS</a>]
00:12:12 ◼ ► quality so much they actually bought it so Harry's owns their own razor factory [<a href="https://overcast.fm/+BtuxnN_5s/732">TS</a>]
00:12:16 ◼ ► over in Germany they've been to factory has been producing high-quality blades [<a href="https://overcast.fm/+BtuxnN_5s/736">TS</a>]
00:12:23 ◼ ► that's how they offer high-quality at at an amazing price is they own the factory [<a href="https://overcast.fm/+BtuxnN_5s/743">TS</a>]
00:12:28 ◼ ► the sell direct to you you just go to the website and there's no middle man [<a href="https://overcast.fm/+BtuxnN_5s/748">TS</a>]
00:12:34 ◼ ► involved and so you get a great product in amazing packaging truly truly great [<a href="https://overcast.fm/+BtuxnN_5s/754">TS</a>]
00:12:41 ◼ ► packaging i I'd say it before I'll say it again packaging it makes you not want [<a href="https://overcast.fm/+BtuxnN_5s/761">TS</a>]
00:12:46 ◼ ► to throw it away and the prices are amazing here's their starter set 15 [<a href="https://overcast.fm/+BtuxnN_5s/766">TS</a>]
00:12:51 ◼ ► bucks gets you a razor moisturizing shave cream or gel your your choice and [<a href="https://overcast.fm/+BtuxnN_5s/771">TS</a>]
00:12:57 ◼ ► three razor blades and when you need more blades they are always two dollars [<a href="https://overcast.fm/+BtuxnN_5s/777">TS</a>]
00:13:01 ◼ ► each or less an eight-pack is just 15 16 pack is just 25 etc etc [<a href="https://overcast.fm/+BtuxnN_5s/781">TS</a>]
00:13:07 ◼ ► you can sign up for like a subscription service or if you know how frequently [<a href="https://overcast.fm/+BtuxnN_5s/787">TS</a>]
00:13:11 ◼ ► you shave and how frequently replaced the blades they don't just show up [<a href="https://overcast.fm/+BtuxnN_5s/791">TS</a>]
00:13:14 ◼ ► automatically and you don't have to do any kind of work so great product great [<a href="https://overcast.fm/+BtuxnN_5s/794">TS</a>]
00:13:19 ◼ ► design and super super convenient you'll never have to worry about buying a razor [<a href="https://overcast.fm/+BtuxnN_5s/799">TS</a>]
00:13:24 ◼ ► so here's where you go to find out more go to their website it is Harry's har ry [<a href="https://overcast.fm/+BtuxnN_5s/804">TS</a>]
00:13:29 ◼ ► s.com and remember this promo code talk show just ta oks h.o.w and you will save [<a href="https://overcast.fm/+BtuxnN_5s/809">TS</a>]
00:13:38 ◼ ► five bucks off on your first purchase talk show [<a href="https://overcast.fm/+BtuxnN_5s/818">TS</a>]
00:13:45 ◼ ► so where do we start I say we go what do you say chronological right yeah [<a href="https://overcast.fm/+BtuxnN_5s/825">TS</a>]
00:13:49 ◼ ► absolutely i think like the big thing this year is that for a couple years [<a href="https://overcast.fm/+BtuxnN_5s/829">TS</a>]
00:13:53 ◼ ► since 2012 at least Apple hadn't had a spring event so it was almost six months [<a href="https://overcast.fm/+BtuxnN_5s/833">TS</a>]
00:13:57 ◼ ► and non-use up until wEDC and this year changed all that again [<a href="https://overcast.fm/+BtuxnN_5s/837">TS</a>]
00:14:02 ◼ ► yeah it's like you can't please people because in those years when they when [<a href="https://overcast.fm/+BtuxnN_5s/842">TS</a>]
00:14:06 ◼ ► they move the ipad in like 2010-11 I think even 12 [<a href="https://overcast.fm/+BtuxnN_5s/846">TS</a>]
00:14:13 ◼ ► yeah new ipads came out in the early part of the year spring late winter [<a href="https://overcast.fm/+BtuxnN_5s/853">TS</a>]
00:14:19 ◼ ► whatever you want to call it and then when they stop that like you said we've [<a href="https://overcast.fm/+BtuxnN_5s/859">TS</a>]
00:14:24 ◼ ► more or less started going like until WWDC before we heard from them and [<a href="https://overcast.fm/+BtuxnN_5s/864">TS</a>]
00:14:29 ◼ ► people would complain what the hell are they doing [<a href="https://overcast.fm/+BtuxnN_5s/869">TS</a>]
00:14:32 ◼ ► you know they've lost it they don't don't do anything anymore apples not [<a href="https://overcast.fm/+BtuxnN_5s/872">TS</a>]
00:14:35 ◼ ► innovating right now when they do it's a you know he's lost okay if they've lost [<a href="https://overcast.fm/+BtuxnN_5s/875">TS</a>]
00:14:45 ◼ ► that's exactly right there done things that were interesting to me to begin the [<a href="https://overcast.fm/+BtuxnN_5s/885">TS</a>]
00:14:50 ◼ ► year was the very beginning at least with conjecture over project Titan which [<a href="https://overcast.fm/+BtuxnN_5s/890">TS</a>]
00:14:53 ◼ ► is just broken at the end of the previous year and yours and a few other [<a href="https://overcast.fm/+BtuxnN_5s/893">TS</a>]
00:14:56 ◼ ► people talking about the price of the gold watch because we had no idea back [<a href="https://overcast.fm/+BtuxnN_5s/896">TS</a>]
00:15:01 ◼ ► yeah so like a year ago thats really you know we knew that the Watchers coming we [<a href="https://overcast.fm/+BtuxnN_5s/901">TS</a>]
00:15:05 ◼ ► knew they were going to have a gold one [<a href="https://overcast.fm/+BtuxnN_5s/905">TS</a>]
00:15:07 ◼ ► nobody knew what it was going to cost and tighten I don't know how its [<a href="https://overcast.fm/+BtuxnN_5s/907">TS</a>]
00:15:13 ◼ ► anything different today than a year ago regarding past the car for those of you [<a href="https://overcast.fm/+BtuxnN_5s/913">TS</a>]
00:15:17 ◼ ► who don't keep out yet code names [<a href="https://overcast.fm/+BtuxnN_5s/917">TS</a>]
00:15:22 ◼ ► I don't know that any you know it's eventually it's going to not be a you [<a href="https://overcast.fm/+BtuxnN_5s/922">TS</a>]
00:15:29 ◼ ► know a secret rumor project but i don't know that anything happened this year [<a href="https://overcast.fm/+BtuxnN_5s/929">TS</a>]
00:15:33 ◼ ► compared to last that makes it seems normal stuff [<a href="https://overcast.fm/+BtuxnN_5s/933">TS</a>]
00:15:37 ◼ ► I'm the gold watch was fascinating to me because this year more than any other it [<a href="https://overcast.fm/+BtuxnN_5s/937">TS</a>]
00:15:43 ◼ ► felt like Apple started segmenting their product line and that caused an [<a href="https://overcast.fm/+BtuxnN_5s/943">TS</a>]
00:15:46 ◼ ► incredible amount of stress and anxiety for the community because we were used [<a href="https://overcast.fm/+BtuxnN_5s/946">TS</a>]
00:15:49 ◼ ► to really they're being few products almost every one of them was for us and [<a href="https://overcast.fm/+BtuxnN_5s/949">TS</a>]
00:15:53 ◼ ► now there were gold watches and on one port macbooks and and products that [<a href="https://overcast.fm/+BtuxnN_5s/953">TS</a>]
00:15:57 ◼ ► might be apple products but not ones that we would want and that was very [<a href="https://overcast.fm/+BtuxnN_5s/957">TS</a>]
00:16:00 ◼ ► uncomfortable for a lot of people i think that we need to add to me it was I [<a href="https://overcast.fm/+BtuxnN_5s/960">TS</a>]
00:16:06 ◼ ► don't regret it because I thought it was fascinating to think about i had a lot [<a href="https://overcast.fm/+BtuxnN_5s/966">TS</a>]
00:16:10 ◼ ► of fun writing about extended guess what the watch pricing was going to be in [<a href="https://overcast.fm/+BtuxnN_5s/970">TS</a>]
00:16:15 ◼ ► hindsight though we've spent more time thinking we collectively spent more time [<a href="https://overcast.fm/+BtuxnN_5s/975">TS</a>]
00:16:19 ◼ ► thinking and speculating on what the gold Apple watch editions mean for apple [<a href="https://overcast.fm/+BtuxnN_5s/979">TS</a>]
00:16:25 ◼ ► and this watch is a product before they came out then afterwards like yes once [<a href="https://overcast.fm/+BtuxnN_5s/985">TS</a>]
00:16:31 ◼ ► they came out its like the gold one at the difference between our universe [<a href="https://overcast.fm/+BtuxnN_5s/991">TS</a>]
00:16:36 ◼ ► where the apple watch edition exist in the alternate universe where the gold [<a href="https://overcast.fm/+BtuxnN_5s/996">TS</a>]
00:16:42 ◼ ► it's there's almost no differences between those those two hypotheticals [<a href="https://overcast.fm/+BtuxnN_5s/1002">TS</a>]
00:16:46 ◼ ► they had a nice spike in sales when apple store dubai open and that's about [<a href="https://overcast.fm/+BtuxnN_5s/1006">TS</a>]
00:16:51 ◼ ► oh I have noted i have seen them i saw one I forget when must have been August [<a href="https://overcast.fm/+BtuxnN_5s/1011">TS</a>]
00:16:59 ◼ ► when I was in vegas for a few days in august and i saw one on somebody's wrist [<a href="https://overcast.fm/+BtuxnN_5s/1019">TS</a>]
00:17:03 ◼ ► there and i know i've heard from readers have seen them you know here and there [<a href="https://overcast.fm/+BtuxnN_5s/1023">TS</a>]
00:17:07 ◼ ► was but they're definitely rare enough that it's like when people do see [<a href="https://overcast.fm/+BtuxnN_5s/1027">TS</a>]
00:17:11 ◼ ► somebody wearing one that they you know they think like hey al email Gruber and [<a href="https://overcast.fm/+BtuxnN_5s/1031">TS</a>]
00:17:15 ◼ ► tell him I saw somebody where and when it's pretty you know for obvious reasons [<a href="https://overcast.fm/+BtuxnN_5s/1035">TS</a>]
00:17:18 ◼ ► it's pretty rare I mean because they're really really quite expensive for me was [<a href="https://overcast.fm/+BtuxnN_5s/1038">TS</a>]
00:17:23 ◼ ► more the sign because it as Apple gets complaints all the time that they never [<a href="https://overcast.fm/+BtuxnN_5s/1043">TS</a>]
00:17:26 ◼ ► do anything differently don't take risk their own experiment they should buy [<a href="https://overcast.fm/+BtuxnN_5s/1046">TS</a>]
00:17:29 ◼ ► this company to try and these are products that do take those kinds of [<a href="https://overcast.fm/+BtuxnN_5s/1049">TS</a>]
00:17:32 ◼ ► risks whether they gold Apple watch it you know in the long lens of history is [<a href="https://overcast.fm/+BtuxnN_5s/1052">TS</a>]
00:17:36 ◼ ► good or not at least they were willing to try something different and I like [<a href="https://overcast.fm/+BtuxnN_5s/1056">TS</a>]
00:17:38 ◼ ► when Apple does that i would say this with the watch in hindsight and I just [<a href="https://overcast.fm/+BtuxnN_5s/1058">TS</a>]
00:17:43 ◼ ► you know there's the year petered out are played out i guess i should say um I [<a href="https://overcast.fm/+BtuxnN_5s/1063">TS</a>]
00:17:49 ◼ ► feel very strongly that the best Apple watch is the sport edition and I don't [<a href="https://overcast.fm/+BtuxnN_5s/1069">TS</a>]
00:17:58 ◼ ► even mean it in the sense that you're getting more bang for your buck [<a href="https://overcast.fm/+BtuxnN_5s/1078">TS</a>]
00:18:02 ◼ ► you know the way that sometimes when people do reviews of like a category of [<a href="https://overcast.fm/+BtuxnN_5s/1082">TS</a>]
00:18:07 ◼ ► product and they say here's our pick for the best [<a href="https://overcast.fm/+BtuxnN_5s/1087">TS</a>]
00:18:11 ◼ ► it's not necessary that they mean it's the best it's the best given the price [<a href="https://overcast.fm/+BtuxnN_5s/1091">TS</a>]
00:18:16 ◼ ► you know like the best car might be the honda accord somebody would say but [<a href="https://overcast.fm/+BtuxnN_5s/1096">TS</a>]
00:18:20 ◼ ► they're not trying to say that it's literally a better car than you know a [<a href="https://overcast.fm/+BtuxnN_5s/1100">TS</a>]
00:18:24 ◼ ► hundred and ten thousand dollar you know top-of-the-line mercedes s-class they're [<a href="https://overcast.fm/+BtuxnN_5s/1104">TS</a>]
00:18:29 ◼ ► saying that given you know I'm saying flat out that I think the apple watch [<a href="https://overcast.fm/+BtuxnN_5s/1109">TS</a>]
00:18:33 ◼ ► sport edition is the best version of the watch . like all . don't worry about the [<a href="https://overcast.fm/+BtuxnN_5s/1113">TS</a>]
00:18:40 ◼ ► fact that it costs less than the other one yeah he's got a wide variety of [<a href="https://overcast.fm/+BtuxnN_5s/1120">TS</a>]
00:18:43 ◼ ► looks got the silver the black the rose gold the gold its superlight it's got [<a href="https://overcast.fm/+BtuxnN_5s/1123">TS</a>]
00:18:48 ◼ ► the probably the best taptic engine of any of the of the watches a lot to [<a href="https://overcast.fm/+BtuxnN_5s/1128">TS</a>]
00:18:51 ◼ ► recommend it it's the taptic engine that to me makes me say that because on mine [<a href="https://overcast.fm/+BtuxnN_5s/1131">TS</a>]
00:18:56 ◼ ► my you know the one that I that I personally own is the black stainless [<a href="https://overcast.fm/+BtuxnN_5s/1136">TS</a>]
00:19:00 ◼ ► steel one the taptic engine was never that great to start with wasn't wasn't [<a href="https://overcast.fm/+BtuxnN_5s/1140">TS</a>]
00:19:06 ◼ ► I wouldn't call it broken it just didn't feel great and it certainly didn't feel [<a href="https://overcast.fm/+BtuxnN_5s/1146">TS</a>]
00:19:10 ◼ ► like the demo ones that Apple had which were like the Platonic ideal of what [<a href="https://overcast.fm/+BtuxnN_5s/1150">TS</a>]
00:19:17 ◼ ► and quite frankly just didn't feel as good to me as the sport one that i have [<a href="https://overcast.fm/+BtuxnN_5s/1157">TS</a>]
00:19:20 ◼ ► i've got a review unit sportwatch here my son has a sport edition the taptic [<a href="https://overcast.fm/+BtuxnN_5s/1160">TS</a>]
00:19:26 ◼ ► engine just doesn't feel as good and the other factor is that as the years gone [<a href="https://overcast.fm/+BtuxnN_5s/1166">TS</a>]
00:19:30 ◼ ► on the taptic engine in my in my black stainless one has gotten worse [<a href="https://overcast.fm/+BtuxnN_5s/1170">TS</a>]
00:19:35 ◼ ► it's just somehow it's not weaker but it's like loser [<a href="https://overcast.fm/+BtuxnN_5s/1175">TS</a>]
00:19:39 ◼ ► somehow it's very hard to describe [<a href="https://overcast.fm/+BtuxnN_5s/1179">TS</a>]
00:19:42 ◼ ► I just feel very strongly that the sport one is as a superior product [<a href="https://overcast.fm/+BtuxnN_5s/1182">TS</a>]
00:19:46 ◼ ► yeah my black stainless steel is the same i think we got ours at the same [<a href="https://overcast.fm/+BtuxnN_5s/1186">TS</a>]
00:19:53 ◼ ► yeah i got mine the body weight loss deal that i have is the same i and III [<a href="https://overcast.fm/+BtuxnN_5s/1193">TS</a>]
00:19:57 ◼ ► don't know if that's a because it's early on and there were some rumors that [<a href="https://overcast.fm/+BtuxnN_5s/1197">TS</a>]
00:19:59 ◼ ► they that they shipped later because there was trouble with one of the taptic [<a href="https://overcast.fm/+BtuxnN_5s/1199">TS</a>]
00:20:03 ◼ ► engine suppliers and they had to ditch a bunch of the engines and and that's [<a href="https://overcast.fm/+BtuxnN_5s/1203">TS</a>]
00:20:07 ◼ ► pushed a lot of the delivery dates out but the the stainless steel watch i got [<a href="https://overcast.fm/+BtuxnN_5s/1207">TS</a>]
00:20:11 ◼ ► with her med strap later on is as a much better taptic engine so hopefully they [<a href="https://overcast.fm/+BtuxnN_5s/1211">TS</a>]
00:20:15 ◼ ► yes so that's interesting to me so you you got did my sport are not my sport my [<a href="https://overcast.fm/+BtuxnN_5s/1215">TS</a>]
00:20:21 ◼ ► personal Apple watch is one that i ordered on the first day you cover which [<a href="https://overcast.fm/+BtuxnN_5s/1221">TS</a>]
00:20:25 ◼ ► was I think april $YEAR 10 and I got it [<a href="https://overcast.fm/+BtuxnN_5s/1225">TS</a>]
00:20:28 ◼ ► you know at some point in mid-may that's interesting that you so you got their [<a href="https://overcast.fm/+BtuxnN_5s/1228">TS</a>]
00:20:35 ◼ ► mess one which is a stainless steel Apple watch even after all this time I [<a href="https://overcast.fm/+BtuxnN_5s/1235">TS</a>]
00:20:42 ◼ ► still get I still want to call it apple watch Steel just when talking about it [<a href="https://overcast.fm/+BtuxnN_5s/1242">TS</a>]
00:20:47 ◼ ► just to be a leader as opposed to Apple watches a generic platform which anyway [<a href="https://overcast.fm/+BtuxnN_5s/1247">TS</a>]
00:20:52 ◼ ► that's well maybe this year they'll fix it but it's interesting to me that you [<a href="https://overcast.fm/+BtuxnN_5s/1252">TS</a>]
00:20:59 ◼ ► feel like you got a better taptic engine and that one yeah and it shipped with [<a href="https://overcast.fm/+BtuxnN_5s/1259">TS</a>]
00:21:03 ◼ ► watch os/2 on it so i'm guessing that it was later in the production it wasn't [<a href="https://overcast.fm/+BtuxnN_5s/1263">TS</a>]
00:21:06 ◼ ► just a an original you know what they thought that I had to update when I got [<a href="https://overcast.fm/+BtuxnN_5s/1266">TS</a>]
00:21:11 ◼ ► mm so that's to me is is one na it interesting too that this is the the [<a href="https://overcast.fm/+BtuxnN_5s/1271">TS</a>]
00:21:19 ◼ ► ongoing the only thing i don't like about the sport one is the I do wish [<a href="https://overcast.fm/+BtuxnN_5s/1279">TS</a>]
00:21:23 ◼ ► that that that that that it had the state are sapphire crystal instead of [<a href="https://overcast.fm/+BtuxnN_5s/1283">TS</a>]
00:21:29 ◼ ► that the glass totally understand why it doesn't because of the price but just in [<a href="https://overcast.fm/+BtuxnN_5s/1289">TS</a>]
00:21:35 ◼ ► terms of giving it a a whole-hearted endorsement as if you're going to buy an [<a href="https://overcast.fm/+BtuxnN_5s/1295">TS</a>]
00:21:41 ◼ ► Apple watch today which one would i recommend the only thing that would keep [<a href="https://overcast.fm/+BtuxnN_5s/1301">TS</a>]
00:21:44 ◼ ► me from wholeheartedly recommending the sport ones is the fact that it doesn't [<a href="https://overcast.fm/+BtuxnN_5s/1304">TS</a>]
00:21:49 ◼ ► have the Sapphire display but even my son which he has worn very regularly [<a href="https://overcast.fm/+BtuxnN_5s/1309">TS</a>]
00:21:55 ◼ ► throughout the year it definitely has scratches but they're very very fine and [<a href="https://overcast.fm/+BtuxnN_5s/1315">TS</a>]
00:21:59 ◼ ► they are definitely not visible unless you're looking for them like holding it [<a href="https://overcast.fm/+BtuxnN_5s/1319">TS</a>]
00:22:03 ◼ ► up to the light and you know he's just an 11 year old kid he's he's pretty [<a href="https://overcast.fm/+BtuxnN_5s/1323">TS</a>]
00:22:08 ◼ ► careful with this stuff but I mean it's not like he you know it hasn't exposed [<a href="https://overcast.fm/+BtuxnN_5s/1328">TS</a>]
00:22:12 ◼ ► it to a lot of you know wear and tear [<a href="https://overcast.fm/+BtuxnN_5s/1332">TS</a>]
00:22:15 ◼ ► we're talking about this before and that though it feels like the production [<a href="https://overcast.fm/+BtuxnN_5s/1335">TS</a>]
00:22:18 ◼ ► quality on the Apple watches are it is as good if not better than any product [<a href="https://overcast.fm/+BtuxnN_5s/1338">TS</a>]
00:22:22 ◼ ► apples released like the diamond like coding on the back stainless steel when [<a href="https://overcast.fm/+BtuxnN_5s/1342">TS</a>]
00:22:26 ◼ ► I thought I've scratched it several times and it turned out that it's taken [<a href="https://overcast.fm/+BtuxnN_5s/1346">TS</a>]
00:22:29 ◼ ► some steel or some concrete off of something else to watch itself [<a href="https://overcast.fm/+BtuxnN_5s/1349">TS</a>]
00:22:33 ◼ ► yeah that's true for mine as well I will say that with the dlc coating on my and [<a href="https://overcast.fm/+BtuxnN_5s/1353">TS</a>]
00:22:37 ◼ ► I sent you pictures a few weeks ago and it literally looks mint condition i [<a href="https://overcast.fm/+BtuxnN_5s/1357">TS</a>]
00:22:43 ◼ ► really feel like in terms of scratches I could if just if I cleaned it with just [<a href="https://overcast.fm/+BtuxnN_5s/1363">TS</a>]
00:22:49 ◼ ► warm water and you know maybe a toothbrush or whatever they say to use [<a href="https://overcast.fm/+BtuxnN_5s/1369">TS</a>]
00:22:52 ◼ ► it just to clean it to get some little bit of sand and stuff like that or dust [<a href="https://overcast.fm/+BtuxnN_5s/1372">TS</a>]
00:22:57 ◼ ► out of there in terms of scratches I think I could pass it off as mint like [<a href="https://overcast.fm/+BtuxnN_5s/1377">TS</a>]
00:23:01 ◼ ► new and bonds it is that unbelievable and that's not true for any kind of [<a href="https://overcast.fm/+BtuxnN_5s/1381">TS</a>]
00:23:08 ◼ ► yes that's remarkable so I what about the launch of Apple watch in hindsight [<a href="https://overcast.fm/+BtuxnN_5s/1388">TS</a>]
00:23:15 ◼ ► got a lot of I would say controversy i would say that there is controversy [<a href="https://overcast.fm/+BtuxnN_5s/1395">TS</a>]
00:23:20 ◼ ► about it just in terms of the fact that it wasn't in stores you had to make [<a href="https://overcast.fm/+BtuxnN_5s/1400">TS</a>]
00:23:27 ◼ ► appointments to try it on in stores even people who order right on day one had [<a href="https://overcast.fm/+BtuxnN_5s/1407">TS</a>]
00:23:32 ◼ ► you know some people didn't get their watches to the end of May there were [<a href="https://overcast.fm/+BtuxnN_5s/1412">TS</a>]
00:23:36 ◼ ► certain bands that didn't even ship until summer lots of people complained [<a href="https://overcast.fm/+BtuxnN_5s/1416">TS</a>]
00:23:42 ◼ ► about that but is that is that just the nature of one brand new product that you [<a href="https://overcast.fm/+BtuxnN_5s/1422">TS</a>]
00:23:48 ◼ ► know the first time they ever made a watch of course the rollout is going to [<a href="https://overcast.fm/+BtuxnN_5s/1428">TS</a>]
00:23:52 ◼ ► yeah I think we've seen that previously with some things like the retina [<a href="https://overcast.fm/+BtuxnN_5s/1432">TS</a>]
00:23:56 ◼ ► displays in the early iphones it created production shortages and the thing with [<a href="https://overcast.fm/+BtuxnN_5s/1436">TS</a>]
00:24:01 ◼ ► apples that they sprint at those deadlines it's not like they have the [<a href="https://overcast.fm/+BtuxnN_5s/1441">TS</a>]
00:24:04 ◼ ► products ready way in advance to accumulate them from once they ship them [<a href="https://overcast.fm/+BtuxnN_5s/1444">TS</a>]
00:24:07 ◼ ► as fast as possible and sometimes when you do that you overshoot like something [<a href="https://overcast.fm/+BtuxnN_5s/1447">TS</a>]
00:24:12 ◼ ► doesn't work out I have the feeling that whether it was some of the letters for [<a href="https://overcast.fm/+BtuxnN_5s/1452">TS</a>]
00:24:15 ◼ ► some of the strategies to swap out or some of the taptic engine that didn't [<a href="https://overcast.fm/+BtuxnN_5s/1455">TS</a>]
00:24:17 ◼ ► have the yield rates that they needed they just didn't have enough of them on [<a href="https://overcast.fm/+BtuxnN_5s/1457">TS</a>]
00:24:21 ◼ ► hand and that coupled with the fact that it was a new product you it ended up [<a href="https://overcast.fm/+BtuxnN_5s/1461">TS</a>]
00:24:25 ◼ ► being a goofy launched and it felt like everything that they did was sort of an [<a href="https://overcast.fm/+BtuxnN_5s/1465">TS</a>]
00:24:29 ◼ ► attempt to mitigate a the problems with getting that product on the market is [<a href="https://overcast.fm/+BtuxnN_5s/1469">TS</a>]
00:24:33 ◼ ► best that they could in hindsight though like it and now after Christmas and you [<a href="https://overcast.fm/+BtuxnN_5s/1473">TS</a>]
00:24:39 ◼ ► know obviously everything I saw is that there were no supply problems with any [<a href="https://overcast.fm/+BtuxnN_5s/1479">TS</a>]
00:24:44 ◼ ► of the watches you know for the holidays and just talking you know create our [<a href="https://overcast.fm/+BtuxnN_5s/1484">TS</a>]
00:24:48 ◼ ► friend Kirk Hockenberry just posted a thing about it [<a href="https://overcast.fm/+BtuxnN_5s/1488">TS</a>]
00:24:50 ◼ ► the downloads of his little free clicker app for the watch that the despite [<a href="https://overcast.fm/+BtuxnN_5s/1490">TS</a>]
00:24:56 ◼ ► savino's huge huge spike on Christmas Day you know so at least some anecdotal [<a href="https://overcast.fm/+BtuxnN_5s/1496">TS</a>]
00:25:01 ◼ ► evidence that you know a significant number of people got Apple watches for [<a href="https://overcast.fm/+BtuxnN_5s/1501">TS</a>]
00:25:06 ◼ ► Christmas you know which I was obviously the plans not that's not shocking or [<a href="https://overcast.fm/+BtuxnN_5s/1506">TS</a>]
00:25:10 ◼ ► surprising news on but in hindsight the fact that the april may june $YEAR [<a href="https://overcast.fm/+BtuxnN_5s/1510">TS</a>]
00:25:16 ◼ ► timeframe was a rocky launch in terms of having everything available when it was [<a href="https://overcast.fm/+BtuxnN_5s/1516">TS</a>]
00:25:21 ◼ ► so what ya its into it it's I don't say it's concerning because it's repeated [<a href="https://overcast.fm/+BtuxnN_5s/1521">TS</a>]
00:25:27 ◼ ► but we see that again with things like the Apple pencil which hasn't been [<a href="https://overcast.fm/+BtuxnN_5s/1527">TS</a>]
00:25:30 ◼ ► available to to launch with the ipad pro they're getting a few and every now and [<a href="https://overcast.fm/+BtuxnN_5s/1530">TS</a>]
00:25:34 ◼ ► then and again brand-new product and it's incredibly hard to coordinate the [<a href="https://overcast.fm/+BtuxnN_5s/1534">TS</a>]
00:25:38 ◼ ► manufacturing for all these brand-new products all at one time with apple had [<a href="https://overcast.fm/+BtuxnN_5s/1538">TS</a>]
00:25:42 ◼ ► their druthers it absolutely would want all the last time because itself are [<a href="https://overcast.fm/+BtuxnN_5s/1542">TS</a>]
00:25:46 ◼ ► what's the availability on the pencil right now still just now it's looking to [<a href="https://overcast.fm/+BtuxnN_5s/1546">TS</a>]
00:25:50 ◼ ► get a few they get a few at a time and this electronically well we'll come back [<a href="https://overcast.fm/+BtuxnN_5s/1550">TS</a>]
00:25:57 ◼ ► to that later but that's interesting i didn't know that that was that was hard [<a href="https://overcast.fm/+BtuxnN_5s/1557">TS</a>]
00:26:01 ◼ ► to buy looks like oh yeah if you go to if you go to apple.com today i had [<a href="https://overcast.fm/+BtuxnN_5s/1561">TS</a>]
00:26:07 ◼ ► record and try to buy from the website is available to ship four to five weeks [<a href="https://overcast.fm/+BtuxnN_5s/1567">TS</a>]
00:26:11 ◼ ► wow yeah yeah I kind of feel like that's the nature of some of these new things [<a href="https://overcast.fm/+BtuxnN_5s/1571">TS</a>]
00:26:17 ◼ ► especially ones that really are sort of [<a href="https://overcast.fm/+BtuxnN_5s/1577">TS</a>]
00:26:20 ◼ ► it you know like The Watcher the pencil where it's it's not even just well we [<a href="https://overcast.fm/+BtuxnN_5s/1580">TS</a>]
00:26:25 ◼ ► used to have these you know hundred and hundred and sixty some pixel per inch [<a href="https://overcast.fm/+BtuxnN_5s/1585">TS</a>]
00:26:31 ◼ ► screens and now we've gone 200 you know four times the pixels 330 per inch [<a href="https://overcast.fm/+BtuxnN_5s/1591">TS</a>]
00:26:38 ◼ ► you know it this is everything about it as a new thing all of it you know it's [<a href="https://overcast.fm/+BtuxnN_5s/1598">TS</a>]
00:26:43 ◼ ► not just the tip or whatever other sensors are in the pencil it's the whole [<a href="https://overcast.fm/+BtuxnN_5s/1603">TS</a>]
00:26:48 ◼ ► yeah everything has to be almost perfect to get it all to land at the same time [<a href="https://overcast.fm/+BtuxnN_5s/1608">TS</a>]
00:26:51 ◼ ► and once in awhile it's not perfect and we see that with the watch with the [<a href="https://overcast.fm/+BtuxnN_5s/1611">TS</a>]
00:26:54 ◼ ► pencil things like that so what do you think with the watch what do you think [<a href="https://overcast.fm/+BtuxnN_5s/1614">TS</a>]
00:27:00 ◼ ► we're going to see this coming year you if we just look at past activities being [<a href="https://overcast.fm/+BtuxnN_5s/1620">TS</a>]
00:27:07 ◼ ► the best indicator of future activities i think the watch ends up getting I [<a href="https://overcast.fm/+BtuxnN_5s/1627">TS</a>]
00:27:10 ◼ ► almost like what happened with the ipad 2 or the iphone 3g where they just get [<a href="https://overcast.fm/+BtuxnN_5s/1630">TS</a>]
00:27:15 ◼ ► better at making it and that manifest itself and it being lighter i don't [<a href="https://overcast.fm/+BtuxnN_5s/1635">TS</a>]
00:27:19 ◼ ► necessarily have to be thinner because it's got all those it's got that center [<a href="https://overcast.fm/+BtuxnN_5s/1639">TS</a>]
00:27:22 ◼ ► stack on it but there will be a new design because that's what Apple does [<a href="https://overcast.fm/+BtuxnN_5s/1642">TS</a>]
00:27:25 ◼ ► and my biggest hope because you know some people are nervous that they have [<a href="https://overcast.fm/+BtuxnN_5s/1645">TS</a>]
00:27:29 ◼ ► to change the casing every year i've got so many straps now biggest nightmares if [<a href="https://overcast.fm/+BtuxnN_5s/1649">TS</a>]
00:27:32 ◼ ► the straps aren't compatible so I'm hoping that whatever they do with the [<a href="https://overcast.fm/+BtuxnN_5s/1652">TS</a>]
00:27:35 ◼ ► watch we get scrapped compatibility for as long as we got 30-pin dock connector [<a href="https://overcast.fm/+BtuxnN_5s/1655">TS</a>]
00:27:39 ◼ ► yeah i would hope so but on the other hand I I I don't want to bet on it [<a href="https://overcast.fm/+BtuxnN_5s/1659">TS</a>]
00:27:44 ◼ ► though I I feel like that was at least their hope [<a href="https://overcast.fm/+BtuxnN_5s/1664">TS</a>]
00:27:46 ◼ ► originally yes I feel like they're not going to let that constrain them if if [<a href="https://overcast.fm/+BtuxnN_5s/1666">TS</a>]
00:27:53 ◼ ► it means that they if they feel like they could come out with something [<a href="https://overcast.fm/+BtuxnN_5s/1673">TS</a>]
00:27:56 ◼ ► really better that they would take that bullet in the early years of the product [<a href="https://overcast.fm/+BtuxnN_5s/1676">TS</a>]
00:28:01 ◼ ► will see i would if i guess if I had to bet I'd place a small bet that whatever [<a href="https://overcast.fm/+BtuxnN_5s/1681">TS</a>]
00:28:07 ◼ ► the apple watch to looks like it'll be strapped compatible and there's some [<a href="https://overcast.fm/+BtuxnN_5s/1687">TS</a>]
00:28:12 ◼ ► obvious gaps like the first iphone didn't have gps the first Apple watch [<a href="https://overcast.fm/+BtuxnN_5s/1692">TS</a>]
00:28:15 ◼ ► didn't have the discrete gps it doesn't have discrete radio technology and [<a href="https://overcast.fm/+BtuxnN_5s/1695">TS</a>]
00:28:19 ◼ ► either like you can't just go on LTE or Wi-Fi very you go on Wi-Fi myself but [<a href="https://overcast.fm/+BtuxnN_5s/1699">TS</a>]
00:28:23 ◼ ► it's not full on Wi-Fi so it's things like that that once the the thermal and [<a href="https://overcast.fm/+BtuxnN_5s/1703">TS</a>]
00:28:27 ◼ ► the the power constraints go down low enough for the optimized well enough [<a href="https://overcast.fm/+BtuxnN_5s/1707">TS</a>]
00:28:31 ◼ ► that they'll be able to build in yeah I don't know if we're there yet [<a href="https://overcast.fm/+BtuxnN_5s/1711">TS</a>]
00:28:33 ◼ ► I feel like it's not going to be a lie i feel like we're not set for a radical [<a href="https://overcast.fm/+BtuxnN_5s/1713">TS</a>]
00:28:40 ◼ ► upgrade on while they're trying i was at a starbucks and have my Apple watch on [<a href="https://overcast.fm/+BtuxnN_5s/1720">TS</a>]
00:28:44 ◼ ► the Tigers oh wait i have the samsung watch and it's got 3g and he ran into [<a href="https://overcast.fm/+BtuxnN_5s/1724">TS</a>]
00:28:48 ◼ ► the back and he ran out with it and it was the size of a small phone [<a href="https://overcast.fm/+BtuxnN_5s/1728">TS</a>]
00:28:51 ◼ ► yeah on his wrist and the other one that had 3g didn't they didn't update being [<a href="https://overcast.fm/+BtuxnN_5s/1731">TS</a>]
00:28:54 ◼ ► able to ship it i forget which one that was but it was a recent watch that was [<a href="https://overcast.fm/+BtuxnN_5s/1734">TS</a>]
00:28:58 ◼ ► gonna come out and all the LG LG air baby they couldn't ship because he's [<a href="https://overcast.fm/+BtuxnN_5s/1738">TS</a>]
00:29:02 ◼ ► taught this stuff is really hard [<a href="https://overcast.fm/+BtuxnN_5s/1742">TS</a>]
00:29:04 ◼ ► yeah I can't imagine that they're going to have independent 3gs I've I don't [<a href="https://overcast.fm/+BtuxnN_5s/1744">TS</a>]
00:29:10 ◼ ► know it's gonna eventually it's going to happen I feel like one year out that [<a href="https://overcast.fm/+BtuxnN_5s/1750">TS</a>]
00:29:13 ◼ ► that's a bit much to ask what I would really like to see is just for now I i [<a href="https://overcast.fm/+BtuxnN_5s/1753">TS</a>]
00:29:19 ◼ ► would like to see an Apple watch to that remains a satellite of your iphone and [<a href="https://overcast.fm/+BtuxnN_5s/1759">TS</a>]
00:29:23 ◼ ► just is way way way more robust in terms of having a fast responsive connection [<a href="https://overcast.fm/+BtuxnN_5s/1763">TS</a>]
00:29:32 ◼ ► between the phone and the watch relies to computer on a ship is going to be [<a href="https://overcast.fm/+BtuxnN_5s/1772">TS</a>]
00:29:37 ◼ ► super interesting to see ya and I feel like that's the area where they are most [<a href="https://overcast.fm/+BtuxnN_5s/1777">TS</a>]
00:29:43 ◼ ► likely and again this is just looking at the last you know that we ate seven [<a href="https://overcast.fm/+BtuxnN_5s/1783">TS</a>]
00:29:52 ◼ ► eight years of Apple that post iPhone Apple the thing that they have most [<a href="https://overcast.fm/+BtuxnN_5s/1792">TS</a>]
00:29:59 ◼ ► consistently been able to do in terms of year-over-year improvement just giving [<a href="https://overcast.fm/+BtuxnN_5s/1799">TS</a>]
00:30:04 ◼ ► 12 months and see what they come up with is improve those those you know the CPUs [<a href="https://overcast.fm/+BtuxnN_5s/1804">TS</a>]
00:30:10 ◼ ► and chipsets inside these devices and we can talk about this later but I one of [<a href="https://overcast.fm/+BtuxnN_5s/1810">TS</a>]
00:30:17 ◼ ► my biggest story of the year for Apple was with Johnny synergies hardware [<a href="https://overcast.fm/+BtuxnN_5s/1817">TS</a>]
00:30:21 ◼ ► platforms team just the work that they've done that almost never get any [<a href="https://overcast.fm/+BtuxnN_5s/1821">TS</a>]
00:30:24 ◼ ► credit but from chipsets to storage controllers to things like 3d they just [<a href="https://overcast.fm/+BtuxnN_5s/1824">TS</a>]
00:30:31 ◼ ► yeah well they don't it's not that they don't get credit and it's unrecognized [<a href="https://overcast.fm/+BtuxnN_5s/1831">TS</a>]
00:30:35 ◼ ► but for the most part so much gets written about apple and it almost all [<a href="https://overcast.fm/+BtuxnN_5s/1835">TS</a>]
00:30:43 ◼ ► perspective of looking at the final product and you know complaining about [<a href="https://overcast.fm/+BtuxnN_5s/1843">TS</a>]
00:30:49 ◼ ► those things that you can that are exposed on the outside as opposed to [<a href="https://overcast.fm/+BtuxnN_5s/1849">TS</a>]
00:30:54 ◼ ► sort of looking trying to look at it from the inside out and say good god [<a href="https://overcast.fm/+BtuxnN_5s/1854">TS</a>]
00:30:58 ◼ ► this is remarkable what you know you know what the graphics performance is [<a href="https://overcast.fm/+BtuxnN_5s/1858">TS</a>]
00:31:03 ◼ ► like on this ipad pro or if you really love it asked you 10 years ago who's it [<a href="https://overcast.fm/+BtuxnN_5s/1863">TS</a>]
00:31:08 ◼ ► if someone to come and told you John Apple is going to be the most exciting [<a href="https://overcast.fm/+BtuxnN_5s/1868">TS</a>]
00:31:12 ◼ ► chip design company in the world who would have thought they were crazy [<a href="https://overcast.fm/+BtuxnN_5s/1872">TS</a>]
00:31:15 ◼ ► well yeah i think so too definitely just because it wasn't part of their history [<a href="https://overcast.fm/+BtuxnN_5s/1875">TS</a>]
00:31:19 ◼ ► and now it kind of is but it's it it also it's more silent because they [<a href="https://overcast.fm/+BtuxnN_5s/1879">TS</a>]
00:31:25 ◼ ► they're only customers themselves [<a href="https://overcast.fm/+BtuxnN_5s/1885">TS</a>]
00:31:28 ◼ ► yes you know and they're not they're not pedaling these chips to other makers to [<a href="https://overcast.fm/+BtuxnN_5s/1888">TS</a>]
00:31:34 ◼ ► do things with which is a huge advantage because they don't have to worry about [<a href="https://overcast.fm/+BtuxnN_5s/1894">TS</a>]
00:31:37 ◼ ► profit for profit or loss on a chipset level they don't have to support other [<a href="https://overcast.fm/+BtuxnN_5s/1897">TS</a>]
00:31:40 ◼ ► like they don't have to support things like directx on their chips and enough [<a href="https://overcast.fm/+BtuxnN_5s/1900">TS</a>]
00:31:43 ◼ ► to put anyone elses architecture and they can cater to exactly what they want [<a href="https://overcast.fm/+BtuxnN_5s/1903">TS</a>]
00:31:46 ◼ ► to do on the software side like 424 case 2 3 4 case dreams you know handled at [<a href="https://overcast.fm/+BtuxnN_5s/1906">TS</a>]
00:31:51 ◼ ► once all right even even you know after a couple of years of these devices even [<a href="https://overcast.fm/+BtuxnN_5s/1911">TS</a>]
00:31:55 ◼ ► if you look at the just like the first ipad in 2010 [<a href="https://overcast.fm/+BtuxnN_5s/1915">TS</a>]
00:32:01 ◼ ► so just go back at this point that would be six years ago right because we got to [<a href="https://overcast.fm/+BtuxnN_5s/1921">TS</a>]
00:32:06 ◼ ► kind of start thinking about i was going to say five just 20 15-20 10 but it's [<a href="https://overcast.fm/+BtuxnN_5s/1926">TS</a>]
00:32:11 ◼ ► I'm gonna have yeah well five and like 10-12 equal yeah just go back to that [<a href="https://overcast.fm/+BtuxnN_5s/1931">TS</a>]
00:32:17 ◼ ► first ipad and I remember you know being very impressed by how smooth that the [<a href="https://overcast.fm/+BtuxnN_5s/1937">TS</a>]
00:32:22 ◼ ► whole thing wasn't like just scrolling when I first got my hands on it but [<a href="https://overcast.fm/+BtuxnN_5s/1942">TS</a>]
00:32:28 ◼ ► clearly it wasn't you know it had a lower resolution or pixels per inch [<a href="https://overcast.fm/+BtuxnN_5s/1948">TS</a>]
00:32:31 ◼ ► density than the iphone did it was only like a hundred and thirty-three right [<a href="https://overcast.fm/+BtuxnN_5s/1951">TS</a>]
00:32:36 ◼ ► cousin that went to 266 11 Red you can definitely see pixels and it wasn't that [<a href="https://overcast.fm/+BtuxnN_5s/1956">TS</a>]
00:32:42 ◼ ► fast and then if you had given me the pixel count of the ipad pro and so when [<a href="https://overcast.fm/+BtuxnN_5s/1962">TS</a>]
00:32:48 ◼ ► do you think they'll they'll be able to make one of these devices and iOS device [<a href="https://overcast.fm/+BtuxnN_5s/1968">TS</a>]
00:32:52 ◼ ► with the display with that many pixels and have it you know completely complete [<a href="https://overcast.fm/+BtuxnN_5s/1972">TS</a>]
00:32:57 ◼ ► you frames per second response of this i would have thought well it's possible [<a href="https://overcast.fm/+BtuxnN_5s/1977">TS</a>]
00:33:01 ◼ ► but I would have thought you know maybe like 10 years and you know it was only [<a href="https://overcast.fm/+BtuxnN_5s/1981">TS</a>]
00:33:05 ◼ ► five years so that you know it was at least double what i would have guessed [<a href="https://overcast.fm/+BtuxnN_5s/1985">TS</a>]
00:33:09 ◼ ► as as a as a optimistic scenario is if a funny story about Steve Jobs wanting [<a href="https://overcast.fm/+BtuxnN_5s/1989">TS</a>]
00:33:17 ◼ ► sushi at caffe macs so he just told him look at me the best sushi chef in the [<a href="https://overcast.fm/+BtuxnN_5s/1997">TS</a>]
00:33:20 ◼ ► world they went and got him a great sushi chef and the same time he said you [<a href="https://overcast.fm/+BtuxnN_5s/2000">TS</a>]
00:33:23 ◼ ► know I want something I understand these trips at things i just want to give me [<a href="https://overcast.fm/+BtuxnN_5s/2003">TS</a>]
00:33:26 ◼ ► the best ship died in the world and they want him the best guy in the world and [<a href="https://overcast.fm/+BtuxnN_5s/2006">TS</a>]
00:33:30 ◼ ► over the time they just kept accumulating really really good cheap [<a href="https://overcast.fm/+BtuxnN_5s/2010">TS</a>]
00:33:33 ◼ ► people and i think most of them still aren't publicly well known that those [<a href="https://overcast.fm/+BtuxnN_5s/2013">TS</a>]
00:33:35 ◼ ► people are working at apple but the team we've assembled there is absolutely [<a href="https://overcast.fm/+BtuxnN_5s/2015">TS</a>]
00:33:39 ◼ ► industry-leading I think we're going to only see more and more impressive stuff [<a href="https://overcast.fm/+BtuxnN_5s/2019">TS</a>]
00:33:43 ◼ ► yeah and I really do feel like that's what Apple watch needs the most you know [<a href="https://overcast.fm/+BtuxnN_5s/2023">TS</a>]
00:33:52 ◼ ► if we can you can criticize you know that's that there's a weird aspect to it [<a href="https://overcast.fm/+BtuxnN_5s/2032">TS</a>]
00:33:57 ◼ ► in terms of watches being jewelry and watches being you know anything that [<a href="https://overcast.fm/+BtuxnN_5s/2037">TS</a>]
00:34:02 ◼ ► qualifies as jewelry being something that people use to sort of signify their [<a href="https://overcast.fm/+BtuxnN_5s/2042">TS</a>]
00:34:07 ◼ ► own personal sense of style and the fact that if you look at traditional watches [<a href="https://overcast.fm/+BtuxnN_5s/2047">TS</a>]
00:34:11 ◼ ► it's a product category where it's almost an uncountable number of options [<a href="https://overcast.fm/+BtuxnN_5s/2051">TS</a>]
00:34:19 ◼ ► even if you just said I'm gonna go to my local shopping mall and i'm going to buy [<a href="https://overcast.fm/+BtuxnN_5s/2059">TS</a>]
00:34:23 ◼ ► myself a watch just in the stores in that one mall that you go to the number [<a href="https://overcast.fm/+BtuxnN_5s/2063">TS</a>]
00:34:29 ◼ ► of watches that you would consider if you look at all of them is you know you [<a href="https://overcast.fm/+BtuxnN_5s/2069">TS</a>]
00:34:32 ◼ ► know you wouldn't be able to do it and daggering staggering and that you know [<a href="https://overcast.fm/+BtuxnN_5s/2072">TS</a>]
00:34:36 ◼ ► with with serious variety in in the in the the looks that you can go through [<a href="https://overcast.fm/+BtuxnN_5s/2076">TS</a>]
00:34:43 ◼ ► and then with Apple watch the pitch is everybody's gonna get a watch that more [<a href="https://overcast.fm/+BtuxnN_5s/2083">TS</a>]
00:34:49 ◼ ► or less looks the same and yes there are you know there's a difference between [<a href="https://overcast.fm/+BtuxnN_5s/2089">TS</a>]
00:34:52 ◼ ► the steel and leather and the sport bands but the watch itself is [<a href="https://overcast.fm/+BtuxnN_5s/2092">TS</a>]
00:34:59 ◼ ► fundamentally this identical capsule-shaped rectangle and you know [<a href="https://overcast.fm/+BtuxnN_5s/2099">TS</a>]
00:35:09 ◼ ► there's a reason for that I don't think to take they can't it's not feasible for [<a href="https://overcast.fm/+BtuxnN_5s/2109">TS</a>]
00:35:13 ◼ ► them even with the number you know just think about the variety of options they [<a href="https://overcast.fm/+BtuxnN_5s/2113">TS</a>]
00:35:16 ◼ ► have given this limited design that's that's a weird thing and you know for [<a href="https://overcast.fm/+BtuxnN_5s/2116">TS</a>]
00:35:21 ◼ ► people not to go off on a down the rabbit hole of round vs rectangular and [<a href="https://overcast.fm/+BtuxnN_5s/2121">TS</a>]
00:35:28 ◼ ► you know which is the way to go for smartwatches I think they went [<a href="https://overcast.fm/+BtuxnN_5s/2128">TS</a>]
00:35:34 ◼ ► rectangular for good reason but just even given that distinction alone i [<a href="https://overcast.fm/+BtuxnN_5s/2134">TS</a>]
00:35:39 ◼ ► understand that then there's a reason that people could criticize that but i [<a href="https://overcast.fm/+BtuxnN_5s/2139">TS</a>]
00:35:43 ◼ ► don't think that that's the sort of thing that they need to look at for [<a href="https://overcast.fm/+BtuxnN_5s/2143">TS</a>]
00:35:45 ◼ ► Apple watch to like I feel like a basic look and layout of it is fine and that's [<a href="https://overcast.fm/+BtuxnN_5s/2145">TS</a>]
00:35:52 ◼ ► not absolutely not what's holding it back from being more useful more he was [<a href="https://overcast.fm/+BtuxnN_5s/2152">TS</a>]
00:35:56 ◼ ► good enough for later in general it's good enough for me that was amazing i [<a href="https://overcast.fm/+BtuxnN_5s/2156">TS</a>]
00:36:01 ◼ ► was that was you tweeted that right yeah I can't believe I didn't see that that [<a href="https://overcast.fm/+BtuxnN_5s/2161">TS</a>]
00:36:06 ◼ ► screenshot more i add I hadn't seen that since Apple watch came out so if I [<a href="https://overcast.fm/+BtuxnN_5s/2166">TS</a>]
00:36:12 ◼ ► output in the show notes I promise but but Renee had to posted a tweet a [<a href="https://overcast.fm/+BtuxnN_5s/2172">TS</a>]
00:36:16 ◼ ► screenshot from Return of the Jedi wear layers like wrist communicator really [<a href="https://overcast.fm/+BtuxnN_5s/2176">TS</a>]
00:36:24 ◼ ► I mean not like not like so much that you would suspect that it was [<a href="https://overcast.fm/+BtuxnN_5s/2184">TS</a>]
00:36:27 ◼ ► photoshopped onto the screen shot but it looks pretty similar [<a href="https://overcast.fm/+BtuxnN_5s/2187">TS</a>]
00:36:31 ◼ ► yeah amazing so anyway my hope for 2016 Apple watch to which I'm guessing he'll [<a href="https://overcast.fm/+BtuxnN_5s/2191">TS</a>]
00:36:37 ◼ ► probably come out around the same time as last year's I'm you know route there [<a href="https://overcast.fm/+BtuxnN_5s/2197">TS</a>]
00:36:41 ◼ ► are rumors already that there's going to be a march event this year and i would [<a href="https://overcast.fm/+BtuxnN_5s/2201">TS</a>]
00:36:45 ◼ ► not be surprised about the watch to comes out my guess is Apple watch two [<a href="https://overcast.fm/+BtuxnN_5s/2205">TS</a>]
00:36:50 ◼ ► will look very much like Apple watch one case compatible and that all the [<a href="https://overcast.fm/+BtuxnN_5s/2210">TS</a>]
00:36:56 ◼ ► improvements will be pretty much from Johnny's Fugees team I think and of [<a href="https://overcast.fm/+BtuxnN_5s/2216">TS</a>]
00:37:02 ◼ ► course I of course obviously software you know a Apple watch 32 Apple watch [<a href="https://overcast.fm/+BtuxnN_5s/2222">TS</a>]
00:37:08 ◼ ► os3 to accurately watching us watch us 32 to take advantage of them [<a href="https://overcast.fm/+BtuxnN_5s/2228">TS</a>]
00:37:14 ◼ ► I agree and I think that the mistake that we often making technology as [<a href="https://overcast.fm/+BtuxnN_5s/2234">TS</a>]
00:37:18 ◼ ► people say i don't want to buy you out [<a href="https://overcast.fm/+BtuxnN_5s/2238">TS</a>]
00:37:19 ◼ ► watch again i just bought one last year but apples never targeted year-over-year [<a href="https://overcast.fm/+BtuxnN_5s/2239">TS</a>]
00:37:23 ◼ ► either happy if you want to upgrade your ass over a year and some script [<a href="https://overcast.fm/+BtuxnN_5s/2243">TS</a>]
00:37:26 ◼ ► subscription things are doing now that is more geared towards that but [<a href="https://overcast.fm/+BtuxnN_5s/2246">TS</a>]
00:37:29 ◼ ► traditionally the second version is not many people have the first version but [<a href="https://overcast.fm/+BtuxnN_5s/2249">TS</a>]
00:37:32 ◼ ► for people who didn't for whatever reason by the first version has a lot of [<a href="https://overcast.fm/+BtuxnN_5s/2252">TS</a>]
00:37:35 ◼ ► people who don't have apple watches and those are the ones that are gonna gun [<a href="https://overcast.fm/+BtuxnN_5s/2255">TS</a>]
00:37:38 ◼ ► for with the second right and the criticism from people who bought Apple [<a href="https://overcast.fm/+BtuxnN_5s/2258">TS</a>]
00:37:42 ◼ ► watch 11 is inevitable and it will be for the sybaris but if you think about [<a href="https://overcast.fm/+BtuxnN_5s/2262">TS</a>]
00:37:47 ◼ ► it from Apple's perspective and sometimes i think when i when i take the [<a href="https://overcast.fm/+BtuxnN_5s/2267">TS</a>]
00:37:51 ◼ ► think about it from Apple's perspective angle on an explanation for why they're [<a href="https://overcast.fm/+BtuxnN_5s/2271">TS</a>]
00:37:55 ◼ ► doing this people get angry but they're still not being logical like what else [<a href="https://overcast.fm/+BtuxnN_5s/2275">TS</a>]
00:38:01 ◼ ► are they you know the only of the only two options they would have had would [<a href="https://overcast.fm/+BtuxnN_5s/2281">TS</a>]
00:38:05 ◼ ► have been not to release the watch one last year at all because that there's a [<a href="https://overcast.fm/+BtuxnN_5s/2285">TS</a>]
00:38:11 ◼ ► new one they knew that the two words coming out in $MONTH 2016 which is true [<a href="https://overcast.fm/+BtuxnN_5s/2291">TS</a>]
00:38:17 ◼ ► yeah with which it if you get locked into that type of thinking they would [<a href="https://overcast.fm/+BtuxnN_5s/2297">TS</a>]
00:38:21 ◼ ► they would not release anything that would turn into Willy Wonka's chocolate [<a href="https://overcast.fm/+BtuxnN_5s/2301">TS</a>]
00:38:24 ◼ ► factory that's closed and doesn't release anything which might be good for [<a href="https://overcast.fm/+BtuxnN_5s/2304">TS</a>]
00:38:27 ◼ ► the privately-held walk a chocolate company but is not good at all for the [<a href="https://overcast.fm/+BtuxnN_5s/2307">TS</a>]
00:38:31 ◼ ► publicly-held apple can Apple incorporated and then what would be the [<a href="https://overcast.fm/+BtuxnN_5s/2311">TS</a>]
00:38:36 ◼ ► other thing to do to to not release Apple watch to which they could do this [<a href="https://overcast.fm/+BtuxnN_5s/2316">TS</a>]
00:38:41 ◼ ► year but just to make apple watch one users happy well that's suicide in the [<a href="https://overcast.fm/+BtuxnN_5s/2321">TS</a>]
00:38:46 ◼ ► tech tech world you can't just sell an old thing [<a href="https://overcast.fm/+BtuxnN_5s/2326">TS</a>]
00:38:49 ◼ ► so you don't annoy the people that I mean this is the nits you know I think [<a href="https://overcast.fm/+BtuxnN_5s/2329">TS</a>]
00:38:55 ◼ ► Steve Jobs said about as well as anybody could not really with it year-over-year [<a href="https://overcast.fm/+BtuxnN_5s/2335">TS</a>]
00:38:59 ◼ ► upgrade but when the back in $MONTH 2007 when the price dropped of the iphone two [<a href="https://overcast.fm/+BtuxnN_5s/2339">TS</a>]
00:39:05 ◼ ► or three months after it first came out it was like hey this is this is [<a href="https://overcast.fm/+BtuxnN_5s/2345">TS</a>]
00:39:12 ◼ ► you know we're going we're trying to make you know make this as fast as [<a href="https://overcast.fm/+BtuxnN_5s/2352">TS</a>]
00:39:15 ◼ ► possible and sell it at the best price we can as fast as we can and we you know [<a href="https://overcast.fm/+BtuxnN_5s/2355">TS</a>]
00:39:19 ◼ ► we can't worry about breaking eggs along the way now and for the thing you people [<a href="https://overcast.fm/+BtuxnN_5s/2359">TS</a>]
00:39:22 ◼ ► do get angry but for me the explaining at least best as we can what Apple is [<a href="https://overcast.fm/+BtuxnN_5s/2362">TS</a>]
00:39:26 ◼ ► thinking at least less people hate apple intelligently instead of hating him for [<a href="https://overcast.fm/+BtuxnN_5s/2366">TS</a>]
00:39:29 ◼ ► superficial reactionary reasons they can listen to the explanation understand [<a href="https://overcast.fm/+BtuxnN_5s/2369">TS</a>]
00:39:33 ◼ ► point of view and then hate them for good reason it does it is and I've heard [<a href="https://overcast.fm/+BtuxnN_5s/2373">TS</a>]
00:39:40 ◼ ► a lot of people say it you know i mean you know i bought with I you know I [<a href="https://overcast.fm/+BtuxnN_5s/2380">TS</a>]
00:39:45 ◼ ► bought my stainless-steel Apple watch with my eyes wide open knowing that you [<a href="https://overcast.fm/+BtuxnN_5s/2385">TS</a>]
00:39:48 ◼ ► know that it's probably gonna be good for a year and i'm an idiot I just throw [<a href="https://overcast.fm/+BtuxnN_5s/2388">TS</a>]
00:39:54 ◼ ► money home all sorts of apple stuff uh I think the people who are sensible about [<a href="https://overcast.fm/+BtuxnN_5s/2394">TS</a>]
00:39:59 ◼ ► it and lots and lots of people i heard from said I'm I'm willing to wait a year [<a href="https://overcast.fm/+BtuxnN_5s/2399">TS</a>]
00:40:03 ◼ ► to get my first Apple watch very sensible very sensible take it will and [<a href="https://overcast.fm/+BtuxnN_5s/2403">TS</a>]
00:40:08 ◼ ► if that's the type of personality you have you know you know you're going to I [<a href="https://overcast.fm/+BtuxnN_5s/2408">TS</a>]
00:40:12 ◼ ► think you're going to be very satisfied with that patients or people who are so [<a href="https://overcast.fm/+BtuxnN_5s/2412">TS</a>]
00:40:16 ◼ ► maybe slightly less patience or maybe had more money willing to throw a people [<a href="https://overcast.fm/+BtuxnN_5s/2416">TS</a>]
00:40:20 ◼ ► who said i'm going to get one but i'm going to get the sport model because I [<a href="https://overcast.fm/+BtuxnN_5s/2420">TS</a>]
00:40:23 ◼ ► bet are going to want to get a new one the next year all very brittle some [<a href="https://overcast.fm/+BtuxnN_5s/2423">TS</a>]
00:40:27 ◼ ► people never want the reveille board and some people always want to be on the [<a href="https://overcast.fm/+BtuxnN_5s/2427">TS</a>]
00:40:30 ◼ ► ground floor of a new technology and it's different kinds of personalities [<a href="https://overcast.fm/+BtuxnN_5s/2430">TS</a>]
00:40:32 ◼ ► not everyone's the same and you can sort of pick the one that you want and it's [<a href="https://overcast.fm/+BtuxnN_5s/2432">TS</a>]
00:40:36 ◼ ► up to you to make an informed rational adult decision now [<a href="https://overcast.fm/+BtuxnN_5s/2436">TS</a>]
00:40:39 ◼ ► alright one last thing prediction on the Apple watch [<a href="https://overcast.fm/+BtuxnN_5s/2439">TS</a>]
00:40:43 ◼ ► dude do you agree that it probably could be announced in march yeah i think this [<a href="https://overcast.fm/+BtuxnN_5s/2443">TS</a>]
00:40:47 ◼ ► year's march event will pretty closely mirror last year's do you think that it [<a href="https://overcast.fm/+BtuxnN_5s/2447">TS</a>]
00:40:51 ◼ ► will be more like the Apple or the iphone 3g or the 3gs that's interesting [<a href="https://overcast.fm/+BtuxnN_5s/2451">TS</a>]
00:41:01 ◼ ► because the 3g famously the Apple didn't count as a full version it was a 1 comma [<a href="https://overcast.fm/+BtuxnN_5s/2461">TS</a>]
00:41:05 ◼ ► product it wasn't the two common product that was a 3gs so it was basically what [<a href="https://overcast.fm/+BtuxnN_5s/2465">TS</a>]
00:41:09 ◼ ► the iphone was meant to be from an internal at least tracking perspective [<a href="https://overcast.fm/+BtuxnN_5s/2469">TS</a>]
00:41:14 ◼ ► where I think Apple watch hardware to your point will be somewhere and what [<a href="https://overcast.fm/+BtuxnN_5s/2474">TS</a>]
00:41:18 ◼ ► they're going to designate it but I think I'm agree with you on that it is [<a href="https://overcast.fm/+BtuxnN_5s/2478">TS</a>]
00:41:22 ◼ ► going to be more of a rounding out the way watch us to was then another leap [<a href="https://overcast.fm/+BtuxnN_5s/2482">TS</a>]
00:41:26 ◼ ► so which one do you think it's going to be more like I think anymore like the 3g [<a href="https://overcast.fm/+BtuxnN_5s/2486">TS</a>]
00:41:32 ◼ ► and it will be keeping in mind that Apple often has a conservative version [<a href="https://overcast.fm/+BtuxnN_5s/2492">TS</a>]
00:41:35 ◼ ► of the product and a very aspirational version of product and they have to [<a href="https://overcast.fm/+BtuxnN_5s/2495">TS</a>]
00:41:38 ◼ ► figure out which one they can reliably deliver any year i think they absolutely [<a href="https://overcast.fm/+BtuxnN_5s/2498">TS</a>]
00:41:41 ◼ ► have both ready i but i think based on the Apple watch this year I think will [<a href="https://overcast.fm/+BtuxnN_5s/2501">TS</a>]
00:41:46 ◼ ► get more like the 3g version mm I wonder I I was kind of thinking maybe it would [<a href="https://overcast.fm/+BtuxnN_5s/2506">TS</a>]
00:41:50 ◼ ► be more like a 3gs like maybe more like to compare them more like the original [<a href="https://overcast.fm/+BtuxnN_5s/2510">TS</a>]
00:42:00 ◼ ► iphone didn't exist that we started with the 3g and we're going to the 3gs in [<a href="https://overcast.fm/+BtuxnN_5s/2520">TS</a>]
00:42:07 ◼ ► other words it will look at how long was a better version a better comparison [<a href="https://overcast.fm/+BtuxnN_5s/2527">TS</a>]
00:42:10 ◼ ► oh yeah it's thinner i agree i think it's the universe because the I the [<a href="https://overcast.fm/+BtuxnN_5s/2530">TS</a>]
00:42:14 ◼ ► iphone 3g got a better radio but not a a better processor and i think the the I [<a href="https://overcast.fm/+BtuxnN_5s/2534">TS</a>]
00:42:19 ◼ ► Apple watch 2 is going to get the better processor not necessarily the radios all [<a href="https://overcast.fm/+BtuxnN_5s/2539">TS</a>]
00:42:23 ◼ ► right that's what I'm thinking I'm thinking a better processor and yeah [<a href="https://overcast.fm/+BtuxnN_5s/2543">TS</a>]
00:42:26 ◼ ► probably not better radios well we'll see i don't know maybe a measure of the [<a href="https://overcast.fm/+BtuxnN_5s/2546">TS</a>]
00:42:30 ◼ ► two and maybe you're right that the ipad 2 is maybe the better example although [<a href="https://overcast.fm/+BtuxnN_5s/2550">TS</a>]
00:42:34 ◼ ► the ipad 2 is really largely about making the thing dinner [<a href="https://overcast.fm/+BtuxnN_5s/2554">TS</a>]
00:42:38 ◼ ► yeah I don't think they don't see I don't think we're going to see that with [<a href="https://overcast.fm/+BtuxnN_5s/2558">TS</a>]
00:42:40 ◼ ► the watch i don't think we're going to see it thinner version i don't think we [<a href="https://overcast.fm/+BtuxnN_5s/2560">TS</a>]
00:42:44 ◼ ► well I we will eventually and I'm sure what we never need to I mean there's I [<a href="https://overcast.fm/+BtuxnN_5s/2564">TS</a>]
00:42:52 ◼ ► bet it inevitably they're going to get to a point where we're jony ive's team [<a href="https://overcast.fm/+BtuxnN_5s/2572">TS</a>]
00:42:58 ◼ ► is going to start pressing the the nada we're going to make it a lot better [<a href="https://overcast.fm/+BtuxnN_5s/2578">TS</a>]
00:43:03 ◼ ► well they typically make things thinner because they want to make them lighter [<a href="https://overcast.fm/+BtuxnN_5s/2583">TS</a>]
00:43:06 ◼ ► because later for them is essential to usability but things like the apple TV [<a href="https://overcast.fm/+BtuxnN_5s/2586">TS</a>]
00:43:09 ◼ ► 3d touch there are exceptions to that rule for them there's things that they [<a href="https://overcast.fm/+BtuxnN_5s/2589">TS</a>]
00:43:13 ◼ ► believe are important features or capabilities that they're going to just [<a href="https://overcast.fm/+BtuxnN_5s/2593">TS</a>]
00:43:16 ◼ ► blow through the the envelopes on that but they have a huge thermal like I I my [<a href="https://overcast.fm/+BtuxnN_5s/2596">TS</a>]
00:43:21 ◼ ► understanding is that the s-1 runs as hard as it physically can for that [<a href="https://overcast.fm/+BtuxnN_5s/2601">TS</a>]
00:43:25 ◼ ► yeah thats i wouldn't be surprised especially given how slow some things [<a href="https://overcast.fm/+BtuxnN_5s/2605">TS</a>]
00:43:29 ◼ ► are ya that there's just no way so anyway we'll see i'm excited about it [<a href="https://overcast.fm/+BtuxnN_5s/2609">TS</a>]
00:43:33 ◼ ► was something else that was really cool about the March event and that was sort [<a href="https://overcast.fm/+BtuxnN_5s/2613">TS</a>]
00:43:36 ◼ ► of the coming out of jeff williams like introduced research kit that was the [<a href="https://overcast.fm/+BtuxnN_5s/2616">TS</a>]
00:43:40 ◼ ► first time we saw is arguably one of the most powerful people at Apple on the [<a href="https://overcast.fm/+BtuxnN_5s/2620">TS</a>]
00:43:44 ◼ ► stage right he went from beginning of the year had hadn't he appeared onstage [<a href="https://overcast.fm/+BtuxnN_5s/2624">TS</a>]
00:43:50 ◼ ► and it was sort of a you know it wasn't a secret i mean is there on the press [<a href="https://overcast.fm/+BtuxnN_5s/2630">TS</a>]
00:43:56 ◼ ► bios page for apple executives but wasn't really known public [<a href="https://overcast.fm/+BtuxnN_5s/2636">TS</a>]
00:43:59 ◼ ► buy them by the end of the area been promoted to chief operating officer had [<a href="https://overcast.fm/+BtuxnN_5s/2639">TS</a>]
00:44:04 ◼ ► been on stage I think he was a WC was definitely the September event and he [<a href="https://overcast.fm/+BtuxnN_5s/2644">TS</a>]
00:44:07 ◼ ► owns the watch this hero's his was his project [<a href="https://overcast.fm/+BtuxnN_5s/2647">TS</a>]
00:44:10 ◼ ► yes that is actually true and not well known and you know kind of a a I thought [<a href="https://overcast.fm/+BtuxnN_5s/2650">TS</a>]
00:44:21 ◼ ► about this thing right about much about it but I thought about it when they made [<a href="https://overcast.fm/+BtuxnN_5s/2661">TS</a>]
00:44:24 ◼ ► the announcement a week or two ago about the the executive not really changes [<a href="https://overcast.fm/+BtuxnN_5s/2664">TS</a>]
00:44:30 ◼ ► it's more or less promotions and like you wrote in your piece that I more sort [<a href="https://overcast.fm/+BtuxnN_5s/2670">TS</a>]
00:44:35 ◼ ► of making official changes that have been made internally for a while like [<a href="https://overcast.fm/+BtuxnN_5s/2675">TS</a>]
00:44:38 ◼ ► Johnny suruchi stature within the company was SVP level and in terms of it [<a href="https://overcast.fm/+BtuxnN_5s/2678">TS</a>]
00:44:44 ◼ ► you know the respect that he has and understanding of how important is it [<a href="https://overcast.fm/+BtuxnN_5s/2684">TS</a>]
00:44:48 ◼ ► just wasn't reflected in this if you do the job before you get the title at [<a href="https://overcast.fm/+BtuxnN_5s/2688">TS</a>]
00:44:51 ◼ ► apple right and and I was thinking about it with with jeff williams and clearly [<a href="https://overcast.fm/+BtuxnN_5s/2691">TS</a>]
00:44:57 ◼ ► part of the the gravity of being named CEO of Apple is that in the modern era [<a href="https://overcast.fm/+BtuxnN_5s/2697">TS</a>]
00:45:05 ◼ ► which again I always say is post next reunification there's only ever been one [<a href="https://overcast.fm/+BtuxnN_5s/2705">TS</a>]
00:45:11 ◼ ► other coo and that was Tim Cook and we see you know what that meant for him and [<a href="https://overcast.fm/+BtuxnN_5s/2711">TS</a>]
00:45:17 ◼ ► you know it clearly meant that he was number two and end in line to take over [<a href="https://overcast.fm/+BtuxnN_5s/2717">TS</a>]
00:45:22 ◼ ► CEO if anything happened to the CEO and I think you know it's hard not to think [<a href="https://overcast.fm/+BtuxnN_5s/2722">TS</a>]
00:45:26 ◼ ► the same with jeff williams and the other thing too that made me think about [<a href="https://overcast.fm/+BtuxnN_5s/2726">TS</a>]
00:45:31 ◼ ► it is that it to my knowledge when when Tim Cook was coo he never really had the [<a href="https://overcast.fm/+BtuxnN_5s/2731">TS</a>]
00:45:36 ◼ ► roll over a new product the way that Jeff Williams did with the watch in [<a href="https://overcast.fm/+BtuxnN_5s/2736">TS</a>]
00:45:40 ◼ ► particular it was a different like the the iphone was the clear example of the [<a href="https://overcast.fm/+BtuxnN_5s/2740">TS</a>]
00:45:46 ◼ ► big new product category that Scott Forstall basically on I mean steve jobs [<a href="https://overcast.fm/+BtuxnN_5s/2746">TS</a>]
00:45:50 ◼ ► and everything but Scott Forstall was the closest to not being steve jobs and [<a href="https://overcast.fm/+BtuxnN_5s/2750">TS</a>]
00:45:53 ◼ ► owning a product and there's there's no sort of scott forstall been unified now [<a href="https://overcast.fm/+BtuxnN_5s/2753">TS</a>]
00:45:58 ◼ ► and they do have kevin lynch but he's doing the software i think a brand-new [<a href="https://overcast.fm/+BtuxnN_5s/2758">TS</a>]
00:46:03 ◼ ► product needs somebody to sort of incubate it and and take care of it as a [<a href="https://overcast.fm/+BtuxnN_5s/2763">TS</a>]
00:46:07 ◼ ► specific new product before i can get reintegrated into the existing structure [<a href="https://overcast.fm/+BtuxnN_5s/2767">TS</a>]
00:46:11 ◼ ► and apple that ships iphones and I [<a href="https://overcast.fm/+BtuxnN_5s/2771">TS</a>]
00:46:13 ◼ ► pads every year yeah and i think that the operational angle on that is and [<a href="https://overcast.fm/+BtuxnN_5s/2773">TS</a>]
00:46:19 ◼ ► again it's I don't have the numbers off the top of my head but I think I mean [<a href="https://overcast.fm/+BtuxnN_5s/2779">TS</a>]
00:46:26 ◼ ► the number of iphones they sold in 2007 was maybe just a few million was in the [<a href="https://overcast.fm/+BtuxnN_5s/2786">TS</a>]
00:46:34 ◼ ► millions yeah I of that first one until yeah you know the one with the metal [<a href="https://overcast.fm/+BtuxnN_5s/2794">TS</a>]
00:46:40 ◼ ► casing was really really small and millions and I think they got to 10 [<a href="https://overcast.fm/+BtuxnN_5s/2800">TS</a>]
00:46:44 ◼ ► million by the end of $MONTH 2008 which would be a full year of selling the [<a href="https://overcast.fm/+BtuxnN_5s/2804">TS</a>]
00:46:49 ◼ ► original iphone and in six or seven months of selling the 3g but it was [<a href="https://overcast.fm/+BtuxnN_5s/2809">TS</a>]
00:46:54 ◼ ► really with subsidies that it took off [<a href="https://overcast.fm/+BtuxnN_5s/2814">TS</a>]
00:46:56 ◼ ► yeah and its really with the 3g where production really ramped up [<a href="https://overcast.fm/+BtuxnN_5s/2816">TS</a>]
00:47:00 ◼ ► yeah and for all of our like if we just mentioned it earlier in the show all of [<a href="https://overcast.fm/+BtuxnN_5s/2820">TS</a>]
00:47:06 ◼ ► the bitching and moaning about the early production delays on the Apple watch in [<a href="https://overcast.fm/+BtuxnN_5s/2826">TS</a>]
00:47:11 ◼ ► april-may here we are just you know nine months later and we've gone through a [<a href="https://overcast.fm/+BtuxnN_5s/2831">TS</a>]
00:47:17 ◼ ► Christmas where there were no no supply problems and they've sold way more Apple [<a href="https://overcast.fm/+BtuxnN_5s/2837">TS</a>]
00:47:23 ◼ ► watches when we don't know exactly what because they're not how many because [<a href="https://overcast.fm/+BtuxnN_5s/2843">TS</a>]
00:47:26 ◼ ► they're not breaking them out but it's clear that they've sold way more Apple [<a href="https://overcast.fm/+BtuxnN_5s/2846">TS</a>]
00:47:30 ◼ ► watches in this first year than they did iphones in its first year and it's just [<a href="https://overcast.fm/+BtuxnN_5s/2850">TS</a>]
00:47:35 ◼ ► they were able to do internationally which the original iphone wasn't it was [<a href="https://overcast.fm/+BtuxnN_5s/2855">TS</a>]
00:47:38 ◼ ► available in one country and then maybe three or four countries for most of that [<a href="https://overcast.fm/+BtuxnN_5s/2858">TS</a>]
00:47:41 ◼ ► yeah that's also very true yeah and it's again and i'm not saying that I don't [<a href="https://overcast.fm/+BtuxnN_5s/2861">TS</a>]
00:47:45 ◼ ► bring this up to to posit that the Apple watch is on pace to be more popular than [<a href="https://overcast.fm/+BtuxnN_5s/2865">TS</a>]
00:47:50 ◼ ► the iphone i think it's clearly just because Apple as a company and its [<a href="https://overcast.fm/+BtuxnN_5s/2870">TS</a>]
00:47:55 ◼ ► products that it it it is you know it's more of a cultural phenomenon and it can [<a href="https://overcast.fm/+BtuxnN_5s/2875">TS</a>]
00:47:59 ◼ ► make a new product known to people in a way that it couldn't before and they've [<a href="https://overcast.fm/+BtuxnN_5s/2879">TS</a>]
00:48:06 ◼ ► got really they've brought in their base of people who consider themselves Apple [<a href="https://overcast.fm/+BtuxnN_5s/2886">TS</a>]
00:48:10 ◼ ► customers and it always the ipod took awhile for the ipod to ramp up till [<a href="https://overcast.fm/+BtuxnN_5s/2890">TS</a>]
00:48:15 ◼ ► after became available on Windows it took awhile for the iphone grab the ipad [<a href="https://overcast.fm/+BtuxnN_5s/2895">TS</a>]
00:48:18 ◼ ► ramped up incredibly quickly but then it also slope down fast to and it feels [<a href="https://overcast.fm/+BtuxnN_5s/2898">TS</a>]
00:48:22 ◼ ► like you know you're on a highway that has a speed limit and regardless of how [<a href="https://overcast.fm/+BtuxnN_5s/2902">TS</a>]
00:48:26 ◼ ► still that speed limit so you can have initial burst or you could have a slow [<a href="https://overcast.fm/+BtuxnN_5s/2906">TS</a>]
00:48:30 ◼ ► acceleration but all the products were to get there in the end I also think [<a href="https://overcast.fm/+BtuxnN_5s/2910">TS</a>]
00:48:33 ◼ ► that with the ipad which I think sold somewhere between like 10 and 15 million [<a href="https://overcast.fm/+BtuxnN_5s/2913">TS</a>]
00:48:41 ◼ ► don't quote me on that but i'm pretty sure that you're going right [<a href="https://overcast.fm/+BtuxnN_5s/2921">TS</a>]
00:48:49 ◼ ► claymores show with people guessing at first year sales and it was like me and [<a href="https://overcast.fm/+BtuxnN_5s/2929">TS</a>]
00:48:54 ◼ ► andy and adco and yes I think Jason Snell forget who else was on but my [<a href="https://overcast.fm/+BtuxnN_5s/2934">TS</a>]
00:48:59 ◼ ► guess is that Jason was no on remotely and my guess was way higher than [<a href="https://overcast.fm/+BtuxnN_5s/2939">TS</a>]
00:49:04 ◼ ► everybody else's and I was still low of what actually turned out but even then I [<a href="https://overcast.fm/+BtuxnN_5s/2944">TS</a>]
00:49:09 ◼ ► feel like making that original iPad wasn't anywhere near as much of a [<a href="https://overcast.fm/+BtuxnN_5s/2949">TS</a>]
00:49:15 ◼ ► stretch operationally because they had three years under their belt of making [<a href="https://overcast.fm/+BtuxnN_5s/2955">TS</a>]
00:49:19 ◼ ► iphones and the technology was fundamentally the same except this was [<a href="https://overcast.fm/+BtuxnN_5s/2959">TS</a>]
00:49:22 ◼ ► bigger and so it's in some ways that makes it easier [<a href="https://overcast.fm/+BtuxnN_5s/2962">TS</a>]
00:49:26 ◼ ► whereas with the watch here they are taking these iphone style chips and [<a href="https://overcast.fm/+BtuxnN_5s/2966">TS</a>]
00:49:33 ◼ ► display technology and etc and making a really really small thing with [<a href="https://overcast.fm/+BtuxnN_5s/2973">TS</a>]
00:49:38 ◼ ► incredibly tight tolerance for so many of these things physically that it was [<a href="https://overcast.fm/+BtuxnN_5s/2978">TS</a>]
00:49:43 ◼ ► yeah like I ipad rent-a-center even ran what was called iphone OS that time [<a href="https://overcast.fm/+BtuxnN_5s/2983">TS</a>]
00:49:48 ◼ ► where with watch as they created that separate interface layer rather like the [<a href="https://overcast.fm/+BtuxnN_5s/2988">TS</a>]
00:49:51 ◼ ► clock faces and for carousel and for some other things right [<a href="https://overcast.fm/+BtuxnN_5s/2991">TS</a>]
00:49:57 ◼ ► big difference i think is that the idea was also 10 years of phones before the [<a href="https://overcast.fm/+BtuxnN_5s/2997">TS</a>]
00:49:59 ◼ ► iphone and ten years of tablets before the ipass they sort of knew what the [<a href="https://overcast.fm/+BtuxnN_5s/2999">TS</a>]
00:50:02 ◼ ► problems were that they wanted to fix we're with the Apple watch they entered [<a href="https://overcast.fm/+BtuxnN_5s/3002">TS</a>]
00:50:05 ◼ ► the product Carrick category very quickly and there isn't as much evidence [<a href="https://overcast.fm/+BtuxnN_5s/3005">TS</a>]
00:50:08 ◼ ► that's what they don't have as much information about what that product [<a href="https://overcast.fm/+BtuxnN_5s/3008">TS</a>]
00:50:12 ◼ ► needs to be there sort of part of the experiment for the first time [<a href="https://overcast.fm/+BtuxnN_5s/3012">TS</a>]
00:50:16 ◼ ► yeah alright let's take a break i think another sponsor and then we'll go like [<a href="https://overcast.fm/+BtuxnN_5s/3016">TS</a>]
00:50:19 ◼ ► next up is WWDC right yeah all right well our next sponsor is our good [<a href="https://overcast.fm/+BtuxnN_5s/3019">TS</a>]
00:50:25 ◼ ► friends at automatic what is automatic is a connected car adapter i call it I [<a href="https://overcast.fm/+BtuxnN_5s/3025">TS</a>]
00:50:31 ◼ ► call it a dingus the dingus it plugs into your car's diagnostic port that's [<a href="https://overcast.fm/+BtuxnN_5s/3031">TS</a>]
00:50:38 ◼ ► the all these cars have the exact same port every car manufactured since 1996 [<a href="https://overcast.fm/+BtuxnN_5s/3038">TS</a>]
00:50:42 ◼ ► has one of these ports it's this thing that when you take it in take your car [<a href="https://overcast.fm/+BtuxnN_5s/3042">TS</a>]
00:50:46 ◼ ► into the the dealer or your local auto shop they just plug this thing into the [<a href="https://overcast.fm/+BtuxnN_5s/3046">TS</a>]
00:50:50 ◼ ► same port and it tells them all this diagnostic information about your car if [<a href="https://overcast.fm/+BtuxnN_5s/3050">TS</a>]
00:50:54 ◼ ► you have like a warning like come on our or hey go you know you need to go get [<a href="https://overcast.fm/+BtuxnN_5s/3054">TS</a>]
00:50:59 ◼ ► your oil changed and it says like go get service a1 or something like that if you [<a href="https://overcast.fm/+BtuxnN_5s/3059">TS</a>]
00:51:05 ◼ ► have automatic you plug your you plug it into your car it tells you exactly what [<a href="https://overcast.fm/+BtuxnN_5s/3065">TS</a>]
00:51:08 ◼ ► that means it actually decodes it tells you or if there's like a problem with [<a href="https://overcast.fm/+BtuxnN_5s/3068">TS</a>]
00:51:12 ◼ ► the car not just like regular service but they say like you know error code f2 [<a href="https://overcast.fm/+BtuxnN_5s/3072">TS</a>]
00:51:20 ◼ ► automatic and tell you exactly what that means and you'll know whether it's hey [<a href="https://overcast.fm/+BtuxnN_5s/3080">TS</a>]
00:51:24 ◼ ► this is actually serious or B this is you know this is yeah something's got to [<a href="https://overcast.fm/+BtuxnN_5s/3084">TS</a>]
00:51:29 ◼ ► get looked at but you can you know finish finish going where you're going [<a href="https://overcast.fm/+BtuxnN_5s/3089">TS</a>]
00:51:32 ◼ ► and not worry about it really really useful good just totally opened up [<a href="https://overcast.fm/+BtuxnN_5s/3092">TS</a>]
00:51:36 ◼ ► exactly what's going on with your car and it's kind of remarkable how much [<a href="https://overcast.fm/+BtuxnN_5s/3096">TS</a>]
00:51:39 ◼ ► modern cars know about what's you know going on system-wide throughout the [<a href="https://overcast.fm/+BtuxnN_5s/3099">TS</a>]
00:51:44 ◼ ► whole car and it does all sorts of other things to it hooks up to your phone and [<a href="https://overcast.fm/+BtuxnN_5s/3104">TS</a>]
00:51:50 ◼ ► uses gps and it can give you a log of your trips and parking location it can [<a href="https://overcast.fm/+BtuxnN_5s/3110">TS</a>]
00:51:54 ◼ ► use the gps while you're driving to sort of rate your fuel economy and your [<a href="https://overcast.fm/+BtuxnN_5s/3114">TS</a>]
00:52:01 ◼ ► efficiency score you on that and they have a new app store for automatic and [<a href="https://overcast.fm/+BtuxnN_5s/3121">TS</a>]
00:52:09 ◼ ► you go there and it lets you hook up all sorts of things that you do this by [<a href="https://overcast.fm/+BtuxnN_5s/3129">TS</a>]
00:52:12 ◼ ► using your phone you just have your phone paired with bluetooth to the [<a href="https://overcast.fm/+BtuxnN_5s/3132">TS</a>]
00:52:15 ◼ ► automatic in your carp and you can hook up all sorts of cool things like ifttt [<a href="https://overcast.fm/+BtuxnN_5s/3135">TS</a>]
00:52:20 ◼ ► that if that if this then that and set up all sorts of scenarios where it says [<a href="https://overcast.fm/+BtuxnN_5s/3140">TS</a>]
00:52:25 ◼ ► if you get within 50 miles of your home you can have it hook up to your nest [<a href="https://overcast.fm/+BtuxnN_5s/3145">TS</a>]
00:52:32 ◼ ► thermostat and have it you know turn on the heat or in the summer turn on the [<a href="https://overcast.fm/+BtuxnN_5s/3152">TS</a>]
00:52:36 ◼ ► air conditioning all sorts of bread recipes like that they have lots and [<a href="https://overcast.fm/+BtuxnN_5s/3156">TS</a>]
00:52:41 ◼ ► lots of apps over 20 apps are in their app store you can go check it out an [<a href="https://overcast.fm/+BtuxnN_5s/3161">TS</a>]
00:52:45 ◼ ► automatic calm / apps and see the sort of things that are available [<a href="https://overcast.fm/+BtuxnN_5s/3165">TS</a>]
00:52:49 ◼ ► bottom line this is all really really cool stuff [<a href="https://overcast.fm/+BtuxnN_5s/3169">TS</a>]
00:52:53 ◼ ► it works on any kind of car any car made after $MONTH 1996 so it's not like you [<a href="https://overcast.fm/+BtuxnN_5s/3173">TS</a>]
00:52:58 ◼ ► need a certain brand or something like that certain model any card you just [<a href="https://overcast.fm/+BtuxnN_5s/3178">TS</a>]
00:53:01 ◼ ► plug this thing in it hooks it up even can tell you things like where you [<a href="https://overcast.fm/+BtuxnN_5s/3181">TS</a>]
00:53:05 ◼ ► parked your car because it has this GPS and it can remember stuff like that [<a href="https://overcast.fm/+BtuxnN_5s/3185">TS</a>]
00:53:09 ◼ ► how much is it well here's the thing it is super super it's amazingly cheap it's [<a href="https://overcast.fm/+BtuxnN_5s/3189">TS</a>]
00:53:15 ◼ ► just a hundred dollars ninety-nine dollars 95 cents normally but they have [<a href="https://overcast.fm/+BtuxnN_5s/3195">TS</a>]
00:53:19 ◼ ► a 20-percent off offer for talks to listeners that's twenty bucks you'll [<a href="https://overcast.fm/+BtuxnN_5s/3199">TS</a>]
00:53:24 ◼ ► save twenty bucks on this thing get four eighty dollars by going to automatic [<a href="https://overcast.fm/+BtuxnN_5s/3204">TS</a>]
00:53:28 ◼ ► calm / the talkshow automatic just felt like the dictionary word . com / the [<a href="https://overcast.fm/+BtuxnN_5s/3208">TS</a>]
00:53:35 ◼ ► talk show its ships into business days you'll get it [<a href="https://overcast.fm/+BtuxnN_5s/3215">TS</a>]
00:53:39 ◼ ► just two days from now after you listen to the show corner right now and here's [<a href="https://overcast.fm/+BtuxnN_5s/3219">TS</a>]
00:53:43 ◼ ► the last thing I'll say 45 day return policy with free shipping so if you buy [<a href="https://overcast.fm/+BtuxnN_5s/3223">TS</a>]
00:53:49 ◼ ► it you don't feel like this thing's worth 80 bucks you got 45 days send it [<a href="https://overcast.fm/+BtuxnN_5s/3229">TS</a>]
00:53:52 ◼ ► back to them and no money is out of the wall [<a href="https://overcast.fm/+BtuxnN_5s/3232">TS</a>]
00:53:56 ◼ ► my thanks to automatic alright WWDC well there was one thing right before WC that [<a href="https://overcast.fm/+BtuxnN_5s/3236">TS</a>]
00:54:02 ◼ ► was super interesting and that was Johnny I'm getting promoted to chief [<a href="https://overcast.fm/+BtuxnN_5s/3242">TS</a>]
00:54:05 ◼ ► design officer that Israel new direct reports going right to Tim Cook yeah [<a href="https://overcast.fm/+BtuxnN_5s/3245">TS</a>]
00:54:12 ◼ ► where's new direct reports that was Alan died yeah and howarth i'm forgetting his [<a href="https://overcast.fm/+BtuxnN_5s/3252">TS</a>]
00:54:17 ◼ ► first Richard Richard yes and that created this whole is Johnny I've [<a href="https://overcast.fm/+BtuxnN_5s/3257">TS</a>]
00:54:23 ◼ ► leaving Israel changing again a lot of noise i think over the course of the [<a href="https://overcast.fm/+BtuxnN_5s/3263">TS</a>]
00:54:28 ◼ ► year don't even really think about it anymore [<a href="https://overcast.fm/+BtuxnN_5s/3268">TS</a>]
00:54:31 ◼ ► no I don't think so and I get the feeling I don't feel like you know again [<a href="https://overcast.fm/+BtuxnN_5s/3271">TS</a>]
00:54:39 ◼ ► would it be the biggest shock in the world if he leaves in a couple of years [<a href="https://overcast.fm/+BtuxnN_5s/3279">TS</a>]
00:54:45 ◼ ► I mean you never know you know he's obviously a very private person you [<a href="https://overcast.fm/+BtuxnN_5s/3285">TS</a>]
00:54:49 ◼ ► don't really know you know you know can't if you don't know how could you [<a href="https://overcast.fm/+BtuxnN_5s/3289">TS</a>]
00:54:53 ◼ ► say and this could be then be seen in hindsight as a you know precursor to [<a href="https://overcast.fm/+BtuxnN_5s/3293">TS</a>]
00:54:58 ◼ ► that but my guess is no because from what I dunno of them and what you know [<a href="https://overcast.fm/+BtuxnN_5s/3298">TS</a>]
00:55:04 ◼ ► it's obvious is if if he's obsessive about design where else what else is he [<a href="https://overcast.fm/+BtuxnN_5s/3304">TS</a>]
00:55:08 ◼ ► going to do like it seems to me like what you would want to do if he could do [<a href="https://overcast.fm/+BtuxnN_5s/3308">TS</a>]
00:55:12 ◼ ► whatever he wanted to all day every day is run apples design team we saw that in [<a href="https://overcast.fm/+BtuxnN_5s/3312">TS</a>]
00:55:17 ◼ ► the 60 minute special they showed everything from his little sketch book [<a href="https://overcast.fm/+BtuxnN_5s/3317">TS</a>]
00:55:20 ◼ ► where he made the the watch designs to the CNC machine spitting out behind them [<a href="https://overcast.fm/+BtuxnN_5s/3320">TS</a>]
00:55:24 ◼ ► to his glee over the giant glass panels being installed it at the campus to [<a href="https://overcast.fm/+BtuxnN_5s/3324">TS</a>]
00:55:29 ◼ ► ya-ya the biggest pieces of curved glass ever made [<a href="https://overcast.fm/+BtuxnN_5s/3329">TS</a>]
00:55:33 ◼ ► that's pretty interesting what a great job yeah and I feel like what the [<a href="https://overcast.fm/+BtuxnN_5s/3333">TS</a>]
00:55:38 ◼ ► promotion of dye and and hearth really meant was that it frees him up from [<a href="https://overcast.fm/+BtuxnN_5s/3338">TS</a>]
00:55:45 ◼ ► administrative and bureaucratic responsibilities that there are meetings [<a href="https://overcast.fm/+BtuxnN_5s/3345">TS</a>]
00:55:52 ◼ ► now that instead of heat attending you know Diane door howarth can attend and [<a href="https://overcast.fm/+BtuxnN_5s/3352">TS</a>]
00:55:59 ◼ ► just things like four people on the design team like approving vacation [<a href="https://overcast.fm/+BtuxnN_5s/3359">TS</a>]
00:56:02 ◼ ► schedules or whatever else of the kind of administrative stuff that somebody [<a href="https://overcast.fm/+BtuxnN_5s/3362">TS</a>]
00:56:05 ◼ ► has to be in charge of it's not him anymore and that yeah and I think it's [<a href="https://overcast.fm/+BtuxnN_5s/3365">TS</a>]
00:56:10 ◼ ► similar to what we'll talk about with phil schiller later where it removes [<a href="https://overcast.fm/+BtuxnN_5s/3370">TS</a>]
00:56:12 ◼ ► bottlenecks from the process of Apple as Apple scales [<a href="https://overcast.fm/+BtuxnN_5s/3372">TS</a>]
00:56:15 ◼ ► yeah i think so and I think it lets him [<a href="https://overcast.fm/+BtuxnN_5s/3375">TS</a>]
00:56:19 ◼ ► it lets him spend more time on what he's drawn to as opposed to what he you know [<a href="https://overcast.fm/+BtuxnN_5s/3379">TS</a>]
00:56:25 ◼ ► the the paraphernalia that the miscellaneous stuff they have to do that [<a href="https://overcast.fm/+BtuxnN_5s/3385">TS</a>]
00:56:36 ◼ ► I don't know for lack of a better term you know there's two universal truths [<a href="https://overcast.fm/+BtuxnN_5s/3396">TS</a>]
00:56:39 ◼ ► and big business that is everyone wants more management more power and then [<a href="https://overcast.fm/+BtuxnN_5s/3399">TS</a>]
00:56:42 ◼ ► anyone who has it wants to get rid of it [<a href="https://overcast.fm/+BtuxnN_5s/3402">TS</a>]
00:56:44 ◼ ► yeah and maybe that's you know exactly what what this was about and I kind of [<a href="https://overcast.fm/+BtuxnN_5s/3404">TS</a>]
00:56:47 ◼ ► get the feeling that that both died and howarth are very very trusted by I've [<a href="https://overcast.fm/+BtuxnN_5s/3407">TS</a>]
00:56:51 ◼ ► yeah and so it's it's not theirs [<a href="https://overcast.fm/+BtuxnN_5s/3411">TS</a>]
00:56:55 ◼ ► I don't think there's any kind of Machiavellian aspect to it where they're [<a href="https://overcast.fm/+BtuxnN_5s/3415">TS</a>]
00:56:58 ◼ ► angling to take over i feel like you know they're at the stage in their [<a href="https://overcast.fm/+BtuxnN_5s/3418">TS</a>]
00:57:02 ◼ ► careers where they're looking for more management and authority and I've i [<a href="https://overcast.fm/+BtuxnN_5s/3422">TS</a>]
00:57:07 ◼ ► really do think it's as simple as that he just wants to spend you know he's [<a href="https://overcast.fm/+BtuxnN_5s/3427">TS</a>]
00:57:11 ◼ ► only got you know so many hours in the day every day I wants to spend them [<a href="https://overcast.fm/+BtuxnN_5s/3431">TS</a>]
00:57:15 ◼ ► obsessing over everything you know its design . weather and there's teams are [<a href="https://overcast.fm/+BtuxnN_5s/3435">TS</a>]
00:57:21 ◼ ► fantastic the the ID team and the hii teams they they said I'm going to people [<a href="https://overcast.fm/+BtuxnN_5s/3441">TS</a>]
00:57:25 ◼ ► who ever left ID over his jony ive's tenure and those teams know what they're [<a href="https://overcast.fm/+BtuxnN_5s/3445">TS</a>]
00:57:29 ◼ ► yeah well and it's a very small team I mean if and if there is a bottleneck [<a href="https://overcast.fm/+BtuxnN_5s/3449">TS</a>]
00:57:34 ◼ ► still within the company that might be part of it but i don't know that it's [<a href="https://overcast.fm/+BtuxnN_5s/3454">TS</a>]
00:57:37 ◼ ► it's you know I think it's clearly one of those mythical man month type things [<a href="https://overcast.fm/+BtuxnN_5s/3457">TS</a>]
00:57:41 ◼ ► were throwing more people at it is going to make more better design come out i [<a href="https://overcast.fm/+BtuxnN_5s/3461">TS</a>]
00:57:45 ◼ ► like the in that 60 minute special one of the things I really like scene was [<a href="https://overcast.fm/+BtuxnN_5s/3465">TS</a>]
00:57:49 ◼ ► that they brought out the 10 prototype iphone sixes [<a href="https://overcast.fm/+BtuxnN_5s/3469">TS</a>]
00:57:56 ◼ ► yes from every size you know from four inches up to i'm not quite sure what the [<a href="https://overcast.fm/+BtuxnN_5s/3476">TS</a>]
00:58:04 ◼ ► biggest was probably six but that they had 10 different iphone 6 shapes and I [<a href="https://overcast.fm/+BtuxnN_5s/3484">TS</a>]
00:58:12 ◼ ► don't know that that I I you know they didn't turn them on so you can see [<a href="https://overcast.fm/+BtuxnN_5s/3492">TS</a>]
00:58:16 ◼ ► whether they were actually like electronic device you know like working [<a href="https://overcast.fm/+BtuxnN_5s/3496">TS</a>]
00:58:19 ◼ ► iphones or were they just things that you held in your hand but they had all [<a href="https://overcast.fm/+BtuxnN_5s/3499">TS</a>]
00:58:23 ◼ ► ten of them they're for for them to display that was pretty cool and it [<a href="https://overcast.fm/+BtuxnN_5s/3503">TS</a>]
00:58:28 ◼ ► wasn't just about the size but tattoo I've was part of the entire product [<a href="https://overcast.fm/+BtuxnN_5s/3508">TS</a>]
00:58:36 ◼ ► yeah it's you know i-i-i believed it when I said that you know that was the [<a href="https://overcast.fm/+BtuxnN_5s/3516">TS</a>]
00:58:41 ◼ ► story that they told when they came out with the two you know the 4.7 inch and [<a href="https://overcast.fm/+BtuxnN_5s/3521">TS</a>]
00:58:45 ◼ ► 5.5 inch iphone 6 sizes and they said you know we made 1010 versions from [<a href="https://overcast.fm/+BtuxnN_5s/3525">TS</a>]
00:58:52 ◼ ► every size from 4.0 up to i think 6.0 inches in that these were the two that [<a href="https://overcast.fm/+BtuxnN_5s/3532">TS</a>]
00:58:57 ◼ ► felt right but i thought was pretty cool that they still have them there and [<a href="https://overcast.fm/+BtuxnN_5s/3537">TS</a>]
00:59:03 ◼ ► yep everything else under tarps yeah i like the story it reminded me of the [<a href="https://overcast.fm/+BtuxnN_5s/3543">TS</a>]
00:59:11 ◼ ► story from The New Yorker which is the profile of of Johnny I've that came this [<a href="https://overcast.fm/+BtuxnN_5s/3551">TS</a>]
00:59:15 ◼ ► year i guess there was this year right had that [<a href="https://overcast.fm/+BtuxnN_5s/3555">TS</a>]
00:59:19 ◼ ► ya heard about the watch launch yeah right around and watch launched a truly [<a href="https://overcast.fm/+BtuxnN_5s/3559">TS</a>]
00:59:24 ◼ ► truly almost book-length New Yorker profile on Johnny I've and that when he [<a href="https://overcast.fm/+BtuxnN_5s/3564">TS</a>]
00:59:32 ◼ ► was in that does the guy who wrote it was in the design lab one of the tables [<a href="https://overcast.fm/+BtuxnN_5s/3572">TS</a>]
00:59:36 ◼ ► you know several of the tables had those black shrouds over them and you could [<a href="https://overcast.fm/+BtuxnN_5s/3576">TS</a>]
00:59:39 ◼ ► see that you know that there is that the outline the shape of whatever it was you [<a href="https://overcast.fm/+BtuxnN_5s/3579">TS</a>]
00:59:44 ◼ ► could see like the big shape of whatever it is they're recovering but then there [<a href="https://overcast.fm/+BtuxnN_5s/3584">TS</a>]
00:59:47 ◼ ► was one where it was completely flat it was just a table that was completely [<a href="https://overcast.fm/+BtuxnN_5s/3587">TS</a>]
00:59:50 ◼ ► flat as though there was nothing on it why was it covered up and then in [<a href="https://overcast.fm/+BtuxnN_5s/3590">TS</a>]
00:59:55 ◼ ► hindsight it was because that was the table that was going to be the [<a href="https://overcast.fm/+BtuxnN_5s/3595">TS</a>]
00:59:55 ◼ ► hindsight it was because that was the table that was going to be the [<a href="https://overcast.fm/+BtuxnN_5s/3595">TS</a>]
01:00:00 ◼ ► the apple watch display table where yes [<a href="https://overcast.fm/+BtuxnN_5s/3600">TS</a>]
01:00:03 ◼ ► whereas a profile as a three-dimensional shape it's exactly the same as Apple [<a href="https://overcast.fm/+BtuxnN_5s/3603">TS</a>]
01:00:07 ◼ ► standard tables but it has a glass top that displays the Apple watches [<a href="https://overcast.fm/+BtuxnN_5s/3607">TS</a>]
01:00:13 ◼ ► yeah they're pretty ingenious thing with a badge is open up the growers [<a href="https://overcast.fm/+BtuxnN_5s/3613">TS</a>]
01:00:18 ◼ ► yeah very true very clever design but i think it's it's fat in it at it to me at [<a href="https://overcast.fm/+BtuxnN_5s/3618">TS</a>]
01:00:23 ◼ ► em blue it's an emblem of the way that design is truly a first-class practice [<a href="https://overcast.fm/+BtuxnN_5s/3623">TS</a>]
01:00:32 ◼ ► at Apple that it's exactly the same team that is designing the tables that are in [<a href="https://overcast.fm/+BtuxnN_5s/3632">TS</a>]
01:00:38 ◼ ► the stores to display the watch as who displayed the watch itself designed that [<a href="https://overcast.fm/+BtuxnN_5s/3638">TS</a>]
01:00:45 ◼ ► the watch itself and who designed the packaging for the watch right that they [<a href="https://overcast.fm/+BtuxnN_5s/3645">TS</a>]
01:00:52 ◼ ► want to control the experience the entire way through the product's life [<a href="https://overcast.fm/+BtuxnN_5s/3652">TS</a>]
01:00:54 ◼ ► basically write the store itself is a is a product the the including you know the [<a href="https://overcast.fm/+BtuxnN_5s/3654">TS</a>]
01:01:01 ◼ ► lighting that the surface that's used for the floor the dimensions the tables [<a href="https://overcast.fm/+BtuxnN_5s/3661">TS</a>]
01:01:08 ◼ ► the products themselves our products and the packaging our products and the [<a href="https://overcast.fm/+BtuxnN_5s/3668">TS</a>]
01:01:14 ◼ ► processes whereby that comes from the table to you in the bag and anything the [<a href="https://overcast.fm/+BtuxnN_5s/3674">TS</a>]
01:01:18 ◼ ► entire thing is just feeling the engineered yeah and I feel like that's [<a href="https://overcast.fm/+BtuxnN_5s/3678">TS</a>]
01:01:21 ◼ ► unique at that you know that apple and I don't know that own it don't think it [<a href="https://overcast.fm/+BtuxnN_5s/3681">TS</a>]
01:01:26 ◼ ► would be very difficult for other companies to to replicate all right June [<a href="https://overcast.fm/+BtuxnN_5s/3686">TS</a>]
01:01:31 ◼ ► wdc yes i would say the clunker of the bunch what I think that was a three-fold [<a href="https://overcast.fm/+BtuxnN_5s/3691">TS</a>]
01:01:41 ◼ ► announcement fundamentally iOS 9 mac OS 10.2 11 I was ten 10 points11 el [<a href="https://overcast.fm/+BtuxnN_5s/3701">TS</a>]
01:01:50 ◼ ► Capitano and Apple music and I think Apple music has got to be considered the [<a href="https://overcast.fm/+BtuxnN_5s/3710">TS</a>]
01:01:57 ◼ ► yeah it was interesting because the first half it was all the end and I [<a href="https://overcast.fm/+BtuxnN_5s/3717">TS</a>]
01:02:01 ◼ ► think watch us to I think we saw that for the first time there but that was [<a href="https://overcast.fm/+BtuxnN_5s/3721">TS</a>]
01:02:04 ◼ ► all very engineering focused and Craig federighi did his talk and I think Kevin [<a href="https://overcast.fm/+BtuxnN_5s/3724">TS</a>]
01:02:09 ◼ ► Lynch did the watch stuff it was definitely i forget and then he wasn't [<a href="https://overcast.fm/+BtuxnN_5s/3729">TS</a>]
01:02:13 ◼ ► probably abrupt change in tone when Eddy Cue and then Jimmy Iovine and then Drake [<a href="https://overcast.fm/+BtuxnN_5s/3733">TS</a>]
01:02:17 ◼ ► came out on stage almost like a separate event that had been somehow stuck [<a href="https://overcast.fm/+BtuxnN_5s/3737">TS</a>]
01:02:23 ◼ ► yeah it in its funny to me or interesting because again treating all [<a href="https://overcast.fm/+BtuxnN_5s/3743">TS</a>]
01:02:29 ◼ ► of these things not as well that they don't get it's easy to say that to try [<a href="https://overcast.fm/+BtuxnN_5s/3749">TS</a>]
01:02:34 ◼ ► to treat the actual shipping products the things you buy the actual iphone in [<a href="https://overcast.fm/+BtuxnN_5s/3754">TS</a>]
01:02:38 ◼ ► your hand the actual watch on your wrist as the only things that matter because [<a href="https://overcast.fm/+BtuxnN_5s/3758">TS</a>]
01:02:42 ◼ ► that's ultimately the most important thing but i find it instructive and it [<a href="https://overcast.fm/+BtuxnN_5s/3762">TS</a>]
01:02:47 ◼ ► usually pays off to treat everything from the actual like the events to the [<a href="https://overcast.fm/+BtuxnN_5s/3767">TS</a>]
01:02:51 ◼ ► packaging to the ads to you know to all of it as looking for signs of you know [<a href="https://overcast.fm/+BtuxnN_5s/3771">TS</a>]
01:02:58 ◼ ► is this is polished incoherent as it could be i think it's interesting again [<a href="https://overcast.fm/+BtuxnN_5s/3778">TS</a>]
01:03:03 ◼ ► you can't prove the correlation but it's interesting that the announcement event [<a href="https://overcast.fm/+BtuxnN_5s/3783">TS</a>]
01:03:07 ◼ ► of Apple music at WWDC keynote was sloppy and the actual shipping Apple [<a href="https://overcast.fm/+BtuxnN_5s/3787">TS</a>]
01:03:17 ◼ ► music when it first came out was sloppy and not only thing we care would like a [<a href="https://overcast.fm/+BtuxnN_5s/3797">TS</a>]
01:03:23 ◼ ► sort of like a job reference ID i think what i think under steve jobs like he [<a href="https://overcast.fm/+BtuxnN_5s/3803">TS</a>]
01:03:28 ◼ ► ran that show and almost everything that went on during that show was carefully [<a href="https://overcast.fm/+BtuxnN_5s/3808">TS</a>]
01:03:31 ◼ ► scrutinize and I think Tim Cook let people run their divisions more than [<a href="https://overcast.fm/+BtuxnN_5s/3811">TS</a>]
01:03:35 ◼ ► then steve jobs that maybe it's because apple so big now he has to as well and [<a href="https://overcast.fm/+BtuxnN_5s/3815">TS</a>]
01:03:40 ◼ ► they almost run like little little companies especially iTunes which has [<a href="https://overcast.fm/+BtuxnN_5s/3820">TS</a>]
01:03:43 ◼ ► its own marketing its own events its own developers that it basically is a phone [<a href="https://overcast.fm/+BtuxnN_5s/3823">TS</a>]
01:03:48 ◼ ► company and when you see these things I I I don't know how much like to someone [<a href="https://overcast.fm/+BtuxnN_5s/3828">TS</a>]
01:03:53 ◼ ► like Tim Cook would play the Steve Jobs role of saying no you have to come out [<a href="https://overcast.fm/+BtuxnN_5s/3833">TS</a>]
01:03:56 ◼ ► and you have to say this and I'm handling this and you're doing this and [<a href="https://overcast.fm/+BtuxnN_5s/3836">TS</a>]
01:03:59 ◼ ► it is more of a it is more open to each of the of the SVP to do their own thing [<a href="https://overcast.fm/+BtuxnN_5s/3839">TS</a>]
01:04:04 ◼ ► and at the same time some people just love the traditional steve jobs keynote [<a href="https://overcast.fm/+BtuxnN_5s/3844">TS</a>]
01:04:08 ◼ ► it's super polished there's some jokes but it's it's super on . it's it's clear [<a href="https://overcast.fm/+BtuxnN_5s/3848">TS</a>]
01:04:12 ◼ ► it's concise and then Craig federighi gets last for making jokes the next year [<a href="https://overcast.fm/+BtuxnN_5s/3852">TS</a>]
01:04:16 ◼ ► we get more jokes and then you know that they start talking about Eddie doing [<a href="https://overcast.fm/+BtuxnN_5s/3856">TS</a>]
01:04:20 ◼ ► karaoke and suddenly areas where a you know he's doing a little bit of dancing [<a href="https://overcast.fm/+BtuxnN_5s/3860">TS</a>]
01:04:23 ◼ ► and I think that they're trying to feel their way [<a href="https://overcast.fm/+BtuxnN_5s/3863">TS</a>]
01:04:26 ◼ ► to being a kind ler friend kinder friendlier presentation but they don't [<a href="https://overcast.fm/+BtuxnN_5s/3866">TS</a>]
01:04:32 ◼ ► yeah and I feel like that that keynote in particular I think without question [<a href="https://overcast.fm/+BtuxnN_5s/3872">TS</a>]
01:04:37 ◼ ► this year's WWDC keynote was the worst event Apple the worst keynote you know [<a href="https://overcast.fm/+BtuxnN_5s/3877">TS</a>]
01:04:44 ◼ ► not just call it an official cannot i would say keynote to include you know [<a href="https://overcast.fm/+BtuxnN_5s/3884">TS</a>]
01:04:49 ◼ ► product and introductions like September's at you no iPhone [<a href="https://overcast.fm/+BtuxnN_5s/3889">TS</a>]
01:04:54 ◼ ► it's the worst keynote that they've had since since Steve . or baby the worst [<a href="https://overcast.fm/+BtuxnN_5s/3894">TS</a>]
01:04:59 ◼ ► one I ever had you know in the modern era because none of the ones with Steve [<a href="https://overcast.fm/+BtuxnN_5s/3899">TS</a>]
01:05:03 ◼ ► were bad you feel that the whole way through or just because of the Apple [<a href="https://overcast.fm/+BtuxnN_5s/3903">TS</a>]
01:05:08 ◼ ► music segment i would say just because of the Apple music segment but the fact [<a href="https://overcast.fm/+BtuxnN_5s/3908">TS</a>]
01:05:12 ◼ ► that it ran so long even if the Apple music segment had been coherent and [<a href="https://overcast.fm/+BtuxnN_5s/3912">TS</a>]
01:05:16 ◼ ► well-thought-out I think the fact that they blew so far past two hours was a [<a href="https://overcast.fm/+BtuxnN_5s/3916">TS</a>]
01:05:20 ◼ ► problem and and I say this not just for the petty reason that i really had to go [<a href="https://overcast.fm/+BtuxnN_5s/3920">TS</a>]
01:05:28 ◼ ► to the bathroom by the end of it and I was in the audience and just the fact [<a href="https://overcast.fm/+BtuxnN_5s/3928">TS</a>]
01:05:33 ◼ ► that you did you know it's a long time to just sit [<a href="https://overcast.fm/+BtuxnN_5s/3933">TS</a>]
01:05:36 ◼ ► I think like that the unofficial rule that they should be two hours at the [<a href="https://overcast.fm/+BtuxnN_5s/3936">TS</a>]
01:05:40 ◼ ► most is good and I think it always pays out plays out when you see other [<a href="https://overcast.fm/+BtuxnN_5s/3940">TS</a>]
01:05:45 ◼ ► companies that have long events that go too long people it when it ends you [<a href="https://overcast.fm/+BtuxnN_5s/3945">TS</a>]
01:05:49 ◼ ► don't want the media who are giving every most people out in the world their [<a href="https://overcast.fm/+BtuxnN_5s/3949">TS</a>]
01:05:54 ◼ ► their impression of it comes not firsthand because there's only you know [<a href="https://overcast.fm/+BtuxnN_5s/3954">TS</a>]
01:05:57 ◼ ► even a big place like wwc there's only four thousand seats and most of them are [<a href="https://overcast.fm/+BtuxnN_5s/3957">TS</a>]
01:06:01 ◼ ► you know conference attendees it you don't want the first impression to be [<a href="https://overcast.fm/+BtuxnN_5s/3961">TS</a>]
01:06:07 ◼ ► from media people saying that was too long but the other thing that usually [<a href="https://overcast.fm/+BtuxnN_5s/3967">TS</a>]
01:06:12 ◼ ► can see from other companies and that with steve jobs there you never never [<a href="https://overcast.fm/+BtuxnN_5s/3972">TS</a>]
01:06:17 ◼ ► happen is you see the internal politics playing out on stage in the fighting [<a href="https://overcast.fm/+BtuxnN_5s/3977">TS</a>]
01:06:22 ◼ ► over you know that stage time is is political capital within the company and [<a href="https://overcast.fm/+BtuxnN_5s/3982">TS</a>]
01:06:28 ◼ ► whether it's good for the company or not that x number of people come out and get [<a href="https://overcast.fm/+BtuxnN_5s/3988">TS</a>]
01:06:33 ◼ ► X number of minutes for their thing they're all fighting for it because [<a href="https://overcast.fm/+BtuxnN_5s/3993">TS</a>]
01:06:37 ◼ ► they're fighting for their personal stature [<a href="https://overcast.fm/+BtuxnN_5s/3997">TS</a>]
01:06:39 ◼ ► or they're fighting for their products stature within the company as opposed to [<a href="https://overcast.fm/+BtuxnN_5s/3999">TS</a>]
01:06:45 ◼ ► what is the best thing for the company as a whole you know and i think apple [<a href="https://overcast.fm/+BtuxnN_5s/4005">TS</a>]
01:06:49 ◼ ► has you know this year as well as any other year there there are with Apple [<a href="https://overcast.fm/+BtuxnN_5s/4009">TS</a>]
01:06:54 ◼ ► there are always products that in and of themselves might be worth time in a [<a href="https://overcast.fm/+BtuxnN_5s/4014">TS</a>]
01:07:01 ◼ ► product introduction or keynote if there's a keynote coming up but get cut [<a href="https://overcast.fm/+BtuxnN_5s/4021">TS</a>]
01:07:06 ◼ ► because there are so many other other things that are more worth it for them [<a href="https://overcast.fm/+BtuxnN_5s/4026">TS</a>]
01:07:12 ◼ ► if they're only going to go for 90 minutes [<a href="https://overcast.fm/+BtuxnN_5s/4032">TS</a>]
01:07:15 ◼ ► yeah absolutely i believe stuff was cut from this keynote my understanding is [<a href="https://overcast.fm/+BtuxnN_5s/4035">TS</a>]
01:07:18 ◼ ► they wanted to get it down to two hours but especially the Apple music segment [<a href="https://overcast.fm/+BtuxnN_5s/4038">TS</a>]
01:07:21 ◼ ► it it didn't even sound like a stay on script which is something else that you [<a href="https://overcast.fm/+BtuxnN_5s/4041">TS</a>]
01:07:25 ◼ ► don't you don't see in previous keynotes yeah yeah like and you know like Drake's [<a href="https://overcast.fm/+BtuxnN_5s/4045">TS</a>]
01:07:31 ◼ ► like inexplicable like what to help you know what was that I could just remember [<a href="https://overcast.fm/+BtuxnN_5s/4051">TS</a>]
01:07:36 ◼ ► going back to my notes and it was like my notes are like drake and then it's [<a href="https://overcast.fm/+BtuxnN_5s/4056">TS</a>]
01:07:41 ◼ ► like nothing and some people who aren't us who were very young and very hip love [<a href="https://overcast.fm/+BtuxnN_5s/4061">TS</a>]
01:07:46 ◼ ► the drake was onstage but I i think when you look at it overall in terms of an [<a href="https://overcast.fm/+BtuxnN_5s/4066">TS</a>]
01:07:50 ◼ ► apple event it it doesn't become part of the case of all right usually in a good [<a href="https://overcast.fm/+BtuxnN_5s/4070">TS</a>]
01:07:54 ◼ ► it's it doesn't matter whether the person if it's very state of it some [<a href="https://overcast.fm/+BtuxnN_5s/4074">TS</a>]
01:07:58 ◼ ► kind of famous celebrity or something like that there still is a there's you [<a href="https://overcast.fm/+BtuxnN_5s/4078">TS</a>]
01:08:02 ◼ ► can see whether you agree with it or not whether it worked for you personally you [<a href="https://overcast.fm/+BtuxnN_5s/4082">TS</a>]
01:08:06 ◼ ► can understand what the point was that that person was supposed to get across [<a href="https://overcast.fm/+BtuxnN_5s/4086">TS</a>]
01:08:10 ◼ ► if you could cut it and it doesn't affect the event you should cut it it [<a href="https://overcast.fm/+BtuxnN_5s/4090">TS</a>]
01:08:13 ◼ ► means likewise like Tim Cook segue into baseball which was interesting but like [<a href="https://overcast.fm/+BtuxnN_5s/4093">TS</a>]
01:08:17 ◼ ► you could have cut that entire were going to give them all iphone stuff and [<a href="https://overcast.fm/+BtuxnN_5s/4097">TS</a>]
01:08:20 ◼ ► ipad stuff out of the keynote it would not have changed the event at all [<a href="https://overcast.fm/+BtuxnN_5s/4100">TS</a>]
01:08:24 ◼ ► yeah but I can see why they put that in though it was it was a way of [<a href="https://overcast.fm/+BtuxnN_5s/4104">TS</a>]
01:08:28 ◼ ► emphasizing with third-party prove that the the anecdote was that a [<a href="https://overcast.fm/+BtuxnN_5s/4108">TS</a>]
01:08:35 ◼ ► forget what team it was it was the Royals or who but somebody a major [<a href="https://overcast.fm/+BtuxnN_5s/4115">TS</a>]
01:08:38 ◼ ► league baseball had hit like a a career like 303 or home run and it landed in [<a href="https://overcast.fm/+BtuxnN_5s/4118">TS</a>]
01:08:46 ◼ ► their own teams bullpen where the relief pitchers warm-up over the homerun fence [<a href="https://overcast.fm/+BtuxnN_5s/4126">TS</a>]
01:08:52 ◼ ► so the relief pitchers on the team were in possession of this ball which the [<a href="https://overcast.fm/+BtuxnN_5s/4132">TS</a>]
01:08:56 ◼ ► player obviously wanted to have so they the the relief pitchers put together a [<a href="https://overcast.fm/+BtuxnN_5s/4136">TS</a>]
01:08:59 ◼ ► list of here's what we want you to buy us and we'll give you the ball and like [<a href="https://overcast.fm/+BtuxnN_5s/4139">TS</a>]
01:09:03 ◼ ► everything everything on the list [<a href="https://overcast.fm/+BtuxnN_5s/4143">TS</a>]
01:09:05 ◼ ► yes was an apple product and a 50-50 get one barrel of lube and yeah it was great [<a href="https://overcast.fm/+BtuxnN_5s/4145">TS</a>]
01:09:13 ◼ ► but a tattoo and almost two-and-a-half our keynote I think again you start [<a href="https://overcast.fm/+BtuxnN_5s/4153">TS</a>]
01:09:18 ◼ ► well they showed it but they also photoshopped out the 50 gallon bloom [<a href="https://overcast.fm/+BtuxnN_5s/4158">TS</a>]
01:09:24 ◼ ► which I understand why they did because you know i i'd understand that they kind [<a href="https://overcast.fm/+BtuxnN_5s/4164">TS</a>]
01:09:31 ◼ ► of want to keep these things g-rated if not PG and in the 50 gallon Valley blue [<a href="https://overcast.fm/+BtuxnN_5s/4171">TS</a>]
01:09:40 ◼ ► maybe makes it a little bit more BGC 13 but God was that funny like they kind of [<a href="https://overcast.fm/+BtuxnN_5s/4180">TS</a>]
01:09:46 ◼ ► took out the funniest part i agree i dunno i know you're talking about that [<a href="https://overcast.fm/+BtuxnN_5s/4186">TS</a>]
01:09:49 ◼ ► if it's already going over two hours even that you take out what did you know [<a href="https://overcast.fm/+BtuxnN_5s/4189">TS</a>]
01:09:53 ◼ ► how much do they need to brag about that [<a href="https://overcast.fm/+BtuxnN_5s/4193">TS</a>]
01:09:55 ◼ ► yeah I found it worrisome now I do I honestly feel like I kind of feel like [<a href="https://overcast.fm/+BtuxnN_5s/4195">TS</a>]
01:10:02 ◼ ► the most worrisome thing as an apple watcher of the year was not any any [<a href="https://overcast.fm/+BtuxnN_5s/4202">TS</a>]
01:10:06 ◼ ► product in particular but the WWDC keynote as a whole just and that [<a href="https://overcast.fm/+BtuxnN_5s/4206">TS</a>]
01:10:12 ◼ ► anything only Tim Cook can can take control of it and unless he wants to [<a href="https://overcast.fm/+BtuxnN_5s/4212">TS</a>]
01:10:15 ◼ ► take control of that I don't think we'll see that change like its it was one of [<a href="https://overcast.fm/+BtuxnN_5s/4215">TS</a>]
01:10:22 ◼ ► the unique things about Steve Jobs and it wasn't the most important thing it [<a href="https://overcast.fm/+BtuxnN_5s/4222">TS</a>]
01:10:25 ◼ ► was just the most the thing that we on the outside got to see was that he had [<a href="https://overcast.fm/+BtuxnN_5s/4225">TS</a>]
01:10:29 ◼ ► an innate and uncanny talent as a showman that he was a good gig he those [<a href="https://overcast.fm/+BtuxnN_5s/4229">TS</a>]
01:10:37 ◼ ► key notes were all entirely in his head and of course they've always been broken [<a href="https://overcast.fm/+BtuxnN_5s/4237">TS</a>]
01:10:42 ◼ ► up into segments because that's how you do it but that he had this ability like [<a href="https://overcast.fm/+BtuxnN_5s/4242">TS</a>]
01:10:47 ◼ ► c2 watching you know Phil Schiller come out and do the introduction for the new [<a href="https://overcast.fm/+BtuxnN_5s/4247">TS</a>]
01:10:53 ◼ ► macbook or powerbook or whatever was going back in time and then this and [<a href="https://overcast.fm/+BtuxnN_5s/4253">TS</a>]
01:10:58 ◼ ► that he could just closed his eyes and just see how this whole thing would play [<a href="https://overcast.fm/+BtuxnN_5s/4258">TS</a>]
01:11:02 ◼ ► out and feel as a 90-minute show and could figure out things like you know [<a href="https://overcast.fm/+BtuxnN_5s/4262">TS</a>]
01:11:09 ◼ ► what let's not introduce this at the end as one more thing [<a href="https://overcast.fm/+BtuxnN_5s/4269">TS</a>]
01:11:15 ◼ ► let's move it up front and blow people away right out of the gate you know and [<a href="https://overcast.fm/+BtuxnN_5s/4275">TS</a>]
01:11:21 ◼ ► could just see how that would play you know in New which you know i think you [<a href="https://overcast.fm/+BtuxnN_5s/4281">TS</a>]
01:11:25 ◼ ► know it out some of its arbitrary and you can quibble with it but that he you [<a href="https://overcast.fm/+BtuxnN_5s/4285">TS</a>]
01:11:28 ◼ ► know like a film director could just sort of feel how you know whether these [<a href="https://overcast.fm/+BtuxnN_5s/4288">TS</a>]
01:11:34 ◼ ► scenes are good in and of themselves what are they combined to as a whole is [<a href="https://overcast.fm/+BtuxnN_5s/4294">TS</a>]
01:11:37 ◼ ► a show and there was 10 and combine the showmanship with the absolute [<a href="https://overcast.fm/+BtuxnN_5s/4297">TS</a>]
01:11:43 ◼ ► unquestioned authority of I don't care who you are i don't care if you're you [<a href="https://overcast.fm/+BtuxnN_5s/4303">TS</a>]
01:11:48 ◼ ► know senior vice president of whatever this thing that you want to get you know [<a href="https://overcast.fm/+BtuxnN_5s/4308">TS</a>]
01:11:52 ◼ ► that we we've been rehearsing for two weeks and you you know want that stage [<a href="https://overcast.fm/+BtuxnN_5s/4312">TS</a>]
01:11:57 ◼ ► time to do if i decide the night before the keynote that whole thing is cut [<a href="https://overcast.fm/+BtuxnN_5s/4317">TS</a>]
01:12:01 ◼ ► because it just doesn't play right that's it you know there's Intel you [<a href="https://overcast.fm/+BtuxnN_5s/4321">TS</a>]
01:12:05 ◼ ► know tough lock and I kind of feel like I kind of just feel like that whole [<a href="https://overcast.fm/+BtuxnN_5s/4325">TS</a>]
01:12:10 ◼ ► Apple I don't know I just feel like that whole Apple music intro was that nobody [<a href="https://overcast.fm/+BtuxnN_5s/4330">TS</a>]
01:12:17 ◼ ► was there with the authority to say you know what Eddie this just isn't this [<a href="https://overcast.fm/+BtuxnN_5s/4337">TS</a>]
01:12:21 ◼ ► there's very few things that a lot of people say this wouldn't happen if steve [<a href="https://overcast.fm/+BtuxnN_5s/4341">TS</a>]
01:12:25 ◼ ► jobs around and usually that they haven't they have no idea what Steve [<a href="https://overcast.fm/+BtuxnN_5s/4345">TS</a>]
01:12:28 ◼ ► Jobs would have decided any moment or not but this one of those few things [<a href="https://overcast.fm/+BtuxnN_5s/4348">TS</a>]
01:12:30 ◼ ► where you can look back at the long history of Apple keynotes and see that [<a href="https://overcast.fm/+BtuxnN_5s/4350">TS</a>]
01:12:33 ◼ ► he had a rhythm and a paste and a delivery and a concept for these things [<a href="https://overcast.fm/+BtuxnN_5s/4353">TS</a>]
01:12:37 ◼ ► that you know was just beyond anyone else in the industry and we're not we're [<a href="https://overcast.fm/+BtuxnN_5s/4357">TS</a>]
01:12:43 ◼ ► yeah yeah I really uh I've hesitate to ever pull that play that card but i [<a href="https://overcast.fm/+BtuxnN_5s/4363">TS</a>]
01:12:49 ◼ ► would say that that keynote and the Apple music music segment in particular [<a href="https://overcast.fm/+BtuxnN_5s/4369">TS</a>]
01:12:54 ◼ ► that's one of the few where I would say that wouldn't happen if she was still [<a href="https://overcast.fm/+BtuxnN_5s/4374">TS</a>]
01:12:57 ◼ ► it was one of its one of the few things where you can do it because he was there [<a href="https://overcast.fm/+BtuxnN_5s/4377">TS</a>]
01:13:01 ◼ ► mediating steve jobs in you he was on stage and he was talking to the audience [<a href="https://overcast.fm/+BtuxnN_5s/4381">TS</a>]
01:13:04 ◼ ► it was incredibly direct so it's not behind the scenes and who was in charge [<a href="https://overcast.fm/+BtuxnN_5s/4384">TS</a>]
01:13:08 ◼ ► of this and who did that it was Steve Jobs talking to us and I think that's an [<a href="https://overcast.fm/+BtuxnN_5s/4388">TS</a>]
01:13:12 ◼ ► easy thing to talk about right and I've heard it from you know you know people [<a href="https://overcast.fm/+BtuxnN_5s/4392">TS</a>]
01:13:17 ◼ ► who work at Apple you know that that Steve was the guy you know that he [<a href="https://overcast.fm/+BtuxnN_5s/4397">TS</a>]
01:13:23 ◼ ► didn't just show up and it wasn't somebody else organizing the show he [<a href="https://overcast.fm/+BtuxnN_5s/4403">TS</a>]
01:13:26 ◼ ► really wasn't putting the show together and I've also heard it from you know [<a href="https://overcast.fm/+BtuxnN_5s/4406">TS</a>]
01:13:30 ◼ ► like people who worked at third party companies but who were getting you [<a href="https://overcast.fm/+BtuxnN_5s/4410">TS</a>]
01:13:34 ◼ ► nowhere invited by Apple to you know come on stage as you know you you know [<a href="https://overcast.fm/+BtuxnN_5s/4414">TS</a>]
01:13:40 ◼ ► you might and it's funny they always it's always exactly the same which is [<a href="https://overcast.fm/+BtuxnN_5s/4420">TS</a>]
01:13:44 ◼ ► that they get invited to come out that go into sequester like you're pretty [<a href="https://overcast.fm/+BtuxnN_5s/4424">TS</a>]
01:13:48 ◼ ► much like locked into like a a very nice prison and you rehearse and rehearse and [<a href="https://overcast.fm/+BtuxnN_5s/4428">TS</a>]
01:13:54 ◼ ► rehearse and you have no idea whether you're actually going to be in the [<a href="https://overcast.fm/+BtuxnN_5s/4434">TS</a>]
01:13:57 ◼ ► keynote until you know like the night before and even and you you know it [<a href="https://overcast.fm/+BtuxnN_5s/4437">TS</a>]
01:14:02 ◼ ► might be you're in you're out and their events team is absolutely spectacular [<a href="https://overcast.fm/+BtuxnN_5s/4442">TS</a>]
01:14:07 ◼ ► and they do a fantastic job but they they don't control who's up onstage for [<a href="https://overcast.fm/+BtuxnN_5s/4447">TS</a>]
01:14:10 ◼ ► how long are saying what that's become the executive in charge of that thing [<a href="https://overcast.fm/+BtuxnN_5s/4450">TS</a>]
01:14:14 ◼ ► it's no longer to steve jobs right and I do kind of feel bottom line is that it's [<a href="https://overcast.fm/+BtuxnN_5s/4454">TS</a>]
01:14:19 ◼ ► sort of effectively a committee now and it might be a small committee you know [<a href="https://overcast.fm/+BtuxnN_5s/4459">TS</a>]
01:14:24 ◼ ► Schiller Eddy Cue surely tim cook you know I think I wouldn't underestimate [<a href="https://overcast.fm/+BtuxnN_5s/4464">TS</a>]
01:14:30 ◼ ► even though he's not on stage personally I wouldn't underestimate jony ive's [<a href="https://overcast.fm/+BtuxnN_5s/4470">TS</a>]
01:14:33 ◼ ► influence on these things and then on the events you know the fact that he [<a href="https://overcast.fm/+BtuxnN_5s/4473">TS</a>]
01:14:38 ◼ ► does his and pre-recorded films is doesn't make him less involved i think [<a href="https://overcast.fm/+BtuxnN_5s/4478">TS</a>]
01:14:44 ◼ ► in the structure of the event and even those videos used to have faces and in [<a href="https://overcast.fm/+BtuxnN_5s/4484">TS</a>]
01:14:49 ◼ ► these two have several people like can reach out sometimes appear in them [<a href="https://overcast.fm/+BtuxnN_5s/4489">TS</a>]
01:14:52 ◼ ► definitely Bob Mansfield in previous years and this year was just voiceover [<a href="https://overcast.fm/+BtuxnN_5s/4492">TS</a>]
01:14:56 ◼ ► yeah it was just Johnny I've yeah more cinematic less less documentary style [<a href="https://overcast.fm/+BtuxnN_5s/4496">TS</a>]
01:15:01 ◼ ► and more i don't know like product like more advertising style and your point [<a href="https://overcast.fm/+BtuxnN_5s/4501">TS</a>]
01:15:10 ◼ ► about Apple music being sloppy product the thing to me is when they made that [<a href="https://overcast.fm/+BtuxnN_5s/4510">TS</a>]
01:15:13 ◼ ► announcement in genuine genuine said one [<a href="https://overcast.fm/+BtuxnN_5s/4513">TS</a>]
01:15:15 ◼ ► single thought around music and you start thinking about that from an [<a href="https://overcast.fm/+BtuxnN_5s/4515">TS</a>]
01:15:18 ◼ ► interface perspective and how many masters that has to that has to save all [<a href="https://overcast.fm/+BtuxnN_5s/4518">TS</a>]
01:15:22 ◼ ► like have to serve all the traditional people like Jim downloadable have 40,000 [<a href="https://overcast.fm/+BtuxnN_5s/4522">TS</a>]
01:15:26 ◼ ► songs on their hard drive has to serve at people who only want to stream music [<a href="https://overcast.fm/+BtuxnN_5s/4526">TS</a>]
01:15:29 ◼ ► they had a social network built into their so it has to be accessible and you [<a href="https://overcast.fm/+BtuxnN_5s/4529">TS</a>]
01:15:33 ◼ ► put that in a separate app no one is ever going to open it by itself and it [<a href="https://overcast.fm/+BtuxnN_5s/4533">TS</a>]
01:15:37 ◼ ► creates almost an impossible problem to be solved [<a href="https://overcast.fm/+BtuxnN_5s/4537">TS</a>]
01:15:40 ◼ ► can I tell you a funny story about jr. yeah I find absolutely this is [<a href="https://overcast.fm/+BtuxnN_5s/4540">TS</a>]
01:15:45 ◼ ► absolutely positively unverifiable because this is like the fourth hand [<a href="https://overcast.fm/+BtuxnN_5s/4545">TS</a>]
01:15:50 ◼ ► maybe like a fourth hand story but in terms of the gist of the story is that [<a href="https://overcast.fm/+BtuxnN_5s/4550">TS</a>]
01:15:56 ◼ ► Jimmy vine is it from people who've had to deal with him within Apple is I [<a href="https://overcast.fm/+BtuxnN_5s/4556">TS</a>]
01:16:04 ◼ ► rolling and that at one point when they were talking about what to do with Apple [<a href="https://overcast.fm/+BtuxnN_5s/4564">TS</a>]
01:16:09 ◼ ► music he had tossed out in a meeting the idea that what if we just what if we get [<a href="https://overcast.fm/+BtuxnN_5s/4569">TS</a>]
01:16:15 ◼ ► rid of apps and when you just turn on your iPhone there's your music okay for [<a href="https://overcast.fm/+BtuxnN_5s/4575">TS</a>]
01:16:26 ◼ ► like wouldn't it just be that just be like what the ipod was and he was like [<a href="https://overcast.fm/+BtuxnN_5s/4586">TS</a>]
01:16:31 ◼ ► no no it's still your phone and your on that you know you have the internet but [<a href="https://overcast.fm/+BtuxnN_5s/4591">TS</a>]
01:16:34 ◼ ► you have to worry about apps you just turn on your phone and there's your [<a href="https://overcast.fm/+BtuxnN_5s/4594">TS</a>]
01:16:38 ◼ ► music screaming Taylor Swift of anything on your phone [<a href="https://overcast.fm/+BtuxnN_5s/4598">TS</a>]
01:16:42 ◼ ► I don't know if that's true or not I did not hear that from anybody at apple i [<a href="https://overcast.fm/+BtuxnN_5s/4602">TS</a>]
01:16:46 ◼ ► heard that from somebody who worked up a long time ago and still has friends at [<a href="https://overcast.fm/+BtuxnN_5s/4606">TS</a>]
01:16:50 ◼ ► apple with that means the kind of stories where you know someone whose job [<a href="https://overcast.fm/+BtuxnN_5s/4610">TS</a>]
01:16:54 ◼ ► it is isn't to implement like isn't implement things on it on the atom with [<a href="https://overcast.fm/+BtuxnN_5s/4614">TS</a>]
01:16:57 ◼ ► a bit or the pixel level will just throw those kinds of things out [<a href="https://overcast.fm/+BtuxnN_5s/4617">TS</a>]
01:17:00 ◼ ► turn on your phone and there's your music . year [<a href="https://overcast.fm/+BtuxnN_5s/4620">TS</a>]
01:17:07 ◼ ► what was the event that Jimmy ovine came out and it was was that the that the WBC [<a href="https://overcast.fm/+BtuxnN_5s/4627">TS</a>]
01:17:16 ◼ ► yeah well he definitely not doing the WBC keynote and and where he said [<a href="https://overcast.fm/+BtuxnN_5s/4636">TS</a>]
01:17:21 ◼ ► something that seemed like a reference what was it was like a reference back to [<a href="https://overcast.fm/+BtuxnN_5s/4641">TS</a>]
01:17:25 ◼ ► like a classic apple moment and people applauded but he didn't get it [<a href="https://overcast.fm/+BtuxnN_5s/4645">TS</a>]
01:17:28 ◼ ► and he got confused and like turned around and looked at the slide [<a href="https://overcast.fm/+BtuxnN_5s/4648">TS</a>]
01:17:32 ◼ ► I don't call oh I forget I forget the exact details of it but it was like it [<a href="https://overcast.fm/+BtuxnN_5s/4652">TS</a>]
01:17:39 ◼ ► probably wasn't one more thing but I can imagine that he was like if he had said [<a href="https://overcast.fm/+BtuxnN_5s/4659">TS</a>]
01:17:44 ◼ ► one more thing and everybody like kind of clapton applauded and he didn't even [<a href="https://overcast.fm/+BtuxnN_5s/4664">TS</a>]
01:17:48 ◼ ► get that was something that people who followed apple for a long time would get [<a href="https://overcast.fm/+BtuxnN_5s/4668">TS</a>]
01:17:52 ◼ ► and so he thought maybe something had gone wrong with the slides and something [<a href="https://overcast.fm/+BtuxnN_5s/4672">TS</a>]
01:17:56 ◼ ► a glitch was on the slide behind them and that's why people were laughing to [<a href="https://overcast.fm/+BtuxnN_5s/4676">TS</a>]
01:18:00 ◼ ► him and explicable and so he got like he paused and like turned around and looked [<a href="https://overcast.fm/+BtuxnN_5s/4680">TS</a>]
01:18:04 ◼ ► at to slide but slide was right and then that only served to discombobulate them [<a href="https://overcast.fm/+BtuxnN_5s/4684">TS</a>]
01:18:09 ◼ ► even further because now he now we had no idea why people were laughing and it [<a href="https://overcast.fm/+BtuxnN_5s/4689">TS</a>]
01:18:13 ◼ ► was very very awkward it's always been hard to acculturate people into apple [<a href="https://overcast.fm/+BtuxnN_5s/4693">TS</a>]
01:18:18 ◼ ► it's especially hard when you're getting this many new people but when these ppl [<a href="https://overcast.fm/+BtuxnN_5s/4698">TS</a>]
01:18:20 ◼ ► community executive levels it's almost impossible so you have someone who's [<a href="https://overcast.fm/+BtuxnN_5s/4700">TS</a>]
01:18:23 ◼ ► used to working in LA and with Hollywood and with recording studios and you get [<a href="https://overcast.fm/+BtuxnN_5s/4703">TS</a>]
01:18:27 ◼ ► them in a meeting with people who've been making your shiny boxes all their [<a href="https://overcast.fm/+BtuxnN_5s/4707">TS</a>]
01:18:31 ◼ ► lives it is it's going to be a clash it's from the outside it seems like [<a href="https://overcast.fm/+BtuxnN_5s/4711">TS</a>]
01:18:37 ◼ ► maybe Angela arms is doing well though I think something this weekend 60 minutes [<a href="https://overcast.fm/+BtuxnN_5s/4717">TS</a>]
01:18:42 ◼ ► was also a bit of her coming out and I always thought I think we talked about [<a href="https://overcast.fm/+BtuxnN_5s/4722">TS</a>]
01:18:44 ◼ ► last year that she because she was so vocal in her previous gig that she would [<a href="https://overcast.fm/+BtuxnN_5s/4724">TS</a>]
01:18:49 ◼ ► be more of a spokesperson for apple and she would talk about retail more but [<a href="https://overcast.fm/+BtuxnN_5s/4729">TS</a>]
01:18:53 ◼ ► apparently she's been hard at work behind the scenes just melting the [<a href="https://overcast.fm/+BtuxnN_5s/4733">TS</a>]
01:18:56 ◼ ► online and retail operations and and getting the new store concepts going [<a href="https://overcast.fm/+BtuxnN_5s/4736">TS</a>]
01:19:01 ◼ ► it sounds like it was funny because a couple weeks ago people someone wrote an [<a href="https://overcast.fm/+BtuxnN_5s/4741">TS</a>]
01:19:04 ◼ ► article saying where's Angela is why she disappeared and yet people campus like [<a href="https://overcast.fm/+BtuxnN_5s/4744">TS</a>]
01:19:08 ◼ ► what we see here all the time I understand the article I kind of feel [<a href="https://overcast.fm/+BtuxnN_5s/4748">TS</a>]
01:19:14 ◼ ► like people there's you know and again I think it fits in with a year in review [<a href="https://overcast.fm/+BtuxnN_5s/4754">TS</a>]
01:19:20 ◼ ► and talk about these events that that this year there were more women on stage [<a href="https://overcast.fm/+BtuxnN_5s/4760">TS</a>]
01:19:26 ◼ ► from Apple well I during these events then ever before and that [<a href="https://overcast.fm/+BtuxnN_5s/4766">TS</a>]
01:19:35 ◼ ► good thing and I don't think it is purely happenstance I think that it's [<a href="https://overcast.fm/+BtuxnN_5s/4775">TS</a>]
01:19:40 ◼ ► something they're aware of internally I i asked for sure about it onstage on the [<a href="https://overcast.fm/+BtuxnN_5s/4780">TS</a>]
01:19:45 ◼ ► talk show after WBC absolutely you know they're aware of it but you know it's it [<a href="https://overcast.fm/+BtuxnN_5s/4785">TS</a>]
01:19:52 ◼ ► has to be it's not like we're going to find a woman to do this it's there have [<a href="https://overcast.fm/+BtuxnN_5s/4792">TS</a>]
01:19:55 ◼ ► to be the real problem is that wasn't that they didn't put women on stage it [<a href="https://overcast.fm/+BtuxnN_5s/4795">TS</a>]
01:20:00 ◼ ► said they didn't have women in positions where it was their products doing it [<a href="https://overcast.fm/+BtuxnN_5s/4800">TS</a>]
01:20:05 ◼ ► right and not so not to make excuses for what Apple is an older company and older [<a href="https://overcast.fm/+BtuxnN_5s/4805">TS</a>]
01:20:09 ◼ ► companies that they've had established people like fillers been there for a [<a href="https://overcast.fm/+BtuxnN_5s/4809">TS</a>]
01:20:12 ◼ ► long time Eddie q10 call these people have been there for decades and they are [<a href="https://overcast.fm/+BtuxnN_5s/4812">TS</a>]
01:20:16 ◼ ► amongst the best in the world when you start up they would have a much [<a href="https://overcast.fm/+BtuxnN_5s/4816">TS</a>]
01:20:18 ◼ ► different demographic starting out the gate then Applewood right they don't [<a href="https://overcast.fm/+BtuxnN_5s/4818">TS</a>]
01:20:23 ◼ ► it's not like they hire show people to to present these things on stage at [<a href="https://overcast.fm/+BtuxnN_5s/4823">TS</a>]
01:20:28 ◼ ► their event the the products and services whatever there is that they're [<a href="https://overcast.fm/+BtuxnN_5s/4828">TS</a>]
01:20:31 ◼ ► announcing are being presented by the people who are in charge of them and you [<a href="https://overcast.fm/+BtuxnN_5s/4831">TS</a>]
01:20:36 ◼ ► know the best move Shepherd them through to existence and so the fact that [<a href="https://overcast.fm/+BtuxnN_5s/4836">TS</a>]
01:20:40 ◼ ► historically women have been under represented on stage at Apple events [<a href="https://overcast.fm/+BtuxnN_5s/4840">TS</a>]
01:20:46 ◼ ► isn't up doesn't mean that Apple it has a problem picking who gets to go on [<a href="https://overcast.fm/+BtuxnN_5s/4846">TS</a>]
01:20:50 ◼ ► stage in the event the the problem is that they don't have enough women in [<a href="https://overcast.fm/+BtuxnN_5s/4850">TS</a>]
01:20:54 ◼ ► positions of authority running teams within the company [<a href="https://overcast.fm/+BtuxnN_5s/4854">TS</a>]
01:20:59 ◼ ► yeah we're cool with active team specialist right who would therefore be [<a href="https://overcast.fm/+BtuxnN_5s/4859">TS</a>]
01:21:02 ◼ ► the person to come on stage and do it you know and obviously that's changing [<a href="https://overcast.fm/+BtuxnN_5s/4862">TS</a>]
01:21:09 ◼ ► who's that name escapes me at the moment I'm blanking lie to ya that Apple pay [<a href="https://overcast.fm/+BtuxnN_5s/4869">TS</a>]
01:21:15 ◼ ► yes both were represented by women etc so ever for the people who are saying [<a href="https://overcast.fm/+BtuxnN_5s/4875">TS</a>]
01:21:21 ◼ ► where's Angela Ahrendts whether or not going to bring Angela Ahrendts onstage [<a href="https://overcast.fm/+BtuxnN_5s/4881">TS</a>]
01:21:24 ◼ ► to talk about a new macbook or something like that it's not just well there's a [<a href="https://overcast.fm/+BtuxnN_5s/4884">TS</a>]
01:21:28 ◼ ► woman on the SVP leadership team [<a href="https://overcast.fm/+BtuxnN_5s/4888">TS</a>]
01:21:32 ◼ ► therefore they should have her come out and do something it's only going to make [<a href="https://overcast.fm/+BtuxnN_5s/4892">TS</a>]
01:21:35 ◼ ► sense for her to come on stage when it it there's some kind of retail news that [<a href="https://overcast.fm/+BtuxnN_5s/4895">TS</a>]
01:21:41 ◼ ► they want to talk about and I think that's inevitable [<a href="https://overcast.fm/+BtuxnN_5s/4901">TS</a>]
01:21:44 ◼ ► I at some point there's going to be something that you know how [<a href="https://overcast.fm/+BtuxnN_5s/4904">TS</a>]
01:21:47 ◼ ► and with retail that they're going to want to talk about at one of the events [<a href="https://overcast.fm/+BtuxnN_5s/4907">TS</a>]
01:21:51 ◼ ► and of course it's going to be her to talk about it [<a href="https://overcast.fm/+BtuxnN_5s/4911">TS</a>]
01:21:53 ◼ ► yeah retailer fashion and those are the things that Tim Cook used to speak about [<a href="https://overcast.fm/+BtuxnN_5s/4913">TS</a>]
01:21:57 ◼ ► and unfortunately cut those at the same time the about Angela errands on because [<a href="https://overcast.fm/+BtuxnN_5s/4917">TS</a>]
01:22:00 ◼ ► tim cook doesn't spend time on stage talking about them anymore either [<a href="https://overcast.fm/+BtuxnN_5s/4920">TS</a>]
01:22:03 ◼ ► yeah well I don't know about fashion because fashion it would be too i guess [<a href="https://overcast.fm/+BtuxnN_5s/4923">TS</a>]
01:22:08 ◼ ► i could imagine maybe with the watch that there would be something to do with [<a href="https://overcast.fm/+BtuxnN_5s/4928">TS</a>]
01:22:12 ◼ ► the watch as a product that its relation to the fashion industry would make sense [<a href="https://overcast.fm/+BtuxnN_5s/4932">TS</a>]
01:22:16 ◼ ► to have Angela Ahrendts be the person to do it because it's also I think [<a href="https://overcast.fm/+BtuxnN_5s/4936">TS</a>]
01:22:20 ◼ ► inextricably tied to retail where it's not just apples retail but retail in [<a href="https://overcast.fm/+BtuxnN_5s/4940">TS</a>]
01:22:25 ◼ ► general and the partnerships that they have with a fashion related retailers [<a href="https://overcast.fm/+BtuxnN_5s/4945">TS</a>]
01:22:32 ◼ ► that aren't the apple store and it's you and I know because we have a lot of [<a href="https://overcast.fm/+BtuxnN_5s/4952">TS</a>]
01:22:38 ◼ ► mutual friends that but there are phenomenally talented women engineers at [<a href="https://overcast.fm/+BtuxnN_5s/4958">TS</a>]
01:22:41 ◼ ► apple and women program managers and designers and developers and did those [<a href="https://overcast.fm/+BtuxnN_5s/4961">TS</a>]
01:22:46 ◼ ► people don't just don't get to talk [<a href="https://overcast.fm/+BtuxnN_5s/4966">TS</a>]
01:22:48 ◼ ► that's right whether you know at any male female doesn't matter that's just [<a href="https://overcast.fm/+BtuxnN_5s/4968">TS</a>]
01:22:54 ◼ ► not the apple doesn't run those type of keynotes were dozens of you know [<a href="https://overcast.fm/+BtuxnN_5s/4974">TS</a>]
01:22:57 ◼ ► mid-level and get an occasional chris lattner I think that was a huge [<a href="https://overcast.fm/+BtuxnN_5s/4977">TS</a>]
01:23:02 ◼ ► exception to I don't think anyone like chris lattner never spoken a a keynote [<a href="https://overcast.fm/+BtuxnN_5s/4982">TS</a>]
01:23:05 ◼ ► be forever as opposed to the the afternoon state of the union [<a href="https://overcast.fm/+BtuxnN_5s/4985">TS</a>]
01:23:09 ◼ ► yeah which is you know where he's been as spoken before where you would expect [<a href="https://overcast.fm/+BtuxnN_5s/4989">TS</a>]
01:23:13 ◼ ► it and this year we had the phenomenal woman in charge of clock faces get a [<a href="https://overcast.fm/+BtuxnN_5s/4993">TS</a>]
01:23:16 ◼ ► tremendous talk at the State of the Union this year and I remember that that [<a href="https://overcast.fm/+BtuxnN_5s/4996">TS</a>]
01:23:21 ◼ ► anyway I did think I did think on 60 minutes I've seen Angela Ahrendts speak [<a href="https://overcast.fm/+BtuxnN_5s/5001">TS</a>]
01:23:25 ◼ ► before especially know what after when you know when she first got hired [<a href="https://overcast.fm/+BtuxnN_5s/5005">TS</a>]
01:23:28 ◼ ► announce it and i was researching into it but her stint on the 60 Minutes [<a href="https://overcast.fm/+BtuxnN_5s/5008">TS</a>]
01:23:34 ◼ ► segment did reiterate you know the boys a remarkably cogent and and thoughtful [<a href="https://overcast.fm/+BtuxnN_5s/5014">TS</a>]
01:23:41 ◼ ► person ya know and i agree but i do think that it's great that Apple's doing [<a href="https://overcast.fm/+BtuxnN_5s/5021">TS</a>]
01:23:45 ◼ ► this and it's similar to when Tim Cook came out he said because you know it was [<a href="https://overcast.fm/+BtuxnN_5s/5025">TS</a>]
01:23:48 ◼ ► just up to me I wouldn't because I'm a private person but it's important to be [<a href="https://overcast.fm/+BtuxnN_5s/5028">TS</a>]
01:23:52 ◼ ► a role model and I think it's important to have diverse people up on stage and [<a href="https://overcast.fm/+BtuxnN_5s/5032">TS</a>]
01:23:55 ◼ ► super successful positions and successful companies like Apple to be [<a href="https://overcast.fm/+BtuxnN_5s/5035">TS</a>]
01:24:00 ◼ ► you have to give them opportunity Craig federighi wasn't great his first WC but [<a href="https://overcast.fm/+BtuxnN_5s/5040">TS</a>]
01:24:05 ◼ ► he's terrific now and jeff williams two events in much better presenter and if [<a href="https://overcast.fm/+BtuxnN_5s/5045">TS</a>]
01:24:09 ◼ ► you give these opportunities they could be just as phenomenal and it's a super [<a href="https://overcast.fm/+BtuxnN_5s/5049">TS</a>]
01:24:13 ◼ ► deep bench like you have no great jobs back also phenomenal who didn't get any [<a href="https://overcast.fm/+BtuxnN_5s/5053">TS</a>]
01:24:16 ◼ ► time I don't think it all on stage this year but you also have you know the [<a href="https://overcast.fm/+BtuxnN_5s/5056">TS</a>]
01:24:20 ◼ ► woman in charge of of iphone marketing is phenomenal and then there will be [<a href="https://overcast.fm/+BtuxnN_5s/5060">TS</a>]
01:24:23 ◼ ► opportunities when they get stage time and I'll just make I think the company [<a href="https://overcast.fm/+BtuxnN_5s/5063">TS</a>]
01:24:27 ◼ ► better for everybody know what else about at WWDC anything else Swift too . [<a href="https://overcast.fm/+BtuxnN_5s/5067">TS</a>]
01:24:36 ◼ ► oh and I think that's where they announced that was going to open source [<a href="https://overcast.fm/+BtuxnN_5s/5076">TS</a>]
01:24:38 ◼ ► on that is true it is one answer would go open source by the end of the year [<a href="https://overcast.fm/+BtuxnN_5s/5078">TS</a>]
01:24:43 ◼ ► and they they did hit that I don't have much to say about that mean I think I [<a href="https://overcast.fm/+BtuxnN_5s/5083">TS</a>]
01:24:49 ◼ ► kind of covered that last week with yeah a little bit yeah [<a href="https://overcast.fm/+BtuxnN_5s/5089">TS</a>]
01:24:53 ◼ ► battery talk about stacking the guests deck I don't think we did that we need [<a href="https://overcast.fm/+BtuxnN_5s/5093">TS</a>]
01:24:58 ◼ ► to cover $OPERAND square Swift on this episode it's just suffice it to say it [<a href="https://overcast.fm/+BtuxnN_5s/5098">TS</a>]
01:25:02 ◼ ► was pretty big deal and it seems different going very very well yeah [<a href="https://overcast.fm/+BtuxnN_5s/5102">TS</a>]
01:25:06 ◼ ► content blockers ended up being another thing that enormous amounts of angst and [<a href="https://overcast.fm/+BtuxnN_5s/5106">TS</a>]
01:25:11 ◼ ► anxiety and stress was built over and again at the end of the year we're [<a href="https://overcast.fm/+BtuxnN_5s/5111">TS</a>]
01:25:16 ◼ ► yeah and doesn't seem you know yeah it doesn't seem to have really changed [<a href="https://overcast.fm/+BtuxnN_5s/5116">TS</a>]
01:25:21 ◼ ► anything significant I think it's great I I certainly I I enjoy running them and [<a href="https://overcast.fm/+BtuxnN_5s/5121">TS</a>]
01:25:28 ◼ ► I do think that they make for a noticeable improvement but i don't think [<a href="https://overcast.fm/+BtuxnN_5s/5128">TS</a>]
01:25:31 ◼ ► that they've bankrupted any more or are even on pace to bankrupt any media [<a href="https://overcast.fm/+BtuxnN_5s/5131">TS</a>]
01:25:36 ◼ ► properties and kind of sad about sex i thought that was one of because the [<a href="https://overcast.fm/+BtuxnN_5s/5136">TS</a>]
01:25:40 ◼ ► industry is just it's horrible in transition and that was one of the few [<a href="https://overcast.fm/+BtuxnN_5s/5140">TS</a>]
01:25:42 ◼ ► things that could scare it out of its complacency and I don't think it's not [<a href="https://overcast.fm/+BtuxnN_5s/5142">TS</a>]
01:25:45 ◼ ► good enough job scaring them to their autumn dollars yet [<a href="https://overcast.fm/+BtuxnN_5s/5145">TS</a>]
01:25:48 ◼ ► yeah I feel like there was more talk about that when they were when it was [<a href="https://overcast.fm/+BtuxnN_5s/5148">TS</a>]
01:25:53 ◼ ► first come out and and you're actually break before they came out really when [<a href="https://overcast.fm/+BtuxnN_5s/5153">TS</a>]
01:25:58 ◼ ► people thought you know good god you know a week from now seventy percent of [<a href="https://overcast.fm/+BtuxnN_5s/5158">TS</a>]
01:26:02 ◼ ► our mobile is going to disappear yes but in hindsight you know you know [<a href="https://overcast.fm/+BtuxnN_5s/5162">TS</a>]
01:26:09 ◼ ► didn't get there to wear that the appstore charts were dominated by yeah [<a href="https://overcast.fm/+BtuxnN_5s/5169">TS</a>]
01:26:14 ◼ ► content blockers and then not so much [<a href="https://overcast.fm/+BtuxnN_5s/5174">TS</a>]
01:26:19 ◼ ► yeah I'm hopefully actually little spike again [<a href="https://overcast.fm/+BtuxnN_5s/5179">TS</a>]
01:26:28 ◼ ► so what about the summer anything over the summer I don't think so [<a href="https://overcast.fm/+BtuxnN_5s/5188">TS</a>]
01:26:32 ◼ ► there was some interesting stuff like that out of nowhere and ipod touch 6 [<a href="https://overcast.fm/+BtuxnN_5s/5192">TS</a>]
01:26:38 ◼ ► oh that is true that was like July right yeah the middle of July didn't really do [<a href="https://overcast.fm/+BtuxnN_5s/5198">TS</a>]
01:26:45 ◼ ► mean it was exact same design it did have a modern and a7 processor so it is [<a href="https://overcast.fm/+BtuxnN_5s/5205">TS</a>]
01:26:50 ◼ ► 64-bit and that was about all that came with it there's a new ipod colors as [<a href="https://overcast.fm/+BtuxnN_5s/5210">TS</a>]
01:26:54 ◼ ► well but the ipod line didn't change at all no do you think that the you think [<a href="https://overcast.fm/+BtuxnN_5s/5214">TS</a>]
01:27:02 ◼ ► that this might be it for the ipod touch i think it's going i think the pressure [<a href="https://overcast.fm/+BtuxnN_5s/5222">TS</a>]
01:27:07 ◼ ► from the iphones being more and more available and affordable and the ipod [<a href="https://overcast.fm/+BtuxnN_5s/5227">TS</a>]
01:27:10 ◼ ► mini ipad mini being as popular as it is kind of squeezes out the ipod touch in [<a href="https://overcast.fm/+BtuxnN_5s/5230">TS</a>]
01:27:14 ◼ ► many ways it's still the cheapest absolute cheapest way to get to the app [<a href="https://overcast.fm/+BtuxnN_5s/5234">TS</a>]
01:27:18 ◼ ► store but i think the app store now is a proven value and people are willing to [<a href="https://overcast.fm/+BtuxnN_5s/5238">TS</a>]
01:27:21 ◼ ► pay a little more to get into in order to get more functionality from it i was [<a href="https://overcast.fm/+BtuxnN_5s/5241">TS</a>]
01:27:26 ◼ ► surprised by I think I've seen this from a few other places too but like like [<a href="https://overcast.fm/+BtuxnN_5s/5246">TS</a>]
01:27:34 ◼ ► when I think it was united or one of these airlines was like we're gonna buy [<a href="https://overcast.fm/+BtuxnN_5s/5254">TS</a>]
01:27:37 ◼ ► 10,000 iphones and give them to all of our gate agents and flight attendants [<a href="https://overcast.fm/+BtuxnN_5s/5257">TS</a>]
01:27:42 ◼ ► and etc that they weren't ipod touches that it seems to me like it would make [<a href="https://overcast.fm/+BtuxnN_5s/5262">TS</a>]
01:27:48 ◼ ► more sense for that to be an ipod touch lower price you know let's presume that [<a href="https://overcast.fm/+BtuxnN_5s/5268">TS</a>]
01:27:52 ◼ ► there's some kind of workable you know Wi-Fi in the airport that they can use [<a href="https://overcast.fm/+BtuxnN_5s/5272">TS</a>]
01:27:57 ◼ ► that they wouldn't need to be a full why would you spend the extra money hundreds [<a href="https://overcast.fm/+BtuxnN_5s/5277">TS</a>]
01:28:02 ◼ ► of extra dollars per unit for the phone when it doesn't really make sense for [<a href="https://overcast.fm/+BtuxnN_5s/5282">TS</a>]
01:28:06 ◼ ► them to be fun if they're just using him for that but that's what they're using [<a href="https://overcast.fm/+BtuxnN_5s/5286">TS</a>]
01:28:09 ◼ ► the phone and it's probably a greater dynamic where you have sort of existing [<a href="https://overcast.fm/+BtuxnN_5s/5289">TS</a>]
01:28:13 ◼ ► carrier relationships with enterprise you know companies and their buying them [<a href="https://overcast.fm/+BtuxnN_5s/5293">TS</a>]
01:28:17 ◼ ► in the thousands and you know people are still wondering why they're 16 gigabyte [<a href="https://overcast.fm/+BtuxnN_5s/5297">TS</a>]
01:28:21 ◼ ► iphone so that's one of the big reasons isn't [<a href="https://overcast.fm/+BtuxnN_5s/5301">TS</a>]
01:28:23 ◼ ► additional buyers say that it's almost like those they just moved from [<a href="https://overcast.fm/+BtuxnN_5s/5303">TS</a>]
01:28:26 ◼ ► blackberry to iphone reward to something else [<a href="https://overcast.fm/+BtuxnN_5s/5306">TS</a>]
01:28:29 ◼ ► mm but it wasn't a don't know to me it was sort of like web portals all they do [<a href="https://overcast.fm/+BtuxnN_5s/5309">TS</a>]
01:28:37 ◼ ► is access web portals or business to be a b2b app so that they need almost [<a href="https://overcast.fm/+BtuxnN_5s/5317">TS</a>]
01:28:40 ◼ ► nothing but a web connection now we're just it's just her name just popped into [<a href="https://overcast.fm/+BtuxnN_5s/5320">TS</a>]
01:28:46 ◼ ► jennifer bailey yes it was killing me [<a href="https://overcast.fm/+BtuxnN_5s/5326">TS</a>]
01:28:50 ◼ ► jennifer bailey is the Apple executive who runs Apple pay under any Q yeah [<a href="https://overcast.fm/+BtuxnN_5s/5330">TS</a>]
01:28:55 ◼ ► everything else in this town called much other stuff i think yeah she was the one [<a href="https://overcast.fm/+BtuxnN_5s/5335">TS</a>]
01:29:00 ◼ ► about age at least now i think that there was a minor stuff like Apple [<a href="https://overcast.fm/+BtuxnN_5s/5340">TS</a>]
01:29:04 ◼ ► killed 121 but very little else happen until the monstrous event in September [<a href="https://overcast.fm/+BtuxnN_5s/5344">TS</a>]
01:29:09 ◼ ► right so before we get to that let's let's thank our next sponsor and it's [<a href="https://overcast.fm/+BtuxnN_5s/5349">TS</a>]
01:29:15 ◼ ► hu LLO hello makes pillows literally I mean that this is the product that that [<a href="https://overcast.fm/+BtuxnN_5s/5355">TS</a>]
01:29:23 ◼ ► i'm here to tell you about it as a pillow [<a href="https://overcast.fm/+BtuxnN_5s/5363">TS</a>]
01:29:25 ◼ ► have you ever tried a buckwheat hol hol pillow [<a href="https://overcast.fm/+BtuxnN_5s/5365">TS</a>]
01:29:29 ◼ ► this is a style of pillow that has been popular for centuries throughout Asia [<a href="https://overcast.fm/+BtuxnN_5s/5369">TS</a>]
01:29:34 ◼ ► it's the best way to describe it is that it's sort of like a bean bag pillow you [<a href="https://overcast.fm/+BtuxnN_5s/5374">TS</a>]
01:29:40 ◼ ► can feel them they're almost like they feel like maybe like small coffee beans [<a href="https://overcast.fm/+BtuxnN_5s/5380">TS</a>]
01:29:43 ◼ ► inside the pillow definitely if you pick one up and shake it you can hear it it [<a href="https://overcast.fm/+BtuxnN_5s/5383">TS</a>]
01:29:48 ◼ ► feels like something full of beans but they're not really being there there [<a href="https://overcast.fm/+BtuxnN_5s/5388">TS</a>]
01:29:54 ◼ ► why would you want to do this it sounds crazy especially if all you've ever done [<a href="https://overcast.fm/+BtuxnN_5s/5394">TS</a>]
01:29:57 ◼ ► is sleep on a traditional feather style or you know artificial or real feather [<a href="https://overcast.fm/+BtuxnN_5s/5397">TS</a>]
01:30:02 ◼ ► whatever but there's that similar sort of puffy type pillow a buckwheat whole [<a href="https://overcast.fm/+BtuxnN_5s/5402">TS</a>]
01:30:07 ◼ ► pillow conforms to your body and provides cool comfortable support air [<a href="https://overcast.fm/+BtuxnN_5s/5407">TS</a>]
01:30:12 ◼ ► breathes through it in a way that it can't it flows freely through this in a [<a href="https://overcast.fm/+BtuxnN_5s/5412">TS</a>]
01:30:17 ◼ ► way that keeps you cool all night long you don't get sweaty your head doesn't [<a href="https://overcast.fm/+BtuxnN_5s/5417">TS</a>]
01:30:19 ◼ ► get hot on the pillow it's super easy to adjust you buy one of these things and [<a href="https://overcast.fm/+BtuxnN_5s/5419">TS</a>]
01:30:25 ◼ ► you if if you think it's too thick out-of-the-box all you do is just unzip [<a href="https://overcast.fm/+BtuxnN_5s/5425">TS</a>]
01:30:29 ◼ ► it and remove some of the holes at any time [<a href="https://overcast.fm/+BtuxnN_5s/5429">TS</a>]
01:30:32 ◼ ► it's it's really really really subtly cleans just [<a href="https://overcast.fm/+BtuxnN_5s/5432">TS</a>]
01:30:36 ◼ ► just a bunch of these beans that you take out so you can adjust it at any [<a href="https://overcast.fm/+BtuxnN_5s/5436">TS</a>]
01:30:42 ◼ ► very very easy it's made in the USA with quality construction and materials I've [<a href="https://overcast.fm/+BtuxnN_5s/5442">TS</a>]
01:30:47 ◼ ► had 1i think for over a year now [<a href="https://overcast.fm/+BtuxnN_5s/5447">TS</a>]
01:30:48 ◼ ► my wife and I both have them and it definitely is different [<a href="https://overcast.fm/+BtuxnN_5s/5448">TS</a>]
01:30:52 ◼ ► definitely is not like it's a different style of pillow but once we got used to [<a href="https://overcast.fm/+BtuxnN_5s/5452">TS</a>]
01:30:59 ◼ ► it really does i like it a lot i really do it's pretty strong and durable twill [<a href="https://overcast.fm/+BtuxnN_5s/5459">TS</a>]
01:31:06 ◼ ► cotton case as a high-quality dunlap hidden zipper and the buckwheat whole [<a href="https://overcast.fm/+BtuxnN_5s/5466">TS</a>]
01:31:13 ◼ ► Phil is grown and milled in North Dakota right here in United States it's an [<a href="https://overcast.fm/+BtuxnN_5s/5473">TS</a>]
01:31:18 ◼ ► environmentally-friendly an organic product no chemical based phones and or [<a href="https://overcast.fm/+BtuxnN_5s/5478">TS</a>]
01:31:23 ◼ ► feathers or anything like that in there just one hundred percent unbleached [<a href="https://overcast.fm/+BtuxnN_5s/5483">TS</a>]
01:31:27 ◼ ► certified cotton on the outside and these buckwheat holes on the inside so [<a href="https://overcast.fm/+BtuxnN_5s/5487">TS</a>]
01:31:33 ◼ ► they have different sizes starting small as 50 bucks standard-sized $79 king-size [<a href="https://overcast.fm/+BtuxnN_5s/5493">TS</a>]
01:31:41 ◼ ► a hundred twenty-nine dollars you can save money tho by buying more than one [<a href="https://overcast.fm/+BtuxnN_5s/5501">TS</a>]
01:31:48 ◼ ► and they have a special URL just for listeners of the show its hollow pillow [<a href="https://overcast.fm/+BtuxnN_5s/5508">TS</a>]
01:31:54 ◼ ► hu LLO eill owt calm / talk show and last but not least one percent of all of [<a href="https://overcast.fm/+BtuxnN_5s/5514">TS</a>]
01:32:04 ◼ ► their company profits are contributed to the Nature Conservancy so if you're in [<a href="https://overcast.fm/+BtuxnN_5s/5524">TS</a>]
01:32:09 ◼ ► the market for a new pillow give them a shot give a low pillow shot really [<a href="https://overcast.fm/+BtuxnN_5s/5529">TS</a>]
01:32:13 ◼ ► really interesting very different and hello pillow . com / talk show know that [<a href="https://overcast.fm/+BtuxnN_5s/5533">TS</a>]
01:32:25 ◼ ► boy I had this actually maybe we should have started with this because it's it [<a href="https://overcast.fm/+BtuxnN_5s/5545">TS</a>]
01:32:30 ◼ ► was a bigger well the only did one fall event this year they put everything into [<a href="https://overcast.fm/+BtuxnN_5s/5550">TS</a>]
01:32:34 ◼ ► yeah i-i-i in hindsight you know I feel like that's probably smart and I feel [<a href="https://overcast.fm/+BtuxnN_5s/5554">TS</a>]
01:32:42 ◼ ► like the other thing too is to go circle back to what I said about WBC I feel [<a href="https://overcast.fm/+BtuxnN_5s/5562">TS</a>]
01:32:47 ◼ ► like they clarified the messaging and the coherency of the event significantly [<a href="https://overcast.fm/+BtuxnN_5s/5567">TS</a>]
01:32:55 ◼ ► I i can't help but suspect that internally they they recognize that the [<a href="https://overcast.fm/+BtuxnN_5s/5575">TS</a>]
01:33:00 ◼ ► WWDC keynote was not up to their own standards and the September event might [<a href="https://overcast.fm/+BtuxnN_5s/5580">TS</a>]
01:33:07 ◼ ► have been even extra sharp because of it [<a href="https://overcast.fm/+BtuxnN_5s/5587">TS</a>]
01:33:10 ◼ ► yeah it was for everything that they covered and they it was so big they [<a href="https://overcast.fm/+BtuxnN_5s/5590">TS</a>]
01:33:13 ◼ ► didn't have time to cover OS 10 or the mac be managed to get it done in i think [<a href="https://overcast.fm/+BtuxnN_5s/5593">TS</a>]
01:33:17 ◼ ► for well-put-together segments and I mean and you know it's if we're going to [<a href="https://overcast.fm/+BtuxnN_5s/5597">TS</a>]
01:33:22 ◼ ► look back at the year I mean you know it's easily the biggest mistake i [<a href="https://overcast.fm/+BtuxnN_5s/5602">TS</a>]
01:33:28 ◼ ► published on daring fireball was the night before the event predicting that [<a href="https://overcast.fm/+BtuxnN_5s/5608">TS</a>]
01:33:31 ◼ ► there's no way they're going to have only one event for the for the fall [<a href="https://overcast.fm/+BtuxnN_5s/5611">TS</a>]
01:33:35 ◼ ► well they had it again before he'd been iphone and ipod or something else in [<a href="https://overcast.fm/+BtuxnN_5s/5615">TS</a>]
01:33:40 ◼ ► September and then mac and ipad in October ya thang two years or three [<a href="https://overcast.fm/+BtuxnN_5s/5620">TS</a>]
01:33:45 ◼ ► years before that but this year they had no no new mac that the 4k imac but they [<a href="https://overcast.fm/+BtuxnN_5s/5625">TS</a>]
01:33:51 ◼ ► sort of showed that already with the Firecat 5k I'm a clear before I well I [<a href="https://overcast.fm/+BtuxnN_5s/5631">TS</a>]
01:33:56 ◼ ► think if they want to do that could have I think the easiest way that they could [<a href="https://overcast.fm/+BtuxnN_5s/5636">TS</a>]
01:33:58 ◼ ► have done it would be to hold the ipad pro for october and it have a separate [<a href="https://overcast.fm/+BtuxnN_5s/5638">TS</a>]
01:34:03 ◼ ► event just for the ipad pro and then fill out the event demo el Capitano on [<a href="https://overcast.fm/+BtuxnN_5s/5643">TS</a>]
01:34:08 ◼ ► and boom there you go there's a little smaller event october and it wasn't [<a href="https://overcast.fm/+BtuxnN_5s/5648">TS</a>]
01:34:12 ◼ ► ready to ship anyway so it wouldn't have even delayed the shipping of the ipad [<a href="https://overcast.fm/+BtuxnN_5s/5652">TS</a>]
01:34:15 ◼ ► pro okay we wanted to get El Cap out earlier this year I think it was shipped [<a href="https://overcast.fm/+BtuxnN_5s/5655">TS</a>]
01:34:19 ◼ ► on September 30th which would have pulled it out of that event [<a href="https://overcast.fm/+BtuxnN_5s/5659">TS</a>]
01:34:22 ◼ ► yeah but it wouldn't it would have been fine if they would in held el capitan it [<a href="https://overcast.fm/+BtuxnN_5s/5662">TS</a>]
01:34:26 ◼ ► wouldn't have you know if they wanted to I think it's just that they didn't want [<a href="https://overcast.fm/+BtuxnN_5s/5666">TS</a>]
01:34:29 ◼ ► to but there you know it wasn't just my argument that i don't think they're [<a href="https://overcast.fm/+BtuxnN_5s/5669">TS</a>]
01:34:32 ◼ ► going to have just one event wasn't just that they have [<a href="https://overcast.fm/+BtuxnN_5s/5672">TS</a>]
01:34:34 ◼ ► have had two events for years it was that if they only have one event there's [<a href="https://overcast.fm/+BtuxnN_5s/5674">TS</a>]
01:34:38 ◼ ► no way they're going to cover all this stuff again and some of these things are [<a href="https://overcast.fm/+BtuxnN_5s/5678">TS</a>]
01:34:41 ◼ ► gonna have to be cut and so I was right about that that that some of these [<a href="https://overcast.fm/+BtuxnN_5s/5681">TS</a>]
01:34:45 ◼ ► things have to be cut and they would go through the fall without even even read [<a href="https://overcast.fm/+BtuxnN_5s/5685">TS</a>]
01:34:49 ◼ ► em allowing the tentpole features of el capitan onstage I was just wrong that [<a href="https://overcast.fm/+BtuxnN_5s/5689">TS</a>]
01:34:54 ◼ ► they would might be willing to do that but I had a real estate in the sidebar [<a href="https://overcast.fm/+BtuxnN_5s/5694">TS</a>]
01:34:59 ◼ ► of the email and the slide mistake right that this is how little time l cap got [<a href="https://overcast.fm/+BtuxnN_5s/5699">TS</a>]
01:35:06 ◼ ► on that event that when they announced the shipping date it was a screenshot of [<a href="https://overcast.fm/+BtuxnN_5s/5706">TS</a>]
01:35:10 ◼ ► I think it was the for the ipad pro right yeah it was the mail app and if i [<a href="https://overcast.fm/+BtuxnN_5s/5710">TS</a>]
01:35:15 ◼ ► see myself from feeling like Phil yeah like philly I was like an email from [<a href="https://overcast.fm/+BtuxnN_5s/5715">TS</a>]
01:35:19 ◼ ► phil schiller dat to federal years somebody saying like yeah I'll cap ship [<a href="https://overcast.fm/+BtuxnN_5s/5719">TS</a>]
01:35:25 ◼ ► date will be September 30th top secret don't tell anyone and it was just in the [<a href="https://overcast.fm/+BtuxnN_5s/5725">TS</a>]
01:35:30 ◼ ► screenshot the mail climate and then very quickly got to get that up on [<a href="https://overcast.fm/+BtuxnN_5s/5730">TS</a>]
01:35:36 ◼ ► apple.com otherwise would have been pandemonium with everyone calling to see [<a href="https://overcast.fm/+BtuxnN_5s/5736">TS</a>]
01:35:40 ◼ ► all right was it a joker was it not we SAT together for that one right [<a href="https://overcast.fm/+BtuxnN_5s/5740">TS</a>]
01:35:45 ◼ ► we have me and you and Clayton Morris right yes I sundari I remember when that [<a href="https://overcast.fm/+BtuxnN_5s/5745">TS</a>]
01:35:51 ◼ ► came up and we like like we're whispering with each other like was that [<a href="https://overcast.fm/+BtuxnN_5s/5751">TS</a>]
01:35:55 ◼ ► real dicey that do you think that's different that's what they mean [<a href="https://overcast.fm/+BtuxnN_5s/5755">TS</a>]
01:35:57 ◼ ► yeah it was I mean it started off with jeff williams in the watch and it it's [<a href="https://overcast.fm/+BtuxnN_5s/5757">TS</a>]
01:36:02 ◼ ► interesting because they showed off new watch bands that you know Johnny I've [<a href="https://overcast.fm/+BtuxnN_5s/5762">TS</a>]
01:36:05 ◼ ► had shown off i think enough at a Paris Show Fashion Show earlier in the year [<a href="https://overcast.fm/+BtuxnN_5s/5765">TS</a>]
01:36:09 ◼ ► and then they announced Apple watch her mez as I guess the the first real [<a href="https://overcast.fm/+BtuxnN_5s/5769">TS</a>]
01:36:14 ◼ ► example of Apple partnering with a fashion shop now you know outside of [<a href="https://overcast.fm/+BtuxnN_5s/5774">TS</a>]
01:36:18 ◼ ► their own which is super interesting to me [<a href="https://overcast.fm/+BtuxnN_5s/5778">TS</a>]
01:36:20 ◼ ► yeah i think so too it makes me wonder wonder about you know future things like [<a href="https://overcast.fm/+BtuxnN_5s/5780">TS</a>]
01:36:27 ◼ ► the car and stuff like that and you will there be and you know again wouldn't it [<a href="https://overcast.fm/+BtuxnN_5s/5787">TS</a>]
01:36:33 ◼ ► even if it wasn't like to partner with an existing car company but again like [<a href="https://overcast.fm/+BtuxnN_5s/5793">TS</a>]
01:36:37 ◼ ► maybe to partner with Hermes and I have like a car come out with her mez design [<a href="https://overcast.fm/+BtuxnN_5s/5797">TS</a>]
01:36:45 ◼ ► yeah i mean again they're going to want to have products that are introductory [<a href="https://overcast.fm/+BtuxnN_5s/5805">TS</a>]
01:36:48 ◼ ► they get people in the door they're going to have the the product that most [<a href="https://overcast.fm/+BtuxnN_5s/5808">TS</a>]
01:36:50 ◼ ► people end up buying which is usually the middle-of-the-road product they're [<a href="https://overcast.fm/+BtuxnN_5s/5810">TS</a>]
01:36:53 ◼ ► going to want to have premium products people who want the absolute best and [<a href="https://overcast.fm/+BtuxnN_5s/5813">TS</a>]
01:36:56 ◼ ► when you get to things like cars and watches with the absolute best [<a href="https://overcast.fm/+BtuxnN_5s/5816">TS</a>]
01:36:59 ◼ ► it isn't just about speeds and feeds when that the internet I wondered [<a href="https://overcast.fm/+BtuxnN_5s/5819">TS</a>]
01:37:03 ◼ ► adjusted this is never really occurred to me before but in the way that they [<a href="https://overcast.fm/+BtuxnN_5s/5823">TS</a>]
01:37:07 ◼ ► for things like the car they have to be thinking in the scope of a decade right [<a href="https://overcast.fm/+BtuxnN_5s/5827">TS</a>]
01:37:13 ◼ ► that this thing got started at least three four five years ago maybe even [<a href="https://overcast.fm/+BtuxnN_5s/5833">TS</a>]
01:37:17 ◼ ► more and is probably at least three four five years away from coming to market [<a href="https://overcast.fm/+BtuxnN_5s/5837">TS</a>]
01:37:24 ◼ ► that this is something that they've had to think in a decade-long window for and [<a href="https://overcast.fm/+BtuxnN_5s/5844">TS</a>]
01:37:33 ◼ ► in terms of what you and I talked about you know earlier in the show about what [<a href="https://overcast.fm/+BtuxnN_5s/5853">TS</a>]
01:37:37 ◼ ► was the point of the gold apple watch edition models and going through all [<a href="https://overcast.fm/+BtuxnN_5s/5857">TS</a>]
01:37:43 ◼ ► this and selling these things that these high prices for something that was going [<a href="https://overcast.fm/+BtuxnN_5s/5863">TS</a>]
01:37:49 ◼ ► I wonder if part of it isn't getting you know rehearsing sort of going through [<a href="https://overcast.fm/+BtuxnN_5s/5869">TS</a>]
01:37:56 ◼ ► the bifurcated levels of product based on significantly different orders of [<a href="https://overcast.fm/+BtuxnN_5s/5876">TS</a>]
01:38:03 ◼ ► magnitude different prices and partnering with companies and and [<a href="https://overcast.fm/+BtuxnN_5s/5883">TS</a>]
01:38:09 ◼ ► creating truly luxurious materials using truly luxurious materials to separate [<a href="https://overcast.fm/+BtuxnN_5s/5889">TS</a>]
01:38:17 ◼ ► these segments not so much for the watch itself but for the eventual car because [<a href="https://overcast.fm/+BtuxnN_5s/5897">TS</a>]
01:38:23 ◼ ► in car that's it's going to be significantly more money and way more [<a href="https://overcast.fm/+BtuxnN_5s/5903">TS</a>]
01:38:27 ◼ ► important that there are maybe maybe who knows maybe the car will come out and [<a href="https://overcast.fm/+BtuxnN_5s/5907">TS</a>]
01:38:32 ◼ ► there's one model and it's you know $25,000 and that's it but somehow I [<a href="https://overcast.fm/+BtuxnN_5s/5912">TS</a>]
01:38:37 ◼ ► no absolutely and that's why I think segmentation again was so important for [<a href="https://overcast.fm/+BtuxnN_5s/5917">TS</a>]
01:38:40 ◼ ► Apple this year because as you get into as you become a certain size your your [<a href="https://overcast.fm/+BtuxnN_5s/5920">TS</a>]
01:38:45 ◼ ► growth becomes limited you have to start segmenting and as you get into other [<a href="https://overcast.fm/+BtuxnN_5s/5925">TS</a>]
01:38:49 ◼ ► product lines you can't just assume that they work the same way that your [<a href="https://overcast.fm/+BtuxnN_5s/5929">TS</a>]
01:38:52 ◼ ► existing product lines do apples been very candid about avoiding the pitfalls [<a href="https://overcast.fm/+BtuxnN_5s/5932">TS</a>]
01:38:55 ◼ ► that I've had a lot of other technology companies and [<a href="https://overcast.fm/+BtuxnN_5s/5935">TS</a>]
01:38:58 ◼ ► part of the reason is that they sort of think through these things they pick [<a href="https://overcast.fm/+BtuxnN_5s/5938">TS</a>]
01:39:01 ◼ ► something they focus on it and the experiment in in a myriad of different [<a href="https://overcast.fm/+BtuxnN_5s/5941">TS</a>]
01:39:05 ◼ ► ways including a lot of prototyping but also a lot of things like maybe like [<a href="https://overcast.fm/+BtuxnN_5s/5945">TS</a>]
01:39:09 ◼ ► doing Apple watch her master edition or things like that so that when they get [<a href="https://overcast.fm/+BtuxnN_5s/5949">TS</a>]
01:39:12 ◼ ► into things like watches and things like cars they're not presenting on the way [<a href="https://overcast.fm/+BtuxnN_5s/5952">TS</a>]
01:39:16 ◼ ► they present you an ipod shuffle they're presenting within the context of that [<a href="https://overcast.fm/+BtuxnN_5s/5956">TS</a>]
01:39:20 ◼ ► yeah i did think I do think it was interesting to that by September you [<a href="https://overcast.fm/+BtuxnN_5s/5960">TS</a>]
01:39:27 ◼ ► just mentioned you mentioned is a minute or two ago that just it was a year after [<a href="https://overcast.fm/+BtuxnN_5s/5967">TS</a>]
01:39:34 ◼ ► Apple watch wasn't initially unveiled but it was really just made in july [<a href="https://overcast.fm/+BtuxnN_5s/5974">TS</a>]
01:39:42 ◼ ► august five months after actually hit market where they had all new bands and [<a href="https://overcast.fm/+BtuxnN_5s/5982">TS</a>]
01:39:47 ◼ ► straps and and didn't just add new bands and straps but actually replace some of [<a href="https://overcast.fm/+BtuxnN_5s/5987">TS</a>]
01:39:51 ◼ ► the earlier colors that some of the pastels colored sport bands with to my [<a href="https://overcast.fm/+BtuxnN_5s/5991">TS</a>]
01:39:58 ◼ ► eyes up a much more attractive overall lineup of colors and watch us to Egypt [<a href="https://overcast.fm/+BtuxnN_5s/5998">TS</a>]
01:40:04 ◼ ► five months after watch os1 which is very fast Union apples usual product [<a href="https://overcast.fm/+BtuxnN_5s/6004">TS</a>]
01:40:09 ◼ ► rollouts yeah I i I'm I'm more intrigued by the hardware differences in the bands [<a href="https://overcast.fm/+BtuxnN_5s/6009">TS</a>]
01:40:18 ◼ ► then then the OS because I kind of feel like watching us to calling it a [<a href="https://overcast.fm/+BtuxnN_5s/6018">TS</a>]
01:40:23 ◼ ► two-point Oh was it is a little marketing II you know it's really sort [<a href="https://overcast.fm/+BtuxnN_5s/6023">TS</a>]
01:40:29 ◼ ► of it was to me closer to here's the watch is we really wanted to ship [<a href="https://overcast.fm/+BtuxnN_5s/6029">TS</a>]
01:40:33 ◼ ► originally absolutely it was around it filled in all the little gaps that we're [<a href="https://overcast.fm/+BtuxnN_5s/6033">TS</a>]
01:40:36 ◼ ► obviously missing from the first one right and there's a big difference [<a href="https://overcast.fm/+BtuxnN_5s/6036">TS</a>]
01:40:39 ◼ ► obviously with the native apps you know third-party native apps being able to [<a href="https://overcast.fm/+BtuxnN_5s/6039">TS</a>]
01:40:42 ◼ ► run right on a watch as opposed to just being projected on the watch from your [<a href="https://overcast.fm/+BtuxnN_5s/6042">TS</a>]
01:40:46 ◼ ► phone like like the original watchkit apps but other than that it's really [<a href="https://overcast.fm/+BtuxnN_5s/6046">TS</a>]
01:40:52 ◼ ► hard to . anything and watch us to point out that was really a two-point future [<a href="https://overcast.fm/+BtuxnN_5s/6052">TS</a>]
01:40:57 ◼ ► yeah it's interesting that it was decoupling they've sort of the couple [<a href="https://overcast.fm/+BtuxnN_5s/6057">TS</a>]
01:41:01 ◼ ► that they didn't you didn't have to wait for a new watch to get watch osu . they [<a href="https://overcast.fm/+BtuxnN_5s/6061">TS</a>]
01:41:04 ◼ ► were going to use that sort of marketing lingo with mid mid cycle almost yeah it [<a href="https://overcast.fm/+BtuxnN_5s/6064">TS</a>]
01:41:10 ◼ ► just shows that the walk is a very rare [<a href="https://overcast.fm/+BtuxnN_5s/6070">TS</a>]
01:41:12 ◼ ► feeding the watch is a very different sort of product and they have the phones [<a href="https://overcast.fm/+BtuxnN_5s/6072">TS</a>]
01:41:14 ◼ ► previously yeah I almost feel like again part of it is that they've gone through [<a href="https://overcast.fm/+BtuxnN_5s/6074">TS</a>]
01:41:19 ◼ ► the iphone to iphone 3g transition within the first year as opposed to [<a href="https://overcast.fm/+BtuxnN_5s/6079">TS</a>]
01:41:26 ◼ ► yeah um what was the other 200 and and the fact that so many I mean it's not [<a href="https://overcast.fm/+BtuxnN_5s/6086">TS</a>]
01:41:33 ◼ ► even you don't even have to conjecture it's not like speculation or rumor that [<a href="https://overcast.fm/+BtuxnN_5s/6093">TS</a>]
01:41:38 ◼ ► some of the features a lot of the features and i watch os/2 were [<a href="https://overcast.fm/+BtuxnN_5s/6098">TS</a>]
01:41:41 ◼ ► originally meant for watching us one because they showed them a year ago you [<a href="https://overcast.fm/+BtuxnN_5s/6101">TS</a>]
01:41:47 ◼ ► know it the original watch event things like like the additional watch faces [<a href="https://overcast.fm/+BtuxnN_5s/6107">TS</a>]
01:41:52 ◼ ► like the hay pick-your-own choose your own photo from your photo library and [<a href="https://overcast.fm/+BtuxnN_5s/6112">TS</a>]
01:41:57 ◼ ► have that as your watch face they showed that in 2014 and it wasn't there when it [<a href="https://overcast.fm/+BtuxnN_5s/6117">TS</a>]
01:42:01 ◼ ► shipped and in 2015 and some of the faces had the time-travel already in [<a href="https://overcast.fm/+BtuxnN_5s/6121">TS</a>]
01:42:06 ◼ ► them you think all the stuff that we saw it was just logical completions of the [<a href="https://overcast.fm/+BtuxnN_5s/6126">TS</a>]
01:42:10 ◼ ► things that have been set up the first version right [<a href="https://overcast.fm/+BtuxnN_5s/6130">TS</a>]
01:42:12 ◼ ► it almost you know that the fact that time travel wasn't there originally [<a href="https://overcast.fm/+BtuxnN_5s/6132">TS</a>]
01:42:15 ◼ ► almost it defeated the existence of the the crown [<a href="https://overcast.fm/+BtuxnN_5s/6135">TS</a>]
01:42:21 ◼ ► yes that the crown was meant to be there for that sort of you know here we want [<a href="https://overcast.fm/+BtuxnN_5s/6141">TS</a>]
01:42:25 ◼ ► to see where you're going to be later in the afternoon just look at your watch [<a href="https://overcast.fm/+BtuxnN_5s/6145">TS</a>]
01:42:28 ◼ ► and spin-spin the crown and the earlier . me just you they were not capable of [<a href="https://overcast.fm/+BtuxnN_5s/6148">TS</a>]
01:42:33 ◼ ► getting it ready in that . should have waited until September to release that [<a href="https://overcast.fm/+BtuxnN_5s/6153">TS</a>]
01:42:36 ◼ ► no it was nice to get out early and they can add those things that are going [<a href="https://overcast.fm/+BtuxnN_5s/6156">TS</a>]
01:42:40 ◼ ► yeah and the other thing that I i want to talk about on that is the the rumors [<a href="https://overcast.fm/+BtuxnN_5s/6160">TS</a>]
01:42:47 ◼ ► and I don't doubt them but that optimistically they had hoped to ship [<a href="https://overcast.fm/+BtuxnN_5s/6167">TS</a>]
01:42:50 ◼ ► the watch a year ago you know by the end of $MONTH 2014 and you know maybe you [<a href="https://overcast.fm/+BtuxnN_5s/6170">TS</a>]
01:42:58 ◼ ► just need to have a goal like that to get it so that it does ship in early [<a href="https://overcast.fm/+BtuxnN_5s/6178">TS</a>]
01:43:01 ◼ ► $MONTH 2015 but I feel like for these new products where they have these you [<a href="https://overcast.fm/+BtuxnN_5s/6181">TS</a>]
01:43:07 ◼ ► know we just compare the pencil which is a less of it at least at this point you [<a href="https://overcast.fm/+BtuxnN_5s/6187">TS</a>]
01:43:13 ◼ ► know clearly not as big a deal as the watch but the fact that here we are [<a href="https://overcast.fm/+BtuxnN_5s/6193">TS</a>]
01:43:16 ◼ ► going into the holidays and somebody who at December 14th was like who I know I I [<a href="https://overcast.fm/+BtuxnN_5s/6196">TS</a>]
01:43:21 ◼ ► want to get one more present for my significant other [<a href="https://overcast.fm/+BtuxnN_5s/6201">TS</a>]
01:43:23 ◼ ► get an apple pencil I couldn't do it in time but with the watch you could [<a href="https://overcast.fm/+BtuxnN_5s/6203">TS</a>]
01:43:28 ◼ ► because the watch got those kinks out of the operational in the manufacturing [<a href="https://overcast.fm/+BtuxnN_5s/6208">TS</a>]
01:43:34 ◼ ► system in the first half of the year rather than unveiling in the in the [<a href="https://overcast.fm/+BtuxnN_5s/6214">TS</a>]
01:43:41 ◼ ► absolutely so it's worse for Apple because they lose the sales on those [<a href="https://overcast.fm/+BtuxnN_5s/6221">TS</a>]
01:43:44 ◼ ► keyboards and on those pencils that just aren't in aren't on the shelves [<a href="https://overcast.fm/+BtuxnN_5s/6224">TS</a>]
01:43:48 ◼ ► yeah you can't I that's I I'd I just feel like that's so much easier to sell [<a href="https://overcast.fm/+BtuxnN_5s/6228">TS</a>]
01:43:55 ◼ ► well what the hell I'll just get the pencil and the the expensive smart [<a href="https://overcast.fm/+BtuxnN_5s/6235">TS</a>]
01:43:59 ◼ ► keyboard while I'm buying this 11 hundred dollar ipad then later on [<a href="https://overcast.fm/+BtuxnN_5s/6239">TS</a>]
01:44:03 ◼ ► there's no doubt in my mind that they if they had full availability on those they [<a href="https://overcast.fm/+BtuxnN_5s/6243">TS</a>]
01:44:07 ◼ ► would have sold more of them than they will because some number of people who [<a href="https://overcast.fm/+BtuxnN_5s/6247">TS</a>]
01:44:12 ◼ ► did buy the ipad pro and when they bought it wanted to buy the pencil maybe [<a href="https://overcast.fm/+BtuxnN_5s/6252">TS</a>]
01:44:16 ◼ ► we'll never get back around to buying even when we've all heard stories about [<a href="https://overcast.fm/+BtuxnN_5s/6256">TS</a>]
01:44:20 ◼ ► the original I like the you know the Golden Path on the original iphone the [<a href="https://overcast.fm/+BtuxnN_5s/6260">TS</a>]
01:44:24 ◼ ► Steve Jobs demonstrated in 2007 how you had to stick to it with the entire thing [<a href="https://overcast.fm/+BtuxnN_5s/6264">TS</a>]
01:44:27 ◼ ► was just collapsed on stage I getting those first products that is extremely [<a href="https://overcast.fm/+BtuxnN_5s/6267">TS</a>]
01:44:31 ◼ ► hard and you who knows what the internal dates are for these things but they get [<a href="https://overcast.fm/+BtuxnN_5s/6271">TS</a>]
01:44:37 ◼ ► it was like you had to live something to the effect of like he had the demo [<a href="https://overcast.fm/+BtuxnN_5s/6277">TS</a>]
01:44:41 ◼ ► safari and load the New York Times webpage first and then go to mail and if [<a href="https://overcast.fm/+BtuxnN_5s/6281">TS</a>]
01:44:45 ◼ ► he had gone to mail first and then tried to load safari like it would have been [<a href="https://overcast.fm/+BtuxnN_5s/6285">TS</a>]
01:44:48 ◼ ► enough ram and it wouldn't ya for web page wouldn't load it or something like [<a href="https://overcast.fm/+BtuxnN_5s/6288">TS</a>]
01:44:52 ◼ ► you know to that effect you had to do everyone else thinks enter an order and [<a href="https://overcast.fm/+BtuxnN_5s/6292">TS</a>]
01:44:57 ◼ ► a lot of stuff comes in hot now and whether that's because they're doing too [<a href="https://overcast.fm/+BtuxnN_5s/6297">TS</a>]
01:45:00 ◼ ► much more because they're on certain schedules it's hard to say but they do [<a href="https://overcast.fm/+BtuxnN_5s/6300">TS</a>]
01:45:04 ◼ ► run absolutely as fast as they can get the stuff that what else was in [<a href="https://overcast.fm/+BtuxnN_5s/6304">TS</a>]
01:45:11 ◼ ► September so there is apple TV 2 apple TV yeah ipad pro the pencil happen if he [<a href="https://overcast.fm/+BtuxnN_5s/6311">TS</a>]
01:45:15 ◼ ► was really strange for me because the apple TV they they haven't shipped one [<a href="https://overcast.fm/+BtuxnN_5s/6315">TS</a>]
01:45:19 ◼ ► previously since 2000-2012 March 2012 and they'd worked on a bunch of [<a href="https://overcast.fm/+BtuxnN_5s/6319">TS</a>]
01:45:24 ◼ ► different it worked on set-top boxes on like recording boss I think just the [<a href="https://overcast.fm/+BtuxnN_5s/6324">TS</a>]
01:45:27 ◼ ► whole different the strategy for that Apple TV just kept changing and maybe [<a href="https://overcast.fm/+BtuxnN_5s/6327">TS</a>]
01:45:31 ◼ ► just didn't ship anything and finally they sort of settled on this box which [<a href="https://overcast.fm/+BtuxnN_5s/6331">TS</a>]
01:45:34 ◼ ► is all i ever wanted from them which is a better apple TV [<a href="https://overcast.fm/+BtuxnN_5s/6334">TS</a>]
01:45:37 ◼ ► that ran apps but because it took him so long to settle on it that product [<a href="https://overcast.fm/+BtuxnN_5s/6337">TS</a>]
01:45:40 ◼ ► hostile game and hot and didn't have things like you know series for Apple [<a href="https://overcast.fm/+BtuxnN_5s/6340">TS</a>]
01:45:43 ◼ ► music didn't have finished version of the apps on it didn't even get the [<a href="https://overcast.fm/+BtuxnN_5s/6343">TS</a>]
01:45:46 ◼ ► podcast app out so that to me was like almost like a very strange maybe the [<a href="https://overcast.fm/+BtuxnN_5s/6346">TS</a>]
01:45:52 ◼ ► strain just released for apple in a long time [<a href="https://overcast.fm/+BtuxnN_5s/6352">TS</a>]
01:45:54 ◼ ► yeah especially given all of the tomb I'd you know me at least it's a really [<a href="https://overcast.fm/+BtuxnN_5s/6354">TS</a>]
01:46:00 ◼ ► strong rumors that it was heading into the WTC that it was going to be [<a href="https://overcast.fm/+BtuxnN_5s/6360">TS</a>]
01:46:04 ◼ ► announced then and of course you know we just said how long WWDC was yeah you [<a href="https://overcast.fm/+BtuxnN_5s/6364">TS</a>]
01:46:09 ◼ ► know there wasn't room for it but if there was any sort of thought in [<a href="https://overcast.fm/+BtuxnN_5s/6369">TS</a>]
01:46:12 ◼ ► anybody's head that well maybe Apple TV just got cut from WWDC just because of [<a href="https://overcast.fm/+BtuxnN_5s/6372">TS</a>]
01:46:17 ◼ ► time I i think the fact that it was hard for them to get it out by the end of [<a href="https://overcast.fm/+BtuxnN_5s/6377">TS</a>]
01:46:22 ◼ ► $MONTH 2015 as it was shows that no it just wasn't ready at the time and again [<a href="https://overcast.fm/+BtuxnN_5s/6382">TS</a>]
01:46:26 ◼ ► spectacular team super smart people working on it but i don't think a clear [<a href="https://overcast.fm/+BtuxnN_5s/6386">TS</a>]
01:46:30 ◼ ► product direction was that for it early enough in the development cycle [<a href="https://overcast.fm/+BtuxnN_5s/6390">TS</a>]
01:46:34 ◼ ► yeah i'm liking mine a lot i really like it [<a href="https://overcast.fm/+BtuxnN_5s/6394">TS</a>]
01:46:40 ◼ ► I i like my old apple TV and most of the time on that i'm watching TV is spent [<a href="https://overcast.fm/+BtuxnN_5s/6400">TS</a>]
01:46:44 ◼ ► using apple TV you know like advice but I find that you know as it settles in [<a href="https://overcast.fm/+BtuxnN_5s/6404">TS</a>]
01:46:51 ◼ ► and now it it doesn't feel like the new apple TV 2 me anymore it feels just like [<a href="https://overcast.fm/+BtuxnN_5s/6411">TS</a>]
01:46:56 ◼ ► this is apple TV i really like it a lot [<a href="https://overcast.fm/+BtuxnN_5s/6416">TS</a>]
01:46:59 ◼ ► I feel like there's still some fine-tuning to be done on the touchpad [<a href="https://overcast.fm/+BtuxnN_5s/6419">TS</a>]
01:47:03 ◼ ► sensitivity but it's you know I like it a lot i really really do and I got the [<a href="https://overcast.fm/+BtuxnN_5s/6423">TS</a>]
01:47:13 ◼ ► cable cord several years ago and it's the only thing that's connected to my TV [<a href="https://overcast.fm/+BtuxnN_5s/6433">TS</a>]
01:47:16 ◼ ► now and i watched it almost all day every day and my favorite thing about it [<a href="https://overcast.fm/+BtuxnN_5s/6436">TS</a>]
01:47:20 ◼ ► is that a lot of it can be updated server-side select the TV app shifted it [<a href="https://overcast.fm/+BtuxnN_5s/6440">TS</a>]
01:47:24 ◼ ► really wasn't finished didn't do everything that the original TV update [<a href="https://overcast.fm/+BtuxnN_5s/6444">TS</a>]
01:47:27 ◼ ► but over time you can see it like they used to not use to sort the order of the [<a href="https://overcast.fm/+BtuxnN_5s/6447">TS</a>]
01:47:32 ◼ ► shows based on what you purchased even if it was an old show that would never [<a href="https://overcast.fm/+BtuxnN_5s/6452">TS</a>]
01:47:35 ◼ ► be updated it would sit on top and you episodes are coming into other shows you [<a href="https://overcast.fm/+BtuxnN_5s/6455">TS</a>]
01:47:39 ◼ ► wouldn't be able to find them and now they fixed all that so kind of sorts [<a href="https://overcast.fm/+BtuxnN_5s/6459">TS</a>]
01:47:42 ◼ ► based on recent episodes and they've added the series for Apple music and [<a href="https://overcast.fm/+BtuxnN_5s/6462">TS</a>]
01:47:46 ◼ ► they're they're fixing a lot of it as it goes and it probably had its the best [<a href="https://overcast.fm/+BtuxnN_5s/6466">TS</a>]
01:47:51 ◼ ► no it's also an iOS but it's the best example of my favorite feature this year [<a href="https://overcast.fm/+BtuxnN_5s/6471">TS</a>]
01:47:54 ◼ ► which is last year or the year before it was extensibility and this year is the [<a href="https://overcast.fm/+BtuxnN_5s/6474">TS</a>]
01:47:58 ◼ ► on-demand resources where they got this whole philosophy now of all the stuff [<a href="https://overcast.fm/+BtuxnN_5s/6478">TS</a>]
01:48:03 ◼ ► frequently and all the new stuff is going to be right there available on the [<a href="https://overcast.fm/+BtuxnN_5s/6483">TS</a>]
01:48:07 ◼ ► flash chip superfast and the stuff you don't use we're going to keep up on the [<a href="https://overcast.fm/+BtuxnN_5s/6487">TS</a>]
01:48:11 ◼ ► cloud and bring it down to you when you need it so effectively you have this [<a href="https://overcast.fm/+BtuxnN_5s/6491">TS</a>]
01:48:14 ◼ ► your server side cloud worth of all this content but it doesn't slow down your [<a href="https://overcast.fm/+BtuxnN_5s/6494">TS</a>]
01:48:19 ◼ ► machine when you're using it not like my ps3 which I think 24 hours of updates [<a href="https://overcast.fm/+BtuxnN_5s/6499">TS</a>]
01:48:23 ◼ ► every time I turned it on I i wonder how well games are doing it certain the app [<a href="https://overcast.fm/+BtuxnN_5s/6503">TS</a>]
01:48:31 ◼ ► store for apple TV is I would call it vibrant and every time I take a look at [<a href="https://overcast.fm/+BtuxnN_5s/6511">TS</a>]
01:48:36 ◼ ► it there's definitely new stuff and so there's they absolutely have activity on [<a href="https://overcast.fm/+BtuxnN_5s/6516">TS</a>]
01:48:42 ◼ ► it but our people actually using them i would say i have to say just to compare [<a href="https://overcast.fm/+BtuxnN_5s/6522">TS</a>]
01:48:50 ◼ ► and contrast i would say with the watch [<a href="https://overcast.fm/+BtuxnN_5s/6530">TS</a>]
01:48:52 ◼ ► they absolutely got developers to develop for it but i don't think many [<a href="https://overcast.fm/+BtuxnN_5s/6532">TS</a>]
01:48:57 ◼ ► people are using third-party apps on our watch with much frequency not agree [<a href="https://overcast.fm/+BtuxnN_5s/6537">TS</a>]
01:49:02 ◼ ► it just isn't a great platform for that yet it's too slow and it's too limited [<a href="https://overcast.fm/+BtuxnN_5s/6542">TS</a>]
01:49:06 ◼ ► arguably maybe it won't be the same kind of a platform that the phone is right [<a href="https://overcast.fm/+BtuxnN_5s/6546">TS</a>]
01:49:11 ◼ ► when they figure it out that might they may well be and it doesn't necessarily [<a href="https://overcast.fm/+BtuxnN_5s/6551">TS</a>]
01:49:14 ◼ ► mean that the watch itself as a long-term device isn't useful or [<a href="https://overcast.fm/+BtuxnN_5s/6554">TS</a>]
01:49:19 ◼ ► successful it just may mean that apps aren't a big part of that with apple TV [<a href="https://overcast.fm/+BtuxnN_5s/6559">TS</a>]
01:49:24 ◼ ► i think the potential is clearly there you know for gaming and and whatever [<a href="https://overcast.fm/+BtuxnN_5s/6564">TS</a>]
01:49:28 ◼ ► else but it's hard to tell i don't know i don't know how to gauge that from from [<a href="https://overcast.fm/+BtuxnN_5s/6568">TS</a>]
01:49:33 ◼ ► our perspective there's some hard stuff they're like they don't include a [<a href="https://overcast.fm/+BtuxnN_5s/6573">TS</a>]
01:49:36 ◼ ► bundled gamepad in it you have to get a third-party gamepad and because of that [<a href="https://overcast.fm/+BtuxnN_5s/6576">TS</a>]
01:49:40 ◼ ► they changed their minds on whether you had to support with you could just offer [<a href="https://overcast.fm/+BtuxnN_5s/6580">TS</a>]
01:49:43 ◼ ► exclusive gamepad games originally you could but then they said no you also [<a href="https://overcast.fm/+BtuxnN_5s/6583">TS</a>]
01:49:47 ◼ ► have to support the Syrian remote which like some gaming compromises and it's [<a href="https://overcast.fm/+BtuxnN_5s/6587">TS</a>]
01:49:50 ◼ ► fantastic I think odr is a lot of things don't support it yet like i don't know [<a href="https://overcast.fm/+BtuxnN_5s/6590">TS</a>]
01:49:54 ◼ ► if unity or unreal supportive which means people can't just take their [<a href="https://overcast.fm/+BtuxnN_5s/6594">TS</a>]
01:49:57 ◼ ► existing games and dump them on apple TV there's a lot of work involved in [<a href="https://overcast.fm/+BtuxnN_5s/6597">TS</a>]
01:50:00 ◼ ► getting them to do that sort of quick staging for the download and [<a href="https://overcast.fm/+BtuxnN_5s/6600">TS</a>]
01:50:04 ◼ ► downloading additional resources odr meaning the on demand demand resources [<a href="https://overcast.fm/+BtuxnN_5s/6604">TS</a>]
01:50:08 ◼ ► yeah I apologize out yet so it's just a way of staging absolute through the idea [<a href="https://overcast.fm/+BtuxnN_5s/6608">TS</a>]
01:50:11 ◼ ► of RDR is that you never want someone on their TV to hit a button and say storage [<a href="https://overcast.fm/+BtuxnN_5s/6611">TS</a>]
01:50:15 ◼ ► is full please delete something that's a horrible experience on a console so you [<a href="https://overcast.fm/+BtuxnN_5s/6615">TS</a>]
01:50:19 ◼ ► wanted to intelligently manage all that stuff but the drawback is it has to [<a href="https://overcast.fm/+BtuxnN_5s/6619">TS</a>]
01:50:22 ◼ ► download a really small file in the beginning to see how much space there is [<a href="https://overcast.fm/+BtuxnN_5s/6622">TS</a>]
01:50:25 ◼ ► and how much else that has to pull down and that means that the developer side [<a href="https://overcast.fm/+BtuxnN_5s/6625">TS</a>]
01:50:28 ◼ ► they have to go through and part and slice up their app essentially so it can [<a href="https://overcast.fm/+BtuxnN_5s/6628">TS</a>]
01:50:32 ◼ ► deliver itself in chunks and that's new it's not just taking your existing game [<a href="https://overcast.fm/+BtuxnN_5s/6632">TS</a>]
01:50:35 ◼ ► and dumping it on the appletv yeah Jonas just ran into that with the the ps4 we [<a href="https://overcast.fm/+BtuxnN_5s/6635">TS</a>]
01:50:40 ◼ ► have in a house where he got and it's funny because it was you got a couple of [<a href="https://overcast.fm/+BtuxnN_5s/6640">TS</a>]
01:50:50 ◼ ► I you know I outside the family you know I game is mom got him to PlayStation [<a href="https://overcast.fm/+BtuxnN_5s/6650">TS</a>]
01:50:54 ◼ ► games and got them on disc and I understand like as a gift why that's [<a href="https://overcast.fm/+BtuxnN_5s/6654">TS</a>]
01:50:59 ◼ ► better you know that it's an actual thing you can unwrap and there's a [<a href="https://overcast.fm/+BtuxnN_5s/6659">TS</a>]
01:51:03 ◼ ► tangible miss to it but i was thinking in the back of my head that's sort of a [<a href="https://overcast.fm/+BtuxnN_5s/6663">TS</a>]
01:51:07 ◼ ► pain in the ass like I kind of you know I'm kind of although I'm kind of done [<a href="https://overcast.fm/+BtuxnN_5s/6667">TS</a>]
01:51:10 ◼ ► with putting discs in the machines to watch movies or play games this and he [<a href="https://overcast.fm/+BtuxnN_5s/6670">TS</a>]
01:51:17 ◼ ► was happy about it and I was like why why because well that you know the [<a href="https://overcast.fm/+BtuxnN_5s/6677">TS</a>]
01:51:21 ◼ ► PlayStation is getting full and and in fact when he went to play the one he [<a href="https://overcast.fm/+BtuxnN_5s/6681">TS</a>]
01:51:27 ◼ ► actually for the first time ran into even though the game was given to him on [<a href="https://overcast.fm/+BtuxnN_5s/6687">TS</a>]
01:51:31 ◼ ► disk it actually generated you've gotta make room on your Playstation because it [<a href="https://overcast.fm/+BtuxnN_5s/6691">TS</a>]
01:51:36 ◼ ► didn't even have enough space to download the patches for the game on [<a href="https://overcast.fm/+BtuxnN_5s/6696">TS</a>]
01:51:40 ◼ ► disk and it wasn't a huge issue i mean we just you know figured out the it just [<a href="https://overcast.fm/+BtuxnN_5s/6700">TS</a>]
01:51:46 ◼ ► a handful of games that he hasn't played recently he could get rid of you know [<a href="https://overcast.fm/+BtuxnN_5s/6706">TS</a>]
01:51:50 ◼ ► once it had downloaded and make plenty of room on the guys like a 400 gigabytes [<a href="https://overcast.fm/+BtuxnN_5s/6710">TS</a>]
01:51:56 ◼ ► drive didn't take much but like you said it's it's not a good experience [<a href="https://overcast.fm/+BtuxnN_5s/6716">TS</a>]
01:52:01 ◼ ► yeah and I kind of feel like long-term again you know think about this as we go [<a href="https://overcast.fm/+BtuxnN_5s/6721">TS</a>]
01:52:07 ◼ ► down the road and like you said like no well maybe some of the you know like [<a href="https://overcast.fm/+BtuxnN_5s/6727">TS</a>]
01:52:10 ◼ ► unity and some of these big gaming things don't support odr yet [<a href="https://overcast.fm/+BtuxnN_5s/6730">TS</a>]
01:52:14 ◼ ► it's not that it's not as important that they support it now is that they [<a href="https://overcast.fm/+BtuxnN_5s/6734">TS</a>]
01:52:20 ◼ ► supported eventually and within two or three years if everybody does Apple dead [<a href="https://overcast.fm/+BtuxnN_5s/6740">TS</a>]
01:52:25 ◼ ► and you know give Apple TV another two or three years of you know Johnny [<a href="https://overcast.fm/+BtuxnN_5s/6745">TS</a>]
01:52:30 ◼ ► syringes teams magic and i'm not even making you know I don't want to go down [<a href="https://overcast.fm/+BtuxnN_5s/6750">TS</a>]
01:52:34 ◼ ► the whole path of what's the point where apple TV is technically competitive with [<a href="https://overcast.fm/+BtuxnN_5s/6754">TS</a>]
01:52:40 ◼ ► the dedicated gaming consoles or a mac mini for that right but i think you know [<a href="https://overcast.fm/+BtuxnN_5s/6760">TS</a>]
01:52:46 ◼ ► it's it's now wearing the gap and I think it's the sort of thing where maybe [<a href="https://overcast.fm/+BtuxnN_5s/6766">TS</a>]
01:52:49 ◼ ► it will never pass it but the gap will continue to get now or an hour and [<a href="https://overcast.fm/+BtuxnN_5s/6769">TS</a>]
01:52:53 ◼ ► therefore eventually will be good enough [<a href="https://overcast.fm/+BtuxnN_5s/6773">TS</a>]
01:52:56 ◼ ► whether it's you know how good it is as gaming platform now matters but how good [<a href="https://overcast.fm/+BtuxnN_5s/6776">TS</a>]
01:53:02 ◼ ► it's going to be over all over the next three four five years is more important [<a href="https://overcast.fm/+BtuxnN_5s/6782">TS</a>]
01:53:06 ◼ ► and getting odr support eventually within the next year or two could make a [<a href="https://overcast.fm/+BtuxnN_5s/6786">TS</a>]
01:53:11 ◼ ► big difference you know three or four years from hell [<a href="https://overcast.fm/+BtuxnN_5s/6791">TS</a>]
01:53:13 ◼ ► it's clearly part of apples long-term strategy because Apple music it's called [<a href="https://overcast.fm/+BtuxnN_5s/6793">TS</a>]
01:53:17 ◼ ► near line and database parlance it's basically you prioritize frequently [<a href="https://overcast.fm/+BtuxnN_5s/6797">TS</a>]
01:53:22 ◼ ► accessed in new data over in frequently accessed an older data and they do it [<a href="https://overcast.fm/+BtuxnN_5s/6802">TS</a>]
01:53:26 ◼ ► for Apple music they do it for iCloud photo library everything that they're [<a href="https://overcast.fm/+BtuxnN_5s/6806">TS</a>]
01:53:29 ◼ ► they're building towards an entire environment that sort of abstracts away [<a href="https://overcast.fm/+BtuxnN_5s/6809">TS</a>]
01:53:33 ◼ ► storage so you never have to get that little pop-up saying you're a room it'll [<a href="https://overcast.fm/+BtuxnN_5s/6813">TS</a>]
01:53:36 ◼ ► just intelligently almost like a fusion drive it'll just intelligently manage [<a href="https://overcast.fm/+BtuxnN_5s/6816">TS</a>]
01:53:40 ◼ ► your storage back and forth but the compromises in general are super [<a href="https://overcast.fm/+BtuxnN_5s/6820">TS</a>]
01:53:43 ◼ ► interesting like they went with 10 100 based tea instead of gigabit on the [<a href="https://overcast.fm/+BtuxnN_5s/6823">TS</a>]
01:53:46 ◼ ► appletv and it sort of why would they do that but then it turns out the gigabit [<a href="https://overcast.fm/+BtuxnN_5s/6826">TS</a>]
01:53:50 ◼ ► because of the speed it'll spike a CPU and the result and dropped frames on [<a href="https://overcast.fm/+BtuxnN_5s/6830">TS</a>]
01:53:55 ◼ ► something that's trying to do 60 frames-per-second 1080p video or gaming [<a href="https://overcast.fm/+BtuxnN_5s/6835">TS</a>]
01:53:58 ◼ ► so they went with a more conservative chipset because the video they're [<a href="https://overcast.fm/+BtuxnN_5s/6838">TS</a>]
01:54:01 ◼ ► streaming is not that big so they don't need that bandwidth and this gives them [<a href="https://overcast.fm/+BtuxnN_5s/6841">TS</a>]
01:54:04 ◼ ► a much better control over how much load hits the processor and they didn't go [<a href="https://overcast.fm/+BtuxnN_5s/6844">TS</a>]
01:54:09 ◼ ► with four cakes 4km it's not a lot of penetration yet and HDR might be coming [<a href="https://overcast.fm/+BtuxnN_5s/6849">TS</a>]
01:54:13 ◼ ► to four cases so making this box and hit obsessed a lot of people but at the same [<a href="https://overcast.fm/+BtuxnN_5s/6853">TS</a>]
01:54:17 ◼ ► time they made a lot of sort of smart decisions they way they make with the [<a href="https://overcast.fm/+BtuxnN_5s/6857">TS</a>]
01:54:20 ◼ ► camera and with other aspects of their products I yeah and I also think that [<a href="https://overcast.fm/+BtuxnN_5s/6860">TS</a>]
01:54:27 ◼ ► the mainstream and a you know let's keep this as simple as possible and the truth [<a href="https://overcast.fm/+BtuxnN_5s/6867">TS</a>]
01:54:34 ◼ ► is very few people I if I had to guess very few people are hooking their apple [<a href="https://overcast.fm/+BtuxnN_5s/6874">TS</a>]
01:54:39 ◼ ► TV up to ethernet . it's Wi-Fi all the way [<a href="https://overcast.fm/+BtuxnN_5s/6879">TS</a>]
01:54:43 ◼ ► yeah and attitude on 11ac is better for that because why I still plug my name [<a href="https://overcast.fm/+BtuxnN_5s/6883">TS</a>]
01:54:48 ◼ ► because I I just don't trust Wi-Fi connections for anything that I get [<a href="https://overcast.fm/+BtuxnN_5s/6888">TS</a>]
01:54:51 ◼ ► super annoyed when it stops and buffers or drops a signal or have to reboot the [<a href="https://overcast.fm/+BtuxnN_5s/6891">TS</a>]
01:54:54 ◼ ► router but for those people attitude 11ac is way more important to have a [<a href="https://overcast.fm/+BtuxnN_5s/6894">TS</a>]
01:54:58 ◼ ► stable Wi-Fi connection to have a faster ethernet connection because you notice [<a href="https://overcast.fm/+BtuxnN_5s/6898">TS</a>]
01:55:01 ◼ ► the problems with Wi-Fi much more than you would with ethernet yeah but you're [<a href="https://overcast.fm/+BtuxnN_5s/6901">TS</a>]
01:55:04 ◼ ► not the typical you know the typical person i mean i don't know i would be an [<a href="https://overcast.fm/+BtuxnN_5s/6904">TS</a>]
01:55:08 ◼ ► interesting what do you think the percentage of people lots of of all the [<a href="https://overcast.fm/+BtuxnN_5s/6908">TS</a>]
01:55:11 ◼ ► people who've already bought the new Apple TV what percentage do you think [<a href="https://overcast.fm/+BtuxnN_5s/6911">TS</a>]
01:55:16 ◼ ► are on Wi-Fi and ethernet i would bet at least ninety-five percent or Wi-Fi you [<a href="https://overcast.fm/+BtuxnN_5s/6916">TS</a>]
01:55:25 ◼ ► I think you and I were both talking about this at the event apple has great [<a href="https://overcast.fm/+BtuxnN_5s/6925">TS</a>]
01:55:28 ◼ ► numbers and all the stuff even if we don't always have them like there's no [<a href="https://overcast.fm/+BtuxnN_5s/6928">TS</a>]
01:55:31 ◼ ► bluetooth keyboard support but it turns out like two percent of people use [<a href="https://overcast.fm/+BtuxnN_5s/6931">TS</a>]
01:55:34 ◼ ► bluetooth keyboard and they're all developers right so it is all we're [<a href="https://overcast.fm/+BtuxnN_5s/6934">TS</a>]
01:55:38 ◼ ► priority list right so we complained ical about it because we had that we [<a href="https://overcast.fm/+BtuxnN_5s/6938">TS</a>]
01:55:41 ◼ ► knew that when you hook up a new Apple TV you can just take it and you know [<a href="https://overcast.fm/+BtuxnN_5s/6941">TS</a>]
01:55:45 ◼ ► find a bluetooth keyboard nearby and then you can enter all your passwords [<a href="https://overcast.fm/+BtuxnN_5s/6945">TS</a>]
01:55:48 ◼ ► conveniently and for the macbook one that we completely forgot to talk about [<a href="https://overcast.fm/+BtuxnN_5s/6948">TS</a>]
01:55:51 ◼ ► to like the no it's not a lot of ports but almost nobody connects their macbook [<a href="https://overcast.fm/+BtuxnN_5s/6951">TS</a>]
01:55:55 ◼ ► to an external display it's like four percent of people or something but it's [<a href="https://overcast.fm/+BtuxnN_5s/6955">TS</a>]
01:55:58 ◼ ► yeah i did forget about the macbook born I did too is just a busy year [<a href="https://overcast.fm/+BtuxnN_5s/6958">TS</a>]
01:56:02 ◼ ► what was that that was march right yeah at the same event where the apple watch [<a href="https://overcast.fm/+BtuxnN_5s/6962">TS</a>]
01:56:09 ◼ ► was ya rien research kit yeah well hold the phone on that because i'll tie that [<a href="https://overcast.fm/+BtuxnN_5s/6969">TS</a>]
01:56:16 ◼ ► into something else and well that's the where we were talking about apple TV [<a href="https://overcast.fm/+BtuxnN_5s/6976">TS</a>]
01:56:29 ◼ ► yeah I i would say with games i don't know if it's a hit yet or not I kind of [<a href="https://overcast.fm/+BtuxnN_5s/6989">TS</a>]
01:56:36 ◼ ► feel like they made a mistake by by rejiggering the room [<a href="https://overcast.fm/+BtuxnN_5s/6996">TS</a>]
01:56:40 ◼ ► on whether you can have a game that demands a controller I I understand why [<a href="https://overcast.fm/+BtuxnN_5s/7000">TS</a>]
01:56:48 ◼ ► maybe they wouldn't want to like maybe the fear was that although if they [<a href="https://overcast.fm/+BtuxnN_5s/7008">TS</a>]
01:56:52 ◼ ► allowed that all the games would do it and that would make where I think the [<a href="https://overcast.fm/+BtuxnN_5s/7012">TS</a>]
01:56:55 ◼ ► problem is that if someone bought it and then found out they required a [<a href="https://overcast.fm/+BtuxnN_5s/7015">TS</a>]
01:56:58 ◼ ► controller they get upset that was a hard way of telling people you need a [<a href="https://overcast.fm/+BtuxnN_5s/7018">TS</a>]
01:57:02 ◼ ► well that's that's fixable though in software right like that's not a very [<a href="https://overcast.fm/+BtuxnN_5s/7022">TS</a>]
01:57:06 ◼ ► difficult pro problem to solve because the apple TV itself knows whether a [<a href="https://overcast.fm/+BtuxnN_5s/7026">TS</a>]
01:57:12 ◼ ► gaming controller has been configured for it [<a href="https://overcast.fm/+BtuxnN_5s/7032">TS</a>]
01:57:17 ◼ ► yeah I think they were hoping to have that they just did not have that [<a href="https://overcast.fm/+BtuxnN_5s/7037">TS</a>]
01:57:20 ◼ ► launched it so it it knows you know the system knows whether there is a [<a href="https://overcast.fm/+BtuxnN_5s/7040">TS</a>]
01:57:25 ◼ ► dedicated gaming controller paired with it yes or not in it if it's not and the [<a href="https://overcast.fm/+BtuxnN_5s/7045">TS</a>]
01:57:31 ◼ ► app you're trying to buy requires one it's very easy to put up a prompt that [<a href="https://overcast.fm/+BtuxnN_5s/7051">TS</a>]
01:57:35 ◼ ► says this game requires a gaming controller [<a href="https://overcast.fm/+BtuxnN_5s/7055">TS</a>]
01:57:38 ◼ ► do you still want to buy this yes or no [<a href="https://overcast.fm/+BtuxnN_5s/7058">TS</a>]
01:57:42 ◼ ► you know yeah well don't don't put yes or no buttons up but by and cancel [<a href="https://overcast.fm/+BtuxnN_5s/7062">TS</a>]
01:57:46 ◼ ► don't get me started on yes and no buttons yeah i know i think that's [<a href="https://overcast.fm/+BtuxnN_5s/7066">TS</a>]
01:57:50 ◼ ► coming i just think they don't they didn't have it in place that they flip [<a href="https://overcast.fm/+BtuxnN_5s/7070">TS</a>]
01:57:53 ◼ ► yeah i guess maybe that might have been why hopefully what my hope is that they [<a href="https://overcast.fm/+BtuxnN_5s/7073">TS</a>]
01:57:57 ◼ ► changed the rule because it just wasn't ready to support it yet and that they [<a href="https://overcast.fm/+BtuxnN_5s/7077">TS</a>]
01:58:01 ◼ ► fully plan to allow it and you can see from some of the exceptions they've made [<a href="https://overcast.fm/+BtuxnN_5s/7081">TS</a>]
01:58:06 ◼ ► that they seem to be leaning in that direction like they do allow you to sell [<a href="https://overcast.fm/+BtuxnN_5s/7086">TS</a>]
01:58:10 ◼ ► a game that requires a dedicated piece of hardware . like guitar hero is [<a href="https://overcast.fm/+BtuxnN_5s/7090">TS</a>]
01:58:16 ◼ ► allowed to require you to buy you know the physical guitar hardware and disney [<a href="https://overcast.fm/+BtuxnN_5s/7096">TS</a>]
01:58:24 ◼ ► infinity is allowed to require the little infinity victory right isn't [<a href="https://overcast.fm/+BtuxnN_5s/7104">TS</a>]
01:58:30 ◼ ► there invented there is infinity for Apple TV right [<a href="https://overcast.fm/+BtuxnN_5s/7110">TS</a>]
01:58:33 ◼ ► yes i'm glad i thought either that I'd imagined it [<a href="https://overcast.fm/+BtuxnN_5s/7113">TS</a>]
01:58:38 ◼ ► so like disney infinity is an ingenious I think an ingenious way to deferred to [<a href="https://overcast.fm/+BtuxnN_5s/7118">TS</a>]
01:58:44 ◼ ► make money from a game is instead of like in-app purchases like recurring [<a href="https://overcast.fm/+BtuxnN_5s/7124">TS</a>]
01:58:50 ◼ ► revenue disney infinity like to unlock characters you actually have to buy [<a href="https://overcast.fm/+BtuxnN_5s/7130">TS</a>]
01:58:53 ◼ ► I the physical character is like a little action figure it's like lego [<a href="https://overcast.fm/+BtuxnN_5s/7133">TS</a>]
01:58:57 ◼ ► dimensions and that other one he seemed like you forgetting so that's allowed in [<a href="https://overcast.fm/+BtuxnN_5s/7137">TS</a>]
01:59:01 ◼ ► it but what's not what's not allowed is to require a generic gaming controller . [<a href="https://overcast.fm/+BtuxnN_5s/7141">TS</a>]
01:59:06 ◼ ► but clearly some games absolutely positively need it [<a href="https://overcast.fm/+BtuxnN_5s/7146">TS</a>]
01:59:11 ◼ ► yes you know and there's some platformers that have come out i forget [<a href="https://overcast.fm/+BtuxnN_5s/7151">TS</a>]
01:59:15 ◼ ► the name of the one but there's a platformer for Apple TV it's pretty [<a href="https://overcast.fm/+BtuxnN_5s/7155">TS</a>]
01:59:19 ◼ ► popular and if you don't have a gaming controller the way their way around it [<a href="https://overcast.fm/+BtuxnN_5s/7159">TS</a>]
01:59:22 ◼ ► is that the character sort of like just runs automatically and it turns into [<a href="https://overcast.fm/+BtuxnN_5s/7162">TS</a>]
01:59:27 ◼ ► more like a one-button jump type thing when but the game is clearly meant to be [<a href="https://overcast.fm/+BtuxnN_5s/7167">TS</a>]
01:59:32 ◼ ► played like a regular platformer where you can have full control over going [<a href="https://overcast.fm/+BtuxnN_5s/7172">TS</a>]
01:59:37 ◼ ► I don't know if we want to get into whole app store tangent now but the [<a href="https://overcast.fm/+BtuxnN_5s/7177">TS</a>]
01:59:41 ◼ ► there's clearly hitting up against limitations of the old because the [<a href="https://overcast.fm/+BtuxnN_5s/7181">TS</a>]
01:59:43 ◼ ► appstore technology is ancient and it comes from itunes music days and it [<a href="https://overcast.fm/+BtuxnN_5s/7183">TS</a>]
01:59:47 ◼ ► needs to be overhauled and it's a huge process but you can't even if I right [<a href="https://overcast.fm/+BtuxnN_5s/7187">TS</a>]
01:59:51 ◼ ► now if I said John this is an amazing apple apple TV app I have no way of [<a href="https://overcast.fm/+BtuxnN_5s/7191">TS</a>]
01:59:55 ◼ ► sending it to you i have to tell you to go to search and start typing this in [<a href="https://overcast.fm/+BtuxnN_5s/7195">TS</a>]
02:00:00 ◼ ► right read it there are just so many things you can't do with the apple TV [<a href="https://overcast.fm/+BtuxnN_5s/7200">TS</a>]
02:00:02 ◼ ► because it wasn't it's the farthest extreme from what the app store was set [<a href="https://overcast.fm/+BtuxnN_5s/7202">TS</a>]
02:00:06 ◼ ► up to do originally yeah I wonder what I mean it is crazy though that there's no [<a href="https://overcast.fm/+BtuxnN_5s/7206">TS</a>]
02:00:11 ◼ ► way and it's you and I run into this if you're right website where like if I [<a href="https://overcast.fm/+BtuxnN_5s/7211">TS</a>]
02:00:18 ◼ ► don't know if Electronic Arts has a game [<a href="https://overcast.fm/+BtuxnN_5s/7218">TS</a>]
02:00:21 ◼ ► well if ea.com / name of the game points to their apple TV game well we can link [<a href="https://overcast.fm/+BtuxnN_5s/7221">TS</a>]
02:00:27 ◼ ► to their website obviously but there is no like app Apple TV app store thing [<a href="https://overcast.fm/+BtuxnN_5s/7227">TS</a>]
02:00:32 ◼ ► that we can link we can link directly to the to the app and even if I do there's [<a href="https://overcast.fm/+BtuxnN_5s/7232">TS</a>]
02:00:37 ◼ ► no I mean they don't be on surface web kit as well because a private api in the [<a href="https://overcast.fm/+BtuxnN_5s/7237">TS</a>]
02:00:41 ◼ ► apple TV so no one can see that and quickly have to actually physically go [<a href="https://overcast.fm/+BtuxnN_5s/7241">TS</a>]
02:00:43 ◼ ► and start typing that in on their apple TV anyway right right and so they from [<a href="https://overcast.fm/+BtuxnN_5s/7243">TS</a>]
02:00:48 ◼ ► the perspective of writing an article about a nap or a game for Apple TV we [<a href="https://overcast.fm/+BtuxnN_5s/7248">TS</a>]
02:00:52 ◼ ► can't really linked to it directly and be if you're at your TV and you want to [<a href="https://overcast.fm/+BtuxnN_5s/7252">TS</a>]
02:00:55 ◼ ► get to it you there's no way to its it is we're at a hard problem i understand [<a href="https://overcast.fm/+BtuxnN_5s/7255">TS</a>]
02:01:03 ◼ ► i'm not saying this is one of those ones where I laugh because it does seem silly [<a href="https://overcast.fm/+BtuxnN_5s/7263">TS</a>]
02:01:06 ◼ ► but I'm not laughing because there's an obvious solution staring us in the face [<a href="https://overcast.fm/+BtuxnN_5s/7266">TS</a>]
02:01:10 ◼ ► and it's just seems incomprehensible that they didn't you know just do X it's [<a href="https://overcast.fm/+BtuxnN_5s/7270">TS</a>]
02:01:15 ◼ ► a long-standing issue like if I'm wondering fireball and you recommend a [<a href="https://overcast.fm/+BtuxnN_5s/7275">TS</a>]
02:01:17 ◼ ► great mac app and i'm looking on my iphone i can hit that mac app store like [<a href="https://overcast.fm/+BtuxnN_5s/7277">TS</a>]
02:01:22 ◼ ► the apple watch gets around it because it's a slave device right now it's or [<a href="https://overcast.fm/+BtuxnN_5s/7282">TS</a>]
02:01:26 ◼ ► companion device right now so he just transferred the app back and forth but I [<a href="https://overcast.fm/+BtuxnN_5s/7286">TS</a>]
02:01:30 ◼ ► can't really get stuff off and i can download itunes but it's sort of [<a href="https://overcast.fm/+BtuxnN_5s/7290">TS</a>]
02:01:33 ◼ ► horrible and it makes you think that there has to be something under way to [<a href="https://overcast.fm/+BtuxnN_5s/7293">TS</a>]
02:01:36 ◼ ► allow for cross-platform and even web-based purchases because they're all [<a href="https://overcast.fm/+BtuxnN_5s/7296">TS</a>]
02:01:40 ◼ ► those itunes preview pages up there which we just haven't gotten there yet [<a href="https://overcast.fm/+BtuxnN_5s/7300">TS</a>]
02:01:44 ◼ ► yeah it seems like you ought to be able to do some things that you know the path [<a href="https://overcast.fm/+BtuxnN_5s/7304">TS</a>]
02:01:51 ◼ ► forward would be something like the way with the kindle that if you tell me [<a href="https://overcast.fm/+BtuxnN_5s/7311">TS</a>]
02:01:58 ◼ ► about this great book and send me a link to the kindle page for the book and I'm [<a href="https://overcast.fm/+BtuxnN_5s/7318">TS</a>]
02:02:03 ◼ ► my kindle isn't even with me you know my physical kindle hardware is at home and [<a href="https://overcast.fm/+BtuxnN_5s/7323">TS</a>]
02:02:07 ◼ ► i'm at work i can go and buy it now and amazon just say where do you want this [<a href="https://overcast.fm/+BtuxnN_5s/7327">TS</a>]
02:02:11 ◼ ► to go and i can say just send it to me [<a href="https://overcast.fm/+BtuxnN_5s/7331">TS</a>]
02:02:13 ◼ ► I you know send it to my kindle and when i get home there it is it's already on [<a href="https://overcast.fm/+BtuxnN_5s/7333">TS</a>]
02:02:17 ◼ ► my kindle it seems like you want to be able to do something like that with your [<a href="https://overcast.fm/+BtuxnN_5s/7337">TS</a>]
02:02:20 ◼ ► Apple TV where you want to be able to if you're on a computer there should be a [<a href="https://overcast.fm/+BtuxnN_5s/7340">TS</a>]
02:02:25 ◼ ► web version of the apple TV app store that if you're signed into your itunes [<a href="https://overcast.fm/+BtuxnN_5s/7345">TS</a>]
02:02:31 ◼ ► account you can just you know by a nap or downloaded to your apple TV right [<a href="https://overcast.fm/+BtuxnN_5s/7351">TS</a>]
02:02:37 ◼ ► from there absolutely Andy they can even put up a prompt if you want to go to [<a href="https://overcast.fm/+BtuxnN_5s/7357">TS</a>]
02:02:41 ◼ ► apple tvs that you began to purchase on this do you want to confirm this [<a href="https://overcast.fm/+BtuxnN_5s/7361">TS</a>]
02:02:44 ◼ ► purchase now and you press yes then it just downloads if they're really worried [<a href="https://overcast.fm/+BtuxnN_5s/7364">TS</a>]
02:02:48 ◼ ► about you know people buying things by accident for the wrong platform but it [<a href="https://overcast.fm/+BtuxnN_5s/7368">TS</a>]
02:02:51 ◼ ► and it likens me is itunes is our cake but it's got billions and billions of [<a href="https://overcast.fm/+BtuxnN_5s/7371">TS</a>]
02:02:55 ◼ ► dollars of transactions going over it so it's hard to just to just change it but [<a href="https://overcast.fm/+BtuxnN_5s/7375">TS</a>]
02:02:59 ◼ ► it's a bridge that is sort of old and crumbly and they have to make sure that [<a href="https://overcast.fm/+BtuxnN_5s/7379">TS</a>]
02:03:03 ◼ ► second that new bridge is fully built out and then sort of carefully to [<a href="https://overcast.fm/+BtuxnN_5s/7383">TS</a>]
02:03:06 ◼ ► redirect traffic onto it it's not going to be an easy swap but i really hope [<a href="https://overcast.fm/+BtuxnN_5s/7386">TS</a>]
02:03:10 ◼ ► sort of like how apple com this year had that big change where store.apple.com [<a href="https://overcast.fm/+BtuxnN_5s/7390">TS</a>]
02:03:14 ◼ ► disappeared and suddenly it was on modern web site with everything [<a href="https://overcast.fm/+BtuxnN_5s/7394">TS</a>]
02:03:17 ◼ ► integrated i really hope the same thing is it's been going on for itunes and one [<a href="https://overcast.fm/+BtuxnN_5s/7397">TS</a>]
02:03:21 ◼ ► day they just flip a switch and we have a modern you know elegant version of the [<a href="https://overcast.fm/+BtuxnN_5s/7401">TS</a>]
02:03:24 ◼ ► entire itunes store stack for all the devices i still get thrown off by the [<a href="https://overcast.fm/+BtuxnN_5s/7404">TS</a>]
02:03:29 ◼ ► new store . apple.com because it's I'm so it's so ingrained in me then you have [<a href="https://overcast.fm/+BtuxnN_5s/7409">TS</a>]
02:03:35 ◼ ► to go to a separate website to to buy stuff at apple or see the prices for [<a href="https://overcast.fm/+BtuxnN_5s/7415">TS</a>]
02:03:39 ◼ ► them or something like that and the fact that you don't know it but you know it's [<a href="https://overcast.fm/+BtuxnN_5s/7419">TS</a>]
02:03:43 ◼ ► i click the shopping bag all the time expected to be a story there is just [<a href="https://overcast.fm/+BtuxnN_5s/7423">TS</a>]
02:03:46 ◼ ► that's a transition of that that that team that that's the sort of thing [<a href="https://overcast.fm/+BtuxnN_5s/7426">TS</a>]
02:03:50 ◼ ► because it in hindsight it feels like wow this is the way it always should [<a href="https://overcast.fm/+BtuxnN_5s/7430">TS</a>]
02:03:53 ◼ ► have been that the team that did the work on that it's easy to overlook just [<a href="https://overcast.fm/+BtuxnN_5s/7433">TS</a>]
02:03:56 ◼ ► how hard that is to to change something that again like you said that billions [<a href="https://overcast.fm/+BtuxnN_5s/7436">TS</a>]
02:04:00 ◼ ► of dollars getting through it and make a change like that and and have it come [<a href="https://overcast.fm/+BtuxnN_5s/7440">TS</a>]
02:04:04 ◼ ► off as well as it yeah just don't again we woke up and had changed and that [<a href="https://overcast.fm/+BtuxnN_5s/7444">TS</a>]
02:04:08 ◼ ► that's pretty much exactly what you want to have happen with itself now before i [<a href="https://overcast.fm/+BtuxnN_5s/7448">TS</a>]
02:04:12 ◼ ► do the last I one more sponsors that but before we do that we should talk from [<a href="https://overcast.fm/+BtuxnN_5s/7452">TS</a>]
02:04:15 ◼ ► from the September and we didn't mention the iphone success yet or the ipad from [<a href="https://overcast.fm/+BtuxnN_5s/7455">TS</a>]
02:04:23 ◼ ► the 6s I you know it's the fantastic i don't think there's much to talk about [<a href="https://overcast.fm/+BtuxnN_5s/7463">TS</a>]
02:04:32 ◼ ► it in hindsight I mean it's a terrific year-over-year upgrade versus the six [<a href="https://overcast.fm/+BtuxnN_5s/7472">TS</a>]
02:04:36 ◼ ► most people don't buy them one year after another but just in terms of [<a href="https://overcast.fm/+BtuxnN_5s/7476">TS</a>]
02:04:41 ◼ ► keeping the incremental year-over-year it just keeps getting better every year [<a href="https://overcast.fm/+BtuxnN_5s/7481">TS</a>]
02:04:45 ◼ ► progress moving forward it's it's about as good an update as Apple's ever done [<a href="https://overcast.fm/+BtuxnN_5s/7485">TS</a>]
02:04:50 ◼ ► yeah and I think it's once again an example of of the locust Apple goes to [<a href="https://overcast.fm/+BtuxnN_5s/7490">TS</a>]
02:04:55 ◼ ► incredible lengths with these phones and this year it looks the same but it's got [<a href="https://overcast.fm/+BtuxnN_5s/7495">TS</a>]
02:04:58 ◼ ► 7000 series aluminum the screen looks the same but it's got double density [<a href="https://overcast.fm/+BtuxnN_5s/7498">TS</a>]
02:05:02 ◼ ► chemically treated glass it is almost to the atom completely redesigned got the [<a href="https://overcast.fm/+BtuxnN_5s/7502">TS</a>]
02:05:08 ◼ ► taptic engine inside at the night processor inside it [<a href="https://overcast.fm/+BtuxnN_5s/7508">TS</a>]
02:05:10 ◼ ► I it's got all the new rigidity to support the 3d touch because you're [<a href="https://overcast.fm/+BtuxnN_5s/7510">TS</a>]
02:05:14 ◼ ► actually deforming the glass on a microscopic level to trigger the the [<a href="https://overcast.fm/+BtuxnN_5s/7514">TS</a>]
02:05:19 ◼ ► pressure sensitivity in the phones got all these really cool elements in it but [<a href="https://overcast.fm/+BtuxnN_5s/7519">TS</a>]
02:05:23 ◼ ► on the outside it looks like last year's phone i think you know again maybe i'll [<a href="https://overcast.fm/+BtuxnN_5s/7523">TS</a>]
02:05:29 ◼ ► sing a different tune a year from now but i do think it for somebody who is on [<a href="https://overcast.fm/+BtuxnN_5s/7529">TS</a>]
02:05:33 ◼ ► a two-year a very much more typical to your upgrade cycle than the idiotic [<a href="https://overcast.fm/+BtuxnN_5s/7533">TS</a>]
02:05:38 ◼ ► throw money away every year one year upgrade cycle that you and I are on I [<a href="https://overcast.fm/+BtuxnN_5s/7538">TS</a>]
02:05:46 ◼ ► s years the better year to be on and will last time it was touch ID time [<a href="https://overcast.fm/+BtuxnN_5s/7546">TS</a>]
02:05:52 ◼ ► before that it was serie el and just little things like the lack of Bend [<a href="https://overcast.fm/+BtuxnN_5s/7552">TS</a>]
02:05:57 ◼ ► ability like I think the been get clearly with lat year ago is overblown [<a href="https://overcast.fm/+BtuxnN_5s/7557">TS</a>]
02:06:02 ◼ ► but it is true you know fundamentally it is true that with a certain amount of [<a href="https://overcast.fm/+BtuxnN_5s/7562">TS</a>]
02:06:07 ◼ ► pressure you could bend the iphone and but metal man see I was physics and that [<a href="https://overcast.fm/+BtuxnN_5s/7567">TS</a>]
02:06:11 ◼ ► some people were running into it in non extreme circumstances you know that they [<a href="https://overcast.fm/+BtuxnN_5s/7571">TS</a>]
02:06:17 ◼ ► weren't trying to be a jackass and purposefully bend it but it did get bent [<a href="https://overcast.fm/+BtuxnN_5s/7577">TS</a>]
02:06:21 ◼ ► and it doesn't you know this phone doesn't for a couple of reasons you know [<a href="https://overcast.fm/+BtuxnN_5s/7581">TS</a>]
02:06:25 ◼ ► that increase you know that the new aluminum different structures inside [<a href="https://overcast.fm/+BtuxnN_5s/7585">TS</a>]
02:06:28 ◼ ► that you know little things like that just died i don't think there was a [<a href="https://overcast.fm/+BtuxnN_5s/7588">TS</a>]
02:06:32 ◼ ► single photo scandal with the success already put the two different processors [<a href="https://overcast.fm/+BtuxnN_5s/7592">TS</a>]
02:06:37 ◼ ► was the closest we got ya the clay alright the closest we got was that they [<a href="https://overcast.fm/+BtuxnN_5s/7597">TS</a>]
02:06:41 ◼ ► were sourcing the CPUs from what TSMC at Taiwan Semiconductor Manufacturing and [<a href="https://overcast.fm/+BtuxnN_5s/7601">TS</a>]
02:06:47 ◼ ► from Samsung and from Samsung and somebody had at initially came out with [<a href="https://overcast.fm/+BtuxnN_5s/7607">TS</a>]
02:06:52 ◼ ► some sort of benchmark where where the samsung one was worse but also it was [<a href="https://overcast.fm/+BtuxnN_5s/7612">TS</a>]
02:06:57 ◼ ► interesting it's an example of how like a little knowledge is dangerous and [<a href="https://overcast.fm/+BtuxnN_5s/7617">TS</a>]
02:07:01 ◼ ► chipsets have multiple characteristics and multiple dimensions and on on on on [<a href="https://overcast.fm/+BtuxnN_5s/7621">TS</a>]
02:07:06 ◼ ► an artificial synthetic tests you can run those chips flat-out and because of [<a href="https://overcast.fm/+BtuxnN_5s/7626">TS</a>]
02:07:10 ◼ ► various things including the the die size and the different manufacturing and [<a href="https://overcast.fm/+BtuxnN_5s/7630">TS</a>]
02:07:14 ◼ ► how they would be those chips work you could deplete the samsung ship faster [<a href="https://overcast.fm/+BtuxnN_5s/7634">TS</a>]
02:07:17 ◼ ► but that's only measuring how fast you can deplete it running at maximum you're [<a href="https://overcast.fm/+BtuxnN_5s/7637">TS</a>]
02:07:21 ◼ ► not saying well this chip is running hotter for a longer period of time [<a href="https://overcast.fm/+BtuxnN_5s/7641">TS</a>]
02:07:24 ◼ ► it's almost like you have to sprinters and one is quicker off the gate but the [<a href="https://overcast.fm/+BtuxnN_5s/7644">TS</a>]
02:07:26 ◼ ► other one is stronger and the finish and you're trying to you're trying to [<a href="https://overcast.fm/+BtuxnN_5s/7646">TS</a>]
02:07:29 ◼ ► measure two seconds in who's better who's a better sprinter right that was [<a href="https://overcast.fm/+BtuxnN_5s/7649">TS</a>]
02:07:32 ◼ ► it though the photo scandal was at the sam someone would run your battery lower [<a href="https://overcast.fm/+BtuxnN_5s/7652">TS</a>]
02:07:36 ◼ ► yeah you got less battery life with sound with which true in a synthetic [<a href="https://overcast.fm/+BtuxnN_5s/7656">TS</a>]
02:07:39 ◼ ► benchmark but not true in real life right and I feel like even I i seem to [<a href="https://overcast.fm/+BtuxnN_5s/7659">TS</a>]
02:07:43 ◼ ► recall that even this synthetic benchmark that was used you know other [<a href="https://overcast.fm/+BtuxnN_5s/7663">TS</a>]
02:07:45 ◼ ► people ran it later and didn't get results anywhere near as dramatic [<a href="https://overcast.fm/+BtuxnN_5s/7665">TS</a>]
02:07:49 ◼ ► literally different is but it wasn't anywhere near as profound as initially [<a href="https://overcast.fm/+BtuxnN_5s/7669">TS</a>]
02:07:52 ◼ ► being on different cell towers would lead to is the a significant difference [<a href="https://overcast.fm/+BtuxnN_5s/7672">TS</a>]
02:07:55 ◼ ► as running those tests on those chipsets right so [<a href="https://overcast.fm/+BtuxnN_5s/7675">TS</a>]
02:07:58 ◼ ► I do feel like you know if you're only if you're only going to get one every [<a href="https://overcast.fm/+BtuxnN_5s/7678">TS</a>]
02:08:02 ◼ ► other year you're better off on the s cycle than on a cycle so that was one of [<a href="https://overcast.fm/+BtuxnN_5s/7682">TS</a>]
02:08:06 ◼ ► those interesting stories for me this year was apple's beginning that iphone [<a href="https://overcast.fm/+BtuxnN_5s/7686">TS</a>]
02:08:09 ◼ ► upgrade program where they're starting to move like to starting to cater people [<a href="https://overcast.fm/+BtuxnN_5s/7689">TS</a>]
02:08:12 ◼ ► who do want to get a new iphone every year and also sort of building up there [<a href="https://overcast.fm/+BtuxnN_5s/7692">TS</a>]
02:08:16 ◼ ► the big trick for this is that you have to hand in your old iphone which they [<a href="https://overcast.fm/+BtuxnN_5s/7696">TS</a>]
02:08:19 ◼ ► can then sell in emerging markets so it's sort of it helps out with their [<a href="https://overcast.fm/+BtuxnN_5s/7699">TS</a>]
02:08:22 ◼ ► price differential in in those emerging markets but it also says use the people [<a href="https://overcast.fm/+BtuxnN_5s/7702">TS</a>]
02:08:26 ◼ ► who do want the new iphone every year and it's I know people say this almost [<a href="https://overcast.fm/+BtuxnN_5s/7706">TS</a>]
02:08:30 ◼ ► sarcastically but it is iphone as a service almost yeah well and I would [<a href="https://overcast.fm/+BtuxnN_5s/7710">TS</a>]
02:08:34 ◼ ► compare it to the very well established market and you know high-end you know [<a href="https://overcast.fm/+BtuxnN_5s/7714">TS</a>]
02:08:40 ◼ ► very lucrative market of automobiles and that leasing is a long been established [<a href="https://overcast.fm/+BtuxnN_5s/7720">TS</a>]
02:08:47 ◼ ► as something that the card makers themselves the car dealers themselves [<a href="https://overcast.fm/+BtuxnN_5s/7727">TS</a>]
02:08:50 ◼ ► offer you I did I hear it you know I've been to as I start thinking about the [<a href="https://overcast.fm/+BtuxnN_5s/7730">TS</a>]
02:08:57 ◼ ► fact that professionally I I seems as though i might be writing about cars [<a href="https://overcast.fm/+BtuxnN_5s/7737">TS</a>]
02:09:02 ◼ ► I've started paying a little bit more attention and I've noticed that a lot of [<a href="https://overcast.fm/+BtuxnN_5s/7742">TS</a>]
02:09:06 ◼ ► car advertisements only talk about leasing prices and and you know it's [<a href="https://overcast.fm/+BtuxnN_5s/7746">TS</a>]
02:09:12 ◼ ► it's too it's exactly analogous there's an absolutely no difference except that [<a href="https://overcast.fm/+BtuxnN_5s/7752">TS</a>]
02:09:20 ◼ ► the iphone costs you know like eight hundred to a thousand dollars and cars [<a href="https://overcast.fm/+BtuxnN_5s/7760">TS</a>]
02:09:25 ◼ ► cost you know twenty two hundred thousand dollars and that was sort of [<a href="https://overcast.fm/+BtuxnN_5s/7765">TS</a>]
02:09:29 ◼ ► one of the funny other photo scandals with everyone's panicking what Apple [<a href="https://overcast.fm/+BtuxnN_5s/7769">TS</a>]
02:09:32 ◼ ► going to do now that all the carriers in the US have changed their structure and [<a href="https://overcast.fm/+BtuxnN_5s/7772">TS</a>]
02:09:35 ◼ ► I can build a higher the price of the iphone every year ignoring that you know [<a href="https://overcast.fm/+BtuxnN_5s/7775">TS</a>]
02:09:39 ◼ ► samsung android phone the high-end android phones cost the same price that [<a href="https://overcast.fm/+BtuxnN_5s/7779">TS</a>]
02:09:42 ◼ ► an iphone so it's a universal problem but also apple from the carriers are [<a href="https://overcast.fm/+BtuxnN_5s/7782">TS</a>]
02:09:46 ◼ ► never going to let that have front sticker price show the consumers they're [<a href="https://overcast.fm/+BtuxnN_5s/7786">TS</a>]
02:09:49 ◼ ► going to have all these different deals you'll be able to partake in [<a href="https://overcast.fm/+BtuxnN_5s/7789">TS</a>]
02:09:52 ◼ ► yeah it's is the the worry over that was there's obviously some interesting [<a href="https://overcast.fm/+BtuxnN_5s/7792">TS</a>]
02:09:57 ◼ ► thinking going on and it is somebody's problem to solve in the manage but it is [<a href="https://overcast.fm/+BtuxnN_5s/7797">TS</a>]
02:10:02 ◼ ► definitely a manageable problem you know and the fact that you see BMW [<a href="https://overcast.fm/+BtuxnN_5s/7802">TS</a>]
02:10:07 ◼ ► commercials are you here Jon Hamm [<a href="https://overcast.fm/+BtuxnN_5s/7807">TS</a>]
02:10:09 ◼ ► no pitching at mercedes commercials and then the dollar amount that you here at [<a href="https://overcast.fm/+BtuxnN_5s/7809">TS</a>]
02:10:13 ◼ ► the end is you know four hundred dollars or something like that well you know [<a href="https://overcast.fm/+BtuxnN_5s/7813">TS</a>]
02:10:16 ◼ ► it's weird that they're not talking about that yeah they don't tell you [<a href="https://overcast.fm/+BtuxnN_5s/7816">TS</a>]
02:10:20 ◼ ► that's the cost on mercedes yeah that it's you know eighty-three thousand [<a href="https://overcast.fm/+BtuxnN_5s/7820">TS</a>]
02:10:23 ◼ ► dollars to walk you know to just bite and cash off the line even now they'll [<a href="https://overcast.fm/+BtuxnN_5s/7823">TS</a>]
02:10:27 ◼ ► say it's like 279 dollars every two weeks [<a href="https://overcast.fm/+BtuxnN_5s/7827">TS</a>]
02:10:29 ◼ ► yeah but it's definitely you know manageable and it's definitely what you [<a href="https://overcast.fm/+BtuxnN_5s/7829">TS</a>]
02:10:39 ◼ ► know that to me is that the shift that it's you know it's at you know it is [<a href="https://overcast.fm/+BtuxnN_5s/7839">TS</a>]
02:10:45 ◼ ► obviously more of a financial strategy than product strategy and the product [<a href="https://overcast.fm/+BtuxnN_5s/7845">TS</a>]
02:10:51 ◼ ► stuff that interests me more about it i found an Apple but you know it's [<a href="https://overcast.fm/+BtuxnN_5s/7851">TS</a>]
02:10:54 ◼ ► definitely interesting and I definitely think it's part of the part of the you [<a href="https://overcast.fm/+BtuxnN_5s/7854">TS</a>]
02:10:59 ◼ ► know and it's like you said that it's just a generic sense that it's not just [<a href="https://overcast.fm/+BtuxnN_5s/7859">TS</a>]
02:11:03 ◼ ► nerds like us who want a new iphone every year that maybe I am maybe I'm [<a href="https://overcast.fm/+BtuxnN_5s/7863">TS</a>]
02:11:06 ◼ ► overstating just how how rare you and I you know people like us are terms of [<a href="https://overcast.fm/+BtuxnN_5s/7866">TS</a>]
02:11:10 ◼ ► that that is that sort of becoming more of a mass-market mindset when Apple's [<a href="https://overcast.fm/+BtuxnN_5s/7870">TS</a>]
02:11:14 ◼ ► learning that I mean these we saw that with the gold color iphone 5s and it [<a href="https://overcast.fm/+BtuxnN_5s/7874">TS</a>]
02:11:17 ◼ ► turned out your people cared more about having the new color than a lot of other [<a href="https://overcast.fm/+BtuxnN_5s/7877">TS</a>]
02:11:20 ◼ ► things and now the rose gold iPhone 6s people really want to have the color of [<a href="https://overcast.fm/+BtuxnN_5s/7880">TS</a>]
02:11:24 ◼ ► the shows that they have the new iphone right and we're going to be going into [<a href="https://overcast.fm/+BtuxnN_5s/7884">TS</a>]
02:11:27 ◼ ► the iphone 7 and history repeats itself we're going to have a new design now and [<a href="https://overcast.fm/+BtuxnN_5s/7887">TS</a>]
02:11:31 ◼ ► that that usually is another tripping . for a bunch of people to upgrade again [<a href="https://overcast.fm/+BtuxnN_5s/7891">TS</a>]
02:11:34 ◼ ► Tim Cook's that I think it was still only thirty or forty percent of people [<a href="https://overcast.fm/+BtuxnN_5s/7894">TS</a>]
02:11:38 ◼ ► had upgraded to a new iphone so they have a huge potential market not only in [<a href="https://overcast.fm/+BtuxnN_5s/7898">TS</a>]
02:11:43 ◼ ► people switching from Android are getting their first home but also in [<a href="https://overcast.fm/+BtuxnN_5s/7903">TS</a>]
02:11:46 ◼ ► people turning over those iphones now but other than that I don't have much to [<a href="https://overcast.fm/+BtuxnN_5s/7906">TS</a>]
02:11:52 ◼ ► say about the iphone success grateful yeah it's you know [<a href="https://overcast.fm/+BtuxnN_5s/7912">TS</a>]
02:11:56 ◼ ► great that's it ipad pro should we save it for the next segment here [<a href="https://overcast.fm/+BtuxnN_5s/7916">TS</a>]
02:12:02 ◼ ► alright our last sponsor their final sponsor is our good friends the Broward [<a href="https://overcast.fm/+BtuxnN_5s/7922">TS</a>]
02:12:09 ◼ ► group now their app you bar to launched on the talk show last year and it was a [<a href="https://overcast.fm/+BtuxnN_5s/7929">TS</a>]
02:12:17 ◼ ► so they're back with the new you bar three that's just spelled you like a [<a href="https://overcast.fm/+BtuxnN_5s/7937">TS</a>]
02:12:22 ◼ ► lowercase you just think of it like [<a href="https://overcast.fm/+BtuxnN_5s/7942">TS</a>]
02:12:23 ◼ ► the Apple I lowercase U and then an uppercase B AR it is a doc replacement [<a href="https://overcast.fm/+BtuxnN_5s/7943">TS</a>]
02:12:30 ◼ ► for the mac so we're talking this is like good old-fashioned nerdy type of [<a href="https://overcast.fm/+BtuxnN_5s/7950">TS</a>]
02:12:34 ◼ ► thing that people who listen to the talk show utility app for the mac the purpose [<a href="https://overcast.fm/+BtuxnN_5s/7954">TS</a>]
02:12:40 ◼ ► of view bar is to vastly increase your productivity Pro users love it and they [<a href="https://overcast.fm/+BtuxnN_5s/7960">TS</a>]
02:12:46 ◼ ► also use it to help family members or switchers because one of the things that [<a href="https://overcast.fm/+BtuxnN_5s/7966">TS</a>]
02:12:49 ◼ ► you bar does is you can configure it and like any good nerd utility it is very [<a href="https://overcast.fm/+BtuxnN_5s/7969">TS</a>]
02:12:54 ◼ ► configurable super configurable so one of the ways you can do is you can make [<a href="https://overcast.fm/+BtuxnN_5s/7974">TS</a>]
02:12:58 ◼ ► it run like the mac doc but like with extra features and stuff like that but [<a href="https://overcast.fm/+BtuxnN_5s/7978">TS</a>]
02:13:03 ◼ ► you can also set up to run as a windows taskbar style doc so for people in your [<a href="https://overcast.fm/+BtuxnN_5s/7983">TS</a>]
02:13:09 ◼ ► family who maybe have switched to the mac recently and one of the things that [<a href="https://overcast.fm/+BtuxnN_5s/7989">TS</a>]
02:13:13 ◼ ► they struggle with are the ways to all the various things that they did through [<a href="https://overcast.fm/+BtuxnN_5s/7993">TS</a>]
02:13:16 ◼ ► the windows taskbar that are different through the mac you can set u bar up to [<a href="https://overcast.fm/+BtuxnN_5s/7996">TS</a>]
02:13:21 ◼ ► run that way and no matter how you configure it it looks great just like [<a href="https://overcast.fm/+BtuxnN_5s/8001">TS</a>]
02:13:26 ◼ ► any great Mac utility it doesn't sacrifice visual design and aesthetic [<a href="https://overcast.fm/+BtuxnN_5s/8006">TS</a>]
02:13:34 ◼ ► beauty just for the sake of you know nerd type features you know if you want [<a href="https://overcast.fm/+BtuxnN_5s/8014">TS</a>]
02:13:41 ◼ ► that type of you want something ugly to do like that you know go install ubuntu [<a href="https://overcast.fm/+BtuxnN_5s/8021">TS</a>]
02:13:45 ◼ ► or something like that this is for people who use a mac and want their [<a href="https://overcast.fm/+BtuxnN_5s/8025">TS</a>]
02:13:48 ◼ ► stuff to look beautiful so all sorts of shortcuts here's some of the nerdy stuff [<a href="https://overcast.fm/+BtuxnN_5s/8028">TS</a>]
02:13:51 ◼ ► you can do hold down control when you click on an app and you can see the cpu [<a href="https://overcast.fm/+BtuxnN_5s/8031">TS</a>]
02:13:55 ◼ ► and ram usage for that app hold down shift and you can quit any app or close [<a href="https://overcast.fm/+BtuxnN_5s/8035">TS</a>]
02:13:59 ◼ ► any of the individual windows that are open within that app just by clicking it [<a href="https://overcast.fm/+BtuxnN_5s/8039">TS</a>]
02:14:03 ◼ ► unresponsive apps if you have an app that needs to be force quit gets a red [<a href="https://overcast.fm/+BtuxnN_5s/8043">TS</a>]
02:14:07 ◼ ► background already so you can see it without even checking you know the force [<a href="https://overcast.fm/+BtuxnN_5s/8047">TS</a>]
02:14:10 ◼ ► quit you know command option escape window and all sorts of customizability [<a href="https://overcast.fm/+BtuxnN_5s/8050">TS</a>]
02:14:19 ◼ ► there's themes you can just like the way that the system has light and dark [<a href="https://overcast.fm/+BtuxnN_5s/8059">TS</a>]
02:14:23 ◼ ► themes so does you bar you can even create your own custom theme so it's [<a href="https://overcast.fm/+BtuxnN_5s/8063">TS</a>]
02:14:28 ◼ ► almost getting into like kaleidoscope territory [<a href="https://overcast.fm/+BtuxnN_5s/8068">TS</a>]
02:14:31 ◼ ► you name it it's got it you did I can't tell you everything about it just go to [<a href="https://overcast.fm/+BtuxnN_5s/8071">TS</a>]
02:14:36 ◼ ► website and check it out but it's absolutely worth looking at you bar uba [<a href="https://overcast.fm/+BtuxnN_5s/8076">TS</a>]
02:14:41 ◼ ► our apt calm and remember the coupon code the coupon code is retina Gruber [<a href="https://overcast.fm/+BtuxnN_5s/8081">TS</a>]
02:14:47 ◼ ► retina Gruber remember that and you'll save fifty percent off its twenty bucks [<a href="https://overcast.fm/+BtuxnN_5s/8087">TS</a>]
02:14:56 ◼ ► ordinarily great price for utility this is serious but with that code you save [<a href="https://overcast.fm/+BtuxnN_5s/8096">TS</a>]
02:15:00 ◼ ► fifty percent you only pay ten box-to-box you got a great app and one [<a href="https://overcast.fm/+BtuxnN_5s/8100">TS</a>]
02:15:07 ◼ ► maybe you remember this from unresponsive to show before this is [<a href="https://overcast.fm/+BtuxnN_5s/8107">TS</a>]
02:15:10 ◼ ► crazy to me but the developer of this app Edward Brower that's where the [<a href="https://overcast.fm/+BtuxnN_5s/8110">TS</a>]
02:15:18 ◼ ► Broward group gets the name from in addition to being a great app developer [<a href="https://overcast.fm/+BtuxnN_5s/8118">TS</a>]
02:15:23 ◼ ► with a great sense of design and stuff like this act as a side job that I laugh [<a href="https://overcast.fm/+BtuxnN_5s/8123">TS</a>]
02:15:27 ◼ ► because this just seems crazy he designs and manufactures his own beautiful [<a href="https://overcast.fm/+BtuxnN_5s/8127">TS</a>]
02:15:35 ◼ ► mechanical watches is a watchmaker in addition to making that and he already [<a href="https://overcast.fm/+BtuxnN_5s/8135">TS</a>]
02:15:41 ◼ ► launched his newest timepiece it's called the mirage and is available in [<a href="https://overcast.fm/+BtuxnN_5s/8141">TS</a>]
02:15:45 ◼ ► three colors are on the earlier episode of the show [<a href="https://overcast.fm/+BtuxnN_5s/8145">TS</a>]
02:15:48 ◼ ► each one is a limited edition of only 300 pieces and they all come with an [<a href="https://overcast.fm/+BtuxnN_5s/8148">TS</a>]
02:15:55 ◼ ► really really beautiful design on the dial my very favorite thing about this [<a href="https://overcast.fm/+BtuxnN_5s/8155">TS</a>]
02:15:59 ◼ ► watch is the dial design or at least the dial combined with the hands really [<a href="https://overcast.fm/+BtuxnN_5s/8159">TS</a>]
02:16:06 ◼ ► beautiful typography really nice really nice just just the layout in the [<a href="https://overcast.fm/+BtuxnN_5s/8166">TS</a>]
02:16:15 ◼ ► proportions and the diameter is very very reasonable 40 millimeter diameter [<a href="https://overcast.fm/+BtuxnN_5s/8175">TS</a>]
02:16:19 ◼ ► this is not a big hack in giant watch which a lot of modern mechanical watches [<a href="https://overcast.fm/+BtuxnN_5s/8179">TS</a>]
02:16:25 ◼ ► are you just have to see yourself and hit the web there's a separate website [<a href="https://overcast.fm/+BtuxnN_5s/8185">TS</a>]
02:16:30 ◼ ► for that Brower pra wer timepieces dot-com and exact same code retina [<a href="https://overcast.fm/+BtuxnN_5s/8190">TS</a>]
02:16:38 ◼ ► Gruber you don't need to memorize a separate code now this is serious [<a href="https://overcast.fm/+BtuxnN_5s/8198">TS</a>]
02:16:42 ◼ ► watches a mechanical watch the retail price 750 dollars a great price for [<a href="https://overcast.fm/+BtuxnN_5s/8202">TS</a>]
02:16:46 ◼ ► mechanical watch it's a lot if you're a casual [<a href="https://overcast.fm/+BtuxnN_5s/8206">TS</a>]
02:16:49 ◼ ► respire but this is totally totally within the realm of what a handmade [<a href="https://overcast.fm/+BtuxnN_5s/8209">TS</a>]
02:16:54 ◼ ► mechanical watch is meant to cost but if you use that code retin-a Gruber forty [<a href="https://overcast.fm/+BtuxnN_5s/8214">TS</a>]
02:16:58 ◼ ► percent off and shipping is free in the US and canada so go check them out you [<a href="https://overcast.fm/+BtuxnN_5s/8218">TS</a>]
02:17:03 ◼ ► bar app.com Brower timepieces dot-com and both of them you'll save a lot of [<a href="https://overcast.fm/+BtuxnN_5s/8223">TS</a>]
02:17:09 ◼ ► dough if you use the code retina Gruber love this guy he's a really high E is [<a href="https://overcast.fm/+BtuxnN_5s/8229">TS</a>]
02:17:16 ◼ ► also very very nice guy Edward Brower and I I've been emailing them about a [<a href="https://overcast.fm/+BtuxnN_5s/8236">TS</a>]
02:17:22 ◼ ► little app that he's working on inside next thing coming up very very nice guy [<a href="https://overcast.fm/+BtuxnN_5s/8242">TS</a>]
02:17:25 ◼ ► thoughtful guy but I kinda hate him because he makes me feel like sat same [<a href="https://overcast.fm/+BtuxnN_5s/8245">TS</a>]
02:17:29 ◼ ► way that I get so angry you sometimes like when you are so productive and you [<a href="https://overcast.fm/+BtuxnN_5s/8249">TS</a>]
02:17:33 ◼ ► know like I feel like I struggle to get like like one or two good pieces on [<a href="https://overcast.fm/+BtuxnN_5s/8253">TS</a>]
02:17:38 ◼ ► daring fireball and a podcast down a week and then you have like seven [<a href="https://overcast.fm/+BtuxnN_5s/8258">TS</a>]
02:17:42 ◼ ► thousand words on I more and a comprehensive review of a new thing that [<a href="https://overcast.fm/+BtuxnN_5s/8262">TS</a>]
02:17:46 ◼ ► only came out the day before and like 45 podcasts so you make me angry but this [<a href="https://overcast.fm/+BtuxnN_5s/8266">TS</a>]
02:17:50 ◼ ► guy makes me angrier because he's is running a full-time software business [<a href="https://overcast.fm/+BtuxnN_5s/8270">TS</a>]
02:17:54 ◼ ► with it great app the differences between you are two and three are [<a href="https://overcast.fm/+BtuxnN_5s/8274">TS</a>]
02:17:59 ◼ ► humongous it is absolutely a remarkable he got a remarkable amount of new [<a href="https://overcast.fm/+BtuxnN_5s/8279">TS</a>]
02:18:04 ◼ ► features in there in a remarkably short number amount of time [<a href="https://overcast.fm/+BtuxnN_5s/8284">TS</a>]
02:18:08 ◼ ► yeah in the meantime he also makes really next to those watches are legit i [<a href="https://overcast.fm/+BtuxnN_5s/8288">TS</a>]
02:18:13 ◼ ► went took a look at them after the last spot they're amazing [<a href="https://overcast.fm/+BtuxnN_5s/8293">TS</a>]
02:18:16 ◼ ► it's don't understand I don't understand how it does that the Renaissance people [<a href="https://overcast.fm/+BtuxnN_5s/8296">TS</a>]
02:18:21 ◼ ► that makes me mad I feel like it makes me feel like I'm running in slow motion [<a href="https://overcast.fm/+BtuxnN_5s/8301">TS</a>]
02:18:25 ◼ ► Apple the ipad pro yeah I i don't really have much to say about i think it is [<a href="https://overcast.fm/+BtuxnN_5s/8305">TS</a>]
02:18:33 ◼ ► absolutely remarkable i think is a it is maybe the best single best of iOS device [<a href="https://overcast.fm/+BtuxnN_5s/8313">TS</a>]
02:18:42 ◼ ► that's been made i mean i don't know it's kind of a hard thing to settle i [<a href="https://overcast.fm/+BtuxnN_5s/8322">TS</a>]
02:18:47 ◼ ► mean i could make the case for the iphone success to i could also make the [<a href="https://overcast.fm/+BtuxnN_5s/8327">TS</a>]
02:18:51 ◼ ► case maybe for the ipad mini 4 which we forgot to mention that came out in [<a href="https://overcast.fm/+BtuxnN_5s/8331">TS</a>]
02:18:57 ◼ ► just like it's a great tablet to it is we just would we got one for Jonas [<a href="https://overcast.fm/+BtuxnN_5s/8337">TS</a>]
02:19:03 ◼ ► upgrading a very old ipad for him and just looking at it it's perfect [<a href="https://overcast.fm/+BtuxnN_5s/8343">TS</a>]
02:19:07 ◼ ► it is I especially it it to me that the difference in the mini and the ipad air [<a href="https://overcast.fm/+BtuxnN_5s/8347">TS</a>]
02:19:15 ◼ ► is are you old enough that you do that you want things to be bigger family [<a href="https://overcast.fm/+BtuxnN_5s/8355">TS</a>]
02:19:21 ◼ ► because it's the exact same number of pixels and the layouts identically you [<a href="https://overcast.fm/+BtuxnN_5s/8361">TS</a>]
02:19:25 ◼ ► don't have to do anything as a developer 22 to do for that it's just you want [<a href="https://overcast.fm/+BtuxnN_5s/8365">TS</a>]
02:19:28 ◼ ► smaller you want it big and I'm at the point now you know with the is medical [<a href="https://overcast.fm/+BtuxnN_5s/8368">TS</a>]
02:19:32 ◼ ► issues aside to but just at the age that I mad i kind of want the bigger one [<a href="https://overcast.fm/+BtuxnN_5s/8372">TS</a>]
02:19:37 ◼ ► it doesn't have the X and the processor either but in there's so few people can [<a href="https://overcast.fm/+BtuxnN_5s/8377">TS</a>]
02:19:41 ◼ ► actually revive push it to that limit but for someone like you know for [<a href="https://overcast.fm/+BtuxnN_5s/8381">TS</a>]
02:19:45 ◼ ► someone like Jonas was you know perfect vision that it's an 11 year older to [<a href="https://overcast.fm/+BtuxnN_5s/8385">TS</a>]
02:19:49 ◼ ► almost 12 year old it's a clearly the better ipad for him he loves it i mean [<a href="https://overcast.fm/+BtuxnN_5s/8389">TS</a>]
02:19:53 ◼ ► and absolutely adores the size i can make the case for two but the ipad pro [<a href="https://overcast.fm/+BtuxnN_5s/8393">TS</a>]
02:20:01 ◼ ► it kept its the performance on the device that just sort of startles me i [<a href="https://overcast.fm/+BtuxnN_5s/8401">TS</a>]
02:20:07 ◼ ► was joking i picking up in New York like I think you did it on the way back out i [<a href="https://overcast.fm/+BtuxnN_5s/8407">TS</a>]
02:20:10 ◼ ► passed by the microsoft store and I could hear all those intel processors [<a href="https://overcast.fm/+BtuxnN_5s/8410">TS</a>]
02:20:14 ◼ ► just crying and maybe try to jump off the table [<a href="https://overcast.fm/+BtuxnN_5s/8414">TS</a>]
02:20:17 ◼ ► I i want to write about this soon because i think it's been I think people [<a href="https://overcast.fm/+BtuxnN_5s/8417">TS</a>]
02:20:25 ◼ ► have taken it the wrong way is is the angle of the that that this spells doom [<a href="https://overcast.fm/+BtuxnN_5s/8425">TS</a>]
02:20:32 ◼ ► for Intel in the long run and it's not and and I know part of my argument for [<a href="https://overcast.fm/+BtuxnN_5s/8432">TS</a>]
02:20:38 ◼ ► this as just baking a dislike of sanity check and not just going by gut feeling [<a href="https://overcast.fm/+BtuxnN_5s/8438">TS</a>]
02:20:42 ◼ ► or what I you know what I think makes for an interesting story but actually [<a href="https://overcast.fm/+BtuxnN_5s/8442">TS</a>]
02:20:46 ◼ ► trying to measure is using like geekbench scores and she's showing that [<a href="https://overcast.fm/+BtuxnN_5s/8446">TS</a>]
02:20:50 ◼ ► the ipad pro beats the macbook one but it is hard because this was a really [<a href="https://overcast.fm/+BtuxnN_5s/8450">TS</a>]
02:20:59 ◼ ► good year for Apple silicon the Apple the a9 is there is a really forward [<a href="https://overcast.fm/+BtuxnN_5s/8459">TS</a>]
02:21:02 ◼ ► where Intel really struggle to get that the 10 nanometer process out and to get [<a href="https://overcast.fm/+BtuxnN_5s/8462">TS</a>]
02:21:08 ◼ ► Broadwell because there's a broad well y which is core [<a href="https://overcast.fm/+BtuxnN_5s/8468">TS</a>]
02:21:11 ◼ ► am i think is a marketing term in the macbook and it's not a great chip so the [<a href="https://overcast.fm/+BtuxnN_5s/8471">TS</a>]
02:21:16 ◼ ► ipad pro hit hit it out the park while intelli during the year that Intel was [<a href="https://overcast.fm/+BtuxnN_5s/8476">TS</a>]
02:21:20 ◼ ► struggling so that and that's a great point but i think that it it's more it's [<a href="https://overcast.fm/+BtuxnN_5s/8480">TS</a>]
02:21:24 ◼ ► not so much like one test of these two devices at this snapshot in time but [<a href="https://overcast.fm/+BtuxnN_5s/8484">TS</a>]
02:21:31 ◼ ► it's the overall trend line and in the way that like intersecting trend lines [<a href="https://overcast.fm/+BtuxnN_5s/8491">TS</a>]
02:21:37 ◼ ► over a long period of time at the point where they intersect maybe that you know [<a href="https://overcast.fm/+BtuxnN_5s/8497">TS</a>]
02:21:42 ◼ ► maybe next year the macbook one is faster than next year's ipad pro but if [<a href="https://overcast.fm/+BtuxnN_5s/8502">TS</a>]
02:21:47 ◼ ► it is it won't be by much and three four five years from now i don't think [<a href="https://overcast.fm/+BtuxnN_5s/8507">TS</a>]
02:21:51 ◼ ► there's any question and there's also the issue of being fast enough you know [<a href="https://overcast.fm/+BtuxnN_5s/8511">TS</a>]
02:21:57 ◼ ► that it's it doesn't even matter whether there's other max our macbooks that get [<a href="https://overcast.fm/+BtuxnN_5s/8517">TS</a>]
02:22:02 ◼ ► faster and and just in terms of looking at the trendline like just go back three [<a href="https://overcast.fm/+BtuxnN_5s/8522">TS</a>]
02:22:06 ◼ ► four five years and look at the I original ipad the ipad 2 or even the [<a href="https://overcast.fm/+BtuxnN_5s/8526">TS</a>]
02:22:09 ◼ ► ipad 3 and where they stood performance-wise compared to the macbook [<a href="https://overcast.fm/+BtuxnN_5s/8529">TS</a>]
02:22:16 ◼ ► airs of the time and it was no comparison they were they [<a href="https://overcast.fm/+BtuxnN_5s/8536">TS</a>]
02:22:19 ◼ ► you know in terms of anything that you would measure like on geekbench or [<a href="https://overcast.fm/+BtuxnN_5s/8539">TS</a>]
02:22:22 ◼ ► something like that they were behind but that gap has narrowed steadily and [<a href="https://overcast.fm/+BtuxnN_5s/8542">TS</a>]
02:22:26 ◼ ► steadily as years go by the IP that the a9 chips and arm chips in general [<a href="https://overcast.fm/+BtuxnN_5s/8546">TS</a>]
02:22:35 ◼ ► industry-wide are getting better faster than intel chips because the scale is [<a href="https://overcast.fm/+BtuxnN_5s/8555">TS</a>]
02:22:42 ◼ ► I think it's also again Apple has considerable advantage and that they [<a href="https://overcast.fm/+BtuxnN_5s/8562">TS</a>]
02:22:47 ◼ ► make their own ships intel has to sell those chips at a profit and they have to [<a href="https://overcast.fm/+BtuxnN_5s/8567">TS</a>]
02:22:51 ◼ ► support a variety of different let's run windows they have to run linux we have [<a href="https://overcast.fm/+BtuxnN_5s/8571">TS</a>]
02:22:54 ◼ ► to run OS 10 and you look at something like the a-line accident can run 443 4k [<a href="https://overcast.fm/+BtuxnN_5s/8574">TS</a>]
02:23:00 ◼ ► streamer the same time and that was just grind a lot of Intel even intel-based [<a href="https://overcast.fm/+BtuxnN_5s/8580">TS</a>]
02:23:03 ◼ ► macs into the ground can't do that but Apple built those trips to do it they [<a href="https://overcast.fm/+BtuxnN_5s/8583">TS</a>]
02:23:07 ◼ ► can purpose-built all those chips for exactly what they want to do and that [<a href="https://overcast.fm/+BtuxnN_5s/8587">TS</a>]
02:23:11 ◼ ► gives them an incredible amount of flexibility and even in our mean [<a href="https://overcast.fm/+BtuxnN_5s/8591">TS</a>]
02:23:14 ◼ ► Qualcomm just been struggling samsung has been stroking their own family [<a href="https://overcast.fm/+BtuxnN_5s/8594">TS</a>]
02:23:18 ◼ ► should arguably have way better chips and apple but they just don't have the [<a href="https://overcast.fm/+BtuxnN_5s/8598">TS</a>]
02:23:21 ◼ ► designers apples got great designers they've got the advantage of [<a href="https://overcast.fm/+BtuxnN_5s/8601">TS</a>]
02:23:24 ◼ ► nothing exactly for their hardware even if they could run on Intel's 10 [<a href="https://overcast.fm/+BtuxnN_5s/8604">TS</a>]
02:23:28 ◼ ► nanometer process I think we would have the best ships in the world we already [<a href="https://overcast.fm/+BtuxnN_5s/8608">TS</a>]
02:23:34 ◼ ► it's a good quits such an interesting question as to what how can samsung [<a href="https://overcast.fm/+BtuxnN_5s/8614">TS</a>]
02:23:39 ◼ ► manufacture these for Apple but can't do it for themselves [<a href="https://overcast.fm/+BtuxnN_5s/8619">TS</a>]
02:23:43 ◼ ► it's the same reason why the cattle imports on my galaxy phone they just [<a href="https://overcast.fm/+BtuxnN_5s/8623">TS</a>]
02:23:46 ◼ ► it's just not something that's partly they just don't have the people it it [<a href="https://overcast.fm/+BtuxnN_5s/8626">TS</a>]
02:23:52 ◼ ► really is to me just eye-opening when you use the ipad pro that you know that [<a href="https://overcast.fm/+BtuxnN_5s/8632">TS</a>]
02:23:57 ◼ ► my complaints about it trying to use it instead of a macbook ro almost entirely [<a href="https://overcast.fm/+BtuxnN_5s/8637">TS</a>]
02:24:02 ◼ ► software basically it's just the design of iOS itself to me not being conducive [<a href="https://overcast.fm/+BtuxnN_5s/8642">TS</a>]
02:24:07 ◼ ► to the sort of things i want to do on a mac in terms of how do i take advantage [<a href="https://overcast.fm/+BtuxnN_5s/8647">TS</a>]
02:24:12 ◼ ► of this big screen and how does you know like as much as I i do like the [<a href="https://overcast.fm/+BtuxnN_5s/8652">TS</a>]
02:24:16 ◼ ► split-screen stuff that they've added to iOS 9 but to me it it's not as it's [<a href="https://overcast.fm/+BtuxnN_5s/8656">TS</a>]
02:24:23 ◼ ► still not as useful as the way that I can have multiple things on screen at [<a href="https://overcast.fm/+BtuxnN_5s/8663">TS</a>]
02:24:27 ◼ ► once on the mac and as i wrote my review I I'm frustrated at the lack of keyboard [<a href="https://overcast.fm/+BtuxnN_5s/8667">TS</a>]
02:24:33 ◼ ► navigability that if you're if supposed to fundamentally be able to use this [<a href="https://overcast.fm/+BtuxnN_5s/8673">TS</a>]
02:24:38 ◼ ► device if you want while it's hooked up to a keyboard [<a href="https://overcast.fm/+BtuxnN_5s/8678">TS</a>]
02:24:41 ◼ ► I don't want to have to reach up and touch the screen to do some things [<a href="https://overcast.fm/+BtuxnN_5s/8681">TS</a>]
02:24:45 ◼ ► because it's it really is exactly as Apple's been telling us for a long time [<a href="https://overcast.fm/+BtuxnN_5s/8685">TS</a>]
02:24:52 ◼ ► yeah my understanding is a lot of that stuff just didn't make the cut for iOS 9 [<a href="https://overcast.fm/+BtuxnN_5s/8692">TS</a>]
02:24:55 ◼ ► but it has been and will be worked on [<a href="https://overcast.fm/+BtuxnN_5s/8695">TS</a>]
02:24:57 ◼ ► yeah except that it has to be yeah and I've heard from some some friends within [<a href="https://overcast.fm/+BtuxnN_5s/8697">TS</a>]
02:25:03 ◼ ► the company you know that absolutely some of these things are frustration [<a href="https://overcast.fm/+BtuxnN_5s/8703">TS</a>]
02:25:07 ◼ ► like including the thing i observed about the fact that when you command tab [<a href="https://overcast.fm/+BtuxnN_5s/8707">TS</a>]
02:25:15 ◼ ► the multitasking goes from left to right because they just put like a brain-dead [<a href="https://overcast.fm/+BtuxnN_5s/8715">TS</a>]
02:25:19 ◼ ► port of the mac command tab switcher in and the new system wide like double [<a href="https://overcast.fm/+BtuxnN_5s/8719">TS</a>]
02:25:26 ◼ ► click the home button touch the screen switcher goes right to left in terms of [<a href="https://overcast.fm/+BtuxnN_5s/8726">TS</a>]
02:25:30 ◼ ► most recent 22 all this even though the old built-in switcher that was there for [<a href="https://overcast.fm/+BtuxnN_5s/8730">TS</a>]
02:25:38 ◼ ► aight was left to right yeah you're colliding with the force press the for [<a href="https://overcast.fm/+BtuxnN_5s/8738">TS</a>]
02:25:43 ◼ ► swype an eye on the iphone 6s there because they wanted that the back [<a href="https://overcast.fm/+BtuxnN_5s/8743">TS</a>]
02:25:46 ◼ ► gesture goes from left to right and so the the force right Chester had to go [<a href="https://overcast.fm/+BtuxnN_5s/8746">TS</a>]
02:25:50 ◼ ► from left to right and you know that what I heard after i wrote about some of [<a href="https://overcast.fm/+BtuxnN_5s/8750">TS</a>]
02:25:55 ◼ ► yeah we know yeah so they get it at first I mean the best thing about the [<a href="https://overcast.fm/+BtuxnN_5s/8755">TS</a>]
02:25:59 ◼ ► ipad pro right now and if you look at the 60 Minutes segment how many of the [<a href="https://overcast.fm/+BtuxnN_5s/8759">TS</a>]
02:26:02 ◼ ► executive team members had problems in front of them is that it anything that [<a href="https://overcast.fm/+BtuxnN_5s/8762">TS</a>]
02:26:06 ◼ ► it's going to be almost like the Steve Jobs days or anything that doesn't work [<a href="https://overcast.fm/+BtuxnN_5s/8766">TS</a>]
02:26:09 ◼ ► is going to get immediate executive attention [<a href="https://overcast.fm/+BtuxnN_5s/8769">TS</a>]
02:26:10 ◼ ► I don't trust that I i would just say that I don't trust anything I saw in [<a href="https://overcast.fm/+BtuxnN_5s/8770">TS</a>]
02:26:14 ◼ ► that in the 60 minute thing as indicative of what they actually use I [<a href="https://overcast.fm/+BtuxnN_5s/8774">TS</a>]
02:26:19 ◼ ► wouldn't be surprised but I wouldn't i would take it all with a grain of salt [<a href="https://overcast.fm/+BtuxnN_5s/8779">TS</a>]
02:26:23 ◼ ► alternatively stage manager apparently some of them do think that that has [<a href="https://overcast.fm/+BtuxnN_5s/8783">TS</a>]
02:26:26 ◼ ► become at least for now their go-to machine [<a href="https://overcast.fm/+BtuxnN_5s/8786">TS</a>]
02:26:28 ◼ ► oh I wouldn't be surprised you know and i think it's a tremendous like and you [<a href="https://overcast.fm/+BtuxnN_5s/8788">TS</a>]
02:26:32 ◼ ► know a a meetings to to you know situation is tremendous that's almost [<a href="https://overcast.fm/+BtuxnN_5s/8792">TS</a>]
02:26:36 ◼ ► where you'd rather have a device that is less likely to distract you and if you [<a href="https://overcast.fm/+BtuxnN_5s/8796">TS</a>]
02:26:41 ◼ ► just want to put up a note app and have it be full screen and I think it's [<a href="https://overcast.fm/+BtuxnN_5s/8801">TS</a>]
02:26:45 ◼ ► tremendous for a scenario like that [<a href="https://overcast.fm/+BtuxnN_5s/8805">TS</a>]
02:26:46 ◼ ► yeah and it's interesting as a device because we are hitting this point where [<a href="https://overcast.fm/+BtuxnN_5s/8806">TS</a>]
02:26:50 ◼ ► the macbook has gone down to be as close as possible to an ipad the ipad has gone [<a href="https://overcast.fm/+BtuxnN_5s/8810">TS</a>]
02:26:54 ◼ ► up to be as close as possible to a macbook but both of them both of them [<a href="https://overcast.fm/+BtuxnN_5s/8814">TS</a>]
02:26:58 ◼ ► are still very separate things like the macbook doesn't have any any real touch [<a href="https://overcast.fm/+BtuxnN_5s/8818">TS</a>]
02:27:02 ◼ ► awareness is not a touch friendly environment it's not really a mobile [<a href="https://overcast.fm/+BtuxnN_5s/8822">TS</a>]
02:27:06 ◼ ► friendly environment and likewise your frustrations with the keyboard on iOS [<a href="https://overcast.fm/+BtuxnN_5s/8826">TS</a>]
02:27:10 ◼ ► and even though split screen is nice there's no multi window there's no drag [<a href="https://overcast.fm/+BtuxnN_5s/8830">TS</a>]
02:27:13 ◼ ► and drop their on any of these conventions that are basically muscle [<a href="https://overcast.fm/+BtuxnN_5s/8833">TS</a>]
02:27:16 ◼ ► memory to people like us now and you sort of there's no middle ground you [<a href="https://overcast.fm/+BtuxnN_5s/8836">TS</a>]
02:27:20 ◼ ► have to pick a side and neither side is perfect [<a href="https://overcast.fm/+BtuxnN_5s/8840">TS</a>]
02:27:27 ◼ ► somebody on Twitter the other day was posted a little video where they just [<a href="https://overcast.fm/+BtuxnN_5s/8847">TS</a>]
02:27:31 ◼ ► said hey finally saw ipad pro you know it's like somebody who hadn't seen one [<a href="https://overcast.fm/+BtuxnN_5s/8851">TS</a>]
02:27:35 ◼ ► in the store yet and it was like here's how I tried you know not trying to be a [<a href="https://overcast.fm/+BtuxnN_5s/8855">TS</a>]
02:27:39 ◼ ► jerk but they videotaped it with their the shot video with their iphone here's [<a href="https://overcast.fm/+BtuxnN_5s/8859">TS</a>]
02:27:43 ◼ ► me trying to to attach a photo to a male and they had mail on the left and photos [<a href="https://overcast.fm/+BtuxnN_5s/8863">TS</a>]
02:27:49 ◼ ► on the right and they tried to tap and hold on a photo and then drag it over [<a href="https://overcast.fm/+BtuxnN_5s/8869">TS</a>]
02:27:53 ◼ ► across that divide and of course it didn't work [<a href="https://overcast.fm/+BtuxnN_5s/8873">TS</a>]
02:27:58 ◼ ► yeah again you gotta figure that stuff is being worked on but if you like to [<a href="https://overcast.fm/+BtuxnN_5s/8878">TS</a>]
02:28:01 ◼ ► touch and hold you for like what is going to be the affordance for that sort [<a href="https://overcast.fm/+BtuxnN_5s/8881">TS</a>]
02:28:04 ◼ ► of activity and it's and you have to make sure it doesn't collide with all [<a href="https://overcast.fm/+BtuxnN_5s/8884">TS</a>]
02:28:07 ◼ ► the other gestures that are that are being used in iOS I think all that is [<a href="https://overcast.fm/+BtuxnN_5s/8887">TS</a>]
02:28:10 ◼ ► coming I I last time I was on I think we spoke about my of this long-standing [<a href="https://overcast.fm/+BtuxnN_5s/8890">TS</a>]
02:28:13 ◼ ► desire for ipad OS I think the same way there's watch us the watchguard is [<a href="https://overcast.fm/+BtuxnN_5s/8893">TS</a>]
02:28:18 ◼ ► distinct thing and there's a there's TV us and the appletv God is distinct thing [<a href="https://overcast.fm/+BtuxnN_5s/8898">TS</a>]
02:28:21 ◼ ► I'm glad that that the ipad is getting some features now but I still think it [<a href="https://overcast.fm/+BtuxnN_5s/8901">TS</a>]
02:28:25 ◼ ► needs it needs that concept of keep backboard keep front board but take [<a href="https://overcast.fm/+BtuxnN_5s/8905">TS</a>]
02:28:30 ◼ ► springboard and think of something that really is a tablet first it takes [<a href="https://overcast.fm/+BtuxnN_5s/8910">TS</a>]
02:28:33 ◼ ► advantage of things like the ipad pro yeah and that's this sort of thing it [<a href="https://overcast.fm/+BtuxnN_5s/8913">TS</a>]
02:28:38 ◼ ► was definitely the last time you were on the show I couldn't agree more in fact i [<a href="https://overcast.fm/+BtuxnN_5s/8918">TS</a>]
02:28:41 ◼ ► agree more I'd agreed then I grew even more now that it's whether they asked [<a href="https://overcast.fm/+BtuxnN_5s/8921">TS</a>]
02:28:46 ◼ ► what they call it now I don't they should call it that just call an iOS but [<a href="https://overcast.fm/+BtuxnN_5s/8926">TS</a>]
02:28:49 ◼ ► what it should be fundamentally those ipad OS is what if iOS was meant only [<a href="https://overcast.fm/+BtuxnN_5s/8929">TS</a>]
02:28:57 ◼ ► what should it be like and how do we do that how do we get from here to there [<a href="https://overcast.fm/+BtuxnN_5s/8937">TS</a>]
02:29:00 ◼ ► and the ipad suffers the same problem the mac app store doesn't matter has a [<a href="https://overcast.fm/+BtuxnN_5s/8940">TS</a>]
02:29:05 ◼ ► much more successful sibling so when you get resources they go to the ios app [<a href="https://overcast.fm/+BtuxnN_5s/8945">TS</a>]
02:29:08 ◼ ► store when you get resources it goes to the iphone and reported up to the ipad [<a href="https://overcast.fm/+BtuxnN_5s/8948">TS</a>]
02:29:11 ◼ ► and now that we have broken through with put for you and with some of the [<a href="https://overcast.fm/+BtuxnN_5s/8951">TS</a>]
02:29:14 ◼ ► keyboard stuff i hope that that continues and others it's one of those [<a href="https://overcast.fm/+BtuxnN_5s/8954">TS</a>]
02:29:18 ◼ ► things where people inside Apple have the same arguments that we have outside [<a href="https://overcast.fm/+BtuxnN_5s/8958">TS</a>]
02:29:21 ◼ ► of apple and I just and I just hope that those people start to get more sway with [<a href="https://overcast.fm/+BtuxnN_5s/8961">TS</a>]
02:29:25 ◼ ► it because i think as a device if Apple is confident that this is the future of [<a href="https://overcast.fm/+BtuxnN_5s/8965">TS</a>]
02:29:30 ◼ ► personal computing for them I think they really need to give it the attention it [<a href="https://overcast.fm/+BtuxnN_5s/8970">TS</a>]
02:29:32 ◼ ► deserves and that that brings us to the single most important product that apple [<a href="https://overcast.fm/+BtuxnN_5s/8972">TS</a>]
02:29:39 ◼ ► the smart battery case but I've been forcing myself to use it for the last [<a href="https://overcast.fm/+BtuxnN_5s/8979">TS</a>]
02:29:47 ◼ ► weekend how I switched away from the iphone 6s plus and then using this [<a href="https://overcast.fm/+BtuxnN_5s/8987">TS</a>]
02:29:51 ◼ ► success with the battery case you would you [<a href="https://overcast.fm/+BtuxnN_5s/8991">TS</a>]
02:29:56 ◼ ► I cfa I if you got used to the plus if you like the plus I can't see how you [<a href="https://overcast.fm/+BtuxnN_5s/8996">TS</a>]
02:30:00 ◼ ► would how you could i don't but i wanted to i like to make sure that when I want [<a href="https://overcast.fm/+BtuxnN_5s/9000">TS</a>]
02:30:05 ◼ ► to review a product that i go back and actually cuz it's impossible to review a [<a href="https://overcast.fm/+BtuxnN_5s/9005">TS</a>]
02:30:08 ◼ ► product properly when you first get it because there's enormous pressure to get [<a href="https://overcast.fm/+BtuxnN_5s/9008">TS</a>]
02:30:11 ◼ ► that review up and take not pressure from apple or anybody you were ok but [<a href="https://overcast.fm/+BtuxnN_5s/9011">TS</a>]
02:30:14 ◼ ► just if people don't care anymore after a couple weeks don't even bother reading [<a href="https://overcast.fm/+BtuxnN_5s/9014">TS</a>]
02:30:18 ◼ ► it so i wanted to take a look at it and I wanted to understand it because if you [<a href="https://overcast.fm/+BtuxnN_5s/9018">TS</a>]
02:30:22 ◼ ► want a bigger built-in battery you get the iphone 6s plus that's what it's [<a href="https://overcast.fm/+BtuxnN_5s/9022">TS</a>]
02:30:26 ◼ ► and it's nice because it's elongated and it dissipates heat really well but [<a href="https://overcast.fm/+BtuxnN_5s/9026">TS</a>]
02:30:30 ◼ ► there's a whole sort of and people think that Apple wants to make lighter phones [<a href="https://overcast.fm/+BtuxnN_5s/9030">TS</a>]
02:30:34 ◼ ► they don't want to start with the microphones they want to make lighter [<a href="https://overcast.fm/+BtuxnN_5s/9034">TS</a>]
02:30:36 ◼ ► funds they want to make phones that have great radio reception there's all sorts [<a href="https://overcast.fm/+BtuxnN_5s/9036">TS</a>]
02:30:39 ◼ ► of trade-offs that you have to do when you have things like batteries and [<a href="https://overcast.fm/+BtuxnN_5s/9039">TS</a>]
02:30:42 ◼ ► things like radios and phones so the iphone 6 I think Apple again is very [<a href="https://overcast.fm/+BtuxnN_5s/9042">TS</a>]
02:30:47 ◼ ► sincere when they say that for some people it just it just wasn't enough to [<a href="https://overcast.fm/+BtuxnN_5s/9047">TS</a>]
02:30:50 ◼ ► do things that were more than average day they wanted to give them the option [<a href="https://overcast.fm/+BtuxnN_5s/9050">TS</a>]
02:30:54 ◼ ► and if you build that in you can take it off if you have a heavy phone that's [<a href="https://overcast.fm/+BtuxnN_5s/9054">TS</a>]
02:30:57 ◼ ► twice as thick you can't pull that off when you don't need it so you make a [<a href="https://overcast.fm/+BtuxnN_5s/9057">TS</a>]
02:31:00 ◼ ► case and then you want the case as one piece and you want a case it doesn't [<a href="https://overcast.fm/+BtuxnN_5s/9060">TS</a>]
02:31:04 ◼ ► interfere with the radio maybe even makes the radio better because that way [<a href="https://overcast.fm/+BtuxnN_5s/9064">TS</a>]
02:31:07 ◼ ► the radio doesn't have to ramp up and use even more power when it's got a [<a href="https://overcast.fm/+BtuxnN_5s/9067">TS</a>]
02:31:10 ◼ ► battery case on because that defeats the purpose of a battery case and you [<a href="https://overcast.fm/+BtuxnN_5s/9070">TS</a>]
02:31:13 ◼ ► started go through the requirements of it and you end up with the case that [<a href="https://overcast.fm/+BtuxnN_5s/9073">TS</a>]
02:31:16 ◼ ► doesn't look great but works really really well and then you get this you [<a href="https://overcast.fm/+BtuxnN_5s/9076">TS</a>]
02:31:22 ◼ ► know previously as Apple only cares about designing care about functionality [<a href="https://overcast.fm/+BtuxnN_5s/9082">TS</a>]
02:31:25 ◼ ► and make something really functional and immediately get slammed for the design [<a href="https://overcast.fm/+BtuxnN_5s/9085">TS</a>]
02:31:28 ◼ ► of it because endlessly interesting I i spent you know definitely a full week [<a href="https://overcast.fm/+BtuxnN_5s/9088">TS</a>]
02:31:33 ◼ ► with it i think we've been longer i was wearing it all the time and I keep [<a href="https://overcast.fm/+BtuxnN_5s/9093">TS</a>]
02:31:37 ◼ ► thinking if there's one thing I wish I'd [<a href="https://overcast.fm/+BtuxnN_5s/9097">TS</a>]
02:31:40 ◼ ► i wish i'd mentioned in my piece writing about it is maybe a little bit more [<a href="https://overcast.fm/+BtuxnN_5s/9100">TS</a>]
02:31:45 ◼ ► emphasis on feel what it feels like [<a href="https://overcast.fm/+BtuxnN_5s/9105">TS</a>]
02:31:49 ◼ ► as opposed to what it looks like because it definitely looks and I you know I i I [<a href="https://overcast.fm/+BtuxnN_5s/9109">TS</a>]
02:31:53 ◼ ► don't I don't think I hold back i think i call it funny-looking weird-looking [<a href="https://overcast.fm/+BtuxnN_5s/9113">TS</a>]
02:31:56 ◼ ► it's definitely weird looking i called it awkward and ugly but it definitely [<a href="https://overcast.fm/+BtuxnN_5s/9116">TS</a>]
02:32:01 ◼ ► doesn't feel bad and I without question think that it feels better in hand than [<a href="https://overcast.fm/+BtuxnN_5s/9121">TS</a>]
02:32:07 ◼ ► any of the mophie cases that I've ever tried because they make the phone feel [<a href="https://overcast.fm/+BtuxnN_5s/9127">TS</a>]
02:32:11 ◼ ► entirely fat from yes left-to-right they make you scratch your hand over it where [<a href="https://overcast.fm/+BtuxnN_5s/9131">TS</a>]
02:32:16 ◼ ► this one the home sort of falls into your palm and your fingers go on either [<a href="https://overcast.fm/+BtuxnN_5s/9136">TS</a>]
02:32:18 ◼ ► side so I i would argue and it you know if somebody clearly this is the realm of [<a href="https://overcast.fm/+BtuxnN_5s/9138">TS</a>]
02:32:23 ◼ ► subjectivity of somebody else would disagree short yeah but i feel very [<a href="https://overcast.fm/+BtuxnN_5s/9143">TS</a>]
02:32:26 ◼ ► confident arguing that if that for me at least i think for many others it feels [<a href="https://overcast.fm/+BtuxnN_5s/9146">TS</a>]
02:32:30 ◼ ► better than a movie-style case and if somebody else wants to argue that it [<a href="https://overcast.fm/+BtuxnN_5s/9150">TS</a>]
02:32:35 ◼ ► looks worse to them I wouldn't disagree and I you know that subjective but that [<a href="https://overcast.fm/+BtuxnN_5s/9155">TS</a>]
02:32:40 ◼ ► you know and I think joanna stern said it best interview all battery charging [<a href="https://overcast.fm/+BtuxnN_5s/9160">TS</a>]
02:32:45 ◼ ► cases are ugly they are in one way or another and apples is not an exception [<a href="https://overcast.fm/+BtuxnN_5s/9165">TS</a>]
02:32:51 ◼ ► it's a really it's as to date an unsolved problem to make a case that is [<a href="https://overcast.fm/+BtuxnN_5s/9171">TS</a>]
02:32:56 ◼ ► a battery that will contain a significant charge for the battery that [<a href="https://overcast.fm/+BtuxnN_5s/9176">TS</a>]
02:33:01 ◼ ► isn't ugly in and thick it's like the headset jack you like but right now a [<a href="https://overcast.fm/+BtuxnN_5s/9181">TS</a>]
02:33:06 ◼ ► lot of headphones won't fit into it but what do you can make a bigger hole cuz [<a href="https://overcast.fm/+BtuxnN_5s/9186">TS</a>]
02:33:09 ◼ ► you destroy the structure of the bottom of the phone he did your problems that [<a href="https://overcast.fm/+BtuxnN_5s/9189">TS</a>]
02:33:12 ◼ ► you just can't solve in a good way yet right [<a href="https://overcast.fm/+BtuxnN_5s/9192">TS</a>]
02:33:14 ◼ ► I think that this is a very reasonable compromise and i think it's interesting [<a href="https://overcast.fm/+BtuxnN_5s/9194">TS</a>]
02:33:22 ◼ ► and i like that Apple tried this I like that Apple decided it was better to do [<a href="https://overcast.fm/+BtuxnN_5s/9202">TS</a>]
02:33:28 ◼ ► this imperfections side rather than not do it at all and apparently they've been [<a href="https://overcast.fm/+BtuxnN_5s/9208">TS</a>]
02:33:32 ◼ ► working on it flick it came out like no one really likes that kind of december [<a href="https://overcast.fm/+BtuxnN_5s/9212">TS</a>]
02:33:36 ◼ ► they've been working on it for a long time and again like people measure oh [<a href="https://overcast.fm/+BtuxnN_5s/9216">TS</a>]
02:33:42 ◼ ► $OPERAND milliamps are lower in this and something else but that's not in context [<a href="https://overcast.fm/+BtuxnN_5s/9222">TS</a>]
02:33:46 ◼ ► in context it doesn't waste radio which saves a tremendous amount of battery and [<a href="https://overcast.fm/+BtuxnN_5s/9226">TS</a>]
02:33:51 ◼ ► also apple because Apple is Apple they can integrate it to the point where it [<a href="https://overcast.fm/+BtuxnN_5s/9231">TS</a>]
02:33:54 ◼ ► knows is connected to a case and not to an outlet so it doesn't turn on all the [<a href="https://overcast.fm/+BtuxnN_5s/9234">TS</a>]
02:33:58 ◼ ► background processes done start downloading and doing all the networking [<a href="https://overcast.fm/+BtuxnN_5s/9238">TS</a>]
02:34:01 ◼ ► that it would in another battery case we're saying is even more power so they [<a href="https://overcast.fm/+BtuxnN_5s/9241">TS</a>]
02:34:04 ◼ ► sort of optimized for efficiency and not for raw volume of battery [<a href="https://overcast.fm/+BtuxnN_5s/9244">TS</a>]
02:34:08 ◼ ► yeah and I kind of feel like I thought I would when I read reviews of it that a [<a href="https://overcast.fm/+BtuxnN_5s/9248">TS</a>]
02:34:12 ◼ ► lot of them mentioned and to me this is just it's the wrong way of doing it is [<a href="https://overcast.fm/+BtuxnN_5s/9252">TS</a>]
02:34:16 ◼ ► you have to understand what it's supposed to be used for it but the test [<a href="https://overcast.fm/+BtuxnN_5s/9256">TS</a>]
02:34:19 ◼ ► that a lot of people tried to use was alright take of iphone that stopped [<a href="https://overcast.fm/+BtuxnN_5s/9259">TS</a>]
02:34:22 ◼ ► completely down to zero and plug it in and how far do you get and you don't [<a href="https://overcast.fm/+BtuxnN_5s/9262">TS</a>]
02:34:27 ◼ ► even you know the complaint was it doesn't even get you back a full charge [<a href="https://overcast.fm/+BtuxnN_5s/9267">TS</a>]
02:34:30 ◼ ► doesn't get you back two hundred percent like 80 percenters that's not the use [<a href="https://overcast.fm/+BtuxnN_5s/9270">TS</a>]
02:34:33 ◼ ► case of it though the use case of it is not how far does it get you from a [<a href="https://overcast.fm/+BtuxnN_5s/9273">TS</a>]
02:34:37 ◼ ► completely dead phone it's what is your battery life if you you know if you're [<a href="https://overcast.fm/+BtuxnN_5s/9277">TS</a>]
02:34:43 ◼ ► what is your battery life like if you keep it in it from the start of the day [<a href="https://overcast.fm/+BtuxnN_5s/9283">TS</a>]
02:34:46 ◼ ► and the answer is it easily get you through the whole day of very heavy use [<a href="https://overcast.fm/+BtuxnN_5s/9286">TS</a>]
02:34:53 ◼ ► that's why i have a switch on it to write his that's not something that [<a href="https://overcast.fm/+BtuxnN_5s/9293">TS</a>]
02:34:55 ◼ ► humans should be should be managing that's when the software should be [<a href="https://overcast.fm/+BtuxnN_5s/9295">TS</a>]
02:34:58 ◼ ► managing right whereas the thing and I mentioned this thing i personally prefer [<a href="https://overcast.fm/+BtuxnN_5s/9298">TS</a>]
02:35:03 ◼ ► than a battery charging case is a little pocket-sized external battery that's the [<a href="https://overcast.fm/+BtuxnN_5s/9303">TS</a>]
02:35:08 ◼ ► sort of thing though where you do want to know how much you know where the mega [<a href="https://overcast.fm/+BtuxnN_5s/9308">TS</a>]
02:35:12 ◼ ► amps or met whatever amps ma ma HW r where they were that really matters [<a href="https://overcast.fm/+BtuxnN_5s/9312">TS</a>]
02:35:18 ◼ ► where let's say if I take one with me and where my family's at Disneyworld all [<a href="https://overcast.fm/+BtuxnN_5s/9318">TS</a>]
02:35:23 ◼ ► day where maybe i'll charge my phone up a little bit and then give it to my wife [<a href="https://overcast.fm/+BtuxnN_5s/9323">TS</a>]
02:35:26 ◼ ► and let her child her phone up a little bit and we plug in your ipad for some [<a href="https://overcast.fm/+BtuxnN_5s/9326">TS</a>]
02:35:30 ◼ ► time in theory yeah 40 or 41 that though the ones that would charge and I pattern [<a href="https://overcast.fm/+BtuxnN_5s/9330">TS</a>]
02:35:35 ◼ ► i would call them bigger than pocket-sized but if you're carrying a [<a href="https://overcast.fm/+BtuxnN_5s/9335">TS</a>]
02:35:38 ◼ ► bag around it's easily you know it's just I can certainly see why a lot of [<a href="https://overcast.fm/+BtuxnN_5s/9338">TS</a>]
02:35:41 ◼ ► people do put them in their bag that's where that matters for something that's [<a href="https://overcast.fm/+BtuxnN_5s/9341">TS</a>]
02:35:46 ◼ ► supposed to get you all day battery life even with heavy use the amount of you [<a href="https://overcast.fm/+BtuxnN_5s/9346">TS</a>]
02:35:51 ◼ ► know energy that's in the apple one is more than enough [<a href="https://overcast.fm/+BtuxnN_5s/9351">TS</a>]
02:35:54 ◼ ► that the larger piece that I've seen and I think you've used I know you've seen [<a href="https://overcast.fm/+BtuxnN_5s/9354">TS</a>]
02:35:58 ◼ ► these there's a bunch of people who've had like this or like this is the year [<a href="https://overcast.fm/+BtuxnN_5s/9358">TS</a>]
02:36:02 ◼ ► Apple Design went to ship and their arguments are more or less the battery [<a href="https://overcast.fm/+BtuxnN_5s/9362">TS</a>]
02:36:08 ◼ ► cases ugly the apple TV remote is symmetric so that it's hard to tell [<a href="https://overcast.fm/+BtuxnN_5s/9368">TS</a>]
02:36:14 ◼ ► which way it's pointed and incredibly ignorant piece on the Apple pencil [<a href="https://overcast.fm/+BtuxnN_5s/9374">TS</a>]
02:36:18 ◼ ► charges is like a like a big skinny wang hanging out of your ipad pro and the [<a href="https://overcast.fm/+BtuxnN_5s/9378">TS</a>]
02:36:26 ◼ ► macbook doesn't have enough USB ports and they lump them all together and [<a href="https://overcast.fm/+BtuxnN_5s/9386">TS</a>]
02:36:31 ◼ ► they're like there you go apples going to shit and i would say that there is [<a href="https://overcast.fm/+BtuxnN_5s/9391">TS</a>]
02:36:36 ◼ ► some merit to some of these complaints and there is no merit to some of these [<a href="https://overcast.fm/+BtuxnN_5s/9396">TS</a>]
02:36:40 ◼ ► complaints and some of them are not really an index they want to lump it all [<a href="https://overcast.fm/+BtuxnN_5s/9400">TS</a>]
02:36:45 ◼ ► together and say that Apple is losing its way without steve jobs and jony ive [<a href="https://overcast.fm/+BtuxnN_5s/9405">TS</a>]
02:36:49 ◼ ► is you know I don't know it out you know not paying attention or something like [<a href="https://overcast.fm/+BtuxnN_5s/9409">TS</a>]
02:36:54 ◼ ► often an arboretum somewhere in Belgium you're right and I don't think I think [<a href="https://overcast.fm/+BtuxnN_5s/9414">TS</a>]
02:36:59 ◼ ► there's some merit to some of the complaints but i don't think that any of [<a href="https://overcast.fm/+BtuxnN_5s/9419">TS</a>]
02:37:02 ◼ ► them are worrisome with the possible existence exception of Apple music I [<a href="https://overcast.fm/+BtuxnN_5s/9422">TS</a>]
02:37:08 ◼ ► think the a lot of them are incredibly lazy and just that they didn't try to [<a href="https://overcast.fm/+BtuxnN_5s/9428">TS</a>]
02:37:11 ◼ ► understand why the design was done the way it was before they criticized some [<a href="https://overcast.fm/+BtuxnN_5s/9431">TS</a>]
02:37:14 ◼ ► of the points are absolutely valid but Apple has always had a design that you [<a href="https://overcast.fm/+BtuxnN_5s/9434">TS</a>]
02:37:18 ◼ ► could criticize every year you know bad priest Eve jobs after the Second Coming [<a href="https://overcast.fm/+BtuxnN_5s/9438">TS</a>]
02:37:22 ◼ ► is steve jobs during Tim Cook's rain there's always always been designed [<a href="https://overcast.fm/+BtuxnN_5s/9442">TS</a>]
02:37:26 ◼ ► elements that was that that weren't great mobile me again famously under [<a href="https://overcast.fm/+BtuxnN_5s/9446">TS</a>]
02:37:31 ◼ ► the thing that's interesting to me is that again do people take the time to [<a href="https://overcast.fm/+BtuxnN_5s/9451">TS</a>]
02:37:34 ◼ ► understand it there's criticism that the ipad pro had this this empty space for [<a href="https://overcast.fm/+BtuxnN_5s/9454">TS</a>]
02:37:38 ◼ ► the speakers and they should have been filled with battery but then sort of [<a href="https://overcast.fm/+BtuxnN_5s/9458">TS</a>]
02:37:41 ◼ ► thing how heavy would that make the ipad LOL this and what and you are legally [<a href="https://overcast.fm/+BtuxnN_5s/9461">TS</a>]
02:37:45 ◼ ► not allowed to ship batteries lithium ion batteries of a certain size would be [<a href="https://overcast.fm/+BtuxnN_5s/9465">TS</a>]
02:37:48 ◼ ► great to have an ipad pro that you cannot ship to a customer and always [<a href="https://overcast.fm/+BtuxnN_5s/9468">TS</a>]
02:37:53 ◼ ► stay over there was an article about how Apple was posting a job listing for [<a href="https://overcast.fm/+BtuxnN_5s/9473">TS</a>]
02:37:56 ◼ ► someone to use avid and and adobe premiere and it into the whole article [<a href="https://overcast.fm/+BtuxnN_5s/9476">TS</a>]
02:38:02 ◼ ► how even apple doesn't want to use final cut anymore in it and that was actually [<a href="https://overcast.fm/+BtuxnN_5s/9482">TS</a>]
02:38:05 ◼ ► for the beats office in culver city outside [<a href="https://overcast.fm/+BtuxnN_5s/9485">TS</a>]
02:38:08 ◼ ► los angeles which is as only ever been using those products and hasn't been [<a href="https://overcast.fm/+BtuxnN_5s/9488">TS</a>]
02:38:12 ◼ ► integrated into apples by so it is just like those are like sort of lazy [<a href="https://overcast.fm/+BtuxnN_5s/9492">TS</a>]
02:38:15 ◼ ► articles in my opinion and well you could it I totally agree with that and I [<a href="https://overcast.fm/+BtuxnN_5s/9495">TS</a>]
02:38:20 ◼ ► saw that about the the final cut pro not being listed as a thing for the job and [<a href="https://overcast.fm/+BtuxnN_5s/9500">TS</a>]
02:38:25 ◼ ► it was beat you can argue though that is still is damning against final cut pro x [<a href="https://overcast.fm/+BtuxnN_5s/9505">TS</a>]
02:38:29 ◼ ► that somebody outside Apple wasn't using it because they're there were you know [<a href="https://overcast.fm/+BtuxnN_5s/9509">TS</a>]
02:38:34 ◼ ► that they showed you know without it you know that they should have that final [<a href="https://overcast.fm/+BtuxnN_5s/9514">TS</a>]
02:38:38 ◼ ► cut pro x is what it should be that they would have been using that every [<a href="https://overcast.fm/+BtuxnN_5s/9518">TS</a>]
02:38:41 ◼ ► customer would use it although Apple increasingly is not targeting every [<a href="https://overcast.fm/+BtuxnN_5s/9521">TS</a>]
02:38:43 ◼ ► customer with their products yeah i think a discussion of what's gone wrong [<a href="https://overcast.fm/+BtuxnN_5s/9523">TS</a>]
02:38:47 ◼ ► with final cut pro x is beyond the scope of yes absolutely but it'd be worth [<a href="https://overcast.fm/+BtuxnN_5s/9527">TS</a>]
02:38:50 ◼ ► talking about but I love music the control yeah there's absolutely things [<a href="https://overcast.fm/+BtuxnN_5s/9530">TS</a>]
02:38:53 ◼ ► for criticizing the one of the the one that I find the most frustrating and one [<a href="https://overcast.fm/+BtuxnN_5s/9533">TS</a>]
02:38:57 ◼ ► I think is the most clearly talked about is the Apple pencil which is that if you [<a href="https://overcast.fm/+BtuxnN_5s/9537">TS</a>]
02:39:02 ◼ ► and I swear to god it the gizmodo article was more or less in terms of pay [<a href="https://overcast.fm/+BtuxnN_5s/9542">TS</a>]
02:39:09 ◼ ► what's bad about apple design and all the stuff in 2015 [<a href="https://overcast.fm/+BtuxnN_5s/9549">TS</a>]
02:39:12 ◼ ► they were like Apple pencil enough said and it's just a picture of it charging [<a href="https://overcast.fm/+BtuxnN_5s/9552">TS</a>]
02:39:16 ◼ ► well it sticks off the table and the malleability charger in the mouth oh [<a href="https://overcast.fm/+BtuxnN_5s/9556">TS</a>]
02:39:20 ◼ ► yeah the trade union a lump day and set to go to the App charger at the the [<a href="https://overcast.fm/+BtuxnN_5s/9560">TS</a>]
02:39:26 ◼ ► I that's an interesting that separate than the pencil but they they lump them [<a href="https://overcast.fm/+BtuxnN_5s/9566">TS</a>]
02:39:31 ◼ ► together with the pencil if you write for a site that is ostensibly focused on [<a href="https://overcast.fm/+BtuxnN_5s/9571">TS</a>]
02:39:36 ◼ ► technology at all as gizmodo supposedly is and the only thing you're gonna say [<a href="https://overcast.fm/+BtuxnN_5s/9576">TS</a>]
02:39:40 ◼ ► about the pencil in your article about its design is this is what it looks like [<a href="https://overcast.fm/+BtuxnN_5s/9580">TS</a>]
02:39:44 ◼ ► when you're charging it from the ipad and not even mention that it is i really [<a href="https://overcast.fm/+BtuxnN_5s/9584">TS</a>]
02:39:50 ◼ ► think without any kind of hyperbole that it's revolutionized stylus input in [<a href="https://overcast.fm/+BtuxnN_5s/9590">TS</a>]
02:39:55 ◼ ► human-computer interaction i used Wacom tablets for 10 years and this is the [<a href="https://overcast.fm/+BtuxnN_5s/9595">TS</a>]
02:39:59 ◼ ► absolute best i have ever used right there have been ones that work on [<a href="https://overcast.fm/+BtuxnN_5s/9599">TS</a>]
02:40:03 ◼ ► devices with you know very low refraction because the surface is close [<a href="https://overcast.fm/+BtuxnN_5s/9603">TS</a>]
02:40:09 ◼ ► to the class just like all of the various styluses for the work on all [<a href="https://overcast.fm/+BtuxnN_5s/9609">TS</a>]
02:40:13 ◼ ► other iOS devices by capacitor and there have been wacom things that work with [<a href="https://overcast.fm/+BtuxnN_5s/9613">TS</a>]
02:40:18 ◼ ► lower latency and stuff but have always but none of them did they [<a href="https://overcast.fm/+BtuxnN_5s/9618">TS</a>]
02:40:21 ◼ ► they've reduced all of these trade-offs and it's a you and when you talk to [<a href="https://overcast.fm/+BtuxnN_5s/9621">TS</a>]
02:40:25 ◼ ► people who do artwork with the start of stuff that that they're just over the [<a href="https://overcast.fm/+BtuxnN_5s/9625">TS</a>]
02:40:31 ◼ ► moon about the potential just feels like a pencil is right is the best digital [<a href="https://overcast.fm/+BtuxnN_5s/9631">TS</a>]
02:40:36 ◼ ► pen interment i've ever used right again i use this professionally for a decade [<a href="https://overcast.fm/+BtuxnN_5s/9636">TS</a>]
02:40:40 ◼ ► it is a 2 not even mention it is it's just sad to me that you're not going to [<a href="https://overcast.fm/+BtuxnN_5s/9640">TS</a>]
02:40:46 ◼ ► talk about the incredible technology advances that has just so you can make [<a href="https://overcast.fm/+BtuxnN_5s/9646">TS</a>]
02:40:52 ◼ ► fun of it what it looks like when it's charging but none of them also none of [<a href="https://overcast.fm/+BtuxnN_5s/9652">TS</a>]
02:40:55 ◼ ► the mentioned that the pencil ships with a little things so that you can charge [<a href="https://overcast.fm/+BtuxnN_5s/9655">TS</a>]
02:40:59 ◼ ► it if you don't want to charge it that way because you think it looks stupid [<a href="https://overcast.fm/+BtuxnN_5s/9659">TS</a>]
02:41:02 ◼ ► you can charge it just by it's like a male to female adapter so that you can [<a href="https://overcast.fm/+BtuxnN_5s/9662">TS</a>]
02:41:06 ◼ ► charge it by plugging in any other lighting cord [<a href="https://overcast.fm/+BtuxnN_5s/9666">TS</a>]
02:41:09 ◼ ► yeah that's what i use because I invariably i charged my things at night [<a href="https://overcast.fm/+BtuxnN_5s/9669">TS</a>]
02:41:12 ◼ ► and then i need to charge both and once you've plugged in the iPad you can plug [<a href="https://overcast.fm/+BtuxnN_5s/9672">TS</a>]
02:41:15 ◼ ► the pencil let's get to so I just got that little dingus and plug it into the [<a href="https://overcast.fm/+BtuxnN_5s/9675">TS</a>]
02:41:22 ◼ ► the better question is why did they design it the way they did where the [<a href="https://overcast.fm/+BtuxnN_5s/9682">TS</a>]
02:41:27 ◼ ► built-in charger is a male that that sticks that you would stick into the [<a href="https://overcast.fm/+BtuxnN_5s/9687">TS</a>]
02:41:33 ◼ ► ipad and have the pencil stick out as opposed to making the built-in one a [<a href="https://overcast.fm/+BtuxnN_5s/9693">TS</a>]
02:41:38 ◼ ► female so that you can charge it into any cable anywhere and then have an [<a href="https://overcast.fm/+BtuxnN_5s/9698">TS</a>]
02:41:42 ◼ ► adapter to turn it into a male to do that [<a href="https://overcast.fm/+BtuxnN_5s/9702">TS</a>]
02:41:44 ◼ ► admittedly looks kinda silly when it stick out sticks out of the thing [<a href="https://overcast.fm/+BtuxnN_5s/9704">TS</a>]
02:41:48 ◼ ► charging and I've did I don't know anybody who's involved in the [<a href="https://overcast.fm/+BtuxnN_5s/9708">TS</a>]
02:41:53 ◼ ► development of the pencil so I say this just as a gas but I can't help but think [<a href="https://overcast.fm/+BtuxnN_5s/9713">TS</a>]
02:41:57 ◼ ► that they debated this thoroughly and that the answer is that in a pinch when [<a href="https://overcast.fm/+BtuxnN_5s/9717">TS</a>]
02:42:04 ◼ ► you're using it and the pencil runs out of battery and all the sudden your tap [<a href="https://overcast.fm/+BtuxnN_5s/9724">TS</a>]
02:42:08 ◼ ► tap you realize oh this is out of battery [<a href="https://overcast.fm/+BtuxnN_5s/9728">TS</a>]
02:42:11 ◼ ► the fact that you don't have to worry if you have an adapter with you that you [<a href="https://overcast.fm/+BtuxnN_5s/9731">TS</a>]
02:42:14 ◼ ► can always just plug it into the ipad that you're obviously using right now [<a href="https://overcast.fm/+BtuxnN_5s/9734">TS</a>]
02:42:18 ◼ ► because then we're talking about the scenario of your in the middle of [<a href="https://overcast.fm/+BtuxnN_5s/9738">TS</a>]
02:42:21 ◼ ► drawing something and the pencil runs out of battery [<a href="https://overcast.fm/+BtuxnN_5s/9741">TS</a>]
02:42:25 ◼ ► the fact that you can just stick it in no matter what because even if you lose [<a href="https://overcast.fm/+BtuxnN_5s/9745">TS</a>]
02:42:28 ◼ ► the cap the pencil has the male adapter you stick it in and 15 seconds later 15 [<a href="https://overcast.fm/+BtuxnN_5s/9748">TS</a>]
02:42:35 ◼ ► later you have 30 minutes of battery life on the pencil is there's the [<a href="https://overcast.fm/+BtuxnN_5s/9755">TS</a>]
02:42:40 ◼ ► explanation because otherwise if they did it the other way when you run out of [<a href="https://overcast.fm/+BtuxnN_5s/9760">TS</a>]
02:42:47 ◼ ► you might not be within spitting distance of a lightning cable it's [<a href="https://overcast.fm/+BtuxnN_5s/9767">TS</a>]
02:42:54 ◼ ► interesting because the assumption a lot of the articles get written is that [<a href="https://overcast.fm/+BtuxnN_5s/9774">TS</a>]
02:42:57 ◼ ► Apple's an idiot and you're going to tell you why instead of giving Apple the [<a href="https://overcast.fm/+BtuxnN_5s/9777">TS</a>]
02:43:00 ◼ ► benefit of the doubt especially these teams that have done such great work [<a href="https://overcast.fm/+BtuxnN_5s/9780">TS</a>]
02:43:03 ◼ ► over the years and figuring out why they may have done it the way that they did [<a href="https://overcast.fm/+BtuxnN_5s/9783">TS</a>]
02:43:06 ◼ ► and when you look at all the lighting and interesting all the stuff charges / [<a href="https://overcast.fm/+BtuxnN_5s/9786">TS</a>]
02:43:09 ◼ ► lightning if they need data they go to us bc or something else but if it's just [<a href="https://overcast.fm/+BtuxnN_5s/9789">TS</a>]
02:43:12 ◼ ► charged at all they're using lightning across the board right now and they're [<a href="https://overcast.fm/+BtuxnN_5s/9792">TS</a>]
02:43:16 ◼ ► all enemies not Audi's with the exception of the Apple pencil so the [<a href="https://overcast.fm/+BtuxnN_5s/9796">TS</a>]
02:43:19 ◼ ► first question asked is why does it do it that way . oh it's stupid apples [<a href="https://overcast.fm/+BtuxnN_5s/9799">TS</a>]
02:43:22 ◼ ► doing this are you know they've lost everything is why would they make this [<a href="https://overcast.fm/+BtuxnN_5s/9802">TS</a>]
02:43:25 ◼ ► choice and yeah you can 15 seconds get right back to work and also it the [<a href="https://overcast.fm/+BtuxnN_5s/9805">TS</a>]
02:43:31 ◼ ► audience that much smaller package size and you don't want a little Homer [<a href="https://overcast.fm/+BtuxnN_5s/9811">TS</a>]
02:43:34 ◼ ► Simpson head on the end of your pencil that you can plug something into it's [<a href="https://overcast.fm/+BtuxnN_5s/9814">TS</a>]
02:43:37 ◼ ► got to tangible benefits to making the product that way i remember at the [<a href="https://overcast.fm/+BtuxnN_5s/9817">TS</a>]
02:43:42 ◼ ► actual event itself maybe you were there with me i know we were hanging out but [<a href="https://overcast.fm/+BtuxnN_5s/9822">TS</a>]
02:43:46 ◼ ► at the event when we watching the demo it was close to the end it was after at [<a href="https://overcast.fm/+BtuxnN_5s/9826">TS</a>]
02:43:50 ◼ ► the hands-on area after the event there's a hands-on area and i got [<a href="https://overcast.fm/+BtuxnN_5s/9830">TS</a>]
02:43:55 ◼ ► introduced to the guys the developer that that 3-d drawing app what is the [<a href="https://overcast.fm/+BtuxnN_5s/9835">TS</a>]
02:43:58 ◼ ► make you make he has really rather put that in the show notes really really [<a href="https://overcast.fm/+BtuxnN_5s/9838">TS</a>]
02:44:02 ◼ ► fascinating app it's like just unbelievable like you just drawing [<a href="https://overcast.fm/+BtuxnN_5s/9842">TS</a>]
02:44:07 ◼ ► finger painting with industrial design [<a href="https://overcast.fm/+BtuxnN_5s/9847">TS</a>]
02:44:09 ◼ ► yeah exactly it's like finger-painting combined with like clay modeling to me [<a href="https://overcast.fm/+BtuxnN_5s/9849">TS</a>]
02:44:13 ◼ ► at 3d shapes and it's like someone that Apple was like hey you gotta meet this [<a href="https://overcast.fm/+BtuxnN_5s/9853">TS</a>]
02:44:18 ◼ ► guy you got to see this app we've been working with him we were so impressed we [<a href="https://overcast.fm/+BtuxnN_5s/9858">TS</a>]
02:44:21 ◼ ► brought them in early and had him you know get up to work with the pencil and [<a href="https://overcast.fm/+BtuxnN_5s/9861">TS</a>]
02:44:24 ◼ ► he started giving this the demo but it was at the end of this hands-on thing [<a href="https://overcast.fm/+BtuxnN_5s/9864">TS</a>]
02:44:27 ◼ ► and had been demoing it non-stop for over an hour and his pencil ran out [<a href="https://overcast.fm/+BtuxnN_5s/9867">TS</a>]
02:44:31 ◼ ► and he just goes on hold on and he knew it would only give us a like if you know [<a href="https://overcast.fm/+BtuxnN_5s/9871">TS</a>]
02:44:36 ◼ ► three minute demo so he didn't even charge it in for 15 seconds it was just [<a href="https://overcast.fm/+BtuxnN_5s/9876">TS</a>]
02:44:40 ◼ ► I don't know five seconds in the port and then he pulled it back out and it [<a href="https://overcast.fm/+BtuxnN_5s/9880">TS</a>]
02:44:43 ◼ ► was back to work and in an area where there weren't you know again it wouldn't [<a href="https://overcast.fm/+BtuxnN_5s/9883">TS</a>]
02:44:49 ◼ ► have been any lightning cables nearby was off in the corner of the hands-on [<a href="https://overcast.fm/+BtuxnN_5s/9889">TS</a>]
02:44:51 ◼ ► area it's incredibly convenient i almost always sketchy at night I used to sketch [<a href="https://overcast.fm/+BtuxnN_5s/9891">TS</a>]
02:44:56 ◼ ► it all day every day when I was younger and now I have very little time so I [<a href="https://overcast.fm/+BtuxnN_5s/9896">TS</a>]
02:45:00 ◼ ► almost always catch at night and several times i go to use the pencil and is done [<a href="https://overcast.fm/+BtuxnN_5s/9900">TS</a>]
02:45:03 ◼ ► i plug it in for 15 seconds i draw for half an hour 45 minutes contentedly and [<a href="https://overcast.fm/+BtuxnN_5s/9903">TS</a>]
02:45:07 ◼ ► then I just go plug it into the cable and then I'm fine right [<a href="https://overcast.fm/+BtuxnN_5s/9907">TS</a>]
02:45:11 ◼ ► it definitely looks weird when it's sticking out of the ipad but you don't [<a href="https://overcast.fm/+BtuxnN_5s/9911">TS</a>]
02:45:14 ◼ ► have to do it for long there's absolutely no reason to do it for long [<a href="https://overcast.fm/+BtuxnN_5s/9914">TS</a>]
02:45:17 ◼ ► and it's incredibly convenient so its convenience over elegance and that's one [<a href="https://overcast.fm/+BtuxnN_5s/9917">TS</a>]
02:45:23 ◼ ► of the things like apples really good at repercussions modeling they can they can [<a href="https://overcast.fm/+BtuxnN_5s/9923">TS</a>]
02:45:26 ◼ ► look at the decision a decision be and what is the end result of those [<a href="https://overcast.fm/+BtuxnN_5s/9926">TS</a>]
02:45:29 ◼ ► decisions and I can't help but think that if people writing of Apple would [<a href="https://overcast.fm/+BtuxnN_5s/9929">TS</a>]
02:45:32 ◼ ► spend a few minutes doing that same sort of repercussions modeling we get a much [<a href="https://overcast.fm/+BtuxnN_5s/9932">TS</a>]
02:45:36 ◼ ► higher level of criticism in in the Apple community the fact that the mouse [<a href="https://overcast.fm/+BtuxnN_5s/9936">TS</a>]
02:45:42 ◼ ► who gives a crap that one really gets me at who gives a crap i mean it's at AII [<a href="https://overcast.fm/+BtuxnN_5s/9942">TS</a>]
02:45:52 ◼ ► well the thing is again ask them what would you do differently while I put it [<a href="https://overcast.fm/+BtuxnN_5s/9952">TS</a>]
02:45:55 ◼ ► on the back well then you have to cut a huge wedge right find allies and your [<a href="https://overcast.fm/+BtuxnN_5s/9955">TS</a>]
02:45:58 ◼ ► fingers gonna hit that every time you so what is the repercussions of moving it [<a href="https://overcast.fm/+BtuxnN_5s/9958">TS</a>]
02:46:02 ◼ ► to another place right I actually don't like the shape of the magic mouse . but [<a href="https://overcast.fm/+BtuxnN_5s/9962">TS</a>]
02:46:09 ◼ ► you know as the ATV guys are covered in general it really comes down to how you [<a href="https://overcast.fm/+BtuxnN_5s/9969">TS</a>]
02:46:12 ◼ ► naturally grip mouse and mouse grip is just not really a met amenable to this [<a href="https://overcast.fm/+BtuxnN_5s/9972">TS</a>]
02:46:19 ◼ ► design but i can see why people who grip it a different way would really really [<a href="https://overcast.fm/+BtuxnN_5s/9979">TS</a>]
02:46:23 ◼ ► like this mouse and if you do you don't want any kind of flat pump pump thing on [<a href="https://overcast.fm/+BtuxnN_5s/9983">TS</a>]
02:46:30 ◼ ► I mean you need a flat plane is why the keyboard and the trackpad can charge in [<a href="https://overcast.fm/+BtuxnN_5s/9990">TS</a>]
02:46:33 ◼ ► the real because they have a flat plane across the black the back [<a href="https://overcast.fm/+BtuxnN_5s/9993">TS</a>]
02:46:36 ◼ ► exactly and I feel like the fact that they you know well then they could have [<a href="https://overcast.fm/+BtuxnN_5s/9996">TS</a>]
02:46:40 ◼ ► well then if you put the home side it looks like maybe you could use it while [<a href="https://overcast.fm/+BtuxnN_5s/10000">TS</a>]
02:46:44 ◼ ► but it's you know going to be awkward and ungainly and they don't do it it's [<a href="https://overcast.fm/+BtuxnN_5s/10004">TS</a>]
02:46:49 ◼ ► better to just put it on the bottom and said no don't use it while it's charging [<a href="https://overcast.fm/+BtuxnN_5s/10009">TS</a>]
02:46:52 ◼ ► and it won't take long to charge and who cares that my grandfather again a few [<a href="https://overcast.fm/+BtuxnN_5s/10012">TS</a>]
02:46:56 ◼ ► minutes and you have a day's worth of right and it looks no worse while it's [<a href="https://overcast.fm/+BtuxnN_5s/10016">TS</a>]
02:46:59 ◼ ► charging than the old battery operated ones meaning i know they're all [<a href="https://overcast.fm/+BtuxnN_5s/10019">TS</a>]
02:47:02 ◼ ► batteries but when you used to have to put triple-a batteries in and if you had [<a href="https://overcast.fm/+BtuxnN_5s/10022">TS</a>]
02:47:06 ◼ ► a better get going to stored playwright it looks no worse while it's charging [<a href="https://overcast.fm/+BtuxnN_5s/10026">TS</a>]
02:47:10 ◼ ► than the other one did while you were replacing the batteries it's you know [<a href="https://overcast.fm/+BtuxnN_5s/10030">TS</a>]
02:47:15 ◼ ► it's if anything looks better because it's not missing a panel it's just [<a href="https://overcast.fm/+BtuxnN_5s/10035">TS</a>]
02:47:21 ◼ ► yeah and in it in and maybe one day apple will redesign and it will have a [<a href="https://overcast.fm/+BtuxnN_5s/10041">TS</a>]
02:47:25 ◼ ► design that is conducive to having a lightning port that works while you're [<a href="https://overcast.fm/+BtuxnN_5s/10045">TS</a>]
02:47:27 ◼ ► doing it but did that would not happen with this design and this design is what [<a href="https://overcast.fm/+BtuxnN_5s/10047">TS</a>]
02:47:32 ◼ ► exactly and what they wanted to chip yeah I'm the apple TV remote being [<a href="https://overcast.fm/+BtuxnN_5s/10052">TS</a>]
02:47:37 ◼ ► symmetric i totally agree with that there is one where i'm like i really [<a href="https://overcast.fm/+BtuxnN_5s/10057">TS</a>]
02:47:41 ◼ ► wonder what the hell they were thinking and I know that once you start feeling [<a href="https://overcast.fm/+BtuxnN_5s/10061">TS</a>]
02:47:44 ◼ ► the buttons you can tell that the volume button is is one big combined capsule [<a href="https://overcast.fm/+BtuxnN_5s/10064">TS</a>]
02:47:48 ◼ ► shape and I've gotten you know I'm starting to get better that's three [<a href="https://overcast.fm/+BtuxnN_5s/10068">TS</a>]
02:47:52 ◼ ► button is dented but i think you said this right is like the home button [<a href="https://overcast.fm/+BtuxnN_5s/10072">TS</a>]
02:47:54 ◼ ► you're just used to having it at the bottom and we're not used to having a TV [<a href="https://overcast.fm/+BtuxnN_5s/10074">TS</a>]
02:47:57 ◼ ► set on a home button and one has the word menu and other one has a glyph I [<a href="https://overcast.fm/+BtuxnN_5s/10077">TS</a>]
02:48:02 ◼ ► yeah I i really wish that I I don't have some I really wish that the home button [<a href="https://overcast.fm/+BtuxnN_5s/10082">TS</a>]
02:48:07 ◼ ► was at the bottom and center just like on an iphone and I really wish it was a [<a href="https://overcast.fm/+BtuxnN_5s/10087">TS</a>]
02:48:12 ◼ ► symmetric in some way whether the whole thing is wed shaped sort of like a [<a href="https://overcast.fm/+BtuxnN_5s/10092">TS</a>]
02:48:16 ◼ ► macbook air in profile or whether it's the fact that it's not rectangular or [<a href="https://overcast.fm/+BtuxnN_5s/10096">TS</a>]
02:48:22 ◼ ► something something so that as soon as you pick it up it's absolutely [<a href="https://overcast.fm/+BtuxnN_5s/10102">TS</a>]
02:48:26 ◼ ► positively no thinking involved at all you know which way it's supposed to go [<a href="https://overcast.fm/+BtuxnN_5s/10106">TS</a>]
02:48:30 ◼ ► and that's not even the biggest issue because I pick up by these other [<a href="https://overcast.fm/+BtuxnN_5s/10110">TS</a>]
02:48:33 ◼ ► horrible controllers for my TV and blu-ray player and I they have so many [<a href="https://overcast.fm/+BtuxnN_5s/10113">TS</a>]
02:48:36 ◼ ► buttons I can't tell what is up and down either side by pick it up and I have to [<a href="https://overcast.fm/+BtuxnN_5s/10116">TS</a>]
02:48:38 ◼ ► move around but once i have it i can pretty much find things with this one [<a href="https://overcast.fm/+BtuxnN_5s/10118">TS</a>]
02:48:42 ◼ ► because the buttons are symmetrical even when I'm holding it the right way I have [<a href="https://overcast.fm/+BtuxnN_5s/10122">TS</a>]
02:48:45 ◼ ► too often double check is that really the story but is that really the menu [<a href="https://overcast.fm/+BtuxnN_5s/10125">TS</a>]
02:48:47 ◼ ► button and home button at the bottom would in center it would make that a no [<a href="https://overcast.fm/+BtuxnN_5s/10127">TS</a>]
02:48:51 ◼ ► brainer and they can combine that with the fact that just running your thumb [<a href="https://overcast.fm/+BtuxnN_5s/10131">TS</a>]
02:48:55 ◼ ► across it to figure out where the buttons are [<a href="https://overcast.fm/+BtuxnN_5s/10135">TS</a>]
02:48:57 ◼ ► is inherently a i was going to say destructive but that's not quite right [<a href="https://overcast.fm/+BtuxnN_5s/10137">TS</a>]
02:49:04 ◼ ► but it inherently it makes me thankful it makes actions immediately take place [<a href="https://overcast.fm/+BtuxnN_5s/10144">TS</a>]
02:49:08 ◼ ► with the trackpad like you can immediately start going fast forward or [<a href="https://overcast.fm/+BtuxnN_5s/10148">TS</a>]
02:49:13 ◼ ► backwards or pause if you click x just trying to figure out is this the [<a href="https://overcast.fm/+BtuxnN_5s/10153">TS</a>]
02:49:18 ◼ ► touchpad side or the slick bottom side but if you guess wrong and touch the [<a href="https://overcast.fm/+BtuxnN_5s/10158">TS</a>]
02:49:22 ◼ ► trackpad side something happens to the video stream you're saying already and i [<a href="https://overcast.fm/+BtuxnN_5s/10162">TS</a>]
02:49:26 ◼ ► know that this eerie button is indented but i have held down that menu button [<a href="https://overcast.fm/+BtuxnN_5s/10166">TS</a>]
02:49:29 ◼ ► and spoken to it so many times it's now i have two good because you're not [<a href="https://overcast.fm/+BtuxnN_5s/10169">TS</a>]
02:49:35 ◼ ► supposed to look at it it doesn't seem it's it's just it should be designed so [<a href="https://overcast.fm/+BtuxnN_5s/10175">TS</a>]
02:49:39 ◼ ► you don't look at it yeah and it's not so i would I i will bet that the next [<a href="https://overcast.fm/+BtuxnN_5s/10179">TS</a>]
02:49:45 ◼ ► time we see a new appletv that it will come with a new remote remote too can't [<a href="https://overcast.fm/+BtuxnN_5s/10185">TS</a>]
02:49:51 ◼ ► yeah and i really wonder how much of it I know that they must have tested it in [<a href="https://overcast.fm/+BtuxnN_5s/10191">TS</a>]
02:49:55 ◼ ► like real world testing scenarios like a dark room while you're on the couch but [<a href="https://overcast.fm/+BtuxnN_5s/10195">TS</a>]
02:49:59 ◼ ► I just wonder how much of it is from the fact that maybe it was designed with the [<a href="https://overcast.fm/+BtuxnN_5s/10199">TS</a>]
02:50:03 ◼ ► lights on and looking at it and also me there's so much to get ready like they [<a href="https://overcast.fm/+BtuxnN_5s/10203">TS</a>]
02:50:07 ◼ ► spent so much time just Mike adjusting micro increments of getting the the [<a href="https://overcast.fm/+BtuxnN_5s/10207">TS</a>]
02:50:11 ◼ ► swiping gestures right that you know even we who knows how much time they [<a href="https://overcast.fm/+BtuxnN_5s/10211">TS</a>]
02:50:15 ◼ ► yeah but there's one where I feel like they definitely could have could have [<a href="https://overcast.fm/+BtuxnN_5s/10215">TS</a>]
02:50:19 ◼ ► macbook one with only one port here's one where this is maybe the product that [<a href="https://overcast.fm/+BtuxnN_5s/10219">TS</a>]
02:50:25 ◼ ► I guess it's the one that was are introduced earliest in the year where I [<a href="https://overcast.fm/+BtuxnN_5s/10225">TS</a>]
02:50:28 ◼ ► still feel like we don't really know what Apple is thinking there you know [<a href="https://overcast.fm/+BtuxnN_5s/10228">TS</a>]
02:50:33 ◼ ► was it an engineering constraint or was it a a statement you know like we just [<a href="https://overcast.fm/+BtuxnN_5s/10233">TS</a>]
02:50:39 ◼ ► don't think you should be plugging things in two devices anymore and we're [<a href="https://overcast.fm/+BtuxnN_5s/10239">TS</a>]
02:50:43 ◼ ► going to love shoulders answer on the talk show after WC we said we wanted to [<a href="https://overcast.fm/+BtuxnN_5s/10243">TS</a>]
02:50:47 ◼ ► make a macbook that had no ports but he didn't say this but up until about [<a href="https://overcast.fm/+BtuxnN_5s/10247">TS</a>]
02:50:51 ◼ ► October this year you couldn't inductively charge for metal the bunch [<a href="https://overcast.fm/+BtuxnN_5s/10251">TS</a>]
02:50:54 ◼ ► of patents and a bunch of technologies came out late in the year that that'll [<a href="https://overcast.fm/+BtuxnN_5s/10254">TS</a>]
02:50:58 ◼ ► start to allow inductive charging through metal but you had to charge for [<a href="https://overcast.fm/+BtuxnN_5s/10258">TS</a>]
02:51:00 ◼ ► cable so once you have to charge for cable you need one cable and then if one [<a href="https://overcast.fm/+BtuxnN_5s/10260">TS</a>]
02:51:04 ◼ ► you have one cable might as well be as multi-purpose a cable as possible so [<a href="https://overcast.fm/+BtuxnN_5s/10264">TS</a>]
02:51:07 ◼ ► we'll use USB see that has data and has power and can do all [<a href="https://overcast.fm/+BtuxnN_5s/10267">TS</a>]
02:51:11 ◼ ► other things but at the same time no one went and took away your macbook pro or [<a href="https://overcast.fm/+BtuxnN_5s/10271">TS</a>]
02:51:14 ◼ ► macbook air so if you want a multi-port they would very kindly walk you over to [<a href="https://overcast.fm/+BtuxnN_5s/10274">TS</a>]
02:51:18 ◼ ► the table on the apple store that has your multi-port wonder machine waiting [<a href="https://overcast.fm/+BtuxnN_5s/10278">TS</a>]
02:51:22 ◼ ► yeah there's one the complaints about that are more like it's it's not that [<a href="https://overcast.fm/+BtuxnN_5s/10282">TS</a>]
02:51:26 ◼ ► they took away again they didn't take away any of the products that were [<a href="https://overcast.fm/+BtuxnN_5s/10286">TS</a>]
02:51:29 ◼ ► already being sold so whatever you did like you could still buy it's more like [<a href="https://overcast.fm/+BtuxnN_5s/10289">TS</a>]
02:51:33 ◼ ► they didn't build the next generation machine that you wanted [<a href="https://overcast.fm/+BtuxnN_5s/10293">TS</a>]
02:51:37 ◼ ► yes you wanted a retina macbook air and they didn't give you that right and if [<a href="https://overcast.fm/+BtuxnN_5s/10297">TS</a>]
02:51:40 ◼ ► that's the same sort of thinking that you know would have led us to have you [<a href="https://overcast.fm/+BtuxnN_5s/10300">TS</a>]
02:51:47 ◼ ► no floppy drives for another decade or vga ports for another decade which you [<a href="https://overcast.fm/+BtuxnN_5s/10307">TS</a>]
02:51:55 ◼ ► know other companies writing you know making you know wintel notebooks will [<a href="https://overcast.fm/+BtuxnN_5s/10315">TS</a>]
02:52:01 ◼ ► meet your needs if that's where you're thinking but Apple you know you're on [<a href="https://overcast.fm/+BtuxnN_5s/10321">TS</a>]
02:52:04 ◼ ► the wrong side of the fence if if that's what you want Apple to do and their [<a href="https://overcast.fm/+BtuxnN_5s/10324">TS</a>]
02:52:08 ◼ ► concessions I mean they made the screen so thin that they couldn't fit the set [<a href="https://overcast.fm/+BtuxnN_5s/10328">TS</a>]
02:52:11 ◼ ► index for a decent web camera in there and they absolutely had some do some [<a href="https://overcast.fm/+BtuxnN_5s/10331">TS</a>]
02:52:14 ◼ ► things were just physical constraints on that and something for economic [<a href="https://overcast.fm/+BtuxnN_5s/10334">TS</a>]
02:52:18 ◼ ► constraints because they use technology that I don't see from the future to the [<a href="https://overcast.fm/+BtuxnN_5s/10338">TS</a>]
02:52:22 ◼ ► sounds corny but it's a very progressive machine and things like the force touch [<a href="https://overcast.fm/+BtuxnN_5s/10342">TS</a>]
02:52:26 ◼ ► trackpad it's cool but it also means the physical mechanism doesn't have to be [<a href="https://overcast.fm/+BtuxnN_5s/10346">TS</a>]
02:52:30 ◼ ► under the trackpad anymore it's just logic and so they can make that [<a href="https://overcast.fm/+BtuxnN_5s/10350">TS</a>]
02:52:33 ◼ ► incredibly thin which again translates into like lightness so I I could take [<a href="https://overcast.fm/+BtuxnN_5s/10353">TS</a>]
02:52:37 ◼ ► this macbook and like an iPad throw in the inside pocket of my winter jacket [<a href="https://overcast.fm/+BtuxnN_5s/10357">TS</a>]
02:52:40 ◼ ► and just did that the other day just went to the coffee shop with it it it [<a href="https://overcast.fm/+BtuxnN_5s/10360">TS</a>]
02:52:44 ◼ ► has almost no appreciable wait now I so you know I i really can't see that as [<a href="https://overcast.fm/+BtuxnN_5s/10364">TS</a>]
02:52:49 ◼ ► indicative of bad design i would see this the macbook is indicative of [<a href="https://overcast.fm/+BtuxnN_5s/10369">TS</a>]
02:52:54 ◼ ► significantly different set ordering of priorities and I felt like all our [<a href="https://overcast.fm/+BtuxnN_5s/10374">TS</a>]
02:53:00 ◼ ► friends have these handfuls of adapters on Twitter all time and I just really [<a href="https://overcast.fm/+BtuxnN_5s/10380">TS</a>]
02:53:04 ◼ ► wanted you know that that's not the computer for us yeah it's okay that it's [<a href="https://overcast.fm/+BtuxnN_5s/10384">TS</a>]
02:53:07 ◼ ► a computer for somebody else you're really it's okay if you want a macbook [<a href="https://overcast.fm/+BtuxnN_5s/10387">TS</a>]
02:53:13 ◼ ► pro absolutely i love the 13-inch macbook pro it's got the forest trackpad [<a href="https://overcast.fm/+BtuxnN_5s/10393">TS</a>]
02:53:17 ◼ ► to it is a great machine for anybody who wants to have tons of done supports and [<a href="https://overcast.fm/+BtuxnN_5s/10397">TS</a>]
02:53:23 ◼ ► I think that more or less covers my list anything else you wanted to talk about [<a href="https://overcast.fm/+BtuxnN_5s/10403">TS</a>]
02:53:30 ◼ ► i'm just the the end of the knee the year stuff which is Williams Schiller [<a href="https://overcast.fm/+BtuxnN_5s/10410">TS</a>]
02:53:34 ◼ ► and screw geez you're older and you kind of mentioned obliquely the beginning [<a href="https://overcast.fm/+BtuxnN_5s/10414">TS</a>]
02:53:38 ◼ ► yeah well we mentioned Williams ceridian really have really i really think and [<a href="https://overcast.fm/+BtuxnN_5s/10418">TS</a>]
02:53:44 ◼ ► you know this more than I you're better source than but it's really not a [<a href="https://overcast.fm/+BtuxnN_5s/10424">TS</a>]
02:53:47 ◼ ► promotion it's a recognition of where he already you know what did you how did [<a href="https://overcast.fm/+BtuxnN_5s/10427">TS</a>]
02:53:51 ◼ ► you put it you do the work first and then you get the promotion [<a href="https://overcast.fm/+BtuxnN_5s/10431">TS</a>]
02:53:53 ◼ ► yeah there are so many people who are surprised that you like they just [<a href="https://overcast.fm/+BtuxnN_5s/10433">TS</a>]
02:53:55 ◼ ► assumed he was an SVP already right right right like that that was an [<a href="https://overcast.fm/+BtuxnN_5s/10435">TS</a>]
02:53:59 ◼ ► official the the part that maybe if we don't know the answer to is the Schiller [<a href="https://overcast.fm/+BtuxnN_5s/10439">TS</a>]
02:54:04 ◼ ► taking over response or you know being named as being responsible for the app [<a href="https://overcast.fm/+BtuxnN_5s/10444">TS</a>]
02:54:08 ◼ ► yeah which I don't think is and again who you know we're not in a position [<a href="https://overcast.fm/+BtuxnN_5s/10448">TS</a>]
02:54:16 ◼ ► that no in the number of people who are is very very few and they're not going [<a href="https://overcast.fm/+BtuxnN_5s/10456">TS</a>]
02:54:19 ◼ ► to talk about it but whether it is seen as a BF a gentle demotion of it for Eddy [<a href="https://overcast.fm/+BtuxnN_5s/10459">TS</a>]
02:54:25 ◼ ► Cue I don't think so but it did require I mean technically it did require his [<a href="https://overcast.fm/+BtuxnN_5s/10465">TS</a>]
02:54:30 ◼ ► bio to be rewritten such that he's no longer listed as being in charge of the [<a href="https://overcast.fm/+BtuxnN_5s/10470">TS</a>]
02:54:35 ◼ ► yeah I mean it's really into and again it a lot of this is technical details [<a href="https://overcast.fm/+BtuxnN_5s/10475">TS</a>]
02:54:39 ◼ ► like the app store still runs on itunes all those servers are not being [<a href="https://overcast.fm/+BtuxnN_5s/10479">TS</a>]
02:54:42 ◼ ► physically moved into fillers office and the infrastructure and the and the [<a href="https://overcast.fm/+BtuxnN_5s/10482">TS</a>]
02:54:46 ◼ ► backend CMS all the things that run the after that's all still itunes plumbing [<a href="https://overcast.fm/+BtuxnN_5s/10486">TS</a>]
02:54:50 ◼ ► and that'sthat's not be moved over was being moved over things like store [<a href="https://overcast.fm/+BtuxnN_5s/10490">TS</a>]
02:54:54 ◼ ► management and editorial which you know I just historically has been part of [<a href="https://overcast.fm/+BtuxnN_5s/10494">TS</a>]
02:54:59 ◼ ► that is work because he was that's what he ran as part of the music and and the [<a href="https://overcast.fm/+BtuxnN_5s/10499">TS</a>]
02:55:02 ◼ ► movie business in the podcast which have had editors and store manager since the [<a href="https://overcast.fm/+BtuxnN_5s/10502">TS</a>]
02:55:06 ◼ ► inception of of that business right and some things like this stuff that's [<a href="https://overcast.fm/+BtuxnN_5s/10506">TS</a>]
02:55:10 ◼ ► clearly developer relations has always been under Schiller which is with ilysm [<a href="https://overcast.fm/+BtuxnN_5s/10510">TS</a>]
02:55:20 ◼ ► yes appstore review it like it is kind of crazy and like you said I think it's [<a href="https://overcast.fm/+BtuxnN_5s/10520">TS</a>]
02:55:25 ◼ ► really just the way that this evolved out of going back to $MONTH 2008 you [<a href="https://overcast.fm/+BtuxnN_5s/10525">TS</a>]
02:55:30 ◼ ► know when it was like well we've already got the itunes store [<a href="https://overcast.fm/+BtuxnN_5s/10530">TS</a>]
02:55:33 ◼ ► and we're going to do an app store we can build it on top of that and we've [<a href="https://overcast.fm/+BtuxnN_5s/10533">TS</a>]
02:55:36 ◼ ► already got the credit card and people already have accounts and we already [<a href="https://overcast.fm/+BtuxnN_5s/10536">TS</a>]
02:55:39 ◼ ► know we already have the content distribution networks we already have [<a href="https://overcast.fm/+BtuxnN_5s/10539">TS</a>]
02:55:43 ◼ ► all of this and so you go from there to here and you're left with this scenario [<a href="https://overcast.fm/+BtuxnN_5s/10543">TS</a>]
02:55:47 ◼ ► where the person who's in charge of developer relations which was Schiller [<a href="https://overcast.fm/+BtuxnN_5s/10547">TS</a>]
02:55:50 ◼ ► wasn't in charge of App Store editorial yeah because he's not in charge of [<a href="https://overcast.fm/+BtuxnN_5s/10550">TS</a>]
02:55:57 ◼ ► that's right i casted but it never would have been like that if it had been [<a href="https://overcast.fm/+BtuxnN_5s/10557">TS</a>]
02:56:00 ◼ ► designed from the ground up as a new thing if they had instead of building on [<a href="https://overcast.fm/+BtuxnN_5s/10560">TS</a>]
02:56:05 ◼ ► top of itunes the itunes music what was once just the itunes music store if they [<a href="https://overcast.fm/+BtuxnN_5s/10565">TS</a>]
02:56:11 ◼ ► hadn't built from what started as that it never would have been under any Q in [<a href="https://overcast.fm/+BtuxnN_5s/10571">TS</a>]
02:56:14 ◼ ► the first place I don't think yeah and it led to a lot of issues for example [<a href="https://overcast.fm/+BtuxnN_5s/10574">TS</a>]
02:56:18 ◼ ► famously last year where extensibility came up from craig federighi is [<a href="https://overcast.fm/+BtuxnN_5s/10578">TS</a>]
02:56:24 ◼ ► organization from software engineering great feature and it gets announced then [<a href="https://overcast.fm/+BtuxnN_5s/10584">TS</a>]
02:56:28 ◼ ► it comes out and because when new features launch when a new version of [<a href="https://overcast.fm/+BtuxnN_5s/10588">TS</a>]
02:56:31 ◼ ► iOS launches it's a madhouse there are so many apps to review that they if they [<a href="https://overcast.fm/+BtuxnN_5s/10591">TS</a>]
02:56:35 ◼ ► do not crash and not detected have anymore they just go out and then [<a href="https://overcast.fm/+BtuxnN_5s/10595">TS</a>]
02:56:38 ◼ ► anything that he's got past the review is allowed to be featured by editorial [<a href="https://overcast.fm/+BtuxnN_5s/10598">TS</a>]
02:56:42 ◼ ► there's just there's no offense but it's a binary state this app is approved we [<a href="https://overcast.fm/+BtuxnN_5s/10602">TS</a>]
02:56:46 ◼ ► can feature if we think it's a great app so they go through and feature all these [<a href="https://overcast.fm/+BtuxnN_5s/10606">TS</a>]
02:56:49 ◼ ► things and that again is in Eddie's org and then later when things calm down [<a href="https://overcast.fm/+BtuxnN_5s/10609">TS</a>]
02:56:52 ◼ ► everybody has time say well this is not exactly the experience that we wanted we [<a href="https://overcast.fm/+BtuxnN_5s/10612">TS</a>]
02:56:57 ◼ ► didn't want anybody to put a calculator in widget space because they're so high [<a href="https://overcast.fm/+BtuxnN_5s/10617">TS</a>]
02:57:01 ◼ ► ram constraint is such a big potential for crashes we don't think the average [<a href="https://overcast.fm/+BtuxnN_5s/10621">TS</a>]
02:57:05 ◼ ► developer has the engineering but they don't know it's James Thompson wrote you [<a href="https://overcast.fm/+BtuxnN_5s/10625">TS</a>]
02:57:09 ◼ ► know the doctor something that's just the average developer will not be able [<a href="https://overcast.fm/+BtuxnN_5s/10629">TS</a>]
02:57:11 ◼ ► to make a good app experience here so we'd rather not open that up as a [<a href="https://overcast.fm/+BtuxnN_5s/10631">TS</a>]
02:57:14 ◼ ► possibility and reject it can't have a rule that says if you're good as James [<a href="https://overcast.fm/+BtuxnN_5s/10634">TS</a>]
02:57:19 ◼ ► Thompson you can write a calculator for the widget view and if you're not you [<a href="https://overcast.fm/+BtuxnN_5s/10639">TS</a>]
02:57:22 ◼ ► can't the kid that's not enforceable and they don't know because they haven't [<a href="https://overcast.fm/+BtuxnN_5s/10642">TS</a>]
02:57:25 ◼ ► made thousands of widget that they've made one or two internally to test on [<a href="https://overcast.fm/+BtuxnN_5s/10645">TS</a>]
02:57:28 ◼ ► and that's not a big sub so then after a while they see that this is great it's [<a href="https://overcast.fm/+BtuxnN_5s/10648">TS</a>]
02:57:32 ◼ ► not obvious benefits and they go and rewrite the rules and that might [<a href="https://overcast.fm/+BtuxnN_5s/10652">TS</a>]
02:57:34 ◼ ► actually be it's a horribly ugly process and it makes apple look like they don't [<a href="https://overcast.fm/+BtuxnN_5s/10654">TS</a>]
02:57:38 ◼ ► communicate and it creates a lot of concern for developers but it gets it [<a href="https://overcast.fm/+BtuxnN_5s/10658">TS</a>]
02:57:42 ◼ ► matter two weeks as you have this fundamental change in the app store that [<a href="https://overcast.fm/+BtuxnN_5s/10662">TS</a>]
02:57:47 ◼ ► whole revision of iOS before you get too yeah I hope though is that it's also a [<a href="https://overcast.fm/+BtuxnN_5s/10667">TS</a>]
02:57:51 ◼ ► sign and then not just that it's a more logical place in the org structure for [<a href="https://overcast.fm/+BtuxnN_5s/10671">TS</a>]
02:57:56 ◼ ► it app stores in general to be but my others sincere hope though is that [<a href="https://overcast.fm/+BtuxnN_5s/10676">TS</a>]
02:58:01 ◼ ► Schiller because he cares about this stuff and I know that he does that he [<a href="https://overcast.fm/+BtuxnN_5s/10681">TS</a>]
02:58:06 ◼ ► will make it high enough priority that it will improve in ways that I think it [<a href="https://overcast.fm/+BtuxnN_5s/10686">TS</a>]
02:58:12 ◼ ► very clearly needs to improve you know there's there's some things that are [<a href="https://overcast.fm/+BtuxnN_5s/10692">TS</a>]
02:58:16 ◼ ► like anything that's infrastructure based if people had complaints about the [<a href="https://overcast.fm/+BtuxnN_5s/10696">TS</a>]
02:58:19 ◼ ► lack of analytics for the latter or how bad iTunes Connect work or the lack of [<a href="https://overcast.fm/+BtuxnN_5s/10699">TS</a>]
02:58:23 ◼ ► resources being given to mac app store because they weren't parody that's all [<a href="https://overcast.fm/+BtuxnN_5s/10703">TS</a>]
02:58:26 ◼ ► under any cute because that's his team that that does all that but app review [<a href="https://overcast.fm/+BtuxnN_5s/10706">TS</a>]
02:58:29 ◼ ► was under phil schiller and if you complain about the rejections about [<a href="https://overcast.fm/+BtuxnN_5s/10709">TS</a>]
02:58:32 ◼ ► developer relations that was all on him but then there's this middle ground that [<a href="https://overcast.fm/+BtuxnN_5s/10712">TS</a>]
02:58:36 ◼ ► you who is in charge of upgrades and who is in charge of trials and who that was [<a href="https://overcast.fm/+BtuxnN_5s/10716">TS</a>]
02:58:40 ◼ ► split across several people someone had to make the feature someone had to agree [<a href="https://overcast.fm/+BtuxnN_5s/10720">TS</a>]
02:58:43 ◼ ► it was a great it was just a lot of confusion think maybe confusions the [<a href="https://overcast.fm/+BtuxnN_5s/10723">TS</a>]
02:58:47 ◼ ► wrong word but there was no clear authority on that one of things that I [<a href="https://overcast.fm/+BtuxnN_5s/10727">TS</a>]
02:58:51 ◼ ► would have been asking for a long time is just a clear vp of App Store now it's [<a href="https://overcast.fm/+BtuxnN_5s/10731">TS</a>]
02:58:54 ◼ ► even better there's an SVP of App Store and a lot of the people now are aligned [<a href="https://overcast.fm/+BtuxnN_5s/10734">TS</a>]
02:58:58 ◼ ► straight under underfill and hopefully they're still going to be a hard time [<a href="https://overcast.fm/+BtuxnN_5s/10738">TS</a>]
02:59:02 ◼ ► you get a new engineer you gonna put them on mac app store when there's a [<a href="https://overcast.fm/+BtuxnN_5s/10742">TS</a>]
02:59:04 ◼ ► hundred things to be done on the iOS App Store where all your money is that takes [<a href="https://overcast.fm/+BtuxnN_5s/10744">TS</a>]
02:59:08 ◼ ► an executive was going to say this is important enough that i'm going to [<a href="https://overcast.fm/+BtuxnN_5s/10748">TS</a>]
02:59:10 ◼ ► expand those resources in a business that doesn't make us as much money or [<a href="https://overcast.fm/+BtuxnN_5s/10750">TS</a>]
02:59:14 ◼ ► they're going to say I know that we're making a fortune and everyone using a [<a href="https://overcast.fm/+BtuxnN_5s/10754">TS</a>]
02:59:18 ◼ ► super happy and cranny question super happy and called clash of clans super [<a href="https://overcast.fm/+BtuxnN_5s/10758">TS</a>]
02:59:22 ◼ ► happy but we have a legacy we believe that this stuff is valuable that [<a href="https://overcast.fm/+BtuxnN_5s/10762">TS</a>]
02:59:25 ◼ ► quantity is not what matters anymore quality is what matters and we're going [<a href="https://overcast.fm/+BtuxnN_5s/10765">TS</a>]
02:59:28 ◼ ► to make it our business to make sustainable apps for any developers [<a href="https://overcast.fm/+BtuxnN_5s/10768">TS</a>]
02:59:31 ◼ ► because we believe that they're crucial that takes someone of a single person [<a href="https://overcast.fm/+BtuxnN_5s/10771">TS</a>]
02:59:37 ◼ ► yeah and I really hope that that I hope that's a sign of it and that's how I'm [<a href="https://overcast.fm/+BtuxnN_5s/10777">TS</a>]
02:59:42 ◼ ► taking that part of the year-end executive news i don't know what else to [<a href="https://overcast.fm/+BtuxnN_5s/10782">TS</a>]
02:59:49 ◼ ► call it because again it's not really a reshuffling maybe the only thing that [<a href="https://overcast.fm/+BtuxnN_5s/10789">TS</a>]
02:59:52 ◼ ► got shuffled is is the app store and even there it was really more than it [<a href="https://overcast.fm/+BtuxnN_5s/10792">TS</a>]
02:59:56 ◼ ► got clarified that ok this is something that deserves to be [<a href="https://overcast.fm/+BtuxnN_5s/10796">TS</a>]
02:59:56 ◼ ► got clarified that ok this is something that deserves to be [<a href="https://overcast.fm/+BtuxnN_5s/10796">TS</a>]
03:00:00 ◼ ► under one person not split across several organizations and I think [<a href="https://overcast.fm/+BtuxnN_5s/10800">TS</a>]
03:00:06 ◼ ► internally a Cuban would argue and II don't think this building you say that [<a href="https://overcast.fm/+BtuxnN_5s/10806">TS</a>]
03:00:10 ◼ ► Eddie until have different opinions on things are different people but it was [<a href="https://overcast.fm/+BtuxnN_5s/10810">TS</a>]
03:00:13 ◼ ► sort of tassili known that phil schiller if you cared enough about something he [<a href="https://overcast.fm/+BtuxnN_5s/10813">TS</a>]
03:00:16 ◼ ► would be the sort of the final word on things and now it's official the same [<a href="https://overcast.fm/+BtuxnN_5s/10816">TS</a>]
03:00:20 ◼ ► way Craig federighi has iOS and OS 10 Angela arias has a retail and online is [<a href="https://overcast.fm/+BtuxnN_5s/10820">TS</a>]
03:00:25 ◼ ► Tim Cook has been consistently making an end unit desperate Jony ive has all the [<a href="https://overcast.fm/+BtuxnN_5s/10825">TS</a>]
03:00:30 ◼ ► ID and hi10p book has been making apple sort of more combined more more clear in [<a href="https://overcast.fm/+BtuxnN_5s/10830">TS</a>]
03:00:36 ◼ ► their organization and this feels like it's something that should have happened [<a href="https://overcast.fm/+BtuxnN_5s/10836">TS</a>]
03:00:38 ◼ ► a long time ago when I needed to happen [<a href="https://overcast.fm/+BtuxnN_5s/10838">TS</a>]
03:00:40 ◼ ► yeah and I wonder you know whether it's just you know maybe it was at the stroke [<a href="https://overcast.fm/+BtuxnN_5s/10840">TS</a>]
03:00:45 ◼ ► was this planned all along was like the straw that broke the camel's back the [<a href="https://overcast.fm/+BtuxnN_5s/10845">TS</a>]
03:00:49 ◼ ► weird Mac App Store signing you know that we switched SL versions and broke a [<a href="https://overcast.fm/+BtuxnN_5s/10849">TS</a>]
03:00:57 ◼ ► whole bunch of stuff and was that the straw that broke the camel's back was a [<a href="https://overcast.fm/+BtuxnN_5s/10857">TS</a>]
03:01:01 ◼ ► lot that's a lot of things that again when you look at in isolation that makes [<a href="https://overcast.fm/+BtuxnN_5s/10861">TS</a>]
03:01:05 ◼ ► then you know they moved to a new certificate early and people were using [<a href="https://overcast.fm/+BtuxnN_5s/10865">TS</a>]
03:01:07 ◼ ► such old versions of openssl that it didn't work with issues with that Shah [<a href="https://overcast.fm/+BtuxnN_5s/10867">TS</a>]
03:01:13 ◼ ► Jahan Shah to whatever sha-2 details don't matter the no absolutely it's [<a href="https://overcast.fm/+BtuxnN_5s/10873">TS</a>]
03:01:20 ◼ ► really just was never should have happened and it's funny i'm still [<a href="https://overcast.fm/+BtuxnN_5s/10880">TS</a>]
03:01:24 ◼ ► running into it I just launched an app that a app that I use very infrequently [<a href="https://overcast.fm/+BtuxnN_5s/10884">TS</a>]
03:01:27 ◼ ► just launched it the other day and I still ran into the you know now you have [<a href="https://overcast.fm/+BtuxnN_5s/10887">TS</a>]
03:01:31 ◼ ► to sign into the app store again just to launch this app i open my macbook pro [<a href="https://overcast.fm/+BtuxnN_5s/10891">TS</a>]
03:01:36 ◼ ► for the first time in a month and a half and none of that I had that i had [<a href="https://overcast.fm/+BtuxnN_5s/10896">TS</a>]
03:01:39 ◼ ► rebooted and upgraded to all those apps were bailing on me the thing that that [<a href="https://overcast.fm/+BtuxnN_5s/10899">TS</a>]
03:01:44 ◼ ► to go back to you . previously but none of these things are easier though I mean [<a href="https://overcast.fm/+BtuxnN_5s/10904">TS</a>]
03:01:47 ◼ ► it eats I don't say it's easy but we can all say we want upgrades but at some [<a href="https://overcast.fm/+BtuxnN_5s/10907">TS</a>]
03:01:51 ◼ ► point someone has to implement it or they want trials and then you have to [<a href="https://overcast.fm/+BtuxnN_5s/10911">TS</a>]
03:01:55 ◼ ► answer the question is how long is a trial if I download the app but don't [<a href="https://overcast.fm/+BtuxnN_5s/10915">TS</a>]
03:01:58 ◼ ► try to immediately can I try it later if I try it get distracted can I go back to [<a href="https://overcast.fm/+BtuxnN_5s/10918">TS</a>]
03:02:02 ◼ ► it if i delete it and download it can I try it again [<a href="https://overcast.fm/+BtuxnN_5s/10922">TS</a>]
03:02:05 ◼ ► what happens if I put a bunch of data and the trial runs out can extract my [<a href="https://overcast.fm/+BtuxnN_5s/10925">TS</a>]
03:02:08 ◼ ► data that's my personal information and simple [<a href="https://overcast.fm/+BtuxnN_5s/10928">TS</a>]
03:02:10 ◼ ► there's all sorts of questions that have to be answered but it felt like that [<a href="https://overcast.fm/+BtuxnN_5s/10930">TS</a>]
03:02:13 ◼ ► that process hasn't necessarily been been started or at least not fully [<a href="https://overcast.fm/+BtuxnN_5s/10933">TS</a>]
03:02:17 ◼ ► explored and hopefully now when you go down the line of those different things [<a href="https://overcast.fm/+BtuxnN_5s/10937">TS</a>]
03:02:21 ◼ ► that people want from the app store at least maybe there's a chance that [<a href="https://overcast.fm/+BtuxnN_5s/10941">TS</a>]
03:02:24 ◼ ► they'll be reconsidered couldn't say it better myself [<a href="https://overcast.fm/+BtuxnN_5s/10944">TS</a>]
03:02:32 ◼ ► Apple pay expand is it was the other things i think it's smaller in but it's [<a href="https://overcast.fm/+BtuxnN_5s/10952">TS</a>]
03:02:36 ◼ ► coming to china next year which is going to be a big deal but I what do you think [<a href="https://overcast.fm/+BtuxnN_5s/10956">TS</a>]
03:02:41 ◼ ► alright last but not least a year from now when we're doing this for 2016 is it [<a href="https://overcast.fm/+BtuxnN_5s/10961">TS</a>]
03:02:46 ◼ ► going to be easier or harder or about the same i i i don't think it's going to [<a href="https://overcast.fm/+BtuxnN_5s/10966">TS</a>]
03:02:51 ◼ ► get any easier i think apple is growing and it sounds silly to say that the [<a href="https://overcast.fm/+BtuxnN_5s/10971">TS</a>]
03:02:55 ◼ ► world's biggest company is growing but they absolutely are and we were gonna [<a href="https://overcast.fm/+BtuxnN_5s/10975">TS</a>]
03:02:59 ◼ ► get the iphone 7 next year is going to be a redesign the ipad air three is [<a href="https://overcast.fm/+BtuxnN_5s/10979">TS</a>]
03:03:04 ◼ ► probably an imminent by now we're going to have whatever that forage yeah the [<a href="https://overcast.fm/+BtuxnN_5s/10984">TS</a>]
03:03:08 ◼ ► new Apple others there's gonna be a lot of stuff and is there's going to be [<a href="https://overcast.fm/+BtuxnN_5s/10988">TS</a>]
03:03:11 ◼ ► served we didn't even talk about jeff williams and his medical history is easy [<a href="https://overcast.fm/+BtuxnN_5s/10991">TS</a>]
03:03:14 ◼ ► running medical for apple stuff to which could turn into something else entirely [<a href="https://overcast.fm/+BtuxnN_5s/10994">TS</a>]
03:03:18 ◼ ► and and who knows what we don't know about Apple because they try out a whole [<a href="https://overcast.fm/+BtuxnN_5s/10998">TS</a>]
03:03:22 ◼ ► bunch of different things they they have their eye on a lot of different [<a href="https://overcast.fm/+BtuxnN_5s/11002">TS</a>]
03:03:24 ◼ ► industries i think next year I don't think we'll get the impact this year was [<a href="https://overcast.fm/+BtuxnN_5s/11004">TS</a>]
03:03:28 ◼ ► unusual that we got not just to kind of new products but to whole new app stores [<a href="https://overcast.fm/+BtuxnN_5s/11008">TS</a>]
03:03:32 ◼ ► and that just doesn't happen i don't think we'll have the same breath of [<a href="https://overcast.fm/+BtuxnN_5s/11012">TS</a>]
03:03:36 ◼ ► stuff next year but I think we'll get the next version of all this stuff [<a href="https://overcast.fm/+BtuxnN_5s/11016">TS</a>]
03:03:39 ◼ ► yeah my guess is that would be will spend a lot less time talking about new [<a href="https://overcast.fm/+BtuxnN_5s/11019">TS</a>]
03:03:43 ◼ ► products that you can actually hold in your hand and more time talking about [<a href="https://overcast.fm/+BtuxnN_5s/11023">TS</a>]
03:03:46 ◼ ► new integration software wise like it'll be a little bit more of a nebulous [<a href="https://overcast.fm/+BtuxnN_5s/11026">TS</a>]
03:03:52 ◼ ► discussion but more along the lines of health kit and stuff like that and [<a href="https://overcast.fm/+BtuxnN_5s/11032">TS</a>]
03:03:58 ◼ ► integrating the way that that all of these things work together for handover [<a href="https://overcast.fm/+BtuxnN_5s/11038">TS</a>]
03:04:04 ◼ ► itunes and there's so much things that they could be working on guest mode for [<a href="https://overcast.fm/+BtuxnN_5s/11044">TS</a>]
03:04:07 ◼ ► the iphone if they're going to switch to LED displays and whether they're going [<a href="https://overcast.fm/+BtuxnN_5s/11047">TS</a>]
03:04:11 ◼ ► to need night mode for that because its concerns there's so many interesting [<a href="https://overcast.fm/+BtuxnN_5s/11051">TS</a>]
03:04:15 ◼ ► yeah well thank you tonight there is also in it if you haven't heard enough [<a href="https://overcast.fm/+BtuxnN_5s/11055">TS</a>]
03:04:21 ◼ ► there is a giant feature at the I more [<a href="https://overcast.fm/+BtuxnN_5s/11061">TS</a>]
03:04:27 ◼ ► urine review where links back to just about everything you guys did covering [<a href="https://overcast.fm/+BtuxnN_5s/11067">TS</a>]
03:04:32 ◼ ► all this along the way I put that in the show notes [<a href="https://overcast.fm/+BtuxnN_5s/11072">TS</a>]
03:04:35 ◼ ► yeah what podcast on what you want to do people like your voice where we're going [<a href="https://overcast.fm/+BtuxnN_5s/11075">TS</a>]
03:04:39 ◼ ► to hear more i do a podcast with little-known montreal celebrity guy [<a href="https://overcast.fm/+BtuxnN_5s/11079">TS</a>]
03:04:42 ◼ ► English called debug we just had an engine otra con Melton and their box of [<a href="https://overcast.fm/+BtuxnN_5s/11082">TS</a>]
03:04:47 ◼ ► wine back on and they talked about management at apple and retention it [<a href="https://overcast.fm/+BtuxnN_5s/11087">TS</a>]
03:04:52 ◼ ► would you follow up to show that Michael opted with us a couple weeks ago on on [<a href="https://overcast.fm/+BtuxnN_5s/11092">TS</a>]
03:04:57 ◼ ► similar issues and to me that that you've linked by several times on that [<a href="https://overcast.fm/+BtuxnN_5s/11097">TS</a>]
03:05:01 ◼ ► to me is one of the most interesting topics about apple now is how they [<a href="https://overcast.fm/+BtuxnN_5s/11101">TS</a>]
03:05:04 ◼ ► manage their assets and how they retain their people absolutely a guy said years [<a href="https://overcast.fm/+BtuxnN_5s/11104">TS</a>]
03:05:08 ◼ ► ago just plainly you know clearly let post Steve Jobs the number one problem [<a href="https://overcast.fm/+BtuxnN_5s/11108">TS</a>]
03:05:12 ◼ ► facing apple is retention talent [<a href="https://overcast.fm/+BtuxnN_5s/11112">TS</a>]
03:05:15 ◼ ► yep and I as the you know I don't think it has become a problem only gets gone [<a href="https://overcast.fm/+BtuxnN_5s/11115">TS</a>]
03:05:19 ◼ ► bad but i think it remains the single biggest biggest problem you know and one [<a href="https://overcast.fm/+BtuxnN_5s/11119">TS</a>]
03:05:27 ◼ ► way we're seeing it and I know that you've heard this is the way that [<a href="https://overcast.fm/+BtuxnN_5s/11127">TS</a>]
03:05:31 ◼ ► project Titan is you know the car apparently so we think is taken in so [<a href="https://overcast.fm/+BtuxnN_5s/11131">TS</a>]
03:05:37 ◼ ► many talented engineers from across the company that it's created internal [<a href="https://overcast.fm/+BtuxnN_5s/11137">TS</a>]
03:05:42 ◼ ► conflict of come on you cannot keep taking you know people who are working [<a href="https://overcast.fm/+BtuxnN_5s/11142">TS</a>]
03:05:47 ◼ ► on things they're just trying to improve what's already there are already you [<a href="https://overcast.fm/+BtuxnN_5s/11147">TS</a>]
03:05:50 ◼ ► know there's there's tension in the company of you know the car people [<a href="https://overcast.fm/+BtuxnN_5s/11150">TS</a>]
03:05:54 ◼ ► cannot take take all of our a talent you know going forward which is interesting [<a href="https://overcast.fm/+BtuxnN_5s/11154">TS</a>]
03:06:00 ◼ ► because most people haven't spoken about the car in terms of a software stack yet [<a href="https://overcast.fm/+BtuxnN_5s/11160">TS</a>]
03:06:03 ◼ ► that's probably one of the most interesting parts about it [<a href="https://overcast.fm/+BtuxnN_5s/11163">TS</a>]
03:06:05 ◼ ► oh absolutely but it's also interesting to think that is Apple expands and does [<a href="https://overcast.fm/+BtuxnN_5s/11165">TS</a>]
03:06:09 ◼ ► more products that retention can be a problem [<a href="https://overcast.fm/+BtuxnN_5s/11169">TS</a>]
03:06:12 ◼ ► not necessarily for the company because I say you haven't worried you have an a [<a href="https://overcast.fm/+BtuxnN_5s/11172">TS</a>]
03:06:15 ◼ ► talented engineer and she leaves from working on working on uikit going to you [<a href="https://overcast.fm/+BtuxnN_5s/11175">TS</a>]
03:06:24 ◼ ► like example right are going to the colonel of the operating system for the [<a href="https://overcast.fm/+BtuxnN_5s/11184">TS</a>]
03:06:30 ◼ ► well Apple hasn't lost any talent but the you know I OS has right so it's [<a href="https://overcast.fm/+BtuxnN_5s/11190">TS</a>]
03:06:37 ◼ ► interesting to think of talent retention not necessarily being accompanied why [<a href="https://overcast.fm/+BtuxnN_5s/11197">TS</a>]
03:06:40 ◼ ► product but being a problem but a problem for just the existing products [<a href="https://overcast.fm/+BtuxnN_5s/11200">TS</a>]
03:06:45 ◼ ► as opposed to the new and it's funny because with steve jobs in the iphone it [<a href="https://overcast.fm/+BtuxnN_5s/11205">TS</a>]
03:06:48 ◼ ► was you can only take internal people not to trust anybody else with this and [<a href="https://overcast.fm/+BtuxnN_5s/11208">TS</a>]
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